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NanoXplore

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Industry Information Technology Services
Employees 51-200
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FY2017 Annual Report · NanoXplore
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ANNUAL 
REPORT 
AND
ACCOUNTS
2017

CONTENTS

01 

IN SUMMARY

03  CHAIRMAN’S STATEMENT

13  STRATEGIC REPORT – CHIEF EXECUTIVE’S STATEMENT

29  FINANCIAL REVIEW

32  DIRECTORS

34  DIRECTORS’ REPORT

37  STATEMENT OF DIRECTORS’ RESPONSIBILITIES  

38  DIRECTORS’ REMUNERATION REPORT 

41 

INDEPENDENT AUDITORS’ REPORT

43  CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

44  CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

45  CONSOLIDATED AND COMPANY STATEMENT OF FINANCIAL POSITION

46  CONSOLIDATED AND COMPANY STATEMENT OF CASH FLOWS

47  NOTES (FORMING PART OF THE FINANCIAL REVIEW)

72  ADVISERS AND COMPANY INFORMATION

2

IN SUMMARY

Grafenia creates software and systems which power the graphic arts industry. 

We license our brands and know-how in the UK and internationally.

We operate complex logistics, a SaaS platform and brands 

which sell print and web to business customers.

CONTINUING OPERATIONS

Year ended 
31 March 2017

Year ended 
31 March 2016 

Licence Fees

Company Studios

Brand Partner Products

Online and Trade Products

Total Revenue

Gross Profit

EBITDA

Amortisations and Depreciation

Operating (Loss)/Profit 
Before Restructuring Costs

Restructuring Costs

Operating (Loss)/Profit After 
Restructuring Costs

Tax Income

Profit from Discontinued Operations

(Loss)/Profit for the Year

EPS – Continuing Operations

EPS – Discontinued Operations

EPS – Total

Total Dividend per share

£000

1,489

1,151

3,762

4,042

10,444

6,585

763

(1,746)

(926)

(57)

(983)

362

-

(625)

(1.37)p

-

(1.37)p

Nil

Capital Expenditure

£0.89m

Net Funds

£0.21m

£000

1,403

1,425

3,893 

4,045

10,766

7,135

1,213

(1,462)

59

(308)  

(249)

270

54

64

0.02p

0.12p

0.14p

0.14p

£1.82m

£0.36m

1

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017A Curve 24 ink-on-fabric display, inside Nettl of Birmingham Business 

Store. Each display comes in two parts – a lightweight aluminium frame, 

which clips together, and a fabric cover which stretches across the frame.

2

Jan-Hendrik Mohr
Chairman

CHAIRMAN’S
STATEMENT

Dear Shareholders,

Grafenia plc is in transition. I am taking this Chairman’s Statement as an 

opportunity to update you on efforts in the past year and on what comes next. 

The format and style of this year’s statement will differ from prior years, in that, I 

offer more detail and explain more about why we did what we did. 

Any transformation creates uncertainty. I strongly believe that transparency and 

an open-door policy helps all shareholders apply better judgment about our 

course of action. After all, it is your business we are running and you deserve fair 

and objective reporting.

Operational performance

Grafenia makes money from different business sectors, which have delivered 

varying performance over the last few years. Most importantly, our print 

revenues have been declining for some years and much of the decline has been 

driven by continued pricing pressure in the market. 

In the recent fiscal year, this drove a decrease in turnover by 2.3% to £10.44m 

(2016: £10.77m) and in EBITDA by 50.0% to £0.76m (2016: £1.52m). Operating loss 

increased to £0.99m (2016: loss of £0.25m) while we achieved an effective tax 

income of £0.36m (2016: income £0.27m). As in the prior year, the tax income was 

mainly due to the Group gaining Research & Development Relief. After spending 

capital investment of £0.89m (2016: £1.82m) plus £0.06m for the acquisition of 

ADD Signs Limited, we finished the year with a net cash position of £0.52m 

(2016: £0.69m).

Whilst the aggregated financial figures are incredibly frustrating, a higher 

granularity regarding areas of performance is appropriate to consider. In contrast 

to the decreasing profit contribution from print products, we have enjoyed a 

strong increase in license revenues from our partners’ subscriptions, especially 

from our new concept under the Nettl banner. Nettl has been very well received 

3

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017These fabric booths are dual purpose. They’re great at exhibitions, since they 

pop up in under ten minutes and can be carried by hand. They’re also perfect 

as secluded meeting booths for making office meetings more inspiring.

4

and we continue to expect increasing license fee contribution as we add new 

partners. To drive network growth, we have expanded our sales team to find 

more Nettl partners. This has had a negative impact on our profitability in 

the short term. However, we view this as an excellent investment as the cost 

of acquisition, relative to the customer lifetime value of signing new partners, 

have proven highly attractive. A similar logic applies to our continued spending 

on software development which is not all directed at maintaining the system, 

but rather considers adding new capabilities if our customers pay for them. 

We curtailed software investment significantly (as evidenced by a much lower 

current year capital expenditure in comparison to depreciation and amortization, 

which relates to past capital expenditures). We will continue to make our capital 

expenditure and sales investments according to the cash-on-cash return they 

create.

We find print revenues hard to predict and face challenges every day, although it 

remains an important part of the Group. Indeed, our team members are making 

incredible efforts to lower the current reliance on print. To that end, we are trying 

hard to enable our partners to offer a holistic suite of design and promotional 

services to their end clients, extending beyond print. These includes signage, 

ecommerce and expo display.

A main driver behind our weaker EBITDA and net loss figure is the impairment 

we applied to our receivables position. This year the Audit Committee 

insisted on management applying greater scrutiny to the age and profile of 

our receivables. These debts are old legacy balances from partners where we 

agreed payment schemes. For instance, partners would pay 20% on top of any 

invoice to reduce their outstanding balance with us. For that limited group of 

partners a more detailed estimation of collection time was carried out and our 

impairment provision increased to reflect a lower present value of collections. 

In plain English, we decided to value an estimated collection from a partner 

a year from now lower than a collection next week. I’d like to thank KPMG for 

their valuable input in assessing this exercise and the Audit Committee believes 

that the current balance sheet number is a prudent estimate of our receivables 

balance. In addition, this self-evaluation of collection practices has been used to 

refine systems to improve collection of receivables and we expect improvements 

in cash-conversion going forward.

Another important aspect of our financial reporting is the relatively high expense 

we incur as a public company. Most of our systems are designed to run a much 

larger operation and regulation requires us to retain a small army of advisers and 

compliance processes. While we are happy with them individually and value their 

advice, in aggregate they cause a perverse situation where most of our current 

operational profit is consumed by the cost of being a public company. This is 

clearly unacceptable and the core reason why I joined the board. The success of 

my tenure should be measured by whether we figure out a way to make better 

use of our public listing.

5

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017Ink-on-fabric isn’t just for displays. We use it to make custom business 

furniture. Here’s a foam cube. Every side can be customised and 

branded and the fabric is durable enough to be used outdoors.

6

People at Grafenia, Board changes and priorities in the past year

As a non-executive director, there are only a few ways to influence the results 

of a business. I’ll discuss below the measures we took during the last year and 

provide an update on future priorities. 

The real work at Grafenia, however, gets done by our operational team 

members. I utterly believe that we have the right people at Grafenia to manage 

this transition. First and foremost, Peter is a terrific leader that inspires, motivates 

and creates what will be a transformed network of partners. We have a trusting 

relationship and he has impressed me with his willingness to learn and strive to 

achieve the best outcome for shareholders.

Any managerial effort is a team effort and, despite some less joyful moments 

every now and then, I believe the entire Grafenia family has worked incredibly 

hard in the last year. However, I’d like to specifically point out two individuals 

who drove many initiatives and achieved high performance in their roles. 

Firstly, I’d like to thank our COO Gavin Cockerill for his relentless effort in driving 

sales performance. Gavin is a rare combination of a data-driven analytical mind 

and a great marketer. A large part of the scaling of Nettl can be ascribed to him. 

Make sure never to stand between him and a prospective Nettl partner!

Secondly, we can be lucky to have our Company Secretary Richard Lightfoot on 

the team. Richard has served Grafenia for many years as a central coordinator for 

everything legal and administration related. He is a thorough worker with a great 

eye for detail. Importantly, he has been leading various M&A efforts during the 

past year. You can rest assured that any sign business we might buy has been 

scrutinized by Richard.

So, what value did the Non-Executive Directors create? 

I would like to group our efforts into three distinct fields:

1. Finding the right governance structure

Over the course of the last year, we conducted a self-evaluation exercise to find 

out what type of board we need to drive Grafenia forward. More specifically, we 

took a hard look at how many non-executive board members we should have 

and what their competencies need to be. 

Given that Pavel and I have a high overlap in skills, Pavel decided to step 

down from the board at the upcoming AGM. I would like to thank Pavel for his 

contribution over time and his great help during the last year. 

Conrad and I complement each other well. Together we are looking at various 

options to make better use of our public listing. Quite frankly, the engagement 

of non-executives has been intense during the last few months and we are 

working hard with the executive team to evaluate the company’s opportunities 

for capital deployment.

7

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017Our new Nettl of Birmingham Business Store has different types of space. 

Clients are free to use our informal areas for their own meetings, or they 

can hire out a private boardroom for exclusive use.

8

2. Setting incentives right

We have started a long-overdue exercise to realign the compensation system 

for our CEO with shareholders’ interests. Peter’s bonus scheme is now a direct 

function of accumulated free cash-flow over rolling three year periods. We view 

this as an appropriate incentive to drive sales performance and cash generation 

and align management actions with shareholder interests. If the scheme proves 

effective, we’ll expand the roll-out to a broader group of management. 

Moreover, we have offered all our employees the opportunity to set aside part of 

their salary to buy stock in a new Grafenia “save-as- you-earn” (SAYE) scheme. 

49 employees (over 40%), chose to participate and save substantial sums of 

money to become part-owners in Grafenia. I find this a very healthy indicator and 

was proud to see such a high uptake. 

Last, but not least, Conrad and I proposed a significant reduction in our non-

executive remuneration. Specifically, we are reducing non-executive director 

annual pay by 25%, from £20k to £15k, whilst reducing the Chairperson pay by 

50%, from £30k to £15k. Performance of Grafenia and the non-executives has not 

been sufficient for some years now and we feel it is appropriate to first show we 

are worth any money before thinking about raising our compensation!

3. Driving capital allocation

As Directors of your company, we are your agents. It is our role to efficiently 

extract value from the capital we have a mandate to manage. Allocation 

of capital works best when it is based on an accepted, simple and rational 

framework. We have started to build such a framework to better allocate capital 

between the different options open to the company. 

Our analysis started earlier in the year with Gavin creating a concise analysis, 

across our different channels, of customer acquisition cost versus customer 

lifetime value. Later, Richard led efforts to add a framework to evaluate 

acquisition opportunities in the sign space which was first applied to our 

acquisition of ADD Signs. Lastly, Alan improved our financial planning to provide 

better visibility in terms of valuation and when we should repurchase equity. 

All of this structure is a good improvement and sets the standard for future 

board work. 

A result of our capital allocation framework and analysis is that we have less 

desire to pay out dividends in the future. We find dividends to be a tax-inefficient 

way to reward shareholders and currently see numerous accretive opportunities 

for internal reinvestment. Furthermore, it does seem that Grafenia is better off 

scaling up rather than reducing size by returning money to shareholders.

9

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017Nettl marketing aims to inspire clients to talk to us about their ideas. 

This Curve 30 display features a movie misquote and a stunning image, 

which is more than six square meters in size.

10

Outlook & current priorities

The outlook for print products is uncertain and current trading has been tough. 

Nevertheless, our efforts in scaling up Nettl bode well and we are increasingly 

encountering potential partner opportunities to sell the concept in international 

markets. 

One of our past mistakes has been in providing overly optimistic guidance to 

the market which was subsequently not met. Our quarter to quarter results are 

incredibly hard to predict and we have decided to provide less frequent, but 

more detailed, updates to the market as and when applicable. For example, in 

the past we updated on trading in Mid-October and would then publish our 

interim results in Mid-November. This seems like a lot of noise relative to the 

pace of change in our business. This year, we’ll provide you with one informative 

Interim Update on November 6th, notwithstanding ad hoc events or changes in 

forecast trading.

A key focus area for the non-executive team is to continue improving our internal 

controls, forecasting function and reporting. All of the above are necessary to 

drive successful M&A as we strike out to acquire more sign businesses. In that 

context, we decided to tender our audit mandate and find an auditor that is the 

most effective business partner for our finance team. We have enjoyed working 

with KPMG, but after engaging them for 10 years we felt it is the time to obtain 

fresh eyes. They have been, quite literally, your eyes and ears into Grafenia and 

I’d like to thank KPMG for their valuable contribution over those 10 years. Moving 

ahead we are looking forward to working with the Manchester team of RSM, a 

large UK auditor with more than 3,000 professionals.

We are hosting our AGM on Friday, July 28th and invite all our shareholders to 

visit us. In addition to attending the formal meeting, you will get the opportunity 

to meet more of our team members and see our production operations and 

company owned Nettl store. We hope you come as a shareholder and leave as a 

proud Nettl website owner!

Jan-Hendrik Mohr 

Chairman 

7 June 2017

11

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
This year we relocated our Nettl of Birmingham company-owned studio to 

a new part of town. The lobby glows from two enormous fabric lightboxes. 

We make and sell a variety of flags, like the Empire flag shown here.

12

Peter Gunning
Chief Executive

STRATEGIC REPORT

CHIEF 
EXECUTIVE’S
STATEMENT

Things have changed

This year we’ve continued to execute our transformation plan. Not everything 

has gone the way we would have liked, but we have made progress. 

I’ve altered the format of this year’s CEO report. We’ve made a lot of changes 

since I permanently took over as CEO. One of those changes is the way we 

communicate with our teams and our partners. Our style is open and inclusive. 

We believe in keeping things to the point. We use clear and simple language. 

We present information in a format that’s easy to understand. 

We think it’s important to extend this to the way we communicate with our 

shareholders. 

In this report, I’d like to explain in more detail where we’ve come from and the 

challenges we face. Then, I’ll share our vision of where we’re trying to get to. 

You might know some of this stuff already, so apologies if you reach for the fast 

forward button. 

Let’s start from the top. We generate revenue from two main sources: licensing 

brands and software, and manufacturing product. 

We license our brands, software and technology to partners in the UK and 

internationally. They pay us subscription fees in exchange. That bit is growing. 

We’re putting our effort into scaling it more quickly. This is where we have the 

strongest competitive advantage. We think this is where our future lies. I’ll talk 

about why in more detail a little later on.

13

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017MAKE 
THEM 
FEEL 
IT

Every month we provide a new marketing campaign for our partners. 

This is from a printing.com campaign, focusing on new soft-touch 

business cards and flyers, which feel like suede.

14

We also directly manufacture a range of printing, signage, promotional items 

and expo displays in the UK. Overall, this bit declined this year. But it’s a mixed 

story. Some bits are growing, some are flat and some are contracting.

The majority of our printing is sold via resellers. We split those into two types: 

Brand Partners and Trade Partners. With Brand Partners, our brands are exposed 

to the end client. With Trade Partners, the end client is unaware that we are 

manufacturing under ‘white-label’. Both are important to us and I’ll explain why 

in this report.

We also sell directly to some end clients in our own stores. We think that’s really 

important. We do this to learn first-hand what clients want and what our partners 

need to deliver for their clients. We adapt and develop our offering, to ensure it 

fits those needs. 

Our products are used by all sizes of business - from startups to large 

corporates. Our different channels tailor their message and service to address 

different parts of the market. More on that later.

A time to listen

Let’s rewind. We grew up by franchising printing.com stores in the UK. 

Over the past decade, as high street print began to decline, we tried many 

things to reshape our business. Our DNA is to innovate, try new things, move 

quickly and live test. Not everything we do works. Some things get killed before 

release. Some things fail fast. In some things, we see potential, we refine and 

iterate. 

We’ve done things in the past which created conflict with our partners. That’s 

an inevitable part of the change process and innovation cycle, but at times, our 

relationship with the then franchisees was more fractious than it should have 

been. 

When I took over as CEO, we wanted to reset what it meant to be part of our 

network.

Our team immediately embarked on a listening exercise. We asked our partners 

what was grinding their gears. We encouraged them to be open and brutal. To 

tell us the things we did which added friction to their lives. To share stories of 

where we were unnecessarily difficult to do business with.

And they did. They shared. Lots. They made many suggestions. Their feedback 

was frank and honest.

As the notes came in, we assigned and prioritised the comments. We made 

some quick fixes and set to work on the larger problems. In particular one big, 

hulking elephant in the room.

15

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017We manufacture a wide range of printing products from our Manchester Hub. 

Our economies of scale mean we can efficiently mass produce even fancy 

finishes like Opuleaf gold foil (top) and Embossini embossed cards (bottom).

16

The elephant in the printer

Time and time again, the same issue arose. 

Straight in at number one. Pricing. Over and over, they complained about 

our product pricing. We were selling the same or similar products across our 

different channels at different prices. Some channels had everyday low pricing, 

others had deep, short-term vouchered discounts. 

Some partners had the best of both worlds. Or so we thought. They could 

choose which price to sell at – everyday low, or list price with discount vouchers. 

Whilst this sounds fair in principle, the reality is different. It meant that partners 

were forced, every time, to make a comparison, before they could even give the 

client a price. That created noise and confusion. 

There were also occasions where we were selling some products to end clients, 

below the price that partners could buy at.

We were doing this to respond to competitor discounting. As these competitors 

have sprung up, many from overseas, they’ve sought to grab market share 

by selling well below our historic pricing. Tempted by the lure of cheap print, 

partners were sometimes straying outside of our supply chain.

We had to fix this. 

In April 2016, we embarked on Project OnePrice. This was a substantial and 

comprehensive exercise to simplify our pricing. We had two objectives. The first, 

to cut out the noise. Our Brand Partners should have a single, competitive price 

to buy at. Secondly, we should reward our Brand Partners’ loyalty by ensuring 

they always had access to our best prices. 

The macro effect of this is that we produced more orders overall than the 

previous year – over 120,000 individual jobs – but at a lower price. 

The end of franchisees

As the suggestions piled in, something surprising happened. People started 

sharing positive comments. They told us the things that we did that they valued. 

They reminded us why they joined with us in the first place.

We wondered if there was a way to reboot printing.com. To refresh it and 

reinvent it. So we simplified the model. We kept the bits which people valued 

and discarded the constraints that were designed for a different time. And we 

packaged it at £299 per month. 

We set fire to the hundred page franchise agreement. We replaced it with a 

simple one page software subscription and a brand licence. 

And we changed the way we thought of printing.com owners. No longer would 

we call them franchisees. We would not behave as franchisor/franchisee. We 

didn’t want them to think of us as suppliers and we didn’t want to treat them as 

customers. We are in business together. To achieve the same aim. To help local 

businesses to promote themselves better. 

17

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017The 
super
secret
cheat 
guide

Our clients want help growing their businesses, so our marketing is 

focused on helping them achieve that. This campaign from last year talked 

about ways that end clients can attract more customers themselves.

18

HOW TOToday, they are our partners. This may seem like a small change, but culturally, it 

is significant.

We tested the new model with a small presence at a private event. Imagine our 

delight when we signed a new partner. And then another. 

By the end of the year over 30 new partners had signed and there are currently 

over 90 printing.com branded locations. We expect to add more new locations 

this year. 

Existing printing.com’s were invited to switch to the new subscription. So far over 

80% have switched and we expect the remainder will make the transition in due 

course.

The journey from printer to trusted adviser

We opened the first printing.com studio in Edinburgh in 1998. The world 

was a very different place back then. In those days, the first thing a small 

business startup wanted was business cards. We’d design and print for local 

businesses, then we’d help them with marketing as they grew. Our efficient 

central production meant we had a better product at a lower price than local 

competitors. 

Now, the first thing a small business wants is a website. The person who designs 

the website, often gets to keep the whole creative relationship. Clients want the 

same person to design their print, their signage, their exhibition displays as well 

as their digital marketing. 

We’ve sold websites via printing.com stores for over 10 years, and many of 

our partners continue to offer them as part of their service. However, clients 

sometimes struggle to reconcile the thought of buying web design, or an 

ecommerce web shop, from their printer. They just print, don’t they?

That’s why we launched the Nettl formula back in September 2014. Nettl puts 

web and ecommerce first, because that’s what clients are doing. Today, the 

majority of revenue in most Nettl studios still comes from the sale of print and 

display. However, to win new clients and retain existing ones, we’ve got to take 

care of all their creative and marketing needs. Those needs now start with web. 

So that’s where we start. 

I’ll talk in a bit about the four studios we own. However, most Nettl locations are 

independent. We partner with print shops, design agencies, web designers and 

sign companies. They “bolt-on” Nettl to their business. 

The Nettl solution is a suite of training, marketing and software which helps 

a graphics business to deliver higher value web projects, with their existing 

team’s skillset. We show them how. We train them in sales and tech. The Nettl 

marketing collateral, updated monthly, gives them the tools to connect with 

existing clients and win new ones.

19

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017Ink-on-fabric production has opened up a whole new range for our partners 

to sell. Printed gazebos are perfect for farmers’ markets and festivals. 

Parasols provide branded shade in beer gardens and outdoor dining areas.

20

As we’ve developed the Nettl formula, we’ve designed nine distinct training 

courses. These cover sales, graphics, tech and operations at levels from 

beginner to expert. We’ve delivered over 2,000 individual classroom training 

seats to partners and our own team members since Nettl started. More than 

1,250 training days in the last year alone.

Nettl partners pay a monthly subscription of typically £399. That gives them 

access to our systems and marketing. They also access our supply chain and can 

buy printing and display products from our hub, as well as third party suppliers.

Last year, the Nettl network doubled in size. The year ended with 108 locations 

(2016: 53) and we have continued to add partners since. Many Nettl partners 

were previously printing.com partners. We’re grateful to have them add Nettl 

capability and we expect a few more to switch over this year. 

If our talent pool was restricted to former printing.coms, you’d be forgiven for 

thinking the upside to Nettl was limited. 

However, over one third of Nettl partners are either trade partners, or businesses 

we had no previous trading relationship with. 

Over the last year, we redeployed people into Nettl partner acquisition and now 

have a scalable acquisition process. We expect the Nettl network to continue 

growing and aim to scale beyond 300 locations in the UK.

Since most Nettl locations also sell the printing.com product range and are listed 

on the website, we combine their sales. In the year product revenues produced 

by our brand partners were £3.76m (2016: £3.89m). Our overall licence fee income 

grew to £1.49m (2016: £1.40m) of which Nettl and printing.com subscriptions 

grew to £0.80m (2016: £0.61m). 

Our Company Studios

Back in 2014, over a series of weekends, we rebranded the printing.com studios 

we own as Nettl. Whilst this was an essential step in our transformation, not all of 

our people had the right skills to be effective ‘Nettlings’. 

In a studio, revenues are made up from the sale of print and sale of web design, 

ecommerce and hosting. Project OnePrice means we’re selling print at lower 

prices than before. 

We’ve changed the dynamic in our company studios to have more focus on 

individual sales performance. That’s meant that in each studio, we’ve changed 

team members and our performance management. 

In the previous year, we closed an underperforming, company-owned studio. The 

lease was ending, so we thought it made sense to migrate the client base to another 

studio, less than 50 miles away. Despite regular contact, by the end of the following 

year, almost all of the revenue from the closed studio’s client base was gone. Whilst 

this was a hard lesson to learn, we believe this demonstrates the necessity for a 

neighbourhood studio and that clients value a local creative relationship. 

21

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017Last year we brought people together at a series of Expoganza events around 

the country. These events are for graphic professionals and our partners. 

This one at our hub was in conjunction with the BPIF, an industry body.

22

The overall effect is that this year, revenues from our Company Studios dropped 

to £1.15m (2016: £1.42m), although website sales increased to £0.15m 

(2016: £0.14m). 

Since our new teams have been assembled and structure has taken effect, early 

results are positive and we anticipate stronger performance this year. 

We had to relocate our Birmingham studio last year. It’s become our first Nettl 

Business Store and we’re experimenting with meeting space rental and coffee 

sales to drive footfall. We are refining the experience and are encouraged by the 

team recently achieving their highest monthly sales and margin since 2006.

Spreading Nettl around the world

We license our systems and brands internationally. Master Licensees typically 

have print hubs and reseller networks and use our software and, in some 

instances, marketing in their country. Each agreement is structured slightly 

differently, however we are either paid a share of local licence fees, transaction 

fees, or both. Master licence fees increased slightly to £0.53m (2016: £0.51m). 

We are currently experimenting with ways of launching Nettl in other countries. 

In June 2017, we signed four ‘founding’ partners in The Netherlands. They’ll help 

us to adapt the Nettl formula for the Dutch market. We’ll talk about those in 

more detail when they move into roll-out. If you spot a Nettl abroad, pop in for a 

brew. 

Building out our partner funnel

As volumes from our printing.com business reduced, we looked for other ways 

to utilise capacity at our Manchester production hub. We tried a few different 

channels before launching and scaling Marqetspace.com. 

Marqetspace sells print and display to graphic professionals. To date, we’ve 

sold to 3,000 resellers. Our scalable marketing activity is attracting new trade 

partners each month. The sale of printing via Marqetspace.com and other online 

channels was £4.04m (2016: £4.05m). 

More important than the volume, Marqetspace acts as our funnel for new brand 

partners. They try us. They buy stuff. We deliver on time. They like our quality. 

And we start a relationship. We ask them about their challenges. Then we try 

to help. It’s easier to have that conversation once we’ve got to know each other. 

Our aim is to turn Marqetspace clients into brand partners. So far over 20 have 

made the leap.

As well as providing some printing on a white label basis, we also license 

specialist ecommerce and web design software on a white label basis too. 

Licence fees were £0.3m (2016: £0.42m). 

23

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017We wrapped one of ADD Signs’ vans to promote our new Nettl Now same 

day printing service, launched in Manchester this year. Clients can order a 

range of print online and get it delivered in as little as four hours.

24

Whilst volumes in the traditional print market have been in steady decline, 

automation has increased overall capacity in the market. Add an influx of 

overseas capacity and the result is a market driven by price wars and over supply. 

We are forecasting further margin erosion on the sale of trade print and do not 

expect prices to increase in the short term. However, we’re seeing a growing 

trend across Europe of “offline” print migrating online and our focus is on 

delivering a reliable service to capture our share. 

Last year we diversified our product mix and invested in direct-to-textile printing 

kit. We call it ink-on-fabric. Because that’s what it is. We now sell a range of expo 

display and custom furniture through Marqetspace and other channels. And 

that’s growing well. Clients are choosing these next generation fabric displays 

because they’re lighter and look better than the alternatives. Across all channels, 

May 2017’s annualised monthly run rate (“AMRR”) for ink-on-fabric was £0.86m. 

We expect this to grow and become a bigger share of our revenues. 

Outlook

Our market is tough. We have many much larger competitors attacking us in 

different areas. 

Except one. 

Nettl. 

Sure, there are independent web designers. Of course there are online web 

design tools. And yes, there are print shop chains who advertise websites in their 

windows. But there isn’t a direct competitor to Nettl. Yet. 

We believe we have a moment to grow Nettl into the world’s largest network of 

web and design studios. A place where business can do business. A place where 

entrepreneurs can come for help with tricky things like e-commerce, online 

bookings and websites. Where they can see expo displays and signage in action. 

Merchandised to inspire them. Where they can talk about marketing. Print and 

digital. That’s Nettl. 

We’ll work with partners to scale organically, in this country and others. But we 

want to grow faster. 

In January 2017 we made our first small acquisition. ADD Signs in Liverpool. That 

started with a “100 day plan” for integration to bring our businesses together. 

We’re pleased with ADD’s performance so far. Now we’re looking for a second 

business to roll together and exploit economies of scale. 

We look at the signs sector and we think, well, we already sell some signage to 

our clients. Sign companies already sell some print. The market has converged. 

It’s highly fragmented. We think there’s an opportunity to roll up sign businesses 

and create value. 

25

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017One of the networking events we held at a Nettl Business Store this year. 

Our aim is to be a place where business does business. The studio team are 

located near the front and help clients with design, tech and marketing.

26

We’re evaluating businesses for sale in other cities. These could be smaller 

or larger. Each is a different shape and size. Perhaps there could be a future 

national sign hub to support our brand partner network, in the same way we 

centrally supply print. 

We figure that together, we can achieve more. By putting Nettl’s marketing and 

systems together with an established client base and local manufacturing and 

installation teams. 

This year, we aim to organically grow the Nettl network, both here and overseas. 

And we aim to make further acquisitions in the signs sector. 

We’re determined to make this happen.

Peter Gunning 

Chief Executive  

7 June 2017

27

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017An oversize outdoor beanbag, printed onto waterproof tent fabric. 

Customised entirely in a client’s brand and perfect for chill-out 

areas and lazy summer days.

28

STRATEGIC REPORT

FINANCIAL
REVIEW

Alan Q Roberts
Finance Director

Revenue

Group Revenues decreased by 3.0% to £10.44m (2016: £10.77m). Revenues from 

the Eurozone were 4.1% of the total (2016: 5.02%), as disclosed in the Segmental 

Analysis note.

Gross Profit

The Group’s definition of Gross Profit is revenue less direct materials (including 

the cost of distribution when made direct to customers). Gross Profit decreased 

as a percentage from 66.3% to 63.1%, reducing in monetary terms to £6.59m 

(2016: £7.14m) as margins on the sale of printing were eroded.

EBITDA / Operating Profit

The year showed a decrease in EBITDA, which is operating (loss)/profit before 

interest, tax, depreciation and amortisation, to £0.76m representing a margin 

of 7.3% (2016: £1.52m, 14.1%) to turnover. EBITDA represents an indicator of the 

Group’s potential to generate cash. There was an Operating Loss for the year of 

£983k (2016: £249k).

Pre-Tax Loss

The Group recorded a pre-tax loss of  £0.99m (2016: £0.26m) being 9.5% 

(2016: 2.3%) of Group revenue. 

Staff costs reduced in the year to £3.72m (2016: £3.78m), although rose as a 

percentage of revenue to 35.6% from 35.1%. Other operating charges included 

a receivables impairment of £0.21m. The depreciation and amortisation 

charge from continuing operations for the year was £1.75m (2016: £1.46m). The 

amortisation of software development was 76.0% of the total (2016: 69.2%) as we 

increased the speed of write-off from 5 years to 3 years

Interest Received and Charged

Interest received and charged in the period were negligible.

Taxation

As in the prior year the Group gained Research & Development Relief and have 

accrued for the current year claim which contributed to a Tax income of £0.36m 

(2016: £0.27m). 

29

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017Earnings Per Share (EPS)

There is no dilution of continuing EPS in either year 1.37p (2016: 0.14p), based on 

a weighted average number of shares in issue of 45,500,884 (2016: 46,369,156).

Cash Flow

At the year end the Group had cash balances of £0.52m (2016: £0.69m). Net 

Funds were £0.21m (2016: £0.36m). Operational cash generated was £0.84m 

(2016 outflow: £0.1m). Working Capital movement included a reduction in Trade 

Creditors of £0.36m.

Capital Expenditure

The total capital expenditure for the year was £0.89m (2016: £1.82m) plus 

£0.06m for the acquisition of ADD Signs Limited. Capital expenditure reflected 

investment in the development of the Group’s systems the major item being 

Software Development for Nettl and the Group’s SaaS platforms totalling £0.77m 

(2016: £1.01m). 

Manufacturing capacity at the Manchester Hub has capacity for growth 

however, expenditure will continue to be incurred on software development and 

enhancement to support our Partners and business streams.

Share-based Save as You Earn (SAYE) Scheme

The Company launched a SAYE Scheme commencing 1 March 2017. The Scheme 

offered all employees the opportunity to participate in the future growth of 

the Company through the granting of share options. The scheme requires 

employees to commit to making a monthly payment of between £5 and £500 for 

36 months. These instalments are paid into a savings account, operated by Royal 

Bank of Scotland plc, held independently from the Company. 

Employees were invited to subscribe for options over ordinary shares of 1 penny 

each in the Company (“Ordinary Shares”) with an exercise price of 7.75 pence 

per share, representing the closing mid-market price of the Ordinary Shares on 

the day prior to the invitation to participate. The options are exercisable if all 36 

payments have been made, between 1 March 2020 and 31 August 2020.

A total of 49 employees elected to participate in the SAYE Scheme and were 

granted options over 4,359,460 Ordinary Shares on 23 February 2017, equating to 

9.6 per cent of the current total voting rights in the Company.

During the year the Company purchased 240,000 of its own shares at an average 

price of 9.99p.

30

Principal Risks and Uncertainties 

The following are some of the principal risks relating to the Group’s operations:

• uncertainty in the general economic environment may impact upon revenues 

and profitability;

• markets operated in are extremely competitive posing a threat to profitability;

• technological advances in manufacturing and or software may impact on 

operational effectiveness and earnings potential;

• a major catastrophe could impact the UK Production Hub. A disaster plan 

exists and losses are insured against but there could be a significant impact in 

the short and medium term; 

• the Group and its clients depend on the W3P SaaS platform and all reasonable 

operational contingency is embedded for resilience in the event of a 

catastrophe;

• the ability to retain and recruit key people, across a multitude of disciplines, is 

essential in maintaining and growing the business;

• Group SaaS platforms are developed in-house but use third party 

components, the necessary rights exist but there is no certainty that these 

rights will be retained indefinitely.

Treasury Policies 

Surplus funds are intended to support the Group’s short term working capital 

requirements. These funds are invested through the use of short term deposits 

and the policy is to maximise returns as well as provide the flexibility required to 

fund ongoing operations. The Board anticipate cash balances will rise moving 

forward. 

The Board has developed a model to establish a fair value for the Company’s 

shares and will only purchase shares when the offer price is materially below that 

value and funds are available. It is not the Group’s policy to enter into financial 

derivatives for speculative or trading purposes. 

Alan Q. Roberts  

Finance Director 

7 June 2017

31

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017DIRECTORS AND SENIOR MANAGERS

Jan Mohr
Chairman

Peter Gunning
Chief Executive

Jan is based in Hamburg, Germany and is MD of the 

After obtaining his Masters Degree in Accountancy 

advisory firm JMX Capital GmbH. He previously worked 

and Finance from Heriot-Watt University in 1997, Peter 

with Investmentaktiengesellschaft fuer langfristige 

established The Design Foundry Scotland Limited and 

Investoren TGV, Hauck & Aufhaeuser and McKinsey & 

was a client of the business. Since joining the Group in 

Company. Jan graduated from Frankfurt School of Finance 

1998, he has been responsible for developing the Nettl 

and Management and earned a Master in Finance at 

and printing.com studio concepts, associated marketing 

Stockholm School of Economics as a German National 

and operations infrastructure.

Merit Scholar.

Jan was appointed to the Board in March 2016. Age 28.

Peter was appointed to the Board in June 2001. Age 41.

Alan Q Roberts
Finance Director

Alan qualified as a Chartered Management Accountant in 1981 

whilst company accountant of Moon Brothers Engineering. 

He then moved to the Edward Billington Group as divisional 

accountant and from there he joined Dalgety as group 

accountant for the Merseyside production facilities. Moving 

to CQR in 1987 (acquired by Expamet International in 1988) 

as management accountant, he was subsequently appointed 

financial director & company secretary in 1991. The company 

was sold to Channel Holdings in 1995 and in 1997 he was 

appointed operations director by which time the company 

had turnover of c£20m per annum.

Alan joined the Group in June 1999. Age 61.

Richard Lightfoot
Company Secretary

Richard graduated from Manchester 

Metropolitan University in 1998 with a First 

Class honours degree in Business Studies. 

He subsequently worked for a Corporate 

Finance advisory firm assisting on mergers & 

acquisitions and venture capital fund raisings. 

Since joining the Group in 2004 he has 

performed a number of roles supporting the 

board in implementing strategic initiatives.

Richard was appointed Company Secretary in 

October 2015.  Age 45.

32

Pavel Begun
Non-Executive Director

Conrad Bona
Non-Executive Director

Pavel is based in Toronto, Canada and has global financial and 

Conrad is a business consultant, investor and 

operational expertise having worked in equity research for 

entrepreneur who started his career as a banking 

Fiduciary Asset Management and A.G. Edwards & Sons. He 

and finance lawyer and has worked in Toronto, 

graduated with Honours from the University of Chicago with 

London and Tokyo. He has a degree in economics 

an M.B.A. in Accounting and Finance and is also a Chartered 

from the University of Western Ontario, law degrees 

Financial Analyst and a member of the Toronto Society of 

from the University of Edinburgh and the University 

Financial Analysts. Pavel is currently a managing partner of 3G 

of New Brunswick and qualified to practice as a 

Capital Management LLC, a global value-oriented investment 

lawyer in multiple jurisdictions. No longer practicing 

vehicle which he co-founded operating from Toronto and 

law, Conrad now advises companies on a wide 

Chicago. Pavel is also a Non-Executive Director of AlarmForce 

range of commercial, financial and business matters. 

Industries Inc. (TSX: AF), a leading North American residential 

He has both Canadian and British citizenship and is 

alarm monitoring company.

based in London, England.

Pavel was appointed to the Board in November 2012. Age 38.

Conrad was appointed to the Board in October 

2015. Age 48.

Gavin Cockerill
Chief Operating Officer

After graduating from Birmingham City University in 

2000 and following a short stint in advertising, Gavin 

helped launch and grow the printing.com studio in 

Birmingham. Since joining the Group he has been 

involved in progressing the Nettl and printing.com 

business models across the UK and it’s numerous 

master licenses globally. Moving to Manchester in 2012 

he launched and developed the group’s TemplateCloud 

and Flyerzone offerings.

Gavin joined the Group in 2000 and was appointed 

COO in October 2015. Age 38.

33

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017DIRECTORS’ REPORT

The Directors present their report and the financial statements of Grafenia plc and its subsidiary companies for the financial year 

ended 31 March 2017. The Directors have proposed that no final dividend will be paid (2016: nil).

RESEARCH AND DEVELOPMENT

All research costs are written off as incurred. 

To maintain and improve our systems the Group undertake continual development of the suite of software modules and tools used by 

Grafenia owned operations and our Partners worldwide. This work is broken down into Projects with the delivery managed with third 

party programmers and those employed by the Group. 

Individual projects have to satisfy the following criteria: 

•  The project is clearly defined and related expenditure is separately identifiable;

•  The project is technically feasible and commercially viable;

•  Current and future costs will be exceeded by future sales;

•  Adequate resources exist for the project to be completed.

In such circumstances the costs are carried forward and amortised over time in all cases over a period not exceeding three years 

commencing in the year when the Group begins to benefit from the expenditure.

DIRECTORS 

The following Directors have held office since 1 April 2016:

J-H Mohr  

P Begun   

C  C Bona 

Non-executive Chairman

Non-executive Director

Non-executive Director 

P R Gunning 

Chief Executive 

A Q Roberts 

Finance Director 

L A Wheatley 

Non-executive Director – Resigned 15 August 2016

All the Directors are subject to re-election at intervals of no more than 3 years.

P R Gunning retires by rotation in accordance with the Company’s Articles of Association. P R Gunning being eligible, offers himself up 

for re-election. 

Details of Directors’ interests in the share capital of the Company as shown in the register, together with details of share options 

granted and awards made to the Directors, are included in the Report on Directors’ Remuneration on pages 38 to 40.

From 3 April 2008 the Company has maintained cover for its Directors under a directors’ liability insurance policy, as permitted by the 

Companies Act 2006.

34

 
 
 
 
EMPLOYEES

The employment policies of the Group embody the principles of equal opportunity and the Group does not discriminate against 

anyone on any grounds. The Group ensures that every consideration is given to applications of employment from disabled persons. If 

an employee became disabled, every effort would be made to offer suitable alternative employment within the Group and assistance 

with retraining.

The Group keeps employees informed via it’s Intranet and by periodic staff meetings and internal announcements and takes account 

of any comments and feedback provided by employees in the formulation of its policies and procedures.

HEALTH AND SAFETY

Emphasis is placed upon providing a safe and healthy working environment for employees, customers and suppliers. The Group 

ensures that regular risk assessments are carried out and that plant and machinery is properly maintained. Working practices 

are developed to embody safe systems of work and the Group ensures that employees receive ongoing instruction, training and 

supervision for working and health and safety issues.

SOCIAL, ENVIRONMENTAL AND ETHICAL ISSUES

The Board considers social, environmental and ethical matters in all aspects of the business of the Group. They and senior 

management review and assess the significant risks to the Group’s short and long term value as impacted upon by social, 

environmental and ethical issues. The Group comply with environmental laws and regulations and work with suppliers and customers 

to improve the effectiveness of environmental management.

Through the period the Group maintained its ISO14001 environmental accreditation.

PRINCIPLES OF CORPORATE GOVERNANCE

As the Group is AIM listed it is not required to comply with the Combined Code. However, the Directors’ Statement of Corporate 

Governance can be viewed on the Company’s web site at www.grafenia.com.

SUBSTANTIAL SHAREHOLDERS

In addition to the Directors’ interests noted in the Directors’ Remuneration Report, the Directors are aware of the following who were 

interested in 3% or more of the Company’s equity as at 7 June 2017:

Registered holding 

Number of shares 

% of issued share capital

Langfristige Investoren TGV 

Axion SA 

3G Capital 

Scherzer & Co SA 

R G Hardie 

Executors of P Gordon 

ANNUAL GENERAL MEETING

10,872,001 

3,500,000 

2,740,000 

3,280,000 

1,674,574 

1,546,050 

22.86%

7.36%

5.76%

6.90%

3.52%

3.25%

The Annual General Meeting of the Company will be held on 28 July 2017 at the Company’s offices Focal Point, Third Avenue, 

The Village, Trafford Park, Manchester M17 1FG. In addition to the ordinary business, the Company will also propose a number of 

resolutions, which will be dealt with as special business.  Details are contained in the Notice of the Annual General Meeting.

In the opinion of the Directors, the passing of these resolutions is in the best interests of the shareholders.

35

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017DISCLOSURE OF INFORMATION TO THE AUDITOR

The Directors who held office at the date of approval of this directors’ report confirm that, so far as they are each aware, there is no 

relevant audit information of which the Group’s auditor are unaware; and each Director has taken all the steps that he ought to have 

taken as a director to make himself aware of any relevant audit information and to establish that the Group’s Auditor is aware of that 

information. 

AUDITOR

Following a tender conducted during the year, RSM UK Group LLP were selected as Auditor of the Group. Accordingly, a resolution 

will be proposed at the AGM on 28 July 2017 for appointment as Auditor of Grafenia plc. KPMG LLP’s appointment will end at the 

conclusion of that AGM.

By order of the Board

A Q Roberts 

Director   

7 June 2017

36

 
STATEMENT OF DIRECTORS’ RESPONSIBILITIES IN RESPECT OF 
THE ANNUAL REPORT, STRATEGIC REPORT, THE DIRECTORS’ 
REPORT AND THE FINANCIAL STATEMENTS

The Directors are responsible for preparing the Annual Report, Strategic Report, the Directors’ Report and the Financial Statements in 

accordance with applicable law and regulations. 

Company law requires the directors to prepare group and parent company financial statements for each financial year. As required by 

the AIM Rules of the London Stock Exchange they are required to prepare the group financial statements in accordance with IFRSs as 

adopted by the EU and applicable law and have elected to prepare the parent company financial statements on the same basis. 

Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair view 

of the state of affairs of the group and parent company and of their profit or loss for that period. In preparing each of the group and 

parent company financial statements, the directors are required to: 

•  select suitable accounting policies and then apply them consistently; 

•  make judgements and estimates that are reasonable and prudent; 

•  state whether they have been prepared in accordance with IFRSs as adopted by the EU; and 

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and the parent 

company will continue in business. 

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the parent 

company’s transactions and disclose with reasonable accuracy at any time the financial position of the parent company and 

enable them to ensure that its financial statements comply with the Companies Act 2006. They have general responsibility for 

taking such steps as are reasonably open to them to safeguard the assets of the group and to prevent and detect fraud and other 

irregularities.  

Under applicable law and regulations, the directors are also responsible for preparing a Strategic Report, Directors’ Report, and 

Directors’ Remuneration Report that complies with that law and those regulations.  

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the 

company’s website. Legislation in the UK governing the preparation and dissemination of financial statements may differ from 

legislation in other jurisdictions. 

37

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION REPORT

As a company listed on AIM the Company is exempt from the S420 obligation of the Companies Act 2006 to prepare a Directors’ 

Remuneration Report and the S439 obligation to put a written remuneration policy to a shareholder vote once every three years.

REMUNERATION COMMITTEE

The Company has an established Remuneration Committee which is constituted in accordance with the recommendations of the 

Combined Code.  The members of the Committee are Jan Mohr, Pavel Begun and Conrad Bona who are Non-executive Directors, Jan 

Mohr chairs the Committee.

In determining the Directors’ remuneration for the year, the Committee consulted the Chief Executive about its proposals. The 

Committee also sources reports from the Company’s various advisers.

REMUNERATION POLICY

The policy of the Committee is to reward Executive Directors in line with the current remuneration of directors in comparable 

businesses taking into consideration the advice of independent bodies, in order to recruit, motivate and retain high quality executives 

within a competitive market place.

There are four main elements of the remuneration packages for Executive Directors and senior management:

•  Basic annual salary (including Directors’ fees) and benefits;

•  Annual cash bonus payments which cannot exceed 30% of basic salary, with the exception of the Chief Executive who has a long 

term scheme tied to the growth in free cash flow;

•  Pension arrangements.

BASIC ANNUAL SALARY

Basic pensionable salary is reviewed annually in March with increases, if awarded, taking effect from 1 April. In addition to basic salary, 

the Executive Directors also receive certain benefits in kind, principally a car and private medical insurance.

ANNUAL CASH BONUS

The Committee establishes the objectives which must be met for each financial year if a cash bonus is to be paid. The purpose of the 

bonus is to reward Executive Directors and other senior employees for achieving above average performance which also benefits 

shareholders. The maximum performance related bonus that can be paid is 30% of basic salary.  No incentive payments have been 

made for the financial year ended 31 March 2017.

PENSION ARRANGEMENTS 

The Company contributes to individual money purchase schemes for the Executive Directors.

DIRECTORS’ CONTRACTS

It is the Company’s policy that Executive Directors should have contracts with an indefinite term providing for a maximum of 

six months’ notice, except for the Chief Executive who has a twelve month notice period. There are no specific provisions for 

compensation in the event of loss of office. The Remuneration Committee would consider the circumstances of any early termination 

and determine compensation payments accordingly.  

NON-EXECUTIVE DIRECTORS

The fees of each Non-executive Director are determined by the Board as a whole, excluding the Non-executive being reviewed, having 

regard to the commitment of time required and the level of fees in similar companies. Non-executive Directors’ contracts are subject 

to three months written notice.

38

 
 
 
ELEMENTS OF REMUNERATION 

Year ended 31 March 2017 (audited):

J-H Mohr 

P Begun 

C C Bona 

P R Gunning 

A Q Roberts 

L A Wheatley 

Year ended 31 March 2016 (audited): 

L A Wheatley 

P Begun 

C C Bona 

J- Mohr 

A Rafferty 

P R Gunning 

A Q Roberts 

Basic 
salary 
£ 

- 

- 

- 

170,905 

85,178 

- 

256,083 

Basic 
salary 
£ 

- 

- 

- 

- 

281,374 

171,559 

85,503 

538,436 

Fees 
£ 

20,077 

20,077 

20,077 

- 

- 

18,692 

78,923 

Fees 
£ 

30,231 

20,154 

9,846 

1,000 

- 

- 

- 

61,231 

Benefits 
£ 

Bonuses 
£ 

- 

- 

- 

- 

- 

- 

2017 
Total 
£ 

- 

- 

200 

745 

20,000 

15,525 

21,202 

- 

- 

- 

9,336 

188 

2017
Pension
£

20,077

20,077

20,277

207,175

115,716

18,880

21,947 

20,000 

25,249 

402,202

Benefits 
£ 

Bonuses 
£ 

- 

- 

- 

- 

1,290 

867 

20,756 

22,913 

- 

- 

- 

- 

- 

- 

- 

- 

2016 
Total 
£ 

302 

- 

48 

- 

11,362 

15,525 

9,338 

36,575 

2016 
Pension
£

30,533

20,154

9,894

1,000

294,026

187,951

115,597

659,155

DIRECTORS’ INTERESTS

At 31 March 2017, the Directors had the following beneficial interests in the Company’s shares.

Ordinary shares of 1p each 

31 March 2017 

31 March 2016

J-H Mohr 

P Begun 

C C Bona 

P R Gunning 

A Q Roberts 

L A Wheatley 

- 

2,740,000 

540,000 

1,250,000 

500,000 

N/A 

-

2,740,000

450,000

1,000,000

500,000

-

From the end of the year until 7 June 2017 there have been no changes in the above interests. No Directors, or other family members, 

had any interests in the deferred share capital of the Company.

39

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
 
              
 
 
 
 
 
 
 
              
 
 
DIRECTORS’ REMUNERATION REPORT (CONTINUED)

The Group’s share price performance for the period under review charted with the AIM all share is shown below. The market price of 

shares as at 31 March 2017 was 6.38pence (2016: 10.75pence). The range during 2017 was 6.25pence to 16.50pence. At 31 May 2017, the 

price was 9.78pence.

40

INDEPENDENT AUDITORS’ REPORT 
TO THE MEMBERS OF GRAFENIA PLC

We have audited the financial statements of Grafenia plc for the year ended 31st March 2017, set out on pages 34 to 71.  The financial 

reporting framework that has been applied in their preparation is applicable law and International Financial Reporting Standards 

(IFRSs) as adopted by the EU and, as regards the parent company financial statements, as applied in accordance with the provisions of 

the Companies Act 2006.

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006.  

Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them 

in an auditor’s report and for no other purpose.  To the fullest extent permitted by law, we do not accept or assume responsibility to 

anyone other than the company and the company’s members, as a body, for our audit work, for this report, or for the opinions we have 

formed.  

RESPECTIVE RESPONSIBILITIES OF DIRECTORS AND AUDITOR  

As explained more fully in the Directors’ Responsibilities Statement set out on page 37, the directors are responsible for the 

preparation of the financial statements and for being satisfied that they give a true and fair view. Our responsibility is to audit, and 

express an opinion on, the financial statements in accordance with applicable law and International Standards on Auditing (UK and 

Ireland).  Those standards require us to comply with the UK Ethical Standards for Auditors.

SCOPE OF THE AUDIT OF THE FINANCIAL STATEMENTS

A description of the scope of an audit of financial statements is provided on the Financial Reporting Council’s website at 

www.frc.org.uk/auditscopeukprivate.

OPINION ON FINANCIAL STATEMENTS  

In our opinion:  

•  the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31st March 

2016 and of the group’s profit for the year then ended; 

•  the group financial statements have been properly prepared in accordance with IFRSs as adopted by the EU;

•  the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the EU and as 

applied in accordance with the provisions of the Companies Act 2006; and 

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

OPINION ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006 

In our opinion the information given in the Strategic Report and the Directors’ Report for the financial year is consistent with the 

financial statements.

Based solely on the work required to be undertaken in the course of the audit of the financial statements and from reading the 

Strategic report and the Directors’ report:

•  we have not identified material misstatements in those reports; and  

•  in our opinion, those reports have been prepared in accordance with the Companies Act 2006.  

41

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION  

We have nothing to report in respect of the following matters where the Companies Act 2006 requires us to report to you if, in our 

opinion:  

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or  

•  the parent company financial statements and the part of the Directors’ Remuneration Report to be audited are not in agreement 

with the accounting records and returns; or  

•  certain disclosures of directors’ remuneration specified by law are not made; or  

•  we have not received all the information and explanations we require for our audit.  

WILL BAKER (SENIOR STATUTORY AUDITOR)

FOR AND ON BEHALF OF KPMG LLP, STATUTORY AUDITOR

KPMG LLP 

7 June 2017 

Chartered Accountants 

1 St Peter’s Square 

Manchester 

M2 3AE

42

 
 
 
 
CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

FOR THE YEAR ENDED 31 MARCH 2017 

Note 

Continuing Operations 

Revenue 

Raw materials and consumables used 

Gross profit 

Staff costs 

Other operating charges 

Depreciation and amortisation 

Restructuring costs 

Total expenses 

Operating loss 

Operating (loss)/profit analysed as:

Operating (loss)/profit before restructuring costs 

Restructuring costs 

Operating loss  

Financial income 

Financial expenses 

Net financing expense 

Loss before tax 

Tax income 

(Loss)/profit from continuing operations after tax 

Profit from discontinued operations after tax 

(Loss)/Profit for the year 

Other comprehensive income 

Total comprehensive income for the year 

EPS – Continuing Operations 

EPS – Discontinued Operations 

EPS – Total (1) 

(1) Earnings per share suffers no dilution

The notes on pages 47 to 71 form part of these financial statements.

3 

5 

4 

7 

6 

16 

16 

16 

2017 

£000 

10,445 

(3,860) 

6,585 

(3,716) 

(2,049) 

(1,746) 

(57) 

(7,568) 

(983) 

(926) 

(57) 

(983) 

17 

(21) 

(4) 

(987) 

362 

(625) 

- 

(625) 

- 

(625) 

(1.37)p 

- 

(1.37)p 

2016

£000

10,766

(3,631)

7,135

(3,776)

(1,838)

(1,462)

(308)

(7,384)

(249)

59

(308)

(249)

5

(16)

(11)

(260)

270

10

54

64

-

64

0.02p

0.12p

0.14p

43

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
 
 
              
 
 
 
 
 
 
 
 
 
              
 
 
 
 
CONSOLIDATED STATEMENT OF CHANGES IN EQUITY – 
CONSOLIDATED AND COMPANY

GROUP – YEAR ENDED 31 MARCH 2016

Balance at 31 March 2015 

Share 
Capital 

475 

Profit and total comprehensive income for the year 

Own shares acquired 

Dividends paid 

Total movement in equity  

Balance at 31 March 2016 

- 

- 

- 

- 

475 

GROUP – YEAR ENDED 31 MARCH 2017

Loss and total comprehensive income for the year 

Own shares acquired 

Total movement in equity  

- 

- 

- 

Balance at 31 March 2017 

475 

COMPANY – YEAR ENDED 31 MARCH 2016

Balance 31 March 2015 

Share 
Capital 

475 

Profit and total comprehensive income for the year 

Own shares acquired 

Dividends paid 

Total movement in equity  

Balance at 31 March 2016 

- 

- 

- 

- 

475 

COMPANY – YEAR ENDED 31 MARCH 2017

Loss and total comprehensive income for the year 

Own shares acquired 

Total movement in equity 

- 

- 

- 

Balance at 31 March 2017 

475 

Total
£000

5,952

64

(168)

(586)

(690)

Total
£000

5,498

791

(168)

(586)

37

Share 
premium 
£000 

Merger  
reserve  
£000 

Treasury 
Shares 
£000 

Retained
Earnings  
£000 

838 

(69) 

4708 

- 

- 

- 

- 

- 

(168) 

- 

(168) 

64 

- 

(586) 

(522) 

838 

(237) 

4,186 

5,262

- 

- 

- 

- 

(24) 

(24) 

(625) 

- 

(625) 

(625)

(24)

(649)

838 

(261) 

3,561 

4,613

Share 
premium 
£000 

Merger  
reserve  
£000 

Treasury 
Shares 
£000 

Retained
Earnings  
£000 

627 

(69) 

4,465 

- 

- 

- 

- 

- 

(168) 

- 

(168) 

791 

- 

(586) 

205 

627 

(237) 

4,670 

5,535

- 

- 

- 

- 

(24) 

(24) 

54 

- 

54 

54

(24)   

30

627 

(261) 

4,724 

5,565

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

The notes on pages 47 to 71 form part of these financial statements.

44

 
 
 
          
 
 
 
CONSOLIDATED AND COMPANY  
STATEMENT OF FINANCIAL POSITION

Note 

Group 

2017   
£000 

Group 

Company 

2016   
£000 

2017   
£000 

Company
2016
£000

AT 31 MARCH 2017

Non-current assets

Property, plant and equipment 

Investments in subsidiaries 

Intangible assets 

Other receivables 

Total non-current assets 

Current assets

Inventories 

Trade and other receivables 

Current tax repayable 

Cash and cash equivalents 

Total current assets 

Total assets 

Current liabilities

Other borrowings 

Trade and other payables 

Accruals and deferred income 

Other liabilities 

Total current liabilities 

Non-current liabilities

Other borrowings 

Deferred tax liabilities 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity attributable to equity holders of the parent

Share capital 

Merger reserve 

Treasury shares 

Retained earnings 

Total equity 

9 

10 

10 

11 

1 

11 

11 

12 

13 

14 

14 

14 

13 

8 

16 

1,333 

- 

2,305 

50 

3,688 

369 

2,386 

138 

524 

3,417 

7,105 

(83) 

(1,370) 

(389) 

(118) 

1,513 

- 

2,893 

27 

4,433 

316 

2,608 

231 

686 

3,841 

8,274 

(66) 

(1,363) 

(699) 

(108) 

(1,960) 

(2,236) 

(216) 

(316) 

(532) 

(2,492) 

4,613 

475 

838 

(261) 

3,561 

4,613 

(264) 

(512) 

(776) 

(3,012) 

5,262 

475 

838 

(237) 

4,186 

5,262 

- 

637 

- 

- 

637 

- 

4,983 

- 

1 

4,984 

5,621 

- 

(20) 

(36) 

- 

(56) 

- 

- 

- 

(56) 

5,565 

475 

627 

(261) 

4,724 

5,565 

The notes on pages 47 to 71 form part of these financial statements.

These financial statements were approved by the board of directors on 7 June 2017 and were signed on its behalf by:

A Q ROBERTS

Director

-

574

-

-

574

-

4,996

-

-

4,996

5,570

-

(6)

(29)

-

(35)

-

-

-              

(35)

5,535

475

627

(237)

4,670              

5,535

45

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
                            
Note 

Group 

2017   

£000 

Group 

Company 

2016   

£000 

2017   

£000 

Company
2016 

£000

Depreciation, amortisation and impairment (continuing operations) 

1,746 

CONSOLIDATED AND COMPANY 
STATEMENT OF CASH FLOWS

FOR YEAR ENDED 31 MARCH 2017

Cash flows from operating activities

(Loss)/Profit for the year 

Adjustments for:

(Surplus)/Loss on sale of subsidiary 

6 

Net finance expense/(income) 

Foreign exchange gains/(loss) 

Tax income 

Operating cash flow before changes in working capital and provisions 

Change in trade and other receivables 

Change in inventories 

Change in trade and other payables 

Cash generated/(used) from Operations 

Interest paid 

Income tax received/(paid) 

Net cash inflow/(outflow) from operating activities 

Cash flows from investing activities

Proceeds from sale of subsidiary 

Interest received 

Acquisition of plant and equipment 

Capitalised development expenditure 

Acquisition of other intangible assets 

Acquisition of Subsidiary net of cash 

Dividends received 

Net cash (used in)/generated by investing activities 

Cash flows from financing activities

Proceeds from the issue of share capital 

Purchase of own shares 

Payment of finance leases 

Dividends paid  

Net cash used in financing activities 

Net decrease in cash and cash equivalents 

Exchange loss on cash and cash equivalents 

Cash and cash equivalents at start of year 

9 

10 

10 

16 

16 

(625) 

64 

- 

4 

14 

1,462 

(279) 

11 

- 

(362) 

(223) 

777 

235 

(45) 

(361) 

606 

(21) 

259 

844 

- 

3 

(119) 

(442) 

(327) 

(26) 

- 

(911) 

- 

(24) 

(69) 

- 

(93) 

(160) 

(2) 

686 

1,035 

(322) 

(114) 

(632) 

(33) 

(16) 

(20) 

(69) 

1,728 

5 

(438) 

(513) 

(500) 

- 

- 

282 

- 

(168) 

(40) 

(586) 

(794) 

(581) 

(10) 

1,277 

54 

- 

- 

11 

(11) 

- 

54 

13 

- 

21 

88 

- 

- 

88 

- 

- 

- 

- 

- 

(63) 

- 

(63) 

- 

(24) 

- 

- 

(24) 

1 

- 

- 

1 

791

-

114

(902)

(8)

-

(5)

(1,884)

-

4

(1,885)

-

-

(1,885)

1,728

-

-

-

-

-

910

2,638

-

(168)

-

(586)

(754)

(1)

-

1

-

Cash and cash equivalents at 31 March 2017  

12 

524 

686 

The notes on pages 47 to 71 form part of these financial statements.

46

 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
      
 
 
 
 
 
              
 
 
 
 
 
 
 
NOTES (FORMING PART OF THE FINANCIAL STATEMENTS)

1. ACCOUNTING POLICIES

BASIS OF PREPARATION

Grafenia plc (the “Company”) is a public company incorporated and domiciled in the UK. 

The Group financial statements consolidate those of the Company and its subsidiaries (together referred to as the “Group”). The 

parent company financial statements present information about the Company as a separate entity and not about its Group.

STATEMENT OF COMPLIANCE

Both the parent company financial statements and the Group financial statements have been prepared by the Directors in accordance 

with International Financial Reporting Standards as adopted by the EU (“Adopted IFRSs”) and under the historical cost convention. 

On publishing the parent company financial statements here together with the Group financial statements, the Company is taking 

advantage of the exemption in s408 of the Companies Act 2006 not to present its individual Statement of Comprehensive Income 

statement and related notes that form a part of these approved financial statements.

The financial statements were approved by the Board of Directors on 7 June 2017.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in these 

consolidated financial statements. To improve the clarity of the financial statements a number of policies are presented alongside the 

relevant accounting note. 

BASIS OF CONSOLIDATION

The Group financial statements comprise the financial statements of the Company and all of its subsidiaries made up to the financial 

year end. Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or has rights to, variable 

returns from its involvement with the entity and has the ability to affect those returns through its power over the entity. In assessing 

control, the Group takes into consideration potential voting rights. The acquisition date is the date on which control is transferred to 

the acquirer. The financial statements of subsidiaries are included in the consolidated financial statements from the date that control 

commences until the date that control ceases.

Accounting policies are consistently applied throughout the Group. Intercompany balances and transactions have been eliminated. 

Profits from intercompany sales, to the extent that they are not yet realised outside the Group, have also been eliminated.

GOING CONCERN

Information regarding the Group’s business activities together with the factors likely to affect its future development, performance 

and position is set out in the Chief Executive’s Statement on pages 13 to 27. The financial position of the Group, its cash flows, liquidity 

position and borrowing facilities are described on pages 29 to 31. In addition, note 16 to the financial statements includes details of the 

Group’s financial instruments and hedging activities; and its exposures to credit risk and liquidity risk. 

The Group has the financial resources and opportunities to grow. As a consequence, the Directors believe that the Group is well 

placed to manage its business risks successfully despite the current uncertain economic outlook.  After making enquiries, including a 

consideration of reasonable sensitivities, the Directors have a reasonable expectation that the Company and the Group have adequate 

resources to continue in operational existence for the foreseeable future. Cash flow forecasts indicate cash inflows to ensure that 

sufficient cash is available for future trading and investment. The Group’s external funding is made up of finance leases and a small 

loan totalling £299,000 against cash balances of £524,000 at the year end and the Company’s bank provides a £250,000 overdraft 

facility. Accordingly they continue to adopt the going concern basis in preparing the annual report and financial statements. 

47

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  20171. ACCOUNTING POLICIES (CONTINUED)

BUSINESS COMBINATIONS

For acquisitions the Group measures goodwill at the acquisition date as the:

•  fair value of the consideration transferred; plus 

•  recognised amount of any non-controlling interests in the acquiree; plus

•  fair value of the existing equity interest in the acquiree; less

•  net recognised amount (fair value) of the identifiable assets acquired and liabilities assumed. 

When the excess is negative, a bargain purchase gain is recognised immediately in profit or loss.

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, are expensed as incurred.

Any contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified 

as equity, it is not re-measured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the 

contingent consideration are recognised in profit or loss.

INVESTMENTS

Investments in subsidiaries are stated at cost. Where in the opinion of the Directors an impairment of the investment has arisen, the 

value of the investment will be written down to the recoverable amount in accordance with IAS 36 ‘Impairment of Assets’.

INVENTORIES 

Inventories are valued at the lower of cost and net realisable value. Cost is based on the first-in first-out principle and is valued at 

purchased cost. Net realisable value is based on estimated selling price less additional costs to completion and necessary costs to 

make the sale. Inventories are made up of raw materials of £366,000 (2016: £311,000) and work in progress of £3,000 (2016: £3,000). 

INTEREST BEARING BORROWINGS

Interest bearing borrowings are recognised initially at fair value less any attributable transaction costs. Subsequent to initial 

recognition, interest bearing borrowings are stated at amortised cost with any difference between cost and redemption value being 

recognised in the income statement over the period of the borrowings on an effective interest basis.

IMPAIRMENT OF ASSETS

The carrying amounts of the Group’s assets, other than inventories and deferred tax assets, are reviewed at each balance sheet date to 

determine whether there is any indication of impairment. If any such indication exists, the asset’s recoverable amount is estimated. 

For assets that have an indefinite useful life and intangible assets that are not yet available for use, the recoverable amount is 

estimated at each balance sheet date.

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds its recoverable 

amount. Impairment losses are recognised in profit and loss.

CALCULATION OF RECOVERABLE AMOUNT

The recoverable amount of the Group’s receivables carried at amortised cost is calculated as the present value of estimated future 

cash flows, discounted at the original effective interest rate (i.e. the effective interest rate computed at initial recognition of these 

financial assets). Receivables with a short duration are not discounted.

The recoverable amount of other assets is the greater of their fair value less costs to sell and value in use. In assessing value in use, the 

estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments 

of the time value of money and the risks specific to the asset. For an asset that does not generate largely independent cash inflows, the 

recoverable amount is determined for the cash generating unit to which the asset belongs.

48

 
 
 
 
OPERATING LEASE PAYMENTS

Payments made under operating leases are recognised in profit and loss on a straight-line basis over the term of the lease. Lease 

incentives received are recognised in profit and loss as an integral part of the total lease expense over the term of the lease.

FINANCE LEASE PAYMENTS

Minimum lease payments are apportioned between the finance charge and the reduction of the outstanding liability. The finance 

charge is allocated to each period during the lease term so as to produce a constant periodic rate of interest on the remaining balance 

of the liability.

FINANCING COSTS

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend income 

is recognised in profit and loss on the date the entity’s right to receive payments is established.

FOREIGN CURRENCIES

Foreign currency transactions are recorded at the exchange rate prevailing at the date of the transaction. At each Balance Sheet date, 

monetary assets and liabilities denominated in foreign currencies are retranslated at the exchange rate prevailing at the Balance Sheet 

date. Translation differences on monetary items are taken to profit and loss.

Non-monetary assets and liabilities that are measured in terms of historical cost in foreign currency are translated using the exchange 

rate at the date of transaction.

The financial statements of overseas subsidiaries are translated into sterling at the exchange rate ruling at the Balance Sheet date; 

income and expenses are translated at exchange rates at the date of transaction. The resulting surpluses and deficits are taken directly 

to profit and loss.

On disposal of a foreign subsidiary any cumulative exchange differences held in shareholders’ equity are transferred to the 

Consolidated Statement of Comprehensive Income.

TRADE AND OTHER RECEIVABLES

Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost 

using the effective interest method, less any impairment losses.

TRADE AND OTHER PAYABLES

Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost 

using the effective interest method.

49

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  20171. ACCOUNTING POLICIES (CONTINUED)

USE OF ESTIMATES AND JUDGEMENTS

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the 

application of the accounting policies and the reported amounts of assets, liabilities, income and expenses.  Actual results may differ 

from these estimates. 

Estimates and underlying assumptions are reviewed on an ongoing basis.  Revisions to accounting estimates are recognised in the 

period in which the estimate is revised and in any future periods affected.

Significant areas of estimation uncertainty and critical judgements in applying accounting policies that have the most significant effect 

on the amounts recognised in the financial statements are described below:  

• 

Intangibles – capitalisation of software and development costs

The Board consider that the Group’s key differentiators stem from its proprietary software, operationally W3P and that developed 

to support Nettl, Marqetspace, BrandDemand, Templating and Online initiatives. It is essential to continue investing in these 

assets. Projects are agreed with user forums to improve functionality for partners. Separate projects are defined for international 

expansion and for new initiatives as they are identified. Development costs are capitalised where a project has been defined, tested 

and expected to realise future economic benefits. Programming is carried out by third parties who work to a detailed specification 

and schedule. The Board exercises judgement in determining the costs to be capitalised and will use estimates to determine 

the useful economic life to be applied typically 3 years or whilst the asset in question remains in use. Further, the Board will use 

estimates of future incremental cash flows in assessing the carrying value of intangible assets.

•  Recoverability of receivables

The Group reviews outstanding loan balances and overdue trade debtors on a regular basis and makes provisions against those 

balances considered most at risk.  In estimating the bad debt provision management will consider the level of debt over 90 days 

overdue, agreement and compliance with payment plans and the ability to offset the risk against related payables.

STANDARDS, AMENDMENTS AND INTERPRETATIONS THAT HAVE BEEN ENDORSED, BUT WHICH ARE NOT YET EFFECTIVE 

AND HAVE NOT BEEN EARLY ADOPTED BY THE GROUP:

• 

IFRS 9 Financial Instruments – effective for periods starting on or after 1 January 2018 – Deals with the classification and 

measurement of financial assets.

• 

IFRS 15 – Revenue from contracts with customers – effective for periods starting on or after 1 January 2018 – Established a single 

comprehensive model to use in the accounting of revenue arising from customers.

• 

IFRS 16 – Leases – effective for periods starting on or after 1 January 2019 – Introduces a single lessee accounting model. The 

standard has not yet been endorsed by the EU.

These new standards, amendments to standards and interpretations have been issued but are not yet effective, and therefore have not 

yet been adopted by the Group. These are not expected to have a material impact on the Group’s accounts when adopted.

2. ACQUISITIONS OF SUBSIDIARIES

Acquisitions in the current period

On 16 January 2017, the Company acquired all of the ordinary shares in Arthur Diamond Design Limited (ADD) for £63,000, satisfied 

in cash. The company designs, manufactures and installs building signage and vehicle graphics. This signage service is a logical 

extension of Grafenia’s Brand Partners offering. In the three months to the period end the subsidiary contributed a loss of £327 to the 

consolidated result for the year. If the acquisition had occurred on 1st April 2016 Group revenue would have been £307,000 higher and 

an estimated net profit of £5,000 would have been added to Group results. In determining these amounts, management has assumed 

that the fair value adjustments that arose on the date of acquisition would have been the same if the acquisition occurred on the first 

day of accounting period.

50

 
 
Effect of acquisition

The acquisition had the following effect on the Group’s assets and liabilities. 

  Book and Fair values
on acquisition

£000      

Acquiree’s net assets at the acquisition date:

Property, plant and equipment 

Intangible assets

Inventories 

Trade and other receivables 

Cash and cash equivalents 

Interest-bearing loans and borrowings 

Trade and other payables 

Net identifiable assets and liabilities 

Consideration paid:

Initial cash price paid 

Equity instruments issued 

Contingent consideration at fair value 

Deferred consideration at fair value 

Total consideration 

36

8

37

37

(38)

(68)

12

63

Nil

-

-

63

Goodwill of £51,000 arose on the acquisition and recognises the value placed upon acquired customer revenues.

No equity instruments were used in the transaction.

The Company has agreed to pay the vendor an additional consideration if EBIT for the 12 months ended 31 December 2017 exceeds 

£30,000, capped at EBIT £200,000 this would potentially earn the vendor an additional £90,000. As any additional consideration is 

contingent on the vendor continuing to be employed by the Group it will be treated as remuneration when earned.

51

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
3. REVENUE AND SEGMENTAL INFORMATION

Revenue represents the invoiced amount, net of Value Added Tax, of goods sold and services provided to customers outside the 

Group and is recognised as follows:-

•  For printing services revenue is recognised on completion of the print run at the fair value of the consideration receivable net of any 

discounts as the risks and rewards of the inventory pass to the Customer upon completion of printing.  Revenue recognised relates 

only to amounts invoiced to Customers rather than the full amount paid by the end client. Where production is undertaken by a 

supplier, revenue is recognised when the supplier dispatches the goods. 

•  Print partners may use the Group’s Brambl web design tool paying a monthly fee plus charges when websites are deployed and 

hosted.

•  Revenue in respect of brand licence fees for printing.com and Nettl are spread evenly over the period to which the rights are made 

available. An initial fee is charged in relation to training and set-up which is recognised based on the fair value of these services at 

the time they are delivered. 

•  Nettl partners monthly fees, and therefore revenue, is recognised in the month of supply. 

•  The Group owns and operates a number of Nettl Studios which design, deploy and host websites. Revenue is recognised against 

milestones agreed with Clients whilst being designed. Ongoing services are then supplied, charged and recognised on a monthly 

basis.

•  Master Licensees have agreements based on the use of the Group’s Brands and platforms. Fees are agreed at a minimum monthly 

rate which rises when minimum activity rates are exceeded. Charges and therefore revenues are recognised on a monthly basis.

As in the prior year the Group’s operating and reporting segments are geographic being UK & Ireland, Europe and others.  The 

segmental analysis by nature of service now states Licence Fees, Company owned Studio revenue, Brand Partner print and Online 

sales plus Trade print. This disclosure correlates with the information which is presented to the Chief Operating Decision Maker, the 

Chief Executive (CEO), who reviews revenue (which is considered to be the primary growth indicator) by segment.  The Group’s costs, 

finance income, tax charges, non-current liabilities, net assets and capital expenditure are only reviewed by the CEO at a consolidated 

level and therefore have not been allocated between segments in the analysis below.  

Of the Group revenue of £10,444,000, £9,342,000 was generated in the UK (2016: £9,551,000).  Revenue generated outside the UK 

is primarily attributable to France £385,000 (2016: £427,000) and Republic of Ireland £292,000 (2016: £306,000). No single customer 

provided the Group with over 10% of its revenue.

In Licence Fees BrandPartners, Nettl and printing.com, amounted to £0.80m (2016: £0.61m). White label fees reduced to £0.3m (2016: 

£0.42m). Master Licensees increased to £0.53m (2016: £0.51m). Company Studios achieved Website sales of £0.15m (2016: £0.14m).

Of the Group’s non-current assets (excluding deferred tax) of £3,688,000, £3,626,000 are located in the UK.  Non-current assets 

located outside the UK are in France £12,000 (2016: 12,000) and the Republic of Ireland £49,000 (2016: £27,000).

52

ANALYSIS BY LOCATION OF SALES 

UK & Ireland 

£000 

Europe 

£000 

Other 

£000 

Total

£000

Period ended 31 March 2017

Segment revenues 

Operating Expenses 

EBITDA 

Results from operating activities 

Net finance expense 

Loss before tax 

Tax Income 

Loss for the period 

Unallocated net assets 

Period ended 31 March 2016

Segment revenues 

Operating Expenses 

EBITDA 

Results from operating activities 

Exceptional restructuring costs 

Net finance income 

Loss before tax 

Tax Income 

Profit from continuing operations after tax 

Profit from discontinued operations after tax 

Profit for the period 

Unallocated net assets 

9,634 

430 

380 

10,444

(11,427)

763

(983)

(4)

(987)

329

(658)

4,613

Total

£000

Europe 

£000 

Other 

£000 

540 

369 

10,766

UK & Ireland 

£000 

9,857 

(10,707)

1,213 

59

(308)

(11)

(260)

270

10

54

64

5,262

53

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Licence 
Fees 

Company 
Studios 

£000 

£000 

Brand 
Partner 
Print
£000 

Online &  
Trade

Total   

£000 

£000

1,489 

1,151 

3,762 

4,042 

10,444

(11,427)

763

(983)

(4)

(987)

329

(658)

4,613

Licence 
Fees 

Company 
Studios 

£000 

£000 

Brand 
Partner 
Print

£000 

Online &  
Trade

Total   

£000 

£000

1,403 

1,425 

3,893 

4,045 

10,766

(10,707)

1,213

59

(308)

(11)

(260)

270

10

54

64

5,262

ANALYSIS BY TYPE 

Period ended 31 March 2017

Segment revenues 

Operating Expenses 

EBITDA 

Results from operating activities 

Net finance expense 

Loss before tax 

Tax Income 

Loss for the period 

Unallocated net assets 

Period ended 31 March 2016

Segment revenues 

Operating Expenses 

EBITDA 

Results from operating activities 

Exceptional restructuring costs 

Net finance income 

Loss before tax 

Tax Income 

Profit for the period for continuing operations 

Profit from discontinued operations 

Profit for the period 

Unallocated net assets 

54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4. (LOSS)/PROFIT BEFORE TAXATION 

Included in profit are the following: 

Operating lease rentals 

Amortisation of intangible assets 

Depreciation 

(Gain)/Loss on foreign currency transactions 

Restructuring costs

There were restructuring costs of £57,000 in the financial year (2016: £308,000). 

Auditors’ remuneration:

Audit of these financial statements 

Amounts receivable by auditors and their associates in respect of:

Audit of financial statements of subsidiaries of the company 

Tax compliance services 

Other tax advisory services 

Review of interim financial statements 

Other assurance services 

2017 
£000 

256 

1,409 

336 

(14) 

2017 
£000 

18 

24 

11 

12 

8 

2 

2016
£000

306

1,139

379

(39)

2016
£000

18

27

11

12

8

2

The 2017 Auditors’ remuneration for statutory audit services and non-audit services relate solely to amounts paid to KPMG LLP.

Amounts paid to the Group’s Auditor in respect of services to the Company, other than the audit of the Company’s financial 

statements, have not been disclosed as the information is required instead to be disclosed on a consolidated basis.

5. STAFF NUMBERS AND COSTS

The average number of persons employed by the Group (including Directors) during the year analysed by category, were as follows:

Number of employees 

Administration 

Sales and distribution 

Production 

        Group 

Group      Company 

  Company

2017 

2016 

2017 

2016

14 

50 

56 

120 

14 

53 

57 

124 

3 

- 

- 

3 

3

-

-

3

55

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
5. STAFF NUMBERS AND COSTS (CONTINUED)  

The aggregate payroll costs of all employees, including Directors, were as follows:

Group 
2017 
£000 

3,275 

385 

56 

3,716 

Group     Discontinued  Discontinued 
2017 
2016 
£000 
£000 

2016 
£000 

Company 
2017 
£000 

  Company
2016
£000

3,358 

356 

62 

3,776 

- 

- 

- 

- 

353 

61 

18 

432 

79 

3 

- 

82 

61

6

-

67

Wages and salaries 

Social security costs 

Other pension costs 

Defined contribution plan

The Group operates a defined contribution pension scheme for employees.  The assets of the scheme are held separately from those 

of the Group.  The amounts charged to the Consolidated Statement of Comprehensive Income represent the contributions payable 

to the scheme in respect of the accounting period. In the year ended 31 March 2017 £56,000 of contributions were charged to the 

Consolidated Statement of Comprehensive Income (2016: £62,000). As at 31 March 2017 £3,000 (2016: £3,000) contributions were 

outstanding on the balance sheet.

KEY MANAGEMENT REMUNERATION:

Key managements’ emoluments 

Company contributions to money purchase pension plans 

2017 
£000 

278 

25 

303 

2016 
£000

562

36

598

The Group considers the key management to be the Directors of the Group.  Information covering Directors’ remuneration is set out in 

full in the ‘Elements of remuneration’ section of the Directors Remuneration Report on page 38.

The aggregate of emoluments for the highest paid Director was £192,000 (2016: £283,000), and Company pension contributions of 

£16,000 (2016: £11,000) were made to a money purchase scheme on their behalf.

Directors for whom retirement benefits are accruing under money purchase schemes 2 (2016: 3).

56

 
 
 
 
              
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
6. DISCONTINUED OPERATIONS

The disposal of Grafenia BV was completed on 6 October 2015. The results for discontinued operations for the period and previous 

year were as follows:

Revenue 

Expenses 

Operating (Loss)/Profit  

Finance revenue 

Finance expense 

Surplus on disposal of discontinued operations 

Profit before tax 

Taxation 

Profit for the period from discontinued operations 

Year ended 
31 March  
2017 
£000 

Year ended
31 March
2016
£000

- 

- 

- 

- 

- 

- 

- 

2,551

(2,729)

(178)

-

-

279

101

(47)

54

The above profit on disposal of business of £0.28m is calculated as proceeds of £1.73m less costs of disposal of £0.07m less net assets 

disposed of £1.38m. In addition to the disposal of Grafenia BV, other discontinued operations include the wind up of PDC SA and 

Grafenia France SA being reorganised into Grafenia France sarl, which have been included in the expenses of discontinued operations. 

The net cash flows attributable to discontinued operations for the period and previous year were as follows:

Year ended 
31 March  
2017 
£000 

Year ended
31 March
2016
£000

Operating cash flows 

Investing cash flows 

Financing cash flows 

Net cash outflow 

Exchange loss on cash and cash equivalents  

- 

- 

- 

- 

- 

329

(15)

(386)

(72)

(1)

57

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7. TAXATION

Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in profit and loss except to the extent that it 

relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 

balance sheet date, and any adjustment to tax payable in respect of previous years.  

The adjustment in the tax expense for prior years is primarily due to R&D tax reclaims.  These amounts are recognised by the Group 

when the claims have been drafted. The amounts reclaimed differ from the development costs capitalised under IAS and therefore the 

difference is not recognised as part of the tax base of these assets.   

Recognised in the income statement 

Current tax expense

Current year 

Foreign tax 

Adjustments for prior years 

Deferred tax expense

Origination and reversal of temporary differences (see note 8) 

Movement due to change in rate of tax 

Adjustment in respect of prior year 

Total tax on continuing and discontinuing operations 

The tax (credit)/expense in the income statement is disclosed as follows:

Total tax in income statement on continuing operations 

Total tax in income statement on discontinued operations 

Total tax in income statement  

2017 
£000 

(123) 

7 

(50) 

(166) 

(132) 

(26) 

(38) 

(362) 

(362) 

- 

(362) 

2016
£000

(219)

54

(167)

(332)

52

(56)

113

(223)

(270)

47

(223)

58

 
 
 
 
              
           
7. TAXATION (CONTINUED)

Reconciliation of effective tax rate

Factors affecting the tax charge for the current period:

The current tax charge for the period is lower (2016: lower) than the standard rate of corporation tax in the UK of 20% (2016: 20%). The 

differences are explained below:

Loss on continuing operations 

Profit on discontinued operations 

Loss for the period 

Tax using the UK corporation tax rate of 20% (2015:21%) 

Effects of:

Permanent differences 

Overseas tax losses not recognised 

Difference in overseas tax rate 

Adjustments in respect of prior periods – current tax 

Adjustments in respect of prior periods – deferred tax 

Unrelieved losses carried into following year 

Withholding tax 

R&D losses surrendered 

R&D super deduction 

Movement due to the change in the tax rate 

Total tax repayment 

2017 
£000 

(987) 

- 

(987) 

(197) 

13 

- 

- 

(50) 

(38) 

- 

9 

46 

(143) 

(9) 

(362) 

2016
£000

(260)

101

(159)

(32)

(87)

-

10

(167)

113

75

10

83

(171)

(57)

(223)

The Group Tax Debtor amounts to £138,000 (2016 Debtor: £231,000). The deferred tax liabilities as at 31 March 2017 have been 

calculated using the tax rate of 17% which was substantively enacted at the balance sheet date.  

The UK corporation tax rate has been progressively reduced over the last 4 years. The October 2015 statement announced that the 

rate will further reduce to 19% from 1 April 2017 and 18% from 1 April 2020.

59

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8. DEFERRED TAX ASSETS AND LIABILITIES – GROUP

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 

purposes and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial recognition 

of goodwill, the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in a business 

combination; differences relating to investments in subsidiaries to the extent that they will probably not reverse in the foreseeable 

future.  The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying value 

amount of assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the 

asset can be utilised. 

Recognised deferred tax assets and liabilities  

Property, plant and equipment 

Intangible assets 

Tax (assets)/liabilities 

Movement in deferred tax during the year. 

Assets 
2017 
£000 

Assets 
2016 
£000 

Liabilities 
2017 
£000 

Liabilities
2016
£000

- 

- 

- 

- 

- 

- 

313 

3 

316 

2016 

31 March  Adjustment  Recognised  Recognised 
in income 
due to tax 
rate change
£000 

for prior 
years 

in income 

£000 

£000 

£000 

Property, plant and equipment 

Intangible assets 

507 

5 

512 

(38) 

- 

(38) 

(130) 

(2) 

(132) 

(26) 

- 

(26) 

Movement in deferred tax during the year. 

Property, plant and equipment 

Intangible assets 

1 April 
2015 

Adjustment 
for prior 
years 

Recognised  
in income 

£000 

£000 

£000 

Recognised 
in income 
due to tax
rate change
£000 

394 

9 

403 

113 

- 

113 

55 

(3) 

52 

(55) 

(1) 

(56) 

COMPANY

The Company had no deferred tax assets or liabilities as at 31 March 2017 (2016: £nil).

60

507

5

512

31 March
2017

£000

313

3

316

31 March
2016

£000

507

5

512

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
 
 
 
 
 
 
 
 
 
 
 
 
  
9. PROPERTY, PLANT AND EQUIPMENT – GROUP

Property, plant and equipment is stated at cost less accumulated depreciation and impairments.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of 

property, plant and equipment.

Leases in which the Group assumes substantially all the risks and rewards of ownership of the leased asset are classified as finance 

leases.  Where land and buildings are held under finance leases the accounting treatment of the land is considered separately from 

that of the buildings.  Leased assets acquired by way of finance lease are stated at an amount equal to the lower of their fair value and 

the present value of the minimum lease payments at inception of the lease, less accumulated depreciation and impairment losses.  

Lease payments are accounted for as described below.

Depreciation is charged to profit and loss on a straight-line basis over the estimated useful lives of each part of an item of property, 

plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

Depreciation  

Fixtures and fittings –  

20%-33% straight line 

Plant and equipment – 

10%-30% straight line 

Motor Vehicles –  

25% straight line  

Leasehold improvements –  over remaining lease life 

Where assets have been depreciated down to their estimated residual value they are no longer depreciated, a number of assets were 

subject to this in the year.

Cost

Balance at 31 March 2015 

Additions 

Disposals 

Effect of movements in foreign exchange 

Balance at 31 March 2016 

Balance at 31 March 2016 

Additions 

Acquisition of subsidiary 

Disposals 

Effect of movements in foreign exchange 

Land and 
buildings 
£000 

Plant and 
equipment 
£000 

Motor  Fixtures and 
Fittings
£000 

Vehicles 
£000 

576 

- 

- 

- 

576 

576 

- 

- 

- 

- 

6,888 

556 

(730) 

- 

6,714 

6,714 

25 

62 

- 

- 

57 

- 

- 

2 

59 

59 

- 

27 

- 

- 

781 

252 

(255) 

20 

798 

798 

94 

4 

(46) 

3 

Total

£000

8,302

808

(985)

22      

8,147

8,147

119

93

(46)

3

Balance at 31 March 2017 

576 

6,801 

86 

853 

8,316

Depreciation and impairment

Balance at 31 March 2015 

Depreciation charge for the year 

Disposals 

Effect of movements in foreign exchange 

Balance at 31 March 2016 

Balance 31 March 2016 

Depreciation charge for the year 

Acquisition of subsidiary 

Disposals 

Effect of movements in foreign exchange 

569 

2 

- 

- 

571 

571 

2 

- 

- 

- 

6,136 

218 

(730) 

- 

5,624 

5,624 

191 

45 

- 

- 

44 

8 

- 

2 

54 

54 

- 

11 

- 

- 

439 

151 

(212) 

7 

7,188

379

(942)

9

385 

6,634

385 

143 

1 

(46) 

2 

6,634

336

57

(46)

2

Balance at 31 March 2017 

573 

5,860 

65 

485 

6,983

61

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
              
              
                            
                          
              
9. PROPERTY, PLANT AND EQUIPMENT – GROUP (CONTINUED)

Land and 
buildings 
£000 

Plant and 
equipment 
£000 

Motor  Fixtures and 
Fittings
£000 

Vehicles 
£000 

Net book value

At 31 March 2015 

At 31 March 2016 

At 31 March 2017 

7 

5 

3 

752 

1,090 

941 

13 

5 

21 

LEASED PLANT, MACHINERY AND FIXTURE & FITTINGS

At 31 March 2017 Group had leased assets with a carrying value of £275,000 (2016: £350,000). 

Total

£000

1,114

1,513

342 

413 

368 

1,333

10. INTANGIBLE ASSETS AND INVESTMENTS

RESEARCH AND DEVELOPMENT COSTS

All research costs, which do not proceed to development, are written off as incurred, in the year £nil was written off (2016: nil).

Development costs are also charged to the profit and loss account in the year of expenditure, except when individual projects satisfy 

the following criteria: the project is clearly defined and related expenditure is separately identifiable; the project is technically feasible 

and commercially viable; current and future costs will be exceeded by future sales; and adequate resources exist for the project to be 

completed. In such circumstances the costs are carried forward and amortised over three years. Impairment risk is reviewed by the 

Board.

Amortisation on patents, trademarks and development costs is charged to profit and loss on a straight-line basis over the useful 

economic life of the asset.

•  Patents and trademarks – 

20 years

•  Domain names – 

5% straight line

•  Capitalised development costs – 

3 years 

Reviews of impairment indicators in relation to the carrying value of development expenditure are undertaken annually.

SOFTWARE

External expenditure on computer systems and software is stated at cost less accumulated amortisation and impairment losses.  

Amortisation is on a straight-line basis over the useful economic life of the asset set at three year.

CUSTOMER LISTS 

Intangible assets include customer lists purchased on the buy-back of Studios acquired. Applying IAS36 Stores customer lists are 

being amortised over three to five years and are individually tested bi-annually for indications of impairment. 

GOODWILL

Goodwill arose on the acquisition of ADD Signs Limited in the period. The valuation is supported by a fair value assessment of the 

revenues expected to flow from customer relationships allowing for an appropriate level of attrition. 

62

         
 
 
 
          
                  
 
 
 
 
10. INTANGIBLE ASSETS AND INVESTMENTS (CONTINUED)

IMPAIRMENT TESTING – Goodwill

The recoverable amount of goodwill is determined from value in use calculations. 

The Group prepares cash flow forecasts derived from budgets and two year business plans.  For the purposes of impairment testing 

inflationary growth of 3% is assumed beyond this period.  The sales growth relates to Nettl, printing.com and Marqetspace the 

key revenue streams principally in the UK and Ireland. The growth rates have been determined based on the experience to date of 

operating these sales channels and previous experience of launching websites. 

A pre-tax discount factor of 12.5% (2016: 10%) was applied. 

Group 

Cost

Domain 
name 
£000 

Software  Development 
costs 
£000 

£000 

Customer 
Lists 
£000 

Goodwill 

Other 

£000 

£000 

Balance at 31 March 2015 

464 

2,827 

2,163 

698 

1,272 

151 

Acquisitions – internally developed 

Acquisitions – purchased 

Disposals 

Foreign exchange movement 

Balance at 31 March 2016 

Balance at 31 March 2016 

Acquisitions – internally developed 

Acquisitions - purchased 

Acquisitions of subsidiary 

Disposals 

- 

- 

(108) 

- 

356 

356 

- 

- 

- 

- 

- 

498 

(320) 

6 

513 

- 

(68) 

- 

3,011 

2,608 

3,011 

- 

329 

- 

- 

2,608 

442 

- 

- 

- 

- 

(135) 

- 

563 

563 

- 

- 

- 

- 

- 

(1,253) 

(6) 

13 

13 

- 

- 

49 

- 

- 

2 

- 

1 

154 

154 

- 

- 

- 

- 

(160) 

(284) 

Total

£000

7,575

513

500

(1,884)

1

6,705

6,705

442

329

49

(444)

Balance at 31 March 2017 

356 

3,340 

2,890 

279 

62 

154 

7,081

Amortisation and impairment

Balance at 31 March 2015 

Amortisation for the year 

Disposals 

Foreign exchange movement 

Balance at 31 March 2016 

Balance at 31 March 2016 

Amortisation for the year 

Disposals 

Foreign exchange movement 

341 

28 

(98) 

- 

271 

271 

18 

- 

- 

1,465 

597 

(249) 

3 

793 

417 

(68) 

- 

564 

78 

(135) 

- 

1,816 

1,142 

507 

1,816 

701 

- 

- 

1,142 

627 

(162) 

- 

507 

46 

(285) 

- 

(12) 

- 

24 

- 

12 

12 

- 

- 

- 

52 

19 

(8) 

1 

64 

64 

17 

- 

2 

3,203

1,139

(534)

4

3,812

3,812

1,409

(447)

2

Balance at 31 March 2017 

289 

2,517 

1,607 

268 

12 

83 

4,776

63

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017  
 
 
 
                            
       
              
              
              
              
10.  INTANGIBLE ASSETS AND INVESTMENTS (CONTINUED)

Group 

Net book value

At 31 March 2015 

At 31 March 2016 

At 31 March 2017 

Domain 
name 
£000 

Software  Development 
costs 
£000 

£000 

Customer 
Lists 
£000 

Goodwill 

Other 

£000 

£000 

123 

1,362 

1,370 

134 

1,284 

85 

67 

1,195 

1,466 

823 

1,283 

56 

11 

1 

50 

99 

90 

71 

Total

£000

4,372

2,893

2,305

Amortisation and impairment charge

The amortisation charge of £1,409,000 (2016: £1,139,000) is recognised in profit and loss within depreciation and amortisation expenses.  

An impairment charge of nil (2016: £nil) was recognised during the year.

Investments - Company 

Cost

Balance at 31 March 2015 

Balance at 31 March 2016 

Balance at 31 March 2017 

Shares in
Subsidiary undertakings 
£000 

2,416 

574 

637 

Total
£000

2,416

574

637

The Company owns the whole of the issued ordinary share capital of the following undertakings:

UK incorporated Subsidiary undertakings – wholly owned 

Nature of business/status

Grafenia Operations Limited 

ADD Signs Limited 

Printing.com (UK Franchise) Limited 

Printing.com Franchise Limited 

Nettl UK  Limited 

Grafenia Systems Limited 

Grafenia Technology Limited 

Creative Enterprise Support Limited 

TemplateCloud Limited 

W3P Limited 

W3P Platforms Limited 

Sign Design, Manufacture and Installation – trading

Printing – trading

Franchise contracts – dormant

Franchise contracts – dormant

Partner contracts – dormant

Licence agreements – dormant

Licence agreements – dormant

Enterprise Support – dormant

Template Provision – dormant

Software – dormant

Licence agreements - dormant

France incorporated Subsidiary undertaking – wholly owned 

Nature of business/status

Grafenia France sarl 

Franchise contracts - trading

64

 
 
 
              
 
 
              
11. TRADE AND OTHER RECEIVABLES

Other receivables due from subsidiary companies 

Trade receivables 

Prepayments 

Corporation tax 

Other receivables 

Group 
2017 
£000 

               Group 
2016 
£000 

Company 
2017 
£000 

Company
2016
£000

- 

1,854 

469 

138 

63 

2,524 

- 

2,051 

477 

231 

80 

2,839 

4,678 

4,989

- 

- 

- 

6 

-

-

-

7

4,684 

4,996

Other receivables due from subsidiary companies do not have fixed repayment terms. 

At 31 March 2017 trade receivables are shown net of an allowance for doubtful debts of £415,000 (2016: £212,000). 

An analysis of impairment losses recognised in the year is given in note 17.

Trade and other receivables denominated in currencies other than sterling comprise £167,000 (2016: £192,000) of trade receivables and 

£nil (2016: £nil) of other receivables denominated in Euro.

Non-current assets included the following amounts falling due after more than one year:

Group 
2017 
£000 

         Company 
2016 
£000 

Company 
2017 
£000 

Company
2016
£000

Other receivables 

50 

27 

- 

-

12. CASH AND CASH EQUIVALENTS

Group 
2017 
£000 

         Company 
2016 
£000 

Company 
2017 
£000 

Company
2016
£000

Cash and cash equivalents 

524 

686 

1 

1

Cash and cash equivalents include cash in hand, deposits held at call with banks and other short term highly liquid investments. Cash 

denominated in currencies other than Sterling comprise £58,000 (2016: £31,000) all in Euro.

65

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017  
 
 
       
 
 
 
 
             
 
 
 
13. OTHER INTEREST-BEARING LIABILITIES

The Company had no interest bearing liabilities. The Group had interest-bearing liabilities from Finance Leases and loans amounting 

to £83,000 (2016: £66,000) as a current liability and £216,000 (2016: £264,000) as a non-current liability. For more information on the 

Group and Company’s exposure to interest rate, foreign currency risk and finance leases, see note 17.

14. TRADE AND OTHER PAYABLES

Other trade payables 

Accruals 

Deferred income 

Other liabilities 

Group 
2017 
£000 

         Company 
2016 
£000 

Company 
2017 
£000 

Company
2016
£000

1,370 

375 

14 

118 

1,877 

1,363 

653 

46 

108 

2,170 

20 

36 

- 

- 

56 

6

29

-

35

Other trade payables denominated in currencies other than Sterling comprise £15,000 (2016: £18,000) denominated in Euro.

15. EMPLOYEE BENEFITS

Share-based Save as You Earn (SAYE) Scheme 

The Company launched a SAYE Scheme commencing 1 March 2017. The Scheme offered all employees the opportunity to participate 

in the future growth of the Company through the granting of share options.

The scheme requires employees to commit to making a monthly payment of between £5 and £500 for 36 months. These instalments 

are paid into a savings account, operated by Royal Bank of Scotland plc, held independently from the Company. 

Employees were invited to subscribe for options over ordinary shares of 1 penny each in the Company (“Ordinary Shares”) with an 

exercise price of 7.75 pence per share, representing the closing mid-market price of the Ordinary Shares on the day prior to the 

invitation to participate. The options are exercisable when all 36 payments have been made, between 1 March 2020 and 31 August 

2020.

A total of 49 employees elected to participate in the SAYE Scheme and were granted options over 4,359,460 Ordinary Shares on 

23 February 2017, equating to 9.6 per cent of the current total voting rights in the Company.

66

 
 
 
 
  
16. SHARE CAPITAL  

SHARE CAPITAL - GROUP AND COMPANY

In thousands of shares 

On issue at 31 March 2016 

Purchased by the Company and held in Treasury 

Ordinary shares  

Ordinary shares

2017 

47,558 

(2,150) 

2016

47,558

(1,910)

Shares on the market at 31 March 2017 – fully paid 

45,408 

45,648

Total treasury shares purchased and held by the Company are 2,150,000 (2016: 1,910,000)

Allotted, called up and fully paid 

47,557,835 (2016: 47,557,835) ordinary shares of £0.01 each 

63 deferred shares of £0.10 each 

EARNINGS PER SHARE

The calculations of earnings per share are based on the following profits and numbers of shares:

(Loss)/Profit after taxation for the financial year from continuing operations 

Profit after taxation on discontinued operations 

Weighted average number of shares

For basic earnings per ordinary share 

Exercise of share options 

£000 

475 

- 

475 

2017 
£000 

(625) 

- 

£000

475

-

475

2016
£000

10

54

Number of 
Shares 

Number of
Shares

45,500,884 

46,639,156

- 

-

For diluted earnings per ordinary share 

45,500,884 

46,639,156

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 

meetings of the Company. 

The holders of deferred shares shall not be entitled to any participation in the profits or the assets of the Company and the deferred 

shares do not carry any voting rights.  

Dividends 

Final dividends paid in respect of prior year but not recognised as liabilities in that year 

Interim dividends paid in respect of the current year 

Total dividend paid in the year 

After the balance sheet date the Board proposed no final dividend would be made (2016: £nil)

2017 
£000 

- 

- 

- 

2016
£000

471

115

586

67

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
              
 
 
 
 
 
 
17. FINANCIAL INSTRUMENTS

An explanation of the Group’s objectives, policies and strategies for the role of derivatives and other financial instruments can be 

found on page 29. It is not the Group’s policy to enter into financial derivatives for speculative or trading purposes. The financial 

instruments employed by the Group other than short term debtors and creditors are used to fund its operations and comprise cash, 

short term deposits and finance leases.

The Group’s policy during the financial year ended 31 March 2017 and 31 March 2016 was to place the majority of its cash on short term 

deposit with its bankers and to finance the purchase of significant fixed assets through finance leases.

CREDIT RISK    

Group

The Group’s credit risk is primarily attributable to trade and other receivables both current and non-current. Trade receivables are 

included in the balance sheet net of doubtful receivables, estimated by the Group’s management. The maximum credit risk in respect 

of the Group’s and Company’s financial assets at the yearend is represented by the balance outstanding on trade receivables and 

other receivables due from Partners as shown below.

During the year the Group has continued to use the Pay As You Go (PAYG) model to manage debtors and mitigate the credit risk 

through structured payments.  This model ensures that in most instances total debts do not increase while continuing to serve the 

customer base.  Repayment plans have been entered into separately for certain PAYG debtors and make up £550,000 (2016: £512,000) 

of total gross debtors.  The Group retains the right to charge interest on overdue balances and re-call debts ahead of the payment 

plans agreed.     

The ageing of trade receivables and other receivables (not including prepayments) due from Partners at the reporting date was:

31 March 2017 
Total 
£000 

31 March 2017 
Impairment 
£000 

31 March 2016 
Total 
£000 

31 March 2016
Impairment 
£000

Not past due 

Past due 0 – 30 days 

Past due 31 – 90 days 

Past due 90 days and over 

IMPAIRMENT

Balance at 31 March 2015 

Impairment loss recognised 

Increase in impairment allowance 

Balance at 31 March 2016 

Impairment loss recognised 

Increase in impairment allowance 

Balance at 31 March 2017 

1,171 

241 

348 

622 

2,382 

- 

- 

- 

(415) 

(415) 

1,106 

326 

363 

555 

2,350 

-

-

-

(212)

(212)

£000

216

(48)

44

212

(52)

255

415

Of the total impairment provision £118,000 (2016: £90,000) relates to Partners that have ceased trading.

68

 
 
 
 
      
 
 
 
 
 
              
 
 
 
              
 
              
COMPANY

The Company did not have trade receivables at the year end.

INTEREST RATE RISK

The Group and the Company do not have a material exposure to interest rates.  

LIQUIDITY RISK

The following are the contractual maturities of financial liabilities including estimated interest payments and excluding the impact of 

netting agreements:

31 March 2017

Trade and other payables 

Bank Loans 

Finance lease liability 

31 March 2016

Trade and other payables 

Bank Loans 

Finance lease liability 

Carrying  Contractual 
cash flows 
£000 

amount 
£000 

6 months 
or less 
£000 

6-12 
months
£000 

1-2 years 

2-5 years

£000 

£000

1,877 

24 

275 

2,176 

1,877 

1,877 

31 

310 

4 

47 

2,218 

1,928 

- 

4 

47 

51 

- 

8 

91 

99 

-

16

125

141

Carrying 
amount 
£000 

Contractual 
cash flows 
£000 

6 months 
or less 
£000 

6-12 
months
£000 

1-2 years 

2-5 years

£000 

£000

2,170 

- 

330 

2,500 

2,170 

- 

386 

2,556 

2,170 

- 

44 

2,214 

- 

- 

44 

44 

- 

- 

87 

87 

-

-

211

211

All trade receivables are contractually due within 6 months.  

FOREIGN CURRENCY RISK

GROUP

The Group transacts some business in foreign currency, principally Euro, and therefore incurs some transaction risk.  The risk does not 

warrant hedging activity by the Group to defend against the impact of exchange rate movements.

The Group’s exposure to foreign currency risk denominated in GBP was as follows:

Trade receivables 

Cash and cash equivalents 

Trade payables 

31 March 2017 
Euro 
£000 

31 March 2017 
GBP 
£000 

31 March 2016 
Euro 
£000 

31 March 2016
GBP
£000

167 

58 

(15) 

210 

2,567 

467 

(1,356) 

1,678 

192 

31 

18 

241 

2,544

655

(1,381)

1,818

69

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017 
 
 
 
 
 
 
 
 
 
 
 
 
SENSITIVITY ANALYSIS

Where the Group operate in Europe both revenues and costs are in the local currency therefore the level of exchange risk is low.  In the 

Eurozone the Group have a presence in France, and Ireland. In managing interest rate and currency risks the Company and Group aims 

to reduce the impact of short-term fluctuations on the Company and Group’s earnings.

At 31 March 2017, it is estimated that a general increase of one percentage point in the value of the Euro would increase the Group’s 

profit before tax by approximately £2,000 (2016: £3,000) with an equal adjustment to equity.

FAIR VALUES

There is a difference of £20,000 (2016: £14,000) between fair and carrying values on the balance sheet. 

TRADE AND OTHER RECEIVABLES

The fair value of trade and other receivables is estimated as the present value of future cash flows, discounted at the market rate of 

interest at the reporting date.

TRADE PAYABLES

The fair value of trade and other payables is estimated as the present value of future cash flows, discounted at the market rate of 

interest at the reporting date.

FINANCE LEASE LIABILITY / BANK LOANS

The fair value, which is determined for disclosure purposes, is calculated based on the present value of future principal and interest 

cash flows, discounted at the market rate of interest at the reporting date. The market rate of interest for finance leases is determined 

by reference to similar lease agreements.

18. OPERATING LEASES

Non-cancellable operating lease rentals are payable as follows: 

Plant and machinery

Less than one year 

Between one and five years 

Land and buildings 

Less than one year 

Between one and five years 

 Group 
2017 
£000 

Group 
2016 
£000 

Company 
2017 
£000 

Company
2016 
£000

15 

8 

259 

426 

708 

16 

21 

213 

511 

761 

- 

- 

- 

- 

- 

-

-

-

-

-

The most significant lease in land and buildings is that of the Manchester Production Hub and Head Office.

GROUP

During the year £256,000 (2016: £306,000) was recognised as an expense in profit and loss in respect of operating leases.

70

      
 
 
 
 
 
19. CAPITAL COMMITMENTS

The Group and Company have no commitments to incur capital expenditure at the yearend (2016: £nil). 

20. CONTINGENCIES

Neither the Group nor the Company had contingencies at the yearend (2016: £nil).

21. RELATED PARTIES

The Company provides cross company guarantees to the Group’s bankers in respect of the overdraft facility. The Company  receives 

dividends from its subsidiaries Grafenia Operations Limited and Grafenia BV prior to its disposal. In the year ended 31 March 2017 no 

dividends were received (2016: £910,000). Total sales to subsidiary undertakings were nil (2016: £nil) and total expenses incurred from 

subsidiary undertakings were nil (2016: £nil). The amounts outstanding at the year-end from subsidiary undertakings are shown in 

note 11.

Transactions with key management personnel 

Directors of the Company control 11.08 per cent of the voting shares of the Group. 

The compensation of the Directors, who are the key management personnel, is disclosed in the Directors Remuneration Report see 

pages 38 to 39.

71

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2017ADVISERS AND COMPANY INFORMATION

Registered Office  

Third Avenue

The Village 

Trafford Park 

MANCHESTER 

M17 1FG

Company Number 

03983312 (England and Wales)

Website Address 

www.grafenia.com

Company Secretary  

Richard A Lightfoot

Auditors  
to the Company 

Registrars  
and Receiving Agents 
to the Company  

KPMG LLP
1 St Peter’s Square

MANCHESTER

M2 3AE

Capita Registrars
Northern House

Woodsome Park

Fenay Bridge

HUDDERSFIELD

HD8 0LA

Bankers  
to the Group 

The Royal Bank of Scotland plc
1 Spinningfields Square

MANCHESTER

M3 3AP

Financial Adviser, 
Nominated Adviser 
and Broker 
to the Company 

Solicitors  
to the Company 

N+1 Singer
West One

114 Wellington Street

LEEDS
LS1 1BA

Gateley plc
Ship Canal House

98 Kings Street

MANCHESTER

M2 4WU

72

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Third Avenue > The Village > Trafford Park > Manchester > M17 1FG

t: +44 (0)161 848 5700 > e: investors@grafenia.com

WWW.GRAFENIA.COM

Grafenia plc is registered in England and Wales under number 03983312

Registered office: Third Avenue, The Village, Trafford Park, Manchester  M17 1FG.  VAT Registration No. GB 764 5390 08

XIR/AQR/CRH/06-17/R1