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Mothercare plc

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FY2015 Annual Report · Mothercare plc
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Mothercare plc
Annual report  
and accounts 2015
www.mothercareplc.com

 
 
 
 
 
 
At a glance

 Our aim at Mothercare is to 
  become the leading global retailer 
for parents and young children 

Our brands

Mothercare

We aim to meet the needs of mothers-to-be, babies 
and children up to the age of eight years. Our Clothing 
& footwear product includes ranges for babies, children 
and maternity wear and has a growing selection of 
branded product. Home & travel includes pushchairs, 
car seats, furniture, bedding, feeding and bathing 
equipment. Toys is mainly for babies and complements 
our ELC ranges well.

 Early Learning Centre

We aim to provide children up to the age of eight with 
toys that nurture and encourage learning through play. 
The ranges are mainly own brand and are designed  
and sourced through our facilities in Hong Kong.

Early Learning Centre stores
UK – in town: 14 
UK – inserts: 127
International franchise: 365

Mothercare stores
UK – in town: 79 
UK – out of town: 96 
International franchise: 908

Worldwide sales
£1,203m +1.0%
Group sales
£714m (1.5)%
Underlying profit
£13.0m +37%
Statutory loss
£(13.1)m 
reduced by 50%

UK
Stores: 189
Space: 1,658k 
sq.ft. 

Europe
28 countries 
492 stores

Asia
13 countries 
397 stores

Middle East
12 countries 
324 stores

Latin America
7 countries 
60 stores

Franchise stores

Own stores

Product

International

UK

15.0%

21.4%

63.6%

19.7%

41.8%

38.5%

 Clothing & footwear

 Home & travel

 Toys

 Clothing & footwear

 Home & travel

 Toys

Worldwide	sales

International

UK

1.2% 1.1%

7.1%

30.2%

62.7%

 Stores

 Online

 Wholesale

97.7%

 Stores

 Online

 Wholesale

Space

International

UK

13.5%

1.6%

86.5%

98.4%

 Mothercare

 ELC

 Mothercare

 ELC

Contents

Overview

ifc   At a glance
01   Contents and financial highlights

Strategic	report

02   Chairman’s statement
04   Chief Executive’s review 
10   Strategic pillars
12   KPIs – Financial and non-financial
14  Risks – Principal risks and uncertainties
20  Business model
22  Operational review
26  Financial review
34  Corporate responsibility

Governance

38   Board of Directors 
39   Executive committee
40   Corporate governance
47	  Audit and Risk committee
53	  Nomination committee
54	  Directors’ report
58	  Directors’ remuneration report

Financial	statements

83   Directors’ responsibilities statement
84    Independent auditor’s report to 
the members of Mothercare plc
89   Consolidated income statement
90    Consolidated statement  

of comprehensive income/(expense)

91	  Consolidated balance sheet
92    Consolidated statement of changes  

in equity

93   Consolidated cash flow statement
94  

 Notes to the consolidated financial 
statements

Company	financial	statements

133   Company balance sheet
134   Notes to the Company financial statements
137   Five year record
138   Shareholder information

Mothercare	plc	Annual report and accounts 2015 

01

OverviewStrategic reportGovernanceFinancial statements	
FY2015	was	a	year	of	considerable	
activity	and	will	be	remembered	
as	being	pivotal	in	improving		
the	longer	term	prospects	of		
the	Company.

Alan Parker CBE 
Chairman

02	

Mothercare	plc	Annual report and accounts 2015

Chairman’s statement 	•  at the same time increased Group 

underlying PBT supported by 
continued growth in International and 
an improvement in the UK business, 
and

	•  led four quarters of UK like-for-like 

sales growth and stopped the margin 
decline for the first time in six years.

As reported last year, Mark Newton-
Jones was appointed in March 2014 as 
Interim CEO shortly after the departure  
of his predecessor. Following a full and 
thorough search process, the Board was 
delighted to appoint Mark to the role in 
July 2014. Mark has led a considerable 
improvement in the Company since he 
joined. Richard Smothers was appointed 
as the new CFO in March 2015, to replace 
Matt Smith who resigned and left the 
Company as CFO in early 2015. There 
have been several other changes to the 
Executive Committee during the year, 
which has strengthened the team and 
supports the operational business 
structure and strategy.

There were no changes to the non-
executive directors during the year, but 
the collective experience of the Board, 
and Richard Rivers’ seven years as a 
director and now Senior Independent 
Director, proved invaluable support to 
me in my capacity as Chairman, and to 
the Company, as events unfolded in 2014.

There were two corporate matters that  
I want to reference specifically. The first  
was the highly successful rights issue, 
approved overwhelmingly (99.9%) by 
shareholders at our general meeting in 
October 2014, which enabled the 
Company to raise gross proceeds of  
£100 million to be used to support our new 
strategy investing in the business systems 
and UK stores, and to pay down bank 
debt. This means that, as at 28 March 2015, 
the Company had a stronger balance 
sheet, and the ability to identify and 
finance the changes required in the UK 
business to return it to profitability sooner. 
Further, the improvements will enable 
Mothercare to become a destination 
multi-channel shopping experience for 
our customers. I would like to thank all 
shareholders for the support that they 
provided in approving the rights issue.

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The second matter was the uninvited 
takeover approach made by a US 
retailer. The initial approaches made 
privately to the Board were rejected  
on good grounds, and the subsequent 
hostile and unexpected announcement 
to Mothercare’s shareholders on 2 July 
2014 was unwelcome. However, the 
Board took and received sound 
professional advice, complied fully with 
its obligations, and on 25 July 2014 the 
offer was withdrawn.

These two corporate matters taken 
together demonstrate the strong  
support that the Company has from its 
shareholders, who believe in the future 
opportunities of our great brands both in 
the UK and Internationally. This belief is 
shared by the Board. We now have the 
leadership, the management team and 
the funds to deliver on the strategic plan, 
to return the UK to profitability and to 
grow our International business further.

I believe that the Group results for 
FY2015, and the improvement in the 
trading performance of our UK business, 
represent another step in the right 
direction. The planned investment in 
stores and in the digital experience for 
customers that is possible because of 
shareholder support will allow Mark and 
his team to act decisively and deliver a 
business that supports new parents (and 
their children) at this challenging and 
exciting time in their lives.

As always, the ability of Mothercare to 
meet the needs and aspirations of its 
customers is founded on the work and 
support of its employees and store 
colleagues (both in the UK and 
overseas), franchise partners, and 
suppliers. On behalf of the Board, I would 
like to thank everyone involved for their 
hard work and commitment during this 
action packed year.

Alan Parker CBE 
Chairman, Mothercare plc

Mothercare	plc	Annual report and accounts 2015 

03

FY2015 was a year of considerable  
activity for the Company and in my view 
will be remembered as being pivotal in 
improving the longer term prospects of 
the Company. Amongst the many things 
that happened during the year, the Board:

	• appointed Mark Newton-Jones as the 

new CEO

	• oversaw the refinancing of the 

Company with new bank facility  
terms and the successful £100 million 
rights issue

	• rightly rejected the takeover 
approach from a US retailer

	• appointed Richard Smothers as the 

new CFO,

GovernanceFinancial statements	
	
Chief	Executive’s	review		

In	my	first	year	as	CEO	we	have	
made	good	progress	against	each	
of	our	six	new	strategic	pillars.

Overview
This has been an eventful year for 
Mothercare, but one in which we have 
started to make significant progress 
towards putting our UK business on a 
firmer footing and further developing 
our International business for continued 
long-term growth. Our approach this 
year will help us realise our goal of being 
the leading global retailer for parents 
and young children.

I was first appointed as Chief Executive 
in an interim capacity in March 2014  
and subsequently on a permanent basis  
in July 2014. Since then, the Company 
rejected an unwelcome bid from a  
US retailer in the summer, successfully 
completed a £100 million rights issue  
and put in place new banking facilities  
in October 2014. In March 2015, we 
appointed Richard Smothers to the role 
of Chief Financial Officer. The refinancing 
of our business along with the 
recruitment of a new Executive 
Committee provides us with the  
strong foundations needed to turn  
our strategy into reality. 

International space
UK space
Worldwide	space

International stores
UK stores
Worldwide	stores

Our strategy is based on six pillars:

1.	 Become	a	digitally	led	business.
2.	Supported	by	a	modern	retail	estate.
3.	Offering	style,	quality	and	innovation 

in	product	and	great	service.

4.	Stabilise	and	recapture		

gross	margin.

5.	Running	a	lean	organisation	while	

investing	for	the	future.

6.	Expanding	further	internationally.

We have, over the last year, made good 
progress against each of these six 
pillars, putting in place solid foundations 
for our future.

Group	sales	and	underlying	profits	
improved	and	statutory	loss	reduced
Worldwide sales were up 1.0% at  
£1,203 million with total International sales 
up 2.2% and total UK sales down (0.9)%. 
Group sales, which reflect total UK sales 
and reported revenues from our 
International partners, were down (1.5)% 
at £714 million reflecting the reduction in 
UK sales as a result of store closures and 
the impact of foreign currency.

Global retail space across all of our 
markets was up 3.6% year-on-year, with 
International up 9.0% and the UK reduced 
by (4.5)%. Our International partners now 
operate from 60 countries with 1,273 stores 
and in the UK we have 189 stores.

FY2014/15
52	weeks	to
28	Mar	15

FY2013/14
52	weeks	to
29	Mar	14

%	change
vs.	last	year

2,894k sq.ft. 2,656k sq.ft.
1,658k sq.ft.
1,737k sq.ft.
4,552k	sq.ft. 4,393k	sq.ft.

+9.0%
(4.5%)
+3.6%

1,273
189
1,462

1,221
220
1,441

–
–
–

Mark Newton-Jones 
Chief Executive 

New	strategic	pillars	

1.	 	Become	a	digitally		

led	business

2.		Supported	by	a	modern	

retail	estate

3.		Offering	style,	quality		

and	innovation		
in	product	and		
great	service

4.		Stabilise	and	recapture	

gross	margin
5.		Running	a	lean	

organisation	while	
investing	for	the	future

6.			Expanding	further	
internationally

For	further	information	see	pages	10-11

04	

Mothercare	plc	Annual report and accounts 2015

Worldwide	space
4.5m sq. ft. +3.6%

+9.0%	International;	(4.5)%	UK	

Worldwide	stores
1,462

1,273	International;	189	UK	

Underlying International profit
Underlying UK loss
Corporate expenses
Underlying	profit	from	operations
Underlying interest charge

Share based payments
Underlying	profit	before	tax
Exceptional items
Non-cash foreign currency adjustments
Amortisation of intangibles
Reported	profit/(loss)	before	tax

FY2014/15
52	weeks	to
28	Mar	15
£	million

FY2013/14
52	weeks	to
29	Mar	14
£	million

%	change
vs.	last	year

45.9
(18.0)
(8.6)
19.3
(5.0)

(1.3)
13.0
(32.0)
6.9
(1.0)
(13.1)

45.3
(21.5)
(7.8)
16.0
(6.4)

(0.1)
9.5
(19.9)
(14.9)
(1.0)
(26.3)

+1.3%
+16.3%
(10.3%)
+20.6%
+21.9%

n.a.
+36.8%
–
–
–
+50.2%

Underlying Group profits were up 37% 
at £13.0 million. International profits were 
up 1% at £45.9 million in spite of foreign 
currency headwinds and UK losses 
were reduced by 16% at £(18.0) million. 
Corporate expenses were £8.6 million 
while finance costs were reduced to  
£5.0 million. The charge for share based 
payments was also increased  
to £1.3 million.

After a charge for exceptional items of 
£(32.0) million and a credit of £5.9 million 
for other non-underlying items the 
reported loss for the full year was 
reduced by 50% at £(13.1) million.

The balance sheet has been 
strengthened following the successful 
rights issue. We ended the year with net 
cash of £31.5 million compared to net 
debt of £(46.5) million last year.

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Mothercare	plc	Annual report and accounts 2015 

05

GovernanceFinancial statements	
	
Chief	Executive’s	review	
continued

Our	International	
performance	is	
testament	to	the	
quality	and	
strength	of	our	
franchise	partners	
and	their	
knowledge	of	the	
countries	in	which	
they	operate.

International	growth	despite	ongoing	economic	and	currency	headwinds

International like-for-like sales growth
International retail sales: constant currency
International retail sales: actual currency

International retail sales
International wholesale sales
Total International sales
Underlying profit

International has once again 
demonstrated its resilience in the face  
of the growing challenges of economic 
and currency headwinds. Together  
with our partners we were able to drive 
like-for-like sales growth while also 
growing space, which contributed to 
sales growth both in constant and 
actual currency. This performance is 
testament to the quality and strength  
of our franchise partners and their 
knowledge of the countries in which 
they operate, all of which bodes well  
for our future growth.

Expanding	further	internationally
Overall, our franchise partners grew 
space by 9.0% year-on-year and added 
52 stores and 239,000 sq.ft. of retail space  
to the store estate. We are continually 
looking for ways to maximise the 
potential and quality of our 
International business, which includes 
entering new markets, opening new 
stores, extending existing stores and 
closing underperforming stores where 
appropriate. In particular, this year we 
opened four stores in a new territory 
– South Korea. We also agreed to close 
our ELC stores in South Africa, which 
were small inserts in department stores. 
In Russia our franchise partner for ELC is 
working towards opening larger stores 
and so closed a few smaller stores in 
preparation for this change. Since the 
year-end, we sold our stake in the Indian 
joint venture – the country now operates 
on a pure franchise basis.

FY2014/15
52	weeks	to
28	Mar	15

FY2013/14
52	weeks	to
29	Mar	14

%	change
vs.	last	year

+5.6%
+12.4%
+2.1%

£737.3m
£8.1m
£745.4m
£45.9m

+2.5%
+9.3%
+6.5%

£721.9m
£7.3m
£729.2m
£45.3m

–
–
–

+2.1%
+11.0%
+2.2%
+1.3%

International like-for-like sales grew  
by 5.6% with all four regions – Europe 
including Russia, Middle East & Africa, 
Asia and Latin America – making a 
positive contribution. International retail 
sales were up 12.4% in constant currency, 
with all four regions delivering double-
digit growth. However currency  
moves have had an adverse impact, 
particularly in Europe including Russia. 
As a result retail sales in actual currency 
were up just 2.1% year-on-year at 
£737 million. Wholesale sales were up 
11.0% at £8 million, which resulted in total 
International sales growth of 2.2% at 
£745 million.

Supported by this ongoing level of 
growth, International now accounts for 
64% of worldwide space and 62% of 
worldwide sales.

Reported International sales, which 
reflect receipts from our partners, were 
down (2.6)% at £256 million. Underlying 
profit for our International business was 
up 1% at £45.9 million in spite of a negative 
currency impact of c£(3.0) million.

Europe,	including	Russia, remains  
our largest region with 492 stores in  
28 countries. Despite the economic and 
currency headwinds in this region, our 
franchise partners are continuing to 
develop their businesses. In particular 
our franchise partners in Russia have 
continued with their strategy of moving 
to larger stores. Overall space was up 
c7% year-on-year which, along with 
positive like-for-like sales growth, 

06	

Mothercare	plc	Annual report and accounts 2015

Like-for-like		
sales	growth

+5.6%	International;	+2.0%	UK	

Online	penetration

1.2%	of	International;		
30.2%	of	UK	sales	

supported low-double-digit constant 
currency growth for the year. However, 
this region has seen the greatest impact 
from currency moves. Despite our  
policy of hedging our foreign currency 
exposure, which gives us certainty of 
sterling receipts, actual retail sales were 
down mid-single-digit for the year.  
We now have transactional websites in 
Russia (Mothercare and ELC), Ukraine, 
Ireland, Turkey, Spain and Estonia.

The	Middle	East	&	Africa is our oldest 
region and now has 324 stores in 12 
countries. During the year, we took the 
decision to exit South Africa by closing 
our ELC inserts in department stores, 
which had been underperforming for 
some time. This market was making 
additional demands on time and yet 
having a minimal impact on profits. 
Space was up c4% year-on-year,  
which combined with high-single-digit 
like-for-like sales growth delivered 
strong sales growth in both constant 
and actual currencies. We are currently 
redeveloping our website in Kuwait.

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Asia continues to offer exciting high 
growth opportunities and now has  
397 stores in 13 countries. We opened  
our first four stores in South Korea in  
the last quarter of the year. This market 
offers significant opportunity with a 
wealthy middle class, good quality  
retail space and a mature online 
market. Since the end of the year, we 
have exited our joint venture in India, 
which no longer needed our support  
to develop the business. India now 
operates on a pure franchise basis. 
Space was up c17% year-on-year with 
mid-single-digit like-for-like sales growth. 
Strong constant currency sales growth 
was diluted by ongoing currency 
devaluation which resulted in high 
single-digit sales growth in actual 
currency. Asia now has transactional 
websites in China, India and Indonesia.

Latin	America is our smallest region with 
60 stores in seven countries. Space was 
up c20%, which combined with single-
digit like-for-like sales growth resulted in 
strong constant currency growth. With 
currency continuing to have an adverse 
impact, actual sales were up mid-single-
digits. We currently do not have 
operational websites in this region.

Despite the economic and currency 
headwinds highlighted over the past 
year, our franchise partners have 
continued to develop their businesses 
and remain confident in the future.  
The foundations remain strong and  
the work we are doing with product and 
the supply chain is beginning to benefit  
our International business as well.

Mothercare	plc	Annual report and accounts 2015 

07

GovernanceFinancial statements	
	
Chief	Executive’s	review	
continued

In	the	UK,	we	have	
made	significant	
progress	towards	
our	target	of	
returning	to	being	
a	full	price	retailer.

UK	losses	reduced

UK like-for-like sales growth
UK online sales
UK retail sales (including online)
UK wholesale sales
Total UK sales
Underlying loss

We have made further progress 
towards our goal of returning the UK  
to profitability. Over the year, we have 
closed underperforming stores while 
also investing in product and service 
both online and in store. Additionally, we 
have trialled several new store formats. 
The result is that like-for-like sales have 
returned to growth, margins have 
stabilised and UK losses were reduced.

Stabilise	and	recapture	margin
In the UK, we have made significant 
progress towards our target of returning 
to being a full price retailer. A year into 
our new trading approach, which has 
required a determined move away from 
ongoing discount and promotional 
activity, margins have stabilised and 
like-for-like sales have grown. Our 
customers are now getting a clearer 
message in that we are not a discounter 
but sell quality product at full price. 
Improvements in product and service, 
both online and in store, are further 
underpinning our overall strategy for the 
UK. We are making progress towards 
re-establishing ourselves as the clear 
first choice for expectant and new 
parents and their young children.

Our trading strategy of moving to 
shorter discount periods with clear 
promotions, has allowed us to drive full 
price sales over the whole year whilst 
also clearing our surplus product more 
effectively. At the same time, our sector 
has been undergoing significant 
change with a number of competitors 
either closing retail space or refocusing 
on core activity. This has resulted in a 
greater level of volatility throughout the 
year with competitors discounting 

FY2014/15
52	weeks	to
28	Mar	15

FY2013/14
52	weeks	to
29	Mar	14

%	change
vs.	last	year

+2.0%
£138.4m
£425.7m
£32.4m
£458.1m
(£18.0m)

(1.9%)
£116.9m
£432.6m
£29.7m
£462.3m
(£21.5m)

–
+18.4%
(1.6%)
+9.1%
(0.9%)
+16.3%

aggressively. We are now through this 
period and the market appears to be 
more stable. Despite this backdrop,  
it is encouraging to note that like-for-like 
sales were up 2.0% year-on-year and 
that margins were broadly flat on the 
previous year, after five years of decline 
in both.

Become	a	digitally	led	business
Our online business has continued to 
grow strongly over the year and online 
sales were up c18% to £138 million, which 
now accounts for c30% (FY2013/14: c25%) 
of total UK sales. Mobile and click-and-
collect continue to grow and now 
represent 82% of online sessions and 
36% of online orders respectively.

As part of our strategy of becoming  
a digital business, we introduced iPads 
into all our stores during the second 
quarter of the year. The benefits were 
two-fold. Firstly we were able to place 
orders for customers while serving them 
– showing them reviews/product videos 
and generally using the functionality of 
the web to improve service. Secondly 
we were able to introduce a consumer 
finance package, applications for which 
can be completed on the iPad in as little 
as five minutes. These finance packages 
allow our customers to spread their 
payments when purchasing more 
expensive products. The result of these 
changes is a significantly improved 
online service for customers whilst in our 
stores, resulting in online orders from 
stores growing c48% during the year. 
This strong online performance has 
helped underpin our UK like-for-like 
sales growth.

08	

Mothercare	plc	Annual report and accounts 2015

Supported	by	a	modern	retail	estate
As part of our plans to modernise and 
realign our UK store portfolio, we 
completed full refurbishments for our 
Solihull and Gateshead stores and 
converted our stores in Peckham, 
Woolwich, Surrey Quays, Cheltenham 
and Livingston to a new clothing  
biased format. These trial formats are 
encouragingly showing early signs  
of improved cash margin and store 
profitability. In addition, we closed 31 
underperforming stores (14 Mothercare 
and 17 Early Learning Centre) resulting  
in a £2.3 million benefit for the year.  
We ended the year with 189 stores  
(175 Mothercare and 14 Early Learning 
Centre) or 1.7 million sq.ft. of retail space. 
Our store portfolio is continuing to 
migrate to larger stores with 96  
out-of-town Mothercare stores and  
79 Mothercare in town and 14 ELC  
in town stores. These closures meant 
space was down (4.5)% year-on-year, 
which coupled with positive like-for-like 
sales resulted in a (0.9)% reduction in 
total UK sales to £458 million. We have 
now put in place plans to refurbish  
35-40 stores in the year ahead.

Running	a	lean	organisation
Over the year we have continued to 
manage our cost base tightly whilst  
also putting in place modern retailing 
practices and have taken the 
opportunity to invest in the team. We 
restructured working patterns in our 
stores to put more of our team on the 
shop floor at peak times and made 
further progress towards reducing stock 
in the business. This continued focus on 
running a lean organisation along with 
stabilised margins and like-for-like 
growth has helped reduce losses for  
the year to £(18.0) million. 

Offering	style,	quality	and	innovation		
in	product	and	great	service
In addition to the improvements 
implemented online and in store, we have 
invested into each of our product areas.

In Clothing	&	footwear, our priority has 
been to improve our product and pricing 
architecture. In addition to extending the 
reach of our own-bought ‘Best’ ranges – 
Little Bird and Baby K – into more stores, 
we have introduced ranges from 

Converse Baby and Kids, Envie de Fraises, 
French Connection, Joules, Mamas & 
Papas, Name it, Mamalicious and 
Original Penguin. These new ranges are 
available online and in selected stores. 
This new approach to product has  
helped deliver more full-price sales both 
online and in our stores. We have also 
introduced more newness over the course 
of the year through more frequent phases 
of product and by trialling production 
closer to the UK to allow us to react more 
quickly to trends.

Home	&	travel has responded 
particularly well to the changes we have 
made to the quality of ranges online 
and in store. Our product and price 
architecture is clearer, which has been 
further strengthened by the introduction 
of additional new brands, exclusive 
ranges and more newness. Online  
and in store product displays have  
also been improved, supported by  
our brands. These changes have 
encouraged brands like Cybex, iCandy, 
Mamas & Papas and EasyWalker, 
amongst others, to retail their ranges 
online and through our stores.

Whilst attracting new brands, we  
are also investing in our Mothercare 
own-brand and designed product 
ranges. These complement the 
branded ranges that sit mainly at the 
‘Better’ and ‘Best’ end of the product 
and price architecture.

In ELC	Toys we are also working towards 
increasing newness and the level of 
educational toys across the ranges.  
Our International markets have a higher 
proportion of branded product in their 
product mix, which creates a clearer price 
architecture and we have learnt from this 
experience. As a result, we are introducing 
more branded product into our ranges in 
the UK and are launching LeapFrog, 
Fisher Price, VTech and Lego, all of which 
will be aimed at the younger child. 

Summary	and	outlook
We have delivered an improvement in 
the Group’s underlying profits for the 
year with International profits marginally 
ahead in spite of adverse currency 
impacts and UK losses reduced.

Our International partners have 

O
v
e
r
v
e
w

i

i

S
t
r
a
t
e
g
c
r
e
p
o
r
t

delivered growth in space, sales and 
profit in spite of economic and currency 
headwinds. We believe the underlying 
International businesses remain robust 
and will emerge from the current 
uncertainty stronger and more stable.

In the UK, we have stabilised margins 
and returned to like-for-like sales growth 
for the first time in five years. We continue 
to work hard to improve the style, 
quality, design and innovation across all 
our product areas whilst also improving 
service and presentation online and in 
store. Our approach is helping us to 
attract new brands into the business 
and is encouraging them to deliver 
exclusive product to us, which is 
improving our customer proposition.

Trading conditions may remain 
challenging in the year ahead as many 
of our International markets are still 
having to navigate economic volatility 
and foreign currency headwinds. 
However, we are building on an already 
strong base and are exploring new 
growth opportunities in existing and 
new markets whilst also opening more 
territories online. During the first half of 
the year, the UK will anniversary our new 
trading strategy. 

We shall continue to develop our business 
to become digitally led by investing in our 
online platform. At the same time, in line 
with the plans we communicated last 
year, we will modernise and refurbish 
35-40 stores whilst closing 25-30 
underperforming stores.

There is much work to be done across 
the Group as we implement our 
strategy. We recognise that there will be 
volatility in the year ahead but we are 
nevertheless excited by the opportunity 
we have around the world.

Our vision remains clear – to be the 
leading global retailer for parents  
and young children.

Mark Newton-Jones
Chief Executive Officer – UK

Mothercare	plc	Annual report and accounts 2015 

09

GovernanceFinancial statements	
	
Strategic	pillars	

	1	

Become		
a	digitally		
led	business

2	

Supported	by	
a	modern	
retail	estate

3	

Offering	style,	quality		
and	innovation	in	product	
and	great	service

A	modern	store	estate	needs	great	
product	and	service.	We	aim	to	invest	in	
product,	stretching	our	range	and	price	
architecture	with	a	wider	choice	at	the	
upper	levels	of	our	‘Good’,	‘Better’,	‘Best’	
offering.	This	will	include	supporting	
our	own	ranges	with	selected	branded	
product,	which	offers	a	point	of	
difference	for	our	customers.

Our ranges have focused mainly on 
own brand product. There is scope to 
add a point of difference by introducing 
more branded product to our ranges, 
which offer exclusivity and newness. 
Clothing & footwear has mainly been 
own brand and we started to introduce 
selective ranges (see Product on pages 
22 and 23) that have helped to extend 
our product and price architecture. In 
Home & travel, we have increased the 
level of exclusivity from our branded 
manufacturers whilst also introducing 
new brands like iCandy, Mamas & 
Papas and EasyWalker. In Toys, we are 
working towards increasing the level of 
newness while also introducing selective 
brands that fit well with our ranges, like 
Fisher Price, LeapFrog, Lego and VTech.

See	KPI		 3

Consumers	are	increasingly	
researching	and	buying	product	
online,	with	a	growing	demand	for	24/7	
availability	and	our	customers	are	no	
different.	They	are	savvy	25-35	year	olds	
who	are	connected	digitally,	via	social	
media	and	on	mobile.	We	need	to	cater	
to	the	needs	of	these	consumers	and	
convert	them	into	loyal	customers.

We	conducted	a	full	review	of	our	UK	
store	estate	in	2014.	We	now	have	a	
blueprint	for	the	future,	which	forms	
the	basis	for	managing	our	UK	store	
portfolio	and	we	are	now	moving	
towards	proactively	managing	our	
store	estate	through	a	combination	
of	store	closures,	relocations	and	
refurbishments.

We have made progress against this 
goal. Online sales now account for  
30.2% of total UK sales and 1.2% of total 
International sales.

In the UK, we improved our online service 
by refining the functionality of our online 
platform – adding better and improved 
photography, adding video where 
appropriate, encouraging customers  
to review product and investing in 
availability and delivery options. In 
addition we introduced iPads to all stores 
which has significantly enhanced the 
ability of our in store colleagues to advise 
customers and ensure they purchase 
product appropriate for their needs.  
As a result UK online sales grew by  
18.4% to £138 million.

We are working with our International 
partners to develop further their 
multi-channel retail offerings.

See	KPI		 1

We closed a further 31 loss-making 
stores during the year, finishing the year 
with 189 stores or 1.7 million sq.ft. of retail 
space. This exercise has resulted in  
a £2.3 million benefit for the UK business.

Over the last few years there has been 
a shift in footfall away from the high 
street and towards destination out-of-
town stores and our customers are no 
different. We have as a result taken  
a conscious decision to migrate our  
store portfolio to reflect this shift in  
our customers’ shopping preferences.  
So whilst we have closed many of  
our stand-alone ELC stores, space 
dedicated to ELC remains unchanged 
as we have added inserts into our 
larger Mothercare stores. As a result  
we now have 127 such departments  
for ELC in store.

In addition, we aim to refresh our entire 
remaining store portfolio. The rights issue 
gives us the capital to do so and we will 
build on the experience gained from 
recent refurbishments like Gateshead 
and Solihull.

See	KPI		 2

10	

Mothercare	plc	Annual report and accounts 2015

4	

Stabilise		
and	recapture	
margin

5	

Running	a	lean	
organisation	while	
investing	for	the	future

6	

Expanding		
further	
internationally

In	the	UK	we	aim	to	return	to	being	
a	full	price	retailer.	We	will	do	this	by	
reducing	the	level	of	discounting	and	
markdown	activity	and	shortening	our	
promotional	periods.	This	will	give	our	
customers	a	clear	message	on	product	
and	pricing.

It	is	our	intention	to	maintain	a	lean	
cost	organisation	by	continuing	to	
make	improvements	in	working	capital	
efficiency	through	the	management	of	
inventory	levels,	supplier	relationships	
and	active	management	of	our	
resources,	investment	and	cost	base.

In the UK, we have made significant 
progress towards our target of returning 
to being a full price retailer. A year into 
our new trading strategy of moving to 
shorter and clear promotional periods, 
mid-season and end-of-season, 
customers are now getting a clearer 
message in terms of our pricing 
proposition. This pricing message is 
underpinned by improved product 
presentation and service both in store 
and online.

As a result of our new trading strategy, 
we have been able to stabilise margin 
after five years of declines. We now 
have a stable base from which to build 
upon in the years ahead.

Whilst improving the performance  
of the UK business will require some 
investment, we will keep to a tight 
control on costs. 

This last year has required some 
investment into teams, as we have built 
up the expertise that will help to deliver 
on our strategy. Over the last year we 
have delivered a 1% reduction in our 
rental bill and have further reduced 
inventories by 2.5%. These gains have 
been offset by an increase in our staff 
costs as we have invested in building 
the right team and also paying a bonus 
to our staff in recognition of the hard 
work that has gone into the business 
over the last year.

See	KPI		 4

See	KPI		 5

Our	International	business	now	spans	
four	regions	–	Europe	including	Russia,	
Asia,	Middle	East	&	Africa	and	Latin	
America,	with	more	than	40	franchise	
partners	and	1,273	stores	in	60	countries.	
We	aim	to	continue	to	grow	space	in	
existing	countries	while	also	seeking	
out	opportunities	in	territories	where	we	
do	not	already	have	a	presence.

Over the last year, our International 
partners added 9.0% in terms of new 
space. This was in spite of ongoing 
economic and foreign currency 
headwinds experienced in many of  
the countries in which we operate.  
In addition like-for-like sales were  
up a healthy 5.6%, highlighting the 
opportunity that still exists in the markets 
in which we already have a presence. 
Importantly, we were able to open  
our first four stores in a new country  
– South Korea, which offers significant 
opportunity with a wealthy middle class 
and good economic fundamentals  
and birth rates.

We believe there is still significant 
opportunity internationally as we  
have not as yet begun to exploit the 
opportunity that online still offers.

See	KPI		 6

Mothercare	plc	Annual report and accounts 2015 

11

GovernanceFinancial statementsStrategic reportOverview	
KPIs	
Measuring our performance	

Following	our	strategic	review,	we	have	changed	our	KPIs	to	measure	our	future	
progressions	and	success	against	the	six	pillars.

1

Online	sales

UK

	£138.4m	+18.4%

FY2014/15

FY2013/14

FY2012/13

£138.4m +18.4%

 £116.9m +5.2%

£111.1m

	International

	£9.0m	

FY2014/15

£9.0m

Starting from a low base, our partners have 
started their online journey.

4

UK	margin

2

UK	store	estate	
invested	in

UK

4.5%

FY2014/15

4.5%

4.5% of the UK store estate (sq.ft.) was 
refurbished since the beginning of FY2015.

5

Running	a	lean	
organisation

Inventory	–	days	cover

45	days

-200bps

-100bps

Flat

FY2014/15

FY2013/14

FY2012/13

FY2014/15

FY2013/14

FY2012/13

45

 47

53

12	

Mothercare	plc	Annual report and accounts 2015

3

Product	mix

Growth	in	branded	product	sales

40

20

34.7%

19.6%

FY2014/15

Clothing & footwear

Home & travel

(9.9%)

Toys

6

International		
growth

Constant	currency	sales	growth

+12.4%

FY2014/15

FY2013/14

FY2012/13

+12.4%

+9.3%

+15.0%

Mothercare	plc	Annual report and accounts 2015 

13

GovernanceFinancial statementsStrategic reportOverview	
Risks	
Principal risks and uncertainties

The Board takes overall responsibility for risk management  
with a particular focus on determining the nature and extent  
of significant risks it is willing to take in achieving its strategic 
objectives. The Audit and Risk Committee takes responsibility 
for overseeing the effectiveness of sound risk management 
and internal control systems.

The Executive Committee is responsible for delivering the 
Company’s strategy and managing operational risk, and  
the internal risk management process has been formalised 
through the risk committee which acts as a forum to monitor 
and manage risk processes and to assess and identify any 
emerging risks.

The Company has set out its clear strategic objectives against 
which it measures performance and the risks associated with 
these objectives are considered under four headings:

	•Financial
	•Operational
	•Manufacturing and product
	•People and infrastructure.
The Company must report its principal risks and uncertainties  
in its annual Strategic Report, in addition to providing some 
explanation of its internal risk management process. The table 
below sets out the principal risks and uncertainties, and indicates 
the directional change of perceived net risk over the year. The 
risks in this table are broadly consistent with the risks outlined in 
the prospectus issued in September 2014 in connection with the 
rights issue.

Financial

Risk	description

Impact

Mitigation

Change	
on	last	
year

	• The retail markets in which the 

Group and its franchise partners 
operate are highly competitive, 
with few barriers to entry

	• If the Group, its franchise partners or 
its wholesale customers are unable 
to compete successfully in the UK or 
overseas markets, this may have a 
material adverse effect on the 
Group’s business, results of 
operation or financial condition

	• The anticipated turnaround of 
the Group’s UK business may  
not be achievable if it fails to 
implement effectively key 
aspects of its new strategic plan

	• The Group is unable to compete 
with other key players in the UK, 
including multi-channel retailers  
as well as internet only businesses 
causing the Group’s in-store sales  
to decline and reduce profits

	• The Group has encouraged its 

franchise partners to establish a 
multi-channel approach to their 
respective markets

	• Introduction of value ranges and 

exclusive branded products
	• Keeping the product offering 
relevant for our target market  
and core customers
	• UK store refurbishment 

programme will provide a 
roadmap for franchise partners

	• Rigorous project governance 

managing the key spend areas of 
store refurbishment and IT systems 
with audit oversight

	• Strategic plan to refurbish all 

ongoing stores, varying from light 
touch re-fits to full refurbishment, 
within the three-year plan
	• Low inflation and fuel prices 

driving consumer spending power

	• Maintaining a lean organisation 
through tight management of 
resources and controlling the 
Group’s cost base

	• Simplify customers’ online journey 

and enhance the customer 
experience by way of improved 
photo and video presentation and 
customer reviews

	• Improve the product delivery 

proposition, including enabling 
customers to better track their 
product orders and provide 
greater convenience and choice 
as to delivery and collection points

14	

Mothercare	plc	Annual report and accounts 2015

Key:

Increase in risk over the year

No change

N

New risk

Financial	continued

Risk	description

Impact

Mitigation

Change	
on	last	
year

	• The Group relies on forecasts of 
like-for-like sales in both of its UK 
and International businesses;  
any shortfall in like-for-like sales, 
particularly in the UK, could 
impact the Group’s results 
materially

	• If the directors make plans or 
decisions based on certain 
like-for-like sales assumptions that 
prove to be inaccurate, this could 
have a material adverse effect on 
the Group’s business, results of 
operations or financial condition

	• The Group may be affected  
by challenging economic 
conditions and political 
developments affecting the  
UK and international markets  
in which it operates

	• As the UK economy continues to 
strengthen, the economic and 
political uncertainty enveloping 
eastern and southern Europe, in 
particular Russia where Mothercare 
has a substantial presence, Ukraine 
and Greece, could have a material 
adverse effect on the Group’s 
business

	• Ensuring cost prices and supplier 
terms are beneficial to the Group 
by building on its established 
supplier relationships
	• Improvements in stock 

management and reduced 
inventory to decrease  
markdown activity 

	• Improving customer service to 

encourage customers to spend 
more in stores

	• Focus on the political and fiscal 

situation that is unfolding in Russia 
and Greece

	• Improved products, presentation 
and service, including exclusivity 
in branded offerings

	• Improved customer service with 

investment in training of 
management and store teams  
to improve the quality and 
consistency 

	• Improved customer propositions 

targeting improved credit finance 
proposition in partnership with 
third party credit providers, 
personal shopping and online 
booking of specialist services  
and activities in store

	• The Group’s results of operation 

	• Hedging foreign exchange does 

	• Group’s hedging policy agreed 

may be affected by foreign 
exchange risk

not eliminate the Group’s exchange 
or interest rate risks entirely and 
may not be fully effective. Any 
significant losses on the Group’s 
hedging positions could have a 
material adverse effect on the 
Group’s business, results of 
operations or financial condition

by the Board

	• The largest five franchisees have 
their trading currencies hedged
	• Hedging undertaken by Treasury 
signed off by Director of Finance, 
using six to nine month horizon for 
the five largest franchisees and 15 
months for US dollar exposure
	• Limited exposure to Eurozone 

countries

Mothercare	plc	Annual report and accounts 2015 

15

GovernanceFinancial statementsStrategic reportOverview	
Risks	
Principal risks and uncertainties continued 

Operational

Risk	description

Impact

Mitigation

	• The Group’s revenue is 

dependent on footfall; the shift  
in consumer purchasing habits 
towards on-line and mobile 
channels will challenge the 
traditional business model and 
affect sales from the Group’s  
UK store portfolio and the 
profitability of each store

	• The Group’s revenue may be 
adversely affected if its retail 
destinations decrease in popularity 
with its core customer base

	• The Group is materially 

	• Any damage to, or loss of, the 

dependent on a small number  
of franchise partners that make 
up a significant proportion of its 
International business

Group’s relationship with Alshaya  
or any of its other key franchise 
partners could have a material 
adverse effect on the Group’s 
business, results of operation or 
financial condition

	• The Group may not be successful 

	• Failure to reshape the UK store 

in reshaping the UK store 
footprint and building and further 
developing its existing online 
retail platform in the UK

footprint in line with the strategic 
plan could have a material adverse 
effect on the Group’s ability to 
turnaround its UK business and,  
in turn, restore its profitability

	• Relocate from non-profit making 
stores to areas of the UK where 
demographics are more 
favourable to the target market

	• Shift the bricks and mortar 

emphasis away from failing high 
streets to town centres, shopping 
centres and within department 
stores where consumer traffic is 
increasing

	• Fitting of modern fixtures to 

enable increased product density 
and better and more consistent 
product presentation across stores

	• Bringing all stores up to a good 
level of finish in terms of general 
decoration, branding, lighting, 
signage and facilities, including 
toilets, feeding and customer 
changing facilities 

	• Improvement in online service 

and website

	• Strong personal and business 

relationships built up over a long 
time with key franchise partners
	• Regular senior management visits 
to key franchise partners’ markets

	• Credit insurance in place for the 

major franchisees

	• Development plan agreed for 

franchise markets

	• £25 million earmarked for store 
closures and initially £20 million  
to refurbish stores to drive  
sales densities

	• Highly competent operators with 

major store re-fit programme skills 
employed to manage the project
	• Initial list of stores earmarked for 
refurbishment during Q1 & Q2 of 
FY2016 complete

	• Planning for future warehousing 

capacity to underpin multi-
channel retailing is in place    

	• Investment in digital screens and 
video walls, iPads, customer Wi-Fi 
and click and collect 
enhancements into all stores

	• Significant investment in IT systems 

and infrastructure to support 
multi-channel retailing

Change	
on	last	
year

N

N

16	

Mothercare	plc	Annual report and accounts 2015

Key:

Increase in risk over the year

No change

N

New risk

Operational	continued

Risk	description

Impact

Mitigation

	• If the Group is unable to defend 

	• Group’s trademarks are lodged  

	• The Group’s trademarks are 
central to the value of the 
Mothercare and ELC brands.  
The Group may not be able to 
protect these trademarks in its 
International markets meaning 
that these rights may be 
challenged or invalidated  
in the future

successfully against allegations of 
infringement, it may face sanctions 
which could result in negative 
publicity, significant expense and 
may have a material adverse effect 
on the Group’s financial condition 
and results of operation

in all new countries where 
International is expanding

	• Intellectual property awareness 

courses are run for buying & 
merchandising

	• Search facilities available through 

Company Secretariat

	• Guidance documents on 

maintenance of intellectual 
property issues

	• The Executive Committee has 
created a property steering 
committee and IT steering 
committee to oversee change

	• The Group has invested in a 
property management team

	• The Group intends to make 
significant change to the UK 
business over a short period  
of time

	• If the Group is unable to manage 
change effectively, there could be 
delays or inefficiencies arising

Manufacturing	and	product

Risk	description

Impact

Mitigation

	• The Group is (and the product it 
sells are) subject to extensive UK, 
EU and International legislation 
and regulation

	• The Group uses Bureau Veritas  

as specialists for regulatory 
requirements by country 

	• In-house technologists manage 
the process and have exited 
poorly performing suppliers 

	• Failure to comply with applicable 
laws, regulations and/or judicial 
and/or regulatory authority 
determinations may result in civil or 
criminal sanctions, including fines, 
injunctions, product recalls, asset 
seizures, revocation of licences  
and regulatory authorisations  
and adversely affect customers’ 
perception of the Group and its 
brand image, any of which could 
adversely affect the Group’s 
business, results of operations or 
financial condition

Change	
on	last	
year

N

N

Change	
on	last	
year

Mothercare	plc	Annual report and accounts 2015 

17

GovernanceFinancial statementsStrategic reportOverview	
Risks	
Principal risks and uncertainties continued 

Manufacturing	and	product	continued

Risk	description

Impact

Mitigation

Change	
on	last	
year

	• The Group’s brands and 
reputation are key to its  
success both in the UK and 
internationally; any damage to 
the Group’s brands or concerns 
relating to its products (including 
their quality or safety) could have 
a material adverse effect on  
the business

	• Any perceived or actual concerns 
related to the Group’s products, 
supply chain or its franchise 
partners and/or its wholesale 
customers may be widely 
disseminated online, on consumer 
blogs or other social media sites  
or via print or broadcast media. 
Similarly, any litigation that the 
Group may face could subject  
it to increasing negative attention  
in the press

	• The Group’s business is materially 
dependent on its ability to source 
products successfully from its 
suppliers, most of which are 
based outside the UK. The Group 
relies on its manufacturers, 
suppliers and distributors to 
comply with employment, 
environmental and other laws

	• If the Group is unable to secure 
ongoing support, or attractive 
commercial terms from its existing 
suppliers, or is unable to find 
replacement suppliers in the event 
of a particular source of supply no 
longer being available, this could 
have a material adverse effect on 
the Group’s stock management, 
profitability and competitiveness 
and may result in a loss of  
market share

	• Significant group investment in 
product quality management 
resource

	• High standards communicated 
throughout supply chain with 
in-house responsible sourcing 
team working in Bangladesh, 
India and China

	• Global code of conduct 

communicated and applied 
through the system

	• Focus on pre despatch quality 

checks

	• Established product recall process 
managed by crisis management 
team

	• The Company participates in the 

Bangladesh Safety Accord

	• Company Code of Conduct and 
Conflict of Interest – compliance 
self-certification

	• New corporate responsibility 

manager up-skilling the Group’s 
in-house responsible sourcing 
team working in Bangladesh, 
India and China

	• Franchise partners can and  
do source product from their  
local market 

	• The Group may increase sourcing 
volumes from within the EU and 
use emerging markets such as 
Vietnam and Cambodia as 
alternative sourcing countries

	• The Group relies on its ability to 
improve existing products and 
successfully develop and launch 
new innovatory products

	• Failure to bring new innovatory 

	• The Group is seeking to shorten 

product to the market may have  
a material adverse effect on the 
Group’s business, results of 
operation or financial condition

product lead times and 
restructure its “Good, Better, Best” 
product architecture

	• Demonstrate good value 

products across all price points 
and supplement these with 
exclusive third-party products  
and new brands

	• Enhance the customer experience 
in-store through newly refurbished 
stores with improved presentation 
and merchandising standards

18	

Mothercare	plc	Annual report and accounts 2015

Key:

Increase in risk over the year

No change

N

New risk

People	and	infrastructure

Risk	description

Impact

Mitigation

Change	
on	last	
year

	• The Group’s future success 

	• Any failure to attract and retain key 

	• Share option bonus scheme open 

depends on the performance of 
its key senior management and 
the ability to attract and retain 
high quality and highly skilled 
personnel

personnel to meet the Group’s 
operational needs may delay or 
curtail the achievement of major 
strategic objectives and could have 
a material adverse effect on the 
continuity of the Group’s operations

to all employees 

	• Share Save scheme open to all 

employees

	• Performance related bonus 

scheme open to all employees
	• Regular performance reviews 

against objectives

	• If any third party with whom the 

	• The rollout of an end-to-end 

	• Any unauthorised access or 
disclosure of confidential 
information stored or obtained 
by the Group, either by criminal 
cyber-attack or a speculative 
loner, could have a material 
effect on its business

Group interacts violates applicable 
laws or the Group’s data protection 
policies, whether intended or not, 
this could result in legal claims or 
regulatory action which may subject 
the Group to liability and litigation

encrypted Pin Entry Device (PED) 
to the store estate will significantly 
increase the Group’s compliance 
to PCI DSS

	• No customer cardholder detail  

is kept on internal systems
	• All sensitive and confidential 

information that falls within the 
Data Protection Act is overseen  
by the risk committee

	• Company Code of Conduct and 
Conflict of Interest – compliance 
self-certification

	• In-house responsible sourcing 
team working in Bangladesh, 
India and China

	• The Group supplies and sources 

	• The Group also deals with a 

its products in a number of 
countries in which bribery and 
corruption pose significant risks

significant amount of cash in its 
operations and is subject to various 
reporting and anti-money 
laundering regulations. Any 
violation of money- laundering laws 
or regulations by the Group could 
have a material adverse effect on 
its business, reputation or results of 
operations

Mothercare	plc	Annual report and accounts 2015 

19

GovernanceFinancial statementsStrategic reportOverview	
Business	model	

The	Mothercare	business	
model	describes	how		
we	operate	and	create	
value	for	shareholders,		
our	customers	and	other	
key	stakeholders

The	resources	
we	have

What	
differentiates	us

Shareholders’	equity
£78m	

Cash	in	bank
£32m 

Employees
5,433 

Franchisee	partners
c	40

Suppliers
1,837	

with	orders	worth	c	£640m

Trusted	own	brand

Exclusive	product

Expertise	and	service

Understanding	customers
2m	on	database

Develop	ranges
Innovates,	quality		
and	style

Effective	logistics	
6  
2

DCs	

hubs

Manage	Risks

Efficient	sourcing
Direct	sourcing	

15	

7

countries	

offices

Full	service	vendors

314	

suppliers	

30

countries

Our	vision	is	to	be	the	
leading	global	retailer	for	
parents	and	young	children

20	

Mothercare	plc	Annual report and accounts 2015

 
How	our	
customers		
buy	from	us

How	we		
create	value		
for	stakeholders

The	products	
we	offer

Home	&	travel
280	

13,030

brands	

products

Clothing	&	footwear
30	

21,061

brands	

products

Toys
42	

brands	

2,100 

products

96

out	of	town

UK	Stores
93	

in	town	

UK	online
30%

of	UK	sales

International
10	

countries	online	

1,273

stores

For	customers	
Worldwide	sales

£1,203m

For	employees	
Total	pay	and	benefits	

£75m

For	supplier	
£640m

Total	payment

For	franchisees
£745m

Sales	

For	social	
Total	paid	UK	VAT,	NIC,	
corporation	tax

c	£70m

Manage	costs	
and	cash

Create		
Value

Grow	sales	
and	margins

To	reinvest

Focused	
investment

Mothercare	plc	Annual report and accounts 2015 

21

GovernanceFinancial statementsStrategic reportOverview	
 
Operational	review	

Product

Over	the	last	year,	we	have,	
reassessed	our	ranges	across	
all	three	product	categories.	
Following	market	research	
and	customer	surveys,	we	
believe	we	have	an	improved	
understanding	of	the	needs	
of	our	customer	base.	We	now	
understand	our	strengths	and	
where	we	need	to	invest	further.

We are working towards clear ranges 
across our product and price architecture 
offering ‘Good’, ‘Better’ and ‘Best’ 
differentiation for our customers across  
all three product categories.

To do so, we have:

	•Improved style and quality
	•Delivered better value for money
	•Increased newness
	•Introduced unique branded product
	•Increased gifting

Karl Doyle
Group Product Director 
Karl oversees the design, manufacturing 
and sourcing of all our ranges for both 
International and the UK.

tights	and	cardigan)	easily	
and	confidently.	Recognising	
that	we	had	too	much	choice	
with	best-sellers	selling	out	
too	quickly,	we	have	reduced	
our	option	count	by	c20%,	
which	has	allowed	us	to	buy	
more	deeply	and	ensure	our	
customers	have	our	best-
selling	ranges	in	store	for	
longer.	To	ensure	continuity	of	
product	in	stores,	we	are	also	
trialling	manufacturing	
product	closer	to	home.	For	
the	first	time,	this	year,	we	
successfully	used	Turkey	to	
replenish	product.

Clothing		
&	footwear

Over	the	last	year	we	have	
begun	our	journey	of	
re-engaging	with	our	
customer	base	and	in	doing	
so	have	developed	a	better	
understanding	of	their	needs.	
This	has	resulted	in	refocused	
clothing	ranges	and	
extended	footwear	ranges.

We	have	simplified	and	built	
our	ranges	in	such	a	way	that	
it	is	now	easier	for	parents	to	
shop	across	our	ranges	and	
build	entire	outfits	(t-shirt,	
trousers	and	jumper	or	dress,	

Launched	in	
October	2014	and	
sold	c25,000	units	
with	sales	of	
c£0.3	million

22	

Mothercare	plc	Annual report and accounts 2015

Introduced	branded	
product	to	sit	alongside	
our	own	brands	to	give		
a	better	mix	of	product.
•	 Baby	K	by	Myleene	Klass
•	 Converse	Baby
•	 Converse	Kids
•	 French	Connection
•	 Joules
•	 Little	Bird	by	Jools	Oliver
•	 Mamas	&	Papas
•	 Name	it
•	 Original	Penguin

Silver	Cross

c12,000	units	
sold	with	sales		
of	£2.2	million

Home		
&	travel	

Home	&	travel	has	responded	
particularly	well	to	the	
changes	we	have	made	to	
the	ranges	in-store	and	online.	
Our	product	and	price	
architecture	is	clearer,	which	
has	been	further	strengthened	
by	the	introduction	of	
additional	new	brands,	
exclusive	ranges	and	more	
newness.	In-store	and	online	
product	displays	have	also	
been	enhanced,	which	has	
helped	customers	make	more	
informed	choices	at	the	point	
of	purchase.

Our	Mothercare		
own	brand	product	
complements	the	branded	
ranges,	which	are	mainly	
at	the	‘Better’	and	‘Best’	end	
of	the	product	and	price	
architecture.	We	are	
investing	in	our	own	ranges	
to	ensure	they	keep	up		
with	the	improvements		
we	are	seeing	in	the	
branded	ranges.	

Our	promotional	stance	
has	also	been	more	
focused	over	the	year.	We	
promote	product	only	at	
specific	times	and	for	a	
short	window,	which	is	
helping	restore	our	position	
as	a	full	price	retailer.

iCandy
c12,000	units	
sold	over	three		
promotional	periods		
with	a	740%	increase		
in	sales	to	£3	million

ELC	Wooden	
Train	Table
sold	at	full	price	
only,	sold	fewer	
units	but	
increased	cash	
margin	by	71%

Happyland		
Cherry	Lane	Cottage
c30,000	units	
sold	with		
sales	of	over		
£0.7	million,		
up	280%		
and	no		
promotional		
activity

Toys	

Early	Learning	Centre	had		
its	40th	year	in	2014,	which		
we	celebrated	in-store	and	
online	with	limited	edition	
Teddy	Bears.

This	has	been	another	
challenging	year	with	the		
toy	market	continuing	to		
be	dominated	by	discount	
activity,	particularly	during	
peak	trading	periods.	We	
have	reviewed	our	ranges	
and	believe	an	increase		
in	newness	as	well	as	an	
increase	in	branded	product	
will	help	to	develop	our	
brand	credentials	and	
differentiate	ourselves	within	
the	overall	toy	market.	These	
initiatives	are	already	

underway	and	should		
be	in	place	in	time	for	the	
launch	of	our	new	ranges	
for	autumn/winter	2015.	

Taking	the	cue	from	our	
International	markets	
where	there	is	a	higher	
percentage	of	branded	
product	in	the	sales	mix,	we	
have	started	to	increase	
branded	product	in	our	
sales	mix	in	the	UK	as	well.	
In	particular,	we	have	
relaunched	LeapFrog,	
Fisher	Price	and	VTech	and	
introduced	Lego	in	a	
selective	number	of	stores.	
We	are	also	increasing	our	
ranges	that	are	aligned	to	
the	UK	national	curriculum,	
taking	us	back	to	our	roots	
of	educational	toys.

Mothercare	plc	Annual report and accounts 2015 

23

GovernanceFinancial statementsStrategic reportOverview	
Operational	review	
continued

We	now	have	1,273	
stores	(or	2.9	million		
sq.	ft.	of	retail	space)	
across	60	countries	
and	were	able	to	
grow	sales	by	12.4%		
in	constant	currency.

Jerry Cull
Managing Director – International

Jerry is responsible for our International 
business, overseeing its development 
both in existing and new markets.

International	space

MARCH 2013

MARCH 2014

MARCH 2015

 +5.6%

2,347k sq.ft.

2,659k sq.ft.

2,894k sq.ft.

International	like-for-like	sales	
The underlying International businesses 
remain resilient with continued growth in 
constant currency.

This was despite closing our 
underperforming ELC department store 
inserts in South Africa, which had a very 
limited impact on profits. Asia remains 
an area of growth for us and delivered 
mid-single-digit like-for-like sales and 
double-digit space growth. We opened 
our first stores in South Korea, where an 
under serviced yet wealthy middle class 
underpin our ambitious future growth 
plans. Since the year-end we also sold 
our stake in the India JV as the franchise 
had achieved critical mass and was no 
longer in need of additional support. 
Latin	America is still relatively new, but 
here too we saw double-digit space 
growth combined with single-digit 
like-for-like sales growth.

Our partners have made further 
progress towards our overall goal of 
moving to a multi-channel format similar 
to that in the UK. We now have websites 
in 10 countries which contributed 1.2% to 
total International retail sales. Whilst we 
still have some way to go, this is a good 
start and gives our partners a base 
from which to build upon.

So reflecting on the year, I am pleased 
to note that despite the challenges,  
we can look forward to building  
on a strong foundation. Our franchise 
partners are in this business for the 
long-term, which helps to set our plans 
for the future. 

Jerry Cull
Managing Director – International

International

International	has	once	again	
demonstrated	its	resilience	
in	the	face	of	the	growing	
challenges	of	economic	
and	currency	volatility.	Our	
partners	were	able	to	drive	
like-for-like	sales	growth	of	
5.6%	while	also	growing	space	
by	9.0%.	This	performance	
gives	me	real	confidence	in	
the	underlying	strength	of	our	
International	partnerships	
and	their	ability	to	continue	
to	build	on	the	strong	
foundations	already	in	place.
We now have 1,273 stores (or 2.9 million 
sq.ft. of retail space) across 60 countries. 
Together these stores delivered 
constant currency sales growth of 12.4%. 
Taking the currency effect and our 
smaller wholesale business into 
account, reported sales were up 2.2% 
at £745.4 million. Profits, after reduced 
JV losses, were up 1.3% at £45.9 million. 

Whilst it is not unusual to see ongoing 
change across our International 
business, this year has been particularly 
busy with a higher than average churn 
in space as we have continued to 
strengthen the underlying business. 
Europe had another tough year with  
an increased level of currency volatility 
affecting Russia and adjoining countries. 
Our partners have worked through 
these issues, taking on some of the pain 
while keeping an eye on the longer-
term. Whilst we have not exited space, 
we are being more cautious when 
considering new store openings.  
In particular, we began our migration  
to larger ELC stores in Russia by closing  
the smaller bays but continuing to grow 
space overall. The business remains 
healthy having seen mid-single-digit 
like-for-like sales growth and double-
digit constant currency growth. The 
Middle	East delivered on expectations 
with strong single-digit like-for-like sales 
growth and double digit sales growth  
in both constant and actual currencies. 

24	

Mothercare	plc	Annual report and accounts 2015

The	introduction	of	
iPads	into	stores	saw	
a	step-change	in	
conversion	rates		
and	provided	store	
staff	with	added	
functionality.

Matt Stringer
Chief Operating Officer

Matt is responsible for our UK online 
and store business, overseeing the 
investment into stores and service.

UK	space

MARCH 2013

MARCH 2014

MARCH 2015

 +2.0%

1,805k sq.ft.
1,737k sq.ft.
1,658k sq.ft.

UK	like-for-like	sales	
Online growth, particularly from stores, is 
helping underpin like-for-like sales growth.

UK

UK	operating	losses	were	
reduced	once	again,	moving	
us	closer	to	returning	the	UK	to	
profitability.	Our	new	trading	
strategy	has	helped	stabilise	
margin	while	our	work	around	
product	and	service,	both	in	
store	and	online,	has	seen	like-
for-like	sales	return	to	growth.	
We	have	also	made	further	
progress	with	realigning	our	
store	portfolio,	but	there	is	still	
more	to	do.	With	the	rights	
issue	completed,	we	are	now	
in	a	good	position	to	make	
faster	progress.
In line with our strategy of exiting 
loss-making stores, we closed 31 stores 
during the year, which reduced space  
by a further 4.5% and resulted in a  
£2.3 million benefit for the business. In 
addition, the improvements to trading 
resulted in a £4.9 million gain. However 
these gains were offset somewhat by  
an increase in costs as we invested in  
the future of the business. Overall the 
business reduced losses by 16.3% and 
delivered a loss £(18.0) million for the year.

Online has been a particular success for  
us this year. We invested not just in the 
functionality of our web platform but we 
also significantly improved product display 
with more photos, videos and customer 
reviews. In addition the introduction of 
iPads into stores saw a step-change in 
conversion rates and also provided  
store staff with the added functionality  
of being able to offer customers credit 
instantly when purchasing larger, more 
expensive products.

Our store strategy is to migrate to 
out-of-town stores with ELC inserts in the 
larger Mothercare stores. Our current store 
portfolio of 189 stores has 175 Mothercare 
stores accounting for 98.4% of our UK 
space including ELC inserts in Mothercare 
stores. Whilst we are closing many of our 
ELC standalone stores, the brand remains 
important to us and we have 127 inserts in 

our larger Mothercare stores. This allows 
us to offer a complete range of product for 
our customers. We are also trialling coffee 
shops and an extension to older years  
as it encourages dwell time and gives 
parents with older children a reason to 
come to our stores. The Gateshead and 
Solihull store refurbishments are good 
examples of what we would like to 
accomplish over the next few years. Our 
plan envisages refurbishing all our stores, 
which will give a significant boost to an 
estate that has not seen much in terms  
of investment for more than a decade.

Investing in stores and online is important, 
to improve the presentation of our product 
and indeed our customers’ shopping 
experience with us. However, no matter 
how good our websites and physical 
stores look, product improvements must 
come first. We are introducing more 
newness across all three product 
categories, which is being augmented  
by an increase in the level of branded 
product across the ranges. In Clothing & 
footwear, the introduction of a select 
number of brands is helping our product 
and price architecture at the top, making  
it more aspirational. Home & travel has 
been successful increasing exclusivity and 
in attracting brands that would previously 
not have considered our stores, again 
helping us with our overall ranging. Toys 
has also seen an investment in newness, 
which will be in stores for Christmas.

Our new trading strategy of moving away 
from promotional and discount activity is 
working and is helping us once again 
establish ourselves as a full price retailer  
in the UK. This, along with the shifting 
competitive landscape, has allowed us  
to reaffirm our sector dominance and  
attract a number of brands, particularly  
in Home & travel. The result is clear in the 
stabilisation of margin for the first time in 
five years and four consecutive quarters  
of like-for-like sales growth. 

Matt Stringer
Chief Operating Officer

Mothercare	plc	Annual report and accounts 2015 

25

GovernanceFinancial statementsStrategic reportOverview	
Financial	review	

Results	summary
Group	underlying	profit	before	tax	
increased	by	£3.5	million	to	£13.0	million	
(2013/14:	£9.5	million).	Underlying	profit	
excludes	exceptional	items	and		
other	non-underlying	items	which		
are	analysed	below.	

After	these	non-underlying	items,	
including	property	costs	in	relation	to	the	
store	closure	programme	of	£25.9	million	
and	a	non-cash	positive	foreign	currency	
movement	of	£21.8	million	compared	
with	2013/14,	the	Group	recorded	a	pre-
tax	loss	of	£(13.1)	million	(2013/14:	loss	of	
£(26.3)	million).	Underlying	profit	from	
operations	before	interest	and	the	
IFRS	2	share	based	payments	charge	
increased	by	£3.3	million	to	£19.3	million.

Income	statement

£ million

Revenue
Underlying	profit	from	operations	
before	interest	and	share	based	
payments

Share based payments
Net finance costs

Underlying	profit	before	tax
Exceptional items
Non-cash foreign currency 

adjustments

Amortisation of intangible assets

Loss	before	tax

Underlying EPS – basic (pence)
EPS – basic (pence)

	52	weeks	
ended
28	March	
2015

52	weeks	
ended
29	March	
2014

713.9

724.9

19.3
(1.3)
(5.0)

13.0
(32.0)

6.9
(1.0)

(13.1)

8.6
(12.6)

16.0
(0.1)
(6.4)

9.5
(19.9)

(14.9)
(1.0)

(26.3)

7.7
(31.0)

Profit from operations before share based payments includes 
all of the Group’s trading activities, but excludes the share 
based payment costs charged to the income statement in 
accordance with IFRS 2 (see below).

26	

Mothercare	plc	Annual report and accounts 2015

Results	by	segment	
The primary segments of Mothercare plc, are the UK business 
and the International business.

£ million – Revenue

UK
International

Total

£ million – Underlying Profit/(loss)

UK
International
Corporate

Profit	from	operations	before	share	

based	payments

Share based payments
Net finance costs

Underlying	profit	before	tax

52	weeks	
ended
28	March	
2015

52	weeks	
ended
29	March	
2014

458.1
255.8

713.9

462.3
262.6

724.9

52	weeks	
ended
28	March	
2015

52	weeks	
ended
29	March	
2014

(18.0)
45.9
(8.6)

19.3
(1.3)
(5.0)

13.0

(21.5)
45.3
(7.8)

16.0
(0.1)
(6.4)

9.5

UK sales have declined as a result of the planned closure of  
loss-making stores offset by a positive LFL of 2.0%. Profitability 
has however benefited from the removal of a net 31 loss-making 
stores during the year and delivering planned efficiencies.

International retail sales have increased 12.4% on a constant 
currency basis with all four regions delivering positive growth. 
As a result of the anticipated impact of currency movements, 
reported sales are down by 2.6%, with profit slightly up on  
last year.

Corporate expenses represent Board and Company 
secretarial costs and other head office costs including audit, 
professional fees, insurance and head office property.

Share	based	payments
Underlying profit before tax also includes a share based 
payments charge of £1.3 million (2013/14: £0.1 million) in relation 
to the Company’s long-term incentive schemes. There are 
 a number of long-term share based incentive schemes 
including the Long Term Incentive Plans, the Executive Share 
Option Scheme, the Performance Share Plan, the Save As  
You Earn schemes and the Company Share Option Plan.  
Full details can be found in note 28 to the consolidated 
financial statements.

The charges as calculated under IFRS 2 are calculations 
based on a number of market based factors and estimates 
about the future including estimates of Mothercare’s future 
share price, future profitability and TSR in relation to the 
General Retailers. As a result it is difficult to estimate or predict 
reliably future charges. 

Like-for-like	sales,	total	International	sales	and	worldwide	sales
UK ‘like-for-like sales’ are defined as sales for stores that have been trading continuously from the same selling space for at 
least a year and include Direct in Home and Direct in Store. 

International retail sales are the estimated retail sales of overseas franchisees and joint ventures to their customers (rather  
than Mothercare sales to franchisees as included in the statutory or reported sales numbers). Total International sales are 
International retail sales plus International wholesale sales. Group worldwide sales are total International sales plus total  
UK sales. Group worldwide sales and reported sales are analysed as follows:

£ million

UK retail sales
UK wholesale sales

Total UK sales

International retail sales
International wholesale sales

Total International sales

Group	sales/Group	worldwide	sales

*  Estimated

Analysis	of	worldwide	sales	movement

£ million – Worldwide sales

Sales for 52 weeks ended 29 March 2014
Currency impact

Pro forma sales for 52 weeks ended 29 March 2014
Increase in International LFL
Increase in International space
Increase in UK LFL
Decrease in UK space
Increase in wholesale

Sales	for	52	weeks	ended	28	March	2015

Reported	sales

Worldwide	sales*

52	weeks	
ended		
28	March	
2015

52	weeks	
ended		
29	March	
2014

52	weeks	
ended		
28	March	
2015

52	weeks	
ended		
29	March	
2014

425.7
32.4

458.1

247.7
8.1

255.8

713.9

432.6
29.7

462.3

255.3
7.3

262.6

724.9

425.7
32.4

458.1

737.3
8.1

745.4

432.6
29.7

462.3

721.9
7.3

729.2

1,203.5

1,191.5

1,191.5
(66.0)

1,125.5
34.1
47.3
8.2
(15.1)
3.5

1,203.5

On a pro forma basis (i.e. excluding the currency impact) sales have grown by c. 7%. This is driven by a 5.6% increase in 
International like-for-like sales, a 9% increase in International space and UK like-for-like sales of 2%. This has been partly offset 
by UK store closures.

Mothercare	plc	Annual report and accounts 2015 

27

GovernanceFinancial statementsStrategic reportOverview	
Financial	review	
continued

Analysis	of	profit	movement

£ million – underlying profit before tax

Underlying profit for 52 weeks ended 29 March 2014
Currency impact

Pro forma underlying profit for 52 weeks ended 29 March 2014
Increase in International volumes
UK closures of loss making stores
UK sales and margin improvement
Increase in costs

Underlying	profit	before	tax	for	52	weeks	ended	28	March	2015

9.5
(3.0)

6.5
3.8
2.3
4.9
(4.5)

13.0

On a pro forma basis (i.e. excluding the currency impact) underlying profit has doubled. This is driven by the increase in 
International volumes, UK sales and margin improvement and the closure of UK loss making stores. This is partly offset  
by an increase in costs reflecting the investment in new resource to deliver the turnaround plan and an increase in share  
based payments.

Foreign	exchange
The main exchange rates used to translate the consolidated income statement and balance sheet are set out below:

Average:
Russian rouble
Ukrainian hryvnia
Indonesian rupiah
Saudi riyal

Closing:
Russian rouble
Ukrainian hryvnia
Indonesian rupiah
Saudi riyal

52	weeks	
ended
28	March		

2015

52	weeks	
ended
29	March		

2014

70.57
22.50
19,484
6.03

88.67
34.77
19,499
5.61

52.31
13.16
 17,264  
5.95

59.76
17.41
 18,836
6.18

The principal currencies that impact our results are the Russian rouble, Ukrainian hryvnia, Indonesian rupiah and Saudi riyal.  
All these currencies weakened against sterling in the year. The net effect of currency translation caused worldwide sales and 
underlying operating profit from ongoing operations to decrease by £66 million and £3 million respectively compared with 2014 
as shown below:

The profit impacts are somewhat mitigated by our hedging strategy on royalty receipts.

Russian rouble
Ukrainian hryvnia
Indonesian rupiah
Saudi riyal
Other Middle East countries
Other currencies

Worldwide
sales	
£	million

Underlying		
operating	
profit		
£	million

(33.7)
(6.1)
(3.0)
(1.2)
(3.3)
(18.7)

(66.0)

(1.3)
(0.3)
(0.3)
(0.3)
(0.3)
(0.5)

(3.0)

In addition to the translation exposure, the Group is also exposed to movements on certain of its transactions, principally 
movements in the US dollar. These exposures are largely hedged and therefore did not significantly impact underlying profit.

28	

Mothercare	plc	Annual report and accounts 2015

	
	
Net	finance	cost	
Financing represents interest receivable on bank deposits, interest payable on borrowings, the amortisation of costs relating to 
bank facility fees and the net interest charge on the liabilities/assets of the pension scheme.

Net interest on liabilities/return on assets on pension
Other net interest

Net	finance	costs

52	weeks	
ended
28	March		

2015
£	million

52	weeks	
ended
29	March		

2014
£	million

2.1
4.4

6.5

2.7
4.5

7.2

Taxation
The underlying tax charge consists of current overseas taxes and a prior year adjustment for UK taxes and is offset by UK 
deferred tax. The effective tax rate is 19.2% (2013/14: 28.4%) The effective tax rate is lower than the standard tax rate of 21% mainly 
due to the utilisation of brought forward tax losses. An underlying tax charge of £2.5 million (2013/14: £2.7 million) has been 
included for the period and in total the tax charge was £2.3 million (2013/14: £1.2 million). The cash tax payments were £2.4 million.

Non-underlying	items
Underlying profit before tax excludes the following non-underlying items (see Note 6):

Exceptional items (see Note 6):

	• Restructuring costs of the UK store and head office organisation, including strategic and refinancing costs relating to the 

rights issue completed in October 2014, totalling £9.1 million.

	•Costs relating to refinancing completed in October 2014 of £1.5 million.
	•A credit for the release of store impairment provision in relation to the UK business of £4.8 million.
	•Property related exceptional costs of £25.9 million.
Exceptional items in 2013/14 included restructuring costs of the UK and head office organisation totalling £6.8 million, a credit  
of £1.2 million against previously charged costs incurred in the rationalisation of the Group’s online warehousing, impairment  
of investment in Ukraine joint venture of £2.6 million, store impairment provision in relation to the UK business of £2.7 million, 
property related exceptional costs of £8.2 million and costs relating to refinancing completed in October 2013 of £0.8 million.

Other non-underlying items:

	• Prior to January 2014 the Group did not adopt hedge accounting under IAS 39 “Financial Instruments: Recognition and 

Measurement.” Therefore non-cash adjustments principally relate to mark to market adjustments of commercial foreign 
currency hedges taken out prior to January 2014 at the period end. This volatile adjustment does not affect the cash flows  
or ongoing profitability of the Group and reverses at the start of the next accounting period.

	•Amortisation of intangible assets (excluding software).

Mothercare	plc	Annual report and accounts 2015 

29

GovernanceFinancial statementsStrategic reportOverview	
Financial	review	
continued

Earnings	per	share	and	dividend
Basic underlying earnings per share were 8.6 pence compared to 7.7 pence last year. The total number of shares has increased 
by 81.7 million as at 2014/15 compared to 2013/14 due to the rights issue in October 2014.

Weighted	average	number	of	shares	in	issue
Dilution – option schemes (for underlying results only)

Diluted	weighted	average	number	of	shares	in	issue

Number	of	shares	at	period	end

Loss	for	basic	and	diluted	earnings	per	share

Exceptional items and other non-underlying items (Note 6)
Tax effect of above items

Underlying	earnings

Basic	loss	per	share
Basic	underlying	earnings	per	share	
Diluted	loss	per	share
Diluted	underlying	earnings	per	share	

52	weeks	
ended
28	March		

2015
£	million

52	weeks	
ended
29	March		

2014
£	million

122.2
3.6

125.8

170.5

88.7
1.3

90.0

88.8

£	million

£	million

(15.4)
26.1
(0.2)

10.5

(12.6)
8.6
(12.6)
8.3

(27.5)
35.8
(1.5)

6.8

Pence

(31.0)
7.7
(31.0)
7.6

The Board has concluded that given the cash investment required to deliver the new strategy the Company will not pay a final 
dividend for 2014/15. The total dividend for the year is nil pence per share (2013/14: nil pence per share).

30	

Mothercare	plc	Annual report and accounts 2015

Pensions
The Mothercare defined benefit pension schemes were closed with effect from 30 March 2013. Details of the income statement 
net charge, total cash funding and net assets and liabilities are as follows:

£ million

Income	statement
Running costs
Net interest on liabilities/return on assets

Net charge

Cash	funding
Regular contributions
Deficit contributions

Total cash funding

Balance	sheet
Fair value of schemes’ assets
Present value of defined benefit obligations

Net liability

*  Estimate

52	weeks	
ending	
26	March
2016*

52	weeks	
ended		
28	March	
2015

52	weeks	
ended		
29	March	
2014

(3.0)
(2.7)

(5.7)

(2.1)
(7.7)

(9.8)

n/a
n/a

n/a

(1.4)
(2.1)

(3.5)

(0.6)
(5.8)

(6.4)

(1.1)
(2.7)

(3.8)

(0.6)
(5.6)

(6.2)

 283.4
(364.6)

(81.2)

253.3
(303.0)

(49.7)

In consultation with the independent actuaries to the schemes, the key market rate assumptions used in the valuation and their 
sensitivity to a 0.1% movement in the rate are shown below:

Discount rate

Inflation – RPI

Inflation – CPI

2014/15

2013/14

2014/15
Sensitivity

2014/15
Sensitivity
£	million

3.5%

3.1%

2.0%

4.5%

3.4%

2.4%

+/- 0.1% +6.6/-6.6  

+/- 0.1%

+6.1/-6.1 

+/- 0.1%

+6.1/-6.1 

Cash	flow
Underlying free cash flow was £(0.9) million with cash generated from operations of £18.0 million being broadly utilised by 
capital expenditure and financing/tax charges.

Capital expenditure of £12.7 million reflected the investment in the year in store refurbishment and IT infrastructure.

Working capital outflow of £9.8 million is higher than 2014 reflecting receivables on increased international sales partly offset by  
lower stock. 

We received net proceeds of £93.7 million following the rights issue in October 2014 and £1.6 million relating to other share issues.  
This allowed the repayment of the bank loans of £65.0 million.

Mothercare	plc	Annual report and accounts 2015 

31

GovernanceFinancial statementsStrategic reportOverview	
Financial	review	
continued

Underlying	profit	from	operations	before	interest	and	share	

based	payments

Depreciation and amortisation
Retirement benefit schemes
Change in working capital
Other movements

Cash	generated	from	operations
Capital expenditure
Interest and tax paid

Underlying	free	cash	flow
Exceptional

Free	cash	flow
Net bank loans (repaid)/raised
Issue of ordinary share capital
Exchange differences

Cash and cash equivalents at beginning of period

Net	cash	and	cash	equivalents	at	end	of	period

52	weeks	
ended
28	March		

2015
£	million

52	weeks	
ended
29	March		

2014
£	million

19.3

16.7
(5.0)
(9.8)
(3.2)

18.0
(12.7)
(6.2)

(0.9)
(16.7)

(17.6)
(65.0)
95.3
1.5

17.3

31.5

16.0

19.3
(5.1)
(4.6)
(3.5)

22.1
(13.8)
(5.8)

2.5
(16.4)

(13.9)
15.0
0.2
(1.6)

17.6

17.3

Balance	sheet
The balance sheet includes identifiable intangible assets arising on the acquisition of the Early Learning Centre of £6.2 million 
and goodwill of £26.8 million. These assets are allocated to the International business.

Goodwill and other intangibles
Property, plant and equipment
Retirement benefit obligations (net of tax)
Net cash/(borrowings)
Derivative financial instruments
Other net liabilities

Net	assets

Share capital and premium
Reserves

Total	equity

28	March		

2015
£	million

29	March		

2014
£	million

45.9
56.4
(64.9)
31.5
9.3
(0.5)

77.7

146.0
(68.3)

77.7

44.2
59.6
(39.8)
(46.5)
(6.6)
4.3

15.2

50.7
(35.5)

15.2

Shareholders’ funds amount to £77.7 million, an increase of £62.5 million in the year driven largely by the £95.3 million share issue, 
offset by an increase in the defined benefit obligation of £31.5 million. This represents £0.46 per share compared to £0.17 per 
share at the previous year end.

32	

Mothercare	plc	Annual report and accounts 2015

Going	concern
The directors have reviewed the going concern principle in 
the light of the guidance provided by the FRC. The Group’s 
objective with respect to managing capital is to maintain  
a balance sheet structure that is both efficient in terms of 
providing long term returns to shareholders and safeguards 
the Group’s ability to continue as a going concern.  
As appropriate, the Group can choose to adjust its capital 
structure by varying the amount of dividends paid to 
shareholders, returns of capital to shareholders, issuing  
new shares or the level of capital expenditure.

During the year, the Group received £93.7 million of funds (net 
of expenses) from the rights issue and repaid the term loan 
and revolving credit facility in full. Under the multi-currency 
term and revolving facilities agreement referred to above, 
which was amended during the year, Barclays Bank PLC and 
HSBC Bank PLC provide the group with a credit facility to be 
used for general business purposes. During the year the 
agreement was amended and restated on two occasions:  
on 20 May 2014 with the credit facility being increased from  
£90 million to £100 million (and including a provision to provide 
further headroom on the financial covenants) available to be 
utilised until 10 October 2014; and again on 23 September 2014, 
such that following completion of the rights issue and the 
receipt of proceeds (which occurred on 30 October 2014),  
the term loan would be repaid in full and the credit facility 
would remain at £50 million. Further, the term of the amended 
agreement was extended to May 2018. The Group has 
therefore significantly improved its overall shareholder funds 
and its net cash position. This will enable the Group to deliver 
its new strategic plan which will return the UK business  
to profitability and provide a platform to accelerate 
international growth. At the end of the year the Group had  
a cash balance of £31.5 million and was debt free. The 
covenants in the facilities are reviewed monthly and tested as 
part of the forecast process and are based around gearing, 
fixed charge cover and guarantor cover.

The Group’s latest forecasts and projections, which 
incorporate the strategic initiatives outlined above, have 
been sensitivity-tested for reasonably possible adverse 
variations in performance. This indicates the Group will 
operate within the terms of its borrowing facilities and 
covenants for the foreseeable future. To the extent that future 
trading is worse than a reasonably possible downside, which 
the directors do not consider a likely scenario, then there are 
mitigating actions available, which would enable the Group 
to continue to operate within the terms of the borrowing 
facilities and covenants for the foreseeable future.

After considering the forecasts, sensitivities and mitigating 
actions available to management, the directors have a 
reasonable expectation that the Company and the Group 
have adequate resources to continue in operational 
existence for the foreseeable future. Accordingly, the  
financial statements are therefore prepared on the going 
concern basis.

Rights	issue
On 30 October 2014, the Group received £93.7 million of funds 
(net of expenses) from the rights issue and subsequently 
re-paid the term loan and revolving credit facility in full. 

The rights issue will enable the Group to deliver on its new 
strategic plan designed to turnaround the Group’s UK 
business and to transform the Group into a digitally-led 
business, supported by a modern store estate, well-invested  
IT systems and an efficient operational infrastructure. 

New banking facilities with the Group’s existing banks were 
signed with the £50 million revolving credit facility expiring in 
May 2018.

Treasury	policy	and	financial	risk	management
The Board approves treasury policies and senior 
management directly controls day-to-day operations within 
these policies. The major financial risk to which the Group is 
exposed relates to movements in foreign exchange rates  
and interest rates. Where appropriate, cost effective and 
practicable, the Group uses financial instruments and 
derivatives to manage the risks.

No speculative use of derivatives, currency or other 
instruments is permitted.

Foreign	currency	risk
All International sales to franchisees are invoiced in Pounds 
sterling or US dollars.

International reported sales represent approximately 36% of 
Group sales. Total International sales in the 52 week period 
represent approximately 62% of Group worldwide sales. The 
Group therefore has some currency exposure on these sales, 
but they are used to offset or hedge in part the Group’s US 
dollar denominated product purchases. The Group policy  
is that all material exposures are hedged by using forward 
currency contracts. To help mitigate against the currency 
impact on royalty receipts, the Group has hedged against  
its major market currency exposure. 

Interest	rate	risk
During the year the Group drew down on its term borrowing 
facility on the revolving credit facility. The Group hedged all of 
the floating interest rate on this term facility using interest rate 
swaps. At the year end the Group had no debt and therefore 
was not exposed to interest rate risk as it had been previously.

Events	after	the	balance	sheet	date
On 8 May 2015 the Group disposed of its joint ventures in 
India, Rhea Retail Private Limited and Juno Retail Private 
Limited, for consideration of £2.9 million. There is not expected 
to be any profit or loss on disposal.

Mothercare	plc	Annual report and accounts 2015 

33

GovernanceFinancial statementsStrategic reportOverview	
Corporate	responsibility	

At Mothercare we aim to ensure that we conduct ourselves 
responsibly, for all our customers, those involved with the 
manufacture of our products and their communities, and for 
the environment in which we operate. 

Our corporate responsibility programme has four key pillars:

1	 Responsible sourcing – ensuring that our suppliers and 

partners treat people with respect and dignity and offer 
them decent working conditions and pay.

2	 Environment – understanding and reducing our 

environmental impacts.

3	 People – investing in our people is fundamental to  

our success. 

4	 Communities – engaging with charities and communities.

The team comprises 10 Responsible Sourcing professionals, 
based in China, India and Bangladesh, reporting into the 
Group’s Global Head of Corporate Responsibility. In addition, 
internal and external stakeholders contribute to the success of 
our Corporate Responsibility programme.

This report provides an overview of our activities over the last  
12 months and an update on the targets we set ourselves.

Highlights
In FY2015, the Mothercare Group:

	•Exceeded its UK environmental targets to:

–  reduce greenhouse gas emissions from buildings  

and transport

– reduce packaging per £100 of goods
– recycle at least 90% of waste

	• had 51% of senior management positions (below Board 

level) filled by women

	•continued to drive its commitment to responsible sourcing. 
The strategic direction of our Corporate Responsibility 
programme is developed and agreed through the Corporate 
Responsibility Steering Committee, which is chaired by  
two executive committee members: Karl Doyle, Group  
Product Director, and Tim Ashby, Group General Counsel/ 
Company Secretary. 

The Committee is made up of members of the senior 
management team from functions including finance, human 
resources and sourcing and reports to the Board through the 
Audit and Risk Committee. 

34	

Mothercare	plc	Annual report and accounts 2015

1	 Responsible	Sourcing
Responsible sourcing of all Mothercare and ELC products  
is a major focus for our corporate responsibility work.  
We acknowledge the material risks and opportunities of our 
supply chains and aim to ensure that our suppliers treat their 
workers fairly. 

Our	approach
We are active members of the Ethical Trading Initiative (ETI) and 
our Code of Practice is based on the ETI’s Base Code, which 
outlines the labour standards expected at factories. Before 
production is approved, all factories must provide an 
independent social audit to demonstrate that they comply with 
our Code. Our internal Responsible Sourcing (RS) teams based 
in our sourcing offices review and grade these audits.

Our RS teams cover Bangladesh, Cambodia, China, India,  
Sri Lanka and Vietnam where they carry out announced and 
unannounced assessments of factories and support them  
to implement improvements. 

By using both third party audit information and our own internal 
teams, we increase the visibility of our supply chain and focus 
on working with factories to make sustainable improvements 
based on management systems which enables us to address 
any identified root causes. 

Collaboration	with	Stakeholders
In addition to our own work, we believe that dialogue and 
collaboration with stakeholders such as other brands and 
retailers, investors, non-governmental organisations (NGOs), 
government and industry bodies, is the most effective way to 
influence long-lasting improvements. Concerns identified 
during factory audits are often industry-wide and cannot be 
resolved by individual retailers. In order to address this, we 
remain active members of the ETI and are involved in working 
groups such as the China Caucus group and the Southern 
India working group (see below). 

Supplier	Development	Programme	(SDP)
We launched the SDP in 2013 to move beyond standard 
auditing towards understanding root causes and 
implementing management systems. SDP engages key 
suppliers and factories in developing systems in four areas: 

1	 human resources management
2	 health and safety
3	 environmental awareness
4	

internal monitoring.

The suppliers are identified jointly with the RS teams and 
commercial colleagues. Currently five suppliers in India and 
three in China are taking part in the programme. Additionally, 
seven suppliers have already completed this programme. 

Project	Updates
Over the last year, in addition to working with our supply base 
on assessments, improvements and the SDP, we have been 
actively involved in the following initiatives:

3	 Indian	CSR	Law
In accordance with the Indian Companies Act 2013, Mothercare 
India will donate annually at least 2% of its previous three years’ 
average net profits on relevant Indian CSR activities. 

1	 ETI Southern India Programme
2	 Bangladesh Accord
3	 Indian CSR Law
4	 Brand Ethics Working Group (BEWG) – India
5	 Factory Environmental awareness

1	 ETI	Southern	India	Programme
Over the last few years, reports by NGOs have brought to light 
concerns about labour practices in Tamil Nadu’s garment 
industry. Mothercare has been a member of the ETI’s 
programme to address these concerns since 2012. We support 
the need for our combined efforts to understand and improve 
the recruitment and employment practices in Tamil Nadu. 

In addition to working with our direct suppliers, this year our RS 
team in India has been able to include spinning mills owned  
by our suppliers in the scope of our assessments and 
improvement work. Although we do not have any direct 
commercial relationships with these mills, suppliers in general 
have been co-operative with these efforts and we are pleased 
to see improvements from this work. 

2	 Bangladesh	Accord
Although we were not directly affected by the Rana Plaza 
tragedy in April 2013, the implications of the tragedy were felt  
by all companies using Bangladesh as a supply base. We 
continue to make efforts to ensure that factories in our supply 
chain meet building, fire and electrical safety standards, as well 
as other labour standards as part of our Code of Practice. We 
signed the Accord on Building and Fire Safety in Bangladesh 
and are committed to ensuring that standards are constantly 
monitored and improved. 

All of our suppliers’ factories in Bangladesh have now been 
inspected by independent experts for structural, fire and 
electrical safety. Our RS officer based in Dhaka is monitoring 
progress to address any improvements recommended from 
these inspections. 

For the first year Mothercare has funded a project as part of 
the not-for-profit organisation NASSCOM Foundation’s 
National Digital Literacy Mission (NDLM) programme. The 
National Digital Literacy Mission (NDLM) aims to create at least 
one digitally literate and empowered person per household in 
India. The intention is to bridge the digital divide and empower 
its beneficiaries to adopt internet technology for their day to 
day living. 

Mothercare has funded a centre in Bangalore which aims  
to serve women and young people in the surrounding 
communities. 

4	 Brand	Ethics	Working	Group	(BEWG)	–	India	
Mothercare plays an active role in the BEWG, which has 
approximately 40 international brands as members, and we 
recently handed over joint co-ordination of the group after five 
years. The Group facilitates information and resource sharing 
amongst members to work on joint projects and designs 
effective responses to common industry concerns. 

5	 Factory	Environmental	Awareness
Environmental sustainability is an integral aspect of our Code 
of Practice and is a module of our Supplier Development 
Programme. 

In addition, this year the RS China team has been liaising with 
local environmental NGOs to identify opportunities to grow 
environmental sustainability awareness of our suppliers. In April 
2014, Mothercare suppliers attended a seminar held by HKPC 
(the Hong Kong Productivity Council) about cleaner 
production. The China team is also exploring opportunities with 
the China South Grid on a pilot with two factories to improve 
energy efficiency. 

Mothercare	plc	Annual report and accounts 2015 

35

GovernanceFinancial statementsStrategic reportOverview	
Corporate	responsibility	
continued	

2	 Environment
FY2015 marks the end of a two year programme of environmental target reductions, which we set in FY2013. These targets focused 
on our biggest environmental impacts – greenhouse gas emissions from buildings and transport, waste and packaging. The 
table below outlines our environmental performance on a range of key performance indicators. The fields shaded blue highlight 
the performance for which we had set targets, and these are discussed in greater detail in the notes underneath.

Key	Performance	Indicators

Building energy use (m kWh)
Transport fuel used (m litres)
Transport mileage (m miles)
CO2e emissions (tonnes)*
CO2e emissions (per ‘000 sq. ft.)
Of which:
Buildings
Transport

Packaging used (tonnes, UK only)

Packaging per £100 (kg, UK only)

Recycled waste (tonnes, UK only)

Recycled waste (%)

FY2012/13	
Baseline

FY2013/14	
Performance

FY2014/15	
Performance

FY2015		
vs	FY2013																					
(+/-)%

Target	
(green	as	
achieved)

55.2
1.3
3.5
25,000
13.8

21,700
3,300

8,500

17.1

2,900

92%

48.7
1.1
3.0
21,300
12.2

18,500
2,800

7,200

15.7

3,900

95%

43.74
0.92
2.57
20,847
12.57

18,453
2,394

6,177

13.48

4,851

-21%
-27%
-26%
-17%
-9%

-15%
-27%

-27%

-21%

67%

95%

3% points

–
–
–
–
–

10%
10%

–

2%

–

90%

*  Greenhouse Gas emissions methodology: we have reported on all the emission sources required under the Companies Act 2006 (Strategic Report and Directors’ Reports) 

Regulations 2013. These sources fall within the activities for which we have operational control. There are no material exclusions from this data. The data has been prepared in 
accordance with the UK Government’s Environmental Reporting Guidance (2013 version).

Waste	recycling	–	target	to	maintain	90%	of	waste	recycled	
–	achieved
During FY2015 we increased the amount of waste we recycled 
across our stores, as a result of improving their recycling 
facilities. This year we also included waste volumes from our 
customer delivery distribution centre. Our NDC continues to  
be zero waste to landfill, recycling all of its discarded waste. 
Mothercare recycles 95% of its waste, continuing to exceed  
our target of maintaining a 90% recycling rate.

Targets	FY2016
In FY2016 we will aim to set further long-term targets for our 
future environmental performance. The targets for FY2016  
are as follows:
	•Reduce CO² emissions through buildings by 5%.
	•Reduce CO² emissions through transport by 5%.
	•Reduce packaging per £100 (kg, UK only) by 1%.

Building	emissions	–	target	to	reduce	emission	by	10%	
against	FY2013	–	achieved
We continued to reduce our electricity and gas usage at our 
stores, UK office and at our National Distribution Centre (NDC) 
in FY2015, achieving a 15% reduction compared with our FY2013 
baseline. This reduction was achieved in part due to planned 
store closures and milder winter temperatures. This year we 
have included a small number of emissions from our overseas 
sourcing offices and from our customer delivery distribution 
centre, where we assumed operational control at the start of 
the year.

Transport	emissions	–	target	to	reduce	emission	by	10%	
against	FY2013	–	achieved
During FY2015 we reduced the number of road miles 
distributing products by a further 14% over the previous year, 
linked to our planned store closure programme. As a result we 
have exceeded our 10% reduction target, achieving a 27% 
reduction compared with FY2013. 

Packaging	handled	–	target	to	reduce	kg	per	£100	of	sales		
by	2%	against	FY2013	–	achieved
Packaging per £100 of goods sold in the UK has fallen by 21% 
compared with FY2013. While lower sales volumes explain part 
of the reduction, we also continued efficiency projects to 
reduce the amount of packaging around our products.

36	

Mothercare	plc	Annual report and accounts 2015

 
 
 
 
3	 People
We directly employ 5,835 people in the UK and 180 in Asia, not 
including those colleagues who work for our global network  
of franchisees.

We have a diverse workforce with a third of our managing 
board and 51% of our senior management roles (not including 
executive management) being held by females. Throughout 
the rest of the business 91% of our UK retail colleagues and 71% 
of our UK office colleagues are female. 

We continue to measure employee engagement via our 
MyVoice survey which ran for the third time in December 2014. 
The survey gives colleagues the opportunity to comment 
honestly and confidentially about their experience of working 
for Mothercare. There was a further incremental improvement 
in the colleague engagement score this year. 

We have continued to communicate with all colleagues in  
a variety of ways and have been regularly sharing video 
messages from Mark Newton-Jones with colleagues across the 
globe. This is facilitated in our UK stores via the introduction of 
iPads. In the UK we regularly consult with colleagues via 
representatives from UK stores, the retail support centre in 
Watford and our overseas offices. These are known as our 
‘Sounding Boards’.

Over the past 12 months, we have invested in management 
development and core skill workshops for our offices. We have 
continued to deliver regular training to retail colleagues in 
particular in car seats and bra fitting, including the introduction 
of internal trainers across our UK retail estate. We have also 
updated our retail induction programme for new colleagues 
and are in the process of implementing a learning 
management system and will be launching e-learning as  
a global initiative.

4	 Communities	
Charitable	giving
During the year the Mothercare Group Foundation made 
charitable donations to four charities totalling £89,000. Details of 
the donations are set out on page 57.

Community
We believe that parenting and raising children is an essential 
foundation for the society we live in and that healthy babies, 
parents and families benefit us all. We are committed to 
helping parents through the work we do providing education 
and information to parents in the community. For example, we 
support National Breastfeeding Week to help mums-to-be and 
new mums get the correct and most up to date advice about 
feeding their babies. Midwives and Health Visitors frequently 
attend our stores and run advice points to speak to mums 
during the week, offering their help and support. 

Providing	a	place	for	mums	to	meet	
We have Mumspaces meeting areas in Romford, Edmonton, 
Southampton, Leeds and Dudley. These offer a meeting room 
for regular parent and baby/child activities. A wide range of 
classes take place during the week within these stores. 

In our newly refurbished Gateshead and Solihull stores we 
have play areas and cafes, again so mums/parents can meet 
and relax whilst out shopping with their young children. 

Events
My Mothercare Expectant Parent Events run in around 130 of 
our stores across the UK, three times a year (usually in February, 
June and October). In-store experts give advice on in-car 
safety, sleep safety and nursery, pushchair choices and the  
best toys for baby’s first year. Midwives and Health Visitors 
frequently attend to give advice and the British Red Cross offers 
first aid advice to parents wherever trainers are available. 

The My Mothercare website has the events details:  
www.mymothercare.com	

Mothercare	plc	Annual report and accounts 2015 

37

GovernanceFinancial statementsStrategic reportOverview	
Board of Directors

1

6

2

3

4

5

7

8

9

Committee Memberships key:  A  Audit and Risk Committee  R  Remuneration Committee  N  Nomination Committee  F  Full Board member  D  Disclosure Committee

R   N   F   D

1. Alan Parker CBE  
Chairman
Appointed: August 2011. 
Skills, competencies, experience
A former chief executive of a FTSE100 company 
with extensive experience in the hospitality 
sector, Alan provides substantial commercial, 
leadership and strategic experience. Executive 
Chairman of Mothercare plc from 17 November 
2011 to 30 April 2012. Formerly Chief Executive of 
Whitbread plc and Managing Director EMEA  
of Holiday Inn, and non-executive independent 
director of Burger King Worldwide Inc and 
subsequently Restaurant Brands International. 
He has also served on the boards of Jumeirah 
Group LLC and VisitBritain.
Other Directorships
Non-executive chairman of Darty plc. In 
November 2014 Alan was appointed Chairman 
of Park Resorts and in December 2014 became a 
non-executive director of US based Restaurant 
Brands International. He is also President of the 
British Hospitality Association and a board 
member/investor in Winnow Solutions. 

R   N   F

2. Angela Brav 
Non-executive Director
Appointed: January 2013. 
Skills, competencies, experience
Angela’s extensive multinational experience 
provides the Company with international and 
franchise expertise. Angela has held various 
senior roles within the InterContinental Hotels 
Group since 1991. Angela has also worked at 
IHG’s headquarters in Brussels, Belgium and 
Guadalajara, Mexico.
Other Directorships
Chief Executive Europe of InterContinental 
Hotels Group plc (IHG).

3. Lee Ginsberg 
Non-executive Director and  
Audit and Risk Committee Chair
Appointed: July 2012. 

A   N   F   D

Skills, competencies, experience
Lee has substantial financial experience 
working in listed companies, and in depth 
knowledge of international franchise models 
and systems. Previously Chief Financial Officer 
of Domino’s Pizza Group plc (until 2 April 2014) 
and prior to that Group Finance Director at 
Health Club Holdings Limited (formerly Holmes 
Place plc) where he also served as Deputy 
Chief Executive. Lee is a Chartered Accountant 
having qualified with PricewaterhouseCoopers.
Other Directorships
Non-executive director and chair of the  
audit committee at Trinity Mirror plc; Deputy 
Chairman, Senior Independent non-executive 
director at Patisserie Holdings plc and non-
executive Chairman of Oriole Restaurants Limited.

A   N   F

4. Amanda Mackenzie OBE 
Non-executive Director
Appointed: January 2011. 
Skills, competencies, experience
Amanda has significant marketing and 
communications experience. She is a member  
of Aviva’s Executive Committee and Executive 
sponsor for diversity, a member of Lord Davies’ 
steering group to increase the number of 
women on boards; a board member of the 
National Youth Orchestra and a past President 
of the Marketing Society. Amanda was 
awarded an OBE in 2014 for services to 
marketing. Formerly Chief Marketing and 
Communications Officer of Aviva plc.
Other Directorships
National Youth Orchestra, The Thirty Club  
of London.

5. Mark Newton-Jones 
Chief Executive Officer
See opposite page for biography.

  F   D  

R   N   F   D  

6. Richard Rivers 
Senior Independent Non-executive Director
Appointed: July 2008. 
Skills, competencies, experience
Formerly Chief of Staff and Head of Corporate 
Strategy at Unilever. Richard provides strategic 

and corporate knowledge to the Company as 
well as Remuneration Committee expertise.
Other Directorships
A Non-executive member of the Board of 
Channel 4 Television Corporation and a 
director of Lumene Oy and Articos AB, and  
a member of the Advisory Board of WPP.

7. Richard Smothers 
Chief Financial Officer
See opposite page for biography.

  F   D

R   N   F

8. Imelda Walsh 
Non-executive director and Remuneration 
Committee Chair
Appointed: June 2013.
Skills, competencies, experience
Imelda has extensive experience and 
knowledge of remuneration and HR policies. 
Formerly Group HR Director of J Sainsbury plc, 
non-executive director and chair of the 
remuneration committee at Sainsbury’s Bank 
plc, with roles at Barclays plc, Coca Cola & 
Schweppes Beverages Limited and Diageo plc.
Other Directorships
Non-executive director and chair of the 
remuneration committee of William Hill plc, 
Mitchells & Butlers plc and First Group plc.

9. Nick Wharton 
Non-executive director

A   N   F

Appointed: November 2013.
Skills, competencies, experience
Nick has extensive experience within the retail 
sector and the benefit of being a plc CEO and 
CFO, supporting the financial and strategic 
direction of the Company. Formerly Chief 
Executive Officer of Dunelm Group plc , Chief 
Financial Officer of Halfords Group plc, and 
finance and international positions at The Boots 
Company plc and Cadbury Schweppes plc.

Other Directorships
Interim Chief Financial Officer of 
SuperGroup plc 

38

Mothercare plc Annual report and accounts 2015Executive committee

1

5

2

6

3

7

4

8

6. Jerry Cull
Managing Director – International

Appointed: December 2005. 
With the group for over 30 years. Director  
of International and head of Mothercare’s 
franchise business since 1995. Formerly, 
regional manager at Mothercare; various roles 
at Bhs, including Head of Bhs International.

7. Matt Stringer
Chief Operating Officer

Appointed: February 2013. 
Formerly Managing Director of Carphone 
Warehouse; various roles at M&S including 
International Operations Director and Head 
of GM Stock Management and New Buying.

8. Gary Kibble
Group Brand and Marketing Director

Appointed: March 2015. 
Formerly Director of Business Transformation 
and Group Brand Director at Shop Direct.

1. Mark Newton-Jones
Chief Executive Officer

Appointed: July 2014.
Skills, competencies, experience
Mark has almost 30 years of experience 
working with, and developing some of, the 
industry’s leading retail brands in both stores 
and online. Before joining the Company as 
interim CEO in March 2014, Mark was previously 
Group CEO of Shop Direct, owner of the 
Littlewoods and Very brands. Under his 
stewardship, Shop Direct embarked on one  
of the largest retail integrations in Europe, 
merging and integrating Littlewoods and 
Great Universal Stores and a significant 
transformation journey from a failing large 
scale bricks-and-mortar operation to one of 
the UK’s leading multi-channel retailers with 
seamlessly integrated mobile, online and 
digital platforms. Prior to Shop Direct, Mark 
held various director roles at Next plc, including 
as the director of the Next Directory, taking it 
online in 1998, becoming one of the UK’s first 
online retailers. Mark began his career in his 
family run retail and wholesale business 
working alongside his father and grandfather.

Other Directorships
Non-executive Director at Boohoo plc  
and Chairman of Graduate Fashion Week. 

Group Finance at Rexam plc. Before joining 
Rexam, Richard spent 14 years in a number of 
senior finance roles at Tesco plc (including 
Finance Director Asia, CFO Tesco Lotus 
(Thailand) and Finance Director for UK 
operations) and prior to that worked at Cargill 
in both financial and operational roles. Richard 
was also a director and treasurer of the British 
Chamber of Commerce in Thailand.
Other Directorships
Member of the Finance Committee, University 
College London since October 2014.

3. Tim Ashby
Group General Counsel  
and Company Secretary

Appointed: May 2010.
Formerly Region Counsel for Europe/Africa at 
Yum! Brands Inc. (owners of KFC, Pizza Hut and 
Taco Bell); Senior International Counsel, 
PepsiCo, Inc.; Solicitor, Denton Wilde Sapte.

4. Karl Doyle
Group Product Director

Appointed: June 2014.
Formerly Executive Group Product Director  
at Shop Direct. Prior to that, Karl was the 
Kidswear Director at Marks & Spencer  
for eight years; he has also spent over 10 years  
at Next as Head of Merchandising.

2. Richard Smothers
Chief Financial Officer

5. Sarah Purkis
Group HR Director

Appointed: March 2015. 
Skills, competencies, experience
Extensive financial experience of working within 
listed companies; Richard’s work overseas will 
provide relevant experience in the Company’s 
international operations and growth ambitions. 
Strong financial, accounting, strategic and 
corporate finance experience and skills. 
Previous appointments include Director of 

Appointed: March 2015.
Formerly Chief People Officer at World  
Duty Free Group. Prior to that, Sarah held a 
number of senior HR positions in companies 
including PRS Alliance Limited, Britvic plc and 
Virgin Retail.

39

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsCorporate governance

I am very pleased that  
the Company maintained 
its high standards of 
corporate governance 
throughout a particularly 
demanding and busy 
year of corporate activity.

Alan Parker CBE
Chairman

contained a significant level of 
financial and corporate information, 
and outlined the strategy for the use of 
funds raised. The Board was pleased 
with the strong support received from 
shareholders throughout the process 
and in the passing of the necessary 
resolutions to approve the rights issue 
(with a vote in favour of 99.9%)

General
The Company considers that, with one 
exception, it has complied throughout 
the 52-week period ended on 
28 March 2015 with the relevant 
provisions set out in the UK Corporate 
Governance Code published by the 
Financial Reporting Council (FRC) in 
2012, having applied the main and 
supporting principles set out in 
Sections A to E of the Code. The 
exception is that the Board did not 
conduct an externally facilitated 
board evaluation during the year, the 
previous such evaluation having taken 
place in March 2012. The Board 
believes that it would be more 
valuable to review its performance 
thoroughly in a way that would 
properly take account of its role in 
overseeing the significant events 
during the year, and there was not 
sufficient time to complete this in the 
final quarter of the year following the 
rights issue. The Board has committed 
to an externally facilitated Board 
evaluation in FY2016.

The Board
The leadership of the Mothercare plc 
business is provided by the 
Mothercare plc Board. The Board 
operates on a unitary basis and 
ordinarily comprises the non-executive 
Chairman, six independent non-
executive directors, and two full-time 
executive directors being the Chief 
Executive Officer and the Chief 
Financial Officer. 

Dear shareholder
As outlined elsewhere in this report, 
FY2015 was a busy year for the 
Mothercare group and throughout  
this activity it was critical that the 
Company maintained a high standard 
of corporate governance not only in 
dealing with the takeover approach 
and the rights issue but also in all of its 
other activities. Operating with a high 
standard of corporate governance will 
assist the Company to identify and 
deliver its strategic objectives and set 
standards for its own operating 
performance and for its franchise 
partners and suppliers globally. 

Takeover approach
The Company received a takeover 
approach in May which was rejected 
by the Board. The bidder then 
announced its intentions publicly on 
2 July 2014 and the board worked 
closely with its professional advisers  
in order to meet its obligations under 
the Takeover Code. The bid was 
withdrawn on 25 July 2014. In both 
instances, following receipt of the 
takeover approach the Board 
authorised its defence committee to 
assume responsibility in orchestrating 
the response and to take the 
necessary corporate and professional 
advice before making any decisions. 
The process worked well and the 
Board is confident that it met all of its 
obligations throughout the period of 
the approach.

Rights issue
As noted elsewhere in this report,  
the Company raised proceeds of  
£100 million by way of a rights issue 
that completed at the end of October 
2014. The Board took a pivotal role in 
working with the Company and its 
advisers in ensuring that there was  
a robust and thorough process in the 
preparation of the prospectus and 
other documents required before 
announcing the rights issue, and 
subsequently in holding the general 
meeting to approve the Board’s 
recommendation. The prospectus, for 
which the directors were responsible, 

40

Mothercare plc Annual report and accounts 2015Mothercare plc Main Board (as at 
28 March 2015):

Chairman/Non-executive

Alan Parker CBE (Chairman)
Angela Brav
Lee Ginsberg
Amanda Mackenzie OBE
Richard Rivers (SID)
Imelda Walsh
Nick Wharton

Executive

Mark Newton-Jones 
Richard Smothers

Board changes
There were several changes to the 
Board during the year.

As noted in last year’s Report, the 
Board appointed Mark Newton-Jones 
as the Group’s Interim Chief Executive 
with effect from 17 March 2014. 
Following a thorough executive search 
process, the Board was delighted to 
confirm Mark’s appointment as the 
permanent CEO and Executive 
Director on 17 July 2014. Mark brings 
with him a wealth of talent and almost 
30 years of retail experience. Mark’s 
biographical details are set out on 
page 39.

Matt Smith resigned as CFO and 
Executive Director, leaving the business 
on 20 January 2015. The Board 
conducted a full search for his 
replacement and appointed Richard 
Smothers as CFO and Executive 
Director with effect from 23 March 2015. 
Richard moved to the Company from 
Rexam plc and also brings a wealth of 
talent and experience to the Board 
and the Executive Committee. 

The Board and its directors
The Board of Mothercare plc meets 
regularly and maintains overall control 
of the Group’s affairs through a 
schedule of matters reserved for its 
decision. These include setting the 
Group strategy, the approval of the 
annual budget and financial 
statements, major acquisitions and 
disposals, capital raising, defence and 

bid approaches, authority limits for 
capital and other expenditure and 
material treasury matters. 

The Board has approved formally  
the roles and responsibilities of the 
Chairman and Chief Executive, with the 
Chairman responsible for matters such 
as the leadership and management of 
the Board (and for dealing with any 
takeover approach), and the Chief 
Executive responsible for the 
leadership of the business and 
managing it within the authorities 
delegated by the Board.

Throughout the period the Board has 
been supplied with information and 
papers submitted at each Board 
meeting which ensures that the major 
aspects of the Group’s affairs are 
reviewed regularly in accordance with 
a rolling agenda and programme of 
work. All directors, whether executive 
or non-executive, have unrestricted 
access to the Group General Counsel/
Company Secretary and executives 
within the group on any matter of 
concern to them in respect of their 
duties. In addition, new directors are 
given appropriate training on 
appointment to the Board (including 
meetings with principal advisers to  
the Company) and have a formal 
induction process that continues 
following their appointment. 
Appropriate time is made during the 
year for continuing training on relevant 
topics concerning the functioning of 
the Board and the obligations of 

directors. The Company has 
undertaken to reimburse legal fees to 
the directors if circumstances should 
arise in which it is necessary for them 
to seek separate, independent, legal 
advice in furtherance of their duties.

The non-executive directors are 
independent and free from any 
business or other relationship that 
could interfere with their judgement. 
The non-executive directors do not 
participate in any bonus, share option 
or pension scheme of the Company. 

The business commitments of each 
member of the Board are set out in  
the biographical details on page 38. 
Notwithstanding such commitments, 
each member of the Board is able  
to allocate sufficient time to the  
Company to discharge his or  
her responsibilities effectively.

The Board considers that the balance 
achieved between executive and 
non-executive directors during  
the period was appropriate and 
effective for the control and  
direction of the business. 

In accordance with the UK Corporate 
Governance Code the Board has 
resolved that all directors should offer 
themselves for re-election each year, 
and this policy has been applied at 
the Company’s annual general 
meeting since 2013. The Board is of the 
opinion that all directors took an active 
and time-consuming role during the 
year in providing oversight of the 

Key activities of the Board

Regular agenda items:

Group strategy
Financing, going concern and liquidity
Reports from Board committees
Business performance and financial results
Annual budget and financial statements
Consideration of acquisitions and disposals
Risk management and review
Operational oversight

Key agenda items also considered  
in the year included:

UK and International strategy days
Leadership and succession planning
Capital raising and rights issue
Bid approach and the Takeover Code
Executive director appointments
Bank facilities and funding

41

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsCorporate governance 
continued

Company, particularly at the time when it did not have a permanent Chief Executive appointed. In addition to the 
corporate activities during the year that have already been referenced, other matters such as the process to appoint a 
permanent Chief Executive and a new CFO required a significant commitment from each of the directors. During the year, 
Richard Rivers in his capacity as the senior independent director evaluated the performance review of the Chairman, 
having taken the opinions of the other directors before doing so. As Richard Rivers has served more than six years as a 
non-executive director, his reappointment was subject to a particularly rigorous review and (as noted by the Chairman in 
his letter to shareholders on page 3 of this report) Richard’s contribution during FY2015 was invaluable. The Board is of the 
opinion that its directors have continued to give effective counsel and commitment to the Company and accordingly 
should be reappointed by shareholders at the AGM.

Governance and Committees
A key element of the Board’s responsibility is monitoring and reviewing the effectiveness of the Company’s system of 
internal control, and the non-executive directors challenge and scrutinise its effectiveness and integrity. 

Mothercare plc main board

Board committees

A

N

R

Audit and Risk

D

Disclosure

Nomination

Defence

Remuneration

Executive Committee

PLC board

Audit and Risk

Remuneration

Nomination

Disclosure

Defence

The Board is assisted by committees. There are four committees of the Board that meet and report on a regular basis: 
Audit and Risk, Disclosure, Nomination and Remuneration. In addition, during the year under review, the Defence 
Committee advised the Board on the takeover approach over the three month period from May to July 2014. A record of 
the meetings held during the year of the Board and its principal committees and the attendance by individual directors is 
set out at page 46.

42

Mothercare plc Annual report and accounts 2015A

Audit and Risk  
Committee

 •Committee members: 
Lee Ginsberg (Chair), 
Amanda Mackenzie, 
Nick Wharton

 •Key roles and 

responsibilities: review 
the scope and issues 
arising from the audit 
and matters relating 
to financial control, 
review of corporate 
govenance, financial 
statements and 
accounts, 
responsibility for risk 
management, internal 
and external audit

N

Nominations  
Committee

 •Committee members: 
Alan Parker (Chair), 
Angela Brav, Lee 
Ginsberg, Amanda 
Mackenzie, Richard 
Rivers, Imelda Walsh, 
Nick Wharton

 •Key roles and 

responsibiliites: 
proposals on the size, 
structure, composition 
(including diversity) 
and appointments to 
the Board, managing 
the selection process 
and agreeing to the 
terms of appointment 
non-executive and 
executive directors of 
the Board, review 
succession planning 
of Board members 
and the Executive 
Committee annually

R

Remuneration 
Committee

 •Committee members: 
Imelda Walsh (Chair), 
Angela Brav, Alan 
Parker, Richard Rivers

 •Key roles and 

responsibiliites: 
establishes the 
remuneration policy, 
preparation and 
approval of the 
Remuneration Report, 
approval of specific 
arrangements for the 
Chairman and the 
executive directors, 
review, comment and 
propose to the Board 
the proposed 
arrangements for the 
executive committee 
including short and 
long term incentive 
programmes

Defence 
Committee

 •Committee members: 
Alan Parker (Chair), 
Richard Rivers, Lee 
Ginsberg, Mark 
Newton-Jones, 
Richard Smothers

 •Key roles and 

responsibllities: 
advises the Board in a 
bid situation, appoints 
professional advisers 
to support the 
Committee and the 
board, maintains and 
reviews the defence 
process of the 
Company

The Board has established a 
Disclosure Committee  D  that is 
responsible for the establishment and 
maintenance of disclosure controls 
and procedures in the Company  
(and their evaluation), for the 
appropriateness of the disclosures 
made (after due consideration of the 
obligations of the Company under the 
Listing Rules and the Disclosure and 
Transparency Rules) and for 
compliance with the Group’s share 

trading rules. It reports to the Board 
through the Chief Executive (or through 
the Chairman in the absence of a 
CEO). The Disclosure Committee 
comprises the Chairman, Chief 
Executive, Senior Independent 
Director, Chair of Audit and Risk,  
CFO and Group General Counsel/
Company Secretary.

Each of the committees has clear 
terms of reference and reports to the 
Board on its area of responsibility. 

Details of the terms of reference of the 
Board’s committees are set out in  
the corporate governance section  
of the Company’s website at  
www.mothercareplc.com. 

In addition, the Company’s Executive 
Committee reports to the Board 
through the Chief Executive. 

43

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsCorporate governance 
continued

Executive Committee
The executive management of the 
Company (principally through the 
Executive Committee) has operated 
within a structure with defined lines  
of responsibility and delegations of 
authority, and within prescribed 
financial and operational limits. The 
system of internal control is based  
on financial, operational, compliance 
and risk control policies and 
procedures together with regular 
reporting of financial performance 
and measurement of key performance 
indicators. Risk management, 
planning, budgeting and forecasting 
procedures are also in place together 
with formal capital investment and 
appraisal arrangements.

The Board has delegated day-to-day 
and business management control of 
the Group to the Executive Committee. 
As at 28 March 2015 the Executive 
Committee consisted of the Chief 
Executive, Chief Financial Officer, 
Managing Director International,  
the Chief Operating Officer, the 
Global Product Director, the Group 
Brand and Marketing Director, the 
Group HR Director and the Group 
General Counsel/Company Secretary.

Board effectiveness and balance
In 2012, the Chairman instigated  
a detailed externally facilitated 
evaluation of the board (conducted 
by Wickland Westcott), and of its 
effectiveness and operation.  
This evaluation identified some 
recommendations to improve further 
the overall effectiveness of the Board, 
and the Board has implemented  
these recommendations. 

For the reasons outlined earlier in this 
report on page 40, the Board did not 
conduct an externally facilitated 
Board evaluation in FY2015, but is 
committed to do so next year. 

During the year the Chairman asked 
the Group General Counsel/Company 
Secretary to conduct the annual 
board evaluation process on behalf  
of the Board. The results of this 
evaluation indicated that the Board 

believes that it operated effectively 
during a challenging year of corporate 
activity, was well managed, and that 
all directors made a considerable 
contribution throughout the year. In the 
year ahead, the Board intends to 
support the CEO in the implementation 
of the agreed strategy and to provide 
guidance on risk planning and risk 
management. 

The Board believes that it has an 
appropriate range of breadth and 
expertise to manage the Group’s 
activities. As at 28 March 2015, the 
Board had six non-executive directors 
of which three are women. Details of 
the experience and background of 
each director is set out on page 38. 

Diversity
The importance of improving the 
diversity balance (including gender) 
on boards of UK listed companies is 
recognised. At the date of this report, 
the main Board (including the 
executive directors) comprises three 
women and five men, and the 
Executive Committee (excluding the 
executive directors) has one woman 
and five men. The Company has a 
senior management team that reflects 
gender diversity, with 51% of the senior 
management positions (the two 
grades below Executive Committee) 
being held by women as at 28 March 
2015 (2014: 53%). The Company believes 
it is well positioned to support gender 
diversity at all senior levels.

Employee gender diversity

Directors of the Company (including 
the Chairman and Executive Directors)
Executive Committee (excluding 
executive directors)
Senior management positions
Total Senior Managers other than 
Directors of the Company 
Other retail support centre employees
Total RSC Employees of the Group
Total Retail Employees of the Group
Grand Total employees of the Group 
(RSC & Retail)

Going concern 
The directors have reviewed the  
going concern principle in the light  
of the guidance provided by the  
FRC. The Group’s business activities 
and the factors likely to affect its  
future development are set out in  
the business review. The financial 
position of the Group, its cash flows, 
liquidity position and borrowing 
facilities are set out in the financial 
review on pages 26 to 33. In addition, 
note 21 to the financial statements 
includes the Group’s objectives, 
policies and processes for  
managing its capital; its financial risk 
management objectives; details of  
its hedging arrangements and its 
exposure to credit and liquidity risks.

The Group’s objective with respect to 
managing capital is to maintain a 
balance sheet structure that is both 
efficient in terms of providing long  
term returns to shareholders and 
safeguards the Group’s ability  
to continue as a going concern.  
As appropriate, the Group can  
choose to adjust its capital structure by 
varying the amount of dividends paid 
to shareholders, returns of capital to 
shareholders, issuing new shares or 
the level of capital expenditure.

During the year, the Group received 
£93.7 million of funds (net of expenses) 
from the rights issue and repaid the 
term loan and revolving credit facility 
in full. Under the multi-currency term 
and revolving facilities agreement 

Male

% Female

%

Total 

6

5
21

26
159
185
437

622

67

83
49

53
26
28
9

11

3

1
22

23
451
474
4,567

5,041

33

17
51

47
74
72
91

89

9

6
43

49
610
659
5,004

5,663

44

Mothercare plc Annual report and accounts 2015 
 
 
 
 
referred to above, which was amended 
during the year, Barclays Bank PLC and 
HSBC Bank PLC provided the Group 
with a credit facility being increased 
from £90 million to £100 million (and 
including a provision to provide further 
headroom on the financial covenants), 
available to be utilised until 10 October 
2014; and again on 23 September 2014, 
such that following completion of the 
rights issue and the receipt of proceeds 
(which occurred on 30 October 2014), 
the term loan would be repaid in full 
and the credit facility would remain at 
£50 million. Further, the term of the 
amended agreement was extended  
to May 2018. The Group has therefore 
significantly improved its overall 
shareholder funds and its net cash 
position. This will enable the Group to 
deliver its new strategic plan which will 
return the UK business to profitability 
and provide a platform to accelerate 
international growth. At the end of the 
year the Group had a cash balance of 
£31.5 million and was debt free. The 
covenants in the facilities are reviewed 
monthly and tested as part of the 
forecast process and are based 
around gearing, fixed charge cover 
and guarantor cover.

The Group’s latest forecasts and 
projections, which incorporate the 
strategic initiatives outlined above, 
have been sensitivity-tested for 
reasonably possible adverse 
variations in performance. This 
indicates the Group will operate within 
the terms of its borrowing facilities and 
covenants for the foreseeable future. 
To the extent that future trading is 
worse than a reasonably possible 
downside, which the directors do not 
consider a likely scenario, then there 
are mitigating actions available,  
which would enable the Group to 
continue to operate within the terms  
of the borrowing facilities and 
covenants for the foreseeable future.

After considering the forecasts, 
sensitivities and mitigating actions 
available to management, the 

directors have a reasonable 
expectation that the Company and 
the Group have adequate resources 
to continue in operational existence for 
the foreseeable future. Accordingly, 
the financial statements are therefore 
prepared on the going concern basis.

Risk management
The effective management of risks 
within the group is essential to 
underpin the delivery of its objectives 
and strategy. The Board is responsible 
for ensuring that risks are identified 
and appropriately managed across 
the Group and has delegated 
responsibility to the Audit and Risk 
Committee for reviewing the Group’s 
internal controls, including the systems 
established to identify, assess, 
manage and monitor risks. The 
Company has an internal audit 
function, which reports through the 
Group General Counsel/Company 
Secretary to the Committee. The 
activities of the internal audit function 
are supplemented by external 
resources as necessary. The external 
auditors also report to the Audit and 
Risk Committee on the efficiency of 
controls as part of the audit.

The principal risks and uncertainties 
facing the Company are set out on 
pages 14 to 19.

The programme of specific risk 
management activity of the 
Company’s UK operations continued 
during the year across the activities of 
both brands. Under this programme, all 
individual stores are tested against a 
risk assessment model that emphasises 
health and safety, fire safety and 
internal process compliance.

For many years, the Company has 
applied its risk management principles 
to its International business, for 
example by carrying out audits of  
its franchise partners, and taking  
out trade insurance against key 
franchise receivables. The Company 
has additional controls in place with  
its joint venture partners. 

Sourcing/overseas operations
The Group operates a supply and 
sourcing function with offices in India, 
Bangladesh, China and Hong Kong.  
It sources its products primarily from 
India, China and Bangladesh, and in 
addition some furniture products are 
supplied from Vietnam. The sourcing 
offices are responsible for ensuring 
that appropriate governance 
standards are observed by the 
suppliers used by the Group, and has 
a dedicated corporate responsibility 
team. More details are set out in the 
corporate responsibility section of this 
report on pages 34 to 37.

The Board believes that the system  
of internal control described can 
provide only reasonable and not 
absolute assurance against material 
misstatement or loss. During the course 
of its review of the system of internal 
control, the Board has not identified 
nor been advised of any failings or 
weaknesses which it has determined 
to be significant. 

Bribery Act 2010
The Bribery Act 2010, which came  
into force on 1 July 2011, consolidated 
previous legislation and introduced 
(amongst other things) a new corporate 
offence of “failure to prevent bribery”. 
Non-compliance with this Act could 
expose the group to unlimited fines 
and other consequences. 

Accordingly, the Group introduced 
additional measures into the business 
to reinforce its zero tolerance 
approach to bribery and corruption. 
The Group Global Code of Conduct 
(with specific reference to the Bribery 
Act) was issued to all non-store level 
employees both in the UK and 
overseas in 2011 and annually since 
then. The Group’s position on bribery 
and corruption has been explained to 
its suppliers, franchisees and joint 
venture partners. The Group maintains 
a global ‘whistleblower’ hotline 
accessible in many languages.

45

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsCorporate governance 
continued

in respect of itself and its directors. The 
directors also have the benefit of the 
indemnity provision contained in the 
Company’s Articles of Association. 
These provisions, which are qualifying 
third-party indemnity provisions as 
defined by Section 236 of the 
Companies Act 2006, were in force 
throughout the year and are currently in 
force. Details of directors’ remuneration, 
service contracts and interests in the 
shares of the Company are set out in 
the directors’ remuneration report.

The Company also provides an 
indemnity for the benefit of each 
person who was a director of 
Mothercare Pension Trustees Ltd, which 
is a corporate trustee of the Company’s 
occupational pension schemes, in 
respect of liabilities that may attach to 
them in their capacity as directors of 
that corporate trustee. These provisions, 
which are qualifying pension scheme 
indemnity provisions as defined in 

Section 235 of the Companies Act 2006, 
were in force throughout the year and 
are currently in force. 

Directors’ conflicts of interest
The Board has maintained procedures 
whereby potential conflicts of interests 
are reviewed regularly. These 
procedures have been designed so 
that the Board may be reasonably 
assured that any potential situation 
where a director may have a direct or 
indirect interest which may conflict or 
may possibly conflict with the interests 
of the Company are identified and 
where appropriate dealt with in 
accordance with the Companies Act 
2006 and the Company’s Articles of 
Association. The Board has not had to 
deal with any conflict during the period.

Director attendance
Director attendance statistics at 
meetings for the 52-week period 
ended 28  March 2015:

Maximum number of meetings

Director:

Alan Parker 
Angela Brav
Lee Ginsberg
Amanda Mackenzie
Richard Rivers
Imelda Walsh
Nick Wharton
Mark Newton-Jones*
Matt Smith*
Richard Smothers*

Board

Audit & Risk

Nomination Remuneration

Committee

12

12/12
11/12
11/12
11/12
12/12
10/12
12/12
6/6
9/9
0/0

4

N/A
N/A
4
4
N/A
N/A
3
N/A
N/A
N/A

2

2
2
2
2
2
2
2
0
0
N/A

5

5
4
N/A
N/A
5
5
N/A
N/A
N/A
N/A

*  Denotes that the director was appointed or retired/resigned during the year and thus was not eligible to 

attend all meetings. 

Note:  The table sets out for each director both the number of meetings attended and the maximum number  

of meetings that could have been attended by those who were not appointed for the full year. 

Notes:
• Mark Newton-Jones attended meetings of the Audit and Risk Committee and the Remuneration Committee 

upon the invitation of the respective chairs of those committees. 

• Alan Parker attended meetings of the Audit and Risk Committee upon the invitation of the Chair of that 

committee. 

• In addition to the board meetings above there were (a) two ad hoc Board meetings which approved the 

interim and full year report and accounts respectively, (b) two ad hoc Board meetings in connection with the 
takeover approach, and (c) two ad hoc Board meetings in connection with the rights issue, each of which were 
constituted by the Board from those members available at that time having considered the views of the whole 
Board beforehand.

• Before joining the Company, Richard Smothers attended the Board meeting and Audit & Risk Committee 

meeting held in March by invitation of the Chairman and the Chair of Audit & Risk respectively.

Shareholder relations
The Company maintains regular 
dialogue with institutional shareholders 
following its presentation of the 
financial performance of the business 
to the investing communities. 
Opportunities for dialogue take place 
at least four times a year following the 
announcement of the half and full year 
results (in November and May 
respectively) and trading statements  
at the AGM (Quarter 1 results) and 
post-Christmas (Quarter 3 results). 
During such meetings the Company is 
able to put forward its objectives for 
the business and discuss performance 
against those objectives and develop 
an understanding of the views of major 
shareholders. The outcome of meetings 
with major shareholders is reported by 
the Chief Executive at Board meetings 
on a periodic basis. In addition, 
leading corporate shareholders are 
able to access the Company’s Director 
of Investor Relations. 

The Company seeks to reach a wider 
audience by the use of its website 
(www.mothercareplc.com) and, with  
a view to encouraging full participation 
of those unable to attend the AGM, 
provides an opportunity for 
shareholders to ask questions of their 
board through the internet at www.
mothercareplc.com or by email to 
investorrelations@mothercare.com. 
The Company provides electronic 
voting facilities through www.
sharevote.co.uk. Those shareholders 
who wish to use this facility should 
review the notes and procedures set 
out in the Notice of Meeting.

Directors’ interests and indemnity 
arrangements
At no time during the year did any 
director hold a material interest in any 
contract of significance with the 
Company or any of its subsidiary 
undertakings other than a third-party 
indemnity provision between each 
director and the Company and service 
contracts between each executive 
director and the Company. The 
Company has purchased and 
maintained throughout the year 
directors’ and officers’ liability insurance

46

Mothercare plc Annual report and accounts 2015Audit and Risk Committee

During the year the  
Audit and Risk Committee 
had a material role in 
providing oversight of  
the financial position  
of the Company before, 
during and after the rights 
issue, and providing 
advice to the Board.  
At the same time, the 
Committee maintained its 
focus on the risks affecting 
the Company to ensure 
that they reflected the 
changes to the business.

Lee Ginsberg
Chairman of the  
Audit and Risk Committee

The Committee meets regularly  
during the year in line with the  
financial reporting timetable,  
and met four times in the period 
covered by this report. Each  
member’s attendance at these 
meetings is set out on page 46 of  
the corporate governance report.

No specific remuneration of the 
non-executive directors is ascribed  
to membership of the Committee  
other than a supplement of £7,500  
per annum paid to Lee Ginsberg  
for the period in respect of which  
he acts as Chair of the Committee.

The Audit and Risk Committee 
regularly invites the Group’s Chief 
Financial Officer, Director of Finance, 
Head of Taxation, and Group General 
Counsel/Company Secretary (in his 
capacity as head of internal audit  
and risk) to attend its meetings.  
Other executives, including the  
Chief Executive, are invited to  
attend from time to time. 

The Committee works closely with 
Deloitte LLP as its external auditors. 
The audit partner of Deloitte LLP is 
invited to attend all of the scheduled 
Committee meetings. PwC is engaged 
to provide internal audit consultancy 
and support, and is invited to attend 
Committee meetings when required 
(usually three times a year). The 
relevant audit partners of both Deloitte 
LLP and PwC hold meetings with the 
Committee (and separately with the 
Chair of the Committee) at which 
representatives of the Company  
are not present.

Dear Shareholder
This report details the key activities 
and focus of the Committee during  
the year in addition to its principal  
and ongoing responsibilities. 

This Committee is committed to 
monitoring the integrity of the Group’s 
reporting process and financial 
management, as well as maintaining 
sound systems of risk management 
and internal control. There were 
material changes to the Group and  
its financial position during FY2015  
that required regular review, and at 
the same time the Committee had to 
ensure the proper management of  
risk throughout the process. 

The Committee scrutinises the interim 
and full year financial statements 
before proposing them to the Board 
for approval, and reviews in detail  
any accounting judgements that  
are made by the Company. The 
Committee also scrutinised the 
prospectus that supported the rights 
issue both as regards any financial 
information and the risk factors that 
applied to the business.

The Committee provides oversight of 
the risks affecting the business, and  
the Company’s own risk committee 
provides reports on a quarterly basis. 
In turn, the Committee reports to the 
Board on matters of existing and 
emerging risk affecting the Group.

Composition of the Committee
The Committee currently comprises 
Lee Ginsberg as Chairman, and 
Amanda Mackenzie and Nick Wharton 
as the non-executive directors. The 
Group General Counsel/Company 
Secretary acts as secretary to the 
Committee. Both Lee Ginsberg  
and Nick Wharton are chartered 
accountants with considerable 
financial and commercial experience 
with listed companies. Biographical 
details of the directors are set out on 
page 38 of this report.

47

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsAudit and Risk Committee 
continued

Activities of the Committee
The remit of the Audit and Risk Committee is to review  
the scope and issues arising from the audit and matters 
relating to financial control and risk. It assists the Board in  
its review of corporate governance and in the presentation 
of the Company’s financial results through its review of  
the interim and full year accounts before approval by  
the Board, focusing in particular on compliance with 
accounting principles, changes in accounting practice  
and major areas of judgement. 

Additionally, as part of its risk remit, the Committee reviews 
its financial and contractual arrangement with franchise 
partners around the world, including the process and 
standard franchise agreements used by the Company. 
Also, the Committee recognises that the size of the 
International business (about two-thirds of worldwide  
retail sales) means that the Group is more exposed  
to geopolitical events and the risk of exchange rate 
fluctuations being ever more material to the profitability of 
the Group. This became a particular issue in FY2015 with the 

Heading

Scope 

Action

Audit

The review of the 
Company’s accounts  
and financial statements, 
and of any accounting 
policies and judgements

 •reviewed the financial statements both in the interim report and full year report  

and accounts, having in both cases received a report from the external auditors  
on their review and audit of the respective reports and accounts

 •reviewed the financial information contained in the Prospectus issued as part  

of the rights issue

 •challenged management’s judgements and recommendations on key financial issues, 

and provided oversight of controls relating to finance and tax

 •reviewed the processes necessary to ensure that the Board is able to confirm  

that the Annual Report is “fair, balanced and understandable”

 •assisted the Board in its detailed review of the going concern in light of the Financial 

Reporting Council’s additional guidance on going concern and liquidity risk

Risk

 •formalised reporting structure of risk within the Group

Oversight of the 
Company’s risk appetite, 
its risk management 
process and internal audit 
controls, risk mitigation 
and insurance; oversight 
of the Company’s 
International agreements 
with franchisees 

 •considered the output of the procedures used to evaluate and mitigate risk  

within the Group

 •supported the Company in its decision to implement currency hedging on  
royalty receipts from some franchise markets; monitoring of geopolitical risk

 •review of standard international agreement terms

 •assessed any change in the Group’s risk profile resulting from the rights issue  

and the use of funds raised

 •supplier funding and revenue recognition

Governance Compliance with the 

 •considered the management letter from the external auditors on their review  

Bribery Act and the 
group’s Global Code  
of Conduct, compliance 
with the UK Corporate 
Governance Code,  
and policies on the  
use of auditors

of the effectiveness of internal controls

 •agreed the fees and terms of appointment of the external auditors

 •agreed the work plan of the internal audit function, reviewed the resultant output from 
that plan, and ensured that proper processes are in place to report on any actions 
required

 •reviewed and assessed the Group’s compliance with corporate governance principles 

and any disclosures made under the Code of Conduct or from the Group’s 
“whistleblowing” hotline

Effectiveness A review of the 

 •reviewed the effectiveness of the Group’s internal controls and disclosures  

effectiveness of the 
Committee and its internal 
and external audit

made in the annual report

 •reviewed its effectiveness as part of the Board evaluation process

 •reviewed both the internal and the external audit effectiveness

48

Mothercare plc Annual report and accounts 2015devaluation of the Russian rouble, and the decision of the 
group to initiate currency hedging programmes. The 
planned increase in size of the International business and 
continued volatility in foreign exchange rates means that 
the monitoring of foreign exchange risk (and mitigating that 
risk through treasury policy) will become more important 
each year and the Committee will provide specific 
oversight of this aspect of risk management.

As referenced elsewhere in this report, the Committee 
played a particular role in the information contained  
in the Prospectus for the rights issue approved by 
shareholders in October 2014.

The full terms of reference of the Committee (which are 
reviewed and, if necessary, amended during the year)  
are set out under the corporate governance section of  
the website at www.mothercareplc.com.

Fair, balanced and understandable
The Committee has reviewed the contents of this year’s 
Annual Report and Accounts and advised the Board that,  
in its view, taken as a whole, the report is fair, balanced  
and understandable and provides the information 
necessary for shareholders to assess the Group’s 
performance, business model and strategy. 

Areas of significant financial judgement considered  
by the Committee during the year
During the year the Committee, management and external 
auditor considered and concluded on what the significant 
risks and issues were in relation to the financial statements 
and how these would be addressed.

As noted elsewhere in this report, the financial position of 
the Company was strengthened considerably during the 
year following the approval of shareholders to support the 
rights issue. The rights issue proceeds were received at the 
end of October 2014. 

Pre-rights issue (April – October 2014)
Going concern
During the first half of the year, the Company amended  
the terms of its bank facilities to put the business on  
a more stable footing and at the same time providing 
support in the period up to the rights issue. During this 
period, the Committee reviewed regularly and considered 
carefully the liquidity and financing arrangements of the 
Group as part of the going concern review, and engaged 
in detailed reviews with its external auditors. This process 
included giving due consideration to management reports 
that detail the assumptions and estimates underlying the 
budgets and forecasts that underpin the review, the quality 
and reliability of management forecasts, a review of 
compliance with key financial covenants and the impact of 
sensitivities on the budget and forecasts. These matters 
were also discussed with the Chief Financial Officer. The 

Committee also reviewed the reports from the external 
auditor in its assessment of the going concern assumption.

During the rights issue
During the rights issue process, the Company prepared  
a prospectus to shareholders that outlined the purpose of 
the rights issue, together with relevant financial information 
and risk factors. The Committee scrutinised the Prospectus 
(including but not limited to the financial information and 
risks), reviewed the auditor’s working capital report and 
reported to the Board. 

Post rights issue (October 2014 – March 2015)
Following the receipt of the £100 million gross proceeds  
of the rights issue on 30 October 2014, and the immediate 
repayment of the £40 million term loan to the Banks,  
the financial covenant of the Company was  
strengthened materially. 

In the period from the announcement of the Interim  
results through to the end of the financial year, the 
Committee focused on the governance and process 
relating to the use of the rights issue proceeds. In addition 
to the repayment of outstanding debt, these proceeds  
had been raised specifically for investment in the business, 
in particular improvements in its business systems and 
infrastructure, and in reducing the size of the store estate 
and refurbishing those stores remaining in the business. 
However, it remained (and remains) the case that the 
trading performance of the Company is an important  
part of the strategic plan and the Committee has  
continued to give due consideration to management 
reports and trading performance, the quality and reliability 
of management forecasts and the impact of sensitivities  
on the budget and forecasts. These matters were also 
discussed with the Chief Financial Officer. The Committee 
also reviewed the reports from the external auditor in its 
assessment of the going concern assumption.

Throughout the year
In assessing the appropriateness of the financial statements, 
and in consultation with Deloitte as the external auditors, 
during this period the Committee concentrated on the 
following significant audit risks:

Foreign currency
During FY2015 there were significant movements in the  
value of GBP sterling against other currencies around  
the world and this impacted the Group’s profitability.  
The Group has had a currency hedging policy against 
purchases denominated in US dollars and Euro for  
many years as part of its sourcing operation, and in  
FY2015 it implemented a policy to hedge against royalty 
receipts from franchise partners in certain territories. The 
Company’s foreign exchange policy means that it hedges 
in part against the currencies of its core franchise 
businesses around the world. This does not eliminate  

49

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsAudit and Risk Committee 
continued

the risk of currency movements for the Company but  
it provides the Company with a level of certainty of its  
cash flow. The Committee received reports from the 
Company which considered the appropriateness of  
the Company’s hedging policy.

Property closure provisions
For a number of years the Company has pursued a  
policy of reducing the number of stores operating in  
the UK and this policy is continuing with further store 
closures announced during the period. This has involved an 
active programme of managing the expiry dates of lease 
agreements and engaging and negotiating with landlords 
the surrender or assignment of other leases. Through this 
process, the number of UK stores operated by the Group  
at 28 March 2015 was 189, a reduction from 255 at the same 
point two years earlier. The Committee reviewed reports 
from the Company that assessed the judgements around 
future costs, including dilapidations and closure costs,  
and the timing of potential future landlord settlements on 
those remaining properties earmarked for closure. The 
Committee also reviewed the reports from the external 
auditor which considered the appropriateness of the 
retained provision. 

Onerous lease provision
Given the loss-making status of the UK business, each store 
lease is assessed to determine if it is considered onerous. 
The Committee reviewed reports from the Company  
that consider the assumptions used within the three  
year plan to assess this and the appropriateness of  
any assumptions beyond this three year time frame. The 
Committee also reviewed the reports from the external 
auditor which considered the appropriateness of the 
retained provision.

Supplier funding income
The Company receives income from its suppliers, mainly  
in the form of early settlement discounts, volume based 
rebates, and promotional contributions. Judgement is 
involved in ensuring this income is recognised in the 
accounting period to which it relates. The Committee has 
considered the assessment made by the Company over 
the accounting for supplier funding arrangements and has 
been actively involved in reviewing the Group’s controls  
in place in this area. The Committee has reviewed in detail 
the Company’s paper which set out the nature and value  
of these arrangements and the timing of recognition in  
the financial statements, along with the related external 
Audit findings report. The Committee is satisfied with the 
Company’s conclusion that there is no risk of material 
misstatement in the current and previous period.

Inventory/obsolescence provision
The Committee reviewed reports from the Company in 
respect of the inventory obsolescence provision twice a 
year and considers the age, value and type of stock whilst 
assessing the appropriateness of any required provision. 
The Committee also reviewed the reports from the external 
auditor in considering the appropriateness of provisions 
held against the carrying value of inventory.

Carrying value of joint venture investments and recoverability 
of receivables from these parties
The Committee reviewed the Group’s investments in its joint 
ventures in India and China (its investment in Ukraine was 
written down in FY2014 because of the underlying political 
situation). The Committee reviewed reports from the 
Company that detailed the underlying assumptions and 
estimates in the budgets for each investment. Further, the 
Committee reviewed the work performed by the external 
auditor in its assessment of the assumptions in the budgets. 
These matters were discussed specifically with the Chief 
Financial Officer and the external auditor. The Group sold 
its investment in the India joint venture on 8 May 2015, which 
is recorded as a post balance sheet event.

Classification and presentation of exceptional items
The Committee has been careful to ensure that the Group 
adopts and applies a consistent policy and approach to any 
items that may be considered as exceptional in the accounts. 
During the year, the Committee reviewed reports prepared by 
the Company and the external auditor in considering the 
appropriateness of each of the items that were classified as 
exceptional items. 

Other significant matters considered by the Committee  
during the year

Other 
significant 
matters

Pension 
liabilities 

Tax

How the Committee addressed those matters

The triennial valuation of the Group’s two pension 
schemes commenced on 1 April 2014 and, 
following a negotiation with the pension trustees, 
it has been agreed that the deficit as at that date 
was £89.9 million. A new deficit contribution plan 
has been agreed with the pension trustees (more 
details are contained elsewhere in this report at 
note 29).

The Committee has received an assessment from 
the Company of judgements made in relation to 
its tax position and of its ongoing relationship with 
HM Revenue and Customs, and confirmation that 
there are no material issues with HM Revenue 
and Customs.

50

Mothercare plc Annual report and accounts 2015Policies
The Committee reviews its policies at least once  
every year, including:

 •External auditor independence – The Committee reviews at 
least once a year the independence of the external audit  
firm and the individuals carrying out the audit by receiving 
assurances from, and assessing, the audit firm against best 
practice principles. The Committee seeks to balance the 
benefits of continuity of audit personnel and the need to 
assure independence through change of audit personnel  
by agreeing with the audit firm staff rotation policies. The 
Committee’s review of the independence of its external 
auditors was by enquiry of them, reviewing the report  
issued by the auditors regarding their independence, and 
considering the policy on non-audit services provided by 
them, and it concluded that Deloitte LLP was independent. 

 •External auditor appointment – Deloitte LLP has acted as  
the Group’s external auditor since 2002. Its performance is 
reviewed annually by the Committee. As part its review in 
FY2015, the Committee noted that the Group audit partner 
was rotated in 2013 and the current audit partner’s five year 
term will end in 2017. The Committee endorsed the judgement 
reached in FY2013 that a tender of the external audit services 
at this time would not be in the Group’s interests. The 
Committee is aware of the FRC guidance (and more recently 
the EU guidance) regarding the frequency at which the  
audit work should be put out to tender. The Committee has 
concluded that it does not need to put the external audit 
work out to tender until the financial year commencing after 
June 2023, provided that another audit partner is appointed 
by Deloitte LLP at the end of the current audit partner’s term. 
However, the Committee has the discretion to put the audit 
out to tender at any time before this date and there are no 
contractual obligations restricting the Company’s choice of 
external auditors. 

 •Auditors providing non audit services – A policy in respect  
of non-audit work by the audit firm is in effect. The general 
principle is that:

 −the audit firm should not be requested to carry out 

non-audit services on any activity of the Company where 
they may in the future be required to give an audit opinion

 −the appointment of the audit firm for any non-audit  

work must be approved by the Committee (or by the Chair 
of the Committee in the case of minor matters), and will be 
approved only if it is regarded as being in the best interests 
of the Company

 −the Committee will not approve (and the Company  
will not pay) any non-audit fees to the auditors on a 
contingent basis (non-audit fees incurred in the year  
are set out in note 7).

 •Internal audit – PwC works closely with the internal audit 
function of the Company and attends meetings of the 
Committee by invitation (three times in FY2015).

 •The Committee has assisted the Board in the assessment  
of the adequacy of the resourcing plan for the internal  
audit function. In respect of the activities of the function, the 
Committee has received reports upon the work carried out 
and the results of the investigations including management 
responses, their adequacy and timeliness. 

Risk management
Under the overall supervision of the Audit and Risk 
Committee, there are several sub-committees and work 
groups that oversee and manage risk within the Company 
and the Group. The Company has a formally established 
risk committee, jointly chaired by the CFO and Group 
General Counsel/Company Secretary, to provide more 
regular oversight of risk matters, evaluate emerging risks 
that may affect the business, and design and oversee a 
compliance and sub-committee framework that ensures  
the necessary actions are carried out to mitigate risk. The 
Company’s sub-committees include health and safety,  
retail store compliance and profit protection, internal  
audit and corporate responsibility.

The administration of CityLink on Christmas Day 2014 
demonstrates that the Company, like other retail businesses, 
continues to face unexpected but material risks on a daily 
basis. The Company seeks to manage risk in its operations 
and it has its own business continuity plans in other areas of 
the business. It has also taken external advice on cyber risks 
that may affect the business and conducted testing of  
third party hosted systems that hold customer data. 

Internal audit
The role of internal audit within the business is to  
provide independent assurance that the Company’s  
risk management, governance and internal control 
processes are operating effectively. The Company achieves 
this by using a combination of internal resource for 
operational reviews and external competent support 
provided by PwC. The Company’s Group General  
Counsel/Company Secretary is responsible for internal 
audit and reports to the Committee.

Effectiveness
The Committee considered its effectiveness of its own 
performance and that of the external audit. 

Audit and Risk Committee
It was considered that the work of the Audit and Risk 
Committee during the year was effective when measured 
against its terms of reference and general audit committee 
practice. The Committee was satisfied that the quality of the 
papers and information presented to its meetings, and the 
advice received from its external and internal auditors, was 
of sufficient detail and quality that enabled it to consider 
matters appropriately, to take decisions and to make 
recommendations to the Board as appropriate.

51

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsAudit and Risk Committee 
continued

External audit
The Committee reviewed the effectiveness of its external 
audit and considered that Deloitte LLP had carried out  
its obligations in an effective and appropriate manner.  
The review considered factors such as the quality and 
expertise of the personnel leading and working on the 
account (including the strength and performance of the 
lead audit partner), the quality of the audit papers and 
presentations, the competence with which questions 
relating to key accounting judgements were answered,  
and the stability that would be provided by continuing  
to use Deloitte LLP at the current time.

The Committee reviewed the independence of its  
external auditors during the year (by enquiry of them,  
and reviewing the report issued by the auditors regarding 
their independence, and the non-audit services provided 
by the auditors and the safeguards relating thereto)  
and considered that Deloitte LLP was independent. The 
Company did not pay any non-audit fees to the auditors on 
a contingent basis (non-audit fees incurred in the year are 
set in note 7). The Committee noted that the amount of 
non-audit fees paid to the auditors exceeded the audit fee 
for the period. This was primarily due to the work performed  
by the auditors in their role as reporting accountants on the 
Company’s rights issue. The Committee considered this 
engagement carefully at the time, and noted before 
approving the appointment that the use of auditors as 
reporting accountants in such a situation is a role typically 
performed by auditors and concluded that it would be in 
the best interests of the Company.

Having considered these factors, the Committee unanimously 
recommended to the Board that a resolution for the 
re-appointment of Deloitte LLP as the Company’s external 
auditor to be proposed to shareholders at the 2015 AGM.

Conclusion
As a result of its work during the year, the Committee has 
concluded that it has acted in accordance with its terms  
of reference and has ensured the independence of the 
external auditors during the year. 

The Chair of the Committee will be available at the AGM  
to answer any questions on the work of the Committee.

Lee Ginsberg
Chair, Audit and Risk Committee

52

Mothercare plc Annual report and accounts 2015Nomination Committee

Dear Shareholder
During FY2015 we appointed both Mark Newton-Jones  
and Richard Smothers to the Board. I noted in my report  
last year that the Committee was engaged in a detailed 
process to appoint a new CEO, and this concluded 
successfully with the appointment of Mark Newton-Jones  
on 17 July 2014.

The Committee was required to conduct a search for a  
new CFO following the resignation of Matt Smith who  
left the Company on 20 January 2015. I am pleased that 
Richard Smothers joined the Company and the Board  
on 23 March 2015 as the new CFO. The position of CFO  
is critical to the Company and the process for the 
recruitment of this role was thorough. I am pleased  
to say that the Committee was able to consider a  
high calibre of candidates for the position.

The recent appointment of both CEO and CFO has been 
complemented by the arrival of four new members of  
the Executive Committee during the year. The Committee 
will review both the composition of the Board and the 
management succession plan of the Executive Committee 
during the coming year.

Board composition
The Board’s policy is to have a broad range of skills, 
background and experience, and the biographies of the 
Board members are set out on page 38 of this report.  
The Mothercare Board contains six non-executive directors  
and two executive directors. The wide range of experience, 
diversity and background proved valuable during a busy 
FY2015 with the increased level of Board involvement and 
time required throughout the year.

Governance
For the reasons set out in the Corporate Governance 
Report, the Board did not conduct an externally facilitated 
board evaluation during the year, but relied on an internal 
process. There will be an externally facilitated board 
evaluation during FY2016, and this will address board 
composition, size, and skills as part of the process. I will 
report on the outcome of this evaluation next year. 

The Board evaluation that we conducted concluded that 
the Board worked well and effectively during the year, 
particularly in the context of the takeover approach and 
rights issue (and related activities).

Finally, I would like to thank all my fellow directors for  
their time and support during a very busy year.

Composition of the Committee
The Committee currently comprises the Chairman and  
all the non-executive directors of the Company. When 
required, the Group General Counsel/Company Secretary 
provides support. 

During the year, when considering the appointments of  
the CEO and CFO, the Committee worked with The Inzito 
Partnership and JCA Group respectively, both of whom are 
independent search companies with no other connections 
to the Company specialising in executive director recruitment. 

Activities of the Committee
During the year, the Committee considered the appointment 
of two new executive directors and in each case made a 
recommendation to the Board. 

The Committee had held several meetings during the year, 
and these have been supported by interviews and other 
conversations between Committee members.

The full terms of reference of the Committee (which are 
reviewed and, if necessary, amended during the year)  
are set out in the corporate governance section of the 
website at www.mothercareplc.com. As a matter of 
process, the Committee makes recommendations to  
the Board, which are then considered by the Board in 
conjunction with any advice or recommendation from  
the Remuneration Committee.

I will be available at the AGM to any questions on  
the work of the Committee.

Alan Parker CBE
Chairman

53

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsDirectors’ report

The directors present their report on the affairs of the 
Group, together with the financial statements and auditors’ 
report for the 52-week period ended 28 March 2015. The 
corporate governance statement set out on pages 40 to 46 
forms part of this report. The Chairman’s statement at  
page 3 gives further information on the work of the Board 
during the period. 

The principal activity of the Group is to operate as a 
specialist multi-channel retailer, franchisor and wholesaler 
of products for mothers-to-be, babies and children under 
the Mothercare and Early Learning Centre (ELC) brands. 
The group operates in the UK principally through its stores  
and direct business, and globally in a further 60 countries 
through its extensive franchise network.

The Companies Act 2006 requires the directors’ report  
to contain a review of the business and a description  
of the principal risks and uncertainties facing the Group.

The directors’ report is prepared for the members of the 
Company and should not be relied upon by any other 
party or for any other purpose. Where the directors’  
report (including the strategic report) contains forward-
looking statements these are made by the directors in 
good faith based on the information available to them at 
the time of their approval of this report. These statements 
will not be updated or reported upon further during the 
year unless the Company is under a legal obligation to do 
so. Consequently, such statements should be treated with 
caution due to the inherent uncertainties, including both 
economic and business risk factors, underlying such 
forward-looking statements or information.

Business review
The principal companies within the Mothercare Group  
for the period under review were Mothercare plc (the 
‘Company’), Mothercare UK Limited and Chelsea Stores 
Holdings Limited. Mothercare plc is the group holding 
company and is listed on the London Stock Exchange; 
Mothercare UK Limited owns the Mothercare trade marks, 
operates the UK Mothercare business and acts as the 
franchisor to Mothercare franchisees worldwide; Chelsea 
Stores Holdings Limited (through its subsidiary Early 
Learning Centre Limited) owns the ELC trade marks, 
operates the UK ELC business and acts as the franchisor  
to ELC franchisees worldwide.

A review of the business strategy and a commentary on  
the performance of the group is set out in the Overview 
and Strategic Report sections of this report on pages 1 to 37. 
The principal risks and uncertainties facing the business  
are detailed in the Strategic Report on pages 14 to 19.  
These disclosures form part of this report. 

The Group’s use of financial instruments, the risk 
management objectives and exposures are set  
out in the notes to the financial statements and the  
Strategic Report.

Going concern
The financial position of the Group, its cashflows, liquidity 
position and borrowing facilities are set out in Financial 
Review on pages 26 to 33. The Group’s going concern 
position is set out in the corporate governance report  
on page 44.

Dividend
The directors are not recommending the payment of  
a final dividend for the year and no interim dividend  
was paid during the year (FY2014: nil).

Shares
As at 20 May 2015, the Company’s issued share capital  
was 170,662,573 ordinary shares of 50p each all carrying 
voting rights. The details of the Company’s issued share 
capital as at 28 March 2015 are set out in note 6 to the 
financial statements. No shares were held in Treasury.

The Company has one class of ordinary shares. Each  
share carries the right to one vote at general meetings  
of the Company. There are no specific restrictions on the 
size of a holding in the Company nor on the transfer of 
shares, which are both governed by the general provisions 
of the Company’s Articles of Association and legislation. 
The directors are not aware of any agreements between 
shareholders that may result in restrictions on the transfer  
of shares or on voting rights.

Details of the Company’s employee share schemes  
are set out in the remuneration report. The Trustees of  
the Mothercare employee trusts abstain from voting their 
shareholdings in the Company.

54

Mothercare plc Annual report and accounts 2015Substantial shareholdings
In accordance with the Disclosure and Transparency Rules 
(DTR) of the Financial Conduct Authority, as at 28 March 2015 
the Company has been advised by or is aware of the 
following interests above 3% in the Company’s ordinary 
share capital:

Holder 

Number of shares

Percentage of issued 
share capital

M&G Investment 
Management Ltd

Aberforth Partners

D C Thomson & 
Company Limited

Aberdeen Asset 
Managers Limited

Fidelity International 
Limited

Capital Research & 
Management

UBS Global Asset 
Management Ltd

Allianz Global 
Investors

22,422,258

18,921,230

17,695,691

15,224,830

14,558,242

10,906,000

8,765,574

8,492,367

13.74

11.10

10.38

8.93

8.54

6.40

5.14

4.98

During the period from 28 March 2015 to 20 May 2015 the 
following notifications were received:

Holder 

Number of shares

Percentage of issued 
share capital

M&G Investment 
Management Ltd

Allianz

22,143,750

8,443,695

12.99

4.95

Acquisition of own shares
The Company was given a general approval at the AGM  
in July 2014 to purchase up to 10 per cent of its shares in the 
market. This authority expires after the AGM on 23 July 2015. 
The authority has not been used during the year.

Significant agreements and change of control
There are a number of agreements that alter or terminate 
upon a change of control such as commercial contracts, 
bank loan agreements and employee share plans. The 
only one of these which is considered to be significant in 
terms of likely impact on the business of the Group as a 
whole is the multi-currency term and revolving facilities 
agreement entered into by the group with Barclays Bank 
PLC and HSBC Bank PLC under which a change of control 
of the Company would entitle the banks to cancel the 
facility and require the repayment of all outstanding 
amounts on a minimum of 30 days’ notice. 

Under the multi-currency term and revolving facilities 
agreement referred to above, which was amended during 
the year, Barclays Bank PLC and HSBC Bank PLC provide 
the group with a credit facility to be used for general 
business purposes. During the year the agreement was 
amended and restated on two occasions: on 20 May 2014 
with the credit facility being increased from £90 million to 
£100 million (and including a provision to provide further 
headroom on the financial covenants) available to be 
utilised until 10 October 2014; and again on 23 September 
2014, such that following completion of the rights issue and 
the receipt of proceeds (which occurred on 30 October 
2014), the term loan would be repaid in full and the credit 
facility would remain at £50 million. Further, the term of the 
amended agreement was extended to May 2018.

Other than early vesting under the Group’s long term 
incentive plans, the directors are not aware of any 
agreements between the Company and its directors  
or employees that provide for compensation for loss  
of office or employment that would occur because of  
a takeover bid whether successful or not. As at the date  
of this report, there are no special contractual payments 
associated with a change of control of the Company. 

Directors
With regard to the appointment and replacement of 
directors, the Company is governed by its Articles of 
Association, the UK Corporate Governance Code, the 
Companies Act 2006 and related legislation. The Articles 
may be amended by special resolution of the shareholders. 
The business of the Company is managed by the Board 
which may exercise all the powers of the Company subject 
to the provision of the Articles of Association, the Companies 
Act and any ordinary resolution of the Company. 

55

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsDirectors’ report
continued

The following directors served during the 52-week period 
ended 28 March 2015: 

Name

Alan Parker

Appointment

Chairman and non-executive director; 
Chairman of the Nomination Committee

Angela Brav

Independent non-executive director 

Mark Newton-Jones Executive director (from 17 July 2014)

Lee Ginsberg

Independent non-executive director  
and Chairman of the Audit Committee 

Amanda Mackenzie Independent non-executive director 

Richard Rivers

Independent non-executive director  
and Senior Independent Director

Matt Smith

Executive director (until 20 January 2015)

Imelda Walsh

Independent non-executive director  
and Chair of the Remuneration Committee 

Nick Wharton

Independent non-executive director 

Richard Smothers

Executive director (from 23 March 2015)

In accordance with the requirement of the UK Corporate 
Governance Code, at the Annual General Meeting of the 
Company in July 2015 all the directors currently appointed 
shall retire and offer themselves for re-election.

Details of directors’ service arrangements are set out  
in the remuneration report on page 79.

A statement of directors’ interests in the shares of 
Mothercare plc and of their remuneration is set out  
on pages 70 and 67 respectively. A statement of directors’ 
interests in contracts and indemnity arrangements is set out 
on page 46.

Employees
The Company involves all of its employees in the delivery  
of its strategy. It regularly discusses with all its employees its 
corporate objectives, trading results and performance, as 
well as the economic environments in which the Company 
trades through its business sectors. This is achieved through 
the Company employee website and magazine ‘SmallTalk’, 
monthly briefings by the Chief Executive and other Executive 
Committee members, updates on financial results and 
trading performance and through other email and video 
presentations. These communications are extended to the 
Group’s overseas offices in India, Bangladesh, Hong Kong 
and China, and to the stores in the UK. Also, the Company 
holds “sounding boards”, meetings attended by a member 
of the Executive Committee at which employees can raise 
any issue relating to the business. 

The Company aspires to develop a loyal and high 
performing team through the development of its culture 
and values. Annual performance reviews are carried  
out with all employees and objectives are set that align  
with business strategy. In addition, we offer a variety of 
development opportunities and training interventions  
to enable employees to improve their skills.

The Group’s remuneration strategy is set out in the 
remuneration report which includes details of the  
various incentive schemes and share plans operated by  
the Group. In addition to the share plans offered to senior 
management, during the year under review the Company 
offered employees to participate in an Inland Revenue 
approved SAYE scheme, and issued non-contributory 
conditional share awards to all employees that do not 
participate in the Long Term Incentive Scheme, with 
performance conditions linked to those of the LTIP  
outlined in the Remuneration Report (CSOP).

Disabled employees
The Group is an equal opportunities employer and  
ensures that recruitment and promotion decisions in all  
of its companies are made solely on the basis of suitability  
for the job. Disabled people are given due consideration 
for employment opportunities and, if employees become 
disabled, every effort is made to retain them by providing 
relevant support.

Organisation review
During the year under review, it became necessary to 
implement an organisation review in the Company’s UK 
stores. The Company undertook a review of workforce 
planning within its UK retail stores which resulted in the 
reorganisation of the majority of its Customer Service 
Advisors to ensure that they were in the right place at  
the right time to cover key trading periods. Consequently, 
there were a number of redundancies due to a reduction  
in contractual hours, however we recruited a significant 
number of additional employees on shorter, more flexible 
contracts to provide better customer service. Also, changes 
were proposed to the store management structure to align 
accountability and consistency across the business. As part 
of this process, in both cases a consultation process was 
carried out by the Company and the Company engaged 
with those employees affected. The Company recognises 
the impact of such processes on its employees and each 
process was carried out thoroughly and professionally,  
and in compliance with relevant laws and regulations.

The Mothercare Staff Pension Scheme and the Mothercare 
Executive Pension Scheme were both closed to future 
accrual with effect from 31 March 2013. The Company 
continues to make deficit contribution payments to each 
pension scheme and details of the pension charge are set 
out in note 29 to the financial statements.

56

Mothercare plc Annual report and accounts 2015A new defined contribution scheme, the Legal & General 
WorkSave Mastertrust, was made available to all employees 
with effect from 31 March 2013 and is the designated 
scheme used for auto-enrolment of workers from 1 May 2013 
(the ‘auto-enrolment staging date’ for the Mothercare Group).

Corporate citizenship
The Group’s corporate responsibility ethos and details of 
the programmes that it runs in its business relationships 
around the world are set out on pages 34 to 37. During the 
year, the Group reissued its Global Code of Conduct to all 
its office employees in the UK and overseas, and obtained 
certificates of compliance from its employees. 

Global Code of Conduct – key themes:

 •Relations with employees, customers, suppliers  

and franchise partners

 •Shareholders and corporate governance

 •Responsible sourcing

Greenhouse gas emissions
The Group’s performance against targets for greenhouse 
gas emissions, waste and packaging is set out in the 
Corporate Responsibility section of this Report on page 34.

Auditors
In the case of each of the persons who were directors of  
the Company at the date when this report was approved:

 •so far as each of the directors is aware, there is no relevant 
audit information (as defined in the Companies Act 2006)  
of which the Company’s auditors are unaware; and

 •each of the directors has taken all the steps that he/she ought 
to have taken as a director to make himself/herself aware of 
any relevant audit information (as defined) and  
to establish that the Company’s auditors are aware of  
that information.

This confirmation is given and should be interpreted in 
accordance with the provisions of Section 418 (2) of the 
Companies Act 2006.

Deloitte LLP has expressed its willingness to continue  
as auditors to the Company and a resolution proposing  
its re-election will be put to the AGM.

Charitable and political donations
The Company made no donations during the year  
to the Mothercare Group Foundation. However, the 
Foundation has received the proceeds from sales  
of products in the Company’s staff shop and was in  
a position at the end of the year to make certain  
charitable donations. Donations were made to: Alder  
Hey Children’s charity, Fashion & Textile Children’s Trust, 
KidsOut and Tommy’s. Total cash charitable donations 
made by the Mothercare Group Foundation for the year 
ended 28 March 2015 were £89,000 (FY2014: £nil).

It is the Company’s policy not to make political donations.

Post balance sheet events
Post balance sheet events are disclosed in note 31 to  
the financial statements.

Annual General Meeting
The 2015 Annual General Meeting will be held on 
Thursday, 23 July 2015 at 3.00pm in the conference suite  
at the Company’s head office at Cherry Tree Road, 
Watford, Hertfordshire WD24 6SH.

The notice of the meeting and a prepaid form of proxy for 
the use of shareholders unable to come to the AGM but 
who wish to vote or to put any questions to the board of 
directors are enclosed with this Annual Report for those 
shareholders who elected to receive paper copies. The 
Company wishes to encourage as many shareholders  
as possible to vote electronically. Those shareholders who 
have elected to, or now wish to participate in electronic 
voting may register their vote in respect of resolutions to  
be proposed to the AGM at www.sharevote.co.uk. To use 
the facility shareholders will need their voting ID, task ID  
and shareholder reference number from their proxy form 
and register at www.shareview.co.uk. For full details on  
how to use this facility please see the Notice of Meeting.

Shareholders may also submit questions via email to 
investorrelations@mothercare.com. The Chairman will 
respond in writing to questions received.

As in previous years a copy of the Chairman’s opening 
statement to the meeting, together with a summary of 
questions and answers given at the meeting, will be 
prepared following the AGM. This will be made available  
to shareholders on request to the Group General Counsel/
Company Secretary at the Company’s head office.

The Notice of Meeting gives explanatory notes on the 
business to be proposed at the meeting.

By order of the Board

Tim Ashby
Group General Counsel  
and Company Secretary
20 May 2015

57

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsDirectors’ remuneration report

Dear Shareholder,
As Chairman of the Remuneration 
Committee, I am pleased to present 
this Report covering the financial  
year, which ended on 28 March 2015  
for your approval.

As already noted by the Chairman, 
FY2015 was a year of major activity 
and significant corporate events. 
Under the leadership of Mark  
Newton-Jones, Mothercare has  
a new strategic plan and in FY2015 
good progress was made.

In the UK business, we ended the  
year with stabilised margins and 
positive like-for-like sales growth.  
In our international business, we 
continued to grow year on year,  
whilst facing significant currency 
challenges, which impacted  
reported sales. 

The major corporate events were  
the uninvited approach made by  
a US retailer, and the Company’s  
£100 million rights issue, which was 
approved, overwhelmingly by 
shareholders, in October 2014. The 
rights issue was the first step in the new 
strategic plan to restore Mothercare  
to the position of the leading global 
retailer for parents and young children. 
Under this plan there are six key pillars 
of change and these form an integral 
part of the business scorecard, which 
all colleagues, including Executive 
Directors will be rewarded on in 2015/16.

The past year has placed many 
demands on the Remuneration 
Committee including:

 •The appointment of Mark Newton-

Jones as CEO in July 2014 (in the middle  
of a takeover approach).

 •The appointment of Richard Smothers 

as CFO in March 2015.

 •The alignment of the executive incentive 

schemes to the Company’s new 
strategic plan, including the LTIP award 
for FY2015.

 •The approval of an all-employee share 
scheme to support the achievement of 
the Company’s strategic plan.

 •Consideration of the terms of the long 

and short-term incentive plan for FY2016. 

 •The introduction of clawback provisions 
that apply to all awards from FY2016 
onwards.

 •The further extension of our policy  
on holding periods for Executive 
Directors so that from FY2016 LTIP 
awards will be structured so that there 
will be a minimum of five years 
between grant and permitted sale of 
shares (other than a sale to settle tax 
and national insurance liabilities). 

In my statement last year, I explained 
that the Committee had found it 
challenging to set out a long-term 
remuneration policy given our business 
circumstances and an ongoing  
search for a permanent CEO. I am 
pleased to report that the policy we 
submitted for shareholder approval 
last year has provided us with 
appropriate flexibility and remains 
unchanged. The policy was approved 
at the AGM in July 2014 and can be 
found on pages 72 to 81 of this report. 
We have updated aspects of the 
implementation of this policy for 
FY2016, and these are described in the 
Annual Remuneration Report. 

Remuneration in FY2015
Appointment of New CEO
We appointed Mark Newton-Jones  
as Chief Executive on 17 July 2014 at a 
difficult and uncertain time. The Board 
had rejected a hostile takeover bid but 
the bidder decided to approach 
shareholders directly. This takeover 
approach was still live at the time  
the Board wanted to appoint Mark 
Newton-Jones as CEO. The Board 
believed that it was essential to 
confirm his appointment as early  
as possible both to ensure Mark  
could lead a robust defence but also 
continue to develop the new strategic 
plan. The Board was also, at this  
time, discussing the details of and 
arrangements for a rights issue, which 
was seen as an essential component 
of the plan. Until the bid was 
withdrawn there remained a risk  
that there could be a change of 
control of the Company and therefore 

Imelda Walsh
Chair, Remuneration Committee 

58

Mothercare plc Annual report and accounts 2015Mark Newton-Jones requested that his terms of 
appointment reflect this risk and provide him with some 
protection. The Remuneration Committee considered this 
request and agreed that it was appropriate to provide the 
new CEO with some additional safeguards but limited to 
the first year of his appointment only. The Remuneration 
Committee consulted on these arrangements with certain 
of its shareholders immediately prior to announcing Mark’s 
appointment. Details of these terms (which were due to 
expire on 17 July 2015) were set out in the prospectus to the 
rights issue, and are included in this report on page 65. 
However, I am pleased to report that, following the FY2015 
year end, Mark agreed to waive these provisions.

Mark Newton-Jones was appointed on a base salary of 
£600,000 with a bonus entitlement of up to 125% of salary.  
In his first year, Mark Newton-Jones’s LTIP entitlement  
was agreed at 300% of salary, which was in line with  
the Company’s approved remuneration policy, reducing  
to 200% thereafter. 

LTIP Award
As noted elsewhere in the annual report, the Company 
received strong support from shareholders for its  
£100 million rights issue, which set out the longer-term 
prospects for Mothercare from the recovery of the UK 
business and the further potential of its International 
franchise operations. 

During October and November, the Remuneration 
Committee consulted with major shareholders (who  
hold circa 70% of our issued shares), on the measures and 
proposed targets for the long-term incentive award. This 
was in line with our approved policy, but the Committee 
had delayed making the award until a new CEO had been 
appointed and it had consulted with major shareholders on 
the terms of the award. 

The performance targets selected were absolute share 
price growth (this was considered to be important given  
the fall in shareholder value over the past few years) and 
Group PBT (again to reflect the need to restore earnings 
through a significant turnaround in UK performance and 
the further development of our International businesses in 
both new and existing markets). Share price growth would 
be measured over three years and any shares vesting 
subject to a further one-year holding period. Group PBT 
would be measured over four years. 

Those consulted were largely supportive of the proposal 
but the Committee agreed that when it came to determine 
the degree to which the performance conditions had been 
met, it would also review the underlying financial health of 
the Company and in particular the recovery of its UK business.

In December 2014, Mark Newton-Jones was granted share 
options to the value of 300% of his salary.

When Richard Smothers joined the Company as Chief 
Financial Officer and Executive Director in March 2015, as 

part of his appointment terms, he was also eligible to 
receive an award, which in line with our approved policy 
was 200% of salary. Thereafter future awards will be 
reduced to 175% (further details on Richard’s terms of 
employment are set out on page 66).

Full details on the LTIP award made in FY2015 are on  
page 68.

Employee Plan
The future success of Mothercare will in large part rest on 
the commitment and service provided by our employees, 
particularly in our UK business. Therefore the Remuneration 
Committee was delighted to support the launch of an 
employee plan, which covers all eligible colleagues not 
included in the long-term incentive plan. This is an options 
based scheme with an additional Group PBT underpin 
which must be satisfied before an option can vest. The 
award was made in December 2014 and currently 4,238 
colleagues are in the scheme, receiving an award to the 
value of 10% of their salary. The share options were issued 
at £1.84 and any shares, which vest are exercisable from 
May 2018. The value to the colleague is the difference 
between the option price and the exercise price. These 
awards will be settled by market purchased shares.

Annual Bonus Award
Executive Directors’ bonus awards are made up of two 
elements; 70% is attributable to underlying Group PBT  
and 30% to an assessment of various personal and 
business scorecard measures. The maximum bonus  
award for an Executive Director is 125% of salary. Full  
details of the bonus award made to Mark Newton-Jones 
are on page 68 of this report. At the end of FY2015, Mark 
was the only Executive Director who remained eligible for 
consideration for an award.

For FY2015 the Remuneration Committee set a demanding 
threshold target for any bonus payment to be considered. 
For the financial target this was set at £12.5 million 
underlying Group PBT, which would trigger 25% of the 
maximum payable, with 100% payable for achieving  
£18 million. The underlying Group PBT reported was  
£13 million, which represented a year on year improvement 
even with a significant foreign exchange headwind of  
£3 million, but given the demanding targets set resulted  
in a payment of 31% of the 70% attributable to this element 
which translates to a bonus of 22%. 

The remaining portion of Mark’s bonus was based on  
an assessment of improvements to a variety of business 
scorecard measures and also a number of personal 
objectives set by the Chairman and approved by the 
Committee. Further details on how the Committee assessed 
achievement is set out on page 68 but in summary the 
Committee believed significant progress had been made  
in FY2015 against key business measures and also the 
personal objectives set, such as the new strategic plan,  

59

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsAnnual bonus including the introduction of clawback
The Annual Bonus Plan (STIP) remains unchanged with  
70% for achieving underlying Group PBT targets and 30% 
for achieving other personal objectives and business 
scorecard measures. Where an award is made, 70% of  
the payment will continue to be made in cash and the 
remaining 30% deferred into shares for three years. The 
cash payment will now be subject to clawback and further 
information is provided on page 62. As I mentioned earlier, 
the business scorecard element of the bonus is made up  
of key measures and targets, which form part of the new 
business plan.

It has been a demanding year for the Committee and  
I have been grateful for the support of my Board colleagues. 
Major shareholders have also been generous with their 
time and feedback. The activities of the Committee are 
summarised on page 64. 

This report has been prepared taking into account the UK 
Corporate Governance Code 2012, updated in 2014, and in 
particular the introduction of clawback reflects the updated 
code. This statement and the Annual Report on Remuneration 
are subject to an advisory vote at the 2015 AGM.

We greatly value our dialogue with our shareholders and 
as such we welcome your feedback on this report.

Imelda Walsh
Chair, Remuneration Committee
20 May 2015

Directors’ remuneration report
continued

the rights issue and the re-building of the senior leadership 
team. As a result of these achievements, the Committee 
awarded 80% of the maximum available of 30%, which  
is a bonus of 24%. 

Taking the financial, business scorecard and personal 
objectives awards together, this generated a final bonus 
award of 46% of his maximum entitlement or 57.5% of salary, 
pro-rated from his permanent appointment as CEO on 
17 July 2014.

In line with the approved policy, 70% of the award will be 
payable in cash and 30% deferred into shares held for 
three years which will also be subject to malus.

Prior Year LTIP awards
The performance based long-term incentive plan granted 
in 2012/13 (LTIP 1) and due to vest in March 2015 did not 
achieve the targets set and has lapsed. There were no 
longer any participating Executive Directors following the 
resignation of Matt Smith.

The performance based long term incentive plan granted 
in 2013/14 (LTIP 2) with performance targets measured  
both in March 2016 and March 2017, no longer has any 
participating Executive Directors following the resignation 
of Matt Smith. 

Remuneration in FY2016 
Shareholders at the AGM approved the remuneration 
policy on 17 July 2014 and the Committee is not resubmitting 
the policy to shareholders at the next AGM. A copy of the 
policy is included at the end of this report. 

Executive Salaries
Executive Directors’ salaries were reviewed in March 2015 
and no increases were given. The next review is scheduled 
to take place in March 2016. 

LTIP award including the introduction of clawback  
and an extension to the holding period
The Committee consulted with shareholders on the long-
term incentive award for this financial year. Performance 
targets will be based on underlying Group PBT (50%) and 
on Total Shareholder Return (50%) against a relevant group 
of comparator companies. We replaced absolute share 
price with relative TSR following feedback from a number  
of shareholders at the time that we introduced LTIP3. TSR  
will be measured over three years with any shares vesting 
subject to a further two-year holding period. Group PBT  
will be measured over four years and will be subject to a 
further one-year holding period. This award will also be 
subject to clawback in addition to the existing malus 
provisions. Further details on the award are provided on 
page 62, including additional factors that major 
shareholders asked us to consider at the point that the 
degree of vesting (if any) is determined. 

60

Mothercare plc Annual report and accounts 2015The Chairman’s remuneration is determined by the 
Remuneration Committee without the Chairman being 
present. The Chairman’s fee was set at £200,000 when he 
joined the Company in 2011 and has not increased since then.

The fees paid annually to the non-executive directors for 
FY2016 are:

Base fee p.a.
 •£50,000

Supplemental fee p.a.
 •Senior independent director £5,000

 •Audit and Risk Committee Chair £7,500

 •Remuneration Committee Chair £7,500

Expenses
Expenses incurred by the Chairman or the non-executive 
directors on Group business are reimbursed when claimed 
in accordance with the Group’s business expenses policy.

Benefits and Pension
The Company provides benefits to employees in addition 
to base salary. Benefits to Executive Directors are provided 
and paid in line with the Company’s policy. 

Executive Directors’ Relocation
Mark Newton-Jones and Richard Smothers are eligible for  
a relocation package as part of their appointment, details 
of this are contained on pages 65 and 66 respectively.

Malus and Clawback 
During FY2015 the Remuneration Committee approved the 
implementation of the operation of clawback in addition to 
malus, which already applies to both annual and long-term 
incentive plans. This approach will apply to all Executive 
Directors and Executive Committee members. 

Malus will typically be an adjustment to the cash award  
or number of shares before an award has been made  
or released. 

Introduction
This is a report on the activities of the Remuneration 
Committee for the 52 week period to 28 March 2015. It sets 
out the remuneration policy of the Company as it applies  
to the Executive Directors of the Company and details  
the remuneration received. It has been prepared in 
accordance with Schedule 8 of The Large and Medium-
sized Companies and Groups (Accounts and Reports) 
(Amendment) Regulations 2008 (“the Regulations”) as 
amended in August 2013. The Group prepared the report  
in accordance with the Regulations for the first time for its 
2014 annual report. This is the second time that the Group 
has prepared the report in line with the Regulations. 

The report is split into three main areas:

 •The statement by the Chair of the Remuneration Committee.

 •The annual report on remuneration – this provides details on 

remuneration in the period covered by this report and certain 
other information as required by the Regulations; it will be 
subject to an advisory shareholder vote at the Annual 
General Meeting.

 •The Directors’ Remuneration Policy – approved on 17 July 2014.

The Companies Act 2006 requires the auditors to report  
to the shareholders on certain parts of the Directors’ 
Remuneration Report contained in the annual report  
on remuneration and to state whether, in their opinion, 
those parts of the report have been properly prepared  
in accordance with the Regulations. The elements of the 
annual report on remuneration that are subject to audit  
are indicated in that report. The statement by the Chair  
of the Remuneration Committee and the remuneration 
policy are not subject to audit.

Implementation of Remuneration Policy in FY2016

Base Salaries 
Executive Directors
The Directors’ salaries are normally reviewed in March each 
year. Mark Newton-Jones was appointed as CEO on 17 July 
2014 on a salary of £600,000. For FY2016 his salary will remain 
unchanged. Richard Smothers, the CFO, was appointed on 
23 March 2015 on a salary of £340,000. The salaries for FY2016 
and current salaries, as at 28 March 2015 are:

FY2016

FY20151

Increase

Mark Newton-Jones

£600,000

£600,000

Richard Smothers

£340,000

£340,000

0%

0%

1  Both the CEO and CFO were recruited during 2015, for comparison purposes  

this is the salary as if they had been appointed for the full year.

61

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statements 
Remuneration report
continued

Clawback requires the executive to make a cash 
repayment to the Company or the surrender of shares  
or other benefits provided by the Company.

Aligning incentives to the strategic plan
The table below shows how the strategic plan is linked  
to incentives.

Strategic Priorities

Measures

STIP 2015/2016

LTIP 2015/16

Business Scorecard Sales; Costs; 

Final Achieved 
Margin; 
Customer 
Satisfaction

Profitability

PBT

Shareholder Value TSR

√

√

√

√

STIP – Annual Bonus 
For FY2016, and in line with our policy, 70% of the bonus  
will be payable for achieving underlying Group profit 
before tax targets, 20% for achieving business scorecard 
measures and 10% for achieving specific personal 
objectives. Where a bonus is awarded, 70% of the  
payment will continue to be made in cash and the 
remaining 30% deferred into shares for three years.

The specific financial, personal and business scorecard 
targets are considered to be commercially sensitive 
because of the confidential nature of the information that 
disclosure would provide to the Company’s competitors. 
However, full disclosure will be provided after the financial 
year end in the FY2016 annual report on remuneration. 

Long Term Incentives 
An award for the current year will be made following  
the preliminary results announcement and in accordance 
with the approved remuneration policy.

The Committee consulted with major shareholders and 
representative bodies during April and May regarding both 
the proposed measures and targets. For this award, the 
Committee proposed Relative Total Shareholder Return as 
a measure to replace Absolute Share Price. Profit Before Tax 
has been retained.

Participants in the LTIP will earn up to 50% of the award if 
the TSR of the Company is in the upper quartile when 
ranked against a comparator group of general retailers  
(as shown in the table below) at the end of FY2018, and will 
earn up to 50% of the award if Group PBT is £70 million at 
the end of FY2019. The performance metrics are set out in 
the table on page 63. 

The amended provisions will apply to all cash and  
share awards granted in FY2016, with the exception  
of any bonus award for the FY2015 performance year,  
which will be covered by the pre-existing arrangements. 

The overall intention is that, except in exceptional 
circumstances, malus will apply before awards are paid or 
vest. Clawback will apply under the Short Term Incentive 
Plan (STIP) bonus scheme, for up to three years from when 
the cash payment is made, and malus will apply to any 
deferred shares (awarded at the same time as the cash 
payment) for the three year period of the deferral. Under 
the Long Term Incentive Plans (LTIP) clawback would apply 
for up to two years following a three year measurement 
period and for up to one year following a four year 
measurement period. Therefore, in total an award would 
be subject to malus or clawback for up to five years. 

As a minimum, the events in which malus and clawback 
may apply are as follows:

Triggers for malus or  
reduction of awards

Triggers for clawback  
or recovery of awards

Material misstatement  
of financial statements.

Material misstatement  
of financial statements.

Gross misconduct/fraud  
of the participant.

Gross misconduct/fraud  
of the participant.

Where performance has  
driven vesting which is  
clearly unsustainable

Where there has been  
an error in the calculation  
of performance outcomes

Where there has been  
an error in the calculation  
of performance outcomes.

The Remuneration Committee, following the guiding 
principles laid out in the malus and clawback policy, will 
make any decision about the application of malus  
and clawback.

Executive Directors

May
2015

May
2016

May
2016

May
2017

May
2018

May
2019

May
2020

Award date

Vest date

Holding period

Clawback date

Group PBT

TSR

62

Mothercare plc Annual report and accounts 2015Any award which vests under the TSR performance 
measure will be subject to a two year holding period, and 
any award which vests under the Group PBT performance 
measure will be subject to a one year holding period.

Vesting (% of max)

FY2018 TSR 

FY2019 Group PBT 

0%

25%

100%

Below median

Median

Upper quartile

<£55m

£55m

£70m

Note – there is straight line vesting between 25% and 100%.

Comparator companies for LTIP4 TSR performance 
measurement

Just Eat

JD Sports Fashion

Dunelm Group

AO World

Home Retail Group

Game Digital

WH Smith

Brown (N) Group

Pets at Home Group

Debenhams

Card Factory

Darty 

Carpetright

Topps Tiles

Findel

Ashley (Laura) Holdings

Poundland Group

Moss Brothers Group

The TSR comparator group was compiled by reference  
to the constituents of the FTSE All Share General Retailers 
index. The companies chosen from this index were tailored 
to Mothercare’s circumstances in two ways:

I.   constituents limited to those with a market capitalisation 
of below £3 billion, to exclude the very largest retailers; 
and

II.  from the remaining list of organisations, the Remuneration 
Committee selected a peer group of sufficient size to 
provide a robust comparator group, excluding only  
a small number (for example Pendragon and Saga) 
where the nature of the business was considered not  
to provide an appropriate comparator for Mothercare. 
The significant majority were therefore retained in order 
to construct the comparator group of 18 Companies. 

When assessing the degree to which the performance 
measures have been achieved, in line with our approved 
remuneration policy, the Committee will continue to 
consider the underlying financial health of the Company 
and the level of shareholding achieved by Executive 
Directors during the performance period. In addition, 
following the recent consultation with major shareholders 
and institutional representatives, the Remuneration 
Committee will also look at investment returns, particularly 
in the UK business but also performance across the Group. 

The Remuneration Committee believes that the chosen 
measures and targets selected create the right balance 
between motivating and retaining Executive Directors  
and other senior management who participate in the LTIP 
and promoting the delivery of sustainable value creation 
for our shareholders.

Remuneration in FY2015
The Remuneration Committee
The Remuneration Committee currently comprises Imelda 
Walsh (chair from 18 July 2013), Angela Brav and Richard 
Rivers (as independent Non-Executive Directors), and the 
Chairman of the Company (who, in the view of the directors 
was deemed to be independent on appointment). The 
Assistant Group Company Secretary acts as secretary  
to the Committee.

Remit and Activity of the Remuneration Committee
The Committee’s principal duty is the determination of  
the remuneration for the Executive Directors, approval  
of the pay and benefits of the members of the Executive 
Committee and oversight of remuneration policy for senior 
management below Executive Director and Executive 
Committee members, to ensure that such remuneration  
is consistent with the delivery of the business strategy  
and value creation for shareholders. The Committee  
sets the fee to be paid to the Chairman.

The Committee held several meetings during the year.  
Each member’s attendance at the formal meetings is  
set out on page 46 of the corporate governance report.  
The table below lists the detail of the scope of and actions 
arising from those meetings. 

The Committee’s detailed terms of reference are available 
on the Mothercare website at www.mothercareplc.com.

63

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

Remuneration Committee activity 
The Committee considered the following matters during the year:

Heading

Salary

Scope 

Action

Approval of any pay awards to the  
Executive Directors or Executive Committee

 •Consideration of any general pay award offered  

to Group employees

Annual bonus/ 
short-term 
incentive plan

Review of any bonus or short term incentive 
plan against the purpose and link to strategy 
outlined in the Remuneration Policy Report 

Long term 
incentive plan

Review of the long term incentive plan 
against the purpose and link to strategy 
outlined in the Remuneration Policy Report

 •Consideration of any grounds or reasons for an  

increase in salary, particularly if greater than the pay  
award generally offered to Company employees

 •Approval of the rules of the short term incentive plan  

offered to relevant employees for FY2015

 •Agreement that Executive Directors must continue to defer 30% 

of any annual bonus into shares to be held (subject to 
conditions) for three years

 •Approval of LTIP performance measures following consultation 

with the Company’s major shareholders

 •Grant of awards to Executive Directors in December 2014

SAYE

Consideration of the all-employee  
SAYE scheme

 •Consideration of changes to tax and non-tax advantaged 

schemes under the Finance Act 2014

 •Approval of the grant and scheme conditions

All employee 
share scheme

Approval of a new all employee share 
scheme (excluding Directors)

 •Scheme rules approved

All plans

Rights issue

Governance

Preparation of the Directors’ Remuneration 
Policy for approval by shareholders at 
forthcoming Annual General Meeting 

Malus and clawback

Recruitment

Consideration of appropriate appointment 
and departure terms for plc directors

 •Consideration of the impact on share dilution and  

share schemes as a result of the rights issue and rights 
adjustments thereof

 •Taking relevant advice from remuneration consultants (PwC)

 •Review of the new regulations and also annual reports made 

by other similar companies 

 •Recommendation to the Board for approval of the Directors’ 

Remuneration Policy as part of the Annual Report

 •Reviewed and implemented a guide detailing the Committee’s 
remit on malus and clawback applying to Executive Directors 
and Executive Committee members

 •Appointment of Mark Newton-Jones to CEO

 •Resignation of Matt Smith as CFO 

 •Appointment of Richard Smothers to CFO

64

Mothercare plc Annual report and accounts 2015Advisers to the Remuneration Committee
The Committee retained certain external organisations to 
assist them in their work during the year. The Committee has 
also consulted the CEO, Group People Director and Group 
General Counsel/Company Secretary as appropriate.  
No executive was present for discussions regarding their 
own remuneration. Appropriate company employees and 
external advisers may attend committee meetings at the 
invitation of the Chair.

As at 28 March 2015, the Committee’s advisers were:

Person or organisation

Services provided

PricewaterhouseCoopers 
LLP (PwC)

DLA Piper LLP

Advice on incentive 
schemes, executive 
remuneration and 
remuneration 
benchmarking. 
Support with the 
rights issue and the 
recruitment of 
Executive Directors

Legal services 
principally in respect 
of employment 
contracts

Fees 

£111,500  
excl. VAT

£30,028  
excl. VAT

The appointment of external independent remuneration 
consultants is the responsibility of the Committee. PwC were 
appointed as the Committee’s independent advisers in 2012 
following a selection process. PwC provided services to  
the Committee on a time spent basis at a cost of £111,500 
(excluding VAT) during the year. PwC also provides certain 
other advice and non-audit services to the Group and the 
Committee is satisfied that this does not compromise the 
independence of the advice provided. PwC is a member  
of the Remuneration Consultants Group and adheres to  
the voluntary Code of Practice in relation to the advice it 
provides to the Company.

DLA Piper LLP provides legal advice to the Company on 
pension issues, as well as employment advice. DLA Piper 
LLC provides general legal advice to the Group both in  
the UK and overseas.

Recruitment of new plc Directors
Mark Newton-Jones, CEO
The Group appointed Mark Newton-Jones as its Interim 
Chief Executive Officer with effect from 17 March 2014.  
Mark Newton-Jones was appointed on a six month  
contract under which his salary for the six-month period was 
£450,000 with a bonus opportunity of up to £225,000 subject 
to the achievement of performance targets. Mark Newton-
Jones was not entitled to any pension contribution or other 
benefits (such as company car) and did not participate in 
any long-term incentive scheme. Rather than receiving a 
relocation allowance, Mark Newton-Jones received a per 

diem allowance of £100 per day to cover accommodation 
and subsistence expenses. As Interim CEO, Mark reported 
to the Board but was not a member of the Plc Board. These 
arrangements were specific and tailored to his interim 
assignment, which ceased on 17 July 2014 when following  
a thorough executive recruitment search Mark was 
appointed as the Group’s Chief Executive Officer and 
Executive Director. Mark Newton-Jones also received in  
full the bonus payable in respect of his period as Interim 
Chief Executive Officer. The Remuneration Committee 
determined that the payment of the bonus was due 
following an assessment of the achievements that had 
been made against the agreed performance targets and 
the strategic and financial improvements that had been 
delivered under the period of his interim appointment. It 
was noted in the prospectus that the term of Mark’s interim 
service agreement was being shortened and that he would 
be appointed as CEO on a salary of £600,000, which was 
below the annualised salary under the terms of the interim 
service agreement. 

With effect from 17 July 2014, Mark Newton-Jones’ salary was 
£600,000 per annum with the remainder of remuneration 
package in line with the Company’s Remuneration Policy, 
which includes a pension allowance equivalent to 15% of 
salary, and an allowance of £14,227 from the Company 
under its Flexible Choices Benefits Plan. Mark was also 
awarded a relocation package of up to a maximum of 
£150,000 gross (including tax and national insurance).  
The first £8,000 is without deduction of tax and national 
insurance providing the relocation expenses qualify for 
exemption under HMRC rules. Therefore the Company 
expects to reimburse approximately £75,000 net  
(after income tax and employee’s national insurance 
contributions) in addition to the tax and national insurance 
exempt £8,000. This is in respect of costs incurred in 
relocating to accommodation within a reasonable daily 
travelling distance to the Company’s offices at Watford.  
The Company also agreed that Mark’s first LTIP award 
would be equivalent to 300% of salary, thereafter his 
normal award level would be 200% of salary. This initial 
award would be made only after consultation with major 
shareholders on the measures and terms of the award. 

At the time of Mark Newton-Jones’ appointment as  
Chief Executive Officer in July 2014, the Group was subject 
to a takeover offer. Accordingly, in light of the exceptional 
circumstances in which the Company found itself, it was 
agreed that a temporary change of control clause be 
included in Mark Newton-Jones’ contract. This clause stated 
that in the event of a change of control in the ownership of 
the Company and Mark Newton-Jones’ departure from the 
Company within 12 months of his appointment on 17 July 
2014, as CEO, Mark would be entitled to receive a sum 
equivalent to the full bonus due to him under the Short-Term 
Incentive Plan as if he had earned and was entitled to it  

65

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

in full for the period from 17 July 2014 to 28 March 2015.  
The Remuneration Committee consulted with certain of its  
major shareholders as part of this process. This condition 
was due to expire on 17 July 2015, however following the 
FY2015 year end Mark waived this right.

The above information was also disclosed in full in the 
Prospectus published by the Company in support of  
the rights issue on 23 September 2014.

Richard Smothers, CFO
Richard Smothers joined the Group on 23 March 2015  
on a salary of £340,000 annum with the remainder of his 
remuneration package in line with the Company’s Policy. 
Richard is entitled to participate in the Company’s short 
and long-term incentive plans and on his appointment the 
Company made a grant of shares equivalent to 200% of 
salary. His LTIP award level will reduce to 175% thereafter.  
As compensation for the loss of share awards on leaving his 

former employer, the Company made a one-off conditional 
share award equivalent to £150,000, which will vest on the 
first anniversary of the commencement of his employment. 
The Company also agreed to provide Richard with 
relocation assistance of up to a maximum of £50,000 gross 
(net £30,260 providing the first £8,000 is without deduction  
of tax and National Insurance) in respect of costs incurred  
in relocating to accommodation within a reasonable daily 
travelling distance to the Company’s offices at Watford.

Matt Smith (former CFO)
Matt Smith gave notice of his resignation as CFO and 
Executive Director on 25 July 2014 and left the Group on 
20 January 2015. Under the terms of his service agreement 
Matt Smith had a notice period of 12 months and remained 
with Mothercare until his successor was identified and an 
appropriate transition plan was in place. Upon leaving,  
all Matt Smith’s LTIP awards, deferred shares and share 
options lapsed.

Statement of voting at General Meeting
At the Annual General Meeting held on 17 July 2014, the resolutions to approve the Directors’ Remuneration Report on 
Policy and the Directors’ Remuneration Report were passed on a show of hands. The FY2014 Directors’ Remuneration 
Report comprised a Policy report subject to a binding vote, and an Advisory report subject to an advisory vote.

The following proxy votes were received by the Company in respect of the resolutions:

Resolution

To approve the Directors’ 
Remuneration Policy

To approve the Directors’ 
Remuneration Report

Votes For 
(including 
discretion)

71,707,297

% of  
Votes For 
(including 
discretion)

99.68

Votes  
Against

233,137

% of  
Votes  
Against

Total  
votes  
cast

Votes

withheld*

% of votes 
withheld

0.32

71,940,434  

592,793

71,414,848

99.26

529,728

0.74

71,944,576  

588,651

0.82

0.81

Notes: 
*  A vote withheld is not a vote in law and is not counted in the calculation of votes ‘for’ and ‘against’ each resolution.

 •As at 15 July 2014, the Company’s issued share capital and total voting rights consisted of 88,821,250 ordinary shares each 

carrying voting rights. There are no shares in treasury. As a result, proxy votes representing approximately 81.6% of the voting 
capital were cast.

 •Following the rights issue the issued share capital was increased to 168,767,065 on 27 October 2014.

66

Mothercare plc Annual report and accounts 2015 
 
The information provided in this part of the Directors’ Remuneration Report is subject to Audit.

Single Total Figure of Remuneration for Directors (auditable)
The following table shows a single total figure of remuneration in respect of qualifying services for FY2015 for each 
Director, together with comparative figures for FY2014. 

Single total figure

Mark Newton-Jones

Matt Smith

Richard Smothers

Alan Parker

Angela Brav

Lee Ginsberg

Amanda Mackenzie

Richard Rivers

Imelda Walsh

Nick Wharton

Salary and 
fees  
£’000

4151

–

2714

325

6

–

200

200

50 

50

525

615

50

50

606

506

57

46

50

19

Year

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

2015

2014

Taxable
benefits7
£’000

333

Bonus  
£’000 

2422

–

13

15

0

–

10

–

–

–

0

–

–

–

–

–

–

–

–

–

–

0

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

LTIP  
£’000 

Pension  
£’000

Other  
£’000 

Total  
£’000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

69

–

42

50

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

759

–

326

390

6

–

210

200

50

50

52

61

50

50

60

50

57

46

50

19

1   Salary and fees for Mark Newton-Jones is prorated from 17 July 2014 the date at which he joined as permanent CEO. His interim fees are reported on page 65.
2   Mark Newton-Jones’ bonus refers to bonus earned since he joined as permanent CEO and has therefore been applied to his prorated salary. This will be split 70% in 

cash and 30% deferred into nil cost share options, which vest after three years subject to the conditions of the STIP scheme.

3   This contains a relocation payment of £24,674 which includes an overpayment of £6,000 in March 2015. This will be offset against future receipts and recouped from 

salary if not claimed within six months of overpayment i.e. in September 2015.

4   Matt Smith left the business on 20 January 2015.
5   Lee Ginsberg fees reflect recovery of the £5,000 gross overpayment made in error in 2013/14.
6   Richard Rivers fees reflect adjustment of the £5,000 gross underpayment from 2013/14.
7   Relate to business expenses which are subject to and have been grossed up for tax and National Insurance where applicable.

Additional requirements in respect of the single total figure table: (auditable)

Taxable Benefits (auditable)
Benefits for Executive Directors typically include a company car, medical insurance and other similar benefits.  
For Non-Executive Directors certain expenses relating to the performance of a director’s duties in carrying out activities such 
as travel to and from company meetings, are classified as taxable benefits. In such cases, the Company will ensure that the 
director is not out of pocket by settling the related tax via the PSA. In line with current regulations these taxable benefits 
have been disclosed and are shown in the taxable benefits column in the Single Total Figure of Remuneration for Directors 
table. The figures shown include the cost of the expenses grossed up for tax and National Insurance.

67

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

Annual Bonus – STIP (auditable)
Executive Directors’ bonus awards are made up of two 
elements; 70% is attributable to underlying Group PBT and 
30% to an assessment of various personal and business 
scorecard measures. The maximum bonus award for an 
Executive Director is 125% of salary. At the end of FY2015, 
Mark was the only Executive Director who remained eligible 
for consideration for an award.

For FY2015 the Remuneration Committee set a demanding 
threshold target for any bonus payment to be considered. 
For the financial target this was set at £12.5 million 
underlying Group PBT, which would trigger 25% of the 
maximum payable, with 100% payable for achieving  
£18 million. The underlying Group PBT reported was  
£13 million, which represented a significant year on year 
improvement but given the demanding targets set, resulted 
in a payment of 31% of the 70% attributable to this element 
which translates to a bonus of 22%. 

The remaining portion of Mark’s bonus was based on an 
assessment of improvements to key business scorecard 
measures and also a number of personal objectives set  
by the Chairman and approved by the Committee. 

For the Business Scorecard measures, the Committee 
selected Customer Satisfaction and Margin/Cost 
Management.

During FY2015, the Company’s Customer Satisfaction score 
continued its improvement over the previous few years with 
its net promoter score reaching 77%. Cost and margin 
management was required throughout the financial year, 
and remains an important element of the new strategic 
plan both in terms of cost control and in the ability to 
reinvest the Company’s money for future growth. Over the 
period, Mark ensured that stock management improved, 
UK margins stabilised after five years of decline and that 
the organisation managed its cost base tightly whilst also 
putting in place modern retailing practices.

The personal objectives set covered the successful delivery 
of the rights issue, the development of a new strategic plan, 
the rebuilding of the executive team and other senior 
leadership positions, and developing relationships with 
some of the Company’s long-standing franchise partners. 

In the Committee’s judgement, Mark exceeded 
expectations. Mothercare ended FY2015 with good 
momentum across its UK and international businesses with 
clear and detailed plans for the delivery of the turnaround.

As a result of these achievements, the Committee  
awarded 80% of the maximum available of 30%,  
which is a bonus of 24%. 

Taking the financial, business scorecard and personal 
objectives awards together, this generated a final bonus 
award of 46% of his maximum entitlement or 57.5% of salary, 
pro-rated from his permanent appointment as CEO on 
17 July 2014.

68

In line with the approved policy, 70% of the award will be 
payable in cash and 30% deferred into shares held for 
three years subject to continued employment and also 
subject to malus.

Long-Term Incentive Plans
At the end of FY2015, the performance conditions of the LTIP 
granted in March 2013 (covering the 3-year performance 
period FY2013 to FY2015) were assessed and the Committee 
concluded that neither the absolute share price nor Group 
PBT performance conditions had achieved the threshold 
level of vesting. Therefore this plan has now lapsed. The 
next LTIP award capable of vesting will be the award  
made in December 2013 in respect of the FY2014 to FY2017 
performance period. The absolute share price and Group 
PBT measures will be assessed at the end of FY2016 and the 
degree of vesting determined and the third measure, UK 
PBT will be assessed at the end of FY2017. 

Following the resignation of Matt Smith, there are no longer 
any Executive Directors who participate in this incentive plan. 

LTIP Awards Made in FY2015 (auditable)
Awards were made in December 2014 (CEO) and 
March 2015 (CFO). Key terms of the awards made  
to the Executive Directors are set out below. 

Award levels
Awards of 300% of salary and 200% of salary were made  
to the CEO and the new CFO respectively as part of their 
recruitment arrangements.

Performance conditions
There are two performance conditions, Group PBT  
and share price, weighted equally on a 50:50 basis.

Share price performance will be assessed over a three year 
period; Group PBT performance over a four year period.

The portion of any award which vests over three years  
will be subject to a further one year holding period, in  
line with the Company’s approved Remuneration Policy 
(future awards as set out on pages 62 and 63 will be subject 
to an additional holding period).

The associated targets and vesting schedule is set out  
in the table below:

FY2017 Absolute  
share price 

FY2018 Group PBT 

Vesting (% of max)

<£2.50

£2.50

£2.90

£3.30

<£40m

£40m

£45m

£50m

£3.70 or more

£55m or more

Note – there is straight line vesting between 25% and 100%.

0%

25%

50%

75%

100%

Mothercare plc Annual report and accounts 2015Share price performance will be assessed at the end of 
FY2017. Any element of this award that vests must be held 
net of taxes by the Executive Director for a further year 
before it can be sold. 

Group PBT performance will be assessed by reference  
to the audited financial results for FY2018. For this award, 
there is no further holding period.

The CEO will be expected to build up a shareholding equal 
to 150% of his salary of which one third must be achieved 
within one year of the grant date. Mark Newton-Jones has 
already achieved this. The CFO will also be expected to 
build up a shareholding equal to 100% of which one third 
must be achieved within one year of the grant date. For 
Richard Smothers, this is 23 March 2016.

specifically progress achieved in the UK business,  
when considering the level of vesting at the end of  
the performance period.

Alan Parker Share Matching Scheme
Alan Parker’s share matching scheme is not included in  
the FY2014/15 single total remuneration figures as the two 
awards made under the scheme in August and November 
2011 have lapsed with no element vesting 

Total pension entitlements (auditable) 
Base salary is the only element of remuneration used  
to determine pensionable earnings. During the year,  
Mark Newton-Jones, Matt Smith and Richard Smothers 
received 15% of their base salary as a pension  
contribution from the Company. 

Executive Directors are expected to achieve their minimum 
level of shareholding within five years of appointment and 
75% of any vested awards (net of tax) must be retained  
by the Executive Director until this shareholding requirement 
is achieved.

Scheme interests awarded during the  
financial year (auditable)
LTIP grants
Awards were made in line with the Company’s usual  
grant policy in December 2014 and March 2015. 

When assessing the degree to which the performance 
measures have been achieved, under the approved 
remuneration policy, the Committee will review the level  
of shareholding achieved by Executive Directors during  
the performance period. Following the consultation with 
major shareholders and institutional representatives during 
Autumn 2014, the Remuneration Committee also agreed to 
review the underlying financial health of Mothercare, and 

Director 

Scheme

Basis of award

Management Incentive Award
Upon joining the Company on 23 March 2015, as 
compensation for the loss of share awards on leaving his 
former employer, Richard Smothers received a one-off, 
exceptional conditional share award equivalent to £150,000 
vesting on the first anniversary of the commencement of  
his employment. Details of Richard Smothers’ exceptional 
award were disclosed at the time of the announcement  
of his appointment. 

Face value1 
£’000

Percentage  
vesting at  
threshold 
performance

Number of  
shares

Performance  
period end

Mark Newton-Jones

LTIP conditional 
share awards

300% of salary2

1,800

25%

989,011 

Richard Smothers

LTIP conditional 
share awards

200% of salary2

680

25%

354,167

Richard Smothers 

Management 
Incentive 
Conditional  
Share Award 

Equivalent  
to £150,000 

150

–

78,125

25 March 2017 
and FY2018 (year 
end date not yet 
published) 

25 March 2017 
and FY2018 (year 
end date not yet 
published)

Vests  
23 March 2016

1  The face value of the award for the CEO is calculated using an average share price of 182p per share. This was calculated by reference to the TERP-adjusted average 

share price over a period of 30 business days, beginning the day after the announcement of the rights issue i.e. 24 September 2014 to 4 November 2014. 

  The face value of the LTIP and management incentive awards for the CFO is calculated by reference to the average share price over a period of 30 business days prior 

to the date of grant, 23 March 2015, which was 192p per share.

2  The Remuneration Committee, in line with its remuneration policy has discretion to award up to 300% of salary in exceptional circumstances such as a first year award. 

The normal policy maximum is 200% of salary for the CEO and 175% of salary for the CFO. 

69

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

Payments to past Directors (auditable)
There were no payments to past Directors during the  
past year.

Payments for loss of office (auditable)
Simon Calver resigned from the Board of Mothercare plc  
on 24 February 2014 and from the Group on 28 March 2014. 
Under the terms of his service contract Simon Calver had a 
12 month notice period. Notwithstanding that he accepted 
a six month notice period, he was entitled to receive up to 
£294,540 (£250,000 in lieu of six months’ notice and £44,540  
in pension contributions and benefits) payable in two 
instalments. Further, there was a duty to mitigate and  
the second payment was reduced to £133,791 as a result  
of Simon Calver’s appointment to another company.  
All share options, awards and deferred shares lapsed  
on Simon Calver’s resignation.

Matt Smith’s resignation from the Board was effective on  
20 January 2015. There were no payments in lieu of notice 

and all LTIP awards, deferred shares and annual bonus 
entitlement lapsed on resignation. 

Statement of Directors’ shareholding  
and share interests (auditable)
Executive Directors are expected to build up a shareholding 
in the Company. After five years, the CEO and CFO (as the 
Executive Directors) should hold a shareholding equal to 
150% and 100% of their salaries respectively. 

On 23 September 2014 the Company announced a rights 
issue of 9 for 10 ordinary shares. The Directors were fully 
supportive of the rights issue. Certain Directors purchased 
shares and others increased their existing holdings and 
were therefore eligible to take up their rights. In all cases, 
the Directors took up their rights in full.

As at 28 March 2015, the shareholding and share interests of 
the Directors (and their connected persons) who served 
during the year in the share capital of the Company are set 
out in the table below. 

Director

Legally
 owned
as at 
28 March 
2015

Legally
owned 
as at 
29 March 
2014

Executive Directors

Mark Newton-Jones

209,380

Richard Smothers

Matt Smith

7,8503

Non-Executive 
Directors

Alan Parker

Angela Brav

Lee Ginsberg

Amanda Mackenzie

Richard Rivers

Imelda Walsh

Nick Wharton4

441,852

232,554

7,641

10,830

48,944

70,269

7,641

7,296

0

0

25,760

29,000

0

3,840

LTIP awards

STIP deferred shares

SAYE

unvested

vested

unvested

vested

unvested

vested

% of salary 
held under 
share-
holding 
policy

989,011

354,167

–

–

–

–

–

–

–

–

3,332

66%1

78,1252

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

0

0

–

–

–

–

–

–

–

No changes took place in the interests of the directors between 28 March 2015 and 16 May 2015.

Matt Smith’s unvested share interests totalling 367,785 LTIP awards and 24,346 STIP all lapsed upon his resignation.  
The options held by the Chairman of 60,000 and 54,997 options under the Chairman’s share matching scheme did  
not vest and have lapsed.

1   Mark Newton-Jones’ percentage was calculated by reference to the price paid by him per share at the points of investment.
2   Share award in respect of loss of share awards from former employer.
3  Shares owned on date of resignation.
4   Nick Wharton’s interest is held by his spouse, a connected person.

70

Mothercare plc Annual report and accounts 2015The table below sets out the details for the director 
undertaking the role of CEO over the past six years:

Annual 
bonus 
pay-out 
against 
maximum  
%

Long term 
incentive 
vesting rates 
against 
maximum 
opportunity 
%

CEO single 
figure of total 
remuneration 
(£000s)

759 

587

611

5,038

5,231

6,505

46 

0

11

0

0

27.7

01

0

0

65.5

99.5

100

Year

CEO

2015 Mark Newton-
Jones

2014

2013

2012

2011

Simon Calver

Simon Calver

Ben Gordon

Ben Gordon

2010

Ben Gordon

1  Mark Newton-Jones has no long term shares to vest in FY2015.

Mark Newton-Jones was appointed CEO on 17 July 2014. 

Simon Calver was appointed on 30 April 2012, resigned  
from the Board on 24 February 2014 and was employed  
by the Group until 28 March 2014. Ben Gordon resigned 
from the Board with effect from 17 November 2011. 

Mothercare Employees’ Share Trustee Limited
Mothercare Employees’ Share Trustee Limited held  
5,986 Mothercare plc shares in trust on 28 March  
2015 (29 March 2014: 3,151 shares). A separate trust, the 
Mothercare Employee Trust, held 127,524 shares on 
28 March 2015 (29 March 2014: 67,118 shares). Both trusts  
took up their rights in respect of the rights issue.

The Executive Directors are also deemed to have an  
interest in shares held by Mothercare Employees’ Share 
Trustee Limited and the Mothercare Employee Trust as 
potential beneficiaries.

Performance graph and CEO remuneration table
The performance graph below shows the Group’s  
TSR against the return achieved by the FTSE250 index. 
Mothercare plc entered the FTSE250 on 30 June 2008  
but returned to the FTSE SmallCap Index on 19 December 
2011. The performance graph below shows performance 
against the FTSE250 Index and the FTSE All Share General 
Retailers Index. The graph shows the six financial years to  
28 March 2015.

TSR data indexed to 100

500

400

300

200

100

0

Mar 09

Mar 10

Mar 11

Mar 12

Mar 13

Mar 14

Mar 15

Mothercare

FTSE 250

FTSE 350 – General Retailers1

Source: Datastream as at 27 March 2015

1   FTSE 350 – General Retailers consists of: 

AA, AO World, N Brown, Card Factory, Debenhams, Dignity, Dixons, Dunelm, 
Halfords, Home Retail Group, Inchcape, JD Sports, Just Eat, Kingfisher, M&S, Next, 
Pets at Home, Poundland, Saga, Sports Direct and WH Smith.

71

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

Percentage change in remuneration of director undertaking the role of CEO
The table shows the percentage change in remuneration of the Director undertaking the role of Chief Executive Officer of 
the parent company compared to salaried employees in head office and retail between FY2014 and FY2015. Hourly paid 
employees have been excluded as they work variable hours due to the availability of overtime.

Percentage increase in remuneration in FY2015 compared with remuneration in FY2014

FY2015 
£

600,000

33,2842

CEO

FY2014 
£

500,000

12,409

Base salary p.a.

All taxable 
benefits

Annual bonuses

345,0003

0

%  
change

20

168

n/a

Average of salaried employees

FY2015 
£

34,791

1,850

1,386

FY2014 
£

34,339

1,869

126

%  
change

1.3

-1.05

90.91

1   Average salary excludes hourly paid employees due to the variability in the hours they work. 
2   Mark Newton-Jones’ taxable benefits are actual spend and include relocation, car allowance and medical. 
3   Bonus is for a full year. The actual payment will be prorated for his start date.

Relative importance of spend on pay

The following table sets out the percentage change in 
dividends and overall spend on pay in FY2015 compared  
to FY2014.

Committee of the Company). It works within defined terms 
of reference which are available on the Company’s 
corporate website, www.mothercareplc.com. 

Dividends

Employee 
remuneration

FY2015

Nil 

FY2014

% change

Nil

£80.5m

£77.8m

0

3.47

Employee remuneration taken from note 7 on page 106. 

Auditable sections of the Annual Report on Remuneration
The auditable sections of the Annual Report on 
Remuneration are shown on pages 67 to 72 starting with  
the single total figure of remuneration for each Director 
concluding with the table of Directors’ share interests.

Directors’ remuneration policy 
The Remuneration Policy Report sets out the remuneration 
policy for Executive Directors and has been prepared in 
accordance with the Regulations. The policy was developed 
taking into account the principles of the UK Corporate 
Governance Code 2012, and the latest guidelines from 
investor groups. The policy was approved by shareholders 
at the AGM in July 2014, the operating guidelines of the 
policy can be found later in this report.

How the Remuneration Committee operates to set the 
Directors’ remuneration policy
The Company’s Remuneration Committee (the ‘Committee’) 
is constituted in accordance with the recommendations of 
the UK Corporate Governance Code. The Committee is the 
committee of the Board that determines the Group’s policy 
on the remuneration of the Executive Directors, the 
Chairman and senior management (being the Executive 

72

The principles applied by the Committee when determining 
the Company’s remuneration policy are that it should be 
competitive, transparent, in the interests of shareholders 
and aligned to the Company’s strategy. Within the 
framework of these principles the Committee sets the 
overall remuneration package of each Executive Director 
(including base salary, short and long term incentives, 
benefits and terms of compensation), and the fees paid  
to the Chairman. In addition, the Committee considers the 
structure and level of remuneration (and the remuneration 
package) of members of the Executive Committee of the 
Company by reference to the package offered to the 
Executive Directors.

Remuneration policy
The Committee believes that the remuneration policy has 
an important contribution to make to the success of the 
Company both in facilitating the recruitment and retention 
of high calibre Executive Directors and senior executives 
and aligning their interests with those of shareholders. 
Within this context the remuneration policy needs:

 •To be transparent and aligned to the delivery of  

strategic objectives at a Company and individual level

 •To be flexible enough to take into account changes  

to the business or remuneration environment

 •To ensure failure at Company or individual level  

is not rewarded

 •To ensure that exceptional performance is  

appropriately rewarded

Mothercare plc Annual report and accounts 2015 
 
 
The Committee works to ensure that the remuneration 
policy does not promote unacceptable behaviours or risk 
taking by considering the appropriate level of stretch in 
performance conditions, the balance of short and long 
term incentives, the ability to recover or withhold awards 
and the mix of awards granted in cash and shares. 

The Committee recognises the importance of having  
a significant share based element of the remuneration 
package to ensure that Executive Directors have clear  
and obvious alignment with the longer term interests of 
shareholders in the business. Remuneration packages  
are constructed accordingly.

The Committee reviews the level of individual remuneration 
packages for Executive Directors and the Executive 

Committee annually. Whilst pay benchmarking provides  
a context for setting pay levels, it is not considered in 
isolation; any review of the remuneration package will  
take into account all elements of remuneration to ensure  
it remains competitive, and does not look at any single 
element in isolation. Occasionally the Committee may 
review the package of an individual during the year  
to reflect, for example, changes to that person’s 
responsibilities in the business. 

The table below summarises each element of the 
remuneration policy for the Executive Directors,  
explaining how each element operates and how  
each part links to the corporate strategy. 

Key elements of remuneration

Base salary

Purpose and link to strategy The salary provides the basis on which to recruit and retain those key employees of appropriate 
calibre who are responsible for the delivery of the Company’s strategy. The level of salary should 
reflect the market value of the role and the post holder’s experience, competency and 
performance within the Company.

Operation of the component Paid four-weekly in cash via payroll

Salaries are normally reviewed annually by the Committee, and fixed for 52 weeks commencing 
from the beginning of the new financial year. Any salary increase may be influenced by:

Opportunity

 •an individual’s experience, expertise or performance 

 •changes to responsibilities during the year

 •average change in pay elsewhere in the workforce

 •affordability and general market conditions.

Occasionally there may be a review of an individual’s salary during the year in the event  
of material change.

The general policy when setting executive salary is to benchmark against mid-market levels when 
compared to other companies of similar scale, revenue and complexity (such as the FTSE 250 
General Retailers Index). Any annual increases in salary that are approved will typically be in line 
with any salary increases awarded to the wider workforce. Increases beyond those granted to the 
workforce may be awarded at the Committee’s discretion, such as where there is a change in the 
individual’s responsibility or where the salary set at initial appointment was below the expected 
level. 

There may also be circumstances where the Committee agrees to pay above mid-market  
levels to secure or retain an individual who is considered, in the judgement of the Committee,  
to possess significant and relevant experience which is required to enable the delivery of the 
Company’s strategy.

Performance metrics

Executive Directors participate in the Company’s annual performance management process.  
Both individual and Company performance is taken into account when determining whether  
any salary increases are appropriate.

Recovery or withholding

No recovery or withholding applies.

73

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

Benefits

Purpose and link to strategy The Company offers competitive and cost-effective benefits to complement the base salary in line 

with those commonly offered by other similar companies as part of its policy to recruit and retain 
high calibre Executive Directors.

Operation of the component Benefits offered include private medical insurance family cover, a car or cash allowance, life 

assurance and permanent health insurance. Cash alternatives are available to suit  
individual circumstances.

Relocation and related benefits may be offered where a Director is required to relocate in line with 
Company policy.

Opportunity

The aim is to provide market competitive benefits and their value may vary from year to year 
depending on the cost to the Company from third party providers.

Performance metrics

No performance metrics apply.

Recovery or withholding

There is no recovery of general benefits but relocation and related benefits may be subject to 
repayment either in full or part if an executive resigns within two years of relocating. 

Pension

Purpose and link to strategy The Company offers market competitive and cost effective retirement benefits to its Executive 

Directors in line with those commonly offered by other similar companies.

Operation of the component The Company makes a payment into a defined contribution registered pension scheme or by way 

of cash supplement, or a combination of cash and pension contributions.

Opportunity

Executive Directors are eligible for a company contribution/cash supplement valued at 15% of  
base salary.

Performance metrics

No performance metrics apply.

Recovery or withholding

No recovery or withholding applies.

Annual bonus (cash and shares)

Purpose and link to strategy The purpose of the annual bonus (or short term incentive scheme) is to incentivise Executive 

Directors to achieve specific, pre-determined goals during a one-year period (typically a financial 
year) and to reward financial and individual performance that is linked to the Company’s strategy.

To preserve the alignment with shareholder interests, provide an element of retention, and protect 
against unacceptable behaviour or risk taking, a proportion of bonus is awarded in shares and 
deferred for three years.

Operation of the component The Committee sets challenging targets at the start of the financial year to support the Company’s 
strategy. The level of any bonus payment is determined by the Committee following the end of the 
relevant financial year by reference to the performance criteria. 

70% of the bonus is payable in cash with the remaining 30% deferred into shares for three years. The 
deferred element is subject to forfeiture in the event of the Executive Director’s voluntary departure 
prior to vesting; the deferred element may be subject to forfeiture if an Executive Director departs 
for other reasons.

Dividend equivalents may accrue on vested deferred shares.

Opportunity

The maximum bonus entitlement for Executive Directors is 125% of base salary.

At threshold levels of performance up to 25% of maximum bonus entitlement will be payable  
in respect of each performance metric. At target and stretch levels of performance up to 50%  
and 100% (respectively) of the maximum bonus entitlement will be payable in respect of each 
performance metric. 

74

Mothercare plc Annual report and accounts 2015Performance metrics

Recovery or withholding

The policy is for at least 70% of the bonus entitlement to be based on an appropriate mix of 
financial measures such as profit before tax, cash generation or net debt. No more than 30%  
of the bonus entitlement will be linked to non-financial measures that may include a business 
scorecard of measures, together with personal objectives relevant to the responsibilities of  
each Executive Director. The targets set in relation to non-financial performance will be similarly 
challenging to the range of financial targets set.

The Committee reviews all targets annually to ensure that they support the agreed business 
strategy and financial measures for the relevant financial year.

The Committee will not award any bonus unless at least a gateway level of financial performance 
has been achieved. The measures and targets which form the gateway will be determined by the 
Committee and will take account of the ability of the Company to make bonus payments (for 
example, by reference to Group profit performance). Further, the Committee may exercise its 
discretion to reduce the level of any bonus award if it considers that the payment of an award is 
inconsistent with the underlying performance of the Company.

 •No recovery or withholding applies to the cash element of the bonus once it has been paid. The 
Committee retains the discretion to reduce or withhold the vesting of the deferred bonus share 
award in exceptional circumstances (such as a material adverse adjustment to the accounts or 
fraud or gross misconduct on the part of the individual recipient).

 •The deferred bonus shares are subject to forfeiture in the event of the Executive Director’s 

voluntary departure prior to vesting; the deferred element may be subject to forfeiture if the 
Executive Director departs for other reasons.

Long term incentives: LTIP

Purpose and link to strategy The purpose of providing Executive Directors with a long term incentive award is to reward 

performance in line with the Company’s strategy, grow the business profitably to achieve  
superior long-term shareholder returns over the performance period and support recruitment  
and retention.

Operation of the component Typically awards are granted annually early in the financial year with vesting dependent  
on the achievement of stretching performance conditions over a three or four year period. 

Although the performance periods are measured over a three or four year period, any shares 
which vest will be subject to a holding period, so that Executive Director participants do not receive 
shares until after the expiry of a five year period.

The vesting of any awards will be subject to the Executive Director’s continued employment  
at the time of vesting although they may vest early on a change of control or the occurrence  
of certain other corporate events in which case the proportion of awards vesting would be 
determined by the Committee, taking into account the level of satisfaction of the performance 
conditions and (at its discretion) pro rating the award by time.

Participants may be entitled to dividend equivalents on unvested shares between the date  
of award and vesting and this is paid in additional shares in respect of awards that vest.

Opportunity

The normal policy maximum is 200% of salary for the Chief Executive and 175% of salary for the CFO.

Performance metrics

Up to 300% of salary may be awarded in circumstances considered by the Committee to be 
exceptional. This may include, for example, a first year award for a new Chief Executive Officer.

The Committee has the discretion to set different performance conditions, including performance 
measures and weightings, for each year by way of future award. The Committee will review 
annually the appropriateness of the performance conditions and the targets to be set.

The Committee has the discretion under the Rules to reduce the level of any vesting to take into 
account the underlying financial health of the Company and the level of shareholding achieved  
by the Executive Directors during the performance period. The Committee may link the vesting  
of awards to satisfaction of a shareholding requirement and may require post-vesting holding  
to apply. Whether, and the extent to which, this applies will be determined at the point of each 
award and communicated to participants.

75

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

Long term incentives: LTIP continued

Recovery or withholding

The Committee has the right to withhold or reduce the level of LTIP in certain circumstances including:

 •a material misstatement of the accounts;

 •inaccurate or misleading information resulting in the incorrect assessment of a performance 

target or incorrect award of plan shares;

 •fraud or gross misconduct of the participant.

All employee share plans

Purpose and link to strategy All employees including Executive Directors are eligible to become shareholders through the 

operation of the HMRC approved Save as you Earn (SAYE) plan (and/or such other HMRC 
approved all-employee share plans as the Company may adopt in the future).

Operation of the component The SAYE is the only current all employee scheme and has standard terms under which all UK 

employees including Executive Directors may participate. 

Executive Directors may be eligible to participate in any other HMRC approved all employee share 
plans which the Company may adopt.

Opportunity

All eligible employees can save up to the HMRC limits applying over a three year savings period.

Performance metrics

No performance metrics apply.

Recovery or withholding

No recovery or withholding applies.

Share ownership policy

Purpose and link to strategy The purpose of requiring Executive Directors to own shares in the Company is to align the long term 

interests of management and shareholders in the success of the Company.

Operation of the component Within five years of appointment to the board, the CEO is expected to hold shares to the value  

of 150% of base salary and the CFO 100% of base salary. 

75% of vested LTIP awards (after sale of shares to cover associated personal tax liabilities)  
must be retained until the guideline is met.

The Committee will review progress towards the achievement of the guideline on an annual basis.

Opportunity

n/a

Performance metrics

No performance metrics apply.

Recovery or withholding

No recovery or withholding applies.

Notes to the policy table

1   The wording relating to Legacy LTIP awards, included in last year’s policy report has been deleted. LTIP 1 is due to vest in March 2015, the targets were not met and 

therefore the award will lapse with no pay out. LTIP 2 vests in March 2016 and 2017, there are no Directors participating in this as they have left the business and therefore 
their awards were forfeited. The detail of other LTIPs is in the body of the report.

2   Choice of performance measures: The performance measures that are used for the annual bonus are a subset of the Company’s key performance indicators.  

The targets are derived from the annual business plan, which in turn is linked to the corporate strategy.

3   Annual bonus – For financial year FY2016 70% of the bonus entitlement will be based on an appropriate mix of financial measures such as Group Profit before Tax (PBT). 
PBT measures the underlying profits generated by the business and whether management is converting growth into profits effectively. 30% of the bonus entitlement  
is based on non-financial measures that may include business and personal targets, which are linked to the corporate strategy (for example, customer satisfaction).  
No bonus will be payable unless at least a gateway level of financial performance has been achieved. The measures and targets which form the gateway will be 
determined by the Committee from year to year and may include measures such as profit before tax, and the ability of the Company to make a payment. Details  
of targets set for the previous financial year are set out in the Annual Report on Remuneration on page 68.

  The wording relating to recovery or withholding has been aligned with the wording for LTIP, there is no change to the Committee’s remit under the policy.
4  All employee share plans – Executive Directors were not eligible to participate in the CSOP in October 2014.
5  The Remuneration Committee has implemented a revised approach to the operation of malus and clawback as set out on pages 61 and 62 of the Annual Report  

on Remuneration.

76

Mothercare plc Annual report and accounts 2015Incentive plan discretions
The Committee will operate the annual bonus plan  
and Long Term Incentive Plan (existing and future plans) 
according to their respective rules, the approved policy  
set out above and in accordance with the Listing Rules  
and HMRC rules where relevant. Copies of the annual 
bonus plan and LTIP rules are available on request from  
the Company Secretary. The Committee, consistent with 
market practice, retains discretion over a number of areas 
relating to the operation and administration of these plans. 
These include (but are not limited to) the following:

 •who participates in the plans;

 •the timing of grant of award and/or payment;

Legacy arrangements
For the avoidance of doubt, in approving the Directors’ 
remuneration policy, authority is given to the Company to 
honour any commitments that may have been entered into 
with current or former Directors that have been disclosed 
previously to shareholders.

Remuneration scenarios for Executive Directors in FY2016
The Company’s remuneration policy results in a significant 
proportion of the remuneration received by Executive 
Directors being dependent on Company performance.  
The charts below shows how total pay for the CEO and 
CFO vary under three different performance scenarios: 
Minimum, Target and Maximum:

 •the timing of any bonus payment;

Minimum

Target

Maximum

 •the choice of (and adjustment of) performance  

 •Comprises the 

 •Comprises fixed 

 •Comprises fixed 

measures, weighting and targets for each incentive  
plan in accordance with the policy set out above and  
the rules of each plan; 

 •discretion relating to the measurement of performance  

fixed elements of 
pay, being base 
salary, benefits 
and pension. 

in the event of a change of control or reconstruction;

 •The value of base 

 •ability to amend the performance conditions and/or 
measures in respect of any award or pay out if one  
or more events have occurred which would lead the 
Committee to consider that it would be appropriate  
to do so, provided that such an amendment would  
not be materially less difficult to meet;

 •determination of a good leaver (in addition to any specified 
categories) for incentive plan purposes based on the rules  
of each plan and the appropriate treatment under the  
plan rules;

 •adjustments required in certain circumstances (e.g. rights 
issues, corporate restructuring, on a change of control  
and special dividends);

 •discretion in relation to all employee share plans would  
be exercised within the parameters of HMRC and UKLA 
Listing Rules;

 •discretion to withhold payments including but not limited  

to malus and clawback.

Any use of the above discretions would, where relevant,  
be explained in the Annual Report on Remuneration and 
may, as appropriate, be the subject of consultation with  
the Company’s major shareholders.

pay (salary, 
benefits and 
pension) and 50% 
of the maximum 
annual bonus 
and 25% of the full 
LTIP award. 

pay (salary, 
benefits and 
pension) and the 
maximum value  
of the bonus  
(CEO 125% of base 
salary, CFO 125% 
of base salary).

 •Normal policy 

awards under the 
LTIP with full 
vesting (CEO 200% 
of base salary, 
CFO 175% of base 
salary).

salary and 
pension is 
calculated as  
at 1 April 2015. 

 •The value of  
the benefits 
received is taken 
as the actual 
value for the year 
ended 28 March 
2015.

No account has been taken of share price growth, or of 
dividend equivalent shares awarded in respect of the 
deferred element of bonus and LTIP awards over the 
deferral/performance periods.

77

Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

CEO Mark Newton-Jones (£000s)

CFO – Richard Smothers (£000s)

Maximum

27%

28%

45%

 Total £2,654

On Target

51%

27%

22%

 Total £1,379

Minimum

100%

 Total £704

Maximum

On Target

Minimum

28%

30%

42%

 Total £1,425

53%

28%

19%

 Total £766

100%

 Total £404

Fixed pay

Annual Bonus

LTI

Fixed pay

Annual Bonus

LTI

A breakdown of the elements included in the remuneration scenario charts is shown in the table below. 

Fixed (£000)

Short-Term Plan (£000)

Long-Term Plan (£000)

Base Salary

Benefits

Pension

Total Fixed

 Target

Maximum

Target

Maximum

CEO

CFO

600

340

14

12

90

51

704

403

375

213

750

425

300

149

1,200

595

Chairman and non-executive directors 
Fees for a new non-executive director or Chairman will be set in accordance with the approved policy. 

Fees for the Chairman

Purpose and link to strategy Operation 

Opportunity

Performance metrics

Recovery or 
withholding

To attract and retain  
a Chairman of 
appropriate calibre  
and experience.

The Chairman’s fee is 
reviewed annually by  
the Committee (without  
the Chairman present).

The Chairman receives  
a single fee to cover all  
his board duties.

Details of current fee levels  
are set out in the Annual 
Report on Remuneration.

No performance 
metrics apply.

No recovery or 
withholding applies.

Fees for NEDs

Purpose and link to strategy Operation 

Opportunity

Performance metrics

Recovery or 
withholding

No performance 
metrics apply.

No recovery or 
withholding applies.

To attract and retain 
Non-Executive Directors 
of appropriate calibre 
and experience.

The remuneration policy for 
the Non-Executive Directors  
is determined by a sub-
committee of the Board 
comprising the Chairman and 
the Executive Directors, based 
on independent surveys of 
fees paid to non-executive 
directors of companies of 
similar scale, revenue and 
complexity to Mothercare. 
Remuneration is set taking 
account of the commitment 
and responsibilities of the 
relevant role.

Non-executive directors 
receive a fee for carrying  
out their duties together  
with additional fees for  
those non-executive directors 
who chair the primary board 
committees and the senior 
independent director.

Details of current fee levels  
are set out in the Annual 
Report on Remuneration.

78

Mothercare plc Annual report and accounts 2015 
The Chairman has a service agreement with a six month 
notice period. The Non-Executive Directors have service 
agreements with one month’s notice. Non-Executive 
Directors are not entitled to participate in any Company 
incentive schemes, are not eligible to join the Company’s 
pension and benefits schemes (with the exception of 
colleague discount) and are not eligible for compensation 
for loss of office. 

Non-Executive Directors are appointed for an initial term of 
three years and would be expected to serve for an additional 
three-year term, subject to satisfactory performance and 
annual re-election at the AGM. Non-Executive Directors may 
then be requested to serve for a further three-year term 
subject to rigorous review at the relevant time.

Non-Executive Directors are reimbursed for expenses and 
any tax arising on those expenses is settled directly by the 
Company. To the extent that these are deemed taxable 
benefits they will be included in the annual remuneration 
report as required.

Executive Directors’ service contracts
All the Directors will offer themselves for election or  
re-election at the forthcoming Annual General Meeting.

The table below sets out the details of all service contracts 
with Executive and Non-Executive Directors.

Copies of the Executive Directors’ service contracts and 
Non-Executive Directors’ letters of appointment are 
available for inspection at the Company’s registered  
office and will be available from 2.30pm on the day  
of the Annual General Meeting until the conclusion  
of the Annual General Meeting.

Director

Date of appointment

Executive Directors

Mark Newton-Jones

17 July 2014

Richard Smothers

23 March 2015

Notice period  
under contract

12 months from  
the Company  
and individual

12 months from  
the Company  
and individual

Non-Executive Directors

Alan Parker, Chairman 15 August 2011

6 months

Angela Brav

1 January 2013

Lee Ginsberg

2 July 2012

Amanda Mackenzie

1 January 2011

Richard Rivers

Imelda Walsh

17 July 2008

1 June 2013

1 month

1 month

1 month

1 month

1 month

Nick Wharton

14 November 2013

1 month

The Committee has agreed certain terms and policies  
that are to be included in its service contracts with  
Executive Directors:

 •The period of notice for Directors will not exceed 12 months 

and, accordingly, the employment contracts of the Directors 
are terminable on 12 months’ notice by either party. 

 •In the event of a Director’s departure from the  

Company, and subject to the ‘good leaver’ provisions  
set out below, the Company’s policy on termination payments 
is as follows:

 −No cash bonus will be awarded or paid (nor will any 
deferred shares be awarded) following notice of 
termination (either by the employee or Company)

 −Any unvested annual bonus deferred shares will lapse on 

cessation of employment 

 −Any unvested LTIP awards shall lapse on cessation of 
employment; LTIP awards that have vested may be 
retained and may be subject to clawback

 −The Company may pay basic salary and the fair value  

of other benefits in lieu of notice for the duration of  
the notice period. The instalments may cease or  
be reduced proportionally if the Director accepts 
alternative employment that starts before the end  
of the notice period. 

 •The Committee has a concept of a ‘good leaver’ in the  

event of termination of employment by reason of ill-health, 
permanent disability, statutory redundancy, agreed 
retirement, sale of employing company or business out  
of the Group or at the discretion of the Committee. If the 
Executive Director in question is a good leaver then the 
Committee may exercise its discretion such that:

 −a performance-related bonus will be paid at the  

normal time and this will be time pro-rated based on  
the proportion of the bonus year for which the individual 
was employed; the bonus may be paid wholly in cash,  
or part cash and part shares

 −unvested deferred shares will vest, normally with immediate 

effect and in full

 −the individual will receive a pro-rated proportion  

of outstanding LTIP awards (which will be subject to 
clawback for awards made from FY2016 onwards) which 
can be exercised up to six months (or such longer period as 
the Committee permits and up to 12 months in the case of 
death) after the performance period ends and provided 
that the relevant performance criteria are met for vesting. 
Exceptionally, the Committee may decide to release the LTIP 
shares, following cessation of employment but subject to the 
Committee’s assessment of performance, which can be 
exercised in the six months after the leaving date (or such 
longer period as the Committee permits and up to 12 
months in the case of death) and/or to allow a greater 
number of shares to vest than if the level of vesting was 
calculated on a pro-rata basis.  

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Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsRemuneration report
continued

The Committee, in determining the extent to which these 
shares should vest, will consider all of the facts of the 
executive’s departure, including their performance and  
the extent to which their departure is at the instigation  
of the Company.

The contracts of the Directors do not provide for any 
enhanced payments in the event of a change of control of 
the Company or for liquidated damages. However, in the 
event of a change of control or other corporate events, it is 
the Company’s normal policy that any unvested annual 
bonus deferred share awards will vest in full; in the case of 
LTIP awards vesting will be determined by the Board having 
regard to the achievement of any relevant performance 
conditions and taking into account the time period. 

The Company may also consider the payment of legal fees 
and other professional services.

Copies of the Executive Directors’ service contracts are 
available for inspection at the Company’s registered office: 
Mothercare plc, Cherry Tree Road, Watford, Hertfordshire, 
WD24 6SH.

Remuneration policy across the Group
The remuneration policy for the Executive Directors is 
designed with regard to the policy for employees across 
the Group as a whole. The Committee is kept updated 
through the year on general employment conditions, 
budgets for any basic salary increase, the level of bonus 
pools and payouts, and participation in share plans. 
Therefore the Committee is aware of how total remuneration 
of the Executive Directors compares to the total remuneration 
of the general population of employees. A greater proportion 
of Executive Directors’ remuneration is variable when 
compared to other employees given their increased line  
of sight to the performance of the business. Common 
approaches to remuneration policy which apply across  
the Group include:

 •a consistent approach to ‘pay for performance’ is applied 
throughout the Group, with annual bonus schemes being 
offered to all employees;

 •offering pension and life assurance benefits for all employees;

 •ensuring that salary increases for each category of employee 

are considered taking into account the overall rate of 
increase across the Group, as well as Company  
and individual performance;

 •encouraging broad-based share ownership through  

the use of all-employee share plans.

80

Recruitment policy
The Committee’s overriding objective is to appoint 
Executive Directors with the necessary background, skills 
and experience to ensure the continuing success of the 
Company. The Committee recognises that the increasing 
pace of change and multi-channel development in our 
industry, as well as the international nature of the Group,  
will mean that the right individuals may often be highly 
sought after. 

The remuneration package for a new Director will  
therefore be set in accordance with the Company’s 
approved remuneration policy as set out on pages 72  
to 81 of the Directors’ Remuneration Report, subject to such 
modifications as are described below. The maximum  
level of variable remuneration (excluding any buyout 
arrangements) that may be offered on an annual basis  
to a new Director will be in accordance with the limits  
as set out in the Policy Table, normally being 125% of  
salary in the annual bonus plan and up to 200% of  
salary in the long-term incentive plan, but with regard  
to the long-term incentive up to 300% may be awarded  
in exceptional circumstances.

In the majority of cases, where an external appointment  
is made, the individual will forfeit incentive awards 
connected with their resignation from their previous 
employment. The Committee may decide to offer further 
cash or share-based payments to ‘buy-out’ these existing 
entitlements by making awards of a broadly equivalent 
value, in the Committee’s view, under either the Company’s 
existing incentive plans or under other arrangements. In 
determining the appropriate form and amount of any  
such award, the Committee will consider various factors, 
including the type and quantum of award, the length of  
the performance period and the performance and vesting 
conditions attached to each forfeited incentive award. 

Where an individual is appointed to the Board, different 
performance measures may be set for the year of joining 
the Board for the annual bonus, taking into account the 
individual’s role and responsibilities and the point in the 
year the Executive Director joined. 

For any internal appointment to the Board, any variable 
pay element granted in respect of the prior role may  
be allowed to pay out according to its terms, adjusted  
as appropriate to take into account the terms of the 
Director’s appointment. 

The salary level for a new Director will be determined  
with care by the Committee, taking into account the 
individual’s background, skills, experience, the business 
criticality and nature of the role being offered, the 
Company’s circumstances, and relevant external  
and internal benchmarks. 

Mothercare plc Annual report and accounts 2015Consideration of employment conditions elsewhere  
in the Company
In setting the remuneration of the Executive Directors, the 
Committee takes into account the overall approach to 
reward for employees in the Group. Mothercare operates  
in a number of different territories and has employees  
who carry out diverse roles across a number of countries. 
All employees, including senior managers, are paid by 
reference to the local market rate and base salary levels 
are reviewed regularly. When considering salary increases 
for Directors, the Company will be sensitive to pay and 
employment conditions across the wider workforce.  
The Committee receives an update on UK Retail pay and 
conditions annually and the budget for retail pay is 
discussed at the full Board. The Committee will continue  
to monitor the progress of retail pay versus that of senior 
management. The Committee does not formally consult 
with employees on the executive remuneration policy.  
The Company does hold an annual employee 
engagement survey and the Committee is kept informed  
of pay and conditions applying to the general employee 
population across the Group.

Approval
This report was approved by the Board of Directors on  
20 May 2015 and signed on its behalf by:

Imelda Walsh
Chair, Remuneration Committee

In certain circumstances, the Committee will have set  
a starting salary, which is positioned below the relevant 
market rate and may therefore wish to adjust the Director’s 
salary at a level above the average increase in the Company 
as the individual gains experience and establishes a strong 
performance track record in the role. Conversely, there may 
also be circumstances where paying above a mid-market 
salary is required to attract or retain an individual considered 
to possess significant and relevant experience. 

The Committee will of course need to exercise a degree  
of judgement in determining the most appropriate  
salary for the new appointment.

Benefits and pension contribution will be provided  
in accordance with the approved Company policy. 
Relocation expenses or allowances, legal fees and  
other costs relating to the recruitment may be paid  
as appropriate in line with the approved policy.

The Committee recognises that its shareholders need  
to understand fully the remuneration package for a new 
Executive Director and is committed to communicating  
full details and its reasons for agreeing the remuneration  
at the time of appointment. The Company will identify  
any remuneration elements, which are specific to the  
initial appointment. 

Consideration of shareholder views
The Committee engages pro-actively with the Company’s 
major shareholders. For example, when any material 
changes are made to the remuneration policy, the 
Committee Chair will consult with major shareholders in 
advance. During the financial year in question the Chair 
consulted with the main shareholder advisory bodies,  
the Investment Association and ISS/RREV, and our major 
shareholders to discuss with them the proposed changes  
to the LTIP awards made in December 2014. We have also 
consulted with IMA, ISS/RREV and our major shareholders 
with regard to the LTIP awards to be made following the 
announcement of the Company’s preliminary results.

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Mothercare plc Annual report and accounts 2015OverviewStrategic reportGovernanceFinancial statementsFinancial	statements

Contents
83  Directors’ responsibilities statement

84 

Independent auditor’s report to 
the members of Mothercare plc

89  Consolidated income statement

90  Consolidated statement of  
comprehensive income

91  Consolidated balance sheet

92  Consolidated statement of changes in equity

93  Consolidated cash flow statement

94  Notes to the consolidated financial statements

Company	financial	statements
133  Company balance sheet

134  Notes to the Company financial statements

137  Five year record

138  Shareholder information

82	

Mothercare	plc	Annual report and accounts 2015

 
Directors’	responsibilities	statement

The Directors are responsible for preparing the 
Annual Report and the financial statements in 
accordance with applicable law and regulations.

Company law requires the Directors to prepare 
financial statements for each financial year. Under 
that law the Directors are required to prepare the 
Group financial statements in accordance with 
International Financial Reporting Standards (IFRSs) 
as adopted by the European Union and Article 4 of 
the IAS Regulation and have elected to prepare the 
parent company financial statements in accordance 
with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting 
Standards and applicable law). Under company 
law the Directors must not approve the accounts 
unless they are satisfied that they give a true and 
fair view of the state of affairs of the Company and 
of the profit or loss of the Company for that period. 

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and 
explain the Company’s transactions and disclose 
with reasonable accuracy at any time the financial 
position of the Company and enable them to 
ensure that the financial statements comply with the 
Companies Act 2006. They are also responsible for 
safeguarding the assets of the Company and hence 
for taking reasonable steps for the prevention and 
detection of fraud and other irregularities.

The Directors are responsible for the maintenance 
and integrity of the corporate and financial 
information included on the Company’s website. 
Legislation in the United Kingdom governing the 
preparation and dissemination of financial 
statements may differ from legislation in other 
jurisdictions.

In preparing the parent company financial 
statements, the Directors are required to:

Responsibility	statement	
We confirm that to the best of our knowledge:

 •select suitable accounting policies and then apply 

them consistently;

 •make judgments and accounting estimates that 

are reasonable and prudent;

 •state whether applicable UK Accounting 

Standards have been followed, subject to any 
material departures disclosed and explained in 
the financial statements; and

 •prepare the financial statements on the going 

concern basis unless it is inappropriate to presume 
that the Company will continue in business.

In preparing the Group financial statements, 
International Accounting Standard 1 requires that 
directors:

 •properly select and apply accounting policies;

 •present information, including accounting policies, 

in a manner that provides relevant, reliable, 
comparable and understandable information; 

 •provide additional disclosures when compliance 

with the specific requirements in IFRSs are 
insufficient to enable users to understand the 
impact of particular transactions, other events and 
conditions on the entity’s financial position and 
financial performance; and

 •make an assessment of the Company’s ability to 

continue as a going concern.

 •the financial statements, prepared in accordance 
with the relevant financial reporting framework, 
give a true and fair view of the assets, liabilities, 
financial position and profit or loss of the 
Company and the undertakings included in the 
consolidation taken as a whole; and

 •the strategic report includes a fair review of the 
development and performance of the business 
and the position of the Company and the 
undertakings included in the consolidation taken 
as a whole, together with a description of the 
principal risks and uncertainties that they face; and 

 •the Directors consider that the annual report and 
accounts, taken as a whole, is fair, balanced and 
understandable and gives shareholders the 
information needed to assess the Group’s 
performance, business model and strategy.

By order of the Board on 20 May 2015 and signed on 
its behalf by:

Mark Newton-Jones 
Chief Executive Officer

Richard Smothers
Chief Financial Officer

Mothercare	plc	Annual report and accounts 2015 

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OverviewStrategic reportGovernanceFinancial statements	
Independent	auditor’s	report	to		
the	members	of	Mothercare	plc

Opinion	on	financial	statements	of	Mothercare	plc
In our opinion:

 •the financial statements give a true and fair view 

of the state of the Group’s and of the parent 
company’s affairs as at 28 March 2015 and of the 
Group’s loss for the 52 weeks then ended;

 •the Group financial statements have been 

properly prepared in accordance with 
International Financial Reporting Standards (IFRSs) 
as adopted by the European Union;

 •the parent company financial statements have 
been properly prepared in accordance with 
United Kingdom Generally Accepted Accounting 
Practice; and

 •the financial statements have been prepared in 

accordance with the requirements of the 
Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

The financial statements comprise the consolidated 
income statement, the consolidated statement of 
comprehensive income/expense, the consolidated 
balance sheet, the consolidated statement of 
changes in equity, the consolidated cash flow 
statement and the related notes 1 to 31. The financial 
statements also comprise the parent company 
balance sheet and related notes 1 to 8. The financial 

reporting framework that has been applied in the 
preparation of the Group financial statements is 
applicable law and IFRSs as adopted by the 
European Union. The financial reporting framework 
that has been applied in the preparation of the 
parent company financial statements is applicable 
law and United Kingdom Accounting Standards 
(United Kingdom Generally Accepted Accounting 
Practice).

Going	concern
As required by the Listing Rules we have reviewed 
the Directors’ statement on page 44 that the Group 
is a going concern.

We confirm that:

 •we have concluded that the Directors’ use of the 

going concern basis of accounting in the 
preparation of the financial statements is 
appropriate; and

 •we have not identified any material uncertainties 
that may cast significant doubt on the Group’s 
ability to continue as a going concern.

However, because not all future events or conditions 
can be predicted, this statement is not a guarantee 
as to the Group’s ability to continue as a going 
concern.

84	

Mothercare	plc	Annual report and accounts 2015

Our	assessment	of	risks	of	material	misstatement
The assessed risks of material misstatement described below are those that had the greatest effect on our 
audit strategy, the allocation of resources in the audit and directing the efforts of the engagement team:

The Audit and Risk Committee has requested that while not required under International Standards on 
Auditing (UK and Ireland), we include in our report any significant findings in respect of these assessed risks  
of material misstatement.

Risk

How	the	scope	of	our	audit	responded	
to	the	risk

Findings

Classification	and	presentation	of	
exceptional	items
The presentation and consistency of 
costs and income within exceptional 
items is a key determinant in the 
assessment of the quality of the 
group’s underlying earnings. 
Management judgement is required in 
determining whether an item of cost is 
exceptional. For the 52 weeks ended 
28 March 2015, the Group incurred 
exceptional costs of £32.0 million. 
Refer to notes 2, 3 and 6 for further 
information and details of the 
exceptional items in the period.

Recognition	of	supplier	funding	
income
There is management judgement 
involved in the timing, recognition and 
calculation of supplier funding income, 
requiring both a detailed 
understanding of the contractual 
arrangements themselves as well as 
complete and accurate source data  
to apply the arrangements to. 

The Group’s supplier funding income 
mainly relates to early settlement 
discounts on certain product lines, 
promotional funding and volume 
based rebates. Further information  
is included in note 2.

We reviewed the nature of exceptional 
items, challenged management’s 
judgements in this area and agreed  
the quantification to supporting 
documentation.

We assessed whether the items are in line 
with both the Group’s accounting policy 
and the guidance issued by the Financial 
Reporting Council last year. 

We considered whether management’s 
application of the policy is consistent with 
previous accounting periods, including 
whether the reversal of any items 
originally recognised as exceptional has 
been appropriately recorded within 
exceptional items.

We also assessed whether the 
disclosures within the financial statements 
provide sufficient detail for the reader to 
understand the nature of these items.

We assessed the design and 
implementation of controls over the 
recording of supplier rebate income.

We circularised a sample of suppliers  
to test whether the arrangements 
recorded are accurate and complete 
and also interviewed buyers to 
supplement our understanding  
of the contractual arrangements.

We tested the completeness and 
accuracy of the inputs for recording 
supplier funding by agreement to 
supporting evidence, including volume 
data and promotion dates.

We are satisfied  
that the amounts 
classified as 
exceptional items  
are reasonable in  
all material respects 
and the related 
disclosure of these 
items in the financial 
statements is 
appropriate.

We are satisfied  
that the accuracy, 
completeness and 
timing of recognition 
of supplier funding 
income is 
appropriate in all 
material respects, 
being recorded in a 
manner consistent 
with the Group’s 
policy and the 
substance of the 
supplier contracts 
held. We consider the 
disclosure given 
around supplier 
funding to provide  
an accurate 
understanding of  
the types of rebate 
income received and 
the impact on the 
balance sheet as  
at 28 March 2015.

Mothercare	plc	Annual report and accounts 2015 

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OverviewStrategic reportGovernanceFinancial statements	
Independent	auditor’s	report	to		
the	members	of	Mothercare	plc
continued

Risk

How	the	scope	of	our	audit	responded	
to	the	risk

Findings

Valuation	of	the	Group’s	property	
provisions
The Group maintains property 
provisions in respect of store closures 
and onerous leases (£42.8 million). 
Management judgement is involved 
in calculating the provisions, which are 
management’s best estimates based 
on the expected future costs to exit 
those stores. Further information is 
included in notes 3 and 23.

Accuracy	of	the	inventory	
obsolescence	provision
Management’s calculation of the 
inventory obsolescence provision of 
£3.7 million (£4.8 million including the 
shrinkage provision) against a gross 
inventory balance of £92.5 million 
requires judgement in estimating the 
level of demand for the individual 
products. Further information is 
included in notes 3 and 17.

Recoverability	of	joint	venture	
investments	and	receivables	from	
these	parties
Management judgement is required in 
determining the appropriate level of 
provision to be held in respect of 
non-recoverable receivables from joint 
ventures and in assessing what the  
key assumptions are in determining 
the carrying value of investments. At 
the year end, the Group held gross 
trade receivables of £4.9 million (net of 
£1.0 million provision) and investments 
of £7.3 million. Refer to notes 13 and 30  
for details of these balances.

We have challenged management’s 
assumptions in arriving at the property 
provisions. We have verified the inputs 
used to calculate the provisions and 
agreed them to supporting 
documentation. We have reviewed the 
correspondence with the Group’s 
independent property advisors to assess 
whether these experts’ views have been 
reflected within the provision calculations.

We have also assessed the past 
accuracy of the provision.

We have confirmed that the book value 
of inventories does not exceed their net 
realisable value by comparing the actual 
sales value to the book value for a 
sample of lines.

We have challenged the assumptions 
used in arriving at management’s 
inventory provision. Specifically we 
have checked the discontinued dates of 
those relevant inventory lines to assess 
whether they have been aged correctly. 
We have also reviewed the actual and 
forecast sales of those provisioned 
inventory lines to check that the provision 
percentage applied is still appropriate. 
We have also assessed the past 
accuracy of the provision.

We challenged the forecasts and growth 
assumptions used in management’s 
impairment models for the joint venture 
investments, including an assessment of 
the projected cash flows, discount rates 
and perpetuity growth rates.

We checked the recoverability of 
amounts receivable by agreement to 
subsequent cash receipts.

We are satisfied that 
the assumptions used 
by management in 
calculating the 
Group’s property 
provisions are  
acceptable and  
the methodology 
applied is 
appropriate in all 
material respects.

We are satisfied  
that  the provision 
calculation for the 
obsolescence of 
inventory is within  
the acceptable 
range, and the 
methodology 
applied is 
appropriate in all 
material respects.

We are satisfied that 
the assumptions used 
in the impairment 
models for the joint 
venture investments 
and the calculation of 
the joint venture bad 
debt provision is 
acceptable and that 
the methodology 
applied is 
appropriate in all 
material respects.

Last year our report included two other risks which 
are not included in our report this year: going 
concern, liquidity and covenant headroom and the 
impairment of store related fixed assets.

During the year the Group received £93.7 million of 
funds (net of expenses) from a rights issue, allowing 
the group to improve its net cash and covenant 
position. Going concern is no longer considered to 
be a material risk to the Group financial statements. 

The  impairment of store related fixed assets is no 
longer considered to be a material risk to the Group 
financial statements.

The description of risks above should be read in 
conjunction with the significant issues considered 
by the Audit and Risk Committee discussed on 
page 50.

Our audit procedures relating to these matters were 
designed in the context of our audit of the financial 

86	

Mothercare	plc	Annual report and accounts 2015

statements as a whole, and not to express an 
opinion on individual accounts or disclosures. Our 
opinion on the financial statements is not modified 
with respect to any of the risks described above 
and we do not express an opinion on these 
individual matters.

Our	application	of	materiality
We define materiality as the magnitude of 
misstatement in the financial statements that 
makes it probable that the economic decisions of 
a reasonably knowledgeable person would be 
changed or influenced. We use materiality both  
in planning the scope of our audit work and in 
evaluating the results of our work.

We determined materiality for the Group to be  
£1.8 million (2014: £1.8 million), applying professional 
judgement and taking into account the profitability  
of the International segment and the loss making 
position of the UK segment, before exceptional items. 
These are excluded due to their volatility, which is 
consistent with the Group’s internal and external 
reporting to facilitate a better understanding of the 
underlying trading performance.

We agreed with the Audit and Risk Committee that 
we would report to the Committee all audit 
differences in excess of £90,000 (2014: £90,000), as 
well as differences below that threshold that, in our 
view, warranted reporting on qualitative grounds. 

We also reported to the Audit and Risk Committee 
on disclosure matters that we identified when 
assessing the overall presentation of the financial 
statements. 

An	overview	of	the	scope	of	our	audit	
Our Group audit was scoped by obtaining an 
understanding of the Group and its environment, 
including Group-wide controls, and assessing the 
risks of material misstatement at the Group level. 
Based on that assessment, we focused our Group 
audit scope on the UK trading companies (including 
both the UK and International operating segments) 
and the Group’s sourcing operations in Hong Kong 
and India, all of which were subject to a full scope 
audit for the 52 weeks ended 28 March 2015. These 
locations represent the principal business units of 
the group and account for 100% (2014: 100%) of the 
Group’s revenue and 98% (2014: 95%) of the Group’s 
profit before tax. The locations were selected to 
provide an appropriate basis for undertaking audit 
work to address the risks of material misstatement 
identified above.

Our audit work at these locations was executed at 
levels of materiality applicable to each individual 
location which were lower than Group materiality 
and ranged from 3% to 80% of Group materiality.

At the parent entity level we also tested the 
consolidation process and carried out analytical 
procedures to confirm our conclusion that there 
were no significant risks of material misstatement 
of the aggregated financial information of the 
remaining components not subject to audit or audit 
of specified account balances.

The Group audit team is directly involved in the 
audit of the UK trading companies. The component 
audit teams in Hong Kong and India participated in 
the Group audit planning process. We discussed 
their risk assessment and issued the component 
audit teams with audit referral instructions. We have 
held discussions with the component audit teams 
and reviewed documentation of the findings from 
their work.

Opinion	on	other	matters	prescribed	by	the	
Companies	Act	2006
In our opinion:

 •the part of the Directors’ Remuneration Report 
to be audited has been properly prepared in 
accordance with the Companies Act 2006; and

 •the information given in the Strategic Report 

and the Directors’ Report for the financial year 
for which the financial statements are prepared 
is consistent with the financial statements.

Matters	on	which	we	are	required	to	report		
by	exception
Adequacy of explanations received and  
accounting records
Under the Companies Act 2006 we are required 
to report to you if, in our opinion:

 •we have not received all the information and 

explanations we require for our audit; or

 •adequate accounting records have not been kept 
by the parent company, or returns adequate for 
our audit have not been received from branches 
not visited by us; or

 •the parent company financial statements are not 
in agreement with the accounting records and 
returns.

We have nothing to report in respect of these 
matters.

Directors’ remuneration
Under the Companies Act 2006 we are also 
required to report if in our opinion certain 
disclosures of directors’ remuneration have not 
been made or the part of the Directors’ 
Remuneration Report to be audited is not in 
agreement with the accounting records and returns. 
We have nothing to report arising from these 
matters.

Mothercare	plc	Annual report and accounts 2015 

87

OverviewStrategic reportGovernanceFinancial statements	
Independent	auditor’s	report	to		
the	members	of	Mothercare	plc
continued

Corporate Governance Statement
Under the Listing Rules we are also required to review 
the part of the Corporate Governance Statement 
relating to the Company’s compliance with ten 
provisions of the UK Corporate Governance Code. 
We have nothing to report arising from our review.

Our duty to read other information in the 
Annual Report
Under International Standards on Auditing (UK and 
Ireland), we are required to report to you if, in our 
opinion, information in the annual report is:

 •materially inconsistent with the information in the 

audited financial statements; or

 •apparently materially incorrect based on, or 

materially inconsistent with, our knowledge of the 
Group acquired in the course of performing our 
audit; or

 •otherwise misleading.

In particular, we are required to consider whether 
we have identified any inconsistencies between 
our knowledge acquired during the audit and the 
directors’ statement that they consider the Annual 
Report is fair, balanced and understandable and 
whether the annual report appropriately discloses 
those matters that we communicated to the Audit 
and Risk Committee which we consider should 
have  been disclosed. We confirm that we have 
not identified any such inconsistencies or 
misleading statements.

Respective	responsibilities	of	directors	and	auditor
As explained more fully in the Directors’ 
Responsibilities Statement, the directors are 
responsible for the preparation of the financial 
statements and for being satisfied that they give a 
true and fair view. Our responsibility is to audit and 
express an opinion on the financial statements in 
accordance with applicable law and International 
Standards on Auditing (UK and Ireland). Those 
standards require us to comply with the Auditing 
Practices Board’s Ethical Standards for Auditors. We 
also comply with International Standard on Quality 
Control 1 (UK and Ireland). Our audit methodology 
and tools aim to ensure that our quality control 
procedures are effective, understood and applied. 
Our quality controls and systems include our 
dedicated professional standards review team  
and independent partner reviews.

This report is made solely to the Company’s 
members, as a body, in accordance with Chapter 3 
of Part 16 of the Companies Act 2006. Our audit work 
has been undertaken so that we might state to the 
Company’s members those matters we are 
required to state to them in an auditor’s report and 
for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility  
to anyone other than the Company and the 
Company’s members as a body, for our audit work, 
for this report, or for the opinions we have formed.

Scope	of	the	audit	of	the	financial	statements
An audit involves obtaining evidence about the 
amounts and disclosures in the financial statements 
sufficient to give reasonable assurance that the 
financial statements are free from material 
misstatement, whether caused by fraud or error. This 
includes an assessment of: whether the accounting 
policies are appropriate to the Group’s and the 
parent company’s circumstances and have been 
consistently applied and adequately disclosed; the 
reasonableness of significant accounting estimates 
made by the directors; and the overall presentation 
of the financial statements. In addition, we read all 
the financial and non-financial information in the 
annual report to identify material inconsistencies 
with the audited financial statements and to identify 
any information that is apparently materially 
incorrect based on, or materially inconsistent with, 
the knowledge acquired by us in the course of 
performing the audit. If we become aware of any 
apparent material misstatements or inconsistencies 
we consider the implications for our report.

Ian	Waller	(Senior	statutory	auditor)
for and on behalf of Deloitte LLP 
Chartered Accountants and Statutory Auditor 
London, UK 
20 May 2015

88	

Mothercare	plc	Annual report and accounts 2015

Consolidated	income	statement
For the 52 weeks ended 28 March 2015

Revenue
Cost of sales

Gross profit

Administrative expenses

Profit/(loss)	from	retail	operations
Other exceptional items
Share of results of joint ventures 

Profit/(loss)	from	operations
Net finance costs

Profit/(loss) before taxation
Taxation

Profit/(loss)	for	the	period	attributable	to	

equity	holders	of	the	parent

(Loss)/earnings per share
Basic
Diluted

52	weeks	ended	28	March	2015

52 weeks ended 29 March 2014

Underlying1
	£	million

Non-
underlying2
	£	million

Total
	£	million

Underlying1
 £ million

Non-
underlying2
 £ million

713.9
(658.8)

55.1

(36.9)

18.2
–
(0.2)

18.0
(5.0)

13.0
(2.5)

–
2.5

2.5

(0.9)

1.6
(26.2)
–

(24.6)
(1.5)

(26.1)
0.2

713.9
(656.3)

57.6

(37.8)

19.8
(26.2)
(0.2)

(6.6)
(6.5)

(13.1)
(2.3)

724.9
(680.2)

44.7

(28.2)

16.5
–
(0.6)

15.9
(6.4)

9.5
(2.7)

–
(14.7)

(14.7)

(9.5)

(24.2)
(10.8)
–

(35.0)
(0.8)

(35.8)
1.5

Total
£ million

724.9
(694.9)

30.0

(37.7)

(7.7)
(10.8)
(0.6)

(19.1)
(7.2)

(26.3)
(1.2)

10.5

(25.9)

(15.4)

6.8

(34.3)

(27.5)

8.6p
8.3p

(12.6p)
(12.6p)

7.7p
7.6p

(31.0p)
(31.0p)

Note

4, 5

7
6
13

8

9

11
11

1  Before items described in footnote 2 below.
2  Includes exceptional items (restructuring costs, impairment charges and property related costs) and other non-underlying items of amortisation of intangible assets 
(excluding software) and the impact of non-cash foreign currency adjustments under IAS 39 and IAS 21 as set out in note 6 to the consolidated financial statements.

All results relate to continuing operations.

Mothercare	plc	Annual report and accounts 2015 

89

OverviewStrategic reportGovernanceFinancial statements	
Consolidated	statement	of	comprehensive	income/(expense)
For the 52 weeks ended 28 March 2015

Loss for the period
Items that will not be reclassified subsequently to the income statement:
Remeasurement of net defined benefit liability –  

actuarial (loss)/gain on defined benefit pension schemes

Income tax relating to items not reclassified

Items that may be reclassified subsequently to the income statement:
Exchange differences on translation of foreign operations
Cash flow hedges: gains/(losses) arising in the period
Deferred tax on cash flow hedges

Other comprehensive (expense)/income for the period

Total	comprehensive	expense	for	the	period	wholly	attributable		
to	equity	holders	of	the	parent	

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014
£ million

(15.4)

(27.5)

(34.4)
7.0

(27.4)

1.6
13.3
(1.7)

13.2

(14.2)

9.5
(4.5)

5.0

(1.3)
(0.1)
–

(1.4)

3.6

(29.6)

(23.9)

90	

Mothercare	plc	Annual report and accounts 2015

Consolidated	balance	sheet
As at 28 March 2015

Non-current assets
Goodwill
Intangible assets
Property, plant and equipment
Investments in joint ventures
Deferred tax asset

Current assets
Inventories
Trade and other receivables
Derivative financial instruments
Cash and cash equivalents

Total	assets

Current liabilities
Trade and other payables
Borrowings
Current tax liabilities
Derivative financial instruments
Short-term provisions

Non-current liabilities
Trade and other payables
Borrowings
Retirement benefit obligations
Long-term provisions

Total	liabilities

Net	assets

Equity attributable to equity holders of the parent
Share capital
Share premium account
Own shares
Translation reserve
Hedging reserve
Retained deficit

Total	equity

Approved by the Board and authorised for issue on 20 May 2015 and signed on its behalf by:

Richard Smothers
Chief Financial Officer

28	March	
2015	
£	million

29 March 
2014 
£ million

Note

14
14
15
13
16

17
18
21
19

22
20

21
23

22
20
29
23

24

24
25
25

26.8
19.1
56.4
7.3
23.6

26.8
17.4
59.6
7.7
18.5

133.2

130.0

87.7
69.4
9.3
31.5

197.9

331.1

(107.0)
–
(0.3)
–
(26.5)

(133.8)

(20.4)
–
(81.2)
(18.0)

(119.6)

(253.4)

77.7

85.2
60.8
(0.4)
0.9
6.8
(75.6)

77.7

93.1
59.8
–
17.3

170.2

300.2

(106.0)
(27.6)
(0.4)
(6.6)
(17.4)

(158.0)

(24.1)
(36.2)
(49.7)
(17.0)

(127.0)

(285.0)

15.2

44.4
6.3
(0.4)
(0.7)
(0.4)
(34.0)

15.2

Mothercare	plc	Annual report and accounts 2015 

91

OverviewStrategic reportGovernanceFinancial statements	
Consolidated	statement	of	changes	in	equity
For the 52 weeks ended 28 March 2015

Balance	at	30	March	2014
Other comprehensive expense 

for the period

Loss for thet period

Total comprehensive income/
(expense) for the period

Removal from equity to 

inventories during the period

Issue of equity shares
Credit to equity for equity-settled  

share-based payments

Balance	at	28	March	2015

Share 
capital  

£ million

44.4

Share 
premium 
account  
£ million

6.3

–
–

–

–
40.8

–

85.2

–
–

–

–
54.5

–

60.8

Equity attributable to equity holders of the parent

Other
 reserve1
£ million

Own  
shares  

£ million

Translation 
reserve 
£ million

Hedging 
reserve  
£ million

Retained 
earnings  
£ million

Total		
equity		
£	million

(0.4)

(0.7)

(0.4)

(34.0)

–

–
–

–

–
–

–

–

–
–

–

–
–

–

1.6
–

1.6

–
–

–

(0.4)

0.9

11.6
–

11.6

(4.4)
–

–

6.8

15.2

(14.2)
(15.4)

(27.4)
(15.4)

(42.8)

(29.6)

–
–

1.2

(75.6)

(4.4)
95.3

1.2

77.7

For the 52 weeks ended 29 March 2014

Balance	at	31	March	2013	
Other comprehensive income  

for the period
Loss for the period

Total comprehensive income/
(expense) for the period
Transfer between reserves
Issue of equity shares
Credit to equity for equity-settled  

share-based payments

Shares transferred to employees 

on vesting

Share 
capital  

£ million

44.3

–
–

–
–
0.1

–

–

Balance	at	29	March	2014

44.4

Share 
premium 
account  
£ million

Other
 reserve1
£ million

Own  
shares  

£ million

Translation 
reserve  
£ million

Hedging 
reserve 
£ million

Retained 
earnings  
£ million

Total		
equity		
£	million

Equity attributable to equity holders of the parent

6.2

–
–

–
–
0.1

–

–

6.3

6.2

–
–

–
(6.2)
–

–

–

–

(0.6)

–
–

–
–
–

–

0.2

(0.4)

0.6

(1.3)
–

(1.3)
–
–

–

–

(0.3)

(0.1)
–

(0.1)
–
–

–

–

(0.7)

(0.4)

(17.6)

5.0
(27.5)

(22.5)
6.2
–

0.1

(0.2)

(34.0)

38.8

3.6
(27.5)

(23.9)
–
0.2

0.1

–

15.2

1  The other reserve relates to shares issued as consideration for the acquisition of Early Learning Centre on 19 June 2007.

92	

Mothercare	plc	Annual report and accounts 2015

Consolidated	cash	flow	statement
For the 52 weeks ended 28 March 2015

Net	cash	flow	from	operating	activities

Cash flows from investing activities
Purchase of property, plant and equipment
Purchase of intangibles – software
Investments in joint ventures and associates

Net	cash	used	in	investing	activities

Cash flows from financing activities
Interest paid
Facility fees paid
Bank loans (paid)/raised
Issue of ordinary share capital

Net	cash	raised	in	financing	activities

Net	increase	in	cash	and	cash	equivalents

Cash and cash equivalents at beginning of period
Effect of foreign exchange rate changes

Net	cash	and	cash	equivalents	at	end	of	period

52	weeks	
ended		
28	March		
2015		
£	million

52 weeks 
ended  
29 March 
2014 
£ million

(1.1)

4.0

Note

26

(6.5)
(6.2)
–

(12.7)

(2.7)
(1.1)
(65.0)
95.3

26.5

12.7

17.3
1.5

31.5

(7.9)
(3.0)
(2.9)

(13.8)

(2.7)
(1.4)
15.0
0.2

11.1

1.3

17.6
(1.6)

17.3

26

Mothercare	plc	Annual report and accounts 2015 

93

OverviewStrategic reportGovernanceFinancial statements	
Notes	to	the	consolidated	financial	statements

1.	General	information
Mothercare plc is a company incorporated in Great 
Britain under the Companies Act 2006. The address 
of the registered office is given in the shareholder 
information on page 138. The nature of the Group’s 
operations and its principal activities are set out in 
note 5 and in the Chief Executive’s review on pages  
4 to 9.

These financial statements are presented in UK 
pounds sterling because that is the currency of the 
primary economic environment in which the Group 
operates. Foreign operations are included in 
accordance with the policies set out in note 2.

2.	Significant	accounting	policies
Basis of presentation
The Group’s accounting period covers the 52 weeks 
ended 28 March 2015. The comparative period 
covered the 52 weeks ended 29 March 2014. 

Basis of accounting
The Group’s financial statements have been 
prepared in accordance with International Financial 
Reporting Standards (‘IFRS’) adopted for use in the 
European Union, International Financial Reporting 
Interpretations Committee (‘IFRIC’) and with those 
parts of the Companies Act 2006 applicable to 
companies reporting under IFRS. They therefore 
comply with Article 4 of the EU IAS Regulation.

New	standards	not	affecting	the	reported	results	
nor	the	financial	position
The following new and revised Standards and 
Interpretations have been adopted in these 
financial statements. Their adoption has not had 
any significant impact on the amounts reported in 
these financial statements.

IFRS 10, ‘Consolidated financial statements’, builds 
on existing principles by identifying the concept of 
control as the determining factor in whether an 
entity should be included within the consolidated 
financial statements of the parent company. The 
standard provides additional guidance to assist  
in the determination of control where this is difficult 
to assess.

IFRS 11, ‘Joint arrangements’, focuses on the rights 
and obligations of the parties to the arrangement 
rather than its legal form. There are two types of 
joint arrangements: joint operations and joint 
ventures. Joint operations arise where the investors 
have rights to the assets and obligations for the 
liabilities of an arrangement. A joint operator 
accounts for its share of the assets, liabilities, 
revenue and expenses. Joint ventures arise where 
the investors have rights to the net assets of the 
arrangement and are accounted for under the 
equity method.

IFRS 12, ‘Disclosures of interests in other entities’ 
includes the disclosure requirements for all forms  
of interests in other entities, including joint 
arrangements, associates, structured entities  
and other off balance sheet vehicles.

New	Standards	in	issue	but	not	yet	effective
At the date of authorisation of these financial 
statements, the following standards and 
interpretations, which have not been applied in 
these financial statements, were in issue but not  
yet effective (and in some cases had not yet been 
adopted by the EU).

 •IFRIC 21 ‘Levies’

 •IFRS 9 ‘Financial Instruments’

 •IFRS 14 ‘Regulatory Deferral Accounts’

 •IFRS 15 ‘Revenue from Contracts with Customers’

 •Annual improvements to IFRSs: 2012 – 2014 Cycle

 •Annual Improvements to IFRSs: 2011 – 2013 Cycle

 •Annual Improvements to IFRSs: 2010 – 2012 Cycle

 •Amendments to IAS 1 ‘Presentation of financial 

statements’

 •Amendments to IAS 16 ‘Property, plant 

and equipment’

 •Amendments to IAS 19 (Nov 2013) ‘Defined 

Benefit Plans: Employee contributions’

 •Amendments to IAS 28 ‘Investments in associates 

and joint ventures’

 •Amendments to IAS 38 ‘Intangible assets’

 •Amendments to IFRS 10, IFRS12, and IAS 27 

‘Investment entities’

 •Amendments to IFRS 11 ‘Joint arrangements.

The directors anticipate that the adoption of these 
standards and interpretations in future periods will 
have no material impact on the Group’s financial 
statements when the relevant standards come  
into effect. 

The financial statements have been prepared on 
the historical cost basis, except for the revaluation of 
financial instruments, and on the going concern 
basis, as described in the going concern statement 
in the corporate governance report on page 33.  
The principal accounting policies are set out below.

Basis of consolidation
The consolidated financial statements incorporate 
the financial statements of the Company and 
entities controlled by the Company (its subsidiaries) 
made up to 28 March 2015. Control is achieved 
where the Company has the power to govern the 
financial and operating policies of an investee entity 
so as to obtain benefits from its activities.

94	

Mothercare	plc	Annual report and accounts 2015

The results of subsidiaries acquired or disposed  
of during the financial year are included in the 
consolidated income statement from the effective 
date of acquisition or up to the effective date of 
disposal, as appropriate.

Where necessary, adjustments are made to the 
financial statements of subsidiaries to bring the 
accounting policies used into line with those used  
by the Group.

All intra-group transactions, balances, income and 
expenses are eliminated on consolidation.

Business combinations
The acquisition of subsidiaries is accounted for using 
the purchase method. The cost of the acquisition is 
measured at the aggregate of the fair values, at the 
date of exchange, of assets given, liabilities incurred 
or assumed and equity instruments issued by the 
group in exchange. Acquisition related costs are 
recognised in profit and loss as incurred. The 
acquiree’s identifiable assets, liabilities and 
contingent liabilities that meet the conditions for 
recognition under IFRS 3 (2008) ’Business 
combinations’ are recognised at their fair value at 
the acquisition date, except for non-current assets 
(or disposal groups) that are classified as held for 
sale in accordance with IFRS 5 ’Non-Current Assets 
Held for Sale and Discontinued Operations’, which 
are recognised and measured at fair value less 
costs to sell and deferred tax assets or liabilities or 
assets related to employee benefit arrangements 
are recognised and measured in accordance  
with IAS 12 Income taxes and IAS 19 Employee 
Benefits respectively.

Goodwill arising on acquisition is recognised as  
an asset and initially measured at cost, being the 
excess of the cost of the business combination  
over the group’s interest in the net fair value of  
the identifiable assets, liabilities and contingent 
liabilities recognised. If, after reassessment, the 
group’s interest in the net fair value of the acquiree’s 
identifiable assets, liabilities and contingent 
liabilities exceeds the cost of the business 
combination, the excess is recognised immediately 
in the income statement.

Goodwill
Goodwill arising on consolidation represents the 
excess of the cost of acquisition over the Group’s 
interest in the fair value of the identifiable assets  
and liabilities of a subsidiary, associate or jointly 
controlled entity at the date of acquisition.

Goodwill is initially recognised as an asset at  
cost and is subsequently measured at cost less  
any accumulated impairment losses. Goodwill  
which is recognised as an asset is reviewed for 
impairment at least annually. Any impairment is 
recognised immediately in profit or loss and is not 
subsequently reversed.

For the purposes of impairment testing, goodwill is 
allocated to each of the Group’s cash-generating 
units expected to benefit from the synergies of the 
combination. Cash-generating units to which 
goodwill has been allocated are tested for 
impairment annually, or more frequently when there 
is an indication that the unit may be impaired. If the 
recoverable amount of the cash-generating unit  
is less than the carrying amount of the unit, the 
impairment loss is allocated first to reduce the 
carrying amount of any goodwill allocated to the 
unit and then to the other assets of the unit pro-rata 
on the basis of the carrying amount of each asset in 
the unit. An impairment loss recognised for goodwill 
is not reversed in a subsequent period.

On disposal of a subsidiary, associate or jointly 
controlled entity, the attributable amount of 
goodwill is included in the determination of the 
profit or loss on disposal.

Revenue recognition
Revenue is measured at the fair value of the 
consideration received or receivable and 
represents amounts receivable for goods and 
services provided in the normal course of business, 
net of discounts, VAT and other sales related taxes.

Sales of goods are recognised when goods are 
delivered and title has passed. Sales to international 
franchise partners are recognised when the 
significant risks and rewards of ownership have 
transferred, which is on dispatch.

Royalty revenue is recognised on an accruals basis 
in accordance with the substance of the relevant 
agreement (provided that it is probable that the 
economic benefits will flow to the group and the 
amount of revenue can be measured reliably). 
Royalty arrangements that are based on sales and 
other measures are recognised by reference to the 
underlying arrangement.

Interest income is accrued on a time basis, by 
reference to the principal outstanding and at the 
effective interest rate applicable, which is the rate 
that exactly discounts estimated future cash receipts 
through the expected life of the financial asset to 
that asset’s net carrying amount.

Mothercare	plc	Annual report and accounts 2015 

95

OverviewStrategic reportGovernanceFinancial statements	
Notes	to	the	consolidated	financial	statements
continued

2.	Significant	accounting	policies	continued
Profit from retail operations
Profit from retail operations represents the profit 
generated from normal retail trading, prior to any 
gains or losses on property transactions. It also 
includes the volatility arising from accounting for 
derivative financial instruments prior to adopting 
IAS 39, hedge accounting for new contracts from 
5 January 2014.

Supplier funding income
The Company receives income from its suppliers, 
mainly in the form of early settlement discounts and 
volume based rebates. They are recognised as a 
reduction in cost of sales in the year to which they 
relate. At the period end the Group is sometimes 
required to estimate supplier income due from 
annual agreements for volume rebates. The Group 
also receives promotional contributions which are 
recognised when the promotional period it relates 
to has ended. Promotional income is recognised as 
a deduction to cost of sales.

Included in the balance sheet are amounts 
receivable of £0.4 million in respect of supplier 
funding income, comprising £1.3 million of settlement 
discounts invoiced but not yet settled and  
£0.3 million of promotional contributions earned  
but not yet invoiced, netted against a £1.2 million  
of deferred rebate income on stock not yet sold.

Underlying earnings
The Group believes that underlying profit before tax 
and underlying earnings provides additional useful 
information for shareholders. The term underlying 
earnings is not a defined term under IFRS and may 
not therefore be comparable with similarly titled 
profit measurements reported by other companies. 
It is not intended to be a substitute for IFRS measures 
of profit. 

As the Group has chosen to present an alternative 
earnings per share measure, a reconciliation of this 
alternative measure to the statutory measure 
required by IFRS is given in note 11.

To meet the needs of shareholders and other 
external users of the financial statements the 
presentation of the income statement has been 
formatted to show more clearly, through the use  
of columns, our underlying business performance 
which provides more useful information on 
underlying trends. 

The adjustments made to reported results are 
as follows:

Exceptional	items
Due to their significance or one-off nature, certain 
items have been classified as exceptional. The gains 
and losses on these discrete items, such as profits/
losses on the disposal/termination of property 
interests, provision for onerous leases, impairment 
charges, restructuring costs and other non-
operating items can have a material impact on the 
absolute amount of and trend in the profit from 
operations and the result for the period. Therefore 
any gains and losses on such items are analysed as 
non-underlying on the face of the income statement. 
Further details of the exceptional items are provided 
in note 6.

Non-cash	foreign	currency	adjustments
Prior to 5 January 2014 the Group did not adopt 
hedge accounting under IAS 39 ‘Financial 
Instruments: Recognition and Measurement’. The 
effect of not applying hedge accounting under IAS 
39 for this period means that the reported results for 
the first 40 weeks of the period ended 29 March 2014 
reflect the actual rate of exchange ruling on the 
date of a transaction regardless of the cash flow 
paid by the Group at the predetermined rate of 
exchange. In addition, any gain or loss accruing  
on open contracts taken out before this date at a 
reporting period end was recognised in the result 
for the period (regardless of the actual outcome  
of the contract on close-out). Whilst the impacts 
described above could be highly volatile 
depending on movements in exchange rates,  
this volatility was reflected in the cash flows of the 
Group, which was based on the hedged rate.  
In addition, foreign currency monetary assets  
and liabilities are revalued to the closing balance 
sheet rate under IAS 21 ‘The Effects of Changes in 
Foreign Exchange Rates’. Since January 2014 hedge 
accounting has been adopted. The adjustment 
made by the Group therefore is to report its 
underlying performance consistently with the  
cash flows, reflecting the economic hedging which  
is in place.

Amortisation	of	intangible	assets
The balance sheet includes identifiable intangible 
assets which arose on the acquisition of the Early 
Learning Centre and Blooming Marvellous and  
are amortised on a straight-line basis over their 
expected economic lives. The average estimated 
useful life of the assets is as follows:

Trade name 

– 20 years

Customer relationships 

– 10 years

The amortisation of these intangible assets does not 
reflect the underlying performance of the business.

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Mothercare	plc	Annual report and accounts 2015

 
Unwinding	of	discount	on	exceptional	provisions
Where property provisions are charged to 
exceptional items, the associated unwinding of the 
discount on these provisions is classified as non-
underlying.

Joint ventures
Joint ventures are accounted for using the equity 
method whereby the interest in the joint venture is 
initially recorded at cost and adjusted thereafter  
for the post acquisition change in the Group’s share 
of net assets less any impairment in the value of 
individual investments. The profit or loss of the 
Group includes the Group’s share of the profit or 
loss of the joint ventures.

Any excess of the cost of acquisition over the 
Group’s share of the net fair value of the identifiable 
assets, liabilities and contingent liabilities recognised 
at the date of acquisition is recognised as goodwill. 
The goodwill is included within the carrying amount 
of the investment and is assessed for impairment as 
part of that investment.

Where a Group entity transacts with a joint venture 
of the Group, profits and losses are eliminated to 
the extent of the Group’s interest in the relevant 
associate or joint venture.

Leasing
Leases are classified as finance leases whenever 
the terms of the lease transfer substantially all the 
risks and rewards of ownership to the lessee. All 
other leases are classified as operating leases.

The	Group	as	lessor
Rental income from operating leases is recognised 
on a straight-line basis over the term of the relevant 
lease. Initial direct costs incurred in negotiating and 
arranging an operating lease are added to the 
carrying amount of the leased asset and recognised 
on a straight-line basis over the term of the leases. 

The	Group	as	lessee
Assets held under finance leases are recognised as 
assets of the Group at their fair value or, if lower, at 
the present value of the minimum lease payments, 
each determined at the inception of the lease. 
The corresponding liability to the lessor is included 
in the balance sheet as a finance lease obligation. 
Lease payments are apportioned between finance 
charges and reduction of the lease obligation so 
as to achieve a constant rate of interest on the 
remaining balance of the liability. Finance charges 
are charged directly against income, unless they 
are directly attributable to qualifying assets, in 
which case they are capitalised.

Rentals payable under operating leases are 
charged to income on a straight-line basis over 
the term of the relevant lease.

Benefits received and receivable as an incentive to 
enter into an operating lease are also spread on a 
straight-line basis over the lease term.

Foreign currencies
The individual financial statements of each Group 
company are presented in the currency of the 
primary economic environment in which it operates 
(its functional currency). For the purpose of the 
consolidated financial statements, the results and 
financial position of each Group company are 
expressed in pounds sterling, which is the functional 
currency of the Company, and the presentation 
currency for the consolidated financial statements.

In preparing the financial statements of the 
individual companies, transactions in currencies 
other than the functional currency are recorded at 
the rates of exchange prevailing on the dates of the 
transactions. At each balance sheet date, monetary 
assets and liabilities that are denominated in 
foreign currencies are retranslated at the rates 
prevailing on the balance sheet date. Non-
monetary assets and liabilities carried at fair value 
that are denominated in foreign currencies are 
translated at the rates prevailing at the date when 
the fair value was determined. Non-monetary items 
that are measured in terms of historical cost in a 
foreign currency are not retranslated. 

Exchange differences arising on the settlement  
of monetary items, and on the retranslation of 
monetary items, are included in the income 
statement.

In order to hedge its exposure to certain foreign 
exchange risks, the Group enters into forward 
contracts (see below for details of the Group’s 
accounting policies in respect of such derivative 
financial instruments).

For the purpose of presenting consolidated financial 
statements, the assets and liabilities of the Group’s 
foreign operations are translated at exchange rates 
prevailing on the balance sheet date. Income and 
expense items are translated at the average 
exchange rates for the period unless exchange 
rates fluctuate significantly during that period, in 
which case the exchange rates at the date of 
transactions are used. Exchange differences arising, 
if any, are classified within other comprehensive 
income, accumulated in equity in the group’s 
translation reserve. Such translation differences are 
recognised as income or as expenses in the period 
in which the operation is disposed of.

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97

OverviewStrategic reportGovernanceFinancial statements	
Notes	to	the	consolidated	financial	statements
continued

2.	Significant	accounting	policies	continued
Hedge accounting
The Group designates its interest rate swaps and 
from January 2014 its forward currency contracts 
taken out after this date as cash flow hedges.  
At the inception of the hedge relationship, the 
Group documents the relationship between the 
hedging instrument and the hedged item, along 
with its risk management objectives and its strategy 
for undertaking various hedge transactions. 
Changes in the fair value of financial instruments 
designated as effective are recognised in the 
comprehensive income statement and any 
ineffective portion is recognised immediately in the 
income statement. Amounts previously recognised 
in other comprehensive income and accumulated in 
equity are reclassified to profit and loss in the 
periods when the hedged item is recognised in 
profit or loss in the same line of the income 
statement as the recognised hedged item. 
Movements in the hedging reserve in equity are 
detailed in note 25. 

Retirement benefit costs
Payments to defined contribution retirement benefit 
schemes are charged as an expense as they fall 
due.

For defined benefit schemes, the cost of providing 
benefits is determined using the Projected Unit 
Credit Method, with actuarial valuations being 
carried out at each balance sheet date. Actuarial 
gains and losses are recognised in full in the period 
in which they occur. They are recognised outside of 
the income statement and presented in other 
comprehensive income.

Past service cost is recognised immediately to the 
extent that the benefits are already vested, and 
otherwise is amortised on a straight-line basis over 
the average period until the benefits become 
vested.

The retirement benefit obligation recognised in  
the balance sheet represents the present value  
of the defined benefit obligation as adjusted for 
unrecognised past service cost, and as reduced by 
the fair value of scheme assets. Any asset resulting 
from this calculation is limited to past service cost, 
plus the present value of available refunds and 
reductions in future contributions to the scheme.

In consultation with the independent actuaries to 
the schemes, the valuation of the retirement benefit 
obligations has been updated to reflect current 
market discount rates, and also considering whether 
there have been any other events that would 
significantly affect the pension liabilities. The impact 
of these changes in assumptions and events has 
been estimated in arriving at the valuation of the 
retirement benefit obligations.

Taxation
The tax expense represents the sum of the tax 
currently payable and deferred tax.

The tax currently payable is based on taxable profit 
for the financial year. Taxable profit differs from net 
profit as reported in the income statement because 
it excludes items of income or expense that are 
taxable or deductible in other financial years and  
it further excludes items that are never taxable or 
deductible. The Group’s liability for current tax is 
calculated using tax rates that have been enacted 
or substantively enacted by the balance sheet date.

Deferred tax is the tax expected to be payable or 
recoverable on differences between the carrying 
amounts of assets and liabilities in the financial 
statements and the corresponding tax bases used 
in the computation of taxable profit, and is 
accounted for using the balance sheet liability 
method. Deferred tax liabilities are generally 
recognised for all taxable temporary differences 
and deferred tax assets are recognised to the 
extent that it is probable that taxable profits will be 
available against which deductible temporary 
differences can be utilised. Such assets and 
liabilities are not recognised if the temporary 
difference arises from initial recognition of goodwill 
or from the initial recognition (other than in a 
business combination) of other assets and liabilities 
in a transaction that affects neither the tax profit nor 
the accounting profit.

Deferred tax liabilities are recognised for taxable 
temporary differences arising on investments in 
subsidiaries and interests in joint ventures, except 
where the group is able to control the reversal of the 
temporary difference and it is probable that the 
temporary difference will not reverse in the 
foreseeable future.

The carrying amount of deferred tax assets is 
reviewed at each balance sheet date and reduced 
to the extent that it is no longer probable that 
sufficient taxable profits will be available to allow  
all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are 
expected to apply in the period when the liability  
is settled or the asset is realised. Deferred tax is 
charged or credited in the income statement, 
except when it relates to items charged or credited 
directly to other comprehensive income, in which 
case the deferred tax is also dealt with in other 
comprehensive income.

Deferred tax assets and liabilities are offset when 
there is a legally enforceable right to set off current 
tax assets against current tax liabilities and when 
they relate to income taxes levied by the same 
taxation authority and the group intends to settle its 
current tax assets and liabilities on a net basis.

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Property, plant and equipment
Property, plant and equipment is carried at cost less 
accumulated depreciation and any recognised 
impairment losses.

Depreciation is charged so as to write off the cost or 
valuation of assets, other than land and assets in 
course of construction, over their estimated useful 
lives, using the straight-line method, on the following 
bases:

Freehold buildings  

– 50 years

Fixed equipment in  
freehold buildings   

– 20 years

Leasehold improvements 

– the lease term

Fixtures, fittings and  
equipment 

– 3 to 20 years

The gain or loss arising on the disposal or retirement 
of an asset is determined as the difference between 
the sales proceeds and the carrying amount of the 
asset and is recognised in income.

Intangible assets – software
Where computer software is not an integral part of 
a related item of computer hardware, the software 
is classified as an intangible asset. The capitalised 
costs of software for internal use include external 
direct costs of materials and services consumed in 
developing or obtaining the software and payroll 
and payroll-related costs for employees who are 
directly associated with and who devote substantial 
time to the project. Capitalisation of these costs 
ceases no later than the point at which the software 
is substantially complete and ready for its intended 
internal use. These costs are amortised on a 
straight-line basis over their expected useful lives, 
which is normally five years.

Impairment of tangible and intangible assets 
excluding goodwill
At each balance sheet date, the Group reviews the 
carrying amounts of its tangible and intangible 
assets to determine whether there is any indication 
that those assets have suffered an impairment loss. 
If any such indication exists, the recoverable amount 
of the asset is estimated in order to determine the 
extent of the impairment loss (if any). Where the 
asset does not generate cash flows that are 
independent from other assets, the Group estimates 
the recoverable amount of the cash-generating unit 
to which the asset belongs. An intangible asset with 
an indefinite useful life is tested for impairment at 
least annually and whenever there is an indication 
that an asset may be impaired.

Recoverable amount is the higher of fair value less 
costs to sell and value in use. In assessing value in 
use, the estimated future cash flows are discounted 
to their present value using a pre-tax discount rate 
that reflects current market assessments of the time 
value of money and the risks specific to the asset for 

which the estimates of future cash flows have not 
been adjusted.

If the recoverable amount of an asset (or cash-
generating unit) is estimated to be less than its 
carrying amount, the carrying amount of the asset 
(or cash-generating unit) is reduced to its 
recoverable amount. An impairment loss is 
recognised as an expense immediately.

Where an impairment loss subsequently reverses, 
the carrying amount of the asset (or cash-
generating unit) is increased to the revised estimate 
of its recoverable amount, but so that the increased 
carrying amount does not exceed the carrying 
amount that would have been determined had no 
impairment loss been recognised for the asset (or 
cash-generating unit) in prior years. A reversal of  
an impairment loss is recognised as income 
immediately.

Inventories
Inventories are stated at the lower of cost and net 
realisable value. Cost comprises direct materials 
and, where applicable, direct labour costs and 
those overheads that have been incurred in 
bringing the inventories to their present location  
and condition. Cost is calculated using the weighted 
average cost formula. Net realisable value 
represents the estimated selling price less all 
estimated costs of completion and costs to be 
incurred in marketing, selling and distribution.

Financial instruments
Financial assets and liabilities are recognised on the 
Group’s balance sheet when the group becomes a 
party to the contractual provisions of the instrument.

Trade	receivables
Trade receivables are measured at initial 
recognition at fair value, and are subsequently 
measured at amortised cost using the effective 
interest rate method. Appropriate allowances for 
estimated irrecoverable amounts are recognised  
in the income statement when there is objective 
evidence that the asset is impaired. The allowance 
recognised is measured as the difference between 
the asset’s carrying amount and the present value 
of estimated future cash flows discounted at the 
effective interest rate computed at initial 
recognition.

Cash	and	cash	equivalents
Cash and cash equivalents comprise cash on hand 
and demand deposits, and other short-term highly 
liquid investments that are readily convertible to a 
known amount of cash and are subject to an 
insignificant risk of change in value.

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OverviewStrategic reportGovernanceFinancial statements	
 
Notes	to	the	consolidated	financial	statements
continued

2.	Significant	accounting	policies	continued
Financial	liabilities	and	equity
Financial liabilities and equity instruments are 
classified according to the substance of the 
contractual arrangements entered into. An equity 
instrument is any contract that evidences a residual 
interest in the assets of the Group after deducting 
all of its liabilities.

Bank	borrowings
Interest-bearing bank loans and overdrafts are 
initially measured at fair value, net of direct issue 
costs. Finance charges, including premiums payable 
on settlement or redemption and direct issue costs, 
are accounted for on an accruals basis to the 
income statement using the effective rate interest 
method and are added to the carrying amount of 
the instrument to the extent that they are not settled 
in the period in which they arise.

Trade	payables
Trade payables are initially measured at fair value, 
and are subsequently measured at amortised cost, 
using the effective interest rate method.

Equity	instruments
Equity instruments issued by the Company are 
recorded as the proceeds are received, net of 
direct issue costs.

Derivative	financial	instruments
The Group uses forward foreign currency contracts 
to mitigate the transactional impact of foreign 
currencies on the Group’s performance and interest 
rate swaps to mitigate the risk of movements in 
interest rates. The Group’s financial risk 
management policy prohibits the use of derivative 
financial instruments for speculative or trading 
purposes and the Group does not therefore hold  
or issue any such instruments for such purposes. 

Forward foreign currency contracts are recognised 
initially at fair value, which is updated at each 
balance sheet date. Changes in the fair values are 
recognised either in the income statement or 
through reserves depending on whether the 
contract is designated as a hedging instrument.

Derivative financial instruments that are economic 
hedges that do not meet the strict IAS 39 ‘Financial 
Instruments: Recognition and Measurement’ hedge 
accounting rules are accounted for as financial 
assets or liabilities at fair value through profit or loss 
and hedge accounting is not applied. 

The interest rate swaps and forward contracts taken 
out post 5 January 2014 in place are considered an 
effective cashflow hedge and are accounted for by 
recognising the gain/loss on the hedge through 
reserves rather than the income statement, 
removing volatility within the income statement.

Embedded	derivatives
Derivatives embedded in other financial instruments 
or other host contracts are treated as separate 
derivatives when their risks and characteristics are 
not closely related to those of the host contracts and 
the host contracts are not measured at fair value 
through profit or loss.

Market	risk
The Group is exposed to market risk, primarily 
related to foreign exchange and interest rates. The 
Group’s objective is to reduce, where it deems 
appropriate to do so, fluctuations in earnings and 
cash flows associated with changes in interest rates, 
foreign currency rates and of the currency exposure 
of certain net investments in foreign subsidiaries. It is 
the Group’s policy and practice to use derivative 
financial instruments to manage exposures of 
fluctuations on exchange rates. The Group only sells 
existing assets or enters into transactions and future 
transactions (in the case of anticipatory hedges) 
that it confidently expects it will have in the future, 
based on past experience. The Group expects that 
any loss in value for these instruments generally 
would be offset by increases in the value of the 
underlying transactions.

Foreign	exchange	rate	risk
Foreign exchange risk is the risk that the fair value  
of future cash flows of a financial instrument will 
fluctuate because of the changes in foreign 
exchange rates. The Group uses UK pounds sterling 
as its reporting currency. As a result, the Group is 
exposed to foreign exchange rate risk on financial 
assets and liabilities that are denominated in a 
currency other than UK sterling, primarily in US 
dollars and Hong Kong dollars.

Consequently, it enters into various contracts that 
reflect the changes in the value of foreign exchange 
rates to preserve the value of assets, commitments 
and anticipated transactions. The Group also uses 
forward contracts and options, primarily in US 
dollars and Russian roubles.

Interest	rate	risk
Prior to the repayment of the term loan and 
revolving credit facility the group had drawn down 
on a borrowing facility.

During the year the Group has negotiated a new 
revolving credit facility, which as at 28 March 2015 
has not had any amounts drawn down on it. 
However, should the Group draw down on this 
facility in the future, the Group would incur interest 
rate risk again.

Provisions
Provisions are recognised when the Group has a 
present obligation as a result of a past event, and it 
is probable that the group will be required to settle 
that obligation. Provisions are measured at the 
directors’ best estimate of the expenditure required 

100	

Mothercare	plc	Annual report and accounts 2015

to settle the obligation at the balance sheet date, 
and are discounted to present value where the 
effect is material.

causing a material adjustment to the carrying 
amounts of assets and liabilities within the next 
financial year, are discussed below.

Share-based payments
The Group has applied the requirements of IFRS 2 
‘Share-based Payments’.

The Group issues equity-settled share-based 
payments to certain employees. Equity-settled 
share-based payments are measured at fair value 
at the date of grant. The fair value determined at 
the grant date of the equity-settled share-based 
payments is expensed on a straight-line basis over 
the vesting period, based on the Group’s estimate 
of shares that will eventually vest and adjusted for 
the effect of non market-based vesting conditions, 
updated at each balance sheet date.

Fair value is measured by use of the valuation 
technique considered to be most appropriate  
for each class of award, including Black-Scholes 
calculations and Monte Carlo simulations. The 
expected life used in the formula is adjusted,  
based on management’s best estimate, for the 
effects of non-transferability, exercise restrictions 
and behavioural considerations.

For cash-settled share-based payments, a liability 
equal to the portion of the goods or services 
received is recognised at the current fair value 
determined at each balance sheet date, with any 
changes in fair value recognised in the profit or loss 
for the year.

The Group also provides employees with the ability 
to purchase the Group’s ordinary shares at 80% of 
the current market value within an approved Save 
As You Earn scheme. The Group records an expense 
based on its estimate of the 20% discount related to 
shares expected to vest on a straight-line basis over 
the vesting period.

Onerous leases
Present obligations arising out of onerous contracts 
are recognised and measured as provisions.  
An onerous contract is considered to exist where the 
group has a contract under which the unavoidable 
costs of meeting the obligations under the contract 
exceed the economic benefits expected to be 
received under it.

3.	Critical	accounting	judgements	and	key	sources	
of	estimation	uncertainty
In the process of applying the Group’s accounting 
policies, which are described in note 2, 
management has made the following judgements 
that have the most significant effect on the amounts 
recognised in the financial statements.

The key assumptions concerning the future, and 
other key sources of estimation uncertainty at the 
balance sheet date that have a significant risk of 

Retirement	benefits
Retirement benefits are accounted for under IAS 19 
‘Employee Benefits’. For defined benefit plans, 
obligations are measured at discounted present 
value whilst plan assets are recorded at fair value. 

Because of changing market and economic 
conditions, the expenses and liabilities actually 
arising under the plans in the future may differ 
materially from the estimates made on the basis of 
these actuarial assumptions. The plan assets are 
partially comprised of equity and fixed-income 
instruments. Therefore, declining returns on equity 
markets and markets for fixed-income instruments 
could necessitate additional contributions to the 
plans in order to cover future pension obligations. 
Also, higher or lower withdrawal rates or longer or 
shorter life of participants may have an impact on 
the amount of pension income or expense recorded 
in the future.

The interest rate used to discount post-employment 
benefit obligations to present value is derived from 
the yields of senior, high-quality corporate bonds at 
the balance sheet date. These generally include 
AA-rated securities. The discount rate is based on 
the yield of a portfolio of bonds whose weighted 
residual maturities approximately correspond to the 
duration necessary to cover the entire benefit 
obligation. 

Pension and other post-retirement benefits are 
inherently long-term and future experience may 
differ from the actuarial assumptions used to 
determine the net charge for ‘pension and  
other post-retirement charges’. Note 29 to the 
consolidated financial statements describes the 
principal discount rate, inflation and pension 
retirement benefit obligation assumptions that  
have been used to determine the pension and 
post-retirement charges in accordance with IAS 19. 
The calculation of any charge relating to retirement 
benefits is clearly dependent on the assumptions 
used, which reflects the exercise of judgement. 
The assumptions adopted are based on prior 
experience, market conditions and the advice 
of plan actuaries.

At 28 March 2015, the Group’s pension liability was 
£81.2 million (2014: £49.7 million). Further details of 
the accounting policy on retirement benefits are 
provided in note 2.

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101

OverviewStrategic reportGovernanceFinancial statements	
Notes	to	the	consolidated	financial	statements
continued

3.	Critical	accounting	judgements	and	key	sources	
of	estimation	uncertainty	continued
Impairment	of	stores’	property,	plant	and	
equipment
Stores’ property, plant and equipment (see note 15) 
are reviewed for impairment on a periodic basis, 
and whenever events or changes in circumstances 
indicate that the related carrying amounts may not 
be recoverable. Such circumstances or events could 
include: a pattern of losses involving the fixed asset; 
a decline in the market value for a particular store 
asset; and an adverse change in the business or 
market in which the store asset is involved. 
Determining whether an impairment has occurred 
typically requires various estimates and 
assumptions, including determining what cash flow 
is directly related to the potentially impaired asset, 
the useful life over which cash flows will occur, their 
amount and the asset’s residual value, if any. 
Estimates of future cash flows and the selection of 
appropriate discount rates relating to particular 
assets or groups of assets involve the exercise of  
a significant amount of judgement.

Further details of the accounting policy on the 
impairment of stores’ property, plant and 
equipment are provided in note 2.

Impairment	of	goodwill
Determining whether goodwill is impaired requires 
an estimation of the value in use of the cash-
generating units to which goodwill has been 
allocated. The value in use calculation requires the 
group to estimate future cash flows expected to 
arise from the cash-generating unit a suitable 
long-term growth rate and a suitable discount rate 
in order to calculate present value. The carrying 
amount of goodwill at the balance sheet date was 
£26.8 million (2014: £26.8 million).

Property	provisions
Descriptions of the provisions held at the balance 
sheet date are given in note 23. These provisions are 
estimates and the actual costs and timing of future 
cash flows are dependent on future events. Any 
differences between expectations and the actual 
future liability are accounted for in the period when 
such determination is made.

Onerous	leases
Provision has been made in respect of leasehold 
properties for vacant, partly let and loss making 
trading stores and costs relating to Early Learning 
Centre’s supply chain warehouse, for the shorter of 
the remaining period of the lease and the period 
until, in the directors’ opinion, they will be able to exit 
the lease commitment. The amount provided is 
based on the future rental obligations together with 
other fixed outgoings, net of any sub-lease income 
and in the case of trading stores the expected future 
shortfall in contribution to cover the fixed outgoings. 
In determining the provision, the cash flows have 
been discounted on a pre-tax basis using a risk free 
rate of return. Significant assumptions are used in 
making these calculations and changes in 
assumptions and future events could cause the 
value of these provisions to change.

Allowances	against	the	carrying	value	of	inventory
The Group reviews the market value of and 
demand for its inventories on a periodic basis  
to ensure that recorded inventory is stated at the 
lower of cost and net realisable value. In assessing 
the ultimate realisation of inventories, the Group is 
required to make judgements as to future demand 
requirements and to compare these with current 
inventory levels. Factors that could impact 
estimated demand and selling prices are timing 
and success of product ranges (see note 17).

Allowances	against	the	carrying	value	of	trade	
receivables
Using information available at the balance sheet 
date, the Group reviews its trade receivable 
balances and makes judgements based on an 
assessment of past experience, debt ageing and 
known customer circumstance in order to determine 
the appropriate level of allowance required to 
account for potential irrecoverable trade 
receivables (see note 18).

Allowances	against	the	carrying	value	of	
investments	in	joint	ventures
The Group reviews the recoverable amount of its 
investments on a periodic basis. If the recoverable 
amount is lower than the carrying value the asset is 
impaired (see note 13).

4.	Revenue
An analysis of the Group’s revenue, all of which relates to continuing operations, is as follows:

Total	revenue

102	

Mothercare	plc	Annual report and accounts 2015

52	weeks	
ended		
28	March	
2015	
£	million

52 weeks 
ended  
29 March 
2014 
£ million

713.9

724.9

5.	Segmental	information
IFRS 8 requires operating segments to be identified on the basis of internal reports about components of the Group that are 
regularly reported to the group’s board in order to allocate resources to the segments and assess their performance. The Group’s 
reporting segments under IFRS 8 are UK and International.

UK comprises the Group’s UK store and wholesale operations, catalogue and web sales. The International business comprises 
the Group’s franchise and wholesale revenues outside the UK. The unallocated corporate expenses represent board and 
company secretarial costs and other head office costs including audit, professional fees, insurance and head office property.

Revenue
External sales

Result
Segment result (underlying)

Share-based payments
Non-cash foreign currency adjustments (non-underlying)
Amortisation of intangible assets (non-underlying)
Exceptional items (note 6)

Loss	from	operations
Net finance costs (including £1.5 million non-underlying)

Loss before taxation
Taxation

Loss	for	the	period

Revenue
External sales

Result
Segment result (underlying)

Share-based payments
Non-cash foreign currency adjustments (non-underlying)
Amortisation of intangible assets (non-underlying)
Exceptional items (note 6)

Loss	from	operations
Net finance costs (including £0.8 million non-underlying)

Loss before taxation
Taxation

Loss	for	the	period

52	weeks	ended	28	March	2015

UK		
£	million

International		
£	million

Unallocated	
corporate	
expenses		
£	million

Consolidated		
£	million

458.1

255.8

–

713.9

(18.0)

45.9

(8.6)

19.3

(1.3)
6.9
(1.0)
(30.5)

(6.6)
(6.5)

(13.1)
(2.3)

(15.4)

52 weeks ended 29 March 2014

UK  

£ million

International 
£ million

Unallocated 
corporate 
expenses  
£ million

Consolidated
 £ million

462.3

262.6

–

724.9

(21.5)

45.3

(7.8)

16.0

(0.1)
(14.9)
(1.0)
(19.1)

(19.1)
(7.2)

(26.3)
(1.2)

(27.5)

Revenues are attributed to countries on the basis of the customer’s location. The largest International customer represents 
approximately 18.5% (2014: 17.0%) of Group sales.

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Notes	to	the	consolidated	financial	statements
continued

5.	Segmental	information	continued

Other information
Capital additions
Depreciation and amortisation

Balance sheet
Assets
Segment assets

Unallocated corporate assets

Consolidated total assets

Liabilities
Segment liabilities

Unallocated corporate liabilities

Consolidated total liabilities

52	weeks	ended	28	March	2015

UK	
£	million

International	
£	million

Consolidated	
£	million

12.1
13.4

5.1
4.3

161.5

105.2

167.6

4.3

17.2
17.7

266.7

64.4

331.1

171.9

81.5

253.4

In addition to the depreciation and amortisation reported above, impairment losses of £1.0 million (2014: impairment losses of  
£3.6 million) were recognised in respect of property, plant and equipment. These impairment losses were attributable to the UK 
segment. A £4.8 million credit for the reduction in store impairment within plant and equipment is included within non-underlying 
administrative expenses and a £5.8 million charge is included within exceptional property costs.

Other information
Capital additions
Depreciation and amortisation

Balance sheet
Assets
Segment assets

Unallocated corporate assets

Consolidated total assets

Liabilities
Segment liabilities

Unallocated corporate liabilities

Consolidated total liabilities

52 weeks ended 29 March 2014

UK 
£ million

International 
£ million

Consolidated  

£ million

9.5
15.7

2.7
4.6

167.7

96.6

162.0

2.5

12.2
20.3

264.3

35.9

300.2

164.5

120.5

285.0

Corporate assets not allocated to UK or International represent current tax assets/liabilities, deferred tax assets/liabilities, cash at 
bank and in hand, currency derivative assets/liabilities, borrowings and retirement benefit obligations.

104	

Mothercare	plc	Annual report and accounts 2015

6.	Exceptional	and	other	non-underlying	items
Due to their significance or one-off nature, certain items have been classified as exceptional or non-underlying as follows:

Exceptional	items:
  Restructuring costs in cost of sales
  Restructuring costs included in administrative expenses
  Store property, plant and equipment impairment included in administrative expenses
  Property related costs in other exceptional items

Impairment of investment in joint venture in other exceptional items

  Restructuring costs included in finance costs

Total	exceptional	items:

Other	non-underlying	items:
  Non-cash foreign currency adjustments under IAS 39 and IAS 211
  Amortisation of intangibles1

Exceptional	and	other	non-underlying	items

1  Included in non-underlying cost of sales is a credit of £5.9 million (2014: charge of £15.9 million).

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

(3.4)
(5.7)
4.8
(25.9)
(0.3)
(1.5)

(32.0)

6.9
(1.0)

(26.1)

1.2
(6.8)
(2.7)
(8.2)
(2.6)
(0.8)

(19.9)

(14.9)
(1.0)

(35.8)

Restructuring costs in cost of sales
During the 52 weeks ended 28 March 2015 a charge of £3.4 million was recognised relating to store restructuring and disruption 
costs relating to a major supplier of distribution going into administration. In 52 weeks ended 29 March 2014 the credit of £1.2 million 
was for a refund relating to the rationalisation of the group’s online warehousing operations.

Restructuring costs in administrative expenses
During the 52 weeks ended 28 March 2015 a charge of £5.7 million (2014: £6.8 million) was recognised relating to head office 
restructuring, implementation costs, indirect professional fee associated with the rights issue, recruitment and relocation costs. 
In 2015 this related to the strategic review following the rights issue. Other exceptional costs have been incurred in relation to 
legal and other costs related to the new banking agreement.

Store property, plant and equipment impairment included in administrative expenses
During the 52 weeks ended 28 March 2015 the provision for store impairment where the carrying value of property plant and 
equipment is higher than the net realisable value and value in use has been reduced by £4.8 million (2014: £2.7 million increase). 
This is mainly driven by better trading of stores due for refurbishment and earlier closure of stores as announced in the rights issue. 

Property related costs
Provisions of £25.9 million (2014: £8.2 million) have been made for onerous leases and losses on disposal/termination of property 
interests. The onerous lease relates to vacant, sublet and trading properties having taken into consideration the results for the 
year and future years’ projections, provisions have been recognised where there is an expected shortfall in the store contribution 
to cover the fixed rental obligations. A discount rate of 1.50% has been used in calculating the provision, being the risk free rate. 
The losses on disposals relate to the store reduction programmes announced as part of the rights issue in October 2014.

Impairment of joint venture investment
The Group owned a 30% share in Rhea Retail Private Limited and Juno Retail Private Limited which were joint ventures that traded 
in India. The Group has made a provision of £0.3 million against these investments to reflect the proceeds of the sale which 
completed on 8 May 2015 and to cover legal costs to sell.

Restructuring costs included in net finance costs
A renegotiation of new banking facilities was signed on 22 October 2014 and a charge of £1.5 million for the write off of the 
previous unamortised facility charge was recognised in the 52 weeks ended 28 March 2015.

Mothercare	plc	Annual report and accounts 2015 

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Notes	to	the	consolidated	financial	statements
continued

7.	Profit/loss	from	retail	operations
Profit/(loss) from retail operations has been arrived at after (crediting)/charging:

Net total foreign exchange (gains)/losses
Cost of inventories recognised as an expense
(Release)/write down of inventories to net realisable value 
Depreciation of property, plant and equipment
Amortisation of intangible assets – software
Amortisation of intangible assets – other included in non-underlying cost of sales
Impairment of property, plant and equipment
Loss on disposal of property, plant and equipment
Net rent of properties
Amortisation of lease incentives
Hire of plant and equipment
Staff costs (including directors):
  Wages and salaries (including cash bonuses, excluding share-based payment charges)
  Social security costs
  Pension costs (see note 29)
  Share-based payment charges (see note 28)
Exceptional costs/(credit) included in cost of sales (see note 6)
Exceptional costs included in administrative expenses (see note 6)

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

(12.1)
449.4
(1.4)
13.1
3.6
1.0
(4.8)
0.2
48.2
(4.8)
0.7

70.9
4.5
3.8
1.3
3.4
5.7

10.0
460.2
(0.4)
14.7
4.6
1.0
2.7
0.4
48.7
(5.2)
1.1

69.7
4.6
3.4
0.1
(1.2)
6.8

An analysis of the average monthly number of full and part-time employees throughout the Group, including Executive Directors, 
is as follows:

Number of employees comprising:
UK stores
Head office
Overseas

Full time equivalents

52	weeks	
ended		
28	March	
2015	
number

52 weeks 
ended  
29 March 
2014  

number

4,637
624
172

5,433

4,779
653
181

5,613

3,304

3,486

Details of directors’ emoluments, share options and beneficial interests are provided within the remuneration report on pages  
67 to 71.

For the 52 weeks ended 28 March 2015, profit from retail operations is stated after a non-underlying net credit of £6.9 million  
(2014: £14.9 million charge) to cost of sales as a result of non-cash foreign currency adjustments under IAS 39 and IAS 21.

106	

Mothercare	plc	Annual report and accounts 2015

7.	Profit/loss	from	retail	operations	continued
The analysis of auditor’s remuneration is as follows:

Fees	payable	to	the	Company’s	auditor	for	the	audit	of	the	Company’s	annual	accounts
Fees	payable	to	the	Company’s	auditor	for	other	services	to	the	Group:
The audit of the Company’s subsidiaries pursuant to legislation

Total audit fees

Tax compliance services
Corporate finance fees

Total non-audit fees

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

0.1

0.2

0.3

–
0.5

0.5

0.1

0.2

0.3

0.1

–

0.1

Fees payable to Deloitte LLP and their associates for non-audit services to the Company are not required to be disclosed 
because the consolidated financial statements are required to disclose such fees on a consolidated basis.

The corporate finance fees for 52 weeks ended 28 March 2015 are fees relating to the rights issue.

The policy for the approval of non-audit fees, together with an explanation of the services provided, is set out on page 52,  
in the corporate governance report.

8.	Net	finance	costs

Interest and bank fees on bank loans and overdrafts
Net interest on liabilities/return on assets

Net	finance	costs

52	weeks	
ended		
28	March	
2015	
£	million

52 weeks 
ended  
29 March 
2014
£ million

4.4
2.1

6.5

4.5
2.7

7.2

Mothercare	plc	Annual report and accounts 2015 

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Notes	to	the	consolidated	financial	statements
continued

9.	Taxation
The charge for taxation on loss for the period comprises:

Current tax:
  Current year
  Adjustment in respect of prior periods

Deferred tax: (see note 16)
  Current year
  Change in tax rate in respect of prior periods
  Adjustment in respect of prior periods

Charge	for	taxation	on	loss	for	the	period

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

2.0
0.2

2.2

–
–
0.1

0.1

2.3

2.1
–

2.1

(4.2)
(0.2)
3.5

(0.9)

1.2

UK corporation tax is calculated at 21% (2014: 23%) of the estimated assessable loss for the period. Taxation for other jurisdictions is 
calculated at the rates prevailing in the respective jurisdictions.

The charge for the period can be reconciled to the loss for the period before taxation per the consolidated income statement  
as follows:

Loss for the period before taxation

Loss for the period before taxation multiplied by the standard rate of corporation tax in the UK of 21% 

(2014: 23%)

Effects of:
  Expenses not deductible for tax purposes
  Change in tax rate

Impact of overseas tax rates
  Relief for losses brought forward

Impact of double tax relief

  Adjustment in respect of prior periods
  Relief for exercise of share options

Impact of write-off of prior year deferred tax asset

Charge	for	taxation	on	loss	for	the	period

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

(13.1)

(26.3)

(2.8)

5.7
–
1.2
(0.7)
(1.1)
0.2
(0.3)
0.1

2.3

(6.0)

2.4
(0.2)
2.0
–
(0.5)
–
–
3.5

1.2

In addition to the amount charged to the income statement, deferred tax relating to retirement benefit obligations amounting to 
£7.0 million (2014: £4.5 million) has been credited directly to other comprehensive income.

108	

Mothercare	plc	Annual report and accounts 2015

 
 
 
10.	Dividends
The directors are not recommending the payment of a final dividend for the year (2014: £nil) and no interim dividend was paid 
during the year (2014: £nil).

11.	Earnings	per	share

Weighted	average	number	of	shares	in	issue
Dilution – option schemes (for underlying results only)

Diluted	weighted	average	number	of	shares	in	issue

Number	of	shares	at	period	end

Loss	for	basic	and	diluted	earnings	per	share
  Exceptional and other non-underlying items (note 6)
  Tax effect of above items

Underlying	earnings

Basic	loss	per	share
Basic	underlying	earnings	per	share	
Diluted	loss	per	share
Diluted	underlying	earnings	per	share	

Loss per share is not affected by the dilution calculation.

52	weeks	
ended		
28	March	
2015		

million

52 weeks 
ended  
29 March 
2014
million

122.2
3.6

125.8

88.7
1.3

90.0

170.5

88.8

£	million

£ million

(15.4)
26.1
(0.2)

10.5

(27.5)
35.8
(1.5)

6.8

pence

pence

(12.6)
8.6
(12.6)
8.3

(31.0)
7.7
(31.0)
7.6

12.	Subsidiaries
A list of the Group’s significant investments in subsidiaries, all of which are wholly owned, including the name and country of 
incorporation is given in note 3 to the Company financial statements. All subsidiaries are included in the consolidation.

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Notes	to	the	consolidated	financial	statements
continued

13.	Investments	in	joint	ventures

Investments at start of period
Additions
Share of loss
Impairment

Investments	at	end	of	period

Summary aggregate financial results and position of joint ventures:
Current assets
Non-current assets

Total assets

Current liabilities
Non-current liabilities

Total liabilities

Total joint venture revenue
Total loss for the period

Details of the joint ventures are as follows:

Mothercare-Goodbaby China Retail Limited 
Rhea Retail Private Limited
Juno Retail Private Limited
Wadicare Limited

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

7.7
–
(0.2)
(0.2)

7.3

27.1
12.2

39.3

(17.2)
(0.1)

(17.3)

42.8
(0.7)

8.0
2.9
(0.6)
(2.6)

7.7

27.4
8.0

35.4

(12.5)
–

(12.5)

52.6
(2.0)

Place of 
incorporation

Hong Kong
India
India
Cyprus

Proportion of 
ownership 
interest  

%

30
30
30
30

Proportion of 
voting power 
held  
%

50
30
30
30

During the prior year the Group fully impaired its investment in Wadicare Limited due to uncertainties in the future cash flows 
driven by the political and economical unrest in Ukraine which is where the joint venture trades.

During the year the Group made a provision of £0.2 million against its holdings in Rhea Retail Private Limited and Juno Retail 
Private Limited to reflect the sale proceeds received in May 2015. 

110	

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14.	Goodwill	and	intangible	assets

Cost
As at 31 March 2013 
Additions
Disposals
Transfers

As at 30 March 2014 
Additions
Disposals
Transfers

As	at	28	March	2015

Amortisation and impairment losses
As at 31 March 2013
Amortisation
Disposals

As at 30 March 2014 
Amortisation
Disposals

As	at	28	March	2015

Net book value
As at 30 March 2013

As at 29 March 2014

As	at	28	March	2015

Goodwill  
£ million

Trade name  

£ million

Customer 
relationships 
£ million

Intangible assets

Software 
under 
development 
£ million

Software  
£ million

Total  

£ million

68.6
–
–
–

68.6
–
–
–

68.6

41.8
–
–

41.8
–
–

41.8

26.8

26.8

26.8

28.8
–
–
–

28.8
–
–
–

28.8

19.3
0.8
–

20.1
0.8
–

20.9

9.5

8.7

7.9

5.7
–
–
–

5.7
–
–
–

5.7

5.1
0.2
–

5.3
0.2
–

5.5

0.6

0.4

0.2

26.4
3.0
(3.0)
0.2

26.6
4.0
–
0.3

30.9

17.0
4.6
(3.0)

18.6
3.6
–

22.2

9.4

8.0

8.7

0.2
0.3
–
(0.2)

0.3
2.3
–
(0.3)

2.3

–
–
–

–
–
–

–

0.2

0.3

2.3

61.1
3.3
(3.0)
–

61.4
6.3
–
–

67.7

41.4
5.6
(3.0)

44.0
4.6
–

48.6

19.7

17.4

19.1

Goodwill, trade name and customer relationships relate to the acquisition of the Early Learning Centre on 19 June 2007, Gurgle 
Limited on 8 September 2009 and Blooming Marvellous on 7 July 2010. Trade name and customer relationships are amortised over 
a useful life of 10–20 and 5–10 years respectively.

Impairment of goodwill
The Group tests goodwill annually for impairment or more frequently if there are indications that goodwill might be impaired.

Goodwill acquired through the business combination has been allocated to the two groups of cash-generating units (‘CGUs’) that 
are expected to benefit from that business combination being UK (£nil, 2014: £nil) and International (£26.8 million, 2014: £26.8 million). 
These segments represent the lowest level within the Group at which goodwill is monitored for internal management purposes.

The recoverable amounts of the CGUs are determined from value in use calculations with a discounted cash flow model being 
used to calculate this amount. The key assumptions for the value in use calculation are those regarding the discount rates, growth 
rates and expected changes to selling prices. Management has used a pre tax discount rate of 11.7% (2014: 10.1%) which reflects  
the time value of money and risks related to the CGUs. The cash flow projections are based on financial budgets and forecasts 
approved by the board covering a three-year period. Cash flows beyond the three-year period assume a 2% growth rate (2014: 
2%), which does not exceed the long-term growth rate for the market in which the Group operates. The value in use calculations 
use this growth rate to perpetuity.

The Group has conducted sensitivity analysis on the impairment test of the International CGU. With reasonable possible changes 
in key assumptions, there is no indication that the carrying amount of goodwill and intangible assets would be reduced to a lower 
amount. 

Software
Software additions include £1.5 million (2014: £1.0 million) of internally generated intangible assets.

At 28 March 2015, the Group had entered into contractual commitments for the acquisition of software amounting to £0.8 million 
(2014: £0.4 million).

Mothercare	plc	Annual report and accounts 2015 

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Notes	to	the	consolidated	financial	statements
continued

15.	Property,	plant	and	equipment

Cost
As at 31 March 2013 
Transfers
Additions
Disposals
Exchange differences

As at 30 March 2014 
Transfers
Additions
Disposals
Exchange differences

As	at	28	March	2015

Accumulated depreciation and impairment
As at 31 March 2013
Charge for period
Impairment 
Disposals
Exchange differences 

As at 30 March 2014 
Charge for period
Impairment 
Disposals 
Exchange differences

As	at	28	March	2015

Net book value
As at 30 March 2013

As at 29 March 2014

As	at	28	March	2015

Properties including  

fixed equipment

Freehold  
£ million

Leasehold  
£ million

Fixtures, 
fittings, 
equipment  
£ million

Assets in 
course of 
construction  

£ million

Total  

£ million

7.9
–
–
–
–

7.9
–
–
–
–

7.9

2.5
0.1
–
–
–

2.6
–
–
–
–

2.6

5.4

5.3

5.3

101.4
–
2.8
(3.4)
(0.1)

100.7
–
3.3
(4.2)
–

99.8

75.3
4.8
0.5
(3.4)
0.1

77.3
4.3
0.8
(4.1)
–

78.3

26.1

23.4

21.5

149.2
1.3
4.6
(8.0)
–

147.1
1.4
5.3
(5.6)
0.1

148.3

112.3
9.8
3.1
(7.6)
–

117.6
8.8
0.2
(5.5)
–

121.1

36.9

29.5

27.2

1.2
(1.3)
1.5
–
–

1.4
(1.4)
2.4
–
–

2.4

–
–
–
–
–

–
–
–
–
–

–

1.2

1.4

2.4

259.7
–
8.9
(11.4)
(0.1)

257.1
–
11.0
(9.8)
0.1

258.4

190.1
14.7
3.6
(11.0)
0.1

197.5
13.1
1.0
(9.6)
–

202.0

69.6

59.6

56.4

The net book value of leasehold properties includes £21.4 million (2014: £23.1 million) in respect of short leasehold properties.  
A £4.8 million credit against the impairment on property, plant and equipment has been included within non-underlying 
administration expenses and a £5.8million charge is included within exceptional property costs.

At 28 March 2015, the Group had entered into contractual commitments for the acquisition of property, plant and equipment 
amounting to £4.7 million (2014: £3.0 million).

Freehold land and buildings with a carrying amount of £5.3 million (2014: £5.3 million) have been pledged to secure the Group’s 
borrowing facility (see note 20). The Group is not allowed to pledge these assets as security for other borrowings.

112	

Mothercare	plc	Annual report and accounts 2015

16.	Deferred	tax	assets	and	liabilities
The following are the major deferred tax assets and liabilities recognised by the Group and movements thereon in the current 
and prior reporting period:

At 31 March 2013
Credit/(charge) to income
Transfer to current tax
Charge to other comprehensive income

At 30 March 2014
Credit/(charge) to income
Credit/(charge) to other  
comprehensive income

At	28	March	2015

Accelerated 
tax 
depreciation  

£ million

Short-term 
timing 
differences  
£ million

Retirement 
benefit 
obligations  

£ million

Share-
based 
payments  
£ million

Intangible 
assets  

£ million

Losses  

£ million

Total  

£ million

0.8
1.6
–
–

2.4
1.3

–

3.7

7.5
 (0.1)
–
–

7.4
(1.2)

(1.7)

4.5

14.2
 0.2
–
(4.5)

9.9
(0.6)

7.0

16.3

0.2
–
–
–

0.2
0.2

–

0.4

(1.8)
–
0.4
–

(1.4)
0.1

–

(1.3)

0.8
(0.8)
–
–

–
–

–

–

21.7
0.9
0.4
(4.5)

18.5
(0.2)

5.3

23.6

Certain deferred tax assets and liabilities have been offset where the group has a legally enforceable right to do so. The 
following is the analysis of the deferred tax balances (after offset) for financial reporting purposes:

Deferred tax assets
Deferred tax liabilities

28	March	
2015		
£	million

29 March 
2014  

£ million

32.3
(8.7)

23.6

25.7
(7.2)

18.5

At the balance sheet date the Group has unused tax losses of £32.0 million (2014: £27.6 million) available for offset against future 
profits. No deferred tax asset has been recognised for such losses. 

At the reporting date, deferred tax liabilities of £0.1 million (2014: £0.2 million) relating to withholding taxes have not been provided 
in respect of the aggregate amount of unremitted earnings of £22.7 million (2014: £8.4 million) in respect of subsidiaries and joint 
ventures. No liability has been recognised because the Group, being in a position to control the timing of the distribution of intra 
Group dividends, has no intention to distribute intra Group dividends in the foreseeable future that would trigger withholding tax. 
There are no unremitted earnings in connection with interests in joint ventures.

At 28 March 2015, the Group has unused capital losses of £645.2 million (2014: £637.0 million) available for offset against future 
capital gains. No asset has been recognised in respect of the capital losses as it is not considered probably that there will be 
future taxable capital gains. The capital losses may be carried forward indefinitely.

Mothercare	plc	Annual report and accounts 2015 

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Notes	to	the	consolidated	financial	statements
continued

17.	Inventories

Gross value
Allowance against carrying value of inventories

Finished	goods	and	goods	for	resale

28	March	
2015		
£	million

29 March 
2014  

£ million

92.5
(4.8)

87.7

99.3
(6.2)

93.1

The amount of write down of inventories to net realisable value recognised within net income in the period is a credit of £1.4 million 
(2014: £0.4 million credit).

18.	Trade	and	other	receivables

Trade receivables gross
Allowance for doubtful debts

Trade receivables net
Prepayments and accrued income
Bank borrowings net of prepaid fees
Other receivables

Trade	and	other	receivables	due	within	one	year

The following summarises the movement in the allowance for doubtful debts:

Balance at beginning of period
Released in the period

Balance	at	end	of	period

28	March	
2015		
£	million

29 March 
2014  

£ million

54.6
(1.6)

53.0
13.6
0.4
2.4

69.4

43.7
(1.6)

42.1
14.1
–
3.6

59.8

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014 
£ million

(1.6)
–

(1.6)

(1.8)
0.2

(1.6)

The Group’s exposure to credit risk inherent in its trade receivables is discussed in note 21. The Group has no significant 
concentration of credit risk. The Group operates effective credit control procedures in order to minimise exposure to overdue 
debts and where possible also carries insurance against the cost of bad debts. The insurance counterparties involved in 
transactions are limited to high quality financial institutions. Before accepting any new credit customer, the Group obtains a credit 
check from an external agency to assess the credit quality of the potential customer and then sets credit limits on a customer by 
customer basis.

The historical level of customer default is minimal and as a result the ‘credit quality’ of year end trade receivables is considered to 
be high.

114	

Mothercare	plc	Annual report and accounts 2015

18.	Trade	and	other	receivables	continued
The ageing of the Group’s current trade receivables is as follows:

Trade receivables gross
Allowance for doubtful debts

Trade receivables net
Of which trade receivables gross comprise:
Amounts not past due on the reporting date
Amounts past due: 
  Less than one month 
  Between one and three months 
  Between three and six months 
  Greater than six months 
Allowance for doubtful debts:
Amounts not past due on the reporting date
  Less than one month
  Between one and three months
  Between three and six months
  Greater than six months

Trade	accounts	receivable	net	carrying	amount

28	March	
2015		
£	million

29 March 
2014  

£ million

54.6
(1.6)

53.0

43.7
(1.6)

42.1

46.4

36.6

3.3
2.8
0.7
1.4

(0.1)
–
–
(0.5)
(1.0)

53.0

3.6
0.8
1.2
1.5

(0.2)
–
–
(0.4)
(1.0)

42.1

Provisions for doubtful trade accounts receivable are established based upon the difference between the receivable value and 
the estimated net collectible amount. The Group establishes its provision for doubtful trade accounts receivable based on its 
historical loss experiences and an analysis of the counterparty’s current financial position. 

The average credit period taken on sales of goods is disclosed in note 22. No interest is charged on trade receivables, however, 
the right to charge interest on outstanding balances is retained. 

The directors consider that the carrying amount of trade and other receivables approximates their fair value.

19.	Cash	and	cash	equivalents
Cash and cash equivalents comprise cash held by the Group and short-term bank deposits with an original maturity of three 
months or less. The carrying amount of these assets approximates their fair value.

Mothercare	plc	Annual report and accounts 2015 

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Notes	to	the	consolidated	financial	statements
continued

20.	Borrowing	facilities
The Group had outstanding borrowings at 28 March 2015 of £nil million (2014: £63.8 million).

Committed	borrowing	facilities	
Following the rights issue during the year, the Group repaid the term loan and revolving credit facility, previously in place, in full. 
New banking facilities with the Group’s existing banks were signed on 22 October 2014 for £50 million, a revolving credit facility 
expiring in May 2018. At the year end the Group had not drawn down on this facility.

Borrowings:
  Secured borrowings at amortised cost:
  Committed facility
  Revolving credit facility
  Facility fee

  Amount due for settlement within one year
  Amount due for settlement after one year

Total borrowings

28	March		
2015	
£	million

29 March  
2014 
£ million

–
–
–

–
–

–

(40.0)
(25.0)
1.2

(27.6)
(36.2)

(63.8)

Weighted average interest rate paid (for when borrowings in place)

3.97%

4.38%

21.	Risks	arising	from	financial	instruments
A. Terms, conditions and risk management policies
The Board approves treasury policies and senior management directly controls day-to-day operations within these policies.  
The major financial risks to which the Group is exposed relate to movements in foreign exchange rates and interest rates.  
Where appropriate, cost effective and practicable the Group uses financial instruments and derivatives to manage these risks. 
No speculative use of derivatives, currency or other instruments is permitted. The Group’s financial risk management policy is 
described in note 2. 

The Group manages its capital to ensure that entities in the Group will be able to continue as a going concern while maximising 
the returns to stakeholders through the optimisation of the debt and equity balance. The capital structure of the Group consists of 
equity attributable to equity holders of the parent comprising issued capital, reserves and retained earnings as disclosed in the 
statement of changes in equity.

B. Foreign currency risk management
The Group incurs foreign currency risk on purchases whenever they are denominated in a currency other than the functional 
currency. This risk is managed through holding derivative financial instruments and through the natural offset of sales and 
purchases denominated in foreign currency.

The Group uses forward foreign currency contracts to reduce its cash flow exposure to exchange rate movements, primarily on 
the US dollar. For forward contracts taken out prior to 5 January 2014 the Group did not hedge account for its forward foreign 
currency contracts under the requirements of IAS 39. These derivative financial instruments were recognised as assets and 
liabilities measured at their fair values at the balance sheet date and changes in their fair values have been recognised in the 
income statement. For contracts taken out after 5 January 2014 the Group has applied hedge accounting and the contracts are 
considered effective cashflow hedges and are accounted for by recognising the gain/loss on the hedge through reserves rather 
than the income statement.

These arrangements are designed to address significant foreign exchange exposures on forecast future purchases of goods for 
the following year and are renewed on a revolving basis as required.

In addition the Group also incurs foreign currency risk on royalty income as local sales are translated into sterling amounts on 
which royalties are calculated. To help mitigate against further currency impacts, we hedge our major marked currency exposure. 
Hedge accounting has been applied for the contracts and the gain/loss on the hedge has been recognised through reserves.

Derivatives embedded in non-derivative host contracts have been recognised separately as derivative financial instruments 
when their risks and characteristics are not closely related to those of the host contract and the host contract is not stated at its 
fair value with changes in its fair value recognised in the income statement.

International sales represent 36% (2014: 36%) of Group sales. Of these sales, 31% (2014: 33%) were invoiced in foreign currency.  
The Group purchases product in foreign currencies, representing approximately 53% (2014: 54%) of purchases. 

116	

Mothercare	plc	Annual report and accounts 2015

21.	Risks	arising	from	financial	instruments	continued
The following table provides an overview of the notional value of derivative financial instruments outstanding at year end by 
maturity profile:

Foreign currency forward exchange contracts:
Less than one year
After one year but not more than five years

28	March	
2015	
£	million

29 March 
2014 
£ million

174.7
–

174.7

150.2
18.1

168.3

The carrying amount of the Group’s foreign currency denominated monetary assets and monetary liabilities at the reporting date 
are as follows:

US dollar
Euro
Hong Kong dollar
Indian rupee
Chinese renminbi
Bangladeshi taka

28	March	
2015	
£	million

Liabilities

 29 March 
2014 
£ million

28	March	
2015	
£	million

Assets

 29 March 
2014 
£ million

(1.4)
(0.5)
(2.3)
(0.8)
(0.4)
–

(5.4)

(1.5)
(0.3)
(1.5)
(0.5)
(0.3)
–

(4.1)

17.7
–
1.0
4.0
0.2
0.2

23.1

10.6
–
0.5
2.5
0.1
0.1

13.8

The total amounts of outstanding forward foreign currency contracts to which the Group has committed is as follows:

At notional value

At fair value – less than one year
At fair value – more than one year

Total fair value

28	March	
2015	
£	million

29 March 
2014 
£ million

174.7

168.3

9.3
–

9.3

(6.6)
–

(6.6)

At 28 March 2015, the average hedged rate for outstanding forward foreign currency contracts is 1.58 for US dollars, 1.29 for Euros 
and 85.58 for Russian roubles. These contracts mature between April 2015 and March 2016. 

The fair value of foreign currency forward contracts is measured using quoted foreign exchange rates and yield curves from 
quoted rates matching the maturities of the contracts, and they therefore are categorised within level 2 of the fair value hierarchy 
set out in IFRS 7. 

The fair value of embedded derivatives is £0.2 million below notional value (2014: £0.1 million). 

Mothercare	plc	Annual report and accounts 2015 

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Notes	to	the	consolidated	financial	statements
continued

21.	Risks	arising	from	financial	instruments	continued
Currency	sensitivity	analysis
The Group’s foreign currency financial assets and liabilities are denominated mainly in US dollars. The following table details  
the impact of a 10 per cent increase in the value of pounds sterling against the US dollar. A negative number indicates a net 
decrease in the carrying value of assets and liabilities and a corresponding loss in non-underlying profit or in other 
comprehensive income where pounds sterling strengthens against the US dollar.

US dollar impact

Reflected in profit  

and loss

Reflected in equity

28	March		

29 March  

28	March		

29 March  

2015

(4.0)

2014

(14.2)

2015

(18.7)

2014

(17.7)

C. Credit risk
Credit risk is the risk that a counterparty may default on their obligation to the Group in relation to lending, hedging, settlement 
and other financial activities. The Group’s credit risk is primarily attributable to its trade receivables. The Group has a credit policy 
in place and the exposure to counterparty credit risk is monitored. The Group mitigates its exposure to counterparty credit risk 
through minimum counterparty credit guidelines, diversification of counterparties, working within agreed counterparty limits and 
trade insurance and bank guarantees where appropriate.

The carrying amount of the financial assets represents the maximum credit exposure of the Group. The carrying amount is 
presented net of impairment losses recognised. The maximum exposure to credit risk comprises trade receivables as shown in 
note 18, and cash and cash equivalents of £31.5 million and derivative financial assets.

The average credit period on trade receivables was 27 days (2014: 21 days) based on total Group revenue. The average credit 
period on International trade receivables based on international revenue was 74 days (2014: 59 days). 

D. Liquidity risk
Ultimate responsibility for liquidity risk management rests with the Board of Directors, which has built an appropriate liquidity risk 
management framework for the management of the Group’s short, medium and long-term funding and liquidity management 
requirements. The Group manages liquidity risk by maintaining adequate reserves, banking facilities and reserve borrowing 
facilities by continuously monitoring forecast and actual cash flows, and matching the maturity profiles of financial assets and 
liabilities and monitoring covenant compliance and headroom. Included in note 20 is a description of additional undrawn facilities 
that the Group has at its disposal to further reduce liquidity risk.

E. Interest rate risk
Prior to the repayment of the term loan and revolving credit facility these instruments gave rise to interest rate risk. Subsequent to 
the rights issue and the repayment of these balances, no such risk exists.

The Group has negotiated a new revolving credit facility, which as at 28 March 2015 has not had any amounts drawn down on it. 
However, should the Group draw down on this facility in the future, the Group would incur interest rate risk again.

118	

Mothercare	plc	Annual report and accounts 2015

22.	Trade	and	other	payables

Current liabilities
Trade payables
Payroll and other taxes including social security
Accruals and deferred income
Lease incentives

Non-current liabilities
Lease incentives

28	March	
2015	
£	million

29 March 
2014 
£ million

54.2
1.9
47.1
3.8

107.0

63.5
2.0
35.8
4.7

106.0

20.4

24.1

Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The average 
credit period taken for trade purchases is 50 days (2014: 52 days). The Group has financial risk management policies in place to 
ensure that all payables are paid within the credit timeframe.

The Directors consider that the carrying amount of trade payables approximates to their fair value.

23.	Provisions

Current liabilities
Property provisions
Other provisions

Short-term	provisions

Non-current liabilities
Property provisions
Other provisions

Long-term	provisions

Property provisions
Other provisions

Total	provisions

The movement on total provisions is as follows:

Balance at 30 March 2014
Utilised in period
Charged in period
Released in period

Balance	at	28	March	2015

28	March		
2015	
£	million

29 March  
2014 
£ million

25.6
0.9

26.5

17.2
0.8

18.0

42.8
1.7

44.5

16.7
0.7

17.4

16.3
0.7

17.0

33.0
1.4

34.4

Property  
provisions  
£ million

 Other  
provisions  
£ million

Total  
provisions  
£ million

33.0
(11.1)
26.5
(5.6)

42.8

1.4
(0.6)
0.9
–

1.7

34.4
(11.7)
27.4
(5.6)

44.5

Mothercare	plc	Annual report and accounts 2015 

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Notes	to	the	consolidated	financial	statements
continued

23.	Provisions	continued
Property provisions principally represent the costs of store disposals or closures relating to the optimisation of the UK portfolio 
which involves the closure of Mothercare and Early Learning Centre stores and provisions for onerous lease costs. Provisions for 
onerous leases have been made for vacant, partly let and trading stores for the shorter of; the remaining period of the lease  
and the period until the Group will be able to exit the lease commitment. For trading stores the amount provided is based on  
the shortfall in contribution required to cover future rental obligations together with other fixed outgoings. The majority of this 
provision is expected to be utilised over the next three financial years.

Other provisions represent provisions for uninsured losses (£1.7 million), hence the timing of the utilisation of these provisions is uncertain.

24.	Share	capital

Issued and fully paid
Ordinary shares of 50 pence each:
Balance at beginning of period
Issued under the Mothercare Share Schemes
Rights issue

Balance	at	end	of	period

52	weeks	
ended		
28	March	
2015	
Number	of	
shares

52 weeks 
ended  
29 March 
2014 
Number of 
shares

52	weeks	
ended		
28	March	
2015	
£	million

52 weeks 
ended  
29 March 
2014 
£ million

88,813,598
1,713,128
79,942,294

88,653,417
160,181
–

170,469,020

88,813,598

44.4
0.8
40.0

85.2

44.3
0.1
–

44.4

Further details of employee and executive share schemes are given in note 28.

The own shares reserve of £0.4 million (2014: £0.4 million) represents the cost of shares in Mothercare plc purchased in the market 
and held by the Mothercare Employee Trusts to satisfy options under the Group’s share option schemes (see note 28). The total 
shareholding is 133,511 (2014: 70,269) with a market value at 28 March 2015 of £0.3 million (2014: £0.1 million). 

In October 2014 the Group completed a rights issue which was 94.6% subscribed and gave rise to net proceeds of £93.7m. These 
proceeds are being used to progress the Group’s store closure and refurbishment plan as well as to repay the Group’s external 
borrowings and to upgrade its IT infrastructure.

25.	Translation	and	hedging	reserves

52	weeks	
ended
	28	March	
2015	
£	million

52 weeks 
ended 
29 March 
2014 
£ million

(0.7)
1.6

0.9

(0.4)
11.6
(4.4)

6.8

0.6
(1.3)

(0.7)

(0.3)
(0.1)
–

(0.4)

Translation reserve
Balance at beginning of period
Exchange differences on translation of foreign operations

Balance	at	end	of	period

Hedging reserve
Balance at beginning of period
Cash flow hedges: gains arising in the period
Removal from equity to inventories during the period

Balance	at	end	of	period

120	

Mothercare	plc	Annual report and accounts 2015

26.	Reconciliation	of	cash	flow	from	operating	activities

Profit/(loss)	from	retail	operations
Adjustments for:
Depreciation of property, plant and equipment
Amortisation of intangible assets 
Impairment of property, plant and equipment and intangible assets
Losses on disposal of property, plant and equipment and intangible assets
(Profit)/loss on non-underlying non-cash foreign currency adjustments
Equity-settled share-based payments
Movement in provisions
Cash payments for other exceptional items
Amortisation of lease incentives
Lease incentives received
Payments to retirement benefit schemes
Charge to profit from operations in respect of retirement benefit schemes

Operating	cash	flow	before	movement	in	working	capital
Decrease in inventories
Increase in receivables
Decrease in payables

Cash	generated	from	operations

Income	taxes	paid

Net	cash	flow	from	operating	activities

Analysis	of	net	debt

Cash	and	cash	equivalents/(debt)

Borrowings

Facility fee

(Net	debt)/cash

52	weeks	
ended		
28	March	
2015	
£	million

52 weeks 
ended  
29 March 
2014
£ million

19.8

13.1
4.6
(4.8)
0.2
(6.9)
1.3
(10.6)
0.1
(4.8)
1.6
(6.4)
1.4

8.6
7.7
(9.6)
(5.4)

1.3

(2.4)

(1.1)

(7.7)

14.7
5.6
2.7
0.4
14.9
0.1
(10.8)
(0.2)
(5.2)
0.7
(6.2)
1.1

10.1
14.4
(3.3)
(15.5)

5.7

(1.7)

4.0

29 March  
2014  

£ million

Cash flow  
£ million

Foreign 
exchange  
£ million

Other 
non-cash 
movements
£ million

	28	March	
2015		
£	million

17.3

(65.0)

1.2

(46.5)

12.7

65.0

1.1

78.8

1.5

–

–

1.5

–

–

(2.3)

(2.3)

31.5

–

–

31.5

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Notes	to	the	consolidated	financial	statements
continued

27.	Operating	lease	arrangements
The Group as lessee:

Amounts recognised in cost of sales for the period:
Minimum lease payments paid
Contingent rents
Minimum sub-lease payments received

Net	rent	expense	for	the	period

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

47.8
0.6
(0.2)

48.2

49.7
0.3
(0.2)

49.8

Contingent rent relates to store properties where an element of the rent payable is determined with reference to store turnover.

At the balance sheet date, the Group had outstanding commitments for future minimum lease payments under non-cancellable 
operating leases, which fall due as follows:

Not later than one year
After one year but not more than five years
After five years

Total	future	minimum	lease	payments

28	March		
2015		
£	million

29 March  
2014 
£ million

47.3
147.5
93.0

287.8

51.8
162.0
114.8

328.6

At the balance sheet date, the Group had contracted with sub-tenants for the following future minimum lease payments:

Not later than one year
After one year but not more than five years
After five years

Total	future	minimum	lease	payments

28	March		
2015		
£	million

29 March  
2014  

£ million

0.7
1.9
0.6

3.2

1.4
2.2
0.9

4.5

122	

Mothercare	plc	Annual report and accounts 2015

28.	Share-based	payments
An expense is recognised for share-based payments based on the fair value of the awards (at the date of grant for those awards 
due to be equity settled and at year end for those due to be cash settled), the estimated number of shares that will vest and the 
vesting period of each award.

The underlying charge for share-based payments is £1.3 million (2014: £0.1 million), including national insurance, of which £1.2 million 
(2014: £nil million) was equity-settled. At 28 March 2015 the liability in the balance sheet is £0.1 million related to the expected 
National Insurance charge when share based payment schemes vest (2014: £nil million).

These charges relate to the following schemes: 

A. Executive Share Option Scheme

B. Save As You Earn Schemes

C. Company Share Option Plan

D. Performance Share Plan

E. Share Matching Scheme

F. Long Term Incentive Plans 

Details of the share schemes that the Group operates are provided in the directors’ remuneration report on pages 75 and 76.

For each scheme, expected volatility was determined with reference to the 90-day volatility of the Group’s share price over the 
previous three years. The expected life used in each model has been adjusted, based on management’s best estimate, for the 
effects of non-transferability, exercise restrictions and behavioural considerations. The dates of exercise are not disclosed, as it is 
not deemed practicable to do so.

A. Executive Share Option Scheme
Share options may be granted to executives and senior managers at a price equal to the average quoted market price of the 
Group’s shares on the date of grant. The options vest after three years, conditional on the Group’s share price exceeding 3%  
per annum compound growth over the vesting period. If the options remain unexercised after a period of 10 years from the  
date of grant, they expire. Furthermore, options are forfeited if the employee leaves the Group before the options vest.

The number of options outstanding under the executive share option scheme is as follows:

Balance at beginning of period
Exercised during the period
Lapsed during the period

Balance	at	end	of	period

52	weeks	
ended		
28	March	
2015	
Number	of	
shares

52 weeks 
ended  
29 March 
2014 
Number of 
shares

Weighted	
average	
option		
price

324p
–
324p

–

2,500
–
(2,500)

22,500
(20,000)
–

–

2,500

B. Save As You Earn Schemes
The employee Save As You Earn schemes are open to all employees and provide for a purchase price equal to the daily 
average market price on the days prior to the offer date, less 20%.

The share options can be applied for during a two week period in the year of invitation and savings are placed in an employee 
Save As You Earn bank account on trust for a three-year period.

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Notes	to	the	consolidated	financial	statements
continued

28.	Share-based	payments	continued
The number of shares outstanding under the Save As You Earn Schemes is as follows:

Balance at beginning of period
Granted during period
Rights issue options during the period
Forfeited during period
Exercised during period
Cancelled in the period
Expired during period

Balance	at	end	of	period

52	weeks	
ended		
28	March	
2015	
Number	of	
shares

52 weeks 
ended  
29 March 
2014 
Number of 
shares

Weighted	
average	
exercise	
price

145p
148p
111p
113p
91p
182p
179p

149p

2,237,016
998,535
536,914
(145,958)
(1,713,128)
(161,069)
(18,434)

2,593,812
199,071
–
(204,314)
(140,181)
(110,467)
(100,905)

1,733,876

2,237,016

The shares outstanding at 28 March 2015 had a weighted average remaining contractual life of 2.5 years and ranged in price from 
91p to 244p.

The fair value of Save As You Earn share options is calculated based on a Black-Scholes model with the following assumptions:

Grant date

Number of options granted
Share price at grant date 
Exercise price 
Expected volatility 
Risk-free rate
Expected dividend yield 
Time to expiry 
Fair value of option 

December 
2014

December 
2013

December 
2012 

998,525
178p
148p
42.0%
0.60%
Nil
3.25 years
165.8p

199,071
410p
310p
43.0%
0.86%
Nil
3.25 years
169.2p

299,407
340p
242p
50.0%
0.46%
Nil
3.25 years
158.5p

The resulting fair value is expensed over the service period of three years on the assumption that 20% of options will lapse over 
the service period as employees leave the Group.

C. Company Share Option Plan
The Company Share Option Plan is open for all employees excluding directors and senior employees who are awarded shares 
under the long term incentive plan. Shares will be awarded to employees still in employment at end of May 2018 subject to Group 
profit before tax for financial year ending March 2018.

The fair value of Company Share Option plan share options is calculated based on a Black-Scholes model with the following 
assumptions:

Grant date

Number of options granted
Share price at grant date 
Exercise price 
Expected volatility 
Risk-free rate
Expected dividend yield 
Time to expiry 
Fair value of option 

124	

Mothercare	plc	Annual report and accounts 2015

December  

2014

2,679,515
183p
184p
56.0%
0.97%
Nil
3.5 years 
74p

28.	Share-based	payments	continued
D. Performance Share Plan
The Performance Share Plan is a conditional award of shares based on the expected growth in Mothercare’s profit before 
taxation over three years. The number of shares outstanding under the Performance Share Plan is as follows:

Balance at beginning of period
Lapsed during period

Balance	at	end	of	period

52	weeks	
ended		
28	March	
2015	
Number	of	
shares

52 weeks 
ended  
29 March 
2014 
Number of 
shares

450,375
(450,375)

674,957
(224,582)

–

450,375

The fair value of the plan award is calculated based on Mothercare’s estimate of future profit per share growth. At the current 
time the Group’s forecasts suggest that the performance share plan is not expected to pay out and consequently no cumulative 
charge has been recognised.

Grant date

Number of shares awarded
Exercise price
Time to expiry
Fair value per share

November 
2011

May  
2011

376,154
Nil
3 years
137p

618,653
Nil
3 years
446p

E. Share Matching Scheme 
During December 2011, the Chairman was granted 60,000 options with a nominal exercise price which vested in August 2014. 
To enable maximum vesting the Company total shareholder return over the three year performance period must be greater 
than or equal to the total shareholder return of the FTSE 250 plus 50%. As a condition of this award the Chairman was required 
to purchase shares in the Company for a value of £0.2 million and must continue to hold these shares over the performance 
period. At the date of grant the fair value of these awards was less than £0.1 million. 

Upon assuming the role of Executive Chairman, the Chairman was granted a further 54,997 options with a nominal exercise price 
which vested in November 2014. To enable maximum vesting the Company total shareholder return over the three year 
performance period must be greater than or equal to the total shareholder return of the FTSE 250 plus 50%. As a condition of this 
award the Chairman is required to purchase shares in the Company for a value of £0.4 million and must continue to hold these 
shares over the performance period. At the date of grant the fair value of these awards was less than £0.1 million.

The performance criteria for both these awards was not met therefore the shares did not vest and are now expired.

Grant date

Number of shares awarded
Share price at date of grant
Fair value price at date of grant
Exercise price
Time to expiry

December 
2011

December 
2011

60,000
155p
116p
Nil
expired

54,997
155p
116p
Nil
expired

Mothercare	plc	Annual report and accounts 2015 

125

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Notes	to	the	consolidated	financial	statements
continued

28.	Share-based	payments	continued
F. Long Term Incentive Plans
In March 2013 the Group announced the first awards under the Mothercare plc 2012 Long Term Incentive Plan. This scheme 
provides the opportunity for executive directors and senior employees to earn awards which will vest in whole or part subject  
to the achievement of stretching corporate performance conditions supporting the Transformation and Growth plan. The 
performance conditions relate to the Group profit before tax and share price performance. In addition the UK business must 
break even in the financial year ending 2015 or 2016. The performance period is from 1 April 2012 to 31 March 2015 and the 
performance conditions will be tested in relation to the financial year 2015 results to determine what percentage of the shares vest. 
No consideration is payable for the grant of these awards. 

Grant date

Number of shares awarded
Share price at date of grant
Exercise price
Expected volatility
Risk-free rate
Expected dividend yield
Fair value of shares granted
Average time to expiry

March  
2013

March  
2013

PBT  

awards

Share price 
awards

1,152,153
289p
Nil
57.8%
0.28%
Nil
289p
2.5 years

1,152,154
289p
Nil
57.8%
0.28%
Nil
130p
2.5 years

In December 2013 the Group granted further awards under the Mothercare plc 2012 Long Term Incentive Plan. The Performance 
conditions relate to Group profit before tax, UK profit before tax and share price performance, these conditions will be tested in 
relation to financial years March 2016 and March 2017 to determine what percentage of the shares vests. Specifically the 
performance period for the Group profit before tax and share price performance measures is 31 March 2013 to 26 March 2016,  
and the performance period for the UK profit before tax performance measure is 31 March 2013 to 25 March 2017. No consideration 
is payable for the grant of these awards.

Grant date

Number of shares awarded
Share price at date of grant
Exercise price
Expected volatility
Risk-free rate
Expected dividend yield
Fair value of shares granted
Average time to expiry

December  

December  

December  

2013

PBT  

2013

PBT  

awards

242,961
443p
Nil
56.4%
0.68%
Nil
443p
3 years

awards

404,934
443p
Nil
49.3%
1.08%
Nil
443p
4 years

2013

Share price 
awards

647,895
443p
Nil
43.7%
0.63%
Nil
228p
3.5 years

126	

Mothercare	plc	Annual report and accounts 2015

28.	Share-based	payments	continued
In December 2014 and March 2015 the Group granted further awards under Mothercare plc 2012 Long Term Incentive Plan. The 
performance conditions relate to Group profit before tax and share price performance. These conditions will be tested in relation 
to financial year ending March 2018 and March 2017 respectively to determine what % of the shares vest. No consideration is 
payable for the grant of these awards.

Grant date

Number of shares awarded
Share price at date of grant
Exercise price
Expected volatility
Risk-free rate
Expected dividend yield
Fair value of shares granted
Average time to expiry

December  

December  

2014

2014

March  
2015

March  
2015

PBT 
awards

Share price 
awards

PBT  

awards

Share price 
awards

1,466,718
184p
Nil
56.3%
0.92%
Nil
184p
3.3 years

1,466,718
184p
Nil
47.7%
0.60%
Nil
71p
2.3 years

412,000
192p
Nil
56.3%
0.92%
Nil
184p
3.3 years

412,000
192p
Nil
47.7%
0.60%
Nil
71p
2.3 years

29.	Retirement	benefit	schemes
Defined contribution schemes
The Group operates defined contribution retirement benefit schemes for all qualifying employees of Early Learning Centre Limited 
and Mothercare UK Limited. 

The total cost charged to the income statement of £2.2 million (2014: £2.0 million) represents contributions due and paid to these 
schemes by the Group at rates specified in the rules of the plan.

Defined benefit schemes
The Group previously operated two defined benefit pension schemes for employees of Mothercare UK Limited; these were both 
closed to future accrual with effect from 30 March 2013.

The pension scheme assets are held in a separate trustee administered fund to meet long-term pension liabilities to past and 
present employees. The trustees of the fund are required to act in the best interest of the fund’s beneficiaries.

For the protection of members’ interests, the Group has appointed three trustees, two of whom are independent of the Group.  
To maintain this independence, the trustees and not the Group are responsible for appointing their own successors.

The most recent full actuarial valuations as at March 2014 were updated as at 28 March 2015 for the purpose of these disclosures 
with the advice of professionally qualified actuaries. The present value of the defined benefit obligation, the related current 
service cost and the past service cost were measured using the projected unit credit method.

The scheme exposes the Company to actuarial risks such as longevity risk, interest rate risk, market (investment) risk. 

The IAS 19 valuation conducted for the period ending 28 March 2015 disclosed a net defined pension deficit of £81.2 million  
(2014: £49.7 million).

The major assumptions used in the updated actuarial valuations were:

Discount rate
Inflation rate – RPI
Inflation rate – CPI
Future pension increases
Male life expectancy at age 65
Male life expectancy at age 65 (currently aged 45)

1  Following the closure of the Scheme to future benefit accrual, a salary increase assumption is not required

28	March	
2015

29 March 
2014

3.5%
3.1%
2.0%
3.0%
23.8	years
25.6	years

4.5%
3.4%
2.4%
3.2%
23.5 years
24.8 years

Mothercare	plc	Annual report and accounts 2015 

127

OverviewStrategic reportGovernanceFinancial statements	
Notes	to	the	consolidated	financial	statements
continued

29.	Retirement	benefit	schemes	continued
The mortality assumptions used are the SAPS tables published by the CMI allowing for future improvements in line with the CMI 
2013 projections with a long term annual rate of improvement of 1.25%.

The effects of movements in the principal assumptions used to measure the scheme liabilities for every change in the relevant 
assumption are set out below:

Assumption

Discount rate
Rate of price inflation
Life expectancy

Change in 
assumption

Impact on 
scheme 
liabilities 
£ million

+/- 0.1% + 6.6/- 6.6
+/- 0.1% + 6.1/- 6.1
+ 8.7
+ 1 year

The above sensitivities are applied to adjust the defined benefit obligation at the end of the reporting period. Whilst the analysis 
does not take account of the full distribution of cash flows expected under the scheme, it does provide an approximation to the 
sensitivity of the assumptions shown.

Amounts expensed in the income statement in respect of the defined benefit schemes are as follows:

Running costs
Net interest on liabilities/return on assets

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014
£ million

1.4
2.1

3.5

1.1
2.7

3.8

Running costs are included in underlying administrative expenses, and net interest on liabilities/return on assets is included in 
finance costs. 

The amount recognised in other comprehensive income for the period ending 28 March 2015 is a loss of £34.4 million (2014: a gain 
of £9.5 million).

The amount included in the balance sheet arising from the Group’s obligations in respect of its defined benefit retirement schemes 
is as follows:

Present value of defined benefit obligations
Fair value of schemes’ assets

Liability	recognised	in	balance	sheet

28	March	
2015	
£	million

29 March 
2014 
£ million

364.6
(283.4)

81.2

303.0
(253.3)

49.7

128	

Mothercare	plc	Annual report and accounts 2015

29.	Retirement	benefit	schemes	continued
Movements in the present value of defined benefit obligations were as follows:

At beginning of period
Interest expense
Actuarial losses/(gains) arising from changes in demographic assumptions
Actuarial losses arising from changes in financial assumptions
Experience losses on liabilities
Benefits paid

At	end	of	period

Movements in the fair value of schemes’ assets were as follows:

At beginning of period
Interest income
Scheme administration expenses
Return on scheme assets excluding interest income
Company contributions
Benefits paid

At	end	of	period

The major categories of scheme assets are as follows:

UK equities
Overseas equities
Corporate bonds
Property
Hedge funds
Cash and cash equivalents

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014
£ million

303.0
13.4
5.4
47.5
3.6
(8.3)

364.6

296.4
13.4
(2.1)
5.1
–
(9.8)

303.0

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014
£ million

253.3
11.3
(1.4)
22.1
6.4
(8.3)

283.4

234.8
10.7
(1.1)
12.5
6.2
(9.8)

253.3

28	March	
2015		
£	million

28	March	
2015		
£	million

29 March 
2014  

£ million

29 March 
2014  

£ million

Quoted	
market		
price	in	
active	
market

No	quoted	
market	
price	in	
active	
market

Quoted 
market  
price in 
active 
market

No quoted 
market 
price in 
active 
market

38.2
55.0
116.9
–
70.1
3.2

283.4

–
–
–
–
–
–

–

56.0
44.0
83.7
–
61.3
2.4

247.4

–
–
–
5.9
–
–

5.9

Mothercare	plc	Annual report and accounts 2015 

129

OverviewStrategic reportGovernanceFinancial statements	
Notes	to	the	consolidated	financial	statements
continued

29.	Retirement	benefit	schemes	continued
The scheme assets do not include any of the Group’s own financial instruments nor any property occupied by or other assets 
used by the Group.

The estimated amount of cash contributions expected to be paid to the schemes during the 52 weeks ending 26 March 2016 is 
£9.8 million.

The scheme is funded by the Company. Funding of the scheme is based on a separate actuarial valuation for funding purposes 
for which the assumptions may differ from the assumptions above. Funding requirements are formally set out in the Statement of 
Funding Principles, Schedule of Contributions and Recovery Plan agreed between the trustees and the Company.

The weighted average duration of the defined benefit obligation at 28 March 2015 is approximately 23.5 years (2014: 23.5 years).

The defined benefit obligation at 28 March 2015 can be approximately attributed to the scheme members as follows:

 •Active members: 0% (2014: 0%)

 •Deferred members: 67% (2014: 75%)

 •Pensioner members: 33% (2014: 25%)

All benefits are vested at 28 March 2015 (unchanged from 29 March 2014).

30.	Related	party	transactions
Transactions between the Company and its subsidiaries, which are related parties, have been eliminated on consolidation and 
are not disclosed in this note. Transactions between the Group and its joint ventures are disclosed below.

Trading transactions
During the year, Group companies entered into the following transactions with related parties who are not members of the 
Group:

52	weeks	ended	28	March	2015

Joint	ventures

52 weeks ended 29 March 2014

Joint ventures

Sales	of	
goods	
£	million

Purchase	of	
goods	
£	million

14.7

–

Sales of 
goods 
£ million

Purchase of 
goods 
£ million

21.1

–

Amounts	
owed	by	
related	
parties	
£	million

3.9

Amounts 
owed by 
related 
parties 
£ million

5.8

Amounts	
owed	to	
related	
parties	
£	million

–

Amounts 
owed to 
related 
parties 
£ million

–

Sales of goods to related parties were made at the Group’s usual cost prices. 

The amounts outstanding are unsecured and will be settled in cash. No guarantees have been given or received at the year end. 
A provision of £1.0 million (2014: £1.2 million) has been made for doubtful debts in respect of the amounts owed by related parties. 
No amounts (2014: £nil) have been written off in respect of amounts owed by related parties.

130	

Mothercare	plc	Annual report and accounts 2015

30.	Related	party	transactions	continued
Remuneration of key management personnel
The remuneration of the operating Board (including executive and non-executive directors), who are the key management 
personnel of the Group, is set out below in aggregate for each of the categories specified in IAS 24 ‘Related Party Disclosures’. 
Further information about the remuneration of individual directors is provided in the audited part of the remuneration report on 
pages 67 to 72.

Short-term employee benefits
Post employment benefits
Compensation for loss of office

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

4.4
0.2
0.3

4.9

3.6
0.3
0.3

4.2

Mothercare Pension scheme
Details of other transactions and balances held with the two pension schemes are set out in note 29.

Other transactions with key management personnel
There were no other transactions with key management personnel.

31.	Events	after	the	balance	sheet	date
On 8 May 2015 the Group disposed of its joint ventures in India, Rhea Retail Private Limited and Juno Retail Private Limited, for 
consideration of £2.9 million. There is not expected to be any profit or loss on disposal.

Mothercare	plc	Annual report and accounts 2015 

131

OverviewStrategic reportGovernanceFinancial statements	
Company	financial	statements

Contents
133  Company balance sheet

134  Notes to the Company financial statements

137  Five year record

138  Shareholder information

132	

Mothercare	plc	Annual report and accounts 2015

 
Company	balance	sheet
As at 28 March 2015

Fixed assets
Investments in subsidiary undertakings

Current assets
Debtors
Cash at bank and in hand and time deposits

Creditors – amounts falling due within one year

Net	current	assets/(liabilities)

Total	assets	less	current	liabilities

Creditors – amounts falling due after more than one year

Net	assets

Capital and reserves attributable to equity interests
Called up share capital
Share premium
Own shares
Profit and loss account

Equity	shareholders’	funds

Approved by the Board on 20 May 2015 and signed on its behalf by:

Richard Smothers 
Chief Financial Officer

28	March	
2015	
£	million

29 March 
2014 
£ million

Note

3

4

5

5

6
7
7
7

8

162.2

162.2

158.8
50.2

209.0
(182.2)

26.8

189.0

–

189.0

85.2
60.8
(0.4)
43.4

189.0

161.0

161.0

79.2
90.3

169.5
(196.8)

(27.3)

133.7

(36.2)

97.5

44.4
6.3
(0.4)
47.2

97.5

Company Registration Number: 1950509

Mothercare	plc	Annual report and accounts 2015 

133

OverviewStrategic reportGovernanceFinancial statements	
Notes	to	the	Company	financial	statements

1.	Significant	accounting	policies
Basis of presentation
The Company’s accounting period covers the 52 weeks ended 28 March 2015. The comparative period covered the 52 weeks 
ended 29 March 2014.

Basis of accounting
The separate financial statements of the Company are presented as required by the Companies Act 2006. They have been 
prepared under the historical cost convention and on the going concern basis as described in the going concern statement  
in the Corporate Governance Report and in accordance with applicable United Kingdom law and United Kingdom generally 
accepted accounting standards. The principal accounting policies are presented below and have been applied consistently 
throughout the 52 weeks ended 28 March 2015 and the preceding 52 weeks ended 29 March 2014. 

Investments
Fixed asset investments are shown at cost less provision for impairment.

Taxation
Current tax, including UK corporation tax and foreign tax, is provided at amounts expected to be paid (or recovered) using the 
tax rates and laws that have been enacted or substantively enacted by the balance sheet date.

Cash flow statement
The Company is exempt from the requirement of FRS 1 (revised) to include a cash flow statement as part of its Company financial 
statements because it prepares a consolidated cash flow statement which is shown on page 93.

Financial instruments
Financial assets and liabilities are recognised on the Company’s balance sheet when the Company becomes a party to the 
contractual provisions of the instrument. 

Related parties
The Company has taken advantage of paragraph 3 (c) of Financial Reporting Standard 8 (‘Related Party Disclosures’) not to 
disclose transactions with group entities or interests of the group qualifying as related parties.

2.	Profit	and	loss	account
As permitted by Section 408 of the Companies Act 2006, no separate profit and loss account is presented for the Company.  
The Company’s loss for the 52 weeks ended 28 March 2015 was £5.1 million (2014:  loss of £20.7 million). The auditor’s remuneration 
for audit and other services is disclosed in note 7 to the consolidated financial statements. 

3.	Investments	in	subsidiary	undertakings
Investments in the Company’s balance sheet consist of its investments in subsidiary undertakings.

The Company’s significant subsidiaries, all of which are wholly owned, are as follows:

Mothercare UK Limited
Mothercare Procurement Limited
Early Learning Centre Limited

The Company’s investment in its subsidiary undertakings is as follows:

Principal activity

Country of incorporation

Retailing company
Sourcing company 
Retailing company

United Kingdom
Hong Kong
United Kingdom

Cost of investments (less amounts written off £153.0 million (2014: £153.0 million))
Loans to subsidiary undertakings

28	March	
2015		
£	million

29 March 
2014  

£ million

151.5
65.5

217.0

150.3
65.5

215.8

134	

Mothercare	plc	Annual report and accounts 2015

3.	Investments	in	subsidiary	undertakings	continued

Cost
At 30 March 2014
Share-based payments to employees of subsidiaries

At 28 March 2015

Impairment
At 30 March 2014
Charged during the period

At 28 March 2015

Net	book	value

4.	Debtors

Amounts due from subsidiary undertakings
Other debtors

5.	Creditors
Creditors: amounts due within one year

Amounts due to subsidiary undertakings
Borrowings
Accruals and other creditors

Creditors: amounts due after more than one year

Borrowings

£ million

215.8
1.2

217.0

(54.8)
–

(54.8)

162.2

28	March	
2015		
£	million

29 March 
2014  

£ million

158.4
0.4

158.8

79.1
0.1

79.2

28	March	
2015		
£	million

29 March 
2014  

£ million

181.4
–
0.8

182.2

168.2
27.6
1.0

196.8

28	March	
2015		
£	million

29 March 
2014  

£ million

–

–

36.2

36.2

Mothercare	plc	Annual report and accounts 2015 

135

OverviewStrategic reportGovernanceFinancial statements	
Notes	to	the	Company	financial	statements
continued

6.	Called	up	share	capital

Issued and fully paid
Ordinary shares of 50p each:
Balance at 30 March 2014
Issued under the Mothercare Sharesave Scheme
Rights issue

Balance	at	28	March	2015

Number of 
shares

£ million

88,813,598
1,713,128
79,942,294

170,469,020

44.4
0.8
40.0

85.2

Further details of employee and executive share schemes are provided in note 28 to the consolidated financial statements.

In October 2014 the Group completed a rights issue which was 94.6% subscribed and gave rise to proceeds of £93.7 million. These 
proceeds are being used to progress the Group’s store closure and refurbishment plan as well as to repay the Group’s external 
borrowings and to upgrade its IT infrastructure.

7.	Reserves

Balance at 30 March 2014
Net premium on shares issued
Fair value of share-based payments
Loss for the financial year

Balance	at	28	March	2015

Share 
premium  
£ million

Own  
shares 
£ million

6.3
54.5
–
–

60.8

(0.4)
–
–
–

(0.4)

Profit  
and loss  
account  
£ million

47.2
–
1.3
(5.1)

43.4

The own shares reserve of £0.4 million (2014: £0.4 million) represents the cost of shares in Mothercare plc purchased in the market 
and held by the Mothercare employee trusts to satisfy options under the Group’s share option schemes (see note 28 to the 
consolidated financial statements). The total shareholding is 133,511 (2014: 70,269) with a market value at 29 March 2014 of £0.3 million 
(2014: £0.1 million). 

8.	Reconciliation	of	equity	shareholders’	funds

52	weeks	
ended		
28	March	
2015		
£	million

52 weeks 
ended  
29 March 
2014  

£ million

97.5
–
95.3
1.3
(5.1)

189.0

117.6
0.3
0.2
0.1
(20.7)

97.5

Equity shareholders’ funds brought forward 
Cash flow hedges: gain/(loss) arising in the period
Shares issued
Fair value of share-based payments
Retained loss for the period

Equity	shareholders’	funds	carried	forward

136	

Mothercare	plc	Annual report and accounts 2015

Five	year	record
(unaudited)

Summary	of	consolidated	income	statements
Revenue

Underlying1 profit from operations before interest 
Non-underlying2 items
Interest (net)

(Loss)/profit before taxation
Taxation

(Loss)/profit for the financial year

Basic (loss)/earnings per share
Basic underlying earnings per share

Summary	of	consolidated	balance	sheets
Deferred tax asset
Other non-current assets
Net current assets
Retirement benefit obligations
Other non-current liabilities

Total net assets

Other	key	statistics

Share price at year end

Net (debt)/cash to equity

Number of issued shares

Capital expenditure

Depreciation and amortisation

Rents

Number of UK stores

Number of International stores3

UK selling space (000’s sq.ft.)

International selling space (000’s sq.ft.)3

Average number of employees

Average number of full time equivalents

2015		
£	million

2014
£ million

2013
Restated4
£ million

2012  

2011  

£ million

£ million

713.9

18.0
(24.6)
(6.5)

(13.1)
(2.3)

(15.4)

724.9

15.9
(35.0)
(7.2)

(26.3)
(1.2)

(27.5)

749.4

11.8
(29.4)
(6.3)

(23.9)
0.1

(23.8)

812.7

2.0
(104.4)
(0.5)

(102.9)
 11.1

(91.8)

(12.6p)
8.6p

(31.0p)
7.7p

(26.9p)
4.2p

(105.2p)
1.8p

23.6
109.6
64.1
(81.2)
(38.4)

77.7

18.5
111.5
12.2
(49.7)
(77.3)

15.2

21.7
124.1
45.6
(61.6)
(91.0)

38.8

17.6
145.2
24.0
(52.7)
(61.4)

72.7

793.6

28.9
(19.5)
(0.6)

8.8
(2.3)

6.5

7.6p
24.7p

6.9
208.6
54.4
(37.6)
(39.5)

192.8

206.5p

189.0p

315.0p

166.0p

474.0p

40.5%

(238.5%)

(83.5%)

(27.6%)

7.9%

170,469,020

88,813,598

88,653,417

88,636,762

88,540,219

12.7

17.7

48.2

189

1,273

1,658

2,895

5,433

3,304

10.9

20.3

48.7

220

1,221

1,737

2,656

5,613

3,486

16.2

21.4

54.2

255

1,069

1,805

2,347

6,226

3,959

24.9

22.8

65.4

311

1,028

1,946

2,283

6,943

4,350

21.8

23.0

68.2

373

894

2,017

1,845

7,440

4,650

1  Before items described in note 2 below.
2  Includes exceptional items (property costs, restructuring costs, impairment charges) and other non-underlying items of amortisation of intangible assets (excluding 

software) and the impact of non-cash foreign currency adjustments under IAS 39 and IAS 21 as set out in note 6 to the consolidated financial statements.

3  International stores are owned by franchise partners, joint ventures and associates.
4  Restated for amendments to IAS 19. 

Mothercare	plc	Annual report and accounts 2015 

137

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Shareholder	information

Shareholder	analysis
A summary of holdings as at 28 March 2015 is 
as follows:

Banks, insurance 

companies and  
pension funds

Nominee companies
Other corporate holders
Individuals

Mothercare ordinary shares

Number of 
shares  
million

Number of 
shareholders

94,202
147,140,236
18,656,836
4,577,746

170,469,020

2
521
80
22,100

22,703

As can be seen from the above analysis, many 
shares are registered in the name of a nominee 
company as the legal owner. The underlying holder 
of shares through a nominee account is the 
beneficial owner of these shares, being entitled to 
the capital value and the income arising from them. 
An analysis of these nominee holdings shows that 
the largest underlying holders are pension funds, 
with unit trusts and insurance companies the other 
major types of shareholder.

Share	price	data

Share price at 28 March 2015  

(29 March 2014)

Market capitalisation
Share price movement  

during the year:

  High
  Low

2015

2014

206.50p
£352.0m

189.00p
£167.9m

237.28p
108.79p

493.00p
187.00p

All share prices are quoted at the mid-market 
closing price. For capital gains tax purposes:

 •the market value on 31 March 1982 of one ordinary 
share in British Home Stores PLC is 155p and of one 
ordinary share in Habitat Mothercare PLC is 133p; 
and

 •the market value of each Mothercare plc 50p 

ordinary share immediately following the 
reduction of capital and consolidation on 
17 August 2000 for the purpose of allocating 
base cost between such shares and the shares 
disposed of as a result of the reduction is 135p.

Rights	issue	and	TERP
On 23 September 2014 the Company announced a 
proposed rights issue of 9 for 10 ordinary shares at 
125p per new ordinary share. The theoretical 
ex-rights price (‘TERP’) between 24 September and  
9 October 2014 (being the last day the ordinary 
shares were traded cum rights) was 178p.

Immediately before the rights issue, the issued share 
capital was 88,824,771. 79,942,294 new ordinary shares 
were issued on 27 October 2014. The total issued 
share capital immediately following the rights issue 
was 168,767,065.

Registrars	and	transfer	office
Equiniti Limited, Aspect House, Spencer Road, 
Lancing, West Sussex BN99 6DA

Financial	calendar

Annual General Meeting
Announcement of interim results

23 July
19 November

2015

Preliminary announcement of results  

for the 52 weeks ending  
26 March 2016

Issue of report and accounts
Annual General Meeting

2016

end May
mid June
mid July

Registered	office	and	head	office
Cherry Tree Road, Watford, Hertfordshire WD24 6SH 
Telephone 01923 241000 
www.mothercareplc.com 
Registered number 1950509

Group	general	counsel	and	company	secretary
Tim Ashby

Registrars
Administrative enquiries concerning shareholders  
in Mothercare plc for such matters as the loss of a 
share certificate, dividend payments or a change  
of address should be directed, in the first instance, 
to the registrars:

Equiniti Limited 
Aspect House, Spencer Road, Lancing,  
West Sussex BN99 6DA 
Telephone 0871 384 2013 
Overseas +44(0)121 415 7042 
www.equiniti.com

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Mothercare	plc	Annual report and accounts 2015

Postal	share	dealing	service
A postal share dealing service is available through 
the Company’s registrars for the purchase and sale 
of Mothercare plc shares.

Further details can be obtained from Equiniti on  
0871 384 2248 (calls to this number are charged at  
8p per minute plus network extras). Lines are open 
8.30 am to 5.30 pm, Monday to Friday. 

Stockbrokers
The Company’s stockbrokers are:

JP Morgan Cazenove & Co 
25 Bank Street 
Canary Wharf 
London E14 5JP 
Telephone 020 7742 4000

Numis Securities Limited 
The London Stock Exchange Building 
10 Paternoster Square 
London EC4M 7LT 
Telephone 020 7260 1000

ShareGift
Shareholders with a small number of shares, the 
value of which makes it uneconomic to sell them, 
may wish to consider donating them to charity 
through ShareGift, a registered charity 
administered by The Orr Mackintosh Foundation. 
The share transfer form needed to make a donation 
may be obtained from the Mothercare plc 
registrars, Equiniti Limited.

Further information about ShareGift is available 
from www.sharegift.org or by telephone on  
020 7930 3737.

Mothercare	plc	Annual report and accounts 2015 

139

	
Notes

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Mothercare	plc	Annual report and accounts 2015

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Mothercare plc 
Cherry Tree Road 
Watford 
Hertfordshire 
WD24 6SH

T 01923 241000
F 01923 206376

www.mothercareplc.com

Registered in England number 1950509