TO OUR STOCKHOLDERS
I am pleased to report that 2024 represented our 32nd consecutive record year of increased net sales. Net sales rose
to $7.5 billion in 2024 from $7.1 billion in 2023.
Monster Energy® Zero Sugar, which was launched in the United States in 2023, has continued to grow and is one
of our top selling products. We have also launched this drink in many overseas countries, with good consumer
acceptance.
During 2024 we launched a number of new innovative drinks, including Ultra Vice Guava® as a fall launch, which
was well accepted by consumers.
Early in 2025 in the United States, our innovation launches included Monster Energy® Ultra Blue Hawaiian, which
has achieved good distribution and acceptance by consumers. In addition, we launched Monster Energy® Viking
Berry™ Juice + Energy and two variants of Monster Killer Brew™ Triple Shot, Reign Storm® Tropical, Reign®
White Haze and Bang Energy® Sour Ropes. We also recently launched Bang Energy® Any Means Orange, which
is part of our relationship with the popular content and streaming group, Any Means Possible.
We are in the process of restructuring our alcohol division with a view to reducing costs and increasing sales of our
brands. We are in the early stages of launching MICHI, our newest flavored beer innovation, initially in two 24 oz
flavors, Chelada and Michelada.
We continue to launch additional products to add to our local portfolios internationally.
Our Monster Energy® drinks are sold in approximately 142 countries and territories globally and our Strategic
Brands, which include (i) various energy drink brands we acquired from The Coca-Cola Company in 2015, are sold
in approximately 57 countries and territories globally, and (ii) our affordable energy brands, Predator® and Fury®,
are sold in 34 countries and territories globally. Our Reign Total Body Fuel® high performance energy drinks are
sold in 26 countries and territories. One or more of our energy drinks are now distributed in approximately 159
countries and territories worldwide.
I would like to express my gratitude for the support and leadership shown by Mr. Hilton Schlosberg, my Co-Chief
Executive Officer, and would also like to express my gratitude for the contributions of our executive leadership and
senior management team.
We extend our personal thanks to our consumers, customers, bottlers and distribution partners as well as to our
suppliers for their continued support. To our Board of Directors, executive leadership, management and employees,
our sincere thanks and appreciation for all your efforts, which are evidenced by our continued success. To our
stockholders, thank you for the trust you have placed in us and in our management team. We have successfully
navigated through another challenging year, and look forward to the future with confidence.
Sincerely,
Rodney C. Sacks
Chairman and Co-Chief Executive Officer
1
2
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 10-K
(Mark One)
☒ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2024
OR
☐TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from _____ to _____
Commission file number 001-18761
MONSTER BEVERAGE CORPORATION
(Exact name of registrant as specified in its charter)
Delaware
47-1809393
(State or other jurisdiction of
(I.R.S. Employer
incorporation or organization)
Identification No.)
1 Monster Way
Corona, California 92879
(Address of principal executive offices) (Zip Code)
Registrant’s telephone number, including area code: (951) 739 - 6200
Securities registered pursuant to Section 12(b) of the Act:
Title of each class
Trading Symbol(s)
Name of each exchange on which registered
Common Stock, $0.005 par value per share
MNST
Nasdaq Global Select Market
Securities registered pursuant to Section 12(g) of the Act: None
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
Yes ☑ No ☐
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the
Exchange Act. Yes ☐ No ☑
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required
to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes ☑ No ☐
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be
submitted pursuant to Rule 405 of Regulation S-T (§ 232.405 of this chapter) during the preceding 12 months (or for such
shorter period that the registrant was required to submit such files). Yes ☑ No ☐
3
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer,
a smaller reporting company, or an emerging growth company. See definitions of “large accelerated filer,” “accelerated filer,”
“smaller reporting company” and “emerging growth company” in Rule 12b-2 of the Exchange Act:
Large accelerated filer ☒
Accelerated filer ☐
Non-accelerated filer ☐
Smaller reporting company ☐
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition
period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the
Exchange Act. ☐
Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of
the effectiveness of its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C.
7262(b)) by the registered public accounting firm that prepared or issued its audit report.
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial
statements of the registrant included in the filing reflect the correction of an error to previously issued financial statements. ☐
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of
incentive-based compensation received by any of the registrant’s executive officers during the relevant recovery period
pursuant to §240.10D-1(b). ☐
Indicate by check mark whether the registrant is a shell company (as defined by Rule 12b-2 of the Exchange Act.).
Yes ☐ No ☑
The aggregate market value of the voting and non-voting common equity held by non-affiliates of the registrant was
$45,414,209,071 computed by reference to the closing sale price for such stock on the Nasdaq Global Select Market on June
30, 2024, the last business day of the registrant’s most recently completed second fiscal quarter.
The number of shares of the registrant’s common stock, $0.005 par value per share (being the only class of common
stock of the registrant), outstanding on February 14, 2025 was 973,158,896 shares.
DOCUMENTS INCORPORATED BY REFERENCE:
Portions of the registrant’s Definitive Proxy Statement to be filed subsequent to the date hereof with the Commission
pursuant to Regulation 14A in connection with the registrant’s 2025 Annual Meeting of Stockholders are incorporated by
reference into Part III of this Report. Such Definitive Proxy Statement will be filed with the Securities and Exchange
Commission no later than 120 days after the conclusion of the registrant’s fiscal year ended December 31, 2024.
4
5
MONSTER BEVERAGE CORPORATION
FORM 10-K
TABLE OF CONTENTS
Item Number
Page Number
PART I
1.
Business
6
1A.
Risk Factors
23
1B.
Unresolved Staff Comments
43
1C.
Cybersecurity
43
2.
Properties
44
3.
Legal Proceedings
44
4.
Mine Safety Disclosures
45
PART II
5. Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer
Purchases of Equity Securities
45
6. [Reserved]
47
7. Management’s Discussion and Analysis of Financial Condition and Results of
Operations
47
7A. Quantitative and Qualitative Disclosures about Market Risk
70
8. Financial Statements and Supplementary Data
70
9. Changes in and Disagreements with Accountants on Accounting and Financial
Disclosure
71
9A. Controls and Procedures
71
9B. Other Information
73
9C. Disclosures Regarding Foreign Jurisdictions that Prevent Inspections
73
PART III
10. Directors, Executive Officers and Corporate Governance
73
11. Executive Compensation
74
12. Security Ownership of Certain Beneficial Owners and Management and Related
Stockholder Matters
74
13. Certain Relationships and Related Transactions, and Director Independence
74
14. Principal Accounting Fees and Services
74
PART IV
15. Exhibits and Financial Statement Schedules
75
16. Form 10-K Summary
75
Signatures
78
6
PART I
ITEM 1.
BUSINESS
When this report uses the words “the Company”, “we”, “us” and “our”, these words refer to Monster
Beverage Corporation and its subsidiaries, unless the context otherwise requires. Based in Corona, California,
Monster Beverage Corporation is a holding company and conducts no operating business, except through its
consolidated subsidiaries. The Company’s subsidiaries primarily develop and market energy drinks.
Overview
We develop, market, sell and distribute energy drink beverages and concentrates for energy drink
beverages, primarily under the following brand names:
Monster Energy®
Monster Energy Ultra®
Rehab Monster®
Monster Energy®Nitro
Java Monster®
Punch Monster®
Juice Monster®
Reign Total Body Fuel®
Reign Inferno® Thermogenic Fuel
Reign Storm®
Bang Energy®
NOS®
Full Throttle®
Burn®
Mother®
Nalu®
Ultra Energy®
Play® and Power Play® (stylized)
Relentless®
BPM®
BU®
Samurai®
Live+®
Predator®
Fury®
We also develop, market, sell and distribute craft beers, flavored malt beverages (“FMBs”) and hard seltzers
under a number of brands, including Jai Alai® IPA, Florida Man® IPA, Dale’s Pale Ale®, Wild Basin® Hard
Seltzers, Dallas Blonde®, Deep EllumTM IPA, Perrin Brewing Company® Black Ale, Hop Rising® Double IPA,
Wasatch® Apricot Hefeweizen, The BeastTM, Nasty Beast® Hard Tea and a host of other brands.
We also develop, market, sell and distribute still and sparkling waters under the Monster Tour Water®
brand name.
Industry Overview
The “alternative” beverage category combines non-carbonated, ready-to-drink iced teas, lemonades, juice
cocktails, single-serve juices and fruit beverages, ready-to-drink dairy and coffee drinks, energy drinks, sports
drinks and single-serve still waters (flavored, unflavored and enhanced) with “new age” beverages, including sodas
that are considered natural, sparkling juices and flavored sparkling beverages. According to Beverage Marketing
Corporation, domestic U.S. wholesale sales in 2024 for the “alternative” beverage category of the market are
estimated at approximately $74.2 billion, representing an increase of approximately 1.1% over estimated domestic
U.S. wholesale sales in 2023 of approximately $73.4 billion.
Reportable Segments
We have four operating and reportable segments: (i) Monster Energy® Drinks segment (“Monster Energy®
Drinks”), which is primarily comprised of our Monster Energy® drinks, Reign Total Body Fuel® high performance
energy drinks, Reign Storm® total wellness energy drinks and Bang Energy® drinks, (ii) Strategic Brands segment
(“Strategic Brands”), which is primarily comprised of the various energy drink brands acquired from The Coca-
7
Cola Company (“TCCC”) in 2015 as well as our affordable energy brands, Predator® and Fury®, (iii) Alcohol
Brands segment (“Alcohol Brands”), which is comprised of various craft beers, FMBs and hard seltzers and (iv)
Other segment (“Other”), which is comprised of certain products sold by American Fruits and Flavors LLC
(“AFF”), a wholly-owned subsidiary of the Company, to independent third-party customers (the “AFF Third-Party
Products”).
Our Monster Energy® Drinks segment primarily generates net operating revenues by selling ready-to-drink
packaged drinks primarily to bottlers and full service beverage distributors (“bottlers/distributors”). In some cases,
we sell ready-to-drink packaged drinks directly to retail grocery and specialty chains, wholesalers, club stores, mass
merchandisers, convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers
and the military.
Our Strategic Brands segment primarily generates net operating revenues by selling “concentrates” and/or
“beverage bases” to authorized bottling and canning operations. Such bottlers generally combine the concentrates
and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-drink packaged energy
drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other bottlers/distributors and
to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains,
foodservice customers, drug stores, value stores, e-commerce retailers and the military. To a lesser extent, our
Strategic Brands segment generates net operating revenues by selling certain ready-to-drink packaged energy drinks
to bottlers/distributors.
Generally, the Monster Energy® Drinks segment generates higher per case net operating revenues, but
lower per case gross profit margin percentages than the Strategic Brands segment.
The Company’s Alcohol Brands segment primarily generates operating revenues by selling kegged and
ready-to-drink canned beers, FMBs and hard seltzers, primarily to beer distributors in the United States.
Generally, the Alcohol Brands segment has lower gross profit margin percentages than the Monster
Energy® Drinks segment.
For certain risks with respect to our beverages see “Part I, Item 1A – Risk Factors” below.
Corporate History
In the 1930s, Hubert Hansen and his sons started a business selling fresh non-pasteurized juices in Los
Angeles, California. In 1977, Tim Hansen, one of the grandsons of Hubert Hansen, perceived a demand for shelf
stable pasteurized natural juices and juice blends and formed Hansen Foods, Inc. (“HFI”). HFI expanded its product
line from juices to include Hansen’s Natural Soda® brand sodas. In 1990, California Co-Packers Corporation (d/b/a
Hansen Beverage Company) (“CCC”) acquired certain assets of HFI, including the right to market the Hansen’s®
brand name. In 1992, Hansen Natural Corporation acquired the Hansen’s® brand natural soda and apple juice
business from CCC. Under our ownership, the Hansen’s® beverage business significantly expanded to include a
wide range of beverages within the growing “alternative” beverage category including, in particular, energy drinks.
In 2012, we changed our name from Hansen Natural Corporation to Monster Beverage Corporation. In 2015, we
acquired various energy brands from TCCC and disposed of our non-energy drink business. In 2016, we completed
our acquisition of flavor supplier and long-time business partner AFF. In 2022, we completed our acquisition of
Monster Brewing Company, which facilitated our entry into the alcohol beverage sector. In 2023, we completed
our acquisition of the Bang Energy® drink business.
Tender Offer
On May 1, 2024, the Board of Directors authorized the Company to execute a modified “Dutch auction”
tender offer to repurchase up to $3.0 billion of its outstanding shares of common stock. On May 8, 2024, the
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Company commenced the tender offer, with such offer expiring on June 5, 2024. On June 10, 2024, the Company
accepted for purchase a total of approximately 56.6 million shares of common stock at a purchase price of $53.00
per share, for an aggregate purchase price of approximately $3.0 billion. The repurchase was funded with
approximately $2.25 billion of cash on hand and approximately $750 million in borrowings. The cost of these shares
and the fees relating to the tender offer are included in common stock in treasury in the accompanying consolidated
balance sheet at December 31, 2024.
2024 Product Introductions
During 2024, we continued to expand our existing energy drink portfolio by adding additional products to
our portfolio in a number of countries and further developed our distribution markets. During 2024, we sold the
following new products to our customers:
Bang Energy® Sour Ropes
Burn® Guava
Java Monster® Irish Crème
Juice Monster® Rio PunchTM
Juice Monster® Viking BerryTM
Juiced Monster® Bad Apple®
Monster Energy® Ultra Blue Hawaiian
Monster Energy® Ultra Fantasy Ruby RedTM
Monster Energy® Ultra Vice Guava®
Monster® Killer BrewTM Loca Moca®
Monster® Killer BrewTM Mean Bean®
Monster® Reserve Peaches N’ Crème
Mother® Orange Dreamsicle
Nalu® Yuzu Rosemary
Nasty Beast® Hard Tea Green Tea
Nasty Beast® Hard Tea Original
Nasty Beast® Hard Tea Peach
Nasty Beast® Hard Tea Tea + Lemonade
Reign Storm® Mango
Reign Storm® Strawberry Apricot
Reign Storm® Tropical
Reign Total Body Fuel® Sour Gummy Worm
Relentless® Fruit Punch
The BeastTM Gnarly GrapeTM
The Beast TM Killer SunriseTM
The BeastTM Pink PoisonTM
Ultra Energy® Fruit Punch
In the normal course of business, we discontinue certain products and/or product lines. Those products or
product lines discontinued in 2024, either individually or in aggregate, did not have a material adverse impact on
our financial position, results of operations or liquidity.
Products – Monster Energy® Drinks Segment
Monster Energy® Drinks – a line of carbonated energy drinks. Our Monster Energy® drinks contain
vitamins, minerals, nutrients, herbs and other ingredients (collectively, “supplement ingredients”). We offer the
following energy drinks under the Monster Energy® drink product line: Monster Energy®, Monster Energy® Zero
Sugar, Lo-Carb Monster Energy®, Monster Assault®, Juice Monster® Aussie Style LemonadeTM, Juiced Monster®
Bad Apple®, Juice Monster® Khaotic®, Juice Monster® Mango Loco®, Juice Monster® Pacific Punch®, Juice
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Monster® Papillon® (Juiced Monster® Monarch in certain countries), Juice Monster® Pipeline Punch®, Juice
Monster® Ripper®, Juice Monster® Rio PunchTM, Juice Monster® Viking BerryTM, Monster Energy® Import,
Monster Energy® Export, M3(stylized)®, Monster Energy Zero Ultra®, Monster Energy Ultra Black®, Monster
Energy Ultra Blue®, Monster Energy® Ultra Blue Hawaiian, Monster Energy® Ultra Fantasy Ruby RedTM,
Monster Energy Ultra Fiesta® Mango, Monster Energy® Ultra Golden Pineapple®, Monster Energy Ultra
Paradise®, Monster Energy® Ultra Peachy Keen®, Monster Energy Ultra Red®, Monster Energy Ultra Rosa®,
Monster Energy® Ultra Strawberry Dreams®, Monster Energy® Ultra Sunrise®, Monster Energy® Ultra Vice
Guava®, Monster Energy Ultra Violet®, Monster Energy Ultra® Watermelon, Monster Energy® Mixxd Punch,
Monster Energy® Valentino Rossi, Monster Energy® Zero Sugar Full Throttle, Monster® (stylized) Reserve Kiwi
Strawberry, Monster® (stylized) Reserve Orange Dreamsicle®, Monster® (stylized) Reserve Peaches N’ Crème,
Monster® (stylized) Reserve Watermelon and Monster® (stylized) Reserve White Pineapple.
Java Monster® Coffee + Energy Drinks – a line of non-carbonated dairy based coffee + energy drinks. We
offer the following coffee + energy drinks under the Java Monster® product line: Java Monster® 300 French Vanilla,
Java Monster® Café Latte, Java Monster® Irish Crème, Java Monster® Loca Moca®, Java Monster® Mean Bean®,
Java Monster® Salted Caramel, Monster® Killer BrewTM Loca Moca® and Monster® Killer BrewTM Mean Bean®.
Monster Energy® Nitro – a line of carbonated energy drinks containing nitrous oxide. We offer the
following energy drink under the Monster Energy® Nitro product line: Super Dry.
Monster Tour Water® – a line of deep well still and sparkling waters.
Rehab Monster® Energy Drinks – a line of non-carbonated energy drinks with electrolytes. We offer the
following energy drinks under the Rehab Monster® product line: Green Tea, Peach Tea, Strawberry Lemonade,
Tea + Lemonade, Watermelon and Wild Berry Tea.
Reign Total Body Fuel® High Performance Energy Drinks – a line of high performance energy drinks with
BCAA’s, B vitamins, electrolytes and CoQ10 with zero sugar. We offer the following high performance energy
drinks under the Reign Total Body Fuel® product line: Cherry Limeade, Lemon Hdz, Lilikoi Lychee, Melon
Mania®, Orange Dreamsicle®, Razzle Berry, Reignbow Sherbet®, Sour Gummy Worm, Tropical Storm®, White
Gummy Bear and White Haze.
Reign Inferno® Thermogenic Fuel High Performance Energy Drinks – a line of high performance energy
drinks with a thermogenic performance blend in addition to BCAA’s, B vitamins, electrolytes, and CoQ10 with
zero sugar. We offer the following high performance energy drinks under the Reign Inferno® Thermogenic Fuel
product line: Red Dragon and Watermelon Warlord®.
Reign Storm® Total Wellness Energy Drinks – a line of better-for-you energy drinks with natural caffeine,
Biotin, Zinc, B vitamins, Vitamin A and Vitamin C, with zero sugar. We offer the following under the Reign
Storm® Total Wellness Energy product line: Citrus Zest, Guava Strawberry, Harvest Grape, Kiwi Blend, Mango,
Peach Nectarine, Strawberry Apricot, Tropical and Valencia Orange.
Bang Energy® Drinks – a line of better-for-you lifestyle energy drinks with B vitamins, essential amino
acids and unique flavor profiles with zero sugar. We offer the following energy drinks under the Bang Energy®
product line: Black Cherry Vanilla, Blue Razz®, Candy Apple Crisp®, Cotton Candy, Delish Strawberry Kiss®,
Peach Mango, Purple HazeTM, Radical Skadattle®, Rainbow Unicorn®, Sour Heads®, Sour Ropes, Star Blast®
and Wyldin’ Watermelon®.
Products – Strategic Brands Segment
BPM® – a line of carbonated energy drinks. We offer the following energy drinks under the BPM® product
line: Focus Berry Red, Focus Mango and Revive Peach.
BU® – a line of carbonated energy drinks. We offer the following energy drinks under the BU® product
line: Island Punch and Original.
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Burn® – a line of carbonated energy drinks. We offer the following energy drinks under the Burn® product
line: Apple Kiwi, Blue Refresh, Dark Energy®, Fruit Punch, Gold Rush, Guava, Mango, Orange, Original, Passion
Punch, Peach, Peach Mango, Pineapple, Sour Twist, Watermelon Zero Sugar, White Citrus Zero and Zero
Raspberry.
Full Throttle® – a line of carbonated energy drinks. We offer the following energy drinks under the Full
Throttle® product line: Original (Citrus) and True Blue.
Fury® – a line of affordable carbonated energy drinks. We offer the following energy drink under the
Fury® product line: Gold Strike® and Mango Mayhem®.
Live+® – a line of carbonated energy drinks. We offer the following energy drinks under the Live+®
product line: Original, Tart Apple, Watermelon and Zero Sugar.
Mother® – a line of carbonated energy drinks. We offer the following energy drinks under the Mother®
product line: Epic Swell®, Frosty Berry®, Kicked Apple®, Kiwi Sublime, Lava Guava®, Orange Dreamsicle®,
Original, Passion, Rainbow Sherbet, Sugar Free, Tropical Blast and Zero Sugar Razzle Berry.
Nalu® – a line of carbonated energy drinks. We offer the following energy drinks under the Nalu® product
line: Black Tea & Passion Fruit, Exotic, Frost, Melon Splash, Original, Passion, Strawberry Rhubarb and Yuzu
Rosemary.
NOS® – a line of carbonated energy drinks. We offer the following energy drinks under the NOS® product
line: GT Grape, Original, Sonic Sour and Zero Sugar.
Play® and Power Play® (stylized) – a line of carbonated energy drinks. We offer the following energy
drinks under the Play® and Power Play® (stylized) product line: Apple Kiwi, Fruit Punch, Mango, Passion Fruit,
Peach, Original and Sugar Free.
Predator® – a line of affordable carbonated and non-carbonated energy drinks. We offer the following
energy drinks under the Predator® product line: Gold Strike®, Mango Mayhem®, Mean Green®, Purple Rain®,
Red Apple, Spicy Ginger and Tropical.
Relentless® – a line of carbonated energy drinks. We offer the following energy drinks under the
Relentless® product line: Cherry, Fruit Punch, Origin and Raspberry Zero Sugar.
Samurai® – a line of carbonated energy drinks. We offer the following energy drinks under the Samurai®
product line: Fruity and Strawberry.
Ultra Energy® – a line of carbonated energy drinks. We offer the following energy drinks under the Ultra
Energy® product line: Apple Kiwi, Citrus Peach, Fruit Punch, Original and Passion Punch.
Products – Alcohol Brands Segment
Cigar City® – a line of craft beers. We offer the following brands under the Cigar City® brand family: Jai
Alai®, Florida Man® and others.
Oskar Blues® – a line of craft beers. We offer the following brands under the Oskar Blues® brand family:
Dale’s Pale Ale®, Dale’s Easy IPA, Dale’s Light Lager, Double Dale’s® and others.
Deep EllumTM – a line of craft beers. We offer the following brands under the Deep EllumTM brand family:
Dallas Blonde®, Deep EllumTM IPA and others.
Squatters® – a line of craft beers. We offer the following brands under the Squatters® brand family: Hop
Rising® Double IPA and others.
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Wild Basin® – a line of craft hard seltzers. We offer the following flavors under the Wild Basin® product
line: Blackberry, Lime, Passion Orange, Pomegranate Acai and others.
Wasatch® – a line of craft beers. We offer a number of brands under the Wasatch® brand family including
Apricot Hefeweizen and others.
Perrin – a line of craft beers. We offer a number of brands under the Perrin brand family including Black
Ale and others.
The BeastTM – a line of FMBs. We offer the following flavors under The BeastTM brand family: Gnarly
GrapeTM, Killer SunriseTM, Mean Green®, Peach PerfectTM, Pink PoisonTM, Scary Berries® and White HazeTM.
Nasty Beast® Hard Tea – a line of FMBs. We offer the following flavors under the Nasty Beast® brand
family: Green Tea, Original, Peach and Tea + Lemonade.
Products – Other Segment
AFF sells a limited number of products to independent third-party customers.
Other Products
We continue to evaluate and, where considered appropriate, introduce additional products, flavors and types
of beverages to complement our existing product lines. We may also evaluate, and where considered appropriate,
introduce additional types of consumer products we consider to be complementary to our existing products and/or
to which our brand names are able to add value.
The Company also sells and/or enters into license agreements that generate revenues associated with third-
party sales of non-beverage products bearing the Company’s trademarks including, but not limited to, clothing,
backpacks, hats, t-shirts, jackets, helmets and automotive wheels.
Products – Packaging
Our products are packaged in a variety of different package types and sizes including, but not limited to,
aluminum cans, aluminum cap cans, sleek aluminum cans, aluminum cans with re-sealable ends, kegs as well as to
a limited extent, polyethylene terephthalate (PET) plastic bottles.
Manufacture and Distribution
AFF develops and manufactures the primary flavors for our Monster Energy® Drinks segment at its
facilities in California and Athy, Ireland.
In 2024, we continued to outsource the manufacturing process for the majority of our finished goods energy
drink products to third-party bottlers and contract packers. We also began production at our facility in Norwalk, CA
in January 2024. In addition, we manufacture Bang Energy® drinks and certain of our other energy drink products
at our manufacturing facility in Phoenix, AZ.
We purchase flavor ingredients, flavors, concentrates, sweeteners, juices, supplement ingredients, cans,
bottles, caps, labels, trays, boxes and other ingredients for our non-alcohol products from ingredient suppliers,
which are delivered to our various third-party bottlers and co-packers. In some cases, certain common supplies may
be purchased by our various third-party bottlers and co-packers. Depending on the product, the third-party bottlers
or co-packers add filtered water and/or other ingredients (including supplement ingredients) for the manufacture
and packaging of the finished products into our approved containers in accordance with our recipes and formulas.
Depending on the beverage, the bottler/packer may also add carbonation to the products as part of the production
process.
12
For our Strategic Brands segment, we primarily purchase concentrates and/or beverage bases from
ingredient suppliers including TCCC, which are then sold to certain of our various third-party bottlers/distributors.
The third-party bottlers/distributors are responsible for the manufacture and packaging of the finished products,
including the procurement of all other required ingredients and packaging materials.
For certain limited products in the Strategic Brands segment, we may purchase flavors, concentrates,
sweeteners, juices, supplement ingredients, cans, bottles, caps, labels, trays, boxes and other ingredients for our
Strategic Brand products from our suppliers, which are delivered to our various third-party bottlers and co-packers.
In some cases, certain common supplies may be purchased by our various third-party bottlers and co-packers.
Depending on the product, the third-party bottlers or co-packers add filtered water and/or other ingredients
(including supplement ingredients), for the manufacture and packaging of the finished products into our approved
containers in accordance with our recipes and formulas. Depending on the beverage, the bottler/co-packer may also
add carbonation to the products as part of the production process.
For our Alcohol Brands segment, we purchase cans, cartons, hops, malt, yeast, sugar, ethanol and other
additives and flavorings and packaging materials from ingredient and raw material suppliers to be used in the
brewing, fermentation, and packaging of alcohol beers, FMBs and hard seltzers. We are granted a right-of-use for
any kegs used in production from a third-party supplier at a contracted rate per fill. Most of our alcohol finished
goods are manufactured at our owned or leased manufacturing facilities or at third-party co-packers.
Co-Packing Arrangements
A majority of our non-alcohol and certain alcohol finished goods are manufactured by various third-party
bottlers and co-packers situated throughout the United States and abroad, under separate arrangements with each
party. Our co-packaging arrangements vary in terms and, from time to time, we may enter into manufacturing
contracts with agreed upon minimum quantities to ensure continuity of supply of certain products in certain
territories.
In some instances, subject to agreement, certain equipment may be purchased exclusively by us and/or
jointly with our co-packers and installed at their facilities to enable them to produce certain of our products. In
certain cases, such equipment remains our property and is required to be returned to us upon termination of the
packing arrangements with such co-packers, unless we are reimbursed by the co-packer at the then book value or
via a per-case credit over a pre-determined number of cases that are produced at the facilities concerned.
For our Monster Energy® Drinks segment, we are generally responsible for arranging for the purchase and
delivery to our third-party bottlers and co-packers of the containers in which our beverage products are packaged.
Our products are packaged in a number of locations, both domestically and internationally. As distribution
volumes increase in both our domestic and international markets, we will continue to source additional packing
arrangements.
Our ability to estimate demand for our products is imprecise, particularly with new products, and may be
less precise during periods of rapid growth, including in new markets. If we materially underestimate demand for
our products and/or are unable to secure sufficient ingredients or raw materials including, but not limited to,
aluminum cans, aluminum cap cans, sleek aluminum cans, aluminum cans with re-sealable ends, to a limited extent
PET plastic bottles and caps, labels, flavor ingredients, flavors, juice concentrates, coffee, tea, supplement
ingredients, ethanol, other ingredients and certain sweeteners, and/or procure adequate packing arrangements and/or
obtain adequate or timely shipment of our products, we might not be able to satisfy demand on a short-term basis.
(See “Part I, Item 1A – Risk Factors”).
For certain of our products, there are limited co-packing facilities in our domestic and international markets
with adequate capacity and/or suitable equipment to package our products. We believe a short disruption or delay
in production would not significantly affect our revenues; however, as alternative co-packing facilities in our
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domestic and international markets with adequate long-term capacity may not be available for such products, either
at commercially reasonable rates and/or within a reasonably short time period, if at all, a lengthy disruption or delay
in production of any of such products could significantly affect our revenues.
We continue to actively seek alternative and/or additional co-packing facilities globally with adequate
capacity and capability for the production of our various products to minimize transportation costs and
transportation-related damages as well as to mitigate the risk of a disruption in production and/or importation.
Distribution Agreements
During 2024, we continued to expand distribution of our products in both our domestic and international
markets.
Distribution levels vary by product and geographic location. Net sales outside the United States were $2.96
billion, $2.71 billion and $2.36 billion for the years ended December 31, 2024, 2023 and 2022, respectively.
Monster Energy® Distribution Agreements
We have entered into agreements with various bottlers/distributors providing for the distribution of certain
of our energy drinks during initial terms of up to twenty years, which may be extended thereafter, subject to certain
terms and conditions, which may vary depending on the form of the agreement. Such agreements remain in effect
for their then-current term as long as our products are being distributed, but are subject to specified termination
rights held by each party, which may include by way of example, and depending on the form of agreement,
termination upon: mutual agreement; material breach of the agreement by, or an insolvency of, either party;
deadlock; change of control; changes in legal or regulatory conditions and termination of certain related agreements.
Additionally, we are entitled to terminate certain distribution agreements at any time without cause upon payment
of a termination fee, including a limited number of distribution agreements with TCCC network bottlers that were
entered into prior to 2015.
Certain of our material distribution arrangements for our Monster Energy® brand energy drinks, as
amended from time to time, are described below:
(a) Amended and Restated Distribution Coordination Agreement with TCCC, pursuant to which we have
designated, and in the future may designate, subject to TCCC’s approval, territories in Canada and the
United States in which bottlers from TCCC’s network of wholly or partially-owned and independent
bottlers (the “TCCC North American Bottlers”) will distribute and sell, or continue to distribute and sell,
our Monster Energy® brand energy drinks.
(b) Amended and Restated International Distribution Coordination Agreement with TCCC, pursuant to which
we have designated, and in the future may designate, countries, or territories within countries, in which we
wish to appoint TCCC network bottlers to distribute and sell our Monster Energy® brand energy drinks,
subject to TCCC’s approval. In February 2025, the Amended and Restated International Distribution
Coordination Agreement with TCCC was renewed for an additional five-year term.
(c) Additionally, we have entered into distribution agreements for certain of our Monster Energy® products
with various TCCC network bottlers, both in the United States and internationally.
All distribution territories in the United States, and substantially all distribution territories internationally
have been transitioned to TCCC network bottlers/distributors.
Strategic Brands Distribution Agreements
We have entered into distribution coordination agreements with TCCC pursuant to which we have
designated, and in the future may designate, subject to TCCC’s approval, territories in which TCCC network bottlers
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will distribute our Strategic Brands energy drinks. We have entered into agreements with various TCCC network
bottlers, both in the United States and internationally, providing for the distribution and sale of our Strategic Brands
energy drinks.
Alcohol Brands Distribution Agreements
Monster Brewing Company has entered into agreements with various beer distributors, both in the United
States and, to a limited extent, internationally, providing for the distribution of our alcohol products. Such
agreements have varying terms and durations. Monster Brewing Company has also entered into distribution
agreements with licensed beer distributors for the exclusive distribution of certain beverages in agreed upon
territories.
Raw Materials and Suppliers
The principal raw materials used in the manufacturing of our products are aluminum cans, aluminum cap
cans, sleek aluminum cans, aluminum cans with re-sealable ends, to a limited extent PET plastic bottles and caps,
kegs, cartons as well as flavors, juice concentrates, glucose, sugar, sucralose, milk, cream, coffee, tea, hops, malt,
yeast, ethanol, supplement ingredients and other packaging materials, the costs of which are subject to fluctuations.
AFF is the primary flavor supplier for our Monster Energy® brand energy drinks. We also purchase flavors
from other suppliers as well as juices, supplement ingredients, glucose, sugar, sucralose, other sweeteners and other
ingredients from independent suppliers located in the United States and abroad.
For our Strategic Brands energy drinks, we purchase flavors, concentrates and/or beverage bases from
flavor suppliers including TCCC in the United States and abroad, and may purchase certain other ingredients from
independent suppliers located in the United States and abroad.
For certain flavors purchased from third-party suppliers and used in certain of our Monster Energy® brand
energy drinks, Strategic Brands energy drinks and/or our alcohol drinks, these third-party flavor suppliers own the
proprietary rights to certain of their flavor formulas. We do not have possession of the list of such flavor ingredients
or formulas used in the production of certain of our products and certain of our blended concentrates, and we may
be unable to obtain comparable flavors or concentrates from alternative suppliers on short notice. Our third-party
flavor suppliers generally do not make such flavors and/or blended concentrates available to other third-party
customers.
We have entered into purchase agreements with key packaging and ingredient suppliers to maintain an
adequate supply of such packaging and ingredients for the next one to four years based on current anticipated
volume needs. Changes to those volume needs could result in shortages or excess supply of these contracted
varieties. Many outside factors such as crop yield, weather, agricultural legislation, and the geopolitical climate
could impact supply and price; however, we do source certain ingredients from different regions and suppliers to
mitigate some of this risk.
We have identified alternative suppliers for many of the ingredients contained in many of our beverages.
However, industry-wide shortages of certain flavor ingredients, flavors, fruits and fruit juices, coffee, tea, dairy-
based products, supplement ingredients and sweeteners have been, and could from time to time in the future be,
encountered, which could interfere with and/or delay production of certain of our products.
We continually endeavor to develop back-up sources of supply for certain of our flavor ingredients, flavors
and concentrates purchased from third-party suppliers, as well as to negotiate arrangements with our existing
suppliers, which would enable us to obtain access to certain of such concentrates or flavor formulas under certain
circumstances. We have been partially successful in these endeavors. Additionally, in a limited number of cases,
contractual restrictions and/or the necessity to obtain regulatory approvals and licenses may limit our ability to enter
into agreements with alternative suppliers, manufacturers and/or distributors.
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Competition
The beverage industry is highly competitive. The principal areas of competition are pricing, packaging,
development of new products and flavors as well as promotional and marketing strategies. Our products compete
with a wide range of drinks produced by a relatively large number of companies, many of which have substantially
greater financial, marketing and distribution resources than we do.
Important factors affecting our ability to compete successfully include brand and product image, taste and
flavor of products, trade and consumer promotions, rapid and effective development of new and unique cutting-
edge products, ingredients, production processes, attractive and different packaging, brand exposure and marketing
as well as pricing. We depend on our bottlers/distributors to prioritize our products, provide efficient, stable and
reliable distribution and secure adequate shelf space in retail outlets. Competitive pressures in the “alternative,”
energy, coffee, “functional,” “craft beer” and “beyond beer” (hard seltzers, FMBs, canned cocktails and other ready-
to-drink beverages) beverage categories could cause our products to maintain or to lose market share, or we could
experience price erosion, which could materially impact our business and results of operations.
We have experienced and continue to experience competition from new entrants in the energy drink, energy
shot, beer and beyond beer categories. For instance, a number of companies which market and distribute iced teas,
coffees, juice cocktails, enhanced waters and sports drinks in various larger volume packages in glass and plastic
bottles (including BODYARMOR, Vitamin Water, CORE, Arizona, Ocean Spray, Powerade, Prime and
Starbucks), have added supplement ingredients to their products with a view to marketing their products as
“functional” or energy beverages or as having “functional” benefits. We believe that many of those products contain
lower levels of supplement ingredients, principally deliver refreshment and are positioned differently from our
energy or “functional” drinks.
We are also subject to increasing levels of regulatory issues including in relation to the registration and/or
taxation of our products in certain international markets, which may put us at a competitive disadvantage. (See
“Government Regulation” below for additional information).
We compete not only for consumer preference, but also for maximum marketing, sales efforts and attention
from our multi-brand licensed bottlers and distributors, many of which have a principal affiliation with competing
companies and brands. Our products compete with all liquid refreshments and in many cases with products of much
larger and in some cases better financed competitors, including the products of numerous nationally and
internationally known producers such as TCCC, PepsiCo, Inc. (“PepsiCo”), Keurig Dr. Pepper Inc. (“KDP”) and
Red Bull GmbH. From time to time, competitors have entered into distribution or acquisition agreements with
certain other competitors. For example, last year, KDP, which distributes C4, entered into a long-term sales and
distribution agreement with Black Rifle Coffee Company as well as a definitive agreement to acquire GHOST
Lifestyle LLC and GHOST Beverages LLC. In addition, Celsius Holdings, Inc. (“CELSIUS”) recently announced
that it entered into a definitive agreement to acquire Alani Nutrition LLC (“Alani Nu”). We also compete with
companies that are smaller or primarily local in operation. Our products also compete with private-label brands
such as those carried by grocery store chains, convenience store chains and club stores.
Domestically, our energy drinks compete directly with Red Bull, Rockstar, Venom, 5-Hour Energy Shots,
MiO Energy, V8 + Energy, Uptime, CELSIUS, C4, Alani Nu, ZOA Energy, GHOST Energy, Gatorade Fast Twitch,
Prime Energy, Starbucks Iced Energy, Guayaki Yerba Mate, Accelerator Active Energy, Arizona Rx Energy,
Bucked Up Energy, Black Rifle Energy, XYIENCE Energy, Rip It, Ryse Fuel, Raptor, Bloom and many other
brands.
Internationally, our energy drinks compete with Red Bull (including non-carbonated Red Bull in China and
Asia), Rockstar, V-Energy, Lucozade, and numerous local and private-label brands that usually differ from country
to country, such as HELL, Amper, Shock, Tiger, Fearless, Boost, TNT, Shark, Dragon, Score, Sting, Hot 6, Suntory
ZONE, Battery, Bullit, Flash Up, Black, Non-Stop, Bomba, Semtex, Vive 100, Dark Dog, Speed, Guarana, M-150,
Lipovitan, Bacchus, Volt, Bolt, Mr. Big, Boom, Raptor, Amp, Fusion, Hi-Tiger, Eastroc Super Drink, Carabao,
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Power Horse, XL, Crazy Tiger, Effect, Missile, Nocco, Adrenaline Rush, Real Gold, War Horse, BLU, CELSIUS,
Eneryeti, GURU Organic Energy, Prime Energy, Switch, Baly and a host of other international brands.
Our Reign Total Body Fuel®, Reign Inferno® Thermogenic Fuel high performance energy and Bang
Energy® drinks compete with C4, CELSIUS ESSENTIALS, Rockstar XDURANCE, GHOST Energy, G Fuel,
Bucked Up Energy and Redcon1 in the performance energy category.
Our Reign Storm® Total Wellness Energy product line competes directly with Accelerator Active Energy,
Alani Nu, CELSIUS, C4 Smart Energy, UPTIME Energy, ZOA Energy, Rockstar Focus and Bloom.
Our Java Monster® product line competes directly with Starbucks Frappuccino, Starbucks Doubleshot,
Starbucks Tripleshot and other Starbucks coffee drinks, Dunkin Donuts, Stok, Black Rifle, International Delight,
Rise Brewing Co., La Colombe, Super Coffee, Bolthouse Farms, Slate, Pop & Bottle, Stumptown Coffee,
Chamberlin Coffee, Bones Coffee, Chameleon Coffee and Victor Allen’s Coffee.
Our alcohol products compete within the FMB, hard seltzer, and craft beer categories of the alcohol
beverage industry. Competition includes microbreweries, regional brewers, national craft brewers, and large
international and domestic producers of beers, FMBs, and hard seltzers such as Molson Coors, Constellation Brands,
AB InBev, The Boston Beer Company and The Mark Anthony Group among many others.
Sales and Marketing
Our sales and marketing strategy for all our non-alcohol beverages is to focus our efforts on developing
brand awareness through image-enhancing programs and product sampling. We support our non-alcohol brands
with prize promotions, price promotions, competitions, endorsements from selected public and sports figures, sports
personality endorsements, sampling and sponsorship of selected athletes, teams, series, bands, esports, causes and
events. We utilize “push-pull” methods to enhance shelf and display space exposure in sales outlets (including
racks, coolers and barrel coolers), advertising, in-store promotions and in-store placement of point-of-sale materials
to encourage demand from consumers for our products. In-store posters, outdoor posters, social media, concerts,
print, radio and television advertising (directly and through our sponsorships and endorsements) and coupons may
also be used to promote our brands. We use our branded vehicles and other promotional vehicles at events where
we offer samples of our products to consumers. These strategies and activities may apply to our alcohol products
where permitted by applicable laws.
We also manage taprooms and brewpubs adjacent to some of our manufacturing locations where we sell
our alcohol products, merchandise, and food to consumers in a branded environment.
We believe that one of the keys to success in the beverage industry is differentiation, making our brands
and products visually appealing and distinctive from other beverages on the shelves of retailers. We review our
products and packaging on an ongoing basis and, where practical, endeavor to make them different and unique. The
labels and graphics for many of our products are redesigned and refreshed from time to time to maximize their
visibility and identification, wherever they may be placed in stores, which designs we continue to reevaluate from
time to time.
Where appropriate, we partner with our bottlers/distributors and/or retailers to assist our marketing efforts.
We increased expenditures for our sales and marketing programs by approximately 11.9% in the twelve-
months ended December 31, 2024 compared to the twelve-months ended December 31, 2023.
Customers
Our non-alcohol customers are primarily full service beverage bottlers/distributors, retail grocery and
specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, drug stores, foodservice
customers, value stores, e-commerce retailers and the military. Our alcohol customers are primarily beer distributors
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who in turn sell to retailers within the alcohol distribution system. Percentages of our gross billings to our various
customer types for the years ended December 31, 2024, 2023 and 2022 are reflected below. Such information
includes sales made by us directly to the customer types concerned, which include our full service beverage
bottlers/distributors in the United States. Such full service beverage bottlers/distributors in turn sell certain of our
products to some of the same customer types listed below. We limit our description of our customer types to include
only our sales to our full service bottlers/distributors without reference to such bottlers/distributors’ sales to their
own customers.
2024
2023
2022
U.S. full service bottlers/distributors
46%
47%
48%
International full service bottlers/distributors
41%
40%
39%
Club stores and e-commerce retailers
8%
8%
9%
Retail grocery, direct convenience, specialty chains and wholesalers
2%
2%
2%
Alcohol, value stores and other
3%
3%
2%
Our non-alcohol customers include Coca-Cola Canada Bottling Limited, Coca-Cola Consolidated, Inc.,
Coca-Cola Bottling Company United, Inc., Reyes Holdings, LLC, Coca-Cola Southwest Beverages LLC, The Coca-
Cola Bottling Company of Northern New England, Inc., Swire Pacific Holdings, Inc. (USA), Liberty Coca-Cola
Beverages, LLC, Coca-Cola Europacific Partners, Coca-Cola Hellenic, Coca-Cola FEMSA, Swire Coca-Cola
(China), COFCO Coca-Cola, Coca-Cola Beverages Africa, Coca-Cola İçecek and certain other TCCC network
bottlers, Asahi Soft Drinks, Co., Ltd., Wal-Mart, Inc. (including Sam’s Club), Costco Wholesale Corporation and
Amazon.com, Inc.
Our alcohol customers include Reyes Beverage Group, Ben E. Keith Company, J.J. Taylor Distributing and
Admiral Beverage Corporation.
A decision by any large customer to decrease amounts purchased from us or to cease carrying our products
could have a material adverse effect on our financial condition and results of operations.
Coca-Cola Europacific Partners accounted for approximately 14%, 13% and 13% of our net sales for the
years ended December 31, 2024, 2023 and 2022, respectively.
Coca-Cola Consolidated, Inc. accounted for approximately 10%, 10% and 11% of our net sales for the years
ended December 31, 2024, 2023 and 2022, respectively.
Reyes Holdings, LLC accounted for approximately 9% of our net sales for the years ended December 31,
2024, 2023 and 2022.
Seasonality
Sales of ready-to-drink beverages are somewhat seasonal, with the second and third calendar quarters
accounting for the highest sales volumes. The volume of sales in the beverage industry is affected by weather
conditions. However, the energy drink category appears to be less seasonal than traditional beverages. Quarterly
fluctuations may also be affected by other factors including the introduction of new products, the opening of new
markets, particularly internationally, where temperature fluctuations may be more pronounced, the addition of new
bottlers and distributors, changes in the mix of the sales of our finished products and increased or decreased
advertising and promotional expenses.
Intellectual Property
We presently have more than 21,400 registered trademarks and pending applications in various countries
worldwide, and we apply for new trademarks on an ongoing basis. We regard our trademarks, service marks,
copyrights, domain names, trade dress and other intellectual property as very important to our business. We consider
Monster®, Monster Energy®,
®, Monster Energy Ultra®, Unleash the Beast!®, Rehab Monster®, Java
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Monster®, Punch Monster®, Juice Monster®, Monster Energy® Nitro, Reign Total Body Fuel®, Reign Inferno®,
Reign Storm®, BU®, Nalu®, NOS®, Full Throttle®, Burn®, Mother®, Ultra Energy®, Play® and Power Play®
(stylized), Relentless®, Predator®, Fury®, Live+®, BPM®, Samurai®, Bang Energy®, Monster Tour Water®,
Oskar Blues Brewery®, Cigar City®, Deep Ellum Brewing Co®, Perrin Brewing Company®, Squatters®,
Wasatch®, Jai Alai®, Dale’s Pale Ale®, Dallas Blonde®, Wild Basin®, Dale’s®, Hop Rising®, The BeastTM, The
Beast Unleashed® and Nasty Beast® Hard Tea to be our core trademarks. We also own the intellectual property of
our most important flavors for certain of our Monster Energy® Brand energy drinks in perpetuity.
We have registered Monster®, Monster Energy®,
®, Monster Energy Ultra®, Unleash the Beast!®,
Rehab Monster®, Java Monster®, Punch Monster®, Juice Monster®, BU®, Nalu®, NOS®, Full Throttle®,
Burn®, Mother®, Play®, Power Play® (stylized), Relentless®, Ultra Energy®, BPM®, Predator®, Fury®,
Live+®, Samurai®, Reign®, Reign Total Body Fuel®, Reign Inferno®, Reign Storm®, Bang®, Bang Energy®,
Monster Tour Water®, The BeastTM, The Beast Unleashed® and Nasty Beast® Hard Tea outside of the United
States in certain jurisdictions.
We protect our trademarks by applying for registrations and registering our trademarks with the United
States Patent and Trademark Office and with government agencies in other countries around the world, particularly
where our products are distributed and sold. We assert copyright ownership of the statements, graphics and content
appearing on the packaging of our products and in our marketing materials. We aggressively pursue individuals
and/or entities seeking to profit from the unauthorized use of our trademarks and copyrights, including, without
limitation, wholesalers, street vendors, retailers, online auction site sellers, website operators and third parties. In
addition to initiating civil actions against these individuals and entities, we work with law enforcement officials
where appropriate.
Depending upon the jurisdiction, trademarks are valid as long as they are in use and/or their registrations
are properly maintained and they have not been found to have become generic. Registrations of trademarks can
generally be renewed as long as the trademarks are in use.
We also enforce and protect our trademark rights against third parties infringing or disparaging our
trademarks by opposing registration of conflicting trademarks and initiating litigation as necessary.
Government Regulation
The production, distribution and sale in the United States of many of our products are subject to various
U.S. regulations, including but not limited to: the Federal Food, Drug and Cosmetic Act (“FD&C Act”); the
Occupational Safety and Health Act and various state laws and regulations governing workplace health and safety;
various environmental statutes; the Safe Drinking Water and Toxic Enforcement Act of 1986 (“California
Proposition 65”); various state and federal laws and regulations pertaining to the sale and distribution of alcohol
beverages; data privacy and personal data protection laws and regulations, including the California Consumer
Privacy Act of 2018 (as modified by the California Privacy Rights Act) and a number of other federal, state and
local statutes and regulations applicable to the production, transportation, sale, safety, advertising, marketing,
labeling, packaging, and ingredients of such products. Outside the United States, the production, distribution and
sale of many of our products are also subject to numerous statutes and regulations.
We also may in the future be affected by other existing, proposed and potential future regulations or
regulatory actions, including those described below, any of which could adversely affect our business, financial
condition and results of operations. See “Part I, Item 1A – Risk Factors – Changes in government regulation, or a
failure to comply with existing regulations, related to energy drinks, could adversely affect our business, financial
condition and results of operations,” “Regulations concerning our alcohol beverages may adversely affect our
business, financial condition or results of operations and inhibit the sales of such products,” and “Significant
changes to or failure to comply with various environmental laws may expose us to liability and/or cause certain of
our facilities and/or those of our co-packers to close, relocate or operate at reduced production levels, which could
adversely affect our business, financial condition and results of operations” below for additional information.
19
Furthermore, legislation and regulation may be introduced in the United States and other countries at the
federal, state, provincial, municipal and supranational level in respect of each of the subject areas discussed below.
Public health officials and health advocates are increasingly focused on the public health consequences associated
with obesity and alcohol consumption, especially as they may affect children, and are seeking legislative change to
reduce the consumption of sweetened and alcohol beverages. There also has been an increased focus on caffeine
content in beverages and we are seeing some attention to other ingredients in energy drinks. More generally,
individuals in the recently inaugurated U.S. presidential administration have articulated significant concerns about
ultra-processed foods, including sugar-sweetened beverages, and particular ingredients, as well as the “generally
recognized as safe” (GRAS) process for getting food ingredients to the market. Additionally, there are growing calls
for the removal of such products from the Supplemental Nutrition Assistance Program (SNAP), formerly food
stamps. In some territories, such as the European Union, food additives including sweeteners such as sucralose are
subject to a safety re-evaluation which could potentially lead to changes in the specification for such additives or
removal from the approved list of additives. The U.S. Food and Drug Administration has also recently initiated a
process for post-market review of food ingredients.
Product Formulation, Labeling, Packaging, and Advertising. Globally, we are subject to a number of
regulations applicable to the formulation, labeling, packaging, and advertising (including promotional campaigns)
of our products. In California, we are subject to California Proposition 65, a law that requires that a specified
warning be provided before exposing California consumers to any product that contains in excess of threshold
amounts of a substance listed by California as having been found to cause cancer or reproductive toxicity. California
Proposition 65 does not require a warning if the manufacturer of a product can demonstrate that the use of the
product in question exposes consumers to an average daily quantity of a listed substance that is below that threshold
amount, which is determined either by scientific criteria set forth in applicable regulations or via a “safe harbor”
threshold that may be established by the state, or the substance is naturally occurring, or is subject to another
applicable exception. If we are required to add warning labels to any of our products or place warnings in certain
locations where our products are sold, it will be difficult to predict whether, or to what extent, such a warning would
have an adverse impact on sales of our products in those locations or elsewhere. In addition, there has been
increasing regulatory activity globally regarding constituents in packaging materials, including perfluoroalkyl and
polyfluoroalkyl substances (“PFAS”) and bisphenol A (“BPA”). Regardless of whether perceived health
consequences of these constituents are justified, such regulatory activity could result in additional government
regulations that impact the packaging of our beverages.
In addition, the U.S. Food and Drug Administration (the “FDA”) has regulations with respect to serving
size information and nutrition labeling on food and beverage products, including a requirement to disclose the
amount of added sugars in such products. The FDA also recently published a proposed rule that, if finalized, would
require certain front-of-pack nutrition labeling, including with respect to the level of added sugars in a product.
Further, the U.S. Department of Agriculture promulgated regulations requiring that, as of January 1, 2022, the labels
of certain bioengineered foods include a disclosure that the food is bioengineered. These regulations may impact,
reduce and/or otherwise affect the purchase and consumption of our products by consumers.
Other countries, such as Argentina, Brazil, Chile, Colombia, the Czech Republic, Ecuador, Honduras,
Hungary, Jordan, Poland, the member states of the Gulf Cooperation Council, the member states of the Caribbean
Community and Common Market (CARICOM), Mexico, the Central American Community, the People’s Republic
of China, Paraguay, Peru, Uruguay, and South Africa are also considering, or have enacted, new labeling
requirements, which may require us to amend our labels and warning statements.
More generally, some markets, such as Tanzania, have specific energy drink standards that do not always
allow for inclusion of certain ingredients, such as L-carnitine and ginseng, or that otherwise restrict the levels of
certain ingredients in our products. In 2023, Peru challenged the use of L-carnitine in energy drinks. Other markets
may also restrict or prohibit the use of ginseng and certain other botanicals in food. We may incur costs to address
such country-specific requirements or face restrictions on our products.
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Age and Other Restrictions on Energy Drink Products. Proposals to limit or restrict the sale and/or
advertising of energy drinks to minors and/or persons below a specified age, and/or restrict the venues in which
energy drinks can be sold, and/or to restrict the use of the Supplemental Nutrition Assistance Program (formerly
food stamps) to purchase energy drinks have been raised and/or enacted in certain U.S. states, counties,
municipalities and/or in certain foreign countries. For example, the City of Lancaster, CA, passed an ordinance on
January 14, 2025, making it an infraction to sell or otherwise distribute an energy drink to a person under 18 years
of age. Bills seeking to impose an age restriction on the sale of energy drinks have also been introduced in the
Connecticut, Massachusetts, and South Carolina legislatures. Outside of the United States, for example, Honduras,
Latvia, Lithuania, Poland, Romania, Turkey, and Bahrain prohibit the sale of energy drinks to persons under the
age of 18, and Armenia passed such a law in January 2025; Kazakhstan prohibits the sale of energy drinks to persons
under the age of 21; Canada prohibits the promotion of energy drinks to children 12 years and under; Honduras,
Latvia, Romania, and Scotland prohibit the sale of energy drinks in educational establishments; and Honduras and
Turkey prohibit the sale or advertising of energy drinks at sports facilities, school cafeterias and hospitals. In Mexico,
the States of Tabasco and Oaxaca prohibit the sale of energy drinks to minors and the consumption in schools;
Colima prohibits the sale of energy drinks in private and public schools. Other Latin American countries such as
Brazil, Chile, Colombia, Dominican Republic, Honduras and Uruguay have been considering age and other sales
restrictions on energy drinks, as are other countries such as Bulgaria, the Czech Republic, Spain, Hungary, and parts
of the United Kingdom. Similar rules would not apply to coffee products that contain similar or higher levels of
caffeine.
Excise Taxes and Tariffs on Energy Drinks. Legislation that would impose an excise tax on sweetened
beverages has been proposed in the U.S. Congress, in some state legislatures and by some local governments, with
excise taxes generally ranging between $0.01 and $0.02 per ounce of sweetened beverage. Berkeley, California
became the first jurisdiction to pass such a measure, and a general tax of $0.01 per ounce on certain sweetened
drinks, including energy drinks, became effective on January 1, 2015. Other U.S. jurisdictions (including Albany,
Oakland and San Francisco, California; Boulder, Colorado; Philadelphia, Pennsylvania; Seattle, Washington; and
Washington, DC) have passed similar measures, some of which have been challenged in litigation. The imposition
of such taxes on our products would increase the cost of certain of our products or, to the extent levied directly on
consumers, make certain of our products less affordable. Excise taxes on sweetened beverages already are in effect
in certain foreign countries where we do business, such as France, the United Kingdom, Ireland, South Africa,
Mexico, Poland and Colombia. Slovakia recently established a tax on sweetened soft drinks, specifically targeting
beverages containing caffeine from any source in excess of 150mg/l. Brazil recently approved a tax reform that
includes the creation of a Selective Tax (IS) which may potentially impose additional taxes on energy drinks. Other
countries are considering similar measures. In addition, legislation has been proposed in certain jurisdictions that
would specifically impose excise taxes on energy drinks. For example, Kuwait is considering a proposal that would
impose an excise tax on energy drinks. Such targeted legislation has been passed in other countries. For instance,
on January 1, 2020, a reform to a Mexican excise tax went into effect that expanded the definition of an “energy
drink” subject to this tax to include products with any amount of caffeine (the prior version of the tax required a
threshold of 20mg of caffeine per 100 millimeters for the tax to be applicable) and “taurine or glucuronolactone or
thiamine and/or any other substance that produces similar stimulating effects.” Hungary has instituted an excise tax
to which our products are subject. Bahrain, Saudi Arabia and the United Arab Emirates began applying a selective
tax of 100% on energy drinks in 2017, Qatar and Oman began applying the tax in 2019, and there are indications
that a similar measure may be enacted in Kuwait.
Separately, geopolitical tensions and related trade disputes may affect our ability to operate or sell our
products in certain jurisdictions. For example, the recently inaugurated U.S. presidential administration has
proposed or implemented a range of new tariffs and trade restrictions affecting U.S. imports from China, Canada,
Mexico, the EU, and elsewhere, the nature and scope of which are difficult to predict. In response to such measures,
U.S. trading partners have suggested they may impose, or have imposed, retaliatory tariffs on U.S. exports, and/or
other trade or commercial restrictions on U.S. companies. The threat, implementation, or modification of new U.S.
trade restrictions, as well as any retaliatory measures adopted by affected U.S. trading partners, could prove
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disruptive to the international market in which we operate and may lead to increased costs of raw materials and
finished products.
Limits on Caffeine Content. Legislation has been proposed to limit the amount of caffeine that may be
contained in beverages, including energy drinks. Some jurisdictions where we do business have prescribed limits
on caffeine content for beverages. For example, in Canada, the maximum amount of caffeine in a caffeinated energy
drink cannot exceed 180mg per single-serving container or per serving (500 ml) in the case of a multi-serving
container. We adjusted the caffeine levels in certain of our Monster Energy® products that are sold in Canada as
caffeinated energy drinks to address these regulations, although the majority of our products were unaffected. In
Europe, examples of caffeine restrictions include the Netherlands where there is a limit of 35mg/100ml, and Norway
introduced, as of January 1, 2020, a limit of 32mg/100ml. Caffeine limit restrictions or restrictions on combining
caffeine with other ingredients or in particular product sectors (such as performance beverages/sport drinks) have
also been implemented or proposed in other jurisdictions, including Turkey, India, Pakistan’s Punjab region, Egypt,
Colombia, Iraq, and the member states of the Gulf Cooperation Council. Such restrictions could require
reformulations of certain of our products. However, we may not be able to satisfactorily reformulate our products
in all jurisdictions that adopt similar legislation.
Limitations on Container Size. We package our products in a variety of different package types and sizes
including, for certain of our Monster Energy® brand energy drinks, aluminum cans larger than 16 fluid ounces.
Certain jurisdictions, such as Colombia, Costa Rica, Egypt, and the Dominican Republic, have considered container
size limitations on energy drinks and other beverages. If adopted, such limitations may require us to change the
container size of our products sold in certain countries.
Compliance with Alcohol-Related Regulation and Laws. Our Alcohol Brands segment is regulated by
federal, state and local governments in both the U.S. and abroad whose laws and regulations govern the production,
distribution and sale of alcohol beverages, including licensing, permitting, advertising and marketing. To operate
our breweries, manufacturing facilities and other alcohol-related facilities, as well as to sell our alcohol products,
we must obtain and maintain numerous approvals, licenses and permits from governmental agencies, including, but
not limited to, the U.S. Department of Treasury, Alcohol and Tobacco Tax and Trade Bureau (“TTB”), the FDA,
state and local alcohol regulatory agencies and state and federal environmental agencies. Our breweries, in
particular, are subject to audits and inspections by TTB and applicable state alcohol regulatory agencies at any time.
Our alcohol beverages are also subject to various taxes, license fees, and the like levied by governmental
entities as well as bonds that such entities may deem necessary to ensure compliance with applicable laws and
regulations. One such tax that we must comply with is the U.S. federal excise tax. Beginning in January 2018, the
federal excise taxes imposed on domestic brewers that produce less than 2 million barrels annually were reduced
from $7.00 to $3.50 per barrel on the first 60,000 barrels shipped annually. State and local excise taxes, on the other
hand, vary based on the alcohol content and type of beverage. Federal, state, or local governments may increase
such excise taxes in the future.
Compliance with Environmental Laws. Our facilities and those of our co-packers in the United States are
subject to federal, state and local environmental laws and regulations, including those relating to air emissions,
water discharges, the use of water resources, waste disposal, and recycling. Our operations in other countries are
subject to similar federal, state, local and supranational laws and regulations that may be applicable in such
countries. Changes in environmental compliance mandates, and any expenditures necessary to comply with such
requirements, could adversely affect our financial performance and future growth. In addition, continuing concern
over environmental matters, including climate change, is expected to continue to result in new or increased legal
and regulatory requirements (in and outside of the United States), including to reduce or mitigate the potential
effects of greenhouse gases, to limit or impose additional costs on commercial water use due to local water scarcity
concerns, or to expand mandatory reporting of certain environmental, social and governance metrics. Compliance
with these provisions has not had, nor do we expect such compliance to have, any material adverse effect upon our
capital expenditures, net income or competitive position.
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Container Deposits. Various municipalities, states and foreign countries require that a deposit be charged
for certain non-refillable beverage containers. The precise requirements imposed by these measures vary by
jurisdiction. Other deposit, recycling, ecotaxes and/or product stewardship proposals have been, and may in the
future be, introduced and enacted at the federal, state, and local levels, and in foreign countries.
In California, we are required to collect redemption values from our customers and to remit such redemption
values to the State of California Department of Resources Recycling and Recovery based upon the number of cans
and bottles of certain carbonated and non-carbonated products sold. In certain other states and countries where our
products are sold, we are also required to collect deposits from our customers and to remit such deposits to the
respective jurisdictions based upon the number of cans and bottles of certain carbonated and non-carbonated
products sold in such states.
Human Capital Resources
As of December 31, 2024, we have employees in 83 countries, with a total of 6,558 employees working
worldwide. This employee population includes 4,443 employees in North America, 418 employees in Latin
America, 284 employees in Asia Pacific (including Oceania) and 1,413 employees in Europe, Mideast and Africa
(“EMEA”). Most of our employees are full-time (5,527 employees) and the remaining 1,031 employees hold part-
time positions. Of our 6,558 employees, we employ 2,352 in corporate and operational capacities (including
administration, human resources, legal, information technology, operations, facilities, warehouse, product
development, regulatory and accounting) and 4,206 persons in sales and marketing capacities.
As of December 31, 2024, approximately 48% of our U.S. employees are from one or more
underrepresented groups, including, but not limited to, Black, Latino, Asian, Pacific Islander, Native American and
other Indigenous tribes and approximately 36% of our U.S. employees are female.
We support our employees through a variety of training, mentorship and development programs. We have
a mid-level manager development program, in which participants learn leadership skills, network with peers and
senior executives, and tackle critical initiatives. We also have a leadership development platform in partnership
with a third party, for senior leaders to receive university grade certificates in business strategy and innovation and
complete Food and Beverage Executive courses, as well as an electronic learning platform that focuses on business
acumen, professional development and technical capabilities. In addition, we provide employees with access to an
e-learning platform that offers courses focused on job and career training, business acumen, professional
development and technical capabilities.
We provide compensation packages designed to attract and retain talent while maintaining alignment with
market compensation surveys. We have multiple short-term incentive programs focused on incentivizing and
retaining talent throughout the organization and provide long-term incentive programs to employees through equity
and/or performance cash awards.
We cover the cost of insurance premiums including medical (including virtual visits), dental, vision, life,
accidental death and dismemberment and short and long term disability, covering full-time employees and share in
the cost of insurance premiums covering eligible dependents including medical, dental and vision coverage. We
also offer several voluntary benefits to full-time employees, including supplemental life insurance, whole life
insurance, accident insurance, critical illness insurance, flexible medical spending accounts, flexible spending
accounts for childcare, travel insurance, pre-paid legal cover, healthy rewards programs, identity theft assistance,
and retirement savings account(s).
We also offer an Employee Assistance Program (EAP) to all employees. See Note 19, “Employee Benefit
Plan” in the Notes to the Consolidated Financial Statements for a discussion of our 401(k) Plan.
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Available Information
As a public company, we are required to file our annual reports on Form 10-K, quarterly reports on Form
10-Q, current reports on Form 8-K, proxy statements on Schedule 14A and other information (including any
amendments) with the Securities and Exchange Commission (the “SEC”). You can find the Company’s SEC filings
at the SEC’s website, which contains reports, proxy and information statements, and other information regarding
issuers that file electronically with the SEC, at http://www.sec.gov.
Our Internet address is www.monsterbevcorp.com. Information contained on our website is not part of or
incorporated into this filing or any of our other filings with the SEC. Our SEC filings (including any amendments)
will be made available free of charge at www.monsterbevcorp.com, as soon as reasonably practicable after we
electronically file such material with, or furnish it to, the SEC. In addition, you may request a copy of these filings
(excluding exhibits) at no cost by writing to, or telephoning us, at the following address or telephone number:
Monster Beverage Corporation
1 Monster Way
Corona, CA 92879
(951) 739-6200
(800) 426-7367
ITEM 1A.
RISK FACTORS
In addition to the other information in this Annual Report on Form 10-K, including Management’s
Discussion and Analysis of Financial Condition and Results of Operations and the consolidated financial statements
and related notes, you should carefully consider the following risks. If any of the following risks actually occur or
continue to occur, our business, reputation, financial condition and/or operating results could be materially
adversely affected. The risk factors summarized below are not the only risks we face. Additional risks and
uncertainties not currently known to us or that we currently deem to be immaterial may also materially adversely
affect our business, reputation, financial condition and/or operating results.
Risk Factors Summary
The following is a summary of the principal risks that could materially adversely affect our business,
reputation, financial condition and/or operating results. You should read this summary together with the more
detailed description of each risk contained below.
Operational and Industry Risks
The Company and TCCC have extensive commercial arrangements and, as a result, the Company’s future
performance is substantially dependent on the success of its relationship with TCCC.
Provisions in our organizational documents and control by insiders or TCCC may prevent changes in
control even if such changes would be beneficial to other stockholders.
We primarily rely on bottlers and other contract packers to manufacture our products. If we are unable to
maintain good relationships with our bottlers and contract packers and/or their ability to manufacture our
products becomes constrained or unavailable to us, our business could suffer.
We rely on limited Company-owned facilities for production of certain of our non-alcohol and alcohol
beverages, and developments negatively affecting production at such facilities could materially impact the
financial results of our business.
We rely on bottlers and distributors to distribute our products. If we are unable to maintain good
relationships with our existing bottlers and distributors and/or secure such bottlers and distributors, our
business could suffer.
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We currently derive most of our revenues from energy drinks, and competitive pressure in the energy drink
category could adversely affect our business and operating results.
Criticism of our beverages or a negative perception of our products generally could adversely affect us.
Increased competition in the beverage industry and changing retail landscape could hurt our business.
Our inability to implement our growth strategy, including expanding our business in existing and new
sectors or successfully recognize the anticipated benefits of acquired businesses or assets could adversely
affect our business and financial results.
Changes in consumer product and shopping preferences may reduce demand for our products.
Our continued expansion outside of the United States exposes us to uncertain conditions and other risks in
international markets.
If we are not able to pass on increases in the costs of raw materials, including aluminum cans, ingredients,
fuel, costs of co-packing, and/or tariffs, we may face a higher cost base, and our business and results of
operations could be adversely affected.
Our failure to accurately estimate demand for our products or maintain sufficient inventory levels or
anticipate shortages of raw materials could adversely affect our business and financial results.
Our business is subject to seasonality, which may cause fluctuations in our operating results.
The costs of packaging supplies,raw material inputs, ocean and domestic freight, and inflation generally
may adversely affect our results of operations.
Global or regional catastrophic events could impact our operations and affect our ability to grow our
business.
Failure to meet evolving corporate governance expectations or standards, including those related to
sustainability matters, could expose us to increased costs, reputational harm, or other adverse consequences.
Climate change and natural disasters may negatively affect our business.
If we are not able to retain the services of our workforce, there may be an adverse effect on our operations
and/or our operating performance until we find suitable replacements.
Negative publicity (whether or not warranted) could damage our brand image and corporate reputation and
may cause our business to suffer.
Government Regulation and Litigation Risks
Changes in government regulation, or a failure to comply with existing regulations, including those related
to energy drinks, data protection and advertising, could adversely affect our business, financial condition
and results of operations.
Regulations concerning our alcohol beverages may adversely affect our business, financial condition or
results of operations and inhibit the sales of such products.
Significant changes to or failure to comply with various environmental laws may expose us to liability
and/or cause certain of our facilities and/or those of our co-packers to close, relocate or operate at reduced
production levels, which could adversely affect our business, financial condition and results of operations.
We cannot predict the effect of possible inquiries from and/or actions by litigants, attorneys general, other
government agencies and/or quasi-government agencies into the production, data protection, advertising,
marketing, promotion, labeling, ingredients, usage and/or sale of our products.
Litigation regarding our products and practices, and related unfavorable media attention, could expose us
to significant liabilities and reduce demand for our products, thus negatively affecting our financial results.
If we encounter material product recalls, our business may suffer material losses and such recalls could
damage our brand image and corporate reputation, also resulting in material losses.
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Intellectual Property, Information Technology and Data Privacy and Security Risks
Our intellectual property rights are critical to our success, and the loss of such rights could materially
adversely affect our business.
Our use of information technology exposes us to cybersecurity attacks and other interruptions that could
disrupt our business operations and adversely impact our reputation and results of operations.
If we fail to comply with data privacy and personal data protection laws, we could be subject to adverse
publicity, government enforcement actions and/or private litigation, which may negatively impact our
business and operating results.
Financial Risks
Fluctuations in our effective tax rate could adversely affect our financial condition and results of operations.
We may be required to record a charge to earnings if our goodwill or intangible assets become impaired.
Fluctuations in foreign currency exchange rates may adversely affect our operating results.
Uncertainty in the financial markets and other adverse changes in general economic or political conditions
in any of the major countries in which we do business could adversely affect our industry, business and
results of operations.
Default by or failure of one or more of our counterparty financial institutions could cause us to incur
significant losses.
Operational and Industry Risks
The Company and TCCC have extensive commercial arrangements and, as a result, the Company’s future
performance is substantially dependent on the success of its relationship with TCCC.
We have transitioned all third parties’ rights to distribute the Company’s energy drink products in the U.S.
to members of TCCC’s distribution network, which largely consists of independent bottlers/distributors. In addition,
except for a handful of countries, TCCC is our preferred distribution partner globally, with members of TCCC’s
network distributing our products internationally, including in Africa, Asia, Canada, Central and South America,
Europe, Mexico and the Middle East. We expect TCCC’s distribution network to continue as our preferred
distribution partner globally. As a result, we have reduced our distributor diversification and are now dependent on
TCCC’s domestic and international distribution platforms.
TCCC has a substantial equity investment in the Company. The Company, TCCC and certain affiliates are
parties to various agreements in which TCCC and certain affiliates have agreed, subject to certain exceptions, not
to compete in the energy drink category in certain territories prior to the termination of the applicable distribution
coordination agreement with TCCC. The Company’s distribution agreements with TCCC distributors also provide,
subject to certain exceptions, that the applicable distributor will not distribute competitive energy drink products.
While we believe that these agreements incentivize TCCC to take steps to ensure that our products receive
the appropriate attention in the TCCC distribution system, disagreements as to the interpretation of the provisions
in such agreements have arisen and may arise in the future. In addition, TCCC does not control all members of its
distribution system, many of which are independent companies that make their own business decisions that may
not always align with TCCC’s interests.
Provisions in our organizational documents and control by insiders or TCCC may prevent changes in control even
if such changes would be beneficial to other stockholders.
Our organizational documents may limit changes in control. Furthermore, as of February 14, 2025, Mr.
Sacks and Mr. Schlosberg together may be deemed to beneficially own and/or exercise voting control over
approximately 8.2% of our outstanding common stock. As of February 14, 2025, TCCC owned approximately
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21.0% of our common stock. TCCC has also nominated one director to the Company’s board of directors.
Consequently, Mr. Sacks, Mr. Schlosberg and/or TCCC could exercise significant control over matters submitted
to a vote of our stockholders, including electing directors, amending organizational documents and disapproving
extraordinary transactions such as a takeover attempt, even though such actions may be favorable to the other
common stockholders.
In particular, TCCC’s ownership could have an effect on the Company’s ability to engage in a change in
control transaction. TCCC is obligated for a period of time to vote all of its common shares of the Company in
excess of 20% of the outstanding common shares in the same proportion as all common shares not owned by TCCC
with respect to a proposal for a change of control. However, if TCCC were to oppose such a change-in-control
transaction, a bidder would be required to secure the support of holders of greater than 62.5% of the Company’s
common shares not owned by TCCC (assuming that TCCC maintains its ownership of more than 20% of the
Company’s common shares) to achieve a vote of a majority of the Company’s outstanding shares for a change-in-
control transaction. In addition, TCCC would have a bidding advantage if the Company’s board of directors were
to seek to sell the Company in the future because TCCC would not need to pay a control premium on the shares it
owns at such time. TCCC and the Company would also be permitted to terminate TCCC’s distribution coordination
agreements with the Company after a change in control of the Company. In such event, TCCC would receive a
termination fee if TCCC terminated the distribution coordination agreements following a change in control of the
Company involving certain TCCC competitors, or if the Company terminated following a change in control of the
Company involving any third-party.
The interests of TCCC may be different from or conflict with the interests of the Company’s other
stockholders and, as a result, TCCC’s influence may result in the delay or prevention of potential actions or
transactions. Moreover, TCCC’s ownership of a significant amount of the Company’s outstanding common shares
could result in downward pressure on the trading price of the Company’s common shares if TCCC were to sell a
large portion of its shares or as a result of the perception that such a sale might occur.
We primarily rely on bottlers and other contract packers to manufacture our products. If we are unable to maintain
good relationships with our bottlers and contract packers and/or their ability to manufacture our products becomes
constrained or unavailable to us, our business could suffer.
In 2024, we continued to outsource manufacturing of most of our non-alcohol finished goods to bottlers
and other contract packers. As a result, in the event of a disruption and/or delay, and/or demand exceeding forecasted
demand, we may be unable to procure alternative packing facilities at commercially reasonable rates and/or within
a reasonably short time period. In addition, there are limited alternative packing facilities in our domestic and
international markets with adequate capacity and/or suitable equipment for many of our products. A lengthy
disruption or delay in the production of any of our products could significantly adversely affect, and historically
has adversely affected, our revenues from and/or costs of such products, because alternative co-packing facilities in
the United States and abroad with adequate long-term capacity may not be available for such products either at
commercially reasonable rates and/or costs, within a reasonably short time period and/or within a geographically
cost effective distance, if at all. In addition, in recent years, there has been a consolidation of co-packers, leading us
to increasingly rely on fewer co-packing groups, certain of which account for a large percentage of our co-packing
capacity for our Monster Energy® drinks. If we are unable to maintain good relationships with our largest co-
packers, or if our costs of co-packing increase, our business, financial condition and results of operations could be
adversely affected.
We rely on limited Company-owned facilities for production of certain of our non-alcohol and alcohol beverages,
and developments negatively affecting production at such facilities could materially impact the financial results of
our business.
Currently, the primary flavors for our Monster Energy® Drinks segment are developed and manufactured
at the AFF facilities in Southern California and Athy, Ireland. Bang Energy® beverages and certain of our other
energy drink products are manufactured at our facility in Phoenix, Arizona. We also began production of certain of
27
our energy drinks at our facility in Norwalk, California in January 2024. Further, we are dependent on Monster
Brewing Company’s portfolio of facilities located in Longmont, Colorado, Brevard, North Carolina, Salt Lake City,
Utah and Grand Rapids, Michigan to manufacture certain of our alcohol products.
Adverse changes or developments affecting our AFF facilities could adversely impact our ability to produce
flavors of certain of our energy drink products. Adverse changes or developments affecting our Norwalk and/or
Phoenix facilities could adversely impact our ability to produce certain of our energy drink products or cause us to
halt our production of such beverages. Likewise, adverse changes or developments affecting our currently limited
number of breweries could hinder our ability to produce alcohol products to take to market on a timely basis or
require us to entirely suspend certain of our Alcohol Brands segment operations.
Alternative facilities with sufficient capacity or capabilities may not be readily available or may take
significant time or cost to run at the same capacity as our AFF, Phoenix, and Norwalk facilities or our current
breweries. Such significant disruption may, in turn, have an adverse effect on gross margins, operating cash flows,
and overall financial performance of our business.
We rely on bottlers and distributors to distribute our products. If we are unable to maintain good relationships with
our existing bottlers and distributors and/or secure such bottlers and distributors, our business could suffer.
Many of our bottlers/distributors are affiliated with and manufacture and/or distribute other carbonated,
non-carbonated, non-alcohol, alcohol and other beverage products. In many cases, such products compete directly
with our products.
Unilateral decisions by bottlers/distributors, buying groups, convenience and gas chains, grocery chains,
mass merchandisers, specialty chain stores, club stores, e-commerce retailers, e-commerce websites and/or other
customers, including retailer disagreements with our bottlers/distributors, to discontinue carrying all or any of our
products that they are carrying at any time, restrict the range of our products they carry, impose restrictions or
limitations on the sale of our products and/or the sizes of containers of our products and/or devote less resources to
the sale of our products could cause our business to suffer. Moreover, competitors’, consumers’ or others’ attempts
to persuade regulators, retailers, and/or customers in certain countries to reduce the permitted or maximum container
sizes for our products from those currently being sold and marketed by us could negatively impact our business. In
addition, possible trading disputes between our bottler/distributors and their customers or buying groups may result
in the delisting of certain of the Company’s products, temporarily or otherwise. Bottler/distributor consolidation
may also have an adverse impact on our business.
The TCCC North American Bottlers, Coca-Cola Europacific Partners, Coca-Cola Hellenic, Coca-Cola
FEMSA, Swire Coca-Cola (China), COFCO Coca-Cola, Coca-Cola Beverages Africa and Coca-Cola İçecek are
our primary domestic and international distributors of our non-alcohol products. We also sell our alcohol beverages
to certain beer and alcohol beverage distributors through generally separate distribution networks for distribution
to retailers. As a result, if we are unable to maintain good relationships with these bottlers/distributors, if changes
in control or ownership occur within the current distribution network, or if they do not effectively focus on
marketing, promoting, selling and/or distributing our products, sales of our products could be adversely affected.
A decision by any large customer to decrease the amount purchased from us or to cease carrying our
products could have a material adverse effect on our financial condition and consolidated results of operations.
The marketing efforts of our bottlers/distributors are important to our success. If our brands prove to be less
attractive to our existing bottlers/distributors, if we fail to attract additional bottlers/distributors, and/or our
bottlers/distributors do not market, promote and/or distribute our products effectively, our business, financial
condition and results of operations could be adversely affected.
Disruption in distribution channels and/or a decline in sales due to the termination and/or insolvency of
existing or new bottlers/distributors may adversely affect our business and operating results. In particular, if we are
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unable to transition distribution agreements in our Alcohol Brands segment, we may face increased costs to change
distributors for our alcohol beverages.
No assurance can be given that we will be able to maintain our current distribution network or secure
additional distributors on terms not less favorable to us than our current arrangements.
We currently derive most of our revenues from energy drinks, and competitive pressure in the energy drink category
could adversely affect our business and operating results.
Our focus is in the energy drink category, and our business is vulnerable to adverse changes impacting the
energy drink category and business, which could adversely impact our business and the trading price of our common
stock.
Most of our sales are currently derived from our energy drinks. Any decrease in the sales of our Monster
Energy® brand and other energy drinks could significantly adversely affect our future revenues and net income.
Historically, we have experienced substantial competition from new entrants in the energy drink category as well
as from the energy shot category. For a discussion of such competition, see “Part I, Item 1 – Business –
Competition.”
The increasing number of competitive products and limited amount of shelf space in retail stores, including
in beverage coolers, may adversely impact our ability to gain or maintain our share of sales in the marketplace. In
addition, certain actions of our competitors, including unsubstantiated and/or misleading claims, false advertising
claims and tortious interference in our business, as well as competitors selling misbranded products, could impact
our sales. Competitive pressures in the energy drink category could impact our revenues, cause price erosion and/or
lower our market share, any of which could have a material adverse effect on our business and results of operations.
Criticism of our beverages or a negative perception of our products generally could adversely affect us.
An unfavorable report on the health effects of caffeine, other ingredients in energy drinks or energy drinks
generally, or criticism or negative publicity regarding the caffeine content and/or any other ingredients in our
products or energy drinks generally, including product safety concerns, could have an adverse effect on our
business, financial condition and results of operations. Articles critical of the caffeine content and/or other
ingredients in energy drinks and/or articles indicating certain health risks of energy drinks have been published in
recent years. We believe the overall growth of the energy drink market in the U.S. may have been negatively
impacted by the ongoing negative publicity and comments that continue to appear in the media questioning the
safety of energy drinks, and suggesting limitations on their ingredients (including caffeine), and/or the levels
thereof, and/or imposing minimum age restrictions for consumers. If reports, studies or articles critical of caffeine
and/or energy drinks continue to be published or are published in the future, or additional voluntary measures are
taken, they could adversely affect the demand for our products. If we are unable to satisfy all criteria set forth in
any model energy drink guidelines, including, without limitation, those adopted by the American Beverage
Association, of which we are a member, and/or any international beverage associations, it could negatively affect
our overall reputation, which in turn could have a negative impact on our business, financial condition and results
of operations.
The alcohol beverage industry has also been the subject of considerable societal and political attention for
many years due to increasing public concern over alcohol-related health and social issues, including driving under
the influence, underage drinking, and the negative health impacts of the misuse or abuse of alcohol. Moreover, anti-
alcohol groups have successfully advocated, and increasingly continue to advocate, for more stringent labeling
requirements, higher taxes, and other regulations designed to curtail alcohol consumption. In response to these
concerns and advocacy, advertising by alcohol producers could be further restricted, additional cautionary labeling
or packaging requirements might be imposed, further restrictions on the sale of alcohol might be imposed, or there
may be renewed efforts to impose increased excise or other taxes on alcohol sold in the United States or abroad. In
29
addition, the increase of such criticism and negative perception of alcohol beverages generally could decrease sales
and the consumption of alcohol, including the demand for our alcohol products. Any such developments may have
a negative impact on the operating results of our Alcohol Brands segment.
Increased competition in the beverage industry and changing retail landscape could hurt our business.
The beverage industry is highly competitive. The principal areas of competition are pricing, packaging,
development of new products, flavors, product positioning, quality as well as promotion and marketing strategies.
Our products compete with a wide range of drinks, both non-alcohol and alcohol, produced by a relatively large
number of domestic and international manufacturers, some of which have substantially greater financial, marketing
and distribution resources than we do.
Important factors affecting our ability to compete successfully include the efficacy, taste and flavor of our
products, trade and consumer promotions, rapid and effective development of new and unique cutting-edge
products, attractive and different packaging, branded product advertising and pricing. The success of our sports
marketing, social media and other general marketing endeavors may impact our business, financial condition and
results of operation. Our products compete with all liquid refreshments and in some cases with products of much
larger competitors, including the products of numerous nationally and internationally known producers such as
TCCC, PepsiCo, Red Bull GmbH, KDP, Molson Coors, Constellation Brands, AB InBev, The Boston Beer
Company and The Mark Anthony Group. We also compete with companies that are smaller or primarily national
or local in operations, such as CELSIUS, PRIME, C4, Alani Nu, GHOST, and others as well as local craft breweries
in our Alcohol Brands segment. Our products also compete with private-label brands such as those carried by
grocery store chains, convenience store chains and club stores.
We anticipate competition will remain robust due to a number of new entrants in the energy drink category.
Some competitors are consolidating (as evidenced by business combinations of substantial value carried out by
significant competitors in recent years), building more capacity, expanding geographically, and/or adding more
SKUs and styles. For example, PepsiCo entered into a long-term strategic distribution arrangement with Celsius
Holdings, Inc., a competitor in the energy drink space, in August 2022. Additionally, the number of competitors,
especially craft brewers and craft distilleries, within the alcohol space and the sales of hard seltzers, FMBs, craft-
brewed domestic beers, imported beers, CBD and other cannabis beverages, and ready-to-drink spirits are expected
to increase, particularly following the February 2022 U.S. Treasury Report, “Competition in the Market for Beer,
Wine and Spirits” (the “Treasury Report”), which promises to evaluate the impact of consolidation on marketplace
competition. As a result of such increased competition for our products, we may face competitive pricing pressures
and the demand for and market share of our products may fluctuate and possibly decline.
The rapid growth in sales through e-commerce retailers, e-commerce websites, mobile commerce
applications and subscription services, and closures of physical retail operations may result in a shift away from
physical retail operations to digital channels and a reduction in impulse purchases. As we build our e-commerce
capabilities, we may not be able to develop and maintain successful relationships with existing and new e-commerce
retailers without experiencing a deterioration of our relationships with key customers operating physical retail
channels. If we are unable to profitably expand our own e-commerce capabilities and/or if e-commerce retailers
take significant market share away from traditional retailers, our business may be adversely affected. Further, the
ability of consumers to compare prices on a real-time basis using digital technology puts additional pressure on us
to maintain competitive prices. Sales in gas chains may also be affected by increased gasoline prices, improvements
in fuel efficiency and increased consumer preferences for electric or alternative fuel-powered vehicles, which may
result in fewer trips by consumers to gas stations and a corresponding reduction in purchases by consumers in
convenience gas retailers. If we are unable to successfully adapt to the rapidly changing retail landscape, our share
of sales, volume growth and overall financial results could be negatively affected.
Due to competition in the beverage industry, there can be no assurance that we will not encounter difficulties
in maintaining our current revenues, market share or position in the beverage industry. Moreover, there can be no
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assurance that we will successfully react to the emergence of new subcategories within the energy and/or alcohol
beverage sectors. If our revenues decline, our business, financial condition and results of operations could be
adversely affected.
Our inability to implement our growth strategy, including expanding our business in existing and new sectors or to
successfully recognize the anticipated benefits of acquired businesses or assets could adversely affect our business
and financial results.
Our ability to compete in the highly competitive beverage industry and to achieve our business growth
objectives depends, in part, on our ability to develop new flavors, products and packaging. The success of our
innovation, in turn, depends on our ability to identify consumer trends and cater to consumer preferences. If we are
not successful in our innovation activities, our business, financial condition and results of operation could be
adversely affected.
On July 31, 2023, we acquired substantially all of the assets of Bang Energy. Among other assets, the
acquisition included the Bang Energy® drink business. Prior to the Bang Energy acquisition, we acquired Monster
Brewing Company, a craft beer and hard seltzer company, in February 2022. We may continue to make acquisitions
that expand our business within the beverage industry. Overall, the effectiveness of acquisitions can be less
predictable than developing new lines of beverages and might not provide the anticipated benefits or desired rates
of return. Integrating the operations of acquired businesses could be a difficult, costly and time-consuming process
that involves a number of risks including, but not limited to, the integration of company cultures and management
teams, retaining key employees and customers, increased exposure to certain governmental regulations and
compliance requirements, increased costs, and use of resources. Our business may also be adversely impacted if we
are unable to rationalize brands acquired from Monster Brewing Company.
To the extent we integrate acquired businesses, such as our recent integrations of the Bang Energy® and
Monster Brewing Company businesses, it is possible that we will not realize the expected benefits from any
completed acquisition over the timeframe we expect, or at all, or that our existing operations will be adversely
affected as a result of acquisitions. For example, in 2024, we recognized impairment charges of $127.1 million
related to goodwill and to certain other indefinite lived intangible assets and impairment charges of $8.2 million
related to property and equipment in the Alcohol Brands segment. Therefore, the acquisition and integration of
acquired businesses may not contribute to our earnings as expected, we may not achieve profit margin targets when
expected, or at all, and we may not achieve the other anticipated strategic financial benefits of such transactions.
Our acquisition of Monster Brewing Company and any future acquisitions we may make that expand our
business into new sectors in the beverage industry also pose unique risks. Risks associated with entering into a new
sector, such as the alcohol beverage sector, include, but are not limited to: (1) having no or limited experience in
such sector; (2) exposure to certain governmental regulations and compliance requirements; (3) difficulties
developing, manufacturing, and marketing the products of newly acquired companies; and (4) our lesser familiarity
with consumer preferences in the new sector. Entry into new sectors of the beverage industry may bring us into
competition with new competitors that have potentially a larger, more established market presence. We cannot
ensure that our entry into the alcohol beverage sector or any other new beverage sectors will be profitable, and
future profitability may be delayed or otherwise materially adversely affected.
Changes in consumer product and shopping preferences may reduce demand for our products.
The beverage industry is subject to changing consumer preferences and shifts in consumer preferences may
adversely affect us. There is increasing awareness of and concern for health, wellness and nutrition considerations,
including concerns regarding caloric intake associated with sugar-sweetened beverages and the perceived
undesirability of artificial ingredients. There are also increasing studies on and concern for the potential adverse
consequences from excess consumption of alcohol beverages. Some consumer advocacy groups and others have
expressed concerns regarding certain ingredients in diet beverages, which are contained in certain of our energy
drinks, or have called for the curtailment of alcohol dissemination and consumption. There are also changes in
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demand for different packages, sizes and configurations. Such developments could reduce our revenues and
adversely affect our results of operations.
Consumers are seeking greater variety in their beverages. For example, with regard to our Alcohol Brands,
the broader alcohol industry is experiencing a shift in drinking preferences and behaviors, moving away from
traditionally popular beer brands and segments and towards, for example, premium beers, imports, hard seltzers,
FMBs, ready-to-drink malt-based, sugar-based, and spirits-based beverages, CBD and other cannabis beverages,
and other similar beverages. Our future success will depend, in part, upon our continued ability to develop and
introduce different and innovative beverages that appeal to consumers.
In order to retain and expand our market share, we must continue to develop and introduce different and
innovative beverages and be competitive in the areas of efficacy, taste, quality and price/value, although there can
be no assurance of our ability to do so. There is no assurance that consumers will continue to purchase our products
in the future. Product lifecycles for some beverage brands, products and/or packages may be limited to a few years
before consumers’ preferences change. The beverages we currently market are in varying stages of their product
lifecycles, and there can be no assurance that such beverages will become or remain profitable for us. We may be
unable to achieve volume growth through product and packaging initiatives. We may also be unable to penetrate
new markets. Additionally, as shopping patterns are being affected by the digital evolution, with customers
embracing shopping by way of mobile device applications, e-commerce retailers and e-commerce websites or
platforms, we may be unable to address or anticipate changes in consumer shopping preferences or engage with our
customers on their preferred platforms. If our revenues decline, our business, financial condition and results of
operations could be adversely affected.
Our continued expansion outside of the United States exposes us to uncertain conditions and other risks in
international markets.
We have continued expanding our energy drink operations internationally into a variety of new markets.
Our net sales to customers outside of the United States were approximately 40%, 38% and 37% of consolidated net
sales for the years ended December 31, 2024, 2023 and 2022, respectively. As our growth strategy includes further
expanding our international business, if we are unable to continue to expand distribution of our products or maintain
consumer demand outside the United States, our growth rate could be adversely affected. In many international
markets, we have limited operating experience and in some international markets we have no operating experience.
It is costly to establish, develop and maintain international operations and develop and promote our brands in
international markets. Our percentage gross profit margins in many international markets are expected to be less
than the comparable percentage gross profit margins obtained in the United States. We face and will continue to
face substantial risks associated with having foreign operations, including, but not limited to: economic and/or
political instability in our international markets; fluctuations in foreign currency exchange rates; restrictions on or
costs relating to the repatriation of foreign profits to the United States, including possible taxes and/or withholding
obligations on any repatriations; and tariffs and/or trade restrictions, including foreign import tariffs proposed or
imposed by the recently inaugurated U.S. presidential administration and any responsive and/or retaliatory tariffs.
These risks could have a significant impact on our ability to sell our products on a competitive basis in international
markets and could have a material adverse effect on our business, financial condition and results of operations.
Also, our operations outside of the United States are subject to risks relating to appropriate compliance with legal
and regulatory requirements in local jurisdictions, potential difficulties in staffing and managing local operations,
higher rates of product damages, particularly when products are shipped long distances, potentially higher incidence
of fraud and/or corruption, credit risk of local customers and distributors and potentially adverse tax consequences.
If we are not able to pass on increases in the costs of raw materials, including aluminum cans, ingredients, fuel,
costs of co-packing, and/or tariffs, we may face a higher cost base, and our business and results of operations could
be adversely affected.
The principal raw materials used by us are aluminum cans, sleek aluminum cans, aluminum cap cans,
aluminum cans with re-sealable ends, aluminum or steel kegs, cartons, to a limited extent PET plastic bottles and
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caps, flavors, juice concentrates, glucose, sugar, sucralose, milk, cream, coffee, tea, cocoa, malted barley, hops,
water, yeast, ethanol, supplement ingredients and other packaging materials, the costs and availability of which are
subject to fluctuations.
For certain flavors purchased from third-party suppliers and used in certain of our Monster Energy® brand
energy drinks and/or our Strategic Brands energy drinks, these third-party flavor suppliers own the proprietary
rights to certain of their flavor formulas. We do not have possession of the list of such flavor ingredients or formulas
used in the production of certain of our products and certain of our blended concentrates, and our third-party flavor
suppliers generally do not make such flavors and/or blended concentrates available to other third-party customers.
While we have identified alternative suppliers for certain of the ingredients contained in many of our beverages, we
may be unable to obtain comparable flavors or concentrates from alternative suppliers on short notice.
We are also uncertain whether the prices of any of the above raw materials, or any other raw materials or
ingredient for that matter, will rise, or continue to rise, in the future and, if so, whether we will be able to pass on
such increases to our customers. Certain of our co-packing arrangements, for instance, allow such co-packers to
increase their fees based on certain of their own cost increases. From time to time, we also enter into purchase
agreements for portions of our annual anticipated requirements for certain of our raw materials such as glucose,
sugar and sucralose. In recent years, the United States has imposed tariffs on steel and aluminum as well as on
goods imported from certain countries. The recently inaugurated U.S. presidential administration has also
implemented or proposed tariffs on certain imports. Additional tariffs imposed by the United States or other
countries on a broader range of imports, or further trade measures taken by other countries, retaliatory or otherwise,
could result in an increase in raw material costs.
Our failure to accurately estimate demand for our products or maintain sufficient inventory levels or anticipate
shortages of raw materials could adversely affect our business and financial results.
We may not correctly estimate demand for our existing products and/or new products. Our ability to
estimate demand for our products is imprecise, particularly with regard to new products, and may be less precise
during periods of rapid growth, including in new markets. If we materially underestimate demand for our products,
and/or are unable to secure sufficient ingredients, raw materials and/or packaging materials, or experience
production shortages or quality issues, we might not be able to satisfy demand on a short-term basis. Moreover,
industry-wide shortages of certain flavor ingredients, flavors, fruits and fruit juices, coffee, tea, cocoa, dairy-based
products, packaging materials (including aluminum cans), supplement ingredients and sweeteners have been, and
could from time to time in the future be, encountered, resulting in production fluctuations or delays and/or product
shortages and/or increased costs. We generally do not use hedging agreements or alternative instruments to manage
this risk. Such shortages could interfere with and/or delay production of certain of our products and could have a
material adverse effect on our business and financial results.
If we do not accurately anticipate the future demand for a particular product or the time it will take to obtain
new inventory, our inventory levels may be inadequate and our results of operations may be negatively impacted.
If we fail to meet our shipping schedules, we could damage our relationships with distributors and/or retailers,
increase our distribution costs and/or cause sales opportunities to be delayed or lost. In order to be able to deliver
our products on a timely basis, we need to maintain adequate inventory levels of the requisite products. If we
produce excess inventory, we may have significant inventory writeoffs. Further, if the inventory of our products
held by our distributors and/or retailers is too high, they will not place orders for additional products, which could
unfavorably impact our future sales and adversely affect our operating results.
Our business is subject to seasonality, which may cause fluctuations in our operating results.
Our business is subject to seasonality, which may cause the sale of our products to fluctuate from period to
period due to the inherent demands and timing of our customers and consumer needs as well as seasonal factors,
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such as poor weather conditions. Given such variation by season, our results for any particular quarter may not be
indicative of the results to be achieved for the entire fiscal year.
The costs of packaging supplies, raw material inputs, ocean and domestic freight, and inflation generally may
adversely affect our results of operations.
Many of our packaging supply contracts allow our suppliers to adjust the costs they charge us for packaging
supplies based on changes in the costs of the underlying commodities that are used to produce those packaging
supplies, such as aluminum for cans, PET plastic for bottles and pulp and paper for cartons and/or trays. These
changes in the prices we pay for our packaging supplies occur at certain predetermined times that vary by product
and supplier. In some cases, we are able to fix the prices of certain packaging supplies and/or commodities for a
reasonable period. In other cases, we bear the risk of increases in the costs of these packaging supplies, including
the underlying costs of the commodities that comprise these packaging supplies. We use derivative instruments to
manage a portion of this risk in relation to aluminum for cans. Inflation has affected, and tariffs may affect, certain
of our raw material and packaging costs, commodities and other inputs globally. If the costs of packaging supplies
and other costs, such as shipping container costs and ocean and domestic freight rates, increase, we may be unable
to pass these costs along to our customers through corresponding adjustments to the prices we charge, which could
have a material adverse effect on our results of operations.
Global or regional catastrophic events could impact our operations and affect our ability to grow our business.
Because of our increasingly global presence, our business could be affected by unstable political conditions,
civil unrest, protests and demonstrations, large-scale terrorist acts, especially those directed against the United States
or other major industrialized countries where our products are distributed, the outbreak or escalation of armed
hostilities, major natural disasters and extreme weather conditions, such as hurricanes, wildfires, tornados,
earthquakes or floods, or widespread outbreaks of infectious diseases (such as the COVID-19 pandemic). Such
catastrophic events could impact our operations and our supply chain, including the production and/or distribution
of our products. Materials and/or personnel may need to mobilize to other locations. Our headquarters and a large
part of our operations are located in California, a state at greater risk for earthquakes and wildfires. Some of the raw
materials we use, including certain sizes of cans, are available from limited suppliers, and a regional catastrophic
event impacting such suppliers could adversely impact our operations. In addition, such events could disrupt global
or regional economic activity, which could adversely affect consumer purchasing power and consumers’ ability to
purchase our products, thereby reducing demand for our products. If our operations are disrupted or we are unable
to grow our business as a result of these factors, our growth rate could decline and our business, financial condition
and results of operations could be adversely affected.
Failure to meet evolving corporate governance expectations or standards, including those related to sustainability
matters, could expose us to increased costs, reputational harm, or other adverse consequences.
Regulators and stakeholders are increasingly focusing on corporate responsibility and sustainability matters,
including, but not limited to, greenhouse gas emissions and other climate-related risks, sustainable packaging, water
stewardship, and corporate governance and oversight. While we are actively addressing these issues and have
publicly committed to setting certain sustainability-related targets, these initiatives represent our current plans and
aspirations that may be refined in the future and are not guarantees that we will be able to achieve them, especially
given the difficulties and expenses of implementation as well as the ever-changing regulatory and technological
landscape. For example, disclosures about our sustainability-related initiatives and goals, and progress against those
goals, may be based on standards for measuring progress that are still developing, internal controls and processes
that continue to evolve, and assumptions that are subject to change in the future. In addition, previously reported
data has, and may continue to be, adjusted to reflect improvements in the availability and quality of internal and
third-party data, changes in the nature and scope of our operations, and other changes in circumstances. If our
climate-related information, processes and disclosures are incomplete or inaccurate, our reputation, business, and
growth could be negatively impacted.
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Furthermore, the rules, regulations, and standards set forth by various governmental and self-regulatory
organizations, such as the SEC, the European Union, the Nasdaq Stock Market, and the Financial Accounting
Standards Board (“FASB”), continue to evolve in scope and complexity and, at times, are inconsistent with one
another, which, in turn, makes compliance more uncertain and difficult. For example, the standards used to identify
and collect the data required pursuant to the European Union’s Corporate Sustainability Reporting Directive are
still unclear and in development, which could result in increased costs related to complying with the changing
reporting obligations and could increase our risk of failing to comply with the directive. These changing rules and
regulations, along with constantly evolving stockholder expectations, have resulted in, and may continue to result
in, increased general and administrative expenses and increased management time and attention spent complying
with or meeting such expectations and rules.
Our failure or perceived failure to progress or achieve our climate-related commitments, maintain
sustainability practices, or comply with emerging sustainability regulations that meet developing regulatory or
stakeholder expectations could harm our reputation, harm our ability to maintain or attract customers and talent,
and expose us to increased scrutiny from enforcement authorities and stakeholders. Our reputation may also be
harmed by the perceptions that stakeholders, regulators or other interested parties have about our action or inaction
on sustainability- and corporate responsibility-related issues as well as the nature or scope of, or revisions to, our
sustainability initiatives and goals. For example, we could face negative responses or backlash from governmental
actors (such as anti-environmental, social and governance matters legislation) or consumers (such as boycotts or
negative publicity campaigns) who disagree with our goals and initiatives. Damage to our reputation and loss of
brand equity may reduce demand for our products and thus have an adverse effect on our future financial results,
as well as require additional resources to rebuild our reputation and could impact our stock price.
Climate change and natural disasters may negatively affect our business.
There is concern that a gradual increase in global average temperatures due to increased carbon dioxide and
other greenhouse gases in the atmosphere could cause significant changes in weather patterns around the globe and
an increase in the frequency and severity of natural disasters. Changing weather patterns could result in decreased
agricultural productivity in certain regions, and/or outbreaks of diseases or other health issues, which may limit the
availability and/or increase the cost of certain key ingredients, juice concentrates, supplements and other ingredients
used in our products and could impact the food security of communities around the world. Increased frequency or
duration of extreme weather conditions could also impair production capabilities, disrupt our supply chain and/or
impact demand for our products.
Natural disasters and extreme weather conditions, such as hurricanes, wildfires, earthquakes or floods, and
outbreaks of diseases (such as the COVID-19 pandemic) or other health issues, have affected, and may continue to
affect, our operations and the operation of our supply chain, impact the operations of our bottlers/distributors and
unfavorably impact our consumers’ ability to purchase our products. In September and October 2024, for example,
Hurricanes Helene and Milton impacted sales at retail in certain states. In addition, due to flooding from Hurricane
Helene, we were forced to close one of our breweries located in Brevard, North Carolina for one week and could
not operate this brewery at full capacity for approximately one month. Most recently, in early 2025, we temporarily
closed our AFF manufacturing facility in Southern California due to the polluted air conditions caused by the Los
Angeles wildfires. While the impact of such natural disasters on our business was ultimately immaterial, similar
extreme weather occurrences could negatively harm our operations and hinder our growth, especially if such events
continue to occur with increased frequency.
The predicted effects of climate change may also result in challenges regarding the availability and quality
of water, or less favorable pricing for water, which could adversely impact our business and results of operations.
Sales of our products may also be influenced to some extent by weather conditions in the markets in which we
operate. We, our bottlers and our contract packers use a number of key ingredients in the manufacture of our
beverage products that are derived from agricultural commodities, such as sugar, ethanol, coffee, tea cocoa, barley
and hops. Increased demand for food products and decreased agricultural productivity in certain regions of the
35
world as a result of changing weather patterns and other factors may limit the availability or increase the cost of
such agricultural commodities and could impact the food security of communities around the world. Weather
conditions may influence consumer demand for certain of our beverages, which could have an effect on our
operations, either positively or negatively.
In addition, public expectations for reductions in greenhouse gas emissions could result in increased energy,
transportation and raw material costs and may require us to make additional investments in facilities and equipment.
Changes in applicable laws, regulations, standards or practices related to greenhouse gas emissions, packaging and
water scarcity, as well as initiatives by advocacy groups in favor of certain climate change-related laws, regulations,
standards or practices, have and may continue to result in increased compliance costs, capital expenditures and other
financial obligations, which could affect our business, financial condition and results of operations. For example,
the California legislature and European Commission have each adopted laws that require us to significantly increase
our disclosures related to climate change and mitigation efforts and, in turn, has required us to incur additional costs
to comply and impose more oversight obligations on our Board of Directors and management.
If we are not able to retain the services of our workforce, there may be an adverse effect on our operations and/or
our operating performance until we find suitable replacements.
Our business is dependent, to a large extent, upon the services of our workforce. We do not maintain key
person life insurance on any members of our senior management. The loss of services of any key member of our
senior management team could adversely affect our business until suitable replacements can be found. There may
be a limited number of personnel with the requisite skills to serve in these positions, and we may be unable to locate
or employ such qualified personnel on acceptable terms.
Negative publicity (whether or not warranted) could damage our brand image and corporate reputation
and may cause our business to suffer.
Our success depends on our ability to build and maintain the brand image for our existing products, new
products and brand extensions and maintain our corporate reputation. There can be no assurance that our advertising,
marketing and promotional programs and our commitment to product safety and quality, human rights and
environmental sustainability will have the desired impact on our products’ brand images and on consumer
preferences and demand. Claims regarding product safety, quality and/or ingredient content issues, efficacy or lack
thereof (real or imagined), our culture and our workforce, our environmental impact and the sustainability of our
operations, or allegations of product contamination, even if false or unfounded, could tarnish the image of our
brands and may cause consumers to choose other products. Consumer demand for our products could diminish
significantly if we, our employees, bottlers/distributors, suppliers or business partners fail to preserve the quality of
our products and/or act or are perceived to act in an unethical, illegal, discriminatory, unequal or socially
irresponsible manner, including with respect to the sourcing, content or sale of our products, service and treatment
of our customers, or the use of customer data. Furthermore, our brand image or perceived product quality could be
adversely affected by litigation, unfavorable reports in the media (internet or elsewhere), studies in general and
regulatory or other governmental inquiries (in each case whether involving our products or those of our competitors)
and proposed or new legislation affecting the beverage industry, whether related to alcohol or non-alcohol
beverages. Negative postings or comments on social media or networking websites about the Company or any one
of our brands, even if inaccurate or malicious, could generate adverse publicity that could damage the reputation of
our brands or the Company. Business incidents, whether isolated or recurring and whether originating from us, our
bottlers/distributors, suppliers or business partners, that erode consumer trust can significantly reduce brand value
or potentially trigger boycotts of our products and can have a negative impact on consumer demand for our products
as well as our reputation and financial results. The impact of such incidents may be exacerbated if they receive
considerable publicity, including rapidly through social or digital media (including for malicious reasons), or result
in litigation.
In addition, from time to time, there are public policy endeavors that are either directly related to our
products and packaging or to our business. These public policy debates can occasionally be the subject of backlash
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from advocacy groups that have a differing point of view and could result in adverse media and consumer reaction,
including product boycotts. Similarly, our sponsorship relationships could subject us to negative publicity as a result
of actual or alleged misconduct by individuals or entities associated with organizations that we sponsor or support.
Likewise, campaigns by activists connecting us, or our supply chain, with human and workplace rights and/or
environmental or animal rights issues could adversely impact our corporate image and reputation.
We have made commitments to respect human rights, including the policies and initiatives described in our
Modern Slavery Transparency Statement. Allegations, even if untrue, that we are not respecting the human rights
found in the United Nations Universal Declaration of Human Rights; actual or perceived failure by our suppliers or
other business partners to comply with applicable labor and workplace rights laws, including child labor laws, or
their actual or perceived abuse or misuse of migrant workers; adverse publicity surrounding obesity and alcohol
consumption, including alcoholism, drunk driving and associated cancer risks; and other such concerns related to
our products, water usage, our environmental impact and the sustainability of our operations, labor relations, our
culture and our workforce or the like could negatively affect our Company’s overall reputation and brand image,
which in turn could have a negative impact on our products’ acceptance by consumers.
Government Regulation and Litigation Risks
Changes in government regulation, or a failure to comply with existing regulations, including those related to
energy drinks, data protection and advertising, could adversely affect our business, financial condition and results
of operations.
Legislation has been proposed and/or adopted at the U.S. federal, state and/or municipal level and proposed
and/or adopted in certain foreign jurisdictions to restrict the sale of energy drinks (including, prohibiting the sale of
energy drinks at certain establishments or pursuant to certain governmental programs, such as SNAP), limit the
content or levels of caffeine and other ingredients in beverages, require certain product labeling disclosures and/or
warnings, impose excise taxes, limit product size or impose age restrictions for the sale of energy drinks. For a
discussion of certain of such legislation, see “Part I, Item 1 – Business – Government Regulation.” Furthermore,
additional legislation may be introduced in the United States and other countries at the federal, state, provincial,
local, municipal and/or supranational level in respect of each of the foregoing subject areas. Public health officials
and health advocates are increasingly focused on the public health consequences associated with obesity, especially
as it affects children, and are seeking legislative change to reduce the consumption of sweetened beverages. There
also has been increased focus on caffeine content in beverages, and we are seeing some attention to other ingredients
in energy drinks. To the extent any such legislation is enacted in one or more jurisdictions where a significant
amount of our products are sold, individually or in the aggregate, it could result in a reduction in demand for, or
availability of, our non-zero calorie and/or low calorie energy drinks and adversely affect our business, financial
condition and results of operations.
The production, distribution and sale, as well as our manufacturing facilities themselves, in the United
States of many of our products are also currently subject to various federal and state regulations, including, but not
limited to: the FD&C Act; the Occupational Safety and Health Act; various environmental statutes; data privacy
laws; California Proposition 65; and various other federal, state and local statutes and regulations applicable to the
production, transportation, sale, safety, advertising, labeling, packaging and ingredients of such products.
Outside the United States, the production, distribution and sale of many of our products are also subject to
numerous statutes and regulations.
If a regulatory authority finds that a current or future product, its label, or a production run or facility is not
in compliance with any of these regulations, we may be fined, or the products in question may have to be recalled,
removed from the market, reformulated and/or have their packaging changed, which could adversely affect our
business, financial condition and results of operations.
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Regulations concerning our alcohol beverages may adversely affect our business, financial condition or results of
operations and inhibit the sales of such products.
Governmental agencies heavily regulate the alcohol beverage industry. In particular, such agencies monitor
and regulate licensing, warehousing, trade and pricing practices, permitted and required labeling, including warning
labels, signage, advertising, relations with wholesalers and retailers, and, in control states, product listings.
Increased regulatory trade practice enforcement may increase in response to the Treasury Report. Both in the U.S.
and in other markets, there may also be a focus on companies with established non-alcohol beverages lines of
business that have expanded into the alcohol beverage industry, since marketing practices that are acceptable in the
non-alcohol space may have regulatory challenges in the alcohol space (including with respect to crossover appeal
from one category to another). In addition, other countries in which we may sell alcohol beverages could impose
duties, excise taxes and/or other related taxes. If, in the future, we are unable to comply with certain regulations,
sales of our products could decrease significantly. Additionally, if such agencies or jurisdictions, foreign or
domestic, choose to implement new or revised laws, regulations, fees, taxes, or other such requirements, our
business could be adversely affected. Attention to the risks of alcohol consumption has been increasing in the United
States and abroad. If governmental bodies require increased additional product labeling, warning requirements, or
otherwise limit the marketing or sale of our alcohol products due to their contents or allegations concerning their
potential to cause adverse health effects, or our marketing of such products, our sales of alcohol beverages may be
adversely affected.
Significant changes to or failure to comply with various environmental laws may expose us to liability and/or cause
certain of our facilities and/or those of our co-packers to close, relocate or operate at reduced production levels,
which could adversely affect our business, financial condition and results of operations.
We, and our co-packers, are subject to an ever-changing and increasingly broad array of federal, state,
regional, local, and international environmental laws, including statutes and regulations, which aim to regulate
emissions and impacts to air, land, and water. Our operations and those of our co-packers may result in odors, noise,
or other pollutants being emitted. Failure to comply with any environmental laws or any future changes to them
could result in alleged harm to employees or others near our facilities or those of our co-packers. Significant costs
to satisfy environmental compliance, remediation or compensatory requirements, or the imposition of penalties or
restrictions on operations by governmental agencies or courts, may adversely affect our business, financial
condition, and results of operations.
Increasing international and regional concern over sustainability matters, including climate change, will
likely result in new or revised laws and regulations aimed at reducing or mitigating the potential effects of
greenhouse gases, restricting or increasing the costs of commercial water use due to local water scarcity concerns,
or increasing mandatory reporting of certain sustainability metrics, such as recycling. If we fail to comply with
applicable environmental compliance mandates or fail to meet sustainability metrics, our business operations and
our reputation could be adversely impacted.
We cannot predict the effect of possible inquiries from and/or actions by litigants, attorneys general, other
government agencies and/or quasi-government agencies into the production, data protection, advertising,
marketing, promotion, labeling, ingredients, usage and/or sale of our products.
We are subject to the risks of litigation, investigations and/or enforcement actions by state attorneys general
and/or other government and/or quasi-governmental agencies relating to the production, advertising, marketing,
promotion, data protection, labeling, ingredients, usage and/or sale of our products, and we are a party, from time
to time, to various government and regulatory inquiries and/or proceedings. Defending these proceedings can result
in significant ongoing expenditures and the diversion of our management’s time and attention from the operation
of our business, which could have a negative effect on our business operations.
In addition, from time to time, government and/or quasi-governmental agencies may investigate the safety
of caffeine and other ingredients in energy drinks as well as the safety and potential adverse effects of alcohol
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beverages. If an inquiry by a state attorney general or other government or quasi-governmental agency finds that
our products and/or the production, advertising, marketing, promotion, data protection, labeling, ingredients, usage
and/or sale of such products are not in compliance with applicable laws or regulations, we may become subject to
fines, product reformulations, container changes, changes in the usage or sale of our products and/or changes in our
advertising, marketing, promotion, and data practices, each of which could have an adverse effect on our business,
financial condition or results of operations.
Litigation regarding our products and practices, and related unfavorable media attention, could expose us to
significant liabilities and reduce demand for our products, thus negatively affecting our financial results.
We have been and are a party, from time to time, to various litigation claims and legal proceedings,
including, but not limited to, intellectual property, fraud, unfair business practices, false advertising, product
liability, breach of contract claims, claims from prior distributors, labor and employment matters, personal injury
matters, consumer class actions, securities actions, data protection matters, and shareholder derivative actions.
Other lawsuits have been filed against us claiming that certain statements made in our advertisements and/or
on the labels of our products were false and/or misleading or otherwise not in compliance with food standards under
local law, and/or that our products are not safe. Putative class action lawsuits have also been filed against certain of
our competitors asserting that certain claims in their advertisements amount to false advertising. We do not believe
any statements made by us in our promotional materials or set forth on our product labels are false or misleading or
noncompliant with local law, or that our products are in any way unsafe, and we vigorously defend such lawsuits.
Our acquisition of Monster Brewing Company also exposes us to class action or other private or
governmental litigation and claims relating to alcohol marketing, advertising, or distribution practices, alcohol
abuse problems or other health consequences arising from excessive consumption of or other misuse of alcohol,
including death. For example, in a number of states, plaintiffs have alleged that alcohol beverage manufacturers and
marketers have improperly targeted underage consumers in their advertising in violation of the consumer protection
or deceptive trade practices statutes of certain states.
Any of the foregoing matters or other litigation, the threat thereof, or unfavorable media attention arising
from pending or threatened product-related litigation could consume significant financial and managerial resources
and result in decreased demand for our products, significant monetary awards against us, an injunction barring the
sale of any of our products and injury to our reputation. Our failure to successfully defend or settle any litigation or
legal proceedings could result in liabilities that, to the extent not covered by our insurance, could have a material
adverse effect on our financial condition, revenue and profitability and could cause the market value of our common
stock to decline.
If we encounter material product recalls, our business may suffer material losses and such recalls could damage
our brand image and corporate reputation, also resulting in material losses.
We have been, and may in the future be, required from time to time to recall products entirely or from
specific co-packers, markets, retailers or batches or reformulate certain of our products if such products become
contaminated, damaged, mislabeled, defective or otherwise materially non-compliant with applicable regulatory
requirements. For example, in recent years, we have experienced limited recalls of certain products in Canada,
Europe, and the United States. A material product recall could adversely affect our profitability and our brand image
and corporate reputation. We do not maintain recall insurance.
Intellectual Property, Information Technology and Data Privacy and Security Risks
Our intellectual property rights are critical to our success, and the loss of such rights could materially adversely
affect our business.
We own numerous trademarks that are very important to our business. We also own the copyright in, and
to, a portion of the content on the packaging of our products. We regard our trademarks, copyrights and similar
39
intellectual property as critical to our success and attempt to protect such intellectual property through registration
and enforcement actions. However, there can be no assurance that other parties will not infringe or misappropriate
our trademarks, copyrights and similar proprietary rights. We also have been, and may in the future be, unable to
use our trademarks, trade names or designs and/or trade dress in certain countries, which may impact sales of the
affected brands and require increased expenditures, which could have an adverse effect on our business, financial
condition or results of operations.
Our use of information technology exposes us to cybersecurity attacks and other interruptions that could disrupt
our business operations and adversely impact our reputation and results of operations.
We have been, and may continue to be, the subject of cybersecurity attacks. We may be subject to further
attacks in the future whether we appropriately allocate and effectively manage the resources necessary to build and
sustain the proper technology infrastructure. Cybersecurity attacks may be difficult to detect for periods of time,
and include, but are not limited to, malicious software (malware, ransomware and viruses), phishing and social
engineering, attempts to gain unauthorized access to networks, computer systems and data, malicious or negligent
actions of employees (including misuse of information they are entitled to access), cyber extortion, electronic or
wire fraud, and business email compromise, among others. These cybersecurity attacks may be caused by failures
during routine operations, such as system upgrades, user errors, network or hardware failures, malicious or
disruptive software, unintentional or malicious actions of employees or contractors, as well as cybersecurity attacks
by hackers, criminal groups or nation-state organizations. Due to such constant evolving nature and methods of
security threats, we cannot predict the form and nature of any future cybersecurity attack, and the cost and
operational expense of implementing, maintaining and enhancing protective measures to guard against increasingly
complex and sophisticated cyber threats could increase significantly.
Cybersecurity attacks could lead to disruptions in or loss of access to our data or business systems; an
inability to process customer orders or lost customer orders; unauthorized release of confidential, proprietary or
otherwise protected information belonging to us or our employees, customers, consumers, partners, or suppliers;
lost revenues or other costs due to office, plant, production, warehouse or other facility disruption or shutdown;
additional expenses, including the cost of remediating incidents or improving security measures, increased
insurance costs, or ransomware payments; and corruption of data. Moreover, if our data management systems do
not effectively collect, store, process and report relevant data for the operation of our business (such as due to a
cybersecurity attack), our ability to effectively plan, forecast and execute our business plan and comply with
applicable laws and regulations will be impaired, perhaps materially. We also may suffer reputational damage
because of lost or misappropriated confidential or proprietary information belonging to us, or employees, customers,
suppliers or other third party service providers, which could result in legal action and increased regulatory oversight,
including governmental inquiries, investigations, enforcement actions and regulatory fines. Any such consequences
could materially and adversely affect our financial condition, results of operations and cash flows.
Although we maintain cybersecurity insurance coverage that may, subject to the policy’s terms and
conditions, cover certain aspects of a breach or disruption, such insurance coverage may be insufficient to cover all
cybersecurity-related losses.
Cybersecurity attacks, business interruptions and compliance issues experienced by third parties could materially
and adversely affect our financial condition, results of operation and cash flows.
We rely on relationships with third parties, including suppliers, distributors, bottlers, contract packers,
contractors, cloud data storage and other information technology service providers and other external business
partners, for certain functions or for services in support of our operations. These third-party service providers and
partners, with whom we may share data, have, and could in the future, experience cybersecurity attacks. Third
parties have been, and could in the future, experience challenges complying with laws and regulation, such as data
protection requirements, and interruptions to business systems, disruption to operations, and employee failures.
While we have procedures in place for selecting and managing our relationships with third-party service providers
40
and other business partners, we do not have control over their business operations or governance and compliance
systems, practices and procedures. Furthermore, our management of multiple third party service providers increases
our operational complexity. Third parties have and could in the future experience cybersecurity attacks that may
involve data we share with them or rely on them to provide to us with respect to timely notification and access to
personnel and information concerning an incident, which may complicate our efforts to resolve any issues that arise.
As a result, we are subject to the risk that the activities associated with our third party service providers and partners
will adversely affect our business, even if the cyber security attack does not directly impact our systems or
information.
Additionally, these risks are also present in acquired businesses, joint ventures or companies that we invest
in or with whom we partner. Such businesses use separate information systems or have not yet been fully integrated
into our information systems.
If we fail to comply with data privacy and personal data protection laws, we could be subject to adverse publicity,
government enforcement actions and/or private litigation, which may negatively impact our business and operating
results.
We receive, process, transmit and store information relating to certain identified or identifiable individuals
(“personal data”), including customers and current and former employees, in the ordinary course of business. As a
result, we are subject to various U.S. and international laws and regulations relating to personal data. These laws
are subject to change, and new personal data legislation may be enacted in other jurisdictions at any time. In the
European Union, the General Data Protection Regulation (“GDPR”) includes operational requirements for
companies within scope who receive or otherwise process personal data of residents of data subjects (which may
not necessarily be limited to those who are residents of the European Union) and also includes significant penalties
for noncompliance. Additionally, privacy laws and regulations have been adopted or are being considered by
various U.S. states. These data protection laws and regulations impose operational requirements, including
disclosures to consumers about personal data practices, opt-out and consent choices and required contractual terms
with certain third parties.
These laws and regulations, as well as changes and new laws and regulations that apply to personal data,
subject the Company to, among other things, additional costs and may require changes to our business practices,
security systems, policies, and procedures. Inquiries from regulators and/or private litigation regarding our use of
personal data could harm our reputation, cause loss of consumer confidence, and subject us to government
enforcement actions (including fines and injunctions), which may result in potential loss of revenue, increased costs,
liability for monetary damages or fines and/or criminal prosecution, thereby negatively impacting our business and
operating results.
Financial Risks
Fluctuations in our effective tax rate could adversely affect our financial condition and results of operations.
We are subject to income and other taxes in both the U.S. and certain foreign jurisdictions. Therefore, we
are subject to audits for multiple tax years in various jurisdictions at once.
We are in various stages of examination with certain states and certain foreign jurisdictions. Our 2021
through 2024 U.S. federal income tax returns are subject to examination by the IRS. Our state income tax returns
are subject to examination for the 2020 through 2024 tax years. The United Kingdom and Ireland income tax returns
are subject to examination for the 2020 through 2024 tax years.
At any given time, events may occur which change our expectation about how any such tax audits will be
resolved, and thus, there could be significant variability in our quarterly and/or annual tax rates, because these
events may change our plans for uncertain tax positions.
41
Changes in U.S. tax laws as a result of legislation proposed by a new U.S. presidential administration or
U.S. Congress could affect our provision for income taxes, resulting in an adverse impact on our financial condition
or results of operations. In addition, changes in the manner in which U.S. multinational corporations are taxed on
foreign earnings, including changes in how existing tax laws are interpreted or enforced, could adversely affect our
financial condition or results of operations. For example, the Organization for Economic Cooperation and
Development (“OECD”) has recommended changes to numerous long-standing international tax principles through
its base erosion and profit shifting (“BEPS”) project. These changes, to the extent adopted, may increase tax
uncertainty, result in higher compliance costs and adversely affect our provision for income taxes, results of
operations and/or cash flow. In connection with the OECD’s BEPS project, companies are required to disclose more
information to tax authorities on operations around the world, which may lead to greater audit scrutiny of profits
earned in various countries. Economic and political pressures to increase tax revenues in jurisdictions in which we
operate, or the adoption of new or reformed tax legislation or regulation, may make resolving tax disputes more
difficult, and the final resolution of tax audits and any related litigation could differ from our historical provisions
and accruals, resulting in an adverse impact on our financial condition or results of operations.
We may be required to record a charge to earnings if our goodwill or intangible assets become impaired.
Under United States Generally Accepted Accounting Principles (“GAAP”), we are required to test our
indefinite lived intangible assets and goodwill for impairment at least annually and to review our intangible assets
for impairment when events or changes in circumstances indicate the carrying value may not be recoverable. Factors
that may be considered a change in circumstances indicating that the carrying value of our intangible assets may
not be recoverable include declining or slower than anticipated growth rates for certain of our existing products, a
decline in stock price and market capitalization, and slower growth rates in our industry.
We may be required to record a charge to earnings during the period in which we determine that our
intangible assets have been impaired. Any such charge would adversely impact our results of operations. As of
December 31, 2024, our goodwill totaled approximately $1.33 billion and other intangible assets totaled
approximately $1.41 billion. For the year ended December 31, 2024, we recorded $86.3 million and $40.8 million
of impairment charges related to goodwill and to certain other indefinite lived intangible assets, respectively.
Fluctuations in foreign currency exchange rates may adversely affect our operating results.
We are exposed to foreign currency exchange rate risk with respect to our sales, expenses, profits, assets
and liabilities denominated in currencies other than the U.S. dollar. We enter into forward currency exchange
contracts with financial institutions to create an economic hedge to specifically manage a portion of the foreign
exchange risk exposure associated with certain consolidated subsidiaries’ non-functional currency denominated
assets and liabilities. We have not used instruments to hedge against all foreign currency risks and are therefore not
protected against all foreign currency fluctuations. As a result, our reported earnings may be affected by changes in
foreign currency exchange rates. Moreover, any favorable impacts to profit margins or financial results from
fluctuations in foreign currency exchange rates are likely to be unsustainable over time. The current relative strength
of the U.S. dollar has impacted our results of operations.
For the years ended December 31, 2024, 2023 and 2022, aggregate foreign currency transaction gains
(losses), including the gains or losses on forward currency exchange contracts, amounted to ($26.4) million, ($60.2)
million and ($37.9) million, respectively.
Potential changes in accounting standards or practices and/or taxation may adversely affect our financial results.
We cannot predict the impact that future changes in accounting standards or practices may have on our
financial results. New accounting standards could be issued that change the way we record revenues, expenses,
assets and liabilities. These changes in accounting standards could adversely affect our reported earnings.
42
Increases in direct and indirect income tax rates could affect after-tax income. Equally, increases in indirect
taxes (including environmental taxes pertaining to the disposal of beverage containers and/or indirect taxes on
beverages generally or energy drinks in particular) could affect our products’ affordability and reduce our sales.
If we fail to maintain effective disclosure controls and procedures and internal control over financial reporting on
a consolidated basis, our stock price and investor confidence in the Company could be materially and adversely
affected.
We are required to maintain both disclosure controls and procedures as well as internal control over
financial reporting that are effective for the purposes described in “Part II, Item 9A – Controls and Procedures.” If
we fail to maintain such controls and procedures, our business, results of operations, financial condition and/or the
value of our stock could be materially harmed.
Uncertainty in the financial markets and other adverse changes in general economic or political conditions in any
of the major countries in which we do business could adversely affect our industry, business and results of
operations.
Global economic uncertainties, including highly inflationary economies and foreign currency exchange
rates and rising interest rates, affect businesses such as ours in a number of ways, making it difficult to accurately
forecast and plan our future business activities. There can be no assurance that economic improvements will occur,
or that they would be sustainable, or that they would enhance conditions in markets relevant to us. In addition, we
cannot predict the duration and severity of disruptions in any of our markets or the impact they may have on our
customers or business, as our expansion outside of the United States has increased our exposure to any developments
or crises in African, Asian, Central and South American, European, Middle Eastern and other international markets.
Unfavorable economic conditions and financial uncertainties, including economic slowdowns and recessions, and
unstable political conditions, including civil unrest and governmental changes, in our major international markets
could undermine global consumer confidence and reduce consumers’ purchasing power, thereby reducing demand
for our products. The foregoing also includes the impact of several elections worldwide, including the 2024 U.S.
elections, and the resulting policy shifts, the impact of such new policies implemented by the U.S. or other
jurisdictions particularly with respect to tax and trade policies, including tariffs, and the impact of sanctions and
related activities by the U.S., European Union, or other jurisdictions and any increased economic uncertainty and
volatility in commodity prices that it poses.
Default by or failure of one or more of our counterparty financial institutions could cause us to incur significant
losses.
As part of any hedging activities that we may conduct, we may enter into transactions involving derivative
financial instruments, including forward contracts, commodity futures contracts, option contracts, collars and
swaps, with various financial institutions. We also have significant amounts of cash, cash equivalents and other
investments on deposit or in accounts with banks or other financial institutions both in the United States and abroad,
exposing us to risk of default by or failure of such counterparty financial institutions. This risk of counterparty
default or failure is greater during periods of economic downturn or uncertainty in financial markets. If one of our
counterparties became insolvent or filed for bankruptcy, our ability to recover losses incurred due to the default or
to retrieve assets deposited or held in accounts with such counterparty may be limited by the counterparty’s liquidity
or applicable laws governing insolvency and bankruptcy proceedings. Default by or failure of one or more of our
counterparties could cause us to incur significant losses and negatively impact our results of operations and financial
condition.
Volatility of stock price may restrict sale opportunities.
Our stock price is affected by a number of factors, including stockholder expectations, financial results, the
introduction of new products by us and our competitors, general economic and market conditions such as inflation,
43
estimates and projections by the investment community and public comments by other parties, as well as many
other factors, including litigation, many of which are beyond our control. We do not provide guidance on our future
performance, including, but not limited to, our revenues, margins, product mix, operating expenses, net income, or
earnings per share. We may be unable to achieve analysts’ net revenue and/or earnings forecasts, which are based
on their own projected revenues, sales volumes and sales mixes of many product types and/or new products, certain
of which are more profitable than others, as well as their own estimates of gross margin and operating expenses.
There can be no assurance that we will achieve any such projected levels or mix of product sales, revenues, gross
margins, operating profits, net income and/or earnings per share. As a result, our stock price is subject to significant
volatility, and stockholders may not be able to sell our stock at attractive prices. In addition, periods of volatility in
the market price of our stock could result in the initiation of securities class action litigation against us. During the
fiscal year ended December 31, 2024, the high of our stock price was $61.23 and the low was $43.32.
ITEM 1B.
UNRESOLVED STAFF COMMENTS
Not applicable.
ITEM 1C.
CYBERSECURITY
Our Board recognizes the importance of maintaining the trust and confidence of our customers, consumers,
employees and other stakeholders and oversees cybersecurity matters. Management plays a central role in our
information security program, which is a critical component of our enterprise risk management and includes the
implementation of controls generally aligned with industry best practices and applicable frameworks to identify
threats, deter attacks and protect our Company assets. We also include cybersecurity training as part of our
mandatory, periodic employee training program. In addition, we engage a range of cybersecurity experts, including
cybersecurity auditors, assessors, and consultants, in evaluating and testing our risk management systems. These
partnerships enable us to leverage specialized knowledge and insights to help ensure that our cybersecurity
strategies and processes remain in line with industry best practices. Our collaboration with these third parties
includes regular audits, threat assessments, and consultations on security enhancements.
Our Chief Information Officer and his team are responsible for leading our cybersecurity strategy, policy,
standards, architecture, and processes. Our information security leadership team has more than 20 years of
combined experience in cyber and information security matters. Our information security program is also supported
by our Chief Compliance Officer and other members of senior management. We conduct periodic reviews of our
program by internal and external experts with the results of those reviews reported to senior management and the
Board. Moreover, the Audit Committee of our Board (the “Audit Committee”) reviews our cybersecurity matters
with our Chief Information Officer at each of its quarterly meetings. We have procedures in place for selecting and
managing our relationships with third-party service providers and other business partners. For example, we require
certain third-party service providers and other business partners to provide us with SOC II reports that demonstrate
alignment with security standards. We also actively engage with industry participants as part of our continuing
efforts to evolve our cybersecurity governance.
Our information security team promptly informs our Incident Response Team of potentially material
cybersecurity incidents, including with respect to our third-party service providers. The Chief Information Officer
briefs our Co-Chief Executive Officers and reports to the Audit Committee. The Audit Committee, in turn and if
appropriate, briefs the Board on, among other matters, our cyber risks and threats, the status of projects to strengthen
our information security systems (such as employee cybersecurity training), an assessment of the information
security program, and the emerging threat landscape. The Cybersecurity and Compliance Steering Committee,
comprised of senior members of management, convenes on a quarterly basis to review all matters related to
strengthening our cybersecurity posture and providing governance.
For a discussion regarding risks from cybersecurity threats that are reasonably likely to affect the Company,
see “Part I, Item 1A – Risk Factors – Our use of information technology exposes us to cybersecurity attacks and
other interruptions that could disrupt our business operations and adversely impact our reputation and results of
44
operations,” “Cybersecurity attacks, business interruptions, and compliance issues experienced by third parties
could materially and adversely affect our financial condition, results of operation and cash flows” and “If we fail to
comply with data privacy and personal data protection laws, we could be subject to adverse publicity, government
enforcement actions and/or private litigation, which may negatively impact our business and operating results.”
ITEM 2.
PROPERTIES
As of February 14, 2025, our principal properties include the following:
Our owned corporate headquarters located in Corona, California, consist of (i) a free-standing, six-story
building (LEED Gold and ENERGY STAR certified), (ii) a three-story parking structure and storage facility, which
houses our quality control laboratory, (iii) a free-standing, three-story building (currently pursuing ENERGY STAR
certification), (iv) a free-standing, single-story building and (v) a free-standing, two-story building.
Our owned Southern California warehouse and distribution center is located in Rialto, California, which is
LEED certified.
During 2023, we acquired a beverage production facility in Phoenix, Arizona, to manufacture certain of our
energy drink products.
During 2022, we acquired certain real property and equipment in Norwalk, California. We utilize the
property as a manufacturing facility for certain of our products. Manufacturing commenced in January 2024.
During 2020, we purchased a three-story office building located in Uxbridge, United Kingdom. During
2024, we purchased a second three-story office building located adjacent to the first.
During 2019, we acquired a manufacturing plant and adjoining land in Athy, County Kildare, Ireland to
produce and supply ingredients, including flavors, for certain of our international markets. In 2024, we acquired
additional land adjoining the property and completed the construction of a new manufacturing plant thereon.
During 2019, we purchased land in San Fernando, California in order to build a new production facility to
consolidate AFF’s Southern California operations. In December 2024, we substantially completed construction of
this production facility, which produces certain ingredients, including flavors, for our U.S. market and certain of
our international markets.
In addition, we lease many smaller office and/or warehouse/manufacturing spaces, both domestically and
in certain international locations.
ITEM 3.
LEGAL PROCEEDINGS
From time to time in the normal course of business, the Company is named in litigation, including labor
and employment matters, personal injury matters, consumer class actions, intellectual property matters, data privacy
matters, and claims, including from prior distributors. Although it is not possible to predict the ultimate outcome of
such litigation, based on the facts known to the Company, management believes that such litigation in aggregate
will likely not have a material adverse effect on the Company’s financial position or results of operations.
The Company evaluates, on a quarterly basis, developments in legal proceedings and other matters that
could cause an increase or decrease in the amount of the liability that is accrued, if any, and any related insurance
reimbursements. As of December 31, 2024, $16.8 million of loss contingencies were included in the Company’s
accompanying consolidated balance sheet. As of December 31, 2023, $0.3 million of loss contingencies were
included in the Company’s accompanying consolidated balance sheet.
45
ITEM 4.
MINE SAFETY DISCLOSURES
Not applicable.
PART II
ITEM 5.
MARKET FOR THE REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER
MATTERS AND ISSUER PURCHASES OF EQUITY SECURITIES
Principal Market
The Company’s common stock trades on the Nasdaq Global Select Market under the symbol, “MNST”. As
of February 14, 2025, there were 973,158,896 shares of the Company’s common stock outstanding held by
approximately 181 holders of record. The holders of record do not include those stockholders whose shares are held
of record by banks, brokers and other financial institutions.
Stock Price and Dividend Information
We have not paid cash dividends to our stockholders since our inception and do not anticipate paying cash
dividends in the foreseeable future.
Share Repurchase Programs
On November 2, 2022, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to $500.0 million of the Company’s outstanding common stock (the “November 2022 Repurchase
Plan”). During the year ended December 31, 2024, the Company purchased approximately 4.6 million shares of
common stock at an average purchase price of $51.67 per share, for a total amount of approximately $239.6 million,
which exhausted the availability under the November 2022 Repurchase Plan.
On November 7, 2023, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to an additional $500.0 million of the Company’s outstanding common stock (the “November 2023
Repurchase Plan”). During the year ended December 31, 2024, the Company purchased approximately 10.6 million
shares of common stock at an average purchase price of $47.16 per share, for a total amount of approximately
$500.0 million, which exhausted the availability under the November 2023 Repurchase Plan.
On August 19, 2024, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to an additional $500.0 million of the Company’s outstanding common stock (the “August 2024
Repurchase Plan”). During the year ended December 31, 2024, no shares were repurchased under the August 2024
Repurchase Plan. As of February 27, 2025, $500.0 million remained available for repurchase under the August 2024
Repurchase Plan.
The aggregate amount of the Company’s outstanding common stock that remains available for repurchase
under all previously authorized repurchase plans is $500.0 million as of February 27, 2025.
During the year ended December 31, 2024, 0.4 million shares of common stock were purchased from
employees in lieu of cash payments for options exercised or withholding taxes due for a total amount of $23.1
million. While such purchases are considered common stock repurchases, they are not counted as purchases against
the Company’s authorized share repurchase programs. Such shares are included in common stock in treasury in the
accompanying consolidated balance sheet at December 31, 2024.
46
The following tabular summary reflects the Company’s repurchase activity during the quarter ended
December 31, 2024.
Maximum Number (or
Approximate Dollar
Total Number of
Value) of Shares that
Shares Purchased
May Yet Be Purchased
Total Number
as Part of Publicly
Under the Plans or
of Shares
Average Price
Announced Plans
Programs
Period
Purchased
per Share
or Programs1
(In thousands)
Oct 1 – Oct 31, 2024
—
$
—
—
$
500,000
Nov 1 – Nov 30, 2024
—
$
—
—
$
500,000
Dec 1 – Dec 31, 2024
—
$
—
—
$
500,000
1 On August 19, 2024, the Company publicly announced that its Board of Directors authorized the August 2024 Repurchase
Plan. Board authorization of the repurchase plan remains in effect until shares in the amount authorized thereunder have been
repurchased. See Item 5, “Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of
Equity Securities” above for more information.
Tender Offer
On May 1, 2024, the Board of Directors authorized the Company to execute a modified “Dutch auction”
tender offer to repurchase up to $3.0 billion of its outstanding shares of common stock. On May 8, 2024, the
Company commenced the tender offer, with such offer expiring on June 5, 2024. On June 10, 2024, the Company
accepted for purchase a total of approximately 56.6 million shares of common stock at a purchase price of $53.00
per share, for an aggregate purchase price of approximately $3.0 billion. The repurchase was funded with
approximately $2.25 billion of cash on hand and approximately $750 million in borrowings. The cost of these shares
and the fees relating to the tender offer are included in common stock in treasury in the accompanying consolidated
balance sheet at December 31, 2024.
For information concerning shares of the Company’s Common Stock authorized for issuance under the
Company’s equity compensation plans, see “Item 12. Security Ownership of Certain Beneficial Owners and
Management and Related Stockholder Matters.”
47
Performance Graph
The following graph shows a five-year comparison of cumulative total returns:1
1Annual return assumes reinvestment of dividends. Cumulative total return assumes an initial investment of $100 on December
31, 2019. The Company’s self-selected peer group is comprised of TCCC, Keurig Dr. Pepper Inc., Constellation Brands, Inc.,
Molson Coors Beverage Company and PepsiCo, Inc.
ITEM 6.
[RESERVED]
ITEM 7.
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations
(“MD&A”) is provided as a supplement to – and should be read in conjunction with – our financial statements and
the accompanying notes (“Notes”) included in Part II, Item 8 of this Form 10-K. This discussion contains forward-
looking statements that are based on management’s current expectations, estimates and projections about our
business and operations. Our actual results may differ materially from those currently anticipated and expressed in
such forward-looking statements. See “Forward-Looking Statements” and “Part I, Item 1A – Risk Factors.”
This overview provides our perspective on the individual sections of MD&A. MD&A includes the
following sections:
Pricing Actions – a discussion of certain pricing actions implemented during 2024 and 2023;
Our Business – a general description of our business, the value drivers of our business, and
opportunities and risks facing our Company, stock repurchases, acquisitions and divestitures;
48
Results of Operations – an analysis of our consolidated results of operations for the years ended
December 31, 2024 and 2023;
Sales – details of our sales measured on a quarterly basis in both dollars and cases;
Inflation – information about the impact that inflation may or may not have on our results;
Liquidity and Capital Resources – an analysis of our cash flows, sources and uses of cash and
contractual obligations;
Accounting Policies and Pronouncements – a discussion of accounting policies that require critical
judgments and estimates including newly issued accounting pronouncements;
Forward-Looking Statements – cautionary information about forward-looking statements and a
description of certain risks and uncertainties that could cause our actual results to differ materially from
the Company’s historical results or our current expectations or projections; and
Market Risks – information about market risks and risk management. (See “Forward-Looking
Statements” and “Part II, Item 7A – Qualitative and Quantitative Disclosures about Market Risks”).
Pricing Actions
We implemented price increases (i) effective November 1, 2024 (for core brands and packages) and April
1, 2023 (for limited pack sizes) in the United States, and (ii) at various times in certain international markets during
2024 and 2023 (collectively, the “Pricing Actions”). The Pricing Actions positively impacted gross profit margins
in 2024 as compared to 2023.
Liquidity and Capital Resources
As of the date of this filing, we expect to maintain sufficient liquidity as we manage through the current
environment as described in the “Liquidity and Capital Resources” section below.
Our Business
Overview
We develop, market, sell and distribute energy drink beverages and concentrates for energy drink
beverages, primarily under the following brand names:
Monster Energy®
Monster Energy Ultra®
Rehab Monster®
Monster Energy® Nitro
Java Monster®
Punch Monster®
Juice Monster®
Reign Total Body Fuel®
Reign Inferno® Thermogenic Fuel
Reign Storm®
Bang Energy®
NOS®
Full Throttle®
Burn®
Mother®
Nalu®
Ultra Energy®
Play® and Power Play® (stylized)
Relentless®
BPM®
BU®
Samurai®
Live+®
Predator®
Fury®
We also develop, market, sell and distribute craft beers, FMBs and hard seltzers under a number of brands,
including Jai Alai® IPA, Florida Man® IPA, Dale’s Pale Ale®, Wild Basin® Hard Seltzers, Dallas Blonde®, Deep
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EllumTM IPA, Perrin Brewing Company® Black Ale, Hop Rising® Double IPA, Wasatch® Apricot Hefeweizen,
The BeastTM, Nasty Beast® Hard Tea and a host of other brands.
We also develop, market, sell and distribute still and sparkling waters under the Monster Tour Water®
brand name.
Our net sales of $7.49 billion for the year ended December 31, 2024 represented record annual net sales.
Net changes in foreign currency exchange rates had an unfavorable impact on net sales of approximately $247.1
million for the year ended December 31, 2024. Net sales on a foreign currency adjusted basis increased 8.4% for
the year ended December 31, 2024.
The vast majority of our net sales are derived from our Monster Energy® Drinks segment. Our Monster
Energy® Drinks segment represented 91.6% and 91.8% of our net sales for the years ended December 31, 2024
and 2023, respectively. Our Strategic Brands segment represented 5.8% and 5.3% of our net sales for the years
ended December 31, 2024 and 2023, respectively. Our Alcohol Brands segment represented 2.3% and 2.6% of our
net sales for the years ended December 31, 2024 and 2023, respectively. Our Other segment represented 0.3% of
our net sales for both years ended December 31, 2024 and 2023.
Net changes in foreign currency exchange rates had an unfavorable impact on net sales in the Monster
Energy® Drinks segment of approximately $210.0 million for the year ended December 31, 2024. Net changes in
foreign currency exchange rates had an unfavorable impact on net sales in the Strategic Brands segment of
approximately $37.1 million for the year ended December 31, 2024.
Our growth strategy includes further developing our domestic markets, expanding our international
business and growing our business into new sectors, such as the alcohol beverage sector. Net sales to customers
outside the United States amounted to $2.96 billion and $2.71 billion for the years ended December 31, 2024 and
2023, respectively. Such sales were approximately 40% and 38% of net sales for the years ended December 31,
2024 and 2023, respectively. Net changes in foreign currency exchange rates had an unfavorable impact on net sales
to customers outside of the United States of approximately $247.1 million for the year ended December 31, 2024.
Net sales to customers outside the United States, on a foreign currency adjusted basis, increased 18.5% for the year
ended December 31, 2024.
Our non-alcohol customers are primarily full service beverage bottlers/distributors, retail grocery and
specialty chains, wholesalers, club stores, mass merchandisers, convenience and gas chains, drug stores, foodservice
customers, value stores, e-commerce retailers and the military. Our alcohol customers are primarily beer distributors
who in turn sell to retailers within the alcohol distribution system. Percentages of our gross billings to our various
customer types for the years ended December 31, 2024, 2023 and 2022 are reflected below. Such information
includes sales made by us directly to the customer types concerned, which include our full service beverage
bottlers/distributors in the United States. Such full service beverage bottlers/distributors in turn sell certain of our
products to some of the same customer types listed below. We limit our description of our customer types to include
only our sales to our full service bottlers/distributors without reference to such bottlers/distributors’ sales to their
own customers.
2024
2023
2022
U.S. full service bottlers/distributors
46%
47%
48%
International full service bottlers/distributors
41%
40%
39%
Club stores and e-commerce retailers
8%
8%
9%
Retail grocery, direct convenience, specialty chains and wholesalers
2%
2%
2%
Alcohol, value stores and other
3%
3%
2%
Our non-alcohol customers include Coca-Cola Canada Bottling Limited, Coca-Cola Consolidated, Inc.,
Coca-Cola Bottling Company United, Inc., Reyes Holdings, LLC, Coca-Cola Southwest Beverages LLC, The Coca-
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Cola Bottling Company of Northern New England, Inc., Swire Pacific Holdings, Inc. (USA), Liberty Coca-Cola
Beverages, LLC, Coca-Cola Europacific Partners, Coca-Cola Hellenic, Coca-Cola FEMSA, Swire Coca-Cola
(China), COFCO Coca-Cola, Coca-Cola Beverages Africa, Coca-Cola İçecek and certain other TCCC network
bottlers, Asahi Soft Drinks, Co., Ltd., Wal-Mart, Inc. (including Sam’s Club), Costco Wholesale Corporation and
Amazon.com, Inc.
Our alcohol customers include Reyes Beverage Group, Ben E. Keith Company, J.J. Taylor Distributing,
and Admiral Beverage Corporation.
A decision by any large customer to decrease amounts purchased from us or to cease carrying our products
could have a material adverse effect on our financial condition and results of operations.
Coca-Cola Europacific Partners accounted for approximately 14%, 13% and 13% of our net sales for the
years ended December 31, 2024, 2023 and 2022, respectively.
Coca-Cola Consolidated, Inc. accounted for approximately 10%, 10% and 11% of our net sales for the years
ended December 31, 2024, 2023 and 2022, respectively.
Reyes Holdings, LLC accounted for approximately 9% of our net sales for the years ended December 31,
2024, 2023 and 2022.
We continue to incur expenditures in connection with the development and introduction of new products
and flavors.
Value Drivers of our Business
We believe that the key value drivers of our business include the following:
International Growth – The introduction, development and sustained profitability of our brands
internationally remains a key value driver for our corporate growth. One or more of our products are
distributed in approximately 159 countries and territories worldwide.
Profitable Growth – We believe “functional” value-added beverage brands supported by marketing and
innovation and targeted to a diverse consumer base, drive profitable growth. We are focused on
increasing the profit margins for our Monster Energy® Drinks segment, our Strategic Brands segment
and our Alcohol Brands segment, and believe that tailored branding, packaging, pricing and distribution
channel strategies help achieve profitable growth. We are implementing these strategies with a view to
continuing profitable growth.
Cost Management – The principal focus of cost management will continue to be on mitigating increases
and/or reducing input procurement and production costs on a per-case basis, including raw material
costs and co-packing fees, as well as reducing freight costs by securing additional co-packing facilities
strategically localized. Another key area of focus is to decrease promotional allowances, selling and
general and administrative costs, including sponsorships, sampling, promotional and marketing
expenses, as a percentage of net sales.
Efficient Capital Structure – Our capital structure is designed to optimize our working capital in order
to finance expansion, both domestically and internationally. We believe that with our strong capital
position, our ability to raise funds, if necessary, at a relatively low effective cost of borrowings, provides
a competitive advantage. The reduction of days outstanding for accounts receivable and inventory days
on hand will remain an area of focus.
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We believe that, subject to increases in the costs of certain raw materials being contained, these value
drivers, when implemented and/or achieved in the United States and internationally, will result in: (1) improving or
maintaining our product gross profit margins; (2) reducing our expenses as a percentage of net operating revenues;
and (3) enhancing our cost of capital. The ultimate measure of success is and will be reflected in our current and
future results of operations.
Net sales, gross profit, operating income, net income and net income per share represent key measurements
of the above value drivers. These measurements will continue to be a key management focus in 2025 and beyond
(See “Part II, Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations –
Results of Operations”).
As of December 31, 2024, the Company had working capital of $2.54 billion compared to $4.43 billion as
of December 31, 2023. The decrease in working capital was primarily the result of the decrease in cash and cash
equivalents and short-term investments related to treasury stock repurchases for the year ended December 31, 2024.
For the year ended December 31, 2024, our net cash provided by operating activities was approximately $1.93
billion as compared to $1.72 billion for the year ended December 31, 2023. Principal uses of cash flows in 2024
were purchases of treasury stock and purchases of real property, property and equipment. These principal uses of
cash flows are expected to be and remain our principal recurring use of cash and working capital funds in the future
(See “Part II, Item 7 – Management’s Discussion and Analysis of Financial Condition and Results of Operations –
Liquidity and Capital Resources”).
Opportunities, Challenges and Risks
Looking forward, our management has identified certain challenges and risks for the beverage industry and
the Company, including our significant commercial relationship with TCCC and TCCC’s status as a significant
stockholder of the Company, in each case as described above under “Part I, Item 1A – Risk Factors.”
In addition, legislation has been proposed and/or adopted at the U.S., state, county and/or municipal level
and proposed and/or adopted in certain foreign jurisdictions to restrict the sale of energy and alcohol drinks
(including prohibiting the sale of energy and/or alcohol drinks at certain establishments or pursuant to certain
governmental programs), limit caffeine and/or alcohol content, require certain product labeling disclosures and/or
warnings, impose taxes, limit product sizes or impose age restrictions for the sale of energy and/or alcohol drinks.
In addition, articles critical of the caffeine content in energy drinks and their perceived benefits, or alcohol drinks
and their misuse or abuse, as well as articles indicating certain health risks of energy and alcohol drinks have been
published. The proposal and/or adoption of such legislation and the publication of such articles, or the future
proposal and/or adoption of similar legislation or publication of similar articles, may adversely affect our Company.
In addition, uncertainty and/or volatility in our domestic and/or our international economic markets could
negatively affect both the stability of our industry and our Company. Furthermore, our growth strategy includes
expanding our international business, which exposes us to risks inherent in conducting international operations,
including the risks associated with foreign currency exchange rate fluctuations.
Consumer discretionary spending also represents a challenge to the successful marketing and sale of our
products.
Increases in consumer and regulatory awareness of the health problems arising from obesity and inactive
lifestyles as well as alcohol consumption continue to represent a challenge.
We recognize that obesity and alcohol abuse and misuse are complex and serious public health problems.
Our commitment to consumers begins with our broad product line and a wide selection of diet, light and low calorie
beverages within our product lines. We continuously strive to meet changing consumer needs through beverage
innovation, choice and variety. (See “Part I, Item 1A – Risk Factors”).
52
Our historical success is attributable, in part, to our introduction of different and innovative energy
beverages which have been positively accepted by consumers. Our future success will depend, in part, upon our
continued ability to develop and introduce different and innovative beverages that meet consumer preferences,
although there can be no assurance of our ability to do so. In order to retain and expand our market share, we must
continue to develop and introduce different and innovative beverages and be competitive in the areas of price,
quality, method of distribution, brand image and intellectual property protection. The beverage industry is subject
to changing consumer preferences that may adversely affect us if we misjudge such preferences.
In addition, other key challenges and risks that could impact our Company’s future financial results include,
but are not limited to:
the risks associated with the realization of benefits from our relationship with TCCC;
profitable expansion and growth of our family of brands in the competitive market place (See “Part I,
Item 1 – Business – Competition” and “Part I, Item 1 – Business – Sales and Marketing”);
changes in consumer preferences and demand for our products;
the emergence of new subcategories within the energy and/or alcohol beverage sectors that we fail (or
are late) to successfully react to;
economic uncertainty in the United States, Europe and other countries in which we operate;
the risks associated with foreign currency exchange rate fluctuations;
maintenance of our brand image, product quality and corporate reputation;
increasing concern over various environmental, human rights and health matters, including obesity,
caffeine and/or alcohol consumption and energy and/or alcohol drinks generally, and changes in
regulation and consumer preferences in response to those concerns;
costs of establishing and promoting our brands internationally;
the risks associated with entering into new sectors in the beverage industry, in particular the alcohol
beverage sector, and making acquisitions to implement our growth strategy;
increases in costs of raw materials used by us;
restrictions on imports and sources of supply, duties or tariffs, changes in related government
regulations and disruptions in the timely import or export of our products and/or ingredients including
flavors, flavor ingredients and supplement ingredients, due to port strikes and/or port congestion, delays
due to natural disasters, pandemics, related labor issues or other importation impediments;
protection of our existing intellectual property portfolio of trademarks and copyrights and our
continuous pursuit to develop and protect new and innovative trademarks and copyrights for our
expanding product lines;
limitations on available quantities of aluminum cans, other packaging materials and ingredients;
limitations on co-packing availability and in particular, consolidation in the co-packing industry;
increases in ocean and domestic fuel and freight rates; and
the imposition of additional regulations, including regulations restricting the sale of energy or alcohol
drinks, limiting caffeine or alcohol content in beverages, requiring product labeling and/or warnings,
imposing excise taxes and/or sales taxes, and/or limiting product size and/or age restrictions.
See “Part I, Item 1A – Risk Factors” for additional information about risks and uncertainties facing our
Company.
We believe that the following opportunities exist for us:
domestic and international growth potential of our products;
53
growth potential of the energy drink and alcohol beverage categories, both domestically and
internationally;
growth potential of the affordable energy drink category;
planned and future new product and product line introductions with the objective of increasing sales
and/or contributing to higher profitability;
the introduction of new package formats designed to generate strong revenue growth;
package, pricing and channel opportunities to increase profitable growth;
effective strategic positioning to capitalize on industry growth;
broadening distribution/expansion opportunities in both domestic and international markets;
launching and/or relaunching our products and new products into new domestic and international
markets and channels;
continued focus on reducing our cost base; and
our entry into the alcohol category and development of our alcohol portfolio.
Results of Operations
This section of the Annual Report on Form 10-K generally discusses 2024 and 2023 items and year-to-year
comparisons between 2024 and 2023. A detailed discussion of 2022 items and year-to-year comparisons between
2023 and 2022 that are not included in this Annual Report on Form 10-K can be found in “Management’s Discussion
and Analysis of Financial Condition and Results of Operations” in Part II, Item 7 of the Company’s Annual Report
on Form 10-K for the fiscal year ended December 31, 2023.
54
The following table sets forth key statistics for the years ended December 31, 2024, 2023 and 2022,
respectively.
(In thousands, except per share amounts)
Percentage
Percentage
Change
Change
2024
2023
2022
24 vs. 23
23 vs. 22
Net sales1
$ 7,492,709
$ 7,140,027
$ 6,311,050
4.9 %
13.1 %
Cost of sales
3,443,831
3,345,821
3,136,483
2.9 %
6.7 %
Gross profit*1
4,048,878
3,794,206
3,174,567
6.7 %
19.5 %
Gross profit as a percentage of net sales
54.0 %
53.1 %
50.3 %
Operating expenses
2,118,584
1,840,851
1,589,846
15.1 %
15.8 %
Operating expenses as a percentage of net sales
28.3 %
25.8 %
25.2 %
Operating income1
1,930,294
1,953,355
1,584,721
(1.2)%
23.3 %
Operating income as a percentage of net sales
25.8 %
27.4 %
25.1 %
Interest and other income (expense), net
59,165
115,127
(12,757)
(48.6)%
1,002.5 %
Income before provision for income taxes1
1,989,459
2,068,482
1,571,964
(3.8)%
31.6 %
Provision for income taxes
480,411
437,494
380,340
9.8 %
15.0 %
Income taxes as a percentage of income before taxes
24.1 %
21.2 %
24.2 %
Net income1
$ 1,509,048
$ 1,630,988
$ 1,191,624
(7.5)%
36.9 %
Net income as a percentage of net sales
20.1 %
22.8 %
18.9 %
Net income per common share:
Basic
$
1.50
$
1.56
$
1.13
(3.8)%
38.0 %
Diluted
$
1.49
$
1.54
$
1.12
(3.4)%
38.0 %
Energy Drink case sales (in thousands) (in
192‑ounce case equivalents)
846,663
769,241
701,677
10.1 %
9.6 %
1Includes $39.9 million, $40.0 million and $40.0 million for the years ended December 31, 2024, 2023 and 2022, respectively,
related to the recognition of deferred revenue.
*Gross profit may not be comparable to that of other entities since some entities include all costs associated with their
distribution process in cost of sales, whereas others exclude certain costs and instead include such costs within another line
item such as operating expenses. We include out-bound freight and warehouse costs in operating expenses rather than in cost
of sales.
Net Sales
Net sales were $7.49 billion for the year ended December 31, 2024, an increase of approximately $352.7
million, or 4.9% higher than net sales of $7.14 billion for the year ended December 31, 2023. Net sales increased
primarily due to increased worldwide sales by volume of our Monster Energy® brand energy drinks as a result of
increased consumer demand as well as due to the Pricing Actions. Net changes in foreign currency exchange rates
had an unfavorable impact on net sales of approximately $247.1 million for the year ended December 31, 2024. Net
sales on a foreign currency adjusted basis increased 8.4% for the year ended December 31, 2024.
Net sales were $2.77 billion and $2.53 billion for the years ended December 31, 2024 and 2023,
respectively, in EMEA, Asia Pacific (including Oceania), Latin America and the Caribbean. Net changes in foreign
currency exchange rates had an unfavorable impact on net sales to customers in EMEA, Asia Pacific (including
Oceania), Latin America and the Caribbean of approximately $245.2 million for the year ended December 31, 2024.
55
Net sales on a foreign currency adjusted basis in EMEA, Asia Pacific (including Oceania), Latin America and the
Caribbean increased 19.2% for the year ended December 31, 2024.
Net sales for the Monster Energy® Drinks segment were $6.86 billion for the year ended December 31,
2024, an increase of approximately $309.5 million, or 4.7% higher than net sales of $6.56 billion for the year ended
December 31, 2023. Net sales for the Monster Energy® Drinks segment increased primarily due to increased
worldwide sales by volume of our Monster Energy® brand energy drinks as a result of increased consumer demand
as well as due to the Pricing Actions. Net changes in foreign currency exchange rates had an unfavorable impact on
net sales for the Monster Energy® Drinks segment of approximately $210.0 million for the year ended December
31, 2024. Net sales for the Monster Energy® Drinks segment on a foreign currency adjusted basis increased 7.9%
for the year ended December 31, 2024.
Net sales for the Strategic Brands segment were $432.2 million for the year ended December 31, 2024, an
increase of approximately $55.6 million, or 14.8% higher than net sales of $376.6 million for the year ended
December 31, 2023. Net sales for the Strategic Brands segment increased primarily due to increased worldwide
sales by volume of our Burn®, Predator®, NOS® and Fury® brand energy drinks as a result of increased consumer
demand. Net changes in foreign currency exchange rates had an unfavorable impact on net sales of approximately
$37.1 million for the Strategic Brands segment for the year ended December 31, 2024. Net sales for the Strategic
Brands segment on a foreign currency adjusted basis increased 24.6% for the year ended December 31, 2024. Net
sales of concentrates within the Strategic Brands segment tend to have more pronounced fluctuations from period
to period as compared to net sales of our finished goods within the Monster Energy® Drinks segment primarily as
a result of bottler production schedules.
Net sales for the Alcohol Brands segment were $172.3 million for the year ended December 31, 2024, a
decrease of approximately $12.5 million, or 6.8% lower than net sales of $184.9 million for the year ended
December 31, 2023. The decrease in net sales for the year ended December 31, 2024 was primarily due to decreased
sales by volume of craft beers.
Net sales for the Other segment were $23.6 million for the year ended December 31, 2024, an increase of
approximately $0.1 million, or 0.3% higher than net sales of $23.5 million for the year ended December 31, 2023.
Case sales for our energy drink products, in 192-ounce case equivalents, were 846.7 million cases for the
year ended December 31, 2024, an increase of approximately 77.4 million cases or 10.1% higher than case sales of
769.2 million cases for the year ended December 31, 2023. The overall average net sales per case for our energy
drink products (excluding net sales of Alcohol Brands and Other segments) decreased to $8.62 for the year ended
December 31, 2024, which was 4.4% lower than the average net sales per case of $9.01 for the year ended December
31, 2023. The decrease in overall average net sales per case for our energy drink products for the year ended
December 31, 2024 compared to the year ended December 31, 2023 was primarily due to higher promotional
allowances as a percentage of net sales as well as geographical/product sales mix.
Case sales for our craft beers, FMBs and hard seltzers in 192-ounce equivalents, were 12.5 million cases
for the year ended December 31, 2024, a decrease of approximately 0.7 million cases or 5.0% lower than case sales
of 13.1 million cases for the year ended December 31, 2023. Barrel sales for our craft beers, FMBs and hard seltzers
in 31 U.S. gallon equivalents, were 0.60 million barrels for the year ended December 31, 2024, a decrease of
approximately 0.03 million barrels or 5.0% lower than barrel sales of 0.64 million barrels for the year ended
December 31, 2023.
Gross Profit
Gross profit was $4.05 billion for the year ended December 31, 2024, an increase of approximately $254.7
million, or 6.7% higher than the gross profit of $3.79 billion for the year ended December 31, 2023. The increase
in gross profit was primarily the result of the increase in net sales.
56
Gross profit as a percentage of net sales increased to 54.0% for the year ended December 31, 2024 from
53.1% for the year ended December 31, 2023. The increase for the year ended December 31, 2024 was primarily
the result of the Pricing Actions, decreased freight-in costs and decreased aluminum can costs, partially offset by
production inefficiencies.
Operating Expenses
Total operating expenses were $2.12 billion for the year ended December 31, 2024, an increase of
approximately $277.7 million, or 15.1% higher than total operating expenses of $1.84 billion for the year ended
December 31, 2023.
Operating expenses for the year ended December 31, 2024 included impairment charges of $138.8 million
related to the Alcohol Brands segment (the “Alcohol Impairment Charges”). The Alcohol Impairment Charges were
primarily the result of operating and financial performance not meeting projections due in part to challenges in the
category, as well as a decrease in projected ongoing operating and financial performance. The Alcohol Impairment
Charges relate primarily to goodwill and to certain other indefinite lived intangible assets as well as property and
equipment.
Additionally, the increase in operating expenses was primarily due to increased general and administrative
expenses of $110.0 million (primarily impairment charges related to the Alcohol Brands segment), increased selling
and marketing expenses of $80.5 million (primarily sponsorships and endorsements), increased payroll expenses of
$68.7 million and increased distribution expenses (including storage and warehouse) of $18.5 million.
Operating expenses as a percentage of net sales for the years ended December 31, 2024 and 2023 were
28.3% and 25.8%, respectively.
Operating Income
Operating income was $1.93 billion for the year ended December 31, 2024, a decrease of approximately
$23.1 million, or 1.2% lower than operating income of $1.95 billion for the year ended December 31, 2023.
Operating income as a percentage of net sales decreased to 25.8% for the year ended December 31, 2024 from
27.4% for the year ended December 31, 2023. Operating income for the year ended December 31, 2024 decreased
primarily due to the Alcohol Impairment Charges partially offset by an increase in gross profit.
Operating income was $536.3 million and $409.3 million for the years ended December 31, 2024 and 2023,
respectively, for our operations in EMEA, Asia Pacific (including Oceania), Latin America and the Caribbean.
Operating income for the Monster Energy® Drinks segment, exclusive of corporate and unallocated
expenses, was $2.46 billion for the year ended December 31, 2024, an increase of approximately $123.7 million, or
5.3% higher than operating income of $2.34 billion for the year ended December 31, 2023. The increase in operating
income for the Monster Energy® Drinks segment was primarily the result of a $233.4 million increase in gross
profit.
Operating income for the Strategic Brands segment, exclusive of corporate and unallocated expenses, was
$233.8 million for the year ended December 31, 2024, an increase of approximately $26.6 million, or 12.8% higher
than operating income of $207.1 million for the year ended December 31, 2023. The increase in operating income
for the Strategic Brands segment was primarily the result of a $35.5 million increase in gross profit.
Operating loss for the Alcohol Brands segment, exclusive of corporate and unallocated expenses, was
$200.3 million for the year ended December 31, 2024, an increase of approximately $119.2 million, or 146.9%
higher than operating loss of $81.1 million for the year ended December 31, 2023. The increase in the operating
loss for the Alcohol Brands segment for the year ended December 31, 2024 was primarily the result of the Alcohol
Impairment Charges.
57
Operating income for the Other segment, exclusive of corporate and unallocated expenses, was $4.6 million
for the year ended December 31, 2024, an increase of approximately $1.1 million, or 30.4% higher than operating
income of $3.6 million for the year ended December 31, 2023. The increase in operating income for the year ended
December 31, 2024 was primarily the result of the increase in gross profit.
Interest and Other Income (Expense), net
Interest and other income (expense), net, was $59.2 million for the year ended December 31, 2024, as
compared to interest and other income (expense), net, of $115.1 million for the year ended December 31, 2023.
Foreign currency transaction gains (losses) were ($26.4) million and ($60.2) million for the years ended December
31, 2024 and 2023, respectively. Interest income was $115.0 million and $130.0 million for the years ended
December 31, 2024 and 2023, respectively. The decrease in interest income for the year ended December 31, 2024
was primarily related to lower short- and long-term investment balances as a result of treasury stock repurchases
made during the year ended December 31, 2024. Interest expense was $27.9 million and $0.4 million for the years
ended December 31, 2024 and 2023, respectively. Interest and other income (expense), net included a gain on
transaction of $45.4 million related to the acquisition of Bang Energy (“Bang Transaction Gain”) for the year ended
December 31, 2023.
Provision for Income Taxes
Provision for income taxes was $480.4 million for the year ended December 31, 2024, an increase of $42.9
million, or 9.8% higher than the provision for income taxes of $437.5 million for the year ended December 31,
2023. The effective combined federal, state and foreign tax rate was 24.1% and 21.2% for the years ended December
31, 2024 and 2023, respectively. The increase in the effective tax rate was primarily attributable to a decrease in the
stock-based compensation deduction for the year ended December 31, 2024.
Net Income
Net income was $1.51 billion for the year ended December 31, 2024, a decrease of $121.9 million, or 7.5%
lower than net income of $1.63 billion for the year ended December 31, 2023. The decrease in net income for the
year ended December 31, 2024 was primarily due to the Alcohol Impairment Charges.
Key Business Metrics
We use certain key metrics and financial measures not prepared in accordance with United States Generally
Accepted Accounting Principles (“GAAP”) to evaluate and manage our business. For a further discussion of how
we use key metrics and certain non-GAAP financial measures, see “Non-GAAP Financial Measures and Other Key
Metrics” below.
Non-GAAP Financial Measures and Other Key Metrics
Gross Billings**
Gross billings were $8.74 billion for the year ended December 31, 2024, an increase of approximately
$506.0 million, or 6.1% higher than gross billings of $8.23 billion for the year ended December 31, 2023. Net
changes in foreign currency exchange rates had an unfavorable impact on gross billings of approximately $246.9
million for the year ended December 31, 2024. Gross billings on a foreign currency adjusted basis increased 9.1%
for the year ended December 31, 2024.
Gross billings for the Monster Energy® Drinks segment were $8.04 billion for the year ended December
31, 2024, an increase of approximately $452.1 million, or 6.0% higher than gross billings of $7.59 billion for the
year ended December 31, 2023. Gross billings for the Monster Energy® Drinks segment increased primarily due
to increased worldwide sales by volume of our Monster Energy® brand energy drinks as a result of increased
consumer demand as well as due to the Pricing Actions. Net changes in foreign currency exchange rates had an
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unfavorable impact on gross billings for the Monster Energy® Drinks segment of approximately $209.7 million for
the year ended December 31, 2024. Gross billings for the Monster Energy® Drinks segment on a foreign currency
adjusted basis increased 8.7% for the year ended December 31, 2024.
Gross billings for the Strategic Brands segment were $490.8 million for the year ended December 31, 2024,
an increase of $65.5 million, or 15.4% higher than gross billings of $425.3 million for the year ended December 31,
2023. Gross billings for the Strategic Brands segment increased primarily due to increased sales by volume of our
Burn®, Predator®, NOS® and Fury® brand energy drinks. Net changes in foreign currency exchange rates had an
unfavorable impact on gross billings in the Strategic Brands segment of approximately $37.2 million for the year
ended December 31, 2024. Gross billings for the Strategic Brands segment on a foreign currency adjusted basis
increased 24.2% for the year ended December 31, 2024.
Gross billings for the Alcohol Brands segment were $176.8 million for the year ended December 31, 2024,
a decrease of $11.8 million, or 6.3% lower than gross billings of $188.6 million for the year ended December 31,
2023. The decrease in gross billings for the year ended December 31, 2024 was primarily due to decreased sales by
volume of craft beers.
Gross billings for the Other segment were $23.7 million for the year ended December 31, 2024, an increase
of $0.2 million, or 0.7% higher than gross billings of $23.5 million for the year ended December 31, 2023.
Promotional allowances, commissions and other expenses, as described in the footnote below, were $1.28
billion for the year ended December 31, 2024, an increase of $153.2 million, or 13.6% higher than promotional
allowances, commissions and other expenses of $1.13 billion for the year ended December 31, 2023. Promotional
allowances as a percentage of gross billings were 14.7% and 13.7% for the years ended December 31, 2024 and
2023, respectively.
**Gross billings represent amounts invoiced to customers net of cash discounts, returns and excise taxes. Gross billings are
used internally by management as an indicator of and to monitor operating performance, including sales performance of
particular products, salesperson performance, product growth or declines and is useful to investors in evaluating overall
Company performance. The use of gross billings allows evaluation of sales performance before the effect of any promotional
items, which can mask certain performance issues. We therefore believe that the presentation of gross billings provides a useful
measure of our operating performance. The use of gross billings is not a measure that is recognized under GAAP and should
not be considered as an alternative to net sales, which is determined in accordance with GAAP, and should not be used alone
as an indicator of operating performance in place of net sales. Additionally, gross billings may not be comparable to similarly
titled measures used by other companies, as gross billings has been defined by our internal reporting practices. In addition,
gross billings may not be realized in the form of cash receipts as promotional payments and allowances may be deducted from
payments received from certain customers.
59
The following table reconciles the non-GAAP financial measure of gross billings with the most directly
comparable GAAP financial measure of net sales:
Percentage
Percentage
(In thousands)
Change
Change
2024
2023
2022
24 vs. 23
23 vs. 22
Gross Billings
$ 8,735,661
$ 8,229,709
$7,261,639
6.1 %
13.3 %
Deferred Revenue
39,935
39,955
39,969
(0.1)%
(0.0)%
Less: Promotional allowances,
commissions and other expenses***
(1,282,887)
(1,129,637)
(990,558)
13.6 %
14.0 %
Net Sales
$ 7,492,709
$ 7,140,027
$
6,311,050
4.9 %
13.1 %
***Although the expenditures described in this line item are determined in accordance with GAAP and meet GAAP
requirements, the presentation thereof does not conform to GAAP presentation requirements. Additionally, our definition of
promotional and other allowances may not be comparable to similar items presented by other companies. Promotional and
other allowances for our energy drink products primarily include consideration given to our non-alcohol bottlers/distributors
or retail customers including, but not limited to the following: (i) discounts granted off list prices to support price promotions
to end-consumers by retailers; (ii) reimbursements given to our bottlers/distributors for agreed portions of their promotional
spend with retailers, including slotting, shelf space allowances and other fees for both new and existing products; (iii) our
agreed share of fees given to bottlers/distributors and/or directly to retailers for advertising, in-store marketing and
promotional activities; (iv) our agreed share of slotting, shelf space allowances and other fees given directly to retailers, club
stores and/or wholesalers; (v) incentives given to our bottlers/distributors and/or retailers for achieving or exceeding certain
predetermined sales goals; (vi) discounted or free products; (vii) contractual fees given to our bottlers/distributors related to
sales made by us direct to certain customers that fall within the bottlers’/distributors’ sales territories; and (viii) certain
commissions paid based on sales to our bottlers/distributors. The presentation of promotional and other allowances facilitates
an evaluation of their impact on the determination of net sales and the spending levels incurred or correlated with such sales.
Promotional and other allowances for our energy drink products constitute a material portion of our marketing activities. Our
promotional allowance programs for our energy drink products with our numerous bottlers/distributors and/or retailers are
executed through separate agreements in the ordinary course of business. These agreements generally provide for one or more
of the arrangements described above and are of varying durations, ranging from one week to one year. The primary drivers of
our promotional and other allowance activities for our energy drink products for the years ended December 31, 2024 and 2023
were (i) to increase sales volume and trial, (ii) to address market conditions, and (iii) to secure shelf and display space at
retail. Promotional and other allowances for our Alcohol Brands segment primarily include price promotions where permitted.
Sales
The table set forth below discloses selected quarterly data regarding sales for the past three years. Data
from any one or more quarters is not necessarily indicative of annual results or continuing trends.
Sales of our energy drinks are expressed in unit case volume. A “unit case” means a unit of measurement
equal to 192 U.S. fluid ounces of finished beverage (24 eight-ounce servings). Unit case volume means the number
of unit cases (or unit case equivalents) of finished products or concentrates, as if converted into finished products,
sold by us.
Our quarterly results of operations reflect seasonal trends that are primarily the result of increased demand
in the warmer months of the year. Beverage sales tend to be lower during the first and fourth quarters of each
calendar year. However, our experience with our energy drink products suggests they are less seasonal than the
seasonality expected from traditional beverages. In addition, our continued growth internationally may further
reduce the impact of seasonality on our business. Quarterly fluctuations may also be affected by other factors
including the introduction of new products, the opening of new markets where temperature fluctuations are more
pronounced, the addition of new bottlers/distributors, changes in the sales mix of our products and changes in and/or
increased advertising and promotional expenses. (See “Part I, Item 1 – Business – Seasonality”).
60
2024
2023
2022
Net Sales (in Thousands)
Quarter 1
$ 1,899,098
$ 1,698,930
$ 1,518,574
Quarter 2
1,900,597
1,854,961
1,655,260
Quarter 3
1,880,973
1,856,028
1,624,286
Quarter 4
1,812,041
1,730,108
1,512,930
Total
$ 7,492,709
$ 7,140,027
$ 6,311,050
Less: Alcohol Brands and Other segment net sales (in Thousands)
Quarter 1
$
(61,603)
$
(50,904)
$
(21,134)
Quarter 2
(48,567)
(68,384)
(38,428)
Quarter 3
(45,714)
(49,024)
(33,265)
Quarter 4
(39,995)
(40,037)
(31,522)
Total
$
(195,879)
$
(208,349)
$
(124,349)
Adjusted Net Sales (in Thousands)¹
Quarter 1
$ 1,837,495
$ 1,648,026
$ 1,497,440
Quarter 2
1,852,030
1,786,577
1,616,832
Quarter 3
1,835,259
1,807,004
1,591,021
Quarter 4
1,772,046
1,690,071
1,481,408
Total
$ 7,296,830
$ 6,931,678
$ 6,186,701
Energy Drink Case Volume / Sales (in Thousands)
Quarter 1
211,430
182,444
168,793
Quarter 2
212,194
198,406
184,197
Quarter 3
219,409
203,088
182,460
Quarter 4
203,630
185,303
166,227
Total
846,663
769,241
701,677
Energy Drink Adjusted Average Net Sales Per Case
Quarter 1
$
8.69
$
9.03
$
8.87
Quarter 2
8.73
9.00
8.78
Quarter 3
8.36
8.90
8.72
Quarter 4
8.70
9.12
8.91
Total
$
8.62
$
9.01
$
8.82
1Excludes Alcohol Brands segment and Other segment net sales.
The following represents energy drink case sales by segment for the years ended December 31:
(In thousands, except average net sales per case)
2024
2023
2022
Net sales
$ 7,492,709
$ 7,140,027
$ 6,311,050
Less: Alcohol Brands segment sales
(172,313)
(184,855)
(101,405)
Less: Other segment sales
(23,566)
(23,494)
(22,944)
Adjusted net sales1
$ 7,296,830
$ 6,931,678
$ 6,186,701
Case sales by segment:1
Monster Energy® Drinks
671,015
632,950
581,937
Strategic Brands
175,648
136,291
119,740
Total case sales
846,663
769,241
701,677
Average net sales per case - Energy Drinks
$
8.62
$
9.01
$
8.82
1Excludes Alcohol Brands segment and Other segment net sales.
61
Net changes in foreign currency exchange rates had an unfavorable impact on both net sales and the overall
average net sales per case for the year ended December 31, 2024.
The following represents case sales for our craft beers, FMBs and hard seltzers, in 192-ounce equivalents,
for the years ended December 31:
(In thousands, except average net sales per case)
2024
2023
20221
Alcohol Brands segment net sales
$ 172,313
$ 184,855
$ 101,405
Case sales
12,477
13,131
6,525
Average net sales per case - Alcohol Brands
$
13.81
$
14.08
$
15.54
1For the year ended December 31, 2022, effectively from February 17, 2022 to December 31, 2022.
Inflation
Inflation had an impact on our results of operations for the year ended December 31, 2024, primarily due
to domestic inflation as well as inflation related local currency price increases in certain international markets.
Inflation did not have a significant impact on our results of operations for the year ended December 31, 2023.
Inflation had a negative impact on our results of operations, leading to increased cost of sales and operating expenses
for the year ended December 31, 2022. To mitigate the impact of inflation, we implemented the Pricing Actions.
Liquidity and Capital Resources
Cash and cash equivalents. As of December 31, 2024, we had $1.53 billion in cash and cash equivalents.
Of our $1.53 billion of cash and cash equivalents held at December 31, 2024, $1.07 billion was held by our foreign
subsidiaries.
Long-term debt. In May 2024, the Company entered into a credit agreement with JPMorgan Chase Bank,
N.A., as administrative agent, and certain other lenders, which provides for senior unsecured credit facilities in an
aggregate principal amount of $1.50 billion (collectively, the “Credit Facilities”). The Credit Facilities consist of a
$750.0 million term loan (the “Term Loan”) and up to $750.0 million in multicurrency revolving loan commitments
(the “Revolving Credit Facility”). The Term Loan matures May 2027, and the Revolving Credit Facility matures
May 2029. Borrowings under the Credit Facilities may be repaid at any time during the term of the Credit Facilities
and, in the case of the Revolving Credit Facility, may be reborrowed prior to the maturity date. As of December 31,
2024, borrowings of $375.0 million remained outstanding on the Term Loan. As of February 27, 2025, borrowings
of $225.0 million remained outstanding on the Term Loan. As of December 31, 2024, the Revolving Credit Facility
had remaining availability of $750.0 million.
We believe that cash available from operations, including our cash resources and access to credit, will be
sufficient for our working capital needs, including purchase commitments for raw materials and inventory, increases
in accounts receivable, payments of tax liabilities, expansion and development requirements, purchases of capital
assets, purchases of equipment, purchases of real property and purchases of shares of our common stock, through
at least the next 12 months. Based on our current plans, capital expenditures (exclusive of common stock
repurchases) are likely to be less than $500.0 million through December 31, 2025. However, future business
opportunities may cause a change in this estimate.
Purchases of inventories, increases in accounts receivable and other assets, acquisition of property and
equipment (including real property, personal property, plant and manufacturing equipment, and coolers), leasehold
improvements, advances for or the purchase of equipment for our bottlers, acquisition and maintenance of
trademarks, payments of accounts payable, income taxes payable and purchases of our common stock are expected
to remain our principal recurring use of cash.
62
The following summarizes our cash flows for the years ended December 31, 2024, 2023 and 2022 (in
thousands):
Net cash provided by (used in):
2024
2023
2022
Operating activities
$ 1,928,533
$ 1,717,753
$ 887,699
Investing activities
$
733,727
$ (193,395)
$ (161,367)
Financing activities
$ (3,329,029)
$ (542,599)
$ (706,938)
Cash flows provided by operating activities. Cash provided by operating activities was $1.93 billion for the
year ended December 31, 2024, as compared with cash provided by operating activities of $1.72 billion for the year
ended December 31, 2023.
For the year ended December 31, 2024, cash provided by operating activities was primarily attributable to
net income earned of $1.51 billion and adjustments for certain non-cash expenses, consisting of $127.1 million
impairment of goodwill and other intangibles, $91.0 million of stock-based compensation, $80.4 million of
depreciation and amortization, $13.5 million of non-cash lease expense and $8.2 million impairment of property
and equipment. For the year ended December 31, 2024, cash provided by operating activities also increased due to
a $211.5 million decrease in inventories, an $18.4 million increase in accrued liabilities, a $13.4 million increase in
other liabilities, a $9.7 million increase in accrued promotional allowances, a $9.4 million increase in income taxes
payable, a $9.0 million decrease in prepaid expenses and other assets, a $5.9 million increase in accrued
compensation and a $3.1 million decrease in prepaid income taxes. For the year ended December 31, 2024, cash
used in operating activities was primarily attributable to a $93.9 million increase in accounts receivable, a $61.5
million decrease in accounts payable and a $17.4 million decrease in deferred revenue.
For the year ended December 31, 2023, cash provided by operating activities was primarily attributable to
net income earned of $1.63 billion and adjustments for certain non-cash expenses, consisting of $68.9 million of
depreciation and amortization, $68.8 million of stock-based compensation, $38.7 million loss on impairment of
intangibles, $9.0 million of non-cash lease expense and $4.3 million loss on impairment of property and equipment,
partially offset by the $45.4 million Bang Transaction Gain. For the year ended December 31, 2023, cash provided
by operating activities also increased due to a $112.8 million increase in accounts payable, a $23.0 million increase
in other liabilities, a $13.4 million increase in accrued compensation, an $8.4 million increase in accrued
promotional allowances, a $7.9 million decrease in inventories and a $2.0 million decrease in deferred income taxes.
For the year ended December 31, 2023, cash used in operating activities was primarily attributable to a $163.2
million increase in accounts receivable, a $24.5 million decrease in deferred revenue, an $18.8 million increase in
prepaid income taxes, a $10.4 million decrease in accrued liabilities and a $10.2 million increase in prepaid expenses
and other assets.
Cash flows provided by (used in) investing activities. Net cash provided by investing activities was $733.7
million for the year ended December 31, 2024, as compared to cash used in investing activities of $193.4 million
for the year ended December 31, 2023.
For both the years ended December 31, 2024 and 2023, cash provided by investing activities was primarily
attributable to sales of available-for-sale investments. For both the years ended December 31, 2024 and 2023, cash
used in investing activities was primarily attributable to purchases of available-for-sale investments. For the year
ended December 31, 2023, cash used in investing activities included $363.4 million related to the acquisition of
Bang Energy. To a lesser extent, for both the years ended December 31, 2024 and 2023, cash used in investing
activities also included the acquisition of real property, fixed assets consisting of vans and promotional vehicles,
coolers and other equipment to support our marketing and promotional activities, production equipment, furniture
and fixtures, office and computer equipment, computer software, equipment used for sales and administrative
activities, certain leasehold improvements, improvements to real property as well as the acquisition, defense and
maintenance of trademarks. We expect to continue to use a portion of our cash in excess of our requirements for
operations to purchase short-term and long-term investments, leasehold improvements, the acquisition of capital
63
equipment (specifically, vans, trucks and promotional vehicles, coolers, other promotional equipment, merchandise
displays, warehousing racks as well as items of production equipment required to produce certain of our existing
and/or new products), to develop our brand in international markets and for other corporate purposes. From time to
time, we may also use cash to purchase additional real property related to our beverage business and/or acquire
compatible businesses.
Cash flows used in financing activities. Cash used in financing activities was $3.33 billion for the year
ended December 31, 2024 as compared to cash used in financing activities of $542.6 million for the year ended
December 31, 2023. The cash flows used in financing activities for both the years ended December 31, 2024 and
2023 was primarily the result of the repurchases of our common stock. In addition, the cash flows used in financing
activities for the year ended December 31, 2024, were attributable to repayments on the Credit Facilities. The cash
provided by financing activities for the year ended December 31, 2024 was primarily attributable to borrowings
under the Credit Facilities and, to a lesser extent, the issuance of our common stock under our stock-based
compensation plans. The cash flows provided by financing activities for the year ended December 31, 2023 was
primarily attributable to the issuance of our common stock under our stock-based compensation plans.
The following represents a summary of the Company’s contractual commitments and related scheduled
maturities as of December 31, 2024:
Payments due by period (in thousands)
Less than
1‑3
3‑5
More than
Obligations
Total
1 year
years
years
5 years
Contractual Obligations1
$
474,811
$ 258,010
$ 138,727
$
77,979
$
95
Finance Leases
4,355
4,313
25
17
—
Operating Leases
64,374
14,868
22,091
15,564
11,851
Credit Facilities
375,000
—
—
375,000
—
Purchase Commitments2
415,887
399,936
15,951
—
—
$ 1,334,427
$ 677,127
$ 176,794
$ 468,560
$
11,946
1Contractual obligations include our obligations related to sponsorships and other commitments.
2Purchase commitments include obligations made by us and our subsidiaries to various suppliers for raw materials used in the
production of our products. These obligations vary in terms but are generally satisfied within one year.
In addition, approximately $2.6 million of unrecognized tax benefits have been recorded as liabilities as of
December 31, 2024. It is expected that the amount of unrecognized tax benefits will not significantly change within
the next 12 months. As of December 31, 2024, we had $0.7 million of accrued interest and penalties related to
unrecognized tax benefits.
Accounting Policies and Pronouncements
Critical Accounting Policies and Estimates
Our consolidated financial statements are prepared in accordance with GAAP. GAAP requires us to make
estimates and assumptions that affect the reported amounts in our consolidated financial statements. Critical
accounting estimates are those that management believes are the most important to the portrayal of our financial
condition and results and require the most difficult, subjective or complex judgments, often as a result of the need
to make estimates about the effect of matters that are inherently uncertain and that have had, or are reasonably likely
to have, a material impact on our financial condition or results of operations. Judgments and uncertainties may
result in materially different amounts being reported under different conditions or using different assumptions. See
“Part II, Item 8 – Financial Statements and Supplementary Data – Note 1 – Organization and Summary of
Significant Accounting Policies” for a summary of our significant accounting policies.
64
The following summarizes our most significant critical accounting estimates:
Goodwill – The Company records goodwill when the consideration paid for an acquisition exceeds the fair
value of net tangible and intangible assets acquired, including related tax effects. Goodwill is not amortized; instead,
goodwill is tested for impairment on an annual basis, or more frequently if the Company believes indicators of
impairment exist. The Company first assesses qualitative factors to determine whether it is more-likely-than-not
that the fair value of a reporting unit is less than its carrying value. If the Company reasonably determines that it is
more-likely-than-not that the fair value is less than the carrying value, the Company performs its annual, or interim,
goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount. Application of
the goodwill impairment test requires significant judgment, including the identification of reporting units,
assignment of assets and liabilities to reporting units, assignment of goodwill to reporting units, and determination
of the fair value of each reporting unit. The fair value of each reporting unit is estimated through the use of a
discounted cash flow methodology. This analysis requires significant assumptions, including discount rate,
projected future revenues, projected future operating margins and terminal growth rates. The estimates used to
calculate the fair value of a reporting unit change from year to year based on operating results, market conditions
and other factors. Changes in these estimates and assumptions could materially affect the determination of fair value
and goodwill impairment for each reporting unit. The Company will recognize an impairment for the amount by
which the carrying amount exceeds a reporting unit’s fair value. For the year ended December 31, 2024, goodwill
impairment charges of $86.3 million were recorded related to the Alcohol Brands reporting unit. Subsequent to the
impairment charges recorded, there is no remaining goodwill for the Alcohol Brands reporting unit. As of December
31, 2024, the accumulated goodwill impairment balance was $86.3 million related entirely to the Alcohol Brands
reporting unit. For the years ended December 31, 2023 and 2022, there were no goodwill impairments recorded and
there were no accumulated impairment balances.
Other Intangibles – In accordance with FASB ASC 350, intangible assets with indefinite lives are not
amortized but instead are measured for impairment at least annually, or when events indicate that an impairment
exists. Recoverability of indefinite-lived intangible assets is determined on a relief from royalty methodology,
which is based on the implied royalty paid, at an appropriate discount rate, to license the use of an asset rather than
owning the asset. The present value of the after-tax cost savings (i.e. royalty relief) indicates the estimated fair value
of the asset. Any excess of the carrying value over the estimated fair value is recognized as an impairment loss
equal to that excess. This analysis requires significant assumptions, including discount rate, projected future
revenues and terminal growth rates. A significant change in any or a combination of the assumptions used to
estimate fair value of our indefinite-lived intangible assets could have a negative impact on the estimated fair values.
The Company amortizes its trademarks with finite useful lives over their respective useful lives. For the years ended
December 31, 2024 and 2023, impairment charges of $40.8 million and $38.7 million were recorded to intangibles
primarily related to trademarks in our Alcohol Brands segment. For the year ended December 31, 2022, an
impairment charge of $2.2 million was recorded to intangibles.
Revenue Recognition – Promotional and other allowances (variable consideration) recorded as a reduction
to net sales for our energy drink products primarily include consideration given to the Company’s non-alcohol
bottlers/distributors or retail customers including, but not limited to the following:
discounts granted off list prices to support price promotions to end-consumers by retailers;
reimbursements given to the Company’s bottlers/distributors for agreed portions of their
promotional spend with retailers, including slotting, shelf space allowances and other fees for both
new and existing products;
the Company’s agreed share of fees given to bottlers/distributors and/or directly to retailers for
advertising, in-store marketing and promotional activities;
the Company’s agreed share of slotting, shelf space allowances and other fees given directly to
retailers;
65
incentives given to the Company’s bottlers/distributors and/or retailers for achieving or exceeding
certain predetermined sales goals;
discounted or free products;
contractual fees given to the Company’s bottlers/distributors related to sales made directly by the
Company to certain customers that fall within the bottlers’/distributors’ sales territories; and
commissions paid to TCCC based on our sales to certain wholly-owned subsidiaries of TCCC
and/or to certain companies accounted for under the equity method by TCCC.
The Company’s promotional allowance programs for its energy drink products with its bottlers/distributors
and/or retailers are executed through separate agreements in the ordinary course of business. These agreements
generally provide for one or more of the arrangements described above and are of varying durations, ranging from
one week to one year. The Company’s promotional and other allowances for its energy drink products are calculated
based on various programs with bottlers/distributors and retail customers, and accruals are established during the
year for its anticipated liabilities. These accruals are based on agreed upon terms as well as the Company’s historical
experience with similar programs and require management’s judgment with respect to estimating consumer
participation and/or distributor and retail customer performance levels. Differences between such estimated
expenses and actual expenses for promotional and other allowance costs have historically been insignificant and
are recognized in earnings in the period such differences are determined.
Promotional and other allowances for the Alcohol Brands segment primarily include price promotions
where permitted.
Recent Accounting Pronouncements
See “Part II, Item 8 – Financial Statements and Supplementary Data – Note 1 – Organization and Summary
of Significant Accounting Policies – Recent Accounting Pronouncements” for a full description of recent
accounting pronouncements including the respective expected dates of adoption and expected effects on the
Company’s consolidated financial position, results of operations or liquidity.
Forward-Looking Statements
Certain statements made in this report may constitute forward-looking statements (within the meaning of
Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934,
as amended (the “Exchange Act”)) regarding the expectations of management with respect to revenues, profitability,
adequacy of funds from operations and our existing credit facility, among other things. All statements containing a
projection of revenues, income (loss), earnings (loss) per share, capital expenditures, dividends, capital structure or
other financial items, a statement of management’s plans and objectives for future operations, or a statement of
future economic performance contained in management’s discussion and analysis of financial condition and results
of operations, including statements related to new products, volume growth and statements encompassing general
optimism about future operating results and non-historical information, are forward-looking statements within the
meaning of the Exchange Act. Without limiting the foregoing, the words “believes,” “thinks,” “anticipates,”
“plans,” “expects,” “estimates” and similar expressions are intended to identify forward-looking statements.
Management cautions that these statements are qualified by their terms and/or important factors, many of
which are outside our control and involve a number of risks, uncertainties and other factors, that could cause actual
results and events to differ materially from the statements made including, but not limited to, the following:
Lack of anticipated demand for our products in domestic and/or international markets;
Our ability to sustain the current level of sales of and/or achieve growth for our Monster Energy®, Reign Total
Body Fuel®, Reign Storm®, Bang Energy® and NOS® brand energy drinks and/or our other products,
including our Strategic Brands and Alcohol Brands;
66
Decreased demand for our products resulting from changes in consumer preferences, including, but not limited
to: changes in demand for different packages, sizes and configurations; changes due to perceived health
concerns such as obesity, ingredients in our products or packaging, and alcohol abuse; changes due to product
safety concerns; and/or changes due to decreased consumer discretionary spending power;
The impact on our business of competitive products and pricing pressures and our ability to increase or maintain
our market share as a result of actions by competitors, including unsubstantiated and/or misleading claims, false
advertising claims and tortious interference, as well as competitors selling misbranded products;
Our ability to recognize the anticipated benefits of the acquisition of the Bang Energy® business;
Our ability to rationalize brands acquired from Monster Brewing Company;
Our ability to achieve profitability within our Alcohol Brands segment;
Our ability to absorb, mitigate or pass on cost increases to our bottlers/distributors and/or customers and/or
consumers;
The impact of rising costs, interest rates, and inflation on the discretionary income of our consumers;
Changes in U.S. trade policies as a result of any legislation proposed by the recently inaugurated U.S.
presidential administration or U.S. Congress, which include tariffs on aluminum;
The impact of military conflicts, including supply chain disruptions, volatility in commodity and energy prices,
increased economic uncertainty and escalating geopolitical tensions;
Fluctuations in growth and/or growth rates (positive or negative) of the domestic and international energy drink
categories generally, including in the convenience and gas channel (which is our largest channel) and the impact
on demand for our products resulting from deteriorating economic conditions and/or financial uncertainties,
including a slowdown in consumer spending generally or reduced demand for consumer goods;
The impact of temporary or permanent facility closures, production slowdowns and disruptions in operations
experienced by our manufacturing facilities, our suppliers, bottlers/distributors, co-packers, and/or breweries,
including any material disruptions on the production and distribution of our products;
Disruption to our and/or our co-packers’ manufacturing facilities and operations due to severe weather, natural
disasters, climate change, labor-related issues, production difficulties, capacity limitations, cybersecurity
incidents or other causes, which could impair our ability to produce or deliver finished products, resulting in a
negative impact on our operating results;
Our ability to modify our manufacturing facilities to comply with safety, health, environmental, and other
regulations;
The consolidation of co-packers leading us to increasingly rely on fewer co-packing groups, certain of which
account for a large percentage of our co-packing capacity for our Monster Energy® drinks;
The impact of logistical issues and delays, including shortages of shipping containers and port of entry
congestion;
We have extensive commercial arrangements with TCCC and, as a result, our future performance is
substantially dependent on the success of our relationship with TCCC;
The consequence of TCCC’s bottlers/distributors distributing Coca-Cola brand energy drinks, possible
reductions in the number of our SKUs carried by such bottlers/distributors and/or such bottlers/distributors
imposing limitations on distributing new product SKUs;
The effect of TCCC being one of our significant stockholders and the potential divergence of TCCC’s interests
from those of our other stockholders;
Our ability to maintain relationships with TCCC system bottlers/distributors and manage their ongoing
commitment to focus on our non-alcohol products;
Disruptions in distribution channels and/or declines in sales due to the termination and/or insolvency of existing
and/or new domestic and/or international bottlers/distributors;
Fluctuations in our inventory levels or those of our bottlers/distributors, planned or otherwise, and the resultant
impact on our revenues;
Unfavorable regulations, including taxation, age restrictions imposed on the sale, purchase, or consumption of
our products, marketing restrictions, product registration requirements, tariffs, trade restrictions, container size
limitations and/or ingredient restrictions;
67
The effect of inquiries from, and/or actions by, state attorneys general, the Federal Trade Commission (the
“FTC”), the FDA, the Bureau of Alcohol, Tobacco, Firearms and Explosives (the “ATF”), municipalities, city
attorneys, other government agencies, quasi-government agencies, government officials (including members of
the U.S. Congress) and/or analogous central and local agencies and other authorities in the foreign countries in
which our products are manufactured and/or distributed into the advertising, marketing, promotion, ingredients,
sale and/or consumption of our products, including voluntary and/or required changes to our business practices;
Our ability to comply with laws, regulations and evolving industry standards regarding consumer privacy and
data use and security, including, but not limited to, with respect to the General Data Protection Regulation and
the California Consumer Privacy Act of 2018;
Our ability to achieve profitability and/or repatriate cash from certain of our operations outside the United States;
Our ability to manage legal and regulatory requirements in foreign jurisdictions, potential difficulties in staffing
and managing foreign operations and potentially higher incidence of fraud or corruption and credit risk of
foreign customers and/or bottlers/distributors;
Our ability to produce our products in international markets in which they are sold, thereby reducing freight
costs and/or product damages;
Our ability to effectively manage our inventories and/or our accounts receivables;
Our foreign currency exchange rate risk with respect to our sales, expenses, profits, assets and liabilities
denominated in currencies other than the U.S. dollar, which will continue to increase as foreign sales increase;
Changes in accounting standards may affect our reported profitability;
Implications of the Organization for Economic Cooperation and Development’s base erosion and profit shifting
project;
Any proceedings that may be brought against us by the SEC, the FDA, the FTC, the ATF or other governmental
or quasi-governmental agencies or bodies;
The outcome and/or possibility of future shareholder derivative actions or shareholder securities litigation that
may be filed against us and/or against certain of our officers and directors, and the possibility of other private
shareholder litigation;
The outcome of product liability or consumer fraud litigation and/or class action litigation (or its analog in
foreign jurisdictions) regarding the safety of our products and/or the ingredients in our products and/or claims
made in connection with our products and/or alleging false advertising, marketing and/or promotion, and the
possibility of future product liability and/or class action lawsuits;
Exposure to significant liabilities due to litigation, legal or regulatory proceedings, including litigation directed
at the energy and alcohol beverage industries generally or at the Company in particular;
Intellectual property injunctions;
Unfavorable resolution of possible tax matters;
Uncertainty and volatility in the domestic and global economies, including risk of counterparty default or failure;
Our ability to address any significant deficiencies or material weakness in our internal controls over financial
reporting;
Our ability to continue to generate sufficient cash flows to support our expansion plans and general operating
activities;
The sufficiency of our existing capital resources and credit facilities;
Our anticipated use of our existing cash resources and our ability to obtain additional financing in the future;
Adverse publicity surrounding obesity, alcohol consumption, and other health concerns related to our products,
product safety and quality, water usage, environmental impact and sustainability, human rights, our culture,
workforce and labor and workplace laws;
Our ability to meet or comply with sustainability-related expectations, standards, and regulations, including
laws implemented by the California legislature and directives adopted by the European Commission;
Changes in demand that are weather or season related and/or for other reasons, including changes in product
category and/or package consumption;
Changes in cost and availability of certain key ingredients including aluminum cans, as well as disruptions to
the supply chain, as a result of climate change and poor or extreme weather conditions;
68
The impact of unstable political conditions, civil unrest, large scale terrorist acts, the outbreak or escalation of
armed hostilities, major natural disasters and extreme weather conditions (such as wildfires or hurricanes),
widespread outbreaks of infectious diseases (such as the COVID-19 pandemic), or unforeseen economic and
political changes and local or international catastrophic events;
The impact on our business of trademark and trade dress infringement proceedings brought against us relating
to any of our brands, which could result in an injunction barring us from selling certain of our products and/or
require changes to be made to our current trade dress;
Our ability to implement and/or maintain price increases, including through reductions in promotional
allowances;
An inability to achieve volume growth through product and packaging initiatives;
Our ability to implement our growth strategy, including expanding our business in existing and new sectors,
such as the alcohol beverage sector;
The inherent operational risks presented by the alcohol beverage industry that may not be adequately covered
by insurance or lead to litigation relating to alcohol marketing, advertising, or distribution practices, alcohol
abuse problems and other health consequences arising from excessive consumption of or other misuse of
alcohol, including death;
Our inability to transition distribution agreements in our Alcohol Brands segment and/or the impact of higher
costs to change distributors for our alcohol beverages;
The impact of criticism of our products and/or the energy drink and/or alcohol beverage markets generally
and/or legislation enacted (whether as a result of such criticism or otherwise) that restricts the marketing or sale
of energy drinks and/or alcohol beverages (including prohibiting the sale of energy and/or alcohol drinks at
certain establishments or pursuant to certain governmental programs), limits caffeine or alcohol content in
beverages, requires certain product labeling disclosures and/or warnings, imposes excise and/or sales taxes,
limits product sizes and/or imposes age restrictions for the sale of energy and/or alcohol drinks;
Our ability to comply with and/or resulting lower consumer demand and/or lower profit margins for energy
drinks and/or alcohol beverages due to proposed and/or future U.S. federal, state and local laws and regulations
and/or proposed or existing laws and regulations in certain foreign jurisdictions and/or any changes therein,
including changes in taxation requirements (including tax rate changes, new tax laws, new and/or increased
excise, sales and/or other taxes on our products and revised tax law interpretations) and environmental laws, as
well as the Federal Food, Drug, and Cosmetic Act and regulations or rules made thereunder or in connection
therewith by the FDA. In addition, our business may be adversely impacted by changes in other food, drug or
similar laws in the United States and internationally as well as laws and regulations or rules made or enforced
by the ATF and/or the FTC or their foreign counterparts;
Disruptions in the timely import or export of our products and/or ingredients including flavors, flavor
ingredients and supplement ingredients due to port congestion, strikes and related labor issues or otherwise;
Our ability to satisfy all criteria set forth in any model energy and/or alcohol drink guidelines, including, without
limitation, those adopted by the American Beverage Association, of which we are a member, and/or any
international beverage associations and the impact that our failure to satisfy such guidelines may have on our
business;
The effect of unfavorable or adverse public relations, press, articles, comments and/or media attention;
Changes in the cost, quality and availability of containers, packaging materials, aluminum cans or kegs, the
Midwest and other premiums, raw materials, including flavors and flavor ingredients, and other ingredients and
juice concentrates, co-packing fees, and our ability to obtain and/or maintain favorable supply arrangements
and relationships and procure timely and/or sufficient production of all or any of our products to meet customer
demand;
Any shortages that may be experienced in the procurement of containers and/or other raw materials including,
without limitation, water, flavors, flavor ingredients, supplement ingredients, aluminum cans generally, to a
limited extent PET containers, 24-ounce aluminum cap cans, 19.2-ounce cans and 550ml BRE aluminum cans
with resealable ends;
Our ability to access, secure and purify sufficient supplies of quality water;
Limitations in procuring sufficient quantities of aluminum cans;
69
In order to secure sufficient quantities of aluminum cans and sufficient co-packing availability in the future, we
may be required to commit to minimum purchase volumes and/or minimum co-packing volumes. In the event
that we over-estimate future demand for our products and therefore may not purchase such minimum quantities
in full, or utilize such minimum co-packing volumes in full, we may incur claims and/or costs or losses in
respect of such shortfalls;
The impact on our cost of sales of corporate activity among the limited number of suppliers from whom we
purchase certain raw materials;
Our ability to pass on to our customers all or a portion of any increases in the costs of raw materials, ingredients,
commodities and/or other cost inputs affecting our business;
Our ability to penetrate new domestic and/or international markets and/or gain approval or mitigate the delay
in securing approval for the sale of our products in various countries;
The effectiveness of sales and/or marketing efforts by us and/or by the bottlers/distributors of our products,
most of whom distribute products that may be regarded as competitive with our products;
Unilateral decisions by bottlers/distributors, buying groups, convenience and gas chains, grocery chains, mass
merchandisers, specialty chain stores, e-commerce retailers, e-commerce websites, club stores and other
customers to discontinue carrying all or any of our products that they are carrying at any time, restrict the range
of our products they carry, impose restrictions or limitations on the sale of our products and/or the sizes of
containers of our products and/or devote less resources to the sale of our products;
The impact of certain activities by competitors and others to persuade regulators and/or retailers and/or
customers in certain countries to reduce the permitted or maximum container sizes for our products from those
currently being sold and marketed by us;
The impact of possible trading disputes between our bottler/distributors and their customers and/or one or more
buying groups which may result in the delisting of certain of our products, temporarily or otherwise;
The effects of retailer consolidation on our business and our ability to successfully adapt to the rapidly changing
retail landscape, including, but not limited to, competition from new entrants, consolidations by competitors
and retailers, and other competitive activities;
Our ability to adapt to the changing retail landscape with the rapid growth in e-commerce retailers;
The effects of bottler/distributor consolidation on our business;
The costs and/or effectiveness, now or in the future, of our sponsorships and endorsements, marketing and
promotional strategies;
The success of our sports marketing, social media and other general marketing endeavors both domestically
and internationally;
Possible product recalls and/or reformulations of certain of our products and/or market withdrawals of certain
of our products due to defective packaging and/or non-compliant formulas or production in one or more
jurisdictions;
The failure of our bottlers and/or co-packers to manufacture our products on a timely basis or at all;
Our ability to make suitable arrangements and/or procure sufficient capacity for the co-packing of any of our
products both domestically and internationally, the timely replacement of discontinued co-packing
arrangements and/or limitations on co-packing availability, including for retort production;
Our ability to make suitable arrangements for the timely procurement of non-defective raw materials;
Our inability to protect and/or the loss of our intellectual property rights and/or our inability to use our
trademarks, trade names or designs and/or trade dress in certain countries;
Volatility of stock prices which may restrict stock sales, stock purchases or other opportunities as well as
negatively impact the motivation of equity award grantees;
Provisions in our organizational documents and/or control by insiders which may prevent changes in control
even if such changes would be beneficial to other stockholders;
Any disruption in and/or lack of effectiveness of our information technology systems, including a breach of
cyber security, that disrupts our business or negatively impacts customer relationships, as well as cybersecurity
incidents involving data shared with or by third parties; and
70
Succession plans for and/or the recruitment and retention of senior management, other key employees and our
employee base in general.
The foregoing list of important factors and other risks detailed from time to time in our reports filed with
the SEC is not exhaustive. See “Part I, Item 1A – Risk Factors” for a more complete discussion of these risks and
uncertainties and for other risks and uncertainties. Those factors and the other risk factors described therein are not
necessarily all of the important factors that could cause actual results or developments to differ materially from
those expressed in any of our forward-looking statements. Other unknown or unpredictable factors also could harm
our results. Consequently, our actual results could be materially different from the results described or anticipated
by our forward-looking statements due to the inherent uncertainty of estimates, forecasts and projections and may
be better or worse than anticipated. Given these uncertainties, you should not rely on forward-looking statements.
Forward-looking statements represent our estimates and assumptions only as of the date that they were made. We
expressly disclaim any duty to provide updates to forward-looking statements, and the estimates and assumptions
associated with them, after the date of this report, in order to reflect changes in circumstances or expectations or the
occurrence of unanticipated events except to the extent required by applicable securities laws.
ITEM 7A.
QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
In the normal course of business our financial position is routinely subject to a variety of risks. The principal
market risks (i.e., the risk of loss arising from adverse changes in market rates and prices) to which we are exposed
are fluctuations in commodity and other input prices affecting the costs of our raw materials (including, but not
limited to, increases in the costs of aluminum cans, as well as sugar, sucralose and other sweeteners, glucose,
sucrose, juice concentrates, milk, cream, coffee, tea, hops, malt and yeast, all of which are used in some or many of
our products), fluctuations in energy and fuel prices, tariffs, as well as limitations in the availability of aluminum
cans and certain other raw materials and packaging materials. We generally do not use hedging agreements or
alternative instruments to manage the risks associated with securing sufficient ingredients or raw materials. We are
also subject to market risks with respect to the cost of commodities and other inputs because our ability to recover
increased costs through higher pricing is limited by the competitive environment in which we operate.
We do not use derivative financial instruments to protect ourselves from fluctuations in interest rates and,
except for aluminum, generally do not hedge against fluctuations in commodity prices.
Our net sales to customers outside of the United States were approximately 40% and 38% of consolidated
net sales for the years ended December 31, 2024 and 2023, respectively. Our growth strategy includes expanding
our international business. As a result, we are subject to risks from changes in foreign currency exchange rates.
During the year ended December 31, 2024, we entered into forward currency exchange contracts with financial
institutions to create an economic hedge to specifically manage a portion of the foreign exchange risk exposure
associated with certain consolidated subsidiaries’ non-functional currency denominated assets and liabilities. All
foreign currency exchange contracts entered into by us as of December 31, 2024 have terms of three months or less.
We do not enter into forward currency exchange contracts for speculation or trading purposes.
We have not designated our foreign currency exchange contracts as hedge transactions under FASB
ASC 815. Therefore, gains and losses on our foreign currency exchange contracts are recognized in interest and
other income (expense), net, in the consolidated statements of income, and are largely offset by the changes in the
fair value of the underlying economically hedged item. We do not consider the potential loss resulting from a
hypothetical 10% adverse change in quoted foreign currency exchange rates as of December 31, 2024 to be
significant.
ITEM 8.
FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
The information required to be furnished in response to this Item 8 follows the signature page and Index to
Exhibits hereto at pages 79 through 127.
71
ITEM 9.
CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING
AND FINANCIAL DISCLOSURE
None.
ITEM 9A.
CONTROLS AND PROCEDURES
Evaluation of Disclosure Controls and Procedures – Under the supervision and with the participation of
the Company’s management, including our Co-Chief Executive Officers and Chief Financial Officer, we have
evaluated the effectiveness of the design and operation of our disclosure controls and procedures (as defined in
Rules 13(a)-15(e) and 15(d)-15(e) of the Exchange Act) as of the end of the period covered by this report. Based
upon this evaluation, the Co-Chief Executive Officers and Chief Financial Officer have concluded that our
disclosure controls and procedures are effective to ensure that information we are required to disclose in reports
that we file or submit under the Exchange Act is (1) recorded, processed, summarized and reported within the time
periods specified in rules and forms of the SEC and (2) accumulated and communicated to our management,
including our principal executive and principal financial officers as appropriate to allow timely decisions regarding
required disclosures.
Management’s Report on Internal Control Over Financial Reporting – Our management is responsible for
establishing and maintaining adequate internal control over financial reporting, as defined in Exchange Act Rules
13a-15(f) and 15d-15(f). Under the supervision and with the participation of our management, including our Co-
Chief Executive Officers and Chief Financial Officer, our management conducted an evaluation of the effectiveness
of our internal control over financial reporting as of December 31, 2024, based on the framework in Internal Control
– Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway
Commission. Based on our management’s evaluation under the framework in Internal Control – Integrated
Framework (2013), our management concluded that our internal control over financial reporting was effective as
of December 31, 2024.
Our internal control over financial reporting as of December 31, 2024 has been audited by Ernst & Young
LLP, an independent registered public accounting firm, as stated in their attestation.
Changes in Internal Control Over Financial Reporting – There were no changes in the Company’s internal
controls over financial reporting during the quarter ended December 31, 2024, that have materially affected, or are
reasonably likely to materially affect, our internal control over financial reporting.
72
Report of Independent Registered Public Accounting Firm
To the Stockholders and the Board of Directors of Monster Beverage Corporation and Subsidiaries
Opinion on Internal Control Over Financial Reporting
We have audited Monster Beverage Corporation and Subsidiaries’ internal control over financial reporting as of
December 31, 2024, based on criteria established in Internal Control—Integrated Framework issued by the
Committee of Sponsoring Organizations of the Treadway Commission (2013 Framework), (the COSO criteria). In
our opinion, Monster Beverage Corporation and Subsidiaries (the Company) maintained, in all material respects,
effective internal control over financial reporting as of December 31, 2024, based on the COSO criteria.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States) (PCAOB), the consolidated balance sheets of Monster Beverage Corporation and Subsidiaries as of
December 31, 2024 and 2023, the related consolidated statements of income, comprehensive income, stockholders’
equity and cash flows for each of the two years in the period ended December 31, 2024, and the related notes and
financial statement schedule listed in the Index in Item 15(a) (collectively referred to as the “financial statements”)
of the Company and our report dated February 28, 2025 expressed an unqualified opinion thereon.
Basis for Opinion
The Company’s management is responsible for maintaining effective internal control over financial reporting and
for its assessment of the effectiveness of internal control over financial reporting included in the accompanying
“Management’s Annual Report on Internal Control Over Financial Reporting”. Our responsibility is to express an
opinion on the Company’s internal control over financial reporting based on our audit. We are a public accounting
firm registered with the PCAOB and are required to be independent with respect to the Company in accordance
with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange
Commission and the PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting
was maintained in all material respects.
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on
the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.
Definition and Limitations of Internal Control Over Financial Reporting
A company’s internal control over financial reporting is a process designed to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s
assets that could have a material effect on the financial statements.
73
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may
deteriorate.
/s/ Ernst & Young LLP
Irvine, California
February 28, 2025
ITEM 9B.
OTHER INFORMATION
During the three-months ended December 31, 2024, none of the Company’s directors or officers adopted,
modified or terminated a Rule 10b5-1 trading arrangement or a non-Rule 10b5-1 trading arrangement (each as
defined in Item 408 of Regulation S-K under the Securities Exchange Act of 1934, as amended).
ITEM 9C.
DISCLOSURE
REGARDING
FOREIGN
JURISDICITONS
THAT
PREVENT
INSPECTIONS
Not applicable.
PART III
ITEM 10.
DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE
The information required by this item regarding our directors is included under the caption “Proposal One –
Election of Directors” in our Proxy Statement for our 2025 Annual Meeting of Stockholders to be filed with the
SEC within 120 days after the end of the fiscal year ended December 31, 2024 (the “2025 Proxy Statement”) and
is incorporated herein by reference.
Information concerning compliance with Section 16(a) of the Exchange Act is included under the caption
“Delinquent Section 16(a) Reports” in our 2025 Proxy Statement and is incorporated herein by reference.
Information concerning the Audit Committee and the Audit Committee Financial Expert is reported under
the caption “Audit Committee; Report of the Audit Committee; Duties and Responsibilities” in our 2025 Proxy
Statement and is incorporated herein by reference.
Code of Business Conduct and Ethics
We have adopted a Code of Business Conduct and Ethics that applies to all our directors, officers (including
our principal executive officers, principal financial officer, principal accounting officer and controllers) and
employees. The Code of Business Conduct and Ethics and any amendment thereto, as well as any waivers that are
required to be disclosed by the rules of the SEC or NASDAQ, may be obtained at http://investors.
monsterbevcorp.com/corporate-governance or at no cost to you by writing or telephoning us at the following
address or telephone number:
Monster Beverage Corporation
1 Monster Way
Corona, CA 92879
(951) 739-6200
(800) 426-7367
74
ITEM 11.
EXECUTIVE COMPENSATION
Information concerning the compensation of our directors and executive officers and Compensation
Committee Interlocks and Insider Participation is reported under the captions “Compensation Discussion and
Analysis,” and “Compensation Committee,” respectively, in our 2025 Proxy Statement and is incorporated herein
by reference.
ITEM 12.
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
AND RELATED STOCKHOLDER MATTERS
The disclosure set forth in Item 5, “Market for the Registrant’s Common Equity, Related Stockholder
Matters and Issuer Repurchases of Equity Securities”, of this report is incorporated herein.
Information concerning the beneficial ownership of the Company’s Common Stock of (a) those persons
known to the Company to be the beneficial owners of more than 5% of the Company’s common stock; (b) each of
the Company’s directors and nominees for director; and (c) the Company’s executive officers and all of the
Company’s current directors and executive officers as a group is reported under the caption “Principal Stockholders
and Security Ownership of Management” in our 2025 Proxy Statement and is incorporated herein by reference.
Information concerning shares of the Company’s Common Stock authorized for issuance under the
Company’s equity compensation plans is reported under the caption “Employee Equity Compensation Plan
Information” in our 2025 Proxy Statement and is incorporated herein by reference.
ITEM 13.
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR
INDEPENDENCE
Information concerning certain relationships and related transactions is reported under the caption “Certain
Relationships and Related Transactions and Director Independence” in our 2025 Proxy Statement and is
incorporated herein by reference.
ITEM 14.
PRINCIPAL ACCOUNTING FEES AND SERVICES
Information concerning our accountant fees and our Audit Committee’s pre-approval of audit and
permissible non-audit services of independent auditors is reported under the captions “Principal Accounting Firm
Fees” and “Pre-Approval of Audit and Non-Audit Services,” respectively, in our 2025 Proxy Statement and is
incorporated herein by reference.
75
PART IV
ITEM 15.
EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
(a) The following documents are filed as a part of this Form 10-K:
Reports of Independent Registered Public Accounting Firms (PCAOB ID No. 42 and PCAOB ID
No. 34)
80
Financial Statements:
Consolidated Balance Sheets as of December 31, 2024 and 2023
83
Consolidated Statements of Income for the years ended December 31, 2024, 2023 and 2022
84
Consolidated Statements of Comprehensive Income for the years ended December 31, 2024,
2023 and 2022
85
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2024, 2023
and 2022
86
Consolidated Statements of Cash Flows for the years ended December 31, 2024, 2023 and 2022
87
Notes to Consolidated Financial Statements
89
Financial Statement Schedule:
Valuation and Qualifying Accounts for the years ended December 31, 2024, 2023 and 2022
127
Exhibits:
The Exhibits listed in the Index of Exhibits, which appears immediately preceding the signature
page and is incorporated herein by reference, as filed as part of this Form 10-K.
ITEM 16.
FORM 10-K SUMMARY
None.
INDEX TO EXHIBITS
The following designated exhibits, as indicated below, are either filed or furnished, as applicable herewith
or have heretofore been filed or furnished with the Securities and Exchange Commission under the Securities Act
of 1933, as amended, or the Securities Exchange Act of 1934, as amended.
2.1
Transaction Agreement, dated as of August 14, 2014, by and among Monster Beverage Corporation,
New Laser Corporation, New Laser Merger Corp, The Coca-Cola Company and European Refreshments
(incorporated by reference to Exhibit 2.1 to our Form 8-K dated August 18, 2014).
2.1.1
Amendment to Transaction Agreement, dated as of March 16, 2018, by and among Monster Beverage
Corporation, New Laser Corporation, New Laser Merger Corp., The Coca-Cola Company and European
Refreshments (incorporated by reference to Exhibit 2.1 to our Form 8-K dated March 20, 2018).
2.2
Asset Transfer Agreement, dated as of August 14, 2014, by and among Monster Beverage Corporation,
New Laser Corporation and The Coca-Cola Company (incorporated by reference to Exhibit 2.2 to our
Form 8-K dated August 18, 2014).
3.1
Second Amended and Restated Certificate of Incorporation of the Company (incorporated by reference to
Exhibit 3.1 to our Form 8-K dated June 27, 2023).
3.2
Fourth Amended and Restated By-laws of the Company (incorporated by reference to Exhibit 3.2 to our
Form 8-K dated November 7, 2024).
4.1
Description of Common Stock (incorporated by reference to Exhibit 4.1 to our Form 10-K dated
February 28, 2020).
76
10.1
Amended and Restated Distribution Coordination Agreement, dated as of June 12, 2015, between
Monster Energy Company and The Coca-Cola Company (incorporated by reference to Exhibit 10.1 to
our Form 10-Q dated August 10, 2015).
10.2
Amended and Restated International Distribution Coordination Agreement, dated as of June 12, 2015,
between Monster Energy Ltd. and Monster Energy Company and The Coca-Cola Company (incorporated
by reference to Exhibit 10.2 to our Form 10-Q dated August 10, 2015).
10.3
Credit Agreement dated as of May 22, 2024 among Monster Beverage Corporation, Monster Energy
Company, Monster Energy US LLC, JP Morgan Chase Bank, N.A., as administrative agent and the
lenders party thereto (incorporated by reference to Exhibit 10.1 to our Form 8-K dated May 23, 2024).
10.4
Form of Indemnification Agreement (to be provided by Monster Beverage Corporation to its directors
and officers) (incorporated by reference to Exhibit 10.1 to our Form 8-K dated June 11, 2019).
10.5+
Form of Restricted Stock Unit Agreement pursuant to the Monster Beverage Corporation 2017
Compensation Plan for Non-Employee Directors (incorporated by reference to Exhibit 10.4 to our Form
10-K dated March 1, 2021).
10.6+
Form of Restricted Stock Agreement (incorporated by reference to Exhibit 10.1 to our Form 10-Q dated
August 9, 2011).
10.7+
Monster Beverage Corporation 2011 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.1
to our Form 8-K dated May 24, 2011).
10.8+
Employment Agreement between Monster Beverage Corporation and Rodney C. Sacks (incorporated by
reference to Exhibit 10.1 to our Form 8-K dated March 19, 2014).
10.9+
Employment Agreement between Monster Beverage Corporation and Hilton H. Schlosberg (incorporated
by reference to Exhibit 10.2 to our Form 8-K dated March 19, 2014).
10.10+
Employment Agreement between Monster Energy Company and Emelie Tirre (incorporated by reference
to Exhibit 10.1 to our Form 8-K dated June 14, 2024).
10.11+
Form of Stock Option Agreement for grants under the Monster Beverage Corporation 2011 Omnibus
Incentive Plan (incorporated by reference to Exhibit 10.10 to our Form 10-K dated March 1, 2018).
10.12+
Form of Stock Option Agreement of Co-Chief Executive Officers for grants under the Monster Beverage
Corporation 2011 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.11 to our Form 10-K
dated March 1, 2018).
10.13+
Form of 2020 Annual Incentive Award Agreement for grants under the Monster Beverage Corporation
2011 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.1 to our Form 10-Q dated May
11, 2020).
10.14+
Form of Performance Share Unit Award Agreement for grants under the Monster Beverage Corporation
2011 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.2 to our Form 10-Q dated May
11, 2020).
10.15+
Form of Restricted Stock Unit Agreement for grants under the Monster Beverage Corporation 2011
Omnibus Incentive Plan (incorporated by reference to Exhibit 10.13 to our Form 10-K dated March 1,
2021).
10.16+
Form of Restricted Stock Unit Agreement of Co-Chief Executive Officers for grants under the Monster
Beverage Corporation 2011 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.14 to our
Form 10-K dated March 1, 2021).
10.17+
Monster Beverage Corporation 2020 Omnibus Incentive Plan (incorporated by reference to Appendix A
to our Definitive Proxy Statement on Schedule 14A, filed April 21, 2020).
10.18+
Monster Beverage Corporation 2017 Compensation Plan for Non-Employee Directors as Amended and
Restated on February 23, 2022 (incorporated by reference to Exhibit 10.1 to our Form 10-Q dated May 6,
2022).
10.19+
Monster Beverage Corporation Deferred Compensation Plan for Non-Employee Directors (incorporated
by reference to Exhibit 4.2 to our Form S-8 dated June 21, 2017).
10.20+
Amended and Restated Monster Beverage Corporation Deferred Compensation Plan (incorporated by
reference to Exhibit 10.14 to our Form 10-K dated March 1, 2018).
10.21+
Form of Stock Option Award Agreement for grants under the Monster Beverage Corporation 2020
Omnibus Incentive Plan (incorporated by reference to Exhibit 10.1 to our Form 10-Q dated May 7,
2021).
77
10.22+
Form of Annual Incentive Award Agreement for grants under the Monster Beverage Corporation 2020
Omnibus Incentive Plan (incorporated by reference to Exhibit 10.2 to our Form 10-Q dated May 7,
2021).
10.23+
Form of Performance Share Unit Award Agreement for grants under the Monster Beverage Corporation
2020 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.3 to our Form 10-Q dated May 7,
2021).
10.24+
Form of Restricted Stock Unit Award Agreement for grants under the Monster Beverage Corporation
2020 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.4 to our Form 10-Q dated May 7,
2021).
19.1*
Monster Beverage Corporation Insider Trading Policy, effective as of June 22, 2023.
21*
Subsidiaries
23.1*
Consent of Deloitte & Touche LLP, independent registered public accounting firm
23.2*
Consent of Ernst & Young LLP, independent registered public accounting firm
31.1*
Certification by Co-Chief Executive Officer pursuant to Rule 13A-14(a) or 15D-14(a) of the Securities
Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.2*
Certification by Co-Chief Executive Officer pursuant to Rule 13A-14(a) or 15D-14(a) of the Securities
Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
31.3*
Certification by Chief Financial Officer pursuant to Rule 13A-14(a) or 15D-14(a) of the Securities
Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1*
Certification by Co-Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002
32.2*
Certification by Co-Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002
32.3*
Certification by Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to
Section 906 of the Sarbanes-Oxley Act of 2002
97
Monster Beverage Corporation Clawback Policy, effective as of December 1, 2023 (incorporated by
reference to Exhibit 97 to our Form 10-K dated February 29, 2024).
101*
The following materials from Monster Beverage Corporation’s Annual Report on Form 10-K for the fiscal year
ended December 31, 2024 are furnished herewith, formatted in iXBRL (Inline eXtensible Business Reporting
Language): (i) Consolidated Balance Sheets as of December 31, 2024 and 2023, (ii) Consolidated Statements of
Income for the years ended December 31, 2024, 2023 and 2022, (iii) Consolidated Statements of Comprehensive
Income for the years ended December 31, 2024, 2023 and 2022, (iv) Consolidated Statements of Stockholders’
Equity for the years ended December 31, 2024, 2023 and 2022, (v) Consolidated Statements of Cash Flows for
the years ended December 31, 2024, 2023 and 2022, and (vi) Notes to Consolidated Financial Statements.
104*
The cover page from Monster Beverage Corporation’s Annual Report on Form 10-K for the fiscal year ended
December 31, 2024, formatted in iXBRL (Inline eXtensible Business Reporting Language) and contained in
Exhibit 101.
*
Filed herewith.
+
Management contract or compensatory plans or arrangements.
78
SIGNATURES
Pursuant to the requirements of Sections 13 or 15(d) of the Securities Exchange Act of 1934, as amended,
the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
MONSTER BEVERAGE CORPORATION
/s/ RODNEY C. SACKS
Rodney C. Sacks
Date: February 28, 2025
Chairman of the Board of
Directors and Co-Chief
Executive Officer
/s/ HILTON H. SCHLOSBERG
Hilton H. Schlosberg
Date: February 28, 2025
Vice Chairman of the Board of
Directors and Co-Chief
Executive Officer
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the
following persons on behalf of the registrant in the capacities and on the dates indicated.
Signature
Title
Date
/s/ RODNEY C. SACKS
Chairman of the Board of
February 28, 2025
Rodney C. Sacks
Directors and Co-Chief Executive
Officer (principal executive officer)
/s/ HILTON H. SCHLOSBERG
Vice Chairman of the Board of Directors
February 28, 2025
Hilton H. Schlosberg
and Co-Chief Executive Officer (principal
executive officer)
/s/ THOMAS J. KELLY
Chief Financial Officer (principal financial
February 28, 2025
Thomas J. Kelly
officer, principal accounting officer)
/s/ ANA DEMEL
Director
February 28, 2025
Ana Demel
/s/ JAMES L. DINKINS
Director
February 28, 2025
James L. Dinkins
/s/ WILLIAM W. DOUGLAS III
Director
February 28, 2025
William W. Douglas III
/s/ GARY P. FAYARD
Director
February 28, 2025
Gary P. Fayard
/s/ MARK J. HALL
Director
February 28, 2025
Mark J. Hall
/s/ TIFFANY M. HALL
Director
February 28, 2025
Tiffany M. Hall
/s/ JEANNE P. JACKSON
Director
February 28, 2025
Jeanne P. Jackson
/s/ STEVEN G. PIZULA
Director
February 28, 2025
Steven G. Pizula
/s/ MARK S. VIDERGAUZ
Director
February 28, 2025
Mark S. Vidergauz
79
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND FINANCIAL STATEMENT
SCHEDULE
Page
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
Reports of Independent Registered Public Accounting Firms
80
Consolidated Balance Sheets as of December 31, 2024 and 2023
83
Consolidated Statements of Income for the years ended December 31, 2024, 2023 and 2022
84
Consolidated Statements of Comprehensive Income for the years ended December 31, 2024, 2023 and 2022
85
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2024, 2023 and 2022
86
Consolidated Statements of Cash Flows for the years ended December 31, 2024, 2023 and 2022
87
Notes to Consolidated Financial Statements
89
Financial Statement Schedule – Valuation and Qualifying Accounts for the years ended
December 31, 2024, 2023 and 2022
127
80
Report of Independent Registered Public Accounting Firm
To the Stockholders and the Board of Directors of Monster Beverage Corporation and Subsidiaries
Opinion on the Financial Statements
We have audited the accompanying consolidated balance sheets of Monster Beverage Corporation and subsidiaries
(the Company) as of December 31, 2024 and 2023, the related consolidated statements of income, comprehensive
income, stockholders’ equity and cash flows for each of the two years in the period ended December 31, 2024, and
the related notes and financial statement schedule listed in the Index in Item 15(a) (collectively referred to as the
“consolidated financial statements”). In our opinion, the consolidated financial statements present fairly, in all
material respects, the financial position of the Company at December 31, 2024 and 2023, and the results of its
operations and its cash flows for each of the two years in the period ended December 31, 2024, in conformity with
U.S. generally accepted accounting principles.
We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United
States) (PCAOB), the Company’s internal control over financial reporting as of December 31, 2024, based on
criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations
of the Treadway Commission (2013 framework), and our report dated February 28, 2025 expressed an unqualified
opinion thereon.
Change in Accounting Principle and Stock Split Adjustments
We have audited the adjustments to the 2022 consolidated financial statement footnotes to retrospectively apply the
effects from the adoption of Accounting Standards Update 2023-07, Segment Reporting (Topic 280): Improvements
to Reportable Segment Disclosures, as described in Note 1. Additionally, as described in Note 1, in 2023 the
Company’s Board of Directors approved a two-for-one stock split distributed in the form of a stock dividend, and
all references to number of shares and per share information in the consolidated financial statements have been
adjusted to reflect the stock split on a retroactive basis. We have also audited the adjustments that were
retrospectively applied to restate the number of shares and per share information reflected in the 2022 consolidated
financial statements. In our opinion, the adjustments for the change in accounting principle and stock split described
above are appropriate and have been properly applied. However, we were not engaged to audit, review, or apply
any procedures to the 2022 consolidated financial statements of the Company other than with respect to such
adjustments and, accordingly, we do not express an opinion or any other form of assurance on the 2022 consolidated
financial statements taken as a whole.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an
opinion on the Company’s financial statements based on our audits. We are a public accounting firm registered with
the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial statements are free of material
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of
material misstatement of the financial statements, whether due to error or fraud, and performing procedures that
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and
disclosures in the financial statements. Our audits also included evaluating the accounting principles used and
significant estimates made by management, as well as evaluating the overall presentation of the financial statements.
We believe that our audits provide a reasonable basis for our opinion.
81
Critical Audit Matter
The critical audit matter communicated below is a matter arising from the current period audit of the financial
statements that was communicated or required to be communicated to the audit committee and that: (1) relates to
accounts or disclosures that are material to the financial statements and (2) involved our especially challenging,
subjective or complex judgments. The communication of the critical audit matter does not alter in any way our
opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical
audit matter below, providing a separate opinion on the critical audit matter or on the accounts or disclosure to
which it relates.
Accrued Promotional Allowances
Description of the
Matter
The Company recorded $267.7 million in accrued promotional allowances as of December 31,
2024. As described in Notes 1 and 3 of the consolidated financial statements, the Company’s
promotional allowances are calculated based on various programs and agreements with its
bottlers/distributors and retail customers, and accruals are established at the time of the initial
product sale. These accruals are based on agreed-upon terms as well as the Company’s
historical experience with similar programs. Promotional allowances for the Company’s
energy drink products primarily include consideration given to its non-alcohol
bottlers/distributors or retail customers. The promotional expenditures are recorded as a
reduction to net sales in the period the underlying sale occurs.
Auditing the accrued promotional allowances was challenging due to the amount of data
utilized to compute the accrual as a result of the number of bottlers/distributors and retail
customers.
How We
Addressed the
Matter in Our
Audit
We obtained an understanding, evaluated the design, and tested the operating effectiveness of
management’s controls over promotional allowances. We also tested controls over
management’s review of the amount of the recorded promotional allowances and tested
management’s controls to validate the completeness and accuracy of data used in
management’s estimate.
Our substantive audit procedures included, among others, testing the data underlying the
promotional allowances and testing the completeness and accuracy of the accrued promotional
allowances. We evaluated the completeness of the accrual by selecting accrued promotional
allowances recorded, sending confirmation requests to the bottlers/distributors and retail
customers and testing a sample of payments made subsequent to year end. We performed
analytical procedures considering historical relationships between the promotional allowances
recorded to sales. We additionally performed detail testing over the current year promotional
expenditures and performed testing over management’s lookback analysis comparing the
previous year-end accrued promotional allowances amounts to actual payments. Lastly, we
performed inquiries of the Company’s sales and marketing personnel in order to corroborate
our understanding of new and existing promotional programs that could impact the amounts
recorded.
/s/ Ernst & Young LLP
We have served as the Company’s auditor since 2023.
Irvine, California
February 28, 2025
82
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders of
Monster Beverage Corporation
Corona, California
Opinion on the Financial Statements
We have audited, before the effects of the adjustments to retrospectively apply the stock split and segment
disclosures required by Accounting Standards Update 2023-07, Segment Reporting (Topic 280): Improvements to
Reportable Segment Disclosures (ASU 2023-07), as discussed in Note 1 to the consolidated financial statements,
the consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows of Monster
Beverage Corporation and subsidiaries (the “Company”) for the year ended December 31, 2022, and the related
notes and the schedule listed in the Index at Item 15(a) (collectively referred to as the “financial statements”) (the
2022 financial statements before the effects of the retrospective adjustments discussed in Note 1 to the financial
statements are not presented herein). In our opinion, the 2022 financial statements, before the effects of the
adjustments to retrospectively apply the stock split and segment disclosures required by ASU 2023-07 discussed in
Note 1 to the financial statements, present fairly, in all material respects, the results of the Company’s operations
and its cash flows for the year ended December 31, 2022, in conformity with accounting principles generally
accepted in the United States of America.
We were not engaged to audit, review, or apply any procedures to the adjustments to retrospectively apply the stock
split or retrospective adjustments to segment disclosures discussed in Note 1 to the financial statements, and
accordingly, we do not express an opinion or any other form of assurance about whether such retrospective
adjustments are appropriate and have been properly applied. Those retrospective adjustments were audited by the
successor auditor.
Basis for Opinion
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an
opinion on the Company’s financial statements based on our audit. We are a public accounting firm registered with
the PCAOB and are required to be independent with respect to the Company in accordance with the U.S. federal
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the
PCAOB.
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and
perform the audit to obtain reasonable assurance about whether the financial statements are free of material
misstatement, whether due to error or fraud. Our audit included performing procedures to assess the risks of material
misstatement of the financial statements, whether due to error or fraud, and performing procedures that respond to
those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures
in the financial statements. Our audit also included evaluating the accounting principles used and significant
estimates made by management, as well as evaluating the overall presentation of the financial statements. We
believe that our audit provides a reasonable basis for our opinion.
/s/ DELOITTE & TOUCHE LLP
Costa Mesa, California
March 1, 2023
We began serving as the Company’s auditor in 1991. In 2023, we became the predecessor auditor.
83
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
AS OF DECEMBER 31, 2024 AND 2023 (In Thousands, Except Par Value)
December 31, December 31,
2024
2023
ASSETS
CURRENT ASSETS:
Cash and cash equivalents
$
1,533,287
$
2,297,675
Short-term investments
—
955,605
Accounts receivable, net
1,221,646
1,193,964
Inventories
737,107
971,406
Prepaid expenses and other current assets
107,262
116,195
Prepaid income taxes
42,202
54,151
Total current assets
3,641,504
5,588,996
INVESTMENTS
—
76,431
PROPERTY AND EQUIPMENT, net
1,047,024
890,796
DEFERRED INCOME TAXES, net
184,260
175,003
GOODWILL
1,331,643
1,417,941
OTHER INTANGIBLE ASSETS, net
1,414,252
1,427,139
OTHER ASSETS
100,406
110,216
Total Assets
$
7,719,089
$
9,686,522
LIABILITIES AND STOCKHOLDERS’ EQUITY
CURRENT LIABILITIES:
Accounts payable
$
466,775
$
564,379
Accrued liabilities
220,764
183,988
Accrued promotional allowances
267,711
269,061
Deferred revenue
45,809
41,914
Accrued compensation
92,454
87,392
Income taxes payable
4,006
14,955
Total current liabilities
1,097,519
1,161,689
DEFERRED REVENUE
179,008
204,251
OTHER LIABILITIES
110,893
91,838
LONG-TERM DEBT
373,951
—
COMMITMENTS AND CONTINGENCIES (Note 13)
STOCKHOLDERS’ EQUITY:
Common stock - $0.005 par value; 5,000,000 shares authorized;
1,126,329 shares issued and 973,079 shares outstanding as of December 31, 2024;
1,122,592 shares issued and 1,041,571 shares outstanding as of December 31, 2023
5,632
5,613
Additional paid-in capital
5,144,922
4,975,115
Retained earnings
7,448,784
5,939,736
Accumulated other comprehensive loss
(269,487)
(125,337)
Common stock in treasury, at cost; 153,250 shares and 81,021 shares as of
December 31, 2024 and December 31, 2023, respectively
(6,372,133)
(2,566,383)
Total stockholders’ equity
5,957,718
8,228,744
Total Liabilities and Stockholders’ Equity
$
7,719,089
$
9,686,522
See accompanying notes to consolidated financial statements.
84
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF INCOME
FOR THE YEARS ENDED DECEMBER 31, 2024, 2023 AND 2022
(In Thousands, Except Per Share Amounts)
2024
2023
2022
NET SALES
$7,492,709
$7,140,027
$6,311,050
COST OF SALES
3,443,831
3,345,821
3,136,483
GROSS PROFIT
4,048,878
3,794,206
3,174,567
OPERATING EXPENSES
2,118,584
1,840,851
1,589,846
OPERATING INCOME
1,930,294
1,953,355
1,584,721
INTEREST AND OTHER INCOME (EXPENSE), NET
59,165
115,127
(12,757)
INCOME BEFORE PROVISION FOR INCOME TAXES
1,989,459
2,068,482
1,571,964
PROVISION FOR INCOME TAXES
480,411
437,494
380,340
NET INCOME
$1,509,048
$1,630,988
$1,191,624
NET INCOME PER COMMON SHARE:
Basic
$
1.50
$
1.56
$
1.13
Diluted
$
1.49
$
1.54
$
1.12
WEIGHTED AVERAGE NUMBER OF SHARES OF COMMON
STOCK AND COMMON STOCK EQUIVALENTS:
Basic
1,004,566
1,044,887
1,053,558
Diluted
1,013,107
1,057,981
1,066,442
See accompanying notes to consolidated financial statements.
85
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
FOR THE YEARS ENDED DECEMBER 31, 2024, 2023 AND 2022 (In Thousands)
2024
2023
2022
Net income, as reported
$1,509,048
$1,630,988
$1,191,624
Other comprehensive income (loss), net of tax:
Change in foreign currency translation adjustment
(140,941)
24,241
(85,021)
Change in net unrealized gain (loss) on available-for-sale investments
758
5,085
(4,887)
Change in net gain (loss) on commodity derivatives
(3,967)
4,410
—
Other comprehensive income (loss)
(144,150)
33,736
(89,908)
Comprehensive income
$1,364,898
$1,664,724
$1,101,716
See accompanying notes to consolidated financial statements.
86
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
FOR THE YEARS ENDED DECEMBER 31, 2024, 2023 AND 2022 (In Thousands)
Accumulated
Other
Total
Common Stock
Additional
Retained
Comprehensive
Treasury Stock
Stockholders’
Shares
Amount
Paid-in Capital
Earnings
(Loss) Income
Shares
Amount
Equity
Balance, January 1, 2022
1,280,086
$
6,400
$
4,649,420
$
7,809,549 $
(69,165)
(221,440) $ (5,829,253) $
6,566,951
Stock-based compensation
—
—
63,387
—
—
—
—
63,387
Stock options/awards
3,602
18
63,997
—
—
—
—
64,015
Unrealized gain (loss), net on
available-for-sale securities
—
—
—
—
(4,887)
—
—
(4,887)
Repurchase of common stock
—
—
—
—
—
(17,648)
(771,028)
(771,028)
Foreign currency translation
—
—
—
—
(85,021)
—
—
(85,021)
Net income
—
—
—
1,191,624
—
—
—
1,191,624
Balance, December 31, 2022
1,283,688
$
6,418
$
4,776,804
$
9,001,173 $
(159,073)
(239,088) $ (6,600,281) $
7,025,041
Stock-based compensation
—
—
67,664
—
—
—
—
67,664
Stock options/awards
8,904
45
130,222
—
—
—
—
130,267
Unrealized gain (loss), net on
available-for-sale securities
—
—
—
—
5,085
—
—
5,085
Retirement of treasury stock
(170,000)
(850)
425
(4,692,425)
—
170,000
4,692,850
—
Repurchase of common stock
—
—
—
—
—
(11,933)
(658,952)
(658,952)
Foreign currency translation
—
—
—
—
24,241
—
—
24,241
Net gain (loss) on commodity
derivatives
—
—
—
—
4,410
—
—
4,410
Net income
—
—
—
1,630,988
—
—
—
1,630,988
Balance, December 31, 2023
1,122,592
$
5,613
$
4,975,115
$
5,939,736 $
(125,337)
(81,021) $ (2,566,383) $
8,228,744
Stock-based compensation
—
—
90,853
—
—
—
—
90,853
Stock options/awards
3,737
19
78,954
—
—
—
—
78,973
Unrealized gain (loss), net on
available-for-sale securities
—
—
—
—
758
—
—
758
Repurchase of common stock
—
—
—
—
—
(72,229)
(3,805,750)
(3,805,750)
Foreign currency translation
—
—
—
—
(140,941)
—
—
(140,941)
Net gain (loss) on commodity
derivatives
—
—
—
—
(3,967)
—
—
(3,967)
Net income
—
—
—
1,509,048
—
—
—
1,509,048
Balance, December 31, 2024
1,126,329
$
5,632
$
5,144,922
$
7,448,784 $
(269,487)
(153,250) $ (6,372,133) $
5,957,718
See accompanying notes to consolidated financial statements.
87
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE YEARS ENDED DECEMBER 31, 2024, 2023 AND 2022 (In Thousands)
2024
2023
2022
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income
$
1,509,048
$
1,630,988
$
1,191,624
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
80,434
68,898
61,241
Non-cash lease expense
13,521
9,043
7,337
Loss (gain) on disposal of property and equipment
3,328
166
(185)
Gain on Bang Transaction
—
(45,382)
—
Impairment of goodwill and other intangibles
127,098
38,700
2,200
Impairment of property and equipment
8,184
4,336
—
Stock-based compensation
90,985
68,836
64,109
Deferred income taxes
(11,705)
2,040
48,182
Effect on cash of changes in operating assets and liabilities net of acquisitions:
Accounts receivable
(93,915)
(163,158)
(128,981)
Inventories
211,503
7,898
(347,712)
Prepaid expenses and other assets
8,959
(10,215)
(38,268)
Prepaid income taxes
3,062
(18,833)
(4,439)
Accounts payable
(61,491)
112,786
49,765
Accrued liabilities
18,371
(10,393)
(30,419)
Accrued promotional allowances
9,736
8,418
50,821
Accrued compensation
5,947
13,398
3,729
Income taxes payable
9,438
1,748
(16,860)
Other liabilities
13,390
22,951
(4,540)
Deferred revenue
(17,360)
(24,472)
(19,905)
Net cash provided by operating activities
1,928,533
1,717,753
887,699
CASH FLOWS FROM INVESTING ACTIVITIES:
Sales of available-for-sale investments
1,377,915
2,029,737
2,252,355
Purchases of available-for-sale investments
(342,121)
(1,620,718)
(1,847,067)
Acquisition of Bang Energy
—
(363,385)
—
Acquisition of Monster Brewing, net of cash
—
—
(329,472)
Purchases of property and equipment
(264,074)
(221,428)
(188,726)
Proceeds from sale of property and equipment
2,732
2,520
1,313
Additions to intangibles
(42,360)
(13,296)
(23,427)
Decrease (increase) in other assets
1,635
(6,825)
(26,343)
Net cash provided by (used in) investing activities
733,727
(193,395)
(161,367)
CASH FLOWS FROM FINANCING ACTIVITIES:
(Payments) borrowings on short-term debt
(8,223)
(13,914)
75
Borrowings on credit facilities
750,000
—
—
Payments on credit facilities
(375,000)
—
—
Payments for debt issuance costs
(2,904)
—
—
Issuance of common stock
78,973
130,267
64,015
Purchases of common stock held in treasury
(3,771,875)
(658,952)
(771,028)
Net cash used in financing activities
(3,329,029)
(542,599)
(706,938)
Effect of exchange rate changes on cash and cash equivalents
(97,619)
8,775
(38,715)
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS
(764,388)
990,534
(19,321)
CASH AND CASH EQUIVALENTS, beginning of year
2,297,675
1,307,141
1,326,462
CASH AND CASH EQUIVALENTS, end of year
$
1,533,287
$
2,297,675
$
1,307,141
SUPPLEMENTAL INFORMATION:
Cash paid during the year for:
Interest
$
25,270
$
363
$
431
Income taxes
$
476,223
$
423,224
$
379,998
See accompanying notes to consolidated financial statements.
88
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS (Continued)
FOR THE YEARS ENDED DECEMBER 31, 2024, 2023 AND 2022
SUPPLEMENTAL DISCLOSURE OF NON-CASH ITEMS:
Included in accrued liabilities as of December 31, 2024, 2023 and 2022 were additions to other intangible
assets of $5.0 million, $15.4 million and $9.4 million, respectively.
Included in accounts payable as of December 31, 2024, 2023 and 2022 were property and equipment
purchases of $6.3 million, $16.9 million and $2.9 million, respectively.
Included in accounts receivable as of December 31, 2023 and 2022 were sales of available-for-sale short-
term investments of $3.0 million and $15.2 million, respectively.
See accompanying notes to consolidated financial statements.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
89
1.
ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Organization – Monster Beverage Corporation (the “Company”) was incorporated in the state of Delaware.
The Company is a holding company and has no operating business except through its consolidated subsidiaries.
Nature of Operations – The Company develops, markets, sells and distributes energy drink beverages and
concentrates for energy drink beverages, primarily under the following brand names: Monster Energy®, Monster
Energy Ultra®, Rehab Monster®, Monster Energy® Nitro, Java Monster®, Punch Monster®, Juice Monster®,
Reign Total Body Fuel®, Reign Inferno® Thermogenic Fuel, Reign Storm®, Bang Energy®, NOS®, Full
Throttle®, Burn®, Mother®, Nalu®, Ultra Energy®, Play® and Power Play® (stylized), Relentless®, BPM®,
BU®, Samurai®, Live+®, Predator® and Fury®.
The Company also develops, markets, sells and distributes still and sparkling waters under the Monster
Tour Water® brand name.
The Company also develops, markets, sells and distributes craft beers, flavored malt beverages (“FMBs”)
and hard seltzers under a number of brands, including Jai Alai® IPA, Florida Man® IPA, Dale’s Pale Ale®, Wild
Basin® Hard Seltzers, Dallas Blonde®, Deep EllumTM IPA, Perrin Brewing Company® Black Ale, Hop Rising®
Double IPA, Wasatch® Apricot Hefeweizen, The BeastTM, Nasty Beast® Hard Tea and a host of other brands.
Basis of Presentation – The accompanying consolidated financial statements have been prepared in
accordance with accounting principles generally accepted in the United States of America (“GAAP”) and include
the accounts of the Company and its consolidated subsidiaries.
Stock Split – On February 28, 2023, the Company announced a two-for-one stock split of the Company’s
common stock which was effected in the form of a 100% stock dividend. The common stock dividend was issued
on March 27, 2023 (the “Stock Split”) and the Company’s common stock began trading at the split adjusted price
on March 28, 2023. Accordingly, all per share amounts, average common stock outstanding, common stock
outstanding, common stock repurchased and equity-based compensation disclosure presented in the consolidated
financial statements and notes have been adjusted retroactively, where applicable, to reflect the Stock Split.
Stockholders’ equity has been retroactively adjusted, where applicable, to give effect to the Stock Split for all
periods presented by reclassifying the par value of the additional shares issued in connection with the Stock Split
to common stock from additional paid-in capital.
Principles of Consolidation – The Company consolidates all entities that it controls by ownership of a
majority voting interest. All intercompany balances and transactions have been eliminated in consolidation.
Business Combinations – Business acquisitions are accounted for in accordance with Financial Accounting
Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 805 “Business Combinations”. FASB
ASC 805 requires the reporting entity to identify the acquirer, determine the acquisition date, recognize and measure
the identifiable tangible and intangible assets acquired, the liabilities assumed and any non-controlling interest in
the acquired entity, and recognize and measure goodwill or a gain from the purchase. The acquiree’s results are
included in the Company’s consolidated financial statements from the date of acquisition. Assets acquired and
liabilities assumed are recorded at their fair values and the excess of the purchase price over the amounts assigned
is recorded as goodwill. Adjustments to fair value assessments are recorded to goodwill over the measurement
period (not longer than twelve months). The acquisition method also requires that acquisition-related transaction
and post-acquisition restructuring costs be charged to expense and requires the Company to recognize and measure
certain assets and liabilities including those arising from contingencies and contingent consideration in a business
combination.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
90
Cash and Cash Equivalents – The Company considers all highly liquid investments with an original
maturity of three months or less from date of purchase to be cash equivalents. Throughout the year, the Company
has had amounts on deposit at financial institutions that exceed the federally insured limits. The Company has not
experienced any loss as a result of these deposits and does not expect to incur any losses in the future.
Investments – The Company’s investments in debt securities are classified as either held-to-maturity,
available-for-sale or trading, in accordance with FASB ASC 320. Held-to-maturity securities are those securities
that the Company has the positive intent and ability to hold until maturity. Trading securities are those securities
that the Company intends to sell in the near term. All other securities not included in the held-to-maturity or trading
category are classified as available-for-sale. Held-to-maturity securities are recorded at amortized cost which
approximates fair market value. Trading securities are carried at fair value with unrealized gains and losses charged
to earnings. Available-for-sale securities are carried at fair value with unrealized gains and losses recorded within
accumulated other comprehensive income (loss) as a separate component of stockholders’ equity. FASB ASC 820
defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly
transaction between market participants at the measurement date. FASB ASC 820 also establishes a fair value
hierarchy which requires an entity to maximize the use of observable inputs, where available. Under FASB ASC
326-30-35, a security is considered to be impaired if the fair value of the security is less than its amortized cost
basis. Where the decline in fair value below the amortized cost basis has resulted from a credit loss, the Company
will record an impairment relating to credit losses through an allowance for credit losses. The allowance is limited
by the amount that the fair value is less than the amortized cost basis. Impairment that has not been recorded through
an allowance for credit losses is recorded through other comprehensive income (loss), net of applicable taxes. The
Company evaluates whether the decline in fair value of its investments has resulted from credit loss or other factors
at each quarter-end. This evaluation consists of a review by management and includes market pricing information
and maturity dates for the securities held, market and economic trends in the industry and information on the issuer’s
financial condition and, if applicable, information on the guarantors’ financial condition. Factors considered in
determining whether an impairment has resulted from credit loss or other factors include the length of time and
extent to which the investment’s fair value has been less than its cost basis, the financial condition and near-term
prospects of the issuer and guarantors, including any specific events which may influence the operations of the
issuer and the Company’s intent and ability to retain the investment for a reasonable period of time sufficient to
allow for any anticipated recovery of fair value.
Accounts Receivable – The Company evaluates the collectability of its trade accounts receivable based on
a number of factors. In circumstances where the Company becomes aware of a specific customer’s inability to meet
its financial obligations to the Company, a specific reserve for bad debts is estimated and recorded, which reduces
the recognized receivable to the estimated amount the Company believes will ultimately be collected. In addition
to specific customer identification of potential bad debts, bad debt charges are recorded based on the Company’s
recent loss history and an overall assessment of past due trade accounts receivable outstanding. In accordance with
FASB ASC 210-20-45, in its consolidated balance sheets, the Company has presented accounts receivable, net of
promotional allowances, only for those customers that it allows net settlement. All other accounts receivable and
related promotional allowances are shown on a gross basis.
Inventories – Inventories are valued at the lower of first-in, first-out, cost or market value (net realizable
value).
Property and Equipment – Property and equipment are stated at cost. Depreciation of furniture and fixtures,
office and computer equipment, equipment, real property and vehicles is based on their estimated useful lives
(generally five to thirty years) and is calculated using the straight-line method. Amortization of leasehold
improvements is based on the lesser of their estimated useful lives or the terms of the related leases and is calculated
using the straight-line method. Normal repairs and maintenance costs are expensed as incurred. Expenditures that
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
91
materially increase values or extend useful lives are capitalized. The related costs and accumulated depreciation of
disposed assets are eliminated and any resulting gain or loss on disposition is included in net income.
Goodwill – The Company records goodwill when the consideration paid for an acquisition exceeds the fair
value of net tangible and intangible assets acquired, including related tax effects. Goodwill is not amortized; instead,
goodwill is tested for impairment on an annual basis, or more frequently if the Company believes indicators of
impairment exist. The Company first assesses qualitative factors to determine whether it is more-likely-than-not
that the fair value of a reporting unit is less than its carrying value. If the Company reasonably determines that it is
more-likely-than-not that the fair value is less than the carrying value, the Company performs its annual, or interim,
goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount. The Company
will recognize an impairment for the amount by which the carrying amount exceeds a reporting unit’s fair value.
For the year ended December 31, 2024, goodwill impairment charges of $86.3 million were recorded related to the
Alcohol Brands reporting unit. Subsequent to the impairment charges recorded, there is no remaining goodwill for
the Alcohol Brands reporting unit. As of December 31, 2024, the accumulated goodwill impairment balance was
$86.3 million related entirely to the Alcohol Brands reporting unit. For the years ended December 31, 2023 and
2022 there were no goodwill impairments recorded and there are no accumulated impairment balances.
Other Intangibles – Other Intangibles are comprised primarily of trademarks that represent the Company’s
exclusive ownership of the Monster Energy®,
®, Monster Energy Ultra®, Unleash the Beast!®, Rehab
Monster®, Java Monster®, Punch Monster®, Juice Monster®, Monster Energy® Nitro, Reign Total Body Fuel®,
Reign Inferno®, Reign Storm®, Predator®, Fury®, NOS®, Full Throttle®, Burn®, Mother®, Nalu®, Ultra
Energy®, Play® and Power Play® (stylized), Relentless®, BPM®, BU®, Samurai®, Bang Energy®, Monster Tour
Water®, Oskar Blues Brewery®, Cigar City®, Deep Ellum Brewing Co®, Perrin Brewing Company®, Squatters®,
Wasatch®, Jai Alai®, Dale’s Pale Ale®, Dallas Blonde®, Wild Basin®, Dale’s®, Mama’s Little Yella Pils®, Hop
Rising®, The BeastTM, The Beast Unleashed® and Nasty Beast® Hard Tea trademarks, all used in connection with
the manufacture, sale and distribution of beverages. The Company also owns a number of other trademarks, flavors
and formulas in the United States, as well as in a number of countries around the world. In accordance with FASB
ASC 350, intangible assets with indefinite lives are not amortized but instead are measured for impairment at least
annually, or when events indicate that an impairment exists. The Company calculates impairment as the excess of
the carrying value of its indefinite-lived assets over their estimated fair value. If the carrying value exceeds the
estimate of fair value a write-down is recorded. The Company amortizes its trademarks with finite useful lives over
their respective useful lives. External legal costs incurred in the defense of the Company’s trademarks are
capitalized when the future economic benefit of the intangible asset will be increased, and a successful defense is
probable. In the event of a successful defense, the settlements received are netted against the external legal costs
that were capitalized. The external legal costs incurred and settlements received may not occur in the same period.
For the years ended December 31, 2024, 2023 and 2022, impairment charges of $40.8 million, $38.7 million and
$2.2 million, respectively, were recorded to indefinite-lived intangibles.
The Company presently has more than 21,400 registered trademarks and pending applications in various
countries worldwide, and the Company applies for new trademarks on an ongoing basis. The Company regards its
trademarks, service marks, copyrights, domain names, trade dress and other intellectual property as very important
to its business. The Company considers Monster®, Monster Energy®,
®, Monster Energy Ultra®, Unleash the
Beast!®, Rehab Monster®, Java Monster®, Punch Monster®, Juice Monster®, Monster Energy® Nitro, Reign
Total Body Fuel®, Reign Inferno®, Reign Storm®, BU®, Nalu®, NOS®, Full Throttle®, Burn®, Mother®, Ultra
Energy®, Play® and Power Play® (stylized), Relentless®, Predator®, Fury®, Live+®, BPM®, Samurai®, Bang
Energy®, Monster Tour Water®, Oskar Blues Brewery®, Cigar City®, Deep Ellum Brewing Co®, Perrin Brewing
Company®, Squatters®, Wasatch®, Jai Alai®, Dale’s Pale Ale®, Dallas Blonde®, Wild Basin®, Dale’s®, Hop
Rising®, The BeastTM, The Beast Unleashed® and Nasty Beast® Hard Tea to be its core trademarks. The Company
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
92
also owns the intellectual property of its most important flavors for certain of its Monster Energy® Brand energy
drinks in perpetuity.
Leases – The Company leases identified assets comprised of real estate and equipment. Real estate leases
consist primarily of office and warehouse space and equipment leases consist of vehicles and warehouse equipment.
At the inception of a contract, the Company assesses whether the contract is, or contains, a lease. The Company’s
assessment is based on: (1) whether the contract involves the use of a distinct identified asset, (2) whether the
Company obtains the right to substantially all the economic benefit from the use of the asset throughout the term,
and (3) whether the Company has the right to direct the use of the asset. At inception of a lease, the Company
allocates the consideration in the contract to each lease and non-lease component based on the component’s relative
stand-alone price to determine the lease payments. Lease and non-lease components are accounted for separately.
Leases are classified as either finance leases or operating leases based on criteria in FASB ASC 842,
“Leases”. The Company’s operating leases are comprised of real estate and warehouse equipment, and the
Company’s finance leases are comprised of vehicles. Right-of-use (“ROU”) assets and lease liabilities are
recognized at the lease commencement date based on the present value of lease payments over the lease term. As
the Company’s leases generally do not provide an implicit rate, the Company uses its incremental borrowing rate
based on the estimated rate of interest for collateralized borrowing over a similar term of the lease payments at the
commencement date. ROU assets also include any lease payments made and exclude lease incentives. Lease terms
include options to extend or terminate the lease when it is reasonably certain that the Company will exercise that
option. The Company has elected not to recognize ROU assets and lease liabilities for short-term operating leases
that have a term of 12 months or less.
Certain of the Company’s real estate leases contain variable lease payments, including payments based on
an index or rate. Variable lease payments based on an index or rate are initially measured using the index or rate in
effect at the lease commencement date. Additional payments based on the change in an index or rate, or payments
based on a change in the Company’s portion of real estate taxes and insurance, are recorded as a period expense
when incurred.
Lease expense for operating leases, consisting of lease payments, is recognized on a straight-line basis over
the lease term and is included in operating expenses in the consolidated statements of income. Lease expense for
finance leases consists of the amortization of the ROU asset on a straight-line basis over the asset’s estimated useful
life and is included in operating expenses in the consolidated statement of income. Interest expense on finance
leases is calculated using the amortized cost basis and is included in interest and other income (expense), net in the
consolidated statements of income.
Long-Lived Assets – Management regularly reviews property and equipment and other long-lived assets,
including certain definite-lived intangible assets, for possible impairment. This review occurs annually, or more
frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable.
If there is indication of impairment, management then prepares an estimate of future cash flows (undiscounted and
without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows
are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its
estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate
commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash
flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected
future conditions. For the years ended December 31, 2024 and 2023, impairment charges of $8.2 million and $4.3
million, respectively, were recognized on property and equipment related to the Company’s alcohol products. For
the year ended December 31, 2022, there were no impairment indicators identified. Long-lived assets held for sale
are recorded at the lower of their carrying amount or fair value less cost to sell.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
93
Derivative Financial Instruments – The Company uses derivative financial instruments for the purpose of
hedging risk exposures to fluctuations in foreign currency exchange rates and aluminum commodity prices. The
Company’s derivative instruments are recorded in the consolidated balance sheets at fair value. The Company
values each derivative financial instrument by obtaining valuation information from a reliable and observable
market source. For a derivative designated as a cash flow hedge, the derivative’s mark to fair value is initially
recorded as a component of accumulated other comprehensive income (loss) and subsequently reclassified into
earnings when the hedged item affects earnings, unless it is no longer probable that the forecasted transaction will
occur. Derivatives that do not qualify for hedge accounting are marked to fair value with gains and losses
immediately recorded in earnings. In the consolidated statements of cash flows, derivative activities are classified
based on the cash flows of the items being hedged. Upon the dedesignation of an effective derivative contract, the
gains or losses are deferred in accumulated other comprehensive income (loss) until the originally hedged item
affects earnings, unless it is probable the hedged item will not occur, at which time it is recognized immediately.
Any gains or losses incurred after the dedesignation date are recorded in earnings immediately.
Foreign Currency Translation and Transactions – The accounts of the Company’s foreign subsidiaries are
translated in accordance with FASB ASC 830. Foreign currency transaction gains and losses are recognized in other
income (expense), net, at the time they occur. Net foreign currency exchange gains or losses resulting from the
translation of assets and liabilities of foreign subsidiaries whose functional currency is not the U.S. dollar are
recorded as a part of accumulated other comprehensive income (loss) in stockholders’ equity. Unrealized foreign
currency exchange gains and losses on certain intercompany transactions that are of a long-term investment nature
(i.e., settlement is not planned or anticipated in the foreseeable future) are also recorded in accumulated other
comprehensive income (loss) in stockholders’ equity. During the years ended December 31, 2024, 2023 and 2022,
the Company entered into forward currency exchange contracts with financial institutions to create an economic
hedge to specifically manage a portion of the foreign exchange risk exposure associated with certain consolidated
subsidiaries non-functional currency denominated assets and liabilities. All foreign currency exchange contracts
outstanding as of December 31, 2024 have terms of three months or less. The Company does not enter into forward
currency exchange contracts for speculation or trading purposes.
The Company has not designated its foreign currency exchange contracts as hedge transactions under FASB
ASC 815. Therefore, gains and losses on the Company’s foreign currency exchange contracts are recognized in
interest and other income (expense), net, in the consolidated statements of income, and are largely offset by the
changes in the fair value of the underlying economically hedged item. For the years ended December 31, 2024,
2023 and 2022, aggregate foreign currency transaction gains (losses), including the gains or losses on forward
currency exchange contracts, amounted to ($26.4) million, ($60.2) million and ($37.9) million, respectively, and
have been recorded in interest and other income(expense), net, in the accompanying consolidated statements of
income.
Revenue Recognition – See Note 3.
Cost of Sales – Cost of sales consists of the costs of flavors, concentrates, supplement ingredients and/or
beverage bases, the costs of raw materials utilized in the manufacture of beverages, co-packing fees, repacking fees,
in-bound freight charges, as well as internal transfer costs, warehouse expenses incurred prior to the manufacture
of the Company’s finished products and certain quality control costs. In addition, the Company includes in costs of
sales certain costs such as depreciation, amortization and payroll costs that relate to the direct manufacture by the
Company of certain flavors and concentrates. Raw materials account for the largest portion of cost of sales. Raw
materials include cans, bottles, other containers, flavors, ingredients and packaging materials.
Operating Expenses – Operating expenses include selling expenses such as distribution expenses to
transport products to customers and warehousing expenses after manufacture, as well as expenses for advertising,
sampling and in-store demonstration costs, costs for merchandise displays, point-of-sale materials and premium
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
94
items, sponsorship expenses, other marketing expenses and design expenses. Operating expenses also include such
costs as payroll costs, travel costs, professional service fees including legal fees, termination payments made to
certain of the Company’s prior distributors, impairment charges on goodwill and other intangible assets,
depreciation and other general and administrative costs.
Freight-Out Costs – For the years ended December 31, 2024, 2023 and 2022, freight-out costs amounted
to $224.2 million, $223.6 million and $249.2 million, respectively, and have been recorded in operating expenses
in the accompanying consolidated statements of income.
Advertising and Promotional Expenses – The Company accounts for advertising production costs by
expensing such production costs the first time the related advertising takes place. A significant amount of the
Company’s promotional expenses result from payments under sponsorship and endorsement contracts. Accounting
for sponsorship and endorsement payments is based upon specific contract provisions. Generally, sponsorship and
endorsement payments are expensed on a straight-line basis over the term of the contract after giving recognition
to the periodic performance compliance provisions of the contracts. Advertising and promotional expenses,
including, but not limited to, production costs amounted to $584.1 million, $528.9 million and $460.7 million for
the years ended December 31, 2024, 2023 and 2022, respectively. Advertising and promotional expenses that are
not subject to FASB ASC 606 are included in operating expenses in the accompanying consolidated statements of
income.
Income Taxes – The Company utilizes the liability method of accounting for income taxes as set forth in
FASB ASC 740. Under the liability method, deferred taxes are determined based on the temporary differences
between the financial statement and tax basis of assets and liabilities using tax rates expected to be in effect during
the years in which the basis differences reverse. A valuation allowance is recorded when it is more likely than not
that some of the deferred tax assets will not be realized. In determining the need for valuation allowances the
Company considers projected future taxable income and the availability of tax planning strategies. If in the future
the Company determines that it would not be able to realize its recorded deferred tax assets, an increase in the
valuation allowance would be recorded, decreasing earnings in the period in which such determination is made.
The Company assesses its income tax positions and records tax benefits for all years subject to examination
based upon the Company’s evaluation of the facts, circumstances and information available at the reporting date.
For those tax positions where there is a greater than 50% likelihood that a tax benefit will be sustained, the Company
has recorded the largest amount of tax benefit that may potentially be realized upon ultimate settlement with a taxing
authority that has full knowledge of all relevant information. For those income tax positions where there is less than
50% likelihood that a tax benefit will be sustained, no tax benefit has been recognized in the financial statements.
Stock-Based Compensation – The Company accounts for stock-based compensation under the provisions
of FASB ASC 718. The Company records compensation expense for employee stock options based on the estimated
fair value of the options on the date of grant using the Black-Scholes-Merton option pricing formula. The Company
records compensation expense for non-employee stock options based on the estimated fair value of the options as
of the earlier of (1) the date at which a commitment for performance by the non-employee to earn the stock option
is reached or (2) the date at which the non-employee’s performance is complete, using the Black-Scholes-Merton
option pricing formula. Stock-based compensation cost for restricted stock units and performance share units is
measured based on the closing fair market value of the Company’s common stock at the date of grant. In the event
that the Company has the option and intent to settle a restricted stock unit or performance share unit in cash, the
award is classified as a liability and revalued at each balance sheet date. See Note 16.
Net Income Per Common Share – In accordance with FASB ASC 260, net income per common share, on a
basic and diluted basis, is presented for all periods. Basic net income per share is computed by dividing net income
by the weighted average number of common shares outstanding during each period. Diluted net income per share
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
95
is computed by dividing net income by the weighted average number of common and dilutive common equivalent
shares outstanding. The calculation of common equivalent shares assumes the exercise of dilutive stock options,
net of assumed treasury share repurchases at average market prices, as applicable.
Concentration of Risk – Certain of the Company’s products utilize components (raw materials and/or co-
packing services) from a limited number of sources. A disruption in the supply of such components could
significantly affect the Company’s revenues from those products, as alternative sources of such components may
not be available at commercially reasonable rates or within a reasonably short time period. The Company continues
to endeavor to secure the availability of alternative sources for such components and minimize the risk of any
disruption in production.
The Coca-Cola Company (“TCCC”), through certain wholly-owned subsidiaries (the “TCCC
Subsidiaries”), accounted for approximately 3%, 2% and 2% of the Company’s net sales for the years ended
December 31, 2024, 2023 and 2022, respectively.
Coca-Cola Europacific Partners accounted for approximately 14%, 13% and 13% of the Company’s net
sales for the years ended December 31, 2024, 2023 and 2022, respectively.
Coca-Cola Consolidated, Inc. accounted for approximately 10%, 10% and 11% of the Company’s net sales
for the years ended December 31, 2024, 2023 and 2022, respectively.
Reyes Holdings, LLC accounted for approximately 9% of the Company’s net sales for the years ended
December 31, 2024, 2023 and 2022.
Credit Risk – The Company sells its products nationally and internationally, primarily to bottlers and full
service beverage distributors (“bottlers/distributors”), retail grocery and specialty chains, wholesalers, club stores,
mass merchandisers, convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce
retailers and the military. The Company performs ongoing credit evaluations of its customers and generally does
not require collateral. The Company maintains reserves for estimated credit losses, and historically, such losses
have been within management’s expectations.
Fair Value of Financial Instruments – The carrying value of the Company’s financial instruments, including
cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities, approximate fair value due
to the relatively short maturity of the respective instruments.
Use of Estimates – The preparation of the consolidated financial statements in conformity with GAAP
requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities
and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of
revenues and expenses during the reporting period. Actual results could differ from those estimates.
Recent Accounting Pronouncements – In November 2023, the FASB issued Accounting Standards Update
(“ASU”) 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. The
amendments in this update improve reportable segment disclosure requirements, primarily through enhanced
disclosures about significant segment expenses. The amendments in ASU 2023-07 are effective for fiscal years
beginning after December 15, 2023. The Company adopted ASU 2023-07 on January 1, 2024, which did not have
a material impact on the Company’s financial position, results of operations and liquidity.
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income
Tax Disclosures. The amendments in this update primarily require more detailed disclosures related to the rate
reconciliation and income taxes paid. The amendments in ASU 2023-09 are effective for fiscal years beginning
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
96
after December 15, 2024. Early adoption is permitted. The Company is currently evaluating the impact ASU 2023-
09 will have on its consolidated financial statements.
In November 2024, the FASB issued ASU 2024-03, Disaggregation of Income Statement Expenses. The
amendments in this update require the Company to disaggregate key expense categories such as purchases of
inventory, employee compensation, depreciation and intangible asset amortization within its financial statements.
The amendments in ASU 2024-03 are effective for fiscal years beginning after December 15, 2026. Early adoption
is permitted. The Company is currently evaluating the impact ASU 2024-03 will have on its consolidated financial
statements.
2.
ACQUISITION
On July 31, 2023, a subsidiary of the Company, Blast Asset Acquisition LLC, completed its acquisition of
substantially all of the assets of Vital Pharmaceuticals, Inc. and certain of its affiliates (collectively, “Bang Energy”)
(the “Bang Transaction”). The acquired assets primarily include the Bang Energy® drinks business and a beverage
production facility in Phoenix, AZ. The Company accounted for the Bang Transaction in accordance with FASB
ASC 805.
In accordance with Regulation S-X, pro forma unaudited condensed financial information for the Bang
Transaction has not been provided as the impact of the transaction on the Company’s financial position, results of
operations and liquidity was not material.
3.
REVENUE RECOGNITION
Revenues are accounted for in accordance with FASB ASC 606 “Revenue from Contracts with Customers”.
The Company has four operating and reportable segments: (i) Monster Energy® Drinks segment (“Monster
Energy® Drinks”), which is primarily comprised of the Company’s Monster Energy® drinks, Reign Total Body
Fuel® high performance energy drinks, Reign Storm® total wellness energy drinks and Bang Energy® drinks, (ii)
Strategic Brands segment (“Strategic Brands”), which is primarily comprised of the various energy drink brands
acquired from The Coca-Cola Company (“TCCC”) in 2015 as well as the Company’s affordable energy brands,
Predator® and Fury®, (iii) Alcohol Brands segment (“Alcohol Brands”), which is comprised of various craft beers,
FMBs and hard seltzers and (iv) Other segment (“Other”), which is comprised of certain products sold by American
Fruits and Flavors, LLC, a wholly-owned subsidiary of the Company, to independent third-party customers (the
“AFF Third-Party Products”).
The Company’s Monster Energy® Drinks segment primarily generates net operating revenues by selling
ready-to-drink packaged drinks primarily to bottlers/distributors. In some cases, the Company sells ready-to-drink
packaged drinks directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers,
convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military.
The Company’s Strategic Brands segment primarily generates net operating revenues by selling
“concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally
combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-
drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other
bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers,
convenience and gas chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military.
To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-to-drink
packaged energy drinks to bottlers/distributors.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
97
The Company’s Alcohol Brands segment primarily generates operating revenues by selling kegged and
ready-to-drink canned beers, FMBs and hard seltzers primarily to beer distributors in the United States.
The majority of the Company’s revenue is recognized when it satisfies a single performance obligation by
transferring control of its products to a customer. Control is generally transferred when the Company’s products are
either shipped or delivered based on the terms contained within the underlying contracts or agreements. Certain of
the Company’s bottlers/distributors may also perform a separate function as a co-packer on the Company’s behalf.
In such cases, control of the Company’s products passes to such bottlers/distributors when they notify the Company
that they have taken possession or transferred the relevant portion of the Company’s finished goods. The Company’s
general payment terms are short-term in duration. The Company does not have significant financing components
or payment terms. The Company did not have any material unsatisfied performance obligations as of December 31,
2024 and 2023.
The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on
the sale of its products and collected from customers.
Distribution expenses to transport the Company’s products, where applicable, and warehousing expense
after manufacture are accounted for within operating expenses.
Promotional and other allowances (variable consideration) recorded as a reduction to net sales for the
Company’s energy drink products, primarily include consideration given to the Company’s non-alcohol
bottlers/distributors or retail customers including, but not limited to the following:
discounts granted off list prices to support price promotions to end-consumers by retailers;
reimbursements given to the Company’s bottlers/distributors for agreed portions of their
promotional spend with retailers, including slotting, shelf space allowances and other fees for both
new and existing products;
the Company’s agreed share of fees given to bottlers/distributors and/or directly to retailers for
advertising, in-store marketing and promotional activities;
the Company’s agreed share of slotting, shelf space allowances and other fees given directly to
retailers, club stores and/or wholesalers;
incentives given to the Company’s bottlers/distributors and/or retailers for achieving or exceeding
certain predetermined sales goals;
discounted or free products;
contractual fees given to the Company’s bottlers/distributors related to sales made directly by the
Company to certain customers that fall within the bottlers’/distributors’ sales territories; and
commissions to TCCC based on the Company’s sales to wholly-owned subsidiaries of TCCC (the
“TCCC Subsidiaries”) and/or to TCCC bottlers/distributors accounted for under the equity method
by TCCC (the “TCCC Related Parties”).
The Company’s promotional allowance programs with its non-alcohol bottlers/distributors and/or retailers
are executed through separate agreements in the ordinary course of business. These agreements generally provide
for one or more of the arrangements described above and are of varying durations, typically ranging from one week
to one year. The Company’s promotional and other allowances for its energy drink products are calculated based
on various programs with bottlers/distributors and retail customers, and accruals are established at the time of initial
product sale for the Company’s anticipated liabilities. These accruals are based on agreed upon terms as well as the
Company’s historical experience with similar programs and require management’s judgment with respect to
estimating consumer participation and/or bottler/distributor and retail customer performance levels. Differences
between such estimated expenses and actual expenses for promotional and other allowance costs have historically
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
98
been insignificant and are recognized in earnings in the period such differences are determined. Promotional and
other allowances for our Alcohol Brands segment primarily include price promotions where permitted.
Amounts received pursuant to new and/or amended distribution agreements entered into with certain
bottlers/distributors relating to the costs associated with terminating the Company’s prior distributors, are accounted
for as deferred revenue and recognized as revenue ratably over the anticipated life of the respective distribution
agreements, generally over 20 years.
The Company also enters into license agreements that generate revenues associated with third-party sales
of non-beverage products bearing the Company’s trademarks including, but not limited to, clothing, hats, t-shirts,
jackets, helmets and automotive wheels.
Management believes that adequate provision has been made for cash discounts, returns and spoilage based
on the Company’s historical experience.
Disaggregation of Revenue
The following table disaggregates the Company’s revenue by geographical markets and reportable
segments:
Year Ended December 31, 2024
Latin
Asia Pacific
America
U.S. and
(including
and
Net Sales
Canada
EMEA1
Oceania)
Caribbean
Total
Monster Energy® Drinks
$ 4,320,026
$ 1,399,461
$
500,145
$ 644,965
$ 6,864,597
Strategic Brands
205,948
163,905
40,891
21,489
432,233
Alcohol Brands
172,313
—
—
—
172,313
Other
23,566
—
—
—
23,566
Total Net Sales
$ 4,721,853
$ 1,563,366
$
541,036
$ 666,454
$ 7,492,709
Year Ended December 31, 2023
Latin
Asia Pacific
America
U.S. and
(including
and
Net Sales
Canada
EMEA1
Oceania)
Caribbean
Total
Monster Energy® Drinks
$ 4,202,537
$ 1,257,471
$
484,459
$ 610,622
$ 6,555,089
Strategic Brands
199,183
133,188
29,990
14,228
376,589
Alcohol Brands
184,855
—
—
—
184,855
Other
23,494
—
—
—
23,494
Total Net Sales
$ 4,610,069
$ 1,390,659
$
514,449
$ 624,850
$ 7,140,027
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
99
Year Ended December 31, 2022
Latin
Asia Pacific
America
U.S. and
(including
and
Net Sales
Canada
EMEA1
Oceania)
Caribbean
Total
Monster Energy® Drinks
$ 3,806,351
$ 1,105,302
$
426,800
$ 494,758
$ 5,833,211
Strategic Brands
184,844
123,440
29,386
15,820
353,490
Alcohol Brands2
101,405
—
—
—
101,405
Other
22,944
—
—
—
22,944
Total Net Sales
$ 4,115,544
$ 1,228,742
$
456,186
$ 510,578
$ 6,311,050
1Europe, Middle East and Africa (“EMEA”)
2Effectively from February 17, 2022 to December 31, 2022
Contract Liabilities
Amounts received from certain bottlers/distributors at inception of their distribution contracts or at the
inception of certain sales/marketing programs are accounted for as deferred revenue. As of December 31, 2024 and
2023, the Company had $224.8 million and $246.2 million of deferred revenue, respectively, which is included in
current and long-term deferred revenue in the Company’s accompanying consolidated balance sheet. During the
years ended December 31, 2024, 2023 and 2022, $39.9 million, $40.0 million and $40.0 million, respectively, of
deferred revenue, was recognized in net sales. See Note 11.
4.
LEASES
The Company leases identified assets consisting primarily of office and warehouse space, warehouse
equipment and vehicles. Leases are classified as either finance leases or operating leases based on criteria in FASB
ASC 842. The Company’s leases have remaining lease terms of less than one year to nine years, some of which
include options to extend the leases for up to five years, and some of which include options to terminate the leases
within one year.
The components of lease cost for the years ended December 31, 2024, 2023 and 2022 were as follows:
2024
2023
2022
Operating lease cost
$15,796
$ 12,060
$ 8,641
Short-term lease cost
8,940
5,545
3,705
Variable lease cost
885
861
773
Finance leases:
Amortization of right-of-use assets
1,874
1,259
545
Interest on lease liabilities
227
255
24
Finance lease cost
2,101
1,514
569
Total lease cost
$27,722
$ 19,980
$ 13,688
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
100
Supplemental cash flow information for the years ended December 31, 2024, 2023 and 2022 was as
follows:
2024
2023
2022
Cash paid for amounts included in the measurement of lease liabilities:
Operating cash outflows from operating leases
$ 14,980
$ 10,634
$
8,164
Operating cash outflows from finance leases
227
255
24
Financing cash outflows from finance leases
8,223
6,346
2,091
ROU assets obtained in exchange for lease obligations:
Finance leases
6,020
12,010
1,897
Operating leases
9,651
30,342
22,962
Supplemental balance sheet information was as follows:
December 31,
December 31,
Balance Sheet Location
2024
2023
Operating leases:
Right-of-use assets
Other assets
$
55,240
$
58,845
Current lease liabilities
Accrued liabilities
$
12,530
$
11,088
Noncurrent lease liabilities
Other liabilities
43,857
48,459
Total operating lease liabilities
$
56,387
$
59,547
Finance leases:
Right-of-use assets
Property and equipment, net
$
6,129
$
11,147
Current lease liabilities
Accrued liabilities
$
4,211
$
6,449
Noncurrent lease liabilities
Other liabilities
38
19
Total finance lease liabilities
$
4,249
$
6,468
Weighted-average remaining lease term and weighted-average discount rate for the Company’s leases were
as follows:
December 31,
December 31,
2024
2023
Weighted-average remaining lease term in years:
Operating leases
5.5
6.3
Finance leases
0.8
0.7
Weighted-average discount rate:
Operating leases
4.8 %
4.7 %
Finance leases
5.5 %
6.3 %
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
101
The following table outlines maturities of the Company’s lease liabilities as of December 31, 2024:
Undiscounted Future Lease Payments
Operating Leases
Finance Leases
2025
$
14,868
$
4,313
2026
11,514
14
2027
10,577
11
2028
8,759
11
2029
6,805
6
2030 and thereafter
11,851
—
Total lease payments
64,374
4,355
Less imputed interest
(7,987)
(106)
Total
$
56,387
$
4,249
As of December 31, 2024, the Company did not have any significant leases that had not yet commenced.
5.
INVESTMENTS
The Company held no short-term or long-term investments at December 31, 2024. The following table
summarizes the Company’s investments at December 31, 2023.
Continuous
Continuous
Gross
Gross
Unrealized
Unrealized
Unrealized
Unrealized
Loss Position
Loss Position
Amortized
Holding
Holding
Fair
less than 12
greater than
December 31, 2023
Cost
Gains
Losses
Value
Months
12 Months
Available-for-sale
Short-term:
Commercial paper
$
163,775
$
—
$
1
$
163,774
$
1
$
—
Certificates of deposit
15,590
—
—
15,590
—
—
Municipal securities
361
—
—
361
—
—
U.S. government agency
securities
116,524
90
66
116,548
66
—
U.S. treasuries
412,936
205
1,084
412,057
1,084
—
Corporate bonds
247,340
89
154
247,275
154
—
Long-term:
U.S. government agency
securities
23,485
51
5
23,531
5
—
U.S. treasuries
35,896
79
8
35,967
8
—
Corporate bonds
16,903
32
2
16,933
2
—
Total
$ 1,032,810
$
546
$
1,320
$ 1,032,036
$
1,320
$
—
During the years ended December 31, 2024, 2023 and 2022, realized gains or losses recognized on the sale
of investments were not significant.
The Company’s investments at December 31, 2023 carried investment grade credit ratings.
The Company held no short-term or long-term investments at December 31, 2024. The following table
summarizes the underlying contractual maturities of the Company’s investments at December 31, 2023.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
102
December 31, 2023
Amortized Cost
Fair Value
Less than 1 year:
Commercial paper
$
163,775
$
163,774
Municipal securities
361
361
U.S. government agency securities
116,524
116,548
Certificates of deposit
15,590
15,590
U.S. treasuries
412,936
412,057
Corporate bonds
247,340
247,275
Due 1 - 10 years:
U.S. treasuries
35,896
35,967
U.S. government agency securities
23,485
23,531
Corporate bonds
16,903
16,933
Total
$
1,032,810
$ 1,032,036
6.
FAIR VALUE OF CERTAIN FINANCIAL ASSETS AND LIABILITIES
ASC 820, “Fair Value Measurement”, provides a framework for measuring fair value and requires
disclosures regarding fair value measurements. ASC 820 defines fair value as the price that would be received on
the sale of an asset or paid to transfer a liability in an orderly transaction between market participants at the
measurement date. ASC 820 also establishes a fair value hierarchy that requires an entity to maximize the use of
observable inputs, where available. The three levels of inputs required by the standard that the Company uses to
measure fair value are summarized below.
Level 1: Quoted prices in active markets for identical assets or liabilities.
Level 2: Observable inputs other than Level 1 prices, such as quoted prices for similar assets or liabilities;
quoted prices in markets that are not active; or other inputs that are observable or can be corroborated by
observable market data for substantially the full term of the related assets or liabilities.
Level 3: Unobservable inputs that are supported by little or no market activity and that are significant to
the fair value of the assets or liabilities.
ASC 820 requires the use of observable market inputs (quoted market prices) when measuring fair value
and requires a Level 1 quoted price to be used to measure fair value whenever possible.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
103
The following tables present the fair value of the Company’s financial assets and liabilities that are recorded
at fair value on a recurring basis, segregated among the appropriate levels within the fair value hierarchy at:
December 31, 2024
Level 1
Level 2
Level 3
Total
Cash
$
1,103,647
$
—
$
—
$
1,103,647
Money market funds
396,306
—
—
396,306
Certificates of deposit
—
33,334
—
33,334
Foreign currency derivatives
—
799
—
799
Commodity derivatives
—
(785)
—
(785)
Total
$
1,499,953
$
33,348
$
—
$
1,533,301
Amounts included in:
Cash and cash equivalents
$
1,499,953
$
33,334
$
—
$
1,533,287
Accounts receivable, net
—
5,991
—
5,991
Other assets
—
6
—
6
Accrued liabilities
—
(5,952)
—
(5,952)
Other liabilities
—
(31)
—
(31)
Total
$
1,499,953
$
33,348
$
—
$
1,533,301
December 31, 2023
Level 1
Level 2
Level 3
Total
Cash
$
1,105,701
$
—
$
—
$
1,105,701
Money market funds
960,873
—
—
960,873
Certificates of deposit
—
33,824
—
33,824
Commercial paper
—
163,774
—
163,774
Corporate bonds
—
264,208
—
264,208
Municipal securities
—
361
—
361
U.S. government agency securities
—
159,585
—
159,585
U.S. treasuries
—
641,385
—
641,385
Foreign currency derivatives
—
(1,083)
—
(1,083)
Commodity derivatives
—
4,410
—
4,410
Total
$
2,066,574
$
1,266,464
$
—
$
3,333,038
Amounts included in:
Cash and cash equivalents
$
2,066,574
$
231,101
$
—
$
2,297,675
Short-term investments
—
955,605
—
955,605
Accounts receivable, net
—
4,618
—
4,618
Other assets
—
316
—
316
Investments
—
76,431
—
76,431
Accrued liabilities
—
(1,607)
—
(1,607)
Total
$
2,066,574
$
1,266,464
$
—
$
3,333,038
At December 31, 2024, the Company held no short-term or long-term investments. At December 31, 2023,
all of the Company’s short-term and long-term investments were classified within Level 1 or Level 2 of the fair
value hierarchy. The Company’s valuation of its Level 1 investments is based on quoted market prices in active
markets for identical securities. The Company’s valuation of its Level 2 investments is based on other observable
inputs, specifically a market approach which utilizes valuation models, pricing systems, mathematical tools and
other relevant information for the same or similar securities. The Company’s valuation of its Level 2 foreign
currency exchange contracts is based on quoted market prices of the same or similar instruments, adjusted for
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
104
counterparty risk. There were no transfers between Level 1 and Level 2 measurements during the years ended
December 31, 2024 and 2023, and there were no changes in the Company’s valuation techniques.
Assets recognized or disclosed at fair value in the consolidated financial statements on a nonrecurring basis
include items such as property and equipment, goodwill and other intangible assets. These assets are measured at
fair value whenever events or changes in circumstances indicate that the carrying amount of an asset may not be
recoverable. The fair value of trademarks was determined using the relief-from-royalty method. The fair value of
reporting units was determined using a discounted cash flow analysis and a market approach. Determining the fair
value of trademarks and reporting units required the use of significant judgment, including royalty rates, discount
rates, assumptions in the Company’s long-term business plan about future revenue and expenses, capital
expenditures, and changes in working capital, which are dependent on internal forecasts and estimation of the long-
term growth rate. These plans take into consideration factors including historical experience, anticipated future
economic conditions, and expectations for the industry and markets in which the Company participates. Inputs used
to estimate these fair values included significant unobservable inputs that reflect the Company’s assumptions about
the inputs that market participants would use and, therefore, the fair value assessments are classified within Level
3 of the fair value hierarchy. See Note 10.
7.
DERIVATIVE INSTRUMENTS AND HEDGING ACTIVITIES
The Company accounts for its derivative instruments and hedging activities under ASC 815, “Derivatives
and Hedging.” The following table presents the fair values of the Company’s derivative instruments:
Fair value
Derivatives designated as
December 31,
December 31,
hedging instruments
2024
2023
Balance Sheet location
Assets:
Commodity contracts
$
1,884
$
4,480
Accounts receivable, net
Commodity contracts
$
6
$
316
Other assets
Liabilities:
Commodity contracts
$
(2,644)
$
(386)
Accrued liabilities
Commodity contracts
$
(31)
$
—
Other liabilities
Fair value
Derivatives not designated as
December 31,
December 31,
hedging instruments
2024
2023
Balance Sheet location
Assets:
Foreign currency exchange contracts
$
4,107
$
138
Accounts receivable, net
Liabilities:
Foreign currency exchange contracts
$
(3,308)
$
(1,221)
Accrued liabilities
Cash Flow Hedging Strategy
The Company uses cash flow hedges to minimize the variability in cash flows of forecasted transactions
caused by fluctuations in commodity prices. The changes in the fair values of derivatives designated as cash flow
hedges are recorded in accumulated other comprehensive income (loss) (“AOCI”) and are reclassified into the line
item in our consolidated statement of income in which the hedged items are recorded in the same period that the
hedged items affect earnings. The changes in the fair values of hedges that are determined to be ineffective are
immediately reclassified from AOCI into earnings. The maximum length of time for which the Company hedges
its exposure to the variability in future cash flows is currently less than two years.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
105
The Company has entered into commodity hedge contracts to mitigate the price risk associated with a
portion of its forecasted aluminum purchases. These derivative instruments were designated as part of the
Company’s commodity cash flow hedging program. The objective of this hedging program is to reduce the
variability of cash flows associated with future purchases of aluminum. The total notional values of derivatives that
were designated and qualified for this program were $127.0 million and $98.3 million as of December 31, 2024 and
2023, respectively.
The following table presents the impact that changes in the fair values of derivatives designated as cash
flow hedges had on other comprehensive income (“OCI”), AOCI and earnings:
Year ended December 31, 2024
Derivatives designated as
Gain (loss)
Location of gain (loss)
Gain (loss) reclassified
hedging instruments
recognized in AOCI
recognized in income
from AOCI into income
Commodity contracts
$
(1,131)
Cost of sales
$
2,835
Year ended December 31, 2023
Derivatives designated as
Gain (loss)
Location of gain (loss)
Gain (loss) reclassified
hedging instruments
recognized in AOCI
recognized in income
from AOCI into income
Commodity contracts
$
4,410
Cost of sales
$
(317)
As of December 31, 2024, the Company estimates that it will reclassify into earnings net gains (losses) of
$0.9 million from the amount recorded in AOCI as the anticipated cash flows occur during the next 12 months.
Economic (Non-Designated) Hedging Strategy
The Company is exposed to foreign currency exchange rate risks related primarily to its foreign business
operations. During the years ended December 31, 2024, 2023 and 2022, the Company entered into forward currency
exchange contracts with financial institutions to create an economic hedge to specifically manage a portion of the
foreign exchange risk exposure associated with certain consolidated subsidiaries’ non-functional currency
denominated assets and liabilities. All foreign currency exchange contracts of the Company that were outstanding
as of December 31, 2024 have terms of approximately one month or less. The Company does not enter into forward
currency exchange contracts for speculation or trading purposes.
The Company has not designated its foreign currency exchange contracts as hedge transactions. Therefore,
gains and losses on the Company’s foreign currency exchange contracts are recognized in interest and other income
(expense), net, in the consolidated statements of income, and are largely offset by the changes in the fair value of
the underlying economically hedged item. The total notional values of derivatives related to our foreign currency
economic hedges were $342.4 million and $282.7 million as of December 31, 2024 and 2023, respectively.
The net gains (losses) on derivatives not designated as hedging instruments in the consolidated statements
of income were as follows:
Gain (loss) recognized
in income on derivatives
Location of gain (loss)
Year ended
Derivatives not designated as
recognized in income on
December 31,
December 31,
December 31,
hedging instruments
derivatives
2024
2023
2022
Foreign currency exchange
contracts
Interest and other income
(expense), net
$
1,651
$
(12,364) $
(6,893)
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
106
Certain of the Company’s counterparty agreements contain provisions that require the Company to post
collateral on derivative instruments in a net liability position. As of December 31, 2024, $1.8 million was held as
collateral and $1.9 million was posted as collateral.
8.
INVENTORIES
Inventories consist of the following at December 31:
2024
2023
Raw materials
$
232,698
$
330,021
Work in process
1,200
1,403
Finished goods
503,209
639,982
$
737,107
$
971,406
9.
PROPERTY AND EQUIPMENT, Net
Property and equipment consist of the following at December 31:
2024
2023
Land
$
178,056
$
152,253
Leasehold improvements
31,132
37,946
Furniture and fixtures
11,416
11,422
Office and computer equipment
28,029
30,904
Equipment
561,408
426,466
Buildings
280,663
211,951
Vehicles
72,564
69,527
Assets under construction
178,980
211,562
1,342,248
1,152,031
Less: accumulated depreciation and amortization
(295,224)
(261,235)
$ 1,047,024
$
890,796
Total depreciation and amortization expense recorded was $72.9 million, $63.0 million and $53.7 million
for the years ended December 31, 2024, 2023 and 2022, respectively. Assets under construction are not depreciated
until in service date.
10.
GOODWILL AND OTHER INTANGIBLE ASSETS
The following is a roll-forward of goodwill for the years ended December 31, 2024 and 2023 by reportable
segment:
Monster
Energy®
Strategic
Alcohol
Drinks
Brands
Brands
Other
Total
Balance at December 31, 2023
$ 693,644
$ 637,999
$ 86,298
$
—
$ 1,417,941
Acquisitions
—
—
—
—
—
Impairments*
—
—
(86,298)
—
(86,298)
Balance at December 31, 2024
$ 693,644
$ 637,999
$
—
$
—
$ 1,331,643
*There were no impairments prior to the year ended December 31, 2024.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
107
Monster
Energy®
Strategic
Alcohol
Drinks
Brands
Brands
Other
Total
Balance at December 31, 2022
$ 693,644
$ 637,999
$ 86,298
$
—
$ 1,417,941
Acquisitions
—
—
—
—
—
Balance at December 31, 2023
$ 693,644
$ 637,999
$ 86,298
$
—
$ 1,417,941
Intangible assets consist of the following at:
December 31,
December 31,
2024
2023
Amortizing intangibles
$
183,800
$
144,582
Accumulated amortization
(86,703)
(74,699)
97,097
69,883
Non-amortizing intangibles
1,317,155
1,357,256
$
1,414,252
$
1,427,139
For the year ended December 31, 2024, as a result of operating and financial performance not meeting
projections due in part to challenges in the category, as well as a decrease in projected ongoing operating and
financial performance related to the Alcohol Brands reporting unit, the Company determined that the conditions
indicated that indefinite lived intangible assets within the Alcohol Brands reporting unit were more-likely-than-not
impaired and performed an impairment test to compare the fair value of these indefinite lived intangible assets,
consisting of goodwill, trademarks and permits, with their respective carrying values and with the carrying value of
the Alcohol Brands reporting unit. As a result of this analysis, the Company recorded impairment charges of $86.3
million related to goodwill of the Alcohol Brands reporting unit. Subsequent to the impairment charges recorded,
there is no remaining goodwill for the Alcohol Brands reporting unit. As of December 31, 2024, the accumulated
goodwill impairment balance was $86.3 million related entirely to the Alcohol Brands reporting unit. Further, for
the years ended December 31, 2024 and 2023, impairment charges of $40.8 million and $38.7 million were recorded
to other indefinite lived intangible assets related primarily to the Alcohol Brands segment. For the year ended
December 31, 2022, impairment charges of $2.2 million were recorded to other indefinite lived intangible assets
related to the Strategic Brands segment. Impairment charges are included in operating expenses in the consolidated
statements of income.
Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been
assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number
of years that approximate their respective useful lives, generally ten to fifteen years. Total amortization expense
recorded was $7.5 million, $5.9 million and $7.6 million for the years ended December 31, 2024, 2023 and 2022,
respectively.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
108
The following is the future estimated amortization expense related to amortizing intangibles as of December
31, 2024:
Year Ending December 31:
2025
$
14,182
2026
11,065
2027
9,562
2028
8,873
2029
8,574
2030 and thereafter
44,841
$
97,097
At December 31, 2024, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors
and formulas.
11.
DISTRIBUTION AGREEMENTS
In accordance with ASC 420 “Exit or Disposal Cost Obligations”, the Company expenses distributor
termination costs in the period in which the written notification of termination occurs. Termination costs recognized
were not significant for the years ended December 31, 2024, 2023 and 2022.
In the normal course of business, amounts received pursuant to new and/or amended distribution
agreements entered into with certain bottlers/distributors, relating to the costs associated with terminating
agreements with the Company’s prior distributors, are accounted for as deferred revenue and are recognized as
revenue ratably over the anticipated life of the respective distribution agreement, generally 20 years. Revenue
recognized was $21.5 million, $21.5 million and $21.4 million for the years ended December 31, 2024, 2023 and
2022, respectively.
12.
DEBT
The Company’s long-term debt consisted of the following:
December 31,
December 31,
2024
2023
Term loan
$
375,000
$
—
Revolving credit facility
—
—
Total debt
375,000
—
Less: unamortized debt issuance costs
(1,049)
—
Total debt, net of unamortized debt issuance costs
373,951
—
Less: current portion of long-term debt
—
—
Long-term debt
$
373,951
$
—
In May 2024, the Company entered into a credit agreement with JPMorgan Chase Bank, N.A., as
administrative agent, and certain other lenders, which provides for senior unsecured credit facilities in an aggregate
principal amount of $1.50 billion (collectively, the “Credit Facilities”). The Credit Facilities consist of a $750.0
million term loan (the “Term Loan”) and up to $750.0 million in multicurrency revolving loan commitments (the
“Revolving Credit Facility”). The Term Loan matures May 2027 and the Revolving Credit Facility matures May
2029. As of December 31, 2024, the Company was in compliance with all covenants under the Credit Facilities.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
109
Borrowings under the Credit Facilities bear interest at a variable rate per annum equal to the applicable rate
plus margin (as defined in the Credit Facilities). The interest rate in effect on the Term Loan was 5.42% as of
December 31, 2024. No borrowings were outstanding under the Revolving Credit Facility as of December 31, 2024.
Borrowings under the Credit Facilities are due on the respective maturity date. Borrowings may be repaid
at any time during the term of the Credit Facilities and, in the case of the Revolving Credit Facility, may be
reborrowed prior to the maturity date.
Additionally, the Company has a line of credit of up to $15.0 million with HSBC Bank (China) Company
Limited, Shanghai Branch. At December 31, 2024, the interest rate on borrowings under the line of credit was 5.5%.
As of December 31, 2024, no amount was outstanding on this line of credit.
Based on Level 2 inputs, the carrying value of the Company’s debt approximates fair value, as borrowings
are subject to variable interest rates that adjust with changes in market rates and market conditions and the current
interest rate approximates that which would be available under similar financial arrangements.
13.
COMMITMENTS AND CONTINGENCIES
Contractual Obligations – The Company had the following contractual obligations related primarily to
sponsorships and other marketing activities as of December 31, 2024:
Year Ending December 31:
2025
$
258,010
2026
94,471
2027
44,256
2028
39,732
2029
38,247
2030 and thereafter
95
$
474,811
Purchase Commitments – The Company had purchase commitments aggregating approximately $415.9
million at December 31, 2024, which represented commitments made by the Company and its subsidiaries to
various suppliers of raw materials for the production of its products. These obligations vary in terms but are
generally satisfied within one year.
The Company purchases various raw material items, including, but not limited to, flavors, ingredients,
supplement ingredients, containers, milk, glucose, sucralose and cream, from a limited number of suppliers. An
interruption in supply from any of such resources could result in the Company’s inability to produce certain products
for limited or possibly extended periods of time. The aggregate value of purchases from suppliers of such limited
resources described above for the years ended December 31, 2024, 2023 and 2022 was $577.0 million, $590.5
million and $666.1 million, respectively.
Guarantees – The Company from time to time enters into certain types of contracts that contingently require
the Company to indemnify parties against third-party claims. These contracts primarily relate to: (i) certain
agreements with the Company’s officers, directors and employees under which the Company may be required to
indemnify such persons for liabilities arising out of their employment relationship, (ii) certain distribution or
purchase agreements under which the Company may have to indemnify the Company’s customers from any claim,
liability or loss arising out of any actual or alleged injury or damages suffered in connection with the consumption
or purchase of the Company’s products or the use of Company trademarks, and (iii) certain real estate leases, under
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
110
which the Company may be required to indemnify property owners for liabilities and other claims arising from the
Company’s use of the applicable premises. The terms of such obligations vary and typically, a maximum obligation
is not explicitly stated. Generally, the Company believes that its insurance coverage is adequate to cover any
resulting liabilities or claims.
Litigation – From time to time in the normal course of business, the Company is named in litigation,
including labor and employment matters, personal injury matters, consumer class actions, intellectual property
matters, data privacy matters, and claims, including from prior distributors. Although it is not possible to predict
the ultimate outcome of such litigation, based on the facts known to the Company, management believes that such
litigation in aggregate will likely not have a material adverse effect on the Company’s financial position or results
of operations.
The Company evaluates, on a quarterly basis, developments in legal proceedings and other matters that
could cause an increase or decrease in the amount of the liability that is accrued, if any, and any related insurance
reimbursements. As of December 31, 2024, $16.8 million of loss contingencies were included in the Company’s
accompanying consolidated balance sheet. As of December 31, 2023, $0.3 million of loss contingencies were
included in the Company’s accompanying consolidated balance sheet.
14.
ACCUMULATED OTHER COMPREHENSIVE LOSS
The components of accumulated other comprehensive loss, after tax, are as follows at December 31:
2024
2023
Accumulated net unrealized gain (loss) on available-for-sale securities
$
—
$
(758)
Accumulated foreign currency translation gain (loss)
(269,930)
(128,989)
Accumulated net gain (loss) on commodity derivatives
443
4,410
Total accumulated other comprehensive loss
$ (269,487)
$ (125,337)
15.
TREASURY STOCK
Share Repurchase Programs
On November 2, 2022, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to $500.0 million of the Company’s outstanding common stock (the “November 2022 Repurchase
Plan”). During the year ended December 31, 2024, the Company purchased approximately 4.6 million shares of
common stock at an average purchase price of $51.67 per share, for a total amount of approximately $239.6 million,
which exhausted the availability under the November 2022 Repurchase Plan.
On November 7, 2023, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to an additional $500.0 million of the Company’s outstanding common stock (the “November 2023
Repurchase Plan”). During the year ended December 31, 2024, the Company purchased approximately 10.6 million
shares of common stock at an average purchase price of $47.16 per share, for a total amount of approximately
$500.0 million, which exhausted the availability under the November 2023 Repurchase Plan.
On August 19, 2024, the Company’s Board of Directors authorized a share repurchase program for the
purchase of up to an additional $500.0 million of the Company’s outstanding common stock (the “August 2024
Repurchase Plan”). During the year ended December 31, 2024, no shares were repurchased under the August 2024
Repurchase Plan. As of February 27, 2025, $500.0 million remained available for repurchase under the August 2024
Repurchase Plan.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
111
The aggregate amount of the Company’s outstanding common stock that remains available for repurchase
under all previously authorized repurchase plans is $500.0 million as of February 27, 2025.
During the year ended December 31, 2024, 0.4 million shares of common stock were purchased from
employees in lieu of cash payments for options exercised or withholding taxes due for a total amount of $23.1
million. While such purchases are considered common stock repurchases, they are not counted as purchases against
the Company’s authorized share repurchase programs. Such shares are included in common stock in treasury in the
accompanying consolidated balance sheet at December 31, 2024.
Tender Offer
On May 1, 2024, the Board of Directors authorized the Company to execute a modified “Dutch auction”
tender offer to repurchase up to $3.0 billion of its outstanding shares of common stock. On May 8, 2024, the
Company commenced the tender offer, with such offer expiring on June 5, 2024. On June 10, 2024, the Company
accepted for purchase a total of approximately 56.6 million shares of common stock at a purchase price of $53.00
per share, for an aggregate purchase price of approximately $3.0 billion. The repurchase was funded with
approximately $2.25 billion of cash on hand and approximately $750 million in borrowings. The cost of these shares
and the fees relating to the tender offer are included in common stock in treasury in the accompanying consolidated
balance sheet at December 31, 2024.
16.
STOCK-BASED COMPENSATION
The Company has two stock-based compensation plans under which shares were available for grant as of
December 31, 2024: (i) the Monster Beverage Corporation 2020 Omnibus Incentive Plan (the “2020 Omnibus
Incentive Plan”), which includes the Monster Beverage Corporation Deferred Compensation Plan as a sub plan
thereunder, and (ii) the Monster Beverage Corporation 2017 Compensation Plan for Non-Employee Directors as
Amended and Restated on February 23, 2022 (the “2017 Directors Plan”), which includes the Monster Beverage
Corporation Deferred Compensation Plan for Non-Employee Directors as a sub plan thereunder. The 2020 Omnibus
Incentive Plan was approved by the Board of Directors on April 14, 2020 and approved by the stockholders of the
Company at the annual meeting of the Company’s stockholders held on June 3, 2020 (the “Effective Date”). The
2020 Omnibus Incentive Plan replaced the Monster Beverage Corporation 2011 Omnibus Incentive Plan (the “2011
Omnibus Incentive Plan”).
The 2020 Omnibus Incentive Plan provides for the granting of stock options, stock appreciation rights,
restricted stock, restricted stock units, performance awards, and other share-based awards up to an aggregate of
92,338,734 shares of the Company’s common stock, comprised of 64,000,000 new shares of common stock
reserved under the 2020 Omnibus Incentive Plan, which were authorized on the Effective Date, and 28,338,734
shares of common stock that were available for grant under the 2011 Omnibus Incentive Plan as of December 31,
2019 and prior to the Effective Date. Shares authorized under the 2020 Omnibus Incentive Plan are reduced by one
(1) share for options or stock appreciation rights granted under the 2020 Omnibus Incentive Plan and for any grants
after December 31, 2019 under the 2011 Omnibus Incentive Plan, and by 2.6 shares for each share granted or issued
with respect to a Full Value Award under either the 2020 Omnibus Incentive Plan or for any shares granted after
December 31, 2019 under the 2011 Omnibus Incentive Plan. A “Full Value Award” is an award other than an
incentive stock option, a non-qualified stock option, or a stock appreciation right, which is settled by the issuance
of shares. Options granted under the 2020 Omnibus Incentive Plan may be incentive stock options under Section
422 of the Internal Revenue Code, as amended (the “Code”), or non-qualified stock options.
Shares previously granted under the 2011 Omnibus Incentive Plan after December 31, 2019 and prior to
the Effective Date of the 2020 Omnibus Incentive Plan reduced the number of shares available for grant under the
2020 Omnibus Incentive Plan. As of December 31, 2024, 21,077,180 shares of the Company’s common stock have
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
112
been granted, net of cancellations, and 66,497,789 shares (as adjusted for Full Value Awards) of the Company’s
common stock remain available for grant under the 2020 Omnibus Incentive Plan.
The Compensation Committee of the Board of Directors (the “Compensation Committee”) has sole and
exclusive authority to grant stock awards to all employees who are not new hires and to all new hires who are
subject to Section 16 of the Exchange Act (“Section 16”). Each of the Compensation Committee and the Executive
Committee of the Board of Directors (the “Executive Committee”) independently has the authority to grant stock
awards to (i) new hires and (ii) employees receiving a promotion, in each case, who are not Section 16 employees.
Awards granted by the Executive Committee are not subject to approval or ratification by the Board of Directors or
the Compensation Committee. Options granted under the 2020 Omnibus Incentive Plan generally vest over a three-
to five-year period from the grant date and are generally exercisable up to 10 years after the grant date. Restricted
stock units granted under the 2020 Omnibus Incentive Plan generally vest over a three- or five-year period from the
grant date. Performance share units will generally vest based on an award recipient’s continuous employment
through a cumulative three - year performance period and the achievement of financial performance goals specified
for the applicable award during such performance period.
In 2016, the Company adopted the Deferred Compensation Plan (as a sub plan to the 2011 Omnibus
Incentive Plan), pursuant to which eligible employees may elect to defer cash and/or equity based compensation
and to receive the deferred amounts, together with an investment return (positive or negative), either at a pre-
determined time in the future or upon termination of employment with the Company or its subsidiaries or affiliates
that are participating employers under the Deferred Compensation Plan, as provided under the Deferred
Compensation Plan and in relevant deferral elections. Deferrals under the Deferred Compensation Plan are
unfunded and unsecured. As of December 31, 2024 deferrals under the Deferred Compensation Plan are solely
comprised of cash compensation and equity compensation and are not material in the aggregate.
In 2017, the Company adopted the 2017 Directors Plan, a successor plan to the 2009 Monster Beverage
Corporation Stock Incentive Plan for Non-Employee Directors. The 2017 Directors Plan permits the granting of
stock options, stock appreciation rights, restricted shares or restricted stock units, deferred awards, dividend
equivalents, and other share based awards up to an aggregate of 2,500,000 shares of common stock of the Company
to non-employee directors of the Company.
Each calendar year, a non-employee director will receive an annual retainer and annual equity award, as
provided for in the 2017 Directors Plan, which may be modified from time to time. In February 2022, the Board of
Directors amended and restated the 2017 Directors Plan to provide for increases to the annual cash retainer and
annual equity retainer that non-employee directors are entitled to receive. Currently, non-employee directors receive
an annual equity retainer of approximately $175,000 in the form of restricted stock units at each annual meeting of
the Company’s stockholders or promptly thereafter. A non-employee director’s annual award of restricted stock
units will generally vest on the earliest to occur of: (a) the last business day immediately preceding the annual
meeting of the Company’s stockholders in the calendar year following the calendar year in which the grant date
occurs, (b) a Change of Control (as defined in the 2017 Directors Plan), (c) the non-employee director’s death, or
(d) the date of the non-employee director’s separation from service due to disability, so long as the non-employee
director remains a non-employee director through such date. The Board of Directors may in its discretion award
non-employee directors stock options, stock appreciation rights, restricted stock and other share-based awards in
lieu of or in addition to restricted stock units. The Board of Directors may amend or terminate the 2017 Directors
Plan at any time, subject to certain limitations set forth in the 2017 Directors Plan. As of December 31, 2024,
291,791 shares of the Company’s common stock had been granted under the 2017 Directors Plan, and 2,208,209
shares of the Company’s common stock remain available for grant.
In 2017, the Company adopted the Deferred Compensation Plan for Non-Employee Directors (as a sub plan
to the 2017 Directors Plan), pursuant to which the Board of Directors may permit non-employee directors to elect,
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
113
at such times and in accordance with rules and procedures (or sub-plan) adopted by the Board of Directors (which
are intended to comply with Section 409A of the Code, as applicable), to receive all or any portion of such non-
employee director’s compensation, whether payable in cash or in equity, on a deferred basis. Deferrals under the
Deferred Compensation Plan for Non-Employee Directors are unfunded and unsecured. As of December 31, 2024,
deferrals under the Deferred Compensation Plan for Non-Employee Directors are solely comprised of cash
compensation and equity compensation and are not material in the aggregate. The 2017 Directors Plan was adopted
to effectuate any such deferrals. The 2017 Directors Plan is administered by the Board of Directors. Each award
granted under the 2017 Directors Plan will be evidenced by a written agreement and will contain the terms and
conditions that the Board of Directors deems appropriate.
In February 2022, as part of the Board of Directors’ amendment and restatement of the 2017 Directors Plan,
such amendment and restatement also introduced the requirement for each non-employee director to satisfy the
share ownership guidelines set forth below, as may be modified by the Board of Directors from time to time. The
current share ownership guidelines provide that non-employee directors of the Company must:
Hold shares of Company common stock having a total value of five times the annual retainer payable to a
non-employee director (excluding any portion of the annual retainer attributable to a non-employee
director’s service as a member of a subcommittee, as a chair of a subcommittee or as the lead independent
director, as applicable). For this purpose, deferred shares or deferred restricted stock units will be deemed
held, to the extent vested.
The minimum stock ownership level must be achieved by each non-employee director by the fifth
anniversary of such non-employee director’s initial appointment to the Board of Directors.
Once achieved, ownership of the guideline amount should be maintained for so long as the non-employee
director retains his or her seat on the Board of Directors.
There may be rare instances where these guidelines would place a hardship on a non-employee director. In
these cases or in similar circumstances, the Board of Directors will make the final decision as to developing
an alternative stock ownership guideline for a non-employee director that reflects the intention of these
guidelines and his or her personal circumstances.
The Company recorded $91.0 million, $68.8 million and $64.1 million of compensation expense relating
to outstanding options, restricted stock units, performance share units and other share-based awards during the years
ended December 31, 2024, 2023 and 2022, respectively.
The tax benefit for tax deductions from non-qualified stock option exercises, disqualifying dispositions of
incentive stock options and vesting of restricted stock units and performance share units for the years ended
December 31, 2024, 2023 and 2022 was $12.9 million, $62.2 million and $9.1 million, respectively.
Stock Options
Under the Company’s stock-based compensation plans, all stock options granted through December 31,
2024 were granted at prices based on the fair value of the Company’s common stock on the date of grant. The
Company records compensation expense for (i) employee stock options based on the estimated fair value of the
options on the date of grant and (ii) for non-employee stock options based on the estimated fair value of the options
as of the earlier of (1) the date at which a commitment for performance by the non-employee to earn the stock
option is reached or (2) the date at which the non-employee’s performance is complete, in each case using the Black-
Scholes-Merton option pricing formula with the assumptions included in the table below. The Company uses
historical data to determine the exercise behavior, volatility and forfeiture rate of the options.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
114
The following weighted-average assumptions were used to estimate the fair value of options granted during:
2024
2023
2022
Dividend yield
0.0 %
0.0 %
0.0 %
Expected volatility
27.4 %
27.6 %
27.7 %
Risk-free interest rate
4.18 %
3.75 %
2.15 %
Expected term
6.4 Years
6.3 Years
6.1 Years
Expected Volatility: The Company uses historical volatility as it provides a reasonable estimate of the
expected volatility. Historical volatility is based on the most recent volatility of the stock price over a period of time
equivalent to the expected term of the option.
Risk-Free Interest Rate: The risk-free interest rate is based on the U.S. treasury zero-coupon yield curve in
effect at the time of grant for the expected term of the option.
Expected Term: The Company’s expected term represents the weighted-average period that the Company’s
stock options are expected to be outstanding. The expected term is based on the expected time to post-vesting
exercise of options by employees. The Company uses historical exercise patterns of previously granted options to
derive employee behavioral patterns used to forecast expected exercise patterns.
The following table summarizes the Company’s activities with respect to its stock option plans as follows:
Weighted-
Weighted-
Average
Average
Remaining
Number of
Exercise
Contractual
Shares (in
Price Per
Term (in
Aggregate
Options
thousands)
Share
years)
Intrinsic Value
Outstanding at January 1, 2024
24,983
$
33.64
5.8
$
598,866
Granted 01/01/24 - 03/31/24
4,332
$
60.29
Granted 04/01/24 - 06/30/24
62
$
51.89
Granted 07/01/24 - 09/30/24
1,236
$
48.40
Granted 10/01/24 - 12/31/24
12
$
51.59
Exercised
(2,908)
$
27.16
Cancelled or forfeited
(629)
$
48.28
Outstanding at December 31, 2024
27,088
$
38.98
5.8
$
400,207
Vested and expected to vest in the future at
December 31, 2024
26,124
$
38.49
5.7
$
396,642
Exercisable at December 31, 2024
14,169
$
29.39
3.7
$
328,318
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
115
The following table summarizes information about stock options outstanding and exercisable at December
31, 2024:
Options Outstanding
Options Exercisable
Weighted
Average
Weighted
Number
Weighted
Number
Remaining
Average
Exercisable
Average
Range of Exercise
Outstanding
Contractual
Exercise
(in
Exercise
Prices ($)
(in thousands)
Term (Years)
Price ($)
thousands)
Price ($)
$ 18.03
-
$ 22.46
3,036
1.3
$
22.02
3,036
$
22.02
$ 22.51
-
$ 29.37
5,108
2.8
$
26.63
5,108
$
26.63
$ 29.84
-
$ 31.20
3,715
4.6
$
30.42
3,400
$
30.35
$ 31.46
-
$ 33.71
53
4.6
$
32.49
42
$
32.37
$ 36.62
-
$ 36.62
3,978
7.2
$
36.62
1,088
$
36.62
$ 38.96
-
$ 48.30
3,191
7.6
$
45.75
1,049
$
44.36
$ 48.90
-
$ 48.90
20
6.7
$
48.90
9
$
48.90
$ 50.82
-
$ 50.82
3,641
8.2
$
50.82
430
$
50.82
$ 51.38
-
$ 59.36
207
9.1
$
53.81
7
$
55.56
$ 60.30
-
$ 60.30
4,139
9.2
$
60.30
—
$
—
27,088
5.8
$
38.98
14,169
$
29.39
The weighted-average grant-date fair value of options granted during the years ended December 31, 2024,
2023 and 2022 was $21.40 per share, $18.28 per share and $11.74 per share, respectively. The total intrinsic value
of options exercised during the years ended December 31, 2024, 2023 and 2022 was $83.1 million, $333.5 million
and $68.2 million, respectively.
Cash received from option exercises under all plans for the years ended December 31, 2024, 2023 and 2022
was $79.0 million, $130.3 million and $64.0 million, respectively.
At December 31, 2024, there was $151.8 million of total unrecognized compensation expense related to
non-vested options granted to employees under the Company’s share-based payment plans. That cost is expected
to be recognized over a weighted-average period of 3.1 years.
Restricted Stock Units and Performance Share Units
The cost of stock-based compensation for restricted stock units and performance share units is measured
based on the closing fair market value of the Company’s common stock at the date of grant. In the event that the
Company has the option and intent to settle a restricted stock unit or performance share unit in cash, the award is
classified as a liability and revalued at each balance sheet date.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
116
The following table summarizes the Company’s activities with respect to non-vested restricted stock units
and performance share units as follows:
Weighted-
Number of
Average
Shares (in
Grant-Date
thousands)
Fair Value
Non-vested at January 1, 2024
1,964
$
40.95
Granted 01/01/24 - 03/31/241
502
$
57.04
Granted 04/01/24 - 06/30/24
27
$
49.12
Granted 07/01/24 - 09/30/24
32
$
48.40
Granted 10/01/24 - 12/31/24
2
$
49.24
Vested
(829)
$
40.71
Forfeited/cancelled
(16)
$
39.55
Non-vested at December 31, 2024
1,682
$
46.16
1The grant activity for performance share units is recorded based on the target performance level earning 100% of target
performance share units. The actual number of performance share units earned could range from 0% to 200% of target
depending on the achievement of pre-established performance goals.
The weighted-average grant-date fair value of restricted stock units and/or performance share units granted
during the years ended December 31, 2024, 2023 and 2022 was $58.77, $51.24 and $37.13 per share, respectively.
As of December 31, 2024, 1.2 million of restricted stock units and performance share units are expected to vest.
At December 31, 2024, total unrecognized compensation expense relating to non-vested restricted stock
units and performance share units was $36.4 million, which is expected to be recognized over a weighted-average
period of 1.5 years.
Other Share-Based Awards
The Company has granted other share-based awards to certain employees that are payable in cash. These
awards are classified as liabilities and are valued based on the fair value of the award at the grant date and are
remeasured at each reporting date until settlement, with compensation expense being recognized in proportion to
the completed requisite service period up until date of settlement. At December 31, 2024, other share-based awards
outstanding included grants that vest over three years payable in the first quarters of 2025, 2026 and 2027.
At December 31, 2024, there was no unrecognized compensation expense related to nonvested other share-
based awards granted to employees under the Company’s stock-based compensation plans.
Employee and Non-Employee Share-Based Compensation Expense
The table below shows the amounts recognized in the consolidated financial statements for the years ended
December 31, 2024, 2023 and 2022 for share-based compensation related to employees and non-employees.
Employee and non-employee share-based compensation expense of $91.0 million for the year ended
December 31, 2024 is comprised of $12.5 million relating to incentive stock options, $0.1 million relating to other
share-based awards and $78.4 million relating to non-qualified stock options, restricted stock units and performance
share units.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
117
Employee and non-employee share-based compensation expense of $68.8 million for the year ended
December 31, 2023 is comprised of $10.3 million relating to incentive stock options, $1.2 million relating to other
share-based awards and $57.3 million relating to non-qualified stock options, restricted stock units and performance
share units.
Employee and non-employee share-based compensation expense of $64.1 million for the year ended
December 31, 2022 is comprised of $9.4 million relating to incentive stock options, $0.7 million relating to other
share-based awards and $54.0 million relating to non-qualified stock options, restricted stock units and performance
share units.
2024
2023
2022
Operating expenses
$ 90,985
$ 68,836
$ 64,109
Total employee and non-employee share-based compensation expense
included in income, before income tax
90,985
68,836
64,109
Less: Amount of income tax benefit recognized in earnings
(16,006)
(64,401)
(13,175)
Amount charged against net income
$ 74,979
$
4,435
$ 50,934
17.
INCOME TAXES
The Company evaluated the various provisions of the Tax Reform Act, including, the global intangible
low-taxed income (“GILTI”) and the foreign derived intangible income provisions. The Company will treat any
U.S. tax on foreign earnings under GILTI as a current period expense when incurred.
Consolidated retained earnings at December 31, 2024 included undistributed after-tax earnings from certain
non-U.S. subsidiaries that were not indefinitely reinvested. At December 31, 2024, the Company had a deferred tax
liability of $10.7 million for the estimated taxes associated with the repatriation of these earnings. Undistributed
earnings of approximately $218.5 million in foreign subsidiaries were indefinitely reinvested in foreign operations.
Quantification of the deferred tax liability, if any, associated with indefinitely reinvested earnings was not
practicable.
The domestic and foreign components of the Company’s income before provision for income taxes are as
follows:
Year Ended December 31,
2024
2023
2022
Domestic*
$ 1,540,619
$ 1,809,418
$ 1,327,459
Foreign*
448,840
259,064
244,505
Income before provision for income taxes
$ 1,989,459
$ 2,068,482
$ 1,571,964
*After intercompany royalties, management fees and interest charges from the Company’s domestic to foreign entities of $108.4
million, $101.4 million and $85.0 million for the years ended December 31, 2024, 2023 and 2022, respectively.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
118
Components of the provision for income taxes are as follows:
Year Ended December 31,
2024
2023
2022
Current:
Federal
$ 273,825
$ 259,911
$ 247,482
State
55,087
47,079
47,255
Foreign
145,118
99,563
37,421
474,030
406,553
332,158
Deferred:
Federal
11,395
42,237
19,111
State
(900)
2,376
258
Foreign
(12,772)
(13,936)
26,084
(2,277)
30,677
45,453
Valuation allowance
8,658
264
2,729
$ 480,411
$ 437,494
$ 380,340
A reconciliation of the total provision for income taxes after applying the U.S. federal statutory rate of
21% to income before provision for income taxes to the reported provision for income taxes are as follows for the
years ended:
Year Ended December 31,
2024
2023
2022
U.S. Federal tax expense at statutory rates
$ 417,786
$ 434,381
$ 330,113
State income taxes, net of federal tax benefit
38,850
39,416
35,848
Permanent differences
(21,298)
(27,235)
(5,450)
Stock-based compensation
5,266
(43,846)
3,571
Residual tax on undistributed foreign earnings
3,903
8,423
—
Other
(10,843)
(5,132)
1,371
Foreign rate differential
38,089
31,223
12,158
Valuation allowance
8,658
264
2,729
$ 480,411
$ 437,494
$ 380,340
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
119
Major components of the Company’s deferred tax assets (liabilities) at December 31, 2024 and 2023 are
presented in the table below. Certain amounts as of December 31, 2023 have been reclassified to conform to
presentation as of December 31, 2024.
2024
2023
Deferred Tax Assets:
Reserve for inventory obsolescence
$
9,950
$
4,022
Capitalization of inventory costs
13,253
12,159
Accrued compensation
13,941
12,413
Deferred revenue
53,802
58,156
Stock-based compensation
19,649
19,093
Net operating loss carryforward
33,159
27,000
Prepaid supplies
9,081
10,567
Termination payments
39,489
46,810
Operating lease liabilities
13,201
5,739
Intangible assets
84,455
70,500
Accrued liabilities
16,725
10,087
Other deferred tax assets
57,562
42,071
Total gross deferred tax assets
$ 364,267
$ 318,617
Deferred Tax Liabilities:
Amortization of intangibles
$
(93,511)
$
(76,536)
Operating lease ROU assets
(13,201)
(5,739)
Bang transaction gain
(11,740)
(10,698)
Depreciation
(57,168)
(35,708)
Other deferred tax liabilities
(12,741)
(13,822)
Total gross deferred tax liabilities
$ (188,361)
$ (142,503)
Valuation Allowance
(38,665)
(30,007)
Net deferred tax assets
$ 137,241
$ 146,107
During the years ended December 31, 2024, 2023 and 2022, the Company established full valuation
allowances against certain deferred tax assets from cumulative net operating losses incurred by certain foreign
subsidiaries of the Company as well as state income tax related to cumulative net operating losses incurred by
certain U.S. subsidiaries. The effect of the valuation allowances and the subsequent related impact on the
Company’s overall tax rate was to increase the Company’s provision for income taxes by $8.6 million, $0.2 million
and $2.7 million for the years ended December 31, 2024, 2023 and 2022, respectively. At December 31, 2024, the
Company had net states operating loss carryforwards of approximately $58.5 million and net foreign operating loss
carryforwards of approximately $109.0 million. Of these amounts, $65.4 million of net foreign operating loss
carryforwards may be carried forward indefinitely. The remaining $102.1 million of net states and foreign operating
loss carryforwards will begin to expire in 2025.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
120
The following is a roll-forward of the Company’s total gross unrecognized tax benefits, not including
interest and penalties, for the years ended December 31, 2024, 2023 and 2022:
Gross Unrecognized Tax
Benefits
Balance at December 31, 2021
$
—
Additions for tax positions related to the current year
—
Additions for tax positions related to the prior year
3,020
Decreases for tax positions related to prior years
—
Balance at December 31, 2022
$
3,020
Additions for tax positions related to the current year
—
Additions for tax positions related to the prior year
739
Decreases for tax positions related to prior years
(650)
Balance at December 31, 2023
$
3,109
Additions for tax positions related to the current year
—
Additions for tax positions related to the prior year
631
Decreases for tax positions related to prior years
(1,114)
Balance at December 31, 2024
$
2,626
The Company recognizes accrued interest and penalties related to unrecognized tax benefits in the provision
for income taxes in the Company’s consolidated financial statements. As of December 31, 2024, the Company had
accrued approximately $0.7 million in interest and penalties related to unrecognized tax benefits. If the Company
were to prevail on all uncertain tax positions, it would not have a significant impact on the Company’s effective tax
rate.
It is expected that any change in the amount of unrecognized tax benefit change within the next 12 months
will not be significant.
The Company is subject to U.S. federal income tax as well as to income tax in multiple state and foreign
jurisdictions.
The Company is in various stages of examination with certain states and certain foreign jurisdictions. The
Company’s 2021 through 2024 U.S. federal income tax returns are subject to examination by the IRS. The
Company’s state income tax returns are subject to examination for the 2020 through 2024 tax years. The United
Kingdom and Ireland income tax returns are subject to examination for the 2020 through 2024 tax years.
18.
EARNINGS PER SHARE
A reconciliation of the weighted average shares used in the basic and diluted earnings per common share
computations for the years ended December 31, 2024, 2023 and 2022 is presented below (in thousands):
2024
2023
2022
Weighted-average shares outstanding:
Basic
1,004,566
1,044,887
1,053,558
Dilutive securities
8,541
13,094
12,884
Diluted
1,013,107
1,057,981
1,066,442
For the years ended December 31, 2024, 2023 and 2022, options and awards outstanding totaling 7.8 million
shares, 3.3 million shares and 6.0 million shares, respectively, were excluded from the calculations as their effect
would have been antidilutive.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
121
19.
EMPLOYEE BENEFIT PLAN
Employees of the Company may participate in the Monster Beverage Corporation 401(k) Plan, a defined
contribution plan, which qualifies under Section 401(k) of the Internal Revenue Code. Participating employees may
contribute into a traditional plan with pretax salary or into a Roth plan with after tax salary up to statutory limits.
The Company contributes 50% of the employee contribution, up to 8% of each employee’s earnings, which vest
over four years (2 years of service = 50%, 3 years of service = 75%, 4 years of service = 100%). Matching
contributions were $10.4 million, $8.5 million and $6.9 million for the years ended December 31, 2024, 2023 and
2022, respectively.
20.
SEGMENT INFORMATION
The Company has four operating and reportable segments: (i) Monster Energy® Drinks segment, which is
primarily comprised of the Company’s Monster Energy® drinks, Reign Total Body Fuel® high performance energy
drinks, Reign Storm® total wellness energy drinks and Bang Energy® drinks, (ii) Strategic Brands segment, which
is primarily comprised of the various energy drink brands acquired from TCCC in 2015 as well as the Company’s
affordable energy brands, Predator® and Fury®, (iii) Alcohol Brands segment, which is comprised of various craft
beers, FMBs and hard seltzers and (iv) Other segment, which is comprised of the AFF Third-Party Products.
The Company’s Monster Energy® Drinks segment primarily generates net operating revenues by selling
ready-to-drink packaged drinks primarily to bottlers/distributors. In some cases, the Company sells ready-to-drink
packaged drinks directly to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers,
convenience and gas chains, drug stores, foodservice customers, value stores, e-commerce retailers and the military.
The Company’s Strategic Brands segment primarily generates net operating revenues by selling
“concentrates” and/or “beverage bases” to authorized bottling and canning operations. Such bottlers generally
combine the concentrates and/or beverage bases with sweeteners, water and other ingredients to produce ready-to-
drink packaged energy drinks. The ready-to-drink packaged energy drinks are then sold by such bottlers to other
bottlers/distributors and to retail grocery and specialty chains, wholesalers, club stores, mass merchandisers,
convenience and gas chains, foodservice customers, drug stores, value stores, e-commerce retailers and the military.
To a lesser extent, the Strategic Brands segment generates net operating revenues by selling certain ready-to-drink
packaged energy drinks to bottlers/distributors.
Generally, the Monster Energy® Drinks segment generates higher per case net operating revenues, but
lower per case gross profit margin percentages than the Strategic Brands segment.
The Company’s Alcohol Brands segment primarily generates operating revenues by selling kegged and
ready-to-drink canned beers, FMBs and hard seltzers primarily to beer distributors in the United States.
Generally, the Alcohol Brands segment has lower gross profit margin percentages than the Monster
Energy® Drinks segment.
Corporate and unallocated amounts that do not relate to a reportable segment have been allocated to
“Corporate & Unallocated.” No asset information, other than goodwill and other intangible assets, has been
provided in the Company’s reportable segments, as management does not measure or allocate such assets on a
segment basis.
The Company’s chief operating decision makers are the co-chief executive officers (the “Executive
Committee”). The Executive Committee assesses segments’ performance by using each segments’ operating
income and considers budget-to-actual variances on a periodic basis (at least quarterly) when making decisions
about operational planning, including whether to invest resources into the segments or into other parts of the
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
122
Company. Further, the Executive Committee uses segments’ operating income when comparing the results of each
segment with one another.
The tables below provide information about the Company’s reportable segments, including the corporate
and unallocated category.
Year Ended December 31, 2024
Monster
Corporate
Energy®
Strategic
Alcohol
and
Drinks
Brands
Brands
Other
Unallocated Consolidated
Net sales1
$ 6,864,597 $ 432,233 $
172,313 $ 23,566 $
— $ 7,492,709
Cost of sales
3,170,993
125,099
131,590
16,149
—
Gross profit
3,693,604
307,134
40,723
7,417
—
4,048,878
Distribution expense
322,464
6,030
13,621
19
—
Selling and marketing expense
672,582
55,629
27,652
235
—
Nonmanufacturing payroll expense
164,091
8,790
36,884
2,174
377,382
Goodwill and intangibles impairment
—
—
127,098
—
—
Other segment items2
72,011
2,933
35,784
342
192,863
Operating income (loss)1
2,462,456
233,752
(200,316)
4,647
(570,245)
1,930,294
Interest and other income (expense), net
59,165
Income before provision for income taxes
$ 1,989,459
Depreciation and amortization
$
53,117 $
942 $
14,290 $
200 $
11,885 $
80,434
1For the Monster Energy® Drinks segment, includes $39.9 million related to the recognition of deferred revenue.
2Other segment items for each reportable segment include:
Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses
Strategic Brands - travel and entertainment expense, and certain overhead expenses
Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense,
and certain overhead expenses
Other - travel and entertainment expense, and certain overhead expenses
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
123
Year Ended December 31, 2023
Monster
Corporate
Energy®
Strategic
Alcohol
and
Drinks
Brands
Brands
Other
Unallocated Consolidated
Net sales1
$ 6,555,089 $
376,589 $
184,855 $ 23,494 $
— $ 7,140,027
Cost of sales
3,094,906
104,980
129,607
16,328
—
Gross profit
3,460,183
271,609
55,248
7,166
—
3,794,206
Distribution expense
306,516
6,184
10,931
47
—
Selling and marketing expense
601,550
48,937
24,814
266
—
Nonmanufacturing payroll expense
146,236
6,446
34,192
1,996
331,743
Intangibles impairment
—
300
38,400
—
—
Other segment items2
67,137
2,596
28,035
1,293
183,232
Operating income (loss)1
2,338,744
207,146
(81,124)
3,564
(514,975)
1,953,355
Interest and other income (expense), net
115,127
Income before provision for income taxes
$ 2,068,482
Depreciation and amortization
$
37,606 $
793 $
15,745 $ 1,264 $
13,490 $
68,898
1For the Monster Energy® Drinks segment, includes $40.0 million related to the recognition of deferred revenue.
2Other segment items for each reportable segment include:
Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses
Strategic Brands - travel and entertainment expense, and certain overhead expenses
Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense,
and certain overhead expenses
Other - depreciation and amortization expense, and certain overhead expenses
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
124
Year Ended December 31, 2022
Monster
Corporate
Energy®
Strategic
Alcohol
and
Drinks
Brands
Brands3
Other
Unallocated Consolidated
Net sales1
$ 5,833,211 $ 353,490 $
101,405
$ 22,944 $
— $
6,311,050
Cost of sales
2,945,494
96,452
81,116
13,421
—
Gross profit
2,887,717
257,038
20,289
9,523
—
3,174,567
Distribution expense
323,100
5,280
—
—
—
Selling and marketing expense
531,005
43,688
8,423
264
—
Nonmanufacturing payroll expense
128,644
5,952
23,141
1,733
278,740
Other segment items2
54,915
4,409
20,227
4,486
155,839
Operating income (loss)1
1,850,053
197,709
(31,502)
3,040
(434,579)
1,584,721
Interest and other income (expense), net
(12,757)
Income before provision for income taxes
$
1,571,964
Depreciation and amortization
$
31,957 $
924 $
13,440
$
4,461 $
10,459 $
61,241
1For the Monster Energy® Drinks segment, includes $40.0 million related to the recognition of deferred revenue.
2Other segment items for each reportable segment include:
Monster Energy® Drinks - travel and entertainment expense, professional services expense, and certain overhead expenses
Strategic Brands - intangible asset impairment, travel and entertainment expense, and certain overhead expenses
Alcohol Brands - depreciation and amortization expense, travel and entertainment expense, professional services expense,
and certain overhead expenses
Other - depreciation and amortization expense, and certain overhead expenses
3Effectively from February 17, 2022 to December 31, 2022.
Corporate and unallocated expenses were $570.2 million for the year ended December 31, 2024 and
included $377.4 million of payroll costs, of which $88.8 million was attributable to stock-based compensation
expense (See Note 16, “Stock-Based Compensation”), $77.8 million of professional service expenses, including
accounting and legal costs, $12.8 million of insurance costs and $102.2 million of other operating expenses.
Corporate and unallocated expenses were $515.0 million for the year ended December 31, 2023 and
included $331.7 million of payroll costs, of which $67.1 million was attributable to stock-based compensation
expense (See Note 16, “Stock-Based Compensation”), $95.2 million of professional service expenses, including
accounting and legal costs, $11.7 million of insurance costs and $76.4 million of other operating expenses.
Corporate and unallocated expenses were $434.6 million for the year ended December 31, 2022 and
included $278.7 million of payroll costs, of which $63.1 million was attributable to stock-based compensation
expense (See Note 16, “Stock-Based Compensation”), $87.1 million of professional service expenses, including
accounting and legal costs, $10.5 million of insurance costs and $58.3 million of other operating expenses.
Coca-Cola Europacific Partners accounted for approximately 14%, 13% and 13% of the Company’s net
sales for the years ended December 31, 2024, 2023 and 2022, respectively.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
125
Coca-Cola Consolidated, Inc. accounted for approximately 10%, 10% and 11% of the Company’s net sales
for the years ended December 31, 2024, 2023 and 2022, respectively.
Reyes Holdings, LLC accounted for approximately 9% of the Company’s net sales for the years ended
December 31, 2024, 2023 and 2022.
Net sales to customers outside the United States amounted to $2.96 billion, $2.71 billion and $2.36 billion
for the years ended December 31, 2024, 2023 and 2022, respectively. Such sales were approximately 40%, 38%
and 37% of net sales for the years ended December 31, 2024, 2023 and 2022, respectively.
Goodwill and other intangible assets for the Company’s reportable segments as of December 31, 2024 and
2023 were as follows:
2024
2023
Goodwill and other intangible assets:
Monster Energy® Drinks
$ 1,703,256
$ 1,663,814
Strategic Brands
982,035
982,471
Alcohol Brands
60,604
198,795
Other
—
—
Corporate and unallocated
—
—
$ 2,745,895
$ 2,845,080
21.
RELATED PARTY TRANSACTIONS
TCCC controls approximately 21.0% of the voting interests of the Company. The TCCC Subsidiaries, the
TCCC Related Parties and certain TCCC independent bottlers, purchase and distribute the Company’s products in
domestic and certain international markets. The Company also pays TCCC a commission based on certain sales
within the TCCC distribution network.
TCCC commissions, based on sales to the TCCC Subsidiaries and the TCCC Related Parties, for the year
ended December 31, 2024 were $91.2 million, and are included as a reduction to net sales. TCCC commissions,
based on sales to the TCCC Independent Bottlers for the year ended December 31, 2024 were $37.3 million, and
are included in operating expenses in the consolidated statements of income.
TCCC commissions, based on sales to the TCCC Subsidiaries and the TCCC Related Parties, for the year
ended December 31, 2023 were $66.8 million, and are included as a reduction to net sales. TCCC commissions,
based on sales to the TCCC Independent Bottlers for the year ended December 31, 2023 were $32.0 million, and
are included in operating expenses in the consolidated statements of income.
TCCC commissions, based on sales to the TCCC Subsidiaries and the TCCC Related Parties, for the year
ended December 31, 2022 were $49.3 million, and are included as a reduction to net sales. TCCC commissions,
based on sales to the TCCC Independent Bottlers for the year ended December 31, 2022 were $30.7 million, and
are included in operating expenses in the consolidated statements of income.
Net sales to the TCCC Subsidiaries for the years ended December 31, 2024, 2023 and 2022 were $216.4
million, $137.9 million and $129.4 million, respectively.
The Company also purchases concentrates from TCCC which are then sold to certain of the Company’s
bottlers/distributors. Concentrate purchases from TCCC were $28.0 million, $29.1 million and $27.1 million for
the years ended December 31, 2024, 2023 and 2022, respectively.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(Tabular Dollars in Thousands, Except Per Share Amounts)
126
Certain TCCC Subsidiaries also contract manufacture certain of the Company’s energy drinks. Such
contract manufacturing expenses were $41.9 million, $35.4 million and $30.6 million for the years ended December
31, 2024, 2023 and 2022, respectively.
Accounts receivable, accounts payable, accrued promotional allowances and accrued liabilities related to
the TCCC Subsidiaries were as follows at:
December 31,
December 31,
2024
2023
Accounts receivable, net
$
112,686
$
135,246
Accounts payable
$
(29,095)
$
(68,386)
Accrued promotional allowances
$
(16,914)
$
(13,794)
Accrued liabilities
$
(22,595)
$
(19,745)
One director of the Company through certain trusts, and a family member of one director are principal
owners of a company that provides promotional materials to the Company. Expenses incurred with such company
in connection with promotional materials purchased during the years ended December 31, 2024, 2023 and 2022
were $5.9 million, $4.0 million and $6.0 million, respectively.
The Company occasionally charters a private aircraft that is indirectly owned by Mr. Rodney C. Sacks, Co-
Chief Executive Officer and Chairman of the Board of Directors. On certain occasions, Mr. Sacks is accompanied
by guests and other Company personnel when using such aircraft for business travel. During the years ended
December 31, 2024, 2023 and 2022, the Company incurred costs of $0.05 million, $0.14 million and $0.08 million,
respectively.
In December 2018, the Company and a director of the Company entered into a 50-50 partnership that
purchased land, and real property thereon, in Kona, Hawaii for the purpose of producing coffee products. In October
2023, the partnership made a special, one-time distribution to each of the partners, reflecting the amount of their
initial capital contributions. This partnership meets the definition of a Variable Interest Entity (“VIE”) for which
the Company has determined that it is the primary beneficiary. Therefore, the Company consolidates the VIE in the
accompanying consolidated financial statements. The aggregate carrying values of the VIE’s assets and liabilities,
after elimination of any intercompany transactions and balances, as well as the results of operations for all periods
presented, are not material to the Company’s consolidated financial statements.
MONSTER BEVERAGE CORPORATION AND SUBSIDIARIES
SCHEDULE II – VALUATION AND QUALIFYING ACCOUNTS
FOR THE YEARS ENDED DECEMBER 31, 2024, 2023 AND 2022 (Dollars in Thousands)
127
Balance at
Charged to
Balance at
beginning
cost and
end of
Description
of period
expenses
Deductions
period
Allowance for doubtful accounts, sales returns and cash discounts:
2024
$
7,638
$
20,695
$ (21,209)
$
7,124
2023
$ 10,460
$
20,991
$ (23,813)
$
7,638
2022
$
4,676
$
23,177
$ (17,393)
$ 10,460
Allowance on Deferred Tax Assets and Unrecognized Tax Benefits:
2024
$ 33,692
$
8,276
$
—
$ 41,968
2023
$ 33,166
$
526
$
—
$ 33,692
2022
$ 27,013
$
6,153
$
—
$ 33,166
128
Notes