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NICE

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FY2020 Annual Report · NICE
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Dear Fellow Shareholders: 

I am writing to you in the midst of these extraordinary times, and while we may see the light at the end of the 
tunnel, it is too early to relate to the COVID-19 crisis in past tense. Although many of the long lasting personal 
and business implications of the unprecedented events we experienced in 2020 are going to be with us for the 
long run, I do want to give you a different perspective as I reflect on the last 12 months. In March of 2020, almost 
overnight the world seemed to have shut down. We had to remain in our homes, stores and restaurants were 
closed,  and  the  office  buildings  we  would  commute  to  every  day  stood  empty.  But  with  all  that  unwelcome 
change and strict social distancing, we still managed to communicate, collaborate, get medical care and shop. 
Our children continued to receive education and while the world around us changed dramatically, the global 
economy did not shut down. This immediate adjustment to a reality we never experienced before was enabled 
by the technology innovations of the last two decades.  

It was inspiring to see how cloud infrastructure is becoming a true business continuity enabler as organizations 
had to move hundreds of millions of employees to work remotely overnight and how data analytics became the 
de-facto compass for managers as they had to maintain their teams’ engagement and well-being in a completely 
remote  mode  of  operation  for  over  12  months.  I  truly  believe  that  if  it  wasn’t  for  the  adoption  of  these 
technologies, we could have faced a catastrophic outcome and a much different recovery pattern.  

The pandemic of 2020 has encased the entire globe, changed it permanently and transformed the way we live, 
the  way  we  work,  learn,  access  healthcare,  and  much  more,  but  it  also  completely  shattered  many  well-
ingrained business myths not only on how we do things, but also on how fast they can be done. I believe that 
we are all on the cusp of a major transformation that will define our new normal as we move from two decades 
of globalization to the new era of accelerated virtualization. This transformation will be accomplished through a 
massive and accelerated adoption of technologies, blending digitalization, cloud and AI capabilities, that will 
support the evolution and betterment of personalized virtual experiences in every aspect of our lives. 

This new era is going to be characterized by a “phygital” way of life for consumers and organizations alike. We 
are going to create and consume experiences where the physical and digital dimensions are blended together, 
maintaining a fine line between personalization and privacy. The winners of this era will be the ones that will 
enable this transformational force and will lead the way for organizations to leap forward. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Several years ago, I shared with you our vision for NICE to be a company that is built to transform. Moreover, 
a company with the power to be a transformational leader in our markets, helping our customers to transform 
themselves. As we navigate these extraordinary times, we remain more committed than ever to our long-term 
strategy  and  further  expanding  it,  as  we  set  an  inspirational  mission  statement  to  be  the  company  that 
transforms experiences to be extraordinary and trusted. With this mission statement, we aim to empower our 
customers to be leaders in the era of virtualization. Over the last 7 years, in light of this strategy, we invested 
heavily in building our DNA and 2020 put it to the ultimate test. Today, I can say with confidence and endless 
pride  that  together  with  our  7,000  NICErs  around  the  globe  we  served  our  customers  with  courage  and 
conviction,  innovated  faster  than  ever,  and  we  are  stepping  into  2021  knowing  that  we  have  the  power  of 
extreme agility to take on the new normal in 2021 and beyond.  

When I look at our execution and performance in 2020 there are four common themes that made it a banner 
year for NICE, but are also the driving forces that will fuel our future growth. First, we operate in markets that 
are at the core of the virtualization transformation. Second, our strategic pillars, which are at the center of our 
innovation that embody Cloud, Digital and AI, are the undoubted cornerstones of the new virtual era and are 
recognized as essential to enable truly “phygital” experiences. Third, our solutions have always been mission 
critical for our customers, but the last 12 months further reinforced their vital importance and criticality especially 
in extreme and rapidly changing conditions. Lastly, what I refer to as the NICE “agility muscle,” our ability to 
tackle, manage and thrive in the most extreme situations, has proven to be one of our unique leadership assets. 

These four common themes powered 2020, making it a pivotal year for NICE and I would like to share some of 
our accomplishments. It was only a few years ago that we started our cloud transformation and in 2020, driven 
by our cloud platform strategy, cloud revenue represented nearly 50% of our total revenues, with remarkable 
31% year-over-year growth. At the same time, our cloud profitability has significantly grown, reflected in close 
to a four hundred basis point increase in the cloud gross margin compared to 2019.  Our customers look to us 
to provide them with smarter ways to manage their operations, and in 2020 we helped them to leap several 
years forward in their AI adoption. Shortly after launching ENLIGHTEN, our AI driven, out-of-the-box solution, 
we  experienced  an  overwhelming  demand  for  the  unique  benefits  it  unlocks.  ENLIGHTEN  has  been 
successfully deployed by some of the largest enterprises globally, helping them gain a deep understanding of 
behavioral patterns, eliminate human errors and subjectivity and ensure quick identification and resolution of 
mission-critical issues.  

Further fueling our growth is the fact that consumers of all generations are becoming digital and are expecting 
to communicate with organizations just like they would with their friends and families. In 2020, over half of all 
our opportunities contained digital elements, and we saw an astonishing 100% year-over-year increase in our 
customers’ digital interactions volume, along with an acceleration in the digital transformation of banks.  

In 2020, we significantly scaled up our global market presence by taking our entire portfolio and best in class 
cloud platforms CXone and X-Sight to new geographies and market segments. This tremendous international 
expansion was enabled by the strong vote of confidence from the record number of new partners that joined 
our ecosystem. 

We are also very proud that while taking care of our customers and business we made a substantial  contribution 
to our communities by using the power of our innovation to help address some of the most urgent needs that 
came with COVID-19. First, the strength and agility of our CXone cloud platform enabled our existing customers 
to move their hundreds of thousands of employees to work from home overnight. In addition, through rapid 
innovation, we provided CXone@home free of charge for new customers that were challenged with their on-
premises infrastructures from legacy providers as they needed to quickly adhere to the changing environment. 
Lastly, as government agencies around the globe were working diligently in the past year to build and scale 
their  COVID-19  response  centers,  we  were  there  for  them  every  step  of  the  way.  From  the  early  days  of 
uncertainty building overnight information centers, followed by massive scale testing operations and all the way 
to the current global vaccination supply chain, our technology was, and still is, front and center in eliminating 
bottlenecks, ensuring smooth processes and guaranteeing flawless and clear communications throughout.  

We  are  entering  2021  with  great  momentum,  well 
thought-out  strategy  and  extreme  clarity  as  we 
begin  our  journey  into  the  virtual  transformation 
decade.  We  are  the  leading  player  in  each  of  our 
markets  with  our  native  cloud  digital  platforms. 
CXone  and  X-Sight,  with  their  deep  and  broad 
portfolio  of  cutting-edge  analytics,  AI  and  best-in-
class  solutions,  clearly  set  us  apart  and  further 
cemented our leadership. We are excited about the 
opportunities  ahead  of  us  and  we  will  continue  to 
industry-leading 
charge 
technology  assets  and  cutting-edge  innovation, 
combined with our fast-growing market share and a 
burgeoning  partner  ecosystem,  we  are  in  the 
strongest  competitive  position  in  our  history  as  a 
company.   

forward.  With  our 

Our  strategy  is  executed  by  the  best  team  in  our 
industry,  our  7,000  NICErs  around  the  world.  I 
would like to take this opportunity to thank each and 
every one of them for their relentless innovation and 
endless dedication during this unprecedented year. 
I  know  that  this  spirit  will  continue  to  push  us 
forward,  which  gives  me  great  confidence  in  our 
continued  success  in  2021  and  the  years  ahead.  
I  want  to  extend  our  sincerest  gratitude  to  our 
-  we  value  your  partnerships  and 
partners 
appreciate the confidence you put in our solutions 
that you are delivering to your customers.  I want to 
thank our customers.  Our success comes from your 
continuous  trust  in  our  products  and  technology, 
and we look forward to serving you for many years 
to  come.    And,  finally,  I  want  to  thank  our 
shareholders  for  their  continued  support  and  to 
whom we are dedicated to drive continued success 
at NICE. 

Sincerely, 

Barak Eilam 
Chief Executive Officer 

Key milestones 

Exited 2020 with a cloud 
annual revenue run rate in 
excess of $900 million 

Further expanded our 
leadership position in all 
leading industry analyst 
reports 

31% cloud revenue growth 
with a nearly 400 basis 
point expansion in cloud 
gross margin in 2020 

Record year of new CXone 
logos driven by digital 
transformation and 
international expansion 

Infused AI across our cloud 
platforms and introduced a 
market breakthrough 
solution with NICE 
Enlighten AI 

Significant TAM expansion 
with the introduction of 
cloud platforms Xceed for 
mid-sized financial services 
companies and 
Evidencentral for Public 
Safety 

 
 
 
 
 
 
 
 
 Financial 
highlights 
for 2020 

All chart numbers are Non-GAAP except operating cash flow. 

 
 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549

FORM 20-F 

☐ REGISTRATION STATEMENT PURSUANT TO SECTION 12(b) OR (g) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

☒ ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the fiscal year ended December 31, 2020

OR

☐ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

OR

☐ SHELL COMPANY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

Commission file number 0-27466

NICE LTD.

(Exact name of Registrant as specified in its charter)

N/A

(Translation of Registrant’s name into English)

Israel

(Jurisdiction of incorporation or organization)

13 Zarchin Street, P.O. Box 690, Ra’anana 4310602, Israel

(Address of principal executive offices)

Tali Mirsky
Corporate VP, General Counsel and Corporate Secretary
Tel: +972-9-7753151
E-mail: tali.mirsky@nice.com
13 Zarchin Street, P.O. Box 690, Ra’anana 4310602, Israel

(Name, Telephone, E-mail and/or Facsimile number and Address of Company Contact Person)

Securities registered or to be registered pursuant to Section 12(b) of the Act:

Title of Each Class

American Depositary Shares, each 
representing
one Ordinary Share, par value one
New Israeli Shekel per share

Trading Symbol

NICE

Name of Each Exchange
On Which Registered 

NASDAQ Global Select Market

F-1

Securities registered or to be registered pursuant to Section 12(g) of the Act:

None

(Title of Class)

Securities for which there is a reporting obligation pursuant to Section 15(d) of the Act:

None

(Title of Class)

Indicate the number of outstanding shares of each of the issuer’s classes of capital or common stock as of the close of the period covered by the 
annual report: 63,050,434 Ordinary Shares, par value NIS 1.00 per share (which excludes 11,724,393 treasury shares)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

☒ Yes    ☐ No

If this report is an annual or transition report, indicate by check mark if the registrant is not required to file reports pursuant to Section 13 

or 15 (d) of the Securities Exchange Act of 1934.

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange 
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject 
to such filing requirements for the past 90 days:

☐ Yes    ☒ No

☒ Yes    ☐ No

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to 
Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to 
submit such files).

☒ Yes    ☐ No

Indicate  by  check  mark  whether  the  registrant  is  a  large  accelerated  filer,  an  accelerated  filer,  a  non-accelerated  filer,  or  an  emerging 
growth company. See definitions of “large accelerated filer,” “accelerated filer,” and “emerging growth company” in Rule 12b-2 of the Exchange 
Act. 

Large Accelerated Filer ☒
Non-Accelerated Filer ☐

Accelerated Filer ☐
Emerging Growth Company ☐

If an emerging growth company that prepares its financial statements in accordance with U.S. GAAP, indicate by check mark if the registrant has 
elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 
13(a) of the Exchange Act. ☐

The term “new or revised financial accounting standard” refers to any update issued by the Financial Accounting Standards Board to its 

Accounting Standards Codification after April 5, 2012.

Indicate by check mark whether the registrant has filed a report on and attestation to its management’s assessment of the effectiveness of 
its internal control over financial reporting under Section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting 
firm that prepared or issued its audit report. ☒

Indicate by check mark which basis of accounting the registrant has used to prepare the financial statements included in this filing:

☒ 
☐ 
☐ 

U.S. GAAP
International Financial Reporting Standards as issued by the International Accounting Standards Board
Other

If “Other” has been checked in response to the previous question indicate by check mark which financial statement item the registrant has 

elected to follow:

☐ Item 17  ☐ Item 18
F-2

If this is an annual report, indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange 

Act).

☐ Yes     ☒ No

F-3

PRELIMINARY NOTE

This annual report contains historical information and forward-looking statements within the meaning of the 
Private Securities Litigation Reform Act of 1995 with respect to NICE’s business, financial condition and results of 
operations.  The  words  “anticipate,”  “believe,”  “estimate,”  “expect,”  “intend,”  “may,”  “plan,”  “project,”  “should,” 
“strategy,” “continue,” “goal” and “target” and similar expressions, as they relate to NICE or its management, are 
intended  to  identify  forward-looking  statements.  Such  statements  reflect  the  current  beliefs,  expectations  and 
assumptions  of  NICE  with  respect  to  future  events  and  are  subject  to  risks  and  uncertainties.  The  forward-looking 
statements  relate  to,  among  other  things:  operating  results;  anticipated  cash  flows;  gross  margins;  adequacy  of 
resources to fund operations; our ability to maintain our average selling prices despite the aggressive marketing and 
pricing  strategies  of  our  competitors;  our  ability  to  maintain  and  develop  profitable  relationships  with  our  key 
distribution  channels;  the  financial  strength  of  our  key  distribution  channels;  and  the  market’s  acceptance  of  our 
technologies, products and solutions.

In connection with the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, we 
are  identifying  important  factors  that,  individually  or  in  the  aggregate,  could  cause  actual  results  and  outcomes  to 
differ materially from those contained in any forward-looking statements made by us; any such statement is qualified 
by  reference  to  the  following  cautionary  statements.  Many  factors  could  cause  the  actual  results,  performance  or 
achievements of NICE to be materially different from any future results, performance or achievements that may be 
expressed or implied by such forward-looking statements, including, among others, changes in general economic and 
business conditions, competition with existing or new competitors, success and growth of cloud Software-as-a-Service 
business,  successful  execution  of  our  growth  strategy,  difficulties  in  making  additional  acquisitions  or  effectively 
integrating  acquired  operations,  dependency  on  third-party  cloud  computing  platform  providers,  hosting  facilities 
and service partners, rapidly changing technology, cyber security attacks or other security breaches, privacy concerns 
and legislation, changes in currency exchange rates and interest rates, the effects of additional tax liabilities resulting 
from  our  global  operations  and  various  other  factors,  both  referenced  and  not  referenced  in  this  annual  report.  In 
addition,  COVID-19  is  contributing  to  a  general  slowdown  in  the  global  economy.  At  this  time,  the  extent  and 
duration of the continued impact of the pandemic is unknown, and therefore we cannot predict how it may affect the 
Company’s  future  business,  results  of  operations,  financial  condition  and  strategic  plans.  Furthermore,  due  to  our 
subscription-based business model, the effect of COVID-19 may not be fully reflected in our results of operations until 
future periods, if at all. These risks are more fully described under Item 3, “Key Information – Risk Factors” of this 
annual report. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove 
incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, 
intended, planned or projected. All forward-looking statements are made only as of the date hereof. NICE does not 
intend  or  assume  any  obligation  to  update  these  forward-looking  statements.  Investors  should  bear  this  in  mind  as 
they consider forward-looking statements and whether to invest or remain invested in NICE’s securities.

In this annual report, all references to “NICE,” “we,” “us,” “our” or the “Company” are to NICE Ltd., a company 
organized under the laws of the State of Israel, and its wholly-owned subsidiaries. For a list of our significant subsidiaries, 
please refer to page 52 of this annual report. 

In  this  annual  report,  unless  otherwise  specified  or  unless  the  context  otherwise  requires,  all  references  to  “$”  or 
“dollars”  are  to  U.S.  Dollars,  all  references  to  “EUR”  are  to  Euros,  all  references  to  “GBP”  are  to  British  Pounds,  all 
references to “CHF” are to Swiss Francs, all references to “NIS” are to New Israeli Shekels and all references to “INR” are to 
Indian  Rupee.  Except  as  otherwise  indicated,  the  financial  statements  of  and  information  regarding  NICE  are  presented  in 
U.S. dollars.

F-4

TABLE OF CONTENTS

Identity of Directors, Senior Management and Advisers
Offer Statistics and Expected Timetable
Key Information
History and Development of the Company
Unresolved Staff Comments
Operating and Financial Review and Prospects
Directors, Senior Management and Employees
Major Shareholders and Related Party Transactions
Financial Information
The Offer and Listing
Additional Information
Quantitative and Qualitative Disclosures About Market Risk
Description of Securities Other than Equity Securities

PART I
Item 1.
Item 2.
Item 3.
Item 4.
Item 4A.
Item 5.
Item 6.
Item 7.
Item 8.
Item 9.
Item 10.
Item 11.
Item 12.

PART II

Defaults, Dividend Arrearages and Delinquencies
Material Modifications to the Rights of Security Holders and Use of Proceeds
Controls and Procedures
[Reserved]

Item 13.
Item 14.
Item 15.
Item 16.
Item 16A. Audit Committee Financial Expert
Code of Ethics
Item 16B.
Principal Accountant Fees and Services
Item 16C.
Exemptions from the Listing Standards for Audit Committees
Item 16D.
Purchases of Equity Securities by the Issuer and Affiliated Purchasers
Item 16E.
Change in Registrant’s Certifying Accountant
Item 16F.
Item 16G.
Corporate Governance
Item 16H. Mine Safety Disclosure

PART III

Item 17.
Item 18.
Item 19.
Index to Financial Statements

Financial Statements
Financial Statements
Exhibits

Page
1
1
1
22
54
54
68
81
82
82
82
97
100

102
102
102

102
103
103
103
104
104
104
105

106
106
106
F-1

F-5

PART I

Item 1. 

Identity of Directors, Senior Management and Advisers.

Not Applicable.

Item 2. 

Offer Statistics and Expected Timetable.

Not Applicable.

Item 3. 

Key Information.

Selected Financial Data

The  following  selected  consolidated  balance  sheet  data  as  of  December  31,  2019  and  2020  and  the  selected 
consolidated statements of income data for the years ended December 31, 2018, 2019 and 2020 have been derived from our 
audited  consolidated  financial  statements  included  in  this  annual  report.  These  financial  statements  have  been  prepared  in 
accordance with United States generally accepted accounting principles, or U.S. GAAP, and audited by Kost, Forer, Gabbay 
& Kasierer, a member of EY Global. The selected consolidated balance sheet data as of December 31, 2016, 2017 and 2018 
and the selected consolidated statements of income data for the years ended December 31, 2016 and 2017 have been derived 
from  other  consolidated  financial  statements  not  included  in  this  annual  report  and  have  also  been  prepared  in  accordance 
with  U.S.  GAAP  and  audited  by  Kost,  Forer,  Gabbay  &  Kasierer,  a  member  of  EY  Global.  The  selected  consolidated 
financial data set forth below should be read in conjunction with and are qualified by reference to Item 5, “Operating and 
Financial  Review  and  Prospects”,  the  consolidated  financial  statements  and  notes  thereto  and  other  financial  information 
included elsewhere in this annual report.

2016

Year Ended December 31,
2018

2019

2017

2020

OPERATING DATA:

Revenue

Cloud

Services

Product

Total revenue
Cost of revenue

Cloud
Services

Product

Total cost of revenue

Gross profit

Operating expenses:

Research and development, net

Selling and marketing

General and administrative

Total operating expenses

Operating income

Financial and other income (expense), net

Income before taxes on income

Taxes on income (tax benefits)

(In thousands, except per share data)

$ 

85,507  $  361,166  $  461,183  $  595,748  $  777,331 

623,783 

306,252 

652,040 

318,946 

719,531 

263,805 

709,064 

269,100 

687,532 

183,153 

  1,015,542 

  1,332,152 

  1,444,519 

  1,573,912 

  1,648,016 

192,588 
225,020 

51,065 

468,673 

863,479 

181,107 

403,230 

129,071 

713,408 

150,071 

236,079 
229,671 

31,065 

496,815 

289,852 
218,990 

22,926 

531,768 

339,985 
199,803 

22,164 

561,952 

947,704 

  1,042,144 

  1,086,064 

183,830 

412,935 

153,323 

750,088 

197,616 

193,718 

441,687 

168,022 

803,427 

238,717 

218,182 

445,102 

180,733 

844,017 

242,047 

(20,411)   

(10,901)   

(4,444)   

(4,859) 

129,660 

186,715 

(13,631)   

27,377 

234,273 

48,369 

237,188 

40,842 

34,679 
250,022 

53,032 

337,733 

677,809 

141,528 

268,349 

133,756 

543,633 

134,176 

10,305 

144,481 

21,412 

1

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2016

Year Ended December 31,
2018

2019

2017

2020

Net income from continuing operations

123,069 

143,291 

159,338 

185,904 

196,346 

Loss from discontinued operations

Tax benefit on discontinued operations

Net income from discontinued operations

(8,235)   

(2,086)   

(6,149)   

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

Net income

116,920 

143,291 

159,338 

185,904 

196,346 

Less: net loss attributable to non-controlling
net income attributable to NICE Ltd.’s 
shareholders interests

— 

— 

— 

— 

327 

116,920 

143,291 

159,338 

185,904 

196,673 

Basic earnings per share from continuing 
operations

Basic loss per share from discontinued operations

Basic earnings per share

$ 

$ 

$ 

2.06  $ 

2.37  $ 

2.60  $ 

2.99  $ 

3.13 

(0.10)  $ 

—  $ 

—  $ 

—  $ 

1.96  $ 

2.37  $ 

2.60  $ 

2.99  $ 

— 

3.13 

Weighted average number of shares used in 
computing basic earnings per share 

Diluted earnings per share from continuing 
operations

59,667 

60,444 

61,387 

62,120 

62,710 

$ 

2.02  $ 

2.31  $ 

2.52  $ 

2.88  $ 

2.98 

Diluted loss per share from discontinued operations $ 

(0.10)  $ 

—  $ 

—  $ 

—  $ 

Diluted earnings per share

$ 

1.92  $ 

2.31  $ 

2.52  $ 

2.88  $ 

— 

2.98 

Weighted average number of shares used in 
computing diluted earnings per share 

61,035 

62,119 

63,309 

64,661 

65,956 

BALANCE SHEET DATA*:
Working capital**

Total assets

Shareholders’ equity

2016

2017

At December 31,
2018

(In thousands)

2019

2020

$ 

13,713  $  132,154  $  201,217  $  160,272  $ 1,121,456 

  2,631,876 

  2,845,086 

  3,207,366 

  3,609,905 

  4,232,917 

  1,511,332 

  1,749,561 

  2,016,613 

  2,257,266 

  2,588,484 

*Including assets and liabilities that are accounted for as discontinued operations.
**Including deferred revenues and advances from customers that are classified as long-term liabilities.

Risk Factors 
Our business faces significant risks. You should carefully consider all of the information set forth in this annual report and in 
our other filings with the Securities and Exchange Commission (“the SEC”), including the following risk factors which we 
face, and which are faced by our industry. The risks and uncertainties described below are not the only ones facing us. Other 
events, circumstances or factors that we do not currently anticipate or that we currently do not deem to be material risks may 
also  affect  our  business,  results  of  operations  and  financial  condition.  Our  business,  financial  condition  and  results  of 
operations could be materially and adversely affected by any of these risks.

2

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Risks Relating to our Business, Competition and Markets

The markets in which we operate are highly competitive and we may be unable to compete successfully. 

The  markets  for  our  products,  solutions  and  related  services  are,  in  general,  highly  competitive.  Our  competitors 
include  a  number  of  large,  established  software  development  vendors.  Some  of  our  principal  competitors  or  potential 
competitors  may  have  advantages  over  us,  including  greater  resources,  a  broader  portfolio  of  products,  applications  and 
services, greater brand recognition, larger patent and intellectual property portfolios and access to larger customer bases, all 
of  which  would  enable  them  to  better  adapt  to  new  or  emerging  technologies  or  customer  requirements  or  devote  more 
resources to the marketing and sale of their products and services.

Additional competition from new potential entrants to our markets, including new technology vendors competing in 
specific  areas  of  our  business,  may  lead  to  the  widespread  availability  and  standardization  of  some  of  the  products  and 
services  we  provide,  which  could  result  in  the  commoditization  of  our  products  and  services,  reduce  the  demand  for  our 
products and services and drive us to lower our prices.

In recent years, some of our competitors have increased their presence in our markets through internal development, 
partnerships and acquisitions. Infrastructure and/or enterprise software vendors, such as those from the traditional enterprise 
business intelligence and business analytics sector, Customer Relationship Management (“CRM”) vendors or Platform as a 
Service (“PaaS”) vendors, have entered or may decide in the future to enter our market space and compete with us by offering 
comprehensive  solutions  (whether  through  internal  development  or  through  acquisition  of  any  of  our  competitors).  In 
addition,  some  Unified  Communications  as  a  Service  (“UCaaS”)  and  video  collaboration  providers  have  acquired  or  may 
decide  to  build  or  acquire  contact  center  as  a  Service  (“CCaaS”)  solutions.  If  we  are  not  able  to  compete  effectively  with 
these  market  entrants  or  other  competitors,  we  may  lose  market  share  and  our  business,  financial  condition  or  results  of 
operations could be adversely affected.

In light of the intense competition in our markets, successful development, positioning and sales execution of our 
products is a critical factor in our ability to successfully compete and maintain growth. Therefore, we must continue making 
significant expenditures on research and development, marketing and sales to compete effectively. In addition, our software 
solutions  may  compete  with  software  developed  internally  by  potential  customers,  as  well  as  software  and  other  solutions 
offered  by  competitors.  We  cannot  ensure  that  the  market  awareness  or  demand  for  our  new  products  or  applications  will 
grow  as  rapidly  as  we  expect,  or  that  the  introduction  of  new  products  or  technological  developments  by  others  will  not 
adversely impact the demand for our products.

Successful  marketing  of  our  products  and  services  to  our  customers  and  partners  will  be  critical  to  our  ability  to 
maintain  growth.  We  cannot  assure  that  our  products  or  existing  partnerships  will  permit  us  to  compete  successfully.  The 
market  for  some  of  our  solutions  is  highly  fragmented  and  includes  a  broad  range  of  product  offerings,  features  and 
capabilities. Consolidation through mergers and acquisitions, or alliances formed, among our competitors in this market, who 
may have greater resources than we have, could substantially influence our competitive position.

As we expand into new markets, we are faced with new challenges, including new competition, which may possess 
specific  assets,  relationships,  know-how,  and  technologies  that  enable  our  competitors  to  better  respond  to  customer 
requirements or preferences or devote greater resources to the development, promotion and sale of their products. 

Additionally, prices of our solutions may decrease throughout the market due to competitive pressures, especially at 
times  of  economic  difficulty.  Further,  in  relation  to  our  cloud  offering,  we  may  be  affected  by  the  pricing  of  certain 
infrastructure services, such as in the area of Platform as a Service and network connectivity, which would in turn affect the 
rates we offer to our customers. This could have a negative effect on our gross profit and results of operations.

We may not be successful in our Cloud Software-as-a-Service business.

Our cloud-based business has grown significantly, and therefore we are more dependent now on the success of this 
area of our business. If we are not able to compete effectively, generate significant revenues or maintain the profitability of 
our cloud offerings, or if we do not successfully execute our cloud strategy or anticipate the cloud needs of our customers, 
our revenues could decline and our reputation may be adversely affected.

We rely on computer hardware leased, and software licensed, from third parties in order to offer our cloud services. 
In addition, we rely on cloud computing platforms provided by third parties, including PaaS provided by strategic partners 

3

 
such as Amazon, Microsoft, Rackspace, Equinox and Lumen. These hardware, software and cloud computing platforms may 
not  continue  to  provide  competitive  features  and  functionality,  or  may  not  be  available  at  reasonable  prices  or  on 
commercially  reasonable  terms.  In  addition,  some  of  our  customers  may  not  accept  the  use  of  such  services  or  particular 
platforms. The inability to use any of these hardware, software or cloud computing platforms could have a material adverse 
impact  on  our  business,  increase  our  expenses  and  otherwise  result  in  delays  in  providing  our  services  until  equivalent 
technology is either developed by us, or obtained through purchase or license and integrated into our services. As we grow 
our cloud-based business, we will continue to depend on both existing and new strategic relationships with such vendors. Our 
inability to establish and foster these relationships could adversely affect the development of our cloud-based business, our 
growth, reputation and our results of operations.

The  increasing  prevalence  of  cloud  and  Software-as-a-Service  (“SaaS”)  delivery  models  offered  by  us  and  our 
competitors may unfavorably impact pricing in both our on-premises enterprise software business and our cloud business, as 
well  as  overall  demand  for  our  on-premises  software  product  and  service  offerings,  which  could  reduce  our  revenues  and 
profitability. With our move to cloud-based solutions, we cannot guarantee that revenues generated from our cloud offerings 
will compensate for a loss of business in our on-premises enterprise software business.

Further,  cloud  computing  may  make  it  easier  for  new  competitors  to  enter  our  markets  due  to  the  lower  up-front 
technology costs and easier implementation and for existing market participants to compete with us on a greater scale. Such 
increased competition is likely to heighten the pressure on us to decrease our pricing, which could have a negative effect on 
our revenues, profitability and results of operations.

The business model of our cloud offerings differs from the business model for the sale of products and services. Our 
cloud offerings are generally purchased by customers on a subscription basis and revenues from these offerings are generally 
recognized  ratably  over  the  term  of  the  subscriptions.  Therefore,  the  shift  to  SaaS-based  sales  could  result  in  a  delay  in 
revenue recognition and materially adversely affect our results of operations and our rate of growth.

Moreover, our subscription model also makes it difficult for us to rapidly increase our revenue through additional 

sales in any period, as revenue from new customers must be recognized over the applicable subscription period.

The markets in which we operate are characterized by rapid technological changes and frequent new products and 
service introductions.

We operate in several markets, each characterized by rapidly changing technology, new product introductions and 
evolving  industry  standards.  The  introduction  of  products  embodying  new  technology  and  the  emergence  of  new  industry 
standards might exert price pressures on our existing products or render them obsolete. Our markets are also characterized by 
consistent demand for state-of-the-art technology and products. Existing and potential competitors might introduce new and 
enhanced products that could adversely affect the competitive position of our products.

We believe that our ability to anticipate changes in technology and industry standards and to successfully develop 
and introduce new, enhanced and differentiated products, on a timely basis, in each of the markets in which we operate, is a 
critical  factor  in  our  ability  to  grow  our  business.  As  a  result,  we  expect  to  continue  to  make  significant  expenditures  on 
research and development, particularly with respect to new software applications, which are continuously required in all our 
business  areas.  In  the  event  that  we  do  not  anticipate  changes  in  technology  or  industry  practices  or  fail  to  timely  address 
market  needs  or  not  be  able  to  provide  the  products  that  are  in  demand,  we  may  lose  market  share  and  our  results  of 
operations may be materially adversely affected.

Further, customer adoption of new technologies may be slower than we anticipate. We cannot assure that the market 
or demand for our products and solutions will be sustained or grow as rapidly as we expect (if at all) that we will successfully 
develop  new  products  or  introduce  new  applications  for  existing  products,  that  such  new  products  and  applications  will 
achieve market acceptance, or that the introduction of new products or technological developments by others will not render 
our products obsolete. In addition, our products must readily integrate with major third-party telephone, security, front-office 
and back-office systems. Any changes to these third-party systems could require us to redesign our products, and any such 
redesign  might  not  be  possible  on  a  timely  basis  or  achieve  market  acceptance.  Our  inability  to  develop  products  that  are 
competitive in technology and price and responsive to customer needs could have a material adverse effect on our business, 
financial condition and results of operations.

4

We may not be able to successfully execute our growth strategy.

Our  strategy  is  to  continue  investing  in,  enhancing  and  securing  our  business  and  operations  and  growing  our 
business,  both  organically  and  through  acquisitions.  Investments  in,  among  other  things,  new  markets,  products,  solutions, 
and technologies, research and development, infrastructure and systems, geographic expansion, and additional qualified and 
experienced  personnel,  are  critical  to  achieving  our  growth  strategy.  Growth  of  our  revenue  depends  on  the  success  of  all 
these  factors,  including  our  ability  to  capture  market  share,  attract  new  customers,  develop  our  strategic  partnerships, 
introduce  our  solutions  and  services  to  new  global  markets,  strengthen  and  improve  our  solutions  through  significant 
investments  in  research  and  developments  and  successfully  consummate  and  integrate  acquisitions.  However,  such 
investments  and  efforts  may  not  be  successful,  and,  even  if  successful,  may  negatively  impact  our  short-term  profitability 
with the objective of achieving long-term expansion or growth.

Our  success  depends  on  our  ability  to  execute  our  growth  strategy  effectively  and  efficiently.  If  we  are  unable  to 
execute  our  growth  strategy  successfully  and  properly  manage  our  investments  and  expenditures,  our  results  of  operations 
and  stock  price  may  be  materially  adversely  affected.  In  addition,  as  a  result  of  the  execution  of  our  growth  strategy,  our 
short-term profitability may be negatively impacted, including as a result of an acquisition.

We cannot guarantee that we will be able to sustain our growth in future years. Our new solutions might not achieve 
general market acceptance, and therefore might fail to support revenue growth. The failure to implement our growth strategy 
successfully could affect our ability to sustain growth and could materially adversely affect our results of operations.

Our  business  could  be  materially  adversely  affected  as  a  result  of  the  risks  associated  with  acquisitions  and 
investments. In particular, we may not succeed in making additional acquisitions or be effective in integrating such 
acquisitions.

As  part  of  our  growth  strategy,  we  have  made  a  significant  number  of  acquisitions  (see  Item  5,  “Operating  and 
Financial Review and Prospects—Recent Acquisitions” in this annual report for a description of certain recent acquisitions). 
We  expect  to  continue  to  make  acquisitions  and  investments  in  the  future  as  part  of  our  growth  strategy.  We  frequently 
evaluate the strategic or tactical opportunities available related to complementary businesses, products or technologies. There 
can  be  no  assurance  that  we  will  be  successful  in  making  additional  acquisitions.  Even  if  we  are  successful  in  making 
additional acquisitions, integrating an acquired business into our operations or investing in new technologies may: (1) result 
in  unforeseen  operating  difficulties  and  large  expenditures;  and  (2)  absorb  significant  management  attention  that  would 
otherwise be available for the ongoing development of our business, both of which may result in the loss of key customers or 
personnel and expose us to unanticipated liabilities.

Other risks commonly encountered with acquisitions include the effect of acquisitions on our financial and strategic 
position,  the  inability  to  integrate  successfully  or  commercialize  acquired  technologies  and  achieve  expected  synergies  or 
economies of scale on a timely basis and the potential impairment of acquired assets. Further, we may not be able to retain 
the key employees that may be necessary to operate the businesses we acquire and we may not be able to attract, in a timely 
manner, new skilled employees and management to replace them.

In  recent  years,  several  of  our  competitors  have  also  completed  acquisitions  of  companies  in  our  markets  or  in 
complementary markets. As a result, it may be more difficult for us to identify suitable acquisitions or investment targets or 
to consummate acquisitions or investments once identified on acceptable terms or at all. If we are not able to execute on our 
acquisition strategy, we may not be able to achieve our growth strategy, may lose market share, or may lose our leadership 
position in one or more of our markets.

We often compete with others to acquire companies, and such competition may result in decreased availability of, or 
an increase in price for, suitable acquisition candidates. We also may not be able to consummate acquisitions or investments 
that we have identified as crucial to the implementation of our strategy for other commercial or economic reasons. Further, 
we  may  not  be  able  to  obtain  the  necessary  regulatory  approvals,  including  those  of  competition  authorities  and  foreign 
investment  authorities,  in  countries  where  we  seek  to  consummate  acquisitions  or  make  investments.  For  those  and  other 
reasons, we may ultimately fail to consummate an acquisition, even if we announce the intended acquisition. Also, even if we 
do  consummate  acquisitions,  we  may  do  so  on  less  favorable  terms  and/or  may  be  subject  to  certain  conditions  or 
commitments imposed by such authorities and agencies that may impact post-acquisition integration or have an adverse effect 
on our business.

5

We may require significant financing to complete an acquisition or investment, whether through bank loans, raising 
of debt or otherwise. For example, in connection with our acquisition of inContact, we incurred debt through a term loan and 
the issuance of exchangeable senior notes in 2017 (the “2017 Notes”) (through our wholly-owned subsidiary NICE Systems, 
Inc. (“Nice Systems”)), as further described in Item10, “Material Contracts” in this annual report. In the future, we cannot 
assure  that  such  financing  options  will  be  available  to  us  on  reasonable  terms,  or  at  all.  If  we  are  not  able  to  obtain  the 
necessary  financing,  we  may  not  be  able  to  consummate  a  substantial  acquisition  or  investment  and  execute  our  growth 
strategy. In addition, if we consummate one or more significant acquisitions in which the consideration consists, in whole or 
in part, of our ordinary shares or American Depositary Shares (“ADSs”) representing our ordinary shares, our shareholders 
may suffer immediate dilution of their interests in us or the value of their interests in us, or may suffer future dilution if we 
issue exchangeable or convertible debt to finance a significant acquisition..

Future acquisitions or investments may also require us to incur contingent liabilities, amortization expenses related 
to intangible assets and impairment of goodwill, any of which could have a material adverse effect on our operating results 
and  financial  condition.  In  addition,  we  may  knowingly  enter  into  an  acquisition  that  will  have  a  dilutive  impact  on  our 
earnings per share.

If we are unable to develop or maintain our relationships with existing and new distributors and strategic partners, 
our business and financial results could be materially adversely affected.

In  addition  to  our  direct  sales  force,  we  have  agreements  in  place  with  many  distributors,  dealers  and  resellers  to 
market and sell our products and services across the business lines and geographies in which we operate. Our financial results 
could  be  materially  adversely  affected  if  our  agreements  with  distribution  channel  partners  or  our  other  strategic  partners 
were terminated, if our relationship with our distribution channel partners or our other strategic partners were to deteriorate, 
or if the financial condition of such partners were to weaken.

The  execution  of  our  growth  strategy  also  depends  on  our  ability  to  create  new  alliances  and  enter  into  strategic 
partnerships  with  certain  market  players.  Additionally,  as  our  market  opportunities  change  and  we  grow  our  business  and 
expand  in  certain  markets  and  territories,  our  dependency  on  particular  distribution  channels  and  strategic  partners  may 
increase or we may need to create new strategic partnerships and alliances to address changing market needs. We may not be 
successful  in  maintaining,  creating  or  expanding  these  channels  and  partnerships,  which  may  negatively  impact  the 
development  of  our  business,  our  growth,  gross  margins  and  results  of  operations.  We  may  also  develop  dependency  on 
certain  strategic  partners  and  vendors,  and  to  the  extent  that  we  have  to  find  alternatives  in  the  market,  our  development 
efforts and business may be negatively impacted. If we are not successful at creating and maintaining strategic partnerships 
under  favorable  terms,  we  may  lose  sales  opportunities,  customers  and  market  share,  which  may  have  a  material  adverse 
effect on our business and results of operations.

Risks Relating to Our Offerings and Operations

Customers’ move to communication channels other than voice could materially and adversely affect the success of our 
voice solutions.

Our voice solutions currently generate, and in recent years have generated, a significant portion of our revenues, and 
we  will  continue  to  rely  on  the  sales  of  our  voice  solutions  and  recurring  revenues,  such  as  subscription  and  maintenance 
services, in the next several years. The trend of enterprise customers moving from voice to other means of communication 
with the enterprise (such as self-service, e-mail, messaging applications, social media and chat), may result in a reduction in 
the  demand  for  our  voice  platform  and  applications.  Although  we  have  expanded  our  product  portfolio  to  adjust  to  such 
changing demands in alternative communication channels, there can be no assurance that the voice solutions market will not 
decline  significantly  or  that  revenues  generated  from  our  voice  solutions  will  not  be  significantly  impacted.  In  addition, 
changes in regulations could reduce the need for voice recording, which would reduce the demand for our voice recording 
solutions. Any of the above may have a material adverse effect on our business, financial condition or results of operations.

Some  of  our  enhanced  services  are  dependent  on  leased  network  connectivity  lines,  and  a  significant  disruption  or 
change in these services could adversely affect our business.

A  significant  portion  of  our  cloud  software  solutions  are  provided  to  customers  through  a  dedicated  network  of 
equipment  we  own  that  is  connected  through  leased  network  connectivity  lines  based  on  Internet  protocol  with  capacity 
dedicated to us. We also move a portion of our voice long distance service over this dedicated network.

6

We lease network connectivity lines and space at co-location facilities for our equipment from third-party suppliers. 
These co-location facilities represent the backbone of our dedicated network. If any of these suppliers is unable or unwilling 
to provide or, if we desire, expand their current levels of service to us, the services we offer to customers may be adversely 
affected. We may not be able to obtain substitute services from other providers at reasonable or comparable prices or in a 
timely fashion. Any resulting disruptions in the services we offer that are provided over our dedicated network would likely 
result in customer dissatisfaction and adversely affect our operations. Furthermore, pricing increases by any of the suppliers 
we rely on for our dedicated network could adversely affect our results of operations if we are unable to pass-through pricing 
increases.

We  rely  on  multiple  internet  service  providers  to  provide  our  customers  and  their  clients  with  connectivity  to  our 
cloud contact center software. While we have multiple redundancies and backups, a failure by these service providers 
to provide reliable services could cause us to lose customers and subject us to claims for credits or damages. 

We  depend  on  internet  service  providers  to  provide  uninterrupted  and  error-free  service  through  their 
telecommunications networks. We exercise little control over these third-party providers, which increases our vulnerability to 
problems with the services they provide, including failures relating to internet accessibility in general. When problems occur, 
it may be difficult to identify the source of the problem. Service disruption or outages, even if not caused by our products or 
services, may result in loss of market acceptance of our offering and any necessary remedial actions may force us to incur 
significant costs and expenses.

We rely on third-party network service providers to originate and terminate public switched telephone network calls, 
and thus significant failures in these networks could harm our operations.

For our business in the unified communications market, we leverage the infrastructure of third-party network service 
providers  to  provide  telephone  numbers,  public  switched  telephone  network  call  termination  and  origination  services,  and 
local  number  portability  for  our  customers  rather  than  deploying  our  own  network  throughout  the  United  States.  If  any  of 
these  network  service  providers  ceases  operations  or  otherwise  terminate  the  services  that  we  depend  on,  the  delay  in 
switching  our  technology  to  another  network  service  provider,  if  available,  could  have  an  adverse  effect  on  our  business, 
financial condition or operating results.

Sale of software applications and a multi-product offering may require significant resources and delay our recognition 
of revenues.

Sale  of  software  applications  and  a  multi-product  offering  may  be  complex,  and  require,  among  other  things, 
customization  and  implementation,  and  be  subject  to  a  prolonged  sale  process.  These  factors  could  result  in  a  delay  in 
revenue recognition and materially adversely affect our results of operations.

A  significant  portion  of  our  business  relies  on  software  applications.  We  cannot  guarantee  that  our  customers’ 
adoption of software applications will meet our expectation and planning. As a result, certain applications may not reach the 
critical mass in sales and revenues necessary to offset the high cost of developing and maintaining such applications, which 
could negatively affect our results of operation.

We  rely  on  software  from  third  parties.  If  we  lose  the  right  to  use  that  software,  we  will  have  to  spend  additional 
capital to redesign our existing software to adhere to new third-party providers or develop new software.

We  integrate  and  utilize  various  third-party  software  products  as  components  of  our  products  and  solutions  to 
enhance their functionality. Our business could be disrupted if functional versions of these software products were either no 
longer  available  to  us  or  no  longer  made  available  to  us  on  commercially  reasonable  terms.  Also,  in  the  event  that  any  of 
these third-party vendors is unable to meet our requirements in a timely manner or that our relationship with any such vendor 
is  terminated,  we  may  experience  disruption  in  our  business  until  an  alternative  source  of  supply  can  be  obtained.  Any 
disruption,  or  any  other  interruption  in  a  vendor’s  ability  to  provide  components  to  us,  could  result  in  delays  in  making 
product deliveries or inability to deliver, which could have a material adverse effect on our business, financial condition and 
results of operations.

In  addition,  some  of  our  third-party  vendors  use  proprietary  technology  and  software  code  that  could  require 
significant redesign of our products in the case of a change in vendor. If we lost the right to use such third-party software, we 
would be required to spend additional capital to either redesign our software to function with alternate third-party software or 

7

develop these components ourselves. As a result, we might be forced to limit the features available in our current or future 
products and solutions offerings and the commercial release of our products and solutions could be delayed.

Incorrect  or  improper  use  of  our  products  and  services  or  failure  to  properly  provide  professional  services  and 
maintenance services could result in negative publicity and legal liability.

Our products and solutions are complex and are deployed in a wide variety of network environments. The proper use 
of our software requires training and, if our software products are not used correctly or as intended, there may be inaccurate 
results.  Our  products  may  also  be  intentionally  misused  or  abused  by  customers  who  use  our  products.  The  incorrect  or 
improper use of our products and solutions or our failure to properly provide professional services and maintenance services, 
including  installation,  training,  project  management,  product  customizations  and  consulting  to  our  customers  may  result  in 
losses suffered by our customers, which could result in negative publicity and product liability or other legal claims against 
us.

Undetected errors or malfunctions in our products or services could impact demand for our products and services, 
and we could face potential product liability claims directly impairing our financial results.

Despite extensive testing by us and by our customers, our products and services may include errors, defects, failures, 
bugs or other weaknesses that could result in unanticipated downtime for our customers, product returns, loss of or delay in 
market acceptance of our products and services, loss of competitive position, or claims by customers or others. In addition, 
our  customers  may  inadvertently  use  our  services  in  inadvertent  ways  that  may  cause  a  disruption  in  services  for  other 
customers attempting to use our services. Correcting and repairing such errors, failures or bugs could entail significant costs 
and could cause interruptions, delays or cessation of our products and services.

As our customers use our services for important aspects of their business, any errors, defects, disruptions in service 
or other performance problems could significantly damage our customers’ businesses and ultimately harm our reputation. As 
a result, customers could elect not to renew our services or delay or withhold payment to us. We could also lose future sales 
or customers may make warranty or other liability claims against us, which may harm our business and adversely affect our 
results. In particular, some of our customers, including financial institutions, may suffer significant damages as a result of a 
failure of our solutions to perform their functions. The occurrence of any of these events could result in our inability to attract 
or retain customers, and adversely affect our revenues, financial condition and results of operations.

Although we attempt to limit any potential exposure through quality assurance programs, insurance and contractual 
terms, we cannot assure that we will be able to eliminate or successfully limit our liability for any failure of our solutions. 
Any product liability insurance we carry may not be sufficient to cover our losses resulting from any such product liability 
claims. The successful assertion of one or more large product liability claims against us could have a material adverse effect 
on our results of operations and financial condition.

We  provide  certain  service  level  commitments  to  our  customers,  which  could  cause  us  to  provide  credits  for  future 
services if the stated service levels are not met for a given period and could adversely impact our revenue.

Our customer agreements for cloud offerings provide service level commitments. If we are unable to meet the stated 
service level commitments or suffer extended periods of unavailability for our service, including for reasons related to PaaS 
providers, we may be contractually obligated to provide these customers with credits for future services, and in some cases 
refunds, or be liable for penalties. Our revenue could be adversely impacted if we suffer unscheduled downtime that exceeds 
the  allowed  downtimes  under  our  agreements  with  our  customers.  Any  such  extended  service  outages  could  harm  our 
reputation, revenue and operating results.

Risks Relating to Information and Product Security and Intellectual Property

If  our  security  and  cybersecurity  measures  or  those  of  our  third-party  hosting  facility  providers,  cloud  computing 
platform providers, or third-party service partners are breached, and unauthorized access is obtained to customers’ 
data,  our  data  or  our  IT  systems,  our  reputation  may  be  harmed,  and  we  may  incur  significant  legal  and  financial 
exposure and liabilities.

Our products and services involve the storage and transmission of customers’ and their end users’ proprietary and 
other sensitive information, including financial information and other personally identifiable information. In addition, some 
of our customers use our products to compile and analyze highly sensitive or confidential information, and we may encounter 

8

such  information  or  data  when  we  perform  service  or  maintenance  functions  for  our  customers.  Security  breaches  could 
expose us to a risk of loss or unauthorized use of this information, litigation and possible liability. While we have security 
measures in place, we may from time to time be subject to security breaches, including as a result of intentional misconduct 
by computer hackers, employee error, malfeasance or otherwise and result in someone obtaining unauthorized access to our 
IT systems, our customers’ data or our data, including our intellectual property and other confidential business information. 
In addition, while we have internal policies and procedures for employees in connection with performing services involving 
our customers’ confidential information, the perception or fact that any of our employees has improperly handled sensitive 
information of a customer or a customer’s end user could negatively affect our business.

Cyber  security  attacks  are  becoming  increasingly  sophisticated  and,  in  many  cases,  may  not  be  identified  until  a 
security  breach  occurs.  If  we  fail  to  recognize  and  deal  with  such  security  attacks  and  threats  and  if  we  fail  to  update  our 
products and solutions and prevent such threatened attacks in real time to protect our customers’ or other parties’ sensitive 
information,  whether  retained  in  our  systems  or  by  our  customers  using  our  products  and  services,  our  business  and 
reputation will be harmed. The costs of recognizing and addressing security attacks and threats and updating our products and 
solutions, may be significant.

Our  products  and  services,  including  our  cloud  offerings,  may  be  vulnerable  to  cyber-attacks,  even  if  they  do  not 
contain defects. If there is a successful cyber-attack on one of our products or offerings, even absent a defect or error, it may 
also result in questions regarding the integrity of our products or services generally, which could cause adverse publicity and 
impair their market acceptance and could have a material adverse effect on our results or financial condition.

Third  parties  may  attempt  to  breach  our  security  measures  or  inappropriately  take  advantage  of  our  solutions, 
including our SaaS and hosting services, through computer viruses, electronic break-ins and other disruptions. Additionally, 
third  parties  may  attempt  to  fraudulently  induce  employees  or  customers  into  disclosing  sensitive  information  such  as 
usernames, passwords or other information to gain access to our customers’ data, our data or our systems. Furthermore, our 
customers may authorize third-party technology providers to access their customer data, and some of our customers may not 
have adequate security measures in place to protect their data that is stored on our services. Because we do not control our 
customers or third-party technology providers, or the processing of such data by third-party technology providers, we cannot 
ensure the integrity or security of such transmissions or processing. Malicious third parties may also conduct attacks designed 
to temporarily deny customers access to our services. Any security breach could result in a loss of confidence in the security 
of our services, damage our reputation, negatively impact our future sales, disrupt our business and lead to legal liability.

While we maintain insurance coverage to protect us against a broad range of risks, including in relation to security 
breaches and cyber security attacks, we could still be subject to risks of losses that might be beyond the limits, or outside the 
scope, of coverage of our insurance and that may limit or prevent indemnification under our insurance policies. This potential 
insufficiency  of  insurance  coverage  could  result  in  an  adverse  effect  on  our  business,  financial  position,  profit,  and  cash 
flows.

Interruptions or delays in our services through security breaches, failures, or disruptions could impede on our ability 
to  deliver  services,  harm  our  reputation  and  our  relationships  with  customers  and  partners,  adversely  affect  our 
results of operation and subject us to liability.

Any interruptions or delays to our services, whether as a result of error or security breaches, and whether accidental 
or willful, could harm our reputation and our relationships with customers and partners, subject us to liability, and adversely 
affect  our  business  and  results  of  operations.  In  the  event  of  damage  or  interruption,  our  insurance  policies  may  not 
adequately compensate us for any losses that we may incur.

We  currently  serve  our  customers  using  third-party  data  center  hosting  facilities  and  cloud  computing  platform 
providers.  While  we  have  security  measures  in  place  that  are  aligned  with  applicable  industry  standards,  they  may  be 
breached  due  to  third-party  action,  including  intentional  misconduct  by  computer  hackers,  employee  error,  malfeasance  or 
otherwise, and result in someone obtaining unauthorized access to our or our third-party vendors’ systems and infrastructure. 
Moreover,  such  facilities  and  platforms  may  be  vulnerable  to  interruptions  resulting  from  power  or  network  connectivity 
issues,  criminal  acts  and  other  misconduct.  Occurrence  of  such  damage  or  interruptions  could  result  in  disruptions  in  our 
services.  Despite  precautions  such  vendors  are  required  to  take,  the  occurrence  of  such  damage  or  interruption  or  other 
unanticipated  problems  at  these  facilities,  could  result  in  lengthy  interruptions  in  our  services,  subject  us  to  liability  and 
require  the  issuance  of    credits  or  payment  of  penalties  pursuant  to  our  customer  agreements,  and/or  cause  customers  to 
terminate  their  subscriptions  and  adversely  affect  our  attrition  rates  and  our  ability  to  attract  new  customers,  all  of  which 
would reduce our revenues. Also, we may not be entitled to indemnification or to recoup any such loss or damage from such 
service providers, which may result in us bearing the burden of any such liability or losses.

9

 
In addition, we are also dependent on our computer databases, billing systems and accounting computer programs, 
network and computer hardware that houses these systems to effectively operate our business and market our services. Our 
customers  may  become  dissatisfied  by  any  failures  of  such  systems  that  interrupt  our  ability  to  deliver  our  services. 
Therefore, significant disruption or failure in the operation of these systems could adversely affect our business and results of 
operations.

Furthermore, we provide some of our services through computer hardware that we own and that is currently located 
in third-party web hosting co-location facilities and data centers maintained and operated in various locations globally. Our 
hosting providers do not guarantee that our customers’ access to our solutions will be uninterrupted, error-free or secure. Our 
operations  depend  on  our  providers’  ability  to  protect  their  and  our  systems  in  their  facilities  against  such  damage  or 
interruption. Our back-up computer hardware and systems may not have sufficient capacity to recover all data and services in 
the event of an outage occurring simultaneously at all facilities. In the event that our hosting arrangements are terminated, or 
there is a lapse of service or accidental or willful damage to such facilities, we could experience lengthy interruptions in our 
service as well as delays and/or additional expense in arranging new facilities and services. Any or all of these events could 
cause interruptions in our services.

We may face risks relating to inadequate intellectual property protection and liability resulting from infringement by 
our products or solutions of third-party proprietary rights.

Our  success  is  dependent,  to  a  significant  extent,  upon  our  proprietary  technology.  We  currently  hold  381  U.S. 
patents and 64 patents issued in additional countries covering substantially the same technology as the U.S. patents. We have 
130 patent applications pending in the United States and other countries. We rely on a combination of patent, trade secret, 
copyright and trademark law, together with non-disclosure and non-competition agreements, as well as third-party licenses to 
establish and protect the technology used in our systems. However, we cannot assure that such measures will be adequate to 
protect our proprietary technology, that competitors will not develop products with features based upon, or otherwise similar 
to our systems, that third-party licenses will be available to us or that we will prevail in any proceeding instituted by us in 
order to enjoin competitors from selling similar products. In most of the areas in which we operate, third parties also have 
patents which could be found applicable to our technology and products. Such third parties may include competitors, as well 
as large companies, which heavily invest in their patent portfolios, regardless of their actual field of business. Although we 
believe that our products and solutions do not infringe upon the proprietary rights of third parties, we cannot assure that one 
or more third parties will not make a claim or that we will be successful in defending such claim.

We generally distribute our software products under software license agreements that restrict the use of our products 
by  terms  and  conditions  prohibiting  unauthorized  reproduction  or  transfer  of  the  software  products.  However,  effective 
copyrights and other intellectual property rights protection may be inadequate or unavailable to us in every country in which 
our software products are available, and the laws of some foreign countries may not be as protective of intellectual property 
rights as those in the United States and Israel. Consequently, we may be unable to prevent our proprietary technology from 
being exploited abroad, which could affect our ability to expand to international markets or require costly efforts to protect 
our technology. Policing the unauthorized use of our products, trademarks and other proprietary rights is expensive, difficult 
and, in some cases, impossible. Litigation may be necessary in the future to enforce or defend our intellectual property rights, 
to  protect  our  trade  secrets  or  to  determine  the  validity  and  scope  of  the  proprietary  rights  of  others.  Such  litigation  could 
result  in  substantial  costs  and  diversion  of  management  resources,  either  of  which  could  harm  our  business.  Accordingly, 
despite  our  efforts,  we  may  not  be  able  to  prevent  third  parties  from  infringing  upon  or  misappropriating  our  intellectual 
property.

From time to time third parties allege or claim patent infringements. In defending ourselves against any such claims 

or actions we could be subject to substantial costs and diversion of management resources.

In  addition,  to  the  extent  we  are  not  successful  in  defending  such  claims,  we  may  be  subject  to  injunctions  with 
respect to the use or sale of certain of our products or to liabilities for damages and may be required to obtain licenses which 
may  not  be  available  on  reasonable  terms.  Any  of  these  may  have  a  material  adverse  impact  on  our  business  or  financial 
condition.

We face risks relating to our use of certain “open source” software tools.

Certain of our software products contain a limited amount of open source code and we may use more open source 
code in the future. In addition, certain third-party software that we embed in our products contains open source code. Open 

10

source code is code that is covered by a license agreement that permits the user to liberally use, copy, modify and distribute 
the software without cost, provided that users and modifiers abide by certain licensing requirements. The original developers 
of the open source code provide no warranties on such code.

As a result of our use of open source software, we could be subject to suits by parties claiming ownership of what 
we believe to be open source code and we may incur expenses in defending claims that we did not abide by the open source 
code license. In addition, third-party licensors do not provide intellectual property protection with respect to the open source 
components of their products, and therefore we may not be indemnified by such third-party licensors in the event that we or 
our  customers  are  held  liable  in  respect  of  the  open  source  software  contained  in  such  third-party  software.  If  we  are  not 
successful in defending against any such claims that may arise, we may be subject to injunctions and/or monetary damages or 
be required to remove the open source code from our products. Such events could disrupt our operations and the sales of our 
products, which would negatively impact our revenues and cash flow.

Moreover, under certain conditions, the use of open source code to create derivative code may obligate us to make 
the resulting derivative code available to others at no cost. The circumstances under which our use of open source code would 
compel us to offer derivative code at no cost are subject to varying interpretations. If we are required to publicly disclose the 
source code for such derivative products or to license our derivative products that use an open source license, our previously 
proprietary software products may be available to others without charge. If this happens, our customers and our competitors 
may have access to our products without cost to them, which could harm our business.

We monitor our use of such open source code to avoid subjecting our products to conditions we do not intend. The 
use of such open source code, however, may ultimately subject some of our products to unintended conditions so that we are 
required to take remedial action that may divert resources away from our development efforts.

Risks Relating to Regulatory Environment

Privacy concerns, legislation and other regulations may limit the use and adoption of our offering, adversely affect our 
business, increase compliance costs and expose us to increased liability.

Governments and other international organizations in various jurisdictions around the world (such as the legislative 
and regulatory institutions of the European Union) are adopting new laws, regulations and guidelines addressing data privacy 
and  the  processing  (collection,  storage,  use,  etc.)  of  personal  information.  These  laws,  regulations  and  guidelines  may  be 
inconsistent  across  jurisdictions  and  are  subject  to  evolving  and  differing  (sometimes  conflicting)  interpretations.  In  some 
cases, different sets of data privacy laws and regulations, such as the European Union’s General Data Protection Directive 
(“GDPR”),  Israeli  Privacy  Law  and  the  regulations  promulgated  thereunder  (the  “Israeli  Privacy  Law”),  local  laws  and 
regulations  and  certain  state  laws  in  the  U.S.  on  privacy,  data  and  related  technologies,  such  as  the  California  Consumer 
Privacy Act (“CCPA”), also govern the processing of personal information. While we have invested in readiness to comply 
with  applicable  requirements,  these  and  other  requirements  slow  the  pace  at  which  we  close  sales  or  procurement 
transactions, restrict our ability to store and process data or, in some cases, impact our ability to offer some of our solutions 
and  services  for  use  in  relation  to  data  subjects  that  reside  in  certain  locations  or  our  customers’  ability  to  deploy  our 
solutions  globally.  Compliance  with  these  regulatory  requirements  may  be  onerous,  time  consuming  and  expensive, 
especially  where  these  requirements  are  inconsistent  from  jurisdiction  to  jurisdiction  or  where  the  jurisdictional  reach  of 
certain requirements is not clearly defined or seeks to reach across national borders. 

Should we, or any party on our behalf, fail to comply with privacy legislation or procedures or other agreed security 
measures,  we  may  incur  substantive  civil  liability  to  government  agencies,  customers,  shareholders  and  individuals  whose 
privacy  may  have  been  compromised.  As  privacy  legislation  is  increasing  globally,  and  more  government  agencies  are 
granted  with  authority  to  fine  organizations  for  non-compliance  with  applicable  data  privacy  laws  and  regulations,  and 
require  companies  to  take  certain  steps  to  remediate  such  non-compliance,  we  may  find  ourselves  forced  to  pay  damages 
penalties,  fines,  remediation  costs,  reimbursement  of  customer  costs  and  other  significant  expenses  due  to  our  (or  our 
vendors’) non-compliance with data privacy laws and regulations. Moreover, even the perception that the privacy of personal 
information that we process or control is not adequately protected or does not meet regulatory requirements could damage our 
reputation, inhibit sales of our products or services and could limit adoption of our products or services, including our cloud-
based solutions.

In addition to legal and regulatory requirements, we are contractually obligated to certain customers, and may in the 
future be expected by prospective customers, to meet certain information security certifications or other standards established 

11

by third parties, such as the ISO 27001:2013 on information security management certification. If we are unable to obtain or 
maintain these certifications or meet these standards, it could harm our business and subject us to liability.

Industry-specific  regulation  and  other  requirements  and  standards  are  evolving  and  unfavorable  industry-specific 
laws, regulations, interpretive positions or standards could harm our business.

Our customers and potential customers conduct business in a variety of industries, including financial services and 
telecommunications.  Regulators  in  certain  industries  have  adopted  and  may  in  the  future  adopt  regulations  or  interpretive 
positions  regarding  the  use  of  cloud  computing  and  other  outsourced  services.  The  costs  of  compliance  with,  and  other 
burdens imposed by, industry-specific laws, regulations and interpretive positions may limit our customers’ use and adoption 
of our services and reduce overall demand for our services. Compliance with these regulations may also require us to devote 
greater  resources  to  support  certain  customers,  which  may  increase  costs  and  lengthen  sales  cycles.  For  example,  some 
financial services regulators have imposed guidelines for use of cloud computing services that mandate specific controls or 
require financial services enterprises to obtain regulatory approval prior to outsourcing certain functions. If we are unable to 
comply  with  these  guidelines  or  controls,  or  if  our  customers  are  unable  to  obtain  regulatory  approval  to  use  our  services 
where  required,  our  business  may  be  harmed.  If  in  the  future  we  are  unable  to  achieve  or  maintain  industry  specific 
certifications or other requirements or standards relevant to our customers, it may harm our business and adversely affect our 
results.

Our  revenues  would  be  adversely  affected  if  we  fail  to  adapt  our  products  and  services  to  changes  in  rules  and 
regulations applicable to the business of certain customers, such as rules and regulations regarding securities trading, broker 
sales compliance and anti-money laundering, which could have an impact on their need for our products and services.

In certain industries in which we operate, there may be regulations or guidelines for use of SaaS, hosting and cloud-
based  services  that  mandate  specific  controls  or  require  enterprises  to  obtain  certain  approvals  prior  to  outsourcing  certain 
functions. In addition, we may be limited in our ability to transfer or outsource business to certain jurisdictions and may be 
limited  in  our  ability  to  undertake  development  activity  in  certain  jurisdictions,  which  may  impede  on  our  efficiency  and 
adversely affect our business results of operations.

Changes  in  the  legal  and  regulatory  environment  could  materially  and  adversely  affect  our  business,  results  of 
operations and financial condition.

Our  business,  results  of  operations  and  financial  condition  could  be  materially  and  adversely  affected  if  laws, 
regulations or standards relating to our business and products, us or our employees (including labor laws and regulations) are 
changed  or  new  ones  are  implemented.  Such  implemented  laws  and  regulations  include  requirements  in  the  United  States, 
Europe and other territories in relation to data privacy and protection, anti-bribery and anti-corruption, foreign investment, 
import and export, labor, tax and environmental and social issues.

While we attempt to prepare in advance for these new initiatives and standards, we cannot assure that we will be 
successful in our efforts, that such changes will not negatively affect the demand for our products and services, or that our 
competitors will not be more successful or prepared than us. 

Alternatively,  any  substantial  changes  resulting  in  a  reduction  in  the  implementation  or  elimination  of  rules  and 
regulations  that  apply  to  a  certain  sector  of  our  business,  such  as  deregulation  in  the  area  of  compliance,  could  result  in  a 
decrease in demand by customers, which could materially and adversely affect our business and results of operations.

Risks Relating to Our Financial Condition

Our quarterly results may be volatile at times, which could cause us to miss our forecasts.

We  generally  provide  forecasts  as  to  expected  future  revenues  in  the  coming  fiscal  quarters  and  fiscal  year.  Our 
revenue  and  operating  results  can  vary  and  have  varied  in  the  past,  sometimes  substantially,  from  one  quarter  to  another. 
These  forecasts  are  based  on  management  estimation  and  expectations,  our  then-existing  backlog  and  an  analysis  of 
assumptions and assessments that may not materialize or end up being inaccurate. We may not meet our expectations or those 
of industry analysts in a particular future quarter. Our quarterly operating results may be subject to significant fluctuations 
due  to  the  following  factors:  the  timing  and  size  of  customer  orders,  delays  in  issuance  or  shifting  of  customer  orders  (as 
often happens when customers postpone their buying decisions to the end of the budgetary year), variations in distribution 

12

channels, mix of products and services, new product introductions, competitive pressures and general economic conditions. It 
is difficult to predict the exact mix of products and services for any period, as well as within the product category between 
interaction-related platforms and related applications and transactional related platforms and applications. Changes in the mix 
of products and services across our different business lines may significantly impact our revenues. Further, the period of time 
from  order  to  delivery  of  our  platforms  and  applications  is  short,  and  therefore  our  backlog  for  such  products  and  cloud 
solutions is currently, and is expected to continue to be, small and substantially unrelated to the level of sales in subsequent 
periods.

In addition, we derive a substantial portion of our sales through indirect channels, making it more difficult for us to 
predict  revenues  because  we  depend  partially  on  estimates  of  future  sales  provided  by  third  parties.  Changes  in  our 
arrangements  with  our  network  of  channel  partners  or  in  the  products  they  offer,  such  as  the  introduction  of  new  support 
programs for our customers, which combines support from our channel partners with back-end support from us, could affect 
the  timing  and  volume  of  orders.  Furthermore,  our  expense  levels  are  based,  in  part,  on  our  expectations  as  to  future 
revenues. If our revenue levels are below expectations, our operating results are likely to be adversely affected, as most of our 
expenses are not variable in the short term.

Fluctuations in our results of operations may result from, among other things, our ability to retain and increase sales 
to existing customers, attract new customers and satisfy our customers’ requirements, the timing and success of new product 
and solution introductions and enhancements or product initiation by our competitors, the purchasing and budgeting cycles of 
our  customers  and  general  economic,  industry  and  market  conditions.  Additionally,  as  a  high  percentage  of  our  expenses, 
particularly employee compensation and other overhead costs, are relatively fixed, a variation in the level of sales, especially 
at or near the end of any quarter, may have a material adverse impact on our quarterly operating results.

While  seasonality  and  other  factors  mentioned  above  are  common  in  the  software  and  technology  industry,  this 
pattern  should  not  be  considered  a  reliable  indicator  of  our  future  revenue  or  financial  performance.  Many  other  factors, 
including general economic conditions, may also have an impact on our business and financial results.

We face foreign exchange currency risks.

Exchange  rate  fluctuations  affect  our  operations.  We  experience  risks  from  fluctuations  in  the  value  of  the  NIS, 
EUR,  GBP,  INR  and  other  currencies  compared  to  the  U.S.  dollar,  the  functional  currency  in  our  financial  statements.  A 
significant portion of the expenses associated with our Israeli and Indian operations, including personnel and facilities related 
expenses, are incurred in NIS and INR, respectively, whereas most of our business and revenues are generated in dollars, and 
to a certain extent, in GBP, EUR and other currencies. If the value of the dollar decreases against these foreign currencies, 
our  earnings  may  be  negatively  affected.  As  a  result,  we  may  experience  an  increase  in  the  costs  of  our  operations,  as 
expressed in dollars, which could adversely affect our earnings.

We monitor foreign currency exposure and may use various instruments to preserve the value of sales transactions, 
expenses and commitments, however this cannot assure our full protection against risks of currency fluctuations that could 
affect our financial results. As part of our efforts to mitigate these risks, we use foreign currency hedging mechanisms, which 
may  be  ineffective  in  protecting  us  against  adverse  currency  fluctuations  and  can  also  limit  opportunities  to  profit  from 
exchange  rate  fluctuations  that  would  otherwise  be  favorable.  For  information  on  the  market  risks  relating  to  foreign 
exchange, please see Item 11, “Quantitative and Qualitative Disclosures about Market Risk” in this annual report.

We currently benefit from local government programs as well as international programs and local tax benefits that 
may be discontinued or reduced, or may result in liabilities if underlying conditions are not met.

We derive and expect to continue to derive significant benefits from various programs, including Israeli tax benefits 
relating to our “Preferred Technology Enterprise” programs, and certain other grants and tax benefits, including grants from 
the Israel Innovation Authority (formerly known as the Office of the Chief Scientist of the Ministry of Economy) of the State 
of Israel (the “IIA”), for research and development. 

To be eligible for tax benefits as a Preferred Technology Enterprise, we must continue to meet certain conditions. 
While  we  believe  that  we  have  met  and  continue  to  meet  the  conditions  that  entitle  us  to  previously  obtained  Israeli  tax 
benefits, there can be no assurance that we will in the future or that the Israeli Tax Authorities will agree.

13

To be eligible for IIA-related grants and benefits, we must continue to meet certain conditions, including conducting 
the research, development, manufacturing of products developed with such IIA grants in Israel, and providing the IIA with an 
undertaking  that  the  know-how  to  be  funded,  and  any  derivatives  thereof,  is  wholly-owned  by  us,  upon  its  creation.  In 
addition,  we  are  prohibited  from  transferring  to  third  parties  the  know-how  developed  with  these  grants  without  the  prior 
approval of a governmental committee and, possibly, paying a fee. See Item 4, “Information on the Company—Research and 
Development” in this annual report, for additional information about IIA programs.

If the local and international grants, programs and benefits available to us or the laws, rules and regulations under 
which  they  were  granted  are  eliminated  or  their  scope  is  further  reduced,  or  if  we  fail  to  meet  the  conditions  of  existing 
grants,  programs  or  benefits  and  are  required  to  refund  grants  or  tax  benefits  already  received  (together  with  interest  and 
certain  inflation  adjustments)  or  fail  to  meet  the  criteria  for  future  Israeli  Preferred  Technology  Enterprises,  our  business, 
financial condition and results of operations could be materially adversely affected.

Additional  tax  liabilities  resulting  from  our  global  operations  could  materially  adversely  affect  our  results  of 
operations and financial condition.

As a global corporation, we are subject to income, non-income and transactional tax regimes in Israel, the United 
States, India and various foreign jurisdictions, which are unsettled and may be subject to significant change. Our effective tax 
rate  could  be  materially  affected  by  changes  in  tax  rulings,  tax  laws,  regulations,  administrative  practices,  principles, 
applicability  of  special  tax  regimes,  or  changes  in  interpretations  of  existing  tax  laws,  including  changes  to  the  global  tax 
framework, in the jurisdictions in which we do business. Such changes could come about as a result of economic, political, 
and  other  conditions.  Additionally,  our  effective  tax  rate  could  be  affected  by  changes  in  the  mix  of  earnings  in  countries 
with  differing  statutory  tax  rates,  changes  in  the  valuations  of  our  deferred  tax  assets  and  liabilities,  tax  implications  of 
acquisitions, expansion into new territories, intercompany transactions, changes in foreign currency exchange rates, changes 
in our stock price and uncertain tax positions. Although we believe that our provision for income taxes and our tax estimates 
are  reasonable,  tax  authorities  may  disagree  with  certain  positions  we  have  taken.  From  time  to  time,  we  are  subject  to 
income and other tax audits in various jurisdictions, the timing of which is unpredictable. We regularly assess the likelihood 
of an adverse outcome resulting from these examinations to determine the adequacy of our tax accruals. While we believe we 
comply with applicable tax laws and have adequate balance sheet reserves related to tax positions, there can be no assurance 
that a governing tax authority will not have a different interpretation of the law and assess us with additional taxes. If we are 
assessed additional taxes, it could have a material adverse effect on our results of operations and financial condition.

In  recent  years  we  have  seen  tax  law  and  regulatory  changes  in  the  U.S.,  EU,  UK,  India  and  other  jurisdictions, 
including  changes  that  may  be  impacted  as  a  result  of  tax  policy  recommendations  from  organizations  such  as  the 
Organization for Economic Co-operation and Development (“OECD”). Such legislative changes in one or more jurisdictions 
in which we operate may require us to change the manner in which we operate our business, may have implications on our 
tax liability and have a material adverse effect on our results of operations and financial condition.  

 In October 2015, the OECD published its final package of measures for reform of the international tax rules as a 
product of its Base Erosion and Profit Shifting (“BEPS”) initiative, which was endorsed by the G20 finance ministers. Many 
of the initiatives in the BEPS package required and resulted in specific amendments to the domestic tax legislation of various 
jurisdictions and to existing tax treaties. We continuously monitor these developments. Although many of the BEPS measures 
have already been implemented or are currently being implemented globally (including, in certain cases, through adoption of 
the OECD’s ‘multilateral convention’ to effect changes to tax treaties which entered into force on July 1, 2018 and through 
the  EU’s  ‘Anti-Tax  Avoidance’  Directives),  it  is  still  difficult  in  some  cases  to  assess  to  what  extent  these  changes  would 
impact our tax liabilities in the jurisdictions in which we conduct our business or to what extent they may impact the way in 
which  we  conduct  our  business  or  our  effective  tax  rate  due  to  the  unpredictability  and  interdependency  of  these  potential 
changes. Further, for the past several years, the OECD has had a specific focus on the taxation implications of e-commerce 
business, generally referred by the OECD as the “digital economy.” In the fourth quarter of 2019, the OECD released details 
on its proposed approach which would, among other changes, create a new allocation of taxing rights between jurisdictions  
for certain “digital economy” income, not necessarily based on traditional nexus concepts nor on the “arm’s length principle”. 
In October 2020, the OECD hosted a public consultation with representatives of over 135 countries, however,  there is a lack 
of consensus agreement among the key members to the latest proposal. The OECD’s objective is to reach a consensus for an 
agreement by mid-2021.

However, though there is a wide support for an international unified solution, the delay in reaching a full consensus 
on  an  executable  plan  has  resulted  in  individual  jurisdictions  legislating  digital  tax  provisions  in  an  uncoordinated  and 
unilateral  manner,  and  further  result  in  greater  or  even  double  taxation  that  companies  may  not  have  sufficient  means  to 

14

remedy. For example, a number of jurisdictions, including the UK, India and some EU countries, have already adopted or 
formally proposed legislation to effect the taxation of certain digital and e-commerce business based on differing criteria and 
metrics. Further, on January 14, 2021, the European Commission published a roadmap for the introduction of a unified digital 
levy, which is expected to become effective on January 1, 2023. 

Efforts to alleviate this increased tax burden will increase the cost of structuring and compliance as well as the cost 
of doing business internationally. It is not yet clear to what extent these digital tax provisions would apply to us. Any changes 
to the taxation of our international activities may increase our worldwide effective tax rate and adversely impact our financial 
position  and  results  of  operations.  Further,  the  prospective  taxation  by  multiple  jurisdictions  of  digital  and  e-commerce 
businesses could subject us to exposure to withholding, sales, VAT and/or other transaction taxes, in such jurisdictions where 
we  currently  or  in  the  future  may  be  required  to  report  taxable  transactions.  The  imposition  of  new  laws  requiring  the 
registration  for,  collection  of,  and  payment  of  such  taxes,  could  result  in  substantial  tax  liabilities,  create  increased 
administrative  burdens  and  costs,  require  us  to  change  the  manner  in  which  we  operate  or  otherwise  adversely  affect  our 
business and results of operations. 

The  U.S.  Tax  Cuts  and  Jobs  Act  of  2017  (the  “U.S.  Tax  Reform”),  significantly  changed  how  corporate  business 
entities  are  taxed  in  the  U.S.  The  application  of  the  U.S.  Tax  Reform  is  subject  to  uncertainties.  The  U.S.  Tax  Reform 
includes certain provisions that have applied to us and that may change the valuations of our deferred tax assets and liabilities 
and may increase our overall tax liabilities. We have implemented certain steps to optimize our global tax structure, but there 
can be no assurance that our global tax liabilities would not increase as a result of the U.S. Tax Reform. In addition, due to 
the uncertainty involved in applying certain provisions of the U.S. Tax Reform to our group, we made reasonable estimates 
for the effects on our financial statements. The U.S. Treasury Department, the Internal Revenue Service and other standards-
setting bodies may issue guidance on how the provisions of the U.S. Tax Reform will be applied that is different from our 
interpretation.  The  U.S.  Tax  Reform  requires  complex  computations  not  previously  required  or  produced,  and  significant 
judgments and assumptions in the interpretation of the law were made in producing our provisional estimates. As we continue 
our analyses, and interpret any additional guidance, it is possible that the final impact may differ from our current assessment 
of our business and effective income tax rate, and our profitability may be adversely affected.

In  addition,  in  response  to  significant  market  volatility  and  disruptions  to  business  operations  resulting  from  the 
global  spread  of  COVID-19,  legislatures  and  taxing  authorities  in  many  jurisdictions  in  which  we  operate  may  propose 
changes  to  their  tax  rules.  These  changes  could  include  modifications  that  have  temporary  effect,  and  more  permanent 
changes. These potential new rules could have an impact on us, our long-term tax planning and our effective tax rate.

We might recognize a loss with respect to our financial investments.

We  invest  most  of  our  cash  through  a  variety  of  financial  investments.  If  the  obligor  of  any  of  our  financial 
investments defaults or undergoes reorganization in bankruptcy, we may lose a portion of such investment and our assets and 
income may decrease. In addition, a downturn in the credit markets or the downgrading of the credit rating of our investments 
could  result  in  a  reduction  in  the  market  value  of  our  holdings  and  reduce  the  liquidity  of  our  investments,  which  could 
require us to recognize a loss at the time of liquidation and would adversely affect our assets and income.

Our debt could adversely affect our financial condition and impact our business needs and plans.

We incurred indebtedness pursuant to the issuance of the Notes (as defined in “Item 10. Additional Information - 
Material Contracts - Notes and Indenture”). The debt incurred could have adverse consequences to our financial condition 
and business. For example, it could:

•

•

•

•

increase our vulnerability to general adverse economic and industry conditions;

make it more difficult for us to satisfy our other financial obligations;

make it more difficult for us to make strategic acquisitions;

require  us  to  dedicate  a  substantial  portion  of  our  cash  flow  from  operations  to  payments  on  our  debt, 
thereby  limiting  the  availability  of  our  cash  flow  to  fund  working  capital,  capital  expenditures  and  other 
general corporate purposes;

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•

•

•

•

limit to some extent our flexibility in planning for, or reacting to, changes in our business and the industry 
in which we operate;

place  us  at  a  competitive  disadvantage  compared  to  our  competitors  that  have  less  debt  and  comparable 
resources;

limit to some extent our ability to borrow additional funds as needed;

restrict our ability to prepay the Notes or to pay cash upon exchanges of the Notes; and

limit to some extent our ability to pay dividends, redeem stock or make other distributions.

Our ability to fund planned capital expenditures and to maintain sufficient working capital will depend on our ability 
to continue to generate cash in the future. This is subject to general economic, financial, competitive, business, regulatory and 
other factors that may be beyond our control. We cannot assure that our business will continue to generate sufficient cash 
flow from operations or that future financing will be available to us in an amount sufficient to enable us to service our debt, 
or to fund our other liquidity needs or execute on our strategic plans. 

If our cash flow and capital resources are insufficient to allow us to make scheduled payments on our debt, we may 
need to reduce or delay capital expenditures, sell assets, seek additional capital or restructure or refinance all or a portion of 
our  debt  on  or  before  the  maturity  thereof,  any  of  which  could  have  a  material  adverse  effect  on  our  business,  financial 
condition or results of operations. If we are unable to generate sufficient cash flow to repay our debt on favorable terms, it 
could significantly adversely affect our financial condition and the value of our outstanding debt. Our ability to restructure or 
refinance our debt will depend on the condition of the capital markets and our financial condition. A failure to comply with 
the    provisions  of  our  outstanding  debt  could  result  in  events  of  default  under  such  instruments,  which  could  permit 
acceleration of our Notes. 

Any required prepayment or exchange of our Notes, including as a result of an optional redemption, event of default 
or fundamental change triggering such right, would lower our current cash on hand such that we would not have those funds 
available for use in our business, which could adversely affect our operating results.

The  accounting  method  for  convertible  debt  securities  that  may  be  settled  in  cash,  such  as  the  Notes,  may  have  a 
material effect on our reported financial results.

Under  Accounting  Standards  Codification  470-20,  Debt  with  Conversion  and  Other  Options,  an  entity  must 
separately  account  for  the  liability  and  equity  components  of  convertible  or  exchangeable  debt  instruments  (such  as  the 
Notes) that may be settled entirely or partially in cash upon exchange in a manner that reflects our economic interest cost. 
The  effect  of  ASC  470-20  on  the  accounting  for  the  Notes  is  that  the  equity  component  is  required  to  be  included  in  the 
additional  paid-in  capital  section  of  shareholders’  equity  on  our  consolidated  balance  sheet,  and  the  value  of  the  equity 
component would be treated as original issue discount for purposes of accounting for the debt component of the Notes. As a 
result, we will be required to record a greater amount of non-cash interest expense in current periods presented as a result of 
the amortization of the discounted carrying value of the Notes to their principal amount over the term of the Notes. We will 
report lower net income (or greater net loss) in our financial results because ASC 470-20 requires interest to include both the 
current  period’s  amortization  of  the  debt  discount  and  the  instrument’s  coupon  interest,  which  could  adversely  affect  our 
reported or future financial results.

For our 2017 Notes, we have the intent and ability to settle the convertible debt in cash and as such, the potential 
issuance of shares related to the 2017 Notes does not affect diluted shares (prior to adoption of ASU 2020-06). If we elect to 
settle the 2017 Notes in ADSs, according to the treasury stock method, the transaction is accounted for in the diluted share 
count, as if the number of ADSs that would be necessary to settle the Notes are deemed issued. We cannot be sure that we 
will be able to continue to demonstrate the ability or intent to settle the 2017 Notes in cash. 

For  our  2020  Notes,  we  have  the  intent  and  ability  to  settle  the  convertible  debt  principal  amount  in  cash  and  as 
such, the potential issuance of shares related to the 2020 Notes principal amount does not affect diluted shares. If we elect to 
settle the 2020 Notes in ADSs, according to the treasury stock method, the transaction is accounted for in the diluted share 
count, as if the number of ADSs that would be necessary to settle the Notes are deemed issued. We cannot be sure that we 
will be able to continue to demonstrate the ability or intent to settle the principal amount of the 2020 Notes in cash. 

16

Prior to the adoption of ASU 2020-06, the 2020 Notes may have a dilutive effect on our earnings per share to the 
extent the stock price exceeds the conversion price of the Notes as we only have the intent and ability to settle the principal 
amount in cash. In August 2020, the FASB issued ASU 2020-06, which simplifies the guidance on the issuer’s accounting for 
convertible debt instruments by removing the separation models for (1) convertible debt with a cash conversion feature and 
(2) convertible instruments with a beneficial conversion feature. As a result, issuers will not separately present in equity an 
embedded conversion feature in such debt. Instead, they will account for a convertible debt instrument wholly as debt, unless 
certain other conditions are met. The elimination of these models will reduce reported interest expense and increase reported 
net income for issuers that have issued a convertible instrument that was within the scope of those models before the adoption 
of ASU 2020-06. ASU 2020-06 also requires that the effect of potential share settlement be included in the diluted earnings 
per  share  calculation  when  an  instrument  may  be  settled  in  cash  or  share.  This  amendment  removes  current  guidance  that 
allows an issuer to rebut this presumption if it has a history or policy of cash settlement as we did for the 2017 and 2020 
Notes. Furthermore, ASU 2020-06 requires the application of the “if-converted” method for calculating diluted earnings per 
share  and  that  the  treasury  stock  method  will  no  longer  be  available.  The  adoption  of  ASU  2020-06,  that  will  become 
effective in January 2022, may adversely affect our diluted earnings per share.

If  we  fail  to  maintain  effective  internal  controls  over  financial  reporting  and  operations,  it  could  have  a  material 
adverse effect on our business, operating results, and the price of our ordinary shares and ADSs.

Effective  internal  controls  are  necessary  for  us  to  provide  reliable  financial  reports  and  prepare  consolidated 
financial  statements  for  external  reporting  purposes  in  accordance  with  U.S.  generally  accepted  accounting  principles  and 
U.S. securities laws, as well as to effectively prevent material fraud. Because of inherent limitations, even effective internal 
control over financial reporting may not prevent or detect every misstatement. In addition, if we fail to maintain the adequacy 
of  our  internal  controls,  we  may  not  be  able  to  ensure  that  we  can  conclude  on  an  ongoing  basis  that  we  have  effective 
internal  control  over  financial  reporting  and  operations.  Furthermore,  as  we  grow  our  business  or  acquire  businesses,  our 
internal  controls  may  become  more  complex  and  we  may  require  significantly  more  resources  to  ensure  they  remain 
effective. In addition, we may identify material weaknesses or significant deficiencies in our internal control over financial 
reporting. Failure to maintain effective internal control over financial reporting and operations could result in investigation or 
sanctions by regulatory authorities and could have a material adverse effect on our business and operating results, investor 
confidence in our reported financial information, and the market price of our ordinary shares and ADSs.

Current and future accounting pronouncements and other financial reporting standards and principles might have a 
significant impact on our financial position and negatively impact our financial results.

We  prepare  our  consolidated  financial  statements  in  accordance  with  U.S.  GAAP.  These  principles  are  subject  to 
interpretation by the SEC and various bodies formed to interpret and create appropriate accounting principles. A change in 
these  principles  can  have  a  significant  effect  on  our  reported  results  and  may  even  retroactively  affect  previously  reported 
transactions. Additionally, the adoption of new or revised accounting principles may require that we make significant changes 
to  our  systems,  processes  and  controls.  Changes  resulting  from  these  new  standards  may  result  in  materially  different 
financial  results  and  may  require  that  we  change  how  we  process,  analyze  and  report  financial  information  and  that  we 
change financial reporting controls.

We regularly monitor our compliance with applicable financial reporting standards and review new pronouncements 
and  drafts  thereof  that  are  relevant  to  us.  As  a  result  of  new  standards,  changes  to  existing  standards  and  changes  in  their 
interpretation, we might be required to change our accounting policies.

This could lead to risks associated with our ability to react in a timely manner to new accounting pronouncements 
and financial reporting standards and unpredictable changes in interpretation of standards. Any one or more of these events 
could have an adverse effect on our business, financial position, and profit.

Risks Relating to our Securities

The market price of each of our ADSs, ordinary shares and the Notes is volatile and may decline.

Numerous factors, some of which are beyond our control, may cause the market price of our ADSs, ordinary shares 

and the Notes to fluctuate significantly. These factors include, among other things:

•

Quarterly variations in our operating results;

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•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

•

Changes in expectations as to our future financial performance, including financial estimates by securities;

Perceptions of our company held by analysts and investors;

Additions or departures of key personnel;

Announcements related to dividends;

Development of or disputes concerning our intellectual property rights;

Announcements of technological innovations;

Customer orders or new products and services by us or our competitors;

Acquisitions or investments by us or by our competitors and partners;

The exchangeability of the Notes for ADSs;

Hedging or arbitrage trading activity involving ADSs by holders of the 2017 Notes;

Modification of hedge positions by counterparties to the hedge transactions we entered into simultaneously 
with  the  issuance  of  the  Notes,  including  the  possible  entry  into  or  unwinding  of  derivative  transactions 
with respect to the ADSs or the purchase or sale of the ADSs or other NICE securities in secondary market 
transactions;

Currency exchange rate fluctuations;

Earnings releases by us, our partners or our competitors;

General financial, economic and market conditions;

Political changes and unrest in regions, natural catastrophes;

Market conditions in the industry and the general state of the securities markets, with particular emphasis 
on the technology and Israeli sectors of the securities markets; and

General stock market volatility.

Our ADSs and ordinary shares are traded on different markets and this may result in price variations.

Our ADSs have been listed on The NASDAQ Stock Market since 1996 and our ordinary shares have been traded on 
the Tel Aviv Stock Exchange, or the “TASE,” since 1991. Trading in our securities on these markets takes place in different 
currencies (our ADSs are traded in U.S. dollars and our ordinary shares are traded in New Israeli Shekels), and at different 
times (resulting from different time zones, different trading days and different public holidays in the United States and Israel). 
As a result, the trading prices of our securities on these two markets may differ due to these factors. In addition, any decrease 
in the price of our securities on one of these markets could cause a decrease in the trading price of our securities on the other 
market.

Substantial future sales or the perception of sales of our ADSs or ordinary shares, or the exchange, or conversion of a 
substantial amount of Notes, or perception thereof, could cause the price of our ADSs or ordinary shares to decline.

Sales of substantial amounts of our ADSs or ordinary shares in the public market, or the perception that these sales 
could occur, could adversely affect the price of our ADSs and ordinary shares and could impair our ability to raise capital 
through  the  sale  of  additional  shares.  Such  sales  may  also  make  it  more  difficult  for  us  to  sell  equity  or  equity-related 
securities in the future at a time and at a desirable price.

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Additionally, the issuance of ADSs upon future  exchanges or conversions of the Notes for ADSs, or the perception 
that these exchanges or conversions may occur, could dilute shareholders and reduce the market price of the ordinary shares 
or ADSs. This could also impair NICE’s abilities to raise additional capital through the sale of its securities.

The  market  prices  of  the  ordinary  shares  and  the  ADSs,  which  may  fluctuate  significantly,  will  directly  affect  the 
market price for the Notes.

We expect that the market price of the ordinary shares and the ADSs will affect the market price of the Notes. This 
may  result  in  greater  volatility  in  the  market  price  of  the  Notes  than  would  be  expected  for  non-exchangeable  notes.  The 
market price of the ordinary shares and the ADSs will likely fluctuate in response to a number of factors, many of which are 
beyond our control. Holders who receive ADSs upon exchange of the Notes will therefore be subject to the risk of volatility 
and  depressed  prices  of  ADSs.  In  addition,  we  expect  that  the  market  price  of  the  Notes  will  be  influenced  by  yield  and 
interest rates in the capital markets, our creditworthiness and the occurrence of certain events affecting us that do not require 
an  adjustment  to  the  exchange  rate.  Fluctuations  in  yield  rates  in  particular  may  give  rise  to  arbitrage  opportunities  based 
upon  changes  in  the  relative  values  of  the  Notes  and  ADSs.  Any  such  arbitrage  could,  in  turn,  affect  the  market  prices  of 
ADSs and the Notes.

We have not registered, and do not currently intend to register, the 2020 Notes, the ADSs into which the 2020 Notes 
are  exchangeable  or  convertible  or  the  ordinary  shares  represented  thereby.  There  are  restrictions  on  noteholders’ 
ability to transfer or resell the 2020 Notes, ADSs and the underlying ordinary shares.

The 2020 Notes (as defined in  “Item 10. Additional Information - Material Contracts - Notes and Indenture”), the 
ADSs deliverable upon exchange or conversion of the 2020 Notes and the ordinary shares represented thereby were offered 
and sold pursuant to an exemption from registration under the Securities Act and applicable state securities laws, and we have 
not  registered,  and  do  not  currently  intend  to  register,  the  2020  Notes,  the  ADSs  or  such  ordinary  shares.  Therefore,  2020 
noteholders  may  transfer  or  resell  the  2020  Notes  only  in  a  transaction  registered  under  or  exempt  from  the  registration 
requirements of the Securities Act and applicable state securities laws.
The  fundamental  change  and  make-whole  fundamental  change  provisions  of  the  Notes  may  delay  or  prevent  an 
otherwise beneficial attempt to acquire our company.

The fundamental change prepayment rights of the noteholders under the Notes, which would allow noteholders to 
require that we prepay all or a portion of their Note upon the occurrence of a fundamental change, and the provisions under 
the Notes requiring an increase to the exchange rate for exchanges in connection with a make-whole fundamental change, in 
certain circumstances may delay or prevent an acquisition of NICE that would otherwise be beneficial to our shareholders.

It may be difficult to enforce a U.S. judgment against us and our officers and directors in Israel or the United States, 
or to serve process on our officers and directors.

Service of process upon us, our Israeli subsidiaries, directors and officers, and Israeli advisors, if any, named in this 
annual report, may be difficult to obtain within the United States. Additionally, it may be difficult to enforce civil liabilities 
under U.S. federal securities law in original actions instituted in Israel. Israeli courts may refuse to hear a claim based on a 
violation of U.S. securities laws because Israel is not the most appropriate forum to bring such a claim. In addition, even if an 
Israeli court agrees to hear a claim, it may determine that Israeli law and not U.S. law is applicable to the claim. If U.S. law is 
found  to  be  applicable,  the  content  of  applicable  U.S.  law  must  be  proved  as  a  fact,  which  can  be  a  time-consuming  and 
costly process. Certain matters of procedure will also be governed by Israeli law. There is little binding case law in Israel 
addressing these matters.

Provisions of Israeli law may delay, prevent or otherwise impede a merger with, or an acquisition of, our company, 
which  could  prevent  a  change  of  control,  even  when  the  terms  of  such  a  transaction  are  favorable  to  us  and  our 
shareholders.

Israeli corporate law regulates mergers, requires tender offers for acquisitions of shares above specified thresholds, 
establishes a high ownership threshold to squeeze out minority shareholders in a full tender offer, requires special approvals 
for transactions involving directors, officers or significant shareholders and regulates other matters that may be relevant to 
these types of transactions.

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Furthermore,  Israeli  tax  considerations  may  make  potential  transactions  unappealing  to  us  or  to  our  shareholders 
whose country of residence does not have a tax treaty with Israel exempting such shareholders from Israeli tax. These and 
other  similar  provisions  could  delay,  prevent  or  impede  an  acquisition  of  us  or  our  merger  with  another  company,  even  if 
such an acquisition or merger would be beneficial to us or to our shareholders.

See  Item  10,  “Additional  Information—Mergers  and  Acquisitions”  in  this  annual  report,  for  additional  discussion 

regarding anti-takeover effects of Israeli law.

General Risk Factors

Conditions  and  changes  in  the  local  and  global  economic  environments  may  adversely  affect  our  business  and 
financial results.

Adverse  economic  conditions  in  markets  or  regions  in  which  we  operate  can  harm  our  business.  Our  results  of 
operations can be affected by adverse changes in local and global economic conditions, slowdowns, recessions and economic 
instability. To the extent that our business suffers as a result of such unfavorable economic and market conditions, including a 
potential downturn as a result of COVID-19 pandemic (as further described below), our operating results may be materially 
adversely  affected.  In  particular,  enterprises  may  reduce  spending  in  connection  with  their  contact  centers,  financial 
institutions  may  reduce  spending  in  relation  to  trading  floors  and  operational  risk  management  (as  IT-related  capital 
expenditures  are  typically  lower  priority  in  times  of  economic  slowdowns),  and  our  customers  may  prioritize  other 
expenditures over our solutions. In addition, enterprises’ ordering and payment patterns are influenced by market conditions 
and could cause fluctuations in our quarterly results. If any of the above occurs, and our customers or partners significantly 
reduce their spending or significantly delay or fail to make payments to us, our business, results of operations, and financial 
condition would be materially adversely affected.

Disruption to the global economy could also result in a number of follow-on effects in addition to a slow-down in 
our business, including a possible (i) negative impact on our liquidity, financial condition and share price, which may impact 
our ability to raise capital in the market, obtain financing and secure other sources of funding in the future on terms favorable 
to us, and (ii) decrease in the value of our assets that are deemed to be other than temporary, which may result in impairment 
losses.

We face risks relating to our global operations.

We  sell  our  products  and  solutions  throughout  the  world  and  intend  to  continue  to  increase  our  penetration  of 
international markets. Our future results could be materially adversely affected by a variety of factors relating to international 
transactions, including:

•

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•

•

governmental  controls  and  regulations,  including  import  or  export  license  requirements,  trade  protection 
measures and changes in tariffs;

compliance with applicable international and local laws, regulations and practices, including those related 
to  trade  compliance,  anticorruption,  data  privacy  and  protection,  tax,  labor,  employee  benefits,  customs, 
currency restrictions and other requirements;

disruptions  in  business  operations  of  our  customers  due  to  local  or  national  restrictions  implemented  to 
combat COVID-19;

fluctuations in currency exchange rates;

longer payment cycles in certain countries in our geographic areas of operations;

potential  adverse  tax  consequences,  variations  in  effective  income  tax  rates  and  tax  policies  among 
countries where we conduct business, including the complexities of foreign value added tax systems;

political instability, armed conflicts, terrorism and security concerns;

reduced or limited protection for intellectual property rights in some countries; and

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general difficulties in managing our global operations.

Changes in the political or economic environments, business spending, and the availability and cost of capital in the 
countries in which we operate, especially in Israel and the U.S., including the impact of such changes on foreign currency 
rates and interest rates, and the impact of economic conditions on underlying demand for our products and services, could 
have a material adverse effect on our financial condition, results of operations and cash flow.

As a result of our global presence, especially in emerging markets, we face increasing challenges that could adversely 
impact our results of operations, reputation and business.

In  light  of  our  global  presence,  especially  in  emerging  markets  such  as  those  in  Asia,  Eastern  Europe  and  Latin 
America,  we  face  a  number  of  challenges  in  certain  jurisdictions  that  provide  reduced  legal  protection,  including  poor 
protection of intellectual property, inadequate protection against crime (including bribery, corruption and fraud) and breaches 
of local laws or regulations, unstable governments and economies, governmental actions that may inhibit the flow of goods 
and  currency,  challenges  relating  to  competition  from  companies  that  already  have  a  local  presence  in  such  markets  and 
difficulties in recruiting sufficient personnel with appropriate skills and experience.

Local  business  practices  in  jurisdictions  in  which  we  operate,  and  particularly  in  emerging  markets,  may  be 
inconsistent  with  international  regulatory  requirements,  such  as  anti-corruption  and  anti-bribery  laws  and  regulations 
(including  the  U.S.  Foreign  Corrupt  Practices  Act  and  the  U.K.  Bribery  Act)  to  which  we  are  subject.  Although  we 
implement  policies  and  procedures  designed  to  ensure  compliance  with  these  laws,  we  cannot  guarantee  that  none  of  our 
employees,  contractors,  partners  and  agents,  as  well  as  those  companies  to  which  we  outsource  certain  of  our  business 
operations, will not violate our policies or applicable law. Any such violation could have an adverse effect on our business 
and reputation and may expose us to criminal or civil enforcement actions, including penalties and fines.

Furthermore, the increased presence of our global operations in emerging markets, including outsourcing of certain 
operations  to  service  providers  in  such  markets  (such  as  India  and  the  Philippines),  could  impact  the  control  over  our 
operations,  as  well  as  create  dependency  on  such  external  service  providers.  This  method  of  operation  may  impact  our 
business and adversely affect our results of operation.

Our  business,  facilities  or  operations  could  be  adversely  affected  by  events  outside  of  our  control,  such  as  natural 
disasters or health epidemics.

Natural disasters or other unexpected events that adversely affect the business climate in any of our markets could 
have a material adverse effect on our business, financial condition and results of operations. Our business operations may be 
subject to interruption by natural disasters, fire, power shortages, telecommunications failures, pandemics and epidemics and 
other events beyond our control. Although we maintain disaster recovery and business continuity plans, such events could 
make it difficult or impossible for us to deliver our products and services to our customers, and could decrease demand for 
our products and services. 

The novel coronavirus (COVID-19) pandemic is contributing to a general slowdown in the global economy, which 
may  impact  the  mode  of  operation  of  our  customers,  including  the  possible  impact  on  their  buying  decisions  and  the  sale 
cycles. At this time, the extent and duration of the continued impact of the pandemic is unknown, and therefore we cannot 
predict how it may affect our future business, results of operations, financial condition and strategic plans. Furthermore, due 
to our subscription-based business model, the effect of the COVID-19 pandemic may not be fully reflected in our results of 
operations until future periods.

In addition, due to the COVID-19 pandemic, we have restricted our employee travel, shifted to work from home in 
most locations around the world and have changed other operating procedures. The result of such changes may impact our 
ability to attract and retain employees. 

We depend on our ability to recruit and retain qualified personnel.

In order to compete, we must recruit and retain executives and other key employees. Hiring and retaining qualified 
executives  and  other  key  employees  is  critical  to  our  business,  and  competition  for  highly  qualified  and  experienced 
managers  in  our  industry  is  intense.  There  is  no  guarantee  that  additional  key  management  members  will  not  leave  the 
Company,  or  if  they  do,  that  we  will  be  able  to  identify  and  hire  qualified  replacements,  or  that  the  transition  of  new 
personnel will not cause disruption in our business.

21

In addition, due to our growth, or as a result of regular recruitment, we will be required to hire and integrate new 
employees.  Recruiting  and  retaining  qualified  engineers  and  computer  programmers  to  perform  research  and  development 
and  to  commercialize  our  products  and  solutions,  as  well  as  qualified  personnel  to  market  and  sell  those  products  and 
solutions, are critical to our success. There can be no assurance that we will be able to successfully recruit and integrate new 
employees.

There  is  intense  competition  to  recruit  and  retain  highly  skilled  employees  in  the  technology  industry,  which  has 
increased  due  to  the  millennial  workforce  continuing  to  value  multiple  company  experiences  over  long  tenure.  We  have 
suffered from attrition in our workforce in previous years and we believe that such attrition will continue in the future. We 
may not be able to offer current and potential employees a compensation package that is satisfactory in order to keep them 
within our employment.

In certain locations in which we have development centers, the rate of attrition is high and could have a negative 
impact  on  our  ability  to  retain  our  employees  in  such  centers,  timely  develop  our  products  and  solutions  and  service  our 
customers. In addition, the migration of development and other activities and functions to low-cost countries (such as India) 
may  result  in  disruption  to  our  business  due  to  differing  levels  of  employee  knowledge,  expertise  and  organizational  and 
leadership skills, greater employee attrition and increased cost of retaining our most highly-skilled employees.

An inability to attract and retain highly qualified employees may have an adverse effect on our ability to develop 
new products and solutions and enhancements for existing products and solutions, and to successfully market such products 
and solutions, all of which would likely have a material adverse effect on our results of operations and financial position. Our 
success also depends, to a significant extent, upon the continued service of a number of key management, sales, marketing 
and development employees, the loss of any of whom could materially adversely affect our business, financial condition and 
results of operations.

Item 4. 

Information on the Company.

Item 4.A 

History and Development of the Company.

The  story  of  NICE  is  one  of  continuous  innovation  driving  strategic  business  transformations,  consistently 
expanding our total addressable markets and becoming a leading provider in every segment we operate in. NICE was founded 
on  September  28,  1986,  as  Neptune  Intelligent  Computer  Engineering  Ltd.,  with  the  vision  to  digitize  unstructured  data 
previously  captured  using  analog  means.  This  digitization  enabled  a  new  era  of  capturing,  storing,  securing  and  managing 
large  quantities  of  unstructured  data,  such  as  voice  calls  generated  in  trading  floors,  contact  centers  and  air  traffic  control.   
On October 14, 1991, the Company was renamed NICE-Systems Ltd., expanding its mission to the Customer Service market, 
becoming  a  leading  global  provider  of  Workforce  Optimization  software  applications,  as  well  as  adding  solutions  for  the 
Public  Safety  sector.  With  the  advancement  in  computing  power,  the  increased  quantity  of  available  data  and  the  growing 
need  to  generate  meaningful  business  insight,  NICE  launched  Interaction  Analytics  solutions  -  allowing  organizations  to 
quickly understand and operationalize their captured unstructured interaction data. In 2007, NICE acquired Actimize, a leader 
in Financial Crime and Compliance analytics solutions, and added real-time transaction data analytics with leading AI-based 
solutions  to  help  prevent  financial  fraud  and  money  laundering,  transforming  the  company  into  an  enterprise  software 
analytics  leader.  In  2016,  NICE  acquired  inContact,  a  leading  provider  of  cloud  contact  center  software  and  agent 
optimization tools, enabling the industry’s first fully integrated and complete cloud contact center solution platform. 

On June 6, 2016, the Company was renamed NICE Ltd., which is our legal and commercial name. Today, NICE is 
an  enterprise  software  leader  in  cloud,  analytics,  digital  and  artificial  intelligence  (sometimes  referred  to  as  “AI”    in  this 
annual  report)  in  both  the  Customer  Engagement  and  Financial  Crime  and  Compliance  markets.  Our  solutions  help 
organizations create extraordinary and trusted customer experiences, improve public safety and prevent financial crime. Our 
solutions are based on advanced cloud platforms that combine digital and omnichannel capabilities, advanced analytics, AI 
and smart automation. 

NICE is a company limited by shares organized under the laws of the State of Israel. Our Israeli offices are located 
at 13 Zarchin Street, P.O. Box 690, Ra’anana 4310602, Israel (Tel. +972-9-775-3151). Our subsidiary, NICE Systems, Inc. 
has been appointed as our Agent for Service in the United States, and is located at 221 River Street, Hoboken, New Jersey 
07030. 

22

Principal Capital Expenditures

In  the  last  three  fiscal  years,  our  principal  capital  expenditures  were  the  acquisition  of  other  businesses  and 
repurchases  of  our  American  Depositary  Receipts  (“ADR”).  For  information  regarding  our  acquisitions  and  ADR  share 
repurchases, please see Item 5, “Operating and Financial Review and Prospects – Recent Acquisitions,” and “Operating and 
Financial  Review  and  Prospects  –  Liquidity  and  Capital  Resources,”  in  this  annual  report.  For  additional  information 
regarding our ADR share repurchases, please also see Item 16E, “Purchases of Equity Securities by the Issuer and Affiliated 
Purchasers,” in this annual report.

For  a  breakdown  of  total  revenues  by  products  and  services  and  by  geographic  markets  for  each  of  the  last  three 

years, please see Item 5, “Operating and Financial Review and Prospects – Results of Operation,” in this annual report.

Item 4.B 

Business Overview

About NICE

NICE is a global enterprise software leader, providing cloud platforms for AI-driven business solutions that serve 
two  main  markets:  Customer  Engagement  and  Financial  Crime  and  Compliance.  Our  core  mission  is  to  transform 
experiences  to  be  extraordinary  and  trusted.  Our  solutions  are  used  by  customer  service  organizations  of  enterprises  of  all 
sizes  and  verticals,  and  by  compliance  and  fraud-prevention  groups  in  leading  financial  institutions,  offered  in  multiple 
delivery models, including cloud and on-premises. 

We  help  organizations  transform  customer  experiences  with  solutions  aimed  at  understanding  consumer  journeys, 
creating smarter hyper-personalized connections, managing seamless omnichannel interactions and providing digital-centric 
self-service capabilities. We also help organizations transform their workforce experience with solutions aimed at engaging 
employees,  optimizing  operations  and  automating  processes.  In  the  Financial  Crime  and  Compliance  market,  we  protect 
financial services organizations and their customers’ accounts and transactions, with solutions that identify risks faster and 
earlier to prevent money laundering and fraud, as well as ensure compliance in real-time. 

NICE is at the forefront of several industry technological disruptions that have greatly accelerated over the course of 
the recent pandemic: the adoption of cloud platforms by organizations of all sizes and verticals, the shift of consumer and 
organizational  preferences  towards  digital-centric  services  and  experiences,  the  growing  acceptance  of  AI,  and  the  need  to 
manage, optimize and engage a diverse and remote workforce. Our suite of integrated portfolio of solutions, based on our 
unique domain expertise, provide customer experience, financial crime and public safety organizations with industry-leading 
agility and unmatched innovation that are essential for organizations’ success.  

We rely on several key assets to drive our growth:

•

•

•

•

•

•

Our  market-leading  open  native  cloud  platforms  for  Customer  Engagement,  Financial  Crime  and 
Compliance,  and  Public  Safety  which  natively  embed  analytics,  automation,  AI,  and  digital  capabilities, 
and are protected by a broad array of patents.

Our extensive portfolio of applications allows our customers to benefit from a wide range of both cloud and 
on-premises solutions.

Our  broad  array  of  proprietary  technologies  and  algorithms  in  the  domains  of  automation,  analytics, 
machine learning, speech-to-text, natural language processing, personality-based routing and others.

Our  access  to  data  for  improving  our  algorithms  through  machine  learning  and  AI,  which  relies  on  a 
combination of our expansive customer base, cloud deployments and domain expertise.

Our  solutions  cover  all  market  segments,  from  small  to  mid-sized  business  to  large  scale  Fortune  100 
enterprises.

Our solutions are mission critical for the operation of our customers, and our cloud platforms are essential 
for enabling a scalable and sustainable work-from-anywhere environment.

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•

•

•

•

•

•

Our market leadership, which makes us a well-recognized brand and creates top-of-mind awareness for our 
solutions in our areas of operation.

Our  large  partner  ecosystem  enables  us  to  reach  and  serve  a  large  number  of  customers  across  many 
countries.

Our loyal customer base: more than 25,000 organizations in over 150 countries, across many industries, and 
including 85 of the Fortune 100 companies, use NICE solutions.

Our ability to quickly drive mainstream adoption for innovative solutions and new technologies and trends, 
which we introduce to the market through our direct sales force and distribution network.

Our skilled employees and domain expertise in our core markets allow us to bring our customers the right 
solutions to address key business challenges and build strong customer partnerships.

Our services, customer support and operations, which enable our customers to quickly enjoy the benefits of 
our  solutions,  with  multiple  deployment  models  in  the  cloud  or  on-premises  throughout  the  world  and 
support for full value realization and customer success.

Industry and Technology Trends

Following are the key cross-industry trends that we have identified as driving demand for our solutions:

•

•

•

•

Organizations  prefer  using  open  cloud  platforms  as  the  foundation  for  their  applications  to  allow 
quick  innovation  cycles  and  business  agility.  Open  platforms  provide  unified  and  fully-integrated 
solutions  that  are  all  based  on  a  shared  framework  of  services,  allowing  for  fast  innovation,  easy 
deployment, flexible functionality and an enhanced ecosystem of solution providers. Third-party solutions 
can be easily added to extend the functionality of the platform to match a customer’s or industry specific 
needs.

Accelerated  adoption  of  cloud  solutions  by  organizations  of  all  sizes.  Cloud  solutions  have  grown  to 
become  common,  from  small  and  mid-size  to  large  organizations.  In  recent  years,  we  are  seeing 
acceleration  in  cloud  deployments  in  large  to  very  large  organizations.  The  adoption  of  cloud  solutions 
provides organizations with the agility they need to quickly adapt, renew and innovate, while meeting their 
requirements  for  security,  scale,  stability,  and  other  enterprise  grade  needs.  The  recent  pandemic  has 
pushed many organizations to further accelerate their cloud transformation and move to an agile mode of 
operation to meet new business requirements, enable flexible work from anywhere and lower operational 
costs.

Organizations  are  going  through  accelerated  digital  transformation  in  response  to  consumer 
preferences  enhanced  by  recent  social  distancing  practices.  In  order  to  remain  competitive, 
organizations need to provide customers with various digital means by which they prefer to interact with 
the organization. Digital transformation allows for quality, consistent and personalized experiences across 
channels,  higher  use  of  digital  banking,  more  efficient  end-to-end  processes,  faster  response  time  and 
empowerment of employees and customers. 

Artificial  Intelligence  and  Automation  are  disrupting  businesses  across  all  industries.  AI  and 
automation  are  reshaping  the  way  organizations  are  conducting  their  businesses  across  all  organizational 
functions. It helps with strategic decision-making through data processing on a scale much larger and faster 
than  any  human  could  accomplish.  Implementing  AI  and  automation  helps  organizations  sustain 
competitiveness and differentiation by proactively streamlining and automating complex business processes 
in  smart  ways,  infusing  real-time  decisioning  and  predictive  tools  based  on  cognitive  technologies,  and 
generating meaningful and operationalized insight from vast data. 

Customer engagement trends that are driving demand for our solutions:

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•

•

•

•

•

•

•

Increased  use  by  consumers  of  newer  digital  channels  as  first  choice  for  interaction  with 
organizations. Newer Digital Channels comprise mainly messaging and social applications. The nature of 
these  channels  is  different  from  voice  and  traditional  digital  channels  (e.g.,  email,  chat)  due  to  the 
asynchronous response times and ability to carry the conversation for extended periods of time. Over the 
course  of  the  recent  pandemic,  social  distancing  substantially  increased  the  use  of  digital  channels,  and 
consumers  of  all  ages  and  generations  now  show  a  clear  preference  for  messaging  channels  when 
interacting  with  customer  service.  Organizations  need  to  make  sure  they  offer  these  channels  as  a 
communication alternative.

Consumer  expectation  for  a  holistic  omnichannel  experience  that  is  effortless,  contextual  and 
consistent  across  all  touchpoints  has  become  a  standard  requirement.  While  consumers  move 
constantly between devices and channels, their expectation is for consistent experiences that are keeping the 
interaction context across all communication channels and are seamlessly transitioned from one channel to 
another,  and  can  also  communicate  in  different  modalities  simultaneously.  The  number  of  channels  is 
continuously  growing,  but  consumers  view  them  all  as  part  of  a  single  experience.  Organizations  are 
expected to quickly adapt to the large variety of channels as well as to view them seamlessly in the same 
way their consumers do and offer a reliable and consistent, contextual experience across all touch points.

Organizations rely more on analytics and AI to further improve customer experience as well as the 
general  performance  of  the  contact  center.  Organizations  are  increasingly  adopting  a  customer-centric 
strategy  to  better  understand  each  individual  customer,  including  their  needs  and  preferences,  and  to 
respond accordingly. Organizations are increasing the use of AI to achieve focused decisioning and real-
time  action  solutions  –  being  proactive  and  predictive.  Front  and  back  office  functions  seek  to  employ 
analytics  to  better  optimize  their  operations.  These  tools  include,  among  others,  cognitive  engagement 
solutions, like interactive communications, predictive analytics and machine learning. Furthermore, smart 
and self-learning machines allow the enhancement of self-service, real-time guidance and analytics-based 
insights  (including  speech  and  text  analytics),  behavioral  analytics  and  techniques  focused  on  profiling, 
trending  and  pattern  detection.  As  a  result,  organizations  increasingly  use  these  technologies  to  provide 
faster and more efficient customer service as well as drive specific business outcomes.

Conversational bots are being deployed to contain and deflect calls and interactions into self-service. 
Organizations are looking for new and advanced digital means to improve customer satisfaction and reduce 
cost.  Further  development  of  intelligent  bots  will  improve  operational  processes,  ensure  compliance  with 
rules  and  regulations,  increase  flexibility  in  customer  interactions  with  the  contact  center,  as  well  as 
decrease error rate and wait time while providing a personalized experience. This technology will increase 
self-service channels containment and allow the human workforce to focus on more complex value-added 
services.

Adoption of Robotic Process Automation (RPA) solutions keep growing in the contact center in order 
to increase agent efficiency and productivity while reducing costs. RPA helps to significantly reduce the 
number of manual and time-consuming tasks agents and employees need to perform, freeing them to spend 
time  in  added-value  activities.  RPA  can  be  divided  into  unattended  and  attended  automation.  With 
unattended  RPA,  companies  are  looking  to  fully  automate  back-office  processes  at  scale  with  no  human 
intervention. With attended RPA the bots can work as virtual assistants to agents dramatically improving 
the work-from-anywhere contact center’s workforce capabilities.

In response to the COVID-19 pandemic, organizations need to enable their employees to work from 
anywhere.  To  do  that  successfully,  they  are  continually  looking  for  ways  to  engage  and  motivate 
employees to ensure their productivity and satisfaction is maintained, regardless of their physical location.  
The new work environment creates new demands regarding planning, scheduling, evaluating, coaching and 
incentivizing  employees.  This  requires  organizations  to  manage  their  workforce  in  an  agile  and 
personalized  manner  that  improves  employees’  performance  and  allows  the  same  level  of  visibility, 
transparency, and productivity as they used to have when working from the office.

Public Safety Answering Points (PSAP) are adopting next generation communication infrastructure 
to  enable  digital  emergency  communication.  Next  generation  PSAPs  enable  people  to  communicate 
through new digital channels enhanced with capabilities such as sharing media, location and other forms of 
digital data. 

25

•

Public safety agencies of all types – from emergency communications centers and police departments, 
to prosecutors, defense attorneys and courts – are collecting vast amount of data, most of it is digital 
native. The vast amount of new information available to PSAPs intensifies the need for enterprise-grade, 
secure digital evidence management platforms for gathering, managing and ensuring compliance of public 
safety data to support digital evidence collection and investigation. 

Financial Crime and Compliance trends that are driving demand for our solutions:

•

•

•

•

•

•

•

The  need  to  embed  risk  management  controls  into  digital  first  strategies.  Financial  services 
organizations are undergoing significant digital and analytics transformations to provide safe and seamless 
customer access to accounts across all channels and enable safe and secure transactions. At the forefront of 
these  initiatives  is  the  need  to  improve  customer  experience.  The  realization  that  risk  management  is  a 
critical component to the customer experience is driving a high demand for financial crime prevention and 
detection solutions across the customer lifecycle from onboarding to ongoing monitoring.  

Preventing 
financial  crime  and  ensuring  stringent  compliance  with  evolving  regulatory 
environments. Regulatory scrutiny of financial institutions continues to apply pressure on organizations to 
adopt  more  advanced  regulatory  compliance  and  risk  management  technology.  Furthermore,  regulators 
have  been  expanding  their  focus  from  the  largest  financial  institutions  to  a  broader  market,  including 
smaller  banks  and  alternative  financial  service  providers,  all  creating  increased  demand  for  risk  and 
compliance related solutions.

An  unpredictable  threat  landscape  environment.  The  growing  number  of  data  breaches  and  cyber 
security incidents put increasing amounts of personally identifiable information and sensitive data at risk of 
exposure. This information can be used to open accounts that can be used for laundering money, terrorist 
financing, account fraud, market manipulation, social engineering, and more. Such potential risks threaten 
an organization’s reputation, as well as create large financial exposures due to both losses as well as fines. 
In  addition,  the  large  volumes  of  data,  related  to  both  internal  and  external  threats,  place  an  enormous 
operational burden on organizations. Having the ability to deploy advanced technologies such as machine 
learning  and  automation  to  address  these  threats,  becomes  increasingly  critical  to  financial  services 
organizations.

An  increasing  need  to  control  cost  of  compliance.  The  regulatory  pressures  and  increasing  threat 
landscape have driven a sharp increase in the number of risk and compliance personnel, which in turn has 
dramatically  increased  the  cost  of  compliance.  Organizations  are  turning  to  technology  to  allow  them  to 
control these costs without compromising their compliance adherence and while continuing to lower their 
exposure to financial crime.

Financial  institutions  are  seeking  a  single  platform  that  aggregates  and  analyzes  financial  crime-
related Risk in one place. The ever-expanding risk landscape and sophistication of financial criminals, as 
well  as  the  need  to  keep  costs  in  check,  creates  a  growing  need  for  a  single  view  of  different  detection 
signals 
the  financial  services  organization.  Such  platform  allows  financial  services 
organizations  to  analyze  the  data,  act  on  it  and  present  it  in  a  single  dashboard  to  both  operations  and 
executives.

throughout 

Process automation and machine learning are increasingly used to automate financial investigation 
tasks where it may not be necessary to have human involvement. This frees up investigators from low 
value, high volume manual tasks so that they may better focus on more important and strategic tasks. This 
leads  to  better  resource  utilization,  increased  accuracy  and  productivity,  and  improved  return  on 
investment.

Financial  institutions  are  being  disrupted  by  digital  players  providing  improved  experiences  and 
more personalized products and services. Prior to the onset of the pandemic, most banking services and 
many  other  financial  service  organizations  were  being  challenged  by  neo-banks,  fintech  companies  and 
other digital players. To improve customer experiences, and compete against these digital players, financial 
institutions  continue  to  invest  heavily  in  digital  capabilities.  Consumers  have  increased  expectations  for 
faster  and  frictionless  processes.  In  terms  of  risk,  digital  banking  moves  the  consumer  away  from  the 
branch  creating  new  risks  around  identity  verification,  customer  due  diligence  and  general  monitoring  of 

26

consumer  financial  behavior.  The  expectations  for  fast  response  times  drive  financial  institutions  to  re-
design their compliance processes to be able to respond in minutes or seconds rather than days or weeks, 
which in turn requires broader adoption of AI across the customer lifecycle.

Strategy

Our long-term strategy is to further strengthen our leadership position in both Customer Engagement and Financial 
Crime  and  Compliance  market  segments,  as  well  as  to  further  enhance  our  position  in  adjacent  markets.  During  2020,  we 
continued to execute on our long-term strategy through both organic activity and acquisitions, enhancing our position as a 
leader in both markets.

Empowering organizations to lead by adapting to change

We intend to continue leading the market by leveraging several major industry trends and evolving our offering to 

meet our customers’ current and future needs while focusing on key strategic pillars:  

•

•

•

Cloud Foundation – we provide cloud-native open platforms for our Customer Engagement and Financial 
Crime and Compliance offerings. This allows our customers to facilitate adoption of cloud infrastructure as 
a means to accelerate innovation and reduce integration, implementation and operational efforts.

Digital  -  we  enable  businesses  to  deliver  digital-first  omnichannel  experiences,  including  the  ability  to 
service  customers  across  multiple  channels,  provide  secure  digital  banking  and  help  public  safety 
organizations shift to digital interaction and digital evidence environments.

AI, Analytics and Automation – our domain expertise and advanced technology in the areas of AI, machine 
learning  and  automation,  as  well  as  our  unique  access  to  data  to  train  these  algorithms  via  our  cloud 
offerings,  allow  us  to  provide  market  leading  AI-driven  smarter  processes  to  our  customers,  addressing 
numerous business use cases across all our market segments.

Strengthening our market leadership

Our brand, global reach, financial resources, extensive domain expertise and ability to deliver solutions for large, as 

well as small and mid-sized organizations, will further anchor our market-leading position.

We plan to continue to develop our open cloud platforms for Customer Engagement and Financial Crime markets to 
enable unified integrated solutions that offer fast innovation and easy implementation. These platforms allow us to deepen 
our direct relationships with our customers, nurture our partner ecosystem and create new growth opportunities.

In our Customer Engagement business, we will continue to expand our offering through our CXone platform. With 
CXone we provide the broadest suite of analytics and AI-infused integrated applications for customer service, all on an open 
cloud-native foundation. Alongside our existing offering, we plan to lead in new product categories, as we introduce novel 
solutions  and  enter  additional  market  segments.  We  will  continue  to  extend  our  leading  market  position  for  cloud  contact 
center solutions, catering to organizations of all sizes and replacing legacy on-premises infrastructure players. We will also 
continue to enable our customers to extend our solutions through innovative third-party solutions via our DEVone dedicated 
partner  ecosystem  that  our  customers  can  self-select  through  our  platform’s  CXexchange  application  marketplace.  Our 
Evidencentral  cloud  digital  transformation  platform  allows  public  safety,  law  enforcement  and  criminal  justice  agencies  to 
transform  to  the  digital  age,  managing  response,  investigation  and  prosecution  digitally  and  embedding  analytics  and  AI 
throughout  the  entire  criminal  justice  process,  enabling  agencies  to  leverage  data  to  the  fullest  and  work  together 
collaboratively to enhance public safety. 

In  our  Financial  Crime  and  Compliance  business,  we  will  continue  to  expand  our  offerings  across  all  market 
segments by providing new and enhanced solutions that protect financial services organizations and their customers earlier in 
the  customer  lifecycle  and  by  infusing  more  AI  across  our  portfolio  of  solutions.  With  our  X-Sight  cloud  platform,  we 
provide open, scalable and flexible solutions with the broadest financial crime and compliance coverage to the top tier of the 
market. We launched X-Sight DataIQ, which orchestrates the aggregation of data from hundreds of sources, delivering real-
time accurate customer intelligence. Continued innovations on X-Sight will further cement our leading market position. With 
Xceed,  we  provide  fully  packaged  anti-money  laundering  (AML)  and  fraud  coverage  and  solutions  to  the  mid-market, 

27

 
enabling smaller organizations to realize full protection with quick time to value. Xceed is expected to enable further growth 
with mid-market financial institutions. All Actimize solutions are infused with Always on AI, our multi-layered approach that 
injects  AI,  machine  learning,  automation,  Natural  Language  Processing  and  other  advanced  technologies  throughout  the 
financial crime and compliance value chain. This allows financial services organizations to merge innovative and patented 
technologies  to  seamlessly  connect  data  and  apply  AI  to  turn  raw  data  into  financial  crime  intelligence  to  fuel  analytic 
precision and detect and prevent financial crimes. These offerings enable us to add value to our existing customers, as well as 
expand our reach and open-up new opportunities, considerably increasing our total addressable market.

Help our customers transform to the cloud

The majority of our customers still rely exclusively or heavily on traditional on-premise software deployment, which 
is  slow-moving  and  costly  to  maintain.  We  continue  to  leverage  our  leading  cloud  platforms  as  well  as  our  brand  and 
relationships  and  domain  expertise  to  help  our  customers  adopt  cloud  solutions  at  the  pace  that  matches  their  needs  and 
preferences. 

We  intend  to  continue  offering  our  solutions  in  a  variety  of  delivery  models,  which  enable  us  to  be  flexible  in 

effectively addressing our customers’ needs. 

Continuing to offer our full solutions portfolio to our existing customer base 

One of our main assets is our growing customer base. We believe there are many opportunities to expand, up-sell 
and cross-sell within our existing customer base. This includes increasing our customers’ exposure to the full breadth of our 
portfolio. We continue to provide our customers with new benefits by expanding the offering they already use, adding new 
products and migrating our customers to the cloud.

Continuing organic innovation and development, while also pursuing acquisitions

We intend to continue investing in innovation and development and continue to augment our organic growth with 
additional  acquisitions  that  will  broaden  our  product  and  technology  portfolio,  expand  our  presence  in  selected  verticals, 
adjacent markets and geographic areas, broaden our customer base, and increase our distribution channels.

Maximizing the synergies across our businesses

At NICE, we value and promote a synergetic approach to our platforms and solutions. We will continue leveraging 
the  fact  that  many  of  our  solutions  are  based  on  common  cloud  architectures  as  well  as  on  methodology  of  capturing  and 
analyzing massive amounts of structured and unstructured data, providing real-time insight and driving process automation. 
Maximizing these synergies and cooperation between our business areas is a key pillar of our corporate strategy.

We have several joint offerings across our business segments and combined go-to-market efforts. We will continue 
leveraging our extensive complementary domain expertise, technological know-how, capabilities and development, in order 
to grow our business through additional cross-sell and up-sell opportunities.

Increasing our footprint in select geographical regions

As part of our growth strategy, we are expanding our business in select regions globally, where we can further grow 
and  establish  our  presence  in  less  penetrated,  growing  markets.  We  are  doing  this  by  leveraging  our  existing  offering  and 
partner ecosystem, in both the Customer Engagement business as well as the Financial Crime and Compliance business. We 
continue to expand our international partner network. 

Customer Engagement Business Strategy

Our  strategy  is  to  extend  our  market  leading  position  in  the  Customer  Engagement  space,  while  continuing  to 
innovate  and  address  emerging  needs  of  customer  service  organizations  such  as  supporting  different  customer  experience 
channels and touch points with multiple delivery models. We intend to achieve this by:

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Offering  CXone,  the  global  leading  unified  cloud  customer  experience  platform  that  combines 
Omnichannel  Routing  for  voice  and  digital  channels,  IVR,  self-service,  Customer  Journey  Analytics  and 
AI, Agile Workforce Engagement Management (Agile WEM) and Automation.

Leading cloud transformation across the entire Customer Engagement portfolio for all market segments and 
regions to enable rapid innovation, enhance flexibility and agility, and lower TCO.

Infusing analytics, AI and automation into every element of our Customer Engagement offerings to enable  
predictive and proactive service, augment the workforce and operationalize insights smarter and faster.

Enabling our customers to deploy AI-driven conversational bots to provide self-service and assisted service 
capabilities which improve customer experience as well as reduce cost to serve. 

Transforming  the  workforce  through  digital,  AI-based  Agile  WEM  platform  that  helps  organizations 
dynamically forecast and schedule the complex work-from-anywhere workforce, understand the individual 
employee’s preferences, needs and actions. This level of agility empowers employees experience to drive 
motivation  and  reduce  attrition,  as  well  as  adapt  agent  scheduling,  monitoring,  quality  &  performance 
capabilities to support the agile work environment and maintain service levels.

Enabling  customer  service  organizations  to  provide  omnichannel  service  experience  across  voice  and  all 
digital  channels.  Providing  agents  with  unique  digital  functionalities  and  capabilities  including  digital 
collaboration, agent assist and automation.

Offering  solutions  for  all  customer  touchpoints,  as  well  as  solutions  that  benefit  back  office  operations, 
retail branches, and self-service channels with the ability to easily connect future channels.

Applying  advanced  interaction  analytics  to  better  understand  interaction  context,  sentiment  and  customer 
personality,  and  operationalize  all  available  data  sources  with  Predictive  Behavioral  Routing  (PBR)  to 
connect customers with the most suitable contact center employee.

Managing  the  customer  experience  thorough  a  customer  experience  management  platform  that  is  able  to 
intelligently capture customer feedback across all touch points, generate specific insights and take action to 
address  the  needs  of  CX  professionals  and  other  stakeholders  in  order  to  improve  customer  loyalty  and 
satisfaction.

Leveraging Robotic Process Automation to automate manual tasks across our customers’ operations, while 
using our advanced AI based Automation Finder capabilities to identify processes suitable to automate.

Offering our customers the ability to extend our solutions through innovative third-party solutions provided 
by our DEVone dedicated partner ecosystem. Our customers can self-select these third-party solutions from 
our platform’s CXexchange application marketplace.

Extending our offering to the PSAP to support next generation digital emergency communication, ensuring 
compliance and enabling enhanced digital evidence collection and investigation 

Offering  a  leading  unified  cloud-based  Digital  Evidence  Management  and  Investigation  platform, 
Evidencentral,  that  integrates  and  consolidates  all  forms  of  evidence  information  -  data  and  media  from 
police records and dispatch management systems.

Financial Crime and Compliance Business Strategy

We plan to continue extending our market leading position and our addressable market, while further supporting the 
move to the cloud by financial institutions. We also plan to leverage our capabilities to facilitate both better financial crime 
protection and help our customers realize significant cost reductions. We intend to achieve this by focusing on:

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Delivering integrated Financial Crime and Compliance solutions that help financial services organizations 
identify risks faster and earlier throughout all phases of the customer lifecycle.

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Expanding  our  market  reach  within  the  mid-tier  banks  and  financial  institutions  with  Xceed.  Xceed 
platform  is  a  native  cloud,  AI-  Financial  Crime  and  Compliance  platform  that  provides  AML  and  Fraud 
solutions,  enabling  smaller  organizations  to  enjoy  the  capabilities  previously  only  afforded  to  large 
organizations in a fully packaged SaaS offering.

Providing X-Sight, our cloud-native AI platform for Financial Crime and Compliance solutions for the top 
tiers of the market to further strengthen and grow our market leadership position. X-Sight combines data 
and  analytics  agility  and  our  ability  to  cross-sell  solutions.  Our  cloud  platform  leverages  Big  Data,  AI, 
machine  learning,  advanced  automation  and  other  technologies  to  help  customers  reduce  the  cost  of 
operations, while increasing their adherence to compliance and preventing financial crime.

Offering X-Sight AI, a data driven, machine learning, analytics managed service (Actimize Watch) or do-it-
yourself  toolset  (X-Sight  Studio)  to  retain  and  optimize  analytic  models  and  develop  new  analytics  by 
leveraging insights from our market-wide view of transactions.

Offering  X-Sight  DataIQ,  our  orchestration  and  aggregation  engine  that  seamlessly  connects  to  multiple 
premium and public data sources, turning raw data into the intelligence to fight financial crimes.

Expanding the X-Sight Marketplace, an ecosystem of innovative third-party partners where our customers 
can select complementary offerings to extend our platforms and products. 

Offering our solutions to verticals outside of the traditional financial services, such as technology, gaming, 
energy,  insurance,  healthcare,  industry  regulators,  government  agencies,  as  well  as  to  fintech  and 
alternative payments providers.

Continuing to cross-sell and up-sell into our existing customer base around the world.

Partnering with world-class consultancy and other firms to identify additional significant opportunities.

Increasingly selling holistic solutions, combining Financial Crime and Compliance offerings with Customer 
Engagement offerings.

I. Offering Overview - Customer Engagement 

Creating  extraordinary  customer  and  employee  experiences  becomes  even  more  critical  in  times  of  change.  With 
contact  center  employees  working  from  home,  and  customer  service  needs  becoming  more  urgent  and  demanding, 
organizations are required to adapt new operating models to increase their flexibility and maintain agility. These dynamics 
are challenging organizations to differentiate themselves through efficient, effective and high-quality customer experiences 
that  are  digital,  including  agent-assisted  and  self-help  channels,  consistent  and  personalized  across  all  touch  points.  In 
addition, organizations must find ways to generate business insights, better understand and predict customer intent and create 
smarter customer connections. They need to accomplish these objectives while containing operational costs and adhering to 
regulations. 

NICE’s comprehensive portfolio of solutions empowers organizational change across major market transformations 

our customers are undergoing, enabling the creation of extraordinary and agile customer and employee experiences: 

Our Cloud Native Open Platform, CXone, transforms contact center software to provide an exceptional agent and 
customer experience, every time and on every channel. It opens new possibilities for all employees to work from a single, 
consolidated  interface  –from  any  location  onsite  or  at  home  –  with  a  common  view  of  operational  performance  and  each 
customer’s journey. In addition, with predictive analytics and embedded artificial intelligence, it empowers teams to resolve 
issues faster, personalize each experience and forge deeper loyalty with each customer. CXone supports contact centers of all 
sizes  and  geographic  locations  –  from  small  single  sites,  to  distributed  remote  agents,  to  global  enterprises.  As  a  modern, 
cloud native platform, CXone allows organizations to compete on innovation and routinely transform experiences with speed 
and sophistication, overcoming expensive and lengthy innovation and product cycles, and eliminating painful integrations by 
having a unified modern architecture with automatic upgrades.

Our  Digital-first  Omnichannel  Customer  Service  solutions,  part  of  CXone,  enable  organizations  to  prioritize 
digital transformation as an urgent initiative in order to be able to adapt to the changing needs of the current environment and 
deliver  service  on  a  multitude  of  digital  channels.  NICE  offers  a  complete  digital-first  omnichannel  customer  engagement 
platform, allowing organizations to easily add and integrate new and emerging channels. Our smart digital-first omnichannel 

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routing capabilities empower organizations to interact with their customers in a seamless and effortless way by providing a 
fully unified environment, allowing for a single view of experiences. 

Our  Customer  Experience  Management  solutions  empower  organizations  to  find  new  and  improved  ways  to 
attend to the evolving expectations of their customers and employees, and to understand their activities and their processes. 
We enable this by uniquely combining customer feedback, interactions-based analytics insight and journey analytics to get a 
holistic view of the customer experience across all channels. Using advanced analytics engines, we analyze every aspect of 
the customer experience to generate automated actionable insight and create hyper-personalized experiences in real-time that 
are based on the customer’s personality-type, interests, preferences, behaviors, emotions and history. Organizations can also 
leverage these smart analytics and AI algorithms to predict customer intent, and proactively act on it in real time.

Our  AI  Driven  Smarter  Processes  solutions,  powered  by  our  Enlighten  AI  framework  that  is  native  to  CXone, 
leverage automation and AI to optimize internal processes and enhance digital presence across all business areas, both in and 
outside  the  contact  center.  It  helps  organizations  adapt  to  their  surroundings  in  smart,  proactive  ways  by  embedding  AI 
everywhere. We use real-time decisioning engines to help uncover, identify and prioritize the top processes that should be 
automated  to  optimize  workforce  productivity.  We  offer  smart  and  quick  self-service  capabilities  and  a  full  range  of 
automation, from unattended robots to virtual attendants who guide the employee in real time on their desktop.

Our  Agile  Workforce  Engagement  solutions  enable  organizations  to  manage  the  multi-skilled,  dynamic, 
‘anywhere’  workforce,  understand  their  employees  in  new  ways  that  take  into  consideration  their  personal  attributes  and 
preferences  and  create  an  adaptive  environment  to  meet  employees’  expectations  for  an  environment  that  is  flexible  and 
preference-based,  promoting  a  better  work-life  balance.  NICE  creates  accurate  multi-skill  multi-site  forecasting  to  manage 
the complex workforce by applying advanced AI to forecast and schedule correct staffing, manage quality, lower cost and 
improve performance across skills, locations, channels and employee preferences. 

Our Platform and Solutions’ Core Capabilities

Our  platform  and  solutions  both  in  the  cloud  as  well  as  on-premises  empower  businesses  to  transform  the 

experiences they provide to their customers and employees, through the following core capabilities:

Open  Cloud  Platform  is  the  foundation  of  CXone,  our  complete  cloud  contact  center  offering,  powering  rapid 
innovation  with  an  extensible  enterprise-grade  platform  that  scales  securely,  deploys  quickly,  and  serves  customers  of  all 
sizes globally. We offer easy customization through hundreds of RESTful APIs and our DEVone developer program, plus 
CXexchange  marketplace  with  over  160  pre-built  integrations  from  ecosystem  partners.  CXone  enables  multi-national 
organizations to deliver service with confidence from a single instance, backed by a guaranteed money-back SLA based on 
Mean Opinion Score (MOS), and including the broadest level of certifications in the industry, including PCI Level 1, HIPAA, 
SOC2, SOX, FedRAMP, Cybersecurity Essentials, IRAP, and others.

Smart Omnichannel Routing, Recording and Self-service enables organizations to run their contact center in the 
cloud,  record  structured  and  unstructured  customer  interaction  and  transaction  data,  and  route  customer  interactions  across 
over 30 inbound/outbound channels in a hyper personalized manner. All self-help, voice and digital channels are unified into 
a single consistent omnichannel view of the experience, enabling organizations to deliver service on any channel, ensuring 
interactions are seamlessly routed across all touchpoints, and consumers can move between channels, while keeping the same 
context  and  employee.    Organizations  gain  business  flexibility  by  quickly  deploying  agents  anytime,  anywhere,  including 
remote or home-based agents and implementing changes to customer routing and IVR in hours, not months. Our AI-powered 
Predictive Behavioral Routing (PBR)  transforms customer experience with hyper-personalization in the cloud, enabling an 
understanding of customers’ communication preferences and behavioral characteristics and connecting them to the agent best 
suitable to handle their request. This understanding leads to better connections between customers and employees, resulting 
in immediate and measurable benefits to an organization’s bottom line.

Omnichannel, Real-time Customer Experience Analytics enables organizations to uncover the valuable data and 
insights hidden in customer interactions and customer journeys. It uses advanced technology for analyzing speech, text, call 
flow, feedback, customer sentiment, employee behavior and desktop activity, in order to understand the root cause of service 
issues, connect the customers with the best employees to handle the interaction, and to drive business results. Analysis of the 
customer journey across various touchpoints, transactions and events allow organizations to have a comprehensive view of 
customer intents and actions throughout that journey, understand the context of each contact, uncover patterns, predict needs 
and personalize interactions in real time. Organizations can also leverage Big Data infrastructure and predictive analytics and 
AI  models  to  objectively  measure  agent  behaviors  across  time  and  touch  points,  with  no  bias,  and  transform  them  into 
objective insight and act on them in real time. 

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Machine  Learning,  Automation  and  AI  Capabilities  are  embedded  everywhere  to  improve  internal  processes, 
from deploying AI Chatbots that are seamlessly woven into the omnichannel routing platform, allowing an effortless move 
from a bot to another channel, to powering more accurate staffing forecasts, to automatically categorizing interactions based 
on  content,  agent  behavior  and  customer  sentiment.  NICE  Enlighten,  our  comprehensive  AI  framework  for  customer 
engagement, interprets and predicts human behaviors by objectively measuring all interactions consistently and efficiently to 
drive  business  outcomes.  NICE  Enlighten  is  embedded  within  our  entire  portfolio,  enhancing  all  aspects  of  our  customer 
engagement  solutions  (forecasting,  scheduling,  coaching,  analyzing,  managing,  reporting  etc.)  with  specific  AI 
measurements, insights and predictions that are unique to the world of customer service. Our Advanced Process Automation 
solutions provide a comprehensive range of robotic solutions, all as part of a single automation platform. It includes robotic 
automation  of  mundane  and  manual  processes  to  employee  desktop  guidance  with  NICE’s  Employee  Virtual  Attendant 
(NEVA),  which  prompts  desktop  guidance  in  the  context  of  the  live  customer  interaction  or  the  process  the  employee  is 
working on. These solutions enable organizations to make the right decision during individual interactions in real time and 
across a large number of interactions, eliminating errors and providing future next-best-action guidance.

Workforce Optimization and Employee Engagement Management uses AI and machine learning for long-term 
planning, workload forecasting and scheduling and leverages intelligent automation for intraday activities in an adaptive and 
automated  manner,  enabling  greater  flexibility  for  the  agent  to  perform  schedule-changes  while  meeting  operational  goals.  
We  leverage  AI  to  provide  adaptive  and  customized  goal-setting  based  on  employee  preferences  and  personal  attributes, 
support adaptive coaching methods, and motivate each employee through advanced gamification that creates a shared sense 
of accomplishment. We drive organizations to improve an agent’s individual productivity, by creating an employee-adaptive 
environment,  identifying  performance  gaps,  delivering  on  targeted  coaching  and  training,  fostering  performance-driven 
operations and culture, and embedding the voice of the customer into daily operations to engage employees. Our workforce 
engagement solutions are especially relevant for mastering today’s ‘anywhere’ workforce, the rise of the gig economy and the 
increasing number of Gen Z employees.

Addressing Business and Operational Needs

Our  platform  and  solutions  are  designed  to  address  various  organizational  business  initiatives,  both  inside  and 
outside  the  contact  center.  Below  is  the  list  of  available  NICE  Customer  Engagement  solutions,  grouped  by  these  main 
initiatives: 

1. Provide Digital-First Customer Service

Solutions and 
Capabilities
Automatic Contact 
Distributor (ACD)

Interactive Voice 
Response (IVR)

Conversational Bot

NICE Enlighten

Description

Connects customers to the best resource, either self-service or agent assisted, through an intelligent, 
skills-based  omnichannel  routing  engine.  It  enables  seamless  elevation  across  channels  –  including 
from AI Bots – and makes it easy to create and maintain routing flows using a centralized, visual and 
intuitive customer contact workflow design tool.

Accelerates customer contact resolution, improves routing accuracy, and cuts costs with automation. 
It  leverages  natural  speech  to  provide  self-service  resolution  or  collect  caller  information  to 
determine optimal handling for an improved customer experience.
Provides  self-service  through  a  conversational,  natural  language,  interaction  that  allows  to  both 
provide customer with information as well as execute transactions.
NICE Enlighten is the first comprehensive AI framework for customer engagement. It interprets and 
predicts human behaviors by objectively measuring all interactions consistently and efficiently, with 
no  bias  and  no  human  effort,  to  drive  business  outcomes.  Each  model  is  derived  from  millions  of 
real-world interactions, using the most comprehensive syndicated interaction database in the world. 
Organizations of any size and every industry, with or without data science expertise, can now quickly 
improve  customer  experience  metrics  such  as  CSAT,  complaints,  and  customer  retention  with 
significantly less time and effort than ever previously possible.

Personal Connection 
Proactive Outbound

Provides inside sales teams an easier way to attain quota by connecting with more prospects every 
day  and  provides  customer  service  teams  the  ability  to  reduce  inbound  calls  through  personalized, 
low cost, and proactive outbound notifications, such as text/SMS or email.

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Customer Interaction 
Channels

Enables  contact  centers  to  service  customers  via  any  channel,  focusing  on  self-help  and  digital 
channels, with extensive routing options, consolidated reporting and a state-of-the-art agent interface. 
Channels  include  inbound  and  outbound  voice,  callback,  voicemail,  email,  chat,  text/SMS,  work 
items, and dozens of digital messaging and social media channels.

2. Use an Open Cloud Platform for Faster Innovation 

Solutions and Capabilities

Description

Customer Relationship 
Management (CRM) Integrations

Unified Communications 
(UCaaS) Integrations

Network and Voice Connectivity 
Solutions

Developer Tools and 
Marketplace

integrations  with 

leading  CRM  environments, 

Delivers  pre-built 
including 
Salesforce.com,  Microsoft  Dynamics,  Zendesk,  ServiceNow,  SAP,  Oracle,  and  more. 
These  integrations  empower  agents  to  personalize  omnichannel  customer  service. 
Provides seamless, bidirectional CRM integrations with the contact center that increase 
agent  efficiency  and  independence  by  delivering  a  real-time  360-degree  view  of  the 
customer.
Delivers  pre-built  or  partner-provided  integration  with  Unified  Communication  tools, 
facilitating  expert  access  through  synchronized  presence  and  instant  engagement,  in  a 
unified  agent  interface.  Pre-built  integrations  include  Microsoft  Teams,  RingCentral, 
Zoom, LogMeIn, Atos and more.

Delivers quality optimized cloud voice and data services that enable quality connections 
between  agents  and  customers,  while  allowing  organizations  to  save  money  through  a 
low  latency,  optimized,  least-cost  routing  mix  on  a  global  scale.  Customers  can  access 
global,  carrier-grade,  cloud-integrated  voice  services  in  more  than  130  countries  with 
confidence,  backed  by  a  guaranteed  money-back  SLA  based  on  Mean  Opinion  Score 
(MOS).
Powers  rapid  innovation,  future-proof  customization,  and  easy  integration  through 
hundreds of REST-ful APIs and a marketplace with over 160 pre-built integrations from 
ecosystem partners. 

3. Adhere to Compliance and Mitigate Risk

Solutions and Capabilities

Description

Contact Center Omnichannel 
Recording

Communication Compliance 
Trade Floor Recording

Provides  comprehensive  omnichannel  interaction  recording:  voice,  video,  chat,  email, 
and social media, and integrates with all telephony environments and hybrid networks. It 
delivers all the advantages of a thorough and robust recording platform, both on-premises 
and in the cloud, recording contact center interactions or work from home conversations, 
over a fully dedicated and operated public or private cloud designed for high availability 
and redundancy. Supports thousands of concurrent IP streams: capturing, forwarding in 
real  time,  and  recording  and  archiving  in  a  single  platform  while  ensuring  customer 
safety and minimizing organizational risks, with its encompassing compliance solution, 
certified for PCI DSS3 and HIPAA.

Compliance  trading  floor  recording  and  capture,  based  on  the  compliance  policies  of 
financial  institutions,  ensuring  a  lower  total  cost  of  ownership  than  traditional  blanket 
recording methods. It enables organizations to capture, monitor and analyze interactions 
and  transactions  in  real  time,  in  order  to  proactively  minimize  risks,  detect  potential 
regulatory  breaches,  and  improve  investigative  capabilities.  The  solution  delivers 
comprehensive, integrated capabilities to effectively manage the complex, ongoing, high-
risk  exchange  of  interactions  and  transactions  between  traders,  firms  and  their 
counterparties.

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Communication Compliance 
Omnichannel Recording

NTR-X, Next Generation 
Communication Compliance 
Recording

Compliance Center

Fraud Prevention 

Communication Compliance 
Trade Floor Solutions 

Communication Surveillance

Communication Compliance 
Assurance 

Proactively  captures  and  retains  all  customer  interactions  across  multiple  touch  points 
communication  modalities,  such  as  video,  voice,  chat,  and  more  to  help  ensure 
compliance  with  government  regulations,  such  as  the  Dodd-Frank  Wall  Street  Reform 
and Consumer Protection Act (“Dodd-Frank Act”), Security Exchange Commission Rule 
17a-4, the Health Insurance Portability and Accountability Act, the Sarbanes–Oxley Act, 
the Payment Card Industry Data Security Standard, the Financial Services Authority and 
Medicare Improvements for Patients and Providers Act, the GDPR, the CCPA, as well as 
with  internal  policies.  Compliance  Recording  is  also  an  invaluable  tool  to  resolve 
disputes,  perform  investigations  and  verify  sales,  as  well  as  provide  redundancy  and 
disaster  recovery  capabilities  to  meet  business  continuity  requirements.  NICE  Trading 
Recording  (NTR)  platform  works  with  the  leading  UC  providers  and  is  certified  by 
Microsoft  to  capture  all  Microsoft  Teams  communication  types  like  voice,  video,  chat, 
screen sharing and more.
NTR-X is the world’s first and only enterprise-grade solution for financial services that 
combines  omnichannel  recording  and  robust  compliance  assurance  tools,  all  in  one 
cloud-ready  global  communication  compliance  platform.  It  enables  organizations  to 
capture  all  of  their  regulated  employee  communications  regardless  of  platform 
(traditional, unified or mobile) and ensure compliance with all global regulations. NTR-
X’s  scalable,  modular  architecture  lowers  TCO  and  gives  firms  control  over  their  own 
data, while providing a future path to cloud migration.

Empowering organizations to manage all interactions compliance activities in one place 
in a smart and automated way. Compliance Center enables detecting violations, defining 
policies and carrying out audits relating to regulations such as PCI DSS, HIPAA, SEC, 
MIFID II, and GDPR. Compliance Center includes compliance dashboards that provide 
an  aggregated  view  of  regulatory  topics  and  do-it-yourself  policy  management  hub  to 
see, manage and automate all compliance activities as part of a single repository. It also 
includes  a  dedicated  application  to  gain  compliance  insights,  trigger  real-  time 
notifications  to  agents  related  to  recording  assurance,  audio  loss,  and  offers  manual 
commands for PCI DSS with pause and resume.

NICE  Fraud  Prevention  solutions  proactively  detect,  expose  and  block  known  and 
unknown  fraudsters.  NICE  Enlighten  Fraud  Prevention  combines  NICE’s  Enlighten  AI 
capabilities  with  NICE’s  voice  biometrics  Proactive  Fraudster  Exposure  (PFE)  solution 
to continuously detect fraudulent behavior and expose fraudsters across millions of calls 
over time. Verified fraudsters are added to a watchlist and are blocked when they try to 
make future calls to the contact center.
Enables  organizations  to  capture,  monitor  and  analyze  interactions  and  transactions  in 
real  time,  in  order  to  proactively  minimize  risks,  detect  potential  regulatory  breaches, 
counter  fraudulent  activities,  and  improve  investigative  capabilities.  These  solutions 
deliver  comprehensive,  integrated  capabilities  to  effectively  manage  the  complex, 
ongoing, high-risk exchange of interactions and transactions between traders, firms and 
their counterparties. Solutions include integrations with mobile phone providers, unified 
communication platforms, and more.

Monitors  trading  activity  by  analyzing  conversations  from  trading  turrets,  fixed  and 
mobile  phones,  email,  text,  instant  messaging,  chat  and  social  media  using  speech 
analytics, machine-learning and natural language processing. It automatically highlights 
potential  risks  and  enables  compliance  officers  and  analysts  to  see  emerging  trends  so 
that  compliance  breaches  and  fraud  can  be  averted  while  keeping  false  positives  at  a 
minimum. It also enables organizations to meet global regulatory requirements with fully 
auditable  workflows  and  reporting  functionality  that  fulfill  the  needs  for  a  robust 
supervision and investigation process.

Facilitates the automation of compliance assurance. NICE COMPASS reduces the risk of 
a regulatory violation by verifying all endpoints recording prior to the beginning of the 
trading  day  and  proactively  identifying  unrecorded  calls.  It  also  significantly  increases 
efficiency  by  automating  litigation  hold  requests,  retention  periods  for  all  regions  and 
lines of business, and moves, adds and changes (MAC), among other items.

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Complaint Management

Transcription

Managed Services

Enables  organizations  to  use  analytics  to  identify  interactions  at  risk  and  manage  the 
process of handling the complaint.
Fully  automates  the  manual  processes  around  retrieving,  downloading  and  transcribing 
trade-related  communications.  Provides  organizations  with  the  ability  to  accelerate 
investigations, improve responsiveness to regulators and quickly search for keywords.

A  proactive  support  plan  that  was  designed  to  complement  our  traditional  support 
offering  by  adding  four  support  options  to  proactively  address  problems  before  they 
escalate. Our four-pronged advanced services approach protects against recording loss by 
proactively  monitoring  an  organization’s  global  recording  estate  around-the  clock, 
ensuring  all  sites  are  on  the  latest  software  release,  and  providing  a  single  point  of 
contact and accountability for problem resolution, backed by a team of expertly trained 
support engineers.

4. Increase Operational Efficiency

Solutions and Capabilities

Description

Performance Management

Workforce Management

Employee Engagement 
Management

Quality Central

Maps enterprise business objectives to group and individual goals, and tracks and reports 
on  performance,  wherever  they  may  be  located.  It  also  automates  critical  managerial 
activities,  including  data  analysis,  identification  of  improvement  areas,  employee 
coaching,  recognition,  and  performance  improvement,  allowing  front-line  managers  to 
become  more  effective  and  efficient 
teams.  Performance 
Management  also  includes  unique  capabilities,  such  as  gamification  and  SMART 
programs, to engage, motivate, facilitate coaching and align employees around common 
and personalized business goals.

in  developing 

their 

Forecasts  an  organization’s  interactions  load,  using  sophisticated  AI  algorithms,  and 
schedules  agent  shifts  across  multiple  sites  with  appropriate  skills  to  manage  and 
optimize  the  level  of  customer  service  resources  in  multi-skilled  environments.  It 
measures  agent  and  team  performance  and  provides  real-time  change  management  to 
proactively  respond  to  changing  conditions.  Supports  today’s  complex  needs  for 
forecasting  and  scheduling  multi-skilled  agents,  an  ‘anywhere’  workforce  and  frequent 
intra-day volume changes. 

Real-time  analysis  and  management  of  understaffing  and  overstaffing  which  provides 
adaptive  and  proactive  intra-day  scheduling  that  supports  agent  needs  and  preferences 
while  also  ensuring  that  a  company’s  operational  goals  and  KPIs  are  achieved.  The 
application  also  allows  self-management  of  schedules  through  an  intuitive  mobile 
application  and  an  intelligent  automation  engine  anytime,  anywhere  and  on-the-go, 
allowing  employees  to  perform  sophisticated  transactions  like  shift  bidding  and  shift 
swaps, setting preferences, reporting absences, and receiving immediate confirmations.

Automates  contact  center  quality  assurance  processes  and  selection  of  interactions  for 
evaluation based on performance data. Leveraging NICE’s innovative and leading AI and 
machine  learning  engines  to  measure  agent  behavior  and  performance,  the  solution 
facilitates root-cause evaluation, with easy drill down to agents and interactions missing 
improve  agent 
their  key  performance 
performance results across voice, email, chat, and digital social media channels, and can 
help identify areas for improvement for remote agents working from home.

targets.  Quality  programs  can 

indicator 

35

Nexidia Analytics

Back Office Proficiency 
Essentials 

Analyzes large to massive quantities of customer interactions across multiple channels to 
identify hot topics and root causes quickly, and to produce actionable insights. Driven by 
NICE  Enlighten,  the  first  comprehensive  AI  framework  for  customer  engagement, 
Nexidia Analytics can interpret and predict consumer and agent behaviors by objectively 
measuring all customer interactions, consistently, efficiently, and without bias. With this 
information, businesses are able to uncover the insights they need to improve processes, 
enhance  customer  experience,  increase  sales,  increase  employee  engagement,  reduce 
attrition, optimize marketing campaigns and reduce operational costs. Nexidia Analytics 
can also process live customer voice interactions in real-time, identifying opportunities to 
improve the Customer Experience, increase sales, and ensure compliance – all while the 
agent is still speaking with the customer.
Automates  manual  processes  of  the  Back  Office  employees  by  integrating  data  from 
employees’  desktops,  improving  forecast  accuracy  by  using  actual  processing  data, 
enabling  managers  to  view  and  manage  productivity  and  mastery,  and  empowers  back 
office employees to improve and take charge of their own performance. It also provides 
tools  to  ensure  regulatory  compliance  and  accuracy,  elevating  the  level  of  service 
customers receive across the entire enterprise.

NEVA (NICE Employee Virtual 
Attendant)

Real-time Authentication (RTA) Provides  end-to-end  authentication  for  contact  centers.  Based  on  voice  biometrics,  it 
automatically verifies the caller’s claimed identity within the first few seconds of a call 
through  natural  conversation  with  an  agent.  Leveraging  its  unique  Single  Voiceprint 
capability,  RTA  uses  the  same  voiceprint  across  channels,  allowing  effortless 
authentication  on  the  IVR  or  mobile  application.  Combining  voice  biometrics  with 
additional  authentication  factors,  RTA  offers  risk-based  authentication  across  multiple 
channels. It improves the level of security and reduces operational costs.
NEVA  is  an  avatar  interface,  addressing  attended  processes  taking  place  on  the 
employee’s  desktop.  NEVA  is  triggered  automatically  by  the  employee’s  desktop 
actions, providing relevant, contextual guidance for efficiency, sales and compliance, in 
real-time.  Leveraging  external  integrations,  the  employee  can  alternatively  activate 
NEVA using chat or voice. NEVA overlooks an agent’s desktop activities and pops up 
with guidance in the context of the live customer interaction or the process the employee 
is  working  on.  This  solution  will  automate  desktop  activities  when  appropriate  or  will 
trigger an unattended bot to complete a task and free the employee to deal with higher 
value activities. It is especially relevant for today’s remote workforce, where supervisor’s 
help  may  not  be  readily  (or  physically)  available.  NEVA  includes  a  process  discovery 
tool,  named  Automation  Finder,  to  identify  additional  process  optimization  candidates 
using  unsupervised  machine  learning  algorithms.  Once  a  process  for  optimization  is 
identified,  it  can  be  built  in  a  click,  using  the  Automation  Finder  ‘Click-to  -Automate’ 
capability. The automation flow is transferred and built automatically in NICE’s design 
tool -  Automation Studio. NEVA comes built-in with Automation Studio  and a control 
room for overseeing the robots’ activities and performance.

Robotic Automation

Robotic  solution  for  automating  routine  back  office,  and  Contact  Center  processes. 
Operated  on  virtual  machines  and  monitored  centrally,  these  robots  handle  unattended 
end-to-end  processes,  essentially  performing  any  routine  task  which  the  human  user 
would  otherwise  do  manually.  These  processes  are  typically  the  repetitive,  mundane, 
error-prone  processes  which  do  not  require  human  intervention.  We  also  provide  a 
unique, intelligent, AI-infused diagnostic tool that accurately pinpoints which processes 
should be automated for an immediate and long term optimization. NICE RPA includes 
an  embedded  OCR  engine  for  using  scanned  documents  and  unstructured  data  in  the 
automated flow. NICE’s RPA suite of solutions includes an unattended RPA solution, as 
well  as  an  attended  automation  solution,  named  NEVA.  NEVA  is  installed  on  users’ 
desktops,  providing  desktop  automation  and  process  guidance  to  support  employees  in 
real-time, as they work through their daily activities.

36

Desktop Analytics

Interactive Voice Response 
(IVR) Analytics

Identifies  desktop  productivity  gaps  and  process  best  practices  by  monitoring  and 
collecting  data  about  employee  daily  activities:  for  any  applications  used  (including 
specific pages within the application), web sites visited, computer idle/locked mode, as 
well  as  the  time  the  employee  spent  in  each  application/state.  Applications  can  be 
classified  as  productive/non-productive  or  non-work  related.  For  work-from-home 
employees,  Desktop  Analytics  can  provide  visibility  into  their  daily  activities  for 
managers and supervisors alike. 

Enables  organizations  to  reduce  customer  effort  by  increasing  IVR  containment  rate, 
reducing  IVR  repeat  calls,  agent  transfers,  drop-offs  and  deflections  and  dramatically 
improving Contact Center efficiency.

Sales Performance Management Provides  the  end-to-end  ability  to  create,  manage  and  distribute  all  aspects  of  a 
commissions program. It automates the process of sales territories, quotas, commission, 
bonus  and  incentive  administration,  in  support  of  any  type  of  variable  pay  system  that 
rewards employees for achieving targets aligned with the business strategy.

5. Improve Customer Experience

Solutions and Capabilities

Description

Predictive Behavioral Routing 
(PBR)

Predictive Behavioral Routing is AI-driven routing that predicts the best match between 
customers and agents for smarter connections and immediate business results. Using all 
available data sources, including the industry’s largest proprietary consumer behavioral 
database, Predictive Behavioral Routing uses AI to predict the best customer-agent match 
in real-time. The results are immediate improvements to key contact center metrics that 
measurably benefit an organization’s bottom line.

Satmetrix Voice of the Customer Collects,  combines  and  analyzes  comprehensive  customer  feedback  data  from  multiple 
interaction  touch  points  and  channels  across  customer  life-cycle  at  enterprise  scale; 
proactively  solicits  direct  customer  feedback  from  any  touch  point,  including  text 
message,  email,  IVR,  mobile  app,  and  online  forms  in  scheduled  cadences  or 
immediately  following  an  interaction  through  their  channel  of  choice;  and  leverages 
indirect and inferred feedback. Delivers analytics that allow organizations to understand 
and  operationalize  business  practices  and  behaviors  that  drive  customer  loyalty,  using 
metrics including Net Promoter Score® (NPS®), customer satisfaction, Customer Effort 
Score,  or  custom  metrics.  Drives  strategic  and  operational  improvements  to  increase 
retention  and  revenue  opportunities.  Delivers  insights  across  departments  with  role-
specific analytics, reporting, and alerts.
Helps organizations optimize their overall customer interactions process across multiple 
touch points. The solution automatically constructs and visualizes a cross-channel map of 
the  customer  journey,  providing  insights  into  trends  and  focus  areas  for  improvement. 
Based on NICE’s innovative and leading AI and machine learning engine, NICE Journey 
Excellence  Score  (JES)  uses  predictive  models  to  measure  customer  experience  at  the 
journey level, identifying successful outcomes and highlighting journey events that cause 
failure  and  customer  dissatisfaction.  JES’s  models  automatically  assign  contact  reasons 
to  every  interaction,  revealing  customer  behavior  patterns,  predicting  customer’s  next 
action  and  the  ideal  response  for  achieving  the  desired  goal.  The  solution  highlights 
opportunities  for  self-service  channel  containment  and  offers  real-time  guidance  for  an 
improved customer experience.

Customer Journey Analytics

Customer Churn

Based  on  NICE’s  comprehensive  AI  framework  for  customer  engagement,  NICE 
Enlighten for Customer Retention analyzes historic consumer defection data to identify 
the  patterns  in  consumer  behavior  and  create  models  for  predicting  future  customer 
churn. The solution understands causes and effects of customer churn and how to design 
procedures to reduce the defection rate. The solution prioritizes at-risk customers based 
on  search  results  combined  with  customer  data  and  collects  information  to  refine 
retention marketing offers that are better tailored to customer types and demographics.

37

6. Increase Sales

Solutions and Capabilities

Description

Real Time Web Personalization Uses customer intelligence, predictive models and machine learning to make insightful, 
real-time  personalization  decisions  during  customer  interactions  over  the  Web.  The 
solution  helps  organizations  improve  customer  retention,  increase  online  conversion 
rates, and deliver better service by taking the next-best-action.

Contact Center Sales 
Effectiveness

Helps  organizations  optimize  their  Contact  Center  sales  campaigns.  Based  on  NICE’s 
comprehensive  AI  framework  for  customer  engagement,  NICE  Enlighten  for  sales 
effectiveness locates and quantifies sales improvements by identifying the optimal agent 
behaviors  that  drive  Contact  Center  sales  in  each  environment.  The  solution  builds 
metrics  to  align  with  corporate  objectives  such  as  offers  made  versus  up-sell 
opportunities.  It  correlates  data  points  such  as  customer  spend  and  purchase  history  to 
build predictive models, prioritizing customers with a propensity to buy and creating the 
next-best  offer.  It  also  helps  identify  high-performing  agents  and  generate  sales  best 
practices based on their behavior.

7. Improve Public Safety Emergency Response and Manage Data Throughout the Criminal Justice Process

Solutions and Capabilities

Description

NICE Investigate

NICE Inform

Streamlines  the  entire  investigation  process  by  automating  the  collection,  analysis  and 
sharing  of  all  digital  case  evidence  –  from  Records  Management  Systems,  CAD, 
interview  room  and  emergency  call  audio  recordings,  documents,  photos,  private  and 
public  CCTV,  body-worn  and  in-car  video,  social  media  and  more.  It  transforms  the 
investigative process so detectives can build and close cases faster.

Enables emergency centers and public safety agencies and organizations across various 
industries to capture, consolidate, synchronize and manage growing multimedia incident 
information  and  evidence  efficiently  and  effectively.  NICE  Inform  captures  and 
synchronizes event information from a variety of sources including: radio and call audio, 
video, text, screens, Computer-Aided Dispatch (CAD) systems, Geographic Information 
Systems,  and  others,  enabling  investigators  and  other  stakeholders  to  more  easily  and 
completely visualize and understand what happened during each incident response. NICE 
Inform also supports investigations through rapid assembly and sharing of case evidence. 
Helps  optimize  emergency  response  by  evaluating  quality  and  compliance  of  incident 
communications – saving time, money and resources, while continuously fine-tuning and 
improving performance to provide better service to first responders and the public. 

NICE Inform Intelligence Center Automatically  collects  and  consolidates  information  from  emergency  call  taking,  radio, 
dispatch, quality assurance and other systems, and delivers critical metrics in actionable 
dashboards  and  reports.  It  helps  emergency  communication  centers  understand  what 
happened during an incident, how it happened, what is happening now in the center, and 
what  is  performing  or  not.  With  this  new  insight  into  operations,  decision  makers  can 
address  the  key  challenges  to  improve  their  centers’  effectiveness  during  an  incident, 
service to citizens and work more efficiently with the agencies for which they dispatch.

NICE Multimedia Recording

Reliably records and synchronizes emergency calls, including digital, analog, and VoIP 
calls, conventional and P25 radio transmissions, text interactions, video, images, console 
screens, locations from geographic information systems, and integrated feeds from other 
sources  such  as  CCTV  video.  NICE  multimedia  recording  also  spans  all  forms  of  next 
generation  emergency  communications  in  a  unified  solution,  including  inbound  and 
outbound text messages agnostic to text aggregation solutions or delivery methods. NICE 
Inform also synchronizes this information into a complete timeline enabling stakeholders 
to more easily and completely visualize, understand and improve incident response. 

38

II. Offering Overview - Financial Crime and Compliance 

Financial services organizations are regularly challenged with prevention of fraud and money laundering, and capital 
markets compliance adherence. They have a common need for risk management solutions that will help them stay ahead of 
the  evolving  landscape  of  threats  and  effectively  adapt  to  changes  in  business  and  regulatory  requirements  to  protect  their 
organization, safeguard their customers and ensure the integrity of the financial services industry.

Furthermore,  many  organizations  that  are  not  traditional  financial  institutions,  including  alternative  payment 
platforms, cryptocurrency exchanges, gaming, fintech companies and others, find themselves under similar threats and under 
increasing regulatory scrutiny and need to quickly adjust and ensure adherence with those requirements.

We are a global leader in AI-based applications for fighting financial crime and ensuring compliance. We provide 
organizations  with  proven  capabilities  for  real-time  and  cross-channel  fraud  prevention,  anti-money  laundering,  capital 
markets compliance and enterprise-wide case management. With this set of solutions, financial institutions can tighten risk 
controls, lower operational and information technology costs, enhance investigation efficiency and improve their customers' 
experience.

We serve the Financial Crime and Compliance needs of hundreds of organizations, including many of the world’s 
top financial institutions, regulatory authorities and emerging fintech companies. Our solutions monitor billions of financial 
transactions daily, enabling organizations to mitigate the risk of financial crime, improve compliance and reduce operational 
costs.

Our  open,  AI-  cloud  platform  serves  as  an  end-to-end  Financial  Crime  and  Compliance  solution.  This  allows  our 
customers  to  use  a  unified  platform  instead  of  integrating  multiple  solutions,  whether  home-grown  or  from  third-party 
vendors.  The  NICE  Actimize  platform  handles  the  entire  process,  including  detection,  investigation,  remediation  and 
reporting, which allows our customers to improve detection, lower costs, keep tight controls over their process and automate 
regulatory reporting.

In  2018,  we  introduced  X-Sight,  the  market’s  first  cloud-based  Financial  Crime  Risk  Management  Platform-as-a-
Service  (PaaS)  that  enables  financial  services  organizations  to  transition  to  the  cloud.  X-Sight  incorporates  AI,  advanced 
analytics,  automation  and  natural  language  processing  capabilities  into  our  platform,  allowing  organizations  to  improve 
detection,  reduce  false  positives  and  automate  many  previously  manual  routine  tasks.  In  addition,  our  ActOne  offering 
introduces analytics and automation to financial crime investigation processes.

Our X-Sight AI solution, Actimize Watch, allows us to better protect financial institutions from criminal threats by 
leveraging the cloud and machine learning technologies. Organizations that subscribe to the cloud delivered service benefit 
from our data scientists optimizing their analytics and creating new machine learning models that can be seamlessly deployed 
in their production environment. Actimize Watch customers further benefit from the collective intelligence of Actimize and 
peer  organizations,  as  new  threats  that  are  detected  are  shared  with  all  other  customers  of  the  service.  As  such,  Actimize 
Watch serves as an inoculation, protecting all organizations from an attack perpetrated against a specific organization. We 
also  introduced  X-Sight  AI  Studio  to  the  market  in  2019,  which  is  a  feature-rich  development  environment  for  machine 
learning  analytics  that  includes  data  science  workflows  from  data  preparation  through  analytics  containerization  and 
deployment  into  the  Open  AI  engine  with  in  all  Actimize  solutions.    It  is  the  same  environment  Actimize  data  scientists 
leverage in Actimize Watch provided as a self-service tool for our customers.

Mid-size financial institutions are finding themselves under increased pressure to adopt compliance best practices. 
Our Xceed platform is a native cloud, AI- Financial Crime and Compliance platform that provides AML and Fraud coverage, 
enabling smaller organizations to enjoy the capabilities previously only afforded to large organizations in a fully packaged 
SaaS offering.

We  plan  to  continue  to  expand  our  addressable  market  by  providing  cloud  solutions  to  non-traditional  financial 
institutions. We also expand our value to our customers by leveraging AI, the cloud and robotic automation which facilitate 
both better protection and significant cost reductions.

39

   
Our Platforms’ and Solutions’ Core Capabilities

X-Sight: open, flexible and scalable, AI- cloud platform for Financial Crime and Compliance that enables top tier 
financial services organizations to expand the use of NICE Actimize solutions over time. The flexibility of X-Sight allows 
organizations  to  choose  the  solutions  and  services  that  meet  their  unique  needs  while  easing  implementation  and  lowering 
total cost of ownership. X-Sight solutions provide hundreds of out-of-the-box analytical models as well as flexible tools that 
can  be  used  to  develop  and  customize  analytical  models,  data  sources,  and  business  processes  at  both  the  business  and  IT 
levels.

Xceed: Cloud-native platform that brings together AI, data intelligence, analytics, machine learning and insights for 
AML  and  fraud  coverage  for  the  mid-market.  The  solutions  on  Xceed  provide  all  the  protection  that  larger  organizations 
receive but are fully packaged for smaller firms to realize immediate value.  

Always on AI: NICE Actimize’s multi-layered approach injects AI and other advanced technologies throughout the 
financial crime and compliance value chain.  Actimize solutions are infused with AI, machine learning, automation,  Natural 
Language Processing and more, from the data layer, through insights, through decisioning to investigation and reporting to 
detect  and  prevent  financial  crimes.  By  leveraging  AI  and  merging  data,  analytics  and  automation  technologies,  financial 
services  organizations  can  increase  detection,  improve  their  operational  efficiencies,  and  reduce  costs.  Raw  data  becomes 
actionable intelligence by applying machine learning, advanced analytics and automation. This innovative process creates a 
unique environment that more effectively addresses the challenges and pain points that financial services organizations face 
and allows them to lower costs and drive greater profitability, all while improving accuracy and throughput. NICE Actimize 
solutions also allow organizations to configure which decisions to direct to human experts, supporting semi-autonomous to 
fully autonomous operations.

Domain-specific AI: Comprehensive, domain-specific solutions detect anomalous customer or employee behavior 

in real time, leveraging industry-proven supervised and unsupervised machine learning analytics. 

Real-time decisioning and enforcement: A real-time decisioning engine draws on analyzed data to trigger alerts 
that  enable  optimal  enforcement  and  resolution.  Built-in  capabilities  for  comprehensive  workflow  and  investigation  allow 
effective alert management.

Solutions are available individually or as an integrated whole.

40

Addressing Business Needs

Our X-Sight platform and solutions are designed to address various organizational business initiatives. Below is a 
list  of  the  currently  available  NICE  Financial  Crime  and  Compliance  X-Sight  solutions  that  support  the  high  end  of  the 
market, grouped by these main initiatives: 

1. Investigations and Case Management

Solutions and Capabilities

Description

ActOne

ActOne Extend

ActOne Automate 

ActOne Design

Quality Assurance (QA)

Productivity Studio

Notifications and Attestations

Enables  organizations  to  better  manage  and  mitigate  organizational  risk  by  providing  a 
single view across the business. It serves as a central platform for managing alerts, cases, 
investigations,  and  regulatory  reporting,  across  multiple  lines  of  business,  channels, 
products, and regions, turning them into actionable insights.

Extends  the  capabilities  of  ActOne  to  be  the  centralized  location  of  investigation 
management across the Financial Crimes Risk and Compliance domains and provides a 
unified  view  of  risk  that  enables  analysts  to  make  efficient  decisioning.  Includes 
workflow customization and the ability to ingest third-party alerts and cases via APIs, the 
plug-in SDK, and the Email Ingest tool.

Comprehensive Financial Crimes automation suite of tools that are embedded directly on 
the ActOne case management platform. It includes tools to identify process bottlenecks, 
intelligently  allocate  work,  and  develop  automation.  Contains  both  attended  robots  and 
unattended robots. Attended robots are digital assistants that live in the case manager on 
analyst desktops and collaborate with them as needed during the day. Unattended robots 
are  a  digital  workforce,  working  24/7  without  human  intervention.  The  solution  also 
includes Automation Finder, a data driven analytics based tool that enables organizations 
to  quickly  identify  activities  that  would  benefit  from  automation,  thereby  reducing  the 
time and effort.
Visual analytics capability to design real-time, interactive reports and dashboards on top 
of  the  centralized  dataset  directly  in  ActOne.  ActOne  Design  allows  organizations  to 
examine  linkages  and  entities  throughout  the  investigation,  monitor  operational 
performance, and analyze financial crime trends within their unique alerting activity.

Helps  risk  and  compliance  teams  create  a  truly  closed-loop,  end-to-end  investigation 
process.  With  it,  compliance  and  quality  teams  can  collaborate  in  order  to  reduce  re-
opens,  work  more  efficiently  and  lower  risk.  The  QA  solution  enables  QA  analysts  to 
conduct  fully  integrated  quality  reviews  at  any  point  within  an  investigation.  Business 
logic  and  workflow  guide  the  QA  analyst  and  a  questionnaire  enables  them  to  assess 
quality and provide feedback to investigative teams - all on the same platform, fostering 
a culture of continuous improvement.
Allows  organizations  to  increase  speed  and  efficiency,  without  compromising  on 
accuracy.  Teams  are  empowered  to  understand  their  productivity  by  seeing  gaps  and 
bottlenecks in their workflows, as well as patterns and trends in their activities.

With  Actimize  Notifications  and  Attestations,  management  and  internal  audit  can  gain 
oversight  of  their  teams,  ensuring  everyone  is  aligned;  teams  can  mitigate  risk  by 
lowering  organizational  and  personal  accountability  risk;  and  teams  can  improve  their 
efficiency with quick access to all past and present notifications without leaving the case 
management platform.

41

2. Detect and Prevent Money Laundering

Solutions and Capabilities

Description

Suspicious Activity Monitoring

Watch List Filtering

Customer Due Diligence

Leverages  AI  and  transaction  analytics  to  offer  end-to-end  coverage  for  detection, 
scoring, alerting, workflow processing and reporting of suspicious activity to make sure 
nothing  'slips  through  the  cracks'.  It  supports  the  full  investigation  life  cycle  and,  with 
NICE’s integrated case management platform, improves staff productivity, allowing for 
compliance with regulatory obligations in a cost-effective manner.

Provides enterprise-wide party and payment screening against global sanctions, and PEP 
(Politically  Exposed  People)  lists  as  well  as  adverse  media  for  real-time  screening 
coverage.  It  leverages  AI,  including  machine  learning  analytics,  facial  biometrics  and 
advanced  automation  to  identify  and  manages  sanctioned  or  high-risk  individuals  and 
entities,  enabling  organizations  to  provide  superior  risk  management  and  prevent  non-
compliance occurrences.
Provides  integrated  customer  risk-based  rating  and  continuous  monitoring  of  accounts 
throughout  the  entire  customer  life-cycle,  from  initial  applicant  onboarding  to  periodic 
reviews of existing customers. It is an open, flexible solution infused with AI to adapt to 
unique requirements across business segments, regions, and jurisdictions.

Suspicious Transaction Activity 
Reporting
ActimizeWatch for AML

CTR Processing and Automation Provides  seamless  automated  Currency  Transaction  Reporting  (CTR)  processing  to 
ensure  compliance  with  U.S.  Bank  Secrecy  Act  standards,  and  to  optimize  CTR 
processes for efficiency and cost-effectiveness. This allows for the reduction in manual 
intervention  and  errors.  Built-in  validation  tools  and  flexible  capabilities  enhance  the 
quality and timeliness of completed reports while letting organizations adapt to changing 
regulatory and business needs.
Global regulatory reporting forms. Provides operational efficiency needed to handle the 
increase in form filing requirements, including e-filing where applicable.
A  managed  analytics  service  to  address  FSOs’  challenges  in  keeping  their  Anti-Money 
Laundering  (AML)  analytics  optimized  so  organizations  can  adapt  to  changing 
environments.  This  service  brings  data  scientists  to  organizations  that  may  find  it 
restrictive to build out their own data science teams and pair them with AML expertise. 
Managed  analytics  provides  cost-predictability  that  continuously  optimizes  the  system, 
whereas  existing  tuning  practices  are  costly  and  therefore  infrequent  and  commonly 
avoided.  This  service  also  provides  FSOs  the  ability  to  benchmark  their  AML 
performance  against  similar  institutions,  enabling  them  to  self-improve,  be  more 
prepared for, and have more confidence around regulatory audits.

3. Prevent Fraud 

Solutions and Capabilities

Description

ActimizeWatch for Fraud

A  cloud-based  managed  services  solution  to  optimize  analytics.  ActimizeWatch 
continuously monitors the transactional data for individual FSOs to assess when analytics 
must be tuned, and leverages insights from a market-wide view to proactively optimize 
analytics for members of the service. ActimizeWatch uses machine learning analytics to 
assess  cross-market  transactional  data  and  identify  fraud  patterns  within  individual 
organizations  and  across  the  market.  ActimizeWatch  proactively  optimizes  analytics 
using automation for quick delivery of implementation-ready models and features.

42

IFM-X Card Fraud

IFM-X Digital Payments Fraud 
Solutions

X-Sight Studio

IFM-X Employee Fraud

IFM-X Check Fraud

IFM-X Authentication-IQ

IFM-X New Account Fraud

Enables card issuers, acquirers and processors to detect fraudulent transactions, whether 
ATM,  PIN,  signature  point-of-sale,  or  without  a  physical  card.  Market  leading  profile 
based  behavioral  analytics  take  into  account  all  available  transaction,  reference  and 
location data to provide holistic coverage of card and account takeover. Solution includes 
the  Actimize  Digital  &  Mobile  Wallet  Fraud,  which  protects  customers  from  digital 
account  takeover  and  organizations  from  fraud  liability  and  negative  brand  reputation. 
Monitors and protects a full range of wallet activity, including card/account provisioning, 
card  present  and  not  present  purchases,  person-to-person  transfers,  bill  payments,  and 
account-service events.
The Actimize Pre-Paid Card Fraud solution identifies and prevents fraud in the pre-paid 
sector. From ATM to point-of-sale (POS) and Card-Not-Present (CNP), all transactions 
can be identified, interdicted on and alerted in real time.
Provides  end-to-end  protection  against  third-party  fraud  on  any  type  of  payment  (like 
ACH, Wire, P2P, SEPA, TCH/RTP and more) tailored for the specific needs of retail and 
commercial  banks.  The  Actimize  Digital  Payments  Fraud  solutions  protect  the  full 
lifecycle  of  the  transaction,  both  at  the  customer  accessing  channels  –  online  portal, 
mobile app, APIs, IVR, Contact Center – and at the backend, at the payment hub level. 
Using our unique expert-infused machine learning analytic we calculate a real-time risk 
score  for  every  transaction  and  provide  customers  with  a  turnkey  solution  to  resolve 
alerts and investigate fraud cases. Our solutions serve as a central “risk hub” that enables 
the  sharing  of  internal  and  third-party  data  from  multiple  channels  for  fraud  and  cyber 
detection,  operations,  and  investigations.  By  accurately  and  efficiently  coordinating 
customer lifetime value, transaction amounts and service history, the solution optimizes 
fraud  prevention  by  offering  greater  insight  into  cross-channel  authentication  and 
facilitates interdiction strategies.

Enables customers to expand their Actimize Fraud solutions with their own models and 
analytics. The DIY studio also enables our customers to develop a fraud solution for use 
cases which go beyond the available packaged Actimize fraud solutions.

Offers  advanced  analytic  monitoring  capabilities  and  flexible  configuration  options  to 
detect  fraudulent  employee  activity  and  violation  of  corporate  policy  across  the 
enterprise, business lines, and channels. Comprehensive investigation tools are supported 
by  multichannel  data  ingest,  multi-country  data  and  policy  requirement  configurations, 
secure and auditable user access levels, and automated configurable workflows, enabling 
banks  to  efficiently  sift  through  employee  audit  reports  and  build  cases  to  support 
fraudulent employee activity.
Helps  financial  institutions  minimize  deposit  fraud  losses  by  providing  comprehensive 
account activity monitoring. The solution analyzes risk across silos of data and lines of 
business,  consolidates  suspicious  activity  notifications  into  account  and  customer  level 
alerts, and allows real-time decisioning to safely accelerate fund availability and enhance 
customer satisfaction.

Manages  multiple  authentication  methods  and  risk-based  decisions  by  creating  a 
complete customer profile, based on historical authentication activity, account servicing, 
and transactional behavior which is then used to identify suspicious behavior at log-in or 
throughout a session, producing real-time actionable risk scores. In addition, the solution 
manages  the  process  of  step  up  authentication,  choosing  the  appropriate  method, 
producing  alerts  and  enabling  real-time  interdiction.  Finally,  it  provides  alert  and  case 
management  in  a  unified  context  to  prioritize  investigations  and  optimize  workflow 
across the enterprise.

New  Account  Fraud  offering  provides  a  multi-layered  approach  to  detect  stolen  and 
synthetic identities during account origination and new account phases through. This is a 
multilayered  solution,  that  provided  Identity  Proofing,  Early  Account  Monitoring,  and 
Enhance Ongoing Monitoring.

43

4. Adhere to Financial Markets Compliance

Solutions and Capabilities

Description

Holistic Surveillance

Provides  a  holistic  view  across  trade,  voice  and  eCommunications  data,  proactively 
analyzing all trading interactions, while monitoring the full trade life cycle in conjunction 
with  relevant  news  events.  SURVEIL-X’s  AI-powered  multi-dimensional  analytics  go 
far  beyond  looking  at  one-time  events,  calculations  and  thresholds  to  analyze  and 
correlate communications, trade and related data streams. Deeper analysis and correlation 
enable  the  identification  of  true  risks  and  understanding  of  intent  behind  actions  taken. 
Uncovers  connected  activities  and  actions,  and  pieces  them  together  without  manual 
intervention,  delivering  a  single  compliance  alert  and  view  of  what  occurred  with 
intuitive visualizations showing events together with market data.

Communications Surveillance  Monitors  trading  activities  and  behaviors  by  analyzing  conversations  from  trading 
turrets,  fixed  and  mobile  phones,  email,  text,  instant  messaging,  chat  and  social  media 
language  processing.  It 
using  speech  analytics,  machine-learning  and  natural 
automatically  extracts  details  of  financial  transactions  and  highlights  potential  risks, 
enabling  compliance  officers  and  analysts  to  see  emerging  trends  so  that  compliance 
breaches  and  fraud  can  be  averted  while  keeping  false  positives  at  a  minimum.  It  also 
enables  organizations  to  meet  global  regulatory  requirements  with  fully  auditable 
workflows and reporting functionality that fulfill the needs for a robust supervision and 
investigation  process.  Additionally,  the  technology  learns  and  adapts  to  customer  data 
and allows more accuracy over time.

Markets Surveillance

Helps  financial  organizations  meet  global  regulatory  requirements  and  protects  from 
reputational damage and financial losses by searching for abusive trading patterns. The 
solution provides Full Asset Class coverage to address the global regulatory requirements 
including both exchange traded products and OTC (over-the-counter) trades. Specialized 
analytics  are  designed  to  process  today's  HFT  (high  frequency  trading)  volume  and 
detect different types of risks, including Spoofing, Layering, Fictitious Orders and more. 
The  solution  also  addresses  the  complex  requirements  around  Insider  Dealing  news 
based,  Cross  Market/Cross  Product  and  Frontrunning.  Our  patented  correlation  engine 
automates  the  reconstruction  process  and  helps  the  Compliance  Analyst  understand  the 
intent  behind  a  suspicious  trade  by  creating  the  full  life  cycle  of  a  trade,  including 
communication events.

Enterprise Conflicts Management Offers a unified approach to maintain controls and detect conflicts of interest before they 
occur  on  a  global,  enterprise-wide  scale.  Enables  organizations  to  effectively  manage 
employee requests for personal trades by evaluating details of the proposed trade in real 
time and automatically determining whether the request should be approved, rejected, or 
escalated  to  a  supervisor  for  approval.  The  solution  includes  detection  models  that 
compare  executions  with  the  employee’s  trade  request  history  to  determine  if  the  trade 
was  pre-cleared  and  approved,  and  to  reconcile  the  trade  details  with  the  terms  and 
conditions of the approved trade request.

Suitability Surveillance

Provides  coverage  for  a  broad  range  of  sales  practices  and  suitability  issues,  including 
Regulation  Best  Interest  (RegBI)  compliance,  helping  organizations  meet  current  and 
future  global  regulatory  requirements  and  ensure  investment  recommendations  are 
consistent  with  each  customer’s  suitability  profiles.  It  also  includes  a  comprehensive 
toolset that allows organizations to automate sales practice compliance processes, extend 
out-of-the-box  analytics  and  visualize  overall  risks.  By  automating  oversight  and 
supervision, organizations can ensure consistency and maintain a consolidated audit trail, 
lowering regulatory risk while improving productivity and efficiency.

44

Behavioral Surveillance 

Trade Reconstruction

Analytics Studio

Unique end-to-end managed analytics service designed to improve organization's agility 
to  detect  risky  employee  behavior  across  multiple  streams  of  data  and  potential  alerts.  
NICE  Actimize’s  behavioral  surveillance  approach  helps  organizations  continuously 
monitor  employee  behavior  by  leveraging  advanced  profiling  and  machine  learning 
techniques.  Our  team  conducts  a  thorough  analysis  of  a  client’s  data,  NICE  Actimize 
Alerts, third party alerts, and other sources to help assess and identify risky behavior of 
the employee, organization and overall firm.

Dramatically reduces time and effort spent identifying and collecting needed data related 
to  trading  activity.  Trade  Reconstruction  simplifies  the  reconstruction  of  a  trade  by 
aggregating, normalizing, analyzing, indexing and correlating data across structured and 
unstructured  data  sources.  Natural  language  processing  is  used  to  extract  financial  data 
out of voice and electronic communications in order to correlate to trade events, enabling 
organizations to quickly react to regulatory or legal inquiries.

SURVEIL-X  Studio  closes  regulatory  and  internal  business  surveillance  coverage  gaps 
by enabling financial services firms to rapidly create, test and deploy custom analytical 
risk  detection  models.  With  SURVEIL-X  Studio,  business  analysts  no  longer  need 
technical expertise to build models.

45

Our Xceed platform and solutions are designed to address various organizational business initiatives. Below is a list of the 
currently available NICE Financial Crime and Compliance Xceed solutions that support the small and mid-segment of the 
market:

5. Provide AML & Fraud for the Mid-Market and SMB’s

Solutions and Capabilities

Description

Xceed Online Retail Banking

Identifies  anomalous  behavior  related  to  the  use  of  retail  accounts.  The  primary  model 
entity is an individual customer accessing one or more retail accounts through an online 
retail banking application.

Xceed Online Business Banking Focuses on detecting fraud in multi-user business banking where a company’s employees 
have different levels of entitlements and access privileges. The model includes support for 
complex  transaction  lifecycle  management.  The  primary  model  entities  are  a  company 
and its employees managing banking activities and payments through an online business 
banking application.
Focuses on identifying fraudulent activity by an individual originating from one or more 
mobile  devices.  The  primary  model  entity  is  a  retail  customer  accessing  one  or  more 
personal accounts through a mobile banking application.

Xceed Mobile Retail Banking

Xceed Mobile Business 
Banking

Xceed ACH ODFI

Xceed ACH RDFI

Xceed Wire

Xceed Check

Focuses  on  detecting  fraud  in  a  multi-user  business  banking  environment  where  a 
company’s  employees  are  accessing  commercial  accounts  through  a  business  mobile 
banking application.

Detects  fraud  in  transactions  processed  through  the  Automated  Clearing  House  (ACH) 
network. The primary model entity is an ACH originator. The model is designed to detect 
anomalies  related  to  NACHA-formatted  files,  ACH  batches,  and  batch  entries.  This 
solution provides protection for online and offline channels of ACH origination.

Detects  fraud  for  received  ACH  transactions.  The  primary  model  entity  is  an  ACH 
recipient. The model is designed to detect anomalies related to NACHA-formatted files, 
ACH batches, and batch entries. This solution provides protection for online and offline 
channels for received ACH transactions.

Detects fraud for outbound, inbound, or book wire transfers. The primary model entities 
are  originators  or  beneficiaries.  The  model  is  designed  to  detect  anomalies  related  to 
funds transfers. This solution provides protection for online and offline channels of wire 
transfers.

Detects  anomalous  transactions  for  both  check  deposits  and  withdrawals.  The  Xceed 
Check  model  does  not  rely  on  static  fraud  rules  and  can  evaluate  specific  check  kiting 
scenarios, calculate risk to flag a potential check fraud, provided that the necessary data 
requirement is met by the financial institution or its check processing vendor.

Xceed Evidence Lake Customer 
Due Diligence 

Real-time customer due diligence (CDD) including a configurable KYC template, CDD 
risk factors and alert thresholds. Xceed Evidence Lake CDD can be used for onboarding 
and ongoing risks, as well as real-time CDD alert generation.

Xceed Evidence Lake Sanctions 
Screening 

Monitors  customers  for  sanction  violations  by  validating  an  individual  or  organization 
against the specially designated nationals list administered by OFAC. 

Strategic Alliances

We sell our Customer Engagement and Financial Crime and Compliance platforms and solutions worldwide, both 
directly  to  customers  and  indirectly  through  selected  partners  to  better  serve  our  global  customers.  We  partner  with 
companies in a variety of sales channels, including service providers, system integrators, consulting firms, distributors, value-
added resellers and complimentary technology vendors. These partners form a vital network for selling and supporting our 
solutions and platforms. We have established a cross-organization business partner program to support our ever-growing eco-
system even better in these times of change, providing a full range of tools and benefits to help promote the NICE offerings 
and drive mutual revenue growth and success.

46

Our  strategic  technology  partnerships  ensure  full  integration  with  the  NICE  offerings,  delivering  value  added 

capabilities that enable them to provide our customers with an improved set of solutions and services. 

 Our DEVone program, comprising more than 160 partners, allows third-party software providers to integrate with 
our CXone platform and extend its functionality, while our newly established Actimize X-Sight Marketplace platform hosts 
market leading vendors in the AML and Fraud domains that complement the Actimize solution suite.

Professional Service and Support

The  NICE  Professional  Services  and  Support  organization  enables  our  customers  to  derive  sustainable  business 

value from our solutions.

The Professional Service and Support offerings include a variety of services - both standalone and bundled with our 
products  -  to  enable  our  customers  to  create  sustained  business  value.  We  address  all  stages  of  the  technology  lifecycle, 
including defining requirements, planning, design, implementation, customization, optimization, proactive maintenance and 
ongoing support.

Enabling Value

Solution  Delivery  optimizes  solution  delivery  and  enables  our  customers  to  achieve  their  specific  business  and 
organizational goals, on time and on budget. NICE solutions are delivered by certified project managers, technical experts, 
and application specialists. We follow a proven methodology that includes business discovery to map solutions to business 
processes.

Value Realization Services (VRS) ensure quick, deep and sustained adoption of the NICE solutions. These services 
enable  our  customers  to  leverage  the  features  and  functionalities  of  our  solutions  to  drive  immediate  &  long-term  results, 
aligned  to  their  specific  business  case,  accelerating  their  return  on  investment.  The  services  are  specifically  designed  to 
address  the  top  short  and  long-term  business  concerns  we  heard  through  working  with  hundreds  of  customers  across  the 
globe. VRS teams work with customers during all phases of solution implementation – before, during and after go-live. We 
begin working with customer teams as soon as the project is kicked off, when the solution goes live, and for months after the 
solution is implemented. Our experience has shown that our customers benefit greatly from access to NICE VRS resources 
once  they  begin  using  the  solution.  This  post-implementation  engagement  allows  us  to  build  skill  and  ownership  within 
customer teams, embed changes within the customer organization and determine ROI from the solution.

Managed  Services  empowers  organizations  to  meet  short  term  objectives,  such  as  lowering  handle  time  or 
improving sales rates, along with achieving long term goals such as customer retention. Our team of experienced practitioners 
work  with  customers,  guiding  the  process  of  collecting  interactions,  prioritizing  subjects  to  study,  conducting  analysis  and 
most importantly, developing plans that put the results of the analysis into action.

Customer  Education  Services  provide  users  with  the  necessary  knowledge  and  skills  to  operate  NICE  solutions 
and to leverage their capabilities to meet customer needs. These services are offered both before and after the deployment of 
NICE solutions.

Sustaining Value

Customer  Success  means  working  hand-in-hand  with  our  customers  to  identify  areas  where  they  can  maximize 

business value and minimize complications, ensuring continued delivery of business benefits.

Cloud  Operations  ensure  that  solutions  deployed  on  the  NICE  cloud  run  optimally  and  allow  seamless  software 
upgrades,  maximizing  availability,  performance  and  quality,  while  ensuring  the  security  of  customer  information.  This  is 
delivered by using sophisticated proprietary utilities and automations that operate in a proactive manner, providing the means 
to  avoid  impacting  customer  and  business  operations.  This  includes:  Cloud  architecture  teams  that  design  cloud  service 
delivery  and  operation  architectures;  Cloud  Security  teams  that  ensure  that  we  set  and  meet  the  required  Security 
certifications; Cloud Infrastructure teams that manage both virtual and physical infrastructure requirements; Cloud DevOps 
teams  that  implement  the  utilities  and  automations  while  working  with  our  product  development  teams  to  optimize  our 
solutions for the cloud environment; and the 7X24 Cloud Application Support teams that monitor and manage the solutions 
for  our  customers,  ensuring  world  class  up-time,  performance,  scalability  and  security.  The  NICE  Cloud  utilizes  multiple 

47

underlying  technologies  to  give  our  customers  many  paths  to  the  cloud  –  these  include:  Physical  Data  Centers  and  Public 
Cloud  providers  such  as  AWS  and  Azure.  NICE  maintains  multiple  Cloud  Certifications  including  SOC  2  Type  II  – 
Applications; HITRUST; ISO:27001 and PCI.

Customer Support and Maintenance responds to customer requests for support on a 24/7 basis, using advanced 
tools  and  methodologies.  NICE  offers  flexible  service  level  agreements  to  meet  our  customers’  needs.  Our  solutions  are 
generally  sold  with  a  warranty  for  repairs  of  software  defects  or  malfunctions.  Software  maintenance  includes  an 
enhancement program with (in the majority of cases) an ongoing delivery of “like-for-like” upgrade releases, service packs 
and  hot  fixes.  NICE  also  offers  a  Technical  Account  Management  service  or  TAM.  The  TAM  is  a  designated  manager 
responsible for escalation management and overall customer care services.

Proactive  Maintenance  addresses  issues  before  they  can  significantly  impact  our  customers’  businesses.  These 

offerings include:

•

•

Advanced  Services  –  Technical  experts  perform  system-level  audits  to  ensure  ongoing  compliance  with 
operational  specifications  as  well  as  specific  product  customizations  tailored  to  the  requirements  of  the 
customer.

Application  Performance  Services  –  A  24/7  function  that  proactively  monitors  NICE-hosted  and 
customer-premises environments with triage, resolution and escalation of system alarms.

Managed  Technical  Services  (Technical  and  Operation)  –  NICE  offers  a  suite  of  managed  technical  and 
operation services that enable the customer to fully outsource all necessary responsibilities and functions required in order to 
manage  the  NICE  solutions.  This  service  includes:  dedicated  onsite  and  remote  support  engineers,  system  management, 
system operation, updates and upgrades.

Manufacturing and Source of Supplies

The  vast  majority  of  our  solutions  is  software-based  and  is  deployed  by  open  cloud  platform  and  standard 

commercial servers.

There is a small portion of our products that have certain hardware elements that are based primarily on standard 
commercial  off-the-shelf  components  and  utilize  proprietary  in-house  developed  circuit  cards  and  algorithms,  digital 
processing techniques and software. These products are IT-grade compatible.

We manufacture those of our products that contain hardware elements through subcontractors. Our manufacturers 
provide us with turnkey manufacturing solutions including order receipt, purchasing, manufacturing, testing, configuration, 
inventory  management  and  delivery  to  customers  for  all  of  our  product  lines.  NICE  is  entitled  to,  and  exercises,  various 
control mechanisms and supervision over the entire production process. In addition, the manufacturer of a significant portion 
of  such  products,  which  is  a  subsidiary  of  a  global  electronics  manufacturing  service  provider,  is  obligated  to  ensure  the 
readiness  of  a  back-up  site  in  the  event  that  the  main  production  site  is  unable  to  operate  as  required.  We  believe  these 
outsourcing  agreements  provide  us  with  a  number  of  cost  advantages  due  to  such  manufacturer’s  large-scale  purchasing 
power and greater supply chain flexibility.

Some of the components we use have a single approved manufacturer while others have two or more alternatives for 
supply. In addition, we maintain an inventory for some of the components and subassemblies in order to limit the potential 
for interruption. We also maintain relationships directly with some of the more significant manufacturers of our components. 
Although  certain  components  and  subassemblies  we  use  in  our  existing  products  are  purchased  from  a  limited  number  of 
suppliers, we believe that we can obtain alternative sources of supply in the event that such suppliers are unable to meet our 
requirements in a timely manner.

We  have  qualified  for  and  received  the  ISO-9001:2015  quality  management,  as  well  as  the  ISO  27001:2013 

information security management and ISO 14001:2015 environmental management certifications.

48

Research and Development

We  believe  that  the  development  of  new  products  and  solutions  and  the  enhancement  of  existing  products  and 
solutions are essential to our future success. Therefore, we intend to continue to devote substantial resources to research and 
new product development, and to continuously improve our systems and design processes in order to reduce the cost of our 
products. Our research and development efforts have been financed through our internal funds and through some programs 
sponsored through the government of Israel.

We believe our research and development effort has been an important factor in establishing and maintaining our 

competitive position

We  participate  in  programs  funded  by  the  IIA  to  develop  generic  technology  relevant  to  the  development  of  our 
products. Such programs are approved pursuant to the Law for the Encouragement of Industrial Research and Development, 
1984 (the “Research and Development Law”), and the regulations promulgated thereunder. We were eligible to receive grants 
constituting between 40% and 50% of certain research and development expenses relating to these programs. Some of these 
programs  were  approved  as  programs  for  companies  with  large  research  and  development  activities  and  some  of  these 
programs are in the form of membership in certain Magnet consortiums. Accordingly, the grants under these programs are not 
required to be repaid by way of royalties. However, the restrictions of the Research and Development Law described below 
apply to these programs.

The Research and Development Law generally requires that the product incorporating know-how developed under 
an  IIA-funded  program  be  manufactured  in  Israel.  However,  upon  the  approval  of  the  IIA  (or  notification  in  the  event  set 
forth below, as the case may be), some of the manufacturing volume may be performed outside of Israel, provided that the 
grant  recipient  pays  royalties  at  an  increased  rate,  which  may  be  substantial,  and  the  aggregate  repayment  amount  is 
increased).  Following  notification  to  the  IIA  (and  provided  the  IIA  did  not  object),  up  to  10%  of  the  grant  recipient’s 
approved Israeli manufacturing volume, measured on an aggregate basis, may be transferred out of Israel, subject to payment 
of the increased royalties referenced above.

The  Research  and  Development  Law  also  provides  that  know-how  developed  under  an  approved  research  and 
development program may not be transferred to third parties without the approval of the IIA. Such approval is not required 
for  the  sale  or  export  of  any  products  resulting  from  such  research  or  development.  The  IIA,  under  special  circumstances, 
may approve the transfer of IIA-funded know-how outside Israel, including, in the event of a sale of the know how or sale of 
the grant recipient, provided that the grant recipient pays to the IIA a portion of the sale price, which portion will not exceed 
six times the amount of the grants received plus interest (or three times the amount of the grant received plus interest, in the 
event that the recipient of the know-how has committed to retain the R&D activities of the grant recipient in Israel after the 
transfer).

The  Research  and  Development  Law  imposes  reporting  requirements  with  respect  to  certain  changes  in  the 
ownership of a grant recipient. The law requires the grant recipient, to notify the IIA of any change in control of the recipient, 
or a change in the holdings of the means of control of the recipient that results in becoming an interested party (including a 
5% shareholder) directly in the recipient. Further, if the interested party is non-Israeli, it requires the party to undertake to the 
IIA to comply with the Research and Development Law. 

Intellectual Property

We  currently  rely  on  a  combination  of  trade  secret,  patent,  copyright  and  trademark  law,  together  with  non-

disclosure and non-compete agreements, to establish and/or protect the technology used in our systems.

We  currently  hold  381  U.S.  patents  and  64  patents  issued  in  additional  countries  covering  substantially  the  same 
technology as the U.S. patents. We have 130 patent applications pending in the United States and other countries. We believe 
that the improvement of existing products and the development of new products are important in establishing and maintaining 
a competitive advantage. We believe that the value of our products is dependent upon our proprietary software and hardware 
continuing to be “trade secrets” or subject to copyright or patent protection. We generally enter into non-disclosure and non-
compete  agreements  with  our  employees  and  subcontractors.  However,  there  can  be  no  assurance  that  such  measures  will 
protect our technology, or that others will not develop a similar technology or use technology in products competitive with 
those offered by us. In most of the areas in which we operate, third parties also have patents which could be found applicable 
to our technology and products. Such third parties may include competitors, as well as large companies, which invest millions 

49

of dollars in their patent portfolios, regardless of their actual field of business. Although we believe that our products do not 
infringe upon the proprietary rights of third parties, there can be no assurance that one or more third parties will not make a 
claim or that we will be successful in defending such claim.

In  addition,  to  the  extent  we  are  not  successful  in  defending  such  claims,  we  may  be  subject  to  injunctions  with 
respect to the use or sale of certain of our products or to liabilities for damages and may be required to obtain licenses which 
may not be available on reasonable terms.

We  own  the  following  trademarks  and/or  registered  trademarks  in  different  countries:  Actimize,  Actimize  logo, 
NICE  Adaptive  WFO,  NICE  WFM,  NICE  Voice  of  the  Customer,  NICE  Work  Force  Management,  NICE  Incentive 
Compensation,  NICE  Real  Time  Solutions,  NICE  Trading  Recording,  NICE  Uptivity,  NICE  Air,  NICE  Communication 
Surveillance,  Customer  Engagement  Analytics,  Decisive  Moment,  Fizzback,  IEX,  inContact,  inContact  Logo,  NICE 
inContact,  Insight  from  Interactions,  Intent.  Insight.  Impact.,  Last  Message  Replay,  Mirra,  NICE,  NICE  Analyzer,  NICE 
Engage,  NICE  Engage  Platform,  NICE  Interaction  Management,  NICE  Sentinel,  NICE  Inform,  NICE  Inform  Lite,  NICE 
Performance  Compliance,  NICE  Inform  Media  Player,  NICE  Inform  Verify,  NICE  Logo,  NICE  Perform,  NICE  Incentive 
Compensation  Management,  NICE  Real  Time  Solutions,  NICE  Trading  Recording,  NICE  Proactive  Compliance,  NICE 
Seamless, NICE Security Recording, NICE SmartCenter, NICE, NiceLog, Nexidia, Nexidia ((!)) Logo, Nexidia Interaction 
Analytics,  Nexidia  Advanced  Interaction  Analytics,  Nexidia  Search  Grid,  Neural  Phonetic  Speech  Analytics,  Own  the 
Decisive  Moment,  Scenario  Replay,  Syfact,  Syfact  Investigator,  TotalView,  inContact  Cloud  Center  Solutions,  Supervisor 
on-the-go, VAAS, Voice as a Service, Personal Connection, InTouch, Echo, inCloud, CXone, CXone Logo, NICE inContact 
CXone,  NICE  Perform  Compliance,  NICE  Performance  Management,  inContact  Automatic  Contact  Distributor,  inContact 
Personal  Connection,  inContact  Interactive  Voice  Response,  inContact  Work  Force  Management,  Mattersight,  Mattersight 
Logo,  Mattersight  See  What  Matters  and  Chemistry  of  Conversation,  Net  Promoter,  Satmetrix,  NPX,  NPS,  Fraudmap, 
Guardian Analytics, Evidence Lake, Alacra, Free your business, Resolve, Brand Embassy and Hiperos.

Seasonality

In  previous  years  the  majority  of  our  business  operated  under  an  enterprise  software  model,  which  was 
characterized, in part, by uneven business cycles throughout the year, with a significant portion of customer orders received 
in the fourth quarter of each calendar year. This was due primarily to year-end capital purchases by customers and holiday 
season spending. In recent years, our business has been shifting more and more to the cloud, which is characterized by more 
evenly distributed business, which balances the impact of being heavily weighted towards the fourth quarter. We believe that 
this trend will continue in the near future. While seasonal factors such as these are common in the software and technology 
industry, this pattern should not be considered a reliable indicator of our future revenue or financial performance. Many other 
factors, including general economic conditions, also have an impact on our business and financial results. See “Risk Factors” 
under Item 3, “Key Information” of this annual report for a more detailed discussion of factors which may affect our business 
and financial results.
Regulation

Data Privacy and Cyber-Related Security Restrictions

We are subject to applicable data privacy and cyber-related security restrictions in countries in which our customers 
and their end-users are located, including the United States, Israel and the EU, mostly in relation to our SaaS, hosting and 
cloud-based services, as well as other outsourced services. For example, on April 14, 2016, the European Parliament formally 
adopted  the  GDPR,  which  became  effective  on  May  25,  2018.  In  the  event  we  do  not  comply  with  such  data  privacy  and 
cyber-related security restrictions, we may be subject to significant financial penalties.

We are also subject to domestic data privacy laws, such as the Israeli Privacy Law, CCPA and the United Kingdom 
Data Protection Act 2018. We are evaluating the business impact of compliance with the constantly changing data privacy 
laws and regulations.

As part of our effort to comply with such regulations and mitigate any future risks related to data privacy and cyber-
security,  we  have  adopted  certain  internal  policies  and  procedures  such  as  our  Information  Security  Policies,  Cyber  & 
Information  Security  Incident  Response  Policies,  Business  Continuity  Plans,  Risk  Assessment  Procedures  and  Vendor 
Management Policies. In addition, we received the ISO 27001:2013 information security management certification and SOC2 
Type II, PCI, Hitrust and FedRamp certifications were provided to the relevant business lines (as required).

50

Export Restrictions

We  are  subject  to  applicable  export  control  regulations  in  countries  from  which  we  export  goods  and  services, 
including the United States, Israel and the United Kingdom. Such regulations may apply with respect to product components 
that  are  developed  or  manufactured  in,  or  shipped  from,  the  United  States,  Israel  and  the  United  Kingdom  (including  as  a 
result  of  Brexit),  or  with  respect  to  certain  content  contained  in  our  products.  There  are  restrictions  that  apply  to  software 
products  that  contain  encryption  functionality.  In  the  event  that  our  products  and  services  are  subject  to  such  controls  and 
restrictions, we may be required to obtain an export license or authorization and comply with other applicable requirements 
pursuant to such regulations.

European Environmental Regulations

Our European activities require us to comply with the Directive 2011/65/EU of the European Parliament and of the 
Council  on  the  Restriction  of  the  Use  of  Certain  Hazardous  Substances  in  Electrical  and  Electronic  Equipment  and  the 
Commission Delegated Directive (EU) 2015/863 (together “RoHS”). RoHS provides, among other things, that producers of 
electrical and electronic equipment may not place new equipment containing certain materials, in amounts exceeding certain 
maximum concentration values, on the market in the EU. We are also required to comply with Regulation (EC) 1907/2006 of 
the  European  Parliament  and  of  the  Council  Registration,  Evaluation,  Authorisation  and  Restriction  of  Chemicals 
(“REACH”, SVHC-205), which requires producers to manage the risks from chemicals used in their products and to provide 
safety information on the substances found in their products.

Our products meet the requirements of the RoHS and REACH directives and we are making every effort in order to 
maintain  compliance,  without  adversely  affecting  the  quality  and  functionalities  of  our  products.  If  we  fail  to  maintain 
compliance, including by reason of failure of our suppliers to comply, we may be restricted from conducting certain business 
in the EU, which could adversely affect our results of operations.

Our European activities also require us to comply with Directive 2012/19/EU of the European Parliament on Waste 
Electrical  and  Electronic  Equipment  (“WEEE”).  The  WEEE  directive  covers  the  labeling,  recovery  and  recycling  of  IT/
Telecommunications  equipment,  electrical  and  electronic  tools,  monitoring  and  control  instruments  and  other  types  of 
equipment,  devices  and  items,  and  we  have  set  up  the  operational  and  financial  infrastructure  required  for  collection  and 
recycling  of  WEEE,  as  stipulated  in  the  WEEE  directive,  including  product  labeling,  registration  and  the  joining  of 
compliance schemes. We are taking and will continue to take all requisite steps to ensure compliance with this directive. If 
we  fail  to  maintain  compliance,  we  may  be  restricted  from  conducting  certain  business  in  the  EU,  which  could  adversely 
affect our results of operations.

Similar regulations have been, or are being, formulated in other parts of the world. We may be required to comply 

with other similar programs that are enacted outside Europe in the future.

Competition

We believe that our solutions have several competitive advantages (as set forth above in “Our Solutions” section in 
this  Item  4,  “Information  on  the  Company  –  Business  Overview”)  as  well  as  their  scale,  performance  and  accuracy, 
comprehensiveness of solutions and broad functionality.

We  are  leaders  in  the  Customer  Engagement  space.  We  compete  against  WFO  players  such  as  Aspect,  Calabrio, 
Genesys and Verint. In the CCaaS market, which is a part of the Contact Center Infrastructure market that is still mainly held 
by traditional on-premises players, we compete against Avaya, Cisco, Five9, Genesys and TalkDesk, as well as other niche 
vendors. We also compete against certain Unified Cloud Communications vendors (UCaaS), such as 8x8 and Vonage, which 
offer basic CCaaS capabilities, and certain digital engagement vendors, such as LivePerson, which offer digital engagement 
and  self-service  capabilities  for  contact  centers.  In  addition,  we  are  seeing  some  CRM  companies  that  provide  a  subset 
functionality of our broader offerings.

We are leaders in the Financial Crime and Compliance space. We compete against niche vendors that provide one 
subset of functionality to protect against a specific risk and against vendors that provide a more comprehensive offering. Such 
vendors include BAE Systems, FICO, NASDAQ Smarts, Oracle and SAS Institute. 

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Item 4.C  

Organizational Structure

The  following  is  a  list  of  our  significant  subsidiaries  and  other  subsidiaries,  including  the  name  and  country  of 

incorporation or residence. Each of our subsidiaries listed below is wholly-owned by us.

Name of Subsidiary
Nice Systems Australia PTY Ltd.

NICE Systems Technologies Brasil LTDA

NICE Systems Canada Ltd.

Nice Systems China Ltd.

Nice France S.A.R.L.

NICE Systems GmbH

NICE APAC Ltd.

NICE Systems Kft

Nice Interactive Solutions India Private Ltd.

Nice Technologies Ltd.

Actimize Ltd.

Nice Japan Ltd.

NICE Technologies Mexico S.R.L.

NICE Netherlands B.V.

Nice Systems (Singapore) Pte. Ltd.

Nice Switzerland AG

Actimize UK Limited

NICE Systems Technologies UK Limited

NICE Systems UK Ltd.

Brand Embassy Ltd.

Actimize Inc.

Alacra LLC

Guardian Analytics Inc.

NICE Systems Inc.

Nice Systems Latin America, Inc.

Nice Systems Technologies Inc.

Mattersight Corporation

Nexidia Inc.

inContact Inc.

inContact Bolivia S.R.L.

Nice inContact Philippines Inc.

Country of Incorporation or Residence
Australia

Brazil

Canada

China

France

Germany

Hong Kong

Hungary

India

Ireland

Israel

Japan

Mexico

Netherlands

Singapore

Switzerland

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United States

United States

United States

United States

United States

United States

United States

United States

United States

Bolivia

Philippines

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Item 4.D 

Property, Plants and Equipment

Our executive offices and engineering, research and development operations are located in North Ra’anana, Israel. 
The  offices  occupy  approximately  250,627  square  feet,  with  an  annual  rent  and  maintenance  fee  of  approximately  $9.8 
million in 2020 and thereafter, paid in NIS and linked to the Israeli consumer price index. The lease for these offices in our 
Northern Ra’anana facilities will expire in October 2022.

We have leased various other offices and facilities in several other countries. Our headquarters in each region consist 

of the following facilities:

•

•

•

Our  North  American  headquarters  in  Hoboken,  New  Jersey,  occupies  approximately  60,000  square  feet. 
We  consolidated  our  North  American  locations  into  this  one  office  location  in  November  2016,  and  we 
sub-leased our two former facilities in New Jersey and New York for the remainder of their respective lease 
terms through 2023 and 2021, respectively;

Our  EMEA  headquarters  in  London,  occupies  approximately  22,500  square  feet  (of  which  5,543  square 
feet are sub-leased for a term ending in 2023); and

Our APAC headquarters in Singapore occupies approximately 8,000 square feet.

We also have additional material leased facilities, consisting of the following:

•

•

Americas facilities located in –

◦

◦

◦

Salt Lake City, Utah – an office that occupies approximately 128,000 square feet;

Atlanta, Georgia – two offices that occupy together approximately 43,000 square feet; and

Additional offices are located in Colorado, Texas, Ohio and California.

APAC  facilities  include  an  office  space  located  in  Pune,  India,  which  occupies  approximately  135,000 
square feet and includes a research and development and service center. There are also additional APAC 
offices located in Manila, Hong Kong and Tokyo.

We believe that our existing facilities are adequate to meet our current needs and substantially adequate to meet our 

foreseeable future needs.

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Item 4A.

Unresolved Staff Comments.

None.

Item 5. 

Operating and Financial Review and Prospects. 

The  following  discussion  and  analysis  of  our  financial  condition  and  results  of  operations  should  be  read  in 
conjunction  with  our  consolidated  financial  statements  and  the  related  notes  and  other  financial  information  included 
elsewhere in this annual report. This discussion contains certain forward-looking statements that involve risks, uncertainties 
and assumptions. As a result of many factors, including those set forth under Item 3, “Key Information - Risk Factors” and 
elsewhere  in  this  annual  report,  our  actual  results  may  differ  materially  from  those  anticipated  in  these  forward-looking 
statements. For more information about forward-looking statements, see the “Preliminary Note” that precedes the Table of 
Contents of this annual report.

Overview 

NICE is a global enterprise software leader, providing cloud platforms for AI-driven business solutions that serve 
two  main  markets:  Customer  Engagement  and  Financial  Crime  and  Compliance.  Our  core  mission  is  to  transform 
experiences to be extraordinary and trusted. Our solutions are  used by customer service organizations of enterprises of all 
sizes  and  verticals,  and  by  compliance  and  fraud-prevention  groups  in  leading  financial  institutions,  offered  in  multiple 
delivery models, including cloud and on-premises. 

We  help  organizations  transform  customer  experiences  by  understanding  consumer  journeys,  creating  smarter 
hyper-personalized  connections,  managing  seamless  omnichannel  interactions  and  providing  digital-centric  self-service 
capabilities. We also help organizations transform their workforce experience by engaging employees, optimizing operations 
and automating processes. In the Financial Crime and Compliance markets, we protect financial services organizations and 
their  customers’  accounts  and  transactions  with  solutions  that  identify  risks  faster  and  earlier  to  prevent  money  laundering 
and fraud, as well as ensure compliance in real-time. 

NICE is at the forefront of several industry technological disruptions that have greatly accelerated over the course of 
the recent pandemic: the growing maturity of analytics and AI, the adoption of cloud platforms by enterprises, the expansion 
of  use  of  digital  channels  to  communicate  with  customers,  and  the  shift  by  financial  institutions  to  integrated  risk 
management solutions for end-to-end financial crime prevention. Our solutions form a comprehensive and unified portfolio 
based on our unique domain expertise for driving customer experience transformation and preventing financial crime as well 
as enhancing public safety. These solutions are built on innovative cloud platforms that are digital-first, integrating advanced 
analytics, AI and automation in a wide range of business applications.

We rely on several key assets to drive our growth:

•

•

•

•

•

•

Our market-leading open cloud platforms for Customer Engagement and Financial Crime and Compliance, 
which natively embed analytics, automation, AI, and digital capabilities, and are protected by a broad array 
of patents.

Our extensive portfolio of applications allows NICE’s customers to benefit from a wide range of both cloud 
and on-premises solutions.

Our  broad  array  of  proprietary  technologies  and  algorithms  in  the  domains  of  automation,  analytics, 
machine learning, speech-to-text, natural language processing, personality-based routing and others.

Our  access  to  data  for  improving  our  algorithms  through  machine  learning  and  AI,  which  relies  on  a 
combination of our expansive customer base, cloud deployments and domain expertise.

Our  solutions  cover  all  market  segments,  from  small  to  mid-sized  business  to  large  scale  Fortune  100 
enterprises.

Our solutions are mission critical for the operation of our customers, and our cloud platforms are essential 
for enabling a scalable and sustainable work-from-anywhere environment.

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•

•

•

•

•

•

Our market leadership, which makes us a well-recognized brand and creates top-of-mind awareness for our 
solutions in our areas of operation.

Our  large  partner  ecosystem  enables  us  to  reach  and  serve  a  large  number  of  customers  across  many 
countries.

Our loyal customer base: more than 25,000 organizations in over 150 countries, across many industries, and 
including 85 of the Fortune 100 companies, use NICE solutions.

Our ability to quickly drive mainstream adoption for innovative solutions and new technologies and trends, 
which we introduce to the market through our direct sales force and distribution network.

Our skilled employees and domain expertise in our core markets allows us to bring our customers the right 
solutions to address key business challenges and build strong customer partnerships.

Our services, customer support and operations, which enable our customers to quickly enjoy the benefits of 
our  solutions,  with  multiple  deployment  models  in  the  cloud  or  on-premises  throughout  the  world  and 
support for full value realization and customer success.

COVID-19 Update

Due to the COVID-19 pandemic, we have restricted our employee travel, shifted to work from home in locations 
around the world and have changed other operating procedures.  We continue to actively monitor the situation and have taken 
and  will  continue  to  take  certain  precautionary  and  preemptive  actions  to  minimize  impact  to  our  business  and  our 
employees.  In  addition,  we  have  and  will  continue  to  monitor  and  take  actions  to  abide  with  all  federal,  state  and  local 
regulatory requirements. Neither the duration nor the spread of the COVID-19 virus can be predicted. In this respect, see also 
the  discussion  under  Item  3.D.  “Risk  Factors  –  Risks  Relating  to  the  Global  Environment  –  Our  business,  facilities  or 
operations could be adversely affected by events outside of our control, such as natural disasters or health epidemics.” We 
will continue to drive uninterrupted business continuity in our operations while we closely track developments and may take 
further  actions  based  on  regulatory  mandates,  or  that  we  determine  are  in  the  best  interests  of  our  employees,  customers, 
partners, suppliers, and shareholders.

Recent Acquisitions 

The  following  acquisitions  were  accounted  for  by  the  acquisition  method  of  accounting,  and,  accordingly,  the 
purchase price was allocated to the assets acquired and liabilities assumed based on their respective fair values, or as an asset 
acquisition when substantially all of the fair value of the gross assets acquired is concentrated in a single identifiable asset or 
group  of  similar  identifiable  assets.  The  results  of  operations  related  to  each  acquisition  are  included  in  our  consolidated 
statements of income from the date of acquisition.

On August 20, 2018, we completed the acquisition of Mattersight Corporation (“Mattersight”), a leading provider of 
cloud-based analytics for customer service organizations. We acquired Mattersight for total consideration of approximately 
$105.1  million.  This  acquisition  brings  together  the  market’s  leading  behavioral  analytics  and  NICE’s  advanced  cloud 
innovation  capabilities,  empowering  organizations  to  improve  customer  experience  through  deep  understanding  of  the 
customer  persona.  The  acquisition  enables  organizations  to  benefit  from  an  enhanced  analytics  solutions  portfolio  in  the 
cloud, while driving personalization and efficiently creating real-time connections between customers and service.

In  addition,  from  time  to  time  we  complete  acquisitions  and  investments  that  are  not  considered  material  to  our 
business and operations. During 2020, we completed three additional acquisitions for a total consideration of approximately 
$164.6 million, and during 2019 we completed two acquisitions for a total consideration of approximately $26.7 million in 
cash.  For  additional  information  see  Note  1b  to  our  Consolidated  Financial  Statements  included  elsewhere  in  this  annual 
report.

Off-Balance Sheet Transactions

We have not engaged in nor been a party to any off-balance sheet transactions, as defined in Item 5 of Form 20-F.

55

Critical Accounting Policies

The  preparation  of  the  consolidated  financial  statements  in  conformity  with  U.S.  GAAP  requires  management  to 
make  estimates,  judgments  and  assumptions  that  affect  the  reported  amounts  of  assets  and  liabilities  and  disclosure  of 
contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenues and expenses 
during  the  reporting  period.  Actual  results  could  differ  from  those  estimates.  Management  believes  that  the  estimates, 
judgments and assumptions used are reasonable based upon information available at the time they are made. 

Management  believes  that  the  significant  accounting  policies,  which  affect  its  more  significant  judgments  and 
estimates used in the preparation of the consolidated financial statements, and those that are the most critical to aid in fully 
understanding and evaluating our reported results, include the following:

•

•

•

•

•

•

•

•

•

•

Revenue recognition;

Costs to obtain contracts;

Impairment of long-lived assets;

Income taxes;

Legal contingencies

Business combination;

Stock-based compensation;

Marketable securities;

Fair value of financial instruments; and

Exchangeable senior notes.

Revenue  Recognition.  We  generate  revenues  from  sales  of  cloud,  service  and  software    products,  which  include 
software  license,  SaaS,  network  connectivity,  hosting,  support  and  maintenance,  implementation,  configuration,  project 
management,  consulting  and  training,  and  software  licenses.  We  sell  our  cloud,  products  and  services  directly  through  our 
sales force and indirectly through a global network of distributors, system integrators and strategic partners, all of whom are 
considered end-users.

We recognize revenues in accordance with ASC No. 606, “Revenue from Contracts with Customers” (“ASC 606”). 
Under this standard, we recognize revenues when a customer obtains control of promised goods or services in an amount that 
reflects the consideration that we expect to receive in exchange for those goods or services. To determine revenue recognition 
for contracts that are within the scope of this standard, we perform the following five steps:

1) Identify the contract(s) with a customer

A  contract  with  a  customer  exists  when  (i)  there  is  an  enforceable  contract  with  the  customer  that  defines  each 
party’s  rights  regarding  the  goods  or  services  to  be  transferred  and  identifies  the  payment  terms  related  to  these  goods  or 
services; (ii) the contract has commercial substance; and (iii) we determine that collection of substantially all consideration 
for  goods  or  services  that  are  transferred  is  likely  based  on  the  customer’s  intent  and  ability  to  pay  the  promised 
consideration.  We  apply  judgment  in  determining  the  customer’s  ability  and  intent  to  pay,  which  is  based  on  a  variety  of 
factors, including the customer's historical payment experience.

2) Identify the performance obligations of the contract 

We enter into contracts that may include multiple performance obligations. We account for individual products and 
services separately if they are distinct – i.e., if a product or service is separately identifiable from other items in the contract 
and if a customer can benefit from it on its own or with other resources that are readily available to the customer.

56

3) Determine the transaction price 

The  transaction  price  is  determined  based  on  the  consideration  to  which  we  will  be  entitled  in  exchange  for 

transferring goods or services to the customer.

Payment terms and conditions vary by contract type. In instances where the timing of revenue recognition differs 
from the timing of invoicing, we generally do not include a significant financing component in our contracts since our sale 
prices are not subject to billing terms and the purpose of our contracts is not to receive financing from, or provide financing 
to, customers. 

Revenue is measured based on the consideration specified in a contract with a customer, excluding taxes assessed by 
a  governmental  authority  that  are  both  imposed  on  and  concurrent  with  a  specific  revenue-producing  transaction,  that  we 
collect from a customer. We enter into contracts that can include various combinations of products and services, which are 
generally capable of being distinct and accounted for as separate performance obligations.

 4) Allocate the transaction price to the performance obligations of the contract

We allocate the transaction price to each performance obligation identified based on its relative standalone selling 

price (“SSP”) out of the total consideration of the contract.

We use judgment in determining the SSP. If the SSP is not observable through standalone transactions, we estimate 
the  SSP  by  taking  into  account  available  information  such  as  geographic  or  regional  specific  factors,  internal  costs,  profit 
objectives, and internally approved pricing guidelines related to the performance obligations. 

We typically establish a SSP range for our products and services, which is reassessed on a periodic basis or when 
facts and circumstances change. SSP for products and services can evolve over time due to changes in Nice pricing practices 
that  are  influenced  by  intense  competition,  changes  in  demand  for  products  and  services,  and  economic  factors,  among 
others.

For products for which the SSP cannot be determined based on observable prices given that the same products are 
sold  for  a  broad  range  of  amounts  (i.e.,  the  selling  price  is  highly  variable),  the  SSP  included  in  a  contract  with  multiple 
performance obligations is determined by applying a residual approach whereby all other performance obligations within a 
contract are first allocated a portion of the transaction price based upon their respective SSP’s, with any residual amount of 
transaction price allocated to these product revenues.

5) Recognize revenue when (or as) the entity satisfies a performance obligation

We derive our cloud revenues from subscription services, which are comprised of subscription fees from granting 
customers  access  to  the  our  cloud  platforms,  network  connectivity  and  services  fees  for  deployment  of  certain  cloud 
platforms. 

Revenue  from  subscription  services  is  recognized  either  ratably  over  the  contract  period  or  based  on  usage,  and 
revenue from network connectivity is based on customer call usage and is recognized in the period the call is initiated and 
services fees for deployment are amortized over average customer life.

Revenue  is  recognized  at  the  time  the  related  performance  obligation  is  satisfied  by  transferring  the  promised 

product or service to the customer. 

Software  license  revenues  are  recognized  at  the  point  in  time  when  the  software  license  is  delivered  and  the 

customer obtains control of the asset.

Support  and  maintenance  service  revenues  are  recognized  ratably  over  the  term  of  the  underlying  maintenance 
contract term. Renewals of maintenance contracts create new performance obligations that are satisfied over the term with the 
revenues recognized ratably over the period of the renewal.

Professional services revenues, except fees for deployment of certain cloud platforms, are recognized as services are 
performed. We derive our cloud revenues from subscription services, which are comprised of subscription fees from granting 
customers access to our cloud computing services and from network connectivity. 

57

Costs  to  Obtain  Contracts.  We  capitalize  sales  commission  as  costs  of  obtaining  a  contract  when  they  are 
incremental and if they are expected to be recovered. We apply judgment in estimating the amortization period, by taking into 
consideration customer contract terms, history of renewals, expected length of customer relationship, as well as the useful life 
of the underlying technology and products. Amortization of sales commission expense is included in selling and marketing 
expenses in the accompanying consolidated statements of income. For costs that we would have capitalized and amortized 
over a period of one year or less, we elected to apply the practical expedient and expense these contract costs as incurred.  

Impairment of Long-Lived Assets. Our long-lived assets include goodwill, property and equipment and identifiable 

other intangible assets that are subject to amortization.

Goodwill represents the excess of the purchase price in a business combination over the fair value of the net tangible 
and intangible assets acquired. Under ASC 350, “Intangible - Goodwill and Other” (“ASC 350”), goodwill is not amortized, 
but rather is subject to an annual impairment test. ASC 350 requires goodwill to be tested for impairment at the reporting unit 
level at least annually or between annual tests in certain circumstances and written down when impaired. Goodwill is tested 
for impairment by comparing the fair value of the reporting unit with its carrying value. 

In 2020 we adopted ASU 2017-04. Therefore, if we determines that it is more likely than not that the fair value of a 
reporting unit is less than its carrying value, then the we prepares a quantitative  analysis to determine whether the carrying 
value  of  reporting  unit  exceeds  its  estimated  fair  value.  If  the  carrying  value  of  a  reporting  unit  exceeds  its  estimated  fair 
value,  we  recognizes  an  impairment  of  goodwill  for  the  amount  of  this  excess,  in  accordance  with  the  guidance  in  FASB 
Accounting Standards Update (“ASU”) No. 2017-04, Intangibles - Goodwill and Other (Topic 350), Simplifying the Test for 
Goodwill Impairment, which the company adopted as of January 1, 2020.

During  the  fourth  quarter  of  each  of  the  fiscal  years  ended  December  31,  2018,  2019  and  2020,  we  performed  a 
qualitative  assessment  for  our  reporting  units  and  concluded  that  the  qualitative  assessment  did  not  result  in  a  more  likely 
than  not  indication  of  impairment,  and  therefore  no  further  impairment  testing  was  required.  Accordingly,  no  impairment 
charge was recognized during any of such fiscal years.

Income  Taxes.  To  prepare  our  consolidated  financial  statements,  we  estimate  our  income  taxes  in  each  of  the 
jurisdictions  in  which  we  operate,  and  in  certain  of  these  jurisdictions,  our  income  taxes  are  calculated  based  on  our 
assumptions as to our entitlement to various benefits under the applicable tax laws in the jurisdiction. The entitlement to such 
benefits depends upon our compliance with the terms and conditions set out in these laws.

We  account  for  income  taxes  in  accordance  with  ASC  740,  “Income  Taxes.”  This  topic  prescribes  the  use  of  the 
liability  method  whereby  deferred  tax  asset  and  liability  account  balances  are  determined  based  on  differences  between 
financial reporting and tax bases of assets and liabilities, and are measured using the enacted tax rates and laws that will be in 
effect when the differences are expected to reverse. We provide a valuation allowance, if necessary, to reduce deferred tax 
assets to the amount that is more likely than not to be realized. Deferred tax assets and deferred tax liabilities are presented 
under long-term assets and long-term liabilities, respectively.

We implement a two-step approach to recognize and measure uncertain tax positions. The first step is to evaluate the 
tax position taken or expected to be taken in a tax return by determining if the weight of available evidence indicates that it is 
more  likely  than  not  that,  on  an  evaluation  of  the  technical  merits,  the  tax  position  will  be  sustained  on  audit,  including 
resolution of any related appeals or litigation processes. The second step is to measure the tax benefit as the largest amount 
that is more than 50% (cumulative basis) likely to be realized upon ultimate settlement.

We classify interest and penalties on income taxes (which includes uncertain tax positions) as taxes on income.

Legal Contingencies. We are currently involved in various claims and legal proceedings. We review the status of 
each matter and assess its potential financial exposure. If the potential loss from any claim or legal proceeding is considered 
probable and the amount can be reasonably estimated, we accrue a liability for the estimated loss.

Business  Combination.  We  apply  the  provisions  of  ASC  805,  “Business  Combination,”  and  we  allocate  the  fair 
value of purchase consideration to the tangible assets acquired, liabilities assumed and intangible assets acquired based on 
their estimated fair values. The excess of the fair value of purchase consideration over the fair values of these identifiable 

58

assets  and  liabilities  is  recorded  as  goodwill.  When  determining  the  fair  values  of  assets  acquired  and  liabilities  assumed, 
management makes significant estimates and assumptions, especially with respect to intangible assets. Significant estimates 
in valuing certain intangible assets include, but are not limited to, future expected cash flows from customer relationships, 
acquired  technology  and  acquired  trademarks  from  a  market  participant  perspective,  useful  lives  and  discount  rates. 
Management’s  estimates  of  fair  value  are  based  upon  assumptions  believed  to  be  reasonable,  but  which  are  inherently 
uncertain  and  unpredictable  and,  as  a  result,  actual  results  may  differ  from  estimates.  Acquisition-related  expenses  are 
recognized separately from the business combination and are expensed as incurred.

We  account  for  a  transaction  as  an  asset  acquisition  pursuant  to  the  provisions  of  ASU  2017-01,  “Clarifying  the 
Definition  of  a  Business,”  when  substantially  all  of  the  fair  value  of  the  gross  assets  acquired  is  concentrated  in  a  single 
identifiable  asset  or  group  of  similar  identifiable  assets,  or  otherwise  does  not  meet  the  definition  of  a  business.  Asset 
acquisition-related costs are capitalized as part of the asset or assets acquired. 

Stock-based  Compensation.  We  account  for  stock-based  compensation 

in  accordance  with  ASC  718, 
“Compensation  -  Stock  Compensation”  (“ASC  718”),  which  requires  the  measurement  and  recognition  of  stock  base 
compensation expense based on estimated fair values for all share-based payment awards made to employees and directors. 
ASC 718 requires companies to estimate the fair value of equity-based payment awards on the date of grant using an option-
pricing model and account for forfeitures as they occur.

We  recognize  compensation  expenses  for  the  value  of  our  awards,  which  have  graded  vesting,  based  on  the 

accelerated attribution method over the requisite service period of each of the awards.

We  estimate  the  fair  value  of  stock  options  granted  using  the  Black-Scholes-Merton  option-pricing  model,  which 
requires a number of assumptions: the expected volatility is based upon actual historical stock price movements; the expected 
term  of  options  granted  is  based  upon  historical  experience  and  represents  the  period  of  time  that  options  granted  are 
expected to be outstanding; the risk-free interest rate is based on the yield from U.S. Federal Reserve zero-coupon bonds with 
an equivalent term; and the expected dividend rate (an annualized dividend yield) is based on the per share dividend declared 
by our Board of Directors.

We measure the fair value of restricted stock based on the market value of the underlying shares at the date of grant. 
The  fair  value  of  certain  performance  share  units  with  market-based  performance  conditions  granted  under  the  employee 
equity plan was estimated on the grant date using the Monte Carlo valuation methodology.

Marketable Securities. We account for investments in debt securities in accordance with ASC 320, “Investments - 
Debt  and  Equity  Securities”  and  ASC  No.  326,  “Financial  Instruments  -  Credit  Losses”.  Management  determines  the 
appropriate classification of our investments in debt securities at the time of purchase and re-evaluates such determinations at 
each balance sheet date.

Marketable  securities  classified  as  “available-for-sale”  (“AFS”)  are  carried  at  fair  value,  based  on  quoted  market 
prices.  Unrealized  gains  and  losses  are  reported  in  a  separate  component  of  shareholders’  equity  in  accumulated  other 
comprehensive income, net of taxes. Gains and losses are recognized when realized, on a specific identification basis, in our 
consolidated statements of income.

For each reporting period, we evaluate whether declines in fair value below carrying value are due to expected credit 
losses, as well as our ability and intent to hold the investment until a forecasted recovery occurs, in accordance with ASC 
326. Allowance for credit losses on AFS debt securities are recognized as a charge in financial expenses (income), net, on the 
consolidated  statements  of  income,  and  any  remaining  unrealized  losses,  net  of  taxes,  are  included  in  accumulated  other 
comprehensive income (loss). In 2019 and 2018, no other than temporary impairment were recorded and in 2020 no credit 
losses were recorded.

In  2020,  we  classified  all  our  securities  with  maturities  beyond  12  months  as  current  assets  under  the  caption 
marketable securities on the consolidated balance sheet. These securities are available to support current operations and we 
may sell these debt securities prior to their stated maturities.

59

Fair  Value  of  Financial  Instruments.  We  apply  ASC  820,  “Fair  Value  Measurements  and  Disclosures”  (“ASC 
820”).  Under  this  standard,  fair  value  is  defined  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a 
liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date. We measure our 
investments in money market funds classified as cash equivalents, marketable securities and our foreign currency derivative 
contracts at fair value.

In determining fair value, we use various valuation approaches. ASC 820 establishes a hierarchy for inputs used in 
measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring 
that the most observable inputs be used when available. Observable inputs are inputs that market participants would use in 
pricing the asset or liability developed based on market data obtained from sources independent of us. Unobservable inputs 
are inputs that reflect our assumptions about the assumptions market participants would use in pricing the asset or liability 
developed based on the best information available in the circumstances.

The hierarchy is broken down into three levels based on the inputs as follows:

•

•

•

Level 1 - Valuations based on quoted prices in active markets for identical assets that we have the ability to 
access.  Since  valuations  are  based  on  quoted  prices  that  are  readily  and  regularly  available  in  an  active 
market, valuation of these products does not entail a significant degree of judgment.

Level  2  -  Valuations  based  on  one  or  more  quoted  prices  in  markets  that  are  not  active  or  for  which  all 
significant inputs are observable, either directly or indirectly.

Level  3  -  Valuations  based  on  inputs  that  are  unobservable  and  significant  to  the  overall  fair  value 
measurement.

The availability of observable inputs can vary from investment to investment and is affected by a wide variety of 
factors,  including,  for  example,  the  type  of  investment,  the  liquidity  of  markets  and  other  characteristics  particular  to  the 
transaction. To the extent that valuation is based on models or inputs that are less observable or unobservable in the market, 
the determination of fair value requires more judgment and the investments are categorized as Level 3.

Our marketable securities, exchangeable senior notes and foreign currency derivative contracts are classified within 
Level 2. For more information, see Note 3, Note 10 and Note 15 to our consolidated financial statements included elsewhere 
in this annual report.

The carrying amounts of cash and cash equivalents, short-term bank deposits, trade receivables and trade payables, 

approximate their fair value due to the immediate or short-term maturities of these financial instruments. 

Exchangeable  Senior  Notes.  We  apply  ASC  815  “Derivative  and  Hedging”  (“ASC  815”)  and  ASC  470 
“Debt”  (“ASC  470”).  Under  these  standards,  we  separately  account  for  the  liability  and  equity  components  of  convertible 
debt instruments that may be settled in cash in a manner that reflects our nonconvertible debt borrowing rate. The liability 
component  at  issuance  is  recognized  at  fair  value,  based  on  the  fair  value  of  a  similar  instrument  that  does  not  have  a 
conversion feature. The equity component is based on the excess of the principal amount of the debentures over the fair value 
of the liability component, after adjusting for an allocation of debt issuance costs, and is recorded as additional paid in capital 
in excess of par. Debt discounts are amortized as additional non-cash interest expense over the expected life of the debt. We 
allocated the total issuance costs incurred to the liability and equity components of the convertible senior notes based on the 
same proportions as the proceeds from the notes.

Recently Adopted Accounting Standards

On  January  1,  2020,  we  adopted  Accounting  Standards  Update  No.  2016-13,  Financial  Instruments-Credit  Losses 
(Topic  326):  Measurement  of  Credit  Losses  on  Financial  Instruments,  using  the  modified  retrospective  transition  method. 
Upon adoption, we changed our impairment model to utilize a forward-looking current expected credit losses (CECL) model 
in  place  of  the  incurred  loss  methodology  for  financial  instruments  measured  at  amortized  cost,  including  our  accounts 
receivable. In addition, we modified our impairment model to the CECL model for available for sale (“AFS”) debt securities 
and  discontinued  using  the  concept  of  “other  than  temporary”  impairment  on  AFS  debt  securities.  CECL  estimates  on 
accounts receivable are recorded as general and administrative expenses on our  consolidated statements of income. CECL 
estimates on AFS debt securities are recognized in interest and other income (expense), net on our  consolidated statements of 

60

income.  The  cumulative  effect  adjustment  from  adoption  was  immaterial  to  our  consolidated  financial  statements.  We 
continue to monitor the financial implications of the COVID-19 pandemic on expected credit losses.

In  January  2017,  the  FASB  issued  ASU  2017-04  “Intangibles  -  Goodwill  and  Other  (ASC  350):  Simplifying  the 
Accounting for Goodwill Impairment “ADR” (“ASU 2017-04”). ASU 2017-04 eliminates step 2 of the goodwill impairment 
test, which requires the calculation of the implied fair value of goodwill by assigning the fair value of a reporting unit to all of 
its assets and liabilities as if that reporting unit had been acquired in a business combination. Instead, an entity will compare 
the fair value of a reporting unit with its carrying amount and recognize an impairment charge for the amount by which the 
carrying  amount  exceeds  the  reporting  unit’s  fair  value.  ASU  2017-04  is  effective  for  annual  or  any  interim  goodwill 
impairment tests in fiscal years beginning after December 15, 2019. We adopted ASU 2017-04 effective January 1, 2020 with 
no material impact on our consolidated financial statements.

In  August  2018,  the  FASB  issued  ASU  2018-15,  “Intangibles  –  Goodwill  and  Other  –  Internal-Use  Software 
(Subtopic 350-40): Customer’s Accounting for Implementation Costs Incurred in a Cloud Computing Arrangement That Is a 
Service  Contract.”  The  new  standard  requires  capitalization  of  the  implementation  costs  incurred  in  a  cloud  computing 
arrangement that is a service contract, with the requirements for capitalization costs incurred to develop or obtain internal-use 
software. The new standard also requires presenting the capitalized implementation costs and their related amortization and 
cash  flows  on  the  financial  statements  in  consistent  with  the  prepaid  amounts  and  fees  related  to  the  associated  cloud 
computing arrangement. Capitalized implementation costs will be required to be amortized over the term of the arrangement, 
beginning  when  the  module  or  component  of  the  cloud  computing  arrangement  that  is  a  service  contract  is  ready  for  its 
intended use. We adopted ASU 2018-15 effective January 1, 2020 on a prospective basis without a material impact to the 
Consolidated Financial Statements.

Recently Issued Accounting Standards Not Yet Adopted

In  August  2020,  the  FASB  issued  ASU  2020-06,  which  simplifies  the  guidance  on  the  issuer’s  accounting  for 
convertible debt instruments by removing the separation models for (1) convertible debt with a cash conversion feature and 
(2) convertible instruments with a beneficial conversion feature. As a result, entities will not separately present in equity an 
embedded conversion feature in such debt. Instead, they will account for a convertible debt instrument wholly as debt, unless 
certain other conditions are met. The elimination of these models will reduce reported interest expense and increase reported 
net  income  for  entities  that  have  issued  a  convertible  instrument  that  was  within  the  scope  of  those  models  before  the 
adoption of ASU 2020-06. ASU 2020-06 also requires that the effect of potential share settlement be included in the diluted 
EPS calculation when an instrument may be settled in cash or share. This amendment removes current guidance that allows 
an entity to rebut this presumption if it has a history or policy of cash settlement. Furthermore, ASU 2020-06 requires the 
application of the if-converted method for calculating diluted earnings per share, the treasury stock method will be no longer 
available.  The  provisions  of  ASU  2020-06  are  applicable  for  fiscal  years  beginning  after  December  15,  2021,  with  early 
adoption permitted no earlier than fiscal years beginning after December 15, 2020. We are currently evaluating the impact of 
ASU 2020-06 on our consolidated financial statements.

In  December  2019,  the  FASB  issued  ASU  2019-12,  Income  Taxes  (Topic  740):  Simplifying  the  Accounting  for 
Income Taxes. This standard simplifies the accounting for income taxes by eliminating certain exceptions to the guidance in 
Topic 740 related to the approach for intra-period tax allocation, the methodology for calculating income taxes in an interim 
period and the recognition of deferred tax liabilities for outside basis differences. The new guidance also simplifies aspects of 
the accounting for franchise taxes and enacted changes in tax laws or rates and clarifies the accounting for transactions that 
result in a step-up in the tax basis of goodwill and allocating consolidated income taxes to separate financial statements of 
entities  not  subject  to  income  tax.  ASU  2019-12  is  effective  for  annual  and  interim  periods  in  fiscal  years  beginning  after 
December 15, 2020. Early adoption is permitted. The adoption of ASU 2019-12 is not expected to have a significant impact 
on our consolidated financial statements.

61

Results of Operations

The  following  table  sets  forth  our  selected  consolidated  statements  of  income  for  the  years  ended  December  31, 

2019 and 2020, expressed as a percentage of total revenues (totals may not add up due to rounding).

Revenue

Cloud

Services

Product

Cost of revenue

Cloud

Services

Product

Gross profit

Operating expenses

Research and development, net

Selling and marketing

General and administrative

Total operating expenses

Operating income

Financial expenses and other, net

Income before taxes

Taxes on income

Net income

2019

2020

 37.9 %

 47.2 %

 45.1 

 17.0 

 100.0 

 41.7 

 11.1 

 100.0 

 18.4 

 13.9 

 1.5 

 33.8 

 66.2 

 12.3 

 28.1 

 10.6 

 51.0 

 15.2 

 0.3 

 14.9 

 3.1 

 11.8 

 20.6 

 12.1 

 1.3 

 34.0 

 66.0 

 13.2 

 27.0 

 11.0 

 51.2 

 14.8 

 0.3 

 14.4 

 2.5 

 11.9 

Comparison of Years Ended December 31, 2019 and 2020

For a comparison of our results for the years ended December 31, 2018 and 2019, please refer to Item 5 in our annual 
report on Form 20-F for the year ended December 31, 2019, filed with the SEC on April 6, 2020

Our  revenues 

increased  by  approximately  $74.1  million,  or  5%,  from  $1,573.9  million 

the  year 
ended  December  31,  2019  to  $1,648  million  in  the  year  ended  December  31,  2020.  The  increase  consisted  of  a  $82.4 
million increase in Customer Engagement revenue which was partly offset by an $8.3 million decrease in Financial Crime 
and Compliance revenue. 

in 

The  revenue  growth  of  our  Customer  Engagement  business  segment  in  2020  is  mainly  attributed  to  the  increased 
demand  for  our  cloud  platform  CXone  including  the  ongoing  expansion  of  our  customer  base  and  further  penetration  into 
both large organizations and the mid-market as well as expanded usage by our existing customer base.

62

The revenue decrease in our Financial Crime and Compliance business segment in 2020 is primarily attributed to the 
increased adoption of our cloud platforms X-Sight and Xceed  by our customers which results in revenue recognition over 
longer  periods  compared  to  revenue  recognition  of  on-premise  solutions  recognized  immediately,  as  well  as  decreases  in 
product and professional service  revenues primarily resulting from COVID.

Cloud revenue

Service revenue

Product revenue

Total revenue

Years Ended December 31, Percentage 

(In millions)

2019

2020

Change
2019-2020

595.7 

709.1 

269.1 

777.3 

687.5 

183.2 

$ 

1,573.9  $ 

1,648.0 

 30.5 %

 (3.0) 

 (31.9) 

 4.7 %

Our cloud revenue in 2020 increased by 30.5%, or $181.6 million, to $777.3 million compared to $595.7 million in 
2019, mainly due to growing demand for our cloud platforms, including new customers buying cloud-based solutions as part 
of our expansion in the mid-market.

Our service revenue in 2020 decreased by 3.0%, or $21.6 million, to $687.5 million compared to $709.1 million in 
2019, mainly due to a decrease in professional services revenue from on-premise implementations resulting primarily from 
increased cloud adoption of our solutions.

Our product revenue in 2020 decreased by 31.9%, or $85.9, to $183.2 million compared to $269.1 million in 2019, 

primarily due to increased adoption of our cloud solutions and the slowdown of on-premise purchases during COVID.

Revenue by Region

Years Ended December 31,
(In millions)

2019

2020

Percentage 
Change
2019-2020

United States, Canada and Central and South America (“Americas”)

$ 

1,234.5  $ 

1,353.3 

 9.6 %

Europe, the Middle East and Africa (“EMEA”)

Asia-Pacific (“APAC”)

Total revenues

216.2 

123.2 

184.5 

110.2 

 (14.6) 

 (10.6) 

$ 

1,573.9  $ 

1,648.0 

 4.7 %

Revenue  in  Americas  increased  in  2020  by  9.6%,  or  $118.8  million,  to  $1,353.3  million  compared  to  $1,234.5 

million in 2019, mainly due to increased demand for our solutions delivered via our cloud platforms, primarily CXone.

Revenue in EMEA decreased in 2020 by 14.6%, or $31.7 million, to $184.5 million compared to $216.2 million in 
2019,    primarily  attributed  to  the    increased  adoption  of  our  cloud  platforms  by  our  customers  which  results  in  revenue 
recognition over longer periods, compared to revenue recognition of on-premise solutions recognized immediately, as well as 
decreases in product and service  revenues.

Revenue in APAC decreased in 2020 by 10.6%, or $13.0 million, to $110.2 million compared to $123.2 million in 
2019. Decrease in revenue in 2020 is primarily attributed to the  increased adoption of our cloud platforms by our customers 
which  results  in  revenue  recognition  over  longer  periods,  compared  to  revenue  recognition  of  on-premise  solutions 
recognized immediately, as well as decreases in product and service  revenues.

63

 
 
 
 
 
 
 
 
 
 
Cost of Revenue

Cost of cloud revenue

Cost of service revenue

Cost of product revenue

Total cost of revenue

Years Ended December 31, Percentage

(In millions)

2019

2020

Change
2019-2020

$ 

289.9  $ 

219.0 

22.9 

$ 

531.8  $ 

340.0 

199.8 

22.2 

562.0 

 17.3 %

 (8.8) 

 (3.3) 

 5.7 %

Our  cost  of  cloud  revenue  in  2020  increased  by  $50.1  million,  or  17.3%  compared  to  2019,  and  decreased  as  a 
percentage of cloud revenue. The increase is primarily due to an increase in our cloud sales.The decrease as percentage of 
revenue is primarily due to increased scale in our cloud business. 

Our  cost  of  service  revenue  in  2020  decreased  by  $19.2  million,  or  8.8%,  compared  to  2019  and  decreased  as  a 
percentage of service revenue. The decrease as a percentage of service revenue in 2020 is primarily attributed to increased 
efficiency in our services organization.

Our  cost  of  product  revenue  in  2020  decreased  by  $0.7  million,  or    3.3%,  compared  to  2019  and  increased  as  a 

percentage of product revenue compared to 2019, mainly due to a different mix of product solutions sold during 2020.

Gross Profit

Gross profit on cloud revenue

as a percentage of cloud revenue

Gross profit on service revenue

as a percentage of service revenue

Gross profit on product revenue

as a percentage of product revenue

Total gross profit

as a percentage of total revenue

Years Ended December 31, Percentage

(In millions)

2019

2020

Change
2019-2020

$ 

305.9 

$ 

437.3 

 43.0 %

 51.3 %

 56.3 %

490.1 

 69.0 

246.2 

0.9 

487.7 

 70.9 

161.0 

0.9 

 (0.5) 

 (34.6) 

$  1,042.2 

$  1,086.1 

 4.2 %

 66.2 %

 65.9 %

Our  gross  profit  on  cloud  revenue  was  $437.3  in  2020  compared  to  $305.9  in  2019,  representing  an  increase  of 
$131.4  million,  or  43.0%.  Our  gross  profit  of  cloud  revenue  as  percentage  of  cloud  revenue  increased  to  56.3%  in  2020 
compared to 51.3% in 2019. Increase in cloud gross profit and margin is mainly attributed to scaling in our cloud business 
and efficiencies in our internal operations.

Our gross profit on service revenue was $487.7 in 2020 compared to $490.1 in 2019, representing a decrease of $2.4 
million,  or  0.5%,  which  is  mainly  attributed  to  decrease  in  professional  services  revenue  from  fewer  on-premise 
implementations  resulting  primarily  from  our  transition  to  increased  cloud  delivery  of  our  solutions.  As  a  percentage  of 
service revenue, our gross profit of service revenue  increased to 70.9% in 2020 compared to 69.0% in 2019, mainly due to 
increased efficiency in our services organization, and to a decrease in professional services revenue from fewer on-premise 
implementations resulting primarily from our transition to increased cloud delivery of our solutions. 

Our  gross  profit  on  product  revenue  was  $161.0  in  2020  compared  to  $246.2  in  2019,  representing  a  decrease  of 
$85.2  million,  or  34.6%,  which  is  mainly  attributed  to  the  decrease  demand  for  our  product  based  solutions  as  part  of  the 
transition  to  cloud  adoption  solutions.  Our  gross  profit  of  product  revenue  as  percentage  of  product  revenue  decreased  to 
87.9% in 2020 compared to 91.5% in 2019, mainly due to a different mix of product solution sold during 2020.

64

 
 
 
 
 
 
 
 
 
 
Operating Expenses

Research and development, net

Selling and marketing

General and administrative

Total operating expenses

Years Ended December 31,

Percentage

(In millions)

2019

2020

Change
2019-2020

$ 

193.7  $ 

441.7 

168.0 

803.4 

$ 

218.2 

445.1 

180.7 

844.0 

 12.6 %

 0.8 %

 7.6 %

 5.1 %

Research  and  Development,  Net.  Net  research  and  development  expenses  increased  by  $24.5  million  to  $218.2 
million  in  2020  compared  to  $193.7  million  in  2019,  and  represented  13.2%  and  12.3%  of  revenues  in  2020  and  2019, 
respectively. The increase in research and development expenses is attributed mainly to an increase in headcount to further 
drive innovation in our solutions, to support the transition to cloud platforms. 

Selling  and  Marketing  Expenses.  Selling  and  marketing  expenses  increased  by  $3.4  million  to  $445.1  million  in 
2020  compared  to  $441.7  million  in  2019,  which  represented  27.0%  and  28.1%  of  total  revenues  in  2020  and  in  2019, 
respectively. The increase in selling and marketing expenses is attributed primarily to increase in marketing costs related to 
lead generation, driving ongoing expansion  in brand recognition and increases in sales commissions, which was partly offset 
by a decrease in  amortization of intangible assets. 

General and Administrative Expenses. General and administrative expenses in 2020 were $180.7 million compared 
to  $168.0  million  in  2019,  which  represented  11.0%  of  total  revenues  in  2020,  as  compared  to  10.7%  of  total  revenues  in 
2019.  The  increase  in  general  and  administrative  expenses  is  attributed  primarily  to  increased  headcount  which  is 
corresponding to the increased scale of our business and to stock-based compensation costs, driven mainly by a higher fair 
value of employee equity awards correlating with our increased stock price.

Financial Expenses and Other, net

Financial expenses and other, net

Years Ended December 31,
(In millions)

2019

2020

Percentage
Change
2019-2020

$ 

4.4  $ 

4.9 

 11.4 %

Financial Expense and Other, net. Financial expenses and other, net, increased by $0.5 million to $4.9 million in 
2020 compared to $4.4 million in 2019. The slight increase in financial expenses and other, net is attributable primarily to 
increasing  interest  expenses  due  to  amortization  of  premium-discount  on  purchased  bonds  and  the  prepayment  of  our 
outstanding indebtedness under our term loan agreement which resulted in acceleration of amortization of issuance cost.

Taxes on Income. Total tax expenses were $40.8 million in 2020 and $48.4 million in 2019. Our effective tax rate 

was 17.2% in 2020 and 20.6% in 2019.

The decrease in 2020 of $7.6 million in tax expenses and the decrease in our effective tax rate from 20.6% in 2019 

to 17.2% in 2020 is mainly due to increased profitability in lower tax jurisdictions as compared to the prior year.

The majority of our income in Israel continues to benefit from reduced tax rates, which was 12% in 2020 and 2019, 
pursuant  to  our  Preferred  Technology  Enterprise  programs,  which  is  discussed  in  Note  13  of  our  consolidated  financial 
statements under the caption “Taxes on Income”.

65

 
 
 
 
 
Net Income. Net income increased by $10.4 million to $196.3 million in 2020 compared to $185.9 million in 2019. 
The increase in 2020 resulted primarily from an increase in our revenue and gross profit and a decrease in our tax expenses, 
partially offset by higher operating expenses.

Liquidity and Capital Resources

In  recent  years,  the  cash  generated  from  our  operating  activities  has  financed  our  operations  as  well  as  the 
repurchase of our ordinary shares. Generally, we invest our excess cash in highly liquid investment grade securities. As of 
December 31, 2020, we had $1,463.9 million of cash and cash equivalents and short-term investments, as compared to $981.5 
million at December 31, 2019.

Cash  provided  by  operating  activities  was  $480.3  million  and  $374.2  million  in  2020  and  2019,  respectively.  Net 
cash from operations in 2020 consisted primarily of net income of $196.3 million, adjusted for non-cash activities such as 
depreciation  and  amortization  of  $182.0  million,  stock-based  compensation  of  $101.7  million  as  well  as  working  capital 
changes derived from an increase in deferred revenues of $63.2 million, an increase in accrued expenses and other liabilities 
of $14.9 million, a decrease in deferred taxes of $33.2 million and an increase in trade receivables of $22.2 million. Net cash 
from  operations  in  2019  consisted  primarily  of  net  income  of  $185.9  million,  adjusted  for  non-cash  activities  such  as 
depreciation  and  amortization  of  $173.2  million,  stock-based  compensation  of  $80.9  million  as  well  as  working  capital 
changes derived from an increase in deferred revenues of $13.8 million, an increase in accrued expenses and other liabilities 
of $31.7 million, a decrease in deferred taxes of $12.2 million and a decrease in trade receivables of $29.9 million.

Net cash used in investing activities was $465.1 million and $344.3 million in 2020 and 2019, respectively. In 2020, 
net cash used in investing activities consisted primarily of payments for the three additional acquisitions of companies in the 
amount  of  $147.3  million,  net  investment  in  marketable  securities  and  short-term  bank  deposits  of  $254.5  million  and 
purchase of property, equipment of $24.2 million and capitalization of internal use software costs of $39.1 million. In 2019, 
net cash used in investing activities consisted primarily of payment for the acquisitions of additional companies in the amount 
of  $26.0  million,  net  investment  in  marketable  securities  and  short-term  bank  deposits  of  $256.3  million  and  purchase  of 
property, equipment of $27.3 million and capitalization of internal use software costs of $34.7 million.

Net  cash  provided  by  (used  in)  financing  activities  was  $196.8  million  and  $(42.7)  million  in  2020  and  2019, 

respectively.

In  2020,  net  cash  provided  by  financing  activities  was  attributed  primarily  to  proceeds  from  issuance  of 
exchangeable notes in the amount of $451.4 million and proceeds from the issuance of shares upon the exercise of options of 
$8.9 million, which were partly offset by repayment of long term debt in the amount of $215.0 million and the repurchase of 
our ordinary shares of $48.3 million. In 2019, net cash used in financing activities was attributed primarily to the repurchase 
of our ordinary shares of $47.3 million which were partly offset by proceeds from issuance of shares upon exercise of options 
of $5.4 million.

Research and Development and Intellectual Property

For  information  on  our  research  and  development  policies  and  intellectual  property,  please  see  “Research  and 

Development” and “Intellectual Property” under Item 4, “Information on the Company” in this annual report.

Trend Information

For information on trends in our industry, please see Item 4, “Information on the Company—Business Overview—

Industry and Technology Trends” in this annual report.

For more information on trends, uncertainties, demands, commitments or events that may have a material effect on 

revenue, please see Item 3, “Key Information—Risk Factors” in this annual report.

66

Contractual Obligations

Set  forth  below  are  our  contractual  obligations  and  other  commercial  commitments  as  of  December  31,  2020  (in 

thousands).

Contractual Obligations

Total

Payments Due by Period

Less than 1 
year

1- 3 years

3-5 years

More than 5 
years

Long-term debt obligations, including 

estimated interest *

Operating Leases

Unconditional Purchase Obligations

Severance Pay**

Total Contractual Cash Obligations

Uncertain Income Tax Positions ***

$ 

$ 

$ 

$ 

$ 

760,073  $ 

3,594  $ 

7,187  $ 

749,292  $ 

149,869

22,777

34,465

20,617

114,251  $ 

54,522  $ 

59,035  $ 

694  $ 

— 

72,010

— 

16,229 

1,040,422  $ 

80,893  $ 

100,687  $ 

770,603  $ 

72,010 

73,256 

* 

** 

*** 

Debt  obligations  includes  senior  exchangeable  notes.  The  principal  balances  of  the  senior  exchangeable  notes  are 
reflected  in  the  payment  periods  in  the  table  above  based  on  their  respective  contractual  maturities  assuming  no 
conversion.  However,  the  2017    notes  are  exchangeable  as  of  Jan  1,2020,  and  as  such  the  value  of  these  senior 
exchangeable  notes  is  included  within  current  liabilities  on  our  consolidated  balance  sheets.  See  Note  15  to  our 
consolidated financial statements included elsewhere in this Annual Report for further details.

Severance pay relates to accrued obligations to employees as required under applicable labor laws. These obligations 
are payable only upon termination, retirement or death of the respective employees.

Uncertain income tax positions under ASC 740 are due upon settlement and we are unable to reasonably estimate 
the  ultimate  amount  or  timing  of  settlement.  See  Note  13(i)  of  our  consolidated  financial  statements  for  further 
information regarding our liability under ASC 740.

Other Commercial Commitments

Amount of Commitment Expiration Per Period

Total 
Amounts 
Committed

Less than 1 
year

1- 3 years

3- 5 years

More than 5 
years

Guarantees

$ 

4,129  $ 

3,554  $ 

575  $ 

—  $ 

— 

67

Item 6. 

Directors, Senior Management and Employees.

Item 6A. 

Directors and Senior Management.

The  following  tables  set  forth,  as  of  March  8,  2021,  the  name,  age  and  position  of  each  of  our  directors  and 
executive officers and, in regard to our directors, any of the committees of our board of directors on which they serve and 
whether any such director is an outside director:

Audit 
Committee 
Member

Compensation 
Committee 
Member

Internal 
Audit 
Committee 
Member

Mergers and 
Acquisitions 
Committee 
Member

Nominations 
Committee 
Member

Outside 
Director*

Members of the Board of Directors

Name

Age

Position

David Kostman

56

Chairman of 
the Board of 
Directors

Rimon Ben-
Shaoul

76

Director

Dan Falk

76

Director

Yocheved Dvir

68

Director

Yehoshua 
Ehrlich

71

Director

Leo Apotheker

67

Director

Joe Cowan

72

Director

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

Zehava Simon

62

Director

X

*

See Item 6, “Directors, Senior Management and Employees—Board Practices— Outside Directors.”

68

Members of Management

Name

Barak Eilam

Beth Gaspich

Eran Liron

Barry Cooper

Craig Costigan

Paul Jarman

Shiri Neder

Tali Mirsky

Age
45

55

53

50

60

51

45

48

Position

Chief Executive Officer

Chief Financial Officer

Executive Vice President, Marketing and Corporate Development

President, Enterprise Group

Chief Executive Officer, NICE Actimize

Chief Executive Officer, NICE inContact

Executive Vice President, Human Resources

Corporate  Vice  President,  General  Counsel  and  Corporate 
Secretary

David Kostman has served as one of our directors since 2001 (with the exception of the period between June 2007 
and July 2008), and as our Chairman of the Board since February 2013. Mr. Kostman is currently co-CEO and board member 
of Outbrain, Inc. and serves on the board of directors of ironSource Ltd. and Tivit S.A.. Mr. Kostman is also a former board 
member of publicly traded Retalix Ltd. (acquired by NCR). From 2006 until 2008, Mr. Kostman was a Managing Director in 
the investment banking division of Lehman Brothers, heading the Global Internet Group. From April 2003 until July 2006, 
Mr.  Kostman  was  Chief  Operating  Officer  and  then  Chief  Executive  Officer  of  Delta  Galil  USA,  a  subsidiary  of  publicly 
traded Delta Galil Industries Ltd. From 2000 until 2002, Mr. Kostman was President of the International Division and Chief 
Operating Officer of publicly traded VerticalNet Inc. Prior to that Mr. Kostman worked in the investment banking divisions 
of Lehman Brothers from 1994 to 2000, focusing on the technology and Internet sectors, and NM Rothschild & Sons from 
1992 to 1993, focusing on mergers and acquisitions and privatizations. Mr. Kostman holds a Bachelor’s degree in Law from 
Tel Aviv University and a Master’s degree in Business Administration from INSEAD.

Rimon Ben-Shaoul has served as one of our directors since September 2001. Between 2001 and 2005, Mr. Ben-
Shaoul  has  served  as  Co-Chairman,  President,  and  Chief  Executive  Officer  of  Koonras  Technologies  Ltd.,  a  technology 
investment  company  controlled  by  LEADER  Ltd.,  an  Israeli  holding  company.  Since  2002  Mr.  Ben-Shaoul  serves  as 
Chairman of Grand AutoMotive LLP. Mr. Ben-Shaoul also served as a director of MIND C.T.I. Ltd., BVR Systems Ltd. and 
several private companies. In addition, he served as the President and Chief Executive Officer of Polar Communications Ltd., 
which manages media and communications investments. Mr. Ben-Shaoul also served as the Chairman of T.A.T Technologies 
Ltd., a public company listed on NASDAQ and TASE. Between 1997 and 2001, Mr. Ben-Shaoul was the President and Chief 
Executive  Officer  of  Clal  Industries  and  Investments  Ltd.,  one  of  the  largest  holding  companies  in  Israel  with  substantial 
holdings in the high-tech industry. During that time, Mr. Ben-Shaoul also served as Chairman of the Board of Directors of 
Clal Electronics Industries Ltd., Scitex Corporation Ltd., and various other companies within the Clal Group. Mr. Ben-Shaoul 
also served as a director of ECI Telecom Ltd., Fundtech Ltd., Creo Products, Inc. and Nova Measuring Instruments Ltd. From 
1985 to 1997, Mr. Ben-Shaoul was President and Chief Executive Officer of Clal Insurance Company Ltd. and a director of 
the  company  and  its  various  subsidiaries.  Mr.  Ben-Shaoul  holds  a  Bachelor’s  degree  in  Economics  and  Statistics  and  a 
Master’s degree in Business Administration, both from Tel-Aviv University.

Dan Falk has served as one of our outside directors since 2001. From 1999 to 2000, Mr. Falk was President and 
Chief Operating Officer of Sapiens International Corporation N.V. From 1985 to 1999, Mr. Falk served in various positions 
in Orbotech Ltd., the last of which were Chief Financial Officer and Executive Vice President. From 1973 to 1985, he served 
in  several  executive  positions  in  the  Israel  Discount  Bank.  Mr.  Falk  also  serves  on  the  board  of  directors  of  Ormat 
Technologies Inc., and until recently served on the board of directors of each of Attunity Ltd. and Orbotech Ltd. Mr. Falk 
holds a Bachelor’s degree in Economics and Political Science and a Master’s degree in Business Administration, both from 
the Hebrew University, Jerusalem.

69

Yocheved Dvir has served as one of our outside directors since January 2008. Since 2000, Ms. Dvir has served as a 
strategic advisor in business development affairs to multiple companies and initiatives. Ms. Dvir also serves on the board of 
directors of Menorah Insurance Company and its subsidiary, Xenia Venture Capital and Endey Med. She recently served on 
the boards of Alrov Real Estate, Visa Cal, Trendline Business Information & Communications Ltd., Israel Corporation Ltd., 
ECI Telecom Ltd., Strauss Industries Ltd., Phoenix Holding and Phoenix Insurance Co. Between 1990 and 2000, Ms. Dvir 
served as a Senior Vice President of the Migdal Group. Ms. Dvir joined the Migdal Group in 1981 and, until late 2000, held a 
number  of  senior  financial  and  managerial  positions,  including  Head  of  the  Group’s  Economics  Department  (1986-1988), 
Head of the Group’s Corporate Office from 1989 to 1992, Head of the Group’s General Insurance Division and Corporate 
Office  from  1993  to  1997,  Group  CFO  from  1997  to  1999,  and  Head  of  the  Group’s  Strategic  Development  Division  and 
Marketing  Array  and  Risk  Manager  in  2000.  Ms.  Dvir  holds  a  Bachelor’s  degree  in  Economics  and  Statistics  from  the 
University of Haifa and completed studies towards a second degree in Statistics from the Hebrew University of Jerusalem.

Yehoshua (Shuki) Ehrlich has served as one of our directors since September 2012. Mr. Ehrlich is an active social 
investor, serving as Chairman of “Committed to Give”, a group formed by Israeli social investors for promoting philanthropy 
in Israel and several other social organizations. Mr. Ehrlich also serves as a board member of the American Joint Distribution 
Committee and a board member of AfterDox, an angels’ investment group. Between the years 2000 and 2010, Mr. Ehrlich 
served  as  Managing  Director  at  Giza  Venture  Capital,  where  he  focused  on  the  communications,  enterprise  software  and 
information technology sectors. Additionally, Mr. Ehrlich had a fifteen-year career with Amdocs, a public software company 
specializing in billing, CRM, order management systems for telecommunications and Internet service providers. In his last 
role  at  Amdocs,  Mr.  Ehrlich  served  as  Senior  Vice  President  of  Business  Development.  Mr.  Ehrlich  holds  a  Bachelor  of 
Science in Mathematics and Computer Science from the Tel Aviv University.

Leo  Apotheker  has  served  as  one  of  our  directors  since  August  2013.  Mr.  Apotheker  is  the  Co-Chief  Executive 
Officer of Burgundy Technology Acquisition Corp. Mr. Apotheker was the Managing Partner and co-founder of Efficiency 
Capital  SAS,  a  growth  capital  advisory  firm,  from  2012  to  2014.  From  2010  to  2011,  Mr.  Apotheker  served  as  Chief 
Executive Officer of Hewlett Packard. From 2008 to 2010, he served as Chief Executive Officer of SAP AG. In addition, he 
is currently chairman of the board of Unit4, a leading Dutch software company, Burgundy Technology Acquisition Corp. and 
Syncron  AB,  Vice  Chairman  and  Lead  Director  of  Schneider  SE,  and  a  member  of  the  board  of  MercuryGate,  P2  Energy 
Services and Taulia Inc. Mr. Apotheker holds a Bachelor’s degree in Economics and International Relations from the Hebrew 
University of Jerusalem.

Joe Cowan has served as one of our directors since August 2013. From October 2013 until September 2017, Mr. 
Cowan was the CEO and director of Epicor. Since January 2021 Mr. Cowan has been a director of Drishti Technologies, Inc. 
and of Auburn University Foundation. Since September 2016 Mr. Cowan has been a director of ChannelAdvidsor, Inc. and 
since  January  2019  the  Chairman  of  the  Board  of  SAI  Global  a  private  company  owned  by  Baring  Private  Equity  Asia. 
During 2013, Mr. Cowan also served as President of DataDirect Networks, Inc. From 2010 until 2013, Mr. Cowan served as 
the Chief Executive Officer and President of Online Resources Corp. During 2009, he served as an Operating Executive and 
Consultant at Vector Capital. From 2007 to 2009, Mr. Cowan served as the Chief Executive Officer of Interwoven Inc. From 
2004 to 2006, Mr. Cowan served as the President and Chief Executive Officer of Manugistics Inc. and Manugistics Group 
Inc. Prior to that, Mr. Cowan served in various senior executive positions, including as the Chief Operating Officer of Baan 
Co. NV and Avantis GOB NV. He has been a Director of DataDirect Networks, Inc. between 2011 and February 2013. Mr. 
Cowan has also served on the boards of various publicly traded companies, including ChannelAdvidsor Inc., Interwoven Inc., 
Online  Resources  Corporation,  Manugistics  Group  Inc.  and  Blackboard  Inc.,  as  well  as  several  private  companies.  Mr. 
Cowan holds an M.S. degree in Electrical Engineering from Arizona State University and holds a B.S. degree in Electrical 
Engineering from Auburn University.

Zehava Simon has served as one of our outside directors since July 2015. Ms. Simon served as a Vice President of 
BMC Software Inc. from 2000 until 2013, most recently as Vice President of Corporate Development. From 2002 to 2011, 
Ms.  Simon  also  served  as  Vice  President  and  General  Manager  of  BMC  Software  in  Israel.  Prior  to  that,  Ms.  Simon  held 
various positions at Intel Israel, which she joined in 1982, including acting as leader of Finance and Operations and Business 
Development for Intel in Israel. Ms. Simon is currently a board member of Audiocodes Ltd. and Nova Measurements, both 
public companies traded on NASDAQ and TASE. Ms. Simon is a former member of the board of directors of Insightec Ltd., 
M-Systems  Ltd.  (acquired  by  SanDisk  Corp.),  Tower  Semiconductor  Ltd.  and  Amiad  Water  Systems,  a  public  company 
traded on the London Stock Exchange. Ms. Simon holds a B.A. in Social Sciences from the Hebrew University, Jerusalem, a 
law  degree  (LL.B.)  from  the  Interdisciplinary  Center  in  Herzliya  and  an  M.A.  in  Business  and  Management  from  Boston 
University.

70

Barak  Eilam  has  served  as  Chief  Executive  Officer  since  April  2014.  In  his  previous  position  with  NICE,  Mr. 
Eilam was President of our American division from July 2012 to March 2014. Prior to that, Mr. Eilam was the head of sales 
and the general manager of the Enterprise Group in the Americas. From 2007 to 2009, Mr. Eilam founded and served as the 
general manager of the NICE Interaction Analytics Global Business Unit. Mr. Eilam has also served in a variety of executive 
positions  within  NICE,  managing  different  aspects  of  the  business  in  product  development,  sales  and  product 
management.  Before  joining  NICE  in  1999,  Mr.  Eilam  was  an  officer  for  an  elite  intelligence  unit  in  the  Israeli  defense 
forces. Mr. Eilam holds a Bachelor’s degree in Electrical and Electronics Engineering from Tel Aviv University.

Beth Gaspich has served as our Chief Financial Officer since October 2016. Ms. Gaspich joined NICE as CFO of 
the  Financial  Crime  and  Compliance  division  NICE  Actimize  in  September  2011,  where  she  was  responsible  for  finance, 
legal and business operations. Prior to joining NICE, she was Chief Financial Officer for Archive Systems, Inc., a privately 
held document management software provider. She also served as Vice President of Finance at RiskMetrics Group, Inc., a 
cloud-based risk management software company. Ms. Gaspich was one of the founding members of RiskMetrics Group and 
assisted in taking the company through a successful public offering on the NYSE in January 2008. Prior to that, Ms. Gaspich 
held several other senior positions throughout her career at large global financial institutions, including JP Morgan and Price 
Waterhouse. Ms. Gaspich holds a B.A. in Accounting from the University of Missouri.

Eran  Liron  has  served  as  our  Executive  Vice  President,  Marketing  and  Corporate  Development  since  October 
2013,  and  as  Executive  Vice  President,  Corporate  Development  since  February  2006.  From  2004  to  2006,  he  served  as 
Director  of  Corporate  Development  at  Mercury  Interactive  Corporation,  a  software  company,  and  prior  thereto  he  held 
several  business  development  positions  at  Mercury  Interactive.  Before  joining  Mercury,  Mr.  Liron  served  in  several 
marketing  roles  at  software  startups  and  at  Tower  Semiconductor.  Mr.  Liron  holds  a  Bachelor  of  Science  degree  from  the 
Technion  –  Israel  Institute  of  Technology  and  a  Doctorate  in  Business  from  the  Stanford  Graduate  School  of  Business  in 
California.

Barry Cooper has been with NICE since March 2011 and serves as our Enterprise Group President as of January 
2019. From May 2016 until December 2018, he served as our Chief Operating Officer (COO). Prior to serving as COO, Mr. 
Cooper served as Vice President, Business Operations for APAC from March 2011 until June 2013, and as of July 2013 and 
until  assuming  the  role  of  COO,  he  served  as  Executive  Vice  President,  Professional  Services  and  Cloud.  Prior  to  joining 
NICE,  Mr.  Cooper  was  a  Management  Consultant  at  Accenture;  the  Head  of  Customer  Service,  IT  and  Billing  at  Time 
Telekom, Malaysia; and Vice President of Professional Services, APAC for CSG Systems, later Comverse. Mr. Cooper holds 
a First Class Bachelor of Computer Science and Mathematics with Honors from Salford University in the United Kingdom.

Craig  Costigan  has  served  as  NICE  Actimize  CEO  since  November  2018.  From  2016  to  2018,  he  served  as 
President  of  Capital  Markets  &  Credit  at  Fidelity  National  Information  Services  Inc.  (FIS),  where  he  managed  a  team  of 
approximately 4,000 staff worldwide, overseeing risk, compliance, credit, security finance, securities processing and market 
data  solutions  and  services  for  over  2,000  banks,  broker  dealers,  investment  firms,  hedge  funds,  insurance  companies  and 
clients in the financial market. Prior to that, Mr. Costigan served as President of the Risk, Compliance and Global Securities 
Business at SunGard. Mr. Costigan holds a BS in Economics from Northeastern University.

Paul Jarman has served as NICE inContact CEO since November 2016 and served as inContact CEO from January 
2005  until  we  acquired  inContact.  From  December  2002  until  becoming  CEO  in  January  2005,  Mr.  Jarman  served  as 
inContact’s  President.  Prior  to  December  2002,  he  served  as  inContact’s  Executive  Vice  President.  Mr.  Jarman  was 
instrumental in guiding inContact from its roots in telecommunications to its strategic offering of cloud-based contact center 
solutions and has been a part of every major enhancement the company has made since 1997. Mr. Jarman led inContact’s 
listing on NASDAQ. Prior to joining inContact, he was an executive with HealthRider, Inc. Mr. Jarman holds a Bachelor of 
Science degree in Accounting from the University of Utah.

Shiri  Neder  has  served  as  our  Executive  Vice  President,  Human  Resource  since  February  2018.  Prior  to  joining 
NICE, Ms. Neder was the Corporate Vice President, Head of Human Resources at Nova Measuring Instruments. Prior to that, 
Ms. Neder worked at Amdocs as Vice President, Human Resources for the Product and Delivery organizations and served as 
head  of  Amdocs’  Talent  Development  organization.  In  addition,  Ms.  Neder  has  held  positions  at  Microsoft  where  she 
established the Human Resources function for the Telecom division as well as served as Regional Senior Human Resources 
Manager for the EMEA region. Ms. Neder holds a B.A. in Social Science and an M.A. in Law from Bar Ilan University.

71

Tali  Mirsky  has  served  as  our  Corporate  Vice  President,  General  Counsel  and  Corporate  Secretary  since  March 
2018. From 2010 to early 2018, she served as Global Vice President of Legal Affairs and Corporate Secretary at Frutarom 
Industries Ltd., where she led the company’s M&A transactions in addition to managing the company’s legal department and 
handling  all  legal  matters  and  corporate  and  securities  related  items.  Prior  to  that,  Ms.  Mirsky  served  as  Vice  President, 
General Counsel and Corporate Secretary of Alvarion, led Business and Legal Affairs at Nicast and Midbar Tech and was an 
associate  with  Naschitz  Brandes  &  Co  law  office.  She  holds  an  LL.B.  in  Law  and  Business  Administration  from  IDC, 
Herzliya and is admitted to practice law in Israel.

There are no family relationships between any of the directors or executive officers named above.

Item 6B. 

Compensation.

(a) Aggregate Executive Compensation

The aggregate compensation paid to or accrued on behalf of all our directors and executive officers as a group of 16 
persons  during  2020  consisted  of  approximately  $7.8  million  in  salary,  fees,  bonus,  commissions  and  directors’  fees  and 
approximately $0.2 million in amounts set aside or accrued to provide pension, retirement or similar benefits, but excluding 
amounts we expended for automobiles made available to our officers, expenses (including business travel, professional and 
business association dues and expenses) reimbursed to our officers and other fringe benefits commonly reimbursed or paid by 
companies in Israel or the United States.

Our  compensation  policy  for  our  executive  management  team,  as  approved  by  our  shareholders,  following  the 
recommendation of our compensation committee and approval by our Board of Directors (as amended, the “Compensation 
Policy”), is annually reviewed and approved by our Board of Directors, as is any bonus payment made under the policy. 

We  have  a  performance-based  bonus  plan  for  our  executive  management  team.  The  plan  is  based  on  our  overall 
performance,  the  particular  unit  performance,  individual  performance  and  the  results  of  the  customer  satisfaction  survey 
conducted  annually.  The  measurements  can  change  from  year  to  year,  based  on  a  combination  of  financial  parameters, 
including revenues, booking and operating income. The plan is reviewed and approved by our compensation committee and 
Board of Directors annually, as is any bonus payment under the plan.

During 2020, our officers and directors received, in the aggregate, (i) options to purchase 65,344 ordinary shares, 
that include 35,426 options with an exercise price equal to the par value of the ordinary shares (the “par value options”), and 
(ii) 137,433 restricted share units, under our equity-based compensation plans. The options (other than the par value options) 
have a weighted average price of $224.18 and all options will expire six years after the date of grant. The restricted shares 
units are granted at par value of the ordinary shares.

Pursuant  to  the  requirements  of  the  Israeli  Companies  Law,  5759–1999  (the  “Israeli  Companies  Law”), 
remuneration  of  our  directors  requires  shareholder  approval.  Compensation  and  reimbursement  for  outside  directors  (as 
described  below)  is  statutorily  determined  pursuant  to  the  Israeli  Companies  Law.  Effective  as  of  July  1,  2015,  our 
shareholders approved the payment to each of our non-executive directors, including outside directors, of an annual fee of 
$40,000 and a meeting attendance fee of $1,500 for each Board meeting attended (whether in person or through media), and 
$1,000 for each Board committee meeting attended (whether in person or through media) (in each case paid in U.S. dollars or 
in NIS based on the exchange rate on July 1, 2015), subject to additional value added tax, as applicable.

On  July  9,  2015,  at  our  2015  annual  general  meeting  of  shareholders,  following  the  recommendation  of  our 
compensation  committee  and  approval  by  our  Board  of  Directors,  our  shareholders  approved  an  amended  Compensation 
Policy  for  directors  and  officers.  In  addition,  our  shareholders  approved  a  special  annual  cash  fee  for  the  Chairman  of  the 
Board in the amount of NIS 450,000 (equivalent to approximately $140,000). The special annual fee is subject to adjustment 
for  changes  in  the  Israeli  consumer  price  index  after  September  2012.  At  the  Company’s  special  general  meeting  held  on 
December  21,  2016  and  annual  general  meeting  held  on  September  18,  2019,  following  the  recommendation  of  our 
compensation  committee  and  approval  by  our  Board  of  Directors,  our  shareholders  approved  certain  amendments  to  the 
Compensation  Policy,  as  further  discussed  below  in  Item  10,  “Additional  Information.  –  Approval  of  Office  Holder 
Compensation” in this annual report.

72

(b) Individual Compensation of Covered Executives

The following describes the compensation of our five most highly compensated executive officers in 2020, based on 

the total of salary costs, bonus cost and equity costs for equity granted and expensed in 2020 (“Covered Executives”).

The compensation specified below is broken down into the following components (all amounts specified below are 
in terms of cost to the Company, as recorded in our financial statements). U.S. dollar amounts indicated for Salary, Bonus 
and Equity Costs are in thousands of dollars.

(1)

(2)

(3)

Salary  Costs.  Salary  Costs  include  gross  salary,  benefits  and  perquisites,  including  those  mandated  by 
applicable  law  which  may  include,  to  the  extent  applicable  to  each  Covered  Executive,  payments, 
contributions  and/or  allocations  for  pension,  severance,  vacation,  travel  and  accommodation,  car  or  car 
allowance,  medical  insurances  and  risk  insurances  (e.g.,  life,  disability,  accidents),  phone,  convalescence 
pay, relocation, payments for social security, and other benefits consistent with the Company’s guidelines.

Bonus  Costs.  Bonus  Costs  represent  bonuses  granted  to  the  Covered  Executive  with  respect  to  the  year 
ended  December  31,  2020,  paid  in  accordance  with  the  Company’s  performance-based  bonus  plan  or  as 
detailed in footnotes below.

Equity Costs. Represents the expense recorded in our financial statements for the year ended December 31, 
2020, with respect to equity granted in 2020 and in previous years (if applicable). For assumptions and key 
variables  used  in  the  calculation  of  such  amounts  see  Note  14b  of  our  audited  consolidated  financial 
statements.

i.

ii.

iii.

iv.

v.

Barak Eilam – CEO. Salary Costs - $1,040; Bonus Costs - $1,060; Equity Costs - $4,452 expense 
recorded  in  2020  for  equity  granted  in  2020  and  $6,383  expense  recorded  in  2020  for  equity 
granted in previous years.

Paul Jarman – CEO, NICE inContact. Salary Costs - $541; Bonus Costs - $597; Equity Costs - 
$1,559 expense recorded in 2020 for equity granted in 2020 and $1,502 expense recorded in 2020 
for equity granted in previous years.

Beth Gaspich – CFO. Salary Costs - $436; Bonus Costs - $381; Equity Costs - $1,376 expense 
recorded  in  2020  for  equity  granted  in  2020  and  $1,039  expense  recorded  in  2020  for  equity 
granted in previous years.

Barry Cooper – President, Enterprise Group. Salary Costs - $443; Bonus Costs - $356; Equity 
Costs - $1,376 expense recorded in 2020 for equity granted in 2020 and $1,045 expense recorded 
in 2020 for equity granted in previous years.

Craig Costigan – NICE Actimize CEO. Salary Costs - $433; Bonus Costs - $435; Equity Costs -  
$1,295 expense recorded in 2020 for equity granted in 2020 and $1,254 expense recorded in 2020 
for equity granted in previous years.

Item 6C. 

Board Practices

Corporate Governance Practices

We are incorporated in Israel and therefore are subject to various corporate governance practices under the Israeli 
Companies Law, relating to such matters as outside directors, the internal audit committee, the internal auditor and approvals 
of  interested  party  transactions.  These  matters  are  in  addition  to  the  ongoing  listing  conditions  of  the  NASDAQ  and  other 
relevant provisions of U.S. securities laws. Under applicable NASDAQ rules, a foreign private issuer may generally follow 
its home country rules of corporate governance in lieu of comparable NASDAQ requirements, except for certain matters such 
as composition and responsibilities of the audit committee and the independence of its members. For further information, see 
Item 16G, “Corporate Governance” of this annual report.

73

General Board Practices

Our articles of association provide that the number of directors serving on the Board shall be not less than three but 
shall not exceed thirteen. Our directors, other than outside directors, are elected at the annual shareholders meeting to serve 
until the next annual meeting or until their earlier resignation, death, bankruptcy, incapacity or removal by an extraordinary 
resolution of the general shareholders meeting. Directors may be re-elected at each annual shareholders’ meeting. The Board 
may  appoint  additional  directors  (whether  to  fill  a  vacancy  or  create  new  directorships)  to  serve  until  the  next  annual 
shareholders meeting, provided, however, that the Board shall have no obligation to fill any vacancy unless the number of 
directors is less than three.

The  Board  may,  subject  to  the  provisions  of  the  Israeli  Companies  Law,  appoint  a  committee  of  the  Board  and 
delegate to such committee all or any of the powers of the Board, as it deems appropriate. Notwithstanding the foregoing and 
subject to the provisions of the Israeli Companies law, the Board may, at any time, amend, restate or cancel the delegation of 
any of its powers to any of its committees. The Board has appointed an internal audit committee under the Israeli Companies 
Law that has three members, an audit committee that has five members, a compensation committee that has five members, a 
nominations committee that has two members and a mergers and acquisitions committee that has six members. In addition, 
from  time  to  time  the  Board  may  appoint  an  ad  hoc  committee  for  certain  purposes,  such  as  the  review,  negotiation  and 
recommendation  of  approval  of  M&A  transactions.  We  do  not  have,  nor  do  our  subsidiaries  have,  any  service  contracts 
granting to the directors any benefits upon termination of their service as Board members.

Outside Directors

Except as discussed below, under the Israeli Companies Law companies incorporated under the laws of Israel whose 
shares have been offered to the public in or outside of Israel are required to appoint at least two “outside” directors. Pursuant 
to regulations under the Israeli Companies Law that took effect in April 2016, a NASDAQ-listed company that does not have 
a controlling shareholder is entitled to opt out of the provisions of the Israeli Companies Law requiring at least two outside 
directors and certain related requirements, so long as the company complies with the SEC regulations and NASDAQ listing 
rules regarding independent directors and the composition of the audit and compensation committees. In December 2016, our 
shareholders approved amendments to our articles of association, pursuant to which our Board of Directors may elect to opt 
out  of  such  requirements  for  appointment  of  outside  directors  (together  the  “2016  Relief  Amendments”).  At  this  time,  our 
Board of Directors has not made an election to opt out of such requirements.

Outside directors are required to possess professional qualifications as set out in regulations promulgated under the 
Israeli Companies Law. The Israeli Companies Law provides that a person may not be appointed as an outside director if (i) 
such person or person’s relative or affiliate has, at the date of appointment, or had at any time during the two years preceding 
such  date,  any  affiliation  with  the  company,  a  controlling  shareholder  thereof  or  their  respective  affiliates;  or  (ii)  in  a 
company  that  does  not  have  a  25%  shareholder,  such  person  has  an  affiliation  with  any  person  who,  at  the  time  of 
appointment, is the chairman, the chief executive officer, the chief financial officer or a 5% shareholder of the company. In 
general, the term “affiliation” includes: an employment relationship; a business or professional relationship maintained on a 
regular basis; control; and service as an office holder.

No person may serve as an outside director if the person’s position or other activities create or may create a conflict 
of interest with the person’s responsibilities as an outside director or may otherwise interfere with the person’s ability to serve 
as an outside director. Until the lapse of two years from termination of office, a company or its controlling shareholder may 
not give any direct or indirect benefit to the former outside director.

Outside directors are to be elected by a majority vote at a shareholders’ meeting, provided that either:

•

•

the majority of shares voted at the meeting shall include at least a majority of the shares of non-controlling 
shareholders present at the meeting and voting on the matter (without taking into account the votes of the 
abstaining shareholders); or

the total number of shares of non-controlling shareholders voted against the election of the outside directors 
does not exceed two percent of the aggregate voting rights in the company.

The initial term of an outside director is three years and may be extended for up to two additional three-year terms. 
Thereafter, he or she may be reelected by our shareholders for additional periods of up to three years each only if the internal 

74

audit committee and the Board of Directors confirm that, in light of the outside director’s expertise and special contribution to 
the work of the Board of Directors and its committees, the reelection for such additional period is beneficial to the company. 
Reelection  of  an  outside  director  may  be  effected  through  one  of  the  following  mechanisms:  (1)  the  Board  of  Directors 
proposed the reelection of the nominee and the election was approved by the shareholders in the same manner required to 
appoint outside directors for their initial term; or (2) one or more shareholders holding one percent or more of a company’s 
voting rights or the outside director proposed the reelection of the nominee, and the reelection is approved by a majority of 
the  votes  cast  by  the  shareholders  of  the  company,  excluding  the  votes  of  controlling  shareholders  and  those  who  have  a 
personal interest in the matter as a result of their relations with the controlling shareholders, provided that the aggregate votes 
cast in favor of the reelection by such non-excluded shareholders constitute more than two percent of the voting rights in the 
company.  An  outside  director  may  be  removed  only  in  a  general  meeting,  by  the  same  percentage  of  shareholders  as  is 
required  for  electing  an  outside  director,  or  by  a  court,  and  in  both  cases  only  if  the  outside  director  ceases  to  meet  the 
statutory qualifications for appointment or if he or she has violated the duty of loyalty to us. Unless we actually adopt the 
applicable relief provided under the 2016 Relief Amendments, each committee of the Company’s Board of Directors which is 
empowered to exercise any of the Board’s powers is required to include at least one outside director, provided that each of the 
internal audit committee and compensation committee must include all of the outside directors. At this time, our Board of 
Directors has not made an election to opt out of such requirements.

An outside director is entitled to compensation as provided in regulations adopted under the Israeli Companies Law 
and is otherwise prohibited from receiving any other compensation, directly or indirectly, from the company. In accordance 
with such regulations, our shareholders approved that our outside directors are to receive compensation equal to that paid to 
the other members of the Board of Directors. For further information, please see Item 6, “Directors, Senior Management and 
Employees—Compensation” in this annual report.

Financial and Accounting Expertise

Pursuant to the Israeli Companies Law, our Board of Directors has determined that at least one member of our Board 
of Directors must be an “accounting and financial expert.” The Israeli Companies Law requires that all outside directors must 
be  “professionally  qualified.”  Under  applicable  NASDAQ  rules,  each  member  of  our  audit  committee  must  be  financially 
literate  and  at  least  one  of  the  members  must  have  experience  or  background  that  results  in  such  member’s  financial 
sophistication.  Our  Board  of  Directors  has  determined  that  each  of  Dan  Falk  and  Yocheved  Dvir  is  an  “accounting  and 
financial  expert”  for  purposes  of  the  Israeli  Companies  Law  and  is  financially  sophisticated  for  purposes  of  applicable 
NASDAQ rules. See also Item 16A, “Audit Committee Financial Expert” in this annual report.

Independent Directors

Under  the  rules  of  the  NASDAQ,  a  majority  of  our  directors  are  required  to  be  “independent”  as  defined  in 

applicable NASDAQ rules. All of our directors satisfy the respective independence requirements of NASDAQ.

In addition, our Articles of Association provide that, if we do not have a shareholder that holds 25% or more of our 
issued and outstanding share capital, a majority of the directors must be “independent” as defined in the Israeli Companies 
Law  and  the  regulations  promulgated  thereunder.  If  we  have  a  shareholder  that  holds  25%  or  more  of  our  issued  and 
outstanding  share  capital,  then  at  least  one  third  of  the  directors  must  be  “independent.”  All  of  our  directors  satisfy  the 
respective independence requirements of the Israeli Companies Law. The qualifications for independent directors under the 
Israeli Companies Law are similar to those for outside directors, as described above under “Outside Directors”, including the 
nine-year term limit and the ability to extend such term beyond nine years upon the approval of our internal audit committee 
and Board of Directors.

Internal Audit Committee

The  Israeli  Companies  Law  requires  public  companies  to  appoint  an  internal  audit  committee.  The  role  of  the 
internal audit committee under the Israeli Companies Law is to examine flaws in the management of the company’s business 
in consultation with the internal auditors and the independent accountants, and to propose remedial measures to the Board. 
The internal audit committee also reviews interested party transactions for approval as required by law, including approval of 
the remuneration of a director in any capacity, which also requires Board, compensation committee and shareholder approval. 
The internal audit committee also assesses our internal audit system and the performance of our internal auditor and oversees 
the  implementation  and  enforcement  of  our  compliance  program.  Under  the  Israeli  Companies  Law,  an  internal  audit 
committee must consist of at least three directors, including all of the outside directors. The members of the internal audit 

75

committee  must  satisfy  certain  independence  standards  under  the  Israeli  Companies  Law,  and  the  chairman  of  the  internal 
audit committee must be an outside director. The following may not serve as members of the internal audit committee: the 
chairman of the Board of Directors, any director employed by the company or by its controlling shareholder or by an entity 
controlled  by  the  controlling  shareholder,  a  director  who  regularly  provides  services  to  the  company  or  to  its  controlling 
shareholder, any director who derives most of its income from the controlling shareholder and a controlling shareholder or 
any relative of a controlling shareholder. Pursuant to the 2016 Relief Amendments, the Company may elect to opt out of the 
composition and attendance rules set with respect to the internal audit committee under the Israeli Companies Law, so long as 
the company complies with the SEC regulations and NASDAQ listing rules regarding the composition and attendance rules 
in that respect. At this time, our Board of Directors has not made an election to opt out of such requirements.

All of the current members of our internal audit committee (presently comprised of Yocheved Dvir (Chairman), Dan 

Falk and Zehava Simon) meet these qualifications.

Internal Auditor

Under the Israeli Companies Law, the Board of Directors must appoint an internal auditor, proposed by the internal 
audit  committee.  The  role  of  the  internal  auditor  is  to  examine,  among  other  matters,  whether  the  company’s  activities 
comply  with  the  law  and  orderly  business  procedures.  Under  the  Israeli  Companies  Law,  the  internal  auditor  may  be  an 
employee of the company but may not be an interested party or office holder, or a relative of any interested party or office 
holder and may not be a member of the company’s independent accounting firm or its representative. We have appointed an 
internal auditor in accordance with the requirements of the Israeli Companies Law.

Audit Committee

The NASDAQ rules require that the audit committee of a listed company be composed of at least three directors, 
each of whom is (i) independent; (ii) does not receive any compensation (except for board fees) from the company; (iii) is not 
an affiliated person of the company or any subsidiary; and (iv) has not participated in the preparation of the company’s (or a 
current  subsidiary’s)  financial  statements  during  the  past  three  years.  All  of  the  current  members  of  our  audit  committee 
(presently comprised of Rimon Ben-Shaoul (Chairman), David Kostman, Dan Falk, Yocheved Dvir and Zehava Simon) meet 
the NASDAQ standards described above.

Our  audit  committee  has  adopted  a  charter  specifying  the  committee’s  purpose  and  outlining  its  duties  and 
responsibilities  which  include,  among  other  things,  (i)  appointing,  retaining  and  compensating  the  company’s  independent 
auditor, subject to Board of Directors and shareholder approval, (ii) pre-approving all services of the independent auditor, (iii) 
reviewing  the  annual  audited  financial  statements  and  quarterly  financial  statements  and  the  content  of  our  earnings  press 
releases, and (iv) overseeing our accounting and financial reporting processes and the audits of our financial statements. Our 
audit committee is also authorized to act as our “qualified legal compliance committee.” As such, our audit committee will be 
responsible  for  investigating  reports  made  by  attorneys  appearing  and  practicing  before  the  SEC  in  representing  us,  of 
perceived material violations of U.S. federal or state securities laws, breaches of fiduciary duty or similar material violations 
of U.S. law by us or any of our agents.

We believe we currently meet the applicable NASDAQ requirements with respect to our Audit Committee and we 
intend  to  continue  to  take  all  actions  as  may  be  necessary  for  us  to  maintain  our  compliance  with  applicable  NASDAQ 
requirements with respect to our Audit Committee.

Compensation Committee

As required by NASDAQ rules, our compensation committee approves the compensation of our executive officers. 
The compensation committee is also authorized to approve the grant of stock options and other securities to eligible grantees 
under our benefit plans pursuant to guidelines adopted by our Board of Directors. However, grants of stock options and other 
securities  to  our  executive  officers  also  require  approval  of  our  Board  of  Directors.  Under  the  Israeli  Companies  Law,  the 
Board of Directors of a public company must establish a compensation committee. Pursuant to the 2016 Relief Amendments, 
the Company may elect to opt out of the relevant composition and attendance rules set under the Israeli Companies Law, and 
to  comply  with  the  SEC  regulations  and  NASDAQ  listing  rules  that  apply  to  the  composition  and  attendance  rules  of  a 
compensation committee. At this time, our Board of Directors has not made an election to opt out of such requirements and 
we  have  continued  to  comply  with  the  Israeli  Companies  Law  with  respect  to  the  composition  and  attendance  rules  of  a 
compensation  committee,  as  our  compensation  committee  consists  of  at  least  three  directors  who  satisfy  the  independence 

76

qualifications detailed above in “Internal Audit Committee”, and the chairman of the compensation committee is an outside 
director.

Under  the  Israeli  Companies  Law,  the  role  of  the  compensation  committee  is  to  recommend  to  the  Board  of 
Directors,  for  ultimate  shareholder  approval  by  a  special  majority,  a  policy  governing  the  compensation  of  office  holders 
based  on  specified  criteria,  to  review  modifications  to  the  Compensation  Policy  from  time  to  time,  to  review  its 
implementation and to approve the actual compensation terms of office holders prior to the approval thereof by the Board of 
Directors.

Pursuant to the NASDAQ rules, our compensation committee is required to consist of at least two members, with all 
members  of  the  compensation  committee  required  to  be  independent,  unless  we  elect  to  take  advantage  of  the  exemption 
provided  to  foreign  private  issuers  to  comply  with  home  country  practice  instead  of  the  listing  rules  of  exchanges  such  as 
NASDAQ, which we do not presently intend to do. The determination of whether a director is independent takes into account 
all  factors  relevant  to  whether  a  director  has  a  relationship  with  the  Company  which  would  be  material  to  such  director’s 
ability to be independent from management in connection with carrying out the duties of a compensation committee member. 
Factors required for consideration in making this determination specifically include (i) the source of compensation of such 
director (including any consulting, advisory or other compensatory fee paid to such director) and (ii) whether such director is 
affiliated with the Company or one of its affiliates or subsidiaries. Pursuant to the NASDAQ rules, we are also required to 
have  a  compensation  committee  charter,  which,  among  other  things,  must  set  forth  the  scope  of  the  compensation 
committee’s  responsibilities  and  how  they  will  be  carried  out,  as  well  as  grant  the  compensation  committee  the  power  to 
retain compensation advisers following consideration of certain factors that may be indicative of a conflict of interest by the 
compensation adviser in rendering compensation advice.

Our Board of Directors adopted a compensation committee charter that includes the requirements of the NASDAQ 
rules. However, the charter provides that if there is any conflict between the responsibilities and requirements set forth therein 
and  either  the  Israeli  Companies  Law  or  the  Compensation  Policy,  the  latter  will  govern.  For  information  regarding  the 
Compensation Policy, see Item 10, “Additional Information – Memorandum and Articles of Association – Approval of Office 
Holder Compensation” in this annual report.

We do not believe that there are any existing conflicts between the compensation committee charter and either of the 
Israeli Companies Law or the Compensation Policy. However, if any such conflict should develop, such that we are no longer 
in  compliance  with  the  requirements  of  the  NASDAQ  rules,  we  intend  to  utilize  the  foreign  private  issuer  exemption 
described above with respect to such requirement, and in accordance with the NASDAQ rules we will disclose the practice 
that we follow in lieu of the applicable NASDAQ requirement in our future annual reports.

All of the current members of the compensation committee, Dan Falk (chairman), Yocheved Dvir, Joe Cowan, Leo 
Apotheker and Zehava Simon, satisfy the respective independence requirements of both the NASDAQ rules and the Israeli 
Companies Law.

Nominations Committee

As  required  by  NASDAQ  rules,  our  nominations  committee  recommends  candidates  for  election  to  our  Board  of 
Directors pursuant to a written charter. Both of the current members of this committee, David Kostman and Dan Falk, are 
independent directors.

Mergers and Acquisitions Committee

Our  Board  of  Directors  has  delegated  powers  with  respect  to  the  review  and  recommendation  of  mergers  and 
acquisitions  and  related  investments  and  transactions,  which  are  then  subject  to  approval  by  the  Board  of  Directors.  The 
committee also has limited authority to approve mergers and acquisitions for consideration up to a certain amount. All of the 
current  members  of  this  committee,  David  Kostman  (chairman),  Dan  Falk,  Rimon  Ben  Shaoul,  Yehoshua  Ehrlich,  Leo 
Apotheker and Joe Cowan, are independent directors.

Item 6D. 

Employees.

As  of  December  31,  2020,  we  had  6,383  employees  worldwide,  which  represented  an  increase  of  approximately 

6.5% from December 31, 2019.

77

The following table sets forth the number of our full-time employees at the end of each of the last three fiscal years 

as well as the main category of activity and geographic location of such employees:

Category of Activity

Customer Support*

Sales & Marketing

Research & Development

General & Administrative

Total

Geographic Location

Israel

Americas

Europe

Asia Pacific

Total

2018

2,196

1,210

1,482

616

5,504

856

2,649

512

1,487

5,504

At December 31,
2019

2,344

1,294

1,695

663

5,996

864

2,751

531

1,850

5,996

2020

2,391

1,363

1,949

680

6,383

846

2,899

543

2,095

6,383

* 

Including the number of employees designated under “Operations” in previous reports.

We also utilize temporary employees in various activities. On average, we employed 59 temporary employees and 

obtained services from 942 consultants (not included in the numbers set forth above) during 2020. 

Our future success will depend in part upon our ability to attract and retain highly skilled and qualified personnel. 
Although  competition  for  such  personnel  is  generally  intense,  we  believe  that  adequate  personnel  resources  are  currently 
available to meet our requirements.

We  are  not  a  party  to  any  collective  bargaining  agreement  with  our  employees  or  with  any  labor  organization  in 
substantially  all  jurisdictions  where  we  operate.  However,  we  are  subject  to  certain  labor  related  statutes  and  certain 
provisions  of  collective  bargaining  agreements  between  the  Histadrut  (General  Federation  of  Labor  in  Israel)  and  the 
Coordinating Bureau of Economic Organizations (including the Industrialists’ Association of Israel) that apply to our Israeli 
employees  by  order  of  the  Israeli  Ministry  of  Labor  and  Welfare.  These  statutes  and  provisions  principally  deal  with  the 
length of the work day and the work week, minimum wages, insurance coverage of work-related accidents, determination of 
severance pay and the provisions of other employment matters. Israeli law generally requires the payment of severance pay 
by employers upon an employee’s death, retirement or termination of employment by the employer without due cause. We 
currently  fund  our  ongoing  severance  payment  obligations  in  Israel  by  making  monthly  payments  to  approved  severance 
funds or insurance policies. For more information please see Note 2p of our consolidated financial statements. In addition, 
according  to  the  National  Insurance  Law,  Israeli  employers  and  employees  are  required  to  pay  predetermined  sums  to  the 
National Insurance Institute, an organization similar to the U.S. Social Security Administration. These contributions entitle 
the employees to benefits in periods of unemployment, work injury, maternity leave, disability, reserve military service and 
bankruptcy  or  winding-up  of  the  employer  and  also  include  payments  for  national  health  insurance.  The  payments  to  the 
National Insurance Institute varies between 7.05%-19.6% of an employee’s salary (up to a certain cap as determined from 
time  to  time  by  the  law),  of  which  the  employee  contributes  approximately  3.5%-12.0%  and  the  employer  contributes 
approximately 3.55%-7.6%.

In  addition,  we  pay  severance  benefits  to  our  employees  located  elsewhere  in  accordance  with  local  laws  and 
practices  of  the  countries  in  which  they  are  employed,  including  our  U.S.  based  employees  pursuant  to  the  U.S.  Federal 
Department labor legislation and requirements and local state regulations.

78

Employment Agreements

We  have  employment  agreements  with  our  officers.  Pursuant  to  these  employment  agreements,  each  party  may 
terminate the employment without cause by giving a 30, 60 or 90 day prior written notice (six to twelve months in case of 
certain  senior  officers).  In  addition,  we  may  terminate  such  agreement  for  cause  with  no  prior  notice.  The  agreements 
generally include non-competition and non-disclosure provisions, although the enforceability of non-competition provisions 
in employment agreements may be limited under applicable law.

Item 6E. 

Share Ownership.

As of March 8, 2021, our directors and executive officers then-serving beneficially owned an aggregate of 229,934 
ordinary shares, including options and restricted share units to purchase ordinary shares that were vested on such date or that 
are scheduled to vest within 60 days thereafter, or approximately 0.36% of our outstanding ordinary shares. The options and 
restricted share units have an average exercise price of $90.4 per share and the options will expire between 2020 and 2027. 
No individual director or executive officer beneficially owns 1% or more of our outstanding ordinary shares.

The following is a description of each of our option equity plans under which awards were outstanding during 2020.

2008 Share Incentive Plan and 2016 Share Incentive Plan

In  June  2008  the  Company  adopted  the  2008  Share  Incentive  Plan  (the  “2008  Plan”)  and  in  February  2016  the 
Company  adopted  the  2016  Share  Incentive  Plan  (the  “2016  Plan”,  and  together  with  the  2008  Plan,  the  “Plans”).  The 
Company  adopted  the  Plans  to  provide  incentives  to  employees,  directors,  consultants  and/or  contractors  by  rewarding 
performance and encouraging behavior that will improve the Company’s profitability.

Under  each  of  the  Plans,  the  Company’s  employees,  directors,  consultants  and/or  contractors  may  be  granted  any 
equity-related award, including: any type of an option to acquire the Company ordinary shares; share appreciation right; share 
and/or restricted share award (“RSA”); restricted stock unit (“RSU”) and/or other share unit; and/or other share-based award 
and/or  other  right  or  benefit  under  the  Plans,  including  any  such  equity-related  award  that  is  a  performance-based  award 
(each  an  “Award”).  In  regard  to  the  2008  Plan,  please  see  the  discussion  below  regarding  performance-based  awards 
beginning in calendar year 2014.

Generally, under the terms of the Plans, unless determined otherwise by the administrator of the Plans, 25% of an 
Award granted becomes exercisable on the first anniversary of the date of grant and 6.25% becomes exercisable once every 
quarter during the subsequent three years. Specifically with respect to RSUs and options granted with an exercise price equal 
to the nominal value of an ordinary share (“par value options”), unless determined otherwise by the Board of Directors, 25% 
of the RSUs and the par value options granted become vested on each of the four consecutive annual anniversaries following 
the  date  of  grant.  Certain  executive  officers  are  entitled  to  acceleration  of  vesting  of  Awards  in  the  event  of  a  change  of 
control,  subject  to  certain  conditions.  Awards  with  a  vesting  period  expire  six  years  after  the  date  of  grant.  Pursuant  to  a 
resolution of the Company's Board of Directors dated February 4, 2014, options that are performance-based and that were 
granted during calendar year 2014 and thereafter shall expire seven years following the date of grant. The maximum number 
of  shares  that  may  be  subject  to  Awards  granted  under  each  of  the  Plans  is  calculated  each  calendar  year  as  3%  of  the 
Company’s issued and outstanding share capital as of December 31 of the preceding calendar year. Such amount is reset for 
each calendar year. Awards are non-transferable except by will or the laws of descent and distribution.

Options granted under the Plans are granted at an exercise price equal to the average of the closing prices of one 
ADR  as  quoted  on  the  NASDAQ  market  during  the  30  consecutive  calendar  days  preceding  the  date  of  grant,  unless 
determined otherwise by the administrator of the Plans (including par value options in some cases).

The Company’s Board of Directors also adopted an addendum to the Plans for Awards granted to residents of Israel 
(the “Addendum”) and resolved to elect the “Capital Gains Route” (as defined in Section 102(b)(2)) of the Israeli Income Tax 
Ordinance-5721-1961 (“Tax Ordinance”) for the grant of Awards to Israeli grantees. There is also a U.S. addendum under 
each of the Plans that applies to non-qualified stock options for purposes of U.S. tax laws.

The Plans are generally administered by our Board of Directors and compensation committee, which determine the 
grantees under the Plan and the number of Awards to be granted. As of March 8, 2021, options and restricted share units to 
purchase 34,843 ordinary shares were outstanding under the 2008 Plan at a weighted average exercise price of $27.97. As of 

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March 8, 2021, options and restricted share units to purchase 2,364,260 ordinary shares were outstanding under the 2016 Plan 
at a weighted average exercise price of $8.92.

Guardian Analytics, Inc. 2006 Stock Plan

In 2006, Guardian Analytics, Inc. (“Guardian Analytics”) adopted the Guardian Analytics, Inc. 2006 Stock Plan (the 
“Guardian  Plan”),  to  attract  and  retain  Guardian  Analytics’  employees  and  consultants  (which  includes  its  directors  and 
advisors), and to align the interests of such recipients with the interests of Guardian Analytics’ shareholders.

Pursuant  to  the  terms  of  the  Guardian  Analytics  acquisition  agreement,  we  assumed  and  converted  Guardian 

Analytics’ stock options originally granted under the Guardian Plan into stock options of NICE.

As of March 8, 2021, assumed Guardian Analytics stock options to purchase 5,418 shares of NICE were outstanding 
under  the  Guardian  Plan,  at  a  weighted  average  exercise  price  of  $33.03.  We  have  registered,  through  the  filing  of  a 
registration  statement  on  Form  S-8  with  the  SEC  under  the  Securities  Act,  5,823  ordinary  shares  for  issuance  under  the 
Guardian Plan.

Nexidia Inc. 2005 Stock Incentive Plan

In  2005,  Nexidia  adopted  the  Nexidia  Inc.  2005  Stock  Incentive  Plan  (the  “Nexidia  Plan”),  to  attract  and  retain 
Nexidia’s  employees,  directors,  consultants  and  advisors  and  to  align  the  interests  of  such  recipients  with  the  interests  of 
Nexidia’s shareholders.

Pursuant to the terms of the Nexidia acquisition agreement, we assumed and converted Nexidia’s stock options and 
restricted  stock  units  originally  granted  under  the  Nexidia  Plan  into  stock  options  and  restricted  stock  units  of  NICE, 
respectively.

As  of  March  8,  2021,  assumed  Nexidia  options  to  purchase  4,113  shares  of  NICE  were  outstanding  under  the 
Nexidia Plan, at a weighted average exercise price of $3.85. We have registered, through the filing of a registration statement 
on Form S-8 with the SEC under the Securities Act, 173,860 ordinary shares for issuance under the Nexidia Plan.

inContact, Inc. 2008 Equity Incentive Plan

In  2008,  inContact  adopted  the  inContact,  Inc.  2008  Equity  Incentive  Plan,  as  subsequently  amended  in  June  14, 
2012  (as  amended,  the  “inContact  Plan”)  to  enhance  inContact’s  ability  to  attract  and  retain  those  employees,  officers, 
directors and consultants who are expected to make important contributions to inContact and any of its subsidiaries and to 
align the interests of such recipients with the interests of inContact’s shareholders.

Pursuant to the terms of the inContact acquisition agreement, we assumed and converted inContact’s stock options, 
restricted  stock  awards  and  restricted  stock  units  originally  granted  under  the  inContact  Plan  into  stock  options,  restricted 
stock awards and restricted stock units of NICE, respectively.

As of March 8, 2021, assumed inContact options and restricted share units to purchase 6,174 shares of NICE were 
outstanding under the inContact Plan, at a weighted average exercise price of $40.66. We have registered, through the filing 
of a registration statement on Form S-8 with the SEC under the Securities Act, 476,114 ordinary shares for issuance under the 
inContact Plan.

Mattersight Corporation, 1999 Stock Incentive Plan

In 1999, Mattersight adopted the Mattersight Corporation 1999 Stock Incentive Plan, as amended on June 14, 2012 
(the “Mattersight Plan”) to enhance Mattersight’s ability to attract and retain directors (including Non-Employee Directors), 
officers, other key employees, consultants, independent contractors by motivating such persons to act in the long-term best 
interests of the company’s stockholders.

Pursuant  to  the  terms  of  the  Mattersight  Agreement  and  Plan  of  Merger,  we  assumed  and  converted  Mattersight 
restricted  stock  awards  units  originally  granted  under  the  Mattersight  Plan  into  restricted  share  awards  of  NICE  under  the 
Mattersight Plan.

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As of March 8, 2021, assumed Mattersight restricted share awards to purchase 562 shares of NICE were outstanding 
under the Mattersight Plan. The exercise price per share underlying the restricted share awards is equal to the nominal value 
of an ordinary share. We have registered, through the filing of a registration statement on Form S-8 with the SEC under the 
Securities Act, 13,242 ordinary shares for issuance under the Mattersight Plan.

Item 7. 

Major Shareholders and Related Party Transactions

Major Shareholders

The following table sets forth certain information with respect to the beneficial ownership of our ordinary shares, 
with  respect  to  each  person  known  to  us  to  be  the  beneficial  owner  of  5%  or  more  of  our  outstanding  ordinary  shares, 
reported as of March 8, 2021. None of our shareholders has any different voting rights than any other shareholder.

Name and Address

Capital Research Global Investors

FMR LLC

Artisan Partners Limited Partnership

BlackRock, Inc.

Number of 
Shares

  5,943,322  (2)

  4,150,204  (3)

  3,566,858  (4)

  3,359,464  (5)

Percent of 
Shares
Beneficially 
Owned (1)

 9.4 %

 6.6 %

 5.6 %

 5.3 %

_______________
(1)

Based upon 63,121,441 ordinary shares issued and outstanding as of March 8, 2021. 

(2)

(3)

(4)

The information is based upon a Schedule 13G filed with the SEC by Capital Research Global Investors (“CRGI”) 
on February 16, 2021. CRGI reported that more than 5% of the shares were owned on behalf of EuroPacific Growth 
Fund.

The information is based upon a Schedule 13G filed with the SEC by the reporting persons on February 8, 2021. 
FMR LLC and Abigail Johnson reported that these shares are held through certain specified entities.

The  information  is  based  upon  a  Schedule  13G  filed  with  the  SEC  by  Artisan  Partners  Limited  Partnership  on 
February 10, 2021.

(5)

The information is based upon a Schedule 13G filed with the SEC by BlackRock, Inc. on February 5, 2021.

On February 13, 2020, Janus Henderson Group plc filed a Schedule 13G/A with the SEC reporting that they are no 

longer a beneficial owner of 5% or more of our outstanding ordinary shares.

As  of  March  8,  2021,  we  had  49  registered  ADS  holders  of  record  in  the  United  States,  with  our  ADS  holders 
holding  in  total  approximately  62%  of  our  outstanding  ordinary  shares,  as  reported  by  JPMorgan  Chase  Bank,  N.A.,  the 
depositary for our ADSs.

To our knowledge, we are not directly or indirectly owned or controlled by another corporation or by any foreign 

government and there are no arrangements that might result in a change in control of our company.

Related Party Transactions

None.

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Item 8. 

Financial Information.

Consolidated Statements and Other Financial Information

See Item 18, “Financial Statements” in this annual report.

Legal Proceedings

From  time  to  time  we  or  our  subsidiaries  may  be  involved  in  legal  proceedings  and/or  litigation  arising  in  the 
ordinary course of our business. While the outcome of these matters cannot be predicted with certainty, we do not believe 
they, individually or in the aggregate, will have a material effect on our business, consolidated financial position, results of 
operations, or cash flows.

Dividends

We do not have any plans at this time to make any future dividend payments. Payment of future dividends, if any, 
will be at the discretion of our Board of Directors and will depend on various factors, such as our statutory profits, financial 
condition, operating results and current and anticipated cash needs. In the event cash dividends are declared by us, we may 
decide to pay such dividends in Israeli currency. Under current Israeli regulations, any cash dividend in Israeli currency paid 
in respect of ordinary shares purchased by non-residents of Israel with non-Israeli currency may be freely repatriated in such 
non-Israeli currency, at the rate of exchange prevailing at the time of conversion. For more information regarding the taxation 
implications of the dividend plan, see “Item 10 - Additional Information - Taxation” of this annual report.

Significant Changes

There  are  no  significant  changes  that  occurred  since  December  31,  2020,  except  as  otherwise  disclosed  in  this 

annual report and in the annual consolidated financial statements included in this annual report.

Item 9. 

The Offer and Listing.

Trading in the ADSs

Our  ADSs  have  been  quoted  on  the  NASDAQ  Stock  Market  under  the  symbol  “NICEV”  from  our  initial  public 
offering in January 1996 until April 7, 1999, and thereafter under the symbol “NICE.” Prior to that time, there was no public 
market for our ordinary shares in the United States. Each ADS represents one ordinary share.

JPMorgan Chase Bank, N.A. is the depositary for our ADSs. Its address is 4 New York Plaza, Floor 12, New York, 

New York 10004.

Trading in the Ordinary Shares

Our  ordinary  shares  have  been  listed  on  the  Tel-Aviv  Stock  Exchange,  or  TASE,  since  1991  under  the  symbol 
“NICE.TA.” Our ordinary shares are not listed on any other stock exchange and have not been publicly traded outside Israel 
(other than through ADSs, as noted above).

Item 10. 

Additional Information.

Memorandum and Articles of Association

Organization and Register

We  are  a  company  limited  by  shares  organized  in  the  State  of  Israel  under  the  Israeli  Companies  Law.  We  are 

registered with the Registrar of Companies of the State of Israel and have the company number 52-0036872.

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Objectives and Purposes

Our  objectives  and  purposes  include  a  wide  variety  of  business  purposes,  including  all  kinds  of  research, 
development, manufacture, distribution, service and maintenance of products in all fields of technology and engineering and 
to engage in any other kind of business or commercial activity. Our objectives and purposes are set forth in detail in Section 2 
of our memorandum of association.

Directors

Our articles of association provide that the number of directors serving on the Board shall be not less than three but 
shall not exceed thirteen. As discussed above in Item 6, “Directors, Senior Management and Employees – Board Practices – 
Outside  Directors,”  in  December  2016,  our  shareholders  approved  amendments  to  our  articles  of  association,  pursuant  to 
which  our  Board  of  Directors  may  elect  to  opt  out  of  such  requirements  and  we  would  not  be  required  to  have  outside 
directors serve on our Board of Directors. Our directors, other than outside directors, are elected at the annual shareholders 
meeting to serve until the next annual meeting or until their earlier death, resignation, bankruptcy, incapacity or removal by 
resolution of the general shareholders meeting. Directors may be re-elected at each annual shareholders’ meeting. The Board 
may  appoint  additional  directors  (whether  to  fill  a  vacancy  or  create  new  directorship)  to  serve  until  the  next  annual 
shareholders meeting, provided, however, that the Board shall have no obligation to fill any vacancy unless the number of 
directors is less than three. Our officers serve at the discretion of the Board.

The Board of Directors may meet and adjourn its meetings according to the Company’s needs but must meet at least 
once every three months. A meeting of the Board may be called at the request of any two directors. The quorum required for 
a  meeting  of  the  Board  consists  of  a  majority  of  directors  who  are  lawfully  entitled  to  participate  in  the  meeting  and  vote 
thereon.  The  adoption  of  a  resolution  by  the  Board  requires  approval  by  a  simple  majority  of  the  directors  present  at  a 
meeting in which such resolution is proposed. In lieu of a Board meeting, a resolution may be adopted if all of the directors 
lawfully entitled to vote thereon consent not to convene a meeting.

Subject  to  the  Israeli  Companies  law,  the  Board  may  appoint  a  committee  of  the  Board  and  delegate  to  such 
committee all or any of the powers of the Board, as it deems appropriate. Under the Israeli Companies Law, the Board of 
Directors must appoint an internal audit committee comprised of at least three directors. The function of the internal audit 
committee is to review irregularities in the management of the Company’s business and recommend remedial measures. The 
committee is also required, under the Israeli Companies Law, to approve certain related party transactions and to assess our 
internal audit system and the performance of our internal auditor. Notwithstanding the foregoing, the Board may, at any time, 
amend, restate or cancel the delegation of any of its powers to any of its committees. The Board has appointed an internal 
audit committee which has three members, an audit committee which has five members, a compensation committee which 
has five members, a nominations committee which has two members and a mergers and acquisitions committee which has six 
members.  For  more  information  on  the  Company’s  committees,  please  see  Item  6,  “Directors,  Senior  Management  and 
Employees—Board Practices” in this annual report.

Fiduciary Duties of Officers

The  Israeli  Companies  Law  codifies  the  fiduciary  duties  that  “office  holders,”  including  directors  and  executive 
officers, owe to a company. An office holder’s fiduciary duties consist of a duty of care and a duty of loyalty. The duty of 
loyalty includes avoiding any conflict of interest between the office holder’s position in the company and his personal affairs, 
avoiding any competition with the company, avoiding exploiting any business opportunity of the company in order to receive 
personal  advantage  for  himself  or  others,  and  revealing  to  the  company  any  information  or  documents  relating  to  the 
company’s affairs which the office holder has received due to his position as an office holder.

Approval of Certain Transactions

The Israeli Companies Law requires that an office holder of a company promptly disclose any personal interest that 
he or she may have and all related material information known to him or her, in connection with any existing or proposed 
transaction  by  the  company.  In  addition,  if  the  transaction  is  an  extraordinary  transaction  as  defined  under  Israeli  law,  the 
office  holder  must  also  disclose  any  personal  interest  held  by  the  office  holder’s  spouse,  siblings,  parents,  grandparents, 
descendants, spouse’s descendants and the spouses of any of the foregoing. In addition, the office holder must also disclose 
any interest held by any corporation in which the office holder is a 5% or greater shareholder, director or general manager or 
in  which  he  or  she  has  the  right  to  appoint  at  least  one  director  or  the  general  manager.  An  extraordinary  transaction  is 

83

defined as a transaction not in the ordinary course of business, not on market terms, or that is likely to have a material impact 
on the company’s profitability, assets or liabilities.

In the case of a transaction which is not an extraordinary transaction, after the office holder complies with the above 
disclosure requirement, only Board approval is required unless the articles of association of the company provide otherwise. 
The transaction must not be adverse to the company’s interest. Furthermore, if the transaction is an extraordinary transaction, 
then, in addition to any approval stipulated by the articles of association, it also must be approved by the company’s internal 
audit committee and then by the Board of Directors, and, under certain circumstances, by a meeting of the shareholders of the 
company.  An  office  holder  who  has  a  personal  interest  in  a  transaction  that  is  considered  at  a  meeting  of  the  Board  of 
Directors or the internal audit committee generally may not be present at the deliberations or vote on this matter, unless the 
chairman of the Board or chairman of the internal audit committee, as the case may be, determined that the presence of such 
person  is  necessary  to  present  the  transaction  to  the  meeting.  If  a  majority  of  the  directors  have  a  personal  interest  in  an 
extraordinary transaction with the company, shareholder approval of the transaction is required.

It  is  the  responsibility  of  the  audit  committee  to  determine  whether  or  not  a  transaction  should  be  deemed  an 
extraordinary  transaction.  In  addition,  the  audit  committee  must  also  establish  (i)  procedures  for  the  consideration  of  any 
transaction with a controlling shareholder, even if it is not extraordinary, such as a competitive process with third parties or 
negotiation  by  independent  directors,  and  (ii)  approval  requirements  for  controlling  shareholder  transactions  that  are  not 
negligible. 

The  Israeli  Companies  Law  applies  the  same  disclosure  requirements  to  a  controlling  shareholder  of  a  public 
company, which includes a shareholder that holds 25% or more of the voting rights if no other shareholder owns more than 
50% of the voting rights in the company. Extraordinary transactions with a controlling shareholder or in which a controlling 
shareholder  has  a  personal  interest,  and  the  terms  of  management  fees  of  a  controlling  shareholder  or  compensation  of  a 
controlling shareholder who is an office holder, require the approval of the audit committee, the Board of Directors and the 
shareholders  of  the  company  by  simple  majority;  provided  that  either  such  majority  vote  must  include  at  least  a  simple 
majority of the shareholders who have no personal interest in the transaction and are present at the meeting (without taking 
into account the votes of the abstaining shareholders), or that the total shareholdings of those who have no personal interest in 
the transaction who vote against the transaction represent no more than two percent of the voting rights in the company. Any 
such extraordinary transaction whose term is longer than three years requires further shareholder approval every three years, 
unless  (with  respect  to  transactions  not  involving  management  fees  or  employment  terms)  the  internal  audit  committee 
approves that a longer term is reasonable under the circumstances.

In addition, under the Israeli Companies Law, a private placement of securities requires approval by the Board of 

Directors and the shareholders of the company if it will cause a person to become a controlling shareholder or if:

•

•

•

the  securities  issued  amount  to  20%  or  more  of  the  company’s  outstanding  voting  rights  before  the 
issuance;

some  or  all  of  the  consideration  is  other  than  cash  or  listed  securities  or  the  transaction  is  not  on  market 
terms; and

the transaction will increase the relative holdings of a shareholder that holds 5% or more of the company’s 
outstanding  share  capital  or  voting  rights  or  that  will  cause  any  person  to  become,  as  a  result  of  the 
issuance, a holder of more than 5% of the company’s outstanding share capital or voting rights.

According to the Company’s articles of association, certain resolutions, such as resolutions regarding mergers and 

windings up, require approval of the holders of 75% of the shares represented at the meeting and voting thereon.

Approval of Office Holder Compensation

Under  the  Israeli  Companies  Law,  we  are  required  to  adopt  a  compensation  policy,  recommended  by  the 
compensation committee, and approved by the Board of Directors and the shareholders, in that order, at least once every three 
years. The shareholder approval requires a majority of the votes cast by shareholders, excluding any controlling shareholder 
and those who have a personal interest in the matter (similar to the threshold described above). The most recent amendment 
to  our  Compensation  Policy  was  approved  by  our  shareholders  at  our  2019  annual  general  meeting.  In  general,  all  office 
holders’  terms  of  compensation  –  including  fixed  remuneration,  bonuses,  equity  compensation,  retirement  or  termination 

84

payments,  indemnification,  liability  insurance  and  the  grant  of  an  exemption  from  liability  -  must  comply  with  the 
Company’s  Compensation  Policy.  Although  NASDAQ  rules  generally  require  shareholder  approval  when  an  equity-based 
compensation plan is established or materially amended, as a foreign company we follow the aforementioned requirements of 
the Israeli Companies Law.

In addition, the compensation terms of directors, the chief executive officer, and any employee or service provider 
who  is  considered  a  controlling  shareholder  generally  must  be  approved  separately  by  the  compensation  committee,  the 
Board  of  Directors  and  the  shareholders  of  the  company,  in  that  order.  Notwithstanding,  a  company’s  compensation 
committee  and  board  of  directors  are  permitted  to  approve  the  compensation  terms  of  a  chief  executive  officer  or  of  a 
director, without convening a general meeting of shareholders, provided however, that such terms: (1) are not more beneficial 
than such officer’s former terms or than the terms of his predecessor, or are essentially the same in their effect; (2) are in line 
with the Compensation Policy; and (3) are brought for shareholder approval at the next general meeting of shareholders.

The  compensation  terms  of  other  officers  require  the  approval  of  the  compensation  committee  and  the  Board  of 
Directors.  An  amendment  of  existing  compensation  terms  of  an  office  holder  who  is  not  a  director,  if  the  compensation 
committee  determines  that  the  amendment  is  not  material,  requires  the  approval  of  the  compensation  committee  only. 
Pursuant to regulations promulgated under the Israeli Companies Law, an amendment of the existing compensation terms of 
office holders who are subordinate to the chief executive officer, if the amendment is not material and the changes are in line 
with the existing Compensation Policy, requires only the chief executive officer’s approval. Under our Compensation Policy, 
our  Chief  Executive  Officer  is  authorized  to  approve  non-material  changes  to  the  compensation  terms  of  office  holders 
subordinated to him, without seeking the approval of the compensation committee.

The Compensation Policy sets forth the guidelines for the compensation of our office holders. It is tailored to ensure 
a  compensation  which  balances  performance  targets  and  time  horizons  through  rewarding  business  results  and  long-term 
performance.  The  Compensation  Policy  requires  that  compensation  of  our  officer  holders  include  a  mix  of  fixed  amounts 
(such  as  annual  based  salaries),  variable  performance-based  components  (such  as  performance-based  cash  incentive 
compensation), and long term incentive components (such as long-term equity-based compensation, including performance- 
based equity). Pursuant to the Compensation Policy, performance-based compensation granted may be based on our overall 
performance,  the  particular  unit  performance,  individual  performance  and  the  results  of  the  customer  satisfaction  survey 
conducted annually. Our Compensation Policy includes applicable clawback provisions.

Duties of Shareholders

Under  the  Israeli  Companies  Law,  a  shareholder  has  a  duty  to  act  in  good  faith  towards  the  company  and  other 
shareholders and to refrain from abusing his or her power in the company including, among other things, voting in a general 
meeting of shareholders on the following matters:

•

•

•

•

any amendment to the articles of association;

an increase of the company’s authorized share capital;

a merger; or

approval of interested party transactions which require shareholder approval.

In  addition,  any  controlling  shareholder,  any  shareholder  who  knows  that  it  possesses  power  to  determine  the 
outcome of a shareholder vote and any shareholder who, pursuant to the provisions of a company’s articles of association, has 
the  power  to  appoint  or  prevent  the  appointment  of  an  office  holder  in  the  company,  is  under  a  duty  to  act  with  fairness 
towards the company. The Israeli Companies Law does not describe the substance of this duty but provides that a breach of 
his duty is tantamount to a breach of fiduciary duty of an officer of the company.

Exemption, Insurance and Indemnification of Directors and Officers

Exemption of Office Holders

Under the Israeli Companies Law, an Israeli company may not exempt an office holder from liability for breach of 
his duty of loyalty but may exempt in advance an office holder from liability to the company, in whole or in part, for a breach 

85

of his duty of care (except in connection with distributions), provided the articles of association of the company allow it to do 
so. Our articles of association do not allow us to do so.

Office Holder Insurance

Our articles of association provide that, subject to the provisions of the Israeli Companies Law, including the receipt 
of all approvals as required therein or under any applicable law, we may enter into an agreement to insure an office holder for 
any responsibility or liability that may be imposed on such office holder in connection with an act performed by such office 
holder in such office holder’s capacity as an office holder of us with respect to each of the following:

•

•

•

•

•

a violation of his duty of care to us or to another person;

a breach of his duty of loyalty to us, provided that the office holder acted in good faith and had reasonable 
grounds to assume that his act would not prejudice our interests;

a financial obligation imposed upon him for the benefit of another person;

a  payment  which  the  office  holder  is  obligated  to  make  to  an  injured  party  as  set  forth  in  Section 
52(54)(a)(1)(a) of the Israeli Securities Law, 5728-1968, as amended (the “Securities Law”) and Litigation 
Expenses (as defined below) that the office holder incurred in connection with a proceeding under Chapters 
H’3, H’4 or I’1 of the Securities Law; and

any other event, occurrence or circumstance in respect of which we may lawfully insure an office holder.

Indemnification of Office Holders

Our articles of association provide that, subject to the provisions of the Israeli Companies Law, including the receipt 
of  all  approvals  as  required  therein  or  under  any  applicable  law  we  may  indemnify  an  office  holder  with  respect  to  any 
liability or expense for which indemnification may be provided under the Companies Law, including the following liabilities 
and expenses, provided that such liabilities or expenses were imposed upon or incurred by such office holder in such office 
holder’s capacity as an office holder of us:

•

•

•

•

a monetary liability imposed on or incurred by an office holder pursuant to a judgment in favor of another 
person, including a judgment imposed on such office holder in a settlement or in an arbitration decision that 
was approved by a court of law;

reasonable Litigation Expenses, expended by the office holder as a result of an investigation or proceeding 
instituted against him by a competent authority, provided that such investigation or proceeding concluded 
without  the  filing  of  an  indictment  against  him  and  either  (A)  concluded  without  the  imposition  of  any 
financial  liability  in  lieu  of  criminal  proceedings  or  (B)  concluded  with  the  imposition  of  a  financial 
liability  in  lieu  of  criminal  proceedings  but  relates  to  a  criminal  offense  that  does  not  require  proof  of 
criminal intent (mens rea) or in connection with a financial sanction;

“conclusion of a proceeding without filing an indictment” in a matter in which a criminal investigation has 
been instigated and “financial liability in lieu of a criminal proceeding,” have the meaning ascribed to them 
under  the  Israeli  Companies  Law.  The  term  “Litigation  Expenses”  shall  include,  without  limitation, 
attorneys’  fees  and  all  other  costs,  expenses  and  obligations  paid  or  incurred  by  an  office  holder  in 
connection  with  investigating,  defending,  being  a  witness  or  participating  in  (including  on  appeal),  or 
preparing to defend, be a witness or participate in any claim or proceeding relating to any matter for which 
indemnification may be provided;

reasonable  Litigation  Expenses,  which  the  office  holder  incurred  or  with  which  the  office  holder  was 
charged by a court of law, in a proceeding brought against the office holder, by the Company, on its behalf 
or by another person, or in a criminal prosecution in which the office holder was acquitted, or in a criminal 
prosecution in which the office holder was convicted of an offense that does not require proof of criminal 
intent (mens rea);

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•

•

a  payment  which  the  office  holder  is  obligated  to  make  to  an  injured  party  as  set  forth  in  Section 
52(54)(a)(1)(a) of the Securities Law, and Litigation Expenses that the office holder incurred in connection 
with a proceeding under Chapters H’3, H’4 or I’1 of the Securities Law; and

any  other  event,  occurrence  or  circumstance  in  respect  of  which  we  may  lawfully  indemnify  an  office 
holder.

The  foregoing  indemnification  may  be  procured  by  us  (a)  retroactively  and  (b)  as  a  commitment  in  advance  to 
indemnify an office holder, provided that, in respect of the first bullet above, such commitment shall be limited to (A) such 
events  that  in  the  opinion  of  the  Board  of  Directors  are  foreseeable  in  light  of  our  actual  operations  at  the  time  the 
undertaking to indemnify is provided, and (B) to the amounts or criterion that the Board of Directors deems reasonable under 
the  circumstances;  and  further  provided  that  such  events  and  amounts  or  criterion  are  set  forth  in  the  undertaking  to 
indemnify, and which shall in no event exceed, in the aggregate, the greater of: (i) 25% of our shareholder’s equity at the time 
of the indemnification or (ii) 25% of our shareholder’s equity at the end of fiscal year of 2010.

We  have  undertaken  to  indemnify  our  directors  and  officers  pursuant  to  applicable  law  and  we  have  obtained 

directors' and officers' liability insurance for the benefit of our directors and officers. 

Limitations on Exemption, Insurance and Indemnification

The Israeli Companies Law provides that a company may not exempt or indemnify an office holder, or enter into an 

insurance contract, which would provide coverage for any monetary liability incurred as a result of any of the following:

•

•

•

•

a  breach  by  the  office  holder  of  his  duty  of  loyalty  unless,  with  respect  to  insurance  coverage  or 
indemnification,  the  office  holder  acted  in  good  faith  and  had  a  reasonable  basis  to  believe  that  the  act 
would not prejudice the company;

a breach by the office holder of his duty of care if the breach was done intentionally or recklessly (other 
than if solely done in negligence);

any act or omission done with the intent to derive an illegal personal benefit; or

a  fine,  civil  fine  or  ransom  levied  on  an  Office  Holder,  or  a  financial  sanction  imposed  upon  an  Office 
Holder under Israeli Law.

Required Approvals

In addition, under the Israeli Companies Law, any exemption of, indemnification of, or procurement of insurance 
coverage for, our office holders must be approved by our audit committee and our Board of Directors and, if the beneficiary 
is  the  chief  executive  officer  or  a  director,  by  our  shareholders.  We  have  obtained  such  approvals  for  the  procurement  of 
liability insurance covering our officers and directors and for the grant of indemnification letters to our officers and directors.

Rights of Ordinary Shares

Our ordinary shares confer upon our shareholders the right to receive notices of, and to attend, shareholder meetings, 
the right to one vote per ordinary share at all shareholders’ meetings for all purposes, and to share equally, on a per share 
basis,  in  such  dividends  as  may  be  declared  by  our  Board  of  Directors;  and  upon  liquidation  or  dissolution,  the  right  to 
participate  in  the  distribution  of  any  surplus  assets  of  the  Company  legally  available  for  distribution  to  shareholders  after 
payment of all debts and other liabilities of the Company. All ordinary shares rank pari passu in all respects with each other. 
Our Board of Directors may, from time to time, make such calls as it may think fit upon a shareholder in respect of any sum 
unpaid in respect of shares held by such shareholder which is not payable at a fixed time, and each shareholder shall pay the 
amount of every call so made upon him (and of each installment thereof if the same is payable in installments).

Meetings of Shareholders

An annual general meeting of our shareholders shall be held once in every calendar year at such time and at such 

place either within or without the State of Israel as may be determined by our Board of Directors.

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Our Board of Directors may, whenever it thinks fit, convene a special general meeting at such time and place, within 
or  without  the  State  of  Israel,  as  may  be  determined  by  the  Board  of  Directors.  Special  general  meetings  may  also  be 
convened upon shareholder request in accordance with the Israeli Companies Law and our articles of association.

The  quorum  required  for  a  meeting  of  shareholders  consists  of  at  least  two  shareholders  present  in  person  or  by 
proxy  who  hold  or  represent  between  them  at  least  25%  of  the  outstanding  voting  shares,  unless  otherwise  required  by 
applicable rules. Although NASDAQ generally requires a quorum of 33-1/3%, we have an exception under the NASDAQ 
rules and follow the generally accepted business practice for companies in Israel, which have a quorum requirement of 25%. 
A meeting adjourned for lack of a quorum generally is adjourned to the same day in the following week at the same time and 
place or any time and place as the chairman may designate with the consent of a majority of the voting power represented at 
the  meeting  and  voting  on  the  matter  adjourned.  At  such  reconvened  meeting  the  required  quorum  consists  of  any  two 
members present in person or by proxy.

Mergers and Acquisitions

A  merger  of  the  Company  shall  require  the  approval  of  the  holders  of  a  majority  of  75%  of  the  voting  power 
represented  at  the  annual  or  special  general  meeting  in  person  or  by  proxy  or  by  written  ballot,  as  shall  be  permitted,  and 
voting thereon in accordance with the provisions of the Israeli Companies Law. Upon the request of a creditor of either party 
of the proposed merger, the court may delay or prevent the merger if it concludes that there exists a reasonable concern that 
as a result of the merger, the surviving company will be unable to satisfy the obligations of any of the parties to the merger. In 
addition, a merger may not be completed unless at least (i) 50 days have passed from the time that the requisite proposal for 
the merger has been filed by each party with the Israeli Registrar of Companies and (ii) 30 days have passed since the merger 
was approved by the shareholders of each party.

The Israeli Companies Law also provides that an acquisition of shares of a public company must be made by means 
of a tender offer if, as a result of the acquisition, the purchaser would become a 25% or greater shareholder of the company 
and there is no existing 25% or greater shareholder in the company. An acquisition of shares of a public company must be 
made by means of a tender offer if, as a result of the acquisition, the purchaser would hold more than 45% of the company 
and there is no existing shareholder of more than 45% in the company. These requirements do not apply if the acquisition (i) 
occurs in the context of a private placement by the company that received shareholder approval for the purpose of reaching 
such threshold, (ii) was from a 25% shareholder of the company and resulted in the acquirer becoming a 25% shareholder of 
the company or (iii) was from a greater than 45% shareholder of the company and resulted in the acquirer becoming a greater 
than 45% shareholder of the company. The tender offer must be extended to all shareholders, but the offeror is not required to 
purchase more than 5% of the company’s outstanding shares, regardless of how many shares are tendered by shareholders. 
The tender offer may be consummated only if (i) at least 5% of the company’s outstanding shares will be acquired by the 
offeror and (ii) the number of shares tendered in the offer exceeds the number of shares whose holders objected to the offer.

If as a result of an acquisition of shares the acquirer will hold more than 90% of a company’s outstanding shares, the 
acquisition must be made by means of a tender offer for all of the outstanding shares. If as a result of a full tender offer the 
acquirer would own more than 95% of the outstanding shares, then all the shares that the acquirer offered to purchase will be 
transferred to it. The law provides for appraisal rights if any shareholder files a request in court within six months following 
the  consummation  of  a  full  tender  offer,  but  the  acquirer  is  entitled  to  stipulate  that  tendering  shareholders  forfeit  their 
appraisal rights. If as a result of a full tender offer the acquirer would own 95% or less of the outstanding shares, then the 
acquirer may not acquire shares that will cause his shareholding to exceed 90% of the outstanding shares. 

Material Contracts

Notes and Indenture

2020 Notes and Indenture

On August 27, 2020, we issued $400 million aggregate principal amount of 0% Convertible Senior Notes due 2025 
(the “2020 Notes”) and on September 4, 2020, we issued an additional $60 million of the 2020 Notes pursuant to the exercise 
of  the  initial  purchasers’  option.  The  2020  Notes  are  general  unsecured  obligations  of  the  Company.  The  sale  of  the  2020 
Notes  generated  net  proceeds  of  approximately  $451  million.  The  2020  Notes  were  issued  pursuant  to  an  indenture  (the 
“2020 Indenture”) between us and U. S. Bank National Association, as trustee (the “Trustee”).

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The 2020 Notes do not bear regular interest, and the principal amount of the 2020 Notes does not accrete. The 2020 
Notes  will  mature  on  September  15,  2025,  unless  earlier  prepaid,  redeemed  or  converted,  and  are  not  redeemable  at  our 
option prior to September 21, 2023, except in the event of certain tax law changes. We may redeem for cash all or any portion 
of the 2020 Notes, at our option, on or after September 21, 2023 if the last reported sale price of the ADSs has been at least 
130%  of  the  conversion  price  then  in  effect  for  at  least  20  trading  days  (whether  or  not  consecutive)  during  any  30 
consecutive  trading  day  period  (including  the  last  trading  day  of  such  period)  ending  on,  and  including,  the  trading  day 
immediately preceding the date on which we provide notice of redemption. In the case of any redemption, the redemption 
price  will  be  equal  to  100%  of  the  principal  amount  of  the  2020  Notes  to  be  redeemed,  plus  accrued  and  unpaid  special 
interest, if any, to, but excluding, the redemption date.  A holder may convert its 2020 Notes at its option at any time prior to 
the close of business on the business day immediately preceding June 15, 2025 in the event certain conditions are met during 
set periods. On or after June 15, 2025, until the close of business on the second scheduled trading day immediately preceding 
the maturity date, a holder may convert its 2020 Notes at any time.

Upon  conversion,  we,  at  our  election,  can  pay  or  deliver  (i)  cash,  (ii)  ADSs  or  (iii)  a  combination  thereof.  The 
conversion rate will initially be 3.3424 ADSs per $1,000 principal amount of 2020 Notes (equivalent to an initial conversion 
price  of  approximately  $299.19  per  ADS).  The  conversion  rate  will  be  subject  to  adjustment  in  some  events.  In  addition, 
following  certain  corporate  events  that  occur  prior  to  the  maturity  date  or  our  delivery  of  a  notice  of  redemption,  the 
Company will under certain circumstances, increase the conversion rate for a holder who elects to convert its 2020 Notes in 
connection with such a corporate event or to convert its 2020 Notes called for redemption in connection with such notice of 
redemption, as the case may be.

If we undergo a fundamental change, holders of the 2020 Notes will have the right to require us to repurchase all or 
a  portion  of  their  2020  Notes  upon  the  occurrence  of  a  fundamental  change  (as  defined  in  the  2020  Indenture)  at  a  cash 
repurchase price equal to 100% of the principal amount of the 2020 Notes to be repurchased, plus any accrued and unpaid 
interest, if any, to, but excluding the fundamental change repurchase date.

2017 Notes and Indenture

On January 18, 2017, NICE Systems issued $287.5 million aggregate principal amount of the 1.25% Exchangeable 
Senior  Notes  due  2024	 (the  2017  Notes  together  with  the  2020  Notes,  the  “Notes”).  The  2017  Notes  are  the  general 
unsecured obligations of NICE Systems, guaranteed by us. The sale of the Notes generated net proceeds of approximately 
$260.1 million. The 2017 Notes were issued pursuant to an indenture (the “2017 Indenture”, and collectively with the 2020 
Indenture, the “Indenture(s)”) among us, NICE Systems and the Trustee. 

The 2017 Notes bear interest at a fixed rate of 1.25% per year, payable semiannually in arrears on January 15 and 
July 15 of each year, beginning on July 15, 2017. The 2017 Notes will mature on January 15, 2024, unless earlier prepaid, 
redeemed or exchanged, and are not redeemable at NICE Systems’ option prior to their maturity date, except in the event of 
certain tax law changes. In the event certain conditions are met during set periods, the conditional exchange feature of the 
2017 Notes may be triggered, meaning that holders of 2017 Notes are entitled at their option to exchange the 2017 Notes at 
any  time  during  such  specified  periods.  As  disclosed  in  Note  15  to  our  consolidated  financial  statements,  the  conditional 
exchange feature of the 2017 Notes was previously triggered and the 2017 Notes are currently exchangeable at the option of 
the holders.

Subject  to  satisfaction  of  certain  conditions  and  during  certain  periods  as  aforementioned,  at  the  option  of  the 
holders the 2017 Notes are exchangeable for (at our election) (i) cash, (ii) ADSs or (iii) a combination thereof. The exchange 
rate was initially set at 12.0260 ADSs per $1,000 principal amount of 2017 Notes (equivalent to an initial exchange price of 
approximately $83.15 per ADS). The exchange rate is subject to adjustment in some events. In addition, following certain 
corporate  events  that  occur  prior  to  the  maturity  date  or  NICE  Systems’  delivery  of  a  notice  of  tax  redemption,  in  certain 
circumstances  NICE  Systems  will  increase  the  exchange  rate  for  a  holder  who  elects  to  exchange  its  2017  Notes  in 
connection with such a corporate event or tax redemption, as the case may be.

If  we  or  NICE  Systems  undergo  a  fundamental  change  (as  defined  in  the  Indenture),  holders  may  require  NICE 
Systems to prepay for cash all or part of their 2017 Notes at a prepayment price equal to 100% of the principal amount of the 
2017  Notes  to  be  prepaid,  plus  accrued  and  unpaid  interest,  if  any,  to,  but  excluding,  the  fundamental  change  prepayment 
date.

The Indentures contain customary events of default, including a default in the payment of principal or interest when 
due,  default  in  compliance  with  the  covenants  set  forth  therein,  and  certain  events  of  bankruptcy,  insolvency  or 
reorganization.

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Exchange Controls

Holders  of  ADSs  are  able  to  convert  dividends  and  liquidation  distributions  into  freely  repatriable  non-Israeli 
currencies  at  the  rate  of  exchange  prevailing  at  the  time  of  repatriation,  pursuant  to  regulations  issued  under  the  Currency 
Control Law, 5738–1978, provided that Israeli income tax has been withheld by us with respect to amounts that are being 
repatriated to the extent applicable or an exemption has been obtained.

Our  ADSs  may  be  freely  held  and  traded  pursuant  to  the  General  Permit  and  the  Currency  Control  Law.  The 
ownership or voting of ADSs by non-residents of Israel are not restricted in any way by our memorandum of association or 
articles of association or by the laws of the State of Israel, except subjects of a country deemed an “enemy country” under 
Israeli legislation or persons or individuals on weapon of mass destruction or terror sanctions lists.

Taxation

The  following  is  a  discussion  of  Israeli  and  United  States  tax  consequences  material  to  our  shareholders.  The 
discussion is not intended, and should not be construed, as legal or professional tax advice and does not exhaust all possible 
tax considerations.

Holders of our ADSs should consult their own tax advisors as to the United States, Israeli or other tax consequences 
of the purchase, ownership and disposition of our ADSs, including, in particular, the effect of any foreign, state or local taxes.

Israeli Tax Considerations

The following is a summary of both the general corporate tax laws applicable to companies in Israel, with special 
reference  to  their  effect  on  us;  and  a  discussion  of  the  material  tax  consequences  to  purchasers  of  our  ordinary  shares  or 
ADSs related to our domicile in Israel. This summary does not discuss all the aspects of Israeli tax law that may be relevant 
to a particular investor in light of his or her personal investment circumstances or to some types of investors subject to special 
treatment under Israeli law. To the extent that the discussion is based on new tax legislation which has not been subject to 
judicial or administrative interpretation, we cannot assure that the views expressed in the discussion will be accepted by the 
appropriate  tax  authorities  or  the  courts.  The  discussion  is  not  intended,  and  should  not  be  construed,  as  a  legal  or 
professional tax advice and is not exhaustive of all possible tax considerations.

General Corporate Taxation in Israel

Generally, Israeli companies are subject to corporate tax on taxable income, including capital gains, at the rate of 
23% for 2019 and 2020 tax years and thereafter. However, the effective tax rate payable by a company that is eligible for tax 
benefits under the Israeli Law for the Encouragement of Capital Investments -1959, and in particular the 12% rate under the 
Preferred Technology Enterprise regime (as discussed below), may be considerably less.

We  are  permitted  to  measure  our  Israeli  taxable  income  in  U.S.  dollars  pursuant  to  regulations  published  by  the 
Israeli Minister of Finance, which provide the conditions for doing so. We believe that we meet, and will continue to meet, 
the necessary conditions and as such, we measure our results for tax purposes based on the U.S. dollar/NIS exchange rate on 
December 31 of the relevant tax year.

Tax Benefits under the Israeli Law for the Encouragement of Capital Investments, 1959, as amended.

Pursuant to the Israeli Law for Encouragement of Capital Investments-1959 (the “Investments Law”) and its various 
amendments, under which both the Company and its Israeli subsidiary have been granted “Approved Enterprise” status, we 
have  derived  and  expect  to  continue  to  derive  significant  tax  benefits  relating  to  our  “Approved,  Privileged,  and  Preferred 
Enterprise”  programs  for  which  we  were  eligible  up  to  and  including  the  2016  tax  year,  and  relating  to  Preferred 
Technological  Enterprise  program  for  the  2017  and  subsequent  tax  years.  To  be  eligible  for  these  tax  benefits,  one  must 
continue to meet certain conditions. In the event we are considered as having failed to comply with these conditions, in whole 
or in part, the eligibility for the benefits may be canceled and we may be required to refund the relevant amount, including 
interest and inflation adjustments. As of December 31, 2020, we believe that we are in compliance with all the conditions 
required by the Investments Law.

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In December 2016, the Israeli Knesset passed a number of changes to the Investments Law. These changes became 
retroactively  effective  beginning  January  1,  2017,  following  promulgation  of  Regulations  by  the  Finance  Ministry  in  May 
2017  to  implement  the  “Nexus  Principles”  based  on  OECD  guidelines  published  as  part  of  the  Base  Erosion  and  Profit 
Shifting  (BEPS)  project.  The  Regulations  provide  rules  for  implementation  of  the  tax  regime,  that  applies  to  both  the 
Company and its Israeli subsidiary, effective from the 2017 tax year and onwards.

Benefits under the “Preferred Technology Enterprise” regime, effective for 2017 and subsequent tax years, include:

•

•

•

A  reduced  12%  corporate  tax  rate  (or  7.5%  for  entities  located  in  Development  Area  A)  on  qualifying 
income deriving from eligible intellectual property (“Preferred Technology Income”), subject to a number 
of  base  conditions  being  fulfilled,  including  a  minimal  amount  or  ratio  of  annual  R&D  expenditure  and 
R&D employees, as well as having at least 25% of annual income derived from export.

A  12%  capital  gains  tax  rate  on  the  sale  of  a  preferred  intangible  asset  to  a  foreign  affiliated  enterprise, 
provided that the asset was initially purchased from a foreign resident at an amount of NIS 200 Million or 
more.

A withholding tax rate of 20% for dividends paid from Preferred Technology Income (with an exemption 
from such withholding tax applying to dividends paid to an Israeli company). Such rate may be reduced to 
4% on dividends paid to a foreign resident company, subject to certain conditions regarding percentage of 
foreign ownership of the distributing entity.

The effective tax rate applying to our Preferred Technology Enterprise is calculated based on the Nexus Principals 
introduced  by  the  OECD,  taking  into  account  eligible  and  ineligible  R&D  expenses  incurred  by  us,  as  prescribed  in  the 
Regulations.

Income from sources other than the Preferred Technology Income are taxable at regular corporate tax rates of 23% 

for 2019, 2020 and subsequent years.

Full  details  regarding  our  Preferred  and  Preferred  Technology  Enterprises  may  be  found  in  Note  13(a)(1)  of  our 

consolidated financial statements.

Tax Benefits and Grants for Research and Development

Israeli tax law allows, under specified conditions, a tax deduction for expenditures, including capital expenditures, 
for the year in which they are incurred. These expenses must relate to scientific research and development projects and must 
be  approved  by  the  relevant  Israeli  government  ministry,  determined  by  the  field  of  research,  and  the  research  and 
development must be conducted for the promotion of the company and carried out by or on behalf of the company seeking 
such deduction. However, the amount of such deductible expenses shall be reduced by the sum of any funds received through 
government grants for the financing of such scientific research and development projects. Expenditures not so approved are 
deductible over a three‑year period.

Tax Benefits under the Law for the Encouragement of Industry (Taxes), 1969

Under  the  Law  for  the  Encouragement  of  Industry  (Taxes),  1969  (the  “Industry  Encouragement  Law”),  Industrial 

Companies (as defined below) are entitled to the following tax benefits, among others:

•

•

•

deductions over an eight-year period for purchases of know-how and patents;

deductions over a three-year period of expenses involved with the issuance and listing of shares on a stock 
market; and

the  right  to  elect,  under  specified  conditions,  to  file  a  consolidated  tax  return  with  other  related  Israeli 
Industrial Companies.

Eligibility for benefits under the Industry Encouragement Law is not subject to receipt of prior approval from any 
governmental authority. Under the Industry Encouragement Law, an “Industrial Company” is defined as a company which is 

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an  Israeli  resident  for  tax  purposes,  which  at  least  90%  of  the  income  of  which,  in  any  tax  year,  determined  in  Israeli 
currency,  exclusive  of  income  from  government  loans,  capital  gains,  interest  and  dividends,  is  derived  from  an  “Industrial 
Enterprise” owned by it.

An  “Industrial  Enterprise”  is  defined  as  an  enterprise  whose  major  activity  in  a  given  tax  year  is  industrial 
production  activity.  We  believe  that  we  currently  qualify  as  an  Industrial  Company  within  the  definition  of  the  Industry 
Encouragement  Law.  No  assurance  can  be  given  that  we  will  continue  to  qualify  as  an  Industrial  Company  or  that  the 
benefits described above will be available in the future.

Taxation Consequences to Purchasers of our Shares

Taxation of Holders of Ordinary Shares

The following discussion refers to the tax consequences to holders of our ordinary shares. However, the same tax treatment 
would apply to holders of our ADSs.

Capital Gains Tax on Sales of Our Ordinary Shares

Israeli law generally imposes a capital gains tax on the sale of any capital assets by residents of Israel, as defined for 
Israeli tax purposes, and on the sale of assets located in Israel, including shares in Israeli companies, by both residents and 
non-residents  of  Israel,  unless  a  specific  exemption  is  available  or  unless  a  tax  treaty  between  Israel  and  the  shareholder’s 
country  of  residence  provides  otherwise.  The  Tax  Ordinance  distinguishes  between  real  gain  and  inflationary  surplus.  The 
inflationary  surplus  is  a  portion  of  the  total  capital  gain  equivalent  to  the  increase  of  the  relevant  asset’s  purchase  price 
attributable  to  an  increase  in  the  Israeli  consumer  price  index,  or  a  foreign  currency  exchange  rate,  between  the  date  of 
purchase and the date of sale. The real gain is the excess of the total capital gain over the inflationary surplus.

Taxation of Israeli Residents

Israeli individuals are generally subject to a tax rate of 25% on capital gains derived from the sale of shares, whether 
listed on a stock market or not, unless such shareholder is considered a “significant shareholder” at any time during the 12-
month  period  preceding  such  sale  (i.e.,  such  shareholder  holds  directly  or  indirectly,  including  jointly  with  others,  at  least 
10% of any means of control in the company), in which case the tax rate will be 30%. Individuals who are subject to tax in 
Israel  are  also  subject  to  an  additional  tax  at  a  rate  of  3%  on  annual  taxable  income  exceeding  a  certain  threshold  (NIS 
651,600  for  2020,  linked  to  the  annual  change  in  the  Israeli  Consumer  Price  Index).  For  this  purpose  taxable  income  will 
include taxable capital gains from the sale of our shares and taxable income from dividend distributions.

Israeli companies are subject to the corporate tax rate on capital gains derived from the sale of listed shares. 

Different tax rates may apply to dealers in securities and shareholders who acquired their shares prior to an initial 

public offering.

Taxation of Non-Israeli Residents

Both individual and corporate non-Israeli residents are generally exempt from Israeli capital gains tax on any gains 
derived  from  the  sale  of  shares  publicly  traded  on  the  TASE  provided  such  gains  did  not  derive  from  a  permanent 
establishment of such shareholders in Israel. Non-Israeli residents are also exempt from Israeli capital gains tax on any gains 
derived from the sale of shares of Israeli companies publicly traded on a recognized stock market outside of Israel, provided 
such shareholders did not acquire their shares prior to the issuer’s initial public offering and that the gains did not derive from 
a  permanent  establishment  of  such  shareholders  in  Israel.  However,  non-Israeli  corporations  will  not  be  entitled  to  such 
exemption if Israeli residents (i) have a controlling interest of more than 25% in such non-Israeli corporation; or (ii) are the 
beneficiaries of or are entitled to 25% or more of the revenues or profits of such non-Israeli corporation, whether directly or 
indirectly.

In  addition,  the  sale,  exchange  or  disposition  of  our  ordinary  shares  by  a  U.S.  resident  individual  or  corporate 
shareholder (for purposes of the U.S.-Israel Tax Treaty), and who holds ordinary shares as a capital asset, is also exempt from 
Israeli  capital  gains  tax  under  the  U.S.-Israel  Tax  Treaty  unless  either  (i)  the  U.S.  resident  shareholder  holds,  directly  or 
indirectly, shares representing 10% or more of our voting power during any part of the 12-month period preceding such sale; 
(ii) the capital gains arising from such sale are attributable to a permanent establishment of the shareholder located in Israel; 

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or  (iii)  such  U.S.  resident  shareholder  is  an  individual  and  was  present  in  Israel  for  183  days  or  more  during  the  relevant 
taxable year. If the above conditions are not met, the U.S. resident would be subject to Israeli tax, to the extent applicable. 
However, under the U.S.-Israel Tax Treaty, the gain would be treated as foreign source income for United States foreign tax 
credit purposes and such U.S. resident would be permitted to claim a credit for such taxes against the United States federal 
income tax imposed on such sale, exchange or disposition, subject to the limitations under the United States federal income 
tax laws applicable to foreign tax credits.

Taxation of Dividends Paid on our Ordinary Shares

Taxation of Israeli Residents

Israeli  resident  individuals  are  generally  subject  to  Israeli  income  tax  on  the  receipt  of  dividends  paid  on  our 
ordinary  shares,  other  than  bonus  shares  (share  dividends)  or  stock  dividends.  The  tax  rate  applicable  to  such  dividends  is 
25% or 30% for a shareholder that is considered a significant shareholder at any time during the 12-month period preceding 
such distribution. Dividends paid out of profits sourced from ordinary income are subject to withholding tax at the rate of 
25%. Dividends paid from income derived from our Approved and Privileged Enterprises are subject to withholding tax at 
the  rate  of  15%.  Dividends  paid  as  of  January  1,  2014  from  income  derived  from  our  Preferred  Enterprise  and  Preferred 
Technology  Enterprise  will  be  subject  to  withholding  tax  at  the  rate  of  20%.  We  cannot  assure  that  we  will  designate  the 
profits  that  are  being  distributed  in  a  way  that  will  reduce  shareholders’  tax  liability.  For  information  with  respect  to  the 
applicability of Income Surtax on distribution of dividends, please see “Capital Gains Tax on Sales of Our Ordinary Shares”  
and “Taxation of Israeli Residents” above in this Item 10.

Dividend distributions to Israeli resident corporations are generally not subject to a withholding tax.

Taxation of Non-Israeli Residents

Non-residents of Israel, both companies and individuals, are generally subject to Israeli income tax on the receipt of 
dividends paid on our ordinary shares, at the aforementioned rates applicable to Israeli residents, which tax will be withheld 
at source, unless a different rate is provided in a treaty between Israel and the shareholder’s country of residence.

Under the U.S.-Israel Treaty, the maximum Israeli withholding tax on dividends paid by us is 25%. The U.S.-Israel 
Tax Treaty further provides for a 12.5% Israeli dividend withholding tax rate on dividends paid by an Israeli company to a 
U.S. corporation owning at least 10% or more of such Israeli company’s issued voting power for, in general, the part of the 
tax year which precedes the date of payment of the dividend and the entire preceding tax year. The lower 12.5% rate applies 
only to dividends paid from regular income (and not derived from an Approved, Privileged or Preferred Enterprise) in the 
applicable period and does not apply if the company has more than 25% of its gross income derived from certain types of 
passive income (if the conditions mentioned above are met, dividends from income of an Approved, Privileged or Preferred 
Enterprise  are  subject  to  a  15%  withholding  tax  rate  under  the  U.S.-Israel  Tax  Treaty).  Residents  of  the  United  States 
generally  will  have  withholding  tax  in  Israel  deducted  at  source.  They  may  be  entitled  to  a  credit  or  deduction  for  United 
States federal income tax purposes in the amount of the taxes withheld, subject to detailed rules contained in United States 
tax legislation.

An individual or corporate non-resident of Israel who has dividend income derived from or accrued in Israel, from 
which tax was withheld at source, is generally exempt from the duty to file tax returns in Israel with respect to such income, 
provided such income was not derived from a business conducted in Israel by the taxpayer.

U.S. Federal Income Tax Considerations

The  following  is  a  summary  of  the  material  U.S.  Federal  income  tax  consequences  that  apply  to  U.S.  holders 
(defined below) who hold ADSs as capital assets for tax purposes. This summary is based on the U.S. Internal Revenue Code 
of  1986,  as  amended  (the  “Code”),  existing  final,  temporary  and  proposed  regulations  thereunder,  judicial  decisions  and 
published positions of the Internal Revenue Service and the U.S.-Israel income tax treaty in effect as of the date of this annual 
report, all of which are subject to change at any time (including changes in interpretation), possibly with retroactive effect. 
On December 22, 2017, the United States enacted the U.S. Tax Reform which alters significantly the U.S. Federal income tax 
system,  generally  beginning  in  2018.  Given  the  complexity  of  this  new  law,  U.S.  holders  should  consult  their  own  tax 
advisors  regarding  its  potential  impact  on  the  U.S.  Federal  income  tax  consequences  to  them  in  light  of  their  particular 
circumstances.

93

This summary is also based in part on representations by JPMorgan Chase Bank, N.A., the depositary for our ADSs, 
and assumes that each obligation under the Deposit Agreement between us and JPMorgan Chase Bank, N.A. and any related 
agreement will be performed in accordance with its terms.

This summary does not address all U.S. Federal income tax matters that may be relevant to a particular prospective 

holder or all tax considerations that may be relevant with respect to an investment in ADSs.

This summary does not address tax considerations applicable to a holder of an ADS that may be subject to special 

tax rules including, without limitation, the following:

•

•

•

•

•

•

•

•

•

•

•

•

•

dealers or traders in securities, currencies or notional principal contracts;

financial institutions;

insurance companies;

real estate investment trusts;

banks;

investors subject to the alternative minimum tax;

tax-exempt organizations;

regulated investment companies;

investors that actually or constructively own 10 percent or more of our voting shares;

investors  that  will  hold  the  ADSs  as  part  of  a  hedging  or  conversion  transaction  or  as  a  position  in  a 
straddle  or  a  part  of  a  synthetic  security  or  other  integrated  transaction  for  U.S.  Federal  income  tax 
purposes;

investors that are treated as partnerships or other pass-through entities for U.S. Federal income tax purposes 
and persons who hold the ADSs through partnerships or other pass-through entities;

investors whose functional currency is not the U.S. dollar; and

expatriates or former long-term residents of the United States.

This summary does not address the effect of any U.S. Federal taxation other than U.S. Federal income taxation. In 
addition, this summary does not include any discussion of state, local or foreign taxation or the indirect effects on the holders 
of equity interests in a holder of an ADS.

You are urged to consult your own tax advisor regarding the foreign and U.S. Federal, state and local and 

other tax consequences of an investment in ADSs.

For purposes of this summary, a “U.S. holder” is a beneficial owner of ADSs that is, for U.S. Federal income tax 

purposes:

•

•

•

an individual who is a citizen or a resident of the United States;

a  corporation  (or  other  entity  taxable  as  a  corporation  for  U.S.  federal  income  tax  purposes)  created  or 
organized in or under the laws of the United States or any political subdivision thereof;

an estate whose income is subject to U.S. Federal income tax regardless of its source; or

94

•

a trust if:

(a)

(b)

a court within the United States is able to exercise primary supervision over administration of the 
trust; and

one  or  more  United  States  persons  have  the  authority  to  control  all  substantial  decisions  of  the 
trust.

If an entity that is classified as a partnership for U.S. federal tax purposes holds ADSs, the U.S. federal income tax 
treatment of its partners will generally depend upon the status of the partners and the activities of the partnership. Entities that 
are classified as partnerships for U.S. federal tax purposes and persons holding ADSs through such entities should consult 
their own tax advisors.

In general, if you hold ADSs, you will be treated as the holder of the underlying shares represented by those ADSs 
for  U.S.  Federal  income  tax  purposes.  Accordingly,  no  gain  or  loss  will  be  recognized  if  you  exchange  ADSs  for  the 
underlying shares represented by those ADSs.

U.S. Taxation of ADSs

Distributions

Subject  to  the  discussion  under  “Passive  Foreign  Investment  Companies”  below,  the  gross  amount  of  any 
distribution, including the amount of any Israeli taxes withheld from these distributions (see “Israeli Tax Considerations”), 
actually or constructively received by a U.S. holder with respect to ADSs will be taxable to the U.S. holder as a dividend to 
the  extent  of  our  current  and  accumulated  earnings  and  profits  as  determined  under  U.S.  Federal  income  tax  principles. 
Distributions  in  excess  of  earnings  and  profits  will  be  non-taxable  to  the  U.S.  holder  to  the  extent  of,  and  will  be  applied 
against and reduce, the U.S. holder’s adjusted tax basis in the ADSs. Distributions in excess of earnings and profits and such 
adjusted tax basis will generally be taxable to the U.S. holder as a capital gain from the sale or exchange of property. We do 
not maintain calculations of our earnings and profits under U.S. Federal income tax principles. If we do not report to a U.S. 
holder the portion of a distribution that exceeds earnings and profits, the distribution will generally be taxable as a dividend 
even  if  that  distribution  would  otherwise  be  treated  as  a  non-taxable  return  of  capital  or  as  a  capital  gain  under  the  rules 
described above. The amount of any distribution of property other than cash will be the fair market value of that property on 
the date of distribution. The U.S. holder will not, except as provided by Sections 245 and 245A of the Code, be eligible for 
any dividends received deduction in respect of the dividend otherwise allowable to corporations.

Under the Code, certain dividends received by non-corporate U.S. holders will be subject to a maximum income tax 
rate of 20%. This reduced income tax rate is only applicable to dividends paid by a “qualified foreign corporation” that is not 
a “passive foreign investment company” and only with respect to shares held by a qualified U.S. holder (i.e., a non-corporate 
holder)  for  a  minimum  holding  period  (generally  61  days  during  the  121-day  period  beginning  60  days  before  the  ex-
dividend  date).  We  should  be  considered  a  qualified  foreign  corporation  because  (i)  we  are  eligible  for  the  benefits  of  a 
comprehensive tax treaty between Israel and the U.S., which includes an exchange of information program; and (ii) the ADSs 
are readily tradable on an established securities market in the U.S. In addition, based on our current business plans, we do not 
expect  to  be  classified  as  a  “passive  foreign  investment  company”  (see  “Passive  Foreign  Investment  Companies”  below). 
Accordingly,  dividends  paid  by  us  to  individual  U.S.  holders  on  shares  held  for  the  minimum  holding  period  should  be 
eligible for the reduced income tax rate. In addition to the income tax on dividends discussed above, certain non-corporate 
U.S.  holders  will  also  be  subject  to  the  3.8%  Medicare  tax  on  dividends  as  discussed  below  under  “Medicare  Tax  on 
Unearned Income”.

The  amount  of  any  distribution  paid  in  a  currency  other  than  U.S.  dollars  (a  “foreign  currency”)  including  the 
amount of any withholding tax thereon, will be included in the gross income of a U.S. holder in an amount equal to the U.S. 
dollar value of the foreign currencies calculated by reference to the exchange rate in effect on the date of receipt, regardless 
of whether the foreign currencies are converted into U.S. dollars. If the foreign currencies are converted into U.S. dollars on 
the date of receipt, a U.S. holder generally should not be required to recognize foreign currency gain or loss in respect of the 
dividend. If the foreign currencies received in the distribution are not converted into U.S. dollars on the date of receipt, a U.S. 
holder will have a basis in the foreign currencies equal to its U.S. dollar value on the date of receipt. Any gain or loss on a 
subsequent conversion or other disposition of the foreign currencies will be treated as ordinary income or loss.

95

Generally, dividends received by a U.S. holder with respect to ADSs will be treated as foreign source income for the 
purposes  of  calculating  that  holder’s  foreign  tax  credit  limitation.  Subject  to  certain  conditions  and  limitations,  any  Israeli 
taxes  withheld  on  dividends  at  the  rate  provided  by  the  U.S.-Israel  tax  treaty  may  be  deducted  from  taxable  income  or 
credited against a U.S. holder’s U.S. Federal income tax liability. The limitation on foreign taxes eligible for the U.S. foreign 
tax  credit  is  calculated  separately  with  respect  to  various  categories  of  income,  including  “passive”  income  and  “general” 
income. The rules relating to foreign tax credits and the timing thereof are complex. U.S. holders should consult their own tax 
advisors regarding the availability of a foreign tax credit under their particular situation.

Sale or Other Disposition of ADSs

If a U.S. holder sells or otherwise disposes of its ADSs, gain or loss will be recognized for U.S. Federal income tax 
purposes in an amount equal to the difference between the amount realized on the sale or other disposition and such holder’s 
adjusted tax basis in the ADSs. Subject to the discussion below under the heading “Passive Foreign Investment Companies,” 
such gain or loss generally will be a capital gain or loss and will be a long-term capital gain or loss if the holder had held the 
ADSs for more than one year at the time of the sale or other disposition. Long-term capital gains realized by individual U.S. 
holders generally are subject to a lower marginal U.S. Federal income tax rate (currently up to 20%) than the marginal tax 
rate on ordinary income. In addition to the income tax on gains discussed above, certain non-corporate U.S. holders will also 
be subject to the 3.8% Medicare tax on net gains as discussed below under “Medicare Tax on Unearned Income”. Under most 
circumstances, any gain that a holder recognizes on the sale or other disposition of ADSs will be U.S. sourced for purposes of 
the foreign tax credit limitation and any recognized losses will be allocated against U.S. source income.

If a U.S. holder receives foreign currency upon a sale or exchange of ADSs, gain or loss, if any, recognized on the 
subsequent  sale,  conversion  or  disposition  of  such  foreign  currency  will  be  ordinary  income  or  loss,  and  will  generally  be 
income  or  loss  from  sources  within  the  United  States  for  foreign  tax  credit  limitation  purposes.  However,  if  such  foreign 
currency  is  converted  into  U.S.  dollars  on  the  date  received  by  the  U.S.  holder,  the  U.S.  holder  generally  should  not  be 
required to recognize any gain or loss on such conversion.

A U.S. holder who holds shares through an Israeli stockbroker or other Israeli intermediary may be subject to Israeli 
withholding tax on any capital gain recognized if the U.S. holder does not obtain approval of an exemption from the Israeli 
Tax  Authorities  or  claim  any  allowable  refunds  or  reductions.  U.S.  holders  are  advised  that  any  Israeli  tax  paid  under 
circumstances in which an exemption from (or a refund of or a reduction in) such tax was available will not give rise to a 
deduction  or  credit  for  foreign  taxes  paid  for  U.S.  federal  income  tax  purposes.  If  applicable,  U.S.  holders  are  advised  to 
consult their Israeli stockbroker or intermediary regarding the procedures for obtaining an exemption or reduction.

Medicare Tax on Unearned Income

Certain  U.S.  holders  that  are  individuals,  estates  or  trusts  are  required  to  pay  an  additional  3.8%  tax  on  all  or  a 
portion of their “net investment income,” which includes dividends and net gains from the sale or other dispositions of ADSs 
(other than ADSs held in a trade or business).

Passive Foreign Investment Companies

For U.S. Federal income tax purposes, we will be considered a passive foreign investment company (“PFIC”) for 
any taxable year in which either 75% or more of our gross income is passive income, or at least 50% of the average value of 
all  of  our  assets  for  the  taxable  year  produce  or  are  held  for  the  production  of  passive  income.  For  this  purpose,  passive 
income  includes  dividend,  interest,  royalty,  rent,  annuity  and  the  excess  of  gain  over  losses  from  the  disposition  of  assets 
which produce passive income. If we were determined to be a PFIC for U.S. Federal income tax purposes, highly complex 
rules would apply to U.S. holders owning ADSs.

Based on our estimated gross income, the average value of our gross assets and the nature of our business, we do not 
believe  that  we  will  be  classified  as  a  PFIC  in  the  current  taxable  year.  Our  status  in  any  taxable  year  will  depend  on  our 
assets and activities in each year and because this is a factual determination made annually at the end of each taxable year, 
there can be no assurance that we will not be considered a PFIC for any future taxable year. If we were treated as a PFIC in 
any year during which a U.S. holder owns ADSs, certain adverse tax consequences could apply. Given our current business 
plans, however, we do not expect that we will be classified as a PFIC in future years.

96

You are urged to consult your own tax advisor regarding the possibility of us being classified as a PFIC and 
the potential tax consequences arising from the ownership and disposition (directly or indirectly) of an interest in a 
PFIC.

Backup Withholding and Information Reporting

Payments  of  dividends  with  respect  to  ADSs  and  the  proceeds  from  the  sale,  retirement,  or  other  disposition  of 
ADSs made by a U.S. paying agent or other U.S. intermediary will be reported to the IRS and to the U.S. holder as may be 
required under applicable U.S. Treasury regulations. We, or an agent, a broker, or any paying agent, as the case may be, may 
be  required  to  withhold  tax  (backup  withholding),  currently  at  the  rate  of  24%,  if  a  non-corporate  U.S.  holder  that  is  not 
otherwise  exempt  fails  to  provide  an  accurate  taxpayer  identification  number  and  comply  with  other  IRS  requirements 
concerning information reporting. Certain U.S. holders (including, among others, corporations and tax-exempt organizations) 
are not subject to backup withholding. Any amount of backup withholding withheld may be used as a credit against your U.S. 
Federal income tax liability provided that the required information is timely furnished to the IRS. U.S. holders should consult 
their  tax  advisors  as  to  their  qualification  for  exemption  from  backup  withholding  and  the  procedure  for  obtaining  an 
exemption.

Foreign Asset Reporting

Certain U.S. Holders who are specified individuals or specified domestic entities are required to report information 
relating to an interest in our ADSs on IRS Form 8938 (Statement of Specified Foreign Financial Assets), subject to certain 
exceptions  (including  an  exception  for  shares  held  in  accounts  maintained  by  financial  institutions).  U.S.  Holders  are 
encouraged  to  consult  their  tax  advisors  regarding  their  information  reporting  obligations,  if  any,  with  respect  to  their 
ownership and disposition of our ADSs.

Documents on Display

We are subject to certain of the information reporting requirements of the Securities and Exchange Act of 1934, as 
amended.  As  a  foreign  private  issuer  we  are  exempt  from  the  rules  and  regulations  under  the  Securities  Exchange  Act 
prescribing the furnishing and content of proxy statements, and our officers, directors and principal shareholders are exempt 
from the reporting and “short-swing” profit recovery provisions contained in Section 16 of the Securities Exchange Act, with 
respect to their purchase and sale of our shares. In addition, we are not required to file reports and financial statements with 
the SEC as frequently or as promptly as U.S. companies whose securities are registered under the Securities Exchange Act. 
NASDAQ rules generally require that companies send an annual report to shareholders prior to the annual general meeting, 
however  we  rely  upon  an  exception  under  the  NASDAQ  rules  and  follow  the  generally  accepted  business  practice  for 
companies  in  Israel.  Specifically,  we  file  annual  reports  on  Form  20-F,  which  contain  financial  statements  audited  by  an 
independent  accounting  firm,  electronically  with  the  SEC  and  post  a  copy  on  our  website.  We  also  furnish  to  the  SEC 
quarterly reports on Form 6-K containing unaudited financial information after the end of each of the first three quarters.

The  SEC  maintains  a  website  that  contains  reports,  proxy  and  information  statements  and  other  information 
regarding  registrants  that  file  electronically  with  the  SEC,  and  our  SEC  reports  can  be  viewed  or  downloaded  there.  The 
address of this web site is http://www.sec.gov. In addition, information that we furnish or file with the SEC, including annual 
reports on Form 20-F, current reports on Form 6-K, proxy and information statements and any amendments to, or exhibits 
included in, those reports are available to be viewed or download, free of charge, on our website at http://www.nice.com as 
soon as reasonably practicable after such materials are filed or furnished with the SEC. Information contained, or that can be 
accessed through, our website does not constitute a part of this annual report and is not incorporated by reference herein, and 
we have included our website address in this annual report solely for informational purposes.

Item 11. 

Quantitative and Qualitative Disclosures About Market Risk.

General

Market risks relating to our operations result primarily from weak economic conditions in the markets in which we 
sell our products and changes in interest and exchange rates. To manage the volatility related to the latter exposure, we may 
enter into various derivative transactions. Our objective is to reduce, where it is deemed appropriate to do so, fluctuations in 
earnings and cash flows associated with changes in currency exchange rates. It is our policy and practice to use derivative 

97

financial instruments only to manage such exposures. We do not use financial instruments for trading purposes and we are 
not a party to any leveraged derivative.

Foreign Currency Risk

We conduct our business primarily in U.S. dollars but also in the currencies of Israel, the UK, the EU and India as 
well as other currencies. Thus, we are exposed to foreign exchange fluctuations, primarily in NIS, GBP, EUR and INR. We 
monitor  foreign  currency  exposure  and  from  time  to  time  we  may  use  various  instruments  to  preserve  the  value  of  sale 
transactions  and  commitments,  however,  this  cannot  assure  us  protection  against  risks  of  currency  fluctuations.  For  more 
information  regarding  foreign  currency  related  risks,  please  refer  to  Item  3,  “Key  Information—General  Risks  Relating  to 
Our Business” of this annual report. We use currency forward contracts and option contracts in order to protect against the 
increase in value of forecasted non-dollar currency cash flows and to hedge future anticipated payments.

As  of  December  31,  2020,  we  had  outstanding  currency  option  and  forward  contracts  to  hedge  payroll,  facilities 
expenses and lease obligations, denominated in NIS, INR and PHP, in the total amount of approximately $94 million. The 
fair value of those contracts was approximately $5.83 million. These transactions were for a period of up to one year

The following table details the balance sheet exposure (i.e., the difference between assets and liabilities) in our main 

foreign currencies, as of December 31, 2020, against the relevant functional currency.

Functional currencies

(In U.S. dollars in millions)

Foreign currencies

USD

GBP

CAD

MXN

AUD

SGD

USD

GBP

EUR

CAD

AUD

MXN

CHF

JPY

INR

SGD
HKD
ILS

PHP

BRL

Other currencies

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 
$ 
$ 

$ 

$ 

$ 

—  $ 

—  $ 

10  $ 

10  $ 

4  $ 

8  $ 

—  $ 

2  $ 

(13) $ 

(4) $ 
(3) $ 
(9) $ 

(4) $ 

2  $ 

(1) $ 

5  $ 

—  $ 

10  $ 

1  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 
—  $ 
—  $ 

—  $ 

—  $ 

—  $ 

1  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 
—  $ 
—  $ 

—  $ 

—  $ 

—  $ 

5  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 
—  $ 
—  $ 

—  $ 

—  $ 

—  $ 

2  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 

—  $ 
—  $ 
—  $ 

—  $ 

—  $ 

—  $ 

(1) 

— 

— 

— 

— 

— 

— 

— 

— 

— 
— 
— 

— 

— 

— 

98

The  table  below  presents  the  fair  value  of  firmly  committed  transactions  for  lease  obligations  denominated  in 

currencies other than the functional currency: 

Less than 1 year

1-3 years

3-5 years

Over 5 years

Total

Interest Rate Risk

(In U.S. dollars in millions)

New Israeli Shekel

Other currencies

Total

$ 

$ 

$ 

$ 

$ 

7,510  $ 

5,810  $ 

—  $ 

—  $ 

13,320  $ 

2,150  $ 

4,290  $ 

4,030  $ 

3,880  $ 

14,350  $ 

9,660 

10,100 

4,030 

3,880 

27,670 

We are subject to interest rate risk on our investments and on our borrowings.

In  November  2016,  we  completed  the  acquisition  of  inContact  and  utilized  $475  million  in  debt  financing  with  a 

variable interest rate toward payment of the consideration in the transaction.

On  January  18,  2017,  we  issued  $287.5  million  aggregate  principal  amount  of  1.25%  Exchangeable  Senior  Notes 

due 2024. 

On  August  24,  2020,  we  issued  $460  million  aggregate  principal  amount  of  0%  Exchangeable  Senior  Notes  due 
2025  and  on  November  30,  2020,  we  used  the  proceeds  from  these  notes  to  repay  the  remaining  $215  million  principal 
amount of our term debt and to terminate the term loan facility.

Our  outstanding  debt  obligations,  the  corresponding  interest  rates,  currency  and  repayment  schedules  as  of 

December 31, 2020, are set forth in the table below in U.S. dollar equivalent terms.

Currency

Fixed Rate:

USD

Total:
Debt issuance costs, net 

of amortization

Total 
amount

Interest 
rate

2020

2021

2022

2023

2024

2025 & 
thereafter

(In millions)

0%-1.25%

$  747.5 
$  747.5 

(10.4) 

$  287.5  $ 
$  287.5  $ 

460.0 
460.0 

Unamortized discount

(55.9) 

Total:

$  681.2 

Our  investments  are  exposed  to  market  risk  due  to  fluctuations  in  interest  rates,  which  may  affect  our  interest 

income and the fair market value of our marketable securities portfolio.

Our  marketable  securities  portfolio  consists  of  investment-grade  corporate  debentures,  U.S.  Government  agencies 
and U.S. treasuries. As of December 31, 2020, 82.4% of our portfolio was in such securities and the remainder was in dollar 
deposits.

We  invest  in  dollar  deposits  with  U.S.  banks,  European  banks,  Israeli  banks  and  money  market  funds.  As  of 
December  31,  2020,  17.6%  of  our  portfolio  was  in  such  deposits.  Since  these  investments  are  for  short  periods,  interest 
income is sensitive to changes in interest rates.

99

 
 
The weighted average duration of the securities portfolio, as of December 31, 2020, is 2.13 years. The securities in 
our  marketable  securities  portfolio  are  rated  generally  as  A+  according  to  Standard  and  Poor’s  rating  or  A1,  according  to 
Moody’s rating. Securities representing 2.9% of the marketable securities portfolio are rated as AAA; securities representing 
21.4%  of  the  marketable  securities  portfolio  are  rated  as  AA;  securities  representing  67.3%  of  the  marketable  securities 
portfolio are rated as A; securities representing 7.0% of the marketable securities portfolio are rated as BBB+ and securities 
representing 1.4 % of the marketable securities portfolio are rated as BBB- and BB- after being downgraded during the last 
year. 

The table below presents the fair value of marketable securities which are subject to risk of changes in interest rate, 

segregated by maturity dates:

Amortized Cost

Estimated fair value

Up to 1 
year

1-3 years 4-7 years

Corporate debentures

132.6

631.4

209.0

U.S. treasuries

U.S. government agencies

2.9

—

14.7

6.5

—

—

Up to 1 
year

133.5

2.9

Total

973.0

17.6

6.5

1-3 years 4-7 years

640.7

213.5

15.1

6.5

—

—

Total

987.7

18.0

6.5

Total

135.5

652.6

209.0

997.2

136.4

662.3

213.5

1,012.3

•

In millions

Other risks and uncertainties that could affect actual results and outcomes are described in Item 3, “Key Information 

– Risk Factors” in this annual report.

Item 12. 

Description of Securities Other than Equity Securities.

American Depositary Shares and Receipts

Set  forth  below  is  a  summary  of  certain  provisions  in  relation  to  charges  and  other  payments  under  the  Deposit 
Agreement, as amended, among NICE, JPMorgan Chase Bank, N.A. as depositary (the “Depositary”), and the owners and 
holders  from  time  to  time  of  ADRs  issued  thereunder  (the  “Deposit  Agreement”).  A  summary  of  rights  of  holders  and 
additional terms contained in the Deposit Agreement has been filed as Exhibit 2.4 to this Annual Report. These summaries 
are not complete and are qualified in their entirety by the Deposit Agreement, a form of which has been filed as Exhibit 1 to 
the Registration Statement on Form F-6 (Registration No. 333-203623) filed with the SEC on April 24, 2015.

Charges of the Depositary

The Depositary may charge each person to whom ADSs are issued, including, without limitation, issuances against 
deposits  of  shares,  issuances  in  respect  of  share  distributions,  rights  and  other  distributions,  issuances  pursuant  to  a  stock 
dividend or stock split declared by us or issuances pursuant to a merger, exchange of securities or any other transaction or 
event affecting the ADSs or deposited securities, and each person surrendering ADSs for withdrawal of deposited securities 
or whose ADRs are cancelled or reduced for any other reason, $0.05 for each ADS issued, delivered, reduced, cancelled or 
surrendered, as the case may be. The depositary may sell (by public or private sale) sufficient securities and property received 
in respect of a share distribution, rights or other distribution prior to such deposit to pay such charge.

The  following  additional  charges  shall  be  incurred  by  the  ADR  holders,  by  any  party  depositing  or  withdrawing 
shares or by any party surrendering ADSs or to whom ADSs are issued (including, without limitation, issuance pursuant to a 
stock  dividend  or  stock  split  declared  by  us  or  an  exchange  of  stock  regarding  the  ADSs  or  the  deposited  securities  or  a 
distribution of ADSs), whichever is applicable:

•

•

•

a fee of $1.50 per ADR for transfers of certificated or direct registration ADRs;

a fee of up to $0.05 per ADS for any cash distribution made pursuant to the deposit agreement;

a fee of up to $0.05 per ADS per calendar year (or portion thereof) for services performed by the depositary 
in administering the ADRs (which fee may be charged on a periodic basis during each calendar year and 

100

shall be assessed against holders of ADRs as of the record date or record dates set by the depositary during 
each calendar year and shall be payable in the manner described in the next succeeding provision);

a fee for the reimbursement of such fees, charges and expenses as are incurred by the depositary or any of 
its  agents  (including,  without  limitation,  the  custodian  and  expenses  incurred  on  behalf  of  holders  in 
connection with compliance with foreign exchange control regulations or any law or regulation relating to 
foreign investment) in connection with the servicing of the shares or other deposited securities, the sale of 
securities  (including,  without  limitation,  deposited  securities),  the  delivery  of  deposited  securities  or 
otherwise  in  connection  with  the  depositary’s  or  its  custodian’s  compliance  with  applicable  law,  rule  or 
regulation  (which  fees  and  charges  shall  be  assessed  on  a  proportionate  basis  against  holders  as  of  the 
record date or dates set by the depositary and shall be payable at the sole discretion of the depositary by 
billing  such  holders  or  by  deducting  such  charge  from  one  or  more  cash  dividends  or  other  cash 
distributions);

stock transfer or other taxes and other governmental charges;

cable, telex and facsimile transmission and delivery charges incurred at the request of an ADR holder in 
connection with the deposit or delivery of shares;

transfer or registration fees for the registration of transfer of deposited securities on any applicable register 
in connection with the deposit or withdrawal of deposited securities;

in  connection  with  the  conversion  of  foreign  currency  into  U.S.  dollars,  the  fees,  expenses  and  other 
charges charged by JPMorgan Chase Bank, N.A. or its agent (which may be a division, branch or affiliate) 
so appointed in connection with such conversion; and

fees  of  any  division,  branch  or  affiliate  of  the  depositary  utilized  by  the  depositary  to  direct,  manage  or 
execute any public or private sale of securities under the deposit agreement.

•

•

•

•

•

•

The depositary may generally refuse to provide services until it is reimbursed applicable amounts, including stock 

transfer or other taxes and other governmental charges, and is paid its fees for applicable services.

The fees and charges an ADR holder may be required to pay may vary over time and may be changed by us and by 

the depositary. Our ADR holders will receive prior notice of the increase in any such fees and charges.

We will pay all other charges and expenses of the depositary and any agent of the depositary (except the custodian) 
pursuant to agreements from time to time between us and the depositary. The charges described above may be amended from 
time to time by agreement between us and the depositary.

Fees paid by the Depositary

Our  depositary  has  agreed  to  reimburse  us  for  certain  expenses  we  incur  that  are  related  to  establishment  and 
maintenance of the ADR program upon such terms and conditions as we and the depositary may agree from time to time. The 
depositary may make available to us a set amount or a portion of the depositary fees charged in respect of the ADR program 
or otherwise upon such terms and conditions as we and the depositary may agree from time to time.

During  2020,  we  received  a  payment  in  the  amount  of  approximately  $1  million  from  the  depositary  as 

reimbursement for expenses we incurred in 2020 in relation to the maintenance and administration of the ADR program. 

101

Item 13. 

Defaults, Dividend Arrearages and Delinquencies.

PART II

None.

Item 14. 

Material Modifications to the Rights of Security Holders and Use of Proceeds.

None.

Item 15. 

Controls and Procedures.

Disclosure Controls and Procedures

An evaluation was performed under the supervision and with the participation of NICE’s management, including its 
Chief Executive Officer and Chief Financial Officer, of the effectiveness of NICE’s disclosure controls and procedures (as 
defined in Rule 13a-15(e) under the Securities Exchange Act of 1934, as amended) as of the end of the period covered by this 
report.  Based  on  that  evaluation,  the  Chief  Executive  Officer  (principal  executive  officer)  and  Chief  Financial  Officer 
(principal financial officer) concluded that NICE’s disclosure controls and procedures were effective as of such date.

Management’s Annual Report on Internal Control over Financial Reporting

Our  management  is  responsible  for  establishing  and  maintaining  adequate  internal  control  over  our  financial 
reporting,  as  such  term  is  defined  in  Rule  15d-15(f)  under  the  Securities  Exchange  Act.  Our  internal  control  over  our 
financial reporting system was designed to provide reasonable assurance regarding the reliability of financial reporting and 
the preparation of financial statements for external purposes in accordance with generally accepted accounting principles.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements 
and even when determined to be effective can only provide reasonable assurance with respect to financial statements. Also, 
projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate 
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2020. 
Our management based its assessment on criteria established in Internal Control-Integrated Framework (2013) issued by the 
Committee of Sponsoring Organizations of the Treadway Commission (COSO). Based on this assessment, our management 
has concluded that, as of December 31, 2020, our internal control over financial reporting is effective.

Attestation Report of the Independent Registered Public Accounting Firm

Our  independent  registered  public  accounting  firm,  Kost,  Forer,  Gabbay  &  Kasierer,  a  member  of  EY  Global 
independently assessed the effectiveness of our internal control over financial reporting and has issued an attestation report, 
which is included under Item 18 on page F-4 of this annual report.

Changes in Internal Control Over Financial Reporting

There were no changes in our internal control over financial reporting that occurred during the period covered by 
this  annual  report  that  have  materially  affected,  or  that  are  reasonably  likely  to  materially  affect,  our  internal  control  over 
financial reporting.

Item 16A. 

Audit Committee Financial Expert.

Our Board of Directors has determined that each of Dan Falk and Yocheved Dvir meets the definition of an audit 

committee financial expert, as defined in Item 407 of Regulation S-K and is independent under the applicable regulations.

102

Item 16B. 

Code of Ethics.

We  have  adopted  a  Code  of  Ethics  and  Business  Conduct  (the  “Code  of  Ethics”)  that  applies  to  our  principal 
executive and financial officers, and that also applies to all of our employees. If we make any substantive amendments to the 
Code of Ethics or grant any waiver from a provision of this code to our chief executive officer, principal financial officer or 
corporate controller, we will either disclose the nature of such amendment or waiver on our website or in our annual report on 
Form 20-F.

The Code of Ethics, among other things, summarizes the principles of our Anti-Bribery and Corruption Policy. We 
have zero tolerance for bribery and corruption and are committed to complying with applicable laws and regulations relating 
to the fight against bribery and corruption.

The  Code  of  Ethics,  and  our  separate  Anti-Bribery  and  Corruption  Policy,  is  available  on  our  website: 

www.nice.com. Written copies are available upon request without charge.

Item 16C. 

Principal Accountant Fees and Services.

Fees Paid to Independent Auditors

Fees billed or expected to be billed by Kost, Forer, Gabbay & Kasierer, a member of EY Global, and other members 

of EY Global for professional services for each of the last two fiscal years were as follows:

2019 Fees

2020 Fees

$ 
$ 
$ 

$ 

862  $ 
75  $ 
465  $ 

968 
247 
520 

1,402  $ 

1,735 

Services Rendered
Audit (1)
Audit-related (2)
Tax (3)

Total

(1)

(2)

(3)

Audit  fees  refer  to  audit  services  for  each  of  the  years  shown  in  this  table  which  include  fees  associated  with  the 
annual audit for each of 2019 and 2020 (including an audit in each such year in accordance with section 404 of the 
Sarbanes-Oxley  Act),  certain  procedures  regarding  our  quarterly  financial  results  submitted  on  Form  6-K, 
consultations  concerning  financial  accounting  and  various  accounting  issues  and  performance  of  local  statutory 
audits.

Audit-related  fees  relate  to  assurance  and  associated  services  that  traditionally  are  performed  by  the  independent 
auditor, which include due diligence investigations and audit services related to other statutory or regulatory filings, 
mainly those related to mergers and acquisitions.

Tax fees refer to professional services rendered by our auditors, which include tax compliance, tax advice on actual 
or contemplated transactions, tax consulting associated with transfer pricing and global mobility of employees.

Policies and Procedures

Our  audit  committee  has  adopted  a  policy  and  procedures  for  the  pre-approval  of  audit  and  non-audit  services 
rendered by our external auditors, Kost, Forer, Gabbay & Kasierer, a member of EY Global. The policy, which is designed to 
ensure that such services do not impair the independence of our auditors, requires pre-approval from the audit committee on 
an annual basis for the various audit and non-audit services that may be performed by our auditors. If a type of service, that is 
to be provided by our auditors, has not received such general pre-approval, it will require specific pre-approval by our audit 
committee.  Any  proposed  services  exceeding  pre-approved  cost  levels  or  budgeted  amounts  will  also  require  specific  pre-
approval by our audit committee. The policy prohibits retention of the independent auditors to perform the prohibited non-
audit functions defined in Section 201 of the Sarbanes-Oxley Act of 2002 or the rules of the SEC, and also considers whether 
proposed services are compatible with the independence of the public auditors.

Item 16D. 

Exemptions from the Listing Standards for Audit Committees.

Not applicable.

103

Item 16E. 

Purchases of Equity Securities by the Issuer and Affiliated Purchasers.

During 2020, we repurchased our ordinary shares as described in the table below.

Period

(a) Total 
number of 
shares 
purchased

(b) Average 
price paid per 
share

(c) Total 
number of 
shares 
purchased as 
part of publicly 
announced 
plans or 
programs

(d) Maximum 
number (or 
approximately 
dollar value) of 
shares that may 
yet be 
purchased 
under the plans 
or programs

January 1 - January 31

February 1 - February 28

March 1 - March 31

April 1 - April 30

May 1 - May 31

June 1 - June 30

July 1 - July 31

August 1 - August 31

September 1 - September 30

October 1 - October 31

November 1 - November 30

December 1 - December 31

Total

(In dollars, except share amounts)

55,083 

90,804 

24,675 

13,664 

27,722 

49,051 

— 

260,999 

170.49 

161.25 

143.06 

224 

235 

228.26 

— 

185.25 

63,083,146 

253,691,792 

239,049,546 

235,519,540 

235,519,540 

235,519,540 

235,519,540 

235,519,540 

232,453,939 

225,929,011 

214,732,630 

214,732,630 

55,083 

90,804 

24,675 

13,664 

27,722 

49,051 

— 

260,999 

On  January  10,  2017,  we  announced  that  our  Board  of  Directors  authorized  a  program  to  repurchase  up  to  $150 
million of our issued and outstanding ordinary shares and ADRs.. On February 12, 2020, our Board of Directors authorized 
an  additional  program  to  repurchase  up  to  $200  million  of  our  issued  and  outstanding  ordinary  shares  and  ADRs,  that 
commenced following completion of the prior program from 2017. Repurchases may be made from time to time in the open 
market or in privately negotiated transactions in accordance with applicable securities laws and regulations. The timing and 
amount of the repurchase transactions will be determined by management and may depend on a variety of factors including 
market conditions, alternative investment opportunities and other considerations.

These programs do not obligate us to acquire any particular amount of ordinary shares and ADRs and each program 

may be modified or discontinued at any time without prior notice.

Item 16F. 

Change in Registrant’s Certifying Accountant.

None.

Item 16G. 

Corporate Governance.

We follow the Israeli Companies Law, the relevant provisions of which are summarized in this annual report, rather 
than comply with the NASDAQ requirements relating to: (i) the quorum for shareholder meetings (see Item 10, “Additional 
Information – Memorandum and Articles of Association – Meetings of Shareholders” in this annual report); (ii) shareholder 
approval with respect to issuance of securities under equity-based compensation plans (see Item 10, “Additional Information 
–  Memorandum  and  Articles  of  Association  –  Approval  of  Certain  Transactions”  and  “Approval  of  Office  Holder 
Compensation” in this annual report); and (iii) sending annual reports to shareholders (see Item 10, “Additional Information – 
Documents on Display” in this annual report).

104

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 16H. 

Mine Safety Disclosure.

Not Applicable.

105

PART III

Item 17. 

Financial Statements.

Not Applicable.

Item 18. 

Financial Statements.

See pages F-1 through F-57 of this annual report attached hereto.

Item 19. 

Exhibits.

Exhibit No.

Description

1.1

1.2

2.1

2.2

2.3

4.1

4.2

4.3

4.4

4.5

4.6

4.7

4.8

4.9

Amended  and  Restated  Memorandum  of  Association,  as  approved  on  December  21,  2006  (English 
translation) (filed as Exhibit 1.1 to NICE Ltd.’s Annual Report on Form 20-F filed with the SEC on June 13, 
2007, and incorporated herein by reference).

Amended and Restated Articles of Association, as amended on December 21, 2016 (filed as Exhibit 1.2 to 
NICE Ltd.’s Annual Report on Form 20-F filed with the SEC on April 21, 2017, and incorporated herein by 
reference).

Form of Share Certificate (filed as Exhibit 4.1 to Amendment No. 1 to NICE Ltd.’s Registration Statement 
on  Form  F-1  (Registration  No.  333-99640)  filed  with  the  SEC  on  December  29,  1995,  and  incorporated 
herein by reference).

Form  of  Deposit  Agreement  including  Form  of  ADR  Certificate  (filed  as  Exhibit  1  to  NICE  Ltd.’s 
Registration  Statement  on  Form  F-6  (Registration  No.  333-203623)  filed  with  the  SEC  on  April  24,  2015, 
and incorporated herein by reference).

Description of Securities (filed as Exhibit 2.3 to NICE’s Annual Report on Form 20-F filed with the SEC on 
April 6, 2020, and incorporated herein by reference).
NICE Ltd. 2016 Share Incentive Plan (filed as Exhibit 4.3 to NICE’s Annual Report on Form 20-F filed with 
the SEC on March 23, 2016, and incorporated herein by reference).
NICE  Ltd.  2008  Share  Incentive  Plan,  as  amended  (filed  as  Exhibit  99.1  to  NICE’s  Immediate  Report  on 
Form 6-K filed with the SEC on May 28, 2015, and incorporated herein by reference).

e-Glue Software Technologies, Inc. 2004 Stock Option Plan, as amended (filed as Exhibit 4.4 to NICE Ltd.’s 
Registration Statement on Form S-8 (Registration No. 333-168100) filed with the SEC on July 14, 2010, and 
incorporated herein by reference).

Fizzback  Group  (Holdings)  Limited  Employee  Share  Option  Scheme  (filed  as  Exhibit  4.4  to  NICE  Ltd.’s 
Registration Statement on Form S-8 (Registration No. 333-177510) filed with the SEC on October 26, 2011, 
and incorporated herein by reference).

Merced Systems, Inc. 2001 Stock Plan (filed as Exhibit 4.4 to NICE Ltd.’s Registration Statement on Form 
S-8  (Registration  No.  333-179408)  filed  with  the  SEC  on  February  7,  2012,  and  incorporated  herein  by 
reference).

Merced Systems, Inc. 2011 Stock Plan (filed as Exhibit 4.5 to NICE Ltd.’s Registration Statement on Form 
S-8  (Registration  No.  333-179408)  filed  with  the  SEC  on  February  7,  2012,  and  incorporated  herein  by 
reference).

NICE  Ltd.’s  Executives  &  Directors  Compensation  Policy  (filed  as  Annex  A  in  Exhibit  99.1  of  NICE’s 
Immediate Report on Form 6-K filed with the SEC on June 1, 2015, as amended on September 18, 2019 as 
set forth in Exhibit 99.1 of NICE’s Immediate Report on Form 6-K filed with the SEC on August 8, 2019, 
and incorporated herein by reference).

inContact,  Inc.  2008  Equity  Incentive  Plan  (filed  as  Exhibit  4.4  to  NICE  Ltd.’s  Registration  Statement  on 
Form S-8 (Registration No. 333-191176) filed with the SEC on November 15, 2016, and incorporated herein 
by reference).

Nexidia Inc. 2005 Stock Incentive Plan (filed as Exhibit 4.4 to NICE-Systems Ltd.’s Registration Statement 
on Form S-8 (Registration No. 333-191176) filed with the SEC on March 23, 2016, and incorporated herein 
by reference).

4.10

Mattersight  Corporation  1999  Stock  Incentive  Plan  (filed  as  Exhibit  4.4  to  NICE  Ltd.’s  Registration 
Statement  on  Form  S-8  (Registration  No.  333-226930)  filed  with  the  SEC  on  August  20,  2018,  and 
incorporated herein by reference).

106

4.11

4.12

4.13

4.14
4.15

8.1

12.1

12.2

13.1

13.2

15.1

101

Guardian  Analytics,  Inc.  2006  Stock  Plan  (filed  as  Exhibit  4.4  to  NICE  Ltd.’s  Registration  Statement  on 
Form S-8 (Registration No. 333-249186), filed with the SEC on October 1, 2020, and incorporated herein by 
reference).
Credit Agreement, dated November 14, 2016 (filed as Exhibit 4.15 to NICE Ltd.’s Annual Report on Form 
20-F filed with the SEC on April 21, 2017, and incorporated herein by reference).
2017 Indenture, dated January 18, 2017 (filed as Exhibit 4.16 to NICE Ltd.’s Annual Report on Form 20-F 
filed with the SEC on April 21, 2017, and incorporated herein by reference). 
2020 Indenture, dated August 27, 2020. 
inContact Agreement and Plan of Merger, dated May 17, 2016 (filed as Exhibit 4.17 to NICE Ltd.’s Annual 
Report on Form 20-F filed with the SEC on April 21, 2017, and incorporated herein by reference).

List of significant subsidiaries.
Certification  by  the  Chief  Executive  Officer  of  NICE  Ltd.,  pursuant  to  Section  302  of  the  Sarbanes-Oxley 
Act 2002.
Certification by the Chief Financial Officer of NICE Ltd., pursuant to Section 302 of the Sarbanes-Oxley Act 
of 2002.
Certification by the Chief Executive Officer of NICE Ltd., pursuant to 18 U.S.C. Section 1350, as adopted 
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Certification  by  the  Chief  Financial  Officer  of  NICE  Ltd.,  pursuant  to  18  U.S.C.  Section  1350,  as  adopted 
pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

Consent of Kost, Forer, Gabbay & Kasierer, a member of EY Global.

The  following  financial  information  from  NICE  Ltd.’s  Annual  Report  on  Form  20-F  for  the  year  ended 
December 31, 2020, formatted in Inline XBRL ("iXBRL"): (i) Consolidated Balance Sheets at December 31, 
2020 and 2019 ; (ii) Consolidated Statements of Income for the years ended December 31, 2020, 2019 and 
2018;  (iii)  Statements  of  Changes  in  Shareholders’  Equity  and  Comprehensive  Income  for  the  years  ended 
December  31,  2020,  2019  and  2018;  (iv)  Consolidated  Statements  of  Cash  Flows  for  the  years  ended 
December 31, 2020, 2019 and 2018; and (v) Notes to Consolidated Financial Statements.

107

NICE LTD. AND ITS SUBSIDIARIES

CONSOLIDATED FINANCIAL STATEMENTS

AS OF DECEMBER 31, 2020

IN U.S. DOLLARS

INDEX

Reports of Independent Registered Public Accounting Firm

Consolidated Balance Sheets

Consolidated Statements of Income

Consolidated Statements of Comprehensive Income

Statements of Changes in Shareholders' Equity

Consolidated Statements of Cash Flows

Notes to Consolidated Financial Statements

Page

F - 2

F - 8

F - 10

F - 11

F - 12

F - 15

F - 17

Kost Forer Gabbay & Kasierer
144 Menachem Begin Road, Building A,
Tel-Aviv 6492102, Israel

Tel: +972-3-6232525
Fax: +972-3-5622555
ey.com

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Shareholders and the Board of Directors of

NICE Ltd.

Opinion on the Financial Statements

We have audited the accompanying consolidated balance sheets of NICE Ltd. and its subsidiaries (the Company) as 
of December 31, 2020 and 2019, the related consolidated statements of income, comprehensive income, changes in 
shareholders'  equity  and  cash  flows  for  each  of  the  three  years  in  the  period  ended  December  31,  2020,  and  the 
related  notes  (collectively  referred  to  as  the  "consolidated  financial  statements").  In  our  opinion,  the  consolidated 
financial statements present fairly, in all material respects, the financial position of the Company on December 31, 
2020 and 2019, and the results of its operations and its cash flows for each of the three years in the period ended 
December 31, 2020, in conformity with U.S. generally accepted accounting principles.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the Company's internal control over financial reporting as of December 31, 2020, based on criteria 
established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the 
Treadway  Commission  (2013  framework)  and  our  report  dated  March  23,  2021  expressed  an  unqualified  opinion 
thereon.

Basis for Opinion

These financial statements are the responsibility of the Company's management. Our responsibility is to express an 
opinion on the Company's financial statements based on our audits. We are a public accounting firm registered with 
the  PCAOB  and  are  required  to  be  independent  with  respect  to  the  Company  in  accordance  with  the  U.S.  federal 
securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.

We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether the financial statements are free of material 
misstatement, whether due to error or fraud. Our audits included performing procedures to assess the risks of 
material misstatement of the financial statements, whether due to error or fraud, and performing procedures that 
respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and 
disclosures in the financial statements. Our audits also included evaluating the accounting principles used and 
significant estimates made by management, as well as evaluating the overall presentation of the financial statements. 
We believe that our audits provide a reasonable basis for our opinion.

.

F-2

Kost Forer Gabbay & Kasierer
144 Menachem Begin Road, Building A,
Tel-Aviv 6492102, Israel

Tel: +972-3-6232525
Fax: +972-3-5622555
ey.com

Critical Audit Matters

The  critical  audit  matters  communicated  below  are  matters  arising  from  the  current  period  audit  of  the  financial 
statements  that  were  communicated  or  required  to  be  communicated  to  the  audit  committee  and  that:  (1)  relate  to 
accounts  or  disclosures  that  are  material  to  the  financial  statements  and  (2)  involved  our  especially  challenging, 
subjective or complex judgments. The communication of critical audit matters does not alter in any way our opinion 
on  the  consolidated  financial  statements,  taken  as  a  whole,  and  we  are  not,  by  communicating  the  critical  audit 
matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which 
they relate.

Description of 
the Matter

Revenue Recognition

As described in Note 2 to the consolidated financial statements, the Company generates revenues 
mainly  from  licensing  its  software  products  and  services,  including  cloud-based  services.  The 
Company  enters  into  contracts  with  customers  that  often  include  promises  to  transfer  multiple 
products  and  services,  which  are  accounted  for  separately  if  they  are  distinct  performance 
obligations. In such contracts, the transaction price is then allocated to the distinct performance 
obligations on a relative standalone selling price basis and revenue is recognized when control of 
the  distinct  performance  obligation  is  transferred.  Revenues  from  cloud-based  services,  are 
recognized either ratably over the contract period or based on usage, as applicable. 
The  accounting  for  contracts  with  multiple  elements  which  include  a  software  license  requires 
the  company  to  exercise  significant  judgment  in  determining  revenue  recognition  for  these 
contracts and includes (a) identification and determination of whether products and services are 
considered distinct performance obligations that should be accounted for separately based on the 
terms and conditions of the relevant agreements (b) determination of stand-alone selling prices 
for  each  distinct  performance  obligation  that  are  not  sold  separately.  For  products  that  are  not 
sold separately, directly observable data is generally not available, which requires the Company 
to  make  significant  assumptions  regarding  the  stand-alone  selling  prices  of  the  related 
performance  obligations  based  on,  among  others,  geographic  or  regional  specific  factors  and 
internally approved pricing guidelines (c) the pattern of transferring control (i.e., timing of when 
revenue  is  recognized)  for  each  distinct  performance  obligation.  For  cloud-based  revenues 
Given  these  factors,  the  related  audit  effort  in  evaluating  management’s  judgments  in 
determining revenue recognition for these customer contracts was extensive and required a high 
degree of auditor judgment.

How We 
Addressed the 
Matter in Our 
Audit

We obtained an understanding, evaluated the design and tested the operating effectiveness of the 
Company's process and controls to identify and determine the distinct performance obligations, 
the relative standalone selling price for each performance obligation and the determination of the 
timing of revenue recognition.

Our audit procedures included, among others, evaluating the methodology and reasonableness of 
management’s assumptions used for the estimate of stand-alone selling prices on a sample basis 
for products and services that are not sold separately

F-3

Kost Forer Gabbay & Kasierer
144 Menachem Begin Road, Building A,
Tel-Aviv 6492102, Israel

Tel: +972-3-6232525
Fax: +972-3-5622555
ey.com

For  a  sample  of  customers,  we  (1)  obtained  and  read  contract  source  documents,  including 
master  agreements,  and  other  documents  that  were  part  of  the  agreement,  (2)  tested 
management’s  identification  of  significant  terms  for  completeness,  including  the  identification 
and  determination  of  distinct  performance  obligations,  (3)  tested  management’s  calculations  of 
revenue and the associated timing of revenue recognition, (4) we involved IT professionals with 
specialized skill and knowledge to assist in testing certain internal controls over the Company’s 
revenue  process,  including  controls  over  the  capture  related  usage  transactional  information 
through the Company’s IT systems. On a sample basis, we tested usage and observed that usage 
attributes such as duration and type of service were captured in the relevant IT systems.

Description of 
the Matter

Business Combination

During  2020,  the  Company  completed  its  acquisition  of  Guardian  Analytics  Inc.  for  total 
consideration of $113.9 million, as described in Note 1 to the consolidated financial statements. 
The transaction was accounted for as a business combination. 
Auditing the Company's accounting for its acquisition of Guardian Analytics Inc. was complex 
due  to  the  significant  estimation  required  by  management  in  determining  the  fair  value  of  the 
technology-related intangible assets and customer relationship intangible assets of $38.3 million 
and  $6.7  million,  respectively  (collectively,  “the  intangible  assets”).  The  significant  estimation 
was primarily due to the judgmental nature of the inputs to the valuation models used to measure 
the fair value of these intangible assets, as well as the sensitivity of the respective fair values to 
the underlying significant assumptions. The Company used the discounted cash flow method of 
the  income  approach  to  measure  the  fair  value  of  these  intangible  assets.  The  significant 
assumptions  used  to  estimate  the  fair  value  of  the  intangible  assets  included,  among  others, 
discount rates, projected revenue growth rates and profit margins. These significant assumptions 
are forward-looking and could be affected by future economic and market conditions.

How We 
Addressed the 
Matter in Our 
Audit

We  obtained  an  understanding,  evaluated  the  design  and  tested  the  operating  effectiveness  of 
controls over the Company’s process for accounting for acquired intangible assets.  For example, 
we tested controls over management’s review of the valuation of intangible assets, including the 
review of the valuation model and significant assumptions used in the valuation.  

To test the fair value of these acquired intangible assets, our audit procedures included, among 
others,  evaluating  the  Company's  use  of  valuation  methodologies,  evaluating  the  prospective 
financial  information  and  testing  the  completeness  and  accuracy  of  underlying  data  supporting 
the  significant  assumptions  and  estimates.  For  example,  we  compared  the  significant 
assumptions  to  current  industry,  market  and  economic  trends,  historical  results  of  the  acquired 
business and to other relevant factors. 

We involved our valuation professionals to assist in evaluation of the methodology used by the 
Company  and  certain  assumptions  included  in  the  fair  value  estimates.  For  example,  our 
valuation professionals performed independent comparative calculations to estimate the acquired 
entity discount rate.

F-4

Kost Forer Gabbay & Kasierer
144 Menachem Begin Road, Building A,
Tel-Aviv 6492102, Israel

Tel: +972-3-6232525
Fax: +972-3-5622555
ey.com

Description of 
the Matter

Accounting for the Issuance of Convertible Senior Notes

As described in Note 15 to the consolidated financial statements, in August and September 2020, 
the Company issued $460 million of 0% Convertible Senior Notes due 2025 (the "Notes") in a 
private  placement.  The  nature  of  the  convertible  note  transaction  required  management  to 
allocate  the  total  proceeds  into  liability  and  equity  components,  with  the  equity  component 
representing the difference between the proceeds and the fair value of a similar liability that does 
not  have  an  associated  conversion  feature.  Management  applied  significant  judgment  in 
estimating  the  borrowing  rate  for  a  comparable  non-convertible  note  that  does  not  have  an 
associated conversion feature, including in determining the Company's synthetic credit rating.

Auditing the Company's valuation of the accounting for convertible notes at issuance involved a 
high  degree  of  auditor  judgment,  subjectivity,  and  effort  due  to  significant  management 
judgment required in determining the estimated borrowing rate of a comparable non-convertible 
note,  which  is  a  significant  assumption  in  determining  the  fair  value  of  a  similar  liability  that 
does not have an associated conversion feature.

How We 
Addressed the 
Matter in Our 
Audit

We  obtained  an  understanding,  evaluated  the  design  and  tested  the  operating  effectiveness  of 
internal controls over the valuation of and accounting for the Notes, management's assessment of 
the assumptions and data underlying the Notes. 

Our  substantive  audit  procedures  included,  among  others,  analyzing  the  methodology  used  by 
management  to  determine  the  fair  value  of  a  similar  liability  that  does  not  have  an  associated 
conversion  feature,    evaluating  management’s  selection  of  the  borrowing  rate  of  a  comparable 
non-convertible  note,  assessing  the  reasonableness  of  the  underlying  assumptions  used  to 
determine the borrowing rate, such as the Company’s synthetic credit rating, and performing an 
independent  calculation  of  the  carrying  amounts  attributable  to  the  liability  and  equity 
components. In addition, professionals with specialized skill and knowledge were used to assist 
in  evaluating  whether  the  synthetic  rate  and  borrowing  rate  of  a  comparable  non-convertible 
notes  used  by  management  were  reasonable  considering  the  calculated  synthetic  rate  and  the 
appropriate  interest  curve.  We  have  also  evaluated  the  Company’s  disclosures  regarding  the 
issuance of the Notes included in Note 15 to the consolidated financial statements

/s/ KOST FORER GABBAY & KASIERER                                                                        
A Member of EY Global
We have served as the Company's auditor since 1995.
Tel-Aviv, Israel
March 23, 2021

F-5

Kost Forer Gabbay & Kasierer
144 Menachem Begin Road, Building A,
Tel-Aviv 6492102, Israel

Tel: +972-3-6232525
Fax: +972-3-5622555
ey.com

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Shareholders and the Board of Directors of NICE Ltd.

Opinion on Internal Control over Financial Reporting

We  have  audited  NICE  Ltd.'s  and  its  subsidiaries  (the  Company)  internal  control  over  financial  reporting  as  of 
December  31,  2020,  based  on  criteria  established  in  Internal  Control  -  Integrated  Framework  issued  by  the 
Committee of Sponsoring Organizations of the Treadway Commission (2013 framework) (the COSO criteria). In our 
opinion,  the  Company  maintained,  in  all  material  respects,  effective  internal  control  over  financial  reporting  as  of 
December 31, 2020, based on the COSO criteria.

We also have audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States) (PCAOB), the consolidated balance sheets of the Company as of December 31, 2020 and 2019 and the related 
consolidated statements of income, comprehensive income, changes in shareholders' equity and cash flows for each 
of the three years in the period ended December 31, 2020, and the related notes and our report dated March 23, 2021 
expressed an unqualified opinion thereon.

Basis for Opinion

The Company's management is responsible for maintaining effective internal control over financial reporting and for 
its  assessment  of  the  effectiveness  of  internal  control  over  financial  reporting  included  in  the  accompanying 
Management's Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on 
the  Company's  internal  control  over  financial  reporting  based  on  our  audit.  We  are  a  public  accounting  firm 
registered with the PCAOB and are required to be independent with respect to the Company in accordance with the 
U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and 
the PCAOB.

We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and 
perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was 
maintained in all material respects.

Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a 
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on 
the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe 
that our audit provides a reasonable basis for our opinion.

Definition and Limitations of Internal Control Over Financial Reporting

A company's internal control over financial reporting is a process designed to provide reasonable assurance regarding 
the reliability of financial reporting and the preparation of financial statements for external purposes in accordance 
with generally accepted accounting principles. A company's internal control over financial reporting includes those 
policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly 
reflect  the  transactions  and  dispositions  of  the  assets  of  the  company;  (2)  provide  reasonable  assurance  that 
transactions  are  recorded  as  necessary  to  permit  preparation  of  financial  statements  in  accordance  with  generally 
accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance 
with authorizations of management and directors of the company; 

F-6

Kost Forer Gabbay & Kasierer
144 Menachem Begin Road, Building A,
Tel-Aviv 6492102, Israel

Tel: +972-3-6232525
Fax: +972-3-5622555
ey.com

and  (3)  provide  reasonable  assurance  regarding  prevention  or  timely  detection  of  unauthorized  acquisition,  use,  or 
disposition of the company's assets that could have a material effect on the financial statements.  

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate.

/s/ KOST FORER GABBAY & KASIERER
A Member of EY Global

Tel-Aviv, Israel
March 23, 2021

F-7

CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands (except share and per share data)

NICE LTD. AND ITS SUBSIDIARIES

ASSETS

CURRENT ASSETS:

Cash and cash equivalents

Short-term investments
Trade receivables (net of allowance for credit losses of $ $10,107 and $9,815 at 

December 31, 2020 and 2019, respectively)

Prepaid expenses and other current assets

Total current assets

LONG-TERM ASSETS:

Long-term investments

Prepaid expenses and other long-term assets

Property and equipment, net

Deferred tax assets

 Operating lease right-of-use assets

Other intangible assets, net

Goodwill

Total long-term assets

Total assets

The accompanying notes are an integral part of the consolidated financial statements.

December 31,

2020

2019

$ 

442,267  $ 

1,021,613 

303,100 

175,340 

228,323 

210,772 

319,622 

116,972 

1,942,320 

875,689 

— 

153,660 

137,785 

32,735 

97,162 

366,003 

542,389 

124,034 

141,647 

30,513 

106,196 

411,019 

1,503,252 

1,378,418 

2,290,597 

2,734,216 

$ 

4,232,917  $ 

3,609,905 

F-8

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

U.S. dollars in thousands (except share and per share data)

LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:

Trade payables

Deferred revenues and advances from customers

Current maturities of operating leases

Debt

Accrued expenses and other liabilities

Total current liabilities

LONG-TERM LIABILITIES:

Deferred revenues and advances from customers

Accrued severance pay

Deferred tax liabilities

Debt

Operating leases

Other long-term liabilities

Total long-term liabilities

COMMITMENTS AND CONTINGENT LIABILITIES

SHAREHOLDERS' EQUITY:

Share capital-

Ordinary shares of NIS 1  par value:

Authorized: 125,000,000 shares at December 31, 2020 and 2019; Issued: 74,774,827 
and 74,774,827 shares at December 31, 2020 and 2019, respectively; Outstanding: 
63,050,434 and 62,398,221 shares at December 31, 2020 and 2019, respectively

Additional paid-in capital
Treasury shares at cost – 11,724,393 and 12,376,606 Ordinary shares at December 31, 

2020 and 2019, respectively

Accumulated other comprehensive loss

Retained earnings

Total attributable to Nice Ltd's shareholders

Non-controlling interests

Total shareholders' equity

December 31,

2020

2019

$ 

33,132  $ 

311,851 

22,412 

259,881 

417,174 

30,376 

245,792 

21,519 

251,583 

391,685 

1,044,450 

940,955 

36,295 

16,229 

32,109 

421,337 

92,262 

1,751 

26,045 

14,596 

52,509 

213,313 

103,490 

1,731 

599,983 

411,684 

18,961 

18,961 

1,681,587 

1,568,035 

(574,364)   

(554,146) 

(16,662)   

(33,299) 

1,454,388 

2,563,910 

1,257,715 

2,257,266 

24,574 

— 

2,588,484 

2,257,266 

Total liabilities and shareholders' equity

$ 

4,232,917  $ 

3,609,905 

The accompanying notes are an integral part of the consolidated financial statements.

F-9

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF INCOME

U.S. dollars in thousands (except share and per share data)

Revenue:
Cloud
Services
Product

Total revenue

Cost of revenue:

Cloud
Services
Product

Total cost of revenue

Gross profit

Operating expenses:

Research and development, net
Selling and marketing*
General and administrative

NICE LTD. AND ITS SUBSIDIARIES

Year ended December 31,
2019

2020

2018

$ 

777,331  $ 
687,532 
183,153 

595,748  $ 
709,064 
269,100 

461,183 
719,531 
263,805 

1,648,016 

1,573,912 

1,444,519 

339,985 
199,803 
22,164 

289,852 
218,990 
22,926 

236,079 
229,671 
31,065 

561,952 

531,768 

496,815 

1,086,064 

1,042,144 

947,704 

218,182 
445,102 
180,733 

193,718 
441,687 
168,022 

183,830 
412,935 
153,323 

Total operating expenses

844,017 

803,427 

750,088 

Operating income

Financial expenses and other, net

Income before taxes on income
Taxes on income

Net income

Less - net loss attributable to non-controlling interests
Net income attributable to Nice Ltd's shareholders

Basic earnings per share

Diluted earnings per share

242,047 
4,859 

237,188 
40,842 

238,717 
4,444 

234,273 
48,369 

197,616 
10,901 

186,715 
27,377 

196,346  $ 

185,904  $ 

159,338 

327
196,673  $ 

—  
185,904  $ 

— 
159,338 

3.13  $ 

2.99  $ 

2.98  $ 

2.88  $ 

2.60 

2.52 

$ 

$ 

$ 

$ 

Weighted average number of shares used in computing:
Basic earnings per share

62,710

62,120

61,387

Diluted earnings per share

*Includes reclassification of amortization of acquired intangible assets.

65,956

64,661

63,309

The accompanying notes are an integral part of the consolidated financial statements.

F-10

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

U.S. dollars in thousands

NICE LTD. AND ITS SUBSIDIARIES

Net income

Other comprehensive income (loss), net of tax:

Year ended
December 31,
2019

2020

2018

$ 

196,346  $ 

185,904  $ 

159,338 

Change in foreign currency translation adjustment

4,998 

2,458 

(9,261) 

Available-for-sale investments:

Change in net unrealized gains (losses)
Less - reclassification adjustment for net gains realized and included in 

net income

11,249 

6,260 

(2,095)   

(467)   

(574) 

(18) 

Net change (net of tax effect of $(1,246), $(913) and $351)

9,154 

5,793 

(592) 

Cash flow hedges:

Change in unrealized gains (losses)
Less - reclassification adjustment for net gains (losses) realized and 

included in net income

4,954 

5,495 

(8,630) 

(2,469)   

(429)   

4,781 

Net change (net of tax effect of $(339), $(691) and $370)

2,485 

5,066 

(3,849) 

Total other comprehensive income (loss)

16,637 

13,317 

(13,702) 

Comprehensive income

$ 

212,983  $ 

199,221  $ 

145,636 

The accompanying notes are an integral part of the consolidated financial statements.

F-11

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY

U.S. dollars in thousands

NICE LTD. AND ITS SUBSIDIARIES

Share
capital

Additional
paid-in
capital

Treasury 
shares

Accumulated 
other 
comprehensiv
e loss

Retained 
earnings

Non-
controlling 
Interest

Total
shareholders'
equity

Balance as of January 1, 2020

$ 

18,961  $ 

1,568,035  $ 

(554,146)  $ 

(33,299)  $ 

1,257,715  $ 

Stock-based compensation

Issuance of treasury shares 
under share-based 
compensation plan (915,710 
ordinary shares)

Treasury shares purchased

Equity component of convertible 
notes, net of issuance costs and 
deferred tax

Equity awards assumed for 
acquisitions

Other comprehensive income
Minority interest related to 
acquisition
Net income attributable to Nice 
Shareholders
Net loss attributable to non-
controlling interests

— 

103,464 

— 

— 

— 

— 

— 

— 

— 

— 

— 

(19,266)   

28,131 

— 

(48,349)   

28,816 

538 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

— 

16,637 

— 

— 

— 

—   

—   

—   

—   

—   

—   

—   

—  $ 

2,257,266 

— 

103,464 

— 

— 

8,865 

(48,349) 

—  $ 

28,816 

—  $ 

—  $ 

538 

16,637 

24,901  $ 

24,901 

196,673   

—  $ 

196,673 

—   

(327)  $ 

(327) 

Balance as of December 31, 2020 $ 

18,961  $ 

1,681,587  $ 

(574,364)  $ 

(16,662)  $ 

1,454,388  $ 

24,574  $ 

2,588,484 

The accompanying notes are an integral part of the consolidated financial statements

F-12

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY

U.S. dollars in thousands

NICE LTD. AND ITS SUBSIDIARIES

Share
capital

Additional
paid-in
capital

Treasury 
shares

Accumulated 
other 
comprehensive 
loss

Retained 
earnings

Total
shareholders'
equity

 Balance as of January 1, 2019

$ 

18,849  $ 

1,499,986  $ 

(527,417)  $ 

(46,616)  $ 

1,071,811  $ 

2,016,613 

Exercise of share options

Stock-based compensation

Issuance of treasury shares under 
share-based compensation plan 
(556,655 ordinary shares)

Treasury shares purchased

Other comprehensive income

Net income

112 

— 

— 

— 

— 

— 

1,907 

82,033.00 

— 

— 

(15,891)   

19,300 

— 

— 

— 

(46,029)   

— 

— 

— 

— 

— 

— 

13,317 

— 

— 

— 

— 

— 

— 

185,904 

2,019 

82,033 

3,409 

(46,029) 

13,317 

185,904 

Balance as of December 31, 2019

$ 

18,961  $ 

1,568,035  $ 

(554,146)  $ 

(33,299)  $ 

1,257,715  $ 

2,257,266 

The accompanying notes are an integral part of the consolidated financial statements.

F-13

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

STATEMENTS OF CHANGES IN SHAREHOLDERS' EQUITY

U.S. dollars in thousands

Share
capital

Additional
paid-in
capital

Treasury 
shares

Accumulated 
other 
comprehensive 
loss

Retained 
earnings

Total
shareholders'
equity

Balance as of January 1, 2018

$ 

18,595  $ 

1,420,813  $ 

(507,705)  $ 

(32,914)  $ 

850,772  $ 

1,749,561 

Effect of adopting ASU 2014-09: 
“Revenue from Contracts with 
Customers (ASC 606)” 

Exercise of share options

Stock-based compensation
Issuance of treasury shares under 
share-based compensation plan 
(203,575 ordinary shares)

Treasury shares purchased

Other comprehensive loss
Equity awards assumed for 

acquisitions

Net income

— 

254 

— 

— 

— 

— 

— 

— 

— 

16,143 

67,223 

— 

— 

— 

(4,976)   

7,574 

— 

— 

783 

— 

(27,286)   

— 

— 

— 

— 

— 

— 

— 

— 

(13,702)   

— 

— 

61,701 

— 

— 

— 

— 

— 

— 

159,338 

61,701 

16,397 

67,223 

2,598 

(27,286) 

(13,702) 

783 

159,338 

Balance as of December 31, 2018

$ 

18,849  $ 

1,499,986  $ 

(527,417)  $ 

(46,616)  $ 

1,071,811  $ 

2,016,613 

The accompanying notes are an integral part of the consolidated financial statements.

F-14

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands

NICE LTD. AND ITS SUBSIDIARIES

Cash flows from operating activities:

Net income

$ 

196,346  $ 

185,904  $ 

159,338 

Adjustments required to reconcile net income to net cash provided by 

Year ended
December 31,
2019

2020

2018

operating activities:

Depreciation and amortization

Stock-based compensation

Accrued severance pay, net

Amortization of premium and discount and accrued interest on 

marketable securities

Deferred taxes, net

Changes in operating assets and liabilities:

Trade receivables, net

Prepaid expenses and other current assets

Trade payables

Accrued expenses and other liabilities

 Operating lease right-of-use assets, net

Deferred revenues

 Operating lease liabilities

 Amortization of discount on debt

Other

182,026 

101,667 

1,323 

173,230 

80,864 

(1,964)   

157,142 

67,223 

1,020 

(633)   

(53)   

(598) 

(33,241)   

(12,208)   

(30,172) 

22,245 

(80,665)   

(29,863)   

(76,180)   

4,094 

14,875 

18,167 

63,202 

777 

31,730 

19,104 

13,810 

(19,569)   

(18,839)   

13,297 

9,236 

(2,828)   

(1,390)   

(72,583) 

(29,852) 

(3,526) 

48,095 

— 

92,768 

— 

8,670 

(916) 

Net cash provided by operating activities

480,306 

374,158 

396,609 

Cash flows from investing activities:

Purchase of property and equipment

Purchase of investments

Proceeds from investments

(24,186)   

(27,293)   

(31,442) 

(583,115)   

(619,060)   

(429,500) 

328,593 

362,713 

137,180 

Payments for business and asset acquisitions, net of cash acquired

(147,261)   

(25,972)   

(104,776) 

Capitalization of internal use software costs

(39,098)   

(34,679)   

(32,225) 

Net cash used in investing activities

(465,067)   

(344,291)   

(460,763) 

The accompanying notes are an integral part of the consolidated financial statements.

F-15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS

U.S. dollars in thousands

Cash flows from financing activities:

Proceeds from issuance of shares upon exercise of options

Purchase of treasury shares

Capital lease payments

Proceeds from issuance of exchangeable senior notes, net

Repayment of debt

NICE LTD. AND ITS SUBSIDIARIES

Year ended
December 31,

2020

2019

2018

8,865 

5,428 

(48,272)   

(47,276)   

(177)   

(816)   

451,421 

(215,000)   

— 

— 

19,048 

(26,004) 

(876) 

— 

(8,436) 

Net cash provided by (used in) financing activities

196,837 

(42,664)   

(16,268) 

Effect of exchange rate changes on cash

1,868 

(979)   

(5,781) 

Net change in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

213,944 

228,323 

Cash and cash equivalents at the end of the year

$ 

442,267  $ 

228,323  $ 

(13,776)   

(86,203) 

242,099 

328,302 

242,099 

Supplemental disclosure of cash flows activities:

Cash paid during the year for:

Income taxes

Interest

NNon-cash activities:

$ 

$ 

83,251  $ 

7,829  $ 

65,200  $ 

11,493  $ 

42,858 

12,319 

Decrease in other receivables with respect to exercise of share options

$ 

—  $ 

—  $ 

53 

Increase in accrued expenses and other liabilities with respect to purchase 
of treasury shares

$ 

112  $ 

35  $ 

1,282 

The accompanying notes are an integral part of the consolidated financial statements.

F-16

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 1:- GENERAL

a. General:

NICE  Ltd.  and  its  subsidiaries  (the  “Company”)  is  a  global  enterprise  software  leader,    providing  cloud 
platforms  for  AI-driven  business  solutions  that  serve  two  main  markets,  Customer  Engagement  and 
Financial  Crime  and  Compliance.  The  Company's  core  mission  is  to  transform  experiences  to  be 
extraordinary  and  trusted.  The  Company's  solutions  are  used  by  customer  service  organizations  of 
enterprises of all sizes and verticals, and by compliance and fraud-prevention groups in leading financial 
institutions, offered in multiple delivery models, including cloud and on-premises. 

The Company helps organizations transform customer experiences with solutions aimed at understanding 
consumer  journeys,  creating  smarter  hyper-personalized  connections,  managing  omnichannel  interactions 
and  providing  digital-centric  self-service  capabilities.  The  Company  also  helps  organizations  transform 
their  workforce  experience  with  solutions  aimed  at  engaging  employees,  optimizing  operations  and 
automating  processes.  In  the  Financial  Crime  and  Compliance  market,  the  Company  protect  financial 
services  organizations  and  their  customers’  accounts  and  transactions,  with  solutions  that  identify  risks 
faster and earlier to prevent money laundering and fraud, as well as ensure compliance in real-time. . 

NICE Ltd. is at the forefront of several industry technological disruptions that have greatly accelerated over 
the  course  of  the  recent  pandemic:  the  adoption  of  cloud  platforms  by  organizations  of  all  sizes  and 
verticals,  the  shift  of  consumer  and  organizational  preferences  towards  digital-centric  services  and 
experiences,  the  growing  acceptance  of  AI,  and  the  need  to  manage,  optimize  and  engage  a  diverse  and 
remote  workforce.  The  Company's  suite  of  integrated  portfolio  of  solutions,  based  on  the  Company's 
unique domain expertise, provide customer experience, financial crime and public safety organizations with 
industry-leading agility and unmatched innovation that are essential for organizations’ success.

b. Acquisitions:

1. Acquisitions in 2020:

a. On  August  18,  2020  the  Company  completed  the  acquisition  of  Guardian  Analytics,  Inc. 
("Guardian  Analytics"),  a  leading  AI  cloud-based  financial  crime  risk  management  solution 
provider. The Company acquired Guardian Analytics for total consideration of $113,921.

Upon  acquisition,  Guardian  Analytics  became  a  wholly-owned  subsidiary  of  the  Company.  The 
acquisition was accounted for as a business combination. As of the acquisition date the Company 
preliminarily recorded core technology, customer relationships, customer backlog and goodwill in 
amounts  of  $38,341;  $6,659;  $1,028  and  $65,888,  respectively.  The  estimated  useful  life  of  the 
core  technology,  customer  relationships,  and  customer  backlog  is  6  years,  8  years  and  2  years 
respectively.

Goodwill  generated  from  this  business  combination  is  attributed  to  synergies  between  the 
Company's  and  Guardian  Analytics  respective  products  and  services.  The  goodwill  is  not 
deductible  for  income  tax  purposes.  The  preliminary  fair  value  of  assets  acquired  and  liabilities 
assumed from those acquisitions completed during 2020 were based upon preliminary calculations 
and valuations, and the estimates and assumptions for this acquisition are subject to change as the 
Company  obtains  additional  information  during  the  respective  measurement  periods  (up  to  one 
year from the respective acquisition dates). 

The  results  of  Guardian  analytics  operations  have  been  included  in  the  consolidated  financial 
statements since August 18, 2020. Pro forma results of operations related to this acquisition have 
not  been  prepared  because  they  are  not  material  to  the  Company's  consolidated  statement  of 
income.

F-17

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 1:-  GENERAL (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

b.    During  2020,  the  Company  acquired  certain  additional  companies  (in  one  of  them  the  Company 
acquired 50.1% of the share capital), which was accounted for as a business combination for a total 
consideration of $50,686. The financial results of the those acquired companies are included in the 
Company’s consolidated financial statements from their respective acquisition dates, and the results 
from  these  acquisitions  individually  and  in  aggregate,  were  not  material  to  the  Company’s 
consolidated  financial  statements.  The  Company  preliminary  recorded  $22,968  of  identifiable 
intangible  assets  based  on  their  estimated  fair  values,  and  $54,869  of  residual  goodwill.  The 
preliminary  fair  value  of  the  non-controlling  interest  on  the  acquisition  date  was  approximately 
$24,985. 

The preliminary fair value of assets acquired and liabilities assumed from acquisitions completed during 
2020,  were  based  upon  preliminary  calculations  and  valuations,  and  the  estimates  and  assumptions  for 
these  acquisitions  are  subject  to  change  as  the  Company  obtains  additional  information  during  the 
respective measurement periods (up to one year from the respective acquisition dates). 

2. Acquisitions in 2019:

During 2019, the Company acquired certain companies accounted for as a business combination and 
an asset acquisition (see also note 2z). The financial results of the acquired companies are included in 
the  Company’s  consolidated  financial  statements,  from  their  respective  acquisition  dates,  and  the 
results from each of these companies were not individually material to the Company’s consolidated 
financial  statements.  In  the  aggregate,  the  total  purchase  price  for  these  acquisitions  was 
approximately  $26,671  in  cash.  The  Company    recorded  $15,683  of  identifiable  intangible  assets, 
based on their estimated fair values, and $14,480 of residual goodwill. 

3. Acquisition of Mattersight Corporation in 2018:

On  August  20,  2018,  the  Company  completed  the  acquisition  of  Mattersight  Corporation 
("Mattersight"), a leading provider of cloud-based analytics for customer service organizations. The 
Company acquired Mattersight for total consideration of $105,053.

Upon  acquisition,  Mattersight  became  a  wholly-owned  subsidiary  of  the  Company.  The  acquisition 
was accounted for as a business combination. As of the acquisition date the Company recorded core 
technology,  customer  relationships,  customer  backlog  and  goodwill  in  amount  of  $50,852;  $7,757; 
$5,439  and  $48,579,  respectively.  The  estimated  useful  life  of  the  core  technology,  customer 
relationships, and customer backlog is 5 to 7 years, 7 years, and 2 to 3 years, respectively.

Goodwill generated from this business combination is attributed to synergies between the Company's 
and  Mattersight's  respective  products  and  services.  The  goodwill  is  not  deductible  for  income  tax 
purposes.  The  fair  value  estimates  of  assets  acquired  and  liabilities  assumed  from  this  acquisition 
were based on a preliminary valuation, which was finalized during 2019 as part of the measurement 
period. See Note 8 regarding changes during 2019.

The  results  of  Mattersight's  operations  have  been  included  in  the  consolidated  financial  statements 
since  August  20,  2018.  Pro  forma  results  of  operations  related  to  this  acquisition  have  not  been 
prepared because they are not material to the Company's consolidated statement of income.

F-18

NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 1:-  GENERAL (Cont.)

4. Acquisitions related costs:

During  2020,  2019  and  2018,  acquisition  related  costs  amounted  to  $1,720,  $720  and  $1,249 
respectively, and were included in general and administrative expenses.

NOTE 2:-

SIGNIFICANT ACCOUNTING POLICIES

The  consolidated  financial  statements  were  prepared  in  accordance  with  United  States  Generally  Accepted 
Accounting Principles ("U.S. GAAP").

a. Use of estimates:

The  preparation  of  the  consolidated  financial  statements  in  conformity  with  U.S.  GAAP  requires 
management to make estimates, judgments and assumptions. The Company's management believes that the 
estimates,  judgments  and  assumptions  used  are  reasonable  based  upon  information  available  at  the  time 
they are made. These estimates, judgments and assumptions can affect the reported amounts of assets and 
liabilities and disclosure of contingent assets and liabilities at the dates of the financial statements, and the 
reported  amounts  of  revenues  and  expenses  during  the  reporting  period.  Actual  results  could  differ  from 
those estimates.

b. Financial statements in United States dollars:

The  currency  of  the  primary  economic  environment  in  which  the  operations  of  NICE  Ltd.  and  certain 
subsidiaries are conducted is the U.S. dollar ("dollar"); thus, the dollar is the functional currency of NICE 
Ltd. and certain subsidiaries.

NICE Ltd. and certain subsidiaries' transactions and balances denominated in dollars are presented at their 
original amounts. Non-dollar transactions and balances have been remeasured to dollars in accordance with 
ASC 830, “Foreign Currency Matters”. All transaction gains and losses from remeasurement of monetary 
balance  sheet  items  denominated  in  non-dollar  currencies  are  reflected  in  the  statements  of  income  as 
financial income or expenses, as appropriate.

For those subsidiaries whose functional currency has been determined to be a non-dollar currency, assets 
and  liabilities  are  translated  at  year-end  exchange  rates  and  statement  of  income  items  are  translated  at 
average exchange rates prevailing during the year. Such translation adjustments are recorded as a separate 
component of accumulated other comprehensive income (loss) in shareholders' equity.

c. Principles of consolidation:

The  consolidated  financial  statements  incorporate  the  financial  statements  of  the  Company  and  all  of  its 
subsidiaries. Intercompany transactions and balances have been eliminated upon consolidation.

d. Cash equivalents:

Cash equivalents are short-term unrestricted highly liquid investments that are readily convertible into cash, 
with original maturities of three months or less at acquisition.

F-19

NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

e. Marketable securities:

The Company accounts for investments in debt securities in accordance with ASC 320, "Investments - Debt 
and Equity Securities" and ASC No. 326, “Financial Instruments - Credit Losses”. Management determines 
the appropriate classification of its investments in debt securities at the time of purchase and re-evaluates 
such determinations at each balance sheet date.

Marketable  securities  classified  as  "available-for-sale"  ("AFS")  are  carried  at  fair  value,  based  on  quoted 
market prices. Unrealized gains and losses are reported in a separate component of shareholders' equity in 
accumulated other comprehensive income, net of taxes. Gains and losses are recognized when realized, on 
a specific identification basis, in the Company's consolidated statements of income.

For each reporting period, the Company evaluates whether declines in fair value below carrying value are 
due to expected credit losses, as well as the company's ability and intention to hold the investment until a 
forecasted  recovery  occurs,  in  accordance  with  ASC  326.  Allowance  for  credit  losses  on  AFS  debt 
securities are recognized as a charge in financial expenses (income), net, on the consolidated statements of 
income,  and  any  remaining  unrealized  losses,  net  of  taxes,  are  included  in  accumulated  other 
comprehensive income (loss).  In 2019 and 2018, no other than temporary impairment were recorded and in 
2020 no credit losses were recorded.

In 2020, the Company classified all securities with maturities beyond 12 months as current assets under the 
caption  marketable  securities  on  the  consolidated  balance  sheet.  These  securities  are  available  to  support 
current operations and the company may sell these debt securities prior to their stated maturities.

f.

Property and equipment, net:

Property and equipment are stated at cost, net of accumulated depreciation.

Depreciation is calculated using the straight-line method over the estimated useful lives of the assets, at the 
following annual periods ranges: 

Computers and peripheral equipment

Internal use software

Office furniture and equipment

Years

3 - 5

3

4 - 14

Leasehold  improvements  are  amortized  by  the  straight-line  method  over  the  term  of  the  lease  or  the 
estimated useful life of the improvements, whichever is shorter.

g.

Internal use software costs:

The  Company  capitalizes  development  costs  incurred  during  the  application  development  stage  that  are 
related to internal use technology that supports its cloud services. Under ASC 350-40, internal-use software 
is included in property and equipment, net in the consolidated balance sheets. Capitalization of such costs 
begins  when  the  preliminary  project  stage  is  complete  and  ceases  at  the  point  in  which  the  project  is 
substantially  complete  and  is  ready  for  its  intended  purpose.  Costs  incurred  in  the  process  of  software 
production are charged to expenses as incurred.

F-20

NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

h. Other intangible assets, net:

Other intangible assets are amortized over their estimated useful lives using the straight-line method, at the 
following annual periods ranges:

Core technology
Customer relationships
Trademarks
Customer backlog

i.

Impairment of long-lived assets:

Years
4 – 8
3 - 8
2 - 12
2 - 3

The Company's long-lived assets and identifiable intangibles that are subject to amortization are reviewed 
for  impairment  in  accordance  with  ASC  360,  “Property,  Plant,  and  Equipment,”  whenever  events  or 
changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Impairment 
indicators include any significant changes in the manner of the Company's use of the assets and significant 
negative industry or economic trends.

Upon  determination  that  the  carrying  value  of  a  long-lived  asset  may  not  be  recoverable  based  upon  a 
comparison of aggregate undiscounted projected future cash flows to the carrying amount of the asset, an 
impairment  charge  is  recorded  for  the  excess  of  the  carrying  amount  over  fair  value.  In  2020,  2019  and 
2018, no impairment charge was recognized.

j. Goodwill:

Goodwill represents the excess of the purchase price in a business combination over the fair value of the net 
tangible and intangible assets acquired. Under ASC 350, "Intangible - Goodwill and Other" ("ASC 350"), 
goodwill is not amortized, but rather is subject to an annual impairment test.

ASC  350  requires  goodwill  to  be  tested  for  impairment  at  the  reporting  unit  level  at  least  annually  or 
between  annual  tests  in  certain  circumstances,  and  written  down  when  impaired.  Goodwill  is  tested  for 
impairment by comparing the fair value of the reporting unit with its carrying value.

In 2020 the Company adopted ASU 2017-04. Therefore, if the Company determines that it is more likely 
than not that the fair value of a reporting unit is less than its carrying value, then the Company prepares a 
quantitative  analysis to determine whether the carrying value of reporting unit exceeds its estimated fair 
value. If the carrying value of a reporting unit exceeds its estimated fair value, the Company recognizes an 
impairment  of  goodwill  for  the  amount  of  this  excess,  in  accordance  with  the  guidance  in  FASB 
Accounting  Standards  Update  ("ASU")  No.  2017-04,  Intangibles  -  Goodwill  and  Other  (Topic  350), 
Simplifying the Test for Goodwill Impairment, which the company adopted as of January 1, 2020.

During the fourth quarter of each of the years presented, the Company performed a qualitative assessment 
for its reporting units and concluded that the qualitative assessment did not result in a more likely than not 
indication of impairment, and therefore no further impairment testing was required. Accordingly, during the 
years 2020, 2019 and 2018, no impairment charge was recognized.

k. Exchangeable senior notes:

The Company applies ASC 815, “Derivative and Hedging” (“ASC ”), and ASC 470, “Debt” (“ASC 470”). 
Under  these  standards,  the  Company  separately  accounts  for  the  liability  and  equity  components  of 

F-21

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

convertible  debt  instruments  that  may  be  settled  in  cash  in  a  manner  that  reflects  the  Company's 
nonconvertible debt borrowing rate. The liability component at issuance is recognized at fair value, based 
on the fair value of a similar instrument that does not have a conversion feature. The equity component is 
based on the excess of the principal amount of the debentures over the fair value of the liability component, 
after adjusting for an allocation of debt issuance costs, and is recorded as capital in excess of par. 

Debt discounts are amortized as additional non-cash interest expense over the expected life of the debt. The 
Company  allocated  the  total  issuance  costs  incurred  to  the  liability  and  equity  components  of  the 
convertible senior notes based on the same proportions as the proceeds from the notes.

l. Revenue recognition:

The  Company  generates  revenues  from  sales  of  cloud,  service,  and  software  products,  which  include 
software-as-a-service,  network  connectivity,  hosting,  support  and  maintenance, 
implementation, 
configuration,  project  management,  consulting  and  training,  and  software  license.  The  Company  sells  its 
cloud,  products  and  services  directly  through  its  sales  force  and  indirectly  through  a  global  network  of 
distributors, system integrators and strategic partners, all of whom are considered end-users.

Starting  2018,  the  Company  recognizes  revenues  in  accordance  with  ASC  No.  606,  “Revenue  from 
Contracts  with  Customers”  (“ASC  606”).  Under  the  standard,  the  Company  recognizes  revenue  when  its 
customer obtains control of promised goods or services in an amount that reflects the consideration that the 
Company expects to receive in exchange for those goods or services. To determine revenue recognition for 
contracts that are within the scope of the standard, the Company performs the following five steps:

1) Identify the contract(s) with a customer

A contract with a customer exists when (i) there is an enforceable contract with the customer that defines 
each party’s rights regarding the goods or services to be transferred and identifies the payment terms related 
to  these  goods  or  services;  (ii)  the  contract  has  commercial  substance;  and  (iii)  the  Company  determines 
that collection of substantially all consideration for goods or services that are transferred is probable based 
on the customer’s intent and ability to pay the promised consideration. The Company applies judgment in 
determining the customer's ability and intent to pay, which is based on a variety of factors, including the 
customer's historical payment experience.

2) Identify the performance obligations of the contract 

The  Company  enters  into  contracts  that  can  include  multiple  performance  obligations.  The  Company 
accounts for individual products and services separately if they are distinct – i.e., if a product or service is 
separately identifiable from other items in the contract and if a customer can benefit from it on its own or 
with other resources that are readily available to the customer.

3) Determine the transaction price 

The  transaction  price  is  determined  based  on  the  consideration  to  which  the  Company  will  be  entitled  in 
exchange for transferring goods or services to the customer. 

Payment terms and conditions vary by contract type. In instances where the timing of revenue recognition 
differs  from  the  timing  of  invoicing,  the  Company  determines  its  contracts  generally  to  not  include  a 
significant financing component since the Company's selling prices are not subjected to billing terms nor is 
its purpose to receive financing from its customers or to provide customers with financing.

Revenue is measured based on the consideration specified in a contract with a customer, excluding taxes 
assessed  by  a  governmental  authority  that  are  both  imposed  on  and  concurrent  with  a  specific  revenue-
producing  transaction,  that  are  collected  by  the  Company  from  a  customer.  The  Company  enters  into 

F-22

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

contracts  that  can  include  various  combinations  of  products  and  services,  which  are  generally  capable  of 
being distinct and accounted for as separate performance obligations.

 4) Allocate the transaction price to the performance obligations in the contract

The Company allocates the transaction price to each performance obligation identified based on its relative 
standalone selling price ("SSP") out of the total consideration of the contract.

The  Company  uses  judgment  in  determining  the  SSP.  If  the  SSP  is  not  observable  through  standalone 
transactions, the Company estimates the SSP taking into account available information such as geographic 
or  regional  specific  factors,  internal  costs,  profit  objectives,  and  internally  approved  pricing  guidelines 
related to the performance obligations. 

The Company typically establish SSP range for its products and services, which is reassessed on a periodic 
basis or when facts and circumstances change. SSP for products and services can evolve over time due to 
changes in the Company's pricing practices that are influenced by intense competition, changes in demand 
for products and services, and economic factors, among others.

For product where the SSP cannot be determined based on observable prices, given the same products are 
sold  for  a  broad  range  of  amounts  (that  is,  the  selling  price  is  highly  variable),  the  SSP  included  in  a 
contract with multiple performance obligations is determined by applying a residual approach whereby all 
other performance obligations within a contract are first allocated a portion of the transaction price based 
upon  their  respective  SSPs,  with  any  residual  amount  of  transaction  price  allocated  to  these  product 
revenues.

5) Recognize revenue when (or as) the entity satisfies a performance obligation

The Company derives its cloud revenues from subscription services, which are comprised of subscription 
fees  from  granting  customers  access  to  the  Company’s  cloud  platforms,  network  connectivity  and  set  up  
fees for deployment of certain cloud platforms. 

Revenue from subscription services is recognized either ratably over the contract period or based on usage, 
revenue from network connectivity is based on customer call usage and is recognized in the period the call 
is initiated, and services fees for deployment are amortized over average customer life.

Revenue  is  recognized  at  the  time  the  related  performance  obligation  is  satisfied  by  transferring  the 
promised product or service to the customer. Software license revenues are recognized at the point in time 
when the software license is delivered and the customer obtains control of the asset.
Support  and  maintenance  service  revenues  are  recognized  ratably  over  the  term  of  the  underlying 
maintenance contract term. Renewals of maintenance contracts create new performance obligations that are 
satisfied over the term with the revenues recognized ratably over the period of the renewal.

Professional services revenues, except fees for deployment of certain cloud platforms,  are recognized as 
services are performed. 

Deferred  revenues,  which  represent  a  contract  liability,  represent  unrecognized  fees  collected  mostly  for 
maintenance, cloud and professional services. Deferred revenues are recognized as (or when) the Company 
performs  under  the  contract.  The  amount  of  revenues  recognized  in  the  period  that  was  included  in  the 
opening deferred revenues balance was approximately $215,737 for the year ended December 31, 2020.

F-23

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

As of December 31, 2020, the aggregate amount of the total transaction price allocated in contracts with 
original  duration  greater  than  one  year  of  the  remaining  performance  obligations  was  approximately 
$1,348,100.  For  performance  obligation  which  are  recognized  over  time,  based  on  usage,  the  Company 
elected to disclose only the contractual minimum attributed to these performance obligations, as part of the 
remaining performance obligation disclosure.

As  of  December  31,  2020,  the  Company  expects  to  recognize  the  majority  of  the  revenue  of  remaining 
performance  obligations  over  the  next  24  months.  Such  remaining  performance  obligations  represent 
unsatisfied or partially unsatisfied performance obligations pursuant to ASC 606. The Company has elected 
the  optional  exemption,  which  allows  for  the  exclusion  of  the  amounts  for  remaining  performance 
obligations that are part of contracts with an original expected duration of one year or less. 

m. Costs to Obtain Contracts:

The Company capitalizes sales commission as costs of obtaining a contract when they are incremental and 
if they are expected to be recovered. The Company applies judgment in estimating the amortization period 
by  taking  into  consideration  customer  contract  terms,   history  of  renewals,  expected  length  of  customer 
relationship,  as  well  as  the  useful  life  of  the  underlying  technology  and  products.  Amortization  of  sales 
commission  expense  is  included  in  Selling  and  Marketing  expenses  in  the  accompanying  consolidated 
statements of income. For costs that the Company would have capitalized and amortized over one year or 
less, the Company has elected to apply the practical expedient and expense these contract costs as incurred. 
Commission expense for the years 2020, 2019 and 2018 were $100,219; $92,468 and $75,890, respectively. 

n. Research and development costs:

Research and development costs (net of grants and capitalized expenses) incurred in the process of software 
production are charged to expenses as incurred.

o.

Income taxes:

To  prepare  the  consolidated  financial  statements,  the  Company  estimates  its  income  taxes  in  each  of  the 
jurisdictions  in  which  it  operates,  and  in  certain  of  these  jurisdictions,  it  is  calculated  based  on  the 
Company's  assumptions  as  to  its  entitlement  to  various  benefits  under  the  applicable  tax  laws  in  the 
jurisdiction. The entitlement to such benefits depends upon the Company's compliance with the terms and 
conditions set out in these laws.

The  Company  accounts  for  income  taxes  in  accordance  with  ASC  740,  “Income  Taxes.”  ASC  740 
prescribes  the  use  of  the  liability  method  whereby  deferred  tax  asset  and  liability  account  balances  are 
determined based on differences between financial reporting and tax bases of assets and liabilities and are 
measured using the enacted tax rates and laws that will be in effect when the differences are expected to 
reverse.  The  Company  provides  a  valuation  allowance,  if  necessary,  to  reduce  deferred  tax  assets  to  the 
amount  that  is  more  likely  than  not  to  be  realized.  Deferred  tax  assets  and  deferred  tax  liabilities  are 
presented under long-term assets and long-term liabilities, respectively.

The Company implements a two-step approach to recognize and measure uncertain tax positions. The first 
step is to evaluate the tax position taken or expected to be taken in a tax return by determining if the weight 
of available evidence indicates that it is more likely than not that, on an evaluation of the technical merits, 
the  tax  position  will  be  sustained  on  audit,  including  resolution  of  any  related  appeals  or  litigation 
processes.  The  second  step  is  to  measure  the  tax  benefit  as  the  largest  amount  that  is  more  than  50% 
(cumulative basis) likely to be realized upon ultimate settlement.

F-24

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

The Company classifies interest and penalties on income taxes (which includes uncertain tax positions) as 
taxes on income.

p.

Non-royalty grants:

Non-royalty bearing grants from the Government of Israel for funding research and development projects 
are recognized at the time the Company is entitled to such grants on the basis of the related costs incurred 
and recorded as a deduction from research and development expenses.

q. Concentrations of credit risk:

Financial  instruments  that  potentially  subject  the  Company  to  concentrations  of  credit  risk  consist 
principally  of  cash  and  cash  equivalents,  trade  receivables,  marketable  securities  and  foreign  currency 
derivative contracts.

The  Company's  cash  and  cash  equivalents  are  invested  in  deposits  and  money  market  funds,  mainly  in 
dollars with major international banks. Deposits in the U.S. may be in excess of insured limits and are not 
insured in other jurisdictions. Generally, these deposits may be redeemed upon demand and therefore bear 
minimal risk.

The  Company's  trade  receivables  are  derived  from  sales  to  customers  generated  from  a  multitude  of 
markets in countries around the world. The Company performs ongoing credit evaluations of its customers 
and  insures  certain  of  its  receivables  with  a  credit  insurance  company.  A  general  allowance  for  Credit 
losses is provided, based on the length of time the receivables are past due.

The Company's marketable securities include investment in corporate debentures, U.S. Treasuries and U.S. 
Government Agencies. The Company's investment policy limits the amount that the Company may invest 
in  any  one  type  of  investment  per  minimum  credit  rating  or  specific  issuer,  thereby  reducing  credit  risk 
concentrations.
The  Company  entered  into  foreign  currency  forward  and  option  contracts  intended  to  protect  cash  flows 
resulting from payroll and facilities related expenses against the volatility in value of forecasted non-dollar 
currency. The derivative instruments hedge a portion of the Company's non-dollar currency exposure. See 
Note 10 for additional information.

r.

Severance pay:

The Israeli Severance Pay Law-1963 (the “Severance Pay Law”) generally requires payment of severance 
pay  upon  dismissal  of  an  employee  or  upon  termination  of  employment  in  certain  circumstances.  The 
Company makes ongoing deposits into Israeli employees' pension plans to fund their severance liabilities. 
According to Section 14 of the Severance Pay Law, the Company deposits for employees employed by the 
Company since May 1, 2009 are made in lieu of the Company's severance liability, therefore no obligation 
is  provided  for  in  the  financial  statements.  Severance  pay  liabilities  for  employees  employed  by  the 
Company prior to May 1, 2009, as well as employees with special contractual arrangements, are provided 
for in the financial statements based upon the latest monthly salary multiplied by the number of years of 
employment.

Severance pay expense for 2020, 2019 and 2018 amounted to $9,649, $7,656 and $13,453, respectively.

The Company also has other liabilities for severance pay in other jurisdictions.

The Company has multiple 401(k) defined contribution plans covering certain employees in the U.S. All 
eligible  employees  may  elect  to  contribute  a  portion  of  their  eligible  compensation,  generally  not  greater 
than  an  annual  contribution  of  $19.5  in  2020,  and  $19  in  2019  and  2018  (for  certain  employees  over  50 

F-25

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

years of age the maximum annual contribution is $26 per year in 2020, and $25 in 2019 and 2018) of their 
total annual compensation to the plan through salary deferrals, subject to IRS limits. The Company, at its 
discretion,  matches  50%  of  employee  contributions  to  the  plan  up  to  a  limit  of  6-8%  of  their  eligible 
compensation.  In  the  years  2020,  2019  and  2018,  the  Company  recorded  an  expense  for  all  matching 
contributions in the amount of $8,893; $8,068 and $7,732, respectively.

s. Leases

The Company elected to combine its lease and non-lease components for car leases and to not recognize a 
lease liability and a right-of-use (“ROU”) asset on the balance sheet for leases with a term of twelve months 
or less. The Company recognize the associated lease payments in the consolidated statements of income on 
a straight-line basis over the lease term.

Under Topic 842, the Company determines if an arrangement is a lease at inception. ROU assets and lease 
liabilities  are  recognized  at  commencement  date  based  on  the  present  value  of  remaining  lease  payments 
over the lease term. For this purpose, the Company consider only payments that are fixed and determinable 
at  the  time  of  commencement.  As  most  of  the  Company  leases  do  not  provide  an  implicit  rate,  the 
Company use its incremental borrowing rate based on the information available at commencement date in 
determining  the  present  value  of  lease  payments.  The  incremental  borrowing  rate  is  estimated  to 
approximate the interest rate on a collateralized basis with similar terms and payments. The ROU asset is 
recorded net of any lease incentives received. The lease terms may include options to extend or terminate 
the lease when it is reasonably certain that the Company will exercise such options. The Company's lease 
agreements  may  contain  variable  costs  such  as  common  area  maintenance,  insurance,  real  estate  taxes  or 
other costs. Variable lease costs are expensed as incurred on the consolidated statements of income.

t. Basic and diluted net earnings per share:

Basic  net  earnings  per  share  are  computed  based  on  the  weighted  average  number  of  ordinary  shares 
outstanding during each year. Diluted net earnings per share are computed based on the weighted average 
number of ordinary shares outstanding during each year plus dilutive potential equivalent ordinary shares 
considered outstanding during the year, in accordance with ASC 260, “Earnings per Share”.

As  further  described  in  Note  15,  the  Company  entered  into  an  exchangeable  note  hedge  transaction  and 
warrants  transaction.  While  the  exchangeable  note  hedge  transaction  is  anti-dilutive  and  as  such  is  not 
included in the computation of diluted earnings per share, the warrants transaction had dilutive effect and as 
such was included in the computation of the diluted earnings per share. The number of shares related to the 
outstanding exchangeable note hedge transaction is 3,457,475.

As the Company's intention and ability is to settle the convertible senior notes issued in 2017 in cash, the 
potential issuance of shares related to these notes does not have a dilutive effect on the shares. 
The Company intends to settle the principal amount of the convertible senior notes issued in 2020 in cash 
and therefore will use the treasury stock method for calculating any potential dilutive effect on diluted net 
income per share, if applicable. The conversion will have a dilutive impact on diluted net income per share 
when  the  average  market  price  of  an  ordinary  share  for  a  given  period  exceeds  the  conversion  price  of 
$299.19 per share. 1,537,504 shares underlying the conversion option of the convertible senior notes issued 
in 2020 are not considered in the calculation of diluted net income per share as the effect would be anti-
dilutive.

The  weighted  average  number  of  shares  related  to  outstanding  anti-dilutive  options  excluded  from  the 
calculations of diluted net earnings per share was 2,295; 4,921 and 108,617 for the years 2020, 2019 and 
2018, respectively.

F-26

NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

u. Accounting for stock-based compensation:

The Company accounts for stock-based compensation in accordance with ASC 718, “Compensation - Stock 
Compensation” (“ASC 718”), which requires the measurement and recognition of stock base compensation 
expense  based  on  estimated  fair  values  for  all  share-based  payment  awards  made  to  employees  and 
directors. ASC 718 requires companies to estimate the fair value of equity-based payment awards on the 
date of grant using an option-pricing model.

The Company recognizes compensation expenses for the value of its awards, which have graded vesting, 
based  on  the  accelerated  attribution  method  over  the  requisite  service  period  of  each  of  the  awards.  The 
Company account for forfeitures as they occur.

The  Company  estimates  the  fair  value  of  stock  options  granted  using  the  Black-Scholes-Merton  option-
pricing  model,  which  requires  a  number  of  assumptions:  the  expected  volatility  is  based  upon  actual 
historical stock price movements; the expected term of options granted is based upon historical experience 
and represents the period of time that options granted are expected to be outstanding; the risk-free interest 
rate is based on the yield from U.S. Federal Reserve zero-coupon bonds with an equivalent term; and the 
expected dividend rate (an annualized dividend yield) is based on the per share dividend declared by the 
Company's Board of Directors.

The Company measures the fair value of restricted stock based on the market value of the underlying shares 
at  the  date  of  grant.  The  fair  value  of  certain  performance  share  units  with  market-based  performance 
conditions granted under the employee equity plan was estimated on the grant date using the Monte Carlo 
valuation methodology.

v. Fair value of financial instruments:

The  Company  applies  ASC  820,  “Fair  Value  Measurements  and  Disclosures”  (“ASC  820”).  Under  this 
standard,  fair  value  is  defined  as  the  price  that  would  be  received  to  sell  an  asset  or  paid  to  transfer  a 
liability  (i.e.,  the  “exit  price”)  in  an  orderly  transaction  between  market  participants  at  the  measurement 
date.  The  Company  measures  its  investments  in  money  market  funds  classified  as  cash  equivalents, 
marketable securities and its foreign currency derivative contracts at fair value.

In determining fair value, the Company uses various valuation approaches. ASC 820 establishes a hierarchy 
for inputs used in measuring fair value that maximizes the use of observable inputs and minimizes the use 
of  unobservable  inputs  by  requiring  that  the  most  observable  inputs  be  used  when  available.  Observable 
inputs  are  inputs  that  market  participants  would  use  in  pricing  the  asset  or  liability  developed  based  on 
market data obtained from sources independent of the Company. Unobservable inputs are inputs that reflect 
the  Company's  assumptions  about  the  assumptions  market  participants  would  use  in  pricing  the  asset  or 
liability developed based on the best information available in the circumstances.

The hierarchy is broken down into three levels based on the inputs as follows:

•

•

Level 1 - Valuations based on quoted prices in active markets for identical assets that the Company has 
the  ability  to  access.  Since  valuations  are  based  on  quoted  prices  that  are  readily  and  regularly 
available  in  an  active  market,  valuation  of  these  products  does  not  entail  a  significant  degree  of 
judgment.

Level 2 - Valuations based on one or more quoted prices in markets that are not active or for which all 
significant inputs are observable, either directly or indirectly.

F-27

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

•

Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value 
measurement.

The  availability  of  observable  inputs  can  vary  from  investment  to  investment  and  is  affected  by  a  wide 
variety  of  factors,  including,  for  example,  the  type  of  investment,  the  liquidity  of  markets  and  other 
characteristics particular to the transaction. To the extent that valuation is based on models or inputs that 
are less observable or unobservable in the market, the determination of fair value requires more judgment 
and the investments are categorized as Level 3.

The Company's marketable securities, exchangeable senior notes and foreign currency derivative contracts 
are classified within Level 2 (see Notes 3, 10 and 15).

The carrying amounts of cash and cash equivalents, short-term bank deposits, trade receivables and trade 
payables  approximate  their  fair  value  due  to  the  immediate  or  short-term  maturities  of  these  financial 
instruments.

w. Legal contingencies:

The  Company  is  currently  involved  in  various  claims  and  legal  proceedings.  The  Company  reviews  the 
status of each matter and assesses its potential financial exposure. If the potential loss from any claim or 
legal proceeding is considered probable and the amount can be reasonably estimated, the Company accrues 
a liability for the estimated loss.

x. Advertising expenses:

Advertising  expenses  are  charged  to  expense  as  incurred.  Advertising  expenses  for  the  years  2020,  2019 
and 2018 were $14,134; $16,040 and $13,527, respectively.

y. Treasury shares:

The Company repurchases its ordinary shares from time to time on the open market or in other transactions 
and holds such shares as treasury shares. The Company presents the cost to repurchase treasury shares as a 
reduction  of  shareholders'  equity.  The  Company  reissues  treasury  shares  under  the  stock  purchase  plan, 
upon exercise of options and upon vesting of restricted stock units ("RSU"). Reissuance of treasury shares 
is accounted for in accordance with ASC 505-30 whereby gains are credited to additional paid-in capital 
and losses are charged to additional paid-in capital to the extent that previous net gains are included therein 
and otherwise to retained earnings.

z. Business combination:

The Company applies the provisions of ASC 805, “Business Combination” and allocates the fair value of 
purchase  consideration  to  the  tangible  assets  acquired,  liabilities  assumed,  and  intangible  assets  acquired 
based  on  their  estimated  fair  values.  The  excess  of  the  fair  value  of  purchase  consideration  over  the  fair 
values of these identifiable assets and liabilities is recorded as goodwill. When determining the fair values 
of  assets  acquired  and  liabilities  assumed,  management  makes  significant  estimates  and  assumptions, 
especially with respect to intangible assets.

Significant estimates in valuing certain intangible assets include, but are not limited to future expected cash 
flows from customer relationships, acquired technology and acquired trademarks from a market participant 
perspective,  useful  lives  and  discount  rates.  Management's  estimates  of  fair  value  are  based  upon 
assumptions  believed  to  be  reasonable,  but  which  are  inherently  uncertain  and  unpredictable  and,  as  a 

F-28

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

result,  actual  results  may  differ  from  estimates.  Acquisition-related  expenses  are  recognized  separately 
from the business combination and are expensed as incurred.

The Company accounts for a transaction as an asset acquisition pursuant to the provisions of ASU 2017-01, 
“Clarifying  the  Definition  of  a  Business,”  when  substantially  all  of  the  fair  value  of  the  gross  assets 
acquired  is  concentrated  in  a  single  identifiable  asset  or  group  of  similar  identifiable  assets,  or  otherwise 
does not meet the definition of a business. Asset acquisition-related costs are capitalized as part of the asset 
or assets acquired. 

aa.  

Non-controlling interests 

The consolidated financial statements included the Company's accounts and the accounts of the Company's  
wholly- and majority-owned subsidiaries. Non-controlling interest positions of our consolidated entities are 
reported as a separate component of consolidated equity from the equity attributable to the Company’s 
shareholders.

ab.  

Comprehensive income:

The Company accounts for comprehensive income in accordance with ASC 220, "Comprehensive Income". 
Comprehensive  income  generally  represents  all  changes  in  shareholders'  equity  during  the  period  except 
those  resulting  from  investments  by,  or  distributions  to,  shareholders.  The  Company  determined  that  its 
items  of  other  comprehensive  income  relate  to  gains  and  losses  on  hedging  derivative  instruments, 
unrealized  gains  and  losses  on  available  for  sale  marketable  securities  and  changes  in  foreign  currency 
translation adjustments.

The following tables show the components of accumulated other comprehensive income, net of taxes, as of 
December 31, 2020 and 2019:

Year ended December 31, 2020

Unrealized 
gains (losses) 
on 
marketable 
securities

Unrealized 
gains (losses) 
on cash flow 
hedges

Foreign 
currency 
translation 
adjustment

Total

Beginning balance

Other comprehensive income before reclassifications

Amounts reclassified from accumulated other 

comprehensive loss

Net current-period other comprehensive income 

Ending balance

4,131  $ 

2,351  $ 

(39,781)  $ 

(33,299) 

11,249  $ 

4,954  $ 

4,998 

21,201 

(2,095)  $ 

(2,469)   

9,154 

2,485 

— 

4,998 

(4,564) 

16,637 

13,285  $ 

4,836  $ 

(34,783)  $ 

(16,662) 

$ 

$ 

$ 

$ 

F-29

 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

Year ended December 31, 2019

Unrealized 
losses on 
marketable 
securities

Unrealized 
gains (losses) 
on cash flow 
hedges

Foreign 
currency 
translation 
adjustment

Total

Beginning balance

$ 

(1,662)  $ 

(2,715)  $ 

(42,239)  $ 

(46,616) 

Other comprehensive loss before reclassifications

6,260 

5,495 

2,458 

14,213 

Amounts reclassified from accumulated other 

comprehensive income (loss)

Net current-period other comprehensive loss

(467)   

5,793 

(429)   

5,066 

— 

2,458 

(896) 

13,317 

Ending balance

$ 

4,131  $ 

2,351  $ 

(39,781)  $ 

(33,299) 

ac.  Recently adopted accounting standards: 

On January 1, 2020, we adopted Accounting Standards Update No. 2016-13, Financial Instruments-Credit 
Losses  (Topic  326):  Measurement  of  Credit  Losses  on  Financial  Instruments,  using  the  modified 
retrospective  transition  method.  Upon  adoption,  we  changed  our  impairment  model  to  utilize  a  forward-
looking  current  expected  credit  losses  (CECL)  model  in  place  of  the  incurred  loss  methodology  for 
financial  instruments  measured  at  amortized  cost,  including  our  accounts  receivable.  In  addition,  we 
modified  our  impairment  model  to  the  CECL  model  for  AFS  debt  securities  and  discontinued  using  the 
concept  of  “other  than  temporary”  impairment  on  AFS  debt  securities.  CECL  estimates  on  accounts 
receivable are recorded as general and administrative expenses on our consolidated statements of income. 
CECL estimates on AFS debt securities are recognized in interest and other income (expense), net on our 
condensed  consolidated  statements  of  income.  The  cumulative  effect  adjustment  from  adoption  was 
immaterial to our consolidated financial statements. We continue to monitor the financial implications of 
the COVID-19 pandemic on expected credit losses.

In  January  2017,  the  FASB  issued  ASU  2017-04  “Intangibles  -  Goodwill  and  Other  (ASC  350): 
Simplifying the Accounting for Goodwill Impairment” (“ASU 2017-04”). ASU 2017-04 eliminates step 2 
of  the  goodwill  impairment  test,  which  requires  the  calculation  of  the  implied  fair  value  of  goodwill  by 
assigning the fair value of a reporting unit to all of its assets and liabilities as if that reporting unit had been 
acquired in a business combination. Instead, an entity will compare the fair value of a reporting unit with its 
carrying amount and recognize an impairment charge for the amount by which the carrying amount exceeds 
the  reporting  unit's  fair  value.  ASU  2017-04  is  effective  for  annual  or  any  interim  goodwill  impairment 
tests  in  fiscal  years  beginning  after  December  15,  2019.  The  Company  adopted  ASU  2017-04  effective 
January 1, 2020 with no material impact on our consolidated financial statements.

In  August  2018,  the  FASB  issued  ASU  2018-15,  “Intangibles  –  Goodwill  and  Other  –  Internal-Use 
Software  (Subtopic  350-40):  Customer’s  Accounting  for  Implementation  Costs  Incurred  in  a  Cloud 
Computing  Arrangement  That  Is  a  Service  Contract.”  The  new  standard  requires  capitalization  of  the 
implementation  costs  incurred  in  a  cloud  computing  arrangement  that  is  a  service  contract,  with  the 
requirements for capitalization costs incurred to develop or obtain internal-use software. The new standard 
also requires presenting the capitalized implementation costs and their related amortization and cash flows 
on the financial statements in consistent with the prepaid amounts and fees related to the associated cloud 
computing arrangement. Capitalized implementation costs will be required to be amortized over the term of 
the arrangement, beginning when the module or component of the cloud computing arrangement that is a 
service  contract  is  ready  for  its  intended  use.  The  Company  adopted  ASU  2018-15  effective  January  1, 
2020 on a prospective basis with no material impact to the Consolidated Financial Statements.

F-30

 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 2:-  SIGNIFICANT ACCOUNTING POLICIES (Cont.)

ad.  Recently issued accounting standards, not yet adopted:

In August 2020, the FASB issued ASU 2020-06, which simplifies the guidance on the issuer’s accounting 
for  convertible  debt  instruments  by  removing  the  separation  models  for  (1)  convertible  debt  with  a  cash 
conversion feature and (2) convertible instruments with a beneficial conversion feature. As a result, entities 
will  not  separately  present  in  equity  an  embedded  conversion  feature  in  such  debt.  Instead,  they  will 
account  for  a  convertible  debt  instrument  wholly  as  debt,  unless  certain  other  conditions  are  met.  The 
elimination  of  these  models  will  reduce  reported  interest  expense  and  increase  reported  net  income  for 
entities  that  have  issued  a  convertible  instrument  that  was  within  the  scope  of  those  models  before  the 
adoption  of  ASU  2020-06.  ASU  2020-06  also  requires  that  the  effect  of  potential  share  settlement  be 
included in the diluted earnings per share calculation when an instrument may be settled in cash or share. 
This amendment removes current guidance that allows an entity to rebut this presumption if it has a history 
or policy of cash settlement. Furthermore, ASU 2020-06 requires the application of the if-converted method 
for  calculating  diluted  earnings  per  share,  the  treasury  stock  method  will  be  no  longer  available.  The 
provisions of ASU 2020-06 are applicable for fiscal years beginning after December 15, 2021, with early 
adoption  permitted  no  earlier  than  fiscal  years  beginning  after  December  15,  2020.  The  Company  is 
currently evaluating the impact of ASU 2020-06 on its consolidated financial statements.

In  December  2019,  the  FASB  issued  ASU  2019-12,  Income  Taxes  (Topic  740):  Simplifying  the 
Accounting  for  Income  Taxes.  This  standard  simplifies  the  accounting  for  income  taxes  by  eliminating 
certain exceptions to the guidance in Topic 740 related to the approach for intra-period tax allocation, the 
methodology for calculating income taxes in an interim period and the recognition of deferred tax liabilities 
for outside basis differences. The new guidance also simplifies aspects of the accounting for franchise taxes 
and enacted changes in tax laws or rates and clarifies the accounting for transactions that result in a step-up 
in  the  tax  basis  of  goodwill  and  allocating  consolidated  income  taxes  to  separate  financial  statements  of 
entities not subject to income tax. ASU 2019-12 is effective for annual and interim periods in fiscal years 
beginning  after  December  15,  2020.  Early  adoption  is  permitted.  The  adoption  of  ASU  2019-12  is  not 
expected to have a significant impact on the Company's consolidated financial statements.

NOTE 3:-

SHORT-TERM AND LONG-TERM INVESTMENTS

Short-term and long-term investments include marketable securities in the amount of $1,012,282 and $735,717 as of 
December 31, 2020 and 2019, respectively and short-term bank deposits in the amounts of $9,331 and  $17,444 as of 
December 31, 2020 and 2019 ,respectively. 

The following table summarizes amortized costs, gross unrealized gains and losses and estimated fair values of 
available-for-sale marketable securities as of December 31, 2020 and 2019:

Amortized cost

Gross unrealized 
gains

Gross unrealized 
losses

Estimated fair value 
(Level 2 within the fair 
value hierarchy)

December 31,

December 31,

December 31,

December 31,

2020

2019

2020

2019

2020

2019

2020

2019

Corporate debentures

$ 973,029  $ 687,886  $ 15,016  $  4,865  $  (343)  $ 

(271)  $  987,702  $  692,480 

U.S. Treasuries

  17,613 

  23,182 

U.S. Government Agencies  

6,546 

  19,957 

418 

3 

82 

38 

  — 

  — 

(2)   

18,031 

(20)   

6,549 

23,262 

19,975 

$ 997,188  $ 731,025  $ 15,437  $  4,985  $  (343)  $ 

(293)  $ 1,012,282  $  735,717 

F-31

 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 3:-  SHORT-TERM AND LONG-TERM INVESTMENTS (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

As of December 31, 2020, the Company classified all of its available for sale marketable securities portfolio to short term 
presentation on the balance sheet, since the Company’s investment policy changed such that the portfolio is available for use 
in current operations. 

The scheduled maturities of available-for-sale marketable securities as of December 31, 2020 are as follows:

Due within one year

Due after one year through five years

Amortized
cost

Estimated
fair value

$ 

$ 

135,533  $ 

861,655 

136,391 

875,891 

997,188  $ 

1,012,282 

Investments with continuous unrealized losses for less than 12 months and 12 months or greater and their related fair 
values as of December 31, 2020 and 2019 are as indicated in the following tables:

Investments with 
continuous unrealized 
losses for less than 12 
months

December 31, 2020
Investments with 
continuous unrealized 
losses for 12 months or 
greater

Total Investments with 
continuous unrealized 
losses

Fair
value

Unrealized 
losses

Fair
value

Unrealized 
losses

Fair
value

Unrealized 
losses

$  194,587  $ 

(337)  $ 

8,590  $ 

(6)  $  203,177  $ 

(343) 

2,936 

— 

— 

— 

2,936 

— 

$  197,523  $ 

(337)  $ 

8,590  $ 

(6)  $  206,113  $ 

(343) 

Investments with 
continuous unrealized 
losses for less than 12 
months

December 31, 2019
Investments with 
continuous unrealized 
losses for 12 months or 
greater

Total Investments with 
continuous unrealized 
losses

Fair
value

Unrealized 
losses

Fair
value

Unrealized 
losses

Fair
value

Unrealized 
losses

$ 

70,733  $ 

(117)  $ 

48,658  $ 

(154)  $  119,391  $ 

(271) 

— 

10,974 

— 

(20)   

5,005 

— 

(2)   

— 

5,005 

10,974 

(2) 

(20) 

$ 

81,707  $ 

(137)  $ 

53,663  $ 

(156)  $  135,370  $ 

(293) 

Corporate debentures

U.S. Treasuries

Corporate debentures

U.S. Treasuries

U.S. Government Agencies

F-32

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 4:- PREPAID EXPENSES AND OTHER CURRENT ASSETS

NICE LTD. AND ITS SUBSIDIARIES

Government authorities

Interest receivable

Prepaid expenses

Other

NOTE 5:- PREPAID EXPENSES AND OTHER LONG-TERM ASSETS

Deferred commission costs

Severance pay fund

Prepaid expenses

Other

NOTE 6:- PROPERTY AND EQUIPMENT, NET

Cost:

Computers and peripheral equipment
Internal use software

Office furniture and equipment
Leasehold improvements

Accumulated depreciation:

Computers and peripheral equipment

Internal use software

Office furniture and equipment

Leasehold improvements

Depreciated cost

December 31,

2020

2019

$ 

81,012  $ 

5,829 

81,459 

7,040 

46,444 

6,948 

56,008 

7,572 

$ 

175,340  $ 

116,972 

December 31,

2020

2019

$ 

94,087  $ 

13,511 

39,875 

6,187 

79,336 

13,201 

27,912 

3,585 

$ 

153,660  $ 

124,034 

December 31,

2020

2019

$ 

192,898  $ 
145,914 

10,417 
56,976 

406,205 

187,405 
105,297 

9,943 
55,599 

358,244 

147,618 

136,748 

75,743 

6,733 

38,326 

268,420 

$ 

137,785  $ 

41,622 

5,418 

32,809 

216,597 

141,647 

Depreciation expense totaled $67,892, $60,174 and $49,963 for the years 2020, 2019 and 2018, respectively.

F-33

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 6:-  PROPERTY AND EQUIPMENT, NET (Cont.)

The Company recorded a reduction of $22,355 and $18,653 to the cost and accumulated depreciation of fully 
depreciated  equipment  and  leasehold  improvements  no  longer  in  use  for  the  years  ended  December  31,  2020 
and 2019, respectively.

NOTE 7:- OTHER INTANGIBLE ASSETS, NET

a. Definite-lived other intangible assets:

Original amounts:

Core technology

Customer relationships, backlog and distribution network

Trademarks

Accumulated amortization:

Core technology

Customer relationships, backlog and distribution network

Trademarks

December 31,

2020

2019

$ 

635,250  $ 

269,717 

44,440 

949,407 

353,558 

207,165 

22,681 

583,404 

577,692 

258,137 

44,440 

880,269 

281,319 

170,454 

17,477 

469,250 

411,019 

Other intangible assets, net

$ 

366,003  $ 

b. Amortization expense amounted to $114,134, $113,056 and $107,179 for the years ended December 31, 

2020, 2019 and 2018, respectively.

c. Estimated amortization expense:

For the year ended December 31,

2021
2022

2023
2024

2025

Thereafter

$ 

112,883 
93,096 

77,506 
60,291 

13,966 

8,261 

$ 

366,003 

F-34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 8:-  GOODWILL

Following the Company's acquisitions in 2020 and 2019, as described in Note 1b, the changes in the carrying 
amount of goodwill allocated to reportable segments for the years ended December 31, 2020 and 2019 are as 
follows:

Year ended December 31, 2020
Financial 
Crime and 
Compliance

Customer 
Engagement

Total

As of January 1, 2020
Acquisitions

Functional currency translation adjustments

As of December 31, 2020

$  1,114,680  $ 

263,738  $  1,378,418 

35,034 

3,309 

85,723 

768 

120,757 

4,077 

$  1,153,023  $ 

350,229  $  1,503,252 

Year ended December 31, 2019
Financial 
Crime and 
Compliance

Customer 
Engagement

Total

As of January 1, 2019
Acquisitions (*)

Functional currency translation adjustments

As of December 31, 2019

$  1,103,091  $ 

263,115  $  1,366,206 

9,176 

2,413 

— 

623 

9,176 

3,036 

$  1,114,680  $ 

263,738  $  1,378,418 

(*) Including adjustment of  $(5,304), resulting from finalization of purchase price allocations with respect to  

2019.

(*)

NOTE 9:- ACCRUED EXPENSES AND OTHER LIABILITIES

Payroll and related expenses

Accrued expenses

Government authorities

Other

December 31,

2020

2019

$ 

190,274  $ 

95,951 

127,129 

3,820 

179,291 

107,901 

101,194 

3,299 

$ 

417,174  $ 

391,685 

F-35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 10:-  DERIVATIVE INSTRUMENTS

The  Company's  risk  management  strategy  includes  the  use  of  derivative  financial  instruments  to  reduce  the 
volatility of earnings and cash flows associated with changes in foreign currency exchange rates.

ASC  815,  “Derivatives  and  Hedging”  ("ASC  815"),  requires  the  Company  to  recognize  all  of  its  derivative 
instruments as either assets or liabilities on the balance sheet at fair value. The accounting for changes in the fair 
value (i.e., gains or losses) of a derivative instrument depends on whether it has been designated and qualifies as 
part of a hedging relationship and further, on the type of hedging relationship. For those derivative instruments 
that are designated and qualify as hedging instruments, an entity must designate the hedging instrument, based 
upon  the  exposure  being  hedged,  as  a  fair  value  hedge,  cash  flow  hedge  or  a  hedge  of  a  net  investment  in  a 
foreign operation.

  Beginning  January  1,  2019,  gains  and  losses  on  derivatives  instruments  that  are  designated  and  qualify  as  a 
cash flow hedge (i.e., hedging the exposure to variability in expected future cash flows that are attributable to a 
particular  risk),  are  recorded  in  accumulated  other  comprehensive  income  (loss)  and  reclassified  into  in  the 
same accounting period in which the designated forecasted transaction or hedged item affects earnings. Prior to 
January  1,  2019,  cash  flow  hedge  ineffectiveness  was  separately  measured  and  reported  immediately  in 
earnings. Cash flow hedge ineffectiveness was immaterial during 2018.

The Company entered into option and forward contracts to hedge a portion of anticipated New Israeli Shekel 
("NIS"), Indian Rupee ("INR") and Philippine peso ("PHP") payroll and benefit payments as well as facilities 
related payments. These derivative instruments are designated as cash flow hedges, as defined by ASC 815 and 
accordingly  are  measured  in  fair  value.  These  transactions  are  effective  and,  as  a  result,  gain  or  loss  on  the 
derivative  instruments  are  reported  as  a  component  of  accumulated  other  comprehensive  income  (loss)  and 
reclassified as payroll expenses, facility expenses or finance expenses, respectively, at the time that the hedged 
income/expense is recorded.

Option contracts to hedge payroll

expenses ILS

expenses INR

Option contracts to hedge lease obligations  

expenses ILS

expenses INR

Forward contracts to hedge payroll

expenses ILS

expenses INR

expenses PHP

Forward contracts to hedge lease obligations

 expenses INR

 expenses ILS

 expenses PHP

Notional amount

December 31,

Fair value
(Level 2 within the fair value 
hierarchy)

December 31,

2020

2019

2020

2019

$ 

—  $ 

16,204  $ 

15,733 

21,904 

—  $ 

795 

— 

901 

67,652 

7,866 

1,623 

451 

— 

— 

1,273 

2,006 

67,139 

10,032 

2,362 

— 

2,546 

5,354 

— 

46 

4,807 

168 

3 

10 

— 

— 

294 

800 

19 

80 

1,333 

50 

64 

— 

67 

12 

$ 

94,226  $ 

128,820  $ 

5,829  $ 

2,719 

F-36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 10:-  DERIVATIVE INSTRUMENTS (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

The Company currently hedges its exposure to the variability in future cash flows for a maximum period of one 
year. As of December 31, 2020, the Company expects to reclassify all of its unrealized gains and losses from 
accumulated other comprehensive income to earnings during the next twelve months.

The  fair  value  of  the  Company's  outstanding  derivative  instruments  at  December  31,  2020  and  2019  is 
summarized below:

Derivative assets:

Balance sheet line item

Fair value of derivative 
instruments
December 31,

2020

2019

Foreign exchange option contracts

Prepaid expenses and other current assets

$ 

841  $ 

Foreign exchange forward contracts

Prepaid expenses and other current assets

4,988 

Derivative liabilities:

Foreign exchange option contracts

Accrued expenses and other liabilities

Foreign exchange forward contracts

Accrued expenses and other liabilities

$ 

— 

—  $ 

1,194 

1,525 

— 

— 

The  effect  of  derivative  instruments  in  cash  flow  hedging  relationship  on  income  and  other  comprehensive 
income for the years ended December 31, 2020, 2019 and 2018 is summarized below:

Amount of gain (loss) recognized in
other comprehensive income
on derivative, net of tax (effective portion)
Year Ended December 31,
2019

2020

2018

Derivatives in foreign exchange cash flow hedging relationships:

Forward contracts
Option contracts

$ 

5,901  $ 
(947)   
4,954  $ 

2,108  $ 
3,387 
5,495  $ 

(6,059) 
(2,571) 
(8,630) 

Derivatives in foreign exchange cash flow hedging relationships:

Amount of gain (loss) reclassified from other 
comprehensive income
into income (expenses),
net of tax (effective portion)
Year Ended December 31,
2019

2020

2018

$ 

$ 

(490)  $ 

320  $ 

66 

(1,979)   

(2,469)  $ 

(749)   

(429)  $ 

4,715 

4,781 

Option  contracts  to  hedge  payroll 

and facility expenses

Statements of income line item
Cost of revenues and operating 

expenses

Forward contracts to hedge payroll 

and facility expenses

Cost of revenues, operating 

expenses and financial expenses

F-37

 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 11:- LEASES

The Company has entered into various non-cancelable operating lease agreements for certain of our office spaces 
and motor vehicles. The leases have original lease periods expiring between 2020 and 2037. The Company does not 
assume renewals in its determination of the lease term unless the renewals are considered as reasonably assured at 
lease commencement.

The operating lease cost for the year ended December 31, 2020 was $23,086.

Supplemental cash flow information related to leases was as follows:

Operating cash flows from operating leases
New right-of-use assets obtained in exchange for operating lease obligations

Maturities of lease liabilities were as follows:

2021
2022
2023

2024

2025

Thereafter

Total lease payments

Less imputed interest

Total

Supplemental balance sheet information related to leases was as follows:

Current maturities of operating leases

Long-term operating leases

Total operating lease liabilities

Weighted-average remaining operating lease term
Weighted-average discount rate of operating leases

F-38

Year ended 
December 31, 
2020

$ 
$ 

$ 

25,225 
9,243 

Operating 
Leases

22,777 
21,076 
13,389 

10,968 

9,649 

72,010 

149,869

(35,195) 

$ 

114,674 

Year Ended 
December 31, 
2020

22,412 

92,262 

$ 

114,674 

10.17

 5.23 %

 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 12:- COMMITMENTS AND CONTINGENT LIABILITIES

a. Commitments:

The Company is also obligated under certain agreements with its suppliers to purchase licenses and hosting 
services. These non-cancelable obligations as of December 31, 2020 are $114,251.

b. Legal proceedings:

From time to time the Company or its subsidiaries may be involved in legal proceedings and/or litigation 
arising  in  the  ordinary  course  of  business.  While  the  outcome  of  these  matters  cannot  be  predicted  with 
certainty, the Company does not believe it will have a material effect on its consolidated financial position, 
results of operations, or cash flows.

c.    Bank Guarantees:

      The Company obtained bank guarantees as of December 31, 2020 of $4,129, primarily in connection with  

office lease agreements.

NOTE 13:- TAXES ON INCOME

a.

Israeli taxation:

1. Corporate tax:

Commencing  2012,  NICE  Ltd.  and  its  Israeli  subsidiary  elected  the  Preferred  Enterprise  regime  to 
apply  under  the  Law  for  the  Encouragement  of  Capital  Investments  (the  “Investment  Law”).  The 
election  is  irrevocable.  Under  the  Preferred  Enterprise  Regime,  from  2015  through  2016,  NICE  Ltd. 
and its Israeli subsidiary's entire preferred income was subject to the tax rate of 16%.

In December 2016, the Israeli Knesset passed a number of changes to the Investments Law regimes. 
These changes came into law in May 2017, retroactively effective beginning January 1, 2017, upon the 
passing  into  law  of  Regulations  promulgated  by  the  Finance  Ministry  to  implement  the  "Nexus 
Principles"  based  on  OECD  guidelines  published  as  part  of  the  Base  Erosion  and  Profit  Shifting 
(BEPS)  project.  Such  Regulations  provide  rules  for  implementation  of  the  new  beneficial  Preferred 
Technology Enterprise tax regime.

The Company believes it qualifies as a Preferred Technology Enterprise and accordingly is eligible for 
a tax rate of 12% on its preferred technology income, as defined in such regulations, beginning from 
tax  year  2017  and  onwards.  The  Company  expects  that  it  will  continue  to  qualify  as  a  Preferred 
Technology Enterprise in subsequent tax years.

Income not eligible for Preferred Enterprise or Preferred Technology Enterprise benefits is taxed at the 
regular corporate tax rate, which remains 23% in 2020 (23.0% in 2019 and 2018 as well).

Prior to 2012, most of NICE Ltd. and its Israeli subsidiary's income was exempt from tax or subject to 
reduced  tax  rates  under  the  Investment  Law.  Upon  distribution  of  exempt  income,  the  distributing 
company  was  subject  to  reduced  corporate  tax  rates  ordinarily  applicable  to  such  income  under  the 
Investment Law. Currently, income subjected to a reduced tax rate under the Preferred Enterprise and 
Preferred  Technology  Enterprise  Regime  will  be  freely  distributable  as  dividends,  subject  to  a  20% 

F-39

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 13:-  TAXES ON INCOME (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

withholding  tax  (or  lower,  under  an  applicable  tax  treaty).  However,  upon  the  distribution  of  a 
dividend from such Preferred Income to an Israeli company, no withholding tax will be imposed

In September 2013, and pursuant to a temporary Israeli government tax relief, the Company made an 
election to pay reduced corporate tax on undistributed exempt income, generated under the Investment 
Law  and  accumulated  by  the  company  until  December  31,  2011  and  be  entitled  to  distribute  a 
dividend, without being required to pay additional corporate tax, from such income. NICE Ltd. duly 
released  its  and  its  Israeli  subsidiary's  tax-exempted  income  through  2011.  In  addition,  under  this 
election  the  Company  was  required  to  make  and  complete  certain  qualified  investments  in  Israeli 
“industrial projects” (as defined in the Law), by December 31, 2018, which the Company believes it 
has done. In December 2020, in the context of a multi-year settlement with the Israeli Tax Authorities, 
the Israeli subsidiary paid a reduced corporate tax rate on its 2012 tax-exempted earnings.  Further to 
the 2013 election and recent 2020 settlement, neither NICE Ltd. nor its Israeli subsidiary would have a 
tax liability upon future distributions of any previously tax-exempted earnings.

2. Foreign Exchange Regulations:

Under  the  Foreign  Exchange  Regulations,  NICE  Ltd.  and  its  Israeli  subsidiary  calculate  their  tax 
liability in U.S. Dollars according to certain orders. The tax liability, as calculated in U.S. Dollars is 
translated into NIS according to the exchange rate as of December 31st of each year.

3. Tax benefits under the Israeli Law for the Encouragement of Industry (Taxation), 1969:

NICE Ltd. and its Israeli subsidiary believe they each currently qualify as an “Industrial Company” as 
defined by the above law and, as such, are entitled to certain tax benefits including deduction of public 
offering expenses in three equal annual installments and amortization of cost of purchased know-how 
and patents for tax purposes over 8 years.

b.

Income taxes on non-Israeli subsidiaries:

Non-Israeli  subsidiaries  are  taxed  according  to  the  tax  laws  in  their  respective  country  of  residence.  The 
Company's consolidated tax rate depends on the geographical mix of where its profits are earned. Primarily, 
in  2020,  the  Company's  U.S.  subsidiaries  are  subject  to  combined  federal  and  state  income  taxes  of 
approximately  25%  and  its  subsidiaries  in  the  U.K.  and  India  are  subject  to  corporation  tax  at  a  rate  of 
approximately  19%  and  17.5%  respectively.  Neither  Israeli  income  taxes,  foreign  withholding  taxes  nor 
deferred  income  taxes  were  provided  in  relation  to  undistributed  earnings  of  the  Company's  foreign 
subsidiaries. This is because the Company has the intent and ability to reinvest these earnings indefinitely 
in the foreign subsidiaries and therefore those earnings are continually redeployed in those jurisdictions. As 
of  December  31,  2020,  the  amount  of  undistributed  earnings  of  non-Israeli  subsidiaries,  which  is 
considered indefinitely reinvested, was $941,710 with a corresponding unrecognized deferred tax liability 
of $124,742. If these earnings were distributed to Israel in the form of dividends or otherwise, the Company 
would  be  subject  to  additional  Israeli  income  taxes,  subject  to  an  adjustment  for  foreign  tax  credits,  and 
foreign withholding taxes.

c. U.S. Tax Reform:

On December 22, 2017, the United States enacted the Tax Cuts and Jobs Act (the “U.S. Tax Reform” or 
“TCJA”);  a  comprehensive  tax  legislation  that  includes  significant  changes  to  the  taxation  of  business 
entities. These changes include several key tax provisions, among others: (i) a permanent reduction to the 
statutory  federal  corporate  income  tax  rate  from  35%  to  21%  effective  for  tax  years  beginning  after 
December 31, 2017; (ii) a shift of the U.S. taxation of multinational corporations from a tax on worldwide 
income  to  a  modified  territorial  system  (along  with  certain  new  rules  designed  to  prevent  erosion  of  the 
U.S.  income  tax  base  -  “BEAT”);  (iii)  establishing  immediate  deductions  for  certain  new  investments 

F-40

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 13:-  TAXES ON INCOME (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

instead  of  deductions  for  depreciation  expense  over  time,  and  modifying  or  repealing  certain  business 
deductions and credits; and (iv) providing a permanent deduction to corporations generating revenues from 
non-US markets (known as a deduction for foreign derived intangible income -“FDII”).

The final impact of the TCJA may differ due to, among other things, possible changes in the interpretations 
and  assumptions  made  by  the  Company  as  a  result  of  additional  information,  additional  guidance  or 
finalization of law and regulations, that will be issued by the U.S. Department of Treasury, the IRS or other 
standard-setting  bodies,  and  which  may  impact  the  Company's  future  financial  statements;  and  will  be 
accounted for when such guidance is issued.

d. Net operating loss carryforward:

As of December 31, 2020, the Company and certain of its subsidiaries had tax loss carry-forwards totaling 
in  aggregate  approximately  $198,050  which  can  be  carried  forward  and  offset  against  taxable  income. 
Approximately $82,405 of these carry-forward tax losses have no expiration date, with the balance expiring 
between the years 2021 and 2037.

Utilization of U.S. net operating losses may be subject to substantial annual limitation due to the “change in 
ownership”  provisions  of  the  Internal  Revenue  Code  of  1986  and  similar  state  provisions.  The  annual 
limitation may result in the expiration of net operating losses before utilization.

F-41

NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 13:-  TAXES ON INCOME (Cont.)

e. Deferred tax assets and liabilities:

Deferred  taxes  reflect  the  net  tax  effect  of  temporary  differences  between  the  carrying  amounts  of  assets 
and  liabilities  for  financial  reporting  purposes  and  the  amounts  recorded  for  tax  purposes.  Significant 
components of the Company's deferred tax assets and liabilities are as follows:

Deferred tax assets:

Net operating losses carryforward and tax credits
Intra-entity	transfer	of	certain	intangible	assets	(*)
Operating leases liabilities 

Share based payments

Research and development costs

Reserves, allowances and other

Deferred tax assets before valuation allowance

Valuation allowance

Deferred tax assets

Deferred tax liabilities:

Acquired intangibles

Operating lease right-of-use assets

Acquired deferred revenue

Internal use software and other fixed assets

Prepaid compensation expenses

Debt

Other

Deferred tax liabilities

December 31,

2020

2019

$ 

42,154  $ 

20,734 

24,286 

20,330 

9,210 

46,943 

163,657 

(10,227)   

153,430 

(81,320)   

(20,419)   

(1,785)   

(19,168)   

(23,965)   

(3,679)   

(2,468)   

31,254 

18,798 

24,398 

19,017 

3,645 

31,090 

128,202 

(9,145) 

119,057 

(87,711) 

(20,357) 

(760) 

(14,779) 

(17,446) 

— 

— 

(152,804)   

(141,053) 

Deferred tax assets (liabilities), net

$ 

626  $ 

(21,996) 

(*) During the years ended December 31, 2020 and 2019, the Company completed intra-entity transfers of certain 
intangible assets to a different tax jurisdiction. As a result of the transfers, the Company utilized net operating losses 
carried forward, incurred a tax expense on capital gain, released valuation allowances and recorded a deferred tax 
asset.	

Deferred tax assets

Deferred tax liabilities

Deferred tax assets ( liabilities) , net

December 31,

2020

2019

$ 

$ 

32,735  $ 

(32,109)   

626  $ 

30,513 

(52,509) 

(21,996) 

F-42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 13:-  TAXES ON INCOME (Cont.)

The Company has provided valuation allowances in respect of certain deferred tax assets resulting from tax 
loss carry forwards and other reserves and allowances due to uncertainty concerning their realization.

f. A reconciliation of the Company's effective tax rate to the statutory tax rate in Israel is as follows:

Income before taxes on income, as reported in the consolidated 

statements of income

Statutory tax rate in Israel

$ 

237,188 

$ 

234,273 

$ 

186,715 

 23.0 %

 23.0 %

 23.0 %

Year Ended December 31,
2019

2018

2020

Preferred Enterprise / Preferred Technology Enterprise benefits (*)

Changes in valuation allowance

Earnings taxed under foreign law

Tax settlements and other adjustments

U.S. Tax Reform one-time adjustment

Intangible assets transfer

Other

Effective tax rate

 (3.8) %

 0.5 %

 (0.5) %

 (0.6) %

 — %

 0.1 %

 (1.5) %

 17.2 %

 (7.7) %

 0.7 

 17.9 %

 5.8 %

 — %

 (14.2) %

 (4.9) %

 20.6 %

 (13.0) %

 — %

 (1.8) %

 7.0 %

 (1.6) 

 — %

 1.1 %

 14.7 %

(*)

The effect of the benefit resulting from the “Preferred Enterprise/Preferred Technology Enterprise benefits” 
status on net earnings per ordinary share is as follows:

g.

Income before taxes on income is comprised as follows:

Basic

Diluted

Domestic

Foreign

Year Ended December 31,
2019

2018

2020

0.15  $ 

0.14  $ 

0.29  $ 

0.28  $ 

0.39 

0.38 

Year Ended December 31,
2019

2018

2020

87,008  $ 

169,236  $ 

193,664 

150,180 

65,037 

(6,949) 

237,188  $ 

234,273  $ 

186,715 

$ 

$ 

$ 

$ 

F-43

 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 13:-  TAXES ON INCOME (Cont.)

h. Taxes on income (tax benefit) are comprised as follows:

Of which:

Current

Deferred

Domestic

Foreign

Domestic taxes:

Current

Deferred

Foreign taxes:

Current

Deferred

NICE LTD. AND ITS SUBSIDIARIES

Year Ended December 31,

2020

2019

2018

$ 

74,096  $ 

60,586  $ 

57,549 

(33,254)   

(12,217)   

(30,172) 

40,842 

48,369 

27,377 

15,995 

24,847 

8,614 

39,755 

$ 

40,842  $ 

48,369  $ 

29,947 

(2,570) 

27,377 

Year Ended December 31,
2019

2018

2020

$ 

22,323  $ 

29,075  $ 

34,370 

(6,328)   

(20,461)   

(4,423) 

15,995 

8,614 

29,947 

51,773 

(26,926)   

31,196 

8,559 

23,179 

(25,749) 

24,847 

39,755 

(2,570) 

Taxes on income

$ 

40,842  $ 

48,369  $ 

27,377 

F-44

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 13:-  TAXES ON INCOME (Cont.)

i. Uncertain tax positions:

A reconciliation of the beginning and ending balances of the total amounts of uncertain tax position is as 
follows:

Uncertain tax positions, beginning of year

Increases/(Decreases) in tax positions for prior years

Increases in tax positions for current year

Settlements

Expiry of the statute of limitations

December 31,

2020

2019

$ 

64,884  $ 

58,560 

6,456 

6,935 

(378)   

(3,443) 

15,749 

— 

(4,641)   

(5,982) 

Uncertain tax positions, end of year

$ 

73,256  $ 

64,884 

The Company accrued $8,453 and $3,889 due to interest and penalties related to uncertain tax positions as 
of December 31, 2020 and 2019 respectively.

During  the  course  of  2019,  upon  receipt  of  an  information  letter,  the  Company's  United  Kingdom 
Subsidiary  Group  elected  to  register  for  the  United  Kingdom  Profits  Diversion  Compliance  Facility, 
covering the years 2015-2018. NICE Ltd. is currently in the process of routine Israeli income tax audits for 
the tax years 2014 through 2018 (refer to note 18). In December 2020, the Israeli Subsidiary concluded a 
multi-year settlement encompassing tax years 2015-2019. As of December 31, 2020, U.S. federal income 
tax returns filed by the Company's US subsidiaries for the tax years prior to 2016 are no longer subject to 
general audit. To the extent the Company or its subsidiaries generated net operating losses or tax credits in 
closed tax years, future use of the net operating loss or tax credit carry forward balance would be subject to 
examination within the relevant statute of limitations for the year in which it was utilized. The Company 
and its subsidiaries are still subject to other income tax audits for the tax years of 2012 through 2019.

NOTE 14:- SHAREHOLDERS' EQUITY

a. The  Ordinary  shares  of  the  Company  are  traded  on  the  Tel-Aviv  Stock  Exchange  and  its  American 
Depositary Shares ("ADSs"), each representing one fully paid ordinary share, par value NIS 1.00 per share 
of the Company, are traded on NASDAQ.

b. Share option plans:

2008 and 2016 Share Incentive Plan

In June 2008 the Company adopted the 2008 Share Incentive Plan (the “2008 Plan”) and in February 2016 
the Company adopted the 2016 Share Incentive Plan (the “2016 Plan,” and together with the 2008 Plan, the 
“Plans”). The Company adopted the Plans to provide incentives to employees, directors, consultants and/or 
contractors  by  rewarding  performance  and  encouraging  behavior  that  will  improve  the  Company’s 
profitability.
.

F-45

 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 14:-  SHAREHOLDERS' EQUITY (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

Under  each  of  the  Plans,  the  Company's  employees,  directors,  consultants  and/or  contractors  may  be 
granted any equity-related award, including: any type of an option to acquire the Company ordinary shares; 
share appreciation right; share and/or restricted share award (“RSA”); restricted stock unit (“RSU”) and/or 
other share unit; and/or other share-based award and/or other right or benefit under the Plans, including any 
such  equity-related  award  that  is  a  performance-based  award  (each  an  “Award”).  In  regard  to  the  2008 
Plan, please see the discussion below regarding performance-based awards beginning calendar year 2014.
.
Generally, under the terms of the Plans, unless determined otherwise by the administrator of the Plans, 25% 
of an Award granted becomes exercisable on the first anniversary of the date of grant and 6.25% becomes 
exercisable  once  every  quarter  during  the  subsequent  three  years.  Specifically  with  respect  to  RSUs  and 
options  granted  with  an  exercise  price  equal  to  the  nominal  value  of  an  ordinary  share  (“par  value 
options”),  unless  determined  otherwise  by  the  Board  of  Directors,  25%  of  the  RSUs  and  the  par  value 
options granted become vested on each of the four consecutive annual anniversaries following the date of 
grant.
.
Certain  executive  officers  are  entitled  to  acceleration  of  vesting  of  Awards  in  the  event  of  a  change  of 
control, subject to certain conditions. Awards with a vesting period expire six years after the date of grant. 
Pursuant  to  a  resolution  of  the  Company's  Board  of  Directors  dated  February  4,  2014,  options  that  are 
performance-based and that were granted during calendar year 2014 and thereafter shall expire seven years 
following the date of grant. The maximum number of shares that may be subject to Awards granted under 
each  of  the  Plans  is  calculated  each  calendar  year  as  3%  of  the  Company’s  issued  and  outstanding  share 
capital  as  of  December  31  of  the  preceding  calendar  year  (pursuant  to  an  amendment  of  the  2016  Plan 
approved  by  the  Board  of  Directors  on  October  2,  2019).  Such  amount  is  reset  for  each  calendar  year. 
Awards are non-transferable except by will or the laws of descent and distribution.
.
Options granted under such plans are granted at an exercise price equal to the average of the closing prices 
of one ADR as quoted on the NASDAQ market during the 30 consecutive calendar days preceding the date 
of grant, unless determined otherwise by the administrator of the Plans (including par value options in some 
cases).

The Company’s Board of Directors also adopted an addendum to the Plans for Awards granted to residents 
of  Israel  (the  “Addendum”)  and  resolved  to  elect  the  “Capital  Gains  Route”  (as  defined  in  Section 
102(b)(2)) of the Israeli Income Tax Ordinance-5721-1961 (“Tax Ordinance”) for the grant of Awards to 
Israeli grantees. There is also a U.S. addendum under each of the Plans that applies to non-qualified stock 
options for purposes of U.S. tax laws.

During 2020, the Company granted 843,926 options and restricted share units under the 2016 Plan (which 
constituted 1.35% of the Company issued and outstanding share capital as of December 31, 2019).

Pursuant to the terms of the acquisitions of, Nexidia, inContact Mattersight and Guardian Analytics , the 
Company  assumed  or  replaced  unvested  options,  RSAs  and  RSUs  and  converted  them  or  replaced  them 
with  the  Company's  options,  RSAs  and  RSUs,  as  applicable,  based  on  an  agreed  exchange  ratio.  Each 
assumed or replaced option, RSA and RSU is subject to the same terms and conditions, including vesting, 
exercisability and expiration, as originally applied to any such option, RSA and RSU immediately prior to 
the acquisition.

The  fair  value  of  the  Company's  stock  options  granted  to  employees  and  directors  for  the  years  ended 
December 31, 2020, 2019 and 2018 was estimated using the following assumptions:

Expected volatility

Risk free interest rate

Expected dividend

Expected term (in years)

2020

2019

2018

0.00%-25.79% 19.44%-21.54% 21.23%-21.83%

0.00%-0.86%

1.43%-2.55%

2.42%-3.04%

$ 

— 

3.5

 — 

3.5

 — 

3.5

F-46

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 14:-  SHAREHOLDERS' EQUITY (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

A  summary  of  the  Company's  stock  options  activity  and  related  information  for  the  year  ended 
December 31, 2020, is as follows:

Outstanding at January 1, 2020

Granted

Exercised

Cancelled

Forfeited

Weighted- 
average 
remaining 
contractual 
term
(in years)

Aggregate 
intrinsic
value

4.35

147,553

Number of 
options

1,109,436 

271,841 

340,183 

6,286 

46,434 

Weighted-
average 
exercise price

22.16 

25.64

25.59

65.17

4.53

Outstanding at December 31, 2020

988,374 

22.49 

4.26  

258,014 

Exercisable at December 31, 2020

361,923 

45.88 

3.14  

86,013 

The weighted-average grant-date fair value of options granted during the years 2020, 2019 and 2018 was 
$192.44, $121.21 and $89.54, respectively.

The total intrinsic value of options exercised and restricted shares vested during the years 2020, 2019 and 
2018 was $180,234; $87,872 and $68,749, respectively.

The  options  outstanding  under  the  Company's  stock  option  plans  as  of  December  31,  2020  have  been 
separated into ranges of exercise price as follows:

Ranges of
exercise price

$

$

$

$

$

$

$

0.27 - 0.31

6.72 - 8.57

20.44- 24.99

37.21 - 54.51

57.10 - 85.14

96.74

151.63 - 224.18

Options 
outstanding as of  
December 31, 
2020

Weighted
average
remaining
contractual
term
(Years)

Weighted
average
exercise
price
$

Options 
Exercisable as of 
December 31, 
2020

Weighted
average
exercise
price of
options
exercisable
$

795,386.0

2,309.0

3,606.0

8,115.0

77,210.0

29,050.0

72,698.0

4.43

3.31

7.01

5.26

1.82

3.37

5.12

0.28

6.99

22.07

43.97

71.87

96.74

181.49

198,953.0

2,309.0

942.0

6,386.0

74,026.0

29,050.0

50,257.0

988,374 

4.26  

22.49 

361,923 

0.3

7.0

21.6

41.1

71.3

96.7

162.4

45.88 

F-47

 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 14:-  SHAREHOLDERS' EQUITY (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

A summary of the Company's RSU and the Company's RSA activities and related information for the year 
ended December 31, 2020, is as follows:

Outstanding at January 1, 2020

Granted

Vested

Forfeited

Outstanding at December 31, 2020

(*) NIS 1 par value which represents approximately $0.31 

Number of 
RSU and
RSA (*)

1,537,049 

572,085 

(575,527) 

(3,546) 

1,463,687 

As of December 31, 2020, the total compensation cost related to nonvested awards not yet recognized was 
approximately $178,994, which is expected to be recognized over a period of up to four years.

The  total  equity-based  compensation  expense  related  to  all  of  the  Company's  equity-based  awards, 
recognized for the years ended December 31, 2020, 2019 and 2018, was comprised as follows:

Cost of revenues

Research and development, net

Selling and marketing

General and administrative

Year ended
December 31,
2019

2020

2018

$ 

11,313  $ 

11,244  $ 

11,000 

13,668 

30,262 

48,221 

9,239 

26,650 

34,897 

7,363 

27,455 

21,405 

Total stock-based compensation expenses

$ 

103,464  $ 

82,030  $ 

67,223 

c. Treasury shares:

On January 10, 2017, the Company's Board of Directors authorized a program to repurchase up to $150,000 
of  the  Company's  issued  and  outstanding  ordinary  shares  and  ADRs.  This  share  repurchase  program 
commenced  on  April  7,  2017.  On  February  12,  2020,  the  Company's  Board  of  Directors  authorized  an 
additional program to repurchase up to $200,000 of the Company's issued and outstanding ordinary shares 
and ADRs, following completion of the program approved in 2017. Repurchases may be made from time to 
time in the open market or in privately negotiated transactions in accordance with applicable securities laws 
and  regulations.  The  timing  and  amount  of  the  repurchase  transactions  will  be  determined  by  the 

F-48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 14:-  SHAREHOLDERS' EQUITY (Cont.)

Company's  management  and  may  depend  on  a  variety  of  factors  including  market  conditions,  alternative 
investment opportunities and other considerations.

These  programs  do  not  obligate  the  Company  to  acquire  any  particular  amount  of  ordinary  shares  and 
ADRs and each program may be modified or discontinued at any time without prior notice.

NOTE 15:- DEBT

Loan and revolving Credit Agreement

In 2016, the Company entered into a Credit Agreement with certain lenders, according to which the following 
credit facilities were issued: 1) a loan of $475,000, and 2) a revolving credit loan of up to $75,000.

in January 2017, the Company prepaid a principal amount of $260,000 which resulted in $5,300 amortization of 
debt  issuance  costs.  In  November  2020,  the  Company  prepaid  the  remaining  principal  amount  of  $215,000, 
which resulted in $725 amortization of debt issuance costs. 

The  loan  bore  interest  through  maturity  at  a  variable  rate  based  upon,  at  the  Company's  option  every  interest 
period, either (a) the LIBOR rate for Eurocurrency borrowing or (b) an Alternate Base Rate ("ABR"), which is 
the  highest  of  (i)  the  administrative  agent's  prime  rate,  (ii)  one-half  of  1.00%  in  excess  of  the  overnight  U.S. 
Federal Funds rate, and (iii) 1.00% in excess of the one-month LIBOR), plus in each case, an applicable margin. 
The  applicable  margin  for  Eurocurrency  loans  ranges,  based  on  the  applicable  total  net  leverage  ratio,  from 
1.25% to 2.00% per annum and the applicable margin for ABR loans ranges, based on the applicable total net 
leverage ratio, from 0.25% to 1.00% per annum.

Debt issuance costs of $10,158 attributable to the loan were amortized as interest expense over the contractual 
term of the loan using the effective interest rate.

The  carrying  values  of  the  liability's  components  are  reflected  in  the  Company's  accompanying  consolidated 
balance sheets as follows:

Principal

Less: Debt issuance costs, net of amortization

Net liability carrying amount

December 31,
2019

$ 

215,000 

(1,687) 

$ 

213,313 

F-49

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 15:-  DEBT (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

Interest expense related to the liability is reflected on the accompanying consolidated statements of income for 
the years ended:

Amortization of debt issuance costs

Interest expense

2020

December 31,
2019

$ 

1,687 

$ 

3,848 

1,004 

7,676 

Total interest expense recognized

$ 

5,535 

$ 

8,680 

2018

794 

7,083 

7,877 

$ 

$ 

$ 

Effective interest rate

 2.11 %

 4.01 %

 3.80 %

Pursuant  to  the  Credit  Agreement,  the  Company  was  also  granted  a  revolving  credit  facility  that  entitled  the 
Company to borrow up to $75,000 through December 2021 with interest payable on the borrowed amount set at 
the  same  terms  as  the  term  loan,  as  well  as  a  quarterly  commitment  fee  on  unfunded  amounts  ranging  from 
0.25% to 0.5%, subject to the achievement of certain leverage levels. 

Debt issuance costs of $1,667 attributable to the revolving credit loan were capitalized and amortized as interest 
expense over the contractual term of the agreement on a straight-line basis. Following the Loan prepayment in 
November 2020 (as mentioned above), the Credit Agreement was terminated, resulting in the recognition of the 
remaining $325 amortization of  Credit Agreement issuance costs.

Exchangeable Senior Notes and Hedging Transactions

2017 Notes

In January 2017, the Company issued $287,500 aggregate principal amount of exchangeable senior notes (the 
“2017  Notes”) due 2024.

In the event that the last reported sale price of the company’s ADS for at least 20 trading days (whether or not 
consecutive) during the period of 30 consecutive trading days ending on the last trading day of the immediately 
preceding calendar quarter is greater than or equal to 130% of the exchange price (“Share Price Condition”) or 
in  the  event  of  the  satisfaction  of  certain  other  conditions,  during  set  periods,  as  defined  in  the  indenture 
governing the Notes, the holders of the exchangeable Senior Notes will have the option to exchange the Notes 
for (i) cash, (ii) ADSs or (iii) a combination thereof, at the Company's election.

As of December 31, 2020 and  2019, the 2017 notes Share Price Condition was triggered and accordingly, the 
net carrying amount of these  Notes was presented in current liabilities. 

The Company may provide additional ADSs upon conversion if there is a "Make-Whole Fundamental Change" 
in the business as defined in the indenture governing the Notes. The Notes are not redeemable by the Company 
prior  to  the  maturity  date  apart  from  certain  cases  as  set  forth  in  the  indenture  governing  the  notes.  The 
Company's intention and ability is to settle the 2017 notes in cash.

F-50

 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 15:-  DEBT (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

Debt  issuance  costs  of  $5,791  attributable  to  the  2017  Notes  are  amortized  as  interest  expense  over  the 
contractual term of the notes using the effective interest rate.

Interest  is  payable  on  the  debentures  semi-annually  at  the  cash  coupon  rate;  however,  the  remaining  debt 
discount is being amortized as additional non-cash interest expense using an effective annual interest rate equal 
to the Company's estimated nonconvertible debt borrowing rate at the time of issuance.

2020 Notes

In August 2020, the Company issued $460,000 aggregate principal amount of  Exchangeable Senior Notes (the 
“2020 Notes” and together with the 2017 Notes, the “Notes”) due 2025.

In the event that the last reported sale price of the Company’s ADS for at least 20 Trading Days (whether or not 
consecutive) during the period of 30 consecutive trading days ending on the last trading day of the immediately 
preceding calendar quarter is greater than or equal to 130% of the Exchange Price (“Share Price Condition”) or 
in  the  event  of  the  satisfaction  of  certain  other  conditions,  during  set  periods,  set  forth  in  the  indenture 
governing the Notes, the holders of the exchangeable Senior Notes will have the option to exchange the Notes 
for (i) cash, (ii) ADSs or (iii) a combination thereof, at the Company's election. 

The Notes are redeemable by the Company on or after September 21, 2023 upon the fulfillment of the Share 
Price  Condition  for  (i)  cash,  (ii)  ADSs  or  (iii)  a  combination  thereof,  at  the  Company's  election,  apart  from 
certain cases as set forth in the indenture governing the Notes. The Company's intention and ability is to settle 
the principal amount of the 2020 notes in cash.

The  2020  Notes  do  not  bear  regular  interest,  however,  the  remaining  debt  discount  is  being  amortized  as 
additional  non-cash  interest  expense  using  an  effective  annual  interest  rate  equal  to  the  Company's  estimated 
nonconvertible debt borrowing rate at the time of issuance.

Debt  issuance  costs  of  $7,952  attributable  to  the  2020  notes  are  amortized  as  interest  expense  over  the 
contractual term of the Notes using the effective interest rate.

The Company may provide additional ADSs upon conversion if there is a “Make-Whole Fundamental Change” 
in the business as defined in the indenture governing the Notes. 

The following table summarizes some key facts and terms regarding the outstanding Notes:

Issuance date

Maturity date

Effective conversion date
Principal amount

Cash coupon rate (per annum)

Conversion rate effective  (per $1000 principal amount)

Effective conversion price effective (per ADS)

Due 2025
August 27, 2020
September 15, 
2025

June 15, 2025
$460,000

Due 2024
January 18, 2017

January 15, 2024
September 15, 
2023
$287,495

—%

3.34

$299.19

1.25%

12.05

$83.15

F-51

NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 15:-  DEBT (Cont.)

The  carrying  values  of  the  liability  and  equity  components  of  the  Notes  are  reflected  in  the  Company's 
accompanying consolidated balance sheets as follows:

Principal

Less:

Year Ended 
2020  Notes

December 31,

2017  Notes

December 31,

2020

2020

2019

$ 

460,000 

$ 

287,495  $ 

287,500 

Debt issuance costs, net of amortization

Unamortized discount

(7,460) 

(31,203) 

(2,914)   

(3,735) 

(24,700)   

(32,182) 

Net liability carrying amount

421,337 

259,881  $ 

251,583 

Equity component - net carrying value

$ 

32,746 

$ 

51,176  $ 

51,176 

As of December 31, 2020,  the estimated fair value of the 2017 notes and the 2020 notes which the Company 
has classified as Level 2 financial instruments are $933,695 ($548,984 as of December 31, 2019) and $520,485, 
respectively. 

The estimated fair value was determined based on the quoted bid price of the Exchangeable Senior Notes in an 
over-the-counter market on the last trading day of the reporting period. As of December 31, 2020, the difference 
between  the  net  carrying  amount  of  the  Exchangeable  Senior  Notes  and  estimated  fair  value  represents  the 
equity conversion value premium the market assigned to this Notes. Based on the closing price of our common 
stock on December 31, 2020, the if-converted value of the Exchangeable Senior Notes exceeded the principal 
amount.

Interest  expense  related  to  the  Notes  is  reflected  on  the  accompanying  consolidated  statements  of  income  as 
follows:

2020  Notes

Year Ended 
December 31,

2017  Notes

Year Ended December 31,

Amortization of debt issuance costs

$ 

Non-cash amortization of debt discount

Interest expense

2020

2020

2019

2018

492 

2,165 

— 

$ 

820 

$ 

753 

$ 

7,483 

3,594 

7,153 

3,594 

694 

6,855 

3,594 

Total interest expense recognized

$ 

2,657 

$ 

11,897 

$ 

11,500 

$ 

11,143 

Effective interest rate

 1.87 %

 4.68 %

 4.68 %

 4.68 %

Exchangeable notes hedge transactions

In  connection  with  the  pricing  of  the  2017  Notes,  the  Company  has  entered  into  privately  negotiated 
exchangeable note hedge transactions with some of the initial purchasers and/or their respective affiliates (the 
“Option Counterparties”).

F-52

 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 15:-  DEBT (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

Subject  to  customary  anti-dilution  adjustments  substantially  similar  to  those  applicable  to  the  Notes,  the 
exchangeable note hedge transactions cover the number of ADSs that will initially underline the Notes.

The  note  hedge  transactions  are  expected  generally  to  reduce  potential  dilution  to  the  ADSs  and/or  cash 
payments the Company is required to make in excess of the principal amount, in each case, upon any exchange 
of the Notes.

A  portion  of  the  call-options  can  be  settled  upon  a  surrender  of  the  same  amounts  of  Notes  by  a  holder. 
Settlement can be done in cash, ADSs or a combination of both, at the Company's election.

Concurrently with the Company's entry into the exchangeable note hedge transactions, the Company has entered 
into warrant transactions with the Option Counterparties relating to the same number of ADSs (3,457,475), with 
a strike price of $101.82 per ADS, subject to customary anti‑dilution adjustments.

The warrants are exercisable for a period of three months as of the notes maturity date.

U.S. GAAP requires measuring such transactions as equity components. The Company recorded a net decrease 
of $20,281 in additional paid-in capital in 2017 at the initiation of the transaction.

NOTE 16:- REPORTABLE SEGMENTS AND GEOGRAPHICAL INFORMATION

a. Reportable segments:

ASC 280, “Segment Reporting,” establishes standards for reporting information about operating segments. 
Operating segments are defined as components of an enterprise about which separate financial information 
is  available  that  is  evaluated  regularly  by  the  chief  operating  decision  maker  in  deciding  how  to  allocate 
resources  and  in  assessing  performance.  The  Company's  chief  operating  decision  maker  is  its  Chief 
Executive Officer.

Year ended December 31, 2020

Revenues

Operating income

$ 

$ 

Customer 
Engagement
(1)

1,347,511  $ 

Financial 
Crime and 
Compliance 
(2)
300,505  $ 

Not
allocated

— 

Total
1,648,016 

268,010  $ 

93,272  $ 

(119,235)   

242,047 

Year ended December 31, 2019

Customer 
Engagement
(1)

Financial 
Crime and 
Compliance

Not
allocated

Total

Revenues

$ 

1,265,113  $ 

308,799  $ 

—  $ 

1,573,912 

Operating income

$ 

244,599  $ 

124,742  $ 

(130,624)  $ 

238,717 

F-53

 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 16:-  REPORTABLE SEGMENTS AND GEOGRAPHICAL INFORMATION (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

Year ended December 31, 2018

Customer 
Engagement
(1)

Financial 
Crime and 
Compliance

Not
allocated

Total

Revenues

$ 

1,156,142  $ 

288,377  $ 

—  $ 

1,444,519 

Operating income

$ 

217,796  $ 

109,464  $ 

(129,644)  $ 

197,616 

(1) Includes the results of companies which were acquired in the years 2020, 2019 and 2018 and are being 

integrated within the Customer Engagement segment.

(2) Includes the results of companies which were acquired in the years 2020, and are being integrated 

within the Financial Crime and Compliance segment.

The  following  table  presents  property  and  equipment  as  of  December  31,  2020  and  2019,  based  on 
operational segments:

Customer Engagement

Financial Crime and Compliance

Non-allocated

December 31,

2020

2019

$ 

120,955  $ 

126,538 

15,433 

1,397 

12,437 

2,672 

137,785  $ 

141,647 

b. Geographical information:

Total revenues from external customers on the basis of the Company's geographical areas are as follows:

Americas, principally the US
EMEA (*)

Israel

Asia Pacific

Year Ended December 31,
2019

2018

2020

$ 

1,353,278  $ 
180,177 

1,234,549  $ 
212,252 

1,123,866 
202,521 

4,368 

110,193 

3,950 

123,161 

4,402 

113,730 

1,648,016  $ 

1,573,912  $ 

1,444,519 

F-54

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 16:-  REPORTABLE SEGMENTS AND GEOGRAPHICAL INFORMATION (Cont.)

NICE LTD. AND ITS SUBSIDIARIES

The following presents property and equipment as of December 31, 2020 and 2019, based on geographical 
areas:

Americas, principally the US

EMEA (*)

Israel

Asia Pacific

December 31,

2020

2019

$ 

72,083  $ 

4,340 

54,097 

7,265 

78,911 

3,886 

51,011 

7,839 

$ 

137,785  $ 

141,647 

(*) Includes Europe, the Middle East (excluding Israel) and Africa.

NOTE 17:-

SELECTED STATEMENTS OF INCOME DATA

a. Research and development, net:

Total costs

Less - grants and participations

Less - capitalization of software development costs

Year Ended December 31,
2019

2018

2020

$ 

261,105  $ 

232,118  $ 

218,226 

(2,347)   

(2,556)   

(40,576)   

(35,844)   

(2,171) 

(32,225) 

$ 

218,182  $ 

193,718  $ 

183,830 

F-55

 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 17:-  SELECTED STATEMENTS OF INCOME DATA (Cont.)

b. Financial expenses and other, net:

Financial income:

Interest and amortization/accretion of premium/discount on 

marketable securities, net

Interest

Financial expenses:

Interest

Debt issuance costs amortization

Exchangeable Senior Notes amortization of discount

Exchange rates differences

Other

Year Ended December 31,
2019

2018

2020

$ 

17,596  $ 

16,678  $ 

1,543 

3,855 

7,521 

3,778 

19,139 

20,533 

11,299 

(7,770)   

(3,650)   

(9,648)   

(41)   

(2,731)   

(11,683)   

(11,204) 

(2,083)   

(7,153)   

(1,832)   

(2,186)   

(1,813) 

(6,855) 

(430) 

(1,936) 

(23,840)   

(24,937)   

(22,238) 

Other (expenses) Income, net

(158)   

(40)   

38 

$ 

(4,859)  $ 

(4,444)  $ 

(10,901) 

c. Net earnings per share:

The following table sets forth the computation of basic and diluted net earnings per share:

1. Numerator:

Net income to ordinary shareholders

$ 

196,346  $ 

185,904  $ 

159,338 

Year Ended December 31,
2019

2018

2020

F-56

 
 
 
 
 
 
 
 
 
 
 
 
 
NICE LTD. AND ITS SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
U.S. dollars in thousands (except share and per share data)

NOTE 17:-  SELECTED STATEMENTS OF INCOME DATA (Cont.)

2. Denominator (in thousands):

Denominator for basic net earnings per share:

Weighted average number of shares

Effect of dilutive securities:

Year Ended December 31,

2020

2019

2018

62,710 

62,120 

61,387 

Add - employee stock options and RSU

Warrants issued in the exchangeable notes transaction

1,611 

1,635 

1,682 

859 

1,785 

137 

Denominator for diluted net earnings per share - adjusted weighted 

average shares

$ 

65,956  $ 

64,661  $ 

63,309 

NOTE 18:-   SUBSEQUENT EVENTS 

During January, February and March 2021, the Company received formal requests to exchange 2017 Notes in 
an aggregated principal amount of $82,819.  See Note 15 for further information regarding the 2017 Notes.  The 
Company intends to settle all these requests in cash, during the second quarter of 2021.

On February 25, 2021, NICE Ltd received an Order of Final Assessment for the 2014 tax year, in the sum of 
$16,000, from the Israeli Tax Authorities. NICE Ltd has sufficiently provided for what it believes will be the 
final settlement within our provision for income taxes and our tax estimates.  

F-57

 
 
 
 
 
 
 
 
 
The registrant hereby certifies that it meets all of the requirements for filing on Form 20-F and that it has duly 

caused and authorized the undersigned to sign this annual report on its behalf.  

SIGNATURES

NICE LTD.

By:

/s/ Barak Eilam

Barak Eilam
Chief Executive Officer

Date:  March 23, 2021

109

Significant Subsidiaries

Exhibit 8.1

The following is a list of our significant subsidiaries and other subsidiaries, including the name and country of incorporation or 
residence. Each of our subsidiaries listed below is wholly-owned.

Name of Subsidiary

Country of Incorporation or Residence

Nice Systems Australia PTY Ltd.

NICE Systems Technologies Brasil LTDA

NICE Systems Canada Ltd.

Nice Systems China Ltd.

Nice Systems S.A.R.L.

NICE Systems GmbH

NICE APAC Ltd.

NICE Systems Kft

Nice Interactive Solutions India Private Ltd.

Nice Technologies Ltd.

Actimize Ltd.

Nice Japan Ltd.

NICE Technologies Mexico S.R.L.

NICE Netherlands B.V.

Nice Systems (Singapore) Pte. Ltd.

Nice Switzerland AG

Actimize UK Limited

NICE Systems Technologies UK Limited

NICE Systems UK Ltd.

Brand Embassy Ltd.

Actimize Inc.

Alacra LLC

Guardian Analytics Inc.

NICE Systems Inc.

Nice Systems Latin America, Inc.

Nice Systems Technologies Inc.

Mattersight Corporation

Nexidia Inc.

inContact Inc.

inContact Bolivia S.R.L.

Nice inContact Philippines Inc.

Australia

Brazil

Canada

China

France

Germany

Hong Kong

Hungary

India

Ireland

Israel

Japan

Mexico

Netherlands

Singapore

Switzerland

United Kingdom

United Kingdom

United Kingdom

United Kingdom

United States

United States

United States

United States

United States

United States

United States

United States

United States

Bolivia

Philippines

Certification of Principal Executive Officer pursuant to 17 CFR 240.13a-14(a),
as adopted pursuant to §302 of the Sarbanes-Oxley Act

I, Barak Eilam, certify that:

1.

I have reviewed this annual report on Form 20-F of NICE Ltd.;

Exhibit 12.1

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material 
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not 
misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present 
in all material respects the financial condition, results of operations and cash flows of the company as of, and for, the 
periods presented in this report;

4. The company's other certifying officer and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting 
(as defined in Exchange Act Rules 13a-15(f) and 15d – 15(f)) for the company and have:

(a)

(b)

(c)

(d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed under our supervision, to ensure that material information relating to the company, including its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period 
in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles;

Evaluated the effectiveness of the company's disclosure controls and procedures and presented in this report 
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and

Disclosed in this report any change in the company’s internal control over financial reporting that occurred 
during the period covered by the annual report that has materially affected, or is reasonably likely to 
materially affect, the company’s internal control over financial reporting; and

5. The company's other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the company's auditors and the audit committee of the company's board of directors (or 
persons performing the equivalent functions):

(a)

(b)

All significant deficiencies and material weaknesses in the design or operation of internal control over 
financial reporting which are reasonably likely to adversely affect the company's ability to record, process, 
summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role 
in the company's internal control over financial reporting.

Date: March 23, 2021

By:

/s/ Barak Eilam
Barak Eilam
Chief Executive Officer

Certification of Principal Financial Officer pursuant to 17 CFR 240.13a-14(a),
as adopted pursuant to §302 of the Sarbanes-Oxley Act

I, Beth Gaspich, certify that:

1.

I have reviewed this annual report on Form 20-F of NICE Ltd.;

Exhibit 12.2

2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material 
fact necessary to make the statements made, in light of the circumstances under which such statements were made, not 
misleading with respect to the period covered by this report;

3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present 
in all material respects the financial condition, results of operations and cash flows of the company as of, and for, the 
periods presented in this report;

4. The company's other certifying officer and I are responsible for establishing and maintaining disclosure controls and 
procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting 
(as defined in Exchange Act Rules 13a-15(f) and 15d – 15(f)) for the company and have:

(a)

(b)

(c)

(d)

Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be 
designed under our supervision, to ensure that material information relating to the company, including its 
consolidated subsidiaries, is made known to us by others within those entities, particularly during the period 
in which this report is being prepared;

Designed such internal control over financial reporting, or caused such internal control over financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles;

Evaluated the effectiveness of the company's disclosure controls and procedures and presented in this report 
our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period 
covered by this report based on such evaluation; and

Disclosed in this report any change in the company’s internal control over financial reporting that occurred 
during the period covered by the annual report that has materially affected, or is reasonably likely to 
materially affect, the company’s internal control over financial reporting; and

5. The company's other certifying officer and I have disclosed, based on our most recent evaluation of internal control 
over financial reporting, to the company's auditors and the audit committee of the company's board of directors (or 
persons performing the equivalent functions):

(a)

(b)

All significant deficiencies and material weaknesses in the design or operation of internal control over 
financial reporting which are reasonably likely to adversely affect the company's ability to record, process, 
summarize and report financial information; and

Any fraud, whether or not material, that involves management or other employees who have a significant role 
in the company's internal control over financial reporting.

Date: March 23, 2021

By:

/s/ Beth Gaspich
Beth Gaspich
Chief Financial Officer

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 13.1

In connection with the Annual Report on Form 20-F of NICE Ltd. (the "Company") for the year ended December 31, 
2020 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), the undersigned, Barak Eilam, 
Chief  Executive  Officer  of  the  Company,  certifies,  pursuant  to  18  U.S.C.  sec.  1350,  as  adopted  pursuant  to  sec.  906  of  the 
Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, 

as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results 

of operations of the Company.

March 23, 2021

By:

/s/ Barak Eilam
Barak Eilam
Chief Executive Officer

CERTIFICATION PURSUANT TO
18 U.S.C. SECTION 1350,
AS ADOPTED PURSUANT TO
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002

Exhibit 13.2

In connection with the Annual Report on Form 20-F of NICE Ltd. (the "Company") for the year ended December 31, 
2020 as filed with the Securities and Exchange Commission on the date hereof (the "Report"), the undersigned, Beth Gaspich, 
Chief  Financial  Officer  of  the  Company,  certifies,  pursuant  to  18  U.S.C.  sec.  1350,  as  adopted  pursuant  to  sec.  906  of  the 
Sarbanes-Oxley Act of 2002, that:

(1) The Report fully complies with the requirements of section 13(a) or 15(d) of the Securities Exchange Act of 1934, 

as amended; and

(2) The information contained in the Report fairly presents, in all material respects, the financial condition and results 

of operations of the Company.

March 23, 2021

By:

/s/ Beth Gaspich
Beth Gaspich
Chief Financial Officer

Exhibit 15.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We  consent  to  the  incorporation  by  reference  in  the  Registration  Statements  on  Form  S-8  (Registration  Nos.  333-166364, 
333-168100, 333-171165, 333-162795, 333-162110, 333-06784, 333-08146, 333-11842, 333-09350, 333-11154, 333-111112, 
333-111113,  333-134355,  333-144589,  333-145981,  333-153230,  333-177510,  333-179408,  333-181375,  333-191176, 
333-199904,  333-210341,  333-210343,  333-210344,  333-214584,  333-210341,  333-210343,  333-210344,  333-214584, 
333-226930,    333-228911  and  333-249186)  of  our  reports  dated  March  23,  2021,  with  respect  to  the  consolidated  financial 
statements  of  NICE  Ltd.  and  its  subsidiaries  and  the  effectiveness  of  internal  control  over  financial  reporting  of  NICE  Ltd. 
included in this Annual Report on Form 20-F for the year ended December 31, 2020.

Tel Aviv, Israel
March 23, 2021

/s/ KOST, FORER, GABBAY & KASIERER
KOST, FORER, GABBAY & KASIERER
A Member of EY Global