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Mothercare plc

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FY2011 Annual Report · Mothercare plc
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Mothercare plc
Annual report and accounts 2011

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Mothercare plc
Cherry Tree Road
Watford
Hertfordshire
WD24 6SH

T 01923 241000
F 01923 240944
www.mothercareplc.com

Registered in England number 1950509

 
 
 
 
 
 
Our business

Our mission is to meet  
the needs and aspirations  
of parents for their  
children, worldwide.

Group performance highlights
£1.2bn

+3.6%

Group sales up 3.6% to  
£793.6m (2010: £766.4m)

Worldwide network  
sales £1.2bn up 7.1%

+9.9%

Total direct sales 
£129.0m

 1,267

Total stores worldwide

£28.5m

Underlying profit from  
operations -23.4% (2010: £37.2m)

£15.3m

Year end cash balance  
£15.3m (2010: £38.5m)

18.3p

Total dividend 18.3p  
(2010: 16.8p)

24.7p

Underlying basic earnings  
per share 24.7p (2010: 31.5p)

100% of the inks used are vegetable oil based, 95%  
of press chemicals are recycled for further use and  
on average 99% of any waste associated with this  
production will be recycled. This document is printed  
on Amadeus 50% recycled silk, a paper containing  
50% virgin fibre and 50% recycled fibre. The pulp  
used in this product is bleached using an Elemental  
Chlorine Free (ECF) process and contains fibre from  
well managed, sustainable, FSC certified forests.

Designed and produced by   
C O N R A N   D E S I G N   G R O U P

Did you know that 
Mothercare opened 
its first store in 
Kingston in 1961?

Contents

Overview
1  Our brands
1  Operational highlights
2  Our group
4  Chairman’s statement

Business review
6  Our business
15  Financial review
20  Corporate responsibility

Governance
26  Board of directors
27  Directors’ report
30  Corporate governance
36  Remuneration report

Financial statements
42  Directors’ responsibilities statement
43   Independent auditor’s report on the 

consolidated group financial statements

44  Consolidated income statement
44   Consolidated statement of comprehensive 

income

45  Consolidated balance sheet
46  Consolidated statement of changes in equity
47  Consolidated cash flow statement
48  Notes to the consolidated financial statements
82  Appendix to the remuneration report
85  Company financial statements
86  Independent auditor’s report on the  
  Company financial statements
87  Company balance sheet
88  Notes to the Company financial statements
91  Five year record
92  Shareholder information

Front cover photos:
Early Learning Centre, Kingston store, UK 
Mothercare, Othaim Mall, Saudi Arabia

Back cover photo:  
An early Mothercare store, Letchworth, UK

Our brands

Mothercare is a specialist retailer of 
products for mothers-to-be, babies and 
children up to the age of eight. Mothercare 
offers a wide range of maternity and 
children’s clothing, furniture and home 
furnishings, bedding, feeding, bathing, 
travel equipment and toys through its 
retail and internet operations in the 
United Kingdom, and also operates 
internationally through retail franchises  
in Europe, the Middle East, Africa and  
the Far East under the Mothercare  
brand name.

Early Learning Centre is a designer  
and retailer of toys and other children’s 
products primarily from birth to six years. 
The majority of its toys and games range 
is own brand, designed and sourced 
through a state-of-the-art sourcing  
centre in Hong Kong. It also operates 
internationally through franchised retail 
stores, a direct internet and catalogue 
business and a wholesale operation, 
providing products to domestic and 
international customers.

Gurgle.com is a social networking  
site targeted at new parents and 
leverages the expertise and authority  
of the Mothercare brand via the  
provision of specialist information.

Operational highlights

UK product breakdown

Sales breakdown £m

Number of stores

1

1

1

1

1

1

1

1

1

3

3

3

2

2

2

2

2

2

2

2

2

1  Clothing 31%
2  Home and travel 36%
3  Toys and gifts 33%

1  UK 587.2
2  International 570.9
Total network sales 1,158.1

1  UK 373
2  International 894
Total 1,267

 55

Total countries

+20.0%

International retail  
space 1,845m sq ft

 166

New International  
franchise stores

Mothercare plc Annual report and accounts 2011 | 1

Our group

International 
Our International business continues to  
go from strength to strength, with total  
sales increasing by 16.3 per cent and  
retail space by 20 per cent. 

International now represents around 50 per cent of total  
network sales and, for the first time this year, was the major  
profit generator for the group. 

We added 166 new stores in the year taking our total  
number of stores to 894 in 54 countries outside the UK, with  
39 franchise partners. 

•   Europe – our largest region, with 389 stores in 29 countries.

•   Middle East and Africa – 263 stores in 12 countries and the  

home of our largest franchisee.

•   Asia-Pacific – 242 stores in 13 countries (including our joint  

ventures in China and India and our partnership in Australia).  
This is currently our smallest region but the one with the  
greatest potential. 

UK retailing
During the year the UK retail environment 
remained challenging with lower consumer 
spending and poor economic growth 
leading to a weaker trading performance  
in the UK.

Total UK sales in the year were down 0.5 per cent to £587.2 million 
with UK like-for-like retail sales down 4.0 per cent. We continue to 
focus on reducing the operational gearing of our UK business  
and have announced plans to accelerate our UK property strategy, 
reshaping our portfolio whilst trialling the implementation of  
new formats. 

•   Over the last three years through our UK property strategy we 
have reduced our in-town estate by a quarter and opened  
21 larger and more profitable out-of-town Parenting Centres.

•   We now look to accelerate our property strategy over the next 

two years with around one-third of our store leases up for expiry.

•    We will continue to drive sales across our Direct and Wholesale 

channels whilst maintaining tight cost control.

2 |

Mothercare plc Annual report and accounts 2011

+16.3%

Total sales growth  
year on year

894

International stores

Clothing represents 
more than half of 
total sales. 

£587.2m

Total UK sales

98

Parenting Centres

We opened 11  
out-of-town Parenting 
Centres during the 
year, taking our total 
to 98. This represents 
over a quarter of  
our store base. 

+9.0%

Direct in Store

+10.5%

Direct in Home

We continue to grow our online ranges and  
expanded our clothing category by 20 per cent  
over the year.

+216%

Total Wholesale £31.0m

+350%

UK Wholesale £21.6m

The Early Learning 
Centre is moving 
away from a 
traditional high  
street retailer into  
a recognisable toy 
brand in its own  
right, with learning  
at its core. 

Direct 
Our Direct business benefits from the  
strong growth in e-commerce as retail  
sales continue to transition online. 

To harness this opportunity, we continue to invest in new  
technology, increased services and wider online ranges  
to enhance the customer experience. 

Our total Direct sales rose 9.9 per cent over the year to  
£129.0 million and now account for 22 per cent of total UK sales.

•   In June last year we launched our new Early Learning Centre 

website to improve our customer offering. 

•   More recently we extended our services through the launch  
of transactional mobile sites for both Mothercare and the  
Early Learning Centre to reflect the growth in m-commerce. 

•   Next year we will relaunch the Mothercare website on  

a new, world-class platform with much greater capacity  
for innovation.

Wholesale
Wholesale is a relatively new but exciting 
channel for the Mothercare group and  
we see strong growth on a global basis. 

Wholesale provides us with the opportunity to maximise the 
revenue and profit potential of the Mothercare brand and in 
particular the Early Learning Centre brand.

Total Wholesale revenue increased by 216 per cent to £31.0 million.  
In the UK, Wholesale revenue increased by 350 per cent during  
the year to £21.6 million as this incorporated the launch of a new 
clothing range, mini club, through a strategic partnership with Boots UK.

•    Early Learning Centre toys are currently sold in Boots and 

Debenhams in the UK.

•    Internationally, Early Learning Centre toys are sold through 
key retail partners including Eveil & Jeux in France, Top Toys  
in Scandinavia and Kidoh in Germany.

•   mini club, launched in September 2010, is currently available 

in around 380 Boots stores in the UK and proving to be popular 
with customers. 

Mothercare plc Annual report and accounts 2011 | 3

Chairman’s statement

‘To meet the needs 
and aspirations of 
parents for their 
children, worldwide.’

Ian Peacock  
Chairman

We will continue to expand our International 
business with our excellent existing franchise 
partners and with new franchisees joining the 
system. However, we want the Company to have 
an ownership interest in some of our overseas 
markets and, to this end, we have entered into 
joint ventures in India and China, and have 
acquired a strategic shareholding in the 
Mothercare business in Australia. We envisage 
more such relationships in the future.

We have a world-class sourcing and supply 
team in China, Hong Kong and India which 
underpin all of our global retail operations,  
and no longer design products only for the  
UK market but also design specifically for  
our overseas customers. Most of our product 
now goes from manufacturer to a warehouse 
overseas and does not physically visit the UK;  
in 2002 virtually all our product was routed  
via the UK.

Wholesale remains a big opportunity for future 
growth, and sales more than trebled this year. 
Our sourcing operation allows us to leverage  
our scale and expertise, and wholesale 
opportunities exist globally using the Mothercare, 
Early Learning Centre and own label brands. 
One example of this is the mini club clothing 
range which we have launched with Boots UK.

For the next year, we anticipate that cost 
pressures will demand attention and we do not 
foresee any significant decrease in input cost 
trends, particularly with the impressive growth  
in demand from countries such as China and 
India impacting raw material prices. In the UK 
consumer pressures remain and we will continue 
to innovate and meet our customers’ demands.  
I do not expect 2011/12 to be easy, but we have 
laid the foundation for success, and, as a result  
of our strategy, are far stronger than we were  
to deal with the current business challenges  
in the UK and to capitalise on the enormous 
growth opportunities to come. The process  
is not complete but our mission ‘to meet the  
needs and aspirations of parents for their 
children, worldwide’ remains at the heart  
of what we do.

Finally, on behalf of the board, I should like  
to thank Karren Brady, who retired after seven 
years as a director, for her great contribution to 
Mothercare – her wisdom and advice have been 
enormously valuable to us – and to welcome 
Amanda Mackenzie who joined the board on  
1 January 2011 and brings great experience  
to our group.

This year marks the fiftieth anniversary of the 
founding of Mothercare by Selim Zilkha in 
September 1961. Since 2002, when Ben Gordon 
and I joined the Group, your board and 
management have made considerable progress 
in transforming Mothercare from a UK business 
into a globally recognised parenting company 
with brands that resonate with the consumer. 

We have acquired and integrated the Early 
Learning Centre as a complementary brand,  
we have taken steps to adapt the UK business  
to the changing needs and preferences of our 
customers, and we have transformed our supply 
chain capability. Our online offer, which is so 
successful in the UK, is now being rolled out 
internationally. All of these changes are 
consistent with our founder’s vision of ‘Everything 
for mother and her baby under one roof.’

Our heritage is in the UK, and we are developing 
new and exciting store and online formats to 
meet the needs of our customers. We see the  
UK market as a whole, and continue to amend 
the size and shape of our UK retail business to 
reflect changes in customer behaviour and the 
retail environment – a multi-channel approach. 
We believe we are well placed to provide 
distinctive products and services to our customers 
through the current retail trading environment. 
Our brand recognition scores are impressive with 
a very high percentage of mothers considering 
Mothercare for their parenting and baby needs. 
We began to reduce our exposure to the UK 
retail property market some time ago and were, 
we believe, correct to do so. 

The International business continues to  
grow apace – franchisee sales rose by over  
15% last year and, for the first time in its history, 
the Company had a first half in which retail sales 
in its international business exceeded retail sales 
in its UK business. Coupled with 166 new store 
openings in the international business, it is  
clear that there has been a seismic shift in  
the Company’s outlook since 2002. 

4 |

Mothercare plc Annual report and accounts 2011

An international business for nearly 30 years
The International business now represents approximately 50 per cent of group network sales.

Mothercare, Carousel Store, Turkey

Mothercare and Early Learning 
Centre, BTC Store, Slovenia

Table top art centre by  
Early Learning Centre

Mothercare, Warsaw Sadyba 
Store, Poland

Light and sound farm tractor by 
Early Learning Centre

Mothercare plc Annual report and accounts 2011 | 5

Our business

The Mothercare 
group is comprised 
principally of two 
iconic retail brands 
with international 
appeal: Mothercare 
and Early Learning 
Centre. It also owns 
the internet social 
networking site for 
parents, Gurgle.com.

Ben Gordon 
Chief Executive

Finally, Gurgle.com is our social networking site 
providing support and a wealth of information 
to registered users on all aspects of parenting 
as well as giving new mothers the chance of 
sharing experiences.

Results
The Mothercare group has had a challenging 
year, with International continuing to deliver 
strong sales and profit growth and the UK 
seeing flat sales in a difficult trading 
environment together with a decline in 
profitability.

Group sales in the year rose by 3.6 per cent  
to £793.6 million (2010: £766.4 million) and group 
profit before tax reduced from £32.5 million to 
£8.8 million. This is after charging £19.7 million of 
non-underlying items (2010: £4.7 million) again 
mostly relating to the volatile non-cash foreign 
exchange adjustments where we are required 
to revalue stock and commercial currency 
hedges to spot rate. Underlying profit before 
tax decreased from £37.2 million to £28.5 million 
after a £2.2 million share-based payments 
charge (2010: £14.4 million).

The group remains cash generative at the 
operating level and was debt free at year end 
with net cash of £15.3 million. In May 2011,  
the group refinanced, increasing committed 
bank facilities from £40 million to £80 million 
extended to May 2014 on improved terms, 
which includes a reduction in interest rate  
from 1.7% to 1.4% above LIBOR. The increased 
facility, which is in addition to an uncommitted 
£10 million overdraft, gives the group additional 
opportunities to fund the next phase of our 
growth strategy.

With regard to the overall performance of the 
group and the strong underlying operating 
cash flows generated from International in 
particular, we are proposing a final dividend  
of 11.9p, an increase of 5.3 per cent, resulting  
in a full-year dividend of 18.3p, an increase  
of 8.9 per cent.

International results
International reported sales in the year 
increased by 17.2 per cent to £206.4 million 
(2010: £176.1 million). Total International sales 
increased by 16.3 per cent to £570.9 million 
(2010: £490.9 million). This was mostly driven  
by a 15.6 per cent increase in International 
retail sales to £561.5 million (2010: £485.9 million). 
International underlying profit from operations 
was 18.5 per cent higher than last year at  
£27.5 million (2010: £23.2 million).

The Mothercare brand is an indispensable  
part of the process of parenting. It has global 
appeal and reach providing a ‘one-stop shop’ 
shopping environment in-store in 55 countries 
which, allied to its internet and catalogue 
business, provides the widest range of products 
for mothers-to-be and children up to eight 
years old with maternity and children’s clothing, 
accessories, furniture, home furnishings, 
feeding, bathing, travel equipment and toys.

Mothercare prides itself in being a specialist 
retailer, providing products and services that are 
safe, innovative and relevant to parents faced 
with the ever changing demands of bringing up 
children and helping them to meet the needs 
and aspirations of their children, worldwide.

The Early Learning Centre also has a strong 
brand heritage. Originally founded as a mail 
order business providing toys and books with 
educational content, it extended its reach into 
stores both in the UK and overseas. It too has  
a multi-channel approach offering customers 
the choice to shop in-store, online or through 
seasonal catalogues. The Early Learning Centre 
brand provides eight major categories of toys 
and games primarily from birth to six years old.

Both Mothercare and Early Learning Centre 
source products from around the world. The 
group co-ordinates the sourcing of its products 
through three principal sourcing offices, one 
each in Shanghai, Hong Kong and Bangalore. 
These offices are the conduit for innovative  
and exclusive product development. 

Product sourced from our key markets is then 
consolidated and shipped to our stores around 
the world using a dedicated supply chain 
designed to be both cost and environmentally 
efficient. The group also sources and supplies 
products on a wholesale basis, such as the  
mini club clothing range launched with Boots 
UK in September 2010.

6 |

Mothercare plc Annual report and accounts 2011

My dream kitchen by Early 
Learning Centre

The Early Learning Centre 
website has been resized so  
it can be viewed better on a 
smart phone

Mothercare group strategy
Over the last six years, the Mothercare group 
has been transformed from a predominantly 
UK retailer with £520 million of network sales 
into a multi-channel global business with  
£1,158 million of network sales in 55 countries 
worldwide. This transformation has been 
achieved through the strength of our two 
brands, Mothercare and Early Learning Centre, 
excellent product design and innovation 
together with our focus on parenting and 
specialism. Over this period we have also 
financially re-engineered the group, improving 
operating leverage and flexibility.

Whilst this has been a tough year for retailing  
in the UK, our strategy to grow International, 
Direct and Wholesale whilst rightsizing  
the UK portfolio has partly mitigated the 
impact on the group. As a result of the 
downturn in trading, we have reviewed  
our UK strategy and resolved to accelerate it.

We have announced plans to transform our  
UK business through a radical restructure of  
our UK property portfolio. We have a unique 
opportunity with one-third of our leases 
expiring in the next two years. This will allow us 
to rightsize our UK high street portfolio whilst  
we continue to drive multi-channel consumer 
options, develop our new and rapidly  
growing Wholesale business and focus  
on reducing costs.

At the same time we will continue to rapidly 
grow the International business. In December, 
we set out plans to grow rapidly our 
International sales by 15–20 per cent per 
annum, opening at least 150 new stores each 
year. These plans are on track and we expect 
our International retail sales to almost double 
again to approximately £1 billion in 2013/14.

UK results
Total UK sales in the year were down  
0.5 per cent at £587.2 million (2010: £590.3 
million). UK like-for-like retail sales were down 
4.0 per cent (down 2.7 per cent including VAT), 
Direct in Home sales were up 10.5 per cent  
(up 12.1 per cent including VAT) to £82.9 million 
and sales from our new rapidly growing 
Wholesale channel increased by 350.0 per cent 
to £21.6 million.

UK trading in the second half of the year  
was affected by adverse weather conditions  
in the key trading weeks before Christmas 
together with a general weakening in the 
consumer environment and increased 
competition, particularly in Toys and Home  
& Travel. This led to an increase in clearance 
activity of autumn/winter stocks in the fourth 
quarter resulting in gross margin for the year 
being 2.5 percentage points lower than in  
2010. As a result, UK underlying profit from 
operations was significantly lower than last 
year at £11.1 million (2010: £36.1 million).

World-class brands
Specialism and innovation are central to the 
development of our two world-class global 
brands, Mothercare and the Early Learning 
Centre, as we continue to build the Mothercare 
group as the leading global parenting 
business. The Early Learning Centre brand  
has also been a success internationally and  
we have more Early Learning Centre outlets 
overseas than in the UK with 309 stores in  
37 countries.

We have been working hard on our clothing 
ranges, particularly the baby category where 
we have continued to grow market share in  
the newborn baby range despite increased 
competition. In Home & Travel our premium 
ranges are performing well as customers are 
choosing to spend more money on considered 
purchases when buying quality and style. In 
Toys, our wooden kitchens continue to be a 
popular choice with sales up 48% in the year. 
Our Diner kitchen won the Junior magazine 
best design award for children’s toys aged  
3–5 years.

Mothercare plc Annual report and accounts 2011 | 7

Growing with consumers across the world
The International business continues to grow from strength to strength with 166 new  
store openings in the year, with retail space increasing by 20% and a continued plan  
for expansion.

Valentina collection

Mothercare store, Huai Hai 
Road, China

Sunshine garden mobile

Mothercare store, Infinity Mall, 
Shanghai, China

Mothercare store, Huai Hai Road, China

8 |

Mothercare plc Annual report and accounts 2011

Growing International
Developing our brands overseas

As part of our world-class sourcing and 
supply operation, last year we opened  
a new distribution centre in Shenzhen, 
China, allowing us to ship directly to our 
franchisees around the world. 

International is going from strength  
to strength with total International 
sales up 16.3 per cent, and profits  
up 18.5 per cent. We opened 166  
new stores in the year, increasing 
overseas retail space by 20 per cent. 
The International business now 
represents approximately 50 per cent 
of group network sales, and is our 
largest profit generator. There are  
now 894 stores in 54 countries outside 
the UK.

The Asia-Pacific region had a particularly strong 
year with retail sales up 47.0 per cent. This region 
is currently our smallest region but one with the 
biggest growth potential as it includes our joint 
ventures in Australia, China and India. The region 
is benefiting from buoyant economic growth in 
China and India.

Our newest joint venture, Mothercare Australia, 
continues to make rapid progress in integrating 
and converting its recent acquisitions and 
opening new Mothercare stores. Mothercare 
Australia currently operates 47 stores:  
13 Mothercare and 34 Early Learning Centre.  
We have accelerated the store conversion 
programme and this has resulted in an increase 
in our share of start-up costs this year. Within the 
next 12 months Mothercare Australia plans to 
create a chain of at least 60 Mothercare and 
Early Learning Centre stores, establishing the 
only mother and baby chain with a national 
footprint across Australia.

China remains a key growth market for 
Mothercare and our stores continue to trade well. 
We opened a further three Mothercare stores 
this year, two in Beijing and one in Shanghai, 
bringing total store numbers in China to 11.  
We plan to increase the number of stores in 
China over the next year opening more stores  
in Shanghai and Beijing as well as trialling 
second tier cities.

It has also been a very strong year for our India 
business with 30 new stores opened during the 
year taking our total number of stores to 62.  
We now have 35 franchise stores and 27 with  
our joint venture. The potential for growth in  
India is tremendous with high brand awareness 
across the middle classes and we remain on 
track to have 200 stores by 2015.

We have also commenced the roll-out of  
our overseas e-commerce platform with our 
franchise partners. Earlier this year we launched 
transactional websites for Mothercare in both 
Australia and Ireland which are performing well. 
Following this, we recently launched our first,  
non-English site, for the Early Learning Centre  
in Russia. E-commerce is an area of tremendous 
growth internationally and we have plans to 
introduce e-commerce platforms across much  
of the International estate over time.

Finally, we announced our plans to open 
franchise stores in Latin America for  
the first time. We expect to open trial stores 
during 2011 in Colombia and Panama.

The Mothercare Spin  
is our number one  
selling own brand  
pushchair worldwide, 
currently sold in  
30 countries.

Mothercare plc Annual report and accounts 2011 | 9

Making learning fun from Kingston to Kutuzovskiy
The Early Learning Centre brand provides eight major categories of toys and games  
for children primarily from birth to six-year-olds, with 309 international outlets.

Early Learning Centre, Kutuzovskiy, Russia

Early Learning Centre 
transactional website, Russia

Early Learning Centre, 
Peterborough store, UK

Mothercare and Early Learning 
Centre, Chalkida store, Greece

Early Learning Centre, Kingston 
store, UK

10 |

Mothercare plc Annual report and accounts 2011

i) Rightsizing the store portfolio
Over the last three years our UK property 
strategy has been a key element in our overall 
strategy. We have reduced the cost base and 
operational gearing in the store portfolio whilst 
focusing on the growth of Direct and the new 
Wholesale channel. During this time we have 
reduced the in-town estate by a quarter, 
benefiting from a high level of lease expiries  
to close high street stores.

At the same time we have taken advantage  
of the weak property market to open 21 larger 
and more profitable out-of-town Parenting 
Centres on favourable terms. We have also 
transformed the Early Learning Centre estate, 
reducing the in-town store numbers by 50  
whilst creating 109 new concessions within 
existing Mothercare Parenting Centres and 
larger out-of-town stores and opening 309  
stores overseas.

Our property strategy has to date created a 
much more flexible estate with a significantly 
shorter average lease length, lower costs and 
improved operational gearing. However this has 
only partially mitigated the effects of the recent 
downturn in UK trading which has highlighted 
that operational gearing and high rents in  
town remain an issue. We have announced  
a significant acceleration of the UK property 
strategy over the next two years.

Reshaping the UK
Reshaping our portfolio; parenting 
centres and landmark stores.

Over the last three years we have opened  
21 Parenting Centres, taking the total to 98.

98

Parenting Centres

For more information refer to 
corporate responsibility page 21

Mothercare plc Annual report and accounts 2011 | 11

As we reduce our exposure to the high street,  
we will also be investing in the remaining core 
estate and we have developed new store 
formats, one for Mothercare and one for the 
Early Learning Centre which we are trialling over 
the next few months. The formats provide an 
improved shopping environment, enhanced 
displays, signage and store layouts and better 
Early Learning Centre positioning in Mothercare 
stores. We have already started the trial and we 
will be expanding this over the next few months.

ii) Reducing costs
We continue to focus on reducing the UK  
cost base and have initiated a cost reduction 
programme which will save £5 million per  
annum in addition to the property savings 
outlined above. These savings will be  
realised in the current financial year and  
within the UK operating segment.

UK retail sales
UK retail sales per square foot  
(full-year UK retail sales  
compared to year end  
UK store square footage)

£288

£292

£280

09

10

11

In total, 150 stores will be affected with 
approximately 110 stores closed and rents 
renegotiated to a substantially lower level on a 
further 40 stores. We are in the fortunate position 
of having 120 lease expiries in the next two years, 
which is one-third of the entire estate, 90 in 
2011/12 and 30 in 2012/13. The vast majority of 
these lease expiries fall within the lower profit 
in-town store estate. There are also 30 more 
stores which do not have a lease expiry and 
which we plan to exit with a cash cost. Total cash 
costs are expected to be less than £5 million, 
although this will depend on negotiations.  
The results of this activity will be to transform  
the UK estate by March 2013 reducing total store 
numbers from 373 to an estimated 266, 102 of 
which will be out-of-town Parenting Centres and 
164 in-town.

By March 2013 we expect total rental costs  
to be reduced by approximately £12 million  
and total store occupancy costs, which comprise 
rent, rates and service charges, to be reduced  
by £18 million, both on an annualised basis. 
Average lease length in the estate will also  
be improved and operational gearing will be 
enhanced. In total we expect net annualised 
benefits of at least £4 million to £5 million per 
annum to March 2013. The reduction of the  
UK in-town property estate goes hand in hand 
with our plans to grow Wholesale and Direct  
in the UK, thereby retaining a significant portion  
of sales but without the associated rent and  
rates costs.

Early Learning Centre’s 
Happyland Royal Wedding set 
became one of the best-selling 
toys of the season.

12 |

Mothercare plc Annual report and accounts 2011

Driving multi-channel
Continued growth

Customers have the choice: 
delivery to home; collect in-store; 
standard, next day or nominated 
day delivery.

£46.1m

Direct in Store sales

£82.9m

Direct in Home sales

Gurgle.com, our social 
networking site for parents

Direct continues to be an important 
and fast-growing channel. In 2010/11 
Direct in Home sales increased by  
10.5 per cent in the year to £82.9 million 
and Direct in Store increased by 9.0 per 
cent to £46.1 million. Total Direct sales  
were up 9.9 per cent to £129.0 million, 
representing 22.0 per cent of our UK 
business. We remain the largest online 
specialist retailer in our space and 
continue to enhance our e-commerce 
offering through improved services 
and better website functionality. Last 
July we relaunched the Early Learning 
Centre online platform which has  
been a great success, and we plan to 
launch a new, world-class Mothercare  
online platform in 2012.

As the strength of online continues to grow, 
mobile is becoming an increasingly important 
access tool, with traffic from mobile devices 
increasing fourfold over the past 12 months.  
In response to this trend we have launched  
new transactional mobile sites for both 
Mothercare and the Early Learning Centre.

Mothercare plc Annual report and accounts 2011 | 13

Wholesale is a relatively new but 
exciting channel for the Mothercare 
group. Sales increased by 350 per cent 
to £21.6 million in the year in the UK. 
This channel provides us with the 
opportunity to maximise the revenue 
and profit of our two brands while 
broadening the reach of our consumer 
offering. It also enables us to retain 
sales in towns where we are closing 
our own stores.

In conjunction with our strategic partner  
Boots UK, we successfully launched the mini 
club brand in September. The mini club range,  
which is now in its second season, is available  
in around 380 Boots stores. It is performing  
well and we are pleased with the positive 
response we have received for the new  
spring/summer range.

Group outlook
In the new financial year, we expect International 
to continue to grow retail sales at 15–20 per cent 
per annum with 150 new store openings. We 
expect the environment to remain challenging in 
the UK, although we will benefit from continued 
growth in Wholesale and Direct together with the 
acceleration of our property strategy.

Developing Wholesale 
Realising our potential

The Lift Off Rocket continues to 
be one of Early Learning Centre’s 
best-selling products.

Wholesale is a rapidly growing 
channel for the Mothercare group

£31.0m

Wholesale sales

14 |

Mothercare plc Annual report and accounts 2011

Non-underlying items
Underlying profit before tax excludes the 
following non-underlying items:

•   Non-cash adjustments principally relating  

to marking to market of commercial foreign 
currency hedges at the period end. As hedges 
are taken out to match future stock purchase 
commitments, these are theoretical 
adjustments which we are required to make 
under IAS 39 and IAS 21. These standards 
require us to revalue stock and our commercial 
foreign currency hedges to spot rate. This 
volatile adjustment does not affect the cash 
flows or ongoing profitability of the group  
and is likely to reverse at the start of the next 
accounting period.

28.5 

37.2

(excluding software).

•   Amortisation of intangible assets  

Financial review

Results summary
Group underlying profit before tax reduced by 
£8.7 million to £28.5 million (2009/10: £37.2 million). 
Underlying profit excludes exceptional items and 
other non-underlying items which are analysed 
below. After these non-underlying items, the 
group recorded a pre-tax profit of £8.8 million 
(2009/10: £32.5 million).

Income statement
£ million 

Revenue 

Underlying profit from  
operations before  
share-based payments 
Share-based payments 
Financing 

Underlying profit  
before tax 

Exceptional items and  
unwind of discount on  
exceptional provisions 
Non-cash foreign  
currency adjustments 
Amortisation of  
intangible assets 

Profit before tax 

Underlying EPS – basic 
EPS – basic 

 2010/11 

793.6 

2009/10

766.4

31.1 
(2.2) 
(0.4) 

52.0 
(14.4) 
(0.4)

(3.6) 

(13.8) 

(2.3) 

8.8 

24.7p 
7.6p 

(1.3) 

(1.3) 

(2.1)

32.5

31.5p 
28.0p

Underlying profit from operations before 
share-based payments includes all of the 
group’s trading activities, but excludes the 
volatile share-based payment costs charged  
to the income statement in accordance with  
IFRS 2 (see below).

•   Exceptional restructuring costs of the  
UK business of £3.6 million (see note 6).

•   Net profits on disposal or termination of 

property interests of £0.2 million (see note 6).

•   Unwind of discount on exceptional property 

provisions £0.2 million (see note 6).

Exceptional items in 2009/10 included £2.0 million 
of integration costs of the Early Learning Centre, 
£1.0 million net profits on disposal or termination 
of property interests and £0.3 million unwind  
of discount on exceptional property provisions.

Mothercare plc Annual report and accounts 2011 | 15

Financial review 
continued

Results by segment 
The primary segments of Mothercare plc are 
the UK business and the International business.

£ million 
Revenue  

UK   
International 

Total 

£ million 
Underlying profit 

UK   
International 
Corporate 

Underlying profit from  
operations before  
share-based payments 

Share-based payments 
Financing 

Underlying profit  
before tax 

2010/11 

2009/10

587.2 
206.4 

793.6 

590.3 
176.1

766.4

2010/11 

2009/10

11.1 
27.5 
(7.5) 

31.1 

(2.2) 
(0.4) 

36.1 
23.2 
(7.3)

52.0

(14.4) 
(0.4)

28.5 

37.2

UK sales were 0.5 per cent lower than last  
year with growth in Direct and Wholesale 
offsetting lower store sales. However, we  
have benefited from the property strategy, with 
lower occupancy costs and tight cost control.

International has benefited from the 16.3  
per cent growth in total International sales 
driving growth in royalty income and costs 
growing at a slower rate.

Corporate expenses represent board and 
company secretarial costs and other head 
office costs including audit, professional fees, 
insurance and head office property.

Share-based payments
Underlying profit before tax also includes a 
share-based payments charge of £2.2 million 
(2009/10: £14.4 million) in relation to the 
Company’s long-term incentive schemes. There 
are four main types of long-term share-based 
incentive scheme, being the Executive Incentive 
Plan, the Performance Share Plan, the Deferred 
Shares Plan and the Save As You Earn  
schemes. Full details can be found in the 
remuneration report and in note 27.

The charges as calculated under IFRS 2 are 
based on a number of market-based factors 
and estimates about the future including 
estimates of Mothercare’s future profits, share 
price and total shareholder return in relation  
to the General Retailers’ Index. As a result  
it is difficult to estimate or predict reliably  
future charges. However, we estimate with  
the information currently available, the 
share-based payments charge in 2011/12  
will increase to approximately £5 million.

Like-for-like sales, International retail sales, 
total International sales and group  
network sales
Like-for-like sales are defined as sales for stores 
that have been trading continuously from the 
same selling space for at least a year and 
include Direct in Home and Direct in Store.

International retail sales are the estimated retail 
sales of overseas franchisees and joint ventures 
and associates to their customers (rather than 
Mothercare sales to franchisees as included  
in the statutory or reported sales numbers). 
Total International sales are International retail 
sales plus International Wholesale sales. Group 
network sales are total International sales  
plus total UK sales. Group network sales and 
reported sales are analysed as follows:

£ million – reported sales 

2010/11 

2009/10

UK retail sales 
UK wholesale sales 

Total UK sales 

565.6 
21.6 

587.2 

International retail sales 
197.0 
International wholesale sales  9.4 

Total International sales 

Group reported sales 

206.4 

793.6 

585.5 
4.8

590.3

171.1 
5.0

176.1

766.4

16 |

Mothercare plc Annual report and accounts 2011

 
 
£ million – network sales* 

2010/11 

2009/10

£ million  

2011/12* 

2010/11 

2009/10

UK retail sales 
UK wholesale sales 

Total UK sales 

565.6 
21.6 

587.2 

International retail sales 
561.5 
International wholesale sales  9.4 

Total International sales 

570.9 

585.5 
4.8

590.3

485.9 
5.0

490.9

Group network sales 

1,158.1 

1,081.2

* Estimated

Previously we have included in group network 
sales the retail sales from our partnership with 
Boots. We now include the wholesale sales to 
Boots only, consistent with other UK wholesale 
arrangements. This has reduced year-on-year 
group network sales growth for the full year 
from 8.6 per cent to 7.1 per cent.

Financing and taxation
Financing represents interest receivable  
on bank deposits and costs relating to bank 
facility fees and the unwinding of discounts  
on provisions.

The underlying tax charge is comprised of 
current and deferred tax and the effective tax 
rate is 2.9 per cent lower than 2009/10 at 25.6 
per cent (2009/10: 28.5 per cent). An underlying 
tax charge of £7.3 million (2009/10: £10.6 million)  
has been included for the period; the total tax 
charge was £2.3 million (2009/10: £8.9 million).  
In 2011/12 the effective tax rate is expected  
to reduce further to approximately 23 per cent.

Pensions
We continue to operate defined benefit 
pension schemes for our staff, although the 
schemes are now closed to new members. 
Details of the income statement net charge, 
total cash funding and net assets and liabilities 
are as follows:

Income statement 
Service cost 
Return on assets/ 
interest on liabilities 

Net charge 

Cash funding 
Regular  
contributions 
Deficit contributions** 

Total cash funding 

(2.5) 

(2.9) 

(2.1) 

0.2 

(2.3) 

(0.6) 

(3.5) 

(1.2)

(3.3)

(2.1) 
(2.2) 

(4.3) 

(2.2) 
(2.8) 

(5.0) 

(2.7) 
(2.3)

(5.0)

Balance sheet 
Fair value of  
schemes’ assets 
Present value of defined  
benefit obligations 

208.4 

197.0 

(246.0) 

(252.1)

Net liability 

N/A 

(37.6) 

(55.1)

  * Estimate
** Deficit contributions are paid at the beginning of the following 

financial year

In consultation with the independent actuaries 
to the schemes, the key market rate assumptions 
used in the valuation are as follows:

2010/11 
% 

2009/10  Sensitivity 
% 

% 

Sensitivity 
£ million

Discount rate 

5.5 

5.6 

Inflation RPI 

Inflation CPI 

3.5 

2.8 

3.7 

n/a 

+/- 0.1 
+/- 0.5 

+/- 0.1 

+/- 0.1 

-/+ 5.6
-/+ 28.0

+/- 5.0

+/- 5.0

The pension valuation reflects the government’s 
announcement that future statutory minimum 
pension indexation would be measured by 
reference to the Consumer Prices Index rather 
than the Retail Prices Index. This has contributed 
to an overall reduction in the pension deficit in 
2010/11 of £17.5 million.

The sensitivity of the IAS 19 valuation to a  
0.1 per cent and 0.5 per cent movement in  
the discount rate is set out in the table above.

Group sales growth 
£ million

724

766

794

09

10

11

Underlying profit from 
operations before interest 
£ million

37.0

37.6

28.9

09*

10

11

* Restated

Total dividend 
pence

14.5

16.8

18.3

09

10

11

Mothercare plc Annual report and accounts 2011 | 17

 
 
 
 
 
 
 
 
 
 
 
 
 
Financial review 
continued

Balance sheet and cash flow
The balance sheet includes identifiable 
intangible assets arising on the acquisition  
of The Early Learning Centre of £20.3 million 
and goodwill of £68.6 million.

The group continues to generate operating 
cash, with cash generated from operations  
of £27.1 million. Continued rapid growth in  
the International and Wholesale business  
and increased stock purchases through our 
sourcing division has resulted in an outflow  
of working capital in the year of £15.0 million.

The group’s previous and current committed 
borrowing facilities contain certain financial 
covenants which have been met throughout  
the period. The covenants are tested half-yearly 
and are based around gearing, fixed charge 
cover and guarantor cover.

The committed bank facility was drawn down  
by a maximum of £30 million during the period  
to fund seasonal working capital and at the  
year end the group had a cash balance of  
£15.3 million in addition to the £50 million of 
available facilities.

We have made investments during the year  
in the Australia, India and China joint ventures 
and the purchase of the Blooming Marvellous 
trade mark totalling £13.6 million.

After investing £21.8 million of capital expenditure 
(£12.2 million net of lease incentives received) 
and paying £15.5 million of dividends and  
£6.0 million of tax, the net cash position  
at the year end is positive, at £15.3 million 
(2009/10: £38.5 million).

The current economic conditions create 
uncertainty around the level of demand for  
the group’s products. However, the group  
has significant opportunities to optimise the  
UK property portfolio, long-term contracts  
with its franchisees around the world and 
long-standing relationships with many of its 
suppliers. As a consequence, the directors 
believe that the group is well placed to  
manage its business risks successfully despite  
the uncertain economic outlook.

The group’s latest forecasts and projections  
have been sensitivity-tested for reasonable 
possible adverse variations in trading 
performance and show that the group will 
operate within the terms of its borrowing facilities 
and covenants for the foreseeable future.

After making appropriate enquiries, the  
directors have a reasonable expectation that 
the Company and the group have adequate 
resources to continue in operational existence  
for the foreseeable future. The financial 
statements are therefore prepared on the  
going concern basis.

Going concern
The group’s objective with respect to managing 
capital is to maintain a balance sheet structure 
that is both efficient in terms of providing 
long-term returns to shareholders and 
safeguards the group’s ability to continue as a 
going concern. As appropriate, the group can 
choose to adjust its capital structure by varying 
the amount of dividends paid to shareholders, 
returns of capital to shareholders, issuing new 
shares or the level of capital expenditure.

At the year end, the group had facilities of  
£50 million, being £40 million committed secured 
bank facilities and a £10 million uncommitted 
unsecured bank overdraft at an interest rate  
of 1.7 per cent above LIBOR, which expire on  
31 October 2013. After the year end the group 
refinanced on improved terms, increasing 
committed secured facilities to £80 million 
expiring in May 2014 at an interest rate of  
1.4 per cent above LIBOR, in addition to  
the uncommitted overdraft of £10 million.

18 |

Mothercare plc Annual report and accounts 2011

Capital expenditure
Total capital expenditure in the year was  
£21.8 million (2009/10: £24.2 million), of which 
£5.2 million was for software intangibles  
and £16.6 million was invested in UK stores.  
Landlord contributions of £9.6 million (2009/10: 
£10.2 million) were received, partially offsetting 
the outflow. Net capital expenditure after 
landlord contributions was £12.2 million 
(2009/10: £14.0 million). Net capital expenditure 
for 2011/12, before landlord contributions,  
is expected to be approximately £20 million.

Earnings per share and dividend
Basic underlying earnings per share were  
24.7p compared to 31.5p last year. The directors 
recommend a 5.3 per cent increase in the final 
dividend to 11.9p (2009/10: 11.3p) giving a total 
dividend for the year of 18.3p (2009/10: 16.8p), 
an increase of 8.9 per cent.

The final dividend will be payable on 5 August 
2011 to shareholders registered on 3 June 2011. 
The latest date for election to join the dividend 
reinvestment plan is 15 July 2011.

Treasury policy and financial risk 
management
The board approves treasury policies and 
senior management directly controls day-to-day 
operations within these policies. The major 
financial risk to which the group is exposed 
relates to movements in foreign exchange  
rates and interest rates. Where appropriate, 
cost-effective and practicable, the group  
uses financial instruments and derivatives  
to manage the risks.

No speculative use of derivatives, currency  
or other instruments is permitted.

Foreign currency risk
All international sales to franchisees are 
invoiced in pounds sterling or US dollars.

International reported sales represent 26.0  
per cent of group sales. Total International 
sales represent approximately 49.3 per cent  
of group network sales. The group therefore 
has some currency exposure on these sales, 
but it is used to offset or hedge in part the 
group’s US dollar and euro denominated 
product purchases. The group policy is that  
all material net exposures are hedged by  
using forward currency contracts.

Interest rate risk
At 26 March 2011, the group has positive cash 
balances. Given the cash generative nature  
of the group, interest rate hedging was not 
considered necessary. The board will keep  
this under review as the group develops.

Shareholders’ funds
Shareholders’ funds amount to £192.8 million, 
an increase of £4.4 million in the year driven 
largely by the reduction in the retirement 
benefits liability. This represents £2.18 per share 
at year end (2010: £2.14 per share).

Accounting policies and standards
There are no new standards affecting the 
reported results and financial position.

Neil Harrington 
Finance director

Mothercare plc Annual report and accounts 2011 | 19

 
Corporate responsibility 

For the next generation
Corporate responsibility underpins our core relationships,  
those we depend on today and in the future:

•   communities – parents and children; 

•   the people who work for us;

Highlights
In 2010/11, the Mothercare group:

•   joined forces with Save the Children to form a three-year 

global partnership entitled ‘Born to Care’. The aim is to raise 
£1.75 million, over three years, to reduce childhood mortality 
around the world and lift children out of poverty in the UK;

•   our suppliers who make and distribute our products; and

•   achieved 8th place in The Sunday Times 25 Best Big 

•   the environment.

By acting responsibly in the way we run our business we will 
secure our long-term success and fulfil our mission to meet the 
needs and aspirations of parents for their children, worldwide.

Our corporate responsibility strategy is focused on the  
four key areas listed above. This report gives an overview  
of our activities in each of these areas over the last 12 months  
and provides an update on our progress against the targets  
we set in 2007.

-8.6m kwh

Since 2007/08 our annual 
energy consumption has 
reduced enough to power 
our Watford head office 
for three years

20 |

Mothercare plc Annual report and accounts 2011

Companies to Work For;

•   launched a Global Code of Conduct Policy defining its 

behaviour in respect of: supplier relationships, Bribery Act 
legislation and equal opportunities;

•   strengthened its Responsible Sourcing Team in Asia by 

recruiting three new employees at its Shanghai office; and

•   received the Carbon Trust Standard in recognition of good 

energy management and a fall in carbon emissions between 
April 2007 and March 2010.

Governance and targets
The corporate responsibility steering committee is chaired  
jointly by Tim Ashby, the group general counsel and company 
secretary and Gillian Berkmen, our group brand commercial 
director. Tim joined Mothercare this year replacing Clive Revett, 
following his retirement after 23 years of dedicated service to 
the Mothercare brand. The steering committee reports directly 
to the PLC board and is supported by a small central team and 
external experts.

In 2007/08 we set seven targets to be achieved by 2013 
(published on www.mothercareplc.com). These targets and  
our current performance are shown in the table (shaded blue). 
Last year, we met both carbon targets ahead of schedule, 
driven in part by the efficiency gains we made integrating  
the Early Learning Centre and Mothercare operations and  
by the introduction of efficiency measures across our stores  
and distribution centres. Our objective to 2013 is to continue 
efficiency improvements, counteracting the carbon increases 
from future growth.

Target of

50%

of solid wooden 
products made 
from recycled or 
FSC wood by 2013

23

local community

groups around

the UK

8th 

in The Sunday Times

25 Best Big Companies

to Work For

£218,783 

in grants made by 

the Mothercare 

Group Foundation

£266,000 

worth of clothing and shoes 

transported to Pakistan 

flood victims

2,300

tonnes of waste 

recycled last year

7,000 

parents-to-be 

attended Baby 

& Me events 

6m

fewer Mothercare  

bags used than in 

2007/08

1.2m

fewer miles driven 

than in 2007/08

£150,000

raised for Save 

the Children

SCHOOL

Key performance indicators

Building energy use (m kWh)

Transport fuel used (m litres)

Transport mileage (m miles)

Carbon emissions (tonnes)

Of which:

Buildings

Transport

Packaging used (tonnes)

Packaging per £100 (kg, UK only)

Solid wooden products from recycled or  
Forest Stewardship Council wood

Carrier bags used (m, UK only)+

Recycled waste (tonnes, UK only)

Total fundraising (£k)

Of which:

Direct donations (£k)

Employee fundraising (£k)

2007/8 baseline

2010/11 performance

2013 target

Progress against target

71.2

2.6

6.1

40,400

33,500

6,900

11,500

20

Not collected

17.4

Not collected

100

100

Not collected

62.6

2.0

4.9

33,700

28,500

5,200

*

*

*

11.5

2,300

649

548

101

–

–

–

–

-15%

-20%

–

-40%

–

–

–

–

-15%

-25%

–

Not available

50% sourced

Not available

-50%

75% recycled

1,000

-34%

70% recycled

65% achieved

–

–

–

–

*  Our data capture procedures for packaging and wood sourcing are transferring to specialist data companies. Figures for our 2010/11 performance will be available from 

the autumn.

+  Mothercare stores only. It is estimated that Mothercare stores’ usage is 60 per cent of the group total.

Communities – parents and children
We believe that parenting and raising children is  
an essential foundation for the society we live in,  
and that healthy babies, parents and families benefit 

us all. We are committed to helping parents through the work  
we do providing education and information to parents in the 
community; our Born to Care Partnership with Save the Children 
and charitable donations made through the Mothercare  
Group Foundation.

In 2010, Mothercare joined a select group of parenting brands 
chosen to be part of the Royal College of Midwives’ Alliance 
partnership programme. It is a three-year arrangement working 
closely with the national midwifery organisation. Since launch, 
representatives of the college have been actively participating 
in our staff training and parenting events.

These include our Baby & Me events which are held in our 
Parenting Centres for expectant parents, who receive the  
latest advice and guidance on different aspects of parenting. 
These events have proved popular, with 7,000 parents-to-be 
attending since the series was launched. 

Our Early Learning Centres host Playtime Tuesday. At ten o’clock 
parents bring their children along to join in the fun. We believe 
that play is an important part of a child’s creative development 
and have recruited ‘playologists’ – experts in play – to conduct 
trials at ten of our stores aimed at improving the link between 
play and creativity.

In addition, Gurgle.com, our pregnancy and parenting website 
has created 23 local community groups around the UK, 
enabling parents to establish their own support networks  
and to strengthen relationships with our stores.

Target of

50%

of solid wooden 

products made 

from recycled or 

FSC wood by 2013

23

local community
groups around
the UK

£266,000 

worth of clothing and shoes 

transported to Pakistan 

flood victims

Mothercare plc Annual report and accounts 2011 | 21
Mothercare plc Annual Report 2011 | 21

8th 

in The Sunday Times

25 Best Big Companies

to Work For

£218,783 

in grants made by 

the Mothercare 

Group Foundation

-8.6m kwh

Since 2007/08 our annual 

energy consumption has 

reduced enough to power 

our Watford head office 

for three years

2,300

tonnes of waste 

recycled last year

7,000 

parents-to-be 

attended Baby 

& Me events 

6m

fewer Mothercare  

bags used than in 

2007/08

1.2m

fewer miles driven 

than in 2007/08

£150,000

raised for Save 

the Children

SCHOOL

 
 
 
 
Corporate responsibility 
continued

Charitable Giving
Mothercare’s total direct giving to charity last year  
was £548,161. The largest donation made was to  
the Mothercare Group Foundation, with further 

substantial gifts to the Foundation for the Study of Infant Death  
and Cancer Research UK, which generate donations from  
a range of products sold in our stores. 

In October we announced a three-year global partnership  
with Save the Children. Called ‘Born to Care’, it aims to raise 
£1.75 million over three years, to support Save the Children’s 
EVERY ONE Campaign to improve newborn and child survival 
around the world and its work to eliminate childhood poverty  
in the UK. To start the partnership Mothercare made an initial 
donation of £50,000, to help fund a Save the Children project 
aiming to improve health care for migrant mothers and their 
children in China. In the UK, Born to Care will help to fund Save 
the Children ‘Families and Schools Together’ projects, where 
parents and children take part in an eight-week programme to 
strengthen family bonds, and build relationships with the school, 
other parents and their community.

Our partnership with Save the Children has galvanised our 
employees to raise money. Our store staff, and office employees 
in the UK and around the world have undertaken various 
fundraising activities. By the close of the financial year, our 
employees had already raised over £100,000.

Following the devastating floods in Pakistan we joined forces 
with our distribution provider, DHL to make a difference. We 
collected £266,000 worth of clothing and shoes at our National 
Distribution Centre and transported it to the Islamic Relief depot, 
in Birmingham to be flown out to Pakistan.

Community investment

Donation (£)

Mothercare Group Foundation
Foundation for the Study of Infant Death
Save the Children
Cancer Research UK
Retail Trust
Wellbeing of Women
Other charities and gifts
Gifts in kind
Direct donations
Employee fundraising

Total 

102,841 
47,500
50,000
50,000
16,000
11,000
4,820
266,000
548,161
100,605

648,766

£266,000 

worth of clothing and shoes 
transported to Pakistan 
flood victims

22 |

Mothercare plc Annual report and accounts 2011

£218,783 

Mothercare Group Foundation
The Mothercare group supports the Mothercare 
Group Foundation – an independent grant-making 

body focused on projects and charities helping families and 
babies. The Foundation is an independent charity with trustees 
drawn from the current Mothercare board and former board 
members. In 2010/11, the Foundation made £218,783 in grants.

Significant donations were:

•   £50,979 to the Wellbeing of Women’s Baby Bio-Bank project, 
funding the salary of a senior research nurse. The project  
is researching the most common complications occurring  
in pregnancy; 

•   £50,000 via Mothercare UK Limited to The Royal College of 

Midwives’ Alliance Programme, an innovative venture formed 
to actively support midwives and mothers;

•   £41,554 to The Stroke Association, a project investigating the 

causes of strokes in children; and

•   £40,000 to The Cambridge Foundation’s ‘Baby Growth Study’, 
on the effect of chemicals found in the environment on the 
development of the foetus in the womb.

People who work for us
We promote a work culture that cares – something 
that resonates with people who work for us who 
often talk about being part of the Mothercare family. 

One of the ways we measure this sense of community is by  
our annual participation in The Sunday Times 25 Best Big 
Companies to Work For scheme, based on employee votes.  
This year we were placed eighth overall and were particularly 
commended for ‘the upbeat spirit and family feeling at work’  
– 79% saying that they care about one another and 76% telling 
us they feel proud to work for the Company.

We also retained our Two Star status in the Best Company 
accreditation, which recognises corporate excellence in the 
workplace. Two Stars is recognised as ‘Outstanding’ and we 
were one of only seven retail companies to achieve this award.

8th 

in The Sunday Times

25 Best Big Companies

to Work For

£218,783 

in grants made by 
the Mothercare 
Group Foundation

-8.6m kwh

Since 2007/08 our annual 

energy consumption has 

reduced enough to power 

our Watford head office 

for three years

Target of

50%

of solid wooden 

products made 

from recycled or 

FSC wood by 2013

23

local community

groups around

the UK

2,300

tonnes of waste 

recycled last year

7,000 

parents-to-be 

attended Baby 

& Me events 

6m

fewer Mothercare  

bags used than in 

2007/08

1.2m

fewer miles driven 

than in 2007/08

£150,000

raised for Save 

the Children

SCHOOL

 
 
 
 
 
 
 
 
 
 
 
-8.6m kwh

Since 2007/08 our annual 

energy consumption has 

reduced enough to power 

our Watford head office 

for three years

Target of

50%

of solid wooden 

products made 

from recycled or 

FSC wood by 2013

23

local community

groups around

the UK

£266,000 

worth of clothing and shoes 

transported to Pakistan 

flood victims

£218,783 

in grants made by 

the Mothercare 

Group Foundation

People making our products
Responsible sourcing is a key part of the Mothercare 
 ethos. It is a challenging area with complex issues 
which we continue to work to identify and overcome 
with our suppliers. The Mothercare group Responsible Sourcing 
(RS) Code, based on international labour law and reflecting  
the requirements of the Ethical Trading Initiative Base Code, 
remains the backbone of our programme and the starting point 
for dialogue with our suppliers. Our Code, together with our 
Implementation Policy, is published on www.mothercareplc.com.

In 2010, Mothercare commissioned two independent reviews  
of the RS strategy: 

•   The first (by specialist company Impactt Ltd) focused on  

the effectiveness of the Mothercare monitoring programme, 
comparing the results of the independent audits with 
information from RS team visits in the Far East and South Asia. 
The overall conclusion was that visits complemented the 
audits, enabling a better understanding of the situation  
on site, and follow up on issues. There were a number of 
recommendations on how to improve this in the future  
which we have taken on board. 

•   The second review by our internal audit division looked at the 
policies and procedures used by the entire sourcing function, 
aiming to understand where improvements could  
be made. The review concluded that the policies in the  
RS strategy were suitable for purpose, but that there were 
some occasional gaps in the implementation of these policies. 

These two reviews – along with a consideration of the changing 
geographical spread of our suppliers, the available resources, 
and the needs of suppliers – formed the basis of a wider  
review of our RS strategy, completed by the RS team itself.

In addition, Mothercare came fourth overall in a survey by The 
Reputation Institute which measures the reputations companies 
hold in the eyes of the British public. 40,000 people rated the 
UK’s top 200 companies across seven values, including the 
areas of workplace, leadership, governance and citizenship.

We believe in the importance of adopting the highest standards 
of behaviour in all business activities and this year we launched 
our Global Code of Conduct Policy. It includes examples  
of acceptable and non-acceptable behaviour in respect of: 
relationships with suppliers; accepting gifts; equal opportunities; 
and compliance with the UK Bribery Act. Nearly all of our UK 
non-store employees have attended a presentation covering  
the importance of the Code and received a copy for future 
reference. The Code will be communicated to our wider 
employee base, business partners and suppliers in the  
coming months.

Our focus this year has been to renew and strengthen the 
Learning and Development (L&D) opportunities we offer, to 
ensure our employees across all grades have the right skills to 
do their jobs and to progress in the Company. A new training 
programme called ‘Brand Ambassadors’ was launched to  
help store employees become expert in particular areas of 
importance to our customers, and then share this information 
with their colleagues. One such programme centred on the 
development of specialist parenting skills, which saw over  
250 employees attend a two-day training programme on  
baby feeding and weaning, hosted by a range of experts, 
including representatives from the Royal College of Midwives.

A second initiative, ‘Fast Track’, identifies and develops assistant 
managers and senior supervisors who are ready for internal 
promotion to senior management roles. The programme 
involves 12 weeks of intensive management training and  
is proving to be successful, with 74 per cent of graduates 
achieving promotion since its launch in 2009. Other L&D 
initiatives include the Emerging Leader Programme and 
Advance Leader Programme, which are both designed to 
develop the skills and abilities of future business leaders.

8th 

in The Sunday Times
25 Best Big Companies
to Work For

Mothercare plc Annual report and accounts 2011 | 23
Mothercare plc Annual Report 2011 | 23

2,300

tonnes of waste 

recycled last year

7,000 

parents-to-be 

attended Baby 

& Me events 

6m

fewer Mothercare  

bags used than in 

2007/08

1.2m

fewer miles driven 

than in 2007/08

£150,000

raised for Save 

the Children

SCHOOL

 
 
 
 
-8.6m kwh

Since 2007/08 our annual 

energy consumption has 

reduced enough to power 

our Watford head office 

for three years

Target of

50%

of solid wooden 

products made 

from recycled or 

FSC wood by 2013

23

local community

groups around

the UK

8th 

in The Sunday Times

25 Best Big Companies

to Work For

£218,783 

in grants made by 

the Mothercare 

Group Foundation

£266,000 

worth of clothing and shoes 

transported to Pakistan 

flood victims

Corporate responsibility 
continued

This resulted in the development of a five-year implementation 
plan, including the increase of our team from eight to 11 people 
(three new employees working from our Shanghai office) and  
a shift of responsibilities, allowing our expert staff to focus  
more time in the field supporting suppliers. There will be further 
recruitment in 2011 to strengthen our China field team and  
field staff for Bangladesh. The RS manager in the UK is also 
establishing further policies and procedures, information for 
suppliers and tools for remediation for use in 2011.

Our strategy has, to date, been focused on our first tier suppliers 
– that is factories where our products are made. We believe this 
is still the right approach as this is where we have the greatest 
degree of influence. However, as we increasingly understand 
our supply chain it is apparent that labour conditions in  
second tier and third tier suppliers, for example in cotton fields,  
dye houses and spinning mills, remain largely unregulated. 
Tackling complex issues with businesses over whom we have 
little influence is impossible for us to achieve alone and we are 
collaborating with a number of brands, NGOs, and trade unions 
to identify ways to support local initiatives that may address 
these unregulated areas over the long term.

Environment: Energy and waste
In December 2010 we were pleased to be awarded 
the Carbon Trust Standard, in recognition of our 
energy management practices and the fall in  

our carbon footprint between April 2007 and March 2010. This 
year our carbon emissions increased, although we continued  
to meet our target of a 15 per cent reduction since 2007/08.  
Two factors this year pushed up energy use; more store 
openings and a very cold winter, where we saw increases  
in store energy use of 11 per cent, on a like-for-like basis.  
To offset this we continue to install energy efficiency equipment 
into our new and refitted stores.

Our challenge over the next year is to harness the enthusiasm 
and creativity of our employees to drive savings. To support  
this we have now completed the roll-out of Automatic Meter 
Readers – giving instant access to the energy consumption 
figures for each store – and launched a CR Champions scheme 
across our store network. We have 17 CR Champions in total, 
one for each of our areas. Their role is to encourage and 
support everyone to use less energy and recycle more waste.

6m

fewer Mothercare  
bags used than in 
2007/08

24 |

Mothercare plc Annual report and accounts 2011

We continue to invest in the carbon efficiency of our transport 
fleet, this year introducing four new double-deck trailers, 
following a successful trial in 2010. Their aerodynamic shape 
reduces drag, increasing fuel efficiency by up to 18 per cent.

At the start of 2010/11, we undertook a survey with our waste 
contractor to measure more accurately the amount of waste 
from our stores. The results revealed that our overall recycling 
rate was lower than previous figures, being approximately  
65 per cent of all store waste. We are working with our stores  
to improve this and have an indication of what is possible  
from both our Romford and Stoke stores, who have achieved 
recycling rates of 90 per cent.

Our National Distribution Centre is working towards an 
aspirational target of zero waste to landfill. This year they took  
a step closer to that by reducing landfill waste by 40 per cent. 
This was achieved by a combination of factors: fewer product 
returns from customers, a reduction in product packaging  
and the installation of a waste crusher to divert waste away 
from landfill.

As part of our efforts to reduce the number of single use  
carrier bags by 50 per cent, we have introduced a policy  
of asking customers – where appropriate – if they would like  
a bag, resulting in a further 10 per cent fall in the number we 
gave away in our Mothercare stores. 

We have policies controlling the use of chemicals, focusing on 
those with known environmental or health risks. In support of  
our target to ensure over 50 per cent of solid wooden products 
are made from wood that is recycled or certified by the Forest 
Stewardship Council, we are working with our suppliers to 
monitor the source of the wood they use in our products.

2,300

tonnes of waste 
recycled last year

1.2m

fewer miles driven 
than in 2007/08

£150,000

raised for Save 

the Children

7,000 

parents-to-be 

attended Baby 

& Me events 

SCHOOL

 
 
 
 
-8.6m kwh

Since 2007/08 our annual 

energy consumption has 

reduced enough to power 

our Watford head office 

for three years

Target of

50%

of solid wooden 

products made 

from recycled or 

FSC wood by 2013

23

local community

groups around

the UK

8th 

in The Sunday Times

25 Best Big Companies

to Work For

£218,783 

in grants made by 

the Mothercare 

Group Foundation

£266,000 

worth of clothing and shoes 

transported to Pakistan 

flood victims

Case Study 1: Save the Children – partnership in  
India – beyond philanthropy
The employees working in our India offices have 
really got behind our partnership with Save the 

Children. They have forged strong links with the Save the 
Children office in Delhi and have so far raised around £11,000.

But the links to Save the Children go beyond fundraising 
activities. Our RS team worked with the Delhi-based National 
Manager, Child Protection at Save the Children to run 
awareness raising sessions for working mothers in supplier 
factories. In total, eight workshops were conducted (six in 
Coimbatore and two in Bangalore).

Child labour is still a big issue in India – not so much in the 
factories where our products are made but in other tiers of the 
supply chain, such as in cotton fields, spinning mills, dye houses 
and in the more informal sectors like homeworking, hospitality, 
construction etc. Schooling can be expensive and many parents 
choose to stop educating their daughters at a relatively young age.

The objective of the workshop was to educate working mothers 
about the rights of children, with an emphasis on girls, and 
prevention of child labour. The trainer provided information 
about welfare schemes and scholarships available from the 
government to help keep children out of work and in school.

Over 700 working mothers attended the workshop and the 
feedback was extremely positive:

Radhika has worked at our supplier Cotton Blossom for two years:

‘Save the Children training has been very useful for us.  
Thank Cotton Blossom for this enlightening opportunity.  
My take away from this training is that we should provide 
education to the children without any discrimination between 
male and female child.’

Uma is also employed by Cotton Blossom and has worked in 
the factory for three years:

‘This programme through Mothercare has been an enlightening 
experience for me. I committed a mistake of stopping my 
daughter’s education when she was at her tenth standard  
while I sent my son to college. After attending this programme  
I vouched myself to continue my daughter’s education.’

Case Study 2: Baby & Me – parenting events
For many people, becoming an expectant parent  
is a life-changing experience. In recognition of this, 
 we launched a series of Baby & Me events in our 

Parenting Centres, last autumn and again this spring. The 
informal events were aimed at expectant parents and also  
first-time grandparents, providing them with a forum to ask 
questions and listen to advice on a whole host of topics,  
from car safety, to bra fitting, to development toys. 

The events were managed by our trained and experienced 
store staff, who worked alongside a host of advisers from 
professional organisations such as children centres, baby 
sensory class teachers, baby massage teachers, health care 
professionals, and representatives from the Royal College of 
Midwives, all supported by technical information packs and 
personal visits from our own, in-house team of experts. 

In total we held 185 events across the UK, attended by 7,000 
people. They took place in the evenings and on weekends, 
when the store was closed, making the event more relaxed  
and enjoyable for everyone who came along. The focus of the 
event was very much on advice for new parents, rather than  
on selling products. Over 95 per cent of those who attended 
said they had really enjoyed the event and would recommend 
future events to other parents-to-be.

7,000 

parents-to-be 
attended Baby 
& Me events 

2,300

tonnes of waste 

recycled last year

6m

fewer Mothercare  

bags used than in 

2007/08

1.2m

fewer miles driven 

than in 2007/08

£150,000

raised for Save 
the Children

Mothercare plc Annual report and accounts 2011 | 25
Mothercare plc Annual Report 2011 | 25

SCHOOL

 
 
 
 
 
 
 
 
Board of directors

Ian Peacock
Non-executive Chairman
Appointed chairman on 1 November 2002 having joined the board as chairman elect  
on 1 August 2002. Chairman of Family Mosaic plc, a London based Housing Association 
and Director and Chair of audit and compliance committee of C. Hoare & Co. A City 
Fellow of Hughes Hall, Cambridge, a Trustee of the PHG Foundation and Chairman of 
the Financial Advisory Committee for Westminster Abbey. Previously a Trustee of WRVS 
and Chairman of Howden Joinery Group PLC (formerly Galiform PLC) and has also held 
a number of senior positions in the banking industry in London, New York and Asia with 
Kleinwort Benson Group and with BZW. A special adviser to the Bank of England from 
1998–2000, a non-executive director of Norwich and Peterborough Building Society  
from 1997–2005 and a Director of Lombard Risk Management PLC from 2000-2010.

Ben Gordon
Chief Executive
Appointed in December 2002. Formerly 
Senior Vice President and Managing 
Director, Disney Store, Europe and Asia 
Pacific. Has also held senior management 
positions with the WHSmith Group in 
Europe and the USA and L’Oreal S.A., 
Paris. Non-executive director of  
Britvic plc. Member of the Institution  
of Civil Engineers.

Neil Harrington
Finance Director
Appointed in January 2006. Formerly 
Finance Director of George Clothing UK, 
a division of Asda Stores Limited, Chief 
Financial and Admin Officer of Global 
George, a division of Wal-Mart Stores Inc. 
Prior to joining Wal-Mart, was Finance 
Director of Barclaycard International,  
a division of Barclays Bank plc and Group 
Financial Controller of French Connection 
Group plc. Chartered Accountant.

Bernard Cragg
Senior non-executive Director
Appointed in March 2003. Senior  
non-executive director of Workspace 
Group Plc and non-executive director of 
Astro All Asia Networks plc, Progressive 
Digital Media Group plc. Formerly Group 
Finance Director and Chief Financial Officer 
of Carlton Communications plc, Chairman 
of I-mate plc and Datamonitor plc and a 
non-executive director of Bristol & West plc 
and Arcadia plc. Chartered Accountant.

David Williams
Non-executive Director
Appointed in August 2004. Chair of 
Operating Partners of Duke Street Capital 
LLP, Adelie Food Holdings Ltd, Oasis Dental 
Healthcare Ltd and The Original Factory 
Shop Ltd. Non-executive Director of 
Wagamama Ltd, the Royal London Mutual 
Insurance Group Ltd. Formerly chairman of 
Simple Ltd, Avebury Taverns Ltd, Sandpiper 
Ltd, Wyevale Garden Centres plc and Ideal 
Shopping Direct plc. Former Governor of 
London Business School.

Amanda Mackenzie
Non-executive Director
Appointed in January 2011. Chief 
Marketing and Communications Officer  
of Aviva plc. A member of Aviva’s 
Executive Committee, Executive sponsor 
for diversity and Chair of the operational 
risk committee. Amanda is on Lord Davies’ 
steering board to increase the number  
of women on corporate boards, and  
a board member of the National  
Youth Orchestra.

26 |

Mothercare plc Annual report and accounts 2011

Richard Rivers
Non-executive Director
Appointed in July 2008. Formerly Head  
of Strategy and Chief of Staff of Unilever 
and chaired Unilever’s Corporate 
Ventures Group. A non-executive director 
of Channel 4 Television Corporation  
and LumeneOy, and a member of the 
Advisory Board of WPP.

Directors’ report

The directors present their report on the affairs of the group, 
together with the financial statements and auditor’s report  
for the 52-week period ended 26 March 2011. The corporate 
governance statement set out on pages 30 to 35 forms part  
of this report. The chairman’s statement at page 4 gives further 
information on the work of the board during the period. The 
principal activity of the group is as a specialist multi-channel 
retailer and wholesaler of products for mothers-to-be, babies 
and children under the Mothercare and Early Learning Centre 
brands. It also owns and operates Gurgle.com, the social 
networking site for parents.

Business review
The principal companies within the Mothercare group for the 
period under review were Mothercare plc (the ‘Company’); 
Mothercare UK Limited and Chelsea Stores Holdings Ltd  
(which own the Mothercare and Early Learning Centre brands 
respectively), and Gurgle Limited. Overseas, the group  
operates a sourcing operation, principally through Mothercare 
Procurement Limited in Hong Kong, and holds 30 per cent of the  
share capital of a joint venture with DLF Retail brands in India,  
30 per cent of a joint venture with Goodbaby in China, and  
as at 16 May 2011 holds 23.06 per cent of the share capital of 
Mothercare Australia Limited. The Companies Act 2006 requires 
the directors’ report to contain a review of the business and  
a description of the principal risks and uncertainties facing the 
group. A review of the business strategy and a commentary  
on the performance of the group is set out in the performance 
highlights, our group overview, chairman’s and chief executive’s 
statement, the business review and financial review on pages  
1 to 19. The principal risks facing the business are detailed in  
the corporate governance report at page 31. These disclosures 
form part of this report. The directors’ report is prepared  
for the members of the Company and should not be relied  
upon by any other party or for any other purpose. Where  
the directors’ report (including the performance highlights,  
our group overview, business review, financial review, corporate 
responsibility report, directors’ remuneration report and 
governance report) contain forward-looking statements  
these are made by the directors in good faith based on the 
information available to them at the time of their approval of 
this report. These statements will not be updated or reported 
upon further during the year. Consequently such statements 
should be treated with caution due to the inherent uncertainties, 
including both economic and business risk factors, underlying 
such forward-looking statements or information.

The use of financial instruments, the risk management  
objectives and exposures are set out in the notes to the financial 
statements and the corporate governance report on page 31.

Going concern
The accounts have been prepared under the going concern 
principle. For full details please see the governance report on 
page 30.

Dividend
The directors recommend a final dividend of 11.9p per share.  
An interim dividend of 6.4p was paid in February 2011 (2010: 
5.5p per share) making a total of 18.3p per share (2010: total  
of 16.8p per share).

The Trustees of the Mothercare Employee Trust, who held 
2,458,079 shares at the balance sheet date, have waived their 
entitlement to receive dividends in respect of 759,536 shares.  
The remaining shares held by the Trust are conditionally 
awarded to participants in certain of the group’s employee 
share schemes where such schemes provide for dividends to 
accrue on such conditional awards. Consequently the amount 
of the dividends waived by the Trust will change from year to 
year in accordance with conditional awards made.

Substantial shareholdings
As at 26 April 2011, the Company has been advised by or is 
aware of the following interests in the Company’s ordinary  
share capital:

Holder 

M&G Investment  
Management Ltd 
Aberdeen Asset 
Management Group 
Fidelity International Limited 
DC Thomson & Company Ltd 
Allianz Global Investors 
Ameriprise Financial Inc (Group) 
Financiere de L’Echiquier 
Legal & General Investment  
Mgmt Ltd (UK) 

Number of 
shares 

12,087,008 

10,945,744 
9,509,947 
9,250,000 
5,285,133 
4,758,472 
3,171,100 

Percentage 
of issued 
share capital

13.64% 

12.36% 
10.74% 
10.45% 
5.97% 
5.37% 
3.58% 

3,137,595 

3.54%

Acquisition of own shares
The Company was given a general approval at the Annual 
General Meeting (AGM) in July 2010 to purchase up to  
10 per cent of its shares in the market. This authority expires  
after the AGM on 14 July 2011. The authority has not been  
used during the year.

As at 17 May 2011, the Company’s issued share capital was 
88,579,997 ordinary shares of 50p each all carrying voting rights. 
Details of the change in the Company’s issued share capital 
during the year is set out in note 24. No shares were held  
in Treasury.

The Company has one class of ordinary shares. Each share 
carries the right to one vote at general meetings of the 
Company. There are no specific restrictions on the size of a 
holding in the Company nor on the transfer of shares, which  
are both governed by the general provisions of the Company’s 
Articles of Association and legislation. The directors are not 
aware of any agreements between shareholders that may 
result in restrictions on the transfer of shares or on voting rights.

Mothercare plc Annual report and accounts 2011 | 27

 
 
 
 
 
 
 
Directors’ report 
continued

Details of the Company’s employee share schemes are set  
out in the remuneration report. The Trustees of the Mothercare 
Employee Trust abstain from voting its shareholding in  
the Company.

With regard to the appointment and replacement of directors, 
the Company is governed by its Articles of Association, the 
Combined Code, the Companies Act and related legislation. 
The Articles may be amended by special resolution of the 
shareholders. The business of the Company is managed by the 
Board who may exercise all the powers of the Company subject 
to the provision of the Articles of Association, the Companies Act 
and any ordinary resolution of the Company. There are a 
number of agreements that take effect, alter or terminate upon 
a change of control such as commercial contracts, bank loan 
agreements and employee share plans. The only one of these 
which is considered to be significant in terms of likely impact on 
the business of the group as a whole are the multi-currency 
revolving facility agreements detailed in this directors’ report 
which would entitle each bank to cancel the facility and require 
the repayment of all outstanding amounts on a minimum of  
30 days’ notice.

Other than early vesting under the group’s long-term incentive 
plans, the directors are not aware of any agreements between 
the Company and its directors or employees that provide  
for compensation for loss of office or employment that would  
occur because of a takeover bid whether successful or not.

Directors
The following directors served during the 52-week period ended 
26 March 2011:

Name 

Appointment

Ian Peacock 

Karren Brady 

Bernard Cragg 

Ben Gordon 
Neil Harrington 
Richard Rivers 
David Williams 

  Chairman and independent non-executive 
director, chairman of the nomination 
committee
  Independent non-executive director 
(resigned 13 August 2010)
  Senior independent non-executive director 
and chairman of the audit committee 
 Executive director
 Executive director
 Independent non-executive director
 Independent non-executive director and 
chairman of the remuneration committee

Amanda Mackenzie   Independent non-executive director 

(appointed 1 January 2011)

In accordance with the Company’s Articles of Association, 
Richard Rivers and Neil Harrington retire by rotation from the 
board following the conclusion of the AGM on 14 July 2011  
and stand for re-election. Amanda Mackenzie is standing  
for election having been appointed since the last AGM. 
Biographical details of all of the directors, indicating their 
experience and qualifications, are set out on page 26.

Details of directors’ service arrangements are set out in  
the remuneration report on page 40. There are no special 
contractual payments associated with a change of control  
of the Company.

A statement of directors’ interests in the shares of Mothercare 
plc and of their remuneration is set out on pages 41 and 82 
respectively. A statement of directors’ interests in contracts  
and indemnity arrangements is set out on page 33.

Employees
The Company involves all of its employees in the delivery  
of its strategy. It regularly discusses with all its employees its 
corporate objectives, performance as well as the economic 
environments in which the Company trades through its business 
sectors. This is achieved through the Company magazine  
‘Small Talk’, briefings, bulletins, email and video presentations.

The Company aspires to develop a loyal and high-performing 
team through its ‘DNA’ development processes. As part of this 
development process it measures the capabilities of the group’s 
employees, ascertains their development needs and develops 
and implements programmes designed to ensure that the 
critical skills required for the development of both the individual 
and the Company are attained. The Company is proud once 
again to have been included in The Sunday Times ‘25 Best Big 
Companies to Work For’ in 2011, and to come fourth in a survey 
carried out by the Reputation Institute which measured the 
reputations that companies hold in the eyes of the British public. 

The group’s remuneration strategy is set out in the remuneration 
report. That report includes details of the various incentive 
schemes and share plans operated by the group.

The group is an equal opportunities employer and ensures  
that recruitment and promotion decisions in all of its companies 
are made solely on the basis of suitability for the job. Disabled 
people are given due consideration for employment 
opportunities and, if employees become disabled, every  
effort is made to retain them by providing relevant support.

Pensions
The group operates pension schemes for those of its employees 
who wish to participate. Details of the pension charge is set out 
in note 28. The board is mindful that further change to elements 
of its pension provision will be inevitable given the proposed  
tax and auto-enrolment requirements to be introduced in 2011 
and 2012. In the circumstances the Company has commenced  
a series of reviews to seek a practical solution to these changes.

28 |

Mothercare plc Annual report and accounts 2011

Payment of suppliers
Payments to merchandise suppliers are made in accordance 
with general conditions of purchase, which are communicated 
to suppliers at the beginning of the trading relationship. It is the 
group’s policy to make payments to non-merchandise suppliers, 
unless otherwise agreed, within the period set out in the 
supplier’s invoice or within 60 days from the date of invoice.

The amount owed to trade creditors at the end of the financial 
year represented nil days (2010: nil days) of average daily 
purchases during the year for the Company and 62 days  
(2010: 51 days) for the group. 

Fixed assets
Changes in tangible fixed assets are shown in note 15 to  
the accounts. A valuation of the group’s freehold and long 
leasehold properties, excluding rack rented properties, was 
carried out by external valuers, as at December 2009 and was 
reported on last year. The basis of the valuation is Existing Use 
Value in respect of properties primarily occupied by the group 
and on the basis of Market Value in respect of investment 
properties, both bases being in accordance with the Practice 
Statements contained in the RICS Appraisal and Valuation 
Manual. A further internal valuation was carried out as at April 
2011 on the same basis. This adjusted valuation of the properties 
resulted in a surplus over their net book value of £8,812,459.

Significant agreements
The group has entered into two agreements that are subject  
to change of control provisions. These agreements are  
(i) a multi currency revolving facility dated 16 May 2011 in 
respect of a £40,000,000 credit facility with Barclays Bank PLC  
for general business purposes and (ii) a multi currency revolving 
facility dated 16 May 2011 in respect of a £40,000,000 credit 
facility with HSBC Bank PLC for general business purposes. 
These agreements supersede the multi currency revolving 
facilities entered into by the group with Barclays Bank PLC  
and HSBC Bank PLC on 26 April 2010.

Corporate citizenship
The group’s corporate social responsibility ethos and details  
of the programmes that it runs in its business relationships 
around the world is set out on pages 20 to 25.

Auditors
In the case of each of the persons who were directors of  
the Company at the date when this report was approved:

•   so far as each of the directors is aware, there is no relevant 
audit information (as defined in the Companies Act 2006)  
of which the Company’s auditors are unaware; and

•   each of the directors has taken all the steps that he/she ought 
to have taken as a director to make himself/herself aware of 
any relevant audit information (as defined) and to establish 
that the Company’s auditors are aware of that information.

This confirmation is given and should be interpreted in 
accordance with the provisions of Section 418 (2) of the 
Companies Act 2006.

A resolution proposing the re-appointment of Deloitte LLP  
as auditors to the Company will be put to the AGM.

Charitable and political donations
The Company made a further donation to the Mothercare 
Group Foundation during the year of £102,841. Total charitable 
cash donations for the year ended 26 March 2011 were £282,161 
(2010: £414,070).

It is the Company’s policy not to make political donations.

Annual General Meeting
The 2011 Annual General Meeting will be held on Thursday,  
14 July 2011 at 10.30am in the conference suite at the  
Company’s head office at Cherry Tree Road, Watford, 
Hertfordshire WD24 6SH.

The notice of the meeting and a prepaid form of proxy for  
the use of shareholders unable to come to the AGM but  
who may wish to vote or to put any questions to the board  
of directors are enclosed with this annual report for those 
shareholders who elected to receive paper copies. The 
Company wishes to encourage as many shareholders as 
possible to vote electronically. Those shareholders who have 
elected to, or now wish to participate in voting via electronic 
communications, may register their vote in respect of resolutions 
to be proposed to the AGM at www.sharevote.co.uk. To use  
the facility shareholders will need their voting ID, task ID and 
shareholder reference number from their proxy form and 
register at www.shareview.co.uk. For full details on how to  
use this facility please see the notice of meeting.

Shareholders may also submit questions via email to 
investorrelations@mothercare.com. The chairman will respond 
in writing to questions received.

As in previous years a copy of the chairman’s opening 
statement to the meeting, together with a resumé of questions 
and answers given at the meeting, will be prepared following 
the AGM. This will be made available to shareholders on 
request to the group general counsel and company secretary 
at the Company’s head office.

The notice of meeting gives explanatory notes on the business 
to be proposed at the meeting.

By order of the board

Tim Ashby  
Group general counsel and company secretary 
17 May 2011

Mothercare plc Annual report and accounts 2011 | 29

 
 
Corporate governance

The Company believes that by seeking to achieve a  
high standard of corporate governance in all of the  
activities undertaken by the group, the group’s reputation  
and performance will be enhanced. In addition, it will also 
promote and benefit the interests of investors, customers,  
staff and other stakeholders. To this end, the Company 
considers that it has complied throughout the 52-week  
period ended on 26 March 2011 with the relevant provisions  
set out in Section 1 of the 2008 Combined Code on Corporate 
Governance published by the Financial Reporting Council  
(FRC) having applied the main and supporting principles  
set out in Section 1 of the Code.

The board
The leadership of the Mothercare plc business is provided by 
the Mothercare plc board. It operates on a unitary basis and 
comprises the chairman, four independent non-executive 
directors, and two full-time executive directors, being the group 
chief executive and the group finance director. A key element  
of the board’s responsibility is monitoring and reviewing the 
effectiveness of the Company’s system of internal control.  
The non-executive directors play a pivotal role in challenging 
and scrutinising its effectiveness and integrity. The Company  
has continued to maintain a system of internal control within  
an executive management structure with defined lines of 
responsibility and delegation of authority within prescribed 
financial and operational limits. The system of internal control  
is based on financial, operational, compliance and risk control 
policies and procedures together with regular reporting of 
financial performance and measurement of key performance 
indicators. Risk management, planning, budgeting and 
forecasting procedures are also in place together with  
formal capital investment and appraisal arrangements.

The importance of improving the gender balance on boards is 
increasingly recognised and in February of this year Lord Davies 
made a series of recommendations in his report ‘Women  
on Boards’ which are now being considered by the Financial 
Reporting Council. Currently the Mothercare plc board 
(excluding the executive directors) has one woman and four 
men, and the senior executive management team (including  
the executive directors) has three women and six men. The 
Company believes it is well positioned to meet the challenge  
of improving gender diversity.

Going concern
The directors have reviewed the going concern principle in the 
light of the guidance provided by the FRC. The group’s business 
activities, and the factors likely to affect its future development 
are set out in the business review. The financial position of the 
group, its cash flows, liquidity position and borrowing facilities 
are set out in the financial review on pages 15 to 19. In addition, 
notes 20 and 21 to the financial statements include the group’s 
objectives, policies and processes for managing its capital;  
its financial risk management objectives; details of its hedging 
arrangements and its exposure to credit and liquidity risks.

30 |

Mothercare plc Annual report and accounts 2011

The group’s objective with respect to managing capital is  
to maintain a balance sheet structure that is both efficient  
in terms of providing long-term returns to shareholders and 
safeguards the group’s ability to continue as a going concern. 
As appropriate, the group can choose to adjust its capital 
structure by varying the amount of dividends paid to 
shareholders, return of capital to shareholders, issuing new 
shares or the level of capital expenditure.

At the year end, the group had committed secured bank 
facilities of £40 million which expire on 31 October 2013. It also 
had an uncommitted unsecured bank overdraft of £10 million. 
As of 16 May 2011 the group refinanced to increase its committed 
secured bank facilities to £80 million until 16 May 2014. The 
uncommitted unsecured bank overdraft remains at £10 million.

The group’s previous and current committed borrowing facilities 
contain certain financial covenants which have been met 
throughout the period. The covenants are tested half-yearly  
and are based around gearing, fixed charge cover and 
guarantor cover.

The committed bank facility was drawn down by a maximum  
of £30 million during the period to fund seasonal working  
capital and at the year end the group had a cash balance of  
£15.3 million in addition to the £40 million of available facilities  
at the time (which has now been increased to £80 million as 
noted above).

Although the market conditions in the UK remain challenging, 
the global nature of the group’s business means that it has  
long-term contracts with its franchisees around the world  
and long-standing relationships with many of its suppliers.  
As a consequence, the directors believe that the group is  
well placed to manage its business risks successfully despite  
the weak consumer outlook in the UK.

The group’s latest forecasts and projections have been 
sensitivity-tested for reasonable possible adverse variations  
in trading performance and show that the group will operate 
within the terms of its borrowing facilities and covenants for  
the foreseeable future.

After making appropriate enquiries, the directors have a 
reasonable expectation that the Company and the group  
have adequate resources to continue in operational existence 
for the foreseeable future. Accordingly, the financial statements 
are prepared on the going concern basis.

Risk management
The business review sets out the performance of the business 
during the year against the challenges that the board has set 
for the business. In this section some of the principal risks and 
uncertainties that face the business are set out. This section  
also forms part of the business review requirements.

The board recognises that the management of risk through the 
application of a consistent process during the year as required 
by Code provision C2 (Internal Control) is key to ensuring that  
a robust system of internal control is monitored by the business.

The principal risks and uncertainties facing the Company may 
include some of those set out below. It should be borne in mind 
that this is not an exhaustive list and that there may be other 
risks that have not been considered or risks that the board 
consider now are insignificant or immaterial in nature, but that 
may arise and/or have a larger effect than originally expected.

External risks
•   The group is reliant upon manufacturers in other countries, 

particularly China, India and the Far East. Global economic 
conditions (including global demand for goods and services 
affecting sales levels and the availability of credit lines for 
business to its key suppliers affecting product supply) will 
continue to affect the performance of the group’s businesses 
as will the effect of exchange rate movements, principally  
the US dollar; cost price movements (including raw materials) 
and the difficulty of passing on input cost price increases, 
governmental and supra-national regulation affecting 
imports, taxation, duties and levies.

•   The failure to react appropriately to changes in the economic 

environment generally or consumer confidence issues 
affecting the group’s core customers in the UK and in 
overseas markets, particularly from levels of unemployment 
or the reduction in real disposable incomes caused by, 
amongst other things, any contraction of the global economy, 
increases in personal and indirect taxation, interest rate 
movements and the availability of consumer credit.

•   The failure to identify or react appropriately to changes  

in consumer demand for the group’s products or services; 
competitor activity or new entrants within the markets in  
which group companies operate.

•   The group is potentially vulnerable to adverse movements  
in exchange rates as it pays for a large proportion of its 
goods in foreign currency, principally the US dollar. Whilst  
the group effects transactions, the effect of which seeks to 
hedge the exposure to adverse exchange rates, there is no 
guarantee that the transactions will be sufficient to cover all 
likely exposure.

•   With the continued expansion of the group’s international 
franchise operations, the group may be exposed to sales 
concentration risk as certain franchise partners extend  
their activities in their own and additional territories. As at  
26 March 2011 the group’s largest franchisee represents 
approximately 10 per cent of group sales and receivables. 
The group’s brands are potentially exposed to the 
commercial risk in the default by franchisees of payment  
for amounts due on royalties and goods supplied. In order  
to mitigate this risk, the group seeks to insure the receivables 
due from franchisees but in turn may then be exposed to  
the liquidity of the credit insurance market and/or credit 
quality of the insurers or potential default of banks or 
insurance companies in providing security for franchisee 
primary default. International operations are also exposed  
to the possibility in some markets of political restrictions on 
remittance of funds to the UK or refusal to enforce the relevant 
brand’s intellectual property rights against infringement.  
As the group grows its wholesale business a similar set of  
risks may, over time, become apparent.

•   The group continues to operate defined benefit pension 

schemes (albeit that they are now closed to new members). 
The volatility in movement of real asset and liability values 
together with those of the discount rate used for the 
accounting assumptions under IAS 19 directly affect the  
net surplus or deficit in the schemes and the variability  
of the charge contained within the financial statements. 
Recent tax and legislative changes that are to be introduced 
in 2011 and 2012 may have implications for the funding and 
future operation of these and defined contribution schemes 
currently operated by the group.

Mothercare plc Annual report and accounts 2011 | 31

In order to effectively manage risk, the executive committee  
(see page 33) has overall responsibility for ensuring that a rolling 
programme of structured risk assessments of those areas 
having a significant effect on the future of the business is carried 
out. The programme ensures, so far as practicably possible,  
that the appropriate risk management processes are identified, 
controls established, residual risks evaluated and that the 
necessary action and risk avoidance measures are taken or 
monitored. Elements of the programme are reviewed by the 
internal audit function during the year. The process outlined 
above has been in effect during the period and up to the  
date of the approval of the accounts by the board.

In addition to the evaluation of business risk referred to above, 
the programme of specific risk management activity continued 
during the year across the activities of both brands in the United 
Kingdom. Under this programme, individual stores are tested 
against a risk assessment model that emphasises health and 
safety, fire safety and internal process compliance.

The internal audit function (a combination of internal and 
external resource led by PricewaterhouseCoopers LLP) 
supplements the risk-based approach set out above. 
Furthermore, the Company has adopted procedures to ensure 
auditor independence, the details of which are set out in  
the section below detailing the work of the audit committee.

The board believes that the system of internal control described 
can provide only reasonable and not absolute assurance 
against material misstatement or loss. The audit committee 
periodically reviews the system of internal control on behalf  
of the board.

During the course of its review of the system of internal control, 
the board has not identified nor been advised of any failings  
or weaknesses which it has determined to be significant. 
Therefore a confirmation in respect of necessary actions  
has not been considered appropriate.

The group aspires to achieve high standards in corporate 
governance and the principles adopted by the group are 
commented on briefly below:

Corporate governance 
continued

Internal risks
•   Both Early Learning Centre and Mothercare have a 

reputation for quality, safety and integrity. This may be 
seriously undermined by adverse press or regulatory 
comment on aspects of its business both in the UK and 
overseas, whether justified or not. To this end, the group takes 
all reasonable care to safeguard the reputation of its brands, 
particularly in product manufacture and supply areas, by 
engaging independent third parties to validate critical areas 
of its manufacturing and supply chain for compliance with  
its ethical code.

•   Any disruption to the relationship with or failure of key 

suppliers could adversely affect the group’s ability to meet  
its sales and profit plans if suitable alternatives could not be 
found quickly.

•   Any failure in or termination of the group’s wholesale business 

(such as mini club in the UK) could adversely affect the 
development of and expansion of this channel of business,  
in addition to any contractual or other liability that may result.

•   The group’s investments in joint ventures and overseas 

companies exposes it to greater risk to certain overseas 
markets, and to the operating performance of those 
businesses.

•   Any failure of the group’s logistics, distribution and information 
technology strategies or platforms, or its business continuity 
procedures, may restrict the ability of the group to make 
product available to its UK business, in its worldwide stores 
network and/or Direct businesses thereby failing to meet 
customer expectations and adversely affecting sales  
and profits.

•   A failure in any economic climate to invest appropriately  

in the group’s infrastructure, people, tangible and intangible 
assets as it seeks to balance short- and long-term  
profitability drivers.

•   Financing. The Company and the group may be exposed to 
counterparty risk in respect of its hedging, banking, insurance 
or other finance based contracts and particularly in the ability 
of the relevant counterparties being able to continue to be 
able to meet their obligations. As noted above, the group has 
sought to strengthen further its banking relationships through 
the recent renewal of its facilities.

Against this background, the system of internal control is 
designed to manage rather than eliminate risks.

32 |

Mothercare plc Annual report and accounts 2011

The board and directors
The board of Mothercare plc meets regularly and maintains 
overall control of the group’s affairs through a schedule of 
matters reserved for its decision. These include setting the  
group strategy, the approval of the annual budget and financial 
statements, major acquisitions and disposals, authority limits  
for capital and other expenditure and material treasury matters. 
Details of the terms of reference of the board’s committees  
are also set out in the corporate governance section of the 
Company’s website at www.mothercareplc.com.

The non-executive directors are independent and free from any 
business or other relationship that could interfere materially with 
their judgement. The non-executive directors do not participate 
in any bonus, share option or pension scheme of the Company. 

The chairman’s other business commitments are set out in  
the biographical details on page 26 and there have been  
no significant changes during the period relating to these 
commitments.

The board considers that the balance achieved between 
executive and non-executive directors during the period  
was appropriate and effective for the control and direction  
of the business. 

The board is assisted by committees that it has established  
with written terms of reference. The roles of the remuneration, 
audit and nomination committees are set out below. The audit, 
remuneration and nomination committees were comprised of 
the four non-executive directors with the chairman additionally 
serving on the remuneration and nomination committees.  
A record of the meetings held during the year of the board,  
its committees and the attendance by individual directors is  
set out at page 35.

The board has delegated day-to-day and business 
management control of the group to the executive committee. 
The executive committee consists of the group chief executive, 
group finance director, the operational directors within the 
group and the group general counsel and company secretary.

Throughout the period the board has been supplied with 
information and papers submitted at each board meeting 
which ensures that the major aspects of the group’s affairs  
are reviewed regularly in accordance with a rolling agenda  
and programme of work. All directors, whether executive or 
non-executive, have unrestricted access to the group general 
counsel and company secretary and executives within the 
group on any matter of concern to them in respect of their 
duties. In addition, new directors are given appropriate training 
on appointment to the board. Appropriate time is made during 
the year for continuing training on relevant topics concerning  
the functioning of the board and the obligations of directors. 
The Company has undertaken to reimburse legal fees to the 
directors if circumstances should arise in which it is necessary for 
them to seek separate, independent, legal advice in furtherance 
of their duties. In accordance with the Articles of Association, 
one-third of the directors are required to offer themselves for 
re-election every year.

Directors’ interests and indemnity arrangements
At no time during the year did any director hold a material 
interest in any contract of significance with the Company or any 
of its subsidiary undertakings other than a third-party indemnity 
provision between each director and the Company and service 
contracts between each executive director and the Company. 
The Company has purchased and maintained throughout the 
year directors’ and officers’ liability insurance in respect of  
itself and its directors. The directors also have the benefit of  
the indemnity provision contained in the Company’s Articles of 
Association. These provisions, which are qualifying third-party 
indemnity provisions as defined by Section 236 of the 
Companies Act 2006, were in force throughout the year and  
are currently in force. Details of directors’ remuneration, service 
contracts and interests in the shares of the Company are set out 
in the directors’ remuneration report.

The Company also provides an indemnity for the benefit of each 
person who is or was a director of Mothercare Pension Trustees 
Ltd, which is a corporate trustee of the Company’s occupational 
pension schemes, in respect of liabilities that may attach to them 
in their capacity as directors of that corporate trustee. These 
provisions, which are qualifying pension scheme indemnity 
provisions as defined in Section 235 of the Companies Act 2006, 
were in force throughout the year and are currently in force. 

Mothercare plc Annual report and accounts 2011 | 33

Corporate governance 
continued

Directors’ conflicts of interest
The board has maintained procedures whereby potential 
conflicts of interest are reviewed regularly. These procedures 
have been designed so that the board may be reasonably 
assured that any potential situation where a director may  
have a direct or indirect interest which may conflict or may 
possibly conflict with the interests of the Company are identified 
and where appropriate dealt with in accordance with the 
Companies Act 2006 and the Company’s Articles of Association. 
The board has not had to deal with any conflict during  
the period.

The remuneration committee, chaired during the year by 
David Williams, establishes the remuneration policy generally, 
approves specific arrangements for the chairman and the 
executive directors and reviews and comments upon the 
proposed arrangements for senior executives so as to ensure 
consistency within the overall remuneration policy and group 
strategy. Full disclosure of the Company’s remuneration policy 
and details of the remuneration of each director is set out in  
the remuneration report on pages 36 to 41 and in Appendix A  
on pages 82 to 84. During the period no director was, and 
procedures are in place to ensure that no director is, involved  
in deciding or determining his or her own remuneration.

The nomination committee, chaired during the year by Ian 
Peacock, comprises all of the non-executive directors. The terms 
of reference of the committee are set out on the Company’s 
website. The committee makes proposals on the size, structure, 
composition and appointments to the board. It carries out  
the selection process and agrees the terms of appointment of 
non-executive directors. An external search agency is ordinarily 
used to assist in the identification of suitable candidates for 
board appointments. The nomination committee also reviews 
succession planning on an annual basis.

The board is of the opinion that the directors seeking re-election 
at the AGM have continued to give effective counsel and 
commitment to the Company and accordingly should be 
re-appointed.

During the period the board carried out a further evaluation  
of its effectiveness and operation. The review was carried  
out by the chairman with the assistance of the group  
general counsel and company secretary using an in-depth 
questionnaire. The chairman also interviewed each  
non-executive director drawing upon the themes and issues 
disclosed by the questionnaire. The review concluded that  
the board, its committees and individual directors contributed 
effectively to the overall operation and review of the Company’s 
affairs. The senior independent director also carries out an 
annual performance review of the chairman, having first 
ascertained the views of all other directors.

34 |

Mothercare plc Annual report and accounts 2011

Shareholder relations The Company maintains regular 
dialogue with institutional shareholders following presentation 
of the financial performance of the business to the investing 
communities. Opportunities for dialogue take place at least  
four times a year following the announcement of the half- and  
full-year results and trading statements at the AGM and post 
Christmas. During such meetings the board is able to put 
forward its objectives for the business and discuss performance 
against those objectives and develop an understanding of  
the views of major shareholders. The outcome of meetings  
with major shareholders is reported by the chief executive  
at board meetings on a periodic basis.

The Company seeks to reach a wider audience by the use  
of its website (www.mothercareplc.com) and, with a view to 
encouraging full participation of those unable to attend the 
AGM, provides an opportunity for shareholders to ask questions 
of their board through the internet at www.mothercareplc.com 
or by email to investorrelations@mothercare.com or by the 
provision of a reply-paid question service to the chairman.  
The Company provides electronic voting facilities through  
www.sharevote.co.uk. Those shareholders who wish to use this 
facility should review the notes and procedures set out in the 
Notice of Meeting.

The audit committee was chaired during the year by Bernard 
Cragg, the senior non-executive director. The remit of the audit 
committee is to review the scope and issues arising from the 
audit and matters relating to financial control. It also assists  
the board in its review of corporate governance and in the 
presentation of the Company’s financial results through its 
review of the interim and full-year accounts before approval  
by the board, focusing in particular on compliance with 
accounting principles, changes in accounting practice and 
major areas of judgement. The full terms of reference are  
set out under the corporate governance section of the website 
at www.mothercareplc.com. 

The audit committee comprises the four non-executive directors. 
The group general counsel and company secretary acts as 
secretary to the committee. Bernard Cragg is a chartered 
accountant with considerable financial and varied commercial 
experience.

The committee met four times during the period. No specific 
remuneration of the non-executive directors is ascribed to 
membership of the audit committee other than a supplement  
of £5,000 paid to Bernard Cragg in respect of his chairmanship 
of the committee. 

The main activities of the audit committee in the 52 weeks 
ended 26 March 2011
During the period the audit committee has:

In any event, the external auditors are required to rotate the 
audit partner responsible for the audit every five years. The 
current lead audit partner has been in place for four years.

•   reviewed the financial statements both in the interim report 
and full-year report and accounts, having in both cases 
received a report from the external auditors on their review 
and audit of the respective reports and accounts;

The audit committee has considered the likelihood of a 
withdrawal of the auditor from the market. There are no 
contractual obligations restricting the committee’s choice  
of external auditors.

•   assisted the board in its detailed review of the going concern 
principle underpinning the results of the group for the period 
in the light of the Financial Reporting Council’s additional 
guidance on going concern and liquidity risk; 

•   considered the output of the procedures used to evaluate 

and mitigate risk within the group;

•   reviewed the effectiveness of the group’s internal controls  

and disclosures made in the annual report;

•   considered the management letter from the external auditors 

on their review of the effectiveness of internal control;

•   agreed the fees and terms of appointment of the external 

auditors;

•   reviewed both the committee’s and the external auditor’s 

effectiveness;

•   agreed the work plan of the internal audit function and 

reviewed the resultant output from that plan; and

•   reviewed and assessed the group’s compliance with 

corporate governance principles.

The audit committee reviews annually the independence of the 
external audit firm and the individuals carrying out the audit by 
receiving assurances from, and assessing, the audit firm against 
best practice principles. The committee seeks to balance the 
benefits of continuity of audit personnel and the need to assure 
independence through change of audit personnel by agreeing 
with the audit firm staff rotation policies.

In addition, a policy in respect of non-audit work by the audit 
firm is also in effect. The general principle is that the audit firm 
should not be requested to carry out non-audit services on  
any activity of the Company where they may, in the future,  
be required to give an audit opinion, and the nature of any 
non-audit work must be approved by the committee. The 
committee has assisted the board in the assessment of the 
adequacy of the resourcing plan for the internal audit function. 
PricewaterhouseCoopers took a lead role in the provision  
of such assurance services. In respect of the activities of the 
function, the committee has received reports upon the work 
carried out and the results of the investigations including 
management responses, their adequacy and timeliness.

A review was also held of the effectiveness of the audit 
committee and the external auditors during the year. It was 
considered that the work of the audit committee during the  
year was effective measured against its terms of reference  
and general audit committee practice. In respect of the  
auditor effectiveness review, it was considered that the external 
auditors had carried out their obligations in an effective and 
appropriate manner.

As a result of its work during the year, the committee has 
concluded that it has acted in accordance with its terms of 
reference and has ensured (as far as possible by enquiry of 
them) the independence of the external auditors. The chairman 
of the committee will be available at the AGM to answer any 
questions on the work of the committee.

Director attendance statistics for the 52-week period ended 26 March 2011

Director 

Board 

Audit 

Nomination 

Maximum number of meetings 
Ian Peacock 
Karren Brady (resigned August 2010) 
Bernard Cragg 
Ben Gordon 
Neil Harrington 
Richard Rivers 
David Williams 
Amanda Mackenzie (appointed January 2011) 

5 
5 
1 
4 
5 
5 
5 
4 
1 

4 
4 
1 
4 
2 
4 
4 
4 
– 

– 
– 
– 
– 
– 
– 
– 
– 
– 

Committee

Remuneration

4
4
2
4
3
4
4
4
1

Notes:
Ben Gordon and Neil Harrington attend meetings of the audit and remuneration committees upon the invitation of the respective chairmen. Ian Peacock attends 
meetings of the audit committee on the same basis. In addition to the board meetings above there were two ad hoc board meetings which approved the interim  
and full-year report and accounts respectively and which were constituted by the board from those members available at that time having considered the views  
of the whole board beforehand. Although there was no formal meeting of the nominations committee, the members of the board at the time met with and approved 
the appointment of Amanda Mackenzie prior to her appointment.

Mothercare plc Annual report and accounts 2011 | 35

Remuneration report

Remuneration committee chairman’s statement
Remuneration plays a critical role in fostering the long-term 
growth and success of any business in a way that promotes 
good corporate governance and acceptable risk management. 
This report explains the principles and details of the group’s 
remuneration arrangements to demonstrate that they continue 
to be aligned with these objectives.

Last year, the committee undertook a comprehensive review of 
Mothercare’s compensation to its executive directors and senior 
management to ensure that the short- and long-term incentives 
reward performance in line with the group’s strategy. This review 
was carried out by independent remuneration consultants with 
input from the board and the executive directors. The conclusion 
of the review was that the incentive arrangements were 
appropriate, remain closely aligned with shareholders’ interests 
and are motivational for the management team. As a result  
of this review and based on the recommendations received,  
the committee decided that the structure of the remuneration 
packages did not require any major alteration. For the third year 
in succession, the committee decided not to increase executive 
committee salaries in order to maintain the emphasis on 
variable pay in such a way that remuneration remains directly 
linked to business performance. 

The short-term incentive scheme already includes specific 
business-related performance measures, in addition to  
PBT and cash flow targets, with payment under the scheme 
weighted to reward achievement of most or all of the targets. 
The group’s PSP and EIP schemes remain the cornerstone of its 
longer term incentive plans for executive directors and senior 
management and encourage profit growth of 15 per cent  
per annum and the delivery of total shareholder return to 
shareholders. The committee believes that these schemes 
continue to work well and that no changes are required at this 
time. Details of all these schemes are set out more specifically 
later in this report.

The PSP and EIP schemes, approved by shareholders in  
2006, work on three-year cycles. In this year’s remuneration 
report we report on performance of the second PSP and  
EIP cycles (for the period to 27 March 2010) for which the 
following results were achieved:

 •   Mothercare’s market cap increased by 107 per cent from 

£274.1 million to £566.4 million;

•   TSR over the three-year period outperformed the FTSE 

All-Share General Retailers by 120 per cent (Mothercare  
+88 per cent; General Retailers -32 per cent); and 

•   Underlying profit before tax over three years increased by 

64.6 per cent to £37.2 million.

The report on the performance of the third cycle of EIP and PSP 
(which matured in March 2011) will be detailed in next year’s 
annual report.

The management team continues to work hard to deliver value 
to shareholders through continued improvement in the product 
offering and brand experience at both Mothercare and Early 
Learning Centre, for the benefit of all of our customers around 
the world. The performance of the group’s worldwide business, 
in addition to its performance in the UK, is reflected in its 
remuneration strategy and the retention of this experienced 
management team will be an important factor in driving the 
continued success of the overall business. 

We believe that we have a fair balance between the 
remuneration incentives and the performance of the group’s 
business, in each case both for the short and long term.

David Williams
Chairman, remuneration committee

36 |

Mothercare plc Annual report and accounts 2011

 
 
The remuneration committee
Composition of the remuneration committee
The remuneration committee is comprised of the independent 
non-executive directors and the chairman of the Mothercare plc 
board (who, in the view of the directors, was deemed to be 
independent upon appointment). David Williams is chairman  
of the committee with Bernard Cragg, Ian Peacock and Richard 
Rivers serving throughout the year, and with Karren Brady 
serving until her resignation in August 2010 and Amanda 
Mackenzie serving from January 2011.

The committee’s principal duty is the determination of the 
remuneration for the executive directors, approval of the  
pay and benefits of the members of the executive committee 
and oversight of remuneration policy for management below 
executive director and executive committee members to ensure 
that such remuneration is consistent with delivery of the business 
strategy and value creation for shareholders. The committee 
met four times during the year and each member’s attendance 
at these meetings is set out on page 35 of the corporate 
governance report. The committee’s detailed terms of  
reference are available on the Mothercare website at  
www.mothercareplc.com.

Advisers to the remuneration committee
The committee retained the organisations listed below to  
assist them in their work during the year. The committee has  
also consulted the chief executive, human resources director 
and group general counsel and company secretary as 
appropriate. No executive was present for discussions of  
their own remuneration.

Person or organisation 

Services provided

Kepler  
Associates Ltd 

Lane Clark & 
Peacock LLP 

DLA Piper LLP 

Executive remuneration,  
 remuneration benchmarking  
and evaluation of share scheme 
performance criteria

Pensions advice 

  Legal services principally in 
respect of employment contracts

With the exception of DLA Piper LLP, the external advisers listed 
above have not provided any other services to the Company 
and do not have any other connections with the Company.  
DLA Piper LLP provides general legal advice to the group.

Introduction and remuneration policy statement
The cornerstone of the group’s long-term incentive plans for 
directors and senior management are the EIP and the PSP. 
These two key long-term incentive schemes, together with the 
annual bonus scheme, are designed to incentivise outstanding 
long-term performance aligned with shareholders’ interests.

Our remuneration policy is to provide competitive remuneration 
packages that will help recruit, retain and motivate executives  
of the required calibre to meet the group’s strategic objectives.  
We aim to ensure the policy is appropriate to the group’s  
needs and rewards executives directly for the creation of 
superior shareholder value. The committee monitors the  
group’s compliance with the Combined Code provisions and 
institutional investor guidelines for directors’ remuneration.

The policy seeks to form an appropriate balance between  
the fixed and performance-related elements of remuneration. 
The bonus plan rewards primarily the achievement of group 
profit before tax, a measure which the board believes is a  
highly relevant measure of annual performance for Mothercare, 
personal/strategic performance objectives, as well as the 
achievement of cash generation and business KPIs. Longer term 
performance remuneration is delivered through equity-based 
incentives including the EIP and PSP, which reward three-year 
relative total shareholder return (TSR) and three-year growth  
in profit before tax (PBT).

The committee normally reviews the executive directors’ 
remuneration annually against a policy that positions base 
salaries at competitive levels. Comparisons are made to 
companies that are similar to the group in sector focus, size  
and complexity. The variable elements of the package are 
designed to attract and retain high-calibre individuals, motivate 
outstanding performance and provide executive directors and 
the senior management team with the opportunity to earn top 
quartile remuneration for top quartile performance. Details of 
the individual executive directors’ remuneration are described 
later in this report.

The remuneration report
This report to shareholders has been prepared in accordance 
with the Companies Act 2006 (the Act), and the relevant 
regulations relating to directors’ remuneration, the requirements 
of the Listing Rules of the UK Listing Authority and the Combined 
Code (the Code). At the Annual General Meeting on 14 July 2011 
shareholders will be asked to approve this report. 

The relevant section of the Act and regulations require the 
auditors to report on certain elements of this report and to  
state whether in their opinion these elements have been 
properly prepared in accordance with the Act. The audited 
sections include directors’ share options, the PSP and EIP awards 
(including that set out in Appendix A on page 82), emoluments 
and compensation payments as set out in Table 1A and  
pension arrangements set out in Table 2 of Appendix A.

Mothercare plc Annual report and accounts 2011 | 37

Salary
Each executive director’s salary is considered individually  
by the remuneration committee, taking account of individual 
performance and potential; pay positioning relative to 
comparable roles at other retailers and companies of  
similar size; and advice from the independent remuneration 
consultants. Base salary is the only element of remuneration 
used in determining pensionable earnings under the 
Mothercare executive pension scheme. With the exception  
of increases in salary to reflect increased responsibilities,  
the group maintained 2010/11 salary levels at 2008/09 levels. 
Consequently, the salaries for Ben Gordon and Neil Harrington 
remained at £600,000 and £265,400 respectively. No changes  
in executive director salaries are proposed for the year 2011/12.

Annual bonus
The annual cash bonus scheme for executive directors is based 
on the achievement of group financial targets and the delivery 
of stretching personal targets tied to key business objectives. 
Financial and personal targets are set annually by the 
remuneration committee. For the year 2010/11 the committee 
decided that the annual bonus PBT measure should be 
complemented with measures of operating cash flow, working 
capital and other key performance indicators (the indicators 
that are not commercially sensitive are set out in the table 
below). Consequently, they decided that 75 per cent of the 
bonus opportunity would be linked to group PBT and the 
remaining 25 per cent to these other performance measures. 
The individual performance multipliers would apply to both 
elements. The cash bonus opportunity remained unchanged 
from prior years at 115 per cent for Neil Harrington and  
135 per cent for Ben Gordon.

Key measures 

UK stores 
Direct in Home  Sales growth exc VAT 
International 

Like-for-like sales inc VAT 

New stores 

Target  Achievement

+3.8% 
+15.5% 
94 

-2.7% 
+10.5% 
166

Ben Gordon and Neil Harrington received no performance-
related bonuses for the year ended 26 March 2011 (2010: 
£224,100 and £71,600 respectively).

Remuneration report 
continued

Performance graph
The performance graph below shows the group’s TSR against 
the return achieved by the FTSE250 index. Mothercare plc 
entered the FTSE250 on 30 June 2008. Prior to that date  
it was a constituent member of the FTSE SmallCap Index.  
The performance graph also shows performance against  
the FTSE General Retailers Index. The graph shows the five 
financial years to 26 March 2011.

The indices were chosen on the basis that Mothercare is a 
constituent of both the FTSE250 and FTSE General Retailers 
indices. The group’s performance against the FTSE General 
Retailers Index determines the level of vesting of awards under 
the Executive Incentive Plan.

Total shareholder return

250

200

150

100

50

0

March 2006

March 2007 March 2008 March 2009 March 2010

March 2011

Mothercare plc
FTSE ASX General Retailers

FTSE250 Index

Directors’ remuneration
The executive directors’ fixed annual remuneration comprises  
a base salary, which is normally reviewed in April each year, 
and benefits. The variable elements of remuneration are 
delivered through an annual bonus scheme, the EIP and PSP. 
With the exception of the Save As You Earn share option 
scheme, which is open to all employees including executive 
directors (but excluding non-executive directors), the group 
made no awards to the executive directors under any other 
long-term incentive scheme during the year.

The remuneration of the non-executive directors comprises  
fixed annual fees. Expenses incurred on group business are 
reimbursed when claimed. Non-executive director fees are 
reviewed periodically and set at levels to reflect the time 
commitment and responsibilities of the non-executive directors. 
The fees of the non-executive directors are determined by the 
chairman and executive directors on behalf of the board. The 
non-executive directors do not participate in the group pension, 
annual bonus plan or any long-term incentive scheme. The 
chairman’s remuneration is determined by the remuneration 
committee without the chairman present.

38 |

Mothercare plc Annual report and accounts 2011

 
Profit share scheme In addition to the annual bonus scheme, 
the group operates a profit share scheme. All group employees 
(other than participants in the annual bonus scheme) with at 
least six months’ service are eligible to participate in this scheme.

The Performance Share Plan (PSP)
The group’s performance share plan scheme was approved  
by shareholders in 2006. Under the PSP, conditional awards  
of shares of up to 100 per cent of salary (in exceptional 
circumstances, 200 per cent of salary) are made to selected 
executives, as determined by the remuneration committee each 
year. Conditional awards were made to the wider executive 
team through awards made in May and November as nil-cost 
options. Details of executive directors’ historical awards are set 
out in Appendix A on page 83.

Vesting of shares to an individual is conditional upon the 
achievement of the cumulative three-year growth in group  
PBT. 20 per cent of an award vests if Mothercare’s three-year  
PBT growth is 5 per cent per annum and 100 per cent of an 
award will vest if Mothercare’s three-year PBT per share growth 
is at least 15 per cent each year, with straight-line vesting in 
between. Dividends accrue and are paid on shares that vest.  
If the performance threshold of 5 per cent per annum PBT per 
share growth is not met the award lapses. PBT per share was 
chosen as the remuneration committee believes that PBT is  
a good measure of Mothercare’s financial performance; it is 
highly visible internally, and is regularly monitored and reported. 

During the three-year performance period to 31 March 2010, 
Mothercare’s profit before tax increased from £22.6 million to 
£37.2 million, representing a cumulative annualised percentage 
growth of 14.2 per cent. Accordingly, the awards granted in 2007  
vested at 93.6 per cent of the total awards available under the 
scheme, resulting in the issue of 503,999 shares. Details of the 
three-year performance to March 2011 will be set out in next 
year’s annual report.

In September 2008, the remuneration committee and the  
board approved an extension of the PSP to key executives  
in the overseas markets in which it operates, principally China,  
Hong Kong and India. The nature of the securities laws in certain 
countries makes it impractical for individuals to receive shares in 
the Company upon vesting of conditional awards as envisaged 
by the PSP scheme. Consequently the scheme approved for 
overseas participants grants conditional awards over ‘notional 
shares’ in the Company. These notional shares are hedged 
within the employee trust such that individual participants  
may receive a cash award equivalent to the growth in value  
of the notional shares under the award. In all other respects 
(including maximum award limits, performance conditions etc) 
the overseas scheme is equivalent to that operated for  
UK-based executives.

The Executive Incentive Plan (EIP)
The group’s executive incentive plan was approved by 
shareholders in 2006. Under the EIP, selected senior executives 
are eligible to receive a percentage of ‘surplus value created’ 
over a three-year performance period. ‘Surplus value created’  
is defined as group TSR outperformance of the FTSE All-Share 
General Retailers Index (Index) multiplied by the average 
market capitalisation of the group over the three-month period 
immediately prior to the start of the financial year in which  
the grant date falls. The committee believes this relative  
TSR performance condition has, and continues to provide,  
very strong alignment with shareholders’ long-term interests,  
as well as supporting the motivation and retention of a  
high-performing management team. 

At the vesting date, the committee retains discretion to defer  
up to 50 per cent of an award into shares for a further year. 
Following a minor refinement approved by the committee to  
the EIP in 2009, in order to provide additional alignment with 
shareholders’ interests, awards from 2009 onwards will be 
settled wholly in shares (rather than up to 50 per cent as 
provided in the original scheme). The EIP was also amended  
to allow an executive to extend the period of deferral by 
awarding the deferred element as nil-cost options. 

EIP awards have been made in each year since inception  
in 2006. The award criteria made to executive directors is  
set out in EIP Table 1 in Appendix A (page 84). As previously 
explained for EIP awards made in June 2007 only, if during the 
performance period ending June 2010, the annualised pre-tax 
profit synergies from the combination of the Mothercare and 
Chelsea Stores Holdings Limited businesses (acquired in June 
2007) were to be at least £12 million (50 per cent more than  
the pre-tax synergies of £8 million identified in the circular  
and prospectus, as issued by the group dated 25 May 2007),  
the percentage of surplus value in EIP Table 2 will apply. The 
additional pre-tax profit synergies achieved were ahead of  
this target. 

During the three-year performance period to 27 March 2010, 
Mothercare’s total shareholder return outperformed the FTSE 
General Retailers Index by 120 per cent (Mothercare +88 per 
cent, General Retailers -32 per cent) and its underlying profit 
before interest and tax increased by 64.6 per cent.

With regard to the EIP award that vested in March 2010, the 
remuneration committee decided to exercise its discretion  
to defer the maximum 50 per cent of the vested amount into 
shares. These share awards will not be released until July 2011 
and therefore the value of the deferred shares to which the 
executive directors will be entitled will not be known until that 
date. Details are set out in Appendix A on page 84. Details of 
the three-year performance to 26 March 2011 will be set out  
in next year’s annual report.

Mothercare plc Annual report and accounts 2011 | 39

Remuneration report 
continued

The Executive Share Option Scheme (ESOS)
The Mothercare plc 2000 Share Option Plan
Following approval of the PSP, no options were granted under 
the Mothercare 2000 Share Option Plan during the year.

Shareholding guidelines
Executive directors are expected to build up a shareholding 
equal to 100 per cent of their basic salaries by retaining at least 
half of the post-tax gains made under any long-term incentive  
in Mothercare shares.

Service contracts
Executive directors
Executive directors’ service contracts are rolling contracts that 
require 12 months’ notice by either the Company or executive  
to terminate the contract. 

Ben Gordon commenced employment with the group on  
2 December 2002. His service agreement provides for liquidated 
damages on termination by the group for basic salary 
equivalent to the unexpired portion of the notice period and  
the fair value of the benefits to which he may be entitled, 
including pension credits but not bonus or long-term incentives. 
Neil Harrington commenced employment with the group on  
30 January 2006. His service contract may be terminated on  
12 months’ notice.

Non-executive directors
Ian Peacock is entitled to three months’ salary on termination of 
his employment contract dated 31 October 2002 by the group. 
Bernard Cragg, Richard Rivers, David Williams and Amanda 
Mackenzie have service agreements with the group that may 
be terminated upon one month’s notice. Their service 
agreements were entered into on 24 July 2002, 26 March 2003,  
27 May 2008, 2 July 2004 and 1 January 2011 respectively.

A review of the compensation arrangements of the chairman 
and non-executive directors was carried out by the committee 
in 2009/10 using independent remuneration consultants. 
Accordingly with effect from 1 April 2010, the annual salary/fees 
payable to the chairman were increased to £180,000, the  
senior non-executive director to £60,000, the chairman of  
the remuneration committee to £55,000 and the other  
non-executive directors to £50,000.

External appointments and other commitments of the directors
The other business commitments of the directors are set out 
within their biographical details on page 26. An executive 
director may take one external appointment as a non-executive 
director, subject to the approval of the board. The director may 
retain any fees from such a role. Ben Gordon is a non-executive 
director of Britvic plc, from which he currently receives an annual 
fee of £48,000.

Pension arrangements
Ben Gordon and Neil Harrington are members of the 
Mothercare Executive Pension Scheme. Ben Gordon’s pension 
accrues at the rate of one forty-fifth of salary (subject to a 
notional earnings cap of £185,400 in 2010/11) for each year  
of pensionable service. The normal retirement age is 60 years, 
increasing to 65 years for service accruing post 1 April 2007. 
Contributions by Ben Gordon are set at 8 per cent of 
pensionable salary. Neil Harrington participates in the pension 
builder career average section of the Mothercare Executive 
Pension Scheme. Pension accrues at one forty-fifth of 
pensionable salary (subject to a notional earnings cap of 
£185,400 in 2010/11). The normal retirement age is 65 years. 
Contributions by Neil Harrington are set at 8 per cent of 
pensionable salary.

The committee regularly reviews the financial impact to the 
Company of pension provision. Given the regulatory changes 
expected in October 2012 a further review of the effect of these 
changes on the Company pension schemes is under way. In the 
meantime, in order to control the cost of pensions, the group  
has agreed with the Trustees of the Executive Pension Scheme 
the introduction of a capped accrual section which limits  
annual accrual in excess of inflation to £3,125 per annum  
and has agreed with the individuals affected to pay a salary 
supplement of up to £16,000 per annum to compensate  
for their reduced accrual.

Those directors and senior executives subject to the earnings 
cap and who participated in the FURBS arrangements now 
receive a cash salary supplement equivalent to the former 
FURBS payment, for investment in an investment vehicle of  
their own choice. Further pension detail is given in Table 2  
of Appendix A on page 83.

For further details of the pension provision within the group 
during the year, see the directors’ report on page 28.

For further details on the cost of pensions to the group,  
including the statements required by IAS 19, see note 28.

40 |

Mothercare plc Annual report and accounts 2011

Emoluments and compensation payments
The emoluments (including pension contributions) for executive 
directors for the year ended 26 March 2011 and the salaries 
paid to the management level below the board are set out  
in Tables 1A and 1B of Appendix A on page 82.

Beneficial interests of the directors
The beneficial interests of the directors in the share capital of  
the group are set out in the table below. This table does not 
show outstanding option or incentive awards. These are dealt 
with in the relevant section of this report.

Ian Peacock 
Ben Gordon 
Bernard Cragg 
Neil Harrington 
Richard Rivers 
David Williams 
Amanda Mackenzie 

Interest held at 
26 March 2011 
(number) 

210,709 
425,329 
20,000 
66,022 
8,000 
38,300 
– 

Interest held at 
27 March 2010 
(or appointment  
if later) (number)

210,709 
421,949 
20,000 
59,642 
5,000 
30,375 
–

Ian Peacock and David Williams are shareholders and directors 
of Mothercare Employees’ Share Trustee Limited, which held 
3,151 Mothercare shares in trust on 26 March 2011 (3,151 on  
27 March 2010). A separate trust, the Mothercare Employee 
Trust, held 2,458,079 shares on 26 March 2011 (2,709,453 shares 
on 27 March 2010).

The executive directors are also deemed to have an interest  
in shares held by Mothercare Employees’ Share Trustee Limited 
and the Mothercare Employee Trust as potential beneficiaries. 

There have been no movements in directors’ interests, beneficial 
or non-beneficial, between 26 March 2011 and 17 May 2011.

Approved by the board on 17 May 2011 and signed on its 
behalf by:

David Williams
Chairman, remuneration committee

Mothercare plc Annual report and accounts 2011 | 41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ responsibilities statement

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the company’s 
transactions and disclose with reasonable accuracy at any time  
the financial position of the company and enable them to ensure 
that the financial statements comply with the Companies Act 2006. 
They are also responsible for safeguarding the assets of the 
Company and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity  
of the corporate and financial information included on the 
Company’s website. Legislation in the United Kingdom governing  
the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

Responsibility statement 
We confirm that to the best of our knowledge:

•  the financial statements, prepared in accordance with the 

relevant financial reporting framework, give a true and fair view 
of the assets, liabilities, financial position and profit or loss of the 
Company and the undertakings included in the consolidation 
taken as a whole; and

•  the management report, which is incorporated into the  

directors’ report, includes a fair review of the development and 
performance of the business and the position of the Company 
and the undertakings included in the consolidation taken as  
a whole, together with a description of the principal risks and 
uncertainties that they face.

By order of the board on 17 May 2011 and signed on its behalf by:

Ben Gordon 
Chief Executive 

Neil Harrington 
Finance Director

The directors are responsible for preparing the Annual Report  
and the financial statements in accordance with applicable law  
and regulations.

Company law requires the directors to prepare financial statements 
for each financial year. Under that law the directors are required  
to prepare the group financial statements in accordance with 
International Financial Reporting Standards (IFRSs) as adopted  
by the European Union and Article 4 of the IAS Regulation and  
have elected to prepare the parent company financial statements 
in accordance with United Kingdom Generally Accepted Accounting 
Practice (United Kingdom Accounting Standards and applicable 
law). Under company law the directors must not approve the 
accounts unless they are satisfied that they give a true and fair view 
of the state of affairs of the Company and of the profit or loss of the 
Company for that period. 

In preparing the parent company financial statements, the directors 
are required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are reasonable 

and prudent;

•  state whether applicable UK Accounting Standards have been 

followed; and

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Company will 
continue in business.

In preparing the group financial statements, International 
Accounting Standard 1 requires that directors:

•  properly select and apply accounting policies;

•  present information, including accounting policies, in a manner 

that provides relevant, reliable, comparable and understandable 
information; 

•  provide additional disclosures when compliance with the  

specific requirements in IFRSs are insufficient to enable users  
to understand the impact of particular transactions, other events 
and conditions on the entity’s financial position and financial 
performance; and

•  make an assessment of the company’s ability to continue as  

a going concern.

42 |

Mothercare plc Annual report and accounts 2011

 
Independent auditor‘s report on the consolidated group  
financial statements

Opinion on other matters prescribed by the Companies Act 2006
In our opinion the information given in the directors’ report for the 
financial year for which the group financial statements are prepared 
is consistent with the group financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following:

Under the Companies Act 2006 we are required to report to you if,  
in our opinion:

•  certain disclosures of directors’ remuneration specified by law are 

not made; or

•  we have not received all the information and explanations we 

require for our audit.

Under the Listing Rules we are required to review:

•  the directors’ statement, contained within the corporate 

governance report, in relation to going concern;

•  the part of the corporate governance statement relating to the 

Company’s compliance with the nine provisions of the June 2008 
Combined Code specified for our review; and

•  certain elements of the report to shareholders by the board on 

directors’ remuneration.

Other matter
We have reported separately on the parent company financial 
statements of Mothercare plc for the 52 weeks ended 26 March 2011 
and on the information in the directors’ remuneration report that is 
described as having been audited.

Nicola Mitchell, FCA
(Senior statutory auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
London
17 May 2011

We have audited the group financial statements of Mothercare plc 
for the 52 weeks ended 26 March 2011 which comprise the 
consolidated income statement, the consolidated statement  
of comprehensive income, the consolidated balance sheet,  
the consolidated statement of changes in equity, the consolidated 
cash flow statement and the related notes 1 to 30. The financial 
reporting framework that has been applied in their preparation is 
applicable law and International Financial Reporting Standards 
(IFRSs) as adopted by the European Union.

This report is made solely to the Company’s members, as a body,  
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to them 
in an auditor’s report and for no other purpose. To the fullest extent 
permitted by law, we do not accept or assume responsibility to 
anyone other than the Company and the Company’s members  
as a body, for our audit work, for this report, or for the opinions we 
have formed.

Respective responsibilities of directors and auditor
As explained more fully in the directors’ responsibilities statement, 
the directors are responsible for the preparation of the group 
financial statements and for being satisfied that they give a true  
and fair view. Our responsibility is to audit and express an opinion 
on the group financial statements in accordance with applicable 
law and International Standards on Auditing (UK and Ireland). Those 
standards require us to comply with the Auditing Practices Board’s 
Ethical Standards for Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and 
disclosures in the financial statements sufficient to give reasonable 
assurance that the financial statements are free from material 
misstatement, whether caused by fraud or error. This includes an 
assessment of: whether the accounting policies are appropriate to 
the group’s circumstances and have been consistently applied and 
adequately disclosed; the reasonableness of significant accounting 
estimates made by the directors; and the overall presentation of  
the financial statements. In addition, we read all the financial and 
non-financial information in the annual report to identify material 
inconsistencies with the audited financial statements. If we become 
aware of any apparent material misstatements or inconsistencies 
we consider the implications for our report.

Opinion on financial statements
In our opinion the group financial statements:

•  give a true and fair view of the state of the group’s affairs as at  
26 March 2011 and of its profit for the 52 weeks then ended;

•  have been properly prepared in accordance with IFRSs  

as adopted by the European Union; and

•  have been prepared in accordance with the requirements of  
the Companies Act 2006 and Article 4 of the IAS Regulation.

Mothercare plc Annual report and accounts 2011 | 43

 Consolidated income statement
For the 52 weeks ended 26 March 2011

Revenue
Cost of sales

Gross profit

Administrative expenses before share-based payments
Share-based payments

Administrative expenses

Profit from retail operations before  
share-based payments

Profit from retail operations
Profit on disposal/termination of property interests
Share of results of joint ventures and associates

Profit from operations before  
share-based payments

Profit from operations
Net finance costs

Profit before taxation
Taxation

Profit for the period attributable to equity holders  
of the parent

Earnings per share
Basic
Diluted

Note

4, 5

27

7

13

8

9

11

11

52 weeks ended 26 March 2011

52 weeks ended 27 March 2010

Underlying1
£ million

Non-
underlying2
£ million

Total
£ million

Underlying1
£ million

Non-
underlying2
£ million

793.6
(721.6)

72.0

(39.1)
(2.2)

(41.3)

32.9

30.7
–
(1.8)

31.1

28.9
(0.4)

28.5
(7.3)

–
(16.1)

(16.1)

(3.6)
–

(3.6)

(19.7)

(19.7)
0.2
–

(19.5)

(19.5)
(0.2)

(19.7)
5.0

793.6
(737.7)

55.9

(42.7)
(2.2)

(44.9)

13.2

11.0
0.2
(1.8)

11.6

9.4
(0.6)

8.8
(2.3)

766.4
(676.0)

90.4

(37.9)
(14.4)

(52.3)

52.5

38.1
–
(0.5)

52.0

37.6
(0.4)

37.2
(10.6)

–
(3.4)

(3.4)

(0.8)
(1.2)

(2.0)

(4.2)

(5.4)
1.0
–

(3.2)

(4.4)
(0.3)

(4.7)
1.7

Total
£ million

766.4
(679.4)

87.0

(38.7)
(15.6)

(54.3)

48.3

32.7
1.0
(0.5)

48.8

33.2
(0.7)

32.5
(8.9)

21.2

(14.7)

6.5

26.6

(3.0)

23.6

24.7p
24.2p

7.6p
7.4p

31.5p
30.7p

28.0p
27.3p

1 Before items described in note 2 below.
2  Includes exceptional items (profit/loss on disposal/termination of property interests, restructuring and integration costs), amortisation of intangible assets (excluding software) 

and the impact of non-cash foreign currency adjustments under IAS 39 and IAS 21 as set out in note 6 to the consolidated financial statements.

All results relate to continuing operations.

 Consolidated statement of comprehensive income
For the 52 weeks ended 26 March 2011 

Other comprehensive income – actuarial gain/(loss) on defined benefit pension schemes
Tax relating to components of other comprehensive income
Exchange differences on translation of foreign operations

Net gain/(loss) recognised in other comprehensive income
Profit for the period

Total comprehensive income for the period attributable to equity holders of the parent

Note

28

9

52 weeks
ended 
26 March 
2011
 £ million

52 weeks 
ended 
27 March 
2010
£ million

16.5
(4.3)
(1.2)

11.0
6.5

17.5

(32.1)
9.0
0.1

(23.0)
23.6

0.6

44 |

Mothercare plc Annual report and accounts 2011

 Consolidated balance sheet
As at 26 March 2011

Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Investments in joint ventures and associates
Deferred tax asset

Current assets
Inventories
Trade and other receivables
Cash and cash equivalents
Currency derivative assets

Total assets

Current liabilities
Trade and other payables
Current tax liabilities

Currency derivative liabilities
Short-term provisions

Non-current liabilities
Trade and other payables
Retirement benefit obligations
Long-term provisions

Total liabilities

Net assets

Equity attributable to equity holders of the parent
Called up share capital
Share premium account
Other reserve
Own shares
Translation reserves
Retained earnings

Total equity

Approved by the board and authorised for issue on 17 May 2011 and signed on its behalf by:

Ben Gordon 
Chief Executive 

Neil Harrington 
Finance Director

26 March
2011 
£ million

27 March
2010 
£ million

Note

14

14

15

13

16

17

18

19

21

22

21

23

22

28

23

24

24

68.6
38.5
91.1
10.4
6.9

68.6
36.3
93.9
1.7
7.9

215.5

208.4

116.0
62.5
15.3
–

193.8

409.3

(130.1)
(1.0)

(2.7)
(5.6)

91.3
57.7
38.5
14.1

201.6

410.0

(120.6)
(1.4)

–
(9.0)

(139.4)

(131.0)

(32.3)
(37.6)
(7.2)

(77.1)

(216.5)

192.8

44.3
5.9
50.8
(9.0)
0.1
100.7

192.8

(26.2)
(55.1)
(9.3)

(90.6)

(221.6)

188.4

44.1
4.9
50.8
(8.9)
1.3
96.2

188.4

Mothercare plc Annual report and accounts 2011 | 45

 
 Consolidated statement of changes in equity
For the 52 weeks ended 26 March 2011

Equity attributable to equity holders of the parent

Balance at 28 March 2010 
Total comprehensive income for the period
Issue of equity shares
Credit to equity for equity-settled  
share-based payments
Purchase of own shares
Shares transferred to employees on vesting
Dividends paid

Share 
capital
£ million

44.1
–
0.2

–
–
–
–

Share 
premium
account
£ million

4.9
–
1.0

–
–
–
–

Balance at 26 March 2011

44.3

5.9

50.8

For the 52 weeks ended 27 March 2010

Other 
reserve1
£ million

Own 
shares
£ million

Translation
reserve
£ million

Retained
earnings
£ million

Total 
equity
£ million

188.4
17.5
1.2

2.6
(1.4)
–
(15.5)

1.3
(1.2)
–

–
–
–
–

96.2
18.7
–

2.6
–
(1.3)
(15.5)

0.1

100.7

192.8

(8.9)
–
–

–
(1.4)
1.3
–

(9.0)

Balance at 29 March 2009 
Total comprehensive income for the period
Issue of equity shares
Credit to equity for equity-settled  
share-based payments
Shares transferred to employees on vesting
Dividends paid

Share 
capital
£ million

43.8
–
0.3

–
–
–

Share 
premium
account
£ million

4.3
–
0.6

–
–
–

Equity attributable to equity holders of the parent

Other 
reserve1
£ million

Own 
shares
£ million

Translation
reserve
£ million

Retained
earnings
£ million

108.0
0.5
–

2.6
(1.7)
(13.2)

96.2

Total 
equity
£ million

197.5
0.6
0.9

2.6
–
(13.2)

188.4

(10.6)
–
–

–
1.7
–

(8.9)

1.2
0.1
–

–
–
–

1.3

50.8
–
–

–
–
–
–

50.8
–
–

–
–
–

Balance at 27 March 2010 

44.1

4.9

50.8

1 The other reserve relates to shares issued as consideration for the acquisition of Early Learning Centre on 19 June 2007.

46 |

Mothercare plc Annual report and accounts 2011

 Consolidated cash flow statement
For the 52 weeks ended 26 March 2011

Net cash flow from operating activities
Cash flows from investing activities
Interest received
Purchase of property, plant and equipment
Purchase of intangibles – software
Purchase of intangibles – other
Proceeds from sale of property, plant and equipment
Investments in joint ventures, associate and acquisition of subsidiaries

Net cash used in investing activities

Cash flows from financing activities
Interest paid
Repayment of obligations under finance leases
Equity dividends paid
Issue of ordinary share capital
Purchase of own shares

Net cash used in financing activities

Net (decrease)/increase in cash and cash equivalents

Cash and cash equivalents at beginning of period
Effect of foreign exchange rate changes

Cash and cash equivalents at end of period

52 weeks 
ended 
26 March 
2011
£ million

52 weeks 
ended 
27 March 
2010
£ million

27.1

50.1

Note

25

0.1
(16.6)
(5.2)
(3.1)
3.3
(10.5)

(32.0)

(0.6)
–
(15.5)
1.2
(1.4)

(16.3)

(21.2)

38.5
(2.0)

15.3

–
(18.7)
(5.5)
–
2.4
(1.9)

(23.7)

(0.5)
(0.1)
(13.2)
0.9
–

(12.9)

13.5

24.8
0.2

38.5

Mothercare plc Annual report and accounts 2011 | 47

Notes to the consolidated financial statements

1. General information
Mothercare plc is a company incorporated in Great Britain under 
the Companies Act 2006. The address of the registered office is 
given in the shareholder information on page 92. The nature of the 
group’s operations and its principal activities are set out in note 5 
and in the business review on pages 6 to 14.

These financial statements are presented in UK pounds sterling 
because that is the currency of the primary economic environment 
in which the group operates.

2. Significant accounting policies
Basis of presentation
The group’s accounting period covers the 52 weeks ended  
26 March 2011. The comparative period covered the 52 weeks 
ended 27 March 2010. 

Basis of accounting
The group’s financial statements have been prepared in 
accordance with International Financial Reporting Standards (IFRS) 
adopted for use in the European Union, International Financial 
Reporting Interpretations Committee (IFRIC) and with those parts of 
the Companies Act 2006 applicable to companies reporting under 
IFRS. They therefore comply with Article 4 of the EU IAS Regulation.

New standards affecting presentation and disclosure
There are no new standards in the year affecting the presentation 
and disclosure of the financial statements.

New standards affecting the reported results and financial position
There are no new standards in the year affecting the reported 
results and financial position.

New standards not affecting the reported results nor the  
financial position
The following new and revised standards and interpretations have 
been adopted in these financial statements. Their adoption has  
not had any significant impact on the amounts reported in these 
financial statements, but may impact the accounting for future 
transactions and arrangements:

•  Amendments to IFRS 1 ‘Additional Exemptions for  

First-time Adopters’

•  Amendments to IAS 27 ‘Consolidated and Separate  

Financial Statements’

•  Amendments to IFRS 2 ‘Group Cash-settled Share-based 

Payment Transactions’

•  Amendments to IAS 39 ‘Eligible Hedged Items’

•  Amendments to IFRIC 14 ‘Prepayments of a Minimum  

Funding Requirement’

•  IFRIC 18 ‘Transfers of Assets from Customers’

•  IFRIC 17 ‘Distributions of Non-cash Assets to Owners’

•  IAS 24 ‘Related Party Disclosures’

•  Amendments to IAS 32 ‘Classification of Rights Issues’

•  IFRS 3 revised (2008) ‘Business Combinations’

New Standards in issue but not yet effective
At the date of authorisation of these financial statements, the 
following Standards and Interpretations, which have not been 
applied in these financial statements, were in issue but not  
yet effective:

•  Amendments to IAS 12 ‘Deferred Tax: Recovery of Underlying 

Assets’

•  Amendments to IFRS 1 ‘Severe Hyperinflation and Removal  

of Fixed Dates for First-time Adopters’

•  Amendments to IFRS 7 ‘Disclosures – Transfers of Financial Assets’

•  Improvements to IFRSs 2010 ‘Improvements to IFRSs 2010’

•  Amendment to IFRS 1 ‘Limited Exemption from Comparative  

IFRS 7 Disclosures for First-time Adopters’

•  IFRS 9 ‘Financial Instruments’

•  IAS 24 ‘Related Party Disclosures’

•  Amendment to IAS 32 ‘Classification of Rights Issues’

•  Amendments to IFRIC 14 (Nov. 2009) ‘Prepayments of a Minimum 

Funding Requirement’

•  IFRIC 19 ‘Extinguishing Financial Liabilities with Equity Instruments’

The directors anticipate that the adoption of these Standards and 
Interpretations in future periods will have no material impact on  
the group’s financial statements when the relevant Standards come 
into effect.

48 |

Mothercare plc Annual report and accounts 2011

The financial statements have been prepared on the historical cost 
basis, except for the revaluation of financial instruments, and on the 
going concern basis, as described in the going concern statement  
in the corporate governance report on page 30. The principal 
accounting policies are set out below.

Basis of consolidation
The consolidated financial statements incorporate the financial 
statements of the Company and entities controlled by the Company 
(its subsidiaries) made up to 26 March 2011. Control is achieved 
where the Company has the power to govern the financial and 
operating policies of an investee entity so as to obtain benefits  
from its activities.

The results of subsidiaries acquired or disposed of during the 
financial year are included in the consolidated income statement 
from the effective date of acquisition or up to the effective date  
of disposal, as appropriate.

Where necessary, adjustments are made to the financial statements 
of subsidiaries to bring the accounting policies used into line with 
those used by the group.

All intra-group transactions, balances, income and expenses are 
eliminated on consolidation.

Business combinations
The acquisition of subsidiaries is accounted for using the purchase 
method. The cost of the acquisition is measured at the aggregate  
of the fair values, at the date of exchange, of assets given, liabilities 
incurred or assumed and equity instruments issued by the group  
in exchange. Acquisition related costs are recognised in profit  
and loss as incurred. The acquiree’s identifiable assets, liabilities  
and contingent liabilities that meet the conditions for recognition  
under IFRS 3 (2008) ’Business combinations’ are recognised at  
their fair value at the acquisition date, except for non-current  
assets (or disposal groups) that are classified as held for sale  
in accordance with IFRS 5 ’Non-Current Assets Held for Sale and 
Discontinued Operations’, which are recognised and measured  
at fair value less costs to sell and deferred tax assets or liabilities or 
assets related to employee benefit arrangements are recognised 
and measured in accordance with IAS 12 Income Taxes and IAS 19 
Employee Benefits respectively.

Goodwill arising on acquisition is recognised as an asset and 
initially measured at cost, being the excess of the cost of the 
business combination over the group’s interest in the net fair  
value of the identifiable assets, liabilities and contingent liabilities 
recognised. If, after reassessment, the group’s interest in the net fair 
value of the acquiree’s identifiable assets, liabilities and contingent 
liabilities exceeds the cost of the business combination, the excess  
is recognised immediately in the income statement. 

Goodwill
Goodwill arising on consolidation represents the excess of the  
cost of acquisition over the group’s interest in the fair value of the 
identifiable assets and liabilities of a subsidiary, associate or jointly 
controlled entity at the date of acquisition.

Goodwill is initially recognised as an asset at cost and is 
subsequently measured at cost less any accumulated impairment 
losses. Goodwill which is recognised as an asset is reviewed  
for impairment at least annually. Any impairment is recognised 
immediately in profit or loss and is not subsequently reversed.

For the purposes of impairment testing, goodwill is allocated to 
each of the group’s cash-generating units expected to benefit from 
the synergies of the combination. Cash-generating units to which 
goodwill has been allocated are tested for impairment annually,  
or more frequently when there is an indication that the unit may be 
impaired. If the recoverable amount of the cash-generating unit  
is less than the carrying amount of the unit, the impairment loss  
is allocated first to reduce the carrying amount of any goodwill 
allocated to the unit and then to the other assets of the unit pro rata 
on the basis of the carrying amount of each asset in the unit.  
An impairment loss recognised for goodwill is not reversed in  
a subsequent period.

On disposal of a subsidiary, associate or jointly controlled entity,  
the attributable amount of goodwill is included in the determination 
of the profit or loss on disposal.

Mothercare plc Annual report and accounts 2011 | 49

Notes to the consolidated financial statements
continued

2. Significant accounting policies continued
Revenue recognition
Revenue is measured at the fair value of the consideration received 
or receivable and represents amounts receivable for goods and 
services provided in the normal course of business, net of discounts, 
VAT and other sales related taxes.

Sales of goods are recognised when goods are delivered and title 
has passed. Sales to international franchise partners are recognised 
when the significant risks and rewards of ownership have transferred 
which is on dispatch.

Royalty revenue is recognised on an accruals basis in accordance 
with the substance of the relevant agreement (provided that it is 
probable that the economic benefits will flow to the group and  
the amount of revenue can be measured reliably). Royalty 
arrangements that are based on sales and other measures  
are recognised by reference to the underlying arrangement.

Interest income is accrued on a time basis, by reference to the 
principal outstanding and at the effective interest rate applicable, 
which is the rate that exactly discounts estimated future cash 
receipts through the expected life of the financial asset to that 
asset’s net carrying amount.

Profit from retail operations
Profit from retail operations represents the profit generated from 
normal retail trading, prior to any gains or losses on property 
transactions. It also includes the volatility arising from accounting for 
derivative financial instruments under IAS 39, ‘Financial Instruments: 
Recognition and Measurement’, as the group has not adopted 
hedge accounting.

Underlying earnings
The group believes that underlying profit before tax and underlying 
earnings provides additional useful information for shareholders. 
The term underlying earnings is not a defined term under IFRS  
and may not therefore be comparable with similarly titled profit 
measurements reported by other companies. It is not intended  
to be a substitute for IFRS measures of profit. 

As the group has chosen to present an alternative earnings  
per share measure, a reconciliation of this alternative measure  
to the statutory measure required by IFRS is given in note 11.

To meet the needs of shareholders and other external users of the 
financial statements the presentation of the income statement has 
been formatted to show more clearly, through the use of columns, 
our underlying business performance which provides more useful 
information on underlying trends. 

The adjustments made to reported results are as follows:

Exceptional items
Due to their significance or one-off nature, certain items have  
been classified as exceptional. The gains and losses on these 
discrete items, such as profits/losses on the disposal/termination  
of property interests related to property restructures, integration 
and restructuring costs and other non-operating items can have  
a material impact on the absolute amount of and trend in the profit 
from operations and the result for the year. Therefore any gains and 
losses on such items are analysed as non-underlying on the face of 
the income statement. Further details of the exceptional items are 
provided in note 6.

Non-cash foreign currency adjustments
The group has taken the decision not to adopt hedge accounting 
under IAS 39 ‘Financial Instruments: Recognition and Measurement’. 
The effect of not applying hedge accounting under IAS 39 means 
that the reported results reflect the actual rate of exchange ruling  
on the date of a transaction regardless of the cash flow paid by  
the group at the predetermined rate of exchange. In addition, any 
gain or loss accruing on open contracts at a reporting period end  
is recognised in the result for the period (regardless of the actual 
outcome of the contract on close-out). Whilst the impacts described 
above could be highly volatile depending on movements in 
exchange rates, this volatility will not be reflected in the cash flows  
of the group, which will be based on the hedged rate. In addition, 
foreign currency monetary assets and liabilities are revalued to  
the closing balance sheet rate under IAS 21 ‘The Effects of Changes  
in Foreign Exchange Rates’. The adjustment made by the group 
therefore is to report its underlying performance consistently with  
the cash flows, reflecting the hedging which is in place.

Amortisation of intangible assets
The balance sheet includes identifiable intangible assets which 
arose on the acquisition of the Early Learning Centre and Blooming 
Marvellous. The average estimated useful life of the assets is  
as follows:

Trade name 
Customer relationships  – 5 to 10 years

– 10 to 20 years

The amortisation of these intangible assets does not reflect the 
underlying performance of the business.

Unwinding of discount on exceptional provisions
Where property provisions are charged to exceptional items,  
the associated unwinding of the discount on these provisions  
is classified as non-underlying.

Joint ventures and associates
Joint ventures and associates are accounted for using the equity 
method whereby the interest in the joint venture or associate  
is initially recorded at cost and adjusted thereafter for the post 
acquisition change in the group’s share of net assets. The profit  
or loss of the group includes the group’s share of the profit or loss  
of the joint ventures and associates.

50 |

Mothercare plc Annual report and accounts 2011

Leasing
Leases are classified as finance leases whenever the terms of the 
lease transfer substantially all the risks and rewards of ownership  
to the lessee. All other leases are classified as operating leases.

The group as lessor
Rental income from operating leases is recognised on a straight-line 
basis over the term of the relevant lease. Initial direct costs incurred 
in negotiating and arranging an operating lease are added to  
the carrying amount of the leased asset and recognised on a 
straight-line basis over the term of the lease. 

The group as lessee
Assets held under finance leases are recognised as assets of  
the group at their fair value or, if lower, at the present value of the 
minimum lease payments, each determined at the inception of  
the lease. The corresponding liability to the lessor is included in  
the balance sheet as a finance lease obligation. Lease payments 
are apportioned between finance charges and reduction of the 
lease obligation so as to achieve a constant rate of interest on the 
remaining balance of the liability. Finance charges are charged 
directly against income, unless they are directly attributable to 
qualifying assets, in which case they are capitalised.

Rentals payable under operating leases are charged to income  
on a straight-line basis over the term of the relevant lease.

Benefits received and receivable as an incentive to enter into an 
operating lease are also spread on a straight-line basis over the 
lease term.

Foreign currencies
The individual financial statements of each group company are 
presented in the currency of the primary economic environment  
in which it operates (its functional currency). For the purpose of the 
consolidated financial statements, the results and financial position 
of each group company are expressed in pounds sterling, which is 
the functional currency of the Company, and the presentation 
currency for the consolidated financial statements.

In preparing the financial statements of the individual companies, 
transactions in currencies other than the functional currency are 
recorded at the rates of exchange prevailing on the dates of  
the transactions. At each balance sheet date, monetary assets  
and liabilities that are denominated in foreign currencies are 
retranslated at the rates prevailing on the balance sheet date. 
Non-monetary assets and liabilities carried at fair value that  
are denominated in foreign currencies are translated at the  
rates prevailing at the date when the fair value was determined. 
Non-monetary items that are measured in terms of historical cost  
in a foreign currency are not retranslated. 

Exchange differences arising on the settlement of monetary items, 
and on the retranslation of monetary items, are included in the 
income statement. Exchange differences arising on non-monetary 
items carried at fair value are included in the profit or loss for the 

period except for differences arising on the retranslation of 
non-monetary items in respect of which gains and losses are 
recognised directly in equity. For such non-monetary items, any 
exchange component of that gain or loss is also recognised  
directly in equity.

In order to hedge its exposure to certain foreign exchange risks,  
the group enters into forward contracts (see below for details  
of the group’s accounting policies in respect of such derivative 
financial instruments).

For the purpose of presenting consolidated financial statements,  
the assets and liabilities of the group’s foreign operations are 
translated at exchange rates prevailing on the balance sheet date. 
Income and expense items are translated at the average exchange 
rates for the period unless exchange rates fluctuate significantly 
during that period, in which case the exchange rates at the date  
of transactions are used. Exchange differences arising, if any, are 
classified within other comprehensive income, accumulated in 
equity and transferred to the group’s translation reserve. Such 
translation differences are recognised as income or as expenses  
in the period in which the operation is disposed of.

Retirement benefit costs
Payments to defined contribution retirement benefit schemes are 
charged as an expense as they fall due.

For defined benefit schemes, the cost of providing benefits is 
determined using the Projected Unit Credit Method, with actuarial 
valuations being carried out at each balance sheet date. Actuarial 
gains and losses are recognised in full in the period in which they 
occur. They are recognised outside of the income statement and 
presented in other comprehensive income.

Past service cost is recognised immediately to the extent that  
the benefits are already vested, and otherwise is amortised on  
a straight-line basis over the average period until the benefits 
become vested.

The retirement benefit obligation recognised in the balance sheet 
represents the present value of the defined benefit obligation as 
adjusted for unrecognised past service cost, and as reduced by the 
fair value of scheme assets. Any asset resulting from this calculation 
is limited to past service cost, plus the present value of available 
refunds and reductions in future contributions to the scheme.

In consultation with the independent actuaries to the schemes, the 
valuation of the retirement benefit obligations has been updated to 
reflect current market discount rates, and also considering whether 
there have been any other events that would significantly affect  
the pension liabilities. The impact of these changes in assumptions 
and events has been estimated in arriving at the valuation of the 
retirement benefit obligations.

Mothercare plc Annual report and accounts 2011 | 51

Notes to the consolidated financial statements
continued

2. Significant accounting policies continued
Taxation
The tax expense represents the sum of the tax currently payable and 
deferred tax.

The tax currently payable is based on taxable profit for the financial 
year. Taxable profit differs from net profit as reported in the income 
statement because it excludes items of income or expense that are 
taxable or deductible in other financial years and it further excludes 
items that are never taxable or deductible. The group’s liability for 
current tax is calculated using tax rates that have been enacted or 
substantively enacted by the balance sheet date.

Deferred tax is the tax expected to be payable or recoverable on 
differences between the carrying amounts of assets and liabilities  
in the financial statements and the corresponding tax bases used  
in the computation of taxable profit, and is accounted for using the 
balance sheet liability method. Deferred tax liabilities are generally 
recognised for all taxable temporary differences and deferred tax 
assets are recognised to the extent that it is probable that taxable 
profits will be available against which deductible temporary 
differences can be utilised. Such assets and liabilities are not 
recognised if the temporary difference arises from initial recognition 
of goodwill or from the initial recognition (other than in a business 
combination) of other assets and liabilities in a transaction that 
affects neither the tax profit nor the accounting profit.

Deferred tax liabilities are recognised for taxable temporary 
differences arising on investments in subsidiaries and associates, 
and interests in joint ventures, except where the group is able  
to control the reversal of the temporary difference and it is  
probable that the temporary difference will not reverse in the 
foreseeable future.

The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow  
all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected  
to apply in the period when the liability is settled or the asset  
is realised. Deferred tax is charged or credited in the income 
statement, except when it relates to items charged or credited 
directly to other comprehensive income, in which case the deferred 
tax is also dealt with in other comprehensive income.

Deferred tax assets and liabilities are offset when there is a legally 
enforceable right to set off current tax assets against current tax 
liabilities and when they relate to income taxes levied by the same 
taxation authority and the group intends to settle its current tax 
assets and liabilities on a net basis.

Property, plant and equipment
Property, plant and equipment is carried at cost less accumulated 
depreciation and any recognised impairment losses.

Depreciation is charged so as to write off the cost or valuation of 
assets, other than land and assets in course of construction, over 
their estimated useful lives, using the straight-line method, on the 
following bases:

Freehold buildings 
– 50 years
Fixed equipment in freehold buildings  – 20 years
Leasehold improvements 
Fixtures, fittings and equipment 

– the lease term
– 3 to 20 years

The gain or loss arising on the disposal or retirement of an asset  
is determined as the difference between the sales proceeds and  
the carrying amount of the asset and is recognised in income.

Intangible assets – software
Where computer software is not an integral part of a related item of 
computer hardware, the software is classified as an intangible asset. 
The capitalised costs of software for internal use include external 
direct costs of materials and services consumed in developing  
or obtaining the software and payroll and payroll-related costs  
for employees who are directly associated with and who devote 
substantial time to the project. Capitalisation of these costs ceases 
no later than the point at which the software is substantially 
complete and ready for its intended internal use. These costs are 
amortised on a straight-line basis over their expected useful lives, 
which are reviewed annually.

Impairment of tangible and intangible assets
At each balance sheet date, the group reviews the carrying 
amounts of its tangible and intangible assets to determine  
whether there is any indication that those assets have suffered  
an impairment loss. If any such indication exists, the recoverable 
amount of the asset is estimated in order to determine the extent of 
the impairment loss (if any). Where the asset does not generate cash 
flows that are independent from other assets, the group estimates 
the recoverable amount of the cash-generating unit to which the 
asset belongs. An intangible asset with an indefinite useful life is 
tested for impairment at least annually and whenever there is an 
indication that an asset may be impaired.

Recoverable amount is the higher of fair value less costs to sell and 
value in use. In assessing value in use, the estimated future cash 
flows are discounted to their present value using a pre-tax discount 
rate that reflects current market assessments of the time value of 
money and the risks specific to the asset for which the estimates  
of future cash flows have not been adjusted.

52 |

Mothercare plc Annual report and accounts 2011

If the recoverable amount of an asset (or cash-generating unit) is 
estimated to be less than its carrying amount, the carrying amount 
of the asset (or cash-generating unit) is reduced to its recoverable 
amount. An impairment loss is recognised as an expense 
immediately.

Where an impairment loss subsequently reverses, the carrying 
amount of the asset (or cash-generating unit) is increased to  
the revised estimate of its recoverable amount, but so that the 
increased carrying amount does not exceed the carrying amount 
that would have been determined had no impairment loss been 
recognised for the asset (or cash-generating unit) in prior years. A 
reversal of an impairment loss is recognised as income immediately.

Inventories
Inventories are stated at the lower of cost and net realisable value. 
Cost comprises direct materials and, where applicable, direct 
labour costs and those overheads that have been incurred in 
bringing the inventories to their present location and condition.  
Cost is calculated using the weighted average cost formula.  
Net realisable value represents the estimated selling price less all 
estimated costs of completion and costs to be incurred in marketing, 
selling and distribution.

Financial instruments
Financial assets and liabilities are recognised on the group’s 
balance sheet when the group becomes a party to the contractual 
provisions of the instrument.

Trade receivables
Trade receivables are measured at initial recognition at fair value, 
and are subsequently measured at amortised cost using the 
effective interest rate method. Appropriate allowances for estimated 
irrecoverable amounts are recognised in the income statement 
when there is objective evidence that the asset is impaired. The 
allowance recognised is measured as the difference between the 
asset’s carrying amount and the present value of estimated future 
cash flows discounted at the effective interest rate computed at 
initial recognition.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and demand 
deposits, and other short-term highly liquid investments that are 
readily convertible to a known amount of cash and are subject  
to an insignificant risk of change in value.

Financial liabilities and equity
Financial liabilities and equity instruments are classified according 
to the substance of the contractual arrangements entered into.  
An equity instrument is any contract that evidences a residual 
interest in the assets of the group after deducting all of its liabilities.

Bank borrowings
Interest-bearing bank loans and overdrafts are initially measured  
at fair value, net of direct issue costs. Finance charges, including 
premiums payable on settlement or redemption and direct issue 
costs, are accounted for on an accruals basis to the income 
statement using the effective interest rate method and are added  
to the carrying amount of the instrument to the extent that they are 
not settled in the period in which they arise.

Trade payables
Trade payables are initially measured at fair value, and are 
subsequently measured at amortised cost, using the effective 
interest rate method.

Equity instruments
Equity instruments issued by the Company are recorded as the 
proceeds are received, net of direct issue costs.

Derivative financial instruments
The group uses forward foreign currency contracts to mitigate  
the transactional impact of foreign currencies on the group’s 
performance. The group’s financial risk management policy 
prohibits the use of derivative financial instruments for speculative  
or trading purposes and the group does not therefore hold or  
issue any such instruments for such purposes. Derivative financial 
instruments that are economic hedges that do not meet the strict 
IAS 39 ‘Financial Instruments: Recognition and Measurement’ hedge 
accounting rules are accounted for as financial assets or liabilities  
at fair value through profit or loss and hedge accounting is not 
applied. Forward foreign currency contracts are recognised initially 
at fair value, which is updated at each balance sheet date. 
Changes in the fair values are recognised in the income statement. 

Embedded derivatives
Derivatives embedded in other financial instruments or other host 
contracts are treated as separate derivatives when their risks and 
characteristics are not closely related to those of the host contracts 
and the host contracts are not measured at fair value through profit 
or loss.

Market risk
The group is exposed to market risk, primarily related to foreign 
exchange and interest rates. The group’s objective is to reduce, 
where it deems appropriate to do so, fluctuations in earnings  
and cash flows associated with changes in interest rates, foreign 
currency rates and of the currency exposure of certain net 
investments in foreign subsidiaries. It is the group’s policy and 
practice to use derivative financial instruments to manage 
exposures of fluctuations on exchange rates. The group only sells 
existing assets or enters into transactions and future transactions  
(in the case of anticipatory hedges) that it confidently expects it will 
have in the future, based on past experience. The group expects 
that any loss in value for these instruments generally would be  
offset by increases in the value of the underlying transactions.

Mothercare plc Annual report and accounts 2011 | 53

Notes to the consolidated financial statements
continued

2. Significant accounting policies continued
Foreign exchange rate risk
Foreign exchange risk is the risk that the fair value of future cash 
flows of a financial instrument will fluctuate because of the changes 
in foreign exchange rates. The group uses UK pounds sterling as  
its reporting currency. As a result, the group is exposed to foreign 
exchange rate risk on financial assets and liabilities that are 
denominated in a currency other than UK sterling, primarily  
in US dollars and Hong Kong dollars.

Consequently, it enters into various contracts that reflect the changes 
in the value of foreign exchange rates to preserve the value of 
assets, commitments and anticipated transactions. The group also 
uses forward contracts and options, primarily in US dollars.

Provisions
Provisions are recognised when the group has a present obligation 
as a result of a past event, and it is probable that the group will  
be required to settle that obligation. Provisions are measured at  
the directors’ best estimate of the expenditure required to settle  
the obligation at the balance sheet date, and are discounted to 
present value where the effect is material.

Share-based payments
The group has applied the requirements of IFRS 2  
‘Share-based Payments’.

The group issues cash-settled and equity-settled share-based 
payments to certain employees. Equity-settled share-based 
payments are measured at fair value at the date of grant. The  
fair value determined at the grant date of the equity-settled 
share-based payments is expensed on a straight-line basis over  
the vesting period, based on the group’s estimate of shares that  
will eventually vest and adjusted for the effect of non market-based 
vesting conditions.

Fair value is measured by use of the valuation technique  
considered to be most appropriate for each class of award, 
including Black-Scholes calculations and Monte Carlo simulations. 
The expected life used in the formula is adjusted, based on 
management’s best estimate, for the effects of non-transferability, 
exercise restrictions and behavioural considerations.

For cash-settled share-based payments, a liability equal to the 
portion of the goods or services received is recognised at the 
current fair value determined at each balance sheet date, with  
any changes in fair value recognised in profit or loss for the year.

The group also provides employees with the ability to purchase 
the group’s ordinary shares at 80 per cent of the current market 
value within an approved Save As You Earn scheme. The group 
records an expense based on its estimate of the 20 per cent 
discount related to shares expected to vest on a straight-line  
basis over the vesting period.

3. Critical accounting judgements and key sources  
of estimation uncertainty
In the process of applying the group’s accounting policies, which  
are described in note 2, management has made the following 
judgements that have the most significant effect on the amounts 
recognised in the financial statements.

The key assumptions concerning the future, and other key sources  
of estimation uncertainty at the balance sheet date that have  
a significant risk of causing a material adjustment to the carrying 
amounts of assets and liabilities within the next financial year, are 
discussed below.

Retirement benefits
Retirement benefits are accounted for under IAS 19 ‘Employee 
Benefits’. For defined benefit plans, obligations are measured  
at discounted present value whilst plan assets are recorded at  
fair value. 

Because of changing market and economic conditions, the 
expenses and liabilities actually arising under the plans in the future 
may differ materially from the estimates made on the basis of these 
actuarial assumptions. The plan assets are partially comprised of 
equity and fixed-income instruments. Therefore, declining returns  
on equity markets and markets for fixed-income instruments could 
necessitate additional contributions to the plans in order to cover 
future pension obligations. Also, higher or lower withdrawal rates  
or longer or shorter life of participants may have an impact on  
the amount of pension income or expense recorded in the future. 

The interest rate used to discount post-employment benefit 
obligations to present value is derived from the yields of senior, 
high-quality corporate bonds at the balance sheet date. These 
generally include AA-rated securities. The discount rate is based on 
the yield of a portfolio of bonds whose weighted residual maturities 
approximately correspond to the duration necessary to cover the 
entire benefit obligation. 

Pension and other post-retirement benefits are inherently long term 
and future experience may differ from the actuarial assumptions 
used to determine the net charge for ‘pension and other post-
retirement charges’. Note 28 to the consolidated financial statements 
describes the principal discount rate, earnings increase and pension 
retirement benefit obligation assumptions that have been used to 
determine the pension and post-retirement charges in accordance 
with IAS 19. The calculation of any charge relating to retirement 
benefits is clearly dependent on the assumptions used, which 
reflects the exercise of judgement. The assumptions adopted are 
based on prior experience, market conditions and the advice of 
plan actuaries.

At 26 March 2011, the group’s pension liability was £37.6 million  
(2010: £55.1 million). Further details of the accounting policy on 
retirement benefits are provided in note 2.

54 |

Mothercare plc Annual report and accounts 2011

Impairment of stores’ property, plant and equipment
Stores’ property, plant and equipment are reviewed for impairment 
on a periodic basis, and whenever events or changes in 
circumstances indicate that the related carrying amounts may  
not be recoverable. Such circumstances or events could include:  
a pattern of losses involving the fixed asset; a decline in the market 
value for a particular store asset; and an adverse change in the 
business or market in which the store asset is involved. Determining 
whether an impairment has occurred typically requires various 
estimates and assumptions, including determining what cash flow  
is directly related to the potentially impaired asset, the useful life 
over which cash flows will occur, their amount and the asset’s 
residual value, if any. Estimates of future cash flows and the selection 
of appropriate discount rates relating to particular assets or groups 
of assets involve the exercise of a significant amount of judgement.

Further details of the accounting policy on the impairment of stores’ 
property, plant and equipment are provided in note 2.

Impairment of goodwill
Determining whether goodwill is impaired requires an estimation  
of the value in use of the cash-generating units to which goodwill 
has been allocated. The value in use calculation requires the  
group to estimate future cash flows expected to arise from  
the cash-generating unit, a suitable long-term growth rate and  
a suitable discount rate in order to calculate present value.  
The carrying amount of goodwill at the balance sheet date  
was £68.6 million (2010: £68.6 million).

Property provisions
Descriptions of the provisions held at the balance sheet date are 
given at note 23. These provisions are estimates and the actual costs 
and timing of future cash flows are dependent on future events.  
Any differences between expectations and the actual future liability 
are accounted for in the period when such determination is made.

Property provisions principally represent the costs of store disposals 
or closures relating to the optimisation of the UK portfolio which 
involves the closure and resiting of Mothercare and Early Learning 
Centre stores and onerous lease costs relating to Early Learning 
Centre’s supply chain.

Allowances against the carrying value of inventory
The group reviews the market value of and demand for its 
inventories on a periodic basis to ensure that recorded inventory  
is stated at the lower of cost and net realisable value. In assessing 
the ultimate realisation of inventories, the group is required to make 
judgements as to future demand requirements and to compare 
these with current inventory levels. Factors that could impact 
estimated demand and selling prices are timing and success of 
product ranges.

Allowances against the carrying value of trade receivables
Using information available at the balance sheet date, the group 
reviews its trade receivable balances and makes judgements 
based on an assessment of past experience, debt ageing and 
known customer circumstance in order to determine the appropriate 
level of allowance required to account for potential irrecoverable 
trade receivables.

Mothercare plc Annual report and accounts 2011 | 55

Notes to the consolidated financial statements
continued

4. Revenue
An analysis of the group’s revenue, all of which relates to continuing operations, is as follows:

Revenue
Interest revenue

Total revenue

52 weeks
ended 
26 March 
2011
£ million

793.6
0.1

793.7

52 weeks
ended 
27 March 
2010 
£ million

766.4
–

766.4

5. Segmental information
IFRS 8 requires operating segments to be identified on the basis of internal reports about components of the group that are regularly 
reported to the group’s board in order to allocate resources to the segments and assess their performance. The group’s reporting 
segments under IFRS 8 are UK and International.

UK comprises the group’s UK store and wholesale operations, catalogue and web sales. The International business comprises the group’s 
franchise and wholesale revenues outside the UK. The unallocated corporate expenses represent board and company secretarial costs 
and other head office costs including audit, professional fees, insurance and head office property.

52 weeks ended 26 March 2011

UK 
£ million

International 
£ million

Unallocated
corporate
expenses
£ million

Consolidated 
£ million

587.2

206.4

–

793.6

11.1

27.5

(7.5)

31.1
(2.2)
(13.8)

(2.3)
(3.4)

9.4
0.1
(0.7)

8.8
(2.3)

6.5

Revenue
External sales

Result
Segment result (underlying)

Share-based payments
Non-cash foreign currency adjustments

Amortisation of intangible assets
Exceptional items

Profit from operations
Interest revenue
Finance costs

Profit before taxation
Taxation

Profit for the period

56 |

Mothercare plc Annual report and accounts 2011

Revenue
External sales

Result
Segment result (underlying)

Share-based payments
Non-cash foreign currency adjustments
Amortisation of intangible assets
Exceptional items

Profit from operations
Finance costs

Profit before taxation
Taxation

Profit for the period

52 weeks ended 27 March 2010

UK 
£ million

International 
£ million

Unallocated
corporate
expenses
£ million

Consolidated 
£ million

590.3

176.1

–

766.4

36.1

23.2

(7.3)

52.0

(14.4)
(1.3)
(2.1)
(1.0)

33.2
(0.7)

32.5
(8.9)

23.6

Revenues are attributed to countries on the basis of the customer’s location. The largest international customer represents approximately 
9.9 per cent (2010: 9.0 per cent) of group sales.

Other information
Capital additions
Depreciation and amortisation

Balance sheet
Assets
Segment assets

Unallocated corporate assets

Consolidated total assets

Liabilities
Segment liabilities

Unallocated corporate liabilities

Consolidated total liabilities

52 weeks ended 26 March 2011

UK 
£ million

International 
£ million

Consolidated 
£ million

25.7
23.0

–
–

25.7
23.0

277.8

109.3

169.8

5.4

387.1

22.2

409.3

175.2
41.3

216.5

Mothercare plc Annual report and accounts 2011 | 57

Notes to the consolidated financial statements
continued

5. Segmental information continued

Other information
Capital additions
Depreciation and amortisation

Balance sheet
Assets
Segment assets

Unallocated corporate assets

Consolidated total assets

Liabilities
Segment liabilities

Unallocated corporate liabilities

Consolidated total liabilities

52 weeks ended 27 March 2010

UK 
£ million

International 
£ million

Consolidated
£ million

23.9
20.5

–
–

23.9
20.5

265.3

84.2

150.5

14.6

349.5

60.5

410.0

165.1

56.5

221.6

Corporate assets not allocated to UK or International represent current tax assets/liabilities, deferred tax assets/liabilities, cash at bank and 
in hand, currency derivative assets/liabilities and retirement benefit obligations.

6. Exceptional and other non-underlying items
Due to their significance or one-off nature, certain items have been classified as exceptional or non-underlying as follows:

Exceptional items:

Profit on disposal/termination of property interests
Restructuring costs included in administrative expenses
Integration of ELC included in administrative expenses
Share-based payment charge included in administrative expenses

Other non-underlying items:

Non-cash foreign currency adjustments under IAS 39 and IAS 211
Amortisation of intangibles1
Unwinding of discount on exceptional property provisions included in finance costs

Exceptional and other non-underlying items

1 Included in non-underlying cost of sales is a charge of £16.1 million (2010: charge of £3.4 million).

52 weeks
ended 
26 March 
2011
£ million

52 weeks 
ended 
27 March 
2010 
£ million

0.2
(3.6)
–
–

(13.8)
(2.3)
(0.2)

(19.7)

1.0
–
(0.8)
(1.2)

(1.3)
(2.1)
(0.3)

(4.7)

Profit on disposal/termination of property interests
During the 52 weeks ended 26 March 2011 a net credit of £0.2 million (2010: a net credit of £1.0 million) has been recognised in profit from 
operations relating to profit on disposal/termination of property interests from property restructuring and provisions against subleases and 
vacant property.

58 |

Mothercare plc Annual report and accounts 2011

Integration of the Early Learning Centre
In the prior year £0.8 million was charged to administrative expenses relating to restructuring costs.

Restructuring costs
During the 52 weeks ended 26 March 2011 a charge of £3.6 million (2010: £nil) was recognised in administrative expenses arising from  
a substantial restructure of the group’s UK head office operations which will improve efficiency and effectiveness and result in a reduction  
in the ongoing cost base.

Share-based payment charge included in administrative expenses
During the 52 weeks ended 27 March 2010 a charge of £1.2 million relating to the 2007 Executive Incentive Plan was recognised in 
administrative expenses relating to synergies achieved from the integration of the Early Learning Centre.

7. Profit from retail operations
Profit from retail operations has been arrived at after charging/(crediting):

Cost of inventories recognised as an expense
Write down of inventories to net realisable value recognised as an expense
Depreciation of property, plant and equipment
Amortisation of intangible assets – software
Amortisation of intangible assets – other included in non-underlying cost of sales
Net rent of properties
Amortisation of lease incentives
Hire of plant and equipment
Staff costs (including directors):

Wages and salaries (including cash bonuses, excluding share-based payment charges)
Social security costs
Pension costs (see note 28)
Share-based payment charges (see note 27)

Restructuring costs included in administrative expenses
Integration of ELC included in non-underlying administrative expenses

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010
£ million

440.9
1.0
16.6
4.1
2.3
68.2
(5.9)
1.9

87.9
5.5
4.1
2.2
3.6
–

413.1
0.2
15.1
3.3
2.1
69.1
(3.4)
2.1

87.2
5.6
3.7
14.4
–
0.8

An analysis of the average monthly number of full- and part-time employees throughout the group, including executive directors, is as follows:

Number of employees
Full-time equivalents

52 weeks
ended 
26 March
2011
number

7,440
4,650

52 weeks 
ended 
27 March
2010
number

7,452
4,486

Mothercare plc Annual report and accounts 2011 | 59

Notes to the consolidated financial statements
continued

7. Profit from retail operations continued
Details of directors’ emoluments, share options and beneficial interests are provided within the remuneration report on pages 36 to 41  
and 82 to 84.

For the 52 weeks ended 26 March 2011, profit from retail operations is stated after a non-underlying net charge of £13.8 million  
(2010: £1.3 million) to cost of sales as a result of non-cash foreign currency adjustments under IAS 39 and IAS 21.

The analysis of auditor’s remuneration is as follows:

Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
Fees payable to the Company’s auditor for other services:

The audit of the Company’s subsidiaries pursuant to legislation

Total audit fees

Corporate finance services
Tax services

Total non-audit fees

52 weeks
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010
£ million

0.1

0.2

0.3

0.2
0.1

0.3

0.1

0.2

0.3

–
0.1

0.1

The nature of tax services comprises corporation tax advice and compliance services.

The corporate finance fees were in connection with investments and potential investments.

Fees payable to Deloitte LLP and their associates for non-audit services to the Company are not required to be disclosed because the 
consolidated financial statements are required to disclose such fees on a consolidated basis.

The policy for the approval of non-audit fees, together with an explanation of the services provided, is set out on page 35, in the corporate 
governance report.

8. Net finance costs

Interest receivable
Interest and bank fees on bank loans and overdrafts
Unwinding of discounts on provisions1

Finance costs

1 Non-underlying charge of £0.2 million (2010: £0.3 million) of unwinding of discount on exceptional provisions (see note 6).

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010
£ million

(0.1)
0.5
0.2

0.6

–
0.4
0.3

0.7

60 |

Mothercare plc Annual report and accounts 2011

9. Taxation
The charge for taxation on profit for the period comprises:

Current tax:

Current year
Adjustment in respect of prior periods

Deferred tax: (see note 16)

Current year
Change in tax rate in respect of prior periods
Adjustment in respect of prior periods

Charge for taxation on profit for the period

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010
£ million

8.1
(0.8)

7.3

(5.0)
0.6
(0.6)

(5.0)

2.3

8.5
(1.5)

7.0

0.4
–
1.5

1.9

8.9

UK corporation tax is calculated at 28 per cent (2010: 28 per cent) of the estimated assessable profit for the period.

The charge for the period can be reconciled to the profit for the period before taxation per the consolidated income statement as follows:

Profit for the period before taxation

Profit for the period before taxation multiplied by the standard rate of corporation tax in the UK of 28% (2010: 28%)
Effects of:

Expenses not deductible for tax purposes
Change in tax rate
Impact of overseas tax rates
Utilisation of tax losses not previously recognised against capital gains
Adjustment in respect of prior periods

Charge for taxation on profit for the period

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended
 27 March 
2010
£ million

8.8

2.5

1.0
1.0
(0.7)
(0.1)
(1.4)

2.3

32.5

9.1

0.7
–
(0.4)
(0.5)
–

8.9

In addition to the amount charged to the income statement, deferred tax relating to retirement benefit obligations amounting to £4.3 million 
has been charged directly to equity (2010: credit of £9.0 million).

Mothercare plc Annual report and accounts 2011 | 61

Notes to the consolidated financial statements
continued

10. Dividends

Amounts recognised as distributions to equity holders in the period
Final dividend for the prior year
Interim dividend for the current year

52 weeks ended 26 March 2011

52 weeks ended 27 March 2010

pence 
per share

£ million

pence 
per share

£ million

11.3p
6.4p

9.9
5.6

15.5

9.9p
5.5p

8.5
4.7

13.2

The proposed final dividend of 11.9p per share for the 52 weeks ended 26 March 2011 was approved by the board after 26 March 2011,  
on 17 May 2011, and so, in line with the requirements of IAS 10 ‘Events After the Balance Sheet Date’, the related cost of £10.5 million has not 
been included as a liability as at 26 March 2011. This dividend will be paid on 5 August 2011 to shareholders on the register on 3 June 2011.

11. Earnings per share

Weighted average number of shares in issue
Dilution – option schemes

Diluted weighted average number of shares in issue

Earnings for basic and diluted earnings per share

Non-cash foreign currency adjustments
Amortisation of intangibles arising on acquisition of ELC and Blooming Marvellous 
Unwinding of discount on exceptional property provisions
Exceptional items (note 6)
Tax effect of above items

Underlying earnings

Basic earnings per share
Basic underlying earnings per share 
Diluted earnings per share
Diluted underlying earnings per share 

52 weeks 
ended 
26 March 
2011 
million

85.8
1.8

87.6

52 weeks 
ended 
27 March 
2010
million

84.4
2.1

86.5

£ million

£ million

6.5
13.8
2.3
0.2
3.4
(5.0)

21.2

23.6
1.3
2.1
0.3
1.0
(1.7)

26.6

pence

pence

7.6
24.7
7.4
24.2

28.0
31.5
27.3
30.7

62 |

Mothercare plc Annual report and accounts 2011

12. Subsidiaries
A list of the group’s significant investments in subsidiaries, all of which are wholly owned, including the name and country of incorporation  
is given in note 3 to the Company financial statements. All subsidiaries are included in the consolidation.

13. Investments in joint ventures and associates
Aggregated amounts relating to joint ventures and associates:

Investments at start of year
Additions
Disposals
Share of loss

Investments at end of year

Summary financial results and position of joint ventures and associates:
Total assets
Total liabilities
Total loss for the period

Details of the joint ventures and associates are as follows:

Mothercare-Goodbaby China Retail Limited 
Rhea Retail Private Limited
Juno Retail Private Limited
Mothercare Australia Limited (formerly known as Headline Group Limited)

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010
£ million

1.7
10.5
–
(1.8)

10.4

51.6
(25.0)
(6.7)

0.7
1.6
(0.1)
(0.5)

1.7

7.2
(2.5)
(1.1)

Place of 
incorporation

Hong Kong
India
India
Australia

Proportion 
of ownership
interest 
per cent

Proportion 
of voting 
power held 
per cent

30
30
30
25

50
30
30
25

On 18 March 2010, the group established a joint venture, Rhea Retail Private Limited. The group holds 30 per cent of the share capital  
and 50 per cent of the voting rights of this company and has accounted for the company as a joint venture.

On 30 September 2010, the group acquired 23.27 per cent of the share capital of Headline Group Limited, a company registered in Australia. 
On 26 November 2010 the group acquired a further 1.73 per cent bringing the group’s share at that time to 25 per cent. Headline Group 
Limited changed its name to Mothercare Australia Limited on 22 December 2010. Subsequently Mothercare Australia Limited has issued 
further shares which has had the effect of diluting the group share. The group has (but has not yet exercised) an option to acquire further 
shares in Mothercare Australia Limited which could increase its holding to 25 per cent. 

The fair value of the Group’s investment in Mothercare Australia Limited was £8.4 million as at 26 March 2011. The reporting date of 
Mothercare Australia Limited is 30 June. The group has equity accounted for Mothercare Australia Limited for six months ended  
31 December 2010 as the data for the final three months to 26 March 2011 has not been made available yet and is price sensitive. 

Mothercare plc Annual report and accounts 2011 | 63

Notes to the consolidated financial statements
continued

14. Goodwill and intangible assets 

Cost
As at 28 March 2009 
Acquisition of subsidiary
Additions
Disposals

As at 27 March 2010 
Additions
Exchange differences

As at 26 March 2011

Amortisation and impairment
As at 28 March 2009
Amortisation
Disposals

As at 27 March 2010 
Amortisation

As at 26 March 2011

Net book value
As at 28 March 2009

As at 27 March 2010

As at 26 March 2011

Goodwill 
£ million

Trade name 
£ million

Customer 
relationships 
£ million

Software 
£ million

Total 
£ million

Intangible assets

68.6
–
–
–

68.6
–
–

68.6

–
–
–

–
–

–

68.6

68.6

68.6

25.0
0.2
–
–

25.2
3.1
0.3

28.6

2.2
1.3
–

3.5
1.5

5.0

22.8

21.7

23.6

5.5
0.2
–
–

5.7
–
–

5.7

1.5
0.8
–

2.3
0.8

3.1

4.0

3.4

2.6

16.0
–
5.5
(0.3)

21.2
5.2
–

26.4

6.9
3.3
(0.2)

10.0
4.1

14.1

9.1

11.2

12.3

46.5
0.4
5.5
(0.3)

52.1
8.3
0.3

60.7

10.6
5.4
(0.2)

15.8
6.4

22.2

35.9

36.3

38.5

Goodwill, trade name and customer relationships relate to the acquisition of the Early Learning Centre on 19 June 2007, Gurgle Limited  
on 8 September 2009 and Blooming Marvellous on 7 July 2010. Trade name and customer relationships are amortised over a useful life  
of 10–20 and 5–10 years respectively.

Impairment of goodwill
The group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be impaired.

Goodwill acquired through the business combination has been allocated to the two groups of cash-generating units (CGUs) that are 
expected to benefit from that business combination, being UK (£41.8 million) and International (£26.8 million), which are also reporting 
segments. These represent the lowest level within the group at which goodwill is monitored for internal management purposes.

The recoverable amounts of the CGUs are determined from value in use calculations. The key assumptions for the value in use calculation 
are those regarding the discount rates and expected changes to selling prices. Management has used a pre-tax discount rate of  
10.4 per cent (2010: 11.1 per cent) which reflects the time value of money and risks related to the CGUs. The cash flow projections are based 
on financial budgets approved by the board covering a three-year period. Cash flows beyond the three-year period assume a 2 per cent 
growth rate, which does not exceed the long-term growth rate for the market in which the group operates. The value in use calculations use 
this growth rate to perpetuity.

The group has conducted sensitivity analysis on the impairment test of the CGUs. With reasonable possible changes in key assumptions, 
there is no indication that the carrying amount of the goodwill would be reduced to a lower amount.

Software
Software additions include £1.6 million (2010: £1.2 million) of internally generated intangible assets.

At 26 March 2011, the group had entered into contractual commitments for the acquisition of software amounting to £0.3 million  
(2010: £0.9 million).

64 |

Mothercare plc Annual report and accounts 2011

15. Property, plant and equipment

Cost
As at 28 March 2009
Transfers
Additions
Exchange differences
Disposals

As at 27 March 2010 
Transfers
Additions
Exchange differences
Disposals

As at 26 March 2011

Accumulated depreciation and impairment
As at 28 March 2009
Charge for year
Exchange differences
Disposals

As at 27 March 2010
Charge for year
Exchange differences
Disposals

As at 26 March 2011

Net book value
As at 28 March 2009

As at 27 March 2010

As at 26 March 2011

Properties including 
fixed equipment

Freehold 
£ million

Leasehold 
£ million

Fixtures, 
fittings,
equipment
£ million

Assets in
course of 
construction
£ million

Total 
£ million

15.3
–
0.1
–
(0.7)

14.7
–
–
–
(2.7)

12.0

2.5
0.1
–
–

2.6
0.1
–
(0.1)

2.6

12.8

12.1

9.4

106.5
–
8.7
–
(2.2)

113.0
–
7.0
–
(2.4)

117.6

79.2
4.9
–
(1.6)

82.5
5.8
–
(2.0)

86.3

27.3

30.5

31.3

194.2
2.0
7.9
0.2
(4.5)

199.8
1.7
8.0
(0.1)
(4.8)

204.6

143.9
10.1
0.1
(3.9)

150.2
10.7
(0.1)
(4.2)

156.6

50.3

49.6

48.0

2.0
(2.0)
1.7
–
–

1.7
(1.7)
2.4
–
–

2.4

–
–
–
–

–
–
–
–

–

2.0

1.7

2.4

318.0
–
18.4
0.2
(7.4)

329.2
–
17.4
(0.1)
(9.9)

336.6

225.6
15.1
0.1
(5.5)

235.3
16.6
(0.1)
(6.3)

245.5

92.4

93.9

91.1

The net book value of leasehold properties includes £31.1 million (2010: £30.4 million) in respect of short leasehold properties.

At 26 March 2011, the group had entered into contractual commitments for the acquisition of property, plant and equipment amounting  
to £5.0 million (2010: £11.1 million).

Freehold land and buildings with a carrying amount of £9.4 million (2010: £12.1 million) have been pledged to secure the group’s borrowing 
facility (see note 20). The group is not allowed to pledge these assets as security for other borrowings.

Mothercare plc Annual report and accounts 2011 | 65

Notes to the consolidated financial statements
continued

16. Deferred tax assets and liabilities
The following are the major deferred tax assets and liabilities recognised by the group and movements thereon in the current and prior 
reporting period:

At 28 March 2009
(Charge)/credit to income
Credit to other comprehensive income

At 27 March 2010
Credit/(charge) to income
Transfer to current tax
Charge to other comprehensive income

At 26 March 2011

Accelerated 
tax
depreciation 
£ million

Short-term 
timing 
differences
£ million

Retirement
benefit
obligations
£ million

Share-based
payments
£ million

Intangible
assets 
£ million

Total 
£ million

(2.4)
(1.6)
–

(4.0)
1.9
–
–

(2.1)

2.2
(0.6)
–

1.6
3.5
(1.7)
–

3.4

7.1
(0.7)
9.0

15.4
(1.4)
–
(4.3)

9.7

1.4
0.4
–

1.8
0.1
–
–

1.9

(7.5)
0.6
–

(6.9)
0.9
–
–

(6.0)

0.8
(1.9)
9.0

7.9
5.0
(1.7)
(4.3)

6.9

Certain deferred tax assets and liabilities have been offset where the group has a legally enforceable right to do so. The following is the 
analysis of the deferred tax balances (after offset) for financial reporting purposes:

Deferred tax assets
Deferred tax liabilities

17. Inventories

Underlying
Non-underlying foreign currency adjustments
Allowance against carrying value of inventories

Finished goods and goods for resale

26 March 
2011 
£ million

27 March 
2010
£ million

18.4
(11.5)

6.9

21.7
(13.8)

7.9

26 March 
2011 
£ million

27 March 
2010
£ million

122.2
(0.8)
(5.4)

116.0

99.0
(1.7)
(6.0)

91.3

Due to the significant impact of the movement in foreign exchange rates over the current and prior period, particularly the US dollar, we 
have separately disclosed the underlying stock value. This has been calculated on a basis consistent with the underlying performance, 
reflecting hedging in place, before non-underlying foreign currency adjustments made in accordance with IAS 21 (see note 2).

The amount of write down of inventories to net realisable value recognised as net cost in the period is £1.0 million (2010: £0.2 million).

66 |

Mothercare plc Annual report and accounts 2011

18. Trade and other receivables

Trade receivables gross
Allowance for doubtful debts

Trade receivables net
Prepayments and accrued income
Other receivables

The following summarises the movement in the allowance for doubtful debts:

Balance at beginning of year
Utilised in the year
Released in the year

Balance at end of year

26 March 
2011 
£ million

27 March
 2010 
£ million

52.4
(1.4)

51.0
8.0
3.5

62.5

41.5
(1.7)

39.8
13.4
4.5

57.7

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010 
£ million

(1.7)
–
0.3

(1.4)

(2.0)
0.1
0.2

(1.7)

The group’s exposure to credit risk inherent in its trade receivables is discussed in note 21. The group has no significant concentration of 
credit risk. Before accepting any new credit customer, the group obtains a credit check from an external agency to assess the credit quality 
of the potential customer and then sets credit limits on a customer-by-customer basis.

The historical level of customer default is minimal and as a result the ‘credit quality’ of year end trade receivables is considered to be high.

The ageing of the group’s current trade receivables is as follows:

Trade receivables gross
Allowance for doubtful debts

Trade receivables net
Of which:
Amounts neither impaired nor past due on the reporting date
Amounts past due: 

Less than one month 
Between one and three months 
Between three and six months 
Greater than six months 
Allowance for doubtful debts

Trade accounts receivable net carrying amount

26 March 
2011
£ million

27 March 
2010 
£ million

52.4
(1.4)

51.0

41.5
(1.7)

39.8

45.5

38.7

2.4
1.7
1.6
1.2
(1.4)

51.0

1.3
0.8
0.3
0.4
(1.7)

39.8

Provisions for doubtful trade accounts receivable are established based upon the difference between the receivable value and the 
estimated net collectible amount. The group establishes its provision for doubtful trade accounts receivable based on its historical loss 
experiences and an analysis of the counterparty’s current financial position.

The average credit period taken on sales of goods is disclosed in note 21. No interest is charged on trade receivables, however, the right  
to charge interest on outstanding balances is retained. 

The directors consider that the carrying amount of trade and other receivables approximates their fair value.

Mothercare plc Annual report and accounts 2011 | 67

Notes to the consolidated financial statements
continued

19. Cash and cash equivalents
Cash and cash equivalents comprise cash held by the group and short-term bank deposits with an original maturity of three months or less. 
The carrying amount of these assets approximates their fair value.

20. Borrowing facilities
The group had no outstanding borrowings as at 26 March 2011 and 27 March 2010.

Overdraft
The group has an unsecured overdraft facility of £10.0 million which bears interest at 1.00 per cent above bank base rates. None of this 
facility was drawn down at 26 March 2011.

Committed borrowing facilities 
The group had £40 million of committed secured borrowing facilities available at 26 March 2011 with an interest rate of 1.70 per cent above 
LIBOR in respect of which all conditions precedent have been met. The final maturity date of this facility is 31 October 2013. None of this 
facility was drawn down at 26 March 2011. As of 16 May 2011 the group refinanced with an increase of the committed secured bank facilities 
to £80 million at an interest rate of 1.4 per cent above LIBOR which expires after three years (with an option to extend for a further two years 
subject to bank approval). The uncommitted unsecured bank overdraft remains at £10 million. Further information is included within the 
corporate governance statement.

21. Risks arising from financial instruments
A. Terms, conditions and risk management policies
The board approves treasury policies and senior management directly controls day-to-day operations within these policies. The major 
financial risks to which the group is exposed relate to movements in foreign exchange rates and interest rates. Where appropriate, 
cost-effective and practicable the group uses financial instruments and derivatives to manage these risks. No speculative use of 
derivatives, currency or other instruments is permitted. The group’s financial risk management policy is described in note 2. 

The following table provides an overview of the notional value of derivative financial instruments outstanding at year end by  
maturity profile:

Foreign currency forward exchange contracts:

Not later than one year
After one year but not more than five years

Foreign currency option contracts:

Not later than one year

26 March 
2011 
£ million

27 March 
2010 
£ million

139.2
–

139.2

6.1

6.1

142.7
37.3

180.0

–

–

If the spot rate at maturity for the foreign currency options is higher than 1.70 to the US dollar, the notional value outstanding would  
be £12.1 million.

The group manages its capital to ensure that entities in the group will be able to continue as going concerns while maximising the returns  
to stakeholders through the optimisation of the debt and equity balance. The capital structure of the group consists of cash and cash 
equivalents and equity attributable to equity holders of the parent comprising issued capital, reserves and retained earnings as disclosed 
in the statement of changes in equity.

68 |

Mothercare plc Annual report and accounts 2011

B. Foreign currency risk management
The group incurs foreign currency risk on sales and purchases whenever they are denominated in a currency other than the functional 
currency. This risk is managed through holding derivative financial instruments.

The group uses forward foreign currency contracts to reduce its cash flow exposure to exchange rate movements, primarily on the  
US dollar. The group has not hedge accounted for its forward foreign currency contracts under the requirements of IAS 39. Therefore, 
derivative financial instruments have been recognised as assets and liabilities measured at their fair values at the balance sheet date  
and changes in their fair values have been recognised in the income statement. These arrangements are designed to address significant 
foreign exchange exposures on forecast future purchases of goods for the following year and are renewed on a revolving basis as required.

Derivatives embedded in non-derivative host contracts have been recognised separately as derivative financial instruments when their 
risks and characteristics are not closely related to those of the host contract and the host contract is not stated at its fair value with changes 
in its fair value recognised in the income statement.

International sales represent 26 per cent (2010: 23 per cent) of group sales. Of these sales, 19 per cent (2010: 18 per cent) were invoiced in 
foreign currency. The group purchases product in foreign currencies, representing approximately 42 per cent (2010: 42 per cent) of purchases.

The carrying amount of the group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date is as follows:

US dollar
Euro
Hong Kong dollar
Indian rupee
Chinese renminbi
Singapore dollar

26 March 
2011 
£ million

Liabilities

27 March 
2010 
£ million

26 March 
2011 
£ million

Assets

27 March 
2010 
£ million

(6.5)
(0.3)
(3.0)
(0.3)
(0.3)
–

(10.4)

(10.3)
(0.6)
(2.5)
(0.3)
(0.1)
–

(13.8)

5.8
2.1
0.4
1.5
0.1
0.4

8.4
2.0
0.4
0.8
0.1
0.1

10.3

11.8

The total amounts of outstanding forward foreign currency contracts to which the group has committed is as follows:

At notional value

At fair value

26 March 
2011 
£ million

139.2

(2.7)

27 March 
2010 
£ million

180.0

13.6

At 26 March 2011, the average hedged rate for outstanding forward foreign currency contracts is 1.57 for US dollars and 1.12 for euros. 
These contracts mature between April 2011 and March 2012.

In addition, the fair value of embedded derivatives is £nil (2010: £0.5 million).

Currency sensitivity analysis
The group’s foreign currency financial assets and liabilities are denominated mainly in US dollars. The following table details the impact  
of a 10 per cent increase in the value of pounds sterling against the US dollar. A negative number indicates a net decrease in the carrying 
value of assets and liabilities and a corresponding loss in non-underlying profit where pounds sterling strengthens against the US dollar.

US dollar impact

26 March 
2011 
£ million

27 March 
2010 
£ million

(12.5)

(18.1)

Mothercare plc Annual report and accounts 2011 | 69

Notes to the consolidated financial statements
continued

21. Risks arising from financial instruments continued
C. Credit risk
Credit risk is the risk that a counterparty may default on their obligation to the group in relation to lending, hedging, settlement and  
other financial activities. The group’s credit risk is primarily attributable to its trade receivables. The group has a credit policy in place  
and the exposure to counterparty credit risk is monitored. The group mitigates its exposure to counterparty credit risk through minimum 
counterparty credit guidelines, diversification of counterparties, working within agreed counterparty limits and trade insurance and bank 
guarantees where appropriate.

The carrying amount of the financial assets represents the maximum credit exposure of the group. The carrying amount is presented net  
of impairment losses recognised. The maximum exposure to credit risk comprises trade receivables as shown in note 18 and cash and  
cash equivalents of £15.3 million.

The average credit period on trade receivables was 23 days (2010: 18 days) based on total group revenue.

D. Liquidity risk
Ultimate responsibility for liquidity risk management rests with the board of directors, which has built an appropriate liquidity risk 
management framework for the management of the group’s short-, medium- and long-term funding and liquidity management 
requirements. The group manages liquidity risk by maintaining adequate reserves, banking facilities and reserve borrowing facilities  
by continuously monitoring forecast and actual cash flows and matching the maturity profiles of financial assets and liabilities. Included  
in note 20 is a description of additional undrawn facilities that the group has at its disposal to further reduce liquidity risk.

22. Trade and other payables

Current liabilities
Trade payables
Payroll and other taxes including social security
Accruals and deferred income
VAT payable
Lease incentives

Non-current liabilities
Lease incentives

26 March 
2011 
£ million

27 March 
2010 
£ million

77.5
2.0
42.6
4.0
4.0

59.1
4.2
51.5
2.1
3.7

130.1

120.6

32.3

26.2

Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The average credit period 
taken for trade purchases is 62 days (2010: 51 days). The group has financial risk management policies in place to ensure that all payables 
are paid within the credit time frame.

The directors consider that the carrying amount of trade payables approximates to their fair value.

70 |

Mothercare plc Annual report and accounts 2011

23. Provisions

Current liabilities
Property provisions
Other provisions

Short-term provisions

Non-current liabilities
Property provisions
Other provisions

Long-term provisions

Property provisions
Other provisions

Total provisions

The movement on total provisions is as follows:

Balance at 28 March 2010
Utilised in year
Charged in year
Released in year
Unwinding of discount

Balance at 26 March 2011

26 March 
2011 
£ million

27 March 
2010 
£ million

5.2
0.4

5.6

6.8
0.4

7.2

12.0
0.8

12.8

8.5
0.5

9.0

8.9
0.4

9.3

17.4
0.9

18.3

Property
 provisions 
£ million

 Other
provisions 
£ million

Total 
provisions 
£ million

17.4
(6.0)
1.5
(1.1)
0.2

12.0

0.9
(0.3)
0.2
–
–

0.8

18.3
(6.3)
1.7
(1.1)
0.2

12.8

Property provisions principally represent the costs of store disposals or closures relating to the optimisation of the UK portfolio which 
involves the closure and resiting of Mothercare and Early Learning Centre stores and onerous lease costs, principally relating to Early 
Learning Centre’s supply chain. The timing of the utilisation of the above provisions is variable dependent upon the lease expiry dates  
of the properties concerned.

Other provisions principally represent provisions for uninsured losses, hence the timing of the utilisation of these provisions is uncertain.

Mothercare plc Annual report and accounts 2011 | 71

Notes to the consolidated financial statements
continued

24. Called up share capital

Allotted, called up and fully paid
Ordinary shares of 50 pence each:
Balance at beginning of year
Issued under the Mothercare 2000 Executive Share Option Plan
Issued under the Mothercare Sharesave Scheme

Balance at end of year

52 weeks 
ended 
26 March 
2011
Number 
of shares

52 weeks 
ended 
27 March 
2010 
Number
of shares

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010 
£ million

88,116,381
71,394
352,444

87,602,632
463,429
50,320

88,540,219

88,116,381

44.1
–
0.2

44.3

43.8
0.2
0.1

44.1

Further details of employee and executive share schemes are given in note 27.

The own shares reserve of £9.0 million (2010: £8.9 million) represents the cost of shares in Mothercare plc purchased in the market and  
held by the Mothercare Employee Trusts to satisfy options under the group’s share option schemes (see note 27). The total shareholding  
is 2,461,230 (2010: 2,712,604) with a market value at 25 March 2011 of £11.7 million (2010: £16.3 million).

25. Reconciliation of cash flow from operating activities

Profit from retail operations
Adjustments for:
Depreciation of property, plant and equipment
Amortisation of intangible assets – software
Amortisation of intangible assets – other
Underlying losses on disposal of property, plant and equipment
Losses on disposal of intangible assets – software
Loss on non-underlying non-cash foreign currency adjustments
Equity-settled share-based payments
Movement in property provisions
Movement in integration provisions
Movement in other provisions
Amortisation of lease incentives
Lease incentives received
Payments to retirement benefit schemes
Charge to profit from operations in respect of retirement benefit schemes

Operating cash flow before movement in working capital
Increase in inventories
Increase in receivables
Increase in payables

Cash generated from operations

Income taxes paid

Net cash flow from operating activities

72 |

Mothercare plc Annual report and accounts 2011

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks
ended 
27 March 
2010 
£ million

11.0

32.7

16.6
4.1
2.3
0.9
–
13.8
2.6
(5.7)
–
(0.1)
(5.9)
9.6
(5.2)
4.1

48.1
(23.9)
(4.8)
13.7

33.1

(6.0)

27.1

15.1
3.3
2.1
1.0
0.1
1.3
2.6
(5.0)
(3.3)
0.1
(3.4)
10.2
(6.1)
3.7

54.4
(7.2)
(2.9)
13.5

57.8

(7.7)

50.1

26. Operating lease arrangements
The group as lessee:

Amounts recognised in cost of sales for the year:
Minimum lease payments paid
Contingent rents
Minimum sublease payments received

Net rent expense for the year

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010 
£ million

70.4
0.4
(0.7)

70.1

71.7
0.4
(0.9)

71.2

Contingent rent relates to store properties where an element of the rent payable is determined with reference to store turnover.

At the balance sheet date, the group had outstanding commitments for future minimum lease payments under non-cancellable operating 
leases, which fall due as follows:

Not later than one year
After one year but not more than five years
After five years

Total future minimum lease payments

26 March 
2011 
£ million

27 March 
2010 
£ million

72.5
212.5
214.1

499.1

74.5
229.3
240.0

543.8

At the balance sheet date, the group had contracted with subtenants for the following future minimum lease payments:

Not later than one year
After one year but not more than five years
After five years

Total future minimum lease payments

26 March 
2011 
£ million

27 March 
2010 
£ million

1.2
3.0
4.3

8.5

1.1
1.5
4.3

6.9

Mothercare plc Annual report and accounts 2011 | 73

Notes to the consolidated financial statements
continued

27. Share-based payments
An expense is recognised for share-based payments based on the fair value of the awards (at the date of grant for those awards due to 
be equity-settled and at year end for those due to be cash-settled), the estimated number of shares that will vest and the vesting period  
of each award.

The underlying charge for share-based payments under IFRS is £2.2 million (2010: £14.4 million), including national insurance, of which  
£2.6 million (2010: £2.3 million) was equity-settled. In the prior year there was an exceptional charge for share-based payments of  
£1.2 million of which £0.3 million was equity-settled, relating to synergies achieved from the integration of the Early Learning Centre.

These charges relate to the following schemes:

A.  Executive Share Option Scheme
B.  Save As You Earn schemes
C.  Executive Incentive Plan
D.  Performance Share Plan
E.  Deferred Shares Scheme

Details of the share schemes that the group operates are provided in the directors’ remuneration report on pages 36 to 41.

For each scheme, expected volatility was determined with reference to the 90-day volatility of the group’s share price over the  
previous three years. The expected life used in each model has been adjusted, based on management’s best estimate, for the effects  
of non-transferability, exercise restrictions and behavioural considerations. The dates of exercise are not disclosed, as it is not deemed 
practicable to do so.

A. Executive share option scheme
Share options may be granted to executives and senior managers at a price equal to the average quoted market price of the group’s 
shares on the date of grant. The options vest after three years, conditional on the group’s share price exceeding 3 per cent per annum 
compound growth over the vesting period. If the options remain unexercised after a period of ten years from the date of grant, they expire. 
Furthermore, options are forfeited if the employee leaves the group before the options vest.

The number of options outstanding under the executive share option scheme is as follows:

Balance at beginning of year
Forfeited during year
Exercised during year

Balance at end of year

52 weeks
ended
26 March 
2011 
Number 
of shares

111,407
(24,838)
(56,569)

52 weeks
ended 
27 March 
2010 
Number 
of shares

589,603
(14,767)
(463,429)

30,000

111,407

Weighted
average
option 
price

319p
321p
314p

326p

The weighted average share price at the date of exercise for share options exercised during the period was 530p, ranging from 502p to 602p. 
The options outstanding at 26 March 2011 had a weighted average remaining contractual life of 3.3 years.

74 |

Mothercare plc Annual report and accounts 2011

B. Save As You Earn schemes
The employee Save As You Earn schemes are open to all employees and provide for a purchase price equal to the daily average market 
price on the date of grant, less 20 per cent.

The shares can be purchased during a two-week period in the year of grant and are placed in the employee Save As You Earn trust for a  
three-year period.

The number of shares outstanding under the Save As You Earn schemes is as follows:

Balance at beginning of year
Granted during year
Forfeited during year
Exercised during year
Expired during year

Balance at end of year

52 weeks
ended
26 March 
2011 
Number 
of shares

1,243,132
–
(124,129)
(349,944)
(446)

52 weeks
ended 
27 March 
2010 
Number 
of shares

1,229,082
230,951
(152,632)
(50,320)
(13,949)

768,613

1,243,132

Weighted
average
exercise 
price

302p
–
318p
283p
284p

308p

The shares outstanding at 26 March 2011 had a weighted average remaining contractual life of 1.5 years.

The fair value of Save As You Earn share options is calculated based on a Black-Scholes model with the following assumptions:

Grant date

Number of options granted
Share price at grant date 
Exercise price 
Expected volatility 
Risk-free rate
Expected dividend yield 
Time to expiry 
Fair value of option 

December 
2009

December 
2008

December 
2007

230,951
676p
497p
30.0%
3.00%
3.00%
3.25 years
172.9p

635,038
237p
237p
30.0%
2.00%
3.50%
3.25 years
 41.1p

743,552
284p
284p
25.0%
5.00%
3.00%
3.25 years
53.1p

C. Executive Incentive Plan
The Executive Incentive Plan is a conditional award based on surplus value created over a three-year performance period. The surplus 
value is calculated as the difference between the total shareholder return of Mothercare and that of the FTSE All-Share General Retailers 
Index, multiplied by Mothercare’s market capitalisation. The remuneration committee has the discretion to allow up to 50 per cent of the 
award to be paid in shares and deferred for one year for the 2007 and 2008 schemes. For accounting purposes it is assumed that the 
remuneration committee will exercise this discretion, so the cost of the equity-settled half of the award is now fixed at the grant date.  
The cash-settled half of the award will be fair valued each year and a true-up adjustment made. The 2009 and 2010 schemes are wholly 
share settled schemes where some of the shares can be delivered on vesting and the remainder deferred.

The fair value of the Executive Incentive Plan award is calculated using a binomial model with the following assumptions at grant date:

Grant date

Market capitalisation at award date
Expected Mothercare share price volatility
Expected Index volatility
Risk-free rate
Correlation between Mothercare and the Index
Time to expiry
Fair value at grant date
Fair value at 26 March 2011

June 2010

May 2009

July 2008

£562.7m
30.0%
30.0%
2.68%
50.0%
3 years
£3.0m
£1.1m

£338.4m
30.0%
30.0%
3.70%
50.0%
3 years
£1.8m
£0.7m

£337.2m
25.0%
20.0%
5.05%
45.0%
3 years
£2.2m
£4.6m

Mothercare plc Annual report and accounts 2011 | 75

Notes to the consolidated financial statements
continued

27. Share-based payments continued
D. Performance Share Plan
The Performance Share Plan is a conditional award of shares based on the expected growth in Mothercare’s profit before taxation over 
three years. The number of shares outstanding under the Performance Share Plan is as follows:

Balance at beginning of year
Awarded during year
Lapsed during year
Vested during year

Balance at end of year

52 weeks
ended 
26 March 
2011 
Number 
of shares

1,430,838
641,855
(235,805)
(503,999)

52 weeks 
ended 
27 March 
2010 
Number 
of shares

1,970,015
–
(21,435)
(517,742)

1,332,889

1,430,838

The fair value of the plan award is calculated based on Mothercare’s estimate of future profit per share growth. 

Grant date

Number of shares awarded
Share price at date of grant
Exercise price
Time to expiry
Fair value per share

November
2010

62,992
522p
nil
3 years
nil

June 
2010

November 
2008

June 
2008

578,863
520p
nil
3 years
nil

39,576
284p
nil
3 years
nil

958,500
374p
nil
3 years
nil

E. Deferred Shares Scheme
The Deferred Shares scheme is a conditional award of shares determined on historic group performance. The number of shares 
outstanding under the Deferred Shares scheme is as follows:

52 weeks
ended 
26 March 
2011 
Number 
of shares

–
192,119
(24,829)
–

167,290

June 
2010

June 
2010

96,060
557p
nil
2 years

96,060
557p
nil
3 years

Balance at beginning of year
Awarded during year
Lapsed during year
Vested during year

Balance at end of year

Grant date

Number of shares awarded
Share price at date of grant
Exercise price
Time to expiry

Two tranches of shares were awarded in June 2010; 96,060 vest in two years and 96,060 vest in three years.

76 |

Mothercare plc Annual report and accounts 2011

28. Retirement benefit schemes
Defined contribution schemes
The group operates defined contribution retirement benefit schemes for all qualifying employees of Early Learning Centre Limited and 
Mothercare UK Limited. 

The total cost charged to income of £0.6 million (2010: £0.4 million) represents contributions due and paid to these schemes by the group  
at rates specified in the rules of the plan.

Defined benefit schemes
The group has operated two defined benefit pension schemes for employees of Mothercare UK Limited during the year.

On 28 March 2004, the final salary scheme was closed to new entrants and a ‘career average’ scheme was introduced to replace it. Existing 
members were asked to either increase their contributions from an average of 4.8 per cent to an average of 6.8 per cent or accrue future 
benefits on a ‘career average’ basis.

In 2009 the schemes were closed to new entrants.

The pension scheme assets are held in a separate trustee administered fund to meet long-term pension liabilities to past and present 
employees. The trustees of the fund are required to act in the best interest of the fund’s beneficiaries.

For the protection of members’ interests, the group has appointed three trustees, two of whom are independent of the group. To maintain  
this independence, the trustees and not the group are responsible for appointing their own successors.

The most recent full actuarial valuations were carried out as at 31 March 2008 and the next full valuation will be carried out as at 31 March 
2011 for both schemes. The most recent full actuarial valuations were updated as at 26 March 2011 for the purpose of these disclosures with 
the advice of professionally qualified actuaries. The present value of the defined benefit obligation, the related current service cost and the 
past service cost were measured using the projected unit credit method.

The IAS 19 valuation conducted for the period ending 26 March 2011 disclosed a net defined pension deficit of £37.6 million (2010: £55.1 million).

The major assumptions used in the updated actuarial valuations were:

Discount rate
Future pension increases
Expected rate of salary increases
Expected return on schemes’ assets
Analysed between:

Equities
Bonds
Property
Alternative assets
Other assets

26 March 
2011

27 March 
2010

5.5%
3.4%
3.5%
7.0%

8.3%
5.1%
6.3%
7.3%
5.1%

5.6%
3.6%
4.7%
7.2%

8.6%
5.4%
6.6%
7.5%
5.4%

The overall expected rate of return on assets is calculated as the weighted average of the expected returns from each of the asset classes. 
The returns quoted above are net of investment management expenses but before adjustment to allow for the expected administrative 
and other expenses of running the schemes.

The mortality assumptions used are the SAPS tables published by the CMI allowing for future improvements in line with the medium cohort 
projection and a 1 per cent floor.

Mothercare plc Annual report and accounts 2011 | 77

Notes to the consolidated financial statements
continued

28. Retirement benefit schemes continued
The effects of movements in the principal assumptions used to measure the scheme liabilities for every change in the relevant assumption 
are set out below:

Assumption

Discount rate

Rate of salary growth
Life expectancy

Amounts expensed in the income statement in respect of the defined benefit schemes are as follows:

Current service cost
Interest cost
Expected return on schemes’ assets

Change in 
assumption

+/- 0.1%
+/- 0.5%

+/- 0.5%
+ 1 year

Impact on
scheme 
liabilities 
£ million

-/+ 5.6
-/+ 28.0

+/- 2.7
+ 7.4

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010 
£ million

2.9
14.1
(13.5)

3.5

2.1
11.4
(10.2)

3.3

Current service cost, interest cost and expected return on schemes’ assets have been included in administrative expenses. 

The actual return on scheme assets was a gain of £11.0 million (2010: a gain of £44.1 million), resulting in an actuarial loss of £2.5 million 
(2010: gain of £33.9 million).

There was an actuarial gain of £19.0 million (2010: a loss of £66.0 million) relating to the defined benefit obligations. The UK Government 
announced on 8 July 2010 that it will in future use the Consumer Price Index (CPI) rather than the Retail Prices Index (RPI) as the measure  
of price inflation for the purposes of regulating occupational pension schemes. The group’s current UK defined benefit pension scheme 
consists of a number of tranches, each of which is covered by slightly different rules. The rules for some of the tranches specify that pensions 
will increase in line with the annual statutory order published by the UK Government. The group has therefore amended its assumption  
for increase to these tranches of the scheme to reflect that future increase on those tranches will be calculated using CPI rather than RPI.  
The resulting reduction in the present value of scheme liabilities of £8.6 million is treated as a change in actuarial assumptions, and  
this is included in the total net actuarial gains for the period of £16.5 million, which can be seen in the consolidated statement of 
comprehensive income. 

The amount recognised in other comprehensive income for the year ending 26 March 2011 is a gain of £16.5 million (2010: a loss of £32.1 million).

The total cumulative actuarial loss recognised in other comprehensive income is £32.1 million (2010: £48.6 million).

The amount included in the balance sheet arising from the group’s obligations in respect of its defined benefit retirement schemes is as follows:

Present value of defined benefit obligations
Fair value of schemes’ assets

Liability recognised in balance sheet

78 |

Mothercare plc Annual report and accounts 2011

26 March 
2011 
£ million

27 March 
2010 
£ million

246.0
(208.4)

37.6

252.1
(197.0)

55.1

Movements in the present value of defined benefit obligations were as follows:

At beginning of year
Service cost
Interest cost
Contribution from scheme members
Actuarial (gains)/losses 
Benefits paid

At end of year

Movements in the fair value of schemes’ assets were as follows:

At beginning of year
Actual return on schemes’ assets
Company contributions
Members’ contributions
Benefits paid

At end of year

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010 
£ million

252.1
2.9
14.1
1.7
(19.0)
(5.8)

246.0

175.6
2.1
11.4
1.8
66.0
(4.8)

252.1

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010 
£ million

197.0
11.0
4.5
1.7
(5.8)

208.4

150.2
44.1
5.7
1.8
(4.8)

197.0

The analysis of the fair values of the schemes’ assets and the expected rates of return at each balance sheet date were: 

Equities
Bonds
Property
Alternative assets
Other assets

The history of experience adjustments is as follows:

Present value of defined benefit obligations
Fair value of schemes’ assets

Deficit/(surplus) in the schemes

26 March 
2011 
per cent

26 March 
2011 
£ million

27 March 
2010 
per cent

27 March 
2010 
£ million

8.3
5.1
6.3
7.3
5.1

94.8
57.3
26.1
30.1
0.1

208.4

8.6
5.4
6.6
7.5
5.4

97.2
64.5
24.9
9.0
1.4

197.0

52 weeks
ended
26 March 
2011

52 weeks
ended
27 March 
2010

52 weeks 
ended
28 March 
2009

52 weeks
ended
29 March 
2008

52 weeks
ended
31 March 
2007

246.0m
(£208.4m)

£252.1m
(£197.0m)

£175.6m
(£150.2m)

£167.3m
(£181.1m)

£191.6m
(£193.6m)

£37.6m

£55.1m

£25.4m

(£13.8m)

(£2.0m)

Experience adjustments on schemes’ liabilities

(£19.0m)

£66.0m

(£1.9m)

 (£35.1m)

(£17.3m)

Percentage of schemes’ liabilities

7.7%

26.2%

1.1%

21.0%

9.0%

Experience adjustments on schemes’ assets

(£2.5m)

£33.9m

(£44.9m)

(£26.9m)

(£1.2m)

Percentage of schemes’ assets

1.2%

17.2%

29.9%

14.9%

0.6%

The estimated amount of cash contributions expected to be paid to the schemes during the 52 weeks ending 24 March 2012 is £4.9 million, 
which includes £2.8 million paid on 31 March 2011.

Mothercare plc Annual report and accounts 2011 | 79

Notes to the consolidated financial statements
continued

29. Related party transactions
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are not 
disclosed in this note. Transactions between the group and its joint ventures are disclosed below.

Trading transactions
During the year, group companies entered into the following transactions with related parties who are not members of the group:

Joint ventures and associates

Joint ventures and associates

Sales of goods to related parties were made at the group’s usual cost prices. 

52 weeks ended 26 March 2011

Amounts 
owed by 
related 
parties 
£ million

Amounts 
owed to
related 
parties 
£ million

Purchase 
of goods 
£ million

–

8.4

–

52 weeks ended 27 March 2010

Amounts 
owed by 
related 
parties 
£ million

Amounts 
owed to
related 
parties 
£ million

Purchase 
of goods 
£ million

–

1.7

–

Sales of 
goods 
£ million

14.3

Sales of 
goods 
£ million

1.3

The amounts outstanding are unsecured and will be settled in cash. No guarantees have been given or received. No provisions have been 
made for doubtful debts in respect of the amounts owed by related parties.

Other transactions
During the year, the group sold a freehold property on an arm’s length basis to the Mothercare defined benefit pension scheme for cash  
of £3.0 million. There were no amounts outstanding in relation to this transaction at the period end.

80 |

Mothercare plc Annual report and accounts 2011

Remuneration of key management personnel
The remuneration of the operating board (including directors), who are the key management personnel of the group, is set out below  
in aggregate for each of the categories specified in IAS 24 ‘Related Party Disclosures’. Further information about the remuneration of 
individual directors is provided in the audited part of the remuneration report on pages 36 to 41.

Short-term employee benefits
Post-employment benefits
Share-based payments

Other transactions with key management personnel
There were no other transactions with key management personnel.

30. Events after the balance sheet date
There were no events after the balance sheet date.

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010 
£ million

3.7
0.4
1.8

5.9

3.0
0.4
11.1

14.5

Mothercare plc Annual report and accounts 2011 | 81

Appendix to the remuneration report

APPENDIx A
Table 1A
Directors’ emoluments
Total emoluments (including pension contributions) in the 52 weeks ended 26 March 2011 were £7,815,000 (2010: £8,983,000).

Salary/ fees 
£000

Performance 
bonus 
£000

Benefits 
£000

Incentive 
scheme vesting
£000

Total 
remuneration 
(excl. pensions )
£000

Pension 
contributions 
£000

2011

2010

2011

2010

2011

2010

2011

2010

2011

2010

2011

2010

600
265

180
20
60
8
50
55

600
265

145
45
50
–
45
45

0
0

–
–
–

–
–

224
72

–
–
–

–
–

13
11

–
–
–

–
–

13
11

4,586
1,794

5,631
1,654

5,199
2,070

6,468
2,002

–
–
–

–
–

–
–
–

–
–

–
–
–

–
–

180
20
60
8
50
55

145
45
50
–
45
45

32
32

–
–
–

–
–

37
37

–
–
–

–
–

Executive directors
Ben Gordon
Neil Harrington
Non-executive directors
Ian Peacock
Karren Brady
Bernard Cragg
Amanda Mackenzie
Richard Rivers
David Williams

Note: 
Benefits typically include a company car, medical insurance and other similar benefits.
(i)   In addition to the pension contributions set out above a sum of £82,170 is paid to Ben Gordon, for the 52 weeks ended 26 March 2011 and 52 weeks ended 27 March 2010, 

as a salary supplement referred to on page 40 following the discontinuance of the FURBS scheme. 

(ii)   In addition to the pension contributions for Neil Harrington set out above, a sum of £26,923 is paid, for the 52 weeks ended 26 March 2011 and 52 weeks ended  

27 March 2010, as an employer contribution directly to a SIPP following the discontinuance of the FURBS scheme.

Table 1B
The details required by paragraph 1 of Schedule 5 part 1 of the Companies Act 2006 are as follows:
Aggregate directors’ remuneration
The total amounts for directors’ remuneration were as follows:

Emoluments
Gains on exercise of share options
Amounts receivable under long-term incentive schemes
Money purchase pension contributions

Total

2011 
£000

1,262
–
6,380
173

7,815

2010 
£000

1,515
1,369
5,916
183

8,983

Table 1C
The following table sets out the number of individuals within the salary bands for the management level directly below the board.

Salary band

250,001 – 300,000
200,001 – 250,000
150,001 – 200,000
100,001 – 150,000
  75,001 – 100,000
  50,001 –   75,000

82 |

Mothercare plc Annual report and accounts 2011

2011

2010

1
–
5
1
1
–

–
1
5
1
–
1

Table 2 
Pensions 
The disclosure of the directors’ benefits accrued in the Mothercare executive pension scheme and money purchase benefits under the 
appropriate funded unapproved retirement benefits scheme are set out below:

Accrued benefits in Mothercare Executive Pension Scheme

Transfer value*

At 27 March 
2010

Change 
during year

At 26 March 
2011

Change
during year
net of inflation

Transfer value
of change 
in year net 
of inflation

27 March 
2010

Change
during year

Director
contributions

26 March 
2011

Defined benefits for final salary scheme 
£000

Money 
purchase
£000

Group 
contributions

Ben Gordon
Neil Harrington

30
16

4
5

34
21

3
4

14
22

421
155

27
27

–
–

448
182

82
27

* Calculation is consistent with applicable professional actuarial guidelines of accrued benefit.

The transfer values represent a liability to the group and not a sum paid or due to be paid to the individual. The amounts shown as director 
contributions were made under salary sacrifice arrangements and are shown for reasons of transparency.

Directors’ share options

Director

Ben Gordon
Neil Harrington

27 March 
2010

(Exercised) 

during year

3,3801
3,3801

(3,380)
(3,380)

Exercise 
price 
(pence)

First exercise 
date

Last exercise 
date

Exercise 
date

284
284

1 March 2011 31 August 2011
1 March 2011 31 August 2011

1 March 2011
9 March 2011

Gains on 
exercise 
2011 
£

6,625
6,625

26 March 
2011

–
–

Notes:
1 Options granted under the three-year SAYE option scheme.
The options set out above are granted without payment from a participant.
The market price on the date of exercise of the options was 480p on both 1 March 2011 and 9 March 2011.

No variations have been made to the terms and conditions of existing options in the current or previous years.

Performance Share Plan
Conditional awards held by executive directors under the PSP are as follows:

Director

Ben Gordon

Total

Neil Harrington

Total

27 March 
2010
(number)

125,000
240,802
–

Granted/

(lapsed) 
during year 
(number)

(8,000)
–
115,384

365,802

107,384

42,525
79,886
–

122,411

(2,722)
–
38,278

35,556

Grant date

25 June 2007
16 June 2008
25 May 2010

Vesting/

(lapse) 
date

Vested 
during year

25 June 2010
16 June 2011
25 May 2013

(117,000)
–
–

Gains on
exercise 
2011 
£

678,600
–
–

26 March 
2011
(number)

–
240,802
115,384

(117,000)

678,600

356,186

25 June 2007
16 June 2008
25 May 2010

25 June 2010
16 June 2011
25 May 2013

(39,803)
–
–

230,857
–
–

–
79,886
38,278

(39,803)

230,857

118,164

The above awards were granted as nil-cost options. 
The share price on 25 June 2010 was 580p.

Mothercare plc Annual report and accounts 2011 | 83

Appendix to the remuneration report
continued

Executive Incentive Plan
Conditional award percentages of surplus value made to executive directors are as follows:

EIP TABLE 1

Surplus value

£0m to £50m
£50m to £75m
Over £75m

1 Percentage applies only on up to £25m of surplus value created above £50 million.
2 Percentage applies only on surplus value created in excess of £75 million.

EIP TABLE 2

Surplus value

Total surplus value

Applies only to 2007 awards in limited circumstances – see remuneration report page 39.

EIP cash and share determinations made under the EIP during the year
2007 cycle: total surplus value created £390.7 million.

Name

Ben Gordon
Neil Harrington

% of surplus value to which participant entitled

Ben Gordon

Neil Harrington

1.0%
1.5%1
2.0%2

0.4%
0.6%1
0.8%2

% of surplus value to which participant entitled

Ben Gordon

Neil Harrington

2.0%

0.8%

Vesting date

Cash amount
 paid £

Deferred into 
shares 
(number)

Reference 
share price
(pence)

19 July 2010
19 July 2010

3,907,000
1,562,800

745,610
298,244

524
524

The deferred shares will vest on 19 July 2011 and the value of the deferred shares to which the directors will be entitled will not be known 
until that date.

84 |

Mothercare plc Annual report and accounts 2011

Company financial statements

Contents
86 
87 
88 

Independent auditor’s report on the Company financial statements
Company balance sheet
Notes to the Company financial statements

Mothercare plc Annual report and accounts 2011 | 85

Independent auditor’s report on the Company financial statements

We have audited the parent company financial statements of 
Mothercare plc for the 52 weeks ended 26 March 2011 which 
comprise the parent company balance sheet and the related notes 
1 to 8. The financial reporting framework that has been applied in 
their preparation is applicable law and United Kingdom Accounting 
Standards (United Kingdom Generally Accepted Accounting Practice).

Opinion on other matters prescribed by the Companies Act 2006
In our opinion:

•  the part of the directors’ remuneration report to be audited has 
been properly prepared in accordance with the Companies Act 
2006; and

•  the information given in the directors’ report for the financial year 
for which the financial statements are prepared is consistent with 
the parent company financial statements.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters  
where the Companies Act 2006 requires us to report to you if,  
in our opinion:

•  adequate accounting records have not been kept by the parent 

company, or returns adequate for our audit have not been 
received from branches not visited by us; or

•  the parent company financial statements and the part of  
the directors’ remuneration report to be audited are not  
in agreement with the accounting records and returns; or

•  certain disclosures of directors’ remuneration specified by law  

are not made; or

•  we have not received all the information and explanations we 

require for our audit.

Other matter
We have reported separately on the group financial statements  
of Mothercare plc for the 52 weeks ended 26 March 2011.

Nicola Mitchell, FCA 
(Senior statutory auditor)
for and on behalf of Deloitte LLP
Chartered Accountants and Statutory Auditor
London
17 May 2011

This report is made solely to the Company’s members, as a body,  
in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 
Our audit work has been undertaken so that we might state to the 
Company’s members those matters we are required to state to 
them in an auditor’s report and for no other purpose. To the fullest 
extent permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s members  
as a body, for our audit work, for this report, or for the opinions  
we have formed.

Respective responsibilities of directors and auditor
As explained more fully in the directors’ responsibilities statement, 
the directors are responsible for the preparation of the parent 
company financial statements and for being satisfied that they  
give a true and fair view. Our responsibility is to audit and express 
an opinion on the parent company financial statements in 
accordance with applicable law and International Standards on 
Auditing (UK and Ireland). Those standards require us to comply  
with the Auditing Practices Board’s Ethical Standards for Auditors.

Scope of the audit of the financial statements
An audit involves obtaining evidence about the amounts and 
disclosures in the financial statements sufficient to give reasonable 
assurance that the financial statements are free from material 
misstatement, whether caused by fraud or error. This includes an 
assessment of: whether the accounting policies are appropriate to 
the parent company’s circumstances and have been consistently 
applied and adequately disclosed; the reasonableness of 
significant accounting estimates made by the directors; and the 
overall presentation of the financial statements. In addition, we read 
all the financial and non-financial information in the annual report  
to identify material inconsistencies with the audited financial 
statements. If we become aware of any apparent misstatements  
or inconsistencies we consider the implications for our report.

Opinion on financial statements
In our opinion the parent company financial statements:

•  give a true and fair view of the state of the Company’s affairs  

as at 26 March 2011;

•  have been properly prepared in accordance with United 
Kingdom Generally Accepted Accounting Practice; and

•  have been prepared in accordance with the requirements  

of the Companies Act 2006.

86 |

Mothercare plc Annual report and accounts 2011

Company balance sheet
As at 26 March 2011

Fixed assets
Investments in subsidiary undertakings

Current assets
Debtors
Cash at bank and in hand and time deposits

Creditors – amounts falling due within one year

Net current liabilities

Total assets less current liabilities

Net assets

Capital and reserves attributable to equity interests
Called up share capital
Share premium
Other reserve
Own shares
Profit and loss account

Equity shareholders’ funds

26 March 
2011 
£ million

27 March 
2010 
£ million

Note

3

4

5

6

7

7

7

7

8

214.4

214.4

2.5
(38.1)

(35.6)
(53.7)

(89.3)

125.1

125.1

44.3
5.9
50.8
(9.0)
33.1

211.8

211.8

5.0
(20.2)

(15.2)
(73.2)

(88.4)

123.4

123.4

44.1
4.9
50.8
(8.9)
32.5

125.1

123.4

The notes to the Company financial statements on pages 88 to 90 and the accounting policies described therein form an integral part  
of this balance sheet.

Approved by the board on 17 May 2011 and signed on its behalf by:

Ben Gordon 
Chief Executive 

Neil Harrington 
Finance Director

Company Registration Number: 1950509

Mothercare plc Annual report and accounts 2011 | 87

 
Notes to the Company financial statements

1. Significant accounting policies
Basis of presentation
The Company’s accounting period covers the 52 weeks ended 26 March 2011. The comparative period covered the 52 weeks ended  
27 March 2010.

Basis of accounting
The separate financial statements of the Company are presented as required by the Companies Act 2006. They have been prepared 
under the historical cost convention and on the going concern basis as described in the going concern statement in the corporate 
governance report and in accordance with applicable United Kingdom law and United Kingdom generally accepted accounting 
standards. The principal accounting policies are presented below and have been applied consistently throughout the 52 weeks ended  
26 March 2011 and the preceding 52 weeks ended 27 March 2010. 

Investments
Fixed asset investments are shown at cost less provision for impairment.

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the tax rates 
and laws that have been enacted or substantively enacted by the balance sheet date.

Cash flow statement
The Company is exempt from the requirement of FRS 1 (revised) to include a cash flow statement as part of its Company financial 
statements because it prepares a consolidated cash flow statement which is shown on page 47.

Related parties
The Company has taken advantage of paragraph 3 (c) of Financial Reporting Standard 8 ‘Related Party Disclosures’ not to disclose 
transactions with group entities or interests of the group qualifying as related parties.

2. Profit and loss account
As permitted by Section 408 of the Companies Act 2006, no separate profit and loss account is presented for the Company. The Company’s 
profit for the 52 weeks ended 26 March 2011 was £14.8 million (2010: £31.6 million). The auditor’s remuneration for audit and other services  
is disclosed in note 7 to the consolidated financial statements.

88 |

Mothercare plc Annual report and accounts 2011

3. Investments in subsidiary undertakings
Investments in the Company’s balance sheet consist of its investments in subsidiary undertakings.

The Company’s significant subsidiaries, all of which are wholly owned, are as follows:

Mothercare UK Limited
Early Learning Centre Limited

The Company’s investment in its subsidiary undertakings is as follows:

Principal activity

Country of incorporation

Retailing company
Retailing company

United Kingdom
United Kingdom

Cost of investments (less amounts written off £153.0 million (2010: £153.0 million))
Loans to subsidiary undertakings

Cost
At 28 March 2010
Share-based payments to employees of subsidiaries

At 26 March 2011

Provisions for impairment
At 28 March 2010 and 26 March 2011

Net book value

4. Debtors

Amounts due from subsidiary undertakings
Other debtors

5. Creditors – amounts falling due within one year

Amounts due to subsidiary undertakings
Accruals and other creditors

26 March 
2011 
£ million

27 March 
2010 
£ million

148.9
65.5

214.4

146.3
65.5

211.8

£ million

211.8
2.6

214.4

–

214.4

26 March 
2011 
£ million

27 March 
2010 
£ million

2.3
0.2

2.5

5.0
–

5.0

26 March 
2011 
£ million

27 March 
2010 
£ million

53.0
0.7

53.7

72.8
0.4

73.2

Mothercare plc Annual report and accounts 2011 | 89

Notes to the Company financial statements
continued

6. Called up share capital

Allotted, called up and fully paid
Ordinary shares of 50p each:
Balance at 28 March 2010
Issued under the Mothercare 2000 Executive Share Option Plan
Issued under the Mothercare Sharesave Scheme

Balance at 26 March 2011

Number of shares

£ million

88,116,381
71,394
352,444

88,540,219

44.1
–
0.2

44.3

Further details of employee and executive share schemes are provided in note 27 to the consolidated financial statements.

The own shares reserve of £9.0 million (2010: £8.9 million) represents the cost of shares in Mothercare plc purchased in the market  
and held by the Mothercare Employee Trusts to satisfy options under the group’s share option schemes (see note 27 to the consolidated 
financial statements). The total shareholding is 2,461,230 (2010: 2,712,604) with a market value at 25 March 2011 of £11.7 million  
(2010: £16.3 million).

Share 
premium 
£ million

Other 
reserve 
£ million

Own 
shares 
£ million

Profit and 
loss account 
£ million

4.9
1.0
–
–
–
–
–

5.9

50.8
–
–
–
–
–
–

50.8

(8.9)
–
–
(1.4)
1.3
–
–

(9.0)

32.5
–
2.6
–
(1.3)
(15.5)
14.8

33.1

52 weeks 
ended 
26 March 
2011 
£ million

52 weeks 
ended 
27 March 
2010 
£ million

123.4
(15.5)
1.2
2.6
(1.4)
14.8

125.1

97.2
(13.2)
0.9
6.9
–
31.6

123.4

7. Reserves

Balance at 28 March 2010
Net premium on shares issued
Fair value of share-based payments
Purchase of own shares
Shares transferred to employees on vesting
Dividends
Profit for the financial year

Balance at 26 March 2011

8. Reconciliation of equity shareholders’ funds

Equity shareholders’ funds brought forward 
Dividends
Shares issued
Fair value of share-based payments
Purchase of own shares
Retained profit for the year

Equity shareholders’ funds carried forward

90 |

Mothercare plc Annual report and accounts 2011

Five year record
(unaudited)

Summary of consolidated income statements
Revenue

Underlying1 profit from operations before interest 
Non-underlying2 items
Interest (net)

Profit before taxation
Taxation

Profit for the financial year

Basic earnings per share
Basic underlying earnings per share

Summary of consolidated balance sheets
Deferred tax asset/(liability)
Other non-current assets
Net current assets
Retirement benefit obligations
Other non-current liabilities

Total net assets

Other key statistics
Share price at year end

Net cash/equity

Capital expenditure

Depreciation and amortisation

Rents

Number of UK stores

Number of International stores3

UK selling space (000s sq ft)

International selling space (000s sq ft)3

Average number of employees

Average number of full-time equivalents

2011 

2010 

£ million

£ million

2009 
restated4 
£ million

2008

restated4 
£ million

2007 

£ million

793.6

766.4

723.6

28.9
(19.5)
(0.6)

8.8
(2.3)

6.5

7.6p
24.7p

6.9
208.6
54.4
(37.6)
(39.5)

192.8

37.6
(4.4)
(0.7)

32.5
(8.9)

23.6

28.0p
31.5p

7.9
200.5
70.6
(55.1)
(35.5)

188.4

37.0
6.1
(1.1)

42.0
(11.8)

30.2

36.2p
32.0p

0.8
197.6
57.9
(25.4)
(33.4)

197.5

676.8

38.5
(34.1)
0.1

4.5
(4.4)

0.1

0.1p
34.5p

(4.4)
200.8
26.3
2.0
(27.7)

197.0

498.5

21.0
(3.7)
1.6

18.9
(4.4)

14.5

20.9p
24.2p

0.2
90.6
73.5
2.0
(15.3)

151.0

474.00p

601.00p

386.50p

400.00p

407.00p

7.9%

21.8

23.0

68.2

373

894

2,017

1,845

7,440

4,650

20.4%

12.5%

11.5%

26.5%

24.2

20.5

69.1

387

728

2,008

1,538

7,452

4,486

22.8

22.0

71.0

405

609

2,007

1,294

7,715

4,653

20.4

19.7

71.2

425

494

2,070

1,040

7,626

4,244

18.5

13.9

51.6

225

328

1,791

n/a

5,363

3,149

1 Before items described in note 2 below.
2  Includes exceptional items (profit/loss on disposal/termination of property interests, restructuring and integration costs), amortisation of intangible assets  

(excluding software) and the impact of non-cash foreign currency adjustments under IAS 39 and IAS 21 as set out in note 6 to the consolidated financial statements.

3  International stores are owned by franchise partners, joint ventures and associates.
4 Restated for Amendments to IAS 38.

Mothercare plc Annual report and accounts 2011 | 91

Shareholder information

Shareholder analysis
A summary of holdings as at 26 March 2011 is as follows:

Financial calendar

Banks, insurance companies  
and pension funds
Nominee companies
Other corporate holders
Individuals

Mothercare ordinary shares

Number of
shares million

Number of
shareholders

Annual General Meeting
Announcement of interim results

0.1
74.0
10.0
4.4

88.5

8
846
122
23,640

24,616

Payment of interim dividend
Preliminary announcement of results for the  
52 weeks ending 24 March 2012
Issue of report and accounts
Annual General Meeting
Payment of final dividend

2011

14 July
16 November

2012

February

end May
mid June
mid July
mid August

As can be seen from the above analysis, many shares are registered 
in the name of a nominee company as the legal owner. The 
underlying holder of shares through a nominee account is the 
beneficial owner of these shares, being entitled to the capital value 
and the income arising from them. An analysis of these nominee 
holdings shows that the largest underlying holders are pension 
funds, with unit trusts and insurance companies the other major types 
of shareholder.

Registered office and head office
Cherry Tree Road, Watford, Hertfordshire WD24 6SH
Telephone 01923 241000
www.mothercareplc.com
Registered number 1950509

Group general counsel and company secretary
Tim Ashby

Individual shareholders owning 500 or more Mothercare shares are 
entitled to a 10 per cent discount in defined denominations on up  
to £500 of merchandise in Mothercare and Early Learning Centre 
stores in the UK. If an individual shareholding of 500 or more shares  
is not on the share register but is held through a nominee or trustee, 
the book of vouchers can nevertheless be obtained. Eligible 
shareholders can request a voucher booklet by sending their  
name, address and shareholder account number by e-mail to 
investorrelations@mothercare.com or by writing to the  
registered office.

Registrars
Administrative enquiries concerning shareholders in Mothercare plc 
for such matters as the loss of a share certificate, dividend payments 
or a change of address should be directed, in the first instance,  
to the registrars:

Equiniti Limited
Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA
Telephone 0871 384 2013 
www.equiniti.com

Share price data

Share price at 25 March 2011  
(26 March 2010)
Market capitalisation
Share price movement during the year:
High
Low

2011

2010

474.00p
£419.7m

601.00p
£529.6m

Calls to Equiniti 0871 numbers are charged at 8p per minute from  
a BT landline. Other telephony providers’ costs may vary.

Postal share dealing service
A postal share dealing service is available through the Company’s 
registrars for the purchase and sale of Mothercare plc shares. 
Further details can be obtained from Equiniti on 0871 384 2248.

627.50p
466.50p

690.00p
372.25p

Stockbrokers
The Company’s stockbrokers are:

All share prices are quoted at the mid-market closing price.  
For capital gains tax purposes:

•  the market value on 31 March 1982 of one ordinary share in  
British Home Stores PLC is 155p and of one ordinary share in 
Habitat Mothercare PLC is 133p; and

•  the market value of each Mothercare plc 50p ordinary share 

immediately following the reduction of capital and consolidation 
for the purpose of allocating base cost between such shares  
and the shares disposed of as a result of the reduction is 135p.

Registrars and transfer office
Equiniti Limited, Aspect House,  
Spencer Road, Lancing,  
West Sussex BN99 6DA

92 |

Mothercare plc Annual report and accounts 2011

J.P. Morgan Cazenove & Co Limited, 20 Moorgate, London EC2R 6DA 
Telephone 020 7155 5155

Numis Securities Ltd, The London Stock Exchange Building
10 Paternoster Square, London EC4M 7LT 
Telephone 020 7260 1000

ShareGift
Shareholders with a small number of shares, the value of which 
makes it uneconomic to sell them, may wish to consider donating 
them to charity through ShareGift, a registered charity administered 
by The Orr Mackintosh Foundation. The share transfer form needed 
to make a donation may be obtained from the Mothercare plc 
registrars, Equiniti Limited.

Further information about ShareGift is available from  
www.sharegift.org or by telephone on 020 7337 0501.

Our business

Our mission is to meet  
the needs and aspirations  
of parents for their  
children, worldwide.

Group performance highlights
£1.2bn

+3.6%

Group sales up 3.6% to  
£793.6m (2010: £766.4m)

Worldwide network  
sales £1.2bn up 7.1%

+9.9%

Total direct sales 
£129.0m

 1,267

Total stores worldwide

£28.5m

Underlying profit from  
operations -23.4% (2010: £37.2m)

£15.3m

Year end cash balance  
£15.3m (2010: £38.5m)

18.3p

Total dividend 18.3p  
(2010: 16.8p)

24.7p

Underlying basic earnings  
per share 24.7p (2010: 31.5p)

100% of the inks used are vegetable oil based, 95%  
of press chemicals are recycled for further use and  
on average 99% of any waste associated with this  
production will be recycled. This document is printed  
on Amadeus 50% recycled silk, a paper containing  
50% virgin fibre and 50% recycled fibre. The pulp  
used in this product is bleached using an Elemental  
Chlorine Free (ECF) process and contains fibre from  
well managed, sustainable, FSC certified forests.

Designed and produced by   
C O N R A N   D E S I G N   G R O U P

Did you know that 
Mothercare opened 
its first store in 
Kingston in 1961?

Contents

Overview
1  Our brands
1  Operational highlights
2  Our group
4  Chairman’s statement

Business review
6  Our business
15  Financial review
20  Corporate responsibility

Governance
26  Board of directors
27  Directors’ report
30  Corporate governance
36  Remuneration report

Financial statements
42  Directors’ responsibilities statement
43   Independent auditor’s report on the 

consolidated group financial statements

44  Consolidated income statement
44   Consolidated statement of comprehensive 

income

45  Consolidated balance sheet
46  Consolidated statement of changes in equity
47  Consolidated cash flow statement
48  Notes to the consolidated financial statements
82  Appendix to the remuneration report
85  Company financial statements
86  Independent auditor’s report on the  
  Company financial statements
87  Company balance sheet
88  Notes to the Company financial statements
91  Five year record
92  Shareholder information

Front cover photos:
Early Learning Centre, Kingston store, UK 
Mothercare, Othaim Mall, Saudi Arabia

Back cover photo:  
An early Mothercare store, Letchworth, UK

Mothercare plc
Annual report and accounts 2011

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Mothercare plc
Cherry Tree Road
Watford
Hertfordshire
WD24 6SH

T 01923 241000
F 01923 240944
www.mothercareplc.com

Registered in England number 1950509