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Ocado Group

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FY2019 Annual Report · Ocado Group
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Changing the way  
the world shops
Ocado Group Plc  Annual Report and Accounts 
For the 52 weeks ended 1 December 2019

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Introduction

Our Purpose and Mission 

Changing the way  
the world shops

We are transforming shopping, using our unique knowledge and inspired culture  
to make it as easy and efficient as possible. Our innovative technologies and  
shared expertise deliver a continuous advantage to our partners, so that they,  
in turn, can deliver the best possible service to their customers.

Our Values 
Our values guide ways of working across our diverse network of 
business areas, building an engaged and mission-driven culture that, 
in turn, is best placed to deliver value for all our stakeholders. 

We are proud
We are proud
We are proud
of what we do
of what we do
of what we do

We are in it
We are in it
We are in it
together
together
together

We can be
We can be
We can be
even better
even better
even better

➔ Read more on page 63

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Back to contents26615  11 February 2020 7:16 am  Proof 3“ We have an unprecedented platform for growth.”notes-heading-level-onenotes-heading-level-twonotes-heading-level-threenotes-heading-level-fournotes-straplinenotes-text-body• notes-list-bullet• notes-list-bespoke −notes-list-dashd. notes-list-alpha5. notes-list-numbervi. notes-list-romanwwwHeadingHeadingHeadingTable plain textDefaultDefaultDefaultBackground123Border123Border123IN THIS REPORT224 Glossary227  Alternative Performance Measures229 Five Year Summary230  Shareholder Information230 Company Information04  Building on Our Heritage06 Building on Today08  Building for Tomorrow12  Group at a Glance13 Why Invest in Ocado?14  Progress in 201916 Q&A with Tim Steiner18 Chairman’s Statement20 The Marketplace24 Business Model27 Keeping Ocado at the Forefront28  Our Solutions Business30 Ocado Retail32 Strategy37  Key Performance Indicators40 Chief Financial Officer’s Review48 How We Manage Our Risks54  Corporate Responsibility58 Engaging With Our Stakeholders58 S172 Statement60 Our PeopleStrategic ReportOur Journey68 Chairman’s Governance Overview70 Corporate Governance Report – Board of Directors – Corporate Governance  Statement 201988 Leadership and Effectiveness – Nomination Committee Report92 Accountability –  Audit Committee Report98 Directors’ Remuneration Report138 Directors’ Report – Non-Financial Information StatementGovernanceGroup142 Independent Auditor’s Report151 Consolidated Income Statement152 Consolidated Statement of Comprehensive Income153 Consolidated Balance Sheet154 Consolidated Statement of Changes in Equity155 Consolidated Statement of Cash Flows156 Notes to the Consolidated Financial StatementsCompany210 Company Balance Sheet 211 Company Statement of Changes in Equity212 Company Statement of Cash Flows213 Notes to the Company Financial StatementsFinancial StatementsAdditional Information➔ Read more in this Report➔  Read more information online www.ocadogroup.comNAVIGATING THIS REPORTTim Steiner  Chief Executive Officer01Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  Ocado Annual Report 2019 Strategic.indd   111/02/2020   07:19:55Back to contents26615  11 February 2020 7:16 am  Proof 326615  6 February 2020 10:11 am  Proof 326615  6 February 2020 10:11 am  Proof 3Ocado Annual Report 2019 Strategic PAGE SHIFT.indd   2-306/02/2020   10:13:5426615  6 February 2020 10:11 am  Proof 326615  6 February 2020 10:11 am  Proof 3Ocado Annual Report 2019 Strategic PAGE SHIFT.indd   2-306/02/2020   10:13:54Our  Journey2019 has seen a shift in the centre  of gravity at Ocado Group.We have pivoted from being a pure play online grocer in the UK with a separate Solutions business to being a technology-led global software and robotics platform business providing a unique end-to-end solution for online grocery.“ We have never been in a better position to create value.”Tim Steiner  Chief Executive Officer01 Building on Our HeritageOcado Retail powered by technology➔ Read more on page 0402 Building on TodayOcado Solutions powering retailers➔ Read more on page 0603Building for TomorrowTechnology-focused innovation house➔ Read more on page 08Ocado Annual Report 2019 Strategic.indd   211/02/2020   07:19:55Back to contents26615  11 February 2020 7:16 am  Proof 326615  6 February 2020 10:11 am  Proof 326615  6 February 2020 10:11 am  Proof 3Ocado Annual Report 2019 Strategic PAGE SHIFT.indd   2-306/02/2020   10:13:5426615  6 February 2020 10:11 am  Proof 326615  6 February 2020 10:11 am  Proof 3Ocado Annual Report 2019 Strategic PAGE SHIFT.indd   2-306/02/2020   10:13:54“ We have never been in a better position to create value.”Tim Steiner  Chief Executive OfficerOcado Annual Report 2019 Strategic.indd   311/02/2020   07:19:56Back to contents26615  11 February 2020 7:16 am  Proof 326615  10 February 2020 11:48 pm  Proof 326615  10 February 2020 11:48 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   4-510/02/2020   23:51:5126615  10 February 2020 11:48 pm  Proof 326615  10 February 2020 11:48 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   4-510/02/2020   23:51:51Building on  Our HeritageOcado Retail powered  by technologyWe continue to invest in Ocado.com, currently the world’s largest dedicated online grocery retailer, with our joint venture partner M&S.Ocado.com is now one of nine global partners,  all amongst the most innovative and forward-looking grocers in the world, whose online businesses are, or will be, enabled by the  Ocado Smart Platform (OSP).010203OUR CUSTOMERSRetail customers58,000products in the range 99%order accuracy 04Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comOcado Annual Report 2019 Strategic.indd   411/02/2020   07:19:57Back to contents26615  11 February 2020 7:16 am  Proof 326615  10 February 2020 11:48 pm  Proof 326615  10 February 2020 11:48 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   4-510/02/2020   23:51:5126615  10 February 2020 11:48 pm  Proof 326615  10 February 2020 11:48 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   4-510/02/2020   23:51:5195%of deliveries made on time or early14%share of UK online grocery market05Annual Report and Accounts  Ocado Group plc  Ocado Annual Report 2019 Strategic.indd   511/02/2020   07:19:57Back to contents26615  11 February 2020 7:16 am  Proof 326615  10 February 2020 11:48 pm  Proof 326615  10 February 2020 11:48 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   6-710/02/2020   23:53:4126615  10 February 2020 11:48 pm  Proof 326615  10 February 2020 11:48 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   6-710/02/2020   23:53:41Building  on TodayOcado Solutions powering leading retailers worldwideThe global network of market-leading retailers partnered with Ocado Solutions is growing, and we are growing  with it.As we reach major milestones with our partners and  bring more retailers to the Ocado Smart Platform, we  are investing in our people and technology to ensure  our partners are able to offer great online experiences  to their customers, with the best possible economics.Our solutions are built to scale, both in terms of physical capacity as grocery online penetration grows worldwide and in terms of software capabilities as the market develops.010302+OUR PARTNERSMorrisons  •  Bon Preu  •  Groupe Casino  •  Sobeys  •  ICA Group  •  Kroger  •  Ocado Retail  •  Coles  •  Aeon9Ocado Solutions  Partners50+Customer Fulfilment Centres (CFCs)  committed(1)06Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comOcado Annual Report 2019 Strategic.indd   611/02/2020   07:19:59Back to contents26615  11 February 2020 7:16 am  Proof 326615  10 February 2020 11:48 pm  Proof 326615  10 February 2020 11:48 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   6-710/02/2020   23:53:4126615  10 February 2020 11:48 pm  Proof 326615  10 February 2020 11:48 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   6-710/02/2020   23:53:41Investmentin international CFCs in 2019 £71mInvestment in developing our OSP  solutions in 2019 £124m(1) Sizes vary. The number reflects sales capacity equivalent to this many standard-sized CFCs07Annual Report and Accounts  Ocado Group plc  Ocado Annual Report 2019 Strategic.indd   711/02/2020   07:19:59Back to contents26615  11 February 2020 7:16 am  Proof 326615  10 February 2020 12:47 pm  Proof 326615  10 February 2020 12:47 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   8-910/02/2020   13:38:4026615  10 February 2020 12:47 pm  Proof 326615  10 February 2020 12:47 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   8-910/02/2020   13:38:40Building for  TomorrowPioneering the future through disruptive innovationWe have a solid record of addressing many complex problems through cutting-edge innovation.Throughout our 19-year journey, we have built a rich technology estate and gained innovation assets – such as competencies, know-how and intellectual property – that are a source of competitive advantage.These innovation assets, specifically built for grocery, will enable current and future partners to future-proof their platform business. Our unique culture of serial disruption is a fundamental enabler of this future-proofing. Looking ahead, the network effect will be expanded, helping our partners to grow even faster.0102+03+92 patents granted in 2019 (vs 52 for 2018)B2B+Partners in multiple sectors4 strategic synergistic investments made  in 2019 08Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comOcado Annual Report 2019 Strategic.indd   811/02/2020   07:20:01Back to contents26615  11 February 2020 7:16 am  Proof 326615  10 February 2020 12:47 pm  Proof 326615  10 February 2020 12:47 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   8-910/02/2020   13:38:4026615  10 February 2020 12:47 pm  Proof 326615  10 February 2020 12:47 pm  Proof 3Ocado Annual Report 2019 Strategic ORIGINAL.indd   8-910/02/2020   13:38:40Contributed to 4 EMEA-wide innovation research partnerships09Annual Report and Accounts  Ocado Group plc  Ocado Annual Report 2019 Strategic.indd   911/02/2020   07:20:01Back to contents26615  11 February 2020 7:16 am  Proof 3Ocado Annual Report 2019 Strategic.indd   1011/02/2020   07:20:03Back to contents26615  11 February 2020 7:16 am  Proof 3ReportCONTENTS Strategic12  Group at a Glance13 Why Invest in Ocado?14  Progress in 201916 Q&A with Tim Steiner18 Chairman’s Statement20 The Marketplace24 Business Model27 Keeping Ocado at the Forefront28  Our Solutions Business30 Ocado Retail32 Strategy37  Key Performance Indicators40 Chief Financial Officer’s Review48 How We Manage Our Risks54  Corporate Responsibility58 Engaging With Our Stakeholders58 S172 Statement60 Our PeopleOcado Annual Report 2019 Strategic.indd   1111/02/2020   07:20:04Back to contents26615  11 February 2020 7:16 am  Proof 3Group at a Glance  OCADO TODAYTechnology Business Powering RetailersA technology-led, global, software and robotics platform business, with a strong  retail heritage. International SolutionsReflecting UK contracts with the  Ocado Retail joint venture and Morrisons, inclusive of both Solutions contracts and service agreements with Ocado Logistics for the provision of third party logistics and other servicesRetailUK SOLUTIONS AND LOGISTICSUK Solutions  & Logistics ➔ Read more on page 28Reflecting deals with international partners for the provision of OSP, so that they may lead in online grocery in their respective marketsINTERNATIONAL SOLUTIONS➔ Read more on page 28A pure play online grocery retailer, serving customers in the UK, now a 50:50 joint venture with M&SRETAIL➔ Read more on page 30Changing the way the world shops A dedicated team carved out from  the core, making strategic investments  in other verticals where Ocado  Group can leverage its technological  know-how to drive additional value opportunities in the medium to long termINNOVATION AND VENTURESVentures➔ Read more on page 21Innovation12Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comSTRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   1211/02/2020   07:20:04Back to contentsWhy Invest  
in Ocado?

Online is the fastest 
growing channel in most 
markets. We built our 
business specifically for 
this change in shopping 
behaviour – to benefit 
from, and to lead, the 
online revolution for  
our partners.
In our home market of the UK, we are 
seeing a fundamental shift in grocery 
shopping behaviours, as customers 
looking for improved service, convenience 
and value shift to online.

The continuing growth of online shopping 
is made possible by improved technology, 
while the customer experience has been 
enhanced by faster broadband and new 
generation mobile devices, both trends 
that can be seen globally.

A dedicated team carved out from  

the core, making strategic investments  

in other verticals where Ocado  

Group can leverage its technological  

know-how to drive additional value 

opportunities in the medium to long term

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 REASONS TO INVEST

01e

Grocery online is the fastest  
growing channel in most markets, 
but market share is still much 
lower than for general merchandise 
categories

02e

As we have built the world’s leading 
pure play online grocer, we have 
developed unique, proprietary, 
technology for the fulfilment of 
online grocery

➔ Read more on page 23

➔ Read more on page 24 and  25

03e

We package and license our leading 
technology to other retail partners 
globally as OSP 

04e

We retain a 50% share in the Ocado 
Retail joint venture, the fastest growing 
grocer in the UK market, an important 
test bed, and a valued partner

➔ Read more on page 25

➔ Read more on page 30

05e

OSP offers a superior customer 
experience and unparalleled 
efficiencies, allowing our partners 
to grow sales and win market share, 
profitably and sustainably

06e

Our model is based on a virtuous 
cycle of growth, investment and 
innovation, with network effects 
magnified as our customer base 
scales

➔ Read more on page 25

➔ Read more on page 26 and 27

07e

We are innovating so that our 
partners can lead in online grocery 
missions beyond the full basket 
shop

➔ Read more on page 34

08e

Our technological expertise is 
applicable beyond grocery 

➔ Read more on page 21

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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BRINGING THE BEST TOGETHER
Ocado Retail, a joint venture 
with M&S

Progress in 2019

Strategic Highlights

•  We formed a 50:50 joint venture with M&S to transform online 

grocery retail in the UK. As a result of this deal, Ocado Retail is in an 
even better place to grow strongly and Ocado Group has increased 
resources to both grow the Solutions business and innovate for 
partners, including the joint venture.

•  We signed our sixth and seventh international agreements to 
develop the OSP in Australia and Japan, with leading retailers 
Coles and Aeon. OSP will now power the online grocery business 
of nine of the world’s most innovative and forward-looking 
retailers: Ocado Retail, Morrisons, Bon Preu, Groupe Casino, 
Sobeys, ICA, Kroger, Coles and Aeon.

•  We expanded our partnerships in Canada and the UK, with both 
Sobeys and Ocado Retail, as the new joint venture, announcing 
further CFC commitments.

•  We continued to enhance the OSP, with the successful trial of 
Ocado Zoom for immediacy and the announcement of the 
first mini-sized CFC, both for Ocado Retail. As part of a bespoke 
ecosystem, these new propositions will enable our partners to 
serve new missions and geographies in their respective markets.

•  We continued to invest for the medium and long term. We 

implemented a robotic picking solution to start to assist on live 
customer orders at our Erith CFC and made our first strategic 
investments leveraging our technology expertise to support new 
opportunities for customers and partners in other verticals. 

➔ Read more on pages 34 to 36

Operational Highlights

•  Despite the impact of the Andover CFC fire on capacity, we maintained 

double digit order growth in Ocado Retail, demonstrating the 
resilience of the business. With growth, the business continues to 
achieve consistently high levels of customer service, remaining a 
market leader in punctuality of deliveries and order accuracy. As a 
result, Ocado Retail has grown sales significantly ahead of the UK 
market and taken market share. Active customer numbers have grown 
by 10.3% to 795,000 and orders per week now average over 325,000.

•  We have facilitated the growth of the UK business by adding 

further capacity to our network, using learnings from our third  
CFC in Andover to ramp our fourth CFC, in Erith, faster than 
originally envisioned. When at full capacity, Erith will be the largest 
automated warehouse for grocery anywhere in the world.

•  We continued to progress in delivering OSP to our partners. In 
Catalonia, Bon Preu began making online deliveries in the first 
half of 2019, with Morrisons continuing to roll out OSP store-pick 
software in stores throughout the year. The delivery of international 
CFCs is on track, starting from the first half of 2020 in France and 
Canada, with further sites committed in each of the US, Canada, 
Sweden, Australia and Japan.

➔ Read more on page 30 and pages 34 to 35

The 50:50 joint venture combines Ocado Retail’s leading UK 
online grocery service with M&S’s food innovation expertise and 
extensive customer base, to create an unparalleled proposition for 
the UK consumer. Powered by Ocado Group’s OSP and logistics 
services, the joint venture is set to continue to transform online 
grocery in the UK.

“  A transformative moment in the  

UK retail sector with the combination  
of two iconic and much-loved retail  
brands set to provide an unrivalled  
online grocery offer.”
Tim Steiner 
Chief Executive Officer

Ocado Retail
Contributes existing 
UK online grocery retail 
business, ocado.com

M&S
Provides all M&S’s fresh, 
own-brand products once 
the sourcing agreement 
begins (September 2020)

Joint Venture (Formed in August 2019)
•  Manages pricing, category mix, branded and own-label 

sourcing and marketing

• 

Invests in buildings for new CFCs and home delivery vans 

•  Service agreements with Ocado and M&S

Ocado Solutions 
New solutions contract inline 
with other global partners 

Financial proceeds
•  Expected £750m total 

consideration for M&S’s 
50% share 

•  Ocado will receive 50% of 
the joint venture’s profits

14

www.ocadogroup.com

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Ocado Group: a review of top line expectations for our four operating segments

Looking at recent performance and expectations for top line trends across operating segments

YESTERDAY

TODAY

TOMORROW

Revenue Group  A  (£m)

Revenues from 100% 
owned Retail business 
and Solutions revenues 
from operational 
Morrisons partnership

7
5
7
,
1
£

9
9
5
,
1
£

4
2
4
,
1
£

7
6
2
,
1
£

4
0
1
,
1
£

Revenues from fully consolidated 
Ocado Retail joint venture and fees 
for solutions and logistics services 
in the UK. Under IFRS15 upfront fees 
received from international partners 
are deferred until go-live

15 16 17 18

19

£1,757m 

Future inflection point, with growing proportion 
of revenues recognised from International 
Solutions partnerships as more CFCs go live  
and ramp up in partner markets

Revenue Ocado Retail  A  (£m)

Revenues from 100% 
owned Retail business

8
1
6
,
1
£

Revenues from fully consolidated 
Ocado Retail joint venture in the UK, 
in partnership with M&S

Full consolidation of Ocado Retail joint venture 
revenues will continue for at least five years.  
Thereafter, it is anticipated that control of the 
joint venture will pass to M&S and, when it does 
pass, it will consolidate the joint venture

7
6
4
,
1
£

7
1
3
,
1
£

2
7
1
,
1
£

6
1
1
,
1
£

15

16 17 18

19

Revenue Solutions Logistics – UK  A  (£m)

Fees received from UK 
partners, the Ocado 
Retail joint venture 
and Morrisons, for the 
execution of Solutions 
and logistics contracts

3
8
5
£

1
4
5
£

Fees received from UK partners, 
the Ocado Retail joint venture and 
Morrisons, for the execution of 
Solutions and logistics contracts

Fees received from UK partners, the Ocado 
Retail joint venture and Morrisons, will grow 
as these partners add capacity and scale their 
operational networks as they grow their online 
businesses

15

16 17 18

19

Revenue Solutions – International  A  (£m)

Fees invoiced from 
international partners 
that can be recognised as 
revenues under IFRS 15

1

1

Fees invoiced from international 
partners that can be recognised as 
revenues under IFRS 15

Future inflection point, with revenue building 
as CFCs go live and ramp in partner markets 
globally

£81.4m 

Fees invoiced to International 
Solutions partners

15 16 17 18

19

A  See Alternative Performance Measures on pages 227 and 228.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Back to contents 
26615  11 February 2020 7:16 am  Proof 3Q What are the main benefits of Ocado’s joint  venture with M&S?A The joint venture with M&S puts each area of the business in a better position to grow. As a leading online grocer in the UK, Ocado Retail will now also benefit from M&S’s well-known expertise in food innovation and quality and their sizeable customer base that hasn’t been able to shop M&S online until now. The business will still be powered by OSP and the increased resources from the deal will enable our Solutions business to grow and innovate faster, for Ocado Retail and all  our partners around the world.Q What is the overall impact of the fire at Andover?A The fire at Andover saw us lose around 10% of our capacity, impacting on Ocado Retail’s ability to grow in the near term. We had to write off Andover CFC entirely, with the associated impact on profits. Importantly, we expect business disruption and the asset write-off to be covered by insurance. We have also been able to recover to levels of growth approaching those achieved before the fire at a much faster rate than most people expected. We achieved this by driving incremental volumes through our mature CFCs and through a deal with Morrisons in which they have agreed to give up their right to capacity at Erith until February 2021. It was a terrible event, but one through which we have taken away important practical learnings regarding site build and collaboration with local services, as well as a renewed appreciation for the resilience of the model and the people working to find solutions in our business.Q How can you ensure you are capable of building over thirty CFCs in the next three to four years?A We don’t underestimate the challenges in scaling to execute for our partners over the next several years. It is a challenge of velocity; we have successfully built and scaled CFC operations in the UK, but now we need to do this many times over, globally. We’ve reorganised the entire business around mission-focused delivery to do just this, to ensure effective collaboration and minimise any bottlenecks. We’ve invested heavily in building out our technology talent in the areas we know, to ensure we have the capacity to deliver on our promises. And we’re building out new capabilities in client services  so that we can serve our clients 24/7, in their own languages, both on and off the ground. We do benefit from longer lead times on these projects, and we’re continuously building our experience. Of course, every learning we get from one project we bring into the next.Q How are investments outside of grocery being considered?A Over the last two decades we have developed an extensive technological real-estate. Now we have the chance to leverage that expertise to support new opportunities to create value in the medium to long term. These investments can be in areas tangential to our core mission in grocery, where our know-how can help accelerate innovation and growth, to seed new opportunities for partners in the future. They can be opportunities outside of grocery where our technology can be a disruptive force in another vertical. We haven’t set aside a specific pool of capital dedicated to these investments. They will be on a case by case basis, and where we see a real opportunity for significant future returns.with Tim Steiner Chief Executive OfficerScaling the business to execute for our partners is a challenge of velocity“We have never had as many opportunities to grow as we do today. As we look to successfully scale our business and deliver outstanding execution to our partners, our challenge will be to select and prioritise the most attractive of these opportunities.”Tim SteinerChief Executive Officerwww.ocadogroup.comSTRATEGIC REPORT16Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comOcado Annual Report 2019 Strategic.indd   1611/02/2020   07:20:19Back to contentsOcado Annual Report 2019 Strategic.indd   17

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Back to contents26615  11 February 2020 7:16 am  Proof 3It has been a period of innovation for the Ocado Group and we are proud to report  on another momentous year.In the following pages of this Strategic Report, we describe to you how the centre of gravity of Ocado  is shifting.We have always been a Company that prides itself on being agile and responsive and this year we have demonstrated this through a number of innovative partnerships and transactions. We have pivoted from being a pure play online grocer in the UK with a separate Solutions business to being a global software and robotics platform business providing a unique end-to-end solution for online grocery. At the same time, we recognise the impact that we have on communities and the environment. While it has been a year of innovation and rapid progress, we are focused on our plans for the future and on keeping Ocado at the forefront of technology. “ We have always been a company that prides itself on being agile and responsive and this year we have demonstrated this through a number of innovative partnerships and transactions.”Lord RoseChairmanThe world is changing fast, driven by different shopping habits and ever more advanced technology for the consumer. Grocery is the largest of all retail segments and is continuing to move online. We are well positioned to take advantage of these long-term structural trends for the benefit of all our stakeholders. We want to continue to offer our customers better choice, better quality and better standards.The business is changing and the decision to sell 50% of the Ocado Retail business to M&S gives Ocado.com the tools it needs to grow faster, while also providing Ocado Group with the resources it needs to improve the platform and to focus on execution for our Solutions partners. I am  delighted to welcome Melanie Smith, the new CEO of Ocado Retail; she talks on page 30 about the future of Ocado Retail and further unlocking the potential of this business.The year was not without its challenges and in February we reported on a devastating fire at CFC3 in Andover. Thankfully, this fire did not lead to any injuries but it did affect the livelihoods of many and we are grateful for the work of the first-responders as well as our colleagues who have worked tirelessly to mitigate the impact of the fire on customers and the local community. Despite the loss of one of our four CFCs, Ocado Retail sales increased significantly again in 2019, which is testimony to the resilience of the business and the people who work in it. Following this fire, Ocado has been seeking additional capacity within its existing network of CFCs to maintain the quality of the customer experience and to allow the business to continue to grow, while at the same time investigating the longer term steps to replace the lost capacity from CFC3.Chairman’s Statement18Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comSTRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   1811/02/2020   07:20:30Back to contents26615  11 February 2020 7:16 am  Proof 3As a global business we are changing and evolving as the markets that we operate in change; however, we do so with a strong awareness of the risks and demands that are placed on us. For our Solutions business we are acutely aware of the significant costs of investments into our technology and engineering capabilities and equipment. There are also execution and innovation risks to our Solutions business which is why we have teams in place to guide the implementation plans for the new CFCs for our Solutions partners. For our Retail business there are challenges particularly in light of the current UK grocery market and the uncertainties surrounding Brexit. These principal and emerging risks are discussed in great detail on pages 48 to 52.The Board and I recognise that in order to provide the best service we must identify our stakeholders and ensure that we are in tune with their needs and continue to engage with them. We report further on this on pages 58 to 59. We believe that our long-term strategy is aligned with our Company culture and recognise companies have to collaborate to put the best teams together to achieve their aims. We continue to invest in recruiting and retaining talented people throughout the Group, with an increasing focus on technology and engineering to achieve our overall aims and to ensure that we continue to create long-term shareholder value for Ocado. I would like to thank all my colleagues for their hard work and dedication over the last twelve months. We continue to have corporate responsibility as a key focus with the environment, community and governance issues reported on throughout this Annual Report. We are always looking to make improvements to our operating model and our working practices to ensure that we, and our partners, can grow in the most sustainable way. This year we increased our usage of electricity from zero carbon sources and I am pleased to report that there has been a reduction in our carbon emissions in both absolute terms and on a per order basis. In terms of waste, we believe Ocado has the lowest food wastage in the industry.We look forward to the year ahead and to building on our heritage. We remain committed to our mission to “change the way the world shops” and our strategy of getting our partners to the leading position in their countries by being the most advanced technology-led grocery platform business.KEY ACTIVITY IN THE YEAR• November 2019: Ocado Group announced CFC6, its first mini CFC, in Bristol.• November 2019: Ocado Solutions – Agreement with Aeon to partner to develop Aeon’s online grocery business in Japan  using the OSP.• August 2019: Ocado Retail joint venture agreement with  M&S completed.• July 2019: Ocado Group announced its fifth CFC in Purfleet. • June 2019: Ocado Ventures – Vertical farming agreement to create a strategic three-way joint venture with 80 Acres Farms Inc and Priva Holding BV each a leading participant in the vertical farming industry.• June 2019: Ocado Ventures acquired a majority stake in Jones Food Company, Europe’s largest operating vertical farm.• May 2019: Ocado Solutions announced that Sobeys Inc are to build a second Customer Fulfilment Centre in Pointe-Claire, Montreal.• March 2019: Ocado Group announced an agreement with Coles Group Ltd (“Coles”) to partner with Ocado Solutions to develop Coles Online’s grocery business in Australia using OSP.• March 2019: Ocado Zoom goes live, Ocado’s first immediacy service offering delivery within 60 minutes of an order being placed.• February 2019: Ocado Group announced that it had entered into arrangements with M&S to establish a new 50:50 joint venture comprising Ocado Retail, supported by a new partnership for solutions services underpinned by the OSP and the provision of branding and sourcing from M&S.Lord RoseChairman 11 February 202019Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   1911/02/2020   07:20:33Back to contentsT
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The Marketplace
The Ecosystem We Operate In

THE GLOBAL GROCERY MARKET

Trends Affecting the Grocery Industry 

The global market we operate in represents around

50%

of all retail sales

The global food distribution market is worth

£5.6 trillion

Roughly

30%

of all supply chains costs are spent on  
warehousing and last mile delivery

By 2024, the global grocery retail market will expand  
by approximately

£2.5 trillion

due to growth in both population and spending power(1)

Through 2024, global online grocery sales will grow  
at a  CAGR of 

15%

compared to 6% for the overall grocery market(2)

Societal Shifts
Ageing population, urbanisation, time poverty, 
health and well-being

3.1%

annual growth rate of 
the convenience market(3)

£48.2bn

projected market value of 
the convenience channel  
by 2024(3)

How Are Markets Responding?
As societal shifts drive new definitions of convenience for 
consumers, retailers have to adapt to meet heightened 
expectations of service. This requires a model with the flexibility to 
serve customers exactly what they want, when they want it,  
for a reasonable price, across an evolving spectrum of missions 
from the big basket shop to immediacy. 

Time Poverty
With more dual income households and increased awareness 
about the importance of good nutrition, consumers are looking 
for affordable ways to reduce time spent on grocery shopping 
without compromising on quality or choice.

What This Means for Ocado Group Today

By delivering market leading levels of both punctuality and order 
accuracy, with unparalleled range and freshness, OSP enables 
partners to take the time and frustration out of grocery shopping 
for their customers. This leading customer offer will drive improved 
loyalty, enabling our partners to take increased share online in their 
markets, in turn driving increased volumes through the OSP.

What This Means for Ocado Group Tomorrow

With the successful trial of Ocado Zoom in London, Ocado Group is 
now bringing that award-winning service to immediacy shopping 
missions, enabling retailers to serve their customers across the full 
range of grocery missions in an evolving market.

➔ Read more on page 34

(1)  Source: The Institute of Grocery Distribution (IGD) (£2.12 trillion at current  

exchange rate).

(2)  Source: https://www.ascentialedge.com

(3)  Source: The Institute of Grocery Distribution (IGD) Research, 2019

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Trends Affecting the Grocery Industry 

Applying Our Technology in Other Verticals

Transformative Technology
Artificial Intelligence, Robotics, Big Data, Digital Twins  
and the Internet of Things

50+

items can be bought in 
three minutes thanks to our 
instant shop algorithm(4)

620,000

simulations were run last 
year, covering over 2 million 
hours of warehouse run 
time(5)

How Are Markets Responding?
We live in a world of increasingly high consumer expectations. 
Trends like immediacy and personalisation are having a major 
impact on society. Today, consumers want to shop in tailored 
online stores, and to have the widest, freshest range of produce 
delivered to their door in short time frames. There is no room  
for error.

Innovation
These market trends have been key drivers behind advancements 
in Artificial Intelligence (AI), robotics and automation. There are 
interesting opportunities to explore in areas like dark kitchens, 
vertical farms and even autonomous vehicles.

LIKELY

Similar Technology

•  General Merchandise

•  Other Logistics Verticals

POSSIBLE

Modified Technology

•  Parcel Sortation

•  Freight and Baggage Handling

•  Car Parking

•  Vertical Farming

ASPIRATIONAL

Adapted Technology

•  Port Operations

•  Rail Yard Operations

•  Configurable Buildings

What This Means for Ocado Group Today

What This Means for Ocado Group Tomorrow

Our capabilities in “Digital Twins” permit us to uncover new, highly 
optimised paradigms for our platforms that might otherwise have 
remained out of sight. Looking ahead, our investment in businesses 
like robotics start-up Karakuri and virtual farm companies Infinite 
Acres and Jones Foods opens the door to new innovations in highly 
synergistic areas.  

Artificial Intelligence

Our capabilities in AI enable our customers to make their orders 
exceptionally quickly in personalised virtual stores, making the online 
shopping experience more enjoyable than ever before. In the last 
mile, our AI optimises van delivery routes in real-time so that the 
routes we drive tomorrow will be even more efficient than the ones 
we drive today. 

Automation and Robotics

We have developed some of the most advanced robotics and 
automation capabilities available. We believe our unique bots and 
new suction cup technology will allow us to automate the picking 
and packing of customer orders, to deliver a wide, fresh range of food 
quickly, predictably, and with the lowest rate of food waste in the 
industry. We are constantly optimising our offerings by using our data 
to produce “Digital Twins” of our physical and digital assets, which  
allow us to derisk their testing, evaluation and optimisation.

➔ Read more on page 36

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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The Marketplace
The Ecosystem We Operate In

Trends Affecting the Grocery Industry 

Resource Resilience
Efficiency, future workforce and skill gaps

1,600

Ocado Technology 
Employees, 2019

How Are Markets Responding?
Climate change, protecting the planet, health and wellbeing are all 
defining issues of our time. Waste, transport and packaging, within the 
marketplace we operate, are all areas where Ocado’s technology and 
solutions can make a real difference to grocery and other industries  
we may serve going forwards.

Our centre of gravity has shifted from our heritage as the world’s leading 
pure play online grocery retailer, to being a global technology solutions 
provider. Competitors within the grocery market are making moves 
towards tackling these key issues, but our approach and focus on 
technologies and solutions sets us apart and positions us to better deal 
with these important challenges.

With technology at the heart of many industry responses the importance of 
knowledge and attracting, inspiring and retaining the best talent is of high 
importance. Our competitors are also looking to attract talent but Ocado’s 
brand, focus on innovation and global network will enable us to invest to 
develop skills and build workforces to support our hunger for ideas and 
technologies. We are now a technology-led global software and robotics 
platform business; a FTSE 50 company that’s constantly growing.  

Operating Sustainability
Working with wider industry to drive change gives advantages of 
scale. Collective action such as “Better Retail, Better World”, a BRC 
initiative, works to make real, demonstrable achievements in some  
of the biggest global challenges facing us.

Efficiency is at the heart of our business model, proven by our low food 
waste figures and continued carbon intensity measure improvements.

What This Means for Ocado Group Today

Ocado today is at the heart of a club of retailers for whom we are 
innovating to “change the way the world shops”.

Online is the fastest growing channel in most markets. We built our 
business specifically for this change in shopping behaviour – to benefit 
from, and to lead, the online revolution for our partners/clients.

We transform shopping to make it as easy and efficient as possible for 
consumers and our partners/clients. By designing and creating new 
technologies, for all our customers, we put efficiency at the heart of 
our business while delivering the best solutions to combat climate 
change and reduce the use/consumption of the world’s resources.

These beliefs and strategies are also helping us grow our own 
workforce globally, increase our retail customers as well as our OSP 
clients and as a result our workforce requirements are changing. 
Technology driven solutions require the brightest minds and attracting 
the talent of tomorrow is critical to our delivery of our missions.

The grocery and technology marketplace is responding and the battle 
between companies to have the best people is on. Ocado’s ability to 
attract and retain that talent is a priority. Some will struggle to fill the skill 
gaps that exist; at Ocado we are setting ourselves up as a global business 
and brand that will train and support learning, career development and 
opportunities to work at the cutting edge of technology.

What This Means for Ocado Group Tomorrow

The Ocado of tomorrow is a “technology house”, drawing on the 
Ocado brand and investing in developing our talent to continue 
the drive for innovation, efficiency and customer service. We will 
continue to disrupt the market with investments in our core business 
technologies as well as other future areas of focus like vertical farming.

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26615  11 February 2020 7:16 am  Proof 3THE ONLINE GROCERY MARKET WORLDWIDEThe online channel is the fastest growing channel in most developed grocery markets worldwide. The digital world typically evolves faster than the physical world, and new generations of shoppers will be more likely to view online ordering as the norm.By 2024 European online grocery sales will grow by68%(1)By 2024 North American online grocery sales will grow by101%(1)By 2024 Asia Pacific online grocery sales will grow by108%(1)The Options for Grocery RetailersAside from the choice of developing online capabilities in-house, retailers have three main options when considering how to grow and manage their online proposition:1 Store pick: Fulfilment is done at a local level, in either  a live store environment or using some automation.2 Outsourcing to third parties: A customer orders from their chosen retailer, and their shopping is delivered through a third-party shopping service.3 Centralised fulfilment centre: A customer orders from their chosen retailer who operates through partly or fully automated facilities of different sizes. Ocado Solutions provides the only complete, fully automated, package with all the proven mechanical handling equipment and software needed, whatever the optimal size for the customer need.What This Means for Ocado Group TodayOcado Group is well placed to capitalise on the accelerating shift to online channels, using both its considerable experience in grocery retail and technological expertise to change the way the world shops in partnership with leading grocery retailers on a global scale.The addressable market for OSP presents a long runway for growth £3.5bn–£17.5bn fee opportunity£70bn£175bn£350bn10%25%50%£7.6tn global grocery£2.8tn key markets(2)£0.7tn 25% share% of £0.7tn market online(2) Source: Company information, Planet Retail. Note: M&S and joint venture sales 100% online. All countries with a GDP per capita of above $25k and a population over 5 million (excluding Saudi Arabia)What This Means for Ocado Group TomorrowAs an increasing proportion of grocery shopping missions at OSP partners migrates to the online channel, Ocado Group benefits from more resources to invest for further innovation. This both attracts new partners and means that the Group and its partners can continue to lead the market for consumers in grocery online. (1) Source: https://www.ascentialedge.com23Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   2311/02/2020   07:20:41Back to contents26615  11 February 2020 7:16 am  Proof 3Business ModelDepth of Our Online Experience01Ocado Retail Throughout our history, our entire attention has been on developing the best possible online grocery operation. This single-minded focus has enabled us to develop market leading logistics and physical infrastructure solutions, driven by proprietary technology and innovation. We have added and grown numerous capabilities within our business to develop and refine our end-to-end platform solution.OSP comprises technology and infrastructure solutions that have been developed with the benefit and experience of operating them as a retailer. Unlike third party providers of products, services and software, we are a retailer, and our systems, processes and hardware have evolved over many iterations in a live retail environment.Building on Our HeritageDepth of Our Online  ExperienceOur AssetsOur business is built by passionate people who can find solutions to problems, and go the extra mile to deliver a high quality service. Our technology and engineering development teams are crucial to our ability to improve and advance our intellectual property rapidly, allowing us to maintain technological leadership.Our People➔ Our culture and values connect, guide and inspire our people. Read more about our values in the People section on page 63Intellectual Property➔ Read more on page 36Nineteen years of learning, research and development have enabled us to build the world’s most advanced end-to-end e-commerce, fulfilment and logistics platform for online grocery. Our cutting-edge IP, which spans our entire technology estate, has played a crucial role in making this solution the most advanced available. Our IP is a fundamental source of our competitive advantage and we take rigorous measures to protect it. Our patent attorneys and IP lawyers also work closely with technical teams on the ground to make sure we continue to find and protect the important inventions which add value to the company, now and in the future.TechnologyWe build in-house almost all of the technology that powers our world-class systems and solutions, which span the intersection of physical and digital worlds. Due to the sheer complexity involved in picking, packing and delivering a vast range of online groceries, we have developed some of the world’s most advanced capabilities in AI, robotics, data science, simulation, digital twins, vision systems and  many others.24Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comSTRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   2411/02/2020   07:20:44Back to contents26615  11 February 2020 7:16 am  Proof 3Continuously ImprovingChanging The Way our Partners’ Customers ShopCustomisable Service OfferingContinuously Improving Our Proposition02End-to-end, scalable solutionsThe number of market leading retailers partnered with Ocado Solutions continues  to expand, with nine grocery retailers around the world now partnered with us. Building  on the success of Ocado Retail, OSP is designed to enable the best possible economics  for our partners, online businesses, with great online grocery experiences for their customers.Ocado Smart PlatformFuture-proofOSP can be configured to the unique needs of individual partners and is built to help them thrive in a rapidly developing market for grocery online.Our modular physical infrastructure allows our partners to scale fulfilment capacity as their online business grows, while our end-to-end software and technology systems are regularly updated to absorb new innovations in the development pipeline for Ocado Technology.The platform harnesses Ocado’s success in grocery e-commerce over two decades. It is driven by our capacity to innovate ahead of the market and our experience of building online retail market share in grocery.Continuously ImprovingChanging The Way our Partners’ Customers ShopBuilding on TodayOSP-powered last-mile routing technology optimises delivery efficiency, customer service excellence and punctuality. Once picked, customer orders  can be delivered to customer kitchen tables, or made available at pickup points  or handed to couriers for outsourced delivery. 3Optimised Last MileRetailer’s online customers visit retailer’s websiteOur automated fulfilment solution includes our state-of-the-art grocery automation system. Ocado’s fulfilment ecosystem includes CFCs across a range of sizes, with each utilising space more efficiently than traditional store-based fulfilment methods. They enable a superior customer value proposition by shortening customer order lead times and improving picking quality and accuracy. It provides better productivity even at lower volumes and allows for continuous development.Our proprietary store pick software also provides a flexible, asset-light way to start or expand e-commerce reach. It can be deployed in combination with automated fulfilment to cover a wider geography and allows for continuous development.Fulfilment Capabilities2OSP allows our partners to offer multiple shopping channels to their customers. They offer personalised shopping experiences, as well as seamless search and order placement. These are underpinned by advanced data science, including proprietary search and recommendation algorithms. They also provide suppliers with unique targeting opportunities.Webshop, mobile apps, voice ordering1Depth of Our Online  ExperienceChanging the Way our  Partners’ Customers ShopCustomisable Service OfferingIncreased  InvestmentStock Code: OCDO 25Annual Report and Accounts  Ocado Group plc  Ocado Annual Report 2019 Strategic.indd   2511/02/2020   07:20:44Back to contentsBack to contents

26615  11 February 2020 7:16 am  Proof 3Continuously ImprovingChanging The Way our Partners’ Customers ShopCustomisable Service OfferingContinuously Improving Our Proposition02End-to-end, scalable solutionsThe number of market leading retailers partnered with Ocado Solutions continues  to expand, with nine grocery retailers around the world now partnered with us. Building  on the success of Ocado Retail, OSP is designed to enable the best possible economics  for our partners, online businesses, with great online grocery experiences for their customers.Ocado Smart PlatformFuture-proofOSP can be configured to the unique needs of individual partners and is built to help them thrive in a rapidly developing market for grocery online.Our modular physical infrastructure allows our partners to scale fulfilment capacity as their online business grows, while our end-to-end software and technology systems are regularly updated to absorb new innovations in the development pipeline for Ocado Technology.The platform harnesses Ocado’s success in grocery e-commerce over two decades. It is driven by our capacity to innovate ahead of the market and our experience of building online retail market share in grocery.Continuously ImprovingChanging The Way our Partners’ Customers ShopBuilding on TodayOSP-powered last-mile routing technology optimises delivery efficiency, customer service excellence and punctuality. Once picked, customer orders  can be delivered to customer kitchen tables, or made available at pickup points  or handed to couriers for outsourced delivery. 3Optimised Last MileRetailer’s online customers visit retailer’s websiteOur automated fulfilment solution includes our state-of-the-art grocery automation system. Ocado’s fulfilment ecosystem includes CFCs across a range of sizes, with each utilising space more efficiently than traditional store-based fulfilment methods. They enable a superior customer value proposition by shortening customer order lead times and improving picking quality and accuracy. It provides better productivity even at lower volumes and allows for continuous development.Our proprietary store pick software also provides a flexible, asset-light way to start or expand e-commerce reach. It can be deployed in combination with automated fulfilment to cover a wider geography and allows for continuous development.Fulfilment Capabilities2OSP allows our partners to offer multiple shopping channels to their customers. They offer personalised shopping experiences, as well as seamless search and order placement. These are underpinned by advanced data science, including proprietary search and recommendation algorithms. They also provide suppliers with unique targeting opportunities.Webshop, mobile apps, voice ordering1Depth of Our Online  ExperienceChanging the Way our  Partners’ Customers ShopCustomisable Service OfferingIncreased  InvestmentStock Code: OCDO 25Annual Report and Accounts  Ocado Group plc  Ocado Annual Report 2019 Strategic.indd   2511/02/2020   07:20:4426615  11 February 2020 7:16 am  Proof 3Continuously Improving Our PropositionEnhancing Our Platform03Building on TomorrowContinuously Improving Our PropositionEnhancing Our PlatformOur OutputsPartnersIn the short to medium term: We offer our retail partners a faster, more flexible and more cost-efficient way of operating online grocery retail.In the long term: We continue to innovate across the platform, software and hardware. This means driving continued efficiency improvements in the core as well as working on step change innovations, in grocery or synergistic fields, to further enhance the competitive advantage that OSP brings to partners.Our PeopleIn the short to medium term: We invest a significant amount of time and resources in recruiting talented employees and developing their skills, aiming to make Ocado an employer of choice.In the long term: Our success is dependent on hiring employees globally. Our focus on growing and developing our people is a key message that we use to attract and retain the highest quality talent. We also remain committed to continuing to provide a competitive compensation package inclusive of salary, pensions and other benefits.Society and EnvironmentIn the short to medium term: OSP enables market-leading waste efficiency. In the UK, we continue to improve our carbon efficiency and maintain a near closed-loop recycling programme for the plastic bags used in deliveries.In the long term: By leveraging the OSP, our partners can reduce their waste in both their own supply chains and customers’ homes. On a global scale, investments like that in vertical farming have real potential to increase the quality of fresh food consumed while materially reducing the environmental impact of getting that product to consumers.ShareholdersIn the short term: We are investing heavily today to scale the Solutions business and develop the OSP platform, actively building future value.In the long term: The addressable market opportunity in online grocery is huge, facilitating a long runway for growth. The technological know-how that we have developed is also applicable outside of grocery and we will seek the most compelling opportunities to leverage our expertise to drive future value in other verticals.We Create Value for:Our Virtuous CycleThe nature of OSP’s worldwide partnership club enables learnings from each of our partners’ markets to be absorbed into the platform, with new capabilities becoming available to all.These insights, coupled with the expertise and output of Ocado Technology, mean that both our partners and their customers will benefit from a globally optimised experience, channelled through innovation experts with a dedicated focus on grocery e-commerce.The model below illustrates how we take our capital inputs and, through increased investment, are able to enhance our platform. An enhanced platform not only allows faster growth for our partners but is attractive for prospective partners.We are continuously enhancing our service offering to maintain and develop OSP. Innovation is business as usual with a lot of cutting-edge development being carried out within our core technology teams working on OSP. In addition, our platform research department works on developing advanced capability for future-proofing the OSP.Meanwhile, our 105 department seeks to invest in technologies that could be game-changing in the future.ENHANCED PLATFORM As we enhance OSP, it becomes more attractive to prospective partners.MORE PARTNERS With increased scale, we are able to continuously invest in our people, our technology and our platform, to ensure we maintain a leadership position in the market for the long term.INCREASED INVESTMENT Ocado’s innovations and the scalability of our solutions enable our partners to increase volumes and capture market share as online grocery penetration grows.FASTER PARTNER GROWTH Enhanced  PlatformIncreased  InvestmentMore PartnersFaster partner growth26Annual Report and Accounts  Ocado Group plc  Stock Code: OCDO STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   2611/02/2020   07:20:45Back to contentsBack to contents

26615  11 February 2020 7:16 am  Proof 3Keeping Ocado Group at the ForefrontOur focus on being a technology-led business, working with like-minded, forward thinking, pioneering business partners will keep Ocado Group at the forefront – developing tomorrow’s technologies while simultaneously creating new opportunities.Our proprietary technology, future innovations and the increasing scale of our partnerships supports our leading global position. Our  competitive advantage is reinforced by the strength of the collective which today stands at nine partners and ourselves.  This network positions us and our partners as “innovators” within the technology curve.Network Effects: As the number of partners on the platform grows, we have more resources and rationale to innovate faster, to the benefit of all current and prospective partnersInsight: Analysing data to continuously improve operationsIdea Generation: Our global partners have the same thirst for innovation, and can share ideas in a collaborative processOutcomes: Our end-to-end solution brings tailored and differentiated solutions to each market, enabling partners to serve a market-leading customer offer to drive future growthEfficient: As we drive more automation in the platform, stripping out labour time and cost, the competitive advantage that OSP offers partners will continue to increasewww.ocadogroup.com27Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   2711/02/2020   07:20:46Back to contentsT
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Partnering With Leading Retailers

How We Typically Structure These Deals*

We offer the world’s grocery retailers a unique, scalable, custom 
end-to-end e-commerce and fulfilment solution. We are building 
a platform that we expect to bring them market leading efficiency 
with the best possible operational economics, consumer experience 
and service. This ensures their continuing competitiveness against 
challengers, big and small.

We partner with grocery retailers that can become market leaders 
online, allowing us to be with the largest player in any given market. 
The greater the potential of each retail partner, the higher the value 
generated in the medium to long term.

We Offer These Partners:

•  Software: a cloud-based architecture that allows us to deploy 

the constantly updating OSP.

•  Fulfilment hardware: warehouse automation that can grow in 

a modular way.

•  Services and support: account management and support 
services to enable a smooth launch and ongoing support.

•  Short-term: The signing-on fee is payable immediately when a 

new deal is signed.

•  Medium-term (0–2 years): The CFC preparation fees reflect the 
future size of the CFC and the costs associated with adapting the 
platform to the needs of the partner.

•  Long-term (2+ years): Capacity-related fees which grow as the 

partner takes on more capacity.

*  Due to IFRS 15, we will only recognise these fees as revenue once the solution has 

gone live.

Sobeys
Developing two CFCs for
the areas of Greater Toronto
and Montreal

Morrisons
Two existing CFCs (including Erith*)
and store pick fulfilment (for 
regions not served by CFCs)

Key

Existing CFC 

Planned CFC 

Ocado Retail
Three CFCs and capacity 
equivalent to a further 
eight CFCs over the next 
12 years, excluding the 
Andover rebuild 

Kroger
Working on six initial CFC
sites, with 20 planned for
the first three years

Bon Preu
Business launched using 
OSP software in manual 
warehouse

ICA Group
Developing a CFC for Greater Stockholm 
area (and store pick fulfilment nationwide)

Groupe Casino
Developing a CFC to serve 
the Paris area and 
neighbouring regions

Coles
Working on two CFCs for
the areas of Sydney and
Melbourne

Aeon
Working on initial
CFCs in the Kanto
region, with plans
to expand
nationally in
later years

*  In May 2019, Morrisons and Ocado agreed to a temporary suspension of the Morrisons.com capacity at Ocado’s Erith CFC. Morrisons.com will return to using its share of capacity in Erith in February 2021.

Timeline of Deals

May 2013

June 2017

Nov 2017

Jan 2018

May 2018

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Our Solutions Business

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Partnering With Leading Retailers

How We Typically Structure These Deals*

We offer the world’s grocery retailers a unique, scalable, custom 

•  Short-term: The signing-on fee is payable immediately when a 

end-to-end e-commerce and fulfilment solution. We are building 

new deal is signed.

•  Medium-term (0–2 years): The CFC preparation fees reflect the 

future size of the CFC and the costs associated with adapting the 

platform to the needs of the partner.

•  Long-term (2+ years): Capacity-related fees which grow as the 

partner takes on more capacity.

a platform that we expect to bring them market leading efficiency 

with the best possible operational economics, consumer experience 

and service. This ensures their continuing competitiveness against 

challengers, big and small.

We partner with grocery retailers that can become market leaders 

online, allowing us to be with the largest player in any given market. 

The greater the potential of each retail partner, the higher the value 

generated in the medium to long term.

We Offer These Partners:

•  Software: a cloud-based architecture that allows us to deploy 

the constantly updating OSP.

•  Fulfilment hardware: warehouse automation that can grow in 

a modular way.

•  Services and support: account management and support 

services to enable a smooth launch and ongoing support.

*  Due to IFRS 15, we will only recognise these fees as revenue once the solution has 

gone live.

Sobeys

Developing two CFCs for

the areas of Greater Toronto

and Montreal

Morrisons

Key

Two existing CFCs (including Erith*)

Existing CFC 

Planned CFC 

and store pick fulfilment (for 

regions not served by CFCs)

Ocado Retail

Three CFCs and capacity 

equivalent to a further 

eight CFCs over the next 

12 years, excluding the 

Andover rebuild 

Kroger

Working on six initial CFC

sites, with 20 planned for

the first three years

Bon Preu

Business launched using 

OSP software in manual 

warehouse

ICA Group

Developing a CFC for Greater Stockholm 

area (and store pick fulfilment nationwide)

Groupe Casino

Developing a CFC to serve 

the Paris area and 

neighbouring regions

Coles

Working on two CFCs for

the areas of Sydney and

Melbourne

Aeon

Working on initial

CFCs in the Kanto

region, with plans

to expand

nationally in

later years

*  In May 2019, Morrisons and Ocado agreed to a temporary suspension of the Morrisons.com capacity at Ocado’s Erith CFC. Morrisons.com will return to using its share of capacity in Erith in February 2021.

Timeline of Deals

May 2013

June 2017

Nov 2017

Jan 2018

May 2018

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26615  11 February 2020 7:16 am  Proof 3Delivering for PartnersOSP development is a challenge of velocity not complexityTodayTomorrowOrganise Mission-focused decision-making• Ongoing transformation• Aligning reporting structures to deliver effectively for all our partnersInvest• Continuing to invest in people, tools, and processes needed to roll out simultaneous projects across the globeExpand and EvolveBuilding velocity, not complexity • Increasing benefits as we scale• The platform evolves as it absorbs learning  from our partnersThe right resources with the right toolsFour CFCsFY201830+ CFCsFY2023May 2018Feb 2019Mar 2019Nov 2019“Our success is grounded in growing and winning together with our partners; leveraging the unique capabilities of our solutions alongside the ambition, scale and market understanding of the world’s leading grocery retailers. We succeed when our partners succeed.”Luke JensenChief Executive Officer, Ocado Solutions* In May 2019, Morrisons and Ocado agreed to a temporary suspension of the Morrisons.com capacity at Ocado’s Erith CFC. Morrisons.com will return to using its share of capacity in Erith in February 2021.29Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   2911/02/2020   07:20:57Back to contents 
 
26615  11 February 2020 7:16 am  Proof 3Ocado Retail“We are ready for exciting changes ahead. We have completed the range review, preparing for when M&S food will be available online for the first time, together with the full, existing Ocado grocery range. We are planning fresh capacity and working to make our proposition even more compelling for customers. As a team, we could not be more excited.”Melanie SmithChief Executive Officer of Ocado RetailIntroducing Melanie Smith, CEO of Ocado Retail It’s been a busy, rewarding few months since I was appointed CEO of Ocado Retail, spent readying our business for the exciting changes ahead.Our mission for the next year is clear. Firstly, preparing for “M&S at Ocado”. From September 2020, customers will be able to buy M&S food and drink at Ocado.com – the first time the full M&S Food range will be available online to UK shoppers, and together with a full supermarket assortment of global, popular and artisan brands. The process is well underway, building on the strong preparatory work started by the team in March 2019, and there is work being done in every area of our business, from range reviews to product set-up to marketing plans.We need to maintain strong growth. Following the fire at Andover,  we have returned to double-digit  growth, and we are well placed  for that to continue next year. Ocado.com is outperforming the rest of the grocery market; Ocado Zoom continues to delight customers while serving a new immediacy mission, and our pet store Fetch  has a strong position in a competitive market.But we’ve only just begun. Our ambition is to become the biggest online grocer in the UK. Our customers already think we are the best in the market, with Net Promoter Scores significantly higher than our competitors. Our customer proposition is compelling; the most incredible choice of food, drink and home goods, at very fair prices, delivered with market-leading levels of ease and convenience.As a partner to Ocado Solutions, we benefit from both the economics and service levels enabled by OSP’s unrivalled end-to-end solution in grocery, as well as all future innovations to the platform. And through M&S, we will be introduced to a huge pool of potential new customers, access to industry-leading  food innovation capabilities and exclusive access to the much-loved M&S range.This will help us to supercharge our highly successful, award-winning operation, built on years of retail know-how and customer insight, with all the experience, focus and tools to innovate more and faster than ever before.It’s an enviable position to be in, and I’m incredibly excited about the year ahead – we are primed and ready to transform the online grocery market in the UK.Melanie SmithChief Executive Officer of Ocado Retail30Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comSTRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   3011/02/2020   07:21:16Back to contents26615  11 February 2020 7:16 am  Proof 3Ocado Annual Report 2019 Strategic.indd   3111/02/2020   07:21:20Back to contents26615  11 February 2020 7:16 am  Proof 3StrategyOur Mission and Purpose“This year we have seen a shift in the centre of gravity at Ocado Group. We are now truly a technology-led global software and robotics platform business providing a unique end-to-end solution for online grocery to partners on a global scale.”Tim SteinerChief Executive OfficerThe new Ocado Retail joint venture with M&S gives Ocado.com all the tools to grow faster, while furnishing Ocado Group with the resources and bandwidth to focus on executing for our partners and continuing to improve the platform.We are well on our way. The first two international CFCs are set to go live in the first half of 2020, with a continued ramp after that. With that in mind, our continued success in ramping up capacity at Erith this year has been crucial, learnings from which we can apply to all future openings.Innovation is core to what we do, and this year saw some real milestones, with the launch of our immediacy trial via Ocado Zoom, the go-live of robotic picking in Erith, and our first investments seeking to leverage our technological expertise in other verticals.Maximising EfficiencyImproving the Proposition  Continually enhancing the value of our proposition for our Solutions partners, so that they can deliver an ever better service to their customersAlways striving to develop both our technology and operations, to consistently improve our economic  and operating performanceStrategic PillarsUtilising KnowledgeUsing our IP for future innovation, driving further opportunities for  value creation within and  beyond groceryDriving Growth: By creating solutions with real competitive advantages in grocery, and increasingly beyond,  we facilitate sustained growth for our partners and in turn for our shareholders.Changing the Way the World Shops32Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comSTRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   3211/02/2020   07:21:29Back to contentsActions

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Enhance the platform 
to enable current and
future partners’
online businesses

Continuously develop 
more capital and 
operationally efficient 
infrastructure solutions

Continuously develop new propositions  
so that partners can build tailored and 
flexible ecosystems to serve an evolving 
and comprehensive set of customer 
missions in their given markets.

Operating efficiency:  
Optimise every aspect of the fulfilment 
and delivery life cycle, to improve our 
economics and partner proposition. 

Capital efficiency:  
Continuously lower the cost of investment 
required for online grocery activities, to 
support growth for our platform partners.

➔ Read more on pages 34 to 36

Constantly improve
end-to-end technology
system solutions

Retain our technological leadership 
through ceaseless pursuit of innovation 
ahead of the market. 

Use this cutting-edge IP to power our 
world-leading end-to-end e-commerce, 
fulfilment and logistics solutions.

Strengthen 
our brands

Reinforce the Ocado Group and 
Solutions brands based on partnership 
announcements and validity of the 
model. Promote the strength and value 
of our technology and engineering 
brands to attract the highest quality 
talent. 

Stock Code: OCDO 

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Strategy

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Improving the 
Proposition

Progress:

New structures:

In 2019, Ocado Group expanded the number of retailers that will 
power their e-commerce operations with OSP and reached major 
milestones with our existing Solutions partners.

New partnerships:

Ocado Solutions established three new partnerships in 2019:

• 

In March, we signed a partnership with Coles in Australia to help 
develop their grocery e-commerce operations and jointly build 
two CFCs, one in Sydney and one in Melbourne. 

•  Upon completion of Ocado Group’s Joint Venture with M&S, 
Ocado Retail also became an Ocado Solutions partner. It has 
committed to order capacity equivalent to a further eight CFCs 
over the next 12 years. 

• 

In November, Ocado Solutions signed a partnership with Aeon to 
develop a fulfilment network to serve the whole of the Japanese 
market. Initial CFCs will serve the densely populated Kanto 
region, with the first going live in 2023. By 2030, Aeon expect sales 
capacity from the network of 600bn JPY, growing to 1tn JPY by 
2035. Aeon is Ocado Solutions’ first partner in Asia.

New milestones:

2019 was also a year of exciting milestones with our current partners. 

• 

• 

• 

In February, Bon Preu launched their home delivery service and 
expanded their online reach to new geographies in Catalonia 
throughout the year. 

In March, we announced we would be establishing a permanent 
base for Ocado Solutions in North America. The office outside of 
Washington DC is an important step in coordinating the delivery 
of Ocado’s technology, as well as support and engineering 
services, to sites across the USA and Canada.  

In May, we announced an agreement with Sobeys to develop a 
second CFC in Canada to serve customers across Ottawa and 
major cities in the Province of Quebec. 

Throughout 2019 we have remained focused on our internal 
structures, ensuring they are aligned to support delivery of a 
growing number of partnerships, and to bring a long pipeline of 
new innovations to our partners’ e-commerce operations.

The Ocado Group transformation project aims to ensure that teams 
across Ocado Group are organised to deliver effectively for future 
and current international partners, while maintaining the velocity 
of new innovations we are bringing to OSP.

FUTURE FOCUS:

As online grocery penetration continues to grow in markets 
worldwide, we are in the best possible position to help our partners 
continue to develop their online businesses, capture new market 
share and provide ever better experiences for their customers. 

We look forward to the first CFCs going live shortly for 
international partners, with initial facilities for both Sobeys  
and Groupe Casino due to go live in the first half of 2020. 

In the medium term we expect to sign more Ocado Solutions 
deals in a number of regions. 

KPIS

CFCs committed 
worldwide*

50+FY2018: 20+*

Ocado Solutions 
Partners Worldwide

9FY2018: 6

•  Our partnership with Kroger has also developed at pace 

throughout 2019, with Kroger announcing CFCs across the USA. 
They have now announced the locations of six facilities in Ohio, 
Florida, Georgia, Texas, Wisconsin, and Maryland.

*  Sizes vary. The number reflects sales 

capacity equivalent to this many 
standard-sized CFCs

RISKS

New solutions:

We also continued to develop our proposition to partners through 
the year – including expanding our fulfilment solutions across a mix 
of different sizes of facility. In doing this we continue to enhance the 
unique and flexible ecosystem available to our partners.

The success throughout the year of our Ocado Zoom trial in London 
and the announcement with Ocado Retail of our first mini-CFC near 
Bristol underline the flexibility of our solutions to serve both a wide 
range of customer missions and geographies.

•  Risk of failing to deliver a sustainable operational infrastructure 
able to execute effectively the requirements for multiple Ocado 
Solutions contracts, simultaneously in many international locations

•  Risk that current Solutions pricing levels may not provide both 
acceptable returns for our shareholders, if efficiencies are not 
achieved and attractive long-term cost of ownership for our 
clients, whilst delivering a viable fully operational end-to-end 
customer experience.

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Maximising  
Efficiency

Operational efficiency
We drive efficiencies throughout every process of our operations, from 
customer-facing interfaces in the webshop, inventory management 
systems and fulfilment, to the routing software that supports their 
deliveries. We achieve this by adhering to three design principles: 
automation, use of our own technology and centralisation.

Progress
•  Reducing the long-term costs of ownership of our fulfilment 

solution, the combination of capital and running costs, is critical 
as we scale. A key part of this is developing new generations of bots.

•  We are in the final validation phases of our third generation bot, 
which will underpin our international roll-out with partners. 
This bot has been setting new benchmarks of performance in 
its operation, ease of manufacture and serviceability. Continued 
investment in the software driving our bot fleet will see still 
further improvements in operational performance.

•  We measure efficiency within CFCs by average units processed 
per labour hour (UPH). In our mature CFCs in operation in the 
UK, this year UPH was 168. At maturity, we expect our fourth CFC 
in Erith to operate at 200+ UPH, a level we also expect to achieve 
for partner CFCs internationally.

•  Delivery efficiency, as measured by average deliveries per van 
per week (DPV) of 196, approaching our refreshed target of 200.

•  We reduced our rate of food waste to just 0.4% of sales, from 

a position that was already the lowest in the industry (0.8% at 
FY18). This was the result of further technological improvements 
to our end-to-end operational capabilities across demand 
forecasting, inventory management and fulfilment.

FUTURE FOCUS

We are always looking for ways to apply our technology to 
improve our operational efficiency, with both core business-
sponsored and more speculative research underway.

A good example of this is the robotic picking and packing of customer 
orders. In grocery, this challenge is especially difficult, due to an 
extensive product range of varying characteristics, and the need to 
both pick products and pack them into bags. After over a year in our 
“living lab”, the first of our robotic picking solutions moved into live 
assistance on real customer orders in the second half of 2019.  We 
aspire to reach efficiency levels similar to a human, for a portion of 
the range, by the end of 2020.

robotic picking. As we continue to develop new CFCs, at scale, we 
are able to further improve the capital efficiency of our operations.

The modular nature of the mechanical handling equipment (MHE) 
solution allows for reduced upfront capital commitment, and 
enables real flexibility in customising the solution to the varying 
capacity requirements of our partners.

Progress

•  With the need to bring new capacity online, further exacerbated 

by the fire at Andover, we are pleased with the speed with 
which we have been able to ramp our fourth CFC in Erith, which 
at maturity will be the largest automated facility for grocery 
fulfilment in the world. At year end, the site was running at over 
70,000 orders per week, around a third of its projected volume 
at maturity. Just as we successfully applied our learnings from 
Andover to significantly improve our ability to deploy and ramp 
up Erith, every lesson we learn at Erith, every enhancement to 
automation and software, is quickly transferable to every future 
partner site.

FUTURE FOCUS

We continue to expect to see further improvements in the speed 
of deployment allowing for reduced upfront capital commitment 
and shorter ROI timescales, automation enhancements that further 
increase throughput, and the gradual introduction of robotic 
picking for additional efficiency gains. By adding more partners  
to the platform, we will also see the benefits of increased scale. 

As we continue to progress our operational CFCs in the UK and  
go live with our international CFCs, new learnings will naturally  
be passed on to the benefit of all our Solutions partners.

KPIs

UPH

168FY2018: 164

RISKS

DPV

196FY2018: 194

Capital efficiency

•  Delays in implementing new capacity.

The proprietary technology we use in our newer CFCs enables our 
partners to achieve an attractive return on investment, even before 
any further efficiency benefits from other innovations such as 

•  Risk of failing to deliver a sustainable operational infrastructure able 
to execute effectively the requirement for multiple Ocado Solutions 
contracts, simultaneously in many international locations.

Stock Code: OCDO 

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Strategy
Continued

Utilising  
Knowledge

Intellectual Property

Ocado’s founding vision was to change the way the world shops 
through disruptive technology innovation and automation. 
Today, that vision is well on the way to being realised as Ocado’s 
innovations are transforming the grocery sector on a global scale. 

Over two decades, we have been developing some of the world’s 
most advanced capabilities across AI, Machine Learning, data 
science, robotics, the Internet of Things, cloud technologies, 
simulation and modelling, and digital twins. Due to the 
sheer complexity of the grocery industry, we have developed 
technologies, solutions and platforms that successfully solve  
many complex, previously untouched sector problems.

As one of the most difficult segments to deliver profitably, online 
grocery has been a powerful vehicle for acquiring a host of other 
innovation assets, such as competencies, intellectual property, 
data, and know-how.

Our cutting-edge intellectual property coupled with the innovation 
assets we have acquired along our journey will help enable our 
partners to remain competitive, now and in the future. We hold 
many patents which make our solution unique and irreplicable.

We are actively exploring opportunities to apply these innovation 
assets to disrupt and transform many other sectors, some of which 
are very far from online grocery. 

Progress

• 

In March, we launched a trial of our immediacy solution, 
Ocado Zoom, to deliver orders from a product range of over 
10,000 SKUs to customers in West London within 60 minutes of 
ordering. This proposition was enabled by our unique model of 
centralised fulfilment and wide-ranging distribution network. 
Ocado Zoom will open up new opportunities for growth in the 
UK.

•  We have completed the replatforming of our Bot software, 
enabling higher efficiency across our entire bot fleets and 
integration with the digital twin of our highly automated 
warehouse. Our third generation bot has nearly 100% new 
components compared to the second generation bot and  
is on track for production in early 2020. 

• 

In July 2019, our first robotic picking cell went into production 
in Erith. The robotic arm picks individual items for real customer 
orders. We are expecting the introduction of additional robotic 
picking cells throughout 2020 and beyond.

•  To support our rapid growth and the accelerated adoption of 

OSP, we are actively growing our talent pool. We now have over 
1,600 technology employees based in development centres in 

the UK, Bulgaria, Poland and Spain. In July, we announced the 
opening of our first London office, expanding our network of 
development hubs and further improving our access to top tech 
talent. 

• 

• 

In May 2019, we made an investment in Karakuri, a start-up 
focused on developing robotic solutions for food preparation  
and dark kitchens.

In June 2019, we announced investments in two vertical farming 
businesses. The first is Jones Food Company who are growers 
operating Europe’s largest vertical farm based in Scunthorpe, 
England. The second is Infinite Acres who are developing 
technology for vertical farming. We see these companies as being 
highly synergistic to our core business and indeed to one another.

Patents

Safeguarding our cutting-edge IP is instrumental for retaining our 
competitive advantage. We have a dedicated in-house IP team  
and our IP experts are embedded within given research areas. 

Innovators and IP professionals collaborate closely to generate IP 
from research and development work performed with not only a 
focus on protecting innovation with respect to our core products, 
but also in blue-sky research and potential uses of our technology 
in other verticals.

As the innovating teams grow, the IP team grows enabling close 
and agile working between the IP and technical functions. The 
IP team benefits from both a macroscopic and microscopic view 
of Ocado’s business enabling IP protection to closely align with 
business strategy.

Progress

•  We now hold 159 granted patents across 28 innovation families.

RISKS

•  Technological innovation supersedes our own and offers 
improved methods of food distribution to consumers.

•  Failure to safeguard cutting-edge IP thus lowering barriers to 

entry.

•  Failure to ensure technology can freely operate without 

infringing a third party’s IP.

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Key Performance Indicators

Revenue (Group) (£m)

Why we use this measure

EBITDA (Group) (£m)

Why we use this measure

7
5
7
,
1
£

Measures growth at Group 
level reflecting revenue from 
the Ocado Retail joint venture, 
and our UK and International 
Solutions businesses.

2019 performance
9.9% vs 2018
Strategic link

9
9
5
,
1
£

4
2
4
,
1
£

7
6
2
,
1
£

4
0
1
,
1
£

15 16 17 18

19

0
8
£

8
7
£

5
7
0£
6
£

3
4
£

15 16 17 18

19

Measures operating profitability 
at a Group level reflecting the 
Ocado Retail joint venture 
and our UK and International 
Solutions segments.

2019 performance
(27.2%) vs 2018
Strategic link

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Revenue (Retail) (£m)

Why we use this measure

EBITDA (Retail) (£m)

Why we use this measure

8
1
6
,
1
£

7
6
4
,
1
£

7
1
3
,
1
£

2
7
1
,
1
£

Measures revenue growth of  
the Ocado Retail joint venture.

2019 performance
10.3% vs 2018
Strategic link

5
3
£

0
3
£

Measures operating profitability 
of the Ocado Retail joint 
venture.

2019 performance
16.1% vs 2018
Strategic link

15 16 17 18

19

15 16 17 18

19

Revenue (UK Solutions & 
Logistics) (£m)

3
8
5
£

1
4
5
£

Why we use this measure

Measures revenue growth of  
our UK Solutions & Logistics 
business. 

2019 performance
7.8% vs 2018
Strategic link

EBITDA (UK Solutions & 
Logistics) (£m)

8
.
4
8
£

8
6
£

Why we use this measure

Measures operating profitability  
of our UK Solutions & Logistics 
business. 

2019 performance
25.7% vs 2018
Strategic link

15 16 17 18

19

15 16 17 18

19

Note: 2019 Group EBITDA, UK Solutions & Logistics EBITDA and PBT reflect the impact of IFRS 16.

Stock Code: OCDO 

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Key Performance Indicators
Continued

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Revenue (International 
Solutions) (£m)

1

1

Why we use this measure

Measures revenue growth of 
our International Solutions 
business.

2019 performance
0.0% vs 2018
Strategic link

EBITDA (International 
Solutions) (£m)

)
8
2
£
(

)
2
6
£
(

Why we use this measure

Measures operating profitability 
of our International Solutions 
business.

2019 performance
(118.6%) vs 2018
Strategic link

15 16 17 18

19

15 16 17 18

19

PBT (Group) (£m)

Why we use this measure

Net Assets (Group) (£m)

Why we use this measure

8
£

8
£

)
4
4
£
(

)
0
1
£
(

)
5
1
2
£
(

15 16 17 18

19

Measures profitability at Group 
level reflecting the profit of 
the Ocado Retail joint venture 
and our UK and International 
Solutions business.

2019 performance
(383.1%) vs 2018
Strategic link

Measures the surplus between 
total assets and total liabilities 
at Group level.

9
5
0
,
1
£

2019 performance
90.1% vs 2018
Strategic link

7
5
5
£

9
4
2
£

8
4
2
£

7
3
2
£

15 16 17 18

19

Mature CFC Efficiency (UPH)

Why we use this measure

Product Waste (%)

Why we use this measure

4
6
1

4
6
1

8
6
1

0
6
1

5
5
1

Measures CFC operational 
efficiency

2019 performance
1.8% vs 2018
Strategic link

8
.
0

7
.
0

7
.
0

7
.
0

4
.
0

15 16 17 18

19

15 16 17 18

19

Measures efficiency of our 
operations in terms of waste 
minimisation: the lower the 
better.

2019 performance
(0.4ppt) vs 2018
Strategic link

Note: 2019 Group EBITDA, UK Solutions & Logistics EBITDA and PBT reflect the impact of IFRS 16.
Note: Product waste 2018 and 2019 excludes Fabled.

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Average Order Size (£) 
(Ocado.com)

1
1
81
0
1

7
0
1

7
0
1

7
0
1

Why we use this measure

Measures aggregate impact on 
average shopping basket within 
our Retail business.

2019 performance
(0.3%) vs 2018
Strategic link

Average Orders Per Week 
(Ocado.com)

Why we use this measure

Measures order growth in our 
Retail business.

0
0
0
,
5
2
3

0
0
0
,
4
9
2

0
0
0
,
4
6
2

2019 performance
10.7% vs 2018
Strategic link

0
0
0
,
0
3
2

0
0
0
,
5
9
1

15 16 17 18

19

15 16 17 18

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Average Deliveries per Van 
per Week

4
9
1

6
9
1

2
8
1

6
7
1

6
6
1

Why we use this measure

Active Customer Base

Why we use this measure

Measures efficiency of our 
service delivery operation.

2019 performance
1.0% vs 2018
Strategic link

Measures growth in our core 
customers who shopped in the 
last 12 weeks.

2019 performance
10.3% vs 2018
Strategic link

0
0
0
,
5
9
7

0
0
0
,
1
2
7

0
0
0
,
5
4
6

0
0
0
,
0
8
5

0
0
0
,
9
0
5

15 16 17 18

19

15 16 17 18

19

SKU Count (Hypermarket)

Why we use this measure

Measures growth in range 
offered at Ocado.com, not 
including stand-alone sites.

2019 performance
7.4% vs 2018
Strategic link

0
0
0
,
4
5

0
0
0
,
0
5

0
0
0
,
9
4

0
0
0
,
7
4

0
0
0
,
8
5

15 16 17 18

19

Number of Ocado Solutions 
Partnerships Signed to Date

Why we use this measure

Measures partner growth within 
our Solution business.

9

2019 performance
50% vs 2018
Strategic link

6

3

11

15 16 17 18

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Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Chief Financial Officer’s Review

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7
5
7
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1
£

Revenue (£m)

9
9
5
,
1
£

5
4
4
,
1
£

7
6
2
,
1
£

4
0
1
,
1
£

15 16 17 18

19

EBITDA (£m)

3
.
0
8
£

5
.
7
7
£

7
.
6
7
5£
.
9
5
£

6
.
3
4
£

15 16 17 18

19

Capital Expenditure (£m)

7
.
0
6
2
£

8
.
3
1
2
£

9
.
6
5
1
£

3
.
0
6
1
£

5
.
6
2
1
£

15 16 17 18

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A  See Alternative Performance Measures on pages 227 and 228.

For the period to 1 December 2019, we 
maintained significant sales growth 
in a competitive environment whilst 
transforming our business.
The Group has secured two new partnerships in Australia and 
Japan, completed a transformational deal with M&S in the UK and 
significantly increased financial headroom. The Retail business 
continued to deliver double digit retail revenue growth, despite 
losing the CFC Andover capacity as a result of a fire, and continued 
to innovate with new propositions such as Ocado Zoom. Profitability 
in the period was impacted by the significant international 
investments in our platform to support future growth, the first full 
year of operational costs of our new facility in Erith, share-based 
management incentive charges, and additional depreciation. In 
addition, there were £94.1 million of exceptional costs, principally due 
to costs relating to the Andover CFC fire and resulting in loss before 
tax was £214.5 million.

The commentary is on a pre-exceptional basis2 to aid understanding 
of underlying performance of the business. 

IFRS 16 “Leases”

The Group has early adopted IFRS 16, the new accounting standard 
for leases and as a result the key alternative performance measure, 
EBITDA, has improved. This new standard requires the majority of 
leases to be recognised on the balance sheet as Right of Use Assets, 
generating depreciation and interest charges, which fall below 
EBITDA, in place of lease expenses which would have previously 
been included in the calculation of EBITDA.  The comparative period 
FY2018 has not been restated.  The cumulative impact on prior 
periods is reflected by adjusting opening reserves at 3 December 
2018. Detailed impact on the 2019 results is provided below, with 
additional disclosures provided in note 1.3 to the financials.

“ Group revenue for the 
period has grown by 
9.9% in comparison 
to 2018 revenue of 
£1,598.8 million.” 

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26615  11 February 2020 7:16 am  Proof 3Group ResultsPre-ExceptionalFY 2019£mExceptional ItemsTotal FY 2019£mFY 2018£mPre-Exceptional VarianceRevenue(1)1,756.6-1,756.61,598.89.9%Gross profit597.3(5.5)591.8547.59.1%Other income83.923.8107.771.916.7%Distribution and administrative costs (pre IFRS 16)(664.0)(12.3)(676.3)(561.1)18.3%Reduction in costs relating to IFRS 1625.4-25.4-n/aShare of results from joint ventures and associates(4)0.7-0.71.2(41.7%)EBITDAA(2)43.36.049.359.5(27.2%)Depreciation, amortisation and impairment(3)(136.1)(99.0)(235.1)(91.4)(48.9%)Loss on disposal of subsidiary-(1.1)(1.1)- - Net Finance costs(27.6)-(27.6)(12.5)(120.8%)(Loss) before tax(120.4)(94.1)(214.5)(44.4)(171.2%)(1) Revenue is online sales (net of returns) including charges for delivery but excluding relevant vouchers/offers and value added tax. The recharge of costs to our UK Solutions clients and International Solutions clients are also included in revenue with the exception of recharges to Ocado Retail which are eliminated on consolidation.(2) EBITDAA is stated before the impact of exceptional items* unless stated otherwise in the column-based presentation above.(3) FY2018 is not restated for IFRS 16. For more details of IFRS 16 refer to note 1.5 in the financial statements (also see the Accounting Seminar presentation at https://www.ocadogroup.com/investors/reports-and-presentations/year/all)(4) Share of results from joint ventures relates to joint ventures where the Group does not exercise control such as MHE JVCo and Jones Food Company. The Ocado Retail joint venture, over which the Group exercises control, is not included as the results are fully consolidated.Group revenue for the period has grown by 9.9% in comparison to 2018 revenue of £1,598.8 million. This was driven by an increase in the average number of orders per week, despite the capacity limitations following the fire at CFC Andover. Gross profit grew steadily  despite the competitive nature of the market. Other Income increased by 16.7% to £83.9 million, driven by increased media income from suppliers through Ocado.com and an additional research and development tax credit of £4.6 million.EBITDA before the impact of exceptional items and IFRS 16 for the period was £17.9 million (FY 2018: £59.5 million). The decline was driven by the increased investment in developing the head office teams required to support our international growth; costs for a full year of operation for Erith CFC; lower fee income from Morrisons due to a revised agreement which temporarily releases Erith capacity; and higher share incentive costs in the period.Depreciation, amortisation and impairment increased by 48.9% to £136.1 million, of which £19.8 million relates to the impact of IFRS 16, with the balance driven primarily by a full year of depreciation for Erith CFC.Net finance costs increased from £12.5 million to £27.6 million, which includes £14.9 million for the impact of IFRS 16. The remaining balance primarily consists of finance costs relating to the Senior Secured Notes. As a result of the above and exceptional items of £94.1 million, the statutory loss before tax for the period was £(214.5) million (2018: loss of £44.4 million).A See Alternative Performance Measures on pages 227 and 228.Stock Code: OCDO STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   4111/02/2020   07:21:52Back to contentsT
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Chief Financial Officer’s Review
Continued

A review of 2019

Changes to Segment Reporting

This has been a period of rapid change for Ocado and several events 
have had a material impact on the results for the period. To aid 
understanding of the numbers, a summary of these is given below.

Andover CFC

In February 2019, a fire destroyed the Andover CFC, including the 
building, machinery and all inventory held on site. The Group has 
comprehensive insurance and claims have been formally accepted 
by the insurers. Due to the capacity constraints following the Andover 
CFC fire, the Group agreed with Morrisons to temporarily suspend 
their access to capacity in Erith CFC during the period in exchange for 
lower store pick fees and no cost recharges for this CFC. 

In addition there is a net cost in exceptionals of £88.0 million relating 
to the Andover CFC comprising £111.8 million of costs including the 
write off of assets lost in the fire, offset by £23.8 million of insurance 
proceeds recognised to date.

Ocado International Solutions 

During the year, the Group signed two new partnerships in Asia 
Pacific. Our first agreement is with Coles Group Ltd (“Coles”) in 
Australia to develop initially two CFCs, expected to open by 2023, 
alongside the transition of its existing store-pick based operations 
to the Ocado Smart Platform. The second agreement, announced in 
November, is with Aeon in Japan to develop up to three CFCs initially. 

In May, Sobeys Inc. (“Sobeys”), an existing partner in Canada, agreed 
to build a second CFC in Point-Claire, Montreal. 

These additional agreements contributed to the increase in head 
office costs but there was no associated revenue recorded in 2019, in 
accordance with IFRS 15.

Formation of the Ocado Retail Joint Venture with Marks and 
Spencer (“M&S”)

In February 2019, the Group announced the creation of a new 50:50 
joint venture with M&S. The joint venture comprises Ocado’s UK retail 
business, Ocado.com, supported by a new partnership for Solutions 
services underpinned by the Ocado Smart Platform and the provision 
of branding and sourcing from M&S. Currently Ocado.com carries 
almost 55,000 different products, of which approx. 3,500 are Waitrose 
own label products. We will switch over to M&S by September 2020, 
after which time Ocado.com will continue to range Ocado own label 
and this extensive range of branded products, and M&S products 
will be available on Ocado.com replacing Ocado’s current sourcing 
agreement with Waitrose Limited. M&S paid Ocado £562.5 million in 
upfront cash and agreed a deferred cash payment of £187.5 million up 
to five years after completion, dependent on the satisfaction of certain 
financial and operational conditions. 

On 20 May 2019 the transaction was approved by Ocado’s 
shareholders at an extraordinary general meeting and the transaction 
completed in Q3 2019.  Ocado continues to consolidate the results 
of Ocado Retail, the share of the results attributable to M&S is shown 
as a non-controlling interest and the costs relating to the disposal of 
shares are primarily accounted for in equity.  Any other costs relating 
to the transaction are accounted for in exceptional items.  

A  See Alternative Performance Measures on pages 227 and 228.

The Group has determined that there are now three reportable 
segments following the sale of 50% of Ocado Retail to M&S during 
the year. These are Ocado Retail which provides online grocery 
and general merchandise offerings to customers within the United 
Kingdom, UK Solutions & Logistics which provides the end-to-end 
online retail solution, the operation of CFCs and logistics services for 
UK based partners Ocado Retail and Morrisons, and International 
Solutions which provides the end-to-end online retail solution to our 
partners outside the United Kingdom. 

IFRS 16 Impact in 2019

In the period, the Group early adopted the IFRS 16 accounting 
standard.  The Group chose not to restate the comparative period 
FY2018 in accordance with the guidelines of the standard.  The impact 
of IFRS16 on the segmental results is a reduction in costs of £14.8 
million for the Ocado Retail segment and £10.6 million for the UK 
Solutions and Logistics segment. The full impact on the profit and 
loss statement including the impact on depreciation and finance 
costs is below:

IFRS 16 impact

Distribution and Administrative costs

Depreciation, amortisation and impairment

Net Finance Costs

Profit before tax

FY 19 
£m

25.4

(19.8)

(14.9)

(9.3)

Growth of new venture investments

In the period, the Group announced two complementary investments, 
a joint venture, Infinite Acres Holdings BV, with 80 Acres Farm Inc. 
and Priva Holdings BV, along with the purchase of a 64% stake 
in Jones Food Company. We believe that these investments at a 
cost of less than £17 million will add to the significant portfolio of 
technologies and know-how that we are building to revolutionise 
the way customers access fresh food. The Group also made smaller 
investments in a robotics start-up company and a 3D printing 
company, both of which are minority stake investments.

There is no material impact to the results for these developments in 
the 2019 Financial year.

Sale of Fabled to Next

In early summer, the Group agreed to sell Fabled to Next which 
occurred during the year. The disposal completed in early July with a 
net loss of £1.1 million accounted for in exceptional items. 

Trading review by segment

Segment revenue and Segment EBITDA A  are shown below, in 
line with the Group’s new segments.  During the period the Group 
determined that there are three reportable segments, which reflect 
the structure of the Group post the sale of 50% of Ocado Retail to 
M&S. For comparability purposes, the numbers by segment for FY2018 
have been re-presented on a basis consistent with the Group’s new 
segments. More details of segment reporting are included in note 2.1 
of the financial statements. 

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Retail Performance

Revenue

Gross profit

Other income

Distribution costs A (1)

Marketing (non-voucher)

Other administrative costs A (1)

IFRS 16 Impact 

EBITDA A (2)

FY 20193
£m

FY 20183

£m Variance

1,617.5

1,466.6

466.4

65.6

423.6

59.8

(433.8) 

(388.4)

(21.2)

(56.8)

14.8

35.0

(13.9)

(51.0)

–

30.1

10.3%

10.1%

9.7%

11.7%

52.5%

11.4%

–

16.3%

(1)  Distribution and administrative costs exclude depreciation, amortisation and 

impairment for the period.

(2)  EBITDA A  does not include the impact of exceptional items A .
(3)  Retail segment has been represented for FY2018. For further details refer to note 2.2 of 

the financial statements.

Retail revenue A  growth of 10.3% was primarily due to a 10.7% year-on-
year increase in orders per week to 325,000 (2018: 294,000) driven by an 
increase in the number of new customers. The average basket at Ocado.
com of £103.18 decreased slightly by 0.6% compared to 2018. 

Gross profit

Gross profit was up 10.1% to £466.4 million, driven by higher order 
volumes and improved cost prices. 

Other income

Other income increased by 9.7% to £65.6 million (2018: £59.8 million) 
with supplier income increasing year-on-year by 11.9% to £63.9 
million (2018: £57.1 million) equivalent to 3.9% of retail revenue A  
(2018: 3.9%). 

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Trunking and delivery costs increased by £16.4 million to £197.7 
million, an increase of 9.0% year-on-year (2018: £181.3 million). 
This is due to increases in wage-related and vehicle costs as a result 
of greater order volumes and inflationary cost pressures, offset 
by efficiencies as deliveries per van per week have risen by 1% to 
196 (2018: 194) as customer density improved and with further 
enhancements to our routing system.

Other operating costs include the costs associated with provision 
of the OSP and Logistics services to Ocado Retail by UK Solutions & 
Logistics of £81.8 million (2018: £73.2 million). 

Marketing costs excluding voucher spend increased from £13.9 million 
to £21.2 million, 1.3% as a percentage of retail revenue (2018: 0.9%) up 
on the prior period due to increases in online acquisition, particularly 
following the disruption from the fire in Andover, and trialling of an 
offline media campaign. 

Other administrative costs increased by £5.8 million, 11.4%, to £56.8 
million to support underlying business growth and the establishment 
of Ocado Retail as a stand alone business unit. 

The implementation of IFRS 16 by the Group impacts the Ocado Retail 
segment because most of the owned and leased assets of the Group 
are used by this business segment.

EBITDA A

EBITDA A  excluding exceptional items for the retail business was 
£35.0 million (2018: £30.1 million). We expect EBITDA growth ahead of 
revenue growth in 2020.

UK Solutions & Logistics Performance

Distribution and administrative costs

CFC

Trunking and Delivery

Other operating costs

Total Distribution costs

FY 2019
£m

143.4

197.7

92.7

433.8

FY 2018

Fee revenue

Cost recharges(1)

£m Variance

Revenue

123.4

181.3

83.7

388.4

16.2%

9.0%

10.8%

11.7%

Other Income

Distribution costs

Administrative costs

Share of JV 

IFRS 16 Impact 

EBITDA A

Distribution costs predominantly consist of fulfilment and delivery 
operation costs which are provided to Ocado Retail by the Ocado UK 
Logistics operation.  

CFC costs increased from £123.4 million to £143.4 million, an increase 
of 16.2% year-on-year.  The rate of growth was primarily due to the 
increased number of customer orders combined with the costs of the 
full year of operation of the Erith CFC.  An agreement was reached 
with Morrisons for them to withdraw temporarily from the Erith CFC 
and so to release additional capacity at Erith CFC to Ocado.com, but 
this meant that Ocado was responsible for all the fixed costs at this 
site whilst it is in early stages of growth.

Mature CFC (defined as CFC1 and CFC2) UPH improved by 1.8% to 168 
UPH, driven mainly by improvements at Dordon CFC.

A  See Alternative Performance Measures on pages 227 and 228.

FY 2019
£m

109.9

473.3

583.2

3.0

FY 2018

£m Variance

 104.3

436.8

541.1

5.4%

8.4%

7.8%

2.6

15.4%

(468.4)

(431.0)

8.7%

3.8%

–

n/a

(45.2)

–

–

(43.5)

(0.1) 

10.6

84.8

67.5

25.6%

(1)  Cost recharges include cost recharges to Ocado Retail of £453.7 million which 

eliminate out on consolidation 

Revenue

Revenue from the UK Solutions & Logistics business was £583.2 
million, up from £541.1 million in 2018. This comprises a recharge of 
relevant operational variable and fixed costs to UK partners Ocado 
Retail and Morrisons, as well as fees to access Ocado’s technology 
platforms, capital recharges, management fees and research and 
development.  

Stock Code: OCDO 

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Other income

Other Segment

Other Income increased to £3.0 million (2018: £2.6 million) primarily 
related to rental received from Morrisons in respect of Dordon CFC 
rent recharges.

Distribution and administrative costs

Distribution and administrative costs consist of fulfilment and delivery 
operations costs for Ocado Retail and Morrisons, charged from UK 
Solutions, as well as head office costs. Distribution costs were £468.4 
million and increased 8.7% due to increased volumes, additional fixed 
costs for a full year of operation of Erith and wage increases, offset by 
cost efficiencies in both CFC trunking and delivery operations. 

Administrative costs were £43.5 million and decreased slightly year-
on-year following the organisation changes with the establishment 
of Ocado Retail as a stand alone business unit and increased focus of 
central resources on our International Solutions business. 

The implementation of IFRS 16 by the Group impacts the UK Solutions 
and Logistics segment because some of the owned and leased assets 
of the Group are used by this business segment.

EBITDA A

EBITDA A  from our UK Solutions & Logistics activities was £84.8 
million, an increase of £17.3 million. Excluding the impact of IFRS16 
on 2019, EBITDA grew by £6.7 million or 9.9%.

International Solutions Performance

FY 2019
£m

81.4

0.5

FY 2018

£m Variance

58.8

0.5

38.4%

–

(62.5)

(62.1)

(28.9)

(28.4)

116.3%

118.3%

Fees invoiced

Revenue

Distribution and administrative 
costs A

EBITDA A

Fees and Revenue

Fees invoiced amounted to £81.4 million (2018: £58.8 million). 
Fees relating to OSP are not recognised as revenue until a working 
solution is delivered to the partner. In 2019 revenue recognised from 
the International Solutions business was in line with the prior year. 
Revenue is expected to continue to increase from 2020 when our first 
international CFCs commence operations and further commitments 
are received for new CFCs from our clients. 

Administration costs primarily consist of the non-capitalised costs of 
employees who are developing OSP and other costs supporting our 
international partnership agreements. These costs grew year-on-year 
as a result of the increase in headcount to support building further 
capabilities to sign future clients, increased people, travel and cloud 
costs to support existing international clients in launching the CFCs 
and further improvements in our platform. 

EBITDA A

EBITDA A  from our International Solutions activities was a loss of 
£(62.1) million (2018: £(28.4) million).

A  See Alternative Performance Measures on pages 227 and 228.

EBITDA loss was £(14.4) million in the current period (2018 loss: 
£(9.7) million). The other segment represents revenue and costs 
which do not relate to the other three segments. This includes board 
costs, the results of the Fabled business that was divested during 
FY19 and the consolidated results of Jones Food Company.  The 
increase in costs is primarily due to an increase in share-based senior 
management incentive charges (further information can be found in 
the Remuneration report on page 99), offset by reductions in losses 
for Fabled which was sold in July and £4.1 million of research and 
development tax credits. 

Exceptional Items

FY 2019
£m

FY 2018
£m

Andover CFC

Write off of property, plant and 
equipment 

Write off of intangible assets 

Loss of inventory 

Insurance reimbursement 

Other exceptional costs 

Total Andover Exceptional

Disposal of Fabled

Set up costs for the joint venture with 
Marks & Spencer

Litigation costs 

Other exceptional items

Total exceptional items

Andover CFC

(96.9)

(2.1)

(5.5)

23.8

(7.3)

(88.0)

(1.1)

(3.4)

(1.3)

(0.3)

(94.1)

–

–

–

–

–

–

–

–

(0.1)

(0.1)

In February 2019, a fire destroyed the Andover CFC, including the 
building, machinery and all inventory held on site. The Group has 
comprehensive insurance cover and claims have been formally 
accepted by the insurers. Property, plant and equipment with a net 
book value of £96.9 million was destroyed or damaged to the extent 
that no amount is expected to be recoverable. Inventory held at a cost 
of £5.5 million was destroyed by the fire.

Insurance reimbursement of £23.8 million has been recognised for 
initial capital expenditure on rebuild, for business interruption costs 
incurred to date and the value of destroyed inventory at retail price. 
An insurance reimbursement asset has been recognised on the 
balance sheet for the restoration of the original asset on site as well as 
a corresponding provision representing the obligation to reinstate the 
building.

There have been a number of other exceptional costs as a result 
of the fire which include, but are not limited to, temporary costs of 
transporting employees to other warehouses to work, professional 
fees relating to the insurance claims process, reimbursement of 
employee’s personal assets that were destroyed and a restructuring 
provision that has been recognised as a result of the formal 
redundancy consultation that commenced in May 2019.

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Net finance costs

Net finance costs of £27.6 million include an adjustment for IFRS16 
of £14.9 million; excluding this, net finance costs increased from 
£12.5 million to £12.7 million. This primarily consists of finance costs 
relating to the Senior Secured Notes.

£0.1 million of interest costs have been capitalised in the period in 
relation to the senior secured notes and the RCF in accordance with 
the relevant accounting standards (2018: £2.8 million).

Share of result from joint ventures and associates

The Group has accounted for the share of results from two joint 
ventures; MHE JVCo Limited (“MHE JVCo”), a joint venture with 
Morrisons, and Infinite Acres Holdings BV, a vertical farming company 
jointly owned with 80 Acres Farm Inc. and Priva Holdings BV. MHE 
JVCo holds Dordon CFC assets, which Ocado uses to service its 
and Morrisons’ online business and is owned jointly by Ocado and 
Morrisons. The Group share of MHE JVCo profit after tax in the period 
amounted to £1.0 million (2018: £1.2 million). Infinite Acres Holdings 
BV was acquired during FY2019, and contributed a loss of £0.3 million 
to the Group’s results in the period.

Loss before tax

Loss before tax for the period was £(214.5) million (2018: loss of £(44.4) 
million).

Taxation

Due to the availability of capital allowances and Group loss relief, the 
Group has not recognised a corporation tax charge for the period.  
No tax was incurred in the period in relation to the sale of the shares 
of Ocado Retail as the gain on the sale of shares is covered by the 
substantial shareholdings exemption. A deferred tax credit of £2.7m 
was recognised in the period. Ocado had £284.7 million (2018: £256.4 
million) of unutilised carried forward tax losses at the end of the 
period.

Dividend

During the period, the Group did not declare a dividend.

Loss per share

Loss and diluted loss per share were (29.23)p (2018: (6.85)p). 

The Group expects to receive further insurance reimbursements in 
respect of reconstruction costs and business interruption losses. 
Claim negotiations are ongoing and the Group has not recognised any 
amount in respect of this as the recoverability and final amount are 
not yet virtually certain. Exceptional income will be recognised in the 
future as the costs of rebuilding  the CFC and business interruption 
are incurred.

Disposal of Fabled

Loss on disposal of Fabled and Legal costs were incurred in relation to 
the sale of Fabled.

Joint venture with M&S

Whilst certain costs relating to the transaction are permitted to be 
accounted for directly within equity, there are others that do not meet 
the requirements and as a result have been reported as exceptional 
costs. 

Litigation costs 

The Group has made a claim for damages and for injunctive relief 
against Jonathan Faiman, Jonathan Hillary and Project Today 
Holdings Limited, a software and online fulfilment company, because 
of the misappropriation and unlawful misuse of Group confidential 
information and Intellectual Property. The Defendants’ business 
trades under the names “Today Development Partners” (TDP) or 
“Today”. We strongly believe in the merits of our case. Ocado’s 
intellectual property is its greatest asset and represents a significant 
portion of the Group’s value; we have spent the last 20 years 
developing our intellectual property, technology and know-how. 
The Group relishes fair competition, but will vigorously protect its 
intellectual property and challenge any individual or organisation that 
uses unlawfully obtained information, either directly or indirectly. The 
Group is resolute that it will protect all of its stakeholders’ interests. 

Legal and other costs have been incurred to recover the 
misappropriated items and seek compensation. We will seek recovery 
of our costs from the Defendants in the usual way.

Group Performance

EBITDA A

Depreciation, amortisation and 
impairment 

Net Finance costs 

Exceptional items

(Loss) before tax

(Loss) after tax

FY 2019
£m

FY 2018

£m Variance

43.3

59.5

(27.2)%

(136.1)

(27.6)

(94.1)

(214.5)

(211.8)

(91.3)

(12.5)

(0.1)

(44.4)

(44.9)

(49.1)%

(120.8)%

–

(383.1)%

(371.7)%

Depreciation, amortisation and impairment

Total depreciation and amortisation costs were £136.1 million (2018: 
£91.3 million), an increase of 49.1% year-on-year. The increase in 
year-on-year costs reflects IFRS16 increasing the depreciation charge 
by £19.8 million as well as the first full year of operation of the Erith 
CFC and software that was brought into use following the launch of 
International Store Pick applications in mid 2018.

A  See Alternative Performance Measures on pages 227 and 228.

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Chief Financial Officer’s Review
Continued

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Capital expenditure

Capital expenditure for the period:

Mature CFCs

New CFCs

International CFCs

Delivery assets

Technology

Fulfilment Development

Other

Total capital expenditure(1), (2) 
(excluding share of MHE JVCo)

Total capital expenditure(3) 
(including share of MHE JVCo)

FY 2019
£m

FY 2018
£m

5.4

42.1

70.9

17.0

71.4

33.3

20.0

259.9

260.7

6.2

80.3

10.9

21.7

54.8

21.2

18.1

213.2

213.8

(1)  Capital expenditure includes tangible and intangible assets.
(2)  Capital expenditure excludes assets leased from MHE JVCo under lease liability 

arrangements.

(3)  Capital expenditure includes Ocado share of the MHE JVCo capex in 2019 of £0.8 

million and in 2018 of £0.6 million.

Capital expenditure in mature CFCs in the period mainly related to the 
Hatfield CFC for a number of small projects to improve the capacity 
and resilience of this site.

We invested over £40 million in the period for our new UK CFCs. This 
included £38 million relating to the development work for Erith as it is 
currently scaling up operations with an expected eventual capacity of 
over 200,000 OPW. 

Total expenditure on new vehicles in the period was £17.0 million 
(2018: £21.7 million). This expenditure enabled business growth and 
replacement of vehicles that have reached or exceeded their five year 
useful life.

Ocado continued to develop its own proprietary software and 
incurred £71.4 million (2018: £54.8 million) of internal development 
costs in the period on technology, including £13.9 million (2018: £10.6 
million) spent on computer hardware and software. We expanded 
our Technology total headcount to over 1,700 staff at the end of the 
period (2018: over 1,300 staff) as increased investments were made to 
support our strategic initiatives. The main areas of investment were 
replatforming of our technology and the greater use of public and 
private cloud services, improvements in the efficiency of our routing 
systems, enhancements to our customer proposition, and support for 
the Erith CFC and existing partners future CFCs.

Fulfilment development expenditure of £33.3 million was spent 
in enhancing our next generation fulfilment solutions for CFC and 
delivery operations of all our Solutions partners.

Other capital expenditure of £20.0 million was incurred in the period, 
mainly in respect of head office growth, investment in our back office 
systems and the Group’s transformation programme.

At 1 December 2019, capital commitments contracted, but not 
provided for by the Group, amounted to £93.6 million (2018: £69.7 
million). We expect capital expenditure in 2020 to be approximately 
£600 million which mainly comprises the roll out of the OSP solution 
which will be installed into the new CFCs of our clients both in the 
UK and internationally, continuing investment in our infrastructure 
and technology solutions, the implementation of our solution to our 
international partners, and additional investment in new vehicles to 
support growth. 

Cash flow

Net movement in cash and cash equivalents was £339.8 million, an 
increase of £79.0 million in 2018 as detailed below:

FY 2019
£million

FY 2018
£million

EBITDA A (1)

Movement in contract liabilities

Other Working capital movement

Other non-cash items

Finance costs paid

Insurance proceeds received

Cash settlement of share incentive 
plan

Operating cash flow

Capital investment

Proceeds from disposal of 50% share 
in ORL 

Dividend from joint venture

(Decrease)/Increase in net debt A /
finance obligations

Proceeds from share issues 

Other investing and financing 
activities

Movement in cash and cash 
equivalents

43.3

79.5

(29.0)

(5.1)

(30.6)

73.8

(80.2)

51.7

(259.6)

558.3

15.6

(65.7)

59.5

(20.0)

59.5

65.5

5.3

12.6

(14.5)

–

–

128.4

(170.1)

–

(32.8)

333.1

2.2

339.8

260.8

(1)  EBITDA A  is stated before the impact of exceptional items A

Operating cash flow reduced by £76.7 million to £51.7 million during 
the year. 

Cash received during the year in relation to International Solutions 
partners, excluding VAT, amounted to £79.5 million (2018: £65.5 
million). 

Other working capital was reduced by £29.0 million. This included an 
increase of £29.4 million in trade receivables due to timing delays for 
a tax receipt and in issuing supplier invoices for promotional income 
and an increase of £8.0 million in trade payables in line with business 
growth. The reported movement in inventory is an increase of £7.6 
million as the reductions from the loss of inventory at Andover CFC 
and inventory connected to the disposal of Fabled are accounted for 
elsewhere in the cashflow.

A  See Alternative Performance Measures on pages 227 and 228.

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Increasing financing flexibility

In the period, we received £562.5 million from the sale of 50% of the 
Ocado Retail business to M&S, with a further amount of contingent 
consideration due to the business in the coming years. This provides 
the flexibility to take full advantage of the opportunities to grow 
Ocado Solutions and accelerate development in our platform for 
both UK and international partners. The £100 million Revolving Credit 
Facility (“RCF”) which was renegotiated in 2017 was not drawn during 
the year. 

Post year end, the Group issued senior unsecured convertible 
bonds of £600 million with a coupon of 0.875% due in 2025. This 
allows the Group to diversify its funding sources and capitalise on 
issuance conditions, securing financial flexibility to support growth 
opportunities.

Key performance indicators

The following table sets out a summary of selected unaudited 
operating information for FY 2019 and FY 2018:

Active customers(1) (000’s)

Mature CFC efficiency (units per 
hour)(2)

Average deliveries per van per 
week (DPV/week)

FY 2019

FY 2018

Variance

795

168

196

721

10.3%

164

194

1.8%

1.0%

Source: the information in the table above is derived from information extracted from 
internal financial and operating reporting systems and is unaudited. Fabled is excluded 
from both years.

(1)  Customers are classified as active if they have shopped on ocado.com within the 

previous 12 weeks

(2)  Measured as units dispatched from the CFC per variable hour worked by Hatfield CFC 
and Dordon CFC operational personnel. We consider the mature CFCs to be Hatfield 
and Dordon 

Insurance proceeds of £73.8 million were received in the period in 
connection with the claim for the fire at Andover CFC. During the 
period a long term share incentive scheme was settled in cash at a 
cost of £80.2 million.

In 2019 there was cash expenditure of £259.6 million on new assets 
as the Group continues to invest for future growth comprising 
investments in new CFCs, development of our next generation 
fulfilment solutions, and spend on new vehicles and spoke sites.  
Other investing activities of £20.0 million included the purchase of 
equity investments in several companies in the vertical farming and 
technology sectors.

Net financing cash flows in the period was an inflow of £552.1 million. 
This included £558.3 million from the proceeds from the disposal of 
the 50% share of Ocado Retail, £59.5 million of proceeds from the 
issue of shares, the redemption of £25.0 million of the outstanding 
Senior Secured Notes and £38.7 million of repayment of other lease 
liabilities including the lease element of rentals under IFRS16.  

Balance sheet

The Group had cash and cash equivalents of £750.6 million at the 
end of the financial year versus £410.8 million as at 2 December 2018. 
Gross debt at the period end was £608.2 million (2018: £360.6 million), 
and includes an adjustment of £279.0 million in respect of IFRS16. Net 
cash is £142.4 million (2018: £50.2 million).

Trade and Other Receivables includes £61.9 million (2018: £49.1 
million) of amounts due from suppliers in respect of commercial and 
media income. Of this amount £43.1 million (2018: £29.9 million) is 
within trade receivables, and £18.8 million (2018: £19.2 million) within 
accrued income.

Trade and Other Payables includes a deferred income provision of 
£71.3 million in respect of the insurance monies which have not yet 
been recognised as exceptional income. Within Contract liabilities, 
£191.8 million (2018: £115.2 million) of amounts are related to 
Solution contracts, payments made for performance-based payments 
or progress payments on ongoing service delivery. Where payments 
are greater than the revenue recognised at the end of period, a 
contract liability is recognised for the difference. Within accrued 
income, £1.1 million (2018: £3.8 million) is due from our Solutions 
customers. 

An insurance reimbursement asset and an equal provision of £49.2 
million has been recognised on the balance sheet for the obligation to 
restore the original asset at the Andover CFC site under the leasehold 
agreement.

Included within property, plant and equipment is capital work-in-
progress for land and buildings of £0.1 million (2018: £0.1 million) and 
capital work-in-progress for fixtures, fittings, plant and machinery 
of £115.1 million (2018: £45.8 million), the increase relating to the 
numerous UK and international CFCs, with Casino and Sobeys being 
the majority.

A  See Alternative Performance Measures on pages 227 and 228.

Stock Code: OCDO 

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How We Manage Our Risks

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The Risk Management Framework

Ocado’s risk management process is designed to improve the 
likelihood of delivering our business objectives, protect the interests 
of our key stakeholders, enhance the quality of our decision-making, 
and assist in the safeguarding of our people and assets, including 
finances, property and reputation. 

The Board is responsible for the review and approval of the risk 
management framework and for the identification of Ocado’s key 
strategic and emerging risks. The Audit Committee, delegated by 
the Board, is responsible for the review of the effectiveness of risk 
management, the system of internal control, and the monitoring of 
the quality of financial statements and consideration of any findings 
reported by the auditor, Deloitte LLP, in relation to Ocado’s control 
environment and its financial reporting procedures. The review covers 
all significant controls including financial, operational, compliance 
controls, and risk management systems. 

The key features of our system of internal control and risk 
management, including those relating to the financial reporting 
process, are: 

•  an organisational structure with clear segregation of duties, control 
and authority, and a framework of policies covering all key areas; 

•  a system of financial reporting, business planning and forecasting 

processes; 

•  a capital approval process that controls Ocado’s capital 

expenditure and a post-completion review process for significant 
projects; 

•  monitoring the progress of major projects by management, the 

Executive Directors and the Board; 

•  an executive Risk Committee and a Governance, Risk and 

Compliance team which monitor Ocado’s risks; 

•  an Information Security Committee and an Information Security 

team which monitor the security of Ocado’s IT systems; 

•  a Personal Data Steering Committee and Data Protection team that 

The Ocado risk management process is designed to identify key 
risks and to provide assurance that these risks are understood and 
managed in line with the agreed risk appetite. The risk appetite is 
reviewed by the Board as part of its annual strategy review. The risk 
management process is aligned to our strategy and each principal risk 
and uncertainty is considered in the context of how it relates to the 
achievement of the Group’s strategic objectives. 

The Risk Committee reviews an overall risk report twice a year and 
this is in turn discussed by the Audit Committee and the Board. The 
risk report captures the most significant risks faced by the business 
and identifies the potential impact and likelihood at both an inherent 
level (before consideration of mitigating controls) and a residual level 
(after consideration of mitigating controls). The appetite for each key 
risk is also discussed and assessed with a target risk position agreed 
to reflect the level of risk that the business is willing to accept. This 
process for identifying, evaluating and managing the principal risks 
faced by the Group operated during the period and up to the date 
of this Annual Report. Such a system can only provide reasonable, 
and not absolute, assurance, as it is designed to manage rather than 
eliminate the risk of failure to achieve business objectives.

Principal Risks 

The principal and emerging risks are discussed and monitored throughout 
the year to identify changes to the risk landscape. The Board carried out 
its assessment of principal risks and uncertainties towards the end of the 
period, including assessing the impact of the Ocado Retail joint venture. 
Set out overleaf are details of the principal risks and uncertainties for 
the Group and the key mitigating activities used to address them. The 
changes to the Group’s principal risks reflect the shift in the strategic 
focus of the business towards the Ocado Solutions platform. The risks 
have been listed against the most relevant Group strategic objectives and 
are not set out in any order of priority or importance. The inherent (or 
pre-mitigation) risk movement from prior year for each principal risk and 
uncertainty has been assessed and is presented (per the key on page 50). 
For further information on the financial risks, see pages 192 to 193 of the 
notes to the financial statements. 

support data privacy governance; 

Brexit impact on the Group 

The Group is continuing to closely monitor the legal and political 
developments in the process of the UK’s exit from the EU (“Brexit”). 
A Brexit readiness committee was established in 2018, to prepare 
the Group for the post-Brexit economic arrangements and has 
been progressing the readiness alongside the ongoing Brexit 
developments, extensions and now the transition. The absence of an 
agreed and binding post-Brexit trade arrangement with the EU means 
that Brexit remains a principal risk for the Group.

•  an Internal Audit function that provides independent assurance on 

key programmes and controls; 

•  a treasury policy overseen by a Treasury Committee that manages 
Ocado’s cash and deposits, investments, foreign exchange and 
interest rates exposure, so as to ensure liquidity and minimise 
financial risk; 

• 

food and product technical departments, responsible for 
designing and monitoring compliance with Ocado’s processes for 
the handling of foods and other goods for resale; and 

•  other control measures outlined elsewhere in this Annual Report 
including legal and regulatory compliance and health and safety 
compliance.

The Audit Committee reviewed the effectiveness of the Group’s risk 
management and internal control during the period. 

➔ Further details of the review are set out in the Audit Committee report 

on page 92 to 97OCADO RISK MANAGEMENT PROCESS 

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26615  11 February 2020 7:16 am  Proof 3The Group has considered the impact in a number of areas: Employees • The Group has a dedicated and talented workforce, a substantial number of whom are EEA nationals in many different business areas. The ability of these employees to continue to live and work in the UK is of critical importance, although the UK Settled Status Scheme has substantially mitigated that risk.  Applicable employees have been encouraged to take advantage of that scheme.• Our technology division has several software development centres in the EU that work closely with their UK based colleagues. The efficiency of this arrangement could be impacted if post-Brexit there are restrictions on the ability of UK and EEA nationals to travel and to relocate between the UK and EU. Supply Chain• The UK imports about 30% of its food from the EU and the Group does not differ significantly from this average. Our supply chains have been developed as part of this established system, allowing for wide product choice, short ordering times and low inventories. If import tariffs are introduced, cost prices will increase and, if border checks cause disruption, certain short-life products could be unavailable or delisted. Product ranges/variety may contract as a result. Although the Group has created buffers of certain critical ambient and frozen products in the past, it is not possible to do this for fresh and short-life perishables. • Ocado Solutions exports UK-produced technology and equipment to our partners in the EU. Any tariffs, divergence in standards or other trade barriers may reduce our competitiveness. A technology contingency, comprising OSP hardware, such as bots, will be moved to the EU in anticipation of any supply chain disruption if necessary.Technology • A significant proportion of the components in the automation, warehouse, delivery and maintenance equipment used in Ocado’s operations are imported from the EU. The Group previously has placed advance orders for spare parts as a buffer against supply disruption. • The Group is closely involved in a number of EU collaborations in research and development. While the EU funding is important, access to EU-based academic skills, knowledge and collaboration with other corporates is more important. Existing funding is expected to continue and the UK is expected to propose an alternative framework for when EU funding is withdrawn. Our EU-located development centres will provide some opportunities in respect to the EU-based academic institutions.• Ocado Solutions technology and engineering teams are designing equipment for our UK and international partners. Currently certification by a UK authority is suitable for both the EU and the UK. Additional EU certification will be required if UK certification is no longer recognised or there is a divergence between UK and EU standards. The Group has engaged with suppliers, partners and external advisers to explore solutions to these risks to its business. Aside from considering the impact of Brexit on its operations and business model, the Board gave consideration to Brexit in the context of reviewing its viability and going concern, as noted below. The Company also considered the impact of Brexit as part of its post Balance Sheet events review process and did not identify any adjusting events.Emerging RisksSupply Chain With the signing of multiple Ocado Solutions deals around the world there are increased pressures placed on Ocado’s global supply chain from the increase in volume of materials and technical equipment being procured, compliance with local standards in each country, the logistical challenges of the global reach, to import tariffs and recruitment and training of local experts. The increasing risks associated with supply chain disruption have been recognised as an emerging principal risk.   Ocado Risk Management ProcessOur strategy informs the setting of objectives across the business and is widely communicated.Executive Directors evaluate the most significant strategic risks for the Group. In addition, each divisional director or selected department head prepares a risk register for their respective division, identifying and highlighting their significant risks. The Risk Committee oversees risk control processes and risk analysis from each part of the business, and reviews these top down and bottom up representations to ensure that no significant risks have been omitted.Divisional directors or department heads identify how they will manage, and accept or mitigate, their significant risks. These actions are then summarised into a description of the Group-wide mitigation process for each risk. Group-wide risks and mitigation processes are regularly reviewed by the Risk Committee and by the Audit Committee.1234       ImplementMitigationReviewRisksEvaluateRisks3421SetStrategy49Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   4911/02/2020   07:21:53Back to contentsHow We Manage Our Risks
Continued

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Strategic 
Objectives

Risks

Risk of decline in high service levels 
in the Retail business especially 
during the transitional period of 
change associated with the creation 
of the Ocado Retail joint venture

Improving the 
Proposition

Failure to maintain a retail 
proposition which appeals to a 
broad customer base and sustains 
growth rates while managing 
changes resulting from our new 
arrangements with M&S

Risk that current Solutions 
pricing levels may not provide 
both acceptable returns for our 
shareholders and attractive long-
term cost of ownership for our 
clients, while delivering a viable fully 
operational end-to-end customer 
experience

Change 
During the 
Year

Mitigation Action/Control

•  Weekly monitoring of the key indicators and the underlying 

driver targets.

•  Continuing initiatives to improve resiliency and 
operational performance of the Hatfield and  
Dordon CFCs.

•  Along with the scaling of operations at Erith, these 

arrangements help reduce the impact of operational 
problems in CFCs on customer service levels.

•  Continuation of Low Price Promise basket matching price 

comparison and competitive pricing.

•  Development of appropriate M&S own-label range.
•  Growth of branded ranges and expansion of  

supplier base.

•  Continuation of investment and optimisation of the 
marketing channels to acquire new customers.
•  Continued improvement of webshop and apps.
•  Planned roll-out of further immediacy sites.

•  Full review of projected financial impact undertaken before 

signing any new partnerships.

•  Periodic review of delivery costs and close relationship 
with our partners provides oversight of project costs.

•  Regular review of IT prioritisation process and rate  

of software development and regular platform steering 
meetings.

•  Resources and capabilities will be scaled and reallocated 

to help meet Ocado Solutions project deadlines.

•  There is an ongoing programme of design improvements 

for the platform.

•  The amount of capital invested in our platform is carefully 
controlled and we have the ability to reduce costs by 
scaling back the speed of future development.

Key:

  Risk has increased

  Risk has decreased

  No change

    N  New emerging risk

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Strategic 
Objectives

Risks

Maximising 
Efficiency

Risk of the transformation 
programme failing to deliver 
a sustainable operational 
infrastructure able to execute 
effectively the requirements 
for multiple Ocado Solutions 
contracts, simultaneously in 
many international locations, 
while providing for sufficient 
management, technology and 
engineering capabilities(1)

Risk of delays in the generation of 
additional capacity in the UK

Technological innovation 
supersedes our own and offers 
improved methods of food 
distribution to consumers

Utilising 
Knowledge

Risk of infringing a third party’s IP or 
failing to protect Ocado’s own IP(2)

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Change 
During the 
Year

The risk has 
increased 
during the 
period with 
the successful 
signing 
of further 
international 
deals

The risk has 
decreased 
during the 
period with the 
announcement 
of further CFCs 

Mitigation Action/Control

•  Creation of a Group Transformation team who are 

supporting the business in the design and implementation 
of the new operating model which includes people, 
process and systems.
Increased hiring of key skills in the UK and internationally, 
including greater emphasis on graduate recruitment and 
training programmes.

• 

•  Standardisation of platform delivery to improve 

repeatability.

•  Dedicated resources continue to work on modularising 

technology to enable faster replication and reduced build 
times.

•  New capacity increasing as Erith (CFC4) ramps up with 
plans to build CFC5 (Purfleet) and CFC6 (Bristol). CFC3 
(Andover) is being rebuilt.

•  Regular steering meetings and management oversight for 

new CFC projects.

•  Establishing our identity as a technology business, 

international platform provider and innovation factory.
•  Engagement with a wide number of international grocers 

to understand market needs.

•  Experienced teams in place who understand the current 

solutions and are aware of global alternatives used in other 
industries.

•  Conducting “freedom to operate” searches on selected 
technologies in selected jurisdictions and monitoring IP 
filings by a large number of companies.

•  Where appropriate, obtaining specialist or legal advice 

including to help ensure our ability to use  
our IP is not restricted by infringement claims.

•  Ongoing effort to identify patentable inventions and to 
apply for patents, with an increased number of patent 
applications. Expansion of IP team to help with IP 
protection work.

•  Ongoing review of our patent portfolio and discussion of 
other IP issues by the Ocado Innovation Committee.
•  Where necessary we take steps to protect our IP from 

unauthorised use.

Stock Code: OCDO 

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How We Manage Our Risks
Continued

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Risks

Mitigation Action/Control

Change 
During the 
Year

Operational

Risk of  supply chain disruption, in 
particular for single source equipment, 
that adversely affects product 
availability, delivery, reliability and 
cost, resulting in delays to contractual 
commitments and loss of revenue(3)

Risk of a food safety, product safety 
or health & safety incident(4)

•  Setting up of a “Central Manufacturing Fund” governed 

N

by Supply Chain with a view to ensuring reliable supply of 
components.

•  Agile approach to manufactured products including the 

ability to divert any product to sites with the most pressing 
requirements.

•  Experienced legal, food and product technology 

professionals and health and safety experts monitor 
compliance against policies and procedures.
•  Supplier approval and certification process.
•  Food and product safety policies and quality management 

with operational procedures.

•  Risk assessments and safe systems of work prepared by 

qualified staff to raise awareness and knowledge.
•  Active monitoring of international regulatory changes 
supported by territory expertise and recognised safety 
management system standards.

Risk of changes in regulations 
impacting our business model or the 
viability of Ocado Solutions’ deals

•  Regular monitoring of regulatory developments  

to ensure that changes are identified.

•  Due diligence carried out at appropriate stages  

Risk of negative implications due to 
changes in the global economic and 
geopolitical environment, including 
Brexit and the associated tariffs or 
difficulty in hiring employees, that 
may impact our business model(5)

Failure to prevent or respond to a 
major cyber attack or data breach 
that could result in business 
disruption, reputational damage, 
significant fines or the loss of 
customer, employee or confidential 
business information

Risk of business interruption

in the Ocado Solutions process.

•  Engagement with regulators and monitoring by 

management and specialist teams of the global and 
economic environment and regulatory changes to assess 
the potential impacts on hiring employees, trading, 
operations or the business model.

• 

IT systems are structured to operate reliably and securely. 
The security of our IT systems is regularly tested by third 
parties.

•  An information security and PCI security governance 

programme overseen by the Information Security Committee.

•  A dedicated Information Security team to monitor for 
security issues and respond to security incidents.
•  No customer payment card data is held in Ocado’s 

databases.

•  Data Protection Officer oversees the Group’s privacy 

compliance programme.

IT systems are structured to operate reliably and securely.

• 
•  Dedicated engineering teams on site with daily 

maintenance programmes to support the continued 
operation of equipment.

•  Ongoing testing and research and development to make 

equipment and MHE more reliable and robust.

•  Disaster recovery testing and business continuity plans 

continue to be progressed and updated.

•  High level of protection for CFCs and equipment, combined 
with business interruption insurance to transfer residual risks.

(1)   The risk covering the execution of multiple international contracts and the requirement for resources has been amended to reflect the importance of the transformation programme.
(2)  The risks described in the 2018 annual report as “Risk of infringing a third party’s IP” and “Risk of failing to protect Ocado’s own IP” have been combined.
(3)   A new risk covering supply chain disruption has been added to reflect the increased significance of the Ocado Solutions programme. 
(4)  The risk described in the 2018 annual report as “Risk of a food safety or product safety incident” has been expanded to include health & safety incidents.
(5)  The risk described in the 2018 annual report as “Risk of negative implications caused by final Brexit terms such as increase in import costs or difficulty in hiring employees” has been 

expanded to reflect the global economic and geopolitical environment resulting from Ocado’s increased international reach.

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Assessment of the Group’s Prospects
The Directors have assessed the Group’s prospects, both as a going 
concern and its viability longer term. This assessment informs the 
following distinct statements:

(1) The Directors considered it appropriate to adopt the going concern 

basis of accounting in the preparation of the Company’s and 
Group’s financial statements.

(2) The Directors have a reasonable expectation that the Company 
and the Group will be able to continue in operation and meet its 
liabilities as they fall due over the period of their assessment.

Both assessments are closely linked to the Directors’ robust 
assessment of the principal risks facing the Group (including those 
that would threaten its business model, future performance, solvency 
or liquidity), which is outlined on pages 50 to 52.

Going Concern Statement
Accounting standards require that directors satisfy themselves that it is 
reasonable for them to conclude whether it is appropriate to prepare 
financial statements on a going concern basis. There has been no material 
uncertainty identified which would cast significant doubt upon the Group’s 
ability to continue using the going concern basis of accounting for the 12 
months following the approval of this Annual Report.

In assessing going concern, the Directors take into account the Group’s 
cash flows, solvency and liquidity positions and borrowing facilities. The 
Group had cash and cash equivalents of £750.6 million, external gross 
debt (excluding finance leases payable to MHE JVCo) of £540.1 million 
and net current assets of £549.9 million. The Group has a mix of short and 
medium term finance arrangements. The Group forecasts its liquidity 
requirements, working capital position and the maintenance of sufficient 
headroom against the financial covenants in its borrowing facilities (see 
below). The financial position of the Group, including information on 
cash flow, can be found in the section on pages 142 to 221. In determining 
whether there are material uncertainties, the Directors consider the 
Group’s business activities, together with factors that are likely to affect 
its future development and position (see the section on pages 12-47) and 
the Group’s principal risks and the likely effectiveness of any mitigating 
actions and controls available to the Directors (see pages 48-52).

Viability Statement
In addition to the going concern assessment, the Directors have 
considered the viability of the business.

The Directors have decided that three years was the most appropriate 
period for assessing the Group’s prospects.  Although the Group’s 
strategic plan forecasts up to five years ahead, the Directors also took 
into account the impact on forecast outcomes of the rapid growth of 
the business and its changing strategic opportunities (among other 
factors) as evidenced by developments in each of the last three years. 
The directors also took account of the typical three years between 
a client contracting for a new CFC and its opening with the result 
that financial commitments were made on this timeframe.  This 
assessment is unchanged by the sale of a 50% share in the Retail 
business which remains a subsidiary but operates as a stand alone 
business unit and the Group’s continued expansion into overseas 
markets during 2019 as the underlying nature of the business is 
similar in terms of the planning timeframes.

The Directors then considered whether the Group will be able to 
continue in operation and meet its liabilities as they fall due over the 
three year period from approval of this Annual Report.

The Directors rely on a number of existing processes to consider their 
viability assessment. The annual budget, which provides a greater 
level of certainty of outcome than the longer-term plans, is used to 
set budget targets for the Group and is used by the Remuneration 
Committee to set targets for the annual incentive plan. A longer term 
business model provides less certainty of outcome, but provides a 
sensible planning tool against which strategic decisions can be made. 
This plan contemplates the input of a number of different strategic 
initiatives, including possible Ocado Solutions transactions, possible 
trials of new technology and potential increases in CFC capacity. The 
plans make assumptions about the business including projected 
capital expenditure, financing requirements, available finance and 
compliance with any financial covenants.  In the third year of the 
viability assessment the Directors anticipate that additional funding 
will be required to continue to drive the expected expansion of the 
Ocado Solutions business and the Directors are confident that, given 
the future projections in term of performance and financial position, 
this funding will be secured.

To assist the Directors’ assessment, the financial projections in the 
longer term business model were subject to severe but plausible stress 
tests whereby certain key assumptions were adjusted downwards,  
as follows:

(i)  material decline in the expected profitability of Ocado Retail;

(ii) delays in the opening of international CFCs; and

(iii)  significantly higher than expected engineering and technology 

operating costs for future CFCs.

A decline in the expected profitability of the UK Retail business may 
be the result of lower sales growth or reduced margins and can result 
from a range of principal risks in the Retail business including failure 
by the Group to maintain a competitive pricing position, a decline in 
customer service levels and a delay in implementing new capacity 
(see pages 50-52). A change to the expected operating costs of 
international CFCs is a potential scenario arising from other principal 
risks such as not having sufficient technology and engineering 
resources to continue making improvements or not delivering the 
expected reductions to long term cost of ownership of the OSP 
solution. The Directors’ assessment also took into account the other 
principal risks that could have an impact on the future performance 
of the Group and those that would threaten its business model, 
solvency or liquidity and also the likely effectiveness of any proposed 
mitigating actions (see pages 48 to 52).

The three stress tests were evaluated to show various outcomes 
including the impact on the Group’s net debt and cash flow over 
the three years and an assessment on the impact on the financial 
covenants in the revolving credit facility, all of which are relevant to 
assessing the solvency and liquidity of the Group.  

The above considerations form the basis of the Board’s reasonable 
expectations that the Group will be able to continue in operation and 
meet its liabilities as they fall due over the three year period from 
approval of this Annual Report.

For information concerning the review of going concern and viability 
see the Audit Committee report (on pages 92 to 97). The external 
auditors have reviewed these statements and having nothing to 
report (see the Independent Auditors’ report on pages 142 to 150).

Stock Code: OCDO 

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26615  11 February 2020 7:16 am  Proof 3Corporate ResponsibilityIn 2019 we continued making excellent progress towards all four pillars of our Corporate Responsibility strategy:  The Ocado Way.The Environment was our major focus in 2019 – plastics usage, reducing food waste and food poverty, and improving on carbon. Our commitment and actions to the Sustainable Development Goals have also seen us make progress towards publicly committed global actions with some very real achievements which we’re proud of.Highlights for each of our corporate responsibility strategy pillars are featured below.WE ARE MEMBERS OF:Better Retail, Better WorldWe are founding signatories to the British Retail Consortium’s “Better Retail, Better World”, a collective action from the retail industry to meet some of the biggest global challenges. These include modern slavery and decent work, sustainable economic growth, climate change, responsible consumption and production and inequalities. Courtauld 2025We are signatories to Courtauld 2025, a commitment to identify priorities, develop solutions and implement changes to cut the carbon, water and waste associated with food and drink by at least one-fifth in ten years. Working alongside other members of the food system to make food and drink production and consumption more sustainable.UK Plastics PactWe are a founding signatory of the UK Plastics Pact, an industry-leading initiative backed by WRAP and the UK Government to tackle plastic as pollution, and create an environment where plastic never becomes waste. Its three main aims are to make all product packaging reusable, recyclable or compostable; eliminating problematic or unnecessary single-use plastic; and having a 30% average recycled content across all plastic packaging by 2025.Stronger TogetherIn 2019 we became a project sponsor of Stronger Together, a multi-stakeholder business-led initiative aiming to reduce modern slavery and other hidden third party exploitation of workers. They provide guidance, training, resources and a network for employers, labour providers, workers and their representatives to work together, to tackle a common goal.The Ocado Way: 2020 StrategyEducationEntrepreneurshipEnvironmentEating Well54Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comSTRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   5411/02/2020   07:21:55Back to contentsEducation

During 2019 we continued promoting education projects, including 
digital literacy and road safety.

Entrepreneurship 

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Digital Literacy

We are on a mission to empower teaching of computing in schools, 
preparing the next generation for a tech-first world and making 
Science, Technology, Engineering, Mathematics (STEM) subjects more 
appealing to a wider audience. We understand the challenges facing 
today’s teachers, many of whom lack the resources needed to teach 
computer science.

Code for Life

We are preparing the next generation for the jobs of the future. Code 
for Life, our non-profit initiative that delivers free, open source games 
and teaching resources; helping all students to learn or improve 
their computing skills. We’ve continued to expand Rapid Router, our 
resource for teaching Key Stage 1 and 2 children how to code. At 
the end of November 2019, there were over 237,000 registered users 
globally and more than 5,300 schools have incorporated Rapid Router 
into their computing curriculum.

This year we developed Kurono, a time travelling adventure game 
for ages 13 and up. It will support secondary school Key Stage 3 and 
4 pupils interested in learning Python, a popular coding language in 
today’s digital workplace.

Road Safety

Delivering road safety projects to primary and secondary school 
children remained a priority during 2019. We repeated the “Road 
Safety Challenge”, a successful programme we run in partnership  
with Warwickshire County Council. This commitment gave 80 
schools the chance to win £500, to spend on road safety equipment 
or initiatives. The project reached 14,900 primary and secondary 
children in the county.

In autumn 2019, we published a third special edition of The Young 
Driver’s Guide in partnership with First Car Limited. This magazine 
continues to help educate new drivers about road hazards and how 
to reduce risk. Over 31,000 copies were delivered to 158 schools and 
campuses in the counties of Warwickshire and Hertfordshire. 

Entrepreneurial thinking continues to be at the heart of Ocado, and 
2019 saw our successful “Supply Ocado” portal continue to grow with 
new businesses.

Supporting SMEs

In FY 2019, 1,015 submissions were made through the Supply Ocado 
portal, a 36% increase from FY 2018.

Our buying team also hosted four “Meet the Buyer Days” at our Head 
Office. During these days, SME suppliers are invited to pitch their 
products to our buyers who in turn provide advice and guidance on 
all elements of their proposition as well as talking them through the 
process of listing their products on Ocado.com. A collective total of 
227 suppliers attended one of our “Meet the Buyer Days” in FY 2019.

Environment

Carrier Bags

During the period, we collected over 156 million bags for recycling 
through incentivising customers to return them through our Bag Buy 
Back scheme. The Ocado Foundation continued to be custodians 
of the remaining 5p bag funds; supporting waste, recycling and 
education projects across the UK.

We donated a further £20,000 to CleanupUK, a charity helping 
people to combat litter in their community. We continued to support 
our Food Partners by funding an additional five refrigerated vans, 
making that 13 “Cool Vans” donated to date. These vans are bringing 
community outreach programmes to life, transporting fresh surplus 
food to struggling communities and bringing people together. One 
of our food bank partners has built a network supporting over 200 
charities, schools and community groups using the vehicles we  
have provided.

Waste

We believe Ocado has the lowest food wastage in the industry. In 2019 
just 0.038% of food items in our CFCs were wasted. We’re committed 
to ensuring no food goes to landfill; inedible food is sent to anaerobic 
digestion, and edible food is redistributed. In the reporting year 1,148 
tonnes of food surplus was redistributed through our partnership with 
Company Shop, and their social enterprise, Community Shop.

Through our “Donate Food with Ocado” scheme we donated a 
further 76 tonnes of fresh and ambient food surplus to food banks 
and charities. Since the scheme launched in December 2014, we’ve 
donated over 256 tonnes of food, demonstrating our commitment to 
strengthening food partnerships in the past 12 months.

Stock Code: OCDO 

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26615  11 February 2020 7:16 am  Proof 3Corporate ResponsibilityContinuedGreenhouse Gas EmissionsOur relationship with Ecometrica continued for the fourth year, providing a centralised data management system. We track carbon emissions from our CFCs, spokes and vehicles.This year we have invested in Compressed Natural Gas (“CNG”) trucks, increased our usage of electricity from zero carbon sources and have begun trials for electric vans in high density areas. Compared to 2017/18 there has been a 3.03% reduction in our location based scope 1 and 2 total carbon emissions. Our location based intensity based measure of tCO2e per 100,000 orders has also decreased from our 2012/13 base line by 37.59%. We expect the trend of our intensity based measure reduction to continue, however we do expect our absolute emissions to increase in future years as our operations continue to grow. The majority of our emissions continue to derive from our fleet, accounting for 70%, followed by our electricity at 21%.For the third year running we partnered with the Carbon Trust who have carried out a limited assurance engagement on selected GHG emissions data (table below) in accordance with ISO 14064:3. GHG EmissionsGHG Emissions (tonnes CO2e) 2018/192017/182012/13Scope 1 – Direct 86,50287,61439,530Scope 2 – Indirect  Location-based22,81125,11521,613 Market-based8148,872*n/aTotal Emissions (Location-based) 109,313112,72961,143Intensity Measure (Tonnes of CO2e/100,000 orders) Location-based 514550.1823.4 Market-based 411470.8n/a* Since the publication of our 2017/18 results, some market-based figures have been updated thanks to improved accounting, which has resulted in a marginal change in figures. The previous figure was 8,856 tCO2e.Please see the Ocado Carbon Trust Certification Ltd Assurance Statement 2019 on the Corporate Website, www.ocadogroup.com, and for methodology see page 136.We have participated in CDP’s Climate Change Disclosure submission for the third consecutive year. We are delighted to have maintained our score of a B for the second year running.2019BBC20182017Eating Well We’ve continued to focus on reducing food poverty in the UK and encouraging healthy eating, growing our partnerships with food banks, charities, schools and community groups.For the second year we encouraged children to think creatively and get excited about vegetables, again sponsoring the Young Pea Chef of the Year. This nationwide competition challenged school children at both primary and secondary level to invent a recipe using peas. Over 200 children entered the competition and over 2,500 people voted to choose the winning three entries.Responsible SourcingWe are committed to acting ethically and with integrity in all our business relationships and to implementing effective systems and controls to ensure human rights abuses are not taking place anywhere in our own business or in any of our supply chains. We are also committed to ensuring there is transparency in our own business and in our approach to tackling modern slavery, consistent with our disclosure under the Modern Slavery Act 2015.➔ Our full modern slavery statement can be found on  www.ocadogroup.com.We are members of Sedex and use the platform to monitor our own-brand suppliers on their performance around labour rights and health & safety. In 2019, 73 social audits were conducted at first tier supplier sites, making 94% (2018: 90%) compliant with our ethical trading requirements at year end. The remaining sites had booked or were working towards an ethical audit between late 2019 and early 2020.We supported Stronger Together to develop a pragmatic toolkit for the Spanish horticultural industry, a key sourcing region for our products. This toolkit will support Spanish businesses to deter, detect and deal with forced labour and other third-party hidden labour exploitation. It has been tailored to the Spanish labour laws, risk context and business models. It is free to download from stronger2gether.org.In 2019 we joined Food Network for Ethical Trade (FNET), a supplier-led initiative aiming to use the collective leverage of suppliers and retailers to bring about positive change in working conditions in global food supply chains by providing guidance, resources, training and opportunities for collaboration.56Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comSTRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   5611/02/2020   07:21:57Back to contents26615  11 February 2020 7:16 am  Proof 3Alongside a number of UK retailers, we took part in FNET’s Retailer Ethical Auditing Practices survey, designed to increase understanding of where suppliers would like retailers to prioritise their efforts in relieving audit duplication and reducing conflicting requirements. Surveying over 200 retail suppliers, including 52 of Ocado Retail, findings were reported anonymously to highlight the key difference areas that create challenges for suppliers and to discover opportunities for improvement.The Ocado Foundation The Ocado Foundation is the home of our charitable and fundraising activity, both internally and externally. We support employees across the UK to make a difference to a local charity that matters to them. We do this through donations to multiple small, local projects and charities where impact will be greatest, rather than supporting a single national charity. Matching our employees’ fundraising and volunteering activity resulted in:• Over £55,000 for charities and community organisations• 3,200 volunteer hours• Over 500 donations made to charities and schoolsGoing the Extra MileIn 2019 the Ocado Foundation supported the tenth anniversary of “Poppy Cabs”. Started by registered taxi drivers, the initiative offers free travel for veterans attending the Remembrance Sunday Service  in London.Since its inception in 2009, it has become an integral part of the annual service and saw London cabbies make over 1000 free taxi journeys during November. It has increased accessibility for veterans attending the event, especially for those using wheelchairs.CASE STUDYMarine Conservation SocietyThe Great British Beach Clean has been leading the way in tackling ocean pollution for 25 years, helping make some of the most significant impacts on beach litter ever.In 2019, the Ocado Foundation partnered with the Marine Conservation Society (MCS) to support its 2019 beach clean campaign, removing litter that would otherwise end up in our oceans, endangering marine wildlife.The MCS’s Great British Beach Clean not only aims to help clear beaches across the UK of litter, but also asks volunteers to collect valuable data which has helped to drive change and reduce marine pollution on a national and international level. Fifty-five volunteers from the Ocado Foundation joined MCS to clear and survey the litter on Southend-on-Sea beach.“It was so great to partner with The Ocado Foundation for this year’s Great British Beach Clean. Thousands of pieces of litter were collected, preventing them from ending up  in the ocean and endangering marine wildlife.”Anne ThwaitesMCS Corporate Partnerships Manager57Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   5711/02/2020   07:21:59Back to contentsEngaging With Our Stakeholders

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S172 COMPANIES ACT 2006

A director of a company must act in the way they consider, in good 
faith, would most likely promote the success of the company for the 
benefit of its members as a whole, taking into account the factors as 
listed in section 172 of the Companies Act 2006.

stakeholder groups, their material issues and how the Company 
and the Board engage with them. Each stakeholder group requires 
a tailored engagement approach to foster effective and mutually 
beneficial relationships.

Engagement with our shareholders and wider stakeholder groups 
plays a vital role throughout the business.

Having conducted an externally facilitated stakeholder analysis 
session during the period, we set out in the following table our key 

By understanding our stakeholders, we can factor into boardroom 
discussions the potential impact of our decisions on each 
stakeholder group and consider their needs and concerns.

Stakeholder

Their interests

How we engage

How the Board engages

OUR PEOPLE

•  Training, development and prospects
•  Health and safety and working conditions
•  Diversity and inclusion
•  Human rights and modern slavery
•  Fair pay, benefits and share plans

Innovation, research and development

• 
•  Technology
•  Ocado’s reputation
•  Supply chain
•  Governance
•  Logistics
•  Service 

•  Performance
•  Capability
•  Success of the business
•  Fair trading
•  Payment terms
•  Collaboration
•  Anti-bribery and corruption
•  Anti-slavery
•  Ethical behaviour
•  Long-term partnerships
•  Terms and conditions

SOLUTIONS
PARTNERS

SUPPLIERS:
OCADO 
SOLUTIONS

CUSTOMERS:
RETAIL

•  Ocado Council
• 

Intranet; all-staff emails and 
newsletter-style updates

•  Workforce posters and 

communications

•  Whistleblowing services
•  Employee questionnaire
•  Reward team
•  Well-being forums

•  DNED and Executive 

Directors attend Ocado 
Council and engage in 
Q&A sessions

•  Board receives periodic 
reports on a range of 
people matters

• 
Initial meetings and negotiations
•  Senior management engagement 
with client senior management
•  Programme management steering 

sessions

•  Executive Director 

attends regular senior 
client meetings

Initial meetings and negotiations

• 
•  KPIs and feedback
•  Corporate responsibility and ethics 

reporting

•  Collaborative working groups
•  Direct engagement with senior 

management

•  Board approval on 
significant orders
•  Executive Director 
engagement with 
senior executives of 
suppliers

•  Range and product availability
•  Price and pricing consistency
•  Timeliness
•  Ease of website
•  Service
•  Product provenance and animal welfare
•  Sustainability and environmental impact
•  Safety
•  Supply chain, specifically workers’ rights
•  Supplier engagement and management, 

preventing modern slavery 

•  Customer surveys
•  Customer complaints
•  Contact centre
•  Press engagement
•  Company reports
• 
Industry events
•  Corporate Website
•  Direct marketing and 
communications

•  Annual Report
•  Corporate 

Responsibility Reports

•  AGM
•  Board updates on 

trading and customer 
initiatives 

•  Corporate Website

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Stakeholder

Their interests

How we engage

•  Direct engagement
•  Supplier website
•  Meet the buyer days
•  Supplier conferences
•  Social audits
•  Supplier surveys
•  Collaborative working groups

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How the Board engages

•  Board breakfast 

meetings

•  Regular reporting on 
retail performance, 
GSCOP and modern 
slavery

SUPPLIERS:
RETAIL

•  Success of the business
•  Fair trading
•  Terms and conditions
•  Brand building and performance
•  Anti-bribery and corruption
•  Ethics
•  Human rights and modern slavery
•  Long-term partnerships
•  Payment terms
•  Responsible sourcing requirements
•  Audits
•  GSCOP compliance

INVESTORS

•  Comprehensive view of financial and 

sustainable performance of the business

•  Share price
•  Environment, Social and Governance (ESG) 

factors

REGULATORY
BODIES

•  Compliance with regulations
•  GSCOP
•  Worker Pay and conditions
•  Waste and environment
•  Automation, engineering and technical 

CHARITIES,
NGOs AND
THE LOCAL 
COMMUNITY 
COMMUNITY

compliance
•  Gender Pay
•  Brand reputation
•  Consumer protection
•  Legal trading
•  Health and safety
•  Food and product safety 
•  Treatment of suppliers

•  Sustainability
•  Food security
•  Road safety
•  Environment
•  Human Rights
•  Animal welfare
•  Energy usage
•  Recycling
•  Waste management
•  Packaging material
•  Emissions from company vehicles
•  Community

•  Regular meetings, calls and site 
visits with investor relations and 
management
•  Annual Report
•  Corporate Website
•  Shareholder circulars
•  Notice of AGM/GM
•  Stock Exchange announcements
•  Press releases 

•  Corporate Website
•  Stock Exchange announcements
•  Annual Report
•  Direct engagements with regulators
•  British Retail Consortium meetings
•  Response to required reports

•  Results meetings
•  Communication 
with the Senior 
Independent Director

•  Regular reports on 

investor and analyst 
feedback

•  GSCOP report to Board

•  Regular reports from 
business on range of 
regulatory issues and 
engagement

•  Direct engagement locally with MPs, 
councils and community groups and 
nationally with MPs, ministers and 
trade associations

•  British Retail Consortium joint 

statements

•  Corporate Responsibility Report
•  Corporate Website 
•  Philanthropy and employee-matched 

funding for charity policy

•  Oversight of corporate 
responsibility plans 
and reporting
Involvement in 
corporate affairs 
strategy and activities

• 

Stock Code: OCDO 

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Our People

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Building a Workforce for the Future

Ocado Group’s current and future success is dependent on our 
employees – people who innovate, find solutions and deliver world-class 
service. We are committed to attracting, developing and retaining the 
highest quality talent throughout Ocado Group, whilst the continuous 
growth of the business means expanding our workforce in the UK and 
globally.

This shift in focus to delivering to our international business customers 
has enabled the alignment of other key delivery areas within our 
organisation. This transformation of ourselves began with creating the 
Ocado Retail joint venture and continues with a reorganisation of our 
internal operating model.

Our logistics services now exist to provide warehousing, logistics and 
distribution services to UK retail businesses – both our Ocado Retail  
joint venture and our Solutions partner Morrisons. Whilst our Solutions 
business, both UK and international, focus on the creation of Ocado’s 
solutions technology and the implementation of clients’ CFCs and 
fulfilment solutions around the world.

Ensuring we have the right people with the right skills means our 
focus on growing and developing our people is a key message that 
Ocado uses to attract and retain individuals.

Reward and Retention

We also understand that employee benefits make an important 
contribution to both employee engagement and the attractiveness of 
Ocado as a place to work. We are committed to continuing to provide 
a competitive compensation package inclusive of salary, pensions 
and other benefits. Ocado encourages shareholding for its by offering 
Free Shares at 1% of salary to all employees, annually.

We also offer both an employee Share Incentive Plan (“SIP”) and a 
Sharesave scheme to all employees. At the end of this financial year, 
15% of our employees had participated in our 2016 scheme, with an 
average profit of £31,940 per employee. 

Our UK financial awareness initiative provided by Neyber, has seen 
significant employee take-up with a total value of £1,469,500 paid 
out in loans. Other money management tools such as Bike Solutions 
schemes, car leasing and other healthcare services like our digital 
GP are also popular; all of which are part of our wider strategy that 
focuses on mental, physical and financial well-being.

Learning and Development

Supporting the training and development of our workforce is crucial 
to delivering our mission: changing the way the world shops. The 
consistently high performance in our UK grocery business provides 
the shop window for our business-to-business proposition. A stable, 
well-trained workforce is vital to achieve this, which is why we invest in 
developing technical skills and also encourage personal development 
to support future career progression for both monthly and hourly paid 
employees.

In September 2019 we inducted in 50 university graduates under 
our nine separate training schemes, covering General Management, 
People, Finance, Engineering, Engineering Operations, Operations 
Management, Logistics and Technology, cementing our place as a 
significant employer and creator of new graduate jobs. Use of the 
Apprenticeship Levy has also increased with the scheme being used 
to fund many professional qualifications such as CIMA and specialist 
engineering courses, as well as entry level employees.

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This year our Learning and Development offering has increased not 
only to focus on providing work-related learning but supporting 
personal well-being too. We’ve also invested in further personal 
development through our individual coaching offering and team 
development as well as through Insights psychometric analysis 
(“Insights”) to create a better and more productive understanding of 
professional relationships. 

The blended learning approach also supports the roll-out of mandatory 
training such as privacy compliance training that all monthly-paid 
employees are required to complete – providing a detailed audit trail. 

The safety and wellbeing of Ocado’s employees and associates is of 
the utmost importance. The Company’s objective is to ensure the 
safety of all employees in line with Ocado’s Health and Safety Policy 
and to ensure that its activities do not harm the public, customers 
or employees. Ocado does not tolerate any form of corruption, 
fraud or criminality, or the giving or receiving of bribes for any 
purpose. Ocado’s Anti-Bribery and Money Laundering Policy sets 
out definitions of bribery and corruption, and our internal training 
provides examples of this as well as how to report any cases of 
suspected wrongdoing.

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1  Online Learning Resources
MiLearning has over 600 resources that 
are available 24/7, including bite-sized 
learning videos, e-books and tools that 
employees can use.

  2  Group Workshops
We offer open workshops that run 
regularly. New topic areas are added 
periodically as learning needs arise. 
Our offering ranges from presentation 
skills, coaching, negotiation and people 
management to working effectively  
as a team.

  3  Team Development
We work with specific teams to support 
team development, strategic visioning 
and address any team challenges. We’ve 
invested in Insights in the last year as 
a tool to help us better support this 
development activity.

4  Apprenticeships

Provide greater opportunity to embed 
and apply individuals’ learning in the 
workplace by using examples and 
projects to explore topics. Require time 
off the job to learn and a personal coach. 
They range from technical skills such 
as engineering to wider areas such as 
leadership and MBAs.

  5  Individual Coaching
We have in-house and external coaches 
who support individuals to work 
through challenges and work situations. 
Coaching usually begins with a meeting 
including the manager and then moves 
to 1-2-1 meetings between the coach 
and employee that are goal focused and 
reflective.

  6  Mandatory Training
We provide mandatory training, mostly 
through e-learning. This includes data 
privacy, competition law, anti-bribery, 
right to work, etc. All new starters go 
through appropriate mandatory training, 
and regular refresher training is provided 
to existing employees.

Whistleblowing

Human Rights and Modern Slavery

This year we launched an independent and confidential whistleblowing 
service that allows our employees, suppliers and other third parties 
to raise concerns about possible wrongdoing that would be of public 
interest. This initiative is referred to internally as Speak Up.

Prior to the launch, external training was provided to all Speak Up 
investigating managers and all senior People managers. A campaign 
of awareness, including posters and videos, was implemented for the 
entire global workforce who are encouraged to make their disclosures 
either in person to a line manager or using the external independent 
system hosted by Expolink via either telephone, app or web. 
Anonymous reports are permitted in relevant countries. 

Ocado Group recognises its responsibility to respect human rights 
throughout its operations. We are committed to ensuring that people are 
treated with dignity and respect by upholding internationally recognised 
human rights principles encompassed in the Universal Declaration of 
Human Rights and the International Labour Organisation’s Declaration on 
Fundamental Principles and Rights at Work.

As a business we seek to avoid infringing the human rights of others 
and work to address any adverse human rights impacts we identify. 
Ocado Group takes seriously any allegations of human rights abuse in 
all its forms and will not tolerate human rights abuse anywhere in our 
operations.

On a quarterly basis the Board, Risk and Audit Committees are 
updated on all whistleblowing reports and subsequent actions. The 
introduction of these procedures has provided beneficial insight, 
supporting the integrity of the operational control environment.

We are committed to building knowledge and awareness and have 
developed a range of training and awareness initiatives for our 
employees, suppliers, business partners and service providers. For 
further information please refer to our most recent Modern Slavery 
Act Statement. 

➔  Please see our Modern Slavery Act Statement on the Corporate 

Website, www.ocadogroup.com

Stock Code: OCDO 

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Our People
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Diversity and Inclusion (D&I)

Ethnic Minorities

We are committed to ensuring that the Ocado workforce has the 
diversity of talent and expertise that it needs to enable the business to 
continue growing and innovating. The metrics required to be reported 
under the gender pay gap legislation can be found on the Corporate 
Website, www.ocadogroup.com and the Government’s online portal 
and within this report on page 117. Our equal opportunities policy 
is dedicated to creating an environment for our employees that is 
free from discrimination, harassment and victimisation, reflecting 
our commitment to creating a diverse workforce and environment 
that supports all individuals irrespective of their gender, age, race, 
disability, sexual orientation, or religion. We believe that this increases 
our pool of talent and benefits the organisation.

➔ For more information about diversity on our Board, see page 77

Our focus will be to support the Black, Asian and minority 
ethnic communities at Ocado, raising a greater awareness and 
understanding. There will be a focus in recruitment and selection 
globally as to how we recruit, who we recruit and who is recruiting. 

Disability Confident

Taking guidance from the UK Government’s Disability Confident 
Scheme, we’re looking at how disability friendly we are and how 
confident our disabled colleagues are. This part of the D&I focus will 
look at growing the support network by answering three questions. 
How can we encourage disabled people to join Ocado and how can 
we support them both mentally and physically when they are in the 
business? How do we, as a global leader in technology, forge our way 
to the forefront of being an employer of choice for disabled persons? 

This year we gave greater practical effectiveness to the equal 
opportunities policy by the appointment of our first D&I Manager, 
tasked with leading our global strategy that “celebrates difference”. 
We will continue our journey to develop a culture, in partnership with 
colleagues and our Ocado Group leaders, that upholds the benefits 
of diversity and inclusion as enablers for achieving the organisational 
aims and objectives upheld by our Values. Our focus for the coming 
year to support our culture of inclusion will be on these main themes:

Mental Health 

We want to establish a support network that nurtures the needs 
of our employees in helping them take care of their mental health. 
The network will work both locally and globally, collectively raising 
awareness and working on supporting structures and initiatives. We’ll 
continue to work with our educational partner Aviva to identify and 
deliver mental health first aiders (MHFA) courses equipping people with 
the tools to support others and to help keep themselves mentally fit.

LGBT+

As new but active members of Stonewall, an LGBT+ rights charity, 
we have already made headway with the LGBT+ initiative in CFCs 
Dordon and Erith. This will focus on how we can grow this globally 
and inclusively. 

Gender

The path to achieving gender equality is very much a focus of Ocado 
and is well underway with our involvement in the 30% Club campaign 
group supporting gender diversity and our “Women in Tech” network.

By creating networks for each initiative that are sponsored by our 
senior leaders and chaired by people with passion, we aim to 
represent every role and level in our business. Their involvement 
creates an engaged workforce, providing development and 
experience and improved employee retention at Ocado. 

Total Number of 
Employees

2
5
1
,
5
1

3
6
1
,
4
1

9
9
7
,
2
1

2
0
9
,
1
1

1
8
1
,
0
1

15

16

17 18

19

Senior Managers

20

All Employees by Gender
2,671

Directors

3

27

56

2,648

11,515

44

2019

12,481

2018

  Female 

  Male

  Female 

  Male

3

9

9

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26615  11 February 2020 7:16 am  Proof 3Our Values Our Group People Values and the associated behaviours are at the heart of our Group purpose: “To change the way the world shops”. We are in ittogetherWe are proudof what we doWe can beeven betterWe are in ittogetherWe are proudof what we doWe can beeven betterWe are in ittogetherWe are proudof what we doWe can beeven betterWe are in ittogetherWe are proudof what we doWe can beeven betterWe...▶ go the extra mile for our       customers▶ do the right thing▶ celebrate our successesWe...▶ fight for the common      purpose▶ show trust and respect▶ care for each otherWe...▶ never stop improving▶ thrive on change▶ learn from our mistakesWe are in ittogetherWe are proudof what we doWe can beeven betterWe...▶ go the extra mile for our       customers▶ do the right thing▶ celebrate our successesWe...▶ fight for the common      purpose▶ show trust and respect▶ care for each otherWe...▶ never stop improving▶ thrive on change▶ learn from our mistakesWe are in ittogetherWe are proudof what we doWe can beeven betterWe...▶ go the extra mile for our       customers▶ do the right thing▶ celebrate our successesWe...▶ fight for the common      purpose▶ show trust and respect▶ care for each otherWe...▶ never stop improving▶ thrive on change▶ learn from our mistakesAs a start-up 20 years ago Ocado had a highly developed sense of mission. It formed a core part of the culture of the organisation. And it still does. While we develop new missions for the different elements of our global business we have worked hard to maintain the culture that underpins our ways of working to ensure we stay aligned and true to our heritage. These culture principles are fundamental elements of our values, behaviours and career opportunities that are to be used to attract talent into the business. They are all a part of what makes us Ocado.• Our values say it all – Togetherness, pride and being better. • You can shape the future with us – People in Ocado have a sense of mission. Our disruptive technology (where we are proud to disrupt the status quo) is leading the way for grocery retail and more; you can solve problems and gain experience here like nowhere else. • You can grow with us – Shaping the future doesn’t just apply to our clients’ businesses. With our track record of developing leaders and experts from within, challenging ourselves to disrupt our own business, we can continue to offer unique opportunities to develop your career with us. • You will make an impact from the start – We trust and empower our colleagues. Everyone is encouraged to solve challenges with creative solutions. This is what drives our unique innovation and ambition. Although we are a large company on a global scale(1) we are not formal and approach things nimbly and pragmatically. • Difference is driving our business – Our success is due to the diversity of our people and our ways of thinking. Everybody is welcome to bring their ideas to improve how we do things. (1) Source: Ocado Culture Principles.63Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   6311/02/2020   07:22:11Back to contentsOur People
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The Ocado Way Leadership Behaviours 

The Citizenship Code 

Crucial to how we embed the Group People Values is our new 
leadership behaviour programme, which is designed to encourage 
those key behaviours that we expect all of our employees, but 
particularly our leaders, to demonstrate.

The Ocado Citizenship Code ensures everyone at Ocado understands 
how we conduct our business, and bring to life the culture which 
remains so important to us, never more so as we grow and transform 
our business.

The Citizenship Code was created by examining our business procedures 
and governance process, pulling all this information together, alongside 
our policies and procedures, into a single document. 

The Citizenship Code is the place where we cement and express the 
importance of our values and principles, as well as setting out our 
major policies which embed these values, in one place.

Workforce Engagement

During the year, Andrew Harrison was appointed as Designated Non-
Executive Director for engagement with the Company’s workforce. 
Working with the Ocado Council, Andrew’s role is one that complements 
and enables our commitment to giving our employees a voice.

This is already well serviced by the Ocado Council, which was created 
in the early years of Ocado to provide an effective mechanism for 
the Board to communicate directly with employees on Company 
achievements and concerns, and celebrating our successes in line 
with our Group People Values. 

Each business area council is chaired by a member of our Management 
Committee while an Executive Director attends each Group Council 
meeting to update and take questions from representatives about the 
business. Minutes from each meeting are published on Fuse, our mobile 
first communications platform to which all employees have access. We 
now have eight communications channels ranging from weekly briefs 
to our in-house magazine.

Designed by our Management Committee colleagues, these develop 
and support our leaders so that they are the best they can be.

As a leader in Ocado you not only need to live our 
values and people manager behaviours, but be 
able to lead large teams and functions to deliver 
for our business. To do this well in Ocado you 
need to demonstrate the following behaviours:

Impact and influence

•  A visionary communicator who obsesses about the customer, 

takes ownership and achieves results. Builds effective 
partnerships and fosters a high performance culture with 
positivity and respect. Motivates others to perform, manages 
conflict and nurtures talent.

Drive and intellect

•  A decision maker with a sense of urgency. Understands the 

business, the customer and solves the big problems creatively. 
Will always put the needs of the business first. Has passion, 
vision and conviction. Shows agility and resilience in a fast-
paced changing environment.

Judgement and integrity

•  A considered and commercial risk taker who shows humility 
and inspires trust. A critical thinker who consistently does the 
right thing, challenges others and is open to being challenged. 
Demonstrates strategic judgement and is not afraid to make a 
tough call.

These leadership behaviours are at the core of our culture. They 
are used at senior levels of the business to review performance 
and potential for future roles.

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26615  11 February 2020 7:16 am  Proof 3CASE STUDY – DESIGNATED NON-EXECUTIVE DIRECTORAndrew Harrison was appointed during the year as Designated Non-Executive Director  for workforce engagement (“DNED”).“ We work in a big and complex organisation with many groups around the business and my role is to effectively be the person who listens to all of those groups and to take that information back to the Board.”Andrew HarrisonNon-Executive Director Designated to Workforce EngagementThe process • Andrew attends the Group Council meetings approximately  three times per year. At one of these meetings Andrew specifically  focuses on communicating the executive remuneration policy  to the workforce• The Council Support Team collate questions from the workforce and present these to the DNED in writing ahead of the council meetings• A reasonable portion of the meeting is dedicated to the DNED  answering the relevant questions• A summary of the questions posed to the DNED is reported to  the Board• The DNED ensures any follow-up action takes placeFocus during the period• Moving from being a retail first business to a technology business• Operating in ten countries across three continents• Internal challenges to face like the disruption caused by the Andover fire• Change within an organisation brings uncertainty and uncertainty brings challenges and opportunitiesLooking forward• Changes to our business at home and internationally• Big macroeconomic changes – Brexit and increasing geographical expansion of Ocado       Ocado CouncilMeetingsDNEDDNED3421BoardHOW THE DNED ENGAGES WITH THE BOARDStrategic Report ApprovalThe Company’s Strategic Report is set out on pages 12 to 65.The Strategic Report is approved by the Board and signed on its behalf by Neill AbramsGroup General Counsel and Company Secretary 11 February 202065Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  STRATEGIC REPORTOcado Annual Report 2019 Strategic.indd   6511/02/2020   07:22:21Back to contents26615  11 February 2020 5:55 am  Proof 3Ocado Annual Report 2019 Governance.indd   6611/02/2020   06:30:53Back to contents26615  11 February 2020 5:55 am  Proof 3CONTENTS Governance68Chairman’s Governance Overview70Corporate Governance Report– Board of Directors – Corporate Governance Statement 201988Nomination Committee Report92Audit Committee Report98Directors’ Remuneration Report– Letter from the Chairman of theRemuneration Committee–  Description of the Remuneration Committee– Remuneration at a Glance–  Annual Report on Remuneration 2019132Directors’ Report – Non-Financial Information StatementOcado Annual Report 2019 Governance.indd   6711/02/2020   06:30:53Back to contents26615  11 February 2020 5:55 am  Proof 3Chairman’s Governance Overview“In this report we illustrate how our Company’s purpose, values and  strategy are aligned with our culture  and how we consider our stakeholders  in all key decisions.”Lord RoseChairmanDear ShareholderI am pleased to outline the Company’s approach to corporate governance and to introduce the Corporate Governance Statement 2019.The Board has always recognised the value and importance of good corporate governance and the role it plays in supporting the long-term success and sustainability of the business. We welcome the revised UK Corporate Governance Code 2018 (the “2018 Code”) and we are making good progress towards full implementation of the 2018 Code for 2020. In this report we illustrate how our Company’s purpose, values and strategy are aligned with our culture and how we consider our stakeholders in all key decisions. All our stakeholders are at the heart of what we do and this year, in response to the 2018 Code, we introduce a section on stakeholder engagement on pages 58 to 59.Remuneration and Engagement with StakeholdersOur Senior Independent Director (“SID”), Andrew Harrison, is available to all our shareholders and has engaged extensively with many of our major shareholders specifically on the subject of the Remuneration Policy which was approved at the 2019 annual general meeting. It is important that we explain how our Executive Director remuneration arrangements incentivise and support the achievement of our business objectives and sustain long-term value for shareholders. As the Group’s strategy and development evolves, we expect to continue to engage with our shareholders and other stakeholders on changes to the executive remuneration arrangements.We recognise that whilst all resolutions were passed at the 2019 annual general meeting held on 1 May 2019, including those relating to the Directors’ Remuneration Policy, there was also significant opposition to four resolutions which received more than 20% of votes against them. Prior to the 2019 annual general meeting we communicated extensively with shareholders on these resolutions which gave us a clear understanding of why the majority supported them but also why there were objections raised against the resolutions.In his capacity as Designated Non-Executive Director for engagement with the Company’s workforce (“DNED”), Andrew Harrison will be engaging with elected employee representatives via the Ocado Council meetings to explain how executive remuneration aligns with the wider company pay policy.➔  For further information on this role and how it works in practice  see page 65GOVERNANCE HIGHLIGHTS• John Martin joined the Board in June 2019 as an independent Non-Executive Director and member of the Audit and Nomination Committees• Claudia Arney joined the Board in September 2019 as an independent Non-Executive Director and member of the Remuneration and Nomination Committees• Appointment of Andrew Harrison as Senior Independent Director and Designated Non-Executive Director for workforce engagement• An externally facilitated board evaluation conducted by Manchester Square Partners• A continuing review of the 2018 Code, with steps taken towards full compliance for 2020• A robust assessment of the Group’s emerging and principal risks68Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comGOVERNANCEOcado Annual Report 2019 Governance.indd   6811/02/2020   06:31:02Back to contents26615  11 February 2020 5:55 am  Proof 3Accountability and RiskThe Board formally reviews the Group’s risk appetite each year and periodically discusses principal and emerging risks facing the Group and appropriate controls. Risk identification, controls and cost-benefit analysis regularly form part of the Board’s deliberations on strategic decisions. Monitoring the Group’s risk and assurance systems is key to the business and forms part of board meeting discussions. During the period, the Board approved a refreshed whistleblowing policy and process for the Group which includes an independent externally facilitated reporting system called Expolink. There are 13 principal risks discussed in detail in this report including risks that are emerging as the strategic priorities for the business shift towards its International Solutions business.➔  For more information about how the Company manages risk, please see pages 48 to 52Leadership and Board Effectiveness The Board needs to ensure that we have the right people and leadership in our Group to achieve the strategy and plans of the Group. Over the last few months, the Board has participated in an externally facilitated evaluation of itself and its Committees to ensure that it can focus on driving transformational change at pace.➔  For more information see page 78Diversity and Succession PlanningAs well as reviewing management succession plans, the Board has reviewed the combination of skills and experience on the Board, and has evaluated its composition looking at both the existing and desired skill sets of the Board. We strive to establish a culture that promotes integrity and values diversity at board-level. This important piece of work continues to form the basis of board diversity and succession discussions in 2020 as we consider the make-up of the Board that will best support the Company as it moves into the next stage of development. During the year, the Board has been asked to identify its own cognitive diversity characteristics taking into account less tangible factors such as life experience and personal attitudes. We aim to cultivate a broad spectrum of attributes and characteristics in the boardroom.Future OutlookThis is the last year we are reporting under the UK Corporate Governance Code 2016 (the “Code”). Throughout this report we  will be illustrating where we either comply with or are implementing processes in order to adopt the 2018 Code. We are very much aware that governance is a key part of the strength of our business and  by continually reviewing and monitoring our existing practices we ensure that our governance evolves alongside the changing business.Lord RoseChairman 11 February 202069Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  GOVERNANCEOcado Annual Report 2019 Governance.indd   6911/02/2020   06:31:04Back to contentsCorporate Governance Report

BOARD OF DIRECTORS

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STANDING
Andrew Harrison
Senior Independent 
Director and 
Designated Non-
Executive Director

Duncan  
Tatton-Brown
Chief Financial Officer

Mark Richardson
Chief Operations 
Officer

SEATED
Luke Jensen
Chief Executive Officer, 
Ocado Solutions

John Martin
Non-Executive Director

Jörn Rausing
Non-Executive Director

The Board Table

Julie Southern
Non-Executive Director

Neill Abrams
Group General 
Counsel and Company 
Secretary

Claudia Arney
Non-Executive Director

Tim Steiner, OBE
Chief Executive Officer

Emma Lloyd
Non-Executive Director

Lord Rose
Chairman

  Chairman

  Executive Director

  Senior Independent Director

  Non-Executive Director

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Board and Committee Meetings and Attendance 

Lord Rose (Chairman)

Andrew Harrison (SID, DNED)

Emma Lloyd (NED)

Jörn Rausing (NED)

Julie Southern (NED)

Claudia Arney (NED) – appointed within year

John Martin (NED) – appointed within year

Doug McCallum (NED) – resigned within year

Ruth Anderson (NED) – resigned within year

Tim Steiner (CEO)

Duncan Tatton-Brown (CFO)

Mark Richardson (COO)

Luke Jensen (CEO, Ocado Solutions)

Neill Abrams (Group General Counsel and Company Secretary)

Board 

Audit 
Committee 

Nomination 
Committee 

Remuneration 
Committee 

16 16

15 16

16 16

14 16

16 16

3

5

3

5

10 11

14 14

16 16

16 16

16 16

14 16

16 16

N/A

7

4

7

5

N/A

7

7

N/A

2

2

N/A

6

6

N/A

N/A

N/A

N/A

N/A

2

2

2

1

2

1

1

2

2

2

2

2

2

N/A

1

1

2

N/A

N/A

N/A

N/A

N/A

N/A

6

6

1

1

5

6

N/A

N/A

1

1

N/A

5

6

N/A

N/A

N/A

N/A

N/A

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  Meetings attended  

  Possible meetings the Director could have attended

During the period, the Non-Executive Directors held a number of meetings without the Executive Directors present.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Continued

BOARD BIOGRAPHIES

Lord Rose 

Tim Steiner, OBE 

Luke Jensen 

Chairman
Executive/Non-Executive: Non-Executive

Committee Membership: Nomination 
(Chairman)

Independent: No

Biography: Lord Rose has worked in retail  
for over 40 years. He has held Chief Executive 
Officer positions at Argos plc, Booker plc,  
Arcadia Group plc and M&S plc. He was Chairman 
of M&S plc from 2008 to 2011. Lord Rose was 
knighted in 2008 for services to the retail industry 
and corporate social responsibility, and granted  
a life peerage in August 2014.

External Appointments: Chairman of Fat Face 
Group Limited; Chairman of Stylemania Limited, 
trading as Dressipi; Non-Executive Director of RM2 
International S.A.; Chairman of Majid Al Futtaim 
Retail based in Dubai; Non-Executive Director of 
Time Out Group plc; Chairman of Zenith.

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Chief Executive Officer
Executive/Non-Executive: Executive

Committee Membership: N/A

Independent: No

Biography: Tim is the founding Chief Executive 
Officer of Ocado, which he started in 2000 and has 
led uninterruptedly since that time. In 2016 he was 
appointed OBE in the Queen’s Honours List, and 
in 2018 he was voted Sunday Times’ Businessman 
of the Year. Prior to Ocado, he spent eight years at 
Goldman Sachs, during which time he was based 
in London, Hong Kong and New York in the Fixed 
Income division. Tim graduated from Manchester 
University in 1992 with an honours degree in 
Economics, Finance and Accountancy.

Chief Executive Officer,  
Ocado Solutions
Executive/Non-Executive: Executive

Committee Membership: N/A

Independent: No

Biography: Luke joined Ocado as Chief Executive 
Officer of Ocado Solutions in 2017, before joining 
the Board in 2018. Prior to joining Ocado, Luke 
was a Senior Advisor at Boston Consulting Group 
and previously Group Development Director 
at Sainsbury’s, where he was responsible for 
online and digital and all customer-facing digital 
activities. During his career, Luke has also worked 
at OC&C Strategy Consultants where he was 
Partner and Head of the Retail and Consumer 
practice. He graduated from ESCP and holds an 
MBA from INSEAD.

External Appointments: Non-Executive Director 
of Hana Group SAS, registered in France; Non-
Executive Director of ASOS plc.

Duncan Tatton-Brown 

Neill Abrams 

Mark Richardson 

Chief Financial Officer
Executive/Non-Executive: Executive

Committee Membership: N/A

Independent: No

Biography: Duncan was previously  
Group Finance Director of Kingfisher plc, one of the 
world’s largest home improvement retailers. He has 
also been Chief Financial Officer of Fitness First plc, 
Finance Director of B&Q plc, Chief Financial Officer 
of Virgin Entertainment Group and held various 
senior finance positions at Burton Group plc. He has 
previously held Non-Executive Director positions at 
Rentokil Initial plc and ZPG plc.

External Appointments: Non-Executive Director of 
Trainline plc; Non-Executive Director of Karakuri Ltd*.

*Ocado owns 20.8% of Karakuri Ltd.

Group General Counsel and  
Company Secretary
Executive/Non-Executive: Executive

Committee Membership: N/A

Independent: No

Biography: Neill was on the founding team of 
Ocado, joining the Board in September 2000. He has 
responsibility for the Group Operations departments 
– Legal, Governance, Intellectual Property, 
Insurance, Real Estate, Government Relations and 
Corporate Responsibility. Prior to Ocado, he was a 
barrister in practice at One Essex Court and spent 
nine years at Goldman Sachs in London in the 
investment banking and legal divisions. Neill holds 
degrees in industrial psychology and law from the 
University of the Witwatersrand in Johannesburg 
and a Masters in Law from Sidney Sussex College, 
Cambridge. He is admitted as a barrister in England 
& Wales, an attorney in New York and an advocate in 
South Africa.

External Appointments: Non-Executive Director 
of Mr Price Group Limited, listed in South Africa.

Chief Operations Officer
Executive/Non-Executive: Executive

Committee Membership: N/A

Independent: No

Biography: Mark was Head of Technology at 
Ocado from 2001 until he joined the Board in 
2012. He is responsible for the day-to-day running 
of the Ocado operation, including CFCs, logistics 
developments, customer service, business 
planning, engineering and for the installation 
and maintenance of international OSP facilities. 
Prior to joining Ocado, Mark held a number of IT 
positions at the John Lewis Partnership, including 
Head of Selling Systems at Waitrose. He graduated 
from University College, London with a degree  
in Physics.

External Appointments: Non-Executive Director 
of Paneltex Ltd*.

*Ocado owns 25% of Paneltex Ltd.

  Chairman

  Executive Director

  Senior Independent Director

  Non-Executive Director

72

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Back to contentsAndrew Harrison 

Jörn Rausing 

Emma Lloyd 

Non-Executive Director
Executive/Non-Executive: Non-Executive

Non-Executive Director
Executive/Non-Executive: Non-Executive

Committee Membership: Nomination 

Committee Membership: Nomination, Audit

Independent: Yes

Independent: Yes

Biography: Jörn is the Head of M&A for Tetra 
Laval Group and has over 30 years’ experience in 
corporate development and international mergers 
and acquisitions. Jörn holds a degree in Business 
Administration from Lund University, Sweden.

External Appointments: Group Board Member of 
Tetra Laval; Board Member of Alfa Laval AB; Board 
Member of DeLaval Holding AB.

Biography: As Sky’s Chief Business Development 
Officer, Emma identifies and builds revenue growth 
opportunities. This includes responsibility for key 
strategic relationships with Sky’s technology and 
content partners. Emma has overseen the creation 
of Sky’s start-up venture investment function and 
US presence, leading to the investment in over 30 
technology start-ups. Emma graduated with a BA 
Joint Hons in Management Studies and Geography 
from the University of Leeds in 1992.

External Appointments: Chief Business 
Development Officer Sky Group.

G
O
V
E
R
N
A
N
C
E

Senior Independent Director and 
Designated Non-Executive Director
Executive/Non-Executive: Non-Executive

Committee Membership: Remuneration 
(Chairman), Audit, Nomination

Independent: Yes

Biography: Andrew is a partner at Freston 
Ventures Management Ltd, which invests in 
consumer brands that challenge the status quo. 
He chairs two of the businesses, House Simple and 
Whocanfixmycar.com, and advises others such 
as Five Guys, Secret Cinema and Cubitts. Andrew 
previously served as Chairman of Carphone 
Warehouse Ltd and was formerly Group CEO of 
Carphone Warehouse plc before its merger, which 
he led with Dixon’s Group plc. During his career he 
has successfully grown numerous new businesses, 
has international retail experience and developed 
and ran a global services business. Andrew 
graduated from the University of Leeds with a BA 
(Hons) in Management Studies in 1992.

External Appointments: Trustee of The Mix; 
Chairman of House Simple Ltd; Partner of Freston 
Ventures Management Ltd; Director of Chik’n Ltd; 
Director of Whocanfixmycar.com Ltd.

John Martin

Julie Southern 

Claudia Arney 

Non-Executive Director
Executive/Non-Executive: Non-Executive

Non-Executive Director
Executive/Non-Executive: Non-Executive

Non-Executive Director
Executive/Non-Executive: Non-Executive

Committee Membership:  Nomination, Audit

Independent: Yes

Biography:  John has extensive operational and 
financial management experience of running large 
international businesses, as well as significant 
experience in strategic development and driving 
improvements in operational performance.  
Until he stepped down from the role in November 
2019, John was Group Chief Executive for  
Ferguson plc, the world’s leading specialist 
distributor of plumbing and heating products. 
John was also a partner at Alchemy Partners, 
the private equity group, and prior to that he 
was Chief Financial Officer at Travelex Group, the 
international payments business, and Hays Plc. 
John graduated from Imperial College, London in 
1987 and qualified as a Chartered Accountant with 
Arthur Andersen, where he worked for nine years 
in Audit, Operational Consulting and Corporate 
Finance. He was also Group Controller of The 
Stationery Office Group after its privatisation  
in 1996.

Committee Membership: Audit (Chairman), 
Nomination, Remuneration 

Committee Membership:  Nomination, 
Remuneration

Independent: Yes

Independent: Yes

Biography: Previously a finance director at Virgin 
Atlantic and at Porsche Cars Great Britain, Julie has 
extensive executive experience and has chaired 
audit committees at various FTSE listed companies 
with operations both in the UK and internationally. 
She is also an experienced remuneration 
committee chairman. Julie holds a BA (Hons) in 
Economics from the University of Cambridge and 
is a Chartered Accountant.

External Appointments: Non-Executive Director 
and Chairman of the Audit Committee of Rentokil 
Initial plc; Non-Executive Director and Chairman of 
the Audit Committee at NXP Semiconductors N.V.; 
Non-Executive Director and Chairman of the Audit 
Committee of easyJet plc.

Biography:  Claudia brings extensive experience, 
both executive and non-executive, with a particular 
focus on business transformation and technology. 
She completed an MBA at INSEAD and has held 
senior roles at EMAP, Pearson, the Financial Times 
and Goldman Sachs.

External Appointments: Non-Executive Director 
and Chairman of the Governance Committee of 
Aviva plc; Non-Executive Director and Chairman 
of the Remuneration Committee of Kingfisher 
plc; Non-Executive Director and Chairman of the 
Remuneration Committee of Derwent London plc; 
Non-Executive Director and Interim Chairman of 
the FA Premier League Ltd.

Stock Code: OCDO 

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Back to contentsCorporate Governance Report
Continued

Leadership Structure 
The structure of the Board is designed to ensure that the Board focuses on strategy, monitoring the performance of the Group and governance, 
risk and control issues.

The following diagram shows the role of the Board and its Committees and management: 

Board of Directors

The Board is collectively responsible for the long-term success of the Company. The business of the Company is 
managed by the Board who may exercise all of the powers of the Company. The Board delegates certain matters  
to the Board Committees, and delegates the detailed implementation of matters approved by the Board and the  
day-to-day operational aspects of the business to the Executive Directors

Audit 
Committee

Remuneration
Committee

Nomination 
Committee

E
C
N
A
N
R
E
V
O
G

Reviews and reports to the 
Board on the Group’s financial 
reporting, internal control and 
risk management systems, the 
independence and effectiveness 
of the external auditor and the 
effectiveness of the internal 
audit function

Determines the remuneration, 
bonuses, long-term incentive 
arrangement, contract 
terms and other benefits 
in respect of the Executive 
Directors, the Chairman, the 
Company Secretary and senior 
management

Undertakes an annual review 
of succession planning and 
ensures that the membership 
and composition of the Board, 
including the combination of 
skills, remain appropriate

Chief Executive 
Officer

Executive 
Directors

Management 
Committee

• 

• 

Leads the Executive 
Directors

•  Day-to-day management of 
the Group’s operations

• 

Implements and oversees 
operational management

Represents management on 
the Board

•  Operations and results of 

the Group

• 

Execute the strategy once 
agreed by the Board

Risk Committee
Oversees the Group’s risk register, 
risk control processes and disaster 
recovery plans

Information Security  
Committee
Monitors the Group’s information 
security measures and oversees 
changes to security systems

Treasury Committee
Oversees the treasury policy 
concerning the Group’s cash and 
deposits, investments, foreign 
exchange and interest rates

Safety Steering Committee
Oversees the Group’s health, safety 
and environment management 
systems and monitors the progress  
of safety plans

Capital Expenditure Group
Reviews and authorises capital 
expenditure projects, overspends  
and property expenditure, in 
accordance with agreed limits

Personal Data Steering 
Committee
Supports and drives data privacy 
governance and provides assurance 
that best practice mechanisms are 
in place

Chairman

• 

• 

• 

Leads the Board

Promotes high standards of governance 
and ensures effectiveness

Sets the Board’s agenda

Senior Independent Director

• 

• 

Sounding board for the Chairman and 
acts as an intermediary for other Directors

Available to the shareholders

Non-Executive Directors

• 

Constructively challenge the Executive 
Directors

•  Monitor the delivery of the Group’s 
strategy within the risk and control 
framework set by the Board

Designated Non-Executive
Director

•  Understand the views of the workforce 
and identify any areas of concern

• 

• 

Communicate the views of the workforce 
to the Board

Ensure the Board considers the workforce 
in all its proposals 

Group General Counsel and
Company Secretary

• 

• 

• 

Ensures Board procedures are followed

Implements and oversees governance 
framework

Ensures that information flows between 
management, the Board and its 
Committees

Indicates delegation

Indicates Board support

Certain detailed aspects of the Board’s responsibilities are delegated to the Executive Directors. The Executive Directors carry out some of these 
responsibilities through Executive-led Committees. These Committees, whose roles are set out above, formally report to the Executive Directors, 
and may provide reports to the Board or Board Committees from time to time. The Management Committee comprises the Executive Directors 
and 11 members of management.

The reports by each Board Committee are given in this Annual Report. The role descriptions for CEO, Chairman, SID and DNED are set out in 
writing and provide a system of checks and balances to ensure no individual has unfettered decision-making power.

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Back to contentsWhat the Board Did This Year 
The Board’s activities are structured through the year to develop 
and support the delivery of the Group’s strategy, and to ensure the 
long-term success of the Group for customers, investors and wider 
stakeholders and in creating shareholder value. 

The Board uses these Board meetings as a mechanism for discharging 
its duties under section 172 of the Companies Act 2006.

➔ For more information see pages 58 to 59

The actions taken by the Board throughout the period reflected these 
strategic goals. 

The Board also regularly discussed governance, risk management 
and the Group’s financial performance giving particular consideration 
to the Group’s stakeholders and to ensuring that the culture of the 
Company is aligned with its purpose, values and strategy.

The table below sets out some of the Board’s key areas of focus 
and discussions through the year and how these developed and 
supported our strategy. 

The Board’s discussions throughout the year were focused  
on our strategic objectives: 

  Utilising Knowledge

  Maximising Efficiency

Improving the 
Proposition                 

Responsibility

Strategy, Performance  
and Financing

Reporting, Risk 
Management and 
Accountability Controls

Oversight of the Group’s 
Operations and Technology 
Development

People, Governance and 
Corporate Responsibility

G
O
V
E
R
N
A
N
C
E

Annual strategy conference 
to review and set the 
Group’s strategy and 
medium-term plan.

Annual review of key risks 
and risk appetite, and 
reviewing reports of risk 
management.

Approving the annual budget, the 
business plan for the Group and 
individual capital expenditure 
projects.

Overseeing Ocado 
Solutions negotiations and 
discussions.

Review of reports on specific 
risk areas including Ocado 
Smart Platform (“OSP”) 
control environment.

Receiving reports on patent 
protection of the Group’s 
technology.

Reviewing and approving 
the Group’s regulatory 
announcements and reports.

Receiving regular reports on 
the key projects including new 
technologies.

Reviewing reports on health 
and safety, litigation, investor 
relations, and legal and 
company secretarial matters.

Receiving regular reports on 
implementation of CFC projects for 
Solutions clients and the Group’s 
transformation program.

Receiving reports on people 
issues including gender pay 
gap analysis. Discussing 
corporate responsibility goals 
and progress.

Approving the Group’s various 
non-financial reports.

Receiving various reports on 
governance and regulatory 
changes, including the 
Group’s responsibilities under 
GSCOP.

Receiving reports on the 
Group’s environmental 
initiatives and responsibilities.

The Board is ultimately 
responsible for the Company’s 
risk appetite and viability, and 
therefore plays a key role in 
reviewing the risks that face 
the business and ensuring that 
it has and retains oversight of 
specific, high-risk areas.

The Board discusses 
Company-specific risks and 
uncertainties, including the 
environment in which the 
business operates, such as 
cybercrime and Brexit.

The Board reviews the 
Company’s Viability 
Statement and Going 
Concern Statement.

Operational efficiency is regularly 
discussed and challenged at Board 
meetings and is considered an 
important driver for both growth 
and developing our proprietary 
knowledge, and therefore the 
Group’s strategy.

The Board discusses 
stakeholder issues through 
the year, including investor, 
customer and employee 
issues. The Board is updated 
regularly on governance 
matters.

The Board discusses the 
status and progress of the 
implementation of key projects 
including Solutions contracts.

The commercialisation of Ocado 
Solutions is a key strategy for 
the Group. The Board reviews 
IP strategy and Ocado Solutions 
negotiations at each Board 
meeting.

The Board receives updates 
throughout the year on 
recruitment and retention, in 
the UK and internationally, 
including the impact on the 
Group’s operational strategy.

The Board discusses the 
Group’s responsibility to 
consider its impact on the 
environment.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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d
o
i
r
e
P
e
h
t
g
n
i
r
u
D
s
n
o
i
t
c
A
c
i
f
i
c
e
p
S

e
l
o
R
e
c
n
a
n
r
e
v
o
G
/
c
i
g
e
t
a
r
t
S
s
’
d
r
a
o
B
e
h
T

Overseeing the creation 
of the Ocado Retail joint 
venture and other strategic 
transactions.

Receiving reports from 
senior management 
(including Ocado Retail) 
on trading, business 
performance and 
financing.

Providing entrepreneurial 
leadership to the Group 
with overall responsibility 
for driving performance 
through debate and 
constructive challenge of 
management.

Developing effective 
leadership in the Board 
and throughout the 
business, and ensuring 
the right personnel are in 
place.

As a significant part of 
the growth strategy, 
reviewing the strategy of 
overseas expansion and 
the capabilities required to 
make this successful.

Back to contents 
 
 
 
 
 
 
 
Corporate Governance Report
Continued

Length of Tenure of Chairman 
and Non-Executive Directors

3

2

1

1

0-3
years

3-6
years

6-10
years

10+
years

Board Independence

E
C
N
A
N
R
E
V
O
G

6

5

  Executive Director

1

  Chairman

  Non-Executive Director

Board Gender Diversity

Composition of the Board 
Review of Board and Board Committee Composition
A number of changes were made to the composition of the Board during the period. In making 
these changes, the Board took into account various considerations including length of Director 
tenure, Board diversity, independence and the combination of skills and experience of the 
Directors. Some of these considerations are outlined below. 

Board Tenure and Reappointment
The Board takes into account the length of tenure of existing Directors when considering 
reappointment and succession planning. Our articles of association (“Articles”) provide that 
our Directors must retire at every annual general meeting following their last election or 
reappointment by our shareholders.

This is consistent with the recommendation contained within the Code that all directors 
should be subject to annual election by shareholders. Jörn Rausing has served as a Non-
Executive Director for over 16 years, seven of which were before the Company’s Admission. 
Accordingly, the recommendation of his reappointment to the Board was subject to particular 
scrutiny (including the importance of maintaining Board continuity).

Independence 
The Code recommends that at least half of the Board, excluding the Chairman, should 
comprise Non-Executive Directors determined by the Board to be independent. Since, 
excluding the Chairman (who was independent on appointment), there were six Non-Executive 
Directors all determined by the Board to be independent and five Executive Directors, the 
Board complies with this recommendation at the end of the period. The chart on page 70 
illustrates the composition of the Board in respect of the independence of its members as at 
the end of the period.

Similarly, the composition of the Nomination Committee, Audit Committee and Remuneration 
Committee comply in all respects with the independence provisions of the Code.

The Board has scrutinised the factors relevant to its determination of the independence of 
Non-Executive Director Jörn Rausing.

9

  Female 
(25% of Board,  
43% of NEDS)

  Male

Jörn Rausing
Jörn Rausing has been a Director for 16 years, nine of which the Company was listed.  
Jörn is a beneficiary of the Apple III Trust, which owns Apple III Limited (together, “Apple”),  
a significant (approximately 10%) shareholder of the Company. Jörn is not a representative  
of Apple, nor does Apple have any right to appoint a Director to the Board.

5

3

4

3

Total
Board

Executive

Non-
Executive

Senior Management Gender Diversity

20

The Board considers his continuing directorship to benefit the Group and support the 
principles of the Code. Jörn’s significant experience as a co-owner and manager of Tetra Laval, 
a global technology and industrial group, enhances the skills and experience on the Board 
in addition to bringing international expertise during a period when the Group is expanding 
substantially outside of the UK. Jörn also ensures there is a long-term perspective brought 
to the Board’s decision-making reflecting the approach adopted at Tetra Laval to its own 
technology development and commercial expansion. 

The Board considers Jörn to be independent in character and judgement, and does not 
believe the size of Apple’s shareholding, nor the duration of Jörn’s tenure on the Board, 
amounts to a relationship or circumstance which may affect his judgement. Jörn has stood 
for re-election annually since 2011 and on each occasion has been re-elected by a substantial 
majority of shareholders.

➔  Read more about the Board’s attendance on page 71

44

  Female

  Male

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Back to contentsBoard Diversity
The Board and Nomination Committee are mindful of the corporate governance developments in the areas of diversity. During the period we 
asked the Board to identify their own diversity characteristics. The charts on page 76 illustrate the gender diversity of the Board and senior 
management. The Board has reviewed its policy and objectives on diversity and more detail on this review can be found on pages 69 and 90.

Combination of skills and experience as identified by the Board

Number of Directors
0

12

Number of Directors
0

12

Chairmanship

Risk management

Financial reporting

Workforce engagement 

International board experience

7

Investor relations

9

10

11

11

Retail industry

Marketing 

Governance

Grocery industry

Prior FTSE experience

6

Business development

Financial acumen

Technology

Operational

12

11

The Board participated in a process to identify their own cognitive diversity characteristics 
taking into account less tangible factors such as life experience and personal attitudes(1). 

1

2

      9

       8

      4

7

4

Diversity
Characteristics

2

 1
0

1

1

2

1 2

(1)  Categories taken from the Office for National Statistics.

10

11

10

10

7

8

8

G
O
V
E
R
N
A
N
C
E

Age

  41-55

  56-70

  70+

What is your ethnic group?

  White

  Mixed/multiple ethnic groups

Sexual orientation

  Heterosexual/straight

Do you consider yourself to have a 
disability defined by the Equality Act 2010?

  No

What is your highest level of educational 
attainment?

  Level 7 – Master’s degree

  Level 6 – Bachelor’s degree

  Level 5 – Higher national diploma

Were you educated outside of the UK?

  Yes

  No

Stock Code: OCDO 

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Back to contents 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Board Evaluation FrameworkThe evaluation was undertaken with reference to the UK Corporate Governance Code 2018, within a framework focusing on a wide range of areas from strategy to governance. The Board recognises that a continuous and constructive review of its performance is an important factor in achieving its objectives and realising its full potential. It will continue to conduct annual reviews with external input at least once every three years.Review of Board EffectivenessAn annual review is conducted to reflect on the performance and effectiveness of the Board, and to consider how individual Directors and the Board as a whole need to continue to evolve to provide the leadership required for the future success of the organisation.Our Three-Year Board Evaluation Cycle  Board Leadership and Company Purpose  Division of Responsibilities  Composition, Succession and EvaluationAppointment of Consultants• A request for proposal was circulated to a cross-section  of board evaluation advisers• The proposals were reviewed and short-listed to three advisers who were asked to meet and discuss their proposals with the Chairman and the Senior Independent Director• Following consideration, MSP (who have no other connection with the Company, and are considered by the Board to be independent) were selected as the independent consultantEvaluation ProcessStep 1: Background Familiarisation by MSP• Briefing meeting held with the Chairman to understand context and priorities for the evaluation• Board and Committee papers reviewed for the past 12 months, together with the reports of previous evaluationsStep 2: Formal Interviews• One-to-one meetings held with each Board member  and key executivesStep 3: Board Observation• Observation of a full Board meeting to further understand Board dynamicsEvaluation Outcome:Key findings and themes were discussed and evaluated with the Chairman and the Senior Independent Director and a Board evaluation report prepared and produced to the Board for discussion2018Internal evaluation supported by Independent Audit2019Externally facilitated evaluation conducted  by Manchester Square Partners (“MSP”) 2020Internal evaluation       ExecutionRoleDynamicsStructureEngagementStrategyLeadershipSuccessionRisksChallengesGovernanceCompositionand DiversityEXTERNAL EVALUATION PROCESSCorporate Governance ReportContinued78Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comGOVERNANCEBack to contents26615  11 February 2020 5:55 am  Proof 3External Board Evaluation Results 2019The evaluation report indicated that the Board is constructive, collegiate and supportive, and that there is effective leadership from the Chairman, ensuring appropriate corporate governance without losing entrepreneurial spirit. All Board Committees are operating well and the Non-Executive Directors are engaged and committed to adding value to the Board. The Board dynamics and clear aligned vision are a key area of strength. The review also highlighted a number of focus areas for the Board and its Committees to consider during 2020, including:KEY AREA 1 Board pack and presentationsAction: Review of Board meeting reporting and development of metrics that more readily highlight key points for discussion and enable an appropriate level of preparation, questions, debate and challenge.  KEY AREA 2 Length of meetingsAction: Given the pace of activity and change, allotted time for Board meetings should be extended to ensure enough opportunity for full discussion on all agenda topics.   KEY AREA 3 Visibility of relationship with stakeholdersAction: Given the evolving range and nature of key stakeholder groups, further visibility and review of key stakeholders to take place at Board level.KEY AREA 4 Board compositionAction: Consider a Non-Executive Director that will further support the Group’s shift towards the Solutions business.Internal Board Evaluation Results 2018The main focus areas and recommended actions identified and progress made, included:KEY AREA 1 Leadership required to support senior management with technological development internationallyAction: Consider the appointment of Non-Executive Directors with software and international experience to complement existing experience.Outcome: John Martin and Claudia Arney joined the Board as Non-Executive Directors on 1 June 2019 and 1 September 2019 respectively. John’s wealth of international experience and Claudia’s extensive experience of business transformation and the technology sector complement the Board and further support technological development internationally.KEY AREA 2 Succession planning for senior management to ensure it has the right skills and experience to drive forward the international expansion of the businessAction: Increase the focus of building up the senior management team.Outcome: The senior management team has been further strengthened with the addition of a new Chief Operating Officer of Technology, Chief People Officer and a Solutions Commercial Director. The Executive Directors also completed a review which included a review of individual performance, identified development opportunities, role changes and future leaders to drive forward the international expansion of the business.KEY AREA 3 More informal time together outside of the boardroomAction: Add into the Board calendar pre-meeting and post-meeting events away from the boardroom.Outcome: The Board met off site for two days for strategy planning in June 2019. A post Board meeting dinner was also held in November 2019, as well as a few other ad hoc informal occasions during the year.KEY AREA 4 Shifting the Board agenda focus areasAction: Spend more time reviewing progress and the delivery of Ocado Solutions objectives and commitments.Outcome: Solutions progress, objectives and deliverables are reviewed and discussed more extensively at all Board meetings.  Board Leadership and Company Purpose  Division of Responsibilities  Composition, Succession  and Evaluation79Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  GOVERNANCEOcado Annual Report 2019 Governance.indd   7911/02/2020   06:31:12Back to contentsCorporate Governance Report
Continued

The Companies Act 2006 provides that Directors must avoid a situation 
where they have, or can have, a direct or indirect interest that conflicts, 
or possibly may conflict, with the Company’s interests. Boards of public 
companies may authorise conflicts and potential conflicts, where 
appropriate, if their company’s articles of association permit, which the 
Articles do.

Whenever a Director takes on additional external responsibilities, the 
Director will discuss the potential position with the Chairman and confirm 
that as far as they are aware, there are no conflicts of interest.

Each Director is required to disclose conflicts and potential conflicts to 
the Chairman and the Company Secretary as and when they arise. As part 
of his or her induction process, a newly appointed Director completes a 
questionnaire that requires him or her to disclose any conflicts of interest 
to the Company. Thereafter, each Director has an opportunity to disclose 
conflicts at the beginning of each Board and Board Committee meeting 
and as part of an annual review. During the year some Directors declared 
potential conflicts of interest in relation to matters being discussed by 
the Board and as such did not participate in discussions regarding these 
matters. None of the other Directors declared to the Company any actual 
or potential conflicts of interest between any of his or her duties to the 
Company and his or her private interests and/or other duties, except in 
the case of the Executive Directors, each of whom holds the position of 
Director of the Company and Director of a number of Group subsidiary 
companies. The system in place for monitoring potential Director 
conflicts remained effective throughout the period.

Ocado Retail Limited and Conflicts of Interest
Tim Steiner and Duncan Tatton-Brown are Ocado appointed directors 
on the Ocado Retail Limited (“Ocado Retail”) board. Notwithstanding 
their Companies Act 2006 duties and obligations under the Articles, 
both directors are subject to the provisions of the Ocado Retail 
articles of association and to the provisions within the Ocado Retail 
shareholders agreement on conflicts of interest and related party 
matters.

Board Activities Relating to Culture
We recognise that our success is partly attributed to our culture and 
the Board recognises the importance of stepping out from behind 
the board table and meeting with the workforce. The Board as a 
whole has collective responsibility for its decisions and how they are 
reached, as such all Directors are engaged with the workforce. We 
were very pleased to appoint Andrew Harrison as the Designated 
Non-Executive Director for workforce engagement during the year, 
and look forward to reporting more on culture and on the impact 
of this new role in next year’s annual report. We will continue our 
journey to develop a culture, in partnership with colleagues and 
our Ocado Group leaders (including our new Head of Diversity and 
Inclusion), that upholds the benefits of diversity and inclusion as 
enablers for achieving the organisational aims and objectives upheld 
by our Values.

E
C
N
A
N
R
E
V
O
G

Director Election 
Each Director is required under the Articles to retire at every annual 
general meeting (each Director may offer himself or herself for 
reappointment by the members at such meeting). At the 2019 annual 
general meeting, all of the current Directors (except John Martin 
and Claudia Arney, who had not yet been appointed) stood for 
reappointment, and were duly elected with majorities ranging from 
82.70% to 99.60% of the votes cast.

All Directors will retire and seek re-election at the Annual General 
Meeting of the Company, which will be held at 10am on 6 May 2020 
at Numis Securities Limited, The London Stock Exchange Building, 10 
Paternoster Square, London, EC4M 7LT (“AGM”). The explanatory notes 
set out in the Notice of Meeting state the reasons why the Board, 
and specifically the Chairman, believes a Director proposed for re-
election at the AGM should be reappointed. The Board has based its 
recommendations for re-election, in part, on its review of the results 
from the Board evaluation process outlined on pages 78 and 79, on 
the reviews of the Chairman and of the Executive Directors conducted 
at the meetings of the Non-Executive Directors, the Chairman’s review 
of individual evaluations, and whether a Director has demonstrated 
substantial commitment to the role (including time for Board and 
Committee meetings noted in this report) and other responsibilities, 
taking into account a number of considerations including outside 
commitments and any changes thereof (outlined below) during the 
period. 

➔  The rules that the Company has about the appointment and replacement 

of Directors are described in the Directors’ Report on page 133

External Board Appointments and Conflicts of Interest
There have been a number of changes to the Directors’ external 
appointments during the period as set out in the table below. The 
Chairman and the Board are kept informed by each Director of any 
proposed external appointments or other significant commitments 
as they arise. These are monitored to ensure that each Director has 
sufficient time to fulfil their obligations. Each Director’s biographical 
details and significant time commitments outside of the Company are 
set out in the Board Biographies section on pages 72 and 73.

Change in Directors’ Commitments

Director

Change in Commitment

Andrew Harrison Appointed as Director of 
Whocanfixmycar.com Ltd

Claudia Arney

Duncan Tatton-
Brown

John Martin

Julie Southern

Resigned as Director of 
Halfords Group plc

Appointed as Director of 
Trainline plc
Appointed as Director of 
Karakuri Ltd*
Resigned as Director of 
Ferguson Group Holdings

Resigned as Director of 
Cineworld Group plc
Resigned as Director of DFS 
Furniture plc

Effective Date of 
Change

26 March 2019

1 March 2019

10 June 2019 

18 April 2019

19 November 2019

15 May 2019

29 March 2019

Luke Jensen

Appointed as Director of ASOS 
plc

1 November 2019

* Ocado owns 20.8% of Karakuri Ltd.

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Back to contents26615  11 February 2020 5:55 am  Proof 3Board Induction and Professional DevelopmentOn joining the Board, it is the responsibility of the Chairman and Company Secretary to ensure that all newly appointed Directors receive a full and formal induction, which is tailored to their individual needs. The induction programme includes a comprehensive overview of the Group, dedicated time with Executive Directors and senior management, as well as guidance on the duties, responsibilities and liabilities as a Director of a listed company. Directors visit CFCs and participate in van delivery routes to allow them to gain sufficient knowledge and understanding of the business, operations and culture. These activities formed part of the induction programme for John Martin and Claudia Arney, who joined the Board in June 2019 and September 2019, respectively.The Board and Board Committees receive training, including in specialist areas. Training is typically arranged by the Company Secretary in consultation with the Chairman or relevant Board Committee Chairman. The members of the Remuneration Committee received updates from the Remuneration Committee’s remuneration advisers including on the new remuneration reporting market practices. Members of the Audit Committee receive written technical updates from the external auditor to keep them abreast of the latest accounting, auditing, tax and reporting developments. The Board have also received briefings from external advisers on a range of strategic matters. Information for Directors The Chairman is responsible for ensuring that all of the Directors are properly briefed on issues arising at Board meetings and that they have full and timely access to relevant information. To enable the Board to discharge its duties, all Directors receive appropriate information from time to time, including briefing papers distributed  in advance of the Board meetings. Directors can, where they judge it to be necessary to discharge their responsibilities as Directors, obtain independent professional advice at the Company’s expense. The Board Committees have access to sufficient resources to discharge their duties, including external consultants and advisers. The Directors have access to the advice and services of the Company Secretary when required.Engagement with Major ShareholdersThe Company is committed to keeping shareholders informed of its strategy and progress. The Chairman has overall responsibility for ensuring that the Company has appropriate channels of communication with its shareholders and is supported in this by the Senior Independent Director and the Executive Directors. Lord Rose and members of the Board have met with various investors throughout the year to discuss matters such as strategy, corporate governance and executive remuneration.The graphic below clearly demonstrates the importance that the Company places on engagement with investors. Here we see global engagement with its large investors, institutional shareholders and prospective shareholders using different methods including non-deal roadshows, site visits and conferences as well as Company results presentations in line with the reporting cycle to which analysts are also invited.                 Non-deal roadshows  Site visits  Results  Conference attendance81Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  GOVERNANCEOcado Annual Report 2019 Governance.indd   8111/02/2020   06:31:14Back to contentsCorporate Governance Report
Continued

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The Board regularly receives feedback from the Company’s brokers, 
advisers and the Executive Directors on the views of major shareholders 
and the investor relations programme, and also receives reports at 
each Board meeting on the main changes to the composition of the 
Company’s share register. 

We held a number of investor days at our new CFCs in 2019 to enable 
our investors to view the progress at the new sites.

The Senior Independent Director, Andrew Harrison, has discussed 
the Remuneration Policy and related issues with most of our largest 
shareholders during the period.

Engagement with Stakeholders
The Board oversaw a review of its stakeholders during the year, 
recognising the shift in stakeholders and their interests post 
the Ocado Retail joint venture. During the year we conducted a 
stakeholder engagement analysis workshop to help record the 
interests of all the Group’s stakeholders. For more details  
on this see pages 58 and 59.

How the Directors Formally Report to Shareholders and 
take Responsibility for this Annual Report
Communication and shareholder engagement are important to 
the Board. Therefore the Company follows a regular reporting 
and announcement agenda including the formal regulatory news 
service announcements in accordance with the Company’s reporting 
obligations. The Company reports trading performance, including 
information on the growth of the Retail revenue and average order 
numbers and size, on a quarterly basis; recognising that it is important 
to regularly update the market due to the emphasis shareholders 
place on receiving regular communications about sales and the 
current competitive pressures in the market.

Other announcements include the half year report, the preliminary 
announcement of annual results, the Annual Report and investor 
presentation slides and videos. We also presented to shareholders 
on changes in our segmental reporting, key accounting policies and 
KPIs. These documents are available on the Company’s corporate 
website, www.ocadogroup.com (“Corporate Website”). Shareholders 
can choose to receive the Annual Report in paper or electronic form. 
A completely new version of the Corporate Website was released after 
the period end, designed to provide more effective  communication 
with shareholders and other stakeholders.

The Directors take responsibility for preparing this Annual Report and 
make a statement to shareholders to this effect. The Statement of 
Directors’ Responsibilities on page 137 of this Annual Report is made 
at the conclusion of a robust and effective process undertaken by the 
Company for the preparation and review of this Annual Report. 

The Directors believe that these well-established arrangements 
enable them to ensure that the information presented in this Annual 
Report complies with the disclosure requirements, including those in 
the Companies Act 2006, and is fair, balanced and understandable, 
and provides the information necessary for shareholders to assess 
the Company’s position, performance, business model and strategy. 
In addition to this Annual Report, the Company’s internal processes 
cover (to the extent necessary) the preliminary announcement, the 
half year report, trading statements and other financial reporting. 

The Company’s internal processes in the preparation and review of 
this Annual Report (and other financial reporting) include: 

• 

• 

review of and feedback on iterations of this Annual Report by the 
Executive Directors and the full Board; 

in-depth review of specific sections of this Annual Report by the 
relevant Board Committees; 

•  Audit Committee review of a management report on accounting 
estimates and judgements, auditor and management reports on 
internal controls and risk management, accounting and reporting 
matters and a management representation letter concerning 
accounting and reporting matters;

•  Board and Audit Committee review of a supporting paper 

specifically highlighting the parts of this Annual Report that 
best evidenced how this Annual Report was fair, balanced and 
understandable; 

•  paper from the Company Secretary highlighting how reporting, 
regulatory and governance issues had been addressed in this 
Annual Report;

•  Board and Audit Committee review of management reports on 

assessments on going concern and viability;

• 

• 

the Audit Committee regularly reporting to the Board on the 
discharge of its responsibilities; 

input from both internal and external legal advisers and other 
advisers to cover relevant regulatory, governance and disclosure 
obligations;

•  discussions between contributors and management to identify 

relevant and material information; 

•  detailed debates and discussions concerning the principal risks 

and uncertainties; 

•  checking of factual statements and financial information against 

source materials;

•  specific Board review of Directors’ belief statements and key 

statements; and 

•  separate approval by the Group General Counsel, the Board 

Committees and the Board.

The statement by the external auditor on its reporting responsibilities 
is set out in the Independent Auditor’s Report on page 148.

The Group receives reporting and information from the Ocado Retail 
joint venture. The Ocado Retail board reviews and approves financial 
information and reporting regarding Ocado Retail, which is then 
consolidated into the Group.

In addition to this Annual Report, the Group provides other statements 
to its shareholders regarding the Group and its operations, including 
the modern slavery statement, tax strategy statement, gender pay and 
supplier payments. 

➔  For further information on the Group’s activities in these areas, see 

the Strategic Report on pages 12 to 65  

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The Company’s Annual General Meeting 2020
Shareholders will have the opportunity to meet and question all of 
the Directors at the AGM.

A detailed explanation of each item of business to be considered at 
the AGM is included with the Notice of Meeting. Shareholders who  
are unable to attend the AGM are encouraged to vote in advance of 
the meeting, either online at ocadoshares.com or by using the proxy 
card which is sent with the Notice of Meeting (if sent by post) or can 
be downloaded from the Corporate Website, www.ocadogroup.com.

Shareholder Voting 2019 Annual General Meeting
At the 2019 annual general meeting, all resolutions were passed with 
votes in support ranging from 74.62% to 100%.

At the 2019 annual general meeting, Resolution 2 (the Directors’ 
Remuneration Policy), Resolution 3 (the Directors’ Remuneration 
Report), Resolution 19 (the Ocado Value Creation Plan) and Resolution 
23 (the amendment to the Chairman’s Share Matching Award) received 
more than 20% of votes against them. The Board recognised that some 
shareholders voted against our remuneration proposals. 

In preparing the 2019 remuneration proposals, the Company carried 
out an extensive shareholder consultation exercise with its largest 
shareholders and the shareholder representative bodies. The 
Remuneration Committee was pleased with the support most of 
our largest shareholders gave to our original proposals, in particular 
the understanding of our rationale for the main changes proposed. 

Shareholder feedback received was carefully considered, in particular 
the feedback on the proposed Value Creation Plan. As a result of 
this consultation exercise, changes were made to the operation 
of the remuneration proposals in line with suggestions made by 
shareholders.

The Board believes that as a result of the consultation exercise it 
understands the reasons why some shareholders were not supportive 
of the remuneration proposals. The Board believes that the changes 
to the Remuneration Policy address the challenge of formulating 
incentive plans that drive exceptional and sustainable growth 
and reward short-term operational and strategic decisions, while 
motivating and retaining the Company’s executive team, over the next 
stage of the Company’s development.

In keeping with the Investment Association guidance, the Chairman 
of the Remuneration Committee wrote to our largest shareholders 
in November 2019 in response to this voting outcome. The update 
statement was also sent to the Investment Association and can be 
found on the Corporate Website, www.ocadogroup.com. 

➔  For further information on the shareholder consultation, see page 100

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Shareholder* Consultation on Remuneration Policy
The chart below tables some of the interaction with shareholders on the Remuneration Policy.

Oct 2018  
Initial 
consultation 
letter sent to 
shareholders*

Oct 2018–Jan 2019 
Meetings with largest 
shareholders*

Jan 2019 
Results of 
shareholder* 
meetings reported 
to Remuneration 
Committee

Feb 2019 
Written 
confirmation of 
support

Mar 2019 
Closing letter sent 
to shareholders* 
outlining the 
response to feedback 
and final proposals in 
respect of the Policy

Nov 2019 
Statement on 
Corporate Website 
of action taken 
post AGM

Oct 2018 
First round of 
meetings scheduled 
with largest 
shareholders* 
and institutional 
investor bodies

Nov–Dec 2018 
Key concerns 
considered by 
Remuneration 
Committee 
and additional 
information provided

Jan–Feb 2019 
Follow-up rounds of 
meetings arranged 
where required to 
discuss feedback 

Feb–May 2019 
Notice of AGM sent 
to shareholders, 
collation of AGM 
results post 
meeting

May–Oct 2019 
Review of AGM voting 
records, further 
consultation to 
understand results 
where necessary

*Top 20 largest shareholders plus ISS, IA and Glass Lewis

Administration

Consultation

Action

Feedback

Stock Code: OCDO 

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Back to contentsCorporate Governance Report
Continued

Creating the Ocado Retail Joint Venture

Core Policies 

Associated Processes and Procedures

As explained in detail in the Strategic Report, during the year a new 50:50 
joint venture was created with Marks and Spencer Holdings Ltd (“M&S”) 
(the “Ocado Retail joint venture”). It comprises Ocado’s UK grocery retail 
business, supported by a new partnership for solutions and other services 
and the provision of branding and product sourcing from M&S. 

Anti-Bribery and Money-
Laundering Policy

•  Compliance procedure 

•  Gifts and hospitality register

Whistleblowing Policy

•  Whistleblowing procedures guidance

•  Expolink platform

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Board and Audit Committee Involvement with the  
Joint Venture
The decision and process that led to the Ocado Retail joint 
venture was a complicated one and the Board were active and 
engaged throughout demonstrating effective governance with its 
deal procedures. In considering the joint venture the Board paid 
particular attention to the Group’s long-term strategic objectives, the 
expected benefits and risks of the joint venture. The Board, the Audit 
Committee and the deal team had specific roles,  responsibilities 
and effective channels of communication, which ensured that a 
governance process was followed. This allowed for negotiations to 
progress efficiently and confidentially until such time as both parties 
were ready to announce the agreement. 

➔  For further information in the Audit Committee’s role in reviewing 
the Ocado Retail joint venture, see the Audit Committee Report on 
pages 92 to 97

Ocado Retail Limited Governance Framework 
In preparing for the Ocado Retail joint venture, a group consisting 
of the company secretary and legal teams from Ocado Retail 
and from the Company, worked together to ensure that the 
governance framework of Ocado Retail would be fit for purpose 
both at completion and in preparation for the financial year ahead. 
The governance framework for Ocado Retail was driven by core 
constitutional documents for the joint venture, notably the Ocado 
Retail shareholders agreement. It takes into account the Ocado Group 
governance framework and the relevant regulatory requirements. The 
framework includes the board and committee structure and considers 
the necessary support functions including finance, legal, risk and 
Internal Audit, needed for the joint venture. 

Overarching Framework

Ocado Holdings Limited 
(50%)

Marks and Spencer 
Holdings Limited (50%)

Share Dealing Code and 
Share Dealing Policy

•  Procedures for share dealing

• 

Insidertrack platform

Human Rights Policy, 
Responsible Sourcing and 
GSCOP

•  Modern slavery and GSCOP 

compliance 

Board and Committee composition  
The Ocado Retail board is composed of six directors: Tim Steiner 
and Duncan Tatton-Brown, Ocado Group appointees; Steve Rowe 
and Stuart Machin, M&S appointees; and Ocado Retail’s CEO and 
CFO, Melanie Smith and Niall McBride respectively. Tim Steiner is the 
chairman of the board.

Reporting to shareholders 

Ocado Retail is responsible for its own day-to-day business 
operations. However, there are a number of reserved matters which 
Ocado Retail must seek approval from its shareholders before any 
action or decision can be taken. Certain of these reserved matters, 
for example approval of the business plan and appointment of the 
Chief Executive Officer for Ocado Retail, rest with Ocado if there is a 
disagreement between the shareholders. This process is documented 
in the Ocado Retail shareholders’ agreement for which the Ocado 
Retail company secretary ensures compliance and communication 
with all shareholders.

The Chief Executive Officer of Ocado Retail attends the Board 
meetings of Group from time to time to update the Board on its 
trading performance and strategic matters. 

Risk Management
Ocado Retail has mirrored the Group’s risk management framework  
including risk management process for identifying, recording  
and monitoring risks.

The Ocado Retail legal function will have responsibility for 
implementing the risk management framework and processes, and 
developing Ocado Retail risk registers. It will periodically report to the 
Group on risk management and its key risks, which in turn inform the 
Group’s principal risks statement.

Ocado Retail Limited

Retail Board 

Core Documents

Audit Committee

Leadership Team

Shareholders’ Agreement
Articles of Association
Board Reserved Matters
Committee Terms of 
Reference

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Back to contentsCorporate Governance Statement 2019
Compliance with the UK Corporate Governance Code 2016 
This Corporate Governance Statement explains how the Company 
applies the main principles and complies with all relevant provisions set 
out in the UK Corporate Governance Code 2016 issued by the Financial 
Reporting Council (the “Code”), as required by the Listing Rules of the 
Financial Conduct Authority, and meets other relevant requirements 
including provisions of the Listing Rules and the Disclosure Guidance 
and Transparency Rules of the Financial Conduct Authority. 

The Corporate Governance Statement as required by the UK Financial 
Conduct Authority’s Disclosure Guidance and Transparency Rules 
(DTR 7.2.) forms part of the Directors’ Report, and has been prepared 
in accordance with the principles of the Code.

The Financial Reporting Council updated the UK Corporate 
Governance Code in July 2018 (the “2018 Code”). The 2018 Code 
applies to reporting periods beginning on or after 1 January 2019, 
and so does not apply to this reporting period. The Board has, 
where appropriate and feasible, adopted the new provisions in the 
2018 Code earlier than required and provides disclosure on these 
requirements in this Annual Report.

A copy of the Code and further information on the 2018 Code can be 
found on the Financial Reporting Council’s website, www.frc.org.uk.

The following points outline key requirements under D.T.R.7.2, the 
content of which are covered in greater detail throughout the Annual 
Report for which we provide reference as follows:

•  The Board and Committee composition can be found on pages 70, 

88, 92 and 98.

•  Board Diversity is discussed in the Corporate Governance Report 

on page 77 and in the Nomination Committee Report on pages 88 
to 90.

•  The Group’s risk management and internal control framework,  
and the Group’s principal risks and uncertainties are described  
on pages 48 to 52. 

•  The Directors’ Remuneration Report on pages 98 to 131.

•  The Directors’ Report on pages 132 to 138. 

•  The Going Concern and Viability Statements on page 53 all contain 
information required to be included in this Corporate Governance 
Statement, and so are incorporated into this statement by reference.

•  Charitable donations on page 57.

The terms of reference for each of the main Board Committees can be 
found on our Corporate Website, www.ocadogroup.com.

This Corporate Governance Statement 2019 covers the following 
areas:

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•  Board structure and composition;

•  Leadership;

•  The Board’s effectiveness;

•  Accountability; and

•  Relations with the Company’s shareholders and the AGM.

The Company’s obligation is to state whether it has complied with the relevant provisions of the Code, or to explain why it has not done so (up 
to the date of this Annual Report). The Company has applied the principles and complied with the provisions of the Code, except for provision 
D.2.2. Additional explanation is provided for the following provisions of the Code:

Code Provision

Area

Explanation

Senior Independent Director

The Company appointed Andrew Harrison as the Senior Independent Director 
part way through the period.

A.4.1

E.1.1

Senior Independent Director 
attending shareholder meetings

The SID has had significant communication with shareholders in relation to 
remuneration. Shareholder meetings have traditionally been attended by the 
Chairman and other members of the Board. Attendance at these meetings will 
be reviewed in light of the appointment of the SID during the year. 

As explained on page 102, the Remuneration Committee monitors, but 
has not as yet made recommendations concerning, the level and structure 
of remuneration for senior management of the Company other than the 
Executive Directors.

D.2.2

Senior management remuneration

Stock Code: OCDO 

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Back to contentsCorporate Governance Report
Continued

Corporate Governance Statement 2019 Continued

The Company aims to explain how its practices are consistent with the principle to which the particular provision relates, contributes to good 
governance and promotes the delivery of business objectives. The Company’s disclosures on its application of the main principles in the Code 
can be found as follows:

Section

Principle

LEADERSHIP

Every company should be headed by an effective board which is collectively responsible for the 
long-term success of the company. 

There should be a clear division of responsibilities at the head of the company between 
the running of the board and the executive responsibility for the running of the company’s 
business. No one individual should have unfettered powers of decision.

Section of  
Annual Report

Board of Directors, 
Composition of the 
Board

Board Structure

The chairman is responsible for leadership of the board and ensuring its effectiveness on all 
aspects of its role.

Board Structure

As part of their role as members of a unitary board, non-executive directors should 
constructively challenge and help develop proposals on strategy.

EFFECTIVENESS 

The board and its committees should have the appropriate combination of skills, experience, 
independence and knowledge of the company to enable them to discharge their respective 
duties and responsibilities effectively.

There should be a formal, rigorous and transparent procedure for the appointment of new 
directors to the board.

All directors should be able to allocate sufficient time to the company to discharge their 
responsibilities effectively.

All directors should receive an induction on joining the board and should regularly update and 
refresh their skills and knowledge.

Board Structure, 
Board Responsibilities 
and Actions

Board of Directors,  
Director Biographies

Director Election

External Board 
Appointments  
and Conflicts

Board Induction 
and Professional 
Development

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The board should be supplied in a timely manner with information in a form and of a quality 
appropriate to enable it to discharge its duties.

Information for 
Directors

The board should undertake a formal and rigorous annual evaluation of its own performance 
and that of its committees and individual directors.

Review of Board 
Effectiveness

All directors should be submitted for re-election at regular intervals, subject to continued 
satisfactory performance.

Director Election

ACCOUNTABILITY

The board should present a fair, balanced and understandable assessment of the company’s 
position and prospects.

Strategic Report, 
How We Manage Our 
Risks and Emerging 
Risks, Going Concern 
Statement, Viability 
Statement,
Corporate Governance 
Statement

The board is responsible for determining the nature and extent of the principal risks it is willing 
to take in achieving its strategic objectives. The board should maintain sound risk management 
and internal control systems.

How We Manage  
Our Risks

The board should establish formal and transparent arrangements for considering how they 
should apply the corporate reporting, risk management and internal control principles and for 
maintaining an appropriate relationship with the company’s auditor.

Audit Committee 
Report

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Section

Principle

REMUNERATION

Executive directors’ remuneration should be designed to promote the long-term success of 
the company. Performance-related elements should be transparent, stretching and rigorously 
applied.

There should be a formal and transparent procedure for developing policy on executive 
remuneration and for fixing the remuneration packages of individual directors. No director 
should be involved in deciding his or her own remuneration.

There should be a dialogue with shareholders based on the mutual understanding of 
objectives. The board as a whole has responsibility for ensuring that a satisfactory dialogue 
with shareholders takes place.

RELATIONS WITH
SHAREHOLDERS

Section of  
Annual Report

Directors’ 
Remuneration  
Report 

Directors’ 
Remuneration  
Report

Engagement with 
Shareholders

The board should use general meetings to communicate with investors and to encourage their 
participation.

Engagement with 
Shareholders

Certain parts of this Corporate Governance Statement have been reviewed by the Company’s external auditor, Deloitte LLP, for compliance with 
the Code, to the extent required.

Board Approval of the Corporate Governance Statement
This separate Corporate Governance Statement is approved by the Board and signed on behalf of the Board by its Chairman and the Group 
General Counsel and Company Secretary. 

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Lord Rose
Chairman
11 February 2020

Neill Abrams
Group General Counsel and Company Secretary

Stock Code: OCDO 

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26615  11 February 2020 5:55 am  Proof 3Nomination Committee Report“ During the year, the Committee undertook a thorough review of the Board’s composition, succession plans and its diversity policy, refreshed its Terms of Reference and undertook a process to choose a new external Board evaluator.”Lord RoseNomination Committee ChairmanCOMMITTEE MEMBERSHIPThe membership of the Nomination Committee, together with the appointment dates, are set out below: Lord RoseCommittee ChairmanAppointed 11 March 2013* – PresentIndependent: NoJörn RausingAppointed 9 March 2010* – PresentIndependent: YesAndrew HarrisonAppointed 1 March 2016* – PresentIndependent: Yes Emma LloydAppointed 1 December 2016* – PresentIndependent: YesJulie SouthernAppointed 1 September 2018* – PresentIndependent: YesJohn MartinAppointed 1 June 2019* – PresentIndependent: Yes Claudia ArneyAppointed 1 September 2019* – PresentIndependent: YesDoug McCallumRetiredAppointed 3 October 2011* –  1 June 2019Independent: YesRuth AndersonRetiredAppointed 9 March 2010* –  30 September 2019Independent: YesDear ShareholderOn behalf of the Board, I am pleased to present the report of the Nomination Committee for the 52 weeks ended 1 December 2019. This has been a busy year for the Nomination Committee. As mentioned in last year’s report a number of changes to the Board were foreshadowed because Directors were approaching or had exceeded nine years on the Board.In line with the above, during the year we have welcomed two new Non-Executive Directors to the Board. John Martin and Claudia Arney took up their positions on 1 June 2019 and 1 September 2019 respectively as independent Non-Executive Directors. As a Committee, we believe these appointments represent an excellent fit with Ocado Group’s current and future strategic needs.I would like to thank Doug McCallum and Ruth Anderson following their stepping down from the Board for their dedication to their roles. During their tenure with Ocado, Doug served as Remuneration Committee Chairman until 2018 and Ruth chaired the Audit Committee until she stepped down from this position in April 2019. During the year, the Committee undertook a thorough review of the Board’s composition, succession plans and its diversity policy, refreshed its Terms of Reference and undertook a process to choose  a new external Board evaluator. Please read on for more information about the work of the Committee during the year.I will be available at the AGM to answer any questions about the work of the Nomination Committee.Lord RoseNomination Committee Chairman 11 February 2020* Appointed to Committee➔  For Committee attendance see the table on page 7188Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comGOVERNANCEOcado Annual Report 2019 Governance.indd   8811/02/2020   06:31:38Back to contents26615  11 February 2020 5:55 am  Proof 3Board Composition and Succession PlanningThe Nomination Committee seeks to ensure that the Board’s composition, and that of its Committees, is appropriate to discharge its duties effectively. During the year the Nomination Committee undertook a thorough review of the Board’s composition. This review took into account various considerations including the tenure of Director, independence, diversity and ensuring a combination of Board knowledge, experience and skills. This review preceded the Board agreeing changes to the composition of the Board over the last 12 months, which included the appointments of John Martin and Claudia Arney as Non-Executive Directors with effect from 1 June 2019 and 1 September 2019 respectively. Andrew Harrison was appointed as Senior Independent Director and Designated Non-Executive Director for workforce engagement. ➔  More information about the Board’s composition, independence and effectiveness can be found on pages 76 to 79The Nomination Committee continues to review Board composition to ensure that there is effective succession planning at Board level. This includes the review of a regularly updated skills matrix for all Directors, supported by a self-assessment analysis completed by each Director. As announced in the previous period, it was likely that changes would happen in the medium term, and these were undertaken, with two of the Company’s longest-standing Directors stepping down. The Company also appointed a Senior Independent Director during the period, a role that had been vacant following the resignation of Alex Mahon.As a result of the changes to the Board composition, there were also changes to the composition of the Board Committees during the period. Following Ruth Anderson’s resignation, two new members, Emma Lloyd and John Martin, joined the Audit Committee during the period, taking total membership to four. The Remuneration Committee remained at three members, with Julie Southern and Claudia Arney replacing Doug McCallum and Ruth Anderson respectively. The Nomination Committee’s membership also remained stable with John and Claudia replacing  Doug and Ruth too. In addition to reviewing Board composition, the Nomination Committee oversees the process of succession and management development for the Executive Directors and the next layer of management, the Management Committee. With regard to the development of the management team, two senior managers regularly attend the Board meetings to report on their respective business areas, while the Board has exposure to other senior managers who present or report to the Board on their business areas or particular projects. The Nomination Committee is mindful that it could improve the extent of its exposure to senior management and plans to expand on existing arrangements for building relationships between Non-Executive Directors and senior management outside of formal Board meetings. KEY RESPONSIBILITIES• Review the structure, size and composition of the Board and its committees• Give full consideration to succession planning for the Board and senior management • Review the leadership needs of the organisation, both Executive and Non-Executive • Identify and nominate potential candidates for Board vacancies as and when they arise, in line with its succession planning• Evaluate the combination of skills, experience, independence, diversity and knowledge on the Board and its Committees• Review and act upon the results of the Board performance evaluation process and assess how effectively members work together to achieve objectives • Support workforce initiatives that promote a culture of inclusion and diversityMembershipAs required under the Terms of Reference, the Nomination Committee has seven members, the Chairman and the six independent Non-Executive Directors, and holds a minimum of two meetings a year. John Martin and Claudia Arney became members of the Nomination Committee on their appointments to the Board on  1 June 2019 and 1 September 2019 respectively. The biography of each member of the Nomination Committee is set out on page 73. Other attendees at Nomination Committee meetings include the Chief Executive Officer and the Group Chief People Officer. The Deputy Company Secretary is the secretary to the Committee.How the Committee Spent its Time During the YearThe responsibilities of the Nomination Committee are set out in its Terms of Reference. The Nomination Committee has an annual work plan, developed from its Terms of Reference, whilst also dealing with specific issues as they arise predominantly relating to the appointment and succession planning of the Board and senior management, and also supporting the development of a diverse pipeline. The main matters that the Nomination Committee considered during the year are described below:• recruitment process for two new NEDs, resulting in Claudia Arney’s and John Martin’s appointments to the Board;• the process used in relation to appointments, its approach to succession planning and how both support developing a diverse pipeline;• Andrew Harrison appointed as SID and DNED, including defining the role of the DNED;• tender process for external Board evaluation consultants and discussing the results of the evaluation;• senior management succession plans including the gender balance of those in senior management and their direct reports; and• the policy on diversity and inclusion, its objectives and linkage to company strategy, how it has been implemented and progress on achieving the objectives.89Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  GOVERNANCEOcado Annual Report 2019 Governance.indd   8911/02/2020   06:31:38Back to contentsNomination Committee Report
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Board Diversity
The Nomination Committee supports the importance of diversity and 
inclusion both in the boardroom and throughout the organisation, 
and understands that a diverse Board will offer wider perspectives, 
which lead to improved decision-making, enabling it to meet its 
responsibilities. 

The Board’s diversity policy considers a broad range of characteristics 
when considering diversity including age, disability, social and 
educational backgrounds, as well as gender and ethnicity. This 
policy includes a commitment to having a one-third female Board 
representation by the end of 2020 and a minimum of one non-white 
Board Director by the end of 2021, and to considering diversity 
principles throughout recruitment process at both Board and senior 
management level. At the end of the period, the Board had 25% 
female representation in line with the previous period. There was a 
slight decrease in female representation at the senior management 
level this period, from 36% to 31% owing largely to the creation of 
the Ocado Retail joint venture. The Board is committed not only 
to increasing the percentage of women and ethnically diverse 
individuals on the Board and senior management, but also to 
supporting initiatives throughout the workforce that foster a culture of 
inclusion and diversity. In this connection the Nomination Committee 
noted with approval the appointment of the Group’s first Head of 
Diversity and Inclusion.

Any future appointments to the Board will continue to be based on 
merit and objective criteria to ensure that the best individuals are 
considered and appointed to the role. Wherever possible, the search 
pool will be widened and where executive search consultancy are 
used, Ocado will only engage with those firms that have adopted 
the “Voluntary Code of Conduct for Executive Search Firms”. This 
includes Russell Reynolds, who were engaged to help the Company 
secure new Non-Executive Directors for the Group. The Nomination 
Committee monitors these objectives and will evaluate the balance of 
skills, experience, knowledge and diversity on the Board throughout 
the year. 

➔  For more information on diversity in respect of all the Group’s 
employees, see the Our People section on pages 60 to 65

The Board participated in a process to identify their own cognitive 
diversity characteristics taking into account less tangible factors 
such as life experience and personal attitudes. The charts on page 77 
illustrate these characteristics.

Annual Review
The Nomination Committee carried out a review of its Terms 
of Reference in the previous period, as mentioned in last year’s 
report. The review reflected the 2018 Code’s expanded remit for 
the Nomination Committee in relation to succession planning and 
promoting diversity. 

➔  The Nomination Committee’s Terms of Reference can be found on 

the Corporate Website, www.ocadogroup.com

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Back to contents26615  11 February 2020 5:55 am  Proof 3Audit Committee Report“ The Committee plays a valuable role in the Company’s governance framework, providing independent challenge and oversight across the Company’s financial reporting and internal control procedures.”Julie SouthernAudit Committee Chairmanthe Andover CFC fire and the expansion of Ocado Solutions and Ocado Ventures. The scale and pace of change has highlighted some weaknesses in the internal control environment present in the Company today that management recognise need to be addressed.We have seen a Finance team that has been stretched to complete all that has been asked of it. The Company needs to grow this team and fill specific new senior specialist roles within the team in areas such as Treasury if the team is to meet the new demands that come from the transformation of the Group. I am happy to report that management have taken swift action to grow and strengthen the Finance team and in turn help provide additional control rigour. There has been a high degree of professionalism in how the Finance team have responded to the challenges that have presented themselves during the period. Despite the challenges that the Finance team have faced, I am pleased to confirm that overall the control environment is satisfactory and provides a good foundation for evolution in 2020. The Committee looks forward to continuing to support the necessary changes and to seeing continued improvement in the coming year. In this report, we aim to share some of the Committee’s discussions from the year, which have often focused on the many new accounting and reporting issues that have come about because of the significant change occurring in the business. This report details the significant accounting matters and issues in relation to the Group’s financial statements that the Committee has assessed during the year including the Ocado Retail joint venture accounting, the Andover CFC insurance claim and Ocado Solutions revenue recognition. In this report we explain why the issues were considered significant, which provides context for understanding the Group’s accounting policies and financial statements for the period.This report also provides insight regarding the other roles of the Committee, including reviewing the effectiveness of the Group’s assurance functions.Some of the responsibilities of the Committee changed during the course of the year as a result of the Ocado Retail joint venture, including the oversight of compliance with the GSCOP regime. I will be available at the AGM to answer any questions about our work.Julie SouthernAudit Committee Chairman 11 February 2020COMMITTEE MEMBERSHIPThe membership of the Audit Committee, together with the appointment dates, are set out below: Julie SouthernCommittee ChairmanAppointed 1 September 2018* – PresentIndependent: YesEmma LloydAppointed 1 April 2019* – PresentIndependent: YesAndrew HarrisonAppointed 1 March 2016* – PresentIndependent: YesJohn MartinAppointed 1 June 2019* – PresentIndependent: Yes  Ruth AndersonRetired Committee ChairmanAppointed 9 March 2010* –  30 September 2019Independent: YesDear ShareholderI am pleased to present the report of the Audit Committee for the 52 weeks ended 1 December 2019, my first such report as Chairman of the Audit Committee. The entire Committee gives thanks to Ruth Anderson who served the Committee as Chairman so proficiently from 2010 to her retirement as Chairman on 1 April 2019. The Committee plays a valuable role in the Company’s governance framework, providing independent challenge and oversight across the Company’s financial reporting and internal control procedures. We work with other Committees and the Board to ensure that stakeholder interests are protected and the Company’s long-term strategy is supported.There is no doubt that this has been a year of significant and rapid change for the Company. The transformation of the business has introduced additional complexity and created significantly more work, which has had a major impact on the Finance team; requiring them to take on new permanent responsibilities and also deliver a response to significant ‘exceptional’ activities. The exceptional activities include the creation of the Ocado Retail joint venture, * Appointed to Committee➔  For Committee attendance see the table on page 7192Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comGOVERNANCEOcado Annual Report 2019 Governance.indd   9211/02/2020   06:32:01Back to contents26615  11 February 2020 5:55 am  Proof 3• viability and going concern paper;  • financial reporting process; • segmental reporting ;• Governance, Risk and Compliance annual plan;• GSCOP compliance report;• cyber program update;   • review of auditor appointment policy;   • Internal Audit plan;  • non-audit work; and  • evaluation of committee paper. Financial Statements and Reporting: The Audit Committee monitored the financial reporting processes for the Group, which included reviewing reports from, and discussing these with, the external auditor. As part of the year end reporting process the Audit Committee reviewed this Annual Report, a management report on accounting estimates and judgements, the external auditor’s reports on internal controls, accounting and reporting matters, and management representation letters concerning accounting and reporting matters.Monitoring the integrity of the financial statements of the Company, the financial reporting process and reviewing the significant accounting issues are key roles of the Audit Committee. The Board ensures this Annual Report, taken as a whole, is fair, balanced and understandable and provides the information necessary for shareholders to assess the Company’s position, performance, business model and strategy and the Audit Committee plays an important role in assisting the Board in reaching those conclusions. For information concerning the process followed by the Company in preparing this Annual Report see page 82 of the Corporate Governance Report. The Audit Committee also monitors the financial reporting processes for the Group’s half year report, which  is a similar role to the one it carries out for full year reporting.Accounting judgements and key sources of estimation uncertainty: The Audit Committee reviewed and discussed reports from management on accounting policies, current accounting issues and the key judgements and estimates in relation to this Annual Report. It assessed whether suitable accounting policies had been adopted and the reasonableness of the judgements and estimates that had been made by management. This section outlines those significant issues which received particular focus from the Audit Committee in relation to the financial statements for the period and how these issues were addressed.Accounting for revenue: The Group adopted IFRS 15 – Revenue from Contracts with Customers, in the financial year ended  2 December 2018. The main area of impact of the standard on the Group is in respect of Solutions revenue. Revenue is not recognised until the customer is able to benefit from the services, and therefore no revenue is recognised in the early years of a Solutions contract until the services go live. During the course of the current financial year management have continued to report to the Audit Committee on technical aspects of the standard and their application to Group revenues. Each Solutions contract is assessed independently and management judgement is required on matters including contract life, the existence of a financing component or the creation of material rights for the customer. All of these factors impact the amount and timing of revenue recognised in the Income Statement and the value of contract liabilities included in the Balance Sheet and disclosed in the Notes to the Consolidated Financial Statements in Note 2.4.KEY RESPONSIBILITIES• Monitor the integrity of the financial statements of the Company and Group• Review the Company’s internal control and risk management systems – monitor and review the effectiveness of the Company’s Internal Audit function • Review the effectiveness of the external auditor process • Develop and implement policies on the engagement of the external auditor to supply non-audit services • Monitor and review the external auditor’s independence and objectivity • Fulfil its reporting obligations Membership As required under the Terms of Reference, the Audit Committee members are independent Non-Executive Directors and the Audit Committee has held seven meetings during the year. At least two members of the Audit Committee (Julie Southern and John Martin) are considered by the Board to have competence in accounting and all members have recent and relevant financial experience. John Martin and Julie Southern are chartered accountants with the Institute of Chartered Accountants in England and Wales. In line with the Code, the Audit Committee as a whole has competence relevant to the sectors in which the Company operates, notably the retail and technology sectors. The biography of each member of the Audit Committee is set out in the Corporate Governance Report on page 72. During the year, Ruth Anderson stepped down from the position of Chairman and was succeeded by Julie Southern with effect from 1 April 2019. John Martin and Emma Lloyd also joined the Audit Committee during the period increasing the membership to four members.MeetingsThe timing of meetings coincide with key intervals in the reporting and audit cycle for the Group. The Chairman of the Audit Committee reports at each Board meeting on the business conducted at the previous Audit Committee meeting, any recommendations made by the Audit Committee and the discharge of its responsibilities as set out in this report.Regular attendees at the Audit Committee meetings include the Chief Financial Officer, the Group General Counsel and Company Secretary, the Finance and Risk Director, the Head of Internal Audit and the external auditor. Other attendees who attend as required include the Chief Executive Officer, the Chairman, a number of senior members of the Finance department, other members of senior management and operational teams and other advisers to the Company. The Deputy Company Secretary is the secretary to the Audit Committee.How the Committee Spent its Time During the YearThe responsibilities of the Audit Committee are set out in its Terms  of Reference. The Audit Committee has an annual work plan, developed from its Terms of Reference, with standing items that the Audit Committee considers at each meeting, in addition to areas of risk identified for detailed review and any matters that arise during  the year. The main matters that the Audit Committee considered during the year are described below:• Ocado Retail joint venture; • Ocado Solutions accounting treatment;• Andover CFC fire accounting;• IFRS 16 adoption paper; • accounting for new investments;93Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  GOVERNANCEOcado Annual Report 2019 Governance.indd   9311/02/2020   06:32:02Back to contentsAudit Committee Report
Continued

Accounting for leases: The Audit Committee reviewed the impact of the new standard IFRS 16 – Leases and has agreed with the management 
proposal to adopt this standard for the current financial year, using the modified retrospective approach. Under this new standard the majority of all 
leases will be reflected on the Balance Sheet recognising the right to use the asset for an agreed period of time and the associated liability for the future 
payments. The net impact of adopting IFRS 16 is an increase in EBITDA as previous operating lease expenses are no longer charged to administrative 
and distribution expenses.  Operating lease expenses are replaced with depreciation and finance costs which fall outside the calculation of EBITDA. The 
prior year impact will be reflected in the opening reserves as at 3 December 2018 and comparative amounts are not restated.

The Group uses its incremental borrowing rate (“IBR”) to measure lease liabilities. The IBR is the rate of interest that the Group would have to 
pay to borrow over a similar term, and with a similar security, the funds necessary to obtain an asset of a similar value to the right-of-use asset in 
a similar economic environment. The IBR therefore reflects what the Group would have to pay, which requires estimation when no observable 
rates are available or when they need to be adjusted to reflect the terms and conditions of the leases.

Management judgement is required during the transition to IFRS 16 relating to the likelihood of termination or extension of the lease agreement 
and selection of an appropriate discount factor to use to calculate lease liability. The Audit Committee have received reports from management 
on the impact of the transition and financial impact as disclosed in the notes in section 4.
➔  See the Notes to the Consolidated Financial Statements on pages 156 to 207

Major Audit Committee Judgements and Estimates during the period

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Area

Revenue 
recognition

Key Accounting Policies, Judgements and 
Key Sources of Estimation Uncertainty

Factors and Reasons Considered  
and Conclusion

The accounting for Solutions contracts is 
complex. Key areas of management
judgement include the timing of recognition 
of upfront and ongoing fees payable under the 
relevant contract. 

Impact on Financial Information 
and Disclosure in Financial 
Statements

The accounting treatment is included 
in the Consolidated Income Statement 
on page 151 and Note 2.1 to the 
Consolidated Financial Statements. The 
treatment is also described in Note 2.1.

The Ocado Retail joint venture is 
accounted for as a subsidiary and as 
such is consolidated fully in the financial 
statements of the Group. A Non-
Controlling Interest is reported to reflect 
the fact that 50% of the ownership is 
held outside the Group. See Note 5.2 to 
the Consolidated Financial Statements. 

There is no impact to the financial 
statements and no additional 
disclosures required for the period. See 
Note 3.13 to the Consolidated Financial 
Statements. 

The Audit Committee reviewed and agreed with 
management’s proposed accounting treatment 
and policies, reviewing each Solutions customer 
individually in light of IFRS 15 guidance (including 
the underlying performance obligations and 
the identification of material rights under the 
contract).

The Audit Committee reviewed management’s 
assessment that the Group retained  control of 
the Ocado Retail joint venture. The shareholders 
agreement for the joint venture contains certain 
dispute resolution procedures in relation to 
approval of the business plan and appointment 
and removal of the Ocado Retail CEO, if there 
is a disagreement between the shareholders. 
The Audit Committee concurred with the 
assessment that the Group retained control.

The Audit Committee considered the 
management report concerning the progress
of all current Solutions projects in order to
assess whether liabilities might arise for non-
performance or delay. At the balance sheet 
date, it was concluded that there were no 
material risks to key milestones that would 
result in payment obligations by the Group and 
hence there were no contingent liabilities to 
disclose.

Accounting 
for
the Ocado 
Retail
joint 
venture

The Ocado Retail joint venture, in which the 
Group holds 50% of the voting rights, required 
management to exercise judgement over 
whether the rights granted to Ocado under 
the Ocado Retail joint venture gives the Group 
control under IFRS 10.

Provisions 
for 
Contingent
Liabilities 
and 
Contingent
Assets

The implementation of the platform for each 
Solutions customer is a complex project. 
A typical Solutions contract includes a 
number of key milestones during the project 
implementation phase. Failure to achieve 
these key events can be subject to contractual 
financial penalties. Management judgement 
is required to review the progress of ongoing 
projects and determine whether there is a 
risk that Ocado will not meet the agreed key 
milestones and thus incur a financial penalty.

Exceptional 
items

Management judgement was applied in 
order to treat certain one-off transactions as 
exceptional, including in respect of the Andover 
CFC fire, the disposal of Fabled and the sale of 
the 50% interest in Ocado Retail.

The Audit Committee considered the 
management reports on the accounting 
treatment of these one-off transactions as not 
ordinary course, and the clear  disclosure of 
these items in the Group accounts.

See Note 2.7 to the Consolidated 
Financial Statements for the 
exceptional items disclosed, and the 
explanation on page 95.

Fair value of 
contingent 
consideration

Share 
incentives

A significant estimate concerns the contingent 
consideration payable to the Group in connection 
with the sale of Ocado Retail of up to £187.5 
million. Management had to consider the 
likelihood of achieving the agreed performance 
targets linked to the deferred payment. 

The Audit Committee discussed management’s 
expectations regarding the achievement of 
the performance targets and concurred with 
management’s conclusions that the full amount 
(as discounted) of the payment be recognised in 
view of the projections for the Retail business.

During the period, management judgement 
was applied to the valuation of various share 
schemes and in particular the share price 
volatility assumption applied to the new VCP 
incentive scheme. 

The Audit Committee debated the management 
justifications for the assumed volatility applied 
for the VCP fair value including the supporting 
historical share price volatility and the resulting 
impact on the accounting treatment.  

See Note 4.8 to the Consolidated 
Financial Statements for the fair 
value applied to the contingent 
consideration.

See Note 4.11 to the Consolidated 
Financial Statements for the fair value 
of incentive schemes including the VCP.

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The previous table is not a complete list of all the Group’s accounting 
issues, judgements, estimates and policies, but highlights the 
most significant ones for the period in the opinion of the Audit 
Committee. Accounting for the judgemental nature surrounding 
commercial income for the Retail business and the recognition of 
deferred tax assets are recurring issues for the Group, but did not 
require a significant change in the basis of the estimate or judgement 
during the period. The accounting treatment of all significant issues 
and judgements was subject to audit by the external auditor. For 
a discussion of the areas of particular audit focus by the external 
auditor, refer to pages 142 to 150 of the Independent Auditor’s Report. 
The Audit Committee considers that the Company has adopted 
appropriate accounting policies and made appropriate estimates and 
judgements.

Andover Insurance Claim: The Group’s financial results were impacted 
by the fire that destroyed the Andover customer fulfilment centre in 
February 2019. Management provided the Audit Committee with periodic 
updates during the year on the accounting treatment of insurance 
proceeds and costs including for loss of inventory and assets and the 
business interruption costs. The Audit Committee considered the 
appropriate accounting treatments and also the clear reporting of these 
amounts in the financial statements and external announcements.

Review of Ocado Retail Joint Venture: As explained on page 
94, the Audit Committee was required to consider the Ocado Retail 
joint venture transaction during the negotiation phase, and in doing 
so reviewed the financial information and working capital report 
and the financial procedures report presented by management, in 
support of the Class 1 transaction. The Audit Committee forms part 
of the Company’s governance reviews and challenges the reporting 
disclosures and new internal control framework for the joint venture. 
In particular the Audit Committee considered the roles that would be 
played in the joint venture, when established, by the external auditors, 
Internal Audit and the Ocado Retail audit committee in providing 
oversight and assurance with respect to Ocado Retail‘s new financial 
reporting and internal control framework. The Ocado Retail audit 
committee will assist the Ocado Retail board to:

•  oversee integrity of Ocado Retail’s financial statements;

•  oversee effectiveness of Ocado Retail’s internal controls and risk 

management; and

• 

review reports of internal audit and the external auditors.

The Ocado Retail audit committee will also oversee Ocado Retail’s 
compliance with GSCOP and approve the annual compliance report. 
Reports for Ocado Retail including internal audit reports and external 
audit reports are provided to the Group Audit Committee.

Segmental Reporting: Following the Ocado Retail joint venture, 
management reconsidered how they manage, plan and report the 
performance of the business internally. Subsequently, this has led 
to a change in the Group’s reporting segments from three to four. 
Management prepared and presented an analysis of this change 
to the Audit Committee who provided important challenge on the 
methodology used by management for segmenting the business 
and the disclosure to be provided to shareholders including financial 
statement information and key performance indicators.

Going Concern and Viability Assessments: The Audit Committee 
and the Board reviewed the Group’s going concern and viability 
statements (as set out on page 53) and the assessment reports 
prepared by management in support of such statements. The report 
on the viability statement included updated downside scenarios in 
light of the expansion of the Solutions business including the impact of 
delays. The Audit Committee gave careful consideration to the period of 
assessment used for the viability statement. It took into account a wide 
range of factors (as set out on page 53) and concluded the time period 
of three years remained appropriate. The external auditor discussed 
the statements with management and approved of the conclusions 
reached by management regarding concern and viability.

Tax Review: The Board reviewed and approved the Group’s tax 
strategy and related statement, which was published during the year.

Risk and Internal Control Review: The Board has ultimate 
responsibility for effective management of risk for the Group 
including determining its risk appetite, identifying key strategic and 
emerging risks, and reviewing the risk management and internal 
control framework. The Audit Committee, in supporting the Board 
to assess the effectiveness of risk management and internal control 
processes, relies on a number of different sources to carry out its work 
including Internal Audit assurance reports, the assurance provided 
by the external auditor and other third parties in specific risk areas, 
and an annual assessment report provided by Governance, Risk 
and Compliance. In addition, the Audit Committee Chairman gains 
additional insight on the management of risk in Ocado, by attending 
the Group’s regular Risk Committee meetings. The Risk Committee, 
which is chaired by the Group General Counsel and Company 
Secretary, receives reports from the business on a range of risk topics 
and discusses principal risks and risk appetite. 

As outlined from page 92, the Audit Committee and the Board have 
given consideration to the effectiveness of the Group’s system of 
internal control and risk management and noted that improvements 
are required to the Group’s underlying control environment. During the 
period, the Group underwent significant transformation, introducing 
significant complexity and placing substantial pressure on the 
Finance team. The Audit Committee noted that a range of exceptional 
activities including the separation of the Ocado Retail joint venture and 
expansion of the Solutions business internationally has meant that 
particular focus has been placed at year-end on the rigour applied to 
and oversight of controls during this exceptional period. Additional 
support processes had been created across a range of areas to support 
the expansion of the business, including payroll, financial reporting 
systems, expense claims and tax. The Audit Committee received reports 
from the external auditors regarding the additional audit work carried 
out by the external auditors for the financial year-end to address the 
control concerns identified. As well as these additional procedures, 
management reported on the steps taken by the business to respond 
to the areas of potential risk. Management outlined its initial proposals 
to broaden and strengthen the Finance team to address this additional 
complexity and to help support the creation of an improved internal 
control environment for the Group. Management will report periodically 
to the Audit Committee in 2020 on their improvement plans and 
proposals for expanding the Finance team. The Audit Committee will 
monitor improvement plans and progress and ensure that necessary 
action is taken. 

Stock Code: OCDO 

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As well as considering internal control system effectiveness, the Board 
and the Audit Committee discussed the changing risk landscape for 
the business as a result of the international expansion of the Solutions 
business. Because of the transformation of the business, the Board 
recognised that the Group’s principal risks and uncertainties were 
shifting towards the Solutions business. New principal risks were 
emerging such as the challenges of creating a global supply chain of 
equipment for the Solutions platform and the increased importance 
of improving and expanding the Group’s engineering and technology 
capabilities. The Board discussed and reviewed the Group’s risk appetite 
when reviewing the principal risks and the strategy for the Group while 
the Audit Committee reviewed principal risks when considering the 
effectiveness of the risk management system.

Every year the Audit Committee focuses on particular risk areas 
identified in the Group risk register. During the period, management 
reported on the Group’s information security controls and assurance 
plans for the existing information technology systems and the 
programme for compliance with GSCOP. The Group has taken a 
number of steps to develop its readiness for Service Organisation 
Control (“SOC”) assessments for the Group’s new Ocado Solutions 
platform security and privacy internal control systems. Internal Audit 
has regularly reported to the Audit Committee on the readiness 
programme including the introduction of a SOC steering group and 
SOC programme manager to oversee the programme, preparation of 
a tender for a SOC auditor role and an externally facilitated review of 
the Group’s current SOC control catalogue. The Audit Committee have 
discussed progress made with the programme and considered the 
risks identified in reviews of the existing control framework. 

➔  Further details of the risk review and the Group’s risk management 
and internal control systems, including financial controls, are set 
out in the “How We Manage Our Risks” section on pages 48 to 52

Internal Audit: Part of the assurance provided to the Audit 
Committee when reviewing the effectiveness of the Group’s systems 
of internal control comes from Internal Audit. The Audit Committee 
reviewed the Internal Audit plan, resourcing and prioritisation in 
January 2019 and considered it appropriate to the Group having 
regard to the emerging and principal risks of the business.

The Internal Audit plan, which is risk-based, sets out a number of audit 
activities for the 2019 Financial Year, including key assurance reviews, 
most notably the work on the Solutions platform security and privacy 
internal control system. Additional support was given by external 
consultants to review the Group’s security and privacy controls for 
the Solutions platform. The audit plan also included audits for key 
financial and operational risk areas such as the Group’s operational 
health, safety and environment function, its technology procurement 
control environment, distribution, transport and logistics function and 
the control design for planning and analytics function.

Internal Audit reports to each Audit Committee meeting. The report from 
Internal Audit enables the Audit Committee to discuss key findings, plans 
to address areas of weakness, and plans by management to address 
actions. Management actions are tracked and the status of these actions 
is reported alongside progress against the Internal Audit plan.

The Audit Committee is satisfied that the Internal Audit plan provides 
appropriate assurance on the controls in place to manage the 
principal risks facing the Group.

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Internal Audit Effectiveness Review:

1

A questionnaire was completed by members of management 
and business operations, the Audit  Committee members and 
the external auditor, as well as a self-assessment by the Head of 
Internal Audit. The assessment questionnaire asked questions 
to assess performance in a range of areas including planning 
and work programme, communication, reporting  
and performance.

2

3

The results of the 
questionnaire were 
reviewed by the 
Audit Committee 
and Internal Audit.

Informal feedback 
from management 
and the external 
auditor was 
considered during 
the period.

Result of 
Review:

The Audit 
Committee 
concluded that 
the Internal Audit 
function was 
effective.

Internal Audit Effectiveness Review: As noted above, Internal Audit is subject to an effectiveness review each year. Using this assessment 
process outlined, the Audit Committee concluded the Internal Audit function was effective. During the period, the Audit Committee met with the 
Head of Internal Audit, without management present. Internal Audit will be subject to an external review in the 2020 financial year.

External Audit Effectiveness Review:

1

The Audit Committee, the executive team, and members 
of management from across the Company completed an 
external audit effectiveness review questionnaire at the 
end of the period. The questionnaire asked respondents 
to consider the robustness of the audit process and the 
quality of delivery, reporting, people and service.

2

The Audit Committee reviewed 
the results of the questionnaire, 
in addition to meeting with 
management, without Deloitte 
present, to listen to views on 
the effectiveness of the external 
auditor.

Result of Review:

The Audit Committee concluded 
that Deloitte delivered a robust 
and quality audit, with effective 
challenge and providing the 
appropriate resources to the 
Company in the period and that 
therefore Deloitte had remained 
effective in their role.

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Non-Audit Work Undertaken During the Period: The total of non-
audit fees, audit fees and audit-related services fees paid to the external 
auditor during the period is set out in Note 2.5 to the Consolidated 
Financial Statements on page 168. The non-audit service fees of 
£415,000 (2018: £39,000) paid to Deloitte during the period related to 
£50,000 paid for audit-related assurance services for an interim review 
and £335,000 in connection with public reporting responsibilities and 
other permissible services in relation to the establishment of the Ocado 
Retail joint venture, of which £70,000 is for transaction support services 
required by regulation. All non-audit work engagements were approved 
by the Chief Financial Officer and Audit Committee Chairman as the 
fees concerned were within the approval thresholds set under the 
policy. 

The Audit Committee received a regular report from management 
regarding the extent of non-audit services performed by the external 
auditor. The external auditors provided a report to the Audit 
Committee on the specific safeguards put in place for each piece 
of non-audit work confirming that it was satisfied that neither the 
extent of the non-audit services provided nor the size of the fees 
charged had any impact on its independence as statutory auditor. It 
was concluded that appropriate safeguards were in place to prevent 
a compromise of auditor independence. The Audit Committee 
was satisfied this was the case and so concluded that the auditor’s 
independence from the Group was not compromised. 

Audit Fees: The Audit Committee was satisfied that the level 
of audit fees payable in respect of the audit services provided 
(excluding audit-related services) being £868,000 (2018: £456,000) was 
appropriate and that an effective audit could be conducted for such a 
fee. The Audit Committee noted the significant year-on-year increase 
in audit fees was consistent with the additional audit work done by 
the external auditors in connection with the additional complexity for 
the Group for 2019. The existing authority for the Audit Committee to 
determine the current remuneration of the external auditor is derived 
from the shareholder approval granted at the Company’s annual 
general meeting in 2019. At the 2019 annual general meeting, 100% of 
votes cast by shareholders were in favour of granting the Directors this 
authority.

Statement of Compliance with the Competition  
and Markets Authority (CMA) Order
The Company confirms that it has complied with The Statutory Audit 
Services for Large Companies Market Investigation (Mandatory Use of 
Competitive Processes and Audit Committee Responsibilities) Order 
2014 (Article 7.1), including with respect to the Audit Committee’s 
responsibilities for agreeing the audit scope and fees and authorising 
non-audit services.

Assessing the Effectiveness of the External Audit Process 
and the External Auditor
It is important to the Audit Committee that the annual external audit 
plan is consistent with the scope of the audit engagement. As noted 
on the previous page, the Audit Committee reviewed and approved 
the external audit plan. As part of the review of the audit plan, the 
Audit Committee considered certain significant and elevated risk areas, 
identified by the external auditors, which might give rise to material 
financial reporting errors or those perceived to be of higher risk thereby 
requiring further audit attention. These risk areas include those set out 
in the Independent Auditor’s Report on page 142. The Audit Committee 
also considered the audit scope and materiality threshold.

The Audit Committee met with the external auditors at various stages 
throughout the period, including without management present, 
and discussed the remit and any issues arising from the work of the 
auditor.

Independence and Objectivity: The Audit Committee 
considered the safeguards in place to protect the external auditor’s 
independence. The external auditors reported to the Audit Committee 
that it had considered its independence in relation to the audit 
and confirmed to the Audit Committee that it complies with UK 
regulatory and professional requirements and that its objectivity is 
not compromised. The Audit Committee took this into account when 
considering the external auditor’s independence and concluded that 
Deloitte remained independent and objective in relation to the audit.

Non-Audit Work Carried Out by the External Auditor: To help 
protect auditor objectivity and independence, the provision of 
any non-audit services provided by the external auditor requires 
prior approval, as set out in the table below. These thresholds are 
unchanged.

Approval Thresholds for  
Non-Audit Work

Over £10,000 and up to £30,000 per 
engagement

Approver

Chief Financial Officer

Over £30,000 and up to £100,000 per 
engagement

Chief Financial Officer and 
Audit Committee Chairman

Greater than £100,000 per engagement, 
or if the value of non-audit fees to audit 
fees reaches a ratio of 1:2 as a result of a 
new engagement, regardless of value

Audit Committee

An additional protection is provided by way of a non-audit services 
fee cap. The Audit Committee (or the Company) may not approve an 
engagement of the external auditor if annual non-audit services fees 
would exceed 70% of the average audit fees (not including fees for audit-
related services or for services required by regulation) charged in the 
previous three years. Certain types of non-audit service are of sufficiently 
low risk so as not to require the prior approval of the Audit Committee, 
such as “audit-related services” including the review of interim financial 
information. “Prohibited services” are those that have the potential to 
conflict directly with the auditor’s role, such as the preparation of the 
Company’s financial statements.

Stock Code: OCDO 

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Back to contents26615  11 February 2020 5:55 am  Proof 3Directors’ Remuneration Report“ The Remuneration Committee is committed to ensuring the Company’s leadership is motivated to deliver longer-term sustainable growth for shareholders.”Andrew HarrisonRemuneration Committee ChairmanCOMMITTEE MEMBERSHIP The membership of the Remuneration Committee, together with the appointment dates, are set out below: Andrew HarrisonCommittee ChairmanAppointed 1 March 2016* – PresentIndependent: Yes Claudia ArneyAppointed 1 September 2019* – PresentIndependent: Yes Julie SouthernAppointed 1 June 2019* – PresentIndependent: YesDoug McCallumRetired Committee ChairmanAppointed 3 October 2011* –  1 June 2019Independent: YesRuth AndersonRetiredAppointed 9 March 2010* –  30 September 2019Independent: Yes* Appointed to CommitteeLetter from the Chairman of the Remuneration Committee Dear Shareholder On behalf of the Board, I am pleased to present the Directors’ Remuneration Report for 2019. The tremendous success that our business has seen over the last two years has changed our business entirely in terms of complexity, reach and scale. This Director’s Remuneration Report reflects this success and should be taken in light of this transformation.The performance of the Group saw continued growth in the Retail business; in particular our 50:50 joint venture with M&S will enable us to continue to transform online grocery retail and provides a firm base from which we can continue to grow the Solutions business and innovate. In addition, we have seen steady improvement in the efficiency of OSP and a very rapid expansion of the Solutions business, with the Group having signed its sixth and seventh international agreements to develop OSP in Australia and Japan this year. The Group achieved strong gross sales and customer growth for the 52 weeks ended 1 December 2019. Shareholders benefitted from the strong growth of the Group, with the share price having increased 265% since December 2017.The Remuneration Committee is committed to ensuring the Company’s leadership is motivated to deliver both longer-term sustainable growth for shareholders whilst simultaneously upholding the core pillars of our responsible business. As our business has grown in size, so have our responsibilities, and to ensure we continue to achieve inspiring, tangible results for both our Company and the communities we interact with, we have built our responsible business around these four core pillars: Education, Entrepreneurship, the Environment and Eating well. The Remuneration Committee is dedicated to ensuring that remuneration outcomes reflect all the above elements of corporate strategic performance and strategy.➔  For Committee attendance see the table on page 7198Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comGOVERNANCEOcado Annual Report 2019 Remuneration.indd   9811/02/2020   06:29:20Back to contents26615  11 February 2020 5:55 am  Proof 3Relationship Between Pay and Performance2019 Annual Incentive Plan (“AIP”)We have approved a bonus payment to the Executive Directors based on 55% to 58.5% achievement against objectives under the AIP for the period. ➔ More detail about the AIP can be found on pages 121 to 123We did not exercise any discretion to depart from the formulaic outcome for the AIP for this year on the basis that this reflected our view of the underlying performance of the business over the financial year.2017 Long Term Incentive Plan (“LTIP”) Vesting During the period, we reviewed the performance against the 2017 LTIP award targets, which had a performance period ending on 1 December 2019. The 2017 LTIP awards were subject to the achievement of targets relating to Ocado Group and Ocado Retail’s performance, including the Retail business revenue and EBITDA and the Solutions business revenue for OSP. Based on the results to the end of the performance period, the Directors achieved 46.1% against the objectives under the LTIP for the period. The 2017 LTIP awards are expected to vest in March 2020. ➔ More detail about the LTIP vesting can be found on page 123We did not adjust the awards to take into account share price growth over the period; on the basis that this reflected our view of the underlying performance of the business over the performance period. The Committee exercised discretion to prorate the targets under the Platform Operating Efficiency measure to reflect the impact of the fire at the Andover CFC. The efficiency of this CFC was assessed just prior to the fire, against the prorated targets as at that point in time, on the basis that a sufficient proportion of the performance period had passed and the Committee was comfortable that the trajectory of improvement to this point would have continued to the end of the performance period. In this way, in line with our Directors’ Remuneration Policy and plan rules, the Committee was satisfied that the amended targets were equally difficult to satisfy as the original condition would have been had such circumstances not arisen.Growth Incentive Plan (“GIP”) VestingIn 2014, the Remuneration Committee implemented a one-off five-year GIP to incentivise a focus on the key strategic drivers and delivery of exceptional growth and shareholder returns over the long-term. The GIP was approved by shareholders at the 2014 annual general meeting with vesting due in May 2019, subject to the share price growth relative to the FTSE 100 performance condition being met over this five-year period. In order for full vesting to be achieved, Ocado’s share price growth had to exceed the growth of the FTSE 100 by 20% p.a. Over the period, Ocado’s share price growth was 31.02% p.a. compared to 1.79% p.a. for the FTSE 100. On this basis, 100% of the GIP vested. The Remuneration Committee was satisfied that the outcomes under the GIP reflect the intended purpose of it when it was first implemented, delivering above-market pay-outs only for outstanding results. Therefore, the Remuneration Committee did not amend the outcome or make any adjustments.The following table shows the absolute value of the total shareholder returns for shareholders over the performance period compared to the value received by the Executive Directors who participated in  the GIP:ReturnsShareholders £7,476,000,000Executive Directors £87,539,100The Remuneration Committee feels that the above demonstrates clearly that the outcomes were fair. The following table sets out the value of the nil cost options on vesting:CEOCFOCOOCEO Ocado SolutionsGroup General Counsel & Company Secretary£54m£14m£14m£6mDid not participateClearly this will mean that the single figures of our Executive Directors will be significantly higher this year, reflecting the outcomes under this plan.➔ Further detail on single figures can be found on page 1072016 Sharesave Scheme VestingAs a result of Ocado’s substantial share price growth, the Committee  is pleased to announce that vesting under the 2016 Sharesave Scheme has been incredibly successful. Participation under the 2016 offer was 15% across the workforce, with average profits of £31,940 earned by those who participated in the scheme.163 employees, including the Executive Directors, participated at the maximum level and earned £104,596 each. The Remuneration Committee continues to believe that the Sharesave Scheme is very valuable, encourages employee engagement and enables employees to share in the long-term success of the Group.PensionsThe Remuneration Committee is very aware of the focus on Executive Director pensions. Given the change in the Group’s headcount over the year and in order to continue to be in line with the 2018 Code, Executive Director pension contribution levels are being changed to 7% of salary in the 2020 financial year to ensure continued alignment with the levels received by the wider workforce.Base Salaries In light of Ocado’s substantial growth over the past two years, resulting in the Company establishing itself as a firm constituent of the FTSE 100, the Remuneration Committee decided to undertake a review of base salaries to ensure that they accurately reflected the enhanced scale and complexity of the Executive Directors’ roles. The review focused on many factors including business performance, total remuneration, market data for comparable organisations and roles as well as individual performance. The Committee concluded that the significant growth in scale and complexity of the business warranted increases to the Executive Directors’ salaries. Furthermore, it was determined that the increases would be awarded in two steps, with the second increase subject to continued strong individual performance and the Company remaining in the FTSE 100. The resulting salaries (after both increases) position the Executive Directors around the lower quartile of FTSE 100 equivalent roles. In addition, the Company is continuing with its historic approach of awarding the same salaries and increases to three of its Executive Directors, with this approach being extended to the Group General Counsel and Company Secretary role for the first time. It was felt that a differentiation in salary in this role was no longer warranted, 99Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  GOVERNANCEOcado Annual Report 2019 Remuneration.indd   9911/02/2020   06:29:21Back to contentsDirectors’ Remuneration Report
Continued

and that the Group General Counsel and Company Secretary role 
remains integral to Ocado’s future success, involving the legal support 
on additional Ocado Solutions deals and the execution of existing 
Ocado Solutions deals (including international corporate structure 
and regulatory compliance), as well as support on negotiations with 
existing partners. In order to bring the Group General Counsel and 
Company Secretary’s salary into line with the other Executive Directors, 
a more substantial increase was required in 2019. 

The Committee recognises that these increases are above the 
“normal” percentage range for other UK-based monthly paid 
employees, however the increases were considered necessary to 
ensure Executive Directors are commensurately rewarded for their 
stewardship of a FTSE 100 company in a competitive environment. 

➔ Please see page 113 for further information on salary increases

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Overall Positioning of Remuneration
The aforementioned salary increases reflect our intention last year as a 
Committee to design a new policy whereby the fixed elements (salary, 
benefits and pension) would be lower quartile compared to the FTSE 
100, with the new Annual Incentive Plan, if the target is earned, still 
resulting in a below-market positioning. The above salary changes are 
consistent with this approach. 

Our intention was that the remuneration package provided to our 
Executive Directors would only result in substantial comparative reward 
for transformational performance. This is why the minimum hurdle on 
our long term incentive plan, the Value Creation Plan (“VCP”), which has 
to be achieved before any value starts to be earned by the Executive 
Directors, was set at a 10% Total Shareholder Return (“TSR”) Compound 
Annual Growth Rate, which for this period would require a share price of 
£15.16. 

Shareholder Consultation and 2019  
Annual General Meeting Voting 

The Board recognises that at our 2019 annual general meeting all 
resolutions were successfully passed with the requisite majority, 
although there was a significant minority vote against four remuneration-
related resolutions: Resolution 2 (the Directors’ Remuneration Policy), 
Resolution 3 (the Directors’ Remuneration Report), Resolution 19 (the 
Ocado Value Creation Plan) and Resolution 23 (the amendments to the 
Chairman’s Share Matching Award). The Remuneration Committee notes 
that the Company was aware, prior to voting, of the above concerns of 
shareholders due to the extensive shareholder consultation process that 
was conducted prior to the issue of the notice of the 2019 annual general 
meeting. The Remuneration Committee is, however, encouraged by the 
support of the majority of its shareholders and their understanding of 
the strategic rationale behind the Policy changes. The Remuneration 
Committee also believes its remuneration proposals continue to be 
appropriate to incentivise and retain a highly entrepreneurial executive 
team over the next stage of the Company’s development. The Company 
remains committed to governance best practice and will continue its 
policy of continually keeping remuneration under review and proactively 
engaging with shareholders and advisory bodies on such matters. 

➔ Further details on our response to the 2019 annual general meeting 

voting outcomes are included on page 130

Changes to the Implementation of the Policy in 2020
This year marked the first year of the operation of our new 
Remuneration Policy. We do not intend to make any material changes 
to its implementation in 2020. Our intention to increase salaries for 
2020 is set out on page 113 along with our rationale for doing so. 

In addition, the Committee is reviewing the performance conditions 
for the AIP in 2020. Historically the AIP has had four measures based 
on targets around Retail Revenue, Retail Profitability, Solutions 
Commitments and operational and strategic objectives, which are 
assessed over a 12 month performance period. 

No changes to the AIP structure are proposed. In order to ensure that 
the bonus remains aligned to the business strategy and achievement 
of significant business goals, the Remuneration Committee has 
proposed to expand the AIP to five measures. These would be based 
around Solutions commitments, Retail EBITDA, Erith CFC capacity, OSP 
features and operational and strategic objectives, and to be assessed 
over a 12 month performance period.

Pay-outs under the AIP are subject to a mandatory deferral of at 
least half of any AIP award into shares. The maximum amount of 
any bonus that can be paid in cash is 100% of salary. Shares vest 
after three years but are subject to a further two-year holding period, 
during which time they cannot be sold. 

Changes to Non-Executive Director Remuneration
Changes to fees for the Non-Executive Directors were also agreed in 2019 
including the Chairman’s fee, Non-Executive Director (“NED”) base fees 
and Committee Chairman fees (effective 1 April 2019). The Remuneration 
Committee (in the case of the Chairman fees) and the Executive Directors 
and Chairman (in the case of the Non-Executive Director fees) recognise 
that these increases are above the “normal” percentage, but the increases 
were made to reflect the growing complexity of the Ocado business and 
subsequent responsibilities, workload and time commitment required 
from the Chairman and the Non-Executive Directors.

➔ Please see page 120 for further information on NED fees

Executive Remuneration and the Broader Context
Ocado is an organisation where diversity is valued, and we seek to 
grow and innovate by using and nurturing our workforce’s talents 
and expertise. The Company is committed to hiring and developing 
our people in accordance with our Equal Opportunities Policy. We 
want to have the right people with a common focus on delivering 
our strategy whilst demonstrating our Ocado values. The Company 
ensures that promotion and recruitment is fair and objective and 
that all of our people are rewarded justly and competitively for their 
valued contribution to our achievements. When making decisions on 
executive remuneration, the Remuneration Committee references a 
number of factors related to the wider workforce, including the all-
employee remuneration report.

➔ Further details on workforce remuneration can be found on page 116

I will be available at the AGM to answer any questions about the  
work of the Remuneration Committee.

Andrew Harrison
Remuneration Committee Chairman 
11 February 2020

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Back to contentsDescription of the Remuneration Committee 
This section of the Directors’ Remuneration Report describes the 
membership of the Remuneration Committee, its advisers and principal 
activities during the period. It forms part of the Annual Report on 
Remuneration section of the Directors’ Remuneration Report.

As required under the Terms of Reference, the Remuneration 
Committee has three members, all of whom are independent Non-
Executive Directors, and holds a minimum of two meetings a year. 

Other attendees at the Remuneration Committee meetings included 
the Chairman of the Board, the Chief Executive Officer, the Chief 
Financial Officer, the Group Chief People Officer and the external 
adviser to the Remuneration Committee. The Chairman, Executive 
Directors and other attendees are not involved in any decisions of 
the Remuneration Committee and are not present at any discussions 
regarding their own remuneration. The Deputy Company Secretary is 
secretary to the Remuneration Committee.

External Advice 
During the period, the Remuneration Committee and the Company 
retained independent external advisers to assist them on various aspects 
of the Company’s remuneration and share schemes as set out below:

Adviser

PricewaterhouseCoopers LLP

Retained by

Remuneration Committee

Services Provided 
to the 
Remuneration 
Committee

Other Services 
Provided by PwC

Advice on a range of remuneration issues 
including attendance at Remuneration 
Committee meetings, information on market 
practice in relation to various aspects of 
remuneration, market trends and benchmarking 
of Executive Director remuneration.

Other PwC advisory teams advised the Group on 
a range of matters during the period including 
internal controls, risk management, cyber 
security, accounting and translation advice.

PricewaterhouseCoopers LLP Reappointment and Review
The Remuneration Committee considered the reappointment of 
PricewaterhouseCoopers LLP (“PwC”). This review took into account 
PwC’s effectiveness, independence, period of appointment and fees. 
PwC were initially appointed by the Remuneration Committee in 2017 
following a tender process and were reappointed in 2019.

The Remuneration Committee reviewed the performance of PwC based 
on feedback from members of the Remuneration Committee and senior 
management. The criteria for assessing their effectiveness included 
their understanding of business issues and risks, their knowledge and 
expertise, and their ability to manage expectations. The Remuneration 
Committee concluded that the performance of PwC remained effective.

The Remuneration Committee considered the independence 
and objectivity of PwC. PwC have provided assurances to the 
Remuneration Committee that they have effective internal processes 
in place to ensure that they are able to provide remuneration 
consultancy services independently and objectively. PwC confirmed 
to the Company that they are a member of the Remuneration 
Consultants Group and as such operate under the code of conduct 
in relation to executive remuneration consulting in the UK. The 
Remuneration Committee is, following its annual review, satisfied that 
PwC have continued to maintain independence and objectivity.

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For the period, £127,600 (2018: £161,833) in fees were paid or 
payable to PwC for advisory services provided to the Remuneration 
Committee. The basis for this is a fixed retainer fee and a time-based 
fee for additional work.

Following the review by the Remuneration Committee, it was agreed 
that PwC should be reappointed.

Other Support for the Remuneration Committee
In addition to the external advice received, the Remuneration 
Committee consulted and received reports from the Company’s 
Chief Executive Officer, the Chief Financial Officer, the Chairman, the 
Group Chief People Officer and the Deputy Company Secretary. The 
Remuneration Committee is mindful of the need to recognise and 
manage conflicts of interest when receiving views and reports from, 
or consulting with, the Executive Directors or members of senior 
management. 

Stock Code: OCDO 

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How the Committee Spent its Time in 2019 
The Remuneration Committee has, under its Terms of Reference, 
been delegated responsibility for setting remuneration for all of the 
Executive Directors, the Chairman and the Company Secretary. In 
line with its Terms of Reference, the Remuneration Committee’s work 
during the period is set out below:

Key agenda items
•  Approving changes regarding remuneration in light of the 2018 

Code.

•  Approving the 2019 Directors’ Remuneration Policy and Directors’ 

Remuneration Report for FY18.

•  Approving the annual general meeting explanatory notices and 

incentive plan rules. 

•  Receiving a report on output from shareholder consultation 

meetings in November 2018.

•  Receiving a report from the CEO and Chairman on performance 

and remuneration of the Executive Directors.

•  Approving the FY19 AIP performance targets and reviewing the 

design/measures for the FY20 AIP. 

•  Receiving a report on Director performance and/or pay (Executive 

Director, Non-Executive Director and Chairman).

•  Approving the Executive Director and Chairman pay increases.

•  Reviewing performance under the FY18 AIP and consideration of 

any bonuses payable.

•  Reviewing performance and approving payments under the  

FY16 and FY17 LTIP awards.

•  Review of Committee composition, Terms of Reference and 

performance.

•  Receiving reports and advice from advisers on a range of matters 
including senior executive pay, market themes and trends and  
new governance requirements. 

•  Receiving a report on shareholder feedback on the FY18 annual 

report and 2019 annual general meeting.

•  Receiving a report on Group-wide and management remuneration 

for FY19.

•  Reviewing a proposal for new international share schemes.

•  Receiving a report on the Group’s share scheme and plans for FY20.

•  Reviewing the performance of advisers.

•  Approving the VCP awards to management.

•  Approving the GIP vesting.

•  Various senior management arrangements on joining and leaving 

the Company.

In line with the 2018 Code, the Remuneration Committee’s work 
now includes monitoring and considering the level and structure of 
remuneration for the Management Committee (previously this was the 
responsibility of the Chief Executive Officer). The Executive Directors and 
the Chairman reviewed the remuneration arrangements of the Non-
Executive Directors.

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Back to contents26615  11 February 2020 5:55 am  Proof 3Directors’ Remuneration ReportContinued£1,617mRetail  revenueANNUAL INCENTIVE PLAN (AIP)Link to strategy:  The five AIP measures for 2020 which are listed on page 110 provide a good balance of rewarding performance based on both the Retail and Solutions businesses, as well as focusing on individual performance. VALUE CREATION PLAN (VCP)Link to strategy: The single total shareholder return measure is well aligned to our strategy of delivering substantial and sustained returns to shareholders by driving innovation and growth in our platform business.Our 2019 Remuneration Policy has enabled us to simplify our remuneration framework by operating two incentive plans that focus on driving exceptional, sustainable growth over the long-term (via the VCP) and also reward short-term operational and strategic decisions (via the AIP).Annual Incentive Plan (AIP)Link to strategy: The current four AIP measures of Retail Revenue (20%), Retail EBITDA (20%), Solutions Commitments (40%), and individual objectives (20%) provide a good balance of re-warding performance based on both the Retail and Solutions businesses, as well as focusing on indi-vidual objectives.  2New Ocado Solutions Partners£79.2mRetail  EBITDA1£70.5mSolutions revenue259.4%Share price growthREMUNERATION AT A GLANCEKey Business OutcomesEXECUTIVE PAY AT OCADOThe Components of RemunerationThe different components of remuneration in this report are colour coded as follows:  Salary  Benefits  Pension  Shareholding  AIP  LTIP  VCP  GIPKeySalaryFixedVariableBenefitsPensionAIP Cash +  Deferred BonusOne-off Value Creation PlanTotal remunerationReflects the value of the individual, their role, skills, experience and contribution to  the businessAligned with  all other  employee arrangementsProvides an appropriate level  of retirement benefits. All Executive Directors are aligned with employee pension contributionsIncentivises achievement  of annual  objectives and aligns Director and shareholder interests by delivering some  of AIP in sharesMotivates key individuals  to achieve long-term targets  and exceptional levels of performanceSum of the fixed and variable components of remuneration1 Presented on the previous segmental reporting basis in place when the targets were set.2 Solutions revenue as measured under pre-IFRS 15 accounting standard in place when the targets were set.104Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019www.ocadogroup.comGOVERNANCEOcado Annual Report 2019 Remuneration.indd   10411/02/2020   06:29:36Back to contents  VCP

  GIP

Outcomes for 2019

FIXED COMPONENTS

Salary (£)
Benefits (include car allowance, private medical and other 
benefits) (£)
Pension - up to 8% of salary (£)
Total (£)

VARIABLE COMPONENTS 

2019 AIP OUTTURN

Tim 
Steiner 
CEO
660,667

Duncan 
Tatton-Brown
CFO
406,000

Mark 
Richardson 
COO
406,000

Neill Abrams
Group GC & 
CoSec
385,733

Luke 
Jensen
CEO Ocado 
Solutions
406,000

17,572
49,098
727,334

1,273
32,480
439,753

1,273
32,815
440,088

1,273
30,720
417,726

16,770
19,368
442,138

Under this Plan, the Chief Executive Officer had a maximum bonus opportunity of 275% of salary, the Group General Counsel and Company 
Secretary had a maximum opportunity of 190% of salary, and the other Executive Directors had a maximum opportunity of 215% of salary.  
A summary of the outcomes is as follows. 

Threshold (5/10% of  
award payable)

Maximum (20/40% of 
award payable)

Outcome (% total 
award)

Retail revenue (20%)

Retail EBITDA (20%)
No of non-UK Solutions 
commitments (40%)
Individual objectives (20%)

Total

0%

0%

40%

15%–18.5%

55%–58.5%

G
O
V
E
R
N
A
N
C
E

➔ Further details are set out on pages 121 to 123 in the Annual Report on Remuneration

2017 LTIP OUTTURN 

Under this Plan, the Chief Executive Officer was granted an award of 200% of salary, the Group General Counsel and Company Secretary was granted an 
award of 120% of salary, and the other Executive Directors were granted awards of 150% of salary. A summary of the outcomes is as follows. 

Threshold (6.25% of  
award payable)

Maximum (25% of 
award payable)

Outcome (% total 
award)

Retail revenue (25%)

Adjusted Retail EBT (25%)
Platform operational 
efficiency (25%)
Solutions revenue (25%)

Total

No awards will be made to Executive Directors under the LTIP from FY19 onwards.

➔ Further details are set out on page 123 in the Annual Report on Remuneration

0%

0%

21.1%

25%

46.1%

Tim Steiner
Duncan Tatton-Brown
Mark Richardson
Neill Abrams 
Luke Jensen

2019 AIP

2017 LTIP

Outcome 
(% salary)

Outcome 
(£)
157% £1,073,738
£510,195
122%
£496,650
118%
£461,244
110%
£528,074
126%

Number of 
shares vesting
 208,778 
 96,797 
96,797
 65,036 
 95,387 

Value on 
vesting (£)
 £2,680,540 
 £1,242,795
£1,242,795
 £835,015 
 £1,224,689

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Back to contentsDirectors’ Remuneration Report
Continued

2014 GIP OUTTURN
Awards under the one-off shareholder approved GIP were granted on 8 May 2014 and vested on 8 May 2019. Performance was tested based on 
Ocado’s share price performance relative to the growth of the FTSE 100 Share Index over the same period. Due to the exceptional performance 
of the Company, achieving 31.02% p.a. share price growth compared to 1.79% p.a. growth in the FTSE 100, the GIP vested in full during the year. 
The Group General Counsel and Company Secretary did not participate in the GIP. 

Number of nil-cost options vesting

Value of nil-cost options vesting (£)

GIP performance Chart 

E
C
N
A
N
R
E
V
O
G

r
a
e
y
-
5
e
h
t

r
e
v
o
–
.
a
.
p
e
c
n
a
m
r
o
f
r
e
p
e
c
i
r
p
e
r
a
h
S

d
o
i
r
e
p
e
c
n
a
m
r
o
f
r
e
p
P
G

I

35%

30%

25%

20%

15%

10%

5%

0%

Tim Steiner 
CEO

Duncan  
Tatton-Brown
CFO

Mark 
Richardson 
COO

Luke Jensen
CEO Ocado 
Solutions

Neill Abrams,  
Group GC & CoSec

4,000,000

1,000,000

1,000,000

470,000

54,120,000

13,530,000

13,530,000

6,359,100

n/a

n/a

Maximum

Threshold

FTSE 100

FTSE 100 +5% FTSE 100 +10% FTSE 100 +15% FTSE 100 +20%

Ocado

Ocado 
outperformance

106 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

www.ocadogroup.com

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Year 1 
Value 
Attributed 
£

Number 
of Shares 
Subject to 
Nil Cost 
Options

Participant 
Rate 
Percentage

Values 
£

Number 
of 
Shares

Name

Tim Steiner

1.00%

Duncan 
Tatton-Brown

Mark 
Richardson

Neill Abrams

Luke Jensen

0.25%

0.25%

0.25%

0.25%

£0

£0

£0

£0

£0

£0

£0

£0

£0

£0

£0

£0

£0

£0

£0

 0

0

0

0

0

The table below sets out estimates of the minimum Threshold TSR 
that would need to be obtained in each of the five years of the VCP 
before any value is delivered to Executive Directors. These Threshold 
TSR figures are calculated by compounding the Initial Price (£13.97) 
by 10% p.a., however the actual Threshold TSR is the higher of the 
compounded Initial Price and the highest previous Measurement TSR. 

As mentioned above, the figures in the table below are estimates 
which are subject to change depending on the exact date that the 
Company’s results for the relevant financial year are published. 

Minimum Threshold TSR 

Year 

Market capitalisation (£ billion)

Share price (£)

G
O
V
E
R
N
A
N
C
E

1

2

3

4

5

£10.61 bn

£11.67 bn

£12.83 bn

£14.12 bn

£15.53 bn

£15.16

£16.68

£18.35

£20.18

£22.20

➔ For full terms and conditions of the VCP, see the notice of the 2019 

annual general meeting 

Single figure for 2019 
The table below provides a summary total single figure of 
remuneration for 2019. Further details are set out on page 119  
in the Annual Report on Remuneration.

Executive Director

Tim Steiner

Duncan Tatton-Brown

Mark Richardson

Neill Abrams

Luke Jensen

Total 2019 
(£’000)

Total 2018 
(£’000)

58,727

15,847

15,834

1,835

8,554

3,996

1,965

1,957

1,435

2,015

2019 VCP
VCP awards were granted in May 2019. The award gives Executive 
Directors the opportunity to share in a proportion of the total value 
created for shareholders above a 10% Total Shareholder Return (“TSR”) 
hurdle (“Threshold TSR”) at the end of each year (“Measurement Date”) 
over a five-year period. At each Measurement Date, up to 2.75% of the 
value created above the hurdle will be “banked” in the form of share 
awards, which will be released in line with the vesting schedule. 

The initial price for the VCP is £13.97 (the average price over the 
30-day period prior to the 2019 annual general meeting). The 
Executive Directors will receive the right at the end of each year of the 
performance period to share awards with a value representing the 
level of the Company’s total shareholder return (“Measurement TSR”) 
above the Threshold TSR at the relevant Measurement Date. 

The Threshold TSR or hurdle which has to be exceeded before share 
awards can be earned by the Executive Directors is the higher of:

• 

• 

the highest previous Measurement TSR; and 

the Initial Price (£13.97) compounded by 10% p.a.

If the value created at the end of a given year does not exceed the 
Threshold TSR, nothing will accrue in that year under the VCP. 

The vesting schedule provides that 50% of the cumulative number of 
share awards will vest following the third Measurement Date, 50% of the 
cumulative balance following the fourth Measurement Date, with 100% 
of the cumulative number of share awards vesting following the fifth 
Measurement Date. At each vesting date, vesting of awards is subject to:

(1) A minimum TSR underpin of 10% Compound Annual Growth Rate 

being maintained. 

(2) Any shares vesting cannot be sold prior to the fifth anniversary.

(3) An annual cap on vesting of £20 million for the CEO and £5 million 

for other Executive Directors. 

The first VCP Measurement Date will be 30 days after the publication 
of the financial results. The following table sets out the calculation for 
the first Measurement Date under the VCP. At the time of writing the first 
Measurement Date has not yet occurred and hence the Measurement TSR 
is an estimate based on a 30-day average share price for the 30 days up to 
and including 21 January 2020. 

Initial Value (share price)

Threshold TSR (per share)

Measurement TSR (Measurement Price)
(illustrated as at 21 January 2020)
Estimated difference between
Measurement TSR and Threshold TSR
Aggregate of Participant Rate Percentages for the 
Executive Directors
Estimated Aggregate Value of Nil-Cost Options 
granted to Executive Directors

£9.77 billion 
(£13.97)
£10.61 billion 
(£15.16)
£9.05 billion 
(£12.94)
(£1.55 billion)

2.0%

£0

(1)  The Measurement Price is the 30-day average closing share price for the 30 days 

following the announcement of the results for the financial year.  For the purpose of 
providing a VCP performance update for this report, we have used the 30 day average 
closing share price for 30 days up to 21 January 2020 which is 1,294 pence.

(2)  The Threshold TSR is the Initial Value share price, compounded by 10%p.a. between  

1 May 2019 and 12 March 2020, being the start of the VCP performance period, and the 
first Measurement Date. 

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Directors’ Remuneration Report
Continued

Base  
Salary

Reflects the skills of the individual,  
their role, skills, experience (taking into 
account appropriate market data) and 
contribution to the business

Fixed

Benefits

Aligned with all other employee 
arrangements

Pension

Provides an appropriate level  
of retirement benefits

Annual 
Incentive  
Plan

Incentivises achievement  
of annual objectives

Deferred  
Bonus 
Under AIP

Aligns Director and shareholder  
interests by delivering bonus payments  
in deferred shares with a holding period

One-off  
Plans

Motivates key individuals to achieve  
long-term targets and exceptional  
levels of performance

Variable

E
C
N
A
N
R
E
V
O
G

Reward philosophy 
Our remuneration principles, which we also 
cascade throughout the business, underpin 
our Remuneration Policy. These principles 
are that our remuneration should:

•  Support long-term success of the 

business and sustainable long-term 
shareholder value.

•  Be relevant and aligned to the business 
strategy and achievement of planned 
business goals.

•  Reflect and support the entrepreneurial 
and high performance culture of the 
business.

•  Be compatible with the Group’s risk 

policies and systems.

•  Link above-market pay-outs only to 

outstanding results.

•  Ensure that performance-related pay 
constitutes a proportion of the overall 
package appropriate to each level of the 
organisation.

•  Provide a balance between attracting, 

retaining and motivating the right calibre 
of candidates and supporting equal 
opportunity and diversity of talent.

•  Be clear and explainable to appropriate 

stakeholders. 

The Remuneration Policy for Executive 
Directors is made up of elements of 
fixed and variable remuneration. The 
Remuneration Committee is mindful of the 
weighting of fixed and variable pay and 
balance of short and long-term awards and 
has sought to position a larger proportion 
of the remuneration package as equity-
based and performance-related in order to 
support the Company’s strategic objectives 
of high growth and expansion and to 
create shareholder alignment. The deferral 
and holding periods and the minimum 
shareholding requirements all help to 
ensure a longer term focus for the business 
from the Executive Directors.

108 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Back to contentsSummary Policy table for Executive Directors 
In this section we provide a summary of the key elements of the 2019 Remuneration Policy for Executive Directors approved by shareholders at our 2019 
annual general meeting on 1 May 2019. In addition, we have set out how the Policy was operated in 2018/19 and how it is intended to be operated in 2019/20. 
➔ You can find the full Remuneration Policy on the Corporate Website, www.ocadogroup.com

BASE SALARY

To attract and retain the right calibre of senior executives required to support the long-term interests of the business.

t
n
e
m
e
l
E

0
2
/
9
1
0
2

1
2
/
0
2
0
2

2
2
/
1
2
0
2

3
2
/
2
2
0
2

4
2
/
3
2
0
2

5
2
/
4
2
0
2

Operation

Opportunity

There is no prescribed 
maximum. 

Normally, maximum salary 
increases will be within the 
normal percentage range 
applied to the UK-based 
monthly paid employees of 
the Company in that year. 

Larger increases may be 
awarded in exceptional 
circumstances for example, 
if the role has increased 
significantly in scope or 
complexity.

Paid monthly in cash. 

Reviewed annually or when 
there is a change in position 
or responsibility. 

The review takes into 
account:

•  The Group’s annual 
review process.

•  Business performance.

•  Total remuneration.

•  Appropriate market 
data for comparable 
roles for companies 
of equivalent size and 
complexity in similar 
sectors and locations to 
the Company.

•  An individual’s 

contribution to the Group.

y
r
a
l
a
S
e
s
a
B

BENEFITS

Operation in  
the year ended  
1 December 2019

As at 1 April 2019: 

•  Tim Steiner (CEO): 

£685,000

•  Duncan Tatton-Brown 

(CFO): £420,000

•  Mark Richardson (COO): 

£420,000 

•  Neill Abrams (Group GC & 

CoSec): £420,000

•  Luke Jensen (CEO Ocado 
Solutions): £420,000

Operation in  
the year ending  
1 December 2020

Subject to continued strong 
individual performance and 
the Company remaining a 
constituent of the FTSE 100, 
as at 1 April 2020:

•  Tim Steiner (CEO): 

£720,000

•  Duncan Tatton-Brown 

(CFO): £440,000

•  Mark Richardson (COO): 

£440,000 

•  Neill Abrams (Group GC & 

CoSec): £440,000

•  Luke Jensen (CEO Ocado 
Solutions): £440,000

See page 120 for further 
details on salaries

G
O
V
E
R
N
A
N
C
E

To attract and retain the right calibre of senior executives required to support the long-term interests of the business.

t
n
e
m
e
l
E

0
2
/
9
1
0
2

1
2
/
0
2
0
2

2
2
/
1
2
0
2

3
2
/
2
2
0
2

4
2
/
3
2
0
2

5
2
/
4
2
0
2

Operation

Opportunity

Operation in  
the year ended  
1 December  2019

s  

t
i
f
e
n
e
B

PENSION

Benefits provided aligned 
with those provided to all 
employees under our flexible 
benefits policy. 

Benefits are set at a level 
which is considered to be 
appropriate against market 
data for comparable roles. 

Includes car allowance, 
driver, private medical 
insurance and other benefits.

Operation in  
the year ending  
1 December  2020

No planned change.

To attract and retain the right calibre of senior executives required to support the long-term interests of the business.

t
n
e
m
e
l
E

0
2
/
9
1
0
2

1
2
/
0
2
0
2

2
2
/
1
2
0
2

3
2
/
2
2
0
2

4
2
/
3
2
0
2

5
2
/
4
2
0
2

Operation

Opportunity

Operation in  
the year ended  
1 December  2019

Operation in  
the year ending  
1 December  2020

n
o
i
s
n
e
P

Executive Directors can 
choose to participate in the 
defined contribution Group 
personal pension scheme 
or an occupational money 
purchase scheme.  

Where lifetime or pension 
allowances have been met, 
the balance of employer 
contributions may be paid 
as a cash allowance or into a 
personal pension arrangement.

Maximum contribution of 8% 
of salary.

Maximum pension 
contributions of up to 8% of 
salary offered to Executive 
Directors.

In order to ensure continued 
alignment between 
Executive Director and 
wider workforce pension 
contributions, all Executive 
Directors will receive a 
contribution rate of 7% of 
salary from April 2020.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Directors’ Remuneration Report
Continued

 ANNUAL INCENTIVE PLAN (AIP)

To reinforce and reward delivery of annual strategic business priorities, based on performance measures relating to both Group and individual 
performance.

Bonus deferral provides alignment with shareholder interests.

t
n
e
m
e
l
E

0
2
/
9
1
0
2

1
2
/
0
2
0
2

2
2
/
1
2
0
2

3
2
/
2
2
0
2

4
2
/
3
2
0
2

5
2
/
4
2
0
2

Operation

Opportunity

Operation in  
the year ended  
1 December  2019

Maximum opportunity of 
275% of salary.

Maximum potential for the 
year of (as % of salary):

•  CEO: 275%

Operation in  
the year ending  
1 December  2020

No change to maximum 
potential for Executive 
Directors.

Up to 50% of any bonus 
will be paid in cash (up to a 
maximum of 100% of salary) 
and at least 50% will be 
deferred into shares. 

Main terms of deferred 
shares:

•  Minimum deferral period 
of three years from the 
date of grant.

•  Additional two-year post 
vesting holding period.

•  Continued employment 
to the end of the deferral 
period (unless “good 
leaver”).

Dividend equivalents may be 
awarded on deferred shares.

E
C
N
A
N
R
E
V
O
G

)
P
I
A
(
n
a
l
P
e
v
i
t
n
e
c
n
I

l
a
u
n
n
A

•  Group GC & CoSec: 190%

•  Other Executive Directors: 

AIP will be measured against 
the following performance 
measures: 

•  Number of modules 

ordered by international 
Solutions partners (30%)

•  Retail segment EBITDA 

(20%)

•  Erith Capacity (20%)

•  OSP Features (10%)

• 

Individual objectives 
(20%) (further details on 
page 114)

Percentage of maximum 
bonus earned for levels of 
performance: 

•  Threshold: 25%

•  Maximum: 100% 

215%

AIP was measured against 
the following performance 
measures: 

•  Retail Revenue (20%)

•  Retail EBITDA (20%)

•  Number of Non-UK 

Solutions commitments 
(40%)

• 

Individual Objectives 
(20%) 

Executive Directors awarded 
bonuses of:

•  Tim Steiner (CEO): 157% 

of salary

•  Duncan Tatton-Brown 
(CFO): 122% of salary

•  Mark Richardson (COO): 

118% of salary

•  Neill Abrams (Group GC & 
CoSec): 110% of salary

•  Luke Jensen (CEO Ocado 
Solutions): 126% of salary
➔ See page 121 for further 
details on outcomes

The specific performance targets for the AIP are not disclosed for the 2020 financial year on the basis the Remuneration Committee considers that these targets are commercially 
sensitive to the Company and if disclosed could damage the Company’s commercial interests at this stage.

110 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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ONE-OFF PLAN: VALUE CREATION PLAN (VCP)

To reward and align to the delivery of sustained long-term shareholder return outperformance and to align the interests of participants  
with those of shareholders.

t
n
e
m
e
l
E

0
2
/
9
1
0
2

1
2
/
0
2
0
2

2
2
/
1
2
0
2

3
2
/
2
2
0
2

4
2
/
3
2
0
2

5
2
/
4
2
0
2

Operation

Opportunity

Operation in  
the year ended  
1 December  2019

A one-off award that grants 
Executive Directors the 
opportunity to share in 
2.75% of the total value 
created for shareholders 
above a 10% p.a. Total 
Shareholder Return (“TSR”) 
hurdle over a five-year 
performance period. 

The maximum number of 
share awards that may vest 
under the VCP is 2.75% of 
the issued share capital. 

Awards are subject to an 
annual cap on the value  
on vesting of:

•  CEO: £20 million; 

For Executive Directors, the 
following maximum limits 
apply:

•  CEO: 1% of the total value 
created above the hurdle; 

•  Other Executive Directors: 

0.25% of the value 
created.

Vesting schedule:

•  Other Executive Directors: 

Operation in  
the year ending  
1 December  2020

No planned change.

)
P
C
V
(
n
a
l
P
n
o
i
t
a
e
r
C
e
u
l
a
V
:

n
a
l
P
f
f
o
-
e
n
O

£5 million.

•  50% of the cumulative 

number of share awards 
vest following the third 
and fourth Measurement 
Dates. 

•  100% of the cumulative 
number of share awards 
vest following the fifth 
Measurement Date.

Additional holding periods 
apply such that vested 
shares become unrestricted 
no earlier than five years 
from the start of the plan.

Vesting of awards is also 
subject to a minimum return 
of 10% TSR p.a.

Executive Directors may 
choose to receive their share 
awards by acquiring jointly 
owned equity awards at the 
time that they are invited to 
join the VCP.

G
O
V
E
R
N
A
N
C
E

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Directors’ Remuneration Report
Continued

SHAREHOLDING REQUIREMENT

t
n
e
m
e
l
E

0
2
/
9
1
0
2

1
2
/
0
2
0
2

2
2
/
1
2
0
2

3
2
/
2
2
0
2

4
2
/
3
2
0
2

5
2
/
4
2
0
2

Operation

Opportunity

i

l

s
g
n
d
o
h
e
r
a
h
S

Shareholding requirement 
for Executive Directors:

•  CEO: 400% of salary. 

•  Other Executive Directors: 

300% of salary. 

Shareholding requirement 
for Non-Executive Directors:

•  Hold shares equivalent to 
one year’s annual fee.

Post-cessation shareholding 
requirement of 100% of 
pre-cessation shareholding 
requirement for 12 months 
from leaving the Company.  

Operation in  
the year ending  
1 December  2020

No change.

Operation in  
the year ended  
1 December  2019

Current Executive Director 
shareholdings are:

•  CEO: 43,032% of salary

•  CFO: 4,521% of salary

•  COO: 4,599% of salary

•  Group GC & CoSec: 
10,704% of salary

•  CEO Ocado Solutions: 

578% of salary
➔See page 127 for 
Non-Executive 
Director Shareholding 
requirements. 

(1)  The assessment for the Executive Directors’ shareholdings as a percentage of salary was based on the Directors’ shareholdings at the end of the period, and the share price as at 28 

January 2020 (being the last practicable date prior to the publication of this Annual Report).

SUMMARY POLICY TABLE FOR NON-EXECUTIVE DIRECTORS 

The table below summarises the key elements of the 2019 Remuneration Policy for the Chairman and Non-Executive Directors. 

E
C
N
A
N
R
E
V
O
G

Element 

Operation 

Opportunity

Operation in the year
ended 1 December  2019

Operation in the year 
ended 1 December 2020

As at 1 April 2019: 

•  Lord Rose (Chairman): 

£300,000.

Fee to be reviewed 
by the Remuneration 
Committee during the 
annual pay review period.

Normally, any increases 
will be within the normal 
percentage range applied 
to the UK-based monthly 
paid employees of the 
Company in that year. 

Normally, any increases 
will be within the normal 
percentage range applied 
to the UK-based monthly 
paid employees of the 
Company in that year. 

As at 1 April 2019: 

•  Base fee: £65,000.

•  SID fee: £15,000.

•  Committee Chairman 

fee: £16,000.

Fee to be reviewed by the 
Board during the annual 
pay review period.

Chairman Fee
To attract and retain 
an individual with the 
appropriate degree of 
expertise and experience. 

Non-Executive Director 
Fee
To attract and retain expert 
people with the appropriate 
degree of expertise and 
experience.

Paid monthly in cash. 

Reviewed annually by the 
Remuneration Committee.  

The review takes into account:

•  The Group’s annual review 

process.

•  Business performance.
•  Appropriate market data for 

comparable roles for companies 
of equivalent size and complexity 
in similar sectors or locations to 
the Company.

Paid monthly in cash. 

Fee structure includes an annual 
base fee and may include 
additional fees for being the Senior 
Independent Director (SID), a Board 
Committee Chairman or other 
additional responsibility. 

Reviewed annually by the Executive 
Directors and Chairman. 

The review takes into account:

•  The Group’s annual review 

process.

•  Business performance.
•  Appropriate market data for 

comparable roles for companies 
of equivalent size and complexity 
in similar sectors/locations to the 
Company.

112 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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 Proof 3

Back to contentsOther Remuneration
During the period, the Executive Directors continued their 
participation in the all-employee Sharesave and SIP schemes. It 
is expected that in 2020, the Executive Directors will carry on their 
participation in the schemes.

Base Salaries
The Remuneration Committee seeks to ensure that the quantum of 
remuneration provided to Executive Directors is both commensurate 
and competitive, in order to support the long-term success of the 
business and sustainable long-term shareholder value.

Ocado’s 2019 approved Directors’ Remuneration Policy states that 
any base salary review will consider a number of factors, including 
business performance, total remuneration, appropriate market data 
for comparable roles for companies of equivalent size and complexity, 
and an individual’s contribution to the Group.

Over the past few years Ocado has grown substantially, establishing 
itself firmly in the FTSE 100 Index since its admission in June 2018. 
This growth reflects a series of successful deals with companies 
such as Morrisons, Sobeys, Kroger, Casino, ICA, Coles and Aeon 
as well as the recent joint venture with M&S, and has meant the 
Company’s share price has increased by around 265% over the past 
two years. Executive Director salaries as set out in the FY18 Directors’ 
Remuneration Report are significantly below that of the FTSE 100 
lower quartile for equivalent roles (see page 115 for benchmarking).

Considering the above, the Remuneration Committee felt that a 
review of Executive Director salaries was necessary to ensure salaries 
reflect the significant growth in scale and complexity of the business.

The Remuneration Committee concluded that Ocado’s rapid growth 
rate and the resulting increase in the scale and complexity of the 
Directors’ roles reflect exceptional circumstances, and determined 
that increases be applied to Executive Directors’ salaries in two steps:

The Policy also states the following in respect of the level of Director 
salary increases:

(1) An initial increase effective 1 April 2019

•  Normally, maximum salary increases for Executive Directors will 
be within the normal percentage range and guidelines that are 
applied to the UK-based monthly paid employees of the Company 
in that year.

•  Where appropriate and necessary, larger increases may be 

awarded in exceptional circumstances; for example, if a role has 
increased significantly in scope or complexity.

(2) A second increase to be awarded on 1 April 2020 subject to 
continued strong individual performance and the Company 
remaining a constituent of the FTSE 100.

The resulting salaries (after both increases) are positioned around the 
lower quartile of the FTSE 100 equivalent  roles. The salary increases 
are summarised in the table below.

G
O
V
E
R
N
A
N
C
E

Salary (£000s)

April 2018 – March 2019 

April 2019 – March 2020 

April 2020 – March 2021 

Salary increases (rounded to the nearest 0.5%)

First increase 

Second increase 

CFO, COO, CEO
Ocado Solutions

Group GC & 
CoSec

378 

420 

440 

11% 

5% 

317

420

440

32.5%

5%

CEO

612 

685 

720 

12% 

5% 

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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 Proof 3

Back to contentsDirectors’ Remuneration Report
Continued

E
C
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A
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Individual Objectives for 2020 AIP
The following table sets out the categories of individual objectives that will be assessed over 2020. More detail on the objectives and assessment 
against these will be disclosed in next year’s report.

Tim Steiner

•  Grow the international Ocado Solutions client base and build the foundations for future revenue growth

•  Launch Sobeys and Casino OSPs in set timeframe

•  Deliver Ocado Retail sales and EBITDA

•  Successful delivery against the technology and innovation strategy

•  Deliver the organisational transformation

Duncan Tatton-
Brown

•  Review and enhance operation of the broader Finance team including the Transformation team

• 

Identify and complete suitable new venture investments and ensure optimal outcome for existing investments with 
limited support from the core business

•  Reduce the long term ownership cost of the solution

•  Ensure suitable funding structure remains in place to allow the Group to achieve its strategic objectives

Mark Richardson

•  Launch of Sobeys and Casino CFCs in set timeframes

•  Grow Erith order capacity

•  Create Implementation team capable of meeting OSP roll-out challenge

•  Create Client Services team capable of supporting live and future OSP clients

Neill Abrams

•  Support the execution of signed international Ocado Solutions deals

•  Support CEO in continued transformation of Ocado Group into a technology business

•  Continue transformation of Legal, Governance and IP function

Luke Jensen

•  Grow the international Ocado Solutions client base

•  Build the foundations for future revenue growth of Ocado Solutions

•  Develop Ocado Solutions/International infrastructure to support future growth

•  Build profile and reputation of Ocado Solutions

Additional Context on Executive Director pay 
Overall link to remuneration and equity of the Executive Directors
The table below sets out, for each Executive Director, the single figure for 2018/19, the number of shares held by the Director at the beginning 
and end of the financial year and the impact on the value of these shares taking the opening price and closing price for the year. It is the 
Remuneration Committee’s view that the total exposure of the Executive Directors to the Company is more relevant to their focus on the long-
term sustainable performance of the Company than the single figure of remuneration for a particular year.

Tim Steiner

Duncan Tatton-Brown

Mark Richardson

Neill Abrams

Luke Jensen

2018/19 
single figure 
(£000s)

Shares held 
at start of 
year 

Shares held 
at end of year

Value of 
shares at 
start of year 
(£000s)

Value of 
shares at 
end of year 
(£000s)

Difference 
(£000s)

58,727

15,847

15,834

1,835

8,554

23,478,117

23,597,672

195,150

312,669

+117,519

1,467,988

1,494,393

4,707,093

177,765

1,521,327

1,547,739

3,602,071

194,524

12,202

12,421

39,125

1,478

20,158

20,508

47,727

2,577

+7,956

+8,087

+8,602

+1,099

The closing market price of the Company’s shares as at 29 November 2019, being the last trading day in the period ended 1 December 2019, was 
1,325 pence per ordinary share (2018: 831.2 pence), and the share price range applicable during the period was 749.8 pence to 1,435 pence per 
ordinary share.

114 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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 Proof 3

Back to contentsHow does our salary/target total remuneration compare to our peers?
The following tables show the Company’s comparative positioning of both salary and total remuneration against the FTSE 100 (data as 
at January 2019). This demonstrates the Remuneration Committee’s positioning of salaries below the market with competitive levels of 
remuneration only earned by the Executive Directors if strong performance is delivered.

FTSE 100 salary positioning  

Salary £000s

Upper Quartile

Median

Lower Quartile

Ocado (before any increases)

Ocado (after both increases)

FTSE 100 Total Target Remuneration positioning  

Total Target Remuneration £000s

Upper Quartile

Median

Lower Quartile

Ocado (without the VCP)

Ocado (with the VCP)

CEO

1,060

860

715

612

720

CEO

4,365

3,150

2,265

1,870

4,788

CFO

700

550

465

378

440

CFO

2,660

1,865

1,415

995

1,725

COO

690

585

430

378

440

COO

2,205

1,590

1,310

995

1,725

CEO, Ocado 
Solutions

Group GC  
& CoSec

645

500

410

378

440

645

500

410

317

440

CEO, Ocado 
Solutions

Group GC  
& CoSec

2,310

1,545

1,260

995

1,725

2,310

1,545

1,260

932

1,662

Note: Total Target Remuneration figures for Ocado are based on current salaries, target AIP and includes pension contributions. The value of the VCP shown is the IFRS 2 fair value which 
has been annualised to reflect a five-year term. Source  of information: Annual Reports of FTSE100 companies, benchmarking methodology aligned to standard approach taken by the 
company

Source of data: PwC Annual Report database.

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 Proof 3

Back to contentsDirectors’ Remuneration Report
Continued

E
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A
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Annual Report on Remuneration – 2019 

Introduction 
This part of the Directors’ Remuneration Report sets out the Directors’ 
remuneration paid in respect of the 2019 Financial Year. It details the 
payments to Directors and the link between Company performance and 
remuneration of the Chief Executive Officer. 

Wider Workforce Considerations and Our Approach  
to Fairness  
Ocado is committed to ensuring our workforce has the diversity of talent and 
expertise that it needs for the business to continue to grow and innovate. 
Our people are critical to us achieving our strategy and the Remuneration 
Committee is aware that ensuring our people are rewarded fairly and 
competitively for their contribution to our success is important for hiring, 
developing and retaining the highest quality of talent throughout Ocado.

The Remuneration Policy is designed in line with the remuneration 
principles outlined on page 108, which reflect the remuneration 
principles for the Group. In this section, we provide context to our 
Executive Director pay by explaining our approach to fairness, as well 
as the ratio of CEO pay to that of the wider workforce. 

Group-wide remuneration report 
The Remuneration Committee receives an annual report from 
management on Group-wide remuneration. This review covers 
changes to pay, benefits, pensions and share schemes for all 
employees in the Group, including the percentage increases in base 
pay for monthly and hourly paid employees. The Remuneration 
Committee’s work includes monitoring and commenting on the 
level and structure of remuneration for the Management Committee 
in relation to various changes to base pay and incentive plans. The 
Remuneration Committee carefully considers the relevant parts of this 
report when making decisions on executive remuneration. 

Share schemes 
A key remuneration principle for the Group is that share awards be used to 
recognise and reward good performance, and attract and retain employees. 

To help support alignment across the Group and with the interests of 
shareholders and reward for company performance, all UK employees 
are eligible to participate in the Group Share Incentive Plan and Sharesave 
plan. The Sharesave plan alone has delivered around £34,000,000 of value 
to our employees this year with the average participant earning £31,940.

Employment at Ocado
Our Equal Opportunities Policy is dedicated to creating an 
environment for our employees that is free from discrimination, 
harassment and victimisation, reflecting our commitment to creating 
a diverse workforce, environment and pay strategy that supports all 
individuals irrespective of their gender, age, race, disability, sexual 
orientation, or religion. 

Chief Executive Officer pay ratios
The tables below set out the total pay of the Group Chief Executive 
Officer and UK employee population as a whole at median, lower 
quartile and upper quartile using the methodology applied to the 
single figure of remuneration. We set this out on the following bases:

•  An estimate of the 2018 CEO pay ratio

•  The 2019 pay ratio, both with and without the one-off GIP payment

•  An illustrative figure for the 2020 pay ratio

The CEO pay ratio, when calculated in line with the Regulations, is 
particularly high for 2019 due to the inclusion of the GIP which was granted 
in 2014 and vested in 2019. Due to the one-off nature of the GIP, we believe 
the ratio excluding the GIP is more meaningful as it more accurately reflects 
the levels of remuneration that Ocado’s CEO typically receives. 

This is highlighted by the fact then when we compare the 2019 pay 
ratio excluding the GIP to last year’s estimated pay ratio and the 
illustrative ratio for next year (2020), the figures are far less volatile.

Executive Director pay is more at risk than wider employee pay due to 
the use of variable pay, resulting in a total pay ratio that can change 
significantly from year to year.

Year

2018/19 – reported figures
2017/18 – equivalent calculation
2018/19 – without GIP payment
2019/20 – illustrative remuneration

CEO 
Remuneration 
(£’000)

25th 
percentile 
pay ratio

Median pay 
ratio

£58,727
£3,996
£4,607
£5,214

2,820:1
198:1
221:1
242:1

2,605:1
183:1
204:1
223:1

75th 
percentile 
pay ratio

2,337:1
164:1
183:1
200:1

(1)  Option B was selected to calculate CEO pay ratios as a proportionate, sustainable and repeatable approach given the size and structure of the Ocado workforce. 
(2)  From the information used to calculate the most recent gender pay return at each of the 25th, 50th and 75th percentiles twenty employees were identified as comparators and their 

remuneration calculated. The median remuneration for each group of twenty employees is reported as the comparator value for CEO pay ratio calculations. Using the median value from 
groups of employees at each of the 25th, 50th and 75th percentiles provides a more representative estimate than if based on an individual employee, reducing the influence of outlier value.

(3)  The 2017/18 equivalent calculation follows the same methodology as applied for the 2018/19 reported figures, identifying a median remuneration for each group of twenty 

employees that best represents the 25th, 50th and 75th percentiles.

(4)  The 2019/20 illustrative ratio assumes a 3.65% increase in employee annual remuneration for the 25th, 50th and 75th percentile representative employees, derived from the 

percentage increase in annual salary between 2018 and 2019 as set out on page 118.

(5)  The 2019/20 illustrative remuneration for the CEO single total figure of remuneration is based on a CEO salary of £720,000 (salary as of 01/04/2020), a 7% pension contribution as set 
out on page 109, 2018/19 reported taxable benefits uplifted at 3%, an AIP and LTIP vesting of 57% and 46.1% respectively in line with those received during the period and the SIP 
awards that will become unrestricted during the next period at a share price of 1,325 pence per share.

Chief Executive Officer

UK employees (full time equivalents)

Total pay and 
benefits
(£’000)
58,727

Total pay and benefits (£’000)

Salary (£’000)

Salary
(£’000)
661

25th 
percentile 
20.8

Median 
22.5

75th 
percentile 
25.1

25th 
percentile 
19.3

Median 
20.9

75th 
percentile 
23.1

Year
2018/19

116 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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 Proof 3

Back to contentsGender Pay Gap
The Company will be reporting specific information about the difference in average pay for its male and female employees as required by 
gender pay gap legislation. The Company’s gender pay gap metrics are submitted by the Group’s main employing entity, Ocado Central Services 
Limited and the headline gender pay metric is the difference in the median hourly pay received by men and women. For 2019, this metric 
remains balanced as it has done in previous years, although now marginally favours men, with a difference of 0.4%. For more information and to 
view the full metrics see the Government Gender Pay Gap portal or the Corporate Website, www.ocadogroup.com.

Total Shareholder Return 
The following graph shows the Total Shareholder Return (TSR) performance of an investment of £100 in Ocado shares from its Admission to 
the end of the period compared with an equivalent investment in the FTSE 100 and FTSE 250 Indices over the past nine years. These indices 
were chosen as Ocado has historically been a constituent of the FTSE 250 Index, and entered the FTSE 100 in 2018. Both represent a broad 
equity market index against which the Company can be compared historically. The Company has not paid a dividend since its Admission so the 
Company’s TSR does not factor in dividends reinvested in shares.

0
0
1
£
f

o
t
n
e
m

t
s
e
v
n

I

n
a
f

o
e
c
n
a
m
r
o
f
r
e
P
R
S
T

800

700

600

500

400

300

200

100

0

Ocado TSR

FTSE 100 TSR

FTSE 250 TSR

G
O
V
E
R
N
A
N
C
E

20 July 2010 26 Nov 2010 25 Nov 2011 30 Nov 2012 29 Nov 2013 28 Nov 2014 27 Nov 2015 25 Nov 2016 01 Dec 2017 30 Nov 2018 29 Nov 2019

Chief Executive Officer Historical Remuneration

The table below summarises in respect of the Chief Executive Officer the single figure of total remuneration, the AIP or bonus plan payment as 
a percentage of maximum opportunity, and the long-term incentives as a percentage of maximum opportunity for the current period and the 
previous nine financial years. 

Year

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

Chief Executive 
Officer Total 
Remuneration 
(£’000)

58,727

3,996

1,337

1,141

5,098

6,483

1,011

483

987

599

AIP or Bonus 
Payment as a 
Percentage of 
Maximum Target 
Achievement
(% of maximum)

Value of AIP or Bonus 
Payment
(£’000)

Long-Term Incentives 
as a Percentage 
of Maximum 
Opportunity
(% of maximum)

57

70.5

41.8

43.6

65.0

56.0

98.3

29.7

0

n/a

1,074

539

310

315

459

385

528

104

0

220

94.5

50

33.4

43.2

90.8

100

0

0

100

0

(1)  The Chief Executive Officer total remuneration figures prior to the 2013 period represent the previously presented audited information with necessary adjustments for amounts 

required to be included in the single total figure of remuneration (such as pension amounts) under the new regulations (which first applied to the 2013 financial period).

(2)  From 2010, the Company had the JSOS as the main form of long-term incentive plan. In 2011, the first tranche of JSOS shares vested in that period. For the 2012 and 2013 financial 
years, the JSOS interests did not have any value at the vesting date. In 2014, the final tranche of JSOS shares vested in that period (the value of such remuneration is noted in the 
single total figure of remuneration above). The LTIP was implemented in 2013 and the first award had a performance period ending in 2015 and a vesting date in 2016. The GIP and 
SIP were both implemented in 2014, but had vesting dates in 2019 and 2017 respectively. As of this period, the VCP is now the main form of long-term incentive plan.

(3)  The total remuneration amounts shown above are the amounts restated to account for the final vesting of each of the LTIP awards. For an explanation of this restatement in respect 

of the 2019 period see note 1 of the total remuneration table on page 119.

(4)  The 2017 LTIP vested at 46.1% of maximum and the GIP vested at 100% of maximum. The 2019 period Long-Term Incentive value is a weighted average of the 2017 LTIP and the GIP.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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 Proof 3

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Directors’ Remuneration Report
Continued

Chief Executive Officer Percentage Change Versus Employee Group
To put the Directors’ remuneration into context, the table below sets out the change in salary, benefits, and bonus of the Chief Executive Officer 
and of all UK employees from the preceding period to the current period.

Percentage change in salary from 2018 to 2019

Percentage change in taxable benefits from 2018 to 2019

Percentage change in AIP earned from 2018 to 2019

(1)  Most of the Group’s employees are not entitled to earn an annual bonus payment as part of their remuneration.
(2)  The change in salary data for the Group’s employees is on a per capita basis. 
(3)  The change in salary for the Chief Executive Officer is based on the base salary review set out on page 109.
(4)  The change in taxable benefits for the Chief Executive Officer is as set out on pages 119 to 120.
(5)  UK employees have been chosen as the majority of our workforce is UK-based.

Chief
Executive
Officer 

11.9%

(6.9%)

99.1%

UK
employees

3.65%

7%

125.9%

Relative Importance of Spend on Pay
The following table shows the Company’s profit and total Group-wide 
expenditure on pay for all employees for the period and last financial 
year. The Company has not paid a dividend or carried out a share 
buyback in the current year nor previous year. The information shown 
in this table is: 

•  Loss – Group loss before tax as set out in Note 2.1 to the 

Consolidated Financial Statements.

•  Total gross employee pay – total gross employment costs for the 

Group (including pension, variable pay, share-based payments and 
social security) as set out in Note 2.6 to the Consolidated Financial 
Statements. 

Loss before tax

Total gross employee pay

1 December 
2019 
(£m)

2 December 
2018 
(£m)

(214.5)

476.8

(44.4)

388.4

E
C
N
A
N
R
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Cascade of Remuneration through company
All UK staff in the Company are eligible to participate in the 
Company’s all-employee share schemes, pension scheme and 
life assurance arrangements. In line with the 2018 Code, the 2019 
Remuneration Policy ensures that pension contributions for existing 
and any future Executive Directors will be aligned with the level 
currently offered to all employees to ensure greater fairness across the 
Company.

The remuneration arrangements for employees below Board level 
reflect the seniority of the role and individual performance. The 
components and levels of remuneration for different employees 
differ from the remuneration framework for the Executive Directors. 
The Group operates some tailored bonus and long-term incentive 
arrangements for certain groups of employees but has not adopted 
a universal approach to these elements of remuneration for all 
employees.

Members of the Management Committee participate in various 
combinations of the AIP, LTIP, VCP and other bespoke one-off 
arrangements, with limited or no share deferral or holding periods 
operating on these plans. The exact package received by a 
member of the Management Committee reflects their job role and 
responsibilities, seniority and time in role. For some small groups 
of senior employees, the Group operates some tailored bonus and 
long-term incentive arrangements such as the cash-based long-term 
incentive scheme and management incentive plans. 

The all employee remuneration report produced by the Company is 
considered by the Remuneration Committee when making decisions 
on pay for both Executive Directors and the wider workforce population. 

118 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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 Proof 3

Back to contentsExecutive Directors
Total Remuneration (Audited)
The total remuneration for the period for each of the Executive Directors is set out in the table below. 

Tim Steiner

Duncan  
Tatton-Brown

Mark Richardson

Neill Abrams

Luke Jensen

Total

2019
£’000

2018
£’000

2019
£’000

2018
£’000

2019
£’000

2018
£’000

2019
£’000

2018
£’000

2019
£’000

2018
£’000

Salary
Taxable Benefits
Pensions
Total Fixed Pay

Variable Pay
  AIP
  LTIP
  Cash LTIP
  GIP

 ESOS and 2014 
ESOS

  SIP

661
18
49
728

1,074
2,681
–
54,120

–
19

105
–
57,999

  Sharesave
  VCP
Total Variable Pay
Recovery of Sums 
–
Paid
Total Remuneration 58,727

606
19
54
679

539
2,767
–
–

–
11

–
–
3,317

406
1
33
440

510
1,243
–
13,530

–
19

105
–
15,407

374
2
29
405

266
1,283
–
–

–
11

–
–
1,560

406
1
33
440

497
1,243
–
13,530

–
19

105
–
15,394

–
3,996

–
15,847

–
1,965

–
15,834

374
2
27
403

260
1,283
–
–

–
11

–
–
1,554

–
1,957

386
1
31
418

461
835
–
–

–
16

105
–
1,417

–
1,835

314
2
25
341

225
860
–
–

–
9

–
–
1,094

–
1,435

406
17
19
442

528
1,225
–
6,359

–
–

–
–
8,112

–
8,554

2019
£’000

2,265
38
165
2,468

281
5
21
307

271
–
1,438
–

3,070
7,227
–
87,539

–
–

–
73

–
–
1,709

420
–
98,329

2018
£’000

1,949
30
156
2,135

1,561
6,193
1,438
–

–
42

–
–
9,234

G
O
V
E
R
N
A
N
C
E

–

–
2,016 100,797

–
11,369

(1)  The value of LTIP awards for 2016 included in the column for the 2018 financial year has been restated to show the actual vested amount (based on the vesting of the award on  

27 March 2019 at a price of 1,287 pence per share. The actual vested amount is £2,051,000 higher than the estimated vested amount stated in the 2018 annual report of £4,138,000. 
The estimated vested amount was based on the three-month average share price from 30 August 2018 to 2 December 2018 of 860.03 pence per share. No dividends were paid. 
(2)  The value of LTIP awards for 2017 included in the column for the 2019 financial year has been based on 46.1% vesting and estimated using the three-month average share price from 
2 September 2019 to 29 November 2019 of 1,283.92 pence per share, as these awards are not capable of vesting until after the end of the period, on 20 February 2020. This value 
assumes no dividends will be payable and that the Executive Director will not be required to pay an amount to acquire the conditional shares, being the nominal price of 2 pence per 
share. These estimated figures will be restated in next year’s annual report.

(3)  Luke Jensen was granted a Cash LTIP award in 2017 prior to becoming an Executive Director. The value of the Cash LTIP award included in the column for the 2018 financial year has 
been restated to show the actual vested amount based on the vesting of the award on 15 March 2019 at a  price of 1,001 pence. The actual vested amount is £282,000 higher than 
the estimated vested amount stated in the 2018 Annual Report. The estimated vested amount was based on the average share price in the final twenty business days in the 2018 
Financial Year, being 804.5 pence per share. More detail can be found on page 124.

(4)  Under the Share Incentive Plan, awards of Free Shares and Matching Shares became unrestricted during the period. These awards are explained on page 124 of this report.
(5)  Taxable benefits includes one or more of: private healthcare; life assurance; private use of a company driver; or a car allowance.
(6)  The value of the GIP included in the column for the 2019 financial year displays the face value of the nil-cost options at the time of vesting on 8 May 2019, at a price of 1,353 pence per 

share.

(7)  50% of the AIP payment is deferred in shares for a period of three years, with an additional two year holding period. There are no performance conditions attached to the deferred 

element.

(8)  No figures are stated for the VCP, to show that there is no expected value for the 2019 financial year. This is based upon a Measurement Threshold TSR of £12.94, estimated using the 

average share price of the 30 days up to and including 21 January 2020, as the Measurement Date for the VCP falls outside of the period, on 12 March 2020.

(9)  Due to an administrative error, an over-payment of pension benefits was made to Luke Jensen in the 2018 financial year, therefore there has been a downward adjustment in this 

financial year to rectify the error.

An explanation of each element of remuneration paid in the table is set out in the following section.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Directors’ Remuneration Report
Continued

BASE SALARY (AUDITED)

During the period, the Remuneration Committee reviewed the salaries of the Executive Directors. After taking into account a number of relevant factors  the 
Remuneration Committee recommended that all basic salaries be increased. The following table shows the change in each Executive Director’s salary. 

Director

Tim Steiner

Duncan Tatton-Brown

Mark Richardson

Neill Abrams

Luke Jensen

Salary 2019
(£)

Salary 2018
(£)

Effective from

685,000

420,000

420,000

420,000

420,000

612,000

01/04/2019

378,000

01/04/2019

378,000

01/04/2019

317,200

01/04/2019

378,000

01/04/2019

E
C
N
A
N
R
E
V
O
G

The changes to base salary were made in line with the Directors’ Remuneration Policy. The Executive Directors received an increase in base pay 
of 11%–32.5% (rounded accordingly) to reflect the significant growth in the Company over the past two years.

➔ Further details are set out on pages 99 to 100

CHANGES FOR NON-EXECUTIVE DIRECTORS AND CHAIRMAN

The fees for Non-Executive Directors are reviewed and agreed annually. The fees are set out in the table below.   

Fees

Effective from 1 April 2018

Effective from 1 April 2019

% change

TAXABLE BENEFITS (AUDITED)

Chairman NED base fee

Committee 
Chairman fee

£200,000

£300,000

50%

£52,000

£65,000

25%

£13,000

£16,000

23%

SID Fee

–

£15,000

–

The Executive Directors received taxable benefits during the period, notably private medical insurance and travel insurance. The Executive 
Directors also received other benefits, which are not taxable including income protection insurance, life assurance and Group-wide employee 
benefits, such as an employee discount. The taxable benefits shown in the Total Remuneration Table on page 119 include the private use of a 
company driver for Tim Steiner, and a car allowance for Luke Jensen. Non-business use of the chauffeur is tracked and is shown as a taxable 
benefit in the total remuneration table to the extent it was used for that purpose. These benefit arrangements were made in line with the 
Directors’ Remuneration Policy which allows the Company to provide a broad range of employee benefits.

PENSIONS (AUDITED)

The Company made pension contributions on behalf of the Executive Directors to the defined contribution Group personal pension scheme. 
The employer contributions to the pension scheme in respect of each Executive Director are made in line with the Group personal pension 
scheme for all employees. The contributions during the period made on behalf of the Executive Directors were up to 8% of base salary. These 
contributions were made in line with the Directors’ Remuneration Policy.

Pension contributions can be made to the Executive Directors (and any other employee) as a cash allowance where the Executive Director (or 
employee) has reached either the HMRC annual tax free limit or HMRC lifetime allowance limit for pension contributions as provided for in 
the Directors’ Remuneration Policy. In accordance with the policy, Tim Steiner, Mark Richardson, Luke Jensen and Neill Abrams have elected 
to receive part of their pension contributions as an equivalent cash allowance. Duncan Tatton-Brown has elected to receive all of his pension 
contribution as cash in line with the Company policy.

120 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Back to contentsANNUAL INCENTIVE PLAN (AIP) (AUDITED)

The 2019 AIP was based on the performance targets and weightings set out below. The Chief Executive Officer had a maximum bonus 
opportunity of 275% of salary, the Group General Counsel and Company Secretary had a maximum bonus opportunity of 190% of salary  
and the other Executive Directors had a maximum opportunity of 215% of salary.

Weighting 
of each 
condition

Performance targets 
required

Actual 
Performance

Percentage 
of maximum 
performance 
achieved

Tim 
Steiner

Duncan 
Tatton-
Brown

Mark 
Richardson

Neill 
Abrams

Luke 
Jensen

Annual bonus value achieved (£’000)

£1,617m

20%  Threshold
Maximum
20% Threshold
Maximum
40% Threshold

£1,619.6m
£1,730m
£85m
£100m
5 new CFCs
Maximum 10 new CFCs 10 new CFCs

£79.2m

0%

0%

0

0

0

0

0

0

0

0

0

0

40%

754

361

361

319

361

See next page

20%

100%

15.0% - 
18.5%

320

1,074

149

510

136

497

142

461

167

528

Performance 
conditions

Retail Revenue 

Retail EBITDA 

No. of Non-
UK Solutions 
commitments
Individual 
Objectives
Total

G
O
V
E
R
N
A
N
C
E

(1)  The Remuneration Committee has agreed “threshold” and “maximum” conditions that must be achieved. An award will not vest unless a “threshold” level of the performance 

condition has been achieved.

(2)  There is no threshold or maximum target set for the individual objectives. Each objective is weighted and scored to provide a total score out of 20. Performance may range from zero to 20.
(3)  The applicable salary used for calculating the bonus payment under the rules of the 2019 AIP is the applicable base salary on the date of payment.

50% of the AIP achieved in the year will be deferred into shares for three years (subject to a two-year holding period on vesting).

The Retail revenue measure is linked to revenue for the Retail business segment for the Financial Year. Retail EBITDA is EBITDA for the Retail 
business segment for the Financial Year, calculated pre-exceptional costs and post any assumed payout under the Plan. 

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Continued

INDIVIDUAL OBJECTIVES FOR 2019 AIP

The Remuneration Committee reviewed the performance of each Executive Director against the measurable performance metrics and based 
their judgement on a scoring report by the Chief Executive Officer and the Chairman. 

Objective

Achievement

% achievement

Tim Steiner
•  Lead strategic change in the retail business to drive 

•  Successful completion of the joint venture agreement with Marks & 

Met

long term profitability

Spencer 

•  Oversee growth of the International Solutions client 

base and future revenue stream

•  Oversaw significant growth in the Ocado Solutions business with 
£140m fees invoiced to date and signing of Coles and Aeon deals 

•  Drive down platform costs to ensure execution of 

•  Cost reduction of 20% in forecast bot costs

Met/ongoing

Met/ongoing

Ocado Solutions deals

•  Create long term value from CTO office

•  Further progression with development of Ocado ventures with four 

Ongoing

investments made

•  Provide direction and manage direct reports to 

•  Board judgement on overall company performance and 

ensure objective delivery

achievement of Executive Directors against their objectives

Overall performance against individual strategic objectives (maximum opportunity: 20%)
Duncan Tatton-Brown
•  Optimise the group funding structure

•  Funding structure suitable, with Board agreed retention of existing 

Met

17

Met

•  Comprehensive investor engagement

•  Reduce engineering costs
•  Growth in Retail EBITDA margin %

bond, £600m convertible issued at better end of pricing indications, 
and with funding requirements in place for all existing needs
•  Extensive programme of engagement activity with investors (with 

over 500 investor meetings in the year)

•  Reduction in Erith costs per order by one third 
• 

Increase in Retail EBITDA as % of Retail revenue prior to Andover 
fire and expectations of continued improvement post fire

Overall performance against individual strategic objectives (maximum opportunity: 20%)
Mark Richardson
• 

Increase CFC capacity

•  Erith capacity increased to over 70,000 OPW,  95% of target for the 

Met/ongoing

Ongoing
Met

16.5

Met/ongoing

• 

Increase CFC productivity

•  Weekly productivity in mature CFCs increased to 167 UPH and Erith 

Met/ongoing

period

E
C
N
A
N
R
E
V
O
G

•  Third generation robot on track to begin production 

by year end

above Hatfield at year end, 100% of target
•  Third generation robots now being produced

•  Establish overseas engineering teams

•  Engineering teams in France and Canada established ahead of 

launch

•  Current forecast has cost per bot reduction of 20%

•  Reduce long term production costs per bot
Overall performance against individual strategic objectives (maximum opportunity: 20%)
Neill Abrams
•  Lead the Group operations departments, including 
certain specific measurable KPIs for legal and 
governance, risk and compliance performance and 
international expansion of People Department
•  Support CEO in continued transformation of the 

•  Successful leadership and implementation of workflow 

management software, despite disruptive events such as the fire 
in the Andover CFC, with KPIs for legal and governance, risk and 
compliance still in progress

•  Expanded IP protection programme and successfully completed 

Met

Met

Ongoing

15

Met/ongoing

Ongoing

Company

corporate transactions

•  Support the execution of Ocado Solutions deals

•  Executed various existing deals and provided extensive support on 

Met/ongoing

•  Successful prosecution of litigation and regulatory 

•  Successful leadership of litigation throughout the period including 

prospects

investigations
Institute a pragmatic Brexit response plan

• 

identification of IP material

•  Led analysis of Brexit response team, planned to mitigate risks 

including contingency planning with suppliers and capitalised on 
opportunities whilst focussing on employees

Met

Met

•  Strategic progress of the General Merchandise 

•  Sale of Fabled business to Next, and improvements in Fetch prior to 

Met/ongoing

division

transfer to Ocado Retail

Overall performance against individual strategic objectives (maximum opportunity: 20%)

17.8

122 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Achievement

Luke Jensen
•  Grow the Ocado Solutions client base
•  Growth in Ocado Solutions’ future revenue

•  Develop Ocado Solutions infrastructure to support 

future growth

•  Aeon and Coles partnerships signed within the period
•  New orders and commitments from partners within the period - 
well above expectations, with £140m of fees invoiced to date
•  US office opened and running, also with employees in France, 
Canada, Australia and broader offers ready to market to clients

% achievement

Met
Met/ongoing

Met/ongoing

•  Build profile and reputation of Ocado Solutions

•  More than 20 meetings held with international retailers. 

Ongoing

Successfully developed Ocado Solutions’ profile via press 
interviews and social media

• 

Implement deals to agreed timescales and budgets •  All client projects currently running within contractual timelines, 

Overall performance against individual strategic objectives (maximum opportunity: 20%)

with costs tracking within budgets

Met

18.5

LONG-TERM INCENTIVE PLAN (LTIP) (AUDITED)

The three-year performance period for the 2017 LTIP awards expired at the end of the financial year. The Remuneration Committee reviewed the 
performance against the four equally weighted performance conditions for the 2019 Financial Year and has recommended overall vesting of 46.1%. 

The value of the 2017 LTIP awards in the total remuneration table and below is estimated based on the average Company share price for the final 
three months of the period, being 1,283.92 pence per share. The expected vesting date of the 2017 LTIP award is 20 February 2020. Subject to the 
continued satisfaction of the award conditions, final vesting will be determined. 

G
O
V
E
R
N
A
N
C
E

Performance 
conditions

Weighting 
of each 
condition

Performance targets 
required

Actual 
Performance

Retail Revenue

25% Threshold

£1,700m

£1,617m

Adjusted Retail 
EBT

Platform 
Operational 
Efficiency

Solutions 
Revenue

Maximum

£1,850m

25% Threshold

Maximum

£33m

£45m

25%

Threshold    132.3 UPH
Maximum    155.6 UPH

25% Threshold              £20m
Maximum              £45m

Percentage 
of maximum 
performance 
achieved

Estimated LTIP value (£’000)

Tim 
Steiner

Duncan 
Tatton-
Brown

Mark 
Richardson

Neill 
Abrams

Luke 
Jensen

0%

0%

0

0

0

0

0

0

0

0

0

0

(£6.1m)

150.7 UPH

21.1%

1,227

569

569

382

561

£70.5m

25%

1,454

674

674

453

664

Total

100%

46.1%

2,681

1,243

1,243

835

1,225

(1)  The Remuneration Committee has agreed “threshold” and “maximum” conditions that must be achieved. An award will not vest unless a “threshold” level of the performance 

condition has been achieved. At “threshold” performance for a financial performance measure, 5% of the total award will vest and 25% vesting will occur for achieving or exceeding 
“maximum” performance for a condition. A straight-line sliding scale applies in relation to the intermediate points between the “threshold” and “maximum”. 

(2)  Details of the number of conditional shares awarded to each Director for the 2017 LTIP awards are shown in the table on 127.
(3)  The Solutions Revenue target was measured under the pre-IFRS accounting standard that was in place when the targets were set.

Neither Retail business target met the threshold. The revenue used 
as a performance condition for the LTIP includes Retail Revenue 
generated by Ocado.com and the other Retail site – Fetch– but 
excludes revenue from Morrisons and the Solutions business. 

The adjusted Retail EBT measure is not consistent with the segmental 
reporting changes made in 2017. The performance target for adjusted 
Retail EBT is based on Group EBT less an apportionment of certain 
costs in a number of areas relating to the Solutions business and 
is based on 52 weeks. This measure is used by the Remuneration 
Committee to assess management performance for the 2017 LTIP 
only. It is not considered an Alternative Performance Measure.

During the year revenue from the Solutions business exceeded £45m 
resulting in maximum payout for this measure.

The Remuneration Committee exercised discretion to prorate the 
Platform Operational Efficiency targets in light of the fire at the 
Andover CFC. The threshold and maximum targets were prorated for 
time up to the point prior to the fire and efficiency was also tested at 
this point, on the basis that a sufficient proportion of the performance 
period had passed and the Remuneration Committee was 
comfortable that the trajectory of improvement to this point would 
have continued to the end of the performance period. In line with 
our Directors’ Remuneration Policy and plan rules, the Remuneration 
Committee was satisfied that the amended targets were equally 
difficult to satisfy as the original condition would have been had  
such circumstances not arisen.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Continued

GROWTH INCENTIVE PLAN (GIP) (AUDITED)

The five-year performance period for the 2014 GIP awards expired on 8 May 2019. The shareholder approved GIP was subject to a single 
performance condition, the share price growth of the Company relative to the growth of the FTSE 100 Share Index over that same period. 

The Executive Directors’ total GIP awards were as follows: 

Director

Tim Steiner 

Type of 
interest

Option with nil 
exercise price

Duncan Tatton-
Brown

Option with nil 
exercise price

Number 
of nil-cost  
options 
granted 

Date of 
Grant

Face Value 
of Award 
(£)

End of 
Performance 
Period

08/05/14

4,000,000

12,744,000

08/05/19

08/05/14

1,000,000

3,186,000

08/05/19

Mark Richardson Option with nil 

08/05/14

1,000,000

3,186,000

08/05/19

Luke Jensen 

exercise price 

Option with nil 
exercise price 

22/02/17

470,000

1,191,450

08/05/19

Number 
of nil-cost 
options 
vesting

Value of 
nil-cost 
options on 
vesting (£)

Value due to 
share price 
appreciation 
(£)

4,000,000

54,120,000

41,376,000

1,000,000

13,530,000

10,344,000

1,000,000

13,530,000

10,344,000

470,000

6,359,100

5,167,750

Exercise 
Period 

08/05/19 – 
31/05/24

08/05/19 – 
31/05/24

08/05/19 – 
31/05/24

08/05/19 – 
31/05/24

(1)  The face value of the options was determined based on a price of 318.60 pence per share being the price on the date of grant.
(2)  The value of the options on vesting was determined based on a price of 1,353.00 pence per share being the price on the date of vesting. 
(3)  Neill Abrams did not participate in the 2014 GIP.
(4)  The nil cost options were exercised on 23 May 2019 at an option price of £12.402 with a total gain of £80,240,940 (lower than the figures presented in the single figure table). On the 
basis of the Directors’ intention to sell on exercise, in the interests of all stakeholders, the Committee decided to pay the gains in cash as permitted under the GIP scheme rules.

E
C
N
A
N
R
E
V
O
G

Performance schedule

Growth of less than the FTSE 100 Share Index + 5% p.a.

Growth in the FTSE 100 Share Index + 5% p.a.

Growth in the FTSE 100 Share Index + 10% p.a.

Growth in the FTSE 100 Share Index + 15% p.a.

Growth in the FTSE 100 Share Index + 20% p.a.

Actual outcome: Growth in the FTSE 100 Share Index + 29.23% p.a.

Percentage of 
award vesting 
(%)

0

25

50

75

100

100

The criteria as approved by shareholders was significantly overachieved, and so the Remuneration Committee recommended 100% vesting. 

Cash Long-Term Incentive Plan  (“Cash LTIP”) (Audited) 
Luke Jensen was granted an award under the Cash LTIP scheme in 
February 2017, prior to his appointment as an Executive Director. The 
Cash LTIP is an amount of money that is based on the value of 143,632 
of the Company’s shares. The final cash amount that Luke Jensen 
was eligible to receive depended on the extent to which the Company 
achieved a performance target linked to the number of Ocado 
Solutions deals signed by the Group during the performance period.

The Cash LTIP had a three-year performance period. The performance 
conditions for the 2017 Cash LTIP allow for the early payment of 
the award in the event that the maximum performance conditions 
are satisfied prior to the end of the 2017/18 Financial Year. The 
performance conditions were satisfied in full during the period and 
the award vested on 15 March 2019. Pay-out of the full value of the 
award was based on the average share price of the Company’s shares 
in the twenty business days prior to the pay-out date, being 1,001 
pence per share.

Share Incentive Plan (SIP)
The 2016 award of Free Shares made under the Share Incentive Plan 
(the “SIP”) became unrestricted during the period on 15 September 

2019. Certain Matching Shares also became unrestricted during the 
period. Free Shares and Matching Shares awarded under the SIP are 
subject to a three-year forfeiture period starting from the date of grant. 
This means that if an Executive Director ceases to be employed by the 
Group during the three-year period, the Free Shares and Matching 
Shares will be forfeited. Partnership Shares purchased under the SIP 
are not included in the total remuneration table as these are purchased 
by the Executive Directors from their salary, rather than granted by the 
Company as an element of remuneration. Only the value of Free Shares 
and Matching Shares that became unrestricted during the period are 
shown in the total remuneration table. The value shown is the value 
of the shares on the date that they became unrestricted. Unrestricted 
shares can be held in trust under the SIP for as long as the Executive 
Director remains an employee of the Company.

Recovery of Sums Paid (Audited)
No sums paid or payable to the Executive Directors were sought to be 
recovered by the Group. 

124 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Back to contentsNon-Executive Directors
Total fees (Audited)
The fees paid to the Non-Executive Directors and the Chairman during the period are set out in the remuneration table below. The Non-
Executive Directors received no remuneration from the Group other than their annual fee. 

Non-Executive 
Director

Lord Rose

Ruth Anderson

Jörn Rausing

Doug McCallum

Andrew Harrison

Emma Lloyd

Julie Southern

John Martin

Claudia Arney

Total

Fees

Taxable
Benefits

Pension
Entitlements

Annual
Bonus

Long-term
Incentives

Recovery of 
Sums Paid

Total
Remuneration

2019
£’000

2018
£’000

2019
£’000

2018
£’000

2019
£’000

2018
£’000

2019
£’000

2018
£’000

2019
£’000

2018
£’000

2019
£’000

2018
£’000

2019
£’000

2018
£’000

267

200

54

61

28

86

61

71

33

16

65

52

56

59

52

13

–

–

677

497

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

267

200

54

61

28

86

61

71

33

16

65

52

56

59

52

13

–

–

677

497

G
O
V
E
R
N
A
N
C
E

(1)  John Martin joined the Board with effect from 1 June 2019. 
(2)  Claudia Arney joined the Board with effect from 1 September 2019. 
(3)  Doug McCallum retired from the Board with effect from 1 June 2019. 
(4)  Ruth Anderson retired from the Board with effect from 30 September 2019. 
(5)  Julie Southern’s 2018 fees have been restated to £13,000 from £11,000
(6)  Due to an administrative error, a Non-Executive Director was overpaid £12,583 in the period. This amount will be repaid by the next audited period.

The remuneration arrangements for the Non-Executive Directors (except the Chairman) were reviewed by the Executive Directors and the 
Chairman during the period and the basic fees for Non-Executive Directors were increased to £65,000 (2018: £52,000), whilst the fee for chairing 
a Committee was increased to £16,000 (2018: £13,000). The Chairman does not receive a fee for his role as Nomination Committee Chairman. A 
Senior Independent Director fee of £15,000 was also introduced during the period.

The Chairman’s fee was reviewed by the Remuneration Committee and was increased to £300,000 (2018: £200,000). This is the first time the 
Chairman’s fee has increased since the Chairman’s appointment in March 2013.

Other Remuneration for the Non-Executive Directors (Audited)
In addition to the fees, the Non-Executive Directors are entitled to a staff shopping discount in line with the Group’s employees.

The Company has obtained a written confirmation from each Non-Executive Director that they have not received any other items in the nature of 
remuneration from the Group, other than those already referred to in this report. 

Recovery of Sums Paid (Audited)
No sums paid or payable to the Non-Executive Directors were sought to be recovered by the Group.

Other Remuneration Disclosures
Executive Directors’ Service Contracts 
Each of the Executive Directors has a service contract with the Group. The principal terms of these contracts are as follows:

Effective date of 
contract 

Notice period

From 

Company  From Director

23 June 2010

12 months 

6 months 

29 June 2012

12 months

27 February 2012

12 months

6 months

6 months

6 months

6 months

Executive Director

Position

Tim Steiner

Chief Executive Officer

Duncan Tatton-Brown

Chief Financial Officer

Mark Richardson

Chief Operating Officer 

Neill Abrams

Luke Jensen

Group General Counsel and Company Secretary

23 June 2010

12 months

CEO Ocado Solutions

30 January 2017

12 months

The contracts provide for payment in lieu of notice of one times basic salary only (and do not include other fixed elements of pay, which are 
permitted by the policy). 

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Continued

Non-Executive Directors’ Letters of Appointment 
The Chairman and the Non-Executive Directors do not have service contracts and were appointed by letter of appointment for an initial period 
of three years, subject to annual reappointment at the annual general meeting and usually for a maximum of nine years. Copies of the letters of 
appointment and the service contracts of the Directors are available for inspection at the Company’s registered office. 

Director

Lord Rose

Andrew Harrison

Emma Lloyd

Jörn Rausing

Julie Southern

John Martin

Claudia Arney

Date of Original 
Appointment

11 March 2013

1 March 2016

1 December 2016

13 March 2003

1 September 2018 

1 June 2019

1 September 2019

Date of Reappointment

Notice Period

Expiry of Nine Year Term

1 May 2019

1 May 2019

1 May 2019

1 May 2019

1 May 2019

N/A

N/A

6 Months

1 Month

1 Month

1 Month

1 Month

1 Month

1 Month

March 2022

March 2025

December 2025

N/A

September 2027

June 2028

September 2028

E
C
N
A
N
R
E
V
O
G

Director Retirement Arrangements and Payments for Loss of Office (Audited)
As announced on 28 March 2019, it was determined in accordance with the Directors’ Remuneration Policy that the arrangements set out below 
should apply in relation to Doug McCallum and Ruth Anderson’s remuneration on retirement.

Element of Remuneration

Treatment

Remuneration Payments

All outstanding fees were paid to Doug McCallum and Ruth Anderson up to 1 June 2019 and 30 September 2019 
respectively, in accordance with the terms of their letters of appointment. No payments are expected after the 
date of retirement.

Payment for Loss of Office

No payment for loss of office or other remuneration payment was made or is expected to be made to Doug 
McCallum or Ruth Anderson.

Share Schemes

At the time of retirement, neither Doug McCallum or Ruth Anderson were participants in a Group share scheme.

•  Mark Richardson is a non-executive director of Paneltex Limited. 
This role does not involve any remuneration paid or payable 
to Mark.

• 

In addition to his role as Executive Director of the Company,  Luke 
Jensen is a Non-Executive director of Hana Group SAS, registered in 
France, and ASOS plc, an AIM listed company. During the financial 
year, he received Board attendance fees of €25,417 for his role in 
Hana Group and £4,538 for his role at ASOS.

Director Shareholdings (Audited) 
The table opposite shows the beneficial interests in the Company’s 
shares of Directors serving at the end of the period, and their 
connected persons, as shareholders and as discretionary beneficiaries 
under trusts. The table also shows current compliance with the 
Director shareholding requirements in the Directors’ Remuneration 
Policy as at the date of this Annual Report. All Directors comply with 
the Director shareholding requirements.

Director Appointment Arrangements (Audited)
As announced on 29 March 2019, John Martin and Claudia Arney 
were appointed to the Board as Non-Executive Directors with effect 
from 1 June 2019 and 1 September 2019 respectively. John Martin 
and Claudia Arney’s remuneration is in line with the Directors’ 
Remuneration Policy. On appointment, John Martin and Claudia 
Arney’s basic annual fee was £65,000, which was in line with the 
other Non-Executive Directors. John Martin and Claudia Arney will 
not receive any other benefits or payments, in line with the Directors’ 
Remuneration Policy.

Payments to Past Directors (Audited)
None.

External Remuneration for Executive Directors 
As at the date of this Annual Report:

• 

• 

In addition to his role as Executive Director of the Company, 
Duncan Tatton-Brown is a non-executive director of Karakuri Ltd 
and Trainline Plc. During the Financial Year, he received fees of 
£35,937.50 for his role at Trainline.

In addition to his role as Executive Director of the Company, Neill 
Abrams is an alternate non-executive director of Mr Price Group 
Limited, a JSE Top 40 company listed on the Johannesburg Stock 
Exchange. Neill does not receive any remuneration for carrying 
out that role. In addition to his role as Executive Director of the 
Company.

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Back to contentsOrdinary Shares 
of 2 pence each held at 
1 December 2019

Ordinary Shares 
of 2 pence each held at 
2 December 2018

Direct 
Holding

Indirect 
Holding

Direct 
Holding

Indirect 
Holding

Minimum 
shareholding 
requirement 
(% of Base 
Salary 
or Fee)

Met 
minimum 
shareholding 
requirement?

23,589,652
1,453,476
1,534,755
2,336,180
117,314

8,020
67,851
12,984
1,265,891
77,210

23,475,936
1,400,753
1,482,032
3,050,825
94,656

7,411
67,235
12,361
1,265,268
83,109

602,284

–
– 69,015,602
–
–
–
–
–

18,166
17,300
3,779
–
5230

1,202,284
–
18,166
17,300
3,779
–
–

–
69,015,602
–
–

–
–

400
300
300
300
300

100
100
100
100
100
100
100

Yes
Yes
Yes
Yes
Yes

Yes
Yes
Yes
Yes
N/A
N/A
N/A

Name

Executive Directors
Tim Steiner
Duncan Tatton-Brown
Mark Richardson
Neill Abrams
Luke Jensen
Non-Executive 
Directors
Lord Rose
Jörn Rausing
Andrew Harrison
Emma Lloyd
Julie Southern
John Martin
Claudia Arney 

Basis for compliance

Indirect and direct shareholdings
Indirect and direct shareholdings
Indirect and direct shareholdings
Indirect and direct shareholdings
Indirect and direct shareholdings

Indirect and direct shareholdings
Indirect shareholdings
Direct shareholdings
Direct shareholdings
N/A
N/A
N/A

G
O
V
E
R
N
A
N
C
E

(1)  There have been no changes in the Directors’ interests in the shares issued or options granted by the Company and its subsidiaries between the end of the period and the date of this 

Annual Report, except shares held pursuant to the SIP, as set out on pages 128 to 129. 

(2)  No Director had an interest in any of the Company’s subsidiaries at the beginning or end of the period.
(3)  On 13 May 2016, in respect of various contracts for the transfer of shares (as described on pages 235 and 238 of the Prospectus), Tim Steiner delayed the date on which completion 

under the contracts for transfer would take place to 30 June 2019, or such later date as the parties may agree. On 2 June 2019, Tim Steiner agreed again to extend the completion 
dates for the contracts to future dates.

(4)  On 11 May 2016, in respect of various contracts for the transfer of shares (as described on pages 235 and 238 of the Prospectus), Neill Abrams delayed the date on which completion 

under the contracts for transfer would take place to 30 June 2019, or such later date as the parties may agree. The contracts completed on 30 June 2019.

(5)  The Executive Director shareholdings have increased during the period due to the vesting of the 2016 LTIP awards. Read more on page 127 and 128. 
(6)  Julie Southern, John Martin and Claudia Arney were appointed on 1 September 2018, 1 June 2019 and 1 September 2019 respectively. Non-Executive Directors are expected to hold 
shares equivalent to one year’s annual fee. This holding can be built up over three years from appointment. Therefore, while John Martin and Claudia Arney do not hold the requisite 
number of shares to comply with the shareholding requirement currently, they are compliant with the policy.

(7)  The assessment for shareholding compliance is based on the current annualised salary or fee (as set out in the total remuneration tables) which applied on 28 January 2020 (being the last 

practicable date prior to the publication of this Annual Report) and the higher of the original purchase price(s) or the current market price (being 1,308 pence per share on 28 January 2020), of 
the relevant shareholdings.

(8)  Where applicable, the above indirect holdings include SIP Partnership and Free Shares held under the SIP, which are held in trust.
(9)  The indirect holding for Neill Abrams includes holdings by Caryn Abrams (wife of Neill Abrams) who holds 78,109 (2018: 78,109) ordinary shares and as a discretionary beneficiary of a trust 
holding 74,100 (2018: 133,100) ordinary shares, Daniella Abrams (daughter of Neill Abrams) who holds 1,363 (2018: 2,143) ordinary shares, Mia Abrams (daughter of Neill Abrams) who holds 
2,143 (2018: 2,143) ordinary shares, Joshua Abrams (son of Neill Abrams) who holds 2,143 (2018: 2,143) ordinary shares.

(10) The indirect holding for Duncan Tatton-Brown includes a holding by Kate Tatton-Brown (wife of Duncan Tatton-Brown) who holds 59,889 (2018: 59,889) ordinary shares (however this was 

inadvertently stated as 49,889 in the 2018 Annual Report).

(11) The indirect holding for Mark Richardson includes a holding by Rebecca Richardson (wife of Mark Richardson) who holds 4,970 (2018: 4,970) ordinary shares.
(12) The indirect holding for Luke Jensen includes a holding by Sandrine Jensen (wife of Luke Jensen) who holds 74,670 (2018: 74,670) ordinary shares.

Director Interests in Share Schemes (Audited)
LONG-TERM INCENTIVE PLAN (LTIP) (AUDITED)

At the end of the period, the Executive Directors’ total LTIP awards were as follows:

Director

Tim Steiner

Duncan Tatton-Brown

Mark Richardson

Neill Abrams

Luke Jensen

Stock Code: OCDO 

Type of Interest Date of Grant

Conditional shares
Conditional shares
Conditional shares
Conditional shares
Conditional shares
Conditional shares
Conditional shares
Conditional shares
Conditional shares
Conditional shares

20/02/17
01/03/18
20/02/17
01/03/18
20/02/17
01/03/18
20/02/17
01/03/18
20/02/17
01/03/18

Basis on 
which Award 
is made  
(% of Salary)

Number of 
Shares

Face Value of 
Award 
(£)

End of 
Performance 
Period

Expected 
Vesting Date

200
200
150
150
150
150
120
120
150
150

452,881
219,621
209,972
101,769
209,972
101,769
141,077
68,326
206,913
97,609

1,155,658
1,187,996
535,805
550,499
535,805
550,499
359,999
369,596
527,996
527,999

01/12/19
03/12/20
01/12/19
03/12/20
01/12/19
03/12/20
01/12/19
03/12/20
01/12/19
03/12/20

20/02/20
18/03/21
20/02/20
18/03/21
20/02/20
18/03/21
20/02/20
18/03/21
20/02/20
18/03/21

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Continued

Vested: The 2016 LTIP awards had a vesting date of 20 March 
2019 for a three-year performance period that ended with the 
2017/18 Financial Year. As explained in the 2018 Annual Report, the 
Remuneration Committee reviewed the performance against the 
award’s four equally weighted performance conditions, which were 
Retail Revenue, Adjusted Retail EBT*, Platform Operational Efficiency 
and Platform Capital Efficiency for the 2017/18 Financial Year. 
Achievement against the performance targets was 50%.

The performance period for the 2017 LTIP awards finished in the 
 year, although these awards are not capable of vesting until  
20 February 2020. 
➔ More detail can be found on page 123

* This measure is used by the Remuneration Committee to assess management 
performance for the LTIP only. It is not considered an Alternative Performance Measure.

GROWTH INCENTIVE PLAN (GIP) (AUDITED)

➔ For details on the operation of the GIP please see page 106

Vested: The 2014 GIP vested in May 2019 at 100% of maximum. For 
further details please see page 124.

VALUE CREATION PLAN (VCP) (AUDITED)

The VCP was approved by shareholders on 1 May 2019. The scheme 
aligns the remuneration of Executive Directors with the value 
generated for shareholders. 

The value delivered to participants represents 2.75% of the total value 
created for shareholders above a minimum return of 10% TSR per 
annum (“Threshold TSR”) in line with the scheme rules. The Threshold 
TSR at the first measurement date is £15.16. As at 21 January 2020, the 
share price of the Company was £12.94 (based on a 30 day average). 
Therefore, the indicative value of VCP awards as at 21 January 2020 
is £0 for all participants. The first measurement date where share 
awards will formally accrue will be 30 days post the announcement of 
the Financial Year results on the average closing share price for that  
30 day period.

The final amount of the nil-cost options that accrue at the first 
Measurement Date will be fully disclosed in our 2020 Annual Report. 
Please see page 104 for the Remuneration at a Glance section and 
page 107 of the Summary Policy table for Executive Directors for 
further details on the operation of the VCP. 

E
C
N
A
N
R
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O
G

Executive Share Option Scheme and 2014 Executive Share Option Scheme (Audited)
At the end of the period, the Executive Directors held options under the ESOS or 2014 ESOS as follows:

Director

Duncan Tatton-Brown
Luke Jensen

Type of 
Interest

Option
Option

Date of
Grant

12/08/13
15/03/17

Number 
of Share 
Options

9,923
11,709

Exercise Price 
(£)

Face Value of 
Grant
(£)

Exercise
Period

3.02
2.562

29,967
29,998

08/07/16 – 07/07/23
15/03/20 – 14/03/27

Share Incentive Plan (Audited)
At the end of the period, interests in shares held by the Executive Directors under the SIP were as follows: 

Partnership 
Shares 
Acquired in 
the Year

Matching 
Shares 
Awarded in 
the Year

Free Shares 
Awarded in 
the Year

Total Face Value of 
Free Shares and 
Matching Shares 
Awarded in the Year  
(£)

Total SIP 
Shares Held 
01/12/2019

SIP Shares 
that Became 
Unrestricted 
in the Period

Total 
Unrestricted 
SIP Shares 
Held at 
01/12/2019

162
162
162
162
163

23
23
23
23
23

267
267
267
267
267

3,843
3,843
3,844
3,844
3,843

8,180
8,122
8,173
7,392
2,634

1,418
1,407
1,406
1,197
0

6,113
6,055
6,106
5,553
660

Director

Tim Steiner
Duncan Tatton-Brown
Mark Richardson
Neill Abrams
Luke Jensen

(1)  Unrestricted shares are those which have been held beyond the three-year forfeiture period.
(2)  The value of the share awards made under the SIP is based on the middle market quotation of a share on the trading day immediately preceding the date of grant. 

Granted: The Directors continued their SIP participation during the period. The SIP scheme is made available to all employees. The SIP allows 
for the grant of a number of different forms of awards. An award of Free Shares was made to the Executive Directors in September 2019 under 
the terms of the SIP and the Directors’ Remuneration Policy. “Free shares” of up to £3,600 of ordinary shares may be allocated to any employee 
in any year. Free Shares are allocated to employees equally on the basis of salary, as permitted by the relevant legislation.

An award of Matching Shares was made to those Executive Directors who purchased Partnership Shares (using deductions taken from their 
gross basic pay) under the terms of the SIP and in accordance with the Directors’ Remuneration Policy. 

➔ For more details about the SIP, please see page 124

The Executive Directors continued their membership in the SIP after the end of the period and were therefore awarded further Matching Shares 
pursuant to the SIP rules. Between the end of the period and 28 January 2020, being the last practicable date prior to the publication of this 
Annual Report, the Executive Directors acquired or were awarded further shares under the SIP as set out in the table below:

128 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Back to contentsDirector

Tim Steiner

Duncan Tatton-Brown

Mark Richardson

Neill Abrams

Luke Jensen

Partnership 
Shares 
Acquired 

Matching 
Shares 
Awarded 

Free Shares 
Award

Total Face Value of 
Free Shares and 
Matching Shares
(£)

Total SIP 
Shares
Held at 
28/01/2020

24

24

24

24

24

3

3

4

4

3

0

0

0

0

0

38

38

51

51

38

8,207

8,149

8,201

7,420

2,661

(1)  The value of the share awards made under the SIP is based on the middle market quotation of a share on the trading day immediately preceding the date of grant.

Vested: ➔ For details of Free Shares and Matching Shares that became unrestricted in the period, see page 128. 

Sharesave Scheme (Audited)
At the end of the period, the Executive Directors’ option interests in the Sharesave scheme were as follows: 

Director 

Neill Abrams

Type of
Interest

Options

Date of 
Grant 

27/08/19

Number
of Share
Options

1,610

Exercise
Price
(£)

Face Value
(£) 

Exercise Period

11.17

17,991

01/12/22 – 01/05/23

G
O
V
E
R
N
A
N
C
E

Granted: Neill Abrams elected to participate in the 2019 Ocado 
Sharesave Scheme, where he was granted options to purchase 
ordinary shares in the Company on the same terms as all other 
employees, at an exercise price of £11.17 per ordinary share, as set 
out in the table above. The exercise price for an option was the market 
value of the Company’s shares for the five dealing days during the 
Sharesave application window, less a discount of 10%.

The dilution limits restrict the commitment to issue new ordinary 
shares or reissue treasury shares under all share schemes of the 
Group to 10% of the nominal amount of the Company’s issued share 
capital and under the LTIP and the VCP (and any other selective 
share scheme) to 5% of the nominal amount of the issued share 
capital of the Company in any rolling ten-year period. These limits are 
consistent with the guidelines of institutional shareholders.

Vested: A savings contract under the Sharesave Scheme matured 
after period end, on 1 December 2019. Tim Steiner, Duncan Tatton-
Brown, Mark Richardson and Neill Abrams each held 7,894 options  
at this date.

The value of the Directors’ Sharesave awards at 1 December 2019 
is the value of the savings made by each Director under the savings 
contract. At the time of vesting on 1 December 2019 , the share 
price (of 1,325 pence per share) was higher than the exercise price 
(of 228 pence per share), meaning that the value of the options on 
vesting was £104,596. Accordingly, this value is shown in the Total 
Remuneration table for each of the participants.

Dilution
Dilution Limits
Awards granted under the Company’s Sharesave and SIP schemes 
are met by the issue of new shares when the options are exercised 
or shares granted. Awards granted under the VCP may be met by 
the issue of new shares, the transfer of shares from treasury, or the 
purchase or transfer of existing shares by the EBT (where available). 
Awards vesting under the LTIP are typically satisfied by the issue of 
new shares and transfer of existing shares by the EBT. 

There are limits on the number of shares that may be allocated under 
the Company’s share plans. These dilution limits were recommended 
by the Remuneration Committee and incorporated into the rules 
of the various share schemes, which have been approved by the 
Company’s shareholders.

Impact on Dilution 
The Company monitors the number of shares issued under these 
schemes and their impact on dilution. The charts below show the 
Company’s commitment, as at the last practicable date prior to the 
publication date of this Annual Report being 28 January 2020, to issue 
new shares in respect of its share schemes assuming all performance 
conditions are met, all award holders remain in employment to the 
vesting date and all awards are settled in newly issued shares. For 
these purposes, no account is taken of ordinary shares allocated prior 
to the Company’s Admission.

All Share Plans

Discretionary Share Plans

%
0
.
0
1

%
8
0
.
6

%
0
0
.
5

%
3
3
.
3

Actual

Limit

Actual

Limit

Stock Code: OCDO 

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Directors’ Remuneration Report
Continued

Shareholder Approval and Votes at AGM
The 2019 Directors’ Remuneration Report will be subject to a shareholder vote at the AGM. Entitlement of a Director to remuneration is not made 
conditional on this resolution being passed. 

The table below sets out the actual voting in respect of resolutions regarding remuneration at the previous annual general meeting.

Resolution Text

2019 Annual General Meeting

Votes 
For

% 

For Votes Against

% Against

Total
Votes

Votes 
Withheld

Approve the 2019 Directors’ Remuneration Policy 

440,260,450

Approve the 2018 Directors’ Remuneration Report  436,208,712

75.8

74.6

140,813,977

148,357,899

24.2

25.4

581,074,427

3,596,366

584,566,611

104,182

(1)  A withheld vote is not a vote in law and is not counted in the calculation of the proportion of votes cast for and against a resolution. 

E
C
N
A
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Shareholder Consultation and 2019 Annual General 
Meeting Voting 
Resolution 2 – Policy and Resolution 19 – Value Creation 
Plan
Ocado’s Remuneration Policy (“the Policy”) was approved at the 
2019 annual general meeting with broad shareholder support of 
75.8% of votes in favour and 24.2% of votes against the Policy. The 
Company understands that this outcome was attributable, in large 
part, to concerns regarding the implementation of a Value Creation 
Plan (“VCP”) and the potential level of quantum available to Executive 
Directors under this Plan. It was therefore expected that the votes in 
favour of Resolution 19 (the Ocado Value Creation Plan, 75.7%) would 
be similar to that for the Policy. 

Ocado’s 2019 Policy was subject to an extensive consultation with 
all major shareholders and investor bodies prior to the 2019 annual 
general meeting. Investors are thanked for their time and input 
during this consultation process. It was important to meet as many 
shareholders as possible and to hear their views on such an important 
topic. It was apparent at the time of the consultation that there were 
differing views amongst shareholders on the suitability of a VCP, 
which were ultimately reflected in the votes against these particular 
resolutions. 

During the shareholder engagement process, feedback was carefully 
considered and, where appropriate, reflected in subsequent 
amendments to the Policy and the VCP. Examples of these 
amendments include a reduction in the CEO’s share of the VCP and 
increasing the hurdle of the VCP. Further details on the consultation 
process and discussions can be found in the Company’s 2018 Annual 
Report on pages 110 and 111. It was encouraging to see the majority 
of our shareholders understood Ocado’s need for a non-standard 
incentive plan that aims to drive strong and sustainable growth 
over the long-term, whilst simultaneously motivating and rewarding 
a highly entrepreneurial leadership team. The Company believes 
that the VCP is aligned with Ocado’s strategy and business needs 
and hence remains the right vehicle to remunerate our Executives. 
Pay-outs under the VCP are directly linked to Company performance, 
whereby substantial growth must first be delivered to shareholders 
before Executives are rewarded. For example, for any vesting to occur 
in year 3 of the VCP, the Company’s share price must be greater than 
or equal to £18.35, which represents about 31% growth since the 
launch of the VCP (when the share price was £13.97).

In conclusion, it is understood why some shareholders were 
unsupportive of these resolutions. However, in line with the majority 
of shareholders, it is firmly believed that the 2019 Remuneration 
Policy is fit for purpose and in the best interests of the Company and 
its shareholders. Therefore, the Committee and the Board believe any 
modifications to the Policy at this time would not be the right course 
of action for Ocado.

Resolution 3 – Directors’ Remuneration Report
In relation to the annual approval of the Directors’ Remuneration 
Report, the Committee has received feedback for a number of years 
from shareholders around the limited disclosure of annual bonus 
and LTIP targets. It is understood that the primary reason 25.4% of 
shareholders voted against this resolution (74.6% voted for) was due 
to a lack of satisfaction with the level of disclosure of the targets under 
both incentive plans. The Committee recognises that the Company 
has historically struggled with balancing the conflicting needs for both 
commercial confidentiality and transparency in relation to targets. 
However, the new Remuneration Policy approved at the 2019 annual 
general meeting provides for greater transparency to shareholders 
under the new AIP and VCP with regards to performance conditions 
and their satisfaction. The Committee is confident that the concerns 
of these shareholders will be addressed going forward.   

Resolution 23 – Chairman’s Share Matching Award 
The Board noted that 77.0% of shareholders voted for the 
amendments to the Chairman’s Share Matching Award. Ocado’s 
Remuneration Committee and the Board continue to believe that 
it was reasonable to remove the sale restrictions on Lord Rose’s 
“Acquired Shares”, given six years had elapsed since the shares were 
purchased by him and in light of the Chairman’s dedication to the 
Company over this period. It is also noted the Chairman’s “Matching 
Shares” continue to be subject to an ongoing sale restriction for one 
year post his ceasing to be a Director of the Company. This post-
cessation holding requirement is in line with the 2018 Code and 
whilst its application is not common for a Non-Executive Chairman, 
the Committee believes that this approach ensures long-term 
alignment. There is no intention to remove the restrictions on the 
Matching Shares in the future, thereby ensuring that the interests of 
the Chairman and those of the Company continue to be aligned going 
forward. 

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Back to contentsBasis of Preparation and Audit
This report is a Directors’ Remuneration Report for the 52 weeks 
ended 1 December 2019, prepared for the purposes of satisfying 
Section 420(1) and Section 421(2A) of the Companies Act 2006. It has 
been drawn up in accordance with the Companies Act 2006 and the 
Code, the Regulations and the Listing Rules.

In accordance with section 497 of the Companies Act 2006 and the 
Regulations, certain parts of this Directors’ Remuneration Report 
(where indicated) have been audited by the Company’s auditor, 
Deloitte LLP.

A copy of this Directors’ Remuneration Report will be available on the 
Corporate Website, www.ocadogroup.com.

This Directors’ Remuneration Report is approved by the Board and 
signed on its behalf by:

Andrew Harrison
Remuneration Committee Chairman 
Ocado Group plc 
11 February 2020

G
O
V
E
R
N
A
N
C
E

Stock Code: OCDO 

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Back to contentsDirectors’ Report

Introduction
This section of the Annual Report is a Directors’ Report required by the 
Companies Act 2006 to be prepared by the Directors for the Company 
and the Group.

➔ A full list of the Board during the period and their biographies can be 

found on pages 72 and 73

Information Required by Listing Rules 9.8.4 (R)

Topic

Section of the Report

Directors’ Interests in Shares
Going Concern and Viability 
Statements
Long-term incentive schemes Remuneration Report

Remuneration Report
Strategic Report

Page

127
53

123-128

Directors’ Report Disclosures
The Board felt that some of the matters required to be disclosed in 
the Directors’ Report are of strategic importance and are therefore 
included in the Strategic Report on pages 12 to 65 in accordance with 
the Companies Act 2006.

These matters, together with those referenced in the table below are 
incorporated by reference into this Directors’ Report.

Information Required by DTR 7.2

Topic

Section of the Report

Page

Corporate Governance 
Statement

Corporate Governance Report 70-87

Disclosure Guidance and Transparency Rule 4.1.8 
The Strategic Report and the Directors’ Report (or parts thereof), 
together with sections of this Annual Report incorporated by 
reference, are the “Management Report” for the purposes of DTR 4.1.8. 

This Annual Report
The Directors are required under the Companies Act 2006 to prepare a 
Strategic Report for the Company and the Group. The Strategic Report 
contains the Directors’ explanation of the basis on which the Group 
preserves and creates value over the longer term and the strategy 
for delivering the objectives of the Group. The Companies Act 2006 
requires that the Strategic Report must: 

•  contain a fair review of the Group’s business and contain a 

description of the principal risks and uncertainties facing the 
Group; and 

•  be a balanced and comprehensive analysis of the development 

and performance of the Group’s business during the financial year 
and the position of the Group’s business at the end of that year, 
consistent with the size and complexity of the business.

Section of the Report

Management Report, as 
defined in the Directors’ 
Report
Management Report, as 
defined in the Directors’ 
Report
Strategic Report
Strategic Report
Our People
Strategic Report

Strategic Report
Key Performance Indicators 

Page

12-131

48-52

12-65
12-65
62
12-65

12-65
37-39

Key Performance Indicators

37-39

Note 4.8 of the consolidated 
financial statements
Corporate Responsibility 
Report
Corporate Responsibility 
Report
Corporate Responsibility 
Report
Stakeholder Engagement
Corporate Responsibility 
Report
Stakeholder Engagement

Corporate Responsibility 
Report
Board Induction and 
Professional Development

189-191

The information that fulfils the strategic report requirements is set 
out in the Strategic Report on pages 12 to 65. The Non-Financial 
Information Statement on page 138 forms part of the Strategic Report.

The Strategic Report and the Directors’ Report, together with the 
sections of this Annual Report incorporated by reference, have been 
drawn up and presented in accordance with and in reliance upon 
applicable English company law and the liabilities of the Directors 
in connection with that report shall be subject to the limitations and 
restrictions provided by such law.

➔ For an explanation of how the Board satisfies itself that this Annual 
Report meets the disclosure requirements, refer to the Corporate 
Governance Statement on pages 85 to 87 and the Statement of 
Directors’ Responsibility on page 137

54-57

54-57

54-59

54-57

58-59

54-57

81

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Topic

Fair review of the Company’s 
business

Principal risks and 
uncertainties

Strategy
Business Model
Gender breakdown
Important events impacting 
the business
Likely future developments
Financial key performance 
indicators
Non-financial key
performance indicators
Financial instruments

Environmental matters

Employee disabilities

Company’s employees

Social, community and
human rights issues
s172 and relationships with 
customers, suppliers and 
others
Greenhouse gas emissions

Directors’ induction and 
training

132 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Back to contentsAmendment of the Articles
The Articles, which govern a number of constitutional aspects of 
the Company’s management, are to be put to the members for 
amendment at the AGM. This proposed amendment will bring the 
current Articles (which have not been updated since the Admission) 
in line with updated corporate practices such as introducing gender 
neutral language, the ability to hold electronic general meetings and 
amending the Company’s net borrowing limits. Please see the Notice 
of Meeting resolution number 26  for more information on this.

Appointment and Replacement of Directors
The appointment and replacement of Directors of the Company is 
governed by the Articles. 

Appointment of Directors: A Director may be appointed by the 
Company by ordinary resolution of the shareholders or by the Board. 
The Board or any Committee authorised by the Board may from 
time to time appoint one or more Directors to hold any employment 
or executive office for such period and on such terms as they may 
determine and may also revoke or terminate any such appointment. 
A Director appointed by the Board holds office only until the next 
annual general meeting of the Company and is then eligible for 
reappointment.

Retirement of Directors: At every annual general meeting of the 
Company, each Director shall retire from office and may offer himself 
or herself for reappointment by the members. 

Removal of Directors by Special Resolution: The Company may, 
by special resolution, remove any Director before the expiration of his 
or her period of office. 

Vacation of Office: The office of a Director shall be vacated if: (i) they 
resign; (ii) their resignation is requested by all of the other Directors 
(not fewer than three in number); (iii) they have been suffering from 
mental or physical ill health and the Board resolves that their office 
be vacated; (iv) they are absent without the permission of the Board 
from meetings of the Board (whether or not an alternate Director 
appointed by them attends) for six consecutive months and the Board 
resolves that their office is vacated; (v) they become bankrupt; (vi) 
they are prohibited by law from being a Director; (vii) they cease to 
be a Director by virtue of the Companies Act 2006; or (viii) they are 
removed from office pursuant to the Articles.

➔ For a description of any changes of the Company’s Directors during 
the period see the Corporate Governance Report on pages 70 to 87

Directors’ Insurance and Indemnities 
The Company maintains directors’ and officers’ liability insurance 
cover for its Directors and officers as permitted under the Articles 
and the Companies Act 2006. Such insurance policies were renewed 
during the period and remain in force as at the date of this Annual 
Report. The Company also agrees to indemnify the Directors under 
an indemnity deed with each Director, which contains provisions that 
are permitted by the director liability provisions of the Companies Act 
2006 and the Articles. An indemnity deed is usually entered into by a 
Director at the time of his or her appointment to the Board. 

Share Capital 
The Company’s authorised and issued ordinary share capital as at 
1 December 2019 comprised a single class of ordinary shares. The 
shares have a nominal value of 2 pence each. The ISIN of the shares is 
GB00B3MBS747. The LEI of the Company is 213800LO8F61YB8MBC74 
As at 28 January 2020, being the last practicable date prior to 
publication of this report, the Company’s issued share capital 
consisted of 711,072,430 issued ordinary shares, compared with 
698,309,337 issued ordinary shares per the 2018 annual report. Details 
of movements in the Company’s issued share capital can be found 
in Note 4.10 to the Consolidated Financial Statements. During the 
period, shares in the Company were issued to satisfy options and 
awards under the Company’s share and incentive schemes, as set out 
in Note 4.10 to the Consolidated Financial Statements. There are no 
branches of the Company.

Rights Attached to Shares
The Company’s shares when issued are credited as fully paid and free 
from all liens, equities, charges, encumbrances and other interests. All 
shares have the same rights (including voting and dividend rights and 
rights on a return of capital) and restrictions as set out in the Articles, 
described below.

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Except in relation to dividends that may have been declared and 
rights on a liquidation of the Company, the shareholders have no 
rights to share in the profits of the Company.

The Company’s shares are not redeemable. However, the Company 
may purchase or contract to purchase any of the shares on or off-
market, subject to the Companies Act 2006 and the requirements of 
the Listing Rules, as described below.

No shareholder holds shares in the Company which carry special 
rights with regard to control of the Company. There are no shares 
relating to an employee share scheme which have rights with regard 
to control of the Company that are not exercisable directly and 
solely by the employees, other than in the case of the JSOS, where 
share interests can be transferred to a spouse, civil partner or lineal 
descendant of a participant in the JSOS or certain trusts under the 
rules of the JSOS (as noted below).

Voting Rights
Each ordinary share carries one right to vote at a general meeting of 
the Company. At any general meeting, a resolution put to the vote 
of the meeting shall be decided on a show of hands unless a poll is 
demanded. On a show of hands, every member who is present in 
person or by proxy at a general meeting of the Company shall have 
one vote. On a poll, every member who is present in person or by 
proxy shall have one vote for every share of which they are a holder. 
The Articles provide a deadline for submission of proxy forms of no 
less than 48 hours before the time appointed for the holding of the 
meeting or adjourned meeting. No shareholder shall be entitled to 
vote in respect of a share held by him or her if any call or sum then 
payable by him or her in respect of such share remains unpaid or 
if a member has been served a restriction notice, described on the 
following page.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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JSOS Voting Rights: Of the issued ordinary shares, as at 1 December 
2019, 869,358 (2018: 6,401,306) were held by Wealth Nominees 
Limited and 9,981,158 were held by Numis Nominees (Client) Ltd, 
both on behalf of Estera Trust (Jersey) Limited, the independent 
company which is the trustee of Ocado’s employee benefit trust (the 
“EBT Trustee”). The EBT Trustee has waived its right to exercise its 
voting rights in respect of 9,981,158 of these ordinary shares, although 
it may at the request of a participant vote in respect of 869,358 
ordinary shares which have vested under the JSOS and remain in the 
trust at period end. The total of 10,850,516 ordinary shares held by the 
EBT Trustee are treated as treasury shares in the Group’s Consolidated 
Balance Sheet in accordance with IAS 3 – Financial Instruments: 
Presentation. As such, calculations of earnings per share for Ocado 
exclude the ten ordinary shares held by the EBT Trustee. Note 4.10 to 
the Consolidated Financial Statements provides more information on 
the Group’s accounting treatment of treasury shares. 

Restrictions on Transfer of Securities 
The Company’s shares are freely transferable, save as set out below 
The transferor of a share is deemed to remain the holder until the 
transferee’s name is entered in the register. The Board can decline 
to register any transfer of any share that is not a fully paid share. The 
Company does not currently have any partially paid shares. The Board 
may also decline to register a transfer of a certificated share unless 
the instrument of transfer: (i) is duly stamped or certified or otherwise 
shown to be exempt from stamp duty and is accompanied by the 
relevant share certificate; (ii) is in respect of only one class of share; 
and (iii) if to joint transferees, is in favour of not more than four such 
transferees. Registration of a transfer of an uncertificated share may 
be refused in the circumstances set out in the uncertificated securities 
rules (as defined in the Articles) and where, in the case of a transfer to 
joint holders, the number of joint holders to whom the uncertificated 
share is to be transferred exceeds four.

Restriction on Transfer of JSOS Interests: Participants’ interests 
under the JSOS are generally non-transferable during the period 
beginning on acquisition of the interest and ending at the expiry of 
the relevant restricted period as set out in the JSOS rules. However, 
interests can be transferred to a spouse, civil partner or lineal 
descendant of a participant; a trust under which no person other than 
the participant or their spouse, civil partner or lineal descendant has 
a vested beneficial interest; or any other person approved by the EBT 

Trustee. If a participant purports to transfer, assign or charge his or her 
interest other than as set out above, the EBT Trustee may acquire the 
participant’s interest for a total price of £1.

Other than as described above and on pages 126 to 127 with respect 
to agreements concerning the Directors’ shareholdings, the Company 
is not aware of any agreements existing at the end of the period 
between holders of securities that may result in restrictions on the 
transfer of securities or that may result in restrictions on voting rights.

Powers for the Company to Buy Back its Shares
The Company was authorised by shareholders on 1 May 2019, at the 
2019 annual general meeting, to purchase in the market up to 10% of 
its issued ordinary shares (excluding any treasury shares), subject to 
certain conditions laid out in the authorising resolution. This standard 
authority is renewable annually; the Directors will seek to renew this 
authority at the AGM. The Directors did not exercise their authority to 
buy back any shares during the period.

Powers for the Company to Issue its Shares
The Directors were granted authority at the 2019 annual general 
meeting on 1 May 2019, to allot shares in the Company under two 
separate resolutions: (i) up to one-third of the Company’s issued share 
capital; and (ii) up to two-thirds of the Company’s issued share capital in 
connection with a rights issue. These authorities apply until the end of 
the AGM (or, if earlier, until 1 August 2020). 

The Directors were also granted authority at the 2019 annual general 
meeting on 1 May 2019 to disapply pre-emption rights. This resolution 
(which is in accordance with the guidance issued by the Pre-Emption 
Group (the “PEG Principles”)) sought the authority to disapply 
pre-emption rights over 5% of the Company’s issued ordinary share 
capital. A further authority was granted to the Directors to disapply 
pre-emption rights for an additional 5% for certain acquisitions or 
specified capital investments as allowed by the PEG Principles. The 
Company sought similar authorities at the 2018 annual general 
meeting, though not in respect of the additional 5%.

The Company will, at the AGM, continue to seek authority to allot 
shares on the basis of the authorities sought at the 2019 annual 
general meeting. The Company believes such approach is appropriate 
given that it follows the guidance set by the Pre-Emption Group and 
Investment Association on the allotment of shares.

Significant Shareholders
During the period the Company has received notifications, in accordance with Disclosure Guidance and Transparency Rule 5.1.2R, of interests in 
3% or more of the voting rights attaching to the Company’s issued share capital, as set out in the table below:

The London & Amsterdam Trust Company Limited

The Capital Group Companies, Inc.

Baillie Gifford & Co Limited 

Number of
Ordinary
Shares/Voting 
Rights

Percentage of
Issued Share
Capital

Nature of
Holding

108,513,884

15.51% Direct/Indirect

90,697,454

35,407,069

12.99%

Indirect

5.01% Direct/Indirect

134 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Back to contentsNo changes have been disclosed in accordance with Disclosure Guidance and Transparency Rule 5.1.2R in the period between 1 December 2019 
and 28 January 2020 (being not more than one month prior to the date of the Notice of Meeting), except as set out in the table below:

The Capital Group Companies, Inc.

Number of
Ordinary
Shares/Voting 
Rights

Percentage of
Issued Share
Capital

Nature of
Holding

84,679,826

11.94%

Indirect

These figures represent the number of shares and percentage held as at the date of notification to the Company. 

American Depositary Receipt Program
The Company has a sponsored level 1 American Depositary Receipt 
(“ADR”) program with The Bank of New York Mellon as depositary 
bank. Each ADR represents two ordinary shares of the Company. 
The ADRs trade on the over-the-counter (OTC) market in the United 
States. The CUSIP number for the ADRs is 674488101, the ISIN is 
US6744881011 and the symbol is OCDDY. An ADR is a security that 
has been created to permit US investors to hold shares in non-US 
companies and, in a level 1 programme, to trade them on the OTC 
market in the United States. In contrast to underlying ordinary shares, 
ADRs permit US investors to trade securities denominated in US 
dollars in the US OTC market with US securities dealers. Were the 
Company to pay a dividend on its ordinary shares, ADR holders would 
receive dividend payments in respect of their ADRs in US dollars.

Senior Secured Notes Due 2024 listed on the  
Irish Stock Exchange
The Company has Senior Secured Notes due 2024 (the “Notes”) listed 
on the Irish Stock Exchange and trade on the Global Exchange Market 
which is the exchange regulated market of the Irish Stock Exchange. 
The ISIN of the Notes is XS163400189. Interest on the notes is payable 
semi-annually in arrear. The Notes will mature on 15 June 2024. 

The Company may redeem the Notes in whole or in part at any time 
on or after 15 June 2020, in each case, at the redemption prices set 
out as part of the offering. Prior to 15 June 2020, the Company will 
be entitled to redeem, at its option, all or a portion of the Notes at a 
redemption price equal to 100% of the principal amount of the Notes, 
plus accrued and unpaid interest and additional amounts, if any, to 
the redemption date, plus a “make-whole” premium. Prior to 15 June 
2020, the Company may, at its option, and on one or more occasions, 
also redeem up to 40% of the original aggregate principal amount of 
the Notes with the net proceeds from certain equity offerings. Prior 
to 15 June 2020, the Company may redeem during each 12-month 
period commencing on the issue date up to 10% of the aggregate 
principal amount of the Notes originally issued (including the 
aggregate principal amount of any additional Notes) at a redemption 
price equal to 103% of the principal amount thereof, plus accrued and 
unpaid interest to the applicable redemption date. Additionally, the 
Company may redeem the Notes in whole, but not in part, at a price 
equal to their principal amount plus accrued and unpaid interest and 
additional amounts, if any, upon the occurrence of certain changes in 
applicable tax law.

On 17 June 2019 the Company redeemed £25,000,000 of the 
aggregate principal amount of the Notes at a redemption price equal 
to 103% of the principal amount of the Notes redeemed, plus accrued 
and unpaid interest. 

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Convertible Bonds Due 2025 due to be listed on the 
unregulated open market of the Frankfurt Stock Exchange 
(Freiverkehr)
The Company issued £600 million of guaranteed senior unsecured 
convertible bonds due 2025 (the “Bonds”) on 9 December 2019. The 
net proceeds of the Bonds will be used by the Company to fund capital 
expenditure in relation to Ocado Solutions’ commitments and general 
corporate purposes. The Bonds are currently guaranteed by certain 
members of the Ocado group.

The Bonds were issued at par and carry a coupon of 0.875% per annum 
payable semi-annually in arrear in equal instalments on 9 June and 9 
December, with the first payment on 9 June 2020. The Bonds will be 
convertible into ordinary shares of the Company (the “Ordinary Shares”). 
The initial conversion price shall be £17.9308, representing a premium of 
45.0% above the reference price of £12.3661, being the volume weighted 
average price (VWAP) of an Ordinary Share on the London Stock Exchange 
between the opening and pricing of the offering on 2 December 2019. The 
conversion price will be subject to adjustment in certain circumstances 
in line with market practice. The conversion period commenced on 19 
January 2020 and shall end on the tenth calendar day prior to the maturity 
date or, if earlier, ending on the tenth calendar day prior to any earlier 
date fixed for redemption of the Bonds. Unless previously redeemed, or 
purchased and cancelled, the Bonds will be convertible at the option of 
the Bondholders on any day during the conversion period. The Company 
has the option to redeem all, but not some only, of the Bonds on or after 30 
December 2023, at par plus accrued but unpaid interest, if the parity value 
(as described in the Terms and Conditions) on each of at least 20 dealing 
days in a period of 30 consecutive dealing days shall have exceeded 130% 
of the principal amount. The Company also has the option to redeem all 
outstanding Bonds, at par plus any accrued but unpaid interest, at any 
time if 85% or more of the principal amount of the Bonds shall have been 
previously converted or repurchased and cancelled. 

Settlement and delivery of the Bonds took place on 9 December 2019. If not 
previously converted, redeemed or purchased and cancelled, the Bonds 
will be redeemed at par on 9 December 2025. Application is being made 
for the Bonds to be admitted to trading on the unregulated open market 
(Freiverkehr) of the Frankfurt Stock Exchange and shall be done by no later 
than the first interest payment date (9 June 2020). 

Significant Related Party Agreements
There were no contracts of significance during the period between the 
Company or any Group company and: (i) a Director of the Company; 
(ii) a close member of a Director’s family; or (iii) a controlling 
shareholder of the Company.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Change of Control
The Company does not have any agreements with any Director or 
employee that would provide compensation for loss of office or 
employment resulting from a takeover bid except that it should 
be noted that: (i) provisions of the Company’s share schemes 
may cause options and awards granted to employees under such 
schemes to vest on a takeover; and (ii) certain members of senior 
management (not including the Directors) who were employed 
prior to 2010 are entitled to a payment contingent on a change of 
control of the Company or merger of the Company (irrespective of 
loss of employment) as set out in his or her respective employment 
contract. For further information on the change of control provisions 
in the Company’s share schemes refer to the Directors’ Remuneration 
Report on page 126 of the 2018 annual report.

Significant Agreements
There are a number of key agreements to which the Group is a party 
that contain certain rights triggered on the change of control of 
the Company. Details of the change of control provisions of these 
agreements are summarised below.

Solutions Agreements: The Group has a number of agreements to 
provide retailers with access to the OSP (comprising the Ocado Group’s 
proprietary MHE and end-to-end software platform). The key Solutions 
agreements are those with Aeon, Bon Preu, Coles, Groupe Casino, ICA, 
Kroger, Ocado Retail and Sobeys.

Under those agreements (save for those with Ocado Retail and Kroger), 
the retailer is entitled to terminate for convenience at any time following 
the commencement date of the relevant services. On termination in these 
circumstances the client would be obliged to pay Ocado termination fees 
calculated relative to the length of time for which the service has been 
live. However, such termination fees are not payable should the client 
terminate within a certain period following the Company coming under 
the control of certain of the retailer’s competitors (or certain controllers 
with whom the client has a strategic conflict)  or if there is a marked 
deterioration in service levels following the Company coming under the 
control of any person.

Morrisons Agreements: The Group has a number of commercial 
arrangements with Morrisons. If certain competitors of Morrisons 
acquire more than 50% of the voting rights in the Company’s 
shares or take control of the composition of the Board, or acquire 
all or substantially all of the Group’s business and undertakings, 
then Morrisons would be entitled to give notice to terminate the 
agreements by giving not less than four (but not more than four 
and a half) years’ notice. Following Morrisons giving such a notice, 
Morrisons would be entitled to procure equivalent services from third 
parties, the Company ceasing to be Morrisons’ exclusive supplier of 
online grocery fulfilment services. Similarly, all restrictions within 
those agreements on the UK retail grocers to whom the Company is 
entitled to provide certain services would cease to apply. At the end 
of the four to four and a half years’ notice period, the Company would 
be required to purchase Morrisons’ shares in MHE JVCo Limited (the 
owner of the mechanical handling equipment in Dordon CFC).

Amended and Restated Credit Facility Agreement: The Group has 
a secured £100 million credit facility with Barclays Bank PLC, HSBC 
Bank plc, The Royal Bank of Scotland plc, Cooperative Rabobank UA 
and Goldman Sachs Bank USA for general corporate and working 
capital purposes. If there is a change of control of the Company, and 
agreeable terms cannot be negotiated between the parties within 30 

days from the date of the change of control, any lender may cancel their 
commitment under the facility and all outstanding utilisations for that 
lender, together with accrued interest, shall be immediately payable. 

Senior Secured Notes due 2024: Following a change of control of the 
Company, holders of the Notes may require it to repurchase all or part of 
their holding at a purchase price in cash equal to 101% of the aggregate 
principal amount of their holding, plus accrued and unpaid interest.

Convertible Bonds Due 2025: Following a change of control of the 
Company, the holder of each Bond will have the right to require the 
Company to redeem that Bond at par, together with accrued and 
unpaid interest or the bondholders may exercise their conversion 
right using the formula as described in the Terms and Conditions. 

Shareholders’ Agreement relating to Ocado Retail: If there is a 
change of control of Ocado Holdings and / or the Company where the 
person having control following the change of control is a competitor 
of M&S, this would amount to an event of default and M&S could elect 
to purchase all shares held in Ocado Retail at a price prescribed in the 
agreement.

Solutions and Third Party Logistics Agreement with Ocado 
Retail: If there is a competitor change of control of Ocado Operating, 
Ocado Retail may terminate the third party logistics agreement 
by giving six months’ written notice within three months of the 
competitor change of control becoming effective. In addition, if there 
is a change of control (whether or not a competitor change of control) 
and there is a marked deterioration in the service levels thereafter, 
Ocado Retail may terminate the third party logistics agreement. If 
there is a change of control (whether or not a competitor change 
of control) and there is a marked deterioration in the service levels 
thereafter, Ocado Retail may terminate the Solutions agreement. 

Research and Development Activities
The Group has dedicated in-house software, logistics and 
engineering design and development teams with primary focus 
on IT and improvements to the customer interfaces, the CFCs and 
the automation equipment used in them. Costs relating to the 
development of computer software are capitalised if it is probable 
that the future economic benefits that are attributable to the asset 
will accrue to the entity and the costs can be measured reliably. The 
Company is carrying out a number of IT and engineering design and 
build projects with the intention of developing new and improved 
automation equipment and processes for its warehouses.

Greenhouse Gas Emissions (“GHG”) Methodology
Greenhouse Gas Emissions Methodology: To calculate our greenhouse 
gas emissions, we use an operational control approach, in accordance with 
selected aspects of the GHG protocol by the World Business Council for 
Sustainable Development and World Resources Institute’s (WBCSD/WRI). 
The following sources of information have been considered, government 
conversion factors published by BEIS (2019), IPCC fourth assessment 
report: climate change 2007, IPCC fifth assessment report: climate change 
2013, guidelines and statistics published by IEA (2019) and revised IPCC 
guidelines for national GHG inventories published by the intergovernmental 
panel on climate change (IPCC) 2007.

➔ Further information is contained in the Strategic Report on page 56

Future Developments of the Business
The Group’s likely future developments including its strategy are 
described in the Strategic Report on pages 12 to 65.

136 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Employees with Disabilities
During the period, the Group appointed its first Diversity and Inclusion 
manager, to focus inter alia on disabled employees. Applications 
for employment by people with disability are given full and fair 
consideration bearing in mind the respective aptitudes and abilities 
of the applicant concerned and our ability to make reasonable 
adjustments to the role and the work environment. In the event of 
existing employees becoming disabled, all reasonable effort is made 
to ensure that appropriate training is given and their employment 
within the Group continues. Training, career development and 
promotion of a disabled person is, as far as possible, identical to that 
of an able bodied person.

Profit/Loss and Dividends
The Group’s results for the period are set out in the Consolidated 
Income Statement on pages 151 and 152. The Group’s loss before tax 
for the period amounted to £214.5 million (2018: £(44.4) million). The 
Directors do not propose to pay a dividend for the period 
(2018: £nil).

Branches
There are no branches of the Company.

Post Balance Sheet Events
There have been no material events after the Balance Sheet date  
of 1 December 2019 to the date of this Annual Report except for 
the below.

The Company issued GBP £600 million of guaranteed senior 
unsecured convertible bonds due 2025 (the “Bonds”) on 9 December 
2019 of whereby settlement and delivery took place. If not previously 
converted, redeemed or purchased and cancelled, the Bonds will be 
redeemed at par on 9 December 2025. Application is being made for 
the Bonds to be admitted to trading on the unregulated open market 
(Freiverkehr) of the Frankfurt Stock Exchange and shall be done by no 
later than the first interest payment date (9 June 2020).

Political Donations
No donations were made by the Group to any political party, 
organisation or candidate during the period (2018: nil).

Independent Auditor and Tenure
There was an auditor tenure completed by the Audit Committee in 
2017 which resulted in new external auditors, Deloitte LLP, being 
appointed at the 2017 annual general meeting. Deloitte have 
indicated their willingness to continue their role as the Company’s 
auditor. There are no current plans for another auditor tender. The 
senior statutory auditor has been Mark Lee-Amies FCA since 2017.

Resolutions concerning the reappointment of Deloitte as auditor 
of the Company and to authorise the Directors to determine their 
remuneration will be proposed at the AGM and are set out in the 
Notice of Meeting. 

Disclosure of Information to Auditor
In accordance with Section 418 of the Companies Act 2006, each 
Director who held office at the date of the approval of this Directors’ 
Report (whose names and functions are listed in the Board of Directors 
section on page 70 confirms that, so far as they are aware, there is no 
relevant audit information of which the Group’s auditor is unaware, 
and that each Director has taken all of the steps that they ought to have 
taken as a Director in order to make themselves aware of any relevant 

audit information and to establish that the Group’s auditor is aware of 
that information.

Statement of Directors’ Responsibilities
The Directors are responsible for preparing this Annual Report, 
the Directors’ Remuneration Report and the financial statements 
in accordance with applicable law and regulations. Company law 
requires the Directors to prepare financial statements for each 
financial year. Under that law the Directors have prepared the Group 
and parent Company financial statements in accordance with 
International Financial Reporting Standards (the “IFRSs”) as adopted 
by the European Union. Under company law the Directors must not 
approve the financial statements unless they are satisfied that they 
give a true and fair view of the state of affairs of the Company and the 
Group and of the result of the Company and the Group for that period. 
In preparing these financial statements, the Directors are required to:

•  select suitable accounting policies and then apply them 

consistently;

•  make judgements and accounting estimates that are reasonable 

and prudent;

•  state whether applicable IFRSs as adopted by the European Union 
have been followed, subject to any material departures disclosed 
and explained in the financial statements; and

•  prepare the financial statements on the going concern basis unless 
it is inappropriate to presume that the Company will continue in 
business.

The Directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Company’s 
transactions and disclose with reasonable accuracy at any time the 
financial position of the Company and the Group and to enable 
them to ensure that the financial statements and the Directors’ 
Remuneration Report comply with the Companies Act 2006 and, 
as regards the Group financial statements, Article 4 of the IAS 
Regulation. They are also responsible for safeguarding the assets of 
the Company and the Group and hence for taking reasonable steps 
for the prevention and detection of fraud and other irregularities. The 
Directors are responsible for the maintenance and integrity of the 
Corporate Website. Legislation in the United Kingdom governing the 
preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

As is required under the Code, the Directors consider that this Annual 
Report, taken as a whole, is fair, balanced and understandable and 
provides the information necessary for shareholders to assess the 
Company’s position and performance, business model and strategy. 

Each of the Directors who held office at the date of the approval of 
this Annual Report (whose names and functions are listed on page 70 
confirms, to the best of his or her knowledge, that:

• 

• 

the Group financial statements, which have been prepared in 
accordance with IFRSs as adopted by the EU, give a true and fair 
view of the assets, liabilities, financial position and profit or loss of 
the Group; and 

the “Management Report” (as defined in the Directors’ Report on page 
132) includes a fair review of the development and performance of the 
business and the position of the Group, together with a description of 
the principal risks and uncertainties that it faces.

Stock Code: OCDO 

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137

Back to contentsDirectors’ Report
Continued

Non-Financial Information Statement

The following table  sets out where stakeholders can find relevant Non-Financial information within this Annual Report, further to the Financial 
Reporting Directive requirements contained in sections 414CA and 414CB of the Companies Act 2006. Where possible, it also states where 
additional information can be found that support these requirements.

Reporting requirement

Relevant Ocado policies and procedures

Where to read more in this report

Business model

N/A

Our Business Model

Principal risks and impact of 
business activity

Ocado Risk Management Process

How We Manage our Risks

Non-financial KPIs

N/A

Our Strategic Objectives: Driving Growth
Our Strategic Objectives: Maximising Efficiency
Key Performance Indicators

Employee Engagement

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Human rights

The Ocado Citizenship Code
The Ocado Way
Whistleblowing policy
Ocado Council
Board Diversity policy
Employee engagement platform – Fuse

The Ocado Citizenship Code
Human Rights policy

Social matters

The Ocado Way

Our Business Model
Our People
Audit Committee Report
Nomination Committee Report
Directors’ Remuneration Report
Directors’ Report

Our People

Corporate Responsibility
Our People

Anti-bribery and corruption

Anti-Bribery and Money Laundering policy

Our People

Environmental matters

The Ocado Way

Corporate Responsibility

Page

24–26

48–52

32–39

24–26
60–65
92–97
88–90
98–131
132–138

60–65

54–57
60–65

60–65

54–57

The Directors’ Report is approved by the Board and signed on its behalf by

Neill Abrams
Group General Counsel and Company Secretary 
Ocado Group plc 
11 February 2020

Registered number: 07098618

Registered office address: Buildings One & Two Trident Place, 
Mosquito Way, Hatfield, Hertfordshire, United Kingdom,  
AL10 9UL

Country of incorporation: England and Wales 

Type: Public Limited Company

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Back to contents26615  11 February 2020 5:55 am  ShellOcado Annual Report 2019 Remuneration.indd   13911/02/2020   06:30:03Back to contents26615  11 February 2020 6:54 am  Proof 3Ocado Annual Report 2019 Financials.indd   14011/02/2020   06:54:25Back to contents26615  11 February 2020 6:54 am  Proof 3CONTENTS 142 Independent Auditor’s Report151 Consolidated Income Statement153  Consolidated Balance Sheet154 Consolidated Statement of Changes in Equity155  Consolidated Statement of Cash Flows156 Notes to the Consolidated Financial StatementsGroupFinancialsOcado Annual Report 2019 Financials.indd   14111/02/2020   06:54:26Back to contentsIndependent Auditor’s Report
to the members of Ocado Group plc

Report on the audit of the financial statements
Opinion

In our opinion:

• 

• 

• 

• 

the financial statements of Ocado Group plc (the ‘parent company’) and its subsidiaries (the ‘Group’) give a true and fair view of the state of 
the Group’s and of the parent company’s affairs as at 1 December 2019 and of the Group’s loss for the year then ended;

the Group financial statements have been properly prepared in accordance with International Financial Reporting Standards (IFRSs) as 
adopted by the European Union;

the parent company financial statements have been properly prepared in accordance with IFRSs as adopted by the European Union and as 
applied in accordance with the provisions of the Companies Act 2006; and

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006 and, as regards the Group 
financial statements, Article 4 of the IAS Regulation.

We have audited the financial statements which comprise:

• 

• 

• 

• 

• 

• 

the consolidated income statement;

the consolidated statement of comprehensive income;

the consolidated and parent company balance sheets;

the consolidated and parent company statements of changes in equity;

the consolidated and parent company cash flow statements; and

the related notes 1 to 5.6 to the consolidated financial statements and notes 1 to 5.2 to the parent company financial statements.

The financial reporting framework that has been applied in their preparation is applicable law and IFRSs as adopted by the European Union and, as 
regards the parent company financial statements, as applied in accordance with the provisions of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities under those 
standards are further described in the auditor’s responsibilities for the audit of the financial statements section of our report. 

We are independent of the Group and the parent company in accordance with the ethical requirements that are relevant to our audit of the financial 
statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard as applied to listed public interest entities, and we have 
fulfilled our other ethical responsibilities in accordance with these requirements. Detailed of fees for non-audit services are disclosed in note 2.5. We 
confirm that we did not provide any non-audit services to the Group or the parent company that are prohibited by the FRC’s Ethical Standard.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

Summary of our audit approach
Key audit matters

The key audit matters that we identified in the current year were:

•  Control of Ocado Retail

•  Recognition of retail revenue

•  Accounting for Solutions contracts

• 

Impairment of capitalised project costs

Materiality

Scoping

Significant changes 
in our approach

❭  and any key audit matters which are the same as the prior 

Within this report, any new key audit matters are identified with  ❭
year identified with  ❭❭ .
The materiality that we used for the Group financial statements was £8.5 million which was determined on the basis of revenue 
as the primary benchmark. We also considered net assets as a supporting benchmark.
The scope of the Group audit includes all significant trading companies in the UK, whose results taken together account for over 
95% of the Group’s revenue and net assets. We performed analytical procedures over the remaining entities, which includes 
overseas development operations and Solutions entities, and the Group’s captive insurance company in Malta.
In the current year we have included control of Ocado Retail and recognition of retail revenue as key audit matters. See further 
detail on page 144.

There have been no other significant changes to our audit approach for the period ended 1 December 2019.

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Conclusions relating to going concern, principal risks and viability statement

Going concern
We have reviewed the directors’ statement in note 1.2 to the financial statements about whether they 
considered it appropriate to adopt the going concern basis of accounting in preparing them and their 
identification of any material uncertainties to the Group’s and company’s ability to continue to do so over  
a period of at least twelve months from the date of approval of the financial statements.

We considered as part of our risk assessment the nature of the Group, its business model and related 
risks including where relevant the impact of Brexit, the requirements of the applicable financial reporting 
framework and the system of internal control. We evaluated the directors’ assessment of the Group’s  
ability to continue as a going concern, including challenging the underlying data and key assumptions  
used to make the assessment, and evaluated the directors’ plans for future actions in relation to their  
going concern assessment.

We are required to state whether we have anything material to add or draw attention to in relation to  
that statement required by Listing Rule 9.8.6R(3) and report if the statement is materially inconsistent  
with our knowledge obtained in the audit.

Principal risks and viability statement
Based solely on reading the directors’ statements and considering whether they were consistent with the 
knowledge we obtained in the course of the audit, including the knowledge obtained in the evaluation of 
the directors’ assessment of the Group’s and the company’s ability to continue as a going concern, we are 
required to state whether we have anything material to add or draw attention to in relation to:

• 

• 

• 

the disclosures on pages 48 to 52 that describe the principal risks, procedures to identify emerging  
risks and an explanation of how these are being managed or mitigated;

the directors’ confirmation on page 49 that they have carried out a robust assessment of the principal 
and emerging risks facing the Group, including those that would threaten its business model, future 
performance, solvency or liquidity; or

the directors’ explanation on page 53 as to how they have assessed the prospects of the Group, 
over what period they have done so and why they consider that period to be appropriate, and their 
statement as to whether they have a reasonable expectation that the Group will be able to continue 
in operation and meet its liabilities as they fall due over the period of their assessment, including any 
related disclosures drawing attention to any necessary qualifications or assumptions.

We are also required to report whether the directors’ statement relating to the prospects of the Group 
required by Listing Rule 9.8.6R(3) is materially inconsistent with our knowledge obtained in the audit.

Going concern is the basis of preparation 
of the financial statements that assumes 
an entity will remain in operation for a 
period of at least 12 months from the date 
of approval of the financial statements.

We confirm that we have nothing material to 
report, add or draw attention to in respect of 
these matters.

Viability means the ability of the company 
to continue over the time horizon 
considered appropriate by the directors.

We confirm that we have nothing material to 
report, add or draw attention to in respect of 
these matters.

Key audit matters

Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of the current 
period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified. These matters included 
those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement 
team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.

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Independent Auditor’s Report
to the members of Ocado Group plc

❭  
Control of Ocado Retail  ❭

Key audit matter description

How the scope of our  
audit responded to the  
key audit matter

Key observations

❭ 
Recognition of retail revenue  ❭
Key audit matter description

How the scope of our  
audit responded to the  
key audit matter

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As explained on page 14, a joint venture arrangement was established on 5 August 2019 when 50% of 
Ocado Retail Limited (“Ocado Retail” or the “Retail business”) was sold to M&S Group plc (“M&S”).

Management determined that under IFRS 10 Consolidated Financial Statements the Group retained 
control of the entity and hence all of Ocado Retail’s results should be consolidated.

The arrangement specifies that Ocado and M&S each holds 50% of the share capital of Ocado Retail. 
However, the substance of the arrangement gives control to whichever party holds determinative rights, 
after agreed dispute resolution procedures, in relation to the approval of 1) Ocado Retail’s business 
plan and budget and 2) the appointment and removal of Ocado Retail’s chief executive officer who is 
responsible for directing the relevant activities of the business.

This is an important judgement because if the Group does not control the entity it would not be able to 
recognise the performance of the Retail business on a line by line basis from the point of the transaction. 
Were the Group deemed not to control the Retail business the presentation of the Group’s performance 
for the period ended 1 December 2019, and balance sheet position as at that date, would be materially 
different.

Refer to page 158 where this is disclosed as a critical accounting judgement and the audit committee 
report on page 92.
Our audit procedures included:

• 

reviewing and assessing management’s accounting papers and evaluation of the arrangement;

•  challenging management’s conclusions by reviewing the share purchase agreement for the 

arrangement and comparing this to the requirements of IFRS 10; and

•  considering the weight of both supportive and contradictory evidence in relation to whether or not the 
Group, as opposed to M&S, holds determinative rights. We considered in particular the appointment 
of a former M&S director as the chief executive officer of Ocado Retail, which was one potential aspect 
of contradictory evidence. We inspected written minutes and agreements, conducted independent 
enquiry with senior management at both the Group and the Retail business, and obtained persuasive 
evidence on the process that was followed for the chief executive officer’s appointment.

We are satisfied that management’s conclusion on control is appropriate under IFRS 10 Consolidated 
Financial Statements.

The Group recognised retail revenue of £1.6 billion for the period ended 1 December 2019 (2018: £1.5 
billion). 

Retail revenue is a key metric when evaluating the performance of the business, and has received 
increased scrutiny externally and internally. As a result, this year we identified a potential risk of bias or 
fraud through management manipulation. In addition, while there have been no significant changes 
to the underlying systems and manual and automated controls compared to prior year, the effective 
operation and interfacing of these is critical to the appropriate recognition of retail revenue. 

For these reasons, we have included recognition of retail revenue as a key audit matter.

The accounting policy for retail revenue recognition is on page 162.
In order to address the risk of inappropriate recognition of retail revenue our procedures included:

•  obtaining an understanding of management’s controls over the appropriate recognition of retail 
revenue, in particular the reconciliation between sales order reports, the revenue recorded in the 
general ledger and cash;

•  using our analytics specialists, we used raw order data to independently model sales order reports;

•  an independent re-performance of the reconciliation from sales reports to the general ledger and to 

reports from third party payment service providers and to cash;

• 

• 

tests on the reconciling items to validate that they were not the result of management manipulation;

tracing an independent sample of orders from origination to raw order data; and

•  challenging management on the business rationale for manual adjustments to retail revenue that 

exhibit potential fraud indicators.

Key observations

We are satisfied that retail revenue is not materially misstated.

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Accounting for Solutions contracts    ❭❭

Key audit matter description

The Ocado Solutions business has agreed contracts with nine (2018: six) customers. 

At period end, the Group had contract liabilities £191.8 million (2018: £115.2 million). Of this amount, 
£5.1 million (2018: £6.6 million) is expected to be recognised within the next year with the remainder over 
future periods. 

The accounting for these arrangements is complex and requires significant judgement. This is due to the 
need to identify relevant performance obligations and determine the appropriate timing and profile of 
revenue recognition under IFRS 15 Revenue from Contracts with Customers (“IFRS 15”).

Given the considerable external focus on the development of the Solutions business, we considered there 
to be a potential risk for fraud in relation to the inappropriate timing and profile of revenue recognition.

Refer to pages 92 to 97 (Audit Committee report) and the accounting policies and critical accounting 
judgements on page 158. 
In order to address the risk of incorrect identification of performance obligations, our audit procedures 
included:

•  obtaining an understanding of management’s controls over the accounting for Solutions contracts;

• 

independently reviewing and assessing each contract to understand the substance of the 
arrangements, the various activities inherent in each new contract and to consider potential 
accounting matters such as the existence of additional performance obligations and material rights; 
and

•  challenging management’s interpretation of IFRS 15 and relevant guidance.

Our procedures to address the timing and profile of revenue recognition, including the potential for fraud 
or bias, included:

•  ascertaining the appropriate amount of revenue that should be allocated to each performance 
obligation by assessing the fees that the Group will receive over the course of each contract;

•  assessing the time period and profile over which revenue should be recognised as well as 

consideration of any material rights identified and potential contradictory evidence;

•  where relationships have “gone live”, obtaining evidence to support transactions such as invoices for 

services, cash receipts, or proof of delivery for software solutions; and

• 
independently recalculating the recognition of revenue and comparing to management’s workings.
We are satisfied that revenue from Ocado Solutions contracts have been recognised appropriately in line 
with IFRS 15.

How the scope of our  
audit responded to the  
key audit matter

Key observations

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Independent Auditor’s Report
to the members of Ocado Group plc

Impairment of capitalised project costs     ❭❭

Key audit matter description

How the scope of our  
audit responded to the  
key audit matter

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Key observations

The Group continues to invest significantly in developing the software and hardware it uses to operate the 
Retail business and to provide the end-to-end Ocado Solutions Platform (“OSP”) to Solutions customers.

The net book value of the Group’s intangibles and property, plant and equipment continues to grow 
(excluding the impact of the £99.0m impairment in relation to the Andover CFC – see note 2.7). 

Amounts that have been capitalised in the year includes internal development costs of £93.8 million 
(2018: £68.7 million) and fixtures, fittings, plant and machinery of £140.4 million (2018: £119.8 million).

Expenditure is held in work-in-progress and is not depreciated or amortised if it relates to projects that are 
not yet live and ready for use. This includes expenditure for overseas Solutions contracts as well as bot 
and automation development for future use. At period end, capital work-in-progress amounts to £141.2 
million (2018: £59.7 million).

Given the nature of this expenditure, we identified the possibility of unrecorded impairment as a key audit 
matter. The significant sums being invested each year, the fast pace of development and the potential 
for new technology to supersede previously capitalised assets mean there is significant judgement in 
determining whether an impairment charge or acceleration of depreciation and amortisation may be 
required. There is also judgement in assessing whether project assets in relation to the Solutions business 
will generate future economic benefits. As a result, there is a potential risk that management exhibits bias 
in their judgements over the identification and timeliness of recognition of impairment.

Refer to page 94 (Audit Committee statement), notes 3.1 and 3.2 and the disclosures in respect of Critical 
Accounting Judgements and Key Sources of Estimation Uncertainty in note 1.4.
To address the risk that the value of capitalised project costs are overstated due to unrecorded 
impairments, our audit procedures included:

•  obtaining an understanding of management’s impairment review control;

• 

selecting a risk-focused sample of projects and:

•  conducting detailed enquiries with project managers, outside of the finance function, to enhance 
our understanding of the plans, business rationale and economic benefits of those projects, and 
obtaining evidence of budget approvals and extensions;

•  making specific enquiries to identify indicators of impairment, such as levels of expenditure against 
budget, milestones achieved against timetable, and whether expenditure replaces and supersedes 
previously capitalised assets; and

•  benchmarking the useful economic lives of the Group’s asset categories against comparable 

companies and against potential contradictory evidence, such as any instances of accelerated 
depreciation, identified as part of our testing; and

•  challenging management and applying professional scepticism on the significant judgements 

adopted in their impairment review by searching for contradictory evidence, for example indicators 
that the project may not be feasible or that assets including software have or will be scrapped 
earlier than intended.

In addition to the above to help consider and address the fraud risk we performed a series of analytical 
tests on the costs capitalised to identify items that appeared unusual, for example projects with limited or 
negative costs capitalised, and obtained explanations and supporting evidence.
We have not identified any material unrecorded impairments of capitalised project costs at period end.

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Our application of materiality

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic decisions of a reasonably 
knowledgeable person would be changed or influenced. We use materiality both in planning the scope of our audit work and in evaluating the results of 
our work. 

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Materiality

Basis for determining 
materiality

Rationale for the 
benchmark applied

Group financial statements

£8.5 million (2018: £6.6 million)

Parent company financial statements

£6.8 million (2018: £6.5 million)

We determined materiality based on revenue as the primary 
benchmark (0.5% of revenue; 2018: 0.4%). In 2019, we also 
considered the supporting benchmark of net assets (2019: 
0.8%; 2018: 1.2%)
We determined materiality principally based on revenue 
given the importance of this as a measure of overall 
performance of the Group. However, we also considered 
net assets as a supporting benchmark as the Group has 
continued to investment significant sums in technology and 
development of CFCs, much of which is work-in-progress.

Parent company materiality is determined on the basis 
of net assets and capped at 80% of Group materiality. It 
equates to 0.6% of net assets (2018: 0.6%).

The parent company’s principal activities include holding 
investments in other Group companies and incurring costs 
and liabilities on behalf of the Group, including borrowings. 
As a result, we considered net assets to be the most relevant 
benchmark on which to base materiality.

On the basis of our risk assessment, our assessment of the Group’s control environment including our plan to rely on the effective operation of certain 
systems and controls, and management’s willingness to correct errors that may be identified, we set performance materiality for the Group at £5.9 
million (2018: £4.6 million) which represents 70% (2018: 70%) of Group materiality. We use performance materiality to determine the extent of our 
testing; it is lower than Group materiality to reflect our assessment of the risk of errors remaining undetected by our sample testing or uncorrected in the 
financial statements.

We agreed with the Audit Committee that we would report to the Committee all audit differences in excess of £0.4 million (2018: £0.3 million), as well 
as differences below that threshold that, in our view, warranted reporting on qualitative grounds. We also report to the Audit Committee on disclosure 
matters that we identified when assessing the overall presentation of the financial statements.

An overview of the scope of our audit

The scope of our audit was broadly consistent with the prior year. In line with 2018, we planned to test and rely on the key manual and automated 
controls over the following business processes: capitalisation of intangible assets and property, plant and equipment; inventory; supplier income; 
operating expenses; and payroll. We also involved IT specialists to test the general IT controls over key financial reporting systems, such as Oracle and 
the Warehouse Management Systems.

As noted on page 92 of the Report from the Chairman of the Audit Committee, improvements are required to the underlying control environment. In 
particular, given the Group’s rapid growth, significant organisational changes and increased complexity, finance function resources have been stretched 
and controls, including controls over IT (such as access rights) whilst operating, have not always operated on a timely basis and with the rigour and 
oversight expected. Furthermore, the operational separation of the Retail business, including data and systems, has been challenging. This increased the 
audit effort required to complete our work. 

As a consequence, our final approach only placed reliance on key controls in the inventory and supplier income processes. In addition, we performed 
additional procedures to respond to the potential risks, including the risk of fraud which are outlined in on page 149. 

We visited three of the four operating Customer Fulfilment Centres (“CFCs”) and both General Merchandise Distribution Centres (“GMDCs”).

The Audit Partner met members of the Audit Committee, the Chairman, and Executive Directors throughout the year. In addition, as part of 
understanding the business and performing our audit procedures we met with senior management across the Group within and outside the finance 
functions. Taken together, this informed the Group audit scope.

The scope of the Group audit includes all significant trading companies in the UK, including Ocado Retail Limited (a joint venture with M&S Group plc  
but which is controlled and consolidated by the Group) and the joint venture with Morrisons. The results for these entities accounts for over 95%  
(2018: 95%) of the Group’s revenue and net assets.

For the entities not subject to detailed audit work, which includes overseas development operations and Solutions entities, the Group’s captive 
insurance company in Malta, and the Fabled business that was disposed of during the year, we tested the consolidation process and conducted 
analytical procedures to confirm our conclusion that there were no material misstatements in the aggregated financial information. All entities are 
currently managed from one central location in the UK and all audit work relevant to the Group audit is conducted by the Group audit team based  
in London.

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We have nothing to report in respect of these 
matters.

Independent Auditor’s Report
to the members of Ocado Group plc

Other information
The directors are responsible for the other information. The other information comprises the 
information included in the annual report, other than the financial statements and our auditor’s  
report thereon.

Our opinion on the financial statements does not cover the other information and, except to the extent 
otherwise explicitly stated in our report, we do not express any form of assurance conclusion thereon.

In connection with our audit of the financial statements, our responsibility is to read the other 
information and, in doing so, consider whether the other information is materially inconsistent with 
the financial statements or our knowledge obtained in the audit or otherwise appears to be materially 
misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required 
to determine whether there is a material misstatement in the financial statements or a material 
misstatement of the other information. If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we are required to report that fact.

In this context, matters that we are specifically required to report to you as uncorrected material 
misstatements of the other information include where we conclude that:

•  Fair, balanced and understandable – the statement given by the directors that they consider the 
annual report and financial statements taken as a whole is fair, balanced and understandable 
and provides the information necessary for shareholders to assess the Group’s position and 
performance, business model and strategy, is materially inconsistent with our knowledge obtained 
in the audit; or

•  Audit committee reporting – the section describing the work of the audit committee does not 

appropriately address matters communicated by us to the audit committee; or

•  Directors’ statement of compliance with the UK Corporate Governance Code – the parts of the 

directors’ statement required under the Listing Rules relating to the company’s compliance with 
the UK Corporate Governance Code containing provisions specified for review by the auditor 
in accordance with Listing Rule 9.8.10R(2) do not properly disclose a departure from a relevant 
provision of the UK Corporate Governance Code.

Responsibilities of directors

As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation of the financial statements and  
for being satisfied that they give a true and fair view, and for such internal control as the directors determine is necessary to enable the preparation  
of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the parent company’s ability to continue as a going 
concern, disclosing as applicable, matters related to going concern and using the going concern basis of accounting unless the directors either intend  
to liquidate the Group or the parent company or to cease operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial statements

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, whether due 
to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that 
an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error 
and are considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of these financial statements.

Details of the extent to which the audit was considered capable of detecting irregularities, including fraud are set out below.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditor’s report.

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Extent to which the audit was considered capable of detecting irregularities, including fraud

We identify and assess the risks of material misstatement of the financial statements, whether due to fraud or error, and then design and perform audit 
procedures responsive to those risks, including obtaining audit evidence that is sufficient and appropriate to provide a basis for our opinion.

Identifying and assessing potential risks related to irregularities
In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-compliance with laws and regulations, our 
procedures included the following:
•  considering the nature of the industry and sector, control environment and business performance including the design of the Group’s remuneration 

policies, key drivers for directors’ remuneration, bonus levels and performance targets

•  enquiring of management, internal audit and the audit committee, including obtaining and reviewing supporting documentation, concerning the 

Group’s policies and procedures relating to:

• 

identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of non-compliance;

•  detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged fraud;

• 

the internal controls established to mitigate risks related to fraud or non-compliance with laws and regulations;

•  discussing among the engagement team and involving relevant internal IT and tax specialists, regarding how and where fraud might occur in 

the financial statements and any potential indicators of fraud. As part of this discussion, we identified potential for fraud in the following areas: 
recognition of retail revenue, accounting for Solutions contracts and impairment of capitalised project costs; and

•  obtaining an understanding of the legal and regulatory framework Group operates in, focusing on those laws and regulations that had a direct effect 

on the financial statements. The key laws and regulations we considered in this context included the UK Companies Act, Listing Rules and relevant tax 
legislation. We also considered the Groceries Supply Code of Practice (“GSCOP”) as having a fundamental effect on the operations of the Group.

Audit response to risks identified
As a result of performing the above, we identified recognition of retail revenue, accounting for Solutions contracts and impairment of capitalised project 
costs as key audit matters with a potential risk of fraud. The key audit matters section of our report explains the matters in more detail and also describes 
the specific procedures we performed in response to those key audit matters.

In addition to the above, our procedures to respond to risks identified included the following:

• 

reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with relevant laws and regulations 
described as having a direct effect on the financial statements;

•  enquiring of management, the audit committee and in-house legal counsel concerning actual and potential litigation and claims, and any matters 

relevant to compliance with GSCOP;

•  performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of material misstatement due to fraud;

• 

reading minutes of meetings of those charged with governance and reviewing internal audit reports;

•  as noted above, we also considered the risk of fraud arising from deficiencies in the control environment and involved our fraud specialists in 

designing procedures to respond to this risk. These procedures included obtaining evidence to support a sample of payments made to suppliers 
used only once and considering payments other than salary related into employee bank accounts; and

• 

in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries and other adjustments; 
assessing whether the judgements made in making accounting estimates are indicative of a potential bias; and evaluating the business rationale of 
any significant transactions that are unusual or outside the normal course of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team members including internal specialists, 
and remained alert to any indications of fraud or non-compliance with laws and regulations throughout the audit.

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Independent Auditor’s Report
to the members of Ocado Group plc

Report on other legal and regulatory requirements
Opinions on other matters prescribed by the Companies Act 2006

In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in accordance with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

• 

the information given in the strategic report and the directors’ report for the financial year for which the financial statements are prepared is 
consistent with the financial statements; and

• 

the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and the parent company and their environment obtained in the course of the audit, we 
have not identified any material misstatements in the strategic report or the directors’ report.

Matters on which we are required to report by exception
Adequacy of explanations received and accounting records
Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the parent company, or returns adequate for 

our audit have not been received from branches not visited by us; or

• 

the parent company financial statements are not in agreement with the accounting records and 
returns.

Directors’ remuneration
Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of 
directors’ remuneration have not been made or the part of the directors’ remuneration report to be 
audited is not in agreement with the accounting records and returns.

Other matters

We have nothing to report in respect of these 
matters.

We have nothing to report in respect of these 
matters.

Auditor tenure
Following the recommendation of the audit committee, we were appointed by the Board of Directors on 3 May 2017 to audit the financial statements for 
the period ended 3 December 2017 and subsequent financial periods. The period of total uninterrupted engagement including previous renewals and 
reappointments of the firm is 3 years, covering the periods ending 3 December 2017 to 1 December 2019.

Consistency of the audit report with the additional report to the audit committee
Our audit opinion is consistent with the additional report to the audit committee we are required to provide in accordance with ISAs (UK).

Use of our report

This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our audit work 
has been undertaken so that we might state to the company’s members those matters we are required to state to them in an auditor’s report and for no 
other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than the company and the company’s 
members as a body, for our audit work, for this report, or for the opinions we have formed.

Mark Lee-Amies FCA (Senior Statutory Auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
London, UK
11 February 2020

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Consolidated Income Statement
for the 52 weeks ended 1 December 2019

Notes
2.2, 2.3

2.4

3.6, 3.7
2.5
2.7
4.6
4.6

2.8

Revenue
Cost of sales
Gross profit
Other income
Distribution costs
Administrative expenses
Operating loss before results from joint ventures and associate
Share of results from joint ventures and associate
Operating loss
Loss on disposal of subsidiary
Finance income
Finance costs
Loss before tax
Income tax
Loss for the period
Attributable to:
Owners of Ocado Group plc
Non-controlling interests

Loss per share
Basic and diluted loss per share

52 Weeks Ended 1 December 2019
Exceptional 

Results Before 
Exceptional 
Items A
£m
1,756.6 
(1,159.3)
597.3
83.9
(564.8)
(209.9)
(93.5)
0.7
(92.8)
–
3.3
(30.9)
(120.4)
2.7
(117.7)

Items A  

(Note 2.7)
£m 
–
(5.5)
(5.5)
23.8
(7.0)
(104.3)
(93.0)
–
(93.0)
(1.1)
–
–
(94.1)
–
(94.1)

Notes
2.9

Total
£m
1,756.6
(1,164.8)
591.8
107.7
(571.8)
(314.2)
(186.5)
0.7
(185.8)
(1.1)
3.3
(30.9)
(214.5)
2.7
(211.8)

(213.1)
1.3
(211.8)

pence
(29.37)

52 Weeks
Ended 
2 December

2018(1)
£m
1,598.8
(1,051.3)
547.5
71.9
(485.4)
(167.1)
(33.1)
1.2
(31.9)
–
2.2
(14.7)
(44.4)
(0.5)
(44.9)

(44.9)
–
(44.9)

pence
(6.85)

Non-GAAP measure: Earnings before interest, taxation, depreciation, amortisation, impairment and exceptional items (EBITDA) A  

Operating loss
Adjustments for:
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Amortisation expense
Impairment of property, plant and equipment
Impairment of intangible assets
Exceptional items A   
EBITDA A  

52 Weeks
Ended 
1 December
2019
£m
(185.8)

46.0
50.4
37.3
0.6
1.8
93.0
43.3

Notes

3.3
3.4
3.2
3.3
3.2
2.7

52 Weeks
Ended 
2 December

2018(2)
£m
(31.9)

63.3
–
27.1
0.5
0.4
0.1
59.5

(1)  Exceptional items of £0.1 million in 2018 have been reclassified to administrative expenses in the Consolidated Income Statement for the purposes of presenting the comparative 

information.

(2)  EBITDA for the prior period has not been restated for the effects of IFRS 16 in line with the modified retrospective approach (see note 1.5).

The notes on pages 156 to 207 form part of these financial statements.

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A  See Alternative Performance Measures on pages 227 and 228.

Stock Code: OCDO 

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Consolidated Statement of Comprehensive Income
for the 52 weeks ended 1 December 2019

Loss for the period
Other comprehensive income:
Items that may be reclassified to profit or loss in subsequent periods:
Cash flow hedges
– Gains arising on hedging contracts
– Losses arising on hedging contracts
Foreign exchange loss on translation of foreign subsidiaries
Items that will not be reclassified to profit or loss in subsequent years:
Gain on equity investments designated as at fair value through other comprehensive income
Reclassification of equity of Jones Food Company
Other comprehensive income for the period, net of income tax
Total comprehensive expense for the period
Attributable to:
Owners of Ocado Group plc
Non-controlling interests

The notes on pages 156 to 207 form part of these financial statements.

Notes

4.10
4.10
4.10

4.10
4.10

52 Weeks
Ended 
1 December
2019
£m
(211.8)

52 Weeks
Ended 
2 December
2018
£m
(44.9)

–
(1.7)
(0.6)

2.8
0.1
0.6
(211.2)

(212.5)
1.3
(211.2)

1.0
–
(0.3)

–
–
0.7
(44.2)

(44.2)
–
(44.2)

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Consolidated Statement of Comprehensive Income

for the 52 weeks ended 1 December 2019

Consolidated Balance Sheet
as at 1 December 2019 

Non-current assets
Goodwill
Other intangible assets
Property, plant and equipment
Right-of-use assets
Deferred tax assets
Contract assets
Costs to obtain contracts
Financial assets
Investment in joint ventures
Investment in associate

Current assets
Asset held for sale
Inventories
Contract assets
Trade and other receivables
Insurance reimbursement asset
Derivative financial instruments
Financial assets
Cash and cash equivalents

Total assets
Current liabilities
Trade and other payables
Contract liabilities
Lease liabilities
Derivative financial instruments
Provisions

Net current assets
Non-current liabilities
Contract liabilities
Borrowings
Lease liabilities
Provisions
Deferred tax liabilities

Net assets
Equity
Share capital
Share premium
Treasury shares reserve
Reverse acquisition reserve
Other reserves
Retained earnings
Equity attributable to owners of Ocado Group plc
Non-controlling interests
Total equity

1 December
2019
£m

2 December
2018
£m

Notes

3.1
3.2
3.3
3.4
2.8
2.3
2.3
3.5
3.6
3.7

3.8
3.9
2.3
3.10
3.13
4.7
3.5
3.11

3.12
2.3
4.3
4.7
3.13

2.3
4.2
4.3
3.13
2.8

4.10
4.10
4.10
4.10
4.10

5.2

4.7
185.8
468.6
368.8
27.2
0.3
0.8
177.3
45.8
4.7
1,284.0

4.2
52.3
0.1
150.0
49.2
–
2.8
750.6
1,009.2
2,293.2

(349.6)
(5.1)
(50.1)
(0.5)
(54.0)
(459.3)
549.9

(186.7)
(219.7)
(338.4)
(14.5)
(16.3)
(775.6)
1,058.3

14.2
705.3
(113.6)
(116.2)
4.0
555.2
1,048.9
9.4
1,058.3

–
143.2
556.7
–
16.6
–
0.8
4.1
52.2
–
773.6

4.2
56.5
–
104.7
–
0.1
–
410.8
576.3
1,349.9

(291.0)
(6.6)
(22.9)
(0.5)
(8.3)
(329.3)
247.0

(108.6)
(244.3)
(93.4)
(8.8)
(8.9)
(464.0)
556.6

14.0
589.9
(9.2)
(116.2)
1.4
76.7
556.6
–
556.6

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The notes on pages 156 to 207 form part of these financial statements.

The consolidated financial statements on pages 156 to 207 were authorised for issue by the Board of Directors and signed on its behalf by:

Tim Steiner
Chief Executive Officer

Duncan Tatton-Brown
Chief Financial Officer

Ocado Group plc
Company Registration Number 07098618 (England and Wales) 
11 February 2020

Stock Code: OCDO 

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Consolidated Statement of Changes in Equity
for the 52 weeks ended 1 December 2019

Attributable to Owners of Ocado Group plc
Reverse 
Acquisi-
tion 
Reserve
£m
(116.2)
–

Treasury 
Shares 
Reserve
£m
(48.0)
–

Other 
Reserves
£m
0.7
–

Share 
Premium
£m
261.3
–

Retained 
Earnings
£m
137.2
(44.9)

Notes

Share  
Capital
£m
12.6
–

Balance at 3 December 2017(1)
Loss for the period
Other comprehensive income:
Cash flow hedges
– Gains arising on hedging contracts
– Losses arising on hedging contracts
Translation of foreign subsidiaries
Total comprehensive income/(expense) 
for the period ended 2 December 2018
Transactions with owners:
– Issue of ordinary shares
– Allotted in respect of share option schemes
– Disposal of treasury shares
– Transfer of treasury shares to participants
– Reclassification between reserves
– Share-based payments charge
– Disposal of Ocado Information
   Technology Ltd
Total transactions with owners
Balance at 2 December 2018 (1)
IFRS 9: impact of change in accounting 
policy
Adjusted balance at 2 December 2018 (1)
Loss for the period
Other comprehensive income:
Cash flow hedges
– Losses arising on hedging contracts
Translation of foreign subsidiaries
Gain on equity investments designated  
as at fair value through other 
comprehensive income
Reclassification of equity of Jones Food 
Company
Total comprehensive income/(expense) 
for the period ended 1 December 2019
Transactions with owners:
– Issue of ordinary shares
– Allotted in respect of share option
   schemes
– Disposal of treasury shares on exercise
   by participants
– Disposal of unallocated treasury shares
– Transfer of treasury shares to participants
– Reclassification between reserves
– Growth Incentive Plan cash settlement 
   on vesting
– Share-based payments charge
– Part-disposal of Ocado Retail
– Acquisition of Jones Food Company
Total transactions with owners
Balance at 1 December 2019

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4.10
4.10
4.10

4.10
4.10
4.10
4.10
4.10
 4.11

4.10
4.10

4.10

4.10

4.10

4.10
4.10
4.10

4.11
 4.11
5.2

–
–
–

–

1.3
0.1
–
–
–
–

–
1.4
14.0

–
14.0
–

–
–

–

–

–

–
–
–

–

322.1
6.2
–
–
0.3
–

–
328.6
589.9

–
589.9
–

–
–

–

–

–

–
–
–

–

–
–
11.7
27.8
(0.7)
–

–
38.8
(9.2)

–
(9.2)
–

–
–

–

–

–

0.2

113.0

(111.1)

–

–
–
–
–

–
–
–
–
0.2
14.2

2.4

–

–
–
–
–

–
–
–
–
115.4
705.3

0.5
5.7
0.8
(0.3)

–
–
–
–
(104.4)
(113.6)

–
–
–

–

–
–
–
–
–
–

–
–
(116.2)

–
(116.2)
–

–
–

–

–

–

–

–

–
–
–
–

–
–
–
–
–
(116.2)

–
–
–
–
–
–

–
–
1.4

2.0
3.4
–

(1.7)
(0.6)

2.8

0.1

Total
£m
247.6
(44.9)

1.0
–
(0.3)

1.0
–
(0.3)

–
–
–

0.7

(44.9)

(44.2)

–
–
3.5
(27.8)
0.4
6.1

2.2
(15.6)
76.7

323.4
6.3
15.2
–
–
6.1

2.2
353.2
556.6

Non-
Control-
ling 
Interests
£m
–
–

Total  
Equity
£m
247.6
(44.9)

–
–
–

–

–
–
–
–
–
–

–
–
–

1.0
–
(0.3)

(44.2)

323.4
6.3
15.2
–
–
6.1

2.2
353.2
556.6

–
76.7
(213.1)

2.0
558.6
(213.1)

–
–
1.3

2.0
558.6
(211.8)

–
–

–

–

(1.7)
(0.6)

2.8

0.1

–
–

–

–

(1.7)
(0.6)

2.8

0.1

0.6

(213.1)

(212.5)

1.3

(211.2)

–

–

–
–
–
–

–
–
–
–
–
4.0

–

–

0.3
48.5
(0.8)
0.3

(80.2)
12.8
710.7
–
691.6
555.2

2.1

2.4

0.8
54.2
–
–

–

–

–
–
–
–

2.1

2.4

0.8
54.2
–
–

(80.2)
12.8
710.7
–
702.8
1,048.9

–
–
6.0
2.1
8.1
9.4

(80.2)
12.8
716.7
2.1
710.9
1,058.3

(1)  Historic losses of £2.9 million on the utilisation of treasury shares to satisfy vestings of Long-Term Incentive Plan awards have been reclassified from share premium to retained 

earnings, and reflected in Balance at 3 December 2017 and Balance and Adjusted balance at 2 December 2018.

The notes on pages 156 to 207 form part of these financial statements.

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Consolidated Statement of Cash Flows
for the 52 weeks ended 1 December 2019

Cash flows from operating activities
Loss before tax
Adjustments for:
– Depreciation, amortisation and impairment losses
– Write-off of fixed assets, intangible assets and inventories
– Movement in provisions
– Share of result from joint ventures
– Share of result from associate
– Net loss on derivative financial instruments
– Revenue from long-term contracts
– Other income from insurance proceeds
– Share-based payments charge
– Net finance costs
– Movement in costs to obtain contracts
– Settlement of cash flow hedges
Changes in working capital:
– Movement in inventories
– Movement in trade and other receivables
– Movement in trade and other payables
– Movement in contract liabilities
Cash generated from operations
Interest paid
Cash settlement of Growth Incentive Plan
Insurance proceeds relating to destroyed inventory and business interruption
Net cash flows from operating activities
Cash flows from investing activities
Purchase of property, plant and equipment
Purchase of intangible assets
Proceeds from disposal of Fabled, net of cash sold
Dividend received from joint venture
Purchase of investments in associate and joint venture
Purchase of Jones Food Company, net of cash acquired
Purchase of unlisted equity investment
Interest received
Net cash flows used in investing activities
Cash flows from financing activities
Proceeds from the issue of ordinary share capital, net of transaction costs
Proceeds from allotment of share options
Proceeds from disposal of treasury shares on exercise by participants
Proceeds from Value Creation Plan - jointly-owned equity awards
Proceeds from disposal of unallocated treasury shares, net of transactions costs
Proceeds from part-disposal of Ocado Retail, net of transaction costs
Repayment of borrowings
Repayments of lease liabilities
Payment of financing fees
Net cash flows from financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at the beginning of the period
Cash and cash equivalents at the end of the period

The notes on pages 156 to 207 form part of these financial statements.

52 weeks 
ended 
1 December 
2019
£m

    52 weeks 
ended 
2 December 
2018
£m

Notes

(214.5)

(44.4)

3.2, 3.3, 3.4

3.6
3.7
4.9
2.3
2.4
4.11
4.6
2.3

2.3

3.6

3.1

3.11

233.0
9.5
(1.0)
(0.9)
0.2
(1.7)
(2.9)
(23.8)
12.8
27.6
–
(0.1)

(7.6)
(29.4)
8.0
79.5
88.7
(30.6)
(80.2)
73.8
51.7

(175.5)
(84.1)
(0.5)
15.6
(13.6)
(7.6)
(1.6)
3.3
(264.0)

0.8
2.4
0.8
1.3
54.2
558.3
(25.0)
(40.2)
(0.5)
552.1
339.8
410.8
750.6

91.3
–
7.0
(1.2)
–
–
–
–
6.1
12.5
(0.8)
1.6

(13.6)
(36.1)
55.0
65.5
142.9
(14.5)
–
–
128.4

(112.8)
(57.3)
–
–
–
–
–
2.2
(167.9)

333.1
–
–
–
–
–
–
(32.0)
(0.8)
300.3
260.8
150.0
410.8

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Notes to the Consolidated Financial Statements

Section 1 — Basis of Preparation
1.1 General Information
Ocado Group plc (hereafter “the Company”) is a listed company incorporated in the United Kingdom under the Companies Act 2006 (Registration 
number 07098618). The Company is the parent and the ultimate parent of the Group. The address of its registered office is Buildings One & Two Trident 
Place, Mosquito Way, Hatfield, Hertfordshire, AL10 9UL. The financial statements comprise the results of the Company and its subsidiaries (hereafter “the 
Group”) (see note 5.1). The financial period represents the 52 weeks ended 1 December 2019. The prior financial period represents the 52 weeks ended  
2 December 2018. The principal activities of the Group are described in the Strategic Report on pages 12 to 65.

1.2 Basis of Preparation
The financial statements have been prepared in accordance with the Listing Rules and the Disclosure Guidance and Transparency Rules of the UK 
Financial Conduct Authority (where applicable), International Financial Reporting Standards (“IFRS”) and International Financial Reporting Standards 
Interpretation Committee (“IFRIC”) interpretations as endorsed by the European Union (“IFRS-EU”), and with those parts of the Companies Act 2006 
applicable to companies reporting under IFRS. The accounting policies applied are consistent with those described in the Annual Report and Financial 
Statements for the 52 weeks ended 2 December 2018 of Ocado Group plc, with the exception of the adoption of IFRS 9 “Financial Instruments” and early 
adoption of IFRS 16 “Leases”.

The financial statements are presented in pounds sterling, rounded to the nearest hundred thousand unless otherwise stated. The financial statements 
have been prepared under the historical cost convention, as modified by the revaluation of financial asset investments and certain financial assets and 
liabilities, which are held at fair value.

The Directors consider it appropriate to adopt the going concern basis of accounting in preparing the financial statements of the Group.

New Standards, Amendments and Interpretations Adopted by the Group
In the current period, the Group has adopted IFRS 9 “Financial Instruments” and IFRS 16 “Leases” for the first time.

Due to the transition methods chosen by the Group in applying these standards, comparative information throughout these financial statements has 
not been restated to reflect the requirements of the new standards. Rather, reclassifications and any adjustments arising from the adoption of IFRS 9 
and IFRS 16 have been recognised in the opening equity balances at 3 December 2018. Accordingly, the Group is not required to present a third Balance 
Sheet. See note 1.5 for further information.

The Group has also considered the following new standards, interpretations and amendments to published standards that are effective for the Group 
for the financial year beginning 3 December 2018 and concluded that they are either not relevant to the Group or that they would not have a significant 
effect on the Group’s financial statements other than disclosures:

IFRS 2
IFRS 4
IAS 40
IFRIC 22
Annual Improvements to 
IFRSs 2014–2016 Cycle

Share-based Payment (amendments)
Insurance Contracts (amendments)
Investment Property (amendments)
Foreign Currency Transactions and Advance Consideration

Amendments to IFRS 1, IFRS 12 and IAS 28

Effective Date
1 January 2018
1 January 2018
1 January 2018
1 January 2018

1 January 2018

New Standards, Amendments and Interpretations Not Yet Adopted by the Group
The following new standards, interpretations and amendments to published standards and interpretations which are relevant to the Group have been 
issued but are not effective for the financial year beginning 3 December 2018 and have not been adopted early:

IFRS 9
IAS 19
IAS 28
IFRIC 23
Annual Improvements to IFRS 
Standards 2015–2017 Cycle
IFRS 3
IAS 1, IAS 8
Various
IFRS 17
IFRS 10
IAS 28

Financial Instruments (amendments)
Employee Benefits (amendments)
Investments in Associates and Joint Ventures (amendments)
Uncertainty over Income Tax Treatments

Amendments to IFRS 3, IFRS 11, IAS 12 and IAS 23
Business Combinations (amendments)
Definition of Material (Amendments to IAS 1 and IAS 8)
Amendments to References to the Conceptual Framework in IFRS Standards
Insurance Contracts
Consolidated Financial Statements (amendments)
Investments in Associates and Joint Ventures (amendments)

Effective Date
1 January 2019
1 January 2019
1 January 2019
1 January 2019

1 January 2019
1 January 2020
1 January 2020
1 January 2020
1 January 2021
Deferred
Deferred 

These standards, interpretations and amendments to published standards and interpretations are not expected to have a material effect on the Group’s 
financial statements. 

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1.3 Basis of Consolidation
The consolidated Group financial statements consist of the financial statements of the Company, all entities controlled by the Company (its subsidiaries) 
and the Group’s share of its interests in joint ventures and associates.

Subsidiaries
The financial statements of subsidiaries are included in the consolidated financial statements from the date on which the Company obtains control and 
excluded when the Company loses control. Control is achieved when the Company has the ability and right, directly or indirectly, to govern the financial 
and operating policies of an entity. This ability enables the Company to affect the amount of economic benefit generated from the entity’s activities. This 
exists for all of the Group’s subsidiaries listed in note 5.1.

Ocado Polska Sp. z o.o. has a year end of 30 November 2019, as the Poland Accounting Act requires a financial year to be 12 full calendar months 
from the prior year end date. Ocado Spain S.L.U. and Ocado Bulgaria EOOD have a year end of 31 December 2019, as established in their articles of 
association. There were no material movements in balances between the reporting date of the Group and the reporting dates of these entities. Jones 
Food Company has a year end of 31 March but has prepared additional financial information for 1 December 2019 to enable consolidation.

All other subsidiaries have a period end of 1 December 2019.

All intercompany balances and transactions, including recognised gains arising from intra-Group transactions, have been eliminated in full. Unrealised 
losses are eliminated in the same manner as recognised gains except to the extent that they provide evidence of impairment.

The Group attributes the total comprehensive income/expense of subsidiaries between the owners of the Company and the non-controlling interests, 
based on their respective ownership interests.

Joint Ventures and Associates
The Group’s share of the results of joint ventures and associates is included in the Consolidated Income Statement using the equity method of 
accounting. Investments in joint ventures and associates are carried on the Consolidated Balance Sheet at cost plus post-acquisition changes in the 
Group’s share of the net assets of the entity, less any impairment in value and dividends received. The carrying values of the investments in joint ventures 
and associates include goodwill.

If the Group’s share of losses in a joint venture or associate equals or exceeds its investment in the joint venture or associate, the Group does not 
recognise further losses, unless it has incurred obligations to do so or made payments on behalf of the joint venture or associate. Unrealised gains 
arising from transactions with joint ventures and associates are eliminated to the extent of the Group’s interest in the entity.

Accounting Policies
The principal accounting policies adopted in the preparation of these financial statements are set out in the relevant notes to these financial statements. 
Accounting policies not specifically attributable to a note are set out below. These policies have been applied consistently to all the periods presented 
unless otherwise stated.

Foreign Currency Translation
Functional and Presentational Currency
Items included in the financial statements of each of the Group’s entities are measured using the currency of the primary economic environment in 
which the entity operates (“the functional currency”). The pound sterling is the Company’s functional and the Group’s presentational currency.

For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations are translated at exchange 
rates prevailing on the reporting date. Income and expenses are translated at the average exchange rates for the period or at the date of the transaction. 
Exchange differences arising are recognised in other comprehensive income and accumulated in a separate component of equity.

Transactions and Balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions or 
valuations where items are remeasured. Foreign exchange gains or losses resulting from the settlement of such transactions and from the translation  
at period end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the Consolidated Income Statement, 
except when deferred in equity as qualifying cash flow hedges.

Foreign exchange gains and losses that relate to borrowings and cash and cash equivalents are presented in the Consolidated Income Statement within 
finance income or costs. All other foreign exchange gains and losses are presented in the Consolidated Income Statement within operating profit/loss.

Group Companies
The results and financial position of all the Group entities (none of which has the currency of a hyper-inflationary economy) that have a functional 
currency different from the presentational currency are translated into the presentational currency as follows:

a.  assets and liabilities for each Balance Sheet presented are translated at the closing rate at the date of that Balance Sheet;

b.  income and expenses for each Income Statement are translated at average exchange rates (unless the average is not a reasonable approximation  

of the cumulative effect of the rates prevailing on the transaction dates, in which case income and expenses are translated at the rates on the dates  
of the transactions); and 

c.  all resulting exchange differences are recognised as a separate component of equity.

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Notes to the Consolidated Financial Statements
Continued

1.4 Significant Accounting Policies and Critical Estimates, Judgements and Assumptions
The preparation of the Group financial statements requires the use of certain judgements, estimates and assumptions that affect the reported amounts 
of assets, liabilities, income and expenses. Estimates and judgements are continually evaluated and are based on historical experience and other factors, 
including expectations of future events that are believed to be reasonable under the circumstances.

Key estimation uncertainties are the key assumptions concerning the future, and other key sources of estimation uncertainty at the reporting date that 
may have a significant risk of causing a material adjustment to the carrying amounts of assets and liabilities within the next financial year. Significant 
judgements are those that the Group has made in the process of applying the Group’s accounting policies and that have the most significant effect on 
the amounts recognised in the financial statements.

Changes in accounting estimates may be necessary if there are changes in the circumstances on which the estimate was based or as a result of new 
information or more experience. Significant accounting policies, key estimation uncertainties, and judgements are provided below:

Accounting Policies that are Significant due to the Nature of Business:

Area
Revenue 
recognition

Policy
For Ocado Retail, revenue from the sale of goods is recognised when the customer obtains control of the goods, which is generally 
on delivery to the customer’s home for Ocado deliveries, and upon transfer of goods to the courier for third party deliveries. 

Note
2.1

For Ocado Solutions, revenue from the rendering of services is recognised over the life of the contract from the date the 
customer first benefits from those services.

Key Estimation Uncertainties:

Area
Fair value 
measurement

Estimate
The fair value of contingent consideration receivable is based on an estimate of discounted future cash inflows. At year end 
the fair value recognised was £169.1m. The primary element of this relates to the agreed deferred payment of up to £187.5m 
that arises from the sale of Ocado Retail, which is subject to agreed performance targets being achieved. At present we have 
recognised the full amount (discounted) as, based on current projections, we expect to achieve the agreed performance targets. 
If these targets were not achieved or were partially achieved, or if there were to be a change in the discount rate applied, there 
would be a direct impact on the consideration to be received.

Note
4.8

Critical Accounting Judgements:

Area
Consolidation  
of Ocado Retail

Revenue from 
contracts with 
customers 

Provisions, 
contingent 
liabilities and 
contingent 
assets
Exceptional 
items

Share options 
and other equity 
instruments

Recognition 
of deferred tax 
assets

Judgement
Management has concluded that the Group controls Ocado Retail, since it holds 50.0% of the voting rights of the company and  
an agreement signed by the shareholders grants the Group determinative rights, after agreed dispute-resolution procedures in 
relation to the approval of Ocado Retail’s business plan and budget and the appointment and removal of Ocado Retail’s Chief 
Executive Officer who is responsible for directing the relevant activities of the business.
Due to the size and complexity of Ocado Solutions’ contracts, there are significant judgements to be applied. The identification 
of performance obligations in the contract is a critical judgement as this is a key driver of the profile over which revenue is 
recognised under the contract. Under our current judgement, we believe that there is one underlying performance obligation 
in a Solutions contract and that revenue begins to be recognised when a working solution is in operation for a partner. A further 
key judgement is the consideration and identification of material rights under the contract as this impacts the time period over 
which upfront fees are recognised as revenue. Alternative judgements could have resulted in the business recognising revenue 
from these contracts in an alternative profile over time. The amount of revenue recognised from our Solutions agreements is 
expected to continue to increase in the future as these agreements go live.
A typical Ocado Solutions’ contract includes numerous key milestones and failure to reach these can be subject to contractual 
financial penalties. Management judgement is required to review the progress of these ongoing projects, and assess whether a 
provision should be made for these potential penalties. Management have determined that no liability is required in the current 
year from discussions with senior management and key business streams.

The Group applies judgement in identifying the significant items of income and expenditure that are recognised as exceptional 
to help provide an indication of the Group’s underlying performance. These measures are not meant to replace, or be 
considered superior to, IFRS measures. Management judgement was applied to exceptionalise a number of one-off transactions 
during the period; a fire that destroyed the Andover CFC impacting our capacity by 10%; the sale of 50% of the shares of Ocado 
Retail; the disposal of Fabled; and the high profile litigation with former employees surrounding IP theft. Management deem 
that disposal of core business streams are not within ordinary course of business, as well as litigation in protecting the IP of the 
business. The statutory impact of these items is clearly disclosed in the Group Income Statement.
When determining the fair value of equity instruments granted, the Group applies valuation techniques. The Group reviews 
the particular features of each share-related incentive scheme. Management judgement is exercised on appropriate option 
pricing model selection to ensure it is relevant for the schemes in question. In the current period, management judgement 
was exercised around the VCP scheme, and consideration and experience was relied upon in determining key assumptions 
such as share price volatility. Volatility was a key judgement in respect of the fair valuation of the VCP scheme and this 
judgement was made based on historical volatility trends alongside implied forward volatility trends. If the volatility applied 
had been 5 percentage points higher or lower the fair value of the scheme over 5 years would have increased or decreased by 
approximately £15.0 million.
The deferred tax asset recognised at 1 December 2019 is £27.2 million (2018: £16.6 million). In determining the recognition of a 
deferred tax asset, management judgement is applied in considering the level of taxable profits expected to be received by the 
business over a 4 year period and whether this is sufficient to support the recognition of an asset. This judgement on profitability 
considers future business risks and the prudent forecasting of future taxable profits, underpinned by the businesses going concern 
and viability view. 

Note
5.1

2.1

3.13, 
3.14

2.7

4.11

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1.4 Significant Accounting Policies and Critical Estimates, Judgements and Assumptions Continued
Other estimates, assumptions and judgements are applied by the Group. These include, but are not limited to, the determination of the rates of 
depreciation and amortisation of tangible and intangible assets respectively, and of lease terms and provisions. These estimates, assumptions and 
judgements are also evaluated on a continual basis but are not significant.

1.5 Changes in Significant Accounting Policies
The accounting policies adopted are consistent with those of the previous financial year except for the adoption of IFRS 9 “Financial Instruments”  
and IFRS 16 “Leases”.

Initial Adoption of IFRS 9 “Financial Instruments”
IFRS 9 “Financial Instruments” replaces IAS 39 “Financial Instruments: Recognition and Measurement” for financial periods beginning on or after  
1 January 2018, bringing together all three aspects of the accounting for financial instruments: classification and measurement, impairment and  
hedge accounting.

The main changes the new standard introduced were:

•  new requirements for the classification and measurement of financial assets and financial liabilities;

•  a new model for recognising impairment of financial assets; and

•  changes to hedge accounting by aligning hedge accounting more closely to an entity’s risk management objectives.

The Group has chosen not to restate comparative information on adoption of IFRS 9 and, therefore, reclassifications and any adjustments arising from 
the adoption of IFRS 9 are recognised in the opening equity balances as at 3 December 2018. In accordance with IFRS 9 transition guidance, comparative 
financial information in the primary financial statements remains compliant with the classification and measurement requirements of IAS 39.

Classification and Measurement
IFRS 9 introduced a principles-based approach to the classification of financial assets. Classification is determined by the business model in which the 
financial assets are managed and their contractual cash flow characteristics. Financial assets are measured at fair value through profit or loss (“FVTPL”), 
fair value through other comprehensive income (“FVTOCI”) and amortised cost. These categories replace the existing IAS 39 classifications. For financial 
liabilities, most of the pre-existing requirements for classification and measurement previously included in IAS 39 were carried forward unchanged  
into IFRS 9.

An assessment of the Group’s business models was made as at the date of initial application on 3 December 2018 and applied prospectively. The Group 
has elected to classify its unlisted equity investments as FVTOCI as it intends to hold these investments for the foreseeable future. A summary of the 
respective classifications under IAS 39 and IFRS 9 is presented below:

Measurement Category

Carrying Amount at 3 December 2018

Non-current financial assets
Unlisted equity investment(1)
Other receivables
Current financial assets
Trade receivables
Other receivables
Derivative financial instruments
Cash and cash equivalents
Current financial liabilities
Trade payables
Other payables
Lease liabilities
Derivative financial instruments
Non-current financial liabilities
Senior secured notes
Lease liabilities

Original (IAS 39)

New (IFRS 9)

Available-for-sale
Loans and receivables

FVTOCI
Amortised cost

Loans and receivables
Loans and receivables
FVTPL
Loans and receivables

Amortised cost
Amortised cost
Amortised cost
FVTPL

Amortised cost
Amortised cost
FVTPL
Amortised cost

Amortised cost
Amortised cost
Amortised cost
FVTPL

Amortised cost
Amortised cost

Amortised cost
Amortised cost

Original
£m

0.4
3.7

52.4
39.4
0.1
410.8

133.4
135.2
22.9
0.5

244.3
93.4

New
£m

2.4
3.7

52.4
39.4
0.1
410.8

133.4
135.2
22.9
0.5

244.3
93.4

Difference
£m

2.0
–

–
–
–
–

–
–
–
–

–
–

(1)  Previously the Group measured the investment at cost less impairment as permitted by IAS 39. Measurement at cost is no longer permitted and an election to measure the 

investment at FVTOCI has been made.

Impairment
IFRS 9 replaces the “incurred loss” model in IAS 39 with an “expected credit loss” (ECL) model when calculating impairment losses on financial assets 
measured at amortised cost. Under IFRS 9, credit losses are recognised earlier than under IAS 39 and therefore for assets within the scope of the IFRS 9 
impairment model, impairment losses are generally expected to increase and become more volatile. 

The Group was required to revise its impairment methodology under IFRS 9. The Group applies the simplified approach allowed under IFRS 9 to measure 
expected credit losses for trade receivables, which uses a lifetime expected loss allowance.

The Group has found there to be an immaterial difference between the incurred loss model and the ECL model. See note 3.10 for further details.

Hedge Accounting
In accordance with IFRS 9’s transition provisions for hedge accounting, the Group has elected to continue applying the hedge accounting requirements 
of IAS 39.

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Notes to the Consolidated Financial Statements
Continued

1.5 Changes in Significant Accounting Policies Continued
Initial Adoption of IFRS 16 “Leases”
IFRS 16 “Leases” replaces IAS 17 “Leases”. The standard sets out the principles for the recognition, measurement, presentation and disclosure of leases 
and requires lessees to account for all leases under a single on-Balance-Sheet model.

The standard has an effective date of 1 January 2019 but the Group has decided to adopt it early as it will provide more reliable and useful information to 
investors and other stakeholders and allow the Group to remain more readily comparable with competitors who will be adopting the standard during the 
2019/20 reporting season.

IFRS 16 has been applied using the modified retrospective approach with the date of initial application of 3 December 2018. Under this approach, right-
of-use assets being equal to lease liabilities, there is no effect on retained earnings at 3 December 2018. Prior periods have not been restated.

On adoption of IFRS 16 the Group has recognised lease liabilities in relation to leases which had previously been classified as operating leases. These 
liabilities were measured at the present values of the remaining lease payments, discounted using the incremental borrowing rates at 3 December 2018. 

For leases previously classified as finance leases, the right-of-use assets and lease liabilities are measured at the date of initial application at the same 
amounts as under IAS 17 immediately before the date of initial application.

Practical Expedients Applied
The Group has used the following practical expedients when applying IFRS 16 to leases previously classified as operating leases:

•  applying a single discount rate to a portfolio of leases with similar characteristics;

• 

relying on previous assessments as to whether leases are onerous as an alternative to performing an impairment review – there were no onerous 
contracts as at 3 December 2018;

•  excluding initial direct costs from measuring right-of-use assets at the date of initial application; and

•  using hindsight when determining a lease term if the contract contains options to extend or terminate the lease.

The Group has applied the exemption not to recognise the right-of-use assets and liabilities for leases with a remaining lease term of less than 12 months 
from the date of initial application.

Upon transition several contracts that had previously been identified as leases, and included within the operating lease commitments note at 2 December 
2018, were reassessed and determined not to be leases.

Measurement of Lease Liabilities
The following is a reconciliation of total operating lease commitments disclosed at 2 December 2018 with the lease liabilities recognised at 3 December 2018:

Total operating lease commitments disclosed under IAS 17 at 2 December 2018
Fixed commitments for service contracts costs
Operating lease liabilities before discounting
Operating lease liabilities after discounting
Finance lease liabilities recognised under IAS 17 at 2 December 2018
Total lease liabilities recognised under IFRS 16 at 3 December 2018
Representing:
Current lease liabilities
Non-current lease liabilities

£m
408.3
(18.2)
390.1
283.1
116.3
399.4

35.2
364.2
399.4

Measurement of Right-of-Use Assets
The Group has elected to measure the right-of-use assets at an amount equal to the lease liability adjusted for any prepaid or accrued lease payments 
that existed at the date of transition, including unamortised lease incentives.

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1.5 Changes in Significant Accounting Policies Continued
Adjustments Recognised on the Balance Sheet on 3 December 2018
The following is a reconciliation of the financial statement line items from IAS 17 to IFRS 16 at 3 December 2018:

Property, plant and equipment
Right-of-use assets
Trade and other receivables
Trade and other payables
Lease liabilities 
Provisions
Total

Carrying 
Amount at
2 December 
2018 
 £m
556.7
–
104.7
(291.0)
(116.3)
(17.1)
237.0

Notes
3.3
3.4
3.10
3.12
4.3
3.13

Re-
classification 
 £m
(114.1)
114.1
–
–
–
–
–

Re-
measurement
£m
–
275.9
(0.9)
11.3
(283.1)
(3.2)
–

 IFRS 16 
Carrying 
Amount at 
3 December 
2018 
£m
442.6
390.0
103.8
(279.7)
(399.4)
(20.3)
237.0

The application of IFRS 16 to leases previously classified as operating leases under IAS 17 resulted in the recognition of right-of-use assets of £275.9 
million, lease liabilities of £283.1 million and dilapidations provisions of £3.2 million.

Assets under finance lease arrangements of £114.1 million previously presented within property, plant and equipment were reclassified to right-of-use 
assets.

Lease incentive liabilities of £11.3 million previously recognised with respect to operating leases and previously presented within trade and other 
payables are now presented in the right-of-use assets line. 

Prepaid lease payments of £0.9 million previously recognised with respect to operating leases and previously presented within trade and other 
receivables were reclassified in the right-of-use assets line.

There was no net effect on retained earnings at 3 December 2018.

IFRS 16 requires entities to make certain judgements and estimations. Management has exercised judgement around the use of extension and break 
options for leases.

Where the Group has the option to extend or terminate a lease early, management has used its judgement to determine whether or not the option is 
reasonably certain to be exercised. Management has considered all facts and circumstances including past practice and current and future business 
strategy and any costs that could be incurred on use of the option in exercising its judgement.

Post transition the Group would use optional exemptions for low value items and short term leases.

1.6 Going Concern Basis
Accounting standards require that Directors satisfy themselves that it is reasonable for them to conclude on whether or not it is appropriate to prepare 
financial statements on the going concern basis. There has been no material uncertainty identified which would cast significant doubt upon the Group’s 
ability to continue using the going concern basis of accounting for the 12 months following the approval of this Annual Report.

In assessing going concern, the Directors take into account the Group’s cash flows, solvency and liquidity positions and borrowing facilities. At the period 
end, the Group had cash and cash equivalents of £750.6 million (2018: £410.8 million), external gross debt A  (excluding lease liabilities payable to MHE 
JVCo) of £544.2 million (2018: £286.1 million) and net current assets of £549.9 million (2018: £247.0 million). The Group has a mix of short and medium-
term financing arrangements and has £225.0 million of senior secured notes due in 2024 and a £100.0 million revolving credit facility which contains 
typical financial covenants and runs until June 2022. The facility has not been drawn down to date. The Group forecasts its liquidity requirements, 
working capital position and the maintenance of sufficient headroom against the financial covenants in its borrowing facilities. The financial position 
of the Group, including information on cash flows, can be found in Our Financials on pages 142 to 221. In determining whether there are material 
uncertainties, the Directors consider the Group’s business activities, together with factors that are likely to affect its future development and position 
(see Our Strategy on pages 12 and 65) and the Group’s principal risks and the likely effectiveness of any mitigating actions and controls available to the 
Directors (see pages 48 to 52).

Further details of the Group’s considerations are provided in the Group’s Viability and Going Concern Statement on page 53.

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Notes to the Consolidated Financial Statements
Continued

Section 2 — Results for the Period
2.1 Loss Before Tax 
Accounting Policies 
Revenue
Revenue represents the transaction prices to which Ocado expects to be entitled in return for delivering goods or services to its customers. The value 
recognised in any period is based on a judgement of when the customer is able to benefit from the goods or services and an assessment of the progress 
made towards completely satisfying each obligation. The following provides information about the nature and timing of the satisfaction of performance 
obligations in our contracts and the related revenue recognition policies, categorised by reportable segments. For information about reportable 
segments see note 2.2.

Retail Segment
Identification of Performance Obligations
In a typical retail contract there is one performance obligation, which is to deliver goods ordered online to the retail customer at the scheduled time 
and to the agreed address. “Ocado Smart Pass”, the Group’s discounted pre-pay membership scheme, is a separate contract with a customer and has a 
separate single performance obligation which is to provide delivery services for an agreed period of time. Ocado applies the practical expedient allowed 
under IFRS 15 to apply the standard requirements to a portfolio of contracts, rather than individual contracts, as it believes the characteristics of each 
sale are similar and doing so does not materially affect the financial statements.

Determining Transaction Prices
Customers pay in full at the point of sale. The retail transaction price is based on the aggregation of all order values shown net of any material adjustment 
for expected returns or expected future redemption of marketing vouchers in accordance with guidance on variable consideration in IFRS 15. Standard 
delivery charges and carrier bag receipts are included in transaction prices. Smart Pass transaction prices are the contracted values of the memberships 
for the agreed periods of delivery services. 

Allocation of Transaction Prices to Performance Obligations
Each contract has a single performance obligation and so the whole transaction price is assigned to that single obligation. At the end of each reporting 
period management will review and adjust for elements of variable consideration such as expected refunds or expected voucher redemptions. The 
contingent consideration is estimated at expected value.

Revenue Recognition
Revenue from online grocery orders is recognised at a point in time when the customer obtains control of the goods, which for deliveries performed by Ocado 
usually occurs when the goods are delivered to and have been accepted at the customer’s home. For goods which are delivered by third party couriers, revenue 
is recognised when the items have been transferred to the third party for onward delivery to the customer. These are shown net of returns, relevant marketing 
vouchers/offers and value added taxes. Relevant vouchers/offers include money-off coupons, conditional spend vouchers and offers such as buy three for the 
price of two. Revenue from Ocado Smart Pass is recognised over the duration of the membership on a time-elapsed, straight-line basis.

UK Solutions and International Solutions Segments
Identification of Performance Obligations
Solutions contracts are allocated to one of the two Solutions segments based on geography. The approach taken to evaluate the accounting treatment 
of a contract is the same for both segments, with each contract being considered on a case-by-case basis. A typical Ocado Solutions contract has a 
single performance obligation: “to enable the client to access the OSP end-to-end online grocery platform from the go-live date, with an agreed physical 
capacity, from a CFC for example, for the use of its retail brands”. The ability to derive independent benefit is a key determinant. For example, there are 
several critical contractual milestones which occur before the service is operational, such as the design of the CFC for the client or preparation of the OSP. 
However, management has concluded that the customer is not able to derive any benefit from these individual elements until the service is operational 
and they are able to fulfil an order. Depending on the individual customer, fulfilment of an order may include the delivery of goods to the final consumer, 
and this would make up part of the obligation. 

Consequently, designing the CFC or building the customer OSP is not a separate performance obligation and no revenue can be assigned to satisfying 
these aspects of the contract. Some contracts, however, will have multiple components, for example, the addition of Store Pick services or additional 
CFCs, which could lead to additional distinct performance obligations. In these situations, management will use its judgement to determine whether 
there are separable performance obligations from which the customer is able to benefit independently. 

Determining Transaction Prices
At the inception of a contract, the total transaction price is estimated, being the amount to which the Group expects to be entitled over the expected 
duration of the contract, based on the rights it has under the present contract. Such expected amounts are only included to the extent that it is highly 
probable that no revenue reversal will occur. 

In order to arrive at the transaction price, management is initially required to make a judgement about the duration of the contract. The majority of 
our Solutions contracts do not have a fixed term, but run for an indefinite period until cancelled. For the purposes of applying IFRS 15, and in particular 
making the disclosures in respect of unsatisfied performance obligations, management determines the duration of a contract having considered the 
type of contract, performance against contractual service-level agreements (“SLAs”) and termination provisions. The point at which any termination 
penalties payable by the customer would no longer be considered “substantive” is particularly relevant. This key judgement on contract duration defines 
the period for which unsatisfied and partially unsatisfied performance obligations are measured and disclosed when calculating the transaction price.

Typically, our Solutions contracts include both upfront fees, paid by the customer in the period prior to the solution going live, and subsequent annual 
amounts that are either recurring or variable. The upfront fees are one-off payments and are included in the transaction price and recognised over the 
expected customer life. Expected customer life is a key judgement as it affects the amount of deferred upfront fees that are released as revenue each 
period and the factors considered in reaching the judgement on expected customer life include the nature of the performance obligation, the scale of 
current and future planned investment, performance against contractual SLAs, the evolving technology and competitive landscape. The judgements 
made for contract duration may be different to those judgements for expected customer life. 

162 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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2.1 Loss Before Tax Continued
A Solutions contract often includes recurring fees which are due on an annual basis throughout the contract, and are recognised over the duration of the 
contract and are included in the estimate of the total transaction price.

Variable amounts are annual fees whereby typically the variability relates to the volume of sales transactions processed or variable costs associated with 
providing the service to the customer. We determine that these variable amounts should be recognised in the period in which they arise, because they 
relate to the services provided in that period. In determining the total transaction price for disclosure we have estimated the amount of future variable 
consideration for the contract duration described above. 

IFRS 15 requires estimates of future variable consideration to adopt a conservative amount that is “highly probable” to become due. In respect of 
agreements that are already operating, we have reached our constrained estimate by assuming 90.0% of FY18 performance. This estimate excludes 
potential benefits from both indexation and future revenue growth from capacity improvements and the continued channel shift to online in the 
industry. It also considers potential risks from new entrants to the online fulfilment market as it continues to grow and the competitive nature of the 
grocery market itself which could have an adverse effect on volumes. 

Although for most Solutions contracts there is the possibility that the customer will add capacity in the form of additional modules in existing CFCs or 
additional CFCs in new locations, which would lead to increased revenue, this has been excluded from the calculation of the estimated transaction price.

Taken together we therefore consider that this approach represents a suitably conservative view of future estimated revenue in the disclosures of 
unsatisfied obligations as required by IFRS 15.

For each Solutions contract an assessment has been made by the Group as to whether there is a significant finance benefit arising from the timing of 
payments required from the customer. Judgement is required to choose an appropriate interest rate used in the assessment and to set a reasonable 
threshold for determining whether any finance benefit is significant. 

Allocation of Transaction Prices to Performance Obligations
Single component contracts have a single performance obligation and the whole transaction price is assigned to that single deliverable. Multiple 
component contracts will have more than one obligation, each with its own contract duration as judged by management. Each contract clearly states 
the fees relating to each component. This provides management with a basis for allocation of the calculated transaction price to the performance 
obligations as required by the standard in proportion to their relative revenue value in the contract.

Revenue Recognition
For each performance obligation and its allocated transaction price, recognition of the revenue is made from the point at which the customer starts 
to benefit from the services and over the period the services are provided. The nature of the services provided, that is the ability to fulfil online grocery 
orders, represents equal value to the customer every day that the service is provided. This uniformity of value to the customer over time has led the 
Group to the decision that the most appropriate way of measuring the satisfaction of obligations is to use a straight-line time-elapsed basis. IFRS 15 
defines this as an “output method” which recognises revenue by reference to the value to the customer. 

Judgement is applied in relation to contract and customer lives as typically contracts have no end date. Depending on the expected contract life, the 
amount and timing of revenue recognised may be different in the relevant accounting periods. As the Group has not yet launched a CFC internationally, 
the Directors have limited relevant historical information on which to base their assumptions. Therefore, in making their judgements, the Directors 
have considered qualitative and quantitative reasonable and supportable information such as market evidence and certain clauses contained within 
Solutions contracts.

Contract Modifications
The Group’s contracts may be amended for changes to specifications and requirements. Contract modifications exist when the amendment either 
creates new or changes the existing enforceable rights and obligations. The effect of a contract modification on the transaction price and the Group’s 
measure of progress for the performance obligation to which it relates, is recognised as an adjustment to revenue in one of the following ways:

a.  prospectively as an additional separate contract;

b.  prospectively as a termination of the existing contract and creation of a new contract;

c.  as part of the original contract using a cumulative catch-up; or

d.  as a combination of b. and c.

For contracts for which the Group has decided there is a series of distinct goods and services that are substantially the same and have the same pattern 
of transfer where revenue is recognised over time, the modification will always be treated under a. or b.

The facts and circumstances of any contract modification are considered individually as the types of modifications will vary contract by contract and may 
result in different accounting outcomes. 

Judgement is applied in relation to the accounting for such modifications where the final terms or legal contracts have not been agreed prior to the 
period end as management needs to determine if a modification has been approved and if it either creates new or changes existing enforceable rights 
and obligations of the parties. Depending upon the outcome of such negotiations, the timing and amount of revenue recognised may be different in the 
relevant accounting periods. Modification and amendments to contracts are undertaken via an agreed formal process. For example, if a change in scope 
has been approved but the corresponding change in price is still being negotiated, management uses its judgement to estimate the change to the total 
transaction price. Importantly, any variable consideration is only recognised to the extent that it is highly probable that no revenue reversal will occur.

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Notes to the Consolidated Financial Statements
Continued

2.1 Loss Before Tax Continued
Contract Costs and Liabilities 
As a result of the contracts into which the Group enters with its clients, a number of different assets and liabilities are recognised on the Group’s Balance 
Sheet. These include but are not limited to:
 − property, plant and equipment;
 − intangible assets;
 − costs to obtain contracts;
 − contract liabilities.

Incremental Costs of Obtaining a Contract
These are costs that are incurred to obtain a contract with a customer that would not have been incurred if the contract had not been obtained. Costs 
to obtain a contract that would have been incurred regardless of whether the contract was obtained or not shall be recognised as an expense when 
incurred, unless those costs are explicitly chargeable to the customer regardless of whether the contract is obtained.

The incremental costs of obtaining a contract with a customer are recognised as an asset if they are expected to be recoverable.

Utilisation, Derecognition and Impairment of Costs to Obtain a Contract
Incremental costs to obtain a contract are amortised on a basis that is consistent with the transfer to the customer of the goods or services to which the 
asset relates.

Incremental costs to obtain a contract are derecognised either when they are disposed of or when no further economic benefits are expected to flow 
from their use or disposal. 

Management is required to determine the recoverability of contract-related assets within property, plant and equipment, intangible assets, capitalised 
costs to obtain a contract, accrued income and trade receivables. At each reporting date, the Group determines whether or not the capitalised costs 
to obtain a contract are impaired by comparing the carrying amount of the asset to the remaining amount of consideration that the Group expects to 
receive less the costs that relate to providing services under the relevant contract. In determining the estimated amount of consideration, the Group 
uses the same principles as it does to determine the contract transaction price, except that any constraints used to reduce the transaction price will be 
removed for the impairment test.

Contract Liabilities
The Group’s customer contracts include a diverse range of payment schedules dependent upon the nature and type of goods and services being 
provided. The Group often agrees payment schedules at the inception of long-term contracts under which it receives payments throughout the term 
of the contracts. These payment schedules may include performance-based payments or progress payments as well as regular monthly or quarterly 
payments for ongoing service delivery. Payments for transactional goods and services may be at delivery date, in arrears or part payment in advance. 
Where payments made (or when the Group has an unconditional right to payment) are greater than the revenue recognised at the period end date, 
the Group recognises a contract liability. Where payments made are less than the revenue recognised at the period end date, and the Group has an 
unconditional right to payment, the Group recognises accrued income for this difference.

Cost of Sales
Cost of sales represents the cost of groceries and other products the Group sells, any associated licence fees which are driven by the volume of sales 
of specific products or product groups, including the branding and sourcing fees payable to Waitrose, adjustments to inventory and charges for 
transportation of goods from a supplier to a CFC.

Commercial Income
The Group continues to have agreements with suppliers whereby promotional allowances and volume-related rebates are received in connection with  
the promotion or purchase of goods for resale from those suppliers. The allowances and rebates are included in cost of sales. For the 52 weeks ended  
1 December 2019, promotional allowances represent 84% (2018: 80%) of commercial income, with volume-related rebates representing 16% (2018: 20%).

Promotional Allowances
Cost of sales includes monies received from suppliers in relation to the agreed funding of selected items that are sold by the Group on promotion, and 
these are recognised once the promotional activity has taken place in the period to which it relates on an accruals basis. The estimates required for this 
source of income are limited because the time periods of promotional activity, in most cases, are less than one month and the invoicing for the activity 
occurs on a regular basis shortly after the promotions have ended.

Volume-Related Rebates
At the period end the Group is required to estimate supplier income due from annual agreements for volume rebates, which span the period end date. 
Estimates are required due to the fact that confirmation of some amounts due is often only received three to six months after the period end. Where 
estimates are required, these are based on current performance, historical data for prior periods and a review of significant supplier contracts. A material 
amount of this income is received from third parties via the Group’s supply agreement with Waitrose. The estimates for this income are prepared 
following discussions with Waitrose throughout the period and are reviewed regularly by senior management.

Uncollected Commercial Income
Uncollected commercial income at the Balance Sheet date is classified within trade and other receivables. Where commercial income has been earned, 
but not invoiced at the Balance Sheet date, the amount is recorded in accrued income.

Other Income
Other income comprises the fair value of consideration received or receivable for advertising services provided by Ocado to suppliers and other third parties 
on the Webshop, commission income, rental income, sublease payments receivable and amounts receivable not in the ordinary course of business. Income 
for advertising services is recognised over the particular time period for which the service is provided on an accruals basis. An adjustment is made at the 
period end to accrue for the amount of income in relation to campaigns that may span the period end; however, such adjustments are not typically material.

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2.1 Loss Before Tax Continued
Employee Benefits
The Group contributes to the personal pension plans of its staff through two pension plans: a defined contribution Group personal pension, which is 
administered by Legal & General, and a defined contribution Money Purchase Scheme administered by People’s Pensions. Legacy employer contributions  
to the schemes are calculated as a percentage of salary based on length of scheme membership. From October 2017 new members to the scheme are 
enrolled into a matching contribution structure. Contributions are charged to the Income Statement in the period to which they relate.

Distribution Costs
Distribution costs consist of all the costs incurred, excluding product costs, to the point of sale. In most cases, this is the customer’s home. This includes 
the payroll-related expenses for the picking, dispatch and delivery of products sold to the point of sale, the cost of making those deliveries, including 
fuel, tolls, maintenance of vehicles, the operating costs of the properties required for the picking, dispatch and onward delivery operations and all 
associated depreciation, amortisation and impairment charges, call centre costs and payment processing charges. These include costs incurred on 
behalf of Morrisons which are subsequently recharged.

Administrative Expenses
Administrative expenses consist of all IT costs, advertising and marketing expenditure (excluding vouchers), share-based payment costs, employment 
costs of all central functions, which include board, legal, finance, human resources, marketing and procurement, rent and other property-related costs 
for the head office, all fees for professional services and the depreciation, amortisation and impairment associated with IT equipment, software, fixtures 
and fittings. These include costs incurred on behalf of Morrisons which are subsequently recharged.

Exceptional Items 
Exceptional items, as disclosed on the face of the Consolidated Income Statement, are items that due to their material and/or non-recurring nature 
have been classified separately in order to draw them to the attention of the reader of the financial statements and to avoid distortion of underlying 
performance. This facilitates comparison with prior periods to assess trends in financial performance more readily. The Group applies judgement in 
identifying the significant non-recurring items of income and expense that are recognised as exceptional.

The Group has adopted a three-columned approach to the Consolidated Income Statement to aid clarity and allow users of the financial statements  
to understand more easily the performance of the underlying business and the impact of one-off events.

The Group believes this format is useful as it highlights non-recurring items, such as the costs relating to a warehouse fire, corporate reorganisation  
and restructuring costs, profit or loss on disposal of operations, impairment of assets and any material costs outside the normal course of business.

2.2 Segmental Reporting
The Group’s principal activities are grocery retailing and the development and monetisation of Intellectual Property (“IP”) and technology used for online 
grocery retailing, fulfilment and logistics and services in the UK. The Group is not currently reliant on any major customer for 10% or more of its revenue.

In accordance with IFRS 8 “Operating Segments”, an operating segment is defined as a business activity whose operating results are reviewed by the 
chief operating decision-maker (“CODM”), for which discrete information is available. Operating segments are reported in a manner consistent with the 
internal reporting provided to the CODM, as required by IFRS 8. The CODM, who is responsible for allocating resources and assessing performance of the 
operating segments, has been identified as the Executive Directors. 

The separation of Ocado’s Retail and Logistics operations into distinct business units and the creation of the joint venture with M&S have led to changes 
in how the management team reports and manages performance. The Group has determined it now has three reportable segments: Retail, UK Solutions 
and International Solutions. The 2019 segmental disclosures have been prepared to reflect this structure for the full year, with the 2018 comparatives 
re-presented on this basis. 

The Retail segment provides online grocery and general merchandise offerings to customers within the United Kingdom, and comprises the Ocado 
Retail joint venture. The UK Solutions segment provides the IT platform, CFCs and logistics for customers in the United Kingdom (Morrisons and Ocado 
Retail). The International Solutions segment provides end-to-end online retail solutions to corporate customers outside the United Kingdom. In order to 
reconcile segmental revenues and EBITDA A  with the Group’s revenue and EBITDA A  two other headings are used: “Other” represents revenue and costs 
which do not relate to any of the three segments; “Group Eliminations” relates to revenue and costs arising from intra-Group transactions.

The Board assesses the performance of all segments on the basis of EBITDA A . EBITDA A , as reported internally by segment, is the key measure utilised in 
assessing the performance of operating segments within the Group. 

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The accounting policies of the segments are the same as those for the Group as a whole. Any transactions between the business segments are subject  
to normal commercial terms and market conditions. Segmental results and assets include items directly attributable to a segment as well as those that 
can be allocated on a reasonable basis.

Segmental Revenue and EBITDA A
2018
Segmental revenue A
Segmental EBITDA A
2019
Segmental revenue A
Segmental EBITDA A

Retail
£m

UK Solutions
£m

1,466.6
30.1

1,617.5
35.0

541.1
67.5

583.2
84.8

International 
Solutions
£m

0.5
(28.4)

0.5
(62.1)

Other
£m

9.2
(9.7)

9.8
(14.4)

Group 
Elimination
£m

(418.6)
–

(454.4)
–

Total
£m

1,598.8
59.5

1,756.6
43.3

(1)  Revenue and EBITDA A   for the prior period have been re-presented to reflect the change in reportable segments during the period.

No measure of total assets and total liabilities is reported for each reportable segment, as such amounts are not regularly provided to the chief operating 
decision-maker.

A  See Alternative Performance Measures on pages 227 and 228.

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Notes to the Consolidated Financial Statements
Continued

2.3 Revenue from Contracts with Customers
Disaggregation of Revenue from Contracts with Customers
Set out below is the disaggregation of the Group’s revenue from contracts with customers:

Segmental Revenue 
Retail 
UK Solutions
International Solutions
Other
Group Eliminations

Timing of Revenue Recognition
At a point in time
Over time

Contract Balances

Trade receivables
Contract assets
Contract liabilities

Analysis of total contract assets:

Current
Non-current

52 Weeks
Ended 
1 December
2019
£m
1,617.5
583.2
0.5
9.8
(454.4)
1,756.6

52 Weeks 
Ended
2 December
2018
£m
1,466.6
541.1
0.5
9.2
(418.6)
1,598.8

1,626.4
130.2
1,756.6

1,475.8
123.0
1,598.8

Notes
3.10

1 December 
 2019
£m
12.3
0.4
(191.8)

2 December
2018
 £m
8.6
–
(115.2)

3 December
2017
 £m
8.6
–
(49.7)

1 December 
 2019
£m
0.1
0.3
0.4

2 December
2018
 £m
–
–
–

3 December
2017
 £m
–
–
–

The contract assets represent Solutions revenue recognised in the Consolidated Income Statement, but net yet invoiced.

Significant changes in the contract assets balance during the period are as follows:

At the beginning of the period
Recognised as revenue
At the end of the period 

Analysis of total contract liabilities:

Current
Non-current

52 Weeks 
Ended
1 December 
 2019
£m
–
0.4
0.4

52 Weeks 
Ended
2 December 
 2018
£m
–
–
–

1 December 
 2019
£m
(5.1)
(186.7)
(191.8)

2 December
2018
 £m
(6.6)
(108.6)
(115.2)

3 December
2017
 £m
(4.7)
(45.0)
(49.7)

The contract liabilities primarily relate to the advance consideration received from customers for Solutions contracts, for which revenue is recognised as 
the performance obligation is satisfied.

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2.3 Revenue from Contracts with Customers Continued
Significant changes in the contract liabilities balance during the period are as follows:

At the beginning of the period
Increase due to cash received
Recognised as revenue
At the end of the period 

Set out below is the amount of revenue recognised from: 

Amount included in the contract liabilities at the beginning of the period

52 Weeks 
Ended
1 December 
 2019
£m
(115.2)
(79.5)
2.9
(191.8)

52 Weeks 
Ended
2 December 
 2018
£m
(49.7)
(70.2)
4.7
(115.2)

52 Weeks
Ended 
1 December
2019
£m
2.9

52 Weeks
Ended 
2 December
2018
£m
4.7

The transaction price allocated to the remaining performance obligations (unsatisfied or partially unsatisfied) is as follows:

Within one year
Between one and five years
More than five years
Total transaction price

1 December 
 2019
£m
114.5
1,004.9
3,308.8
4,428.2

2 December 
 2018
£m
112.0
833.4
2,135.6
3,081.0

Total transaction price includes £1,824.0 million (2018: £1,736.3 million) in respect of potential revenues in relation to the recovery of costs that are 
expected to be incurred in existing Solutions contracts.

The amounts disclosed above in respect of unsatisfied and partially unsatisfied performance obligations do not include estimates of any amounts that 
will arise if the customer continues to receive services beyond our estimate of the contract term. In addition, they are reduced, during the contract term, 
so as to limit our estimate of future variable amounts to a conservative amount that is “highly probable”. For additional information in respect of key 
judgements, please refer to note 2.1. The figures disclosed do not include any incremental amounts in relation to CFCs and other solutions to which a 
customer is not yet committed. However, they do include any amounts that are payable by the customer irrespective of whether an option for future 
CFCs and other solutions is exercised (e.g. amounts that are equivalent to a non-refundable deposit).

Costs to Obtain Contracts

At the beginning of the period
Additions
At the end of the period

52 Weeks
Ended 
1 December
2019
£m
0.8
–
0.8

52 Weeks
Ended 
2 December
2018
£m
–
0.8
0.8

Management expects that the incremental costs of obtaining contracts (i.e. sales bonuses) are recoverable. The Group therefore capitalises them as costs 
to obtain contracts. 

These capitalised costs will be amortised over the period of transferring goods or services to the customer.

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2.4 Other Income
Other income comprises:

Media and other income
Exceptional insurance income
Rental income
Other income

52 Weeks
Ended 
1 December
2019
£m
70.6
23.8
13.3
107.7

52 Weeks
Ended 
2 December
2018
£m
58.5
–
13.4
71.9

Stock Code: OCDO 

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Notes to the Consolidated Financial Statements
Continued

2.5 Operating Expenses
Operating expenses include:

Cost of inventories recognised as an expense
Employment costs
Amortisation expense
Depreciation of property, plant and equipment
Depreciation of right-of-use assets
Impairment of property, plant and equipment included in distribution costs
Impairment of intangible assets included in administrative expenses
increase/(decrease) in provision for impairment of receivables
Research and development costs
Operating lease rentals:
– Land and buildings
Net foreign exchange movements

During the period, the Group paid the following to its auditor:

Notes

2.6
3.2
3.3
3.4
3.3
3.2
3.10

Fees payable to the Company’s auditor and its associates for the audit of the Company’s annual financial statements
Fees payable to the Company’s auditor and its associates for the audit of the Company’s subsidiaries
Other fees payable for statutory audit services
Total audit fees
Audit-related assurance services
– ISRE 2410 services
Other assurance services:
– Transaction support services required by regulation
– Other transaction support services
– Agreed upon assurance services
Total non-audit fees

52 Weeks
Ended 
1 December
2019
£m
1,145.8
383.0
37.3
46.0
50.4
0.6
1.8
0.7
0.1

52 Weeks
Ended 
2 December
2018
£m
1,035.5
319.7
27.1
63.3
–
0.5
0.4
(1.1)
–

0.7
0.4

20.9
0.1

52 Weeks
Ended 
1 December
2019
£’000
80
718
70
868

52 Weeks
Ended 
2 December
2018
£’000
75
356
25
456

50

70
265
30
415
1,283

39

–
–
–
39
495

The Audit Committee considered that certain non-audit services relating to the part-disposal of Ocado Retail should be provided by  the external auditor 
because its existing knowledge of the business made this the most efficient and effective way for these services to be performed.

2.6 Employee Information
Employment costs during the financial period were as follows:

Wages and salaries
Social security costs
Other pension costs
Share-based payment expense(1)
Total gross employment costs
Staff costs capitalised as intangible assets 
Staff costs capitalised as property, plant and equipment
Total employment cost
Average monthly number of employees (including Executive Directors) by function
Operational staff
Support staff

Notes

3.2
3.3

52 Weeks
Ended 
1 December
2019
£m
403.2
37.3
12.1
24.2
476.8
(70.2)
(23.6)
383.0

52 Weeks
Ended 
2 December
2018
£m
337.8
29.8
7.7
13.1
388.4
(51.5)
(17.2)
319.7

12,406
2,738
15,144

11,199
2,253
13,452

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(1)  Included in the share-based payment expense is the IFRS 2 equity-settled charge of £12.8 million (2018: £6.1 million) and an additional provision of £11.4 million (2018: £7.0 million) 
for the payment of amounts due to participants in the Cash LTIP and for the payment of employer’s National Insurance contributions on certain employee incentive schemes.

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2.7 Exceptional Items 

Andover CFC
– Write-off of property, plant and equipment
– Write-off of intangible assets
– Loss of inventory
– Insurance reimbursement
– Other exceptional costs
Loss on disposal of Marie Claire Beauty Limited (“Fabled”)
Costs on creation of joint venture with Marks & Spencer
Litigation costs
Other exceptional costs

52 Weeks
Ended 
1 December
2019
£m

52 Weeks
Ended 
2 December
2018
£m

96.9
2.1
5.5
(23.8)
7.3
1.1
3.4
1.3
0.3
94.1

–
–
–
–
–
–
–
0.1
–
0.1

Andover CFC
In February 2019 a fire destroyed the Andover CFC, including the building, machinery and all inventory held on site. The Group has comprehensive 
insurance and claims have been formally accepted by the insurers. 

Write-Off of Property, Plant and Equipment and Intangible Assets
Property, plant and equipment with a net book value of £96.9 million was destroyed or damaged to the extent that no amount is expected to be recoverable. 
Where amounts are expected to be recovered, for example through scrap proceeds, those assets are impaired to that recoverable amount. Intangible assets 
with a net book value of £2.1 million were written off as it was determined these costs were specific to the Andover location and infrastructure.

Loss of Inventory
Inventory held at cost of £5.5 million was destroyed by the fire. 

Other Exceptional Costs
These include, but are not limited to, temporary costs of transporting employees to other warehouses to work, professional fees relating to the insurance 
claims process, reimbursement of employees’ personal assets that were destroyed and redundancy costs.

Insurance Reimbursement
This includes insurance reimbursements for the retail price of destroyed inventory and other incremental costs plus a portion of business interruption 
losses. The reimbursement has been presented within “other income”. A portion of reimbursements has been received and recorded as deferred income. 
This will be released to profit or loss in the future as the rebuilding costs of the CFC are incurred.

The Group expects to receive further insurance reimbursements in respect of reconstruction costs and business interruption losses. Claim negotiations 
are ongoing and the Group has not included any further amount in respect of these reimbursements as the likely insurance proceeds cannot be 
quantified accurately at this point. Income will be recognised in the future as the rebuilding costs of the CFC are incurred.

Disposal of Fabled
On 8 July 2019 the Group sold Fabled, its wholly-owned subsidiary, to Next Holdings Limited for a nominal upfront payment and an earn-out based on its 
sales in each of the four years ending January 2021–2024, with a minimum guaranteed payment of £3.0 million. At the time of the sale, the fair value  
of the consideration was determined to be £15.5 million, resulting in a profit on disposal of £8.8 million. At 1 December 2019 the fair value was re-
estimated to be £5.6 million. The loss of £9.9 million has been deducted from the profit on disposal, creating a loss of £1.1 million. The consideration 
receivable has been recognised as a financial asset at fair value through profit or loss (see note 3.5). In January 2020 £2.9 million was received by Ocado 
as an initial payment of the consideration.

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Consideration received:
Cash
Fair value of contingent consideration
Total disposal consideration
Less: carrying amount of net assets sold
Less: transaction fees
Loss on disposal

52 Weeks
Ended 
1 December
2019
£m

–
5.6
5.6
(6.3)
(0.4)
(1.1)

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Notes to the Consolidated Financial Statements
Continued

2.7 Exceptional Items Continued
The carrying amounts of Fabled’s assets and liabilities as at the date of sale were:

Property, plant and equipment
Trade and other receivables
Inventories
Cash and cash equivalents
Total assets
Trade and other payables
Total liabilities
Net assets

8 July 2019
£m
1.2
2.0
6.2
0.3
9.7
(3.4)
(3.4)
6.3

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Joint venture with Marks & Spencer (“M&S”)
In August 2019 the Group completed the creation of a new 50:50 joint venture with M&S. The joint venture comprises Ocado’s grocery retail business in 
the United Kingdom supported by a new partnership for Solutions services underpinned by Ocado Smart Platform and the provision of branding and 
sourcing from M&S. M&S products will be available on Ocado.com by September 2020, replacing Ocado’s current sourcing agreement with Waitrose 
Limited. M&S has paid Ocado £562.5 million cash upfront and has agreed to a deferred cash payment of £187.5 million five years after completion 
dependent on the satisfaction of certain financial and operational conditions. The difference between the fair value of the identifiable net assets of 
Ocado Retail and the fair value of the consideration received has been recognised directly in equity and attributed to the owners of the Group (see note 
5.2). The contingent consideration receivable has been recognised as a financial asset at fair value through profit or loss (see note 3.5).

While certain costs relating to the transaction are permitted to be accounted for directly within equity, there are others that do not meet the requirements and 
as a result have been reported as exceptional costs. These include, but are not limited to, legal fees for advice relating to TUPE regulations, contractors’ fees 
incurred relating to transitional arrangements and accelerated share-based payment expenses for those employees who transferred to the new joint venture.

Litigation Costs
The Group has made a claim for damages and for injunctive relief against Jonathan Faiman, Jonathan Hilary and Project Today Holdings Limited, a 
software and online fulfilment company trading under the name T0day, because of the theft and unlawful use of the Group’s Intellectual Property (“IP”). 
The Group believes strongly in the merit of its case. Ocado’s IP is its greatest asset and represents a significant portion of the Group’s value. It has spent 
the last 20 years developing its IP, technology and know-how. The Group relishes fair competition, but vigorously protects its IP and challenges any 
individual or organisation that uses information obtained illegally, whether directly or indirectly. Management is determined to protect its stakeholders’ 
interests.

Legal and other costs have been incurred to recover the stolen items and seek compensation.

There were no material tax effects arising from exceptional items. For cash flow effects from exceptional items, refer to the Consolidated Statement of 
Cash Flows on page 155.

2.8 Income Tax
Accounting Policies
The tax charge for the period comprises current and deferred tax. Tax is recognised in the Consolidated Income Statement, except to the extent that it 
relates to items recognised in other comprehensive income or directly in equity, in which case the tax is also recognised in other comprehensive income 
or directly in equity respectively.

Current Tax
Current tax is the expected tax payable on the taxable income for the period, calculated using tax rates enacted by the Balance Sheet date. Management 
periodically evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject to interpretation. It establishes 
provisions where appropriate on the basis of amounts expected to be paid to the tax authorities.

Deferred Tax
Deferred tax is recognised using the Balance Sheet liability method on temporary differences arising between the tax base of assets and liabilities and 
their carrying amount in the financial statements. Deferred tax is calculated at the tax rates that have been enacted or substantively enacted by the 
Balance Sheet date and are expected to apply when the related deferred tax asset is realised or the deferred tax liability is settled. Deferred income tax is 
provided on temporary differences arising on investments in subsidiaries, except where the timing of reversal of the temporary differences is controlled 
by the Group and it is probable that the temporary difference will not reverse in the foreseeable future.

Deferred tax assets are recognised only to the extent that it is probable that future taxable profits will be available against which the temporary 
differences can be utilised. Recognition, therefore, involves judgement regarding the prudent risk-adjusted forecasting of future taxable profits of the 
business and in applying an appropriate risk adjustment factor. The final outcome of some of these items may give rise to material profit and loss and/
or cash flow variances. At the Balance Sheet date, management forecast that the Group would generate future taxable profits against which existing tax 
losses could be relieved. The carrying amount of deferred tax assets is reviewed at each Balance Sheet date.

Deferred tax assets and liabilities are offset against each other when there is a legally enforceable right to offset current tax assets against current tax 
liabilities and it is the intention to settle these on a net basis.

Research and Development Expenditure Credit
The Group takes advantage of the incentives offered under the UK’s Research and Development Expenditure Credit (“RDEC”) regime to claim a credit 
for the Group’s significant expenditure on qualifying research and development. As enacted in the Finance Bill 2017-18, the credit due to the Group 
is equal to 12.0% of the Group’s qualifying expenditure. The Group continues to utilise the additional benefits from the scheme in light of the Group’s 
commitment to its innovative technology and software.

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2.8 Income Tax Continued
During the period the Group claimed a credit of £4.1 million for the 52 weeks ended 2 December 2018 (2018: £3.0 million for the 53 weeks ended  
3 December 2017).

Future Changes to Tax Legislation
The Group undertakes regular reviews in order to ensure its ongoing compliance with current and future proposed changes to United Kingdom tax 
legislation. The Group has undertaken a review of the Group’s activities in light of the OECD’s Base Erosion and Profit Shifting (“BEPS”) publications  
and does not foresee any significant impact on the Group’s effective tax rate resulting from the proposed changes in the short to medium term.

The Group’s future tax charge, and effective tax rate, could be affected by several factors including tax reform in countries around the world, including any 
arising from the OECD’s or European Commission’s work on the taxation of the digital economy and European Commission initiatives such as the anti-tax 
avoidance directive.

We do not anticipate any significant impact on our future tax charge, liabilities or assets, as a result of the triggering of Article 50(2) of the Treaty on 
European Union but cannot rule out the possibility that, for example, a failure to reach satisfactory arrangements for the United Kingdom’s future 
relationship with the European Union could have an impact on such matters. We continue to monitor developments in this area.

Income Tax — Income Statement

Recognised in the Consolidated Income Statement
Current tax:
UK Corporation Tax on profits for the period
Overseas corporation tax on profits for the period
Adjustments in respect of prior periods
Total current tax
Deferred tax:
Overseas deferred tax on profits for the period
Origination and reversal of temporary differences
Total deferred tax
Income tax (credit)/charge

52 Weeks
Ended 
1 December
2019
£m

52 Weeks 
Ended
2 December 
2018
£m

–
0.5
–
0.5

–
(3.2)
(3.2)
(2.7)

–
–
0.1
0.1

0.4
–
0.4
0.5

The tax on the Group’s loss before tax differs from the theoretical amount that would arise using the effective tax rate applicable to profits of the Group as follows:

Loss before tax
Effective tax charge at the UK tax rate of 19% (2018: 19%)
Effect of:
Losses arising in period on which no deferred tax is recognised
Permanent differences
Differences in overseas tax rates
Temporary differences on which no deferred tax is recognised
Prior period adjustments
Income tax (credit)/charge for the period

Income Tax — Balance Sheet
Movement in the deferred tax asset is as follows:

As at 3 December 2017
Recognised through the Consolidated Income Statement
As at 2 December 2018
Recognised through the Consolidated Income Statement
As at 1 December 2019

52 Weeks
Ended 
1 December
2019
£m
(214.5)
(40.8)

52 Weeks 
Ended
2 December 
2018
£m
(44.4)
(8.4)

10.7
(15.0)
(0.1)
42.5
–
(2.7)

Tax Losses
Carried 
Forward
£m
14.3
(4.8)
9.5
13.0
22.5

Other 
Short-Term 
Timing 
Differences
£m
–
7.1
7.1
(2.4)
4.7

(2.0)
(8.3)
–
19.1
0.1
0.5

Total
£m
14.3
2.3
16.6
10.6
27.2

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The Finance Act 2016 included legislation to reduce the main rate of UK Corporation Tax from 19.0% to 17.0% from 1 April 2020. Deferred tax has been 
provided at the rate at which the deferred tax asset is expected to be utilised. 

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Notes to the Consolidated Financial Statements
Continued

2.8 Income Tax Continued
Movement in the unrecognised deferred tax asset is set out below:

As at 3 December 2017
Potential movement in the period unrecognised through:
– Consolidated Income Statement
As at 2 December 2018
Effect of change in UK Corporation Tax rate
Potential movement in the period unrecognised through:
– Consolidated Income Statement
As at 1 December 2019

Tax Losses
Carried
Forward
£m
20.9

Accelerated
Capital
Allowances
£m
22.7

Other 
Short-Term 
Timing
Differences
£m
(3.1)

13.7
34.6

(8.7)
25.9

(2.3)
20.4

18.6
39.0

4.1
1.0

–
1.0

Total
£m
40.5

15.5
56.0

9.9
65.9

As at 1 December 2019 the Group had approximately £284.7 million of unutilised tax losses (2018: approximately £256.4 million) available to offset 
against future profits. A deferred tax asset of £22.5 million (2018: £9.5 million) has been recognised in respect of £132.4 million (2018: £55.9 million) of 
such losses, the recovery of which is supported by the expected level of future profits of the Group. The recognition of the deferred tax asset is based on 
forecast operating results calculated in approved business plans and a review of tax planning opportunities. 

No deferred tax asset has been recognised in respect of the remaining losses on the basis that their future economic benefit is uncertain given the 
unpredictability of future profit streams. All tax losses, both recognised and unrecognised, can be carried forward indefinitely.

Management has concluded that there is sufficient evidence for the recognition of the deferred tax asset of £27.2 million (2018: £16.6 million).

Movement in the recognised deferred tax liability is set out below:

As at 3 December 2017
Recognised through the Consolidated Income Statement
As at 2 December 2018
Recognised through the Consolidated Income Statement
As at 1 December 2019

Accelerated  
Capital  
Allowances
£m
(7.0)
(1.9)
(8.9)
(7.4)
(16.3)

For the period ended 1 December 2019 the Group has recognised a deferred tax liability of £16.3 million (2018: £8.9 million). Of this amount, £16.3 million 
(2018: £8.8 million) is in respect of intangible assets that management assessed as qualifying for research and development Corporation Tax relief. 
The timing of the tax deductions in respect of expenditure incurred on these assets differs from the amortisation profile of the assets giving rise to the 
deferred tax liability. This liability will be unwound over the useful lives of the assets. 

2.9 Loss Per Share
Basic loss per share is calculated by dividing the loss attributable to equity holders of the Company by the weighted average number of ordinary shares 
in issue during the period, excluding ordinary shares held pursuant to the Group’s Joint Share Ownership Scheme (“JSOS”), and linked jointly-owned 
equity (“JOE”) awards under the Value Creation Plan (“VCP”), which are accounted for as treasury shares.

Diluted loss per share is calculated by adjusting the weighted average number of ordinary shares outstanding to assume conversion or vesting of all 
dilutive potential shares. The Company has four classes of instruments that are potentially dilutive: share options, share interests held pursuant to the 
Group’s JSOS, linked JOE awards under the VCP and shares under the Group’s staff incentive plans.

There was no difference in the weighted average number of shares used for the calculation of basic and diluted loss per share as the effect of all 
potentially dilutive shares outstanding was anti-dilutive.

Basic and diluted loss per share have been calculated as follows:

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Weighted average number of shares at the end of the period

Loss attributable to the owners of the Company

Basic and diluted loss per share

52 Weeks
Ended 
1 December
2019
Million
725.7

52 Weeks 
Ended
2 December 
2018
Million
655.4

£m
(213.1)

pence
(29.37)

£m
(44.9)

pence
(6.85)

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Section 3 — Assets and Liabilities
3.1 Business Combinations
Accounting Policies
Business Combinations
The acquisition method of accounting is used for the acquisition of subsidiaries. The cost of the acquisition is measured at the aggregate fair value of 
the consideration given. The acquiree’s identifiable assets, liabilities and contingent liabilities that meet the conditions for recognition under IFRS 3 
“Business Combinations” are recognised at their fair values at the date the Group assumes control of the acquiree.

Acquisition-related costs are recognised in the Consolidated Income Statement as incurred.

Where applicable, the consideration for the acquisition includes any asset or liability resulting from a contingent consideration arrangement measured 
at fair value at the date control is achieved. Subsequent changes in such fair values are adjusted against the cost of acquisition where they qualify 
as measurement period adjustments. All other subsequent changes in the fair value of contingent consideration classified as an asset or liability are 
accounted for in accordance with relevant IFRS Standards.

On 7 June 2019 the Group acquired 64.1% of the issued share capital of Jones Food Company Limited, a non-listed company based in England and 
specialising in vertical farming, thereby obtaining control over it. The acquisition was made to allow access to advanced growing technology that will 
enable the Group to offer the freshest and most sustainable produce, with delivery to a customer’s kitchen possible within an hour of it being picked, 
complementing the Group’s existing businesses. 

The Group has elected to measure the non-controlling interest in Jones Food Company as the proportionate share of its interest in Jones Food 
Company’s identifiable net assets.

Assets Acquired and Liabilities Assumed
The fair values of the identifiable assets and liabilities of Jones Food Company as at the date of acquisition were:

Assets
Property, plant and equipment
Trade and other receivables
Cash and cash equivalents

Liabilities
Trade and other payables
Total identifiable net assets at fair value
Consideration transferred
Add: non-controlling interest (35.9% of net assets)
Less: fair value of identifiable net assets
Goodwill

Analysis of cash flows on acquisition
Transaction costs of the acquisition (included in cash flows from operating activities)
Net cash acquired with the subsidiary (included in cash flows from investing activities)
Cash paid
Net cash flow on acquisition

Fair Value 
Recognised 
on 
Acquisition
£m

5.5
0.1
1.0
6.6

(0.5)
6.1
8.6
2.2
(6.1)
4.7

Cash Flow on 
Acquisition
£m
(0.1)
1.0
(8.6)
(7.7)

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The acquisition of Jones Food Company was settled in cash amounting to £8.6 million. Transaction costs of £0.1 million were expensed and are included 
in administrative expenses.

The goodwill of £4.7 million is primarily related to the skills and expertise of Jones Food Company’s workforce and expectations of growth. Goodwill is 
allocated entirely to the Other segment and is not expected to be deductible for tax purposes.

From the date of acquisition, Jones Food Company contributed revenue of £0.1 million and a loss of £1.1 million to the Group’s results. If the acquisition 
had occurred at the beginning of the period, the Group estimates that consolidated revenue would have been £0.1 million and consolidated loss before 
tax would have been £1.7 million.

The above numbers are provisional.

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Notes to the Consolidated Financial Statements
Continued

3.1 Business Combinations Continued
Goodwill
The movements in the net carrying amount of goodwill are as follows:

Cost
At 3 December 2017 and 2 December 2018
Acquired through business combination
At 1 December 2019
Accumulated impairment
At 3 December 2017 and 2 December 2018
Impairment loss 
At 1 December 2019
Net book value
At 2 December 2018
At 1 December 2019

Goodwill
£m

–
4.7
4.7

–
–
–

–
4.7

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For the purpose of annual impairment testing, goodwill has been allocated to the Other operating segment.

The acquisition of Jones Food Company  occurred towards the end of the financial year. Management has reconsidered areas such as the skills and 
expertise of the workforce and expectations of future growth, and at the time of writing there were no indicators to suggest that the goodwill has been 
impaired.

Investments in Subsidiaries
Investments in subsidiaries held by the Company are carried at cost less accumulated impairment losses. Goodwill is the excess of consideration 
transferred over the fair value of the identifiable net assets acquired.

There was one (2018: zero) significant investment in new subsidiaries during the 52 weeks ended 1 December 2019, being that in Jones Food Company.

3.2 Other Intangible Assets 
Accounting Policies 
Intangible Assets
Intangible assets, other than goodwill, comprise internally generated assets relating mainly to computer software, and other intangible assets relating 
mainly to externally acquired computer software and assets, and the right to use land. These are carried at cost less accumulated amortisation and any 
recognised impairment loss. Other intangible assets such as externally acquired computer software and software licences are capitalised and amortised 
on a straight-line basis over their useful lives of three to fifteen years. Costs relating to the development of computer software for internal use are 
capitalised once all the development phase recognition criteria of IAS 38 “Intangible Assets” are met. When the software is available for its intended use, 
these costs are amortised in equal annual amounts over the estimated useful life of the software. Amortisation and impairment of computer software or 
licences are charged to administrative expenses in the period in which they arise.

Amortisation of intangible assets is calculated on a straight-line basis from the date on which they are brought into use, is charged to administrative 
expenses, and is calculated based on the useful lives indicated below: 

Internally generated assets 

3–15 years, or the lease term if shorter 

Other intangible assets 

3–15 years, or the lease term if shorter

Right to use land 

The estimated useful economic life, or the lease term if shorter 

Amortisation periods and methods are reviewed annually and adjusted if appropriate.

Cost Capitalisation
The cost of internally generated assets is capitalised as an intangible asset where it is determined by management’s judgement that the ability to 
develop the assets is technically feasible, will be completed, and that the asset will generate economic benefit that outweighs its cost. This is in line 
with the recognition criteria as outlined in IAS 38 “Intangible Assets”. Management determines whether the nature of the projects meets the recognition 
criteria to allow for the capitalisation of internal costs, which include the total cost of any external products or services and labour costs directly 
attributable to development. During the period management has considered whether costs in relation to the time spent on specific software projects 
can be capitalised. Time spent that was eligible for capitalisation included time which was intrinsic to the development of new assets, CFCs and General 
Merchandise Distribution Centres, and the enhancement and efficiency improvements of existing warehouse system capabilities to accommodate 
expanding capacity and scalable opportunities. Time has also been spent continuously implementing and integrating the functionality of the Ocado 
Smart Platform used by the Group’s customers. 

Other development costs that do not meet the above criteria are recognised as expenses as incurred. Development costs previously recognised as an 
expense are not recognised as an asset in a subsequent period.

Research expenditure is recognised as an expense as incurred. These are costs that form part of the intent of gaining new knowledge, which 
management assesses as not satisfying the capitalisation criteria per IAS 38 “Intangible Assets” as outlined above. Examples of research costs include, 
but are not limited to, the following: salaries and benefits of employees assessing and analysing future technologies and their likely viability, and 
professional fees such as marketing costs and the cost of third party consultancy.

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3.2 Other Intangible Assets Continued
In certain circumstances, some assets are ready for use, but are not performing as intended by management. Development costs that relate to the 
enhancement or modifications of existing assets are capitalised until the asset is performing as intended by management. Management assesses the 
capitalisation of these costs by consulting the guidance outlined in IAS 38 “Intangible Assets” and exercises judgement in determining the qualifying 
costs. When unsure if the enhancement or modification costs relate to the development of the asset or are maintenance expenditure in nature, 
management treats the expenditure as if it were incurred in the research phase only in line with IAS 38 guidance.

Internally generated assets consist primarily of costs relating to intangible assets which provide economic benefit independent of other assets, and 
intangible assets that are utilised in the operation of property, plant and equipment. These intangible assets are required for certain tangible assets to 
operate as intended by management. Management assesses each material addition of an internally generated asset and considers whether it is integral 
to the successful operation of a related item of hardware, can be used across a number of applications and therefore whether the asset should be 
recognised as property, plant and equipment. If the asset could be used on other existing or future projects it will be recognised as an intangible asset. 
For example, should an internally generated asset, such as the software code to enhance the operation of existing CFC equipment, be expected to form 
the foundation or a substantial element of future software development, it has been recognised as an intangible asset.

Of the internally generated assets capitalised, 25.2% (2018: 25.0%) relate to asset additions within property, plant and equipment.

Estimation of Useful Life
The charge in respect of periodic amortisation is derived by estimating an asset’s expected useful life and the expected residual value at the end of its life. 
Increasing an asset’s expected life or its residual value would result in a reduced amortisation charge in the Consolidated Income Statement.

The useful life is determined by management at the time the software is acquired and brought into use and is reviewed for appropriateness regularly. For 
computer software licences, the useful life represents management’s view of the expected period over which the Group will receive benefits from the software.

For unique software products developed and controlled by the Group, the life is based on historical experience with similar products as well as 
anticipation of future events which may affect their useful life, such as changes in technology.

Where the right to use land has been granted, the period over which the amortisation is charged is the lower of the estimated useful economic life and 
the lease expiry date.

Impairment of Non-Financial Assets (Including Tangible Assets (Note 3.3))
Those non-financial assets which do not have indefinite useful lives are subject to an annual amortisation or depreciation charge. These assets are 
reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may  exceed its recoverable amount. The 
recoverable amount is the higher of an asset’s fair value less costs to sell, and its value in use. Management makes an assessment based on the current 
usage level and condition of the assets and assesses whether the asset will continue to stay in use for the remainder of its useful life. For the purpose of 
assessing impairment, assets are grouped at the lowest level for which there are separately identifiable cash flows (cash-generating units). 

Non-financial assets that suffered impairment are reviewed for possible reversal of the impairment at the end of each reporting period. When an 
impairment loss is subsequently reversed, the carrying amount of the asset (cash-generating unit) is increased to the revised estimate of its recoverable 
amount, but so that the increased carrying amount does not exceed the carrying amount that would have been determined had no impairment loss 
been recognised for the asset in prior periods. A reversal of an impairment loss is recognised immediately as income.

Given the Group’s current operating structure, the lowest level at which cash flows can reasonably be assessed is at a group of asset level.  
The Group prepares detailed forward projections which are constantly updated and refined. Based on these projections the Board does not consider 
that any further impairment of assets is required, other than that recognised in the Income Statement.

Internally 
Generated
Assets
£m

Other 
Intangible
Assets
£m

Total 
Intangible
Assets
£m

Cost
At 3 December 2017
Additions
Internal development costs capitalised
Disposals
At 2 December 2018
Additions
Internal development costs capitalised
Impairment of Andover CFC (see note 2.7) 
At 1 December 2019
Accumulated amortisation
At 3 December 2017
Charge for the period
Impairment
Disposals
At 2 December 2018
Charge for the period
Impairment
Impairment of Andover CFC (see note 2.7)
At 1 December 2019
Net book value
At 2 December 2018
At 1 December 2019

160.3
–
51.5
(0.4)
211.4
–
70.2
(3.3)
278.3

(68.8)
(23.6)
(0.4)
0.4
(92.4)
(32.6)
(0.6)
1.2
(124.4)

119.0
153.9

27.9
6.8
–
–
34.7
13.6
–
–
48.3

(7.0)
(3.5)
–
–
(10.5)
(4.7)
(1.2)
–
(16.4)

24.2
31.9

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

188.2
6.8
51.5
(0.4)
246.1
13.6
70.2
(3.3)
326.6

(75.8)
(27.1)
(0.4)
0.4
(102.9)
(37.3)
(1.8)
1.2
(140.8)

143.2
185.8

175

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Notes to the Consolidated Financial Statements
Continued

3.2 Other Intangible Assets Continued
Included within intangible assets is capital work-in-progress for internally generated assets of £17.7 million (2018: £10.9 million) and capital work-in-
progress for other intangible assets of £8.3 million (2018: £2.9 million).

The net book value of intangible assets held under lease liabilities is analysed below:

Cost
Accumulated amortisation
Net book value

1 December
2019
£m
14.4
(14.1)
0.3

2 December
2018
£m
14.4
(13.8)
0.6

From 2019 leased assets are presented as a separate line item on the Consolidated Balance Sheet (see note 3.4). Refer to note 1.5 for details about the 
changes in accounting policy.

3.3 Property, Plant and Equipment
Accounting Policies
Property, Plant and Equipment
Property, plant and equipment excluding land is stated at cost less accumulated depreciation and any recognised impairment loss. Cost includes the 
original purchase price of the asset, any costs attributable to bringing the asset to its working condition for its intended use and major spares. An item of 
property, plant and equipment is recognised as an asset if it is probable that future economic benefits associated with the asset will flow to the entity, 
and the cost of the asset can be measured reliably.

Property, plant and equipment represents 20.4% of the total asset base of the Group in 2019 (2018: 41.2%). The estimates and assumptions made 
to determine the carrying value of property, plant and equipment and related depreciation are important to the Group’s financial position and 
performance. Management assesses the estimates and assumptions based on available external information and historical experience.

In determining the cost of property, plant and equipment, certain costs that relate to the intangible element of an asset are separately disclosed within 
intangible assets (see note 3.2). Management exercises judgement in reviewing each material addition of an asset and considers whether the intangible 
asset element can be used for other property, plant and equipment additions in the current or future periods. The Ocado Smart Platform has been 
identified as a standalone intangible asset, because it has been developed and used to deliver the Group’s third and fourth CFCs in Andover and Erith, 
and will be used to provide part of the foundation software for future CFCs. Similarly, the restructuring of the software which manages CFC operations to 
increase modularity has been identified as a separate asset because it will improve software stability for both existing operational CFCs.

Depreciation on items of property, plant and equipment is calculated on a straight-line basis from the date on which the item is brought into use, is 
charged to distribution costs and administrative expenses and is calculated based on the useful lives indicated below:

Freehold buildings and leasehold properties 

30 years, or the lease term if shorter 

Fixtures and fittings 

Plant and machinery 

Motor vehicles 

Land is held at cost and not depreciated.

5–10 years, or the lease term if shorter

3–20 years, or the lease term if shorter

2–7 years, or the lease term if shorter

Assets in the course of construction are carried at cost less any recognised impairment loss. Cost includes professional fees and other directly 
attributable costs. Depreciation of these assets commences when the assets are ready for their intended use, on the same basis as other property assets.

Gains and losses on disposal are determined by comparing proceeds with the asset’s carrying amount and are recognised within operating profit.

For more information on the Group’s policy on capitalisation of borrowing costs, see note 4.1.

Estimation of Useful Life
Depreciation is provided at rates estimated to write off the cost of the relevant assets less their estimated residual values by equal annual amounts over 
their expected useful lives. Residual values and expected useful lives are reviewed and adjusted, if appropriate, at the end of each reporting period.

The charge in respect of periodic depreciation is derived by estimating an asset’s expected useful life and the expected residual value at the end of its life. 
Increasing an asset’s expected life or its residual value would result in a reduced depreciation charge in the Consolidated Income Statement. The useful 
lives of the Group’s assets are determined by management at the time the asset is acquired and reviewed at least once a year for appropriateness.

Management also assesses the useful lives based on historical experience with similar assets as well as anticipation of future events which may affect 
their useful lives, such as changes in technology. A review of useful lives took place in the current period and no changes in useful lives was required.

For the Group’s impairment policy on non-financial assets see note 3.2.

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3.3 Property, Plant and Equipment Continued

Cost
At 3 December 2017
Additions
Internal development costs capitalised
Disposals
Transfer of non-current asset held for sale
At 2 December 2018
Adjustment for change in accounting policy (see note 1.5)
Additions
Internal development costs capitalised
Acquired on purchase of Jones Food Company Limited
Impairment on Andover CFC (see note 2.7)
Disposals
At 1 December 2019
Accumulated depreciation
At 3 December 2017
Charge for the period
Impairment
Disposals
Transfer of non-current asset held for sale
At 2 December 2018
Adjustment for change in accounting policy (see note 1.5)
Charge for the period
Impairment
Impairment of Andover CFC (see note 2.7)
Disposals
At 1 December 2019
Net book value
At 2 December 2018
At 1 December 2019

Fixtures,
Fittings, 
Plant and
Machinery
£m

Land and 
Buildings
£m

Motor 
Vehicles
£m

130.5
5.8
–
–
(5.8)
130.5
(32.4)
0.9
–
0.6
(32.3)
–
67.3

(25.2)
(4.2)
–
–
1.6
(27.8)
23.2
(2.8)
–
2.6
–
(4.8)

102.7
62.5

560.3
119.8
17.2
(0.3)
–
697.0
(211.1)
140.4
23.6
4.8
(82.8)
(2.6)
569.3

(237.9)
(45.2)
(0.5)
0.3
–
(283.3)
143.2
(41.6)
(0.6)
15.6
0.8
(165.9)

413.7
403.4

74.1
13.7
–
(5.3)
–
82.5
(69.8)
1.0
–
–
–
(2.7)
11.0

(33.6)
(13.9)
–
5.3
–
(42.2)
32.8
(1.6)
–
–
2.7
(8.3)

40.3
2.7

Total
£m

764.9
139.3
17.2
(5.6)
(5.8)
910.0
(313.3)
142.3
23.6
5.4
(115.1)
(5.3)
647.6

(296.7)
(63.3)
(0.5)
5.6
1.6
(353.3)
199.2
(46.0)
(0.6)
18.2
3.5
(179.0)

556.7
468.6

Included within property, plant and equipment is capital work-in-progress for land and buildings of £0.1 million (2018: £0.1 million) and capital work-in-
progress for fixtures, fittings, plant and machinery of £115.1 million (2018: £45.8 million).

The net book value of property, plant and equipment held under finance leases is set out below:

At 2 December 2018
Cost
Accumulated depreciation and impairment
Net book value
At 1 December 2019
Cost
Accumulated depreciation and impairment
Net book value

Fixtures,
Fittings, 
Plant and 
Machinery
£m

Land and
Buildings
£m

32.4
(23.2)
9.2

–
–
–

211.1
(143.2)
67.9

–
–
–

Motor 
Vehicles
£m

69.8
(32.8)
37.0

–
–
–

Total
£m

313.3
(199.2)
114.1

–
–
–

From 2019 leased assets are presented as a separate line item on the Consolidated Balance Sheet (see note 3.4). Refer to note 1.5 for details about the 
changes in accounting policy.

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Notes to the Consolidated Financial Statements
Continued

3.4 Right-of-Use Assets
Accounting Policies
Right-of-Use Assets
In the previous period, the Group only recognised lease assets and lease liabilities in relation to leases that were classified as “finance leases” under 
IAS 17 “Leases”. The assets were presented in property, plant and equipment and the liabilities as part of the Group’s borrowings. For adjustments 
recognised on adoption of IFRS 16 on 3 December 2018, please refer to note 1.5.

Right-of-use assets are measured at cost, which is made up of the initial measurement of the lease liability adjusted for any lease payments made at or 
before the commencement date, plus any initial direct costs incurred and an estimate of costs to dismantle and remove the asset at the end of the lease, 
less any lease incentives received.

The Group depreciates the right-of-use assets on a straight-line basis from the lease commencement date to the earlier of the end of the useful life of the 
right-of-use asset or the end of the lease term. The Group also assesses the right-of-use asset for impairment when such indicators exist.

The right-of-use assets are included in a separate line within non-current assets on the Consolidated Balance Sheet.

Cost
At 3 December 2017 and 2 December 2018
Reclassified from property, plant and equipment
Recognised on adoption of IFRS 16
At 3 December 2018 
Additions
Disposals
At 1 December 2019

Accumulated depreciation
At 3 December 2017 and 2 December 2018
Reclassified from property, plant and equipment at 3 December 2018
Charge for the period
Disposals
At 1 December 2019
Net book value 
At 2 December 2018
At 1 December 2019

Fixtures,
Fittings, 
Plant and
Machinery
£m

Land and 
Buildings
£m

Motor 
Vehicles
£m

–
32.4
268.5
300.9
8.9
–
309.8

–
(23.2)
(19.4)
–
(42.6)

–
267.2

–
211.1
3.0
214.1
–
(0.2)
213.9

–
(143.2)
(15.6)
0.2
(158.6)

–
55.3

–
69.8
4.4
74.2
20.4
(3.8)
90.8

–
(32.8)
(15.4)
3.7
(44.5)

–
46.3

Total
£m

–
313.3
275.9
589.2
29.3
(4.0)
614.5

–
(199.2)
(50.4)
3.9
(245.7)

–
368.8

3.5 Financial Assets 
Accounting Policies 
Financial Assets
Financial assets comprise unlisted equity investments, prepaid fees in relation to financing activities, contributions towards dilapidations costs and 
contingent consideration.

Unlisted equity investments have been designated as at fair value through other comprehensive income (“FVTOCI”) because they represent strategic 
investments which the Group intends to hold for the long term. In 2018 these investments were classified as available-for-sale (see note 1.5). 

Prepaid fees in relation to financing activities are recognised when incurred. The prepaid fees are amortised in proportion to the utilisation of the 
underlying facility. Amortisation commenced when the underlying facility was first utilised through to the earlier of the expected refinancing date or end 
of the term. Any residual of the prepaid fee which has not been amortised when the facility is refinanced or repaid will be charged immediately to the 
Consolidated Income Statement.

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Unlisted equity investments(1)
Prepaid financing fees
Contributions towards dilapidation costs
Contingent consideration (see note 2.8)
Financial assets
Disclosed as:
Current 
Non-current

(1)  These investments were classified as available-for-sale in 2018, see note 1.5.

1 December
2019
£m
6.8
2.8
1.4
169.1
180.1

2.8
177.3
180.1

2 December 
2018
£m
0.4
2.2
1.5
–
4.1

–
4.1
4.1

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3.5 Financial Assets Continued
Investments
The investments are measured at fair value with gains and losses arising from changes in fair value recognised in other comprehensive income and 
accumulated in other reserves. The cumulative gain or loss will not be reclassified to profit or loss on disposal of the equity investments; instead it  
will be transferred to retained earnings. Dividends are recognised as other income in profit or loss.

Unlisted equity investments include a 25.0% interest in Paneltex Limited (“Paneltex”), a company incorporated in the United Kingdom, which has not 
been treated as an associated undertaking since the Group does not have significant influence over the company. In arriving at this decision, the Board 
has reviewed the conditions set out in IAS 28 “Investments in Associates and Joint Ventures” and concluded that despite the size of its holding it is 
unable to participate in the financial and operating policy decisions of Paneltex due to the position of the majority shareholder as Executive Managing 
Director. The relationship between the Group and the company is at arm’s length. The fair value of the investment is £5.2 million (2018: classified as held-
for-sale and measured at cost of £0.4 million).

During the current period the Group acquired a 5.9% interest in Inkbit Corporation, a company incorporated in Delaware, United States of America, which 
has been recognised as an unlisted equity investment and designated as at FVTOCI. The fair value of the investment is £1.6 million (2018: £nil).

Prepaid Financing Fees
The prepaid financing fees relate to financing facilities entered into in 2016. The non-current portion relates to amounts capitalised which will not be 
amortised to the Consolidated Income Statement within the next 12 months.

Contributions towards Dilapidations
Contributions towards dilapidations are due from the former tenant of two properties whose leases the Group took over in 2017 and will be utilised 
when dilapidation costs are incurred at the ends of the leases.

Contingent Consideration
As part of the creation of the joint venture with M&S, contingent consideration has been agreed. There will be an additional cash payment of up to 
£187.5 million if certain financial and operational conditions are satisfied in the five-year period after completion. At 1 December 2019 the fair value of 
the contingent consideration was estimated to be £163.5 million. Gains and losses due to changes in the fair value of the consideration are recognised 
directly in retained earnings in accordance with the accounting treatment of the gain on disposal.

Furthermore, as specified in the “earn-out” clause in the sale agreement of Fabled, additional cash consideration will be receivable based on sales in each of 
the four years ending January 2021–2024. At 1 December 2019 the fair value of the consideration was estimated to be £5.6 million. Gains and losses due to 
changes in the fair value of the consideration are recognised in the Consolidated Income Statement. In January 2020 £2.9 million was received by the Group 
as an initial payment of the consideration.

3.6 Investment in Joint Ventures
Accounting Policies
The Group has assessed the nature of its joint arrangements with MHE JVCo Limited and Infinite Acres Holding B.V. under IFRS 11 “Joint Arrangements” 
and determined both to be joint ventures.

The Group’s share of the results of joint ventures is included in the Consolidated Income Statement and is accounted for using the equity method of 
accounting. Investments in joint ventures are carried on the Consolidated Balance Sheet at cost plus post-acquisition changes in the Group’s share of the 
net assets of the entity, less any impairment in value. On transfer of assets to joint ventures, the Group recognises only its share of any profits or losses, 
namely that proportion sold outside the Group.

If the Group’s share of losses in a joint venture equals or exceeds its investment in the joint venture, the Group does not recognise further losses, unless it 
has incurred obligations to do so or made payments on behalf of the joint venture.

Unrealised gains arising from transactions with joint ventures are eliminated to the extent of the Group’s interest in the entity.

Investment in Joint Ventures
During the current period the Group acquired a 33.3% interest in Infinite Acres Holding B.V., a private company incorporated in the Netherlands.

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Name of Entity
MHE JVCo Limited
Infinite Acres Holding B.V.

Total joint ventures

Place of Business/
Country of 
Incorporation
United Kingdom
Netherlands

Principal Activity
Leasing assets
Design and construction of 
vertical farms

% of 
Ownership 
Interest as at 
1 December 
2019
%
50.0
33.3

% of 
Ownership 
Interest as at 
2 December 
2018
%
50.0
–

Carrying 
Amount as at 
1 December 
2019
£m
37.6
8.2

Carrying 
Amount as at 
2 December 
2018
£m
52.2
–

45.8

52.2

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Notes to the Consolidated Financial Statements
Continued

3.6 Investment in Joint Ventures Continued
The tables below provide summarised financial information of the Group’s joint ventures. The information disclosed reconciles the amounts presented 
in the financial statements of the relevant joint ventures with the Group’s share of those amounts.

Non-current assets
Current assets
– Cash and cash equivalents
– Other current assets
Current liabilities
– Financial liabilities (excluding trade and other payables)
– Other current liabilities
Non-current liabilities
– Financial liabilities (excluding trade and other payables)
– Other non-current liabilities
Net assets
Group’s share of net assets
Adjustment for specific allocations among investors
Goodwill
Legal costs capitalised on acquisition
Carrying amount

Revenue
Cost of sales
Gross profit
Administrative expenses
Depreciation and amortisation
Interest income
Income tax expense
Profit and total comprehensive income for the period
Group’s share of total comprehensive income
Foreign exchange difference recognised in other comprehensive income
Dividends received from joint ventures

MHE JVCo Limited

1 December 
2019
£m
57.6

2 December 
2018
£m
73.4

Infinite Acres Holding B.V.
1 December 
2019
£m
3.1

2 December 
2018
£m
–

1.5
17.0

–
(0.3)

–
–
75.8
37.9
(0.3)
–
–
37.6

1.2
35.4

–
(4.8)

–
–
105.2
52.6
(0.4)
–
–
52.2

1.1
0.2

–
(1.1)

–
–
3.3
1.1
–
6.6
0.5
8.2

–
–

–
–

–
–
–
–
–
–

–

MHE JVCo Limited

52 Weeks 
Ended
1 December 
2019
£m
–
–
–
–
(1.6)
3.7
–
2.1
1.0
–
15.6

52 Weeks 
Ended
2 December 
2018
£m
–
–
–
–
(2.0)
4.4
–
2.4
1.2
–
–

Infinite Acres Holding B.V.
10 Weeks 
52 Weeks 
Ended
Ended
1 December 
2 December 
2019
2018
£m
£m
–
–
–
–
–
–
–
(0.3)
–
(0.1)
–
–
–
–
–
(0.4)
–
(0.1)
–
(0.5)
–
–

3.7 Investment in Associate
Accounting Policies
The Group’s share of the results of its associate is included in the Consolidated Income Statement and is accounted for using the equity method of 
accounting. Investments in associates are carried on the Consolidated Balance Sheet at cost plus post-acquisition changes in the Group’s share of the 
net assets of the entity, less any impairment in value. On transfer of assets to associates, the Group recognises only its share of any profits or losses, 
namely that proportion sold outside the Group.

If the Group’s share of losses in an associate equals or exceeds its investment in the associate, the Group does not recognise further losses, unless it has 
incurred obligations to do so or made payments on behalf of the associate.

Unrealised gains arising from transactions with associates are eliminated to the extent of the Group’s interest in the entity.

Investment in Associate
During the current period the Group acquired a 20.8% interest in Karakuri Limited, which is a robotics start-up. Karakuri is a private company 
incorporated in the United Kingdom and registered at 14 Amherst Avenue, London, England, W13 8NQ. Its principal place of business is Unit 2, 
55a Yeldham Road, London, W6 8JF, United Kingdom. 

The carrying amount of the Group’s investment is £4.7 million (2018: £nil). Karakuri made a loss after tax of £0.7 million for the period from the date  
of the Group’s acquisition to 1 December 2019, of which £0.2 million is attributable to the Group. 

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3.8 Non-Current Asset Held for Sale
Accounting Policies 
Non-current assets (and disposal groups) classified as held for sale are measured at the lower of carrying amount and fair value less costs to sell.

Non-current assets and disposal groups are classified as held for sale if their carrying amount will be recovered through a sale transaction rather 
than through continuing use. This condition is regarded as met only when the sale is highly probable and the asset (or disposal group) is available for 
immediate sale in its present condition. Management must be committed to the sale which should be expected to qualify for recognition as a completed 
sale within one year from the date of classification.

Non-Current Asset Held for Sale
The non-current asset held for sale of £4.2 million (2018: £4.2 million) represents the carrying value of a property in the United Kingdom, previously used 
in the Group’s distribution network, which the Group is in the process of selling. 

The completion of the sale has been delayed by circumstances beyond the Group’s control but negotiations are well advanced, and the Group remains 
committed to the sale which is expected to complete in the first quarter of 2020. Accordingly, the asset has continued to be classified as held for sale.  
The proceeds of disposal are expected to exceed the book value and accordingly, no gain or loss was recognised on the classification of the property  
as held for sale.

3.9 Inventories
Accounting Policies
Inventories comprise goods held for resale, fuel and other consumable goods. Inventories are valued at the lower of cost and net realisable value as 
using the first-in-first-out basis as provided in IAS 2 “Inventories”. Goods held for resale and consumables are valued using the historical cost basis. 
Net realisable value represents the estimated selling price less all estimated costs of completion and costs to be incurred in marketing, selling and 
distribution. It also takes into account slow-moving, obsolete and defective inventory. Fuel stocks are valued at calculated average cost. Costs include all 
direct expenditure and other appropriate attributable costs incurred in bringing inventories to their present location and condition. There has been no 
security granted over inventory unless stated otherwise.

The Group has a mix of grocery and general merchandise items within inventory which have different characteristics. For example, grocery lines have 
high inventory turnover, while non-food lines are typically held within inventory for a longer period of time and so run a higher risk of obsolescence. As 
inventories are carried at the lower of cost and net realisable value, this requires the estimation of the eventual sales price of goods to customers in the 
future. Judgement is applied when estimating the impact on the carrying value of inventories such as slow-moving, obsolete and defective inventory, 
which includes reviewing the quantity, age and condition of inventories throughout the year.

Goods for resale
Consumables

1 December
2019
£m
50.6
1.7
52.3

2 December 
2018
£m
55.3
1.2
56.5

The provision for slow-moving, obsolete and defective stock decreased by £0.6 million from the prior period (2018: £0.6 million increase) and the 
corresponding income has been recognised in the Consolidated Income Statement.

3.10 Trade and Other Receivables
Accounting Policies 
Trade and Other Receivables
Trade receivables are non-interest-bearing and are due on commercial terms. Trade receivables are recognised initially at fair value and subsequently 
measured at amortised cost using the effective interest method, less provision for impairment.

Other receivables are also non-interest-bearing and are recognised initially at fair value, and subsequently at amortised cost, reduced by appropriate 
provisions for estimated irrecoverable amounts.

Provision for Impairment of Trade Receivables
The Group elected to apply the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision for trade 
receivables. To measure expected credit losses on a collective basis, trade receivables are grouped based on similar credit risk and ageing.

The expected loss rates are based on the Group’s historical credit losses, adjusted for reasonable and supportable information that is available at the 
reporting date about past events, current conditions and forecasts of future economic conditions. 

The Group also calculated the provision that would be required under the incurred loss model of the old standard (IAS 39) and found there to be an 
immaterial difference between it and that required under IFRS 9. It was decided to continue applying the incurred loss model since this gives a higher 
provision, and management believes it to be more prudent. The prior period comparative is also reported under IAS 39.

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Notes to the Consolidated Financial Statements
Continued

3.10 Trade and Other Receivables Continued
For a reconciliation of the provisions at the end of the current and prior periods, see note 4.9.

Trade receivables
Less: provision for impairment of trade receivables
Net trade receivables
Other receivables
Prepayments
Accrued income

1 December
2019
£m
69.7
(2.2)
67.5
32.9
26.0
23.6
150.0

2 December 
2018
£m
53.9
(1.5)
52.4
10.0
12.9
29.4
104.7

Included within trade receivables is a balance of £nil (2018: £3.3 million) owed by MHE JVCo. £12.3 million (2018: £8.6 million) of trade receivables relates 
to contract balances outstanding for Solutions contracts. See note 2.3 for more detail.

Included in trade receivables is £43.1 million (2018: £29.9 million) due from suppliers in relation to commercial and media income. As at 9 January 2020 
£26.0 million has been received. Included in accrued income is £8.0 million (2018: £8.4 million) to be invoiced to suppliers in relation to supplier-funded 
promotional activity and £10.8 million (2018: £10.8 million) to be invoiced to suppliers in relation to volume-related rebate amounts. As at 9 January 2020 
£2.6 million of accrued income has been invoiced.

Also included in accrued income is £1.1 million (2018: £3.8 million) relating to the Group’s right to consideration for work completed but not billed at the 
reporting date on Solutions contracts.

3.11 Cash and Cash Equivalents
Accounting Policies 
Cash and cash equivalents comprise cash at bank and in hand, demand deposits with banks and short-term deposits with a maturity of three months 
or less at the date of acquisition. Cash at bank and in hand and short-term deposits are shown under current assets on the Consolidated Balance Sheet. 
The carrying amount of these assets approximates to their fair value. They are therefore included as a component of cash and cash equivalents.

Cash at bank and in hand

1 December
2019
£m
750.6

2 December 
2018
£m
410.8

£2.9 million (2018: £2.5 million) of the Group’s cash and cash equivalents is held by the Group’s captive insurance company to maintain its solvency 
requirements. Included in cash and cash equivalents are credit card payments of £27.6 million (2018: £28.2 million) received within ten days. A further 
£2.4 million (2018: £1.2 million) is held by the Trustee of the Group’s Employee Benefit Trust in relation to the Ocado Group Sharesave Scheme for 
employees in Poland. Therefore, these funds are restricted and are not available to circulate within the Group on demand.

3.12 Trade and Other Payables
Accounting Policies 
Trade and other payables are initially recognised at fair value and subsequently at amortised cost, using the effective interest rate method. 

Trade payables
Taxation and social security
Accruals and other payables
Deferred insurance income
Other deferred income

1 December
2019
£m
120.9
10.2
132.6
71.3
14.6
349.6

2 December 
2018
£m
133.4
9.9
135.2
–
12.5
291.0

Deferred income includes the value of delivery income received under the Ocado Smart Pass scheme allocated to future periods, lease incentives and 
media income from suppliers which relate to future periods. It also includes a portion of insurance reimbursements received relating to the Andover CFC 
(see note 2.7). This will be released to profit or loss in the future as the rebuilding costs of the CFC and further business interruption costs are incurred.

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3.13 Provisions
Accounting Policies
Provisions are recognised in line with IAS 37 “Provisions, Contingent Liabilities and Contingent Assets”. Provisions can be distinguished from other types 
of liability by considering the events that give rise to the obligation and the degree of uncertainty as to the amount or timing of the liability. These are 
recognised on the Consolidated Balance Sheet when the Group has a present legal or constructive obligation as a result of a past event, it is probable 
that an outflow of resources will be required to settle the obligation and the amount can be estimated reliably.

The amounts recognised as a provision are management’s best estimates of the expenditure required to settle present obligations as at the Consolidated 
Balance Sheet date. The outcome depends on future events, which are by their nature uncertain. Any difference between expectations and the actual 
future liability will be accounted for in the period when this is determined. In assessing the likely outcome, management bases its assessment on 
historical experience and other factors that are believed to be reasonable in the circumstances.

Insurance Claims
Provisions for insurance claims relate to potential motor insurance claims and potential public liability claims where accidents have occurred but a claim 
has yet to be made. The provision is made based on estimates provided to Ocado by the third party manager of the Ocado Cell in Atlas Insurance PCC 
Limited (the “Ocado Cell”).

Dilapidations
Provisions for dilapidations are made in respect of vehicles and properties where there are obligations to return the vehicles and properties to the 
condition and state they were in when the Group obtained the right to use them. These are recognised on a property-by-property and vehicle-by-vehicle 
basis and are based on the Group’s best estimate of the likely committed cash outflow. Where relevant, these estimated outflows are discounted to net 
present value.

Employee Incentive Schemes
Provisions for employee incentive schemes relate to HMRC unapproved equity-settled schemes and the Cash-Based Long-Term Incentive Plan (“Cash 
LTIP”). For all unapproved schemes and the Cash LTIP, the Group is liable to pay employer’s NIC upon allotment of the share awards.

Unapproved schemes are the Long-Term Incentive Plan (“LTIP”), the Growth Incentive Plan (“GIP”), the Value Creation Plan (“VCP”), the Ocado 
Technology award, the Long-Term Operating Plan and Executive Share Ownership Scheme (“ESOS”). For more details on these schemes, refer to note 
4.11.

In 2014, the Group established the Cash LTIP in order to incentivise selected high performing employees of the Company. At the end of the three-year 
vesting period, employees will be paid a cash amount equal to the notional number of awards at the prevailing share price, adjusted for the achievement 
of the performance conditions.

Insurance Reimbursement
In February 2019, a fire destroyed the Andover CFC, including the building, machinery and all inventory held on site. Under the terms of the lease the 
Group has an obligation to restore the site, but the costs of reconstruction are covered under the Group’s insurance policy. Therefore, management has 
recognised the future insurance reimbursement as an asset on the face of the Consolidated Balance Sheet, and a corresponding provision representing 
the obligation to reinstate the building.

Provisions

As at 3 December 2017
Charged/(credited) to the Consolidated Income Statement:
– Additional provision
– Unused amounts reversed
Used during the period
As at 2 December 2018
Recognised on adoption of IFRS 16 at 3 December 2018
Charged/(credited) to the Consolidated Income Statement:
– Additional provision
– Unused amounts reversed
– Unwinding of discount
Used during the period
Recognition of insurance reimbursement asset
As at 1 December 2019

Analysis of total provisions as at 2 December 2018

Current
Non-current

Insurance 
Claims
£m
0.5
–
0.2
(0.1)
(0.3)
0.3
–

Dilapidations
£m
6.2
–
0.8
–
(0.1)
6.9
3.2

Employee
Incentive 
Schemes
£m
3.4
–
7.2
(0.2)
(0.5)
9.9
–

Insurance
Reimburse-
ment
£m
–
–
–
–
–
–
–

0.5
(0.2)
–
–
–
0.6

3.4
(0.2)
0.3
(0.1)
–
13.5

11.8
(0.5)
–
(16.0)
–
5.2

–
–
–
–
49.2
49.2

Insurance
Claims
£m
0.1
0.2
0.3

Dilapidations
£m
0.6
6.3
6.9

Employee 
Incentive
Schemes
£m
7.6
2.3
9.9

Insurance
Reimburse-
ment
£m
–
–
–

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

Total
£m
10.1
–
8.2
(0.3)
(0.9)
17.1
3.2

15.7
(0.9)
0.3
(16.1)
49.2
68.5

Total
£m
8.3
8.8
17.1

183

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Notes to the Consolidated Financial Statements
Continued

3.13 Provisions Continued
Analysis of total provisions as at 1 December 2019

Current
Non-current

Insurance
Claims
£m
0.2
0.4
0.6

Dilapidations
£m
–
13.5
13.5

Employee 
Incentive
Schemes
£m
4.6
0.6
5.2

Insurance 
Reimburse-
ment 
Provision
£m
49.2
–
49.2

Total
£m
54.0
14.5
68.5

Insurance Claims
The Ocado Cell uses statistical information built up over several years to estimate, as accurately as possible, the future outcome of the total claims value 
incurred but not reported as at the Balance Sheet date. In practice the Ocado Cell receives newly reported claims after the end of the underwriting 
period that must be allocated to the period of loss (i.e. the underwriting period of occurrence). The calculation of this provision involves estimating 
a number of variables, principally the level of claims which may be received and the level of any compensation which may be payable. Uncertainty 
associated with these factors may result in the ultimate liability being different from the reported provision. Although it is expected that £0.2 million  
of claims will be settled within 12 months of the Balance Sheet date, the exact timing of utilisation of the provision is uncertain.

Dilapidations
The dilapidations provision is based on the future expected repair costs required to restore the Group’s leased buildings and vehicles to their fair 
condition at the end of their respective lease terms.

The Hatfield CFC lease expires in 2032, the Dordon CFC lease expires in 2038, the Andover CFC lease expires in 2092, the Erith CFC lease expires in 2046, 
the GMDC leases expire between 2027 and 2033, and the head office leases expire between 2022 and 2029, with leases for the spokes expiring up to 2068. 
Contractual amounts are due to be incurred at the end of the respective lease terms.

Leases for vehicles run for an average of five years, with the contractual obligation per vehicle payable at the end of the lease term. If a non-contractual 
option to extend individual leases for a further six months is exercised by the Group, the contractual obligation remains the same but is deferred by six 
months.

Employee Incentive Schemes
The provision consists of the Cash LTIP and employer’s NIC on HMRC unapproved equity-settled schemes.

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The Cash LTIP provision represents the expected cash payments to participants upon vesting of the awards. It has been calculated using various 
assumptions regarding liquidity, participants’ retention and achievability of the performance conditions, and valued with reference to the period end 
share price. If at any point following initial valuation any of these assumptions are revised, the charge will need to be amended accordingly. In addition 
to the base cost, since this is a cash benefit, the Group will be liable to pay employer’s NIC on the value of the cash award on vesting, which is included  
in the above employer’s NIC provision.

To calculate the employer’s NIC provision, the applicable employer’s NIC rate is applied to the number of share awards which are expected to vest, 
valued with reference to the period end share price. The number of share awards expected to vest is dependent on various assumptions which are 
determined by management; namely participants’ retention rate, the expectation of meeting the performance criteria, if any, and the liquidity discount. 
All assumptions are supported by historical trends and internal financial forecasts, where appropriate.

For the GIP and the VCP, external valuations were carried out to determine the fair value of the awards granted (see notes 4.11 (e) and (g)).

If at any point during the life of each share award, any non-market conditions are subject to change, such as the retention rate or the likelihood of the 
performance condition being met, the number of share awards likely to vest will need to be recalculated which will cause the value of the employer’s  
NIC provision to change accordingly.

Once the share awards under each of the schemes have vested, the provision will be utilised when they are allocated to participants. Vesting will occur 
between 2021 and 2023.

3.14 Contingent Liabilities
Obligations under Solutions Contracts

In the construction phases of its Solutions contracts, the Group agrees to reach key milestones by agreed points in time. If it fails to reach these 
milestones, financial penalties may be incurred. These potential financial penalties could have a material impact on the Group’s financial statements, 
and therefore are considered contingent liabilities.

At the end of the period Management undertook a review of the agreed milestones within its Solutions contracts, and concluded that the possibility of 
not reaching them was remote.

Claims and Litigation

The Group also has contingent liabilities in respect of legal claims arising in the ordinary course of business, all of which the Group expects will either be 
covered by its insurances or will not have a material effect on the Group’s financial statements.

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Section 4 — Capital Structure and Financing Costs
4.1 Leases and Borrowings
Accounting Policies
Borrowings
Interest bearing bank loans and overdrafts are initially recorded at fair value, net of transaction costs. Subsequent to initial recognition, interest bearing 
borrowings are stated at amortised cost with any difference between cost and redemption value being capitalised to qualifying assets or recognised in 
the Consolidated Income Statement over the period of the borrowings on the effective interest rate basis.

Leases
As described in note 1.5, the Group has applied IFRS 16 using the modified retrospective approach and therefore comparative information has not been 
restated. This means comparative information is still reported under IAS 17.

Accounting Policy Applicable from 3 December 2018
The Group considers whether any new contract entered into on or after 3 December 2018 is, or contains, a lease. 

At the lease commencement date, the Group recognises a right-of-use asset and a lease liability on the Balance Sheet.

The Group measures the lease liability at the present value of the lease payments that have not been paid at that date, discounted using the interest rate 
implicit in the lease (if that rate is readily available) or the Group’s incremental borrowing rate. Subsequent to initial measurement, the liability is reduced for 
payments made and increased for interest. It is remeasured to reflect any modification, with a corresponding adjustment reflected in the right-of-use asset.

The Group has elected to account for short-term leases and leases of low-value assets using practical expedients. Instead of recognising a right-of-use 
asset and lease liability, the payments in relation to these are recognised as expenses in the Consolidated Income Statement on a straight-line basis over 
the lease term.

Accounting Policy Applicable before 3 December 2018
Leased Assets
Leases are classified as finance leases when the terms of the lease transfer substantially all the risks and rewards of ownership to the Group. All other 
leases are classified as operating leases. For the Hatfield CFC, the land and building elements are accounted for separately after determining the 
appropriate lease classification.

The Group follows the guidance of IAS 17 “Leases” to determine the classification of leases as operating leases versus finance leases. The classification 
of a lease as a finance lease as opposed to an operating lease will increase EBITDA A   as the charge made by the lessor will pass through finance charges 
and depreciation will be charged on the capitalised asset. Retained earnings may also be affected depending on the relative size of the amounts 
apportioned to capital repayments and depreciation. IAS 17 “Leases” requires the Group to consider splitting property leases into their component parts 
(i.e. land and building elements). As only the building elements could be considered a finance lease, management must make a judgement, based on 
advice from suitable experts, as to the relative value of the land and buildings.

Finance Leases
Assets funded through finance leases are capitalised either as property, plant and equipment, or intangible assets, as appropriate, and are depreciated 
or amortised over their estimated useful lives or the lease term, whichever is shorter. The amount capitalised is the lower of the fair value of the asset 
and the present value of the minimum lease payments during the lease term, measured at the inception of the lease. The resulting lease obligations are 
included in liabilities, net of attributable transaction costs. Finance costs on finance leases are charged directly to the Consolidated Income Statement on 
the effective interest rate basis.

Operating Leases
Assets leased under operating leases are not recorded on the Consolidated Balance Sheet. Rental payments are charged directly to the Consolidated 
Income Statement on a straight-line basis.

Sale and Leaseback
A sale and leaseback transaction is one where the Group sells an asset and immediately reacquires the use of the asset by entering into a lease with  
the buyer.

The leaseback transaction is classified as a finance lease when the terms of the lease transfer substantially all the risks and rewards of ownership to the 
Group. All other leasebacks are classified as operating leases.

For sale and finance leasebacks, any profit from the sale is deferred and amortised over the lease term. For sale and operating leasebacks, the assets  
are expected to be sold at fair value, and accordingly the profit or loss from the sale is recognised immediately in the Consolidated Income Statement.

Lease Incentives
Lease incentives primarily include upfront cash payments or rent-free periods. Lease incentives are capitalised and released against the relevant rental 
expense over the lease term.

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A  See Alternative Performance Measures on pages 227 and 228.

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Notes to the Consolidated Financial Statements
Continued

4.2 Borrowings and Lease Liabilities

Current liabilities
Lease liabilities

Non-current liabilities
Borrowings
Lease liabilities

Total borrowings and lease liabilities

Borrowings

At 2 December 2018
Senior secured notes
Total borrowings
At 1 December 2019
Senior secured notes
Chattel mortgages
Total borrowings

1 December 
2019
£m

2 December 
2018 
£m

Notes

4.3

4.3

50.1
50.1

219.7
338.4
558.1
608.2

Less Than
One Year
£m

Between 
One Year and
Two Years
£m

Between 
Two Years 
and
Five Years
£m

Over
Five Years
£m

–
–

–
–
–

–
–

–
–
–

–
–

219.5
0.2
219.7

244.3
244.3

–
–
–

22.9
22.9

244.3
93.4
337.7
360.6

Total
£m

244.3
244.3

219.5
0.2
219.7

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The loans outstanding at 2 December 2018 can be analysed as follows:

Principal Amount
£m
250.0

Inception
June 2017

Security
Held
Collateral

Current
Interest Rate
 4.0%

Instalment 
Frequency
Biannual

The loans outstanding at 1 December 2019 can be analysed as follows:

Principal Amount
£m
225.0
0.3

Inception
June 2017
January 2019

Security
Held
Collateral
Collateral

Current
Interest Rate
 4.0%
 8.8%

Instalment 
Frequency
Biannual
Biannual

In the current period, the unsecured £100.0 million revolving facility expiring in 2022 has not been utilised.

Carrying 
Amount as at 
2 December
2018
£m
244.3

Carrying 
Amount as at 
1 December
2019
£m
219.5
0.2

Final
Payment
Due
June 2024

Final
Payment
Due
June 2024
January 2023

Senior secured notes were issued in June 2017 raising £250.0 million; this is shown net of transaction fees. The senior secured notes are secured by 
charges over the issued share capital of the subsidiary undertakings which acted as guarantors for the notes. During the current period £25.0 million  
was repaid, incurring early repayment fees of £0.8 million.

The Group reviews its financing arrangements regularly. The revolving facility and the senior secured notes contain typical restrictions concerning 
dividend payments and additional debt and leases.

4.3 Lease Liabilities
The Group leases a number of offices, facilities and equipment. The leases have varying terms, escalation clauses and renewal rights. With the exception 
of short-term leases and leases of low-value underlying assets, each lease is reflected on the Consolidated Balance Sheet as a right-of-use asset and a 
lease liability.

In the previous period, the Group only recognised lease assets and lease liabilities in relation to leases that were classified as “finance leases” under 
IAS 17 “Leases”. The assets were presented in property, plant and equipment and the liabilities as part of the Group’s borrowings. For adjustments 
recognised on adoption of IFRS 16 on 3 December 2018, please refer to note 1.5.

1 December
2019
£m

2 December 
2018 
£m

Lease liabilities due:
Within one year
Between one and two years
Between two and five years
After five years
Total lease liabilities

186 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

50.1
42.9
90.1
205.4
388.5

22.9
26.7
60.9
5.8
116.3

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4.3 Lease Liabilities Continued
External obligations under lease liabilities are £320.4 million (2018: £41.8 million) excluding £64.0 million (2018: £74.5 million) payable to MHE JVCo, a 
joint venture company.

Minimum lease payments due:
Within one year
Between one and two years
Between two and five years
After five years

Less: future finance charges
Present value of lease liabilities
Disclosed as:
Current
Non-current

1 December 
2019
£m

2 December 
2018
£m

54.8
46.0
93.1
205.4
399.3
(10.8)
388.5

50.1
338.4
388.5

35.8
30.6
65.7
12.9
145.0
(28.7)
116.3

22.9
93.4
116.3

The existing lease arrangements entered into by the Group contain no restrictions concerning dividends, additional debt and further leasing. 
Furthermore, no material leasing arrangements exist relating to contingent rent payable, renewal or purchase options and escalation clauses.

The expenses relating to payments not included in the measurement of the lease liability are as follows:

Short-term leases
Leases of low-value assets

At 1 December 2019 the Group was committed to £0.2 for short-term leases.

Total cash outflow for leases for the 52-week period ended 1 December 2019 was £40.2 million.

4.4 Reconciliation of Liabilities Arising from Financing Activities

Non-cash changes

52 Weeks
Ended 
1 December
2019
£m
0.6
0.1
0.7

Borrowings
Lease liabilities

4.5 Analysis of Net Cash A  
Net Cash A  

Current assets
Cash and cash equivalents
Current liabilities
Lease liabilities
Non-current liabilities
Borrowings
Lease liabilities

Total net cash A  

Notes
4.2
4.2

2 December
2018
£m
244.3
116.3
360.6

Cash flows
£m
 (25.0)
 (40.2)
 (65.2)

Remeasurement
 for IFRS 16
£m
 –
283.1
283.1

Additions
£m
–
29.3
29.3

Unwinding of
Interest
£m
0.4
–
0.4

1 December
2019
£m
219.7
388.5
608.2

1 December 
2019
£m

2 December
2018
£m

Notes

3.11

750.6

4.2

4.2
4.2

(50.1)

(219.7)
(338.4)
(558.1)
142.4

410.8

(22.9)

(244.3)
(93.4)
(337.7)
50.2

F
I
N
A
N
C
I
A
L
S
T
A
T
E
M
E
N
T
S
–
G
R
O
U
P

The net cash A  position is £206.4 million (2018: £124.7 million net cash A ), excluding lease liability obligations of £64.0 million (2018: £74.5 million) 
payable to MHE JVCo, a joint venture company. £5.3 million (2018: £3.7 million) of the Group’s cash and cash equivalents is considered to be restricted 
and is not available to circulate within the Group on demand. For more information see note 3.11.

A  See Alternative Performance Measures on pages 227 and 228.

Stock Code: OCDO 

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Notes to the Consolidated Financial Statements
Continued

4.5 Analysis of Net Cash A  Continued
Reconciliation of Net Cash Flow to Movement in Net Cash A  

Net increase in cash and cash equivalents
Net (increase)/decrease in debt and lease financing
Non-cash movements:
– Assets acquired under leases
Movement in net cash A  in the period
Opening net cash A  
Closing net cash A  

1 December 
2019
£m
339.8
57.6

2 December 
2018
£m
260.8
31.0

(305.2)
92.2
50.2
142.4

(13.6)
278.2
(228.0)
50.2

4.6 Finance Income and Costs
Accounting Policies
Borrowing Costs
Borrowing costs which are directly attributable to the acquisition or construction of qualifying assets are capitalisable. They are defined as the borrowing 
costs that would have been avoided if the expenditure on the qualifying asset had not been made. All other borrowing costs which are not capitalised are 
charged to finance costs, using the effective interest rate method.

Borrowing costs capitalised during the period are £0.1 million (2018: £2.8 million). The rate used to determine the amount of finance costs capitalised 
during the period is 1.0% (2018: 4%).

Finance Income and Costs
Interest income is accounted for on an accruals basis using the effective interest method. Finance costs comprise obligations on lease liabilities and 
borrowings. The interest expense on lease liabilities is recognised over the lease periods so as to produce constant periodic rates of interest on the 
remaining balances of the liabilities for each period. Interest expense on borrowings is recognised using the effective interest method.

Interest on cash balances
Finance income
Borrowing costs:
– Interest expense on lease liabilities
– Borrowings
Finance costs
Net finance costs

52 Weeks
Ended 
1 December
2019
£m
3.3
3.3

52 Weeks
Ended 
2 December
2018
£m
2.2
2.2

(20.6)
(10.3)
(30.9)
(27.6)

(6.5)
(8.2)
(14.7)
(12.5)

4.7 Derivative Financial Instruments
Accounting Policies
Derivative Financial Instruments
Derivative financial instruments are initially recognised at fair value on the contract date and are subsequently measured at their fair value at each 
Balance Sheet date. The method of recognising the resulting fair value gain or loss depends on whether or not the derivative is designated as a hedging 
instrument and on the nature of the item being hedged. At 1 December 2019 and at 2 December 2018, the Group’s derivative financial instruments 
consisted of commodity swap contracts which are designated as cash flow hedges of highly probable transactions.

The Group documents at the inception of the hedge the relationship between hedging instruments and hedged items, the risk management objectives 
and strategy and its assessment of whether the derivatives that are used in hedging transactions are highly effective in offsetting changes in fair values  
or cash flows of hedged items.

This assessment is performed retrospectively at the end of each financial reporting period. Movements on the hedging reserve within shareholders’ 
equity are shown in the Consolidated Statement of Comprehensive Income. The full fair value of hedging derivatives is classified as current when the 
remaining maturity of the hedged item is less than 12 months.

Cash Flow Hedging
The Group uses commodity swap contracts to hedge the cost of future purchases of fuel to be used in the business. The cash flows are expected to occur 
within one year of the Balance Sheet date and hedges cover 50-80% of expected risk.

The effective portion of changes in the fair value of derivatives that are designated as cash flow hedging instruments and qualify for hedge accounting 
is recognised in other comprehensive income. Amounts accumulated through other comprehensive income are recycled in the Consolidated Income 
Statement in the periods in which the hedged items affect profit or loss. During the period all of the Group’s cash flow hedges were effective and there is 
therefore no ineffective portion recognised in profit or loss.

P
U
O
R
G
–
S
T
N
E
M
E
T
A
T
S
L
A
I
C
N
A
N
I
F

A  See Alternative Performance Measures on pages 227 and 228.

188 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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4.7 Derivative Financial Instruments Continued
Commodity Swap Contracts
The notional principal amounts of the outstanding commodity swap contracts at 1 December 2019 were £13.0 million (2018: £11.3 million). The hedged 
highly probable forecast transactions are expected to occur at various dates during the next 12 months. A cumulative net loss of £1.7 million (2018: 
£1.0 million net gain) has been recognised in the hedging reserve within other comprehensive income. These gains and losses are recognised in the 
Consolidated Income Statement in periods during which the hedged forecast transaction affects the Consolidated Income Statement.

Commodity swap contracts:
Derivative asset
Derivative liability

1 December
2019
£m

2 December 
2018
£m

–
(0.5)
(0.5)

0.1
(0.5)
(0.4)

4.8 Financial Instruments
Accounting Policies
The effect of the initial application of IFRS 9 on the Group’s financial instruments is described in note 1.5. Due to the transition method chosen, 
comparative information has not been restated to reflect the new requirements.

Financial assets and financial liabilities are recognised on the Consolidated Balance Sheet when the Group becomes a party to the contractual 
provisions of the instrument.

The Group classifies its financial assets using the following categories:

•  amortised cost;

• 

• 

fair value through profit or loss (“FVTPL”); and

fair value through other comprehensive income (“FVTOCI”).

The classification depends on the financial asset’s contractual cash flow characteristics and the Group’s business model for managing them.

Financial liabilities are measured at amortised cost except for derivatives which are measured at fair value with gains or losses recognised in profit or loss 
(other than derivative financial instruments that are designated and effective as hedging instruments). Classification depends on the purpose for which 
the liability was acquired.

Financial Liabilities and Equity Instruments
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity instrument 
is any contract that gives a residual interest in the assets of the Group after deducting all of its liabilities.

Offsetting Financial Instruments
Financial assets and liabilities are offset and the net amount reported on the Consolidated Balance Sheet when there is a legally-enforceable right to 
offset the recognised amounts and there is an intention to settle on a net basis, or realise the asset and settle the liability simultaneously.

Impairment of Financial Assets
Assets Carried at Amortised Cost
IFRS 9’s impairment requirements use more forward-looking information to recognise expected credit losses – the ‘“expected credit loss (ECL) model”. 
This replaces IAS 39’s “incurred loss model”. 

The Group elected to apply  the IFRS 9 simplified approach to measuring expected credit losses using a lifetime expected credit loss provision for trade 
receivables (see note 3.10.)

The Group also calculated the provision that would be required under the incurred loss model of the old standard (IAS 39) and found there to be an 
immaterial difference between it and that required under IFRS 9. It was decided to continue applying the incurred loss model since this gives a higher 
provision, and management believes it to be more prudent.

Financial Assets and Liabilities at Fair Value
Financial instruments carried at fair value on the Consolidated Balance Sheet comprise contingent consideration, unlisted equity investments and the 
derivative assets and liabilities — see note 2.8, note 3.5 and note 4.7. The Group uses the following hierarchy for determining and disclosing the fair value 
of these financial instruments:

F
I
N
A
N
C
I
A
L
S
T
A
T
E
M
E
N
T
S
–
G
R
O
U
P

•  quoted prices (unadjusted) in active markets for identical assets or liabilities (level 1);

• 

• 

inputs other than quoted prices that are observable for the asset or liability, either directly or indirectly (level 2); and

inputs for the assets or liabilities that are not based on observable market data (level 3). 

The contingent consideration and unlisted equity investments are classified as level 3. The Group’s derivative financial assets and financial liabilities 
other than the senior secured notes are all classified as level 2. The senior secured notes are classified as level 1.

Stock Code: OCDO 

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Notes to the Consolidated Financial Statements
Continued

4.8 Financial Instruments Continued
Set out below is a comparison by category of carrying values and fair values of all financial instruments that are included in the financial statements:

1 December 2019

2 December 2018

Financial assets
Cash and cash equivalents
Trade receivables
Other receivables and accrued income
Financial assets
Derivative assets
Total financial assets
Financial liabilities
Trade payables
Accruals and other payables
Senior secured notes
Other borrowings
Lease liabilities
Derivative liabilities
Total financial liabilities

Carrying  
Value
£m

Notes

3.11
3.10
3.10
3.5
4.7

3.12
3.12
4.2
4.2
4.3
4.7

750.6
67.5
56.5
180.1
–
1,054.7

(120.9)
(132.6)
(219.5)
(0.2)
(388.5)
(0.5)
(862.2)

Fair 
Value
£m

750.6
67.5
56.5
180.1
–
1,054.7

(120.9)
(132.6)
(231.3)
(0.2)
(388.5)
(0.5)
(874.0)

Carrying  
Value
£m

410.8
52.4
39.4
4.1
0.1
506.8

(133.4)
(135.2)
(244.3)
–
(116.3)
(0.5)
(629.7)

Fair 
Value
£m

410.8
52.4
39.4
4.1
0.1
506.8

(133.4)
(135.2)
(238.6)
–
(116.3)
(0.5)
(624.0)

P
U
O
R
G
–
S
T
N
E
M
E
T
A
T
S
L
A
I
C
N
A
N
I
F

The derivative assets and liabilities relate to forward commodity swap contracts.

The Group’s non-current financial assets consist of contingent consideration, unlisted equity investments, prepaid financing fees and contributions 
towards dilapidation costs.

The fair values of cash and cash equivalents, receivables, payables and accruals of a maturity of less than one financial period are assumed to 
approximate to their carrying values but for completeness are included in this analysis.

The fair value of the senior secured notes is determined based on the quoted price in the active market. The carrying value in the table above is stated 
after deduction of issue costs of £5.4 million.

The fair values of all other financial assets and liabilities have been calculated by discounting the expected future cash flows at prevailing market  
interest rates.

The following table provides information about how the fair values of financial instruments categorised in level 3 are determined:

Description
Contingent consideration

Unlisted equity investments

Significant Unobservable Inputs
Discount rate of 8.00%

Expected cash inflows of £229.2 
million

Market multiple

Sensitivity of the Fair Value 
Measurement to Input
An increase in the discount rate of 
100 bps would decrease the fair 
value by £5.9 million.

Management does not consider 
that the value of expected future 
cash inflows will change materially 
during the next 12 months.
A change in the market multiple of 
5.0% would decrease fair value by 
£0.3 million.

Valuation Techniques and  
Key Inputs
Discounted cash flow.

Expected cash inflows are estimated 
based on the terms of the share 
purchase agreements and the 
Group’s expectations of future 
performance and meeting financial 
and operational targets
Market comparison.

The valuation model is based 
on market multiples derived 
from market research reports 
for industries comparable to the 
investee and the EBITDA A   of the 
investee.

The consideration relating to the part-disposal of Ocado Retail valued at £163.5 million comprises three individual amounts, with three individual 
“triggers”. Management considers it probable that these triggers will be met, and this has been reflected in the calculation of the fair value.

The consideration relating to the disposal of Fabled valued at £5.6 million is based on an “earn-out” agreement whereby the Group will receive sums in 
proportion to Fabled’s future sales. 

The Group has categorised its financial instruments as follows (the financial instrument classifications in the prior period are in accordance with IAS 39):

A  See Alternative Performance Measures on pages 227 and 228.

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4.8 Financial Instruments Continued

At 2 December 2018
Financial assets per the Consolidated 
Balance Sheet
Cash and cash equivalents
Trade receivables
Other receivables and accrued income
Financial assets
Derivative assets
Total
Financial liabilities per the Consolidated  
Balance Sheet
Trade payables
Accruals and other payables
Senior secured notes
Lease liabilities
Derivative liabilities
Total

At 1 December 2019
Financial assets per the Consolidated Balance Sheet
Cash and cash equivalents
Trade receivables
Other receivables and accrued income
Financial assets
Total
Financial liabilities per the Consolidated Balance Sheet
Trade payables
Accruals and other payables
Senior secured notes
Other borrowings
Lease liabilities
Derivative liabilities
Total

Available-
for-Sale
£m

Loans and
Receivables
£m

Notes

Financial
Liabilities at 
Fair Value 
Through
Profit and 
Loss
£m

Financial
Liabilities at
Amortised 
Cost
£m

3.11
3.10
3.10
3.5
4.7

3.12
3.12
4.2
4.3
4.7

–
–
–
0.4
–
0.4

–
–
–
–
–
–

410.8
52.4
39.4
3.7
–
506.3

–
–
–
–
–
–

–
–
–
–
–
–

(133.4)
(135.2)
(244.3)
(116.3)
–
(629.2)

–
–
–
–
0.1
0.1

–
–
–
–
(0.5)
(0.5)

Amortised 
Cost
£m

Notes

FVTOCI
£m

FVTPL
£m

3.11
3.10
3.10
3.5

3.12
3.12
4.2
4.2
4.3
4.7

750.6
67.5
56.5
4.2
878.8

(120.9)
(132.6)
(219.5)
(0.2)
(388.5)
–
(861.7)

–
–
–
6.8
6.8

–
–
–
–
–
–
–

–
–
–
169.1
169.1

–
–
–
–
–
(0.5)
(0.5)

Total
£m

410.8
52.4
39.4
4.1
0.1
506.8

(133.4)
(135.2)
(244.3)
(116.3)
(0.5)
(629.7)

Total
£m

750.6
67.5
56.5
180.1
1,054.7

(120.9)
(132.6)
(219.5)
(0.2)
(388.5)
(0.5)
(862.2)

F
I
N
A
N
C
I
A
L
S
T
A
T
E
M
E
N
T
S
–
G
R
O
U
P

Stock Code: OCDO 

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Notes to the Consolidated Financial Statements
Continued

4.9 Financial Risk Management
Overview
The Group’s financial instruments comprise trade and other receivables and payables, borrowings and lease liabilities, cash and cash equivalents, and 
derivatives. The main financial risks faced by the Group relate to the risk of default by counterparties following financial transactions, the availability of 
funds for the Group to meet its obligations as they fall due and fluctuations in interest and foreign exchange rates.

The management of these risks is set out below.

Credit Risk
The Group’s exposures to credit risk arise from holdings of cash and cash equivalents, trade and other receivables (excluding prepayments) and 
derivative assets. The carrying value of these financial assets, as set out in note 4.8, represents the maximum credit exposure. No collateral is held as 
security against these assets.

Cash and Cash Equivalents
The Group’s exposure to credit risk on cash and cash equivalents is managed by investing in banks and financial institutions with strong credit ratings 
and by regular review of counterparty risk.

Trade and Other Receivables
Trade and other receivables at the period end comprise mainly monies due from suppliers, which are considered of a good credit quality, as well as VAT 
receivables. The Group provides for doubtful receivables in respect of monies due from suppliers.

The Group has very low retail credit risk due to transactions being principally of a high volume, low value and short maturity. The Group has effective 
controls over this area. The Group has allowed for doubtful receivables in respect of consumer sales by reviewing the ageing profile and, based on prior 
experience, assessing the recoverability of overdue balances.

Movements in the provision for the impairment of trade and other receivables are as follows:

At the beginning of the period
Provision for impairment of receivables
Uncollectable amounts written off
Recovery of amounts previously provided for
At the end of the period

1 December
2019
£m
(1.5)
(2.1)
0.7
0.7
(2.2)

2 December 
2018
£m
(2.6)
(1.2)
1.7
0.6
(1.5)

Notes
3.10

3.10

P
U
O
R
G
–
S
T
N
E
M
E
T
A
T
S
L
A
I
C
N
A
N
I
F

The Group has adequate cash resources to manage the short-term working capital needs of the business. The unsecured £100 million revolving facility 
expiring 2022 had not been utilised as at 1 December 2019. Senior secured notes were issued in June 2017, raising £250 million. The Group regularly 
reviews its financing arrangements. For further details of the review please refer to the Group’s Viability Statement on page 53.

The Group monitors its liquidity requirements to ensure it has sufficient cash to meet operational needs. For further details see note 4.12.

The table below splits the Group’s financial liabilities into groupings based on the remaining period to the contractual maturity date at the period end. 
The amounts disclosed in the table are the carrying values and undiscounted contractual cash flows.

Financial liabilities
Trade payables
Other payables
Senior secured notes
Lease liabilities
Derivative liabilities
2 December 2018

Financial liabilities
Trade payables
Other payables
Senior secured notes
Other borrowings
Lease liabilities
Derivative liabilities
1 December 2019

Notes

3.12
3.12
4.2
4.3
4.7

Notes

3.12
3.12
4.2
4.2
4.3
4.7

Carrying
Value
£m

Contractual
Cash Flows
£m

1 Year or
Less
£m

(133.4)
(135.2)
(244.3)
(116.3)
(0.5)
(629.7)

(133.4)
(135.2)
(310.0)
(145.0)
(0.5)
(724.1)

(133.4)
(135.2)
(10.0)
(35.8)
(0.5)
(314.9)

Carrying
Value
£m

Contractual
Cash Flows
£m

1 Year or
Less
£m

(120.9)
(132.6)
(219.5)
(0.2)
(388.5)
(0.5)
(862.2)

(120.9)
(132.6)
(270.0)
(0.3)
(399.3)
(0.5)
(923.6)

(120.9)
(132.6)
(9.0)
(0.1)
(54.8)
(0.5)
(317.9)

1–2
Years
£m

–
–
(10.0)
(30.6)
–
(40.6)

1–2
Years
£m

–
–
(9.0)
(0.1)
(46.0)
–
(55.1)

2–5
Years
£m

–
–
(30.0)
(65.7)
–
(95.7)

2–5
Years
£m

–
–
(252.0)
(0.1)
(93.1)
–
(345.2)

More Than
5 Years
£m

–
–
 (260.0)
(12.9)
–
(272.9)

More Than
5 Years
£m

–
–
–
–
(205.4)
–
(205.4)

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4.9 Financial Risk Management Continued
Market Risk
Currency Risk
The Group has foreign currency exposure in relation to its foreign currency trade payables and a portion of its cash and cash equivalents.

Foreign currency trade payables arise principally on purchases of plant and equipment, primarily in relation to the Canadian dollar, euro, Polish złoty 
and US dollar.  
Bank accounts are maintained in these foreign currencies in order to minimise the Group’s exposure to fluctuations in the currency relating to current 
and future purchases of plant and equipment.

The Group’s exposure to currency risk is based on the following amounts:

Cash and cash equivalents – EUR
Cash and cash equivalents – PLN
Cash and cash equivalents – USD
Trade payables – CAD
Trade payables – EUR
Trade payables – PLN
Trade payables – USD

1 December
2019
£m
2.7
5.1
3.3
(2.7)
(2.0)
(0.1)
(1.3)
5.0

2 December
2018
£m
1.2
2.9
2.9
–
(0.4)
(2.1)
(1.2)
3.3

The table below shows the Group’s sensitivity to changes in foreign exchange rates on its financial instruments denominated in foreign currencies:

10% appreciation of the above foreign currencies
10% depreciation of the above foreign currencies

1 December 2019

2 December 2018

Increase/
(Decrease) 
in Income
£m
0.5
(0.5)

Increase/
(Decrease) 
in Equity
£m
–
–

Increase/
(Decrease) 
in Income
£m
0.3
(0.4)

Increase/
(Decrease) 
in Equity
£m
–
–

The above analysis is based on foreign currency exchange rate variances that the Group considered to be reasonably possible at the end of the period. 
The analysis assumes that all other variables remain constant.

Interest Rate Risk
The Group is exposed to interest rate risk on its floating rate interest-bearing borrowings and floating rate cash and cash equivalents. The Group’s interest 
rate risk policy seeks to minimise finance charges and volatility by structuring the interest rate profile into a diversified portfolio of fixed rate and floating 
rate financial assets and liabilities. Interest rate risk on floating rate interest-bearing borrowings is not significant.

At the Balance Sheet date, the interest rate profile of the Group’s interest-bearing financial instruments was:

Fixed rate instruments
Financial assets
Financial liabilities
Variable rate instruments
Financial assets
Financial liabilities

1 December 
2019
£m

2 December
2018
£m

380.6
(608.2)

370.0
–

408.8
(360.6)

2.0
–

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Sensitivity Analysis
An increase of 100 basis points (1.0%) in interest rates would affect equity and profit or loss by the amounts shown below. A rate of 100 basis points was 
assessed as being appropriate, considering the current short-term interest rate outlook. The calculation applies the increase to average floating rate 
interest-bearing borrowings and cash and cash equivalents existing during the period. This analysis assumes that all other variables remain constant and 
considers the effect on financial instruments with variable interest rates.

Equity
Result
Income
Gain

1 December
2019
£m

2 December
2018
£m

–

1.4

–

–

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Notes to the Consolidated Financial Statements
Continued

4.10 Share Capital and Reserves
Accounting Policy
Equity instruments issued by the Group are recorded at the proceeds received, net of direct issue costs.

Share Capital and Reserves
As at 1 December 2019, the number of ordinary shares available for issue under the Block Listing Facilities was 13,657,551 (2018: 10,014,711). These 
ordinary shares will only be issued and allotted when the shares under the relevant share incentive plan have vested or the share options under the 
Group’s executive share ownership scheme and Sharesave schemes have been exercised. They are therefore not included in the total number of ordinary 
shares outstanding below.

The reclassification in the prior period is correcting both the accounting for the reacquisition of bad leaver JSOS interests in 2015 and the inception to 
date reclassification to retained earnings of gains on disposal of JSOS interests previously recognised in the share premium reserve.

The movements in the called up share capital and share premium accounts are set out below:

At 3 December 2017
Issue of ordinary shares
Allotted in respect of share option schemes
Reclassification between reserves
At 2 December 2018
Issue of ordinary shares
Allotted in respect of share option schemes
At 1 December 2019

Number of 
Ordinary
Shares 
(Million)
630.7
65.0
2.6
–
698.3
10.0
0.9
709.2

Ordinary
Shares
£m
12.6
1.3
0.1
–
14.0
0.2
–
14.2

Share
Premium(1)

£m
261.3
322.1
6.2
0.3
589.9
113.0
2.4
705.3

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(1)   Historical losses of £2.9 million on the utilisation of treasury shares to satisfy vestings of Long-Term Incentive Plan awards have been reclassified to retained earnings, and reflected in 

the share premium balances at 3 December 2017 and 2 December 2018.

Included in the total number of ordinary shares outstanding above are 10,850,516 (2018: 6,438,706) ordinary shares held by the Group’s Employee Benefit 
Trust (see note 4.11(b) and (g)). The ordinary shares held by the Trustee of the Group’s Employee Benefit Trust pursuant to the JSOS, and the linked jointly-
owned equity (“JOE”) awards under the Value Creation Plan (“VCP”) are treated as treasury shares on the Consolidated Balance Sheet in accordance with IAS 
32 ‘‘Financial Instruments: Presentation’’. These ordinary shares have voting rights but these have been waived by the trustee (although the trustee may vote 
in respect of shares that have vested and remain in the trust). The number of allotted, called up and fully paid shares, excluding treasury shares, at the end of 
each period differs from that used in the basic loss per share calculation in note 2.9 as basic loss per share is calculated using the weighted average number 
of ordinary shares in issue during the period, excluding treasury shares.

The movements in reserves other than share premium are set out below:

At 3 December 2017
Disposal of treasury shares
Transfer of shares to participants
Reclassification between reserves
Movement on derivative financial instruments
Translation of foreign subsidiaries
At 2 December 2018
IFRS 9: impact of change in accounting policy
Adjusted balance as at 2 December 2018
Issue of ordinary shares
Disposal of treasury shares on exercise by participants
Disposal of unallocated treasury shares
Transfer of treasury shares to participants
Reclassification between reserves
Movement on derivative financial instruments
Translation of foreign subsidiaries
Gain on equity investments designated as at fair value through 
other comprehensive income
Reclassification of equity of Jones Food Company
At 1 December 2019

Notes

4.10(a)
4.10(a)
4.10(a)
4.10(b)
4.10(b)

4.10(a)
4.10(a)
4.10(a)

4.10(b)
4.10(b)

4.10(b)
4.10(b)

Treasury 
Shares 
Reserve
£m
(48.0)
11.7
27.8
(0.7)
–
–
(9.2)
–
(9.2)
(111.1)
0.5
5.7
0.8
(0.3)
–
–

–
–
(113.6)

Reverse
Acquisition
Reserve
£m
(116.2)
–
–
–
–
–
(116.2)
–
(116.2)
–
–
–
–
–
–
–

Fair Value
Reserve
£m
–
–
–
–
–
–
–
2.0
2.0
–
–
–
–
–
–
–

–
–
(116.2)

2.8
0.1
4.9

Hedging
Reserve
£m
0.2
–
–
–
1.0
–
1.2
–
1.2
–
–
–
–
–
(1.7)
–

–
–
(0.5)

Translation
Reserve
£m
0.5
–
–
–
–
(0.3)
0.2
–
0.2
–
–
–
–
–
–
(0.6)

–
–
(0.4)

(a) Treasury Shares Reserve
This reserve arose when the Group issued equity share capital under its JSOS. In the current period the Group issued share capital relating to the linked 
jointly-owned equity (“JOE”) awards under the Value Creation Plan (“VCP”). The shares under both plans are held in trust by the Trustee of the Group’s 
Employee Benefit Trust. Treasury shares cease to be accounted for as such when they are sold outside the Group or the interest is transferred in full 
to the participant pursuant to the terms of the JSOS and VCP. Participant interests in unexercised shares held by participants are not included in the 
calculation of treasury shares. See note 4.11(b) for more information on the JSOS and 4.11(g) on the VCP.

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4.10 Share Capital and Reserves Continued
(b) Other Reserves
The acquisition by the Company of the entire issued share capital in 2010 of Ocado Limited was accounted for as a reverse acquisition under IFRS 3 
(revised). Consequently, the previously recognised book values and assets and liabilities have been retained and the consolidated financial information 
for the period to 1 December 2019 has been presented as if the Company had always been the parent company of the Group.

The fair value reserve comprises cumulative changes in the fair value of assets and liabilities.

The hedging reserve comprises cumulative gains and losses on movements in the Group’s hedging arrangements (see note 4.7).

The translation reserve comprises cumulative foreign exchange differences on the translation of foreign subsidiaries. 

4.11 Share Options and Other Equity Instruments
Accounting Policies
Employee Benefits
Employees (including Directors) of the Group receive part of their remuneration in the form of share-based payments, whereby, depending on the 
scheme, employees render services in exchange for rights over shares (“equity-settled transactions”) or entitlement to a future cash payment (“cash-
settled transactions”).

The cost of equity-settled transactions with employees is measured, where appropriate, with reference to the fair value at the date on which they are 
granted. Where options need to be valued an appropriate valuation model is applied. The expected life used in the model has been adjusted, based on 
management’s best estimate, for the effects of non-transferability, exercise restrictions and behavioural considerations.

The cost of cash-settled transactions is measured with reference to the fair value of the liability, which is taken to be the closing price of the Company’s 
shares. Until the liability is settled it is remeasured at the end of each reporting period and at the date of settlement, with any changes in the fair value 
being recognised in the Consolidated Income Statement for the period. For more details please refer to note 3.13 Provisions – Employee Incentive 
Schemes.

The cost of equity-settled transactions is recognised, along with a corresponding increase in equity, over the periods in which the performance 
conditions are fulfilled, ending on the date on which the relevant employees become fully entitled to the award (“vesting date”). The cost of cash-settled 
transactions is recognised, along with a corresponding provision for the expected cash settlement, over the vesting period.

At each reporting date, the cumulative expense recognised for equity-settled transactions reflects the extent to which the vesting period has expired and 
the number of awards that, in the opinion of management, will ultimately vest. Management’s estimates are based on the best available information at 
that date.

No expense is recognised for awards that do not ultimately vest, except for awards where vesting is conditional upon a market condition, which are 
treated as vesting irrespective of whether or not the market condition is satisfied, provided that all other performance conditions are satisfied.

The Group has exposure in respect of cash-settled share-based payment transactions and share-based payment transactions with cash alternatives as 
defined by IFRS 2 “Share-Based Payment” in respect of bad leaver provisions in the Group’s JSOS and the Cash LTIP (see note 3.13 Provisions). National 
insurance contribution (NIC) obligations arising from cash-settled schemes and HMRC unapproved equity-settled schemes are treated as if they are 
cash-settled, regardless of the actual cash/equity determination of the scheme itself.

Share Options and Other Equity Instruments
The Group operates various employee share incentive schemes, namely the Executive Share Ownership Scheme (“ESOS”), the Joint Share Ownership 
Scheme (“JSOS”), the Sharesave Scheme, the Long-Term Incentive Plan (“LTIP”), the Growth Incentive Plan (“GIP”), the Share Incentive Plan (“SIP”), the 
Value Creation Plan (“VCP”), the Ocado Technology Award and the Long-Term Operating Plan. The Group also operates a cash-settled incentive scheme, 
the Cash LTIP.

The total expense for the period relating to employee share-based payment plans was £24.2 million (2018: £13.1 million), of which £12.8 million 
(2018: £6.1 million) related to equity-settled share-based payment transactions and £11.4 million (2018: £7.0 million) as a provision for the payment of 
employers’ NIC upon allotment of HMRC unapproved equity-settled share schemes, and the Cash LTIP (see note 3.13 Provisions for further details).

(a) ESOS
The Group’s ESOS is an equity-settled share option scheme approved by HMRC. Options have also been granted under the terms of HMRC’s schedule, 
which is not approved. The ESOS was established by Ocado in 2001.

Under the ESOS, Ocado or the trustees of an employee trust may grant options over shares in the Company to eligible employees. The eligible 
employees to whom options are granted and the terms of such options will be determined by the Directors of Ocado or the trustees. The employees 
who are eligible to participate in the ESOS are all Ocado’s Executive Directors and employees, including the employees of the Company’s wholly owned 
subsidiaries. Options are not transferable. The exercise price of options may not be less than the market value of the Company’s shares on the date of 
grant. If the trustees or the Directors have determined that the exercise of an option will be satisfied by the issue of ordinary shares, the exercise price 
may also not be less than the nominal value of ordinary shares.

The Directors of Ocado or the trustees may impose a performance target and any further condition determined to be appropriate on the exercise of 
an option. In most cases any performance target must be measured over a period of at least three years. There are currently no options granted which 
are subject to performance targets that have not yet been met. The vesting period for the ESOS is three years. If the options remain unexercised after a 
period of ten years from the date of grant or the employee leaves the Group, the options expire (subject to a limited number of exceptions).

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Notes to the Consolidated Financial Statements
Continued

4.11 Share Options and Other Equity Instruments Continued
At each respective Balance Sheet date the outstanding options were as follows:

Approved

Year of Issue

1 December
2019

Exercise
Price 
(£)

2 December
2018

Exercise
Price
(£)

2009
2009
2010
2011
2011
2012
2012
2012
2013
2013
2013
2014
2014
2014
2015
2015
2015
2015
2016
2016
2016
2017
2017
2017
2018
2018
2018
2018
2018
2019
2019

2009
2012
2014
2014
2014
2015
2015
2015
2015
2016
2016
2017
2017
2018
2018
2019
2019

–
–
75,439
45,066
5,317
49,031
147,451
11,003
68,782
38,898
288
4,998
94,073
2,890
88,583
1,835
7,457
9,098
184,394
4,341
6,297
860,706
46,562
14,749
285,479
15,691
1,700
17,820
2,871
196,133
241
2,287,193

–
45,800
14,997
5,328
1,975
4,858
7,877
1,638
4,638
71,014
29,314
175,390
80,966
68,546
26,589
36,667
35,321
610,918
2,898,111

–
–
1.65
2.55
1.89
1.03
1.05
0.85
1.28
3.02
3.02
5.10
4.84
4.84
3.77
3.77
4.46
4.39
2.70
2.70
2.59
2.56
2.56
2.92
5.68
5.68
5.68
10.45
10.45
12.40
12.40

–
1.05
4.84
3.36
3.27
3.77
4.46
4.46
4.39
2.70
2.59
2.56
2.92
5.68
10.45
11.37
12.40

16,339
55,460
100,754
72,932
5,800
77,827
218,417
18,149
95,591
47,955
–
10,594
151,907
–
144,814
–
19,166
19,061
486,334
–
26,757
992,286
–
16,464
351,865
–
–
21,264
–
–
–
2,949,736

39,000
77,294
19,286
6,955
2,954
8,056
11,443
–
8,494
127,784
50,810
187,100
87,443
72,718
30,207
–
–
729,544
3,679,280

1.20
1.35
1.65
2.55
1.89
1.03
1.05
0.85
1.28
3.02
–
5.10
4.84
–
3.77
–
4.46
4.39
2.70
–
2.59
2.56
–
2.92
5.68
–
–
10.45
–
–
–

1.20
1.05
4.84
3.36
3.27
3.77
4.46
–
4.39
2.70
2.59
2.56
2.92
5.68
10.45
–
–

Total approved options
Non-approved

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Total non-approved options
Total

Exercise Period

31/05/12 – 30/05/19
02/11/12 – 29/11/19
30/06/13 – 29/06/20
14/02/14 – 13/02/21
19/07/14 – 18/07/21
21/02/15 – 13/02/22
09/03/15 – 08/03/22
27/06/15 – 26/06/22
05/03/16 – 04/03/23
08/07/16 – 07/07/23
08/07/16 – 05/08/20
05/02/17 – 04/02/24
17/03/17 – 16/03/24
17/03/17 – 05/08/20
13/03/18 – 12/03/25
13/03/18 – 05/08/20
01/07/18 – 30/06/25
10/07/18 – 09/07/25
16/03/19 – 15/03/26
16/03/19 – 05/08/30
15/07/19 – 14/07/26
14/03/20 – 13/03/27
05/08/19 – 13/09/20
15/08/20 – 14/08/27
21/03/21 – 20/03/28
05/08/19 – 19/09/21
21/03/21 – 19/09/21
13/08/21 – 12/08/28
05/09/19 – 11/02/22
29/07/22 – 28/07/29
29/07/22 – 28/01/23

31/05/12 – 30/05/19
09/03/15 – 08/03/22
17/03/17 – 16/03/24
01/08/17 – 31/07/24
08/08/17 – 07/08/24
13/03/18 – 12/03/25
01/07/18 – 30/06/25
01/07/18 – 05/08/20
10/07/18 – 09/07/25
16/03/19 – 15/03/26
15/07/19 – 14/07/26
14/03/20 – 13/03/27
15/08/20 – 14/08/27
21/03/21 – 20/08/28
13/08/21 – 14/08/28
16/08/22 – 14/08/29
29/07/22 – 27/07/29

Of the total employee share options above, the following options were subject to performance criteria in relation to the average contribution by basket 
and EBITDA A  :

1 December 2019

2 December 2018

Number 
of Share 
Options
–

Exercise 
Price 
(£)
–

Number 
of Share 
Options
49,600

Exercise 
Price 
(£)
1.20

Year of Issue
2009

Exercise Period
31/05/12 – 30/05/19

Total options subject to performance 
criteria

A  See Alternative Performance Measures on pages 227 and 228.

–

–

49,600

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4.11 Share Options and Other Equity Instruments Continued
Details of the movement in the number of share options outstanding during each period are as follows:

Outstanding at the beginning of the period
Granted during the period
Forfeited during the period
Exercised during the period
Outstanding at the end of the period
Exercisable at the end of the period

1 December 2019

2 December 2018

Number of
Share 
Options
3,679,280
273,385
(139,042)
(915,512)
2,898,111
1,107,336

Weighted
Average
Exercise 
Price (£)
3.01
12.26
3.65
2.58
3.98
2.59

Number of
Share 
Options
5,003,423
498,143
(306,013)
(1,516,273)
3,679,280
1,228,248

Weighted
Average
Exercise 
Price (£)
2.51
6.18
2.99
2.46
3.01
3.55

Since the Company’s Admission, the market value of the Company’s shares at each option grant date was taken to be the closing mid-market price of the shares 
on the day prior to issuance. Prior to the Admission, the market value of the Company’s shares was derived based on the market value of similar companies and 
by taking into account transactions with shareholders during the relevant period. The Share Valuation Office of HMRC has confirmed in correspondence that in 
respect of options granted prior to Admission, the exercise price was not less than the market value of the Company’s shares at each option grant date.

For exercises during the period, the weighted average share price at the date of exercise was £11.88 (2018: £7.27).

In determining the fair value of the share options granted during the period, the Black–Scholes Option Pricing Model was used with the following inputs:

Weighted average share price
Weighted average exercise price
Expected volatility
Weighted expected life – years
Weighted average risk-free interest rate
Expected dividend yield

1 December 
2019
£12.26
£12.26
0.34
3.00
0.4%
0.0%

2 December 
2018
£6.18
£6.18
0.40
3.00
1.0%
0.0%

The expected volatility was determined by considering the historical performance of the Company’s shares. The expected life used in the model has been 
adjusted, based on management’s best estimate, for the effects of non-transferability, exercise restrictions, and behavioural considerations. All share 
awards under the ESOS are equity-settled, apart from employer’s NIC due on unapproved ESOS awards which is treated as cash-settled.

The weighted average remaining contractual lives for outstanding share options under the ESOS are as follows:

1 December 2019

2 December 2018

Weighted 
Average
Remaining 
Contractual 
Life  
(years)
2.6
2.2
2.3
–
3.3
–
0.6
1.6
1.2
7.1
6.6
6.2
7.7
3.6
4.7
4.7
5.2
5.6
5.1
4.2
4.2
8.2
8.7
9.7
9.7

Number 
of Share 
Options
11,003
49,031
193,251
–
68,782
–
75,439
5,317
45,066
1,082,658
35,611
259,749
95,715
39,186
1,975
5,328
95,276
13,736
16,972
111,960
4,998
371,416
47,280
36,667
231,695
2,898,111

Exercise 
Price
 (£)
0.85
1.03
1.05
1.20
1.28
1.35
1.65
1.89
2.55
2.56
2.59
2.70
2.92
3.02
3.27
3.36
3.77
4.39
4.46
4.84
5.10
5.68
10.45
11.37
12.40

Weighted 
Average
Remaining 
Contractual 
Life 
(years)
3.6
3.2
3.3
0.5
4.3
0.9
1.6
2.6
2.2
8.3
7.6
7.3
8.7
4.6
5.7
5.7
6.3
6.6
6.6
5.3
5.2
9.3
9.7
–
–

Number 
of Share 
Options
18,149
77,827
295,711
55,339
95,591
55,460
100,754
5,800
72,932
1,179,386
77,567
614,118
103,907
47,955
2,954
6,955
152,870
27,555
30,609
171,193
10,594
424,583
51,471
–
–
3,679,280

Exercise 
Price 
(£)
0.85
1.03
1.05
1.20
1.28
1.35
1.65
1.89
2.55
2.56
2.59
2.70
2.92
3.02
3.27
3.36
3.77
4.39
4.46
4.84
5.10
5.68
10.45
–
–

Annual Report and Accounts  Ocado Group plc  

197

Outstanding at the end of the period

Stock Code: OCDO 

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Notes to the Consolidated Financial Statements
Continued

4.11 Share Options and Other Equity Instruments Continued
(b) JSOS
The JSOS is an executive incentive scheme which was introduced to incentivise and retain the Executive Directors and select members of senior 
management of the Group (the “Participants”). It is a share ownership scheme under which the Participants and Estera Trust (Jersey) Limited, Trustee of 
the  Employee Benefit Trust, held at the Balance Sheet date separate beneficial interests in 1,604,915 ordinary shares (2018: 6,438,706) which represents 
0.2% (2018: 0.9%) of the issued share capital of the Company. Of these ordinary shares, 735,557 (2018: 4,516,292) are held by the Employee Benefit Trust 
on an unallocated basis.

Nature of Interests
Interests take the form of a restricted interest in ordinary shares in the Company (the “Interest”). An Interest permits a Participant to benefit from the 
increase (if any) in the value of a number of ordinary shares in the Company (“Shares”) over specified threshold amounts. In order to acquire an Interest, 
a Participant must enter into a joint share ownership agreement with the Trustee of the Employee Benefit Trust, under which the Participant and the 
Trustee of the Employee Benefit Trust jointly acquire the Shares and agree that once all vesting conditions have been satisfied the Participant is awarded 
a specific number of Shares equivalent to the benefit achieved, or at their discretion, when the Shares are sold, the Participant has a right to receive a 
proportion of the sale proceeds insofar as the value of the Shares exceeds the threshold amount.

Participants
In prior periods, Interests were acquired by the Participants under the first JSOS scheme (“JSOS1”) in 32,476,700 shares at an issue price of £1.50 per 
share, and the second group of Participants’ JSOS scheme (“JSOS2”) in 3,990,799 shares at an issue price of £1.70 per share. In prior periods 2,953,675 
shares, in which interests of Participants have lapsed, were reallocated to the third group of Participants under the JSOS scheme (“JSOS3”). For JSOS1 
and JSOS2 there are four tranches, each with their own hurdle price. For JSOS3 there are two tranches, each with their own hurdle price.

JSOS1

JSOS2

JSOS3

Tranche

1 (2011)

2 (2012)

3 (2013)

4 (2014)

Vesting 
Date

Hurdle 
Value

% 
of Issue 
Price

Tranche

Vesting 
Date

Hurdle 
Value

%
of Issue 
Price

Tranche

Vesting 
Date

Hurdle 
Value

%
of Market Price

Jan 2011

Jan 2012

Jan 2013

Jan 2014

£1.73

£1.91

£2.08

£2.28

115% 1 (2012) June 2012

127% 2 (2013) June 2013

139% 3 (2014) June 2014

152% 4 (2015) June 2015

£1.96

£2.15

£2.36

£2.59

115% 1 (2013)

Jan 2013

127% 2 (2014)

Jan 2014

139%

152%

–

–

–

–

£1.70

£1.80

–

–

230% – 265%

244% – 280%

–

–

For JSOS1, Participants were required to purchase their Interest for 2.0% of the issue price. For JSOS2, the price ranged from 7.1% to 10.8%, and for 
JSOS3, 1.5% to 1.7% of the share price at the date of issue. When an Interest vests, the Trustee of the Employee Benefit Trust will transfer shares to 
the Participant of equal value to the Participant’s Interest or the shares will be sold and the Trustee of the Employee Benefit Trust will account to the 
Participant for the balance (i.e. the difference between the sale proceeds (less expenses) and the hurdle price).

Vesting Conditions
The vesting of the Interests granted to Participants is subject to a time vesting condition, as detailed above.

The fair value of the Interests awarded under the JSOS was determined using the Black–Scholes Option Pricing Model. In accordance with IFRS 2 “Share-
Based Payment”, market-based vesting conditions and the share price target conditions in the JSOS have been taken into account in establishing the 
fair value of the equity instruments granted. Other non-market or performance-related conditions were not taken into account in establishing the fair 
value of equity instruments granted; instead, these non-market vesting conditions are taken into account by adjusting the number of equity instruments 
included in the measurement of the transaction amount so that ultimately the amount recognised for services received as consideration for the equity 
instruments granted is based on the number of equity instruments that will eventually vest.

In determining the fair value of the Interests granted, the Black–Scholes Option Pricing Model was used with the following inputs:

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JSOS1
Weighted average share price
Weighted average exercise price
Expected volatility
Weighted expected life – years
Risk-free interest rate
Expected dividend yield

JSOS2
Weighted average share price
Weighted average exercise price
Expected volatility
Weighted expected life — years
Risk-free interest rate
Expected dividend yield

Tranche 1
£1.35
£1.73
0.25
0.91
3.5%
0.0%

Tranche 1
£1.70
£1.96
0.25
1.0
3.5%
0.0%

Tranche 2
£1.35
£1.91
0.25
1.91
3.5%
0.0%

Tranche 2
£1.70
£2.15
0.25
2.0
3.5%
0.0%

Tranche 3
£1.35
£2.08
0.25
2.91
3.5%
0.0%

Tranche 3
£1.70
£2.36
0.25
3.0
3.5%
0.0%

Tranche 4
£1.35
£2.28
0.25
3.91
3.5%
0.0%

Tranche 4
£1.70
£2.59
0.25
4.0
3.5%
0.0%

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4.11 Share Options and Other Equity Instruments Continued
Expected volatility was determined by comparing the Company to a basket of others of a similar size or which operate in a similar industry.

As the Interests in JSOS3 were reallocated from lapsed Interests in JSOS1 and JSOS2, the fair value of those Interests had been calculated in prior 
periods using the inputs disclosed in the tables above.

Details of the movement in the number of allocated Interests in shares during the current and prior periods are as follows:

Outstanding at the beginning of the period
Exercised during the period
Outstanding at the end of the period
Exercisable at the end of the period

1 December 2019

2 December 2018

Number of 
Interests in
Shares
1,922,414
(1,053,056)
869,358
869,358

Weighted 
Average 
Exercise Price 
(£)
2.25
2.24
2.25
2.25

Number of 
Interests in
Shares
32,724,358
(30,801,944)
1,922,414
1,922,414

Weighted 
Average 
Exercise Price 
(£)
1.99
1.97
2.25
2.25

(c) Sharesave Scheme
In 2010 the Group launched the Ocado Group Sharesave Scheme (“SAYE”). This is an HMRC approved scheme and is open to any person that was an 
employee or officer of the Group at the launch date. Under the scheme, members save a fixed amount each month for three years. At the end of the 
three-year period they are entitled to use these savings to buy shares in the Company at 90.0% of the market value at launch date.

At 1 December 2019 employees of the Company’s subsidiaries held 2,610 (2018: 1,135) contracts in respect of options over 6,723,223 (2018: 5,396,601) 
shares. Details of the movement in the number of Sharesave options outstanding during the current and prior periods are as follows:

Outstanding at the beginning of the period
Granted during the period
Forfeited during the period
Exercised during the period
Outstanding at the end of the period
Exercisable at the end of the period

1 December 2019

2 December 2018

Number 
of Share 
Options
5,396,601
1,629,893
(272,599)
(30,672)
6,723,223
3,248,787

Weighted 
Average 
Exercise Price 
(£)
3.09
11.17
5.04
2.81
4.97
2.28

Number 
of Share 
Options
4,454,396
2,071,434
(469,447)
(659,782)
5,396,601
1,211

Weighted 
Average 
Exercise Price 
(£)
2.03
4.57
3.14
3.22
3.09
3.24

(d) Long-Term Incentive Plan
The Group operates equity-settled long-term incentive plans (“LTIP”) as approved by the Remuneration Committee and shareholders, under which 
shares are conditionally awarded to Executive Directors and select members of senior management. The number of awards issued is calculated based 
on a percentage of the participants’ salaries and will vest at the end of a period of three years from the grant date. The final number and proportion of 
awards expected to vest will depend on achievement of certain performance conditions. For both the 2015 LTIP and the 2016 LTIP,  which vested in the 
prior and current periods respectively, there were four equally weighted performance conditions, which were operational efficiency and capital efficiency 
metrics related to the retail business and the platform business, the Group’s retail business revenue and the Group’s retail business earnings before tax 
for the financial year ended 3 December 2017, and financial year ending 2 December 2018 respectively. For the 2017 LTIP, there are four equally weighted 
performance conditions based on performance in the 2019 financial year, which are operational efficiency related to the retail business, Ocado Smart 
Platform sales target, the Group’s retail business revenue and the Group’s retail business earnings before tax. For the 2018 LTIP, there are four equally 
weighted performance conditions based on performance in the 2020 financial year, which are Ocado Smart Platform efficiency target, the Ocado 
Solutions revenue target, the Group’s retail business revenue target and Group’s retail business earnings before interest and tax.

The number of awards issued, adjusted to reflect the achievement of the performance conditions, will vest during 2020 for the 2017 LTIP and 2021 for the 
2018 LTIP, with the exception of awards issued to the Executive Directors which have a two-year holding period and will be released in 2023. Full vesting 
will only therefore occur where exceptional performance levels have been achieved and significant shareholder value created. An award will lapse if a 
participant ceases to be employed within the Group before the vesting date.

A summary of the status of the LTIP as at 1 December 2019 and changes during the period is presented below:

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Outstanding at the beginning of the period
Granted during the period
Forfeited during the period
Vested during the period
Outstanding at the end of the period

Number 
of Share 
Awards 
1 December 
2019
4,247,037
–
(1,067,195)
(709,571)
2,470,271

Number 
of Share 
Awards 
2 December 
2018
4,308,708
927,102
(741,585)
(247,188)
4,247,037

There were no awards exercisable as at 1 December 2019 (2018: nil).

The Group recognised an expense of £2.7 million (2018: £2.8 million) related to these awards in the Consolidated Income Statement during the period. 
The expectation of meeting the performance criteria, based upon internal budgets and forecasts, was taken into account when calculating this expense.

Stock Code: OCDO 

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Notes to the Consolidated Financial Statements
Continued

4.11 Share Options and Other Equity Instruments Continued
(e) Growth Incentive Plan
In 2014, the Group introduced an equity-settled growth incentive plan (“GIP”), under which nil cost shares were conditionally awarded to certain 
Executive Directors.

The final number and proportion of awards expected to vest will depend on achievement of a performance condition, being the growth in the 
Company’s share price relative to the growth in the FTSE 100 Share Index over a five-year performance period.

These awards vested in 2019.

Performance was assessed based on the three-month average share price of the Company and the FTSE 100 Share Index at the end of the performance 
period in comparison to the three-month average share price of the Company and the FTSE 100 Share Index prior to the start of  
the performance period.

In determining the fair value of the awards granted, a unique Monte Carlo model was used with the following inputs:

Weighted average share price
Value of FTSE 100 Index
Expected correlation
Expected volatility of Company
Expected volatility of FTSE 100 Index
Weighted expected life – years
Risk-free rate
Expected dividend yield
Valuation model

£3.19
6,389.25
29%
40%
16%
5.0
1.96%
0.0%
Monte Carlo Pricing

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Expected correlation was determined with reference to the share price correlation of the shares in the Company and the FTSE 100 Index over a period 
commensurate with the terms of the award (i.e. five years).

Expected volatility of the Company was determined by comparing the Company to others of a similar size or which operate in a similar industry. 
Expected volatility of the FTSE 100 Index was determined by reference to its historical volatility over a period commensurate with the terms of the 
award (i.e. five years). Volatility is a key estimate in determining the fair value of the GIP award, as the overall charge is most sensitive to changes in this 
assumption. Management has had regard to an appropriate range of alternative volatility assumptions, and concluded that a change in the volatility 
within this range would not has a material impact on the financial statements.

The use of the Monte Carlo model and calculation of the associated input parameters requires judgement. Therefore, management obtained 
professional advice to assist in determining the fair value of the awards granted.

A summary of the GIP as at 1 December 2019 and changes during the period is presented below:

Outstanding at 3 December 2017 and 2 December 2018
Vested during the period
Outstanding at 1 December 2019

Number of 
Share Awards
6,470,000
(6,470,000)
–

As at 1 December 2019 all awards have been exercised. There were no awards exercisable as at 2 December 2018.

The Group recognised an expense of £7.3 million (2018: £4.3 million) related to these awards in the Consolidated Income Statement during the period. 
The expectation of meeting the performance criteria was taken into account when calculating this expense.

(f) Share Incentive Plan
In 2014, the Group introduced the Ocado Share Incentive Plan (“SIP”). This HMRC approved scheme provides all employees, including Executive 
Directors, the opportunity to receive and invest in Company shares. All SIP shares are held in a SIP Trust, administered by Yorkshire Building Society.

There are two elements in the plan – the Buy As You Earn (“BAYE”) arrangement and the Free Share Award. Under the BAYE, participants can purchase 
shares in the Company (“Partnership Shares”) each month using contributions from pre-tax pay, subject to an upper limit. For every seven shares 
purchased, the Company gifts the participant one free share (“Matching Shares”).

Under the Free Shares Award, shares are given to eligible employees, as a proportion of their annual base pay, subject to a maximum. Eligible employees 
are those with six months’ service as at the grant date.

For Partnership Shares, eligible employees are those with three months’ service. Partnership shares can be withdrawn from the Plan Trust at any 
time; however, Matching Shares and Free Shares are subject to a three-year holding period, during which continuous employment within the Group is 
required. The Matching Shares and Free Shares will be forfeited if any corresponding Partnership Shares are removed from the Plan Trust within this 
three-year period, or if the participant leaves Ocado.

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4.11 Share Options and Other Equity Instruments Continued
A summary of the status of the SIP as at 1 December 2019 and changes during the period is presented below:

Outstanding at 3 December 2017
Awarded during the period
Forfeited during the period
Released during the period
Outstanding at 2 December 2018
Unrestricted at 2 December 2018 (restated)

Outstanding at 2 December 2018
Awarded during the period
Forfeited during the period
Released during the period
Outstanding at 1 December 2019
Unrestricted at 1 December 2019

Partnership
Shares
436,789
89,553
–
(123,089)
403,253
403,253

Partnership
Shares
403,253
65,222
–
(77,926)
390,549
390,549

Matching
Shares
62,098
12,670
(14,778)
(2,679)
57,311
12,526

Matching
Shares
57,311
9,142
(5,624)
(5,365)
55,464
23,537

Free
Shares
1,800,852
276,566
(306,522)
(133,438)
1,637,458
347,898

Number of 
Share Awards
Total
2,299,739
378,789
(321,300)
(259,206)
2,098,022
763,677

Free
Shares
1,637,458
208,597
(143,175)
(335,194)
1,367,686
457,688

Number of 
Share Awards
Total
2,098,022
282,961
(148,799)
(418,485)
1,813,699
871,774

In the period, the Group recognised an expense of £1.4 million (2018: £1.2 million) related to these awards. The expectation of meeting the holding 
period was taken into account when calculating this expense.

(g) Value Creation Plan
Following shareholder approval on 1 May 2019 the Company launched the Value Creation Plan (“VCP”). 

Nature of Conditional Award
Under the VCP, participants are granted a conditional award giving the potential right to earn nil-cost options based on the absolute total shareholder 
return generated over the VCP period. The award gives participants the opportunity to share in a proportion of the total value created for shareholders 
above a hurdle, (“Threshold Total Shareholder Return”) at the end of each Plan Year (“Measurement Date”) over a five-year VCP period.

At each Measurement Date, up to 2.75% of the value created above the hurdle will be “banked” in the form of share awards which will be released in 
line with the vesting schedule. The Initial Price for the VCP is the average share price over the 30-day period prior to the Annual General Meeting where 
shareholder approval was sought for the Plan (i.e. £13.97). The Initial Price is independent of the share price on the date of grant. Participants will receive 
the right at the end of each year of the performance period to share awards with a value representing the level of the Company’s total shareholder return 
(“Measurement Total Shareholder Return”) above the Threshold Total Shareholder Return at the relevant Measurement Date. The share price used at 
the Measurement Date will be the 30-day average following the announcement of the Group’s results for the relevant financial year plus any dividends in 
respect of the Plan.

The Threshold Total Shareholder Return or hurdle which has to be exceeded before share awards can be earned by Participants is the higher of:

• 

• 

the highest previous Measurement Total Shareholder Return; and

the Initial Price compounded by 10% p.a.

If the value created at the end of a given Plan Year does not exceed the Threshold Total Shareholder return, nothing will accrue in that year under the VCP.

The first Measurement Date will be in March 2020, 30 days after publication of the 2019 full year results and as such, no nil-cost options were banked 
during the period.

Vesting Conditions
The vesting schedule provides that 50% of the cumulative number of share awards will vest following the third Measurement Date, 50% of the cumulative 
balance following the fourth Measurement Date, with 100% of the cumulative number of share awards vesting following the fifth Measurement Date. At 
each vesting date, vesting of awards is subject to:

a.  a minimum TSR underpin of 10% CAGR being maintained:

•  where the TSR underpin has been achieved at the third Measurement Date, 50% of the cumulative balance will vest. If the underpin has not been 

achieved no share awards will vest at this point but they will not lapse;

•  where the TSR underpin has been achieved at the fourth Measurement Date, 50% of the cumulative balance will vest. If the underpin has not been 

achieved no share awards will vest at this point but they will not lapse;

•  where the TSR underpin has been achieved at the fifth Measurement Date, 100% of the cumulative balance will vest. If the underpin has not been 

achieved no share awards will vest at this point and the remaining cumulative balance will lapse; 

b.  any shares vesting cannot be sold prior to the fifth anniversary of the date of the implementation of the VCP;

c.  an annual cap on vesting of £20.0 million for the CEO and a proportionate limit for other participants:

• 

in the event that in any year vesting as described above would exceed the annual cap, any share awards above the cap will be rolled forward and 
allowed to vest in subsequent years provided the cap is not exceeded in those years, until the VCP is fully paid out or after five years after the fifth 
Measurement Date when any unvested share awards will automatically vest. Rolled forward share awards will not be subject to further underpins, 
performance conditions or service conditions.

Stock Code: OCDO 

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Notes to the Consolidated Financial Statements
Continued

4.11 Share Options and Other Equity Instruments Continued
Valuation of awards
To date, 2.55% of a possible 2.75% has been awarded in total to participants and these grants were made during the period. The fair value of awards 
granted under the VCP to date is £46.9 million spread over the five-year period. An expense of £5.7 million was recognised during the period (2018: £nil).  
In determining the fair value of the VCP awards granted during the period, a Monte Carlo model was used with the following inputs:

Portion of VCP granted
Share price at grant
Initial Price
Exercise price
Expected volatility
Expected life – years
Risk-free interest rate
Expected dividend yield

31 May 
2019
2.20%
£11.95
£13.97
–
0.34
2.78/3.78/4.78
0.61%
0.00%

23 October 
2019
0.05%
£12.84
£13.97
–
0.34
2.39/3.39/4.39
0.44%
0.00%

8 November 
2019
0.30%
£11.90
£13.97
–
0.34
2.34/3.34/4.34
0.50%
0.00%

Linked JOE awards
Under the terms of the VCP, at the time a VCP award is made, the participant may acquire a linked jointly owned equity (“JOE”) award with Estera Trust 
(Jersey) Limited, the Trustee of the Employee Benefit Trust. The JOE award permits participants to benefit from the increase (if any) in the value of a 
number of ordinary shares above a hurdle of 10% p.a. cumulative annual growth rate (which reflects the VCP Threshold Total Shareholder Return) over 
a time period matching the performance period of the VCP. Participants acquired JOE awards over a total of 9,245,601 shares. The value of these JOE 
awards (if any) will be applied to deliver part of the total value of the participants’ VCP awards on realisation of the VCP awards. 

JOE award participants paid an initial cost for the JOE awards which is not repayable to them even if no value is delivered under the JOE awards.

(h) Ocado Technology Award 
In the period, the Group granted shares to a senior employee of Ocado Technology. These are conditional on continued employment within the Group. 
The vesting of the award is split into tranches, with vestings taking place over five years.

A summary of the status of the award as at 1 December 2019 and changes during the year is presented below:

Outstanding at 3 December 2017 and 2 December 2018
Granted during the period
Vested during the period
Outstanding at 1 December 2019

There were no awards exercisable as at 1 December 2019.

Number of 
Share Awards 
1 December 
2019
–
235,475
(30,000)
205,475

The Group recognised an expense of £1.0 million related to this award in the Consolidated Income Statement during the period.

(i) Long-Term Operating Plan
In the period, the Group granted shares to selected employees. The number of awards issued was calculated based on a percentage of the participants’ 
salaries. The awards will vest in three equal tranches over three years. Upon vesting, each tranche is subject to an additional two-year holding period 
after which the shares will be released to the participants. The vesting of each tranche is conditional on continued employment within the Group and 
subject to the Company’s share price exceeding a predetermined minimum.

A summary of the status of the award as at 1 December 2019 and changes during the year is presented below:

Outstanding at 3 December 2017 and 2 December 2018
Granted during the period
Outstanding at 1 December 2019

There were no awards exercisable as at 1 December 2019.

The Group recognised an expense of £0.4 million related to this award in the Consolidated Income Statement during the period.

Number of 
Share Awards 
1 December 
2019
–
166,856
166,856

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4.12 Capital Management
The Board’s objective is to maintain an appropriate balance of debt and equity financing to enable the Group to continue as a going concern, to sustain 
future development of the business and to maximise returns to shareholders and benefits to other stakeholders.

The Board closely manages trading capital, defined as net assets plus net cash. Net cash is calculated as total debt (obligations under lease liabilities and 
borrowings as shown on the Consolidated Balance Sheet), less cash and cash equivalents. The Group’s net assets at the end of the period were £1,058.3 
million (2018: £556.6 million) and it had net cash of £142.4 million (2018: £50.2 million).

The main areas of capital management revolve around working capital and compliance with externally imposed financial covenants. The Group’s 
objectives when managing capital are to safeguard its ability to continue as a going concern and balance the needs of the Group to grow, while operating 
with sufficient headroom within its bank covenants. The components of working capital management include monitoring inventory turnover, age of 
inventory, age of receivables, receivables’ days, payables’ days, Balance Sheet re-forecasting, period projected profit/(loss), weekly cash flow forecasts 
and daily cash balances. Major investment decisions are based on reviewing the expected future cash flows and all major capital expenditure requires 
approval by the Board. There were no changes in the Group’s approach to capital management during the period.

In the current period the Group has £225.0 million (2018: £250.0 million) of finance through the issue of senior secured notes with a fixed coupon rate 
of 4.0% and a maturity date of five years. In 2017, the £210.0 million RCF was reduced to £100.0 million and extended by a further three years to 2022. 
The funds from the senior secured notes issue have been used to pay down existing debt, including the £87.5 million previously drawn on the RCF. The 
remaining funds will be used for capital expenditure to increase capacity.

The Group reviews its financing arrangements regularly. Throughout the period, the Group has complied with all covenants imposed by lenders. In 
addition, a key aspect of capital management was the strategic operating agreement with Morrisons and the operation of MHE JVCo, a company jointly 
owned with Morrisons, discussed in note 5.1.

Given the Group’s commitment to expand the business and the investment required to complete future CFCs, the declaration and payment of a dividend 
is not part of the short-term capital management strategy of the Group.

At the period end, the Group’s undrawn facilities and cash and cash equivalents were as follows:

Total facilities available
Facilities drawn down(1)
Undrawn facilities at end of period
Cash and cash equivalents

Notes

4.2

3.11

1 December 
2019
£m
741.7
(608.2)
133.5
750.6
884.1

2 December 
2018
£m
509.4
(360.6)
148.8
410.8
559.6

(1)  The facilities drawn down at the end of the period are net of transaction costs.

As at 1 December 2019 the unsecured £100.0 million revolving facility has not been utilised. Transaction costs of £5.4 million (2018: £5.7 million) relating 
to the senior secured notes have been capitalised. The Group reviews its financing arrangements regularly.

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Notes to the Consolidated Financial Statements
Continued

Section 5 — Other Notes
5.1 Subsidiaries
In accordance with Section 409 of the Companies Act 2006, a full list of related undertakings, the country of incorporation and the effective percentage of 
equity owned, as at 1 December 2019 is disclosed below. All undertakings are indirectly owned by Ocado Group plc unless otherwise stated.

Share Class
C shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
£1.00 “B” shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares
Ordinary shares

Proportion of
Share Capital 
Held
33.3%
100.0%
64.1%
20.8%
100.0%
50.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
50.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
100.0%

100.0%
100.0%
100.0%
100.0%
100.0%
100.0%
25.0%
50.0%
50.0%

Name
Infinite Acres Holding B.V.
JFC Hydroponics Ltd
Jones Food Company Limited
Karakuri Limited
Last Mile Technology Limited
MHE JVCo Limited
Ocado Bulgaria EOOD
Ocado Central Services Limited
Ocado Holdings Limited†
Ocado Innovation Limited†
Ocado International Holdings Limited 
Ocado Operating Limited
Ocado Polska Sp. z o.o.
Ocado Retail Limited
Ocado Solutions Australia PTY Limited
Ocado Solutions Canada Inc.
Ocado Solutions France SAS
Ocado Solutions Limited†
Ocado Solutions Sweden AB
Ocado Solutions USA Inc.
Ocado Spain S.L.U.
Ocado Sweden AB
Ocado Ventures Holdings Limited†  
(formerly Ocado Innovation Holdings Limited)
Ocado Ventures (Infinite Acres) Limited†
Ocado Ventures (Inkbit) Limited†
Ocado Ventures (JFC) Limited†
Ocado Ventures (Karakuri) Limited†
Oxford US LLC
Paneltex Limited
Paws & Purrs Limited
Speciality Stores Limited

† Interest held directly by Ocado Group plc.

Country of Incorporation
Netherlands(1)
United Kingdom(2)
United Kingdom(2)
United Kingdom(3)
United Kingdom(4)
United Kingdom(4)
Bulgaria(5)
United Kingdom(4)
United Kingdom(4)
United Kingdom(4)
United Kingdom(4)
United Kingdom(4)
Poland(6)
United Kingdom(7)
Australia(8)
Canada(9)
France(10)
United Kingdom(4)
Sweden(11)
United States of America(12)
Spain(13)
Sweden(14)

United Kingdom(4)
United Kingdom(4)
United Kingdom(4)
United Kingdom(4)
United Kingdom(4)
United States of America(15)
United Kingdom(16.)
United Kingdom(7)
United Kingdom(7)

Principal Activity
Holding company
Non-trading company
Growing of crops
Software development
Non-trading company
Trading company
Technology
Business services
Holding company
Technology
Business services
Logistics and distribution
Technology
Retail
Business services
Business services
Business services
Business services
Business services
Business services
Technology
Technology

Holding company
Holding company
Holding company
Holding company
Holding company
Non-trading company
Manufacturing
Retail
Retail

The registered offices of the above companies are as follows:

(1)  Oude Delft 128, 2611 CG Delft, Netherlands
(2)  Phase 2 Celsius Parc, Cupola Way, Scunthorpe, England, DN15 9YJ, United Kingdom
(3)  14 Amherst Avenue, London, England, W13 8NQ, United Kingdom
(4)  Buildings One & Two, Trident Place, Mosquito Way, Hatfield, Hertfordshire, AL10 9UL, United Kingdom
(5)  17 Henrik Ibsen Street, Lozenets District, Sofia 1407, Bulgaria
(6)  ul. Rakowicka 7, 31-511, Krakow, Poland
(7)  Apollo Court, 2 Bishop Square, Hatfield Business Park, Hatfield, Hertfordshire, AL10 9EX, United Kingdom
(8)  Level 9, 63 Exhibition Street, Melbourne, VIC 3000, Australia
(9)  TMF Canada Inc, Suite 900, Purdy’s Wharf Tower One, 1959 Upper Water Street, Halifax, N.S., B3J 3N2, Canada
(10) TMF Pôle, 3-5 rue Saint-Georges, 75009 Paris, France
(11) TMF Sweden, Sergels Torg 12, Stockholm, Sweden
(12) 12 Timber Creek Lane, Newark, Delaware 19711, United States of America
(13) Av. Josep Tarradellas 38, Planta 8a, 08029, Barcelona, Spain
(14) Drottning Kristinas Väg 53, 114 28, Stockholm, Sweden
(15) 1209 Orange Street, Wilmington, Delaware 19801, United States of America

(16) Paneltex House, Somerden Road, Hull, HU9 5PE, United Kingdom

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5.1 Subsidiaries Continued
In accordance with the exemption under Section 479A of the Companies Act, the standalone financial statements for a subsidiary, Paws & Purrs Limited 
(registration number 07538307), will not be audited for the period ended 1 December 2019, but are included in the Group’s consolidated financial 
statements for the period.

The Group owns 50.0% of the equity shares of Ocado Retail. However, management has determined that the Group controls Ocado Retail. This is on the 
basis that the Group has certain tie-breaking rights in relation to any deadlock matter which arises in respect of the approval of Ocado Retail’s business 
plan and budget and the appointment or removal of the chief executive officer of Ocado Retail.

The Group has effective control over the financial and operating activities of the Ocado Cell in Atlas Insurance PCC Limited, an insurance company 
incorporated in Malta and therefore consolidates the Ocado Cell in its financial statements in accordance with IFRS 10 “Consolidated Financial 
Statements”. The Group uses the Ocado Cell to provide self-insurance for its vehicle fleet and public and product liability claims.

5.2 Non-Controlling Interests
Accounting Policies
Non-controlling interests (“NCI”) are measured initially at their proportionate share of the acquiree’s identifiable net assets at the date of acquisition. 
Changes in the Group’s interest in a subsidiary that do not result in a loss of control are accounted for as equity transactions.

Non-Controlling Interests
The following table summarises the financial information for each subsidiary that has non-controlling interests, before any intra-Group eliminations,  
as at 1 December 2019:

NCI percentage

Net assets
Net assets attributable to NCI
Revenue
Profit/(loss)
Other comprehensive income
Total comprehensive income/(expense)
Profit/(loss) allocated to NCI
Other comprehensive income allocated to NCI
Cash flows from operating activities
Cash flows from investment activities
Cash flows from financing activities
Net increase/(decrease) in cash and cash equivalents

No dividends were paid to the NCI during the year (2018: nil).

Ocado Retail 
50.0%

Jones Food 
Company 
35.9%

£m
15.5
7.7
553.1
3.5
–
3.5
1.7
–
14.8
–
–
14.8

£m
5.0
1.7
0.1
(1.1)
–
(1.1)
(0.4)
–
(0.7)
(0.2)
–
(0.9)

Total

£m
20.5
9.4
553.2
2.4
–
2.4
1.3
–
14.1
(0.2)
–
13.9

In August 2019, the Group disposed of a 50.0% interest in Ocado Retail. The fair value of the consideration received was £735.9 million (including a 
£9.9 million purchase price adjustment) and the carrying amount of Ocado Retail Limited’s net assets in the Group’s consolidated financial statements 
on the date of disposal was £12.1 million. The Group also incurred transaction costs of £19.2 million that were directly attributable to the transaction. 
Accordingly, the Group recognised an increase in non-controlling interests of £6.0 million and an increase in equity attributable to owners of Ocado 
Group plc of £710.7 million. The effect on the equity attributable to the owners of Ocado Group plc is summarised as follows:

Total consideration received from NCI 
NCI’s share of net assets
Transaction costs
Increase in equity attributable to owners of the Group 

5.3 Commitments
Capital Commitments
Contracts placed for future capital expenditure but not provided for in the financial statements are as follows:

Land and buildings
Property, plant and equipment
Total capital expenditure committed at the end of the period

1 December 
 2019
£m
735.9
(6.0)
(19.2)
710.7

1 December 
2019
£m
1.5
92.1
93.6

2 December 
2018
£m
0.1
69.6
69.7

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Notes to the Consolidated Financial Statements
Continued

5.3 Commitments Continued
Of the total capital expenditure committed at the period end, £72.5 million (2018: £0.1 million) relates to new CFCs, £9.5 million (2018: £35.3 million)  
to existing CFCs, £3.3 million (2018: £7.9 million) to fleet costs and £1.3 (2018: £nil) to technology projects.

Operating Lease Commitments
The Group leases a number of offices, facilities and items of equipment under non-cancellable operating leases. The leases have varying terms, 
escalation clauses and renewal rights.

From 3 December 2018, the Group has recognised right-of-use assets for these leases, except for short-term and low-value leases (see note 1.5 and  
note 4.3 for further information). 

At 1 December 2019 the ageing profile of future aggregate minimum lease payments under non-cancellable operating leases is as follows:

Due within one year
Due after one year but less than five
Due after five years
Total commitment

1 December 
2019
£m
0.2
–
–
0.2

2 December 
2018
£m
37.1
108.9
262.3
408.3

5.4 Related Party Transactions
Key Management Personnel
Only the Executive and Non-Executive Directors are recognised as being key management personnel. It is the Board which has responsibility for 
planning, directing and controlling the activities of the Group. The key management compensation is as follows:

Salaries and other short-term employee benefits
Share-based payments

1 December 
2019
£m
4.7
14.7
19.4

2 December 
2018
£m
4.2
6.1
10.3

Further information on the remuneration of Directors and Directors’ interests in ordinary shares of the Company is disclosed in the Directors’ 
Remuneration Report on pages 98 to 131.

Other related party transactions with key management personnel made during the period related to the purchase of professional services amounted to 
£5,000 (2018: £5,250). All transactions were on an arm’s length basis and no period end balances arose as a result of these transactions. At the end of the 
period, there was £nil (2018: £nil) owed by key management personnel to the Group. There were no other material transactions or balances between the 
Group and its key management personnel or members of their close family.

Investment
The following transactions were carried out with Paneltex Limited, a company incorporated in the United Kingdom in which the Group holds a 25.0% 
interest. Further information on the Group’s relationship with Paneltex is provided in note 3.5.

Purchase of goods:
– Plant and machinery
– Consumables

52 Weeks
Ended  
1 December
2019
£m

52 Weeks 
Ended
2 December
2018
£m

0.7
0.6

–
0.6

Indirect transactions, consisting of the purchase of plant and machinery through some of the Group’s leasing counterparties, were carried out with 
Paneltex to the value of £9.1 million (2018: £8.2 million). At the period end, the Group owed Paneltex £23,000 (2018: £37,000).

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26615  11 February 2020 6:54 am  Proof 35.4 Related Party Transactions ContinuedJoint VentureThe following transactions were carried out with MHE JVCo, a joint venture company, incorporated in the United Kingdom, in which the Group holds an interest:1 December 2019£m2 December 2018£mDividend received from MHE JVCo15.6–Reimbursement/(settlement) of supplier invoices paid on behalf of MHE JVCo4.2(0.6)Capital element of lease liability instalments paid to MHE JVCo24.62.8Capital element of lease liability instalments due to MHE JVCo1.212.9Interest element of lease liability instalments accrued or paid to MHE JVCo3.74.4During the period the Group incurred lease instalments (including interest) of £29.6 million (2018: £20.1 million) to MHE JVCo.Of the £29.6 million, £9.0 million (2018: £9.5 million) was recovered directly from Morrisons in the form of other income and £15.6 million (2018: £nil) was received from MHE JVCo by way of a dividend. Of the remaining £4.9 million, £1.2 million (2018: £12.9 million) represents the capital element of the lease liability instalments due to MHE JVCo and £3.7 million (2018: £4.4 million) of interest incurred on the finance lease owing to MHE JVCo. Included within trade and other receivables is a balance of £0.3 million (2018: £3.9 million) owed by MHE JVCo. £0.3 million (2018: £0.6 million) of this relates to a lease liability accrual which is included within other receivables. £nil (2018: £3.3 million) relates to capital recharges.Included within trade and other payables is a balance of £1.8 million (2018: £20.2 million) owed to MHE JVCo.Included within lease liabilities is a balance of £64.0 million (2018: £74.5 million) owed to MHE JVCo.No other transactions that require disclosure under IAS 24 “Related Party Disclosures” have occurred during the current financial period.5.5 Post Balance Sheet EventsBond IssueIn December Ocado Group plc completed an offering of £600 million of guaranteed senior unsecured convertible bonds due in 2025.The net proceeds from the issue of the bonds will be used to fund capital expenditure relating to Ocado Solutions’ commitments, and general corporate projects. The offering has enabled the Group to diversify its funding sources and capitalise on attractive issuance conditions.The bonds were issued by Ocado Group and initially guaranteed by Ocado Operating Limited, Ocado Innovation Limited, Ocado Central Services Limited, Ocado Solutions Limited and Ocado Holdings Limited.207Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  FINANCIAL STATEMENTS – GROUPOcado Annual Report 2019 Financials.indd   20711/02/2020   06:54:34Back to contents26615  11 February 2020 6:54 am  Proof 3Ocado Annual Report 2019 Financials.indd   20811/02/2020   06:54:34Back to contents26615  11 February 2020 6:54 am  Proof 3CONTENTS Company210  Company Balance Sheet211 Company Statement of Changes in Equity212  Company Statement of Cash Flows213 Notes to the Company Financial StatementsFinancialsOcado Annual Report 2019 Financials.indd   20911/02/2020   06:54:34Back to contentsCompany Balance Sheet
as at 1 December 2019

Non-current assets
Investments

Current assets
Other receivables
Cash and cash equivalents

Total assets
Current liabilities
Trade and other payables
Provisions

Net current assets
Non-current liabilities
Borrowings
Provisions

Net assets
Equity
Share capital
Share premium
Retained earnings
Total equity

1 December
2019
£m

2 December
2018
£m

Notes

3.1

3.3
3.4

3.5
3.6

4.1
3.6

4.2
4.2

549.8
549.8

573.8
511.2
1,085.0
1,634.8

(277.3)
(4.6)
(281.9)
803.1

(219.5)
(0.6)
(220.1)
1,132.8

14.2
705.3
413.3
1,132.8

525.7
525.7

536.7
302.2
838.9
1,364.6

(17.3)
(7.6)
(24.9)
814.0

(244.3)
(2.3)
(246.6)
1,093.1

14.0
589.9
489.2
1,093.1

The Company’s loss for the period was £8.5 million (2018: £7.2 million).

The notes on pages 213 to 221 form part of these financial statements.

The Company financial statements on pages 210 to 221 were authorised for issue by the Board of Directors and signed on its behalf by:

Tim Steiner
Chief Executive Officer

Duncan Tatton-Brown
Chief Financial Officer

11 February 2020
Ocado Group plc
Company Registration Number 07098618 (England and Wales)

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Company Statement of Changes in Equity

for the 52 weeks ended 1 December 2019

Balance at 3 December 2017
Loss for the period
Total comprehensive expense for the period
ended 2 December 2018
Transactions with owners:
– Issue of ordinary shares
– Allotted in respect of share option schemes
– Share-based payments charge
Total transactions with owners
Balance at 2 December 2018
Loss for the period
Total comprehensive expense for the period
ended 1 December 2019
Transactions with owners:
– Issue of ordinary shares
– Allotted in respect of share option schemes
– Growth Incentive Plan cash settlement on vesting
– Share-based payments charge
Total transactions with owners
Balance at 1 December 2019

The notes on pages 213 to 221 form part of these financial statements.

Notes

Share 
Capital
£m
12.6
–

Share 
Premium
£m
261.6
–

Retained 
Earnings
£m
490.3
(7.2)

4.2
4.2
4.3

4.2
4.2
4.3
4.3

–

1.3
0.1
–
1.4
14.0
–

–

0.2
–
–
–
0.2
14.2

–

322.1
6.2
–
328.3
589.9
–

–

113.0
2.4
–
–
115.4
705.3

(7.2)

–
–
6.1
6.1
489.2
(8.5)

(8.5)

–
–
(80.2)
12.8
(67.4)
413.3

Total 
Equity
£m
764.5
(7.2)

(7.2)

323.4
6.3
6.1
335.8
1,093.1
(8.5)

(8.5)

113.2
2.4
(80.2)
12.8
48.2
1,132.8

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Company Statement of Cash Flows
for the 52 weeks ended 1 December 2019

Cash flow from operating activities
Loss before income tax
Adjustments for:
– Net finance costs
– Share-based payments
– Movement in provisions
Changes in working capital:
– Movement in other receivables
– Movement in trade and other payables
Cash generated from operating activities
Interest paid
Net cash from/(used in) operating activities
Cash flow from investing activities
Interest received
Net cash from investing activities
Cash flow from financing activities
Proceeds from issue of ordinary share capital, net of transaction costs
Proceeds from Value Creation Plan – jointly-owned equity awards
Proceeds from allotment of share options (on exercise)
Repayment of borrowings
Payment of financing fees
Net cash (used in)/from financing activities
Net increase in cash and cash equivalents
Cash and cash equivalents at beginning of period
Cash and cash equivalents at end of period

The notes on pages 213 to 221 form part of these financial statements.

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52 Weeks
Ended 
1 December
2019
£m

52 Weeks
Ended 
2 December
2018
£m

Notes

(8.5)

6.2
12.8
(4.7)

(37.1)
260.0
228.7
(1.3)
227.4

2.7
2.7

0.8
1.3
2.4
(25.0)
(0.6)
(21.1)
209.0
302.2
511.2

(7.2)

6.1
6.1
6.6

(151.0)
–
(139.4)
(7.2)
(146.6)

1.8
1.8

329.6
–
–
–
(0.1)
329.5
184.7
117.5
302.2

3.6

3.3
3.5

3.4

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Notes to the Company Financial Statements

Section 1 — Basis of Preparation 
General Information
Ocado Group plc is incorporated in the United Kingdom. The Company is the parent and the ultimate parent of the Group. The address of its registered 
office is Buildings One & Two Trident Place, Mosquito Way, Hatfield, Hertfordshire, AL10 9UL. The financial period represents the 52 weeks ended 1 
December 2019. The prior financial period represents the 52 weeks ended 2 December 2018.

Basis of Preparation
The financial statements have been prepared in accordance with International Financial Reporting Standards (“IFRS”) and International Financial 
Reporting Standards Interpretation Committee (“IFRIC”) interpretations as endorsed by the European Union (“IFRS-EU”), and those parts of the 
Companies Act applicable to companies reporting under IFRS.

The financial statements are presented in pounds sterling, rounded to the nearest hundred thousand unless otherwise stated. They have been prepared 
under the historical cost convention, except for financial instruments that have been measured at fair value.

The Directors consider it appropriate to adopt the going concern basis of accounting in preparing the financial statements of the Company.

Exemptions
The Directors have taken advantage of the exemption available under Section 408 of the Companies Act not to present an Income Statement or  
a Statement of Comprehensive income for the Company alone.

New Standards, Amendments and Interpretations Adopted by the Company:
The Company has adopted IFRS 9 “Financial Instruments” and IFRS 16 “Leases” in the current period and has concluded that they do not have  
a significant impact on the Company’s financial statements other than on disclosures.

The Company has also considered the following new standards, interpretations and amendments to published standards that are effective for the 
Company for the financial year beginning 3 December 2018 and concluded that they are either not relevant to the Company or that they would not have 
a significant impact on the Company’s financial statements other than on disclosures:

IFRS 2
IFRS 4
IAS 40
IFRIC 22
Annual Improvements to IFRSs 2014–2016 Cycle

Share-based Payment (amendments)
Insurance Contracts (amendments)
Investment Property (amendments)
Foreign Currency Transactions and Advance Consideration
Amendments to IFRS 1, IFRS 12 and IAS 28

Effective Date
1 January 2018
1 January 2018
1 January 2018
1 January 2018
1 January 2018

New Standards, Amendments and Interpretations Not Yet Adopted by the Company:
The following further new standards, interpretations and amendments to published standards and interpretations which are relevant to the Company 
have been issued but are not effective for the financial year beginning 3 December 2018 and have not been adopted early:

IFRS 9
IAS 19
IAS 28
IFRIC 23
Annual Improvements to IFRS Standards 
2015–2017 Cycle
IFRS 3
IAS 1, IAS 8
Various
IFRS 17
IFRS 10
IAS 28

Financial Instruments (amendments)
Employee Benefits (amendments)
Investments in Associates and Joint Ventures (amendments)
Uncertainty over Income Tax Treatments

Amendments to IFRS 3, IFRS 11, IAS 12 and IAS 23
Business Combinations (amendments)
Definition of Material (Amendments to IAS 1 and IAS 8)
Amendments to References to the Conceptual Framework in IFRS Standards
Insurance Contracts
Consolidated Financial Statements (amendments)
Investments in Associates and Joint Ventures (amendments)

Effective Date
1 January 2019
1 January 2019
1 January 2019
1 January 2019

1 January 2019
1 January 2020
1 January 2020
1 January 2020
1 January 2022
Deferred
Deferred 

These standards, interpretations and amendments to published standards and interpretations are not expected to have a material impact on the 
Company’s financial statements.

Accounting Policies 
Foreign Currency Translation 
Transactions and Balances
Foreign currency transactions are translated into the functional currency using the exchange rates prevailing at the dates of the transactions or 
valuations where items are remeasured. Foreign exchange gains or losses resulting from the settlement of such transactions and from the translation at 
year end exchange rates of monetary assets and liabilities denominated in foreign currencies are recognised in the Income Statement.

Income Tax
Tax is recognised in the Income Statement, except to the extent that it relates to items recognised in other comprehensive income or directly in equity.  
In this case the tax is also recognised in other comprehensive income or directly in equity respectively.

Current tax is the expected tax payable on the taxable income for the period, using tax rates enacted by the Balance Sheet date. Management periodically 
evaluates positions taken in tax returns with respect to situations in which applicable tax regulation is subject to interpretation. It establishes provisions 
where appropriate on the basis of amounts expected to be paid to the tax authorities.

Stock Code: OCDO 

Annual Report and Accounts  Ocado Group plc  

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Notes to the Company Financial Statements
Continued

Critical Accounting Estimates and Assumptions
The preparation of the Company financial statements requires the use of certain judgements, estimates and assumptions that affect the reported 
amount of assets, liabilities, income and expenses. Estimates and judgements are evaluated continually and are based on historical experience and 
other factors, including expectations of future events that are believed to be reasonable under the circumstances.

The Company makes estimates and assumptions concerning the future. The resulting accounting estimates will, by definition, seldom equal the related 
actual results.

Significant accounting policies, key estimation uncertainties, and judgements are provided below: 

Key Estimation Uncertainties:

Area
Provisions

Estimate
The Company uses estimates to calculate provisions related to employee incentive schemes

Note
3.6

Section 2 — Results for the Period
2.1 Loss Before Tax 
Accounting Policies 
Administrative Expenses
Administrative expenses consist of fees for professional services, bank charges and any other costs of an administrative nature.

2.2 Operating Results
During the period, the Company obtained audit services from its auditor, Deloitte LLP, to the amount of £80,000 (2018: £75,000).

2.3 Employee Information
The Company does not incur direct staff costs as the Group’s employees are employed by a subsidiary company. 

Analysis and disclosures in relation to share-based payments are given in note 4.3.

Section 3 — Assets and Liabilities
3.1 Investments
Accounting Policies
Investments in Group companies are valued at cost less accumulated impairment.

Investments

Cost
Contributions to subsidiaries:
– Novation of derivative liability in respect of warrants issued by Ocado Limited
– Group share-based payments
Carrying value at end of period

1 December
2019
£m
476.5

2 December
2018
£m
476.5

1.1
72.2
549.8

1.1
48.1
525.7

Investments represent investments in directly-owned Group companies. A list of subsidiary undertakings held by the Company is disclosed in note 5.1 to 
the Consolidated Financial Statements.

The Company charges subsidiaries the amount recognised as share-based payments relating to awards to their employees. These are recognised as an 
increase in the investment in relevant subsidiaries in accordance with IFRS 2 “Share-based Payment”.

3.2 Working Capital 
Accounting Policies 
Other Receivables
Other receivables are non-interest-bearing and are recognised initially at fair value, and subsequently at amortised cost, reduced by appropriate 
provisions for estimated irrecoverable amounts. No security has been granted over other receivables unless stated otherwise. The amounts due from 
subsidiary undertakings are repayable on demand.

Cash and Cash Equivalents
Cash and cash equivalents comprise cash at bank and in hand, demand deposits with banks and short-term deposits with a maturity of three months or 
less at the Balance Sheet date.

Financial Liabilities
Financial liabilities are classified according to the substance of the contractual arrangements entered into.

Trade and Other Payables
Trade and other payables are initially recognised at fair value and subsequently at amortised cost, using the effective interest rate method.

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214 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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3.3 Other Receivables

Amounts due from subsidiary undertakings
Other receivables

3.4 Cash and Cash Equivalents

Cash at bank and in hand

3.5 Trade and Other Payables

Deferred income and accruals
Amounts due to subsidiary undertakings

1 December
2019
£m
573.1
0.7
573.8

2 December
2018
£m
535.7
1.0
536.7

1 December
2019
£m
511.2

2 December
2018
£m
302.2

1 December
2019
£m
6.7
270.6
277.3

2 December
2018
£m
4.6
12.7
17.3

3.6 Provisions
Employee Incentive Schemes
Provisions for employee incentive schemes relate to HMRC unapproved equity-settled schemes and the Cash-based Long-Term Incentive Plan (“Cash 
LTIP”). For all unapproved schemes and the Cash LTIP, the Company is liable to pay employer’s NIC upon allotment of the share awards.

Unapproved schemes are the Long-Term Incentive Plan (“LTIP”), the Growth Incentive Plan (“GIP”), the Valuation Creation Plan (“VCP”), the Ocado 
Technology award, the Long-Term Operating Plan and the Executive Share Option Scheme (“ESOS”). For more details on these schemes, refer to note 
4.11 to the consolidated financial statements.

In 2014, the Company established the Cash LTIP in order to incentivise selected high performing employees of the Group. At the end of the three-year 
vesting period, employees will be paid a cash amount equal to the notional number of awards at the prevailing share price, adjusted for the achievement 
of the performance conditions.

Provisions

As at 3 December 2017
Charged to the Income Statement:
– Additional provision
– Unused amounts reversed 
Used during the period 
As at 2 December 2018
Charged to the Income Statement:
– Additional provision
– Unused amounts reversed 
Used during the period 
As at 1 December 2019

Employee
Incentive
Schemes
£m
3.4

7.2
(0.2)
(0.5)
9.9

11.8
(0.5)
(16.0)
5.2

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Stock Code: OCDO 

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Notes to the Company Financial Statements
Continued

3.6 Provisions Continued
Analysis of total provisions as at 2 December 2018

Current
Non-current

Analysis of total provisions as at 1 December 2019

Current
Non-current

Employee
Incentive
Schemes
£m
7.6
2.3
9.9

Employee
Incentive
Schemes
£m
4.6
0.6
5.2

Employee Incentive Schemes
The provision consists of the Cash LTIP and employer’s NIC on HMRC unapproved equity-settled schemes.

The Cash LTIP provision represents the expected cash payments to participants upon vesting of the awards. It has been calculated using various 
assumptions regarding liquidity, participants’ retention and achievability of the performance conditions and valued with reference to the year end share 
price. If at any point following initial valuation any of these assumptions are revised, the charge will need to be amended accordingly. In addition to the 
base cost, since this is a cash benefit, the Company will be liable to pay employer’s NIC on the value of the cash award on vesting, which is included in 
the above employer’s NIC provision.

To calculate the employer’s NIC provision, the applicable employer’s NIC rate is applied to the number of share awards which are expected to vest, 
valued with reference to the year end share price. The number of share awards expected to vest is dependent on various assumptions which are 
determined by management; namely participants’ retention rate, the expectation of meeting the performance criteria, if any, and the liquidity discount. 
All assumptions are supported by historical trends and internal financial forecasts, where appropriate.

For the GIP and VCP, external valuations were carried out to determine the fair value of the awards granted (see notes 4.11 (e) and (g) to the consolidated financial 
statements).

If at any point during the life of each share award any non-market conditions are subject to change, such as the retention rate or the likelihood of the 
performance condition being met, the number of share awards likely to vest will need to be recalculated which will cause the value of the employer’s NIC 
provision to change accordingly.

Once the share awards under each of the schemes have vested, the provision will be utilised when they are allotted to participants. Vesting will occur 
between 2019 and 2021.

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216 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Section 4 — Capital Structure and Financing Costs
4.1 Borrowings

Borrowings

The loans outstanding at 2 December 2018 can be analysed as follows:

Principal Amount
£m
250.0

Inception
June 2017

Security
Held
Collateral

Current
Interest Rate
4%

Instalment 
Frequency
Biannual

The loans outstanding at 1 December 2019 can be analysed as follows:

Principal Amount
£m
225.0

Inception
June 2017

Security
Held
Collateral

Current
Interest Rate
4%

Instalment 
Frequency
Biannual

4.2 Share Capital and Premium
Accounting Policies
Equity instruments issued by the Company are recorded as the proceeds received, net of direct issue costs.

1 December
2019
£m
219.5

2 December
2018
£m
244.3

Carrying 
Amount as at  
2 December
2018
£m
244.3

Final
Payment
Due
 June 2024

Carrying 
Amount as at 
 1 December 
2019
£m
219.5

Final
Payment
Due
 June 2024

Share Capital and Premium
Included in the total number of ordinary shares outstanding below are 10,850,516 (2018: 6,438,706) ordinary shares held by the Group’s Employee Benefit 
Trust (see note 4.11(b) and (g) to the consolidated financial statements). The ordinary shares held by the Trustee of the Group’s Employee Benefit Trust 
pursuant to the Joint Share Ownership Scheme, and the linked jointly-owned equity (“JOE”) awards under the Value Creation Plan (“VCP”) are treated as 
treasury shares in the Group’s Consolidated Balance Sheet in accordance with IAS 32 ‘‘Financial Instruments: Presentation’’. These ordinary shares have 
voting rights but these have been waived by the Trustee. The number of allotted, called up and fully paid shares, excluding treasury shares, at the end of 
each period differs from that used in the basic earnings per share calculation in note 2.10 to the consolidated financial statements, as basic loss per share 
is calculated using the weighted average number of ordinary shares in issue during the period, excluding treasury shares.

At 1 December 2019, the number of ordinary shares available for issue under the Block Listing Facilities was 13,657,551 (2018: 10,014,711). These ordinary 
shares will only become allotted when the shares under the Share Incentive Plan have been awarded or the share options under the Group’s Executive 
Share Ownership Scheme, non-employee share options and Sharesave schemes have been exercised, and are therefore not included in the total 
number of ordinary shares outstanding.

The movements in the called up share capital and share premium are set out below:

At 3 December 2017
Issue of ordinary shares
Allotted in respect of share option schemes
At 2 December 2018
Issue of ordinary shares
Allotted in respect of share option schemes
At 1 December 2019

Number of 
Ordinary 
Shares
Million
630.7
65.0
2.6
698.3
10.0
0.9
709.2

Ordinary 
Shares
£m
12.6
1.3
0.1
14.0
0.2
–
14.2

Share 
Premium
£m
261.6
322.1
6.2
589.9
113.0
2.4
705.3

4.3 Share-Based Payments
For more information on the Group’s share schemes, see note 4.11 to the consolidated financial statements.

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Notes to the Company Financial Statements
Continued

4.4 Financial Instruments
Accounting Policies
Financial assets and financial liabilities are recognised on the Balance Sheet when the Company becomes a party to the contractual provisions of the 
instrument. 

The Company classifies its financial assets as amortised cost, fair value through profit or loss (“FVTPL”) and fair value through other comprehensive 
income (“FVTOCI”).

The classification depends on the financial asset’s contractual cash flow characteristics and the Company’s business model for managing them. 

Financial liabilities are measured at amortised cost except for derivatives which are measured at fair value with gains or losses recognised in profit or loss 
(other than derivative financial instruments that are designated and effective as hedging instruments). Classification depends on the purpose for which 
the financial liability was acquired. 

Offsetting Financial Instruments
Financial assets and liabilities are offset and the net amount reported on the Balance Sheet when there is a legally enforceable right to offset the 
recognised amounts and there is an intention to settle on a net basis, or realise the asset and settle the liability simultaneously.

Fair Value of Financial Instruments
Set out below is a comparison by category of carrying values and fair values of all financial instruments that are included in the financial statements. The 
fair values of financial assets and liabilities are based on prices available from the market on which the instruments are traded where available. The fair 
values of cash and cash equivalents, receivables and payables are assumed to approximate to their carrying values but for completeness are included in 
the analysis below.

Financial assets
Investments
Cash and cash equivalents
Other receivables
Total financial assets
Financial liabilities
Trade and other payables
Senior secured notes
Total financial liabilities

1 December 2019

2 December 2018

Notes

3.1
3.4
3.3

3.5
4.1

Carrying 
Value
£m

549.8
511.2
573.8
1,634.8

(277.3)
(219.5)
(496.8)

Fair 
Value
£m

549.8
511.2
573.8
1,634.8

(277.3)
(231.3)
(508.6)

Carrying 
Value
£m

525.7
302.2
536.7
1,364.6

(17.3)
(244.3)
(261.6)

Fair 
Value
£m

525.7
302.2
536.7
1,364.6

(17.3)
(238.6)
(255.9)

4.5 Credit Risk
The Company’s exposures to credit risk arise from holdings of cash and cash equivalents and other receivables.

Exposure to Credit Risk
The carrying value of financial assets, as set out in note 4.7, represents the maximum credit exposure. No collateral is held as security against these 
assets.

Cash and Cash Equivalents
The Company’s exposure to credit risk on cash and cash equivalents is managed by investing in banks and financial institutions with strong credit ratings 
and by regular review of counterparty risk.

Other Receivables
Other receivables at the end of the current and prior periods consist primarily of amounts due from subsidiary undertakings. Management provides for 
irrecoverable debts when there are indicators that a balance may not be recoverable.

The ageing of other receivables at the Balance Sheet date was as follows:

Not past due

1 December 2019

Gross 
£m
573.8

Impairment
£m
–

2 December 2018

Gross 
£m
536.7

Impairment
£m
–

3.3

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218 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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4.6 Liquidity Risk
In the current period, the unsecured £100.0 million revolving facility expiring in 2022 has not been utilised. The Company reviews its financing 
arrangements regularly. The Company monitors cash flow as part of its day-to-day control procedures and the Board considers cash flow projections 
on a monthly basis. The Company’s capital management policies are consistent with those of the Group. For further details on the Group’s capital 
management strategy see note 4.12 to the consolidated financial statements.

The table below analyses the Company’s financial liabilities into relevant maturity groupings based on the remaining period at the Balance Sheet date to 
the contractual maturity date. The amounts disclosed in the table are the carrying values and undiscounted contractual cash flows.

Financial liabilities
Trade and other payables
Senior secured notes
2 December 2018

Financial liabilities
Trade and other payables
Senior secured notes
1 December 2019

Notes

3.5
4.1

Notes

3.5
4.1

Carrying  
Value
£m

Contractual 
Cash Flows
£m

1 Year or  
Less
£m

1 – 2 Years
£m

2 – 5 Years
£m

(17.3)
(244.3)
(261.6)

(17.3)
(310.0)
(327.3)

(17.3)
(10.0)
(27.3)

–
(10.0)
(10.0)

–
(30.0)
(30.0)

Carrying
Value
£m

Contractual 
Cash Flows
£m

1 Year or 
Less
£m

1 – 2 Years
£m

2 – 5 Years
£m

More Than
5 Years
£m

–
(260.0)
(260.0)

More Than
5 Years
£m

(277.3)
(219.5)
(496.8)

(277.3)
(270.0)
(547.3)

(277.3)
(9.0)
(286.3)

–
(9.0)
(9.0)

–
(252.0)
(252.0)

–
–
–

4.7 Market Risk
Currency Risk
The Company engages in foreign currency transactions to a very limited extent. No financial assets are held in foreign currencies. Due to the Company’s 
lack of exposure to currency risk, no sensitivity analysis has been performed.

Interest Rate Risk
The Company has no interest-bearing financial liabilities with a variable rate and its interest-bearing financial assets consist of only cash and cash 
equivalents and certain amounts due from subsidiary undertakings. These financial assets are exposed to interest rate risk as the Company holds money 
market deposits at floating interest rates. The risk is managed by investing cash in a range of cash deposit accounts with banks in the United Kingdom 
split between fixed-term deposits, notice accounts and money market funds.

At the Balance Sheet date the interest rate profile of the Company’s interest-bearing financial instruments was:

Fixed rate instruments
Financial assets
Financial liabilities

1 December
2019
£m

2 December
2018
£m

511.2
(219.5)

302.2
(244.3)

Sensitivity Analysis
An increase of 100 basis points (1.0%) in interest rates would impact equity and profit or loss by the amounts shown below. A rate of 100 basis points 
was deemed appropriate, considering the current short-term interest rate outlook. The calculation applies the increase to average floating rate interest-
bearing borrowings and cash and cash equivalents existing during the period. This analysis assumes that all other variables remain constant and 
considers the effect on financial instruments with variable interest rates.

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Equity
Result
Income
Gain

1 December
2019
£m

2 December
2018
£m

–

2.9

–

1.8

Stock Code: OCDO 

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Notes to the Company Financial Statements
Continued

4.8 Financial Instruments by Category
The Company has categorised its financial instruments as follows (the financial instrument classifications in the prior period are in accordance with IAS 39):

As at 2 December 2018 
Financial assets
Investments
Cash and cash equivalents
Other receivables
Total
Financial liabilities
Trade and other payables
Secured loan notes
Total

As at 1 December 2019 
Financial assets
Investments
Cash and cash equivalents
Other receivables
Total
Financial liabilities
Trade and other payables
Secured loan notes
Total

Available- 
For-Sale
£m

Loans and
Receivables
£m

Notes

3.1
3.4
3.3

3.5
4.1

525.7
–
–
525.7

–
–
–

–
302.2
536.7
838.9

–
–
–

Amortised 
Cost
£m

Notes

FVTOCI
£m

3.1
3.4
3.3

3.5
4.1

549.8
511.2
573.8
1,634.8

(277.3)
(219.5)
(496.8)

–
–
–
–

–
–
–

Other 
Financial
Liabilities at
Amortised 
Cost
£m

–
–
–
–

(17.3)
(244.3)
(261.6)

FVTPL
£m

–
–
–
–

–
–
–

Total
£m

525.7
302.2
536.7
1,364.6

(17.3)
(244.3)
(261.6)

Total
£m

549.8
511.2
573.8
1,634.8

(277.3)
(219.5)
(496.8)

4.9 Capital Management
The Board’s objectives and policies for the Company are consistent with those of the Group. Full details are provided in note 4.12 to the consolidated 
financial statements.

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220 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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26615  11 February 2020 6:54 am  Proof 3Section 5 — Other Notes5.1 Related Party TransactionsKey Management PersonnelOnly the Executive and Non-Executive Directors are recognised as being key management personnel. It is the Board which has responsibility for planning, directing and controlling the activities of the Company. Executive and Non-Executive Directors did not receive any remuneration for their services to the Company.Directors’ interests in ordinary shares of the Company are disclosed in the Directors’ Remuneration Report on page 127.There were no material transactions or balances between the Company and its key management personnel or members of their close family. At the end of the period, key management personnel did not owe the Company any amounts.SubsidiariesThe Company enters into loans with its subsidiaries. interest of £1.6 million (2018: £nil) was earned on these loans during the period.Transactions with subsidiaries52 WeeksEnded 1 December2019£m52 WeeksEnded2 December2018£mGroup share-based payments24.213.1Increase in loans made to subsidiary undertakings37.4149.2Increase/(decrease) in amounts due to subsidiary undertakings257.912.1Period end balances arising from transactions with subsidiaries1 December2019£m2 December2018£mReceivables:Loans and receivables due from subsidiaries573.1535.7Payables:Loans and receivables due to subsidiaries(270.6)(12.7)5.2 Post Balance Sheet EventsIn December 2019 Ocado Retail was granted a revolving credit facility of £30.0 million of which the Company is a guarantor for £15.0 million. For information on the bond issue, see note 5.6 to the consolidated financial statements.221Stock Code: OCDO Annual Report and Accounts  Ocado Group plc  FINANCIAL STATEMENTS – COMPANYOcado Annual Report 2019 Financials.indd   22111/02/2020   06:54:35Back to contents26615  11 February 2020 6:54 am  Proof 3Ocado Annual Report 2019 Financials.indd   22211/02/2020   06:54:35Back to contents26615  11 February 2020 6:54 am  Proof 3CONTENTS Additional224  Glossary227 Alternative Performance Measures 229  Five Year Summary230 Shareholder Information230 Company InformationInformationOcado Annual Report 2019 Financials.indd   22311/02/2020   06:54:36Back to contentsGlossary

2014 ESOS – means the Ocado 2014 Executive 
Share Option Scheme.

2018 Code – means the UK Corporate 
Governance Code published by the FRC in July 
2018.

2019 Directors’ Remuneration Policy 
or 2019 Policy – means the Directors’ 
remuneration policy which was approved 
by shareholders at the 2019 annual general 
meeting.

Active Customers – means customers who 
have shopped with Ocado in the previous 12 
weeks.

Administrative Expenses – means all IT 
costs, advertising and marketing expenditure, 
employment costs of all head office functions, 
which include legal, finance, human resources, 
marketing and procurement, rent and other 
property-related costs for the head office, all fees 
for professional services and the depreciation, 
amortisation and impairment associated with 
head office IT equipment, software, fixtures and 
fittings and expenses relating to the Group’s 
share schemes.

Admission – means the admission of the 
ordinary shares of the Company to the premium 
listing segment of the Official List and to trading 
on the London Stock Exchange’s main market 
for listed securities which occurred on 26 July 
2010.

AGM – means the Annual General Meeting of the 
Company, which will be held on 6 May 2020 at 
10am at The London Stock Exchange Building, 
10 Paternoster Square, London, EC4M 7LT.

American Depositary Receipts – means 
securities that have been created to permit US 
investors to hold shares in non-US companies 
and, in a Level 1 programme, to trade them 
on the over-the-counter market in the United 
States.

Annual Incentive Plan or AIP – means the 
Executive Director incentive plan for the Group 
applicable to a particular financial year.

Articles – means the articles of association of 
the Company.

Board – means the Board of Directors of the 
Company or its subsidiaries from time to time as 
the context may require.

Bon Preu – means Bon Preu SA, a company 
incorporated in Spain whose registered office is 
at Carrer C, 17, 08040 Barcelona.

Brexit – means the United Kingdom’s decision 
to leave the European Union following the 
referendum on 23 June 2016.

Cash LTIP – means the Company’s cash-based 
Long-Term Incentive Plan for senior employees.

N
O
I
T
A
M
R
O
F
N

I
L
A
N
O
I
T
I

D
D
A

Casino – means Casino Guichard Perrachon 
SA, a company incorporated in France whose 
registered office is at 24 Rue de la Montat, Saint-
Etienne.

Chairman’s Share Matching Award – means 
a one-off award of shares to Lord Rose, made in 
May 2013.

Code – means the UK Corporate Governance 
Code published by the FRC in April 2016.

Companies Act – means the Companies Act 
2006.

Company – means Ocado Group plc, a 
company incorporated in England and Wales 
with registered number 07098618 whose 
registered office is at Buildings 1 & 2 Trident 
Place, Hatfield Business Park, Mosquito Way, 
Hatfield, Hertfordshire, AL10 9UL.

Corporate Website – means www.ocadogroup.
com.

CR – means Corporate Responsibility.

CSTM – means Customer Service Team Member, 
the title given to our customer facing delivery 
drivers.

Customer Fulfilment Centre or CFC – means 
a dedicated highly automated warehouse used 
for the operation of the business.

Deloitte – means Deloitte LLP, the Group’s 
statutory auditor or the Group’s advisers in 
respect of non-audit services.

Directors – means the Directors of the 
Company whose names and biographies are 
set out on pages 72 to 73 or the Directors of the 
Company’s subsidiaries from time to time as the 
context may require.

Disclosure Guidance and Transparency 
Rules – means the disclosure guidance and 
transparency rules made under Part VI of the 
Financial Services and Markets Act 2000 (as 
amended).

Distribution Costs – means all the costs 
incurred, excluding product costs, to the point of 
sale, usually the customer’s home. This includes 
the payroll-related expenses for the picking, 
dispatch and delivery of product sold to the 
point of sale, the cost of making those deliveries, 
including fuel, tolls, maintenance of vehicles, 
the operating costs of the properties required 
for the picking, dispatch and onward delivery 
operations and all associated depreciation, 
amortisation and impairment charges, call 
centre costs and payment processing charges.

DNED – means the Designated Non-Executive 
Director for workforce engagement.

Dobbies – means Dobbies Garden Centres 
Limited, a company incorporated in Scotland 
with registered number SC010975 whose 
registered office is at Melville Nurseries, 
Lasswade, Midlothian, EH18 1AZ.

DPV – means deliveries per van per week.

EBITDA – means the non-GAAP measure 
which Ocado has defined as earnings before 
net finance costs, taxation, depreciation, 
amortisation, impairment and exceptional 
items.

EBT – as relating to the Income Statement, 
means earnings before tax. As relating to share 
schemes, means Employee Benefit Trust.

EBT Trustee – means the Trustee from time to 
time of the Employee Benefit Trust established 
for the purposes of the JSOS, currently Estera 
Trust (Jersey) Limited.

EPS – means earning per share.

ESOS – means the HMRC-approved Ocado 2001 
Executive Share Option Scheme and the Ocado 
2001 Non-HMRC approved Executive Share 
Option Scheme.

Exceptional Items – means items that due to 
their material and non-recurring nature have 
been classified separately in order to draw them 
to the attention of the reader of the financial 
statements.

Executive Directors – means Tim Steiner, Luke 
Jensen, Neill Abrams, Duncan Tatton-Brown, 
Mark Richardson.

Fabled or Fabled.com – means the Group’s 
premium beauty online store in collaboration 
with Marie Claire and Time Inc.

Fetch or Fetch.co.uk – means the Group’s 
dedicated online pet store.

Financial Period – means the 52-week period, 
or 53-week period where relevant, ending the 
closest Sunday to 30 November.

Financial Year or FY – see Financial Period.

FRC – means the Financial Reporting Council.

GAAP – means generally accepted accounting 
principles.

GDPR – means General Data Protection 
Regulation.

GHG – means greenhouse gas(es).

GIP – means the Growth Incentive Plan.

GMDC – means the General Merchandise 
Distribution Centres in Welwyn Garden City and 
Erith, dedicated highly automated warehouses 
used for the operation of the business.

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GPP – means the Ocado Group Pension Plan.

Gross Sales – means sales (net of returns), 
including charges for delivery, before deducting 
relevant vouchers, offers and value added tax. 
Relevant vouchers and offers include money-
off coupons, conditional spend vouchers and 
multibuy offers, such as buy three for the price 
of two. This includes sales from ocado.com, 
fetch.co.uk, sizzle.co.uk and fabled.com.

Group – means Ocado Group plc, its 
subsidiaries, significant undertakings and 
affiliated companies under its control or 
common control.

GSCOP – means Groceries Supply Code of 
Practice.

HMRC – means Her Majesty’s Revenue & 
Customs.

IAS – means International Accounting 
Standard(s).

ICA – means ICA Group, a company 
incorporated in Sweden whose registered office 
is at Svetsarvägen 16, Solna.

IFRIC – means International Financial Reporting 
Standards Interpretations Committee.

IFRS – means International Financial Reporting 
Standard(s).

IGD – means the Institute of Grocery 
Distribution.

IP – means Intellectual Property.

ISA (UK & Ireland) – means International 
Standard on Auditing in the UK and Ireland.

John Lewis – means John Lewis plc, the parent 
company of Waitrose, incorporated in the United 
Kingdom with registered number 233462 whose 
registered office is at 171 Victoria Street, London, 
SW1E 5NN.

Jones Food Company – means Jones Food 
Company Limited.

JSOS – means the Group’s Joint Share 
Ownership Scheme. It comprises three issues 
called JSOS1, JSOS2 and JSOS3.

KPI – means key performance indicators.

Kroger – means The Kroger Co., a company 
incorporated in the USA, whose registered office 
is at 1014 Vine Street, Cincinnati, Ohio.

LIBOR – means the London Interbank Offered 
Rate.

Listing Rules – means the Listing Rules made 
by the UK Listing Authority under Part VI of the 
Financial Services and Markets Act 2000 (as 
amended).

LPP – means Low Price Promise, the Ocado 
vouchering scheme which entitles customers to 
receive discount vouchers where their shopping 
basket has cost more than it would have at 
selected competitors.

LTIP – means the Company’s Long Term 
Incentive Plan for Executive Directors and 
selected senior managers.

Management Committee – means senior 
management responsible for managing the day-
to-day operations of the business.

MHE – means mechanical handling equipment.

MHE JVCo – means MHE JVCo Limited, a 
company incorporated in the United Kingdom 
with registered number 8576462, whose 
registered office is at Buildings 1 & 2 Trident 
Place, Hatfield Business Park, Mosquito Way, 
Hatfield, AL10 9UL. MHE JVCo is jointly owned 
by a Group subsidiary and Morrisons. 

Morrisons – means Wm Morrison Supermarkets 
plc, a company incorporated in the United 
Kingdom with registered number 353949, whose 
registered office is at Hilmore House, Gain Lane, 
Bradford, West Yorkshire, BD3 7DL.

Morrisons.com – means Morrisons’ online 
retail business.

Net Finance Costs – means finance income 
less finance costs. Finance income is composed 
principally of bank interest and other interest. 
Finance cost is composed of interest on bank 
loans and overdrafts, interest on lease liabilities 
and interest on other financing arrangements.

Non-Executive Directors – means the Non-
Executive Directors of the Company designated 
as such on page 70.

Notice of Meeting – means the notice of the 
Company’s AGM.

Ocado.com – means the Group’s online retail 
business.

Ocado Council – means the Ocado forum used 
to consult with our employees.

Ocado Holdings – means Ocado Holdings 
Limited.

Ocado Solutions – means Ocado Solutions 
Limited.

Ocado Operating – means Ocado Operating 
Limited.

Ocado Retail – means the Group’s retail 
business, Ocado Retail Limited.

Ocado Smart Platform or OSP – means the 
end-to-end solution for operating online in the 
grocery market, which has been developed by 
the Group.

Ocado Solutions – means the Group’s 
Solutions business.

OPW – means orders per week.

Other Income – means primarily revenue 
for advertising services provided by Ocado 
to suppliers and other third parties on the 
Webshop, commission income and sublease 
payments. Other income is recognised in the 
period to which it relates on an accruals basis. 

Participants – means eligible staff who 
participate in one of the Company’s staff share 
schemes.

Prospectus – means the Company’s prospectus 
dated 6 July 2010 prepared in connection with 
the Company’s Admission.

R&D – means Research and Development.

Revenue – means online sales (net of returns) 
through the Webshop and Ocado on the Go, 
including charges for delivery, but excluding 
relevant vouchers, offers and value added tax. 
The recharge of costs to Morrisons and fees 
charged to Morrisons and other Solutions 
clients are also included in Revenue. Relevant 
vouchers and offers include money-off coupons, 
conditional spend vouchers and multi-buy 
offers, such as buy three for the price of two.

Senior Secured Notes or Notes – means 
the Company’s offering of £250 million Senior 
Secured Notes due 2024 at a coupon of 4% and 
an issue price of 100%. For more details, see 
page 186. 

Shareholder – means a holder for the time 
being of ordinary shares in the Company.

Sharesave Scheme or SAYE Scheme – means 
the Ocado employee savings-related share 
option plan approved by HMRC.

SID – means the Senior Independent Director.

SIP – means the Share Incentive Plan.

Sizzle.co.uk – means the Group’s dedicated 
online kitchen and dining store.

SKU – means a “stock keeping unit”, that is each 
line of stock.

Smart Pass (previously Saving Pass) – 
means the Ocado pre-pay membership scheme 
which includes the delivery pricing scheme 
previously known as Delivery Pass and the 
discount membership scheme formerly known 
as Saving Pass.

Sobeys – means Sobeys Inc., a wholly-owned 
subsidiary of Empire Company Limited 
incorporated in Canada whose registered office 
is at 115 King Street, Stellarton, Nova Scotia.

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Glossary
Continued

Sourcing Agreement – means the various 
sourcing and branding agreements between 
Ocado, Waitrose and John Lewis.

Spoke – means the trans-shipment sites used 
for the intermediate handling of customers’ 
orders.

Substitution – means an alternative product 
provided in place of the original product 
ordered by a customer.

TSR – means total shareholder return – the 
growth in value of a shareholding over a 
specified period, assuming that dividends are 
reinvested to purchase additional units of the 
stock.

UPH – means average units processed per 
labour hour.

USDAW – means the Union of Shop, Distributive 
and Allied Workers.

VCP – means the Company’s Value Creation 
Plan for Executive Directors.

Waitrose – means Waitrose Limited, a company 
incorporated in the United Kingdom with 
registered number 00099405, whose registered 
office is at 171 Victoria Street, London, SW1E 
5NN.

Webshop – means the customer facing internet-
based virtual shop accessible via the websites 
www.ocado.com, www.fabled.com, www.fetch.
co.uk and www.sizzle.co.uk.

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Alternative Performance Measures

The Group assesses its performance using a variety of alternative 
performance measures which are not defined under IFRS and are 
therefore termed “non-GAAP” measures. These measures provide 
additional useful information on the underlying trends, performance and 
position of the Group. The non-GAAP measures we used are:

Segmental Revenue
Segmental revenue is a measure of reported revenue for the Group’s 
Retail, UK Solutions and International Solutions segments. A 
reconciliation of revenue for the segments to revenue for the Group can 
be found in note 2.2 to the consolidated financial statements.

Segmental Gross Profit
Segmental gross profit is a measure which seeks to reflect the profitability 
of segments in relation to their revenues earned.

A reconciliation of reported gross profit, the most directly comparable 
IFRS measures, with the segmental gross profit, is set out below:

Retail gross profit
UK Solutions gross profit
International Solutions gross profit
Other gross profit
Group Eliminations gross profit
Reported gross profit

2019
£m
466.4
583.2
0.4
0.9
(453.6)
597.3

2018
£m
423.6
541.1
0.5
2.1
(419.8)
547.5

Segmental Other Income
Segmental other income is a measure which seeks to reflect segmental 
income which is not generated through the primary trading activities  
of the segments (for example, volume-rebates from suppliers in the  
Retail segment). 

A reconciliation of reported other income, the most directly comparable 
IFRS measures, with the segmental other income, is set out below:

Retail other income
UK Solutions other income
International Solutions other income
Other other income
Group Eliminations other income
Reported other income

2019
£m
65.6
3.0
–
15.4
(0.1)
83.9

2018
£m
59.8
2.6
–
9.5
–
71.9

•  Exceptional Items;

•  Segmental Revenue;

•  Segmental Gross Profit;

•  Segmental Other Income;

•  Segmental Administrative Costs and Distribution Costs;

•  EBITDA;

•  Segmental EBITDA;

•  External Gross Debt; and

•  Net Cash

Reconciliation of these non-GAAP measures to the nearest measures 
prepared in accordance with IFRS are presented below. The alternative 
performance measures used may not be directly comparable with 
similarly titled measures used by other companies.

Exceptional Items
The Group’s Consolidated Income Statement separately identifies trading 
results before exceptional items. The Directors believe that presentation 
of the Group’s results in this way is relevant to an understanding of the 
Group’s financial performance. This presentation is consistent with 
the way that financial performance is measured by management and 
reported to the Board and assists in providing a meaningful analysis of 
the trading results of the Group. This also facilitates comparison with prior 
periods to assess trends in financial performance more readily.

The Group applies judgement in identifying significant non-recurring 
items of income and expense that are recognised as exceptional to help 
provide an indication of the Group’s underlying business. In determining 
whether an event or transaction is exceptional in nature, management 
considers quantitative as well as qualitative factors such as the frequency 
or predictability of occurrence.

Examples of items that the Group considers exceptional include, but are 
not limited to, material costs relating to the opening of a new warehouse, 
corporate reorganisations, material litigation, and any material costs, 
outside of the normal course of business as determined by management.

The Group has adopted a three-column approach to the Consolidated 
Income Statement to aid clarity and allow users of the financial 
statements to more easily understand the performance of the underlying 
business and the impact of one-off events.

Exceptional items are disclosed in note 2.7 to the consolidated financial 
statements.

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Annual Report and Accounts  Ocado Group plc  

227

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Alternative Performance Measures
Continued

External Gross Debt
External gross debt consists of loans and other borrowings (both current 
and non-current), less lease liabilities payable to joint venture interests of 
the Group.

External gross debt is a measure of the Group’s indebtedness to third 
parties which are not considered a related party to the Group.

A reconciliation of external gross debt to gross debt can be found below:

External gross debt
Lease liabilities relating to joint ventures
Gross debt

2019
£m
544.2
64.0
608.2

2018
£m
286.1
74.5
360.6

Net Cash
Net cash consists of cash and cash equivalents less loans and other 
borrowings (both current and non-current). Loans and other borrowings 
are measured as the net proceeds raised, adjusted to amortise any 
discount over the term of the debt.

Net cash is a measure of the Group’s net indebtedness that provides an 
indicator of the overall balance sheet strength. It is also a single measure 
that can be used to assess the combined impact of the Group’s cash 
position and its indebtedness. The use of the term “net cash” does not 
necessarily mean that the cash included in the net cash calculation is 
available to settle the liabilities included in this measure.

Net cash is considered to be an alternative performance measure as it is 
not defined in IFRS. The most directly comparable IFRS measure is the 
aggregate of loans and other borrowings (current and non-current) and 
cash and cash equivalents. A reconciliation of these measures to net cash 
can be found in note 4.5 to the consolidated financial statements.

Segmental Administrative Costs and Distribution Costs
Segmental distribution and administrative costs are measures which seek 
to reflect the performance of the Group’s segments in relation to the long-
term sustainable growth of the Group. These measures exclude certain 
costs that are not allocated to a segment: depreciation, amortisation, 
impairment and other central costs.

A reconciliation of reported distribution and administrative costs, the 
most directly comparable IFRS measures, to the segmental distribution 
and administrative costs, is set out below:

Retail distribution and administrative 
costs
UK Solutions distribution and 
administrative costs
International Solutions distribution  
and administrative costs
Other distribution and administrative 
costs
Group Eliminations distribution and 
administrative costs
Depreciation, amortisation, impairment 
and other central costs

Reported distribution costs
Reported administrative expenses

2019
£m

497.0

501.3

62.5

31.5

2018
£m

453.3

476.2

28.9

22.5

(453.7)

(419.8)

136.1
774.7

2019
£m
564.8
209.9
774.7

91.3
652.4

2018
£m
485.4
167.0
652.4

EBITDA
In addition to measuring its financial performance based on operating 
profit, the Group also measures performance based on EBITDA. EBITDA 
is defined as the Group earnings before depreciation, amortisation, 
impairment, net finance expense, taxation and exceptional items. EBITDA 
is a common measure used by investors and analysts to evaluate the 
operating financial performance of companies.

The Group considers EBITDA to be a useful measure of its operating 
performance because it approximates the underlying operating cash 
flow by eliminating depreciation and amortisation. EBITDA is not a 
direct measure of liquidity, which is shown by the cash flow statement, 
and needs to be considered in the context of the Group’s financial 
commitments.

A reconciliation of operating profit to EBITDA can be found on the face of 
the Consolidated Income Statement on page 151.

Segmental EBITDA
The financial performance of the Group’s segments is measured based on 
EBITDA, as reported internally.

A reconciliation of EBITDA for the segments to EBITDA for the Group can 
be found in note 2.2 to the consolidated financial statements.

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228 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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Five Year Summary

Trading weeks
Revenue
Gross profit
EBITDA A
Adjusted operating (loss)/profit(1)

52 Weeks to 
1 December
2019
£m
52
1,756.6
591.8
43.3
(93.5)

(1)  Adjusted to exclude exceptional items and share of results from joint ventures and associate.

Average orders per week 
Average order size (£)(2), (3)
CFC efficiency (UPH)(4)
DPV/week
Product waste (%)

52 Weeks to 
1 December
2019
325,000
106.30
168
196
0.7

52 Weeks to 
2 December
2018
£m
52
1,598.8
547.5
59.5
(33.0)

52 Weeks to 
2 December
2018
296,000
106.85
163
194
0.8

53 Weeks to 
3 December
2017
£m
53
1,454.5
495.0
76.7
4.1

52 Weeks to
27 November 
2016 
£m
52
1,267.0
431.3
80.3
17.9

52 Weeks to
29 November
2015 
£m
52
1,103.6
371.1
77.5
15.1

53 Weeks to 
3 December
 2017
264,000
107.28
164
182
0.7

52 Weeks to
27 November 
2016
230,000
108.10
160
176
0.7

52 Weeks to
29 November 
2015
195,000
111.15
155
166
0.7

(2)  Refers to Ocado.com orders and includes standalone orders for Fetch.co.uk, Sizzle.co.uk and Fabled.com. This is after cancelled orders are deducted.
(3)  Average order size excludes destination sites from 2014 onwards; prior to this, destination sites were not material.
(4)  Mature CFC operations are defined as CFC1 and CFC2.

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Stock Code: OCDO 

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Shareholder Information

Financial Calendar
19 March 2020 
6 May 2020 
7 July 2020 
15 September 2020 
10 December 2020 
9 February 2021 

Q1 Trading Statement
Annual General Meeting
Half Year Results Announcement
Q3 Trading Statement
Q4 Trading Statement
Final Results Announcement

Please note: all dates are provisional and subject to change.

Shareholding Information
Please contact our Registrar, Link Market Services, directly for all enquiries 
about your shareholding. Visit their website, www.ocadoshares.com, 
for online information about your shareholding (you will need your 
shareholder reference number which you can be found on your share 
certificate), or telephone the Registrar direct on +44 (0)345 608 1476. (Calls 
are charged at the standard geographic rate and will vary by provider. 
Calls outside the United Kingdom will be charged at the applicable 
international rate. Lines are open 9am to 5.30pm, Monday to Friday 
excluding public holidays in England and Wales.)

Fraud
Shareholders should be aware that they may be targeted by certain 
organisations offering unsolicited investment advice or the opportunity 
to buy or sell worthless or non-existent shares. Should you receive any 
unsolicited calls or documents to this effect, you are advised not to give 
out any personal details or to hand over any money without ensuring 
that the organisation is authorised by the UK Financial Conduct Authority 
(FCA) and doing further research.

If you are unsure or think you may have been targeted you should report 
the organisation to the FCA. For further information, please visit the FCA’s 
website at www.fca.org.uk, email consumer.queries@fca.org.uk or call  
the FCA consumer helpline on 0800 111 6768 if calling from the UK or  
+44 20 7066 1000 if calling from outside the UK.

Forward-Looking Statements
Certain statements made in this Annual Report are forward-looking 
statements. Such statements are based on current expectations, forecasts 
and assumptions and are subject to a number of risks and uncertainties 
that could cause actual events or results to differ materially from any 
expected future events or results expressed or implied in these forward-
looking statements.

They appear in a number of places throughout this Annual Report 
and include statements regarding the intentions, beliefs or current 
expectations of the Directors concerning, amongst other things, the 
Group’s results of operations, financial condition, liquidity, prospects, 
growth, objectives, strategies and the business. Nothing in this Annual 
Report should be construed as a profit forecast.

All forward-looking statements in this Annual Report are made by the 
Directors in good faith based on the information and knowledge available 
to them as at the time of their approval of this Annual Report.

Persons receiving this report should not place undue reliance on 
forward-looking statements. Unless otherwise required by applicable 
law, regulation or accounting standard, the Group does not undertake 
any obligation to update or revise publicly any forward-looking 
statements, whether as a result of new information, future events, future 
developments or otherwise.

Company Information

Registered office:  

Buildings One & Two
Trident Place
Mosquito Way
Hatfield
Hertfordshire
AL10 9UL

Company number:  

07098618

Independent auditor:  

Deloitte LLP
1 New Street Square
London
EC4A 3HQ

Registrars:  

Link Market Services
The Registry
34 Beckenham Road
Beckenham
Kent 
BR3 4ZF

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All Intellectual Property Rights in the content and materials in this Annual Report vest in and are owned absolutely by Ocado unless otherwise indicated, 
including in respect of or in connection with but not limited to all trademarks and the Report’s design, text, graphics, its selection and arrangement.

“Ocado Changing the way the world shops” is a trademark of Ocado Group plc.

Kroger is a registered trademark of The Kroger Co. Morrisons is a registered trademark of Wm Morrison Supermarkets plc. Groupe Casino is a registered 
trademark of Casino Guichard-Perrachon S.A. M&S is a registered trademark of Marks and Spencer plc. ICA is a registered trademark of ICA AB. Bonpreu 
is a registered trademark of Bon Preu group. Sobeys is a registered trademark of Sobeys Inc. Coles is a registered trademark of Coles Supermarkets 
Australia Pty Ltd. Aeon is a registered trademark of AEON Co., Ltd. CDP logo is a registered trademark of CDP Worldwide. Sedex logo and Smeta logo are 
registered trademarks of Sedex Information Exchange Limited. Stronger Together logo is a registered trademark of Stronger Together Ltd. FNET logo is a 
registered trademark of Food Network for Ethical Trade. Marine Conservation Society is a registered trademark of Marine Conservation Society.

Copyright © Ocado 2020

230 Ocado Group plc  Annual Report and Accounts for the 52 weeks ended 1 December 2019

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CBP002696

The paper is Carbon Balanced with World Land Trust, an international conservation charity, who offset 
carbon emissionsthrough the purchase and preservation of high conservation value land.

Through protecting standing forests, under threat of clearance, carbon is locked in that would otherwise be 
released. These protected forests are then able to continue absorbing carbon fromthe atmosphere,referred 
to as REDD (Reduced Emissionsfrom Deforestation and forest Degradation). Thisis now recognised as 
one of the most cost-effective and swiftest ways to arrest the rise in atmospheric CO2 and global warming 
effects. Additional to the carbon benefits is the flora and fauna this land preserves, including a number of 
species identified at risk of extinction on the IUCN Red List of Threatened Species.

This document is printed on Revive Silk 100 which is made from 100% FSC® Recycled pulp and post-
consumer waste paper. This reduces waste sent to landfill, greenhouse gas emissions, as well as the 
amount of water and energy consumed

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Back to contentsOcado Group plc
Buildings One & Two,  
Trident Place, Mosquito Way,  
Hatfield, Hertfordshire,  
AL10 9UL, United Kingdom

Tel: +44(0) 1707 227800  
Fax: +44(0) 1707 227999

www.ocadogroup.com

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