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Norcros Plc

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FY2021 Annual Report · Norcros Plc
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Norcros plc Annual Report and Accounts 2021

 Inspiring Living Spaces

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Our purpose

To inspire and enhance our 
customers’ living spaces.

Our mission

To be a leading supplier of bathroom 
and kitchen products in selected 
geographies, offering strong brands, 
contemporary designs, trusted quality, 
outstanding service, innovation and 
a wide product range.

Johnson Tiles UK: Prismatics range in Teal Hexagon Gloss. 
Abode: Pronteau 4 in 1 hot water tap in a variety of finishes.

UK portfolio

Strategic report

03  Highlights

04  At a glance

06  Markets

08  Chair’s statement

11  Chief Executive Officer’s statement

14  Business model

16  Strategy and objectives

18  Key performance indicators

19  Business performance

20  UK business review

26  South Africa business review

29  Chief Financial Officer’s report

33  Risk management

34  Principal risks and uncertainties

39  Viability statement

40  Environmental, social and governance

46  

 Statement by the Directors in relation to 
their statutory duty in accordance with 
S172(1) Companies Act 2006

Corporate governance

48  Board of Directors

50  Corporate governance

54  Audit and Risk Committee report

59  Nomination Committee report

60 

 Remuneration Committee  
annual statement 2021

63  Directors’ remuneration policy report

71  Annual report on remuneration

79  Directors’ report

81  Statement of Directors’ responsibilities

Financial statements

83 

Independent auditor’s report

89  Consolidated income statement

90 

 Consolidated statement of 
comprehensive income

91  Consolidated balance sheet

92  Consolidated cash flow statement

93  Consolidated statement of changes in equity

94  Notes to the Group accounts

124  Parent Company balance sheet

125   Parent Company statement of 

changes in equity

126  Notes to the Parent Company accounts

130  Notice of Annual General Meeting

135  Explanatory notes

South African portfolio

®

Further information and investor 
updates can be found on our website 
at www.norcros.com

 
Strategic 
report

03  Highlights

04  At a glance

06  Markets

08  Chair’s statement

11  Chief Executive Officer’s statement

14  Business model

16  Strategy and objectives

18  Key performance indicators

19  Business performance

20  UK business review

26  South Africa business review

29  Chief Financial Officer’s report

33  Risk management

34   Principal risks and uncertainties

39  Viability statement

40   Environmental, social and governance

46    Statement by the Directors in relation 
to their statutory duty in accordance 
with S172(1) Companies Act 2006

Abode: Pronteau 4 in 1 hot water tap collection, a range of taps catering 
for every water need in the kitchen. At 98° Pronteau delivers hot and 
fresh filtered water, in a structured and controlled way.

Highlights

Very strong recovery from a period 
of unprecedented uncertainty.

Underlying operating profit £m

£33.8m +4.6%

Total revenue £m

£324.2m +0.7%1

2021

2020

2019

2018

2017

33.8

32.3

34.4

27.4

23.8

2021

2020

2019

2018

2017

324.2

342.0

331.0

300.1

271.2

Year to 31 March 2021 highlights
•  Very strong recovery from a period of unprecedented 
uncertainty with second half revenue growth of 19.5% 
on a constant currency like for like basis

•  Full year revenue of £324.2m (2020: £342.0m), 0.7% higher 
than prior year on a constant currency like for like basis

•  Underlying operating profit2 of £33.8m, 4.6% higher than 

prior year (2020: £32.3m)

•  Operating profit of £24.9m (2020: £17.8m)

•  Strong cash generation in the year of £46.9m has 
significantly strengthened the Balance Sheet with 
underlying net cash2 of £10.5m (2020: net debt of 
£36.4m)

•  Underlying ROCE2 above strategic target rate at 18.2% 

(2020: 16.4%)

•  Diluted underlying EPS2 of 31.1p, 10.3% higher than prior 

year (2020: 28.2p)

•  Reinstatement of dividend at 8.2p for the year 

(2020: 3.1p)

Current trading
•  Strong trading momentum has continued into April and 
May 2021 with Group revenue ahead of the comparable 
period in 2019 by approximately 23%

1  On a like for like constant currency basis.

Key messages
•  The Board expresses its thanks to our employees for 
their commitment and contribution in ensuring a 
safe workplace and to the strong outperformance

•  Our performance on all fronts is a testament to our 

business model and our employees

•  The Group has delivered revenue, profit and cash 
generation growth on prior year whilst operating 
within the constraints and disruption of the 
unprecedented COVID-19 pandemic 

•  UK – an extremely resilient performance with second 
half revenue growth of 15.2% on prior year on a like for 
like basis as we benefited from our brands’ leading 
market positions and superior customer service

•  SA – a strong recovery with second half revenue 

increasing by 29.2% against prior year on a constant 
currency like for like basis driven by strong retail 
renovation demand, increased commercial 
housebuilder activity and an improved export 
performance

•  We remain confident that the Group’s focused 

strategy, highly experienced management teams 
and market leading brands, supply chain and 
outstanding customer service will continue to drive 
outperformance in the current financial year

Strategic vision remains valid
•  £600m revenue target – timescale extended to 
2025 from 2023 reflecting COVID-19 disruption 

•  50% of revenues derived from overseas markets

•  Sustainable ROCE of >15%

2  Definitions and reconciliations of alternative performance measures 

are provided in note 8 to the report and accounts.

Annual Report and Accounts 2021 Norcros plc

03

Strategic reportAt a glance

A portfolio of market leading 
businesses with strong brands.

UK

In the UK we offer a wide range 
of quality bathroom and kitchen 
products both for domestic 
and commercial applications. 
Our portfolio of businesses 
is well established, services 
a broad customer base and 
benefits from leading market 
positions and strong brands.

Market leader in the manufacture 
and marketing of showers in the UK

The UK and Ireland’s no. 1 supplier of shower 
enclosures and trays to the residential, 
commercial and hospitality sectors

A leading manufacturer and supplier of 
taps, mixer showers, bathroom accessories 
and valves

A market leading, innovative designer, 
manufacturer and distributor of high quality 
bathroom furnishings and accessories

A leading niche designer and distributor 
of high quality kitchen taps, bathroom taps 
and kitchen sinks

Read more about our UK businesses 
on pages 20 to 25

The leading manufacturer and supplier 
of ceramic tiles in the UK

Manufacturer of tile and stone adhesives, 
grouts and related products

04

Norcros plc Annual Report and Accounts 2021

Strategic reportSOUTH 
AFRICA

Our complementary businesses 
in South Africa operate principally 
from a shared manufacturing 
and administrative site near 
Johannesburg, allowing them 
to maximise operational, 
revenue and cost synergies.

®

Chain of retail stores focused on ceramic and 
porcelain tiles, and associated products such 
as sanitaryware, showers and adhesives 

Manufacturer of ceramic and porcelain tiles

The leading manufacturer of ceramic 
and building adhesives 

Read more about our South African 
businesses on pages 26 to 28

Market leading supplier of specialist 
plumbing materials

Investment case
We have a clear investment case and 
a resilient business model; we are well 
positioned for future growth.

Strong track record
•  Organic revenue growth 
enhanced by acquisitions

•  UK profit growth and 

South Africa turnaround 
•  Strong return on capital
•  Track record of progressive growth

Resilient performance and 
strong Balance Sheet 
•  Resilient business model that generated 

revenue, profit growth and cash 
generation despite COVID-19 disruption 

•  Strong Balance Sheet with net cash 
position of £10.5m (2020: net debt 
of £36.4m)

•  Pension net deficit significantly lower 
at £18.3m (2020: £48.9m) as asset 
values recovered during the year

Well positioned for future growth
•  Portfolio of complementary market 

leading businesses with strong brands

•  Proven experienced management 
teams and committed workforce 

•  UK strategic focus on attractive 

trade, specification and 
independent segments

•  SA integrated business model able to 
respond quickly to market conditions
•  Balanced, diversified and compelling 
business model winning share in 
fragmented markets
Increased opportunities to take further 
market share in fragmented markets

• 

Clear strategic focus 
•  Significant potential to broaden product 
portfolio and consolidate fragmented 
markets in our selected geographies

•  Focus on attractive sub-market 

segments and channels with an existing 
excellent platform to implement 
consolidation strategy

•  Continued new product development 

(NPD) driving organic market share growth

•  Proven track record of execution, 

integration and strong post-acquisition 
performance with clearly defined 
acquisition criteria

•  Group collaborative approach to 

enhance synergies 

Norcros plc

05

Strategic reportMarkets

Our markets continue to provide 
excellent growth opportunities.

Key market drivers

UK and South Africa market demand is dependent on:
•  New building activity

•  Repair, Maintenance & Investment (RMI) activity 

Influenced by macroeconomic factors:
•  Consumer confidence

•  Economic growth

•  Interest and inflation rates

•  Government expenditure

The Group offers a wide range of quality bathroom and kitchen 
products both for domestic and commercial applications across 
the UK, Ireland, South Africa and a number of export markets.

The UK overall bathroom market is large and mature and is highly 
fragmented with no dominant or global player across all product 
categories. Many of the market product category sub-segments 
are also highly fragmented with no one company serving all 
segments and channels. Shower enclosures, bathroom furniture 
and the accessories sub-markets are particularly fragmented 
characterised by a significant number of SME players.

The South African overall bathroom market is large although more 
concentrated than in the UK, albeit selected market segments (e.g. 
plumbing) are regionally fragmented with limited national players. 
Both Norcros and the other market leader deploy integrated 
business models from production to retail to reach all segments 
and channels. 

In both the UK and South Africa market demand is dependent on 
new building activity and RMI activity in both the public and private 
sectors. This is in turn influenced by macroeconomic factors, such 
as GDP, interest rate fluctuations, inflation rates, availability of 
credit, equity market conditions, unemployment rates, consumer 
confidence, changes in government policy and housing shortages.

06

Norcros plc Annual Report and Accounts 2021

TAL: liquid marble epoxy flooring 
using TAL Epoxyseal FLR100, a high 

performance, high build, solvent free epoxy 
flooring coating. Top layer is coated with 
TAL Crystalclear with a pearl grey metallic 
pigment to create a sense of movement 
and sheen to a hard-wearing floor. 

Strategic reportUK

SOUTH AFRICA

Large fragmented market
Significant consolidation opportunity

Medium-term potential
Market leading positions

•  Large target market – c. £2.1bn @ MSP1

•  Sizeable target market – c. £1.2bn @ MSP1

•  Shortage of housing

•  Fragmented by product and channel

•  Supportive dynamics:

•  Shortage of housing

•  Norcros market leading positions

•  Construction levels are still less than half 2007 peak 

•  No overall dominant or global player

•  Favourable long-term socio-economic demographics

•  No one company serving all segments and channels

•  Integrated business models – Norcros market 

•  Complementary kitchen market segments

•  Post-COVID-19 – further opportunity to grow market share

leading positions

•  Complementary sub-markets alternative coverings

•  Post-COVID-19 – further opportunity to grow market share

Quarterly housing completions and transactions
Sources: GOV.UK and HMRC Q1 2021

Quarterly – dwellings completed and plans passed 
Source: SA Stats March 2021

50,000

45,000

40,000

35,000

30,000

25,000

20,000

15,000

10,000

07
8
9
6
0
0
0
20
20
20
20

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019
20
20

l

s
n
o
i
t
e
p
m
o
c
y
l
r
e
t
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Q

500,000

450,000

400,000

350,000

300,000

250,000

200,000

150,000

100,000

s
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o
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t
c
a
s
n
a
r
t
y
l
r
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t
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Q

30,000

25,000

20,000

15,000

10,000

5,000

0

07
20

8
0
20

9
0
20

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

20
20

21
20

LHS: Completions (England)

RHS: Transactions (UK)

Planning

Completions

UK GfK consumer confidence
Source: GfK – May 2021 

FNB/BER consumer confidence index
Source: FNB/BER – Q1 2021

10

5

0

-5

-10

-15

-20

-25

-30

-35

-40

Brexit 
referendum

Y15
F

Y16
F

Y17
F

Y18
F

Y19
F

Y20

F

Y21
F

COVID-19

30
25
20
15
10
5
0
-5
-10
-15
-20
-25
-30
-35
-40

1  MSP = Manufacturer’s Selling Price.

Y15
F

Y16
F

Y17
F

Y18
F

Y19
F

COVID-19

Y20

F

Y21
F

Annual Report and Accounts 2021 Norcros plc

07

Strategic report 
 
Chair’s statement

Market outperformance in the most 
unpredictable trading environment.

David McKeith
Acting Board Chair 

Norcros has recovered 
very strongly from a 
period of unprecedented 
global disruption and 
uncertainty caused by 
the COVID-19 pandemic.”

08

Norcros plc Annual Report and Accounts 2021

Overview
Norcros has recovered very strongly from a 
period of unprecedented global disruption 
and uncertainty caused by the COVID-19 
pandemic. The resilience of the Group’s 
business model and strategy is proving to 
be highly effective; this was particularly 
evident in the last financial year as we 
outperformed the market in the most 
unpredictable trading environment we 
have ever experienced. 

Group revenue for the year was £324.2m 
(2020: £342.0m), 5.2% lower than the prior 
year on a reported basis, 1.2% lower on a 
constant currency basis and 0.7% higher 
on a constant currency like for like basis 
after adjusting the prior year for period 
pro-rating (53 weeks versus 52). 

Underlying operating profit was £33.8m 
(2020: £32.3m), 4.6% ahead of the prior 
year reflecting the strong recovery 
following the significant impact of 
COVID-19 in the first quarter. 

The Group finished the year with net cash 
of £10.5m (2020: net debt of £36.4m), a 
significant achievement and a result of the 
management team’s relentless focus on 
cost and working capital management 
throughout the year. 

COVID-19 
The unprecedented COVID-19 pandemic 
has had a significant impact on our results 
for the year, especially in the first quarter, 
where Group revenue was 58% of the prior 
year on a constant currency like for like 
basis as the lockdowns in our two main 
markets significantly reduced the demand 
for our products due to the closure of the 
majority of our customers. During this time, 
we mothballed our facilities, safeguarding 
our employees, customers and suppliers, 
whilst continuing to operate our 
businesses effectively with a skeleton staff 
working predominantly from their homes. 

As the lockdowns in our main markets 
eased at the end of the first quarter, the 
Group’s trading recovered strongly with 
second half revenue at 120% of the prior 
year on a constant currency like for like 
basis. This recovery reflected the strength 
of the Group’s market leading positions, 
and the rapid adaptation of our operating 
facilities, supply chains and commercial 
sales channels in response to the safe and 
effective working environments and 

modified working procedures and 
processes required by COVID-19. 

Strategy
Notwithstanding the recent challenges of 
COVID-19, our focused growth strategy 
remains valid and relevant. Our targets to 
grow Group revenue to £600m with 50% 
derived outside of the UK whilst sustaining 
a pre-tax return on underlying capital 
employed of more than 15% over the 
economic cycle continue to govern how we 
evaluate opportunities and deploy capital. 
The previous timescale of 2023 will be 
extended to 2025 reflecting the COVID-19 
disruption. The Group’s very strong recovery 
in the second half of the year demonstrates 
the resilience and effectiveness of our 
business model and strategy. Whilst there is 
still a significant degree of uncertainty 
around the post-COVID-19 economic 
recovery we are convinced of the validity 
and effectiveness of the strategy and remain 
committed to these targets.

Dividend
The Group responded swiftly to the impact 
of the COVID-19 pandemic and the need 
to preserve cash by not paying a final 
dividend in relation to the year ended 
31 March 2020 nor an interim dividend in 
relation to the year ended 31 March 2021. 
Based on the improved trading performance 
in the second half of the year, the further 
strengthening of the Balance Sheet and the 
current outlook, the Board believes that now 
is the right time to reinstate the dividend and 
has therefore taken the decision to 
recommend a final (and total) dividend of 
8.2p per share for the year (2020: 3.1p). This 
is equivalent to a dividend cover of 3.8 times, 
consistent with the year ended 31 March 
2019. The Group will now continue with its 
previous progressive albeit prudent dividend 
policy which takes into account the Group’s 
growth strategy, the interests of other key 
stakeholders, the Group’s cash-generative 
characteristics and its earnings growth.

Pension scheme
The net deficit relating to our UK defined 
benefit pension scheme (as calculated 
under IAS 19R) has reduced to £18.3m at 
31 March 2021 from £48.9m at 31 March 
2020, primarily as a result of the recovery 
from the initial COVID-19 impact on 
financial markets and asset valuations 
in particular. 

Strategic reportWe remain confident that our pension 
obligations continue to be appropriately 
funded and well managed. The Company 
recognises that the pension scheme is a 
key stakeholder and in recognition of this, 
and despite all of the necessary actions 
taken to conserve cash during the year, 
met in full its obligations and paid £3.3m 
into the scheme in the year in accordance 
with the agreement made with the Trustee 
in June 2019 based on the triennial valuation 
dated 1 April 2018. The next triennial 
valuation dated 31 March 2021 is currently 
underway. The Company and the Trustee 
continue to work constructively together. 

COVID-19 related support and 
restructuring actions
The unprecedented COVID-19 pandemic 
has had a significant impact on the level of 
economic activity in our main markets, 
particularly in the first quarter, and disrupted 
our business operations. In response to this, 
the Group claimed £5m of government 
assistance from the Coronavirus Job 
Retention Scheme (CJRS) in the UK and 
equivalent schemes in Ireland and South 
Africa to protect as many jobs as long as 
possible and avoid large scale redundancies. 
Notwithstanding, the Group had to 
implement several restructuring 
programmes to further reduce its cost 
base resulting in a reduction in employee 
numbers of approximately 200, incurring 
£2.4m of costs, of which £2.0m are cash 
costs, with £1.6m being paid in the year, 
and £0.4m are non-cash costs. Consequently, 
the Group has repaid £0.7m of the CJRS in 
respect of employees who were made 
redundant. In light of the continued 
COVID-19 uncertainty in the Middle East 
the Group decided to close the Norcros 
Adhesives Middle East operations which 
resulted in a further £1.4m of restructuring 
costs consisting of £0.3m of cash costs 
and £1.1m of non-cash costs.

Environmental, social and 
governance (ESG) 
The Board is committed to high standards 
of corporate responsibility, employee 
engagement and sustainability and 
continues to prioritise a number of 
activities that look to reduce the Group’s 
impact on the environment and support 
the communities in which we operate. 
During the year the Board has reaffirmed 
its ESG principles and defined a set of 
building blocks which underpin a new ESG 
reporting framework designed to improve 
our ESG performance. Our environmental 
strategy has continued to develop during 
the year with a number of initiatives 
including Triton’s pledge to be “net carbon 
zero by the end of 2025”, Johnson Tiles 
UK’s progress on recycling and being 

1

2

“plastic free” and Abode’s innovative new 
“Swich water filter diverter” product. The 
Board continues to focus on employee 
engagement and charitable contributions 
in our local communities. Further details 
on our ESG progress can be found on 
pages 40 to 45. 

Board changes
During the year, Martin Towers completed 
his term as Chair in July 2020 and was 
succeeded by Mark Allen. Unfortunately, 
due to his other business commitments, 
Mark tendered his resignation and left the 
Board in April 2021. We wish Mark well in 
his other current and future directorships. 
Having served on the Board for eight years 
as a non-executive director, I have been 
appointed acting Board Chair until the Group 
appoints a new Non-Executive Director as 
Board Chair. A search is underway.

Shaun Smith has notified the Board of 
his wish to retire in order to pursue a 
non-executive director career, which has 
been accepted and the terms and timeframe 
agreed.  Shaun will step down as Chief 
Financial Officer at the end of July 2021 and 
therefore will not be seeking re-election at 
our AGM. 

1

Abode: Pronteau 4 in 1 hot water tap 
offering 98° hot and fresh filtered water 
in a structured and controlled way, available 
in seven styles and up to five finishes. 

2

Abode: Swich water filter diverter 
transforms any tap, new or old, into a 
filtered water tap enabling households to 
live more sustainably by reducing their use 
of plastic water bottles. Winner of the One 
Small Step Award for Sustainability from 
Ideal Home Awards.

Norcros plc

09

Strategic reportChair’s statement continued

Board changes continued
The Board thanks Shaun for his valued 
contribution since joining Norcros in 2016.  
A thorough recruitment process for a 
successor was undertaken, which has 
resulted in James Eyre, our current Corporate 
Development and Strategy Director, being 
appointed to the Board as Chief Financial 
Officer with effect from 1 August 2021.  James 
has been a member of the Group’s senior 
team since 2014, responsible for leading our 
acquisitions. He is a Chartered Accountant 
and held senior finance roles at AstraZeneca, 
Bank of Ireland and N M Rothschild prior to 
joining Norcros. Shaun will remain employed 
by the Company until his retirement at the 
end of December 2021 to ensure a smooth 
and effective handover. 

Governance
As acting Board Chair, one of my primary 
responsibilities is to ensure that the Group 
continues to operate to the highest 
standards in all aspects of governance and 
risk management. Our aim at Norcros has 
always been to operate in line with our 
values and the “Norcros DNA” which sets 
us apart from our competitors, while 
ensuring that proper operating procedures 
and internal controls are maintained at 
all times. Transparency is central to this 
objective and you will find more detail 
about our approach and progress over 
the last year in the Corporate Governance 
section on pages 49 to 81.

People
The Board’s first priority throughout the 
COVID-19 pandemic has been ensuring the 
safety and wellbeing of our employees and 
their families. The Board expresses its thanks 
to our employees for their commitment and 
contribution in ensuring a safe workplace 
and to the strong outperformance achieved 
by the business in this unprecedented year.

The Board continues to regard our 
employees as our most valuable asset and in 
recognition of this the Group aims to create a 
safe and positive working environment within 
an open, transparent and entrepreneurial 
culture and de-centralised operating model. 

Summary
Our businesses adapted swiftly to the initial 
impacts of the COVID-19 pandemic to 
ensure that they could operate safely and 
cost effectively in the first half of the year. 
Our strong brands, leading market 
positions and superior customer service, 
supported by good stock availability, 
enabled us to capitalise on the strong 
rebound in trading in our main markets 
to grow revenues and market share in 
the second half.

10

Norcros plc Annual Report and Accounts 2021

Vado, the new Knurled X Fusion from 
the Individual portfolio is an exclusive 

collection of two-tone basin mixers and 
shower valve options to provide individuality 
into any bathroom with a fusion of colour 
and intricate textured accent.

The Group has successfully navigated an 
unprecedented period of uncertainty and 
trading disruption. The actions taken to 
adapt to the COVID-19 environment 
together with our leading brands, 
customer service and stock availability 
have enabled us to take full benefit of the 
market recovery, increasing like for like 
revenue and underlying operating profit on 
prior year and ending the year in a net cash 
position. These results have highlighted the 
effectiveness and resilience of our Group 
strategy, business model and employees. 

Market conditions are likely to remain 
uncertain and challenging albeit the Board 
is confident that the Group’s highly 
experienced management teams, resilient 
business model, increased financial 
strength and focused growth strategy will 
continue to drive outperformance leading 
to further progress against our strategic 
objectives in the year ahead.

David McKeith
Acting Board Chair
9 June 2021

Strategic reportChief Executive Officer’s statement

Our performance on all fronts is a 
testament to our business model.

Nick Kelsall
Chief Executive 
Officer

Our management teams 
and employees have 
successfully navigated 
the most turbulent 
trading environment 
in recent memory.”

Overview
Norcros has ended the year reporting 
constant currency like for like revenue 
growth, underlying operating profit growth 
and a net cash position after having 
successfully navigated the most turbulent 
trading environment in recent memory. 

The unprecedented COVID-19 pandemic led 
to national lockdowns in the first quarter in 
our two main markets, significantly reducing 
the demand for our products during which 
time we mothballed our facilities, operating 
our businesses effectively with a skeleton 
staff working predominantly from their 
homes where possible. Since the first 
lockdowns have eased, the resilience and 
flexibility of our business model including 
our well-established supply chains and 
experienced management teams enabled 
the business to take full benefit from the 
upturn in repair, maintenance and 
improvement activity, and rapidly return 
to growth and increase our market share. 

Group revenue at £324.2m (2020: £342.0m) 
decreased by 5.2% on a reported basis, by 
1.2% on a constant currency basis, and 
increased 0.7% on a constant currency like 
for like basis after adjusting the prior year 
for period pro-rating (53 weeks versus 52). 
First quarter revenue was 58% of prior year 
on a constant currency like for like basis 
due to the prevalent national lockdowns and 
closure of our facilities. As our businesses 
re-opened second quarter revenue 
recovered to 97% of prior year on a constant 
currency like for like basis, leaving the first 
half 17.3% lower than the prior year on a 
similar basis. Revenue in the second half 
was 19.5% higher than prior year on a 
constant currency like for like basis as the 
market recovery strengthened further driven 
by improved RMI and home renovation 
activity and our market share gains. 

Group underlying operating profit for the 
year increased by 4.6% to £33.8m (2020: 
£32.3m) reflecting the significant profit 
impact of the COVID-19 disruption in the 
first quarter partially offset by £4.3m of 
government job retention support and the 
strong recovery in trading in the second 
half of the year. 

Revenue in the UK was £220.2m for the 
year (2020: £225.4m), 2.3% lower than the 
prior year on a reported basis and 0.4% 
lower on a like for like basis. Revenue was 
significantly impacted in the first quarter, 
down 37.6% on prior year on a like for like 
basis, due to the impacts of the COVID-19 
pandemic associated lockdowns and 
facility closures. Revenue recovered in the 
second quarter and was 3.5% higher than 
prior year on a like for like basis as our 
businesses benefited from an uplift in RMI 
activity leading to strong growth in the 
retail and online channels. During the 
second half revenue grew further, 15.2% 
higher than prior year on a like for like basis 
as we benefited from our brand leading 
market positions, broad distribution 
channels, supply chain infrastructure and 
stock availability, enabling us to capitalise 
on the strong rebound in demand and to 
grow our market share further. 

In the UK, Triton and Merlyn performed 
very strongly in terms of revenue, 
operating profit and cash generation and 
gained further market share. Triton, the 
UK’s market leader in showers, recorded 
revenue 14.3% higher than the prior year on 
a like for like basis having quickly adapted 
to the changes in both supply and demand 
conditions ensuring product availability 
and maintaining superior customer service 
levels. Merlyn, the UK and Ireland’s no. 1 
supplier of shower enclosures and trays, 
grew revenue by 3.8% on the prior year 
on a like for like basis as it continued to 
enhance its market leading position 
in the UK through its quality product 
offering and customer centric service.

Annual Report and Accounts 2021 Norcros plc

11

Strategic reportChief Executive Officer’s statement continued

South African underlying operating profit 
for the year was £6.9m (2020: £7.9m), 
largely reflecting the translational effect of 
the weaker Rand, the impact of COVID-19 
on first quarter trading, partially offset by 
the receipt of £0.8m of coronavirus job 
retention support from the South African 
Government, and the recovery in revenue 
in the second half. 

Robust Balance Sheet and 
financial position
The Group has a strong Balance Sheet with 
net cash of £10.5m (2020: net debt of 
£36.4m). This is a significant improvement 
on prior year and reflected a strong cash 
performance from effective cost and 
working capital management, with 
underlying operating cash flow of £65.8m 
(2020: £38.4m) in the period. 

The Group is in a strong financial position 
and has access to a £120m committed RCF 
financing facility, maturing in November 
2022, plus a £30m accordion facility. 

Strategy remains valid – timescale 
extended due to COVID-19
In April 2018 we launched a refreshed 
strategy for growth and a 2023 vision for 
the Group, including an updated set of 
strategic targets which were: to increase 
Group revenue to £600m by 2023; to 
maintain revenue derived outside of the UK 
at approximately 50% of Group revenue; 
and to sustain a pre-tax return on 
underlying capital employed of more than 
15% over the economic cycle. As was the 
case in the prior year, execution of the 
strategy in the current year has been 
significantly disrupted by the impact of 
COVID-19. Notwithstanding, we have 
performed strongly against these targets 
as detailed below:

•  Group revenue in the current year 

decreased by 5.2% to £324.2m (2020: 
£342.0m; 2023 target: £600m) although 
on a constant currency like for like basis 
revenue was 0.7% higher.

•  On a Sterling reported basis, reported 

Group revenue derived outside of the UK 
was 41.6% (2020: 43.1%), and in constant 
currency terms, from when the targets 
were set, 45.6% (2020: 44.8%). 

•  Group underlying return on capital 

employed was 18.2% on a pre-IFRS 16 
basis (2020: 16.4%) and strongly 
exceeded our strategic target of 15%. 

The Group’s very strong recovery from the 
COVID-19 pandemic in the second half of 
the year continues to demonstrate the 
resilience of our business model and the 
effectiveness of our strategy. In light of the 
COVID-19 disruption over the year and the 
prior financial year, the timing of the delivery 
of our strategic revenue targets have been 
reassessed in the context of the economic 
conditions in our main trading markets 
as they adapt to the post-COVID-19 
environment. As a result, the timescale 
has been extended to 2025. We believe 
this is a sensible and achievable timescale 
given no further significant deterioration 
in the COVID-19 pandemic. 

The UK bathroom and kitchen product 
market remains highly fragmented with 
significant consolidation opportunities to 
either broaden our product portfolio or 
further consolidate our current offerings. 
The significant strength of the Balance 
Sheet means the business is well placed 
to take advantage of any acquisition or 
organic growth opportunities as they arise. 

Sustained investment in new product 
development will continue to drive organic 
growth alongside our market leading brands, 
customer service and best in class quality. 
Our product vitality rate, the percentage of 
revenue in the period derived from new 
products launched in the last three years, 
was, as expected, lower at 28% (2020: 33%) 
mainly due to the COVID-19 related disruption 
to supply chains and the temporary closure 
of retail showrooms during the year. Our 
vitality rates are market leading and are 
expected to increase this year as our new 
product launches are accelerated back 
closer to pre-COVID-19 levels. 

Summary and outlook
The Group has outperformed expectations, 
recovering very strongly from a period of 
unprecedented disruption and uncertainty. 
Our performance on all fronts is a testament 
to our business model and our employees, 
particularly against the backdrop of 
challenging markets as demand adjusts 
to the impact of the pandemic and Brexit. 
It is particularly pleasing to see how well 
our businesses both in the UK and South 
Africa responded, taking advantage of the 
growth opportunities in the repair, maintenance 
and improvement segments and continuing 
to gain market share, benefiting from their 
leading brands, supply chain infrastructure 
and stock availability. 

Overview continued
Further to the COVID-19 impact on 
demand, our UK businesses saw significant 
disruption to global logistics networks in 
part related to Brexit, but more significantly 
a result of global sea freight container 
shortages with containers being stuck in 
UK and other ports globally resulting in 
container shortages in Asia. This had a 
significant impact on product delivery 
times and freight costs in the final quarter. 
Brexit related disruptions and cost impacts 
had been well planned for by our businesses 
and to date have not significantly impacted 
our trading. We remain vigilant on the 
progress of the EU–UK separation and 
continue to manage the risks associated 
with any new or amended regulations or 
changes in duty regimes as they arise. 

UK underlying operating profit for the year 
was £26.9m (2020: £24.4m), largely reflecting 
the strong recovery in the second quarter, 
continued revenue growth in the second 
half of the year and £3.5m of coronavirus 
job retention support from the UK and Irish 
governments. The underlying operating 
margin for the year was 12.2% (2020: 10.8%).

Revenue in South Africa increased by 3.2% 
on prior year on a constant currency like 
for like basis, though lower by 10.8% on a 
Sterling reported basis, to £104.0m (2020: 
£116.6m). The first quarter performance 
was materially impacted by the COVID-19 
related nationwide lockdown and associated 
closure of our facilities, with resultant 
revenue at 50% of the prior year on a 
constant currency like for like basis. Our 
businesses recovered strongly in the second 
quarter as our operations re-opened and 
lockdowns ended with revenue at 106.2% 
of the prior year on a constant currency like 
for like basis, benefiting from the timely 
re-opening of our facilities in a COVID-19 
safe and secure manner ahead of many 
of our competitors, an improved export 
performance and excellent supply chain 
management. These management actions 
enabled the businesses to grow revenue 
further in the second half, increasing 29.2% 
against prior year on a constant currency 
like for like basis, as volumes reflected strong 
retail renovation demand and increased 
commercial housebuilder activity. 

Tile Africa, our leading retailer of wall 
and floor tiles, sanitaryware and bathroom 
fittings, grew annual revenue by 11.8% on a 
constant currency like for like basis driven 
by higher retail demand from increased 
renovation activity in the market and 
significantly improved operating disciplines 
and superior stock availability.

12

Norcros plc Annual Report and Accounts 2021

Strategic reportWe remain committed 
to our strategic targets.”

Whilst the COVID-19 pandemic has 
resulted in some short-term disruption 
against our strategic growth targets we 
remain committed to these targets and are 
more convinced that many opportunities 
to leverage our market positions and 
knowledge of the sector will emerge 
in the medium term.

Market conditions are likely to remain 
uncertain and challenging for some time 
yet. Whilst the recovery has been strong, 
especially in residential markets in the UK, 
the full impact of the crisis is difficult to 
ascertain at this stage given the current 
disruption in our supply chain, increases in 
freight and input costs and the implementation 
of price recovery measures and an expected 
normalisation of consumer spending 
patterns. The South African economy has 
also recovered strongly despite limited and 
stretched government resources, although 
commercial activity has only just started to 
recover to prior year levels. Whilst improved 
infrastructure investment is high on the 
list of the South African Government’s 
economic growth priorities, the impact 
of new COVID-19 variants and a slower 
vaccination rollout programme will 
continue to create uncertainty. 

We have ended the year strongly, 
outperforming our expectations and the 
markets in which we operate in recording 
revenue1, profit and cash generation 
growth on prior year whilst operating 
within the constraints and disruption of the 
unprecedented COVID-19 pandemic. 
Pleasingly, this strong trading momentum 
has continued into April and May with 
Group revenue ahead of the comparable 
period in 2019 by approximately 23%.

1  On a constant currency like for like basis.

The Group is in a strong financial position 
and is also stronger relative to our competitors 
than pre-COVID-19. Accordingly, the Board 
remains confident that the Group’s focused 
strategy, highly experienced management 
teams and market leading brands, supply 
chain and customer service will continue 
to drive outperformance in the current 
financial year.

Johnson Tiles UK: Galloway, inspired 
by parquet flooring, features three 

colours – Oak, Birch and Walnut. Four 
framed designs are available in Cross, 
Maise, Basketweave and Chevron, with a 
slim format plank also on offer together 
with co-ordinated skirtings.

Nick Kelsall
Chief Executive Officer
9 June 2021

Norcros plc

13

Strategic reportBusiness model

Maximising shareholder value 
through continuous investment.

We have a well-established, successful track record of serving consumers, architects, designers, 
developers, retailers and wholesalers. Our emphasis is on strong branding, contemporary designs, 
trusted quality, outstanding service, innovation and breadth of product range.

Our key inputs

How we do business

We are focused on providing sustainable 
value creation whilst committed to 
operating in an ethical, entrepreneurial 
and responsible manner with the highest 
standards of corporate governance.

People
•  Providing our employees with a safe 
and positive working environment

We invest significantly and continuously in our people, brands, product 
development and processes and we aim to develop our business in both 
the quality of our products and the scale of our activities.

We have a wide range of 
strong brands with market 
leading positions across 
our chosen markets.

•  Open, transparent & entrepreneurial culture 

and de-centralised operating model

Brand portfolio

•  Strong cultural values aligned to our 

“Norcros DNA” 

Products
•  Strong brands, contemporary designs, 
trusted quality, innovation and a wide 
product range

•  Continuous NPD programme driving 

organic market share growth

Process
•  Customer centric approach 

•  Committed to operating in an ethical and 

responsible manner

•  Upholding the highest levels of corporate 

responsibility and governance

•  Minimising our negative impact on 

the environment

14

Norcros plc Annual Report and Accounts 2021

Market 
share

We serve consumers, 
architects, designers, 
developers, retailers and 
wholesalers offering 
outstanding customer 
service, bespoke 
solutions and unrivalled 
technical support.

Synergies 
and scale

We benefit from 
economies of scale and 
shared synergies across 
our complementary 
businesses.

Innovation

Focus on investment in new 
product with 28% of 2021 
revenue derived from products 
launched in the last 3 years.

Strategic reportWhat makes us different – our Norcros DNA

The value we create

We base our business on understanding our customers’ 
needs. Norcros is a substantial and growing 
international group with consistent, high quality 
standards and considerable resources.

•  Leading market positions and brands

Our brands and products hold market leading positions 
or have a significant share of the markets we operate in.

•  Channel management 

As our businesses enjoy leading positions, we have the 
necessary management expertise to satisfy the needs 
of all our customers across our broad distribution base.

•  Innovation and new product development 

We constantly invest in innovation and developing our 
product portfolio to better meet our customer 
requirements and refresh our offering.

•   Complementary products and broad 

product range 
Our complementary and extensive product range 
provides a one-stop shop to our existing customer 
base and is important in attracting new customers. 

•  Best in class sourcing and assembly

Our products are sourced and manufactured to the 
highest standards and are quality monitored at each 
stage of the supply chain. 

•  Successful acquisition strategy

We target acquisitions in complementary product, 
market and industry segments exhibiting attractive 
returns on capital.

•  Experienced management team

Our management team has considerable years of 
experience of successfully operating in our markets and 
segments. Our response to COVID-19 reinforced this.

The key areas of value creation across our stakeholder 
base are below:

Shareholders
•  Strong track record of revenue growth

•  Strong financial position with robust cash-generative business

•  Return on capital employed maintained above strategic target 

•  Clear and focused strategy with strong pipeline of 

growth opportunities 

Customers
•  Over 7,500 business customers supplied during the year 

with innovative high quality branded products

•  Continued innovation and deployment of technology to 

service our customers

•  Sustained investment in our leading brands to ensure longevity

•  Customer-focused approach delivering outstanding customer 

service and unrivalled technical support 

Employees
•  Nearly 2,100 employees around the world

•  Focus on training and development

•  Experienced, devolved management teams and 

well-established local trading relationships 

•  Empowering culture to enable our people to meet 

their aspirations

Society
•  Playing a key role in the communities we serve by supporting 
local businesses, schools and colleges, through education 
and training schemes

•  Supporting the local communities with a range of 

charitable events

Environment
•  Committed to monitoring and minimising our environmental 

impacts and encouraging our suppliers to do the same

•  Committed to adapting our business to changing consumer 

demands for our products

Annual Report and Accounts 2021 Norcros plc

15

Strategic reportStrategic report

Strategy and objectives

A focused growth strategy delivering 
strong sustainable results.

1
Focused 
strategy
Pursue a faster and 
focused growth strategy 
to scale the size of the 
Group both organically 
and by acquisition

Progress in 2021
•  COVID-19 understandably impacted 
our progress in the current year. 
Notwithstanding this, our business 
recovered strongly with second half 
revenue growth of 19.5% on a 
constant currency like for like basis

•  Underlying operating profits increased 

by 4.6% from £32.3m to £33.8m

•  Ended the year with strong Balance 

Sheet with net cash of £10.5m 
(2020: net debt of £36.4m)

•  Underlying ROCE achieved of 18.2% 
(2020: 16.4%) ahead of strategic 
target of 15%

Priorities for 2022
•  Continue to move towards being 
“one-stop shop for bathrooms” 
in our selected markets 

•  Capitalise on market consolidation 

acquisition opportunities enhanced 
by COVID-19 challenges and 
underpinned by our Balance 
Sheet capacity 

2
Organic growth 
Maintain investment 
in our strong brands 
and new product 
development 
programmes

Progress in 2021
•  Market share growth during the year 
particularly in Triton, Merlyn and 
Tile Africa 

•  Comprehensive launch of a number 
of new product lines in year (see 
regional business reviews for details) 

•  New Product Vitality Index at 28% 

(revenue % from products launched 
in last 3 years) – maintained at high 
level (2020: 33%) notwithstanding 
COVID-19 lockdown impact and 
subsequent supply chain challenges  

Priorities for 2022
•  Further investment in new 

product launches as showroom 
activity recovers

•  Continued investment in 
marketing programmes 
including digital imagery and 
new product innovation

About our strategy 
The Board believes the execution of this 
strategy will enhance shareholder value. 

Organic growth will continue to be driven 
by capitalising on our leading market 
positions in the UK and South Africa. Our 
strategic initiatives will ensure we maintain 
the provision of innovative new product 
programmes, excellent customer service 
and investment in our brand portfolio. We 
will also reinforce our “designed in Britain” 
credentials as well as capture the growth 
opportunities in South Africa and Sub-
Saharan Africa where medium-term growth 
rates are likely to be higher than those in 
the more developed markets. We will 
continue to drive faster revenue growth in 
our existing export markets and develop 
new emerging export opportunities.

Acquisitions will be targeted at 
complementary market and industry 
segments exhibiting attractive returns on 
capital which are likely to be in bathroom 
and kitchen products with exposure to 
commercial and specification segments. 
The successful acquisitions of Vado, 
Croydex, Abode, Merlyn and the House of 
Plumbing business all demonstrate the 
execution of our strategy.

Our strategic targets

Grow Group revenue to

£600m

by 20251

Maintain approximately

50%

of Group revenue derived 
outside the UK

Achieve a sustainable underlying 
return on capital employed of 

15%

through the economic cycle

1  Timeline extended from 2023 because of COVID-19.

16

Norcros plc Annual Report and Accounts 2021

Strategic report 
3
Group synergies 
Leverage revenue 
synergies within 
our portfolio of 
complementary 
businesses

4
Acquisitions 
Target acquisitions in 
selected geographies 
and complementary 
product markets with 
attractive returns 
on capital

5
High standards 
Continue to ensure high 
standards of corporate 
governance and 
responsibility

Progress in 2021
•  Specification channel group 

continues to drive growth through 
shared knowledge

•  Group co-operation on management 
of shipping container disruption 
and related cost increases 

•  Number of new product initiatives 

including:

•  Triton designed boiler for Abode 

“Pronteau” tap 

•   Merlyn designed and sourced 

product for our shower enclosure 
launch in South African Tile Africa 
stores 

Priorities for 2022
•  Continued progress in 

specification channel and 
product development synergies

•  Focus on development of further 

supply chain and sourcing synergies 

Progress in 2021
•  COVID-19 impacted progress in 

current year with no new acquisitions  

Progress in 2021
•  Group continued to operate to the 
highest standards in all aspects of 
governance and risk management 

•  Improvement in risk management 
process to include risk appetite 
assessment 

Priorities for 2022
•  Market consolidation opportunities 
enhanced by COVID-19 challenges

•  Acquisition pipeline is substantial 
and active discussions ongoing 

Priorities for 2022
•  Group-wide ESG initiative to further 
develop our core ESG values and 
strategy building upon existing 
divisional ESG activities 

Annual Report and Accounts 2021 Norcros plc

17

Strategic report 
 
Key performance indicators

Measuring our progress.

We use the following key performance indicators (KPIs) to measure our progress against our strategic priorities.

Total revenue £m

Group revenue outside the UK %

Underlying operating profit £m

£324.2m -5.2%

41.6% -1.5%

£33.8m +4.6%

2021

2020

2019

2018

2017

324.2

342.0

331.0

300.1

271.2

2021

2020

2019

2018

2017

41.6

43.1

41.7

44.3

42.8

2021

2020

2019

2018

2017

33.8

32.3

34.41

27.41

23.81

Definition Reported Group revenue for 
the year.

Performance Total revenue for the year 
decreased by 5.2% on a reported basis, 
by 1.2% on a constant currency basis, and 
increased 0.7% on a constant currency like 
for like basis after adjusting the prior year 
for period pro-rating (53 weeks versus 52). 

Definition Revenue from the Group’s 
South African operating segment plus 
export revenue from the Group’s UK 
operating segment.

Performance Group revenue outside the 
UK has decreased in the year to 41.6%, 
reflecting the impact of Sterling 
strengthening relative to the Rand. In 
constant currency terms from when the 
targets were set we are more closely in line 
with the strategic target (of 50%) at 45.6% 
(2020: 44.8%), the growth on prior year 
reflecting the higher constant currency 
growth in SA over the UK in the year.

Definition Reported operating profit 
as adjusted for IAS 19R administrative 
expenses, acquisition related costs and 
exceptional operating items, as defined 
in note 8 to the financial statements. 

Performance Underlying operating profit 
increased by £1.5m (+4.6%). This reflected 
the first quarter disruptions in revenue 
from COVID-19 offset by £4.3m of 
government job retention grants across 
our geographies and the strong trading 
recovery in the second half of the year.

1  On a pre-IFRS 16 basis.

Underlying return on capital employed %

Dividend per share p

Underlying operating cash flow £m

18.2% +180bps

8.2p +165%

£65.8m +71.4%

2021

2020

2019

2018

2017

18.2

16.4

18.2

18.0

18.4

3.1

2021

2020

2019

2018

2017

8.2

8.4

7.8

7.2

2021

2020

2019

2018

2017

38.4

39.8

31.0

29.8

65.8

Definition Underlying operating profit 
on a pre-IFRS 16 basis expressed as a 
percentage of the average of opening and 
closing underlying capital employed (as 
defined in note 8 to the financial statements).

Performance Underlying ROCE remained 
above the strategic target of 15% over the 
economic cycle. The improvement over 
prior year reflected the 4.6% growth in 
underlying operating profit and reduced 
capital employed relating to working 
capital efficiencies gained this year and 
prior year COVID-19 related impairments. 

Definition The total of the interim dividend 
and the proposed final dividend for the 
financial year. 

Performance No final dividend for the year 
ended 31 March 2020 was paid reflecting 
the need to conserve cash given the 
uncertainties associated with the COVID-19 
pandemic. Based on the improved trading 
performance in the second half of the year 
the Board recommends a final dividend of 
8.2p per share continuing our previous 
progressive albeit prudent dividend policy.

Definition Cash generated from continuing 
operations as adjusted for cash flows from 
exceptional items and pension fund deficit 
recovery contributions, as defined in note 8 
to the financial statements.

Performance Underlying operating cash 
generation increased to £65.8m principally 
reflecting a strong trading performance 
and reduced working capital. 

18

Norcros plc Annual Report and Accounts 2021

Strategic reportBusiness performance

Very strong recovery from a period 
of unprecedented uncertainty.

Revenue

Operating profit

IAS 19R administrative expenses

Acquisition related costs

Exceptional operating items

Underlying operating profit

Revenue – UK

Revenue – South Africa

Revenue – Group

Underlying operating profit – UK

Underlying operating profit – South Africa

Underlying operating profit – Group

Underlying operating profit margin – UK

Underlying operating profit margin – South Africa

Underlying operating profit margin – Group

Underlying operating profit

Depreciation of right of use assets 

Lease costs 

Depreciation and underlying amortisation (owned assets)

Underlying EBITDA

Net working capital movement

Share-based payments

Operating profit impact of IFRS 16

Depreciation of right of use assets 

Cash settlement of share options 

Underlying operating cash flow

Basic underlying earnings per share 

Diluted underlying earnings per share 

2021
£m

2020 
£m

324.2

342.0

24.9

1.4

3.7

3.8

33.8

2021
£m

220.2

104.0

324.2

26.9

6.9

33.8

12.2%

6.6%

10.4%

2021
£m

33.8

4.0

(5.3)

5.4

37.9

21.8

1.0

1.3

4.0

(0.2)

65.8

17.8

1.5

4.0

9.0

32.3

2020
£m

225.4

116.6

342.0

24.4

7.9

32.3

10.8%

6.8%

9.4%

2020
£m

32.3

4.5

(5.0)

6.8

38.6

(4.8)

0.1

0.5

4.5

(0.5)

38.4

2021

2020 

31.2p

31.1p

28.4p

28.2p

Annual Report and Accounts 2021 Norcros plc

19

Strategic reportUK business review

Extremely resilient performance.

During the second half revenue grew 15.2% on prior year on a like for like basis as we 
benefited from our brands’ leading market positions and superior customer service.

Highlights 2021

Share of Group revenue

£220.2m

Share of Group underlying 
operating profit

£26.9m

68%

68+68+

share

80%

G 80+80+

share

UK revenue £m

£220.2m
-0.4%1

200.6

9.1

47.1

11.7
12.8
24.2

42.9

52.8

182.3

7.9

53.2

10.6
24.7

37.2

48.7

228.1

11.3

41.4

39.5

16.2
21.7

41.4

56.6

225.4

11.8

41.7

42.5

14.8
23.7

42.3

48.6

220.2

12.3

32.8

43.3

15.0
24.1

38.2

54.5

17

18

19

20

21

Triton

Vado

Croydex

Abode

Merlyn

Johnson Tiles

Norcros Adhesives

1  On a like for like basis.

20

Norcros plc Annual Report and Accounts 2021

UK
In the UK, full year revenue was 2.3% lower than the prior year on a 
reported basis and 0.4% lower on a like for like basis at £220.2m 
(2020: £225.4m). Revenue was significantly impacted in the first 
quarter due to the impact of the COVID-19 pandemic and 
associated lockdowns. Revenue in April 2020 was 35.0% of prior 
year revenue, which over the quarter recovered to 62.4% of prior 
year on a like for like basis. Revenue further recovered in the 
second quarter and was 3.5% higher than prior year on a like for 
like basis as our businesses benefited from an uplift in RMI activity 
leading to strong growth in retail and online channels. During the 
second half, revenue grew further ahead with a 15.2% increase on 
prior year on a like for like basis as we benefited from our brands’ 
leading market positions and superior customer service and stock 
availability enabling us to capitalise on the strong rebound in 
demand and grow market share. 

Over the year our businesses delivered an extremely resilient 
performance responding and adapting rapidly and effectively 
to the testing external environment of the COVID-19 lockdowns, 
re-openings and considerable supply chain disruption. During 
the first quarter, in response to the COVID-19 pandemic and 
associated lockdowns we suspended our main manufacturing and 
assembly operations and furloughed approximately 70% of the 
workforce, continuing to service our customers with a skeleton 
staff working predominantly from their homes where possible. As 
the lockdowns eased at the end of the first quarter, our UK facilities 
re-opened ensuring COVID-19 safe and secure environments for all 
our workforce with our manufacturing capacity aligned with our 
inventory levels and demand. During this period, we redesigned 
our working and manufacturing environments to ensure COVID-19 
safe working, and adjusted shift patterns to better match customer 
and employee requirements and adapted our sales and training 
approach to be online based. During the year, circa 4% of the UK 
workforce tested positive for COVID-19 with no cases of onsite 
transmission evidenced. The appropriate steps were taken to 
reduce any transmission risks in line with government guidelines 
and we continue to ensure that every reasonable action is being 
taken to provide a safe working environment for all our employees. 

This was an extremely resilient 
performance, despite the testing external 
environment from a combination of 
COVID-19 lockdowns and considerable 
supply chain disruption.”

Strategic report32
32
+
+
G
20
20
+
+
G
G
The end of the third quarter saw significant disruption to global 
logistics networks significantly impacting product delivery lead 
times and costs. This disruption was in part related to Brexit, but 
more significantly a result of global sea freight container shortages 
with containers being stuck in UK and other ports globally resulting 
in container shortages in Asia. 

Underlying operating profit for the year was £26.9m (2020: £24.4m) 
in the period, largely reflecting the strong recovery in the second 
quarter and continued growth in the second half of the year and 
the receipt of £3.5m of coronavirus job retention support from the 
UK and Irish governments. This receipt is net of a repayment of 
£0.7m of Coronavirus Job Retention Scheme support to the UK 
Government in relation to furloughed employees that were made 
redundant as part of the COVID-19 related restructurings. 

Triton
Revenue at Triton, the UK’s market leader in showers, was £54.5m 
(2020: £48.6m), 14.3% higher than the prior year on a like for like 
basis. Triton recovered strongly from the first quarter COVID-19 
lockdown disruption and grew revenue and profits across the 
remainder of the financial year by quickly adapting to the changes 
in supply and demand, ensuring product availability and 
maintaining customer service. As competitors struggled to react 
to the challenging situation, Triton was able to build on its market 
leading position taking an increasing market share in electric 
and mixer showers. 

Retail sector revenue was 26.9% higher than the prior year on a 
like for like basis driven by a significant uplift in demand for home 
renovation products and from customers with a strong online 
presence and “click and collect” facilities. The classification of 
showers as essential products supported customer demand 
and enabled us to continue selling in periods of lockdown to 
meet orders. 

Trade sector revenue in the first half of the year was 25.3% lower 
than the prior year on a like for like basis as COVID-19 imposed 
restrictions impacted the contract building sector. Demand 
recovered in the second half with revenue 27.3% higher than prior 
year on a like for like basis with contracts in social housing and 
local authorities recovering gradually. Trade sales ended the year 
marginally lower on a like for like basis.

Triton’s full year export revenue was 18.5% higher than the prior 
year on a like for like basis benefiting from a similar pattern of retail 
recovery in the key Irish market. 

New products continue to be a key driver in maintaining Triton’s 
long-term leading market position where ongoing investment and 
new product launches have proven successful. Notable revenue 
growth in the year was delivered from Instaflow™ Water Heating 
and Quiet Mark™ Pumped and Power Shower ranges. 

Proud to be manufactured in Britain for over 45 years and a 
member of the “Made in Britain” scheme since 2014, Triton is 
known as a leader in electric shower innovation with a focus on 
their environmental credentials. A number of initiatives are already 
in place including zero waste to landfill, 99.9% recycled box 
packaging, environmentally friendly fleet vehicles and 100% 
recycling of used parts. During the year Triton started working with 
The Carbon Trust™ and has set a target to be net carbon zero by 
the end of 2025, Triton’s 50th anniversary year.

Triton again delivered strong underlying operating profit along 
with excellent cash conversion in the period.

Annual Report and Accounts 2021 Norcros plc

21

TRITON

Multi-generational 
living solution

The challenge
When family-run housebuilder, Scott Residential, began 
work on 45 bungalows at Avocet Place in Colchester, the 
developer identified the need to install products catering 
for occupants with limited mobility. Balancing functionality 
with the aesthetic appearance of fixtures and fittings was 
an important consideration too. 

The solution
Triton’s Dene Lever Cool Touch Bar Mixer was specified in 
response to the brief. The shower runs cold water across 
the valve before being blended with a hot supply, enabling 
the metal body to remain at consistently low temperatures. 
The lever handle features the same technology as the valve 
and is easy to grip and turn, making it especially suitable 
for the elderly, a core market for this development. 

The result 
By working with Triton, Scott Residential was able to 
ensure each home included a fit for purpose product 
without compromising style over safety. 

Strategic reportStrategic report

UK business review continued

UK continued
Merlyn
Merlyn, the UK and Ireland’s no. 1 supplier of shower enclosures 
and trays to the residential, commercial and hospitality sectors, 
performed strongly and recorded revenue of £43.3m (2020: £42.5m), 
growth of 3.8% on the prior year on a like for like basis despite the 
impact of COVID-19 that reduced revenue in the first quarter by 43.9%. 
The business continued to grow its market leading position in the 
UK through its quality product offering and customer centric service. 

UK revenue grew by 4.4% on prior year on a like for like basis, with a 
particularly strong performance in the trade sector where revenue 
grew 6.0% on a like for like basis driven by growth across a number 
of existing customers in addition to a number of new contracts 
including Homes for Lambeth and Lendlease. The retail sector 
revenue increased by 3.2% on a like for like basis in the difficult 
COVID-19 trading environment which closed showrooms across 
the country for large periods of the year. 

Exports were in line with prior year on a like for like basis, mainly 
reflecting the impact of COVID-19 lockdown measures in Ireland 
which impacted the construction sector.

New product development remains a core component of Merlyn’s 
growth strategy with the launches of Arysto X, Arysto Colour and 
slip resistant trays during the year. The future pipeline includes an 
Arysto range extension, a next generation of shower trays, and 
products with improved glass cleaning properties. Despite the impact 
of COVID-19 on customer service levels, Merlyn won the NBG Plumbing, 
Heating & Showroom Supplier of the Year award for the third year 
running and the CCMA Customer Service Team of the Year.

Merlyn has continued to progress its environmental credentials 
during the year and has developed and tested a new eco-packaging 
solution to eliminate the use of single-use plastics with fully recyclable 
alternatives. This will be utilised in all new product launches 
going forward. 

22

Norcros plc Annual Report and Accounts 2021

Merlyn recorded a strong performance with an underlying 
operating profit ahead of last year and continued to deliver 
strong cash conversion in the period.

Vado
Vado, our leading manufacturer of taps, mixer showers, bathroom 
accessories and valves, recorded revenue of £38.2m for the year 
(2020: £42.3m), 8.0% lower than the prior year on a like for like 
basis. COVID-19 had a major impact on the business with revenue 
in April 2020 at 23% of the prior year, recovering in the second half 
with sales growth of 4.2% on prior year on a like for like basis. 

In the UK, retail sector revenue declined by 9.5% on prior year on a 
like for like basis with a 21.5% decrease in the first half recovering to 
a 2.5% increase in the second half as retailers found ways to 
operate more effectively in the COVID-19 environment. Vado 
gained a number of new contracts during the year including the 
private label “@home shower” business with the Huws Gray Group 
and IPG, PHG, H&B and Bathcom, all of which will drive further 
channel growth in the current financial year.

Trade sector revenue was 10.1% lower than the prior year on a like 
for like basis with a 23.6% decrease in the first half recovering to a 
3.4% increase in the second half as construction activity rebounded 
after the first quarter lockdowns. Key contracts with Countryside 
and Avant Homes were retained, continued growth came through 
Berkeley Homes and new business was secured with CP Hart which 
all helped to drive revenue growth in the second half of the year. 

Export revenue was in line with prior year on a like for like basis 
with a 13.9% decrease in the first half recovering to a 9.1% increase 
in the second half driven by strong sales in Europe, and a number 
of project wins in Africa and the Middle East.

VADO

Inspired living at 
Triptych Bankside

The challenge
To supply a high end, contemporary range of brassware 
reminiscent of a boutique five-star hotel. Triptych Bankside 
is an architectural destination on the vibrant South Bank of 
London and is home to 169 luxurious apartments.

The solution
The developers, JT Real Estate, selected Elements and 
Notion brassware from the Individual by Vado portfolio. 
Finished in brushed black and gold they complemented 
the high end, Italian-designed bathrooms, meeting the 
designer quality required for the development.

The result 
A display of exacting design, unrivalled craftsmanship and 
stunning specification, Triptych Bankside offers residents a 
space designed for living with an innate sense of belonging. 
A combination of architectural brilliance and prime location 
makes this another success story for Vado.

CROYDEX

Cleanliness is key to 
hotel’s success in 
the Highlands

The challenge
With UK staycations becoming the only option for getaways 
during COVID-19, the Sumburgh Hotel on the South 
Mainland of Shetland wanted to ensure it was fully prepared 
for opening. It was important for it to provide the utmost 
cleanliness in every guest bedroom and washroom facility. 
The owners needed a durable and cost-effective soap 
dispenser that would withstand constant use in terms of 
not only functionality, but also staying fixed to the wall. 

The solution
Croydex presented the Uno Chrome 
Euro soap dispenser which met all 
the requirements of durability, cost 
and fitment. The dispenser pump 
also pre-measures the right amount 
of liquid in order to avoid wastage 
and thereby reduce cost. It is also 
easy to fill and can be lifted off the 
wall bracket when needed. 

The result 
The hotel ordered over 140 Euro 
soap dispensers to be put up 
in every guest bedroom and 
washroom facility. With the hotel 
preparing to open up to visitors 
when out of lockdown, it can be 
sure to provide the right level of 
hygiene amongst not only guests, 
but staff too.

We continue to focus on our 
environmental and sustainability 
credentials. A new packaging 
policy was developed and 
implemented in the period 
to reduce the environmental 
impact of our packaging.”

The investment in new product ranges has continued to support 
revenue growth with the prior year launches of the “Individual 
coloured range” supporting growth with high value developers 
and the “Axces” range supporting the retention of contracts with 
national housebuilders. Environmental and sustainability credentials 
have been a major focus for new product launches this year which 
has seen the introduction of a new range of water flow restrictors 
that can be used in both high and low pressure systems and the 
introduction of the “EcoTurn” range of cold start taps reinforcing 
Vado’s position at the forefront of driving market trends.

Underlying operating profit was above the prior year combined 
with improved cash generation in the period. 

Croydex
Croydex, our market leading, innovative designer, manufacturer 
and distributor of high quality bathroom furnishings and accessories, 
recorded revenue of £24.1m (2020: £23.7m) for the period, 3.4% 
higher than the prior year on a like for like basis. Revenue in the first 
half decreased by 10.6% on prior year on a like for like basis and 
recovered in the second half growing by 16.7% on the prior year 
on a like for like basis. 

Retail sector revenue was up 13.1% on prior year on a like for like 
basis, with sales in the first half down 2.0%, with a recovery in the 
second half, 26.3% higher than prior year on a like for like basis. 
Increased online and e-commerce demand with digitally enabled 
businesses such as Argos, Wayfair and Very outweighed the 
reduced activity in our traditional high street customers as town and 
city centres remained significantly impacted by COVID-19 
restrictions. Croydex has also grown revenues in the DIY sector 
through Wickes, having won major rollouts within their “take-away” 
bathrooms and showroom business.

Trade sector revenue was down 9.0% on the prior year on a like for 
like basis despite a strong performance in the second half with 
sales level with prior year on a like for like basis, with the recovery 
in demand from some of our more traditional merchants being 
held back as they struggled to meet social distancing rules. 

Export sales grew 18.2% on prior year on a like for like basis mainly 
driven by growth in the US from cabinet and mirror sales to Home 
Depot.com and European growth from existing markets and a 
launch of a new cabinet range in Spain. 

Our ongoing new product development programme has played a 
major role in driving new sales opportunities, the most significant 
being a second half Wickes store and online rollout of 150 new 
products including toilet seats, cabinets and shower accessories. 
Further new product launches included new cabinet designs 
introduced by El Corte Ingles in Spain, illuminated mirrors for 
online Home Depot in the US and “Flexi-Fix” toilet seats recently 
introduced into our Italian customer base. 

We continue to focus on our environmental and sustainability 
credentials. A new packaging policy was developed and 
implemented in the period to reduce the environmental impact of 
our packaging in line with the UN environmental programme of 
sustainability. This policy also includes an implementation plan for 
the reduction in packaging, inclusion of more recycled content, 
elimination/replacement of single-use plastics and the use of 
sustainable sources. We also introduced a range of products in the 
US designed to conform with the American Disability Act. 
Underlying operating profit was ahead of the prior year and cash 
generation remained strong. 

Annual Report and Accounts 2021 Norcros plc

23

Strategic reportUK business review continued

UK continued
Abode
Abode, our leading designer and distributor of high quality hot 
water taps, bathroom mixers, kitchen sinks and taps, recorded 
revenue of £15.0m for the year (2020: £14.8m), a 3.4% increase 
on a like for like basis. 

In a strong second half revenue was up 37.1% on prior year on a like 
for basis recovering from a 21.7% decline in the first half with 
distribution being strengthened through a new partnership with 
national distributor PJH Group further extending the retail display 
base. From a product perspective the Pronteau steaming water tap 
proposition has been enhanced by the launch of a second 
generation boiler at the KBB 2020 exhibition whilst the home 
delivery of sinks was also expanded, supporting online sales with a 
cost-effective delivery of single ceramic sinks to consumers’ doorsteps. 

Continuing investment in product development and showcasing 
saw the opening of a new showroom and in-house photographic 
studio at our Barnsley Head Office alongside the launch of the 
“Distinctly Abode” collection, including Pronteau hot water taps, 
which is differentiated from the main branded range to provide 
greater retail exclusivity. The innovative Abode water filtration 
system “Swich” won an Ideal Home Award for sustainability and 
the newly launched “Prothia” tap was commended for its steaming 
hot water tap design. 

Abode’s flexible supply chain was further strengthened during 
the year through the introduction of SMETA standards for ethical 
trading with Abode also being accredited by Investors in People 
for employee engagement and people management processes. 

Underlying operating profit and cash performance were both 
higher than the prior year, reflecting the second half recovery 
in revenue. 

24

Norcros plc Annual Report and Accounts 2021

ABODE

Early adopters of 
stainless steel taps 

The challenge
Stainless steel as a material is the perfect choice for fixtures 
such as taps, but in spite of this, the industry stayed away 
from this noble alloy due to the costs and technical 
difficulties of manufacture. This did not stop Abode, which 
was one of the first, if not the first, to market in the UK with 
a stainless steel tap offer. 

The solution
Abode created a solution to provide a more exact match to 
its stainless steel sinks with the brushed texture, reflectivity 
and colour hue. Stainless steel as a material is 100% 
recyclable, does not use chemicals in the manufacturing 
process and is completely lead free. Stainless steel taps are 
also less likely to scratch, as they have no coating. 

The result 
A tap made from material that is 100% recyclable makes it 
the perfect choice for the eco-conscious consumer. With 
the use of sustainable materials in kitchen manufacturing 
and consumer demand for this being on the rise, Abode’s 
stainless steel taps are the perfect pairing. 

Johnson Tiles
Johnson Tiles, our UK market leading ceramic tile manufacturer 
and a market leader in the supply of both own manufactured and 
imported tiles, recorded revenue of £32.8m (2020: £41.7m), 19.8% 
lower than the prior year on a like for like basis. This result was 
significantly impacted by the COVID-19 pandemic with first half 
revenues at 67.6% of prior year on a like for like basis. During the 
first national lockdown in April, where demand dropped sharply to 
24% of prior year, the focus was on supporting commercial and 
retail contracts and rapidly developing the factory outlet website. 
Revenues recovered through the first half as the DIY retailers and 
construction sites returned to a more normal level of operation. 
This recovery continued into the second half where revenues were 
93.1% of prior year on a like for like basis.

Trade sector revenue was down 19.8% on the prior year on a like for 
like basis, with the second half recording a 3.9% decrease on prior 
year on a like for like basis. The house developer sector recovered 
strongly throughout the second half, but commercial specifications, 
which are driven by the hospitality and retail sectors, have been 
very slow to restart with the social housing refurbishment market 
continuing to be impacted by the overhang from the Grenfell 
cladding issue. We benefited in the second half from our strong 
position with the national house developers where we have either 
exclusive supply or significant shares of the tile supply to Barratt, 
David Wilson, Persimmon, Charles Church, Redrow, Countryside 
and Bellway. During the year we supplied a number of major 
contracts in the period including the Royal Wharf development in 
London, Birmingham Airport Holiday Inn, Booking.com’s UK offices, 
the Clayton Hotel in Manchester and the Cardhu distilleries offices.

Strategic reportRetail sector revenue was down 21.1% on prior year on a like for like 
basis with the second half recording a 11.6% decrease on prior year 
on a like for like basis with tiles not benefiting as much as some 
categories from the general market DIY uplift. However, we have 
still been successful in winning new space in both B&Q and Wickes 
during the year and Johnson Tiles’ position as the only remaining 
UK-based tile manufacturer is expected to help us gain future retail 
traction. In 2021 Johnson Tiles is celebrating both its 120th year as 
a UK manufacturer of tiles and its heritage as a designer and 
innovator in tiles. 

Export revenue which accounts for approximately 8% of overall 
revenue finished down 12.9% against prior year on a like for like 
basis, with second half revenue level with the prior year on a like for 
like basis. Strong performances in Bauhaus in Germany from new 
ranges and project driven sales in the Middle East were offset by a 
challenging performance with Leroy Merlin in France, with sales 
being impacted by the COVID-19 lockdowns.

Johnson Tiles has taken a market leading position on sustainability 
over many years in its manufacturing processes including the 
recycling of kiln waste heat, scrap tiles and water. In addition to 
this, during the year the business has become plastic free 
eliminating over 100 tonnes a year of plastic from its processes.

The business was profitable in the second half although for the 
year it incurred an underlying operating loss due to the lower 
revenues and the under recovery of fixed production costs whilst 
production activities were curtailed in the first half, only fully 
re-opening in mid-September. Cash generation in the year, 
however, was a particularly strong feature, reflecting significantly 
reduced inventory levels in the period.

Norcros Adhesives
Revenue at Norcros Adhesives, our UK manufacturer and supplier 
of tile and stone adhesives and ancillary products, was 6.0% higher 
than prior year on a like for like basis at £12.3m (2020: £11.8m) 
despite the impact of COVID-19, with distributor customers unable 
to open showrooms for several months. We benefited from our 
presence in the large multiples who were classified as essential 
retailers and quickly implemented social distancing measures, in 
addition to our growing specification business, all of which helped 
revenues to recover from COVID-19 related disruption and 
ultimately exceed prior year performance. 

Trade sector revenue was 34.1% ahead of prior year on a like for like 
basis reflecting Norcros Adhesives’ ongoing focus on building 
sales through the specification channel and was assisted by the 
launch of two new levelling products in Screwfix. 

Retail sector revenue was 1.7% ahead of prior year reflecting 
the fast adaptation of the larger multiple customers to COVID-19 
secure environments.

Our Middle East operations were severely impacted by COVID-19 
with revenue 53.3% below prior year on a like for like basis with 
ongoing lockdown conditions disrupting many projects. With the 
growth expectations of the region significantly reduced and 
market liquidity continuing to tighten further the decision was 
made to close the business from 31 March 2021. Associated cash 
costs of £0.3m and non-cash costs of £1.1m have been recognised 
as exceptional restructuring costs. 

New product initiatives in the period included the launch of our 
novel “Rock Tite” fixing system for porcelain tiles, with the 
technology also supplied as an own brand for the leading 
distributor in the landscape market, Aquacut. Environmental 
standards have been maintained in the year with the continued 
“Gold Standard” accreditation from the Supply Chain Sustainability 
School (which is partnered with the housebuilder Barratt). A small 
underlying operating loss was recorded in the year which was an 
improvement on the prior year and reflected higher revenue and 
the benefits of new product introductions, price increases and 
product reformulations.

NORCROS ADHESIVES

Newly launched products 
make prestigious new 
wedding venue a reality 

The challenge
The four-star Port Lympne Hotel in Hythe, Kent, is a byword 
for luxury, owned by the Aspinall Foundation and adjoining 
the breeding sanctuary for rare and endangered animals. 
In 2020 the owners wanted a refurbishment of the 
function room to improve its suitability as a wedding venue. 
To accommodate tight timescales, the owners decided to 
tile over the existing tiled surface. 

The solution
The existing tiled floor was levelled using the recently 
launched Norcros Pro AF Levelling Compound. The leveller 
is ammonia and latex free and suitable for use on most 
substrates without the need for priming. The reduction in 
preparation time resulted in the porcelain tiles being laid 
in just three hours.

The result 
The whole job was carried out in just over two weeks, 
the Pro AF Levelling Compound providing the tilers with 
a smooth flat surface to tile onto. 

Annual Report and Accounts 2021 Norcros plc

25

Strategic reportSouth Africa business review

Strong recovery.

The second half saw a significant improvement in performance with revenue increasing by 29.2% 
against prior year on a constant currency like for like basis driven by strong retail renovation demand, 
increased commercial housebuilder activity and an improved export performance.

Highlights 2021

Share of Group revenue

£104.0m

Share of Group underlying 
operating profit

£6.9m

32%

32+32+

share

20%

G 20+20+

share

South Africa revenue £m

£104.0m
+3.2%1

99.5

24.2

62.7

102.9

24.0

63.9

88.9

21.1

57.0

116.6

23.7

22.1

56.8

104.0

17.5

19.1

54.9

10.8

17

12.6

18

15.0

19

14.0

20

12.5

21

Johnson Tiles South Africa

Tile Africa

TAL

HoP

1  On a constant currency like for like basis.

Revenue for the year increased by 
3.2% on prior year on a constant 
currency like for like basis.”

26

Norcros plc Annual Report and Accounts 2021

South Africa
Revenue for the year increased by 3.2% on prior year on a constant 
currency like for like basis, though a decline of 10.8% on a Sterling 
reported basis to £104.0m (2020: £116.6m). The first quarter 
performance was materially impacted by the COVID-19 related 
nationwide lockdown which saw revenue decline to 50% of the 
prior year on a constant currency like for like basis. Our four 
businesses were closed during April, with our retail businesses 
re-opening in May having implemented COVID-19 safe operating 
procedures, and we were fully operational by the end of June. 
The businesses managed to recover strongly in the second quarter 
with revenue at 106.2% of prior year on a constant currency like 
for like basis benefiting from the timely re-opening of our facilities 
in our COVID-19 safe and secure manner ahead of many of our 
competitors, an improved export performance and excellent 
supply chain management. The second half saw revenue increase 
by 29.2% against prior year on a constant currency like for like basis 
driven by strong retail renovation demand, increased commercial 
housebuilder activity and improved export performance. 

The COVID-19 pandemic has impacted our employees and their 
families. Whilst there were no cases of transmission of the virus at 
work, 8% of our colleagues have tested positive. Two employees 
have sadly passed away and we offer their families our deepest 
sympathies. The business has been proactive in the support 
provided to all staff throughout the year with full access to our 
wellness centre that extends to all aspects of wellbeing, including 
free access to independent psychological support.

During the year we continued to focus on our communities and 
have participated in a government-backed initiative, “Project YES” 
(Youth Employment Service), to provide work experience for 
unemployed young people nationwide with the hiring of 65 young 
people spread across all four businesses. We continue to remain 
actively involved in providing safe toilet facilities for 
underprivileged schools. 

Underlying operating profit for the year was £6.9m (2020: £7.9m), 
the reduction in profits largely reflecting the translational effect 
of the weaker Rand, the impact of COVID-19 in the first quarter, 
partially offset by the receipt of £0.8m of coronavirus job retention 
support from the South African Government, and the recovery in 
demand in the second half. Cash generation across the South 
African businesses was strong despite the COVID-19 trading 
disruptions, driven by cost mitigation measures and effective 
working capital management. The business finished the year in a 
strong financial and competitive position, well placed to continue 
to gain market share in its respective markets. 

Strategic report68
68
+
+
G
80
80
+
+
G
G
The commercial contracts sector was hardest hit by the COVID-19 
lockdowns as this coincided with the start of the annual building 
cycle. Despite the lower overall new build activity, Tile Africa 
completed several large retail floor covering installations for Pick n 
Pay, Boxer and Spar, with a noticeable pickup in activity in the 
second half with other specialist projects completed or underway 
including a dairy plant floor installation for Clover and the Ridge 
mixed-housing development in Cape Town.

Tile Africa successfully launched a private label shower enclosure 
range during the year with Merlyn’s assistance, with excellent initial 
sell-through being achieved. It was also particularly pleasing to see 
bathroom ware growth in the year as the business continues to 
benefit from the ability to directly source product utilising the 
Group’s wider supply chain network.

Tile Africa currently operates from 32 owned stores and two 
franchise stores. Ongoing capital investment in the business 
majored on the flagship Greenstone branch upgrade completed 
this year and the Ballito branch relocation completed recently, with 
both developments including a bathroom store-within-a-store 
concept and a bespoke alternative floor coverings department. 

Operating profit and cash were both significantly better than the 
prior year. 

Johnson Tiles South Africa
Johnson Tiles South Africa, our tile manufacturing business, recorded 
revenue of £12.5m (2020: £14.0m), a 10.7% decrease on a reported 
basis and 2.5% higher on a constant currency like for like basis, a 
commendable performance given that the manufacturing plant 
was closed for the first two and half months of the financial year. 

The business benefited from the investment in inventory levels 
coming into the lockdown period and an excellent performance 
from the production team once the economy re-opened post-
lockdown. These actions, alongside targeted plant investments 
during the period, helped to drive improved manufacturing 
stability, throughput and product quality, enabling the business to 
meet the increased demand resulting from the strong recovery in 
housing renovations and in the later part of the year from 
commercial housebuilders as construction sites re-opened. During 
the second half recovery our products were specified and installed 
in a number of leading developments across the country, including 
The Whisken and Sky City residential developments in 
Johannesburg, and the Lotus Gardens development in Pretoria. 

Our New Product Development programme helped to support the 
recovery in retail demand and is expected to continue to do so as 
the recovery in the commercial sector gathers pace in the year ahead.

Cash generation was strong and ahead of the prior year although 
underlying operating profit was marginally lower than the prior 
year reflecting the extended plant shutdown in the first quarter.

Tile Africa
Tile Africa, our leading retailer of wall and floor tiles, sanitaryware 
and bathroom fittings, recorded revenue of £54.9m (2020: £56.8m), 
a 3.3% decrease on a reported basis and 11.8% higher on a 
constant currency like for like basis. The improvement on prior year 
was driven by improved retail demand from increased renovation 
activity and significantly better operating disciplines and superior 
stock availability. 

TILE AFRICA

Ongoing capital 
investment

Tile Africa has seen the upgrade of its flagship branch 
including a bathroom “store-within-a-store” with a bespoke 
alternative coverings department.

Annual Report and Accounts 2021 Norcros plc

27

Strategic reportSouth Africa business review continued

Our new product development is focused on developing novel 
fixing systems for coverings outside of our traditional tile market 
and during the year we launched the Profix LVT adhesive for large 
vinyl tile installations.

Cash generation was strong and ahead of the prior year despite 
underlying operating profit being lower than the prior year, 
reflecting the extended plant shutdown in the first quarter.

House of Plumbing
House of Plumbing, our market leading supplier of specialist 
plumbing materials into the specification and commercial 
segments, recorded full year revenue of £17.5m (2020: £23.7m), 
26.2% lower than the prior year on a reported basis and 14.6% 
lower on a constant currency like for like basis. The first half saw 
revenue decline to 71.2% of prior year on a constant currency like 
for like basis as the business was initially heavily impacted by 
COVID-19 as the large commercial projects supplied by House of 
Plumbing took longer to recover after lockdown. In the second half 
of the year the business recovered to prior year revenue levels on a 
constant currency like for like basis, with the fourth quarter seeing 
growth of 17.8% over prior year on a constant currency like for like 
basis against the prior year as new build project activity increased. 

While there was a sharp decline in the number of large commercial 
projects in the year, the management team’s focus on providing 
expert technical advice and consistent stock availability resulted in 
new B2B and B2C business being gained. The business also 
successfully opened our first new store post acquisition in 
Polokwane as part of our plan to establish a comprehensive 
national footprint. The business currently operates out of four 
branches, with four new branches planned for the year ahead. 
During the year, House of Plumbing supplied a number of 
landmark projects, including the Wierda Road and Tree Tops 
apartment developments in Johannesburg and The Capital Hill 
Hotel in Nelspruit. 

Underlying operating profit and cash generation were lower than 
the prior year reflecting the more marked disruption from 
COVID-19 on a number of large new build commercial projects. 

South Africa continued
TAL
TAL, our market leading adhesives business, recorded revenue of 
£19.1m (2020: £22.1m), a 13.6% decrease on a reported basis albeit 
a 0.5% increase on a constant currency like for like basis. Following 
the national lockdown in the first quarter there was a sharp decline 
in large commercial new build projects with first half revenue at 
79.0% of the prior year on a constant currency like for like basis. 
In the second half, the business grew 24.4% on the prior year on 
a constant currency like for like basis reflecting good operational 
planning on the timely re-opening of our production facilities 
which allowed the business to meet strong local and export retail 
demand, often at the expense of competitors who struggled to 
re-open their operations efficiently. 

TAL remains the preferred partner in the market in relation to 
numerous technical projects with the business supplying market 
leading products and technical expertise into several prestigious 
projects this year, including the redevelopment of an uncovered 
swimming pool at the world class aquatics centre in King Edward 
VII School, Johannesburg, the installation of a liquid marble epoxy 
floor in the Quna Restaurant at the Saxon Hotel & Spa in 
Johannesburg, the installation of an Olympic size swimming pool 
for the University of the Western Cape, construction of Sky City 
residential apartments and the first phase of the Munyaka 
commercial housebuilding project. 

TAL

Game changing 
aquatics facility

The latest project for the King Edward VII School, 
Johannesburg, has taken its tradition of excellence to 
another level. The redevelopment of the uncovered ageing 
school swimming pool into a world class aquatics centre 
was completed in November 2020.

The aquatics centre provides game changing facilities to 
the King Edward VII School, Johannesburg, with the main 
pool boasting ten lanes and a smaller four-lane pool with 
an extra shallow “learn to swim” lane.

The tiling for this wonderful new facility was completed 
with TAL Goldstar 12 modified with TAL Bond to fix the tiles 
and grouted with TAL water-based epoxy grout for an 
impervious, chemical and acid resistant installation. 

28

Norcros plc Annual Report and Accounts 2021

Strategic reportChief Financial Officer’s report

Strong revenue, profit and cash 
performance despite COVID-19 disruptions.

Shaun Smith
Chief Financial 
Officer

•  Group revenue decreased by 5.2% to £324.2m (2020: £342.0m)

•  Group underlying operating profit increased by 4.6% 

to £33.8m (2020: £32.3m)

•  Group operating profit was £24.9m (2020: £17.8m)

•  Group underlying profit before tax was £30.6m (2020: £28.8m)

•  Group profit before tax was £18.5m (2020: £15.0m)

•  Underlying operating cash flow of £65.8m (2020: £38.4m), 

174% of underlying EBITDA (2020: 99%)

•  Net cash at £10.5m (2020: net debt of £36.4m)

Financial overview

Revenue

Underlying operating profit

IAS 19R administrative expenses

Acquisition related costs

Exceptional operating items

Operating profit

Net finance costs

Profit before taxation

Taxation

Profit for the year

2021
£m

2020
£m

324.2

342.0

33.8

(1.4)

(3.7)

(3.8)

24.9

(6.4)

18.5

(3.5)

15.0

32.3

(1.5)

(4.0)

(9.0)

17.8

(2.8)

15.0

(4.1)

10.9

Revenue
Group revenue at £324.2m (2020: £342.0m) decreased by 5.2% 
on a reported basis, by 1.2% on a constant currency basis, and 
increased 0.7% on a constant currency like for like basis after 
adjusting the prior year for period pro-rating (53 weeks versus 52). 

Underlying operating profit
Underlying operating profit increased by 4.6% to £33.8m (2020: 
£32.3m). Our UK businesses delivered underlying operating profit 
of £26.9m (2020: £24.4m), and our South African businesses 
generated an underlying operating profit of £6.9m (2020: £7.9m). 
Group underlying operating profit margin was 10.4% (2020: 9.4%). 

Underlying operating profit includes £3.3m of UK Government 
assistance in respect of the Coronavirus Job Retention Scheme 
and £0.2m and £0.8m respectively from the Irish and South 
African governments in relation to similar schemes. The support 
received is net of a £0.7m repayment made in June 2021 of 
Coronavirus Job Retention Scheme support received from the UK 
Government in relation to furloughed employees that were made 
redundant as part of the COVID-19 related restructurings.

IAS 19R administrative costs
These costs represent the costs incurred by the Trustee of 
administering the UK pension scheme and are reflected in the 
Income Statement under IAS 19R. Costs of £1.4m are in line with 
prior year (2020: £1.5m).

Acquisition related costs
A cost of £3.7m (2020: £4.0m) has been recognised in the year 
and is analysed as follows:

Deferred remuneration

Intangible asset amortisation 

Release of provision for 
contingent consideration 

Advisory fees

2021
£m

—

3.7

—

—

3.7

2020
£m

0.6

3.7

(1.1)

0.8

4.0

In accordance with IFRS 3R, a proportion of the deferred 
consideration payable to the former shareholders of certain 
acquired businesses is required to be treated as remuneration, 
and, accordingly, is expensed to the Income Statement as incurred 
which amounted to a cost of £0.6m in the prior year in relation to 
the House of Plumbing acquisition. In the current year, this 
provision has been released as the earn-out targets have not been 
met. We have increased our property provision by an equivalent 
amount due to the anticipated COVID-19 related loss of rental 
income on our last remaining legacy onerous lease, which expires 
in June 2022. 

In the prior year in relation to the House of Plumbing acquisition, £1.1m 
of contingent consideration was released to the Income Statement.

The advisory fees in the prior year relate to the costs incurred in 
relation to acquisition activity that did not conclude.

Annual Report and Accounts 2021 Norcros plc

29

Strategic reportChief Financial Officer’s report continued

Exceptional operating items
A net exceptional operating charge of £3.8m (2020: £9.0m) has 
been recognised in the year. 

COVID-19 related restructuring 

COVID-19 related impairment

2021
£m

3.8

 —

3.8

2020
£m

—

9.0

9.0

COVID-19 has significantly affected economic activity and disrupted 
the business operations of the Group. The Group has implemented 
several restructuring programmes during the period which 
resulted in a reduction in employee numbers of approximately 
200, and incurred £2.4m of costs, of which £2m are cash costs, 
with £1.6m being paid in the year, and £0.4m are non-cash. In light 
of the continued COVID-19 uncertainty and its impact on our 
adhesives business in the Middle East we have also decided to exit 
the adhesives market and close our small adhesives Middle East 
operation at the year end which resulted in an additional £1.4m of 
restructuring costs comprising £0.3m of cash costs and £1.1m of 
non-cash costs.

During the prior year an exceptional charge of £9.0m was incurred 
in relation to the impairment of tangible, intangible and right of use 
assets within the Johnson Tiles UK business.

Net finance costs 

Interest payable on bank borrowings

Interest on lease liabilities

Movement on fair value of derivative 
financial instruments

Amortisation of costs of raising 
debt finance

Finance costs

Movement on fair value of derivative 
financial instruments

Finance income

IAS 19R finance cost

Net finance costs

2021
£m

(1.5)

(1.7)

(2.0)

(0.2)

(5.4)

—

—

(1.0)

(6.4)

2020
£m

(1.6)

(1.9)

—

(0.2)

(3.7)

1.7

1.7

(0.8)

(2.8)

Net finance costs for the year of £6.4m compares to £2.8m in 
2020. This increase is mainly due to the movement in the fair value 
of foreign exchange contracts which is a £2.0m cost in the year 
(2020: £1.7m income) in relation to expired forward foreign 
exchange contracts. Forward foreign exchange contracts are now 
accounted for under IFRS 9 hedge accounting, with the movement 
in fair value recognised in the Consolidated Statement of 
Comprehensive Income. 

The Group has recognised a £1.0m interest cost in respect of the 
defined benefit pension scheme liability (2020: £0.8m) which 
increased by £0.2m principally reflecting the higher deficit at the 
start of the year.

Underlying profit before tax
Underlying profit before tax was £30.6m (2020: £28.8m), mainly 
reflecting the increase in underlying operating profit of £1.5m 
noted above. 

30

Norcros plc Annual Report and Accounts 2021

Taxation
The tax charge for the year of £3.5m (2020: £4.1m) represents an 
effective tax rate for the year of 18.9% (2020: 27.3%). The decrease 
in the effective tax rate is mainly due to the impact of the 
non-deductible impairment charge in the prior year. 

The standard rates of corporation tax in the UK, South Africa and 
Ireland in the period were 19% (2020: 19%), 28% (2020: 28%) and 
12.5% (2020: 12.5%) respectively.

Dividends
The Group responded swiftly to the impact of the COVID-19 
pandemic and the need to preserve cash by not paying a final 
dividend in relation to the year ended 31 March 2020 or an 
interim dividend in relation to the year ended 31 March 2021. 
Based on the improved trading performance in the second half 
the Board believes that now is the time to reinstate its dividend 
and has therefore taken the decision to recommend a final 
dividend of 8.2p per share (2020: 3.1p). This is equivalent to 
a dividend cover of 3.8 times, consistent with the year ended 
31 March 2019. The cash cost of the dividend is £6.6m.

The Group will now continue with its progressive albeit prudent 
dividend policy which takes in to account the Group’s growth 
strategy, the interests of other key stakeholders, the Group’s 
cash-generative characteristics and its earnings growth.

This final dividend, if approved at the Annual General Meeting, 
will be payable on 30 July 2021 to shareholders on the register on 
25 June 2021. The shares will be quoted ex-dividend on 24 June 2021. 
Norcros plc operates a Dividend Reinvestment Plan (DRIP). If a 
shareholder wishes to use the DRIP the latest date to elect for this 
in respect of this final dividend is 9 July 2021.

Balance Sheet
The Group’s Balance Sheet is summarised below.

Property, plant and equipment

Right of use assets

Goodwill and intangible assets

Deferred tax

Net current assets excluding cash 
and borrowings

Pension scheme liability

Lease liabilities

Other non-current assets and liabilities

Net cash/(net borrowings)

2021
£m

28.0

19.6

93.6

(0.5)

44.0

(18.3)

(24.2)

(4.3)

10.5

2020
£m

29.0

20.6

96.5

4.7

67.5

(48.9)

(25.1)

(3.5)

(36.4)

Net assets

148.4

104.4

Total net assets increased by £44.0m to £148.4m (2020: £104.4m). 

Property, plant and equipment reduced by £1.0m and included 
additions of £2.5m (2020: £4.0m). The depreciation charge was 
reduced to £5.2m (2020: £6.6m) due to the prior year impairment 
of Johnson Tiles assets and foreign exchange gains were £1.7m 
(2020: loss of £3.2m). 

Right of use assets decreased by £1.0m to £19.6m (2020: £20.6m), 
reflecting the difference between additions or renewals and right 
of use asset depreciation in the year. Lease liabilities of £24.2m 
(2020: £25.1m) decreased by a similar amount.

The deferred tax asset decreased by £5.2m to a liability of £0.5m 
(2020: asset of £4.7m). The decrease is mainly the result of a 
movement in the pension deferred tax asset reflecting the lower 
pension scheme deficit at 31 March 2021. 

Strategic reportPension schemes
On an IAS 19R accounting basis, the gross defined benefit pension 
scheme valuation of the UK scheme showed a deficit of £18.3m 
compared to a deficit of £48.9m last year. Whilst the present value 
of scheme liabilities rose by £5.3m due to a reduction in the 
discount rate to 2.05% (31 March 2020: 2.21%), partially offset by 
changes in mortality assumptions, the value of scheme assets 
increased by £35.9m due to the recovery from the initial COVID-19 
impact on financial markets and asset valuations. 

The triennial actuarial valuation for the Group’s UK defined benefit 
pension scheme as at 1 April 2018 reported an actuarial deficit of 
£49.3m (2015: £73.5m) representing an 89% funding level (2015: 84%). 
The deficit recovery plan was agreed with the scheme Trustee, 
with a cash contribution of £3.3m per annum plus CPI, payable for 
the 6.5 years to 30 September 2025. In line with this agreement the 
Group made deficit recovery contributions of £3.3m (2020: £3.3m) into 
its UK defined benefit pension scheme during the year.

The Group’s contributions to its defined contribution pension 
schemes were £3.0m (2020: £3.5m).

Cash flow and net debt
Underlying operating cash flow was £27.4m higher than in the 
prior year at £65.8m (2020: £38.4m). 

Underlying operating profit 

Depreciation and amortisation 

Net working capital movement

IFRS 2 charge add-back

Depreciation of right of use assets 

Cash settlement of share options 

Underlying operating cash flow

2021
£m

33.8

5.4

21.8

1.0

4.0

(0.2)

65.8

2020
£m

32.3

6.8

(4.8)

0.1

4.5

(0.5)

38.4

The main driver of the improved underlying operating cash flow 
was a significant cash inflow from working capital including £3m 
of Government approved VAT deferral which will be repaid in the 
year to 31 March 2022. Underlying operating cash conversion in 
the year was 174% of underlying EBITDA (2020: 99%).

Underlying operating cash flow

Cash flows from exceptional items 
and acquisition related costs

Pension fund deficit recovery 
contributions

Cash flow generated from 
operations

Net interest paid

Taxation

Net cash generated from operating 
activities

Capital expenditure

Acquisitions

Dividends

Share transactions

Principal element of lease payments

Other items

Net cash generated/(spent) 

Opening net debt

Closing net cash/(debt)

2021
£m

65.8

(2.5)

(3.3)

60.0

(3.2)

(3.5)

53.3

(2.8)

—

—

0.3

(4.3)

0.4

46.9

(36.4)

10.5

2020
£m

38.4

(0.3)

(3.3)

34.8

(3.5)

(5.3)

26.0

(4.8)

(9.2)

(7.0)

(0.8)

(3.8)

(1.8)

(1.4)

(35.0)

(36.4)

JOHNSON TILES UK

Hilton acquires elegant 
aesthetic worthy of 
its brand

The challenge
As part of its £20m refurbishment, the Hilton Garden Inn, 
Stoke on Trent, wanted to draw inspiration from the city’s 
rich ceramic heritage, as it is home to well-known pottery 
brands such as Wedgwood, Spode and Royal Doulton. 

The solution
Johnson Tiles was chosen to provide its Subway range for 
the front panel of the main reception desk. With a signature 
dome, the Subway product delivers character to pair with 
the modern decor. The reception also features a ceramic 
map of Stoke on Trent with Johnson’s signature Prismatics 
range providing the backdrop to highlight this statement 
piece, tying together local heritage and local manufacturing. 
The bathrooms also feature the Prismatics tiles to make a 
simple, yet stunning statement for a clean, modern look. 

The result 
The refurbishment enabled the designers to work with local 
businesses and artisans to represent both the rich history 
and the future evolution of the area known as “The Potteries”. 
To bring a hotel of this calibre to the city will ensure that Stoke 
on Trent’s tourist economy can also be effectively supported. 

Annual Report and Accounts 2021 Norcros plc

31

Strategic reportChief Financial Officer’s report continued

Cash flow and net debt continued
Cash generated from operating activities was £27.3m higher than 
the prior year at £53.3m, largely due to the £27.4m increase in 
underlying operating cash flows. 

Funding and liquidity 
The Group has committed banking facilities of £120m 
(plus a £30m accordion) with a maturity date of the facility 
of November 2022. 

Cash flows from exceptional items and acquisition related costs in 
the current year primarily relate to the costs of the COVID-19 related 
restructuring carried out in the year totalling £1.6m, acquisition 
activity from the prior year that did not conclude totalling £0.5m, 
and costs related to our legacy onerous lease totalling £0.4m. 

Capital expenditure at £2.8m (2020: £4.8m) was lower due to 
COVID-19 related cash conservation measures. 

Acquisition expenditure of £9.2m in the prior period mainly relates 
to the acquisition of the House of Plumbing. 

The Group ended the year with net cash of £10.5m (2020: net debt 
of £36.4m) on a pre-IFRS 16 basis after a net cash inflow of £46.9m. 
Net debt inclusive of IFRS 16 lease liabilities was £13.7m (2020: £61.5m).

As a result of the impact of the COVID-19 pandemic in the first 
quarter, the Group agreed with its banking group a number of 
covenant waivers at September 2020 and March 2021 together 
with a new replacement maximum net debt covenant of £95m, 
tested quarterly until June 2021. The focus on cost alignment and 
cash generation across the Group alongside the strong trading 
recovery in the second half of the year has ensured that these 
covenant waivers will not be required. The Group’s improved 
liquidity position was achieved without the need to raise funds 
from any equity raises or accessing Coronavirus Business 
Interruption Loans. 

Shaun Smith
Chief Financial Officer
9 June 2021

Average rate vs £

2021

2020

21.36

1.13

1.32

18.97

1.15

1.27

Closing rate vs £

2021

2020

20.24

1.18

1.38

23.07

1.14

1.23

2021

2020

Change

324.2

342.0

33.8

30.6

31.1

18.2

65.8

10.5

32.3

28.8

28.2

16.4

38.4

(36.4)

(5.2)%

4.6%

6.3%

10.3%

180bps

71.4%

46.9m

South African Rand

Euro

US Dollar

South African Rand

Euro

US Dollar

Revenue (£m)

Underlying operating profit (£m)

Underlying profit before tax (£m)

Underlying diluted earnings per share (pence)

Underlying return on capital employed (%)

Underlying operating cash flow (£m) 

Net cash/(debt) (£m)

32

Norcros plc Annual Report and Accounts 2021

Strategic reportRisk management

Supporting sustainable business objectives 
through embedded risk management.

Risk management is a priority for the Group to help sustain the success of the business in the future. There is a range of 
potential risks and uncertainties which could have a material impact on the Group’s performance. The objective of our 
risk management framework is to support the business in meeting its strategic and operational objectives through 
the identification, monitoring and mitigation of risks within clearly defined risk appetite levels for each risk category.

Risk management framework 

How we manage risk
Our risk management activities form part 
of a flexible and robust governance 
framework, which is owned by the Board, 
overseen by the Audit and Risk Committee 
and embedded at operational level. It 
consists of the following key elements:

Defined risk responsibilities:
Board – Overall responsibility for risk 
management. Defines the Group’s Risk 
Management Policy, sets risk appetite 
levels for each risk category and provides 
leadership on the Group’s risk culture 

Audit and Risk Committee – Provides 
oversight, challenge and independent 
assurance on the risk management 
framework

Management – Day to day operational 
management of risk following Group 
policies and embedded reporting 
procedures

Defined risk policies and 
reporting procedures:
•  Formal Board-approved Group Risk 

Management Policy 

•  Defined risk appetite levels for each 

category of risk

•  Standardised, regular risk reviews and 

embedded risk reporting 

•  Divisional support from Group Head of 

Internal Audit and Risk Assurance

What we monitor

Risk landscape
Current risks:
Risks that could affect our business, 
customers, supply chain, employees 
and other stakeholders and impact the 
achievement of our strategic goals

Emerging risks:
“New” risks with relatively unclear potential 
future impact or likelihood, identified 
through the embedded internal risk 
assessment process

Group Audit and Risk Committee
Risk management framework oversight and challenge
Review management of top risks

Group Internal Audit and Risk Assurance
Provide independent, objective assurance
Facilitate business risk reviews
Reporting on principal risks and uncertainties

Group and business units
Risk monitoring
Regular review and updating of risk registers

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I

Group
Strategic risk management
Identification, review and 
management of Group risks

Business units
Operational risk management
Update and maintain risk registers 
reflecting key risks identified and 
mitigating actions taken

Risk categories
•  Strategic
•  Commercial
•  Operational
•  Financial
•  People
•  Regulatory and legal
•  Fraud
•  Health and safety
•  Information technology 

and cyber

What we assess
Risk appetite: Acceptable level of risk, defined by 
the Board, for each category of risk
Risk ownership: Each risk has a named owner
Risk scoring: Each risk is assessed in terms of its 
financial and reputational impact, and its likelihood, 
using a standard scoring scale
Inherent (gross) risk score: Assessment before 
mitigating controls or actions are applied or taken
Residual (net) risk score: Assessment after mitigating 
controls or actions are applied or taken
Actions: Required actions to address risks that exceed 
risk appetite, including defined timelines

Annual Report and Accounts 2021 Norcros plc

33

Strategic report 
 
 
 
 
 
Principal risks and uncertainties

Principal risks
Our risk management framework identifies the principal risks and 
uncertainties that we consider may threaten the Group’s business 
model, future performance, solvency or liquidity. These are explained 
in further detail in the table below, including how they are being 
managed. The Board has carried out a robust assessment of the 
principal risks and taken them into consideration when assessing 
the long-term viability of the Company on page 39. The list does 
not comprise all the risks that the Group may face, and they are 
not listed in any order of priority. During 2020, many of our existing 
principal risks were affected by the COVID-19 global pandemic. 
A year later, while the Group is more aware of, and has gained 
considerable experience in, identifying the specific risks that can 
arise from COVID-19, and how we can mitigate them, we continue 
to hold the view that uncertainty levels resulting from the ongoing 
COVID-19 pandemic are likely to remain high in 2021 and beyond. 
We continue to monitor all risks closely as part of our risk 
management process.

While the previous uncertainty around the timing and potential 
terms of Brexit significantly diminished following the agreement 
between the UK and the European Union, some uncertainty 
remains as the two parties continue to negotiate, interpret and 
enforce the agreement over time. Future risks arising in this area 
are viewed as business as usual and the act of Brexit itself has 
therefore been removed as a separate principal risk in 2021.

The Group has a history of being focused on providing sustainable 
value creation while being committed to operating in an ethical, 
entrepreneurial and responsible manner with the highest standards 
of corporate governance. We recognise the continuing and 
increasing global importance of environmental, social and 
governance (ESG) risks and the way in which the Group interacts 
with, and impacts on, the world around it. We also recognise ESG’s 
importance to key stakeholders including access to investment and 
capital markets, customer preferences, supply chain management 
and increasing governance requirements. ESG has been included 
as a principal risk in 2021.

Impact
While the Group performed robustly 
throughout the pandemic, the mid- to 
long-term financial impact of the COVID-19 
pandemic on our main markets remains 
uncertain. Additionally, further outbreaks of 
new variants that are vaccine resistant or 
vaccine supply issues that impact the rollout 
of vaccination efforts in South Africa could lead 
to further restrictions that could be detrimental 
to our trading in the short term. 

COVID-19 may continue to affect other 
principal risks as noted, for example 
by accelerating or exacerbating their 
potential effects.

Mitigation
Existing business continuity plans, insofar as 
they applied to a global pandemic, assisted 
us in mitigating the impacts of COVID-19, 
including being able to quickly safeguard our 
employees and limit the financial impact on 
the business through a range of measures 
including the temporary suspension of 
operations, bringing forward planned factory 
maintenance shutdowns and reducing 
discretionary expenditure. We ensured that 
those employees who could continue to do 
their jobs from home were technologically 
enabled to do so securely. 

We continue to closely monitor 
global developments related to the 
COVID-19 pandemic. 

Strategic risks

Coronavirus (COVID-19) pandemic 

Risk movement

Reducing

Description
The COVID-19 virus was first identified in China 
in December 2019 and it spread quickly, 
causing a global pandemic throughout 2020, 
which continues into 2021. Strict travel 
restrictions, social lockdowns and business 
closures were the primary measures 
implemented by governments around the 
world to contain the spread of the virus. 
Vaccination programmes are now being rolled 
out across the world to limit the impact of 
the virus further and allow the primary 
restrictions to be fully lifted. While the latest 
results of the vaccination programme are 
encouraging it is still too early to determine 
whether the programme will successfully allow 
the world to go back to a pre-COVID-19 
environment or when; therefore, there is still 
the risk that COVID-19 will continue to be a 
significant source of uncertainty in the markets 
that we operate in. 

34

Norcros plc Annual Report and Accounts 2021

Strategic reportStrategic risks continued

People risk

Acquisition risk

Environmental, social 
and governance (ESG) risk

Staff retention and recruitment

Risk movement

Risk movement

Stable

Increasing

Risk movement

Stable

Description
Part of the Group’s strategy is to grow through 
selective acquisitions.

Impact
Performance of acquired businesses may not 
reach expectations impacting Group 
profitability and cash flow.

The ongoing impact of COVID-19, or other 
significant global events, may affect the cost, 
timing or availability of potential acquisitions, 
and the availability of equity or bank funding. 
However, it may also provide additional 
opportunities that would not otherwise 
have existed. 

Mitigation
The Group has detailed target appraisal 
procedures in place, including appropriate 
due diligence, and has senior management 
experienced in M&A work. The Group also has 
robust Board approval procedures in place to 
ensure independent review of proposals.

Integration plans are finalised prior to 
acquisitions completing to ensure newly 
acquired businesses are integrated efficiently 
and swiftly after acquisition. Group Internal 
Audit and Risk Assurance conducts post-
integration audits to ensure operations are 
fully integrated. Past acquisitions provide 
demonstrable evidence of the Group’s ability 
to successfully integrate new businesses. 

Description
The need to develop more sustainable ways of 
doing business is vital. Investors, customers 
and a wide range of other stakeholders are 
increasingly wanting to form relationships with 
companies that have a clear plan and framework 
to improve their ESG credentials.

Description
The Group currently employs 2,055 people 
worldwide. The Group’s ability to grow and 
increase its market share depends 
significantly on its continuing ability to 
recruit and retain highly skilled employees 
in each area of its activities.

Impact
The lack of a credible ESG framework could 
lead to the Group losing customers, investors 
or support from other stakeholders that 
would negatively impact future profits or 
funding opportunities that could further 
limit future growth.

Mitigation
The Group has a history of being focused 
on providing sustainable value creation whilst 
being committed to operating in an ethical, 
entrepreneurial and responsible manner with 
the highest standards of corporate governance. 
The Group is currently in the process of 
developing a new ESG reporting framework 
designed to improve our ESG performance.

Impact
Future growth plans may be restricted or 
delayed by difficulties experienced in 
recruiting and retaining appropriate staff.

Mitigation
Group policy is to remunerate personnel 
in line with market rates and practices. 
In addition to competitive salaries, bonus 
schemes, share options and other benefits 
are offered.

Executive and key management are 
incentivised through an Approved 
Performance Share Plan (APSP). A grant 
of options under the APSP has taken 
place annually since 2011.

The Group is able to offer personnel 
appropriate training and development 
opportunities and has a demonstrable 
track record of internal promotion.

Annual Report and Accounts 2021 Norcros plc

35

Strategic reportPrincipal risks and uncertainties continued
Principal risks and uncertainties continued

Commercial risks

Market conditions

Loss of key customers 

Competition

Risk movement

Risk movement

Stable

Stable

Risk movement

Stable

Description
The Group operates within a highly 
competitive environment in all its markets. 

Impact
The Group recognises that there is a risk to 
its results and financial condition caused by 
the actions of its competitors, including 
competitors’ marketing strategies and new 
product development. 

Mitigation
To help identify such risks, the competitive 
environment, the specific business 
marketplace and actions of particular 
competitors are reviewed and discussed at 
both Group and operating divisional Board 
meetings. In addition, each market is carefully 
monitored to identify any significant shift in 
policy by any competitor, any change in the 
routes to market, or any indication of new 
competitors and/or new product technology 
entering the market.

Description
Whilst the Group has a diverse range of 
customers there are nevertheless certain 
key customers which account for higher levels 
of revenue.

COVID-19 continues to heighten the risk that 
key customers could go out of business, or that 
they could change their business models, e.g. 
they may move to an online, or other alternative, 
model and we may miss this opportunity if 
we fail to adapt to such changes.

Impact
Many of the contractual arrangements with 
customers are short term in nature (as is 
common in our markets) and there exists a risk 
that the current performance of a business may 
not be maintained if such contracts were not 
renewed or extended or were maintained at 
lower volumes due to a decline in economic 
activity, or our failure to provide goods or 
services in the way a customer requires us 
to do so.

Mitigation
The importance of relationships with key 
customers is recognised and managed by senior 
management within the Group who have direct 
and regular access to their counterparts at the 
highest levels of management.

Rebate schemes and incentive programmes help 
maintain these key relationships in a competitive 
market situation.

The Group stresses key selling points such as 
continuity of supply, financial strength of the 
Group and the level of customer service to help 
maintain relationships. As well as an excellent 
product offering, the Group is also able to 
assist with customers’ sourcing, storage and 
logistics requirements.

Each of our businesses continues to develop and 
evolve its digital and online offering in response 
to the changing trading environment.

Description
Demand in our markets is dependent on new 
building activity and repair, maintenance and 
improvement (RMI) activity in both the public 
and private sectors. This is in turn influenced 
by macroeconomic factors, consumer 
confidence and government spending policy 
in our key markets. 

COVID-19 had an unprecedented negative 
effect on the growth of the global economy 
and this is expected to continue, at least in 
the short to medium term. Although RMI 
demand in our key markets remained resilient 
in the past financial year as people spent more 
time in their homes, there is no guarantee that 
this will continue in the future. Consumer 
spending patterns may change as COVID-19 
restrictions are lifted.

Recovery from COVID-19 has placed 
unprecedented demand on global supply 
chains, as evidenced by a shortage of shipping 
containers and an increase in freight costs, 
and raw material and energy price inflation.

Impact
The unexpected, rapid deterioration in market 
conditions arising from COVID-19 in the early 
part of 2020 was relatively short lived and 
demand recovered strongly. However, 
demand for our products could still weaken 
in the short to medium term as consumer 
spending patterns change, impacting 
profitability and cash generation.

In the short term, the disruption to global 
supply chains and inflationary pressures could 
lead to reduced profitability.

Mitigation
There are a number of mitigating factors in 
place that would limit the impact of potential 
changes in consumer spending patterns on 
the Group, including the breadth of products 
offered, the geographical spread of our 
businesses, a flexible cost base and supply 
chain and the investment in new product 
development and the replacement cycle 
of a number of our key products.

We maintain appropriate headroom against 
our borrowing facilities and covenants, 
maintain strong working capital and capital 
expenditure controls and have disciplined 
planning, budgeting and forecasting 
processes. 

Our businesses actively manage their supply 
chains and monitor input costs whilst liaising 
with their customers. They mitigate risks through 
proactive sourcing and pricing strategies.

36

Norcros plc Annual Report and Accounts 2021

Strategic reportOperational risks

Reliance on 
production facilities 

Loss of key supplier 

Information security and cyber 

Risk movement

Risk movement

Stable

Stable

Risk movement

Stable

Description
The Group has a number of facilities for the 
manufacture of tiles and adhesives.

Impact
If any of these facilities (including 
technology used to operate them) 
were to fail, the effect on the Group 
could be significant.

Mitigation
The Group has a well-established ongoing 
preventative maintenance programme as 
well as a comprehensive and flexible “annual 
shutdown” programme throughout its 
manufacturing operations.

Furthermore, the Group has experienced 
globally co-ordinated product sourcing 
functions, which could mitigate the risk 
of failure.

Finished goods inventory holdings across 
the operations provide limited “buffer” 
stocks in the event of operational failure. 
Disaster recovery plans are in place and 
business continuity plans have been 
developed and were tested during the year. 
Additionally, a business interruption 
insurance policy is in place to mitigate 
losses caused by a serious insurable event 
affecting manufacturing capability.

Description
The Group’s extended supply chain, with its 
dependency on interconnected third parties 
for manufacturing, has several potential 
points of failure. Raw materials, components 
and energy represent a significant proportion 
of the Group’s input costs. The potential lack 
of availability of, or poor quality standards 
in, these key elements represents a 
significant risk. 

Reliance on a single supplier within the supply 
chain, or on several suppliers in close 
geographical proximity, could lead to a failure 
to acquire the required quantity or quality of 
essential resources. 

During the year, the divisions managed 
significant COVID-19 related disruption to 
global logistics networks that created a 
backlog of containers arriving into ports 
and container shortages in Asia that had 
a significant impact on product delivery 
times and costs. 

Impact
The lack of supply of raw materials such as 
clay or sand, components such as electronics, 
glass or brassware, or gas or electricity could 
have significant impacts on the Group’s ability 
to manufacture product. The risk of energy 
supply interruption is elevated in South Africa 
as its utility infrastructure is less well 
developed than in the UK.

Mitigation
The Group manages supply chain risks 
through long-term relationships with key 
suppliers, audits of key suppliers, dual supply 
of critical materials or components where 
considered appropriate and holding 
appropriate levels of finished goods stock.

The Group maintains strict product quality 
standards and, in particular, has procurement 
and quality control resource in China to 
ensure these standards are adhered to. 
The Group also looks to mitigate risks on 
energy supply where these arise. The Group 
also regularly reviews the geographical 
concentration of its supplier base and 
mitigates risks arising where it is commercially 
and economically practical to do so. 

Description
The Group relies heavily on several processes 
and automated systems to manage data and 
conduct its business. The continuing prevalence 
and increasing sophistication of cyber-crime and 
data loss incidents, along with more stringent 
data protection legislation compliance 
requirements, present risks to all businesses and 
organisations across the globe.

The business has maintained its use of flexible 
working methods which enabled an increasing 
number of employees to work remotely including 
during COVID-19 lockdown periods. This 
evolution of working methods presents 
increased cyber security risks due to remote 
system access from potentially less secure home 
environments and unfamiliar working practices.

Impact
A major failure of systems or a successful 
cyber-attack could result in a temporary inability 
to conduct operations or a loss of commercial 
and/or customer data. Such an incident may 
result in regulatory breaches, financial loss, 
operating disruption or damage to the reputation 
of the Group.

Mitigation
The Group uses modern systems that are 
appropriately maintained and updated.

The latest network and security protocols are 
deployed, updated and regularly tested. 
Dedicated business IT managers monitor 
services and networks in line with established 
policies and procedures.

Each business operates remote backups of data 
and the Group undertakes annual penetration 
testing conducted by certified third parties.

Ongoing data protection legislation and 
regulation compliance reviews are undertaken to 
confirm the effectiveness of the relevant 
processes and controls. Data protection 
representatives have been nominated at each 
business to provide local advice.

Staff are regularly briefed on the latest cyber risks 
and controls, and cyber insurance is in place to 
mitigate the impact of cyber related losses.

New equipment and security tools and methods, 
such as virtual private networks and dual factor 
authentication, are employed to mitigate remote 
working risks. Employees working remotely 
receive additional cyber security awareness 
training and advice.

Annual Report and Accounts 2021 Norcros plc

37

Strategic reportPrincipal risks and uncertainties continued
Principal risks and uncertainties continued

Financial risks

Exchange rate risk 

Funding and liquidity risk 

Pension scheme risk 

Risk movement

Risk movement

Stable

Reducing

Risk movement

Stable

Description
The Group’s ability to grow and adapt its 
business is dependent, in part, on its ability 
to source funding through bank financing 
facilities. Whilst the Group has committed 
funding until 23 November 2022, it is possible 
that the Group may find it difficult to obtain 
financing on commercially acceptable terms 
in the longer term.

Impact
The inability to source adequate longer-term 
funding could impact our longer-term growth 
strategy whilst a breach of one or more of the 
banking covenants could result in the Group’s 
debt becoming immediately repayable.

Mitigation
We reforecast our liquidity and funding 
requirements and covenant performance 
monthly. Senior executives and divisional 
management teams review, monitor and track 
short-term liquidity weekly and covenant 
performance monthly.

Description
The Group’s financial performance is 
subject to the effects of fluctuations in 
foreign exchange rates. In particular, the 
Group sources a significant proportion 
of its components and goods for resale 
from the Far East and Europe which are 
denominated in foreign currencies 
(primarily the US Dollar, Euro and Renminbi).

Impact
Should Sterling or the South African Rand 
weaken against these currencies this could 
result in an increase in future input costs. 

Mitigation
The Group typically seeks to hedge its 
foreign exchange transactional flows for 
up to twelve months forward, which largely 
removes the effects of day to day exchange 
rate volatility on our businesses.

Regular monitoring of exchange rates and 
market conditions, together with frequent 
dialogue with suppliers, allows our 
businesses time to negotiate revised 
commercial terms with customers to 
mitigate the impact of longer-term 
changes in exchange rates.

The Group may, where it is considered 
appropriate, denominate some of its 
borrowings in other currencies to hedge 
translational asset risk.

Description
The Group’s pension position is subject to a 
number of risks including changes in interest 
rates, asset values, inflation and mortality 
(see note 24 for more detail).

Impact
These risks could increase the assessed pension 
scheme liability adversely or affect the funding 
of the defined benefits under the scheme and 
consequently the Group’s funding obligations.

Mitigation
The scheme was closed to new members and 
future accrual with effect from 1 April 2013 and 
replaced by an auto-enrolment compliant 
defined contribution scheme. Risks from rising 
costs of providing a final salary pension scheme 
have therefore been materially reduced.

All asset investments are managed by 
professional fund managers and a diverse asset 
portfolio is maintained to spread risk and return.

Executive Management regularly monitors 
the funding position of the scheme and is 
represented on the Trustee board to monitor 
and assess investment performance and other 
risks to the Group.

The Group considers each valuation (IAS 19R 
and technical provisions basis) and reassesses 
its position regarding its pension commitments 
in conjunction with external actuarial advice. 

The Group’s financial results show a net deficit 
in this scheme, as at 31 March 2021, of £18.3m 
(2020: £48.9m) assessed in accordance with 
the accounting standard IAS 19R. While the 
present value of scheme liabilities rose by 
£5.3m due to a reduction in the discount rate to 
2.05% (31 March 2020: 2.21%), this was partially 
offset by changes in mortality assumptions. 
The value of scheme assets increased by £35.9m 
due to the recovery of the initial COVID-19 
impact on financial markets and asset valuations.

The actuarial deficit at 1 April 2018 was £49.3m 
(2015: £73.5m) and contributions of £3.25m per 
annum plus CPI will be payable for the 6.5 years to 
30 September 2025.

Pension scheme valuations are in the ordinary 
course undertaken on a triennial basis. The next 
triennial valuation dated 1 April 2021 is currently 
underway. The Company and the Trustee 
continue to work constructively together. 

38

Norcros plc Annual Report and Accounts 2021

Strategic reportViability statement

In accordance with provision 31 of the 2018 revision of the UK 
Corporate Governance Code, the Directors have assessed the 
viability of the Group over a longer period than the twelve months 
required by the “going concern” provision. Taking into account the 
Group’s current position and the nature of the principal risks and 
uncertainties it faces (see pages 34 to 38), the Board has decided 
to assess the viability of the Group over a three-year period to 31 
March 2024. The Board considers this period appropriate as it 
believes it is not possible to credibly forecast beyond this time 
horizon and it is also the period over which long-term incentives 
are set for Executive Directors and senior management. 

A Viability Statement financial model was developed on a bottom-up 
basis by taking the output of the annual budgeting process built up 
by individual businesses, then subjected to review and challenge by 
the Board and applying conservative general and business-specific 
assumptions to build years two and three. The Board considers the 
outputs from this financial model, including the Group’s cash flows, 
headroom under existing financial facilities, dividend cover and 
other key financial ratios over the three-year period. The financial 
model has then been stress tested by modelling the most extreme 

but plausible scenario, that being further national lockdowns as a 
result of a resurgent COVID-19 pandemic. This has been based on 
the actual impact of the COVID-19 pandemic on the Group, which 
at its peak saw a revenue reduction of 25% on the prior year over 
a six-month period. The Directors have considered the impact of 
this scenario on the Groups’ financial performance (specifically 
headroom on our financial facilities and covenants) with net cash 
of £10.5m as at 31 March 2021 and after taking account of mitigating 
actions that could be made, with the result being that the Group 
maintains the necessary liquidity levels and complies with the 
facility covenants despite the impact of significant declines in 
revenues, earnings, cash outflows and increasing leverage.

Reverse stress testing has also been applied to the model, which 
represents a further decline in sales compared with the reasonable 
worst case. Such a scenario, and the sequence of events which 
could lead to it, is considered to be unplausible and remote.

Therefore, the Directors have a reasonable expectation that the 
Group and Company will be able to continue in operation and 
meet its liabilities as they fall due over the period to March 2024.

VADO

Save money on your 
energy bill and reduce 
your carbon footprint

Conventional taps instantly engage the boiler once the tap is 
turned on. This causes unnecessary usage when hot water is 
not required. 

Vado products with Ecoturn technology have an increased 
cold water area, allowing you to consciously choose when you 
want to use hot water by actively turning the lever. 

This means simple tasks that do not require hot water, such 
as brushing your teeth, can be done without unnecessarily 
engaging your boiler and heating the water you do not need. 

Annual Report and Accounts 2021 Norcros plc

39

Strategic reportEnvironmental, social and governance

Corporate responsibility 
and sustainability

The Board is committed to corporate responsibility and 
sustainability, and the furtherance of the many and various ESG 
factors is an integral part of the DNA of the Group. The Board 
promotes the success of Norcros for the benefit of its shareholders 
as a whole. In doing this, the Board takes regular account of many 
things, including the interests of all employees, the importance of 
positive relationships with suppliers and customers and the 
significance of environmental, ethical and social factors affecting 
the Group. We recognise that management of these matters is key 
to ensuring the long-term sustainability of our businesses.

We are focused on providing sustainable value creation whilst 
committed to operating in an ethical, entrepreneurial and 
responsible manner with the highest standards of corporate 
governance. Our commitment to uphold the highest level of 
corporate responsibility, including our supply chain, extends to the 
priority of minimising our negative impact on the environment and 
developing a rigorous ESG reporting framework. We are further 
positioning our businesses and products to benefit and pursue 
growth opportunities emerging from ESG trends and developments. 
Our businesses will have a positive impact on the local communities 
in which they operate and we empower our businesses to support 
local charities and community projects. We offer our employees a 
safe and positive working environment within an open, transparent 
and entrepreneurial culture and de-centralised operating model.

Our ESG principles

•  Committed to operating in an ethical and responsible manner

•  Upholding the highest levels of corporate responsibility 

and governance

•  Minimising our negative impact on the environment

•  Providing our employees a safe and positive 

working environment

•  Pursuing emerging growth opportunities from ESG 

trends and developments

•  Having a positive impact on the local communities 

in which we operate

•  Engaging with suppliers who uphold minimum ESG standards

•  Building a rigorous ESG reporting framework

Our ESG building blocks

Norcros considers the following as the “building blocks” of a 
responsible and sustainable business:

•  Environmental

•  Products

•  Social – people

•  Social – community

•  Governance

•  Suppliers

The rest of this ESG report looks at each of these in detail.

Pictured above: Sani2c is a three-day, 265-kilometre 
mountain bike stage race, which takes place in South 
Africa. Their aim is to raise funds for employment and 
other commercial opportunities, and to develop skills 
by collaborating with local organisations and previously 
unemployed residents along the route. Tile Africa joined 
sani2c in 2015 and has since continued to contribute to 
the upgrading and building of permanent race villages 
at both Glencairn Farm and Jolivet.

40

Norcros plc Annual Report and Accounts 2021

Strategic reportEnvironmental

Sustainability
Care for the environment and sustainability are at the forefront of all 
our activities and products. The Board recognises that the Group’s 
activities do have an impact on the environment. We seek to 
manufacture all our products in a sustainable way and many of the 
products themselves contain environmental features – for example, 
our taps and showers encourage water and energy saving and our 
tiles and adhesives use recycled products where appropriate.

Environmental impact
Norcros is committed to minimising this impact by continually 
improving its efficiency in terms of energy, water and material 
consumption. One particular area of focus across the Group has 
been taking steps to reduce plastics, particularly packaging. We 
also have rigorous programmes to seek to ensure compliance with 
all environmental legislation and requirements relating to our 
operations and our products.

Energy efficiency
The Group aims to minimise its carbon footprint. Its greenhouse gas 
emissions and energy use are reported on in detail on pages 79 and 80. 
Whilst there has been a significant decrease in overall emissions 
compared to last year, this has to be considered in the context of the 
impacts of the COVID-19 pandemic, which reduced the Group’s energy 
consumption markedly, particularly in the early months of the year. In 
the context of the overall growth in the activities of the Group, relative 
to revenue, emissions have fallen by 24.9% year on year. Examples of 
the principal measures taken to improve energy efficiency are given 
on this page, and also include the introduction of electric vehicles 
and the promotion of the energy-saving benefits of our products.

For further information on Norcros’ commitment to the 
environment and sustainability please visit the “Corporate 
Responsibility” section of www.norcros.com.

JOHNSON TILES UK

“Green policy” for 
the last 20 years

Recycling 
For the last 20 years, Johnson Tiles has had a continuous 
“green policy” with pioneering initiatives. Every aspect of 
the business is subject to a strict environmental policy, 
which also includes its suppliers.

Each year, Johnson Tiles recycles 14,000 tonnes of ceramic 
waste, grinding it and then adding it to the standard ceramic 
materials, to create a new tile body. Recycling this waste 
saves 16,800m3 at landfill, and an estimated 235,000 miles 
of HGV journeys per year.

Packaging
Second-hand pallets are used and if damaged, they are 
repaired wherever possible. Pallets beyond repair are sent 
for chipping and recycling. This saves 1,250 tonnes of virgin 
timber, approx. 10,000 trees, per year.

Plastic shrink-wrap has been replaced with recyclable 
corrugated card and the polypropylene strapping used for 
production boxes has been substituted with a new sugar 
cane product for pallet stabilisation. 

Energy and water
By re-using 32,000m3 of water per year (30% of the total 
factory usage) and removing water from another part of the 
production process, Johnson Tiles can save an additional 
2,100m3 of water per year. 

In 2001, the new single fired production plant was re-sited, 
dropping the annual energy consumption from 195 million 
kWh of energy to 130 million kWh, while raising production 
from 53,000 tonnes of ceramic tiles in 2001 to 56,000 
tonnes by 2019. This is an energy saving of 35% per tonne 
of ceramic tile, equating to 68 million kWh per year. By 
speeding up its kilns, using automatic light sensors and 
re-using kiln exit heat, consumption has been cut even 
further, saving around 9% of gas.

Johnson Tiles is the only UK tile manufacturer to use the 
most energy-efficient production process of a single fire.

Annual Report and Accounts 2021 Norcros plc

41

Strategic reportStrategic report

Environmental, social and governance continued

ABODE

Patented design – 
winner of the “One 
Small Step Award 
for Sustainability” 

Being “eco-friendly” means living in a way that is not 
harmful to the environment. We have seen an increase in 
sales of reusable coffee cups, plastic straws being banned 
in bars and restaurants and brands like Evian promising 
to manufacture packaging from recycled materials. 

For Abode, this presents an opportunity to focus on the 
solutions that aid the fight against single-use plastics and 
underlie the development of eco-friendly products such 
as water filter taps with Puria and Swich.

The Puria tap is a slimline and cost-effective water filter tap 
giving consumers more design choice and a more inviting 
price base, encouraging upgrade from a standard tap to 
a filtered water tap, and replacing bottled water with 
unlimited fresh, filtered drinking water on demand. 

The innovative Abode Swich water filter diverter can 
transform any tap, new or old, into a filtered water tap 
enabling households to live more sustainably by reducing 
their use of plastic water bottles. 

employee matters. Employees are encouraged to be involved in 
the Company’s performance through employee shares schemes, 
and other means of incentivisation and reward. In order to monitor 
employee engagement, the principal businesses within the Group 
conduct regular employee surveys as part of the business’s 
engagement programme, and other businesses have survey 
processes planned. With the onset of the COVID-19 crisis, the 
emphasis as regards employees necessarily switched to employee 
welfare and engagement on the impact of COVID-19 on the 
business and support to all employees affected directly or 
indirectly by it. Throughout this difficult time all our businesses 
have maintained good engagement with their employees.

Training and development
Across Norcros, great emphasis is placed on the recruitment, training 
and development of our people. All businesses have training 
programmes for staff and we have examples of best practice 
regarding management development. Norcros also recognises 
the need to train its staff, in order to give them the necessary skills 
to perform their duties to the high standards required. 

We are committed across all Norcros businesses to education 
and career development.

Products

Our lifeblood as a business is our innovative product portfolio. 
Within this we include many features that promote sustainability. 
We give examples on this page and also elsewhere in this 
Strategic Report.

Social – people

Employee engagement
The Board ensures effective engagement with, and encourages 
participation from, all employees. There are many aspects to 
employee engagement including induction processes, 
communications, feedback, surveys and appraisals. The 
importance of good relations with all employees is well recognised 
and accepted throughout the Group. The Group is fully committed 
to keeping its employees informed about their work unit and the 
wider business, but because the Group’s activities are generally 
organised on a de-centralised basis, with each operating business 
having a reasonable degree of autonomy over its operations, there 
is no uniform set of arrangements for employee involvement 
imposed throughout the Group. Nevertheless, all businesses in 
the Group are strongly encouraged to devise and adopt whatever 
means of employee involvement best suits their circumstances. 
Amongst other things, employee communications focus on 
achieving a common awareness of the financial and economic 
factors affecting the performance of the business. Our approach 
to employee engagement provides flexibility and enables divisional 
management to tailor its many activities to the needs of its 
particular business. The Board stays in touch with all our employees 
via regular meetings with divisional management and, where this is 
practicable, site visits to our operations and receives reports on 

42

Norcros plc Annual Report and Accounts 2021

Diversity and inclusiveness
Our people are key to our success as a business and we value the 
individuality and diversity that each employee brings. Prior to any 
senior appointment, the Nomination Committee ensures the best 
person for the role is appointed and in doing so gives due 
consideration to gender and diversity.

At senior leadership levels 18% of employees are female. 

The Group will in due course publish its 2020 gender pay gap 
statistics for its UK employees in accordance with the Gender Pay 
Gap Reporting Regulations. These will be available on our website: 
www.norcros.com. They will continue to show the existence of a 
gender pay gap which ranks us towards the middle of the ranking of 
the reporting entities, using the “mean average hourly rate” measure.

The Board of Norcros plc is committed to gender equality and is 
satisfied that there is no pay inequality at Norcros – men and 
women are paid equally for equal work. However, for historical and 
sociological reasons, there is a preponderance of male employees 
in some areas of the business, particularly in senior roles. This 
generates a gender pay gap, as these roles tend to be better paid 
and receive larger bonuses. As stated above, the Board is 
committed to promoting diversity in all its forms and will seek to 
address the causes of this imbalance, where this is practicable.

The Group recognises its responsibilities towards disabled persons 
and therefore all applications from such persons are fully and fairly 
considered bearing in mind the respective aptitudes and abilities 
of the applicant. In the event of existing employees becoming 
disabled, every effort is made to ensure that their employment 
with the Group continues and that appropriate training is arranged. 
It is the policy of the Group that the training, career development 
and promotion of disabled persons should, as far as possible, be 
identical to that of an able-bodied person.

MERLYN

Double honours in 
customer service and 
bathroom supply awards

For the third time, Merlyn’s customer care team was 
awarded the highly coveted Team of the Year at the Irish 
Customer Contact & Shared Services Awards 2020. The 
company also won the National Buying Group (NBG) 
Supplier of the Year in the Plumbing, Heating & Showrooms 
category for the third year in a row.

The awards recognise the accomplishments of key 
individuals, team and brands within the contact centre 
industry, in sales, customer service and technical support. 

Our people are key to our success as 
a business. Merlyn staff have won 
praise for their focus on its customers 
throughout the pandemic, achieving 
high customer satisfaction levels, 
despite managing double the 
contact volumes.”

GENDER OF DIRECTORS AND EMPLOYEES1

Company Directors

Other senior managers2

Total employees

1

5

80+

Female

Male

4

8

662

2,05582+
G 68+

45

1  As at 31 March 2021.

1,393

37

2   As defined by the Companies Act this category includes all employees responsible for 

planning, directing or controlling the activities of the Group, excluding Company Directors.

Annual Report and Accounts 2021 Norcros plc

43

Strategic report20
+
32
+
G
18
+
G
Environmental, social and governance continued

CROYDEX

Making a difference 
with its packaging

4GoodPPE, the COVID-19 relief charity, creates environmentally 
friendly eye visors using biodegradable acetate and MDF 
frames, which are then distributed to healthcare workers, 
shops and groups within the local community. 

Croydex understands the importance of giving back to 
the local community and wanted to make sure it assisted 
wherever it could. It has been able to provide the charity 
with re-usable packaging to help it make and distribute 
boxes of visors to those struggling to obtain PPE.

Social – community

Our commitment to the society in which we operate is deep. Every 
Group business has programmes of social engagement, including 
many charitable activities. Each business has a track record of 
supporting local and national charities and other voluntary sector 
organisations. Given our de-centralised structure, business units in 
the Group are encouraged to become involved in and support 
local initiatives where possible. The Executive Management of the 
Group supports this commitment to our society and reviews each 
business’s activities on a monthly basis. Some particularly noteworthy 
examples of our commitment to the society in which we operate 
are given in the case studies accompanying this ESG report.

TRITON

Committed to a food 
bank initiative

Triton has donated much needed supplies to The Trussell 
Trust Nuneaton Foodbank, marking the beginning of a 
long-term commitment to supporting families in its 
local community.

The Trussell Trust has been running since 2013, supporting 
a nationwide network of food banks to provide emergency 
food for people dealing with poverty throughout the UK. 

Triton’s initiative, which was developed by its employees, 
involved the team coming together to donate more than 
226kg of food, toiletries and toys.

44

Norcros plc Annual Report and Accounts 2021

Strategic reportGovernance

Sound corporate governance is at the heart of everything we do. 
Our commitment to good governance and our performance in this 
regard are set out on pages 50 to 53.

Human rights
Our corporate values focus on respect, integrity and fairness. We 
are committed to respecting the dignity of the individual and to 
support the United Nations Declaration of Human Rights and other 
core conventions. As a result the Directors do not consider human 
rights issues to be a material risk for the Group, principally due to 
the existing regulatory frameworks in place in the UK and South 
Africa, being the primary geographical locations in which we 
operate. In South Africa, the businesses are cognisant of their 
responsibilities under the Broad-Based Black Economic 
Empowerment legislation. In addition, the Group has its Modern 
Slavery Act statement and a policy in support of this. 

Ethics
The Group aims to act with integrity towards all stakeholders in its 
businesses and respects the laws, regulations and customs in all 
the countries within which it operates. The Group makes every 
effort to ensure its employees are aware of, and comply with, the 
relevant business’s ethical code.

The Group has implemented an anti-bribery policy to comply with 
the Bribery Act 2010. Appropriate procedures are in place at each 
location to mitigate the risk of any employee committing an 
offence under this Act. 

We have published a Modern Slavery Act statement, which 
emphasises the Group’s commitment to the eradication of slavery 
and human trafficking, both within Norcros and in its supply chains.

In order to promote an open culture of legal and ethical 
compliance, the Group has in place global “whistleblowing” 
procedures across all its locations, so that any concerns can be 
raised. During the year, the Audit and Risk Committee reviewed 
these arrangements and is satisfied that all Group employees may, 
in confidence, raise concerns about possible improprieties. 

Suppliers

We seek to create and maintain long-term relationships with all 
our business partners, including our key suppliers, and often work 
together with suppliers, business partners and customers to 
develop new products and improve existing ones. The Group 
publishes its supplier payment data for the UK in accordance 
with supplier payment reporting regulations.

TRITON

Engaging with 
business partners 
with virtual training

Triton, the leading shower manufacturer, has launched a 
new initiative to provide virtual guidance when needed 
most. With an increasing demand for digital resources, 
Triton has collated a series of Installer Head Cam step-by-
step videos, aimed at supporting installers with some of the 
most common technical issues.

The demonstrations provide a “hands-on” view through the 
use of a head camera to capture the troubleshooting 
process from the tradesperson’s point of view, making them 
easy to follow. The clips cover a range of topics and are 
available to access on Triton’s YouTube channel, allowing 
installers to watch them anywhere. 

Triton giving its customers the 
best possible service by helping 
installers to upskill from the 
comfort of their own homes.”

Annual Report and Accounts 2021 Norcros plc

45

Strategic reportStatement by the Directors in relation to their statutory duty 
in accordance with S172(1) Companies Act 2006

The consideration of all stakeholder interests in the context of the 
COVID-19 pandemic has been a particular area of focus for the 
Board this year. The Board dedicated time for it to consider all 
stakeholder interests, primarily those of its shareholders as a 
whole, but also employees, suppliers, customers and the members 
of the Group’s pension schemes. All these stakeholders (amongst 
others) have been impacted in different ways by the pandemic and 
the Board has had regard to this and has formulated a number of 
measures to address stakeholder interests in a balanced way.

Strategic Report
To the members of Norcros plc

The Strategic Report provides a review of the business for the 
financial year and describes how we manage risks.

The report outlines the developments and performance of the 
Group during the financial year and the position at the end of the 
year and discusses the main trends and factors that could affect 
the business in the future.

Key performance indicators are published to show the performance 
and position of the Group. Also provided is an outline of the Group’s 
vision, strategy and objectives, along with the business model.

Approval
The Group Strategic Report on pages 2 to 46 of Norcros plc 
was approved by the Board and signed on its behalf by:

Nick Kelsall
Chief Executive Officer
9 June 2021

The Board of Directors of Norcros plc consider that they, 
both individually and collectively, have acted in a way 
that would be most likely to promote the success of the 
Company for the benefit of its members as a whole (having 
regard to the stakeholders and matters set out in Section 
172(1) (a–f) of the Companies Act 2006) in the decisions 
they have taken during the year ended 31 March 2021.

In making this statement the Directors have had regard to the 
longer-term consideration of stakeholders and the environment 
and have taken into account the following:

a) 

the likely consequences of any decisions in the long term;

b)  the interests of the Company’s employees;

c) 

d) 

e) 

 the need to foster the Company’s business relationships with 
suppliers, customers and others;

 the impact of the Company’s operations on the community 
and the environment;

 the desirability of the Company maintaining a reputation for 
high standards of business conduct; and

f) 

the need to act fairly as between members of the Company.

The Directors fulfil their duties by ensuring that there is a strong 
governance structure and process running through all aspects of 
the Group’s operations. The strategy for the Group has been 
carefully considered by the Board in conjunction with the Group’s 
Executive Management teams. Full consideration was given to the 
Group’s capital structure and capital allocation policy and its 
resilience to existing and emerging risks (see pages 33 to 38). The 
Group’s culture has been a particular focus of the Board (see page 
10 and pages 14 to 15) and is embodied in how we endeavour to go 
about our business. The Group’s strategy and business model are 
underpinned by the commitment and efforts of all our employees, 
and all members of the Board undertake regular site visits where 
this is practicable and receive reports and other information to 
enhance their understanding. Employee engagement measures 
are in place as appropriate throughout the Group. This area of 
focus is led by Alison Littley as the designated Non-executive 
Director for workforce engagement (see pages 42 and 61). The 
Group engages with its key stakeholders in a variety of ways, 
explained in more detail in the Environmental, Social and 
Governance section of the Strategic Report (see pages 40 to 45) 
and the Corporate Governance report on pages 50 to 53. The 
Group’s focus on sustainability issues is particularly relevant to our 
stakeholders and these are summarised on page 41. The Board is 
kept informed of all relevant issues by means of written and verbal 
reports, and by their own direct interactions with the businesses of 
the Group.

46

Norcros plc Annual Report and Accounts 2021

Strategic reportCorporate 
governance

48  Board of Directors

50  Corporate governance

54  Audit and Risk Committee report

59  Nomination Committee report

60 

 Remuneration Committee  
annual statement 2021

63  Directors’ remuneration policy report

71  Annual report on remuneration

79  Directors’ report

81  Statement of Directors’ responsibilities

Merlyn: Arysto Colour by Merlyn offers a new range of shower enclosures 
in brushed brass, brushed stainless steel, matt black, polished nickel, 
polished gold and brushed bronze.

All text to be supplied - Visual onlyBoard of Directors

A strong leadership team committed 
to driving our strategy for growth.

David McKeith
Acting Board Chair 
Non-executive Director

Nick Kelsall
Chief Executive Officer

Shaun Smith
Chief Financial Officer

A N R

Date of appointment 

Date of appointment 

Date of appointment 

Appointed to the Board in July 2013

Chief Executive on 1 April 2011 having 
previously served as Group Finance 
Director since October 1996

Appointed Group Finance Director in 
April 2016

Length of tenure 

Seven years

Length of tenure 

Ten years

Length of tenure 

Five years

Skills and experience 

Skills and experience 

Skills and experience 

David is Senior Independent Director and 
Chair of the Audit and Risk Committee. 
From April 2021 he has been Acting Board 
Chair pending the appointment of a new 
Chair. David was the senior partner of the 
Manchester and Liverpool offices of 
PricewaterhouseCoopers LLP and served 
on its UK supervisory board. David was 
until 2016 a non-executive director and 
audit committee chairman of Sportech plc, 
and is the chairman of the Halle Orchestra, 
Manchester. He is a Fellow of the Institute 
of Chartered Accountants in England 
and Wales.

Nick joined Norcros as Finance Director 
of H&R Johnson Tiles Limited in 1993. 
Formerly, Nick had held a number of 
senior financial management positions 
with Touche Ross, Manchester, and, 
immediately prior to joining Norcros, with 
Waterford Wedgwood Group plc. Nick was 
appointed as Group Chief Executive on 
1 April 2011 having previously served as 
Group Finance Director since October 
1996. He is a member of the Institute of 
Chartered Accountants in England 
and Wales.

Shaun was group finance director and 
treasurer at AGA Rangemaster Group plc 
(formerly Glynwed International Plc) until 
its takeover in 2015. He began his career in 
retail management and corporate treasury 
at Marks and Spencer plc before joining 
Glynwed International Plc in 1989. Shaun 
is a qualified Corporate Treasurer and has 
an economics degree. He became a 
non-executive director of Air Partner plc 
in 2016 and stepped down from this role 
in 2019.

48

Norcros plc Annual Report and Accounts 2021

Corporate governanceRe-election of all Directors
It is proposed that each Director (other 
than Shaun Smith) will seek election or 
re-election at the 2021 AGM. The Board 
is satisfied that the Directors, individually 
and collectively, have the balance 
of technical expertise, skills and 
experience to manage the Company’s 
affairs and to further the Group’s 
strategic objectives. In particular, each 
Director has experience of growing an 
international business, organically, as 
well as by acquisition. A detailed CV for 
each Director, including their particular 
areas of experience and expertise, is 
available on the Company’s website, 
www.norcros.com.

A

N

R

Audit and Risk Committee

Nomination Committee

Remuneration Committee

Chair of Committee

Alison Littley
Non-executive Director

Richard Collins
Company Secretary

A

RN

Date of appointment 

Date of appointment 

Appointed to the Board in May 2019

Joined the Company in June 2013 as 
Company Secretary and Group Counsel

Length of tenure 

Two years

Length of tenure 

Eight years

Skills and experience 

Skills and experience 

Richard qualified as a solicitor in 1988 and 
was previously company secretary and 
director of risk and compliance at Vertex 
Financial Services. Prior to that, Richard 
was company secretary and head of legal 
with Tribal Group plc, Blick plc and 
Aggregate Industries plc.

Alison was appointed a Non-executive 
Director in May 2019 and appointed Chair 
of the Remuneration Committee in July 
2019. Alison has substantial experience in 
multinational manufacturing and supply 
chain operations, and a strong international 
leadership background gained through 
a variety of senior management positions 
in Diageo plc and Mars Inc and an agency 
to HM Treasury where she was chief 
executive officer. She is currently a 
non-executive director at Geoffrey 
Osborne Group, MusicMagpie plc and Xaar 
plc. Alison was formerly a non-executive 
director of James Hardie Industries Plc, 
Headlam Group plc and Weightmans LLP.

Annual Report and Accounts 2021 Norcros plc

49

Corporate governanceCorporate governance

Committed to ensuring high standards 
of corporate governance.

David McKeith
Acting Board Chair

Chair’s introduction 
to governance
For the year under review the 
Company has substantively complied 
with the 2018 UK Corporate 
Governance Code, with some minor 
exceptions that are detailed in this 
report. We have carried out a 
thorough evaluation of Board 
performance, which remains 
satisfactory. As is set out in the Board 
Chair’s statement on page 9, after 
the year end there were changes to 
the Board, but for the year under 
review its composition was as follows:

Breakdown of Executive 
and Non-executive Directors

20+20+

  Non-executive Chair 

  Non-executive Directors 

  Executive Directors 

1

2

2

(Note: between 1 May 2020 and 
21 July 2020 there were 3 NEDs.)

Board of Directors
The Board is committed to ensuring that high standards of 
corporate governance are maintained by Norcros plc and is 
accountable to the Company’s shareholders for good corporate 
governance. Its policy is to manage the affairs of the Company in 
accordance with the principles of the UK Corporate Governance 
Code referred to in the Listing Rules of the UK Listing Authority. For 
the year under review, the Company has complied with the UK 
Corporate Governance Code as revised in 2018 (the Code) in all 
respects, save for the minor exceptions relating to the alignment 
of Executive Directors’ pension contributions (see page 63) and 
engagement with the workforce on the remuneration of Executive 
Directors (see page 61). A copy of the Code is publicly available from 
www.frc.org.uk. The following sections of this statement describe 
the Board’s approach to corporate governance and how the 
principles of the Code are applied. These sections refer to the 
year ended 31 March 2021, unless otherwise stated.

Board balance and independence
The Board normally comprises the Non-executive Chair, two 
Non-executive Directors and two Executive Directors, and all 
Directors are equally responsible for the proper stewardship and 
leadership of the Company. The Directors holding office at the 
date of this report and their biographical details are given on pages 
48 and 49. It should be noted that as from 15 April 2021 the Board 
has had only two NEDs (with one of them acting as Board Chair), 
which is a transitional arrangement while an additional NED is 
being recruited.

Taking into account the provisions of the Code, the Chair and all 
the Non-executive Directors are considered by the Board to be 
independent of the Company’s Executive Management and free 
from any business or other relationship that could materially interfere 
with the exercise of their independent judgement. The terms and 
conditions of appointment of the Board Chair and the Non-executive 
Directors are available for inspection at the registered office of the 
Company. The letters of appointment set out the expected time 
commitment. Other significant commitments of the Chair and 
Non-executive Directors are disclosed to the Board on a regular 
basis throughout the year. The Board was satisfied that the Chair’s 
other significant commitments did not prevent him from devoting 
sufficient time to the Company throughout the year under review.

David McKeith is the Senior Independent Non-executive Director. 
He is available to shareholders if they have any issues or concerns 
which contact through the normal channels of Board Chair, Group 
Chief Executive or Chief Financial Officer has failed to address or 
resolve, or for which such contact is inappropriate.

50

Norcros plc Annual Report and Accounts 2021

Corporate governance40
40
+
+
40
40
+
G
+
G
Governance structure

The Board

Mark Allen (appointed as NED 1 May 2020, and as Board Chair 22 July 2020) (C)
Martin Towers (Board Chair until 21 July 2020)
David McKeith (Acting Board Chair from 15 April 2021)

Audit and Risk Committee

Remuneration Committee

Nomination Committee

David McKeith (C)
Alison Littley
Mark Allen (served on Committee 
from 1 May 2020 to 22 July 2020)

Alison Littley (C)
David McKeith
Martin Towers (until 21 July 2020)
Mark Allen (from 1 May 2020)

Mark Allen (C) (served on 
Committee from 1 May 2020 and 
as Chair from 22 July 2020)
David McKeith 
Alison Littley
Martin Towers (until 21 July 2020)

All Directors are supplied, in a timely manner, with all relevant 
documentation and financial information to assist them in the 
discharge of their duties by the making of well-informed decisions 
that are in the best interests of the Company as a whole. The Board 
regularly reviews the management and financial performance of 
the Company, as well as long-term strategic planning and risk 
assessment. Regular reports are given to the Board on matters 
such as pensions, health and safety, and litigation.

Any concerns that a Director may have about how the Group is 
being run or about a course of action being proposed by the Board 
will, if they cannot be resolved once those concerns have been 
brought to the attention of the other Directors and the Board Chair, 
be recorded in the Board minutes. In the event of the resignation 
of a Non-executive Director, that Director is encouraged to send a 
written statement setting out the reasons for the resignation to the 
Chair who will then circulate it to the other members of the Board 
and the Company Secretary.

Board Chair and Chief Executive Officer
The positions of Chair and Chief Executive Officer are held by 
separate individuals and the Board has clearly defined their 
responsibilities. The Chair is primarily responsible for the effective 
working of the Board, ensuring that each Director, particularly the 
Non-executive Directors, is able to make an effective contribution. 
The Chief Executive Officer has responsibility for running the 
Group’s businesses and for the implementation of the Board’s 
strategy, policies and decisions.

Board, Committee and Director evaluation
The performance of the Board is appraised by the Chair. The 
Executive and Non-executive Directors are evaluated individually 
by the Chair. The Board, led by the Senior Independent Non-
executive Director, appraises the Chair, and the Board evaluates 
the performance of its three Committees. Evaluation processes are 
conducted periodically and they are organised to fit in with Board 
priorities and succession planning activity. A formal evaluation 
took place in respect of the year under review in accordance with 
the requirements of the Code. This evaluation was conducted by 
means of detailed questionnaires, the results of which were then 
considered as appropriate, combined with meetings and 
discussions. The Chair is responsible for the review of each 

Director’s development and ongoing training requirements to 
ensure that the performance of each Director continues to 
be effective. The overall results of the evaluation process were 
satisfactory, and the outcomes of it indicated the following areas 
of focus for the Board and its Committees going forward:

•  succession planning;

•  development of remuneration policy;

•  employee engagement; and

•  promotion of diversity.

Advice for Directors
Procedures have been adopted for the Directors to obtain access 
through the Company Secretary to independent professional 
advice at the Company’s expense, where that Director judges it 
necessary in order to discharge their responsibilities as a Director 
of the Company.

All Directors have access to the advice and services of the 
Company Secretary, who is responsible to the Board for ensuring 
that Board policies and procedures are complied with. Both the 
appointment and removal of the Company Secretary are matters 
reserved for decision by the Board.

Board procedures
The Board has a formal schedule of matters specifically reserved 
to it for decision which it reviews periodically. This ensures the 
Board makes all major strategy, policy and investment decisions 
affecting the Company. In addition, it is responsible for business 
planning and risk management policies and the development of 
policies for areas such as safety, health and environmental policies, 
Directors’ and senior managers’ remuneration and ethical issues. 
The Board provides direction to the management of the Company, 
and it is ultimately accountable for the performance of the Group.

The Board operates in such a way as to ensure that all decisions are 
made by the most appropriate people in a timely manner that will 
not unnecessarily delay progress. The Board has formally delegated 
specific responsibilities to Board Committees, namely the Nomination 
Committee, Audit and Risk Committee and Remuneration Committee. 
The Terms of Reference of those Committees are published on the 
Company’s website at www.norcros.com.

Annual Report and Accounts 2021 Norcros plc

51

Corporate governanceCorporate governance continued

Board procedures continued
The report of the Nomination Committee is on page 59, the report 
of the Audit and Risk Committee is on pages 54 to 58 and the 
report of the Remuneration Committee is on pages 60 to 78.

The Board will also appoint committees to approve specific 
processes as deemed necessary, such as aspects of corporate 
transactions, or to authorise share option administrative actions.

Financial reporting
When releasing the annual and interim financial statements the 
Directors aim to present a fair, balanced and understandable 
assessment of the Group’s results and prospects. The Directors 
have a collective responsibility for the preparation of the Annual 
Report and Accounts which is more fully explained in the 
Statement of Directors’ Responsibilities on page 81.

The directors and management teams of each Group company 
are responsible for those business entities. They are tasked with 
the delivery of targets approved by the Board on budgets, strategy 
and policy.

Attendance by individual Directors at meetings of the 
Board and its Committees
The attendance of Directors at the Board and principal Board 
Committee meetings during the year is detailed in the table below:

Directors’ roles
The Executive Directors work solely for the Group. However, in 
appropriate circumstances, Executive Directors are encouraged to 
take on one non-executive directorship in another non-competing 
company or organisation. The Chief Executive Officer and the 
Chief Financial Officer have no non-executive directorships. 

The terms and conditions of appointment of the Non-executive 
Directors are available upon written request from the Company. All 
the Non-executive Directors confirm that they have sufficient time 
to meet the requirements of their role. They also confirm to 
disclose to the Company their other commitments and to give an 
indication of the time involved in each such commitment.

The annual evaluation process includes an assessment of whether 
the Non-executive Director is spending enough time to fulfil his/
her duties. If a Non-executive Director is offered an appointment 
elsewhere, the Board Chair is informed before any such offer is 
accepted and the Chair will subsequently inform the Board.

The Board has suitable procedures in place for ensuring that its 
powers to authorise conflict situations are operated effectively. 
Such powers are operated in accordance with the Company’s 
Articles of Association by means of each Director having a 
responsibility to notify the Board of any conflict situation and for 
the Board to deal with that situation as appropriate.

The Board ensures that all new Directors (including Non-executive 
Directors) will receive a full, formal and tailored induction on joining 
the Company. As part of that induction procedure, the Chair will 
ensure that major shareholders have the opportunity to meet a 
new Non-executive Director. The Chair also periodically assesses 
the training and development needs of all Directors and ensures 
that any suitable training and updates are provided to Directors.

Retirement by rotation
Each of the Directors is subject to election by shareholders at the 
first Annual General Meeting after their appointment. Thereafter, in 
accordance with the Company’s Articles of Association, all of the 
Directors are subject to retirement by rotation such that one third 
of the Directors retire from the Board each year and each Director 
must seek re-election at intervals of no more than three years. 
However, the Board has decided that every Director should, where 
appropriate, offer themselves for re-election at each Annual 
General Meeting. Accordingly, each continuing Director will seek 
re-election at the next Annual General Meeting. Biographical 
details of all of the Directors are set out on pages 48 and 49, where 
there is also a statement on the Directors’ suitability for re-election.

Main 
Board 
9 meetings

Audit and Risk
Committee 
3 meetings

Remuneration
Committee
8 meetings

Nomination
Committee
2 meetings

Mark Allen, Chair1
8/8
Martin Towers, Chair2 3/3
9/9
David McKeith
9/9
Alison Littley 
9/9
Nick Kelsall
9/9
Shaun Smith

2/2
—
3/3
3/3
—
—

7/7
2/2
8/8
8/8
—
—

2/2
—
2/2
2/2
—
—

1  Mark Allen was appointed to the Board on 1 May 2020 and as Board Chair from 

22 July 2020.

2  Martin Towers stepped down from the Board on 21 July 2020.

Relations with shareholders
The Company recognises the importance of maintaining good 
communications with shareholders. The Company takes a number 
of steps to ensure that the Board and, in particular, the Non-
executive Directors develop an understanding of the views of 
major shareholders about the Company. Directors have regular 
meetings with the Company’s major shareholders and received 
regular feedback on the views of those shareholders through the 
Company’s broker. Reports of these meetings, and any 
shareholder communications during the year, are given to the 
Board. In addition, the Company publishes any significant events 
affecting the Group and updates on current trading. The Board 
Chair and the Non-executive Directors are also offered the 
opportunity to attend meetings with major shareholders and the 
Non-executive Directors, and in particular the Senior Independent 
Director, would attend such meetings if requested to do so by any 
major shareholder.

The Board regularly receives copies of analysts’ and brokers’ 
briefings. The Annual and Interim Reports, together with all 
announcements issued to the London Stock Exchange, are 
published on the Company’s website at www.norcros.com.

The Notice of the Annual General Meeting is sent to shareholders 
at least 20 working days before the meeting. It is the Company’s 
practice to propose separate resolutions on each substantially 
separate issue.

52

Norcros plc Annual Report and Accounts 2021

Corporate governanceFor each resolution, proxy appointment forms should provide 
shareholders with the option to direct their proxy to vote either for 
or against the resolution or to withhold their vote. The Company 
ensures that all valid proxy appointments received for general 
meetings are properly recorded and counted. For each resolution 
the Company ensures that the following information is given at the 
meeting and made available as soon as reasonably practicable on 
a website which is maintained by or on behalf of the Company:

•  the date of the meeting;

•  the text of the resolution;

•  the number of votes validly cast;

•  the proportion of the Company’s issued share capital 

represented by those votes;

•  the number of votes cast in favour of the resolution;

•  the number of votes against the resolution; and

•  the number of shares in respect of which the vote was withheld.

The Board Chair seeks to arrange for the Chairs of the Audit and 
Risk, Remuneration and Nomination Committees (or a deputy if 
any of them is unavoidably absent) to be available at the Annual 
General Meeting to answer any questions relating to the work of 
these Committees.

Accountability and audit 
The respective responsibilities of the Directors and auditor in 
connection with the financial statements are explained in the 
Statement of Directors’ Responsibilities on page 81 and the 
Auditor’s Report on pages 83 to 88. The Directors ensure the 
independence of the auditor by requesting annual confirmation of 
independence which includes the disclosure of all non-audit fees.

Risk management and internal control
The Board is responsible for the Group’s system of internal control 
and for reviewing its effectiveness (covering all material controls 
including financial, operational, risk management and compliance). 
This is undertaken via an annual programme to review the internal 
control environment at each business unit. Each review is carried 
out by the Group Head of Internal Audit and Risk Assurance, who is 
independent of that business unit. The results of these reviews are 
communicated to the Audit and Risk Committee.

The Board has carried out a robust assessment in order to identify 
and evaluate what it considers to be the principal risks faced by the 
Group and has also assessed the adequacy of the actions taken to 
manage these risks. This process has been in place for the period 
under review and up to the date of the approval of the Annual 
Report and Accounts. The principal risks are disclosed on pages 
34 to 38.

The Group’s insurance continues to be managed and co-ordinated 
centrally with the assistance of insurance brokers. This gives the 
Group full visibility of both claims history and the insurance 
industry’s perception of the Group’s overall risk via the respective 
insurance premiums. The Company examines the size and trend of 
these premiums and the extent to which it can mitigate the risk 
and reduce the overall risk burden in the business by considering 
the appropriate level of insurance deductible and the potential 
benefit of self-insurance in some areas.

Viability
In accordance with the Code, the Board has assessed the 
prospects of the Company, using a three-year assessment 
timescale, and concluded that there is a reasonable expectation 
that the Company will be able to meet its liabilities and continue in 
operation. The full Viability Statement is contained on page 39.

Operational structure, review and compliance
In addition to the Chief Financial Officer, the Group has Senior 
Financial Managers at its Head Office. The current Group Head of 
Internal Audit and Risk Assurance was appointed in March 2020 and 
he is responsible for the Internal Audit and Risk Assurance function 
for the Group. Further information on the work of this function is in 
the Audit and Risk Committee’s Report on pages 54 to 58.

The key elements of the controls framework within which the 
Group operates are:

•  an organisational structure with clearly defined lines of responsibility, 

delegation of authority and reporting requirements;

•  an embedded culture of openness of communication between 

operational management and the Company’s Executive 
Management on matters relating to risk and control;

•  defined expenditure authorisation levels; and

•  a comprehensive system of financial reporting. An annual 

budget for each business unit is prepared in detail and approved 
by the Group Executive Management. The Board approves the 
overall Group’s budget and plans. Monthly actual results are 
reported against budget and the prior year and the forecast for 
the year is revised where necessary. Any significant changes and 
adverse variances are reviewed by the Board and remedial 
action is taken where appropriate. There is weekly cash and 
treasury reporting to the Chief Financial Officer and periodic 
reporting to the Board on the Group’s tax and treasury position.

The system of internal control is designed to manage rather than 
eliminate the risk of failing to achieve business objectives and can 
only provide reasonable and not absolute assurance against 
material misstatement or loss. It is tested and developed as 
appropriate by the Group Head of Internal Audit and Risk Assurance 
working in conjunction with the Audit and Risk Committee.

The control framework as outlined above gives reasonable 
assurance that the structure of controls in operation is appropriate 
to the Group’s situation and that risk is kept to acceptable levels 
throughout the Group.

Takeover directive
Share capital structures are included in the Directors’ Report on 
pages 79 and 80.

Approved by the Board of Directors on 9 June 2021 and signed 
on its behalf by:

David McKeith
Acting Board Chair
9 June 2021

Annual Report and Accounts 2021 Norcros plc

53

Corporate governanceAudit and Risk Committee report

Monitoring the Company’s  
reporting and risk management.

David McKeith
Chair of the Audit 
and Risk Committee

During the year, the Committee 
continued to focus on oversight and 
monitoring of key risks and risk 
management policies and procedures, 
particularly in respect of COVID-19. 

Role of the Audit and 
Risk Committee
The main responsibilities of the Audit 
and Risk Committee are:

•  reviewing the Company’s 

financial reporting;

•  monitoring the Company’s risk 

management and internal 
control procedures; 

•  overseeing the appointment and 

work of the external auditor; 

•  overseeing the work of Internal Audit 

and Risk Assurance; and

•  advising the Board on whether the 

Annual Report and Accounts are fair, 
balanced and understandable.

•  providing advice (where requested by 

the Board) on whether the Annual Report 
and Accounts, taken as a whole, is fair, 
balanced and understandable, and 
provides the information necessary for 
shareholders to assess the Company’s 
position and performance, business 
model and strategy;

•  reviewing the Company’s internal 

financial controls and internal control 
and risk management systems;

•  monitoring and reviewing the 

effectiveness of the Company’s Internal 
Audit function;

•  at the appropriate time, conducting the 

tender process and making 
recommendations to the Board about 
the appointment, re-appointment and 
removal of the external auditor, and 
approving the remuneration and terms 
of engagement of the external auditor; 

•  reviewing and monitoring the external 

auditor’s independence and objectivity; 

•  reviewing the effectiveness of the 
external audit process, taking into 
consideration relevant UK professional 
and regulatory requirements; 

•  developing and implementing policy on 
the engagement of the external auditor 
to supply non-audit services, ensuring 
there is prior approval of non-audit 
services, considering the impact this 
may have on independence, taking into 
account the relevant regulations and 
ethical guidance in this regard, and 
reporting to the Board on any 
improvement or action required; and

•  reporting to the Board on how it has 

discharged its responsibilities.

Members
During the year to 31 March 2021, the 
Committee has consisted only of 
independent Non-executive Directors. 
Mark Allen joined the Committee on his 
appointment to the Board on 1 May 2020; 
he stepped down from the Committee 
when he became Board Chair at the 
conclusion of the Company’s 2020 AGM. 
Biographies of all members of the 
Committee appear on pages 48 and 49. 
On 15 April 2021, David McKeith assumed 
the role of Acting Board Chair following 
Mark Allen’s decision to step down from 
the Board. David will remain in this role until 
Norcros appoints a new Non-executive 
Director as Board Chair in due course.

The Chair of the Committee, David McKeith, 
is considered to have recent and relevant 
financial experience as he is a fellow of the 
Institute of Chartered Accountants in 
England and Wales and a former senior 
partner of PricewaterhouseCoopers LLP. 
He also acted as chair of the audit 
committee for Sportech plc, where he was 
a non-executive director until he resigned 
from that position in August 2016.

The Board is satisfied that the Committee 
has the appropriate level of expertise to 
fulfil its Terms of Reference. The Committee 
reviewed its own Terms of Reference, 
performance and constitution during 
the year.

Responsibilities
The Committee’s Terms of Reference, 
which are in compliance with the UK 
Corporate Governance Code 2018, provide 
full details of its role and responsibilities 
and a copy can be obtained from the 
Company’s website, www.norcros.com.

The Committee is a sub-committee of the 
Board whose main responsibilities include:

•  monitoring the integrity of the financial 
statements of the Company and any 
formal announcements relating to the 
Company’s financial performance, and 
reviewing significant financial reporting 
judgements contained in them;

54

Norcros plc Annual Report and Accounts 2021

Corporate governanceSignificant financial reporting 
matters in the 2021 Annual Report
The significant financial reporting matters 
that the Committee considered in the year 
are detailed below:

Reporting of COVID-19 
COVID-19 continued to dominate both 
operational decisions and financial reporting 
throughout 2020 and into 2021. The Group 
has reported the impacts of COVID-19 on 
the business in this and the prior year Annual 
Report and Accounts and on the actions 
taken by management. The Strategic 
Report on pages 2 to 46 includes detailed 
commentary on the impacts and actions 
on employees, operations, financing and 
commercial trading.

The Committee reviewed and considered 
the approach and judgements taken by 
management in reporting the impacts of 
COVID-19 with reference to regulatory 
guidance available through the year. 
The Committee is of the view that the 
commentary provided by management 
is fair, balanced and understandable and 
provides shareholders and stakeholders 
with clear and timely information on the 
COVID-19 impacts on trading and the 
Group’s financial liquidity. 

Going Concern and Viability Statement 
The Group has prepared a Going Concern 
and Viability Statement reflecting the 
potential impact of future COVID-19 
pandemic related disruption on liquidity 
and solvency. This has been performed 
by modelling a reasonable worst-case 
scenario and then applying a reverse 
stress test on the Group’s current forecasts. 
Further details are included on page 39 
and on page 94.

The Committee, alongside the Board, has 
reviewed and considered the detailed 
forecast scenarios and agrees with 
management’s conclusions.

Defined benefit pension plan liabilities
The Group’s UK defined benefit pension 
scheme is significant both in terms of its 
context in the overall Balance Sheet and 
the results of the Group. The net deficit 
relating to the Group’s UK defined benefit 
pension scheme (as calculated under IAS 
19R) has decreased to £18.3m at 31 March 
2021 from £48.9m at 31 March 2020. While 
the present value of scheme liabilities rose 
by £5.3m due to a reduction in the discount 
rate to 2.05% (31 March 2020: 2.21%), this 
was partially offset by changes in mortality 
assumptions. The value of scheme assets 
increased by £35.9m due to the recovery 
of the initial COVID-19 impact on financial 
markets and asset valuations.

The valuation of the present value of 
scheme liabilities involves significant 
judgement and expertise particularly in 
respect of the assumptions used. In order 
to value the liabilities, management had 
engaged an independent firm of qualified 
actuaries, Isio (formerly KPMG pensions). 
The Committee reviewed the outputs 
from this work and benchmarked the 
assumptions, particularly the net discount 
rate, with those applied by other companies 
with defined benefit pension schemes with 
similar characteristics and having the same 
measurement date. The Committee 
concurred with the assumptions put forward 
by management to value the liabilities.

The Committee considered the approach 
and judgement taken by management in 
determining the value of the provision and 
concurred with management’s view.

Fair, balanced and understandable
The Committee formally reviews the 
Company’s annual and interim financial 
statements and associated announcements, 
and considers significant accounting 
principles, policies and practices and their 
appropriateness, financial reporting issues 
and significant judgements made, 
including those summarised above. 

The Committee also advises the Board 
on whether it considers that the Annual 
Report and Accounts, taken as a whole, 
is fair, balanced and understandable, and 
provides the necessary information for 
shareholders to assess the Company’s 
financial position and performance, 
strategy and business model.

The Committee concluded that these 
disclosures, and the processes and 
controls underlying their production, 
meet the latest legal and regulatory 
requirements for a listed company and 
that the 31 March 2021 Annual Report 
and Accounts are fair, balanced 
and understandable.

Meetings of the Committee
The Committee met formally three times 
during the year ended 31 March 2021. By 
invitation, the Board Chair, Chief Executive 
Officer, Chief Financial Officer, Company 
Secretary, Group Head of Internal Audit 
and Risk Assurance and Group Financial 
Controller also attended each of these 
meetings together with the engagement 
partner and other members of the audit 
team from the external auditor. 

The Committee may invite other individuals 
either from within the Company or external 
technical advisers to attend meetings to 
provide information or advice as it sees fit.

At each meeting the Committee had the 
opportunity to discuss matters with the 
external and internal auditor without 
management being present. The Chair 
of the Committee also has regular 
discussions with the external audit partner 
outside of the formal Committee process, 
and he met with the Group Head of Internal 
Audit and Risk Assurance without 
management being present.

At each of its meetings the Committee 
reviews any financial communications 
issued to the market.

Annual Report and Accounts 2021 Norcros plc

55

Corporate governanceAudit and Risk Committee report continued

Principal activities of the Audit and Risk Committee during the year
A wide variety of issues were addressed in the year and they are summarised in the table below:

Area

Activities

Financial reporting

Review of the Company’s trading updates and other financial communications

Review of the Company’s interim results for the six months ended 30 September 2020

Review of the Company’s Annual Report and Accounts for the year ended 31 March 2021, including consideration of:

•  significant financial reporting matters;

•  whether the Annual Report and Accounts are fair, balanced and understandable; and

•  the requirements of the going concern assessment and Viability Statement

Review of changes to corporate reporting requirements

Review of accounting for customer rebates and other trade promotional spend

Review of the potential further impairment of assets at Johnson Tiles UK due to the impact of the COVID-19 
pandemic on future cash flows

Review of onerous lease provision 

External audit

Review of the external auditor’s proposed audit work plan for the year ended 31 March 2021, including its 
assessment of the principal financial reporting risks

Review of the external auditor’s terms of engagement and proposed fees

Assessment of the external auditor’s independence, objectivity, qualifications and expertise, including a review 
of its internal quality control checks

Review of the findings from the external audit for the year ended 31 March 2021

Internal audit

Review of the internal audit work programme for 2020/21

Approval of the annual internal audit programme for 2021/22

Assessment of the work carried out to test and review internal controls and IT security, together with the status 
of recommendations identified

Compliance

Review of the whistleblowing incidents log

Review of the fraud issues log 

Review of the data protection incidents log 

Risk management

Review of the Group’s principal risks and uncertainties including risk identification, management and 
monitoring procedures

Review and approval of the revised and updated Group Risk Management Policy, which includes defined risk 
appetite levels for each risk category 

Review of the Group’s risk assessment and ongoing preparedness for the end of the transition period for the UK 
leaving the EU (Brexit)

Review of the ongoing actions taken by the Group to manage risks arising from coronavirus (COVID-19)

Governance

Conducted an appraisal of the performance of the Committee

Review of the Group’s policy in respect of the employment of former employees of the external auditor

Review of the Group’s policy in respect of the engagement of the external auditor for non-audit services 
and non-audit services provided by the external auditor during the year

Review of the Committee’s Terms of Reference and constitution in line with current best practice

56

Norcros plc Annual Report and Accounts 2021

Corporate governanceInternal audit framework
The Group has a dedicated Group-wide 
Internal Audit and Risk Assurance function 
that is led by an experienced Group Head 
of Internal Audit and Risk Assurance. This 
role is supported by a small dedicated 
internal audit team based in South Africa 
focused on the particular risks faced by 
the Group’s retail and manufacturing 
operations in South Africa.

The Group operates a rolling twelve-month 
audit plan prepared by the Group Head of 
Internal Audit and Risk Assurance, which is 
based on risk assessments carried out by 
the Group, including senior management 
input, and is reviewed and approved by 
the Committee. At each meeting, the 
Committee considers the results of the 
audits undertaken during the preceding 
period and the adequacy of management’s 
response to matters raised. Additionally, 
the related mitigations against issues 
and actions raised from these audits are 
systematically followed up in subsequent 
Committee meetings until they are 
adequately resolved. 

The Group control and risk self-assessment 
questionnaire, which is completed annually 
by each business unit, is reviewed by the 
Group Head of Internal Audit and Risk 
Assurance and the Group Financial 
Controller. This includes a management 
representation requiring each division to 
confirm that it has applied and followed all 
required policies and procedures in the 
year. Key control issues that arise from this 
review are raised with the Committee, 
with the results of this assessment also 
feeding into the audit plan and individual 
audit engagements. 

Group Internal Audit and Risk 
Assurance activities during 
the year
The Group Internal Audit and Risk 
Assurance team provided assurance 
across a wide range of risks during the year 
in line with the approved audit charter. The 
annual audit plan included business 
reviews of operational units, assessing the 
effectiveness of key internal controls in 
place over selected systems. In South 
Africa, the primary focus was on the 
controls in place at retail outlets with 
completion of a cycle of operational 
reviews across a range of stores. The plan 
also covered follow-ups of the previous 

year’s audits to confirm management’s 
progress with agreed actions. The audit 
plan was impacted by COVID-19 to the 
extent that many onsite visits could not be 
undertaken during periods where 
lockdowns or national and international 
travel restrictions were in place. Where 
practical, these were replaced with remote 
audit reviews. Audit visits where a physical 
onsite presence is essential, such as retail 
inventory audits, restarted as soon as it was 
safe and practical to do so. 

Other key activities included: ad hoc 
fraud awareness training and updates, 
ongoing review of and input to business 
continuity plans, facilitation and review of 
management control self-assessments 
covering financial and information security 
controls and other key risks, data protection 
controls validation and anti-bribery and 
corruption controls validation.

Summaries of all findings and actions, and 
updates on all audit work and other key 
activities, are provided at each Audit and 
Risk Committee meeting.

In relation to the impact of COVID-19 on 
our control frameworks, the Committee 
reviewed work carried out by the Group 
Head of Internal Audit and Risk Assurance 
and the Group Financial Controller that 
examined the amendments divisions had 
made to their control frameworks in light of 
the changed working environment during 
the COVID-19 lockdowns.

Risk management framework 
Our risk management framework is 
highlighted on page 33 of our Strategic 
Report. The Audit and Risk Committee’s 
role in the risk management framework 
can be summarised as:

1. 

2. 

 review of current and future (emerging) 
risk through the discussion of risk and 
mitigating actions with divisional 
management in annual strategic reviews; 

 annual review of the risk management 
reporting process and associated 
outputs to ensure they are robust and 
effective and include strategic and 
operational risks that could threaten 
the business model and future 
strategy; and

3. 

 review of the Annual Report to ensure 
that it is a fair reflection of risk 
assessments undertaken. 

Internal control and risk 
management review
The Board has overall responsibility for the 
Group’s system of internal control and risk 
management and for reviewing its 
effectiveness. The internal control systems 
are designed to meet the particular needs 
of the Group and to manage rather than 
eliminate the risk of failure to achieve 
business objectives. Such systems can 
only provide reasonable and not absolute 
assurance against material misstatement 
or loss.

The Committee undertakes a review, at 
least annually, of the effectiveness of the 
Company’s system of internal controls and 
risk management and the Board will take 
into account the Committee’s report, 
conclusions and recommendations in this 
regard. The Board confirms that it has 
reviewed the effectiveness of the internal 
control system, including financial, 
operational and compliance controls and 
risk management in accordance with the 
UK Corporate Governance Code, for the 
period from 1 April 2020 to the date of 
approval of these Annual Report and 
Accounts for the year ended 31 March 2021.

Fraud and whistleblowing
The Group maintains a whistleblowing 
policy and engages two independent 
confidential whistleblowing service 
providers, one covering South Africa 
specifically and the other covering all 
other locations. Reports on the use of 
these services, any significant concerns 
that have been raised, details of 
investigations carried out and any actions 
arising as a result are reported to the 
Committee at each meeting. 

The Committee also receives papers on 
incidents of fraud or attempted fraud and 
reviews them at each meeting. At least 
annually, the Committee conducts an 
assessment of the adequacy of the 
Group’s procedures in respect of 
compliance, whistleblowing and fraud.

Annual Report and Accounts 2021 Norcros plc

57

Corporate governanceAudit and Risk Committee report continued

For the year ended 31 March 2021, 
the Committee was satisfied with 
the independence, objectivity and 
effectiveness of the relationship 
with BDO LLP as external auditor.

External audit tender and 
appointment of auditor 
The external auditor, BDO LLP, was 
appointed at the 2020 AGM in July 2020 
following a competitive tender process. 

The previous auditor, PricewaterhouseCoopers 
LLP, stepped down as auditor with effect 
from the conclusion of the 2020 AGM. As 
required by law PricewaterhouseCoopers 
LLP provided a statement to the Company 
concerning its ceasing to act as its auditor. 
This statement confirmed that there were 
no matters to be brought to the attention 
of shareholders or creditors.

As part of the onboarding process, BDO 
LLP shadowed the March 2020 audit in 
agreement with PricewaterhouseCoopers LLP. 

On behalf of the Audit and Risk Committee.

David McKeith
Chair of the Audit and Risk Committee
9 June 2021

External auditor 
The Committee has primary responsibility 
for making recommendations to the Board 
on the appointment, re-appointment and 
removal of the external auditor. The 
Committee keeps under review the scope 
and results of the audit and its effectiveness, 
as well as the independence and 
objectivity of the auditor.

The Committee is aware of the need to 
safeguard the auditor’s objectivity and 
independence and the issue is discussed 
by the Committee and periodically with the 
audit engagement partner from BDO LLP. 
As required by Auditing Practices Board 
requirements, external auditor independence 
is maintained by the rotation of the 
engagement partner every five years. 
The current audit engagement partner, 
Gary Harding, was appointed following the 
change of auditor in 2020.

Policies on the award of non-audit work to 
the external auditor and the employment 
of ex-employees of the external auditor are 
in place and reviewed annually. Additionally, 
the approval of the Chair of the Committee 
is required prior to awarding high value 
non-audit work to the external auditor, and 
the non-audit work planned and performed 
is monitored by the Committee at each 
meeting. There was no non-audit work 
awarded to the external auditor during 
the year.

The external audit starts with the design of 
a work plan that addresses the key risks of 
the audit which were confirmed at the 
March 2021 meeting of the Committee. 
The Committee also agreed the terms of 
engagement and the fees payable for the 
engagement. At each meeting the 
Committee had the opportunity to discuss 
matters with the external auditor without 
management being present. The Chair of 
the Committee also has regular discussions 
with the external audit partner outside the 
formal Committee process.

58

Norcros plc Annual Report and Accounts 2021

Corporate governanceNomination Committee report

Evaluating the Board and succession 
planning for a sustainable future.

David McKeith
Acting Chair of the 
Nomination Committee

Role of the Nomination 
Committee
The main responsibilities of the 
Nomination Committee are:

•  evaluating the balance of skills, 

knowledge, independence, diversity 
and experience of the Board;

•  succession planning for the Board; 

•  determining the scope of the role of 
a new Director and the skills and time 
commitment required and making 
recommendations to the Board 
about filling Board vacancies; and

•  appointing additional Directors.

The Terms of Reference of the Committee 
are available for inspection upon written 
request to the Company and on its website 
at www.norcros.com.

The Nomination Committee and the Board 
seek to maintain an appropriate balance 
between the Executive and Non-executive 
Directors. The Nomination Committee is 
chaired by the Chair of the Board and 
consists of all the Non-executive Directors. 
The Board Chair will not chair the 
Committee when it deals with the 
appointment of a successor to that role 
and in the year under review Martin Towers 
took a back seat (as required by the UK 
Corporate Governance Code) when it 
came to the appointment of his successor.

During the year under review, the 
Nomination Committee also evaluated 
the balance of skills, knowledge, diversity 
and experience of the Board. If a new 
appointment to the Board is required, 
the Committee will use the appropriate 
selection process and will determine the 
scope of the role of a new Director and the 
skills and time commitment required and 
make recommendations to the Board 
about filling Board vacancies and 
appointing additional Directors. These 
activities are currently underway for the 
recruitment process to find a new 

Non-executive Director to serve as Board 
Chair. The Committee will utilise external 
search and selection consultants as 
appropriate and appointments will be 
made on the basis of merit and the most 
appropriate experience against objective 
criteria in the best interests of shareholders.

In selecting candidates due regard will be 
given to the balance of the Board, and to 
the benefits of different backgrounds and 
experience, and to diversity on the Board 
including gender. The Board endeavours 
to ensure that these principles are applied 
throughout the Group.

In the year under review the Committee 
has, in addition to its routine 
responsibilities, continued to focus on 
succession planning issues, and it is 
satisfied that there are in place appropriate 
plans for succession planning for Board 
members and senior management across 
the Group.

David McKeith
Acting Chair of the Nomination Committee
9 June 2021

Annual Report and Accounts 2021 Norcros plc

59

Corporate governanceRemuneration Committee annual statement 2021

Ensuring alignment of the 
remuneration structure.

Alison Littley
Chair of the 
Remuneration 
Committee

Role of the Remuneration 
Committee
The main responsibilities of the 
Remuneration Committee are to:

•  determine the remuneration policy 
and keep it under review, including 
consulting with, and obtaining 
approval from, shareholders as 
appropriate;

• 

implement the approved 
remuneration policy as regards 
Executive Director remuneration, 
benefits and incentives, including 
the setting of targets for, and 
determination of payouts of 
all incentive arrangements; 

•  ensure alignment of the 

remuneration structure for senior 
executives to the Executive Director 
remuneration policy, including 
approval of changes to packages; 

•  keep under review the Executive 

Director remuneration policy (and 
the approach to implementation) in 
the context of pay policies and 
practices across the wider workforce, 
and the Group’s culture; and

•  prepare the Annual Remuneration 
Report, to be approved by the 
members of the Company at the 
Annual General Meeting.

Dear shareholders,

On behalf of the Board, I am pleased to 
present the Directors’ Remuneration 
Report for the year ended 31 March 2021.

At the time of writing the Annual Statement 
last year, I was mindful of the impact that 
the COVID-19 pandemic was having on our 
employees, their families, our shareholders, 
customers and suppliers, as well as 
business performance. The impact of 
the pandemic has, of course, subsisted 
throughout the year in review, and for 
much of the past 12 months our priority 
has rightly been on the safety, health and 
wellbeing of all our people and the wider 
communities in which we operate. It has 
been a challenging year for our employees, 
but everyone has risen to the challenge 
and, as set out earlier in this Annual Report, 
contributed to a strong business 
performance that will underpin our 
continued emergence from the pandemic. 
Therefore, on behalf of the Committee, 
I wish to start this year’s statement by 
reiterating the thanks extended by my 
Board colleagues to all our employees. 

Remuneration in the year in review
In addition to the immediate remuneration 
actions disclosed on page 72 of last year’s 
Annual Report, senior management 
(including all Board members) volunteered 
a pay reduction for the first three months 
of the financial year, to align with the 
experience of those of our colleagues who 
were unfortunately impacted by furlough 
and equivalent overseas arrangements. 
The Committee is grateful for the 
willingness of all our people to accept and 
volunteer these exceptional measures in 
order to ensure the Group remained 
positioned to emerge from the crisis well 
and continue performing strongly. I am 
also pleased to report that, due to an 
improved performance in the latter part of 
the financial year, we have elected to repay 
Coronavirus Job Retention Scheme 
support to the UK Government in relation 
to employees that were made redundant 
as a result of strategic restructurings 
during the year. In addition, all qualifying 
employees will receive a special bonus to 
recognise their commitment and hard 
work throughout this difficult time.

As highlighted in the Chair’s Statement and 
the Chief Executive Officer’s Statement on 
pages 8 to 10 and 11 to 13 respectively, Norcros 
continues to perform strongly, despite 
the impact of the COVID-19 pandemic 
throughout the year in review. Key outcomes 
for the year ended 31 March 2021 include:

•  Group revenue for the year of £324.2m 
(2020: £342.0m), 5.2% lower than the 
prior year on a reported basis, 0.7% 
higher on a like for like constant currency 
basis after adjusting the prior year for 
period pro-rating (53 weeks versus 52). 

60

Norcros plc Annual Report and Accounts 2021

Corporate governance•  Underlying operating profit was £33.8m 
(2020: £32.3m) reflecting the strong 
recovery made after the significant 
impact of COVID-19 in the first quarter. 

•  Underlying ROCE above strategic hurdle 

rate at 18.2% (2020: 16.4%).

•  Strong cash generation in the year of 

£46.9m has significantly strengthened 
the Balance Sheet with net cash of 
£10.5m (2020: net debt of £36.4m).

Due to this very strong performance the 
Committee is pleased to note that the 
annual bonus operating profit targets for 
the Executive Directors were exceeded, 
resulting in the bonus payments detailed 
on page 72. The Committee is satisfied 
that the bonus targets were challenging, 
and outcomes reflect the exceptional 
leadership and hard work of the 
Executive Directors and the wider senior 
management team to produce these 
excellent results in the circumstances. 
We also considered the outcomes in 
the context of the wider performance of 
the Group and the experience of other 
stakeholders (including the decisions 
to repay government support, where 
appropriate, award one-off bonuses to 
all qualifying staff in recognition of their 
contribution during a challenging year, 
and to reinstate the final dividend after 
shareholders had foregone this for 2020).

Owing to the impact of the COVID-19 
pandemic on the Group’s EPS performance 
in the 2020 financial year, the three-year 
cumulative EPS performance targets for the 
2018 APSP awards were not achieved, and 
therefore these will lapse in full. APSP awards 
for the year in review were made in November 
2020 and suitably challenging EPS targets set 
(see page 73 for further details). 

As well as its responsibilities for setting and 
implementing remuneration policy, the 
Committee shares shareholders’ belief that 
engagement with the Group’s workforce 
on remuneration and other matters is 
important. At Norcros, this continues to be 
achieved by both direct personal 
engagement between Committee 
members and management and staff of all 

of our businesses, as well as receipt by the 
Committee of information from management 
on broader HR and reward matters. As 
the Non-executive Director for employee 
engagement, I recognise that effective and 
meaningful employee engagement should 
continue to be an area of focus for the 
Committee in the coming year and one 
topic to address is engagement with the 
workforce on the remuneration of Executive 
Directors. Further details on employee 
engagement are set out on page 42.

Remuneration policy
Notwithstanding the exceptional 
circumstances of the 2021 financial year, 
I was grateful to shareholders for engaging 
with me on our proposed policy, which was 
required to be put to shareholders at the 
2020 AGM (having last been approved by 
shareholders in 2017). 

The Committee reviewed the existing 
policy in late 2020, to ensure that it would 
remain fit for purpose in effectively 
incentivising the delivery of the Group’s 
strategic goals and the creation of 
shareholder value over the longer term. 
The Committee also considered the wider 
market context and developments in best 
practice remuneration governance in its 
review. We concluded that the policy 
remains appropriate in this context; it is 
simple, clear and sufficiently flexible to 
enable the Committee to revise its 
approach to implementation in future years 
if the need arises. On behalf of the 
Committee, we appreciate the strong 
support (from 96.04% of shareholders 
voting at the 2020 AGM) for our proposal 
to retain a largely unchanged policy for up 
to a further three years ending at the 2023 
AGM. We will of course keep the policy 
under review, particularly in the context 
of the Group’s progress on its 
strategic ambitions.

Current remuneration strategy
The Committee’s overall approach to 
executive remuneration remains 
unchanged. We are focused on ensuring 
the Group’s remuneration policy is closely 
aligned with stakeholders’ interests and our 

culture, whilst enabling us to attract, retain 
and motivate quality executive leadership, 
without paying more than is necessary to 
achieve these aims. We do this with a 
simple remuneration structure comprising 
base salary and benefits, an annual bonus 
and a single performance-based long-term 
incentive. Targets for the annual bonus and 
long-term incentive are set at levels that 
are stretching and provide a clear link 
between pay and the achievement of 
our strategic objectives.

Our policy delivers an on-target reward mix 
for the Chief Executive Officer and Chief 
Financial Officer comprising 61% fixed pay 
(84% base salary, 12% pension and 3% 
benefits), 26% annual bonus and 13% 
long-term incentive. Under a scenario 
where all performance conditions are met 
in full, the Executive Directors’ package 
consists of 38% fixed pay, 31% annual 
bonus and 31% long-term incentive.

To further ensure remuneration is aligned 
with shareholder interests: half of any 
bonus paid is deferred for three years; the 
net of tax shares vesting from APSP awards 
need to be held for a further two years 
(i.e. until the fifth anniversary of grant); the 
Executive Directors are required to build 
and maintain a shareholding of at least 
100% of salary; and the Executive Directors 
must also comply with a post-cessation 
holding requirement. Finally, deferred 
bonus and APSP awards may be subject to 
malus or clawback in certain circumstances.

In addition, the Group continues (as it 
has done for many years) to successfully 
operate an all-employee Save As You Earn 
(SAYE) share scheme in the UK and Ireland 
thereby enabling even more of our workforce 
to share in the success of the business. 
During the year in review participating 
employees were both granted SAYE 
option grants and also able to exercise 
awards made in 2017 and 2018.

Annual Report and Accounts 2021 Norcros plc

61

Corporate governanceRemuneration Committee annual statement 2021 continued

Remuneration disclosure

This Directors’ Remuneration Report 
has been prepared in accordance 
with the provisions of the Companies 
Act 2006 and Schedule 8 of the 
Large and Medium-sized Companies 
and Groups (Accounts and Reports) 
(Amendment) Regulations 2013. The 
Report meets the requirements of 
the UK Listing Authority’s Listing 
Rules and the Disclosure and 
Transparency Rules. In this Report, 
we describe how the principles of 
good governance relating to 
Directors’ remuneration, as set out in 
the UK Corporate Governance Code 
(the Code), are applied in practice. 
The Remuneration Committee 
confirms that throughout the 
financial year the Group has 
complied with these governance 
rules and best practice provisions set 
out in the Code except as regards 
the alignment of Executive Director 
pension contributions with those 
for the workforce as a whole. The 
Remuneration Committee set out 
its approach to this in its report last 
year, and it intends to implement 
this approach when the 
opportunity arises.

2022 remuneration
Setting the remuneration arrangements for 
the Executive Directors remains challenging 
in the context of ongoing uncertainty 
about the longer-term impact of the 
pandemic. However, when doing so we 
have continued to have at all times regard 
to the interests of all our stakeholders 
– our employees in particular. 

Salaries were reviewed in April 2021 and an 
increase of 3% was agreed, in line with the 
increase in salaries for our workforce as a 
whole. Salary and total remuneration levels 
are kept under periodic review, with reference 
to internal and external comparisons, to 
ensure these remain appropriate. The 
Committee has also agreed challenging 
operating profit targets for the annual 
bonus in relation to the 2022 financial year. 
APSP awards for the current financial year 
will be made in accordance with our 
remuneration policy and normal practice 
later in the year and will be announced at 
that time. For these awards (as with all 
aspects of Executive Director remuneration 
more generally), I will, as Chair of the 
Remuneration Committee, ensure that 
decisions are taken in the best interests of 
all stakeholders and aligned to the purpose 
and values of Norcros plc.

Alison Littley
Chair of the Remuneration Committee
9 June 2021

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Norcros plc Annual Report and Accounts 2021

Corporate governanceDirectors’ remuneration policy report

Directors’ remuneration policy
This section of the report sets out the remuneration policy for Executive Directors and Non-executive Directors, which was approved by a 
binding shareholder vote at the 2020 AGM. The policy came into effect on that date and will remain effective for up to a three-year period 
ending on the date of the 2023 AGM. Minor amendments have been made to the drafting of this Policy Report from the version approved 
by shareholders in 2020 (which can be found in the 2020 Annual Report) including: (i) the data used in the pay-for-performance scenarios; 
(ii) page references; and (iii) the section on Non-executive Director letters of appointment, to reflect changes in Board composition during 
the 2021 financial year.

Executive Director remuneration policy table
This policy has been designed to support the principal objective of enabling the Group to attract, motivate and retain the people it needs 
to maximise the value of the business.

Assessment of policy against the 2018 UK Corporate Governance Code (Code)

The Committee believes that the proposed policy complies 
with the six pillars set out in paragraph 40 of the Code. 

Clarity: The Committee believes that the disclosure of the 
remuneration arrangements is transparent with clear rationale 
provided on its maintenance and any changes to policy. The 
Committee remains committed to consulting with 
shareholders on the policy and its implementation. 

Simplicity: The policy and the Committee’s approach to 
implementation is simple and well understood. The performance 
measures used in the incentive plans are well aligned to the 
Group’s strategy. 

Risk: The Committee has ensured that remuneration 
arrangements do not encourage and reward excessive risk 
taking by setting targets to be stretching and achievable, with 
discretion to adjust formulaic bonus and APSP outcomes. 

Predictability and proportionality: The link of the performance 
measures to strategy and the setting of targets balances 
predictability and proportionality by ensuring outcomes do 
not reward poor performance. 

Culture: The policy is consistent with the Group’s culture as 
well as strategy, therefore driving behaviours that promote 
the long-term success of the Company for the benefit of 
all stakeholders.

Component and objective

Operation

Opportunity

Performance measures

Base salary

To enable the Group to 
attract, motivate and retain 
the people it needs to 
maximise the value of 
the business

Pension

To provide a level of 
retirement benefit that 
is competitive in the 
relevant market

Generally reviewed each year, with 
increases effective 1 April with 
reference to salary levels at other 
FTSE companies of broadly similar 
size or sector to Norcros.

Salaries in respect of the year 
under review (and for the 
following year) are disclosed 
in the Annual Report 
on Remuneration.

n/a

The Committee also considers the 
salary increases applying across 
the rest of the UK business when 
determining increases for 
Executive Directors.

Base salary increases are applied 
in line with the outcome of the 
annual review.

Salary increases for Executive 
Directors will normally not 
exceed those of the wider 
workforce over the period 
this policy will apply. Where 
increases are awarded in 
excess of the wider employee 
population, for example if 
there is a material change 
in the responsibility, size or 
complexity of the role, the 
Committee will provide the 
rationale in the relevant year’s 
Annual Report on Remuneration.

Executive Directors receive pension 
contributions (either as a direct 
payment or a cash allowance).

Base salary is the only element of 
remuneration that is pensionable.

The current Executive Directors, 
Nick Kelsall and Shaun Smith, 
receive a Company 
contribution of a maximum 
of 15% of base salary. 

n/a

Executive Director 
appointments from 1 April 
2020 will receive a Company 
contribution in line with that 
available for the wider workforce 
in the relevant market.

Annual Report and Accounts 2021 Norcros plc

63

Corporate governanceDirectors’ remuneration policy report continued

Executive Director remuneration policy table continued

Component and objective

Operation

Opportunity

Performance measures

Benefits

Provision of benefits in line 
with the market

Executive Directors are provided with 
a company car (or a cash allowance 
in lieu thereof) and medical 
insurance. Other benefits may be 
introduced from time to time to 
ensure the benefits package 
is appropriately competitive 
and reflects the needs and 
circumstances of the Group and 
individual Executive Director.

Annual bonus 
and Deferred Bonus  
Plan (DBP)

To focus Executive 
Directors on achieving 
demanding annual targets 
relating to Group 
performance and 
encourage retention

Approved Performance 
Share Plan (APSP)

To incentivise Executive 
Directors to deliver 
long-term performance by 
aligning their performance 
with shareholders’ interests

Performance targets are set at the 
start of the year and aligned with the 
annual budget agreed by the Board. 
At the end of the year, the Committee 
determines the extent to which these 
targets have been achieved.

50% of the total bonus payment is 
paid in cash, and 50% is converted 
into nil-cost options over Norcros 
shares under the Deferred Bonus Plan 
(DBP). These options are exercisable 
after three years, subject to 
continued employment and malus (in 
whole or in part) during the deferral 
period in the event of a material 
misstatement in accounting records, 
gross misconduct, calculation error 
or corporate failure.

Cash bonuses may be subject to 
clawback over the deferral period 
in similar circumstances as 
identified above.

A payment equivalent to the dividends 
that would have accrued on deferred 
bonus awards that vest will be made 
to participants on vesting.

APSP awards comprise annual 
conditional awards of nil-cost options 
following the announcement of the 
Group’s final results.

Awards normally vest after three 
years, subject to the achievement of 
a performance condition and 
continued employment with the 
Group until the vesting date.

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Norcros plc Annual Report and Accounts 2021

Benefits may vary by role, and 
the level is determined each 
year to be appropriate for the 
role and circumstances of 
each individual Executive 
Director.

It is not anticipated that the 
cost of benefits (as set out in 
the Annual Report on 
Remuneration) would increase 
materially over the period for 
which this policy will apply.

The Committee retains the 
discretion to approve a higher 
cost in exceptional 
circumstances (e.g. relocation 
expenses or an expatriation 
allowance on recruitment, etc.) 
or in circumstances where 
factors outside the Company’s 
control have changed 
materially (e.g. market 
increases in insurance costs).

Maximum opportunity: 100% 
of base salary.

Target opportunity: 50% of 
base salary.

For threshold performance, 
the bonus payout is up to 25% 
of maximum. 

n/a

The bonus will be based primarily 
on the achievement of financial 
performance targets but may, from 
time to time, include non-financial 
performance measures (the 
weighting of which, if any, will 
be capped at 20% of the total 
opportunity). Details of the measures 
on which the bonus will be based 
shall be disclosed in the relevant 
Annual Report on Remuneration.

The Committee has discretion 
to adjust the formulaic bonus 
outcomes (including down to zero) 
within the limits of the scheme 
to ensure alignment of pay 
with performance.

Further details including targets 
attached to the bonus for the 
year under review are given on 
page 72 of the Annual Report 
on Remuneration.

Maximum opportunity: 100% 
of base salary.

Threshold performance results 
in 25% vesting.

Details of actual APSP awards 
in respect of each year will be 
disclosed in the Annual Report 
on Remuneration.

Vesting of APSP awards is 
dependent upon the Group’s 
financial performance over a 
three-year period. Details of the 
measures attaching to each award 
cycle will be disclosed in the 
relevant Annual Report on 
Remuneration. At the start of each 
cycle, the Committee will 
determine the targets that will 
apply to an award. 

Corporate governanceComponent and objective

Operation

Opportunity

Performance measures

If the performance targets are not 
met at the end of the performance 
period, awards will lapse.

The Committee has discretion to 
adjust the formulaic APSP 
outcomes within the limits of the 
scheme if certain relevant events 
take place (e.g. a capital 
restructuring, a material 
acquisition/divestment, etc.) with 
any such adjustment to result in the 
revised targets being no more or 
less challenging to achieve.

The Committee will consult major 
shareholders on changes to the 
APSP, although it retains discretion 
to make non-significant changes to 
the performance measure without 
reverting to a full shareholder vote.

Further details, including the targets 
attached to the APSP in respect of 
each year, are disclosed in the 
Annual Report on Remuneration.

Savings capped at the 
individual monthly limit set by 
HMRC (or other such lower 
limit as the Committee may 
determine) from time to time.

n/a

n/a

n/a

Approved Performance 
Share Plan (APSP) 
(continued)

SAYE

To encourage the ownership 
of Norcros plc shares

Shareholding 
requirements

To align Executive Director 
and shareholder interests 
and reinforce long-term 
decision making, including 
for a period following 
cessation of employment

To the extent an award vests, 
Executive Directors will be required 
to hold net vested shares for an 
additional holding period of 
two years.

A payment equivalent to the 
dividends that would have accrued 
on APSP awards that vest will be 
made to participants on vesting.

APSP awards are also subject to 
malus over the vesting period and 
clawback over the holding period (in 
both cases in whole or in part) in the 
event of a material misstatement in 
accounting records, gross 
misconduct, calculation error or 
corporate failure.

An HMRC-approved scheme where 
employees (including Executive 
Directors) may save up to the 
individual monthly limit set by HMRC 
from time to time over three years. 
Options are granted at a discount of 
up to 20%.

Executive Directors are required to 
retain at least 50% of any DBP or 
APSP awards that vest (net of tax) 
until they have built up a personal 
holding of Norcros plc shares worth 
a defined multiple of their salaries 
(of at least 100% of salary).

Details of the in-post shareholding 
requirements that apply to the 
Executive Directors are set out in the 
Annual Report on Remuneration.

From 1 April 2020, Executive Directors 
will additionally be required normally 
to maintain a holding in Norcros plc 
shares for a period of two years after 
they cease to be a Director of the 
Group. For the first year this 
shareholding guideline will be equal 
to the lower of a Director’s actual 
shareholding at the time of their 
departure and the shareholding 
requirement in effect at the date of 
their departure, and for the second 
year 50% of that figure.

The specific application of this 
shareholding guideline will be at the 
Committee’s discretion. Only shares 
that are held beneficially by an 
Executive Director or their spouse or 
partner, or nil-cost options granted 
under the DBP on or after 27 July 2017 
count in the assessment of whether 
an Executive Director has met the 
required ownership level.

Annual Report and Accounts 2021 Norcros plc

65

Corporate governanceDirectors’ remuneration policy report continued

Notes to the policy table
Payments from previous awards
For the avoidance of doubt the Group will honour any commitment entered into, and Executive Directors will be eligible to receive 
payment from any award made, prior to the approval and implementation of the remuneration policy detailed in this report. Details of 
these awards are, and will be, disclosed in the Annual Report on Remuneration.

Performance measure selection and approach to target setting
The measures used in the annual bonus will be selected by the Committee to directly reinforce our medium-term growth-orientated 
strategy (see page 16 for further details of the strategy; details of the measures selected for use in the bonus for the year in review and 
for the coming year are set out in the Annual Report on Remuneration). For the APSP, the Committee shall select measures that are 
transparent, objective and effective measures of performance that are in the long-term interests of all of our shareholders (further details 
of the APSP measures are set out in the Annual Report on Remuneration).

Targets applying to the annual bonus and APSP are reviewed annually, based on a number of internal and external reference points. 
Annual bonus targets are aligned with the annual budget agreed by the Board. Annual bonus targets are considered to be commercially 
sensitive but will be disclosed retrospectively in next year’s Annual Report on Remuneration (see page 72 of the Annual Report on 
Remuneration). APSP targets reflect industry context, expectations of what will constitute appropriately challenging performance levels 
and factors specific to the Group. The Committee will determine the APSP targets at the time awards are made and these targets (along 
with other relevant details of the grant) will be disclosed in next year’s Annual Report on Remuneration.

Differences from remuneration policy for other employees
The remuneration policy for other employees is based on broadly consistent principles as described above. Annual salary reviews across 
the Group take into account Group performance, local pay and market conditions, and salary levels for similar roles in comparable companies.

Executives and senior managers are eligible to participate in annual bonus schemes. Opportunities and performance measures vary by 
organisational level, geographical region and an individual’s role. Other members of the Group senior leadership team participate in the 
APSP on similar terms as the Executive Directors, although award sizes may vary by organisational level. All UK and Republic of Ireland 
employees are eligible to participate in the Group’s SAYE scheme on identical terms.

Chief Executive Officer

Chief Financial Officer

Minimum

100%

£463k

Minimum

100%

£313k

On target

61%

26%

13%

£754k

On target

62%

26%

12%

£509k

Maximum

38%

31%

31%

£1,240k

Maximum

38%

31%

31%

£835k

Maximum 
+50% SPG

32%

27%

41%

£1,434k

Maximum 
+50% SPG

32%

27%

41%

£965k

 Fixed pay

 Annual bonus

 APSP

 Total

Performance scenario charts
The graphs above provide estimates of the potential future reward opportunity for Executive Directors, and the potential mix between the 
different elements of remuneration under four different performance scenarios: “Minimum”, “On target”, “Maximum” and “Maximum + 50% 
share price growth”. This information is for the current financial year, as explained below.

The potential opportunities illustrated above are based on the policy applied to the base salary at 1 April 2021. For the annual bonus, the 
amounts illustrated are those potentially receivable in respect of performance for the year to 31 March 2022. It should be noted that any 
bonus deferred into the DBP and APSP awards do not normally vest until the third anniversary of the date of grant. This is intended to 
illustrate the relationship between executive pay and performance. The values of the DBP and APSP assume no increase in the underlying 
value of the shares (except the APSP value under the “Maximum + 50% share price growth (SPG)” scenario) and actual pay delivered will 
further be influenced by changes in factors such as the Group’s share price and the value of dividends paid.

Valuation assumptions
The “Minimum” scenario reflects base salary, pension and benefits (i.e. fixed remuneration), being the only elements of the Executive 
Directors’ remuneration package not linked to performance.

The “On target” scenario reflects fixed remuneration as above, plus target bonus payout (50% of salary) and APSP threshold vesting at 
25% of the maximum award level.

The “Maximum” scenario reflects fixed remuneration, plus full payout under all incentives (100% of salary under each of the annual bonus 
and APSP).

The “Maximum + 50% share price growth” scenario reflects fixed remuneration, plus full payout under all incentives (100% of salary under 
each of the annual bonus and APSP). The value of the APSP additionally reflects 50% share price growth over the vesting period.

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Norcros plc Annual Report and Accounts 2021

Corporate governanceApproach to Executive Director recruitment and remuneration
External appointment
In cases of hiring or appointing a new Executive Director from outside the Group, the Remuneration Committee may make use of all 
existing components of remuneration, as follows:

Component

Policy

Base salary

The base salaries of new appointees will be determined by reference to relevant market data, experience and skills 
of the individual, internal relativities and the current salary of the incumbent in the role.

Benefits

Pension

Where a new appointee has an initial base salary set below market, the Committee may make phased increases over 
a period of three years, subject to the individual’s development and performance in the role.

As set out in the policy table, benefits may include (but are not limited to) the provision of a company car or car allowance, 
medical insurance, and any necessary expatriation allowances or expenses relating to an executive’s relocation.

New appointees will receive pension contributions into a defined contribution pension arrangement or an equivalent 
cash supplement, or a combination of both. Executive Director appointments from 1 April 2020 will receive a 
Company contribution in line with that available for the wider workforce in the relevant market. 

SAYE

New appointees will be eligible to participate on identical terms to all other employees.

Annual bonus

The bonus structure described in the policy table will apply to new appointees. The maximum opportunity will be 
100% of salary, pro-rated in the year of joining to reflect the proportion of that year employed. Performance 
measures may include strategic and operational objectives tailored to the individual in the financial year of joining.

50% of any bonus earned will be deferred into the DBP on the same terms as other Executive Directors.

APSP

New appointees will be granted annual awards under the APSP on the same terms as other Executive Directors, as 
described in the policy table. In exceptional circumstances, such as to facilitate the recruitment of an external hire, 
the Committee may, in its absolute discretion, make awards up to 150% of salary.

In determining the appropriate remuneration structure and level for the appointee, the Remuneration Committee will take into consideration 
all relevant factors to ensure that arrangements are in the best interests of our shareholders. It is not the intention of the Committee that a 
cash payment such as a “golden hello” would be offered. However, the Committee may make an award in respect of a new appointment 
to “buy out” incentive arrangements forfeited on leaving a previous employer, over and above the approach and award limits outlined in 
the table above. Any such award will be made under existing incentive structures, where appropriate, and will be subject to the normal 
performance conditions of those incentives. The Committee may also consider it appropriate to make “buy out” awards under a different 
structure, using the relevant Listing Rule, where necessary, to replicate the structure of forfeited awards. Any “buy out” award (however 
this is delivered) would have a fair value no higher than that of the awards forfeited, taking into account relevant factors including 
performance conditions, the likelihood of those conditions being met and the proportion of the vesting period remaining. Details of 
any such award will be disclosed in the first Annual Report on Remuneration following its grant.

Internal promotion to the Board
In cases of appointing a new Executive Director by way of internal promotion, the policy will be consistent with that for external 
appointees detailed in the table above (i.e. excluding the flexibility to make “buy out” awards). Where an individual has contractual 
commitments made prior to their promotion to the Board, and it is agreed that a commitment is to continue, the Group will continue to 
honour these arrangements even if there are instances where they would not otherwise be consistent with the prevailing Executive 
Director remuneration policy at the time of promotion.

Service contracts and policy for payment for loss of office
Executive Directors have signed rolling contracts, terminable on twelve months’ notice by either the Group or the Director. The Group 
entered into a contract with Nick Kelsall on 1 April 2011, and with Shaun Smith on 31 March 2016. Copies of these contracts are available to 
view at the Group’s registered office.

The Committee’s policy for Directors’ termination payments is to provide only what would normally be due to Directors had they remained 
in employment in respect of the relevant notice period, and not to go beyond their normal contractual entitlements. Any incentive 
arrangements will be dealt with subject to the relevant rules, with any discretion exercised by the Committee on a case by case basis 
taking into account the circumstances of the termination. Termination payments will also take into account any statutory entitlement at 
the appropriate level, to be considered by the Committee on the same basis. The Committee will monitor and where appropriate enforce 
the Directors’ duty to mitigate loss. When the Committee believes that it is essential to protect the Group’s interests, additional arrangements 
may be entered into (for example post-termination protections above and beyond those in the contract of employment) on appropriate terms.

Under the service contracts for each Executive Director, the Company has the discretion to terminate the employment lawfully without 
any notice by paying to the Director a sum equal to, but no more than, the salary and other contractual benefits of the Director. The 
payment would be in respect of that part of the period of notice which the Director has not worked, less any appropriate tax and other 
statutory deductions. The Director would be entitled to any holiday pay which may otherwise have accrued in what would have been the 
notice period. The Company may pay any sums due under these pay in lieu of notice provisions as one lump sum or in instalments of what 
would have been the notice period. If the Company elects to pay in instalments, the Director is under an express contractual duty to 
mitigate their losses and to disclose any third party income they have received or is due to receive. 

Annual Report and Accounts 2021 Norcros plc

67

Corporate governanceDirectors’ remuneration policy report continued

Service contracts and policy for payment for loss of office continued
The Company reserves the right to reduce the amount of the instalments by the amount of such income. The Committee would expect 
to include similar pay in lieu of notice provisions in any future Executive Director’s service contract. In the case of Nick Kelsall’s service 
contract, these pay in lieu of notice provisions can also be activated by Mr Kelsall if he exercises his contractual right to terminate his 
employment upon a change of control of the Company or a transfer of his employment to an acquirer of the Company’s business. The 
Committee would not envisage including a similar right to terminate in any future Executive Director’s service contract, and there is no 
such provision in Shaun Smith’s service contract.

Also under their service contracts, if the Director’s employment is terminated for whatever reason, they agree that they are not entitled 
to any damages or compensation to recompense them for the loss or diminution in value of any actual or prospective rights, benefits or 
expectations under or in relation to the APSP, the DBP, the SAYE plan or the annual discretionary bonus scheme. This is without prejudice 
to any of the rights, benefits or entitlements which may have accrued to the Director under such arrangements at the termination of employment.

The table below summarises how awards under the annual bonus, DBP and APSP are typically treated in specific circumstances, with the 
final treatment remaining subject to the Committee’s discretion:

Reason for cessation

Calculation of vesting/payment

Timing of payment/vesting

Annual bonus

Voluntary resignation or 
summary dismissal

All other circumstances

DBP

No bonus paid.

n/a

Bonuses are paid only to the extent that the associated objectives, 
as set at the beginning of the plan year, are met. Any such bonus 
would normally be paid on a pro-rata basis, taking account of the 
period actually worked.

At the normal payment date 
unless the Committee, in its 
absolute discretion, determines 
that awards should be paid out 
on cessation of employment.

Summary dismissal

Awards lapse.

n/a

At the normal vesting date 
unless the Committee, in its 
absolute discretion, determines 
that awards should vest on 
cessation of employment.

If the Committee determines that 
an award should vest, then awards 
will vest on their normal vesting 
date, unless the Committee, in its 
absolute discretion, determines 
that awards should vest on 
cessation of employment.

On change of control.

n/a

On cessation of employment 
unless the Committee, in its 
absolute discretion, 
determines otherwise.

Injury, illness, disability, 
death, retirement with the 
agreement of the Group, 
redundancy or employing 
company leaving the Group

Voluntary resignation 
or other reason not 
stated above

Unvested awards vest.

Unvested awards lapse unless the Committee, in its absolute 
discretion, determines that an award should vest. 

Change of control

Unvested awards will be pro-rated for the portion of the vesting 
period elapsed on change of control, unless the Committee, 
in its absolute discretion, determines otherwise. Awards may 
alternatively be exchanged for new equivalent awards in the 
acquirer, where appropriate.

APSP

Summary dismissal

Awards lapse.

Voluntary resignation, 
injury, retirement with the 
agreement of the Group, 
redundancy or other 
reason that the Committee 
determines in its absolute 
discretion

Unapproved option awards lapse unless the Committee, in its 
absolute discretion, determines otherwise. Awards that do not 
lapse will continue to be eligible to vest on the normal vesting date, 
subject to being pro-rated for time to the date of cessation of 
employment and performance over the complete performance 
period. The Committee may, in its absolute discretion, determine 
that awards shall vest on cessation in exceptional circumstances, 
subject to being pro-rated for time and performance to the date of 
cessation of employment.

Approved option awards lapse, except in the case of retirement 
with the agreement of the employer, when awards will vest, subject 
to pro-rating as stated above.

Any awards in a holding period will normally remain subject to the 
holding requirement until the period ends.

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Norcros plc Annual Report and Accounts 2021

Corporate governanceReason for cessation

Calculation of vesting/payment

Timing of payment/vesting

APSP (continued)

Death

Change of control

Immediately.

On change of control.

Unapproved option awards vest in full but may be subject to the 
application of the performance conditions attached to them. 
Approved option awards are pro-rated for time and performance 
to that date.

Unapproved option awards vest in full, but may be subject to the 
application of the performance conditions attached to them. 
Approved option awards are pro-rated for time and performance 
to that date.

Any awards in a holding period will normally be released.

Awards vest, subject to being pro-rated for time and performance 
to the date of cessation of employment, unless the Committee 
determines otherwise. Awards may alternatively be exchanged 
for new equivalent awards in the acquirer, where appropriate.

External appointments 
Executive Directors are permitted to take up non-executive positions on the boards of other companies, subject to the prior approval of 
the Board. The Executive Directors may retain any fees payable in relation to such appointment. Details of external appointments and the 
associated fees received are included in the Annual Report on Remuneration.

Consideration of employment conditions elsewhere in the Group
The Group seeks to promote and maintain good relations with employees and (where relevant) their representative bodies as part of its 
broader employee engagement strategy. The Committee is mindful of salary increases applying across the rest of the business in relevant 
markets when considering salaries for Executive Directors but does not currently consult with employees specifically on executive 
remuneration policy and framework.

Consideration of shareholder views 
The Committee considers shareholder views received during the year and at the Annual General Meeting each year, as well as guidance 
from shareholder representative bodies more broadly, in shaping remuneration policy. The vast majority of shareholders continue to 
express support for remuneration arrangements at Norcros. The Committee keeps the remuneration policy under regular review, to 
ensure it continues to reinforce the Group’s long-term strategy and aligns Executive Directors with shareholders’ interests. We will 
continue to consult shareholders before making any significant changes to our remuneration policy.

Non-executive Director remuneration policy
Non-executive Directors (including the Board Chair) have letters of appointment which specify an initial term of at least three years, 
although these contracts may be terminated at one month’s notice by either the Company or Director. In line with the UK Corporate 
Governance Code guidelines, all Directors are subject to re-election annually at the AGM.

Details of terms and notice periods for Non-executive Directors are summarised below:

Non-executive Director

David McKeith
Alison Littley
Former Non-executive Director
Mark Allen (until 15 April 2021) 

Date of 
appointment

24 July 2013
1 May 2019

1 May 2020

Notice period

1 month
1 month

1 month

Annual Report and Accounts 2021 Norcros plc

69

Corporate governanceDirectors’ remuneration policy report continued

Non-executive Director remuneration policy continued
It is the policy of the Board of Directors that Non-executive Directors are not eligible to participate in any of the Group’s bonus, long-term 
incentive or pension schemes. Details of the policy on fees paid to our Non-executive Directors are set out in the table below:

Component and objective

Operation

Opportunity

Performance 
measures

Fees

To attract and retain 
Non-executive Directors 
of the highest calibre 
with broad commercial 
experience relevant to 
the Group

The fee paid to the Chairman is determined by the 
Committee excluding the Chairman. The fees paid to 
the other Non-executive Directors are determined by 
the Chairman and the Executive Directors.

Fee levels are reviewed periodically, with any 
adjustments effective 1 April. Fees are reviewed by 
taking into account external advice on best practice 
and fee levels at other FTSE companies of broadly 
similar size and sector to Norcros. Time commitment 
and responsibility are also taken into account when 
reviewing fees.

Aggregate fees are limited to 
£350,000 p.a. by the Group’s 
Articles of Association.

n/a

Fee increases will be applied 
taking into account the 
outcome of the review.

The fees paid to Non-
executive Directors in 
respect of the year under 
review (and for the following 
year) are disclosed in the 
Annual Report on 
Remuneration.

Approach to Non-executive Director recruitment remuneration
In recruiting a new Non-executive Director, the Remuneration Committee will use the policy as set out in the table above. A base fee in line 
with the prevailing fee schedule would be payable for serving as a Director of the Board, with additional fees payable for acting as Chair of 
the Audit and Risk or Remuneration Committees.

70

Norcros plc Annual Report and Accounts 2021

Corporate governanceAnnual report on remuneration

The following section provides details of how our policy was implemented during the year ended 31 March 2021 and will be implemented 
in the year ending 31 March 2022. 

Remuneration Committee membership in the year ended 31 March 2021
The Remuneration Committee is responsible for recommending to the Board the remuneration policy for Executive Directors and the 
members of the Group’s senior management, and for setting the remuneration packages for the Board Chair and each Executive Director. 
The Committee’s responsibilities are set out in its Terms of Reference, which can be found on the Company’s website at www.norcros.com.

During the year under review, the following Directors were members of the Remuneration Committee:

•  Alison Littley (Committee Chair); 

•  David McKeith; 

•  Mark Allen (from appointment on 1 May 2020); and

•  Martin Towers (until stepping off the Board on 30 July 2020).

All members of the Committee are independent. They serve on the Committee for a minimum three-year term and a maximum of nine 
years, provided the Director remains independent. As part of an effectiveness review for the entire Board, an evaluation of the 
Remuneration Committee was undertaken in the year to 31 March 2021. We are pleased to report this review concluded that the 
Committee continues to operate effectively.

In addition, the Chief Executive Officer was invited to attend Committee meetings as appropriate to advise on specific questions raised 
by the Committee and on matters relating to the performance and remuneration of senior managers, other than in relation to his own 
remuneration. The Group Counsel and Company Secretary acts as secretary to the Committee. No individual was present while 
decisions were made regarding their own remuneration.

The Committee met eight times during the year. Attendance by individual members at meetings is detailed on page 52.

Main activities of the Committee during the year ended 31 March 2021
The main activities carried out by the Committee during the year under review were:

•  reviewing and setting salary levels for Executive Directors and senior management;

•  determining the annual bonus outcome for the year ended 31 March 2020;

•  setting operating profit targets for the annual bonus for the year ended 31 March 2021;

•  determining the APSP outcome for the 2018 APSP awards (which would have vested in 2021 if targets had been achieved);

•  calibrating EPS targets for, and granting of, 2020 APSP awards;

•  reviewing developments in remuneration governance;

•  reviewing and setting the fees payable to the Non-executive Board Chair; 

•  reviewing the pay policies and practices for the wider workforce; and

•  reviewing and aligning, where appropriate, the compensation and benefits provided to senior management.

Advisers
The Company used Mercer Kepler and then, from 1 January 2021, Ellason LLP as the independent remuneration adviser to the 
Remuneration Committee. Both Mercer Kepler and Ellason LLP are members and signatories of the Code of Conduct for Remuneration 
Consultants, details of which can be found at www.remunerationconsultantsgroup.com. In the year to 31 March 2021, Mercer Kepler and 
Ellason provided the following services:

Services provided

Ellason

Guidance on developments in remuneration governance and market trends (and implications for 
Norcros), remuneration benchmarking, Remuneration Report drafting support and general support 
to the Committee throughout the year.

Mercer Kepler

Guidance on developments in remuneration governance and implications for Norcros, support 
on setting incentive targets, and general support to the Committee throughout the year.

Fees 
(excl. VAT) 
£

£4,800

£8,600

Neither Mercer Kepler nor Ellason provide other services to the Company or its Directors and the Committee is satisfied that the advice it 
receives is independent. However, Mercer (Mercer Kepler’s parent company) provides limited services to the Company relating to its 
all-employee pension scheme.

Annual Report and Accounts 2021 Norcros plc

71

Corporate governanceAnnual report on remuneration continued

Summary of shareholder voting at the AGM
The following table shows the results of the binding vote on the remuneration policy and the advisory vote on the 2020 Annual Report on 
Remuneration at the 2020 AGM:

For (including discretionary)
Against

Total votes cast (excluding withheld votes)
Votes withheld

Total votes (including withheld votes)

Annual Report on Remuneration 
(2020 AGM)

Remuneration policy
(2020 AGM)

Total number
of votes

% of
votes cast

Total number
of votes

53,889,804
263,213

54,153,017
500

54,153,517

99.51%  
0.49%  

51,989,106
2,146,024

100.00%  

54,135,130
18,388

54,153,518

% of
votes cast

96.04%
3.96%

100.00%

The Committee welcomes the very strong support it continues to receive from shareholders for remuneration at Norcros.

Single figure for total remuneration for Executive Directors (audited information)
The following table provides a single figure for total remuneration of the Executive Directors for the year to 31 March 2021, together with 
comparative figures for the year to 31 March 2020. The values of each element of remuneration are based on the actual value delivered, 
where known. The value of the annual bonus includes the element of bonus deferred under the Deferred Bonus Plan.

Base salary1
Taxable benefits2
Annual bonus3
Long-term incentives4
Pension benefit5
SAYE6

Total fixed

Total variable

Total

Nick Kelsall

Shaun Smith

2021
£

358,297
16,086
377,155
—
60,723
3,320

2020
£

377,155  
16,070  
—  
107,476  
61,075  
—

2021 
£

240,647
13,086
253,313
—
36,097
—

2020
£

253,313
13,070
—
72,185
37,997
3,166

435,106

454,300

289,830

304,380

380,475

107,476

253,313

75,351

815,581

561,776  

543,143

379,731

1  Base salary for FY21 reflects no increase on FY20 salary and a 20% pay cut in the first 3 months of the year. This was an agreed salary reduction due to the impact of COVID-19 

to align the executive experience with that of our employees who were furloughed during the year.

2  Taxable benefits consist of car allowance (Nick Kelsall – 2021: £15,000, 2020: £15,000; and Shaun Smith – 2021: £12,000, 2020: £12,000) and private medical insurance. 

3  Annual bonus comprises both the cash annual bonus for performance during the year and, where applicable, the face value of the deferred bonus element on the date of deferral. 

Any deferred share element is deferred for three years. See “Annual bonus in respect of performance in the year ended 31 March 2021” below for further details.

4  For 2021, the APSP value of nil reflects the value of APSP awards granted in July 2018, of which 0% will vest to Nick Kelsall and Shaun Smith on 25 July 2021. For 2020, the APSP 
value has been trued up from that disclosed in last year’s Remuneration Report to reflect the Group’s share price of £1.85 on the date of vesting (16 November 2020) of awards 
granted in November 2017. The gain on exercise of share options for Nick Kelsall in the year was £235,923 and for Shaun Smith was £150,453.

5 

In 2021, pension benefits comprised cash in lieu (Nick Kelsall – £53,745; and Shaun Smith – £36,097) and amounts related to the defined benefit scheme (Nick Kelsall – £6,978). 
See “Total pension entitlements” on pages 73 and 74 for further details. The pension benefit provided to Nick Kelsall and Shaun Smith in 2020 comprises cash in lieu (Nick Kelsall 
– £56,573; and Shaun Smith – £37,997) and amounts related to the defined benefit scheme (Nick Kelsall – £4,502). 

6  Embedded gain on grant of Save As You Earn scheme grants made. See “2020 SAYE” on page 73 for further details.

Incentive outcomes for the year ended 31 March 2021 (audited information)
Annual bonus in respect of performance in the year ended 31 March 2021
The 2021 Annual Bonus Plan was based 100% on Group underlying operating profit performance for the year to 31 March 2021. The 
maximum annual bonus opportunity for the year was 100% of base salary for the Chief Executive Officer and for the Chief Financial 
Officer. Based on the Company’s performance in 2021, against the targets set following the start of the year (and once the impact of the 
COVID-19 pandemic could be better assessed), the Committee decided that the maximum annual bonus was payable to the Executive 
Directors. Further details, including the profit targets set and actual performance, are provided below:

Maximum
Target
Threshold

Underlying 
profit target
£m

26.4
24.0
22.0

Payout 
(% of max.)

100%
50%
25%

2020 
outturn 
£m

Bonus 
(% of max.)

32.5 1

100%

1  Target was set on a pre-IFRS 16 basis; therefore, the 2021 outturn has been assessed on a similar basis, i.e. underlying operating profit of £32.5m pre-IFRS 16 (reported £33.8m).

72

Norcros plc Annual Report and Accounts 2021

Corporate governance 
 
 
 
 
 
 
 
In keeping with good practice, the Committee reviewed the formulaic outcome of the annual bonus in the context of business performance 
and the wider stakeholder experience. In doing so, the Committee was particularly mindful that the bonus targets had been set to be 
stretching at a time of significant uncertainty. However, the Committee concluded that the formulaic outcome nevertheless reflected 
excellent results delivered in such challenging circumstances through exceptional leadership and the hard work of the Executive Directors 
and the wider senior management team. The Committee also concluded that the outcomes are aligned with the underlying performance 
of the Group more generally, and the experience of other stakeholders (including the decisions to repay government support, where 
appropriate, award one-off bonuses to all qualifying staff in recognition of their contribution during a challenging year and to re-instate a 
final dividend for the year). Accordingly, no discretion has been exercised in relation to the bonus outcome for the 2021 financial year.

2018 APSP awards vesting
Effective July 2018, APSP awards of 170,311 shares were granted to Nick Kelsall and of 114,388 shares to Shaun Smith. Vesting of these 
awards was based on Norcros’ aggregate diluted underlying EPS over the three financial years to 31 March 2021. Based on performance 
over this period against the targets originally set, the Committee has determined that these awards will each lapse in full on 25 July 2021, 
being the end of the relevant three-year vesting period according to the APSP rules. Performance targets and actual performance against 
these, as determined by the Committee, are summarised in the table below:

Threshold
Maximum

1  On a pre-IFRS 16 basis in line with targets.

Aggregate
underlying EPS

96.1p
109.7p

% vesting

25%
100%

Norcros’
performance

Award vesting
(% of APSP award)

92.5p 1 

0%

Scheme interests awarded in 2021 (audited information)
2020 DBP
During the year under review, no DBP awards were made to the Executive Directors due to the nil payout under the annual bonus relating 
to performance over the year to 31 March 2020.

2020 APSP
During the year under review, the following APSP awards were granted to the Executive Directors:

Nick Kelsall

Shaun Smith

Basis of award
Grant date
Number of nil-cost options granted
Grant-date share price (p)
Grant-date face value (£)
Normal vesting date
Performance period
Performance conditions

Holding period

100% of base salary
23 November 2020
194,409
194.0
377,153
23 November 2023
1 April 2020–31 March 2023
Underlying diluted EPS for year to 31 March 2023  
Threshold: 28.2p (0% of element vesting)
Maximum: 37.5p (100% of element vesting)
Straight-line vesting between these points
23 November 2023–23 November 2025

100% of base salary
23 November 2020
130,573
194.0
253,313
23 November 2023
1 April 2020–31 March 2023

23 November 2023–23 November 2025

Reflecting the ongoing near-term uncertainty of the business impact of the COVID-19 pandemic, the Committee concluded that, for 
2020 APSP awards, it would be more appropriate (and motivational for participants) to set EPS targets on the basis of 2023 financial year 
performance only. The Committee also concluded that it would be appropriate to set a wider performance range for the 2020 APSP cycle 
than has been typical practice at Norcros (to reflect the reduced visibility to performance over the medium term) but lower the payment 
at threshold from 25% to 0% of maximum. The Committee will keep under review its approach to calibrating the EPS performance range 
for future cycles going forward, and consider reverting to setting three-year cumulative EPS targets (with threshold vesting of 25% of 
maximum) at the appropriate time.

2020 SAYE
In the year ended 31 March 2021, Nick Kelsall entered into a savings contract under the SAYE and was granted 10,975 options under a 
SAYE savings contract which had an embedded value at the date of grant of £3,320. Shaun Smith did not enter into a further savings 
contract under the SAYE during the year as he is contracted under previous SAYE grants at the HMRC limits.

Total pension entitlements (audited information)
As part of their remuneration arrangements, Nick Kelsall and Shaun Smith are entitled to receive pension contributions from the Company. 
Under these arrangements, they can elect for those contributions to be paid in the form of taxable pension allowance, or direct payments 
into a personal pension plan or the Group’s UK defined contribution scheme. If a payment is made in the form of taxable pension 
allowance, the amount payable is not reduced to allow for employment taxes.

Annual Report and Accounts 2021 Norcros plc

73

Corporate governance 
 
 
 
 
 
 
Annual report on remuneration continued

Total pension entitlements (audited information) continued
During the year Nick Kelsall elected to take a taxable pension allowance of £53,745 (2020: £56,573) with no amounts paid directly into a 
pension scheme (2020: £nil). Shaun Smith elected to take a taxable pension allowance of £36,097 (2020: £37,997) with no amount paid 
into a personal pension plan (2020: £nil). In line with the Regulations, the single figure table reflects the total of these amounts, as well as 
the capitalised increase in accrued pension (net of inflation) under the UK defined benefit scheme, of which Nick Kelsall is a deferred 
member. Shaun Smith is not a member of the UK defined benefit scheme. Details of Executive Directors’ retirement benefits under the 
Group’s UK defined benefit scheme and taxable pension allowances are summarised in the following table:

Director

Nick Kelsall
Shaun Smith

Accrued
pension
£

24,194
—

Increase in
accrued
pension 
net of CPI
£

349
—

Transfer 
value of net
 increase
£

10,269
—

Additional
value of 
pension 
on early
retirement
£

Pension 
value in the 
year from
DB scheme
£

Pension value
in the year
from cash
 allowance
£

—
—

6,978
—

53,745
36,097

Total
£

60,723
36,097

Single figure for total remuneration for Non-executive Directors (audited information)
The table below sets out a single figure for the total remuneration received by each Non-executive Director for the year ended 31 March 
2021 and the prior year:

Mark Allen
Alison Littley
David McKeith
Martin Towers1

Total fee

2021 
£

93,300
43,700
43,700
31,167

2020 
£

—
46,000
46,000
110,000

1  Martin Towers stepped down from the Board on 30 July 2020.

Fees for 2021 reflect no increase on 2020 and a 20% reduction in fees volunteered by each Non-executive Director for the first three months 
of the year, to align with the experience of employees who were furloughed.

Payments to past Directors (audited information)
During the year under review, no payments were made to past Directors. 

Exit payments made in the year (audited information)
No exit payments to Directors were made during the year under review.

External appointments in the year
No external appointments were held by the Executive Directors during the year.

Percentage change in Director remuneration
The table below shows the percentage change in Director remuneration from 2020 to 2021, compared with the percentage change in 
remuneration for all UK staff employed in continuing operations. A UK subset of employees (who are employed by the UK operating 
subsidiary of Norcros plc) was selected as a suitable comparator group for this analysis because the Directors (who are employed or 
engaged by Norcros plc) are based in the UK (albeit with global roles and responsibilities) and pay changes across the Group vary widely 
depending on local market conditions (in particular fluctuations in the exchange rate between the South African Rand and British Pound). 
The comparison uses a per capita figure and accordingly this reflects an average across the Group’s businesses. No account is therefore 
taken of the impact of operational factors such as new joiners and leavers and the mix of employees.

Executive Directors
Nick Kelsall
Shaun Smith
Non-executive Directors
David McKeith
Alison Littley
Mark Allen3
Martin Towers
Average of other employees

1   Salary and fee figures are annualised for this comparison.

2   No bonus was paid in 2020.

3   No year on year comparison is shown as Mark Allen joined the Board during the 2021 financial year.

74

Norcros plc Annual Report and Accounts 2021

Salary or fees 1

Benefits 

Bonus 2

(5.0)%
(5.0)%

(5.0)%
(5.0)%
n/a
(5.0)%
(3.6)%

0.1%
0.1%

n/a
n/a
n/a
n/a
6.7%

n/a
n/a

n/a
n/a
n/a
n/a
n/a

Corporate governanceRelative importance of spend on pay
The table below shows shareholder distributions (i.e. dividends – there were no share buybacks in either year) and Norcros’ expenditure 
on total employee pay for the year under review and the prior year, and the percentage change year on year.

Dividends (i.e. total payments made in year)
Dividend per share (i.e. total dividend per share in pence in respect of year)
Total staff costs

2021
£m

—
8.2p
52.8

2020
£m

7.0
3.1p
60.7

% change

(100)%
164.52%
(13.0)%

CEO pay ratio
The Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (the Regulations) require certain companies 
to disclose the ratio of the Chief Executive’s pay, using the amount set out in the single total figure table (shown in this report on page 72), to 
that of the total remuneration of full-time equivalent UK employees at the 25th, median and 75th percentile. The required information is set out 
in the table below:

Year

2021

2020

2021

2020

Method

25th percentile 
pay ratio

Median 
pay ratio

75th percentile 
pay ratio

Option B

Option B

1:36.2

1:29.3

1:30.5

1:28.8

1:19.9

1:16.4

CEO pay (£)

P25 pay (£)

P50 pay (£)

P75 pay (£)

815,581

358,297

591,514 1

377,155

22,505

22,500

20,173

19,329

26,772

26,772

20,543

19,752

41,080

40,600

36,009

35,000

Total remuneration

Base salary

Total remuneration

Base salary

1  CEO’s single total pay figure as used for pay ratios in 2020 Annual Report on Remuneration.

The 25th percentile, median and 75th percentile figures used to determine the above ratios were selected by reference to the hourly pay 
figures for the Group’s UK workforce, taken from its gender pay gap statistics for the relevant year and from these identifying the three 
employees who are at each percentile point. The full-time equivalent annualised remuneration (comprising salary, benefits, pension, 
annual bonus and long-term incentives) for those employees for the year ended 31 March 2021 was then calculated. This methodology 
is defined in the Regulations as Option B, which was chosen as the most appropriate methodology given the employee demographics 
of the Group’s UK workforce. The trend year-on-year of pay ratios for each percentile is that the ratios have increased. This is explained 
by a proportionately greater increase in the variable elements of the CEO’s remuneration, relative to the comparators.

Performance graph and table
The following graph shows the ten-year TSR performance of the Company relative to the FTSE All-Share Construction & Materials Index. 
This comparator was chosen because the Company is a constituent member of this index.

Total shareholder return
(Value of £100 invested on 31 March 2011)

)
£
(

t
n
e
m
t
s
e
v
n

I

300

250

200

150

100

50

0

31 March
2011 

31 March
2012 

31 March
2013 

31 March
2014 

31 March
2015 

31 March
2016 

31 March
2017

31 March
2018 

31 March
2019 

31 March
2020 

31 March
2021 

 Norcros

 Construction & Materials

Annual Report and Accounts 2021 Norcros plc

75

Corporate governance 
Annual report on remuneration continued

Performance graph and table continued
The table below details the Group Chief Executive’s single figure of remuneration over the same period:

2012

2013

2014

2015

2016

2017

 2018 

 2019

2020

2021

CEO single figure 
of remuneration 
(£000)

Nick 
Kelsall

Nick 
Kelsall

Nick 
Kelsall

Nick 
Kelsall

Nick 
Incumbent
Kelsall
Total remuneration £380,780 £526,282 £917,530 £1,161,288  £928,764 £1,025,158  £971,710 £970,860 £561,776 £815,581 
Annual bonus 
(as a % of max. 
opportunity)
APSP vesting 
(as a % of max. 
opportunity)

Nick 
Kelsall

Nick 
Kelsall

Nick 
Kelsall

Nick 
Kelsall

Nick 
Kelsall

100%

100%

100%

100%

100%

99%

69%

50%

50%

68%

58%

26%

54%

61%

81%

n/a

n/a

—

—

—

Implementation of Executive Director remuneration policy for the year to 31 March 2022
The Remuneration Committee conducted a thorough review of Executive Directors’ remuneration, effective 1 April 2021. The results of this 
review are as follows:

Base salary
Base salaries were reviewed taking into account individual performance and competitive practice for similar roles in the Company’s 
remuneration peer group, and remuneration awards within the Group. As explained in the Annual Statement on remuneration on page 62, 
Executive Directors’ salaries were reviewed in April 2021 and an increase of 3% was agreed, which is in line with the increases in salaries for 
our workforce as a whole. Therefore, for the year ending 31 March 2022, base salaries will be £388,470 for Nick Kelsall and £260,912 for 
Shaun Smith. 

Pension
There is no change in the contribution percentage for Executive Directors for the year ending 31 March 2022, which remains at 15% of salary.

Benefits
There is no change in the car allowance for Executive Directors for the year ending 31 March 2022, which is £15,000 p.a. for Nick Kelsall 
and £12,000 p.a. for Shaun Smith.

Annual bonus
The annual bonus opportunity for Executive Directors will remain unchanged for the 2022 financial year with a maximum bonus 
entitlement of 100% of salary. The bonus outcome for Executive Directors will continue to be based entirely on Group underlying 
operating profit. Of any bonus earned 50% will be deferred into nil-cost options for a further three years under the DBP. Annual bonus 
targets will be disclosed in next year’s Annual Report on Remuneration, subject to these no longer being considered by the Board to be 
commercially sensitive.

APSP
The structure of APSP awards to be made in the 2022 financial year will be unchanged from 2020. Awards with face values of 100% of 
salary will be granted to the Executive Directors, with vesting subject to the achievement of suitable EPS targets in accordance with the 
Remuneration Policy. To the extent an award vests, vested shares will be subject to a further two-year holding period. The Committee will 
determine targets at the time awards are made and these targets (along with other relevant details of this grant) will be disclosed in next 
year’s Annual Report on Remuneration.

SAYE
Nick Kelsall and Shaun Smith will continue to be able to participate in any SAYE contract offered to all employees, on identical terms.

Implementation of Non-executive Director remuneration policy for the year to 31 March 2022
The Committee has reviewed the Board Chair’s fee and concluded to increase this by 3%, in line with the salary increases for our 
workforce as a whole. The Board Chair and the Executive Directors reviewed Non-executive Director fees at the same time and likewise 
concluded that a 3% increase to each of the base fee and additional fees (for chairing a Committee or having other specific 
responsibilities) was appropriate. Accordingly, for the 2022 financial year, Non-executive Director fees will be as follows:

Non-executive Director

Board Chair1
Non-executive Director
Additional fee for chairing Audit and Risk or Remuneration Committees

1  Board Chair’s fee increased to £125,000 effective 1 August 2020.

Fee at
1 April 2021

Fee from
1 April 2020

Percentage
increase

£128,750
£41,200
£6,180

£110,000
£40,000
£6,000

3% 1
3%
3%

Following the announcement that Mark Allen was stepping down from the Board with effect from 15 April 2021, the Board appointed David 
McKeith as Acting Board Chair. Mr McKeith will be paid the Board Chair fee set out in the table above on a pro-rata basis during his tenure in 
this role. During this period, he will not receive any additional fee for chairing the Audit and Risk Committee.

76

Norcros plc Annual Report and Accounts 2021

Corporate governanceExecutive Director shareholdings (audited information)
The table below shows the shareholding of each Executive Director and their respective shareholding requirement as at 31 March 2021:

Options held

Nick Kelsall
Shaun Smith

Shares owned

1,675,686
224,491

Vested but
not exercised 

Unvested
and subject
to performance 

Unvested but 
not subject
to performance 

Shareholding
 guideline 
% of salary

% current 
holding

% potential
holding

Requirement
met?

—
—

370,649
248,943

104,585
71,546

100%
100%

1,063%
212%

1,129%
279%

Yes
Yes

Current shareholding is based on shares owned outright and valued using the average share price over three months ended 31 March 2021 
of 227p. The potential shareholding includes shares owned outright and shares vested but not exercised and shares not under performance 
conditions, valued using the average share price over three months ended 31 March 2021 of 227p.

Details of the options held are provided in the table below.

Directors’ share scheme interests (audited information)
Share options

Nick Kelsall

Scheme

DBP

Date
of grant

Vested
date

Expiration
date

Exercise
price

Shares
under 
option
1 April
2020

Granted
in 2021

Vested
in 2021

Exercised
in 2021

Lapsed
in 2021

16.11.17 16.11.20 16.11.27
25.07.18 25.07.21 25.07.28
23.07.19 23.07.22 23.07.29

— 68,920
41,337
—
52,273
—

Total 162,530

—
—

—

APSP

16.11.17 16.11.20 16.11.27
25.07.18 25.07.21 25.07.28
23.07.19 23.07.22 23.07.29
23.11.20 23.11.23 23.11.30

— 205,494
— 170,311
— 176,240
—

—
—
—
— 194,409

— 68,920
—
—
—
—

—
—
—

— 68,920

— 93,610

— 52,606 152,888
—
—
—
—
—
—

—
— 170,311
— 176,240
— 194,409

SAYE

14.12.17 01.03.21 31.08.21
23.12.20 01.03.24 01.08.24

159p
164p

11,278
—

—
10,975

—
—

11,278
—

—
—

—
10,975

Total 552,045 194,409

— 52,606 152,888 540,960

Total

11,278

10,975

— 11,278

— 10,975

Shares
under 
option
31 March
2021

—
41,337
52,273

Shaun Smith

DBP

16.11.17 16.11.20 16.11.27
25.07.18 25.07.21 25.07.28
23.07.19 23.07.22 23.07.29

— 45,993
27,764
—
35,108
—

Total 108,865

APSP

16.11.17 16.11.20 16.11.27
25.07.18 25.07.21 25.07.28
23.07.19 23.07.22 23.07.29
23.11.20 23.11.23 23.11.30

— 138,018
— 114,388
— 118,370
—

— 130,573

—
—
—

—

—
—

— 45,993
—
—
—
—

—
—
—

—
27,764
35,108

— 45,993

— 62,872

— 35,333 102,685
—
—
—
—
—
—

—
— 114,388
— 118,370
— 130,573

SAYE

13.12.19 01.03.23 31.08.23

208p

8,674

Total

8,674

—

—

—

—

—

—

—

—

8,674

8,674

Total 370,776 130,573

— 35,333 102,685 363,331

Performance

Threshold
Maximum

1  Based on outcome of final year (year to 31 March 2023).

Three-year aggregate EPS targets

March 2023 EPS 1

% vesting

16.11.17 award

25.07.18 award

23.07.19 award

23.11.20 award 

25%
100%

91.8p
104.7p

96.1p
109.7p

105.0p
119.1p

28.2p
37.5p

Annual Report and Accounts 2021 Norcros plc

77

Corporate governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Annual report on remuneration continued

Directors’ share scheme interests (audited information) continued
Shareholder dilution
The Group’s share incentive plans operate in line with the Investment Association’s Principles, which require that commitments under 
all-share schemes satisfied by newly issued shares must not exceed 10% of the issued share capital in any rolling ten-year period, of which 
up to 5% may be used to satisfy options under executive share schemes. The Group’s position against the dilution limits at 31 March 2021 
was 6.0% for the all-share schemes limit and 3.2% for executive schemes.

Statement of Directors’ shareholding and share interests (audited information)

Director

Nick Kelsall
Shaun Smith
Mark Allen
David McKeith
Alison Littley

This report was approved by the Board of Directors on 9 June 2021 and signed on its behalf by:

Alison Littley
Chair of the Remuneration Committee
9 June 2021

31 March 2021
Ordinary shares

31 March 2020
Ordinary shares

1,675,686
224,491
50,000
17,941
—

1,600,000
143,165
50,000
17,941
—

78

Norcros plc Annual Report and Accounts 2021

Corporate governanceDirectors’ report

The Directors present their Annual Report and the audited 
consolidated financial statements for the year ended 
31 March 2021.

Principal activities
The Company acts as a holding company for the Norcros Group. 
The Company’s registered number is 3691883 and the Company 
is registered and domiciled in England.

The Group’s principal activities are the development, manufacture 
and marketing of bathroom and kitchen products in the UK and 
South Africa.

Results and dividends
The information that fulfils the requirements of the Business Review, 
which is incorporated in the Directors’ Report by reference, including 
the review of the Group’s business and future prospects, is included 
in the Chair’s Statement, the Chief Executive Officer’s Statement and 
the Strategic Report on pages 2 to 46. Key performance indicators 
are shown on page 18.

The Directors recommend a final dividend for the year ended 31 
March 2021 of 8.2p (2020: £nil). This follows the decision not to pay 
an interim dividend earlier in the year, and is explained in the 
Chair’s Statement on page 8 and the Chief Financial Officer’s 
Statement on page 30.

Directors’ and officers’ liability insurance and indemnities
The Company purchases liability insurance cover for its directors 
and officers which gives appropriate cover for any legal action 
brought against them. The Company also provides an indemnity 
for its Directors (to the extent permitted by the law) in respect of 
liabilities which could occur as a result of their office. This indemnity 
does not provide cover should a Director be proven to have acted 
fraudulently or dishonestly.

Purchase of own shares
In 2007 the Company formed the Norcros Employee Benefit Trust 
(the Trust). The purpose of the Trust is to meet part of the Company’s 
liabilities under the Company’s share schemes. The Trust acquired 
132,551 shares during the year (2020: 485,712). At the Company’s 
2020 Annual General Meeting, the shareholders authorised the 
Company to make market purchases of up to 8,057,165 ordinary 
shares. At the forthcoming Annual General Meeting, shareholders 
will be asked to renew the authority to purchase its own shares for 
another year. Details are contained in the AGM Notice of Meeting 
on pages 130 to 134.

Employees/fostering business relations
Details of the Group’s engagement with, and policies towards, its 
employees are contained on page 42. Details of how the Group 
fosters good business relations with its suppliers and other 
business partners are contained on pages 45 and 46. All these 
details form part of the Directors’ Report and are incorporated 
into it by cross reference.

Directors
Biographical details of the present Directors are set out on pages 
48 and 49 and on the Company’s website: www.norcros.com. The 
Directors who served during the year and to the date of this report 
are set out below:

Director

Mark Allen

David McKeith

Alison Littley
Nick Kelsall
Shaun Smith

Role

Chair
(appointed 1 May 2020, resigned 15 April 2021)
Non-executive Director
(Acting Chair from 16 April 2021)
Non-executive Director
Chief Executive Officer
Chief Financial Officer

The interests of the Directors in the shares of the Company at 
31 March 2021 and 31 March 2020 are shown on page 78.

Substantial shareholdings
As at 8 June 2021 the Company had received notification that the 
following were interested in voting rights representing 3% or more 
of the Company’s issued share capital: 

Name

Premier Miton Group
Canaccord Genuity Group Inc
J O Hambro Capital Management Ltd
FIL Ltd 
Artemis Fund Managers
M&G plc
Allianz Global Investors GmbH
SVM Asset Management
Gresham House Asset Management
Invesco Ltd

% of total 
voting rights

10.06
9.75
9.73
7.50
7.40
6.65
5.03
4.95
3.47
3.12

Energy and greenhouse gas emissions reporting
The Board presents this report in order to meet the Company’s 
obligation under The Companies (Directors’ Report) and Limited 
Liability Partnerships (Energy and Carbon Report) Regulations 2018 
to disclose the Group’s worldwide emissions of the “greenhouse 
gases” (GHGs) attributable to human activity measured in tonnes 
of carbon dioxide equivalent. As stated in the Corporate 
Responsibility and Sustainability section on pages 40 to 45, the 
Company is committed to reducing and minimising its impact on 
the environment. Examples of actions taken to increase energy 
efficiency are given there. 

Annual Report and Accounts 2021 Norcros plc

79

Corporate governanceDirectors’ report continued

Energy and greenhouse gas emissions reporting 
continued
Energy and GHG emissions data
Year ended 31 March

Tonnes of CO2e 
2021

Tonnes of CO2e 
2020

Emissions from:
Combustion of fuel and 
operation of facilities (Scope 1)

UK 13,610
Non-UK 31,331

44,941

63,143

Electricity, heat, steam and 
cooling purchased for own 
use (Scope 2)

UK 3,508
Non-UK 18,078

Total1,2

Company’s chosen intensity 
measurement (Emissions per £m 
of revenue)

21,586

66,527

30,284

93,427

205.2

273.2

1  Aggregate energy consumed (Scopes 1 and 2) expressed in kWh: 222,975,512 

(UK: 75,225,476 kWh. Non-UK: 147,750,036 kWh).

2  Percentage of energy consumption (UK and offshore area: non-UK): 

Scope 1  
Scope 2 
Scopes 1 and 2 
Aggregate consumed (kWh) 

30.3%:69.7% 
16.3%:83.7% 
25.7%:74.3% 
33.7%:66.3%

We have reported on all of the emission sources, being Scope 1 
and Scope 2 emissions. These are emissions from activities for 
which the Group is responsible, plus emissions resulting from the 
purchase of electricity, heat, steam or cooling by a business in the 
Group for its own use. Also reported are the figures for aggregate 
energy consumed by the Group, expressed in kWh. These sources 
use the same reporting boundary as for our consolidated financial 
statements. We do not have responsibility for any emission sources 
that are not included in our consolidated financial statements. We 
use as our chosen intensity measure the ratio of total emissions 
(measured in tonnes of CO2e) to the total revenue of the Group 
(£324.2m). This ratio is chosen because it enables us on a consistent 
basis year on year to compare energy use relative to the overall 
level of business activity in revenue terms.

The Group recognises that its Scope 1 and 2 GHG emissions only 
reflect a proportion of our total carbon footprint across the value 
chain. A more holistic approach to reducing our indirect impacts 
will be required to deliver the scale of reductions demanded by the 
climate science, and we keep the embodied carbon impacts of the 
materials we use and of our logistics supply chain under review.

We have used the GHG Protocol Corporate Accounting and 
Reporting Standard (revised edition), data gathered to fulfil our 
requirements under the CRC Energy Efficiency scheme, and 
emission factors from the UK Government’s GHG Conversion 
Factors for Company Reporting 2018. We use the best information 
available to us, such as invoice data or measured energy usage. 
Where no more suitable data sources are available, we have used, 
where practicable, estimates based on the appropriate information 
that is available to the Group.

Political donations
There were no political donations (2020: £nil).

Corporate governance
Details of the Group’s corporate governance are contained on 
pages 50 to 53. This Corporate Governance Report forms part of 
the Directors’ Report and is incorporated into it by cross reference.

Going concern
Having taken into account the principal risks and uncertainties 
facing the Group detailed on pages 34 to 38 in the Strategic 
Report, the Board considers it appropriate to prepare the financial 
statements on the going concern basis, as explained in note 1 
to the financial statements.

Financial risk management
The Group’s operations expose it to a variety of financial risks. 
Details of the risks faced by the Group are provided in note 21 
to the financial statements.

Takeover directive
The Company has only one class of shares, being ordinary shares, 
which have equal voting rights. The holdings of individual Directors 
are disclosed on page 78.

There are no significant agreements to which the Company is a 
party which take effect, alter or terminate in the event of a change 
of control of the Company, except for the banking facilities dated 
2 November 2017 in respect of the £120.0m unsecured revolving 
credit facility and the £30.0m accordion facility which contain 
mandatory prepayment provisions on a change of control.

There are no provisions within Directors’ employment contracts 
which allow for specific termination payments upon a change 
of control.

Statement of disclosure of information to auditor 
In the case of each of the persons who are Directors, the 
following applies:

(a)   so far as the Director is aware, there is no relevant audit 

information of which the Company’s auditor is unaware; and

(b)   they have taken all the steps that they ought to have taken as a 
Director in order to make themselves aware of any relevant 
audit information and to establish that the Company’s auditor 
is aware of that information.

Independent auditor
A resolution to re-appoint BDO LLP as auditor to the Company will 
be proposed at the Annual General Meeting.

Annual General Meeting
The Annual General Meeting of the Company will take place 
at 11.00 am on 21 July 2021 at Ladyfield House, Station Road, 
Wilmslow, Cheshire SK9 1BU. The notice convening that meeting, 
together with the resolutions to be proposed, appears on pages 
130 to 134 of this document. The Directors recommend that all 
shareholders vote in favour of all of the resolutions to be proposed, 
as the Directors intend to do so in respect of their own shares and 
consider that they are in the best interests of the Company and the 
shareholders as a whole.

By order of the Board

Research and development
The Group’s expenditure on research and development is disclosed 
in note 3 to the financial statements and is focused on the 
development of new products.

Richard Collins
Company Secretary 
9 June 2021

80

Norcros plc Annual Report and Accounts 2021

Corporate governanceStatement of Directors’ responsibilities

In respect of the Annual Report, the Directors’ 
Remuneration Report and the financial statements
The Directors are responsible for preparing the Annual Report, the 
Directors’ Remuneration Report and the financial statements in 
accordance with applicable law and regulation.

Company law requires the Directors to prepare financial 
statements for each financial year. Under that law the Directors 
have prepared the Group financial statements in accordance with 
international accounting standards and the Company financial 
statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards, comprising FRS 101, ‘Reduced disclosure framework’, 
and applicable law). Under company law the Directors must not 
approve the financial statements unless they are satisfied that they 
give a true and fair view of the state of affairs of the Group and 
Company and of the profit or loss of the Group and Company for 
that period. In preparing the financial statements, the Directors are 
required to:

•  select suitable accounting policies and then apply 

them consistently;

•  state whether applicable international accounting standards 
have been followed for the Group financial statements and 
United Kingdom Accounting Standards, comprising FRS 101, 
have been followed for the Company financial statements, 
subject to any material departures disclosed and explained in 
the financial statements;

•  make judgements and accounting estimates that are reasonable 

and prudent; and

•  prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group and 
Company will continue in business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group and 
Company’s transactions and disclose with reasonable accuracy 
at any time the financial position of the Group and Company 
and enable them to ensure that the financial statements and the 
Directors’ Remuneration Report comply with the Companies Act 
2006 and, as regards the Group financial statements, Article 4 of 
the IAS Regulation.

The Directors are also responsible for safeguarding the assets of 
the Group and Company and hence for taking reasonable steps for 
the prevention and detection of fraud and other irregularities.

The Directors are responsible for the maintenance and integrity of 
the Company’s website. Legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements may differ from legislation in other jurisdictions.

The Directors consider that the Annual Report and Accounts, taken 
as a whole, is fair, balanced and understandable and provides the 
information necessary for shareholders to assess the Group and 
Company’s performance, business model and strategy.

Each of the Directors, whose names and functions are listed in the 
Directors’ Report, confirm that, to the best of their knowledge:

•  the Company financial statements, which have been prepared 

in accordance with United Kingdom Generally Accepted 
Accounting Practice (United Kingdom Accounting Standards, 
comprising FRS 101, ‘Reduced disclosure framework’, and 
applicable law), give a true and fair view of the assets, liabilities, 
financial position and profit of the Company;

•  the Group financial statements, which have been prepared in 

accordance with international accounting standards in conformity 
with the requirements of the Companies Act 2006 and international 
financial reporting standards adapted pursuant to Regulation 
(EC) No. 1606/2002 as it applies to the European Union, give a 
true and fair view of the assets, liabilities, financial position and 
profit of the Group; and

•  the Strategic Report and the Directors’ Report include a fair 

review of the development and performance of the business 
and the position of the Group and Company, together with a 
description of the principal risks and uncertainties that it faces. 

In the case of each Director in office at the date the Directors’ 
Report is approved:

•  so far as the Director is aware, there is no relevant audit 

information of which the Group and Company’s auditor is 
unaware; and

•  they have taken all the steps that they ought to have taken as a 

Director in order to make themselves aware of any relevant audit 
information and to establish that the Group and Company’s 
auditor is aware of that information.

Nick Kelsall 
Chief Executive Officer 
9 June 2021

Shaun Smith
Chief Financial Officer

Annual Report and Accounts 2021 Norcros plc

81

Corporate governanceFinancial 
statements

83 

Independent auditor’s report

89  Consolidated income statement

90 

 Consolidated statement of 
comprehensive income

91  Consolidated balance sheet

92  Consolidated cash flow statement

93  Consolidated statement of changes in equity

94  Notes to the Group accounts

124  Parent Company balance sheet

125   Parent Company statement of 

changes in equity

126  Notes to the Parent Company accounts

130  Notice of Annual General Meeting

135  Explanatory notes

Johnson Tiles UK: One from the Select collection, offering a stunning yet simple range 
of porcelain wall and floor tiles. 
Vado: New mini mono basin mixer crafted by Vado for small basins or small bathrooms.

Independent auditor’s report
to the members of Norcros plc

Opinion on the financial statements
In our opinion:
•  the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 31 March 2021 

and of the Group’s profit for the year then ended;

•  the Group financial statements have been properly prepared in accordance with International Accounting Standards in conformity 

with the requirements of the Companies Act 2006;

•  the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards adopted 

pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union;

•  the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 

Accounting Practice (United Kingdom Accounting Standards, comprising FRS 101, ‘Reduced Disclosure Framework’; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006, and, as regards 

the Group financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements of Norcros plc (the Parent Company) and its subsidiaries (the Group) for the year ended 
31 March 2021 which comprise the Consolidated Income Statement, the Consolidated Statement of Comprehensive Income, the 
Consolidated and Parent Company Balance Sheets, the Consolidated Cash Flow Statement, the Consolidated and Parent Company 
Statements of Changes in Equity and notes to the financial statements, including a summary of significant accounting policies. The 
financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
International Accounting Standards in conformity with the requirements of the Companies Act 2006 and International Financial Reporting 
Standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union. The financial reporting framework that 
has been applied in the preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting Standards, 
including Financial Reporting Standard 101, ‘Reduced Disclosure Framework’ (United Kingdom Generally Accepted Accounting Practice).

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. Our audit opinion is 
consistent with the additional report to the Audit and Risk Committee. 

Independence
Following the recommendation of the Audit and Risk Committee, we were appointed by the shareholders on 30 July 2020 to audit the 
financial statements for the year ended 31 March 2021 and subsequent financial periods. The period of total uninterrupted engagement 
including retenders and re-appointments is one year. We remain independent of the Group and the Parent Company in accordance with 
the ethical requirements that are relevant to our audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied 
to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance with these requirements. The 
non-audit services prohibited by that standard were not provided to the Group or the Parent Company. 

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. 

The ongoing COVID-19 pandemic continues to have a significant impact worldwide, including in the countries in which the Group 
operates. Given the uncertainty that COVID-19 potentially brings to ongoing operations or the economies of the countries in which the 
Group operates, going concern and viability, specifically due to COVID-19, was considered a key audit matter. See disclosures in note 1.

Our evaluation of the Directors’ assessment of the Group and the Parent Company’s ability to continue to adopt the going concern basis 
of accounting and our response to the key audit matter included:

•  we obtained management’s assessment that supports the Board’s conclusions with respect to the disclosures provided around going 

concern and viability;

•  we challenged the rationale for the assumptions utilised in the forecasts, using our knowledge of the business and the sector and wider 

commentary available from competitors and peers;

•  we considered the appropriateness of management’s forecasts by testing their mechanical accuracy, assessing historical forecasting 

accuracy and understanding management’s consideration of downside sensitivity analysis;

•  we obtained an understanding of the financing facilities from the finance agreements, including the nature of the facilities, covenants 

and attached conditions;

•  we assessed the facility and covenant headroom calculations, and re-performed sensitivities on management’s base case and stressed 

case scenarios; and

•  we reviewed the wording of the going concern disclosures, and assessed its consistency with management’s forecasts.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually 
or collectively, may cast significant doubt on the Group and Parent Company’s ability to continue as a going concern for a period of at 
least twelve months from when the financial statements are authorised for issue. 

Annual Report and Accounts 2021 Norcros plc

83

Financial statementsIndependent auditor’s report continued
to the members of Norcros plc

Conclusions relating to going concern continued
In relation to the Parent Company’s reporting on how it has applied the UK Corporate Governance Code, we have nothing material to add 
or draw attention to in relation to the Directors’ statement in the financial statements about whether the Directors considered it appropriate 
to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of 
this report.

Overview

•  91% of Group profit before tax

Coverage of 
areas subject 
to a full scope 
audit

•  84% of Group revenue

•  87% of Group net assets

Key audit 
matters

Pension scheme assumptions

Going concern, specifically due to COVID-19

2021





Materiality

•  Group financial statements as a whole: £1.24m (based on a three year average of 5% of profit before tax 

adjusted for certain non-underlying items, including acquisition costs, impairment and exceptional items)

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal 
control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of management 
override of internal controls, including assessing whether there was evidence of bias by the Directors that may have represented a risk 
of material misstatement.

Our Group audit scope focused on the Group’s principal operating locations, being those in the UK, Ireland and South Africa. In the UK 
and Ireland, Norcros operates under seven separate divisions: Triton, Merlyn, Vado, Johnson Tiles, Croydex, Abode and Norcros Adhesives. 
In South Africa there are four divisions: Johnson Tiles South Africa, TAL, House of Plumbing and Tile Africa.

Consistent with the Group’s operations, we scoped our audit at a divisional level. In the UK, a full scope audit was performed by the UK 
engagement team on Triton, Vado and Johnson Tiles. 

The work at the South African operating divisions and at the Merlyn division, whose finance team is based in Ireland, was performed by 
BDO member firms from South Africa and Ireland respectively. With regards to the audit of overseas significant audit components, the 
Responsible Individual and senior members of the Group audit team were involved at all stages of the audit process, directing the planning 
and risk assessment work. The UK engagement team instructed the overseas teams to perform a full scope audit of the South African 
and Merlyn operations (both in the UK and Ireland). 

The UK engagement team attended planning calls with both the South African and Irish teams where the scope of their work was discussed, 
as well as attending planning calls with divisional management. The UK engagement team reviewed the working papers of the overseas 
teams and attended meetings with the overseas teams and the respective divisional management teams following completion of the work.

The Parent Company is accounted for by the Head Office finance team. The audit work in respect of the Parent Company was completed 
by the UK engagement team.

The remaining components of the Group were considered non-significant and these components were principally subject to analytical 
review procedures by the UK engagement team.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of 
the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and directing the efforts 
of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming 
our opinion thereon, and we do not provide a separate opinion on these matters. In addition to the matter referred to in the conclusions 
relating to going concern section above, we identified the following key audit matter. 

84

Norcros plc Annual Report and Accounts 2021

Financial statementsAn overview of the scope of our audit continued
Key audit matters continued
Key audit matter

How the scope of our audit addressed the key audit matter

Pension scheme assumptions 
Refer to note 1 – summary of significant accounting policies, key 
sources of estimation uncertainty and critical judgements in applying 
the Group’s accounting policies – and also to note 24.

We obtained the report from management’s actuary used in 
valuing the scheme’s liabilities, from which we assessed the 
appropriateness of the assumptions underpinning the valuation 
of the scheme liabilities. 

The Group has a defined benefit pension plan with a net liability of 
£18.3m (2020: £48.9m). A major constituent of this net liability is the 
value attributed to the gross liabilities of the pension scheme.

We consider there to be a significant risk concerning the 
appropriateness of the actuarial assumptions applied in calculating 
the Group’s defined benefit pension scheme liability of £416.1m 
(2020: £410.8m) as shown in note 24. 

The valuation of the Group’s pension scheme liability was performed 
by management’s external actuary and involves significant 
judgement from the Directors and the actuary in the choice of 
discount rate used and in the key sources of estimation uncertainty, 
in particular in relation to the inflation assumptions and mortality 
rates, as described in the Group’s accounting policies.

Specifically we challenged the discount rate, inflation and 
mortality assumptions applied in the calculation by using our 
auditor engaged pension experts to benchmark the assumptions 
applied against comparable third party data and assessed the 
appropriateness of the assumptions in the context of the Group’s 
own position.

We read the disclosures within the financial statements in respect 
of the defined benefit scheme and, based on our work, 
determined that they were consistent with accounting standards.

Key observations:
Based on our audit work, we considered the assumptions used in the 
calculation of the pension liability were within an acceptable range.

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We 
consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions of 
reasonable users that are taken on the basis of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality level, 
performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not necessarily be 
evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular circumstances of their 
occurrence, when evaluating their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality 
as follows:

Group financial statements 
2021

Parent Company financial statements
2021

Materiality

£1.24m

£0.37m

Basis for determining 
materiality

5% of three-year average of profit before tax adjusted for 
certain non-underlying items, including acquisition costs, 
impairment and exceptional items. 

Set based on component materiality at 30% of 
Group materiality. 

Rationale for the 
benchmark applied

We consider that using this basis for determining 
materiality is most appropriate as this provides a 
consistent year on year basis for determining materiality 
based on the underlying trading performance of the 
Group, but eliminating non-recurring items. It also reflects 
the interests of the users of the financial statements. A 
three-year average has been used given the fluctuating 
level of profit before tax from the impact of COVID-19 
during the current year.

Calculated as a percentage of Group materiality for 
Group reporting purposes, taking account of the 
aggregation risk.

Performance 
materiality

£0.80m (65% of materiality)

£0.24m (65% of Parent Company materiality)

Basis for determining 
performance 
materiality

This was considered appropriate given this was the first 
year that we have acted as auditor of the Group, and also 
given the approach to testing across the Group with a 
number of different significant components.

This was considered appropriate given this was the 
first year that we have acted as auditor of the Group.

Annual Report and Accounts 2021 Norcros plc

85

Financial statementsIndependent auditor’s report continued
to the members of Norcros plc

Our application of materiality continued
Component materiality
We set materiality for each component of the Group based on a percentage of between 30% and 50% of Group materiality dependent on 
the size and our assessment of the risk of material misstatement of that component. Component materiality ranged from £0.37m to 
£0.62m. In the audit of each component, we further applied performance materiality levels of 65% of the component materiality to our 
testing to ensure that the risk of errors exceeding component materiality was appropriately mitigated.

Reporting threshold 
We agreed with the Audit and Risk Committee that we would report to it all individual audit differences in excess of £25,000. We also 
agreed to report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

Other information
The Directors are responsible for the other information. The other information comprises the information included in the Annual Report 
other than the financial statements and our Auditor’s Report thereon. Our opinion on the financial statements does not cover the other 
information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion 
thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this 
gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Corporate governance statement
The Listing Rules require us to review the Directors’ statement in relation to going concern, longer-term viability and that part of the 
Corporate Governance Statement relating to the Parent Company’s compliance with the provisions of the UK Corporate Governance 
Statement specified for our review. 

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate Governance 
Statement is materially consistent with the financial statements or our knowledge obtained during the audit. 

Going concern 
and longer-term 
viability

Other Code 
provisions 

•  the Directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting 

set out on pages 39 and 94; and

•  the Directors’ explanation as to their assessment of the entity’s prospects, the period this assessment covers and 

why the period is appropriate set out on page 39.

•  the Directors’ statement on fair, balanced and understandable set out on page 81; 

•  the Board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on 

page 33; 

•  the section of the Annual Report that describes the review of effectiveness of risk management and internal control 

systems set out on page 57; and

•  the section describing the work of the Audit and Risk Committee set out on page 56.

86

Norcros plc Annual Report and Accounts 2021

Financial statementsOther Companies Act 2006 reporting 
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the Companies 
Act 2006 and ISAs (UK) to report on certain opinions and matters as described below. 

Strategic Report 
and Directors’ 
Report 

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the Strategic Report and the Directors’ Report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and

•  the Strategic Report and the Directors’ Report have been prepared in accordance with applicable legal requirements.

In light of the knowledge and understanding of the Group and Parent Company and their environment obtained in the 
course of the audit, we have not identified material misstatements in the Strategic Report or the Directors’ Report.

Directors’ 
remuneration

In our opinion, the part of the Directors’ Remuneration Report to be audited has been properly prepared in accordance 
with the Companies Act 2006.

Matters on which 
we are required 
to report by 
exception

We have nothing to report in respect of the following matters in relation to which the Companies Act 2006 requires 
us to report to you if, in our opinion:

•  adequate accounting records have not been kept by the Parent Company, or returns adequate for our audit have 

not been received from branches not visited by us; or

•  the Parent Company financial statements and the part of the Directors’ Remuneration Report to be audited are not 

in agreement with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration specified by law are not made; or

•  we have not received all the information and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the Statement of Directors’ Responsibilities, the Directors are responsible for the preparation of the financial 
statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is necessary 
to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which our 
procedures are capable of detecting irregularities, including fraud, is detailed below:

Based on our understanding and accumulated knowledge of the Group and the sectors in which it operates we considered the risk of acts 
by the Group which were contrary to applicable laws and regulations, including fraud and whether such actions or non-compliance might 
have a material effect on the financial statements. These included but were not limited to those that relate to the form and content of the 
financial statements, such as the Group accounting policies, International Accounting Standards, the UK Companies Act 2006, the Listing 
Rules and the UK Corporate Governance Code, and industry related, such as compliance with health and safety legislation, employment 
law and taxation legislation. All team members were briefed, including component audit teams, to ensure they were aware of any relevant 
regulations in relation to their work.

Annual Report and Accounts 2021 Norcros plc

87

Financial statementsIndependent auditor’s report continued
to the members of Norcros plc

Auditor’s responsibilities for the audit of the financial statements continued
Extent to which the audit was capable of detecting irregularities, including fraud continued
We evaluated management’s incentives and opportunities for fraudulent manipulation of the financial statements (including the risk of 
override of controls), and determined that the principal risks were related to posting inappropriate journal entries, revenue cut-off around 
the year end and management bias in accounting estimates. Our audit procedures included, but were not limited to:

•  agreement of the financial statement disclosures to underlying supporting documentation;

•  challenging assumptions and judgements made by management in its significant accounting estimates, in particular in relation to the 

Group’s defined benefit pension scheme liabilities (see key audit matter above) and customer rebate, incentive and promotional 
support accruals;

•  detailed testing of a sample of items for revenue cut off around the year end for all significant components to ensure they were 

accounted for in the correct period;

• 

identifying and testing journal entries, in particular any journal entries posted with unusual account combinations or including 
specific keywords;

•  discussions with management and those charged with governance, including consideration of known or suspected instances of 

non-compliance with laws and regulation and fraud;

•  review of minutes of Board meetings throughout the period; and

•  obtaining an understanding of the control environment in monitoring compliance with laws and regulations.

Our audit procedures were designed to respond to risks of material misstatement in the financial statements, recognising that the risk of 
not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve 
deliberate concealment by, for example, forgery or misrepresentations or through collusion. There are inherent limitations in the audit 
procedures performed and the further removed non-compliance with laws and regulations is from the events and transactions reflected 
in the financial statements, the less likely we are to become aware of it.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our Auditor’s Report.

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might state to the Parent Company’s members those matters we are required to 
state to them in an auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume 
responsibility to anyone other than the Parent Company and the Parent Company’s members as a body, for our audit work, for this report, 
or for the opinions we have formed.

Gary Harding (Senior Statutory Auditor)
for and on behalf of BDO LLP, Statutory Auditor
Manchester, United Kingdom
9 June 2021

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

88

Norcros plc Annual Report and Accounts 2021

Financial statementsConsolidated income statement
Year ended 31 March 2021

Continuing operations

Revenue

Underlying operating profit

IAS 19R administrative expenses

Acquisition related costs

Exceptional operating items

Operating profit

Finance costs

Finance income

IAS 19R finance cost

Profit before taxation

Taxation

Profit for the year

Earnings per share attributable to equity holders of the Company

Basic earnings per share:

From profit for the year

Diluted earnings per share:

From profit for the year

Weighted average number of shares for basic earnings per share (millions)

Alternative performance measures

Underlying profit before taxation (£m)

Underlying earnings (£m)

Basic underlying earnings per share

Diluted underlying earnings per share

Notes

2021
£m

2020
£m

2

324.2

342.0

24

5

5

6

6

24

7

9

9

9

8

8

9

9

33.8

(1.4)

(3.7)

(3.8)

24.9

(5.4)

—

(1.0)

18.5

(3.5)

15.0

32.3

(1.5)

(4.0)

(9.0)

17.8

(3.7)

1.7

(0.8)

15.0

(4.1)

10.9

18.6p

13.6p

18.6p

13.5p

80.6

80.3

30.6

25.1

31.2p

31.1p

28.8

22.8

28.4p

28.2p

Annual Report and Accounts 2021 Norcros plc

89

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of comprehensive income 
Year ended 31 March 2021

Profit for the year

Other comprehensive income and expense:

Items that will not subsequently be reclassified to the Income Statement

Actuarial gains/(losses) on retirement benefit obligations

Items that may be subsequently reclassified to the Income Statement

Cash flow hedges – fair value (loss)/gain in year net of taxation

Foreign currency translation of foreign operations

Other comprehensive income/(loss) for the year

Total comprehensive income/(loss) for the year

Items in this statement are disclosed net of tax.

Notes

24

21

2021
£m

15.0

2020
£m

10.9

24.1

(14.8)

(1.5)

5.3

27.9

42.9

—

(9.2)

(24.0)

(13.1)

90

Norcros plc Annual Report and Accounts 2021

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated balance sheet
At 31 March 2021

Non-current assets

Goodwill

Intangible assets

Property, plant and equipment

Right of use assets

Deferred tax assets

Current assets

Inventories

Trade and other receivables

Derivative financial instruments

Cash and cash equivalents

Current liabilities

Trade and other payables

Lease liabilities

Current tax liabilities

Derivative financial instruments

Financial liabilities – borrowings

Net current assets

Total assets less current liabilities

Non-current liabilities

Financial liabilities – borrowings

Pension scheme liability

Lease liabilities

Deferred tax liabilities

Other non-current liabilities

Provisions

Net assets

Financed by:

Share capital

Share premium

Retained earnings and other reserves

Total equity

Notes

11

12

13

14

22

15

16

21

17

18

19

21

20

20

24

19

22

26

23

25

2021
£m

60.8

32.8

28.0

19.6

—

2020
£m

60.1

36.4

29.0

20.6

4.7

141.2

150.8

78.1

64.6

—

28.3

78.9

60.5

2.0

47.3

171.0

188.7

(95.4)

(72.9)

(5.4)

(1.0)

(2.3)

—

(5.2)

(1.0)

—

(0.1)

(104.1)

(79.2)

66.9

208.1

(17.8)

(18.3)

(18.8)

(0.5)

(0.3)

(4.0)

109.5

260.3

(83.6)

(48.9)

(19.9)

—

(0.3)

(3.2)

(59.7)

(155.9)

148.4

104.4

8.1

30.2

110.1

8.1

29.9

66.4

148.4

104.4

The financial statements of Norcros plc, registered number 3691883, on pages 89 to 123, were authorised for issue on 9 June 2021 
and signed on behalf of the Board by:

Nick Kelsall 
Chief Executive Officer 

Shaun Smith
Chief Financial Officer

Annual Report and Accounts 2021 Norcros plc

91

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated cash flow statement
Year ended 31 March 2021

Cash generated from operations 

Income taxes paid

Interest paid

Net cash generated from operating activities 

Cash flows from investing activities

Purchase of property, plant and equipment and intangible assets

Acquisition of subsidiary undertakings (including payment of deferred consideration) net of 
cash acquired

Notes

27

Net cash used in investing activities 

Cash flows from financing activities

Proceeds from issue of ordinary share capital

Principal element of lease payments

Purchase of treasury shares

Repayment of borrowings

Drawdown of borrowings

Dividends paid to the Company’s shareholders

28

Net cash (used in)/generated from financing activities 

Net (decrease)/increase in cash at bank and in hand and bank overdrafts 

Cash at bank and in hand and bank overdrafts at the beginning of the year

Exchange movements on cash and bank overdrafts

Cash at bank and in hand and bank overdrafts at the end of the year

2021
£m

60.0

(3.5)

(3.2)

53.3

(2.8)

—

2020
£m

34.8

(5.3)

(3.5)

26.0

(4.8)

(9.2)

(2.8)

(14.0)

0.3

(4.3)

—

(66.0)

—

—

(70.0)

(19.5)

47.2

0.6

28.3

0.1

(3.8)

(0.9)

—

25.0

(7.0)

13.4

25.4

23.4

(1.6)

47.2

92

Norcros plc Annual Report and Accounts 2021

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity
Year ended 31 March 2021

Ordinary
share
capital
£m

Share
premium
£m

Treasury
reserve
£m

Hedging
reserve
£m

Translation
reserve
£m

Retained
earnings
£m

Total
equity
£m

8.0

29.9

(0.3)

At 1 April 2019

Comprehensive income:

Profit for the year

Other comprehensive (expense):

Actuarial loss on retirement 
benefit obligations

Foreign currency translation 
adjustments

Total other comprehensive 
expense for the year

Transactions with owners:

Shares issued

Dividends paid

Purchase of treasury shares

Settlement of share option 
schemes

Value of employee services

At 31 March 2020

Comprehensive income:

Profit for the year

Other comprehensive (expense)/
income:

Actuarial gain on retirement 
benefit obligations

Fair value loss on cash flow hedges

Foreign currency translation 
adjustments

Total other comprehensive 
(expense)/income for the year

Transactions with owners:

Shares issued

Dividends paid

Settlement of share option 
schemes

Value of employee services

—

—

—

—

0.1

—

—

—

—

8.1

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

29.9

—

—

—

—

—

0.3

—

—

—

At 31 March 2021

8.1

30.2

—

—

—

—

—

—

(0.9)

0.8

—

(0.4)

—

—

—

—

—

—

—

0.3

—

(0.1)

—

—

—

—

—

—

—

—

—

—

—

—

—

(1.5)

—

(1.5)

—

—

—

—

(12.5)

100.6

125.7

—

—

10.9

10.9

(14.8)

(14.8)

(9.2)

—

(9.2)

(9.2)

(14.8)

(24.0)

—

—

—

—

—

—

(7.0)

—

(1.3)

0.1

0.1

(7.0)

(0.9)

(0.5)

0.1

(21.7)

88.5

104.4

—

15.0

15.0

—

—

5.3

5.3

—

—

—

—

24.1

—

—

24.1

(1.5)

5.3

24.1

27.9

—

—

(0.5)

1.0

0.3

—

(0.2)

1.0

(1.5)

(16.4)

128.1

148.4

Annual Report and Accounts 2021 Norcros plc

93

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Group accounts
Year ended 31 March 2021

1. Group accounting policies
General information
Norcros plc (the Company), and its subsidiaries (together the Group), designs, manufactures and distributes a range of high quality and 
innovative bathroom and kitchen products mainly in the UK and South Africa.

The Company is incorporated in the UK as a public company limited by shares and registered in England and Wales. The shares of the 
Company are listed on the London Stock Exchange market of listed securities. The address of its registered office is Ladyfield House, 
Station Road, Wilmslow SK9 1BU, UK. The Company is domiciled in the UK.

Basis of preparation
The consolidated financial statements have been prepared under the historical cost convention, except for derivative financial instruments 
which are stated at their fair value. The consolidated financial statements have been prepared in accordance with International Financial 
Reporting Standards adopted pursuant to Regulation (EC) No 1606/2002 as it applies in the European Union, with the interpretations 
issued by the IFRS Interpretations Committee (IFRS IC) of the IASB that are effective as of the Balance Sheet date and with those parts 
of the Companies Act 2006 applicable to companies reporting under IFRS.

The preparation of consolidated financial statements in conformity with IFRS requires the use of certain critical accounting estimates. It 
also requires management to exercise its judgement in the process of applying the Group’s accounting policies. The areas involving a 
higher degree of judgement or complexity, or areas where assumptions and estimates are significant to the consolidated financial 
statements, are detailed in the section on critical estimates on page 95. Although these estimates are based on management‘s best 
knowledge of amounts, events or actions, actual results may differ from expectations.

Accounting reference date
UK company law permits a company to draw up financial statements to a date seven days either side of its accounting reference date. For 
operational reasons the Company has in the current financial year adopted an accounting period of 52 weeks, and as a result of this, the 
exact year-end date was 4 April 2021. All references to the financial year therefore relate to the 52 weeks commencing on 6 April 2020. In 
the previous year the accounting period was 53 weeks, beginning on 1 April 2019 and ending on 5 April 2020.

Going concern
In adopting the going concern basis for preparing the financial statements, the Directors have considered the Group’s business activities 
and the principal risks and uncertainties in the context of the current operating environment. 

A going concern financial assessment was developed on a bottom-up basis by taking the output of the annual budgeting process built up 
by individual businesses and then subjected to review and challenge by the Board. The financial model was then stress tested by modelling 
an extreme but plausible scenario, one of further national lockdowns as a result of a resurgent COVID-19 pandemic. This has been based 
on the actual impact of the COVID-19 pandemic on the Group, which at its peak saw a revenue reduction of 25% on the prior year over 
a 6 month period. The scenario also incorporates management actions the Group has at its disposal including a number of cash 
conservation and cost reduction measures including capital expenditure reductions, dividend decreases and restructuring activities.

The Group continues to exhibit sufficient and prudent levels of liquidity headroom against our key banking financial covenants during 
the 12-month period under assessment, with net cash of £10.5m as at 31 March 2021. Reverse stress testing has also been applied to the 
financial model, which represents a further decline in sales compared with the reasonable worst case. Such a scenario, and the sequence 
of events which could lead to it, is considered to be unplausible and remote.

As a result of this detailed assessment, the Board has concluded that the Company is able to meet its obligations when they fall due for a 
period of at least 12 months from the date of this report. For this reason, the Company continues to adopt the going concern basis for 
preparing the Group financial statements. In forming this view, the Board has also concluded that no material uncertainty exists in its use 
of the going concern basis of preparation.

Summary of significant accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out as follows. These policies have been 
consistently applied to all periods presented. 

We are not aware of any new, amended or forthcoming accounting standards that will have a material impact on the financial statements 
of the Group in the current year or future years.

Basis of consolidation
Subsidiaries
Subsidiaries are all entities over which the Group has control. The Group controls an entity when the Group is exposed to or has rights 
to variable returns from its involvement with the entity and has the ability to affect those returns through its power over the entity.

The results of subsidiaries acquired or disposed of in the year are included in the consolidated financial statements from the date on 
which the Group has the ability to exercise control and are no longer consolidated from the date that control ceases. Costs related to 
the acquisition or disposal are not included in underlying operating profit.

Where necessary, adjustments are made to the financial statements of subsidiaries to bring them into line with those used by the Group. 
All intra-Group transactions, balances, income and expenses are eliminated on consolidation.

On acquisition, the assets and liabilities and contingent liabilities of a subsidiary are measured at their fair value at the date of acquisition 
and, where necessary, the accounting policies of acquired subsidiaries are adjusted to bring them in line with those of the Group. Any 
excess of the consideration (excluding payments contingent on future employment) over the fair values of the identifiable net assets 
acquired is recognised as goodwill. Any deficiency in the cost of acquisition below the fair values of the identifiable net assets acquired 
(discount on acquisition) is credited to the Income Statement in the period of acquisition. Payments that are contingent on future 
employment are charged to the Consolidated Income Statement. All acquisition costs are expensed as incurred. 

94

Norcros plc Annual Report and Accounts 2021

Financial statements1. Group accounting policies continued
Summary of significant accounting policies continued
Key sources of estimation uncertainty and critical judgements in applying the Group’s accounting policies
The Group’s accounting policies have been set by management and approved by the Audit and Risk Committee. The application of these 
accounting policies to specific scenarios requires estimates and judgements to be made concerning the future. Under IFRS, estimates or 
judgements are considered critical where they involve a significant risk that may cause a material adjustment to the carrying amounts of 
assets and liabilities from period to period. This may be because the estimate or judgement involves matters which are highly uncertain, 
or because different estimation methods or assumptions could reasonably have been used. Once identified, critical estimates and 
judgements are continually evaluated and are based on historical experience and other factors, including expectations of future events 
that are believed to be reasonable under the circumstances. 

Key sources of estimation uncertainty
The key assumptions concerning the future, and other key sources of estimation uncertainty at the Balance Sheet date, that have a 
significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year are 
discussed below:

•  retirement benefit obligations – accounting for retirement benefit schemes under IAS 19 (revised) requires an assessment of the future 

benefits payable in accordance with actuarial assumptions. The future inflation assumptions applied in the calculation of scheme 
liabilities, which are set out in note 24, represent a key source of estimation uncertainty for the Group; and

•  UK property provision – the valuation of the UK property provision relating to the one remaining onerous legacy property lease requires 
an assessment of the likely income from rental, costs from a void period, and final dilapidations, which will be incurred over the remainder 
of the lease tenure. The resulting valuation set out in note 23 represents a key source of estimation uncertainty for the Group.

Critical judgements in applying the Group’s accounting policies
In the process of applying the Group’s accounting policies, the Directors have made the following judgements that have the most 
significant effect on the amounts recognised in the financial statements (apart from those involving estimations, which are dealt with 
above) and have been identified as being particularly complex or involve subjective assessments:

•  acquired intangible fixed assets – intangible assets can only be recognised as part of a business combination where the intangible 
asset is separable from goodwill, can be reliably measured and is expected to generate future economic benefits. Judgement is 
required to assess whether these criteria are met and also to subsequently determine the appropriate assumptions which are used to 
place a value on the intangible asset. Had different assumptions been applied, the valuation of acquired intangible assets could have 
differed from the amount ultimately recognised. Judgement is also needed to determine the useful economic lives of intangible assets 
and if a different period had been determined this could have resulted in amortisation charges differing from those actually recognised;

•  retirement benefit obligations – accounting for retirement benefit schemes under IAS 19 (revised) requires an assessment of the future 

benefits payable in accordance with actuarial assumptions. The choice of discount rate and mortality assumptions applied in the 
calculation of scheme liabilities is a key judgement in applying the Group’s accounting policy. Details of the accounting policies applied 
in respect of retirement benefit schemes are set out in note 24; and 

•  customer rebate, incentive and promotional support accruals – a number of the Group’s customers are offered rebates, incentives and 

promotional support in order to encourage trade and cement strong relationships. Accounting for such arrangements involves 
judgement as agreement periods typically run for a number of months or years and may involve assumptions around volumes of 
product purchased or sold into the future. However, where applicable, accrual calculations are underpinned by signed contracts and 
there has historically been a strong correlation between the amounts accrued in respect of a particular period and the amounts 
subsequently paid.

Revenue recognition
The Group derives revenue predominantly from the sale of goods to customers. Revenue from the sale of goods is recognised when 
control of the goods has been transferred to the buyer. Control transfers when the customer has the ability to direct the use of and 
substantially obtain all of the benefits of the goods. This is generally on receipt of goods by the customer.

The Group also derives revenue from services provided alongside the supply of goods, mainly installation services, which are recognised 
over time and are calculated using the “input method” by reference to regular surveys of the work performed.

Revenue received in respect of extended warranties is recognised over the period of the warranty.

Revenue is measured at the fair value of the consideration received or receivable. Revenue represents the amounts receivable for goods 
supplied or services provided, stated net of discounts, returns, rebates and value-added taxes. Accumulated experience is used to 
estimate and provide for rebates, discounts and expected returns using the expected value method, and revenue is only recognised to 
the extent that it is highly probable that a significant reversal will not occur. An accrual is made at each Balance Sheet date as a deduction 
from revenue to reflect management’s best estimate of amounts to be paid in respect of arrangements in place with customers regarding 
rebates, discounts and expected returns.

Incremental costs of fulfilling a contract, such as testing costs, are capitalised in “Trade and other receivables” if the cost has been 
incurred and are amortised over the life of the contract if the period over which the Group obtains benefit from is over twelve months. 
Contract related support costs are accrued in “Trade and other payables” if the trigger for payment has been met. Both types of cost are 
recorded in the Income Statement against underlying operating profit.

Annual Report and Accounts 2021 Norcros plc

95

Financial statements1. Group accounting policies continued
Summary of significant accounting policies continued
Segmental reporting
The Group operates in two main geographical areas: the UK and South Africa. All inter-segment transactions are made on an arm’s length 
basis. The chief operating decision maker (being the Board) assesses performance and allocates resources based on geography and 
accordingly segments have been determined on this basis. Corporate costs are allocated to segments on the basis of external turnover.

Goodwill
Goodwill is recognised as an asset and reviewed for impairment at least annually or whenever there is an indicator of impairment. 
Goodwill is carried at cost less amortisation charged prior to the Group’s transition to IFRS on 1 April 2004 less accumulated impairment 
losses. Any impairment is recognised in the period in which it is identified and are never reversed. 

Intangible assets
Acquired intangible assets comprise customer relationships, brands, trade names and patents recognised as separately identifiable assets 
on acquisition as well as product certification costs and development costs which meet the criteria for capitalisation (as explained below 
in the accounting policy for research and development costs). They are valued at cost less accumulated amortisation, with amortisation 
being charged on a straight-line basis.

The estimated useful lives of Group assets are as follows:

Customer relationships 

8–15 years

Brands, trade name and patents 

8–15 years

Development costs  

Product certification costs 

5 years

5 years

Impairment of long-life assets
Property, plant and equipment assets are reviewed on an annual basis to determine whether events or changes in circumstances indicate 
that the carrying amount of the assets may not be recoverable. If any such indication exists, the recoverable amount of the asset is 
estimated as either the higher of the asset’s net selling price or value in use; the resultant impairment (the amount by which the carrying 
amount of the asset exceeds its recoverable amount) is recognised as a charge in the Income Statement.

The value in use is calculated as the present value of the estimated future cash flows expected to result from the use of assets and their 
eventual disposal proceeds. In order to calculate the present value of estimated future cash flows the Group uses an appropriate discount 
rate adjusted for any associated risk. Estimated future cash flows used in the impairment calculation represent management’s best view 
of likely future market conditions and current decisions on the use of each asset or asset group.

Property, plant and equipment
Property, plant and equipment is initially measured at cost. Cost comprises the purchase price (after deducting trade discounts and 
rebates) and any directly attributable costs. Property, plant and equipment is stated at cost less accumulated depreciation and any 
provision for impairment in value. Impairment charges are recognised in the Income Statement when the carrying amount of an asset is 
greater than the estimated recoverable amount, calculated with reference to future discounted cash flows that the assets are expected to 
generate when considered as part of an income-generating unit. Land is not depreciated. Depreciation on other assets is provided on a 
straight-line basis to write down assets to their residual value evenly over the estimated useful lives of the assets from the date of 
acquisition by the Group. 

The estimated useful lives of Group assets are as follows:

Buildings 

Plant and equipment 

25–50 years

3–15 years

The assets’ residual values and useful lives are reviewed and adjusted if appropriate at each Balance Sheet date.

Investment property
Investment property comprises mainly land and relates to property which is either sub-let to a third party or is not being utilised in the 
Group’s core operations. Investment property is held at cost less depreciation on buildings (land is not depreciated). Investment property 
is depreciated over 50 years.

Inventories
Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials, and, where applicable, labour and 
overheads that have been incurred in bringing the inventories to their present location and condition. Net realisable value is the estimated 
selling price in the ordinary course of business, less applicable variable selling expenses. Provisions are made for slow-moving and 
obsolete items.

Taxation
Current tax, which comprises UK and overseas corporation tax, is provided at amounts expected to be paid (or recovered) using the tax 
rates and laws that have been enacted or substantively enacted by the Balance Sheet date.

Deferred tax is the tax expected to be payable or recoverable on the difference between the carrying amounts of assets and liabilities in 
the Balance Sheet and the corresponding tax bases used in the computation of taxable profits and is accounted for using the Balance 
Sheet liability method.

96

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements 
 
 
 
 
 
 
 
1. Group accounting policies continued
Summary of significant accounting policies continued
Taxation continued
Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to the extent 
that it is probable that taxable profit will be available against which deductible temporary differences can be utilised. 

Deferred tax is calculated at the tax rates that are expected to apply in the period in which the liability is settled or the asset is realised and 
is charged in the Income Statement, except where it relates to items charged or credited to equity via the Statement of Comprehensive 
Income, when the deferred tax is also dealt with in equity and is shown in the Statement of Comprehensive Income.

Provisions
Warranty provisions – provision is made for the estimated liability on products under warranty. Liability is recognised upon the sale of a 
product and is estimated using historical data.

Restructuring provisions – provision is made for costs of restructuring activities to be carried out by the Group when the Group is 
demonstrably committed to incurring the cost in a future period and the cost can be reliably measured.

Property provisions – where the Group has vacated a property but is committed to a leasing arrangement, a provision is made to cover 
unavoidable costs including dilapidation costs net of any expected future sub-lease income.

Provisions are measured at the best estimate of the amount to be spent and discounted where material.

Employee benefits
The Group operates various post-employment schemes, including both defined benefit and defined contribution pension plans and 
post-employment medical plans.

(a) Pension obligations
A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. The Group has no 
legal or constructive obligations to pay further contributions if the fund does not hold sufficient assets to pay all employees the benefits 
relating to employee service in the current and prior periods. A defined benefit plan is a pension plan that is not a defined contribution plan.

Typically defined benefit plans define an amount of pension benefit that an employee will receive on retirement, usually dependent on 
one or more factors such as age, years of service and compensation.

The liability recognised in the Consolidated Balance Sheet in respect of defined benefit pension plans is the present value of the defined 
benefit obligation at the end of the reporting period less the fair value of plan assets. The defined benefit obligation is calculated annually 
by independent actuaries using the projected unit credit method. The present value of the defined benefit obligation is determined by 
discounting the estimated future cash outflows using interest rates of high quality corporate bonds that are denominated in the currency 
in which the benefits will be paid, and that have terms to maturity approximating to the terms of the related pension obligation.

Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to equity in 
other comprehensive income in the period in which they arise, net of the related deferred tax.

Past service costs are recognised immediately in income.

For defined contribution plans, the Group pays contributions to publicly or privately administered pension insurance plans on a 
mandatory, contractual or voluntary basis. The Group has no further payment obligations once the contributions have been paid. The 
contributions are recognised as an employee benefit expense when they are due. Prepaid contributions are recognised as an asset to the 
extent that a cash refund or a reduction in the future payments is available.

(b) Other post-employment obligations
Some Group companies provide post-retirement healthcare benefits to their retirees. The entitlement to these benefits is usually 
conditional on the employee remaining in service up to retirement age and the completion of a minimum service period. The expected 
costs of these benefits are accrued over the period of employment using the same accounting methodology as used for defined benefit 
pension plans. Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or 
credited to equity in other comprehensive income in the period in which they arise. These obligations are valued annually by independent 
qualified actuaries.

(c) Termination benefits
Termination benefits are payable when employment is terminated by the Group before the normal retirement date, or whenever an 
employee accepts voluntary redundancy in exchange for these benefits. The Group recognises termination benefits at the earlier of 
the following dates: (a) when the Group can no longer withdraw the offer of those benefits; and (b) when the entity recognises costs 
for a restructuring that is within the scope of IAS 37 and involves the payment of termination benefits. In the case of an offer made to 
encourage voluntary redundancy, the termination benefits are measured based on the number of employees expected to accept 
the offer. Benefits falling due more than twelve months after the end of the reporting period are discounted to their present value.

(d) Profit sharing and bonus plans
The Group recognises a liability and an expense for bonuses and profit sharing, based on a formula that takes into consideration the profit 
attributable to the Company’s shareholders after certain adjustments. The Group recognises a provision where contractually obliged or 
where there is a past practice that has created a constructive obligation.

Annual Report and Accounts 2021 Norcros plc

97

Financial statements1. Group accounting policies continued
Summary of significant accounting policies continued
Exceptional items
Exceptional items are disclosed separately in accordance with the requirements of IAS 1, ‘Presentation of financial statements’. They 
include profits and losses on disposal of non-current assets outside the normal course of business, restructuring costs and large or 
significant one-off items which in management’s judgement need to be disclosed to enable the user to obtain a proper understanding 
of the Group’s financial performance.

IAS 19R administrative expenses
The administrative expenses incurred by the Trustee in connection with managing the Group’s pension schemes are recognised in the 
Consolidated Income Statement. These costs are excluded from underlying operating profit.

Acquisition related costs
Acquisition related costs include deferred remuneration, amortisation of acquired intangibles and professional advisory fees. These costs 
are excluded from underlying operating profit.

Financial assets and liabilities
Borrowings
The Group measures all borrowings initially at fair value. This is taken to be the fair value of the consideration received. Transaction costs 
(any such costs that are incremental and directly attributable to the issue of the financial instrument) are included in the calculation of the 
effective interest rate and are, in effect, amortised through the Income Statement over the duration of the borrowing.

Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at least 
twelve months after the Balance Sheet date.

Derivative financial instruments 
The Group’s activities expose it primarily to the financial risks of changes in foreign exchange rates and to fluctuations in interest rates. The 
Group uses derivative financial instruments (solely foreign currency forward contracts) to hedge its risks associated with foreign currency 
fluctuations relating to certain firm commitments and forecasted transactions. 

The Group documents, at the inception of the transaction, the relationship between hedging instruments and hedged items, as well as its 
risk management objectives and strategy for undertaking various hedging transactions. The Group also documents its assessment, both 
at hedge inception and on an ongoing basis, of whether the derivatives that are used in hedging transactions are highly effective in 
offsetting changes in fair values or cash flows of hedged items. The Group designates net positions and hedge documentation is 
prepared in accordance with IFRS 9.

The use of financial derivatives is governed by the Group’s policies approved by the Board of Directors, which provide written principles 
in the use of financial derivatives consistent with the Group’s risk management strategy. The Group does not use derivative financial 
instruments for speculative purposes. 

Derivative financial instruments are initially measured at fair value at the contract date and are remeasured to fair value at subsequent 
reporting dates. Changes in the fair value of derivative financial instruments that are designated and effective as hedges of future cash 
flows are recognised directly in other comprehensive income, and any ineffective portion is recognised immediately in the Income Statement.

Cash and cash equivalents 
Cash and cash equivalents in the cash flow statement include cash in hand, deposits held at call with banks and bank overdrafts. Cash 
and cash equivalents are offset against overdrafts and borrowings only when there is a legally enforceable right to do so and there is a 
clear intention to undertake settlement of such overdrafts or borrowings held with the same counterparty within a short timeframe after 
the year end.

Trade receivables 
Trade receivables are amounts due from customers for goods sold in the ordinary course of business. If collection is expected in one year 
or less they are classified as current assets; otherwise they are presented as non-current assets. Trade receivables are recognised initially 
at the amount of consideration that is unconditional.

The Group holds the trade receivables with the objective of collecting the contractual cash flows, and so it measures them subsequently 
at amortised cost using the effective interest method, less appropriate allowances for estimated credit losses (provision for impairment). 
The Group assesses on a forward-looking basis the expected credit losses associated with its debt instruments carried at amortised cost. 
The impairment methodology applied depends on whether there has been a significant increase in credit risk. 

For trade receivables, the Group applies the simplified approach permitted by IFRS 9, which requires expected lifetime losses to be 
recognised from initial recognition of the receivables. To measure the expected credit losses, trade receivables are grouped based on 
shared credit risk characteristics and the length of time overdue. An estimate is made of the expected credit loss based on the Group’s 
past history, existing market conditions as well as forward-looking estimates at the end of each reporting period. The maximum exposure 
at the end of the reporting period is the carrying amount of these receivables.

Trade payables 
Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the effective interest method.

98

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements1. Group accounting policies continued
Summary of significant accounting policies continued
Fair value estimation
The fair value of forward foreign exchange contracts is determined using quoted forward exchange rates at the Balance Sheet date. The 
Group determines the fair value of its remaining financial instruments through the use of estimated discounted cash flows. The fair value 
of interest rate and cross currency swaps is calculated as the net present value of the estimated future cash flows.

The carrying values less impairment provision of trade receivables and payables are assumed to approximate to their fair values due to 
their short-term nature. The fair value of financial liabilities for disclosure purposes is estimated by discounting the future contractual cash 
flows at the current market interest rate that is available to the Group for similar financial instruments.

Research and development
Expenditure on research is charged against profits for the year in which it is incurred. Development costs are capitalised once the 
technical feasibility of a project has been established and a business plan, which demonstrates how the project will generate future 
economic benefits, has been approved. Development costs are amortised on a straight-line basis over their expected useful lives from 
the point at which the asset is capable of operating in the manner intended by management.

Dividend distribution
Dividend distributions to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the period in 
which the dividends are approved by the Company’s shareholders, or when paid if earlier.

Foreign currency transactions
Functional currency
Items included in the financial statements of each entity in the Group are measured using the currency that best reflects the economic 
substance of the underlying events and circumstances relevant to that entity (the functional currency). The consolidated financial 
statements are presented in Sterling, which is the functional and presentational currency of the parent entity.

Transactions and balances
Monetary assets and liabilities expressed in currencies other than the functional currency are translated at rates applicable at the year end 
and trading results of overseas subsidiaries at average rates for the year. Exchange gains and losses of a trading nature are dealt with in 
arriving at operating profit. 

Translation of overseas net assets
Exchange gains and losses arising on the retranslation of overseas net assets and results are taken directly to reserves.

Share capital
Issued share capital is recorded in the Balance Sheet at nominal value with any premium at the date of issue being credited to the share 
premium account.

Treasury shares
The cost of the purchase of own shares is taken directly to reserves and is included in the treasury reserve.

Hedging reserve 
The hedging reserve represents the accumulated movements in the Group’s derivative financial instruments that have been designated 
as hedging instruments. Amounts are transferred in and out of the reserve on the revaluation, or realisation, of identified hedging instruments.

Share-based payments
The Group operates a number of equity-settled, share-based compensation plans. The fair value of the employee services received in 
exchange for the grant of options is recognised as an expense. The total amount to be expensed over the vesting period is determined 
by reference to the fair value of the options granted, excluding the impact of any non-market vesting conditions. Non-market vesting 
conditions are included in assumptions about the number of options that are expected to vest. At each Balance Sheet date, the Company 
revises its estimates of the number of options that are expected to vest. It recognises the impact of the revision to original estimates, if 
any, in the Income Statement, with a corresponding adjustment to equity.

Share-based payments are settled through the Norcros Group Employee Benefit Trust that holds shares in Norcros Group plc that have 
either been purchased on the market or issued by the Company and satisfies awards made under various employee incentive schemes. 
The shareholding of the Group Employee Benefit Trust is consolidated within the consolidated accounts of the Group.

Government assistance 
As a result of the COVID-19 pandemic, the Group has benefited from £4.3m of government assistance programmes relating to employee 
job retention costs. Government assistance received related to employee job retention is presented net against the applicable staff costs 
within cost of sales and overheads in the Income Statement.

Annual Report and Accounts 2021 Norcros plc

99

Financial statements1. Group accounting policies continued
Summary of significant accounting policies continued
Leases
Recognition
At the date of commencement, the Group assesses whether a contract is or contains a lease by judging whether the contract is in relation 
to a specified asset and to what extent the Group obtains substantially all the economic benefits from, and has the right to direct the use 
of, that asset. 

The Group recognises a right of use (ROU) asset and a lease liability at the commencement of the lease.

Short-term and low-value assets
The Group has elected not to recognise ROU assets and lease liabilities for leases where the total lease term is less than or equal to 
12 months, or for leases of assets with a value less than £5,000. The payments for such leases are recognised in the Income Statement 
within cost of sales or administrative expenses on a straight-line basis over the lease term. 

Non-lease components
Fees for components such as property taxes, maintenance, repairs and other services, which are either variable or transfer benefits 
separate to the Group’s right to use the asset, are separated from lease components based on their relative stand-alone selling price. 
These components are expensed in the Income Statement as incurred. 

Lease liabilities
Lease liabilities are initially measured at the present value of future lease payments at the commencement date. Lease payments are 
discounted using the interest rate implicit in the lease, or where this cannot be readily determined, the lessee’s incremental borrowing 
rate. Lease payments include the following payments due within the non-cancellable term of the lease, as well as the term of any 
extension options where these are considered reasonably certain to be exercised: 

•  fixed payments; 

•  variable payments that depend on an index or rate; and 

•  the exercise price of purchase or termination options if it is considered reasonably certain these will be exercised. 

Subsequent to the commencement date, the lease liability is measured at the initial value, plus an interest charge determined using the 
incremental borrowing rate, less lease payments already made such as deposits. The interest expense is recorded in finance costs in the 
Income Statement. The liability is re-measured when future lease payments change, when the exercise of extension or termination 
options becomes reasonably certain, or when the lease is modified. 

Right of use assets
The ROU asset is initially measured at cost, being the value of the lease liability, plus the value of any lease payments made at or before 
the commencement date, initial direct costs and the cost of any restoration obligations, less any incentives received. The ROU asset is 
subsequently measured at cost less accumulated depreciation and impairment losses. The ROU asset is adjusted for any remeasurement 
of the lease liability. The ROU asset is subject to testing for impairment where there are any impairment indicators. 

IFRS 16, ‘COVID-19 related rent concessions’
During the year the IASB published an amendment to IFRS 16, ‘COVID-19 related rent concessions’, amending the standard to provide 
lessees with an exemption from assessing whether a COVID-19 related rent concession is a lease modification, effective for annual 
reporting periods beginning on or after 1 June 2020. The Group has applied the COVID-19 related rent concessions practical expedient 
and accounted for the concessions as though they are variable lease payments.

100

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements2. Segmental reporting
The Group operates in two main geographical areas: the UK and South Africa. All inter-segment transactions are made on an arm’s length 
basis. The chief operating decision maker (being the Board) assesses performance and allocates resources based on geography and 
accordingly segments have been determined on this basis. Corporate costs are allocated to segments on the basis of external turnover. 
Finance income and costs are not split between the segments.

Year ended 31 March 2021

Revenue

Underlying operating profit
IAS 19R administrative expenses
Acquisition related costs
Exceptional operating items

Operating profit

Finance costs (net)

Profit before taxation
Taxation

Profit for the year

Net cash

Segmental assets
Segmental liabilities
Additions to property, plant and equipment
Depreciation and amortisation 

Year ended 31 March 2020

Revenue

Underlying operating profit
IAS 19R administrative expenses
Acquisition related costs
Exceptional operating items

Operating profit

Finance costs (net)

Profit before taxation
Taxation

Profit for the year

Net (debt)

Segmental assets
Segmental liabilities
Additions to property, plant and equipment
Depreciation and amortisation 

UK 
£m

220.2

26.9
(1.4)
(3.5)
(3.6)

18.4

221.4
(125.6)
1.6
8.5

UK
£m

South
Africa
£m

104.0

6.9
—
(0.2)
(0.2)

6.5

90.8
(38.2)
0.9
4.6

South
Africa
£m

225.4

116.6

24.4
(1.5)
(4.5)
(9.0)

9.4

7.9
—
0.5
—

8.4

270.8
(209.4)
2.7
10.2

68.7
(25.7)
1.3
4.8

Group
£m

324.2

33.8
(1.4)
(3.7)
(3.8)

24.9

(6.4)

18.5
(3.5)

15.0

10.5

312.2
(163.8)
2.5
13.1

Group
£m

342.0

32.3
(1.5)
(4.0)
(9.0)

17.8

(2.8)

15.0
(4.1)

10.9

(36.4)

339.5
(235.1)
4.0
15.0

Annual Report and Accounts 2021 Norcros plc 101

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
2. Segmental reporting continued
The split of revenue by geographical destination of the customer is below:

UK
Africa 
Rest of World

2021
£m

189.4
105.8
29.0

324.2

2020
£m

197.7
118.9
25.4

342.0

No one customer had revenue over 10% of total Group revenue (2020: none). 

Reported revenue within the South African segment contains £2.6m (2020: £3.7m) of revenue from services performed which have been 
recognised over time and within the UK segment contains £0.4m (2020: £0.4m) of extended warranty revenue that has been recognised 
over time.

3. Operating profit
Operating profit is derived after deducting cost of sales of £205.8m (2020: £217.5m), distribution costs of £21.3m (2020: £22.9m) and 
administrative expenses, inclusive of exceptional and acquisition related costs, of £72.2m (2020: £83.8m). 

The following items have been included in arriving at operating profit:

Staff costs (see note 4)
Depreciation of property, plant and equipment (all owned assets)
Amortisation of intangible assets
Depreciation of right of use assets
Operating lease rentals payable for short-term and low value leases:
– plant and machinery
– other
Research and development expenditure

All items relate to continuing operations.

2021
£m

52.8
5.2
3.9
4.0

1.2
0.6
3.6

2020
£m

60.7
6.6
3.9
4.5

1.2
0.6
4.1

Auditor’s remuneration
During the year the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditor and its associates:

Audit of the Parent Company and consolidated financial statements
Audit of the Company’s subsidiaries

2021
£m

0.1
0.3

0.4

2020
£m

0.1
0.3

0.4

102

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements 
2021
£m

50.3
(4.3)
2.8
1.0

3.0

52.8

2020
£m

53.8
—
3.3
0.1

3.5

60.7

2021
Number

2020
Number

983
1,072

2,055

1,054
1,100

2,154

2021
£m

—
3.7
—
—

3.7

2020
£m

0.6
3.7
(1.1)
0.8

4.0

2020
£m

—
9.0

9.0

4. Employees

Staff costs including Directors’ remuneration:
– wages and salaries
– furlough payments received
– social security costs 
– share-based payments (see note 10)
Pension costs:
– defined contribution (see note 24)

Total staff costs

Government income related to job retention assistance is presented in the above table. 

Average monthly numbers employed:
– UK
– overseas

Full details of Directors’ remuneration may be found in the Remuneration Report on pages 71 to 78.

5. Acquisition related costs and exceptional operating items
An analysis of acquisition related costs and exceptional operating items is shown below:

Acquisition related costs

Deferred remuneration1
Intangible asset amortisation2
Release of deferred consideration3
Advisory fees4

1 

In accordance with IFRS 3R, a proportion of the deferred consideration payable to the former shareholders of certain acquired businesses is required to be treated as 
remuneration, and, accordingly, is expensed to the Income Statement as incurred over the period of the related agreement. 

2   Non-cash amortisation charges in respect of acquired intangible assets.

3  Contingent consideration in relation to the acquisition of House of Plumbing was fair valued under IFRS 9 on 31 March 2020 with a subsequent release of the provision.

4  Professional advisory fees incurred in connection with the Group’s business combination activities.

Exceptional operating items

COVID-19 related restructuring1
COVID-19 related impairment2

2021
£m

3.8
—

3.8

1  Exceptional costs of £3.8m were incurred in the period in relation to COVID-19 related restructuring programmes across the Group as a result of the impact of COVID-19 on the 

economies we trade in. The costs consist of £2.3m cash costs and £1.5m non-cash costs. 

2  As at 31 March 2020 a one-off, non-cash impairment charge of £9.0m was recognised in relation to the impact of COVID-19 on the assets of Johnson Tiles UK.

Annual Report and Accounts 2021 Norcros plc 103

Financial statements 
 
6. Finance income and costs

Interest payable on bank borrowings
Interest on lease liabilities
Movement on fair value of derivative financial instruments
Amortisation of costs of raising debt finance

Finance costs

Movement on fair value of derivative financial instruments

Finance income

Net finance (costs)

7. Taxation
Taxation comprises:

Current
UK taxation
Overseas taxation
Prior year adjustment

Total current taxation

Deferred
Origination and reversal of temporary differences

Total tax charge

2021
£m

(1.5)
(1.7)
(2.0)
(0.2)

(5.4)

—

—

(5.4)

2021
£m

0.4
3.7
(0.2)

3.9

(0.4)

3.5

The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the weighted average tax rate 
applicable to profits of the consolidated entities as follows:

Profit before tax

Tax calculated at domestic tax rates applicable to profits in the respective countries
Tax effects of:
– adjustments in respect of prior years
– expenses not deductible for tax purposes
– origination and reversal of timing differences 

Total tax charge

2021
£m

18.5

3.4

(0.2)
0.3
—

3.5

2020
£m

(1.6)
(1.9)
—
(0.2)

(3.7)

1.7

1.7

(2.0)

2020
£m

1.7
2.9
—

4.6

(0.5)

4.1

2020
£m

15.0

3.1

—
0.7
0.3

4.1

The weighted average applicable tax rate was 18.4% (2020: 20.7%); the decrease relates to the increased proportional profits in Ireland 
relative to the UK and South Africa. The standard rate of corporation tax in the UK is 19% (2020: 19%), in South Africa 28% (2020: 28%) 
and in Ireland 12.5% (2020: 12.5%). 

Taxation on items taken directly to equity was a credit of £5.6m relating to deferred tax on pensions (see note 22) and a credit of £0.4m 
of current tax in relation to foreign exchange cash flow hedges.

104

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements 
 
 
 
8. Alternative performance measures
The Group makes use of a number of alternative performance measures to assess business performance and provide additional useful 
information to shareholders. Such alternative performance measures should not be viewed as a replacement of, or superior to, those 
defined by Generally Accepted Accounting Principles (GAAP). Definitions of alternative performance measures used by the Group and, 
where relevant, reconciliations from GAAP-defined reporting measures to the Group’s alternative performance measures are provided below.

The alternative performance measures used by the Group are:

Measure

Definition

Underlying operating profit

Underlying profit before taxation

Underlying taxation

Underlying earnings

Underlying capital employed

Operating profit before IAS 19R administrative expenses, acquisition related costs 
and exceptional operating items.

Profit before taxation before IAS 19R administrative expenses, acquisition related costs, 
exceptional operating items, amortisation of costs of raising finance, net movement on 
fair value of derivative financial instruments, discounting of property lease provisions 
and finance costs relating to pension schemes.

Taxation on underlying profit before tax.

Underlying profit before tax less underlying taxation.

Capital employed on a pre-IFRS 16 basis adjusted for business combinations where 
relevant and the average impact of exchange rate movements.

Underlying operating margin

Underlying operating profit expressed as a percentage of revenue.

Underlying return on capital employed (ROCE)

Underlying operating profit on a pre-IFRS 16 basis expressed as a percentage of the 
average of opening and closing underlying capital employed.

Basic underlying earnings per share

Underlying earnings divided by the weighted average number of shares for basic 
earnings per share.

Diluted underlying earnings per share

Underlying earnings divided by the weighted average number of shares for diluted 
earnings per share.

Underlying EBITDA

Underlying operating cash flow

Underlying net debt/cash

Pro-forma underlying EBITDA

Underlying EBITDA is derived from underlying operating profit before depreciation 
and amortisation excluding the impact of IFRS 16 in line with our banking covenants.

Cash generated from continuing operations before cash outflows from exceptional 
items and acquisition related costs and pension fund deficit recovery contributions.

Underlying net debt/cash is the net of cash, capitalised costs of raising finance and total 
borrowings. IFRS 16 lease commitments are not included in line with our banking covenants.

An annualised underlying EBITDA figure used for the purpose of calculating banking 
covenant ratios.

Pro-forma leverage

Net debt expressed as a ratio of pro-forma underlying EBITDA.

Reconciliations from GAAP-defined reporting measures to the Group’s alternative performance measures
Consolidated Income Statement 
(a) Underlying profit before taxation and underlying earnings

Profit before taxation

Adjusted for:

– IAS 19R administrative expenses

– acquisition related costs (see note 5)

– exceptional operating items (see note 5)

– amortisation of costs of raising finance

– net movement on fair value of derivative financial instruments

– IAS 19R finance cost

Underlying profit before taxation

Taxation attributable to underlying profit before taxation

Underlying earnings

2021
£m

18.5

1.4

3.7

3.8

0.2

2.0

1.0

30.6

(5.5)

25.1

2020
£m

15.0

1.5

4.0

9.0

0.2

(1.7)

0.8

28.8

(6.0)

22.8

Annual Report and Accounts 2021 Norcros plc 105

Financial statements 
 
8. Alternative performance measures continued
Reconciliations from GAAP-defined reporting measures to the Group’s alternative performance measures continued
Consolidated Income Statement continued
(b) Underlying EBITDA

Operating profit

Adjusted for:

– depreciation and amortisation (owned assets)

– depreciation of leased assets

– lease costs 

– IAS 19R administrative expenses

– acquisition related costs

– exceptional operating items (see note 5)

Underlying EBITDA

Consolidated Cash Flow Statement
(a) Underlying operating cash flow

Cash generated from operations (see note 27)

Adjusted for:

– cash flows from exceptional items and acquisition related costs (see note 27)

– pension fund deficit recovery contributions (see note 27)

Underlying operating cash flow

Consolidated Balance Sheet 
(a) Underlying capital employed and underlying return on capital employed

Net assets 

Adjusted for:

– pension scheme liability (net of associated tax) 

– right of use assets (IFRS 16)

– lease liabilities (IFRS 16)

– Onerous lease provision (IFRS 16)

– cash and cash equivalents 

– financial liabilities – borrowings 

Foreign exchange adjustment 

Adjustment for acquisitions

Underlying capital employed

Average underlying capital employed

Underlying operating profit (pre-IFRS 16) 

Underlying return on capital employed

106

Norcros plc Annual Report and Accounts 2021

2021
£m

24.9

5.4

4.0

(5.3)

1.4

3.7

3.8

2020
£m

17.8

6.8

4.5

(5.0)

1.5

4.0

9.0

37.9

38.6

2021
£m

60.0

2.5

3.3

65.8

2020
£m

34.8

0.3

3.3

38.4

2021
£m

2020
£m

148.4

104.4

14.8

(19.6)

24.2

(0.8)

(28.3)

17.8

39.7

(20.6)

25.1

(1.4)

(47.3)

83.7

156.5

183.6

0.8

—

157.3

178.9

32.5

9.6

7.2

200.4

193.8

31.8

18.2%

16.4%

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements 
 
 
 
 
 
9. Earnings per share
Basic EPS is calculated by dividing the profit attributable to shareholders by the weighted average number of ordinary shares in issue 
during the year, excluding those held in the Norcros Employee Benefit Trust.

For diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all potential dilutive ordinary 
shares. At 31 March 2021 the potential dilutive ordinary shares amounted to 201,781 (2020: 668,944) as calculated in accordance with IAS 33.

The calculation of EPS is based on the following profits and numbers of shares:

Profit for the year

Weighted average number of shares for basic earnings per share

Share options

Weighted average number of shares for diluted earnings per share

Basic earnings per share:

From profit for the year

Diluted earnings per share:

From profit for the year

2021
£m

15.0

2020
£m

10.9

2021
Number

2020
Number

80,575,242

80,300,209

201,781

668,944

80,777,023

80,969,153

2021

2020

18.6p

13.6p

18.6p

13.5p

Basic and diluted underlying earnings per share
Basic and diluted underlying earnings per share has also been provided which reflects underlying earnings from continuing operations 
divided by the weighted average number of shares set out above. 

Underlying earnings (see note 8)

Basic underlying earnings per share

Diluted underlying earnings per share

2021
£m

25.1

2020
£m

22.8

2021

2020

31.2p

31.1p

28.4p

28.2p

Annual Report and Accounts 2021 Norcros plc 107

Financial statements 
 
 
10. Share-based payments

Weighted
 average 
share price
 at date of
 exercise

Exercise
 price
per share

1 April
2020

Granted

Exercised

Lapsed

31 March
2021

Date from
which
exercisable

Expiry
date

Approved Performance Share Plan 
2016 (APSP)
Approved Performance Share Plan 
2017 (APSP)
Approved Performance Share Plan 
2018 (APSP)
Approved Performance Share Plan 
2019 (APSP)
Approved Performance Share Plan 
2020 (APSP)
Deferred Bonus Plan 2017 (DBP)
Deferred Bonus Plan 2018 (DBP)
Deferred Bonus Plan 2019 (DBP)
Save As You Earn Scheme (9) (SAYE)
Save As You Earn Scheme (10) (SAYE)
Save As You Earn Scheme (11) (SAYE)
Save As You Earn Scheme (12) (SAYE)
Save As You Earn Scheme (13) (SAYE)

Nil

Nil

Nil

Nil

Nil
Nil
Nil
Nil
151p
160p
201p
208p
164p

173p

5,463

—

(5,463)

—

— 27.07.19

27.07.26

173p

973,525

— (233,825)

(732,741)

6,959

16.11.20

16.11.27

173p

793,887

— 819,084

—

—

(1,886)

(14,598)

777,403

25.07.21

25.07.28

—

— 819,084

23.07.22

23.07.29

—
173p
—
—
227p
227p

114,913
69,101
87,381
114,478
271,314
— 110,720
— 302,661
—

— 970,695

—
— (114,913)
—
—
—
—
— (11,900)
— (162,947)
—
—
— 692,908

25.11.23
— 16.11.20
25.07.21
23.07.22

— 970,695
—
—
—
(102,578)
(35,068)
— (36,848)
— (114,790)
(5,487)
—

25.11.30
16.11.27
25.07.28
23.07.29
— 01.03.20 31.08.20
73,299 01.03.21 31.08.21
73,872 01.03.22 31.08.22
187,871 01.03.23 31.08.23
687,421 01.03.24 31.08.24

69,101
87,381

Details of the terms of the APSP, DBP and SAYE schemes are disclosed in the Directors’ Remuneration Report.

In accordance with IFRS 2, the fair value of equity-settled share-based payments to employees is determined at the date of grant and is 
expensed on a straight-line basis over the vesting period based on the Group’s estimate of shares that will eventually vest. A charge of 
£1.0m was recognised in respect of share options in the year (2020: £0.1m) including £0.4m (2020: £nil) in respect of the Directors’ share 
options. The highest paid Director’s share options accounted for £0.2m (2020: £nil) of the charge. The Group uses a Black-Scholes pricing 
model to determine the annual charge for its share-based payments. The assumptions used in this model for each share-based payment are 
as follows:

Date of grant
Initial exercise price
Number of shares granted initially
Expected volatility
Expected option life
Risk free rate 
Expected dividend yield

Date of grant
Initial exercise price
Number of shares granted initially
Expected volatility
Expected option life
Risk free rate 
Expected dividend yield

Date of grant
Initial exercise price
Number of shares granted initially
Expected volatility
Expected option life
Risk free rate 
Expected dividend yield

SAYE (9)

SAYE (10)

SAYE (11)

SAYE (12)

SAYE (13)

16.12.16
151p
297,238
36.1%
3 years
0.3%
4.0%

14.12.17
160p
345,599
35.1%
3 years
0.9%
4.0%

14.12.18
201p
120,220
30.0%
3 years
0.9%
4.1%

13.12.19
208p
306,649
31.0%
3 years
0.3%
4.0%

23.12.20
164p
692,908
42.2%
3 years
1.3%
3.8%

APSP 2016

APSP 2017

APSP 2018

APSP 2019

APSP 2020

27.07.16
Nil
1,193,500
36.1%
3 years
0.3%
4.0%

16.11.17
Nil
1,083,055
35.1%
3 years
0.9%
4.0%

25.07.18
Nil
861,023
30.0%
3 years
0.9%
4.1%

23.07.19
Nil
861,447
31.0%
3 years
0.9%
4.0%

25.11.20
Nil
970,695
42.2%
3 years
1.3%
3.8%

DBP 2017

DBP 2018

DBP 2019

16.11.17
Nil
114,913
35.6%
3 years
1.5%
3.4%

25.07.18
Nil
69,101
30.0%
3 years
0.9%
4.1%

23.07.19
Nil
87,381
31.0%
3 years
0.9%
4.0%

The share price at 31 March 2021 was 268p. The average price during the year was 177p. Expected volatility is the Company’s three-year 
historical share price volatility.

108

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements11. Goodwill

At 1 April
Additions
Exchange differences

At 31 March

2021
£m

60.1
—
0.7

60.8

The additions in the prior year relate to the acquisition of House of Plumbing on 1 April 2019. 

Goodwill is allocated to the Group’s cash-generating units (CGUs). A summary of the goodwill allocation is presented below:

Croydex
Abode
Triton Showers
Merlyn 
Tile Africa
House of Plumbing

2021
£m

7.8
0.8
19.1
25.5
2.8
4.8

60.8

2020
£m

56.3
5.1
(1.3)

60.1

2020
£m

7.8
0.8
19.1
25.5
2.5
4.4

60.1

The recoverable amount of a CGU is determined by a value-in-use calculation. These calculations use cash flow projections derived from 
data and metrics used on an ongoing basis, with the key assumptions being those regarding discount rates, growth rates, future gross 
margin improvements and cash flows. 

The key assumptions for the value-in-use calculations are:

•  cash flows before income taxes are based on approved budgets and management projections for the first five years; 

• 

long-term growth rates of 2.0% (2020: 2.0%) for Croydex, Abode, Merlyn and Triton Showers and 4.0% (2020: 7.6%) for Tile Africa and 
House of Plumbing applied to the period beyond which detailed budgets and forecasts do not exist, based on macroeconomic 
projections for the geographies in which the entities operate; and 

•  pre-tax discount rates of 11.0% (2020: 11.0%) in the UK and 16.7% (2020: 16.1%) in South Africa based upon the risk free rate for 

government bonds adjusted for a risk premium to reflect the increased risk of investing in equities and investing in the Group’s specific 
sectors and regions.

Management has applied sensitivities to the key assumptions, including discount rates and growth rates, and believe that there are no 
reasonably possible scenarios which would result in an impairment of goodwill.

Annual Report and Accounts 2021 Norcros plc 109

Financial statements12. Intangible assets

Cost
At 1 April 2019
Acquisitions
Additions
Exchange differences

At 31 March 2020
Exchange differences

At 31 March 2021

Accumulated amortisation
At 1 April 2019
Charge for the year
Impairment

At 31 March 2020
Charge for the year

At 31 March 2021

Net book amount at 31 March 2020

Net book amount at 31 March 2021

Customer
relationships
£m

Brands,
trade names
and patents
£m

Development
costs
£m

Product 
certification 
costs 
£m

36.5
2.0
0.2
(0.4)

38.3
0.3

38.6

5.4
3.0
—

8.4
2.9

11.3

29.9

27.3

10.1
—
—
—

10.1
—

10.1

3.0
0.8
—

3.8
0.8

4.6

6.3

5.5

0.6
—
—
—

0.6
—

0.6

0.3
0.1
0.1

0.5
0.1

0.6

0.1

—

0.2
—
—
—

0.2
—

0.2

0.1
—
—

0.1
0.1

0.2

0.1

—

Total
£m

47.4
2.0
0.2
(0.4)

49.2
0.3

49.5

8.8
3.9
0.1

12.8
3.9

16.7

36.4

32.8

The amortisation charge for intangibles generated on acquisition is £3.7m (2020: £3.7m) for the year and is included in the acquisition 
related costs in the Consolidated Income Statement. The £0.2m (2020: £0.1m) amortisation charge for internally generated or acquired 
intangibles is included in the Consolidated Income Statement.

Impairment in the prior year related to the impairment of intangible development costs as part of the Johnson Tiles UK impairment.

110

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements 
 
 
 
 
13. Property, plant and equipment

Land and
buildings
£m

Plant and
equipment
£m

Cost
At 1 April 2019
Exchange differences
Acquisitions
Additions
Disposals

At 31 March 2020
Exchange differences
Additions
Reclassification
Disposals

At 31 March 2021

Accumulated depreciation
At 1 April 2019
Exchange differences
Charge for the year
Impairment
Disposals

At 31 March 2020
Exchange differences
Charge for the year
Reclassification
Disposals

At 31 March 2021

Net book amount at 31 March 2020

Net book amount at 31 March 2021

35.1
(0.8)
0.1
0.4
—

34.8
1.0
0.1
(2.6)
(0.1)

33.2

16.9
— 
1.1
3.7
—

21.7
0.3
0.6
(1.6)
(0.1)

20.9

13.1

12.3

92.4
(2.8)
—
3.6
(2.1)

91.1
3.3
2.4
3.3
(2.3)

97.8

68.3
(0.4)
5.5
3.9
(2.1)

75.2
2.3
4.6
2.3
(2.3)

82.1

15.9

15.7

Plant and equipment include motor vehicles, computer equipment, and plant and machinery. 

During the year historical assets were reclassified from plant and equipment to land and buildings at nil net book value. 

14. Right of use asset

Cost
At 1 April 2020
Exchange differences
Additions
Modifications
Disposals

At 31 March 2021

Accumulated depreciation
At 1 April 2020
Exchange differences
Charge for the year
Disposals

At 31 March 2021

Net book amount at 31 March 2020

Net book amount at 31 March 2021

Land and
buildings
£m

Plant and
equipment
£m

21.7
1.4
0.3
0.6
(0.1)

23.9

3.3
(0.1)
3.0
(0.1)

6.1

18.4

17.8

4.6
0.1
0.7
—
(0.5)

4.9

2.4
0.1
1.0
(0.4)

3.1

2.2

1.8

Total
£m

127.5
(3.6)
0.1
4.0
(2.1)

125.9
4.3
2.5
0.7
(2.4)

131.0

85.2
(0.4)
6.6
7.6
(2.1)

96.9
2.6
5.2
0.7
(2.4)

103.0

29.0

28.0

Total
£m

26.3
1.5
1.0
0.6
(0.6)

28.8

5.7
—
4.0
(0.5)

9.2

20.6

19.6

Annual Report and Accounts 2021 Norcros plc 111

Financial statements 
 
 
 
 
 
15. Inventories

Raw materials and consumables
Work in progress
Finished goods

2021
£m

12.9
0.7
64.5

78.1

2020
£m

10.1
0.8
68.0

78.9

Provisions held against inventories totalled £5.9m (2020: £4.7m).

The cost of inventories recognised as an expense within cost of sales in the Income Statement amounted to £173.0m (2020: £182.2m).

During the year the Group charged £1.9m (2020: £0.9m) of inventory write-downs to the Income Statement within cost of sales.

16. Trade and other receivables

Trade receivables
Less: impairment loss allowance 

Trade receivables – net
Other receivables
Prepayments and accrued income

2021
£m

61.3
(0.9)

60.4
1.6
2.6

64.6

2020
£m

57.0
(0.9)

56.1
1.9
2.5

60.5

All trade and other receivables are current. The net carrying amounts of trade and other receivables are considered to be a reasonable 
approximation of their fair values.

The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:

Sterling
South African Rand
Euro
UAE Dirham

Impairment of trade receivables

31 March 2021

Expected credit loss rate
Gross trade receivables 
Loss allowance 

31 March 2020

Expected credit loss rate
Gross trade receivables 
Loss allowance 

2021
£m

49.7
14.2
0.7
—

64.6

Not yet due
£m

0–1 month 
overdue 
£m

1–2 months 
overdue
£m

2–3 months 
overdue
£m

>3 months 
overdue 
£m

0.2%
51.4
0.1

1.7%
5.9
0.1

6.7%
1.5
0.1

50%
0.2
0.1

22%
2.3
0.5

Not yet due
£m

0.0%
43.3
—

0–1 month 
overdue 
£m

1–2 months 
overdue
£m

2–3 months 
overdue
£m

>3 months 
overdue 
£m

0.0%
7.9
—

5.0%
2.0
0.1

15.0%
0.4
0.1

20.0%
3.4
0.7

Movements on the provision for impairment of trade receivables were as follows:

At the beginning of the year
Provision for receivables impairment
Receivables written off during the year as uncollectable 
Exchange differences

At the end of the year

112

Norcros plc Annual Report and Accounts 2021

2021
£m

0.9
0.5
(0.5)
—

0.9

2020
£m

47.5
10.4
1.1
1.5

60.5

Total 
£m

1.5%
61.3
0.9

Total 
£m

1.5%
57.0
0.9

2020
£m

0.6
0.5
(0.2)
— 

0.9

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements17. Cash and cash equivalents

Cash at bank and in hand

Cash and cash equivalents includes the following for the purposes of the Consolidated Cash Flow Statement:

Cash at bank and in hand
Less: bank overdrafts (see note 20)

2021
£m

28.3

2021
£m

28.3
—

28.3

2020
£m

47.3

2020
£m

47.3
(0.1)

47.2

Credit risk on cash and cash equivalents is limited as the counterparties are banks with strong credit ratings assigned by international 
credit rating agencies.

18. Trade and other payables

Trade payables
Other tax and social security payables
Contingent and deferred consideration
Other payables
Accruals and deferred income

The fair value of trade payables does not differ materially from the book value.

19. Lease liabilities
Lease liabilities recognised on the adoption of IFRS 16.

Fair value
At 1 April 2020
Exchange differences
Additions
Modifications
Interest charge
Gross lease payments

At 31 March 2021

2021
£m

49.5
7.7
—
1.8
36.4

95.4

Land and
buildings
£m

Plant and
equipment
£m

21.7
1.7
0.3
0.6
1.6
(4.6)

21.3

3.4
0.1
0.7
—
0.1
(1.4)

2.9

2020
£m

41.2
4.2
0.5
1.8
25.2

72.9

Total
£m

25.1
1.8
1.0
0.6
1.7
(6.0)

24.2

Lease liabilities are split into £5.4m (2020: £5.2m) payable in less than one year and £18.8m (2020: £19.9m) payable after one year. 

As a result of the COVID-19 pandemic, the Group negotiated £0.1m of rent concessions with landlords. The Group has applied the 
COVID-19 related rent concessions practical expedient and accounted for the concessions as though they are variable lease payments.

Annual Report and Accounts 2021 Norcros plc 113

Financial statements20. Financial liabilities – borrowings

Non-current 
Bank borrowings (unsecured):
– bank loans
– less: costs of raising finance

Total non-current

Current
Bank borrowings (unsecured):
– bank overdrafts

Total borrowings

The fair value of bank loans equals their carrying amount, as they bear interest at floating rates. 

The repayment terms of borrowings are as follows:

Not later than one year

After more than one year:
– between one and two years
– between two and five years
– costs of raising finance

Total borrowings

2021
£m

2020
£m

18.0
(0.2)

17.8

—

17.8

2021
£m

—

18.0
—
(0.2)

17.8

17.8

84.0
(0.4)

83.6

0.1

83.7

2020
£m

 0.1

—
84.0
(0.4)

83.6

83.7

Capital risk management
The Group increased the amount of its committed banking facilities to £120m (plus a £30m accordion) at the time of the Merlyn 
acquisition in November 2017. The maturity date was originally November 2021 with an option to extend for a further year. The Group 
exercised this option during the year ended 31 March 2019 and has extended the maturity date of the facility to November 2022.

This facility provides the Group with a sound financial structure for the medium term and, by reference to the £120m facility available at 
year end, with £124.7m of headroom being available at 31 March 2021 (2020: £76.6m), after taking into account net debt and ancillary 
facilities in use of £5.6m (2020: £6.6m) and overseas cash. The Group has been in compliance with all banking covenants during the year. 

Interest rate profile
The effective interest rates at the Balance Sheet dates were as follows:

Bank loans
Overdraft

2021
%

1.7
1.7

2020
%

2.4
2.4

At 31 March 2021 the bank loans carried interest based on LIBOR plus a margin of 1.7% (2020: 1.7%). Overdrafts carry interest at base rate 
plus a margin of 1.7% (2020: 1.7%). 

Net cash/(debt)
The Group’s net cash/(debt) is calculated as follows:

Cash and cash equivalents
Total borrowings

114

Norcros plc Annual Report and Accounts 2021

2021
£m

28.3
(17.8)

10.5

2020
£m

47.3
(83.7)

(36.4)

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements 
 
 
 
 
 
20. Financial liabilities – borrowings continued
Currency profile of net debt
The carrying value of the Group’s net cash/(debt) is denominated in the following currencies:

Sterling
Euro
US Dollar
South African Rand
Chinese Renminbi

2021
£m

(5.9)
0.4
—
15.2
0.8

10.5

2020
£m

(39.6)
0.1
0.1
2.9
0.1

(36.4)

In the prior year cash generated in South Africa was utilised to acquire House of Plumbing and repay outstanding Group intercompany loans.

21. Financial instruments
During the year the Group held financial instruments relating to the risks of the Group’s operations.

Financial risk management 
The Group’s operations expose it to a variety of financial risks: market risk (including currency risk, interest rate risk and energy price risk); 
credit risk; and liquidity risk. The Group actively seeks to limit the adverse effects of these risks on the financial performance of the Group.

Currency risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currencies, primarily the US Dollar, the 
Euro, the Renminbi and the South African Rand. Foreign exchange risk arises from future commercial transactions, recognised assets 
and liabilities and net investments in foreign operations.

Foreign exchange rate exposures are managed within approved policy parameters utilising forward foreign exchange contracts. The 
foreign currency risk associated with anticipated sales and purchase transactions is hedged out up to 12 months on a rolling basis. Basis 
adjustments are made to the initial carrying amounts of inventories when the inventories are initially recorded.

For the hedges of highly probable forecast sales and purchases, as the critical terms (i.e. the notional amount and life) of the foreign 
exchange forward contracts and their corresponding hedged items are the same, the Group performs a qualitative assessment of 
effectiveness and it is expected that the value of the forward contracts and the value of the corresponding hedged items will 
systematically change in the opposite direction in response to movements in the underlying exchange rates. This means that there is an 
economic relationship between the hedging instrument (the foreign exchange forward derivatives) and the hedged item (highly probable 
forecast sales and purchases in foreign currency).

The notional value of the hedging instrument (the derivative) is consistent with the designated value of the underlying exposure. Therefore 
hedge ratio is 1:1 in all cases. However, potential future rebalancing can be performed if needed. 

The main source of hedge ineffectiveness in these hedging relationships is the effect of the counterparty and the Group’s own credit risk 
on the fair value of the forward contracts, which is not reflected in the fair value of the hedged item attributable to changes in foreign 
exchange rates. Other sources of ineffectiveness arising from these hedging relationships are changes in the settlement date or amount. 
However, the Group reviews all hedges on every reporting date to ensure their effectiveness.

Interest rate risk
The Group’s interest rate risk arises from long-term borrowings. The Group has the ability to secure a substantial proportion of its bank 
loans at fixed rates via interest rate swaps. However, due to the current low level of debt and historically low UK LIBOR rates, the Group has 
decided not to take out any such swaps at the present time. This position is regularly reassessed. 

Credit risk
Credit risk arises from cash and cash equivalents, derivative financial instruments and deposits with banks and financial institutions, 
as well as credit exposures to customers. Each Group business is responsible for managing and analysing the credit risk of potential 
customers prior to offering credit terms and on an ongoing basis and uses independent ratings agencies, past trading experience and 
other factors in order to assess the credit quality of the customer. Additionally, the Group maintains a credit insurance policy for all its 
operations which covers a substantial portion of the Group’s trade debtors. For banks and financial institutions only independently rated 
parties with a strong rating are accepted.

Liquidity risk
The Group’s banking facilities are designed to ensure there are sufficient funds available for current operations and the Group’s further 
development plans. Cash flow forecasting is performed by the Group’s businesses on a rolling basis and is monitored centrally to ensure 
that sufficient cash is available to meet operational needs while maintaining an appropriate level of headroom on undrawn committed 
borrowing facilities. At 31 March 2021 the facility had £124.7m of headroom (2020: £76.6m) after taking account of ancillary facilities and 
overseas cash. The maturity date of the facility is November 2022.

Financial instruments
The Group’s financial instruments comprise borrowings, cash, trade receivables and payables and forward exchange contracts. 
Based on the hierarchy defined in IFRS 7, the Group’s financial instruments are classified as level 2 instruments. Consequently, fair value 
measurements are derived from inputs other than quoted prices included within level 1 that are observable for the assets or liabilities, 
either directly (i.e. as prices) or indirectly (i.e. derived from prices).

Annual Report and Accounts 2021 Norcros plc 115

Financial statements21. Financial instruments continued
Financial liabilities 
The table below analyses the value of the Group’s financial liabilities into relevant maturity groupings based on the remaining period at the 
Balance Sheet date to the contractual maturity date.

Borrowings1
Lease liabilities2 
Trade and other payables 

At 31 March 2020
Borrowings1
Lease liabilities2 
Trade and other payables 

At 31 March 2021

Not later 
than a year
£m

Later than one
year but not later
than two years
£m

Later than two
years but not later
than five years
£m

Later than 
five years
£m

2.1
5.2
72.9

80.2
0.3
5.4
95.4

101.1

2.0
5.2
—

7.2
18.2
4.8
—

23.0

85.4
12.3
—

97.7
—
11.5
—

11.5

—
10.2
—

10.2
—
8.9
—

8.9

Total
£m

89.5
32.9
72.9

195.3
18.5
30.6
95.4

144.5

1  Borrowings includes interest costs calculated using the applicable interest rate at year end.

2  Lease liabilities are on an undiscounted basis.

Derivative foreign currency contracts
The following table details the foreign currency forward contracts outstanding at the end of the reporting year.

As at 31 March 2020: 
Assets

As at 31 March 2021: 
Liabilities 

Carrying
amount 
£m

Notional
amount
 £m

Gain/(loss) 
recognised in 
Income 
Statement
 £m

Change in fair
value taken to
 hedge reserve 
£m

2.0

2.3

35.7

1.7

70.8

(2.0)

—

2.3

During the year the brought forward carrying amount of £2m was taken to the Income Statement in finance costs as the derivative 
forward currency contracts were settled. All hedging contracts taken out in relation to the current financial year ending 31 March 2022 
were designated as hedging instruments under IFRS 9 hedge accounting. 

As at 31 March 2021, the aggregate amount of gains under foreign exchange forward contracts deferred in the cash flow hedge reserve 
relating to these anticipated future purchase transactions is a loss of £2.3m (2020: £nil). It is anticipated that the purchases will take place 
during the 12 months of the financial year ended 31 March 2022 at which time the amount deferred in equity will be removed from equity 
and included in the carrying amount of the inventories which are expected to be sold within 12 months of purchase.

Set out below is the reconciliation of each component of equity and the analysis of other comprehensive income:

Fair value
At 1 April 2020
Effective portion of changes in fair value
Amount transferred to inventories
Tax effect

At 31 March 2021

Hedging
reserve 
£m

—
(2.3)
0.4
0.4

(1.5)

Sensitivity analysis
IFRS 7 requires the disclosure of a sensitivity analysis that details the effects on the Group’s profit and loss and equity of reasonably 
possible fluctuations in market rates. To demonstrate these, reasonably possible variations of 1% increase or decrease in market interest 
rates and 5% strengthening or weakening in major currencies have been chosen.

(a) 1% increase or decrease on market interest rates for most of the coming year
As the Group has borrowings of £18.0m, the effect of a 1% change in market interest rates would be a change in the net finance costs of 
approximately £0.2m per annum.

116

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements 
 
 
 
 
21. Financial instruments continued
Sensitivity analysis continued
(b) 5% strengthening or weakening in major currencies
A number of the Group’s assets are held overseas and as such variations in foreign currencies will affect the carrying value of these assets. 
A 5% strengthening or weakening of Sterling across all currencies would lead to a circa £2.6m decrease or increase in net assets respectively. 

The Group’s profits and losses are exposed to both translational and transactional risk of fluctuations in foreign currency risk. The Group 
seeks to mitigate the majority of its transactional risk using forward foreign exchange contracts and product pricing. Taking into account 
the unmitigated translational impact, a 5% strengthening or weakening in Sterling against all other currencies would result in an increase 
or decrease in reported profits of circa £0.3m respectively. 

22. Deferred tax
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and when the deferred income taxes relate to the same fiscal authority.

Deferred tax is calculated in full on temporary differences under the liability method. The movement on the deferred tax account is as 
shown below.

The analysis of deferred tax assets and liabilities is as follows:

At 31 March 2019
Credited/(charged) to the Consolidated Income Statement
Credited to other comprehensive income
Acquisitions
Exchange differences

At 31 March 2020
(Charged)/credited to the Consolidated Income Statement
(Charged) to other comprehensive income
Exchange differences

At 31 March 2021

Accelerated tax
 depreciation
£m

Retirement 
benefit 
obligations
£m

Intangible
£m

(0.2)
0.6
—
—
—

0.4
(0.2)
—
(0.1)

0.1

5.3
0.4
3.5
—
—

9.2
(0.1)
(5.6)
—

3.5

(6.3)
— 
—
(0.4)
0.3

(6.4)
0.7
—
—

(5.7)

Deferred tax assets:
– to be recovered after more than twelve months
– to be recovered within twelve months

Deferred tax liabilities:
– to be charged after more than twelve months
– to be charged within twelve months

Deferred tax (liabilities)/assets (net)

Other
£m

2.0
(0.5)
—
— 
—

1.5
0.1
—
—

1.6

2021
£m

4.2
1.0

5.2

(5.0)
(0.7)

(5.7)

(0.5)

Total
£m

0.8
0.5
3.5
(0.4)
0.3

4.7
0.5
(5.6)
(0.1)

(0.5)

2020
£m

9.6
0.1

9.7

(4.3)
(0.7)

(5.0)

4.7

Other deferred tax assets relate to share-based payment expenses, provisions and other timing differences. 

At the Balance Sheet date the Group has recognised £nil (2020: £nil) in respect of tax losses. No deferred tax asset has been recognised 
in respect of £6.7m (2020: £6.7m) of tax losses as the Company does not believe that utilisation of these losses is probable. 

Annual Report and Accounts 2021 Norcros plc 117

Financial statements 
 
 
 
23. Provisions

At 1 April 2019
Charged to the Income Statement
Reclassified (IFRS 16)
Other movement
Utilisation 

At 31 March 2020
Charged to the Income Statement
Other movement
Utilisation 

At 31 March 2021

Warranty
provision
£m

Restructuring
provision
£m

UK property
provision
£m

1.2
(0.2)
—
—
—

1.0
0.1
—
(0.1)

1.0

0.6
—
—
—
(0.5)

0.1
2.4
—
(1.6)

0.9

4.0
—
(2.2)
0.3
—

2.1
—
0.5
(0.5)

2.1

Total
£m

5.8
(0.2)
(2.2)
0.3
(0.5)

3.2
2.5
0.5
(2.2)

4.0

The warranty provision has been recognised for expected claims on products which remain under warranty. It is expected that this 
expenditure will be incurred within five years of the Balance Sheet date.

The UK property provision relates to the one remaining onerous legacy property lease that is due to expire in June 2022. In the year £0.5m 
deferred consideration accrual was utilised to increase this provision. The provision relates to dilapidation and other costs expected prior 
to vacating the property. The final costs may be higher or lower than the amount recognised.

The restructuring provision relates to COVID-19 restructuring liabilities that are due to be settled within two years.

24. Retirement benefit obligations
(a) Pension costs
Norcros Security Plan
The Norcros Security Plan (the Plan), the principal UK pension scheme of the Group’s UK subsidiaries, is funded by a separate trust fund 
which operates under UK trust law and is a separate legal entity from the Company. The Plan is governed by a Trustee company, which has 
a board currently composed of three employer representatives and three member representatives. The Trustee is required by law to act in 
the best interests of the Plan members and is responsible for setting policies together with the Company.

It is predominantly a defined benefit scheme, with a modest element of defined contribution benefits. Norcros plc itself has no employees 
other than the Directors and so has no liabilities in respect of these pension schemes. The scheme closed to new members and future 
accrual with effect from 1 April 2013, though active members retain a salary link. This means that employed members of the Plan who 
were building up benefits at the date of closure to accrual will receive a pension based on their service to 1 April 2013 but using their final 
pensionable salary at the point they leave employment or retire from the Plan. As a result of the closure a new defined contribution 
pension scheme was implemented to replace the Plan from the same date.

The weighted average duration of the defined benefit obligation is approximately 15 years (2020: 15 years) and can be attributed to the 
scheme members as follows:

Employee members
Deferred members
Pensioner members

Total

2021

3%
29%
68%

2020

7%
31%
62%

100%

100%

The Plan assets do not include any investments in the Company or any property or other assets utilised by the Company.

The Plan is funded by the Company based on a separate actuarial valuation for funding purposes for which the assumptions may differ 
from those below. Funding requirements are formally set out in the Statement of Funding Principles, Schedule of Contributions and 
Recovery Plan agreed between the Trustee and the Company. 

The triennial actuarial valuation for the Group’s UK defined benefit pension scheme as at 1 April 2018 reported an actuarial deficit of 
£49.3m (2015: £73.5m) representing an 89% funding level (2015: 84%). The deficit recovery plan was agreed with the scheme Trustee, 
with a cash contribution of £3.25m per annum plus CPI, payable for the 6.5 years to 30 September 2025. 

In line with the above agreement the Group made deficit recovery contributions of £3.3m (2020: £3.3m) into its UK defined benefit 
pension scheme during the year to 31 March 2021.

118

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements24. Retirement benefit obligations continued
(a) Pension costs continued
Risks
The Plan exposes the Company to a number of actuarial risks which may result in a material change in the net scheme deficit and 
potentially result in an increase in cash contributions in later years and higher charges being recognised in future Income Statements. 
Given the long-term time horizon of the scheme’s cash flows this may result in volatility in the valuation of the net scheme deficit from 
year to year. The main risks are set out below:

Mortality risk – the assumptions used by the Group allow for improvements in life expectancy. However, if life expectancy improves at 
a faster rate than assumed, this would result in greater payments from the Plan and consequently an increase in scheme liabilities. 
The Group regularly reviews the mortality assumptions to minimise the risk of using an inappropriate assumption. 

Interest rate risk – a reduction in corporate bond yields would result in a lower discount rate being used to value the scheme liabilities and 
consequently result in an increase in scheme liabilities. Additionally, an increase in inflation would increase the scheme liabilities as the 
majority of the pension payments increase in line with inflation, although there are a number of caps in place to ensure that the impact 
of high inflation is minimised. To mitigate some of the investment volatility a proportion of the scheme assets are held in liability-driven 
investments which involve hedging some of the Plan’s exposure to changes in interest rates and inflation by investing in assets that match 
the sensitivity of its liabilities. This means that if interest rates or inflation expectations change, assets and liabilities rise or fall together, and 
the funding level of the Plan should be less volatile.

Investment risk and currency risk – a reduction in the value of investments caused by fluctuating exchange rates and a variety of other 
market factors would result in a lower valuation of scheme assets. The scheme invests in a diversified range of asset classes to mitigate 
the risk of falls in any one area of the investments and implements partial currency hedging on the overseas assets to mitigate currency risk.

Defined contribution pension schemes
Contributions made to these schemes amounted to £3.0m (2020: £3.5m).

(b) IAS 19R, ‘Employee benefits’
Norcros Security Plan
The valuation used for IAS 19R disclosures has been based on the most recent actuarial valuation at 31 March 2018 and updated by Isio 
(formerly KPMG), a firm of qualified actuaries, to take account of the requirements of IAS 19R in order to assess the liabilities of the scheme 
at 31 March 2021. Scheme assets are stated at their market value at 31 March 2021.

(i) The principal assumptions used to calculate the scheme liabilities of the Norcros Security Plan under IAS 19R are:

Discount rate
Inflation rate (RPI)
Inflation rate (CPI)
Increases to pensions in payment (other than pre-1988 GMP liabilities)
Salary increases 

2021
Projected 
unit

2020
Projected 
unit

2.05%
3.25%
2.35%
3.17%
2.60%

2.21%
2.55%
1.60%
2.54%
1.85%

The mortality assumptions are based on standard mortality tables which allow for future mortality improvements and are summarised below:

Life expectancy at age 65:
Current pensioners – males
Current pensioners – females
Future pensioners – males (currently aged 45)
Future pensioners – females (currently aged 45)

Members are assumed to take a 25% (2020: 25%) cash commutation sum on retirement.

(ii) The amounts recognised in the Income Statement are as follows:

Included in operating profit:
IAS 19R pension administration expenses
Past service costs
IAS 19R finance cost

Total amounts recognised in the Income Statement

2021

2020

19.9
22.4
20.8
23.5

2021
£m

1.4
—
1.0

2.4

20.6
23.0
21.6
24.2

2020
£m

1.5
—
0.8

2.3

Annual Report and Accounts 2021 Norcros plc 119

Financial statements24. Retirement benefit obligations continued
(b) IAS 19R, ‘Employee benefits’ continued
Norcros Security Plan continued
(iii) The amounts recognised in the Balance Sheet are determined as follows:

Equities
Absolute return funds
Bonds 
High yield
Property
Liability-driven investments
Cash and gilts 

Total fair value of scheme assets
Present value of scheme liabilities

Pension deficit

Value at
31 March
2021
£m

93.6
24.1
127.2
72.2
—
74.4
6.3

397.8
(416.1)

(18.3)

Value at
31 March
2020
£m

59.7
41.6
131.0
68.4
16.9
36.2
8.1

361.9
(410.8)

(48.9)

The fair value of the scheme assets analysed by asset category and subdivided between those assets that have a quoted market price in 
an active market and those that do not (such as investment funds) are as follows:

Equities
Absolute return funds
Bonds 
High yield
Property
Liability-driven investments
Cash and gilts 

Total fair value of scheme assets

Value at 31 March 2021

Value at 31 March 2020

Quoted
£m

Unquoted
£m

—
18.0
—
—
—
—
6.3

24.3

93.6
6.1
127.2
72.2
—
74.4
—

373.5

Total
£m

93.6
24.1
127.2
72.2
—
74.4
6.3

397.8

Quoted
£m

Unquoted
£m

—
16.1
—
—
—
—
8.1

24.2

59.7
25.5
131.0
68.4
16.9
36.2
—

337.7

Total
£m

59.7
41.6
131.0
68.4
16.9
36.2
8.1

361.9

The majority of the Plan’s assets are invested in pooled investment vehicles, where the fair value has been determined by the individual 
fund managers by applying fair value principles to the underlying investments.

(iv) The movement in the scheme deficit in the year is as follows:

Deficit at the beginning of the year
Employer contributions – deficit recovery
IAS 19R pension administration expenses
IAS 19R finance cost
Actuarial gains/(losses)

Deficit at the end of the year

(v) The reconciliation of scheme assets is as follows:

Opening fair value of scheme assets
Employer contributions – deficit recovery
Interest income
Benefits paid
Actuarial gains/(losses) on scheme assets
IAS 19R pension administration expenses

Closing fair value of scheme assets

120

Norcros plc Annual Report and Accounts 2021

2021
£m

(48.9)
3.3
(1.4)
(1.0)
29.7

(18.3)

2021
£m

361.9
3.3
7.8
(23.2)
49.4
(1.4)

397.8

2020
£m

(31.6)
3.3
(1.5)
(0.8)
(18.3)

(48.9)

2020
£m

396.4
3.3
9.6
(23.9)
(22.0)
(1.5)

361.9

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements24. Retirement benefit obligations continued
(b) IAS 19R, ‘Employee benefits’ continued
Norcros Security Plan continued
(vi) The reconciliation of scheme liabilities is as follows:

Opening scheme liabilities
Interest cost
Actuarial (losses)/gains arising from changes in financial assumptions
Actuarial gains/(losses) arising from changes in demographic assumptions
Benefits paid

Closing fair value of scheme liabilities

(vii) Amounts recognised in the Consolidated Statement of Comprehensive Income are as follows:

Actuarial gains/(losses)
Deferred tax

(viii) Sensitivities
The sensitivities regarding the principal assumptions used to measure the Plan’s liabilities are as follows:

Assumption

Discount rate – 0.1% decrease
Inflation rate (RPI and CPI)1 – 0.1% increase
Increase in life expectancy by one year

2021
£m

(410.8)
(8.8)
(35.3)
15.6
23.2

(416.1)

2021
£m

29.7
(5.6)

24.1

2020
£m

(428.0)
(10.4)
9.0
(5.3)
23.9

(410.8)

2020
£m

(18.3)
3.5

(14.8)

Impact on scheme deficit

2021
£m

5.0
4.0
19.0

2020
£m

4.9
3.6
16.0

1  This includes the impact on salary increase and deferred and in payment pension increase assumptions.

The above sensitivities are applied to adjust the defined benefit obligation at the end of the year. Whilst the analysis does not take account of 
the full distribution of cash flows expected under the scheme, it does provide an approximation as to the sensitivity of the assumptions shown.

No changes have been made to the method and assumptions used in this analysis from those used in the previous year.

25. Called up share capital

Issued and fully paid
2021: 80,855,464 (2020: 80,557,270) ordinary shares of 10p each

2021
£m

8.1

2020
£m

8.1

During the year, the Company issued 298,194 10p ordinary shares in order to satisfy vesting of options under the Company’s Approved 
Performance Share Plan, Deferred Bonus Plan and SAYE schemes.

26. Other non-current liabilities

Other non-current liabilities

2021
£m

0.3

0.3

2020
£m

0.3

0.3

Other non-current liabilities relate to post-retirement healthcare liabilities in our South African business. 

Annual Report and Accounts 2021 Norcros plc 121

Financial statements27. Consolidated Cash Flow Statement
(a) Cash generated from operations
The analysis of cash generated from operations is given below:

Profit before taxation
Adjustments for:
– IAS 19R administrative expenses included in the Income Statement
– acquisition related costs included in the Income Statement
– exceptional items included in the Income Statement
– finance costs included in the Income Statement
– IAS 19R finance cost included in the Income Statement
– cash flows from exceptional items 
– settlement of share options
– depreciation of property, plant and equipment 
– underlying amortisation
– depreciation of right of use asset 
– pension fund deficit recovery contributions
– IFRS 2 charges

Operating cash flows before movement in working capital
Changes in working capital:
– decrease/(increase) in inventories
– (increase)/decrease in trade and other receivables
– increase/(decrease) in trade and other payables

Cash generated from operations

2021
£m

18.5

1.4
3.7
3.8
5.4
1.0
(2.5)
(0.2)
5.2
0.2
4.0
(3.3)
1.0

38.2

3.8
(5.0)
23.0

60.0

2020
£m

15.0

1.5
4.0
9.0
2.0
0.8
(0.3)
(0.5)
6.6
0.2
4.5
(3.3)
0.1

39.6

(2.4)
3.6
(6.0)

34.8

(b) Outflow related to exceptional items
This includes expenditure charged to exceptional provisions relating to onerous lease costs, acquisition related costs (excluding deferred 
remuneration) and other business rationalisation and restructuring costs.

(c) Analysis of underlying net cash/(debt)

At 1 April 2019
Cash flow
Non-cash finance costs
Other non-cash movements
Exchange movement

At 31 March 2020
Cash flow
Non-cash finance costs
Other non-cash movements
Exchange movement

At 31 March 2021

Cash 
£m

27.2
21.7
—
—
(1.6)

47.3
(19.6)
—
—
0.6

28.3

Current 
borrowings 
£m

Non-current 
borrowings 
£m

Underlying 
net cash/(debt) 
£m

Lease 
liabilities 
£m

Net debt
£m

(3.8)
3.7
—
—
—

(0.1)
0.1
—
—
—

—

(58.4)
(25.0)
(0.2)
—
—

(83.6)
66.0
(0.2)
—
—

(17.8)

(35.0)
0.4
(0.2)
—
(1.6)

(36.4)
46.5
(0.2)
—
0.6

10.5

(27.7)
5.7
(1.9)
(4.7)
3.5

(25.1)
6.0
(1.7)
(1.6)
(1.8)

(24.2)

(62.7)
6.1
(2.1)
(4.7)
1.9

(61.5)
52.5
(1.9)
(1.6)
(1.2)

(13.7)

Other non-cash finance costs relate to the movement in the costs of raising debt finance in the year.

122

Norcros plc Annual Report and Accounts 2021

Notes to the Group accounts continuedYear ended 31 March 2021Financial statements 
 
 
28. Dividends 
Due to COVID-19 no dividends were paid during the year (2020: interim dividend of £2.5m, 3.1p per share). A final dividend of 8.2p per 
share in respect of the year ended 31 March 2021 (2020: nil) is to be proposed at the Annual General Meeting on 21 July 2021. 

29. Capital commitments

Contracts placed for future capital expenditure not provided in the financial statements

2021
£m

0.3

2020
£m

0.1

30. Related party transactions
The Group considers its Directors to be the key management personnel. Compensation for Directors who have the sole responsibility 
for planning, directing and controlling the Group are set out in the Remuneration Report on pages 71 to 78. 

Annual Report and Accounts 2021 Norcros plc 123

Financial statementsParent Company balance sheet
At 31 March 2021

Non-current assets

Investments

Deferred tax assets

Current assets

Trade and other receivables

Current liabilities

Trade and other payables

Net current (liabilities)/assets

Total assets less current liabilities

Non-current liabilities

Financial liabilities – borrowings

Net assets

Financed by:

Share capital

Share premium account

Treasury reserve

Retained earnings before loss for the financial year

Loss for the financial year

Total shareholders’ funds

Notes

2021
£m

2020
£m

3

4

5

6

7

8

177.3

0.4

177.7

177.3

0.3

177.6

—

37.6

(30.3)

(30.3)

(0.4)

37.2

147.4

214.8

(17.8)

(83.6)

129.6

131.2

8.1

30.2

(0.1)

94.1

(2.7)

8.1

29.9

(0.4)

95.9

(2.3)

129.6

131.2

The financial statements of Norcros plc, registered number 3691883, on pages 124 to 129 were authorised for issue on 9 June 2021 and 
signed on behalf of the Board by:

Nick Kelsall 
Chief Executive Officer 

Shaun Smith
Chief Financial Officer

124

Norcros plc Annual Report and Accounts 2021

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Parent Company statement of changes in equity
Year ended 31 March 2021

At 1 April 2019

Comprehensive expense:

Loss for the year

Total comprehensive expense for the year

Transactions with owners:

Shares issued

Dividends paid

Purchase of treasury shares

Equity-settled share options

Value of employee services

At 31 March 2020

Comprehensive expense:

Loss for the year

Total comprehensive expense for the year

Transactions with owners:

Shares issued

Equity-settled share options

Value of employee services

At 31 March 2021

Ordinary
share
capital
£m

Share
premium
£m

Treasury
reserve
£m

Retained
earnings
£m

8.0

29.9

(0.3)

104.1

Total
equity
£m

141.7

(2.3)

(2.3)

0.1

(7.0)

(0.9)

(0.5)

0.1

(2.3)

(2.3)

—

(7.0)

—

(1.3)

0.1

93.6

131.2

(2.7)

(2.7)

—

(0.5)

1.0

(2.7)

(2.7)

0.3

(0.2)

1.0

—

—

0.1

—

—

—

—

8.1

—

—

—

—

—

—

—

—

—

—

—

—

29.9

—

—

0.3

—

—

—

—

—

—

(0.9)

0.8

—

(0.4)

—

—

—

0.3

—

8.1

30.2

(0.1)

91.4

129.6

Annual Report and Accounts 2021 Norcros plc 125

Financial statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Parent Company accounts
Year ended 31 March 2021

1. Statement of accounting policies
General information
Norcros plc (the Company) is the ultimate holding company of the Norcros Group, which designs, manufactures and distributes a range 
of high quality and innovative bathroom and kitchen products mainly in the UK and South Africa. 

The Company is incorporated in the UK as a public company limited by shares and registered in England and Wales. The shares of the 
Company are listed on the London Stock Exchange market of listed securities. The address of its registered office is Ladyfield House, 
Station Road, Wilmslow SK9 1BU, UK.

Accounting reference date
UK company law permits a company to draw up financial statements to a date seven days either side of its accounting reference date. For 
operational reasons the Company has in the current financial year adopted an accounting period of 52 weeks, and as a result of this, the 
exact year-end date was 4 April 2021. All references to the financial year therefore relate to the 52 weeks commencing on 6 April 2020. In 
the previous year the accounting period was 53 weeks long, beginning on 1 April 2019 and ending on 5 April 2020.

Basis of preparation
Norcros plc is a qualifying entity able to apply FRS 101, ‘Reduced disclosure framework’. The separate financial statements of the Company 
have been prepared in accordance with FRS 101, on the going concern basis and under the historical cost convention modified for fair 
values, and in accordance with the Companies Act 2006 and with applicable accounting standards. 

These financial statements and accompanying notes have been prepared in accordance with the reduced disclosure framework for all 
periods presented. A separate profit and loss account dealing with the results of the Company has not been presented as permitted by 
Section 408(3) of the Companies Act 2006.

The following exemptions from the requirements of IFRS have been applied in the preparation of these financial statements, in 
accordance with FRS 101:

•  the following paragraphs of IAS 1, ‘Presentation of financial statements’:

•  10(d) (statement of cash flows);

•  16 (statement of compliance with all IFRS);

•  111 (cash flow statement information); and

•  134–136 (capital management disclosures);

•  IFRS 7, ‘Financial instruments: disclosures’;

•  IAS 7, ‘Statement of cash flows’;

•  IAS 8, ‘Accounting policies, changes in accounting estimates and errors’ – impact of future accounting standards;

•  IAS 24 (paragraph 17), ‘Related party disclosures’ – key management compensation; and

•  IAS 24, ‘Related party disclosures’ – the requirement to disclose related party transactions between two or more members of a group.

As the Group financial statements include the equivalent disclosures, the Company has taken the exemptions available under FRS 101 in 
respect of the following disclosures:

•  IFRS 2, ‘Share-based payments’, in respect of Group equity-settled share-based payments; and

•  certain disclosures required by IFRS 13, ‘Fair value measurement’, and disclosures required by IFRS 7, ‘Financial instruments: disclosures’.

Critical estimates and judgements
The Directors believe that there are no critical accounting estimates relating to these financial statements. 

A summary of the more important accounting policies, which have been applied consistently, is set out below.

Investments in subsidiaries
Investments held as fixed assets are stated at cost, less any provision for impairment. The Directors believe the carrying value of 
investments is supported by their underlying assets and cash flow projections derived from detailed budgets and forecasts. Dividends 
received from investments are included within turnover and recognised on receipt of the dividend.

Foreign currency transactions
Monetary assets and liabilities expressed in foreign currencies are translated into Sterling at rates applicable at the year end. Exchange 
gains and losses are dealt with in arriving at operating profit.

Taxation
Deferred taxation has been recognised as a liability or asset if transactions have occurred at the Balance Sheet date that give rise to an 
obligation to pay more taxation in the future or a right to pay less taxation in the future. An asset is recognised only when the transfer of 
economic benefits is more likely than not to occur.

Dividend distribution
Dividend distribution to the Company’s shareholders is recognised as a liability in the financial statements in the period in which the 
dividends are approved by the Company’s shareholders or when paid if earlier.

126

Norcros plc Annual Report and Accounts 2021

Financial statements1. Statement of accounting policies continued
Financial assets and liabilities
Borrowings – the Company measures all borrowings initially at fair value. This is taken to be the fair value of the consideration received. 
Transaction costs (any such costs that are incremental and directly attributable to the issue of the financial instrument) are included in the 
calculation of the effective interest rate and are, in effect, amortised through the Income Statement over the duration of the borrowing.

Borrowings are classified as current liabilities unless the Company has an unconditional right to defer settlement of the liability for at least 
twelve months after the Balance Sheet date.

Share-based payments
The Company operates a number of equity-settled, share-based compensation plans. The fair value of the employee services received in 
exchange for the grant of options is recognised as an expense. The total amount to be expensed over the vesting period is determined by 
reference to the fair value of the options granted, excluding the impact of any non-market vesting conditions. Non-market vesting conditions 
are included in assumptions about the number of options that are expected to vest. At each Balance Sheet date, the Company revises its 
estimates of the number of options that are expected to vest. It recognises the impact of the revision to original estimates, if any, in the 
Income Statement, with a corresponding adjustment to equity.

2. Other information
Auditor’s remuneration of £3,000 (2020: £3,000) and staff costs relating to two employees (2020: two) are borne by one of the 
Company’s subsidiary, without recharge.

Further information about the Directors’ remuneration may be found in the Annual Report on Remuneration on pages 71 to 78. 

3. Investments

At 1 April 2020 and 31 March 2021

Shares in 
subsidiaries
£m

177.3

Details of the subsidiaries owned by the Company, held both directly and indirectly, are shown in note 11.

4. Deferred tax assets
Deferred tax is calculated in full on temporary differences under the liability method. The movement on the deferred tax account is as 
shown below:

Deferred tax asset 

The analysis of the deferred tax asset is as follows:

Other timing differences

To be recovered after more than twelve months
To be recovered within twelve months

The full potential asset for deferred tax is as follows:

Other timing differences
Tax losses

2021
£m

0.4

2021
£m

0.4

2021
£m

—
0.4

0.4

2021
£m

0.4
4.5

4.9

2020
£m

0.3

2020
£m

0.3

2020
£m

0.2
0.1

0.3

2020
£m

0.3
4.5

4.8

No deferred tax has been recognised in the financial statements in respect of the tax losses as the Company does not believe that 
utilisation of these losses is probable.

Annual Report and Accounts 2021 Norcros plc 127

Financial statementsNotes to the Parent Company accounts continued
Year ended 31 March 2021

5. Trade and other receivables

Amounts owed by Group undertakings

Amounts owed by Group undertakings are unsecured, interest free and repayable on demand.

6. Trade and other payables

Accruals
Amounts owed to Group undertakings

7. Financial liabilities – borrowings

Loans and bank overdrafts
Costs of raising finance

Repayable after more than one year:
– between one and two years
– between two and five years
– costs of raising finance

2021
£m

—

—

2021
£m

0.6
29.7

30.3

2021
£m

18.0
(0.2)

17.8

18.0
—
(0.2)

17.8

2020
£m

37.6

37.6

2020
£m

0.4
—

0.4

2020
£m

84.0
(0.4)

83.6

—
84.0
(0.4)

83.6

The Group increased the amount of its committed banking facilities to £120m (plus a £30m accordion) at the time of the Merlyn 
acquisition in November 2017. The maturity date was originally November 2021 with an option to extend for a further year. The Group 
exercised this option during the year ended 31 March 2019 and has extended the maturity date of the facility to November 2022. 

The Group has been in compliance with all banking covenants during the year. 

8. Called up share capital

Issued and fully paid
2021: 80,855,464 (2020: 80,557,270) ordinary shares of 10p each

2021
£m

8.1

2020
£m

8.1

During the year, the Company issued 298,194 10p ordinary shares in order to satisfy vesting of options under the Company’s Approved 
Performance Share Plan, Deferred Bonus Plan and SAYE schemes.

9. Dividends
Due to COVID-19 no dividends were paid during the year (2020: interim dividend of £2.5m, 3.1p per share). A final dividend of 8.2p per 
share in respect of the year ended 31 March 2021 (2020: nil) is to be proposed at the Annual General Meeting on 21 July 2021. 

10. Contingent liabilities
The Company is party to an omnibus set-off agreement between Lloyds Bank plc and the Group’s UK subsidiaries.

128

Norcros plc Annual Report and Accounts 2021

Financial statements 
 
 
11. Subsidiaries
The subsidiaries included in the financial statements are disclosed below. All companies are 100% owned by the Group.

Held directly by Norcros plc

Company

Country of 
incorporation 
or registration

Registered address

Norcros Group (Holdings) Limited

England

Ladyfield House, Station Road, Wilmslow SK9 1BU, United Kingdom

Held indirectly by Norcros plc

Company

Abode Home Products Ltd
Bathshoponline Ltd
Carlton Holdings Ltd
Crittall Construction Ltd
Croydex Group Ltd
Croydex Ltd
Eurobath International Ltd
H & R Johnson (Overseas) Ltd
H & R Johnson Tiles Ltd
Lincolnshire Properties (Norfolk Street) Ltd
Merlyn Industries UK Ltd
Metlex Industries Ltd
Norcros (Trustees) Ltd
Norcros Adhesives Ltd
Norcros Developments Ltd
Norcros Estates Ltd
Norcros Group Trusteeships Ltd
Norcros Industry (International) Ltd
Norcros Securities Ltd
Norcros Services Ltd
Plumbex UK Ltd
Samuel Booth and Company Ltd
Stonechester (Stoke) Ltd
Taps Direct Ltd
Triton Industry Ltd
Triton plc
UBM Pension Trust Ltd
Vado UK Ltd
Cronors Insurance Ltd
Merlyn Industries Ltd
Christa 271 (Pty) Ltd
Tile Africa Windhoek Property (Pty) Ltd
Ceracon (Pty) Ltd
General Adhesives (Pty) Ltd
Johnson Tiles Pty Ltd
Lesatsi Trading (Pty) Ltd
Norcros SA (Pty) Ltd
TAL (Pty) Ltd
Talcor Properties (Pty) Ltd
Tile Adhesives (Pty) Ltd
Tile Africa Group (Pty) Ltd
Triton SA (Pty) Ltd
RAP Plumbing Supplies (Pty) Ltd
Norcros Middle East Building  
Materials Trading LLC

Country of 
incorporation 
or registration

England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
England
Guernsey
Ireland
Namibia
Namibia
South Africa
South Africa
South Africa
South Africa
South Africa
South Africa
South Africa
South Africa
South Africa
South Africa
South Africa
UAE

Registered address

Ladyfield House, Station Road, Wilmslow SK9 1BU, United Kingdom
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
Dorey Court, Admiral Park, St. Peter Port GY1 2HT, Guernsey
Merlyn House, Purcellsinch Industrial Estate, Dublin Road, Kilkenny, Ireland
3rd Floor, 344 Independence Avenue, Windhoek, Namibia
15 van Zyl Street, Suiderhof, Windhoek, Namibia
4 Porcelain Road, Olifantsfontein 1665, South Africa
As above
As above
As above
As above
As above
As above
As above
As above
As above
As above
Warehouse No. 5, St. No. 4, Umm Ramool, Marrakesh Road, 
P.O. Box 393937, Dubai, UAE

Annual Report and Accounts 2021 Norcros plc 129

Financial statementsNotice of Annual General Meeting
Norcros plc (“Company”)

THIS DOCUMENT IS IMPORTANT AND REQUIRES YOUR IMMEDIATE ATTENTION.

If you are in any doubt as to the action you should take, you are recommended to consult your stockbroker, bank manager, solicitor, accountant, 
fund manager or other appropriate independent professional adviser who is authorised under the Financial Services and Markets Act 2000 if 
you are resident in the United Kingdom or, if not, from another appropriately authorised independent professional adviser.

If you sell or otherwise transfer, or have sold or other otherwise transferred, all of your shares in the Company, please send this document 
and the form of proxy (if you have a form of proxy) to the purchaser or transferee, or to the stockbroker, bank or other agent through 
whom the sale or transfer was effected, for transmission to the purchaser or transferee, save that you should not send such documents in 
or into any jurisdiction in which to do so would constitute a violation of that jurisdiction’s relevant laws or regulations.

If you sell or otherwise transfer, or have sold or otherwise transferred, only part of your holding of shares in the Company, you should 
retain this document and the form of proxy (if you have a form of proxy) and consult the stockbroker, bank or other agent through whom 
the sale or transfer was effected.

Notice of Annual General Meeting
Notice is given that the 2021 Annual General Meeting of the Company (“AGM”) will be held at 11.00 am on 21 July 2021 at Ladyfield House, 
Station Road, Wilmslow, Cheshire SK9 1BU, for the purpose of considering and, if thought fit, passing the resolutions set out below.

COVID-19
We recognise that the AGM is a very important occasion for the Board to engage with shareholders and answer any questions that 
shareholders might have.

The health and wellbeing of our shareholders is of paramount importance to us and we are monitoring the situation and having regard to 
the measures required or advised by the UK Government in relation to the COVID-19 pandemic. 

In light of the current situation, including UK Government advice and related public health guidance, we have taken the decision to hold a 
very limited AGM this year. As such, pending any material change in the situation and subject to the limited exceptions mentioned below, 
we will not permit any shareholder entry to or attendance at the AGM with the exception of two Directors who hold shares, so that they 
can form a quorate meeting and duly record the proxy votes.

If, despite the above, any shareholder would nevertheless like to attend the AGM in person, they may request permission to do so by email 
to the Company Secretary (info@norcros.com) and it may be possible for the Company to permit a very small number of shareholders to 
do so provided that they comply with whatever arrangements the Company may require to ensure compliance with the above-mentioned 
UK Government advice and related public health guidance. In light of the above, the Company reserves the right to refuse such permission 
and, if such permission is granted, to revoke such permission at any time (whether before or during the AGM) if the Director who is chair 
of the AGM (Chair) considers this necessary, including if any shareholder who is permitted entry to and attendance at the AGM fails 
to comply with the above-mentioned arrangements.

As shareholders will not be able to physically attend the AGM this year, subject to the above-mentioned limited exceptions (and, even if 
permitted entry to the AGM, may not be able to physically attend the AGM throughout), we strongly encourage shareholders to register 
your proxy votes in advance of the AGM and to appoint the Chair as their proxy, to ensure that they can vote and be represented at the AGM. 
In light of the above, any proxy other than the Chair may not be permitted entry to or attendance at the AGM, so they may not be able to 
vote. Details of how to complete and submit your proxy votes are set out below.

UK Government advice and related public health guidance in relation to COVID-19 remains subject to change and the Board intends to 
keep the arrangements of the AGM under close review during this period. In the event that it is necessary or desirable to make any 
changes to the arrangements for the AGM, we will seek to give shareholders as much notice as possible. Details of any changes to those 
arrangements will be made available on the “AGM 2021” section of the Company’s website (www.norcros.com) and, where appropriate, 
announced via a Regulatory Information Service.

In light of the above, it is unlikely that a formal question and answer session will be held. Instead, shareholders are encouraged to submit 
any questions relating to the business of the AGM in advance of the AGM by email to info@norcros.com and the Board will attempt 
to ensure, to the extent practicable, that answers are provided by 11.00 am on 16 July 2021. If the Board considers it appropriate and 
practicable, answers to any commonly asked or particular questions may be published on the “AGM 2021” section of the Company’s 
website (www.norcros.com).

Notwithstanding the exceptional arrangements for this year’s AGM the Company encourages engagement with its shareholders 
and if any shareholder wishes to engage with the Directors concerning any of the business to be conducted at the AGM please 
contact the Company Secretary by email: info@norcros.com. The Company will endeavour (but does not commit) to communicate 
with shareholders concerning the AGM in such manner as is reasonably practicable.

130

Norcros plc Annual Report and Accounts 2021

The following resolutions will be proposed at the meeting. Resolutions 1 to 9 (inclusive) will be proposed as ordinary resolutions and 
resolutions 10 to 13 (inclusive) will be proposed as special resolutions.

1.  To receive the audited accounts and the Auditor’s and Directors’ Reports for the year ended 31 March 2021.

2.  To declare a final dividend of 8.2 pence per ordinary share for the year ended 31 March 2021.

3. 

 To approve the Directors’ Remuneration Report (other than the part containing the Directors’ Remuneration Policy) for the year ended 
31 March 2021 set out in the Annual Report and Accounts for the year ended 31 March 2021.

4.  To re-elect Alison Littley as a Director.

5.  To re-elect David McKeith as a Director.

6.  To re-elect Nick Kelsall as a Director.

7. 

 To re-appoint BDO LLP as auditor of the Company to hold office until the conclusion of the next general meeting of the Company 
at which accounts are laid.

8.  To authorise the Audit and Risk Committee of the Board of Directors to agree the remuneration of the auditor of the Company.

9. 

 That the Directors be and are generally and unconditionally authorised pursuant to Section 551 of the Companies Act 2006 to 
exercise all the powers of the Company to allot shares in the Company and to grant rights to subscribe for or to convert any security 
into such shares (Allotment Rights), but so that:

(a)   the maximum amount of shares that may be allotted or made the subject of Allotment Rights under such authority are shares with 

an aggregate nominal value of £5,392,469.20 of which:

(i)  one half may be allotted or made the subject of Allotment Rights in any circumstances; and

(ii) 

 the other half may be allotted or made the subject of Allotment Rights pursuant to any rights issue (as referred to in the 
Financial Conduct Authority’s Listing Rules) or pursuant to any arrangements made for the placing or underwriting or other 
allocation of any shares or other securities included in, but not taken up under, such rights issue;

(b)   such authority shall expire at the close of business on 21 October 2022 or, if earlier, at the conclusion of the Company’s next 

annual general meeting;

(c)   before such expiry, the Company may make any offer or agreement which would or might require such shares to be allotted or 

Allotment Rights to be granted after such expiry and the Directors may allot shares or grant Allotment Rights under any such offer 
or agreement as if such authority had not expired; and

(d)  all existing authorities vested in the Directors to allot such shares or to grant Allotment Rights that remain unexercised are revoked.

10.   That, subject to the passing of resolution 9 in the notice of this meeting (the Notice), the Directors be and are empowered pursuant to 
Sections 570 and 573 of the Companies Act 2006 to allot equity securities (as defined in Section 560(1) of that Act) for cash, pursuant to 
the authority conferred on them by resolution 9 in the Notice or by way of a sale of treasury shares, as if Section 561 of that Act did not 
apply to any such allotment or sale, provided that such power is limited to:

(a)   the allotment or sale of such equity securities in connection with any rights issue or open offer (each as referred to in the Financial 
Conduct Authority’s Listing Rules) or any other pre-emptive offer that is open for acceptance for a period determined by the Directors 
to the holders of ordinary shares in the Company on the register on any fixed record date in proportion to their holdings of such 
ordinary shares (and, if applicable, to the holders of any other class of equity security in the Company in accordance with the rights 
attached to such class), subject in each case to such exclusions or other arrangements as the Directors may deem necessary or 
appropriate in relation to fractions of such securities, the use of more than one currency for making payments in respect of such 
offer, any such shares or other securities being represented by depositary receipts, treasury shares, any legal or practical problems 
in relation to any territory or the regulations or requirements of any regulatory body or any stock exchange; and

(b)   the allotment or sale of such equity securities (other than pursuant to paragraph (a) above) up to an aggregate nominal value 

of £404,435.00 (representing approximately 5% of the issued share capital of the Company),

 and shall expire on the revocation or expiry (unless renewed) of the authority conferred on the Directors by resolution 9 in the Notice, 
save that, before the expiry of such power, the Company may make any offer or agreement which would or might require such equity 
securities to be allotted or sold after such expiry and the Directors may allot or sell such equity securities under any such offer or 
agreement as if such power had not expired.

Annual Report and Accounts 2021 Norcros plc 131

Financial statements 
 
 
 
 
 
 
 
 
 
 
Notice of Annual General Meeting continued
Norcros plc (“Company”)

11. 

 That, subject to the passing of resolution 9 in the notice of this meeting (the Notice) and, in addition to the power contained in 
resolution 10 set out in the Notice, the Directors be and are empowered pursuant to Sections 570 and 573 of the Companies Act 2006 
to allot equity securities (as defined in Section 560(1) of that Act) for cash, pursuant to the authority conferred on them by resolution 9 
in the Notice or by way of sale of treasury shares, as if Section 561 of that Act did not apply to any such allotment or sale, provided that 
such power is:

(a)  limited to the allotment or sale of such equity securities up to an aggregate nominal value of £404,435.00; and

(b)   used only for the purposes of financing (or refinancing, if the power is to be exercised within six months after the date of the 
original transaction) a transaction which the Directors determine to be an acquisition or other capital investment of a kind 
contemplated by the Statement of Principles on Disapplying Pre-Emption Rights most recently published by the Pre-Emption 
Group prior to the date of the Notice, 

 and shall expire on the revocation or expiry (unless renewed) of the authority conferred on the Directors by resolution 9 in the Notice 
save that, before the expiry of such power, the Company may make any offer or agreement which would or might require such equity 
securities to be allotted or sold after such expiry and the Directors may allot or sell such equity securities under any such offer or 
agreement as if such power had not expired.

12.   That the Company be and is generally and unconditionally authorised pursuant to Section 701 of the Companies Act 2006 to make 

market purchases (as defined in Section 693(4) of that Act) of ordinary shares in its capital provided that:

(a)  the maximum aggregate number of such shares that may be acquired under this authority is 8,088,700;

(b)  the minimum price (exclusive of expenses) that may be paid for such a share is its nominal value;

(c)   the maximum price (exclusive of expenses) that may be paid for such a share is the maximum price permitted under the Financial 

Conduct Authority’s Listing Rules;

(d)   such authority shall expire at the close of business on 21 October 2022 or, if earlier, at the conclusion of the Company’s next 

annual general meeting; and

(e)   before such expiry, the Company may enter into a contract to purchase such shares which would or might require a purchase to 
be completed after such expiry and the Company may purchase such shares pursuant to any such contract as if such authority 
had not expired.

13.  That any general meeting of the Company that is not an annual general meeting may be convened by not less than 14 clear days’ notice. 

By order of the Board

Richard H. Collins  
Company Secretary  
9 June 2021  

Registered in England and Wales company number 3691883  

Registered office:
Ladyfield House
Station Road
Wilmslow
Cheshire SK9 1BU

132

Norcros plc Annual Report and Accounts 2021

 
 
 
 
 
 
 
 
 
Notes
1. 

 A member who is entitled to attend and vote at the meeting is entitled to appoint another person, or two or more persons in respect 
of different shares held by him, as his proxy to exercise all or any of his rights to attend and to speak and vote at the meeting. A proxy 
need not be a member. AS STATED ABOVE, IN LIGHT OF THE ONGOING CIRCUMSTANCES RELATING TO COVID-19 AND THE 
RELATED UK GOVERNMENT ADVICE AND PUBLIC HEALTH GUIDANCE (“COVID-19 RESTRICTIONS”), SHAREHOLDERS ARE 
STRONGLY ENCOURAGED TO APPOINT THE CHAIR OF THE AGM (“AGM CHAIR”) AS THEIR PROXY AND ANY PROXY OTHER 
THAN THE AGM CHAIR MAY NOT BE PERMITTED TO ATTEND THE MEETING.

2. 

3. 

4. 

5. 

6. 

 The right of a member to attend and vote at the meeting will be determined by reference to the register of members. A member must 
be registered on that register as the holder of ordinary shares by 11.00 am on 19 July 2021 in order to be entitled to attend and vote at 
the meeting as a member in respect of those shares. AS STATED ABOVE, IN LIGHT OF THE COVID-19 RESTRICTIONS, 
SHAREHOLDERS ARE STRONGLY ENCOURAGED TO APPOINT THE AGM CHAIR AS THEIR PROXY AND ANY SHAREHOLDER OR 
SHAREHOLDER’S REPRESENTATIVE, OR ANY PROXY OTHER THAN THE AGM CHAIR, MAY NOT BE PERMITTED TO ATTEND 
THE MEETING.

 A member wishing to attend and vote at the meeting in person should arrive prior to the time fixed for its commencement. A member 
that is a corporation can only attend and vote at the meeting in person through one or more representatives appointed in accordance 
with Section 323 of the Companies Act 2006. Any such representative should bring to the meeting written evidence of his appointment, 
such as a certified copy of a board resolution of, or a letter from, the corporation concerned confirming the appointment. AS STATED 
ABOVE, IN LIGHT OF THE COVID-19 RESTRICTIONS, SHAREHOLDERS ARE STRONGLY ENCOURAGED TO APPOINT THE AGM 
CHAIR AS THEIR PROXY AND ANY SHAREHOLDER OR SHAREHOLDER’S REPRESENTATIVE, OR ANY PROXY OTHER THAN THE 
AGM CHAIR, MAY NOT BE PERMITTED TO ATTEND THE MEETING.

 Any member wishing to vote at the meeting without attending in person or (in the case of a corporation) through its duly appointed 
representative must appoint a proxy to do so. Appointing a proxy will not prevent a member from attending and voting in person at 
the meeting should he so wish. AS STATED ABOVE, IN LIGHT OF THE COVID-19 RESTRICTIONS, SHAREHOLDERS ARE STRONGLY 
ENCOURAGED TO APPOINT THE AGM CHAIR AS THEIR PROXY AND ANY SHAREHOLDER OR SHAREHOLDER’S 
REPRESENTATIVE, OR ANY PROXY OTHER THAN THE AGM CHAIR, MAY NOT BE PERMITTED TO ATTEND THE MEETING.

A member can appoint a proxy by:

• 

logging on to http://www.signalshares.com and submitting a proxy appointment online by following the instructions. A member 
who has not previously done so will first need to register to use this facility (using the Investor Code detailed on the member’s share 
certificate or otherwise available from the Company’s registrar, Link Group); or

•  submitting (if the member is a CREST member) a proxy appointment electronically by using the CREST voting service (in accordance 

with the notes below).

 A member who would prefer a paper form of proxy may request one from the Company’s registrar by calling the helpline number 
below. A paper proxy appointment form must be completed in accordance with the instructions that accompany it and must be 
delivered (together with any power of attorney or other authority under which it is signed, or a copy certified by a notary or in some 
other way approved by the Board) to LINK GROUP, 10TH FLOOR, CENTRAL SQUARE, 29 WELLINGTON STREET, LEEDS LS1 4DL.

 All proxy appointments must be received by no later than 11.00 am on 19 July 2021 to be valid. The Company’s registrar, 
Link Group, can be contacted on 0371 664 0300 if calling from the UK, or +44 (0) 371 664 0300 if calling from outside of the UK, or 
email Link at shareholderenquiries@linkgroup.co.uk. Calls are charged at the standard geographic rate and will vary by provider. Calls 
outside the UK will be charged at the applicable international rate. The lines are open between 9.00 am and 5.30 pm, Monday to 
Friday excluding public holidays in England and Wales. AS STATED ABOVE, IN LIGHT OF THE COVID-19 RESTRICTIONS, 
SHAREHOLDERS ARE STRONGLY ENCOURAGED TO APPOINT THE AGM CHAIR AS THEIR PROXY AND ANY SHAREHOLDER OR 
SHAREHOLDER’S REPRESENTATIVE, OR ANY PROXY OTHER THAN THE AGM CHAIR, MAY NOT BE PERMITTED TO ATTEND 
THE MEETING.

 Any person to whom this Notice is sent who is currently nominated by a member of the Company to enjoy information rights under 
Section 146 of the Companies Act 2006 (a “nominated person”), may have a right under an agreement between him and that member 
to be appointed, or to have someone else appointed, as a proxy for the meeting. If a nominated person has no such right or does not 
wish to exercise it, he may have a right under such an agreement to give instructions to the member concerned as to the exercise 
of voting rights. The statement in note 1 above of the rights of a member in relation to the appointment of proxies does not apply 
to a nominated person. Such rights can only be exercised by the member concerned.

 Voting on all resolutions will be conducted by way of a poll, rather than a show of hands. This is a more transparent method of voting 
as members’ votes are counted according to the number of ordinary shares held. As soon as practicable following the meeting, the 
results of the voting at the meeting and the numbers of proxy votes cast for and against, together with the number of votes actively 
withheld in respect of, each of the resolutions will be announced via a Regulatory Information Service and will also be placed on the 
“AGM 2021” section of the Company’s website (www.norcros.com).

7. 

 As at 8 June 2021 (being the latest practicable date prior to the printing of the Annual Report and Accounts 2021), (i) the Company’s 
issued share capital consisted of 80,887,039 ordinary shares carrying one vote each and (ii) the total voting rights in the Company 
were 80,887,039.

Annual Report and Accounts 2021 Norcros plc 133

Financial statements 
 
 
Notice of Annual General Meeting continued
Norcros plc (“Company”)

Notes continued
8. 

 Each member attending the meeting has the right to ask questions relating to the business being dealt with at the meeting which, in 
accordance with Section 319A of the Companies Act 2006, and subject to some exceptions, the Company must cause to be answered. 
Information relating to the meeting which the Company is required by the Companies Act 2006 to publish on a website in advance of 
the meeting may be viewed at the “AGM 2021” section of the Company’s website (www.norcros.com). A member may not use any electronic 
address provided by the Company in the Annual Report and Accounts 2021 or in any accompanying document or in any website 
for communicating with the Company for any purpose in relation to the meeting other than as expressly stated in it. AS STATED 
ABOVE, IN LIGHT OF THE COVID-19 RESTRICTIONS, SHAREHOLDERS ARE REQUESTED TO SUBMIT QUESTIONS TO THE 
BOARD IN ADVANCE OF THE MEETING.

9. 

 It is possible that, pursuant to members’ requests made in accordance with Section 527 of the Companies Act 2006, the Company 
will be required to publish on a website a statement in accordance with Section 528 of that Act setting out any matter that the members 
concerned propose to raise at the meeting relating to the audit of the Company’s latest audited accounts. The Company cannot require 
the member(s) concerned to pay its expenses in complying with those sections. The Company must forward any such statement to its 
auditor by the time it makes the statement available on the website. The business that may be dealt with at the meeting includes any 
such statement. AS STATED ABOVE, IN LIGHT OF THE COVID-19 RESTRICTIONS, SHAREHOLDERS ARE REQUESTED TO SUBMIT 
QUESTIONS TO THE BOARD IN ADVANCE OF THE MEETING.

10.   CREST members who wish to appoint one or more proxies through the CREST system may do so by using the procedures described 
in the CREST voting service section of the CREST Manual. CREST personal members or other CREST sponsored members, and those 
CREST members who have appointed one or more voting service providers, should refer to their CREST sponsor or voting service 
provider(s), who will be able to take the appropriate action on their behalf. In order for a proxy appointment or a proxy instruction 
made using the CREST voting service to be valid, the appropriate CREST message (a CREST proxy appointment instruction) must be 
properly authenticated in accordance with the specifications of CREST’s operator, Euroclear UK & Ireland Limited (Euroclear) and must 
contain all the relevant information required by the CREST Manual. To be valid, the message (regardless of whether it constitutes the 
appointment of a proxy or is an amendment to the instruction given to a previously appointed proxy) must be transmitted so as to be 
received by Link Group (ID RA10), as the Company’s issuer’s agent, by 11.00 am on 19 July 2021. After this time, any change of 
instruction to a proxy appointed through the CREST system should be communicated to the appointee through other means. The 
time of the message’s receipt will be taken to be when (as determined by the timestamp applied by the CREST Applications Host) Link 
Group is first able to retrieve it by enquiry through the CREST system in the prescribed manner. Euroclear does not make available 
special procedures in the CREST system for transmitting any particular message. Normal system timings and limitations apply in 
relation to the input of CREST proxy appointment instructions. It is the responsibility of the CREST member concerned to take (or, if the 
CREST member is a CREST personal member or a CREST sponsored member or has appointed any voting service provider(s), to procure 
that his CREST sponsor or voting service provider(s) take(s)) such action as is necessary to ensure that a message is transmitted by means 
of the CREST system by any particular time. CREST members and, where applicable, their CREST sponsors or voting service 
provider(s) should take into account the provisions of the CREST Manual concerning timings as well as its section on “Practical limitations 
of the system”. In certain circumstances, the Company may, in accordance with the Uncertificated Securities Regulations 2001 or the 
CREST Manual, treat a CREST proxy appointment instruction as invalid.

11. 

 The Company takes all reasonable precautions to ensure that no malicious software or computer viruses (all such things being 
referred to here as “Malware”) are present in any electronic communication which it sends but does not accept responsibility for any 
loss or damage arising from the opening or use of any email or attachment sent by the Company. The Company recommends that 
members subject all emails and attachments to suitable Malware checking procedures prior to opening or use. Any electronic 
communication received by the Company or Link Group (including the lodgement of an electronic proxy appointment) which is 
believed to or is found to contain any Malware will not be accepted.

12.   Copies of Directors’ service contracts and letters of appointment will be available for inspection at the registered office of the 

Company during normal business hours each business day and at the place of the meeting for at least 15 minutes prior to and during 
the meeting. In addition, an electronic copy of any such document is available by request from a member to the Company Secretary 
(email: info@norcros.com).

13.   Information regarding this meeting, including information required by Section 311A of the Companies Act 2006, is available on the 

“AGM 2021” section of the Company’s website (www.norcros.com). SHAREHOLDERS ARE ENCOURAGED TO REGULARLY REVIEW 
THE “AGM 2021” SECTION OF THE COMPANY WEBSITE IN CASE OF ANY CHANGES TO THE ARRANGEMENTS REGARDING 
THE MEETING.

Fair processing notice
Norcros will only process your information for the purpose of managing AGM voting and analysis of voting patterns (not how individuals 
cast their votes). This data will only be retained for 14 months before being deleted. For more information on how we look after your 
personal data please see our Privacy Policy at www.norcros.com.

134

Norcros plc Annual Report and Accounts 2021

Explanatory notes

The 2021 Annual General Meeting of the Company will take place at 11.00 am on 21 July 2021 at Ladyfield House, Station Road, Wilmslow, 
Cheshire SK9 1BU. The Directors recommend all shareholders to vote in favour of all of the resolutions to be proposed, as the Directors 
intend to do so in respect of their own shares (save in respect of any matters in which they are interested), and consider that they are in 
the best interests of the Company and the shareholders as a whole.

Explanatory notes in relation to the resolutions appear below. For the purposes of these notes, reference to 8 June 2021 in relation to the 
Company’s issued share capital is a reference to the latest practicable date prior to the publication of the Company’s annual report and 
accounts for the financial year ended 31 March 2021 (Annual Report and Accounts 2021).

Resolution 1
Report and accounts
For each financial year, the Directors are required to present the audited accounts, the Auditor’s Report and the Directors’ Report to shareholders 
at a general meeting. In line with best practice, shareholders are invited to vote on the receipt of the Annual Report and Accounts 2021.

Resolution 2
Dividend
The payment of the final dividend requires approval of shareholders in general meeting. A final dividend can only be declared by the shareholders 
in general meeting and cannot exceed the amount recommended by the Directors. The Directors’ recommendation is 8.2 pence per 
ordinary share. If the meeting approves resolution 2, the final dividend of 8.2p per ordinary share will be paid on 30 July 2021 to ordinary 
shareholders who are on the register of members at the close of business on 25 June 2021.

Resolution 3
Approval of the Directors’ Remuneration Report
In accordance with the Companies Act 2006, shareholders are invited to approve the Directors’ Remuneration Report for the financial year ended 
31 March 2021. The vote on this resolution is advisory only and the Directors’ entitlement to remuneration is not conditional on it being passed.

The Directors’ Remuneration Report is set out in full on pages 60 to 78 of the Annual Report and Accounts 2021. For the purposes of this 
resolution, the Directors’ Remuneration Report does not include the Directors’ Remuneration Policy which is set out on pages 63 to 70.

Resolutions 4 to 6
Election and re-election of Directors
Resolutions 4 to 6 relate to the retirement and re-election of the Company’s Directors. The Company’s Articles of Association require a 
Director who has been appointed by the Board of Directors to retire at the annual general meeting next following his or her appointment. There are 
no such Directors at this AGM.

The Company’s Articles of Association also require certain Directors to retire from office at intervals, and that at each annual general meeting 
one third of eligible Directors must retire from office by rotation. Notwithstanding the provisions of the Articles of Association, the Board has 
determined that each of the remaining Directors shall also retire from office at the 2021 Annual General Meeting in line with best practice 
recommendations of the UK Corporate Governance Code. Each of the Directors intends to stand for re-election by the shareholders, with 
the exception of Shaun Smith who will retire from office at the AGM and not be seeking re-election as he will be retiring as a Director.

The Board confirms that, following formal performance evaluation of all of the Directors, each of the Directors standing for re-election 
continues to be an effective and valuable member of the Board, to make a positive contribution and to demonstrate commitment to his 
or her role (including making sufficient time available for Board and Committee meetings and other duties). The Board believes that the 
considerable and wide-ranging experience of the Directors will continue to be invaluable to the Company. The Board is satisfied that each 
Non-executive Director standing for re-election is independent (as defined in the UK Corporate Governance Code). Brief biographical 
details of all of the Directors standing for re-election can be found on pages 48 and 49 of the Annual Report and Accounts 2021.

Resolutions 7 and 8
Appointment and remuneration of auditor
The Company is required to appoint an auditor at each general meeting at which accounts are laid, to hold office until the end of the next 
such meeting. The Audit and Risk Committee has reviewed BDO LLP’s performance as auditor of the Company during the year and has 
recommended to the Board that it be re-appointed. The Audit and Risk Committee also confirmed to the Board that its recommendation was free 
from third-party influence and that no restrictive contractual provisions had been imposed on the Company limiting its choice of auditor. 
BDO LLP has indicated that it is willing to continue as the Company’s auditor for another year. Accordingly, the Directors propose the 
re-appointment of BDO LLP. Resolution 7 therefore proposes that BDO LLP be re-appointed as the Company’s auditor to hold office with 
effect from the end of the meeting until the end of the next general meeting at which accounts are laid. Resolution 8 follows best practice 
in giving authority to the Audit and Risk Committee to agree the remuneration of the Company’s auditor.

Resolution 9
Authority to allot shares
Most listed companies renew their directors’ authority to issue shares at each annual general meeting. Such an authority was granted by 
the Company’s shareholders last year and is due to expire at the conclusion of the 2021 Annual General Meeting. In accordance with best 
practice, this resolution seeks to renew the Directors’ authority to allot shares.

Resolution 9, if passed, will renew the Directors’ authority to allot shares in the capital of the Company up to a maximum aggregate nominal value of 
£5,392,469.20. This represents approximately two thirds of the Company’s issued ordinary share capital as at 8 June 2021 and is within the limits 
prescribed by The Investment Association. Of this amount, ordinary shares up to an aggregate nominal value of £2,696,234.60 (which represents 
approximately one third of the Company’s issued ordinary share capital as at 8 June 2021) can only be allotted pursuant to a rights issue. 

Annual Report and Accounts 2021 Norcros plc 135

Financial statementsExplanatory notes continued

Resolution 9 continued
Authority to allot shares continued 
As at 8 June 2021, the Company did not hold any shares in the Company in treasury. The renewed authority will, if passed, remain in force 
until the close of business on 21 October 2022 or, if earlier, the conclusion of the Company’s next annual general meeting.

Except for the allotment and issue of shares where necessary to satisfy the exercise of share options already granted by the Company, 
the Directors have no present intention of exercising this authority. The purpose of giving the Directors this authority is to maintain 
the Company’s flexibility to take advantage of any appropriate opportunities that may arise.

Resolutions 10 and 11
Disapplication of pre-emption rights 
The Directors are currently empowered, subject to certain limitations, to issue shares for cash without first offering them to existing shareholders 
in proportion to their existing shareholdings. That power will expire at the conclusion of the 2021 Annual General Meeting and, in accordance 
with best practice, resolutions 10 and 11 (which will be proposed as special resolutions) seek to renew the Directors’ power to disapply 
pre-emption rights as referenced below and in line with the Statement of Principles published by The Pre-Emption Group in March 2015.

Other than in connection with a rights issue or other similar pre-emptive issue, the power contained in resolution 10 will be limited to 
ordinary shares up to a maximum aggregate nominal value of £404,435.00. This amount equates to approximately 5% of the issued 
ordinary share capital of the Company as at 8 June 2021. 

In line with the Pre-Emption Group’s Statement of Principles, the Directors are also seeking (at resolution 11) a power to issue up to an 
additional 5% of the Company’s issued ordinary share capital for cash without pre-emption rights applying. In accordance with those 
Principles, the Company will only allot shares up to a maximum aggregate nominal value of £404,435.00 (representing 5% of the issued 
ordinary share capital of the Company as at 8 June 2021) on a non-pre-emptive basis under this power where that allotment is in connection 
with an acquisition or specified capital investment (within the meaning given in the Statement of Principles) which is announced contemporaneously 
with the allotment, or which has taken place in the preceding six-month period and is disclosed in the announcement of the allotment.

This renewed authority will, if passed, remain in force until the close of business on 21 October 2022 or, if earlier, the conclusion of the 
Company’s next annual general meeting.

In accordance with the Statement of Principles (which is supported by The Investment Association and the Pensions and Lifetime Savings 
Association), the Board confirms its intention that no more than 7.5% of the Company’s issued share capital will be issued for cash on a 
non-pre-emptive basis during any rolling three-year period, without prior consultation with shareholders. This limit excludes any ordinary 
shares issued pursuant to a general disapplication of pre-emption rights in connection with an acquisition or specified capital investment.

Resolution 12
Authority to purchase own shares
This resolution, which will be proposed as a special resolution, is to give the Company the flexibility to buy back its own ordinary shares in 
the market as permitted by the Companies Act 2006. The authority limits the number of shares that could be purchased to an aggregate 
maximum of 8,088,700 ordinary shares which represents approximately 10% of the Company’s issued ordinary share capital as at 8 June 2021 
and sets minimum and maximum prices. The renewed authority will, if passed, remain in force until the close of business on 21 October 2022 
or, if earlier, the conclusion of the Company’s next annual general meeting.

The Directors have no present intention of exercising the authority to purchase the Company’s ordinary shares, but will keep the matter 
under review, taking into account other investment opportunities. The authority will be exercised only if the Directors believe that to do 
so would result in an increase in earnings per share and would promote the success of the Company and be in the best interests of its 
shareholders generally. To the extent that any shares so purchased are held in treasury (see below), earnings per share will be enhanced 
until such time, if any, as such shares are resold or transferred out of treasury.

Any purchases of ordinary shares would be by means of market purchases through the London Stock Exchange. If any shares are purchased, 
they will be either cancelled or held in treasury. Any such decision will be made by the Directors at the time of purchase on the basis of the 
shareholders’ best interests. Shares held in treasury can be cancelled, sold for cash or, in appropriate circumstances, used to meet obligations 
under employee share schemes. Any shares held in treasury would not be eligible to vote nor would any dividend be paid on any such 
shares. If any ordinary shares purchased pursuant to this authority are not held by the Company as treasury shares, then such shares 
would be immediately cancelled, in which event the number of ordinary shares in issue would be reduced.

The Directors believe that it is desirable for the Company to have this choice. Holding the repurchased shares as treasury shares gives the Company 
the ability to re-issue them quickly and cost effectively and provides the Company with additional flexibility in the management of its capital base.

As at 8 June 2021, there were options over approximately 3,796,806 ordinary shares in the capital of the Company, which represent approximately 
4.7% of the Company’s issued ordinary share capital. If the authority to purchase the Company’s ordinary shares was exercised in full, these 
options would represent approximately 5.2% of the Company’s issued ordinary share capital. As at 8 June 2021, the Company did not hold any 
shares in treasury.

Resolution 13
Notice of general meetings
This special resolution is required to preserve the ability of the Company to convene general meetings (other than annual general meetings) 
on not less than 14 clear days’ notice, rather than on not less than the 21 days’ notice which would otherwise be required. In order to do so, 
the Company’s shareholders must approve the calling of such meetings on shorter notice. Resolution 13 seeks such approval.

The shorter notice period would not be used as a matter of routine for general meetings, but only where the flexibility is merited by the 
business of the meeting and is thought to be to the advantage of the shareholders as a whole.

The approval will be effective until the Company’s next annual general meeting, when it is intended that a similar resolution will be proposed.

136

Norcros plc Annual Report and Accounts 2021

CBP007299

Norcros plc
Ladyfield House
Station Road
Wilmslow
Cheshire SK9 1BU

www.norcros.com

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