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Norcros Plc

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FY2024 Annual Report · Norcros Plc
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ANNUAL REPORT &  
ACCOUNTS 2024
FOR THE YEAR ENDED 31 MARCH 2024
A POWERFUL CHOICE 
FOR BETTER LIVING

OVERVIEW
Group Highlights
02
Norcros – Design-Led... Sustainability Driven
04
Group at a Glance
06
Our Successful History
12
Why Invest In Norcros
14
Chair’s Statement
16
STRATEGIC REPORT
Business Model
20
Our Marketplace
22
Our Strategy
26
Chief Executive Officer’s Review
30
Key Performance Indicators
34
Business Review UK & Ireland
36
Business Review South Africa
38
Chief Financial Officer’s Review
40
Chief People Officer’s Review
44
Our Approach to Sustainability
48
Our Sustainability Strategy
50
– People
56
– Product
67
– Planet
74
TCFD
90
Principal Risks and Uncertainties
106
Stakeholder Engagement
118
Non-financial and Sustainability  
Information Statement
124
CORPORATE GOVERNANCE
Board of Directors
128
Governance at a Glance
130
Chair’s Introduction
132
Governance Key Highlights
134
Corporate Governance Report
136
Audit and Risk Committee Report
140
Nomination Committee Report
146
Remuneration Committee Report
150
Directors’ Remuneration Policy Report
153
Annual Report on Remuneration
162
Directors’ Report
172
Statement of Directors’ Responsibilities
175
FINANCIAL STATEMENTS
Independent Auditor’s Report
178
Consolidated Income Statement
187
Consolidated Statement of 
Comprehensive Income
187
Consolidated Balance Sheet
188
Consolidated Cash Flow Statement
189
Consolidated Statement of Changes 
in Equity
190
Notes to the Group Accounts
191
Parent Company Balance Sheet
226
Parent Company Statement of Changes 
in Equity
227
Notes to the Parent Company Accounts
228
THE UK & IRELAND’S  
NO.1 BATHROOM 
PRODUCTS GROUP
We craft design-led, sustainable bathroom 
and kitchen products. But even more than 
that, our business is about people – our 
customers, our employees, our society and 
the way we live.  
 
WE OFFER A POWERFUL CHOICE  
FOR BETTER LIVING.
Who we are
We are a group of market-leading brands that 
design and supply sustainable bathroom and 
kitchen products in the UK, Ireland and South 
Africa in addition to selected export markets.
What we offer
We go to market through product-specialist 
brands. They each supply high-quality, design-
led products aimed at the mid to premium end 
of the market.
How we’re differentiated
We stand out from the crowd because our 
in-house design teams create innovative and 
sustainable products and we offer outstanding 
customer service. Our brands are strong 
individually, and even better together.
Our culture
We have an inclusive and growth-focused 
culture. We foster a caring, collaborative and 
innovative environment in which our people can 
bring ideas to life, build long-lasting relationships 
and fulfil career and personal goals. 
 READ MORE ABOUT OUR PEOPLE PILLAR 
WITHIN THE SUSTAINABILITY SECTION ON 
PAGES 56 TO 66
Welcome from our CEO
I am delighted to present the Annual Report and Accounts for my 
first full year as Chief Executive Officer of Norcros plc. It has been 
an incredible year full of development and progress, which will 
continue to accelerate as we build on our strong track record and 
move into our next phase of growth.
Our journey
Our organic growth and strong M&A strategy have built us into the 
UK and Ireland’s number one bathroom products group, but we’re 
not stopping there. We have big ambitions of continued growth 
with our updated strategy and emphasis on putting people first. 
 READ MORE HOW OUR ESG STRATEGY 
MAPS TO THE UNSDGS ON PAGES 52 TO 55
WELCOME TO THE NORCROS  
ANNUAL REPORT 2024
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
01
OVERVIEW
OVERVIEW

Q & A
with Chief Executive Officer Thomas Willcocks
Q
This was a robust performance given market 
conditions – what were the main drivers of 
this outperformance?
A
The main driver was a record performance in the UK and Ireland, 
where, although revenue was 3.2% lower than the prior year on 
a like for like basis (adjusting for Grant Westfield and Norcros 
Adhesives), we managed to profitably grow organic market share. 
We benefited from a strong focus on new product development and 
collaborative cross-selling initiatives. In addition, our brands were able 
to collectively leverage our scale in terms of controlling costs.
Q
What were some of the major challenges the 
Group faced this year?
A
The market remained challenging in both our core geographies, 
with specific energy-related challenges in South Africa. There 
are three key takeaways from this. Firstly, the South African 
management team did an excellent job proactively managing the 
business through exceptional energy interruptions. Secondly, our 
results reemphasised the importance of a diversified customer and 
geographic base. Thirdly, it underscored the benefit of our mid-
premium positioning of our market-leading brands and the overall 
resilience of our business. 
Our management teams have again responded well and we  
are well-positioned to continue growing market share in our  
core markets.
Q
Your cash generation remains strong — any 
insights here?
A
We have a proven track record when it come to cash generation, 
and, given market conditions, this remained a key focus area for 
all our teams through the year. Pleasingly, we remain well-invested 
when it comes to stock and service levels, which differentiates us 
from a large number of our competitors. 
Our balance sheet is in excellent shape, allowing us to continue to 
invest in profitable business growth and scale-based efficiencies.
Science Based Targets initiative 
(SBTi) 
Our emission targets for near-term and long-term net 
zero emissions have been validated and approved 
by the Science Based Targets initiative (SBTi) and we 
continue to make progress to reduce our emissions.
We continue to invest in carbon 
reduction initiatives and minimise 
our environmental impact
Our Triton, VADO and Abode businesses have 
achieved Carbon Neutral status. Grant Westfield 
has achieved certification of their Environmental 
Management system to the ISO 14001 standard. 
Johnson Tiles UK achieved Gold status at the Supply 
Chain Sustainability School and became the first tile 
factory in the world to achieve BES6001 (Responsible 
Sourcing in Construction) certification.
Sustainable Products Framework 
We are developing a framework and methodology to 
classify our products as sustainable, based on both 
environmental and social criteria, which will allow us 
to track and monitor sales of our sustainable products 
going forward. 
 READ MORE IN THE SUSTAINABILITY SECTION  
ON PAGES 48 TO 89
Existing UK & Ireland market share  
(core categories only)
Circa 15%
Norcros UK 
& Ireland
market share
(excluding 
bathroom 
furniture and
sanitaryware)
We are the UK and Ireland’s number one 
bathroom products group.
Our UK business delivered a record performance 
driven by new product launches, collaboration and 
outstanding customer service. Underlying operating 
profit increased by £1.2m to £38.4m.
We are well-placed to continue growing market share 
and winning new customers in our target market 
segments by leveraging our strong new product 
development pipeline, Group relationships and 
collaboration and superior customer service.
Existing South Africa market share
Circa 7%
Norcros 
South Africa
market share
We are South Africa’s second largest 
bathroom products group.
Against challenging conditions, our South Africa 
business delivered a resilient performance in the year 
by delivering high levels of customer service and 
through excellent stock availability. Due to market 
challenges, underlying operating profit decreased by 
£5.3m to £4.8m.
We remain in a strong competitive position and 
well placed to gain market share as conditions and 
consumer confidence gradually improve.
REVENUE
£392.1M 
2023: £441.0m 
UNDERLYING  
OPERATING PROFIT
£43.2M
2023: £47.3m
PROFIT BEFORE TAX
£32.6M 
2023: £21.7m
NET DEBT1
£37.3M 
2023: £49.9m
1 
pre-IFRS 16
UNDERLYING  
OPERATING MARGIN
11.0%
2023: 10.7%
OPERATING CASH 
CONVERSION
123%
2023: 89%
Sustainability highlights
Regional highlights
Financial highlights
GROUP HIGHLIGHTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
02
OVERVIEW
OVERVIEW
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
03
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
03

What Design-led means  
for Norcros
We are fully focused on designing outstanding 
products. This starts with focusing on the consumer.
We align our people, processes and systems with achieving 
fashionable design, well-engineered products and a culture  
of innovation.
Our in-house design teams are crucial in achieving this. They 
are responsible for understanding trends in fashion, regulatory 
requirements, and continuing to develop new products and 
new ranges. They develop bespoke designs and work with 
our carefully selected suppliers to ensure they meet consumer 
needs and wants.
Our specialist engineering teams are increasingly focused 
on solving the sustainability challenges associated with 
energy and water. These teams develop sustainable products, 
including electric showers. They work with our design teams 
and supply chain to ensure our products are well-engineered 
– safe, durable, ergonomic and sustainable – as well as 
fashionable.
We continue to innovate. We focus on investment in new 
products and closely monitor our product vitality rates 
(revenue in the last year derived from products launched 
in the last three years). This is a key driver of our ahead-of-
market organic growth.
Sustainability driving our 
competitive advantage
We are increasingly focused on the sustainability 
of our product portfolio.
As a leading bathroom and kitchen products supplier, 
it is our responsibility to play a leading role in making 
products more sustainable. This is the right thing to do. 
Importantly, it also enhances our competitive advantage and 
growth opportunities.
Competitive advantage. Developing more sustainable 
products is attractive for our customers. For our business-to-
business customers, we reduce their scope 3 emissions and 
enable them to provide more sustainable products for their 
customers. Products with lower carbon and lower lifetime 
energy and water usage are more attractive to consumers 
from an environmental and cost perspective. 
Growth opportunities. We see an increasing market for 
sustainable products in the future. This includes products 
with enhanced environmental characteristics and products 
that meet the needs for the ageing population. We will 
lead these growth markets as we continue to focus on 
sustainable products.
In the current year, we will publish our Sustainable Products 
Framework. We will use this to assess the relative sustainability 
features of our product portfolio and to provide ESG 
information on our products to our customers and prioritise 
where we invest in new product development.
Award-winning taps by Abode 
Abode’s Pronteau hot water taps are exclusively 
designed in the UK by their technical design team, 
who are renowned for crafting award-winning tap 
designs paired with technical superiority. The latest 
addition, the Pronteau Scandi collection, won the 
prestigious Ideal Home Kitchen Award (2024) for the 
best hot water tap.
The Pronteau Scandi collection is the UK’s first 
Scandinavian-style instant hot water tap. It is 
designed with a distinct monobloc silhouette, real 
FSC® Approved beechwood handles, and three on-
trend finishes in Matt White, Matt Black and Scandi 
Grey. The Scandi collection offers 4-in-1 functionality 
with hot, cold, filtered cold and 98° instant hot water.
The Pronteau Scandi collection is just one of Abode’s 
trend-inspired instant hot water taps, boasting truly 
traditionally-styled products, industrial-inspired design 
and streamlined contemporary styles. There’s a design 
for every household. 
Triton achieves a King’s award 
for Enterprise 
Triton Showers has been honoured with a King’s 
Award for Enterprise in recognition of its outstanding 
commitment to Sustainable Development, which 
places sustainability at the heart of its long-term 
business strategy and net zero ambitions.
First established in 1965, the King’s Awards for 
Enterprise are one of the most prestigious awards for 
UK businesses, celebrating the success of exciting and 
innovative organisations that are leading the way.
Triton has set ambitious targets for reducing its carbon 
footprint and impact on the environment, whilst 
embedding sustainability at all levels of the business – 
from the top down.
David Tutton, Managing Director at Triton, 
commented: “Given our market-leading position, we 
believe it is our responsibility to champion the water, 
energy and carbon-saving benefits of showers at 
every opportunity. We are, therefore, delighted to 
receive a King’s Award for Enterprise in Sustainable 
Development, which is testament to the hard work of 
everyone within our organisation who is contributing 
towards delivering change.
Going forward, we are committed to achieving an 
ambitious ‘Net Zero by 2035’ target, with a near-term 
alignment target of 2028. There is a lot more to do, but 
we are moving the dial and delivering solid progress, 
which makes the recognition we have received from 
the King’s Award for Enterprise so very special.” 
This prestigious award is the latest in an award-
winning year for Triton, including being recognised 
by PlanetMark as a Carbon Neutral business and 
winning their “Sustainability campaign of the year” 
award, a Silver rating from EcoVardis, and BMA’s 
Carbon Reduction Award. 
Case Study
Case Study
2024
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NORCROS – DESIGN-LED...
...SUSTAINABILITY DRIVEN 
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
04
OVERVIEW
OVERVIEW
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
05
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
05

Norcros accelerating the growth of Merlyn
The perfect fit – Merlyn and Norcros are more than the sum 
of the parts
Norcros acquired Merlyn in 2017. Since this time, Merlyn has grown 
revenue from £30.7m (in financial year ending March 2017) to £56.5m  
(in financial year ending March 2024), whilst maintaining leading 
operating margins.
Merlyn has benefited from four key growth drivers by being part of the 
Norcros Group and collaborating with our other brands:
• Continued Group investment in people, new product development 
and brand
• Cross-selling, including introductions for Merlyn into housebuilders 
(e.g. Barratt Homes) and new channels (e.g. Wickes) where they have 
developed new customer relationships
• Utilising other brands across the Group to develop new routes to 
market, for example, Merlyn entered Screwfix under the Triton brand
• Group financial strength has enabled Merlyn to quickly establish 
commercial relationships with large customers and invest in  
customer service
This case study demonstrates how the Group adds value to newly 
acquired businesses and how we are more than the sum of our parts.
We have developed a balanced portfolio of 
bathroom and kitchen products brands.
Approximately two-thirds of Group revenue is delivered from the UK and 
Ireland with the balance in South Africa. Our regional footprint gives our 
brands and product ranges a range of routes to market. The regional 
balance also helps to manage the cyclical nature of regional economies.
We have developed our Group by acquiring and growing great brands.
We operate as a Group of autonomous brands that manage 
complementary, product-based businesses. In the UK and Ireland, our 
brands cover most product categories in the bathrooms market in addition 
to kitchen taps and sinks. In South Africa, we are a vertically integrated 
designer, manufacturer, supplier and retailer of tiles, adhesives and other 
bathroom products.
Each brand is driven by product and sector specialists. This specialism is 
crucial and helps us to differentiate.
We collaborate across our brands to drive scaled-based growth and 
efficiency. We have put in place growth accelerators in cross-selling, key 
account management, new product development and marketing that 
facilitate collaboration and knowledge share across the Group to drive 
growth. We regularly collaborate across the Group where we can use 
our collective scale to drive efficiency, lower costs and improvements to 
customer service.
Our brands are orientated towards the more resilient mid-premium price 
point where we deliver high-quality, fashionable products through trade, 
retail and online channels.
Our diversified portfolio is a great platform for growth.
Our brands
Our segmentation
9%
7% 
18%
12%
4%
6%
3% 
5% 
14% 
S
o
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t
h
 
A
f
r
i
c
a
U
K
14%
8% 
South Africa
UK & Ireland
Case Study
OUR 
DIVERSIFIED 
PORTFOLIO 
IS A GREAT 
PLATFORM FOR 
GROWTH
£282m
UK & 
Ireland
£110m
South
Africa
£38m
UK &
Ireland
£5m
South
Africa
Revenue split by brand
Revenue split by UK & Ireland 
and SA
Underlying operating profit split 
by UK & Ireland and SA
GROUP AT A GLANCE
OUR BRANDS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
06
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
07
OVERVIEW
OVERVIEW

Product-focused brands cover most categories 
in the bathroom and kitchen market
Wall coverings
A modern alternative to tiles. 
Looks like tile, performs like 
a panel. Now also available 
outside of the bathroom with 
Naturepanel
Bathroom tiles 
Top-quality tiles for flooring and walls, 
supported by expert advice
Accessories
Toilet seats, cabinets, 
mirrors and more. 
Patented easy-fit systems 
for simple installation
Brassware (kitchen)
Beautifully-designed taps and accessories in a 
range of styles and finishes. WRAS-approved 
steaming hot water taps under the Pronteau 
brand by Abode
Kitchen tiles
Top-quality tiles for flooring and walls, 
supported by expert advice
Plumbing materials
A wide range of plumbing 
materials and fittings for 
professional and DIY use
Tile and building adhesives 
Quality tiling installation 
material such as screeds, 
grouts and adhesives and the 
necessary tools. Made in South 
Africa and perfect for the local 
climatic conditions
Showers
Sustainable 
electric showers, 
mixer showers 
and shower 
accessories 
Enclosures and trays 
Expertly crafted shower screens, doors and 
trays in a range of finishes. Bespoke design 
service for made to measure enclosures 
The complementary nature of our portfolio provides opportunities for cross-
group product ranges. For example, for specific ranges, we match finish colours 
across products so customers can purchase a matching VADO or Triton shower 
with a Merlyn shower enclosure.
The complementary portfolio also provides opportunities to bundle products 
together in product displays and for specific customer projects. For example, 
we often bring together wall panels, showers and shower enclosures from our 
different brands into a single trade display; this drives demand for the collection 
rather than just an individual product. 
As we continue to develop our Group, there are opportunities to develop our 
position in bathroom furniture and sanitaryware. Given the large and fragmented 
nature of the bathroom products market, this could be through organic or 
acquisitive growth. 
Brassware (bathroom)
Beautifully-designed taps and 
accessories in a range of styles 
and finishes
GROUP AT A GLANCE
OUR CURRENT PRODUCT OFFERING
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
08
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
09
OVERVIEW
OVERVIEW

Breadth and depth of customer relationships provides opportunities for growth
UK and Ireland
We have broad routes to market across trade, retail and online channels and a significant export business, and a strong 
customer list with over 1,000 blue chip customers and with many long-term relationships. Norcros brands are often selected 
because of strong product design, quality and customer service.
Trade and specification
Retail and trade
Independent, specialist and online
DIY retail
Export
Export
Commercial, including Supply & Fit
64%
14%
12%
10%
South Africa
In South Africa, we go to market through similar channels, in addition to directly to consumers through our Tile Africa retail and 
House of Plumbing specialist plumbing supply businesses.
GROUP AT A GLANCE
OUR DIVERSIFIED CUSTOMER BASE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
10
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
11
OVERVIEW
OVERVIEW

A STRONG TRACK RECORD 
OF PERFORMANCE
1 
Definitions and reconciliations of alternative 
performance measures are provided in note 8.
REVENUE (£M)
£m
FY14
FY15
FY16
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24
0
100
200
300
400
500
219
222
236
271
300
331
324
396
441
342
392
UK & Ireland
South Africa
Organic growth enhanced 
by successful acquisitions
UNDERLYING OPERATING 
PROFIT (£M)1
£m
FY14
FY15
FY16
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24
0
10
20
30
40
50
16.1
17.0
21.3
23.8
27.4
34.4
33.8
41.8
47.3
32.3
43.2
UK & Ireland
South Africa
Strong profit post 
pandemic enhanced by 
Grant Westfield
UNDERLYING RETURN ON 
CAPITAL EMPLOYED (%)1
%
FY14
FY15
FY16
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24
0
5
10
15
20
25
15.0
16.3
18.3
18.4
18.0
18.2
18.2
23.9
18.5
16.4
16.4
COVID 
effect
Consistently achieved a 
strong return on capital
PRE-CAPEX CASH 
CONVERSION (% OF 
UNDERLYING EBITDA)
50
100
150
200
%
FY14
FY15
FY16
FY17
FY18
FY19
FY20
FY21
FY22
FY23
FY24
0
92
100
76
99
92
96
174
63
89
123
99
COVID 
effect
Consistently high cash 
conversion
OUR SUCCESSFUL HISTORY
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
13
OVERVIEW
OVERVIEW
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
12

WE ARE READY 
FOR OUR NEXT 
PHASE OF 
GROWTH
Track record of M&A and 
organic growth
Market-leading brands
Diversified products 
and channels
Differentiated by design 
and customer service
Market leader in design-led, sustainable bathroom and kitchen products 
Market-leading brands
• Design-led, sustainable product 
development
• Leading positions in UK & Ireland 
and South Africa
Resilient model
• Diversified portfolio enables 
resilience through the cycle
• Mid-premium positioning  
reduces exposure to cost of  
living pressures
Benefits of scale
• Leading positions and 
investments in customer service 
drive organic growth 
• Scale and collaboration across 
Group enable growth and 
operational excellence
Proven track record
• Successful M&A track record 
• Revenue and profit growth with 
excellent cash performance 
• Disciplined capital allocation
• Progressive dividend policy
01
03
02
04
Significant opportunity to accelerate organic 
and M&A growth and quality of earnings
Large and 
fragmented market
Growth in sustainable 
products markets
Opportunities to 
drive efficiency and 
share gains
WHY INVEST IN NORCROS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
14
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
15
OVERVIEW
OVERVIEW

Results in line with market 
expectations 
In my first year as Chair, I am pleased to report a robust 
performance for the Group with underlying operating profit 
in line with market expectations, despite challenging macro 
conditions. The strong operating profit performance was 
supported by another year of excellent cash conversion, a key 
attribute of our business. 
The team has once again demonstrated the strength of our 
business model and, especially, our ability to perform through 
the cycle. The focus on the more resilient mid-premium 
positioning of our brands means that we are less cyclical, which 
sets us apart from many other building product businesses.
Clear Strategy
Our Capital Markets Event in May 2024 saw the launch of 
the Group’s updated strategy and the communication of new, 
ambitious, and deliverable medium-term targets, outlined on 
page 27. The business has successfully developed a position 
as the number one bathroom and kitchen products business 
in the UK and Ireland, and has proven growth accelerators 
that will advance the quality and the level of the earnings 
going forward. 
Thomas Willcocks summarises the updated strategy in his 
Chief Executive Officer’s Review on pages 30 to 32, and for 
additional information I would encourage you to watch the 
Capital Markets Event video on our website www.norcros.com  
where you will see and hear about our strategy, including 
our key growth accelerators, from the talented team that are 
driving our business forward at both a Group and brand level. 
ESG 
ESG is a broad and integral part of who we are and what 
we do, and underpins our business strategy. We are proud 
of our history of environmental and social leadership, our 
achievements in setting industry-leading standards with our 
products, and the support we provide to the communities 
that we live and work in. Our culture of putting in more than 
we take out ensures how we do things is just as important as 
what we do.
The Board is committed to the key role that sustainability 
plays, and will increasingly play, in our business strategy 
given changing consumer preferences for the products 
they purchase and increasing regulatory drivers, such as 
the Future Homes Standard in 2025. Of particular note, I 
want to recognise and congratulate the team at Triton, our 
market-leading shower brand, for being honoured with the 
King’s Award for Enterprise in recognition of its outstanding 
commitment to sustainable development. This is a fantastic 
achievement and demonstrates our commitment to placing 
sustainability at the core of our long-term business strategy.
Strength and depth of talent 
Given our decentralised business model, we recognise the 
importance and quality of the teams that are managing and 
growing each of our brands. On behalf of the Board, I would 
like to specifically thank these teams both individually and 
collectively for their efforts, which helped generate further 
momentum on the Group’s strategic objectives over the last 
12 months.
When I look at our broader management team, there is an 
excellent balance between homegrown talent, as evidenced 
by our Chief Executive Officer and Chief Financial Officer, 
and our ability to recognise and attract the very best people 
outside of the Group. We continue to invest in our existing 
teams and recruit exceptional new talent. In particular we 
were pleased, at Group level, to have welcomed Helen Gopsill, 
Chief People Officer, and Helene Roberts, Managing Director 
of the UK and Ireland, to our senior Norcros leadership team 
in the past year. 
As we go about what we do every day, we are committed to 
ensuring a safe and positive working environment within our 
open, collaborative and low-ego culture.
Board changes
I would like to thank David McKeith, who retired in July 2023, for 
his invaluable contribution to the Board over many years with 
Norcros. I am pleased that Rebecca DeNiro will be joining the 
Board as an additional Non-executive Director from 1 July 2024. 
Rebecca brings a wealth of relevant experience in well-known 
consumer brands such as Dyson and Regatta and we are 
delighted that she is as excited about the future of Norcros as 
we are.
Dividend
For the year ended 31 March 2024, the Board is recommending 
a final dividend of 6.8p (2023: 6.8p) per share. When combined 
with the interim dividend of 3.4p (2023: 3.4p) per share, which 
was paid on 16 January 2024, this will make a total dividend for 
the year of 10.2p (2023: 10.2p) per share, in line with the previous 
year and maintaining an appropriate level of dividend cover.
Acting responsibly
The Board leads an ongoing program to ensure the highest 
standards of corporate governance and integrity across the 
Group and has remained abreast of developing governance 
standards. The Board’s interaction and communication with 
Executive Management is excellent and, as a result, the Board is 
well placed to challenge, guide, and support the executive team 
in the delivery of our growth strategy. 
We continue to pay particular attention to the provision of 
a safe working environment for our staff across all locations 
and to the empowerment of our employees. The Board also 
acknowledge the benefits of diversity, including gender and 
ethnicity, and is committed to setting an appropriate tone from 
the top in all diversity and inclusion matters.
Looking to the future
The Group has delivered another robust performance despite 
the ongoing economic challenges. The Board is confident 
that the ongoing implementation of our strategic initiatives 
will continue to drive the development of the business in line 
with its expectations in the year ahead.
STEVE GOOD
Chair
12 June 2024
 
I was attracted to Norcros because it 
is a great and differentiated business 
with significant growth opportunities 
and, most importantly, it has the 
talented people to deliver them.”
STEVE GOOD
Chair
CHAIR’S STATEMENT
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OVERVIEW
OVERVIEW

Business Model
20
Our Marketplace
22
Our Strategy
26
Chief Executive Officer’s Review
30
Key Performance Indicators
34
Business Review UK & Ireland
36
Business Review South Africa
38
Chief Financial Officer’s Financial Review
40
Chief People Officer’s Review
44
Our Approach to Sustainability
48
Our Sustainability Strategy
50
– People
56
– Product
67
– Planet
74
TCFD
90
Principal Risks and Uncertainties
106
Stakeholder Engagement
118
Non-financial and Sustainability  
Information Statement
124
STRATEGIC 
REPORT
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In-house product  
design teams
Each of our brands specialises in niche, mid-
premium, bathroom and kitchen products. 
Tacit category expertise, consumer insight 
and market knowledge drive product design 
and development. Group knowledge sharing 
enhances new product development, which 
boasts a robust pipeline and impressive 
annual vitality rates.
Technology and I.P.
Through the process of new product 
development, the brands within the Group 
develop technologies and intellectual 
property that drives competitive advantage. 
Brands within the Norcros Group can benefit 
from these inventions within their own 
product design and product innovations.
Sustainable products
Global megatrends, including climate change, 
energy transition and ageing populations, are 
creating an increasing focus on sustainability. 
In the future, there will be an increasing 
demand for bathroom and kitchen products 
that are less carbon-intensive, make more 
economical use of water and energy and 
cater for the needs of ageing consumers. Our 
focus on reducing energy consumption, social 
benefits and a circular economy drives our 
competitive advantage through sustainable 
products and ESG focus.
M&A
Our dedicated in-house corporate 
development team develops our M&A 
pipeline and leads transactions and 
integration. We target successful, capital-light 
businesses with strong management teams 
and growth plans that align with our strategy 
and culture. We deliver dedicated integration 
plans that realise growth synergies and drive 
benefits of Group scale.
Growth accelerators
We enable our brands to accelerate growth 
through a range of cross-Group resources, 
processes and programs. These include key 
account management, cross-selling programs, 
new product development coordination and 
a Marketing Forum. Each are focused on 
collaborating across our Group to increase 
sales and brand awareness.
Operating platform
We enable our brands to be more efficient and 
effective by collaborating across our Group on 
sourcing, warehousing and logistics, and technology 
and data. Our model is based on a culture of 
continuous improvement, collaboration and 
innovation. As we increase the level of collaboration, 
we are able to realise the benefits of scale.
ESG policy and process
Our business model is underpinned by an 
ESG framework that focuses on our people, 
sustainable products and our impact on the 
environment and communities. We have a 
consistent set of policies, processes and systems 
that underpin this framework that we apply 
across the Group.
Deep sourcing
We leverage deep sourcing to thoroughly 
understand our suppliers’ operations and 
networks. By engaging with suppliers and sub-
suppliers, we ensure a resilient, transparent and 
strategically-aligned supply chain, proactively 
manage risks, maintain high-quality standards 
and foster strong supplier relationships, which 
enhances performance and competitiveness.
Quality and reliability
Our commitment to quality and reliability is 
unwavering. Our products undergo rigorous 
testing to meet stringent quality and safety 
standards. We’re proud of our record, with 
less than 0.5% of customer products being 
recalled for quality issues and 0.001% for safety 
concerns. Our reputation as a reliable supplier is 
built on this dedication. 
Assurance
We excel in product assurance through 
meticulous planning, aligning quality 
standards with customer needs and 
regulatory requirements. In partnership with 
our manufacturers, we ensure consistent 
quality through robust process controls 
and inspections. Our culture of continuous 
improvement ensures customers receive reliable, 
high-quality products they can trust.. 
Inputs and  
key resources
Employees
Opportunity to develop skills 
and careers in an inclusive, 
collaborative and innovative 
environment
Customers
Exceptional customer service 
and long-term relationships
End consumers
On-trend, design-led sustainable 
products that make great 
bathroom and kitchen spaces
Society
Supporting communities as an 
employer and through local 
development projects
Environment
Providing innovative sustainable 
products with reducing carbon, 
energy and water usage 
Supply chain
Long-term trusted partnerships 
with multiple strong routes 
to market
Shareholders
High quality of earnings with 
progressive returns
Value we create 
for stakeholders
Design
01
Source
Service
02
03
ESG drives competitive advantage
Our people and culture
  READ MORE ON  
PAGES 56 TO 66
Portfolio of 
market-leading brands
  READ MORE ON  
PAGES 6 TO 9
Positioned in attractive, 
complementary 
geographies
  READ MORE ON  
PAGES 22 TO 25
Positioned towards 
resilient RMI and 
mid-premium segments
  READ MORE ON  
PAGES 22 TO 25
Strong customer  
relationships
  READ MORE ON  
PAGES 10 AND 11
Deep supply chain 
partnerships
  READ MORE ON  
PAGES 72 AND 73
Financial strength
  READ MORE ON  
PAGES 12 TO 15
READ MORE ON PAGES 48 TO 89
Our individual brands are experts in in-house design, managed sourcing and customer service. They are positioned in the 
mid-premium segment of the market and are differentiated from the competition by great design and outstanding customer 
service. Our brands benefit from being part of the Norcros Group through our financial support, organic growth accelerators 
and scale-based operational efficiencies. 
BRAND BUSINESS MODEL
BRANDS
GROUP
We acquire and grow capital-light, sustainable and design-led bathroom and kitchen products brands with strong, 
complementary and resilient market positions. Our decentralised model ensures that decision making is close to our 
customers and supply chain. We are focused on generating cash and reinvesting in our growth as well as growing 
shareholder returns.
GROUP BUSINESS MODEL
People
Product
Planet
Routes to market
We primarily go to market through B2B 
channels. These include trade (merchants), 
specification (residential and commercial), retail 
and online, where we have many long-term 
customer relationships. In South Africa, we have 
a vertically-integrated model where, in addition 
to B2B channels, we have a retail division direct 
to consumers. We also export products from the 
UK and Ireland and South Africa, typically using 
local distributors or retailers.
Technical support
Providing exceptional technical support to 
partners is a priority. We offer dedicated teams 
for swift, accurate issue resolution, technical 
drawings, product specifications, and installation 
instructions. Support is available through a 
variety of channels. Proactive follow-ups ensure 
satisfaction, and our feedback mechanism 
enhances support quality. Our tailored, 
responsive approach strengthens partnerships.
Excellent customer service
We are differentiated by our ability to provide 
timely, accurate and quality delivery of our 
products. This is enabled by our investment 
in stock, warehousing and logistics, customer 
communications and dedicated after-sales 
support.
BUSINESS MODEL
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SIGNIFICANT 
OPPORTUNITY 
FOR ORGANIC 
AND M&A 
GROWTH 
IN LARGE, 
FRAGMENTED 
MARKETS
Total addressable market 
Extended addressable market 
UK & Ireland bathroom and 
kitchen products: 
• c. £1.7bn1
• Showers, enclosures and trays, brassware, 
accessories, wall coverings, kitchen sinks
South Africa:
• c. £1.6bn2
• Coverings, adhesives, bathroom 
and plumbing
= Core Addressable Market + c. £2.1bn1
Total Addressable Market + >£5bn3 
Additional complementary UK bathroom and 
kitchen product categories: bathroom furniture, 
sanitaryware, lighting, ventilation, decorative 
radiators, underfloor heating, plumbing products
New regions including Gulf region, Nordics, mainland Europe
Core
addressable market 
c. £3.3bn1,2
= c. £5bn - £6bn
= >£10bn
We operate in the bathroom and kitchen products 
markets in the UK & Ireland and South Africa.
We consider our market in three groups: 
Market in numbers
The diagram shows how our total market is broken down.
1 
Source: BRG: Norcros estimates based on BRG, 
proprietary information and management estimates
2 
Source: Norcros estimates based on proprietary 
information and management estimates
3 
Source: BRG country reports in western Europe 
and Nordics (reports range from 2019–2020) and 
Norcros management estimates for Gulf Region
Core Addressable Market 
This covers the core product categories that we serve today in the  
UK & Ireland and South Africa.
Total Addressable Market 
This covers a range of complementary bathroom product categories 
that we are not materially serving today, but where we have the routes 
to market to be successful.
Extended Addressable Market 
This covers a range of geographies where we are not currently based, 
but where we have some experience of operating in. It also includes a 
wider range of adjacent product categories.
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Market drivers
UK and Ireland
End markets
Demand for bathroom and kitchen products is split between 
repair, maintenance and investment (RMI), residential 
new build and commercial (for example, hotels and 
commercial buildings).
RMI is the main driver of the bathroom market, accounting 
for approximately 80%1 of demand. Small renovation projects 
and replacement purchases are the typical consumer reasons 
for RMI demand. This area of the market also includes larger 
renovation projects. Given that most of RMI spend is driven 
by need, it is somewhat resilient to economic conditions. 
New build accounts for approximately 13%1 of the market. 
Demand is driven by the need to fit out bathrooms in new 
houses. The bathroom products market (both new build and 
RMI) benefits from the trend of having more bathrooms in 
the home. New build demand is more cyclical and depends 
on the housing market. Recent inflationary pressures and 
higher interest rates have seen challenges in this part of 
the economy. However, with a growing population, ageing 
housing stock and an undersupply of housing, we expect to 
see the housing market improve over the medium term. This 
market is important and attractive for Norcros as it often 
includes larger-scale projects with multiple units.
Commercial new build and RMI accounts for approximately 
7%1 of the market. This is an attractive market to be in 
because it involves larger-scale projects (both RMI and new 
build). However, it is also typically cyclical in line with the 
regional economy.
Norcros’ revenue mirrors the RMI / new build / commercial 
split, with approximately 78% of Group UK revenue focused 
towards the RMI market. 
RMI/New Build/Commercial Share1
1 
Source: BRG: The European Bathroom & Kitchen Product Markets UK 2023
2 
Source: BRG: The European Bathroom & Kitchen Product Markets UK 2024
80%
RMI
13%
Residential
New Build
7%
Commercial
RMI + New Build 
Norcros positioning in the UK & Ireland
• Largest bathroom products group in the UK  
and Ireland
• Market-leading positions in most bathroom products 
categories (but very limited presence in the large 
furniture and sanitaryware categories)
• Orientated towards higher margin, more resilient 
mid-premium segment
• Indexed in line with end-market split (RMI circa 80% 
of market and circa 80% of Norcros revenue)
• Large target market (circa £1.7bn in current 
categories with a further circa £2bn in 
complementary adjacent categories, including 
furniture and sanitaryware)
• Housing stock: growing population, ageing housing 
infrastructure, shortage of housing
• ESG and ageing population trends resulting in growth 
market for sustainable and adaptive products
• Fragmented by product and channel
• Further opportunity to grow share in  
fragmented markets
South Africa
The market in South Africa is large with a total size of circa 
£1.6bn and covers the coverings, adhesives and bathroom 
and plumbing segments.
As in the UK, the market is driven by RMI, residential new 
build and commercial. In South Africa, there is a shortage of 
housing and, whilst construction levels remain lower than 
their 2007 peak, we expect to see increases in demand in 
residential and commercial new build.
The South African economy has been subject to challenges 
in cost of living pressures and energy infrastructure in recent 
years and this has continued to impact demand. 
The market is more concentrated than the UK with a smaller 
number of larger players. In the bathroom and plumbing 
segment, the market is regional and more fragmented with 
few national players. 
Norcros South Africa is one of the market leaders with 
a vertically integrated business model covering design, 
manufacturing, sourcing and retail. Both Norcros and the 
other market leader deploy similar integrated business models 
from production to retail to reach all segments and channels.
Norcros positioning in South Africa
• One of two national market leaders in tiles, 
adhesives and bathroom products
• Integrated model with design, manufacture,  
sourcing and retail
• Also go to market through trade routes
• Shortage of housing
• Favourable long-term socio-economic demographics
• Large target market (circa £1.6bn)
• Regional fragmentation in bathroom and  
plumbing segment
• Further opportunity to take market share 
Quality/price point
The market is typically viewed in three segments: premium, 
middle and economy.
The mid-premium segments account for approximately 71%1 of 
the market. These segments are typically more resilient to cost 
of living pressures as consumers are less price sensitive. They 
also offer higher margins for high-quality, sustainable and 
in-fashion products. 
Norcros is mainly focused on the mid-premium segment.
Market dynamics
The market has contracted in 2024, primarily driven by the 
downturn in residential new build construction, exacerbated 
by the negative impact on residential RMI due to cost of 
living pressures. 
Recent housebuilder announcements indicate that there is 
an emerging recovery in the housebuilding market and RMI 
should benefit from improving consumer sentiment as the 
economy recovers.
The medium-term outlook remains positive, given the 
shortage of houses and consumer demand for quality and 
environmentally-friendly products.
The BRG report (released May 2024) indicates that our  
Total Addressable Market declined by circa 8%1,2 between 
2023 and 2024. 
The bathroom products market remains highly fragmented. 
Norcros is the largest UK and Ireland group, but there is no 
single dominant player across all categories.
OUR MARKETPLACE 
CONTINUED
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STRATEGIC REPORT
STRATEGIC REPORT

CRAFTING DESIGN-LED SUSTAINABLE  
BATHROOM AND KITCHEN PRODUCTS
STRATEGIC OBJECTIVES
STRATEGIC INITIATIVES
ESG – DRIVING OUR COMPETITIVE ADVANTAGE
Renowned for 
design and 
sustainability
M&A
Organic 
growth
People   –   Product   –   Planet
Operational 
excellence
Leading, 
digitally-enabled 
service
Inclusive and 
growth-focused 
culture
Scale with 
market-leading 
returns
 
Our ability to bring together the 
specialist knowledge of all our people 
from every part of the bathroom and 
kitchen sector makes us stand out 
from the crowd.”
THOMAS WILLCOCKS
Chief Executive Officer
Over the last decade, our organic and M&A consolidation strategy has 
resulted in Norcros becoming the UK & Ireland’s number one bathroom 
products group. As we move into the next strategic cycle, we have updated  
our strategy and set ambitious new medium-term targets. Our strategic plan 
builds on our core strengths and will accelerate our growth.
We are already a 
successful and  
scalable platform.
Over the last decade, through a mix of 
organic growth and successful M&A, 
we have developed a portfolio of 
leading brands in the bathroom and 
kitchen products market. Our brands 
are differentiated by product design 
and quality and outstanding customer 
service. We have carefully positioned 
the Group to be diversified across 
regions, categories and channels and 
orientated towards the more resilient 
mid-premium segment to manage our 
exposure to economic headwinds. As 
a result, we have consistently delivered 
growth, excellent cash performance 
and shareholder returns and we are 
well positioned to invest in the future.
We have a significant 
opportunity to develop 
and grow.
We continue to operate in large and 
fragmented markets that provide 
opportunities for growing our market 
share and further consolidation 
through M&A. We are well positioned 
in emerging and high-growth markets 
such as sustainable products. Whilst 
we are performing well today, there 
are opportunities to modernise our 
operations and take advantage of our 
Group scale to drive efficiency and 
customer service. 
We are implementing a 
clear strategy to build 
on our current platform 
and address these 
opportunities.
The strategy is focused around 
four pillars: M&A, organic growth, 
operational excellence and ESG. We are 
taking action in each of these areas to 
evolve and accelerate the growth of 
our Group. As a result, we will: become 
renowned for design and sustainability; 
deliver leading, digitally-enabled 
customer service; continue to develop 
an inclusive and growth-focused 
culture; and increase our scale with 
market-leading returns.
We have introduced new  
medium-term targets for the Group:
• Organic growth at 2%–3% ahead of the market
• Operating margin to 15% over the medium term
• Cash conversion greater than 90% 
• Return on capital employed greater than 20%
• Science-based carbon emissions targets to be delivered  
by 2028 on a base year of 2023 
In addition to this, selective acquisitions will accelerate 
our growth and enhance our operating margin as we 
have recently seen with our acquisitions of Merlyn and 
Grant Westfield.
We are more than the sum of our 
parts, and this will increasingly 
differentiate us. 
As a Group, we will increasingly add value by driving the 
benefits of our scale, developing growth accelerators and 
embedding our performance-enhancing operating platform. 
Collaboration across our operating brands is critical to achieve 
this. Our ability to bring together the specialist knowledge of 
all our people from every part of the kitchen and bathroom 
sector makes us stand out from the crowd. 
We are already making significant progress against our 
strategy and we have highlighted examples of this throughout 
this report.
OUR STRATEGY
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M&A 
Organic growth
Operational excellence
ESG
Accelerate growth through  
selective acquisitions 
Grow ahead of the market by 
establishing growth accelerators and 
energising our entrepreneurial culture
Drive operating margin, customer 
service and organic growth by 
maximising the benefits of our scale 
and modernising our operating platform
Investing in our people,  
products and planet to drive  
our competitive advantage
Progress in 2024
• Integration of Grant Westfield
• Completed disposal of Norcros Adhesives
• Sale of Johnson Tiles UK completed in May 2024
• Well-developed strategically aligned M&A pipeline
Progress in 2024
• Cross-selling achieving market share gains, including 
Grant Westfield introduction to new customers
• Well-developed new product development pipeline; key 
releases in 2024 in Grant Westfield, Triton and VADO 
• Specification Forum driving market share gains
• Marketing Forum established
Progress in 2024
• Brands driving cost and service synergies
• Cross-Group freight consolidation
• VADO warehouse consolidation
• Digital transformation in Croydex
Progress in 2024
• Carbon emissions targets set across all scopes and 
validated by SBTi
• First disclosure to Climate Disclosure Project
• Drive talent and diversity, equity and  
inclusion programs
• Industry awards for product design and sustainability
Priorities for the medium term
• Continue to develop and manage pipeline in target 
themes:
– Filling the gaps in the UK and Ireland
– New capabilities (sustainable products and digital)
– New markets (geography and adjacent  
product categories)
• Deliver synergies from recently acquired businesses
• Smooth carve-out plan from Johnson Tiles UK sale
Priorities for the medium term
• Cross-selling program with top customers
• New product development program and  
Group coordination
• Driving growth in specification channel with particular 
focus on sustainable products
• Marketing centre of excellence and cross-Group Forum
Priorities for the medium term
• Realise further benefits from freight plan and VADO 
warehouse consolidation
• Further supply chain collaboration and efficiencies
• Further opportunities for consolidated logistics  
and warehousing
• Enhance data capabilities to improve operational 
effectiveness and customer service
Priorities for the medium term
• Deliver Net Zero Transition Plan 
• Agree and publish Sustainable  
Products Framework
• Drive investment in sustainable products
• Roll out and embed Supply Chain Policy 
 READ MORE IN THE CASE STUDY ON PAGE 7
 READ MORE IN THE CASE STUDY ON PAGE 39
 READ MORE IN THE CASE STUDY ON PAGE 37
 READ MORE IN THE CASE STUDIES ON PAGES 48 TO 89
Link to KPIs
1
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Link to KPIs
1
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Link to KPIs
1
 2
 3
 4  5
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Link to KPIs
1
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Link to Risks
1
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 10  11
Link to Risks
2
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Link to Risks
3
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Link to Risks
2
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Link to KPIs
1
Total revenue 
2
Underlying 
operating profit 
3
Underlying return on 
capital employed 
4
Dividend 
per share 
5
Underlying operating 
cash flow 
6
Return on sales 
Link to Risks
1
Acquisitions
2
Stakeholder 
requirements 
and reporting 
requirements
3
Staff retention  
and recruitment
4
Market 
conditions
5
Loss of key  
customers
6
Competition
7
Reliance on  
production 
facilities
8
Loss of key 
supplier
9
Exchange  
rate risk
10 Funding and  
liquidity risk
11 Pension  
scheme risk
12 Cyber  
security
Organic growth
Operating margin
Cash conversion
ROCE
Science-based carbon 
emission targets
2–3% per annum
above market
15% Over medium term
>90%
>20%
2028
Medium-term targets
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PROGRESS ON OUR STRATEGY
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STRATEGIC REPORT
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Organic growth
Norcros drives ahead-of-market organic share growth by 
leveraging two principal accelerators. The first is our agile 
in-house design capabilities that ensure we have a reliable 
stream of high-quality and on-trend new products coming into 
the market on a regular basis. These products are increasingly 
leveraging the clear opportunities in sustainable living to take 
market share. Our second driver comes from our scale and 
especially the ability to cross sell, through brand collaboration, 
as demonstrated by the introduction of Grant Westfield 
to Wickes, Topps Tiles and Screwfix, post-acquisition. Both 
accelerators incorporate significant opportunities that we are 
actively pursuing and converting. 
Operational excellence
Our scale allows us to access operational synergies not 
available to many of our smaller competitors. Early but strong 
progress is being made in the Group, helping to ensure 
improved service levels to our customers that are delivered 
more efficiently. This is a key focus area for Norcros with 
investment in systems, and warehousing and distribution 
efficiency projects that are now underway at VADO and 
Grant Westfield; both are progressing to plan.
ESG — investing in our people,  
products and planet to drive our 
competitive advantage
Our sustainability program is broadly grouped into three 
interrelated areas, namely our people, our products and the 
world that we live and work in.
Our ESG credentials are a maturing and sustainable 
competitive differentiator. We have made excellent progress 
over the last two years. In a structured and measured manner, 
we are increasingly able to give our customers a powerful, 
sustainable choice for better living. Increased investment in 
our people and product development is driving clear market 
share gains, as demonstrated by our Triton brand in particular. 
Further detail of what we are doing in this area and how we 
are measuring this is explained in detail in the ESG section on 
pages 48 to 89.
We are also pleased to report that our emission targets have 
been validated and approved by the Science Based Targets 
initiative (SBTi) in the period. Norcros is committed to reach 
net zero greenhouse gas emissions across our value chain 
by 2040 and we are making good progress to delivering our 
2028 near-term targets.
As a team, we are fortunate to be able to build on what 
makes us great today and leverage our strong, scale-based 
growth accelerators to unlock further value. 
A unique market leader
Norcros is the UK and Ireland’s number one bathroom 
products group, with clear differentiators from our smaller 
bathroom product peers. We have market-leading bathroom 
and kitchen products, positioned in the more resilient mid-
premium segment of the market, with a design-led business 
that delivers exceptional service across a blue chip customer 
base. Our capital-light and cash-generative business model 
provides a quality of earnings and enhanced margin profile. 
Our focused but decentralised business model is a key 
enabler; we have the best talent in the market operating 
where it counts – in the field. These exceptional teams 
focus on what sets their brands apart, namely in-house 
product design, deep sourcing relationships and excellent 
customer service. Our ability to do this day in and day out 
is demonstrated by our exceptional product vitality levels, 
and our ability to not only retain, but consistently grow, our 
customer base and market share.  
 
Norcros is about delivering 
design-led, sustainable bathroom 
and kitchen spaces that excite and 
enrich the lives of the people we live 
and work with, and the places we 
live and work in, in an intentionally 
responsible manner.”
THOMAS WILLCOCKS
Chief Executive Officer
On behalf of the Norcros team, I am pleased to share my 
review for my first full year as Chief Executive Officer of 
Norcros plc. Thanks to the passion of our team and partners, 
we have collectively delivered another robust set of results for 
the year. 
As we have grown our market share, we have focused on 
the quality of our businesses and earnings, growing faster 
and more efficiently together. Importantly, our path forward is 
consciously focused on operating in a way that contributes 
positively to the communities that we live and work in.
Building off a strong foundation
Over the last ten years, we have developed and delivered on 
our goal to consolidate the fragmented bathroom and kitchen 
product markets we operate in, reaching a point where we 
are the number one UK and Ireland bathroom and kitchen 
products business and the second largest in South Africa. 
Our strategy has been evenly balanced between organic 
and acquisitive growth, with the Group developing key 
competencies in both areas.
I am delighted with the performance over this period and 
excited by the significant opportunities that remain in the 
more resilient mid-premium market segments that we hold 
leading positions in. Our strategy is building from a position of 
strength and scale as we actively leverage the customer and 
operational synergies within the Group.
The growth and development of the business comes, and 
will continue to come from, four key and already ‘in play’ 
strategic initiatives: 
• Portfolio development (including M&A)
• Organic growth (in-house design, collaboration, 
and service)
• Operational excellence (efficiencies and service)
• ESG (a powerful choice for better living)
Portfolio development
The first important step was to review our portfolio, 
recognising that our increasing focus on building a capital-
light and higher operating margin structure meant that we 
had businesses that would not form part of the Group’s 
future. Over the last 18 months, we have carefully completed 
the closure of Norcros Adhesives and sold Johnson Tiles UK 
to the existing management team, with this sale completing 
in May 2024. I am really pleased that we were able to put a 
deal together that has seen the 123-year-old Johnson Tiles UK 
business continue its journey under new ownership.
When considering potential acquisitions, we have a strong 
pipeline of opportunities to which we will continue to apply 
our clear and rigorous decision-making framework as we 
develop our capital-light and high operating margin business.  
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Q & A
with Chief Executive Officer  
Thomas Willcocks
Q
What were your observations  
from your first year as  
Chief Executive Officer? 
A
I have been with the business since 2006 and have 
watched the business and our teams develop into 
the market-leading business that Norcros is today. 
In transitioning into the CEO role, I had the benefit 
of having managed both core regions and inheriting 
excellent teams that I knew well. 
Norcros is a differentiated business and we are 
building on a strong foundation of design-led, market-
leading brands that have been positioned in the more 
resilient mid-premium market segments. This makes 
us less cyclical, with this resilience in our performance 
showing through strongly over what have been a 
turbulent last three or four years.
Our decentralised but collaborative business model 
ensures not only that we have the best people where 
it counts, but also that we are able to leverage our 
scale, which we are doing. This is underpinned by a 
low ego, supportive but driven culture in which each 
of our teams will go above and beyond, including for 
their sister companies to the benefit of each other 
and the Group as a whole. There is no monetary 
compensation for this — it is just built into our DNA. 
Stepping up to lead a business and team like this is 
not something that I will ever take for granted.
Recognising the central part that our people play in the 
Group’s success, we have placed increased emphasis on 
investing in our talent this year. This investment has taken 
place at all levels and is a key driver in the development of 
our market-leading teams. We are committed to being the 
employer of choice in our markets and work hard to ensure 
that our Group attracts and retains talented, diverse and 
inclusive teams. 
We have, over the last year, strengthened our award-
winning teams through further investment and increased 
collaboration, and also brought in new talent as needed. I am 
confident that we are successfully developing the talent and 
leadership required to grow our business ahead of the market 
in the coming years.
Norcros is different, and we are able to do what we do 
because of our dedication to the design and service of 
branded products with a team of remarkably skilled and 
committed people across our business. This anchors and 
drives our business model; we never take this for granted. 
Looking forward to the year ahead
The year ahead of us will be a year of further development 
and focused implementation of our strategic objectives. A 
significant level of this development will come from increased 
collaboration. Each of our brands is formidable in its own 
right, but together they have proved that we are more than 
the sum of our parts. 
Underlying what we do is a deep understanding of our 
customers and end users. Consumer insights help us 
understand not only what our customers want now, but also 
what they will need in the future. Our design and product 
teams will continue to develop on-trend, high-quality and 
sustainable products that our customers and end users 
love to use and feel confident choosing. We all have a 
sustainable choice, and we believe that doing the right 
thing is not only right but will drive our business growth and 
profitability ahead of our competitors in the years ahead. 
To support the wider customer experience, we will focus 
on making it easier for our suppliers, staff and customers 
to engage in a straightforward and seamless manner, right 
through the product journey, through increased investment 
in our processes and operations. This is a journey that  
has started with promising and meaningful progress in  
the period. 
The encouraging part of the year ahead is that all four key 
growth initiatives are already up and running. There are no 
standing starts. Given the progress we have already made, we 
are confident that we will make real advancement towards 
our ambitious new medium-term targets in the year ahead as 
outlined on page 27.
Recent trading
Group revenue in the two months to the end of May 2024 was 
encouragingly 2.2% ahead on a constant currency like for like 
basis, adjusting for Johnson Tiles UK and Norcros Adhesives 
(UK and Ireland +2.0%, SA +2.5%). Group revenue was 2.9% 
below the prior year comparator on a reported basis. Although 
market conditions are likely to remain uncertain, the Group 
continues to make further strategic progress and the Board’s 
expectations for FY25 remain unchanged.
To sum it all up
The Norcros business is not only about exceptional products 
and experiences but also about people, the places we live 
and work, and the way we interact and engage with our 
communities and the environment. Putting these together 
means that sustainability at the core of our business is not 
just a tagline; it is fundamental to the way we operate. It is the 
right thing to do, and we believe that it will help deliver the best 
possible return to our shareholders.
We are committed to providing a powerful choice for better 
living, and I am excited and confident about the journey ahead.
THOMAS WILLCOCKS
Chief Executive Officer
12 June 2024
Q
Where do you think the biggest 
opportunities lie? 
A
The markets that we operate in are large and 
fragmented. Our consolidation growth strategy, evenly 
balanced between organic growth and acquisitions, 
works well. We have proven track records in both 
areas and, as we have started to reach the scale that 
we now enjoy, we are able to leverage this scale both 
on the demand and cost side to accelerate our growth 
in large and fragmented markets, faster and more 
profitably. Leveraging our scale in this collaborative 
manner is where the single biggest opportunity lies. 
As we do this, we are increasingly leading the way in 
sustainability and I believe that sets us further apart 
from our competitors.
Q
What makes Norcros stand out from 
the crowd? 
A
Our business model, the quality and commitment of 
our teams, and our collaborative culture sets us apart. 
Norcros is not easy to replicate and we are really 
excited about our ability to grow ahead of the market 
in a way that not only rewards our stakeholders, but 
does it in a way that make a positive difference.
Q
What does “powerful choice for 
better living” mean to you? 
A
It means giving our customers a clear choice around 
sustainability when selecting products for their 
bathrooms or kitchens. Making a clear and powerful 
choice requires easy-to-understand ratings and 
options. We are not only offering sustainable products 
and experiences, we are also developing clearer 
information to help customers make the powerful 
choice for better living.
CHIEF EXECUTIVE OFFICER’S REVIEW 
CONTINUED
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
32
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33
STRATEGIC REPORT
STRATEGIC REPORT

Financial KPIs
1  TOTAL REVENUE (£M)  
 £392.1M
2   UNDERLYING OPERATING  
PROFIT (£M)
£43.2M
3   UNDERLYING RETURN ON  
CAPITAL EMPLOYED (%)
16.4%
392.1
441.0
396.3
324.2
342.0
2024
2023
2022
2021
2020
43.2
47.3
41.8
33.8
32.3
2024
2023
2022
2021
2020
 
16.4
18.5
23.9
18.2
16.4
2024
2023
2022
2021
2020
Link to strategy 
 
 
 
 
Definition 
Reported Group revenue for the year
Performance
Total revenue for the year decreased by 11.1% 
on a reported basis and by 6.0% on a constant 
currency like for like basis.
Link to strategy  
 
 
 
Definition 
Reported operating profit as adjusted for IAS 19R 
administrative expenses, acquisition related costs 
and exceptional operating items, as defined in  
note 8 to the financial statements
Performance
Underlying operating profit decreased by £4.1m 
(8.7%). This reflected a robust performance in the UK 
and Ireland, offset by challenging market conditions in 
South Africa.
Link to strategy  
 
 
 
Definition 
Underlying operating profit on a pre-IFRS 16 
basis expressed as a percentage of the average 
of opening and closing underlying capital 
employed (as defined in note 8 to the financial 
statements)
Performance
Underlying ROCE remained above the strategic 
target of 15% over the economic cycle.
4  DIVIDEND PER SHARE (P)  
 
10.2P
5   UNDERLYING OPERATING  
CASH FLOW (£M) 
£56.4M
6  RETURN ON SALES (%) 
 
11.0%
10.2
10.2
10.0
8.2
3.1
2024
2023
2022
2021
2020
56.4
44.8
28.6
65.8
38.4
2024
2023
2022
2021
2020
11.0
10.7
10.5
10.4
9.4
2024
2023
2022
2021
2020
Link to strategy 
 
 
 
 
Definition 
Total of the interim dividend and the proposed 
final dividend for the financial year
Performance
In line with the Board’s progressive, albeit 
prudent, dividend policy, although earnings 
reduced in the year, the dividend per share 
has been maintained at 10.2p per share.
Link to strategy 
 
 
 
 
Definition 
Cash generated from continuing operations adjusted 
for cash flows from exceptional items and pension 
fund deficit recovery contributions, as defined in  
note 8 to the financial statements
Performance
Underlying operating cash generation increased to 
£56.4m reflecting a strong trading performance and 
a reduced investment into working capital.
  Link to strategy 
 
 
 
 
Definition 
Underlying operating profit as a percentage  
of revenue
Performance
Return on sales increased by 300bps to 11.0%.
READ ABOUT OUR ESG KPIS  
ON PAGES 52 TO 55
Link to strategy 
M&A
Organic 
growth
Operational 
excellence
ESG
We use the following key performance indicators (KPIs) to measure our progress against our strategic 
priorities and enable investors and other stakeholders to measure our progress.
KEY PERFORMANCE INDICATORS
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35
STRATEGIC REPORT
STRATEGIC REPORT

Case Study
RECORD 
OPERATING 
PROFIT
Our UK business delivered a 
record performance driven by new 
product launches, collaboration and 
outstanding customer service. We 
are the UK & Ireland’s number one 
bathroom products group.
Our UK and Ireland business achieved revenue of £281.9m 
(2023: £295.8m), representing a decrease of 4.7% on a 
reported basis, but delivered a record level of underlying 
operating profit in the year. On a like for like basis, adjusting 
for Grant Westfield (acquired 31 May 2022) and Norcros 
Adhesives (closed in June 2023), revenue was 3.2% lower 
than the prior year. Reductions in volume were broadly offset 
by price increases. 
Repair, maintenance and improvement (RMI) activity remains 
the largest component in the UK and Ireland bathroom 
market and our market-leading brands are positioned in the 
mid-premium segment, which remained relatively resilient 
throughout the year. Although we experienced a reduction in 
housebuilding activity, there remains a significant shortage of 
homes in the UK and Ireland and we continue to take share in 
this sector and are well-placed for the recovery. Representing 
a relatively small part of the UK and Ireland business, export 
sales were slightly below the prior year. 
Triton, Merlyn and Grant Westfield all performed strongly, 
further growing their market-leading positions with well-
received new product launches. As noted at the half year, 
VADO’s performance was impacted by delays in new product 
launches. Encouragingly, VADO has taken the first important 
step towards being able to offer a complete bathroom 
solution following the recent launch of its Cameo collection, 
which includes bathroom furniture for the first time. Cameo 
was introduced to customers at the Kitchen, Bedroom and 
Bathroom (KBB) tradeshow event in March 2024, and was 
recognised as one of the top innovative products there.
On 25 April 2024, the Group announced that it had entered 
into an agreement to sell Johnson Tiles UK to its existing 
management team. The sale completed in May 2024. 
Revenue of £31.1m (2023: £35.3m) and underlying operating 
profit of £0.7m (2023: £0.5m) have been included in the 
underlying results for the current and prior year. Further detail 
can be found in the Chief Financial Officer’s Review on pages 
40 to 43. 
The UK and Ireland brands made significant investments in 
systems (including ERP, supply chain and customer-facing 
digital systems) in the year. Operational efficiency projects 
were also delivered through warehouse and distribution 
changes, such as the move to a single warehouse location at 
VADO, consolidating four warehouses into a single modern 
facility, driving efficiencies. 
Our market-leading product vitality again saw the business, 
not only growing share, but also being recognised by the 
industry, winning a number of prestigious awards during the 
year. These included Triton’s ENVi® shower (Housebuilder 
Product’s Best Kitchen and Bathrooms Product), Grant 
Westfield’s Multipanel Tile Collection (Ideal Home’s Best 
Bathroom Surface Award) and the Pronteau Scandi-X tap in 
Abode (Ideal Home’s Best Hot Water Tap). Merlyn also won a 
number of awards in recognition of the brand’s outstanding 
customer service and was recognised as Shower Brand 
Supplier of the Year from the Fortis Buying Group. 
Strong progress has also been made on our ESG strategy as 
we embed sustainability initiatives to drive further competitive 
advantage. More detail is included in the Sustainability 
section on pages 48 to 89.
UK and Ireland underlying operating profit for the year 
was 3.2% higher than the prior year, increasing by £1.2m to 
£38.4m, with the operating margin increasing to 13.6% (2023: 
12.6%). This was a record performance for the UK and Ireland 
business. Operating cash conversion was significantly ahead 
of the prior year, supported by our continued and successful 
focus on working capital management. 
Our UK and Ireland business is well placed to continue 
growing market share and winning new customers in our 
target market segments by leveraging our strong new product 
development pipeline, scale-based collaboration and superior 
customer service. 
UK & IRELAND 
REVENUE
72% SHARE OF 
GROUP
£281.9M
UK & IRELAND 
UNDERLYING 
OPERATING PROFIT
89% SHARE OF 
GROUP
£38.4M
Highlights 2024
Group freight agreement
Leveraging our growing scale, we have been able 
to streamline our inbound supply of products and 
components from overseas by working directly 
with global shipping companies. A Group shipping 
agreement has now been reached encompassing 
inbound supply for Merlyn, VADO, Croydex, Triton, 
Grant Westfield and Abode. 
The Group fixed rate, secured until 31 March 2025, 
has helped us achieve significant cost savings as will 
be reflected in margin improvements over the coming 
year. This will also provide protection against the 
escalating freight rates currently experienced, driven 
by the tight supply of containers due to disruption in 
the Red Sea, port congestion and increased demand 
from Asia.
It is our scale that allows us to talk directly to these 
global players, which differentiates us from our smaller 
competitors and helps drive our market share by 
providing that crucial reliability of stock availability to 
our customers.
Being assigned priority booking status from the 
shipping lines and having protection over our 
container capacity requirements allows us to improve 
both the predictability and flexibility of our incoming 
products – helping us to mitigate associated risks to 
our businesses.
The next step will be to manage our carbon emissions 
associated with freight to reduce our footprint through 
utilising methanol-fuelled ships and consolidation 
to drive a higher percentage of 40-foot containers, 
improving our shipping utilisation. 
BUSINESS REVIEW
UK & IRELAND 
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STRATEGIC REPORT
STRATEGIC REPORT

Alternative flooring from Tile Africa
Whilst Tile Africa is best known for its retail shops and top-quality tiles, 
they also offer a significant range of alternative floor coverings that 
can be used in many settings. 
Tile Africa, along with significant collaboration with sister company 
TAL, recently completed a significant project with Protea Hotel at OR 
Tambo International Airport, just outside of Johannesburg. 
TAL’s technical department provided full method and material 
specifications and signed off on all sub-floor preparation works. 
Substantial sub-floor remedial work was completed before installing 
Stone Plastic Composite vinyl flooring and carpeting.
The existing concrete in the hotel reception, main restaurant and bar 
area was in a poor state. The client wanted to keep the rustic aircraft 
“hangar look” so the team repaired cracks in the concrete, ground 
down the surface of the floor and applied a clear epoxy coating to 
turn the cracks into part of the design, whilst giving it an updated feel.
Interlocking vinyl flooring was also installed in the main restaurant and 
bar, gym and meeting rooms. Belgotex carpet tiles were used in the 
reception offices and Belgotex Sportec rubber flooring was used in 
the weights section in the gym.
This project involved multiple flooring products and applications  
and resulted in a prestigious finish and an extremely happy  
customer experience.
Case Study
A RESILIENT 
PERFORMANCE
Our South Africa business delivered 
revenue of £110.2m (2023: 145.2m), 
12.3% lower on a constant 
currency basis, as macroeconomic 
uncertainties impacted consumer 
confidence in the year. Against the 
challenging conditions, this was a 
resilient performance in the year.
Our South African business delivered revenue of £110.2m 
(2023: £145.2m), 12.3% lower on a constant currency basis, 
as macroeconomic uncertainties impacted consumer 
confidence in the year. This was a resilient performance 
despite challenging and sustained national energy supply 
interruptions which impacted at a time when consumers, 
world-wide and in South Africa, were already struggling with 
cost of living pressures.
The business, run by a highly experienced team, reacted 
early and decisively ensuring that the business was able 
to work through the challenges at hand. Whilst the energy 
interruptions have improved to more manageable levels, the 
impact that they had on consumers and the new build cycle 
will take longer to unwind. The business remained profitable 
and is well positioned to benefit from what we expect will be 
a gradual recovery. The underlying growth drivers, in what 
is a meaningful market, remain. These include a young and 
growing population, a diversified economy and a shortage 
of housing. 
SOUTH AFRICA 
REVENUE
28% SHARE OF 
GROUP
£110.2M
SOUTH AFRICA 
UNDERLYING 
OPERATING PROFIT
11% SHARE OF 
GROUP
£4.8M
Highlights 2024
New product development remains a key focus with 
encouraging vitality rates across our South African business, 
particularly in Johnson Tiles SA with extensive investment 
in new product designs, finishes and size formats in the 
year. Tile Africa’s brand strength resulted in key account 
wins across a variety of sectors, mainly with new housing 
developers, hospitality (hotels) and automotive showrooms. 
TAL, our market-leading adhesive business in South Africa, 
continues to benefit from the development of internal and 
external waterproofing products, with year on year growth 
and ongoing new product development. House of Plumbing 
opened their first new store as part of a wider national rollout 
in Cape Town. These initiatives are underpinning our organic 
growth focus.
As with our UK and Ireland brands, we are investing in driving 
operational efficiencies and improved service levels through 
targeted investments in our infrastructure and systems, 
starting with a new ERP system for Tile Africa that is expected 
to go live in the first half of the current financial year. 
In line with the rest of the business, sustainability is a core 
strategic driver for our South African business, and there are 
a number of environmentally-focused initiatives in progress. 
Further detail is included in the Sustainability section on 
pages 48 to 89.
As a result of the market challenges, underlying operating 
profit decreased to £4.8m (2023: £10.1m), with the underlying 
operating margin at 4.4% (2023: 7.0%). Operating cash 
conversion was ahead of the prior year due to early self-help 
interventions in working capital as the market slowed. Our 
South African business remains in a strong competitive position 
and is well-placed to gain market share in its respective markets 
as conditions gradually improve. We anticipate energy supply 
constraints to further stabilise, driven by the investment of 
private energy generation, and expect to benefit from the 
improved levels of consumer confidence in due course. 
BUSINESS REVIEW
SOUTH AFRICA
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STRATEGIC REPORT
STRATEGIC REPORT

 
The Group is in a strong financial 
position and is well placed to further 
progress its strategic priorities.”
JAMES EYRE
Chief Financial Officer
Exceptional operating items
An exceptional operating credit of £2.3m (2023: charge of 
£9.8m) has been recognised in the year. 
2024 
£m
2023 
£m
Restructuring costs
(1.7)
(4.8)
Reversal of impairment
4.0
—
Impairment
—
(5.0)
2.3
(9.8)
Restructuring costs
The £1.7m (2023: £4.8m) exceptional restructuring costs relate 
to Johnson Tiles UK moving to a single kiln operation in the 
first half of the year and the move to a single site in VADO.
Sale of Johnson Tiles UK and reversal 
of impairment
The sale of Johnson Tiles UK completed in May 2024. This 
completed after the year end at a consideration lower than 
the carrying value of the assets of the business. In the next 
financial year, we expect to recognise a non-cash exceptional 
cost of circa £20m. The cash costs associated with the 
transaction are expected to be less than £1m.
A £4.0m credit has been recognised in the year relating to the 
reversal of previous impairments on land and buildings. The 
Johnson Tiles UK site in Stoke-on-Trent has been professionally 
valued in the year at a level exceeding its carrying value. As 
a result, previous impairments, less an amount of subsequent 
depreciation, have been reversed. This site has been retained 
following the post-year end sale of Johnson Tiles UK.
Revenue in the year of £31.1m, representing approximately 
8% of Group revenue (2023: £35.3m), and the underlying 
operating profit in the year of £0.7m (2023: £0.5m) have 
been included in the underlying results for the current and 
prior year.
Finance costs 
£0.9m
Discounting of 
deferred contingent 
consideration
(2023: £0.6m)
£0.4m
Amortisation of costs 
of raising debt finance
(2023: £0.3m)
£5.2m
Interest payable
on bank borrowings
(2023: £3.7m)
£1.6m
Interest on
lease liabilities
(2023: £1.8m)
2023
2024
Net finance costs for the year of £7.3m compares to £5.8m in 
2023. This movement is mainly due to the increase in Bank of 
England base rates in the UK, partially offset by a reducing 
net debt. 
The Group has recognised a £0.8m IAS 19R interest credit in 
respect of the UK defined benefit pension scheme surplus 
(2023: credit of £0.6m) due to this accounting surplus 
throughout the year.
Excellent cash conversion  
and low leverage 
Revenue
Group revenue at £392.1m (2023: £441.0m) decreased 
by 11.1% on a reported basis and by 6.0% on a constant 
currency like for like basis after adjusting for Grant 
Westfield, acquired on 31 May 2022, and Norcros 
Adhesives, closed in June 2023.
Underlying operating profit
Underlying operating profit decreased by 8.7% to £43.2m 
(2023: £47.3m). Our UK and Ireland businesses delivered a 
record performance with an underlying operating profit of 
£38.4m (2023: £37.2m), and our South African businesses 
recorded an underlying operating profit of £4.8m (2023: 
£10.1m). Group underlying operating profit margin was 
11.0% (2023: 10.7%).
Acquisition related costs
A cost of £4.3m (2023: £8.4m) has been recognised in the 
year with the majority of the cost relating to intangible 
asset amortisation of £6.5m (2023: £6.2m). A credit of 
£3.0m has been reflected, representing a release of an 
element of deferred contingent consideration resulting 
from the acquisition of Grant Westfield.
• Group revenue decreased by 11.1% to £392.1m  
(2023: £441.0m)
• Group underlying operating profit decreased by 
8.7% to £43.2m (2023: £47.3m)
• Group operating profit was £39.9m (2023: £27.5m)
• Group underlying profit before tax was £36.4m 
(2023: £41.8m)
• Diluted underlying earnings per share of 32.1p 
(2023: 37.4p)
• Return on Capital Employed of 16.4% (2023: 18.5%)
• Underlying operating cash flow of £56.4m (2023: 
£44.8m), 123% of underlying EBITDA (2023: 89%)
• Net debt of £37.3m (2023: net debt of £49.9m)
• Pension scheme in a surplus position of £16.5m 
(2023: £14.9m)
Highlights 2024
CHIEF FINANCIAL OFFICER’S REVIEW
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40
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41
STRATEGIC REPORT
STRATEGIC REPORT

Underlying profit before tax
Underlying profit before tax was £36.4m (2023: £41.8m), 
mainly reflecting the increase in underlying operating profit 
noted above, and increased interest costs.
Taxation
The tax charge for the year of £5.8m (2023: £4.9m) represents 
an effective tax rate for the year of 17.8% (2023: 22.6%). 
The decrease in the effective tax rate mainly relates to the 
increased proportion of taxable profits in the UK and Ireland 
compared to South Africa.
The standard rates of corporation tax in the UK, South  
Africa and Ireland in the period were 25% (2023: 19%),  
27% (2023: 27%) and 12.5% (2023: 12.5%) respectively.
Dividends
Although underlying earnings have reduced in the year 
to £28.8m (2023: £33.5m), the Board recommends a final 
dividend of 6.8p per share (2023: 6.8p). This, combined with 
the interim dividend of 3.4p per share (2023: 3.4p), results 
in a total dividend of 10.2p per share (2023: 10.2p). The total 
dividend is equivalent to a dividend cover of 3.1 times, slightly 
lower than the year ended 31 March 2023 (3.7 times). The 
cash cost of the total dividend is £9.1m.
This final dividend, if approved at the Annual General 
Meeting, will be payable on 2 August 2024 to shareholders 
on the register on 28 June 2024. The shares will be quoted 
ex-dividend on 27 June 2024. Norcros plc operates a Dividend 
Reinvestment Plan (DRIP). If a shareholder wishes to use the 
DRIP, the latest date to elect for this in respect of this final 
dividend is 12 July 2024.
Cash flow and net debt
Underlying operating cash flow was £11.6m higher than in the 
prior year at £56.4m (2023: £44.8m).
2024 
£m
2023 
£m
Underlying operating profit 
43.2
47.3
Depreciation and underlying 
amortisation (owned assets)
4.3
5.0
Depreciation of right of use assets 
4.7
4.6
Lease costs
(6.5)
(6.4)
Underlying EBITDA (pre-IFRS 16)
45.7
50.5
Net working capital movement
3.3
(13.3)
IFRS 2 charge add-back
0.9
1.2
Lease costs
6.5
6.4
Underlying operating cash flow
56.4
44.8
Underlying operating  
cash conversion1
123%
89%
1 
Represents Underlying EBITDA (pre-IFRS 16) as a percentage of underlying  
operating profit.
The main driver of the improvement in underlying operating 
cash flow was the continued focus on working capital. 
Underlying operating cash conversion in the year was 123% 
of underlying EBITDA (2023: 89%). 
The Group ended the year with net debt of £37.3m (2023: 
net debt of £49.9m) on a pre-IFRS 16 basis. This represents 
a leverage of 0.8 times underlying EBITDA (2023: 1.0 times). 
Net debt inclusive of IFRS 16 lease liabilities was £59.5m 
(2023: £74.6m).
Balance sheet
The Group’s balance sheet is summarised below.
 
2024 
£m
2023 
£m
Property, plant and equipment
28.1
24.8
Right of use assets
18.0
20.0
Goodwill and intangible assets
161.2
167.1
Deferred tax
(13.4)
(15.0)
Net current assets excluding cash 
and borrowings
77.1
80.6
Pension scheme surplus
16.5
14.9
Lease liabilities
(22.2)
(24.7)
Other non-current assets  
and liabilities
(5.6)
(7.4)
Net debt
(37.3)
(49.9)
Net assets
222.4
210.4
Total net assets increased by £12.0m to £222.4m (2023: 
£210.4m). Net current assets (excluding cash and borrowings) 
decreased by £3.5m largely reflecting the reduction in working 
capital in the year. 
Property, plant and equipment increased by £3.3m to £28.1m 
and included a reversal of a previous land and building 
impairment of £4.0m and additions of £6.2m (2023: £5.4m). 
The depreciation charge was £4.0m (2023: £4.9m) and 
foreign exchange losses were £1.1m (2023: loss of £1.7m) 
relating to assets held in South Africa. Disposals of £1.2m of 
assets were reflected in the year as part of the closure of 
Norcros Adhesives. Other movements totalled £0.6m. 
Right of use assets decreased by £2.0m to £18.0m (2023: 
£20.0m), primarily reflecting net additions of £3.7m, offset 
by right of use depreciation of £4.7m (2023: £4.6m) and 
exchange losses of £0.8m (2023: loss of £1.5m). 
The deferred tax liability decreased by £1.6m to a liability of 
£13.4m (2023: liability of £15.0m). The decrease is primarily the 
result of the amortisation of acquired intangible assets and 
actuarial losses on the pension scheme.
Pension schemes
On an IAS 19R accounting basis, the gross defined benefit 
pension scheme valuation of the UK scheme showed a 
surplus of £16.5m compared to a surplus of £14.9m last year. 
The present value of scheme liabilities decreased by £10.0m 
primarily due to benefit payments made in the year offset 
by a decrease in the discount rate to 4.85% (31 March 2023: 
4.90%). The value of scheme assets decreased by £8.4m 
largely due to benefit payments made in the year. 
As agreed at the 2021 triennial valuation, additional 
contributions are £3.8m per annum from 1 April 2022 to  
March 2027 (increasing with CPI, capped at 5%, each year). 
The additional contributions in the current year were £4.0m. 
The 2024 triennial valuation is underway. 
The Group’s contributions to its defined contribution pension 
schemes were £3.9m (2023: £4.0m).
Funding and liquidity 
The Group extended its multicurrency revolving credit facility by 
a further year in the period. The Group has committed banking 
facilities of £130m (plus a £70m uncommitted accordion) with a 
maturity date of the facility of October 2027.
JAMES EYRE
Chief Financial Officer
12 June 2024
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We want to ensure all our 
people feel valued and 
welcome in Norcros, and that 
we appreciate their uniqueness 
and capabilities.”
HELEN GOPSILL
Chief People Officer
Retain an entrepreneurial approach, but 
shift towards increased Group alignment 
One of our greatest cultural aspects is our focus on 
collaboration. For some time now, the Group has operated a 
system of what we call Forums – opportunities for our teams to 
come together and network, share innovations and successes, 
learn from each other and exchange great practices. We have 
extended our Forums across new teams in the last year and 
they are proving to be a hugely valuable mechanism for us. Our 
people tell us regularly how much they value them, and we get 
great participation and sharing at each one we operate.
Baseline core people processes 
A business relies on its processes as well as the passion and 
talent of its people, and we have been focusing on elevating 
our talent management processes. This includes how we 
attract people into the Norcros Group, development and 
career programs, reward frameworks and succession planning.
We have also worked to improve consistency in how we 
measure our successes. This consistency in measurement is 
already providing improved insights at both brand and Group 
level, and is helping us identify where we need to focus our 
energies, and how we can add real value to the business 
performance.
Diversity, equity and inclusion
Developing an inclusive culture where everyone feels valued 
and can be themselves, bringing their best to their work, is 
a critical focus area for us throughout the Group. The more 
diverse our people are, the more we can benefit from their 
unique perspectives, skills and qualities at work.
This focus on creating a deep culture where diversity, equity 
and inclusion are integral to us, comes from the very top and 
has full Board and Executive team support and drive. 
Over the last year, we have been working across our brands 
and teams to further embed this key part of our culture, 
partnering with experts like Teresa Boughey, CEO at Jungle HR. 
With her guidance we are working through a coherent program 
to enable every brand to become increasingly inclusive. We 
want to ensure that all our people feel valued and welcomed 
and that we appreciate their uniqueness and capabilities.
Our teams in South Africa have significant experience in 
this area with the benefits of increased diversity, equity and 
inclusion being clear. Working with Marcy Murwa (Director 
of People and Talent for Norcros South Africa), we are 
already drawing upon their learnings for our work in the UK 
and Ireland – yet another example of collaboration at work 
within Norcros. 
Our teams have responded brilliantly to the challenge 
of nurturing the talents of all our people, and we have a 
much improved mindset now – it is clear we are already a 
more inclusive and welcoming organisation to work in than 
ever before.
Putting our people first
We are focused on driving increased engagement across 
Norcros because we know that a real sense of purpose and 
belonging to a larger organisation will ensure that we further 
develop the cohesion of our teams, which is already a key 
business strength. We want our people to feel proud of being 
part of both the Group and their own brands. As we increase 
engagement and capture more of this from our highly-talented 
teams, we will work even more magic together.
Overview
I am pleased to present my first Chief People Officer’s 
Review. What a wonderful year it’s been! When I was asked 
to join as the Group’s first Chief People Officer, it was clear 
that this was a business with a number of excellent teams 
across the Group. The belief in the quality and importance 
of these teams to Norcros was clear. Just as important was 
the business’s desire to facilitate closer collaboration to 
collectively leverage this inherent strength.
Initial observations 
After joining in April 2023, and as I started to meet more of 
our people across the businesses, my excitement about the 
future for Norcros Group grew. The energy, optimism and 
desire to develop together was evident everywhere.
It is obvious our people enjoy being part of both their 
individual businesses and the wider Group, and that they 
are really proud to deliver great customer service. They have 
a huge desire to see us go from strength to strength, and to 
play their individual part in making our mark in our industry 
and for our customers.
I fundamentally believe that people want to do a great job at 
work – and being part of a team that is focused on delivering 
this is energising and exciting and gives us reasons to bring 
our best selves to work each day. People thrive when they are 
part of a successful business, and it is vital that we make sure 
we provide all our people with the opportunity to make a real 
difference at work.
It is a real privilege for me to be leading our work relating to 
this, along with Thomas and the rest of the Executive and 
Leadership team.
Focus in 2024
The year under review has been a year of strengthening 
our foundations – in particular, addressing some of the key 
opportunities that a group-wide talent management process 
offers, and putting in place the solid building blocks in relation 
to modern and cohesive processes within our HR operations 
to support the Group’s ambitions.
We have attracted some wonderful new talent into the Group, 
and we have combined this with a focus on developing the 
capability of many of our team members who had been with 
us for some time. We create a much stronger organisation 
when we invest in our people like this.
In partnership with our Managing Directors, we have 
repositioned and elevated certain roles and responsibilities, 
allowing those business leadership teams to improve their 
focus and dedication on key areas of their business strategies 
for the future. 
having the 
right people 
in the right 
roles, 
with the 
right 
skills and 
attitude, 
working 
together 
on the right 
priorities, 
supported 
by the right 
framework 
of reward, 
benefits 
and culture. 
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Q
What impressed you the most when 
you joined Norcros? 
A
It was really the successful track record of the Group, 
which indicates that we currently sit on very strong 
foundations. It is a huge privilege to be part of a team 
focused on taking the business to the next level of 
excellence. For a group of devolved businesses, there’s 
still a real appetite to work collaboratively – so it is a 
wonderful mix.
Q
What stood out 
the most?
A
The capability of the business teams. We have a great 
team of Managing Directors across the Group, and 
they have strong teams around them running their 
own businesses. They really own the relationships with 
their customers and are passionate about working 
better for them. 
It takes very special people to feel that sense of 
ownership over their own businesses and to also want 
to be part of something bigger as a Group – we have 
a real “special something” within our teams!
Q
Where do you think the biggest 
opportunities lie?
A
We still have so much to gain by bringing our people 
even closer together and creating ways in which they 
can learn from each other across the Group. We have 
many talented and highly-knowledgeable people with 
unique experiences and skills, and the more we can 
bring this out and learn from each other, the more we 
will all win.
Q & A
with Chief People Officer Helen Gopsill
Priorities in the year ahead
Our updated strategy underlines the critical role that our 
teams will play, both now and in the future. Key focus areas 
from a Group perspective will centre on consistency of the 
work experience and engagement, continuing to build our 
people policies, and further deepening our work in creating a 
truly diverse and inclusive culture.
Measure engagement consistently  
across the whole Group
Building on our culture is at the core of our people strategy. In 
the past, we have measured engagement at brand level, but 
will be working with Great Places to Work to complete our first 
Group-wide engagement survey in the current year. We are 
looking forward to learning from what our people have to tell 
us and being able to measure engagement across the Group 
in a consistent way. The key will be to translate these learnings 
into actions — and we are fully committed to doing so.
Critically analysing our people policies
We will be continuing our policy work this year, with an 
emphasis on creating more ‘life- and family-friendliness’ 
within our HR policies. This includes ensuring our policies 
are appropriate for our people across the whole span of 
their lives, recognising that needs change depending on life 
stage and priorities and responding to our people’s needs for 
flexibility and balance. 
Through reviewing our policies, we are working to ensure 
we support our employees to find real and practical ways to 
juggle life and its complexities, alongside their careers with us.
Diversity, equity and inclusion
Attracting and retaining the best talent is critical to our 
business. We continue to build a business and environment 
that gives us access to a wide pool of talent, with an 
intentional focus on improving the diversity and inclusion 
culture within each of our workplaces. The work being done 
through our HR Forum and Women’s Leadership Forum in 
particular is proving invaluable, so we will continue to support 
these groups and ensure we learn from the insights they 
bring to us. We will also focus on creating more transparency 
and opportunities for feedback at all levels across the Group 
to show us where we need to improve. We know everyone 
has something to say, and we want all our people to know 
they work in a culture where openness and transparency are 
highly valued, and their opinion and views are welcomed. 
Ultimately, our teams should fairly represent the richness of 
the communities that we live and work in.
Longer-term vision 
Careers
Looking toward the future, we have ambitious plans. We want 
to provide greater visibility for all our people of how their 
career can grow and evolve within the Group, to showcase 
examples of where colleagues develop, try new things and 
learn new skills.
We will also support and encourage more fluidity and 
movement across our businesses, allowing people to stay 
within the Group whilst enjoying a much richer career 
experience than might be possible within any single 
business. We currently operate in the UK, Ireland and 
South Africa, and it will be fantastic to see increasing 
numbers of our people exchanging and partnering with 
internationally-based colleagues.
Transforming towards excellence 
We are pushing at pace to improve across all areas of our 
business, and our people strategy underpins all of it. We 
have exceptional leaders with genuine, authentic care for 
their people and a desire to delight their customers through 
innovation and great service.
Every employee in our Group deserves to work for an excellent 
manager or leader. As we look ahead, we will be doing 
even more in this area to equip our management teams 
with the skills they need to help them excel in their roles. We 
want people to join our Group and to stay with us, as they 
grow personally and professionally, evolving and maturing 
throughout their career.
Summary 
We are mindful that the world is changing, family and home 
life is evolving and our customers’ needs are shifting.
In order for us to continue delighting our customers with 
our innovation and great service, we are always looking 
ahead to ensure that our focus is on developing the required 
skills for the future and making sure that within Norcros we 
have the talent and capabilities to always meet and exceed 
customer expectations.
I am excited about what the future of Norcros holds, and I 
am delighted to be working with such an inspiring group of 
people as we go on this journey together.
HELEN GOPSILL
Chief People Officer
12 June 2024
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People 
Health and 
safety
Talent and 
workforce 
development
Diversity and 
inclusion
Ethical conduct 
and integrity
Planet 
Climate change  
and emissions
Circular 
economy
Social and community 
engagement
Product 
Innovative and 
efficient products
Product quality  
and safety
Supply chain 
management
Within these elements, we focus on ten ESG priority themes. In 2024, we added two new priority 
themes: circular economy and social and community engagement. The elements and themes are 
shown in the diagram. 
We monitor progress across these elements in our ESG Management Information (MI) Framework outlined on pages  
52 to 55.
These elements and ESG priority themes are the lifeblood of our business. They enable our culture, our strategy, our 
competitive advantage and our performance. By embracing sustainability as a strategic imperative, we demonstrate our 
commitment to delivering value not only to our shareholders but also to the planet and future generations.
SUSTAINABILITY IS 
AT THE HEART OF 
OUR BUSINESS. IT 
UNDERPINS OUR 
STRATEGY. IT DRIVES 
OUR COMPETITIVE 
ADVANTAGE.
We have set a strategic objective to be renowned for 
sustainability. This means that we are committed to managing 
our impact on the environment and designing sustainable 
products that minimise the use of water and energy. It is also 
about sustainability in the widest sense, including our people, 
governance and communities. This is not just the right thing 
to do; this is about driving growth and operating margins in 
our business as we improve our ability to win a larger market 
share in the high-growth sustainable products market and 
with our business-to-business customers who are depending 
on suppliers like us to reduce carbon impact in bathroom and 
kitchen products.
Over the last two years, we have developed a dedicated ESG 
program that is focused around three elements:
• People — this includes investing in our talent and 
developing a diversity, equality and inclusion program.
• Product — this involves driving our new product 
development program and enhancing product design  
and innovation. 
• Planet — this includes engaging with and investing in the 
communities in which we work. It also includes delivering 
our Net Zero Transition Plan and reducing our carbon 
emissions across all scopes, which involves reducing our 
impact upstream with our supply chain and downstream 
with our customers and end consumers.
OUR APPROACH TO SUSTAINABILITY
ESG DRIVING COMPETITIVE ADVANTAGE
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Sustainability governance 
The Board of Directors is responsible for ensuring key 
sustainability policies, such as the Code of Ethics and 
Standards of Business Conduct, are communicated, understood 
and observed by all Group brands, employees and associates. 
Day-to-day responsibility for promoting and implementing 
these policies is delegated to brand senior management. 
Our Group ESG Forum, made up of representatives from 
each of our brands, enables sustainability-related information 
to be discussed freely across the Group. We hold quarterly 
ESG Forum meetings, which allow us to prioritise our impact 
through organisational workstreams and to monitor progress 
against our plans across the Group. The continuity of the ESG 
Forum has accelerated the development of our sustainability 
strategy and has enabled sharing of best practice across the 
Group. Full details of our sustainability governance model 
and its responsibilities are outlined in the TCFD Report on 
page 90.
ESG MI Framework
Our MI Framework enables us to monitor our ESG journey 
and ensure we execute our strategy. This is our second year 
of reporting against our MI Framework, and we will assess our 
progress in more detail on pages 52 to 55. The table shows 
our ten priority ESG themes and the metrics used to track 
each theme. 
Lower
Lower
Higher
Higher
Influence on stakeholders
Impact on Norcros
Freedom of
association
Communities
and partnerships
Product quality and safety
Ethical conduct and integrity
Water use
Air pollutants
Packaging and plastic
Innovative and efficient products
Climate change and emissions
Human rights
Cyber and data security
Waste management
Effective use of raw materials
Energy management
Diversity and inclusion
Supply chain management
Health and safety
Talent and workforce development
We have grouped our material issues into three broad categories:
Environment
Social
Governance
Achievements and priorities
Key achievements this year include:
Approval of science-based targets
Our emissions targets have been approved by the Science 
Based Targets initiative (SBTi). This covers our long-term target 
of net zero emissions across our value chain by 2040 and 
near-term targets for scopes 1, 2 and 3 for 2028 (from a 2023 
base year). 
Published the Group’s first Net Zero  
Transition Plan
We have formalised the Group’s SBTi targets and action 
plans into a Transition Plan Taskforce (TPT) aligned Net Zero 
Transition Plan. A summary is included on pages  
80 to 83 and full details will be published on our website at 
www.norcros.com in the current year. 
We continue to invest in carbon reduction 
initiatives as part of delivering our Net Zero 
Transition Plan
Recent examples include increasing the percentage of 
company fleet that is either electric or hybrid, installing LED 
lighting and energy efficient air conditioning units. 
Submitted to CDP for the first time
We achieved a B grade in CDP Climate Change.
Created our Sustainable  
Products Framework
We are developing a framework to classify our products as 
sustainable, based on both environmental and social criteria, 
and working with our brands to understand what proportion 
of our revenue comes from products classed as sustainable 
and the implications on future revenue growth.
Enhancing supply chain management
We have published our first Supply Chain Policy and Supplier 
Assessment Form, which set out our expectations of suppliers 
in relation to environmental and social issues. We plan to 
continue our discussions around the development of internal 
and external KPIs associated with our supply chain in the rest 
of 2024. Of note this year, Triton achieved EcoVadis silver in its 
first submission.
We continue to innovate in the development of 
low carbon products
Our brands and products play an increasingly meaningful 
role developing products that reduce and recycle. Abode’s 
Naturalé was shortlisted for ‘Water Saving Domestic Product 
of the Year’ at the Energy Saving Awards 2023. 
Launch of Triton’s next generation electric 
shower, ENVi®
ENVi® became a ClimatePartner certified product through 
performing a full carbon life cycle analysis and was awarded 
a special commendation at the BMA Sustainability Awards. 
The ENVi® shower is expected to generate up to 70% less 
carbon emissions than a mixer shower connected to an A 
rated combi boiler. We plan to drive sales of this product in all 
channels in financial year 2025.
Embedded our ESG Forum
This team meets regularly throughout the year to develop 
and review our ESG program. They have worked together to 
develop our Net Zero Transition Plan and we review progress 
against milestones each quarter.
Looking forward, our ESG priorities are to:
• Continue to deliver against our Talent and 
DE&I program
• Continue to deliver against our Net Zero Transition Plan
• Refine and publish our Sustainable Products 
Framework and create our Sustainable Products 
Index. This will start to drive more investment towards 
sustainable products
• Continue to improve our ESG data. This will provide 
added value for customers as it helps them measure 
and mitigate their scope 3 emissions. It also helps us to 
drive improvements in sustainable product development
• Report against CDP for the second time, building on 
last year’s first submission
• Monitor the implementation of our new Supply Chain 
Policy and Assessment by ensuring that our suppliers 
follow the same sustainability standards as the Group
• Monitor progress against the metrics reported in our 
MI Framework and look to set additional targets on our 
material topics
• Development of a Group Environmental Policy to 
outline our expectations on the key environmental 
issues we already monitor through our MI Framework
• Explore options to link Executive remuneration to 
ESG performance
OUR SUSTAINABILITY STRATEGY
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Priority ESG themes 
ESG pillar
Priority theme
Our ambition
Key performance indicator 
2024
2023
Read more
People
Health and safety 
Working to be incident and injury free 
1. Accident Incident Rate (reportable 
injuries per 100,000 employees) 
259
781
Page 57
2. Fatalities
0
0
Page 57
Talent and workforce 
development
Employer of choice in the kitchens, bedrooms and 
bathrooms (KBB) sector 
1. Average number of training hours 
per employee
57
52
Page 61
2. Total employee turnover
18%
14%
Page 61
Diversity and inclusion
Diversity and inclusion are at the heart of who we are; 
we continue to build and develop a team with a variety 
of backgrounds, skills and views
1. Gender diversity
Male: 67% 
Female: 33%
Male: 68% 
Female: 32%
Page 63
   
 
   
Ethical conduct  
and integrity
Operate with integrity and respect to regulation and 
laws in all dealings 
1. Proportion of eligible employees 
who received training in bribery 
and corruption 
79%
76%
Page 65
2. Total number of reported breaches 
of Code of Ethics and Standards  
of Business Conduct in total  
(and those specifically relating  
to bribery) 
89
14
Page 65
3. Total number of investigated 
breaches of Code of Ethics and 
Standards of Business Conduct in 
total (and those specifically relating 
to bribery) 
89
14
Page 65
4. Total number of upheld breaches of 
Code of Ethics and Standards  
of Business Conduct in total  
(and those specifically relating  
to bribery) 
30
14
Page 65
5. Percentage of staff disciplined or 
dismissed due to non-compliance 
with Anti-Bribery/Corruption Policy 
0.59%
0.37%
Page 65
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Priority ESG themes 
ESG pillar
Priority theme
Our ambition
Key performance indicator 
2024
2023
Read more
Product
Innovative and  
efficient products 
Drive growth through high-quality, design-led and 
sustainable products 
1. Revenue from sustainable products
n/a
n/a
Page 68
2. Proportion of revenue from 
products that have been launched 
in the last three years 
22%
24%
Page 68
Product quality  
and safety 
Design, manufacture and/or supply high-quality and 
safe products 
1. Customer products recalled due 
to safety issues as a proportion of 
total products sold
0.001%
0.003%
Page 69
2. Customer products recalled due 
to poor product quality as a 
proportion of total products sold
0.49%
0.91%
Page 69
   
 
Supply chain 
management 
Ensure our supply chain operates in line with our 
ESG standards by applying our new Norcros Supply 
Chain Policy
1. Monitor the number of suppliers 
that conform to the Group Supply 
Chain Policy 
n/a
n/a
Page 72
Planet
Climate change  
and emissions
A sustainable business, reducing our impact on the 
environment
• Net zero by 2040 
• Reduce energy use at our sites
• Increase proportion of electricity from renewable 
sources
• Minimise toxic emissions
1. Total scope 1, 2 and 3 emissions 
(tCO2e)
911,038
872,498
Page 77
   
 
   
 
   
2. Total energy consumption (kWh)
261,595,842
295,435,941
Page 77
3. Percentage of electricity from 
renewable sources
37%
38%
Page 77
Circular economy
Make the most efficient use of material resources across 
our business
• Minimise waste to landfill and increase recycled waste
• Reduce water use at our sites
• Operate at or work towards Environmental 
Management standard ISO 14001 
1. Total waste (tonnes)
12,697
15,656
Page 86
2. Water withdrawal (m3)
178,439
195,266
Page 86
3. Water consumption (m3) 
144,210
135,865
Page 86
4. Percentage of packaging used 
from recycled materials 
40%
40%
Page 86
Social and community 
engagement
Engage our wider community to achieve sustainable 
outcomes
1. Establish an appropriate KPI for 
community engagement
n/a
n/a
Page 87
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Our ambition: Working to be incident and injury free
HEALTH AND SAFETY
Safety first 
Our Group Health and Safety Policy is driven from the 
top of the organisation with the Board having ultimate 
responsibility. The policy, which covers all employees, sets 
out our commitment to create, maintain and continuously 
improve a safe and healthy working environment for 
employees, contractors and visitors. Our working environment 
is designed with workplace ergonomics in mind and to 
prevent occupational accidents and illnesses. We monitor 
key health and safety KPIs at operational Board and 
management meetings. 
Five of our brands, covering 47% of turnover, are externally 
certified to the Health and Safety Management System ISO 
45001 standard and we are looking to expand this coverage 
across the Group. Many of our employees have access to 
online health and safety training, which provides a range of 
training modules as required. In addition, where hands-on or 
specialist training is required, we use regular “toolbox talks” 
and provide specific training.
Safety performance 
We have a proud track record of safety performance, and 
we are committed to raising awareness of health and safety 
issues across the workplace. There were no fatalities recorded 
in the year (2023: nil) and there have been no fatalities 
recorded over the last decade. We record the Accident 
Incidence Rate (AIR) monthly for each location and for the 
whole Group, which includes all reported accidents, however 
minor. We recorded a total of three serious reportable 
accidents in 2024 (2023: 18; 2022: 5).
Accident Incidence Rate (AIR) —  
serious reportable accidents
2024
2023
2022
2021
AIR per 100,000 
employees 
259
7811
232
205
1 
Improved monitoring and reporting and the addition of Grant Westfield 
(manufacturing).
The majority of accidents in 2024 were caused by handling, 
lifting or carrying, or by slips, trips and falls. Last year we 
improved our safety procedures and refocused our efforts on 
good health and safety management, which has contributed 
towards a reduction in our AIR. 
We are committed to learning safety lessons from these 
experiences and to improve our health and safety 
performance. All accident statistics and their causes are 
regularly reviewed by the Group Health and Safety Managers’ 
Forum. We maintain externally-managed whistleblowing 
reporting lines that are available to all employees where they 
can report confidentially, and anonymously should they want 
to, any concerns they may have in respect of health and 
safety matters. 
RELEVANT SDGs
We recognise the importance of 
doing the right thing for people 
– our employees, customers and 
stakeholders. 
We are committed to investing in our workforce and recognise 
the importance of their opinions to our success. We are 
continuously working towards a sustainable, safe and diverse 
working environment to help move the Group forward.
Norcros South Africa  
Health and Safety 
Norcros South Africa has implemented a hazard 
identification QR code system which facilitates the 
reporting of near misses. All colleagues have access to 
the system via custom reporting slips or scanning a QR 
code on their smart phone. Posters have been placed 
in easily accessible locations in stores, warehouses and 
office spaces and training provided to all staff. 
The collection of this data enabled Norcros South 
Africa to understand its potential accident “hot 
spots” and implement risk mitigation procedures for 
unsafe areas.
Case Study
HEALTH AND SAFETY
TALENT AND WORKFORCE 
DEVELOPMENT 
DIVERSITY AND INCLUSION 
ETHICAL CONDUCT AND 
INTEGRITY 
Key areas and commitments
OUR SUSTAINABILITY STRATEGY
PEOPLE 
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nourish@norcros
To boost employee morale and engagement, the nourish@norcros 
program was designed and implemented over a five-week period 
across Norcros South Africa. Keeping their purpose and values 
in mind, the aim was to create a safe space for all employees, 
appreciating and recognising them, communicating the business 
strategy and encouraging overall employee wellbeing. 
Each week had a specific theme and, whilst some people 
particularly appreciated sharing their inspiring stories and receiving 
thank you notes from their team members during lunches, others 
were motivated as they understood their division’s strategy. “It 
matters how you do it at Norcros” videos captured the spirit of our 
organisation. Teams also competed in a step challenge as well as 
supporting our TAL and Johnson Tiles SA soccer teams. 
Most teams participated enthusiastically in the planned weekly 
events, receiving great prizes tailored specifically to the program. 
More than 60% of employees joined the WhatsApp channel, a 
newly-introduced communication approach to ensure all employees 
stayed informed. 
Feedback received from teams indicated that nourish@norcros 
provided a platform for meaningful conversations, team support 
and employees purely enjoyed coming to work. The key takeaway 
was that it doesn’t matter what you do, it matters how you do it. 
The way we treat each other and having passion for what we do is 
what truly matters.
having the 
right people 
in the right 
roles, 
with the 
right 
skills and 
attitude, 
working 
together 
on the right 
priorities, 
supported 
by the right 
framework 
of reward, 
benefits 
and culture. 
Health and wellbeing
We treat everyone with respect and encourage 
them to be themselves. We promote employee 
wellbeing and reduce stress through several 
initiatives and support mechanisms. Support 
is provided to all UK and Ireland employees 
through our Employee Assistance Program that 
extends to all aspects of wellbeing, including free 
access to various independent support helplines 
(e.g. stress, health, lifestyle, etc.). Employees 
in South Africa receive support through a 
comprehensive wellness centre available to all 
staff. Across the Group, we have various other 
health and wellbeing initiatives that aim to 
improve the mental wellness of our teams. These 
include additional wellness days off, on-site 
welfare facilities, Medicash health plans and 
mental health first aid training. Several of our 
brands have also introduced the “Help at Hand” 
app, which includes mental health support, GP 
access, physiotherapy access, financial support 
and discounts to employees.
Case Study
We have a strong team of passionate, talented, driven people 
across our businesses and Group office, and we know that 
they are the key to our continued and growing success. We 
are committed to educational and career development, and 
to building the capabilities of our existing teams, attracting 
new talent into the business, and empowering our people to 
take ownership and accountability in their individual roles 
and businesses, as well as coming together to be part of 
something greater. 
As the world continues to change at rapid pace, our people 
and customers will have different requests of us, and we are 
committed to investing in the skills for the future to make sure 
we have the talent and capabilities that we need to continue 
to meet and exceed their expectations.
Workforce engagement and 
communication 
We engage and communicate with employees across the 
Group through our brand structure. This ensures that all 
communication and engagement is appropriate to each brand 
and location. We have a very effective approach to cascading 
information about business changes, key issues and business 
performance updates through the organisation using a variety 
of channels including the line management structure, emails 
and Microsoft Teams calls. Additionally, many of our brands 
create and share regular employee communications through 
written content including “The Pulse” employee magazine at 
Croydex and Abode’s “Year in Review”, or in-person gatherings 
such as VADO’s V-Team Briefs. 
In many of our brands, employee surveys are undertaken 
on a regular basis, allowing our local management teams 
to directly hear what would make our workplaces better for 
our employees. Going forward, we will be partnering with 
Great Place to Work and will measure employee engagement 
consistently across the Group. Our collective focus will be on 
driving improvements in the levels of employee engagement 
that we see.
The Board primarily engages with employees via Alison 
Littley, the Non-executive Director for workforce engagement, 
together with the Executive team. Throughout the year, Alison 
conducts site visits to tour the brands’ operations and meet 
with management and employees. She gathers feedback and 
reports back to the management teams and the Board, and 
follows up to ensure appropriate action is taken. 
Our talent strategy is based on:
Our ambition: Employer of choice in the kitchens, 
bedrooms and bathrooms (KBB) sector
TALENT AND WORKFORCE DEVELOPMENT
HEALTH AND SAFETY (CONTINUED)
OUR SUSTAINABILITY STRATEGY
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Labour policy
All employees are entitled to a fair salary and other 
terms and conditions of employment, as appropriate. 
Our policy is to comply, at the very least, with minimum 
wage legislation for any job role for all employees and 
we seek to be competitive as is appropriate to the role 
and business in question. Legally required benefits such 
as annual leave, sick leave, maternity leave and normal 
working patterns and hours are, of course, applicable 
to all. All UK and Ireland employees have access to a 
save as you earn scheme. Employees are encouraged 
to be involved in the Company’s performance through 
employee share schemes, and other means of 
incentivisation and reward. As per UK regulation, all UK 
employees have the option to enrol in our workplace 
pension scheme. 
Employee turnover
2024
2023
UK
20%
16%
South Africa
17%
12%
Total
18%
14%
With our increasing focus on staff retention, we continue 
to monitor this KPI and will take appropriate actions to 
reduce the employee turnover rate. We want to grow 
our people’s careers with us for the long term, retaining 
the very best talent from the industry for Norcros. This 
year, we have seen an increase in our employee turnover, 
which reflects the general economic situation in both 
South Africa and the UK.
Talent and career management 
One of our key priorities this year has been investing 
in talent development, and many of our senior leaders 
across the Group are participating in their own mentoring 
and/or individual development programs. This focus on 
personal development starts at the top and cascades 
down throughout the entire organisational structure. All our 
brands have staff training programs that are suitable for 
the development of appropriate technical and people skills. 
Coaching and mentoring programs are focused on further 
developing the individual’s unique work challenges and 
opportunities, as well as on the individual’s personal style 
and behaviour. We acknowledge that the world of work is 
changing for many, and we commit to staying relevant in our 
approach to careers and talent development. 
We continue to invest in our online learning platform, 
Flick, which includes training modules on Anti-Bribery and 
Corruption, Information Security and GDPR. There are a 
range of other training modules, such as Cyber Security and 
Equality and Diversity, which are also available to the Group’s 
UK employees. 
Several of our brands also provide apprenticeships 
and support for external courses such as accounting 
qualifications. Our South African brands support the Youth 
Employment Service (YES) and have employed 200 young 
apprentices in the first three years of the program, in addition 
to employing 20 apprentices in their Youth in Engineering 
program and 20 apprentices in Women in Plumbing. 
Using personality profiles to  
better understand ourselves  
and our teams
“Service Animals” is a personality profiling tool 
that helps people understand their natural service 
style, how to recognise others’ profiles and develop 
techniques to adapt in order to build stronger 
relationships and improve team dynamics.
Triton trialled this tool with their Customer Service team 
and received outstanding feedback from employees. 
Utilising their training, the team felt better able to 
understand how to adjust their communications 
with external customers and adapt their behaviour 
depending on what type of personality they identify 
they are likely engaging with. It has also generated 
many internal benefits, including more collaborative 
teams and a more agreeable and tolerant culture, 
resulting in an improved working environment and 
better work efficiencies throughout Triton.
The feedback was shared with the Triton board, and 
it was concluded that having a common language 
and understanding would help communication both 
within and across teams, helping break down barriers 
and silos. The Service Animals workshop has now 
been completed for the majority of employees and is 
considered a great success.
Case Study
TALENT AND WORKFORCE DEVELOPMENT (CONTINUED)
Training time
2024
2023
UK and Ireland
Proportion (%) of employees who received training
100%
100%
Total number of training hours
 29,860
39,507
Average number of training hours per employee
27 
34
South Africa
Proportion (%) of employees who received training
41%
66%
Total number of training hours
 105,599 
86,368
Average number of training hours per employee
84
69
Group total
Proportion (%) of employees who received training
69%
71%
Total number of training hours
 135,459 
125,875
Average number of training hours per employee
57
52
The table above outlines the Group’s training statistics for 2024. This year, we have increased our average training hours per 
employee across the Group, which reflects increased usage of Flick, our online training portal, and our additional training on 
Group policies, as well as ERP training requirements in South Africa. As part of our ESG MI Framework and our developing 
People strategy, we will monitor training KPIs, consider targets and manage our business towards the optimum type of training to 
achieve our strategic objectives.
OUR SUSTAINABILITY STRATEGY
PEOPLE CONTINUED
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We believe that a diverse and inclusive organisation 
promotes greater innovation and more effective decision 
making. Our Code of Ethics and Standards of Business 
Conduct sets out our overall approach, in which all 
employees are encouraged to advance within the Group 
and have equal opportunities to do so subject to them 
possessing the necessary skills and aptitudes. The Board 
is committed to gender equality, which includes equality 
of pay between men and women. The Board is satisfied 
that there is no pay inequality at Norcros, regardless 
of gender. 
Norcros is committed to not discriminating in the 
employment of any person due to race, colour, national 
origin, family responsibility, trade union membership, 
sex or gender identity, sexual orientation, age, religion 
or belief, disability status social background, political 
opinion and sensitive medical conditions or any other 
category protected under applicable legislation in any 
jurisdiction in which it operates. This commitment applies 
to all personnel actions including hiring, promotion, 
termination, transfer and compensation/benefits. Norcros 
also does not tolerate any form of workplace harassment, 
including sexual harassment. We maintain external 
independent whistleblowing reporting lines where 
employees can report any concerns they may have in 
respect of discrimination confidentially and anonymously 
should they wish to. 
In the event of existing employees becoming disabled, 
every effort is made to ensure that their employment with 
the Group continues, and that appropriate training is 
arranged. It is the policy of the Group that the training, 
career development and promotion of disabled persons 
should, as far as possible, be identical to that of an able 
bodied person. The Group makes the workplace as 
accessible to people with disabilities through initiatives 
such as stair evacuation chairs, accessible store and 
flexible working. 
The Group promotes diversity and inclusion through several 
initiatives and support mechanisms. Our brands have varying 
special leave policies including compassionate leave, flexible 
working, carer leave and study leave, which help employees 
balance the demands of domestic and work responsibilities 
at times of urgent or unforeseen need. We already deliver a 
range of diversity and inclusion initiatives across our brands 
and, as we further develop our diversity and inclusion 
program, we are introducing more Group-wide coordination 
and increasing focus on how diversity and inclusion can 
contribute to our employee value proposition and improve 
employee engagement. We will be introducing new KPIs and 
targets, including ethnicity.
We know that our people live complex lives, with many 
demands upon them personally and professionally. If we are to 
attract and retain the best talent, we must support our people 
to balance their lives effectively, thereby enabling them to bring 
their very best selves to work each day. We are committed to 
working in partnership with our employees, in particular when 
the demands of life are at their most challenging.
We have supported a number of employees recently by 
mutually agreeing changes such as temporarily reduced or 
increased working hours, amendments to shift and working 
patterns, adjusting working locations to accommodate either 
permanent or temporary change in physical abilities, and by 
exploring the use of working from home in many instances.
In this way, we are able to demonstrate to our people, and 
to those who may join us in future, that we care about their 
needs, and will be a fair and reasonable employer for the 
long term, valuing their contributions and supporting them to 
succeed and thrive.
Number of staff by year by region at 31 March
2024
2023
2022
2021
UK & Ireland
1,158
1,092
1,002
983
South Africa
1,099
1,266
1,194
1,072
Total
 2,257 
2,358
2,196
2,055
Gender diversity statistics
2024
2023
Male
Female
Total
% 
Male
% 
Female
Male
Female
Total
% 
Male
% 
Female
Senior management
48
15
63
76%
24%
46
15
61
75%
25%
Total employees
1,509
748
2,257
67%
33%
1,596
762
2,358
68%
32%
1 
Table outlines senior manager and employee numbers and gender split as required under the Companies Act. Senior manager is defined in line with the Companies Act as a person 
who: (a) has responsibility for planning, directing or controlling the activities of the company, or a strategically significant part of the company; (b) is an employee of the company. 
These figures are accurate as of 31 March 2024. 
2 
Total employee figures include senior management and Directors as of 31 March 2024. 
Our ambition: Diversity and inclusion are at the heart of 
who we are; we continue to build and develop a team with 
a variety of backgrounds, skills and views 
DIVERSITY AND INCLUSION
OUR SUSTAINABILITY STRATEGY
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Case Study
DIVERSITY AND INCLUSION (CONTINUED)
Our ambition: Operate with integrity and respect to 
regulation and laws in all dealings
ETHICAL CONDUCT AND INTEGRITY
Norcros South Africa’s Women’s Forum
The Norcros South Africa Women’s Forum was established 
in recognition of the fact that the Group operates in 
an industry that has been historically male dominated, 
and therefore the structures and facilities in place 
have generally been designed to accommodate men. 
The Forum sets out to assist in improving and raising 
awareness for women within the manufacturing and 
retail space, working with businesses to improve working 
structures and facilities and eliminate identified barriers 
that hinder the desired representation of women within 
the space.
These barriers include:
• wage gap; 
• career advancement limitations;
• home and work commitments; 
• hostile work environments; and 
• facilities and tools. 
The Forum was created to identify and systematically 
eliminate these barriers, increasing diversity within the 
business and promoting equity and inclusion.
The Forum focuses on:
• building a community for internal networking 
opportunities for females within the business; 
• empowering women to become advocates for 
themselves and other women in the business;
• advising on the recruitment and retention of females in 
the business;
• advocating for the interests and concerns affecting 
women; and
• promoting professional development.
The Forum includes representatives from women across 
all four South African brands, and includes women from 
diverse backgrounds, age, occupational levels and race. 
The establishment of the Norcros South Africa Women’s 
Forum is a pivotal step in fostering a more diverse and 
inclusive working environment. Norcros South Africa 
remains committed to creating safe workspaces that 
openly support the development of women into the 
leadership structures and other areas of the business.
The Code of Ethics and Standards of Business Conduct (the 
Code and Standards) applies in all areas of our business and 
to all officers, Directors, employees, contractors and agency 
staff employed by or working for Norcros plc or any division 
of Norcros plc. The Board is responsible for ensuring these 
business principles, such as anti-bribery and corruption and 
diversity, are communicated to, understood and observed 
by all Group brands, employees and associates. This Code 
and Standards will be made available to every employee 
at the start of their relationship with Norcros and will be 
communicated to all new employees of any business acquired 
by Norcros. This year, there were 89 reported breaches of 
the Code and Standards, with all of them occurring at South 
African brands. Of those 89 breaches, all were investigated 
and 30 were upheld. The introduction of Bribery and 
Corruption training, as well as other topics within the Code 
and Standards such as bullying and harassment, will help to 
reduce the number of future breaches.
Whistleblowing 
We encourage an environment where honest and open 
communication is expected, with employees feeling 
comfortable bringing forward any concerns or violations 
of Group policies. This is embedded into the Code and 
Standards, and legal protection exists for all whistleblowers. 
We maintain a whistleblowing policy and engage two 
independent and confidential whistleblowing service 
providers — one covering South Africa specifically and the 
other covering all other locations. Both lines operate 24/7 
and 365 days a year in the whistleblower’s chosen local 
language. Concerns and reports can be made in confidence 
anonymously, and we will not discriminate or retaliate against 
any employee who reports suspected violations in good faith 
or who co-operates in any investigation or enquiry regarding 
possible violations. Reports on the use of these services, 
any significant concerns that have been raised, details 
of investigations carried out and any actions arising as a 
result are reported to the Audit and Risk Committee at each 
meeting. The Committee also receives papers on incidents of 
fraud, or attempted fraud, and reviews them at each meeting. 
At least annually, the Committee conducts an assessment 
of the adequacy of the Group’s procedures in respect of 
compliance, whistleblowing and fraud.
Anti-bribery and corruption 
We prohibit bribery and all other types of fraud, and will take 
disciplinary and/or legal action as appropriate in all cases 
of actual or attempted fraud across all operations. We have 
a strict Anti-Bribery and Corruption Policy, which applies to 
suppliers, set out in the Code and Standards and we conduct 
our business in a fair, open and transparent manner. The 
Board of Directors has overall responsibility for ensuring this 
policy complies with our legal and ethical obligations, and 
that all those who have influence comply with it. We prohibit, 
and will not accept, facilitation payments or “kickbacks” 
of any kind. Facilitation payments are typically unofficial 
payments made to secure or expedite a routine government 
action by a government official. Employees are required to 
undertake training under our Anti-Bribery and Corruption 
Policy at regular intervals and appropriate procedures are 
in place at all locations to mitigate the risk of any employee 
committing an offence against the policy. 
During the year, 79% of eligible Group employees received 
training on bribery and corruption. There were 13 incidents 
of employees being disciplined or dismissed due to non-
compliance with our Anti-Bribery and Corruption Policy. This 
accounts for 0.59% of total Group employees. All of these 
incidents occurred in our South African brands, and we have 
taken measures to reduce risk of similar incidents in the future. 
Our Anti-Bribery and Corruption Policy sets out our approach 
in the following areas: 
• hospitality and gifts offered to third parties; 
• hospitality, gifts and other goods or services offered to 
Norcros employees by third parties;
• payment of third parties’ travel expenses;
• facilitation payments; 
• political contributions; 
• lobbying; 
• sponsorships; and 
• civic, charitable and other donations.
OUR SUSTAINABILITY STRATEGY
PEOPLE CONTINUED
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ETHICAL CONDUCT AND INTEGRITY (CONTINUED)
We work closely with our key 
stakeholders and invest in research 
and development to ensure our 
products perform to the highest 
standards whilst creating a 
competitive advantage for our 
customers to help them achieve 
their sustainability goals.
RELEVANT SDGs
INNOVATIVE AND EFFICIENT 
PRODUCTS 
PRODUCT QUALITY  
AND SAFETY 
SUPPLY CHAIN MANAGEMENT
Key areas and commitments
Human rights 
Our corporate values focus on respect, integrity and fairness. 
We are committed to respecting the dignity of the individual 
and to adhering to the United Nations (UN) Declaration of 
Human Rights, and the International Labour Organisation’s 
Declaration on Fundamental Principles and Rights at Work and 
other core conventions. These principles are applicable across 
all our operations. The Directors do not consider human rights 
issues to be a material risk for the Group, principally due to the 
existing regulatory frameworks in place in the UK and South 
Africa, being the primary geographical locations in which 
we operate. In South Africa, the businesses are cognisant of 
their responsibilities under the Broad-Based Black Economic 
Empowerment legislation. In addition, the Group has its 
Modern Slavery Act Statement, which can be found on our 
website (www.norcros.com) and a supporting policy.
Tax transparency 
We are committed to trading within the law and conducting 
all our business activities in an honest and ethical manner. 
Our Tax Policy governs all our business dealings and the 
conduct of all persons or organisations that are appointed to 
act on our behalf. We have a zero-tolerance approach to all 
forms of tax evasion, whether under UK law or under the law 
of any foreign country.
OUR SUSTAINABILITY STRATEGY
PEOPLE CONTINUED
OUR SUSTAINABILITY STRATEGY
PRODUCT
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New product development is a key growth driver for our 
business. We invest in our in-house design and product 
engineering teams to take a design-led approach to product 
development. We focus on fashionable, ergonomic and 
sustainable designs and great sourcing. We also work across 
our Group to develop ranges where we match colours on 
different products (for example, matching the finish colours on 
brassware and shower enclosures). We also aim to improve the 
material efficiency of our products and production processes.
We measure our performance through a new product vitality 
index, the proportion of revenue over the last 12 months from 
products launched in the last three years. The vitality rate in 
the year was 22%, slightly lower than prior year, primarily due 
to delays in launching VADO’s new Cameo collection, which 
launched for sale in April 2024.
We are also focused on developing more sustainable products 
for our portfolio. This year, we have started to develop a 
Sustainable Products Framework that will allow us to define 
and measure the sustainability of our products consistently. 
We are continuing to develop this framework and supporting 
methodology through the current year and we expect to 
publish the framework later in the year. This is a key driver 
for our Group as it will enable us to systematically focus our 
investment on sustainable products. We will then provide our 
customers with an increasing number of environmentally-
beneficial products that are energy efficient, easily recyclable 
and durable in order to increase their longevity. This reduces 
the lifetime environmental impact as there is a reduced need 
for maintenance and replacement of products.
We continue to develop innovative solutions and we are 
always reviewing new products and technologies that align 
to customer and market demands, as well as investing in 
research and development to stay ahead of our competitors. 
Sustainable design is embedded within our overall product 
development, and we already have an established set of 
products within our portfolio that are specifically designed 
with sustainability in mind, such as Triton’s ENVi® shower. 
Our ambition: Drive growth through high-quality,  
design-led and sustainable products 
INNOVATIVE AND EFFICIENT PRODUCTS
Our ambition: Design, manufacture and/or supply  
high-quality and safe products
PRODUCT QUALITY AND SAFETY
We are committed to designing, manufacturing and supplying 
products that are reliable and safe to use. All our products 
are tested to ensure that they meet safety requirements in the 
countries in which they are sold, and information about safe 
use and disposal of Norcros products is provided through 
warning labels, manuals and other documentation where this 
is appropriate. 
Eight of our brands, covering 76% of turnover, are externally 
certified to the Quality Management ISO 9001 standard. 
Through the implementation of this standard, we improve our 
customer experience and satisfaction. It also aims to improve 
our internal systems so we can produce quality services and 
products whilst promoting a culture that is aimed towards 
growth and continuous improvement. 
As part of the brands’ ISO 9001 compliance, testing is carried 
out to ensure safe and quality products. Testing electric 
products includes electrical safety test to the BS 60335 
standard and air decay tests to identify leaking assemblies. In 
addition to testing, all areas of quality are monitored including 
supplier performance, product performance, internal audits 
and warranty activity. We pride ourselves on designing safe 
and high-quality products. Less than 0.5% of our products 
have been recalled due to poor quality, and less than 0.001% 
of products have been recalled due to safety issues.
% OF TURNOVER EXTERNALLY CERTIFIED TO THE 
QUALITY MANAGEMENT ISO 9001 STANDARD
76%
PRODUCTS BEING RECALLED  
DUE TO POOR QUALITY
<0.5% 
PRODUCTS BEING RECALLED  
DUE TO SAFETY ISSUES
<0.001% 
Grant Westfield’s Naturepanel 
Grant Westfield is proud to have obtained an Environmental 
Product Declaration (EPD) Certificate for their Naturepanel 
collection. 
The EPD covers environmental impacts from cradle to 
grave and has been independently verified by EPD Hub in 
accordance with ISO 14025. The EPD certification enables 
suppliers to compare the impacts of materials at the 
product selection stage, ensuring that the most sustainable 
options are selected. The process required Grant Westfield 
to complete a full life cycle analysis of its Naturepanel 
collection, including raw materials, energy, transportation, 
use and disposal. Naturepanel is also FSC certified and 
100% recyclable.
Case Study
OUR SUSTAINABILITY STRATEGY
PRODUCT CONTINUED
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Triton’s ENVi® shower 
This year Triton launched their most ambitious product to 
date – the ENVi® electric shower.
Designed with style and sustainability in mind, ENVi® 
features a number of key functions that bring sustainable 
showering to users far more easily.
An integrated usage calculator tracks how much water 
and energy each shower uses, and estimates a cost per 
shower based on this information. Allowing people to see 
their usage helps them make informed decisions about 
the amount of time they spend in the shower, helping 
each of us to reduce our impact, both in our wallets, and 
on the planet.
What’s more, ENVi® features a built-in timer and 
Eco-Mode, reducing shower time by one minute to 
encourage users to speed up and get clean, saving  
water and energy in the process.
Finally, ENVi® is Climate Partner Certified, meaning Triton, 
with Climate Partner’s support, calculated the full life cycle 
of the product, from cradle to grave, and have set and 
implemented reduction measures.
70% 
UP TO 70% LOWER CO2 EMISSIONS1 THAN A 
MIXER SHOWER CONNECTED TO AN A-RATED  
COMBI BOILER
1 
Calculated based on 3-person household, 5 showers pppw, 7.5 min average 
duration at 41°C
VADO’s Cameo collection
VADO launched its most significant new product 
range earlier this year: the Cameo collection.
The Cameo collection encompasses a wealth of 
product variety including brassware, bathroom 
furniture, ceramic and mineral basins, illuminated 
mirrors and accessories. Designed with meticulous 
attention to detail, each element in the collection has 
been formed to work harmoniously together, ensuring 
a cohesive and luxurious aesthetic throughout the 
entire bathroom. The collection is characterised by an 
echoed soft square design that delivers a premium 
finish and exudes contemporary style.
The Cameo collection has already been recognised 
by KBB Review magazine due to its innovative design 
appeal and ability to create a multitude of looks from 
one range.
Available in four brassware finishes and five furniture 
colourways, the product team collaborated closely 
with Merlyn throughout the design process to ensure 
the finishes were designed to coordinate with Merlyn 
products wherever possible, making it easier for 
our customers to meet all their bathroom needs in 
one place. 
Case Study
Case Study
Abode’s Scandi-X tap 
Abode’s Scandi-X tap product is engineered with 
safety and quality at its core and designed for energy 
and water savings. 
Featuring a two-stage safety handle, users can access 
filtered cold and steaming hot water without the need 
for a safety lock. To dispense steaming hot water, users 
simply push the lever down and then pull it forwards, 
whilst filtered water is accessed by pushing the lever 
backwards. The tap is equipped with the PROBOIL.2X, 
the next generation in intelligent hot water boilers, 
ensuring fast and trouble-free delivery of steaming 
hot filtered water at the touch of a handle. Cool touch 
technology located inside the tap creates a barrier 
between the flow of steaming hot water and surface 
of the spout so it’s always cool to touch.
Featuring a flow limitation system, it provides aerated 
hot and cold water with optional 5l/m flow limitation, 
effectively minimising sink splashback and reducing 
overall water consumption. The tap is equipped with a 
cold start valve, significantly reducing energy wastage 
by ensuring that the tap only dispenses hot water 
when necessary. 
Designed with 4-in-1 functionality, the tap allows 
users to access filtered cold drinking water directly, 
reducing the need for single-use plastic in the home. 
Additionally, Abode offers a free Filter Recycle 
Scheme, enabling users to return expired filters via 
Royal Mail, promoting both a cost-effective and 
environmentally friendly solution.
Case Study
OUR SUSTAINABILITY STRATEGY
PRODUCT CONTINUED
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Our ambition: Ensure our supply chain operates in line with our 
ESG standards by applying our new Norcros Supply Chain Policy 
SUPPLY CHAIN MANAGEMENT
The way our products are sourced has a significant impact on 
our environmental and social sustainability. We are committed 
to encouraging our suppliers to minimise their environmental 
impact and we also expect our suppliers to conduct 
themselves in line with Norcros’ Group Supply Chain Policy 
and Code of Ethics and Standards of Business Conduct. 
This year, we formalised our Group Supply Chain Policy. This 
policy outlines our expectations of our suppliers in relation 
to environmental and social issues such as climate change, 
water consumption, bribery, and health and safety amongst 
others. We have established our Supply Chain Policy to 
drive continuous improvement and environmental and 
social standards across our supply chain. Our aim is that our 
suppliers, and importantly our key suppliers, work towards the 
same ambitions and goals as our ESG strategy.
Our new policy has established formal mechanisms for 
compliance with our Safety, Environmental, and Human 
Rights policies by our suppliers. The policy, in tandem with 
our Supplier Assessment Form, will allow us to monitor 
suppliers’ performance on a regular basis. Where a supplier 
does not currently adequately meet the standards set out in 
this policy, we will ask the supplier to put in place reasonable 
improvement plans. 
We plan to continue our discussions around the development 
of internal and external KPIs associated with our supply chain 
in the rest of 2024.
We do not accept and will not tolerate the use of 
child labour or forced labour (i.e. modern slavery) 
anywhere in our own business or supply chain.  
We have issued a public statement to this 
effect, which can be found on our website at 
www.norcros.com. We also encourage our direct 
suppliers to promote human rights throughout the 
supply chain. Our supplier assessments include 
evaluation of policies and practices in this area. 
VADO’s supplier engagement
VADO collaborates closely with their suppliers to ensure fair treatment, 
generous pay and excellent working conditions for all workers. Both new 
and existing suppliers must sign a code of conduct and complete an annual 
amfori BSCI social audit, with VADO expecting all suppliers to achieve at 
least a B rating. Additionally, VADO has a dedicated team that regularly 
visits suppliers to ensure high product standards and adherence to the code 
of conduct.
VADO met with all its major suppliers this year to discuss emissions reduction 
targets and how its suppliers can help achieve the targets. Suppliers are 
sharing individual product level material data, which will allow more accurate 
emissions reporting and help identify opportunities to collaborate with the 
suppliers to make meaningful reductions to emissions. This initiative will 
contribute towards both VADO and the Group’s emissions reductions in the 
goods and services they are purchasing from suppliers.
Triton’s supplier engagement 
Triton recognises the role it needs to play in 
collaborating with its supply chain partners to 
influence the full up-and-downstream carbon impact, 
and are working to give them focus and support so 
they can join its carbon reduction journey. In the last 
two years, Triton have carried out detailed supplier 
audits covering all areas of quality, health and safety, 
and environmental systems and practises, as well as 
desktop audits covering energy and water usage.
In 2023, Triton partnered with Contingent, an expert 
in the field of sustainable supply chains. With 
Contingent’s support, Triton launched its Sustainability 
Operating System (SOS) to key suppliers. This 
engagement provides expert knowledge and an 
operating model that tracks actions and benefits, and 
provides Triton with a single view on all supply chain 
sustainability activity.
By working together this way, Triton are helping its 
partners take key steps towards their own carbon 
reduction journeys, whilst they help Triton on its net 
zero journey.
Case Study
Case Study
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We are committed to minimising 
the environmental impact of our 
operations, products and services 
wherever possible. We are working  
to improve our business and suppliers 
in a way that supports the future  
of our planet and local communities.
CLIMATE CHANGE AND 
EMISSIONS 
CIRCULAR ECONOMY
SOCIAL AND COMMUNITY 
ENGAGEMENT
Key areas and commitments
Our environmental goals:
1
Net zero by 2040
2
Reduce energy use 
at our sites
3 
Increase proportion 
of electricity from 
renewable sources
4 
Minimise toxic 
emissions
Making progress in improving our energy efficiency and 
reducing carbon emissions is important for our customers, 
staff and stakeholders. At this stage, our initiatives are 
delivered within our brands and include action in the 
following key areas:
Managing environmental 
performance 
Our individual brands track and monitor their environmental 
impacts. The main vehicles for compliance and improvement 
across sites are our environmental management systems. 
Eight of our businesses, covering 76% of turnover, are 
certified to the Environmental Management ISO 14001 
standard and our businesses report regularly on any 
environmental issues that arise. Amongst other issues, 
our ISO 14001 certified management system includes our 
handling of waste and hazardous materials. The Group 
has not had any environmental fines in the last 12 months 
(2023: none). 
ISO 14001 COVERAGE
76% 
Energy management and greenhouse 
gas emissions
Climate change is one of the biggest challenges of our 
time and the transition to a low carbon economy has the 
potential to significantly impact our business, as well as our 
clients and suppliers. We aim to minimise our impact on 
climate change by reducing our carbon emissions across all 
operations. We engaged with external advisors, CEN-ESG, 
to undertake a review of our carbon management practices 
in each of our brands. The findings of this review helped us 
determine the carbon hotspots in our operations and develop 
brand-level carbon reduction roadmaps, which supported 
the development of a Group Net Zero Transition Plan and 
emissions reductions in line with our reduction targets.
Our ambition: A sustainable business, reducing our impact 
on the environment
CLIMATE CHANGE AND EMISSIONS
RELEVANT SDGs
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Energy efficiency initiatives
We have a range of initiatives underway across the Group to 
reduce our carbon footprint and energy consumption. Below 
are some examples across the Group from the year:
• Croydex has upgraded all but one of its company cars to 
electric vehicles and implemented a cycle to work scheme 
to incentivise employees to cycle to work as well as 
reducing commuting emissions.
• Fifteen of Merlyn’s fleet have been converted to either 
hybrid or electric vehicles.
• VADO has fitted two electric car charging points at their 
Cheddar site and, in the last year, increased the proportion 
of its fleet that is electric from 18% to 50%.
• Triton has replaced their air conditioning units with more 
efficient dual heat and cool units, installed four electric 
vehicle charging points and upgraded 50% of emergency 
lighting to LED.
• Abode has installed two new air conditioning units and 
increased the number of hybrid or electric vehicles in 
its fleet. 
• Norcros South Africa has fitted LED lighting at its new 
store in Rustenburg, phased out old, inefficient air 
conditioning units, and TAL specifically has improved their 
manufacturing equipment’s overall efficiency to 75%, using 
less energy to produce the same amount of adhesive.
Carbon emissions
The tables on page 77 have been prepared for the reporting period of 1 April 2023 to 31 March 2024 (referred to 
throughout this section as 2024) using the reporting period of 1 April 2022 to 31 March 2023 for comparison (referred 
to as 2023). We report on all of the material emission sources in line with an operational control approach method, as 
required in Part 7 under the Companies Act 2006 (Strategic Report and Directors’ Report) Regulations 2013 and under 
the UK’s Streamlined Energy and Carbon Reporting (SECR) requirements.
Greenhouse gas (GHG) emissions are in CO2e, including GHGs in addition to carbon dioxide and include our Group office 
and all brands. Scope 1 and 2 data has been calculated from monthly measured data (e.g. fuel and electricity use) using 
the appropriate conversion factors in accordance with the principles and requirements of the World Resources Institute 
(WRI) GHG Protocol: A Corporate Accounting and Reporting Standard (revised version) and Environmental Reporting 
Guidelines: Including Streamlined Energy and Carbon Reporting requirements (March 2019). To calculate scope 1 emissions, 
DEFRA 2023 emissions factors have been used. Scope 2 emissions have been calculated using both a location-based and 
market-based approach, utilising DEFRA 2023, IEA 2023 or Association of Issuing Bodies (AIB) 2022 residual factors where 
appropriate. We have also factored in situations where sites produce their own renewable electricity or purchase electricity 
supported by contractual instruments, such as Renewable Energy Guarantee Origin (REGO).
We are reporting our scope 3 emissions with guidance from the GHG Protocol Corporate Value Chain (scope 3) Accounting 
and Reporting Standard and the GHG Protocol Technical Guidance for Calculating Scope 3 Emissions, as required. 
In line with the Greenhouse Gas Protocol, we continue to review our reporting in light of any changes in business 
structure, calculation methodology and the accuracy or availability of data. Due to recognised inherent uncertainties in 
calculating scope 3, we have adopted a continuous improvement approach. We will continue to review our processes 
and disclose any restatements in a timely and transparent manner. 
Absolute market-based scope 1 and 2 emissions decreased 
9% and absolute energy consumption decreased 11% year on 
year, making us well on track for our scope 1 and 2 emissions 
target. This is, in part, due to load shedding issues in South 
Africa that have restricted manufacturing at Johnson Tiles 
South Africa, as well as the implementation of the energy 
efficiency measures discussed above. The Group’s UK brands’ 
scope 1 and 2 emissions have decreased year on year by 
16%, which is principally due to Johnson Tiles UK moving from 
two kilns to one for tile manufacturing, which has resulted in 
reduced gas consumption. Absolute scope 3 emissions have 
increased 6% year on year, principally due to an increase 
in category 11 emissions from a change in mix in products 
sold, as well as an increase in the carbon intensity of the UK 
electricity grid factor used to calculate category 11 emissions. 
Overall scope 1, 2 and 3 market-based emissions have 
increased 4%.
We report our emissions and energy intensity as tonnes 
CO2e/£m revenue and kWh/£m revenue. Emissions intensity 
has remained the same this year, whilst energy intensity has 
decreased 3%.
2024
2023
UK
Global 
(exc. UK)
Group total
UK
Global 
(exc. UK)
Group total
GHG emissions (tCO2e) 
Total scope 1 (tCO2e) 
11,701
29,664
41,365
13,898
32,253 
46,151
Scope 2 location-based (tCO2e)
3,035
21,589
24,624
3,424 
22,885
26,309 
Scope 2 market-based (tCO2e)
238
21,565
21,803
256
22,872
23,128 
Total scope 1 & 2 location-based 
(tCO2e) 
14,736
51,253
65,989
17,322
55,138
72,460
Total scope 1 & 2 market-based (tCO2e)
11,939
51,229
63,168
14,154
55,125 
69,279
Upstream scope 3 (tCO2e)
 –
– 
216,489
 –
– 
245,478 
Downstream scope 3 (tCO2e)
 –
– 
631,381
– 
 –
557,741
Total scope 3 (tCO2e)
 –
– 
847,870
–
–
803,219
Total scope 1, 2 & 3 location-based 
(tCO2e)
 –
 –
913,859
 –
 –
875,679
Total scope 1, 2 & 3 market-based 
(tCO2e) 
 –
 –
911,038
 –
 –
872,498
Scope 1 & 2 GHG emissions intensity ratio 
(per Group turnover) £m
 –
 –
162
 –
 –
162
Energy consumption (kWh) 
Total renewable fuels 
consumption (kWh)
–
–
–
–
–
–
Diesel
4,606,615
3,707,776
8,314,391
4,401,649
4,190,959
8,592,608
Petrol 
738,614
187,318
925,932
940,479
158,429
1,098,908
Lubricants
125
–
125
–
–
–
Fuel oil
12,847
–
12,847
289,511
–
289,511
Natural gas
56,333,911
156,646,259
212,980,170
71,142,461
170,474,133
241,616,594
LPG
471,592
–
471,592
520,201
–
520,201
Total non-renewable fuels 
consumption (kWh) 
62,163,704
160,541,353
222,705,057
77,294,301
174,823,521
252,117,822
Total fuels consumption (kWh) 
62,163,704
160,541,353
222,705,057
77,294,301
174,823,521
252,117,822
Consumption of purchased or acquired 
electricity renewable
14,049,635
85,234
14,134,869
16,474,873
52,629
16,527,502 
Consumption of self-generated non-fuel 
renewable energy (solar)
69,061
–
69,061
36,788
–
36,788
Consumption of purchased or acquired 
electricity non-renewable
660,194
24,026,661
24,686,855
1,188,498
25,565,331
26,753,829
Total electricity consumption (kWh) 
14,778,890
24,111,895
38,890,785
17,700,159
25,617,960
43,318,119
Total renewable energy 
consumption (kWh) 
14,118,696
85,234
14,203,930
16,511,661
52,629
16,564,290
Total non-renewable energy 
consumption (kWh) 
62,823,898
184,568,014
247,391,912
78,482,800
200,388,851
278,871,651
Total energy consumption (kWh) 
76,942,594
184,653,248
261,595,842
94,994,461
200,441,480
295,435,941
% renewable electricity from total 
electricity 
96%
0%
37%
93%
0%
38%
% grid electricity from total electricity 
100%
100%
100%
100%
100%
100%
Energy intensity ratio  
(per Group turnover) £m
–
–
669,557
–
–
692,374 
CLIMATE CHANGE AND EMISSIONS (CONTINUED)
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CLIMATE CHANGE AND EMISSIONS (CONTINUED)
Scope 3 emissions
Our scope 3 emissions have been calculated using the same 
methodology as last year, whilst also incorporating more 
granular data to improve the accuracy of calculations. Our 
evaluation confirmed, again, that our value chain emissions 
are significantly greater than our operational carbon 
footprint, with our scope 3 emissions accounting for 93% of 
our total emissions. 
We calculated all applicable scope 3 categories for our 
carbon footprint, with five categories not applicable to our 
business. The calculation of emissions for our key scope 3 
sources includes: 
• Use of sold products – we calculate the lifetime energy 
use for representative products of our key product ranges 
using our annual sales volume, average power use per 
product and estimated hours in use over life. Emissions 
factors for our key sales regions are applied to this data.
• Purchased goods and services – we use purchase data 
by quantity or number of raw materials or components 
and apply life cycle assessment based emissions 
factors directly against our purchase data or against 
representative raw materials within each component 
category. Spend-based analysis is used for any services. 
We include no primary data from suppliers. 
• Upstream transportation and distribution – all inbound, 
intra-Group and outbound logistics the Group pays for 
are mapped against the transportation mode, weight and 
distance travelled to calculate emissions on a wheel-to-
well basis.
Category
Status 
2024 tCO2e
2023 tCO2e 
1. Purchased goods and services 
Relevant, calculated
178,333
 200,971 
2. Capital goods 
Relevant, calculated
1,510
 1,502 
3. Fuel and energy-related activities
Relevant, calculated
13,040
 16,587 
4. Upstream transportation and distribution
Relevant, calculated
19,019
 22,168 
5. Waste generated in operations
Relevant, calculated
180
 264 
6. Business travel
Relevant, calculated
2,207
 1,661 
7. Employee commuting
Relevant, calculated
2,200
 2,306 
8. Upstream leased assets
Not relevant, not applicable
–
17
Upstream emissions
216,489 
245,478 
9. Downstream transportation and distribution
Relevant, calculated
6,564
7,747
10. Processing of sold products
Not relevant, not applicable
– 
–
11. Use of sold products
Relevant, calculated
623,116
548,553 
12. End-of-life treatment of sold products
Relevant, calculated
1,701 
1,440
13. Downstream leased assets
Not relevant, not applicable
–
–
14. Franchises
Not relevant, not applicable
–
–
15. Investments
Not relevant, not applicable
–
–
Downstream emissions
631,381 
557,741 
Total scope 3
847,870 
803,219 
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2040
2024
2028
OUR EMISSIONS TARGETS 
AND NET ZERO PLAN 
Business model implications
As the UK and Ireland’s number one bathroom products 
group and a leading supplier of bathroom and kitchen 
products in our geographical markets, our business model 
already integrates certain emissions-reduction activities 
and products with sustainable attributes, and we will be 
increasing our focus on these areas to align our business 
and our products with a net zero world.
In developing our near-term decarbonisation plan for 
scope 1 and 2, we assumed no material changes in our 
business model, locations or asset footprint or value chain 
impacts. Our belief is that we can make the necessary 
emissions reduction to our operations within a business-
as-usual environment, utilising typical replacement cycles 
or initiatives that do not incur material capital expenditure 
or operational disruption. Beyond our near-term target 
date of 2028, we are reliant on the development of new 
technologies to reduce operational emissions to zero, in 
particular in the production of ceramic tiles (where we 
manufacture tiles in South Africa). In order to meet our 
emissions reduction targets, we will need to transition to 
lower carbon intensive fuels for our kilns, such as biogas, 
hydrogen or electricity. Technologies utilising these fuels are 
under development or not currently commercially available 
and, in the meantime, we will focus on improving the 
efficiency of the firing process.
Our near-term targets for scope 3 emissions are also not 
predicated on any major shift in strategy. We anticipate 
taking steps to move our product portfolio towards the 
incorporation of lower embedded carbon materials and 
to improved operating efficiency in use. This year, we have 
started to develop a Sustainable Products Framework 
that enables us to classify our products against their 
sustainability attributes. This methodology will allow us 
to monitor and shift our revenue exposure to sustainable 
products over time. 
Whilst we will need to increase and improve our supply 
chain engagement, we already engage with many of our 
suppliers to determine the embodied carbon for certain 
raw materials and work together to “design out” carbon 
products and processes. We will continue to roll out this 
approach to an increased number of suppliers.
We are committed to identifying and actioning every 
available opportunity to achieve our targets. We created a 
high-level net zero plan that would take us to our near-
term and long-term net zero 2040 target based on our full 
value chain carbon footprint for 2023. Our top-down Group 
targets were then translated into targets for each of our 
brands, incorporating the particular emissions exposures 
and drivers of the brands. Our brands have responded by 
assessing and collating bottom-up initiatives for scopes 1, 
2 and 3 emissions reduction. These initiatives are recorded 
centrally and provide a register of planned milestones by 
brand, which are tracked quarterly at the ESG Forum. 
Recognising the urgent need to address climate change and reduce 
greenhouse gas emissions, we have developed ambitious net zero 
targets and a high-level decarbonisation pathway to manage our value 
chain emissions going forward. This aligns with our strategy of using  
ESG to drive our competitive advantage.
Targets
We have set science-based targets across scopes 1, 2 and 3, which affirm our long-term commitment to net zero by 2040, 
and we have introduced interim targets for 2028. Our targets were validated by the Science Based Targets Initiative (SBTi) 
in January 2024 and they provide a path for significant reduction in our emissions by 2028 and beyond. 
By 2028, we have set the following targets:
• Reduce absolute scopes 1 and 2 GHG emissions by 33.6% (2023 base year)
• Reduce absolute scope 3 GHG emissions by 20.0% (2023 base year)
By 2040, our target is to reach net zero GHG emissions across the value chain. 
Our targets were validated 
by the Science Based Targets 
initiative 
Base year (2023)  
scope 1 and 2 = 69,278 
Base year (2023)  
scope 3 = 803,219 
Reduce absolute scopes 1 and 2  
GHG emissions by 33.6%  
(2023 base year)
NET ZERO GHG 
EMISSIONS 
ACROSS THE 
VALUE CHAIN
Reduce absolute scopes 3  
GHG emissions by 20.0%  
(2023 base year)
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CLIMATE CHANGE AND EMISSIONS (CONTINUED)
Scope 1 and 2 planned reductions 
Scope 3 planned reductions 
Our plan – scope 1 and 2 emissions
Scope 1
The majority of our scope 1 emissions relate to natural gas 
used in the kilns of our tile manufacturing businesses in 
both UK and South Africa. In the near-term we are focusing 
on operational improvements such as heat recovery systems 
and retrofitting energy efficient burners to kilns. In the UK, 
we have also recently consolidated to one kiln to fire our 
tiles, which results in less energy used in the production 
process. At the start of the financial year ending March 
2025, we announced the sale of Johnson Tiles UK, which 
will lead to a significant reduction in the Group’s scope 1 
emissions in 2025 as Johnson Tiles UK currently accounts 
for around 24% of our scope 1 emissions.
Additionally, we are planning to decarbonise our vehicle 
fleet by replacing traditional internal combustion engine 
vehicles with electric or hybrid vehicles. Several of our 
brands have already increased the number of electric 
vehicles in their fleet and installed electric vehicle chargers 
on their sites. Triton, Merlyn and Grant Westfield have each 
set targets to make their entire fleets electric.
In the longer term, we will monitor technology development 
around kiln technologies such as electric, biogas or 
hydrogen kilns for our Johnson Tiles South Africa 
manufacturing facility. The Group will continue to support 
and contribute towards similar initiatives to provide us with 
options on transiting our kilns away from natural gas in the 
longer term.
Scope 2
The most significant reduction in our scope 2 emissions will 
come from switching to renewable electricity supply, either 
through on-site renewables (e.g. rooftop solar installation 
at our main South African production site, and possibly Tile 
Africa and House of Plumbing sites) or securing purchased 
renewable electricity supply. The renewable energy 
market in South Africa is less mature than the UK market 
and therefore there is less availability, so we expect the 
transition to be slower for our South African brands. 
We also expect grid decarbonisation to play a significant 
role in meeting our scope 2 targets, especially in the 
long term – although, again, we expect the UK grid to 
decarbonise faster than the South African grid. We will also 
investigate the use of Energy Attribution Certificates (e.g. 
RECs and REGOs) to reduce our market-based scope 2 
emissions, although these are not central to us reaching our 
near-term targets.
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
Tonnes CO2e
2028
Target
46,001
2028
Emissions
43,384
VOC
reduction
-400
Renewable
energy
installation
-15,411
REGOs
-196
Fleet
infrastructure
-366
Energy
efficiency
-9,521
Scope 1 and 2
baseline
69,278
Tonnes CO2e
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
2028
Target
642,575
2028
Emissions
640,541
Waste
reductions
-12
Upstream
scope 3
-5,661
Product
sustainability
-6,562
Downstream
scope 3
-149,943
Data collection/
reporting
-500
Scope 3
baseline
803,219
Our plan – scope 3
Purchased goods and services account for 21% of our total 
emissions footprint and represent the embedded carbon 
within the raw materials and purchased items we procure. 
In the near term, we are looking to design products that are 
more easily recyclable and have lower embedded carbon, 
whilst also engaging with our suppliers to provide materials 
with a lower carbon impact.
Given our products’ use-phase emissions exposure, the 
single biggest factor in our ability to hit our near-term 
scope 3 target and net zero by 2040 target is the pace 
of decarbonisation of grids globally, especially in the UK, 
which is our main market. We cannot directly influence the 
pace of grid decarbonisation and rely on governments to 
implement appropriate policies to achieve this. That said, 
we are encouraged by the forecasts in the UK’s Future 
Energy Scenarios, which see effective decarbonisation 
of the UK electricity grid by 2035 in three of the four 
modelled outcomes. 
Our other main focus of scope 3 emissions reduction is 
product innovation and supplier collaboration. Through 
product innovation, and in collaboration with our suppliers, 
we can influence emissions not only in their use-phase, but 
also in embedded emissions in our purchased goods and 
end of life. By investigating alternative materials, such as 
recycled material or raw materials that have acceptable 
technical qualities with lower carbon emissions, reducing 
the weight or number of components in our products and 
increasing the overall use-phase efficiency of our products, 
we can reduce both the upstream and downstream impacts 
of our product range, including the associated packaging. 
We are also looking into use-phase optimisation of certain 
products, such as Triton’s electric showers, by designing and 
manufacturing showering products to reduce the carbon 
footprint during use.
Most of our products are shipped by sea or by road. We 
are reviewing how we package and ship our products to 
look for opportunities for reducing the overall emissions 
footprint associated with logistics. We have factored in 
conservative assumptions on the decarbonisation of global 
transportation, which will drive the decarbonisation of 
logistics, business travel and employee commuting. 
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Air emissions management 
Air emissions are an important part of Johnson Tiles UK 
and South Africa’s tile manufacturing process. This will 
no longer be a factor in the UK following the disposal of 
Johnson Tiles UK in May 2024. 
Air emissions originate principally from our kilns and 
dryers, and we have implemented methods to control our 
emissions such as wet scrubbers and baghouse filters. Air 
emissions are monitored internally, as well as all process 
emissions being monitored and verified by a third party 
on an annual basis to ensure our measurement methods 
are in compliance with our operating permits. Johnson 
Tiles South Africa also undergoes an Annual Emissions 
License audit to demonstrate that its processes and 
applications are operated in accordance with South 
African air quality regulations and to reduce any potential 
negative impacts on community health and the wider 
environment.
Ceramic tile manufacture produces less toxic emissions 
than other building materials. Both our South African and 
UK brands have consistently met the targets required for 
our permits in particulate matter and hydrogen fluoride 
measured for our kilns and spray dryers. These are 
monitored and independently measured at least annually. 
Johnson Tiles UK operates at around 10–20% of its target 
limit. This demonstrates our track record of meeting toxic 
emissions targets and we aim to maintain our levels of 
particulate matter and hydrogen fluoride below legal limits.
CLIMATE CHANGE AND EMISSIONS (CONTINUED)
CIRCULAR ECONOMY
We understand how rising demands on natural resources 
pose an increasing threat to economic growth and 
environmental stability. Across the Group, we aim to utilise 
resources as efficiently as possible to design out waste and 
extend product lifetimes. 
Although we are at the start of our circular economy journey, 
we are starting to embed decisions that impact circularity into 
the way we operate and design our products. For example, 
Triton subscribes to the Distributor Takeback Scheme, which 
facilitates return of product from direct purchasers, to avoid 
Waste Electrical and Electronic Equipment (WEEE) ending up 
in the household waste stream. Abode’s products are also all 
specifically designed to be serviceable rather than replaceable.
Triton’s recycled plastic
Triton identified that a significant proportion of their scope 
3 category 1 carbon emissions are linked to plastic used 
within their products, and ABS (a type of engineering 
plastic used in consumer products) in particular. 
After researching alternatives, they decided to change 
to using 50% recycled content ABS within the backplate, 
a key component of their showers, as it was one of the 
largest contributors to the ABS carbon footprint. Trials were 
undertaken on products manufactured in black finish, given 
this was likely to be the most tolerant to potential changes 
with the aesthetic properties of the material due to the 
recycled content. 
Following successful trials, this has now been implemented 
across all appropriate models and it is anticipated this 
change will help reduce Triton’s carbon footprint by around 
12–15 tonnes CO2e during the coming year. Research into 
an appropriate white recycled ABS material is accelerating 
at pace, which would have a far greater impact on 
footprint reduction – estimated at potentially 120+ tonnes 
CO2e per year. 
Triton’s ambitions don’t stop there. As part of the remit 
of Triton’s newly-implemented circularity department, 
investigations to utilise plastic material recovered from 
returned products directly into new products (as recycled 
content) are also underway. This would be a great 
step toward achieving true circular economy in action 
when implemented.
Case Study
Our ambition: Make the most efficient use of material resources across our Group
• Minimise waste to landfill and increase recycled waste
• Reduce water use at our sites
• Operate at or work towards Environmental Management standard ISO 14001
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Water 
Water efficiency is an increasingly important issue for us. 
This includes, where possible, reducing the amount of water 
we use in all our operations and designing products that 
help our customers reduce the amount of water used for 
their domestic or commercial purposes. For example, Triton 
has implemented a continued program of total preventative 
maintenance to prevent water loss, including inspection of 
welfare facilities and pipework throughout the site and the 
installation of shut-off valves on the central heating system to 
detect and prevent leaks. 
Water withdrawal 
Water withdrawn (m3)
2024
2023
UK
34,677
46,054
SA
143,762
149,212
Total
178,439
195,266
Intensity ratio m3  
per £m revenue
456.7
457.6
Water consumption
Water consumption (m3)
2024
2023
UK
 28,247 
37,623
SA
 115,963 
98,242
Total
 144,210 
135,865
Intensity ratio m3  
per £m revenue
 369.1 
318.4 
The tables above outline water withdrawal and consumption 
for all of our brands. Both our UK water withdrawal and 
consumption have decreased 25% year on year, which 
reflects our efforts to use water more efficiently. The Group’s 
overall water withdrawal has reduced 9%, whilst water 
consumption has increased 6%. 
Waste management 
Reducing packaging and increasing the amount of recycling 
are important goals for all our brands from an operational, 
commercial and environmental perspective. Various initiatives 
aimed at reducing waste sent to landfill and encouraging 
recycling are in place such as on-site segregated recycling 
bins. Waste is also monitored through biannual ISO 14001 
audits, which helps our certified brands minimise their 
hazardous and non-hazardous waste generation. 
We encourage our brands to procure packaging that is  
made from recycled materials or can easily be recycled.  
As a Group, 40% of packaging that has been used is from 
recycled materials.
Waste generation 
Waste generation (tonnes)
2024
2023
Hazardous waste
 6 
21
Non-hazardous waste
 12,691 
15,635
Total waste
 12,697 
15,656
Waste treatment and disposal
Waste treatment/disposal 
(tonnes)
2024
2023
Hazardous waste recycled
3
1
Hazardous waste 
incinerated
2
0.18
Hazardous waste sent to 
landfill
1
20
Non-hazardous waste 
recycled
 2,927 
3,149
Non-hazardous waste 
incinerated
50
122
Non-hazardous waste sent 
to landfill
 9,714 
12,364
Total waste recycled
 2,930 
3,150
Total waste incinerated
 52 
122
Total waste sent to landfill
 9,715 
12,384
Total waste non-recycled
 9,767 
12,506
Total waste
 12,697 
15,656
The tables above outline waste generation and treatment 
across all of our brands. Total waste generated has decreased 
19% year on year, which is a result of the Group’s lower 
manufacturing output across both South Africa and UK brands.
CIRCULAR ECONOMY (CONTINUED)
Norcros South Africa  
recycling initiatives
Norcros South Africa has reduced their skip waste 
disposal costs by 32% in 2024 by recycling all possible 
plastics cardboard and paper. Broken tiles have also 
been sold instead of going straight to landfill, which 
has also reduced waste to skips. In addition, all Tile 
Africa stores were trained and are required to recycle 
any possible recyclable materials such as plastics, 
cardboard or paper.
Case Study
Community partnerships 
Our commitment to the society in which we operate is deep. All our brands have programs of social engagement, including many 
charitable activities, and will have a positive impact on the local communities in which they operate. We empower our businesses 
to support local charities and community projects, and provide local employment. Given our decentralised structure, brands 
within the Group are encouraged to become involved in and support local initiatives where possible. The Executive Management 
of the Group supports this commitment to our society and reviews each brand’s activities monthly.
Our ambition: To engage and support the communities in 
which we work 
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Norcros South Africa
Norcros South Africa has partnered with the 
Department of Education to build toilet facilities for 
schools in rural areas who have previously relied on 
unsafe and unsanitary pit latrines. When a school 
is chosen, we provide the materials, construction 
labour and ongoing maintenance. Over the course 
of the partnership to date, over 1,200 students have 
benefited as four facilities were completed and major 
renovations were done on an additional four schools. 
COMMUNITY ENGAGEMENT  
CASE STUDIES
VADO
VADO actively supported the local community by 
creating a reverse advent calendar initiative for a 
nearby food bank. Through this effort, the team 
contributed essential items daily throughout the festive 
period, providing meaningful support to those in need 
within our community. This initiative reflects VADO’s 
commitment to making a positive impact beyond the 
business operations, embodying values of compassion 
and community engagement.
Triton
Triton work with the Canal & River Trust to help clean 
up their local canal; in 2024, Triton completed three 
cleanups. In one visit, the team rode on a barge to 
catch any litter they could find in the water along the 
way. Along with many bottles, cans and wrappers, the 
team also managed to retrieve a discarded mattress 
and sofa, eventually filling a whole truck of waste. 
Abode
Abode’s charity partner is 
Bluebell Wood Children’s 
Hospice, which offers support 
and palliative care to families 
who have a child or young adult 
with a shortened life expectancy 
and complex medical needs. 
Through various fundraising 
events such as coffee mornings, 
sponsored runs and raffles, 
Abode has donated more than 
£3,000 to the charity. 
Tile Africa
Tile Africa participates in the Youth 
Employment Services Program, offering 
meaningful job opportunities to young 
people for a period of 12 months in order 
to gain meaningful work experience 
that can assist them in the quest for 
employment. In the first three years 
of the program, 200 young people 
were employed and 49 have taken 
on permanent employment following 
completion of the program.
Croydex
Croydex support the Rainy Day 
Trust, a charity supporting the home 
improvement workforce and their 
families in times of need. For the last 
two years, Croydex has taken part in 
the Mad March Million challenge, where 
teams work together to raise funds and 
complete one million steps in the month 
of March. Along with other fundraising 
initiatives, Croydex has donated over 
£2,000 to the Trust over the past 
two years.
House of Plumbing
House of Plumbing – Members of the Women in Plumbing program 
are on a mission to help end period poverty whilst educating high 
schoolers about trade qualifications and apprenticeships. The 
team has donated over 3,000 sanitary pads across six schools. 
The Women in Plumbing program aims to create opportunities 
for women in a male-dominated field whilst encouraging existing 
parties to accommodate women financially, systematically and in 
the working environment.
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Introduction
This year we have made excellent progress in the 
Group’s management of climate change. We have 
further developed our environmental, social and 
governance (ESG) strategy with the publication of 
our Net Zero Transition Plan and the development 
of a new Sustainable Products Framework. We 
continue to enhance our environmental data 
collection, collecting data on sustainable home 
products and reporting with a higher level of 
granularity through our ESG Forum. Last year, 
we set net zero targets and this year we built out 
our Net Zero Transition Plan (including a high 
level decarbonisation profile for the Group), 
which has been validated by the Science Based 
Targets initiative (SBTi) and is in line with the Paris 
Agreement for 1.5oC for our operational emissions. 
Our targets reaffirm the Group’s ambition for net 
zero across the value chain by 2040 and provide 
ambitious near-term targets for the Group. 
We recognise that climate change poses significant risks 
and opportunities to our business and stakeholders. Our 
TCFD Report demonstrates we incorporate climate-related 
risks and opportunities into the Group’s risk management, 
strategic planning and decision-making processes, aligned to 
our net zero ambition. We continue to monitor our exposure 
to natural hazards such as heat stress, fire weather stress, 
flood risk, storms and drought with a detailed bottom-up site 
analysis using a geospatial climate hazard mapping tool, and 
monitor our transition risks from a top-down perspective.
In line with the requirements of the Companies (Strategic 
Report) (Climate-related Financial Disclosure) Regulations 
2022 and Listing Rule LR9.8.6R(8), the following pages 
set our compliance with all of the Task Force on Climate-
related Financial Disclosures (TCFD) recommendations and 
recommended disclosures, as detailed in “Recommendations 
of the Task Force on Climate-related Financial Disclosures” 
(2017) and the additional guidance as set out in the TCFD 
2021 Annex “Implementing the Recommendations of the Task 
Force on Climate-related Financial Disclosures” (TCFD Annex). 
Additionally, the Group has complied with the requirements 
of sections 414CA and 414CB of the Companies Act 2006 by 
including certain non-financial information within the TCFD 
Report. The Group has indicated in the following table which 
of the climate-related disclosures are addressed by the TCFD-
recommended disclosures, alongside the pages where these 
are located.
We consider our disclosure to be consistent and compliant 
with all 11 of the TCFD recommendations.
TCFD recommendations reporting 
Recommendation
Recommended disclosures
Reference
GOVERNANCE
Disclose the organisation’s 
governance around climate-related 
risks and opportunities.
a)  Describe the Board’s oversight of climate-related risks  
and opportunities.
Page 92
b)  Describe management’s role in assessing and managing  
climate-related risks and opportunities.
Page 93
CLIMATE-RELATED RISK 
MANAGEMENT
Disclose how the organisation 
identifies, assesses, and manages 
climate-related risks.
a)  Describe the organisation’s processes for identifying and 
assessing climate-related risks.
Page 93
b)  Describe the organisation’s processes for managing  
climate-related risks.
Page 93
c)  Describe how processes for identifying, assessing, and managing 
climate-related risks are integrated into the organisation’s overall 
risk management.
Page 93
STRATEGY
Disclose the actual and potential 
impacts of climate-related risks and 
opportunities on the organisation’s 
businesses, strategy, and financial 
planning where such information  
is material.
a)  Describe the climate-related risks and opportunities the 
organisation has identified over the short, medium and long term.
Pages  
96 to 105
b)  Describe the impact of climate-related risks and opportunities on 
the organisation’s businesses, strategy and financial planning.
Pages  
96 to 105
c)  Describe the resilience of the organisation’s strategy, taking into 
consideration different climate-related scenarios, including a 2°C 
or lower scenario.
Page 95
METRICS AND TARGETS 
Disclose the metrics and targets 
used to assess and manage 
relevant climate-related risks and 
opportunities where such information 
is material.
a)  Disclose the metrics used by the organisation to assess  
climate-related risks and opportunities in line with its strategy  
and risk management process.
Pages 
 96 to 105
b)  Disclose scope 1, scope 2, and, if appropriate, scope 3 
greenhouse gas (GHG) emissions, and the related risks.
Page 77
c)  Describe the targets used by the organisation to manage  
climate-related risks and opportunities and performance  
against targets.
Page 105
TCFD
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STRATEGIC REPORT

Board
The Board of Directors oversees and is ultimately accountable 
for progress against our Net Zero Transition Plan and 
our wider sustainability strategy, as well as reviewing and 
managing the climate-related risks and opportunities of the 
Group. The Board are kept informed of climate-related matters 
through regular scheduled updates at Board meetings with 
ESG (including climate change) on the agenda at least twice 
a year. The Board monitors and oversees progress of the 
Group’s sustainability performance, through the ESG Forum 
updates and the Management Information (MI) Framework, 
which includes monitoring the Group’s emissions (scopes 1, 2 
and 3).
The Audit and Risk Committee supports the Board in ensuring 
climate-related issues are integrated into the Group’s risk 
management process. Climate-related risk assessments are 
conducted twice a year and are fully incorporated into the 
Group’s principal risk process. Materially significant risks, 
including climate-related risks, that fall outside risk appetite 
levels need to be reviewed and approved by the Board unless 
treatment actions can bring them in line with the appropriate 
risk appetite level, as outlined below.
Management
As climate-related issues are fundamental to the Group’s 
business purpose, the Chief Executive Officer has overall 
responsibility for their oversight, ensuring climate-related 
issues are considered in the review of Norcros’ strategy, 
budget and business. The Chief Executive Officer is also 
responsible for reporting on progress to the Board, which is 
done at two Board meetings a year. At a management level, 
the Group created a sustainability committee (ESG Forum) 
in 2022, comprised of representatives from each of the 
brands within the Group. The Chief Executive Officer and the 
Executive team are informed about climate-related issues on 
a quarterly basis by the Corporate Development and Strategy 
Director, who reports on the matters discussed at the ESG 
Forum. The Group-level net zero targets have been cascaded 
to each brand so there is accountability throughout the 
organisation. The costs of climate-related initiatives for each 
brand are included in their annual budgeting process, with net 
zero targets considered during new product development and 
associated capital expenditure. The Executive team will review 
the carbon reduction plans to deliver the emissions targets in 
each brand each year and monitor progress of key milestones 
twice a year in the ESG Forum. 
ESG Forum
The ESG Forum met monthly in 2023 during the data capture 
and strategic development phase, but now convenes 
quarterly with one in-person meeting per annum. Led by 
the Corporate Development and Strategy Director, these 
meetings serve as a platform to track progress on our Net 
Zero Transition Plan and, crucially, to exchange ideas, 
challenges and best practices across the Group. The ESG 
Forum is responsible for assessing and managing climate-
related issues, and reviewing progress against the Group’s 
ESG MI Framework, directing action in their respective 
brands and feeding back data, achievements and barriers 
to be resolved. They promote awareness of, and action on, 
sustainability within the Group and promote a consistent 
approach to sustainability communication and data and to 
meet external disclosure requirements.
Representatives of the ESG Forum are informed by operational 
and project teams within their brands. The brands have their 
own structures in place to monitor and implement carbon 
reduction programs. 
With our Net Zero Transition Plan and wider ESG KPIs in 
place, we will consider the need for further KPIs and targets 
and aligning staff incentives.
Sustainability metrics 
and progress
BOARD
Twice yearly agenda items
EXECUTIVE
MANAGEMENT
(quarterly)
BRAND OPERATIONS
AND PROJECT TEAMS
ESG FORUMS
(UK and SA)
Goals and objectives
ESG risks, and particularly climate-related risks within this, 
are classed as a principal risk by the Group. Climate-related 
risks and opportunities were assessed and prioritised on the 
existing Group five-point risk scoring criteria for both financial 
impact and reputation impact (minimal, low, intermediate, 
high, severe) and for likelihood (remote, unlikely, possible, 
likely, certain).
Overall risk scores are calculated as the multiple of impact 
and likelihood. Likelihood is based on the probability of the 
risk crystallising and affecting the business at least once 
during a three-year period and the longer time horizon 
of some climate-related risks is thus reflected in a lower 
likelihood score. By using the existing Group risk framework, 
climate-related risks are fully integrated into the current 
risk management framework and the relative significance 
of climate-related risks in relation to other risks can be 
determined. 
Climate-related transition risks tend to impact the Group 
in a top-down manner. These are identified and shortlisted 
in collaboration with internal stakeholders and senior 
management, in conjunction with the ESG Forum. This 
analysis includes a horizon scanning exercise to incorporate 
policy and legal risks, and is refreshed annually to include any 
changes to the business, external regulatory developments or 
operating conditions. 
Climate-related physical risks were assessed using a bottom-
up site-level risk assessment using geospatial natural 
hazard mapping software, the Munich Re Location Risk 
Intelligence Tool.
A summary of key risks in the individual brands and corporate 
risk registers is presented to the Audit and Risk Committee 
at each meeting. In addition, a Group-level risk review, which 
identifies and reviews Group-level strategic risks, is completed 
at least annually.
The decision to control or accept risks is partially determined 
by the nature of the risk and its scoring. Management 
regularly review risk exposure against defined acceptable 
risk appetite levels and develop remedial actions, with target 
dates, to address risks scoring higher than the accepted 
risk appetite level. Except for ‘strategic’, ‘operational’ and 
‘commercial’ risks, which carry a medium risk appetite, all 
other risk types carry a low-risk appetite. Risks scoring outside 
of these risk appetite levels require treatment actions to 
bring them in line with the appropriate risk appetite level, or 
they need to be reviewed and approved by Board Directors. 
Further detail is included in the Risk Management section on 
pages 106 and 107.
GOVERNANCE
CLIMATE-RELATED RISK MANAGEMENT
TCFD 
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We consider risks and opportunities in all physical and 
transition categories outlined in the TCFD guidance risks, 
under current and emerging regulatory requirements, and 
whether they occur within our own operations, or upstream 
and downstream of the Group. In the following tables, we 
have identified and expanded on a number of key risks and 
opportunities that could have a material financial impact on 
the Group. 
Climate-related scenario analysis has been used to improve 
our understanding of the behaviour of certain risks to 
different climate outcomes. The scenario analysis conducted 
this year builds on that completed in 2023. The more 
ambitious Net Zero Emissions by 2050 (NZE) scenario forms 
an input into the 1.5°C pathway used by the SBTi, against 
which we are aligned. 
For the transition risks and opportunities, we have used the 
following climate-related scenarios from the International 
Energy Agency, which are far more descriptive and useful for 
modelling more positive climate outcomes. Transition risks 
are generally greater (more likely and with greater impacts) 
in the lower carbon scenario compared to the higher 
carbon scenario. 
• Net Zero 2050 (NZE)1: an ambitious scenario that sets 
out a narrow but achievable pathway for the global 
energy sector to achieve net zero CO2 emissions by 2050. 
This meets the TCFD requirement of using a “below 2°C” 
scenario and is included as it informs the decarbonisation 
pathways used by the SBTi, which validates corporate net 
zero targets and ambition.
• Stated Policies Scenario (STEPS)1: a scenario that 
represents the roll forward of already-announced policy 
measures. This scenario outlines a combination of 
physical and transition risk impacts as temperatures rise 
by around 2.5°C by 2100 from pre-industrial levels, with a 
50% probability. This scenario is included as it represents 
a base case pathway with a trajectory implied by today’s 
policy settings.
Physical risks were analysed using three scenarios from 
the Intergovernmental Panel on Climate Change (IPCC) 
embedded in the Munich Re software platform used to 
analyse physical risks of climate change: 
• RCP 2.62: a climate-positive pathway, likely to keep global 
temperature rise below 2°C by 2100. CO2 emissions start 
declining by 2020 and get to zero by 2100. 
• RCP 4.52: an intermediate and probably baseline scenario 
more likely than not to result in global temperature rise 
between 2°C and 3°C by 2100 with a mean sea level rise 
35% higher than that of RCP 2.6. Many plant and animal 
species will be unable to adapt to the effects of RCP 4.5 
and higher RCPs. Emissions peak around 2040, then 
decline.
• RCP 8.52: an extreme scenario where global temperatures 
rise between 4.1–4.8°C by 2100. This scenario is included 
for its extreme impacts on physical climate risks as the 
global response to mitigating climate change is limited. 
STRATEGY
Time horizons 
Climate-related scenario analysis
The time horizons of where our climate-related risks and opportunities are expected to  
first occur are:
Short term:  
2024 to 2027
Medium term:  
2028 to 2034
Long term:  
2035 to 2050
Aligned with our current strategic 
planning and incorporates our 
planned capital expenditures.
Aligned to where we will most 
likely see the impact of regulatory 
frameworks such as carbon pricing, 
the technology life cycle and our 
interim emission reduction targets.
Aligned to the UK Government’s Net 
Zero pledge, allowing incorporation 
of the useful life of our property 
assets, physical and transition risk 
time horizons and the Group’s net 
zero target.
These scenarios have been supplemented with additional 
sources that are specific to each risk to inform any 
assumptions included in projections. Our scenario analysis 
includes qualitative, and some quantified impacts where 
the underlying data is available and where the current 
understanding of the risks is robust. We continue to work on 
quantifying our risks and opportunities by regularly reviewing 
the assumptions and estimates required. 
We have analysed the climate-related risks under all our 
chosen scenarios and identified plans to mitigate against 
the impacts of these risks, as well as take advantage 
of opportunities. They have been incorporated into our 
transition pathway to net zero and into brand, management 
and the Board’s strategic framework within our current 
expenditure envelope. We are confident that implementation 
of these actions will result in a business resilient to the 
discussed climate-related risks and well positioned to 
maximise the opportunities identified. 
Our view is that significant financial planning or budgetary 
change as a result of climate change is not likely to be 
required and our emission reduction plan will not incur 
material capital expenditure or operational disruption.
1 
IEA (2023), Global Energy and Climate Model, IEA, Paris https://iea.blob.
core.windows.net/assets/ff3a195d-762d-4284-8bb5-bd062d260cc5/
GlobalEnergyandClimateModelDocumentation2023.pdf
2 
IPCC (2014), Climate Change 2014: AR 5 Synthesis Report. Contribution of Working 
Groups I, II and III to the Fifth Assessment Report of the Intergovernmental Panel on 
Climate Change
Transition risks and opportunities
Net Zero 2050 
(NZE)
Stated Policies 
Scenario 
(STEPS)
Physical risks
RCP  
2.6
RCP 
4.5
RCP  
8.5
<2°C
2.5°C
<2°C
4.1–4.8°C
2–3°C
TCFD 
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Five transitional and two physical climate-related risks have been identified that could have a material 
impact on our business. Three of them, (i) carbon pricing in our own operations (which, to some 
extent, relies on decarbonisation of the UK and South African grids); (ii) carbon pricing in our value 
chain (which relies on decarbonisation across supply chain); and (iii) reliance on third parties for new 
technology for kilns, are the most material to our operations. Our Net Zero Transition Plan and emissions 
reduction initiatives form the basis of our mitigation strategies.
Keys
Time horizon (Short term)
Time horizon (Medium term)
Time horizon (Long term)
Likelihood 
Impact measure (Low)
Impact measure (Intermediate)
Impact measure (High)
Risk rating
RISKS 
Transitional risks
TCFD category: Transition (current and emerging regulation)
Carbon pricing (“carbon tax”) in own operations
The Group operates in multiple jurisdictions, with a focus on 
climate change. We view the implementation of operational 
carbon pricing as a certainty, which is applied to our gas 
and electricity used, particularly in tile manufacturing. We 
expect significant but gradual price increases in the medium 
term, with greater forecast price rises in the NZE scenario. In 
addition, the South African Treasury is considering the use 
of fines if companies exceed their approved carbon budgets. 
Our exposure to carbon taxes is mitigated by our Net Zero 
Transition Plan. We have calculated the costs to the Group 
based on International Energy Agency carbon price forecasts 
across our short, medium and long-term time frames, and in 
the NZE and STEPS scenarios. We assume emissions decline in 
line with our Net Zero Transition Plan (scope 1 and 2 emissions 
reduce by 33.6% by 2028 (from a 2023 base) and by 90% 
by 2040). Our analysis concludes that the impact of carbon 
pricing increases over time and is significantly higher under the 
NZE scenario. 
Mitigation: Key near-term scope 1 actions consist of 
improvements in the tile manufacturing processes, like 
heat recovery systems and energy efficient burners. 
Initiatives to reduce scope 2 include on-site and 
purchased renewable electricity. In 2024, the UK tile 
operation consolidated to use one kiln to fire tiles, 
resulting in significantly less energy used in the production 
process. The post-year end announcement of the sale of 
Johnson Tiles UK will further reduce the Group’s scope 1 
and 2 emissions by circa 15% in 2025.
Business area
Own operations
Time horizon
Medium term
Impact measure
Intermediate (5)
Location
UK and South Africa 
manufacturing brands
Primary potential 
financial impact
Higher costs associated 
with energy
Likelihood
Certain (5)
Risk rating
25
Measurement
Scope 1 and 2 emissions
TCFD category: Transition (emerging regulation)
Carbon pricing in the value chain
Large parts of our supply chain include the processing of 
primary metals and building materials. New, low-emission 
production processes are still being developed for commercial 
use, which could lead to increased costs in our supply chain. 
Emissions-intensive basic materials industries are also exposed 
to global regulatory and policy decisions in the drive to reduce 
emissions, and these changing policies may also impact our 
supply chain. We expect some of the resulting price increases 
to be passed on to our customers but, at this stage, there 
is little visibility on the extent of our ability to so. Using the 
emissions reduction pathway in our Net Zero Transition Plan, 
and carbon price estimates as above, we conclude the impact 
is higher in the NZE scenario.
Mitigation: The diversity of supply sources reduce 
this risk to the Group. Our new Supply Chain Policy 
sets out our expectations to our value chain partners 
on environmental issues, and our Sustainable Product 
Framework aims to reduce the embodied carbon of our 
products. We expect our key suppliers to be ISO 14001 
certified, or working towards an equivalent certification 
standard, as well as implementing energy reduction 
initiatives. In addition, suppliers must attain minimum 
standards for water, waste and biodiversity conservation. 
We engage with our suppliers regularly to consider lower 
embodied carbon inputs (where the raw materials used 
have acceptable technical qualities with lower carbon 
emissions). These are amongst the initiatives in our Net 
Zero Transition Plan that reduces the net impact of 
carbon pricing in our value chain.
Business area
Upstream
Time horizon
Medium term
Impact measure
Intermediate (5)
Location
Global, all brands
Primary potential 
financial impact
Increased cost of purchased 
goods and inbound 
transportation
Likelihood
Certain (5)
Risk rating
25
Measurement
Scope 3 emissions  
(Category 1)
TCFD 
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Keys
Time horizon (Short term)
Time horizon (Medium term)
Time horizon (Long term)
Likelihood 
Impact measure (Low)
Impact measure (Intermediate)
Impact measure (High)
Risk rating
RISKS 
Transitional risks
TCFD category: Transition (market and reputation)
Reliance on third parties or technologies to decarbonise
Achievement of our net zero target in 2040 relies on certain 
factors beyond our control, for instance, the decarbonisation 
of electricity grids, suppliers and retail partners meeting 
decarbonisation timelines and the development of zero 
emissions transportation. In particular, we are reliant on new 
technology to develop alternative fuels to run kilns (e.g. biogas 
or hydrogen) and require the purchase of electricity generated 
from renewable sources in South Africa, which is less readily 
available than in the UK. If competitors are quicker to innovate, 
this may have a negative impact on the Group. We expect this 
risk to be lower in the NZE scenario, where we expect higher 
capital expenditure and research and development spending 
on new technologies to reduce global emissions.
Mitigation: We work collaboratively with retailers and 
engage with governmental and industry bodies to 
shape supply chain decarbonisation policy. We continue 
to invest in research and development and monitor 
the development of low carbon raw materials and 
technologies, in particular, heat and hot air recovery for 
energy-intensive kilns. 
Business area
Own operations and upstream
Time horizon
Medium term
Impact measure
Low (3)
Location
Global, all brands
Primary potential 
financial impact
Higher costs, lower revenue
Likelihood
Certain (5)
Risk rating
15
Measurement
Scope 3 emissions
TCFD category: Transition
Cost of capital linked to sustainability criteria
Providers of capital (investors and banks) are increasingly 
incorporating sustainability into their assessments, which 
represents a risk to the availability and cost of capital. 
The Group’s existing £130m multicurrency revolving credit 
facility (which runs to October 2027) means the risk is 
minimal in the short term. However, over the medium term, 
investors and banks are expected to be more stringent 
and withdraw funding or apply punitive charges if ongoing 
targets on emission reduction are not aligned to their own 
net zero targets.
Mitigation: We continue to engage in dialogue with 
lenders, rating agencies and investors to ensure our climate 
change disclosures are in line with the latest regulatory 
requirements. Our progress towards our own emission 
reduction target of net zero by 2040, as well as disclosure 
of ESG-related metrics and targets, should ensure the net 
impact is minimal.
Business area
Own operations
Time horizon
Medium term
Impact measure
Low (3)
Location
Global, all brands
Primary potential 
financial impact
Higher cost of capital
Likelihood
Likely (4)
Risk rating
12
Measurement
 Scope 1, 2 and 3 emissions, 
UK interest rates
TCFD category: Transition
Customer and consumer pressure
Driven by industry standards and government regulation, 
large retailers and homebuilders require suppliers to be at 
the forefront of embodied carbon reduction and in the 
reduction of energy and water in use by their products. 
Several of our customers now require their suppliers to 
have set SBTi-aligned net zero targets. There is a medium-
term risk that some product lines are no longer of interest 
to customers aligning their product portfolios to zero 
carbon homes and net zero targets. We expect this risk to 
be higher, as customers and consumers apply stringent 
sustainability criteria to their purchasing decisions.
Mitigation: We engage with customers and brands to 
ensure new products are designed to meet changing 
customer requirements, ensuring our targets are aligned 
with theirs and meet internal and external environmental 
requirements. Our new Sustainable Product Framework 
classifies our products against their sustainability criteria 
and enables us the track total revenue derived from low 
carbon products. Specific initiatives include, for example, 
Triton providing consumers a water and energy savings 
calculator and incorporating recycling and minimisation of 
waste into packaging design, and Abode ensuring all new 
products are flow limited and compliant with the Mandatory 
Water Efficiency Labelling Scheme, anticipating customer 
requirements. These actions limit the net impact of this risk.
Business area
Downstream
Time horizon
Medium term
Impact measure
Low (4)
Location
Global, all brands
Primary potential 
financial impact
Lost revenue
Likelihood
Likely (4)
Risk rating
16
Measurement
Scope 3 emissions
TCFD 
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Keys
Time horizon (Short term)
Time horizon (Medium term)
Time horizon (Long term)
Likelihood 
Impact measure (Low)
Impact measure (Intermediate)
Impact measure (High)
Risk rating
TCFD category: Physical (chronic)
Flood risk
The Munich Re Location Risk Intelligence Tool was 
used to assess physical climate risk, and identified six 
sites, especially in the RCP 8.5 scenario, of having a 
high or very high likelihood of flooding. These were 
located in South Africa, the UK and China. Of the six 
sites identified, one (the Grant Westfield headquarters 
in Edinburgh) is a manufacturing facility, and hence 
could have the highest impact due to its significant 
revenue contribution to the Group. The rest are 
sales or administrative in nature and could be more 
easily relocated in case of potential flooding or other 
significantly disruptive climate event.
Mitigation: All our brands have business continuity and 
recovery plans that monitor risks to staff and premises from 
meteorological events. Additionally, most sites have flood 
damage insurance cover with limits that reflect the magnitude 
of risk, and the diversified locations means it is unlikely that 
more than one of the identified sites would flood at any 
given time.
Business area
Own operations
Time horizon
Long term
Impact measure
Low (4)
Location
South Africa, UK, China
Primary potential 
financial impact
Higher costs/disruption 
of production
Likelihood
Unlikely (2)
Risk rating
8
Measurement
Meteorological forecasting
TCFD category: Physical (chronic)
Water scarcity
Despite issues regarding water scarcity persisting in 
Cape Town, South Africa, none of our sites are at 
very high risk of water scarcity. Only in the RCP 8.5 
scenario is one of our 22 sites assessed considered to 
be at ‘very high’ risk of future water stress. This site was 
located within Cape Town, South Africa, and produces 
adhesives for the manufacture of tiles, and is not 
particularly water intensive.
Mitigation: Management closely monitor the supply of water 
as Cape Town has had serious water scarcity issues in recent 
years. To date, this has not impacted production at the facility 
and, therefore, the operation has presented resilience to the risk. If 
insufficient water was available, management would source from 
other locations in South Africa that are also used to manufacture 
adhesives. Additionally, a large water tank was installed at 
the Olifantsfontein site, which is fed from the municipal mains, 
providing storage to smooth out supply challenges.
Business area
Own operations
Time horizon
Long term
Impact measure
Low (3)
Location
South Africa
Primary potential 
financial impact
Higher costs/disruption 
of production
Likelihood
Unlikely (2)
Risk rating
6
Measurement
Annual freshwater 
resource levels
TCFD category: Product and services
Product design – resource efficient manufacturing
We are developing a Sustainable Products Framework 
to enable us to classify our products according to their 
sustainability attributes. Products manufactured through 
an energy efficient processes with recycled raw materials 
are classified as “sustainable” and are part of our Net 
Zero Transition Plan. Our customers increasingly require 
us to provide data on embodied carbon in our products 
and this framework helps us focus our portfolio towards 
products with lower embodied carbon. We also work with 
suppliers to “design out” carbon, continually searching for 
alternative, lower carbon raw materials. We believe these 
actions will, over time, enable us to become preferred 
suppliers to our key customers and grow market share, 
and we expect this opportunity to be larger in the NZE 
scenario, where demand for “sustainable” manufacturing 
processes is higher.
Impact: Our brands have various initiatives underway to 
improve resource efficiency, which will enable us to remain 
market leaders with our environmental sustainability attributes 
a significant competitive advantage.
For example, Grant Westfield, who already have 100% 
recyclable panels, have recently obtained an Environmental 
Product Declaration for their new Naturepanel collection. All 
Naturepanels are FSC certified with a 30-year lifespan. The 
process required Grant Westfield to complete a full life cycle 
analysis, including raw materials, energy, transportation, use 
and disposal. Johnson Tiles UK’s tile manufacturing process 
is carefully calibrated to ensure that every tile manufactured 
contains a minimum of 20% recycled ceramic material as part 
of its pioneering ceramic waste recycling system. 
Business area
Own operations and 
downstream
Time horizon
Medium term
Impact measure
Intermediate (6)
Location
Global, all brands
Primary potential 
financial impact
Increased sales/  
decreased costs
Likelihood
Likely (4)
Risk rating
24
Measurement
Scope 3 emissions, 
revenue from energy efficient 
products  
(green revenue)
OPPORTUNITIES
Physical risks
RISKS 
TCFD 
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Keys
Time horizon (Short term)
Time horizon (Medium term)
Time horizon (Long term)
Likelihood 
Impact measure (Low)
Impact measure (Intermediate)
Impact measure (High)
Risk rating
TCFD category: Products
Product design – resource efficient products
Products that are energy or water efficient will reduce 
customer and consumer energy use and help reduce 
scope 3 emissions. As part of our Sustainable Products 
Framework, we focus resources on the development of 
products that reduce energy and water in use for our 
consumers. Innovative product design is key to continued 
revenue growth and also helps to maintain competitive 
positioning. We expect the size of the opportunity to be 
higher in the NZE scenario as demand for sustainable 
products increases and consumers are focused on their 
own carbon footprints.
Impact: To maximise this opportunity, we target research, 
development and marketing spend and collaborate with key 
clients to develop and sell best-in-class, resource-efficient 
products. Triton’s eco models save water and energy compared 
to more conventional showers. Triton’s new ENVi® shower is 
designed to help customers make water and energy savings. 
ENVi® is externally certified with an eco button, which reduces 
shower time by one minute, saving water, money and reducing 
the customer’s carbon footprint.
Abode’s Naturale Aquifier tab was shortlisted for ‘Water 
Saving Domestic Product of the Year’ at the Energy Saving 
Awards 2023. It includes a water flow limitation and an energy 
saving cold start valve, helping to save water and energy use, 
as well as replacing single use plastic water with in house 
filtered water.
Business area
Own operations and 
downstream
Time horizon
Medium term
Impact measure
High (8)
Location
Triton, Abode
Primary potential 
financial impact
Increased sales
Likelihood
Likely (4)
Risk rating
32
Measurement
Scope 3 emissions,  
revenue from energy efficient 
products  
(green revenue)
TCFD category: Resource Efficiency
Water, energy, waste savings
Energy
Our near-term decarbonisation profile includes 
opportunities for energy efficiency and electricity savings. 
The most significant saving this year has been the “right 
sizing” of manufacturing at Johnsons Tiles UK, moving 
production to just one kiln. The announcement post-year 
end of the sale of Johnson Tiles UK will further reduce the 
Group’s energy use next year.
Impact: This will significantly reduce Johnson Tiles’ 
energy usage along with measures like re-using the heat 
from the kiln in prior production stages like spray drying 
and technologies like retrofitting more efficient burners. 
In the UK, 96% of electricity is currently sourced from 
renewable contracts.
Water
Various opportunities and initiatives exist to reduce water 
usage across the Group.
Impact: Johnson Tiles UK consumes large quantities of 
water in the tile manufacturing process. Various initiatives 
are underway aimed at re-using up to 30% of the total 
factory usage and removing water from parts of the 
production process. The sale of Johnson Tiles UK in 2025 
will reduce the Group’s overall water usage going forward.
Water storage tanks for harvesting rainwater have been 
installed in South Africa, as well as water filtration systems 
to provide safe drinking water to stores, all reducing 
water usage. 
Waste savings
Norcros aims to reduce and recycle waste products and 
packaging wherever possible. 
Impact: Triton is part of the Distributor Takeback Scheme, 
which facilitates return of product from direct purchasers 
rather than ending up in the household waste stream. 
There has been a significant drive to reduce waste to landfill at 
Johnson Tiles, where fluorescent tubes are now recycled rather 
than going to landfill, in line with the latest environmental 
legislation. Additionally, local businesses now utilise their 
waste tiles as land rehabilitation. The waste tiles were exposed 
to extensive testing to ensure they are legally permitted to be 
used for this purpose. 
Packaging accounts for circa 5% of waste generated by 
the Group. We aim to reduce the environmental impact of 
our packaging through reducing packaging in absolute 
terms, using more recycled content and eliminating single 
use plastics. Merlyn has converted two ranges of its shower 
enclosures to use recyclable packaging, eliminating single use 
plastics and converting to paper/card based solutions.
Business area
Own operations
Time horizon
Medium term
Impact measure
High (8)
Location
Global, all brands
Primary potential 
financial impact
Decreased costs
Likelihood
Likely (4)
Risk rating
32
Measurement
Water and waste costs 
per annum, scope 1 and 2 
emissions
OPPORTUNITIES
TCFD 
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Keys
Time horizon (Short term)
Time horizon (Medium term)
Time horizon (Long term)
Likelihood 
Impact measure (Low)
Impact measure (Intermediate)
Impact measure (High)
Risk rating
OPPORTUNITIES
TCFD category: Energy source
Green generation
We aim to reduce our reliance on third-party electricity. 
This offers an opportunity to become less dependent 
on the national grid which, particularly in South Africa, 
has a low proportion of renewable energy. We expect 
this opportunity to be more significant under the NZE 
scenario, with increased investment in alternative energy 
technologies forecast, which should reduce unit costs. 
Impact: We are targeting generation of our own renewable 
energy through an on-site solar PPV at Olifantsfontein, South 
Africa. We estimate that, cumulatively over a 20-year period, 
this could save circa 12,400 tonnes of CO2. Tile Africa will be 
installing solar panels into four stores this year and all new 
lease agreements will require landlords to commit to solar 
installations. We are also investigating purchased renewable 
electricity in our remaining brands in both the UK and South 
Africa, which could reduce our market-based emissions to 
zero. In South Africa, contracting guaranteed renewable 
electricity supply via long-term power purchase agreements is 
one of the largest opportunities for us.
Business area
Own operations
Time horizon
Medium term
Impact measure
Intermediate (5)
Location
Global, all brands
Primary potential 
financial impact
Decreased operating costs
Likelihood
Likely (4)
Risk rating
20
Measurement
Energy used from  
renewable sources
TCFD category: Resource efficiency
Transportation
Decarbonisation of our distribution and depot fleets 
would help to reduce scope 1 emissions and is a key 
component of our Net Zero Transition Plan. This may 
require transitional investment and further technological 
development is required, especially for zero emissions 
heavy goods vehicles. We expect this opportunity to be 
more significant under the NZE scenario, with increased 
investment in alternative energy technologies forecast 
which should reduce unit costs.
Impact: Various brands have already made plans to 
make their fleets more sustainable. Several brands have 
already increased the number of electric vehicles in their 
fleet as well as installing electric vehicle chargers. Croydex 
has upgraded all but one of company cars to electric 
vehicles and implemented a cycle to work scheme to 
incentivise employees to cycle to work, as well as reducing 
commuting emissions. Last year 53% of VADO’s fleet was 
diesel and 18% was electric and, by the end of 2024, this 
has improved to only 13% of the fleet being diesel, with 
50% electric and the rest petrol hybrid.
We also expect our third-party logistic suppliers to move 
away from internal combustion engines to electric vehicles, 
thus reducing our scope 3 upstream and downstream 
transportation and distribution emissions, although we expect 
the bulk of this reduction in the medium term. We are reliant on 
global trends in this area and our Net Zero Transition Plan to 
2040 includes a reduction in the carbon intensity of inbound 
and outbound freight.
Business area
Own operations, upstream 
and downstream
Time horizon
Near/medium term
Impact measure
Low (4)
Location
Global, all brands
Primary potential 
financial impact
Decreased costs
Likelihood
Likely (4)
Risk rating
16
Measurement
Scope 1 and 3 (upstream 
and downstream 
transportation and 
distribution)
METRICS AND TARGETS
Our full carbon footprint is reported in alignment with the 
Greenhouse Gas Protocol on page 77. In addition, we report 
on our emissions intensity, total consumption of electricity, 
renewable electricity, gas and water, and treatment of waste on 
pages 77 and 86. We continue to monitor our climate exposures 
and action plans through our risk management framework and 
governance structure. Our main climate-related objectives are 
monitored through our ESG MI Framework through the year 
and reported to and reviewed by the Board.
This year, we have set science-based targets across scopes 1,2 
and 3, which were validated by the SBTi in January 2024 and 
affirm our long-term commitment to net zero across the value 
chain by 2040. In addition, we have introduced ambitious 
interim targets for 2028, with specific targets for each brand 
that provide a clear path to emission reduction through to 
2028 and beyond. For further details on our climate targets 
and Net Zero Transition Plan, see pages 80 to 83.
TCFD 
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STRATEGIC REPORT
STRATEGIC REPORT

Risk management 
Supporting sustainable business 
objectives through embedded and 
proactive risk management.
The proactive management of risk remains a priority for 
the Group to help sustain the success of the business 
in the future. There is a range of potential risks and 
uncertainties that could have a material impact on the 
Group’s performance. The objective of our risk management 
framework is to support the business in meeting its strategic 
and operational objectives through the identification, 
monitoring and appropriate treatment of risks within clearly 
defined risk appetite levels for each risk category.
Our principal risks are shown below:
What we monitor 
Risk landscape
CURRENT RISKS:
Risks that could affect our business, employees, 
customers, supply chain and other stakeholders, 
including the environment, and impact the achievement 
of our strategic and operational goals
EMERGING RISKS:
“New” risks with relatively unclear potential future 
impact or likelihood, identified through the embedded 
internal risk assessment process
Risk categories
• Strategic
• Environmental, social and governance  
(includes climate change)
• People
• Commercial
• Operational
• Financial
• Information technology and cyber security
• Regulatory and legal
• Fraud
• Health and safety
What we assess
Risk appetite: Acceptable level of risk, defined by the 
Board, for each category of risk
Risk ownership: Each risk has a named owner
Risk scoring: Each risk is assessed in terms of its 
financial and reputational impact, and its likelihood, 
using a standard scoring scale
Inherent (gross) risk score: Assessment before 
mitigating controls or actions are applied or taken
Residual (net) risk score: Assessment after mitigating 
controls or actions are applied or taken
Actions: Required actions taken, or planned, to address 
any risks that exceed acceptable risk appetite, including 
defined timelines and clear ownership
Low
High
Minor
Severe
Impact
Likelihood
1
5
6
7
8
11
10
9
12
3
2
4
Mitigated risk scores
Risk management framework
How we manage risk
Our risk management activities form part of a flexible 
and robust governance framework, which is owned by 
the Board, overseen by the Audit and Risk Committee 
and embedded at an operational level. It consists of the 
following key elements:
Defined risk responsibilities:
BOARD:
Overall responsibility for the risk management 
framework. Defines the Group’s Risk Management 
Policy, sets risk appetite levels for each risk category 
and provides leadership on the Group’s risk culture
AUDIT AND RISK COMMITTEE 
Provides oversight, challenge and independent 
assurance on the risk management framework
MANAGEMENT 
Day to day operational management of risk following 
Group policies and embedded reporting procedures
Defined risk policies and reporting 
procedures:
• Formal Board-approved Group Risk  
Management Policy 
• Defined risk appetite levels and metrics for each 
category of risk
• Standardised, regular risk reviews and embedded 
risk reporting 
• Divisional support from Head of Group Internal 
Audit and Risk Assurance
Risk management process
Integrated top-down and bottom-up risk 
management process
Risk management framework independent  
oversight and challenge
Review management of material risks
Group Audit and Risk Committee
Provide independent, objective assurance
Facilitate business risk reviews
Reporting on principal risks and uncertainties
Group Internal Audit and Risk Assurance
Risk monitoring and reporting
Regular review and updating of risk registers
Group and brands
Strategic risk management
Identification, review and management of 
Group risks
Group
Operational risk management
Update and maintain risk registers, reflecting key 
risks identified and the treatment of each risk 
including any mitigating actions taken
Brands
Informing
Reporting
1   Acquisitions
7   Reliance on  
production facilities
2   Stakeholder  
requirements and  
reporting requirements
8   Loss of key  
supplier
3  Staff retention  
and recruitment
9  Exchange  
rate risk
4  Market  
conditions
10  Funding and  
liquidity risk
5  Loss of  
key customers
11  Pension  
scheme risk
6  Competition
12  Cyber  
security
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Our risk management framework enables identification of the principal risks 
and uncertainties that we consider may threaten the Group’s business model, 
future performance, solvency or liquidity. 
These are explained in further detail in the following table, 
including how they are being managed. The Board has 
carried out a robust assessment of the principal and emerging 
risks and taken them into consideration when assessing the 
long-term viability of the Group and Company on page 117. 
The list does not comprise all the risks that the Group may 
face, and they are not listed in any order of priority. 
In recent years, several of our principal risks were impacted 
by the COVID-19 global pandemic. The perceived risk from 
such pandemics has now diminished to such an extent that 
it is no longer deemed to be a principal risk. We do, however, 
continue to assess the potential impact and likelihood of 
another pandemic in our risk registers.
This report is presented in an environment characterised by 
significant known and unknown geopolitical and economic 
uncertainty and risk. We will not address this as a specific risk, 
instead covering the potential impact within our individual 
principal risks.
Strategic Risks 
Risk
Risk Description
Impact
Mitigation
Risk movement
Link to strategy
1  Acquisitions
Part of the Group’s strategy is to grow through selective 
acquisitions. 
The impact of significant global events may affect the 
cost, timing or availability of potential acquisitions, and the 
availability of equity or bank funding. However, such events 
may also provide additional opportunities that would not 
otherwise have existed.
The Group might fail to successfully integrate acquisitions into 
its existing business model.
The operational performance 
of acquired businesses may not 
reach expectations, impacting 
Group profitability and cash flow, 
as well as affecting the Group’s 
reputation.
The Group has detailed target appraisal procedures in place, including appropriate due 
diligence, and has senior management experienced in M&A work. The Group also has 
robust Board approval procedures in place to ensure independent review of proposals. 
When evaluating acquisitions, the Board considers the current size, strength and diversity 
of the existing business, and seeks not to place undue reliance on any one of its brands.
Integration plans are finalised prior to acquisitions completing to ensure newly acquired 
businesses are integrated efficiently and swiftly after acquisition. Group Internal Audit and 
Risk Assurance conducts post-integration audits to ensure operations are fully integrated. 
Past acquisitions provide demonstrable evidence of the Group’s ability to successfully 
integrate new businesses.
Stable
Environmental, social and governance (ESG) risks
2   Stakeholder 
requirements 
and reporting 
requirements
The need to develop more sustainable ways of doing business 
is vital. Investors, customers and a wide range of other 
stakeholders are increasingly wanting to form relationships with 
companies that have a clear plan and framework to improve 
their Environmental, Social and Governance (ESG) credentials.
A significant part of ESG risk is related to climate change and 
the potential effects of both physical and transition climate-
related risks. See the TCFD section on pages 90 to 105.
There is a risk from failing to meet increasing regulatory and 
reporting requirements.
Failure to adequately mitigate 
ESG risks or to satisfactorily 
meet reporting requirements 
could lead to the Group losing 
customers, investors or support 
from other stakeholders, which 
would negatively impact our 
reputation, future profits or 
funding opportunities that could 
further limit future growth.
The Group continues to focus on providing sustainable value creation whilst being 
committed to operating in an ethical and responsible manner with the highest standards 
of corporate governance. 
The Group has an established ESG governance structure and we continue to embed this 
through the development and implementation of Group policies, strengthening carbon 
data reporting and developing our wider ESG reporting capabilities (see the ESG section 
on pages 48 to 89 for further details of how this risk is being managed).
Stable
Link to strategy 
M&A
Organic 
growth
Operational 
excellence
ESG
PRINCIPAL RISKS AND UNCERTAINTIES 
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People risks
Risk
Risk Description
Impact
Mitigation
Risk movement
Link to strategy
3   Staff 
retention and 
recruitment
The Board’s paramount concern as regards our people is to 
keep them safe. Our approach to the management of health 
and safety is set out on pages 57 and 58. However, our 
principal risk relating to people is retention and recruitment. At 
year end, the Group employed 2,257 people worldwide. The 
Group’s ability to grow and increase its market share depends 
significantly on its continuing ability to recruit and retain highly 
skilled employees in each area of its activities and to be an 
employer of choice in the communities in which it operates.
The current employment landscape, including high levels of 
employment, rising inflation, increasing national minimum and 
living wage rates and flexible working demands, continues 
to present uncertainty in the recruitment and retention of 
appropriately skilled employees.
Future growth plans may 
be restricted or delayed 
by difficulties experienced 
in recruiting and retaining 
appropriate employees.
Group policy is to remunerate employees with competitive salaries, appropriate bonus and 
incentive schemes, Sharesave and share option schemes and a range of other benefits.
Executive and key management are incentivised through an Approved Performance Share 
Plan (APSP). A grant of options under the APSP has taken place annually since 2011.
The Group is focused on developing and adding to its existing talent pool. We offer employees 
appropriate training and development opportunities, including across our devolved 
organisation structure, and we have a demonstrable track record of internal promotion.
A Chief People Officer role was created last year. For further details on how we are 
continuously improving pay and benefits for our teams, see the Chief People Officer’s 
report on pages 44 to 47.
Stable
 Commercial risks 
4   Market 
conditions
Demand in our markets is dependent on new building activity and 
repair, maintenance and improvement (RMI) activity in both the 
public and private sectors. This is, in turn, influenced by a range 
of geo-political and macroeconomic factors affecting consumer 
confidence and government spending policy in our key markets. 
The outcomes of national elections in both South Africa and the 
UK could affect housing and other policies in those markets.
The global economy remains slow to recover from the impact of 
the pandemic. Other negative factors include high inflation, cost 
of living increases, interest rate uncertainty and the conflicts in 
Ukraine and the Middle East, which have affected energy and 
food prices, and had an impact on sea freight routes.
Demand for our brands, which 
are mid-premium positioned and 
therefore less cyclical, remains 
robust despite these geo-political 
and macroeconomic pressures. 
However, demand could still 
weaken in the short to medium 
term if consumers’ discretionary 
spending patterns were to 
change, impacting profitability 
and cash generation.
Whilst we can’t directly affect the likelihood of the global risks noted materialising, there 
are several mitigating factors in place that could limit the impact of potential changes in 
consumer spending patterns on the Group. These include the breadth of products offered, 
the geographical spread of our businesses, a flexible cost base and supply chain, investment 
in new product development and the replacement cycle of several of our key products.
The effects of wider geo-political risks, such as increases in cyber security and climate 
change uncertainty, are addressed more specifically elsewhere, where relevant.
Stable
5   Loss of key 
customers
While the Group has a diverse range of customers, there are 
certain key customers that account for higher levels of revenue.
The current market conditions noted elsewhere may have 
similar effects on key customers who could go out of business 
or change their business models, e.g. they may move to an 
online, or other alternative, model and we may miss this 
opportunity if we fail to adapt to such changes.
Many of the contractual 
arrangements with customers are 
short term in nature (as is common 
in our markets) and there exists a 
risk that the current performance 
of a business may not be 
maintained if such contracts were 
not renewed or extended or were 
maintained at lower volumes due 
to a decline in economic activity 
or our failure to provide goods or 
services in the way a customer 
requires us to do so.
The importance of relationships with key customers is recognised and managed by senior 
management within the Group, who have direct and regular access to their counterparts at 
the highest levels of management.
Our ESG strategy and credentials have been developed to meet our key customers’ 
expectations of their suppliers.
Rebate schemes and incentive programs help maintain key relationships in a competitive 
market situation.
The Group stresses its key selling points, beyond product price and quality, such as 
continuity of supply, the financial strength of the Group and the level of customer service, 
to help maintain relationships. As well as an excellent product offering, the Group is also 
able to assist with customers’ sourcing, storage and logistics requirements.
Each of our businesses continues to develop and evolve its digital and online offering in 
response to the changing trading environment.
Stable
Link to strategy 
M&A
Organic 
growth
Operational 
excellence
ESG
PRINCIPAL RISKS AND UNCERTAINTIES 
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Commercial risks continued
Risk
Risk Description
Impact
Mitigation
Risk movement
Link to strategy
6   Competition
The Group operates within a highly competitive environment 
in all its markets; this creates several risks, as well as a range of 
opportunities if risks are managed well. 
The actions of our competitors, including their marketing 
strategies and new product development, could lead to them 
gaining competitive advantage in key products and markets.
The Group recognises that there 
is a risk to its results and financial 
condition caused by the actions 
of its competitors, as well as by its 
own actions or inaction.
To help identify and manage such risks and opportunities, the competitive environment, the 
specific business marketplace and the actions of competitors are reviewed and discussed 
at both Group and operating division Board meetings. 
In addition, each market is carefully monitored to identify any significant shift in policy by 
any competitor, any change in the routes to market, any change in consumer tastes, or any 
indication of new competitors and/or new product technology entering the market.
We proactively counter the threat from competitors through our own investment in innovative 
new product development, by registering and protecting our intellectual property rights, and 
by constantly striving to improve our product and customer service offerings.
We have in-house specialists who consider changes in regulations, such as the water heating 
conditions of the Future Homes Standard, and work hard to meet the demands of consumers.
Increasing
Operational risks
7   Reliance on 
production 
facilities 
The Group operates a number of facilities for the manufacture 
of tiles and adhesives.
If any of these facilities (including 
technology used to operate 
them) were to fail, the effect on 
the Group could be significant.
In May 2024, the Group sold its UK tile manufacturing operation, Johnson Tiles UK, to the 
existing management team. This moves the Group towards an increasingly capital-light 
operating model, like that in place at Merlyn and Grant Westfield.
This has significantly mitigated the risks associated with dependence on production 
facilities across our brand portfolio.
In South Africa, where we continue to manufacture tiles and adhesives, there remain well-
established preventative maintenance programs in place, as well as a comprehensive and 
flexible “annual shutdown” program throughout the manufacturing operations.
Finished goods inventory holdings across the operations continue to provide limited 
“buffer” stocks in the event of operational failure. 
Business continuity and disaster recovery plans have been developed, are in place and  
are tested. 
Additionally, a business interruption insurance policy is in place to mitigate losses caused 
by a serious insurable event affecting manufacturing capability.
Decreasing
8   Loss of key 
supplier
The Group’s extended supply chain, with its dependency on 
interconnected third parties for manufacturing, has several 
potential points of failure. Raw materials, components and 
energy represent a significant proportion of the Group’s input 
costs. The potential lack of availability of, or poor quality 
standards in, these key elements represents a significant risk. 
Reliance on a single supplier within the supply chain, or on 
several key suppliers in close geographical proximity, could 
lead to a failure to acquire the required quantity or quality of 
essential resources or products. 
There are increasing risks associated with the geo-political 
landscape in respect of the West’s relationship with 
China, regarding its stance on Taiwan. This could lead to a 
deterioration in relations with China, including possible trade or 
other economic sanctions. 
The lack of supply of raw 
materials or components such 
as electronics, clay, sand, 
glass, brassware or gas and 
electricity, could have significant 
impacts on the Group’s ability to 
manufacture or procure product. 
The risk of energy supply 
interruption is elevated in South 
Africa as its utility infrastructure 
is less well developed than in 
the UK.
The Group manages supply chain risks through long-term relationships with key suppliers, 
audits of key suppliers, dual supply of critical materials or components, where considered 
appropriate, and holding appropriate levels of finished goods stock.
Our businesses actively manage their supply chains and monitor input costs whilst liaising 
with their customers. They mitigate risks through proactive sourcing and pricing strategies.
The Group maintains strict product quality standards and has dedicated procurement and 
quality control resource in China to ensure these standards are adhered to. The Group 
aims to mitigate risks on energy supply where these arise. The Group regularly reviews 
the geographical concentration of its supplier base and mitigates risks arising where it is 
commercially and economically practical to do so.
Increasing
Link to strategy 
M&A
Organic 
growth
Operational 
excellence
ESG
PRINCIPAL RISKS AND UNCERTAINTIES 
CONTINUED
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Financial risks
Risk
Risk Description
Impact
Mitigation
Risk movement
Link to strategy
9   Exchange  
rate risk
The Group’s financial performance is subject to the effects 
of fluctuations in foreign exchange rates. In particular, the 
Group sources a significant proportion of its components 
and goods for resale from the Far East and Europe, which are 
denominated in foreign currencies (primarily the US Dollar, Euro 
and Renminbi).
Should Sterling or the South 
African Rand weaken against 
these currencies, this could 
result in an increase in future 
input costs.
The Group typically seeks to hedge its foreign exchange transactional flows for up to 12 
months forward, which largely removes the effects of day to day exchange rate volatility 
on our businesses.
Regular monitoring of exchange rates and market conditions, together with frequent 
dialogue with suppliers, allows our businesses time to negotiate revised commercial terms 
with customers to mitigate the impact of longer-term changes in exchange rates.
The Group may, where it is considered appropriate, denominate some of its borrowings in 
other currencies to hedge translational asset risk. 
Stable
10   Funding and 
liquidity risk
The Group’s ability to grow and adapt its business is 
dependent, in part, on its ability to source funding through 
bank financing facilities. Whilst the Group extended its rolling 
credit facility and now has committed funding until October 
2027, it is possible that the Group may find it difficult to obtain 
financing on commercially acceptable terms in the longer term.
The inability to source adequate 
longer-term funding could impact 
our longer-term growth strategy, 
whilst a breach of one or more 
of the banking covenants 
could result in the Group’s debt 
becoming immediately repayable.
The Group completed a refinancing of its banking facilities in 2022. We re-forecast our 
liquidity and funding requirements and covenant performance monthly. Senior Executives 
and brand management teams review, monitor and track short-term liquidity weekly and 
covenant performance monthly.
We maintain appropriate headroom against our borrowing facilities and covenants, 
maintain strong working capital and capital expenditure controls and have disciplined 
planning, budgeting and forecasting processes.
Stable
11   Pension  
scheme risk 
The Group’s pension position is subject to a number of risks 
including changes in interest rates, asset values, inflation and 
mortality (see note 24 for more detail).
These risks could increase the 
assessed pension scheme liability 
adversely or affect the funding 
of the defined benefits under the 
scheme and, consequently, the 
Group’s funding obligations.
The scheme was closed to new members and future accrual with effect from 1 April 2013 
and replaced by an auto-enrolment compliant defined contribution scheme. Risks from rising 
costs of providing a final salary pension scheme have, therefore, been materially reduced.
All asset investments are managed by professional fund managers and a diverse asset 
portfolio is maintained to spread risk and return.
Executive Management regularly monitors the funding position of the scheme and is 
represented on the Trustee board to monitor and assess investment performance and 
other risks to the Group.
The Group considers each valuation (IAS 19R and technical provisions basis) and 
reassesses its position regarding its pension commitments in conjunction with external 
actuarial advice. 
The Group’s financial results show a net surplus in this scheme, as at 31 March 2024, of 
£13.0m (2023: surplus of £14.9m) assessed in accordance with the accounting standard IAS 
19R. The present value of scheme liabilities decreased by £10.0m due to benefit payments 
made in the year, offset by a decrease in the discount rate to 4.85% (31 March 2023: 4.9%). 
The assets’ value reduced by £11.9m due to benefit payments made in the period.
In 2022, the Group reached agreement with the Trustee on the 2021 triennial actuarial 
valuation for the UK defined benefit scheme and on a revised deficit recovery plan. The 
actuarial deficit at 31 March 2021 was £35.8m (2018: £49.3m). Deficit repair contributions 
were agreed at £3.8m per annum from 1 April 2022 to March 2027 (increasing with CPI, 
capped at 5%, each year). The deficit repair contributions in the current year were £4.0m. 
The next triennial actuarial valuation is expected to take place during the year ending 
31 March 2025.
Decreasing
Link to strategy 
M&A
Organic 
growth
Operational 
excellence
ESG
PRINCIPAL RISKS AND UNCERTAINTIES 
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Information technology and cyber security risks
Risk
Risk Description
Impact
Mitigation
Risk movement
Link to strategy
12   Cyber 
security
The Group relies on certain automated processes and systems 
to manage data and conduct its business. The increasing 
sophistication of cyber crime and data-loss incidents, along 
with data protection legislation requirements, present risks 
to all organisations. The risk from state-backed cyber attacks 
continues with ongoing world conflicts.
Remote and home working continues to present risks 
due to system access from potentially less secure working 
environments and unfamiliar working practices.
A major failure of systems or a 
successful cyber attack could 
result in a temporary inability to 
conduct operations or a loss of 
commercial or personal data. 
Such an incident may result in 
regulatory breaches, financial 
loss, operating disruption or 
damage to the reputation of 
the Group.
Last year, a cyber security specialist company carried out an independent evaluation of our 
cyber security maturity. That led to improvement roadmaps being established for each brand, 
and for the Group as a whole, which we have continued to work on throughout the year to 
further improve our cyber security posture. We have enhanced our approach to vigilance 
and resilience, to complement our existing risk prevention measures, which include security 
tools and methods such as virtual private networks and multi-factor authentication.
During the year, we invested in a third-party Managed Detection and Response service to 
monitor our networks for unusual activity and act swiftly in the event any is detected.
Each brand remotely backs up its data and undertakes annual manual penetration testing 
conducted by a certified third party. We conduct regular vulnerability scanning of internal 
and external IP addresses and our websites.
Group data protection policies and procedures are in place meeting UK and South Africa 
data protection legislative requirements. Data protection representatives have been 
nominated at each business to help co-ordinate the Group’s approach to data protection 
and provide local advice. 
The Group operates an annual online awareness training program for all system users 
covering cyber security, information security and data protection. This has been enhanced 
by the addition of an externally-managed security awareness training program, providing 
year-round cyber security awareness training for all information system users.
A third-party specialist incident response provider is retained to assist the Group with an 
appropriate and quick response to any cyber or data breach incidents that may occur.
During the year, a comprehensive IT disaster recovery scenario exercise was undertaken 
with third-party experts facilitating Board members, senior leadership team members and 
IT and cyber teams through an exercise to assess readiness for a cyber attack.
Stable
Viability statement
In accordance with provision 31 of the 2018 revision of 
the UK Corporate Governance Code, the Directors have 
assessed the viability of the Group over a longer period 
than the 12 months required by the “going concern” 
provision. Taking into account the Group’s current position 
and the nature of the principal risks and uncertainties it 
faces, the Board has decided to assess the viability of the 
Group over a three-year period to 31 March 2027. The Board 
considers this period appropriate as it believes it is not 
possible to credibly forecast beyond this time horizon and it 
is also the period over which long-term incentives are set for 
Executive Directors and senior management. 
A viability statement financial model was developed on 
a bottom-up basis by taking the output of the annual 
budgeting process built up by individual brands, subjected 
to review and challenge by the Board, and then applying 
conservative general and business-specific assumptions to 
build years two and three. The Board considers the outputs 
from this financial model, including the Group’s cash flows, 
headroom under existing financial facilities, dividend 
cover and other key financial ratios over the three-year 
period. The financial model has then been stress tested by 
modelling the most extreme but plausible scenario, that 
being a global pandemic similar in nature to COVID-19, 
which, at its peak, saw a revenue reduction of 25% on 
the prior year over a six-month period. The Directors have 
considered the impact of this scenario on the Group’s 
financial performance (specifically headroom on our 
financial facilities and covenants) after taking account 
of mitigating actions that could be made, with the result 
being that the Group maintains the necessary liquidity 
levels and complies with the facility covenants despite the 
impact of significant declines in revenue, earnings, cash 
outflows and increasing leverage.
Reverse stress testing has also been applied to the model, 
which represents a further decline in sales compared 
with the reasonable worst case. Such a scenario, and the 
sequence of events that could lead to it, is considered to 
be implausible and remote.
Therefore, the Directors have a reasonable expectation 
that the Group and Company will be able to continue in 
operation and meet their liabilities as they fall due over the 
period to March 2027.
Link to strategy 
M&A
Organic 
growth
Operational 
excellence
ESG
PRINCIPAL RISKS AND UNCERTAINTIES 
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Engaging with our stakeholders
Statement by the Directors in relation to their statutory duty in accordance with Section 172(1) of the 
Companies Act 2006. 
Section 172 statement
The Board of Directors of Norcros plc consider that they, both 
individually and collectively, have acted in a way that would 
be most likely to promote the success of the Company for 
the benefit of its members as a whole (having regard to the 
stakeholders and matters set out in Section 172(1) (a–f) of 
the Companies Act 2006) in the decisions they have taken 
during the year ended 31 March 2024. 
In making this statement, the Directors have had regard 
to the longer-term consideration of stakeholders and the 
environment and have taken into account the following:
a. The likely consequences of any decisions in the long term
b. The interests of the Company’s employees
c. The need to foster the Company’s business relationships 
with suppliers, customers and others
d. The impact of the Company’s operations on the 
community and the environment
e. The desirability of the Company maintaining a reputation 
for high standards of business conduct
f. The need to act fairly as between members of the Company
The Board’s understanding of the interests of the Company’s 
stakeholders is informed by the program of stakeholder 
engagement detailed below. Section 172 considerations are 
embedded in decision making at Board level and throughout 
the Group. The Directors fulfil their duties by ensuring that 
there is a strong governance structure and process running 
through all aspects of the Group’s operations. The strategy 
for the Group has been carefully considered by the Board in 
conjunction with the Group’s Executive Management teams.
The Board dedicates time for it to consider all stakeholder 
interests, primarily those of its shareholders as a whole, but 
also employees, suppliers, customers and the members of the 
Group’s pension schemes. All these stakeholders, amongst 
others, have been impacted in different ways by the global 
economic and other challenges facing the Group, and the 
Board has had regard to this and has formulated a number of 
measures to address stakeholder interests in a balanced way.
Board information
The information used by the Board in its decision making is 
extensive and includes:
• publicly available information on market trends, competitor 
activity and analyst reports;
• professional experience and qualifications;
• training and induction;
• monthly provision of Board papers including financial and 
non-financial information; and
• advice and presentations by internal and external subject 
matter experts.
Strategic considerations
Section 172 considerations are taken into account in the 
Board’s strategic discussions.
• The Board ensures that it has the information it needs 
to support its decision making. Further information is 
collected if required.
• Board discussions take place based on this information 
and in consideration of the long-term impacts on the 
Group and all its stakeholders.
• If circumstances change, the Board will revisit its initial 
consideration and make changes accordingly.
Board decision making
Once a decision has been made, an action plan is created 
that includes the consideration of stakeholders:
• The decisions are implemented following the action plan 
with regular progress meetings.
• Feedback from relevant stakeholders is shared with 
the Board.
• The impact of the decision is reviewed and learning points 
are communicated.
Our commitment to excellent customer service 
remains critical to our success.
Why it is important to engage with this 
stakeholder group:
• We engage to develop customer-focused solutions, 
ensuring the Group understands and responds to 
evolving customer needs. This helps us retain our 
customers and attract new ones.
• We also engage with customers to understand the 
environmental challenges they face.
• We engage to reinforce our customer-focused 
culture, delivering excellent customer service.
How Norcros engaged in the year:
• We engaged through our experienced customer 
service teams, engaging with customers on a 
daily basis and regular monitoring of performance 
against service level agreements and quality 
standards.
• We attended the KBB exhibition with 
complementary stands to show customers how our 
products can work together.
• We welcomed customer visits to our showrooms to 
demonstrate our products in action and to receive 
feedback.
How Norcros responded:
• Investment in systems in areas such as sourcing 
and customer service to enhance the customer 
experience.
• We proactively invested in inventory to protect our 
service and stock availability in light of continued 
supply chain challenges. 
• New product launches in response to customer 
needs, for example the launch of Triton’s 
ENVi® shower and VADO’s Cameo bathroom 
furniture range.
• Obtaining accreditations such as WRAS approval 
so that our hot water taps can be used in new 
build markets.
 READ MORE ABOUT OUR CUSTOMERS ON  
PAGES 10 AND 11
Shareholder support for our strategy is essential for 
the Group’s long-term success. 
Why it is important to engage with this 
stakeholder group:
• We aim to provide a transparent, clear and 
consistent message on both our performance and 
our plans to create value, across our communication 
channels.
• We engage to ensure the Group responds to the 
changing needs and interests of shareholders and 
to ensure our strategy remains relevant.
How Norcros engaged in the year:
• We engaged through investor roadshows and 
gave our shareholders the opportunity for contact 
with our Board on a regular basis.
• Changes to the Directors’ remuneration policy 
were discussed with shareholders before being 
finalised.
• In May 2024, we held a Capital Markets Event. For 
more information, see the Capital Markets Event 
case study on page 122.
How Norcros responded:
• The formulation of our Directors’ remuneration 
policy and subsequent amendments reflected the 
shareholder discussions.
• Engagement with our shareholders influenced our 
acquisition, capital investment and progressive, 
albeit prudent, dividend policies.
• The latest strategy and targets were presented to 
shareholders and the updates were understood 
and well received.
• The acquisition of the Grant Westfield business 
in 2022 was partly funded through equity, 
the demand for which was extremely strong, 
demonstrating continued support for the Group’s 
M&A strategy.
 READ MORE WHY INVEST IN NORCROS ON  
PAGES 14 AND 15
Customers
Shareholders
STAKEHOLDER ENGAGEMENT
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At Norcros, sustainability underpins our entire 
business strategy. We aim to manage our societal and 
environmental impact by conducting business to the 
highest standards as well as using resources more 
efficiently. 
Why it is important to engage with this 
stakeholder group:
• We engage to better understand environmental 
challenges and how we can contribute to meeting 
them and minimise the impact of the Group on 
the environment.
• This also enables us to adhere to relevant 
environmental legislation and regulations and 
to ensure that high environmental standards are 
respected at each of the Group’s sites. 
How Norcros engaged in the year:
• We worked with our customers and suppliers to 
improve the efficiency of our operations.
• We engaged with customers, suppliers and other 
stakeholders to understand the environmental 
challenges they face and look for ways to improve 
the efficiency of our businesses.
• We ensured that our near term and net zero 
emission targets were validated and approved by 
the Science Based Targets initiative (SBTi).
How Norcros responded:
• We launched design-led sustainable products such 
as the ENVi® shower, our first Climate Partner 
Certified product.
• We are developing a Sustainable Products 
Framework so we can consistently measure and 
report on the sustainability of our products.
• We recognised that our shareholders are also 
placing increasing importance on environmental 
issues and wanted to understand the actions 
of the Group. We further developed our ESG 
plan to provide an overarching framework to the 
work we do.
• We established a strong governance structure, 
including a Group-wide ESG Forum, to coordinate 
our sustainability strategy.
 READ MORE IN THE PLANET SECTION OF 
SUSTAINABILITY ON PAGES 74 TO 89
The Board continues to regard our employees as 
our most valuable asset. The Group’s strategy and 
business model are underpinned by the commitment 
and efforts of all our employees.
Why it is important to engage with this 
stakeholder group:
• We engage to ensure that all employees are valued 
and are given the opportunity to provide feedback 
and participate in shaping the development of 
the Group.
• This helps us underpin our culture of safety and 
ensures that employees at all levels in the business 
play a role in promoting and upholding a strong 
focus on health and safety, for the benefit of the 
Group and the wider community.
How Norcros engaged in the year:
• We engaged with staff throughout the Group 
through our brand structure. Engagement is led 
by Alison Littley as the designated Non-executive 
Director for workforce engagement (see page 134).
• The Chief Executive Officer held two presentations 
for all staff to discuss the financial results of 
the Group.
• At a brand level, regular employee briefings took 
place to ensure that important information is shared.
• Employee surveys were undertaken within our 
brands on a regular basis, but this year we will 
launch our first Group-wide engagement survey 
to help us understand our employees’ views and 
needs on a more consistent basis.
How Norcros responded:
• The Group’s culture has been a particular focus of 
the Board and is embodied in how we endeavour 
to go about our business. All members of the 
Board undertake regular site visits and receive 
reports and other information to enhance their 
understanding.
• Employees are encouraged to be involved in the 
Company’s performance through employee share 
schemes, and other means of incentivisation 
and reward.
 READ MORE IN THE PEOPLE SECTION OF 
SUSTAINABILITY ON PAGES 56 TO 66
Employees
Our commitment to the society in which we operate 
is deep. Every Group brand has programs of social 
engagement, including many charitable activities.
Why it is important to engage with this 
stakeholder group:
• We engage to have a positive impact on the local 
communities in which our businesses operate.
• We engage to encourage equal opportunities and 
a more diverse workforce.
How Norcros engaged in the year:
• We participated in charitable activities and 
initiatives across the Group such as Merlyn’s 
partnership with the Pink Ribbon Charity and 
Triton’s work with the Canal & River Trust.
• We empowered and encouraged our brands to 
support local charities, initiatives and community 
projects, and provided local employment.
• The Executive Management of the Group 
supported this commitment to our society 
and reviewed each brand’s activities on a 
monthly basis.
How Norcros responded:
• Our brands in South Africa continue their 
participation in the Youth Employment Services 
Program which offers meaningful work experience 
to young people.
• Triton, as one of the area’s largest employers, has 
continued to invest in its apprenticeship scheme 
giving school leavers the opportunity to earn as 
they learn. 
 READ MORE IN SUSTAINABILITY ON  
PAGES 87 TO 89
Society 
Environment
STAKEHOLDER ENGAGEMENT 
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Capital Markets Event
In May 2024, we engaged our shareholders and the wider investor community in a Capital Markets Event in London.  
We used this presentation and networking event to update investors on the Norcros story and outline our new strategy. 
We find this approach very useful to align some of our key stakeholders around our vision and priorities.
Case Study
Developing our ESG strategy
ESG has always been important to Norcros, particularly around our responsibilities as a plc. However, over the last few 
years, we have put more emphasis on a structured approach to reflect the expectations and requirements of a rapidly 
developing ecosystem of stakeholders in the ESG space. Some examples of how we have engaged and responded to 
different stakeholder groups are listed below.
Regulators
In addition to meeting our regulatory and legal 
responsibilities, we are disclosing in line with 
recommended frameworks such as TCFD. 
Ratings agencies
We engage regularly with ratings agencies, such as 
MSCI and FTSE Russell, to understand their requirements 
and ratings reports. These are becoming increasingly 
important for our shareholders.
Shareholders
We engage with shareholders and ESG teams in 
institutional investors to understand their perspectives on 
ESG and our performance. We regularly provide updates 
to shareholders through the ESG section in our Annual 
Report and our twice-yearly investor presentations.
Standards bodies
We engage with standards bodies to establish our ESG 
framework and validate our ESG systems. We used 
resources from SASB as an industry standard input 
for our materiality assessment. We have validated our 
carbon emissions targets with SBTi. We have submitted 
a disclosure to CDP (B rating). We have aligned our Net 
Zero Transition Plan to the TPT standards. We validate our 
sustainability processes against international standards, 
including ISO 9001, ISO 14001 and ISO 45001.
Customers
We continually engage with customers on developing 
our ESG framework so we understand and reflect their 
requirements. This year we have been working with 
several key customers on the provision of ESG data. This 
has included providing data on the embodied carbon of 
specific products. We are finding that being able to readily 
provide ESG data is becoming a competitive advantage 
for our business.
Employees
We have developed our ESG strategy with our employees. 
This has included establishing an ESG Forum with over 20 
representatives from across the organisation. They have 
been integral in developing our strategy, ESG policies and 
engaging on implementation.
Communities
Social and Community Engagement is one of our ESG 
priority themes. We are committed to supporting and 
enhancing the communities in which we work. This is 
often through community support projects.
Case Study
STAKEHOLDER ENGAGEMENT 
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The following table summarises our approach to internal and external 
stakeholder engagement to comply with the requirements of the Companies 
Act 2006 regarding non-financial reporting (Sections 414CA and 414CB)
Reporting requirements 
Our position 
Relevant policies 
Further information 
Environmental 
matters
• Impact of our business 
on the environment
• Climate-related 
financial disclosures
Sustainability is at the heart 
of our business and underpins 
our business strategy. We are 
committed to minimising our 
impact on the environment 
through our operations, 
products and services.
• Supply Chain Policy
Sustainability report 
pages 48 to 89
TCFD report  
pages 90 to 105
Employees
We believe in the importance 
of doing the right thing for our 
people. We are committed to 
investing in our workforce and 
recognise the importance of 
their opinions to our success. 
We are continuously working 
towards a sustainable, 
safe and diverse working 
environment.
• Code of Ethics and Standards 
of Business Conduct
• Whistleblowing Policy
• Health and Safety Policy
• Data Protection Policy
• Information Security  
Minimum Standards
• Cyber and Data Breach Policy
Sustainability report 
pages 48 to 89
Chief People  
Officer’s Review  
pages 44 to 47
Stakeholder 
engagement  
pages 118 to 123
Gender pay gap 
reporting – 
 www.norcros.com
Social matters and 
human rights
We are deeply committed 
to the society in which 
we operate, and focus on 
supporting and engaging with 
our local communities. We 
are committed to upholding 
human rights across our 
business and with all our 
stakeholders.
• Code of Ethics and Standards 
of Business Conduct
• Anti-Tax Evasion Policy
• Modern Slavery Act Statement
Sustainability report 
pages 48 to 89
Stakeholder 
engagement  
pages 118 to 123
Audit and Risk 
Committee report  
pages 140 to 145
Modern Slavery Act 
Statement –  
www.norcros.com
Strategic Report
To the members of Norcros plc
The Strategic Report provides a review of the business for 
the financial year and describes how we manage risks.
The report outlines the developments and performance 
of the Group during the financial year and the position 
at the end of the year and discusses the main trends and 
factors that could affect the business in the future.
Key performance indicators are published to show the 
performance and position of the Group. Also provided is  
an outline of the Group’s vision, strategy and objectives, 
along with the business model.
Approval
The Group Strategic Report on pages 18 to 125 of 
Norcros plc was approved by the Board and signed on its 
behalf by:
THOMAS WILLCOCKS
Chief Executive Officer
12 June 2024
Our position 
Relevant policies 
Further information 
Anti-corruption 
and  
anti-bribery
We prohibit all forms of 
bribery and corruption within 
our businesses and comply 
with the requirements of all 
applicable anti-bribery and 
corruption laws.
• Anti-Bribery and 
Corruption Policy
• Anti-Money Laundering Policy
• Whistleblowing Policy
Audit and Risk 
Committee Report  
pages 140 to 145
Other information
• Business model
• Principal risks affecting 
the Group and 
mitigating actions 
undertaken
• Non-financial key 
performance indicators
Additional non-financial 
information required under the 
Companies Act.
• Risk Management Policy  
and Procedures
Our Business Model 
pages 20 and 21
Risk management 
pages 106 to 117
ESG KPIs  
pages 52 to 55
NON-FINANCIAL AND SUSTAINABILITY  
INFORMATION STATEMENT
STRATEGIC REPORT
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
125
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
124
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
125
STRATEGIC REPORT

Board of Directors
128
Governance at a Glance
130
Chair’s Introduction
132
Governance Key Highlights
134
Corporate Governance Report
136
Audit and Risk Committee Report
140
Nomination Committee Report
146
Remuneration Committee Report
150
Directors’ Remuneration Policy Report
153
Annual Report on Remuneration
162
Directors’ Report
172
Statement of Directors’ Responsibilities
175
CORPORATE 
GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
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CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
127

STEVE GOOD
Board Chair and  
Non-executive Director
THOMAS WILLCOCKS
Chief Executive Officer
JAMES EYRE
Chief Financial Officer
ALISON LITTLEY
Non-executive Director
STEFAN ALLANSON
Non-executive Director
RICHARD COLLINS
Company Secretary
N  R
A  N  R
A  N  R
Appointment to the Board 
Appointed Board Chair 1 July 2023
Length of tenure 
One year 
Previous experience 
Steve has previously served as chair 
of Zoteforms plc and Devro plc and as 
a non-executive director of Elementis 
plc, Dialight plc, Cape plc and Anglian 
Water. In his executive career, Steve 
was chief executive of Low & Bonar 
plc between 2009 and 2014, where 
he had previously held various senior 
roles since 2004.
External appointments
Steve will become a non-executive 
director and board chair-elect of 
Essentra plc on 1 July 2024.
Appointment to the Board 
Appointed Chief Executive Officer 
1 April 2023
Length of tenure 
Two years 
Previous experience 
Prior to his appointment as Chief 
Executive Officer, Thomas operated 
as Group Business Director – UK, 
with operational responsibility for 
the Group’s UK and Ireland business 
segment. He joined Norcros South 
Africa in 2006 as Tile Africa’s 
Store Development Manager and 
was promoted in 2007 to General 
Manager of Tile Africa, before 
being appointed as Managing 
Director of Norcros South Africa in 
2009. In this role, he oversaw the 
sustained and profitable growth 
of our South African business until 
taking up the Group role in 2021. 
Thomas previously worked for the 
Spar Group in South Africa and 
the UK. He grew up in ESWATINI 
(formerly known as Swaziland) 
and was educated in South Africa 
where he graduated with a Bachelor 
of Commerce degree from the 
University of Natal.
External appointments
n/a.
Appointment to the Board 
Appointed Chief Financial Officer  
1 August 2021
Length of tenure 
Three years 
Previous experience 
James joined Norcros as Director 
of Corporate Development and 
Strategy in 2014 before being 
promoted to Chief Financial Officer 
in August 2021. He began his 
career at Arthur Andersen and 
subsequently has held a number of 
senior financial positions with Bank 
of Scotland, Rothschild & Co, Bank 
of Ireland and, immediately prior to 
joining Norcros, with AstraZeneca. 
James became a trustee of the 
David Lewis Centre in 2012 and 
stepped down from this role in 2016. 
He is a member of the Institute of 
Chartered Accountants in England 
and Wales. James has extensive 
experience in international M&A, 
business development and strategy. 
External appointments
n/a.
Appointment to the Board
Appointed to the Board 1 May 2019, 
Senior Independent Director from 
1 July 2023
Length of tenure 
Five years
Previous experience
Alison has substantial experience 
in multinational manufacturing 
and supply chain operations, and 
a strong international leadership 
background gained through a 
variety of senior management 
positions in Diageo plc and 
Mars Inc and an agency to HM 
Treasury where she was chief 
executive officer. Alison was 
formerly a non-executive director 
of MusicMagpie plc, James Hardie 
Industries plc, Headlam Group 
plc, Geoffrey Osborne Group and 
Weightmans LLP.
External appointments
Alison is currently a non-executive 
director at Xaar plc (until 30 June 
2024) and Eurocell plc, where she is 
also chair of the ESG and Employee 
Engagement Committee.
Appointment to the Board
Appointed to the Board 
1 January 2023
Length of tenure 
Two years
Previous experience
Stefan has held senior finance roles 
at Keepmoat Ltd, Tianhe Chemicals 
Ltd, The Vita Group Limited, The 
SkillsMarket Ltd and Honda Motor 
Company.
External appointments
Stefan is chief financial officer of MJ 
Gleeson plc, the Main Market listed 
low-cost housebuilder and land 
promoter, where he has held the role 
since 2015.
Appointment to Board
Joined the Company in June 2013  
as Company Secretary and  
Group Counsel
Length of tenure 
11 years
Previous experience 
Richard is a highly experienced 
lawyer and company secretary, 
and is a member of the Group’s 
Senior Executive Committee. He 
qualified as a solicitor in 1988 and 
was previously company secretary 
and director of risk and compliance 
at Vertex Financial Services. Prior 
to that, Richard was company 
secretary and head of legal with 
Tribal Group plc, Blick plc and 
Aggregate Industries plc.
KEY
A  Audit and Risk Committee 
N  Nomination Committee 
R  Remuneration Committee 
A  Chair of Committee
As announced by the Company on 
24 May 2024, Rebecca DeNiro will be 
appointed as a Director on 1 July 2024 
and will, therefore, be seeking election 
at the 2024 AGM. Rebecca brings a 
wealth of relevant experience in well-
known consumer brands such as Dyson 
and Regatta.
Board appointment
BOARD OF DIRECTORS
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
129

Length of tenure
Our Board
The Board comprises five Directors with a diverse and complementary range of 
industry experience, technical knowledge, perspectives and personal strengths. 
● <1 year
● 1–3 years
● 4–9 years
● Independent Chair
● Independent Non-executive Directors
● Executive Directors
Skills matrix
Category 
Skill/area of expertise/experience
Number of Directors with skill/experience 
SUPPORTING 
THE GROUP 
STRATEGY
M&A
4
Business development and strategy
5
Investor relations
5
Operational experience
4
Sustainability 
5
Supply chain operations
4
OTHER 
AREAS OF 
GOVERNANCE
Banking and finance
3
Risk management
5
Executive leadership
5
Governance
5
Health and safety
5
Workforce engagement
5
1
3
1
1
2
2
Independence
*All of these are for Directors as of 31 March 2024.
Board gender diversity
Board nationality
● Male
● Female
From 1 July 2024, there will be 2 female 
and 4 male Board members.
● British
● South African/British
● Male
● Female
Attendance by individual Directors at meetings of the Board and its Committees
The attendance of Directors at the Board and principal Board Committee meetings during the year is detailed in the 
table below:
Main Board 
7 meetings
Audit and Risk 
Committee 
3 meetings
Remuneration 
Committee 
4 meetings
Nomination 
Committee 
4 meetings
STEVE GOOD, CHAIR1
5/7
2/3
3/4
3/4
DAVID MCKEITH2
3/7
2/3
2/4
1/4
ALISON LITTLEY
7/7
3/3
4/4
4/4
STEFAN ALLANSON
7/7
3/3
4/4
4/4
THOMAS WILLCOCKS
7/7
—
—
—
JAMES EYRE
7/7
—
—
—
1 
Steve Good was appointed on 1 July 2023. He attended all Board and Committee meetings held after this date.
2 
David McKeith acted as Board Chair from 24 January 2023 before retiring from the Board on 26 July 2023.
Executive management 
gender diversity
4
1
4
1
3
2
GOVERNANCE AT A GLANCE
CORPORATE GOVERNANCE
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CORPORATE GOVERNANCE

I am pleased to present the 
Governance Report for the year 
ended 31 March 2024.
This financial year has been set against the backdrop of 
wider economic, political, social and industry pressures, which 
have brought their own unique set of challenges. I would like 
to take this opportunity to thank all of our colleagues for their 
hard work in helping the Group achieve a resilient result.
I would also like to take this opportunity to thank my 
predecessor, David McKeith, who was Acting Chair for 
the Group until my appointment. David’s experience and 
contribution have been invaluable to the Group and I thank 
him for the diligent service over his tenure and the support he 
has given me as I took on the role of Board Chair.
With the challenging market conditions, it is important that 
the culture and values that run through the business should 
be maintained. The Board is committed to supporting the 
Executive Directors to manage and operate the business in a 
way that supports the Group’s long-term sustainable success.
The Board is also immensely proud of the Group’s 
commitment to environmental, social and governance 
matters, and its dedication to sustainability is prevalent 
in all of its operations. We are proud to announce that 
our emissions targets for near-term and long-term net 
zero emissions have been validated and approved by the 
Science Based Targets initiative, which demonstrates our 
clear intention to deliver direct climate action through the 
decarbonisation of our operations, supply chain and our 
products in use. How we put sustainability into practice is 
described on pages 48 to 89.
Board changes
I was appointed as a Non-executive Director on 1 July 2023 
and I had the honour of taking the role of Board Chair from 
26 July 2023. I am delighted to have joined the Board and be 
part of the future growth of the Group. 
Thomas Willcocks was appointed to the Board as Chief 
Executive Officer following Nick Kelsall’s retirement, effective 
1 April 2023. 
As previously announced, we have further strengthened 
the Board with the addition of Rebecca DeNiro as a 
Non-executive Director, effective 1 July 2024. Brief biographies 
of the Board members can be found on pages 128 and 129.
 
We believe that our organisational 
structure and governance 
framework enables us to operate 
effectively and positions us well 
to continue to deliver sustainable 
growth for the benefit of all of  
our members.”
STEVE GOOD
Chair
Culture and people
The Board places great importance on employee 
engagement. We do this in a direct manner, with the Board 
members attending meetings at our operational centres, 
and specifically by Alison Littley, our Non-executive Director 
with responsibility for employee engagement, meeting 
regularly with representatives from each of our brands. At 
these forums, the Board, through Alison, gets feedback and 
interaction with our colleagues across the Group. The Board 
also receives and reviews the results of employee surveys and 
other measures of the attitudes and culture of our people. 
The Board understands its obligation to ensure that Norcros 
has a clear purpose and values, and it works to ensure these 
are communicated throughout the Group and that our 
policies and procedures are aligned to them.
Diversity
The Board values diversity, and the position of Senior 
Independent Director is held by Alison Littley, satisfying one 
of the three diversity targets set by the Financial Conduct 
Authority. The remaining targets, to have at least 40% 
female representation and one Board member from an ethnic 
minority background, will form part of the Board’s recruitment 
and succession planning for future years. The appointment 
of Rebecca DeNiro, effective 1 July 2024, increases the 
percentage of females on the Board from 20% to 33%. 
The Board is also committed to ensuring that the Group 
provides a diverse and inclusive working environment. As at  
31 March 2024, the proportion of women in employment 
across the Group was 33%. One of our strategic priorities, 
driven by our Chief People Officer, is to improve diversity 
across the Group at all levels. More information can be found 
in the Chief People Officer’s Review on pages 44 to 47.
Our commitment to engaging  
with stakeholders
The Board’s understanding of the interests of the Group’s 
stakeholders underpins decision making at a Board level and 
throughout the Group. Information on how we engage with 
our stakeholders is set out on pages 118 to 123.
Strategy
The Board held its annual strategic planning event over two 
days in July 2023 to discuss the revised strategy for the Group 
over the short, medium and long term. This was an excellent 
opportunity for all the management teams across the Group 
to discuss the strategic priorities of each of our brands and, 
for the first time, all teams were present for each discussion. 
The days consisted of open and engaging discussions on 
many areas, including the market challenges and growth 
opportunities. Since that strategy event, the Board has 
worked with the Group’s Executive Management to update 
the Group’s strategy, which is set out on pages 26 to 29.
Conclusion
I hope that you will find the information in this report helpful 
in understanding our approach to governance and how we 
have applied the Principles of the UK Corporate Governance 
Code. We believe that our organisational structure and 
governance framework enables us to operate effectively and 
positions us well to continue to deliver sustainable growth for 
the benefit of all of our members.
STEVE GOOD
Chair
12 June 2024
The Board is committed to ensuring that high standards 
of corporate governance are maintained by Norcros plc. 
For the year under review, the Company has complied 
with the 2018 UK Corporate Governance Code save for 
the matters referred to on page 136.
Division of Responsibilities
 READ MORE IN THE CORPORATE GOVERNANCE 
REPORT ON PAGES 136 TO 139
Board Leadership and Company
 READ MORE IN THE CORPORATE GOVERNANCE 
REPORT ON PAGES 136 TO 139
Composition, Succession and Evaluation
 READ MORE IN THE NOMINATION COMMITTEE 
REPORT ON PAGES 146 TO 148
Audit, Risk and Internal Control
 READ MORE IN THE AUDIT AND RISK COMMITTEE 
REPORT ON PAGES 140 TO 145
Remuneration
 READ MORE IN THE REMUNERATION COMMITTEE 
REPORT ON PAGES 150 TO 170
Code Compliance
CHAIR’S INTRODUCTION
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
133

This year has seen significant events for the Company and 
its Board.
STRATEGIC DEVELOPMENT 
• Formulation and finalisation of our updated strategy
• Executive Management transition
• Progressing ESG agenda
BOARD COMPOSITION 
• Appointment and induction of new Board Chair
• Appointment of new Senior Independent Director
• Recruitment of additional Non-executive Director
What was on the Board’s agenda this year
Governance in Action – Employee Engagement at Croydex 
The Board values regular engagement with employees 
throughout the Group. Alison Littley, Senior Independent 
Director, has specific responsibility for employee engagement, 
and meets with representatives from Norcros brands regularly 
throughout the year. 
One such visit was to Croydex, our bathroom accessories 
brand. Alison visited Croydex in Andover, Hampshire, in 
March 2024 and met with 12 employee representatives 
from across the business. 
The session included people from a range of teams, including:
• Warehouse
• Design
• Customer Services
• Inventory Manager
• Marketing
• Commercial
• IT
The group also covered a wide range of experience with 
Croydex, ranging from two weeks to almost 23 years. 
In each employee engagement session, Alison asks a 
standard set of questions to ensure that she is getting 
similar information from each brand across the business, 
as well as opening the floor to general discussion so she 
can get a sense of key issues. 
Topics discussed included culture and feeling valued, 
communication, development opportunities, the customer 
journey, systems and processes, and more. 
Feedback from the session was collated and shared with 
Croydex management and with the Norcros Board. A 
follow up session will be held later in the year. 
Case Study
Committee highlights
Audit and Risk Committee
Areas of focus this year:
• Monitoring of key risks and risk 
management policies and procedures
• Assessing the effectiveness of the 
Group’s internal controls
• Close monitoring of the Group’s 
systems and controls for complying 
with regulation and detecting and 
preventing wrongdoings
• Assessing the proposed revisions to 
the 2018 Corporate Governance Code, 
dealing with audit and governance 
reforms
Nomination 
Committee
Areas of focus this year:
• Induction of new 
Board Chair
• Identification and 
recruitment of an additional 
Non-executive Director
• Development of 
diversity policy
Remuneration 
Committee
Areas of focus this year:
• Embedding and 
implementing of new 
remuneration policy
• Extending scope of data 
available on workforce 
remuneration
GOVERNANCE KEY HIGHLIGHTS
CORPORATE GOVERNANCE
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Board of Directors
The Board is committed to ensuring that high standards of 
corporate governance are maintained by Norcros plc and 
is accountable to the Company’s shareholders for good 
corporate governance. Its policy is to manage the affairs of 
the Company in accordance with the principles of the UK 
Corporate Governance Code referred to in the Listing Rules 
of the UK Listing Authority. For the year under review, the 
Company has complied with the UK Corporate Governance 
Code 2018 (the Code) in all respects save for the following 
matters concerning David McKeith arising from the illness and 
tragic death of Gary Kennedy. These were instances of non-
compliance with provision 24 and 19 respectively.
• David held the role of Chair of the Audit and Risk 
Committee whilst also acting as Board Chair. He ceased to 
chair and be a member of the Audit and Risk Committee 
when Stefan Allanson became Chair of that Committee at 
the conclusion of the 2023 AGM; and
• David was appointed as a Director in July 2013. His 
directorship therefore exceeded nine years. It was intended 
that he would step down from the Board after the 2022 
AGM as soon as a new Chair of the Audit and Risk 
Committee had been appointed, but David stayed on 
as a Director for the reasons given above. David did not 
seek re-election at the 2023 AGM, when Steve Good was 
appointed as Chair.
A copy of the Code is publicly available from www.frc.org.uk. 
The following sections of this statement describe the Board’s 
approach to corporate governance and how the principles of 
the Code are applied. These sections refer to the year ended 
31 March 2024, unless otherwise stated.
Board balance and independence
The Board comprises the Non-executive Chair, two Non-
executive Directors and two Executive Directors. All Directors 
are equally responsible for the proper stewardship and 
leadership of the Company. The Directors holding office at 
the date of this Report and their biographical details are 
given on pages 128 and 129. It should be noted that David 
McKeith acted as Board Chair until 26 July 2023, which was a 
transitional arrangement until Steve Good was appointed as 
Chair on 1 July 2023. Stefan Allanson was appointed Chair of 
the Audit and Risk Committee on 1 July 2023. 
Since the year end, Rebecca DeNiro was appointed as an 
additional Non-executive Director, effective from 1 July 2024. 
This additional appointment will result in the Board having 
three Non-executive Directors.
Taking into account the provisions of the Code, the Chair and 
all the Non-executive Directors are considered by the Board to 
be independent of the Company’s Executive Management and 
free from any business or other relationship that could materially 
interfere with the exercise of their independent judgement. The 
terms and conditions of appointment of the Board Chair and 
the Non-executive Directors are available for inspection at the 
registered office of the Company. The letters of appointment 
set out the expected time commitment. Other significant 
commitments of the Chair and Non-executive Directors are 
disclosed to the Board on a regular basis throughout the 
year. The Board was satisfied that the Chair’s other significant 
commitments did not prevent him from devoting sufficient time 
to the Company throughout the year under review.
Governance structure
Alison Littley assumed the role of Senior Independent 
Non-executive Director from 1 July 2023. She is available 
to shareholders if they have any issues or concerns which 
contact through the normal channels of Board Chair, Chief 
Executive Officer or Chief Financial Officer has failed to 
address or resolve, or for which such contact is inappropriate. 
The Board notes that David McKeith was appointed to the 
Board in July 2013 and that, in accordance with the Code, 
he ceased to be regarded as independent on the ninth 
anniversary of his appointment. Notwithstanding this, the 
Board regarded Mr McKeith as independent in his approach 
and in the performance of his responsibilities. David McKeith 
did not seek re-election at the 2023 AGM and in keeping with 
the Board’s succession plan, he stepped down from the Board 
at the Company’s 2023 AGM following the appointment of 
Steve Good from 1 July 2023. 
All Directors are supplied, in a timely manner, with all relevant 
documentation and financial information to assist them in 
the discharge of their duties by the making of well-informed 
decisions that are in the best interests of the Company as 
a whole. The Board regularly reviews the management and 
financial performance of the Company, as well as long-term 
strategic planning and risk assessment. Regular reports are 
given to the Board on matters such as pensions, health and 
safety, and litigation.
Any concerns that a Director may have about how the Group 
is being run or about a course of action being proposed by 
the Board will, if they cannot be resolved once those concerns 
have been brought to the attention of the other Directors 
and the Board Chair, be recorded in the Board minutes. In 
the event of the resignation of a Non-executive Director, that 
Director is encouraged to send a written statement setting 
out the reasons for the resignation to the Chair, who will 
then circulate it to the other members of the Board and the 
Company Secretary.
Board Chair and  
Chief Executive Officer
The positions of Chair and Chief Executive Officer are held 
by separate individuals and the Board has clearly defined 
their responsibilities. The Chair is primarily responsible for the 
effective working of the Board, ensuring that each Director, 
particularly the Non-executive Directors, is able to make 
an effective contribution. The Chief Executive Officer has 
responsibility for running the Group’s businesses and for the 
implementation of the Board’s strategy, policies and decisions.
Board, Committee and  
Director evaluation
The performance of the Board is appraised by the Chair. 
The Executive and Non-executive Directors are evaluated 
individually by the Chair. The Board, led by the Senior 
Independent Non-executive Director, appraises the Chair, and 
the Board evaluates the performance of its three Committees. 
Evaluation processes are conducted periodically and they 
are organised to fit in with Board priorities and succession 
planning activity. 
A formal evaluation took place in respect of the year under 
review in accordance with the requirements of the Code. This 
evaluation was conducted by means of detailed questionnaires, 
the results of which were then considered as appropriate, 
combined with meetings and discussions. The Chair is 
responsible for the review of each Director’s development and 
ongoing training requirements to ensure that the performance 
of each Director continues to be effective. The overall results of 
the evaluation process were satisfactory, and the outcomes of 
it indicated the following areas of focus for the Board and its 
Committees going forward:
• Succession planning
• Continuing development of remuneration policy
• Alignment of policies to values and strategic objectives
Advice for Directors
Procedures have been adopted for the Directors to obtain 
access through the Company Secretary to independent 
professional advice at the Company’s expense, where that 
Director judges it necessary in order to discharge their 
responsibilities as a Director of the Company.
All Directors have access to the advice and services of the 
Company Secretary, who is responsible to the Board for 
ensuring that Board policies and procedures are complied 
with. Both the appointment and removal of the Company 
Secretary are matters reserved for decision by the Board.
Board procedures
The Board has a formal schedule of matters specifically 
reserved to it for decision, which it reviews periodically. This 
ensures the Board makes all major strategy, policy and 
investment decisions affecting the Company. In addition, it 
is responsible for business planning and risk management 
policies and the development of policies for areas such as 
safety, health and environmental policies, Directors’ and 
senior managers’ remuneration and ethical issues. The Board 
provides direction to the management of the Company, and it 
is ultimately accountable for the performance of the Group.
The Board operates in such a way as to ensure that all 
decisions are made by the most appropriate people in a 
timely manner that will not unnecessarily delay progress. 
The Board has formally delegated specific responsibilities to 
Board Committees, namely the Audit and Risk Committee, 
Nomination Committee and Remuneration Committee. The 
Terms of Reference of those Committees are published on the 
Company’s website at www.norcros.com.
The report of the Audit and Risk Committee is on pages 140 
to 145, the report of the Nomination Committee is on pages 
146 to 148, and the report of the Remuneration Committee is 
on pages 150 to 170.
The Board will also appoint Committees to approve specific 
processes as deemed necessary, such as aspects of corporate 
transactions, or to authorise share option administrative actions.
The directors and management teams of each Group brand 
are responsible for those business entities. They are tasked 
with the delivery of targets approved by the Board on 
budgets, strategy and policy.
THE BOARD
AUDIT AND RISK COMMITTEE
DAVID McKEITH
(Acting Board Chair until 26 July 2023)
STEVE GOOD 
(Chair from 26 July 2023)
STEFAN ALLANSON 
(Chair from 1 July 2023)
DAVID McKEITH 
(Chair until 30 June 2023)
ALISON LITTLEY
REMUNERATION COMMITTEE
ALISON LITTLEY (C)
STEVE GOOD
(From 1 July 2023)
DAVID McKEITH 
(Until 30 June 2023)
STEFAN ALLANSON 
NOMINATION COMMITTEE
STEVE GOOD
(Chair from 1 July 2023)
DAVID McKEITH 
(Acting chair until 30 June 2023)
ALISON LITTLEY
STEFAN ALLANSON
Governance structure
CORPORATE GOVERNANCE REPORT 
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
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Directors’ roles
The Executive Directors work solely for the Group. However, 
in appropriate circumstances, Executive Directors are 
encouraged to take on one non-executive directorship in 
another non-competing company or organisation. The Chief 
Executive Officer and the Chief Financial Officer currently 
hold no non-executive directorships. 
The terms and conditions of appointment of the Non-
executive Directors are available upon written request from 
the Company. All the Non-executive Directors confirm that 
they have sufficient time to meet the requirements of their 
role. They also confirm to disclose to the Company their other 
commitments and to give an indication of the time involved in 
each such commitment.
The annual evaluation process includes an assessment of 
whether the Non-executive Director is spending enough time 
to fulfil their duties. If a Non-executive Director is offered an 
appointment elsewhere, the Board Chair is informed before 
any such offer is accepted and the Chair will subsequently 
inform the Board.
The Board has suitable procedures in place for ensuring that its 
powers to authorise conflict situations are operated effectively. 
Such powers are operated in accordance with the Company’s 
Articles of Association by means of each Director having a 
responsibility to notify the Board of any conflict situation and 
for the Board to deal with that situation as appropriate.
The Board ensures that all new Directors (including Non-
executive Directors) will receive a full, formal and tailored 
induction on joining the Company. As part of that induction 
procedure, the Chair will ensure that major shareholders have 
the opportunity to meet a new Non-executive Director. The 
Chair also periodically assesses the training and development 
needs of all Directors and ensures that any suitable training 
and updates are provided to Directors. Further information 
about the induction process can be found in the Nomination 
Committee Report on pages 146 to 148.
Retirement by rotation
Each of the Directors is subject to election by shareholders 
at the first Annual General Meeting after their appointment. 
Thereafter, in accordance with the Company’s Articles of 
Association, all of the Directors are subject to retirement by 
rotation such that one third of the Directors retire from the 
Board each year and each Director must seek re-election at 
intervals of no more than three years. However, the Board has 
decided that every Director should, where appropriate, offer 
themselves for re-election at each Annual General Meeting. 
Accordingly, each continuing Director will seek re-election at 
the next Annual General Meeting. Biographical details of all 
of the Directors are set out on pages 128 and 129 and on the 
Company’s website at www.norcros.com.
Financial reporting
When releasing the annual and interim financial statements the 
Directors aim to present a fair, balanced and understandable 
assessment of the Group’s results and prospects. The Directors 
have a collective responsibility for the preparation of the 
Annual Report and Accounts, which is more fully explained in 
the Statement of Directors’ Responsibilities on page 175.
Relations with shareholders
The Company recognises the importance of maintaining 
good communications with shareholders. The Company 
actively engages with shareholders on specific matters and 
takes a number of other steps to ensure that the Board 
and, in particular, the Non-executive Directors, develop an 
understanding of the views of major shareholders about 
the Company. Directors have regular meetings with the 
Company’s major shareholders and receive regular feedback 
on the views of those shareholders through the Company’s 
brokers. Reports of these meetings, and any shareholder 
communications during the year, are given to the Board. 
In addition, the Company publishes any significant events 
affecting the Group and updates on current trading. The 
Board Chair and the Non-executive Directors are also offered 
the opportunity to attend meetings with major shareholders 
and the Non-executive Directors, and, in particular, the 
Senior Independent Director, would attend such meetings if 
requested to do so by any major shareholder. Such meetings 
took place when Steve Good became Board Chair.
The Board regularly receives copies of analysts’ and brokers’ 
briefings. The Annual and Interim Reports, together with all 
announcements issued to the London Stock Exchange, are 
published on the Company’s website at www.norcros.com.
The Notice of the Annual General Meeting is sent to 
shareholders at least 20 working days before the meeting. It 
is the Company’s practice to propose separate resolutions on 
each substantially separate issue.
For each resolution, proxy appointment forms should provide 
shareholders with the option to direct their proxy to vote 
either for or against the resolution or to withhold their vote. 
The Company ensures that all valid proxy appointments 
received for general meetings are properly recorded and 
counted. For each resolution, the Company ensures that 
the following information is given at the meeting and made 
available as soon as reasonably practicable on a website that 
is maintained by, or on behalf of, the Company:
• The date of the meeting
• The text of the resolution
• The number of votes validly cast
• The proportion of the Company’s issued share capital 
represented by those votes
• The number of votes cast in favour of the resolution
• The number of votes against the resolution
• The number of shares in respect of which the vote  
was withheld
The Board Chair seeks to arrange for the Chairs of the Audit 
and Risk, Nomination and Remuneration Committees (or a 
deputy if any of them is unavoidably absent) to be available 
at the Annual General Meeting to answer any questions 
relating to the work of these Committees.
Accountability and audit 
The respective responsibilities of the Directors and auditor 
in connection with the financial statements are explained 
in the Statement of Directors’ Responsibilities on page 175 
and the Auditor’s Report on pages 178 to 186. The Directors 
ensure the independence of the auditor by requesting annual 
confirmation of independence, which includes the disclosure 
of all non-audit fees.
Risk management and internal control
The Board is responsible for the Group’s system of internal 
control and for reviewing its effectiveness (covering all 
material controls, including financial and operational risk 
management and compliance). This is undertaken via an 
annual program to review the internal control environment at 
each brand. Each review is carried out by the Group Head of 
Internal Audit and Risk Assurance, who is independent of that 
brand. The results of these reviews are communicated to the 
Audit and Risk Committee.
The Board has carried out a robust assessment in order to 
identify and evaluate what it considers to be the principal 
risks faced by the Group and has also assessed the adequacy 
of the actions taken to manage these risks. This process has 
been in place for the period under review and up to the date 
of the approval of the Annual Report and Accounts. The 
principal risks are disclosed on pages 106 to 117.
The Group’s insurance continues to be managed and co-
ordinated centrally with the assistance of insurance brokers. 
This gives the Group full visibility of both claims history and 
the insurance industry’s perception of the Group’s overall 
risk via the respective insurance premiums. The Company 
examines the size and trend of these premiums and the 
extent to which it can mitigate the risk and reduce the overall 
risk burden in the business by considering the appropriate 
level of insurance deductible and the potential benefit of self-
insurance in some areas. 
Viability
In accordance with the Code, the Board has assessed the 
prospects of the Company, using a three-year assessment 
timescale, and concluded that there is a reasonable 
expectation that the Company will be able to meet its 
liabilities and continue in operation. The full Viability 
Statement is contained on page 117.
Operational structure, review  
and compliance
In addition to the Chief Financial Officer, the Group has 
Senior Financial Managers at its Head Office. The current 
Group Head of Internal Audit and Risk Assurance was 
appointed in March 2020 and he is responsible for the 
Internal Audit and Risk Assurance function for the Group. 
Further information on the work of this function is in the Audit 
and Risk Committee Report on pages 140 to 145.
The key elements of the controls framework within which the 
Group operates are:
• an organisational structure with clearly defined lines 
of responsibility, delegation of authority and reporting 
requirements;
• an embedded culture of openness of communication 
between operational management and the Company’s 
Executive Management on matters relating to risk  
and control;
• defined expenditure authorisation levels; and
• a comprehensive system of financial reporting. An annual 
budget for each brand is prepared in detail and approved 
by the Group Executive Management. The Board approves 
the overall Group’s budget and plans. Monthly actual 
results are reported against budget and the prior year and 
the forecast for the year is revised where necessary. Any 
significant changes and adverse variances are reviewed by 
the Board and remedial action is taken where appropriate. 
There is weekly cash and treasury reporting to the Chief 
Financial Officer and periodic reporting to the Board on 
the Group’s tax and treasury position.
The system of internal control is designed to manage, 
rather than eliminate, the risk of failing to achieve business 
objectives and can only provide reasonable, not absolute, 
assurance against material misstatement or loss. It is tested 
and developed as appropriate by the Group Head of Internal 
Audit and Risk Assurance working in conjunction with the 
Audit and Risk Committee.
The control framework as outlined above gives reasonable 
assurance that the structure of controls in operation is 
appropriate to the Group’s situation and that risk is kept to 
acceptable levels throughout the Group.
Takeover directive
Share capital structures are included in the Directors’ Report 
on pages 172 to 174.
Approved by the Board of Directors on 12 June 2024 and 
signed on its behalf by:
STEVE GOOD
Board Chair
12 June 2024
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Members
During the year to 31 March 2024, the Committee has consisted of 
Stefan Allanson, Alison Littley and David McKeith. Biographies of all 
members of the Committee appear on pages 128 and 129.
The Chair of the Committee, Stefan Allanson, is considered to 
have recent and relevant financial experience as he is a qualified 
accountant with extensive financial leadership experience and he is 
currently the chief financial officer of MJ Gleeson plc.
The Board is satisfied that the Committee has the appropriate level of 
expertise to fulfil its Terms of Reference. The Committee reviewed its own 
Terms of Reference, performance and constitution during the year.
Responsibilities
The Committee’s Terms of Reference are in compliance with the UK 
Corporate Governance Code 2018 and provide full details of its role 
and responsibilities. A copy can be obtained from the Company’s 
website, www.norcros.com.
The Committee is a sub-committee of the Board whose main 
responsibilities include:
• monitoring the integrity of the financial statements of the Company 
and any formal announcements relating to the Company’s 
financial performance, and reviewing significant financial reporting 
judgements contained in them;
• providing advice (where requested by the Board) on whether the 
Annual Report and Accounts, taken as a whole, is fair, balanced 
and understandable, and provides the information necessary for 
shareholders to assess the Company’s position and performance, 
business model and strategy;
• reviewing the Company’s internal financial controls and internal 
control and risk management systems;
• monitoring and reviewing the effectiveness of the Company’s 
Internal Audit and Risk Assurance function;
• at the appropriate time, conducting the tender process and 
making recommendations to the Board about the appointment, 
re-appointment and removal of the external auditor, and approving 
the remuneration and terms of engagement of the external auditor; 
• reviewing and monitoring the external auditor’s independence and 
objectivity; 
• reviewing the effectiveness of the external audit process, taking into 
consideration relevant UK professional and regulatory requirements; 
• developing and implementing policy on the engagement of the 
external auditor to supply non-audit services, ensuring there is prior 
approval of non-audit services, considering the impact this may 
have on independence, taking into account the relevant regulations 
and ethical guidance in this regard, and reporting to the Board on 
any improvement or action required; and
• reporting to the Board on how it has discharged its responsibilities.
STEFAN ALLANSON
Chair of the Audit and Risk 
Committee 
Other members during the year:
• Alison Littley
• David McKeith  
(Chair until 30 June 2023)
Meetings held:
The Committee met three times during 
the year.
Key activities for 2024:
• Monitoring of key risks and risk 
management policies and procedures 
• Assessing the effectiveness of the 
Group’s internal controls
• Close monitoring of the Group’s 
systems and controls for complying 
with regulation and detecting and 
preventing wrongdoings
• Assessing the proposed revisions  
to the 2018 Corporate Governance  
Code, dealing with audit and 
governance reforms
Areas of focus for 2025:
A continued focus on developing the 
risk management framework, ensuring 
internal controls remain effective 
and further assessment of the 2024 
Corporate Governance Code.
Monitoring the Company’s reporting and risk management
Significant financial reporting matters 
in the 2024 Annual Report
The significant financial reporting matters that the Committee 
considered in the year are detailed below:
Going Concern and Viability Statement 
The Group has prepared a Going Concern and Viability 
Statement reflecting the potential impact of principal risks 
and uncertainties, including a situation similar in nature to the 
COVID-19 pandemic, on liquidity and solvency. This has been 
performed by modelling a reasonable worst-case scenario 
and then applying a reverse stress test on the Group’s current 
forecasts. Further details are included on page 117 and on 
page 191.
The Committee, alongside the Board, has reviewed and 
considered the detailed forecast scenarios and agrees with 
management’s conclusions.
Defined benefit pension scheme
The Group’s UK defined benefit pension scheme is significant 
both in terms of its context in the overall Balance Sheet and 
the results of the Group. The Group’s UK defined benefit 
pension scheme (as calculated under IAS 19R) shows a 
surplus of £16.5m at 31 March 2024 from a surplus position of 
£14.9m at 31 March 2023.
The valuation of the present value of scheme liabilities 
involves significant judgement and expertise, particularly 
in respect of the assumptions used. In order to value the 
liabilities, management has engaged an independent firm 
of qualified actuaries, Isio. The Committee reviewed the 
outputs from this work and benchmarked the assumptions, 
particularly the net discount rate, with those applied by 
other companies with defined benefit pension schemes with 
similar characteristics and having the same measurement 
date. The Committee concurred with the assumptions put 
forward by management to value the liabilities.
The Committee considered the approach and judgement 
taken by management in determining the value of the surplus 
and concurred with management’s view.
Sale of Johnson Tiles UK
As part of its consideration of how the Group has accounted 
for the post-year end sale of Johnson Tiles UK, the Committee 
reviewed management’s assessment of the impact at 
31 March 2024. The Committee has experience of reviewing 
the carrying value of assets from the impairment reviews 
performed in previous years and of the considerations of 
IFRS 5 from the closure of Norcros Adhesives. The Committee 
reviewed a paper by management and challenged the 
conclusions regarding held for sale and discontinued 
operations. As the Group was not committed to the sale 
of the business at the year end, in accordance with IFRS 5, 
the Johnson Tiles UK business was not classified as held for 
sale or discontinued, and no adjustments were made to the 
carrying value of its current assets in 2024. 
In conducting these reviews, the Committee considered 
the work and recommendations of the Company’s finance 
function and received reports from the Company’s external 
auditors on its findings.
Fair, balanced and understandable
The Committee formally reviews the Company’s annual and 
interim financial statements and associated announcements, 
and considers significant accounting principles, policies 
and practices and their appropriateness, financial reporting 
issues and significant judgements made, including those 
summarised above. 
The Committee also advises the Board on whether it 
considers that the Annual Report and Accounts, taken as a 
whole, is fair, balanced and understandable, and provides 
the necessary information for shareholders to assess the 
Company’s financial position and performance, strategy and 
business model.
The Committee concluded that these disclosures, and the 
processes and controls underlying their production, meet the 
latest legal and regulatory requirements for a listed company 
and that the 31 March 2024 Annual Report and Accounts are 
fair, balanced and understandable.
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Meetings of the Committee
The Committee met formally three times during the year 
ended 31 March 2024. By invitation, the Board Chair, Chief 
Executive Officer, Chief Financial Officer, Company Secretary, 
Group Head of Internal Audit and Risk Assurance and Group 
Financial Controller also attended each of these meetings 
together with the engagement partner and other members of 
the audit team from the external auditor. 
The Committee may invite other individuals either from 
within the Company or external technical advisors to attend 
meetings to provide information or advice as it sees fit.
At each meeting, the Committee had the opportunity to 
discuss matters with the external and internal auditor without 
management being present. The Chair of the Committee 
also has regular discussions with the external audit partner 
outside of the formal Committee process. The Head of 
Internal Audit and Risk Assurance has independent access to 
the Chair of the Audit and Risk Committee as required.
At each of its meetings, the Committee reviews any financial 
communications issued to the market.
Principal activities of the Audit and Risk Committee during the year
A wide variety of issues were addressed in the year; they are summarised in the table below:
Area
Activities
Financial 
reporting
• Review of the Company’s trading updates and other financial communications
• Review of the Company’s interim results for the six months ended 30 September 2023
• Review of the Company’s Annual Report and Accounts for the year ended 31 March 2024,  
including consideration of:
– significant financial reporting matters;
– whether the Annual Report and Accounts are fair, balanced and understandable; and
– the requirements of the going concern assessment and Viability Statement
• Review of changes to corporate reporting requirements
• Review of the post-year end sale of Johnson Tiles UK
External audit
• Review of the external auditor’s proposed audit work plan for the year ended 31 March 2024, 
including its assessment of the principal financial reporting risks
• Review of the external auditor’s terms of engagement and proposed fees
• Assessment of the external auditor’s independence, objectivity, qualifications and expertise, 
including a review of its internal quality control checks
• Review of the findings from the external audit for the year ended 31 March 2024
Internal audit
• Review of the internal audit work program for 2024
• Approval of the annual internal audit program for 2025
• Review of current internal audit resource levels
• Assessment of the work carried out to test and review internal controls and cyber security, together 
with the status of recommendations made and actions agreed
• Review of findings and agreed actions arising from internal audit assignments 
Compliance
• Review of the whistleblowing log
• Review of the fraud and attempted fraud log 
• Review of the data protection log including data incidents, data subject access requests, etc. 
Risk  
management
• Review of the Group’s reported principal risks and uncertainties including consideration of any new 
or emerging risks and uncertainties identified and amendment of current principal risks as required
• Review of the actions taken by the Group to manage its principal risks with continued focus on 
cyber security risks, including new Group Information Security Standards and the procurement of a 
Managed Detection and Response service, and ESG risks, such as climate change targets
Governance
• Conducted an appraisal of the performance of the Committee
• Review of the Group’s policy in respect of the employment of former employees of the external auditor
• Review of the Group’s policy in respect of the engagement of the external auditor for non-audit 
services and non-audit services provided by the external auditor during the year
• Review of the Committee’s Terms of Reference and constitution in line with current best practice
Internal audit framework
The Group has a dedicated Group-wide Internal Audit 
and Risk Assurance function that is led by an experienced 
Group Head of Internal Audit and Risk Assurance. This role 
is supported by a small dedicated internal audit team based 
in South Africa focused on the particular risks faced by the 
Group’s retail and manufacturing operations in South Africa. 
Internal audit resources are kept under constant review to 
ensure an appropriate level of independent assurance is 
obtained by the Committee.
The Group operates a rolling 12-month audit plan prepared 
by the Group Head of Internal Audit and Risk Assurance. 
The plan is risk based using assessments carried out by the 
Group, includes senior management input and is reviewed 
and approved by the Committee. At each meeting, the 
Committee considers the results of the audits undertaken 
during the preceding period and the adequacy of 
management’s response to matters raised. Additionally, the 
related mitigations against issues and actions raised from 
these audits are systematically followed up in subsequent 
Committee meetings until they are adequately resolved. 
The Group control and risk self-assessment questionnaires, 
which are completed annually by each business unit and 
cover financial and information security controls, are reviewed 
by the Group Head of Internal Audit and Risk Assurance 
and the Group Financial Controller. The self-assessment 
process includes a management representation requiring 
senior managers at each division, as well as at the Group’s 
central office, to confirm that they have applied and followed 
all required policies and procedures in the year. Key control 
issues that arise from these reviews are raised with the 
Committee, with the results of the assessments informing the 
audit plan and individual audit engagements. 
Group Internal Audit and Risk 
Assurance activities during the year
The Group Internal Audit and Risk Assurance team provided 
assurance across a wide range of risks during the year, in 
line with the standards set out in the approved audit charter. 
The annual audit plan, which is approved by the Committee, 
included business reviews of operational units, assessing the 
effectiveness of key internal controls in place over selected 
systems and processes, which, this year, included rebates 
and discounts, intellectual property rights and an assessment 
of the Group’s compliance with the revised UK Corporate 
Governance Code 2024. In South Africa (SA), the primary 
focus was on the controls in place at retail outlets with 
completion of a cycle of operational reviews across all stores. 
The plan also included SA Head Office financial and other 
risk-based reviews in line with the Group audits noted above. 
Actions agreed during previous audit visits were reviewed to 
confirm management’s progress.
Other key activities of the function during the year included 
oversight of the Group’s online awareness training program, 
which covers an expansive range of topics including anti-
bribery and corruption, information security, data protection, 
cyber security and modern slavery. Training also covers 
a range of health and safety and management soft skills 
training courses including diversity, equity and inclusion. 
During the year, our online cyber security training was 
enhanced by the inclusion of perpetual training provided 
by a world-class cyber security services provider. The team 
also liaises closely with our insurers on a range of risk 
management projects including cyber security, incident 
response, business continuity and disaster recovery planning, 
along with company vehicle driver licence checking and 
driver behavioural training.
Internal audit also facilitates the annual control and risk 
self-assessment process covering financial and information 
security controls and, through audit reviews, it provides 
independent assurance that the controls declared by 
management are in place and operating effectively.
Summaries of all findings and actions, and updates on all 
audit work and other key activities, are provided at each 
Audit and Risk Committee meeting.
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Risk management framework 
Our risk management framework is highlighted on pages 
106 and 107 of our Strategic Report. The Audit and Risk 
Committee’s role in the risk management framework can be 
summarised as:
1. Review of current and emerging risks through the 
discussion of identified risks and mitigating actions with 
divisional management in annual strategic reviews
2. Annual review of the risk management reporting process 
and associated outputs, including principal risks, to ensure 
they are robust and effective and include all risks that 
could threaten the business model and future strategy
3. Review of the Annual Report to ensure that it provides a 
fair reflection of risk assessments undertaken
Internal control and  
risk management review
The Board has overall responsibility for the Group’s system 
of internal control and risk management and for reviewing 
its effectiveness. The internal control systems are designed 
to meet the needs of the Group and to manage, rather than 
eliminate, the risk of failure to achieve business objectives. 
Such systems can only provide reasonable, not absolute, 
assurance against material misstatement or loss.
The Committee undertakes a review, at least annually, 
of the effectiveness of the Company’s system of internal 
controls and risk management and the Board will take 
into account the Committee’s Report, conclusions and 
recommendations in this regard. The Board confirms that it 
has reviewed the effectiveness of the internal control system, 
including financial, operational and compliance controls 
and risk management in accordance with the UK Corporate 
Governance Code 2018, for the period from 1 April 2023 to 
the date of approval of the Annual Report and Accounts for 
the year ended 31 March 2024.
Fraud and whistleblowing
The Group maintains a whistleblowing policy and engages 
two independent confidential whistleblowing service 
providers — one covering South Africa specifically and the 
other covering all other locations. Reports on the use of these 
services, any significant concerns that have been raised, 
details of investigations carried out and any actions arising as 
a result are reported to the Committee at each meeting. 
The Committee also receives papers on incidents of fraud, 
or attempted fraud, and reviews them at each meeting. 
At least annually, the Committee conducts an assessment 
of the adequacy of the Group’s procedures in respect of 
compliance, whistleblowing and fraud.
External auditor 
The Committee has primary responsibility for making 
recommendations to the Board on the appointment, 
re-appointment and removal of the external auditor. The 
Committee keeps under review the scope and results of the 
audit and its effectiveness, as well as the independence and 
objectivity of the auditor.
The Committee is aware of the need to safeguard the 
auditor’s objectivity and independence and the issue is 
discussed by the Committee and periodically with the 
audit engagement partner from BDO LLP. In accordance 
with Auditing Practices Board requirements, external 
auditor independence is maintained by the rotation of the 
engagement partner every five years. The current audit 
engagement partner, Gary Harding, was appointed following 
the change of auditor in 2020.
Policies on the award of non-audit work to the external 
auditor and the employment of ex-employees of the external 
auditor are in place and reviewed annually. Additionally, the 
approval of the Chair of the Committee is required prior to 
awarding high-value non-audit work to the external auditor, 
and the non-audit work planned and performed is monitored 
by the Committee at each meeting. There was no non-audit 
work awarded to the external auditor during the year.
The external audit starts with the design of a work plan that 
addresses the key risks of the audit, which were confirmed at 
the March 2024 meeting of the Committee. The Committee 
also agreed the terms of engagement and the fees payable 
for the engagement. At each meeting, the Committee had 
the opportunity to discuss matters with the external auditor 
without management being present. The Chair of the 
Committee also has regular discussions with the external 
audit partner outside the formal Committee process.
For the year ended 31 March 2024, the Committee was 
satisfied with the independence, objectivity and effectiveness 
of the relationship with BDO LLP as external auditor.
External audit tender and 
appointment of auditor 
The external auditor, BDO LLP, was appointed at the 2020 
AGM in July 2020 following a competitive tender process.
On behalf of the Audit and Risk Committee.
STEFAN ALLANSON
Chair of the Audit and Risk Committee
12 June 2024
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Role of the Nomination Committee
The main responsibilities of the Nomination Committee are:
• evaluating the balance of skills, knowledge, independence, diversity and 
experience of the Board;
• succession planning for the Board and at senior management level; 
• determining the scope of the role of a new Director and the skills and 
time commitment required and making recommendations to the Board 
about filling Board vacancies; and
• appointing additional Directors.
The Terms of Reference of the Committee are available for inspection upon 
written request to the Company and on its website at www.norcros.com.
The Nomination Committee and the Board seek to maintain an appropriate 
balance between the Executive and Non-executive Directors. The 
Nomination Committee is chaired by the Chair of the Board and consists 
of all the Non-executive Directors. The Board Chair will not chair the 
Committee when it deals with the appointment of a successor to that role.
During the year under review, the Nomination Committee dealt with the 
appointment of a new Chair, Steve Good, and ensured that he received 
an appropriate induction to the Group. The Nomination Committee also 
ensured that Stefan Allanson, who joined the Board in January 2023, 
received support from David McKeith before Stefan took the position of 
Audit and Risk Committee Chair.
Board appointments
Board Chair: The Committee, led by David McKeith as Acting Chair of the 
Nomination Committee, undertook an in-depth and wide-ranging search 
process to appoint a new Board Chair to replace Gary Kennedy, who sadly 
passed away on 13 February 2023. 
On 30 May 2023, the Committee was pleased to recommend to the Board 
that Steve Good be appointed as a Non-executive Director and Chair 
Designate, effective from 1 July 2023. At the conclusion of the 2023 Annual 
General Meeting, Steve Good became Board Chair.
The Committee surveyed the market with an executive search agent 
(Independent Search Partnership LLP) and agreed that Steve was the 
most suitable candidate for the role. Steve Good brings proven business 
leadership credentials and a broad range of experience to the business. 
This skillset was particularly important as the change in Board Chair 
occurred at a time when the new Chief Executive Officer, Thomas 
Willcocks, had recently started in his role.
Since the year end, the Committee has dealt with the appointment of an 
additional Non-executive Director and, as announced on 24 May 2024, 
Rebecca DeNiro will take office from 1 July 2024.
Committee changes
As previously communicated, David McKeith did not seek re-election at the 
2023 Annual General Meeting. Stefan Allanson took over as Chair of the 
Audit and Risk Committee from 1 July 2023. Alison Littley took the role of 
Senior Independent Director from 1 July 2023.
STEVE GOOD
Chair of the Nomination 
Committee
Other members:
• Alison Littley
• Stefan Allanson
Meetings held:
The Committee met four times during 
the year.
Key activities for 2024:
• Appointment of Steve Good as 
Chair effective from 1 July 2023
• Appointment of Stefan Allanson  
as Chair of the Audit and  
Risk Committee
• Appointment of Thomas Willcocks 
as Chief Executive Officer effective 
from 1 April 2023
Areas of focus for 2025:
• Lead the induction process for 
Rebecca DeNiro, our new Non-
executive Director
• Continue with succession 
planning throughout the senior 
management of the Group
• Progress diversity initiatives for 
both gender and ethnicity
Evaluating the Board and succession planning 
for a sustainable future.
Board composition
The Nomination Committee also evaluates the balance of 
skills, knowledge, diversity and experience of the Board. If a 
new appointment to the Board is required, the Committee 
will use the appropriate selection process and will determine 
the scope of the role of a new Director and the skills and 
time commitment required and make recommendations to 
the Board about filling Board vacancies and appointing 
additional Directors.
Board performance evaluation
Process – a formal evaluation took place in the year 
in accordance with the requirements of the Code. This 
evaluation was conducted through detailed questionnaires. 
The outcomes of it indicated the following areas of focus for 
the Nomination Committee:
• Succession planning
• Promotion of diversity
Diversity and inclusion
In selecting candidates, due regard will be given to the 
balance of the Board, to the benefits of different backgrounds 
and experience, and to diversity on the Board, including 
gender. The Board does not currently set targets for Board 
diversity; however, appointments will be made in accordance 
with the Group’s diversity and inclusion policy, on the basis 
of merit and the most appropriate experience against 
objective criteria in the best interests of shareholders. The 
Board endeavours to ensure that these principles are applied 
throughout the Group. 
The Committee is pleased to note the progress with the 
improved diversity of the Executive Management of the 
Group, of which 40% are female (2023: 0%).
Compliance with Listing Rules on diversity
In 2022, the UK Financial Conduct Authority introduced Listing Rules relating to diversity (LR 9.8.6R(9) and (10), and  
LR 14.3.33R(1)). The Company’s position against these items is set out within this report below.
Listing Rule target
Company’s position  
as at 31 March 2024
Comment
At least 40% of the Board 
are women.
20%
Our aspiration is to achieve 40% gender diversity, recognising 
that it requires a careful and measured approach to 
accommodate Board attrition, whilst maintaining the existing 
profile of desired skills and experience. The appointment of 
Rebecca DeNiro, with effect from 1 July 2024, will improve our 
gender diversity to 33%.
At least one of the senior Board 
positions (Chair, Chief Executive 
Officer, Senior Independent Director 
or Chief Financial Officer) is a woman.
One position meets 
this target.
With effect from 1 July 2023, Alison Littley took on the role of 
Senior Independent Director, which meant that this target was 
met from that point. Going forward, the intention is to take this 
target into consideration as part of succession planning.
At least one member of the Board is 
from a minority ethnic background 
(which is defined by reference to 
categories recommended by the UK 
Office for National Statistics).
No Board members 
meet this target.
The Board continues to take ethnic diversity into account when 
considering appointments, as per its Diversity Policy, whilst 
noting it will continue to consider diversity of the Board and the 
Group as a whole based on our global footprint and operations, 
in a way which is best aligned with our growth agenda. Being 
an international company, we naturally reflect many different 
nationalities in the Board and senior management. This is a 
valuable input to ensure different cultures are represented within 
decision makers, warding against groupthink.
TABLE 1: REPORTING TABLE ON SEX/GENDER REPRESENTATION
 
Number of 
Board members
Percentage of 
the Board
Number of senior 
positions on the 
Board (CEO, CFO, 
SID and Chair)
Number in 
Executive 
Management
Percentage of 
Executive 
Management
Men
4
80%
3
3
60%
Women
1
20%
1
2
40%
Not specified/prefer not to say
n/a
—
—
—
—
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TABLE 2: REPORTING TABLE ON ETHNICITY REPRESENTATION 
 
Number of 
Board members
Percentage of 
the Board
Number of senior 
positions on the 
Board (CEO, CFO, 
SID and Chair)
Number in 
Executive 
Management
Percentage of 
Executive 
Management
White British or other  
White (including minority  
White groups)
5
100%
4
5
100%
Mixed/multiple ethnic groups
—
—
—
—
—
Asian/Asian British
—
—
—
—
—
Black/African/Caribbean/ 
Black British
—
—
—
—
—
Other ethnic groups, 
including Arab
—
—
—
—
—
Not specified/prefer not to say
—
—
—
—
—
Notes to the tables:
1 
Data collection of the Board undertaken as part of our regular year end data collection.
2 
The Board were provided with the categories above and asked to advise how they identify.
3 
The personal data has been collected once and it will be up to the individual to advise of any change.
Succession planning
In the year under review, the Committee has, in addition to 
its routine responsibilities, continued to focus on succession 
planning issues, and it is satisfied that there are appropriate 
plans in place for succession planning for Board members and 
senior management across the Group.
Induction process summary
Following successful appointment to the Board, new Directors 
receive a comprehensive and tailored induction program. 
The induction program facilitates their understanding of 
the Group, its strategy and the key drivers of business 
performance. It also gives an opportunity for the Directors to 
meet key members of the senior management team in the UK 
and South Africa and undertake site visits. The induction also 
includes dedicated time with each Board member.
Induction process example – Steve Good 
In August 2023, following his appointment as Board Chair, 
Steve Good completed an eight-day induction with the 
Group. This included a visit to each of the seven UK brands 
and a trip to our brands in South Africa, including store 
visits to our Tile Africa stores. The induction also included an 
introduction to senior leadership, strategy and the Group’s 
values and culture.
STEVE GOOD
Chair of the Nomination Committee
12 June 2024
Q & A
with Steve Good, our new Chair
Q
As the new Chair, what were your 
initial observations about Norcros?
A
I was drawn to the business for three key reasons:
1. It is a really attractive business, with excellent 
market position, great brands and outstanding 
design and customer service;
2. The ability of the business to drive value and 
scale through a balanced growth agenda; and
3. The people. The people in Norcros have ambition, 
motivation, enthusiasm and enormous talent to 
pursue the opportunities and deliver them.
Since joining Norcros, every interaction I have had 
has reinforced these observations.
Q
Where do you see the  
biggest opportunities?
A
Norcros has a clear growth strategy, which can build 
on the resilience and performance of our existing 
business. The Executive management team and 
all the people throughout the Group are clearly 
passionate about their work and driven towards 
continuous improvement.
Q
The Board appointed Rebecca 
DeNiro as an additional Non-
executive Director starting 1 July 
2024 – why was the decision made 
to bring in an additional Director?
A
The Board is committed to ensuring that 
high standards of corporate governance are 
maintained and values a breadth of experience 
and perspectives. Rebecca DeNiro has a wealth 
of relevant experience in consumer brands such 
as Dyson and Regatta and will further strengthen 
our Board and help support Norcros’ ambitious 
growth plans.
 
The Board seeks to maintain an 
appropriate balance of skills, 
knowledge, diversity and experience 
in order to effectively govern and to 
further the Group’s strategic objectives.”
STEVE GOOD
Chair
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ALISON LITTLEY
Chair of the Remuneration 
Committee
Other members:
• Steve Good
• Stefan Allanson
Meetings held:
The Committee met four times 
during the year.
Key activities for 2024:
• Secured strong support at the 
2023 Annual General Meeting 
for the Directors’ remuneration 
policy (96.7% in favour)
• Ensured that the 
implementation of pay policies 
meets the Group’s objectives 
Areas of focus for 2025:
• Setting targets for  
Executive remuneration 
that align to the Group’s 
business strategy
• Reviewing wider workforce 
remuneration and related 
policies
Attracting and retaining top talent with remuneration that is 
consistent and fair
Role of the Remuneration Committee
The main responsibilities of the Remuneration Committee (the Committee) are:
• determining the remuneration policy and keeping it under review, including 
consulting with, and obtaining approval from, shareholders as appropriate;
• implementing the approved remuneration policy as regards to Executive 
Director remuneration, benefits and incentives, including the setting of 
targets and determination of payouts of all incentive arrangements;
• ensuring alignment of the remuneration structure for senior executives 
to the Executive Directors’ remuneration policy, including approval of 
changes to packages;
• reviewing the Executive Directors’ remuneration policy and the approach to 
implementation, in the context of pay policies and practices across the wider 
workforce, and the Group’s culture; and
• preparing the Annual Report on Remuneration, to be approved by the 
members of the Company at the Annual General Meeting.
Dear shareholders,
On behalf of the Board, I am pleased to present the Directors’ Remuneration 
Report for the year ended 31 March 2024. 
The Committee continues to review the Group’s approach to remuneration, to 
ensure it is:
• fit for purpose;
• competitive without being excessive;
• able to incentivise and fairly reward delivery of our short- and longer-term 
ambitions; and
• cascaded appropriately throughout the Group.
Following last year’s triennial review of the Executive Directors’ remuneration 
policy and the leadership transition at the start of the year, the Committee’s 
focus over the past 12 months has been on ensuring that the implementation 
of our pay policies across the Group continue to meet the objectives outlined 
above. I hope this Report clearly explains how we have carried out these 
activities for the year in review, in addition to the current financial year. 
Directors’ remuneration policy
The Committee welcomed shareholders’ strong support at the 2023 Annual 
General Meeting for the resolution to approve the Directors’ remuneration policy. 
96.7% of votes were cast in favour of our proposed policy, which came into effect 
from the date of the 2023 Annual General Meeting, and included two changes:
• Raising the Approved Performance Share Plan (APSP) award limit from 
100% to 150% of salary for the Chief Executive Officer, and to 125% of salary 
for the Chief Financial Officer.
• Permitting non-financial measures to be introduced to the APSP scorecard. 
Such flexibility, if used, is capped at 25% of the APSP award opportunity. 
The changes were proposed in order to retain an appropriate 
degree of flexibility for the Committee to evolve its approach 
over time, thus ensuring it could continue to appropriately 
incentivise the delivery of the Group’s short and longer-term 
strategy. Accordingly, no changes to the policy are being 
proposed at this year’s Annual General Meeting.
The performance context for 
remuneration in the year
As reported earlier in this Annual Report, performance 
outcomes for the year in review include:
• strong execution of strategy;
• full year revenue of £392.1m (2023: £441.0m), 11.1% lower 
than prior year on a reported basis and 6.0% lower on 
a constant currency like for like basis after adjusting for 
Grant Westfield and Norcros Adhesives;
• underlying operating profit of £43.2m, 8.7% lower than 
prior year (2023: £47.3m); 
• the strategic review of the Johnson Tiles UK business; and
• demonstrated resilience of the Group’s business model.
Despite the challenging market conditions faced during the 
year ended 31 March 2024, the Group’s underlying business 
performance remains robust. This is testament not only to the 
commitment and contribution of all of our people, but also 
the leadership style and quality of our Chief Executive Officer 
and Chief Financial Officer, which underpins continued 
progress in the delivery of our strategy.
Remuneration for the year in review
Whilst revisions to the policy were approved at last year’s 
Annual General Meeting, we made no changes to our 
approach when implementing the policy in the year ended 
31 March 2024 compared to previous practice.
Annual bonus 
Notwithstanding the continued robust performance 
summarised above, the challenging operating profit threshold 
set for the annual bonus was not achieved, resulting in no 
bonus being payable to the Executive Directors in respect of 
the year ended 31 March 2024. In keeping with our normal 
practice, the Committee reviewed the outcome in the context 
of the Group’s broader underlying performance and the 
experience of other stakeholder groups. Following the review, 
the Committee concluded not to exercise any discretion to 
revise the outcome.
2021 APSP
2021 APSP awards were made in July 2021 and subject to a 
three-year aggregate earnings per share (EPS) performance 
target (as detailed on page 164). The EPS performance 
condition for the 2021 APSP awards was achieved at 49.3% 
of maximum. The Committee reviewed the result in the 
context of all relevant factors, before approving the formulaic 
vesting outcome. Whilst 2021 APSP awards do not vest 
until July 2024, the Committee is presently satisfied that no 
windfall gains have arisen on these awards, noting in its 
assessment that the Company’s share price, which continues 
to be impacted by external market conditions, remains below 
the grant date share price. The Committee’s assessment of 
windfall gains will be reviewed again at the time of vesting.
2023 APSP 
Awards for the year in review were made in July 2023 and 
challenging EPS targets set (see page 165 for further details).
Remuneration for the year to 
31 March 2025
The workforce context
The Committee’s decision making in relation to Executive 
Director remuneration continues to be informed by the 
Group’s workforce remuneration practices and the decisions 
taken by management in this regard. This year, the Committee 
has been particularly mindful of the impact on the workforce 
of the inflationary environment and associated cost of living 
pressures. In this context, the Committee supported the 
decision by management to budget for a material cost of 
living increase, of circa 4.5% on average across the Group, 
and to taper this through the organisation with the highest 
percentage increases being awarded to our lowest paid 
colleagues. This approach is considered to remain fair and 
appropriately reflect the current economic conditions and 
their asymmetric impact on different organisational levels of 
the Group.
The Executive Directors
The Committee keeps its approach to implementation of 
the policy under review, in the context of wider business 
performance and the stakeholder experience. The approach 
we have resolved to adopt for the year ending 31 March 2025 
is as follows:
Base salary
Thomas Willcocks was appointed Chief Executive Officer 
effective 1 April 2023. His salary on appointment was set at 
£420,000, an 11.8% discount to his predecessor, to balance his 
significant previous experience of Norcros with the promotion 
to his first FTSE Board role. The Committee disclosed in last 
year’s Remuneration Report its intention to keep under review 
the salary level in the context of Thomas’ development and 
performance in the role, and increase it over time, by more 
than the workforce average, if necessary, to an appropriately 
competitive level commensurate with his performance 
and contribution. 
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Despite a challenging demand environment, Group 
performance in the year ended 31 March 2024 has been 
robust across a number of key financial and operational 
measures. It is the Committee’s assessment that Thomas 
has shown significant development in his role as Chief 
Executive Officer over the past 12 months; he has also been 
instrumental in delivering outcomes in line with expectations 
through ongoing portfolio management and executing 
against our strategic priorities. In this context, the Committee 
would ordinarily be proposing to increase the Chief Executive 
Officer’s salary in line with the intention set out in last year’s 
report. However, with input from Thomas, the Committee 
concluded not to proceed with a salary increase above 
the wider workforce average at the current time in light of 
the impact on the results of our South African business of 
the particularly challenging conditions in that market, and 
acknowledging the cost of living pressures which many 
colleagues continue to face. Accordingly, Thomas has been 
awarded a 4% salary increase (to £436,800) effective  
1 April 2024, below the average awarded across the wider 
workforce. However, it remains the Committee’s intention to 
award higher salary increases to Thomas in future years to 
position his salary at an appropriately competitive level over 
time, subject to his and the Group’s sustained performance. 
As disclosed last year, the Committee implemented the 
second stage of an adjustment to the base salary for James 
Eyre, our Chief Financial Officer. With effect from 1 April 
2023, this was increased to £320,000. Following this planned 
adjustment, the Committee resolved to increase his base 
salary by 4% to £332,800 with effect from 1 April 2024. The 
adjustment, which is below the average increase awarded 
across the wider workforce, recognises James’ continued 
strong performance and contribution to the Group.
Pension and benefits
Both Executive Directors receive a pension contribution, or 
allowance in lieu, of 8% of salary, in line with the employer 
contribution available for the wider UK workforce. Other 
benefits consist of a car allowance of £15,000 and private 
medical insurance.
Annual bonus
No changes are being proposed to the annual bonus 
opportunity, which will remain 100% of salary for the current 
financial year. However, in keeping with its approach to keep 
under regular review the design of the incentive scorecards, 
the Committee has resolved to introduce working capital to 
the bonus scorecard. This measure will be weighted 20%, to 
balance the existing focus on profit performance (through 
continued use of underlying operating profit, to be weighted 
80%) with a focus on operational efficiency. To the extent 
that they are not considered commercially sensitive at the 
time, targets will be disclosed retrospectively in next year’s 
Remuneration Report. No other changes are proposed to the 
operation of the annual bonus for the current financial year.
APSP
For the year ending 31 March 2025, the Committee proposes 
to use a proportion of the APSP headroom introduced to 
the policy last year. The Chief Executive Officer’s award 
opportunity is being increased to 115% of salary, within the 
policy limit of 150% of salary, and the Chief Financial Officer’s 
award opportunity to 110% of salary, within the policy limit for 
this role, of 125% of salary. The increases in APSP opportunity 
are intended to recognise the Executive Directors’ continued 
development and valued contribution in the year in review, 
through that part of the package which is contingent on 
delivery of the Group’s longer-term strategy and aligned most 
closely with shareholders’ interests over the next five years, as 
covered by the APSP’s performance and mandatory post-
vesting holding periods.
The APSP awards to be granted in 2024 will be based 100% 
on three-year EPS growth, with final vesting also subject to 
an assessment of the quality of earnings by reference to the 
Group’s return on capital employed performance. The targets 
attaching to the 2024 APSP cycle will continue to be set to 
be stretching, taking into account the award opportunity 
when doing so to help ensure that pay outcomes are 
commensurate with performance outturns. The rationale for 
this approach was explained in last year’s report, and will be 
kept under review for future APSP cycles. It is the Committee’s 
intention to continue to evolve our APSP scorecard design, to 
ensure that this continues to reinforce appropriately the key 
drivers and measures of success for the Group and our stated 
medium-term goals for these.
Shareholding guidelines
A commensurate increase will be made to the shareholding 
guideline applicable to each Executive Director (to 115% of 
salary for the Chief Executive Officer, and to 110% of salary 
for the Chief Financial Officer).
The Board Chair
The Committee is also responsible for setting the 
remuneration of the Board Chair. In doing so, it adopts 
a consistent set of principles to those for executive and 
workforce remuneration. From 1 April 2024, the Committee 
has resolved to increase the Board Chair’s fee by 4%, to 
£155,324 per annum.
Concluding remarks
On behalf of the Committee, we hope that we can count 
on your support for the resolution to approve this Directors’ 
Remuneration Report at the 2024 Annual General Meeting, 
where I will be available to answer any questions in relation to 
this Report.
ALISON LITTLEY
Chair of the Remuneration Committee
12 June 2024
Remuneration disclosure
This Directors’ Remuneration Report has been prepared in accordance with the provisions of the Companies Act 2006 and 
Schedule 8 of the Large and Medium-sized Companies and Groups (Accounts and Reports) (Amendment) Regulations 2013. The 
report meets the requirements of the UK Listing Authority’s Listing Rules and the Disclosure Guidance and Transparency Rules. 
In this report, we describe how the principles of good governance relating to Directors’ remuneration, as set out in the 2018 UK 
Corporate Governance Code (the Code), are applied in practice. The Remuneration Committee confirms that throughout the 
financial year the Group has complied with these governance rules and best practice provisions set out in the Code.
Directors’ remuneration policy
This section of the Report sets out the remuneration policy for Executive Directors and Non-executive Directors, as approved by 
shareholder vote at the 2023 Annual General Meeting. The policy came into effect on that date and will remain effective for up 
to a three-year period ending on the date of the 2026 Annual General Meeting. 
Executive Director remuneration policy table
This policy has been designed to support the principal objective of enabling the Group to attract, motivate and retain the people 
it needs to maximise the value of the business.
Assessment of policy against the 2018 UK Corporate Governance Code
The Committee believes that the policy complies with the six pillars set out in paragraph 40 of the Code.
CLARITY: 
The Committee believes that the disclosure of the remuneration arrangements is transparent 
with clear rationale provided on its maintenance and any changes to policy. The Committee 
remains committed to consulting with shareholders on the policy and its implementation. 
SIMPLICITY: 
The policy and the Committee’s approach to implementation are simple and well understood. 
The performance measures used in the incentive plans are well aligned to the Group’s strategy.
RISK: 
The Committee has ensured that remuneration arrangements do not encourage and reward 
excessive risk taking by setting targets to be stretching and achievable, with discretion to adjust 
formulaic bonus and APSP outcomes retained by the Committee to ensure pay outcomes 
remain aligned with performance outturns. 
PREDICTABILITY AND 
PROPORTIONALITY: 
The link of the performance measures to strategy and the setting of targets balances 
predictability and proportionality by ensuring outcomes do not reward poor performance. 
CULTURE: 
The policy is consistent with the Group’s culture as well as strategy, therefore driving behaviours 
that promote the long-term success of the Company for the benefit of all stakeholders.
Component and 
objective
Operation
Opportunity
Performance measures
BASE SALARY
To enable the Group 
to attract, motivate 
and retain the people 
it needs to maximise 
the value of the 
business
Generally reviewed each year, with increases 
effective 1 April with reference to salary levels at 
other FTSE companies of broadly similar size or 
sector to Norcros.
The Committee also considers the salary 
increases applied across the rest of the UK 
business when determining increases for 
Executive Directors.
Base salary increases are applied in line with 
the outcome of the annual review.
Salaries in respect of the year 
under review (and for the 
following year) are disclosed 
in the Annual Report on 
Remuneration.
Salary increases for Executive 
Directors will normally not 
exceed those of the wider 
workforce over the period this 
policy will apply. Where increases 
are awarded in excess of the 
wider employee population, for 
example if there is a material 
change in the responsibility, 
size or complexity of the role, 
the Committee will provide the 
rationale in the relevant year’s 
Annual Report on Remuneration.
n/a
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Component and 
objective
Operation
Opportunity
Performance measures
APPROVED 
PERFORMANCE 
SHARE PLAN 
(APSP)
To incentivise 
Executive Directors 
to deliver long-term 
performance that 
is aligned with 
shareholders’ interests
APSP awards comprise annual conditional 
awards of nil-cost options following the 
announcement of the Group’s final results.
Awards normally vest after three years, subject 
to the achievement of a performance condition 
and continued employment with the Group 
until the vesting date.
To the extent an award vests, Executive 
Directors will be required to hold net vested 
shares for an additional holding period of 
two years.
A payment equivalent to the dividends that 
would have accrued on APSP awards that vest 
will be made to participants on vesting.
APSP awards are also subject to malus over the 
vesting period and clawback over the holding 
period (in both cases in whole or in part) in the 
event of a material misstatement in accounting 
records, gross misconduct, calculation error or 
corporate failure.
Maximum opportunities:  
CEO – 150% of base salary. 
CFO – 125% of base salary.
Threshold performance results 
in 25% vesting.
Details of actual APSP awards 
in respect of each year will be 
disclosed in the Annual Report 
on Remuneration.
Vesting of APSP awards 
is dependent upon Group 
performance over a 
three-year period. Any 
non-financial measures will 
have a maximum aggregate 
weighting of 25% of the 
opportunity. Details of the 
measures attaching to each 
award cycle will be disclosed 
in the relevant Annual 
Report on Remuneration. At 
the start of each cycle, the 
Committee will determine 
the targets that will apply to 
an award. 
If the performance targets 
are not met at the end of 
the performance period, 
awards will lapse.
The Committee has 
discretion to adjust the 
formulaic APSP outcomes 
within the limits of the 
scheme if certain relevant 
events take place (e.g. 
a capital restructuring, 
a material acquisition/
divestment, etc.) with any 
such adjustment to result in 
the revised targets being no 
more or less challenging to 
achieve.
The Committee will consult 
major shareholders on 
changes to the APSP, 
although it retains discretion 
to make changes to the 
performance measures 
attaching to future cycles 
without reverting to a full 
shareholder vote.
Further details, including 
the targets attached to 
the APSP in respect of 
each year, are disclosed 
in the Annual Report on 
Remuneration.
SAVE AS YOU 
EARN (SAYE)
To encourage the 
ownership of Norcros 
plc shares
An HMRC-approved scheme where employees 
(including Executive Directors) may save up 
to the individual monthly limit set by HMRC 
from time to time over three years. Options are 
granted at a discount of up to 20%.
Savings capped at the 
individual monthly limit set by 
HMRC (or other such lower 
limit as the Committee may 
determine) from time to time.
n/a
Component and 
objective
Operation
Opportunity
Performance measures
PENSION
To provide a level of 
retirement benefit 
that is competitive in 
the relevant market
Executive Directors receive pension 
contributions (either as a direct payment or a 
cash allowance).
Base salary is the only element of remuneration 
that is pensionable.
Executive Directors receive a 
Company contribution in line 
with the employer contribution 
available for the wider workforce 
in the relevant market.
n/a
BENEFITS
Provision of 
benefits in line with 
the market
Executive Directors are provided with a 
company car (or a cash allowance in lieu 
thereof) and private medical insurance. Other 
benefits may be introduced from time to time 
to ensure the benefits package is appropriately 
competitive and reflects the needs and 
circumstances of the Group and individual 
Executive Director.
Benefits may vary by role, and 
the level is determined each 
year to be appropriate for the 
role and circumstances of each 
individual Executive Director.
It is not anticipated that the 
cost of benefits (as set out 
in the Annual Report on 
Remuneration) would increase 
materially over the period for 
which this policy will apply.
The Committee retains the 
discretion to approve a 
higher cost in exceptional 
circumstances (e.g. relocation 
expenses or an expatriation 
allowance on recruitment, 
etc.) or in circumstances where 
factors outside the Company’s 
control have changed 
materially (e.g. market increases 
in insurance costs).
n/a
ANNUAL BONUS 
AND DEFERRED 
BONUS PLAN 
(DBP)
To focus Executive 
Directors on 
achieving demanding 
annual targets 
relating to Group 
performance and 
encourage retention
Performance targets are set at the start of 
the year and aligned with the annual budget 
agreed by the Board. At the end of the year, 
the Committee determines the extent to which 
these targets have been achieved.
50% of the total bonus payment is paid in cash, 
and 50% is converted into nil-cost options over 
Norcros shares under the DBP. These options 
are exercisable after three years, subject to 
continued employment and malus (in whole 
or in part) during the deferral period in the 
event of a material misstatement in accounting 
records, gross misconduct, calculation error or 
corporate failure.
Cash bonuses may be subject to clawback over 
the deferral period in similar circumstances as 
identified above.
A payment equivalent to the dividends that 
would have accrued on deferred bonus awards 
that vest will be made to participants on vesting.
Maximum opportunity: 100% of 
base salary.
Target opportunity: 50% of 
base salary.
For threshold performance, the 
bonus payout is up to 25% of 
maximum. 
The bonus will be 
based primarily on the 
achievement of financial 
performance targets but 
may, from time to time, 
include non-financial 
performance measures 
(the weighting of which, if 
any, will be capped at 25% 
of the total opportunity). 
Details of the measures on 
which the bonus will be 
based shall be disclosed in 
the relevant Annual Report 
on Remuneration.
The Committee has 
discretion to adjust the 
formulaic bonus outcomes 
(including down to zero) 
within the limits of the 
scheme to ensure alignment 
of pay with performance.
Further details, including 
targets attached to the 
bonus for the year under 
review, are provided in 
the Annual Report on 
Remuneration.
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Component and 
objective
Operation
Opportunity
Performance measures
SHAREHOLDING 
REQUIREMENTS
To align Executive 
Director and 
shareholder interests 
and reinforce 
long-term decision 
making, including for 
a period following 
cessation of 
employment
Executive Directors are required to retain at 
least 50% of any DBP or APSP awards that 
vest (net of tax) until they have built up a 
personal holding of Norcros plc shares worth 
a defined multiple of their salaries (of at least 
100% of salary).
Details of the in-post shareholding requirements 
that apply to the Executive Directors are set out 
in the Annual Report on Remuneration.
Executive Directors will normally be required 
to maintain a holding in Norcros plc shares 
for a period of two years after they cease to 
be a Director of the Group. For the first year, 
this shareholding guideline will be equal to the 
lower of a Director’s actual shareholding at the 
time of their departure and the shareholding 
requirement in effect at the date of their 
departure and, for the second year, 50% of 
that figure.
The specific application of this shareholding 
guideline will be at the Committee’s discretion. 
Only shares that are held beneficially by an 
Executive Director or their spouse or partner, or 
nil-cost options granted under the DBP count 
in the assessment of whether an Executive 
Director has met the required ownership level.
n/a
n/a
Notes to the policy table
PAYMENTS FROM PREVIOUS AWARDS
For the avoidance of doubt, the Group will honour any commitment entered into, and Executive Directors will be eligible to 
receive payment from any award made, prior to the approval and implementation of the remuneration policy detailed in this 
Report. Details of these awards are, and will be, disclosed in the Annual Report on Remuneration.
PERFORMANCE MEASURE SELECTION AND APPROACH TO TARGET SETTING
The measures used in the annual bonus will be selected by the Committee to directly reinforce our medium-term growth-
orientated strategy (see pages 26 to 29 for further details of the strategy; details of the measures selected for use in the bonus 
for the year in review and for the coming year are set out in the Annual Report on Remuneration). For the APSP, the Committee 
shall select measures that are transparent, objective and effective measures of performance that are in the long-term interests of 
all of our shareholders (further details of the APSP measures are set out in the Annual Report on Remuneration).
Targets applying to the annual bonus and APSP are reviewed annually, based on a number of internal and external reference 
points. Annual bonus targets are aligned with the annual budget agreed by the Board. Annual bonus targets are considered to 
be commercially sensitive, but will be disclosed retrospectively in the following year’s Annual Report on Remuneration. APSP 
targets reflect industry context, expectations of what will constitute appropriately challenging performance levels and factors 
specific to the Group. The Committee will determine the APSP targets at the time awards are made and these targets (along 
with other relevant details of the grant) will ordinarily be disclosed in the following year’s Annual Report on Remuneration.
DIFFERENCES FROM REMUNERATION POLICY FOR OTHER EMPLOYEES
The remuneration policy for other employees is based on broadly consistent principles as described above. Annual salary reviews 
across the Group take into account Group performance, local pay and market conditions, and salary levels for similar roles in 
comparable companies.
Executives and senior managers are eligible to participate in annual bonus schemes. Opportunities and performance measures 
vary by organisational level, geographical region and an individual’s role. Other members of the Group senior leadership team 
participate in the APSP on similar terms as the Executive Directors, although award sizes may vary by organisational level. All UK 
and Republic of Ireland employees are eligible to participate in the Group’s SAYE scheme on identical terms.
Performance scenario charts
Minimum
On target
Maximum
Maximum 
+50% 
SPG
Minimum
On target
Maximum
Maximum 
+50% 
SPG
Chief Executive Officer
100%
£488k
£832k
£1,427k
£1,678k
59%
34%
29%
26% 15%
31%
26%
35%
45%
Chief Financial Officer
100%
£375k
£633k
£1,074k
£1,257k
59%
35%
30%
26% 15%
31%
26%
34%
44%
Fixed pay
Annual bonus
APSP
The charts above provide estimates of the potential future reward opportunity for Executive Directors, and the potential 
mix between the different elements of remuneration under four different performance scenarios: “Minimum”, “On target”, 
“Maximum” and “Maximum + 50% share price growth (SPG)”. This information is for the current financial year, as 
explained below.
The potential opportunities illustrated above are based on the current remuneration policy applied to base salaries at 1 April 
2024. For the annual bonus, the amounts illustrated are those potentially receivable in respect of performance for the year to 
31 March 2025. It should be noted that any bonus deferred into the DBP and APSP awards does not normally vest until the 
third anniversary of the date of grant. This is intended to illustrate the relationship between executive pay and performance. 
The values of the DBP and APSP assume no increase in the underlying value of the shares (except the APSP value under the 
“Maximum + 50% SPG” scenario) and actual pay delivered will further be influenced by changes in factors such as the Group’s 
share price and the value of dividends paid.
Valuation assumptions
The “Minimum” scenario reflects base salary, pension and benefits (i.e. fixed remuneration), being the only elements of the 
Executive Directors’ remuneration package not linked to performance.
The “On target” scenario reflects fixed remuneration as above, plus target bonus payout (50% of salary) and APSP threshold 
vesting at 25% of the maximum award level.
The “Maximum” scenario reflects fixed remuneration, plus full payout under all incentives (100% of salary under the annual 
bonus and full vesting of the APSP opportunity to be awarded in the year ending 31 March 2025).
The “Maximum + 50% SPG” scenario reflects fixed remuneration, plus full payout under all incentives (as described above).  
The value of the APSP additionally reflects 50% SPG.
DIRECTORS’ REMUNERATION  
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157

Approach to Executive Director recruitment and remuneration
External appointment
In cases of hiring or appointing a new Executive Director from outside the Group, the Remuneration Committee may make use 
of all existing components of remuneration, as follows:
Component
Policy
BASE SALARY
The base salaries of new appointees will be determined by reference to relevant market data, experience 
and skills of the individual, internal relativities and the current salary of the incumbent in the role.
Where a new appointee has an initial base salary set below market, the Committee may make phased 
increases over a period of three years, subject to the individual’s development and performance in 
the role.
BENEFITS
As set out in the policy table, benefits may include (but are not limited to) the provision of a company car 
or car allowance, medical insurance, and any necessary expatriation allowances or expenses relating to 
an Executive’s relocation.
PENSION
New appointees will receive pension contributions into a defined contribution pension arrangement or 
an equivalent cash supplement, or a combination of both. Company contributions to pension will be in 
line with that available for the wider workforce in the relevant market. 
SAYE
New appointees will be eligible to participate on identical terms to all other employees.
ANNUAL 
BONUS
The bonus structure described in the policy table will apply to new appointees. The maximum opportunity 
will be 100% of salary, pro-rated in the year of joining to reflect the proportion of that year employed. 
Performance measures may include strategic and operational objectives tailored to the individual in the 
financial year of joining.
50% of any bonus earned will be deferred into the DBP on the same terms as other Executive Directors.
APSP
New appointees will be granted annual awards under the APSP on the same terms as other Executive 
Directors (including in relation to award opportunities), as described in the policy table. 
In determining the appropriate remuneration structure and level for the appointee, the Remuneration Committee will take into 
consideration all relevant factors to ensure that arrangements are in the best interests of our shareholders. It is not the intention 
of the Committee that a cash payment such as a “golden hello” would be offered. However, the Committee may make an award 
in respect of a new appointment to “buy out” incentive arrangements forfeited on leaving a previous employer, over and above 
the approach and award limits outlined in the table above. Any such award will be made under existing incentive structures, 
where appropriate, and will be subject to the normal performance conditions of those incentives. The Committee may also 
consider it appropriate to make “buy out” awards under a different structure, using the relevant Listing Rule where necessary, 
to replicate the structure of forfeited awards. Any “buy out” award (however this is delivered) would have a fair value no higher 
than that of the awards forfeited, taking into account relevant factors including performance conditions, the likelihood of those 
conditions being met and the proportion of the vesting period remaining. Details of any such award will be disclosed in the first 
Annual Report on Remuneration following its grant.
Internal promotion to the Board
In cases of appointing a new Executive Director by way of internal promotion, the policy will be consistent with that for external 
appointees detailed in the table above (i.e. excluding the flexibility to make “buy out” awards). Where an individual has 
contractual commitments made prior to their promotion to the Board, and it is agreed that a commitment is to continue, the 
Group will continue to honour these arrangements even if there are instances where they would not otherwise be consistent with 
the prevailing Executive Director remuneration policy at the time of promotion.
Service contracts and policy for payment for loss of office
Executive Directors have signed rolling contracts, terminable on 12 months’ notice by either the Group or the Director. The Group 
entered into a contract with Thomas Willcocks on 1 April 2023, and with James Eyre on 1 August 2021. Copies of these contracts 
are available to view at the Group’s registered office.
The Committee’s policy for Directors’ termination payments is to provide only what would normally be due to Directors had they 
remained in employment in respect of the relevant notice period, and not to go beyond their normal contractual entitlements. 
Any incentive arrangements will be dealt with subject to the relevant rules, with any discretion exercised by the Committee on a 
case-by-case basis taking into account the circumstances of the termination. Termination payments will also take into account 
any statutory entitlement at the appropriate level, to be considered by the Committee on the same basis. The Committee will 
monitor and, where appropriate, enforce the Directors’ duty to mitigate loss. When the Committee believes that it is essential to 
protect the Group’s interests, additional arrangements may be entered into (for example post-termination protections above and 
beyond those in the contract of employment) on appropriate terms.
Under the service contracts for each Executive Director, the Company has the discretion to terminate the employment lawfully, 
without any notice, by paying to the Director a sum equal to, but no more than, the salary and other contractual benefits of 
the Director. The payment would be in respect of that part of the period of notice which the Director has not worked, less any 
appropriate tax and other statutory deductions. The Director would be entitled to any holiday pay that may otherwise have 
accrued in what would have been the notice period. The Company may pay any sums due under these pay in lieu of notice 
provisions as one lump sum or in instalments of what would have been the notice period. If the Company elects to pay in 
instalments, the Director is under an express contractual duty to mitigate their losses and to disclose any third-party income they 
have received or are due to receive. The Company reserves the right to reduce the amount of the instalments by the amount of 
such income. The Committee would expect to include similar pay in lieu of notice provisions in any future Executive Directors’ 
service contract. 
Also under their service contracts, if the Director’s employment is terminated for whatever reason, they agree that they are not 
entitled to any damages or compensation to recompense them for the loss or diminution in value of any actual or prospective 
rights, benefits or expectations under, or in relation to, the APSP, the DBP, the SAYE Plan or the annual discretionary bonus 
scheme. This is without prejudice to any of the rights, benefits or entitlements which may have accrued to the Director under 
such arrangements at the termination of employment.
The table below summarises how awards under the annual bonus, DBP and APSP are typically treated in specific circumstances, 
with the final treatment remaining subject to the Committee’s discretion:
Reason for cessation
Calculation of vesting/payment
Timing of payment/vesting
ANNUAL BONUS
Voluntary resignation or 
summary dismissal
No bonus paid.
 
n/a
All other circumstances
Bonuses are paid only to the extent that the associated objectives,  
as set at the beginning of the plan year, are met. Any such bonus 
would normally be paid on a pro-rata basis, taking account of the 
period actually worked.
At the normal payment 
date, unless the Committee, 
in its absolute discretion, 
determines that awards 
should be paid out on 
cessation of employment.
DBP
Summary dismissal
 
Awards lapse.
 
n/a
Injury, illness, disability, 
death, retirement with 
the agreement of the 
Group, redundancy or 
employing company 
leaving the Group
Unvested awards vest.
At the normal vesting date, 
unless the Committee, 
in its absolute discretion, 
determines that awards 
should vest on cessation of 
employment.
Voluntary resignation 
or other reason not 
stated above
Unvested awards lapse unless the Committee, in its absolute 
discretion, determines that an award should vest. 
If the Committee 
determines that an award 
should vest, then awards 
will vest on their normal 
vesting date, unless the 
Committee, in its absolute 
discretion, determines that 
awards should vest on 
cessation of employment.
DIRECTORS’ REMUNERATION  
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Reason for cessation
Calculation of vesting/payment
Timing of payment/vesting
Change of control
Unvested awards will be pro-rated for the portion of the vesting 
period elapsed on change of control, unless the Committee, in its 
absolute discretion, determines otherwise. Awards may alternatively 
be exchanged for new equivalent awards in the acquirer, where 
appropriate.
On change of control.
APSP
Summary dismissal
 
Awards lapse.
 
n/a
Voluntary resignation, 
injury, retirement with 
the agreement of the 
Group, redundancy or 
other reason that the 
Committee determines 
in its absolute discretion
Unapproved option awards lapse unless the Committee, in its absolute 
discretion, determines otherwise. Awards that do not lapse will continue 
to be eligible to vest on the normal vesting date, subject to being pro-
rated for time to the date of cessation of employment and performance 
over the complete performance period. The Committee may, in its 
absolute discretion, determine that awards shall vest on cessation in 
exceptional circumstances, subject to being pro-rated for time and 
performance to the date of cessation of employment.
Approved option awards lapse, except in the case of retirement with 
the agreement of the employer, when awards will vest, subject to 
pro-rating as stated above.
Any awards in a holding period will normally remain subject to the 
holding requirement until the period ends.
At the normal vesting date, 
unless the Committee, 
in its absolute discretion, 
determines otherwise.
Death
Unapproved option awards vest in full but may be subject to the 
application of the performance conditions attached to them. 
Approved option awards are pro-rated for time and performance to 
that date.
Immediately.
Change of control
Unapproved option awards vest in full, but may be subject to 
the application of the performance conditions attached to them. 
Approved option awards are pro-rated for time and performance to 
that date.
Any awards in a holding period will normally be released.
Awards vest, subject to being pro-rated for time and performance 
to the date of cessation of employment, unless the Committee 
determines otherwise. Awards may, alternatively, be exchanged for 
new equivalent awards in the acquirer, where appropriate.
On change of control.
External appointments 
Executive Directors are permitted to take up non-executive positions on the boards of other companies, subject to the prior 
approval of the Board. The Executive Directors may retain any fees payable in relation to such appointment. Details of external 
appointments and the associated fees received are included in the Annual Report on Remuneration.
Consideration of employment conditions elsewhere in the Group
The Group seeks to promote and maintain good relations with employees and (where relevant) their representative bodies as 
part of its broader employee engagement strategy. The Committee is mindful of salary increases applying across the rest of the 
business in relevant markets when considering salaries for Executive Directors, but does not currently consult with employees 
specifically on executive remuneration policy and framework. However, as part of its broader remit, the Committee has detailed 
oversight of, and is invited to input on, workforce remuneration policies and practices to help ensure these are underpinned by, 
and implemented to reinforce, a consistent set of values and principles.
Consideration of shareholder views 
The Committee considers shareholder views received during the year and at the Annual General Meeting each year, as well as 
guidance from shareholder representative bodies more broadly, in shaping remuneration policy and in its implementation. The 
vast majority of shareholders continue to express support for remuneration arrangements at Norcros. The Committee keeps the 
remuneration policy under regular review, to ensure it continues to reinforce the Group’s long-term strategy and aligns Executive 
Directors with shareholders’ interests. We will continue to consult shareholders before making any significant changes to our 
remuneration policy.
Non-executive Director remuneration policy
Non-executive Directors (including the Board Chair) have letters of appointment which specify an initial term of at least three 
years, although these contracts may be terminated at one month’s notice by either the Company or Director. In line with the UK 
Corporate Governance Code guidelines, all Directors are subject to re-election annually at the Annual General Meeting.
Details of terms and notice periods for Non-executive Directors are summarised below:
Non-executive Director1
Date of appointment
Notice period
Steve Good
1 July 2023
1 month
Alison Littley
1 May 2019
1 month
Stefan Allanson
1 January 2023
1 month
1 
Rebecca DeNiro will join as a Non-executive Director on 1 July 2024.
It is the policy of the Board of Directors that Non-executive Directors are not eligible to participate in any of the Group’s bonus, 
long-term incentive or pension schemes. Details of the policy on fees paid to our Non-executive Directors are set out in the 
table below:
Component and objective
Operation
Opportunity
Performance measures
FEES
To attract and retain 
Non-executive Directors 
of the highest calibre 
with broad commercial 
experience relevant to 
the Group
The fee paid to the Chair is determined 
by the Committee, excluding the 
Chair. The fees paid to the other Non-
executive Directors are determined by 
the Chair and the Executive Directors.
Fee levels are reviewed periodically, 
with any adjustments effective 
1 April. Fees are reviewed by taking 
into account external advice on best 
practice and fee levels at other FTSE 
companies of broadly similar size and 
sector to Norcros. Time commitment 
and responsibility are also taken into 
account when reviewing fees.
Aggregate fees are limited 
to £750,000 p.a. by the Group’s 
Articles of Association.
Fee increases will be applied 
taking into account the 
outcome of the review.
The fees paid to Non-executive 
Directors in respect of the 
year under review (and for the 
following year) are disclosed 
in the Annual Report on 
Remuneration.
n/a
Approach to Non-executive Director recruitment remuneration
In recruiting a new Non-executive Director, the Remuneration Committee will use the policy as set out in the table above. A base 
fee in line with the prevailing fee schedule would be payable for serving as a Director of the Board, with additional fees payable 
for acting as Chair of the Audit and Risk or Remuneration Committees, or as Senior Independent Director.
DIRECTORS’ REMUNERATION  
POLICY REPORT
CONTINUED
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
160
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
161

The following section provides details of how our 2023 policy was implemented during the year ended 31 March 2024 and will be 
implemented in the year ending 31 March 2025. 
Remuneration Committee membership in the year ended 31 March 2024
The Remuneration Committee is responsible for recommending to the Board the remuneration policy for Executive Directors 
and the members of the Group’s senior management, and for setting the remuneration packages for the Board Chair and each 
Executive Director. The Committee’s responsibilities are set out in its Terms of Reference, which can be found on the Company’s 
website at www.norcros.com.
During the year under review, the following Directors were members of the Remuneration Committee:
• Alison Littley (Committee Chair)
• Stefan Allanson
• David McKeith (until 26 July 2023)
• Steve Good (from 1 July 2023)
All members of the Committee are independent. They serve on the Committee for a minimum three-year term and a maximum of 
nine years, provided the Director remains independent. As part of an effectiveness review for the entire Board, an evaluation of 
the Remuneration Committee was undertaken in the year to 31 March 2024. We are pleased to report this review concluded that 
the Committee continues to operate effectively. The Committee has used this evaluation process to help it identify specific areas 
of focus for the year ahead, as set out in the Remuneration Committee Report on page 150.
In addition, the Chief Executive Officer was invited to attend Committee meetings as appropriate to advise on specific questions 
raised by the Committee and on matters relating to the performance and remuneration of senior managers, other than in 
relation to his own remuneration. The Group Counsel and Company Secretary acts as secretary to the Committee. No individual 
was present while decisions were made regarding their own remuneration.
The Committee met four times during the year. Attendance by individual members at meetings is detailed on page 131.
Main activities of the Committee during the year ended 31 March 2024
The main activities carried out by the Committee during the year under review were:
• reviewing and setting salary levels for Executive Directors and senior management;
• finalising the 2023 Directors’ remuneration policy;
• determining the annual bonus outcome for the year ended 31 March 2023;
• setting operating profit targets for the annual bonus for the year ended 31 March 2024;
• calibrating EPS targets for, and granting of, 2023 APSP awards;
• reviewing developments in remuneration governance;
• reviewing and setting the fees payable to the Board Chair; and 
• reviewing the pay policies and practices for the wider workforce.
Advisors
During the year under review, the Committee sought independent advice from Ellason LLP. Ellason was appointed in 2021 after 
the Committee’s lead advisor moved to Ellason. Ellason is a member and signatory of the Code of Conduct for Remuneration 
Consultants, details of which can be found at www.remunerationconsultantsgroup.com. In the year to 31 March 2024, Ellason 
provided the following services:
 
Services provided
Fees 
(excl. VAT) 
Ellason
Guidance on developments in remuneration governance and market trends (and implications for Norcros), 
remuneration benchmarking for annual review, Remuneration Report drafting support and general support to 
the Committee throughout the year on remuneration related matters.
£21,704
Ellason does not provide other services to the Company or its Directors and the Committee is satisfied that the advice it receives 
is independent.
Summary of shareholder voting at the Annual General Meeting
The following table shows the results of the advisory vote on the 2023 Annual Report on Remuneration at the 2023 Annual 
General Meeting, and the binding vote on the remuneration policy at the 2023 Annual General Meeting:
 
Annual Report on Remuneration
(2023 AGM) 
Remuneration policy
(2023 AGM)
 
Total number
of votes
% of
votes cast
Total number
of votes
% of
votes cast
For (including discretionary)
72,058,521
98.54%
70,719,065
96.69%
Against
1,070,308
1.46%
2,418,167
3.31%
Total votes cast (excluding withheld votes)
73,128,829
100.00%
73,137,232
100.00%
Votes withheld
1,988
 
6,808
 
Total votes (including withheld votes)
73,130,817
 
73,144,040
 
Single figure for total remuneration for Executive Directors (audited information)
The following table provides a single figure for total remuneration of the Executive Directors for the year ended 31 March 2024, 
together with comparative figures for the year ended 31 March 2023. The values of each element of remuneration are based 
on the actual value delivered, where known. The value of the annual bonus includes the element of bonus deferred under the 
Deferred Bonus Plan.
 
Thomas Willcocks7
James Eyre
 
2024
£
2023
£
2024 
£
2023 
£
Base salary1
420,000
—
320,000
290,000
Taxable benefits2
16,201
—
15,720
12,720
Annual bonus3
—
—
—
93,670
Share-based payments4
63,515
—
96,068
82,304
Post-employment benefit5
33,600
—
25,600
23,200
SAYE6
—
—
3,274
—
Total fixed
469,801
—
361,320
325,920
Total variable
63,515
—
99,342
175,974
Total
533,316
—
460,662
501,894
1 
Base salaries for 2024 reflect the amounts disclosed and explained in last year’s Directors’ Remuneration Report.
2 
Taxable benefits consist of car allowance (Thomas Willcocks – 2024: £15,000, 2023: £nil; and James Eyre – 2024: £15,000, 2023: £12,000) and private medical insurance.
3 
No bonus is payable for the year ended 31 March 2024. See “Annual bonus in respect of performance in the year ended 31 March 2024” overleaf for further details. Annual bonus 
in 2023 comprises both the cash annual bonus for performance during the year and, where applicable, the face value of the deferred bonus element on the date of deferral. Any 
deferred share element is deferred for three years. 
4 For 2024, the APSP value reflects the estimated value of APSP awards granted in July 2021, of which 49.3% will vest to Thomas Willcocks and James Eyre on 21 July 2024 (equivalent 
to 29,528 shares and 44,662 shares, respectively). Thomas Willcocks and James Eyre were not Executive Directors at the time these awards were granted and, as such, the vested 
shares will not be subject to the usual two-year holding period. The reported values include the dividends expected to be accrued on these awards over the period from grant to the 
expected vesting date (£8,386 and £12,684, respectively) and are estimated using the three-month average share price to 31 March 2024 of 186.7p. This will be trued up to reflect 
the vest-date value of awards in next year’s Annual Report on Remuneration. None of the 2021 APSP value is attributable to share price appreciation; the share price declined by 
approximately 35% since the grant date. For 2023, the APSP value for James Eyre of £82,304 reflects the value of APSP awards granted in November 2020, which vested at 98.9% 
on 23 November 2023. The share price on the vesting date (22 November 2023) was 167.0p.
5 
In 2024, pension benefits comprised cash in lieu. See “Total pension entitlements” on page 165 for further details. The pension benefit provided to James Eyre in 2023 comprises cash 
in lieu. 
6 Embedded gain on grant of Save As You Earn Scheme grants made in the relevant year.
7 
Thomas Willcocks was appointed Chief Executive Officer on 1 April 2023.
ANNUAL REPORT ON REMUNERATION
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
162
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
163

Incentive outcomes for the year ended 31 March 2024 (audited information)
Annual bonus in respect of performance in the year ended 31 March 2024
The 2024 Annual Bonus Plan was based 100% on Group underlying operating profit performance for the year to 31 March 
2024. The maximum annual bonus opportunity for the year was 100% of base salary for the Chief Executive Officer and Chief 
Financial Officer. Based on the Company’s performance in 2024, against the stretching targets set at the start of the year, the 
Committee determined no annual bonus was payable to the Executive Directors. Further details, including the profit targets set 
and actual performance, are provided below:
 
Underlying 
profit target
£m
Payout 
(% of max.)
2024 
outturn 
£m
Bonus 
(% of max.)
Maximum
50.9
100%
 
 
Target
47.2
50%
41.41
0%
Threshold
45.8
25%
 
 
1 
Target was set on a pre-IFRS 16 basis; therefore, the 2024 outturn has been assessed on a similar basis, i.e. underlying operating profit of £41.4m pre-IFRS 16 (reported £43.2m).
In keeping with good practice, the Committee reviewed the formulaic outcome of the annual bonus in the context of business 
performance and the wider stakeholder experience. The Committee concluded that the outcomes reflect the underlying 
performance of the Group more generally, and the experience of other stakeholders. Accordingly, no discretion has been 
exercised in relation to the bonus outcome for the 2024 financial year.
2021 APSP awards vesting
Effective July 2021, APSP awards were granted to Thomas Willcocks (59,895 shares) and James Eyre (90,594 shares). Vesting 
of these awards was based on Norcros’ three-year aggregate diluted underlying EPS to 31 March 2024. Based on performance 
over the performance period, against the targets originally set, the Committee has determined that these awards will each vest 
at 49.3% on 21 July 2024, being the end of the relevant three-year vesting period according to the APSP rules. Thomas Willcocks 
and James Eyre were not Executive Directors at the time the awards were granted and, as such, their vested shares will not be 
subject to the usual two-year holding period. Performance targets and actual performance against these, as determined by the 
Committee, are summarised in the table below:
 
Aggregate
Diluted 
underlying EPS
% vesting
Norcros’
performance
Award vesting
(% of APSP 
award)
Threshold
103.0p
25%
 
 
Maximum
117.5p
100%
107.7p 
49.3%
Scheme interests awarded in 2024 (audited information)
2023 DBP
During the year under review, the following DBP award was made to James Eyre (relating to the annual bonus earned for 
performance over the year to 31 March 2023).
 
James Eyre
Basis of award
50% of earned bonus
Grant date
26 July 2023
Number of nil-cost options granted
27,550
Grant-date share price (p)
170.0
Grant-date face value (£)
46,835
Normal vesting date
26 July 2026
Performance conditions
None
Thomas Willcocks was not an Executive Director during the year to 31 March 2023. His annual bonus for that year was not 
subject to deferral.
2023 APSP
During the year under review, the following APSP awards were granted to the Executive Directors:
 
Thomas Willcocks
James Eyre
Basis of award
100% of base salary
100% of base salary
Grant date
26 July 2023
26 July 2023
Number of nil-cost options granted
247,058
188,235
Grant-date share price (p)
170.0
170.0
Grant-date face value (£)
419,999
319,999
Normal vesting date
26 July 2026
26 July 2026
Performance period
1 April 2023–31 March 2026
1 April 2023–31 March 2026
Performance conditions
 
 
Three-year aggregate underlying diluted EPS to  
31 March 2026
Threshold: 98.7p (25% of element vesting)
Maximum: 105.6p (100% of element vesting)
Straight-line vesting between these points
Three-year aggregate underlying diluted EPS to  
31 March 2026
Threshold: 98.7p (25% of element vesting)
Maximum: 105.6p (100% of element vesting)
Straight-line vesting between these points 
Holding period
26 July 2026–26 July 2028
26 July 2026–26 July 2028
2023 SAYE
In the year ended 31 March 2024, James Eyre entered into a savings contract under the SAYE scheme. He was granted 13,156 
options under a SAYE savings contract that had an embedded value at the date of grant of £3,274.
Total pension entitlements (audited information)
As part of their remuneration arrangements, Thomas Willcocks and James Eyre are entitled to receive pension contributions 
from the Company. Under these arrangements, they can elect for those contributions to be paid in the form of taxable pension 
allowance, or direct payments into a personal pension plan or the Group’s UK defined contribution scheme. If a payment is 
made in the form of taxable pension allowance, the amount payable is not reduced to allow for employment taxes.
During the year, Thomas Willcocks elected to take a taxable pension allowance of £33,600 (2023: £nil) with no amounts paid 
directly into a pension scheme (2023: £nil). James Eyre elected to take a taxable pension in the year of £25,600 (2023: £23,200) 
with no amounts paid directly into a pension scheme (2023: £nil). In line with the Regulations, the single figure table reflects the 
total of these amounts. Thomas Willcocks and James Eyre are not members of the UK defined benefit scheme.
Single figure for total remuneration for Non-executive Directors  
(audited information)
The table below sets out a single figure for the total remuneration received by each Non-executive Director for the year ended  
31 March 2024 and the prior year:
 
Total fee
 
 
2024 
£
2023 
£
David McKeith1
49,783
73,333
Steve Good2
103,772
—
Alison Littley
59,998
56,000
Stefan Allanson3
55,277
12,250
1 
 David McKeith acted as Board Chair from 24 January 2023 until 30 June 2023. During this period, he received the Board Chair fee on a pro-rata basis, and did not receive any 
additional fee for chairing the Audit and Risk Committee, or in his capacity as Senior Independent Director (for which an additional fee of £3,000 p.a. was introduced from 1 April 
2022). In addition to the amounts disclosed above, after stepping down at the Annual General Meeting, David McKeith received £3,505 per month for six months for ongoing 
assistance to the Board.
2 
Steve Good was appointed on 1 July 2023 and became Board Chair on 26 July 2023.
3 
Stefan Allanson was appointed on 1 January 2023.
ANNUAL REPORT ON REMUNERATION
CONTINUED
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
164
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
165

Payments to past Directors (audited information)
As previously reported, Nick Kelsall retired with effect from 31 March 2023. He remained an employee until 30 January 2024 and 
received salary and contractual benefits until that date (the value of which totalled £441,700). Nick Kelsall was not eligible for a 
bonus in relation to the year ended 31 March 2024. As described in last year’s report, he retains interests in APSP awards granted 
to him in 2021 and 2022. His 2021 APSP award will vest as to 49.3% of maximum in July 2024, through which he will receive 
66,498 shares. These remain subject to the two-year post-vesting holding period. 
External appointments in the year
No external appointments were held by the Executive Directors during the year.
Percentage change in Director remuneration
The table below shows the annual percentage change in remuneration from 2020 to 2024 for each individual who served as a 
Director during the year ended 31 March 2024, compared with the percentage change in remuneration for all UK staff employed 
in continuing operations. Norcros plc has no employees other than the Directors. A UK subset of employees (who are employed 
by the UK operating subsidiary of Norcros plc) was selected as a suitable comparator group for this analysis because the 
Directors (who are employed or engaged by Norcros plc) are based in the UK (albeit with global roles and responsibilities) and 
pay changes across the Group vary widely depending on local market conditions (in particular fluctuations in the exchange rate 
between the South African Rand and Sterling). The comparison uses a per capita figure and, accordingly, this reflects an average 
across the Group’s businesses. The impact of operational factors such as new joiners and leavers and the mix of employees is 
therefore not taken into account.
Salary or fees 1
Benefits
Bonus
 
2024
2023
2022
2021
2024
2023
2022
2021
2024
2023
2022
2021
Executive Directors
 
 
 
 
 
 
 
 
 
Thomas Willcocks2
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
James Eyre
10.3%
11.1%
n/a
n/a
23.6%
0.1%
n/a
n/a
(100%) (64.2%)
n/a
n/a
Non-executive 
Directors
 
 
 
 
 
 
 
 
 
Alison Littley
7.1%
17.5%
8.4%
(5.0%)
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
David McKeith3
103.7%
(27.0%)
129.8%
(5.0%)
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Stefan Allanson4
12.8%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Steve Good5
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
Average of other 
employees
14.0%
2.8%
13.0%
(3.6%) (11.0%)
(8.6%)
4.0%
6.7%
55.0%
(27.0%)
(18.8%)
n/a
1 
Salary and fee figures are annualised for this comparison. Note that individuals who were Directors during the period under review, but not at any point during the year ended 
31 March 2024, have not been included. The percentage changes in their remuneration for prior years (and in which they were a Director) are disclosed in relevant previous Annual 
Report and Accounts.
2 
Thomas Willcocks was appointed as Chief Executive Officer on 1 April 2023, therefore the annual percentage change in remuneration is not applicable.
3 
David McKeith acted as Board Chair from 15 April to 8 December 2021 and from 24 January 2023 until 30 June 2023. The annual percentage change in his remuneration reflects the 
payment of additional fees to reflect these periods of additional responsibility. The percentage change for 2024 is based on an annualised fee for 2024.
4 Stefan Allanson joined the Board during the 2023 financial year. The percentage change for 2024 is based on an annualised fee for 2023. 
5 
Steve Good was appointed Chair on 1 July 2023, therefore the annual percentage change in remuneration is not applicable.
Relative importance of spend on pay
The table below shows shareholder distributions and Norcros’ expenditure on total employee pay for the year under review and 
the prior year, and the percentage change year on year.
 
2024
£m
2023
£m
% change
Dividends (i.e. total payments made in year)
9.1
9.2
(1.1%)
Dividend per share (i.e. total dividend per share in pence in respect of year)
10.2p
10.2p
0%
Total staff costs1
75.8
76.9
(1.0%)
1 
Total staff costs in 2023 include the staff costs of Grant Westfield since the date of acquisition. 
CEO pay ratio
The Large and Medium-sized Companies and Groups (Accounts and Reports) Regulations 2008 (the Regulations) require 
certain companies to disclose the ratio of the Chief Executive’s pay, using the amount set out in the single total figure table 
(shown in this Report on page 163), to that of the total remuneration of full-time equivalent UK employees at the 25th percentile, 
median and 75th percentile. The required information is set out in the table below:
Year
Method
25th percentile 
pay ratio
Median 
pay ratio
75th percentile 
pay ratio
2024
Option B
1:23.2
1:16.9
1:13.6
2023
Option B
1:49.7
1:41.2
1:28.2
2022
Option B
1:37.6
1:35.4
1:20.3
2021
Option B
1:36.2
1:30.5
1:19.9
2020
Option B
1:27.8
1:27.3
1:15.6
 
 
CEO pay 
£
P25 pay
£
P50 pay
£
P75 pay
£
2024
Total remuneration
533,316
22,951
31,500
39,326
 
Base salary
420,000
21,684
30,000
37,100
2023
Total remuneration
1,125,035
22,641
27,293
39,947
 
Base salary
476,000
21,372
25,994
38,045
2022
Total remuneration
865,789
23,025
24,450
42,720
 
Base salary
388,470
21,000
23,000
38,150
2021
Total remuneration
815,581
22,505
26,772
41,080
 
Base salary
358,297
22,500
26,772
40,600
2020
Total remuneration
561,776
20,173
20,543
36,009
 
Base salary
377,155
19,329
19,752
35,000
The 25th percentile, median and 75th percentile figures used to determine the above ratios were selected by reference to 
the hourly pay figures for the Group’s UK workforce, taken from its gender pay gap statistics for the relevant year and from 
these identifying the three employees who are at each relevant percentile. The full-time equivalent annualised remuneration 
(comprising salary, benefits, pension, annual bonus and long-term incentives) for those employees for the year ended 
31 March 2024 was then calculated. This methodology is defined in the Regulations as Option B, which was chosen as the most 
appropriate methodology given the employee demographics of the Group’s UK workforce. The year on year trend of pay ratios 
for each percentile is that the ratios have decreased. This is due to a greater decrease in the value of variable elements of the 
CEO’s remuneration, which comprise a higher percentage of the total package than for the employees at P25, P50 and P75.
Performance graph and table
The following graph shows the ten-year TSR performance of the Company relative to the FTSE All-Share Construction & 
Materials Index. This comparator was chosen because the Company is a constituent member of this index.
Total shareholder return (Value of £100 invested on 31 March 2014)
50
100
150
200
250
300
31 March 
2024
31 March 
2023
31 March 
2022
31 March 
2021
31 March 
2020
31 March 
2019
31 March 
2018
31 March 
2017
31 March 
2016
31 March 
2015
31 March 
2014
FTSE All-Share Index
Norcros
ANNUAL REPORT ON REMUNERATION
CONTINUED
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
166
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
167

The table below details the Group Chief Executive’s single figure of remuneration over the same period:
CEO single figure of remuneration (£000)
2015
2016
2017
 2018 
 2019
2020
2021
2022
2023
2024
Incumbent
Nick 
Kelsall
Nick 
Kelsall
Nick 
Kelsall
Nick 
Kelsall
Nick 
Kelsall
Nick 
Kelsall
Nick 
Kelsall
Nick 
Kelsall
Nick 
Kelsall
Thomas 
Willcocks
Total remuneration
£1,161,288 
£928,764 £1,025,158 
£971,710
£970,860
£561,776
£815,581 £865,789 £1,125,035
£533,316
Annual bonus (as a %  
of max. opportunity)
69%
81%
68%
50%
61%
—
100%
100%
32%
0%
APSP vesting (as a %  
of max. opportunity)
99%
100%
100%
100%
58%
26%
—
—
99%
49%
Implementation of Executive Director remuneration policy for the year to 
31 March 2025
The Remuneration Committee conducted a thorough review of Executive Directors’ remuneration, effective 1 April 2024. The 
results of this review are as follows:
Base salary
As described in the annual statement prefacing this report, the Committee resolved to award inflationary salary increases of 4% 
(below the wider workforce average of 4.5%) to each of Thomas Willcocks and James Eyre. Effective 1 April 2024, base salaries 
are £436,800 and £332,800 for Thomas and James, respectively.
Pension
Both Executive Directors continue to receive a pension contribution, or allowance in lieu, of 8% of salary, in line with the 
employer contribution available for the wider UK workforce.
Benefits
Other benefits consist of car allowance of £15,000 and private medical insurance.
Annual bonus
The annual bonus opportunity for Executive Directors will remain unchanged for the 2025 financial year with a maximum 
bonus opportunity of 100% of salary. The bonus outcome for Executive Directors will continue to be based primarily on Group 
underlying operating profit (to be weighted 80% of the opportunity), with working capital being introduced to the bonus 
scorecard for this year (weighted 20%), to balance the existing focus on profit performance with a focus on operational 
efficiency. Of any bonus earned, 50% will be deferred into nil-cost options for a further three years under the DBP. Annual bonus 
targets will be disclosed in next year’s Annual Report on Remuneration, subject to these no longer being considered by the 
Board to be commercially sensitive.
APSP
APSP awards will be made in the 2025 financial year to the Executive Directors, with face values of 115% of salary for Thomas 
Willcocks, and 110% of salary for James Eyre. The rationale for this evolution in our approach is explained at the start of 
this Remuneration Report. Vesting of these awards will be subject to the achievement of suitably stretching EPS targets in 
accordance with the remuneration policy, and a discretionary assessment by the Committee of the quality of earnings over the 
performance period by reference to the Group’s return on capital employed performance. For this cycle and going forward, the 
Committee has resolved to set three-year EPS targets on a point-to-point basis rather than in aggregate terms. This approach is 
considered to better mitigate the unintended impact on multiple award cycles of volatility in external market conditions, ensuring 
that the APSP remains a credible incentive and reinforces delivery of our stated growth ambitions over time. To the extent an 
award vests, vested shares will be subject to a further two-year holding period. The targets (along with other relevant details of 
this grant) will be disclosed in next year’s Annual Report on Remuneration.
SAYE
Thomas Willcocks and James Eyre will continue to be able to participate in any SAYE contract offered to all employees, on 
identical terms.
Implementation of Non-executive Director remuneration policy for the year to 
31 March 2025
The Committee reviewed the Board Chair’s fee, and resolved to award an inflationary increase of 4% for the 2025 financial 
year. The Board Chair and the Executive Directors reviewed Non-executive Director fees and concluded to implement similar 
inflationary increases (in line with those awarded to other Board roles, and below the wider workforce average), as set out 
below. Accordingly, for the 2025 financial year, Non-executive Director fees will be as follows:
Non-executive Director
Fee at
1 April 2024
Fee from
1 April 2023
Percentage
increase
Board Chair (determined by the Committee)
£155,324
£149,350
4.0%
Non-executive Director
£52,488
£50,470
4.0%
Additional fee for acting as Senior Independent Director
£3,213
£3,090
4.0%
Additional fee for chairing Audit and Risk or Remuneration Committees
£7,498
£7,210
4.0%
Executive Director shareholdings (audited information)
The table below shows the shareholding of each Executive Director and their respective shareholding requirement as at 
31 March 2024:
 
 
Options held 
 
 
Shares owned
Vested but
not exercised 
Unvested
and subject
to performance 
Unvested but 
not subject
to performance 
Shareholding
 guideline 
% of salary
% current 
holding
Requirement
met?
Thomas Willcocks
74,352
—
392,962
—
100%
30%
Building
James Eyre
84,986
—
411,856
80,600
100%
45%
Building
Current shareholding is based on shares owned outright and valued using the average share price over the 12 months ended 31 
March 2024 of 169.9p.
Details of the options held are provided in the table below.
Directors’ share scheme interests (audited information)
Share options
 
Scheme
Date
of grant
Vested
date
Expiration
date
Exercise
price
Shares
under 
option
1 April
2023
Granted
in 2024
Vested
in 2024
Exercised
in 2024
Lapsed
in 2024
Shares
under 
option
31 March
2024
Thomas 
Willcocks
APSP
25.11.20
25.11.23
25.11.30
—
68,767
—
—
(68,010)
(757)
—
 
21.07.21
21.07.24
21.07.31
—
59,895
—
—
—
—
59,895
 
19.07.22
19.07.25
19.07.32
—
86,009
—
—
—
—
86,009
 
26.07.23
26.07.26
26.07.33
—
—
247,058
—
—
—
247,058
 
 
 
 
Total
214,671
247,058
—
(68,010)
(757)
392,962
James  
Eyre
 
DBP 
19.07.22
19.07.25
19.07.32
—
39,894
—
— 
— 
— 
39,894
26.07.23
26.07.26
26.07.33
—
—
27,550
—
—
—
27,550
 
 
 
 
—
39,894
27,550
— 
— 
— 
67,444
 
APSP 
25.11.20
25.11.23
25.11.30
—
42,590
— 
— 
(42,121)
(469) 
—
 
 
21.07.21
21.07.24
21.07.31
—
90,594
— 
— 
— 
— 
90,594
 
 
19.07.22
19.07.25
19.07.32
—
133,027
—
—
— 
—
133,027
 
 
26.07.23
26.07.26
26.07.33
—
—
188,235
—
— 
—
188,235
 
 
 
 
 
Total
266,211
188,235
—
(42,121)
(469)
411,856
 
SAYE
23.12.20
01.03.24
01.09.24
164p
10,975
— 
— 
(10,975) 
— 
—
22.12.23
01.02.27
01.08.27
141p
—
13,156
—
—
—
13,156
 
 
 
 
 
Total
10,975
13,156 
—
(10,975) 
— 
13,156
ANNUAL REPORT ON REMUNERATION
CONTINUED
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
168
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
169

 
 
 
March 2023 
EPS 1
Three-year
 aggregate 
EPS targets
Three-year
 aggregate 
EPS targets 
Three-year
 aggregate 
EPS targets 
Performance
% vesting
 
25.11.20 award 
21.07.21 award 19.07.22 award 26.07.23 award
Threshold
25%
 
28.2p
103.0p
126.4p
98.7p
Maximum
100%
 
37.5p
117.5p
144.3p
105.6p
1 
Based on outcome of final year (year to 31 March 2023). Threshold of 28.2p represents 0% vesting.
Shareholder dilution
The Group’s share incentive plans operate in line with the Investment Association’s Principles of Remuneration, which require 
that commitments under all share schemes satisfied by newly issued shares must not exceed 10% of the issued share capital 
in any rolling ten-year period, of which up to 5% may be used to satisfy options under executive share schemes. The Group’s 
position against the dilution limits at 31 March 2024 was 3.6% for the all schemes limit and 0.9% for executive schemes.
Statement of Directors’ shareholding and share interests (audited information)
Director
31 March 
2024
Ordinary 
shares1
31 March 
2023
Ordinary 
shares
Steve Good
60,000
n/a
Thomas Willcocks
74,352
n/a
James Eyre
84,986
51,007
David McKeith2
17,941
17,941
Alison Littley
—
—
Stefan Allanson
— 
— 
1 
Includes shares held by connected persons.
2 
Shareholding as at 26 July 2023.
This Report was approved by the Board of Directors on 12 June 2024 and signed on its behalf by:
ALISON LITTLEY
Chair of the Remuneration Committee
12 June 2024
ANNUAL REPORT ON REMUNERATION
CONTINUED
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
170
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
171

The Directors present their Annual Report and the audited consolidated 
financial statements for the year ended 31 March 2024.
Principal activities
The Company acts as a holding company for the Norcros 
Group. The Company’s registered number is 3691883 and the 
Company is registered and domiciled in England.
The Group’s principal activities are the development, 
manufacture and marketing of mid-premium bathroom and 
kitchen products with market-leading brands primarily in the 
UK, Ireland and South Africa.
Accounting reference date
The Company has adopted an accounting period of 52 
weeks, and as a result of this, the exact year end date was 
31 March 2024. All references to the financial year therefore 
relate to the 52 weeks commencing on 3 April 2023. In the 
previous year, the accounting period was 52 weeks, beginning 
on 4 April 2022 and ending on 2 April 2023.
Results and dividends
The information that fulfils the requirements of the Business 
Review, which is incorporated in the Directors’ Report by 
reference, including the review of the Group’s business and 
future prospects, is included in the Chair’s Statement, the 
Chief Executive Officer’s Review and the Strategic Report on 
pages 18 to 125. Key performance indicators are shown on 
pages 34 and 35.
The Directors recommend a final dividend for the year 
ended 31 March 2024 of 6.8p (2023: 6.8p). This follows the 
decision to pay an interim dividend earlier in the year of 
3.4p (2023: 3.4p).
Directors’ and officers’ liability 
insurance and indemnities
The Company purchases liability insurance cover for its 
Directors and officers, which gives appropriate cover for 
any legal action brought against them. The Company 
also provides an indemnity for its Directors (to the extent 
permitted by the law) in respect of liabilities which could 
occur as a result of their office. This indemnity does not 
provide cover should a Director be proven to have acted 
fraudulently or dishonestly.
Purchase of own shares
In 2007 the Company formed the Norcros Employee Benefit 
Trust (the Trust). The purpose of the Trust is to meet part 
of the Company’s liabilities under the Company’s share 
schemes. The Trust acquired 550,000 shares during the 
year (2023: 87,381). At the Company’s 2023 Annual General 
Meeting, the shareholders authorised the Company to make 
market purchases of up to 8,927,420 ordinary shares. At 
the forthcoming Annual General Meeting, shareholders will 
be asked to renew the authority to purchase its own shares 
for another year. Details are contained in the AGM Notice 
of Meeting, which is available from the Company’s website 
www.norcros.com. 
Employees/fostering business 
relations
Details of the Group’s engagement with, and policies 
towards, its employees are contained on pages 56 to 66. 
Details of how the Group fosters good business relations 
with its suppliers and other business partners are contained 
on pages 72 and 73 and 118 to 123. All these details form 
part of the Directors’ Report and are incorporated into it by 
cross-reference.
Directors
Biographical details of the present Directors are set out 
on pages 128 and 129 and on the Company’s website: 
www.norcros.com. The Directors who served during the year 
and to the date of this Report are set out below:
Director
Role
Steve Good
Chair (from 26 July 2023) 
Non-executive Director  
(from 1 July 2023)
David McKeith
Non-executive Director  
(Acting Chair from 24 January 2023 
to 26 July 2023)
Alison Littley
Non-executive Director
Stefan Allanson
Non-executive Director 
Thomas Willcocks
Chief Executive Officer 
James Eyre
Chief Financial Officer 
The interests of the Directors in the shares of the Company at 
31 March 2024 and 31 March 2023 are shown on page 170.
Compliance with Listing Rules  
on diversity
The Company’s compliance with Listing Rules LR 9.8.6R(9) 
and (10), and LR 14.3.33R(1), relating to Board and Executive 
Management diversity, is disclosed in the Nomination 
Committee Report on page 147. 
Substantial shareholdings
The Company has received notification that the following 
were interested in voting rights representing 3% or more of the 
Company’s issued share capital at the stated dates: 
% of total voting rights
Name
31 March 
2024
11 June 
2024
FIL Ltd
10.00
11.04
J O Hambro Capital Management Ltd
9.89
10.09
Premier Miton Group
9.03
9.03
Canaccord Genuity Group Inc
8.81
8.80
Allianz Global Investors GmbH
4.54
4.54
M&G plc
4.31
4.31
Artemis Investment Management
4.07
4.07
Energy and greenhouse gas  
emissions reporting
The Board has included emissions data in the Sustainability 
section on page 77 in order to meet the Company’s obligation 
under The Companies (Directors’ Report) and Limited Liability 
Partnerships (Energy and Carbon Report) Regulations 2018 to 
disclose the Group’s worldwide emissions of the “greenhouse 
gases” (GHGs) attributable to human activity measured in 
tonnes of carbon dioxide equivalent.
We have reported on all of the emission sources, being scopes 
1, 2 and 3 emissions. These are emissions from activities for 
which the Group is responsible, emissions resulting from the 
purchase of electricity, heat, steam or cooling by a business 
in the Group for its own use, and emissions from the activities 
from assets not owned or controlled by the Group, but that 
the Group indirectly affects in its value chain. Also reported 
are the figures for aggregate energy consumed by the 
Group, expressed in kWh. We use the ratio of total emissions 
(measured in tonnes of CO2e) to the total revenue of the 
Group (£392.1m) as our chosen intensity measure. This ratio is 
chosen because it enables us to compare energy use relative 
to the overall level of business activity in revenue terms, 
consistently year on year.
The Group recognises that its scope 1 and 2 GHG emissions 
only reflect a proportion of our total carbon footprint across 
the value chain. A more holistic approach to reducing our 
indirect impacts will be required to deliver the scale of 
reductions demanded by the climate science, and we keep 
the embodied carbon impacts of the materials we use and of 
our logistics supply chain under review. 
We have used the GHG Protocol Corporate Accounting and 
Reporting Standard (revised edition), data gathered to fulfil 
our requirements under the CRC Energy Efficiency scheme, 
and emission factors from the UK Government’s GHG 
Conversion Factors for Company Reporting 2018. We use 
the best information available to us, such as invoice data or 
measured energy usage. Where no more suitable data sources 
are available, we have used, where practicable, estimates 
based on the appropriate information that is available to 
the Group.
Political donations
There were no political donations (2023: £nil).
Research and development
The Group’s expenditure on research and development is 
disclosed in note 3 to the financial statements and is focused 
on the development of new products.
Corporate governance
Details of the Group’s corporate governance are contained 
on pages 136 to 139. This Corporate Governance Report forms 
part of the Directors’ Report and is incorporated into it by 
cross-reference.
Going concern
Having taken into account the principal risks and 
uncertainties facing the Group detailed on pages 106 to 117 
in the Strategic Report, the Board considers it appropriate to 
prepare the financial statements on the going concern basis, 
as explained in note 1 to the financial statements.
Financial risk management
The Group’s operations expose it to a variety of financial risks. 
Details of the risks faced by the Group are provided in note 21 
to the financial statements.
Takeover directive
The Company has only one class of shares, being ordinary 
shares, which have equal voting rights. The holdings of 
individual Directors are disclosed on page 170.
There are no significant agreements to which the Company 
is a party which take effect, alter or terminate in the event of 
a change of control of the Company, except for the banking 
facilities dated 7 March 2022 in respect of the £130.0m 
unsecured revolving credit facility and the £70.0m accordion 
facility, which contain mandatory prepayment provisions on a 
change of control.
There are no provisions within Directors’ employment 
contracts which allow for specific termination payments upon 
a change of control.
DIRECTORS’ REPORT
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
172
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
173

Statement of disclosure of 
information to auditor 
In the case of each of the persons who are Directors, the 
following applies:
a. So far as the Director is aware, there is no relevant audit 
information of which the Company’s auditor is unaware.
b. They have taken all the steps that they ought to have 
taken as a Director in order to make themselves aware of 
any relevant audit information and to establish that the 
Company’s auditor is aware of that information.
Independent auditor
A resolution to re-appoint BDO LLP as auditor to the 
Company will be proposed at the Annual General Meeting.
Annual General Meeting
The Annual General Meeting of the Company will take place 
at 11.00 am on 24 July 2024 at Addleshaw Goddard LLP, One 
St Peter’s Square, Manchester M2 3DE. The notice convening 
that meeting, together with the resolutions to be proposed, 
are available on request from the Company (info@norcros.
com) or from the Company’s website (www.norcros.com/
investor-centre/shareholder-services/agm). The Directors 
recommend that all shareholders vote in favour of all of the 
resolutions to be proposed, as the Directors intend to do so 
in respect of their own shares, and consider that they are in 
the best interests of the Company and the shareholders as 
a whole.
By order of the Board
RICHARD COLLINS
Company Secretary 
12 June 2024
In respect of the Annual Report, the 
Directors’ Remuneration Report and 
the financial statements
The Directors are responsible for preparing the Annual 
Report, the Directors’ Remuneration Report and the financial 
statements in accordance with UK-adopted international 
accounting standards and applicable law and regulation.
Company law requires the Directors to prepare financial 
statements for each financial year. Under that law, the Directors 
are required to prepare the Group financial statements in 
accordance with UK-adopted international accounting 
standards and have elected to prepare the Company financial 
statements in accordance with United Kingdom Generally 
Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law). Under company law, the 
Directors must not approve the financial statements unless they 
are satisfied that they give a true and fair view of the state of 
affairs of the Group and Company and of the profit or loss of 
the Group for that period. In preparing the financial statements, 
the Directors are required to:
• select suitable accounting policies and then apply  
them consistently;
• state whether applicable international accounting 
standards have been followed for the Group financial 
statements and United Kingdom Accounting Standards, 
comprising FRS 101, have been followed for the Company 
financial statements, subject to any material departures 
disclosed and explained in the financial statements;
• make judgements and accounting estimates that are 
reasonable and prudent;
• prepare the financial statements on the going concern 
basis unless it is inappropriate to presume that the Group 
and Company will continue in business; and
• prepare a Directors’ Report, a Strategic Report and a 
Directors’ Remuneration Report, which comply with the 
requirements of the Companies Act 2006.
The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the Group and Company’s transactions and disclose with 
reasonable accuracy, at any time, the financial position of 
the Group and Company and enable them to ensure that the 
financial statements and the Directors’ Remuneration Report 
comply with the Companies Act 2006.
They are also responsible for safeguarding the assets of the 
Company and hence for taking reasonable steps for the 
prevention and detection of fraud and other irregularities.  
The Directors are responsible for ensuring that the Annual 
Report and Accounts, taken as a whole, are fair, balanced 
and understandable and provide the information necessary 
for shareholders to assess the Group’s position and 
performance, business model and strategy. 
Website publication
The Directors are responsible for ensuring the Annual Report 
and the financial statements are made available on a website. 
Financial statements are published on the Company’s 
website in accordance with legislation in the United Kingdom 
governing the preparation and dissemination of financial 
statements, which may vary from legislation in other 
jurisdictions. The maintenance and integrity of the Company’s 
website is the responsibility of the Directors. The Directors’ 
responsibility also extends to the ongoing integrity of the 
financial statements contained therein.
Directors’ responsibilities pursuant  
to DTR 4
The Directors confirm, to the best of their knowledge, that:
• the financial statements have been prepared in 
accordance with the applicable set of accounting 
standards, give a true and fair view of the assets, liabilities, 
financial position and profit and loss of the Group; and
• the Annual Report includes a fair review of the 
development and performance of the business and the 
financial position of the Group and Company, together 
with a description of the principal risks and uncertainties 
that they face.
THOMAS WILLCOCKS 
JAMES EYRE
Chief Executive Officer 
Chief Financial Officer
12 June 2024
DIRECTORS’ REPORT
CONTINUED
STATEMENT OF DIRECTORS’ 
RESPONSIBILITIES
CORPORATE GOVERNANCE
CORPORATE GOVERNANCE
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
174
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
175

Independent Auditor’s Report
178
Consolidated Income Statement
187
Consolidated Statement of 
Comprehensive Income
187
Consolidated Balance Sheet
188
Consolidated Cash Flow Statement
189
Consolidated Statement of Changes in Equity
190
Notes to the Group Accounts
191
Parent Company Balance Sheet
226
Parent Company Statement of Changes 
in Equity
227
Notes to the Parent Company Accounts
228
FINANCIAL 
STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
176
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
177
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
177

Opinion on the financial statements
In our opinion:
• the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 
31 March 2024 and of the Group’s profit for the year then ended;
• the Group financial statements have been properly prepared in accordance with UK adopted international  
accounting standards; 
• the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and
• the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.
We have audited the financial statements of Norcros plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year 
ended 31 March 2024 which comprise the consolidated income statement, the consolidated statement of comprehensive income, 
the consolidated and parent company balance sheets, the consolidated cash flow statement, the consolidated and parent 
company statement of changes in equity and notes to the financial statements, including a summary of material accounting policies. 
The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law 
and UK adopted international accounting standards. The financial reporting framework that has been applied in the preparation 
of the Parent Company financial statements is applicable law and United Kingdom Accounting Standards, including Financial 
Reporting Standard 101 Reduced Disclosure Framework (United Kingdom Generally Accepted Accounting Practice).
Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs(UK)) and applicable law. Our 
responsibilities under those standards are further described in the Auditor’s responsibilities for the audit of the financial 
statements section of our report. We believe that the audit evidence we have obtained is sufficient and appropriate to provide a 
basis for our opinion. Our audit opinion is consistent with the additional report to the Audit and Risk Committee. 
Independence
Following the recommendation of the Audit and Risk Committee, we were appointed by the Directors on 30 July 2020 to audit 
the financial statements for the year ended 31 March 2021 and subsequent financial periods. The period of total uninterrupted 
engagement including retenders and reappointments is four years, covering the years ended 31 March 2021 to 31 March 2024. We 
remain independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant to our 
audit of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed public interest entities, and 
we have fulfilled our other ethical responsibilities in accordance with these requirements. The non-audit services prohibited by 
that standard were not provided to the Group or the Parent Company. 
Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the 
preparation of the financial statements is appropriate. Our evaluation of the Directors’ assessment of the Group and the Parent 
Company’s ability to continue to adopt the going concern basis of accounting included:
• We obtained management’s assessment that supports the Directors’ conclusions with respect to the disclosures provided 
around going concern;
• We challenged the rationale for the assumptions utilised in the forecasts, using our knowledge of the business, the sector and 
wider commentary available from competitors and peers;
• We considered the appropriateness of management’s forecasts by testing their mechanical accuracy, assessing historical 
forecasting accuracy and understanding management’s consideration of downside sensitivity analysis;
• We obtained an understanding of the financing facilities from the finance agreements, including the nature of the facilities, 
covenants and attached conditions;
• We assessed the facility and covenant headroom calculations, and reperformed sensitivities on management’s base case and 
stressed case scenarios; and
• We reviewed the wording of the going concern disclosures, and assessed its consistency with the directors’ assessment of 
going concern, including underlying management forecasts.
Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, 
individually or collectively, may cast significant doubt on the Group and the Parent Company’s ability to continue as a going 
concern for a period of at least twelve months from when the financial statements are authorised for issue. 
In relation to the Parent Company’s reporting on how it has applied the UK Corporate Governance Code, we have nothing 
material to add or draw attention to in relation to the Directors’ statement in the financial statements about whether the 
Directors considered it appropriate to adopt the going concern basis of accounting.
Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections 
of this report.
Overview
Coverage
94% (2023: 86%) of Group profit before tax
72% (2023: 96%) of Group revenue
80% (2023: 91%) of Group total assets
Key audit 
matters
2024
2023
Valuation of pension liabilities
Impairment of goodwill and intangible assets
Acquisition accounting 
Acquisition accounting was removed as a KAM in the current year, as there were no acquisitions in 
the current year. The prior year KAM was related to the acquisition of Grant Westfield. 
Materiality
Group financial statements as a whole
£1.3m (2023: £1.6m) based on 5% (2023: 5%) of Profit before tax adjusted for certain non-underlying 
items and exceptional costs.
An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system 
of internal control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of 
management override of internal controls, including assessing whether there was evidence of bias by the Directors that may 
have represented a risk of material misstatement.
• Our Group audit scope focused on the Group’s principal operating locations, being those in the UK, Ireland and South Africa. 
In the UK and Ireland, Norcros operates under seven separate divisions: Triton, Merlyn, VADO, Johnson Tiles, Grant Westfield, 
Croydex and Abode. In South Africa there are four divisions: Johnson Tiles South Africa, TAL, House of Plumbing and Tile Africa. 
• Consistent with the group’s operations, we scoped our audit at a divisional level. In the UK, full scope audits were performed 
by the Group engagement team on the significant components, Triton, and the Parent Company. The Grant Westfield full 
scope audit was performed by a component auditor from another BDO LLP office in Scotland.
• The four South African divisions together with the Merlyn division, whose finance team is based in Ireland, were 
considered to be significant components and were subject to full scope audits by BDO member firms in South Africa and 
Ireland respectively. 
• The remaining components of the Group were considered non-significant and these components were principally subject to 
analytical review procedures by the Group engagement team.
Our involvement with component auditors
For the work performed by component auditors, we determined the level of involvement needed in order to be able to conclude 
whether sufficient appropriate audit evidence has been obtained as a basis for our opinion on the Group financial statements as 
a whole. Our involvement with component auditors included the following:
The Group audit team were involved at all stages of the audit process, directing the planning and risk assessment work.
Detailed Group instructions were sent to all component auditors, which included the principal areas to be covered by the audits, 
materiality levels, significant risks, fraud risks and other significant auditing and accounting matters, and further set out the 
information to be reported to the Group audit team.
INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF NORCROS PLC
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
178
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
179

The Group engagement team attended planning calls with the South Africa, Ireland and Scotland teams where the scope of 
their audit work and planned audit procedures was discussed, as well as attending planning calls with divisional management at 
each component. Alongside early planning calls, the Group team also visited South Africa to meet with the component team at 
the planning stage to ensure the planned audit approach was tailored and risk focused. 
The Group engagement team reviewed the audit working papers of the component auditors and attended all completion 
meetings with the respective divisional management teams following completion of the component audit work.
Climate change
Our work on the assessment of potential impacts on climate-related risks on the Group’s operations and financial statements 
included:
• Enquiries and challenge of management to understand the actions they have taken to  identify climate-related risks and their 
potential impacts on the financial statements and adequately disclose climate-related risks within the annual report;
• Our own qualitative risk assessment taking into consideration the sector in which the Group operates and how climate 
change affects this particular sector;
• Involvement of internal climate-related experts in evaluating management’s risk assessment; and 
• Review of the minutes of Board and Audit and Risk Committee meetings and performed a risk assessment as to how the 
impact of the Group’s commitment as set out in the Sustainability Report on pages 48 to 89  may affect the financial 
statements and our audit.
We challenged the extent to which climate-related considerations, including the expected cash flows from the initiatives and 
commitments have been reflected, where appropriate, in management’s going concern assessment and viability assessment.
We also assessed the consistency of management’s disclosures included as Statutory Other Information on pages 124 and 125 
with the financial statements and with our knowledge obtained from the audit. 
Based on our risk assessment procedures, we did not identify there to be any Key Audit Matters materially impacted by 
climate-related risks. 
Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified, including those which had the greatest effect on: the overall audit strategy, the allocation of resources 
in the audit, and directing the efforts of the engagement team. These matters were addressed in the context of our audit of the 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.
Key audit matter
How the scope of our audit addressed the key audit matter
Valuation of pension 
liabilities
Refer to note 1 - 
summary of significant 
accounting policies, 
key sources of 
estimation uncertainty 
and critical judgements 
in applying the group’s 
accounting policies 
and also to Note 24 
Retirement benefit 
obligations.
The Group has a defined benefit 
pension plan with a net scheme asset 
of £16.5m (2023: £14.9m). 
We consider there to be a significant 
risk concerning the appropriateness 
of the actuarial assumptions applied 
in calculating the Group’s defined 
benefit pension scheme liability of 
£275.0m (2023: £285.0m) as shown in 
Note 24. 
The valuation of the Group’s pension 
scheme liability was performed by 
management’s external actuary and 
involves significant judgement from 
the directors and the actuary in the 
choice of discount rate used and in the 
key sources of estimation uncertainty, 
in particular in relation to the 
inflation assumptions and mortality 
rates, as described in the Group’s 
accounting policies.
We performed the following in this area:
We obtained the report from management’s actuary used 
in valuing the scheme’s liabilities, from which we assessed 
the appropriateness of the assumptions underpinning the 
valuation of the scheme liabilities. 
Specifically, we challenged the discount rate, inflation 
and mortality assumptions applied in the calculation by 
using our auditor engaged pension expert to assist us to 
benchmark the assumptions applied against comparable 
third-party data and assessed the appropriateness of the 
assumptions in the context of the Group’s own position.
Key observations:
Based on our audit work, we considered the assumptions 
used in the calculation of the pension liability were within 
an acceptable range.
Impairment of 
goodwill and 
intangible assets
Refer to note 1 - 
summary of significant 
accounting policies, 
key sources of 
estimation uncertainty 
and critical judgements 
in applying the Group’s 
accounting policies 
and also to Notes 11 
and 12 Goodwill and 
Intangible Assets.
The Directors are required to undertake 
an annual assessment of the carrying 
value of goodwill and intangibles. 
The impairment reviews performed 
by management on cash generating 
units (CGUs) contain a number of  
judgements and estimates including 
long term growth rates, forecast cash 
flows, forecast timeframe, potential 
impact of climate change factors 
and discount rates to determine the 
recoverable amounts on a value in 
use basis. 
Therefore, the Directors exercise 
significant judgement in determining 
the assumptions used in the 
impairment annual review.
We performed the following in this area:
• Obtained the impairment model and challenged the 
key assumptions within, such as, the cash generating 
units (CGUs) allocation, cash flow projections, 
discount rates and long term growth rates. 
• Involved our internal valuations expert to review the 
valuation methodology and support our assessment  
of the discount rates applied, where the rate is a 
sensitive variable.
• Challenged sensitivity analysis performed by 
management and where necessary performed further 
sensitivity assessments.
• Considered the appropriateness of the disclosures 
within the financial statements in line with the 
requirements of IAS 36.
Key observations:
Based on our audit work, we considered the assumptions 
used in the impairment calculations were within an 
acceptable range.
INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF NORCROS PLC
CONTINUED
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
180
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
181

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements.  
We consider materiality to be the magnitude by which misstatements, including omissions, could influence the economic 
decisions of reasonable users that are taken on the basis of the financial statements. 
In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower 
materiality level, performance materiality, to determine the extent of testing needed. Importantly, misstatements below these 
levels will not necessarily be evaluated as immaterial as we also take account of the nature of identified misstatements, and the 
particular circumstances of their occurrence, when evaluating their effect on the financial statements as a whole. 
Based on our professional judgement, we determined materiality for the financial statements as a whole and performance 
materiality as follows:
Group financial statements
Parent company financial statements
2024 
£m
2023 
£m
2024 
£m
2023 
£m
Materiality
1.3
1.6
0.32
0.48
Basis for 
determining 
materiality
5% of Profit before tax 
adjusted for certain 
non-underlying 
items, including 
exceptional items.
5% of Profit before tax 
adjusted for certain 
non-underlying 
items, including 
acquisition costs and 
exceptional items.
Set based on 30% of 
Group materiality.
Set based on 30% of 
Group materiality.
Rationale for 
the benchmark 
applied
We considered that 
using this basis 
for determining 
materiality was most 
appropriate based on 
the underlying trading 
performance of the 
Group, eliminating 
non-recurring items 
and in the interests 
of the users of the 
financial statements.
We considered that 
using this basis 
for determining 
materiality was most 
appropriate based on 
the underlying trading 
performance of the 
Group, eliminating 
non-recurring items 
and in the interests 
of the users of the 
financial statements.
Calculated as a 
percentage of Group 
materiality for Group 
reporting purposes, 
taking account of the 
aggregation risk.
Calculated as a 
percentage of Group 
materiality for Group 
reporting purposes, 
taking account of the 
aggregation risk.
Performance 
materiality
70% of materiality
70% of materiality
70% of materiality
70% of materiality
Basis for 
determining 
performance 
materiality
70%, based on our 
knowledge of the 
aggregation risk, the 
control environment 
and historic 
misstatement levels.
70%, based on our 
knowledge of the 
aggregation risk, the 
control environment 
and historic 
misstatement levels.
70%, based on our 
knowledge of the 
aggregation risk, the 
control environment 
and historic 
misstatement levels.
70%, based on our 
knowledge of the 
aggregation risk, the 
control environment 
and historic 
misstatement levels.
Parent Company statutory materiality 
We set materiality for the statutory audit of the Parent Company at £0.32m (2023: £0.48m) as noted above. This was determined 
as the most appropriate measure on which to base materiality for the statutory audit of the Parent Company financial 
statements as the principal activity of the company is that of a holding company. We further applied performance materiality 
levels of 70% of the statutory materiality to our testing to ensure that the risk of errors exceeding component materiality was 
appropriately mitigated.
Component materiality
For the purposes of our Group audit opinion, we set materiality for each significant component of the Group, apart from 
the Parent Company whose materiality is set out above, based on a percentage of between 25% and 50% (2023: 30% and 
50%) of Group materiality dependent on the size and our assessment of the risk of material misstatement of that component.  
Component materiality ranged from £0.32m to £0.65m (2023: £0.48m to £0.77m). In the audit of each component, we further 
applied performance materiality levels of 70% (2023: 70%) of the component materiality to our testing to ensure that the risk of 
errors exceeding component materiality was appropriately mitigated.
Reporting threshold  
We agreed with the Audit and Risk Committee that we would report to them all individual audit differences in excess of  
£39,000 (2023: £48,000).  We also agreed to report differences below this threshold that, in our view, warranted reporting on 
qualitative grounds.
Other information
The directors are responsible for the other information. The other information comprises the information included in the 
Annual Report and Accounts 2024 other than the financial statements and our auditor’s report thereon. Our opinion on the 
financial statements does not cover the other information and, except to the extent otherwise explicitly stated in our report, 
we do not express any form of assurance conclusion thereon. Our responsibility is to read the other information and, in doing 
so, consider whether the other information is materially inconsistent with the financial statements or our knowledge obtained 
in the course of the audit, or otherwise appears to be materially misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine whether this gives rise to a material misstatement in the financial 
statements themselves. If, based on the work we have performed, we conclude that there is a material misstatement of this other 
information, we are required to report that fact.
We have nothing to report in this regard.
Corporate governance statement
The Listing Rules require us to review the Directors’ statement in relation to going concern, longer-term viability and that part 
of the Corporate Governance Statement relating to the parent company’s compliance with the provisions of the UK Corporate 
Governance Code specified for our review. 
Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the Corporate 
Governance Statement is materially consistent with the financial statements or our knowledge obtained during the audit. 
Going 
concern and 
longer-term 
viability
• The Directors’ statement with regards to the appropriateness of adopting the going concern basis 
of accounting and any material uncertainties identified set out on page 173; and
• The Directors’ explanation as to their assessment of the Group’s prospects, the period this 
assessment covers and why the period is appropriate set out on page 117.
Other Code 
provisions 
• Directors’ statement on fair, balanced and understandable set out on page 141; 
• Board’s confirmation that it has carried out a robust assessment of the emerging and principal 
risks set out on page 106;
• The section of the annual report that describes the review of effectiveness of risk management 
and internal control systems set out on page 139;  and
• The section describing the work of the Audit and Risk Committee set out on page 140.
INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF NORCROS PLC
CONTINUED
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
182
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
183

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the 
Companies Act 2006 and ISAs (UK) to report on certain opinions and matters as described below.  
Strategic 
report and 
Directors’ 
report 
In our opinion, based on the work undertaken in the course of the audit:
• the information given in the Strategic report and the Directors’ report for the financial year for 
which the financial statements are prepared is consistent with the financial statements; and
• the Strategic report and the Directors’ report have been prepared in accordance with applicable 
legal requirements.
In the light of the knowledge and understanding of the Group and Parent Company and its 
environment obtained in the course of the audit, we have not identified material misstatements in the 
Strategic report or the Directors’ report.
Directors’ 
remuneration
In our opinion, the part of the Directors’ remuneration report to be audited has been properly 
prepared in accordance with the Companies Act 2006.
Corporate 
governance 
statement
In our opinion, based on the work undertaken in the course of the audit the information about 
internal control and risk management systems in relation to financial reporting processes and about 
share capital structures, given in compliance with rules 7.2.5 and 7.2.6 in the Disclosure Guidance 
and Transparency Rules sourcebook made by the Financial Conduct Authority (the FCA Rules), 
is consistent with the financial statements and has been prepared in accordance with applicable 
legal requirements. 
In the light of the knowledge and understanding of the Group and the Parent Company and its 
environment obtained in the course of the audit, we have not identified material misstatements in 
this information.
In our opinion, based on the work undertaken in the course of the audit, information about the Parent 
Company’s corporate governance code and practices and about its administrative, management and 
supervisory bodies and their committees complies with rules 7.2.2, 7.2.3 and 7.2.7 of the FCA Rules.
We have nothing to report arising from our responsibility to report if a corporate governance 
statement has not been prepared by the Parent Company. 
Matters on 
which we 
are required 
to report by 
exception
We have nothing to report in respect of the following matters in relation to which the Companies Act 
2006 requires us to report to you if, in our opinion:
• adequate accounting records have not been kept by the Parent Company, or returns adequate for 
our audit have not been received from branches not visited by us; or
• the Parent Company financial statements and the part of the Directors’ remuneration report to be 
audited are not in agreement with the accounting records and returns; or
• certain disclosures of Directors’ remuneration specified by law are not made; or
• we have not received all the information and explanations we require for our audit.
Responsibilities of Directors
As explained more fully in the Statement of Directors’ responsibilities, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors 
determine is necessary to enable the preparation of financial statements that are free from material misstatement, whether due 
to fraud or error.
In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability 
to continue as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of 
accounting unless the Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no 
realistic alternative but to do so.
Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance 
is a high level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a 
material misstatement when it exists. Misstatements can arise from fraud or error and are considered material if, individually or 
in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on the basis of these 
financial statements.
Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. The extent to which 
our procedures are capable of detecting irregularities, including fraud is detailed below:
Non-compliance with laws and regulations
Based on:
• Our understanding of the Group and the industry in which it operates;
• Discussion with management, those charged with governance and Audit and Risk Committee; and 
• Obtaining an understanding of the Group’s policies and procedures regarding compliance with laws and regulations.
We have considered the significant laws and regulations to be the applicable accounting framework, UK tax legislation, the 
Companies Act 2006 and the Listing Rules.
The Group is also subject to laws and regulations where the consequence of non-compliance could have a material effect on 
the amount or disclosures in the financial statements, for example through the imposition of fines or litigations. We identified 
such laws and regulations to be Health and Safety and the Bribery Act 2010.
Our procedures in respect of the above included:
• Review of minutes of meetings of those charged with governance for any instances of non-compliance with laws and regulations;
• Review of correspondence with regulatory and tax authorities for any instances of non-compliance with laws and regulations;
• Review of financial statement disclosures and agreeing to supporting documentation;
• Involvement of tax specialists in the audit to ensure compliance with tax legislation; and 
• Review of legal expenditure accounts to understand the nature of expenditure incurred.
Fraud
We assessed the susceptibility of the financial statements to material misstatement, including fraud. Our risk assessment 
procedures included:
• Enquiry with management, those charged with governance and the Audit and Risk Committee regarding any known or 
suspected instances of fraud;
• Obtaining an understanding of the Group’s policies and procedures relating to:
– Detecting and responding to the risks of fraud; and 
– Internal controls established to mitigate risks related to fraud. 
• Review of minutes of meetings of those charged with governance for any known or suspected instances of fraud;
• Detailed discussion amongst the audit engagement team as to how and where fraud might occur in the financial statements;
• Performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material 
misstatement due to fraud; and 
• Considering remuneration incentive schemes and performance targets and the related financial statement areas impacted 
by these.
INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF NORCROS PLC
CONTINUED
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
184
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
185

 
Notes
2024
£m
2023
£m
Continuing operations
 
 
 
Revenue
2
392.1
441.0
Underlying operating profit
 
43.2
47.3
IAS 19R administrative expenses
24
(1.3)
(1.6)
Acquisition related costs
5
(4.3)
(8.4)
Exceptional operating items
5
2.3
(9.8)
Operating profit
 
39.9
27.5
Finance costs
6
(8.1)
(6.4)
IAS 19R finance credit
24
0.8
0.6
Profit before taxation
 
32.6
21.7
Taxation
7
(5.8)
(4.9)
Profit for the year attributable to equity holders of the Company
 
26.8
16.8
Earnings per share attributable to equity holders of the Company
Basic earnings per share:
From profit for the year
9
30.1p
19.1p
Diluted earnings per share:
 
 
From profit for the year
9
29.8p
18.8p
Weighted average number of shares for basic earnings per share (m)
9
89.0
88.1
Alternative performance measures
Underlying profit before taxation (£m)
8
36.4
41.8
Underlying earnings (£m)
8
28.8
33.5
Basic underlying earnings per share
9
32.4p
38.0p
Diluted underlying earnings per share
9
32.1p
37.4p
 
Notes
2024
£m
2023
£m
Profit for the year
 
26.8
16.8
Other comprehensive income and expense:
 
Items that will not subsequently be reclassified to the Income Statement
 
Actuarial losses on retirement benefit obligations
24
(1.4)
(5.6)
Items that may be subsequently reclassified to the Income Statement
 
Cash flow hedges – fair value gain/(loss) in year
21
1.0
(2.9)
Foreign currency translation of foreign operations
 
(5.3)
(8.3)
Other comprehensive expense for the year
 
(5.7)
(16.8)
Total comprehensive result for the year attributable to equity holders of the Company
 
21.1
–
Items in this statement are disclosed net of tax.
Based on our risk assessment, we considered the areas most susceptible to fraud to be posting inappropriate journal entries, 
management bias in accounting estimates and revenue cut-off within the key revenue streams.
Our procedures in respect of the above included:
• Obtaining an understanding of the control environment in monitoring compliance with laws and regulations.
• Discussions with management, the Audit and Risk Committee, the Directors and internal legal counsel concerning 
consideration of known or suspected instances of litigation, non-compliance with laws and regulation and fraud;
• Use of forensic specialists to assist with the risk assessment at the planning stage and to help design appropriate audit 
procedures to detect material fraud;
• Reviewing minutes of Board meetings throughout the period to corroborate our enquiries and to identify any other matters 
not already disclosed by management and the Directors;
• Challenging assumptions and judgements made by management in their significant accounting estimates, in particular 
in relation to the Group’s defined benefit pension scheme liabilities, impairment of goodwill and intangibles and customer 
rebates and promotional support accruals;
• Testing a sample of revenue transactions around the year end to supporting documentation (including invoice and proof of 
delivery) for all significant components to assess if the revenue had been recorded in the correct period; 
• Identifying and agreeing journal entries to supporting documentation, in particular any journal entries posted with unusual 
account combinations or including specific keywords; 
• Performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material 
misstatement due to fraud; and
• Agreeing the financial statement disclosures to underlying supporting documentation.
We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members 
including component engagement teams who were all deemed to have appropriate competence and capabilities  and remained 
alert to any indications of fraud or non-compliance with laws and regulations throughout the audit. For component engagement 
teams, we also reviewed the results of their work performed in this regard.
Our audit procedures were designed to respond to risks of material misstatement in the financial statements, recognising that 
the risk of not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as 
fraud may involve deliberate concealment by, for example, forgery, misrepresentations or through collusion. There are inherent 
limitations in the audit procedures performed and the further removed non-compliance with laws and regulations is from the 
events and transactions reflected in the financial statements, the less likely we are to become aware of it.
A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/
auditorsresponsibilities.  This description forms part of our auditor’s report.
Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006.  Our audit work has been undertaken so that we might state to the Parent Company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose.  To the fullest extent permitted by law, 
we do not accept or assume responsibility to anyone other than the Parent Company and the Parent Company’s members as a 
body, for our audit work, for this report, or for the opinions we have formed.
GARY HARDING (SENIOR STATUTORY AUDITOR)
For and on behalf of BDO LLP, Statutory Auditor 
Manchester, UK
12 June 2024
BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).
CONSOLIDATED INCOME STATEMENT
Year ended 31 March 2024
INDEPENDENT AUDITOR’S REPORT
TO THE MEMBERS OF NORCROS PLC
CONTINUED
CONSOLIDATED STATEMENT OF 
COMPREHENSIVE INCOME
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
186
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
187

 
Notes
2024
£m
2023
£m
Non-current assets
 
 
 
Goodwill
11
107.3
107.9
Intangible assets
12
53.9
59.2
Property, plant and equipment
13
28.1
24.8
Deferred tax asset
22
0.7
–
Pension scheme asset
24
16.5
14.9
Right of use assets
14
18.0
20.0
 
 
224.5
226.8
Current assets
 
Inventories
15
97.4
103.9
Trade and other receivables
16
72.6
83.3
Cash and cash equivalents
17
30.8
29.0
 
 
200.8
216.2
Current liabilities
 
Trade and other payables
18
(89.1)
(99.2)
Lease liabilities
19
(6.3)
(6.1)
Current tax liabilities
 
(2.5)
(0.9)
Derivative financial instruments
21
(0.6)
(2.0)
Provisions
23
(0.7)
(4.5)
 
 
(99.2)
(112.7)
Net current assets
 
101.6
103.5
Total assets less current liabilities
 
326.1
330.3
Non-current liabilities
 
Financial liabilities – borrowings
20
(68.1)
(78.9)
Lease liabilities
19
(15.9)
(18.6)
Deferred tax liabilities
22
(14.1)
(15.0)
Other non-current liabilities
26
(4.6)
(6.2)
Provisions
23
(1.0)
(1.2)
 
 
(103.7)
(119.9)
Net assets
 
222.4
210.4
Financed by:
 
Share capital
25
8.9
8.9
Share premium
 
47.6
47.6
Retained earnings and other reserves
 
165.9
153.9
Total equity
 
222.4
210.4
The financial statements of Norcros plc, registered number 3691883, on pages 187 to 225, were authorised for issue on  
12 June 2024 and signed on behalf of the Board by:
THOMAS WILLCOCKS 
 
JAMES EYRE
Chief Executive Officer 
 
Chief Financial Officer
 
Notes
2024
£m
2023
£m
Cash generated from operations 
27
49.0
37.7
Income taxes paid
 
(5.6)
(7.7)
Interest paid
 
(6.8)
(5.5)
Net cash generated from operating activities 
 
36.6
24.5
Cash flows from investing activities
Purchase of property, plant and equipment and intangible assets
 
(7.3)
(6.0)
Acquisition of subsidiary undertakings net of cash acquired
–
(78.3)
Net cash used in investing activities 
 
(7.3)
(84.3)
Cash flows from financing activities
Proceeds from issue of ordinary share capital
25
–
18.1
Purchase of treasury shares
(0.8)
–
Costs of raising debt finance
(0.2)
–
Principal element of lease payments
 
(4.9)
(4.6)
Drawdown of borrowings
 
18.0
114.0
Repayment of borrowings
 
(29.0)
(54.0)
Dividends paid to the Company’s shareholders
28
(9.1)
(9.2)
Net cash (used in)/generated from financing activities 
 
(26.0)
64.3
Net increase in cash and cash equivalents
 
3.3
4.5
Cash and cash equivalents at the beginning of the year
 
29.0
27.4
Exchange movements on cash and cash equivalents
 
(1.5)
(2.9)
Cash and cash equivalents at the end of the year
 
30.8
29.0
CONSOLIDATED BALANCE SHEET
At 31 March 2024
CONSOLIDATED CASH FLOW STATEMENT
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
188
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
189

 
Ordinary
share
capital
£m
Share
premium
£m
Treasury
reserve
£m
Hedging
reserve
£m
Translation
reserve
£m
Retained
earnings
£m
Total
equity
£m
At 1 April 2022
8.1
30.3
(0.1)
1.5
(12.8)
173.3
200.3
Comprehensive income:
 
 
 
 
 
 
 
Profit for the year
–
–
–
–
–
16.8
16.8
Other comprehensive income:
 
 
 
 
 
 
 
Actuarial gain on retirement  
benefit obligations
–
–
–
–
–
(5.6)
(5.6)
Fair value gain on cash flow hedges
–
–
–
(2.9)
–
–
(2.9)
Foreign currency translation 
adjustments
–
–
–
–
(8.3)
–
(8.3)
Total other comprehensive  
expense for the year
–
–
–
(2.9)
(8.3)
(5.6)
(16.8)
Transactions with owners:
 
 
 
 
 
 
Shares issued
0.8
17.3
–
–
–
–
18.1
Dividends paid
–
–
–
–
–
(9.2)
(9.2)
Value of employee services
–
–
–
–
–
1.2
1.2
At 31 March 2023
8.9
47.6
(0.1)
(1.4)
(21.1)
176.5
210.4
Comprehensive income:
 
 
 
 
 
 
 
Profit for the year
–
–
–
–
–
26.8
26.8
Other comprehensive expense:
 
 
 
 
 
 
 
Actuarial loss on retirement  
benefit obligations
–
–
–
–
–
(1.4)
(1.4)
Fair value gain on cash flow hedges
–
–
–
1.0
–
–
1.0
Foreign currency translation 
adjustments
–
–
–
–
(5.3)
–
(5.3)
Total other comprehensive  
income/(expense) for the year
–
–
–
1.0
(5.3)
(1.4)
(5.7)
Transactions with owners:
 
 
 
 
 
 
Purchase of treasury shares
–
–
(0.8)
–
–
–
(0.8)
Dividends paid
–
–
–
–
–
(9.1)
(9.1)
Settlement of share option schemes
–
–
1.1
–
–
(1.2)
(0.1)
Value of employee services
–
–
–
–
–
0.9
0.9
At 31 March 2024
8.9
47.6
0.2
(0.4)
(26.4)
192.5
222.4
1. Group accounting policies
General information
Norcros plc (the Company), and its subsidiaries (together the Group), is a market-leading designer and supplier of high-quality 
bathroom and kitchen products in the UK, Europe and South African markets.
The Company is incorporated in the UK as a public company limited by shares and registered in England and Wales. The shares 
of the Company are listed on the premium segment of the London Stock Exchange market of listed securities. The address of its 
registered office is Ladyfield House, Station Road, Wilmslow SK9 1BU, UK. The Company is domiciled in the UK.
Basis of preparation
The consolidated financial statements have been prepared under the historical cost convention, except for derivative financial 
instruments and contingent consideration, which are stated at their fair value. The Group consolidated statements have been 
prepared in accordance with UK-adopted International Accounting Standards.
The preparation of consolidated financial statements in conformity with IFRS requires the use of certain critical accounting 
estimates. It also requires management to exercise its judgement in the process of applying the Group’s accounting policies.  
The areas involving a higher degree of judgement or complexity, or areas where assumptions and estimates are significant to 
the consolidated financial statements, are detailed in the section on critical estimates on page 192. Although these estimates are 
based on management’s best knowledge of amounts, events or actions, actual results may differ from expectations.
Accounting reference date
UK company law permits a company to draw up financial statements to a date seven days either side of its accounting reference 
date. For operational reasons, the Company has in the current financial year adopted an accounting period of 52 weeks and, as 
a result of this, the exact year-end date was 31 March 2024. All references to the financial year, therefore, relate to the 52 weeks 
commencing on 3 April 2023. In the previous year, the accounting period was 52 weeks, beginning on 4 April 2022 and ending 
on 2 April 2023.
Going concern
In adopting the going concern basis for preparing the financial statements, the Directors have considered the Group’s business 
activities, and the principal risks and uncertainties including current macroeconomic factors in the context of the current operating 
environment. The Group, in acknowledging its TCFD requirements, has also considered climate risks in the financial statements.
A going concern financial assessment was developed on a bottom-up basis by taking the output of the annual budgeting 
process built up by individual businesses and then subjected to review and challenge by the Board. The financial model was then 
stress tested by modelling the most extreme but plausible scenario, that being a global pandemic similar in nature to COVID-19. 
This has been based on the actual impact of the COVID-19 pandemic on the Group, which, at its peak, saw a revenue reduction 
of 25% on the prior year over a six-month period. The scenario also incorporates management actions the Group has at its 
disposal, including a number of cash conservation and cost reduction measures including capital expenditure reductions, 
dividend decreases and restructuring activities.
The Group continues to exhibit sufficient and prudent levels of liquidity headroom against our key banking financial covenants 
during the 12-month period under assessment. Reverse stress testing has also been applied to the financial model, which 
represents a further decline in sales compared with the reasonable worst case. Such a scenario, and the sequence of events that 
could lead to it, is considered to be implausible and remote.
As a result of this detailed assessment, the Board has concluded that the Company is able to meet its obligations when they fall 
due for a period of at least 12 months from the date of this report. For this reason, the Company continues to adopt the going 
concern basis for preparing the Group financial statements. In forming this view, the Board has also concluded that no material 
uncertainty exists in its use of the going concern basis of preparation.
Summary of material accounting policies
The principal accounting policies adopted in the preparation of the financial statements are set out as follows. These policies 
have been consistently applied to all periods presented. 
We are not aware of any new, amended or forthcoming accounting standards that will have a material impact on the financial 
statements of the Group in the current year or future years.
CONSOLIDATED STATEMENT OF  
CHANGES IN EQUITY
Year ended 31 March 2024
NOTES TO THE GROUP ACCOUNTS
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
190
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
191

1. Group accounting policies continued
Basis of consolidation
Subsidiaries
Subsidiaries are all entities over which the Group has control. The Group controls an entity when the Group is exposed to or has 
rights to variable returns from its involvement with the entity and has the ability to affect those returns through its power over 
the entity.
The results of subsidiaries acquired or disposed of in the year are included in the consolidated financial statements from the date 
on which the Group has the ability to exercise control and are no longer consolidated from the date that control ceases. Costs 
related to the acquisition or disposal are not included in underlying operating profit.
Where necessary, adjustments are made to the financial statements of subsidiaries to bring them into line with those used by the 
Group. All intra-Group transactions, balances, income and expenses are eliminated on consolidation.
On acquisition, the assets, liabilities and contingent liabilities of a subsidiary are measured at their fair value at the date of 
acquisition and, where necessary, the accounting policies of acquired subsidiaries are adjusted to bring them in line with those 
of the Group. Any excess of the consideration (excluding payments contingent on future employment) over the fair values of 
the identifiable net assets acquired is recognised as goodwill. Any discount on acquisition (a deficiency in the cost of acquisition 
below the fair values of the identifiable net assets acquired) is credited to the Income Statement in the period of acquisition. 
Payments that are contingent on future employment are charged to the Consolidated Income Statement. All acquisition costs 
are expensed as incurred. 
Key sources of estimation uncertainty and critical judgements in applying the Group’s 
accounting policies
The Group’s accounting policies have been set by management and approved by the Audit and Risk Committee. The application 
of these accounting policies to specific scenarios requires estimates and judgements to be made concerning the future. Under 
IFRS, estimates or judgements are considered critical where they involve a significant risk that may cause a material adjustment 
to the carrying amounts of assets and liabilities from period to period. This may be because the estimate or judgement involves 
matters that are highly uncertain, or because different estimation methods or assumptions could reasonably have been used. 
Once identified, critical estimates and judgements are continually evaluated and are based on historical experience and other 
factors, including expectations of future events that are believed to be reasonable under the circumstances. 
Key sources of estimation uncertainty
The key assumption concerning the future, and other key sources of estimation uncertainty at the Balance Sheet date, that 
has a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial 
year is:
• retirement benefit obligations – accounting for retirement benefit schemes under IAS 19 (revised) requires an assessment 
of the future benefits payable in accordance with actuarial assumptions. The future inflation, discount rate and mortality 
assumptions applied in the calculation of scheme liabilities, which are set out in note 24, represent a key source of estimation 
uncertainty for the Group.
1. Group accounting policies continued
Critical judgements in applying the Group’s accounting policies
In the process of applying the Group’s accounting policies, the Directors have made the following judgements that have the 
most significant effect on the amounts recognised in the financial statements (apart from those involving estimations, which are 
dealt with above) and have been identified as being particularly complex or involve subjective assessments:
• acquired intangible fixed assets – the Group recognises customer relationships, brand names and trade names as intangible 
assets arising on acquisition. Intangible assets can only be recognised as part of a business combination where the intangible 
asset is separable from goodwill, can be reliably measured and is expected to generate future economic benefits. Judgement 
is required to assess whether these criteria are met and also to subsequently determine the appropriate assumptions that are 
used to place a value on the intangible asset. Had different assumptions been applied, the valuation of acquired intangible 
assets could have differed from the amount ultimately recognised. Judgement is also needed to determine the useful 
economic lives of intangible assets, and if a different period had been determined, this could have resulted in amortisation 
charges differing from those actually recognised;
• defined benefit pension scheme surplus – management has concluded that the Group has an unconditional right to a refund 
from the UK defined benefit pension scheme once the liabilities have been discharged and that the trustees of the scheme 
do not have the unilateral right to wind up the scheme. Therefore, the asset is not restricted. See note 24 for further details of 
the scheme; and 
• customer rebate, incentive and promotional support accruals – a number of the Group’s customers are offered rebates, 
incentives and promotional support in order to encourage trade and cement strong relationships. Accounting for such 
arrangements involves judgement as agreement periods typically run for a number of months or years, and may involve 
assumptions around volumes of product purchased or sold into the future (for example: when the assessment period is not 
concurrent with the Group’s financial year). However, where applicable, accrual calculations are underpinned by signed 
contracts and there has historically been a strong correlation between the amounts accrued in respect of a particular period 
and the amounts subsequently paid.
Revenue recognition
The Group derives revenue predominantly from the sale of goods to customers. Revenue from the sale of goods is recognised 
when control of the goods has been transferred to the buyer. Control transfers when the customer has the ability to direct the 
use of and substantially obtain all of the benefits of the goods. This is generally on receipt of goods by the customer.
The Group also derives revenue from services provided alongside the supply of goods, mainly installation services. This revenue 
is recognised over time and calculated using the “output method” by reference to regular surveys of the work performed, as this 
delivers the most accurate recognition given the nature of the goods and services provided.
Revenue received in respect of extended warranties is recognised over the period of the warranty.
Revenue is measured at the fair value of the consideration received or receivable. Revenue represents the amounts receivable for 
goods supplied or services provided, stated net of discounts, returns, rebates and value-added taxes. Accumulated experience is 
used to estimate and provide for rebates, discounts and expected returns using the expected value method, and revenue is only 
recognised to the extent that it is highly probable that a significant reversal will not occur. An accrual is made at each Balance 
Sheet date (included within accruals and deferred income) as a deduction from revenue to reflect management’s best estimate 
of amounts to be paid in respect of arrangements in place with customers regarding rebates, discounts and expected returns.
Incremental costs of fulfilling a contract, such as testing costs, are capitalised in “Trade and other receivables” if the cost has 
been incurred and are amortised over the life of the contract if the period over which the Group obtains benefit from is over 12 
months. Contract-related support costs are accrued in “Trade and other payables” if the trigger for payment has been met. Both 
types of cost are recorded in the Income Statement against underlying operating profit.
Segmental reporting
The Group operates in two main geographical areas: the UK and Ireland and South Africa. All inter-segment transactions are 
made on an arm’s length basis. The chief operating decision maker (being the Board) assesses performance and allocates 
resources based on geography and accordingly segments have been determined on this basis. Corporate costs are allocated to 
segments on the basis of external turnover.
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
192
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
193

1. Group accounting policies continued
Goodwill
Goodwill is recognised as an asset and reviewed for impairment at least annually or whenever there is an indicator of 
impairment. Goodwill is carried at cost less amortisation charged prior to the Group’s transition to IFRS less accumulated 
impairment losses. Any impairment is recognised in the period in which it is identified and is never reversed. 
Intangible assets
Acquired intangible assets comprise customer relationships, brands, trade names and patents recognised as separately 
identifiable assets on acquisition, as well as product certification costs and development costs that meet the criteria for 
capitalisation (as explained below in the accounting policy for research and development costs). They are valued at cost less 
accumulated amortisation, with amortisation being charged on a straight-line basis.
The estimated useful lives of Group assets are as follows:
Customer relationships 
 8–15 years
Brands, trade name and patents 
 8–15 years
Development costs 
 5 years
Product certification costs 
 5 years
Impairment of long-life assets
Property, plant and equipment assets are reviewed on an annual basis to determine whether events or changes in circumstances 
indicate that the carrying amount of the assets may not be recoverable. If any such indication exists, the recoverable amount of 
the asset is estimated as either the higher of the asset’s net selling price or value in use; the resultant impairment (the amount by 
which the carrying amount of the asset exceeds its recoverable amount) is recognised as a charge in the Income Statement.
The value in use is calculated as the present value of the estimated future cash flows expected to result from the use of assets 
and their eventual disposal proceeds. In order to calculate the present value of estimated future cash flows, the Group uses 
an appropriate discount rate adjusted for any associated risk. Estimated future cash flows used in the impairment calculation 
represent management’s best view of likely future market conditions and current decisions on the use of each asset or 
asset group.
Property, plant and equipment
Property, plant and equipment is initially measured at cost. Cost comprises the purchase price (after deducting trade discounts 
and rebates) and any directly attributable costs. Property, plant and equipment is stated at cost less accumulated depreciation 
and any provision for impairment in value. Impairment charges are recognised in the Income Statement when the carrying 
amount of an asset is greater than the estimated recoverable amount, calculated with reference to future discounted cash 
flows that the assets are expected to generate when considered as part of an income-generating unit. Land is not depreciated. 
Depreciation on other assets is provided on a straight-line basis to write down assets to their residual value evenly over the 
estimated useful lives of the assets from the date of acquisition by the Group. 
The estimated useful lives of Group assets are as follows:
Buildings 
  
25–50 years
Plant and equipment 
  
3–15 years
The assets’ residual values and useful lives are reviewed and adjusted if appropriate at each Balance Sheet date.
Inventories
Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials and, where applicable, labour 
and overheads that have been incurred in bringing the inventories to their present location and condition. The Group measures 
cost on either a first in, first out or a standard cost basis depending on the level of manufacturing in the relevant business. 
Net realisable value is the estimated selling price in the ordinary course of business, less applicable variable selling expenses. 
Provisions are made for slow-moving and obsolete items.
1. Group accounting policies continued 
Taxation
Current tax, which comprises UK and overseas corporation tax, is provided at amounts expected to be paid (or recovered) using 
the tax rates and laws that have been enacted or substantively enacted by the Balance Sheet date.
Deferred tax is the tax expected to be payable or recoverable on the difference between the carrying amounts of assets and 
liabilities in the Balance Sheet and the corresponding tax bases used in the computation of taxable profits and is accounted for 
using the Balance Sheet liability method.
Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to 
the extent that it is probable that taxable profit will be available against which deductible temporary differences can be utilised. 
Deferred tax is calculated at the tax rates that are expected to apply in the period in which the liability is settled or the asset is 
realised and is charged in the Income Statement, except where it relates to items charged or credited to equity via the Statement of 
Comprehensive Income, when the deferred tax is also dealt with in equity and is shown in the Statement of Comprehensive Income.
Deferred tax charges/credits in relation to fair value movements of derivative contracts and actuarial movements in pension 
scheme assets and liabilities are charged/credited directly to the Statement of Other Comprehensive Income.
Provisions
Warranty provisions – provision is made for the estimated liability on products under warranty. Liability is recognised upon the 
sale of a product and is estimated using historical data.
Restructuring provisions – provision is made for costs of restructuring activities to be carried out by the Group when the Group is 
demonstrably committed to incurring the cost in a future period and the cost can be reliably measured.
Property provisions – where the Group has vacated a property but is committed to a leasing arrangement, a provision is made to 
cover unavoidable costs including dilapidation costs net of any expected future sub-lease income.
Provisions are measured at the best estimate of the amount to be spent and discounted where material.
Employee benefits
The Group operates various post-employment schemes, including both defined benefit and defined contribution pension plans 
and post-employment medical plans.
(a) Pension obligations
A defined contribution plan is a pension plan under which the Group pays fixed contributions into a separate entity. The 
Group has no legal or constructive obligations to pay further contributions if the fund does not hold sufficient assets to pay all 
employees the benefits relating to employee service in the current and prior periods. A defined benefit plan is a pension plan 
that is not a defined contribution plan.
Typically defined benefit plans define an amount of pension benefit that an employee will receive on retirement, usually 
dependent on one or more factors such as age, years of service and compensation.
The surplus recognised in the Consolidated Balance Sheet in respect of defined benefit pension plans is the present value of the 
defined benefit obligation at the end of the reporting period less the fair value of plan assets. The defined benefit obligation is 
calculated annually by independent actuaries using the projected unit credit method. The present value of the defined benefit 
obligation is determined by discounting the estimated future cash outflows using interest rates of high-quality corporate bonds 
that are denominated in the currency in which the benefits will be paid, and that have terms to maturity approximating to the 
terms of the related pension obligation. Surpluses are only recognised to the extent that they are recoverable.
Actuarial gains and losses arising from experience adjustments and changes in actuarial assumptions are charged or credited to 
equity in other comprehensive income in the period in which they arise, net of the related deferred tax.
Past service costs are recognised immediately in income.
For defined contribution plans, the Group pays contributions to publicly or privately administered pension insurance plans on 
a mandatory, contractual or voluntary basis. The Group has no further payment obligations once the contributions have been 
paid. The contributions are recognised as an employee benefit expense when they are due. Prepaid contributions are recognised 
as an asset to the extent that a cash refund or a reduction in the future payments is available.
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
194
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
195

1. Group accounting policies continued
(b) Other post-employment obligations
Some Group companies provide post-retirement healthcare benefits to their retirees. The entitlement to these benefits is 
usually conditional on the employee remaining in service up to retirement age and the completion of a minimum service period. 
The expected costs of these benefits are accrued over the period of employment using the same accounting methodology 
as used for defined benefit pension plans. Actuarial gains and losses arising from experience adjustments and changes in 
actuarial assumptions are charged or credited to equity in other comprehensive income in the period in which they arise. 
These obligations are valued annually by independent qualified actuaries.
(c) Termination benefits
Termination benefits are payable when employment is terminated by the Group before the normal retirement date, or whenever 
an employee accepts voluntary redundancy in exchange for these benefits. The Group recognises termination benefits at the 
earlier of the following dates: (a) when the Group can no longer withdraw the offer of those benefits; and (b) when the entity 
recognises costs for a restructuring that is within the scope of IAS 37 and involves the payment of termination benefits. In the 
case of an offer made to encourage voluntary redundancy, the termination benefits are measured based on the number of 
employees expected to accept the offer. Benefits falling due more than 12 months after the end of the reporting period are 
discounted to their present value.
(d) Profit sharing and bonus plans
The Group recognises a liability and an expense for bonuses and profit sharing, based on a formula that takes into consideration 
the profit attributable to the Company’s shareholders after certain adjustments. The Group recognises a provision where 
contractually obliged or where there is a past practice that has created a constructive obligation.
Exceptional items
Exceptional items are disclosed separately in accordance with the requirements of IAS 1 ‘Presentation of financial statements’. 
They include profits and losses on disposal of non-current assets outside the normal course of business, restructuring costs and 
large or significant one-off items which, in management’s judgement, need to be disclosed to enable the user to obtain a proper 
understanding of the Group’s financial performance.
IAS 19R administrative expenses
The administrative expenses incurred by the Trustee in connection with managing the Group’s pension schemes are recognised 
in the Consolidated Income Statement. These costs are excluded from underlying operating profit as they do not relate to the 
performance of the business.
Acquisition related costs
Acquisition related costs include deferred remuneration, amortisation of intangibles arising on business combinations and 
professional advisory fees. These costs are excluded from underlying operating profit as they are non-recurring in nature or 
outside of the normal course of business.
Financial assets and liabilities
Borrowings
The Group measures all borrowings initially at fair value. This is taken to be the fair value of the consideration received. 
Transaction costs (any such costs that are incremental and directly attributable to the issue of the financial instrument) are 
included in the calculation of the effective interest rate and are, in effect, amortised through the Income Statement over the 
duration of the borrowing.
Borrowings are classified as current liabilities unless the Group has an unconditional right to defer settlement of the liability for at 
least 12 months after the Balance Sheet date.
1. Group accounting policies continued 
Derivative financial instruments 
The Group’s activities expose it primarily to the financial risks of changes in foreign exchange rates and to fluctuations in interest 
rates. The Group uses derivative financial instruments (solely foreign currency forward contracts) to hedge its risks associated 
with foreign currency fluctuations relating to certain firm commitments and forecasted transactions. 
The Group documents, at the inception of the transaction, the relationship between hedging instruments and hedged items, as 
well as its risk management objectives and strategy for undertaking various hedging transactions. The Group also documents its 
assessment, both at hedge inception and on an ongoing basis, of whether the derivatives that are used in hedging transactions 
are highly effective in offsetting changes in fair values or cash flows of hedged items. The Group designates net positions and 
hedge documentation is prepared in accordance with IFRS 9.
The use of financial derivatives is governed by the Group’s policies approved by the Board of Directors, which provide written 
principles in the use of financial derivatives consistent with the Group’s risk management strategy. The Group does not use 
derivative financial instruments for speculative purposes. 
Derivative financial instruments are initially measured at fair value at the contract date and are re-measured to fair value at 
subsequent reporting dates. Changes in the fair value of derivative financial instruments that are designated and effective as 
hedges of future cash flows are recognised directly in other comprehensive income, and any ineffective portion is recognised 
immediately in the Income Statement.
Cash and cash equivalents
Cash and cash equivalents in the Cash Flow Statement include cash in hand and deposits held at call with banks. Cash and 
cash equivalents are offset against borrowings only when there is a legally enforceable right to do so and there is a clear 
intention to undertake settlement of such borrowings held with the same counterparty within a short timeframe after the 
year end.
Trade receivables 
Trade receivables are amounts due from customers for goods sold in the ordinary course of business. If collection is expected in 
one year or less they are classified as current assets; otherwise, they are presented as non-current assets. Trade receivables are 
recognised initially at the amount of consideration that is unconditional.
The Group holds the trade receivables with the objective of collecting the contractual cash flows, and so it measures them 
subsequently at amortised cost using the effective interest method, less appropriate allowances for estimated credit losses 
(provision for impairment). The Group assesses on a forward-looking basis the expected credit losses associated with its debt 
instruments carried at amortised cost. The impairment methodology applied depends on whether there has been a significant 
increase in credit risk. 
For trade receivables, the Group applies the simplified approach permitted by IFRS 9, which requires expected lifetime losses to 
be recognised from initial recognition of the receivables. To measure the expected credit losses, trade receivables are grouped 
based on shared credit risk characteristics and the length of time overdue. An estimate is made of the expected credit loss 
based on the Group’s past history, existing market conditions and forward-looking estimates at the end of each reporting period. 
The maximum exposure at the end of the reporting period is the carrying amount of these receivables.
Trade payables 
Trade payables are recognised initially at fair value and subsequently measured at amortised cost using the effective 
interest method.
Fair value estimation
The fair value of forward foreign exchange contracts is determined using quoted forward exchange rates at the Balance Sheet date. 
The Group determines the fair value of its remaining financial instruments through the use of estimated discounted cash flows. 
The carrying values less impairment provision of trade receivables and payables are assumed to approximate to their fair values 
due to their short-term nature. The fair value of financial liabilities for disclosure purposes is estimated by discounting the future 
contractual cash flows at the current market interest rate that is available to the Group for similar financial instruments.
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
196
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
197

1. Group accounting policies continued
Research and development
Expenditure on research is charged against profits for the year in which it is incurred. Development costs are capitalised once 
the technical feasibility of a project has been established and a business plan, which demonstrates how the project will generate 
future economic benefits, has been approved. Development costs are amortised on a straight-line basis over their expected 
useful lives from the point at which the asset is capable of operating in the manner intended by management.
Dividend distribution
Dividend distributions to the Company’s shareholders are recognised as a liability in the Group’s financial statements in the 
period in which the dividends are approved by the Company’s shareholders, or when paid if earlier.
Foreign currency transactions
Functional currency
Items included in the financial statements of each entity in the Group are measured using the currency that best reflects the 
economic substance of the underlying events and circumstances relevant to that entity (the functional currency). The consolidated 
financial statements are presented in Sterling, which is the functional and presentational currency of the parent entity.
Transactions and balances
Monetary assets and liabilities expressed in currencies other than the functional currency are translated at rates applicable at 
the year end and trading results of overseas subsidiaries at average rates for the year. Exchange gains and losses of a trading 
nature are dealt with in arriving at operating profit. 
Translation of overseas net assets
Exchange gains and losses arising on the retranslation of foreign operations and results are taken directly to other 
comprehensive income.
Share capital
Issued share capital is recorded in the Balance Sheet at nominal value with any premium at the date of issue being credited to 
the share premium account.
Treasury shares
The cost of the purchase of own shares is taken directly to reserves and is included in the treasury reserve.
Hedging reserve 
The hedging reserve represents the accumulated movements in the Group’s derivative financial instruments that have been 
designated as hedging instruments. Amounts are transferred in and out of the reserve on the revaluation, or realisation, of 
identified hedging instruments.
Share-based payments
The Group operates a number of equity-settled, share-based compensation plans. The fair value of the employee services 
received in exchange for the grant of options is recognised as an expense. The total amount to be expensed over the vesting 
period is determined by reference to the fair value of the options granted, excluding the impact of any non-market vesting 
conditions. Non-market vesting conditions are included in assumptions about the number of options that are expected to vest. 
At each Balance Sheet date, the Company revises its estimates of the number of options that are expected to vest. It recognises 
the impact of the revision to original estimates, if any, in the Income Statement, with a corresponding adjustment to equity.
Share-based payments are settled through the Norcros Group Employee Benefit Trust, which holds shares in Norcros Group plc 
that have either been purchased on the market or issued by the Company and satisfies awards made under various employee 
incentive schemes. The shareholding of the Group Employee Benefit Trust is consolidated within the consolidated accounts of 
the Group.
1. Group accounting policies continued 
Leases
Recognition
At the date of commencement, the Group assesses whether a contract is or contains a lease by judging whether the contract is 
in relation to a specified asset and to what extent the Group obtains substantially all the economic benefits from, and has the 
right to direct the use of, that asset. 
The Group recognises a right of use (ROU) asset and a lease liability at the commencement of the lease.
Short-term and low value assets
The Group has elected not to recognise ROU assets and lease liabilities for leases where the total lease term is less than or 
equal to 12 months, or for leases of assets with a value less than £5,000. The payments for such leases are recognised within 
cost of sales or administrative expenses on a straight-line basis over the lease term and presented within cash generated from 
operations in the Cash Flow Statement. 
Non-lease components
Fees for components such as property taxes, maintenance, repairs and other services, which are either variable or transfer 
benefits separate to the Group’s right to use the asset, are separated from lease components based on their relative stand-alone 
selling price. These components are expensed in the Income Statement as incurred. 
Lease liabilities
Lease liabilities are initially measured at the present value of future lease payments at the commencement date. Lease payments 
are discounted using the interest rate implicit in the lease, or where this cannot be readily determined, the lessee’s incremental 
borrowing rate. Lease payments include the following payments due within the non-cancellable term of the lease, as well as the 
term of any extension options where these are considered reasonably certain to be exercised: 
• fixed payments; 
• variable payments that depend on an index or rate; and 
• the exercise price of purchase or termination options if it is considered reasonably certain these will be exercised. 
Subsequent to the commencement date, the lease liability is measured at the initial value, plus an interest charge determined 
using the incremental borrowing rate, less lease payments already made such as deposits. The interest expense is recorded in 
finance costs in the Income Statement. The liability is re-measured when future lease payments change, when the exercise of 
extension or termination options becomes reasonably certain, or when the lease is modified. 
Payments for the principal element of recognised lease liabilities are presented within cash flows from financing activities in the 
Cash Flow Statement. The interest element is recognised in net cash generated from operations.
Right of use assets
The ROU asset is initially measured at cost, being the value of the lease liability, plus the value of any lease payments made at 
or before the commencement date, initial direct costs and the cost of any restoration obligations, less any incentives received. 
The ROU asset is subsequently measured at cost less accumulated depreciation and impairment losses. The ROU asset is 
adjusted for any re-measurement of the lease liability. The ROU asset is subject to testing for impairment where there are any 
impairment indicators. 
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
198
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
199

2. Segmental reporting
The Group operates in two main geographical areas: the UK and South Africa. All inter-segment transactions are made on an 
arm’s length basis. The chief operating decision maker (being the Board) assesses performance and allocates resources based 
on geography and accordingly segments have been determined on this basis. Corporate costs are allocated to segments on the 
basis of external turnover. Finance income and costs are not split between the segments.
Year ended 31 March 2024
 
UK 
£m
South
Africa
£m
Group
£m
Revenue
281.9
110.2
392.1
Underlying operating profit
38.4
4.8
43.2
IAS 19R administrative expenses
(1.3)
–
(1.3)
Acquisition related costs
(4.1)
(0.2)
(4.3)
Exceptional operating items
2.3
–
2.3
Operating profit
35.3
4.6
39.9
Finance costs
(7.3)
Profit before taxation
32.6
Taxation
(5.8)
Profit for the year
26.8
Net debt excluding lease liabilities
(37.3)
Segmental assets
334.6
90.7
425.3
Segmental liabilities
(171.8)
(31.1)
(202.9)
Additions to tangible, intangibles and right of use assets
7.2
4.1
11.3
Depreciation and amortisation 
10.9
4.6
15.5
Year ended 31 March 2023
 
UK 
£m
South
Africa
£m
Group
£m
Revenue
295.8
145.2
441.0
Underlying operating profit
37.2
10.1
47.3
IAS 19R administrative expenses
(1.6)
–
(1.6)
Acquisition related costs
(8.2)
(0.2)
(8.4)
Exceptional operating items
(9.8)
–
(9.8)
Operating profit
17.6
9.9
27.5
Finance costs
 
 
(5.8)
Profit before taxation
 
 
21.7
Taxation
 
 
(4.9)
Profit for the year
 
 
16.8
Net debt excluding lease liabilities
 
 
(49.9)
Segmental assets
340.5
102.5
443.0
Segmental liabilities
(195.6)
(37.0)
(232.6)
Additions to goodwill
47.7
–
47.7
Additions to tangible and right of use assets
5.9
3.7
9.6
Depreciation and amortisation 
10.8
5.0
15.8
2. Segmental reporting continued 
The split of revenue by geographical destination of the customer is below:
 
2024
£m
2023
£m
UK
251.0
262.0
Africa 
111.4
147.5
Rest of World
29.7
31.5
 
392.1
441.0
No one customer had revenue over 10% of total Group revenue (2023: none). 
Reported revenue within the South African segment contains £4.2m (2023: £6.1m) of revenue from services performed that have 
been recognised over time, and within the UK segment contains £0.3m (2023: £0.3m) of extended warranty revenue that has 
been recognised over time.
3. Operating profit
Operating profit is derived after deducting cost of sales of £227.1m (2023: £271.7m), distribution costs of £33.8m (2023: £35.7m) 
and administrative expenses, inclusive of exceptional and acquisition related costs, of £91.3m (2023: £106.1m). 
The following items have been included in arriving at operating profit:
 
2024
£m
2023
£m
Staff costs (see note 4)
75.8
76.9
Depreciation of property, plant and equipment (all owned assets)
4.0
4.9
Amortisation of intangible assets
6.8
6.3
Depreciation of right of use assets
4.7
4.6
Operating lease rentals payable for short-term and low value leases:
 
 
– plant and machinery
1.5
1.2
– other
0.7
0.6
Research and development expenditure
5.3
5.5
All items relate to continuing operations.
Auditor’s remuneration
During the year, the Group (including its overseas subsidiaries) obtained the following services from the Company’s auditor and 
its associates:
 
2024
£m
2023
£m
Audit of the Parent Company and consolidated financial statements
0.2
0.2
Audit of the Company’s subsidiaries
0.5
0.4
 
0.7
0.6
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
200
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
201

4. Employees
 
2024
£m
2023
£m
Staff costs including Directors’ remuneration:
 
 
– wages and salaries
66.3
67.3
– social security costs 
4.7
4.4
– share-based payments (see note 10)
0.9
1.2
Pension costs:
 
 
– defined contribution (see note 24)
3.9
4.0
Total staff costs
75.8
76.9
 
2024
Number
2023
Number
Average monthly numbers employed:
 
 
– UK
1,171
1,254
– overseas
1,099
1,192
 
2,270
2,446
Full details of Directors’ remuneration can be found in the Remuneration Report on pages 150 to 170.
5. Acquisition related costs and exceptional operating items
An analysis of acquisition related costs and exceptional operating items is shown below:
Acquisition related costs
2024
£m
2023
£m
Intangible asset amortisation1
6.5
6.2
Advisory fees2
0.2
1.4
Deferred contingent consideration3
(3.0)
–
Deferred remuneration4
0.6
0.8
 
4.3
8.4
1 
Non-cash amortisation charges in respect of acquired intangible assets.
2 
Professional advisory fees incurred in connection with the Group’s business combination activities.
3 
Relates to the release of an element of deferred contingent consideration arising on the acquisition of Grant Westfield.
4 In accordance with IFRS 3, a proportion of the deferred contingent consideration is treated as remuneration and, accordingly, is expensed to the Income Statement as incurred. In 
the current year, this represents a cost of £0.6m (2023: £0.8m) in relation to the Grant Westfield acquisition.
Exceptional operating items
2024
£m
2023
£m
Restructuring costs1
1.7
4.8
Reversal of impairment2
(4.0)
–
Impairment3
–
5.0
 
(2.3)
9.8
1 
The exceptional restructuring cost charge in the current year of £1.7m was incurred in relation to restructuring programs at Johnson Tiles and the move to new premises at VADO. In 
the prior year, exceptional restructuring costs of £4.8m were incurred in relation to the restructuring program implemented at Norcros Adhesives. 
2 
The reversal of previous land and buildings impairments of the Johnson Tiles UK site, following an independent valuation (see note 13).
3 
As a result of demand uncertainty, the Johnson Tiles UK tangible and right of use assets were impaired in the prior year with a non-cash impairment charge of £5.0m recognised as 
an exceptional item in the Income Statement.
6. Finance costs
 
2024
£m
2023
£m
Interest payable on bank borrowings
5.2
3.7
Interest on lease liabilities
1.6
1.8
Discounting of deferred contingent consideration
0.9
0.6
Amortisation of costs of raising debt finance
0.4
0.3
Finance costs
8.1
6.4
7. Taxation
Taxation comprises:
 
2024
£m
2023
£m
Current
 
 
UK taxation
3.8
1.8
Overseas taxation
3.2
4.6
Prior year adjustment
1.1
(0.7)
Total current taxation
8.1
5.7
Deferred
 
 
Origination and reversal of temporary differences
(0.3)
(0.8)
Prior year adjustment
(2.0)
–
Total deferred taxation
(2.3)
(0.8)
Total tax charge
5.8
4.9
The tax on the Group’s profit before tax differs from the theoretical amount that would arise using the weighted average tax rate 
applicable to profits of the consolidated entities as follows:
 
2024
£m
2023
£m
Profit before tax
32.6
21.7
Tax calculated at domestic tax rates applicable to profits in the respective countries
7.0
4.7
Tax effects of:
 
 
– adjustments in respect of prior years
(0.9)
(0.7)
– non-taxable income
(1.0)
–
– expenses not deductible for tax purposes
0.7
0.9
Total tax charge
5.8
4.9
The weighted average applicable tax rate was 21.5% (2023: 21.7%); the decrease relates to the increased proportional taxable 
profits in the UK and Ireland relative to South Africa. The standard rate of corporation tax in the UK is 25% (2023: 19%), in South 
Africa 27% (2023: 27%) and in Ireland 12.5% (2023: 12.5%). The Group’s effective underlying tax rate for the year was 20.9% 
(2023: 19.9%).
Taxation on items taken directly to other comprehensive income were a credit of £0.9m and a debit of £0.4m to current and 
deferred tax respectively in relation to pensions (see note 24) and a debit of £0.4m of deferred tax in relation to foreign 
exchange cash flow hedges (see note 21).
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
202
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
203

8. Alternative performance measures
The Group makes use of a number of alternative performance measures to assess business performance and provide additional 
useful information to shareholders. Such alternative performance measures should not be viewed as a replacement of, or 
superior to, those defined by Generally Accepted Accounting Principles (GAAP). Definitions of alternative performance 
measures used by the Group and, where relevant, reconciliations from GAAP-defined reporting measures to the Group’s 
alternative performance measures are provided below.
The alternative performance measures used by the Group are:
Measure
Definition
Underlying operating profit
Operating profit before IAS 19R administrative expenses, acquisition related costs and exceptional 
operating items.
Underlying profit before taxation
Profit before taxation before IAS 19R administrative expenses, acquisition related costs, exceptional 
operating items, amortisation of costs of raising finance, discounting of deferred contingent 
consideration, discounting of property lease provisions and finance income relating to pension schemes.
Underlying taxation
The Group’s effective underlying tax rate applied to underlying profit before tax.
Underlying earnings
Underlying profit before tax less underlying taxation.
Underlying capital employed
Capital employed on a pre-IFRS 16 basis adjusted for business combinations, where relevant, to reflect 
the net assets in both the opening and closing capital employed balances, and the average impact of 
exchange rate movements.
Underlying operating margin
Underlying operating profit expressed as a percentage of revenue.
Underlying return on capital 
employed (ROCE)
Underlying operating profit on a pre-IFRS 16 basis expressed as a percentage of the average of 
opening and closing underlying capital employed.
Basic underlying earnings per share
Underlying earnings divided by the weighted average number of shares for basic earnings per share.
Diluted underlying earnings per share
Underlying earnings divided by the weighted average number of shares for diluted earnings per share.
Underlying EBITDA
Underlying EBITDA is derived from underlying operating profit before depreciation and amortisation 
excluding the impact of IFRS 16 in line with our banking covenants.
Underlying operating cash flow
Cash generated from continuing operations before cash outflows from exceptional items and 
acquisition related costs and pension fund deficit recovery contributions.
Underlying net (debt)/cash
Underlying net (debt)/cash is the net of cash, capitalised costs of raising finance and total borrowings. 
IFRS 16 lease commitments are not included in line with our banking covenants.
Pro-forma underlying EBITDA
An annualised underlying EBITDA figure used for the purpose of calculating banking covenant ratios.
Pro-forma leverage
Net debt expressed as a ratio of pro-forma underlying EBITDA.
Reconciliations from GAAP-defined reporting measures to the Group’s alternative 
performance measures
Consolidated Income Statement 
(A) UNDERLYING PROFIT BEFORE TAXATION AND UNDERLYING EARNINGS
 
2024
£m
2023
£m
Profit before taxation
32.6
21.7
Adjusted for:
 
 
– IAS 19R administrative expenses 
1.3
1.6
– IAS 19R finance income
(0.8)
(0.6)
– acquisition related costs (see note 5)
4.3
8.4
– exceptional operating items (see note 5)
(2.3)
9.8
– amortisation of costs of raising finance
0.4
0.3
– discounting of deferred contingent consideration
0.9
0.6
Underlying profit before taxation
36.4
41.8
Taxation attributable to underlying profit before taxation
(7.6)
(8.3)
Underlying earnings
28.8
33.5
8. Alternative performance measures continued 
(B) UNDERLYING OPERATING PROFIT AND EBITDA (PRE-IFRS 16)
 
2024
£m
2023
£m
Operating profit
39.9
27.5
Adjusted for:
 
 
– IAS 19R administrative expenses
1.3
1.6
– acquisition related costs (see note 5)
4.3
8.4
– exceptional operating items (see note 5)
(2.3)
9.8
Underlying operating profit
43.2
47.3
Adjusted for:
 
 
– depreciation and amortisation (owned assets)
4.3
5.0
– depreciation of leased assets (see note 14)
4.7
4.6
– lease costs (see note 19)
(6.5)
(6.4)
Underlying EBITDA (pre-IFRS 16)
45.7
50.5
Consolidated Cash Flow Statement
(A) UNDERLYING OPERATING CASH FLOW
2024
£m
2023
£m
Cash generated from operations (see note 27)
49.0
37.7
Adjusted for:
 
 
– cash flows from exceptional items and acquisition related costs (see note 27)
3.4
3.3
– pension fund deficit recovery contributions (see note 24)
4.0
3.8
Underlying operating cash flow
56.4
44.8
Consolidated Balance Sheet 
(A) UNDERLYING CAPITAL EMPLOYED AND UNDERLYING RETURN ON CAPITAL EMPLOYED
 
2024
£m
2023
£m
Net assets 
222.4
210.4
Adjusted for:
 
 
– pension scheme asset (net of associated tax)
(12.4)
(11.2)
– right of use assets (IFRS 16)
(18.0)
(20.0)
– lease liabilities (IFRS 16)
22.2
24.7
– cash and cash equivalents 
(30.8)
(29.0)
– financial liabilities – borrowings 
68.1
78.9
 
251.5
253.8
Foreign exchange adjustment 
(1.9)
1.3
Adjustment for acquisitions
–
58.2
Underlying capital employed
249.6
313.3
Average underlying capital employed
251.7
246.3
Underlying operating profit (pre-IFRS 16) 
41.4
45.5
Underlying return on capital employed
16.4%
18.5%
Items are excluded from alternative performance measures in order to align with the way the Group assesses business performance.
Underlying operating profit (pre-IFRS 16) of £41.4m (2023: £45.5m) is calculated by adjusting underlying operating profit of 
£43.2m (2023: £47.3m) for the add back of lease costs of £6.5m (2023: £6.4m) and the deduction of depreciation of leased 
assets of £4.7m (2023: £4.6m).
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
204
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
205

9. Earnings per share
Basic EPS is calculated by dividing the profit attributable to shareholders by the weighted average number of ordinary shares in 
issue during the year, excluding those held in the Norcros Employee Benefit Trust.
For diluted EPS, the weighted average number of ordinary shares in issue is adjusted to assume conversion of all potential dilutive 
ordinary shares. At 31 March 2024, the potential dilutive ordinary shares amounted to 811,567 (2023: 1,370,679) as calculated in 
accordance with IAS 33.
The calculation of EPS is based on the following profits and numbers of shares:
 
2024
£m
2023
£m
Profit for the year
26.8
16.8
2024
Number
2023
Number
Weighted average number of shares for basic earnings per share
89,003,947
88,129,432
Share options
811,567
1,370,679
Weighted average number of shares for diluted earnings per share
89,815,514
89,500,111
 
2024
2023
Basic earnings per share:
 
 
From profit for the year
30.1p
19.1p
Diluted earnings per share:
 
 
From profit for the year
29.8p
18.8p
Basic and diluted underlying earnings per share
Basic and diluted underlying earnings per share have also been provided, which reflects underlying earnings from continuing 
operations divided by the weighted average number of shares set out above. 
 
2024
£m
2023
£m
Underlying earnings (see note 8)
28.8
33.5
 
2024
2023
Basic underlying earnings per share
32.4p
38.0p
Diluted underlying earnings per share
32.1p
37.4p
10. Share-based payments
 
Exercise
 price
per share
Weighted
 average 
share price
 at date of
 exercise
1 April
2023
Granted
Exercised
Lapsed
31 March
2024
Date from
which
exercisable
Expiry
date
Approved Performance Share Plan 
2017 (APSP)
Nil
–
2,101
–
–
–
2,101
16.11.20
16.11.27
Approved Performance Share Plan 
2018 (APSP)
Nil
–
–
–
–
–
–
25.07.21 25.07.28
Approved Performance Share Plan 
2019 (APSP)
Nil
–
–
–
–
–
–
23.07.22 23.07.29
Approved Performance Share Plan 
2020 (APSP)
Nil
167p
847,431
–
(708,738) (91,544)
47,149
25.11.23
25.11.30
Approved Performance Share Plan 
2021 (APSP)
Nil
–
631,795
–
– (25,080)
606,715
20.07.24
21.07.31
Approved Performance Share Plan 
2022 (APSP)
Nil
– 1,069,374
–
–
(20,597) 1,048,777
19.07.25
19.07.32
Approved Performance Share Plan 
2023 (APSP)
Nil
–
–
1,622,919
–
(20,575) 1,602,344
26.07.26 26.07.33
Deferred Bonus Plan 2021 (DBP)
Nil
–
109,455
–
–
–
109,455
25.11.23
25.11.30
Deferred Bonus Plan 2022 (DBP)
Nil
–
128,992
–
–
–
128,992
19.07.25
19.07.32
Deferred Bonus Plan 2023 (DBP)
Nil
–
–
72,770
–
–
72,770
26.07.26 26.07.33
Save As You Earn Scheme (12) (SAYE)
208p
200p
111,953
–
–
(111,953)
–
01.03.23
31.08.23
Save As You Earn Scheme (13) (SAYE)
164p
180p
572,883
–
(328,404) (154,277)
90,202
01.03.24 31.08.24
Save As You Earn Scheme (14) (SAYE)
266p
–
73,221
–
–
(37,751)
35,470
01.03.25
31.08.25
Save As You Earn Scheme (15) (SAYE)
161p
–
707,729
–
(1,118) (335,371)
371,240
01.03.26 31.08.26
Save As You Earn Scheme (16) (SAYE)
141p
–
–
780,078
–
(18,681)
761,397
01.03.27
31.08.27
Details of the terms of the APSP, DBP and SAYE schemes are disclosed in the Directors’ Remuneration Report.
For SAYE schemes, the weighted average exercise price of all outstanding share options at 31 March 2024 was 152p (2023: 171p). 
The weighted average exercise price for APSP and DBP schemes, of all outstanding share options, at 31 March 2024 was £nil 
(2023: £nil).
In accordance with IFRS 2, the fair value of equity-settled share-based payments to employees is determined at the date of grant 
and is expensed on a straight-line basis over the vesting period based on the Group’s estimate of shares that will eventually vest. 
A charge of £0.9m was recognised in respect of share options in the year (2023: £1.2m) including £0.2m (2023: £0.3m) in respect 
of the Directors’ share options. The highest paid Director’s share options accounted for £0.1m (2023: £0.2m) of the charge. The 
Group uses a Black-Scholes pricing model to determine the annual charge for its share-based payments. The assumptions used 
in this model for each share-based payment are as follows:
 
SAYE (12)
SAYE (13)
SAYE (14)
SAYE (15)
SAYE (16)
Date of grant
13.12.19
23.12.20
20.12.21
12.01.23
22.12.23
Initial exercise price
208p
164p
266p
161p
141p
Number of shares granted initially
306,649
692,908
173,385
735,679
780,078
Expected volatility
31.0%
42.2%
44.5%
45.5%
41.0%
Expected option life
3 years
3 years
3 years
3 years
3 years
Risk-free rate 
0.3%
1.3%
1.9%
3.8%
4.8%
Expected dividend yield
4.0%
3.8%
2.8%
4.8%
6.0%
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
206
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
207

10. Share-based payments continued
 
APSP 2018
APSP 2019
APSP 2020
APSP 2021
APSP 2022
APSP 2023
Date of grant
25.07.18
23.07.19
25.11.20
21.07.21
19.07.22
26.07.23
Initial exercise price
Nil
Nil
Nil
Nil
Nil
Nil
Number of shares granted initially
861,023
861,447
970,695
700,458
1,069,374
1,622,919
Expected volatility
30.0%
31.0%
42.2%
44.5%
45.5%
41.0%
Expected option life
3 years
3 years
3 years
3 years
3 years
3 years
Risk-free rate 
0.9%
0.9%
1.3%
1.9%
3.8%
4.8%
Expected dividend yield
4.1%
4.0%
3.8%
2.8%
–
–
 
DBP 2019
DBP 2021
DBP 2022
DBP 2023
Date of grant
23.07.19
21.07.21
19.07.22
26.07.23
Initial exercise price
Nil
Nil
Nil
Nil
Number of shares granted initially
87,381
109,455
128,992
72,770
Expected volatility
31.0%
44.5%
45.5%
41.0%
Expected option life
3 years
3 years
3 years
3 years
Risk-free rate 
0.9%
1.9%
3.8%
4.8%
Expected dividend yield
4.0%
2.8%
–
–
The share price at 31 March 2024 was 184.0p. The average price during the year was 169.9p. Expected volatility is the Company’s 
three-year historical share price volatility.
11. Goodwill
 
2024
£m
2023
£m
At 1 April
107.9
61.2
Additions
–
47.7
Exchange differences
(0.6)
(1.0)
At 31 March
107.3
107.9
Goodwill is allocated to the Group’s cash-generating units (CGUs). A summary of the goodwill allocation is presented below:
 
2024
£m
2023
£m
Croydex
7.8
7.8
Abode
0.8
0.8
Triton Showers
19.1
19.1
Merlyn 
25.5
25.5
Grant Westfield
47.7
47.7
Tile Africa
2.3
2.6
House of Plumbing
4.1
4.4
 
107.3
107.9
The recoverable amount of a CGU is determined by a value-in-use calculation. These calculations use cash flow projections 
derived from data and metrics used on an ongoing basis, with the key assumptions being those regarding discount rates, growth 
rates, future gross margin improvements and cash flows. 
11. Goodwill continued 
The key assumptions for the value-in-use calculations are:
• cash flows before income taxes are based on approved budgets and management projections for the first five years; 
• long-term growth rates of 2.0% (2023: 2.0%) for Croydex, Abode, Merlyn, Triton Showers and Grant Westfield, and 4.0% 
(2023: 4.0%) for Tile Africa and House of Plumbing applied to the period beyond which detailed budgets and forecasts do 
not exist, based on macroeconomic projections for the geographies in which the entities operate; and 
• pre-tax discount rates of 12.5% (2023: 11.7%) in the UK and 19.8% (2023: 17.4%) in South Africa based upon the risk-free rate 
for government bonds adjusted for a risk premium to reflect the increased risk of investing in equities and investing in the 
Group’s specific sectors and regions.
Management has applied sensitivities to the key assumptions, including discount rates and growth rates, and believes that there 
are no reasonably possible scenarios that would result in an impairment of goodwill.
12. Intangible assets
 
Customer
relationships
£m
Brands,
trade names
and patents
£m
Development
costs
£m
Product 
certification 
costs 
£m
Total
£m
Cost
At 1 April 2022
38.7 
10.1 
0.6 
0.2 
49.6 
Acquisitions
32.5
3.0
–
–
35.5
Additions
–
–
0.6
0.5
1.1
Disposals
–
–
(0.2)
–
(0.2)
Exchange differences
(0.2)
–
–
–
(0.2)
At 31 March 2023
71.0
13.1
1.0
0.7
85.8
Reclassified
–
–
0.5
–
0.5
Additions
–
–
0.5
0.7
1.2
Exchange differences
(0.2)
–
–
–
(0.2)
At 31 March 2024
70.8
13.1
2.0
1.4
87.3
Accumulated amortisation
 
 
 
 
 
At 1 April 2022
14.2
5.5
0.6
0.2
20.5
Charge for the year
5.1
1.1
0.1
–
6.3
Disposals
–
–
(0.2)
–
(0.2)
At 31 March 2023
19.3
6.6
0.5
0.2
26.6
Reclassified
–
–
0.1
–
0.1
Charge for the year
5.4
1.1
0.3
–
6.8
Exchange differences
(0.1)
–
–
–
(0.1)
At 31 March 2024
24.6
7.7
0.9
0.2
33.4
Net book amount at 31 March 2023
51.7
6.5
0.5
0.5
59.2
Net book amount at 31 March 2024
46.2
5.4
1.1
1.2
53.9
The amortisation charge for intangibles generated on acquisition is £6.5m (2023: £6.2m) for the year and is included in the 
acquisition related costs in the Consolidated Income Statement. The amortisation charge for internally generated or acquired 
intangibles was £0.3m (2023: £0.1m) and was included in the Consolidated Income Statement in the current and prior year.
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
208
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
209

13. Property, plant and equipment
Land and
buildings
£m
Plant and
equipment
£m
Total
£m
Cost
At 1 April 2022
34.0 
102.9 
136.9 
Exchange differences
(1.1)
(3.9)
(5.0)
Additions
0.6
4.8
5.4
Acquisitions
–
4.0
4.0
Disposals
(0.2)
(3.1)
(3.3)
At 31 March 2023
33.3
104.7
138.0
Exchange differences
(0.7)
(2.4)
(3.1)
Reclassified
–
(0.5)
(0.5)
Additions
0.5
5.7
6.2
Disposals
(0.3)
(6.9)
(7.2)
At 31 March 2024
32.8
100.6
133.4
Accumulated depreciation
 
 
 
At 1 April 2022
21.6
86.3
107.9
Exchange differences
(0.4)
(2.9)
(3.3)
Acquisitions
–
2.9
2.9
Impairment
2.1
2.0
4.1
Charge for the year
0.6
4.3
4.9
Disposals
(0.2)
(3.1)
(3.3)
At 31 March 2023
23.7
89.5
113.2
Exchange differences
(0.2)
(1.8)
(2.0)
Reclassified
–
(0.1)
(0.1)
Reversal of prior impairment
(4.0)
–
(4.0)
Charge for the year
0.5
3.5
4.0
Disposals
(0.3)
(5.5)
(5.8)
At 31 March 2024
19.7
85.6
105.3
Net book amount at 31 March 2023
9.6
15.2
24.8
Net book amount at 31 March 2024
13.1
15.0
28.1
Plant and equipment include motor vehicles, computer equipment, and plant and machinery.
In line with guidance from the Financial Reporting Council, the Group reviews all cash-generating units to determine whether 
any of the assets related to our operations are impaired. These reviews are performed by comparing the estimated future cash 
flows generated by the divisions with the carrying value of the assets generating those cash flows. The future cash flows are 
sensitised for items including reduced margins, increasing energy costs and working capital variances to illustrate a value in 
use for the business. The discount rates used were in line with the UK pre-tax discount rates utilised in the goodwill impairment 
assessments. As a result of these reviews and demand uncertainty, tangible and right of use assets within the Johnson Tiles UK 
business were impaired in the prior year with a non-cash impairment charge of £5.0m recognised as an exceptional item in the 
Income Statement. Impairment of property plant and equipment totalled £4.1m. In the current year, £4.0m of land and buildings 
impairment was reversed following an independent valuation of the Johnson Tiles UK site. This amount has been included in 
exceptional items in the Income Statement. 
14. Right of use asset
 
Land and
buildings
£m
Plant and
equipment
£m
Total
£m
Cost
 
 
 
At 1 April 2022
27.4
5.9
33.3
Exchange differences
(2.4) 
(0.2) 
(2.6) 
Acquisitions
1.7
0.3
2.0
Additions
1.3
1.8
3.1
Modifications
2.2
–
2.2
Disposals
(0.2)
(0.3)
(0.5)
At 31 March 2023
30.0
7.5
37.5
Exchange differences
(1.5)
(0.1)
(1.6)
Additions
2.0
1.9
3.9
Modifications
(0.3)
0.1
(0.2)
Disposals
(1.2)
(1.8)
(3.0)
At 31 March 2024
29.0
7.6
36.6
Accumulated depreciation
 
 
 
At 1 April 2022
9.6
3.8
13.4
Exchange differences
(1.0)
(0.1)
(1.1)
Impairment
–
0.9
0.9
Charge for the year
3.7
0.9
4.6
Disposals
–
(0.3)
(0.3)
At 31 March 2023
12.3
5.2
17.5
Exchange differences
(0.7)
(0.1)
(0.8)
Charge for the year
3.6
1.1
4.7
Disposals
(1.2)
(1.6)
(2.8)
At 31 March 2024
14.0
4.6
18.6
Net book amount at 31 March 2023
17.7
2.3
20.0
Net book amount at 31 March 2024
15.0
3.0
18.0
15. Inventories
 
2024
£m
2023
£m
Raw materials and consumables
12.2
15.3
Work in progress
1.2
1.2
Finished goods
84.0
87.4
 
97.4
103.9
Provisions held against inventories totalled £8.8m (2023: £9.4m).
The cost of inventories recognised as an expense within cost of sales in the Income Statement amounted to £193.3m  
(2023: £232.0m).
During the year, the Group charged £1.2m (2023: £1.3m) of inventory write-downs to the Income Statement within cost of sales.
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
210
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
211

16. Trade and other receivables
 
2024
£m
2023
£m
Trade receivables
69.3
80.2
Less: impairment loss allowance 
(1.8)
(1.5)
Trade receivables – net
67.5
78.7
Other receivables
1.7
1.3
Prepayments and accrued income
3.4
3.3
 
72.6
83.3
All trade and other receivables are current. The net carrying amounts of trade and other receivables are considered to be a 
reasonable approximation of their fair values.
The carrying amounts of the Group’s trade and other receivables are denominated in the following currencies:
 
2024
£m
2023
£m
Sterling
59.3
66.4
South African Rand
12.4
15.9
Euro
0.9
1.0
 
72.6
83.3
Impairment of trade receivables
31 March 2024
Not yet due
£m
0–1 month 
overdue 
£m
1–2 months 
overdue
£m
2–3 months 
overdue
£m
>3 months 
overdue 
£m
Total 
£m
Expected credit loss rate
0.2%
1.5%
9.1%
14.3%
35.0%
2.6%
Gross trade receivables 
56.9
6.6
1.1
0.7
4.0
69.3
Loss allowance 
0.1
0.1
0.1
0.1
1.4
1.8
31 March 2023
Not yet due
£m
0–1 month 
overdue 
£m
1–2 months 
overdue
£m
2–3 months 
overdue
£m
>3 months 
overdue 
£m
Total 
£m
Expected credit loss rate
0.1%
0.1%
6.7%
14.3%
28.2%
1.9%
Gross trade receivables 
64.2
9.9
1.5
0.7
3.9
80.2
Loss allowance 
0.1
0.1
0.1
0.1
1.1
1.5
Movements on the provision for impairment of trade receivables were as follows:
 
2024
£m
2023
£m
At the beginning of the year
1.5
1.2
Acquired
–
0.2
Provision for receivables impairment
0.7
0.3
Receivables written off during the year as uncollectable 
(0.3)
(0.1)
Exchange differences
(0.1)
(0.1)
At the end of the year
1.8
1.5
17. Cash and cash equivalents
 
2024
£m
2023
£m
Cash at bank and in hand
30.8
29.0
Credit risk on cash and cash equivalents is limited as the counterparties are banks with strong credit ratings assigned by 
international credit rating agencies.
18. Trade and other payables
 
2024
£m
2023
£m
Trade payables
45.4
50.8
Other tax and social security payables
6.1
7.5
Other payables
2.8
4.1
Accruals and deferred income
34.8
36.8
 
89.1
99.2
The fair value of trade payables does not differ materially from the book value.
19. Lease liabilities
 
Land and
buildings
£m
Plant and
equipment
£m
Total
£m
At 1 April 2022
21.3
2.7
24.0
Exchange differences
(1.6)
(0.2)
(1.8)
Acquired
1.7
0.3
2.0
Additions
1.3
1.8
3.1
Modifications
2.2
–
2.2
Disposals
(0.2)
–
(0.2)
Interest charge
1.7
0.1
1.8
Gross lease payments
(4.9)
(1.5)
(6.4)
At 1 April 2023
21.5
3.2
24.7
Exchange differences
(1.1)
(0.1)
(1.2)
Additions
2.0
1.9
3.9
Modifications
(0.3)
0.1
(0.2)
Disposals
–
(0.1)
(0.1)
Interest charge
1.4
0.2
1.6
Gross lease payments
(4.9)
(1.6)
(6.5)
At 31 March 2024
18.6
3.6
22.2
Lease liabilities are split into £6.3m (2023: £6.1m) payable in less than one year and £15.9m (2023: £18.6m) payable after one year. 
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
212
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
213

20. Financial liabilities – borrowings
 
2024
£m
2023
£m
Non-current 
 
 
Bank borrowings (unsecured):
 
 
– bank loans
69.0
80.0
– less: costs of raising finance
(0.9)
(1.1)
Total borrowings
68.1
78.9
The fair value of bank loans equals their carrying amount, as they bear interest at floating rates. 
The repayment terms of borrowings are as follows:
 
2024
£m
2023
£m
Not later than one year
–
–
After more than one year:
 
 
– between one and two years
–
–
– between two and five years
69.0
80.0
– costs of raising finance
(0.9)
(1.1)
Total borrowings
68.1
78.9
Capital risk management
The amount of committed banking facility remains at £130m (plus a £70m uncommitted accordion). The Group exercised the 
second of its two one-year extension options in the year, extending the maturity date to October 2027.
This facility provides the Group with a sound financial structure for the medium term and, by reference to the £130m facility 
available at year end, with £90.0m of headroom being available at 31 March 2024 (2023: £76.2m), after taking into account net 
debt and ancillary facilities in use of £1.8m (2023: £2.8m) and overseas cash. The Group has been in compliance with all banking 
covenants (leverage and interest cover covenants) during the year.
Interest rate profile
The effective interest rates at the Balance Sheet dates were as follows:
 
2024
%
2023
%
Bank loans
7.1
6.1
At 31 March 2024, the bank loans carried interest based on SONIA plus a margin of 1.9% (2023: SONIA plus 1.9%).
Net (debt)/cash
The Group’s net (debt)/cash is calculated as follows:
 
2024
£m
2023
£m
Cash and cash equivalents
30.8
29.0
Total borrowings
(68.1)
(78.9)
 
(37.3)
(49.9)
20. Financial liabilities – borrowings continued
Currency profile of net debt
The carrying value of the Group’s net (debt)/cash is denominated in the following currencies:
 
2024
£m
2023
£m
Sterling
(52.3)
(71.0)
Euro
0.3
0.4
US Dollar
0.1
0.5
South African Rand
13.4
18.6
Chinese Renminbi
1.2
1.6
 
(37.3)
(49.9)
21. Financial instruments
During the year, the Group held financial instruments relating to the risks of the Group’s operations.
Financial risk management 
The Group’s operations expose it to a variety of financial risks: market risk (including currency risk, interest rate risk and energy 
price risk), credit risk and liquidity risk. The Group actively seeks to limit the adverse effects of these risks on the financial 
performance of the Group.
Currency risk
The Group operates internationally and is exposed to foreign exchange risk arising from various currencies, primarily the US 
Dollar, Euro, Renminbi and South African Rand. Foreign exchange risk arises from future commercial transactions, recognised 
assets and liabilities, and net investments in foreign operations.
Foreign exchange rate exposures are managed within approved policy parameters utilising forward foreign exchange contracts. 
The foreign currency risk associated with anticipated sales and purchase transactions is hedged out up to 12 months on a rolling 
basis. Basis adjustments are made to the initial carrying amounts of inventories when the inventories are initially recorded.
For the hedges of highly probable forecast sales and purchases, as the critical terms (i.e. the notional amount and life) of the 
foreign exchange forward contracts and their corresponding hedged items are the same, the Group performs a qualitative 
assessment of effectiveness and it is expected that the value of the forward contracts and the value of the corresponding 
hedged items will systematically change in the opposite direction in response to movements in the underlying exchange rates. 
This means that there is an economic relationship between the hedging instrument (the foreign exchange forward derivatives) 
and the hedged item (highly probable forecast sales and purchases in foreign currency).
The notional value of the hedging instrument (the derivative) is consistent with the designated value of the underlying exposure. 
Therefore, the hedge ratio is 1:1 in all cases. However, potential future rebalancing can be performed if needed. 
The main source of hedge ineffectiveness in these hedging relationships is the effect of the counterparty and the Group’s own 
credit risk on the fair value of the forward contracts, which is not reflected in the fair value of the hedged item attributable to 
changes in foreign exchange rates. Other sources of ineffectiveness arising from these hedging relationships are changes in the 
settlement date or amount. However, the Group reviews all hedges on every reporting date to ensure their effectiveness.
The exchange rates used in the preparation of these financial statements are as follows.
Average rate vs £
2024
2023
South African Rand
23.60
20.40
Euro
1.16
1.16
US Dollar
1.26
1.21
Closing rate vs £
2024
2023
South African Rand
23.92
21.94
Euro
1.17
1.14
US Dollar
1.26
1.24
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
214
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
215

21. Financial instruments continued
Interest rate risk
The Group’s interest rate risk arises from long-term borrowings. The Group has the ability to secure a substantial proportion of its 
bank loans at fixed rates via interest rate swaps. However, due to the cash generated to pay down borrowings and historically low 
UK SONIA rates, the Group has decided not to take out any such swaps at the present time. This position is regularly reassessed. 
Credit risk
Credit risk arises from cash and cash equivalents, derivative financial instruments and deposits with banks and financial 
institutions, as well as credit exposures to customers. Each Group business is responsible for managing and analysing the credit 
risk of potential customers prior to offering credit terms and on an ongoing basis and uses independent ratings agencies, past 
trading experience and other factors in order to assess the credit quality of the customer. Additionally, the Group maintains 
a credit insurance policy for all its operations, which covers a substantial portion of the Group’s trade debtors. For banks and 
financial institutions, only independently rated parties with a strong rating are accepted.
Liquidity risk
The Group’s banking facilities are designed to ensure there are sufficient funds available for current operations and the Group’s 
further development plans. Cash flow forecasting is performed by the Group’s businesses on a rolling basis and is monitored 
centrally to ensure that sufficient cash is available to meet operational needs, whilst maintaining an appropriate level of 
headroom on undrawn committed borrowing facilities. At 31 March 2024, the facility had £90m of headroom (2023: £76.2m)  
after taking account of ancillary facilities and overseas cash. The maturity date of the facility is October 2027.
Financial instruments
The Group’s financial instruments comprise borrowings, cash, trade receivables and payables, deferred contingent consideration 
and forward exchange contracts. Based on the hierarchy defined in IFRS 13, deferred contingent consideration is classified 
as a level 3 instrument. An assessment as to the extent to which the deferred contingent consideration will be payable was 
undertaken at the year end, and the expected cash payment has been discounted and recognised in non-current liabilities.  
The remainder of the Group’s financial instruments are classified as level 2 instruments. Consequently, fair value measurements 
are derived from inputs other than quoted prices included within level 1 that are observable for the assets or liabilities, either 
directly (i.e. as prices) or indirectly (i.e. derived from prices).
Financial liabilities 
The table below analyses the value of the Group’s financial liabilities into relevant maturity groupings based on the remaining 
period at the Balance Sheet date to the contractual maturity date.
 
Not later than 
one year
£m
Later than 
one year but 
not later than 
two years
£m
Later than 
two years but 
not later than 
five years
£m
Later than 
five years
£m
Total 
£m
Borrowings1
4.9
4.9
87.3
–
97.1
Lease liabilities2
6.1
5.3
9.0
10.9
31.3
Trade and other payables 
99.2
–
10.0
–
109.2
At 31 March 2023
110.2
10.2
106.3
10.9
237.6
Borrowings1
4.9
4.9
76.9
–
86.7
Lease liabilities2 
6.3
5.7
10.8
4.6
27.4
Trade and other payables3 
89.1
4.7
–
0.2
94.0
At 31 March 2024
100.3
15.3
87.7
4.8
208.1
1 
Borrowings are undiscounted and include interest costs calculated using the applicable interest rate at year end.
2 
Lease liabilities are on an undiscounted basis.
3 
Trade and other payables due later than one years but not later than two years relate to deferred contingent consideration and deferred remuneration in relation to the acquisition 
of Grant Westfield and are on an undiscounted basis.
21. Financial instruments continued
Derivative foreign currency contracts
The following table details the foreign currency forward contracts outstanding at the end of the reporting year.
 
Carrying
amount 
£m
Notional
amount
 £m
Change in fair
value taken to
 hedge reserve 
£m
As at 31 March 2023
 
 
 
Liabilities
(2.0)
64.4
(3.6)
As at 31 March 2024: 
 
 
 
Liabilities
(0.6)
49.2
1.4
As at 31 March 2024, the aggregate amount of (losses)/gains under foreign exchange forward contracts deferred in the cash 
flow hedge reserve relating to these anticipated future purchase transactions is a loss of £0.6m (2023: loss of £2.0m). It is 
anticipated that the purchases will take place during the 12 months of the financial year ended 31 March 2025, at which time the 
amount deferred in equity will be removed from equity and included in the carrying amount of the inventories that are expected 
to be sold within 12 months of purchase.
Set out below is the reconciliation of each component of equity and the analysis of other comprehensive income:
 
Hedging 
reserve 
£m
Fair value
 
At 1 April 2023
(1.4)
Effective portion of changes in fair value
1.4
Amount transferred to inventories
–
Tax effect
(0.4)
At 31 March 2024
(0.4)
Sensitivity analysis
IFRS 7 requires the disclosure of a sensitivity analysis that details the effects on the Group’s profit and loss and equity of 
reasonably possible fluctuations in market rates. To demonstrate these, reasonably possible variations of 1% increase or decrease 
in market interest rates and 5% strengthening or weakening in major currencies have been chosen.
(a) 1% increase or decrease on market interest rates for most of the coming year
As the Group has borrowings of £69.0m, the effect of a 1% change in market interest rates would be a change in the net finance 
costs of approximately £0.7m (2023: £0.8m) per annum.
(b) 5% strengthening or weakening in major currencies
A number of the Group’s assets are held overseas and, as such, variations in foreign currencies will affect the carrying value 
of these assets. A 5% strengthening or weakening of Sterling across all currencies would lead to a circa £2.9m (2023: £3.3m) 
decrease or increase in net assets respectively.
The Group’s profits and losses are exposed to both translational and transactional risk of fluctuations in foreign currency 
risk. The Group seeks to mitigate the majority of its transactional risk using forward foreign exchange contracts and product 
pricing. Taking into account the unmitigated translational impact, a 5% strengthening or weakening in Sterling against all other 
currencies would result in an increase or decrease in reported profits of circa £0.2m respectively. 
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
216
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
217

22. Deferred tax
Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against current 
tax liabilities and when the deferred income taxes relate to the same fiscal authority.
Deferred tax is calculated in full on temporary differences under the liability method. The movement on the deferred tax account 
is as shown below.
The analysis of deferred tax assets and liabilities is as follows:
 
Accelerated tax
 depreciation
£m
Retirement 
benefit 
obligations
£m
Intangibles
£m
Other
£m
Total
£m
At 1 April 2022
(0.1)
(4.9)
(6.4)
2.0
(9.4)
Acquisitions
(0.2)
–
(8.9)
–
(9.1)
(Charged)/credited to the 
 Consolidated Income Statement
(0.1)
(0.7)
1.2
0.4
0.8
Charged to other comprehensive income
–
1.9
–
0.8
2.7
Exchange differences
–
–
–
–
–
At 31 March 2023
(0.4)
(3.7)
(14.1)
3.2
(15.0)
Credited/(charged) to the  
Consolidated Income Statement
0.3
–
1.5
0.5
2.3
Charged to other comprehensive income
–
(0.4)
–
(0.4)
(0.8)
Exchange differences
–
–
–
0.1
0.1
At 31 March 2024
(0.1)
(4.1)
(12.6)
3.4
(13.4)
Disclosed on the consolidated balance sheet as:
Deferred tax assets
(1.0)
–
–
1.7
0.7
Deferred tax liabilities
0.9
(4.1)
(12.6)
1.7
(14.1)
 
2024
£m
2023
£m
Deferred tax assets:
 
 
– to be recovered after more than 12 months
5.3
3.0
– to be recovered within 12 months
0.2
0.2
 
5.5
3.2
Deferred tax liabilities:
 
 
– to be charged after more than 12 months
(17.7)
(17.1)
– to be charged within 12 months
(1.2)
(1.1)
 
(18.9)
(18.2)
Deferred tax liabilities (net)
(13.4)
(15.0)
Other deferred tax assets relate to share-based payment expenses, provisions and other timing differences. 
No deferred tax asset has been recognised in respect of £78.6m (2023: £78.6m) of UK capital losses and £26.1m (2023: £26.1m) 
of UK non-trade loan relationship deficits, the utilisation of which Group believe is improbable. These historical losses have not 
changed for many years. The Group has also not recognised a deferred tax asset in relation to restricted interest disallowances 
on the basis that future utilisation is improbable.
In the prior year, an increase to the UK corporation tax rate from 19% to 25% was substantively enacted and this rate has been 
applied in calculating the relevant charges to current and deferred taxation.
23. Provisions
 
Warranty
provision
£m
Restructuring
provision
£m
Total
£m
At 1 April 2022
0.9
0.7
1.6
Charged to the Income Statement
–
4.5
4.5
Utilisation 
–
(0.4)
(0.4)
At 31 March 2023
0.9
4.8
5.7
Charged to the Income Statement
0.1
1.9
2.0
Utilisation 
–
(6.0)
(6.0)
At 31 March 2024
1.0
0.7
1.7
The warranty provision has been recognised for expected claims on products that remain under warranty. It is expected that this 
expenditure will be incurred within five years of the Balance Sheet date.
The restructuring provision brought forward related to costs to be incurred in relation to the Norcros Adhesives closure and due 
to uncertainty regarding timing of utilisation, the amounts were included within provisions. This has been utilised in the year. 
24. Retirement benefit obligations
(a) Pension costs
Norcros Security Plan
The Norcros Security Plan (the Plan), the principal UK pension scheme of the Group’s UK subsidiaries, is funded by a separate trust 
fund that operates under UK trust law and is a separate legal entity from the Company. The Plan is governed by a Trustee company, 
which has a board currently composed of three employer representatives and three member representatives. The Trustee is required 
by law to act in the best interests of the Plan members and is responsible for setting policies together with the Company.
It is predominantly a defined benefit scheme, with a modest element of defined contribution benefits. Norcros plc itself has no 
employees other than the Directors and so has no liabilities in respect of these pension schemes. The scheme closed to new 
members and future accrual with effect from 1 April 2013, though active members retain a salary link. This means that employed 
members of the Plan who were building up benefits at the date of closure to accrual will receive a pension based on their service 
to 1 April 2013 but using their final pensionable salary at the point they leave employment or retire from the Plan. As a result of 
the closure, a new defined contribution pension scheme was implemented to replace the Plan from the same date.
The weighted average duration of the defined benefit obligation is approximately 10 years (2023: 11 years) and can be attributed 
to the scheme members as follows:
 
2024
2023
Employee members
2%
2%
Deferred members
28%
24%
Pensioner members
70%
74%
Total
100%
100%
The Plan assets do not include any investments in the Company or any property or other assets utilised by the Company.
The Plan is funded by the Company based on a separate actuarial valuation for funding purposes for which the assumptions 
may differ from those below. Funding requirements are formally set out in the Statement of Funding Principles, Schedule of 
Contributions and Recovery Plan agreed between the Trustee and the Company. 
In the prior year, the Group reached agreement with the Trustee on the 31 March 2021 triennial actuarial valuation for the UK 
defined benefit scheme and on a new deficit recovery plan. The actuarial deficit at 31 March 2021 was £35.8m (2018: £49.3m). Deficit 
repair contributions were agreed at £3.8m per annum from 1 April 2022 to March 2027 (increasing with CPI, capped at 5% per year). 
In line with the previous agreement, the Group made deficit recovery contributions of £4.0m (2023: £3.8m) into its UK defined 
benefit pension scheme during the year to 31 March 2024.
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
218
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
219

24. Retirement benefit obligations continued
Risks
The Plan exposes the Company to a number of actuarial risks, which may result in a material change in the net scheme surplus/
deficit and potentially result in an increase in cash contributions in later years and higher charges being recognised in future 
Income Statements. Given the long-term time horizon of the scheme’s cash flows, this may result in volatility in the valuation of 
the net scheme surplus from year to year. The main risks are set out below:
Mortality risk – the assumptions used by the Group allow for improvements in life expectancy. However, if life expectancy improves 
at a faster rate than assumed, this would result in greater payments from the Plan and consequently an increase in scheme liabilities. 
The Group regularly reviews the mortality assumptions to minimise the risk of using an inappropriate assumption. 
Interest rate risk – a reduction in corporate bond yields would result in a lower discount rate being used to value the scheme 
liabilities and consequently result in an increase in scheme liabilities. Additionally, an increase in inflation would increase the 
scheme liabilities as the majority of the pension payments increase in line with inflation, although there are a number of caps in 
place to ensure that the impact of high inflation is minimised. To mitigate some of the investment volatility, a proportion of the 
scheme assets are held in liability-driven investments, which involve hedging some of the Plan’s exposure to changes in interest 
rates and inflation by investing in assets that match the sensitivity of its liabilities. This means that if interest rates or inflation 
expectations change, assets and liabilities rise or fall together, and the funding level of the Plan should be less volatile.
Investment risk and currency risk – a reduction in the value of investments caused by fluctuating exchange rates and a variety of 
other market factors would result in a lower valuation of scheme assets. The scheme invests in a diversified range of asset classes 
to mitigate the risk of falls in any one area of the investments and implements partial currency hedging on the overseas assets to 
mitigate currency risk.
Defined contribution pension schemes
Contributions made to these schemes amounted to £3.9m (2023: £4.0m).
(b) IAS 19R ‘Employee benefits’
Norcros Security Plan
The valuation used for IAS 19R disclosures has been based on the most recent actuarial valuation at 31 March 2021 and updated 
by Isio, a firm of qualified actuaries, to take account of the requirements of IAS 19R in order to assess the liabilities of the scheme 
at 31 March 2024. Scheme assets are stated at their market value at 31 March 2024.
(I)  THE PRINCIPAL ASSUMPTIONS USED TO CALCULATE THE SCHEME LIABILITIES OF THE NORCROS SECURITY 
PLAN UNDER IAS 19R ARE:
 
2024
Projected 
unit
2023
Projected 
unit
Discount rate
4.85%
4.90%
Inflation rate (RPI)
3.30%
3.25%
Inflation rate (CPI)
2.65%
2.55%
Increases to pensions in payment (other than pre-1988 GMP liabilities)
3.00%
2.90%
Salary increases 
2.90%
2.80%
The mortality assumptions are based on standard mortality tables, which allow for future mortality improvements and are 
summarised below:
 
2024
2023
Life expectancy at age 65:
 
 
Current pensioners – males
19.4
19.8
Current pensioners – females
22.0
22.3
Future pensioners – males (currently aged 45)
20.3
20.7
Future pensioners – females (currently aged 45)
23.1
23.5
Members are assumed to take a 25% (2023: 25%) cash commutation sum on retirement.
24. Retirement benefit obligations continued 
(II) THE AMOUNTS RECOGNISED IN THE INCOME STATEMENT ARE AS FOLLOWS:
 
2024
£m
2023
£m
Included in operating profit:
 
 
IAS 19R pension administration expenses
1.3
1.6
IAS 19R finance income
(0.8)
(0.6)
Total cost recognised in the Income Statement
0.5
1.0
(III) THE AMOUNTS RECOGNISED IN THE BALANCE SHEET ARE DETERMINED AS FOLLOWS:
 
Value at
31 March
2024
£m
Value at
31 March
2023
£m
Equities
31.4
67.1
Bonds 
66.3
70.2
High yield
58.3
58.7
Liability-driven investments
119.9
98.7
Cash and gilts 
15.6
5.2
Total fair value of scheme assets
291.5
299.9
Present value of scheme liabilities
(275.0)
(285.0)
Pension asset
16.5
14.9
The fair value of the scheme assets analysed by asset category and subdivided between those assets that have a quoted market 
price in an active market and those that do not (such as investment funds) are as follows:
 
Value at 31 March 2024 
Value at 31 March 2023
 
Quoted
£m
Unquoted
£m
Total
£m
Quoted
£m
Unquoted
£m
Total
£m
Equities
–
31.4
31.4
–
67.1
67.1
Bonds 
–
66.3
66.3
–
70.2
70.2
High yield
–
58.3
58.3
–
58.7
58.7
Liability-driven investments
–
119.9
119.9
–
98.7
98.7
Cash and gilts 
15.6
–
15.6
5.2
–
5.2
Total fair value of scheme assets
15.6
275.9
291.5
5.2
294.7
299.9
The majority of the Plan’s assets are invested in pooled investment vehicles, where the fair value has been determined by the 
individual fund managers by applying fair value principles to the underlying investments.
(IV) THE MOVEMENT IN THE SCHEME SURPLUS IN THE YEAR IS AS FOLLOWS:
 
2024
£m
2023
£m
Asset at the beginning of the year
14.9
19.6
Employer contributions – deficit recovery
4.0
3.8
IAS 19R pension administration expenses
(1.3)
(1.6)
IAS 19R finance income
0.8
0.6
Actuarial losses
(1.9)
(7.5)
Asset at the end of the year
16.5
14.9
(V) THE RECONCILIATION OF SCHEME ASSETS IS AS FOLLOWS:
 
2024
£m
2023
£m
Opening fair value of scheme assets
299.9
387.9
Employer contributions – deficit recovery
4.0
3.8
Interest income
14.2
10.4
Benefits paid
(24.3)
(22.0)
Actuarial losses on scheme assets
(1.0)
(78.6)
IAS 19R pension administration expenses
(1.3)
(1.6)
Closing fair value of scheme assets
291.5
299.9
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
220
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
221

24. Retirement benefit obligations continued
(VI) THE RECONCILIATION OF SCHEME LIABILITIES IS AS FOLLOWS:
 
2024
£m
2023
£m
Opening scheme liabilities
(285.0)
(368.3)
Interest cost
(13.4)
(9.8)
Actuarial gains arising from changes in financial assumptions
7.1
82.5
Actuarial losses arising from changes in demographic assumptions
(3.1)
–
Actuarial losses arising from experience adjustment
(4.9)
(11.4)
Benefits paid
24.3
22.0
Closing fair value of scheme liabilities
(275.0)
(285.0)
(VII) AMOUNTS RECOGNISED IN OTHER COMPREHENSIVE INCOME ARE AS FOLLOWS:
 
2024
£m
2023
£m
Actuarial losses
(1.9)
(7.5)
Deferred tax
0.5
1.9
 
(1.4)
(5.6)
(VIII) SENSITIVITIES
Judgements are required in relation to the principal assumptions. The sensitivities regarding these principal assumptions used to 
measure the Plan’s liabilities are as follows:
 
Impact on scheme obligations 
Assumption
2024
£m
2023
£m
Discount rate – 0.1% decrease
2.6
2.6
Inflation rate (RPI and CPI)1 – 0.1% increase
1.4
1.5
Increase in life expectancy by one year
11.9
11.2
1 
This includes the impact on salary increase and deferred and in payment pension increase assumptions.
The above sensitivities are applied to adjust the defined benefit obligation at the end of the year. Whilst the analysis does 
not take account of the full distribution of cash flows expected under the Scheme, it does provide an approximation as to the 
sensitivity of the assumptions shown.
No changes have been made to the method and assumptions used in this analysis from those used in the previous year.
25. Called-up share capital
 
2024
£m
2023
£m
Issued and fully paid
 
 
2024: 89,596,593 (2023: 89,274,204) ordinary shares of 10p each
8.9
8.9
In the year, 322,389 of 10p ordinary shares were issued in order to satisfy vesting of options under the Company’s SAYE schemes. 
At 31 March 2024, 297,563 shares were held by the Employee Benefit Trust (2023: 103,716). In the prior year, the opening share 
capital was 81,052,426 10p ordinary shares. 8,088,700 10p ordinary shares were then issued as an equity placing ahead of the 
Grant Westfield acquisition and 133,078 of 10p ordinary shares were also issued in order to satisfy vesting of options under the 
Company’s SAYE schemes.
26. Other non-current liabilities
 
2024
£m
2023
£m
Deferred contingent consideration
3.0
5.1
Deferred remuneration
1.4
0.8
Other non-current liabilities
0.2
0.3
 
4.6
6.2
Deferred contingent consideration and deferred remuneration are recognised at fair value as they are dependent on the future 
financial performance of Grant Westfield. To the extent that certain profit and cashflow performance criteria are met, cash 
payments ranging from £nil to £7.0m (on an undiscounted basis) for the deferred contingent consideration and £nil and £3.0m 
for the deferred remuneration, will be paid in the year ended 31 March 2026. A weighted probability approach has been taken to 
value these liabilities. Other non-current liabilities relate to post-retirement healthcare liabilities in our South African business. 
27. Consolidated Cash Flow Statement
(a) Cash generated from operations
The analysis of cash generated from operations is given below:
 
2024
£m
2023
£m
Profit before taxation
32.6
21.7
Adjustments for:
 
 
– IAS 19R administrative expenses included in the Income Statement
1.3
1.6
– acquisition related costs included in the Income Statement
4.3
8.4
– exceptional items included in the Income Statement
(2.3)
9.8
– finance costs included in the Income Statement
8.1
6.4
– IAS 19R finance credit included in the Income Statement
(0.8)
(0.6)
– cash flows from exceptional items and acquisition related costs
(3.4)
(3.3)
– depreciation of property, plant and equipment 
4.0
4.9
– underlying amortisation
0.3
0.1
– depreciation of right of use asset 
4.7
4.6
– pension fund deficit recovery contributions
(4.0)
(3.8)
– IFRS 2 charges
0.9
1.2
Operating cash flows before movement in working capital
45.7
51.0
Changes in working capital:
 
– decrease/(increase) in inventories
2.9
(3.0)
– decrease/(increase) in trade and other receivables
9.3
(3.1)
– decrease in trade and other payables
(8.9)
(7.2)
Cash generated from operations
49.0
37.7
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
222
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
223

27. Consolidated Cash Flow Statement continued
(b) Outflow related to exceptional items
This includes expenditure charged to exceptional provisions relating to acquisition related costs (excluding deferred 
remuneration) and other business rationalisation and restructuring costs.
(c) Analysis of underlying net cash/(debt)
 
Cash 
£m
Current 
borrowings 
£m
Non-current 
borrowings 
£m
Underlying 
net cash/
(debt) 
£m
Lease 
liabilities 
£m
Net debt
£m
At 1 April 2022
27.4
–
(18.8)
8.6
(24.0)
(15.4)
Cash flow
4.5
–
(60.0)
(55.5)
6.4
(49.1)
Non-cash finance costs
–
–
(0.1)
(0.1)
(1.8)
(1.9)
Other non-cash movements
–
–
–
–
(7.2)
(7.2)
Exchange movement
(2.9)
–
–
(2.9)
1.9
(1.0)
At 31 March 2023
29.0
–
(78.9)
(49.9)
(24.7)
(74.6)
Cash flow
3.3
–
11.0
14.3
6.5
20.8
Non-cash finance costs
–
–
(0.2)
(0.2)
(1.6)
(1.8)
Other non-cash movements
–
–
–
–
(3.6)
(3.6)
Exchange movement
(1.5)
–
–
(1.5)
1.2
(0.3)
At 31 March 2024
30.8
–
(68.1)
(37.3)
(22.2)
(59.5)
Non-cash finance costs relate to the movement in the capitalised costs of raising debt finance in the year and interest on  
lease liabilities.
28. Dividends 
A final dividend in respect of the year ended 31 March 2023 of £6.1m (6.8p per 10p ordinary share) was paid on 26 July 2023, 
and an interim dividend of £3.0m (3.4p per 10p ordinary share) was paid on 16 January 2024. A final dividend in respect of the 
year ended 31 March 2024 of £6.1m (6.8p per 10p ordinary share) is to be proposed at the Annual General Meeting on 24 July 
2024. These financial statements do not reflect this dividend.
29. Capital commitments
 
2024
£m
2023
£m
Contracts placed for future capital expenditure not provided in the financial statements
0.6
0.5
30. Related party transactions
The Group considers its Directors to be the key management personnel. Compensation for Directors who have the sole 
responsibility for planning, directing and controlling the Group are set out in the Remuneration Report on pages 150 to 170.  
Share-based payments in relation to the Directors can be found in note 10.
31. Events after the reporting period
On 25 April 2024, the Group announced that, following a strategic review, it had entered into an agreement to sell the trade and 
assets of the Johnson Tiles UK division to Johnson Tiles Limited, a new company incorporated and run by the former divisional 
management team.
Consideration for the sale was £1m, with a further modest earn out dependent on the future equity value of the business, with 
both payable in April 2028.
The sale was completed on 19 May 2024 after the conclusion of the customary employee consultation period.
Given the proximity of the sale to the balance sheet date, the Group have not fully assessed tangible fixed asset and working 
capital values transferred, but estimate the loss on disposal, to be accounted for in the year to 31 March 2025, to be approximately 
£20m, plus associated professional fees of less than £1m.
The Johnson Tiles land and buildings were not transferred as part of the sale and following an independent valuation, an 
impairment reversal of £4m has been recognised in the financial statements for the year to 31 March 2024. The group has also 
entered into an agreement to lease the site to Johnson Tiles Limited on an arm’s length basis.
NOTES TO THE GROUP ACCOUNTS CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
224
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
225

 
Notes
2024
£m
2023
£m
Non-current assets
 
 
 
Investments
3
177.3
177.3
Other receivables
4
0.9
27.1
Deferred tax assets
5
1.1
0.9
 
 
179.3
205.3
Current liabilities
 
 
 
Trade and other payables
6
(1.3)
(1.6)
Net current liabilities
 
(1.3)
(1.6)
Total assets less current liabilities
 
178.0
203.7
Non-current liabilities
 
 
 
Financial liabilities – borrowings
7
(68.1)
(78.9)
Net assets
 
109.9
124.8
Financed by:
 
 
 
Share capital
8
8.9
8.9
Share premium account
 
47.6
47.6
Treasury reserve
 
0.2
(0.1)
Retained earnings before loss for the financial year
 
59.0
73.1
Loss for the financial year
 
(5.8)
(4.7)
Total shareholders’ funds
 
109.9
124.8
The financial statements of Norcros plc, registered number 3691883, on pages 226 to 233 were authorised for issue on 12 June 
2024 and signed on behalf of the Board by:
THOMAS WILLCOCKS 
 
 
JAMES EYRE
Chief Executive Officer 
 
 
Chief Financial Officer
 
Ordinary
share
capital
£m
Share
premium
£m
Treasury
reserve
£m
Retained
earnings
£m
Total
equity
£m
At 1 April 2022
8.1
30.3
(0.1)
81.1
119.4
Comprehensive expense:
 
 
 
 
 
Loss for the year
–
–
–
(4.7)
(4.7)
Total comprehensive expense for the year
–
–
–
(4.7)
(4.7)
Transactions with owners:
 
 
 
 
 
Shares issued
0.8
17.3
–
–
18.1
Dividends paid
–
–
–
(9.2)
(9.2)
Equity-settled share options
–
–
–
–
–
Value of employee services
–
–
–
1.2
1.2
At 31 March 2023
8.9
47.6
(0.1)
68.4
124.8
Comprehensive expense:
 
 
 
 
 
Loss for the year
–
–
–
(5.8)
(5.8)
Total comprehensive expense for the year
–
–
–
(5.8)
(5.8)
Transactions with owners:
 
 
 
 
 
Purchase of treasury shares
–
–
(0.8)
–
(0.8)
Dividends paid
–
–
–
(9.1)
(9.1)
Settlement of share option schemes
–
–
1.1
(1.2)
(0.1)
Value of employee services
–
–
–
0.9
0.9
At 31 March 2024
8.9
47.6
0.2
53.2
109.9
PARENT COMPANY BALANCE SHEET
At 31 March 2024
PARENT COMPANY STATEMENT OF  
CHANGES IN EQUITY
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
226
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
227

1. Statement of accounting policies
General information
Norcros plc (the Company) is the ultimate holding company of the Norcros Group, a market-leading designer and supplier of 
high-quality bathroom and kitchen products in the UK, Europe and South African markets.
The Company is incorporated in the UK as a public company limited by shares and registered in England and Wales. The shares 
of the Company are listed on the London Stock Exchange market of listed securities. The address of its registered office is 
Ladyfield House, Station Road, Wilmslow SK9 1BU, UK.
Accounting reference date
UK company law permits a company to draw up financial statements to a date seven days either side of its accounting reference 
date. For operational reasons, the Company has in the current financial year adopted an accounting period of 52 weeks and, as 
a result of this, the exact year-end date was 31 March 2024. All references to the financial year, therefore, relate to the 52 weeks 
commencing on 3 April 2023. In the previous year, the accounting period was 52 weeks, beginning on 4 April 2022 and ending 
on 2 April 2023.
Basis of preparation
Norcros plc is a qualifying entity able to apply FRS 101 ‘Reduced disclosure framework’. The separate financial statements of the 
Company have been prepared in accordance with FRS 101, on the going concern basis and under the historical cost convention 
modified for fair values, and in accordance with the Companies Act 2006 and with applicable accounting standards. 
These financial statements and accompanying notes have been prepared in accordance with the reduced disclosure framework 
for all periods presented. A separate profit and loss account dealing with the results of the Company has not been presented as 
permitted by Section 408(3) of the Companies Act 2006.
The following exemptions from the requirements of IFRS have been applied in the preparation of these financial statements, in 
accordance with FRS 101:
• the following paragraphs of IAS 1 ‘Presentation of financial statements’:
– 10(d) (statement of cash flows);
– 16 (statement of compliance with all IFRS);
– 111 (cash flow statement information); and
– 134–136 (capital management disclosures);
• IFRS 7 ‘Financial instruments: disclosures’;
• IAS 7 ‘Statement of cash flows’;
• IAS 8 ‘Accounting policies, changes in accounting estimates and errors’ – impact of future accounting standards;
• IAS 24 (paragraph 17) ‘Related party disclosures’ – key management compensation; and
• IAS 24 ‘Related party disclosures’ – the requirement to disclose related party transactions between two or more members of 
a group.
As the Group financial statements include the equivalent disclosures, the Company has taken the exemptions available under 
FRS 101 in respect of the following disclosures:
• IFRS 2 ‘Share-based payments’, in respect of Group equity-settled share-based payments; and
• certain disclosures required by IFRS 13 ‘Fair value measurement’, and disclosures required by IFRS 7 ‘Financial instruments: 
disclosures’.
Critical estimates and judgements
The Directors believe that there are no critical accounting estimates or judgements relating to these financial statements. 
A summary of the more important accounting policies, which have been applied consistently, is set out opposite.
Investments in subsidiaries
Investments held as fixed assets are stated at cost, less any provision for impairment. The Directors believe the carrying value 
of investments is supported by their underlying assets and cash flow projections derived from detailed budgets and forecasts. 
Dividends received from investments are recognised on receipt of the dividend.
1. Statement of accounting policies continued
Foreign currency transactions
Monetary assets and liabilities expressed in foreign currencies are translated into Sterling at rates applicable at the year end. 
Exchange gains and losses are dealt with in arriving at operating profit.
Taxation
Deferred taxation has been recognised as a liability or asset if transactions have occurred at the Balance Sheet date that give 
rise to an obligation to pay more taxation in the future or a right to pay less taxation in the future. An asset is recognised only 
when the transfer of economic benefits is more likely than not to occur.
Dividend distribution
Dividend distribution to the Company’s shareholders is recognised as a liability in the financial statements in the period in which 
the dividends are approved by the Company’s shareholders or when paid if earlier.
Financial assets and liabilities
Borrowings – the Company measures all borrowings initially at fair value. This is taken to be the fair value of the consideration 
received. Transaction costs (any such costs that are incremental and directly attributable to the issue of the financial instrument) 
are included in the calculation of the effective interest rate and are, in effect, amortised through the Income Statement over the 
duration of the borrowing.
Borrowings are classified as current liabilities unless the Company has an unconditional right to defer settlement of the liability 
for at least 12 months after the Balance Sheet date.
Share-based payments
The Company operates a number of equity-settled, share-based compensation plans. The fair value of the employee services 
received in exchange for the grant of options is recognised as an expense. The total amount to be expensed over the vesting 
period is determined by reference to the fair value of the options granted, excluding the impact of any non-market vesting 
conditions. Non-market vesting conditions are included in assumptions about the number of options that are expected to vest. 
At each Balance Sheet date, the Company revises its estimates of the number of options that are expected to vest. It recognises 
the impact of the revision to original estimates, if any, in the Income Statement, with a corresponding adjustment to equity.
2. Other information
Auditor’s remuneration of £3,000 (2023: £3,000) and staff costs relating to two employees (2023: two) are borne by one of the 
Company’s subsidiaries, without recharge.
Further information about the Directors’ remuneration can be found in the Annual Report on Remuneration on pages  
150 to 170. 
3. Investments
 
Shares in 
subsidiaries
£m
At 1 April 2023 and 31 March 2024
177.3
Details of the subsidiaries owned by the Company, held both directly and indirectly, are shown in note 12.
4. Other receivables
 
2024
£m
2023
£m
Amounts owed by Group undertakings
0.9
27.1
Amounts owed by Group undertakings are owed entirely by Norcros Group (Holdings) Limited. The year on year movement 
in this receivable is driven by periodic repayments from Norcros Group (Holdings) Limited and a £15.0m dividend declared 
by Norcros Group (Holdings) Limited in the year. This dividend was settled in specie by the transfer to Norcros plc of an 
intercompany debtor owed by Norcros Estates Limited. This intercompany debtor has been fully provided for in the Norcros plc 
entity financial statements.
NOTES TO THE PARENT COMPANY ACCOUNTS
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
228
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
229

5. Deferred tax assets
Deferred tax is calculated in full on temporary differences under the liability method. The movement on the deferred tax account 
is as shown below:
 
2024
£m
2023
£m
Deferred tax asset 
1.1
0.9
The analysis of the deferred tax asset is as follows:
 
2024
£m
2023
£m
Other timing differences
1.1
0.9
 
2024
£m
2023
£m
To be recovered after more than 12 months
–
–
To be recovered within 12 months
1.1
0.9
 
1.1
0.9
The full potential asset for deferred tax is as follows:
 
2024
£m
2023
£m
Other timing differences
1.1
0.9
Tax losses
4.5
4.5
 
5.6
5.4
No deferred tax has been recognised in the financial statements in respect of the tax losses as the Company does not believe 
that utilisation of these losses is probable on the basis that entity level profits are unlikely to arise.
6. Trade and other payables
 
2024
£m
2023
£m
Accruals
1.3
1.6
7. Financial liabilities – borrowings
 
2024
£m
2023
£m
Bank loans
69.0
80.0
Costs of raising finance
(0.9)
(1.1)
 
68.1
78.9
Repayable after more than one year:
 
 
– between one and two years
–
– 
– between two and five years
69.0
80.0
– costs of raising finance
(0.9)
(1.1)
 
68.1
78.9
The amount of committed banking facility remains at £130m (plus a £70m uncommitted accordion). The Group exercised the 
second of its two one-year extension options in the year, extending the maturity date to October 2027.
The Group has been in compliance with all banking covenants during the year.
8. Called-up share capital
 
2024
£m
2023
£m
Issued and fully paid
 
 
2024: 89,596,593 (2023: 89,274,204) ordinary shares of 10p each
8.9
8.9
In the year, 322,389 of 10p ordinary shares were issued in order to satisfy vesting of options under the Company’s SAYE schemes. 
At 31 March 2024, 297,563 shares were held by the Employee Benefit Trust (2023: 103,716). In the prior year, the opening share 
capital was 81,052,426 10p ordinary shares. 8,088,700 10p ordinary shares were then issued as an equity placing ahead of the 
Grant Westfield acquisition and 133,078 of 10p ordinary shares were also issued in order to satisfy vesting of options under the 
Company’s SAYE schemes. 
9. Dividends
A final dividend in respect of the year ended 31 March 2023 of £6.1m (6.8p per 10p ordinary share) was paid on 26 July 2023, 
and an interim dividend of £3.0m (3.4p per 10p ordinary share) was paid on 16 January 2024. A final dividend in respect of the 
year ended 31 March 2024 of £6.1m (6.8p per 10p ordinary share) is to be proposed at the Annual General Meeting on 24 July 
2024. These financial statements do not reflect this dividend.
10. Related party transactions
The Company considers its two employees to be its key management personnel. Compensation for these employees, who have 
the sole responsibility for planning, directing and controlling the Company, are set out in the Remuneration Report on pages 150 
to 170. Employee remuneration is settled on behalf of the entity by Norcros Group (Holdings) Limited.
11. Contingent liabilities
The Company is party to an omnibus set-off agreement between Lloyds Bank plc and the Group’s UK subsidiaries.
NOTES TO THE PARENT COMPANY ACCOUNTS 
CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
230
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
231

12. Subsidiaries
The subsidiaries included in the financial statements are disclosed below. All companies are 100% owned by the Group.
Held directly by Norcros plc
Company
Country of 
incorporation 
or registration
Registered address
Norcros Group (Holdings) Limited
England
Ladyfield House, Station Road, Wilmslow SK9 1BU, UK
Held indirectly by Norcros plc
Company
Country of 
incorporation 
or registration
Registered address
Abode Home Products Ltd
England
Ladyfield House, Station Road, Wilmslow SK9 1BU, UK
Bathshoponline Ltd
England
As above
Carlton Holdings Ltd
England
As above
Crittall Construction Ltd
England
As above
Croydex Group Ltd
England
As above
Croydex Ltd
England
As above
Eurobath International Ltd
England
As above
H & R Johnson (Overseas) Ltd
England
As above
H & R Johnson Tiles Ltd
England
As above
Lincolnshire Properties (Norfolk Street) Ltd England
As above
Merlyn Industries UK Ltd
England
As above
Metlex Industries Ltd
England
As above
Norcros (Trustees) Ltd
England
As above
Norcros Adhesives Ltd
England
As above
Norcros Developments Ltd
England
As above
Norcros Estates Ltd
England
As above
Norcros Group Trusteeships Ltd
England
As above
Norcros Industry (International) Ltd
England
As above
Norcros Securities Ltd
England
As above
Norcros Services Ltd
England
As above
Plumbex UK Ltd
England
As above
Samuel Booth and Company Ltd
England
As above
Stonechester (Stoke) Ltd
England
As above
Taps Direct Ltd
England
As above
Triton Industry Ltd
England
As above
Triton plc
England
As above
UBM Pension Trust Ltd
England
As above
Vado UK Ltd
England
As above
Company
Country of 
incorporation 
or registration
Registered address
Granfit Holdings Ltd
Scotland
Westfield Avenue, Edinburgh EH11 2QH, Scotland
Grant Westfield Ltd
Scotland
As above
Ocean Interiors GMBH
Germany
Vogt 21, 52072 Aachen, Germany
Ocean Interiors BV
Netherlands
WTC Heerlen Aachen, Vogt 21, 6422 RK Heerlen, Netherlands
Cronors Insurance Ltd
Guernsey
Dorey Court, Admiral Park, St. Peter Port GY1 2HT, Guernsey
Merlyn Industries Ltd
Ireland
Merlyn House, Purcellsinch Industrial Estate, Dublin Road, Kilkenny, Ireland
Christa 271 (Pty) Ltd
Namibia
3rd Floor, 344 Independence Avenue, Windhoek, Namibia
Tile Africa Windhoek Property (Pty) Ltd
Namibia
15 van Zyl Street, Suiderhof, Windhoek, Namibia
Ceracon (Pty) Ltd
South Africa
4 Porcelain Road, Olifantsfontein 1665, South Africa
General Adhesives (Pty) Ltd
South Africa
As above
Johnson Tiles Pty Ltd
South Africa
As above
Lesatsi Trading (Pty) Ltd
South Africa
As above
Norcros SA (Pty) Ltd
South Africa
As above
RAP Plumbing Supplies (Pty) Ltd
South Africa
As above
TAL (Pty) Ltd
South Africa
As above
Talcor Properties (Pty) Ltd
South Africa
As above
Tile Adhesives (Pty) Ltd
South Africa
As above
Tile Africa Group (Pty) Ltd
South Africa
As above
Triton SA (Pty) Ltd
South Africa
As above
Norcros Middle East Building  
Materials Trading LLC
UAE 
Warehouse No. 5, St. No. 4, Umm Ramool, Marrakesh Road, 
P.O. Box 393937, Dubai, UAE
12. Subsidiaries continued
Held indirectly by Norcros plc continued
NOTES TO THE PARENT COMPANY ACCOUNTS 
CONTINUED
Year ended 31 March 2024
FINANCIAL STATEMENTS
FINANCIAL STATEMENTS
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
232
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
233

The production of this report supports the work of the 
Woodland Trust, the UK’s leading woodland conservation 
charity. Each tree planted will grow into a vital carbon store,
helping to reduce environmental impact as well as creating 
natural havens for wildlife and people.
NORCROS PLC ANNUAL REPORT AND ACCOUNTS 2024
234

NORCROS PLC
Ladyfield House  
Station Road  
Wilmslow  
Cheshire SK9 1BU
www.norcros.com