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NanoXplore

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FY2018 Annual Report · NanoXplore
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ANNUAL 
REPORT 
AND
ACCOUNTS
2018

CONTENTS

01 

IN SUMMARY

03  CHAIRMAN’S STATEMENT

13  STRATEGIC REPORT – CHIEF EXECUTIVE’S STATEMENT

29  FINANCIAL REVIEW

33  DIRECTORS

35  DIRECTORS’ REPORT

38  STATEMENT OF DIRECTORS’ RESPONSIBILITIES  

39  DIRECTORS’ REMUNERATION REPORT 

42 

INDEPENDENT AUDITORS’ REPORT

46  CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

47  CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

48  CONSOLIDATED AND COMPANY STATEMENT OF FINANCIAL POSITION

49  CONSOLIDATED AND COMPANY STATEMENT OF CASH FLOWS

50  NOTES (FORMING PART OF THE FINANCIAL REVIEW)

72  ADVISERS AND COMPANY INFORMATION

2

IN SUMMARY

Grafenia are the people behind the Nettl network of neighbourhood studios and the 

printing.com brand. We licence our brands and systems in the UK and internationally. 

At our production hubs, we manufacture print, display and signs. We sell those to 

businesses of all sizes via our brand partner networks and company-owned Nettl stores.

We’re rolling up the signs sector, with the aim of creating a national installation network.

CONTINUING OPERATIONS

Year ended 
31 March 2018

Year ended 
31 March 2017 

Subscription and Licence Fees

Company Studios

Signs

Brand Partners Print

Trade Clients Print

Total Revenue

Gross Profit

EBITDA

Amortisations and Depreciation

Operating (Loss)/Profit 
Before Restructuring Costs

Restructuring Costs

Exceptional Gain

Operating Loss After Restructuring 
Costs

Net Finance Expense

Tax Income

Loss for the Year

EPS – Continuing Operations

Total Dividend per Share

Capital Expenditure

Acquisition

£000

1,773

1,594

4,000

3,870

3,393

14,630

8,337

669

(1,874)

(1,185)

(20)

102

(1,103)

(137)

294

(946)

(2.07)p

Nil

£1.94m

£2.61m

Net (Debt) / Funds

£(3.04)m

£000

1,489

940

0

3,762 

4,254

10,445

6,585

763

(1,746)

(926)

(57)  

-

(983)

(4)

362

(625)

(1.37)p

Nil

£0.89m

-

£0.21m

1

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018At our Nettl of Liverpool Waters Business Superstore, we try to inspire 

clients. It’s possible to brand their own environments in many different 

ways – including functional spaces like toilets.

2

Jan-Hendrik Mohr
Chairman

CHAIRMAN’S
STATEMENT

Dear Shareholders,

The transition of Grafenia plc has progressed well since I last wrote to you.

The aim of this letter is to inform you about the decisions we made to develop the 

Group and our reasoning. There is no way to know if the choices we made in the last 

fiscal year will prove to be successful. However, we strive to be as open as possible 

with you – the owners of the firm – so that you can make up your own mind.

Operational Performance

In the recent fiscal year, our turnover increased by 40% to £14.63m (2017: £10.45m) 

and gross profit increased by 27% to £8.34m (2017: £6.59m). Our EBITDA reduced 

by 12% to £0.67m (2017: £0.76m). Operating loss increased to £1.10m (2017: £0.98m) 

while we achieved an effective Tax income of £0.29m (2017: £0.36m). As in the prior 

year the Tax income was mainly due to the Group gaining Research & Development 

Relief. We finished the year with a cash position of £0.17m (2017: £0.52m) net debt of 

£3.04m (2017: net funds of £0.21m), after spending capital investment of a net £1.1m 

(2017: £0.89m) plus consideration of £2.61m for the acquisition of Image Group 

(2017: £0.05m for the acquisition of ADD Signs Limited).

These results are mainly impacted by the inclusion of newly acquired sign firms, 

most notably Image Group (Image Everything Limited), into our reporting.

This causes the headline sales and gross margin to increase in comparison to last 

fiscal year. Underlying, there have been three broad trends that warrant

further commentary:

1.  Litho print revenues have been declining. This has mainly been due to 

decreasing prices in the marketplace. Given that a significant part of our 

production cost is fixed, any decrease in print revenues immediately causes our 

contribution margin to decline. This has been the case for many years and we 

do not expect this to change. It has been a significant drag on profitability in 

the last year. The only good news is that our reliance on profits from litho print 

are decreasing every day.

3

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018Drive-in vehicle wrapping bay at Nettl of Liverpool Waters Business 

Superstore. Inside we can wrap full vehicles or apply graphics.

4

2.  Licence revenues have been increasing. First and foremost, you can thank 

our Nettl team leaders Rob, Paul, Chris and Mat for relentlessly driving 

partner acquisition and partner development. They’ve been doing a fine job 

indeed and their contribution to the Group is remarkable. Only a few years 

after launching, Nettl now helps more than 150 partners in the UK to offer 

better design products to their clients. Nettl has also been showing quite 

encouraging signs internationally, especially in the Netherlands. From an 

accounting perspective, you should consider two aspects. Firstly, due to the 

contracts in place, we recognise revenues from licence fees when the cash 

is due, i.e. primarily monthly. When the number of partners grows quickly 

(as it did at the end of this financial year) the recognised revenues for the 

accounting period understate the “run-rate” – meaning number of partners 

multiplied by monthly licence fees multiplied by 12 months. Secondly, the cost 

to acquire these new partner contracts tends to be front-loaded. We lay out 

capital to bring new partners on board – by paying our sales team, hosting 

exhibitions, marketing and so on – which we think of a bit like an investment. 

Due to accounting rules, we have to expense this cost in our profit and loss 

statement. If we stopped selling (which we have no plans to – quite the 

contrary!) our disclosed earnings would be significantly higher. This effect has 

been particularly severe in new markets such as the Netherlands. Over there, 

we essentially incur all the costs to set up shop in the very first trading period 

with all the fruits coming in pro-rata over time.

3.  Our company-owned stores are improving, but are still not where we would 

like them to be. The good news is that our store performance has increased a 

lot over the last fiscal year. The bad news is overall it’s still not where it needs 

to be. Some stores are losing money, partly due to the terms of leases signed 

many years back. I strongly believe that improving own studio performance is 

the proverbial lowest hanging fruit.

I wish I could present a higher level of granularity in our reporting, to help you 

better judge our performance. For a variety of reasons, changing our reporting to 

a more granular level didn’t make great sense this reporting period.

Priority has been on integrating the reporting systems of Image Group and 

figuring out how our financial controls change, with the change in our business 

focus. In fact, we need to have an internal debate and discuss how our KPIs or 

segments may change in light of the new focus on acquiring sign businesses. Rest 

assured though, we will progress to an increased level of transparency, especially 

around unit economics of the individual business lines.

The costs we incur by being public are still a major drag on our financial 

performance. We’ve started to disclose our estimate of “plc overhead” to illustrate 

the magnitude of the problem. This year EBITDA would have been £1.27m before 

corporate costs of £0.60m (compared with £0.62m in the previous year).

5

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018We’ve extended our range of outdoor display kit – from simple flags to 

cantilever parasols and massive personalised gazebos.

6

Last year I wrote: “The success of my tenure should be measured by whether we 

figure out a way to make better use of our public listing.” With our new focus 

on rolling-up (i.e. finding, evaluating, buying and integrating) sign businesses, I 

see a realistic chance to grow the group to a size that justifies a listing on a stock 

exchange. To that end, we need a) to find enough sign businesses to acquire, b) 

to pay prices that make financial sense and c) to integrate these sign businesses 

appropriately into a growing organisation. None of this should be taken for 

granted and will require great focus and flawless execution from the entire team. 

More on this later.

People at Grafenia, Board changes and Priorities in the past year

Frankly, I wouldn’t be asking for your votes at the AGM if I weren’t enjoying 

working with the Grafenia team. The big plus of this organisation is the amount 

of high quality people that are fun to work with. I admire the energy and sales 

focus of the teams. I’m thrilled by the thought that the growing organisation will 

offer larger responsibilities and development options for many team members. I 

think a lot can be done with our current team and within our current culture. This 

is terrifically important and good news. 

In last year’s report, I briefly mentioned the outstanding performance of both 

Richard and Gavin. In due course, the board decided to appoint both to the plc 

board. This promotion has been well deserved and I am delighted to give both 

guys even more responsibility.

I’d like to make special comment about new members to the Grafenia family – 

especially Neil and Dave of Image Group and Mark of Nettl Liverpool Waters 

Business Store (previously ADD Signs). When you put all your energy into 

growing a firm and then decide to sell it, it’s a little bit like giving away your 

child. Neil, Dave and Mark have decided to stay on board after selling their 

firms to join us in growing Grafenia. And it has been working well for everyone – 

which is neither common, nor taken for granted. Neil once told me over dinner 

that his business rule number one is “people are everything”. If you happen 

to be a finance-egghead (like me), such a statement can easily be disregarded 

as platitude. If you ever tried to make a merger work, you’ll find out that it’s 

anything but. People and culture matter very much indeed.

Last year, I called out three areas that Conrad and I can influence as your non-

executive directors. Nothing has changed regarding the scope of our work 

(neither Conrad nor I have become great web designers yet!) This year, I want to 

self-evaluate how we did on these areas during the last fiscal year.

7

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018Our Spectacular Spaces look book blends the range of display we 

manufacture at Image Group display hub, with our fabric range. Display 

isn’t just for exhibitions. We encourage clients to brand their office and 

retail environments too.

8

1.  Finding the right governance structure  

This looks good. While we will always make improvements to individual roles, 

both Conrad and I have perceived board work to be a productive and efficient 

process. We all care about the same goals and communication is high in content 

and low in politics. That’s the tone we want to set for the entire organisation. 

Unlike a few years ago, we increasingly involve non-board employees in board 

discussions and will extend this even more in the future. We also decided to make 

the board a lot more accessible to shareholders. To that end, we overhauled our 

AGM format last year to be more inclusive, more informative and more fun.

2.  Setting incentives right 

I didn’t do well on that one at all. Last year, I briefly described the free cash-

flow based scheme that measures Peter’s bonus. After testing it for a while, we 

found it’s not optimal and Conrad and I started a review to introduce an effective 

management-wide incentive scheme. There isn’t much to report on yet and I 

plan to update you in next year’s letter at the latest, what changes we are making 

and why. In the meantime, we are very happy with the acceptance rate of our 

SAYE scheme and will offer a new opening this summer. Making team members 

shareholders is probably the best incentive alignment you can find and it’s great 

to see that a large number of employees at Grafenia will also be co-owners of the 

business!

3.  Capital allocation (including Post Balance Sheet event) 

We have come a long way on that one. Quite recently, the board gained enough 

confidence that rolling-up sign businesses is a great use of our capital. When 

we struck out to explore this strategy, we used internal funds and debt financing 

to buy a couple of sign firms and self-evaluate our performance. We were quite 

positively surprised by what we achieved and felt compelled to ask for more 

capital to deploy. Not only did this seem very reasonable from an investment 

perspective, but it also helped to scale our public company platform better.

On 13 April 2018 we announced we’d conditionally raised £3.44 million by 

placing 29,258,331 new Ordinary Shares. These were priced at 12 pence per 

share. According to our plan, we should be able to deploy much of this capital 

over the next year or so, primarily to fund growth through acquisition and open 

further Nettl Business Superstores. We’ll also repay and renegotiate existing 

debt arrangements. Investor interest did significantly exceed the amount raised. 

However we decided against raising more, to strike a balance between raising 

funds that can be deployed in an accretive way and diluting our prior shareholder 

base. We are big believers in staging decisions. Let’s see what we can achieve 

with the capital raised this spring. Once we have gathered more data and 

experience in buying more sign businesses, it may well be prudent to ask for 

more capital to deploy. But first comes the work and the ball is in our court to 

deliver! We thank all shareholders of the Group for their trust in our work. We are 

well aware of the goodwill and responsibility you put in us and we are determined 

to make your Grafenia investment worthwhile.

9

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018Although we lead with the sale of websites and signs, print still is a big 

part of what we do. Here’s an instore display that our Nettl partners 

can use to display our range.

10

Outlook & Current priorities

Current trading is mixed. We see very encouraging progress growing the Nettl 

concept and are able to add new products our partners can resell to their clients. 

Print revenues continue to be under pressure and are incredibly hard to predict 

in the short-term. Meanwhile, we continue to talk to many sign businesses and 

are looking at several potentially joining the Grafenia family.

As I wrote last year, a key focus area for the non-executive team is to continue 

to improve our internal controls, forecasting function and reporting. We’ve 

made some progress and also hired some promising new team members in 

our finance function. Nevertheless, we need to improve much more and the 

current processes do not allow for scaling the firm as we plan to. For example, 

our receivables collection is inefficient and needs to be much more automated. 

This is a solvable problem which Conrad and I have prioritised. If Grafenia is to 

become a larger firm, it’s better we build an infrastructure we can grow into, 

rather than utilising what may have been sufficient for a small business.

We are hosting our AGM on Friday, July 27th in Liverpool and cordially invite 

you to visit us. We decided to hold this year’s AGM in our new Nettl of Liverpool 

Waters Business Store. It’s important that you as our shareholders experience 

first-hand what our new sign focus looks like! In addition to the formal meeting, 

we will have plenty of time to elaborate on the signage industry and our sign 

acquisition model.

Jan-Hendrik Mohr 

Chairman 

8 June 2018

11

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018All roads lead to Nettl.

12

Peter Gunning
Chief Executive

STRATEGIC REPORT

CHIEF 
EXECUTIVE’S
STATEMENT

Simplify, then simplify again

From the outside looking in, it’s fair to say that, over the last decade, our 

business has appeared confusing. When I meet with shareholders, there’s often 

a misunderstanding of what our business actually is. It’s clear that what we had 

been doing, was anything but clear.

If you’ve browsed our annual reports from previous years, it may have looked like 

someone with logo hayfever had sneezed over the pages. That was with the best 

of intentions of course. As our traditional business declined, we looked for the 

next big thing. And as we’ve tried different business models, different routes to 

market and different brands, we’ve introduced complexity to our messaging. Not 

everything has equal weight. Not everything has equal importance. Some of our 

brands are less equal than others.

One of my priorities has been to simplify our business. 

That’s why in my letter, I won’t mention some of the names you’ve seen in the 

past. That’s not to say those brands don’t continue to generate revenues. Or 

that they aren’t an important part of our sales funnels. Or that we don’t value the 

clients from these channels. We most certainly do.

But. Focus requires clarity. And simplicity beats complexity every time.

Our drive to simplify things extends to our systems. We’ve invested in our 

platform over the years and it runs almost every part of our business. Like any 

large system, new users sometimes find it daunting and unwieldy. 

13

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018A few of our ‘Pow Wow’ town hall meetings with Nettl and printing.com 

Brand Partners this year. We share things we’re working on and listen to 

their ideas.

14

This year we’ve put particular emphasis on redesigning the parts our studio 

teams use, to make tasks faster to accomplish and easier to navigate. To remove 

barriers. To automate repetitive tasks. And cut processing time.

Start at the end

A couple of years ago, if you’d asked a dozen team members and partners what 

they thought we ‘were’, you’d probably get twenty four different answers. Their 

view of where we were headed, would be heavily influenced by their job role or 

immediate experience.

That had to change. How could they know if they were doing the right things, 

if they didn’t know what our ultimate goal was? How did they know whether to 

pursue opportunity A or B? When to say yes and when to politely decline?

We needed a ‘north star’. Something to help our teams navigate. 

Last year we published our vision for the first time. We didn’t want it to be some 

corporate fluff which we engraved onto a big stone or stuck inside a gilded 

frame in the lobby. It should be something clear and something referred to 

frequently. 

At regional ‘town hall’ meetings, we discussed our vision with team members. 

We saw everyone in production, in studios and from the sign businesses, new to 

the family. We also shared the vision with Nettl and printing.com partners. You’ll 

see why. 

Now, we ask our teams to refer to the vision when making decisions. Does what 

they’re considering move us towards our vision? If so, let’s evaluate it. If not, it’s 

probably a distraction and will slow us down.   

At last year’s AGM, our resident Nettl of Trafford Park studio-manager-cum-DJ 

performed a special sunrise set. But that wasn’t the only excitement. We also 

shared our vision with the gaggle of shareholders attending.

Our vision

So here it is. The same vision we shared with our teams:

“To be the world’s leading network of web, design and print studios. Known 

as the local place for business, where business happens. Where customer 

experience is our priority. Where we deliver compelling value and reliable service 

every time. So we are rooted in every team member’s and partner’s success.”

You’ll see that our vision puts customers and brand partners firmly at the centre. 

They are our focus. I’ll talk later about the things we’re doing to make our 

relationships even stickier. 

15

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018To drive footfall in our Nettl of Birmingham Business Store we sell 

from-the-bean coffee and snacks.

16

Our strategy

As Jan mentions in his letter, we remain too small to be a plc. We’ve made 

material steps in scaling the business. But to remain a plc, we need to scale 

further. To achieve this, we’ll use three methods:

Build, buy and licence. 

The Grafenia holy trinity, if you like. I’ll take each in turn.

Build

It’s 20 years ago since we opened our first retail store. It would become the 

blueprint for the original printing.com model. I’m not bringing this up to 

reminisce with misty eyes about the good old days, when it was all just fields. 

I’m mentioning it because we still believe retail is very relevant. It’s changed, for 

sure. But it continues to have a place.

We own six company stores. Four are ‘first generation’ Nettl web studios 

(London, Manchester, Dublin and Exeter). We have one second generation 

Business Store in Birmingham and one Superstore in Liverpool. 

Stores sell websites, signage, print and display to local SMEs who need help 

with creative services. Our company stores are brand beacons to help develop 

best practice. We use them to train and attract new Nettl partners and team 

members. They’re the purest form of the Nettl model.

We opened our ‘second generation’ Business Store in Birmingham in 2016. At 

2,000sqft it’s significantly bigger than other studios. We designed the Business 

Store experience with the aim of increasing footfall. That was partly achieved 

with both informal and formal meeting space for hire and sales of coffee. It 

worked. The things we learned led to the next iteration - the Nettl Business 

Superstore. I’ll talk about that in the next section.

Total sales in our company-owned stores grew 70% this year to £1.59m 

(2017: £0.94m). Like-for-like sales were up 23% when we exclude Nettl of Exeter 

(acquired in 2nd December 2017) and Nettl of Liverpool Waters which had only 

completed three months trading in the comparative period from 2017. Revenues 

from web-to-print systems are now handled by our trade and online team so are 

also excluded from like-for-like.

Nettl of Exeter was one of our top performing partners. As a partner, they paid 

us licence fees. Print was purchased at wholesale price. When they became a 

company studio, we no longer get licence fees. However, we benefit from the 

retail margin - the difference between the wholesale price and the price we sell 

to end clients. 

In our company studios, our strategy is to grow sales and profit per person 

utilising the Nettl system and outbound sales activity. Performance in our studios 

17

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018Clients can use our informal meeting space free. We rent out formal 

meeting rooms in our Business Stores. Here’s the State Room at Nettl of 

Liverpool Waters – a nod to the docks where we’re located.

18

has been mixed. Some studios have improved performance much more than 

others. We’ve reset some teams this year. Overall, company studios improved 

their gross margin and improved profitability. But we still have work to do. 

Buy

We’ve witnessed a convergence in the graphics sector. Designers, printers, sign 

businesses all offer similar and competing services to SME clients. Yet we believe 

SMEs only want a single creative relationship. They don’t want to do three lots of 

briefing, get three different design styles and the inevitable incoherent branding 

that follows.

Design usually starts with web or signage. It used to be business cards. Now 

those often come later. We want to be at the start of the creative relationship, no 

matter where a client chooses to start. Our strategy is to sell SMEs a full suite of 

print, promo, exhibition products and web design services.

The signs industry has been growing and riding a trend of increased 

‘brandification’. We like the sector. We got to know it through our investment in 

direct-to-fabric soft signage. That’s still growing rather nicely, thanks for asking. 

We’ve extended that range to include more outdoor products too.

The sector is highly fragmented, with several thousand independent businesses. 

It feels like the print sector did when we started opening printing.com locations. 

One of the challenges we have is actually determining the size of the market. 

Is a printed beanbag a sign? A logo doormat? What about branded ceiling 

tiles? These are all products we’ve launched this year and probably don’t fit the 

traditional definition of signs. One thing’s for certain — the addressable market 

is large and is forecast to grow.

We’re rolling up sign businesses for a reason: to create a national installation 

capability serving SMEs. Our approach has three stages. 

Stage one, we acquire a profitable business. We have published our criteria, to 

focus our search. This is the most important step, because the leader will stay. 

We call them ‘the remainer’. At stage two, we look for a local sign business 

where the leader is exiting or retiring — ‘the leaver’. There seems to be plenty 

of businesses like these, where the owner hasn’t put a succession plan in place. 

Finally, stage three. When the timing is right, we relocate both businesses to a 

larger ‘trade counter’ location and rebrand as a Nettl Business Store. We might 

move the first business earlier if the right property pops up.

We think we can make cost savings by centralising HR, legal, accounting, systems 

and marketing. We take the sign business’ client base and extend the range of 

products we can sell to them. We use the Nettl system. Add the Nettl marketing 

sparkle. Our aim is to create a better, more joined-up client experience. 

19

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018Our range of fabric displays has grown this year. Meeting booths can be 

used at exhibitions or to create private working and breakout spaces.

20

On 16 January 2017 we acquired ADD Signs. One year later, we rebranded them as 

Nettl of Liverpool Waters and relocated them to become our first superstore. The 

doors opened in April 2018. We’ll let you know what we learn from our experience 

and client feedback. In the first full year of our ownership, sales grew over 30% on 

the previous year. 

Following a serendipitous happenstance, we met with the owners of Image Group. 

We shared our vision. There was a lot of overlap in culture and what they were 

trying to do. IG were a lot larger than the other sign businesses we’ve evaluated. 

However, as our network grew, we planned to centralise some production. We 

brought forward those plans. On 14 July 2017, Image Group became part of the 

family. The reporting period includes eight and a half months they have been under 

our ownership. During this time, we’ve launched a range of vinyl graphics and rigid 

substrates, which we sell through our company studios and brand partners. Image 

Group currently operate from a factory a few miles from our production hub. We’re 

evaluating options for bringing these together when the timing is right.

Right now we’re looking for more sign businesses to roll-up. With the first 

businesses acquired, we’ve been able to achieve valuation multiples of 

2-5x EV/EBIT. From ongoing conversations, it doesn’t seem unreasonable to expect 

to do more deals in this range.

Licence

The final piece of our strategy is to licence. We make Nettl and printing.com 

available to other graphic professionals (printers, designers, signmakers). We call 

them our Brand Partners, because our brands are exposed to end clients. Our 

systems, training and marketing empowers partners to sell higher margin web 

projects with their existing teams’ skillset and enjoy a reliable supply chain for print 

and signage. 

The Nettl network in the UK and Ireland grew by 45% this year. At the year end we 

had 157 locations in UK and Ireland (2017: 108) and believe the UK will support 300 

or more. 

Nettl partners are granted geographic exclusivity in towns, city fringes and suburbs 

in exchange for an initial licence fee of around £2k. These locations are usually 

too small to support a standalone Nettl Business Store, but by bolting-on Nettl 

to an existing business, we can leverage existing relationships and help partners 

sell more. Partners sign multi-year software as a service (“SaaS”) subscription 

agreements. We are paid subscription fees of typically £399 per month, which 

provide a reliable recurring revenue stream. City centre locations may be available 

to selected partners who wish to fully brand a Nettl Business Store location, with a 

higher “Grand Nettl” subscription.

Our licence fee income grew 19% this year to £1.77m (2017: £1.49m). Nettl partner 

fees grew by 72% from £0.44m to £0.76m.

21

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018We launched Nettl into The Netherlands this year. So far we have 25 partners 

and we’re hoping to scale our network further.

22

We also continue to licence printing.com as a subscription model. Starting as a 

printing.com partner is often a stepping stone to becoming a Nettl partner. We 

added over 30 new printing.com partners in 2018 and at the year end we had 108 

locations (2017: 88). Licence income from printing.com grew to £0.31m 

(2017: £0.22m).

We sell print, promotional and signage products to partners at a wholesale price. 

Most core product is manufactured at either our litho or sign hub, although some is 

outsourced. Most Nettl partners are listed as resellers on the printing.com website 

too. So we lump together print sales from both. As Jan mentioned, price pressure has 

continued to be severe. We’re working harder for each print pound and wholesale 

prices have been declining. Despite this, total print sales to Brand Partners grew 

slightly to £3.87m (2017: £3.76m). A greater percentage of print sales now come from 

sign and display products.

This year we changed the way we support our brand partners. Previously, the network 

was split geographically and support provided by regional teams. We now think it 

makes sense to specialise help, according to the stage of their journey, rather than 

their postcode. We’ve grouped our support team into launch, growth and catalyst 

cells. To focus priorities, our system calculates a Metascore for each partner - an index 

from 0 to 100. The Metascore is refreshed daily, to spot trends and potential threats. 

We look at individual performance, relative to the rest of the network. The Metascore, 

and underlying data, helps us determine the kind of support needed - to help them 

grow, or to recover from potentially difficult situations. 

Licensing internationally 

We believe there is demand for Nettl in other countries. 

In May 2017 we began marketing Nettl in The Netherlands. We are pleased with 

the results so far, with 25 partners in The Netherlands and Belgium (2017: 0). For 

legacy reasons, we are currently restricted from supplying print products into the 

Netherlands. This restriction ends late 2018 and we are evaluating options.

We also started looking for Nettl Partners in France in December 2017. Progress there 

has been slower but we at the year end we had 5 partners (2017: 0) and expect to add 

more in 2018. 

Our long-term partner in New Zealand extended their master licence agreement 

in April 2018 for a further 18 years. We were delighted with this demonstration of 

confidence in the Nettl business model. We are paid a share of initial and ongoing 

licence fees, subject to monthly minimums.

At the same time, we also granted our New Zealand partner the rights to market Nettl 

in Australia. The approach there is different to the UK. However, we have adapted 

our platform for Australia and the search for founder partners has begun. It’s our job 

to operate the platform and provide high level and strategic support. Our master 

licence partner’s job is to find local Nettl partners, train and support them. 

23

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018We’ve trained our first beta group of Nettl partners how to sell and 

support Search Engine Optimisation. We take care of the hard work 

centrally, leaving them time to win new business.

24

Customer subscriptions

We used the phrase “rooted” in our vision. That choice of word was deliberate. 

We believe we need to continue to do things which are fundamental to the 

ongoing success of our partners. Since our systems help make their business 

more efficient and our marketing helps them win orders, we try to make sure life 

without us is unthinkable. 

As we’ve developed Nettl, we’ve tailored our product range to sell things our 

customers want. Customer priorities have changed over time and our offering 

has had to change with it.

Just before the end of the financial year, we launched a new Search Engine 

Optimisation (SEO) offering. Launching a customer’s website is just one part 

of the story. They need to drive traffic to it. Some choose to do that with paid 

search. Some with offline marketing. Others pay people to work on making their 

site climb search engine rankings. 

We’ve trained a beta group of Nettl partners how to sell and support SEO. 

They sign customers up to a monthly subscription. We centrally take care of 

optimisation, in exchange for a share of fees. We think our method is more cost 

effective than our partner trying to do things themselves. That makes it better 

value for customers. It’s early days for this new initiative, but we’re pleased with 

the results so far. As customer subscription revenues become more meaningful, 

we’ll share them with you.  

Leadership values

Finally, I mentioned in the interim report that we’d made changes to our sales 

and support team structures. We focused the leaders into more specialist roles, 

to make them more accountable and less distracted in trying to do part of 

everything. 

I want to touch on a further cultural change we’ve made. As we’ve grown and 

brought more people into the Grafenia family, it occurred to us that we’ve 

never really written down how we expect our leaders to behave. Sure, we’ve got 

disciplinary processes like everyone else. But we never told our people how we’d 

like them to act. The stuff they do that gets them promoted. And the stuff that 

makes us raise our eyebrows.

In the summer last year we published our first Leadership Values book. It’s 

nineteen short paragraphs. Nineteen things we look for and measure people on. 

And nineteen things we ask them hold others to account over. Their peers, their 

colleagues and their leaders.

I hope we’ll see you at our AGM where you can have good look round the new 

Nettl of Liverpool Waters Superstore. You might have already seen photos. But 

they really don’t convey the feeling of being there. 

25

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018This year we published our Leadership Values book for the first time. Inside 

are nineteen traits we look for and evaluate our teams on.

26

After the formalities, our team will share some more detail on things we’ve been 

doing. And you’ll be able to take away some swag, including your own copy of 

our Leadership Values book. Because there’s nothing like the smell of print in the 

morning (well, apart from websites and signs of course). 

Until then,

Peter Gunning 

Chief Executive  

8 June 2018

27

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018It’s now possible to brand just about every surface. We launched 

printed suspended ceiling tiles this year, to complement printed 

wall paper and changeable fabric printed wall boxes.

28

STRATEGIC REPORT

FINANCIAL
REVIEW

Alan Q Roberts
Finance Director

Revenue

The year under review showed welcome growth in revenue and gross profit, 

driven through the acquisition of Image Group and increases in Subscriptions 

and Licence Fees. Group Revenues increased by 40% to £14.63m 

(2017: £10.45m). Revenues from the Eurozone were 3% of the total (2017: 4%) 

as disclosed in the Segmental Analysis in note 3. However, overall our losses 

increased for a number of reasons, which I will detail.

Gross Profit

The Group’s definition of Gross Profit is revenue less direct materials (including 

the cost of distribution when made direct to customers). Gross Profit increased 

by 27% to £8.34m (2017: £6.59m). 

There has been a continued decline in traditional print volumes. Most of our raw 

materials are sourced from Europe. Our biggest material cost is paper. As long-

term tenders ended, we were unable to avoid industry-wide cost increases. 

Despite increasing pressure on our costs, we have been unable to increase 

print prices. Competition remains fierce and market prices have actually fallen 

further during the year. As a result, our gross margin percentage as a percentage 

decreased from 63% to 57%. This change is also partly due to the acquisition 

of sign businesses, which have different margin characteristics to our traditional 

business.

We were also directly affected by the well-publicised cyber attack on TNT, our 

main carrier at the time. Our contingency plans worked and we were able to 

minimise disruption to our clients, by switching to an alternate courier for time-

sensitive consignments. However, as the event was classed as force majeure, we 

were not able to recover the higher costs we incurred. 

Other costs

We have invested in acquiring brand partners in the UK and Nettl in the 

Netherlands. All of these costs are front-loaded and we incur them before we 

see a return through subscription income. Resource was also put into improving 

company owned studio performance. 

29

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018The acquisition of Image Group was achieved with debt finance, specifically 

vendor loan notes, asset finance and invoice financing. The debt generated 

additional finance interest costs. Post balance sheet, the share placing has 

enabled the debt position to be addressed and resources to be put in place to 

support the Group’s development and signs business roll up strategy.

Adjusted EBITDA before exceptional gain

The year showed a decrease in EBITDA, which is operating loss before interest, 

tax, depreciation and amortisation and exceptional gain, to £0.67m 

(2017: £0.76m) representing a margin of 5% (2017: 7%) to turnover. EBITDA 

represents an indicator of the Group’s potential to generate cash. 

Exceptional Gain

The gain realised on the sale and leaseback of certain assets to assist in the 

financing of the Image acquisition is being released over the term of the lease 

arrangements with £0.1m being released since July and a balance of £0.27m 

being deferred.

Interest Received and Charged

Interest received in the period was negligible. Interest charged increased to 

£0.14m (2017: £0.02m) from lease agreements and interest due on loan notes.

Pre-Tax Loss

The Group recorded a pre-tax loss of £1.24m (2017: £0.99m) being 8% (2017: 9%) 

of Group revenue. 

Staff costs increased in the year to £4.58m (2017: £3.71m), falling as a percentage 

of revenue to 31% from 36%. The depreciation and amortisation charge for the 

year was £1.87m (2017: £1.75m). The amortisation of software development was 

73% of the total (2017: 76%) with write-off over 3 years.

Taxation

As in the prior year the Group gained Research & Development Relief and have 

accrued for the current year claim which contributed to a Tax income of £0.29m 

(2017: £0.36m). 

Earnings Per Share (EPS)

There is no dilution of continuing loss per share (EPS) in either year 2.07p 

(2017: 1.37p), based on a weighted average number of shares in issue of 

45,638,192 (2017: 45,500,884).

Cash Flow

At the year end the Group had cash balances of £0.17m (2017: £0.52m). Net Debt 

was £3.04m with £1.27m of asset finance, £0.84m of vendor loan notes and 

£0.93m of net borrowings (Net Funds 2017: £0.21m). Operational cash generated 

after movements in working capital was £0.94m (2017: £0.84m). 

30

Post Balance Sheet Event

As mentioned in our Chairman’s statement on 13 April 2018, the Company announced 

it had conditionally raised approximately £3.5 million (before expenses) by way of a 

placing of 29,258,331 New Ordinary Shares, at a price of 12.00 pence per ordinary 

share, with certain new and existing investors. These funds were received on 3 May 

and will enable the Company to fund growth through acquisition, to open further Nettl 

Business Superstores and to repay and renegotiate existing debt arrangements.

Capital Expenditure

Capital expenditure excluding the Image Group acquisition was £1.09m (2017: £0.89m). 

Capital expenditure reflected investment in the development of the Group’s systems 

the major item being software for Nettl and the Group’s SaaS platforms totalling 

£0.73m (2017: £0.77m).

Manufacturing capacity at the Manchester Hub has capacity to support growth without 

any major expenditure. Systems and processes are continually improved incurring 

ongoing investment on software development and enhancement to support our 

Partners and business streams.

Treasury Shares

In February 2018 the Company sold the 2,150,000 shares it had held in Treasury, 

to support our acquisition strategy. Shares had been repurchased over time, at an 

average price of 12.10 pence. They were sold at 11.50 pence, raising £247,250 and 

resulting in a loss of £13,000.

Principal Risks and Uncertainties 

The following are some of the principal risks relating to the Group’s operations:

• uncertainty in the general economic environment may impact upon revenues and 

profitability;

• markets operated in are extremely competitive posing a threat to profitability;

• technological advances in manufacturing and or software may impact on operational 

effectiveness and earnings potential;

• a major catastrophe could impact the UK Production Hub. A disaster plan exists and 

losses are insured against but there could be a significant impact in the short and 

medium term; 

• the Group and its clients depend on the W3P SaaS platform and all reasonable 

operational contingency is embedded for resilience in the event of a catastrophe;

• the ability to retain and recruit key people, across a multitude of disciplines, is 

essential in maintaining and growing the business;

• Group SaaS platforms are developed in-house but use third party components, 

the necessary rights exist but there is no certainty that these rights will be retained 

indefinitely.

31

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018Treasury Policies 

Surplus funds are intended to support the Group’s short term working capital 

requirements. These funds are invested through the use of short term deposits 

and the policy is to maximise returns as well as provide the flexibility required to 

fund ongoing operations. The Board anticipate cash balances will rise moving 

forward. 

The Board has developed a model to establish a fair value for the Company’s 

shares and will only purchase shares when the offer price is materially below that 

value and funds are available. It is not the Group’s policy to enter into financial 

derivatives for speculative or trading purposes, see Note 16.

Alan Q. Roberts  

Finance Director 

8 June 2018

32

DIRECTORS

Jan Mohr
Chairman

Peter Gunning
Chief Executive

Jan is based in Hamburg, Germany and is MD of the 

After obtaining his Masters Degree in Accountancy 

advisory firm JMX Capital GmbH. He previously worked 

and Finance from Heriot-Watt University in 1997, Peter 

with Investmentaktiengesellschaft fuer langfristige 

established The Design Foundry Scotland Limited and 

Investoren TGV, Hauck & Aufhaeuser and McKinsey 

was a client of the business. Since joining the Group 

& Company. Jan graduated from Frankfurt School of 

in 1998, he has been responsible for developing the 

Finance and Management and earned a Master in Finance 

Nettl and printing.com studio concepts, associated 

at Stockholm School of Economics as a German National 

marketing and operations infrastructure.

Merit Scholar.

Jan was appointed to the Board in March 2016. Age 29.

Peter was appointed to the Board in June 2001. Age 42.

Alan Q Roberts
Finance Director

Gavin Cockerill
Chief Operating Officer

Alan qualified as a Chartered Management Accountant 

After graduating from Birmingham City University in 2000 

in 1981 whilst company accountant of Moon Brothers 

and following a short stint in advertising, Gavin helped 

Engineering. He then moved to the Edward Billington 

launch and grow the printing.com studio in Birmingham. 

Group as divisional accountant and from there he 

Since joining the Group he has been involved in 

joined Dalgety as group accountant for the Merseyside 

progressing the Nettl and printing.com business 

production facilities. Moving to CQR in 1987 (acquired 

models across the UK and it’s numerous master licenses 

by Expamet International in 1988) as management 

globally. Moving to Manchester in 2012 he launched and 

accountant, he was subsequently appointed financial 

developed the group’s TemplateCloud and Flyerzone 

director & company secretary in 1991. The company was 

offerings.

sold to Channel Holdings in 1995 and in 1997 he was 

appointed operations director by which time the company 

had turnover of c£20m per annum.

Alan joined the Group in June 1999. Age 62.

Gavin joined the Group in 2000 and was appointed COO 

in October 2015. Age 39.

33

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018Conrad Bona
Non-Executive Director

Conrad is a business consultant, investor and 

entrepreneur who started his career as a banking 

and finance lawyer and has worked in Toronto, 

London and Tokyo. He has a degree in economics 

from the University of Western Ontario, law degrees 

from the University of Edinburgh and the University 

of New Brunswick and qualified to practice as a 

lawyer in multiple jurisdictions. No longer practicing 

law, Conrad now advises companies on a wide 

range of commercial, financial and business matters. 

He has both Canadian and British citizenship and is 

based in London, England.

Conrad was appointed to the Board in October 

2015. Age 49.

Richard Lightfoot
Company Secretary

Richard graduated from Manchester 

Metropolitan University in 1998 with a First 

Class honours degree in Business Studies. 

He subsequently worked for a Corporate 

Finance advisory firm assisting on mergers & 

acquisitions and venture capital fund raisings. 

Since joining the Group in 2004 he has 

performed a number of roles supporting the 

board in implementing strategic initiatives.

Richard was appointed Company Secretary in 

October 2015.  Age 46.

34

DIRECTORS’ REPORT

The Directors present their report and the financial statements of Grafenia plc and its subsidiary companies for the financial year 

ended 31 March 2018. The Directors have proposed that no final dividend will be paid (2017: nil).

RESEARCH AND DEVELOPMENT

All research costs are written off as incurred. 

To maintain and improve our systems the Group undertake continual development of the suite of software modules and tools used 

by Grafenia owned operations and our Partners in the UK and worldwide. Once defined the tasks become Projects with the delivery 

managed through third party programmers and the small team employed by the Group. 

Individual projects have to satisfy the following criteria: 

•  The project is clearly defined and related expenditure is separately identifiable.

•  The project is technically feasible and commercially viable.

•  Current and future costs will be exceeded by future sales revenue.

•  Adequate resources exist for the project to be completed.

In such circumstances the costs are carried forward and amortised over time in all cases over a period not exceeding three years 

commencing in the year when the Group begins to benefit from the expenditure.

FINANCIAL INSTRUMENTS

It is not the Group’s policy to enter into financial derivatives for speculative or trading purposes.  The financial instruments employed 

by the Group other than short term debtors and creditors are used to fund its operations and comprise cash, short term deposits and 

finance leases. See Note 16.

DIRECTORS 

The following Directors have held office since 1 April 2017:

J-H Mohr  

C  C Bona 

Non-executive Chairman

Non-executive Director 

P R Gunning 

Chief Executive Officer

A Q Roberts 

Finance Director 

G G Cockerill 

Chief Operating Officer – appointed 23 January 2018

R A Lightfoot 

Director and Company Secretary – appointed 23 January 2018

P Begun   

Non-executive Director – resigned 28 July 2017

All the Directors are subject to re-election at intervals of no more than 3 years.

G G Cockerill and R A Lightfoot retire by rotation in accordance with the Company’s Articles of Association both being eligible, offer 

themselves up for re-election. 

Details of Directors’ interests in the share capital of the Company as shown in the register, together with details of share options 

granted and awards made to the Directors, are included in the Report on Directors’ Remuneration on pages 39 to 41.

From 3 April 2008 the Company has maintained cover for its Directors under a directors’ liability insurance policy, as permitted by the 

Companies Act 2006.

35

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018EMPLOYEES

The employment policies of the Group embody the principles of equal opportunity and the Group does not discriminate against 

anyone on any grounds. The Group ensures that every consideration is given to applications of employment from disabled persons. If 

an employee became disabled, every effort would be made to offer suitable alternative employment within the Group and assistance 

with retraining.

The Group keeps employees informed via it’s Intranet and by periodic staff meetings and internal announcements and takes account 

of any comments and feedback provided by employees in the formulation of its policies and procedures.

HEALTH AND SAFETY

Emphasis is placed upon providing a safe and healthy working environment for employees, customers and suppliers. The Group 

ensures that regular risk assessments are carried out and that plant and machinery is properly maintained. Working practices are 

continually refined to embody safe systems of work and the Group ensures that employees receive ongoing instruction, training and 

supervision for working and health and safety issues.

SOCIAL, ENVIRONMENTAL AND ETHICAL ISSUES

The Board considers social, environmental and ethical matters in all aspects of the business of the Group. They and senior 

management review and assess the significant risks to the Group’s short and long term value as impacted upon by social, 

environmental and ethical issues. The Group comply with environmental laws and regulations and work with suppliers and customers 

to improve the effectiveness of environmental management.

Through the period the Group maintained its ISO14001 environmental accreditation.

PRINCIPLES OF CORPORATE GOVERNANCE

As the Group is AIM listed it is not required to comply with the Combined Code. However, the Directors’ Statement of Corporate 

Governance can be viewed on the Company’s web site at www.grafenia.com.

SUBSTANTIAL SHAREHOLDERS

In addition to the Directors’ interests noted in the Directors’ Remuneration Report, the Directors are aware of the following who were 

interested in 3% or more of the Company’s equity as at 8 June 2018:

Registered holding 

Number of shares 

% of issued share capital

Langfristige Investoren TGV 

Frank Fischer 

Scherzer & Co SA 

Axion SA 

Stefan Winterling 

21,705,333 

15,833,333 

5,675,500 

5,000,000 

4,205,000 

28.26%

20.61%

7.39%

6.51%

5.47%

ANNUAL GENERAL MEETING

The Annual General Meeting of the Company will be held on Friday 27 July 2018 in Liverpool at the Company’s new Nettl of Liverpool 

Waters Business Store, Canada Dock Exchange, 7 Junction Road, Liverpool L20 8AF. In addition to the ordinary business, the Company 

will also propose a number of resolutions, which will be dealt with as special business.  Details are contained in the Notice of the 

Annual General Meeting.

In the opinion of the Directors, the passing of these resolutions is in the best interests of the shareholders.

36

DISCLOSURE OF INFORMATION TO THE AUDITOR

The Directors who held office at the date of approval of this directors’ report confirm that, so far as they are each aware, there is no 

relevant audit information of which the Group’s auditor are unaware; and each Director has taken all the steps that he ought to have 

taken as a director to make himself aware of any relevant audit information and to establish that the Group’s Auditor is aware of that 

information. 

AUDITOR

RSM UK Audit LLP has indicated its willingness to continue in office and a resolution to reappoint it as Auditor will be proposed at the 

next Annual General Meeting.

By order of the Board 

A Q Roberts 

Director   

8 June  2018

37

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
 
 
STATEMENT OF DIRECTORS’ RESPONSIBILITIES IN RESPECT OF 
THE ANNUAL REPORT, STRATEGIC REPORT, THE DIRECTORS’ 
REPORT AND THE FINANCIAL STATEMENTS

The directors are responsible for preparing the Strategic Report and the Directors’ Report and the financial statements in 

accordance with applicable law and regulations.

Company law requires the directors to prepare group and company financial statements for each financial year. The directors are 

required by the AIM Rules of the London Stock Exchange to prepare group financial statements in accordance with International 

Financial Reporting Standards ("IFRS") as adopted by the European Union (“EU”) and have elected under company law to prepare 

the company financial statements in accordance with IFRS as adopted by the EU.

The financial statements are required by law and IFRS adopted by the EU to present fairly the financial position of the group 

and the company and the financial performance of the group. The Companies Act 2006 provides in relation to such financial 

statements that references in the relevant part of that Act to financial statements giving a true and fair view are references to 

their achieving a fair presentation.

Under company law the directors must not approve the financial statements unless they are satisfied that they give a true and fair 

view of the state of affairs of the group and the company and of the profit or loss of the group for that period. In preparing each 

of the group and company financial statements, the directors are required to:

•  select suitable accounting policies and then apply them consistently;

•  make judgements and accounting estimates that are reasonable and prudent;

•  state whether they have been prepared in accordance with IFRSs adopted by the EU; and

•  prepare the financial statements on the going concern basis unless it is inappropriate to presume that the group and the 

company will continue in business.

The directors are responsible for keeping adequate accounting records that are sufficient to show and explain the group’s 

and the company’s transactions and disclose with reasonable accuracy at any time the financial position of the group and 

the company and enable them to ensure that the financial statements comply with the Companies Act 2006. They are also 

responsible for safeguarding the assets of the group and the company and hence for taking reasonable steps for the prevention 

and detection of fraud and other irregularities.

The directors are responsible for the maintenance and integrity of the corporate and financial information included on the 

Grafenia plc website.

Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from 

legislation in other jurisdictions.

A Q Roberts 

Director 

8 June 2018

38

 
DIRECTORS’ REMUNERATION REPORT

DIRECTORS’ REMUNERATION REPORT

As a company listed on AIM the Company is exempt from the S420 obligation of the Companies Act 2006 to prepare a Directors’ 

Remuneration Report and the S439 obligation to put a written remuneration policy to a shareholder vote once every three years.

REMUNERATION COMMITTEE

The Company has an established Remuneration Committee which is constituted in accordance with the recommendations of the 

Combined Code.  The members of the Committee are Jan Mohr and Conrad Bona who are Non-executive Directors, Jan Mohr chairs 

the Committee.

In determining the Directors’ remuneration for the year, the Committee consulted the Chief Executive about its proposals. 

The Committee also sources reports from the Company’s various advisers.

REMUNERATION POLICY

The policy of the Committee is to reward Executive Directors in line with the current remuneration of directors in comparable 

businesses taking into consideration the advice of independent bodies, in order to recruit, motivate and retain high quality executives 

within a competitive market place.

There are four main elements of the remuneration packages for Executive Directors and senior management:

•  Basic annual salary (including Directors’ fees) and benefits;

•  Annual cash bonus payments which cannot exceed 30% of basic salary, with the exception of the Chief Executive who has a long 

term scheme tied to the growth in free cash flow;

•  Pension arrangements.

BASIC ANNUAL SALARY

Basic pensionable salary is reviewed annually in March with increases, if awarded, taking effect from 1 April. In addition to basic salary, 

the Executive Directors also receive certain benefits in kind, principally a car and private medical insurance.

ANNUAL CASH BONUS

The Committee establishes the objectives which must be met for each financial year if a cash bonus is to be paid. The purpose of the 

bonus is to reward Executive Directors and other senior employees for achieving above average performance which also benefits 

shareholders.  The maximum performance related bonus that can be paid is 30% of basic salary.  No incentive payments have been 

made for the financial year ended 31 March 2018.

PENSION ARRANGEMENTS 

The Company contributes to individual money purchase schemes for the Executive Directors.

DIRECTORS’ CONTRACTS

It is the Company’s policy that Executive Directors should have contracts with an indefinite term providing for a maximum of 

six months’ notice, except for the Chief Executive who has a twelve month notice period. There are no specific provisions for 

compensation in the event of loss of office. The Remuneration Committee would consider the circumstances of any early termination 

and determine compensation payments accordingly.  

NON-EXECUTIVE DIRECTORS

The fees of each Non-executive Director are determined by the Board as a whole, excluding the Non-executive being reviewed, having 

regard to the commitment of time required and the level of fees in similar companies. Non-executive Directors’ contracts are subject 

to three months written notice.

39

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
ELEMENTS OF REMUNERATION 

Year ended 31 March 2018:

J-H Mohr 

C C Bona 

P R Gunning 

A Q Roberts 

G G Cockerill (since appointment) 

R A Lightfoot (since appointment) 

P Begun (resigned 8th July 2017) 

Year ended 31 March 2017:

J-H Mohr 

P Begun 

C C Bona 

P R Gunning 

A Q Roberts 

L A Wheatley (resigned 15th August 2016) 

Basic 
salary 

£ 

- 

- 

169,595 

84,524 

17,407 

13,946 

- 

285,472 

Basic 
salary 
£ 

- 

- 

- 

170,905 

85,178 

- 

256,083 

£ 

14,942 

14,942 

- 

- 

- 

- 

4,903 

34,787 

Fees 
£ 

20,077 

20,077 

20,077 

- 

- 

18,692 

78,923 

Fees 

Benefits 

Bonuses 

Pension 

£ 

- 

- 

841 

21,725 

73 

216 

- 

22,855 

£ 

- 

- 

- 

- 

- 

- 

- 

- 

£ 

- 

218 

15,525 

9,736 

227 

207 

- 

25,913 

369,027

2018
Total

£

14,942

15,160

185,961 

115,985

17,707

14,369

4,903

Benefits 
£ 

Bonuses 
£ 

Pension 
£ 

- 

- 

- 

745 

21,202 

- 

- 

- 

- 

20,000 

- 

- 

- 

- 

200 

15,525 

9,336 

188 

2017 
Total
£

20,077

20,077

20,277

207,175

115,716

18,880

21,947 

20,000 

25,249 

402,202

DIRECTORS’ INTERESTS

At 31 March 2018, the Directors had the following beneficial interests in the Company’s shares.

Ordinary shares of 1p each 

31 March 2018 

31 March 2017

J-H Mohr 

C C Bona 

P R Gunning 

A Q Roberts 

G G Cockerill 

R A Lightfoot 

P Begun 

- 

540,000 

1,250,000 

500,000 

4,874 

75,000 

N/A 

-      

450,000

1,000,000

500,000

-

-

2,740,000

On the 13 April 2018 the Company issued 29,258,331 ordinary shares, Conrad Bona participated and increased his holding to 865,000 

shares Peter Gunning also increased his holding to 1,625,000 shares. No Directors, or other family members, had any interests in the 

deferred share capital of the Company.

40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
 
 
DIRECTORS’ REMUNERATION REPORT (CONTINUED)

The Group’s share price performance for the period under review charted with the AIM all share is shown below. The market price of 

shares as at 31 March 2018 was 12.00 pence (2017: 6.38 pence). The range during 2018 was 6.50 pence to 12.75 pence. At the close of 

business on Friday 8th June, the price was 14.75 pence.

41

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018INDEPENDENT AUDITORS’ REPORT 
TO THE MEMBERS OF GRAFENIA PLC

We have audited the financial statements of Grafenia Plc (the ‘parent company’) and its subsidiaries (the ‘group’) for the year ended 31 

March 2018 which comprise the consolidated statement of comprehensive income, consolidated and company statements of changes 

in equity, consolidated and company statements of financial position, consolidated and company statements of cash flows and notes 

to the financial statements, including a summary of significant accounting policies.

The financial reporting framework that has been applied in their preparation is applicable law and International Financial Reporting 

Standards (IFRSs) as adopted by the European Union and, as regards the parent company financial statements, as applied in 

accordance with the provisions of the Companies Act 2006.

In our opinion:

• 

the financial statements give a true and fair view of the state of the group’s and of the parent company’s affairs as at 31 March 

2018 and of the group’s loss for the year then ended;

• 

• 

the group financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union;

the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European 

Union and as applied in accordance with the Companies Act 2006; and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

BASIS FOR OPINION

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 

responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements 

section of our report. We are independent of the group and parent company in accordance with the ethical requirements that are 

relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to SME listed entities and 

we have fulfilled our other ethical responsibilities in accordance with these requirements. We believe that the audit evidence we have 

obtained is sufficient and appropriate to provide a basis for our opinion.

CONCLUSIONS RELATING TO GOING CONCERN

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require us to report to you where:

• 

• 

the directors’ use of the going concern basis of accounting in the preparation of the financial statements is not appropriate; or

the directors have not disclosed in the financial statements any identified material uncertainties that may cast significant doubt 

about the group’s or the parent company’s ability to continue to adopt the going concern basis of accounting for a period of at 

least twelve months from the date when the financial statements are authorised for issue.

KEY AUDIT MATTERS
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the financial 

statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) 

we identified, including those which had the greatest effect on the overall audit strategy, the allocation of resources in the audit and 

directing the efforts of the engagement team. These matters were addressed in the context of our audit of the financial statements as 

a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

ACQUISITION OF IMAGE EVERYTHING LIMITED
(Refer to the accounting policy on page 50 in respect of the basis of consolidation, the accounting policy on page 53 in respect of 

business combinations and investments, note 2 in respect of acquisitions in the current period and note 10 in respect of intangible 

assets and investments).

THE RISK 

On 14 July 2017 the Group acquired Image Everything Limited. There is a risk that the business combination was incorrectly accounted 

for due to the valuation and accounting treatment of the components of consideration and the valuation of the identifiable intangible 

assets.

42

OUR RESPONSE

The calculation of the consideration was reviewed against the share purchase agreement, the cash payments, the issue of vendor loan 

notes and management’s valuation of the deferred contingent consideration. 

The valuation of separately identifiable intangible assets arising on the acquisition was tested through a review of management’s 

calculations of the net present value of each intangible asset category. The projected cashflows were compared to approved budgets 

to confirm they were consistent and to confirm they were in line with our understanding of the business. The discount factor used was 

compared to the cost of debt and equity for the group to ensure it was reasonable.  The models’ key inputs and assumptions were 

reviewed by in-house valuation specialists and sensitised in order to assess the validity of the valuations. 

RECOVERABILITY OF TRADE RECEIVABLES 
(Refer to accounting policy on page 51 regarding calculation of recoverable amount, accounting policy on page 52 regarding trade 

and other receivables, the accounting policy on page 53 regarding recoverability of receivables, note 10 regarding trade and other 

receivables and the credit risk section of note 16 regarding financial instruments).

THE RISK

The group trades with a wide variety of customers in terms of their size and nature of trade. Management’s assessment of the 

recoverability of debts with their customers is inherently judgemental. There is a risk that the impairment provision and trade 

receivables are materially misstated.

OUR RESPONSE

The impairment provision was reviewed through a combination of substantive analytical review and tests of detail. The methodology 

utilised by management to calculate the provision was reviewed and the cash received after the year end was checked. Management’s 

judgements over the quantum of the impairment provision were then challenged. 

VALUATION OF INTANGIBLE ASSETS 
(Refer to the accounting policy on page 53 in respect of ‘Intangibles – capitalisation of software and development costs’, the 

accounting policy on page 51 in respect of impairment of assets and note 9 in respect of intangible assets and investments).

THE RISK 

The group holds significant intangible assets including domains and brand, software, development costs, customer lists and goodwill. 

There is a risk that the amounts capitalised are materially misstated because the requirements for capitalisation have not been met, the 

amounts capitalised are revenue in nature or they are impaired. 

OUR APPROACH 

Management’s methodology and controls over the capitalisation of software and development costs were reviewed. The capitalisation 

criteria of IAS38 were considered against management documentation, our understanding of the business and discussions with 

relevant key individuals.

Management’s impairment review of intangible assets was obtained and reviewed. The net present value calculations were sensitised 

and the presumed cash flows compared to budget information to ensure this was consistent with our understanding of the business 

and its strategic plans for the intangible assets under scrutiny. 

OUR APPLICATION OF MATERIALITY
When establishing our overall audit strategy, we set certain thresholds which help us to determine the nature, timing and extent of our 

audit procedures and to evaluate the effects of misstatements, both individually and on the financial statements as a whole. During 

planning we determined a magnitude of uncorrected misstatements that we judge would be material for the financial statements 

as a whole (FSM). During planning FSM was calculated as £147,500, which raised to £164,000 following amendment to the financial 

statements. We agreed with the Audit Committee that we would report to them all unadjusted differences in excess of £3,000, as well 

as differences below those thresholds that, in our view, warranted reporting on qualitative grounds.

43

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018AN OVERVIEW OF THE SCOPE OF OUR AUDIT
Grafenia Plc, Grafenia Operations Limited and Image Everything Limited were subject of full scope audit procedures for group and 

statutory purposes. The financial information of ADD Signs Limited and Grafenia France s.a.r.l. included in the consolidated financial 

statements were subject to full scope audit procedures using component materiality. We did not rely on the work of any component 

auditors. As part of our planning we assessed the risk of material misstatement including those that required significant auditor 

consideration at the component and group level. Procedures were then performed to address the risk identified and for the most 

significant assessed risks the procedures performed are outlined above in the key audit matters section of this report. 

OTHER INFORMATION
The directors are responsible for the other information. The other information comprises the information included in the annual report, 

other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the other 

information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information and, in doing so, consider 

whether the other information is materially inconsistent with the financial statements or our knowledge obtained in the audit or 

otherwise appears to be materially misstated. If we identify such material inconsistencies or apparent material misstatements, we are 

required to determine whether there is a material misstatement in the financial statements or a material misstatement of the other 

information. If, based on the work we have performed, we conclude that there is a material misstatement of this other information, we 

are required to report that fact. We have nothing to report in this regard.

OPINIONS ON OTHER MATTERS PRESCRIBED BY THE COMPANIES ACT 2006
In our opinion, based on the work undertaken in the course of the audit:

• 

the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial statements 

are prepared is consistent with the financial statements; and

• 

the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

MATTERS ON WHICH WE ARE REQUIRED TO REPORT BY EXCEPTION
In the light of the knowledge and understanding of the group and the parent company and their environment obtained in the course of 

the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report.

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires us to report to you 

if, in our opinion:

• 

adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not been 

received from branches not visited by us; or

• 

• 

• 

the parent company financial statements are not in agreement with the accounting records and returns; or

certain disclosures of directors’ remuneration specified by law are not made; or

we have not received all the information and explanations we require for our audit.

RESPONSIBILITIES OF DIRECTORS
As explained more fully in the directors’ responsibilities statement set out on page 38, the directors are responsible for the preparation 

of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as the directors 

determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due to 

fraud or error.

In preparing the financial statements, the directors are responsible for assessing the group’s and the parent company’s ability to 

continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 

accounting unless the directors either intend to liquidate the group or the parent company or to cease operations, or have no realistic 

alternative but to do so.

44

AUDITOR’S RESPONSIBILITIES FOR THE AUDIT OF THE FINANCIAL STATEMENTS
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 

misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a 

high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material 

misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the 

aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these financial 

statements.

A further description of our responsibilities for the audit of the financial statements is located on the Financial Reporting Council’s 

website at: http://www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

USE OF OUR REPORT 
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. 

Our audit work has been undertaken so that we might state to the company’s members those matters we are required to state to them 

in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to 

anyone other than the company and the company’s members as a body, for our audit work, for this report, or for the opinions we have 

formed.

JONATHAN LOWE (Senior Statutory Auditor)

For and on behalf of RSM UK Audit LLP, Statutory Auditor 

Chartered Accountants

3 Hardman Street

Manchester 

M3 3HF

8 June 2018

45

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

FOR THE YEAR ENDED 31 MARCH 2018 

Note 

Continuing Operations 

Revenue 

Raw materials and consumables used 

Gross profit 

Staff costs 

Other operating charges 

Restructuring costs 

Adjusted EBITDA 

Depreciation and amortisation 

Exceptional gain 

Operating loss 

Financial income 

Financial expenses 

Net financing expense 

Loss before tax 

Tax income 

Loss for the year 

Other comprehensive income 

Total comprehensive income for the year 

3 

5 

8 

4 

6 

2018 

£000 

14,630 

(6,293) 

8,337 

(4,577) 

(3,071) 

(20) 

669 

(1,874) 

102 

2017

£000

10,445

(3,860)

6,585

(3,716)

(2,049)

      (57)

763

(1,746)

-

(1,103) 

(983)

1 

(138) 

(137) 

(1,240) 

294 

(946) 

- 

(946) 

17

(21)

(4)

(987)

362

(625)

-

(625)

EPS – Continuing Operations 

15 

(2.07)p 

(1.37)p

(1) Earnings per share suffers no dilution

The notes on pages 50 to 72 form part of these financial statements.

46

 
 
 
 
 
 
 
 
 
 
 
              
 
              
 
 
 
CONSOLIDATED STATEMENT OF 
CHANGES IN EQUITY – CONSOLIDATED AND COMPANY

GROUP – YEAR ENDED 31 MARCH 2017

Balance at 31 March 2016 

Loss and total comprehensive income for the year 

Own shares acquired 

Total movement in equity  

Share 
Capital 
£000 

475 

Merger  
reserve  
£000 

Treasury 
Shares 
£000 

Retained
Earnings  
£000 

838 

(237) 

4,186 

- 

- 

- 

- 

(24) 

(24) 

(625) 

- 

(625) 

Total
£000

5,262

(625)

(24)

(649)

Balance at 31 March  2017 

475 

838 

(261) 

3,561 

4,613

GROUP – YEAR ENDED 31 MARCH 2018

Loss and total comprehensive income for the year 

Own shares sold 

Exchange differences 

Total movement in equity  

- 

- 

- 

- 

- 

261 

- 

261 

(946) 

(13) 

70 

(889) 

(946)

248

70

(628)

Balance at 31 March 2018 

475 

838 

- 

2,672 

3,985

COMPANY - YEAR ENDED 31 MARCH 2017 

Balance 31 March 2016 

Profit and total comprehensive income for the year 

Own shares acquired 

Total movement in equity 

Share 
Capital 
£000 

475 

Merger  
reserve  
£000 

Treasury 
Shares 
£000 

Retained
Earnings  
£000 

627 

(237) 

4,670 

- 

- 

- 

- 

(24) 

(24) 

54 

- 

54 

Total
£000

5,535

54

(24)

30

Balance at 31 March 2017 

475 

627 

(261) 

4,724 

5,565

COMPANY – YEAR ENDED 31 MARCH 2018

Loss and total comprehensive income for the year 

Own shares acquired 

Total movement in equity 

- 

- 

- 

- 

261 

261 

(224) 

(13) 

(237) 

(224)

248

24

Balance at 31 March 2018 

475 

627 

- 

4,487 

5,589

The notes on pages 50 to 72 form part of these financial statements.

47

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
 
 
 
 
 
 
 
 
 
          
 
 
 
 
 
 
 
 
          
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
 
 
 
 
 
 
       
 
  
CONSOLIDATED AND COMPANY  
STATEMENT OF FINANCIAL POSITION

AT 31 MARCH 2018

Non-current assets

Property, plant and equipment 

Investments in subsidiaries 

Intangible assets 

Other receivables 

Total non-current assets 

Current assets

Inventories 

Trade and other receivables 

Current tax repayable 

Cash and cash equivalents 

Total current assets 

Total assets 

Current liabilities

Other borrowings 

Trade and other payables 

Accruals and deferred income 

Other liabilities 

Total current liabilities 

Non-current liabilities

Other borrowings 

Provisions 

Deferred tax liabilities 

Total non-current liabilities 

Total liabilities 

Net assets 

Equity attributable to equity holders of the parent

Share capital 

Merger reserve 

Treasury shares 

Retained earnings 

Total equity 

Note 

 Group 

Group 

Company 

2018   
£000 

2017   
£000 

2018   
£000 

Company
2017
£000

8 

9 

9 

10 

1 

10 

10 

11 

12 

13 

13 

13 

12 

12 

7 

15 

2,076 

- 

4,808 

- 

6,884 

450 

3,295 

111 

171 

4,027 

10,911 

(2009) 

(1,437) 

(983) 

(504) 

(4,933) 

(1,055) 

(358) 

(580) 

(1,993) 

(6,926) 

3,985 

475 

838 

- 

2,672 

3,985 

1,333 

- 

2,305 

50 

3,688 

369 

2,386 

138 

524 

3,417 

7,105 

(83) 

(1,370) 

(389) 

(118) 

(1,960) 

(216) 

- 

(316) 

(532) 

(2,492) 

4,613 

475 

838 

(261) 

3,561 

4,613 

- 

3,242 

- 

- 

3,242 

- 

3,628 

- 

- 

3,628 

6,870 

(600) 

(26) 

(52) 

- 

(678) 

 (245) 

(358) 

- 

(603) 

(1,281) 

5,589 

475 

627 

- 

4,487 

5,589 

-

637

-

-

637

-

4,983

-

1

4,984

5,621

-

(20)

(36)

-

(56)

-

-

-

-

(56)

5,565

475

627

(261)

4,724

5,565              

The notes on pages 50 to 72 form part of these financial statements.

These financial statements were approved by the board of directors on 8 June 2018 and were signed on its behalf by:

A Q ROBERTS

Director

48

 
 
 
 
 
 
      
 
 
              
 
 
 
 
             
 
 
 
 
              
CONSOLIDATED AND COMPANY 
STATEMENT OF CASH FLOWS

FOR YEAR ENDED 31 MARCH 2018

Note 

Group 

2018   
£000 

Group 

Company 

2017   
£000 

2018   
£000 

Company
2017 
£000

Cash flows from operating activities

(Loss)/Profit for the year 

Adjustments for: 

Depreciation, amortisation and impairment (continuing operations) 

(Surplus) on sale of plant and equipment 

8 

Net finance expense 

Foreign exchange gains/(loss) 

Tax income 

Operating cash flow before changes in working capital and provisions 

Change in trade and other receivables 

Change in inventories 

Change in trade and other payables 

Cash  generated from Operations 

Interest paid 

Income tax received /(paid) 

Net cash inflow from operating activities 

Cash flows from investing activities

Interest received 

Proceeds from sale of plant and equipment 

Acquisition of plant and equipment 

Capitalised development expenditure 

Acquisition of other intangible assets 

Acquisition of Subsidiary net of cash 

Overdraft purchased on acquisition 

Net cash (used in) investing activities 

Cash flows from financing activities

Funding from invoice finance 

Payment of loan notes 

Sale/(Purchase) of own shares 

Payment of finance leases 

8 

9 

9 

Net cash generated from/(used in) financing activities 

Net decrease in cash and cash equivalents 

Exchange loss on cash and cash equivalents 

Cash and cash equivalents at start of year 

Cash and cash equivalents at 31 March 2018 

11 

The notes on pages 50 to 72 form part of these financial statements.

(946) 

(625) 

(224) 

1,874 

(102) 

137 

- 

(294) 

669 

(882) 

(81) 

1,528 

1,234 

(138) 

(3) 

1,093 

- 

900 

(1,136) 

(424) 

(430) 

(1,000) 

(38) 

(2,128) 

1,098 

(258) 

246 

(404) 

682 

(353) 

- 

524 

171 

1,746 

- 

4 

14 

(362) 

777 

235 

(45) 

(361) 

606 

(21) 

259 

844 

3 

- 

(119) 

(442) 

(327) 

(26) 

- 

(911) 

- 

- 

(24) 

(69) 

(93) 

(160) 

(2) 

686 

524 

- 

- 

36 

(4) 

- 

(192) 

1,355 

- 

10 

1,173 

- 

- 

1,173 

- 

- 

- 

- 

(1,420) 

- 

(1,420) 

- 

- 

246 

- 

246 

(1) 

- 

1 

- 

54

-

-

11

(11)

-

54

13

-

21

88

-

-

88

-

-

-

-

-

(63)

-

(63)

-

-

(24)

-

(24)

1

-

-

1

49

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                          
 
 
  
 
 
 
         
 
 
 
 
 
        
 
 
 
    
NOTES (FORMING PART OF THE FINANCIAL STATEMENTS)

1. ACCOUNTING POLICIES

BASIS OF PREPARATION

Grafenia plc (the “Company”) is a public company incorporated and domiciled in the UK. 

The Group financial statements consolidate those of the Company and its subsidiaries (together referred to as the “Group”), 

and are presented in sterling. The parent company financial statements present information about the Company as a 

separate entity and not about its Group.

STATEMENT OF COMPLIANCE

Both the parent company financial statements and the Group financial statements have been prepared by the Directors 

in accordance with International Financial Reporting Standards as adopted by the EU (“Adopted IFRSs”) and under the 

historical cost convention. On publishing the parent company financial statements here together with the Group financial 

statements, the Company is taking advantage of the exemption in s408 of the Companies Act 2006 not to present its 

individual Statement of Comprehensive Income statement and related notes that form a part of these approved financial 

statements.

The financial statements were approved by the Board of Directors on 8 June 2018.

The accounting policies set out below have, unless otherwise stated, been applied consistently to all periods presented in 

these consolidated financial statements. To improve the clarity of the financial statements a number of policies are presented 

alongside the relevant accounting note.

BASIS OF CONSOLIDATION

The Group financial statements comprise the financial statements of the Company and all of its subsidiaries made up to the 

financial year end.  Subsidiaries are entities controlled by the Group. The Group controls an entity when it is exposed to, or 

has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through its power 

over the entity. In assessing control, the Group takes into consideration potential voting rights. The acquisition date is the 

date on which control is transferred to the acquirer. The financial statements of subsidiaries are included in the consolidated 

financial statements from the date that control commences until the date that control ceases.

Accounting policies are consistently applied throughout the Group. Intercompany balances and transactions have been 

eliminated. Profits from intercompany sales, to the extent that they are not yet realised outside the Group, have also been 

eliminated.

GOING CONCERN

Information regarding the Group’s business activities together with the factors likely to affect its future development, 

performance and position is set out in the Chief Executive’s Statement on pages 13 to 27. The financial position of the Group, 

its cash flows, liquidity position and borrowing facilities are described on pages 29 to 32. In addition, note 17 to the financial 

statements includes details of the Group’s financial instruments and hedging activities; and its exposures to credit risk and 

liquidity risk.

Following the acquisition of Image the Group put in place an Invoice Finance facility to fund working capital. Subsequently 

and in light of the Group’s signs rollup strategy the Board decided to seek Shareholder support and raised £3.5m through 

a placing in April following the yearend. Consequently the Group now has the focus and financial resources to grow. The 

Directors believe that the Group is well placed to manage its business risks successfully despite the current uncertain 

economic outlook. After making enquiries, including a consideration of reasonable sensitivities, the Directors have a 

reasonable expectation that the Company and the Group have adequate resources to continue in operational existence 

for the foreseeable future. Cash flow forecasts indicate cash inflows to ensure that sufficient cash is available for future 

trading and investment. The Group’s external funding is made up of finance leases and invoice financing through it’s 

bank. Accordingly the Directors continue to adopt the going concern basis in preparing the annual report and financial 

statements.

50

1. ACCOUNTING POLICIES (CONTINUED)

BUSINESS COMBINATIONS

For acquisitions the Group measures goodwill at the acquisition date as the:

•  fair value of the consideration transferred; plus 

•  recognised amount of any non-controlling interests in the acquiree; plus

•  fair value of the existing equity interest in the acquiree; less

•  net recognised amount (fair value) of the identifiable assets acquired and liabilities assumed. 

Costs related to the acquisition, other than those associated with the issue of debt or equity securities, are expensed as incurred.

Any contingent consideration payable is recognised at fair value at the acquisition date. If the contingent consideration is classified 

as equity, it is not re-measured and settlement is accounted for within equity. Otherwise, subsequent changes to the fair value of the 

contingent consideration are recognised in profit or loss.

INVESTMENTS

Investments in subsidiaries are stated at cost.  Where in the opinion of the Directors an impairment of the investment has arisen, the 

value of the investment will be written down to the recoverable amount in accordance with IAS 36 ‘Impairment of Assets’.

INVENTORIES 

Inventories are valued at the lower of cost and net realisable value.  Cost is based on the first-in first-out principle and is valued at 

purchased cost. Net realisable value is based on estimated selling price less additional costs to completion and necessary costs to 

make the sale.  Inventories are made up of raw materials of £429,000 (2017: £366,000) and work in progress of £21,000 (2017: £3,000).  

INTEREST BEARING BORROWINGS

Interest bearing borrowings are recognised initially at fair value less any attributable transaction costs.  Subsequent to initial 

recognition, interest bearing borrowings are stated at amortised cost with any difference between cost and redemption value being 

recognised in the income statement over the period of the borrowings on an effective interest basis.

IMPAIRMENT OF ASSETS

The carrying amounts of the Group’s assets, other than inventories and deferred tax assets, are reviewed at each balance sheet date to 

determine whether there is any indication of impairment. If any such indication exists, the asset’s recoverable amount is estimated. 

For assets that have an indefinite useful life and intangible assets that are not yet available for use, the recoverable amount is 

estimated at each balance sheet date.

An impairment loss is recognised whenever the carrying amount of an asset or its cash-generating unit exceeds its recoverable 

amount. Impairment losses are recognised in profit and loss.

CALCULATION OF RECOVERABLE AMOUNT

The recoverable amount of the Group’s receivables carried at amortised cost is calculated as the present value of estimated future 

cash flows, discounted at the original effective interest rate (i.e. the effective interest rate computed at initial recognition of these 

financial assets). Receivables with a short duration are not discounted.

The recoverable amount of other assets is the greater of their fair value less costs to sell and value in use. In assessing value in use, the 

estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments 

of the time value of money and the risks specific to the  asset. For an asset that does not generate largely independent cash inflows, 

the recoverable amount is determined for the cash generating unit to which the asset belongs.

51

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
OPERATING LEASE PAYMENTS

Payments made under operating leases are recognised in profit and loss on a straight-line basis over the term of the lease. Lease 

incentives received are recognised in profit and loss as an integral part of the total lease expense over the term of the lease.

FINANCE LEASE PAYMENTS

Minimum lease payments are apportioned between the finance charge and the reduction of the outstanding liability. The finance 

charge is allocated to each period during the lease term so as to produce a constant periodic rate of interest on the remaining balance 

of the liability. Where a gain has been made on a sale and leaseback contract, the gain is deferred and released to the statement of 

comprehensive income over the life of the lease.

FINANCING COSTS

Interest income and interest payable is recognised in profit or loss as it accrues, using the effective interest method. Dividend income 

is recognised in profit and loss on the date the entity’s right to receive payments is established.

FOREIGN CURRENCIES

Foreign currency transactions are recorded at the exchange rate prevailing at the date of the transaction. At each Balance Sheet date, 

monetary assets and liabilities denominated in foreign currencies are retranslated at the exchange rate prevailing at the Balance Sheet 

date. Translation differences on monetary items are taken to profit and loss.

Non-monetary assets and liabilities that are measured in terms of historical cost in foreign currency are translated using the exchange 

rate at the date of transaction.

The financial statements of overseas subsidiaries are translated into sterling at the exchange rate ruling at the Balance Sheet date; 

income and expenses are translated at exchange rates at the date of transaction. The resulting surpluses and deficits are taken directly 

to profit and loss.

On disposal of a foreign subsidiary any cumulative exchange differences held in shareholders’ equity are transferred to the 

Consolidated Statement of Comprehensive Income.

TRADE AND OTHER RECEIVABLES

Trade and other receivables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised 

cost using the effective interest method, less any impairment losses, which are charged to administration expenses in the income 

statement.

TRADE AND OTHER PAYABLES

Trade and other payables are recognised initially at fair value. Subsequent to initial recognition they are measured at amortised cost 

using the effective interest method.

52

1. ACCOUNTING POLICIES (CONTINUED)

USE OF ESTIMATES AND JUDGEMENTS

The preparation of the financial statements requires management to make judgements, estimates and assumptions that affect the 

application of the accounting policies and the reported amounts of assets, liabilities, income and expenses. Actual results may differ 

from these estimates. 

Estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 

period in which the estimate is revised and in any future periods affected.

Significant areas of estimation uncertainty and critical judgements in applying accounting policies that have the most significant effect 

on the amounts recognised in the financial statements are described below:

• 

Intangibles – capitalisation of software and development costs

The Board consider that the Group’s key differentiators stem from its proprietary software, operationally W3P and that developed 

to support Brand Partners Nettl and printing.com, Marqetspace, and Online initiatives. It is essential to continue investing in these 

assets. Projects are agreed with user forums to improve functionality for partners. Separate projects are defined for international 

expansion and for new initiatives as they are identified. Development costs are capitalised where a project has been defined, tested 

and expected to realise future economic benefits. Programming is carried out by third parties who work to a detailed specification 

and schedule. The Board exercises judgement in determining the costs to be capitalised and will use estimates to determine the 

useful economic life to be applied typically 3 years or whilst the asset in question remains in use. Acquired intangibles have been 

identified as the customer base and brand, the valuation is based upon future discounted cash flows and expectations for the 

business. Further, the Board will use estimates of future incremental cash flows in assessing the carrying value of intangible assets.

•  Recoverability of receivables

The Group reviews outstanding loan balances and overdue trade debtors on a regular basis and makes provisions against those 

balances considered most at risk. In estimating the bad debt provision management will consider the level of debt over 90 days 

overdue, agreement and compliance with payment plans and the ability to offset the risk against related payables.

STANDARDS, AMENDMENTS AND INTERPRETATIONS THAT HAVE BEEN ENDORSED, BUT WHICH ARE NOT YET EFFECTIVE 

AND HAVE NOT BEEN EARLY ADOPTED BY THE GROUP:

• 

IFRS 9 Financial Instruments – effective for periods starting on or after 1 January 2018, deals with the classification and 

measurement of financial assets and introduces an expected credit loss model for impairment. The Group are considering the 

implications of the new impairment model on the financial statements which may lead to a change in the level of provision for credit 

losses.

• 

IFRS 15 – Revenue from contracts with customers – effective for periods starting on or after 1 January 2018  will replace IAS 18 

‘Revenue’ for accounting periods commencing on or after 1 January 2018. For the Group the effective date is the financial year 

commencing 1 April 2018.

The core principle of the standard is that an entity will recognise revenue at an amount that reflects the consideration to which the 

entity expects to be entitled in exchange for transferring promised goods or services to a customer.  

To apply this principle, entities must follow the five-step model below: 

1.  Identify the contract(s) with a customer written, oral or implied by an entity’s customary business practices.

2.  Identify the performance obligations in the contract(s) and evaluate the terms in the contract to identify all the promised goods 

or services and then determine which of these will be treated as separate performance obligations. 

3.  Determine the transaction price – the amount that an entity expects to be entitled to in exchange for transferring goods or 

services to a customer.

4.  Allocate the transaction price to the performance obligations.

5.  Recognise revenue when the entity satisfies each performance – when control of a promised good or service transfers to the customer.

53

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
We are undertaking a review of the implications and impact of IFRS 15 ‘Revenue from Contracts with Customers’ through careful 

consideration of each type of customer contract that occur across the Group. Licence income is expected be recognised over time, 

with product supply recognised at the date of delivery. New contracts being entered into, particularly for new markets, may be more 

complex and require careful consideration. The nature of contracts will be regularly reviewed in future periods.  Full disclosure will be 

reported in the September 2018 interim statement.  

The Group are also considering IFRS 16 ‘Leases’ for the implications on the financial statements for periods starting on or after 1 

January 2019, which will lead to operating leases being capitalised on the balance sheet with accumulated depreciation and finance 

costs impacting the income statement rather than the current rental cost.

The Directors do not believe that the other standards above will have a material impact on the financial statements.

2. ACQUISITIONS OF SUBSIDIARIES

Acquisitions in the current period

On 14 July 2017, the Company acquired all of the ordinary shares in Image Everything Limited (Image Group) for a consideration 

of £2.61m, satisfied in cash, vendor loan notes and deferred contingent consideration. The company is a leading large format sign 

manufacturer and exhibition contractor.

The acquisition of Image, given its size, is a significant further step in our sign roll-up strategy. It enables us to scale our business more 

quickly through extending the range of signage services we sell through our Nettl and printing.com networks. We want to help clients 

fulfil more of their display, exhibition and signage needs.

In the nine months to the period end the subsidiary contributed an operating profit of £369,000 to the consolidated result for the year. 

If the acquisition had occurred on 1st April 2017 Group revenue would have been £1,330,000 higher. In determining these amounts, 

management has assumed that the fair value adjustments that arose on the date of acquisition would have been the same if the 

acquisition occurred on the first day of accounting period.

Effect of acquisition

The acquisition had the following effect on the Group’s assets and liabilities.

Book and Fair values 
on acquisition 
£000 

Intangibles 
acquired 

£000       

Total assets
and liabilities
£000

Acquiree’s net assets at the acquisition date:

Property, plant and equipment 

Intangible assets 

Inventories 

Trade and other receivables 

Cash and cash equivalents 

Interest-bearing loans and borrowings 

Trade and other payables 

Deferred tax 

Net identifiable assets and liabilities 

Goodwill 

Consideration paid: 

Initial cash price paid 

Vendor Loan Notes 

Deferred consideration at fair value 

Total consideration 

54

324 

- 

70 

718 

(38) 

(289) 

(779) 

- 

6 

- 

3,119 

- 

- 

- 

- 

- 

(530) 

2,589 

324

3,119

70

718

(38)

(289)

(779)

(530)

2,595

16

1,150

1,103

358

2,611

 
 
 
 
 
 
 
 
 
 
 
 
 
Intangibles acquired include the Customer Base and Brand Recognition arising on the acquisition and recognising the value placed 

upon acquired customer revenues, those Intangibles result in a Deferred Tax charge.

The initial consideration, paid on completion, comprises cash of £1.15m, together with vendor loan notes of £1.17m (together the “Initial 

Consideration”). Vendor loan notes were subject to warranty claims and are now valued at £1.10m. A maximum contingent amount 

of £0.6m consideration is payable if certain targets are met relating to the future financial performance of Image (the “Earn-out”), of 

which the full amount is expected to be payable. Of this, £0.36m has been treated as consideration. 

3. REVENUE AND SEGMENTAL INFORMATION

Revenue represents the invoiced amount, net of Value Added Tax, of goods sold and services provided to customers outside the 

Group and is recognised as follows:-

•  For printing services and signage, revenue is recognised on completion of the print run at the fair value of the consideration 

receivable net of any discounts as the risks and rewards of the inventory pass to the Customer upon completion of printing. Revenue 

recognised relates only to amounts invoiced to Customers rather than the full amount paid by the end client. Where production is 

undertaken by a supplier, revenue is recognised when the supplier dispatches the goods. 

•  Revenue in respect of brand licence fees for printing.com and Nettl and other licence clients are spread evenly over the period to 

which the rights are made available. An initial fee is charged in relation to training and set-up which is recognised based on the fair 

value of these services at the time they are delivered. 

•  Nettl partners monthly fees, and therefore revenue, is recognised in the month of supply. 

•  The Group owns and operates a number of Nettl Studios which design, deploy and host websites. Revenue is recognised against 

milestones agreed with Clients whilst being designed. Ongoing services are then supplied, charged and recognised on a monthly 

basis.

•  Master Licensees have agreements based on the use of the Group’s Brands and platforms. Fees are agreed at a minimum monthly 

rate which rises when minimum activity rates are exceeded. Charges and therefore revenues are recognised on a monthly basis.

As in the prior year the Group’s operating and reporting segments are geographic being UK & Ireland, Europe and others.  The 

segmental analysis by nature of service now states Licence Fees, Company owned Studio revenue, Brand Partner print and Online 

sales plus Trade print. This disclosure correlates with the information which is presented to the Chief Operating Decision Maker, the 

Chief Executive (CEO), who reviews revenue (which is considered to be the primary growth indicator) by segment.  The Group’s costs, 

finance income, tax charges, non-current liabilities, net assets and capital expenditure are only reviewed by the CEO at a consolidated 

level and therefore have not been allocated between segments in the analysis below.

55

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018ANALYSIS BY LOCATION OF SALES 

UK & Ireland 
£000 

Europe 
£000 

Other 
£000 

Total
£000

Period ended 31 March 2018

Segment revenues 

Period ended 31 March 2017

Segment revenues 

13,791 

489 

350 

14,630

9,634 

430 

380 

10,444

Of the Group revenue of £14,630,000, £13,791,000 was generated in the UK (2017: £9,634,000).  Revenue generated outside the UK is 

primarily attributable to partners in France, New Zealand, Australia, Poland and the USA. No single customer provided the Group with 

over 10% of its revenue.

In UK&IE Licence Fees BrandPartners, Nettl and printing.com, amounted to £1.07m (2017: £0.73m). Master Licensees were £0.56m 

(2017: £0.53m). Company Studios achieved Website sales of £0.16m (2017: £0.15m).

Of the Group’s non-current assets (excluding deferred tax) of £6,884,000, £6,836,000 are located in the UK. Non-current assets located 

outside the UK are in France £8,000 (2017: £12,000) and the Republic of Ireland £40,000 (2017: £49,000).

ANALYSIS BY TYPE 

Period ended 31 March 2018

Licence 
Fees 

Company 
Studios 

£000 

£000 

Brand 
Partner 
Print 

£000 

Signs 

Online &  
Trade

Total   

£000 

£000 

£000

Segment revenues 

1,773 

1,594 

3,870 

4,000 

3,393 

14,630

Period ended 31 March 2017

Segment revenues 

1,488 

940 

3,762 

- 

4,254 

10,444

56

 
 
 
 
 
 
 
 
 
     
4. LOSS BEFORE TAXATION 

Included in profit are the following: 

Operating lease rentals 

Amortisation of intangible assets 

Depreciation 

Gain on foreign currency transactions 

Auditors' remuneration 

Audit of these financial statements 

Amounts receivable by auditors and their associates in respect of:

Audit of financial statements of subsidiaries of the company 

Tax compliance services 

Other tax advisory services 

Review of interim financial statements 

Other assurance services 

2018 
£000 

463 

1,486 

388 

- 

2018 
£000 

24 

26 

11 

12 

6 

2 

2017 
£000

256

1,409

336

(14)

2017
£000

18

24

11

12

8

2

The 2018 Auditors’ remuneration for statutory audit services are to be paid to RSM UK Audit LLP and non-audit services relate solely to 

amounts paid to RSM UK Tax and Accounting Limited, in the prior year KPMG LLP.

Amounts paid to the Group’s Auditor in respect of services to the Company, other than the audit of the Company’s financial 

statements, have not been disclosed as the information is required instead to be disclosed on a consolidated basis.

5. STAFF NUMBERS AND COSTS

The average number of persons employed by the Group (including Directors) during the year analysed by category, were as follows:

Number of employees 

Administration 

Sales and distribution 

Production 

        Group 

Group      Company 

  Company

2018 

2017 

2018 

2017

37 

61 

81 

179 

14 

50 

56 

120 

2 

- 

- 

2 

3

-

-

3

57

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
                          
5. STAFF NUMBERS AND COSTS (CONTINUED)  

Defined contribution plan

The Group operates a defined contribution pension scheme for employees.  The assets of the scheme are held separately from those 

of the Group.  The amounts charged to the Consolidated Statement of Comprehensive Income represent the contributions payable 

to the scheme in respect of the accounting period. In the year ended 31 March 2018 £79,000 of contributions were charged to the 

Consolidated Statement of Comprehensive Income (2017: £56,000). As at 31 March 2018 £5,000 (2017: £3,000) contributions were 

outstanding on the balance sheet.

The aggregate payroll costs of all employees, including Directors, were as follows:

Wages and salaries 

Social security costs 

Other pension costs 

KEY MANAGEMENT COMPENSATION:

Key managements’ emoluments 

Company contributions to money purchase pension plans 

Group 
2018 
£000 

3,992 

506 

79 

4,577 

Group    
2017 
£000 

Company 
2018 
£000 

  Company
2017 
£000

3,275 

385 

56 

3,716 

35 

1 

- 

36 

2018 
£000 

285 

26 

311 

79 

3

-

82

2017 
£000

278

25

303

The Group considers the key management to be the Directors of the Group. Information covering Directors’ remuneration is set out in 

full in the ‘Elements of remuneration’ section of the Directors Remuneration Report on page 40 where details of fees and benefits can 

be found. National Insurance contributions of £36,000 were paid on Directors remuneration.

The aggregate of emoluments for the highest paid Director was £170,000 (2017: £192,000), and Company pension contributions of 

£16,000 (2017: £16,000) were made to a money purchase scheme on their behalf.

Directors for whom retirement benefits are accruing under money purchase schemes 5 (2017: 2).

58

              
 
 
 
 
 
 
 
 
 
 
 
 
              
              
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6. TAXATION

Tax on the profit or loss for the year comprises current and deferred tax. Tax is recognised in profit and loss except to the extent that it 

relates to items recognised directly in equity, in which case it is recognised in equity.

Current tax is the expected tax payable on the taxable income for the year, using tax rates enacted or substantively enacted at the 

balance sheet date, and any adjustment to tax payable in respect of previous years.  

The adjustment in the tax expense for prior years is primarily due to R&D tax reclaims.  These amounts are recognised by the Group 

when the claims have been drafted. The amounts reclaimed differ from the development costs capitalised under IAS and therefore the 

difference is not recognised as part of the tax base of these assets.    

Recognised in the income statement 

Current tax expense

Current year 

Foreign tax 

Adjustments for prior years 

Deferred tax expense

Origination and reversal of temporary differences (see note 8) 

Movement due to change in rate of tax 

Adjustment in respect of prior year 

Total tax in income statement  

2018 
£000 

- 

8 

(40) 

(32) 

(264) 

- 

2 

(294) 

2017
£000

(123)

7

(50)

(166)

(132)

(26)

(38)

(362)

59

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
6. TAXATION (CONTINUED)

Reconciliation of effective tax rate

Factors affecting the tax charge for the current period:

The current tax charge for the period is lower (2017: lower) than the standard rate of corporation tax in the UK of 20% (2017: 20%). The 

differences are explained below:

Loss on continuing operations 

Profit on discontinued operations 

Loss for the period 

Tax using the UK corporation tax rate of 19% (2017:19%) 

Effects of:

Permanent differences 

Other tax adjustments, reliefs and transfers 

Adjustments in respect of prior periods – current tax 

Adjustments in respect of prior periods – deferred tax 

Withholding tax 

R&D losses surrendered 

R&D super deduction 

Movement due to the change in the tax rate 

Total tax repayment 

2018 
£000 

(1,240) 

(1,240) 

(247) 

75 

(6) 

(40) 

2 

8 

- 

(117) 

31 

(294) 

2017
£000

(987)

-

(987)

(197)

13

-

(50)

(38)

9

46

(143)

(9)

(362)

The Group Tax Debtor amounts to £101,000 (2017 Debtor: £138,000). The deferred tax liabilities as at 31 March 2018 have been 

calculated using the tax rate of 17% which was substantively enacted at the balance sheet date.  

The UK corporation tax rate has been progressively reduced over the last 4 years. The October 2015 statement announced that the 

rate will further reduce to 19% from 1 April 2017 and 18% from 1 April 2020.

60

 
 
 
 
  
7. DEFERRED TAX ASSETS AND LIABILITIES – GROUP

Deferred tax is provided on temporary differences between the carrying amounts of assets and liabilities for financial reporting 

purposes and the amounts used for taxation purposes. The following temporary differences are not provided for: the initial 

recognition of goodwill, the initial recognition of assets or liabilities that affect neither accounting nor taxable profit other than in 

a business combination; differences relating to investments in subsidiaries to the extent that they will probably not reverse in the 

foreseeable future.  The amount of deferred tax provided is based on the expected manner of realisation or settlement of the carrying 

value amount of assets and liabilities, using tax rates enacted or substantively enacted at the balance sheet date.

A deferred tax asset is recognised only to the extent that it is probable that future taxable profits will be available against which the 

asset can be utilised.  

Recognised deferred tax assets and liabilities  

Property, plant and equipment 

Intangible assets 

Tax liabilities 

Movement in deferred tax during the year. 

Assets 
2018 
£000 

Assets 
2017 
£000 

Liabilities 
2018 
£000 

Liabilities
2017
£000

- 

- 

- 

- 

- 

- 

49 

531 

580 

2017 

31 March  Adjustment  Recognised  Recognised 
in income 
due to tax 
rate change
£000 

for prior 
years 

in income 

£000 

£000 

£000 

Property, plant and equipment 

Intangible assets 

313 

3 

316 

- 

530 

530 

(264) 

(2) 

(266) 

- 

- 

- 

Movement in deferred tax during the year. 

Property, plant and equipment 

Intangible assets 

1 April 
2016 

Adjustment 
for prior 
years 

Recognised  
in income 

£000 

£000 

£000 

Recognised 
in income 
due to tax
rate change
£000 

507 

5 

512 

(38) 

- 

(38) 

(130) 

(2) 

(132) 

(26) 

- 

(26) 

Company

The Company had no deferred tax assets or liabilities as at 31 March 2018 (2017: £nil).

313

3

316

31 March
2018

£000

49

531

580   

31 March
2017

£000

313

3

316

61

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
 
 
 
 
 
 
 
 
 
 
 
 
 
      
              
8. PROPERTY, PLANT AND EQUIPMENT – GROUP

Property, plant and equipment is stated at cost less accumulated depreciation and impairments.

Where parts of an item of property, plant and equipment have different useful lives, they are accounted for as separate items of 

property, plant and equipment.

Cost

Balance at 31 March 2016 

Additions 

Acquisition of subsidiary 

Disposals 

Effect of movements in foreign exchange 

Balance at 31 March 2017 

Balance at 31 March 2017 

Additions 

Acquisition of subsidiary 

Disposals 

Effect of movements in foreign exchange 

Land and 
buildings 
£000 

Plant and 
equipment 
£000 

Motor  Fixtures and 
Fittings
£000 

Vehicles 
£000 

576 

6,714 

- 

- 

- 

- 

576 

576 

- 

- 

- 

- 

25 

62 

- 

- 

6,801 

6,801 

927 

282 

(4,312) 

- 

59 

- 

27 

- 

- 

86 

86 

- 

2 

- 

- 

798 

94 

4 

(46) 

3 

853 

853 

209 

40 

- 

- 

Total

£000

8,147

119

93

(46)

3

8,316

8,316

1,136

324

(4,312)

-

Balance at 31 March 2018 

576 

3,698 

88 

1,102 

5,464

Depreciation and impairment

Balance at 31 March 2016 

Depreciation charge for the year 

Acquisition of subsidiary 

Disposals 

Effect of movements in foreign exchange 

Balance at 31 March 2017 

Balance 31 March 2017 

Depreciation charge for the year 

Disposals 

571 

2 

- 

- 

- 

573 

573 

1 

- 

5,624 

191 

45 

- 

- 

5,860 

5,860 

206 

(3,983) 

54 

- 

11 

- 

- 

65 

65 

10 

- 

385 

143 

1 

(46) 

2 

485 

485 

171 

- 

6,634

336

57

(46)

2

6,983

6,983

388

(3,983)

Balance at 31 March 2018 

574 

2,083 

75 

656 

3,388

Net book value

At 31 March 2016 

At 31 March 2017 

At 31 March 2018 

62

5 

3 

2 

1,090 

941 

1,615 

5 

21 

13 

413 

1,513

368 

1,333

446 

2,076

 
 
 
              
              
              
        
8. PROPERTY, PLANT AND EQUIPMENT – GROUP (CONTINUED)

Leases in which the Group assumes substantially all the risks and rewards of ownership of the leased asset are classified as finance 

leases.  Where land and buildings are held under finance leases the accounting treatment of the land is considered separately from 

that of the buildings.  Leased assets acquired by way of finance lease are stated at an amount equal to the lower of their fair value and 

the present value of the minimum lease payments at inception of the lease, less accumulated depreciation and impairment losses.  

Lease payments are accounted for as described below.

Depreciation is charged to profit and loss on a straight-line basis over the estimated useful lives of each part of an item of property, 

plant and equipment. Land is not depreciated. The estimated useful lives are as follows:

Depreciation  

Fixtures and fittings –      20%-33% straight line 

Plant and equipment – 

7%-30% straight line 

Motor Vehicles –  

         25% straight line  

Leasehold improvements –  over remaining lease life 

Where assets have been depreciated down to their estimated residual value they are no longer depreciated, a number of assets were 

subject to this in the year.

LEASED PLANT, MACHINERY AND FIXTURE & FITTINGS

At 31 March 2018 Group had leased assets with a carrying value of £1,272,000 (2017: £275,000). The Image acquisition was part financed 

by a sale and leaseback of assets giving rise to a gain of £102,000 in the period. 

9. INTANGIBLE ASSETS AND INVESTMENTS

RESEARCH AND DEVELOPMENT COSTS

Development costs are also charged to the profit and loss account in the year of expenditure, except when individual projects satisfy 

the following criteria: the project is clearly defined and related expenditure is separately identifiable; the project is technically feasible 

and commercially viable; current and future costs will be exceeded by future sales; and adequate resources exist for the project to be 

completed. In such circumstances the costs are carried forward and amortised over three years. Impairment risk is reviewed by the 

Board.

Amortisation on patents, trademarks and development costs is charged to profit and loss on a straight-line basis over the useful 

economic life of the asset.

•  Patents and trademarks – 

20 years

•  Domain names – 

5% straight line

•  Capitalised development costs – 

3 years   

•  Customer Lists –  

5 – 10 years

Reviews of impairment indicators in relation to the carrying value of development expenditure are undertaken annually.

SOFTWARE

External expenditure on computer systems and software is stated at cost less accumulated amortisation and impairment losses.  

Amortisation is on a straight-line basis over the useful economic life of the asset set at three year.

CUSTOMER LISTS 

Intangible assets include customer lists purchased on the buy-back of Studios acquired. Applying IAS36 Stores customer lists are 

being amortised over three to five years and are individually tested bi-annually for indications of impairment. 

GOODWILL

Goodwill may arise on acquisitions, where this occurs the valuation will be supported by a fair value assessment of the revenues 

expected to flow from customer relationships allowing for an appropriate level of attrition.

63

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
 
 
9. INTANGIBLE ASSETS AND INVESTMENTS (CONTINUED)

IMPAIRMENT TESTING – Goodwill

The recoverable amount of goodwill is determined from value in use calculations. 

The Group prepares cash flow forecasts derived from budgets and two year business plans.  For the purposes of impairment testing 

inflationary growth of 3% is assumed beyond this period.  The sales growth relates to Nettl, printing.com and MarqetSpace the 

key revenue streams principally in the UK and Ireland. The growth rates have been determined based on the experience to date of 

operating these sales channels and previous experience of launching websites. 

A pre-tax discount factor of 12.5% (2017: 12.5%) was applied. 

Group 

Cost

Domains 
& brand 
£000 

Software  Development 
costs 
£000 

£000 

Customer 
Lists 
£000 

Goodwill 

Other 

£000 

£000 

Total

£000

Balance at 31 March 2016 

356 

Acquisitions – internally developed 

Acquisitions – purchased 

Acquisitions of subsidiary 

Disposals 

- 

- 

- 

- 

3,011 

- 

329 

- 

- 

2,608 

442 

- 

- 

563 

- 

- 

- 

(160) 

(284) 

Balance at 31 March 2017 

356 

3,340 

2,890 

Balance at 31 March 2017 

Acquisitions – internally developed 

Acquisitions – purchased 

Acquisitions of subsidiary 

Disposals 

356 

- 

- 

549 

- 

3,340 

- 

307 

- 

- 

2,890 

424 

- 

- 

- 

279 

279 

- 

120 

2,570 

- 

13 

- 

- 

49 

- 

62 

62 

- 

- 

16 

- 

154 

6,705

- 

- 

- 

- 

154 

154 

- 

3 

- 

- 

442

329

49

(444)

7,081

7,081

424

430

3,135

-

Balance at 31 March 2018 

905 

3,647 

3,314 

2,969 

78 

157 

11,070

Amortisation and impairment

Balance at 31 March 2016 

Amortisation for the year 

Disposals 

Foreign exchange movement 

Balance at 31 March 2017 

Balance at 31 March 2017 

Amortisation for the year 

Disposals 

Foreign exchange movement 

271 

18 

- 

- 

289 

289 

32 

- 

- 

1,816 

701 

- 

- 

1,142 

627 

(162) 

- 

2,517 

1,607 

2,517 

580 

- 

- 

1,607 

676 

- 

- 

507 

46 

(285) 

- 

268 

268 

179 

- 

- 

12 

- 

- 

- 

12 

12 

- 

- 

- 

64 

17 

- 

2 

83 

83 

19 

- 

- 

3,812

1,409

(447)

2

4,776

4,776

1,486

-

-

Balance at 31 March 2018 

321 

3,097 

2,283 

447 

12 

102 

6,262

64

  
 
 
 
        
              
                                     
Total

£000

2,893

2,305

Group 

Net book value

At 31 March 2016 

At 31 March 2017 

9.  INTANGIBLE ASSETS AND INVESTMENTS (CONTINUED)

Domains 
& brand 
£000 

Software  Development 
costs 
£000 

£000 

Customer 
Lists 
£000 

Goodwill 

Other 

£000 

£000 

85 

67 

1,195 

1,466 

823 

1,283 

56 

11 

90 

71 

1 

50 

66 

At 31 March 2018 

584 

550 

1,031 

2,522 

55 

4,808

Amortisation and impairment charge

The amortisation charge of £1,486,000 (2017: £1,409,000) is recognised in profit and loss within depreciation and amortisation 

expenses.  An impairment charge of nil (2017: £nil) was recognised during the year.

Investments - Company 

Cost

Balance at 31 March 2016 

Balance at 31 March 2017 

Acquisitions in the year 

Balance at 31 March 2018 

Shares in
Subsidiary undertakings 
£000 

574 

637 

2,605 

3,242 

Total
£000

574

637

2,605

3,242

The Company owns the whole of the issued ordinary share capital of the following undertakings:

UK incorporated Subsidiary undertakings – wholly owned 

Nature of business/status

Grafenia Operations Limited 

Image Everything Limited 

ADD Signs Limited 

Printing.com (UK Franchise) Limited 

Printing.com Franchise Limited 

Nettl UK  Limited 

Grafenia Systems Limited 

Grafenia Technology Limited 

Creative Enterprise Support Limited 

TemplateCloud Limited 

W3P Limited 

W3P Platforms Limited 

Printing – trading

Sign Design, Manufacture and Installation

Sign Design, Manufacture and Installation

Partner contracts – dormant

Partner contracts – dormant

Partner contracts – dormant

Licence agreements – dormant

Licence agreements – dormant

Enterprise Support – dormant

Template Provision – dormant

Software – dormant

Licence agreements – dormant

Registered address for all UK business is Focal Point, Third Avenue, Trafford Park, Manchester M17 1FG

France incorporated Subsidiary undertaking – wholly owned 

Nature of business/status

Grafenia France sarl 

Partner contracts – trading

Address 12 Rue de Chaussee, d'Antin 75009 Paris

65

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
          
 
              
 
 
 
                           
10. TRADE AND OTHER RECEIVABLES

Other receivables due from subsidiary companies 

Trade receivables 

Prepayments 

Corporation tax 

Other receivables 

Group 
2018 
£000 

               Group 
2017 
£000 

Company 
2018 
£000 

Company
2017
£000

- 

2,765 

482 

111 

48 

3,406 

- 

1,854 

469 

138 

63 

2,524 

3,615 

4,977

- 

- 

- 

13 

3,628 

-

-

-

6

4,983

Other receivables due from subsidiary companies do not have fixed repayment terms. 

At 31 March 2018 trade receivables are shown net of an impairment allowance for doubtful debts of £339,000 (2017: £415,000). 

An analysis of impairment losses recognised in the year is given in note 16.

Trade and other receivables denominated in currencies other than sterling comprise £133,000 (2017: £192,000) of trade receivables.

Non-current assets included the following amounts falling due after more than one year:

Group 
2018 
£000 

         Group 
2017 
£000 

Company 
2018 
£000 

Company
2017
£000

Other receivables 

- 

50 

- 

-

11. CASH AND CASH EQUIVALENTS

Group 
2018 
£000 

         Group 
2017 
£000 

Company 
2018 
£000 

Company
2017
£000

Cash and cash equivalents 

171 

524 

- 

1

Cash and cash equivalents include cash in hand, deposits held at call with banks and other short term highly liquid investments. All 

cash Sterling other than Euro of £78,000 (2017: £58,000).

66

 
 
 
 
          
 
 
 
             
           
 
 
 
12. OTHER INTEREST-BEARING LIABILITIES

The Company had £600,000 of current liabilities and £245,000 of non current liabilities from interest bearing loan notes. The Group had 

interest-bearing liabilities from Finance Leases and loans amounting to £2,009,000 (2017: £83,000) as a current liability and £1,055,000 

(2017: £216,000) and £358,000 in deferred consideration as a non-current liability. For more information on the Group and Company’s 

exposure to interest rate, foreign currency risk and finance leases, see note 16.

13. TRADE AND OTHER PAYABLES

Other trade payables 

Accruals 

Deferred income 

Other liabilities 

Group 
2018 
£000 

1,437 

703 

280 

504 

2,924 

         Group 
2017 
£000 

Company 
2018 
£000 

Company
2017
£000

1,370 

375 

14 

118 

1,877 

26 

52 

- 

- 

78 

20

36

-

-

56

Other trade payables denominated in currencies other than Sterling comprise £67,000 (2017: £15,000) denominated in Euro.

14. EMPLOYEE BENEFITS

Share-based Save as You Earn (SAYE) Scheme 

The Company launched a SAYE Scheme commencing 1 March 2017. The Scheme offered all employees the opportunity to participate 

in the future growth of the Company through the granting of share options.

The scheme requires employees to commit to making a monthly payment of between £5 and £500 for 36 months. These instalments 

are paid into a savings account, operated by Royal Bank of Scotland plc, held independently from the Company. 

Employees were invited to subscribe for options over ordinary shares of 1 penny each in the Company (“Ordinary Shares”) with an 

exercise price of 7.75 pence per share, representing the closing mid-market price of the Ordinary Shares on the day prior to the 

invitation to participate. The options are exercisable when all 36 payments have been made, between 1 March 2020 and 

31 August 2020.

A total of 49 employees elected to participate in the SAYE Scheme and were granted options over 4,359,460 Ordinary Shares on 

23 February 2017, equating to 9.6 per cent of the current total voting rights in the Company. Two employees left during the year so the 

option total is now for 47 employees over 4,266,558 Ordinary Shares.

67

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
               
 
 
 
15. SHARE CAPITAL  

SHARE CAPITAL - GROUP AND COMPANY

In thousands of shares 

On issue at 31 March 2017 

Purchased by the Company and held in Treasury 

Shares on the market at 31 March 2018 – fully paid 

All treasury shares held by the Company were sold on 20 February (2017: 2,150,000)

Allotted, called up and fully paid 

47,557,835 (2017: 47,557,835) ordinary shares of £0.01 each 

63 deferred shares of £0.10 each 

EARNINGS PER SHARE

The calculations of earnings per share are based on the following profits and numbers of shares:

Loss after taxation for the financial year from continuing operations 

Weighted average number of shares

For basic earnings per ordinary share 

Exercise of share options 

Ordinary shares  

Ordinary shares

2018 

47,558 

- 

47,558 

£000 

475 

- 

475 

2018 
£000 

(946) 

2017

47,558

(2,150)

45,408

£000

475

-

475

2017
£000

(625)           

Number of 
Shares 

45,638,192 

- 

Number of
Shares

45,500,884

-

For diluted earnings per ordinary share 

45,638,192 

45,500,884

The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one vote per share at 

meetings of the Company. 

The holders of deferred shares shall not be entitled to any participation in the profits or the assets of the Company and the deferred 

shares do not carry any voting rights.  

Dividends

During the year and prior year no dividends were proposed or paid. After the balance sheet date the Board proposed no final dividend 

would be made (2017: £nil).

68

 
 
 
           
 
 
            
 
 
                       
16. FINANCIAL INSTRUMENTS

An explanation of the Group’s objectives, policies and strategies for the role of derivatives and other financial instruments can be 

found on pages 29-32. It is not the Group’s policy to enter into financial derivatives for speculative or trading purposes. The financial 

instruments employed by the Group other than short term debtors and creditors are used to fund its operations and comprise cash, 

short term deposits and finance leases.

The Group’s policy during the financial year ended 31 March 2018 and 31 March 2017 was to place the majority of its cash on short term 

deposit with its bankers and to finance the purchase of significant fixed assets through finance leases.

After the balance sheet date the Board proposed no final dividend would be made (2017: £nil).

CREDIT RISK    

Group

The Group’s credit risk is primarily attributable to trade and other receivables both current and non-current. Trade receivables are 

included in the balance sheet net of doubtful receivables, estimated by the Group’s management.  The maximum credit risk in respect 

of the Group’s and Company’s financial assets at the yearend is represented by the balance outstanding on trade receivables and 

other receivables due from Partners as shown below.

During the year the Group has continued to use the Pay As You Go (PAYG) model to manage debtors and mitigate the credit risk 

through structured payments.  This model ensures that in most instances total debts do not increase while continuing to serve the 

customer base.  Repayment plans have been entered into separately for certain PAYG debtors and make up £509,000 (2017: £550,000) 

of total gross debtors.  The Group retains the right to charge interest on overdue balances and re-call debts ahead of the payment 

plans agreed.     

The ageing of trade receivables and other receivables (not including prepayments) due from Partners at the reporting date was:

31 March 2018 
Total 
£000 

31 March 2018 
Impairment 
£000 

31 March 2017 
Total 
£000 

31 March 2017
Impairment 
£000

1,409 

625 

456 

662 

3,152 

- 

- 

- 

(339) 

(339) 

1,171 

241 

348 

622 

2,382 

Not past due 

Past due 0 – 30 days 

Past due 31 – 90 days 

Past due 90 days and over 

IMPAIRMENT

Balance at 31 March 2016 

Impairment loss recognised 

Increase in impairment allowance 

Balance at 31 March 2017 

Impairment loss recognised 

Increase in impairment allowance 

Balance at 31 March 2018 

Of the total impairment provision £136,000 (2017: £118,000) relates to Partners that have ceased trading.

-

-

-

(415)

(415)

£000

212

(52)

255

415

(107)

32

339

69

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018 
 
 
 
 
 
 
 
 
 
 
 
 
 
              
COMPANY

The Company did not have trade receivables at the year end.

INTEREST RATE RISK

The Group and the Company do not have a material exposure to interest rates.  

LIQUIDITY RISK

The following are the contractual maturities of financial liabilities including estimated interest payments and excluding the impact of 

netting agreements:

31 March 2018

Carrying  Contractual 
cash flows 
£000 

amount 
£000 

6 months 
or less 
£000 

6-12 
months
£000 

1-2 years 

2-5 years

£000 

£000

Trade and other payables 

2,924 

2,924 

2,924 

Bank Loans 

Finance lease liability 

Loan Notes + deferred consideration 

Invoice financing 

- 

1,272 

1,203 

1,076 

6,324 

- 

1,272 

1,203 

1,076 

6,324 

- 

106 

300 

1,076 

4,406 

- 

- 

105 

300 

- 

405 

- 

- 

374 

452 

- 

826 

-

-

728

-

-

728

31 March 2017

Trade and other payables 

Bank Loans 

Finance lease liability 

Carrying 
amount 
£000 

Contractual 
cash flows 
£000 

6 months 
or less 
£000 

6-12 
months
£000 

1-2 years 

2-5 years

£000 

£000

1,877 

24 

275 

2,176 

1,877 

31 

310 

2,218 

1,877 

4 

47 

1,928 

- 

4 

47 

51 

- 

8 

91 

99 

-

16

125

141

All trade receivables are contractually due within 6 months.  

FOREIGN CURRENCY RISK

GROUP

The Group transacts some business in foreign currency, principally Euro, and therefore incurs some transaction risk.  The risk does not 

warrant hedging activity by the Group to defend against the impact of exchange rate movements.

The Group’s exposure to foreign currency risk denominated in GBP was as follows:-

31 March 2018 
Euro 
£000 

31 March 2018 
GBP 
£000 

31 March 2017 
Euro 
£000 

31 March 2017
GBP
£000

178 

78 

67 

322 

3,408 

(1,005) 

(1,504) 

899 

167 

58 

(15) 

210 

2,567

467

(1,356)

1,678

Trade receivables 

Cash and cash equivalents 

Trade payables 

70

 
 
 
 
 
 
 
 
 
 
 
 
SENSITIVITY ANALYSIS

Where the Group operate in Europe both revenues and costs are in the local currency therefore the level of exchange risk is low.  In 

the Eurozone the Group have a presence in France, and Ireland.  In managing interest rate and currency risks the Company and Group 

aims to reduce the impact of short-term fluctuations on the Company and Group’s earnings. At 31 March 2018, it is estimated that 

a general increase of one percentage point in the value of the Euro would increase the Group’s profit before tax by approximately 

£41,000 (2017: £2,000) with an equal adjustment to equity.

FAIR VALUES

There is a difference of £309,000 (2017: £20,000) between fair and carrying values on the balance sheet in respect of finance leases and 

loan notes.

FINANCE LEASE LIABILITY / BANK LOANS

The fair value, which is determined for disclosure purposes, is calculated based on the present value of future principal and interest 

cash flows, discounted at the market rate of interest at the reporting date.  The market rate of interest for finance leases is determined 

by reference to similar lease agreements.

17. OPERATING LEASES

Non-cancellable operating lease rentals are payable as follows: 

Group 
2018 
£000 

Group 
2017 
£000 

Company 
2018 
£000 

Company
2017 
£000

Plant and machinery

Less than one year 

Between one and five years 

Land and buildings

Less than one year 

Between one and five years 

49 

31 

276 

318 

674 

15 

8 

259 

426 

708 

- 

- 

- 

- 

- 

The most significant lease in land and buildings is that of the Manchester Production Hub and Head Office.

GROUP

During the year £463,000 (2017: £256,000) was recognised as an expense in profit and loss in respect of operating leases.

-

-

-

-

-

71

GRAFENIA PLC  ANNUAL REPORT & ACCOUNTS  2018  
 
 
 
 
 
18. CAPITAL COMMITMENTS

The Group and Company have no commitments to incur capital expenditure at the yearend (2017: £nil). 

19. CONTINGENCIES

Neither the Group nor the Company had contingencies at the yearend (2017: £nil).

20. RELATED PARTIES

The Company provides cross company guarantees to the Group’s bankers. In the year ended 31 March 2018 no dividends were 

received (2017: nil).

Transactions with key management personnel 

Directors of the Company control 4.98 per cent of the voting shares of the Group. 

The compensation of the Directors, who are the key management personnel, is disclosed in note 5.

21. POST BALANCE SHEET EVENT

On 13 April 2018, the Company announced it had conditionally raised approximately £3.5 million (before expenses) by way of a placing 

of 29,258,331 new Ordinary Shares, at a price of 12 pence per ordinary share, with certain new and existing investors. The net proceeds 

are intended to be used in the near term primarily to fund growth through acquisition, to open further Nettl Business Superstores and 

to repay and renegotiate existing debt arrangements.

ADVISERS AND COMPANY INFORMATION

Registered Office  

Third Avenue

The Village 

Trafford Park 

MANCHESTER 

M17 1FG

Company Number 

03983312 (England and Wales)

Website Address 

www.grafenia.com

Company Secretary  

Richard A Lightfoot

Auditors  
to the Company 

RSM UK Audit LLP
3 Hardman Street

MANCHESTER

M3 3HF

Registrars  
and Receiving Agents 
to the Company  

Link Asset Services
6th Floor

65 Gresham Street

LONDON

EC2V 7NQ

Allenby Capital Limited
5 St. Helens Place

Bankers  
to the Group 

The Royal Bank of Scotland plc
1 Spinningfields Square

MANCHESTER

M3 3AP

LONDON

EC3A 6AB

Gateley plc
Ship Canal House

98 Kings Street

MANCHESTER

M2 4WU

Financial Adviser, 
Nominated Adviser 
and Broker 
to the Company 

Solicitors  
to the Company 

72

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Third Avenue > The Village > Trafford Park > Manchester > M17 1FG

t: +44 (0)161 848 5700 > e: investors@grafenia.com

WWW.GRAFENIA.COM

Grafenia plc is registered in England and Wales under number 03983312

Registered office: Third Avenue, The Village, Trafford Park, Manchester  M17 1FG.  VAT Registration No. GB 764 5390 08

XIR/AQR/CRH/06-17/R1