ANNUAL
REPORT
AND
ACCOUNTS
2018
CONTENTS
01
IN SUMMARY
03 CHAIRMAN’S STATEMENT
13 STRATEGIC REPORT – CHIEF EXECUTIVE’S STATEMENT
29 FINANCIAL REVIEW
33 DIRECTORS
35 DIRECTORS’ REPORT
38 STATEMENT OF DIRECTORS’ RESPONSIBILITIES
39 DIRECTORS’ REMUNERATION REPORT
42
INDEPENDENT AUDITORS’ REPORT
46 CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
47 CONSOLIDATED STATEMENT OF CHANGES IN EQUITY
48 CONSOLIDATED AND COMPANY STATEMENT OF FINANCIAL POSITION
49 CONSOLIDATED AND COMPANY STATEMENT OF CASH FLOWS
50 NOTES (FORMING PART OF THE FINANCIAL REVIEW)
72 ADVISERS AND COMPANY INFORMATION
2
IN SUMMARY
Grafenia are the people behind the Nettl network of neighbourhood studios and the
printing.com brand. We licence our brands and systems in the UK and internationally.
At our production hubs, we manufacture print, display and signs. We sell those to
businesses of all sizes via our brand partner networks and company-owned Nettl stores.
We’re rolling up the signs sector, with the aim of creating a national installation network.
CONTINUING OPERATIONS
Year ended
31 March 2018
Year ended
31 March 2017
Subscription and Licence Fees
Company Studios
Signs
Brand Partners Print
Trade Clients Print
Total Revenue
Gross Profit
EBITDA
Amortisations and Depreciation
Operating (Loss)/Profit
Before Restructuring Costs
Restructuring Costs
Exceptional Gain
Operating Loss After Restructuring
Costs
Net Finance Expense
Tax Income
Loss for the Year
EPS – Continuing Operations
Total Dividend per Share
Capital Expenditure
Acquisition
£000
1,773
1,594
4,000
3,870
3,393
14,630
8,337
669
(1,874)
(1,185)
(20)
102
(1,103)
(137)
294
(946)
(2.07)p
Nil
£1.94m
£2.61m
Net (Debt) / Funds
£(3.04)m
£000
1,489
940
0
3,762
4,254
10,445
6,585
763
(1,746)
(926)
(57)
-
(983)
(4)
362
(625)
(1.37)p
Nil
£0.89m
-
£0.21m
1
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018At our Nettl of Liverpool Waters Business Superstore, we try to inspire
clients. It’s possible to brand their own environments in many different
ways – including functional spaces like toilets.
2
Jan-Hendrik Mohr
Chairman
CHAIRMAN’S
STATEMENT
Dear Shareholders,
The transition of Grafenia plc has progressed well since I last wrote to you.
The aim of this letter is to inform you about the decisions we made to develop the
Group and our reasoning. There is no way to know if the choices we made in the last
fiscal year will prove to be successful. However, we strive to be as open as possible
with you – the owners of the firm – so that you can make up your own mind.
Operational Performance
In the recent fiscal year, our turnover increased by 40% to £14.63m (2017: £10.45m)
and gross profit increased by 27% to £8.34m (2017: £6.59m). Our EBITDA reduced
by 12% to £0.67m (2017: £0.76m). Operating loss increased to £1.10m (2017: £0.98m)
while we achieved an effective Tax income of £0.29m (2017: £0.36m). As in the prior
year the Tax income was mainly due to the Group gaining Research & Development
Relief. We finished the year with a cash position of £0.17m (2017: £0.52m) net debt of
£3.04m (2017: net funds of £0.21m), after spending capital investment of a net £1.1m
(2017: £0.89m) plus consideration of £2.61m for the acquisition of Image Group
(2017: £0.05m for the acquisition of ADD Signs Limited).
These results are mainly impacted by the inclusion of newly acquired sign firms,
most notably Image Group (Image Everything Limited), into our reporting.
This causes the headline sales and gross margin to increase in comparison to last
fiscal year. Underlying, there have been three broad trends that warrant
further commentary:
1. Litho print revenues have been declining. This has mainly been due to
decreasing prices in the marketplace. Given that a significant part of our
production cost is fixed, any decrease in print revenues immediately causes our
contribution margin to decline. This has been the case for many years and we
do not expect this to change. It has been a significant drag on profitability in
the last year. The only good news is that our reliance on profits from litho print
are decreasing every day.
3
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018Drive-in vehicle wrapping bay at Nettl of Liverpool Waters Business
Superstore. Inside we can wrap full vehicles or apply graphics.
4
2. Licence revenues have been increasing. First and foremost, you can thank
our Nettl team leaders Rob, Paul, Chris and Mat for relentlessly driving
partner acquisition and partner development. They’ve been doing a fine job
indeed and their contribution to the Group is remarkable. Only a few years
after launching, Nettl now helps more than 150 partners in the UK to offer
better design products to their clients. Nettl has also been showing quite
encouraging signs internationally, especially in the Netherlands. From an
accounting perspective, you should consider two aspects. Firstly, due to the
contracts in place, we recognise revenues from licence fees when the cash
is due, i.e. primarily monthly. When the number of partners grows quickly
(as it did at the end of this financial year) the recognised revenues for the
accounting period understate the “run-rate” – meaning number of partners
multiplied by monthly licence fees multiplied by 12 months. Secondly, the cost
to acquire these new partner contracts tends to be front-loaded. We lay out
capital to bring new partners on board – by paying our sales team, hosting
exhibitions, marketing and so on – which we think of a bit like an investment.
Due to accounting rules, we have to expense this cost in our profit and loss
statement. If we stopped selling (which we have no plans to – quite the
contrary!) our disclosed earnings would be significantly higher. This effect has
been particularly severe in new markets such as the Netherlands. Over there,
we essentially incur all the costs to set up shop in the very first trading period
with all the fruits coming in pro-rata over time.
3. Our company-owned stores are improving, but are still not where we would
like them to be. The good news is that our store performance has increased a
lot over the last fiscal year. The bad news is overall it’s still not where it needs
to be. Some stores are losing money, partly due to the terms of leases signed
many years back. I strongly believe that improving own studio performance is
the proverbial lowest hanging fruit.
I wish I could present a higher level of granularity in our reporting, to help you
better judge our performance. For a variety of reasons, changing our reporting to
a more granular level didn’t make great sense this reporting period.
Priority has been on integrating the reporting systems of Image Group and
figuring out how our financial controls change, with the change in our business
focus. In fact, we need to have an internal debate and discuss how our KPIs or
segments may change in light of the new focus on acquiring sign businesses. Rest
assured though, we will progress to an increased level of transparency, especially
around unit economics of the individual business lines.
The costs we incur by being public are still a major drag on our financial
performance. We’ve started to disclose our estimate of “plc overhead” to illustrate
the magnitude of the problem. This year EBITDA would have been £1.27m before
corporate costs of £0.60m (compared with £0.62m in the previous year).
5
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018We’ve extended our range of outdoor display kit – from simple flags to
cantilever parasols and massive personalised gazebos.
6
Last year I wrote: “The success of my tenure should be measured by whether we
figure out a way to make better use of our public listing.” With our new focus
on rolling-up (i.e. finding, evaluating, buying and integrating) sign businesses, I
see a realistic chance to grow the group to a size that justifies a listing on a stock
exchange. To that end, we need a) to find enough sign businesses to acquire, b)
to pay prices that make financial sense and c) to integrate these sign businesses
appropriately into a growing organisation. None of this should be taken for
granted and will require great focus and flawless execution from the entire team.
More on this later.
People at Grafenia, Board changes and Priorities in the past year
Frankly, I wouldn’t be asking for your votes at the AGM if I weren’t enjoying
working with the Grafenia team. The big plus of this organisation is the amount
of high quality people that are fun to work with. I admire the energy and sales
focus of the teams. I’m thrilled by the thought that the growing organisation will
offer larger responsibilities and development options for many team members. I
think a lot can be done with our current team and within our current culture. This
is terrifically important and good news.
In last year’s report, I briefly mentioned the outstanding performance of both
Richard and Gavin. In due course, the board decided to appoint both to the plc
board. This promotion has been well deserved and I am delighted to give both
guys even more responsibility.
I’d like to make special comment about new members to the Grafenia family –
especially Neil and Dave of Image Group and Mark of Nettl Liverpool Waters
Business Store (previously ADD Signs). When you put all your energy into
growing a firm and then decide to sell it, it’s a little bit like giving away your
child. Neil, Dave and Mark have decided to stay on board after selling their
firms to join us in growing Grafenia. And it has been working well for everyone –
which is neither common, nor taken for granted. Neil once told me over dinner
that his business rule number one is “people are everything”. If you happen
to be a finance-egghead (like me), such a statement can easily be disregarded
as platitude. If you ever tried to make a merger work, you’ll find out that it’s
anything but. People and culture matter very much indeed.
Last year, I called out three areas that Conrad and I can influence as your non-
executive directors. Nothing has changed regarding the scope of our work
(neither Conrad nor I have become great web designers yet!) This year, I want to
self-evaluate how we did on these areas during the last fiscal year.
7
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018Our Spectacular Spaces look book blends the range of display we
manufacture at Image Group display hub, with our fabric range. Display
isn’t just for exhibitions. We encourage clients to brand their office and
retail environments too.
8
1. Finding the right governance structure
This looks good. While we will always make improvements to individual roles,
both Conrad and I have perceived board work to be a productive and efficient
process. We all care about the same goals and communication is high in content
and low in politics. That’s the tone we want to set for the entire organisation.
Unlike a few years ago, we increasingly involve non-board employees in board
discussions and will extend this even more in the future. We also decided to make
the board a lot more accessible to shareholders. To that end, we overhauled our
AGM format last year to be more inclusive, more informative and more fun.
2. Setting incentives right
I didn’t do well on that one at all. Last year, I briefly described the free cash-
flow based scheme that measures Peter’s bonus. After testing it for a while, we
found it’s not optimal and Conrad and I started a review to introduce an effective
management-wide incentive scheme. There isn’t much to report on yet and I
plan to update you in next year’s letter at the latest, what changes we are making
and why. In the meantime, we are very happy with the acceptance rate of our
SAYE scheme and will offer a new opening this summer. Making team members
shareholders is probably the best incentive alignment you can find and it’s great
to see that a large number of employees at Grafenia will also be co-owners of the
business!
3. Capital allocation (including Post Balance Sheet event)
We have come a long way on that one. Quite recently, the board gained enough
confidence that rolling-up sign businesses is a great use of our capital. When
we struck out to explore this strategy, we used internal funds and debt financing
to buy a couple of sign firms and self-evaluate our performance. We were quite
positively surprised by what we achieved and felt compelled to ask for more
capital to deploy. Not only did this seem very reasonable from an investment
perspective, but it also helped to scale our public company platform better.
On 13 April 2018 we announced we’d conditionally raised £3.44 million by
placing 29,258,331 new Ordinary Shares. These were priced at 12 pence per
share. According to our plan, we should be able to deploy much of this capital
over the next year or so, primarily to fund growth through acquisition and open
further Nettl Business Superstores. We’ll also repay and renegotiate existing
debt arrangements. Investor interest did significantly exceed the amount raised.
However we decided against raising more, to strike a balance between raising
funds that can be deployed in an accretive way and diluting our prior shareholder
base. We are big believers in staging decisions. Let’s see what we can achieve
with the capital raised this spring. Once we have gathered more data and
experience in buying more sign businesses, it may well be prudent to ask for
more capital to deploy. But first comes the work and the ball is in our court to
deliver! We thank all shareholders of the Group for their trust in our work. We are
well aware of the goodwill and responsibility you put in us and we are determined
to make your Grafenia investment worthwhile.
9
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018Although we lead with the sale of websites and signs, print still is a big
part of what we do. Here’s an instore display that our Nettl partners
can use to display our range.
10
Outlook & Current priorities
Current trading is mixed. We see very encouraging progress growing the Nettl
concept and are able to add new products our partners can resell to their clients.
Print revenues continue to be under pressure and are incredibly hard to predict
in the short-term. Meanwhile, we continue to talk to many sign businesses and
are looking at several potentially joining the Grafenia family.
As I wrote last year, a key focus area for the non-executive team is to continue
to improve our internal controls, forecasting function and reporting. We’ve
made some progress and also hired some promising new team members in
our finance function. Nevertheless, we need to improve much more and the
current processes do not allow for scaling the firm as we plan to. For example,
our receivables collection is inefficient and needs to be much more automated.
This is a solvable problem which Conrad and I have prioritised. If Grafenia is to
become a larger firm, it’s better we build an infrastructure we can grow into,
rather than utilising what may have been sufficient for a small business.
We are hosting our AGM on Friday, July 27th in Liverpool and cordially invite
you to visit us. We decided to hold this year’s AGM in our new Nettl of Liverpool
Waters Business Store. It’s important that you as our shareholders experience
first-hand what our new sign focus looks like! In addition to the formal meeting,
we will have plenty of time to elaborate on the signage industry and our sign
acquisition model.
Jan-Hendrik Mohr
Chairman
8 June 2018
11
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018All roads lead to Nettl.
12
Peter Gunning
Chief Executive
STRATEGIC REPORT
CHIEF
EXECUTIVE’S
STATEMENT
Simplify, then simplify again
From the outside looking in, it’s fair to say that, over the last decade, our
business has appeared confusing. When I meet with shareholders, there’s often
a misunderstanding of what our business actually is. It’s clear that what we had
been doing, was anything but clear.
If you’ve browsed our annual reports from previous years, it may have looked like
someone with logo hayfever had sneezed over the pages. That was with the best
of intentions of course. As our traditional business declined, we looked for the
next big thing. And as we’ve tried different business models, different routes to
market and different brands, we’ve introduced complexity to our messaging. Not
everything has equal weight. Not everything has equal importance. Some of our
brands are less equal than others.
One of my priorities has been to simplify our business.
That’s why in my letter, I won’t mention some of the names you’ve seen in the
past. That’s not to say those brands don’t continue to generate revenues. Or
that they aren’t an important part of our sales funnels. Or that we don’t value the
clients from these channels. We most certainly do.
But. Focus requires clarity. And simplicity beats complexity every time.
Our drive to simplify things extends to our systems. We’ve invested in our
platform over the years and it runs almost every part of our business. Like any
large system, new users sometimes find it daunting and unwieldy.
13
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018A few of our ‘Pow Wow’ town hall meetings with Nettl and printing.com
Brand Partners this year. We share things we’re working on and listen to
their ideas.
14
This year we’ve put particular emphasis on redesigning the parts our studio
teams use, to make tasks faster to accomplish and easier to navigate. To remove
barriers. To automate repetitive tasks. And cut processing time.
Start at the end
A couple of years ago, if you’d asked a dozen team members and partners what
they thought we ‘were’, you’d probably get twenty four different answers. Their
view of where we were headed, would be heavily influenced by their job role or
immediate experience.
That had to change. How could they know if they were doing the right things,
if they didn’t know what our ultimate goal was? How did they know whether to
pursue opportunity A or B? When to say yes and when to politely decline?
We needed a ‘north star’. Something to help our teams navigate.
Last year we published our vision for the first time. We didn’t want it to be some
corporate fluff which we engraved onto a big stone or stuck inside a gilded
frame in the lobby. It should be something clear and something referred to
frequently.
At regional ‘town hall’ meetings, we discussed our vision with team members.
We saw everyone in production, in studios and from the sign businesses, new to
the family. We also shared the vision with Nettl and printing.com partners. You’ll
see why.
Now, we ask our teams to refer to the vision when making decisions. Does what
they’re considering move us towards our vision? If so, let’s evaluate it. If not, it’s
probably a distraction and will slow us down.
At last year’s AGM, our resident Nettl of Trafford Park studio-manager-cum-DJ
performed a special sunrise set. But that wasn’t the only excitement. We also
shared our vision with the gaggle of shareholders attending.
Our vision
So here it is. The same vision we shared with our teams:
“To be the world’s leading network of web, design and print studios. Known
as the local place for business, where business happens. Where customer
experience is our priority. Where we deliver compelling value and reliable service
every time. So we are rooted in every team member’s and partner’s success.”
You’ll see that our vision puts customers and brand partners firmly at the centre.
They are our focus. I’ll talk later about the things we’re doing to make our
relationships even stickier.
15
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018To drive footfall in our Nettl of Birmingham Business Store we sell
from-the-bean coffee and snacks.
16
Our strategy
As Jan mentions in his letter, we remain too small to be a plc. We’ve made
material steps in scaling the business. But to remain a plc, we need to scale
further. To achieve this, we’ll use three methods:
Build, buy and licence.
The Grafenia holy trinity, if you like. I’ll take each in turn.
Build
It’s 20 years ago since we opened our first retail store. It would become the
blueprint for the original printing.com model. I’m not bringing this up to
reminisce with misty eyes about the good old days, when it was all just fields.
I’m mentioning it because we still believe retail is very relevant. It’s changed, for
sure. But it continues to have a place.
We own six company stores. Four are ‘first generation’ Nettl web studios
(London, Manchester, Dublin and Exeter). We have one second generation
Business Store in Birmingham and one Superstore in Liverpool.
Stores sell websites, signage, print and display to local SMEs who need help
with creative services. Our company stores are brand beacons to help develop
best practice. We use them to train and attract new Nettl partners and team
members. They’re the purest form of the Nettl model.
We opened our ‘second generation’ Business Store in Birmingham in 2016. At
2,000sqft it’s significantly bigger than other studios. We designed the Business
Store experience with the aim of increasing footfall. That was partly achieved
with both informal and formal meeting space for hire and sales of coffee. It
worked. The things we learned led to the next iteration - the Nettl Business
Superstore. I’ll talk about that in the next section.
Total sales in our company-owned stores grew 70% this year to £1.59m
(2017: £0.94m). Like-for-like sales were up 23% when we exclude Nettl of Exeter
(acquired in 2nd December 2017) and Nettl of Liverpool Waters which had only
completed three months trading in the comparative period from 2017. Revenues
from web-to-print systems are now handled by our trade and online team so are
also excluded from like-for-like.
Nettl of Exeter was one of our top performing partners. As a partner, they paid
us licence fees. Print was purchased at wholesale price. When they became a
company studio, we no longer get licence fees. However, we benefit from the
retail margin - the difference between the wholesale price and the price we sell
to end clients.
In our company studios, our strategy is to grow sales and profit per person
utilising the Nettl system and outbound sales activity. Performance in our studios
17
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018Clients can use our informal meeting space free. We rent out formal
meeting rooms in our Business Stores. Here’s the State Room at Nettl of
Liverpool Waters – a nod to the docks where we’re located.
18
has been mixed. Some studios have improved performance much more than
others. We’ve reset some teams this year. Overall, company studios improved
their gross margin and improved profitability. But we still have work to do.
Buy
We’ve witnessed a convergence in the graphics sector. Designers, printers, sign
businesses all offer similar and competing services to SME clients. Yet we believe
SMEs only want a single creative relationship. They don’t want to do three lots of
briefing, get three different design styles and the inevitable incoherent branding
that follows.
Design usually starts with web or signage. It used to be business cards. Now
those often come later. We want to be at the start of the creative relationship, no
matter where a client chooses to start. Our strategy is to sell SMEs a full suite of
print, promo, exhibition products and web design services.
The signs industry has been growing and riding a trend of increased
‘brandification’. We like the sector. We got to know it through our investment in
direct-to-fabric soft signage. That’s still growing rather nicely, thanks for asking.
We’ve extended that range to include more outdoor products too.
The sector is highly fragmented, with several thousand independent businesses.
It feels like the print sector did when we started opening printing.com locations.
One of the challenges we have is actually determining the size of the market.
Is a printed beanbag a sign? A logo doormat? What about branded ceiling
tiles? These are all products we’ve launched this year and probably don’t fit the
traditional definition of signs. One thing’s for certain — the addressable market
is large and is forecast to grow.
We’re rolling up sign businesses for a reason: to create a national installation
capability serving SMEs. Our approach has three stages.
Stage one, we acquire a profitable business. We have published our criteria, to
focus our search. This is the most important step, because the leader will stay.
We call them ‘the remainer’. At stage two, we look for a local sign business
where the leader is exiting or retiring — ‘the leaver’. There seems to be plenty
of businesses like these, where the owner hasn’t put a succession plan in place.
Finally, stage three. When the timing is right, we relocate both businesses to a
larger ‘trade counter’ location and rebrand as a Nettl Business Store. We might
move the first business earlier if the right property pops up.
We think we can make cost savings by centralising HR, legal, accounting, systems
and marketing. We take the sign business’ client base and extend the range of
products we can sell to them. We use the Nettl system. Add the Nettl marketing
sparkle. Our aim is to create a better, more joined-up client experience.
19
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018Our range of fabric displays has grown this year. Meeting booths can be
used at exhibitions or to create private working and breakout spaces.
20
On 16 January 2017 we acquired ADD Signs. One year later, we rebranded them as
Nettl of Liverpool Waters and relocated them to become our first superstore. The
doors opened in April 2018. We’ll let you know what we learn from our experience
and client feedback. In the first full year of our ownership, sales grew over 30% on
the previous year.
Following a serendipitous happenstance, we met with the owners of Image Group.
We shared our vision. There was a lot of overlap in culture and what they were
trying to do. IG were a lot larger than the other sign businesses we’ve evaluated.
However, as our network grew, we planned to centralise some production. We
brought forward those plans. On 14 July 2017, Image Group became part of the
family. The reporting period includes eight and a half months they have been under
our ownership. During this time, we’ve launched a range of vinyl graphics and rigid
substrates, which we sell through our company studios and brand partners. Image
Group currently operate from a factory a few miles from our production hub. We’re
evaluating options for bringing these together when the timing is right.
Right now we’re looking for more sign businesses to roll-up. With the first
businesses acquired, we’ve been able to achieve valuation multiples of
2-5x EV/EBIT. From ongoing conversations, it doesn’t seem unreasonable to expect
to do more deals in this range.
Licence
The final piece of our strategy is to licence. We make Nettl and printing.com
available to other graphic professionals (printers, designers, signmakers). We call
them our Brand Partners, because our brands are exposed to end clients. Our
systems, training and marketing empowers partners to sell higher margin web
projects with their existing teams’ skillset and enjoy a reliable supply chain for print
and signage.
The Nettl network in the UK and Ireland grew by 45% this year. At the year end we
had 157 locations in UK and Ireland (2017: 108) and believe the UK will support 300
or more.
Nettl partners are granted geographic exclusivity in towns, city fringes and suburbs
in exchange for an initial licence fee of around £2k. These locations are usually
too small to support a standalone Nettl Business Store, but by bolting-on Nettl
to an existing business, we can leverage existing relationships and help partners
sell more. Partners sign multi-year software as a service (“SaaS”) subscription
agreements. We are paid subscription fees of typically £399 per month, which
provide a reliable recurring revenue stream. City centre locations may be available
to selected partners who wish to fully brand a Nettl Business Store location, with a
higher “Grand Nettl” subscription.
Our licence fee income grew 19% this year to £1.77m (2017: £1.49m). Nettl partner
fees grew by 72% from £0.44m to £0.76m.
21
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018We launched Nettl into The Netherlands this year. So far we have 25 partners
and we’re hoping to scale our network further.
22
We also continue to licence printing.com as a subscription model. Starting as a
printing.com partner is often a stepping stone to becoming a Nettl partner. We
added over 30 new printing.com partners in 2018 and at the year end we had 108
locations (2017: 88). Licence income from printing.com grew to £0.31m
(2017: £0.22m).
We sell print, promotional and signage products to partners at a wholesale price.
Most core product is manufactured at either our litho or sign hub, although some is
outsourced. Most Nettl partners are listed as resellers on the printing.com website
too. So we lump together print sales from both. As Jan mentioned, price pressure has
continued to be severe. We’re working harder for each print pound and wholesale
prices have been declining. Despite this, total print sales to Brand Partners grew
slightly to £3.87m (2017: £3.76m). A greater percentage of print sales now come from
sign and display products.
This year we changed the way we support our brand partners. Previously, the network
was split geographically and support provided by regional teams. We now think it
makes sense to specialise help, according to the stage of their journey, rather than
their postcode. We’ve grouped our support team into launch, growth and catalyst
cells. To focus priorities, our system calculates a Metascore for each partner - an index
from 0 to 100. The Metascore is refreshed daily, to spot trends and potential threats.
We look at individual performance, relative to the rest of the network. The Metascore,
and underlying data, helps us determine the kind of support needed - to help them
grow, or to recover from potentially difficult situations.
Licensing internationally
We believe there is demand for Nettl in other countries.
In May 2017 we began marketing Nettl in The Netherlands. We are pleased with
the results so far, with 25 partners in The Netherlands and Belgium (2017: 0). For
legacy reasons, we are currently restricted from supplying print products into the
Netherlands. This restriction ends late 2018 and we are evaluating options.
We also started looking for Nettl Partners in France in December 2017. Progress there
has been slower but we at the year end we had 5 partners (2017: 0) and expect to add
more in 2018.
Our long-term partner in New Zealand extended their master licence agreement
in April 2018 for a further 18 years. We were delighted with this demonstration of
confidence in the Nettl business model. We are paid a share of initial and ongoing
licence fees, subject to monthly minimums.
At the same time, we also granted our New Zealand partner the rights to market Nettl
in Australia. The approach there is different to the UK. However, we have adapted
our platform for Australia and the search for founder partners has begun. It’s our job
to operate the platform and provide high level and strategic support. Our master
licence partner’s job is to find local Nettl partners, train and support them.
23
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018We’ve trained our first beta group of Nettl partners how to sell and
support Search Engine Optimisation. We take care of the hard work
centrally, leaving them time to win new business.
24
Customer subscriptions
We used the phrase “rooted” in our vision. That choice of word was deliberate.
We believe we need to continue to do things which are fundamental to the
ongoing success of our partners. Since our systems help make their business
more efficient and our marketing helps them win orders, we try to make sure life
without us is unthinkable.
As we’ve developed Nettl, we’ve tailored our product range to sell things our
customers want. Customer priorities have changed over time and our offering
has had to change with it.
Just before the end of the financial year, we launched a new Search Engine
Optimisation (SEO) offering. Launching a customer’s website is just one part
of the story. They need to drive traffic to it. Some choose to do that with paid
search. Some with offline marketing. Others pay people to work on making their
site climb search engine rankings.
We’ve trained a beta group of Nettl partners how to sell and support SEO.
They sign customers up to a monthly subscription. We centrally take care of
optimisation, in exchange for a share of fees. We think our method is more cost
effective than our partner trying to do things themselves. That makes it better
value for customers. It’s early days for this new initiative, but we’re pleased with
the results so far. As customer subscription revenues become more meaningful,
we’ll share them with you.
Leadership values
Finally, I mentioned in the interim report that we’d made changes to our sales
and support team structures. We focused the leaders into more specialist roles,
to make them more accountable and less distracted in trying to do part of
everything.
I want to touch on a further cultural change we’ve made. As we’ve grown and
brought more people into the Grafenia family, it occurred to us that we’ve
never really written down how we expect our leaders to behave. Sure, we’ve got
disciplinary processes like everyone else. But we never told our people how we’d
like them to act. The stuff they do that gets them promoted. And the stuff that
makes us raise our eyebrows.
In the summer last year we published our first Leadership Values book. It’s
nineteen short paragraphs. Nineteen things we look for and measure people on.
And nineteen things we ask them hold others to account over. Their peers, their
colleagues and their leaders.
I hope we’ll see you at our AGM where you can have good look round the new
Nettl of Liverpool Waters Superstore. You might have already seen photos. But
they really don’t convey the feeling of being there.
25
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018This year we published our Leadership Values book for the first time. Inside
are nineteen traits we look for and evaluate our teams on.
26
After the formalities, our team will share some more detail on things we’ve been
doing. And you’ll be able to take away some swag, including your own copy of
our Leadership Values book. Because there’s nothing like the smell of print in the
morning (well, apart from websites and signs of course).
Until then,
Peter Gunning
Chief Executive
8 June 2018
27
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018It’s now possible to brand just about every surface. We launched
printed suspended ceiling tiles this year, to complement printed
wall paper and changeable fabric printed wall boxes.
28
STRATEGIC REPORT
FINANCIAL
REVIEW
Alan Q Roberts
Finance Director
Revenue
The year under review showed welcome growth in revenue and gross profit,
driven through the acquisition of Image Group and increases in Subscriptions
and Licence Fees. Group Revenues increased by 40% to £14.63m
(2017: £10.45m). Revenues from the Eurozone were 3% of the total (2017: 4%)
as disclosed in the Segmental Analysis in note 3. However, overall our losses
increased for a number of reasons, which I will detail.
Gross Profit
The Group’s definition of Gross Profit is revenue less direct materials (including
the cost of distribution when made direct to customers). Gross Profit increased
by 27% to £8.34m (2017: £6.59m).
There has been a continued decline in traditional print volumes. Most of our raw
materials are sourced from Europe. Our biggest material cost is paper. As long-
term tenders ended, we were unable to avoid industry-wide cost increases.
Despite increasing pressure on our costs, we have been unable to increase
print prices. Competition remains fierce and market prices have actually fallen
further during the year. As a result, our gross margin percentage as a percentage
decreased from 63% to 57%. This change is also partly due to the acquisition
of sign businesses, which have different margin characteristics to our traditional
business.
We were also directly affected by the well-publicised cyber attack on TNT, our
main carrier at the time. Our contingency plans worked and we were able to
minimise disruption to our clients, by switching to an alternate courier for time-
sensitive consignments. However, as the event was classed as force majeure, we
were not able to recover the higher costs we incurred.
Other costs
We have invested in acquiring brand partners in the UK and Nettl in the
Netherlands. All of these costs are front-loaded and we incur them before we
see a return through subscription income. Resource was also put into improving
company owned studio performance.
29
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018The acquisition of Image Group was achieved with debt finance, specifically
vendor loan notes, asset finance and invoice financing. The debt generated
additional finance interest costs. Post balance sheet, the share placing has
enabled the debt position to be addressed and resources to be put in place to
support the Group’s development and signs business roll up strategy.
Adjusted EBITDA before exceptional gain
The year showed a decrease in EBITDA, which is operating loss before interest,
tax, depreciation and amortisation and exceptional gain, to £0.67m
(2017: £0.76m) representing a margin of 5% (2017: 7%) to turnover. EBITDA
represents an indicator of the Group’s potential to generate cash.
Exceptional Gain
The gain realised on the sale and leaseback of certain assets to assist in the
financing of the Image acquisition is being released over the term of the lease
arrangements with £0.1m being released since July and a balance of £0.27m
being deferred.
Interest Received and Charged
Interest received in the period was negligible. Interest charged increased to
£0.14m (2017: £0.02m) from lease agreements and interest due on loan notes.
Pre-Tax Loss
The Group recorded a pre-tax loss of £1.24m (2017: £0.99m) being 8% (2017: 9%)
of Group revenue.
Staff costs increased in the year to £4.58m (2017: £3.71m), falling as a percentage
of revenue to 31% from 36%. The depreciation and amortisation charge for the
year was £1.87m (2017: £1.75m). The amortisation of software development was
73% of the total (2017: 76%) with write-off over 3 years.
Taxation
As in the prior year the Group gained Research & Development Relief and have
accrued for the current year claim which contributed to a Tax income of £0.29m
(2017: £0.36m).
Earnings Per Share (EPS)
There is no dilution of continuing loss per share (EPS) in either year 2.07p
(2017: 1.37p), based on a weighted average number of shares in issue of
45,638,192 (2017: 45,500,884).
Cash Flow
At the year end the Group had cash balances of £0.17m (2017: £0.52m). Net Debt
was £3.04m with £1.27m of asset finance, £0.84m of vendor loan notes and
£0.93m of net borrowings (Net Funds 2017: £0.21m). Operational cash generated
after movements in working capital was £0.94m (2017: £0.84m).
30
Post Balance Sheet Event
As mentioned in our Chairman’s statement on 13 April 2018, the Company announced
it had conditionally raised approximately £3.5 million (before expenses) by way of a
placing of 29,258,331 New Ordinary Shares, at a price of 12.00 pence per ordinary
share, with certain new and existing investors. These funds were received on 3 May
and will enable the Company to fund growth through acquisition, to open further Nettl
Business Superstores and to repay and renegotiate existing debt arrangements.
Capital Expenditure
Capital expenditure excluding the Image Group acquisition was £1.09m (2017: £0.89m).
Capital expenditure reflected investment in the development of the Group’s systems
the major item being software for Nettl and the Group’s SaaS platforms totalling
£0.73m (2017: £0.77m).
Manufacturing capacity at the Manchester Hub has capacity to support growth without
any major expenditure. Systems and processes are continually improved incurring
ongoing investment on software development and enhancement to support our
Partners and business streams.
Treasury Shares
In February 2018 the Company sold the 2,150,000 shares it had held in Treasury,
to support our acquisition strategy. Shares had been repurchased over time, at an
average price of 12.10 pence. They were sold at 11.50 pence, raising £247,250 and
resulting in a loss of £13,000.
Principal Risks and Uncertainties
The following are some of the principal risks relating to the Group’s operations:
• uncertainty in the general economic environment may impact upon revenues and
profitability;
• markets operated in are extremely competitive posing a threat to profitability;
• technological advances in manufacturing and or software may impact on operational
effectiveness and earnings potential;
• a major catastrophe could impact the UK Production Hub. A disaster plan exists and
losses are insured against but there could be a significant impact in the short and
medium term;
• the Group and its clients depend on the W3P SaaS platform and all reasonable
operational contingency is embedded for resilience in the event of a catastrophe;
• the ability to retain and recruit key people, across a multitude of disciplines, is
essential in maintaining and growing the business;
• Group SaaS platforms are developed in-house but use third party components,
the necessary rights exist but there is no certainty that these rights will be retained
indefinitely.
31
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018Treasury Policies
Surplus funds are intended to support the Group’s short term working capital
requirements. These funds are invested through the use of short term deposits
and the policy is to maximise returns as well as provide the flexibility required to
fund ongoing operations. The Board anticipate cash balances will rise moving
forward.
The Board has developed a model to establish a fair value for the Company’s
shares and will only purchase shares when the offer price is materially below that
value and funds are available. It is not the Group’s policy to enter into financial
derivatives for speculative or trading purposes, see Note 16.
Alan Q. Roberts
Finance Director
8 June 2018
32
DIRECTORS
Jan Mohr
Chairman
Peter Gunning
Chief Executive
Jan is based in Hamburg, Germany and is MD of the
After obtaining his Masters Degree in Accountancy
advisory firm JMX Capital GmbH. He previously worked
and Finance from Heriot-Watt University in 1997, Peter
with Investmentaktiengesellschaft fuer langfristige
established The Design Foundry Scotland Limited and
Investoren TGV, Hauck & Aufhaeuser and McKinsey
was a client of the business. Since joining the Group
& Company. Jan graduated from Frankfurt School of
in 1998, he has been responsible for developing the
Finance and Management and earned a Master in Finance
Nettl and printing.com studio concepts, associated
at Stockholm School of Economics as a German National
marketing and operations infrastructure.
Merit Scholar.
Jan was appointed to the Board in March 2016. Age 29.
Peter was appointed to the Board in June 2001. Age 42.
Alan Q Roberts
Finance Director
Gavin Cockerill
Chief Operating Officer
Alan qualified as a Chartered Management Accountant
After graduating from Birmingham City University in 2000
in 1981 whilst company accountant of Moon Brothers
and following a short stint in advertising, Gavin helped
Engineering. He then moved to the Edward Billington
launch and grow the printing.com studio in Birmingham.
Group as divisional accountant and from there he
Since joining the Group he has been involved in
joined Dalgety as group accountant for the Merseyside
progressing the Nettl and printing.com business
production facilities. Moving to CQR in 1987 (acquired
models across the UK and it’s numerous master licenses
by Expamet International in 1988) as management
globally. Moving to Manchester in 2012 he launched and
accountant, he was subsequently appointed financial
developed the group’s TemplateCloud and Flyerzone
director & company secretary in 1991. The company was
offerings.
sold to Channel Holdings in 1995 and in 1997 he was
appointed operations director by which time the company
had turnover of c£20m per annum.
Alan joined the Group in June 1999. Age 62.
Gavin joined the Group in 2000 and was appointed COO
in October 2015. Age 39.
33
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018Conrad Bona
Non-Executive Director
Conrad is a business consultant, investor and
entrepreneur who started his career as a banking
and finance lawyer and has worked in Toronto,
London and Tokyo. He has a degree in economics
from the University of Western Ontario, law degrees
from the University of Edinburgh and the University
of New Brunswick and qualified to practice as a
lawyer in multiple jurisdictions. No longer practicing
law, Conrad now advises companies on a wide
range of commercial, financial and business matters.
He has both Canadian and British citizenship and is
based in London, England.
Conrad was appointed to the Board in October
2015. Age 49.
Richard Lightfoot
Company Secretary
Richard graduated from Manchester
Metropolitan University in 1998 with a First
Class honours degree in Business Studies.
He subsequently worked for a Corporate
Finance advisory firm assisting on mergers &
acquisitions and venture capital fund raisings.
Since joining the Group in 2004 he has
performed a number of roles supporting the
board in implementing strategic initiatives.
Richard was appointed Company Secretary in
October 2015. Age 46.
34
DIRECTORS’ REPORT
The Directors present their report and the financial statements of Grafenia plc and its subsidiary companies for the financial year
ended 31 March 2018. The Directors have proposed that no final dividend will be paid (2017: nil).
RESEARCH AND DEVELOPMENT
All research costs are written off as incurred.
To maintain and improve our systems the Group undertake continual development of the suite of software modules and tools used
by Grafenia owned operations and our Partners in the UK and worldwide. Once defined the tasks become Projects with the delivery
managed through third party programmers and the small team employed by the Group.
Individual projects have to satisfy the following criteria:
• The project is clearly defined and related expenditure is separately identifiable.
• The project is technically feasible and commercially viable.
• Current and future costs will be exceeded by future sales revenue.
• Adequate resources exist for the project to be completed.
In such circumstances the costs are carried forward and amortised over time in all cases over a period not exceeding three years
commencing in the year when the Group begins to benefit from the expenditure.
FINANCIAL INSTRUMENTS
It is not the Group’s policy to enter into financial derivatives for speculative or trading purposes. The financial instruments employed
by the Group other than short term debtors and creditors are used to fund its operations and comprise cash, short term deposits and
finance leases. See Note 16.
DIRECTORS
The following Directors have held office since 1 April 2017:
J-H Mohr
C C Bona
Non-executive Chairman
Non-executive Director
P R Gunning
Chief Executive Officer
A Q Roberts
Finance Director
G G Cockerill
Chief Operating Officer – appointed 23 January 2018
R A Lightfoot
Director and Company Secretary – appointed 23 January 2018
P Begun
Non-executive Director – resigned 28 July 2017
All the Directors are subject to re-election at intervals of no more than 3 years.
G G Cockerill and R A Lightfoot retire by rotation in accordance with the Company’s Articles of Association both being eligible, offer
themselves up for re-election.
Details of Directors’ interests in the share capital of the Company as shown in the register, together with details of share options
granted and awards made to the Directors, are included in the Report on Directors’ Remuneration on pages 39 to 41.
From 3 April 2008 the Company has maintained cover for its Directors under a directors’ liability insurance policy, as permitted by the
Companies Act 2006.
35
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018EMPLOYEES
The employment policies of the Group embody the principles of equal opportunity and the Group does not discriminate against
anyone on any grounds. The Group ensures that every consideration is given to applications of employment from disabled persons. If
an employee became disabled, every effort would be made to offer suitable alternative employment within the Group and assistance
with retraining.
The Group keeps employees informed via it’s Intranet and by periodic staff meetings and internal announcements and takes account
of any comments and feedback provided by employees in the formulation of its policies and procedures.
HEALTH AND SAFETY
Emphasis is placed upon providing a safe and healthy working environment for employees, customers and suppliers. The Group
ensures that regular risk assessments are carried out and that plant and machinery is properly maintained. Working practices are
continually refined to embody safe systems of work and the Group ensures that employees receive ongoing instruction, training and
supervision for working and health and safety issues.
SOCIAL, ENVIRONMENTAL AND ETHICAL ISSUES
The Board considers social, environmental and ethical matters in all aspects of the business of the Group. They and senior
management review and assess the significant risks to the Group’s short and long term value as impacted upon by social,
environmental and ethical issues. The Group comply with environmental laws and regulations and work with suppliers and customers
to improve the effectiveness of environmental management.
Through the period the Group maintained its ISO14001 environmental accreditation.
PRINCIPLES OF CORPORATE GOVERNANCE
As the Group is AIM listed it is not required to comply with the Combined Code. However, the Directors’ Statement of Corporate
Governance can be viewed on the Company’s web site at www.grafenia.com.
SUBSTANTIAL SHAREHOLDERS
In addition to the Directors’ interests noted in the Directors’ Remuneration Report, the Directors are aware of the following who were
interested in 3% or more of the Company’s equity as at 8 June 2018:
Registered holding
Number of shares
% of issued share capital
Langfristige Investoren TGV
Frank Fischer
Scherzer & Co SA
Axion SA
Stefan Winterling
21,705,333
15,833,333
5,675,500
5,000,000
4,205,000
28.26%
20.61%
7.39%
6.51%
5.47%
ANNUAL GENERAL MEETING
The Annual General Meeting of the Company will be held on Friday 27 July 2018 in Liverpool at the Company’s new Nettl of Liverpool
Waters Business Store, Canada Dock Exchange, 7 Junction Road, Liverpool L20 8AF. In addition to the ordinary business, the Company
will also propose a number of resolutions, which will be dealt with as special business. Details are contained in the Notice of the
Annual General Meeting.
In the opinion of the Directors, the passing of these resolutions is in the best interests of the shareholders.
36
DISCLOSURE OF INFORMATION TO THE AUDITOR
The Directors who held office at the date of approval of this directors’ report confirm that, so far as they are each aware, there is no
relevant audit information of which the Group’s auditor are unaware; and each Director has taken all the steps that he ought to have
taken as a director to make himself aware of any relevant audit information and to establish that the Group’s Auditor is aware of that
information.
AUDITOR
RSM UK Audit LLP has indicated its willingness to continue in office and a resolution to reappoint it as Auditor will be proposed at the
next Annual General Meeting.
By order of the Board
A Q Roberts
Director
8 June 2018
37
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
STATEMENT OF DIRECTORS’ RESPONSIBILITIES IN RESPECT OF
THE ANNUAL REPORT, STRATEGIC REPORT, THE DIRECTORS’
REPORT AND THE FINANCIAL STATEMENTS
The directors are responsible for preparing the Strategic Report and the Directors’ Report and the financial statements in
accordance with applicable law and regulations.
Company law requires the directors to prepare group and company financial statements for each financial year. The directors are
required by the AIM Rules of the London Stock Exchange to prepare group financial statements in accordance with International
Financial Reporting Standards ("IFRS") as adopted by the European Union (“EU”) and have elected under company law to prepare
the company financial statements in accordance with IFRS as adopted by the EU.
The financial statements are required by law and IFRS adopted by the EU to present fairly the financial position of the group
and the company and the financial performance of the group. The Companies Act 2006 provides in relation to such financial
statements that references in the relevant part of that Act to financial statements giving a true and fair view are references to
their achieving a fair presentation.
Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair
view of the state of affairs of the group and the company and of the profit or loss of the group for that period. In preparing each
of the group and company financial statements, the directors are required to:
• select suitable accounting policies and then apply them consistently;
• make judgements and accounting estimates that are reasonable and prudent;
• state whether they have been prepared in accordance with IFRSs adopted by the EU; and
• prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and the
company will continue in business.
The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s
and the company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and
the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also
responsible for safeguarding the assets of the group and the company and hence for taking reasonable steps for the prevention
and detection of fraud and other irregularities.
The directors are responsible for the maintenance and integrity of the corporate and financial information included on the
Grafenia plc website.
Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from
legislation in other jurisdictions.
A Q Roberts
Director
8 June 2018
38
DIRECTORS’ REMUNERATION REPORT
DIRECTORS’ REMUNERATION REPORT
As a company listed on AIM the Company is exempt from the S420 obligation of the Companies Act 2006 to prepare a Directors’
Remuneration Report and the S439 obligation to put a written remuneration policy to a shareholder vote once every three years.
REMUNERATION COMMITTEE
The Company has an established Remuneration Committee which is constituted in accordance with the recommendations of the
Combined Code. The members of the Committee are Jan Mohr and Conrad Bona who are Non-executive Directors, Jan Mohr chairs
the Committee.
In determining the Directors’ remuneration for the year, the Committee consulted the Chief Executive about its proposals.
The Committee also sources reports from the Company’s various advisers.
REMUNERATION POLICY
The policy of the Committee is to reward Executive Directors in line with the current remuneration of directors in comparable
businesses taking into consideration the advice of independent bodies, in order to recruit, motivate and retain high quality executives
within a competitive market place.
There are four main elements of the remuneration packages for Executive Directors and senior management:
• Basic annual salary (including Directors’ fees) and benefits;
• Annual cash bonus payments which cannot exceed 30% of basic salary, with the exception of the Chief Executive who has a long
term scheme tied to the growth in free cash flow;
• Pension arrangements.
BASIC ANNUAL SALARY
Basic pensionable salary is reviewed annually in March with increases, if awarded, taking effect from 1 April. In addition to basic salary,
the Executive Directors also receive certain benefits in kind, principally a car and private medical insurance.
ANNUAL CASH BONUS
The Committee establishes the objectives which must be met for each financial year if a cash bonus is to be paid. The purpose of the
bonus is to reward Executive Directors and other senior employees for achieving above average performance which also benefits
shareholders. The maximum performance related bonus that can be paid is 30% of basic salary. No incentive payments have been
made for the financial year ended 31 March 2018.
PENSION ARRANGEMENTS
The Company contributes to individual money purchase schemes for the Executive Directors.
DIRECTORS’ CONTRACTS
It is the Company’s policy that Executive Directors should have contracts with an indefinite term providing for a maximum of
six months’ notice, except for the Chief Executive who has a twelve month notice period. There are no specific provisions for
compensation in the event of loss of office. The Remuneration Committee would consider the circumstances of any early termination
and determine compensation payments accordingly.
NON-EXECUTIVE DIRECTORS
The fees of each Non-executive Director are determined by the Board as a whole, excluding the Non-executive being reviewed, having
regard to the commitment of time required and the level of fees in similar companies. Non-executive Directors’ contracts are subject
to three months written notice.
39
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
ELEMENTS OF REMUNERATION
Year ended 31 March 2018:
J-H Mohr
C C Bona
P R Gunning
A Q Roberts
G G Cockerill (since appointment)
R A Lightfoot (since appointment)
P Begun (resigned 8th July 2017)
Year ended 31 March 2017:
J-H Mohr
P Begun
C C Bona
P R Gunning
A Q Roberts
L A Wheatley (resigned 15th August 2016)
Basic
salary
£
-
-
169,595
84,524
17,407
13,946
-
285,472
Basic
salary
£
-
-
-
170,905
85,178
-
256,083
£
14,942
14,942
-
-
-
-
4,903
34,787
Fees
£
20,077
20,077
20,077
-
-
18,692
78,923
Fees
Benefits
Bonuses
Pension
£
-
-
841
21,725
73
216
-
22,855
£
-
-
-
-
-
-
-
-
£
-
218
15,525
9,736
227
207
-
25,913
369,027
2018
Total
£
14,942
15,160
185,961
115,985
17,707
14,369
4,903
Benefits
£
Bonuses
£
Pension
£
-
-
-
745
21,202
-
-
-
-
20,000
-
-
-
-
200
15,525
9,336
188
2017
Total
£
20,077
20,077
20,277
207,175
115,716
18,880
21,947
20,000
25,249
402,202
DIRECTORS’ INTERESTS
At 31 March 2018, the Directors had the following beneficial interests in the Company’s shares.
Ordinary shares of 1p each
31 March 2018
31 March 2017
J-H Mohr
C C Bona
P R Gunning
A Q Roberts
G G Cockerill
R A Lightfoot
P Begun
-
540,000
1,250,000
500,000
4,874
75,000
N/A
-
450,000
1,000,000
500,000
-
-
2,740,000
On the 13 April 2018 the Company issued 29,258,331 ordinary shares, Conrad Bona participated and increased his holding to 865,000
shares Peter Gunning also increased his holding to 1,625,000 shares. No Directors, or other family members, had any interests in the
deferred share capital of the Company.
40
DIRECTORS’ REMUNERATION REPORT (CONTINUED)
The Group’s share price performance for the period under review charted with the AIM all share is shown below. The market price of
shares as at 31 March 2018 was 12.00 pence (2017: 6.38 pence). The range during 2018 was 6.50 pence to 12.75 pence. At the close of
business on Friday 8th June, the price was 14.75 pence.
41
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018INDEPENDENT AUDITORS’ REPORT
TO THE MEMBERS OF GRAFENIA PLC
We have audited the financial statements of Grafenia Plc (the ‘parent company’) and its subsidiaries (the ‘group’) for the year ended 31
March 2018 which comprise the consolidated statement of comprehensive income, consolidated and company statements of changes
in equity, consolidated and company statements of financial position, consolidated and company statements of cash flows and notes
to the financial statements, including a summary of significant accounting policies.
The financial reporting framework that has been applied in their preparation is applicable law and International Financial Reporting
Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial statements, as applied in
accordance with the provisions of the Companies Act 2006.
In our opinion:
•
the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31 March
2018 and of the group’s loss for the year then ended;
•
•
the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;
the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European
Union and as applied in accordance with the Companies Act 2006; and
•
the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
BASIS FOR OPINION
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements
section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are
relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to SME listed entities and
we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have
obtained is sufficient and appropriate to provide a basis for our opinion.
CONCLUSIONS RELATING TO GOING CONCERN
We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:
•
•
the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or
the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt
about the group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at
least twelve months from the date when the financial statements are authorised for issue.
KEY AUDIT MATTERS
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud)
we identified, including those which had the greatest effect on the overall audit strategy, the allocation of resources in the audit and
directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as
a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
ACQUISITION OF IMAGE EVERYTHING LIMITED
(Refer to the accounting policy on page 50 in respect of the basis of consolidation, the accounting policy on page 53 in respect of
business combinations and investments, note 2 in respect of acquisitions in the current period and note 10 in respect of intangible
assets and investments).
THE RISK
On 14 July 2017 the Group acquired Image Everything Limited. There is a risk that the business combination was incorrectly accounted
for due to the valuation and accounting treatment of the components of consideration and the valuation of the identifiable intangible
assets.
42
OUR RESPONSE
The calculation of the consideration was reviewed against the share purchase agreement, the cash payments, the issue of vendor loan
notes and management’s valuation of the deferred contingent consideration.
The valuation of separately identifiable intangible assets arising on the acquisition was tested through a review of management’s
calculations of the net present value of each intangible asset category. The projected cashflows were compared to approved budgets
to confirm they were consistent and to confirm they were in line with our understanding of the business. The discount factor used was
compared to the cost of debt and equity for the group to ensure it was reasonable. The models’ key inputs and assumptions were
reviewed by in-house valuation specialists and sensitised in order to assess the validity of the valuations.
RECOVERABILITY OF TRADE RECEIVABLES
(Refer to accounting policy on page 51 regarding calculation of recoverable amount, accounting policy on page 52 regarding trade
and other receivables, the accounting policy on page 53 regarding recoverability of receivables, note 10 regarding trade and other
receivables and the credit risk section of note 16 regarding financial instruments).
THE RISK
The group trades with a wide variety of customers in terms of their size and nature of trade. Management’s assessment of the
recoverability of debts with their customers is inherently judgemental. There is a risk that the impairment provision and trade
receivables are materially misstated.
OUR RESPONSE
The impairment provision was reviewed through a combination of substantive analytical review and tests of detail. The methodology
utilised by management to calculate the provision was reviewed and the cash received after the year end was checked. Management’s
judgements over the quantum of the impairment provision were then challenged.
VALUATION OF INTANGIBLE ASSETS
(Refer to the accounting policy on page 53 in respect of ‘Intangibles – capitalisation of software and development costs’, the
accounting policy on page 51 in respect of impairment of assets and note 9 in respect of intangible assets and investments).
THE RISK
The group holds significant intangible assets including domains and brand, software, development costs, customer lists and goodwill.
There is a risk that the amounts capitalised are materially misstated because the requirements for capitalisation have not been met, the
amounts capitalised are revenue in nature or they are impaired.
OUR APPROACH
Management’s methodology and controls over the capitalisation of software and development costs were reviewed. The capitalisation
criteria of IAS38 were considered against management documentation, our understanding of the business and discussions with
relevant key individuals.
Management’s impairment review of intangible assets was obtained and reviewed. The net present value calculations were sensitised
and the presumed cash flows compared to budget information to ensure this was consistent with our understanding of the business
and its strategic plans for the intangible assets under scrutiny.
OUR APPLICATION OF MATERIALITY
When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and extent of our
audit procedures and to evaluate the effects of misstatements, both individually and on the financial statements as a whole. During
planning we determined a magnitude of uncorrected misstatements that we judge would be material for the financial statements
as a whole (FSM). During planning FSM was calculated as £147,500, which raised to £164,000 following amendment to the financial
statements. We agreed with the Audit Committee that we would report to them all unadjusted differences in excess of £3,000, as well
as differences below those thresholds that, in our view, warranted reporting on qualitative grounds.
43
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018AN OVERVIEW OF THE SCOPE OF OUR AUDIT
Grafenia Plc, Grafenia Operations Limited and Image Everything Limited were subject of full scope audit procedures for group and
statutory purposes. The financial information of ADD Signs Limited and Grafenia France s.a.r.l. included in the consolidated financial
statements were subject to full scope audit procedures using component materiality. We did not rely on the work of any component
auditors. As part of our planning we assessed the risk of material misstatement including those that required significant auditor
consideration at the component and group level. Procedures were then performed to address the risk identified and for the most
significant assessed risks the procedures performed are outlined above in the key audit matters section of this report.
OTHER INFORMATION
The directors are responsible for the other information. The other information comprises the information included in the annual report,
other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other
information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.
In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider
whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or
otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are
required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other
information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we
are required to report that fact. We have nothing to report in this regard.
OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006
In our opinion, based on the work undertaken in the course of the audit:
•
the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements
are prepared is consistent with the financial statements; and
•
the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.
MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of
the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report.
We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you
if, in our opinion:
•
adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been
received from branches not visited by us; or
•
•
•
the parent company financial statements are not in agreement with the accounting records and returns; or
certain disclosures of directors’ remuneration specified by law are not made; or
we have not received all the information and explanations we require for our audit.
RESPONSIBILITIES OF DIRECTORS
As explained more fully in the directors’ responsibilities statement set out on page 38, the directors are responsible for the preparation
of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors
determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to
fraud or error.
In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to
continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of
accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic
alternative but to do so.
44
AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a
high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material
misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the
aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial
statements.
A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s
website at: http://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.
USE OF OUR REPORT
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006.
Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them
in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to
anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have
formed.
JONATHAN LOWE (Senior Statutory Auditor)
For and on behalf of RSM UK Audit LLP, Statutory Auditor
Chartered Accountants
3 Hardman Street
Manchester
M3 3HF
8 June 2018
45
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 31 MARCH 2018
Note
Continuing Operations
Revenue
Raw materials and consumables used
Gross profit
Staff costs
Other operating charges
Restructuring costs
Adjusted EBITDA
Depreciation and amortisation
Exceptional gain
Operating loss
Financial income
Financial expenses
Net financing expense
Loss before tax
Tax income
Loss for the year
Other comprehensive income
Total comprehensive income for the year
3
5
8
4
6
2018
£000
14,630
(6,293)
8,337
(4,577)
(3,071)
(20)
669
(1,874)
102
2017
£000
10,445
(3,860)
6,585
(3,716)
(2,049)
(57)
763
(1,746)
-
(1,103)
(983)
1
(138)
(137)
(1,240)
294
(946)
-
(946)
17
(21)
(4)
(987)
362
(625)
-
(625)
EPS – Continuing Operations
15
(2.07)p
(1.37)p
(1) Earnings per share suffers no dilution
The notes on pages 50 to 72 form part of these financial statements.
46
CONSOLIDATED STATEMENT OF
CHANGES IN EQUITY – CONSOLIDATED AND COMPANY
GROUP – YEAR ENDED 31 MARCH 2017
Balance at 31 March 2016
Loss and total comprehensive income for the year
Own shares acquired
Total movement in equity
Share
Capital
£000
475
Merger
reserve
£000
Treasury
Shares
£000
Retained
Earnings
£000
838
(237)
4,186
-
-
-
-
(24)
(24)
(625)
-
(625)
Total
£000
5,262
(625)
(24)
(649)
Balance at 31 March 2017
475
838
(261)
3,561
4,613
GROUP – YEAR ENDED 31 MARCH 2018
Loss and total comprehensive income for the year
Own shares sold
Exchange differences
Total movement in equity
-
-
-
-
-
261
-
261
(946)
(13)
70
(889)
(946)
248
70
(628)
Balance at 31 March 2018
475
838
-
2,672
3,985
COMPANY - YEAR ENDED 31 MARCH 2017
Balance 31 March 2016
Profit and total comprehensive income for the year
Own shares acquired
Total movement in equity
Share
Capital
£000
475
Merger
reserve
£000
Treasury
Shares
£000
Retained
Earnings
£000
627
(237)
4,670
-
-
-
-
(24)
(24)
54
-
54
Total
£000
5,535
54
(24)
30
Balance at 31 March 2017
475
627
(261)
4,724
5,565
COMPANY – YEAR ENDED 31 MARCH 2018
Loss and total comprehensive income for the year
Own shares acquired
Total movement in equity
-
-
-
-
261
261
(224)
(13)
(237)
(224)
248
24
Balance at 31 March 2018
475
627
-
4,487
5,589
The notes on pages 50 to 72 form part of these financial statements.
47
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
CONSOLIDATED AND COMPANY
STATEMENT OF FINANCIAL POSITION
AT 31 MARCH 2018
Non-current assets
Property, plant and equipment
Investments in subsidiaries
Intangible assets
Other receivables
Total non-current assets
Current assets
Inventories
Trade and other receivables
Current tax repayable
Cash and cash equivalents
Total current assets
Total assets
Current liabilities
Other borrowings
Trade and other payables
Accruals and deferred income
Other liabilities
Total current liabilities
Non-current liabilities
Other borrowings
Provisions
Deferred tax liabilities
Total non-current liabilities
Total liabilities
Net assets
Equity attributable to equity holders of the parent
Share capital
Merger reserve
Treasury shares
Retained earnings
Total equity
Note
Group
Group
Company
2018
£000
2017
£000
2018
£000
Company
2017
£000
8
9
9
10
1
10
10
11
12
13
13
13
12
12
7
15
2,076
-
4,808
-
6,884
450
3,295
111
171
4,027
10,911
(2009)
(1,437)
(983)
(504)
(4,933)
(1,055)
(358)
(580)
(1,993)
(6,926)
3,985
475
838
-
2,672
3,985
1,333
-
2,305
50
3,688
369
2,386
138
524
3,417
7,105
(83)
(1,370)
(389)
(118)
(1,960)
(216)
-
(316)
(532)
(2,492)
4,613
475
838
(261)
3,561
4,613
-
3,242
-
-
3,242
-
3,628
-
-
3,628
6,870
(600)
(26)
(52)
-
(678)
(245)
(358)
-
(603)
(1,281)
5,589
475
627
-
4,487
5,589
-
637
-
-
637
-
4,983
-
1
4,984
5,621
-
(20)
(36)
-
(56)
-
-
-
-
(56)
5,565
475
627
(261)
4,724
5,565
The notes on pages 50 to 72 form part of these financial statements.
These financial statements were approved by the board of directors on 8 June 2018 and were signed on its behalf by:
A Q ROBERTS
Director
48
CONSOLIDATED AND COMPANY
STATEMENT OF CASH FLOWS
FOR YEAR ENDED 31 MARCH 2018
Note
Group
2018
£000
Group
Company
2017
£000
2018
£000
Company
2017
£000
Cash flows from operating activities
(Loss)/Profit for the year
Adjustments for:
Depreciation, amortisation and impairment (continuing operations)
(Surplus) on sale of plant and equipment
8
Net finance expense
Foreign exchange gains/(loss)
Tax income
Operating cash flow before changes in working capital and provisions
Change in trade and other receivables
Change in inventories
Change in trade and other payables
Cash generated from Operations
Interest paid
Income tax received /(paid)
Net cash inflow from operating activities
Cash flows from investing activities
Interest received
Proceeds from sale of plant and equipment
Acquisition of plant and equipment
Capitalised development expenditure
Acquisition of other intangible assets
Acquisition of Subsidiary net of cash
Overdraft purchased on acquisition
Net cash (used in) investing activities
Cash flows from financing activities
Funding from invoice finance
Payment of loan notes
Sale/(Purchase) of own shares
Payment of finance leases
8
9
9
Net cash generated from/(used in) financing activities
Net decrease in cash and cash equivalents
Exchange loss on cash and cash equivalents
Cash and cash equivalents at start of year
Cash and cash equivalents at 31 March 2018
11
The notes on pages 50 to 72 form part of these financial statements.
(946)
(625)
(224)
1,874
(102)
137
-
(294)
669
(882)
(81)
1,528
1,234
(138)
(3)
1,093
-
900
(1,136)
(424)
(430)
(1,000)
(38)
(2,128)
1,098
(258)
246
(404)
682
(353)
-
524
171
1,746
-
4
14
(362)
777
235
(45)
(361)
606
(21)
259
844
3
-
(119)
(442)
(327)
(26)
-
(911)
-
-
(24)
(69)
(93)
(160)
(2)
686
524
-
-
36
(4)
-
(192)
1,355
-
10
1,173
-
-
1,173
-
-
-
-
(1,420)
-
(1,420)
-
-
246
-
246
(1)
-
1
-
54
-
-
11
(11)
-
54
13
-
21
88
-
-
88
-
-
-
-
-
(63)
-
(63)
-
-
(24)
-
(24)
1
-
-
1
49
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
NOTES (FORMING PART OF THE FINANCIAL STATEMENTS)
1. ACCOUNTING POLICIES
BASIS OF PREPARATION
Grafenia plc (the “Company”) is a public company incorporated and domiciled in the UK.
The Group financial statements consolidate those of the Company and its subsidiaries (together referred to as the “Group”),
and are presented in sterling. The parent company financial statements present information about the Company as a
separate entity and not about its Group.
STATEMENT OF COMPLIANCE
Both the parent company financial statements and the Group financial statements have been prepared by the Directors
in accordance with International Financial Reporting Standards as adopted by the EU (“Adopted IFRSs”) and under the
historical cost convention. On publishing the parent company financial statements here together with the Group financial
statements, the Company is taking advantage of the exemption in s408 of the Companies Act 2006 not to present its
individual Statement of Comprehensive Income statement and related notes that form a part of these approved financial
statements.
The financial statements were approved by the Board of Directors on 8 June 2018.
The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in
these consolidated financial statements. To improve the clarity of the financial statements a number of policies are presented
alongside the relevant accounting note.
BASIS OF CONSOLIDATION
The Group financial statements comprise the financial statements of the Company and all of its subsidiaries made up to the
financial year end. Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or
has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power
over the entity. In assessing control, the Group takes into consideration potential voting rights. The acquisition date is the
date on which control is transferred to the acquirer. The financial statements of subsidiaries are included in the consolidated
financial statements from the date that control commences until the date that control ceases.
Accounting policies are consistently applied throughout the Group. Intercompany balances and transactions have been
eliminated. Profits from intercompany sales, to the extent that they are not yet realised outside the Group, have also been
eliminated.
GOING CONCERN
Information regarding the Group’s business activities together with the factors likely to affect its future development,
performance and position is set out in the Chief Executive’s Statement on pages 13 to 27. The financial position of the Group,
its cash flows, liquidity position and borrowing facilities are described on pages 29 to 32. In addition, note 17 to the financial
statements includes details of the Group’s financial instruments and hedging activities; and its exposures to credit risk and
liquidity risk.
Following the acquisition of Image the Group put in place an Invoice Finance facility to fund working capital. Subsequently
and in light of the Group’s signs rollup strategy the Board decided to seek Shareholder support and raised £3.5m through
a placing in April following the yearend. Consequently the Group now has the focus and financial resources to grow. The
Directors believe that the Group is well placed to manage its business risks successfully despite the current uncertain
economic outlook. After making enquiries, including a consideration of reasonable sensitivities, the Directors have a
reasonable expectation that the Company and the Group have adequate resources to continue in operational existence
for the foreseeable future. Cash flow forecasts indicate cash inflows to ensure that sufficient cash is available for future
trading and investment. The Group’s external funding is made up of finance leases and invoice financing through it’s
bank. Accordingly the Directors continue to adopt the going concern basis in preparing the annual report and financial
statements.
50
1. ACCOUNTING POLICIES (CONTINUED)
BUSINESS COMBINATIONS
For acquisitions the Group measures goodwill at the acquisition date as the:
• fair value of the consideration transferred; plus
• recognised amount of any non-controlling interests in the acquiree; plus
• fair value of the existing equity interest in the acquiree; less
• net recognised amount (fair value) of the identifiable assets acquired and liabilities assumed.
Costs related to the acquisition, other than those associated with the issue of debt or equity securities, are expensed as incurred.
Any contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified
as equity, it is not re-measured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the
contingent consideration are recognised in profit or loss.
INVESTMENTS
Investments in subsidiaries are stated at cost. Where in the opinion of the Directors an impairment of the investment has arisen, the
value of the investment will be written down to the recoverable amount in accordance with IAS 36 ‘Impairment of Assets’.
INVENTORIES
Inventories are valued at the lower of cost and net realisable value. Cost is based on the first-in first-out principle and is valued at
purchased cost. Net realisable value is based on estimated selling price less additional costs to completion and necessary costs to
make the sale. Inventories are made up of raw materials of £429,000 (2017: £366,000) and work in progress of £21,000 (2017: £3,000).
INTEREST BEARING BORROWINGS
Interest bearing borrowings are recognised initially at fair value less any attributable transaction costs. Subsequent to initial
recognition, interest bearing borrowings are stated at amortised cost with any difference between cost and redemption value being
recognised in the income statement over the period of the borrowings on an effective interest basis.
IMPAIRMENT OF ASSETS
The carrying amounts of the Group’s assets, other than inventories and deferred tax assets, are reviewed at each balance sheet date to
determine whether there is any indication of impairment. If any such indication exists, the asset’s recoverable amount is estimated.
For assets that have an indefinite useful life and intangible assets that are not yet available for use, the recoverable amount is
estimated at each balance sheet date.
An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds its recoverable
amount. Impairment losses are recognised in profit and loss.
CALCULATION OF RECOVERABLE AMOUNT
The recoverable amount of the Group’s receivables carried at amortised cost is calculated as the present value of estimated future
cash flows, discounted at the original effective interest rate (i.e. the effective interest rate computed at initial recognition of these
financial assets). Receivables with a short duration are not discounted.
The recoverable amount of other assets is the greater of their fair value less costs to sell and value in use. In assessing value in use, the
estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments
of the time value of money and the risks specific to the asset. For an asset that does not generate largely independent cash inflows,
the recoverable amount is determined for the cash generating unit to which the asset belongs.
51
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
OPERATING LEASE PAYMENTS
Payments made under operating leases are recognised in profit and loss on a straight-line basis over the term of the lease. Lease
incentives received are recognised in profit and loss as an integral part of the total lease expense over the term of the lease.
FINANCE LEASE PAYMENTS
Minimum lease payments are apportioned between the finance charge and the reduction of the outstanding liability. The finance
charge is allocated to each period during the lease term so as to produce a constant periodic rate of interest on the remaining balance
of the liability. Where a gain has been made on a sale and leaseback contract, the gain is deferred and released to the statement of
comprehensive income over the life of the lease.
FINANCING COSTS
Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend income
is recognised in profit and loss on the date the entity’s right to receive payments is established.
FOREIGN CURRENCIES
Foreign currency transactions are recorded at the exchange rate prevailing at the date of the transaction. At each Balance Sheet date,
monetary assets and liabilities denominated in foreign currencies are retranslated at the exchange rate prevailing at the Balance Sheet
date. Translation differences on monetary items are taken to profit and loss.
Non-monetary assets and liabilities that are measured in terms of historical cost in foreign currency are translated using the exchange
rate at the date of transaction.
The financial statements of overseas subsidiaries are translated into sterling at the exchange rate ruling at the Balance Sheet date;
income and expenses are translated at exchange rates at the date of transaction. The resulting surpluses and deficits are taken directly
to profit and loss.
On disposal of a foreign subsidiary any cumulative exchange differences held in shareholders’ equity are transferred to the
Consolidated Statement of Comprehensive Income.
TRADE AND OTHER RECEIVABLES
Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised
cost using the effective interest method, less any impairment losses, which are charged to administration expenses in the income
statement.
TRADE AND OTHER PAYABLES
Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost
using the effective interest method.
52
1. ACCOUNTING POLICIES (CONTINUED)
USE OF ESTIMATES AND JUDGEMENTS
The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the
application of the accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results may differ
from these estimates.
Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the
period in which the estimate is revised and in any future periods affected.
Significant areas of estimation uncertainty and critical judgements in applying accounting policies that have the most significant effect
on the amounts recognised in the financial statements are described below:
•
Intangibles – capitalisation of software and development costs
The Board consider that the Group’s key differentiators stem from its proprietary software, operationally W3P and that developed
to support Brand Partners Nettl and printing.com, Marqetspace, and Online initiatives. It is essential to continue investing in these
assets. Projects are agreed with user forums to improve functionality for partners. Separate projects are defined for international
expansion and for new initiatives as they are identified. Development costs are capitalised where a project has been defined, tested
and expected to realise future economic benefits. Programming is carried out by third parties who work to a detailed specification
and schedule. The Board exercises judgement in determining the costs to be capitalised and will use estimates to determine the
useful economic life to be applied typically 3 years or whilst the asset in question remains in use. Acquired intangibles have been
identified as the customer base and brand, the valuation is based upon future discounted cash flows and expectations for the
business. Further, the Board will use estimates of future incremental cash flows in assessing the carrying value of intangible assets.
• Recoverability of receivables
The Group reviews outstanding loan balances and overdue trade debtors on a regular basis and makes provisions against those
balances considered most at risk. In estimating the bad debt provision management will consider the level of debt over 90 days
overdue, agreement and compliance with payment plans and the ability to offset the risk against related payables.
STANDARDS, AMENDMENTS AND INTERPRETATIONS THAT HAVE BEEN ENDORSED, BUT WHICH ARE NOT YET EFFECTIVE
AND HAVE NOT BEEN EARLY ADOPTED BY THE GROUP:
•
IFRS 9 Financial Instruments – effective for periods starting on or after 1 January 2018, deals with the classification and
measurement of financial assets and introduces an expected credit loss model for impairment. The Group are considering the
implications of the new impairment model on the financial statements which may lead to a change in the level of provision for credit
losses.
•
IFRS 15 – Revenue from contracts with customers – effective for periods starting on or after 1 January 2018 will replace IAS 18
‘Revenue’ for accounting periods commencing on or after 1 January 2018. For the Group the effective date is the financial year
commencing 1 April 2018.
The core principle of the standard is that an entity will recognise revenue at an amount that reflects the consideration to which the
entity expects to be entitled in exchange for transferring promised goods or services to a customer.
To apply this principle, entities must follow the five-step model below:
1. Identify the contract(s) with a customer written, oral or implied by an entity’s customary business practices.
2. Identify the performance obligations in the contract(s) and evaluate the terms in the contract to identify all the promised goods
or services and then determine which of these will be treated as separate performance obligations.
3. Determine the transaction price – the amount that an entity expects to be entitled to in exchange for transferring goods or
services to a customer.
4. Allocate the transaction price to the performance obligations.
5. Recognise revenue when the entity satisfies each performance – when control of a promised good or service transfers to the customer.
53
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
We are undertaking a review of the implications and impact of IFRS 15 ‘Revenue from Contracts with Customers’ through careful
consideration of each type of customer contract that occur across the Group. Licence income is expected be recognised over time,
with product supply recognised at the date of delivery. New contracts being entered into, particularly for new markets, may be more
complex and require careful consideration. The nature of contracts will be regularly reviewed in future periods. Full disclosure will be
reported in the September 2018 interim statement.
The Group are also considering IFRS 16 ‘Leases’ for the implications on the financial statements for periods starting on or after 1
January 2019, which will lead to operating leases being capitalised on the balance sheet with accumulated depreciation and finance
costs impacting the income statement rather than the current rental cost.
The Directors do not believe that the other standards above will have a material impact on the financial statements.
2. ACQUISITIONS OF SUBSIDIARIES
Acquisitions in the current period
On 14 July 2017, the Company acquired all of the ordinary shares in Image Everything Limited (Image Group) for a consideration
of £2.61m, satisfied in cash, vendor loan notes and deferred contingent consideration. The company is a leading large format sign
manufacturer and exhibition contractor.
The acquisition of Image, given its size, is a significant further step in our sign roll-up strategy. It enables us to scale our business more
quickly through extending the range of signage services we sell through our Nettl and printing.com networks. We want to help clients
fulfil more of their display, exhibition and signage needs.
In the nine months to the period end the subsidiary contributed an operating profit of £369,000 to the consolidated result for the year.
If the acquisition had occurred on 1st April 2017 Group revenue would have been £1,330,000 higher. In determining these amounts,
management has assumed that the fair value adjustments that arose on the date of acquisition would have been the same if the
acquisition occurred on the first day of accounting period.
Effect of acquisition
The acquisition had the following effect on the Group’s assets and liabilities.
Book and Fair values
on acquisition
£000
Intangibles
acquired
£000
Total assets
and liabilities
£000
Acquiree’s net assets at the acquisition date:
Property, plant and equipment
Intangible assets
Inventories
Trade and other receivables
Cash and cash equivalents
Interest-bearing loans and borrowings
Trade and other payables
Deferred tax
Net identifiable assets and liabilities
Goodwill
Consideration paid:
Initial cash price paid
Vendor Loan Notes
Deferred consideration at fair value
Total consideration
54
324
-
70
718
(38)
(289)
(779)
-
6
-
3,119
-
-
-
-
-
(530)
2,589
324
3,119
70
718
(38)
(289)
(779)
(530)
2,595
16
1,150
1,103
358
2,611
Intangibles acquired include the Customer Base and Brand Recognition arising on the acquisition and recognising the value placed
upon acquired customer revenues, those Intangibles result in a Deferred Tax charge.
The initial consideration, paid on completion, comprises cash of £1.15m, together with vendor loan notes of £1.17m (together the “Initial
Consideration”). Vendor loan notes were subject to warranty claims and are now valued at £1.10m. A maximum contingent amount
of £0.6m consideration is payable if certain targets are met relating to the future financial performance of Image (the “Earn-out”), of
which the full amount is expected to be payable. Of this, £0.36m has been treated as consideration.
3. REVENUE AND SEGMENTAL INFORMATION
Revenue represents the invoiced amount, net of Value Added Tax, of goods sold and services provided to customers outside the
Group and is recognised as follows:-
• For printing services and signage, revenue is recognised on completion of the print run at the fair value of the consideration
receivable net of any discounts as the risks and rewards of the inventory pass to the Customer upon completion of printing. Revenue
recognised relates only to amounts invoiced to Customers rather than the full amount paid by the end client. Where production is
undertaken by a supplier, revenue is recognised when the supplier dispatches the goods.
• Revenue in respect of brand licence fees for printing.com and Nettl and other licence clients are spread evenly over the period to
which the rights are made available. An initial fee is charged in relation to training and set-up which is recognised based on the fair
value of these services at the time they are delivered.
• Nettl partners monthly fees, and therefore revenue, is recognised in the month of supply.
• The Group owns and operates a number of Nettl Studios which design, deploy and host websites. Revenue is recognised against
milestones agreed with Clients whilst being designed. Ongoing services are then supplied, charged and recognised on a monthly
basis.
• Master Licensees have agreements based on the use of the Group’s Brands and platforms. Fees are agreed at a minimum monthly
rate which rises when minimum activity rates are exceeded. Charges and therefore revenues are recognised on a monthly basis.
As in the prior year the Group’s operating and reporting segments are geographic being UK & Ireland, Europe and others. The
segmental analysis by nature of service now states Licence Fees, Company owned Studio revenue, Brand Partner print and Online
sales plus Trade print. This disclosure correlates with the information which is presented to the Chief Operating Decision Maker, the
Chief Executive (CEO), who reviews revenue (which is considered to be the primary growth indicator) by segment. The Group’s costs,
finance income, tax charges, non-current liabilities, net assets and capital expenditure are only reviewed by the CEO at a consolidated
level and therefore have not been allocated between segments in the analysis below.
55
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018ANALYSIS BY LOCATION OF SALES
UK & Ireland
£000
Europe
£000
Other
£000
Total
£000
Period ended 31 March 2018
Segment revenues
Period ended 31 March 2017
Segment revenues
13,791
489
350
14,630
9,634
430
380
10,444
Of the Group revenue of £14,630,000, £13,791,000 was generated in the UK (2017: £9,634,000). Revenue generated outside the UK is
primarily attributable to partners in France, New Zealand, Australia, Poland and the USA. No single customer provided the Group with
over 10% of its revenue.
In UK&IE Licence Fees BrandPartners, Nettl and printing.com, amounted to £1.07m (2017: £0.73m). Master Licensees were £0.56m
(2017: £0.53m). Company Studios achieved Website sales of £0.16m (2017: £0.15m).
Of the Group’s non-current assets (excluding deferred tax) of £6,884,000, £6,836,000 are located in the UK. Non-current assets located
outside the UK are in France £8,000 (2017: £12,000) and the Republic of Ireland £40,000 (2017: £49,000).
ANALYSIS BY TYPE
Period ended 31 March 2018
Licence
Fees
Company
Studios
£000
£000
Brand
Partner
Print
£000
Signs
Online &
Trade
Total
£000
£000
£000
Segment revenues
1,773
1,594
3,870
4,000
3,393
14,630
Period ended 31 March 2017
Segment revenues
1,488
940
3,762
-
4,254
10,444
56
4. LOSS BEFORE TAXATION
Included in profit are the following:
Operating lease rentals
Amortisation of intangible assets
Depreciation
Gain on foreign currency transactions
Auditors' remuneration
Audit of these financial statements
Amounts receivable by auditors and their associates in respect of:
Audit of financial statements of subsidiaries of the company
Tax compliance services
Other tax advisory services
Review of interim financial statements
Other assurance services
2018
£000
463
1,486
388
-
2018
£000
24
26
11
12
6
2
2017
£000
256
1,409
336
(14)
2017
£000
18
24
11
12
8
2
The 2018 Auditors’ remuneration for statutory audit services are to be paid to RSM UK Audit LLP and non-audit services relate solely to
amounts paid to RSM UK Tax and Accounting Limited, in the prior year KPMG LLP.
Amounts paid to the Group’s Auditor in respect of services to the Company, other than the audit of the Company’s financial
statements, have not been disclosed as the information is required instead to be disclosed on a consolidated basis.
5. STAFF NUMBERS AND COSTS
The average number of persons employed by the Group (including Directors) during the year analysed by category, were as follows:
Number of employees
Administration
Sales and distribution
Production
Group
Group Company
Company
2018
2017
2018
2017
37
61
81
179
14
50
56
120
2
-
-
2
3
-
-
3
57
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
5. STAFF NUMBERS AND COSTS (CONTINUED)
Defined contribution plan
The Group operates a defined contribution pension scheme for employees. The assets of the scheme are held separately from those
of the Group. The amounts charged to the Consolidated Statement of Comprehensive Income represent the contributions payable
to the scheme in respect of the accounting period. In the year ended 31 March 2018 £79,000 of contributions were charged to the
Consolidated Statement of Comprehensive Income (2017: £56,000). As at 31 March 2018 £5,000 (2017: £3,000) contributions were
outstanding on the balance sheet.
The aggregate payroll costs of all employees, including Directors, were as follows:
Wages and salaries
Social security costs
Other pension costs
KEY MANAGEMENT COMPENSATION:
Key managements’ emoluments
Company contributions to money purchase pension plans
Group
2018
£000
3,992
506
79
4,577
Group
2017
£000
Company
2018
£000
Company
2017
£000
3,275
385
56
3,716
35
1
-
36
2018
£000
285
26
311
79
3
-
82
2017
£000
278
25
303
The Group considers the key management to be the Directors of the Group. Information covering Directors’ remuneration is set out in
full in the ‘Elements of remuneration’ section of the Directors Remuneration Report on page 40 where details of fees and benefits can
be found. National Insurance contributions of £36,000 were paid on Directors remuneration.
The aggregate of emoluments for the highest paid Director was £170,000 (2017: £192,000), and Company pension contributions of
£16,000 (2017: £16,000) were made to a money purchase scheme on their behalf.
Directors for whom retirement benefits are accruing under money purchase schemes 5 (2017: 2).
58
6. TAXATION
Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in profit and loss except to the extent that it
relates to items recognised directly in equity, in which case it is recognised in equity.
Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the
balance sheet date, and any adjustment to tax payable in respect of previous years.
The adjustment in the tax expense for prior years is primarily due to R&D tax reclaims. These amounts are recognised by the Group
when the claims have been drafted. The amounts reclaimed differ from the development costs capitalised under IAS and therefore the
difference is not recognised as part of the tax base of these assets.
Recognised in the income statement
Current tax expense
Current year
Foreign tax
Adjustments for prior years
Deferred tax expense
Origination and reversal of temporary differences (see note 8)
Movement due to change in rate of tax
Adjustment in respect of prior year
Total tax in income statement
2018
£000
-
8
(40)
(32)
(264)
-
2
(294)
2017
£000
(123)
7
(50)
(166)
(132)
(26)
(38)
(362)
59
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
6. TAXATION (CONTINUED)
Reconciliation of effective tax rate
Factors affecting the tax charge for the current period:
The current tax charge for the period is lower (2017: lower) than the standard rate of corporation tax in the UK of 20% (2017: 20%). The
differences are explained below:
Loss on continuing operations
Profit on discontinued operations
Loss for the period
Tax using the UK corporation tax rate of 19% (2017:19%)
Effects of:
Permanent differences
Other tax adjustments, reliefs and transfers
Adjustments in respect of prior periods – current tax
Adjustments in respect of prior periods – deferred tax
Withholding tax
R&D losses surrendered
R&D super deduction
Movement due to the change in the tax rate
Total tax repayment
2018
£000
(1,240)
(1,240)
(247)
75
(6)
(40)
2
8
-
(117)
31
(294)
2017
£000
(987)
-
(987)
(197)
13
-
(50)
(38)
9
46
(143)
(9)
(362)
The Group Tax Debtor amounts to £101,000 (2017 Debtor: £138,000). The deferred tax liabilities as at 31 March 2018 have been
calculated using the tax rate of 17% which was substantively enacted at the balance sheet date.
The UK corporation tax rate has been progressively reduced over the last 4 years. The October 2015 statement announced that the
rate will further reduce to 19% from 1 April 2017 and 18% from 1 April 2020.
60
7. DEFERRED TAX ASSETS AND LIABILITIES – GROUP
Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial
recognition of goodwill, the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in
a business combination; differences relating to investments in subsidiaries to the extent that they will probably not reverse in the
foreseeable future. The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying
value amount of assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date.
A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the
asset can be utilised.
Recognised deferred tax assets and liabilities
Property, plant and equipment
Intangible assets
Tax liabilities
Movement in deferred tax during the year.
Assets
2018
£000
Assets
2017
£000
Liabilities
2018
£000
Liabilities
2017
£000
-
-
-
-
-
-
49
531
580
2017
31 March Adjustment Recognised Recognised
in income
due to tax
rate change
£000
for prior
years
in income
£000
£000
£000
Property, plant and equipment
Intangible assets
313
3
316
-
530
530
(264)
(2)
(266)
-
-
-
Movement in deferred tax during the year.
Property, plant and equipment
Intangible assets
1 April
2016
Adjustment
for prior
years
Recognised
in income
£000
£000
£000
Recognised
in income
due to tax
rate change
£000
507
5
512
(38)
-
(38)
(130)
(2)
(132)
(26)
-
(26)
Company
The Company had no deferred tax assets or liabilities as at 31 March 2018 (2017: £nil).
313
3
316
31 March
2018
£000
49
531
580
31 March
2017
£000
313
3
316
61
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
8. PROPERTY, PLANT AND EQUIPMENT – GROUP
Property, plant and equipment is stated at cost less accumulated depreciation and impairments.
Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of
property, plant and equipment.
Cost
Balance at 31 March 2016
Additions
Acquisition of subsidiary
Disposals
Effect of movements in foreign exchange
Balance at 31 March 2017
Balance at 31 March 2017
Additions
Acquisition of subsidiary
Disposals
Effect of movements in foreign exchange
Land and
buildings
£000
Plant and
equipment
£000
Motor Fixtures and
Fittings
£000
Vehicles
£000
576
6,714
-
-
-
-
576
576
-
-
-
-
25
62
-
-
6,801
6,801
927
282
(4,312)
-
59
-
27
-
-
86
86
-
2
-
-
798
94
4
(46)
3
853
853
209
40
-
-
Total
£000
8,147
119
93
(46)
3
8,316
8,316
1,136
324
(4,312)
-
Balance at 31 March 2018
576
3,698
88
1,102
5,464
Depreciation and impairment
Balance at 31 March 2016
Depreciation charge for the year
Acquisition of subsidiary
Disposals
Effect of movements in foreign exchange
Balance at 31 March 2017
Balance 31 March 2017
Depreciation charge for the year
Disposals
571
2
-
-
-
573
573
1
-
5,624
191
45
-
-
5,860
5,860
206
(3,983)
54
-
11
-
-
65
65
10
-
385
143
1
(46)
2
485
485
171
-
6,634
336
57
(46)
2
6,983
6,983
388
(3,983)
Balance at 31 March 2018
574
2,083
75
656
3,388
Net book value
At 31 March 2016
At 31 March 2017
At 31 March 2018
62
5
3
2
1,090
941
1,615
5
21
13
413
1,513
368
1,333
446
2,076
8. PROPERTY, PLANT AND EQUIPMENT – GROUP (CONTINUED)
Leases in which the Group assumes substantially all the risks and rewards of ownership of the leased asset are classified as finance
leases. Where land and buildings are held under finance leases the accounting treatment of the land is considered separately from
that of the buildings. Leased assets acquired by way of finance lease are stated at an amount equal to the lower of their fair value and
the present value of the minimum lease payments at inception of the lease, less accumulated depreciation and impairment losses.
Lease payments are accounted for as described below.
Depreciation is charged to profit and loss on a straight-line basis over the estimated useful lives of each part of an item of property,
plant and equipment. Land is not depreciated. The estimated useful lives are as follows:
Depreciation
Fixtures and fittings – 20%-33% straight line
Plant and equipment –
7%-30% straight line
Motor Vehicles –
25% straight line
Leasehold improvements – over remaining lease life
Where assets have been depreciated down to their estimated residual value they are no longer depreciated, a number of assets were
subject to this in the year.
LEASED PLANT, MACHINERY AND FIXTURE & FITTINGS
At 31 March 2018 Group had leased assets with a carrying value of £1,272,000 (2017: £275,000). The Image acquisition was part financed
by a sale and leaseback of assets giving rise to a gain of £102,000 in the period.
9. INTANGIBLE ASSETS AND INVESTMENTS
RESEARCH AND DEVELOPMENT COSTS
Development costs are also charged to the profit and loss account in the year of expenditure, except when individual projects satisfy
the following criteria: the project is clearly defined and related expenditure is separately identifiable; the project is technically feasible
and commercially viable; current and future costs will be exceeded by future sales; and adequate resources exist for the project to be
completed. In such circumstances the costs are carried forward and amortised over three years. Impairment risk is reviewed by the
Board.
Amortisation on patents, trademarks and development costs is charged to profit and loss on a straight-line basis over the useful
economic life of the asset.
• Patents and trademarks –
20 years
• Domain names –
5% straight line
• Capitalised development costs –
3 years
• Customer Lists –
5 – 10 years
Reviews of impairment indicators in relation to the carrying value of development expenditure are undertaken annually.
SOFTWARE
External expenditure on computer systems and software is stated at cost less accumulated amortisation and impairment losses.
Amortisation is on a straight-line basis over the useful economic life of the asset set at three year.
CUSTOMER LISTS
Intangible assets include customer lists purchased on the buy-back of Studios acquired. Applying IAS36 Stores customer lists are
being amortised over three to five years and are individually tested bi-annually for indications of impairment.
GOODWILL
Goodwill may arise on acquisitions, where this occurs the valuation will be supported by a fair value assessment of the revenues
expected to flow from customer relationships allowing for an appropriate level of attrition.
63
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
9. INTANGIBLE ASSETS AND INVESTMENTS (CONTINUED)
IMPAIRMENT TESTING – Goodwill
The recoverable amount of goodwill is determined from value in use calculations.
The Group prepares cash flow forecasts derived from budgets and two year business plans. For the purposes of impairment testing
inflationary growth of 3% is assumed beyond this period. The sales growth relates to Nettl, printing.com and MarqetSpace the
key revenue streams principally in the UK and Ireland. The growth rates have been determined based on the experience to date of
operating these sales channels and previous experience of launching websites.
A pre-tax discount factor of 12.5% (2017: 12.5%) was applied.
Group
Cost
Domains
& brand
£000
Software Development
costs
£000
£000
Customer
Lists
£000
Goodwill
Other
£000
£000
Total
£000
Balance at 31 March 2016
356
Acquisitions – internally developed
Acquisitions – purchased
Acquisitions of subsidiary
Disposals
-
-
-
-
3,011
-
329
-
-
2,608
442
-
-
563
-
-
-
(160)
(284)
Balance at 31 March 2017
356
3,340
2,890
Balance at 31 March 2017
Acquisitions – internally developed
Acquisitions – purchased
Acquisitions of subsidiary
Disposals
356
-
-
549
-
3,340
-
307
-
-
2,890
424
-
-
-
279
279
-
120
2,570
-
13
-
-
49
-
62
62
-
-
16
-
154
6,705
-
-
-
-
154
154
-
3
-
-
442
329
49
(444)
7,081
7,081
424
430
3,135
-
Balance at 31 March 2018
905
3,647
3,314
2,969
78
157
11,070
Amortisation and impairment
Balance at 31 March 2016
Amortisation for the year
Disposals
Foreign exchange movement
Balance at 31 March 2017
Balance at 31 March 2017
Amortisation for the year
Disposals
Foreign exchange movement
271
18
-
-
289
289
32
-
-
1,816
701
-
-
1,142
627
(162)
-
2,517
1,607
2,517
580
-
-
1,607
676
-
-
507
46
(285)
-
268
268
179
-
-
12
-
-
-
12
12
-
-
-
64
17
-
2
83
83
19
-
-
3,812
1,409
(447)
2
4,776
4,776
1,486
-
-
Balance at 31 March 2018
321
3,097
2,283
447
12
102
6,262
64
Total
£000
2,893
2,305
Group
Net book value
At 31 March 2016
At 31 March 2017
9. INTANGIBLE ASSETS AND INVESTMENTS (CONTINUED)
Domains
& brand
£000
Software Development
costs
£000
£000
Customer
Lists
£000
Goodwill
Other
£000
£000
85
67
1,195
1,466
823
1,283
56
11
90
71
1
50
66
At 31 March 2018
584
550
1,031
2,522
55
4,808
Amortisation and impairment charge
The amortisation charge of £1,486,000 (2017: £1,409,000) is recognised in profit and loss within depreciation and amortisation
expenses. An impairment charge of nil (2017: £nil) was recognised during the year.
Investments - Company
Cost
Balance at 31 March 2016
Balance at 31 March 2017
Acquisitions in the year
Balance at 31 March 2018
Shares in
Subsidiary undertakings
£000
574
637
2,605
3,242
Total
£000
574
637
2,605
3,242
The Company owns the whole of the issued ordinary share capital of the following undertakings:
UK incorporated Subsidiary undertakings – wholly owned
Nature of business/status
Grafenia Operations Limited
Image Everything Limited
ADD Signs Limited
Printing.com (UK Franchise) Limited
Printing.com Franchise Limited
Nettl UK Limited
Grafenia Systems Limited
Grafenia Technology Limited
Creative Enterprise Support Limited
TemplateCloud Limited
W3P Limited
W3P Platforms Limited
Printing – trading
Sign Design, Manufacture and Installation
Sign Design, Manufacture and Installation
Partner contracts – dormant
Partner contracts – dormant
Partner contracts – dormant
Licence agreements – dormant
Licence agreements – dormant
Enterprise Support – dormant
Template Provision – dormant
Software – dormant
Licence agreements – dormant
Registered address for all UK business is Focal Point, Third Avenue, Trafford Park, Manchester M17 1FG
France incorporated Subsidiary undertaking – wholly owned
Nature of business/status
Grafenia France sarl
Partner contracts – trading
Address 12 Rue de Chaussee, d'Antin 75009 Paris
65
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
10. TRADE AND OTHER RECEIVABLES
Other receivables due from subsidiary companies
Trade receivables
Prepayments
Corporation tax
Other receivables
Group
2018
£000
Group
2017
£000
Company
2018
£000
Company
2017
£000
-
2,765
482
111
48
3,406
-
1,854
469
138
63
2,524
3,615
4,977
-
-
-
13
3,628
-
-
-
6
4,983
Other receivables due from subsidiary companies do not have fixed repayment terms.
At 31 March 2018 trade receivables are shown net of an impairment allowance for doubtful debts of £339,000 (2017: £415,000).
An analysis of impairment losses recognised in the year is given in note 16.
Trade and other receivables denominated in currencies other than sterling comprise £133,000 (2017: £192,000) of trade receivables.
Non-current assets included the following amounts falling due after more than one year:
Group
2018
£000
Group
2017
£000
Company
2018
£000
Company
2017
£000
Other receivables
-
50
-
-
11. CASH AND CASH EQUIVALENTS
Group
2018
£000
Group
2017
£000
Company
2018
£000
Company
2017
£000
Cash and cash equivalents
171
524
-
1
Cash and cash equivalents include cash in hand, deposits held at call with banks and other short term highly liquid investments. All
cash Sterling other than Euro of £78,000 (2017: £58,000).
66
12. OTHER INTEREST-BEARING LIABILITIES
The Company had £600,000 of current liabilities and £245,000 of non current liabilities from interest bearing loan notes. The Group had
interest-bearing liabilities from Finance Leases and loans amounting to £2,009,000 (2017: £83,000) as a current liability and £1,055,000
(2017: £216,000) and £358,000 in deferred consideration as a non-current liability. For more information on the Group and Company’s
exposure to interest rate, foreign currency risk and finance leases, see note 16.
13. TRADE AND OTHER PAYABLES
Other trade payables
Accruals
Deferred income
Other liabilities
Group
2018
£000
1,437
703
280
504
2,924
Group
2017
£000
Company
2018
£000
Company
2017
£000
1,370
375
14
118
1,877
26
52
-
-
78
20
36
-
-
56
Other trade payables denominated in currencies other than Sterling comprise £67,000 (2017: £15,000) denominated in Euro.
14. EMPLOYEE BENEFITS
Share-based Save as You Earn (SAYE) Scheme
The Company launched a SAYE Scheme commencing 1 March 2017. The Scheme offered all employees the opportunity to participate
in the future growth of the Company through the granting of share options.
The scheme requires employees to commit to making a monthly payment of between £5 and £500 for 36 months. These instalments
are paid into a savings account, operated by Royal Bank of Scotland plc, held independently from the Company.
Employees were invited to subscribe for options over ordinary shares of 1 penny each in the Company (“Ordinary Shares”) with an
exercise price of 7.75 pence per share, representing the closing mid-market price of the Ordinary Shares on the day prior to the
invitation to participate. The options are exercisable when all 36 payments have been made, between 1 March 2020 and
31 August 2020.
A total of 49 employees elected to participate in the SAYE Scheme and were granted options over 4,359,460 Ordinary Shares on
23 February 2017, equating to 9.6 per cent of the current total voting rights in the Company. Two employees left during the year so the
option total is now for 47 employees over 4,266,558 Ordinary Shares.
67
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
15. SHARE CAPITAL
SHARE CAPITAL - GROUP AND COMPANY
In thousands of shares
On issue at 31 March 2017
Purchased by the Company and held in Treasury
Shares on the market at 31 March 2018 – fully paid
All treasury shares held by the Company were sold on 20 February (2017: 2,150,000)
Allotted, called up and fully paid
47,557,835 (2017: 47,557,835) ordinary shares of £0.01 each
63 deferred shares of £0.10 each
EARNINGS PER SHARE
The calculations of earnings per share are based on the following profits and numbers of shares:
Loss after taxation for the financial year from continuing operations
Weighted average number of shares
For basic earnings per ordinary share
Exercise of share options
Ordinary shares
Ordinary shares
2018
47,558
-
47,558
£000
475
-
475
2018
£000
(946)
2017
47,558
(2,150)
45,408
£000
475
-
475
2017
£000
(625)
Number of
Shares
45,638,192
-
Number of
Shares
45,500,884
-
For diluted earnings per ordinary share
45,638,192
45,500,884
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at
meetings of the Company.
The holders of deferred shares shall not be entitled to any participation in the profits or the assets of the Company and the deferred
shares do not carry any voting rights.
Dividends
During the year and prior year no dividends were proposed or paid. After the balance sheet date the Board proposed no final dividend
would be made (2017: £nil).
68
16. FINANCIAL INSTRUMENTS
An explanation of the Group’s objectives, policies and strategies for the role of derivatives and other financial instruments can be
found on pages 29-32. It is not the Group’s policy to enter into financial derivatives for speculative or trading purposes. The financial
instruments employed by the Group other than short term debtors and creditors are used to fund its operations and comprise cash,
short term deposits and finance leases.
The Group’s policy during the financial year ended 31 March 2018 and 31 March 2017 was to place the majority of its cash on short term
deposit with its bankers and to finance the purchase of significant fixed assets through finance leases.
After the balance sheet date the Board proposed no final dividend would be made (2017: £nil).
CREDIT RISK
Group
The Group’s credit risk is primarily attributable to trade and other receivables both current and non-current. Trade receivables are
included in the balance sheet net of doubtful receivables, estimated by the Group’s management. The maximum credit risk in respect
of the Group’s and Company’s financial assets at the yearend is represented by the balance outstanding on trade receivables and
other receivables due from Partners as shown below.
During the year the Group has continued to use the Pay As You Go (PAYG) model to manage debtors and mitigate the credit risk
through structured payments. This model ensures that in most instances total debts do not increase while continuing to serve the
customer base. Repayment plans have been entered into separately for certain PAYG debtors and make up £509,000 (2017: £550,000)
of total gross debtors. The Group retains the right to charge interest on overdue balances and re-call debts ahead of the payment
plans agreed.
The ageing of trade receivables and other receivables (not including prepayments) due from Partners at the reporting date was:
31 March 2018
Total
£000
31 March 2018
Impairment
£000
31 March 2017
Total
£000
31 March 2017
Impairment
£000
1,409
625
456
662
3,152
-
-
-
(339)
(339)
1,171
241
348
622
2,382
Not past due
Past due 0 – 30 days
Past due 31 – 90 days
Past due 90 days and over
IMPAIRMENT
Balance at 31 March 2016
Impairment loss recognised
Increase in impairment allowance
Balance at 31 March 2017
Impairment loss recognised
Increase in impairment allowance
Balance at 31 March 2018
Of the total impairment provision £136,000 (2017: £118,000) relates to Partners that have ceased trading.
-
-
-
(415)
(415)
£000
212
(52)
255
415
(107)
32
339
69
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
COMPANY
The Company did not have trade receivables at the year end.
INTEREST RATE RISK
The Group and the Company do not have a material exposure to interest rates.
LIQUIDITY RISK
The following are the contractual maturities of financial liabilities including estimated interest payments and excluding the impact of
netting agreements:
31 March 2018
Carrying Contractual
cash flows
£000
amount
£000
6 months
or less
£000
6-12
months
£000
1-2 years
2-5 years
£000
£000
Trade and other payables
2,924
2,924
2,924
Bank Loans
Finance lease liability
Loan Notes + deferred consideration
Invoice financing
-
1,272
1,203
1,076
6,324
-
1,272
1,203
1,076
6,324
-
106
300
1,076
4,406
-
-
105
300
-
405
-
-
374
452
-
826
-
-
728
-
-
728
31 March 2017
Trade and other payables
Bank Loans
Finance lease liability
Carrying
amount
£000
Contractual
cash flows
£000
6 months
or less
£000
6-12
months
£000
1-2 years
2-5 years
£000
£000
1,877
24
275
2,176
1,877
31
310
2,218
1,877
4
47
1,928
-
4
47
51
-
8
91
99
-
16
125
141
All trade receivables are contractually due within 6 months.
FOREIGN CURRENCY RISK
GROUP
The Group transacts some business in foreign currency, principally Euro, and therefore incurs some transaction risk. The risk does not
warrant hedging activity by the Group to defend against the impact of exchange rate movements.
The Group’s exposure to foreign currency risk denominated in GBP was as follows:-
31 March 2018
Euro
£000
31 March 2018
GBP
£000
31 March 2017
Euro
£000
31 March 2017
GBP
£000
178
78
67
322
3,408
(1,005)
(1,504)
899
167
58
(15)
210
2,567
467
(1,356)
1,678
Trade receivables
Cash and cash equivalents
Trade payables
70
SENSITIVITY ANALYSIS
Where the Group operate in Europe both revenues and costs are in the local currency therefore the level of exchange risk is low. In
the Eurozone the Group have a presence in France, and Ireland. In managing interest rate and currency risks the Company and Group
aims to reduce the impact of short-term fluctuations on the Company and Group’s earnings. At 31 March 2018, it is estimated that
a general increase of one percentage point in the value of the Euro would increase the Group’s profit before tax by approximately
£41,000 (2017: £2,000) with an equal adjustment to equity.
FAIR VALUES
There is a difference of £309,000 (2017: £20,000) between fair and carrying values on the balance sheet in respect of finance leases and
loan notes.
FINANCE LEASE LIABILITY / BANK LOANS
The fair value, which is determined for disclosure purposes, is calculated based on the present value of future principal and interest
cash flows, discounted at the market rate of interest at the reporting date. The market rate of interest for finance leases is determined
by reference to similar lease agreements.
17. OPERATING LEASES
Non-cancellable operating lease rentals are payable as follows:
Group
2018
£000
Group
2017
£000
Company
2018
£000
Company
2017
£000
Plant and machinery
Less than one year
Between one and five years
Land and buildings
Less than one year
Between one and five years
49
31
276
318
674
15
8
259
426
708
-
-
-
-
-
The most significant lease in land and buildings is that of the Manchester Production Hub and Head Office.
GROUP
During the year £463,000 (2017: £256,000) was recognised as an expense in profit and loss in respect of operating leases.
-
-
-
-
-
71
GRAFENIA PLC ANNUAL REPORT & ACCOUNTS 2018
18. CAPITAL COMMITMENTS
The Group and Company have no commitments to incur capital expenditure at the yearend (2017: £nil).
19. CONTINGENCIES
Neither the Group nor the Company had contingencies at the yearend (2017: £nil).
20. RELATED PARTIES
The Company provides cross company guarantees to the Group’s bankers. In the year ended 31 March 2018 no dividends were
received (2017: nil).
Transactions with key management personnel
Directors of the Company control 4.98 per cent of the voting shares of the Group.
The compensation of the Directors, who are the key management personnel, is disclosed in note 5.
21. POST BALANCE SHEET EVENT
On 13 April 2018, the Company announced it had conditionally raised approximately £3.5 million (before expenses) by way of a placing
of 29,258,331 new Ordinary Shares, at a price of 12 pence per ordinary share, with certain new and existing investors. The net proceeds
are intended to be used in the near term primarily to fund growth through acquisition, to open further Nettl Business Superstores and
to repay and renegotiate existing debt arrangements.
ADVISERS AND COMPANY INFORMATION
Registered Office
Third Avenue
The Village
Trafford Park
MANCHESTER
M17 1FG
Company Number
03983312 (England and Wales)
Website Address
www.grafenia.com
Company Secretary
Richard A Lightfoot
Auditors
to the Company
RSM UK Audit LLP
3 Hardman Street
MANCHESTER
M3 3HF
Registrars
and Receiving Agents
to the Company
Link Asset Services
6th Floor
65 Gresham Street
LONDON
EC2V 7NQ
Allenby Capital Limited
5 St. Helens Place
Bankers
to the Group
The Royal Bank of Scotland plc
1 Spinningfields Square
MANCHESTER
M3 3AP
LONDON
EC3A 6AB
Gateley plc
Ship Canal House
98 Kings Street
MANCHESTER
M2 4WU
Financial Adviser,
Nominated Adviser
and Broker
to the Company
Solicitors
to the Company
72
Third Avenue > The Village > Trafford Park > Manchester > M17 1FG
t: +44 (0)161 848 5700 > e: investors@grafenia.com
WWW.GRAFENIA.COM
Grafenia plc is registered in England and Wales under number 03983312
Registered office: Third Avenue, The Village, Trafford Park, Manchester M17 1FG. VAT Registration No. GB 764 5390 08
XIR/AQR/CRH/06-17/R1