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Northwest Bancshares, Inc.

nwbi · NASDAQ Financial Services
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Ticker nwbi
Exchange NASDAQ
Sector Financial Services
Industry Banks - Regional
Employees 1001-5000
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FY2014 Annual Report · Northwest Bancshares, Inc.
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2014 Summary Annual Report

“Highest Customer Satisfaction 
with Retail Banking in  
the Mid-Atlantic Region.”

Northwest Savings Bank received the highest numerical score among retail banks in the Mid-Atlantic region in the proprietary J.D. Power 2014 Retail Banking Satisfaction StudySM. Study based on 80,445 
total responses measuring 31 providers in the Mid-Atlantic region (DE, MD, NJ, NY, PA, VA & Wash., D.C.) and measures opinions of consumers with their primary banking provider. Proprietary study 
results are based on experiences and perceptions of consumers surveyed January 2014. Your experiences may vary. Visit jdpower.com. ©2014, Forbes Media LLC. Used with permission.

Building loyalty, trust and value  
among our employees, customers, 
communities and shareholders

Message to Shareholders

The Board of Directors, officers and employees of Northwest Bancshares, Inc. are pleased to 

report on our company’s operations for the year ended December 31, 2014. We believe we 

continued to make great progress in our evolution as a full-service financial institution this past 

year, while achieving consistent core earnings and providing significant value to our shareholders 

and customers. Most notably, we continued to effectively deploy excess capital, greatly enhanced 

our delivery channels, announced a significant bank acquisition as well as the acquisition of two 

fee-based businesses and restructured our management team to be better aligned to address the 

strategic initiatives of our company.

Message to Shareholders

Annual Earnings and Operating Results

Earnings for the year ended December 31, 2014 

decreased by $4.6 million, or 6.9%, to $62.0 

million from $66.6 million the previous year. This 

decrease resulted primarily from a $4.5 million, 

or 1.8%, decrease in net interest income; a $1.8 

million, or 9.7%, increase in the provision for loan 

losses and an $8.4 million, or 4.0%, increase in 

noninterest expense. The decrease in net interest 

income resulted from the continuation of the low 

interest rate environment, which caused the yield 

on our loan portfolio to drop more than the cost 

of our deposits and borrowings. The increase in 

the provision for loan losses resulted primarily 

from the weather-related deterioration of a large 

commercial credit. The increase in noninterest 

expense resulted primarily from normal increases 

in compensation expense, the payment of 

termination benefits relating to our corporate 

reorganization, additional marketing expense 

relating primarily to checking account and retail 

loan campaigns and higher processing expense and 

professional services relating to the strengthening 

of our compliance management systems.

Partially offsetting these decreases to income was 
an increase in noninterest income of $5.7 million, 

or 8.6%, relating primarily to a $3.0 million, or 
32.5%, increase in trust and other financial services 
income. This increase in trust and other financial 
services income was primarily due to the January 
1, 2014 acquisition of Evans Capital Management, 
a wealth management and insurance brokerage 
company. Our progress in further developing and 
growing our fee producing products and services 
elevated noninterest income to 0.93% of assets in 
2014, within reach of our long-standing goal of 1%.

The annualized returns on average shareholders’ 
equity and average assets were 5.69% and 0.79% 
respectively for 2014, compared to 5.87% and 
0.84% the previous year. These returns do not 
meet our internal expectations and we recognize 
that our company must work diligently to 
improve net interest margin, maintain strong asset 
quality, increase noninterest income and control 
operating expense. The last five years have been 
a period of great change for our company as we 
struggled with the turmoil of the economic crisis, 
the aggressive expansion of our risk management 
and compliance functions and the upgrade of our 
delivery and administrative platforms with a focus 
on positioning Northwest for the future. With a 
significant portion of those costs now absorbed, 
we feel we are well-positioned to improve earnings 

and meet the expectations of a $10 billion financial 

services company.

Shareholder Value and Capital Deployment

The market value of our common stock decreased 

from $14.78 to $12.53, or 15.2%, during 2014 

following a 21.7% increase in the previous year. 

Most of this decrease relates to the payment of two 

special dividends of $.10 and $1.00, respectively. 

These payments represented an approximate 

dividend yield of 8.5%, and were made to return 

excess capital to our shareholders at a time when 

it could not be used more effectively to support 

organic growth or the acquisition of other banks. 

Also impacting the price of our shares was the 

lackluster performance of the banking sector in 

general, as bank stocks fell out of favor and the 

NASDAQ Bank Index increased only 2.84%  

during 2014.

In addition to the aforementioned special dividends, 

we paid four regular quarterly dividends of $.13 for 

total payments of $.52 in 2014, thereby providing 

Northwest’s shareholders with an annual regular 

dividend yield of approximately 4%. Combined with 

the special dividends, the total dividend yield for our 

shareholders in 2014 was approximately 12.5%.

2

The total dividend yield for our shareholders in 2014 was approximately 12.5%.

In the fourth quarter of 2014, when our shares 

decreased in market value along with the rest 

of the banking industry, we resumed our stock 

buyback activity and repurchased 424,000 shares 

at an average price of $12.45. We continue to view 

stock buybacks as a viable alternative for returning 

capital to our shareholders and enhancing 

shareholder value.

Enhancing Delivery Channels, Customer 
Convenience and Customer Security

We were pleased to make significant enhancements 

to our customer offering in 2014, which we believe 

added convenience while providing opportunities 

to increase efficiency and reduce operating 

expenses. Most significantly, we launched our 

mobile deposit platform in July, thereby offering 

our customers the ability to deposit checks to their 

Northwest accounts utilizing their smart phones. 

This technology has been widely accepted by 

customers and is projected to be a transformational 

offering for the banking industry. We also began 

offering a “live chat” feature at our call center 

which gives live access to a customer service 

representative through our website. In addition, we 

upgraded our self-service voice response telephone 

system to provide a state of the art customer 

experience. Although not new in 2014, our second 
year of offering full-service ATMs demonstrated 
increased customer preference for this channel, 
as 13% of all deposits are now made using our 
automatic machines.

Northwest has a tradition of being an active 
originator of residential mortgage and home equity 
loans in all of the markets we serve. We recognize 
that home ownership plays a significant role in 
fulfilling the American dream. Home mortgages 
also represent a significant portion of our loan 
portfolio and provide substantial interest and fee 
income. Given the importance of this product, we 
launched a major initiative during 2014 to evaluate 
our process for soliciting and originating these 
loans, with a focus on realizing greater efficiency 
and enhancing customer satisfaction. In addition, 
we strive to be a highly-respected partner with the 
builders, realtors, appraisers and attorneys who are 
involved with the mortgage process. With these 
goals in mind, we developed a new model for 
mortgage lending that offers both a centralized, 
virtual approach or a local, high-touch approach 
to allow our customers to be served as they choose. 
This model has been implemented over the past 
few months with great enthusiasm, and we are 
optimistic regarding future success in this area.

Corporate Restructuring

During our most recent strategic planning sessions, 

the Board of Directors and management team 

concluded that the two issues most critical to our 

long-term success are the execution of an advanced 

business development process and the achievement 

of a higher level of efficiency in all facets of our 

operations. With these two critical issues in mind, 

our management team formed a task force to 

analyze our management structure and develop an 

organizational approach that would best capitalize 

on these initiatives.

Following months of thoughtful research and 

deliberation, the task force recommended to the 

Board that our company be organized into three 

distinct divisions: Production and Revenue; 

Technology, Operations, Finance and Support; 

and Risk Management. It was our belief that this 

structure would greatly eliminate silos within the 

company, streamline decision making and better 

position Northwest to address the challenges of a 

rapidly-changing financial industry. It was further 

determined that the first two of these divisions 

should be led by two seasoned and proven 

Northwest veterans. With that, Steven Fisher was 

promoted to Senior Executive Vice President and

The two issues most critical to our long term success are the execution of advanced business  
development process and the achievement of a higher level of efficiency.

3

Message to Shareholders

Chief Revenue Officer and William Harvey was 

additional capacity we have added to these areas 

of customer losses were absorbed by Northwest, even 

promoted to Senior Executive Vice President and 

has come at great expense, but we now believe 

though we shared no responsibility for the breach.

Chief Financial Officer. It was further decided 

Northwest possesses an enhanced compliance 

that the third division, Risk Management, should 

management and BSA system that meets the 

continue to be led by the company’s Chief 

requirements of a $10 billion bank. 

Executive Officer, William Wagner. 

Although in its infancy, this new structure 

has already provided great value in terms of 

recognizing areas of weakness, addressing operating 

inefficiencies and promoting change in how we do 

business. We are optimistic that this new model 

will assist in our efforts to improve profitability 

and enhance shareholder value.

Meeting Regulatory Expectations

We continued to make great progress in 2014 

with our efforts to strengthen our compliance 

management system as well as our capabilities 

Protecting Our Customers

Customer concern is a Northwest tradition, and 

we worked diligently this past year to protect our 

customers from the rash of fraudulent transactions 

and stolen identity issues that are plaguing the 

world’s financial systems. Specifically, we offered 

our online banking customers, free of charge, a 

software solution for their computers that will help 

protect them from fraudulent attacks. We also added 

enhanced security technologies to our operating 

systems and introduced enhanced customer cyber 

security awareness education and training. 

in addressing the requirements of the Bank 

You most likely read several media reports during 

Secrecy Act. In this regard, we added additional 

the past year regarding significant data breaches 

compliance personnel during 2014 and now 

by non-bank retailers. Because Northwest’s 

feel that we have sufficient staffing to fulfill our 

customers had conducted transactions with these 

mission. In the area of Bank Secrecy, we completed 

retailers, they became at risk for identity theft and 

the full implementation of new investigative 

fraudulent transactions. Northwest acted quickly 

software and increased our staffing to a level that 

and aggressively in such situations to protect our 

is sufficient to perform the necessary follow-

customers from harm. Unfortunately, the costs 

Looking ahead to 2015, we are developing a plan to 

replace our existing debit and credit cards with a new 

type of card that utilizes EMV-chip technology. This 

type of card has been used successfully in Europe and 

has greatly reduced the incidence of identity theft 

and data breaches. Although this will be an expensive 

replacement, we anticipate the cost will be recovered 

through future reductions in losses from fraud.

Proposed Acquisition of LNB Bancorp, Inc. 
and Lorain National Bank

On December 15, 2014, Northwest returned to 

the bank mergers and acquisitions market, after 

a six year absence, with the announcement of the 

proposed acquisition of LNB Bancorp, Inc. and its 

subsidiary, Lorain National Bank. Lorain National 

Bank is a $1.2 billion community bank based in 

Lorain, Ohio with 20 banking offices in the greater 

Cleveland market. We had looked at a number of 

potential bank acquisitions over the past few years, 

but were unable to find an opportunity that was 

attractive from the standpoint of both shareholder 

and franchise value. We believe LNB presents such 

up procedures on system-generated alerts. The 

incurred for mitigation as well as the reimbursement 

an opportunity.

4

Our new organizational structure already has provided great value in terms of recognizing areas of weakness, 
addressing operating efficiency and promoting change in how we do business.

Lorain National Bank’s market, with a 

Most importantly, we are acquiring a bank and 

Conclusion

concentration of offices west of Cleveland in 

a base of customers that will greatly enhance 

Lorain County, has demographics similar to the 

Northwest’s earnings and franchise value in the 

geographic areas where Northwest has excelled. 

Additionally, having a significant presence in the 

Cleveland market greatly enhances our existing 

metropolitan franchises in Pittsburgh, Erie, 

Buffalo, Rochester and Baltimore, and widens 

Northwest’s reach in the pursuit of organic growth 

and in-market acquisitions. 

LNB’s office network is stronger than we typically 

see, with average deposits per branch exceeding 

$52 million and a solid base of core deposits 

and checking accounts. Their loan portfolio is 

well-diversified, with a significant portion of 

consumer loans, that complements Northwest’s 

concentration of residential mortgages. We were 

also impressed by the quality of LNB’s personnel, 

who we believe will embrace the Northwest 

culture.

years ahead. Completion of the merger is subject 

to approval by the FDIC, the Federal Reserve 

Bank of Cleveland, the Pennsylvania Department 

Although we are disappointed to report core 

earnings that were lower than the previous year’s 

historical record, we are pleased with the significant 

progress our company made in 2014. Given this 

progress, we believe Northwest is well-positioned 

of Banking and the Securities and Exchange 

for sustained growth and increased profitability 

Commission, as well as the shareholders of LNB 

Bancorp, Inc. If approved, we anticipate closing  

the merger in the third quarter of 2015.

Recognition

in the years ahead. The keys to our success in that 

endeavor will be to achieve acceptable levels of 

loan growth; to continue to increase the income 

earned from fee-producing products and services; to 

acquire other banks, wealth management companies 

and insurance agencies that offer both franchise 

For the fourth time in five years, Northwest was 

and shareholder value; and to aggressively control 

recognized by J.D. Power as the bank with the 

operating expense.

“Highest Customer Satisfaction with Retail 

Banking in the Mid-Atlantic Region.” We also 

were recognized for the third time by Forbes 

for trustworthiness as a public company in 

Our staff is eager to address the challenges of 

the future and we embrace the opportunity to 

improve our company and enhance shareholder 

value. On behalf of the Board of Directors and the 

being named to their list of  “America’s 50 Most 

entire staff of Northwest Bancshares, Inc., I extend 

Trustworthy Financial Institutions.” Given the 

our gratitude for your continued support and 

For these reasons, we actively pursued this merger 

in what proved to be a highly-competitive process. 

vision and values propositions of our company, 

we are proud to receive recognition for providing 

The pricing of the transaction was comparable to 

a quality customer experience and an exceptional 

recent deals of similar size, and at a level that we 

level of transparency and honesty in our financial 

believe is attractive for Northwest’s shareholders.

reporting.

confidence in our company.

Sincerely,

William J. Wagner

Chairman, President and CEO

For the fourth time in five years, Northwest was recognized by J.D. Power  
for Customer Satisfaction with Retail Banking.

5

Market Coverage

NORTHWEST BANK 

NORTHWEST CONSUMER DISCOUNT COMPANY

Northwest Bancshares, Inc.’s  
network of offices serves 
communities in Pennsylvania,  
New York, Ohio and Maryland.

NORTHWEST BANK 

NORTHWEST CONSUMER DISCOUNT COMPANY

NEW YORK

OHIO

PENNSYLVANIA

NEW YORK

OHIO

PENNSYLVANIA

MARYLAND

6

MARYLAND

Financial Highlights

NORTHWEST BANCSHARES, INC. AND SUBSIDIARIES
in thousands, except per share and other data

AT YEAR END DECEMBER 31,

Total assets
Loans receivable, net
Deposits 
Shareholders’ equity
Book value per share
Closing market price per share

FOR THE YEAR ENDED DECEMBER 31,

Net interest income
Net income
Diluted earnings per share
Dividends per share

KEY FINANCIAL RATIOS FOR THE YEAR ENDED DECEMBER 31,

Return on average shareholders’ equity
Return on average assets
Tangible common equity
Average interest rate spread
Nonperforming assets to total assets at end of period
Net charge-offs as a percentage of average loans outstanding
Allowance for loan losses to nonperforming loans at end of period
Allowance for loan losses as a percentage of loans receivable

OTHER DATA AT DECEMBER 31,

Number of:
Community banking locations
Consumer finance offices
Full time equivalent employees
Registered shareholders (1)

(1) Excludes shareholders who own their stock in “street name.”

2014

$7,775,033
$5,922,373
$5,632,542
$1,062,647
$11.22
$12.53

$247,031
$61,962
$0.67
$1.62

5.69%
0.79%
11.64%
3.27%
1.25%
0.35%
84.35%
1.13%

162
51
2,042
13,756

2013

$7,879,859
$5,734,943
$5,668,879
$1,155,185
$12.26
$14.78

$251,564
$66,559
$0.73
$0.50

5.87%
0.84%
12.70%
3.31%
1.60%
0.36%
66.12%
1.23%

165
50
2,043
13,994

2012

$7,942,600
$5,629,261
$5,764,600
$1,128,469
$12.05
$12.14

$262,543
$63,389
$0.67
$0.60

5.48%
0.79%
12.24%
3.40%
1.86%
0.43%
60.06%
1.28%

165
52
2,042
14,486

7

Growth & Performance

Northwest has maintained a steady balance sheet...

while increasing income during a period of economic challenge...

ASSETS 
in billions of dollars

ANNUAL NET INCOME
in millions of dollars

$6.45

$6.53

$6.66

$6.93

$8.03

$8.15

$7.96

$7.94

$7.88

$7.78

$64.2

$63.4

$66.6

$62.0

$57.5

$56.8

$51.5

$49.1

$48.2

$32.7

80

70

60

50

40

30

20

10

0

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

STOCK PRICE PERFORMANCE SINCE IPO
in total return %

while providing our shareholders  
with a substantiated return on  
their investment

NWBI (+1,092.65%)

S&P 500 (+552.26%)

SNL U.S. Bank (+407.05%)

1,200

1,000

800

600

400

200

0

-200

5
9
9
1

6
9
9
1

7
9
9
1

8
9
9
1

9
9
9
1

0
0
0
2

1
0
0
2

2
0
0
2

3
0
0
2

4
0
0
2

5
0
0
2

6
0
0
2

7
0
0
2

8
0
0
2

9
0
0
2

0
1
0
2

1
1
0
2

2
1
0
2

3
1
0
2

4
1
0
2

10

8

6

4

2

0

8

Corporate Profile

NORTHWEST BANCSHARES, INC. 

Our Business Solutions offering includes 

is a savings and loan holding company that owns 

commercial loans, business deposit accounts, 

and operates Northwest Bank, a Pennsylvania-

cash management services, employee benefits and 

chartered savings bank headquartered in Warren, 

property and casualty insurance featuring personal 

Pennsylvania.

attention and local decision making. 

As of December 31, 2014, we held assets of $7.78 

Our Personal Banking offering includes  

billion and operated 162 community banking 

mortgage, home equity and consumer loans, 

locations and 267 Automated Teller Machines 

and checking and other deposit products with a 

(ATMs) throughout our markets in central, 

eastern and western Pennsylvania, western  

New York, eastern Ohio and Maryland. 

personal touch and a complete menu of delivery 

channels. We also provide comprehensive 

brokerage, trust and investment management 

services and personal insurance products to  

Our primary business involves gathering funds 

meet all of our customers’ financial needs.

from deposits and borrowings and investing  

those funds in loans and investment securities.

We also operate Northwest Consumer Discount 

Company, a consumer finance company that 

For 118 years, we have served our communities 

specializes in helping customers meet their 

with an ever-expanding array of banking and 

consumer credit needs. As of December 31, 2014, 

investment products that meet the needs of  

Northwest Consumer had loans outstanding of 

both business and personal customers. 

$104.2 million at 51 offices across Pennsylvania.

SOURCES OF FUNDS

Subordinated Debt
2%

Money Market 
Deposit
Accounts 
18%

Certificates 
of Deposit
22% 

Savings 
Accounts
18%

Checking 
Accounts
27%

Borrowed 
Funds
13%

INVESTMENT OF FUNDS

Consumer Loans
3%

Commercial Loans
6%

Other Assets
5%

Home Equity
Loans
14%

Mortgage
Loans
32%

Commercial
Real Estate loans
24%

Cash &
Investments
16% 

9

POSITIONED TO BE A PREMIER PROVIDER OF A FULL LINE OF 

FINANCIAL PRODUCTS AND SERVICES IN ALL OF OUR MARKETS,  

WE HAVE DEMONSTRATED SIGNIFICANT SUCCESS IN DELIVERING:

•  BUSINESS SOLUTIONS including business loans and deposit services, 

retirement services, employee benefits and property and casualty insurance.

•      PERSONAL BANKING products and services including checking and 

savings accounts, loans, investment management and insurance.

Strategic Focus

10

Business Solutions

NORTHWEST’S GOAL IS TO PROVIDE A FULL LINE OF FINANCIAL 

SOLUTIONS TO BUSINESSES THROUGH PRODUCTS AND SERVICES 

THAT ARE COMPETITIVELY PRICED AND OF THE HIGHEST QUALITY. 

We develop lasting relationships by providing personal attention and  

tailoring our products and services to suit the needs of our clients. 

•  Business Checking

•  Business Online Banking and Bill Pay

•  IBM® Security Trusteer Rapport™

•  Business Mobile Banking

•  Merchant Services

•  Express Deposit (Remote Capture)

•  Business Credit Cards

•  Commercial Lending

•  Small Business Loans

•  Investment Management Services

•  Retirement Plans

•  Employee Benefits

•  Insurance

11

Business Solutions 

Building a strategic partnership with our business customers

LOANS

Northwest’s commercial loans have grown 
substantially over the past five years...

while yields have remained at attractive levels 
despite the low interest rate environment....

and loan losses have historically been 
lower than the industry average.

COMMERCIAL LOANS
in millions of dollars

COMMERCIAL LOAN YIELDS VS. 
3-YEAR TREASURY YIELD AT DECEMBER 31

LOAN LOSSES VS. INDUSTRY AVERAGE LOSSES 
as a % of loans

2,500

2,000

$1,886.0 $1,889.6

$2,048.6 $2,102.8

$2,294.5

1,500

1,000

500

0

2010

2011

2012

2013

2014

7

6

5

4

3

2

1

0

5.73%

5.63%

5.25%

4.61%

4.46%

1.02%

0.36%

0.36%

0.78%

1.10%

3.0

2.5

2.0

1.5

1.0

0.5

0.0

2.55%

1.55%

0.63%

0.72%

1.00% 0.94% 0.91%

0.88%

0.43%

0.38%

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

Northwest commercial loan yields

3-year Treasury yield

Northwest losses

Industry average losses

DEPOSITS

Balances of business deposits have also  
increased substantially over the past five years...

while the average cost of such deposits  
has decreased and remains very low.

BUSINESS DEPOSIT BALANCES 
in millions of dollars

1,500

1,200

900

$808.6

$855.3

$1,205.5

$1,017.6 $1,073.4

COST OF BUSINESS DEPOSITS

0.28%

0.30

0.25

0.20

0.15

0.10

0.05

0.00

0.17%

0.12%

0.14%

0.13%

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

600

300

0

12

Northwest’s mix of business deposits is  
diversified due to our focus on meeting 
the needs of all types of businesses.

Interest 
Checking
Accounts
14%

Municipal 
Accounts
13%

Business
Money Market 
Accounts
35%

Non-Interest 
Checking Accounts
38%

Business Solutions

RETIREMENT, INSURANCE AND INVESTMENT SERVICES

Northwest has increased assets under  
administration and management in recent years...

which has driven an increase in 
fee income from these business lines.

Northwest’s new insurance lines have also 
provided a significant boost to fee income.

ASSETS UNDER MANAGEMENT
in millions of dollars

RETIREMENT AND INVESTMENT SERVICES REVENUE
in millions of dollars

INSURANCE REVENUE
in millions of dollars

1,200

1,000

800

600

400

200

0

$1,142.2

$1,046.8

$718.7

$651.3

$808.9

2010

2011

2012

2013

2014

7

6

5

4

3

2

1

0

$6.2

$5.5

$4.0

$4.2

$4.5

2010

2011

2012

2013

2014

8
7
6
5
4
3
2
1

0

$7.4

$6.3

$3.7

$3.3

$2.6

2010

2011

2012

2013

2014

ASSET MIX
as a % of total assets

RETIREMENT AND INVESTMENT SERVICES REVENUE
as a % of total revenue

INSURANCE REVENUE
as a % of total insurance revenue

Investment
Services
20%

Investment 
Services 
16%

Property/Casualty
24%

Retirement Services
80%

Retirement Services 
84%

Employee Benefits 
76%

13

Personal Banking

14

OUR GOAL IS TO DELIVER THE HIGHEST QUALITY PERSONAL 

BANKING PRODUCTS AND SERVICES WITH MAXIMUM  

CONVENIENCE AND COMPETITIVE PRICING. 

Northwest offers a comprehensive array of financial tools to suit  

the way our customers live, work and play.

•  Checking, Savings and CDs

•  Online Banking and Bill Pay

•  IBM® Security Trusteer Rapport™

•  eStatementsPLUS

•  Mobile Banking with Mobile Deposit

•  Northwest Visa® Check Card with GO! Rewards

•  AuToMatic Deposit ATMs

•  55,000 free ATMs through the Freedom ATM Alliance®  

and Allpoint® networks

•  Credit Cards

•  Mortgage and Home Equity Loans and Lines of Credit

•  Consumer Loans and Lines of Credit

Personal Banking 

DEEPENING RELATIONSHIPS

Our strategy of increasing the 
number of services per household...

and decreasing the number of  
single service households...

creates meaningful customer relationships, 
reduces attrition and improves  
operating performance.

SERVICES PER HOUSEHOLD

# OF SINGLE SERVICE HOUSEHOLDS

# OF HOUSEHOLDS

3.056

2.908

2.941

2.846

3.00

2.75

2.711

2.50

2.25

2.00

100,000

90,000

88,991

84,641

80,000

70,000

60,000

81,319

78,058

73,997

300,000

297,957

295,596 292,397

288,747

289,185

275,000

250,000

225,000

200,000

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

INCREASING CHECKING BALANCES

Northwest has had great success in recent 
years in procuring new checking accounts...

while checking account balances have also 
increased significantly...

and provided significant levels of  
checking-related fee income.

# OF CHECKING ACCOUNTS

213,359

218,420

222,427

223,139

229,020

CHECKING ACCOUNT BALANCES 
in millions of dollars

$935.0

$963.6

$1,035.9

$867.9

$779.3

1,200

1,000

800

600

400

200

0

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

250,000

200,000

150,000

100,000

50,000

0

35

30

25

20

15

10

5

0

CHECKING ACCOUNT FEES 
in millions of dollars

$34.8

$32.3

$31.5

$31.2

$32.0

2010

2011

2012

2013

2014

15

Personal Banking

Building quality personal relationships emphasizing service, convenience and value

REMAINING A PREFERRED PROVIDER OF CONSUMER CREDIT

The mortgage and home equity portfolios have provided an attractive and stable yield during a period of low interest rates  
while losses remain relatively low due to our conservative lending practices and low average balances.

MORTGAGE PORTFOLIO YIELD VS.  
10-YEAR TREASURY YIELD AT DECEMBER 31

Mortgage yield

10-year Treasury yield

5.54%

5.27%

3.30%

4.83%

4.53%

4.43%

1.89%

1.78%

3.04%

2.17%

6

5

4

3

2

1

0

2010

2011

2012

2013

2014

CONSUMER LOANS

HOME EQUITY PORTFOLIO YIELD  VS.  
3-YEAR TREASURY YIELD AT DECEMBER 31
Yield on home equity loans

3-year Treasury yield

5.89%

5.64%

5.27%

4.89%

4.72%

1.02%

0.36%

0.36%

0.78%

1.10%

MORTGAGE & HOME EQUITY LOANS LOSSES  
as a % of total mortgages and home equities

0.25

0.24%

0.24%

0.24%

0.20

0.15

0.10

0.05

0.00

0.13%

0.11%

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

6

5

4

3

2

1

0

We were able to retain much of our consumer loan 
portfolio during the recent cycle of low demand...

while losses remained  
at manageable levels...

CONSUMER LOANS
in millions of dollars

$255.8

$245.7

$228.4

$228.3

$242.7

CONSUMER LOAN LOSSES  
as a % of consumer loans
2.65%

2.65%

2.20%

1.94%

1.64%

2.5

2.0

1.5

1.0

0.5

0.0

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

300

250

200

150

100

50

0

16

and yields remained attractive during  
a period of low interest rates.

YIELD ON CONSUMER LOANS  VS.  
3-YEAR TREASURY YIELD AT DECEMBER 31

11.30%

11.57%

11.98%

11.62%

10.76%

1.02%

0.36%

0.36%

0.78%

1.10%

2010

2011

2012

2013

2014

Yield on consumer loans

3-year Treasury yield

12

10

8

6

4

2

0

Investment Management and Insurance

DEDICATED TO TURNING FINANCIAL SUCCESS INTO FINANCIAL 

SECURITY, NORTHWEST HAS DEVELOPED A BROAD RANGE OF 

FINANCIAL SERVICES DESIGNED TO MEET THE INVESTMENT, TRUST 

AND INSURANCE NEEDS OF OUR CLIENTS.   

In doing this, we have achieved significant growth in personal assets  

under management and created new opportunities to leverage our 

relationships with bank customers. 

•  Investment Advisory

•  Financial Planning and Management

•  Trust and Estate Services

•  Brokerage

•  Retirement Accounts

•  Oil, Gas and Mineral Services

•  Education Savings

•  Property and Casualty Insurance

•  Life, Disability and Long-Term Care Insurance

17

Investment Management and Insurance

Assets under management have  
grown significantly in recent years...

as we have had success with 
customer acquisition...

leading to a growing source  
of fee income.

PERSONAL ASSETS UNDER MANAGEMENT 
in millions of dollars

# OF CLIENTS

INVESTMENT MANAGEMENT AND INSURANCE REVENUE 
in millions of dollars

$850

$703

$706

$639

$558

900

675

450

225

0

15,186

8,607

7,526

7,794

10,279

16,000

12,000

8,000

4,000

0

2010

2011

2012

2013

2014

2010

2011

2012

2013

2014

8

7

6

5

4

3

2

1
0

$8.0

$5.5

$4.6

$4.7

$3.5

2010

2011

2012

2013

2014

PERSONAL ASSET MIX
as a % of total assets under management

PERSONAL CLIENT MIX 
as a % of total clients

PERSONAL REVENUE MIX 
as a % of total Investment Management revenue

Trust 
33%

Brokerage
37%

Investment 
Advisory
30%

Trust
5%

Investment
Advisory
16%

Insurance
9%

Insurance
4%

Brokerage
24%

Trust
35%

Brokerage
70%

Investment 
Advisory
37%

18

Financial Data and Investor Information

19

Financial Data

CONDENSED CONSOLIDATED BALANCE SHEET 
(in thousands, except share data) 

ASSETS
Cash and cash equivalents   
Marketable securities available-for-sale
Marketable securities held-to-maturity
Loans receivable, net of allowance for loan losses of $67,518 and $71,348
Accrued interest receivable
Real estate owned, net
Bank-owned life insurance
Premises and equipment
Goodwill and other intangible assets
Federal Home Loan Bank stock, at cost
Other assets

TOTAL ASSETS

LIABILITIES AND SHAREHOLDERS’ EQUITY

Deposits
Borrowed funds
Advances by borrowers for taxes and insurance
Accrued interest payable
Other liabilities
Trust preferred securities
TOTAL LIABILITIES

Preferred stock, $0.01 par value, 50,000,000 shares authorized; no shares issued
Common stock, $0.01 par value, 500,000,000 shares authorized; 94,721,453 and 94,243,713  

shares issued and outstanding, respectively

Paid-in capital
Retained earnings
Unallocated common stock of Employee Stock Ownership Plan
Accumulated other comprehensive loss, net
TOTAL SHAREHOLDERS’ EQUITY
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY

      AS OF DECEMBER 31,

     2014

     2013

$ 

240,706
912,371
103,695
5,922,373
18,623
16,759
144,362
143,909
178,356
33,293
60,586
$    7,775,033

$    5,632,542
888,109
30,507
936
57,198
103,094
6,712,386
—

947
626,134
481,577
(21,641)
(24,370)
1,062,647
$    7,775,033

$ 

391,905
1,016,767
121,366
5,734,943
19,152
18,203
140,172
146,139
176,963
43,715
70,534
$    7,879,859

$    5,668,879
881,645
26,669
888
43,499
103,094
6,724,674
—

943
619,678
569,547
(23,083)
(11,901)
1,155,185
$    7,879,859

20

CONDENSED CONSOLIDATED STATEMENTS OF INCOME 
(in thousands, except share data) 

INTEREST INCOME:
Loans
Investments and interest-earning cash
TOTAL INTEREST INCOME

INTEREST EXPENSE:
Deposits
Borrowed funds

TOTAL INTEREST EXPENSE

Net interest income
Provision for loan losses
Net interest income after provision for loan losses

NONINTEREST INCOME:
Service charges and fees
Trust and other financial services income
Gain/(loss) on securities
Insurance commission income
Income from bank-owned life insurance
Other

TOTAL NONINTEREST INCOME

NONINTEREST EXPENSE:
Compensation and employee benefits
Premises and occupancy costs
Office operations
Processing expenses
Amortization of intangibles
Marketing expenses
Federal deposit insurance premiums
Other

TOTAL NONINTEREST EXPENSE

Income before income taxes
Income tax expense
NET INCOME

Basic earnings per share
Diluted earnings per share

YEARS ENDED DECEMBER 31,

2014

2013

$ 

282,050
21,568
303,618

$ 

286,977
25,749
312,726

$ 

25,322
31,265
56,587
247,031
20,314
226,717

36,383
12,369
4,930
8,760
4,191
5,942
72,575

115,967
23,455
14,721
26,671
1,323
8,213
5,193
19,992
215,535
83,757
21,795
 61,962

0.68
0.67

$ 

$ 
$ 

29,279
31,883
61,162
251,564
18,519
233,045

35,884
9,330
5,405
8,635
5,197
2,396
66,847

112,190
23,182
14,454
25,548
1,210
6,284
5,600
18,666
207,134
93,070
26,199
 66,559

0.73
0.73

$ 

$ 
$ 

$ 

$ 
$ 

2012

307,958
29,784
337,742

43,377
31,822
75,199
262,543
26,338
236,205

35,623
8,544
323
6,264
4,961
3,189
58,904

111,727
22,409
13,224
25,000
1,012
7,829
5,554
18,722
205,477
89,632
26,243
 63,389

0.68
0.67

21

Directors and Officers

Board of Directors
Northwest Bancshares, Inc. and Northwest Bank

Corporate Officers
Northwest Bancshares, Inc. and Northwest Bank

William J. Wagner
Chairman, President and Chief Executive Officer,
Northwest Bancshares, Inc.

William J. Wagner
President and  
Chief  Executive Officer

Ronald B. Andzelik
Senior Vice President,  
Chief Compliance Officer

Shawn O. Walker
Senior Vice President,  
Chief Marketing Officer

Deborah J. Chadsey
Attorney and Partner, 
Kavinoky Cook LLP

Timothy B. Fannin 
Retired Partner, 
Catalano, Case, Catalano & Fannin

Timothy M. Hunter* 
President and Chief Executive Officer,  
McInnes Rolled Rings

Dr. A. Paul King
Retired President, 
Oral Surgery of Erie

Dr. Richard E. McDowell
President Emeritus,
The University of Pittsburgh at Bradford

William F. McKnight 
Controller,  
Interstate Chemical Company 

John P. Meegan
Executive Vice President and Chief Operating Officer,
Hefren-Tillotson, Inc.

Sonia M. Probst
Retired Chief Executive Officer,  
Rouse Estate

Philip M. Tredway
President and Chief Executive Officer,  
Erie Molded Plastics, Inc.

*Mr. Hunter is a Director of Northwest Bank only.

Steven G. Fisher
Senior Executive Vice President,  
Chief Revenue Officer

John K. Beard
Senior Vice President,  
Retail Investment Services

Stephen M. Bell
Vice President,  
Facilities

William W. Harvey, Jr.
Senior Executive Vice President,  
Chief  Financial Officer

Richard K. Laws
Executive Vice President,  
Chief Legal Counsel, 
Corporate Secretary and 
CMS Enterprise  
Oversight Officer

Julia W. McTavish
Executive Vice President,  
Chief Human Resources Officer

Gerald J. Ritzert
Executive Vice President,  
Finance and Controller

Michael G. Smelko
Executive Vice President,  
Chief Credit Officer

Thomas J. Townsend
Executive Vice President,  
Chief Risk Officer 

David E. Westerburg
Executive Vice President,  
Chief Operations Officer

Andrew C. Young
Executive Vice President,  
Chief Information Officer

Douglas H. Bert
Senior Vice President, 
Senior Executive,
Insurance Services

Don J. Boetger
Senior Vice President,
Senior Executive,
Retirement Services

William M. Guthrie
Senior Vice President,
Senior Executive,
Wealth Management

John E. Hall
Senior Vice President,  
Consumer Lending

Neil R. Hoffman
Senior Vice President,  
Commercial Lending

Kevin G. Mizak
Senior Vice President,  
Chief Auditor

Vicki L. Stec
Senior Vice President,  
Bank Secrecy Officer

William C. Tarpenning
Senior Vice President,  
Mortgage Banking

Thomas K. Creal
Vice President,  
Credit Administration

Michael R. DelPrince
Vice President,
Finance

Barbara L. DeMontier
Vice President,  
Human Resources

Michael A. Doherty
Vice President,  
Commercial Loan 
Administration

W. Norman Ewing
Vice President,  
Systems and Programming

Dean C. Huya
Vice President,  
Loss Mitigation

Dorothy E. Lobdell
Vice President,  
Mortgage Lending

Edward A. Martone
Vice President,  
Human Resources

Donald E. Reed
Vice President,  
Finance and Treasurer

Melody Schott
Vice President,  
Delivery Channels

Eric D. Stoever
Vice President,  
Chief Technology Officer

James M. Swanson
Vice President,  
Deposit Operations

Deborah A. Vecellio
Vice President,  
Mortgage Servicing

Region Presidents
Northwest Bank

Nancy J. May 
Eastern Pennsylvania/Maryland

Julie A. Marasco  
Northwest Pennsylvania, Ohio

Christopher A. Martin  
Southwest Pennsylvania

James E. Martin  
Erie, Pennsylvania

Jonathan E. Rockey  
Central Pennsylvania

Jonathan P. Scalise  
New York

22

 
 
 
 
 
Investor Information

Corporate Headquarters:

Online Shareholder Access:

Common Stock Information:

100 Liberty Street
P.O. Box 128
Warren, Pennsylvania 16365
Telephone : (814) 726-2140
Fax : (814) 728-7716
www.northwest.com

Annual Meeting:

April 15, 2015, 11:00 a.m.
The Struthers Library Theatre
302 West Third Avenue
Warren, Pennsylvania 16365

Stock Listing:

Northwest Bancshares, Inc. common stock 
is traded on the NASDAQ Global Select 
Market under the symbol “NWBI.”

Stock Transfer, Registrar and  
Dividend Disbursing Agent:

Shareholder communications regarding 
change of address, change in registration 
of certificates, reporting of lost certificates 
and dividend checks should be directed to:

American Stock Transfer and Trust 
Company, LLC
6201 15th Avenue
Brooklyn, New York 11219
Toll Free : (800) 937-5449
Toll Free : (877) 777-0800
Fax : (718) 236-2641
Email : info@amstock.com
Web Site : www.amstock.com

Registered shareholders can access their 
account(s) online through American Stock 
Transfer & Trust Company, LLC at  
www.amstock.com. Here you can easily 
initiate a number of transactions and  
inquiries, as well as obtain important 
details about your holdings and general 
stock transfer information.

•   Update your mailing address
•   Access account information
•   Print a duplicate 1099 tax form
•   Combine/consolidate accounts
•   Request a replacement  

dividend check

•   Download stock transfer  
instructions and forms
•   Enroll in direct deposit of 

dividends

Financial Information:

The Annual Report on Form 10-K is 
filed with the Securities and Exchange 
Commission (SEC). Copies of this 
document and other filings, including 
exhibits thereto, may be obtained 
electronically at the SEC home page  
at www.sec.gov or through the  
Company’s website www.northwest.com.  
Copies may also be obtained, without 
charge, upon request by writing to the 
Company’s corporate headquarters.

Independent Auditors:

KPMG LLP 
Pittsburgh, Pennsylvania

Securities Counsel:

Luse Gorman, P.C.
Washington, D.C.

Year Ended December 31, 2014  
First quarter  
Second quarter  
Third quarter  
Fourth quarter  

Year Ended December 31, 2013  
First quarter  
Second quarter  
Third quarter  
Fourth quarter  

High  
$15.07  
 15.11  
13.86  
13.30 

High  
$12.95  
 13.58  
14.57  
15.05 

Low  
$13.66  
 12.77   
 11.99   
 11.86  

Low  
$12.04  
 11.98   
 12.88   
 13.15  

Cash Dividends Declared
 $ 0.23 
1.13
0.13
0.13

Cash Dividends Declared
 $ 0.00
0.24
0.13
0.13

Dividend Reinvestment &  
Direct Stock Purchase and Sale Plan:

Northwest Bancshares, Inc. is pleased  
to offer a Dividend Reinvestment  
and Direct Stock Purchase and Sale  
Plan through American Stock  
Transfer & Trust Company, LLC  
(the “Plan Administrator”). 

The plan provides both existing 
registered shareholders and interested 
new investors with a convenient method 
to purchase shares of Northwest 
Bancshares, Inc. common stock. 

If you are already a registered share-
holder or are interested in becoming 
one, you may access the plan material 
and enroll online at www.amstock.com 
by clicking on “Invest Online” under 
“Shareholder Services” or from  
our investor relations website at  
www.northwest.com. 

Alternatively, you may request a  
plan prospectus and enrollment 
application by calling American Stock 
Transfer & Trust Company, toll-free, at 
(877) 715-0499 or Northwest, toll-free, 
at (800) 859-1000 or (814) 728-7263.

Direct Deposit of Dividends:

Shareholders who do not reinvest 
their dividends may elect to have cash 
dividends directly deposited into their 
savings or checking account, thereby 
providing immediate access to funds 
and eliminating mail delays and lost or 
stolen checks. You may enroll online by 
accessing your shareholder account(s) 
at www.amstock.com or, to obtain 
an enrollment card, by calling the 
Company’s transfer agent, toll-free,  
at (800) 937-5449 or Northwest,  
toll-free, at (800) 859-1000.

Investor Relations:

William J. Wagner
President and Chief Executive Officer

William W. Harvey, Jr.
Senior Executive Vice President and  
Chief Financial Officer 

Shareholder Relations:

Ian R. Scott
Assistant Vice President,
Shareholder Relations and
Assistant Corporate Secretary
(800) 859-1000

23

 
 
  
Notes

In addition to historical information, this report may contain certain forward-looking statements that are based on assumptions and information currently available 
to  management,  including  assumptions  as  to  changes  in  market  interest  rates.  These  forward-looking  statements  are  subject  to  various  risks  and  uncertainties 
including, but not limited to, economic, regulatory, competitive, legislative and other factors affecting the company and its operations. Readers are cautioned not 
to place undue reliance on these forward-looking statements, as actual results may differ materially from those expressed or implied. Management has no obligation 
to revise or update these forward-looking statements to reflect events or circumstances that arise after the release of this report.  ©2015 Northwest Bancshares, Inc.

24

100 Liberty Street
PO Box 128
Warren, Pennsylvania 16365
(814) 726-2140
www.northwest.com