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Mothercare plc

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FY2024 Annual Report · Mothercare plc
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ANNUAL REPORT & ACCOUNTS 2024
we know 
parenting

Overview
2 
About us
4 
At a glance
7 
Financial highlights
Strategic report
8 
Chairman’s statement 
14 
Business model
17 
 Operational review
32 
KPIs
34 
 Principal risks and uncertainties
37 
Section 172 statement
38 
Financial review
48 
 Environmental, Social and Governance (ESG)
Governance
50 
Board of directors
52 
Operating board
54 
 Corporate governance report
58 
 Directors’ remuneration report
62 
Directors’ report 
 Financial statements
64  
 Directors' responsibility statement
65  
 Independent auditor's report
71  
 Consolidated income statement
72  
 Consolidated statement  
of comprehensive income
73  
 Consolidated balance sheet
74  
 Consolidated statement  
of changes in equity
75  
 Consolidated cash  
flow statement
76  
 Notes to the consolidated  
financial statements
Company financial statements
118  
 Company balance sheet
119  
 Company statement of changes in equity
120 
 Notes to company financial statements
124 
 Shareholder information
Contents
mothercare plc | Annual Report & Accounts 2024
our brand
the original and most trusted 
home for baby and child 
products in the world
our purpose
to provide an offer of 
products and advice that 
help parents feel happy  
and confident
our principles
• expertise
• playful
• evolving
1
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

why consumers 
choose us 
1
 
 we are baby experts
2  
 we offer expertly designed, 
curated collections for 0-10’s  
to wear or use in and out of 
the home
3  
 our collections are made  
for fun, for comfort, for ease 
and for longevity so they 
match with the expectations 
of modern parents and  
their children
4  
 the convenience of shopping 
for multiple children, combined 
with our friendly service and 
expert advice, on and offline, 
reassures parents and builds 
their confidence
OUR OFFER
clothing footwear and accessories
• we aim to be the brand every mum-to-be chooses for 
her first purchases because she trusts our reputation 
for quality, style, safety, and comfort
• for parents of under 3's looking to build on this trust, 
we provide considered, stylish, easy outfitting choices 
designed with comfort and longevity in mind. From 
sleepsuits to everyday play, swimwear to parties, we 
aim to be their first choice for all the moments in their 
child’s life
• and for those with 3-10's, our broad choice of designs, 
fabrics and silhouettes mean we retain them as their 
family grows
home and travel
• our curated offer prioritises the needs of new parents 
in the nursery, bedding, bathing, feeding, and travel 
categories, primarily for children under 3
• soft goods for bed and bath follow the same design, 
quality and value for money principles as our apparel 
and offer a coordinated aesthetic to nursery ranges
• mothercare branded travel, feeding and nursery 
products are comparable alternatives to category 
specialist brands at more accessible price points
About us
2
mothercare plc | Annual Report & Accounts 2024
3
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

At a glance
OUR PRODUCTS
Worldwide Retail Sales 
£32m
Our largest categories:
•	 bedding
•	 pushchairs
•	 bathtime, and
•	 toys
Clothing
Worldwide Retail Sales 
£249m
Our largest categories:
•	 newborn
•	 baby essentials
•	 nightwear
Home, travel and toys
our 
global 
footprint
Manufacturing locations
Franchise partner store locations
5
4
10
21
19
8
18
3
16
13
29
31
20
27
14
6
23
12
22
15
2 24
17
26
28
25
7
11
30
1
9
We manufacture primarily in 
India, Bangladesh and China 
with audited factories which 
are environmentally, ethically 
and socially compliant.
1.	
Azerbaijan
2.	 Bahrain
3.	 Belarus
4.	 Boots – 
Republic of Ireland
5.	 Boots – UK
6.	 Brunei
7.	 Cyprus
8.	 Estonia
9.	 Georgia
10.	 Gibraltar
11.	 Greece
12.	 Hong Kong
13.	 India
14.	 Indonesia
15.	 Jordan
16.	 Kazakhstan
17.	 Kuwait
18.	 Latvia
19.	 Lithuania
20.	 Malaysia
21.	 Malta
22.	 Oman
23.	 Philippines
24.	 Qatar
25.	 Romania
26.	 Saudi Arabia
27.	 Singapore
28.	 Sri Lanka
29.	 Thailand
30.	 United Arab Emirates
31.	 Vietnam
Stores
5
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FINANCIALS
4
mothercare plc | Annual Report & Accounts 2024

Our history
1961
Founded by Selim Zilka and 
Sir James Goldsmith, opening 
the first store in Kingston
2022
Termination of  
our Russian market
1968
Begins selling children’s 
clothes up to the age of 5
2023
Alshaya celebrate 40 years
1972
mothercare becomes  
a public company
enduring  
brand equity
2024
Seeking opportunities 
to exploit the 
mothercare brand
6
mothercare plc | Annual Report & Accounts 2024
Financial  
highlights
• worldwide retail sales by franchise partners  
of £281 million (2023: £323 million)
• adjusted EBITDA of £6.9 million (2023: £6.7 million)
• net borrowings of £14.7 million (2023: £12.4 million)  
at the year end
2019
mothercare UK retail business 
placed in administration and 
mothercare Global Brand is formed
2021
mothercare celebrates  
its 60th anniversary
2000
mothercare plc is formed as 
a sole business after previous 
mergers with Habitat and BHS 
and mothercare.com is launched
1990s
Expands further globally into 
Russia and Europe
1983
The first international 
franchise store opens  
in Kuwait
1987
Stores open in Malaysia, 
Hong Kong and Singapore
7
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FINANCIALS

Chairman’s statement
We are now focused upon 
restoring critical mass 
alongside delivering our 
remaining core objectives. 
This is an exciting 
prospect for our partners, 
our colleagues and all our 
stakeholders alike as we 
finally leave behind the 
turmoil of recent years.
Clive Whiley 
Chairman
8
mothercare plc | Annual Report & Accounts 2024
Core Objectives
Our principal focus in recent years has been to 
protect the underlying mothercare brand intellectual 
property (“IP”), in a solvent business structure, for 
the benefit of all stakeholders, with minimum equity 
dilution.
Thereafter our primary future goals for the year 
under review and beyond were to: 
• reduce the combined business and pension 
schemes financing requirement, whilst putting in 
place adequate working capital facilities and 
eliminating the unsustainable cash financing 
charges
• sponsor growth in our franchise partners’ retail 
sales and store footprint
• explore new territories and additional routes to 
market, and
• establish a platform for step-change growth
These objectives were designed to rebalance 
the mothercare brand IP value in a way that also 
promotes growth in our royalty income: ultimately 
improving profitability and the covenant of the 
underlying business for actuarial pension and stock 
market rating purposes alike.
The Year under review
Worldwide retail sales by franchise partners for the 
53 week period to 30 March 2024 were £280.8 million, 
compared to £322.7 million for the previous financial 
year with an adjusted EBITDA of £6.9 million (2023: 
£6.7 million) showing a continuing year on year 
improvement in the underlying profitability of the 
business. 
The year-on-year decline in retail sales of 13% 
reduces to 9% at constant currency exchange rates. 
Our Middle East markets (41% of our total retail sales) 
continued to be the most challenging, particularly 
in the latter part of the financial year due to the 
geopolitical uncertainty in some of these markets. 
Other territories were more mixed with the UK and 
Indonesia amongst the markets that increased 
retail sales year-on-year, with Indonesia growing to 
become our second largest market by retail sales 
behind the Kingdom of Saudi Arabia. 
As previously reported, in addition to the global 
economic uncertainties which are impacting our 
retail sales, in many of our territories our partners still 
need to clear old inventory due to the suppressed 
demand during Covid-19. These factors, when 
combined with the anticipated further reduction in 
the store estate, will continue to impact the Group 
results for the near future, notwithstanding ongoing 
improvements in product and service.
Joint Venture and Refinancing
It is against this background that I am delighted to 
report that we have made significant progress in 
achieving a majority of our core objectives. 
 
On 17 October we announced a new c£30 million 
joint venture for the South Asian region with Reliance 
Brands Ltd (“Reliance”) and a related refinancing 
with GB Europe Management Services Ltd (“Gordon 
Brothers”) of the Company’s existing debt facilities. 
The Board believes that these new arrangements, 
pursuant to which the Company received gross 
consideration of £16 million from Reliance for its 
participation in the joint venture and secured new 
reduced debt facilities of £8 million:
• underlines the inherent value of the mothercare 
brand, 
• creates a new and invigorated partnership in 
the South Asian region with Reliance, one of the 
world’s largest, leading and respected business 
groups which will bring symbiotic and synergistic 
benefits; and 
• delivers a de-leveraged business that can 
once more move forward with confidence and 
invest appropriately in the Company’s future 
development. 
New South Asian Joint Venture 
Arrangements 
mothercare and Reliance created a new joint 
venture covering mothercare’s franchise operations 
in India, Nepal, Sri Lanka, Bhutan and Bangladesh. 
This joint venture arrangement replaced the previous 
franchise arrangement between mothercare and 
Reliance covering India alone, which was a 30 year 
agreement entered into six years ago. 
Reliance is a wholly owned subsidiary of Reliance 
Industries Ltd, a Fortune 500 company and the 
largest private sector corporation in India.
Under the terms of these arrangements, Reliance 
paid £16.0 million to acquire a 51% interest in a new 
joint venture company, JVCO 2024 Ltd (“JVCo”). We 
retain a residual 49% shareholding in JVCo and 
granted JVCo perpetual rights for the use of the 
mothercare brand and related intellectual property 
in India, Nepal, Sri Lanka, Bhutan and Bangladesh. 
For the financial year ended 30 March 2024, our 
retail sales in India under the previous franchise 
arrangements amounted to approximately £24 
million and contributed approximately £0.9 million 
to adjusted EBITDA. Under the new joint venture 
arrangement’s terms, we will receive revenues at 
lower rates than previously, however we expect the 
reinvigorated business to grow strongly and surpass 
previous revenue levels over the next few years. 
We also expect to benefit from both sourcing fees 
9
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STRATEGIC REPORT
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FINANCIALS

Chairman’s statement 
continued
(supplying the joint venture with product) together 
with the value creation accruing to our residual 49% 
equity stake in JVCo. 
New Financing Arrangements  
with Gordon Brothers
We applied part of the proceeds received from 
Reliance towards a refinancing of the Company’s 
existing debt facilities with Gordon Brothers. Under 
the terms of these new financing arrangements, the 
previous £19.5m term loan (which attracted interest 
at a rate of 13% per annum, plus SONIA, plus PIK 
interest of 1% per annum) was replaced with:
• an £8m 2 year term loan facility, attracting interest 
at a rate of 4.8% per annum, plus SONIA (with a 
floor of 5.2%), plus PIK interest of 1% per annum, 
rising to 2% per annum through the term of the 
loan; and 
• granted Gordon Brothers new warrants to 
subscribe up to 43.4m new ordinary shares of 
mothercare at a subscription price of 8.5p per 
share (the “Warrants”). These Warrants, which 
are exercisable for 5 years from the date of issue, 
contain certain anti-dilution rights which will 
operate so as to secure for Gordon Brothers the 
right to subscribe for an aggregate equity interest 
representing approximately 7% of the Company’s 
issued share capital (following exercise in full of 
the Warrants). 
Financial impact
As a result of this restructuring of our operations in 
South Asia and the associated sale of this 51% stake 
in JVCo, we received approximately £11.5 million 
of net cash proceeds after other pre-completion 
adjustments, refinancing expenses, transactional 
costs and associated additional pension deficit 
payments, which was applied to refinance the 
existing Gordon Brothers facilities as outlined above. 
We estimate that this will result in a taxable gain 
arising of approximately £29 million and – after the 
use of certain preexisting tax losses – a cash tax cost 
of approximately £3 million. 
Pension Schemes
We continue to operate in accordance with the 
revised recovery plan, agreed with the Trustees 
last year, which includes total contributions (Deficit 
Repair Contributions plus costs) in the financial years 
to March 2025 £2.0 million; March 2026 & 2027 £3.0 
million; March 2028 & 2029 £4.0 million; March 2030 
& 2031 £5.0 million and March 2032 £6.0 million and 
March 2033 £0.5 million aggregating to fully fund the 
deficit by March 2033.
mothercare plc | Annual Report & Accounts 2024
10
11
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FINANCIALS

Chairman’s statement 
continued
mothercare plc | Annual Report & Accounts 2024
12
Opportunities for growth
As we pursue our goal to be the world’s most trusted 
and desirable brand for parents of babies and 
young children, the facts surrounding our market 
remain compelling:
• mothercare remains a highly trusted British 
heritage brand, that connects with the parents 
of newborn babies and children across multiple 
product categories throughout their early life as 
parents;
• we estimate that there are some 30 million 
babies born every year in the world, into markets 
addressable by the mothercare brand, yet only 
700,000 in aggregate in the UK. mothercare is still 
not represented in eight of the top ten markets in 
the world, when ranked by wealth and birth rate; 
and 
• we have yet to capitalize on the multiple 
opportunities available to us in wholesale, 
licensing or online marketplaces to grow the 
global presence of the mothercare brand beyond 
our existing franchise network.
We intend to utilise the new India joint venture 
and refinancing as a catalyst to leverage the full 
bandwidth of this intrinsic value through connections 
with other businesses, the development of our 
branded product ranges and licensing beyond our 
historic boundaries.
Management & Board changes
We have a PLC Board that we believe is appropriate 
for a company of our size, nature and circumstances. 
Our Non-Executive Directors have relevant skills, 
continue to directly contribute to the ongoing 
change process, are regularly appraised and are 
encouraged to interface with the Operating Board.
Upon my appointment as Chairman, Mark 
Newton Jones agreed to return to the Board as 
a Non-Executive Director to lend his support to 
the Transformation Plan and subsequently the 
actions necessary to combat the impact of the 
pandemic and the Ukraine conflict on the business. 
Accordingly, following creation of the new India 
joint venture and coterminous refinancing, Mark has 
indicated his intention to stand down from the Board 
at the forthcoming AGM. I would like to thank Mark, 
on behalf of the Board for his efforts in this regard 
and we wish him well with his future endeavours. 
Finally, we are renewing our search for a new 
Chief Executive and, in the interim, the day-to-day 
management of the Group will continue to be run by 
the Chief Financial Officer and the Operating Board 
with oversight from me as Chairman.
Dividend Policy
The Company has not paid a dividend since 
February 2012. The Directors understand the 
importance of optimising value for shareholders 
and it is the Directors’ intention to return to paying a 
dividend when it is financially prudent for the Group 
to do so.
Summary and Outlook
On behalf of the Board, I would like to thank our 
colleagues across the business, alongside our 
pension trustees and all other stakeholders for their 
unswerving support throughout the challenges of the 
last six years. 
The new joint venture strengthens our operations 
in South Asia through an even closer working 
relationship with Reliance, our existing valued 
franchise partner, and underlines the intrinsic value 
of the mothercare brand strength, coterminously 
supporting a material reduction in our bank facilities 
and leverage. 
We have worked closely with Gordon Brothers 
for over five years now and value its ongoing 
support. The revised facility agreement and related 
arrangements reflect the strength of that ongoing 
relationship alongside recognising the accretive 
nature of the joint venture to our equity valuation. 
The reduction in the required facility size, funded by 
the formation of the joint venture, and the resulting 
significantly reduced cash interest cost, greatly 
improves our flexibility for FY25 and beyond.
As a result, having demonstrated the inherent 
strength of the business’s brand, we believe we can 
approach 2025 and beyond with a renewed and 
growing sense of confidence at the opportunities 
ahead, notwithstanding our ongoing cautious 
shorter-term outlook, given the continuing challenges 
facing our Middle East operations.
In short, we are now focused upon restoring 
critical mass alongside delivering our remaining 
core objectives. This is an exciting prospect for our 
partners, our colleagues and all our stakeholders 
alike as we finally leave behind the turmoil of recent 
years.
13
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

Business model
Mothercare Global Brand Limited (MGB) 
owns the mothercare brand. We design, 
source and distribute products to our 
franchise partners, of which there are  
18 partners across 31 countries.
Our key route to market is via our global franchise 
network of mothercare stores, with physical stores 
accounting for almost 90% of our annual global 
sales. We trade from 61 e-commerce sites and 450+ 
stores across 31 countries in many of the world's 
best shopping malls. Partnership arrangements 
include full multi-channel agreements for the brand's 
exclusive use in their markets.
Our product ranges are designed with the needs 
of global parents in mind, from which our partners 
select products for their consumers. We also develop 
country and seasonally bespoke products to answer 
cultural and market differences. Subject to MGB 
approval, our partners buy complementary specialist 
third-party branded products to offer consumers 
more choice.
Our financial model results in MGB only placing 
orders for products from its manufacturing partners 
that match the orders from the franchise partners. 
Under a three-way agreement, the franchise 
partners contract with the manufacturing partners to 
pay for products they order.
Consequently, MGB does not hold any stock not 
covered by a sales order. The product is generally 
shipped directly from the manufacturing partner to 
the franchisee, meaning there is little need for MGB 
to use warehouses. 
By value, most of the manufacturing partners' 
invoices for products are directly addressed to and 
paid by our franchise partners.
MGB earns most of its gross profit from the royalties 
charged as a percentage of its franchise partners' 
net retail sales.
Our long-standing manufacturing and franchise 
partners' businesses often started with the 
mothercare brand, and we, therefore, benefit from 
their deep understanding of the brand. Now four 
years into this model, we continue to improve 
season on season and are confident we can scale it 
for more partners and geographic territories.
mothercare plc | Annual Report & Accounts 2024
14
CUSTOMERS
We aim to be the most trusted provider of quality 
products and expertise to parents on their parenting 
journey.
BUSINESS PARTNERS
We aim to create value to all our partners, 
supporting their profitable growth.
COLLEAGUES
We aim to balance fair reward, development in the 
role and wellbeing for our colleagues by offering 
them the tools needed to take responsibility for their 
future while supporting them through each stage of 
their career with us.
SHAREHOLDERS
We aim to deliver sustainable profit and growth.
Value we create
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Franchise Partners
Model
MGB
15
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

16
mothercare plc | Annual Report & Accounts 2024
our strategic goals
Operational review
continue the  
mgb journey
to deliver growth and progression through 
the potential of new systems, channels, 
territories and sub-brands
3. 
drive franchise  
partner profitability
to ensure a sustainable and  
investable business model
2. 
build an increasingly 
connected brand offer
defining who we are to enable a more 
engaging and relevant customer  
proposition
1. 
17
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

build an 
increasingly 
connected 
brand offer
1. 
Operational review 
continued
18
mothercare plc | Annual Report & Accounts 2024
PROGRESS IN FY24
• delivered a trend-led contemporary 
clothing injection for boys and girls, to 
test the design direction and get an early 
read on sales with positive results
• developed a shorter, closer to market, 
critical path enabling more trend-right 
designs and sell-through data to help 
partners buy confidently
• further asserted baby-expertise in 
clothing and launched a nursery 
furniture collection to drive incremental 
sales, supported by brand and product 
marketing campaigns 
LOOKING AHEAD TO FY25
• forthcoming product launches on the 
important categories of feeding, travel 
and bedding as we continue to prioritise 
the needs of new parents with own brand 
collections
• the revised critical path will deliver 
newness more frequently on a shorter 
development timeframe, to refresh stores 
and inspire people to shop 
• we are enhancing the customer 
experience to confidently deliver category 
expertise and elevate the brand image 
across stores and online
19
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STRATEGIC REPORT
GOVERNANCE
FINANCIALS

Operational review 
continued
PRODUCT PRIORITIES FY25
relevance
We continue to focus on Baby as the heart of our brand. 
We are evolving our product handwriting to ensure we 
delight our existing customers and attract new modern 
parents with a more contemporary aesthetic. Our classic 
and contemporary design mix is now established in 
all categories and will be seen more cohesively in the 
market from the AW24 season. 
We are applying consistent brand handwriting to bring 
synergy to all mothercare products across clothing and 
H&T. This will be seen and executed through our SS25 
baby clothing and bedding ranges. 
A significant redesign of our packaging will increase 
consistency across product types, enhance quality,  
make the mothercare brand stand out and elevate 
product perceptions.
value
Value for money is top of mind for our target consumers, 
and we continue to support growth at both the entry and 
exit price points. More choice and options in our entry-
priced products allow the more value-driven markets to 
bring newness and variety to their customers. 
We are also driving great value at our exit-priced 
product and will introduce a new occasion wear 
collection in SS25, aimed primarily at markets celebrating 
Ramadan and Eid.
20
mothercare plc | Annual Report & Accounts 2024
lulworth  
cot bed
•  multi-stage design
•  converts from cot to toddler bed 
•  solid wood
busy  
catching z’s...
our lulworth cot bed  
is so cosy, bedtime will  
be too good to resist
lulworth  
cot bed
•  multi-stage design
•  converts from cot to toddler bed 
•  solid wood
Our lulworth multi-stage cot bed is 
designed to grow with your child  
(no matter how fast)
when comfort 
really matters
BRAND MARKETING PRIORITIES FY25
We are building brand authority through the 
'we know parenting' proposition, which enables 
us to express our brand expertise, heritage and 
support new product launches. We are continually 
reinforcing 'we know sleep' as we strive to be at the 
top of consumers' minds for this occasion.
By focusing on parent and child bedtime rituals, 
we've expanded our storytelling to support the 
relaunch of nursery furniture, bathtime, nurturing, 
and nourishment, in addition to our clothing ranges 
in FY24. The SS25 bedding range will give us a 
new opportunity to continue the story as we build 
consistency and win consumer attention.
We continue to work with our partners to develop 
a storytelling approach to marketing, repeating 
core themes through our ‘we know’ proposition. An 
important part of this is bringing campaigns and 
product marketing to life cohesively across stores, 
online and social channels to cut-through with target 
customers. We are working with them to bring our 
expertise, personality and distinct design style into 
the shopping experience in a more cohesive way.
expertise
The sleep category is our expertise priority and the driver 
behind updating the nursery and bedding ranges. In 
FY25, we are planning more products in this area and 
will expand our sleepsuits and nightwear ranges in to 
different fabric types.
A comprehensive new feeding range will launch in 
FY25, supporting the needs of parents from breast to 
bottle and beyond. With a comprehensive marketing 
campaign and advice guides, it's an important category 
for us to offer own-brand products. The first collection 
launching in our new packaging calls out features and 
benefits to showcase our expertise and add value to 
customers.
Our global partners have year-round opportunities for 
swimwear and our established, technical UPF fabric 
swimwear collections continue to gain momentum. From 
SS25, we will expand into our newborn and baby range 
with a more relevant colour palette and handwriting. In 
each phase, we'll deliver more newness to drive growth 
and introduce a destination Beach Shop in FY26.
21
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STRATEGIC REPORT
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FINANCIALS

drive franchise 
partner 
profitability
2. 
Operational review 
continued
22
mothercare plc | Annual Report & Accounts 2024
PROGRESS IN FY24
• grown our own brand ranges on travel, 
sleep and feeding, offering higher margin 
options for partners to buy for FY25
• developed customer-led category growth 
plans to increase sales and margin 
through data analysis with more partners
• launch of ERP will further enhance our 
data and reporting management
LOOKING AHEAD TO FY25
• supporting partner buys with more data 
analysis on sell-through to help them right 
size their buys
• aggressive clearance of residual stock 
to help release budget for new season 
collections which have a higher rate of sale
• embarking on a lower-investment 
space optimisation and store refresh 
programme to aid sales in existing stores
23
OVERVIEW
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GOVERNANCE
FINANCIALS
23

Overview 
Our key route to market is via our global franchise 
network of mothercare stores, with physical stores 
accounting for almost 90% of our annual global 
sales. We trade from 61 e-commerce sites and 450+ 
stores across 31 countries in many of the world's 
best shopping malls. We continue investing in our 
store, online presentation, and content, alongside 
developing alternative channels and markets.
Middle East 41% of annual global sales 
trading from 124 stores
The Middle East is mothercare's largest region, 
consisting of eight territories, including Jordan, 
Bahrain and Oman, alongside the key markets of 
Saudi Arabia, UAE, Kuwait and Qatar. This year, we 
saw the closure of Egypt as part of a wider market 
decision by our franchise partner.
Our partner Alshaya is a leading regional operator 
and opened the first mothercare store outside of the 
UK. Working in true partnership with Alshaya has 
allowed us to readdress an ever-changing region by 
starting to right-size the market footprint and product 
offering. There is a keen focus on clearing legacy 
stocks while at the same time seizing opportunities 
for growth within some key trading periods. These 
focuses, alongside a commercially driven operating 
team, will drive a profitable and sustainable future 
for the region.
Indonesia 10% of annual global sales 
trading from 58 stores
Indonesia is now our second-largest individual 
market in terms of sales turnover. They have 
risen to the safeguarding challenges, with 30% 
of mothercare stock now produced locally by 
MGB-approved factories. In the year ahead, we 
are looking to grow this further. The market has 
continued to grow with a further three new stores 
within this year and four store refurbishments, and 
sales were +8% on the previous year.
UK and Ireland 10% of annual global sales 
trading from 12 shop in shop stores
Our UK franchise partner, Boots, operates 12 
mothercare shop-in-shops and a further presence 
of over 400 locations across the UK and Ireland in 
varying store formats. mothercare is also present on 
their e-commerce site with sales participation of 19%, 
which is amongst the highest of our partners. The UK 
finished +1% on last year.
Malaysia, Singapore and Hong Kong  
13% of annual global sales trading from  
37 stores
Our three Far Eastern Markets, under the operation 
of our franchise partner Kim Hin International, have 
had a challenging year, with all three markets 
experiencing a downturn in trade and year-on-year 
sales growth. We are working closely with the 
partner to evaluate the markets and formulate a 
plan for the future.
Greece 7% of annual global sales trading 
from 23 stores 
Our partner completed a new company structure 
and investment this year. They're currently 
completing a relaunch of the local e-commerce 
site and a store investment program. The first 
store that has seen investment is proving to be 
a great success, with a sales increase of +20% 
post-refurbishment.
GEOGRAPHICAL FOOTPRINT
Operational review 
continued
mothercare plc | Annual Report & Accounts 2024
24
GLOBAL SALES BY TERRITORY
Egypt
Bahrain
Philippines
Cyprus
Hong Kong
Oman
Saudi Arabia
United Arab
Emirates
Kuwait
Qatar
UK & Ireland
India
Indonesia
Greece
Singapore
Malaysia
Jordan
ROW
25
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

PERFORMANCE
Stores 
We delivered five store refits across the year starting 
with Ha Dong in Vietnam, The Park Solo, Karawaci 
and Dutta Mall in Indonesia and a relocated store in 
Riyadh Park.
E-commerce 
Throughout the year partners focused on transitioning 
to the brand e-com guidelines with mostly cosmetic 
and user-experience updates, most notably in 
Indonesia. 
We supported the Middle East with an API update 
which launched in April 24. This has improved 
functionality, delivered new features and improved 
functionality, improved performance capability and 
security to their e-commerce sites and App. 
Behind the scenes we’ve migrated to the Adobe AEM 
platform to deliver enhanced asset management and 
flexibility for content delivery. An updated enriched 
product feed, delivering enhanced web attribute data 
to all partners launched in June 24 and will aid sales 
in FY25.
COMING IN FY25
Our Greek partner has recently invested in  
re-platforming their ecommerce site and refit the 
Nea Smyrni store you see featured in this document. 
The store of the future concept has been well received 
by franchise partners, and we are expecting to deliver 
our first stores in this concept before the end of FY25. 
In addition, a store evolution project is underway to 
improve the shopping experience without investing in 
a complete shop fit.
Operational review 
continued
mothercare plc | Annual Report & Accounts 2024
26
27
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STRATEGIC REPORT
GOVERNANCE
FINANCIALS

Operational review 
continued
continue the 
mgb journey
3. 
28
mothercare plc | Annual Report & Accounts 2024
Our strategy seeks 
to rejuvenate 
sustainable growth 
across the three  
key drivers
G R O W T H  D R I V E R S
entering new geographies  
and new channels
capturing new  
market opportunities
product and category 
extension into existing markets
organic 
growth
growth beyond  
existing territories
step change 
growth
29
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STRATEGIC REPORT
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Channels
Stores remain key for mothercare, with almost 90% 
of our sales revenue coming from the store estate. 
Customers still want to get close to the product and 
get the advice that only one-on-one service can 
deliver when making that special purchase for their 
baby. 
There is continued investment in the new store 
concept, alongside refreshes and resizing of stores 
to ensure that they reflect the current expectations of 
today's modern parent and offer the perfect curated 
range.
E-commerce represents 10% of our total retail sales 
and continues to offer our Franchise Partners the 
opportunity to grow their businesses with lower 
capital investment. Our continued investment in 
digital marketing content, user experience support, 
and social media focus will support their growth 
in D2C. In addition, marketplaces offer additional 
routes to consumers, and many of our partners are 
opening accounts to increase revenue streams and 
customer acquisition. 
Wholesale offers opportunities to sell where our 
consumers shop and can be an additional revenue 
and profit stream in existing markets, particularly 
where a partner doesn't take the complete brand 
offer or a low-risk route to new market entry. This 
currently accounts for only a very small element 
of total retail sales and is, therefore, a channel for 
growth opportunities.
Licensing is an area of growing interest as a 
channel, and some of our partners are exploring this 
yet-untapped growth channel within our product 
categories.
Operational review 
continued
mothercare plc | Annual Report & Accounts 2024
30
Territories
We have adapted our product ranges even further 
in the last 12 months to ensure they have relevant 
global consumer appeal, and we feel confident 
about opening new territories. 
After the year end we have entered into a new 
agreement with Smartmark Nigeria Ltd for the 
exclusive rights to sell mothercare products in 
Nigeria and Ghana. This agreement is for an initial 
period of five years with the possibility of extending 
for a further five years.
We are open to partnering with new franchise 
partners, distributors, wholesale customers, and D2C 
to push beyond our current geographical footprint. 
Following the agreement for Nigeria, which is in the 
top ten, mothercare is yet to be represented in seven 
of the top ten markets in the world when ranked by 
wealth and birth rate, and we retain the ability to 
enter new territories through a combination of new 
channels.
Brand
Our brand health* remains strong with high trust, 
consideration and purchase intent for the most 
important child development stages. We are seen 
as a true baby expert brand, retaining strong aided 
awareness and consideration so we know there’s 
growth potential in our existing markets.
Salience in buying situations in some markets could 
be higher so we are working with our franchise 
partners to transform the customer experience at 
retail to create brand momentum as stores are their 
main acquisition channel. 
In the UK, we feature in Savanta's Top 100 loved 
brands for the first time and YouGov's top 20 most 
popular fashion and clothing brands with women, 
rising to 9th position with millennials. Despite not 
having our own stores or e-commerce, this equity 
shows the significant opportunity for activating sales 
in the UK, and we are exploring new opportunities 
to deliver on consumers' desire for the brand. We 
strongly believe there’s high growth potential in the 
UK by expanding our brand availability.
31
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KPIs
2024
2023
2022
2021
2020
Worldwide Sales*
Total retail sales £m 
280.8
322.7
385.3
358.6
542.1
Online retail sales £m
28.5
29.3
40.9
44.4
31.3
Stores as a % of total sales
89.8%
90.9%
89.4%
87.6%
94.2%
Online as a % of total sales
10.2%
9.1%
10.6%
12.4%
5.8%
Worldwide Stores*
Number of stores
457
506
680
734
841
Space (k) sq. ft.
1,149
1,223
1,828
1,970
2,345
International Growth*
Year on year sales in constant currency
(8.7)%
(26.2)%
12.6%
(30.5)%
(10.5)%
Global Franchises
Countries with a mothercare presence
31
32
36
38
40
Product Mix*
Clothing & Footwear
88.5%
86.3%
88.4%
86.8%
78.2%
Home & Travel
9.8%
11.7%
10.1%
11.2%
19.8%
Toys
1.7%
2.0%
1.5%
2.0%
1.9%
*  Numbers presented relate to stores held by, and sales to end consumers by, the Group’s franchise partners with the 
exception of product mix which is based on MGB’s sales to franchise partners. See accounting policies for definitions. 
 FY22 to FY23 includes the impact of the loss of operations in Russia.
mothercare plc | Annual Report & Accounts 2024
32
Risk management in MGB
Overview and objectives
As a global franchisor, operating across 31 territories and 
engaging with manufacturers, supply chain sources and 
franchise partners, Mothercare Global Brand (MGB) is exposed 
to multiple risks across the markets within which it operates.  
With this in mind a risk management framework is in place 
which is appropriate to the size, complexity, and financial 
position of the business.
MGB maintains its risk management function in line with the 
Quoted Companies Alliance Corporate Governance Code 
(QCA Code) complying with AIM Rule 26.
• the Audit & Risk Committee provides oversight, as to the 
overall suitability and effectiveness of the risk management 
approach and is accountable and supported by the Board
• the Operating Board formally reviews, discusses and 
documents the Principal Risks to the business at least 
annually, supporting each business function with the right 
‘tone from the top’
• the Risk Committee, which is chaired by the CFO, sits 
quarterly to understand existing and developing issues. 
Consisting of representatives from each operational 
department, this provides a consistent approach to the 
support of a responsible and risk aware culture
• the Senior Management contribute to and update 
Operational Risk registers, as a minimum also quarterly.  
This provides regular monitoring and reporting of risks in 
order to identify suitable mitigation through controls, actions, 
or contingencies
All colleagues recognise their responsibility to proactively 
identify and manage risk and opportunity in their daily activities 
and planning.
Principles and process
The principles adopted by MGB allow for the nature of 
balancing the driving of growth, within a complex, challenging, 
and continually changing, global retail environment, while 
providing sound opportunity for investors. The risk management 
framework is adopted throughout MGB to protect and enhance 
business value with an approach that is impactful and resilient, 
the end result being considered and strategic decision-making. 
The primary principles are designed to promote the protection 
and improvement of working capital, and the design and 
supply of sustainable, safe, and desirable product for MGB 
franchise partners, they are:
• business decisions being made with risk in mind, with 
Principal Risks reviewed annually
• risk tolerance dictated by MGB strategy, with annual 
Operating Board review
• best practice adopted to ensure legal compliance, through 
company-wide policies and training
• risk aware culture is promoted, with quarterly departmental 
operational risk register reviews
Operational Risk Registers are maintained to inform the 
business of those areas having the biggest impact on the 
Principal Risks and the threat they pose to MGB achieving its 
strategic objectives. 
Eleven business departments contribute quarterly to Risk 
Registers with updates on progress, developing threats and 
risks that have been reduced or removed. They are Brand, 
Buying, Commercial, Design, Finance, Legal, IT, Merchandising, 
Technical, People and Supply Chain, with each represented at 
quarterly Risk Committee meetings.
MGB risk management FY24
MGB has developed effective and proactive measures to 
ensure ongoing assessment of business risk from both Principal 
and Operational aspects. The risk management principles 
and process have been implemented to deliver an efficient, 
profitable, and expanding franchise proposition, with controls 
where mitigation, contingency and actions are required, when 
assessing individual departmental risks.
This year, Geo-Political events, and their impact on Supply Chain 
risk, were efficiently mitigated, with the effects reduced, across 
all our global partners. Embedded relationships and regular 
scheduled communications with our Franchise and Supply 
Chain Partners, during Middle East and Gulf tensions in January 
2024, ensured MGB suffered no cancellations or resultant 
penalties, as a result of delays due to routing diversions. A 
combination of carrier performance and schedule integrity 
analysis continue to be a key mitigation and detective control 
to ensure contracted delivery parameters are met, in a rapidly 
changing operational environment
The efficient implementation of Dynamics 365 ERP system was 
supported by a rigorous testing program and data cleanse 
to ensure MGB Core Data Integrity continues to be a focus at 
the centre of this major development. All departments have 
defined Controls & Ownership to support the ongoing accuracy 
of Design, Product and Financial data driving the MGB business 
model. In addition, the IT team have developed and managed 
business data risk by introducing the Azure Cloud storage 
facility, VPN remote working, Single Sign On (SSO) and Multi 
Factor Authentication (MFA). These initiatives are underpinned 
by Service Level Agreements ensuring preventative quality 
assurance and are supported by Quarterly Service Reviews, 
detective monitoring to ensure consistent delivery and value for 
money. 
The Global Brand Protection project continues to preserve both 
MGB and Franchise partner online interests and is supported 
by consistent marketing of the brand across our partners 
online and social channels. Throughout the year, breaches of 
trademarks have been considered through assessment of the 
potential harm and detriment, and consequent devaluation 
of the mothercare brand, and where ascertained, have been 
acted upon decisively, protecting brand image and value for all 
our partners.
33
OVERVIEW
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Principal risks and uncertainties
Reviewed, discussed, and agreed by the Operating Board annually, MGB Principal Risks are designed 
to promote strategic success and improve future performance, the impact of operational risks on these 
determines the focus for senior management and their teams.
Principal risk
Potential impact
Key mitigations and control
Change
Liquidity
MGB may fail to control cash 
management and working 
capital as a result of lower 
trading receipts, increased 
partner debt, interest rates or 
overhead costs and reduced 
order books, potentially 
combined with a reduction in 
overall partner profitability.
This could result in breaches 
to banking covenants, 
failed commitments, and an 
inability to meet overarching 
operational financial 
commitments.
• Strong Cash Management 
governance in place, including 
Weekly Cash Committee chaired  
by CFO
• Tri-partite, Quad-partite and 
Manufacturer Agreements, 
with Franchisees and Suppliers, 
significantly improved working 
capital
• Franchise partner Bank Guarantees 
set up in line with the associated 
agreements and selected Partners
• Direct Shipment and Direct Invoice 
Supply Principles continue to be rolled 
out across the franchisee estate
• PLC Board consistently seeking 
to improve costs of capital and 
reducing long term debt
Dependency on a small  
number of partners
There may be an over reliance 
on a few key franchise partners 
whose success directly dictates 
the success of MGB in the 
absence of further franchise 
partner development. 
Additionally, with some key 
franchise partners, and some 
manufacturing partners, MGB 
is exposed to movements in 
foreign currency exchange rates.
Any damage to, or loss of, the 
Group’s relationship with key 
partners could have a material 
impact on the MGB’s franchise 
model success, operational 
capability, and financial stability.
• Ongoing identification and 
sufficiently risk spread review of new 
business channels, partnerships, 
and territories to grow our global 
business and reduce this reliance
• Collaboration with all Partners 
continues with the aim of enabling 
growth, supported by Quarterly 
Business reviews with Franchisees
• Revised contracts continue to 
provide increased transparency, 
competitive pricing, and royalty rates
• The majority of the exchange rate 
risk is limited to the royalties we earn 
based on a percentage of the local 
currency retail sales
Pension scheme funding
MGB is exposed to the financial 
uncertainties of its two defined 
benefit pension plans and 
particularly as a result of falling 
interest rates or poor returns 
on investments related to the 
schemes.
A decrease in interest rates or 
investment returns may result 
in an increase in the scheme 
deficit and the resultant future 
contributions to be paid by 
MGB.
• The Trustees of the schemes are 
experienced professionals, with 
whom MGB maintains a very close 
relationship, and their investment 
plans are reviewed by MGB
• Pension Deficit Reduction 
Contributions are reviewed and 
assessed between the Trustee Chair 
and mothercare plc Board regularly 
to ensure all obligations are adhered 
to for the benefit of scheme members
Risk management in MGB 
continued
mothercare plc | Annual Report & Accounts 2024
34
Principal risk
Potential impact
Key mitigations and control
Change
Global economic  
and political conditions
MGB may be negatively 
affected by challenging 
economic conditions and geo-
political developments affecting 
the international markets in 
which it operates.
Economic and geo-political 
uncertainty may impact supply 
of product or potential to 
continue with a partner and 
could have a material adverse 
effect on the Group’s business.
• MGB works closely and conducts 
regular reviews with individual 
franchise partners to understand 
developing situations and to 
mitigate risks from changing  
geo-political conditions
• Political and Economic stability of 
potential partners is considered 
by the Operating Board during 
discussions related to business 
development engagement 
• Supply Chain operations are 
managed and monitored on a daily 
basis to limit the impact of delivery 
service interruption and contracted 
obligations
• Franchise partners have the 
contracted ability to source product 
locally if required and MGB sourcing 
territories are spread to ensure 
supply interruption impact is reduced
ERP system
MGB legacy IT systems being 
replaced by a world class 
ERP system represents a risk 
of design failure and overall 
business suitability to the point 
of an inability to maintain 
operations.
IT infrastructure disruption 
could result in the inability to 
support our Global partners 
to trade effectively. Any failure 
of, or attack relating to, stock 
management or finance 
systems would significantly 
impact operational efficiency 
and ultimately Group 
profitability.
• IT-specific Disaster Recovery Plan is 
in place, in addition to departmental 
continuity plans
• ERP Steering Committee has been 
established including representatives 
from all departments to ensure 
that the system was appropriately 
scoped and planned
• Core Data Integrity forms a part 
of all departments assessed 
and mitigated risk landscape in 
preparation for accurate data 
migration
• Enterprise-wide support extensions 
are in place to protect existing core 
systems
• Controls and Ownership Registers 
ensure role specific responsibility for 
system processes
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FINANCIALS

Principal risk
Potential impact
Key mitigations and control
Change
Regulatory and legal
A failure to comply with 
increasing regulatory 
requirements or introduction of 
new regulations impacting MGB 
or any of our partners could 
result in brand damage, fines 
or impact our ability to operate 
profitably.
MGB is reliant on 
manufacturers, suppliers, and 
distributors to comply with 
employment, environmental 
and other laws. Regulatory 
compliance requires monitoring 
and reporting to avoid 
damage to the mothercare 
brand. Changes to regulations 
or import restrictions and taxes 
could also significantly impact 
profitability of some partners.
• Consultation between sourcing 
design departments and MGB in-
house Legal team to ensure brand 
clearance, IP infringement and local 
regulations do not expose MGB to 
potential litigation
• Third-party engaged to complete 
and report on an ongoing 
programme of supplier partner 
audits covering global ethical and 
quality standards reporting to the 
Operating Board
• Development of a sourcing strategy 
to allow for greater flexibility in 
moving suppliers in response to 
regulatory obligations
• Mandatory compliance training, 
MGB Code of Conduct sign off 
and Conflict of Interest declarations 
is embedded within the UK and 
Overseas colleagues
Brand, reputation and 
relationships
The mothercare Brand is a 
key asset that is both strong 
and desirable, should this be 
negatively impacted through 
neglected partner relationships, 
an unsupported poorly 
executed Brand vision, failure to 
meet customer expectation, or 
third-party abuse of registered 
trademarks.
Our brand could be impacted 
by product failures, ineffective 
management of product 
incidents, public scandals 
relating to any partners, 
inappropriate behaviour, data 
breaches or third-party IP 
abuse, all of which may result 
in a deterioration of brand 
confidence and reduction in 
future global opportunities.
• Ongoing programme of Partner 
consultation, consumer trend analysis 
and creation of strong digital assets 
for global Brand promotion
• Agreements in place for every trade 
supplier reducing MGB liabilities 
and promoting MGB governance 
expectations, including annual 
responsible sourcing audits.
• Group trademarks are formally 
logged in country of operation with 
a proactive enforcement of IP rights 
through an ongoing Online Brand 
Enforcement programme
• Significant breaches of mothercare 
Brand trademarks are identified, 
managed, and acted upon 
categorically, firmly and in a timely 
manner in order to protect all partner 
interests
Personnel and talent
Failure to attract, retain, 
motivate, and progress our 
top talent, within a compact 
and evolving team and in an 
exceptionally competitive job 
market, could lead to high 
attrition rates and an inability to 
‘attract and retain’ to meet our 
strategic intentions.
Potential for talent to leave 
MGB during brand evolution 
and system implementation 
may impact on our ability to 
deliver Brand strategy. 'Critical 
role' loss may interrupt MGB 
strategic vision and focus with 
resultant decline in partner 
support and associated 
reputational impact.
• Improved benefit structure and review 
process in place to market MGB 
as an attractive and competitive 
employer, in order to retain talent and 
ensure colleague development and 
wellbeing is at the centre
• Global programme designed 
to increase and improve Brand 
exposure, promoting MGB as a 
desirable employer
• Leadership team and line 
management providing new 
system training with further ongoing 
development opportunity for 
colleagues, in order to underpin 
succession planning
Decreased
Increased
Stable
mothercare plc | Annual Report & Accounts 2024
36
Section 172 statement
The Companies (Miscellaneous Reporting) Regulations 2018 
require directors to explain how they considered their general 
duties under Section 172(1) of the Companies Act 2006 to act in a 
manner they would consider would be most likely to promote 
the success of the company for the long-term for the benefit of 
its shareholders as a whole whilst having regard, among other 
things, to the interests of all stakeholders including employees, 
business relationships with suppliers, customers and others.
mothercare’s stakeholders include its shareholders, employees, 
franchise partners, manufacturing partners, the trustees of 
the pension scheme and its lenders. Key board decisions 
throughout the year considered the key stakeholder groups and 
regular methods of engagement with those groups.
During the year the board was cognisant of its s172 duties and 
specific examples are set out below.
Shareholders 
Regular dialogue has been maintained throughout the year 
with the Company’s major shareholders who represent 
approximately 80% of the share register.
Employees
Post pandemic, the business has continued to support hybrid 
working. Weekly coffee mornings (that were introduced during 
lockdown) have continued to be held with digital being the 
default method of hosting. All employees join with two-way 
communication encouraged providing opportunities to ask 
questions either anonymously or in person. An in person all-
employee ‘mothercare Visions and Victories’ conference was 
held at the top of the new financial year. A number of wellbeing 
initiatives and access to support for an array of matters are 
available to all employees.
Lenders 
The board kept the financial needs and available resources of 
the Group under close review and entered the fourth year of its 
arrangement with GB Europe Management Services Limited. 
The Company keeps its lender appraised of its financial status 
and maintains regular dialogue.
Pension trustees
Regular dialogue took place with the trustees of the defined 
benefit pension schemes with continual discussions on the value 
of the deficit and scope for mitigating risk to all stakeholders.
Franchise and manufacturing partners 
We maintain regular dialogue with our franchise and 
manufacturing partners, and the year under review saw a 
particular focus on identifying opportunities through sales 
data, resulting in, for example, the introduction classic and 
contemporary collections within the fashion ranges.
Significant event / decision
Key s172 stakeholders affected
Actions and impact
Financing – commenced 
refinancing discussions to reduce 
the cash financing cost, which were 
concluded after the balance sheet 
date
Lenders
With recent increases in interest rates, the interest rate on this loan was 
approximately 19.2%, which coupled with our ongoing cautious shorter-term 
outlook, largely due to the continuing challenges facing our Middle East 
operations, highlighted above, meant the Board’s forecasts for continuing 
operations showed the Group may require waivers to future periods’ 
covenant tests. We therefore commenced refinancing discussions with our 
lender which were concluded after the year end as detailed above. The 
loan was reduced to £8 million using the proceeds of the creation of the joint 
venture also detailed above and the interest rate on this remaining debt was 
reduced. 
Pension schemes
Pension trustees, active and deferred 
pensioners, lenders, shareholders
The last full actuarial valuation of the schemes was at 31 March 2023 and 
showed a deficit of £35 million resulting from total assets of £198 million and 
total liabilities of £233 million. 
The revised recovery plan agreed with the Trustees last year includes 
total contributions (DRCs plus costs) in the financial years to March 2025 
£2.0 million; 2026 & 2027 £3.0 million; March 2028 & 2029 £4.0 million; March 
2030 & 2031 £5.0 million; March 2032 £6 million; and March 2033 £0.5 million 
aggregating to fully fund the deficit by March 2033.
37
OVERVIEW
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The creation of the joint venture 
in India, which more clearly 
demonstrates the underlying value 
of our brand, coupled with the part 
repayment and significant reduction 
in the interest cost of the loan facility, 
has dramatically improved and 
secured, the longer term financing 
arrangements of the Group.
The Group has for many years had 
high borrowings and a resultant 
high interest burden. Following this 
transaction, our interest charges 
have reduced to less than 25% 
of recent levels creating a solid 
platform from which we are now 
able to invest in our growth.
Andrew Cook  
Chief Financial Officer
Financial review
38
mothercare plc | Annual Report & Accounts 2024
International retail sales by our franchise partners were £280.8 
million (2023: £322.7 million) a decline of 13% year on year, or 9% 
at constant currency, reflecting challenging trading conditions in 
the Middle East in particular.
The profit from operations in the year was £6.7 million (2023: 
£6.0 million). To better understand the underlying results, the 
Group uses a non- statutory reporting measure of adjusted 
profit, to show results before any one-off significant non-
trading items. This involves removing the adjusted items 
which relate to restructuring and reorganisation costs and are 
non-recurring (£0.2 million subtracted in year ended 2024 and 
£0.2 million added back in 2023), together with depreciation 
and amortisation of £0.4 million (2023: £0.5 million), resulting in 
an adjusted EBITDA profit for the year of £6.9 million (2023: £6.7 
million).
The Group recorded a profit for the 53 weeks to 30 March 2024 
of £3.3 million (2023: loss of £0.1 million). The adjusted profit for the 
year was £3.5 million (2023: £1.1 million). The adjusted items are 
detailed in note 6.
Whilst revenues decreased by £16.9 million, cost of sales 
decreased by £15.6 million, resulting in a gross profit reduction 
of £1.3 million. This was made up of royalties reducing this year 
by £2.4 million, as a result of the lower retail sales. The royalty 
reduction was partly offset by several relatively small credit 
note and provisioning adjustments, the largest of which was 
the release of a £0.3 million provision relating to product supply 
made last year but was not needed and so released this year.
Administrative expenses including adjusted items were £13.3 
million, a reduction of £2.4 million compared to the previous 
year. The major elements were foreign exchange losses which 
reduced by £0.7 million, pension costs £0.6 million, payroll & 
recruitment costs £0.5 million and professional fees £0.4 million.
Retail space at the end of the year was 1.1 million sq. ft. from 457 
stores (2023: 1.2 million sq. ft. from 506 stores). 
Creation of a joint venture for India 
The IP rights for the mothercare brand for India, Bhutan, 
Bangladesh, Sri Lanka and Nepal were recently transferred to 
JVCO 2024 Ltd, which was a wholly owned subsidiary of the 
Group, at a value of £33.3 million. Of these territories, India is the 
only one covered by an extant franchise agreement. In the year 
to 30 March 2024, India contributed £24.0 million to the total retail 
sales (c9% of the total retail sales) and £0.9 million to adjusted 
EBITDA.
On 17 October, in return for a 51% equity interest in JVCO 2024, 
together with some royalty concessions, the Group received a 
gross consideration of £16.0 million, from Reliance, our current 
franchise partner in India.
The royalty concessions are intended to stimulate investment 
and growth in the territories. These concessions have time limits 
attached, which coupled with the expected growth due to such 
investment, means we estimate the total royalties paid by the 
territories in the JV will be around the levels achieved in the year 
to 30 March 2024 within five years.
The tax arising on this transaction is in relation to a de-grouping 
charge of approximately £29 million. After offsetting our 
available losses, which have been recognised as a deferred 
tax asset on the balance sheet as at 30 March 2024, a net cash 
liability of approximately £3 million will be payable before the 
end of this financial year.
After deducting the cash tax liability, other pre-completion 
adjustments, refinancing expenses, transactional costs and 
associated additional pension deficit payments, the Group 
will apply approximately £11.5 million of net cash proceeds to 
refinance the existing loan as detailed below.
Financing and revision to loan terms
At the year-end the loan facility, which remained fully drawn 
across the year, was £19.7 million from Gordon Brothers, on which 
interest was being charged at 13% per annum plus SONIA plus 
an additional 1% per annum payment-in-kind coupon. The loan 
was due for repayment on or before 26 November 2025. Largely 
as a result of the revenues from the Middle East region, the 
Group was unable to meet its covenant obligations under the 
loan agreement, hence the loan is shown as falling due within a 
year on the balance sheet.
After the balance sheet date, following the repayment of £11.5 
million from the transaction above together with the accrued 
interest, the loan was reduced to a principal £8.0 million. This 
loan is due for repayment on or before 17 October 2026. On this 
revised loan, interest is being charged at 4.8% per annum plus 
SONIA (with SONIA at a floor of 5.2%) plus a 1.0% per annum 
payment-in-kind coupon for the first 12 months, rising to 1.5% 
per annum for the 13 to 18 months and then 2.0% per annum 
thereafter. This payment-in-kind element accrues monthly into 
the principal and becomes due when the loan is repaid.
If SONIA remains at approximately 5% per annum, the annual 
interest charge on the loan facility incurred by the Group, will 
reduce by approximately £2.9 million, as a result of the reduction 
of the principal and associated interest rates.
As part of the revision of the loan facility, Gordon Brothers 
were granted new warrants to subscribe up to 43.4 million 
new ordinary shares of mothercare at a subscription price of 
8.5p per share. These Warrants, which are exercisable for 5 
years from the date of issue, contain certain anti-dilution rights 
which will operate so as to secure for Gordon Brothers the 
right to subscribe for an aggregate equity interest representing 
approximately 7% of the Company’s issued share capital 
(following exercise in full of the Warrants). 
Additionally, the covenants have been revised to reflect the 
current results and forecasts of the Group and the previous 
defaults have been waived. The facility remains secured over 
the assets of the Group as a whole, excluding the 49% interest 
in JVCO 2024 Ltd, and the early repayment charges if the loan is 
repaid prior to term have been reset.
At the year-end mothercare had total cash of £5.0 million 
(March 2023: £7.1 million).
39
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

Pension scheme contributions
There are two defined benefit schemes, both of which have 
been closed to new members, the Staff Scheme and the 
Executive Scheme. Following the full actuarial triennial valuation 
at 31 March 2023, the deficit on the Staff Scheme was £35.0 
million, resulting from assets of £197.6 million and liabilities of 
£232.6 million, the Executive Scheme was in surplus, with assets 
of £81.2 million and liabilities of £80.5 million. The schemes are 
independent and so the surplus on the Executive Scheme 
cannot be used to set off the deficit on the Staff Scheme.
The deficit to be funded at 31 March 2023 of £35.0 million is a 
significant reduction from the deficit of £124.6 million at 31 March 
2020: the Staff Scheme deficit of £101.7 million, from assets of 
£278.0 million and liabilities of £379.7 million and the Executive 
Scheme deficit of £22.9 million, from assets of £105.7 and liabilities 
of £128.6 million.
These deficits are on an actuarial technical provisions basis, 
which is used to determine the contributions required and 
produces different figures from those included in the balance 
sheet, which are required to be from applying IAS 19 and 
resulted in the £24.2 million liability on the balance sheet in 
relation to the pension schemes as at 30 March 2024 and an 
asset of £8.4 million as at 25 March 2023. 
The following annual contributions, for the Staff Scheme and 
the costs for both schemes, have now been agreed with the 
trustees, for the years ending in March as follows: 2025 - £2.0 
million; 2026 and 2027 - £3.0 million; 2028 and 2029 - £4.0 million; 
2030 and 2031 £5.0 million; 2032 - £6.0 million and 2033 £0.5 million.
Operating model
The Group continues to work towards its goal of becoming an 
asset light business. We continue to use our tripartite agreement 
(‘TPA’) process, whereby the franchise partners commit to paying 
the manufacturing partners for the product when due and in 
return the manufacturing partners are generally willing to offer 
improved credit terms. 
We have subsequently further improved the TPA model 
whereby the franchise partner is invoiced directly by the 
manufacturing partner. This allows the manufacturing partners 
the opportunity to obtain credit insurance in relation to the 
franchise partners’ debt, which due to MGB’s limited trading 
history was sometimes difficult to obtain for invoices raised to 
MGB. Additionally, this model removes the Group’s exposure to 
the debt and working capital requirement for these products. 
Where this is the case, under IFRS 15 the Group is the agent in 
the transaction – previously the Group was the principal. Hence 
for these products the creditors and stock are not recognised by 
the Group and whilst the associated revenue and cost of sales 
is excluded there is no material impact on the absolute margin 
earned. The responsibility for design, quality control and choice 
of manufacturing partner for these products are unchanged 
and remains with the Group.
For those orders where the franchise partner is not invoiced 
directly, the majority are covered by letters of credit, bank or 
other guarantees to reduce our bad debt exposure. Additionally 
for orders which are not invoiced directly, we have moved 
the currency of the payments from our franchise partners to 
match the currency paid to our manufacturing partners, hence 
reducing a significant amount of foreign exchange exposure. 
The costs relating to foreign exchange losses and bad debts 
reduced by a total of £1.1 million in the year, compared to the 
previous year.
Enterprise resource planning (“ERP”) system
The new ERP system went live in June 2024 and is delivering 
the expected functionality albeit some non-critical issues are 
being resolved through further development. The ERP system 
means we now have a fully integrated solution with a product 
lifecycle management system (“PLM”), which manages the 
creation and ordering of products including linked portal to our 
manufacturing partners. The PLM is directly linked to our finance 
& operations system, which manages the supply chain elements 
and finance and also includes a portal for our franchise partners 
to view the products and place their orders. 
We are in the process of decommissioning legacy systems 
together with defining what the longer resourcing levels of the 
business will be. Full year savings once these activities have 
been completed are expected to be in excess of £0.7 million, 
which coupled with the savings achieved to date will mean the 
total savings will have exceeded £1 million. In addition to our 
own savings resulting from the ERP system, there will also be 
reductions in the recharges we make to our franchise partners, 
which will be seen in the margins they make on our products.
Balance sheet
Intangible assets net book value increased by £2.1 million from 
£5.8 million in the previous year to £7.9 million in the current year. 
Intangible assets increased largely due to development costs 
capitalised during the year that related to the development of 
the Group’s ERP system. 
The defined benefit scheme moved from a surplus position of 
£8.4 million in the prior year to a deficit of £24.2 million in the 
current year, mainly due to the reduced valuation of assets 
driven by lower than expected returns. 
The loss arising from the defined benefit scheme valuation is 
the key driver of the increase in the net liability position from £1.8 
million in the prior year to £30.1 million in the current year. 
Net current assets
Current assets decreased by £5.1 million to £10.8 million at the 
year-end (2023: £15.9 million), this was primarily due to decreases 
in cash and cash equivalents and trade and other receivables 
during the year. Trade and other receivables decreased by 
£2.9million, from £7.2 million in the previous year to £4.3 million in 
the current year driven by the reduction in trading activity year 
on year. Cash and cash equivalents decreased from £7.1 million 
in the previous year to £5.0 million in the current year. 
Financial review 
continued
mothercare plc | Annual Report & Accounts 2024
40
Current liabilities increased by £16.3 million to £28.3 million (2023: 
£12.0 million) mainly due to the classification of the Group’s 
borrowings of £19.7 million as a current liability due to breach 
of loan covenants, this was offset by a £2.7 million decrease in 
trade and other payables.
The breach of the loan covenants during the year is reflected in 
the net current assets position at year end. Net current assets of 
£3.9 million in prior year, moved to a net current liability position 
of £17.5 million at the end of the year due to the classification of 
the long term loan as a current liability at year end. 
The Group’s working capital position is closely monitored, and 
forecasts demonstrate the Group is able to meet its debts as 
they fall due. 
30 March 2024 £ 
million
25 March 2023 
£ million
Intangible fixed assets
7.9
5.8
Property, plant and equipment
0.2
0.2
Retirement benefit obligations (liability) / asset
(24.2)
8.4
Net borrowings (excluding IFRS 16 lease liabilities)
(14.7)
(12.4)
Derivative financial instruments
0.7
0.5
Other net liabilities
–
(4.3)
Net liabilities
(30.1)
(1.8)
Share capital and premium
198.1
198.1
Reserves
(228.2)
(199.9)
Total equity
(30.1)
(1.8)
Pensions
The mothercare defined benefit pension schemes were closed 
with effect from 30 March 2013.
Pension assets net of liabilities were in deficit of £24.2 million at 
the end of the year compared with a surplus of £8.4 million at 
the end of the previous period. 
The asset value decreased from £278.3 million to £254.7 million. 
This was largely due to lower than expected returns on the 
pension assets and the Executive buy-in transaction, overall 
resulting in an asset experience loss of £26.1 million. 
The liabilities increased from £269.9 million to £278.9 million, 
mainly driven by the asset experience loss of £13.9 million. 
This has resulted from allowing for the actuarial valuation at 
the beginning of the year and actual pension increases and 
deferred revaluations awarded since the previous period being 
higher than assumed. 
In the current year the Executive Scheme executed a buy-in 
policy with Canada Life Limited whereby the income from the 
policy exactly matched the amount and timing of the benefits 
payable to the insured members. Therefore, the fair value of 
the insurance policy is calculated to be the present value of the 
related obligations under the assumptions at the balance sheet 
date.
The Group’s deficit payments are calculated using the full 
triennial actuarial valuation as the basis rather than the 
accounting deficit / surplus. The value of the deficit under the full 
actuarial valuation at 31 March 2023 was £35.0 million (31 March 
2020 £124.6 million).
Details of the income statement net charge, total cash funding 
and net assets and liabilities in respect of the defined benefit 
pension schemes are as follows:
41
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

In consultation with the independent actuaries to the schemes, the key market rate assumptions used in the valuation and their 
sensitivity to a 0.1% movement in the rate are shown below:
Financial review 
continued
Deferred tax
The Group has deferred tax assets of £3.4 million (2023: £0.4 
million liability). The movement from a liability position to an 
asset position is due to the recognition of tax losses totaling 
£3.4 million. The recovery of the asset is supported by the 
expected level of future profits of the Group. Deferred tax assets 
arising from accelerated tax depreciation of £1.2 million were 
offset by liabilities arising from short term timing differences of 
£1.1 million. Deferred tax assets on actuarial losses were limited 
to offset the amount of deferred tax liabilities from previous 
periods due to uncertainties regarding their recovery.
Net debt
Net debt excluding lease liabilities increased by £2.3 million 
during the year to £14.7 million (2023: £12.4 million), due to a net 
cash outflow of £2.0 million and a non-cash increase of £0.2 
million as well as a £0.1 million increase resulting from currency 
translation. Net debt including lease liabilities was £14.9 million 
(2023: £12.9 million). 
Leases
Right-of-use assets of £0.1 million (2023: £0.3 million) and lease 
liabilities of £0.2 million (2023: £0.5 million) represented the 
Group’s head office lease. The depreciation charge during the 
year was £0.2 million. The lease expires in the next financial year.
Working capital
Working capital moved to a liability position of £17.5 million at 
the end of the year from an asset position of £3.9 million in the 
previous year. This was mainly due to the classification of the 
long-term borrowings as a short term loan due to the breach of 
certain loan covenants. 
Stock levels fell in the current year from £0.9 million in prior 
year to £0.6 million, a continuation of efforts to move franchise 
partners to direct shipments. Trade receivables decreased to 
£1.4 million in the current year from £3.7 million in prior year, a 
decrease of £2.3 million, mainly due to timing differences in 
shipments around the respective year ends.
Trade payables decreased to £2.7 million (2023: £4.0 million) due 
to similar reasons.
2024
2023
2024 
Sensitivity
2024 Sensitivity 
£ million
Discount rate
4.8%
4.7%
+/– 0.1%
–3.9 /+3.9
Inflation – RPI
3.1%
3.0%
+/– 0.1%
+2.7 /–2.0
Inflation – CPI
2.5%
2.3%
+/– 0.1%
+0.7 /–0.7
£ million
52 weeks ending 
29 March 2025*
53 weeks ended 
30 March 2024
52 weeks ended 
25 March 2023
Income statement
Running costs
(1.2)
(1.7)
(2.1)
Net (expense)/income for interest on liabilities / return on assets
(0.5)
0.4
0.4
Net charge
(1.7)
(1.3)
(1.7)
Cash funding
Regular contributions
–
(0.0)
(1.0)
Deficit contributions
(2.0)
(2.5)
(1.2)
Total cash funding
(2.0)
(2.5)
(2.2)
Balance sheet**
Fair value of schemes’ assets
n/a
254.7
278.3
Present value of defined benefit obligations
n/a
(278.9)
(269.9)
Net (deficit) / surplus
n/a
(24.2)
8.4
* 
Forecast
**   The forecast fair value of schemes’ assets and present value of defined benefit obligations is dependent upon the movement 
in external market factors, which have not been forecast by the Group for 2025 and therefore have not been disclosed.
mothercare plc | Annual Report & Accounts 2024
42
Income statement
53 weeks to 30 March 2024 
£million
52 weeks to 25 March 2023 
£million
Revenue
56.2
73.1
Adjusted EBITDA (EBITDA before exceptionals)
6.9
6.7
Depreciation and amortisation (note 7)
(0.4)
(0.5)
Adjusted result before interest and taxation
6.5
6.2
Adjusted net finance costs
(3.4)
(2.8)
Adjusted result before taxation
3.1
3.4
Adjusted costs
(0.2)
(1.2)
Profit before taxation
2.9
2.2
Taxation
0.4
(2.3)
Total profit / (loss)
3.3
(0.1)
EPS – basic
0.6p
(0.0)p
Adjusted EPS – basic
0.6p
0.2p
53 weeks ended 
30 March 2024
52 weeks ended 
25 March 2023
Average:
Egyptian pound
39.9
26.9
Qatari riyal
4.6
4.4
Malaysian ringgit
5.8
5.4
Kuwaiti dinar
0.39
0.37
Singapore dollar
1.7
1.7
Saudi riyal
4.7
4.5
Emirati dirham
4.6
4.4
Indonesian rupiah
19,257
18,160
Indian rupee
104.0
96.7
Closing:
Egyptian pound
60.8
37.1
Qatari riyal
4.6
4.4
Malaysian ringgit
6.0
5.5
Kuwaiti dinar
0.39
0.37
Saudi riyal
4.8
4.5
Singapore dollar
1.7
1.6
Emirati dirham
4.7
4.5
Indonesian rupiah
19,920
18,730
Indian rupee
105.5
100.5
Foreign exchange
The main exchange rates used to translate International retail sales are set out below
43
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

Financial review 
continued
Net finance costs
Financing costs include net interest income on the pension 
scheme less interest payable on borrowing facilities, the 
amortisation of costs relating to bank facility fees and interest 
expense on lease liabilities.
Net finance costs of £3.8 million remained consistent with the 
previous year cost of £3.8 million. Interest on the term loan was 
£3.9 million in the current year (2023: £2.9 million) the increase 
was primarily due to the increase in the base rate. Facility costs 
decreased to £0.4 million from £0.9 million in prior year. 
These were offset by net interest income on the defined benefit 
asset and liability which remained consistent with prior year at 
£0.4 million (2023: £0.4 million) .
Discontinued operations
There were no discontinued operations presented for the 
current financial 53 week period ended 30 March 2024. The 
total statutory profit after tax for the Group is £3.3 million (2023: 
£0.1 million loss).
Taxation
The tax credit comprises corporation taxes incurred and a 
deferred tax credit. The total tax credit for the period was 
£0.4 million (2023: £2.3 million charge) – (see note 9).
Earnings per share
Basic adjusted earnings per share were 0.6 pence (2023: 
0.2 pence). Statutory earnings per share were 0.6 pence (2023: 
(0.0) pence).
Cashflow
Operating cash flow improved by £0.5 million to an inflow of 
£4.8 million (2023: £4.3 million). Profit from operations increased by 
£0.7 million to £6.7 million in the current year from £6.0 million in 
prior year. 
Trade and other payables decreased by £2.7 million, but this 
was offset by £2.9 million reduced trade and other receivables 
and £0.3 million reduced inventories. 
Cash outflow from investing activities was consistent with prior 
year at £2.3 million (2023: £2.3 million). A total of £2.2 million of the 
current year costs was attributable to the development of our 
new Enterprise Resource Planning system.
Cash outflow from financing activities was £4.5 million 
(2023: £4.0 million).
Overall, net outflows from investing activities (£2.3 million) and 
financing activities (£4.5 million) offset the cash inflow from 
operations of £4.8 million, accounting for the overall decrease in 
cash and cash equivalents of £2.1 million year on year.
Going concern
As stated in the strategic report, the Group’s business activities 
and the factors likely to affect its future development are set 
out in the principal risks and uncertainties section of the Group 
financial statements. The financial position of the Group, its cash 
flows, liquidity position and borrowing facilities are set out in the 
financial review.
Since the balance sheet date the IP rights for the Mothercare 
brand for India, Bhutan, Bangladesh, Sri Lanka and Nepal 
were transferred to JVCO 2024 Ltd on 31 August 2024, which 
was a wholly owned subsidiary of the Group, at a value of 
£33.3 million. On 17 October, in return for a 51% equity interest in 
JVCO 2024, together with some royalty concessions, the Group 
Worldwide sales 
£ million
Adjusted loss 
£ million
Egyptian pound
(2.3)
(0.1)
Malaysian ringgit
(1.2)
(0.1)
Kuwaiti dinar
(1.1)
(0.1)
Saudi riyal
(1.4)
(0.1)
Emirati dirham
(1.1)
(0.1)
Indonesian rupiah
(1.5)
(0.1)
Singapore dollar
(2.6)
(0.1)
Indian rupee
(2.1)
(0.1)
Other currencies
(1.9)
-
(15.2)
(0.8)
The principal currencies that impact the translation of International sales are shown below. The net effect of 
currency translation caused worldwide retail sales and adjusted profit to decrease by £15.2 million (2023: £23.2 
million increase) and £0.8 million (2023: £1.4 million increase) respectively as shown below:
mothercare plc | Annual Report & Accounts 2024
44
received a gross consideration of £16.0 million, from Reliance, our 
current franchise partner in India.
From these proceeds Mothercare repaid £11.5 million of its 
existing loan facility, reducing the principal liability to £8 million 
and at the same time revised the terms of facility including 
reducing the interest charged from 13% per annum plus SONIA 
plus an additional 1% per annum payment-in-kind coupon to 
4.8% per annum plus SONIA (with SONIA at a floor of 5.2%) plus 
a 1% per annum payment-in-kind coupon for the first 12 months, 
rising to 1.5% per annum for the 13 to 18 months and then 
2% per annum thereafter percentage and revising the financial 
covenants.
The consolidated financial information has been prepared on 
a going concern basis. When considering the going concern 
assumption, the Directors of the Group have reviewed a number 
of factors, including the Group’s trading results, the recent 
reduction in debt and interest charges and its continued access 
to sufficient borrowing facilities against the Group’s latest 
forecasts and projections, comprising:
• A Base Case forecast; and
• A Sensitised forecast, which applies sensitivities against 
the Base Case for reasonably possible adverse variations 
in performance, reflecting the ongoing volatility in our key 
markets.
The Sensitised scenario assumes the following additional key 
assumption:
• A significant reduction in global retail sales, which may result 
from subdued, consumer confidence or disposable income 
or through store closures or weaker trading in our markets, 
throughout the remainder of FY25 and FY26.
The Board’s confidence in the Group’s Base Case forecast, 
which indicates that the Group will operate with sufficient cash 
balances and within the financial covenants of the loan facility, 
following the recent reduction and revision of this facility and 
the Group’s proven cash management capability, supports our 
preparation of the financial statements on a going concern 
basis.
However, as described in our strategic report, the global 
economic uncertainties have impacted our retail sales during 
the year and post year end. In particular, our Middle East 
markets, which contribute around 41% of the Group’s total retail 
sales continue to be the most challenging. If trading conditions 
were to deteriorate beyond the level of risk applied in the 
sensitised forecast owing to ongoing geopolitical tensions, 
other global downturn in trade or low consumer demand, 
the Group may need to renegotiate with its lender in order to 
secure waivers to potential covenant breaches or have access 
to additional funding to continue its trading activities. Whilst the 
directors believe that the post year end deal with Reliance, as 
described above, has now put the Group in a stronger position, 
it is acknowledged that, in view of the above, there remains a 
material uncertainty which may cast significant doubt about 
the Group’s ability to continue as a going concern. The financial 
statements do not include any adjustments that would result if 
the Group was unable to continue as a going concern.
Treasury policy and financial risk management
The Board approves treasury policies, and senior management 
directly control day-to-day operations within these policies.
The major financial risk to which the Group is exposed relates 
to movements in foreign exchange rates and interest rates. 
Where appropriate, cost effective and practicable, the Group 
uses financial instruments and derivatives to manage the risks, 
however the main strategy is to effect natural hedges wherever 
possible.
No speculative use of derivatives, currency or other instruments 
is permitted.
Foreign currency risk
The Group operates internationally and is exposed to foreign 
exchange risk, primarily the US dollar. Foreign exchange risk 
arises from future commercial transactions and recognised 
assets and liabilities dominated in a currency that is not 
the functional currency of the Group which is the pound. All 
International sales to franchisees are invoiced in pounds sterling 
or US dollars. The Group therefore has some currency exposure 
on these sales, but they are used to offset or hedge in part, 
the Group’s US dollar denominated product purchases. Under 
the tripartite agreements, there has been an increased level of 
currency matching between purchases and sales, improving the 
Group’s ability to hedge naturally.
Interest rate risk
The principal interest rate risk of the Group arises in respect 
of the drawdown of the £19.5 million term loan which exposes 
the Group to cash flow interest rate risk. Interest is charged at 
13% per annum plus SONIA, with SONIA not less than 1%, plus 
a 1% per annum compounded payment to be made when the 
loan is repaid, these expose the Group to future cash flow risk. 
Subsequent to the year end, part of the loan was settled with a 
remaining principal amount of £8.0m, on this interest would be 
charged at 4.8% per annum plus SONIA (with SONIA at a floor 
of 5.2%) plus a 1.0% per annum payment-in-kind coupon for the 
first 12 months, rising to 1.5% per annum for the 13 to 18 months 
and then 2.0% per annum thereafter. This payment-in-kind 
element accrues monthly into the principal and becomes due 
when the loan is repaid.
In the comparative period, interest was charged at 13% per 
annum plus SONIA, with SONIA not less than 1%, plus a 1% per 
annum compounded payment to be made when the loan is 
repaid. 
Credit risk
Credit risk arises from cash and cash equivalents and credit 
exposures to customers including outstanding receivables.
The Group has no significant concentrations of credit risk.
Credit risk is managed on a Group basis. For banks and 
financial institutions, only independently rated parties with a 
minimum, rating of ‘A’ are accepted.
The Group operates effective credit control procedures in 
order to minimise exposure to overdue debts. Before accepting 
any new trade customer, the Group obtains a credit check 
45
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS

from an external agency to assess the credit quality of the 
potential customer and then sets credit limits on a customer- 
by-customer basis. The Group applies the IFRS 9 simplified 
approach to measuring expected credit losses which uses a 
lifetime expected loss allowance for all trade receivables. To 
measure the expected credit losses trade receivables have been 
grouped based on shared credit risk characteristics and the 
days past due. Trade receivables are written off where there is 
no reasonable expectation of recovery. Indicators that there is 
no reasonable expectation of recovery include the failure of a 
debtor to engage in a repayment plan with the Group.
Shareholders’ funds
Shareholders’ funds amount to a deficit of £30.1 million, an 
adverse movement of £28.3 million from prior year. This was 
mainly due to the impact of the actuarial loss of £33.8 million less 
deferred tax of £2.0 million at year end offset by the deferred tax 
asset recognised of £3.4 million.
The directors’ statement in respect of section 172 of the 
Companies Act 2006 can be found within the Governance 
section on page 41.
This strategic report was approved by the Board on 17 October 
2024 and signed on its behalf by:
Andrew Cook 
Chief Financial Officer
Financial review 
continued
mothercare plc | Annual Report & Accounts 2024
46
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
47

The ‘E’ in ESG
Responsible sourcing is a key element of MGB’s responsible 
business programme. MGB is committed to respecting 
internationally recognised human rights and partnering with 
suppliers that:
• provide decent, safe and fair working conditions for their 
employees;
• treat employees with dignity and respect;
• reduce the environmental impact of their operations; and
• demonstrate a strong commitment to business ethics.
MGB’s Responsible Sourcing Code of Practice sets out 
the standards we require at the factories operated by our 
manufacturing partners who we have a direct agreement with 
to produce mothercare products. MGB’s Code of Practice is 
based on:
• the UN Guiding Principles on Business and Human Rights 
which outline the corporate responsibility to respect human 
rights, avoid infringing on the human rights of others and 
address relevant adverse human rights impacts;
• the Ethical Trading Initiative (ETI) Base Code which is founded 
on the conventions of the International Labour Organisation 
(ILO) and is an internationally recognised code of labour 
practice;
• the UK Bribery Act 2010 which states that bribery and 
corruption on an individual and company basis is a criminal 
offence; and
• the UK Modern Slavery Act 2015 which requires eligible 
businesses (including mothercare) to report against the 
measures taken to eradicate slavery and human trafficking 
in their operations and supply chains.
It is our manufacturing partners’ responsibility to ensure these 
standards at their factories and within their own supply chains. 
Implementation of this Code must be sensitive to the rights and 
livelihoods of the workers it is aiming to protect. 
In addition to the standards noted above, manufacturing 
partners must comply with all relevant local and national laws. 
Where any conflict between those laws and MGB’s standards 
exist, the manufacturing partner must adhere to the standard 
which provides the worker with the greatest protection. There 
may also be country-specific requirements which MGB will 
discuss directly with the local manufacturing partner.
MGB requires that manufacturing partners must implement 
management systems and training for all employees (staff, 
workers and supervisors) to ensure compliance with this Code 
and all relevant national laws.
MGB monitors compliance with this Code via third party factory 
audits and the support services of Verisio. It also carries out 
training with manufacturing partners and works with other 
organisations such as the Ethical Trading Initiative, other 
retailers, consultants and non-governmental organisations. 
MGB’s Responsible Sourcing Handbook provides detail for 
manufacturing partners in the following areas:
• child labour policy
• sub-contracting and sub-supplier policy
• home worker policy
• migrant worker policy
• freedom of movement policy for workers living in hostels
• packaging policy
• timber sourcing policy
• animal welfare policy
• cotton sourcing policy
MGB is building on sustainable sourcing of its products. We 
currently offer responsibly sourced cotton within our clothing 
ranges and will be widening the number of products made 
from responsibly sourced yarns and components. 
mothercare is committed to reducing the environmental impact 
of its products in production, transportation, use and end of 
life. Our aim is to develop packaging which fulfils its essential 
function of preserving the product during transportation, 
distribution, storage, sale, providing information, and in use, 
whilst minimising the environmental impact.
Climate change 
mothercare greenhouse gas emissions 2023/24
FY 2024 
Performance
FY 2023 
Performance
Total CO2e emissions 
(tonnes)
13.1
26.1
CO2e emissions  
(per £m Group revenue)
0.23
0.40
Total Energy 
Consumption (m kWh)
0.06
0.12
Methodology: Emissions fall within the activities for which we 
have operational control. There are no material exclusions 
from this data. We have used the GHG Protocol Corporate 
Accounting and Reporting Standard as the method to quantify 
and report greenhouse gas emissions. They have been reported 
in line with the UK Government’s ‘Environmental Reporting 
Guidelines: including streamlined energy and carbon reporting 
guidance’ (dated March 2019). We have applied emission 
factors from the UK Government’s annually updated Conversion 
Factors tables and overseas factors from the International 
Energy Agency’s annually updated factors for China and India.
In 2024 overall CO2e emissions reduced, in absolute terms, by 
50%. This was due to reducing floor space at our Apsley Head 
Office from two floors to one. The reduction in floor space was 
achieved in part by reduced head count, and also to utilise floor 
space more efficiently. We continue to use energy timers on the 
third floor, which effectively switch off the lights when the office 
is unoccupied. 
Environmental, Social  
and Governance (ESG)
mothercare plc | Annual Report & Accounts 2024
48
As a consequence of reduced energy use, emissions per £m 
Group revenue decreased by 42%. 
The ‘S’ in Social 
The business supports an holistic approach to wellbeing 
including physical, mental, financial and social, and recognises 
that it can often be challenging to balance work and home 
commitments. To that end, we provide educational resources 
for our people on how they can support themselves and others 
using both internal and external resources to help foster mental 
wellbeing in the workplace and ensuring parity between 
physical and mental health.
Being cognisant that many of MGB’s colleagues work on a 
hybrid basis, a number of resources have been made available 
utilising online platforms. Informative lunch and learn sessions 
hosted by third parties including the Retail Trust and the defined 
contribution pension provider were undertaken during the 
year and are planned on an ongoing basis. We continue to 
host weekly coffee mornings via an online portal so that all 
colleagues can join no matter where they are located.
As well as hybrid working arrangements, MGB offers a number 
of policies including flexible working, career breaks, paid 
time off for volunteering which in the first year of the scheme 
contributed to 85 days of volunteering in the community and 
received positive feedback from both the organisations and the 
employees.
MGB participates in the Cycle to Work scheme, eyecare 
vouchers, discounted retail platform as well as other benefits 
such as a free pension transfer service and counselling services 
for children of employees.
The ‘G’ in Governance 
mothercare adopted the QCA Code on its move to AIM and 
more information can be found in the Corporate Governance 
report at page 54.
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
49

Board of directors
Position: Chairman
Appointment: April 2018
Skills, competencies, experience: Clive Whiley has forty years’ experience 
in regulated strategic management positions since becoming a Member 
of the London Stock Exchange. He has extensive main board executive 
director experience across a broad range of financial services, engineering, 
manufacturing, distribution, leisure, retail and mining businesses: encompassing 
the UK, Europe, North America, Australasia, the Middle East and the People’s 
Republic of China.
Other Directorships: Mr Whiley is Chairman of De La Rue plc, China Venture 
Capital Management Limited, First China Venture Capital Limited, Y-LEE Limited, 
Senior Independent Director of Griffin Mining Limited and non-executive director 
of Sportech Limited. Formerly Chairman of Dignity plc and a Non-Executive 
Director of Grand Harbour Marina plc.
Clive Whiley  
N F
Position: Chief Financial Officer
Appointment: January 2020
Skills, competencies, experience: Andrew served as Corporate Development 
Director of mothercare from April 2019 until his appointment as CFO in 2020. 
Andrew is a highly-experienced, results-oriented finance executive having 
successfully transformed business profitability across a number of sectors, 
including retail. He was most recently Chief Financial Officer for Stanley 
Gibbons Group plc. Prior to that role, he held senior director roles within Medina 
Dairy Group, Kelly Services, The Body Shop and Virgin Group.
Other Directorships: None
Andrew Cook  
F
Position: Non-executive director and Remuneration Committee Chair
Appointment: March 2017
Skills, competencies, experience: Gillian has had a broad executive career in 
digital businesses with functional specialism in customer and marketing. Gillian 
was Chief Executive of real estate portal Propertyfinder until its acquisition by 
Zoopla, and spent 15 years with Microsoft including three years as Managing 
Director of MSN UK. Formerly a non-executive director at Pendragon Plc, Dignity 
plc, Coull Limited, Skadoosh Limited, Portswigger Limited and National Accident 
Helpline Group Plc.
Other Directorships: Gillian holds non-executive director roles at, Ascential Plc, 
SIG plc, THG plc, Marlowe plc and at a private company Theo Topco Limited 
(Key Group).
Gillian Kent  
R A N F
Committee Memberships key:
A 
Audit and Risk Committee
R 
Remuneration Committee
N 
Nomination Committee
F 
Full board member
mothercare plc | Annual Report & Accounts 2024
50
Position: Non-Executive Director
Appointment: July 2014
Skills, competencies, experience: Mark was re-appointed as Chief Executive 
Officer of the Company in May 2018. Mark initially joined the Company in July 
2014 acting as Chief Executive Officer of the Company until April 2018. Mark has 
30 years’ experience with and developing some of the industry’s leading retail 
brands in both stores and online. Formerly, Mark has held directorships with 
companies within the Shop Direct Group where he was Chief Executive Officer. 
Mark was also a non-executive director of Boohoo plc from 2013 to 2016.
Other Directorships: Mark is Senior Managing Director, Head of the UK and 
Europe, the Middle East & Africa at Gordon Brothers. He is also Chairman of 
Graduate Fashion Week and a board member of the INGKA Holding B.V. 
(Supervisory Board of the IKEA Group). Mark is also currently a director of Pockit 
Limited and a member of Concentric Team Technology I Founder Partner LLP.
Mark Newton-Jones  
F
Position: Non-executive director and Audit and Risk Committee Chair
Appointment: December 2019
Skills, competencies, experience: Brian is an experienced FTSE 250 CFO with 
broad general management experience in retail, wholesale and consumer-
branded manufacturing. Brian was the CFO for JD Sports Fashion plc from 
2004 to 2018 before retiring to focus on non-executive roles. He was also a 
non-executive director of Boohoo.com from 2019 to early in 2023 and formerly a 
Trustee Director for the Retail Trust Charity.
Other Directorships: Pendragon Plc, De La Rue plc.
Brian Small  
A R N F
Position: Group Company Secretary
Appointment: May 2018
Skills, competencies, experience: Lynne is an experienced Chartered 
Governance Professional with a career spanning more than 30 years at 
mothercare. Fellow, The Chartered Governance Institute.
Lynne Medini
51
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FINANCIALS

Andrew Cook – Chief Financial Officer 
See previous page for biography
Position: Director of Merchandising, Mothercare Global Brand
Appointment: July 2024
Skills, competencies, experience: Jean is an accomplished Merchandise director 
with extensive experience across clothing and hard goods. Her previous roles 
have included Matalan and Smyk, the premier kids’ retailer in Poland. She has 
experience of accelerating growth in competitive international markets and a 
strong consistent record of driving impactful change along with the ability to 
identify financial and commercial business opportunities. She has experience in 
both implementing and optimising complex merchandise and buying systems 
with a focus on driving new technologies into processes to drive value.
Jean Brixey
Operating board
Position: Brand Director, Mothercare Global Brand
Appointment: February 2023
Skills, competencies, experience: Andrea joined in October 2022 on an interim 
basis prior to her appointment. Highly skilled at identifying the unique and 
distinct appeal of brands and turning them into brand strategies that drive 
high growth across multiple territories. Andrea has 30 years’ brand, retail and 
e-commerce expertise gained in global roles for Dr. Martens, Molton Brown, 
Levi’s and Made.com.
Andrea Moore
mothercare plc | Annual Report & Accounts 2024
52
Position: Commercial Director, Mothercare Global Brand
Appointment: January 2021
Skills, competencies, experience: Formerly International and Business 
Development director of Monsoon Accessorize. Harriet has over 15 years  
of extensive International retailing experience in various leadership roles  
in USA, Middle East and the UK. Having spearheaded a global change 
programme Harriet is used to managing the complexities of multi-channel 
global partnerships and business models whilst delivering a global brand  
with consistency.
Position: Buying and Design Director, Mothercare Global Brand
Appointment: November 2023
Skills, competencies, experience: Formerly Head of Buying at Oasis 
Womenswear. Lizzie has 20 years of experience working on a number of fashion 
retail and online brands with strong UK and International presence. She has a 
track record of delivering strategic change in product direction that balances 
trend and commercial opportunity.
Lizzie Scott
Harriet Poppleton
53
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STRATEGIC REPORT
GOVERNANCE
FINANCIALS

Corporate governance report 
 
Mothercare plc | Annual Report & Accounts 2024
54
The Board believes that establishing and maintaining high 
standards of corporate governance are critical to the successful 
delivery of the Group’s strategy and to safeguard the interests of 
its shareholders, franchise partners, manufacturing partners, staff 
and other stakeholders. It considers that The Quoted Companies 
Alliance Corporate Governance Code (the QCA Code) is 
appropriate for its size and complexity. We set out how we have 
complied with the QCA Code at page 55.
Mothercare Plc
The directors as at the date of this report along with their 
biographical details and committee memberships are shown 
on the preceding pages. The directors’ attendance at meetings 
for the year ended 30 March 2024 is set out in the table below. 
The table sets out for each director both the number of meetings 
attended and the maximum number of meetings that could 
have been attended. Only the attendance of members of the 
committees is shown in the table although other directors have 
also attended at the invitation of the respective committee chair.
The ad hoc board meetings which approved the interim results 
and full year report and accounts were constituted by the Board 
from those members available at that time, having considered 
the views of the whole Board beforehand.
 
 
 
 
  Committee
 
Board
Audit and Risk 
Nomination
Remuneration
 
Maximum no of meetings
 
9 formal
2 additional: 
sub‑committee
 
3 formal
 
1 additional
 
1 formal
 
4 formal
 
2 additional
Director
 
 
 
 
 
 
 
Clive Whiley
9/9
2/2
 
 
1/1
 
 
Andrew Cook
9/9
2/2
 
 
 
 
 
Gillian Kent
8/9
 
3/3
1/1
1/1
4/4
2/2
Daniel Le Vesconte
3/4
 
 
 
 
 
 
Mark Newton‑Jones
3/9
 
 
 
 
 
 
Brian Small
9/9
 
3/3
1/1
1/1
4/4
2/2
Directors’ conflict of interest
The Board has maintained procedures whereby potential 
conflicts of interest are reviewed regularly. These procedures 
have been designed so that the Board may be reasonably 
assured that any potential situation where a director may have 
a direct or indirect interest which may conflict or may possibly 
conflict with the interests of the Company are identified and, 
where appropriate, dealt with in accordance with the Companies 
Act 2006 and the Company’s Articles of Association. The Board 
approved a situational conflict following Mark Newton‑Jones’ 
appointment as Senior Managing Director, Head of the UK 
and Europe, the Middle East & Africa at Gordon Brothers, the 
Company’s lender. Notwithstanding the approval and separation 
between businesses via internal ethical walls, Mr Newton‑Jones 
has recused himself from recent meetings.
Board evaluation
An internal board evaluation was undertaken during the financial 
year under review by way of questionnaire. The results were 
collated into an anonymised summary. The main take out from 
the results was the need for retail expertise on the board.
The Chairman meets with the non‑executive directors without 
management present at least annually.
55
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
Corporate governance statement
For FY24 the Company applied the principles of the 2018 QCA Code and is preparing for application of the principles under the 2023 
Code for financial years commencing on or after 1 April 2024.
 
QCA Corporate Governance Code:
Mothercare plc application
 
10 principles and related disclosures
 
Principle
DELIVER GROWTH
 
1
Establish a strategy and business model which promote 
long‑term value for shareholders
The Group’s business model is set out on page 14. The 
Group’s revenue principally derives from royalties payable 
on global franchise partners’ retail sales, operating in 
31 countries around the world. Since 2020 we have been 
working with MGB’s franchise partners on an asset‑light 
model in which manufacturing partners invoice and are 
paid directly by franchise partners for products. Moving 
forward this new operating model, together with changes 
in associated cost structures, would result in a reduction 
in future overheads and supports improving cash 
generation for the business.
2
Seek to understand and meet shareholder needs and 
expectations
The Company maintains a very close dialogue with its 
major investors, communicating directly with them several 
times a year.  
The Company maintains an investor relations inbox that 
all shareholders are invited to use and, specifically to 
ask questions that they might ordinarily ask at general 
meetings of the company.
3
Take into account wider stakeholder and social 
responsibilities and their implications for long‑term success
See section 172 statement on page 37  
The main stakeholders in the business include its people, 
franchise partners, manufacturing partners and pension 
trustees. Regular dialogue is maintained with them all.
4
Embed effective risk management, considering both 
opportunities and threats, throughout the organisation
See our Principal risks and uncertainties on pages 33 to 36
 
MAINTAIN A DYNAMIC MANAGEMENT FRAMEWORK  
5
Maintain the board as a well‑functioning, balanced team 
led by the chair
See our governance statement on pages 54 to 57
6
Ensure that between them the directors have the 
necessary up‑to‑date experience, skills and capabilities
See our governance statement on pages 54 to 57
7
Evaluate board performance based on clear and relevant 
objectives, seeking continuous improvement
See our governance statement on pages 54 to 57
8
Promote a corporate culture that is based on ethical 
values and behaviours
The Company believes that establishing and maintaining 
high standards of corporate governance are critical 
to the successful delivery of the Group’s strategy and 
to safeguard the interests of its stakeholders. The 
Group is committed to respecting internationally 
recognised human rights and partnering with suppliers 
that: provide decent, safe and fair working conditions 
for their employees with dignity and respect; reduce 
the environmental impact of their operations; and 
demonstrate a strong commitment to business ethics. 
MGB will continue to evolve and strengthen the Group as 
it develops its global relationships.

Corporate governance report
continued
Mothercare plc | Annual Report & Accounts 2024
56
9
Maintain governance structures and processes that are 
fit for purpose and support good decision‑making by the 
board
A key element of the Board’s responsibility is monitoring 
and reviewing the effectiveness of the company’s system 
of internal control, and the non‑executive directors 
challenge and scrutinise its effectiveness and integrity.  
The roles and responsibilities of the Directors, e.g. where 
they sit on and / or chair a specific committee are set out 
at page 56. The terms of reference and matters reserved 
for the board are available on the Company’s website, 
www.mothercareplc.com
 
BUILD TRUST
 
10
Communicate how the company is governed and is 
performing by maintaining a dialogue with shareholders 
and other relevant stakeholders
Reports of the work of the Board and its committees are 
set out in the Annual Report 2024:  
Board: corporate governance pages 54 – 57 and Directors’ 
report pages 62 – 63  
Audit and Risk Committee: page 57  
Nomination Committee – page 57  
Remuneration Committee – pages 58 – 61  
Shareholder notices of meetings and voting at general 
meetings is available on the regulatory information 
service at www.mothercareplc.com. There have been no 
significant votes cast against since 2018  
Copies of previous annual reports are available on the 
same URL
Governance and Committees
The Board is assisted by three main committees that meet and report on a regular basis. At the year end the members of the 
committees were as set out below. A record of the meetings held during the year of the Board and its principal committees and the 
attendance by each director is set out on page 54.
 
 
A  
Audit and Risk Committee
R  
Remuneration Committee
N  
Nomination Committee
Committee members 
 
Brian Small (Chair)  
Gillian Kent 
Gillian Kent (Chair)  
Brian Small 
Clive Whiley (Chair)  
Gillian Kent  
Brian Small
57
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STRATEGIC REPORT
GOVERNANCE
FINANCIALS
Audit and Risk Committee
The Committee comprises Brian Small as Chair and Gillian 
Kent. Brian is a Chartered Accountant with recent and relevant 
financial experience.
The Committee meets regularly during the year with attendance 
noted at page 54 of the Governance report.
The Company’s chairman, CFO and external audit partner are 
invited to attend when appropriate along with other board 
directors and executives from time to time.
The Committee’s remit is to review the independence and 
performance of the external auditor and the scope and issues 
arising from the audit and matters relating to financial control 
and risk. It assists the Board in its review of corporate governance 
and in the presentation of the Company’s financial results 
through its review of the interim and full year accounts before 
approval by the Board, focusing in particular on compliance with 
accounting principles, changes in accounting practice and major 
areas of judgement.
During its scheduled meetings the Committee considered the 
unaudited interim statement, a review of the risk management 
policy, the risk register and risk committee terms of reference and 
minutes. It also reviews internal control reports on the operation of 
the principal franchisees.
Non audit services
A policy in respect of non‑audit work by the audit firm is in 
effect. The general principle is that the audit firm should not be 
requested to carry out non‑audit services on any activity of the 
Company where they may in the future be required to give an 
audit opinion. Furthermore, the appointment of the audit firm for 
any non‑audit work must be approved by the Committee (or by 
the Chair of the Committee in the case of minor matters), and will 
be approved only if it is regarded as being in the best interests 
of the Company and the Committee will not approve (and the 
Company will not pay) any non‑audit fees to the auditors on a 
contingent basis.
Nomination Committee
The Committee comprises Clive Whiley as Chair and Brian Small 
and Gillian Kent. The terms of reference are available on the 
Company’s website, mothercareplc.com.
As a matter of process, the Committee makes recommendations 
to the Board on candidates to fill board vacancies which are 
then considered by the Board in conjunction with any advice or 
recommendation from the Remuneration Committee.
During the year under review, the appointment of Daniel Le 
Vesconte (who had been appointed to the board in January 2023) 
stepped down as a director. Up until his appointment and post 
his departure the business was and continues to be led by the 
CFO and Chairman.
A review of the NED cohort concluded that its size was 
appropriate for the scale of the business.
An internal board evaluation was undertaken during the financial 
year under review by way of questionnaire. The results were 
collated into an anonymised summary. The main take out from 
the results was the need for retail expertise on the board.
Remuneration Committee – see page 58

Directors’ remuneration report 
 
Mothercare plc | Annual Report & Accounts 2024
58
Statement from the Remuneration Committee Chair
Dear Shareholder,
On behalf of my colleagues on the Remuneration Committee and 
the Board, I am pleased to present the Directors’ Remuneration 
Report for the financial year ended 30 March 2024.
The Annual Report on Remuneration provides details of the 
amounts earned in respect of the year ended 30 March 2024 
and how the Directors’ Remuneration Policy is intended to be 
implemented for the year commencing 31 March 2024. The 2023 
Directors’ Remuneration Policy was approved at the company 
AGM on the 13 October 2022 with 99.99% of votes in favour and 
is available in our 2022 Directors’ Remuneration Report on our 
website.
Performance and reward for FY24
The business saw retail sales of £280.8 million, a decline of 13% 
over FY23, 9% on a constant currency basis and Adjusted EBITDA 
of £6.9 million.
This performance was set against continued challenges in our 
Middle Eastern markets and franchise partners still clearing 
inventory due to suppressed demand during Covid‑19. The team 
focused on supporting our franchise partners with ongoing 
improvements in product and service while managing the costs in 
the business, in particular with the delivery of the new ERP system 
to replace the old and costly legacy IT systems and refinancing 
the Groups existing loan facility at high levels of interest costs.
The above informed and shaped the decisions of the Committee 
during the year.
Annual bonus outcomes
The CFO was granted an annual bonus with a maximum 
opportunity equal to 100% of salary in line with the Remuneration 
Policy. The bonus was subject to Adjusted EBITDA performance 
(50% of award), financial based strategic objectives (20% of 
award) and non‑financial based strategic objectives (30% of 
award).
Taking into account EBITDA performance, performance against 
the strategic objectives, underlying performance for FY24 and the 
CFO’s significant contributions during the year, the Committee 
considered a bonus outcome equal to 45% of salary (equivalent 
to 45% of maximum opportunity) to be appropriate. See page 59 
for further details.
Long‑term incentive outcomes
On 28 September 2020 the CFO was granted a performance‑
based LTIP award equal to 100% of salary. 50% of the award 
was subject to FY23 EBITDA performance. 50% of the award 
was subject to absolute TSR performance measured over the 
three‑year period following the grant date. As disclosed in the 
FY23 Directors’ Remuneration Report, FY23 EBITDA performance 
was below the threshold target. The TSR performance measure 
was assessed in October 2023 and performance was below the 
threshold target. The award therefore lapsed in full.
Implementation of remuneration policy for FY25
Salary/Fees
The CFO has been awarded a 6% increase in salary with effect 
from 1 July 2024 (increasing his salary from £274,500 to £291,000). The 
Committee is mindful that the increase is positioned marginally 
above the average workforce increase (4.5%). However, the 
Committee believes that the salary increase is appropriate in the 
context of the CFO’s continued exceptional performance and 
reflects his experience and role and responsibilities.
There is no change in NED fees or the Chairman’s fee.
Annual bonus plan
The CFO’s annual bonus opportunity is in line with the 2023 
Remuneration Policy at a maximum of 100% of salary and subject 
to stretching financial and non‑financial performance measures. 
Details of the performance measures and targets will be 
disclosed in the FY25 Directors’ Remuneration Report.
Long term incentives
The Committee does not intend to grant any long term incentive 
awards to the CFO during FY25.
Remuneration Policy review
The current Remuneration Policy was approved at the 2022 
AGM and is approaching the end of its three year term. During 
the coming year, the Committee will conduct a review of the 
Remuneration Policy and incentive arrangements. The Committee 
will seek consultation with the Group’s major shareholders as 
appropriate on any proposed material changes.
Conclusion
We are committed to a responsible and transparent approach 
in respect of executive pay. The Committee believes that the 
advisory vote provides accountability and gives shareholders a 
say on this important area of corporate governance. We continue 
to welcome any feedback from shareholders and hope to 
receive your support at the 2024 AGM.
 
Gillian Kent 
Chair of the Remuneration Committee 
17 October 2024
Annual Report on Remuneration 
 
59
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
Single total figure of remuneration (audited)
The table below shows the single total figure remuneration for directors in FY24 with comparative figures for FY23.
  
 
Salary and fees
 
Benefits
 
Pension
 
Annual bonus
Long Term 
Incentives
 
Total
 
Director
2024  
£000
2023  
£000
2024  
£000
2023  
£000
2024  
£000
2023  
£000
2024  
£000
2023  
£000
2024  
£000
2023  
£000
2024  
£000
2023  
£000
Executive
 
 
 
 
 
 
 
 
 
 
 
 
Daniel Le Vesconte1
128.0
77.0
13.0
3.7
7.0
–
–
–
–
–
148.0
80.7
Andrew Cook
270.5
259.0
11.0
11.5
15.5
15.5
125.0
–
–
–
422.0
286.0
Non executive
 
 
 
 
 
 
 
 
 
 
 
 
Clive Whiley
120.0
120.0
–
–
–
–
–
–
–
–
120.0 
120.0 
Gillian Kent
57.5
57.5
–
–
–
–
–
–
–
–
57.5
57.5
Mark Newton‑Jones
50.0
50.0
–
–
–
–
–
–
–
–
50.0
50.0
Brian Small
57.5
57.5
–
–
–
–
–
–
–
–
57.5
57.5
1 
 Daniel Le Vesconte stepped down as CEO and from the Board on 8 June 2023. The values in the table represent amounts earned during his tenure as CEO. He remained an 
employee of the Group for the duration of his notice period until 8 December 2023 and continued to receive his salary and benefits during this period.
Executive director base salary (auditable)
Base salary and fees
 
 
2024  
£000
2023  
£000
 
% increase
Daniel Le Vesconte1
363
363
n/a
Andrew Cook
274.5
259
6
1 Dan Le Vesconte stepped down as CEO and from the Board on 8 June 2023. He remained an employee of the Group for the duration 
of his notice period until 8 December 2023 and continued to receive his salary and benefits during this period.
Non‑executive director fees (auditable)
 
 
2024  
£000
2023  
£000
% increase / 
(decrease)
Chairman
120
120
0
Non‑executive director
50
50
0
Chair of audit and risk committee
7.5
7.5
0
Chair of remuneration committee
7.5
7.5
0
Annual bonus plan (audited)
Andrew Cook, the CFO, was granted an annual bonus with a maximum opportunity equal to 100% of salary in line with the Directors’ 
Remuneration Policy. The bonus was subject to Adjusted EBITDA performance (50% of award), financial based strategic objectives (20% 
of award) and non‑financial based strategic objectives (30% of award).
We have delivered Adjusted EBITDA for FY24 of £6.9 million which is marginally above FY23 and in line with market expectations.

Annual Report on Remuneration
continued
Mothercare plc | Annual Report & Accounts 2024
60
Performance against the financial and non‑financial based strategic objectives is summarised below.
Measure
Assessment
financial based strategic objectives (20%)
Refinance the Company’s debt facility on 
improved terms
We were at the advanced stages of refinancing discussions with our lender at
the year end and this was completed after the year end
Deliver the enterprise resource planning system
The enterprise resource planning system was fully implemented in June 2024
Non‑financial based strategic objectives (30%)
Enhance franchise profitability
Several steps taken to enhance franchise profitability including reducing the 
lead time between design and delivery of products, improve control of direct 
cost recharges and product expansion
Continue to strengthen the Mothercare brand 
through existing and new franchise partners and 
brand expansion opportunity
Focus was predominantly on developing existing territories
Reduce bad debt exposure
Credit insurance in place with some franchise partners and mitigation processes 
in place where credit insurance cannot be placed
Taking into account EBITDA performance, performance against 
the strategic objectives, underlying performance for FY24 and 
Andrew Cook’s significant contributions during the year, the 
Committee considered a bonus outcome equal to 45% of salary 
(equivalent to 45% of maximum opportunity) to be appropriate.
Long term incentive (audited)
On 28 September 2020 Andrew Cook was granted a 
performance‑based LTIP award equal to 100% of salary. 50% of 
the award was subject to FY23 EBITDA performance. 50% of the 
award was subject to absolute TSR performance measured over 
the three‑year period following the grant date. The FY23 EBITDA 
and absolute TSR performance were below the threshold targets 
and therefore, the award lapsed in full.
Grant of restricted share awards
Per the Directors’ Remuneration Policy included in the FY22 
Directors’ Remuneration Report, the Committee intended to 
grant performance‑based LTIP awards during the course of the 
three year Policy period (i.e. in FY23, FY24 and FY25). However, no 
awards were granted in FY2023 given the economic uncertainty.
As disclosed in the FY23 Directors’ Remuneration Report, the 
Committee reflected on its approach to long term incentives for 
FY24 and considered that restricted share awards for Andrew 
Cook and other senior management were appropriate as a one‑
off in lieu of performance‑based LTIP awards for FY23 and FY24.
The key rationale was as follows:
• It removed the challenge of setting long term targets in an 
uncertain and volatile market.
• It recognised the need to support retention and reward long 
term value creation through a challenging period requiring 
significant leadership and resilience.
On 25 September 2023, Andrew Cook was granted a restricted share award (in the form of a nil‑cost share option) equal to circa 50% 
of salary. The award will vest on the third anniversary of the grant date subject to continued employment. Any vested shares will be 
subject to a two‑year post‑vesting holding period.
 
 
 
Number 
of shares 
granted
Face value 
of award at 
grant
 
 
Vesting period
 
 
Holding period
Andrew Cook 
3,000,000 
£138,0001 
25 September 2023 to 
25 September 2026
25 September 2026 to 
25 September 2028
1 
 Face value at grant calculated based on the mid‑market closing share price on the dealing day immediately preceding the grant 
date (22 September 2023: £0.046).
The Committee was mindful of market practice and shareholder 
expectations as regards setting restricted share award levels at 
no more than 50% of the performance‑based LTIP opportunity. 
Noting the maximum performance‑based LTIP opportunity 
under the Directors’ Remuneration Policy (150% of salary for FY23) 
and that no performance‑based LTIP awards were granted 
in FY23 or FY24, the Committee notes that the restricted share 
award opportunity granted to Andrew Cook (circa 50% of 
salary) represents a discount much greater than 50% of the 
total performance‑based LTIP opportunity that could have been 
granted to Andrew Cook in FY23 and FY24.
61
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
Payments to past directors and payments for Loss of 
Office
Daniel Le Vesconte stepped down as CEO and from the Board 
on 8 June 2023. He remained an employee of the Group for the 
duration of his notice period until 8 December 2023 and continued 
to receive his salary and benefits during this period.
There were no payments for loss of office made during FY24.
Statement of directors’ shareholding and share interests 
(audited)
The interests of the directors and their connected persons in the 
Company’s ordinary shares as at 25 March 2023 and 30 March 
2024 (or, if earlier, the date the director stepped down from the 
Board) are set out below. As at 17 October 2024, the Company has 
not been advised of any changes to the interests of the directors 
and their connected persons.
 
 
Director
Shareholding 
requirement 
(% salary)
Current 
shareholding 
(% salary)1
 
Shares held 
at 30 March 20242 at 25 March 2023
Executive directors
 
 
 
 
Daniel Le Vesconte3
n/a
n/a
568,582
568,582
Andrew Cook
200%
23.25%
862,375
862,375
Non-executive directors
 
 
 
 
Clive Whiley
n/a
n/a
4,000,000
3,054,168
Gillian Kent
n/a
n/a
–
–
Brian Small
n/a
n/a
–
–
Mark Newton‑Jones
n/a
n/a
2,472,499
2,472,499
1 
Current shareholding as a % of salary was calculated by reference to the average mid‑market quoted share price over the 30 days to the balance sheet date (7.40 pence).
2 
Or, if earlier, the date the director stepped down from the Board.
3 
Dan Le Vesconte stepped down as CEO and from the Board on 8 June 2023. Holding shown is as at termination date.
Share interests
 
 
 
 
 
Director
 
 
 
 
 
Award
 
 
 
 
Date of 
award
 
 
 
Number 
of awards 
at 25.03.23
 
 
 
 
Awards 
granted
 
 
 
 
Awards 
vested
 
 
 
 
Awards 
lapsed
 
 
 
Number 
of awards 
at 30.03.24
 
 
 
 
Exercise 
price
Date at 
which 
award 
vests / 
vested / 
lapsed
Andrew Cook1
SAYE
23.12.2020
180,000
–
–
180,000
0
10p
01.03.2024
 
LTIP 20202
28.09.2020
2,590,000
–
–
2,590,000
0
Nil
28.09.2023
 
Restricted 
Share 
Award 2023
25.09.2023
0
3,000,000
–
–
3,000,000
Nil
25.09.2026
1 
The SAYE maturity lapsed with nil vesting due to the share price being underwater
2 
LTIP 2020 lapsed in full as the FY23 EBITDA and TSR threshold performance targets were not achieved.
Advisers
During the year, the Committee received independent advice 
from Deloitte. Deloitte is a founder member of the Remuneration 
Consultants Group and voluntarily operates under its code of 
conduct in dealings with the Committee.
Statement of voting at General Meeting
The FY23 directors’ remuneration report including the directors’ 
remuneration policy was approved at the Annual General 
Meeting held on 23 October 2023. The table below sets out the 
voting outcome.
 
Resolution
 
Votes For
 
% of Votes For
 
Votes Against
% of Votes 
Against
 
Votes Withheld*
To approve the directors’ remuneration report 
(including the directors’ remuneration policy)
447,056,164
99.99
65,229
0.01
28,422
*A vote withheld is not a vote in law and is not counted in the calculation of votes ‘for’ and ‘against’ each resolution
APPROVAL
This report was approved by the board of directors on 17 October 
2024 and signed on its behalf by Gillian Kent, Chair of the 
remuneration committee.

Directors’ report 
 
Mothercare plc | Annual Report & Accounts 2024
62
The directors present their report on the affairs of the Group, 
together with the financial statements and auditors’ report for the 
53‑week period ended 30 March 2024. The corporate governance 
statement set out on pages 54 to 57 forms part of this report. The 
Chairman’s statement on page 9 gives further information on the 
work of the Board during the period.
The principal activity of the Group is undertaken by its subsidiary 
and owner of the mothercare intellectual property, Mothercare 
Global Brand (MGB). MGB specialises in designing and sourcing 
Mothercare products and licensing and franchising the brand. 
The Group’s headquarters is in the UK and it operates in some 
31 countries through its network of franchise partners.
An overview of future developments can be found in ‘Growth 
Drivers’ on page 29.
Directors
With regard to the appointment and replacement of directors, 
the Company is governed by its Articles of Association, the 
Companies Act 2006 and related legislation and best corporate 
governance practice. The Articles may be amended by special 
resolution of the shareholders. The business of the Company is 
managed by the Board which may exercise all the powers of the 
Company subject to the provision of the Articles of Association, 
the Companies Act and any ordinary resolution of the Company.
The following directors served during the 53‑week period ended 
30 March 2024:
Name
Appointment
Clive Whiley 
Non‑executive chairman and chair of the 
nomination committee
Andrew Cook
Executive director
Gillian Kent 
Non‑executive director and chair of the 
remuneration committee
Daniel Le Vesconte
Executive director (to 8 June 2023)
Mark Newton‑Jones Non‑executive director
Brian Small 
Non‑executive director and chair of the 
audit and risk committee
Daniel Le Vesconte was appointed on 17 January 2023 and his 
appointment as a director was terminated on 8 June 2023.
Mark Newton‑Jones appointment as non‑executive director will 
end at the forthcoming annual general meeting.
The remaining directors will all retire and offer themselves for re‑
election at the forthcoming AGM.
The directors have had regard to the need to foster the 
Company’s business relationship with suppliers, customers and 
others, and the effect of that regard, including the principal 
decisions taken by the Company during FY24 are as set out in 
more detail in the section 172 statement on page 37.
Dividend
The directors are not recommending the payment of a final 
dividend for the year and no interim dividend was paid during 
the year (2023: nil). The Company’s dividend policy is set out on 
page 13 of the Chairman’s statement.
Capital structure
As at 30 September 2024, the Company’s issued ordinary share 
capital was 563,836,626 ordinary shares of 1p each all carrying 
voting rights. The details of the Company’s issued share capital as 
at 30 March 2024 are set out in note 24 to the financial statements. 
No shares were held in Treasury.
Details of the share plans operated by the Group are set out at 
note 29 to the financial statements.
Substantial shareholdings
As at 30 September 2024, the Company had been advised of, or 
was aware of, the following interests above 3% in the Company’s 
ordinary share capital:
 
 
% of issued 
share capital
Richard Griffiths and controlled undertakings
33.22
Lombard Odier Asset Management (Europe) 
Limited
26.67
M&G Plc
9.50
D C Thomson & Company Limited
9.39
Treasury policy and financial risk management
Treasury policy, financial risk management and foreign currency, 
interest rate and credit risk are set out on page 45 of the financial 
review.
Charitable giving
Across three sample sales run by MGB employees, a total of 
£14,412 was made for various charities including Barnados, Teens 
Unite and HomeStart.
Should colleagues wish to donate their time, MGB also offers 
one, non‑contractual, paid Volunteer Day each financial year for 
colleagues to volunteer for any organisation that is a registered 
UK charity and demonstrates a positive social or environmental 
benefit. In the first year of the scheme 85 days were donated to 
organisations.
63
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
Energy and Carbon
The ESG section at page 48 within the Strategic Report contains 
the Group’s SECR reporting on energy consumption and carbon 
emissions.
Political donations
It is the Company’s policy not to make political donations and 
none were made during the year.
Auditors
Each of the persons who was a director of the Company at the 
date of approval of this annual report confirms that:
• so far as the director is aware, there is no relevant audit 
information of which the Company’s auditor is unaware; and
• the director has taken all the steps that he/she ought to have 
taken as a director in order to make himself/herself aware 
of any relevant audit information and to establish that the 
Company’s auditor is aware of that information.
this confirmation is given and should be interpreted in 
accordance with the provisions of section 418 of the Companies 
Act 2006.
Auditor
Gravita Audit Limited has expressed its willingness to continue 
in office as auditor and a resolution to re‑appoint them will be 
proposed at the forthcoming annual general meeting.
Annual general meeting (AGM)
The AGM will be held on 19 November 2024.
By order of the board
Lynne Medini 
Group Company Secretary
17 October 2024

Directors’ responsibilities statement 
 
Mothercare plc | Annual Report & Accounts 2024
64
The directors are responsible for preparing the Annual Report 
and the financial statements in accordance with applicable law 
and regulations.
Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
have prepared the Group Financial Statements in accordance 
with UK‑adopted International Accounting Standards and 
the parent company financial statements in accordance with 
United Kingdom Generally Accepted Accounting Practice 
(United Kingdom Accounting Standards, comprising Financial 
Reporting Standard (FRS) 101 “Reduced Disclosure Framework” 
and applicable law). 
Under company law, the Directors must not approve the 
financial statements unless they are satisfied that they give a true 
and fair view of the state of affairs of the Group and Company 
and of the profit or loss of the Group for that period.
In preparing the financial statements the Directors are required 
to:
• select suitable accounting policies and then apply them 
consistently;
• state whether UK‑adopted International Accounting Standards 
have been followed for the Group financial statements and 
United Kingdom accounting standards, comprising FRS101 
have been followed for the Company financial statements, 
subject to any material departures disclosed and explained in 
the financial statements;
• make judgements and accounting estimates that are 
reasonable and prudent; and
• prepare the financial statements on the going concern 
basis unless it is appropriate to presume that the Group and 
Company will not continue in business.
The directors are responsible for safeguarding the assets of the 
Group and Company and hence for taking reasonable steps for 
the prevention and detection of fraud and other irregularities.
The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements and the 
Directors’ Remuneration Report comply with the Companies Act 
2006. 
The directors are responsible for the maintenance and integrity 
of the parent Company’s website. Legislation in the United 
Kingdom governing the preparation and dissemination 
of financial statements may differ from legislation in other 
jurisdictions.
Directors’ confirmations
In the case of each director in office at the date the directors’ 
report is approved:
• so far as the director is aware, there is no relevant information 
of which the Group’s and Company’s auditors are unaware: 
and 
• they have taken all the steps that they ought to have taken as 
a director in order to make themselves aware of any relevant 
audit information and to establish that the Group’s and parent 
Company’s auditors are aware of that information
This responsibility statement was approved by the board of 
directors on 17 October 2024 and is signed on its behalf by:
Clive Whiley 
Andrew Cook
Chairman 
Chief Financial Officer
Report on the audit of the financial statements
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
Independent auditor’s report 
to the members of Mothercare plc
65
Opinion
We have audited the consolidated financial statements of 
Mothercare plc (the “Parent Company”) and its subsidiaries (the 
“Group”), for the year ended 30 March 2024, which comprise 
the consolidated statement of comprehensive income, the 
consolidated and company statements of financial position, the 
consolidated and company statements of changes in equity, the 
consolidated statement of cash flow and notes to the financial 
statements, including a summary of significant accounting 
policies.
The financial reporting framework that has been applied in the 
preparation of the group financial statements is applicable law 
and UK adopted International accounting standards (IFRSs). 
The financial reporting framework that has been applied in 
the preparation of the parent company financial statements 
is applicable law and United Kingdom Accounting Standards, 
including Financial Reporting Standard 101 Reduced Disclosure 
Framework (United Kingdom Generally Accepted Accounting 
Practice).
In our opinion:
• the financial statements give a true and fair view of the state of 
the group’s and of the parent company’s affairs as at 30 March 
2024 and of the group’s profit for the year then ended;
• the group financial statements have been properly prepared 
in accordance with UK adopted International Accounting 
Standards in conformity with the requirements of the 
Companies Act 2006;
• the parent company financial statements have been properly 
prepared in accordance with UK accounting standards, 
including FRS 101 Reduced Disclosure Framework; and
• the financial statements have been prepared in accordance 
with the requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with International 
Standards on Auditing (UK) (‘ISAs (UK)’) and applicable law. Our 
responsibilities under those standards are further described in the 
Auditor’s responsibilities for the audit of the financial statements 
section of our report. We are independent of the company in 
accordance with the ethical requirements that are relevant to 
our audit of the financial statements in the UK, including the 
FRC’s Ethical Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance with these 
requirements. 
We believe that the audit evidence we have obtained is sufficient 
and appropriate to provide a basis for our opinion.
Material uncertainty related to going concern
In auditing the financial statements, we have concluded that 
the Board’s use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate.
We draw attention to note 2 in the financial statements, which 
explains the Board’s considerations over going concern, including 
factors such as Group’s trading results and its continued access to 
sufficient borrowing facilities against the Group’s latest forecasts 
and projections. These comprise of a base case forecast; a 
sensitized forecast, which applies sensitivities against the base 
case for reasonably possible adverse variations in performance, 
reflecting the ongoing volatility in key markets and a sensitized 
scenario assuming a significant reduction in global retail sales, 
which may result from subdued, consumer confidence or 
disposable income or through store closures or weaker trading in 
the markets, throughout the remainder of FY25 and FY26. 
The Board have noted in their going concern disclosure within 
note 2, that the Group will operate with sufficient cash balances 
and within the financial covenants of the refinanced loan facility, 
following the recent reduction and revision of this facility and the 
Group’s proven cash management capability. Note 2 details the 
post year end IP deal with Reliance and subsequent refinancing 
of the outstanding loan facility which reduces debt and ongoing 
interest charges. Management believe that this supports their 
preparation of the financial statements on a going concern basis.
Our evaluation of the Board’s assessment of the entity’s ability 
to continue to adopt the going concern basis of accounting 
included a detailed review of the Group’s and Company’s 
forecasts in comparison to cash balances held at the date of 
these financial statements and actual expenses in the recent 
period to assess the reasonability of the forecasts presented. 
The existence of a material uncertainty related to going concern 
is one of the most significant risks of material misstatement due 
to the uncertainty of the Group’s ability to meet future liabilities 
as they fall due and it’s ability to meet forecasted results. 
As disclosed in Note 2 of the financial statements, if trading 
conditions were to deteriorate beyond the level of risk applied 
in the sensitised forecast owing to ongoing geopolitical tensions, 
other global downturn in trade or low consumer demand, the 
Group may need to renegotiate with its lender in order to secure 
waivers to potential covenant breaches or have access to 
additional funding to continue its trading activities.
Management performed an assessment in relation to 
Group’s ability to continue as a going concern and the 
assessment comprises a base case scenario that includes a 
reasonable worst-case scenario and a reverse stress test. The 
overall assessment includes key assumptions considered by 
management that required significant judgment in relation to the 
estimation of future revenue generated by each franchisee.
We assessed the significant judgements made by management 
in relation to the reverse stress test to ensure that these are 
adequately considered and in line with current events and 
trading performance.

Independent auditor’s report 
to the members of Mothercare plc 
continued
Mothercare plc | Annual Report & Accounts 2024
66
We performed the following audit procedures to assess the 
management’s judgements, key assumptions and entity’s ability 
to continue as a going concern:
• Liaising with management and discussing their going concern 
assessment, including their view and perspective associated 
with firm’s ability to continue as a going concern
• Reviewing and assessing the reliability of the forecast to ensure 
its accuracy and performing arithmetical checks
• Reviewing the past forecast with the actual results to determine 
if prior year’s estimates were adequately considered and 
whether management’s historical approach in terms of the key 
assumptions was appropriate
• Assessing the worst-case scenario and reverse stress test 
considered by management in line with the key assumptions 
involved and other relevant events to determine the potential 
impact that these may have in respect of the current covenants 
related to the external borrowing facilities
• Assessing the covenants attached to the external borrowing 
facilities and challenging management approach and 
assessment of a breach of covenants during the subsequent 
period
• Reviewing the subsequent trading activities and performance 
in line with the covenants attached to the external borrowing 
facilities; and
• Assessing the relevant disclosure within the annual report in line 
with the management’s assessment and other related aspects 
considered.
Based on the work we have performed, we note the existence 
of material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the 
Company and Group’s ability to continue as a going concern 
for a period of at least twelve months from when the financial 
statements are authorised for issue.
Our responsibilities and the responsibilities of the Directors with 
respect to going concern are described in the relevant sections of 
this report.
Key audit matters
Key audit matters are those matters that, in our professional 
judgment, were of most significance in our audit of the financial 
statements of the current period and include the most significant 
assessed risks of material misstatement (whether or not due to 
fraud) we identified, including those which had the greatest effect 
on: the overall audit strategy, the allocation of resources in the 
audit; and directing the efforts of the engagement team. 
These matters were addressed in the context of our audit of 
the financial statements as a whole, and in forming our opinion 
thereon, and we do not provide a separate opinion on these 
matters. This is not a complete list of all risks identified by our 
audit.
As there is a material uncertainty for the going concern 
assumption, this key audit matter has not been included within 
this key audit matters section. This is in accordance with the 
guidance set out within ISA (UK) 701.
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
67
Key audit matter
How our audit addressed the key audit matter
Defined benefit pension scheme 
As part of our assessment, we identified the defined benefit 
pension scheme as one of the most significant risks where a 
material misstatement could exist. It was reported that the 
Group operates two schemes that relate to staff and executive 
members. 
The valuation of scheme is comprehensive and requires a high 
degree of judgement based on the actuarial assumptions over 
the prevailing future outlook at the point of valuation. Therefore, 
we considered that there are risks associated with the 
judgements related to key assumptions used in the valuation 
reporting of defined benefit scheme.
The defined benefit scheme is assessed under International 
Accounting Standards (IAS) 19 ‘Employee Benefits’.
At the end of period ended 30 March 2024, the defined benefit 
scheme outlines a net obligation of £24.2m, which comprises 
a defined benefit obligation (“DBO”) of £278.9m and assets 
measured at bid market value of £254.7m.
We liaised with management to assess the current schemes 
disclosed in the year and reviewed if an appropriate approach 
in line with IAS19 ‘Employee Benefits’ had been taken and the 
related criteria required to ensure all the relevant aspects are met 
and disclosed;
We obtained and reviewed the actuarial reports that were 
prepared by a management’s specialist to ensure that these are 
compliant with IAS 19 and related criteria;
We have used our own independent specialist to assess and 
provide an opinion in respect of the key assumptions and models 
that have been considered by the actuary in order to determine 
the present value of the defined benefit surplus reported at the 
end of the reporting period;
We have enquired from management, where required, to 
document and obtain further insight in terms of the key 
assumptions disclosed by the actuary;
We have verified the assets and liabilities, that are included 
and disclosed in the schemes, against third party investment 
management report; and
We have reviewed the actuary reports in line with the figures, 
details and information disclosed in financial statements to 
ensure that there are no discrepancies.  
Revenue recognition 
In line with ISA (UK) 240, there is a presumed fraud risk 
associated with revenue recognition. 
The recognition of revenue from contracts with customers 
requires a significant judgement from management. Therefore, 
this aspect may give rise to manipulation risk and inadequate 
approach in respect of the accounting treatment and 
disclosure of revenue in accordance with IFRS 15, Revenue from 
Contracts with Customers. 
We have liaised with management and discussed the 
approach in respect of the revenue recognition for all income 
streams, including any related aspects associated with control 
procedures;
We have assessed the managements’ approach in respect of the 
application of accounting policy in accordance with the criteria 
stipulated by IFRS 15, Revenue from Contracts with Customers;
We have obtained external confirmations from the Group’s 
partners in respect of both revenue streams, royalty and product 
sales; and
We have reviewed the external confirmations provided from the 
Group’s partners in line with the contractual agreements and 
any related aspects such as retail sales or royalty rates; where 
required, we performed recalculation when assessing the royalty 
revenue by franchise partner to adequate recognition and 
disclosure.

Independent auditor’s report 
to the members of Mothercare plc 
continued
Mothercare plc | Annual Report & Accounts 2024
68
Key audit matter
How our audit addressed the key audit matter
Recoverability of trade debtors 
As part of our assessment, we identified the recoverability 
of trade debtors as a risk because of the current trading 
performance and any associated market circumstances that 
the Group is exposed to. 
The overall net trade debtors value is material at Group level, 
reporting a total value of £1.4m (2023: £3.7m) at the end of the 
reporting period.
The assessment associated with trade debtors’ recoverability 
comprises significant judgements and key inputs that are 
required to be addressed in line with the Expected Credit 
Losses as described by IFRS 9.
We have performed analytical review on balances and classes 
of balances to determine whether any significant unusual trends 
and relationships compared to prior year; 
We have raised enquiries, where necessary and required, to 
understand the most up to date relationship with current partners 
and conclude whether any loss of key partners during the pre 
and post year end period;
We have considered and performed a comprehensive 
review in respect of post year end settlements to conclude 
on recoverability and determine whether an adequate value 
reported at the end of the reporting period;
We have assessed other factors such as current market 
conditions in various jurisdictions to determine any deterioration 
of trading performance or shipments being restricted; and 
We have considered a review of judgements and inputs 
considered by management when assessing the Expected 
Credit Losses per IFRS 9 and any associated provisions that were 
incorporated at the end of the reporting period to ensure this is 
consistent and in line with the relevant criteria.
Our application of materiality
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our 
audit procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both 
individually and in aggregate on the financial statements as a whole. 
Based on our professional judgment, we determined materiality for the financial statements as a whole as follows:
Group financial statements
Company financial statements
Overall materiality
£562,000 (2023: £646,000)
£51,000 (2023: £50,000)
How we determined it
1% of revenue (2023: 1% of revenue)
2.5% of gross assets reported at the end 
of the reporting period (2023: 2.5% of gross 
assets at the end of the reporting period) 
Rationale for 
benchmark applied
The basis for materiality has not 
changed from the prior year. We believe 
that revenue is a primary measure 
used by shareholders in assessing 
the performance of the Group and is 
generally accepted auditing benchmarks.
We believe that the gross assets 
is an appropriate measure used 
by shareholders in assessing the 
performance of the Company and is a 
generally accepted auditing benchmark.
For each component in the scope of our Group audit, we allocated a materiality that is less than our overall Group materiality. The 
range of materiality allocated across components was between £1,000 and £546,000. 
We set performance materiality at an amount less than materiality for the financial statements as a whole to reduce to an 
appropriately low level the probability that the aggregate of uncorrected and undetected misstatements exceeds materiality for the 
financial statements as a whole.  Performance materiality was set at £424,500 for the Group and £38,250 for the Company. 
We agreed with the Audit Committee that we would report to them misstatements identified during our audit above £28,300 as well as 
misstatements below those amounts that, in our view, warranted reporting for qualitative reasons.
An overview of the scope of our audit
As part of designing our audit, we determined materiality and assessed the risks of material misstatement in the financial statements. 
In particular, we looked at where the directors made subjective judgments, for example in respect of significant accounting estimates 
that involved making assumptions and considering future events that are inherently uncertain. As in all of our audits we also addressed 
the risk of management override of internal controls, including evaluating whether there was evidence of bias by the directors that 
represented a risk of material misstatement due to fraud.
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
69
HOW WE TAILORED THE AUDIT SCOPE
We tailored the scope of our audit to ensure that we performed 
enough work to be able to give an opinion on the financial 
statements as a whole, taking into account the structure of the 
Group and the Company, the accounting processes and controls, 
and the industry in which they operate.
The Group financial statements are a consolidation of 2 reporting 
units, comprising the Group’s operating businesses and holding 
companies.
We performed audits of the complete financial information of 
Mothercare plc, Mothercare Global Brand Limited, MiniClub 
UK Limited, Early Learning Centre Limited, Gurgle Limited and  
Mothercare Finance (2) Limited reporting units, which were 
individually financially significant and accounted for 100% of 
the Group’s revenue and 100% of the Group’s absolute profit 
before tax (i.e., the sum of the numerical values without regard 
to whether they were profits or losses for the relevant reporting 
units). 
We also performed specified audit procedures over account 
balances and transaction classes that we regarded as material 
to the Group. 
Other information
The directors are responsible for the other information. The other 
information comprises the information included in the annual 
report, other than the financial statements and our auditor’s 
report thereon. Our opinion on the financial statements does not 
cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of 
assurance conclusion thereon.
In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing so, 
consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in 
the audit or otherwise appears to be materially misstated. If 
we identify such material inconsistencies or apparent material 
misstatements, we are required to determine whether there 
is a material misstatement in the financial statements or a 
material misstatement of the other information. If, based on the 
work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report 
that fact. 
We have nothing to report in this regard.
Opinions on other matters prescribed by the 
Companies Act 2006
In our opinion, based on the work undertaken in the course of the 
audit:
• the information given in the strategic report and the directors’ 
report for the financial year for which the financial statements 
are prepared is consistent with the financial statements; and
• the strategic report and the directors’ report have been 
prepared in accordance with applicable legal requirements.
Matters on which we are required to report by 
exception
In the light of the knowledge and understanding of the Group 
and parent company and its environment obtained in the course 
of the audit, we have not identified material misstatements in the 
strategic report or the directors’ report.
We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report to 
you if, in our opinion:
• adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or
• the parent company financial statements are not in agreement 
with the accounting records and returns; or
• certain disclosures of directors’ remuneration specified by law 
are not made; or
• we have not received all the information and explanations we 
require for our audit.
We have nothing to report on these respects. 
Responsibilities of directors
As explained more fully in the directors’ responsibilities statement 
set out on page 64, the directors are responsible for the 
preparation of the financial statements and for being satisfied 
that they give a true and fair view, and for such internal control 
as the directors determine is necessary to enable the preparation 
of financial statements that are free from material misstatement, 
whether due to fraud or error.
In preparing the financial statements, the directors are 
responsible for assessing the Group’s and parent company’s 
ability to continue as a going concern, disclosing, as applicable, 
matters related to going concern and using the going concern 
basis of accounting unless the directors either intend to liquidate 
the Group or the parent company or to cease operations, or have 
no realistic alternative but to do so.
Auditor’s responsibilities
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue our opinion in an auditor’s report. Reasonable assurance is 
a high level of assurance but does not guarantee that an audit 
conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise 
from fraud or error and are considered material if, individually or 
in aggregate, they could reasonably be expected to influence the 
economic decisions of users taken on the basis of the financial 
statements.
A fuller description of our responsibilities is provided on the FRC’s 
website at www.frc.org.uk/auditorsresponsibilities.

Independent auditor’s report 
to the members of Mothercare plc 
continued
Mothercare plc | Annual Report & Accounts 2024
70
The extent to which the audit was considered capable 
of detecting irregularities including fraud
Irregularities, including fraud, are instances of non-compliance 
with laws and regulations. We design procedures in line with our 
responsibilities, outlined above and on the Financial Reporting 
Council’s website, to detect material misstatements in respect of 
irregularities, including fraud.
Our approach to identifying and assessing the risks of material 
misstatement in respect of irregularities, including fraud and non-
compliance with laws and regulations, was as follows:
• the senior statutory auditor ensured the engagement team 
collectively had the appropriate competence, capabilities and 
skills to identify or recognise non-compliance with applicable 
laws and regulations;
• we identified the laws and regulations applicable to the 
company through discussions with directors and other 
management, and from our commercial knowledge and 
experience of the digital marketing and advertising sector.
• we focused on specific laws and regulations which we 
considered may have a direct material effect on the financial 
statements or the operations of the company, including 
Companies Act 2006, taxation legislation, data protection, 
anti-bribery, employment, environmental, health and safety 
legislation and anti-money laundering regulations.
• we assessed the extent of compliance with the laws and 
regulations identified above through making enquiries of 
management and inspecting legal correspondence; and
• identified laws and regulations were communicated within the 
audit team regularly and the team remained alert to instances 
of non-compliance throughout the audit.
• We assessed the susceptibility of the company’s financial 
statements to material misstatement, including obtaining an 
understanding of how fraud might occur, by:
• making enquiries of management as to where they considered 
there was susceptibility to fraud, their knowledge of actual, 
suspected and alleged fraud;
• considering the internal controls in place to mitigate risks of 
fraud and non-compliance with laws and regulations.
To address the risk of fraud through management bias and 
override of controls, we:
• performed analytical procedures to identify any unusual or 
unexpected relationships;
• tested journal entries to identify unusual transactions;
• assessed whether judgements and assumptions made in 
determining the accounting estimates set out in Note  2 of the 
Group financial statements were indicative of potential bias;
• investigated the rationale behind significant or unusual 
transactions 
In response to the risk of irregularities and non-compliance with 
laws and regulations, we designed procedures which included, 
but were not limited to:
• agreeing financial statement disclosures to underlying 
supporting documentation;
• reading the minutes of meetings of those charged with 
governance;
• enquiring of management as to actual and potential litigation 
and claims;
• reviewing correspondence with HMRC and the company’s 
legal advisor
There are inherent limitations in our audit procedures described 
above. The more removed that laws and regulations are from 
financial transactions, the less likely it is that we would become 
aware of non-compliance. Auditing standards also limit the audit 
procedures required to identify non-compliance with laws and 
regulations to enquiry of the directors and other management 
and the inspection of regulatory and legal correspondence, if 
any.
Material misstatements that arise due to fraud can be harder 
to detect than those that arise from error as they may involve 
deliberate concealment or collusion.
A further description of our responsibilities for the audit of the 
financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. This 
description forms part of our auditor’s report.
Other matters which we are required to address
The non-audit services prohibited by the FRC’s Ethical Standard 
were not provided to the Group or the parent company and 
we remain independent of the Group and the parent company 
in conducting our audit. Our audit opinion is consistent with the 
additional report to the audit committee.
Use of our report
This report is made solely to the company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might 
state to the company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company and the 
company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.
Jan Charlesworth  
Senior Statutory Auditor
For and on behalf of Gravita Audit Limited (Statutory Auditors) 
Aldgate Tower 
2 Leman Street 
London  
E1 8FA
17 October 2024
Consolidated income statement
For the 53 weeks ended 30 March 2024
71
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
 
 
53 weeks ended 30 March 2024
52 weeks ended 25 March 2023
 
Note
Before 
adjusted  
items  
£ million
Adjusted  
items1  
£ million
Total  
£ million
Before 
adjusted  
items  
£ million
Adjusted  
items1 
£ million
Total  
£ million
Revenue
4
56.2
–
56.2
73.1
–
73.1
Cost of sales
 
(36.6) 
–
(36.6) 
(52.2) 
–
(52.2) 
Gross profit
 
19.6
–
19.6
20.9
–
20.9
Administrative expenses
6
(13.5) 
0.2
(13.3) 
(15.5) 
(0.2) 
(15.7) 
Impairment gains on 
receivables
18
0.4
–
0.4
0.8
–
0.8
Profit from operations
7
6.5
0.2
6.7
6.2
(0.2) 
6.0
Finance costs
8
(3.4) 
(0.4) 
(3.8) 
(2.8) 
(1.0) 
(3.8) 
Profit before taxation
 
3.1
(0.2) 
2.9
3.4
(1.2) 
2.2
Taxation
9
0.4
–
0.4
(2.3) 
–
(2.3) 
Profit/(loss) for the period
 
3.5
(0.2) 
3.3
1.1
(1.2) 
(0.1) 
Profit/(loss) for the period 
attributable to equity holders 
of the parent
 
3.5
(0.2) 
3.3
1.1
(1.2) 
(0.1) 
Earnings per share
 
 
 
 
 
 
Basic
 11
 
 
0.6p
 
 
(0.0)p
Diluted
 11
 
 
0.6p
 
 
(0.0)p
1 
 Includes adjusted costs (property costs, restructuring and reorganisation costs). Adjusted items are considered to be one-off or significant in nature and /or value. Excluding 
these items from profit metrics provides readers with helpful additional information on the performance of the business across the periods because it is consistent with how 
business performance is reviewed by the Board.

Consolidated statement of comprehensive income
For the 53 weeks ended 30 March 2024
Mothercare plc | Annual Report & Accounts 2024
72
 
Note
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Profit/(loss) for the period
 
3.3
(0.1)
Items that will not be reclassified subsequently to the income statement:
 
 
 
Remeasurement of net defined benefit liability:  
Actuarial loss on defined benefit pension schemes
30
(33.8) 
(4.5) 
Deferred tax relating to items not reclassified
16
2.0
1.1
Other comprehensive expense for the period
 
(31.8) 
(3.4) 
Total comprehensive expense for the period wholly attributable to equity holders of the 
parent
 
(28.5) 
(3.5) 
Consolidated balance sheet
As at 30 March 2024
73
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
 
Note
30 March  
2024  
£ million
25 March  
2023  
£ million
Non-current assets
 
 
 
Intangible assets
13
7.9
5.8
Property, plant and equipment
14
0.2
0.2
Right-of-use leasehold assets
15
0.1
0.3
Deferred tax assets
16
3.4
–
Retirement benefit obligations
30
–
8.4
 
 
11.6
14.7
Current assets
 
 
 
Inventories
17
0.6
0.9
Trade and other receivables
18
4.3
7.2
Derivative financial instruments
21
0.7
0.5
Current tax assets
 
0.2
0.2
Cash and cash equivalents
19
5.0
7.1
 
 
10.8
15.9
Total assets
 
22.4
30.6
Current liabilities
 
 
 
Trade and other payables
22
(8.1) 
(10.8) 
Lease liabilities
15
(0.2) 
(0.3) 
Provisions
23
(0.3) 
(0.9) 
Borrowings
20
(19.7) 
–
 
 
(28.3) 
(12.0) 
Non-current liabilities
 
 
 
Borrowings
20
–
(19.5) 
Lease liabilities
15
–
(0.2) 
Provisions
23
–
(0.3) 
Retirement benefit obligations
30
(24.2) 
–
Deferred tax liabilities
16
–
(0.4) 
 
 
(24.2) 
(20.4) 
Total liabilities
 
(52.5) 
(32.4) 
Net liabilities
 
(30.1) 
(1.8) 
Equity attributable to equity holders of the parent
 
 
 
Share capital
24
89.3
89.3
Share premium account
25
108.8
108.8
Own shares
 
(0.2) 
(0.2) 
Translation reserve
26
(3.7) 
(3.7) 
Retained loss
 
(224.3) 
(196.0) 
Total equity
 
(30.1) 
(1.8) 
Approved by the board and authorised for issue on 17 October 2024 and signed on its behalf by:
 
Andrew Cook 
Chief Financial Officer
Company Registration Number: 1950509

Consolidated statement of changes in equity
For the 53 weeks ended 30 March 2024
Mothercare plc | Annual Report & Accounts 2024
74
 
Note
Share 
capital  
£ million
Share 
premium 
account  
£ million
Own shares  
£ million
Translation  
reserve  
£ million
Retained 
earnings  
£ million
Total equity  
£ million
Balance at 25 March 2023
 
89.3
108.8
(0.2) 
(3.7) 
(196.0) 
(1.8) 
Items that will not be 
reclassified subsequently to the 
income statement
 
–
–
–
–
(31.8) 
(31.8) 
Other comprehensive expense
 
–
–
–
–
(31.8) 
(31.8) 
Profit for the period
 
–
–
–
–
3.3
3.3
Total comprehensive expense
 
–
–
–
–
(28.5) 
(28.5) 
Adjustment to equity for equity- 
settled share-based payments
29
–
–
–
–
0.2
0.2
Balance at 30 March 2024
 
89.3
108.8
(0.2) 
(3.7) 
(224.3) 
(30.1) 
For the 52 weeks ended 25 March 2023
 
Note
Share 
capital  
£ million
Share 
premium 
account  
£ million
Own shares  
£ million
Translation  
reserve  
£ million
Retained 
earnings  
£ million
Total equity  
£ million
Balance at 26 March 2022
 
89.3
108.8
(1.0) 
(3.7) 
(191.9) 
1.5
Items that will not be 
reclassified subsequently to the 
income statement
 
–
–
–
–
(3.4) 
(3.4) 
Other comprehensive expense
 
–
–
–
–
(3.4) 
(3.4) 
Loss for the period
 
–
–
–
–
(0.1) 
(0.1) 
Total comprehensive expense
 
–
–
–
–
(3.5) 
(3.5) 
Shares transferred to executive 
on vesting
 
–
–
0.8
–
(0.8) 
–
Adjustment to equity for equity- 
settled share-based payments
29
–
–
–
–
0.2
0.2
Balance at 25 March 2023
 
89.3
108.8
(0.2) 
(3.7) 
(196.0) 
(1.8) 
Consolidated cash flow statement
For the 53 weeks ended 30 March 2024
75
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
 
Note
53 weeks 
ended 
30 March 
2024 
£ million
52 weeks 
ended 
25 March 
2023 
£ million
Net cash inflow from operating activities
27
4.8
4.3
Cash flows from investing activities
 
 
 
Purchase of property, plant and equipment
 
(0.1) 
(0.1) 
Purchase of intangibles – software
 
(2.2) 
(2.2) 
Cash used in investing activities
 
(2.3) 
(2.3) 
Cash flows from financing activities
 
 
 
Interest paid
 
(4.2) 
(2.8) 
Lease interest paid
 
(0.1) 
(0.1) 
Repayment of leases
 
(0.2) 
(0.2) 
Facility fee paid
 
–
(0.9) 
Net cash outflow from financing activities
 
(4.5) 
(4.0) 
Net decrease in cash and cash equivalents
 
(2.0) 
(2.0) 
Cash and cash equivalents at beginning of period
 
7.1
9.2
Effect of foreign exchange rate changes
 
(0.1) 
(0.1) 
Cash and cash equivalents at end of period
27
5.0
7.1

Notes to the consolidated financial statements
 
Mothercare plc | Annual Report & Accounts 2024
76
1 
General information
Mothercare plc is a company incorporated in Great Britain under 
the Companies Act 2006. The address of the registered office is 
given in the shareholder information on page 134. The nature of 
the Group’s operations and its principal activities are set out in 
the operational review on page 14.
These financial statements are presented in UK pounds 
sterling because that is the currency of the primary economic 
environment in which the Group operates. Foreign operations are 
included in accordance with the policies set out in note 2.
2 
Significant accounting policies
Basis of presentation
The Group’s accounting period covers the 53 weeks ended 
30 March 2024. The comparative period covered the 52 weeks 
ended 25 March 2023.
Basis of accounting
The consolidated financial statements of Mothercare Plc as of 
30 March 2024 and for the year then ended (the “consolidated 
financial statements”) have been prepared in accordance with 
UK adopted International Accounting Standards (“IFRS”) and 
with the requirements of the Companies Act 2006 as applicable 
to companies reporting under those standards The financial 
statements have been prepared under the historical cost 
convention.
New and amended standards adopted by the Group
The Group has applied the following standards and 
amendments for the first time for its annual reporting period 
commencing on or after 1 January 2023:
• Disclosure of Accounting Policies – Amendments to IAS 1 and 
IFRS Practice Statement 2, effective 1 January 2023;
• Definition of accounting Estimates – Amendments to IAS 8 
effective 1 January 2023;
• Deferred tax related to Assets and Liabilities arising from a 
Single Transaction effective 1 January 2023;
• OECD Pillar Two Rules, effective immediately.
The amendments listed above did not have any impact on the 
amounts recognised in prior periods and are not expected to 
significantly affect the current or future periods.
New standards and interpretations not yet adopted
Certain amendments to accounting standards have been 
published that are not mandatory for 30 March 2024 reporting 
periods and have not been early adopted by the Group. These 
amendments are not expected to have a material impact on the 
entity in the current or future reporting periods an on foreseeable 
future transactions
Going concern
As stated in the strategic report, the Group’s business activities 
and the factors likely to affect its future development are set 
out in the principal risks and uncertainties section of the Group 
financial statements. The financial position of the Group, its cash 
flows, liquidity position and borrowing facilities are set out in the 
financial review.
Since the balance sheet date the IP rights for the Mothercare 
brand for India, Bhutan, Bangladesh, Sri Lanka and Nepal were 
transferred to JVCO 2024 Ltd on 31 August 2024, which was a 
wholly owned subsidiary of the Group, at a value of £33.3 million. 
On 17 October, in return for a 51% equity interest in JVCO 2024, 
together with some royalty concessions, the Group received a 
gross consideration of £16.0 million, from Reliance, our current 
franchise partner in India.
From these proceeds Mothercare repaid £11.5 million of its existing 
loan facility, reducing the principal liability to £8 million and at 
the same time revised the terms of facility including reducing 
the interest charged from 13% per annum plus SONIA plus an 
additional 1% per annum payment-in-kind coupon to 4.8% per 
annum plus SONIA (with SONIA at a floor of 5.2%) plus a 1% per 
annum payment-in-kind coupon for the first 12 months, rising to 
1.5% per annum for the 13 to 18 months and then 2% per annum 
thereafter percentage and revising the financial covenants.
The consolidated financial information has been prepared on 
a going concern basis. When considering the going concern 
assumption, the Directors of the Group have reviewed a number 
of factors, including the Group’s trading results , the recent 
reduction in debt and interest charges and its continued access 
to sufficient borrowing facilities against the Group’s latest 
forecasts and projections, comprising:
• A Base Case forecast; and
• A Sensitised forecast, which applies sensitivities against 
the Base Case for reasonably possible adverse variations 
in performance, reflecting the ongoing volatility in our key 
markets.
• The Sensitised scenario assumes the following additional key 
assumption:
• A significant reduction in global retail sales, which may result 
from subdued, consumer confidence or disposable income 
or through store closures or weaker trading in our markets, 
throughout the remainder of FY25 and FY26.
The Board’s confidence in the Group’s Base Case forecast, 
which indicates that the Group will operate with sufficient cash 
balances and within the financial covenants of the loan facility, 
following the recent reduction and revision of this facility and 
the Group’s proven cash management capability, supports our 
preparation of the financial statements on a going concern basis.
However, as described in our strategic report, the global 
economic uncertainties have impacted our retail sales during the 
year and post year end. In particular, our Middle East markets, 
which contribute around 41% of the Group’s total retail sales 
continue to be the most challenging. If trading conditions were 
to deteriorate beyond the level of risk applied in the sensitised 
77
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
2 
Significant accounting policies (continued) 
forecast owing to ongoing geopolitical tensions, other global 
downturn in trade or low consumer demand, the Group may 
need to renegotiate with its lender in order to secure waivers 
to potential covenant breaches or have access to additional 
funding to continue its trading activities. Whilst the directors 
believe that the post year end deal with Reliance, as described 
above, has now put the Group in a stronger position, it is 
acknowledged that, in view of the above, there remains a 
material uncertainty which may cast significant doubt about 
the Group’s ability to continue as a going concern. The financial 
statements do not include any adjustments that would result if 
the Group was unable to continue as a going concern.
Basis of consolidation
The consolidated financial statements incorporate the financial 
statements of the Company and entities controlled by the 
Company (its subsidiaries) made up to 30 March 2024. Control is 
achieved when the Company:
• has the power over the investee;
• is exposed, or has the right, to variable returns from its 
involvement with the investee; and
• has the ability to use its powers to affect its returns.
The Company reassesses whether or not it controls an investee if 
facts and circumstances indicate that there are changes to one 
or more of the three elements of control listed above.
The accounting policies of subsidiaries are in line with those used 
by the Group.
All intra-Group transactions, balances, income and expenses are 
eliminated on consolidation.
Revenue recognition
Revenue is recognised only when (or as) the Group satisfies a 
performance obligation by transferring control of the promised 
goods or services to a customer. The transfer of control can 
occur over time or at a point in time. Revenue is measured at the 
transaction price the Group expects to be entitled to in a contract 
with a customer and excludes amounts collected on behalf of 
third parties discounts, value-added taxes (VAT) and other sales-
related taxes.
Revenue recognition has been considered in accordance with 
IFRS 15 and two separate performance obligations have been 
identified in relation to income received from franchise partners:
The first performance obligation identified relates to the sale of 
goods to international franchise partners. Turnover from such 
sales is recognised at the point in time at which the control of 
goods is transferred, which is on dispatch. There are two potential 
points in time depending on the method of shipping. In the first 
instance, control passes to the franchise partner once the goods 
are loaded on their shipping vessel. In the second instance, 
control passes to the franchise partner at the point their freight 
carrier collects the goods from one of our distribution centres.
The second performance obligation is in relation to royalty 
revenue from licences provided to franchise partners to trade 
under the mothercare brand name, which is recognised on 
a sales usage basis when the corresponding retail sales are 
recognised by the franchise partner, in accordance with the 
substance of the relevant licensing agreement, the Group has 
also recognised revenue with certain customers on an agency 
basis.
The most significant consideration under IFRS 15 in determining 
this treatment is that control of the stock passes directly from the 
manufacturer to the franchise partner, therefore the Group never 
takes control of the stock during the logistics cycle.
Agency revenue, being solely the margin element of the sale, is 
recognised at the point that control of the goods passes to the 
franchise partner.
Given the Group’s business model, management are required 
to apply their judgment as to whether the Group is contracting 
in the capacity of an agent or a principal. The key determining 
factor considered by management in making such a judgment 
is whether control of the stock passes to the Group (before 
transferring to the franchise partner).
Interest income
Interest income is accrued on a time basis, by reference to the 
principal outstanding and at the effective interest rate applicable, 
which is the rate that exactly discounts estimated future cash 
receipts through the expected life of the financial asset to that 
asset’s net carrying amount.
Accrued income
Accrued income relates to revenue the Group is entitled to, 
where amounts have not yet been invoiced, and is treated as a 
receivable yet to be invoiced, dependent only on the passage of 
time. In these instances, the Group has an unconditional right to 
the revenue.
Adjusted earnings
The Group considers that adjusted profit before tax provides 
additional useful information for shareholders. The term adjusted 
earnings is not a defined term under IFRS and may not therefore 
be comparable with similarly titled profit measurements reported 
by other companies. It is not intended to be a substitute for IFRS 
measures of profit.
As the Group has chosen to present an alternative earnings per 
share measure, a reconciliation of this alternative measure to the 
statutory measure required by IFRS is given in note 11.
To meet the needs of shareholders and other external users of the 
financial statements the presentation of the income statement 
has been formatted to show more clearly, through the use of 
columns, our adjusted business performance which provides 
more useful information on underlying trends.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
78
2 
Significant accounting policies (continued) 
The adjustments made to reported results are as follows:
Adjusted items
Due to their significance or one-off nature, and where 
treatment as an adjusted item provides stakeholders with 
additional useful information to assess the year-on-year trading 
performance of the Group, certain items have been classified as 
adjusted.
The gains and losses on these items, such as impairment charges 
and restructuring costs can have a material impact on the trend 
in profit from operations and the result for the period. Adjusting 
for these items is consistent with how business performance is 
measured internally by the Board and Operating Board.
On this basis the following items are analysed as adjusted items 
on the face of the income statement:
• costs associated with restructuring and redundancies;
• dilapidations costs related to the Group’s head office building;
• movement on the expected outcome related to the 
administration of Mothercare UK Limited (in administration).
Further details of the adjusted items are provided in note 6.
Leasing
All leases are accounted for by recognising a right-of-use asset 
and a lease liability unless they are for leases of low value assets, 
or for a duration of twelve months or less.
Lease liabilities are measured at the present value of the 
contractual payments due to the lessor over the lease term, with 
the discount rate determined by reference to the rate inherent 
in the lease unless (as it typically the case) this is not readily 
determinable, in which case the Group’s incremental borrowing 
rate on commencement of the lease is used. Variable lease 
payments are only included in the measurement of the lease 
liability if they depend on an index or rate. In such cases, the initial 
measurement of the lease liability assumes the variable element 
will remain unchanged throughout the lease term. Other variable 
lease payments are expensed in the period to which they relate.
Right-of-use assets are initially measured at the amount of 
the lease liability, reduced for any lease incentives received, 
and increased for: lease payments made at or before 
commencement of the lease; initial direct costs incurred; and the 
amount of any dilapidations provision recognised where the 
Group is contractually required to dismantle, remove or restore 
the leased asset.
Subsequent to initial measurement, lease liabilities increase as 
a result of interest charged at a constant rate on the balance 
outstanding and are reduced for lease payments made. Right- 
of-use assets are amortised on a straight-line basis over the 
remaining term of the lease or over the remaining economic life 
of the asset if, rarely, this is judged to be shorter than the lease 
term.
When the Group revises its estimate of the term of any lease, it 
adjusts the carrying amount of the lease liability to reflect the 
payments to make over the revised term, which are discounted at 
the same discount rate as applied on lease commencement.
The carrying value of lease liabilities is similarly revised when 
the variable element of future lease payments dependent on a 
rate or index is revised. An equivalent adjustment is made to the 
carrying value of the right-of-use asset, with the revised carrying 
amount being amortised over the revised remaining lease term.
Foreign currencies
The individual financial statements of each Group company are 
presented in the currency of the primary economic environment 
in which it operates (its functional currency). For the purpose of 
the consolidated financial statements, the results and financial 
position of each Group company are expressed in pounds 
sterling, which is the functional currency of the Company, and the 
presentation currency for the consolidated financial statements.
In preparing the financial statements of the individual companies, 
transactions in currencies other than the functional currency are 
recorded at the rates of exchange prevailing on the dates of 
the transactions. At each balance sheet date, monetary assets 
and liabilities that are denominated in foreign currencies are 
retranslated at the rates prevailing on the balance sheet date. 
Non-monetary assets and liabilities carried at fair value that are 
denominated in foreign currencies are translated at the rates 
prevailing at the date when the fair value was determined.
Exchange differences arising on the settlement of monetary items, 
and on the retranslation of monetary items, are included in the 
income statement.
In these consolidated financial statements, the assets and 
liabilities of the Group’s foreign operations are translated at 
exchange rates prevailing on the balance sheet date. Income 
and expense items are translated at the average exchange 
rates for the period; unless exchange rates fluctuate significantly 
during that period, in which case the exchange rates at the date 
of transactions are used. Exchange differences arising, if any, 
are classified within other comprehensive income, accumulated 
in equity in the Group’s translation reserve. Such translation 
differences are recognised as income or as expenses in the 
period in which the operation is disposed of.
Retirement benefit costs
Payments to defined contribution retirement benefit schemes are 
charged as an expense as they fall due.
For defined benefit schemes, the cost of providing benefits is 
determined using the Projected Unit Credit Method, with actuarial 
valuations being carried out at each balance sheet date. 
Actuarial gains and losses are recognised in full in the period 
in which they occur. They are recognised outside the income 
statement and presented in other comprehensive income.
Past service cost is recognised at the earlier of the following: when 
the plan amendment or curtailment occurs; or when the entity 
recognises related restructuring costs or termination benefits.
The retirement benefit obligation recognised in the balance sheet 
represents the present value of the defined benefit obligation 
less the fair value of scheme assets. Any asset resulting from this 
79
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FINANCIALS
2 
Significant accounting policies (continued) 
calculation is limited to past service cost, plus the present value of 
available refunds.
The Group has an unconditional right to a refund of surplus under 
the rules.
In consultation with the independent actuaries to the schemes, 
the valuation of the retirement benefit obligations has been 
updated to reflect current market discount rates, and also 
considering whether there have been any other events that 
would significantly affect the pension liabilities. The impact of 
these changes in assumptions and events has been estimated in 
arriving at the valuation of the retirement benefit obligations.
Taxation
The tax expense represents the sum of the tax currently payable 
and deferred tax.
The tax currently payable is based on taxable profit for the 
financial year. Taxable profit differs from net profit as reported 
in the income statement because it excludes items of income or 
expense that are taxable or deductible in other financial years 
and it further excludes items that are never taxable or deductible. 
The Group’s liability for current tax is calculated using tax rates 
that have been enacted or substantively enacted by the balance 
sheet date.
Deferred tax is the tax expected to be payable or recoverable on 
differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used 
in the computation of taxable profit, and is accounted for using 
the balance sheet liability method.
Deferred tax liabilities are recognised for taxable temporary 
differences arising on investments in subsidiaries and interests 
in joint ventures, except where the Group is able to control the 
reversal of the temporary difference and it is probable that the 
temporary difference will not reverse in the foreseeable future.
Deferred tax assets are recognised to the extent that it is 
probable that taxable profits will be available against which 
deductible temporary differences can be utilised. Such assets and 
liabilities are not recognised if the temporary difference arises 
from initial recognition of goodwill or from the initial recognition 
(other than in a business combination) of other assets and 
liabilities in a transaction that affects neither the tax profit nor the 
accounting profit.
The carrying amount of deferred tax assets is reviewed at each 
balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow 
all or part of the asset to be recovered.
Deferred tax is calculated at the tax rates that are expected 
to apply in the period when the liability is settled or the asset 
is realised based on the tax rates that have been enacted 
or substantively enacted at the reporting date. Deferred 
tax is charged or credited in the income statement, except 
when it relates to items charged or credited directly to other 
comprehensive income, in which case the deferred tax is also 
dealt with in other comprehensive income.
Deferred tax assets and liabilities are offset when there is a 
legally enforceable right to set off current tax assets against 
current tax liabilities and when they relate to income taxes levied 
by the same taxation authority and the Group intends to settle its 
current tax assets and liabilities on a net basis.
Property, plant and equipment
Property, plant and equipment is carried at cost less accumulated 
depreciation and any recognised impairment losses.
Depreciation is charged so as to write off the cost or valuation of 
assets, other than land and assets in the course of construction, 
over their estimated useful lives, using the straight-line method, on 
the following bases:
Leasehold improvements – 2 years
Fixtures, fittings and equipment – 3 to 10 years
The gain or loss arising on the disposal or retirement of an asset 
is determined as the difference between the sales proceeds and 
the carrying amount of the asset and is recognised in the income 
statement. Management re-assess the useful lives and residual 
values of property, plant and equipment on an annual basis.
Intangible assets – software
Where computer software is not an integral part of a related item 
of computer hardware, the software is classified as an intangible 
asset. The capitalised costs of software for internal use include 
external direct costs of materials and services consumed in 
developing or obtaining the software and payroll and payroll- 
related costs for employees who are directly associated with 
and who devote substantial time to the project. Capitalisation of 
these costs ceases no later than the point at which the software 
is substantially complete and ready for its intended internal 
use. These costs are amortised on a straight-line basis over their 
expected useful lives, which is normally five years.
Assets under the course of construction
Whilst internal development of intangible software assets is 
taking place, assets are reported in the category of assets under 
the course of construction. Once an asset is ready for use, either 
in stages or in entirety, the asset is transferred to the reported 
category of intangible assets – software and depreciation 
commences.
Impairment of tangible and intangible assets excluding 
goodwill
At each balance sheet date, the Group reviews the carrying 
amounts of its tangible and intangible assets to determine 
whether there is any indication that those assets have suffered 
an impairment loss. If any such indication exists, the recoverable 
amount of the asset is estimated in order to determine the extent 
of the impairment loss (if any). Intangible assets under the course 
of construction are tested for impairment annually irrespective 
of whether there are any indicators of impairment. Where the 
asset does not generate cash flows that are independent from 
other assets, the Group estimates the recoverable amount of the 
cash generating unit to which the asset belongs. An intangible 
asset with an indefinite useful life is tested for impairment at least 

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
80
2 
Significant accounting policies (continued) 
annually and whenever there is an indication that an asset may 
be impaired.
The recoverable amount is the higher of fair value less costs to sell 
and value in use. In assessing value in use, the estimated future 
cash flows are discounted to their present value using a pre-tax 
discount rate that reflects current market assessments of the time 
value of money and the risks specific to the asset for which the 
estimates of future cash flows have not been adjusted.
If the recoverable amount of an asset (or cash-generating unit) 
is estimated to be less than its carrying amount, the carrying 
amount of the asset (or cash-generating unit) is reduced to its 
recoverable amount. An impairment loss is recognised as an 
expense in the income statement immediately.
Where an impairment loss subsequently reverses, the carrying 
amount of the asset (or cash generating unit) is increased to 
the revised estimate of its recoverable amount, but so that the 
increased carrying amount does not exceed the carrying amount 
that would have been determined had no impairment loss 
been recognised for the asset (or cash-generating unit) in prior 
years. A reversal of an impairment loss is recognised as income 
immediately.
Inventories
Inventories are stated at the lower of cost and net realisable 
value. Cost comprises direct materials and, where applicable, 
direct labour costs and those overheads that have been incurred 
in bringing the inventories to their present location and condition.
Cost is calculated using the weighted average cost formula. 
Net realisable value represents the estimated selling price less 
all estimated costs of completion and costs to be incurred in 
marketing, selling and distribution.
Financial guarantees
Where the Company has entered into financial guarantee 
contracts, such as over a lease, these are initially measured at fair 
value, and later revalued to the higher of: expected credit losses, 
and the amount initially recognised less any cumulative income/ 
amortisation.
Lease guarantees
Amounts which have fallen due are treated as financial 
guarantee contracts under IFRS 9: Financial instruments. Amounts 
which are a potential future liability are accounted for under 
IAS 37: Provisions.
Financial instruments
Financial assets and liabilities are recognised on the Group’s 
balance sheet when the Group becomes a party to the 
contractual provisions of the instrument.
Trade receivables
Trade receivables are initially measured at the transaction price, 
and subsequently measured at amortised cost less provision or 
impairment. The Group recognises a loss allowance for expected 
credit losses on trade receivables, which is updated at each 
financial reporting date to reflect changes in credit risk since initial 
recognition.
Expected credit losses are estimated using a provision matrix 
based on the Group’s historical credit loss experience, adjusted 
for factors that are specific to the debtors, general economic 
conditions, and an assessment of both the current as well as the 
forecast direction of conditions at the reporting date, including 
time value of money where appropriate.
Financial asset
The Group holds a financial asset of £0.7 million (2023: £0.5 million) 
reflecting the amount which the administrators of Mothercare 
UK Ltd and Mothercare Business Services are expected to pay 
towards settlement of the Group’s secured debt. This amount 
represents the realisation of cash from the wind-up of the UK 
business through the administration process. The asset has been 
fair valued based on the administrators’ worst-case estimate of 
the amount that the Group will receive.
Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and demand 
deposits, and other short-term highly liquid investments that are 
readily convertible to a known amount of cash and are subject to 
an insignificant risk of change in value.
Financial liabilities and equity
Financial liabilities and equity instruments are classified 
according to the substance of the contractual arrangements 
entered into. An equity instrument is any contract that evidences 
a residual interest in the assets of the Group after deducting all of 
its liabilities.
Bank borrowings
Interest-bearing bank loans and overdrafts are initially 
measured at fair value, net of direct issue costs. Finance charges, 
including premiums payable on settlement or redemption and 
direct issue costs, are accounted for on an accruals basis to the 
income statement using the effective rate interest method and 
are added to the carrying amount of the instrument to the extent 
that they are not settled in the period in which they arise.
Finance costs directly attributable to the acquisition or 
construction of qualifying assets are capitalised. Qualifying assets 
are those that necessarily take a substantial period of time to 
prepare for their intended use.
Trade payables
Trade payables are initially measured at fair value, and are 
subsequently measured at amortised cost, using the effective 
interest rate method.
Equity instruments
Equity instruments issued by the Company are recorded as the 
proceeds are received, net of direct issue costs.
Derivative financial instruments
The Group’s financial risk management policy prohibits the use 
of derivative financial instruments for speculative or trading 
81
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
2 
Significant accounting policies (continued) 
purposes and the Group does not therefore hold or issue any 
such instruments for such purposes.
Provisions
Provisions, including liabilities of uncertain timing or amount such 
as leasehold dilapidations, warranty claims and disputes, and 
onerous leases, are recognised when the Group has a present 
obligation as a result of a past event, and it is probable that
the Group will be required to settle that obligation. Provisions 
are measured at the directors’ best estimate of the expenditure 
required to settle the obligation at the balance sheet date, and 
are discounted to present value where the effect is material.
Onerous contracts
Present obligations arising out of onerous contracts are 
recognised and measured as provisions. An onerous contract is 
considered to exist where the Group has a contract under which 
the unavoidable costs of meeting the obligations under the 
contract exceed the economic benefits expected to be received 
under it.
Share-based payments
The Group issues equity-settled share-based payments to certain 
employees. Equity-settled share-based payments are measured 
at fair value at the date of grant and expensed on a straight-line 
basis over the vesting period. The estimates are updated at each 
balance sheet date for the Group’s expectation of shares that will 
eventually vest and adjusted for the effect of non-market based 
vesting conditions.
Fair value is measured by use of the valuation technique 
considered to be most appropriate for each class of award, 
including Black-Scholes calculations and Monte Carlo simulations. 
The expected life used in the formula is adjusted, based on 
management’s best estimate, for the effects of non-transferability, 
exercise restrictions and behavioural considerations.
For cash-settled share-based payments, a liability equal to the 
portion of the goods or services received is recognised at the 
current fair value determined at each balance sheet date, with 
any changes in fair value recognised in the profit or loss for the 
year.
The Group also provides employees with the ability to purchase 
the Group’s ordinary shares at 80% of the current market value 
within an approved Save As You Earn scheme. The Group records 
an expense based on its estimate of the 20% discount related to 
shares expected to vest on a straight-line basis over the vesting 
period.
Alternative performance measures (APMs)
In the reporting of financial information, the Directors have 
adopted various APMs of historical or future financial 
performance, position or cash flows other than those defined or 
specified under UK-adopted International Accounting Standards 
(IFRS).
These measures are not defined by IFRS and therefore may not 
be directly comparable with other companies’ APMs, including 
those in the Group’s industry.
APMs should be considered in addition to, and are not intended 
to be a substitute for, or superior to, IFRS measurements.
Purpose
The Directors believe that these APMs assist in providing 
additional useful information on the performance and position 
of the Group because they are consistent with how business 
performance is reported to the Board and Operating Board.
APMs are also used to enhance the comparability of information 
between reporting periods and geographical units by adjusting 
for non-recurring or uncontrollable factors which affect IFRS 
measures, to aid the user in understanding the Group’s 
performance.
Consequently, APMs are used by the Directors and management 
for performance analysis, planning, reporting and incentive 
setting purposes and have remained consistent with prior year.
The key APMs that the Group has focused on during the period 
are as follows:
Group worldwide sales:
Group worldwide sales are total international retail sales. Total 
Group revenue is a statutory number and is made up of receipts 
from international franchise partners, which includes royalty 
payments and the cost of goods dispatched to international 
franchise partners.
Constant currency sales:
The Group reports some financial measures on both a reported 
and constant currency basis. Sales in constant currency exclude 
the impact of movements in foreign exchange translation. The 
constant currency basis retranslates the previous year’s revenues 
at the average actual periodic exchange rates used in the 
current financial year. This measure is presented as a means of 
eliminating the effects of exchange rate fluctuations on the year 
on year reported results. Further details are disclosed within the 
Financial Review on pages 42 to 50.
Profit/(loss) before adjusted items:
The Group’s policy is to exclude items that are considered to be 
significant in both nature and/or quantum and where treatment 
as an adjusted item provides stakeholders with additional useful 
information to assess the year-on-year trading performance of 
the Group. On this basis, the following items were included within 
adjusted items for the 53-week period ended 30 March 2024:
• costs associated with restructuring and redundancies;
• dilapidations costs related to the Group’s head office building. 
A reconciliation of adjusted earnings is shown in note 6.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
82
3 
Critical accounting judgements and key sources of 
estimation uncertainty
In the process of applying the Group’s accounting policies, which 
are described in note 2, management has made judgements 
that have an effect on the application of policies and reported 
amounts.
3a Critical accounting judgements
Critical judgements represent key decisions made by 
management in the application of the Group’s accounting 
policies. Where significant risk of a materially different outcome 
exists due to management assumptions or sources of estimation 
uncertainty, this will represent a critical accounting estimate. 
Estimates and judgements are continually evaluated and are 
based on historical experience and other factors, including 
expectations of future events that are believed to be reasonable 
under the circumstances. Actual results may differ from these 
estimates.
The estimates and judgements which have a significant risk of 
causing a material adjustment to the carrying amount of assets 
and liabilities are discussed below.
Adjusted items
The directors believe that the adjusted profit and earnings 
per share measures provide additional useful information for 
shareholders on the performance of the business.
These measures are consistent with how business performance is 
measured internally by the Board and Operating Board.
The adjusted profit before tax measure is not a recognised profit 
measure under IFRS and may not be directly comparable with 
adjusted profit measures used by other companies. The
classification of adjusted items requires significant management 
judgment by considering the nature and intentions of a 
transaction.
Note 6 provides further details on current period adjusted items 
and their adherence to Group policy.
Determination of Expected credit losses (ECL) on trade and 
other receivables
Judgment is required in determining the rate of expected default 
applicable for receivables. A risk matrix includes judgments for 
the rates used by age and risk level of a receivable. There is also 
inherent judgment in selecting the appropriate risk level for each 
customer.
3b Key sources of estimation uncertainty
In applying the Group’s accounting policies described above, 
the directors have identified that the following areas are the key 
estimates that have a significant risk of resulting in a material 
adjustment to the carrying value of assets and liabilities in the 
next financial year.
Expected credit losses (ECL) on trade and other receivables
The provision for the allowance for expected credit losses (refer 
to note 18) is calculated using a combination of internally and 
externally sourced information, including future default levels 
(derived from historical defaults overlaid by macro-economic 
assumptions), future cash collection levels (derived from past 
trends), credit ratings and other credit data.
Once a customer has defaulted on a receivable amount, there 
is limited sensitivity associated with credit risk however, prior to 
default, the greatest sensitivity relates to the ability of customers 
to afford their payments. Deterioration in the ability of customers 
to afford their payments will cause an increase in the probability 
of default.
If the ECL rates on trade receivables had been 5% higher at 
30 March 2024, the loss allowance on trade receivables would 
have been £0.2 million higher (2023: £0.4 million higher).
Allowances against the carrying value of inventory
The Group reviews the market value of, and demand for, 
its inventories on a periodic basis to ensure that recorded 
inventory is stated at the lower of cost and net realisable value. 
In assessing the ultimate realisation of inventories, the Group is 
required to make judgements as to future demand requirements 
and to compare these with current inventory levels. Factors that 
could impact estimated demand and selling prices are timing 
and success of product ranges (see note 17).
A 20% change in the volume of inventories requiring clearance 
through the franchise network or any alternative mediums would 
impact the net realisable value by £0.5 million (2023: £0.5 million). 
A 5% change in the level of markdown applied to the selling 
price would impact the value of inventories by £0.0 million 
(2023: £0.1 million).
Retirement benefits
Retirement benefits are accounted for under IAS 19 ‘Employee 
Benefits’. For defined benefit plans, obligations are measured at 
discounted present value whilst plan assets are recorded at fair 
value.
As a result of changing market and economic conditions, the 
expenses and liabilities actually arising under the plans in the 
future may differ materially from the estimates made on the basis 
of these actuarial assumptions. The plan assets are partially 
comprised of equity and fixed-income instruments. Therefore, 
declining returns on equity markets and markets for fixed-income 
instruments could necessitate additional contributions to the 
plans in order to cover future pension obligations. Also, higher 
or lower withdrawal rates or longer or shorter life expectancy 
of participants may have an impact on the amount of pension 
income or expense recorded in the future.
The interest rate used to discount post-employment benefit 
obligations to present value is derived from the yields of senior, 
high-quality corporate bonds at the balance sheet date; 
selection of an appropriate rate is judgemental. These generally 
include AA-rated securities. The discount rate is based on the 
yield of a portfolio of bonds whose weighted residual maturities 
83
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
3 
Critical accounting judgements and key sources  
of estimation uncertainty (continued) 
approximately correspond to the duration necessary to cover the 
entire benefit obligation.
Pension and other post-retirement benefits are inherently 
long-term and future experience may differ from the actuarial 
assumptions used to determine the net charge for ‘pension and 
other post- retirement charges’. Note 30 to the consolidated 
financial statements describes the principal discount rate, inflation 
and pension retirement benefit obligation assumptions that have 
been used to determine the pension and post-retirement charges 
in accordance with IAS 19. The calculation of any charge relating 
to retirement benefits is clearly dependent on the assumptions 
used, which reflects the exercise of judgment. The assumptions 
adopted are based on prior experience, market conditions and 
the advice of plan actuaries.
At 30 March 2024, the Group’s pension deficit was £24.2 million 
(2023: £8.4 million surplus). Further details of the accounting policy 
on retirement benefits are provided in note 2.
Sensitivities to changes in assumptions in respect of discount 
rates, inflation and life expectancy are included in note 30.
Deferred taxation
The Directors have to consider the recoverability of the deferred 
tax assets based on forecast profits. They are regarded as 
recoverable to the extent that, on the basis of all available 
evidence, it can be regarded as more likely than not that there 
will be sufficient taxable profits from which the future reversal of 
the underlying timing differences can be deducted.
Impairment of assets
The Group reviews the carrying value of assets on a periodic 
basis, and whenever events or changes in circumstances indicate 
that the related carrying amounts may not be recoverable.
Such circumstances or events could include: a pattern of losses 
involving the asset; a decline in the market value for the asset; 
and an adverse change in the business or market in which 
the asset is involved. Determining whether an impairment has 
occurred typically requires various estimates and assumptions, 
including determining which cash flows are directly related to the 
potentially impaired asset, the useful life over which cash flows 
will occur, their amount and the asset’s residual value, if any, and 
the impact of Brexit or COVID-19, if any. Estimates of future cash 
flows and the selection of appropriate discount rates relating 
to particular assets or groups of assets involve the exercise of a 
significant amount of judgment.
Cash flow projections are based on the Group’s five year 
internal forecasts, the results of which are reviewed by the Board. 
Estimates of selling prices and direct costs are based on past 
experience, expectations of future changes in the market and 
historic trends.
Estimation of useful lives of property, plant and equipment, 
right-of-use assets and intangible assets
Property, plant and equipment and intangible assets are 
depreciated on a straight line basis over their useful economic 
lives. This requires the estimation of how long these assets will 
be in use by the business before they are either disposed of, 
and if necessary, required to be replaced. The appropriateness 
of assets’ useful economic lives and any changes could affect 
prospective depreciation rates and asset carrying values are 
reviewed at least annually. Right-of-Use investment property 
assets have been depreciated over the lease length, which was 
considered appropriate having taken into account the expected 
net present value of cashflows generated over the lease term. 
Estimation will be required over the estimated useful economic 
life of the ERP system; currently this is an asset under construction 
and not being depreciated but as appropriate the Group will 
carry out an assessment of how long it is expected to endure.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
84
4. 
Revenue
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Sale of goods to franchise partners
40.7
55.2
Royalties income
15.5
17.9
Total revenue
56.2
73.1
5. 
Segmental information
IFRS 8 requires operating segments to be identified on the basis of internal reports about components of the Group that are regularly 
reported to the Group’s executive decision makers (comprising the executive directors and operating board) in order to allocate 
resources to the segments and assess their performance. Under IFRS 8, the Group has not identified that its operations represent more 
than one operating segment.
The results of franchise partners are not reported separately, nor are resources allocated on a franchise partner by franchise partner 
basis, and therefore have not been identified to constitute separate operating segments.
Revenues are attributed to countries on the basis of the customer’s location. The largest customer represents approximately 32% 
(2023: 30%) of Group sales.
Turnover by destination
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Europe
27.5
33.6
Middle East
11.6
13.0
Asia
17.1
26.5
Total revenue
56.2
73.1
85
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
6. 
Adjusted items
The total adjusted items reported for the 53-week period ended 30 March 2024 is a net loss of £0.2 million (2023: £1.2 million). The 
adjustments made to reported profit before tax to arrive at adjusted profit are:
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Adjusted items:
 
 
Property related costs included in administrative expenses
–
(0.2) 
Restructuring and reorganisation income / (costs) included in administrative expenses
0.2
(0.0) 
Restructuring costs included in finance costs
(0.4) 
(1.0) 
Adjusted items before tax
(0.2) 
(1.2) 
Property related costs included in administrative expenses – £ Nil (2023: £(0.2) million)
The prior year charge represented a true up of the dilapidations provision for the Group’s head office.
Restructuring and reorganisation income/(costs) included in administrative expenses – £0.2 million 
(2023: £(0.0) million)
The current year income relates to:
• £0.7 million true-up of the financial asset arising on the revolving capital facility, which was valued at the end of financial year 2024 
based on the information available at the time, whilst assuming the worst-case outcome this was offset by;
• £(0.5) million redundancy payments made to certain staff during the year.
The prior year costs included:
• £(0.3) million redundancy payments made to certain staff during the year, this was offset by;
• £0.3 million true-up of the financial asset arising on the revolving capital facility, which was valued at the end of financial year 2023 
based on the information available at the time, whilst assuming the worst-case outcome.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
86
6. 
Adjusted items (continued) 
Restructuring costs included in finance costs – £(0.4) million (2023: £(1.0) million)
The current year charge relates to £0.4 million defined benefit scheme administrative costs linked to refinancing of the Group’s existing 
loan facility.
The prior year charge includes:
• £(0.5) million transaction costs arising from the refinancing that were not directly attributable to the renegotiation.
• £(0.4) million modification loss due to the Group renegotiating its existing loan facility. The principal amount remained the same 
under the revised agreement with the term extended by a year.
• £(0.1) million cost incurred on finance brokers.
Cashflows arising on adjusted items
 
Cash flows from operating 
activities
Cash flows from financing 
activities
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended  
25 March  
2023  
£ million
Restructuring and reorganisation costs in administrative expenses
(0.5) 
–
–
–
Restructuring costs in financing costs
–
–
(0.4) 
(0.6) 
Total
(0.5) 
–
(0.4) 
(0.6) 
87
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
7. 
Profit from operations
Profit from operations (except where specifically stated) has been arrived at after charging:
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks  
ended 
25 March 
2023  
£ million
Net total foreign exchange loss
(0.0) 
(0.7)
Cost of inventories recognised as an expense
(32.4) 
(47.5)
(Write down)/reversal of inventories to net realisable value
(0.0) 
0.8
Depreciation of property, plant and equipment
(0.1) 
(0.1) 
Amortisation of right-of-use assets
(0.2) 
(0.3) 
Amortisation of intangible assets – software
(0.1) 
(0.1) 
Loss allowance on trade receivables (see note 18) 
–
(0.2) 
Warehouse, freight and duty costs
(0.3) 
(0.8) 
IT contracts and maintenance
(4.2) 
(4.2) 
Staff costs (including directors*):
 
 
 Wages and salaries (including cash bonuses, excluding share-based payment charges)
(7.0) 
(7.2) 
 Social security costs
(0.7) 
(0.8) 
 Pension costs (including administrative expenses and PPF levy of defined benefit scheme)
(1.8) 
(2.5) 
 Share-based payments charge (see note 29) 
(0.3) 
(0.1) 
* 
Directors include executive and non-executive directors.
An analysis of the average monthly number of full and part-time employees throughout the Group, including directors*, is as follows:
 
53 weeks 
ended  
30 March  
2024  
Number
52 weeks  
ended 
25 March 
2023  
Number
Number of employees comprising:
 
 
Head Office
135
141
Overseas
8
8
 
143
149
* 
Directors include executive and non-executive directors.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
88
7. 
Profit from operations (continued) 
Details of Directors’ emoluments, share options and beneficial interests are provided within the remuneration report on pages 64 to 65. 
The analysis of Auditor’s remuneration is as follows:
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks  
ended 
25 March 
2023  
£ million
Fees payable to the Company’s auditor for the audit of the Company’s annual accounts
0.0
0.0
Fees payable to the Company’s auditor for other services to the Group:
 
 
The audit of the Company’s subsidiaries pursuant to legislation
0.1
0.1
Total audit fees
0.1
0.1
Total non-audit fees
–
–
The policy for the approval of non-audit fees is set out on page 63, in the corporate governance report.
8. 
Net finance costs
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Other interest payable and finance charges
4.1
4.1
Net interest expense on liabilities/return on assets on pension
–
–
Interest on lease liabilities
0.1
0.1
Interest payable
4.2
4.2
Net interest income on liabilities/return on assets on pension
(0.4) 
(0.4) 
Net finance costs
3.8
3.8
89
OVERVIEW
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GOVERNANCE
FINANCIALS
9. 
Taxation
The (credit)/charge for taxation on profit for the period comprises:
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Current tax:
 
 
 Foreign taxation
1.4
1.1
 Adjustment in respect of prior periods
0.1
–
 
1.5
1.1
Deferred tax: (see note 16) 
 
 
 Origination and reversal of temporary differences
(1.3) 
1.2
 Adjustment in respect of prior periods
(0.6) 
–
(Credit)/charge for taxation on profit for the period
(0.4) 
2.3
UK corporation tax is calculated at 24.95% (2023: 19%) of the estimated assessable profit for the period.
Taxation for other jurisdictions is calculated at the rates prevailing in the respective jurisdictions.
The (credit)/charge for the period can be reconciled to the profit for the period before taxation per the consolidated income statement 
as follows:
 
53 weeks 
ended 
30 March 
2024  
£ million
52 weeks 
ended 
25 March 
2023  
£ million
Profit for the period before taxation
2.9
2.2
  Profit for the period before taxation multiplied by the standard rate of corporation tax in the UK of 
24.95% (2023: 19%)
0.7
0.4
Effects of:
 
 
 Expenses not deductible for tax purposes
0.5
0.4
 Income not taxable
–
(0.1) 
 Foreign tax credits
0.6
0.7
 Group income
(0.2) 
–
 Adjustments in respect of prior years
(0.5) 
–
 Remeasurement of deferred tax for changes in tax rates
–
0.2
 Tax losses
(3.4) 
–
 Movement in deferred tax not recognised
1.9
0.7
(Credit)/charge for taxation on profit for the period
(0.4) 
2.3
In addition to the amount (credited)/charged to the income statement, deferred tax relating to retirement benefit obligations 
amounting to £2.0 million has been credited directly to other comprehensive income (2023: £1.1 million).

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
90
10. Dividends
There was no final dividend for the period (2023: £nil) and no interim dividend was paid during the period (2023: £nil).
11. Earnings / (losses) per share
 
53 weeks 
ended  
30 March  
2024  
million
52 weeks 
ended 25 
March  
2023  
million
Weighted average number of shares in issue
563.8
563.8
Dilutive potential ordinary shares
7.7
–
Diluted weighted average number of shares
571.5
563.8
Number of shares at period end
563.8
563.8
 
£ million
£ million
Profit/(loss) for basic and diluted earnings per share
3.3
(0.1) 
 Adjusted items (Note 6)
0.2
1.2
 Tax effect of above items
–
–
Adjusted profit
3.5
1.1
 
Pence
Pence
Basic earnings/(losses) per share
0.6
(0.0) 
Basic adjusted earnings per share
0.6
0.2
Diluted earnings/(losses) per share
0.6
(0.0) 
Diluted adjusted earnings per share
0.6
0.2
Analysis of shares by class
30 March  
2024  
million
25 March  
2023  
million
Ordinary shares at period end date
563.8
563.8
Dilutive/antidilutive SAYE options
0.8
1.6
Dilutive/antidilutive LTIP options
12.9
6.9
Total
577.5
572.3
Where there is a loss per share, the calculation has been based on the weighted average number of shares in issue, as the loss renders 
all potentially dilutive shares anti-dilutive.
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FINANCIALS
12. Subsidiaries and joint ventures
Details of all the Group’s investments in subsidiaries and joint ventures, all of which are wholly owned (except where stated) and 
included in the consolidation, at the end of the reporting period is as follows:
Investment in subsidiaries
Country
% owned
Nature of Business
Direct/
indirect
Chelsea Stores Holdings Limited
UK(1)
100%
Holding Company
Direct
Chelsea Stores (EBT Trustees) Limited
UK(1)
100%
Dormant
Indirect
Chelsea Stores Holdings 2 Limited
UK(1)
100%
Holding Company
Indirect
Early Learning Centre Limited
UK(1)
100%
Non Trading
Indirect
Mothercare Toys 3 Limited (in liquidation)
UK(1)
100%
In liquidation
Indirect
Mothercare Group Sourcing Limited
Hong Kong(2)
100%
Non Trading
Indirect
TCR Properties Limited
UK(1)
100%
Dormant
Direct
Mothercare Finance Limited
UK(1)
100%
Holding Company
Direct
Mothercare Sourcing Division (Bangladesh) Private Limited
Bangladesh(3)
100%
Dormant
Indirect
Mothercare Group Limited (The)
UK(1)
100%
Investment Holding 
Company
Direct
Mothercare Services Limited
UK(1)
100%
Non Trading
Indirect
Mothercare (Holdings) Limited
UK(1)
100%
Holding Company
Indirect
Gurgle Limited
UK(1)
100%
Non Trading
Indirect
Mothercare International (Hong Kong) Limited
Hong Kong(2)
100%
Investment Holding 
Company
Indirect
Mothercare Sourcing India Private Limited
India(4)
100%
Trading
Indirect
Princess Products Limited
UK(1)
100%
Dormant
Direct
Mothercare Procurement Limited
Hong Kong(2)
100%
Non -Trading
Direct
Mothercare Trademarks AG
Switzerland(5)
100%
Non Trading
Direct
Mothercare Commercial (Shanghai) Co Limited
China(6)
100%
Non Trading
Indirect
Mothercare Global Brand Limited
UK(1)
100%
Trading
Direct
Mothercare Europe Global Brand Limited
ROI(7)
100%
Dormant
Indirect
Mothercare Finance (2) Limited
UK(1)
100%
Trading
Indirect
Investment in joint ventures
Place of 
incorporation
Proportion of 
ownership 
interest 
%
Proportion 
of voting 
power held 
%
Wadicare Limited*
Cyprus
30
30
*As the joint venture is loss-making, no share of profits has been recognised. Registered office address;
(1) Westside 1, London Road, Hemel Hempstead, HP3 9TD
(2) 26th Floor, Three Exchange Square, 8 Connaught Place, Central, Hong Kong
(3) 62/1 Purana Paltan, Level 4, Motijheel C/A, Dhaka 1000, Bangladesh
(4) Number 100, N.A Elixir, 2nd Floor, 4th B Cross, 5th Block Industrial Layout, Koramangala, Bangalore, 560095, India
(5) Haldenstrasse 5, 6340 Baar, Switzerland
(6) Unit 7 and 8, 18 Floor, No 3 Building, No 1193 ChangNing Road, ChangNing District, Shanghai, China
(7) The Greenway, Block C, 1120114 St Stephen’s Green, Dublin 2, Ireland

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
92
13. Intangible assets
 
Intangible assets
 
Software  
£ million
Software  
under 
development  
£ million
Total 
Intangibles  
£ million
Cost
 
 
 
As at 26 March 2022
1.5
3.4
4.9
Additions
–
2.3
2.3
As at 25 March 2023
1.5
5.7
7.2
Additions
–
2.2
2.2
As at 30 March 2024
1.5
7.9
9.4
Amortisation and impairment
 
 
 
As at 26 March 2022
1.3
–
1.3
Amortisation
0.1
–
0.1
As at 25 March 2023
1.4
–
1.4
Amortisation
0.1
–
0.1
As at 30 March 2024
1.5
–
1.5
Net book value
 
 
 
As at 26 March 2022
0.2
3.4
3.6
As at 25 March 2023
0.1
5.7
5.8
As at 30 March 2024
–
7.9
7.9
The Group does not hold any intangible assets with a restricted title.
Software
Software is amortised on a straight line basis over its expected useful life which is usually five years. At each balance sheet date, 
the Group reviews the carrying amounts of its intangible assets to determine whether there is any indication that those assets have 
suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in order to determine the 
extent of the impairment loss (if any). Intangible assets including software under the course of construction are tested for impairment 
annually irrespective of whether there are any indicators of impairment. Where the asset does not generate cash flows that are 
independent from other assets, the Group estimates the recoverable amount of the cash generating unit to which the asset belongs. 
As at year end, there are no intangible assets remaining with an indefinite useful life.
The recoverable amount is deemed to be the higher of fair value less costs to sell and value in use. In assessing value in use, the 
estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments 
of the time value of money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.
If the recoverable amount of an asset or cash-generating unit (“CGU”) is estimated to be less than its carrying amount, the carrying 
amount of the asset or CGU is reduced to that recoverable amount. An impairment loss is recognised as an expense in administrative 
expenses immediately.
The relevant CGUs have been identified as the whole Group for any other software as these are used across the entire business. The 
key assumptions for the value in use calculations are those regarding the discount rate. Management has used a pre-tax discount 
rate of 18%. Cashflow projection has been based on management’s most recent budget, which is for an eighteen month period with 
a projection taking this out five years. Management has based the budgets on historic performance, adjusted for changes due to the 
evolving business model. Various scenario analyses were run and there was sufficient headroom; the headroom was not particularly 
sensitive to any budgetary assumptions used.
93
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GOVERNANCE
FINANCIALS
13. Intangible assets (continued) 
Sensitivity analysis has been undertaken, which reduces the net present value of future cash flows. There is no indication that the 
carrying value of software would require further impairment.
At 30 March 2024, the Group had entered into contractual commitments for the acquisition of software amounting to £nil (2023: £nil).
14. Property, plant and equipment
 
Fixtures, 
fittings, 
equipment  
£ million
Cost
 
As at 26 March 2022
2.6
Additions
–
As at 25 March 2023
2.6
Additions
0.1
As at 30 March 2024
2.7
Accumulated depreciation and impairment
 
As at 26 March 2022
2.3
Charge for period
0.1
As at 25 March 2023
2.4
Charge for period
0.1
As at 30 March 2024
2.5
Net book value
 
As at 26 March 2022
0.3
As at 25 March 2023
0.2
As at 30 March 2024
0.2
An impairment review of Group level intangibles and fixed assets was completed and based on the value in use of the Group level 
cash flows, no further impairment charge has been made.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
94
15. Leases
Right-of-use Assets
 
Property, 
Plant and 
Equipment  
£ million
At 26 March 2022
0.9
Lease modification
(0.3) 
Amortisation
(0.3) 
Balance at 25 March 2023
0.3
Additions
–
Amortisation
(0.2) 
Balance at 30 March 2024
0.1
An impairment review of right-of-use assets was completed and based on the net present value of the expected cashflows, an 
impairment charge of £nil million (2023: £nil million) has been made. The net present value is equivalent to the fair value.
Lease liabilities
 
Land and 
buildings  
£ million
At 26 March 2022
(1.1) 
Interest expense
(0.1) 
Lease modification
0.4
Lease payments
0.3
Balance at 25 March 2023
(0.5) 
Additions
–
Interest expense
0.1
Lease payments
0.2
Balance at 30 March 2024
(0.2) 
95
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GOVERNANCE
FINANCIALS
16. Deferred tax assets and liabilities
The following are the major deferred tax assets and liabilities recognised by the Group and movements thereon in the current and 
prior reporting period:
 
Accelerated  
tax 
depreciation  
£ million
Short–term  
timing 
differences  
£ million
Retirement  
benefit 
obligations 
restated  
£ million
Losses  
£ million
Total  
£ million
At 26 March 2022
(0.2) 
1.3
(3.1) 
1.6
(0.4) 
(Charge)/credit to income
(1.0) 
(0.2) 
–
0.1
(1.1) 
Credit to other comprehensive income
–
–
1.1
–
1.1
At 25 March 2023
(1.2) 
1.1
(2.0) 
1.7
(0.4) 
Credit/(charge) to income
0.4
(1.1) 
–
2.5
1.8
Credit to other comprehensive income
–
–
2.0
–
2.0
At 30 March 2024
(0.8) 
–
–
4.2
3.4
Certain deferred tax assets and liabilities have been offset where the Group has a legally enforceable right to do so. The following is 
the analysis of the deferred tax balances (after offset) for financial reporting purposes:
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Deferred tax assets
3.4
2.8
Deferred tax liabilities
–
(3.2) 
 
3.4
(0.4) 
At 30 March 2024, the Group has unused capital losses of £229.3 million (2023: £229.3 million) available for offset against future capital 
gains. No asset has been recognised in respect of the capital losses as it is not considered probable that there will be future taxable 
capital gains. The capital losses may be carried forward indefinitely.
At the balance sheet date, deferred tax assets of £3.4 million (2023: £Nil) have been recognised in relation to a UK Group company 
which relates mainly to tax losses. The tax losses are expected to be utilised in future periods as a result of increased profitability which 
is expected to follow from refinancing of the Group and the sale of intellectual property post year end. Based on current approved 
operating forecasts, the Group is expected to generate taxable profits in the next financial year at which time the tax losses are 
expected to be utilised. 
The Group also has unrelieved tax losses of £18.4 million (2023: £43.7 million) available for offset against future profits at the balance 
sheet date. No deferred tax asset has been recognised for such losses. The Group has taken a prudent approach given the uncertainty 
around future profitability of the relevant subsidiaries. All tax losses, both recognised and unrecognised can be carried forward 
indefinitely.
At the reporting date, deferred tax asset of £0.0 million (2023: £0.1 million liabilities) relating to withholding taxes have not been provided 
for in respect of the aggregate amount of unremitted earnings of £0.1 million (2023: £1.0 million) in respect of subsidiaries. No asset has 
been recognised in the current year, in the prior year, no liability was recognised because the Group, being in a position to control the 
timing of the distribution of intra Group dividends, has no intention to distribute intra Group dividends in the foreseeable future that 
would trigger withholding tax. There are no unremitted earnings in connection with interests in joint ventures.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
96
17. Inventories
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Gross value
3.1
3.4
Allowance against carrying value of inventories
(2.5) 
(2.5) 
Finished goods and goods for resale
0.6
0.9
Finished goods and goods for resale comprises the following:
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Finished goods and goods for resale – at a distribution centre
0.4
0.9
Finished goods and goods for resale – in transit
0.2
–
Finished goods and goods for resale
0.6
0.9
The cost of inventories recognised as an expense during the year was £32.4 million (2023: £47.5 million). The amount of write down of 
inventories to net realisable value recognised within net income in the period is a cost of (£0.0) million (2023: £3.2 million credit for total 
operations). All inventories (2023: All) are expected to be recovered within the year.
18. Trade and other receivables
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Trade receivables gross
4.2
7.4
Expected credit losses (ECL) under IFRS 9
(2.8) 
(3.7) 
Trade receivables net
1.4
3.7
Prepayments
1.2
1.4
Accrued income
1.4
1.3
Other receivables
0.3
0.5
VAT
0.0
0.3
Trade and other receivables due within one year
4.3
7.2
The following table details the risk profile of trade receivables based on the Group’s provision matrix, which determines the expected 
credit loss by reference to age of the debt as well as micro and macroeconomic factors.
Trade receivables – days past  
due
Not past due  
£ million
< 30 days  
£ million
31–60 days  
£ million
61–90 days  
£ million
91–120 days  
£ million
>120 days  
£ million
Total  
£ million
Expected credit loss rate (ECL)
5%
9%
29%
73%
60%
100%
65%
Estimated total gross carrying 
amount at default
1.1
0.3
0.2
0.0
0.0
2.6
4.2
Lifetime ECL
(0.1) 
0.0
(0.1) 
0.0
0.0
(2.6) 
(2.8) 
At 30 March 2024
1.0
0.3
0.1
0.0
0.0
0.0
1.4
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OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
18. Trade and other receivables (continued) 
Trade receivables – days past  
due
Not past due  
£ million
< 30 days  
£ million
31–60 days  
£ million
61–90 days  
£ million
91–120 days  
£ million
>120 days  
£ million
Total  
£ million
Expected credit loss rate (ECL)
15%
21%
20%
10%
81%
99%
49%
Estimated total gross carrying 
amount at default
3.2
0.9
0.4
0.0
0.0
2.9
7.4
Lifetime ECL
(0.5) 
(0.2) 
(0.1) 
0.0
0.0
(2.9) 
(3.7) 
At 25 March 2023
2.7
0.7
0.3
0.0
0.0
0.0
3.7
The following tables explain how significant changes in the gross carrying amount of the trade receivables contributed to the loss 
allowance.
The following summarises the movement in the allowance for doubtful debts:
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Balance at start of period
(3.7) 
(6.5) 
Amounts written off during the period as uncollectable
0.5
1.8
Amounts recovered in the period
0.4
1.2
Charged in the period
–
(0.2) 
Balance at end of period
(2.8) 
(3.7) 
The Group’s exposure to credit risk inherent in its trade receivables is discussed in note 21. The Group has no significant concentration of 
credit risk, except as disclosed above. The Group operates effective credit control procedures in order to minimise exposure to overdue 
debts. Before accepting any new trade customer, the Group obtains a credit check from an external agency to assess the credit 
quality of the potential customer and then sets credit limits on a customer by customer basis.
Debtor balances which are not provided for are either on payment plans and abide or pay to terms with the exception of timing due 
to unforeseen circumstances.
Provisions for doubtful trade receivables are established based upon the difference between the receivable value and the estimated 
net collectible amount. The Group establishes its provision for doubtful trade receivables based on its historical loss experiences and 
an analysis of the counterparty’s current financial position.
The average credit period taken on sales of goods is disclosed in note 21. No interest is charged on trade receivables, however, the 
right to charge interest on outstanding balances is retained.
The directors consider that the carrying amount of trade and other receivables approximates their fair value.
19. Cash and cash equivalents
Cash and cash equivalents comprise cash held by the Group and short-term bank deposits with an original maturity of three months 
or less. The carrying amount of these assets approximates their fair value.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
98
20. Borrowings
The Group had outstanding borrowings at 30 March 2024 of £19.7 million (2023: £19.5 million).
In November 2020, the Group drew down on a four-year term loan of £19.5 million (£19.4 million net of prepaid facility fees) with Gordon 
Brothers. The loan is secured on the assets and shares of specific Group subsidiaries. The interest rate payable is 13% per annum plus 
SONIA, with SONIA not less than 1%, plus a 1% per annum compounded payment to be made when the loan is repaid. The loan is 
repayable on demand due to breaches in loan covenants. Post year end, the loan has been refinanced. Refer to note 33 for further 
details.
The Group also holds a financial asset of £0.7 million (2023: £0.5 million) reflecting the expected proceeds from the wind-down of the UK 
operations by the administrators of Mothercare UK Limited. The total expected repayment due is £0.7 million (2023: £0.5 million).
Borrowing facilities
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Borrowings:
 
 
 Secured borrowings at amortised cost:
 
 
 Term loan
19.5
19.5
 Payment-in-kind interest
0.3
0.1
 Prepaid facility fee
(0.1) 
(0.1) 
Total Borrowings
19.7
19.5
 Amounts falling due within a year
19.8
–
 Amounts falling due after more than one year and less than five years
–
19.6
21. Financial risk management
A. The classes and categories of the Group’s financial instruments are categorised as follows:
Financial Instruments: Categories
 
Fair value  
level
30 March  
2024  
£ million
25 March  
2023  
£ million
Financial assets
 
 
 
 Customer and other receivables at amortised cost*
 
2.8
5.0
 Cash and short-term deposits
 
5.0
7.1
 Financial assets
3
0.7
0.5
Total
 
8.5
12.6
Financial liabilities
 
 
 
 Trade and other payables at amortised cost**
 
6.9
10.0
 Lease liabilities
 
0.2
0.5
Interest bearing loans and borrowings:
 
 
 
 Term loan
 
19.7
19.5
Total
 
26.8
30.0
* 
Prepayments of £1.2 million (2023: £1.4 million), the VAT receivable of £0.0 million (2023: £0.3 million) and other debtors of £0.3 million (2023: £0.5 million) do not meet the definition 
of a financial instrument.
** Other creditors (including payroll creditors and deferred income) of £1.0 million (2023: £0.8 million) do not meet the definition of a financial instrument.
The Group’s finance team performs valuations of financial items for financial reporting purposes, in consultation with third party 
valuation specialists for complex valuations. Valuation techniques are selected based on the characteristics of each instrument, with 
the overall objective of maximising the use of market-based information. The finance team reports directly to the Chief Financial Officer 
and to the Audit and Risk Committee, with whom valuation processes and fair value changes are discussed.
99
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
21. Financial risk management (continued) 
Fair value hierarchy levels 1-3 are based on the degree to which the fair value is observable and are defined as:
Level 1 fair value measurements are those derived from quoted prices (unadjusted) in active markets for identical assets or liabilities;
Level 2 fair value measurements are those derived from inputs other than quoted process included within Level 1 that are observable 
for the asset or liability, either directly (i.e. Prices) or indirectly (i.e. derived from prices); and
Level 3 fair value measurements are those derived from valuation techniques that include inputs for the asset or liability that are not 
based on observable market data (unobservable inputs).
Derivatives and the financial asset are valued at fair value. All other financial assets/liabilities are valued at amortised cost.
Financial assets (Level 3) – the financial asset represents a right, arising under the sales purchase agreement with the administrators 
of MUK, to receive the proceeds of the wind-up of the UK retail store estate and website operations as repayment for the Group’s 
secured borrowings. All amounts the Group is required to pay have now been settled, and the financial asset valuation has been 
calculated by using the worst case scenario, i.e. that the Group will receive a further £0.7 million. Many of the outflows which would 
impact the valuation of this financial asset have now been finalised, with the final repayment being dependent on the amounts to be 
received back by the merchant acquirer and final settlement of VAT. In the comparative period, the financial asset was estimated by 
the worst case outcome expected at that time, which was a settlement of £0.5 million.
B. Terms, conditions and risk management policies
The Board approves treasury policies and senior management directly controls day-to-day operations within these policies. The major 
financial risks to which the Group is exposed relate to movements in foreign exchange rates and interest rates. Where appropriate, 
cost effective and practicable, the Group uses financial instruments and derivatives to manage these risks. No speculative use of 
derivatives, currency or other instruments is permitted. The Group’s financial risk management policy is described in note 21.
The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while maximising the 
returns to stakeholders through the optimisation of the debt and equity balance. The capital structure of the Group consists of equity 
attributable to equity holders of the parent comprising issued capital, reserves and retained earnings as disclosed in the statement of 
changes in equity.
C. Foreign currency risk management
The Group incurs foreign currency risk on purchases whenever they are denominated in a currency other than the functional currency. 
This risk is managed through the natural offset of sales and purchases denominated in foreign currency.
The Group historically used forward foreign currency contracts to reduce its cash flow exposure to exchange rate movements, primarily 
on the US dollar. In doing so, hedge accounting was applied; contracts were considered effective cash flow hedges and accounted 
for by recognising the gain/loss on the hedge through reserves. There were no contracts outstanding at the year end date or prior year 
end. The Group has more recently relied on its foreign currency denominated revenues to provide a natural hedge against its foreign 
currency denominated stock purchases.
The Group incurs foreign currency risk on royalty income as local sales are translated into Sterling amounts on which royalties are 
calculated. To help mitigate against further currency impacts, the Group previously entered into hedging contracts. The Group has 
more recently relied on the balance created by foreign currency denominated stock purchases.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
100
21. Financial risk management (continued) 
Foreign exchange rate risk
Foreign exchange rate risk is the risk that the fair value of future cash flows of a financial instrument will fluctuate because of the 
changes in foreign exchange rates. The Group uses UK pounds sterling as its reporting currency. As a result, the Group is exposed to 
foreign exchange rate risk on financial assets and liabilities that are denominated in a currency other than UK sterling, primarily in US 
dollars.
Consequently, it enters into various contracts that reflect the changes in the value of foreign exchange rates to preserve the value of 
assets, commitments and anticipated transactions. The Group previously used forward contracts and options, primarily in US dollars, 
but has not entered into any contracts since the latest ones it held expired in May 2019.
Derivatives embedded in non-derivative host contracts have been recognised separately as derivative financial instruments when 
their risks and characteristics are not closely related to those of the host contract and the host contract is not stated at its fair value with 
changes in its fair value recognised in the income statement.
Of total sales, 71% (2023: 25%) were invoiced in foreign currency. The Group purchases product in foreign currencies, representing 
approximately 95% (2023: 95%) of purchases.
The Group did not hold any foreign currency forward exchange contracts at 30 March 2024; nor were they committed to any such 
contracts (2023: none).
The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date are 
as follows:
 
Liabilities – Trade payables
Assets – Trade receivables
Assets – Cash
 
30 March  
2024  
£ million
25 March  
2023  
£ million
30 March  
2024  
£ million
25 March  
2023  
£ million
30 March  
2024  
£ million
25 March  
2023  
£ million
US dollar
(1.6) 
(2.8) 
0.7
1.0
3.6
1.4
Euro
–
–
–
–
–
–
Indian rupee
–
(0.1) 
–
–
0.6
0.6
Bangladeshi taka
–
–
–
–
0.1
0.1
 
(1.6) 
(2.9) 
0.7
1.0
4.3
2.1
Liabilities included in the table above are categorised as trade payables (2023: all trade payables).
Assets included in the table above are categorised as Trade debtors of £0.7 million (2023: £1.0 million) and cash of £4.3 million 
(2023: £2.1 million)
Currency sensitivity analysis
The Group’s foreign currency financial assets and liabilities are denominated mainly in US dollars. The following table details the 
impact of a 10% increase in the value of pounds sterling against the US dollar. A negative number indicates a net decrease in the 
carrying value of assets and liabilities and a corresponding loss in adjusted items or in other comprehensive income where UK pounds 
sterling strengthens against the US dollar.
 
Reflected in profit and loss
Reflected in equity
 
30 March  
2024  
£ million
25 March  
2023  
£ million
30 March  
2024  
£ million
25 March  
2023  
£ million
US dollar impact
0.3
0.3
–
–
101
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
21. Financial risk management (continued) 
D. Credit risk
Credit risk is the risk that a counterparty may default on their obligation to the Group in relation to lending, hedging, settlement and 
other financial activities. The Group’s credit risk is primarily attributable to its trade receivables. The Group has a credit policy in place 
and the exposure to counterparty credit risk is monitored. The Group mitigates its exposure to counterparty credit risk through minimum 
counterparty credit guidelines, diversification of counterparties, working within agreed counterparty limits and bank guarantees where 
appropriate.
The carrying amount of the financial assets represents the maximum credit exposure of the Group. The carrying amount is presented 
net of impairment losses recognised. The maximum exposure to credit risk comprises trade receivables as shown in note 18, and cash 
and derivative financial assets. Debtor balances which are not provided for are either on payment plans and abide or pay to terms 
with exception of timing due to unforeseen circumstances.
The average credit period on gross trade receivables based on revenue was 17 days (2023: 18 days).
E. Liquidity risk
Ultimate responsibility for liquidity risk management rests with the Board of Directors, which has built an appropriate liquidity risk 
management framework for the management of the Group’s short-, medium- and long-term funding and liquidity management 
requirements. The Group manages liquidity risk by maintaining adequate reserves, banking facilities and reserve borrowing facilities 
by continuously monitoring forecast and actual cash flows, and matching the maturity profiles of financial assets and liabilities and 
monitoring covenant compliance and headroom.
The table below shows the maturity analysis of the undiscounted remaining contractual cash flows of the Group’s financial liabilities, 
including cash flows in respect of derivatives:
 
Less than  
1 year  
£ million
1 to 2 years  
£ million
2–5 years  
£ million
Over 5 years  
£ million
Total  
£ million
Financial liabilities
Borrowings
19.8
–
–
–
19.8
Trade and other payables
7.1
–
–
–
7.1
Lease liabilities
0.2
–
–
–
0.2
At 30 March 2024
27.1
–
–
–
27.1
 
Less than  
1 year  
£ million
1–2 years  
£ million
2–5 years  
£ million
Over 5 years  
£ million
Total  
£ million
Financial liabilities
Borrowings
–
–
19.6
–
19.6
Trade and other payables
10.0
–
–
–
10.0
Lease liabilities
0.4
0.1
–
–
0.5
At 25 March 2023
10.4
0.1
19.6
–
30.1
Stock payments due to suppliers are matched with franchise partner payments and as a result the unwind of trade payables from 
the balance sheet is equal and opposite to trade receivable cash receipts from franchise partners. From summer 2020, the Group has 
been sourcing and selling stock to franchise partners through a tripartite contracting mechanism. Under the tripartite agreements, 
each party commits to produce, deliver and pay for stock to agreed timelines, this method of contracting greatly reduces the working 
capital burden for the Group as all payments to suppliers are offset by cash receipts from franchise partners which are made in 
advance of the payment to supplier.
There are some exceptions to this way of working where franchise partners do still receive invoices from the Group, which are settled 
on agreed terms. These exceptions are incorporated into cash forecasts and the business has the headroom to deal with these. Away 
from stock the overhead recovery and royalties are charged on terms which vary by franchise partner which provide cash flow to 
cover the overhead costs.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
102
21. Financial risk management (continued) 
F. 
Interest rate risk
The principal interest rate risk of the Group arises in respect of the drawdown of the term loan. This facility is at a fixed rate plus SONIA, 
it exposes the Group to cashflow interest rate risk.
G. Market risk
The Group is exposed to market risk, primarily related to foreign exchange and interest rates. The Group’s objective is to reduce, where 
it deems appropriate to do so, fluctuations in earnings and cash flows associated with changes in interest rates, foreign currency 
rates and of the currency exposure of certain net investments in foreign subsidiaries. It is the Group’s policy to use derivative financial 
instruments, where possible, to manage exposures of fluctuations on exchange rates.
Capital management policies and procedures
The Group’s capital management objectives are:
• To ensure the Group’s ability to continue as a going concern;
• To provide an adequate return to shareholders by pricing products and services in a way that reflects the level of risk involved in 
providing those goods and services.
The Group monitors capital on the basis of the carrying amount of equity, any secured borrowing facilities and any subordinated / un-
secured loans, less cash and cash equivalents as presented in the statement of financial position.
Management assess the Group’s capital requirements in order to maintain an efficient overall financing structure while avoiding 
excess leverage. This takes into account the subordination levels of the Group’s various classes of debt. The Group manages the 
capital structure and makes adjustments to it in light of changes in economic conditions and the risk characteristics of underlying 
assets. In order to maintain or adjust the capital structure, the Group may raise new loan financing or issue new shares to reduce debt.
22. Trade and other payables
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Current liabilities
 
 
Trade payables
2.7
4.0
Payroll and other taxes including social security
0.4
0.6
Accruals
4.4
6.0
Deferred income
0.6
0.2
 
8.1
10.8
Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The average credit 
period taken for trade purchases is 63 days (2023: 55 days). The Group has financial risk management policies in place to ensure that all 
payables are paid within the credit timeframe.
Deferred income is a contract liability; it relates to amounts received from franchise partners before the stock has passed into their 
control. The performance criteria which must be met is for the Group to provide the franchise partners control of the stock. Of the 
£0.6 million deferred income balance (2023: £0.2 million), all (2023: all) of it will be included in revenue within one year.
The directors consider that the carrying amount of trade payables approximates to their fair value. Included within accruals is an 
amount of £0.1 million (2023: £0.1 million) in relation to contractual liabilities arising as part of the administration of Mothercare UK 
Limited. These represent management’s best estimate of the amounts that are due to third parties.
103
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
23. Provisions
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Current liabilities
 
 
Property provisions
0.1
–
Other provisions
0.2
0.9
Short-term provisions
0.3
0.9
Non-current liabilities
 
 
Property provisions
–
0.1
Other provisions
–
0.2
Long-term provisions
–
0.3
Property provisions
0.1
0.1
Other provisions
0.2
1.1
Total provisions
0.3
1.2
The movement on total provisions is as follows:
 
Property 
provisions  
£ million
Other 
provisions  
£ million
Total 
provisions  
£ million
Balance at 25 March 2023
0.1
1.1
1.2
Utilised in period
–
(0.9) 
(0.9) 
Charged in period
–
–
–
Balance at 30 March 2024
0.1
0.2
0.3
Property provisions represent dilapidations provisions for our head office. In the prior year property provisions represented £0.1 million 
dilapidations provisions.
Other provisions include provisions for uninsured losses and contractual agreements requiring future cash outflows. The timing of these 
provisions is uncertain and estimation has been used to consider what amounts will fall due in less than one year.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
104
24. Share capital
 
53 weeks 
ended  
30 March  
2024  
Number of  
shares
52 weeks 
ended 
25 March  
2023  
Number of  
shares
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Issued and fully paid
 
 
 
 
Ordinary shares of 1 pence each
 
 
 
 
Balance at the beginning and the end of the period
563,836,626
563,836,626
5.6
5.6
Deferred shares of 49 pence each
 
 
 
 
Balance at the beginning and end of the period
170,871,885
170,871,885
83.7
83.7
Total share capital at end of period
 
 
89.3
89.3
On 12 March 2021, the Group’s shares were transferred from the London Stock Exchange’s main market to instead be listed on AIM. 
Following this, on 17 March 2021, the shareholder loans – previously held within borrowings with the option to convert classified as a 
financial liability – converted to equity. The agreements entitled the shareholders to 189,644,132 ordinary 1 pence shares, giving rise to 
£1.9 million of share capital, £17.1 million of share premium and £9.5 million of distributable profits.
The deferred shares do not carry any voting rights.
Further details of employee and executive share schemes are given in note 30.
The own shares reserve of £0.2 million (2023: £0.2 million) represents the cost of shares in Mothercare plc purchased in the market 
and held by the Mothercare Employee Trusts to satisfy options under the Group’s share option schemes (see note 29). The total 
shareholding is 151,232 (2023: 151,232) with a market value at 30 March 2024 of £0.0 million (2023: £0.0 million).
25. Share premium
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended  
25 March  
2023  
£ million
Balance at the beginning and the end of the period
108.8
108.8
105
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
26. Translation reserves
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Translation reserve
 
 
Balance at the beginning and the end of the period
(3.7) 
(3.7) 
27. Reconciliation of cash flow from operating activities
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Profit from operations
6.7
6.0
Adjustments for:
 
 
Depreciation of property, plant and equipment
0.1
0.1
Amortisation of right-of-use assets
0.2
0.3
Amortisation of intangible assets
0.1
0.1
Gain on adjusted foreign currency movements
0.2
0.1
Equity-settled share-based payments
0.2
0.2
Movement in provisions
(0.8) 
(1.4) 
Net gain on financial derivative instruments
(0.2) 
(0.3) 
Payments to retirement benefit schemes
(2.4) 
(2.2) 
Charge to profit from operations in respect of retirement benefit schemes
1.7
2.1
Operating cash inflow before movement in working capital
5.8
5.0
Decrease in inventories
0.3
1.1
Decrease in receivables
2.4
0.9
(Decrease) in payables
(2.5) 
(1.4) 
Net cash inflow from operating activities
6.0
5.6
Income taxes paid
(1.2) 
(1.3) 
Net cash inflow from operating activities
4.8
4.3
Changes in liabilities arising from financing activities
The table below details changes in the Group’s liabilities arising from financing activities, including both cash and non-cash changes. 
Liabilities arising from financing activities are those for which cash flows were, or future cash flows will be, classified in the Group’s 
consolidated cash flow statement as cash flows from financing activities.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
106
27. Reconciliation of cash flow from operating activities (continued) 
Analysis of net debt and financial liabilities
 
Note
25 March  
2023  
£ million
Cash flow  
£ million
Foreign 
exchange  
£ million
Other 
non–cash 
movements1 
£ million
30 March  
2024  
£ million
Term loan
20
(19.5) 
–
–
(0.2) 
(19.7) 
Cash at bank
19/20
7.1
(2.0) 
(0.1) 
–
5.0
IFRS 16 lease liabilities
 
(0.5) 
0.3
–
–
(0.2) 
Net debt
 
(12.9) 
(1.7) 
(0.1) 
(0.2) 
(14.9) 
1. 
Non-cash movements represents term loan – unwinding of £0.2 million of the facility fee charged on the term loan and loan modification costs.
28. Lease liabilities
At the balance sheet date, the maturity analysis of the Group’s undiscounted cashflows on IFRS 16 leases were as follows:
 
Land and 
Buildings 
30 March  
2024  
£ million
Other 
30 March  
2024  
£ million
Land and 
Buildings 
25 March  
2023  
£ million
Other 
25 March  
2023  
£ million
Not later than one year
0.2
–
0.3
–
After one year but not more than five years
–
–
0.2
–
Total undiscounted cashflows
0.2
–
0.5
–
The Group’s weighted average incremental borrowing rate for all leases is 11% (2023: 11%); as a practical expedient, a lessee may apply 
a single discount rate to a portfolio of leases with reasonably similar characteristics; leases have been grouped according to location, 
type and lease length. The practical expedient has been employed such that leases where the contractual term ends within twelve 
months of the date of initial application have been accounted for as short-term leases.
107
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
29. Share-based payments
An expense is recognised for share-based payments based on the fair value of the awards (at the date of grant for those awards due 
to be equity settled and at year end for those due to be cash settled), the estimated number of shares that will vest and the vesting 
period of each award. The decrease in the charge year on year is due to a change in the estimated number of shares that will vest.
Share-based payments comprise a charge of £0.2 million (2023: £0.3 million) including national insurance. At 30 March 2024 there is a 
balance sheet liability of £0.1 million related to the expected national insurance charge when share-based payment schemes vest 
(2023: £0.2 million), which has been recognised in accruals in note 22.
These charges relate to the following schemes:
A. 
Save As You Earn Schemes
B. 
Long term Incentive Plans – LTIP 2023
C. 
Long term Incentive Plans – LTIP 2020
D. 
Long Term Incentive Plans – LTIP 2021
Details of the share schemes that the Group operates are provided in the directors’ remuneration report on pages 64 to 65.
For each scheme, expected volatility was determined with reference to the 90-day volatility of the Company share price over the 
previous three years. The expected life used in each model has been adjusted, based on management’s best estimate, for the effects 
of non-transferability, exercise restrictions and behavioural considerations. The dates of exercise are not disclosed, as it is not deemed 
practicable to do so.
A. Save As You Earn Schemes
The employee Save As You Earn schemes are open to all eligible employees and provide for a purchase price equal to the average 
daily mid-market price on the three days prior to the offer date, less 20%.
The share options can be applied for during a two week period in the year of invitation and savings are placed in an employee Save 
As You Earn bank account on trust for a three-year period.
The number of shares outstanding under the Save As You Earn Schemes is as follows:
 
Weighted 
average 
exercise  
price
53 weeks 
ended  
30 March  
2024  
Number of  
shares
52 weeks 
ended 
25 March  
2023  
Number of  
shares
Balance at beginning of period
14p
1,620,347
3,653,910
Granted during period
–
–
–
Forfeited during period
16p
(180,000) 
(54,000) 
Exercised during period
–
–
–
Cancelled in the period
15p
(602,940) 
(1,007,291) 
Expired during period
16p
–
(972,272) 
Balance at end of period
14p
837,407
1,620,347
The shares outstanding at 30 March 2024 had a weighted average remaining contractual life of 0.7 year and held a weighted average 
exercise price of 14p.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
108
29. Share-based payments (continued) 
The fair value of Save As You Earn share options is calculated based on a Black-Scholes model with the following assumptions:
Grant date
December  
2021
December  
2020
Number of options granted
1,335,598
1,551,240
Share price at grant date
19.5p
13p
Exercise price
15.4p
10p
Expected volatility
75%
87%
Risk free rate
0.63%
0.03%
Expected dividend yield
Nil
Nil
Time to expiry
3 years
3 years
Fair value of option
11p
8.2p
The resulting fair value is expensed over the service period of three years on the assumption that 10% of options will lapse over the 
service period as employees leave the Group.
B. Long Term Incentive Plans – LTIP 2023
In September 2023 and November 2023, the Group granted further awards under the Mothercare plc 2019 Long term Incentive Plan. 
These were nil cost restricted stock units. The awards vest on the third anniversary of the grant date subject to continued employment 
during the vesting period. For the CFO only, he must retain vesting shares for two years post vesting. No consideration is payable for 
the grant of these awards. The key inputs and assumptions are below.
Grant date
November 
2023  
RSU  
awards
September  
2023  
RSU  
awards
Number of shares awarded
400,000
11,800,000
Share price at date of grant
4.6p
4.5p
Exercise price
Nil
Nil
Expected volatility
N/A
N/A
Risk-free rate
N/A
N/A
Expected dividend yield
0%
0%
Fair value of shares granted
4.6p
3.7p
Average time to expiry
2.9 years
3 years
C. Long Term Incentive Plans – LTIP 2020
In September 2020, the Group granted further awards under the Mothercare plc 2019 Long term Incentive Plan. The performance 
conditions relate to Group earnings before interest, tax, depreciation and amortisation, and relative total shareholder return weighted 
equally 50:50. No consideration was payable for the grant of these awards. The LTIP lapsed with no shares vesting.
109
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
29. Share-based payments (continued) 
D. Long Term Incentive Plans – LTIP 2021
In September 2021, the Group granted further awards under the Mothercare plc 2019 Long term Incentive Plan. The performance 
conditions relate to Group earnings before interest, tax, depreciation and amortisation, and absolute total shareholder return weighted 
equally 50:50. No consideration is payable for the grant of these awards. There were two types of awards granted, and a different 
valuation model has been used for each. The EBITDA awards were valued using a Black-Scholes model, the key assumptions and 
inputs are below. The TSR awards were valued using a Monte-Carlo simulation model, the key inputs and assumptions are below.
Grant date
September  
2021  
EBITDA  
awards
September  
2021  
TSR awards
Number of shares awarded
694,350
694,350
Share price at date of grant
10.9p
17.2p
Exercise price
Nil
Nil
Expected volatility
43.9%
79%
Risk-free rate
0.56%
0.18%
Expected dividend yield
Nil
Nil
Fair value of shares granted
10.9p
12p
Average time to expiry
3.0 years
3.0 years
30. Retirement benefit schemes
Defined contribution schemes
The Group operates defined contribution retirement benefit schemes for all qualifying employees.
The cost charged to the income statement of £0.4 million (2023: £0.4 million) represents contributions due and paid to these schemes by 
the Group at rates specified in the rules of the plan.
Defined benefit schemes
The Group previously operated two defined benefit pension schemes for employees of Mothercare UK Limited; these were both 
closed to future accrual with effect from 28 March 2013.
The pension schemes’ assets are held in a separate trustee administered fund to meet long-term pension liabilities to past and present 
employees. The trustees of the fund are required to act in the best interest of the fund’s beneficiaries.
For the protection of members’ interests, the Group has appointed three trustees, who are independent of the Group. To maintain this 
independence, the trustees and not the Group are responsible for their own successors.
The valuation carried out by the Company for these Accounts uses a different method and assumptions than that carried out by the 
Trustee for Scheme funding purposes. The assumptions used by the Company are prescribed by the accounting standard IAS19. For 
these accounts, the present value of the defined benefit obligation, the related service cost and the past service cost were measured 
using the project unit method.
The most recent full actuarial valuation for Scheme funding purposes was carried out by the Trustee at 31 March 2023. The value of the 
deficit under the full actuarial valuation at 31 March 2023 was £35.0m for the Staff Scheme; the Group’s deficit payments are calculated 
using this as the basis. The Executive Scheme valuation revealed a small funding surplus.
The schemes expose the Company to actuarial risks such as longevity risk, interest rate risk, inflation risk, and market (investment) risk.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
110
30. Retirement benefit schemes (continued) 
During the year the Trustees secured a buy-in contract (Bulk Purchase Annuity Polity) with Canada Life Limited for all members of the 
Executive Scheme. The annuity acts as a very precise liability hedging asset that provides an income stream to match future pension 
payments.
Below is an outline of the risks, what they are and how the Group mitigates those risks.
Risk
Description
Mitigation
Volatile asset 
returns
The Defined Benefit Obligation (DBO) is calculated using 
a discount rate set with reference to AA corporate bond 
yields; asset returns that differ from the discount rate will 
create an element of volatility in the solvency ratio.  
The Staff Scheme had a 29% strategic allocation across 
two diversified growth funds at the end of the fiscal 
year, whilst the Executive Scheme had a 0% strategic 
allocation. 
Although these growth assets are expected to 
outperform corporate bonds in the long term, they can 
lead to volatility and mismatching risk in the short term. 
The allocation to growth assets is monitored to ensure 
it remains appropriate given the UK Pension Schemes’ 
long-term objectives.
Over the fiscal year, the Company and Trustee strategic 
allocations to growth assets, bond and bond-like assets 
has changed. 
Staff Scheme – Following a review of the investment 
strategy in February 2023, the interest rate and inflation 
hedge ratios within the leveraged LDI portfolio were 
increased to 65% (on the self-sufficiency basis, gilts + 
0.4% p.a.) and the diversified growth allocation was 
increased to 29%. These changes were implemented in 
May and June 2023. Following a review of the interest 
rate and inflation sensitivities of the Scheme’s liabilities 
in February 2024, a decision was taken to increase 
the interest rate and inflation hedge ratios to 80%. 
These changes were implemented post fiscal year, in 
April 2024. 
Executive Scheme – In November 2022 a decision 
was taken to terminate the secured finance portfolio 
and invest the proceeds in the LDI portfolio. This was 
implemented in two phases, in March/April and June/
July 2023. In February 2023 a decision was taken to 
terminate the multi-asset credit portfolio and invest the 
proceeds in the LDI portfolio. This was implemented 
in March/April 2023. Following a review of the interest 
rate and inflation sensitivities of the Scheme’s liabilities 
in April 2023, a decision was taken to increase the 
interest rate and inflation hedge ratios to 100% (on 
the self-sufficiency basis, gilts + 0.4% p.a.). This change 
was implemented in May 2023. In December 2023, 
the majority of the Executive Scheme’s assets were 
used to purchase a bulk annuity policy covering the 
Scheme’s benefit obligations from a regulated insurance 
company. As at 30 March 2024 the Scheme’s residual 
assets were split across a liquidity fund and the Trustee 
bank account. 
As at the end of the fiscal year, the Staff Scheme had a 
strategic allocation to bond and bond-like assets of 71% 
(down from 76% last year) and the Executive Scheme 
had a strategic allocation to bond and bond-like assets 
of 100% (unchanged from last year). 
This is designed to reduce funding level volatility by 
investing in assets which more closely match the 
characteristics of the liabilities.
111
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
30. Retirement benefit schemes (continued) 
Changes in  
bond yields
A decrease in corporate bond yields will increase 
the present value placed on the DBO for accounting 
purposes, although this will be partially offset by an 
increase in the value of the UK Pension Fund’s bond 
holdings.
At fiscal year end the Staff Scheme had 41% of its strategic 
allocation in liability-driven investments, which provide 
a hedge against falling bond yields (falling yields which 
increase the DBO will also increase the value of the bond 
assets). The majority of the Executive Scheme’s assets 
were used to purchase a bulk annuity policy, with the 
residual assets split across a liquidity fund and the Trustee 
bank account. 
Note that there are some differences in the credit quality 
of bonds held by the UK Pension Fund and the bonds 
analysed to decide the DBO discount rate, such that there 
remains some risk should yields on different quality bond/ 
swap assets diverge.
Inflation risk
A significant proportion of the DBO is indexed in line with 
price inflation (specifically inflation in the UK Retail Price 
Index and Consumer Price Index) and higher inflation will 
lead to higher liabilities (although, in most cases, this is 
capped at an annual increase of 5%).
The UK Pension Fund holds some inflation-linked assets 
which provide a hedge against higher-than- expected 
inflation increases on the DBO.
Life expectancy
The majority of the UK Pension Fund’s obligations  
are to provide benefits for the life of the member, so  
increases in life expectancy will result in an increase in the 
liabilities.
 
Other Risks: There are a number of other risks of running the UK Pension Fund including operational risks (such as paying out the wrong 
benefits) and legislative risks (such as the government increasing the burden on pension through new legislation).
Asset-liability matching strategy
The Trustees of the Schemes, on behalf of the Company, ensure that the Schemes’ assets are invested in accordance with the policies 
and objectives set out in the Schemes’ Statement of Investment Principles.
The Schemes investment strategies aim to match the Schemes’ assets to a portion of the interest rate and inflation sensitivity of the 
retirement obligations by investing in unleveraged and leveraged fixed and index-linked UK government bonds, as part of a liability 
driven investment portfolio. The Schemes also invest in other bond and bond-like investments (multi-asset credit and secured finance) 
in order to broadly match benefit payments as they fall due, whilst aiming to generate an excess return over that expected from 
government bonds. The Trustees, on behalf of the Company, reviews how the expected yield on the investments are matching the 
expected cash outflows arising from the retirement obligations, and the degree to which the interest rate and inflation sensitivity of the 
retirement obligations is matched.
In addition, the Trustees believe that, over the long term, excess returns over that expected from government bonds will be generated 
through investing in equities and other return enhancing asset classes, as well as through the use of active management where 
appropriate.
Over the year, the Company and Trustee strategic allocation to growth assets, bond and bond-like assets has changed.
As at the end of the year, the Staff Scheme had a strategic allocation to bond and bond-like assets of 76% (unchanged from last year) 
and the Executive Scheme had a strategic allocation to liability matching assets of 100% following a full scheme buy-in.
Executive scheme – On 13 December 2023, the Executive Scheme entered into an insurance transaction with Canada Life to purchase 
a bulk annuity policy. A bulk annuity is an insurance policy between a pension scheme and an insurer. The annuity policy provides the 
Scheme with a regular income equal to pension payments that the Scheme makes to members covered by the policy.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
112
30. Retirement benefit schemes (continued)
The IAS 19 valuation conducted for the period ended 30 March 2024 disclosed a net defined pension deficit of £24.2 million (2023: 
£8.4 million surplus).
Right to recognise a surplus position on the balance sheet
The Group is considered to have an unconditional right to a surplus under the scheme on scheme wind-up, under Paragraph 11(c) of 
IFRIC 14. Under the scheme rules, the ability for the Trustees to apply remaining assets on a wind up, after all benefit entitlements have 
been secured in full, to increase the benefits of the Schemes’ members prior to them being distributed to the Schemes’ employers is 
subject to employer consent. Such consent can be properly withheld by the employer under current trust law and in that scenario, 
the Trustees have to pay any balance remaining to employers in such shares as the Trustees after consultation with the Actuary shall 
decide. This is subject to the requirements of section 76 of the Pensions Act 1995 having been met. The surplus can therefore be returned 
to the employers on a winding up as long as the usual requirements in section 76 of the Pensions Act 1995 relating to the provision of 
pension increases have been met (those requirements apply to all UK registered DB schemes).
The major assumptions used in the updated actuarial valuations were:
 
30 March  
2024
25 March  
2023
Discount rate
4.85%
4.7%
Inflation rate – RPI
3.1%
2.95%
Inflation rate – CPI
2.45%
2.25%
Future pension increases
2.90%
2.75%
Male life expectancy at age 65
20.4 years
21.3 years
Male life expectancy at age 65 (currently aged 45) 
21.0 years
22.6 years
Female life expectancy at age 65
23.3 years
24.1 years
Female life expectancy at age 65 (currently aged 45) 
24.3 years
25.5 years
Following the closure of the Scheme to future benefit accrual, a salary increase assumption is not required.
The mortality assumptions used are the SAPS tables published by the CMI allowing for future improvements in line with the CMI 2022 
projections with a long term annual rate of improvement of 1 per cent and a core smoothing factor of 7, a 2020 and 2021 weighting 
parameter of 10% and a 2022 weighting parameter of 35%. Weighted average life expectancies across both schemes are shown 
above.
The Company’s basis for setting the discount rate was amended to a ‘single agency’ yield curve approach in previous years. Under 
this approach the yield curve is based on a AA ‘universe’ including bonds that receive at least one AA rating from the main ratings 
agencies (i.e. a ‘single agency’ approach) and a bootstrapping method to extrapolate the curve at the longer end. Logarithmic 
regression has been used to find the best fitting yield curve for the spot yields calculated from the bond data.
The effects of movements in the principal assumptions used to measure the scheme liabilities for every change in the relevant 
assumption are set out below:
Assumption
Change in 
assumption
Impact on 
scheme 
liabilities  
£ million
Discount rate
+/– 0.1%
–3.9/+3.9
Rate of RPI inflation
+/– 0.1%
+2.7 /–2.0
Rate of CPI inflation
+/– 0.1%
+0.7 /–0.7
Life expectancy (age 65) 
+ 1 year
+ 7.6
Discount rate
+/– 0.5%
–18.4 /+20.5
Rate of RPI inflation
+/– 0.5%
+11.4 /– 11.5
113
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
30. Retirement benefit schemes (continued) 
The above sensitivities are applied to adjust the defined benefit obligation at the end of the reporting period. Whilst the analysis does 
not take account of the full distribution of cash flows expected under the scheme, it does provide an approximation to the sensitivity of 
the assumptions shown.
Amounts expensed in the income statement in respect of the defined benefit schemes are as follows:
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Running costs
1.7
2.1
Net return on assets
(0.4) 
(0.4) 
 
1.3
1.7
Running costs are included in administrative expenses, and net interest on liabilities/return on assets is included in finance costs.
The amount recognised in other comprehensive income for the period ended 30 March 2024 is a loss of £33.8 million (2023: £4.5 million).
The amount included in the balance sheet arising from the Group’s obligations in respect of its defined benefit retirement schemes is 
as follows:
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Present value of defined benefit obligations
(278.9) 
(269.9) 
Fair value of schemes’ assets
254.7
278.3
(Liability)/asset recognised in balance sheet
(24.2) 
8.4
Movements in the present value of defined benefit obligations were as follows:
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
At beginning of period
(269.9) 
(383.4) 
Interest expense
(12.7) 
(10.5) 
Actuarial gains arising from changes in demographic assumptions
7.4
–
Actuarial (losses)/gains arising from changes in financial assumptions
(1.1) 
116.4
Actuarial loss on experience adjustment
(13.9) 
(4.0) 
Benefits paid
11.3
11.6
At end of period
(278.9) 
(269.9) 

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
114
30. Retirement benefit schemes (continued)
Movements in the fair value of schemes’ assets were as follows:
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
At beginning of period
278.3
395.8
Interest income
13.1
10.9
Scheme administration expenses
(1.7) 
(2.1) 
Losses on scheme assets excluding interest income
(26.1) 
(116.9) 
Company contributions
2.4
2.2
Benefits paid
(11.3) 
(11.6) 
At end of period
254.7
278.3
The major categories of scheme assets are as follows:
 
30 March  
2024  
£ million
25 March  
2023  
£ million
 
Quoted 
market price  
in active 
market
Quoted 
market price  
in active 
market
Corporate bonds
58.5
136.8
Index-linked government bonds
19.9
29.9
Government bonds
50.9
81.6
Diversified growth funds
52.9
26.1
Buy-in
68.1
–
Cash and cash equivalents
4.4
3.9
 
254.7
278.3
The percentage split of the scheme assets between sterling and non-sterling are as follows as at 30 March 2024:
 
Sterling
Non–sterling
Overseas equities
100%
–
Corporate bonds
100%
–
Secured Finance
100%
–
Liability driven investments
99.6%
0.4%
Diversified growth funds
93.3%
6.7%
Cash and cash equivalents
100%
–
The schemes’ assets do not include any of the Group’s own financial instruments nor any property occupied by, or other assets used 
by, the Group.
115
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
30. Retirement benefit schemes (continued) 
The Company is committed to paying into each scheme for future years, these amounts are outlined on the below Schedule of 
Contributions:
Staff Scheme year ending March
Amount
 
Exec Scheme year ending March
Amount
2025
£2.0 million
 
2025
£Nil
2026
£3.0 million
  
2026
£Nil
2027
£3.0 million
 
2027
£Nil
The schemes are funded by the Company. Funding of the schemes is based on a separate actuarial valuation for funding purposes for 
which the assumptions may differ from the assumptions above. Funding requirements are formally set out in the Statement of Funding 
Principles, Schedule of Contributions and Recovery Plan agreed between the trustees and the Company.
The weighted average duration of the defined benefit obligation at 30 March 2024 is approximately 15 years (2023: 15 years). The 
defined benefit obligation at 30 March 2024 can be approximately attributed to the scheme members based on membership date at 
31 March 2023 as follows:
• Active members: 0% (2023: 0%)
• Deferred members: 60%% (2023: 65%)
• Pensioner members: 40% (2023: 35%)
All benefits are vested at 30 March 2024 (unchanged from 25 March 2023). There are fixed and floating charges over the assets of the 
company in favour of the pension scheme.
31. Contingent liability
In previous years, it was reported that the Group had a contingent liability in relation to orders that were initially placed with suppliers 
for the Spring/Summer 2020 and Autumn/Winter 2020 seasons but that were cancelled pre year end by management. Whilst resolution 
has been reached with many of these suppliers there is still the possibility that due to the administration process or the impact of 
COVID-19 there may be a claim from a supplier in relation to these issues.
The value of any potential cost to the Group is not possible to determine with any accuracy however management’s best estimate of 
future outflows in relation to the above is considered to be less than £1.4 million in value (2023: £1.4 million), with the probability being low 
but not remote.
As part of the administration of Mothercare UK Limited, the Group signed an agreement with the administrators to purchase certain 
assets and liabilities. There are certain pending claims for which the Group may have to contribute via a top-up mechanism agreed 
with the administrators. The best estimate of the outflow is considered to be less than £1.9 million. As investigations are still ongoing it is 
not possible to identify a timeline within which it might be resolved.

Notes to the consolidated financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
116
32. Related party transactions
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and are 
not disclosed in this note.
Trading transactions
There were no transactions in the current year:
Remuneration of key management personnel
The remuneration of the operating board (including directors and other key decision makers), who are the key management personnel 
of the Group, is set out below in aggregate for each of the categories specified in IAS 24 ‘Related Party Disclosures’. Further information 
about the remuneration of individual directors is provided in the audited part of the remuneration report on pages 66 to 68.
 
53 weeks 
ended  
30 March  
2024  
£ million
52 weeks 
ended 
25 March  
2023  
£ million
Short-term employee benefits
0.9
1.9
Compensation for loss of office
0.3
0.2
 
1.2
2.1
Mothercare Pension scheme
Details of other transactions and balances held with the two pension schemes are set out in note 30.
Other transactions with key management personnel
There were no other transactions with key management personnel.
Other transactions with related parties
There were no other transactions with shareholders in the current or prior year.
33. Events after the balance sheet date
The IP rights for the Mothercare brand for India, Bhutan, Bangladesh, Sri Lanka and Nepal were transferred to JVCO 2024 Ltd on 
31 August 2024, which was a wholly owned subsidiary of the Group, at a value of £33.3 million. On 17 October, in return for a 51% equity 
interest in JVCO 2024, together with some royalty concessions, the Group received a gross consideration of £16.0 million, from Reliance, 
our current franchise partner in India. 
From these proceeds Mothercare repaid £11.5 million of its existing loan facility, reducing the principal liability to £8 million and at the 
same time revised the terms of facility including reducing the annual interest percentage and revising the financial covenants. As 
part of the revision of the loan facility, our lender, Gordon Brothers were granted new warrants to subscribe up to 43.4m new ordinary 
shares of Mothercare at a subscription price of 8.5p per share (the “Warrants”). These Warrants, which are exercisable for 5 years from 
the date of issue, contain certain anti-dilution rights which will operate so as to secure for Gordon Brothers the right to subscribe for 
an aggregate equity interest representing approximately 7% of the Company’s issued share capital (following exercise in full of the 
Warrants).
Further details on these transactions are given in the Financial Review on page 38.
Company financial statements
 
117
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
Contents
118 Company balance sheet
119 Company statement of changes in equity
120 Notes to the Company financial statements
124 Shareholder information

Company balance sheet
As at 30 March 2024
Mothercare plc | Annual Report & Accounts 2024
118
 
Note
30 March  
2024  
£ million
25 March  
2023  
£ million
Fixed assets
 
 
 
Investments in subsidiary undertakings
2
1.8
1.5
Deferred tax assets
3
3.4
–
 
 
5.2
1.5
Current assets
 
 
 
Debtors – amounts falling due within one year
4
0.2
0.2
Cash and cash equivalents
 
0.1
0.3
 
 
0.3
0.5
Creditors – amounts falling due within one year
5
(174.2) 
(172.4) 
Provisions
6
–
(0.2) 
Net current liabilities
 
(173.9) 
(172.1) 
Net liabilities
 
(168.7) 
(170.6) 
Equity
 
 
 
Called up share capital
7
89.3
89.3
Share premium
8
108.8
108.8
Own shares
8
(0.2) 
(0.2) 
Profit and loss account
8
(366.6) 
(368.5) 
Total Equity
 
(168.7) 
(170.6) 
For the 53 weeks ended 30 March 2024
The Company has taken advantage of the disclosure exemption permitted by s408 of the Companies Act 2006 and has not presented 
a profit and loss account. The Company reported a profit for the financial period ended 30 March 2024 of £1.9 million (2023: £0.5 million 
loss).
Approved by the board on 17 October 2024 and signed on its behalf by:
Andrew Cook 
Chief Financial Officer
Company Registration Number: 1950509
Company statement of changes in equity
For the 53 weeks ended 30 March 2024
119
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
 
Note
Share 
capital  
£ million
Share 
premium 
account  
£ million
Own share  
reserve  
£ million
Profit and 
loss account  
£ million
Total  
£ million
Balance at 25 March 2023
 
89.3
108.8
(0.2) 
(368.5) 
(170.6) 
Profit for the period
7
–
–
–
1.9
1.9
Other comprehensive income for the period
 
–
–
–
–
–
Total comprehensive income for the period
 
–
–
–
1.9
1.9
Balance at 30 March 2024
 
89.3
108.8
(0.2) 
(366.6) 
(168.7) 
Balance at 26 March 2022
 
89.3
108.8
(1.0) 
(367.2) 
(170.1) 
Loss for the period
 
–
–
–
(0.5) 
(0.5) 
Other comprehensive expense for the period
 
–
–
–
–
–
Total comprehensive expense for the period
 
–
–
–
(0.5) 
(0.5) 
Shares transferred to executive on vesting
 
–
–
0.8
(0.8) 
–
Balance at 25 March 2023
 
89.3
108.8
(0.2) 
(368.5) 
(170.6) 

Notes to the company financial statements
As at 30 March 2024
Mothercare plc | Annual Report & Accounts 2024
120
General information
Mothercare plc is a public company limited by shares 
incorporated in Great Britain under the Companies Act 2006. 
The address of the registered office is given in the shareholder 
information on page 134. Mothercare plc acts as a holding 
company for a group of companies operating as a specialist 
franchisor of products for parents and young children under the 
Mothercare brand.
1. 
Significant accounting policies
The Company’s accounting period covers the 53 weeks ended 
30 March 2024. The comparative period covered the 52 weeks 
ended 25 March 2023.
The separate financial statements of the Company are 
presented as required by the Companies Act 2006. The 
Company meets the definition of a qualifying entity under FRS100 
’Application of Financial Reporting Requirements’ issued by the 
Financial Reporting Council (FRC). Accordingly these financial 
statements have been prepared in accordance with FRS 101 
‘Reduced Disclosure Framework’ as issued by the FRC.
As permitted by FRS 101, the Company has taken advantage 
of the disclosure exemption available under the standard in 
relation to share-based payments, presentation of comparative 
information in respect of certain assets, capital management, 
certain revenue requirements of IFRS 15, the presentation of a 
cash flow statement, standards not yet effective and certain 
related party transactions.
Where required, equivalent disclosures are given in the 
consolidated financial statements.
Going concern
The consolidated and Company financial statements have been 
prepared on a going concern basis, as described in the going 
concern statement in the Financial Review on page 55.
When considering the going concern assumption, the Directors 
of the Group and the Company have reviewed a number of 
factors, including the Group’s trading results, the recent reduction 
in debt and interest charges and its continued access to 
sufficient borrowing facilities against the Group’s latest forecasts 
and projections, comprising:
• A Base Case forecast; and
• A Sensitised forecast, which applies sensitivities against 
the Base Case for reasonably possible adverse variations 
in performance, reflecting the ongoing volatility in our key 
markets.
The Sensitised scenario assumes the following additional key 
assumption:
• A significant reduction in global retail sales, which may result 
from subdued, consumer confidence or disposable income 
or through store closures or weaker trading in our markets, 
throughout the remainder of FY25 and FY26.
The Board’s confidence in the Group’s Base Case forecast, 
which indicates that the Group will operate with sufficient cash 
balances and within the financial covenants of the loan facility, 
following the recent reduction and revision of this facility and 
the Group’s proven cash management capability, supports our 
preparation of the financial statements on a going concern 
basis.
However, as described in our strategic report, the global 
economic uncertainties have impacted our retail sales during the 
year and post year end. In particular, our Middle East markets, 
which contribute around 41% of the Group’s total retail sales 
continue to be the most challenging. If trading conditions were 
to deteriorate beyond the level of risk applied in the sensitised 
forecast owing to ongoing geopolitical tensions, other global 
downturn in trade or low consumer demand, the Group may 
need to renegotiate with its lender in order to secure waivers 
to potential covenant breaches or have access to additional 
funding to continue its trading activities. Whilst the directors 
believe that the post year end deal with Reliance, as described 
above, has now put the Group in a stronger position, it is 
acknowledged that, in view of the above, there remains a 
material uncertainty which may cast significant doubt about the 
Group and Company’s ability to continue as a going concern. 
The financial statements do not include any adjustments that 
would result if the Group and Company were unable to continue 
as a going concern.
Warrants
Where warrants are not issued for a fixed number of shares at a 
fixed amount, they are recognised as a liability at fair value on 
the date of issue. Subsequently, fair value is recalculated, with 
movements recognised in the income statement, at each
reporting date. The Company is exempt from preparing financial 
instrument disclosures under FRS 101; these are included in note 21 
of the Group consolidated financial statements.
Interest rate risk
For information on the Company’s approach to interest rate 
risk, please see page 109 of the Group consolidated financial 
statements.
Liquidity risk
For information on the Company’s approach to liquidity risk, 
please see page 108 of the Group consolidated financial 
statements.
Credit risk
The Company has exposure to credit risk inherent in its 
receivables due from its subsidiary undertakings.
Subsidiaries
Subsidiaries are all entities (including structured entities) over 
which the Group has control. The Group controls an entity where 
the Group is exposed to, or has rights to, variable returns from 
its involvement with the entity and has the ability to affect those 
returns through its power to direct the activities of the entity. 
Subsidiaries are fully consolidated from the date on which 
control is transferred to the Group. They are deconsolidated from 
the date that control ceases.
121
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
1. 
Significant accounting policies (continued)
Critical accounting judgements
The preparation of the Company financial statements requires 
management to make judgements, estimates and assumptions 
in applying the Company’s accounting policies to determine the 
reported amounts of assets, liabilities, income and expenses. The 
estimates and associated assumptions are based on historical 
experience and various other factors that are believed to be 
reasonable under the circumstances. Actual results may differ 
from these estimates. The estimates and underlying assumptions 
are reviewed on an ongoing basis, with revisions to accounting 
estimates applied prospectively.
Critical judgements represent key decisions made by 
management in the application of the Group accounting policies. 
Where a significant risk of materially different outcomes exists 
due to management assumptions or sources of estimation 
uncertainty, this will represent a critical accounting estimate.
Estimates and judgements are continually evaluated and are 
based on historical experience and other factors, including 
expectations of future events that are believed to be reasonable 
under the circumstances. Actual results may differ from these 
estimates.
The estimates and judgements which have a significant risk of 
causing a material adjustment to the carrying amount of assets 
and liabilities are discussed below.
Impairment of assets
The Company reviews the carrying value of assets on a periodic 
basis, and whenever events or changes in circumstances indicate 
that the related carrying amounts may not be recoverable. 
Such circumstances or events could include: a pattern of losses 
involving the asset; a decline in the market value for the asset; 
and an adverse change in the business or market in which 
the asset is involved. Determining whether an impairment has 
occurred typically requires various estimates and assumptions, 
including determining which cash flows are directly related to 
the potentially impaired asset, the useful life over which cash 
flows will occur, their amount and the asset’s residual value, if any. 
Estimates of future cash flows and the selection of appropriate 
discount rates relating to particular assets or groups of assets 
involve the exercise of a significant amount of judgment.
Key sources of estimation uncertainty
Allowances against the carrying value of investments 
in subsidiaries
The financial statements have been prepared on the historical 
cost basis except for the re measurement of certain financial 
instruments to fair value. The principal accounting policies 
adopted are the same as those set out in note 2 to the 
consolidated financial statements except as noted below.
Investments in subsidiaries and associates are stated at cost less, 
where appropriate, provisions for impairment. The recoverable 
amounts of individual investments in subsidiaries are determined 
from value in use calculations with a discounted cash flow model 
being used to calculate this amount. The key assumptions for the 
value in use calculation are those regarding the discount rate 
and growth rates. Management has used a pre-tax discount rate 
of 17.0% (2023: 17.0%) which reflects the time value of money and 
risks related to the cash generating units. There have been no 
impairment charges during the current financial period (2023: £nil).
Cash flow projections are based on the Group’s five year 
internal forecasts, the results of which are reviewed by the Board. 
Estimates of selling prices and direct costs are based on past 
experience, expectations of future changes in the market and 
historic trends. The forecasts are extrapolated beyond four years 
based on long-term average growth rate of 0%.

Notes to the company financial statements
continued
Mothercare plc | Annual Report & Accounts 2024
122
2. 
Investments in subsidiary undertakings
Investments in the Company’s balance sheet consist of its investments in subsidiary undertakings. The Company’s subsidiaries, all of 
which are wholly owned, are included in note 12 of the Group financial statements.
The Company’s investment in its subsidiary undertakings is as follows:
 
30 March 
2024 
£ million
25 March 
2023 
£ million
Investment in subsidiaries – net book value
1.8
1.5
 
£ million
Cost
 
At 25 March 2023
455.2
Share-based payments to employees of subsidiaries
0.3
At 30 March 2024
455.5
Impairment
 
At 25 March 2023
(453.7) 
Charged during the period
–
At 30 March 2024
(453.7) 
Net book value
1.8
The recoverable amounts of individual investments in the Mothercare subsidiaries are determined from value in use calculations with 
a discounted cash flow model being used to calculate this amount. The key assumptions for the value in use calculation are those 
regarding the discount rate and growth rates. Management has used a pre-tax discount rate of 17.0% (2023: 17.0%) which reflects the 
time value of money and risks related to the cash generating units. The cash flow projections are based on the financial budgets and 
forecasts approved by the Board covering a five year period. No growth rate has been applied.
3. 
Deferred tax assets
 
Losses 
£ million
At 25 March 2023
–
Credit to income statement
3.4
At 30 March 2024
3.4
At the balance sheet date, deferred tax assets of £3.4 million (2023: £Nil) have been recognised which relates to tax losses. The tax 
losses are expected to be utilised in future periods as a result of increased profitability which is expected to follow from the sale of 
intellectual property post year end.
4. 
Debtors
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Other debtors
0.1
0.2
123
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
5. 
Creditors
Creditors: amounts due within one year
30 March  
2024  
£ million
25 March  
2023  
£ million
Amounts due to subsidiary undertakings
170.0
171.7
Accruals and other creditors
0.2
0.7
 
170.2
172.4
Amounts due to subsidiary undertakings are repayable on demand. No interest is payable on the outstanding balances.
6. 
Provisions
 
30 March  
2024  
£ million
25 March  
2023  
£ million
Current liabilities
 
 
Other provisions
–
0.2
Short-term provisions
–
0.2
The movement on total provisions is as follows:
 
Other 
provisions  
£ million
Balance at 25 March 2023
0.2
Released during the year
–
Charged to the income statement
(0.2) 
Balance at 30 March 2024
–
Other provisions of £0.2 million in the prior year related to a legal claim received against a subsidiary of Mothercare UK Limited which 
went into administration the claim was fully settled in the current year.
7. 
Called up share capital
For details of the Company’s share capital and movements, please see note 24 to the consolidated financial statements. Further details 
of employee and executive share schemes are provided in note 30 to the consolidated financial statements.
8. 
Reserves
 
Share 
premium  
£ million
Own shares  
£ million
Profit and 
loss account  
£ million
Balance at 25 March 2023
108.8
(0.2) 
(368.5) 
Loss for the financial year
–
–
2.6
Balance at 30 March 2024
108.8
(0.2) 
(365.9) 
The own shares reserve of £0.2 million (2023: £0.2 million) represents the cost of shares in Mothercare plc purchased in the market 
and held by the Mothercare Employee Trusts to satisfy options under the Group’s share option schemes (see note 29). The total 
shareholding is 151,232 (2023: 151,232) with a market value at 30 March 2024 of £0.0 million (2023: £0.0 million).
The Company has no distributable reserves and has made no distribution during this or the prior year.
9. 
Events after the balance sheet date
Details on events after the balance sheet date are shown in note 33 to the consolidated financial statements.

Shareholder information 
Mothercare plc | Annual Report & Accounts 2024
124
Shareholder analysis
A summary of holdings as at 30 March 2024 is as follows:
 
Mothercare ordinary shares
 
Number of 
shares
Number of 
shareholders
Banks, insurance companies and pension funds
1
1
Nominee companies
467,245,440
135
Other corporate holders
91,914,399
95
Individuals
4,676,786
18,129
 
563,836,626
18,360
As can be seen from the above analysis, many shares are registered in the name of a nominee company as the legal owner. The 
underlying holder of shares through a nominee account is the beneficial owner of these shares, being entitled to the capital value and 
the income arising from them. An analysis of these nominee holdings shows that the largest underlying holders are pension funds, with 
unit trusts and insurance companies the other major types of shareholder.
Share price data
 
2024
2023
Share price at 30 March 2024 (25 March 2023)
6.35p
8.51p
Market capitalisation
£35.8m
£54.9m
Share price movement during the year: 
High
6.60p
12.00p
Low
6.30p
6.00p
All share prices are quoted at the mid-market closing price. For capital gains tax purposes:
a. 
 the market value on 31 March 1982 of one ordinary share in British Home Stores PLC is 155p and of one ordinary share in Habitat 
Mothercare PLC is 133p; and
b. 
 the market value of each Mothercare plc 50p ordinary share immediately following the reduction of capital and consolidation on 
17 August 2000 for the purpose of allocating base cost between such shares and the shares disposed of as a result of the reduction 
is 135p.
Rights issue and TERP
On 23 September 2014 the Company announced a proposed rights issue of 9 for 10 ordinary shares at 125p per new ordinary share. The 
theoretical ex-rights price (‘TERP’) between 24 September and 9 October 2014 (being the last day the ordinary shares were traded cum 
rights) was 178p.
Immediately before the rights issue, the issued share capital was 88,824,771. 79,942,294 new ordinary shares were issued on 27 October 
2014. The total issued share capital immediately following the rights issue was 168,767,065.
Placing and open offer
On 9 July 2018 the Company announced a proposed subdivision of shares (into 1p ordinary shares and 49p deferred shares) and a 
placing and open offer of 170,871,885 ordinary 1p shares on a 1 for 1 basis at 19p per ordinary share. Immediately before the placing and 
open offer, the issued share capital was 170,871,885. 170,871,885 new ordinary shares were issued on 27 July 2018. The total issued share 
capital immediately following the placing and open offer was 341,743,770.
125
OVERVIEW
STRATEGIC REPORT
GOVERNANCE
FINANCIALS
Placing
On 5 November 2019 the Company announced that 32,359,450 new ordinary 1p shares (the “Placing Shares”) had been placed by Numis 
Securities Limited at a price of 10 pence per Placing Share with existing institutional investors. The Placing Shares were admitted to 
the premium listing segment of the Official List on 7 November 2019. The issued share capital prior to the Placing was 341,833,044 and, 
following the issue, the total number of issued shares with voting rights was 374,192,494.
Conversion shares
On 17 March 2021 189,644,132 conversion shares of 1p each were issued at 10 pence per ordinary share. The total voting rights following 
the admission of the conversion shares was 563,836,626.

Shareholder information
continued
Mothercare plc | Annual Report & Accounts 2024
126
Registrars and transfer office
Equiniti Limited, Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA
Financial calendar
 
2024
Annual General Meeting
19 November
Announcement of interim results
November
 
2025
Preliminary announcement of results for the 52 weeks ending 29 March 2025
August
Issue of report and accounts
August
Annual General Meeting
October
Registered office and head office
Westside 1, London Road, Hemel Hempstead, Hertfordshire HP3 9TD www.mothercareplc.com Registered number 1950509
Group company secretary
Lynne Medini
Registrars
Administrative enquiries concerning shareholders in Mothercare plc for such matters as the loss of a share certificate, dividend 
payments or a change of address should be directed, in the first instance, to the registrars:
Equiniti Limited
Aspect House, Spencer Road, Lancing, West Sussex BN99 6DA Telephone 0371 384 2013, www.shareview.co.uk
Postal share dealing service
A postal share dealing service is available through the Company’s registrars for the purchase and sale of Mothercare plc shares from 
the www.shareview.co.uk website or on the shareholder helpline Telephone 0371 384 2013.
Further details can be obtained from Equiniti on 0371 384 2013 (calls to this number are charged at the standard landline rate per minute 
plus network extras. Lines are open 8.30 am to 5.30 pm, Monday to Friday).
Stockbrokers
The Company’s stockbrokers are:
Cavendish Capital Markets Limited, One Bartholomew Close, London, EC1A 7BL 
Telephone 020 7220 0500
Deutsche Numis | Deutsche Bank AG 45 Gresham Street, London EC2V 7BF  
Telephone 020 7260 1000
ShareGift
Shareholders with a small number of shares, the value of which makes it uneconomic to sell them, may wish to consider donating them 
to charity through ShareGift, a registered charity administered by The Orr Mackintosh Foundation. The share transfer form needed to 
make a donation may be obtained from the Mothercare plc registrars, Equiniti Limited.
Further information about ShareGift is available from www.sharegift.org or by telephone on 020 7930 3737.
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Mothercare plc 
Westside 1 
London Road 
Hemel Hempstead 
HP3 9TD
www.mothercareplc.com
Registered in England number 1950509