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Ocean Outdoor Limited

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FY2018 Annual Report · Ocean Outdoor Limited
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Ocean Outdoor Limited 
(Formerly Ocelot Partners Limited) 

Annual Report and Consolidated Financial Statements 
Year ended 31 December 2018 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Contents  

Key Highlights 
Chairman’s statement 
Report of the Directors  
Corporate Governance  
Independent Auditors’ report to the members of Ocean Outdoor Limited 
Consolidated statement of profit and loss and other comprehensive income  
Consolidated statement of financial position  
Consolidated statement of changes in equity 
Consolidated statement of cash flows  
Notes to financial statements 
Appendix 

  1 
  2  
       3 
     10 
13  
     18 
20 
21 
22 
     23 
             52

 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Key Highlights 

The following headline financial information is on an unaudited pro forma1 basis of Ocean Outdoor 
Limited and its subsidiaries ("Ocean", "the Group" or "the Company"), with comparisons between 
FY18 and FY17. The headline financial information, including Forrest Outdoor Media Limited, the 
trading entity acquired with Forrest, can be found in the appendix. 

Financial reported highlights 

•  Billings2 recognised by the Group in FY18 were £70.3m (FY17: £Nil) 
•  Revenue generated by the business in the year totalled £49.8m (FY17: £Nil) 
•  Group gross profit was £20.4m (FY17: £Nil) 
•  Cash on balance sheet of £160.5m, leaving the Group well positioned to continue its organic 

growth and M&A strategies 

•  Net assets increased £92.6m to £386.8m (FY17: £294.2m) 
•  Cash generated from operations totalling £22.4m (FY17: £0.5m) 

Financial proforma highlights 

•  Billings2 increased 13.7% year on year to £87.8m (FY17: £77.2m) 
•  Revenue rose 15.2% to £62.2m (FY17: £54.0m) 
•  Digital billings made up 92.8% of total billings (FY17: 89.1%) 
•  Gross profit increased by 13.8% to £25.2m (FY17: £22.1m), with a gross profit margin of 40.4% 

(FY17: 40.9%) 

•  Adjusted EBITDA3 up 4.7% to £20.0m, with an adjusted EBITDA margin of 32.2% 

Operational highlights 

•  Acquisition of SCP Acquisition Topco Limited for an enterprise value of approximately £200m 

on 28 March 2018 

•  Acquisition of Forrest Media (Holdings) Limited for an enterprise value of approximately £32m 
on 2 June 2018 expanded the Group’s UK Digital Out of Home (DOOH) footprint, adding 77 
locations and 91 faces across Scotland, with excellent coverage of Glasgow and Edinburgh  
•  Launch  of  three  new  large format  screens  at Westfield  London,  two  of  which  are full motion 
alongside installation of state-of-the-art screens at two existing marquee assets, Holland Park 
Roundabout and the Wall at Westfield 

•  Launch  of  the  first  ‘Two  Towers’  structure  in  Manchester  on  the  key  arterial  route,  the 
Mancunian Way, as well as a full motion screen outside the key transport hub of Manchester 
Piccadilly train station 

•  Two live broadcasts were completed during the first six months - live streaming of the Royal 

Wedding, as well as the 2018 Grand National, in public outdoor locations 

•  Pipeline development is strong with over 174 locations in various stages of development 

1  Ocean Outdoor Limited was an  investment vehicle  in  FY17. Due to the acquisition of SCP Acquisition Topco Limited  on 28 
March 2018 and Forrest Media (Holdings) Limited on 2 June 2018, the consolidated statement of profit and loss presented on 
page  18  does not provide  a year on year comparison for the  underlying  performance  and operations. The  financial highlights 
detailed above are on a pro forma basis for Ocean Outdoor Limited and all subsidiaries in the Group as at 31 December 2018 as 
if the same subsidiaries had been owned from 1 January 2017. 
2 Billings represent the advertising spend by the advertiser, including fees directly payable by the advertiser to their advertising 
agency, exclusive of sales tax. 
3  Adjusted  EBITDA  is  the  Earnings  Before  Interest,  Tax,  Depreciation,  Amortisation  and  adjusted  for  one  off  items.  See  the 
appendix for reconciliations between profit from operations and Adjusted EBITDA.   

1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Chairman’s Statement 

It is with pleasure that I present to you, the shareholders, the Report and audited financial statements 
of Ocean Outdoor Limited for the year ended 31 December 2018.  

The Company 

On  1  March  2018,  Ocean  Outdoor  Limited  (Formerly  Ocelot  Partners  Limited)  announced  the 
acquisition of the outdoor media owner Ocean Outdoor from private equity firm Searchlight Capital for 
an enterprise value of £200m. The transaction closed on 28 March 2018. 

These accounts reflect the purchase of SCP Acquisition Topco Limited and its subsidiaries to create 
Ocean Outdoor on 28 March 2018 and the subsequent acquisition of Forrest Media (Holdings) Limited 
and its subsidiaries on 2 Jun 2018. As such the reported profit and loss only reflects post acquisition 
trading. The unaudited appendix provides pro forma comparisons of performance on a full year basis. 

Ocean is a pure play operator of premium digital out-of-home advertising in the UK. Ocean's portfolio 
of digital, full motion screens facilitates connectivity as out-of-home, digital, mobile, online and screen 
media  all  converge  to  create  deeper  brand  experiences.  Ocean  has  created  a  strong  reputation  in 
developing  and  pioneering  new  DOOH  technologies,  research  and  thought  leadership,  and  for 
facilitating creativity in digital out-of-home. The Company has assets covering the key cities and retail 
centres  of  the  UK,  including  London,  Manchester,  Birmingham,  Edinburgh  and  Glasgow.   Ocean 
operates some of the UK's most prominent outdoor advertising locations, including Landsec's Piccadilly 
Lights, the BFI London IMAX, Westfield's Holland Park Roundabout and the Birmingham Media Eyes. 
Ocean's pioneering content partnerships, such as its work with Team GB for the Summer and Winter 
Olympics  and  its  innovative  collaboration  with  the  British  Fashion  Council  and  the  BBC,  represent 
ground-breaking initiatives for the sector. 

Ocean seeks to build a scale out-of-home media consolidation vehicle. In addition to supporting 
Ocean's organic growth initiatives, it will pursue strategic and complementary acquisitions intended to 
enhance its scale, customer offering and deepen its market leadership as demonstrated by the 
acquisition of Ngage Media and Interbest on 12 March 2019.  

Tom Goddard 
Chairman 
18 March 2019 

2 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Report of the directors 

The directors present their report together with the audited financial statements for the year ended 31 
December 2018.  

Status and activities 

On 1 March 2018, the company announced the acquisition of advertising site manager SCP Acquisition 
Topco Limited and its subsidiaries from private equity firm Searchlight Capital for an enterprise value 
of  £200 million. The  acquisition  was  fully  settled  in cash.  As  noted  in  the  Company’s  prospectus,  in 
connection  with  financing  the  acquisition,  the  Company  issued  additional  Ordinary  Shares  which 
resulted  in  the  company’s  then  existing  shareholders  still  owning  a majority interest in  the  Company 
following the acquisition. The transaction closed on 28 March 2018. 

Following completion of the transaction Tom Goddard and Tim Bleakley have joined the Company as 
non-executive Chairman and CEO respectively and the company changed its name to Ocean Outdoor 
Limited from Ocelot Partners Limited. 

With  this  anchor  investment  in  Ocean,  the  Company  seeks  to  build  a  scale  out-of-home  media 
consolidation  vehicle. In  addition  to  supporting  Ocean's  organic  growth  initiatives,  the  Company  will 
pursue strategic and complementary acquisitions intended to enhance Ocean's scale, customer offering 
and deepen its market leadership. 

In light of this, the company immediately engaged in the acquisition of Forrest Media (Holdings) Limited 
and  its  subsidiaries  (“Forrest”  renamed  “Ocean  Scotland”)  which  successfully  completed  on  2  June 
2018,  with  an  enterprise  value  of  £32m.  Forrest  is  a  leading  outdoor  operator  in  Scotland  and  the 
acquisition has added significant reach to Ocean’s national footprint, adding 77 locations and 91 faces 
across Scotland and the North of England, with excellent coverage of Glasgow and Edinburgh. 

The Group continues to deliver new growth opportunities and search for future acquisition opportunities 
which is in line with the strategy presented in the Group prospectus. As announced on 12 March 2019, 
the Group completed the further acquisitions of Interbest and Ngage Media. 

Pro forma Profit and Loss 

Ocean Outdoor Limited was an investment vehicle in FY17. Due to the acquisition of SCP Acquisition 
Topco Limited on 28 March 2018 and Forrest Media (Holdings) Limited on 2 June 2018, the audited 
consolidated statement of profit and loss presented on page 18 does not provide a period on period 
comparison for the underlying performance and operations. For the benefit of users of the accounts, 
the unaudited pro forma statements of total comprehensive income can be found in the appendix (refer 
to page 52), which shows the period on period results on different bases. 

Included in the appendix is the profit and loss for SCP Acquisition Topco Limited and its subsidiaries 
for FY17 and FY18 and Forrest Outdoor Media Limited profit and loss for FY17 and FY18. The appendix 
shows these periods on a combined basis assuming any subsidiaries acquired during any given period 
had been acquired on 1 January of the earliest period presented. Also included in the appendix is a 
hybrid profit and loss showing 12 months profit and loss of Ocean Outdoor Limited, SCP Acquisition 
Topco  Limited  and  all  their  subsidiaries  (excluding Forrest  Outdoor  Media  Limited) for the  12-month 
period  ended  31  December  2018  combined  with  the  acquisition  made  in  the  year,  Forrest  Outdoor 
Media Limited with its profit and loss for the 7-month period ended 31 December 2018. 

For  each  profit  and  loss  statement, there  is  the  reconciliation  between  reported  operating  profit  and 
Adjusted EBITDA is also presented. The unaudited pro forma financial information has been provided 
for illustrative purposes only and by its nature addresses a hypothetical situation and does not purport 
to represent the Company's actual financial position or results. 

3 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Analysis using financial key performance indicators 

Directors  and  managers  assess  performance  using  performance  indicators  at  a  Group  level.  The 
Group's key performance indicators (KPI) are Billings, Revenue and Adjusted Earnings Before Interest, 
Tax, Depreciation and Amortisation excluding one off items (Adjusted EBITDA), the number of locations 
as well as digital billings as a percentage of total billings. This is generated from the companies within 
the Group.  

Please see the table below for KPI’s on the reported numbers 

KPI’s on Reported figures 

Billings £’000 
Revenue £’000 
EBITDA £’000 
Locations 
Digital % of billings 

2018 

70,288 
49,795 
18,557 
254 
93% 

2017 

- 
- 
- 
- 
- 

The above table does not allow a period on period comparison and therefore the following table shows 
the performance of the Group on a proforma basis 

KPI’s on Proforma figures 

Billings £’000 
Revenue £’000 
Adjusted EBITDA £’000 
Locations 
Digital % of billings 

Results and dividends 

2018 

87,843 
62,218 
19,964 
254 
93% 

2017 

77,245 
54,010 
19,088 
251 
89% 

The consolidated statement of profit and loss is set out on page 18 and shows the profit for the year. 

Dividends are recognised when they become legally payable. In the case of interim dividends to equity 
shareholders,  this  is  when  declared  by  the  directors.    In  the  case  of  final  dividends,  this  is  when 
approved by the shareholders at the AGM. The Company's current intention is to retain any earnings 
for use in its business operations, and the Company does not anticipate declaring any dividends in the 
foreseeable future. 

Directors and their interests  

The Directors of the Company who served during the period and subsequent to the date of this Report 
are: 

Name 
Robert D Marcus 
Martin HP Söderström 
Sangeeta Desai 
Aryeh B. Bourkoff 
Andrew Barron 
Tim Bleakley 
Tom Goddard 
Tim Ebeling 
Andrew Miller 

Position 
Independent Non-Executive Director 
Independent Non-Executive Director 
Independent Non-Executive Director 
Founder and Non-Executive Director 
Founder and Non-Executive Director 
CEO and Executive Director 
Non-Executive Chairman 
Independent Non-Executive Director 
Independent Non-Executive Director 

Date of appointment  
22 February 2017 
22 February 2017 
27 February 2017 
22 February 2017 
20 January 2017 
28 March 2018 
28 March 2018 
19 October 2018 
27 November 2018 

Non-Executive Directors or the Company can terminate the appointment by giving three months’ notice.  

4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
Ocean Outdoor Limited 

As at 31 December 2018 the Directors have the following interests in the Company’s securities: 

Director 

Andrew Barron 
Andrew Miller 
Aryeh B Bourkoff 
Robert Marcus 
Martin HP Söderström 
Sangeeta Desai 
Thomas Ebeling 
Tom Goddard 
Tim Bleakley 

No.  of  Ordinary 
Shares 

Percentage 
issued 
Shares 

of 
Ordinary 

No.  of  Founder 
Preferred Shares 

509,866 
- 
1,574,400 
119,000 
15,000 
10,000 
7,500 
232,703 
310,523 

0.95% 
- 
2.92% 
0.22% 
0.03% 
0.02% 
0.01% 
0.43% 
0.58% 

147,000 
- 
399,000 
- 
- 
- 
- 
- 
- 

Tim  Bleakley  also  has  1,998,000  hurdle  shares,  issued  by  a  subsidiary  of  the  Company  which  will, 
except in limited circumstances, be settled in ordinary shares of Ocean Outdoor Limited. Tom Goddard 
also has 1,282,050 hurdle shares, issued by a subsidiary of the Company which will, except in limited 
circumstances, be settled in ordinary shares of Ocean Outdoor Limited.    

Directors’ remuneration  

Robert Marcus, Martin HP Soderstrom, Sangeeta Desai, Ayreh B Bourkoff and Andrew Barron entered 
into  a  Director’s  letter  of  appointment  with  the  Company  dated  8  March  2017.  Thomas  Ebeling  and 
Andrew Miller entered into a Director’s letter of appointment with the Company dated 19 October 2018 
and 27 November 2018 respectively. 

Under the letters of appointment, Martin HP Söderström, Sangeeta Desai, Thomas Ebeling and Andrew 
Miller  are  entitled  to  a  fee  of  $75,000  per  annum  and  Robert  Marcus  is  entitled  to  receive  a  fee  of 
$90,000  per  annum.  Robert Marcus,  Martin  HP  Söderström,  Sangeeta  Desai  and  Andrew  Miller  are 
also entitled to receive an additional fee of $10,000 per annum as Committee members. Tom Goddard, 
in his role as Chairman, was paid £55,800 in the period 28 March 2018 to the year end. Tim Bleakley, 
CEO, was paid £237,500 following his appointment as a Director on 28 March 2018.  

Andrew Barron and Aryeh B Bourkoff did not receive a fee in connection with their appointment as Non-
Executive Directors of the Company.  

In addition, all of the Directors are entitled to be reimbursed by the Company for travel, hotel and other 
expenses incurred by them in the course of their directors’ duties relating to the Company. 

Share capital  

The full details of share capital information is set out in note 16. 

Substantial shareholdings  

As at 31 December 2018, the following had disclosed an interest in the issued Ordinary Share capital 
of  the  Company  (being  5%  or  more  of  the  voting  rights  in  the  Company)  in  accordance  with  the 
requirements of the Disclosure and Transparency Rules (the “DTRs”):  

Shareholder 

Number of 
Ordinary Shares (1 

Notified percentage of 
voting rights (1 

Senator Investment Group LP 
Anchorage Capital Group, L.L.C. 
Wellington Management Group LLP 

6,184,616 
5,333,333 
4,315,384 

11.3% 
9.8% 
7.9% 

5 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

As at 31 December 2018 and 25 February 2018, the interest of any person listed in the table above in 
Ordinary  Shares may  have increased  or  decreased  without  any  obligation  on  the  relevant  person  to 
make further notification to the Company pursuant to the DTRs.  

Change of control 

The Company is not party to any significant contracts that are subject to change of control provisions 
in the  event  of  a  takeover  bid. There  are  no  agreements  between  the  Company  and its  Directors  or 
employees providing compensation for loss of office or employment that occurs because of a takeover 
bid. 

Independent Auditors  

The  previous  auditors,  PricewaterhouseCoopers  LLP,  resigned  during  the  year  and  BDO  LLP  were 
appointed by the Board in their place. The Board have reason to believe that BDO LLP conducted an 
effective audit and have provided the auditors with full access to all of the books and records of the 
Company.  

Corporate Governance Statement 

The Company is a British Virgin Islands registered company with a standard listing on the London Stock 
Exchange. For as long as the Company has a standard listing it is not required to comply or explain 
non-compliance  with  the  UK  Corporate  Governance  Code  (the  “Code”)  issued  by  the  Financial 
Reporting  Council  (“FRC”)  in  September  2012.  However,  the  Company  is  firmly  committed  to  high 
standards of corporate governance and maintaining a sound framework through which the strategy and 
objectives  of  the  Company  are  set  and  the  means  of  attaining  these  objectives  and  monitoring 
performance are determined. 

Relations with Shareholders  

The Directors are always available for communication with Shareholders and all Shareholders will have 
the  opportunity,  and  are  encouraged,  to  attend  and  vote  at  the  Annual  General  Meetings  of  the 
Company during which the Board will be available to discuss issues affecting the Company. 

Statement of going concern  

The Directors confirm that, after making an assessment, they have a reasonable expectation that the 
Group has adequate resources to continue in operational existence for the foreseeable future and be 
able  to  pay  its  debts  as  they  fall  due.  The  political  and  economic  uncertainty  surrounding  Britain’s 
impending exit from the EU (Brexit) is a factor that has been considered. With advertising spend closely 
correlated  to GDP  and  consumer  confidence  the  outlook  may  be  adversely impacted  by  a  ‘no  deal’ 
Brexit.  It is  the view  of the  Directors that,  despite the uncertainty, the Group  has  sufficient  capital to 
withstand a negative impact. Accordingly, the Directors continue to adopt the going concern basis in 
preparing the financial statements. 

Internal control  

The Board is responsible for determining the nature and extent of the significant risks it is willing to take 
in achieving its strategic objectives. The Board maintains sound risk management and internal control 
systems. The Board has reviewed the Company’s risk management and control systems and believes 
that the controls are satisfactory given the nature and size of the Company and its subsidiaries. 

Financial Risk Profile  

The Company’s and Group’s financial instruments comprise mainly of cash and cash equivalents, and 
various items such as payables and receivables that arise directly from the Group’s operations. Details 
of the risks relevant to the Group are included in the notes to the financial statements. 

6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Management Report 

For the purposes of compliance with DTR 4.1.5R(2), DTR 4.1.8R and DTR4.1.11R, the required content 
of the “Management Report” can be found in this Report of Directors. 

Principal Risk and Uncertainties 

The main risks and uncertainties identified by the Group are as follows: 

The Group operates in a highly competitive market 

The Group operates in a highly competitive industry and may not be able to maintain or increase 
its  current  advertising  and  sales  revenues  or market  share. The Group competes for  advertising 
revenue  with  other  outdoor  advertising  operators,  as  well  as  with  other  media,  such  as  radio, 
newspapers,  magazines,  television,  direct  mail,  mobile  devices  and  internet-based  services. 
Competitive  pressures  could  cause  the  Group  to  lose  market  share,  require  it  to  lower  prices, 
increase marketing expenditures and increase the use of discounting or promotional campaigns, 
and  restrict  its  ability  to  increase  prices.  These  or  other  developments  could  materially  and 
adversely affect the Group's sales volumes and margins and result in a decrease in its operating 
results, which could have a material adverse effect on the Group's business, financial condition and 
results of operations. 

The Group is heavily reliant on its relationships with media agencies 

The Group is heavily reliant on its relationships with four main media specialist buyers to sell the 
out-of-home  advertising  space  which  it  owns  and/or  manages.  Accordingly,  the  loss  of  these 
relationships,  a  significant  change  in  the  terms  of  these  relationships,  or  any  of  these  agencies 
encountering financial difficulties could have a materially adverse effect on the Group's business, 
financial condition and results of operations. 

A loss of sites or a failure to renew relevant site agreements may reduce the Group's revenue 

The  Group  gains  access  to  advertising  sites  through  short,  medium  and  long-term  contracts  or 
concessions  (being  comprised  of  (i)  leases,  (ii)  licences;  and  (iii)  certain  commercial  site 
agreements) with asset owners such as local municipalities and commercial landlords. There is no 
guarantee  that  such  site  agreements,  including  those  relating  to  the  Group's  iconic  sites,  will  be 
renewed at all or renewed on terms which are favourable to the Group. If sufficient numbers of site 
agreements  are  cancelled,  not  renewed  or  sufficient  numbers  of  sites  become  impaired,  it  could 
have an adverse effect on the Group's business, financial condition and results of operations. 

The  Group's  sites  and  other  technology  systems  and  operations  could  be  exposed  to  damage  or 
interruption 

The Group's sites and other technology systems and operations could be exposed to damage or 
interruption  from  system  failures,  computer  viruses,  cyber-attacks,  power  or  telecommunication 
providers' failure, fire, natural disasters, terrorist acts, war, or human error. Any interruptions would 
impact the Group's ability to operate and could result in business interruption, the loss of customers 
and revenue, damaged reputation and weakening of competitive position and could have a material 
adverse effect on the Group's business, financial condition and results of operations. There is a risk 
that, if a cyber-attack is successful, any data security breaches or the Group's inadvertent failure to 
protect confidential information could result in a loss of information integrity. Breaches of the Group's 
obligations under applicable laws or client agreements and system outages may potentially have a 
material adverse impact on the Group's reputation and financial performance. 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Changes in technology may impact consumer and advertiser behaviour 

The advertising industry will continue to be affected by changes in technology, with these changes 
likely leading to increasing media options for consumers. If these changes drive advertising away 
from DOOH advertising, this could have a material adverse effect on the Group's business, financial 
condition and results of operations. 

The  Group's  operations  are  currently  based  primarily  in  the  UK  and  are  therefore  vulnerable  to  any 
adverse developments to the UK economic and market conditions and to the UK legal and regulatory 
environment 

The Group's operations are based primarily in the UK and the business of the Group is therefore 
exposed  to  the  prevailing  economic  and  market  conditions,  as  well  as  the  legal  and  regulatory 
environment,  in  the  UK.  Periods  of  a  slowing  economy  or  recession,  or  periods  of  economic 
uncertainty,  may  be  accompanied  by  a  decrease  in  advertising  which  would  reduce  the  Group's 
advertising revenues and have an adverse effect on the Group's revenue, profit margins, cash flow 
and liquidity. In addition, there has been an increase in political uncertainty as a result of the UK 
vote in favour of exiting the EU. It is not clear what the impact on the Group (including its business, 
employees, operations and assets) will be when, the UK leaves the EU, but any such change may 
have a material adverse effect on the business, financial condition and results of operations of the 
Group. 

Directors’ Responsibilities 

The  directors  are  responsible for  preparing the  Directors’  report  and  the financial  statements for  the 
Group. The Directors have prepared the financial statements for each financial year which give a true 
and fair view of the state of affairs of the Group and of the profit or loss of the Group for that year.  

The Directors have chosen to use the international financial reporting standards (“IFRS”) as adopted 
by the European union in preparing the Group’s financial statements. 

international Accounting Standard 1 requires financial statements present fairly for each financial year 
the  Company’s  financial  position,  financial  performance  and  cash  flows.  This  requires  the  faithful 
representation  of  the  effects  of  transactions,  other  events  and  conditions  in  accordance  with  the 
definitions and recognition criteria for assets, liabilities, income and expenses set out in the International 
Accounting Standards Board’s ‘Framework for the preparation and presentation of financial statements. 
In virtually all circumstances, a fair presentation will be achieved by compliance with all applicable IFRS. 
A fair presentation also requires the Directors to: 

consistently select and apply appropriate accounting policies; 

• 
•  present information, including accounting policies, in a manner that provides relevant, reliable, 

comparable and understandable information; 

•  provide  additional  disclosures  when  compliance  with  the  specific  requirements  in  IFRS  is 
insufficient  to  enable  users  to  understand  the  impact of  particular  transactions,  other  events 
and conditions on the entity’s financial position and financial performance; and 
state that the group has complied with IFRS, subject to any material departures disclosed and 
explained in the financial statements. 

• 

The  Directors  are  also  required  to  prepare  financial  statements  in  accordance  with  the  rules  of  the 
London Stock Exchange for companies trading securities on the Stock Exchange. The Directors are 
responsible for keeping proper accounting records which disclose with reasonable accuracy at any time 
the  financial  position  of  the  Group,  for  safeguarding  the  assets,  for  taking  reasonable  steps  for  the 
prevention and detection of fraud and other irregularities and for the preparation of financial statements. 
Financial  information  is  published  on  the  company’s  website,  www.oceanoutdoor.com.  The 
maintenance and integrity of this website is the responsibility of the Directors; the work carried out by 
the auditors does not involve consideration of these matters and, accordingly, the auditors accept no 
responsibility for any changes that may occur to the financial statements after they are initially presented 
on  the  website,  www.oceanoutdoor.com.  Legislation  in  the  BVI  governing  the  preparation  and 
dissemination of financial statements may differ from legislation in other jurisdictions. 

8 

 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Directors’ Responsibilities Pursuant to UK Disclosure Guidance and Transparency Regulations 

The directors confirm to the best of their knowledge: 

•  The group financial statements have been prepared in accordance with IFRS adopted by the 
European union and article 4 of the IAS regulation and give a true and fair view of the assets, 
liabilities, financial position and profit and loss of the Group. 

•  The annual report includes a fair review of the development and performance of the business 
and the financial position of the group and the parent company, together with a description of 
the principal risks and uncertain-ties that they face. 

Disclosure of information to Auditors  

Each of the persons who is a Director at the date of approval of this Report confirms that: 

• 

so  far  as  the  director  is  aware,  there  is  no  relevant  audit  information  of  which  the  Company’s 
auditors are unaware; and  

•  each director has taken all the steps that he/she ought to have taken as a director in order to make 
himself/herself aware of any relevant audit information and to establish that the Company’s auditors 
are aware of that information. 

Directors’ indemnities  

As at the date of this Report, indemnities granted by the Company to the Directors are in force to the 
extent permitted under BVI law. The Company also maintains Directors’ and Officers’ liability insurance, 
the level of which is reviewed annually. 

Subsequent events 

On 10 January 2019, the Company’s ordinary shares were re-admitted to the Standard Listing segment 
of the Official List of the UK Listing Authority, and trading in its shares recommenced on the London 
Stock Exchange's Main Market (LSE: OOUT). 

In accordance with the London Stock Exchange Admission and Disclosure Standards, the Company 
announced, pursuant to its articles of association, a tranche of 87,500 founder preferred shares were 
automatically  re-designated  as  ordinary  shares  on  a  one  for  one  basis.  This  re-designation  became 
effective on 15 January 2019 and admission of the ordinary shares occurred on 22 January 2019. 

On 12 March 2019, the Group announced the acquisition of Interbest and Ngage Media, two leading 
digital out-of-home companies operating across the Netherlands, for a combined cash consideration of 
approximately  £45m  using  a  rate  of  0.88:1  EUR:GBP,  and  a  performance-linked  earn-out  if  growth 
performance targets are met over time. The transactions value Interbest and Ngage, combined, at a 31 
December 2018 LTM multiple of 6.9x adjusted EBITDA, before any benefit for synergies. The business 
combination accounting had not been finalised by the authorisation date of these financial statements. 

By order of the Board 

Tom Goddard 
Chairman  
18 March 2019 

9 

 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
Ocean Outdoor Limited 

Corporate Governance Statement 

Ocean is committed to maintaining the highest standards of business conduct and ethics, as well as 
full compliance with all applicable laws, rules and regulations, corporate reporting and disclosure, and 
all other matters deemed to protect the best interests of the company’s shareholders. 

At the date of this report, the Company complies with the corporate governance regime applicable to 
the Company pursuant to the laws of the British Virgin Islands. 

In  addition,  the  Company  strives  for  compliance  with  the  U.K.  Corporate  Governance  Code  to  the 
greatest extent possible to facilitate effective and prudent management that can contribute to the long-
term  success  of  the  Company.  The  Company  is  not  currently  compliant  with  the  U.K.  Corporate 
Governance Code and is aware of the following non-compliance issue: 

-  The U.K. Corporate Governance Code recommends that the chairman should be independent 
on appointment. As Tom Goddard was previously an employee of Ocean, holding the position 
as chairman of Ocean, the Company does not comply with this recommendation of the 
Governance Code. The Board unanimously believes this is in the best interests of the 
Company and its Shareholders, with Tom Goddard ensuring stability and continuity with 
clients and strategic and commercial partners. Tom Goddard brings continuity at a time of 
change and the Company will retain his experience and expertise, which make him 
particularly well-qualified to act as the Company’s Non-Executive Chairman. 

Strategic decisions 

The  Directors  are  responsible  for  carrying  out  the  Company’s  objectives,  implementing  its  business 
strategy and conducting its overall supervision. Acquisition, divestment and other strategic decisions 
are  considered  and  determined  by  the  Board. The  Board  provides  leadership  within  a framework  of 
prudent  and  effective  controls.  The  Board  has  established  the  corporate  governance  values  of  the 
Company and has overall responsibility for setting the Company’s strategic aims, defining the business 
plan and strategy and managing the financial and operational resources of the Company 

Through  the  publication  of  regular  announcements,  corporate  presentations  posted  to  the  company 
website, and face to face meetings, the board has sought to communicate its strategy, objectives and 
performance to all shareholders on a timely basis. When shareholders raise concerns with the board 
over the Group’s strategy, objectives or performance, the Board endeavours to actively engage with 
the shareholders in dialogue.  

Board process 

The full Board meets formally at regular intervals throughout the year and at such other times as may 
be  necessary  to  address  any  significant matters  that may  arise.  The  Board  communicates  regularly 
between  these  meetings.  On  a  regular  basis  the  Board  is  provided  with  appropriate  and  timely 
information relating to all aspects of the Group. In addition, the Directors are free to seek any further 
information  or  request  specific  presentation  on  matters  that  they  consider  necessary  in  order  to 
discharge  their  duties  effectively.  The  collective responsibility  of the Board  ensures  that  all  Directors 
are involved in the process of arriving at significant decisions. 

Nomination Committee  

The Nomination Committee is responsible for considering and making recommendations to the Board 
in respect of appointments to the Board. In carrying out its duties, the Nomination Committee is primarily 
responsible for identifying and nominating candidates to fill Board vacancies; evaluating the structure 
and  composition  of  the  Board  with  regard  to  the  balance  of  skills,  knowledge  and  experience  and 
making recommendations accordingly; giving full consideration to succession planning; and reviewing 
the leadership of the Group. 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Audit and Risk Committee 

The  Audit  and  Risk  Committee  assists  the  Board  in  discharging  its  responsibilities  with  regard  to 
financial reporting, external and internal controls, including reviewing and monitoring the integrity of the 
Group’s annual and interim financial statements, reviewing and monitoring the extent of the non-audit 
work  undertaken  by  the  Group’s  external  auditors,  advising  on  the  appointment  of  such  external 
auditors, overseeing the Group’s relationship with its external auditors, reviewing the effectiveness of 
the external audit process, and reviewing the effectiveness of the Group’s internal control and review 
function.  

The Audit and Risk Committee gives due consideration to laws and regulations, the provisions of the 
UK Corporate Governance Code and the requirements of the Listing Rules. The Audit and Risk 
Committee also has responsibility for, among other things, oversight of the Group’s risk appetite, risk 
monitoring and capital management, reviewing the manner in which the members of the Group 
implement and monitor the adequacy of the Group’s risk management framework and ensuring that 
the Group maintains appropriate levels of capital, as well as advising the Board on its overall risk 
appetite. The Audit and Risk Committee also reviews the adequacy of security measures, anti-money 
laundering systems, anti-bribery controls and procedures in place for detecting fraud.  

Remuneration Committee 

The Remuneration Committee has responsibility for determination of specific remuneration and benefits 
packages for each of the executive directors and certain senior management of the Group, including 
pension  rights  and  any  compensation  payments,  and  recommending  and  monitoring  the  level  and 
structure  of  remuneration  for  senior  management  and  the  implementation  of  share  options,  share 
incentive plans or other performance related schemes.  

Independence of the Board 

Tom  Goddard,  Tim  Bleakley,  Aryeh  B.  Bourkoff  and  Andrew  Barron  are  not  considered  to  be 
Independent Directors.  

The  Board  considers  the  Independent  Non-Executive  Directors  to  be  independent  in  character  and 
judgment  and  free  from  relationships  or  circumstances  which  are  likely  to  affect  or  could  appear  to 
affect,  their  judgment.  In  addition,  when  determining  the  independence  of  the  Independent  Non-
Executive Directors, the Board had regard to their Letters of Appointment and Initial Option Deeds and, 
in the case of Mr Marcus, his prior role as Chairman of the Company and his holding of 119,000 Ordinary 
Shares. The Board believes that the aforementioned factors are not sufficient to have an impact on their 
independence. 

Ethical standards 

All  Directors, managers  and  employees  are  expected to  act  with  the  utmost  integrity  and  objectivity, 
striving at all times to enhance the reputation and performance of the Group. 

External auditors 

The Board and the Audit Committee review the performance of the external auditors on an annual basis 
and normally meet with them during the year to: 

-  Discuss  the  external  audit  plans,  identifying  any  significant  changes  in  structure,  operations, 
internal controls or accounting policies likely to impact on the financial statements and to review 
the fees proposed for the audit work to be performed. 

-  Review  the  periodic  reports  prior to lodgement  and  release,  and  any  significant  adjustments 
required  as  a  result  of  the  auditor’s  findings,  and  to  recommend  board  approval  of  these 
documents, prior to announcement of results. 

11 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

-  Review  the  results  and  findings  of  the  auditor,  the  adequacy  of  accounting  and  financial 

controls, and to monitor the implementation of any recommendations made. 

-  Review the draft financial report and recommend board approval of the financial report. 

-  As required, to organise, review and report on any special reviews or investigations deemed 

necessary by the board. 

The Board and Audit Committee specifically assess the independence of the Group’s external 
auditors and in doing so consider the level and nature of non-audit services provided and associated 
fees, the auditor’s rotation arrangements for key audit personnel and areas of potential conflicts of 
interest. 

Communication with shareholders and continuous disclosure 

The directors attach importance to the provision of clear and timely information to shareholders and 
the broader investment community. Information about the company is available on its website 
(www.oceanoutdoor.com) 

Financial reporting – the Company reports to shareholders half-yearly and annually, as required by 
the LSE rules. The Chairman states to the Board that the company’s financial reports present a true 
and fair view in all material respects of the company’s financial condition and operational results and 
are in accordance with relevant accounting standards. 

Equal access policy – the Company has a policy, based on existing policies and practices as a 
company quoted on the LSE market, that all shareholders and investors have equal access to 
the company’s information, and has procedures to ensure that all price sensitive information will be 
disclosed to the LSE in accordance with the continuous disclosure requirements of the LSE rules. 
these procedures include: 

-  A comprehensive process to identify matters that may have a material effect on the price of 
the company’s shares, notifying them to the LSE, posting them on the company’s website, 
and issuing media releases. 

-  All information provided to the LSE, and related information (including information provided to 

analysts and the media), being immediately posted to the company’s website 
www.oceanoutdoor.com/investors/ 

-  The Annual Report is made available to all shareholders. The Board ensures that the annual 
report includes relevant information about the operations of the Group during the year, 
changes in the state of affairs of the Group and details of future developments, as well as all 
required disclosures. 

News releases are issued throughout the year and the company maintains a website 
(www.oceanoutdoor.com/investors/) on which press releases, corporate presentations and the annual 
report and financial statements are available to view together with the half-yearly financial statements. 
Enquiries from individual shareholders on matters relating to the business of the company are 
welcomed. Shareholders and other interested parties can subscribe to receive notification of news 
updates and other documents from the company via email. In addition, the Executive Directors meet 
with major shareholders to discuss the progress of the company and provide periodic feedback to the 
board following meetings with shareholders. 

12 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Independent auditor’s report to the members of Ocean Outdoor Ltd  

Opinion 

We  have  audited  the  financial  statements  of  Ocean  Outdoor  Ltd    (the  ‘parent  company’)  and  its 
subsidiaries  (the  ‘group’)  for  the  year  ended  31  December  2018  which  comprise  the  consolidated 
statement of profit and loss and other comprehensive income, the consolidated statement of financial 
position,  the consolidated  statement  of  changes  in  equity, the  consolidated  statement  of  cash flows, 
and notes to the financial statements, including a summary of significant accounting policies.  

The  financial  reporting  framework  that  has  been  applied  in  the  preparation  of  the  group  financial 
statements is applicable law and International Financial Reporting Standards (IFRSs) as adopted by 
the European Union.  

In our opinion: 
• 

the  financial  statements  give  a  true  and  fair  view  of  the  state  of  the  group’s  affairs  as  at  31 
December 2018 and of the group’s profit for the year then ended; and 
the group financial statements have been properly prepared in accordance with IFRSs as adopted 
by the European Union. 

• 

Basis for opinion 

We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and 
applicable  law.  Our  responsibilities  under  those  standards  are  further  described  in  the  Auditor’s 
responsibilities for the audit of the financial statements section of our report. We are independent of the 
group  in  accordance  with  the  ethical  requirements  that  are  relevant  to  our  audit  of  the  financial 
statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have 
fulfilled  our  other  ethical  responsibilities  in  accordance  with  these  requirements. We  believe  that  the 
audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Use of our report 

This  report  is  made  solely  to  the  company’s  members,  as  a  body,  in  accordance  with  International 
Standards on Auditing (UK) (ISAs UK). Our audit work has been undertaken so that we might state to 
the company’s members those matters we are required to state to them in an auditor’s report and for 
no other purpose.  To the fullest extent permitted by law, we do not accept or assume responsibility to 
anyone  other  than  the company  and the  company’s members  as  a  body, for  our  audit  work, for  this 
report, or for the opinions we have formed. 

Conclusions relating to going concern 

We have nothing to report in respect of the following matters in relation to which the ISAs (UK) require 
us to report to you where: 

• 

• 

the directors’ use of the going concern basis of accounting in the preparation of the financial 
statements is not appropriate; or 
the directors have not disclosed in the financial statements any identified material uncertainties 
that may cast significant doubt about the group’s ability to continue to adopt the going concern 
basis  of  accounting  for  a  period  of  at  least  twelve  months  from  the  date  when  the  financial 
statements are authorised for issue. 

13 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Key audit matters 

Key audit matters are those matters that, in our professional judgment, were of most significance in our 
audit of the financial statements of the current period and include the most significant assessed risks of 
material misstatement (whether or not due to fraud) we identified, including those which had the greatest 
effect on: the overall audit strategy, the allocation of resources in the audit; and directing the efforts of 
the  engagement  team.  These  matters  were  addressed  in  the  context  of  our  audit  of  the  financial 
statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion 
on these matters. 

Matter 
Revenue recognition- Cut-off 

How we addressed the matter in our audit 

As  detailed in  note  2.12,  Management make 
certain  judgements  in  relation  to  revenue 
recognition  for  the  treatment  of  contractual 
arrangements entered into by trading entities 
in the group. 

completed 

the  group  has 

These  include  determining  Ocean  Outdoor’s 
performance  obligations  in  its  contracts  with 
customers  and  whether  as  at  the  reporting 
date, 
its 
performance  obligations.  Where  these  are 
met, revenues are recognized over time as the 
to  simultaneously 
customer 
receive  and  consume  the  economic  benefits 
of the service provided under the contract by 
the Group’s performance. Alternatively, where 
its 
Ocean  Outdoor  has  not  completed 
performance obligations prior to the reporting 
date, revenues are not recognised. 

is  assessed 

Revenue  should  only  be  recognised  at  the 
time the group delivers advertising services on 
the  sites  which  have  been  subject  to  order 
bookings over the specific periods ordered by 
customers. Advertising revenues are invoiced 
normally in 2-week block periods. This results 
in a cut off risk at the reporting date in relation 
to  the  existence  of  revenue  recognised  and 
completeness of deferred revenue.  

assessed  whether 

We 
revenue 
recognition  policies  adopted  by  the  Group 
comply with accounting standards.  

the 

We reviewed a sample of contracts to assess 
whether: 

- 

the  revenue  had  been  recognised  in 
accordance  with  the  Group’s  accounting 
policy and accounting standards;  

-  appropriate  cut  off  was  observed  with 
its 
Ocean  Outdoor  having  completed 
performance  obligations  as  stated  in  the 
customer  contracts  prior  to  the  reporting 
date  and  if  not  completed  appropriate 
revenue was deferred; and 

-  any  other  terms  within  the  contract  had 
any  material  accounting  or  disclosure 
implications 

We also tested a  sample of deferred income 
balances  for  completeness  and  accuracy  by 
checking the calculations of deferred income  
and  agreeing  key  inputs  (contract  billing 
period, number of days deferred at report date 
and  sales  prices  net  of  VAT)  to  supporting 
documentation. 

14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Acquisition accounting  

As  detailed  in  note  11  to  the  financial 
statements, 
the  Group  acquired  SCP 
Acquisition  TopCo  Group  and  Forrest  Media 
(Holdings) Limited Group during the year. 

Consequently,  management  had  to  exercise 
judgement in considering the fair value of the 
assets and liabilities acquired. 

recognised  on  acquisition 
Management 
separately  identifiable  intangible  assets  in 
respect  of  brand  and  acquired  rights  over 
advertising  sites,  exercising 
in 
estimating their fair value. 

judgment 

The judgements and estimates in this area, as 
detailed in note 2.10, include: 

•  underlying cash flow projections,  
•  discount rates applied, and  
long term growth rates. 
• 

There  is  a  risk  that  this  estimate  may  be 
materially misstated. 

the  methodology  and 
We  challenged 
assumptions  underpinning 
the  significant 
judgements  and  estimates  made  by 
management  in  the  assessment  of  the  fair 
value  of  the  separately  identifiable intangible 
assets  acquired  by  comparison  to  industry 
data and our knowledge of the business. 

In  addition,  with 
valuations  specialists,  we 
methodology deployed.  

the  assistance  of  our 
the 

reviewed 

We also considered the completeness of the 
separately  identifiable  intangible  assets  with 
reference 
the 
business  and  the  key  reasons  for  executing 
the 
acquirer’s 
from 
perspective. 

to  our  understanding  of 

transaction 

the 

Our application of materiality 

We apply the concept of materiality both in planning and performing our audit, and in evaluating the 
effect of misstatements. We consider materiality to be the magnitude by which misstatements, including 
omissions, could influence the economic decisions of reasonable users that are taken on the basis of 
the  financial  statements.  In  order  to  reduce  to  an  appropriately  low  level  the  probability  that  any 
misstatements  exceed  materiality,  we  use  a  lower  materiality  level,  performance  materiality,  to 
determine  the  extent  of  testing  needed.  Importantly,  misstatements  below  these  levels  will  not 
necessarily  be  evaluated  as  immaterial  as  we  also  take  account  of  the  nature  of  identified 
misstatements,  and  the  particular  circumstances  of  their  occurrence,  when  evaluating  their  effect  on 
the financial statements as a whole. 

Level of materiality applied and rationale 
We consider revenue to be the critical performance measure for the Group.  Using this benchmark, we 
set materiality at £500,000 which represents 1% of revenues.  

Performance materiality 
The application of materiality at the individual account or balance level is set at an amount to reduce to 
an  appropriately  low  level  the  probability  that  the  aggregate  of  uncorrected  and  undetected 
misstatements exceeds materiality.  

On  the  basis  of  our  risk  assessment  together  with  the  Group’s  overall  control  environment,  our 
judgement was that overall performance materiality for the Group should be 70%. As such, performance 
financial statement materiality was set at £350,000.   

Component materiality 
We set materiality for each component of the Group based on a percentage of materiality dependent 
on the size and our assessment of the risk of material misstatement of that component. Component 
materiality ranged from £120,000 to £350,000.  

15 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Reporting Threshold 
We agreed with the Audit Committee that we would report to them all audit differences individually in 
excess of £15,000. We also agreed to report audit differences below those thresholds that, in our view, 
warranted reporting on qualitative grounds.  

An overview of the scope of our audit 

Our Group audit was scoped by obtaining an understanding of the Group and its environment, including 
Group-wide controls, and assessing the risks of material misstatement at the Group level. The group 
has 4  significant components which represented the main trading entities in the group, being Ocean 
Outdoor UK Limited, Signature Outdoor Limited, Mediaco Outdoor Limited, and Forrest Outdoor Media 
Limited. 

Ocean Outdoor Limited (the Company) and the significant components were subject to full scope audits 
which were performed by BDO LLP. As a result of this approach, all of the Group’s Revenue (100%), 
Total Assets (100%) and Adjusted profit before tax (100%) were subject to audit.   

Other information 

The directors are responsible for the other information. The other information comprises the information 
included in the annual report and consolidated financial statements, other than the financial statements 
and  our  auditor’s  report  thereon.  Our  opinion  on  the  financial  statements  does  not  cover  the  other 
information and, except to the extent otherwise explicitly stated in our report, we do not express any 
form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our responsibility is to read the other information 
and,  in  doing  so,  consider  whether  the  other  information  is  materially  inconsistent  with  the  financial 
statements or our knowledge obtained in the audit or otherwise appears to be materially misstated. If 
we  identify  such  material  inconsistencies  or  apparent  material  misstatements,  we  are  required  to 
determine  whether  there  is  a  material  misstatement  in  the  financial  statements  or  a  material 
misstatement of the other information. If, based on the work we have performed, we conclude that there 
is a material misstatement of this other information; we are required to report that fact. We have nothing 
to report in this regard. 

Responsibilities of directors 

As explained more fully in the directors’ responsibilities statement set out on page 8, the directors are 
responsible for the preparation of the financial statements and for being satisfied that they give a true 
and  fair  view,  and  for  such  internal  control  as  the  directors  determine  is  necessary  to  enable  the 
preparation of financial statements that are free from material misstatement, whether due to fraud or 
error. 

In preparing the financial statements, the directors are responsible for assessing the group’s ability to 
continue as a going concern, disclosing, as applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors either intend to liquidate the group or the parent 
company or to cease operations, or have no realistic alternative but to do so. 

Auditor’s responsibilities for the audit of the financial statements 

Our objectives are to obtain reasonable assurance about whether the financial statements as a whole 
are free from material misstatement, whether due to fraud or error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance is a high level of assurance, but is not a guarantee that an 
audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 

Misstatements can arise from fraud or error and are considered material if, individually or in the 
aggregate, they could reasonably be expected to influence the economic decisions of users taken on 
the basis of these financial statements. 

16 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

A further description  of our responsibilities for the audit of the financial statements is located  on the 
Financial Reporting Council’s website at: www.frc.org.uk/auditorsresponsibilities. This description forms 
part of our auditor’s report. 

Nicole Martin (Senior Statutory Auditor) 
For and on behalf of BDO LLP, Statutory Auditor 
London, UK 
18 March 2019 

BDO LLP is a limited liability partnership registered in England and Wales (with registered number 
OC305127). 

17 

 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Consolidated statement of profit or loss and other comprehensive income 
for the year ended 31 December 2018  

Billings 

Revenue 

Cost of sales 

Gross profit 

Administrative expenses 

Note 

2018 

£'000 

70,288 
______ 

Period 20 
Jan 2017 to 
31 Dec 2017 
£'000 

- 
_______ 

4 

49,795 

- 

(29,355) 
_______ 

20,440 

(15,165) 
_______ 

- 
_______ 

- 

(25,954) 
_______ 

Profit / (Loss) from operations 

5,6 

5,275 

(25,954) 

Other income 
Finance expense 
Finance income 
Non-cash charge related to warrant redemption liability 

Profit / (Loss) before tax 

Tax expense 

Profit / (Loss) from continuing operations 

Total comprehensive income / (loss) 

7 
7 

8 

- 
(4) 
1,658 
- 
_______ 

5 
- 
2,104 
(301) 
_______ 

6,929 

(24,146) 

(306) 
_______ 

6,623 
_______ 

6,623 
_______ 

- 
_______ 

(24,146) 
_______ 

(24,146) 
_______ 

The notes on pages 23 to 51 form an integral part of these financial statements.

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Consolidated statement of profit or loss and other comprehensive income 
for the year ended 31 December 2018 (Continued) 

Note 

Profit / (loss) for the year attributable to: 
Shareholders of the parent 

Total comprehensive income / (loss) attributable 
to: 
Shareholders of the parent 

Earnings / (loss) per share 
Basic earnings / (loss) per share (pence) 

Diluted earnings / (loss) per share (pence) 

17 

17 

Period 20 
Jan 2017 to 
31 Dec 2017 
£'000 

2018 

£'000 

6,623 
_______ 

(24,146) 
_______ 

6,623 
_______ 

(24,146) 
_______ 

13.0p 
_______ 

13.0p 
_______ 

(66.8p) 
_______ 

(66.8p) 
_______ 

The notes on pages 23 to 51 form an integral part of these financial statements. 

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Consolidated statement of financial position 
As at 31 December 2018 

Assets 
Non-current assets 
Property, plant and equipment 
Intangible assets 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Total assets 

Liabilities 
Current liabilities 
Trade and other payables 
Tax payable 

Non-current liabilities 
Warrant redemption liability 
Deferred tax liability 

Total liabilities 

NET ASSETS 

Equity 
Founder Preferred Share Capital 
Ordinary Share Capital 
Share Premium 
Retained earnings 

TOTAL EQUITY 

Note 

9 
10 

13 

14 

15 

16 
16 
16 

2018 
£'000 

31,971 
230,024 
_______ 

261,995 
_______ 

36,718 
160,503 
_______ 

197,221 
_______ 

459,216 
_______ 

44,729 
3,278 
_______ 

48,007 
_______ 

- 
23,579 
_______ 

71,586 
_______ 

387,630 
_______ 

5,213 
- 
375,594 
6,823 
_______ 

387,630 
_______ 

2017 
£'000 

- 
- 
_______ 

- 
_______ 

58 
294,576 
_______ 

294,634 
_______ 

294,634 
_______ 

88 
- 
_______ 

88 
_______ 

301 
- 
_______ 

389 
_______ 

294,245 
_______ 

5,213 
- 
288,906 
126 
_______ 

294,245 
_______ 

The financial statements were approved by the Board of Directors and authorised for issue on 18 March 2019.  

T Bleakley 
Director 
The notes on pages 23 to 51 form an integral part of these financial statements 

20 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Consolidated statement of changes in equity  
For the year ended 31 December 2018 

Group 

Share 
capital 
£'000 

Founder 
preferred 
shares 
£'000 

Share 
premium 
£'000 

Retained 
earnings 
£'000 

Total 
equity 
£'000 

20 January 2017  

- 

- 

- 

- 

- 

Comprehensive income 
for the period 
Loss for the period 

Total comprehensive 
Income for the period 

Contributions by and 
distributions to owners 
Issue of share capital 
Share based compensation 
– Director’s share options 
charge 

- 
______ 

- 
______ 

- 
______ 

(24,146) 
______ 

(24,146) 
______ 

- 

- 

- 

- 

- 

(24,146) 

(24,146) 

5,213 

288,906 

24,188  318,307 

- 

- 

84 

84 

______ 

______ 

______ 

______ 

______ 

31 December 2017 

- 
______ 

5,213 
______ 

288,906 
______ 

126  294,245 
______ 

______ 

1 January 2018  

- 

5,213 

288,906 

126  294,245 

Comprehensive income 
for the year 
Profit for the year 

Total comprehensive 
Income for the year 

Contributions by and 
distributions to owners 
Issue of share capital 
Share based compensation 
– Director’s share options 
charge 

- 
______ 

- 
______ 

- 
______ 

6,623 
______ 

6,623 
______ 

- 

- 

- 

- 

- 

- 

- 

6,623 

6,623 

86,688 

- 

86,688 

- 

74 

74 

______ 

______ 

______ 

______ 

______ 

31 December 2018 

- 
______ 

5,213 
______ 

375,594 
______ 

6,823  387,630 
______ 

______ 

The notes on pages 23 to 51 form an integral part of these financial statements. 

21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Consolidated statement of cash flows 
For the year ended 31 December 2018 

Cash flows from operating activities 
Profit / (Loss) for the year 
Adjustments for: 
Depreciation of property, plant and equipment 
Amortisation of intangible fixed assets 
Charge related to Founder preferred share 
Charge related to warrant redemption 
Charge related to Director options 
Finance income 
Finance expense 
Acquisition costs paid 

Increase in trade and other receivables 
Increase in trade and other payables 
Decrease in provisions 

Cash generated from operations 

Income taxes paid 

Net cash flows from operating activities  

Investing activities 
Acquisition of subsidiaries, net of cash acquired 
Purchases of property, plant and equipment 
Interest received 

Net cash used in investing activities 

Financing activities 
Issue of Founder Preferred shares  
Issue of Ordinary shares and warrants 
Share issues costs 
Interest paid on loans and borrowings 

Net cash from financing activities 

Note 

9 
10 

2018 

£'000 

Period 20     
Jan 2017 to    
31 Dec 2017 
£'000 

6,623 

(24,146) 

3,195 
10,087 
- 
- 
74 
(1,658) 
6 
(5,839) 
_______ 

- 
- 
24,187 
301 
84 
- 
- 
- 
_______ 

12,488 

426 

(574) 
5,732 
301 
_______ 

(58) 
89 
- 
_______ 

17,947 

457 

12 
9 

16 

(1,010) 
_______ 

16,937 
_______ 

(228,945) 
(10,405) 
1,658 
_______ 

(237,692) 
_______ 

- 
86,688 
- 
(6) 
_______ 

86,682 
_______ 

- 
_______ 

457 
_______ 

- 
- 
- 
_______ 

- 
_______ 

5,213 
296,383 
(7,477) 
- 
_______ 

294,119 
_______ 

Net (decrease) / increase in cash and cash equivalents 

(134,073) 

294,576 

Cash and cash equivalents at beginning of year 

Cash and cash equivalents at end of year 

294,576 
_______ 

160,503 
_______ 

- 
_______ 

294,576 
_______ 

The notes on pages 23 to 51 form an integral part of these financial statements. 

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

1. 

General information 

The Company was incorporated with limited liability under the laws of the British Virgin Islands 
under the BVI Companies Act on 20 January 2017. The address of the Company's registered 
office  is  Kingston  Chambers,  PO  Box  173,  Road  Town,  Tortola,  British  Virgin  Islands.  The 
Ordinary  Shares  and Warrants  were  admitted for  trading  on  the  Main  Market  of  the  London 
Stock  Exchange  on  13  March  2017,  after  raising  gross  proceeds  of  US$425,250,000  for  a 
potential acquisition (an Acquisition).  

2. 

Principal accounting policies 

The principal accounting policies applied in these financial statements are set out below. 

2.1 

Basis of preparation 

These  financial  statements  are  prepared  under  the  historical  cost  convention  and  are  in 
accordance  with  International  Financial  Reporting  Standards  as  and  its  interpretations  as 
issued  by  the  European  Union  (“EU”)  and  those  parts  of  the  BVI  Business  Companies  Act 
applicable under IFRS.   

The financial statements are presented in GBP, which is also the functional currency of each 
entity within the Group. The Company changed its presentational and functional currency from 
USD to GBP on 28 March 2018. The Company’s financial statements for the year ended 31 
December 2017 were presented in USD. For comparative purposes, the reported figures have 
been translated at an exchange rate of 1.41, the spot rate on the date of acquisition, and the 
point at which the presentational and functional currency changed to GBP. 

Amounts are rounded to the nearest thousand, unless otherwise stated. 

The financial statements are prepared on the historical cost basis with the exception of certain 
financial instruments which are stated at fair value. 

Accounting policies have been consistently applied throughout the periods presented. 

This is the first set of the Group’s financial statements where IFRS 15 and IFRS 9 have been 
applied. As required by IAS 8, the nature and effect of these changes and significant changes 
in accounting policies have been disclosed in note 2.11. The Group has not early adopted any 
other standard, interpretation or amendment that has been issued but is not yet effective. 

Non-GAAP performance measures 

Billings represent the advertising spend by the advertiser, including fees directly payable by 
the advertiser to their advertising agency, exclusive of sales tax. 

Billings is the standard metric used by the out of home advertising industry body “Outsmart” to 
measure the market size and industry trends. Management consider Billings to be an important 
metric  to  assess  the  performance  of  the  underlying  business  against  industry  trends  and 
therefore presents Billings as a Non-GAAP performance measure. Billings is presented for the 
benefit  for  users  of  the  accounts  but  is  not  a  substitute  for  other  standard  GAAP  measures 
presented.  

 2.2 

Going concern 

The Directors have, at the time of approving the financial statements, a reasonable expectation 
that  the  Company  has  adequate  resources  to  continue  in  operational  existence  for  the 
foreseeable future given the cash funds available and the current forecast cash flows. Thus, 
the  Company  continues  to  adopt  the  going  concern  basis  of  accounting  in  preparing  the 
financial statements. 

23 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

2.3 

Foreign currency translation  

Functional and presentation currency 
The Company is listed on the main market of the London Stock Exchange. The performance of 
the Company is measured and reported to the shareholders in GBP, which is the Company’s 
functional  currency.  The  Directors  consider  GBP  as  the  currency  of  the  primary  economic 
environment in  which the  Company  operates  and  the one  that most faithfully  represents  the 
economic effects of the underlying transactions, events and conditions.  

Transactions and balances 
Foreign currency transactions are translated into the functional currency using the exchange 
rates  prevailing  at  the  dates  of  the  transactions.  Foreign  currency  assets  and  liabilities  are 
translated into the functional currency using the exchange rate prevailing at the balance sheet 
date.  

2.4 

Financial assets  

The Group classifies its financial assets into one of the categories discussed below, depending 
on the business model and cash flow type under which the assets are held. The Group has not 
classified  any  of its financial  assets  as  fair value  through  other  comprehensive income.  The 
Group's accounting policy for each category is as follows: 

Amortised cost 

These assets are non-derivative financial assets held under the ‘hold to collect’ business model 
and  attracting  cash  flows  that  are  solely  payments  of principal  and  interest.    They  comprise 
trade and other receivables and cash and cash equivalents.  They are initially recognised at fair 
value plus transaction costs that are directly attributable to their acquisition or issue, and are 
subsequently carried at amortised cost using the effective interest rate method, less provision 
for impairment.  

Impairment provisions for trade and other receivables are calculated using an expected credit 
loss model.  Under this model, impairment provisions are recognised to reflect expected credit 
losses based on a combination of historic and forward-looking information, the amount of such 
a provision being the difference between the net carrying amount and the present value of the 
future  expected  cash  flows  associated  with  the  impaired  receivable.    For  trade  receivables, 
which are reported net; such provisions are recorded in a separate allowance account with the 
loss  being  recognised  within  administrative  expenses  in  the  consolidated  statement  of 
comprehensive income.  On confirmation that the trade receivable will not be collectable, the 
gross carrying value of the asset is written off against the associated provision. 

Cash and cash equivalents include cash in hand, deposits held at call with banks, other short 
term highly liquid investments with maturities of three months or less. 

2.5 

Financial liabilities 

The Group classifies its financial liabilities into one of two categories, depending on the purpose 
for  which  the  liability  was  acquired.  The  Group's  accounting  policy  for  each  category  is  as 
follows: 

Other financial liabilities  

Other financial liabilities include the following items: 

-  Trade payables and other short-term monetary liabilities, which are initially recognised 
at  fair  value  and  subsequently  carried  at  amortised  cost  using  the  effective  interest 
method 

24 

 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

2.6 

Share-based payments 

The Founder Preferred Shares (and attached warrants) and director options represent equity-
settled  share-based  arrangements  under  which  the  Company  receives  services  as  a 
consideration for the additional rights attached to these equity shares, over and above their 
nominal price. The fair value of the grant of Founder Preferred Shares (and attached warrants) 
in  excess  of  any  purchase  price  received  is  recognised  as  an  expense.  In  addition,  the 
Company  has  granted  options  to the  non-executive  directors.  The management  team  have 
been  incentivised  via  the  issue  of  hurdle  shares  which  aligns  the  long-term  interest  of  the 
company to deliver shareholder wealth. The fair value of the Founder Preferred Shares (and 
attached warrants), the options and the hurdle shares is determined using a valuation model. 

2.7 

Fair Value of Warrants 

Warrants  not  subject  to  IFRS2  are  valued  at  redemption  value  of  $0.01  as  financial 
instruments. The Warrants are compound financial instruments with a liability recognised and 
the remainder in equity. 

The total amount to be expensed as a respective share-based payment charge is determined 
by reference to the fair value of the awards granted: 

including any market performance condition; 

• 
•  excluding the impact of any service and non-market performance vesting conditions; and 
• 

including the impact of any non-vesting conditions. Non-market performance and service 
conditions are included in assumptions about the number of awards that are expected to 
vest. 

The total expense is recognised in the income statements with a corresponding credit to equity 
over the vesting period, which is the period over which all of the specified vesting conditions 
are to be satisfied.  The Company does not begin to recognise expense associated with share-
based awards with performance conditions until it is probable that the performance condition 
will be achieved. 

2.8 

Segmental reporting 

Operating segments are reported in a manner consistent with the internal reporting provided 
to the chief operating decision-maker. The chief operating decision-maker, who is responsible 
for  allocating  resources  and  assessing  performance  of  the  operating  segments,  has  been 
identified as the Board of Directors as it is the body that makes strategic decisions. The Board 
are  of  the  opinion  that  there  was  only  a  single  operational  segment  for  FY17  being  the 
investment in US Treasury Bills. As a result, no segment information has been provided for 
FY17 as the Company only accumulates its funds raised for investment in US Treasury Bills.  

For FY18, the Board has elected to aggregate the segmental results of Ocean Outdoor Limited 
Group  (excluding  Forrest  Media  Outdoor)  and  Forrest  Media  Outdoor  on  the  basis  both 
businesses provide similar DOOH services in the UK market. Accordingly, the group has been 
treated  as  one  operational  segment for FY18  and  the  results  of  the  group  presented  in  the 
financial statements should not be disaggregated further. 

2.9 

Share capital 

Founder  Preferred  Shares,  Ordinary  Shares,  and  Warrants  are  classified  as  equity. 
Incremental costs directly attributable to the issue of new ordinary shares are shown in equity 
as a deduction, net of tax, from the proceeds. 

25 

 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

2.10  Critical accounting judgements and key sources of estimation uncertainty 

The  Group  makes  certain  estimates  and  assumptions  regarding  the  future.    Estimates  and 
judgements  are  continually  evaluated  based  on  historical  experience  and  other  factors, 
including  expectations  of  future  events  that  are  believed  to  be  reasonable  under  the 
circumstances.    In  the  future,  actual  experience  may  differ  from  these  estimates  and 
assumptions.  The estimates and assumptions that have a significant risk of causing a material 
adjustment to the carrying amounts of assets and liabilities within the next financial year are 
discussed below. 

Estimates and assumptions 

Impairment  of  goodwill  and  other intangible  assets  –  Estimation  of future  cash flows 
and determination of discount rates (see note 11). 

   Depreciation of property, plant and equipment – Estimation of useful lives and residual 

values (see note 2.20). 

   The Group used certain estimates and assumptions in determining the fair value of the 
intangible assets in respect of brand and acquired rights over advertising sites for the 
acquisitions made in the year. The estimates and assumptions include underlying cash 
flow projections, discount rates applied and long term growth rates. 

2.11  New accounting standards and interpretations 

This is the first set of consolidated financial statements prepared by the Company following the 
acquisition of SCP Acquisition Topco Limited. The Company applied all applicable standards 
and applicable interpretations published by the EU for the year ended 31 December 2018 

a)  New standards, interpretations and amendments effective from 1 January 2018 that the 

Group adopted in the year 

The  Group  has  adopted  IFRS  9  Financial  Instruments  and  IFRS  15  Revenue  from 
Contracts with Customers during the year. The adoption of these new standards has had 
no  impact  the  opening  equity  and  total  comprehensive  income  previously  presented  in 
FY17 in the prior year’s financial statements. The Group has not applied any transitional 
reliefs in its first time adoption of IFRS 9 or IFRS 15. 

b)  New standards, interpretations and amendments not yet effective 

There  are  a  number  of  standards  and  interpretations  which  have  been  issued  by  the 
International Accounting Standards Board that are effective in future accounting periods 
that  the Group is  not  adopting  early.   The most  significant  of these  is  IFRS  16  Leases, 
which is mandatorily effective for periods beginning on or after 1 January 2019. 

Adoption  of  IFRS  16  will  result  in  the  Group  recognising  right-of-use  assets  and  lease 
liabilities for all contracts that are, or contain, a lease.  For leases currently classified as 
operating leases,  under  current  accounting  requirements  the  Group  does  not  recognise 
related  assets  or  liabilities,  and  instead  spreads  the  lease  payments  on  a  straight-line 
basis, disclosing in its annual financial statements the total commitment in note 19. 

26 

 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

The Group will be required to apply IFRS 16, as endorsed by the EU, from 1 January 2019 
and is in the process of gathering data to estimate the impact on the reported income and 
net  assets.  Upon  transition  to  IFRS  16,  the  Group  will  be  adopting  the  modified 
retrospective  approach  and  therefore  will  recognise  leases  on  balance  sheet  as  at  1 
January 2019, measuring the right-of-use assets at the carrying value of the right of use 
asset depreciated on a straight-line basis over the life of the lease from the lease inception 
date.  This  will  result  in  an  estimated  right  of  use  asset  of  £84m  with  a  lease  liability  of 
approximately £96m on existing leases. Instead of recognising an operating expense for 
its operating lease payments, the Group will recognise interest on its lease liabilities and 
amortisation on its right-of-use assets. This will increase reported EBITDA, based on its 
current  lease  profile,  by  an  estimated  £16m.  This  amount  will  depend  on  the  extent  to 
which the Group decides to take advantage of the exemptions available under IFRS 16 for 
low value assets and short-term leases. The first set of interims prepared under IFRS 16 
will be the results presented for the 6-month period ended 30 June 2019. 

2.12  Revenue 

Substantially  all  of  the  Group’s  contracts  with  customers  contain  a  single  performance 
obligation, being the rental of advertising space, and are subject to fixed prices, so removing 
the  judgement  that  would  otherwise  be  required  in  determining  the  transaction  price  and 
allocating it across multiple performance obligations.  Revenue is recognised on an over time 
basis.    This is  because  the  customer  simultaneously  receives  and  consumes  the  economic 
benefits provided under the contract by the Group’s performance. 

Amounts  invoiced  in  advance  of  the  performance  of  the  advertising  rental  services  are 
recognised  as  performance  obligations  and  released  to  revenue  as  the  group  performs  the 
advertising services under the contract. 

Revenue represents the amounts (excluding the value added tax) derived from the provision 
of services to customers during the 52-week period ended 30 December 2018 (2017: 52-week 
period ended 31 December 2017) net of commissions and discounts.  Revenue is recognised 
on  a  52-week  period  to  reflect  the  period  of  customer  bookings,  normally  in  2-week 
blocks.  The difference on this basis to recognition of turnover for a full year is immaterial. 

2.13  Basis of consolidation 

 Where Ocean Outdoor Limited (“the Company”) has control over an investee, it is classified as 
a  subsidiary.  The  Company  controls  an  investee  if  all  three  of  the  following  elements  are 
present: power over the investee, exposure to variable returns from the investee, and the ability 
of the investor to use its power to affect those variable returns. Control is reassessed whenever 
facts and circumstances indicate that there may be a change in any of these elements of control. 

The  Consolidated  Financial  Statements  presents  the  results  of  the  Company  and  its 
subsidiaries  ("the  Group")  as  if  they  formed  a  single  entity.  Intercompany  transactions  and 
balances between group companies are therefore eliminated in full. 

The  Consolidated  Financial  Statements  incorporates  the  results  of  business  combinations 
using the acquisition method.  In the statement of financial position, the acquiree's identifiable 
assets,  liabilities  and  contingent  liabilities  are  initially  recognised  at  their  fair  values  at  the 
acquisition date.  The results of acquired operations are included in the consolidated statement 
of comprehensive income from the date on which control is obtained. They are derecognised 
from the date on which control ceases. 

27 

 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

2.14  Goodwill 

Goodwill represents the excess of the cost of a business combination over the total acquisition 
date fair value of the identifiable assets, liabilities and contingent liabilities acquired.  

Cost comprises the fair value of assets given, liabilities assumed and equity instruments issued, 
plus  the  amount  of  any  non-controlling  interests  in  the  acquiree  plus,  if  the  business 
combination is achieved in stages, the fair value of the existing equity interest in the acquiree.  
Direct costs of acquisition are recognised immediately as an expense. 

Goodwill  is  capitalised  as  an  intangible  asset  with  any  impairment  in  carrying  value  being 
charged  to  the  consolidated  statement  of  comprehensive  income.  Where  the  fair  value  of 
identifiable  assets,  liabilities  and  contingent  liabilities  exceed  the  fair  value  of  consideration 
paid, the excess is credited in full to the consolidated statement of comprehensive income on 
the acquisition date. 

2.15  Other intangible assets  

Intangible  assets  are  recognised  on  business  combinations  if  they  are  separable  from  the 
acquired  entity  or  give  rise  to  other  contractual/legal  rights.  The  amounts  ascribed  to  such 
intangibles are arrived at by using appropriate valuation techniques. 

The Group has recognised acquired rights over advertising sites on business combinations as 
intangible  assets.  These  are  amortised  over the  contractual life  of the  advertising  sites  on  a 
straight-line basis, which are typically 10 to 15 years. 

The Group has recognised intangible asset in relation to the Ocean brand acquired as part of 
the business combination. This is amortised over 10 years on a straight-line basis. 

2.16 

Impairment of non-financial assets (excluding deferred tax assets) 

Impairment tests on goodwill and other intangible assets with indefinite useful economic lives 
are  undertaken  annually  at the financial  year  end.   Other  non-financial  assets  are  subject  to 
impairment  tests  whenever  events  or  changes  in  circumstances  indicate  that  their  carrying 
amount  may  not  be  recoverable.    Where  the  carrying  value  of  an  individual  asset  or  cash 
generating units ('CGU’) exceeds its recoverable amount (i.e. the higher of value in use and fair 
value less costs to sell), the asset is written down accordingly. 

Impairment  charges  are  included  in  profit  or  loss,  except  to  the  extent  they  reverse  gains 
previously  recognised  in  other  comprehensive  income.    An  impairment  loss  recognised  for 
goodwill is not reversed 

2.17  Defined contribution schemes 

Contributions  to  defined  contribution  pension  schemes  are  charged  to  the  consolidated 
statement of comprehensive income in the year to which they relate. 

2.18 

Leased assets 

Where substantially all of the risks and rewards incidental to ownership are not transferred to 
the Group (an "operating lease"), the total rentals payable under the lease are charged to the 
consolidated statement of comprehensive income on a straight-line basis over the lease term.  
The aggregate benefit of lease incentives is recognised as a reduction of the rental expense 
over the lease term on a straight-line basis. 

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

2.19  Deferred taxation 

Deferred  tax  assets  and  liabilities  are  recognised  where  the  carrying  amount  of  an  asset  or 
liability in the consolidated statement of financial position differs from its tax base, except for 
differences arising on: 

-  The initial recognition of goodwill 
-  The initial recognition of an asset or liability in a transaction which is  not a business 
combination  and  at  the  time  of  the  transaction  affects  neither  accounting  or  taxable 
profit, and 
Investments in subsidiaries where the Group is able to control the timing of the reversal 
of the difference and it is probable that the difference will not reverse in the foreseeable 
future. 

- 

Recognition  of  deferred  tax  assets  is  restricted  to  those  instances  where  it  is  probable  that 
taxable profit will be available against which the difference can be utilised.  

The amount of the asset or liability is determined using tax rates that have been enacted or 
substantively enacted by the reporting date and are expected to apply when the deferred tax 
liabilities/(assets) are settled/(recovered).  

2.20 

Property, plant and equipment 

Items of property, plant and equipment are initially recognised at cost.  As well as the purchase 
price, cost includes directly attributable costs. 

Depreciation is provided on all items of property, plant and equipment so as to write off their 
carrying value over their expected useful economic lives.  It is provided at the following rates: 

  Site assets 

Site build costs 
Digital signage 
Light boxes 

- 
- 
- 

Over the length of the lease  
10 years 
10 years 

Assets under the course of construction are only depreciated once complete. 

Equipment 

Fixtures and fittings 
Computer equipment 
Motor vehicles 

- 
- 
- 

4 years straight line 
2 years straight line 
4 years straight line 

29 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

3. 

Financial instruments - Risk Management 

The Group is exposed through its operations to the following financial risks: 

-  Credit risk; and 
- 
Liquidity risk. 

The Group’s operations do not expose it to material foreign currency risk. 

In common with all other businesses, the Group is exposed to risks that arise from its use of 
financial instruments.  This note describes the Group's objectives, policies and processes for 
managing those risks and the methods used to measure them.  Further quantitative information 
in respect of these risks is presented throughout these financial statements. 

There have been no substantive changes in the Group's exposure to financial instrument risks, 
its objectives, policies and processes for managing those risks or the methods used to measure 
them from previous periods unless otherwise stated in this note. 

(i) Principal financial instruments 

The  principal  financial  instruments  used  by  the  Group,  from  which  financial  instrument  risk 
arises, are as follows: 

-  Trade and other receivables  
-  Cash and cash equivalents 
-  Trade and other payables 

(ii) Financial instruments by category 

Financial assets 

Cash and cash equivalents 
Trade receivables 

Total financial assets 

Financial liabilities 

Trade and other payables 

Total financial liabilities 

30 

Amortised cost 

2018 
£'000 

160,503 
36,718 
_______ 

197,221 
_______ 

2017 
£'000 

294,576 
- 
_______ 

294,576 
_______ 

Amortised cost 

2018 
£'000 

9,170 
_______ 

9,170 
_______ 

2017 
£'000 

88 
_______ 

88 
_______ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

(iii) Financial instruments not measured at fair value 

Financial instruments  not measured  at  fair value  include  certain  cash  and  cash  equivalents, 
trade and other receivables and trade and other payables. 

Due to their short-term nature, the carrying value of cash and cash equivalents, trade and other 
receivables, trade and other payables approximates their fair value.  

General objectives, policies and processes 

The  Board  has  overall  responsibility  for  the  determination  of  the  Group's  risk  management 
objectives  and  policies.    The  Board  receives  monthly  reports  from  the  Group  Financial 
Controller  through  which  it  reviews  the  effectiveness  of  the  processes  put  in  place  and  the 
appropriateness of the objectives and policies it sets.   

The overall objective of the Board is to set policies that seek to reduce risk as far as possible 
without unduly affecting the Group's competitiveness and flexibility.  Further details regarding 
these policies are set out below: 

Credit risk 

Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial 
instrument fails to meet its contractual obligations. The Group is mainly exposed to credit risk 
from  credit  sales.    It  is  Group  policy,  implemented  locally,  to  assess  the  credit  risk  of  new 
customers  before  entering  contracts.    The  Group's  review  includes  external  ratings,  when 
available,  and  in  some  cases  bank  references.  Purchase  limits  are  established  for  each 
customer.  

Credit risk also arises from cash and cash equivalents and deposits with banks and financial 
institutions. For banks and financial institutions, only independently rated parties with minimum 
rating "A" are accepted.  In respect of the year and period ends presented, £18.2m (2017: £nil) 
was held on current account with HSBC Bank plc and £142.3m (2017: £294.6m) was held in 
treasury bills with Barclays Bank plc. 

Liquidity risk 

Liquidity risk arises from the Group's management of working capital and the finance charges 
and principal repayments on its debt instruments.  It is the risk that the Group will encounter 
difficulty in meeting its financial obligations as they fall due. 

The  Group's  policy  is  to  ensure  that  it  will  always  have  sufficient cash  to  allow  it  to meet its 
liabilities when they become due.  To achieve this aim, it seeks to maintain cash balances (or 
agreed facilities) to meet expected requirements for a period of at least 90 days.  

The  Board  receives  rolling  12-month  cash  flow  projections  on  a  monthly  basis  as  well  as 
information  regarding  cash  balances.    At  the  end  of  the  financial  year,  these  projections 
indicated  that  the  Group  expected  to  have  sufficient  liquid  resources  to  meet  its  obligations 
under all reasonably expected circumstances. 

31 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

At 31 December 2017 

Cash and cash equivalents 
Trade and other payables 

Total 

£'000 

Up to 3 
months 
£'000 

Between 
3 and 12 
months 
£'000 

Between 
1 and 2 
years 
£'000 

Between 
2 and 5 
years 

£'000 

Over 
5 years 
£'000 

294,576 
88 
_______ 

294,576 
88 
_______ 

- 
- 
_______ 

- 
- 
_______ 

- 
- 
_______ 

- 
- 
_______ 

Total 

£'000 

Up to 3 
months 
£'000 

Between 
3 and 12 
months 
£'000 

160,503 
32,970 
9,170 
_______ 

160,503 
32,970 
6,855 
_______ 

- 
- 
764 
_______ 

Between 
1 and 2 
years 
£'000 

- 
- 
1,280 
_______ 

Between 
2 and 5 
years 

£'000 

- 
- 
271 
_______ 

Over 
5 years 
£'000 

- 
- 
- 
_______ 

At 31 December 2018 

Cash and cash equivalents 
Trade receivables 
Trade and other payables 

Capital Disclosures 

The Group's objectives when maintaining capital are: 

  to  safeguard  the  entity's  ability  to  continue  as  a  going  concern,  so  that  it  can  continue  to 
provide returns for shareholders and benefits for other stakeholders, and 
  to  provide  an  adequate  return  to  shareholders  by  pricing  products  and  services 
commensurately with the level of risk. 

The Group sets the amount of capital it requires in proportion to risk. The Group manages its 
capital structure and makes adjustments to it in the light of changes in economic conditions. In 
order to maintain or adjust the capital structure, the Group may adjust the amount of dividends 
paid to shareholders, return capital to shareholders, issue new shares, or sell assets to reduce 
debt.  

4. 

Revenue 

All revenue is recognised on an over time basis from services provided in the UK and to UK 
based customers.   

Analysis of revenue by service type: 

Rental of advertising space 

For the year 
ended 31 Dec 
2018 
£'000 

Period 20 Jan 
2017 to 31 Dec 
2017 

£'000 

49,795 
_______ 

- 
_______ 

32 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

5. 

Expenses by nature 

Employee benefit expenses (note 6) 
Depreciation of property, plant and equipment (note 9) 
Amortisation of intangible assets (note 10) 
Operating site lease expense 
Site profit share, rates, utilities and maintenance 
Profit on disposal of property, plant and equipment 
Acquisition and relisting fees 
Auditor remuneration – audit fees 

Ocean Outdoor Limited company audit 
Ocean Outdoor Limited Group audit 

Auditor remuneration – other non-audit services 

6. 

Employee benefit expenses 

Wages and salaries 
Social security contributions and similar taxes  
Founder Preferred Shares issue 
Management incentive scheme 
Defined contribution pension cost  

For the year 
ended 31 Dec 
2018 
£'000 

Period 20 Jan 
2017 to 31 Dec 
2017 
£'000 

4,614 
3,195 
10,087 
10,853 
13,660 
1 
5,607 

- 
220 
95 
_______ 

18,068 
- 
- 
- 
- 
- 
- 

21 
- 
143 
_______ 

For the year 
ended 31 Dec 
2018 
£'000 

Period 20 Jan 
2017 to 31 Dec 
2017 
£'000 

4,001 
479 
- 
68 
66 
_______ 

4,614 
_______ 

145 
- 
17,923 
- 
- 
_______ 

18,068 
_______ 

During the prior year 700,000 founder preferred shares were issued to founder shareholders. The 
shares may be converted into ordinary shares based on a conversion rate of 1 ordinary share for 
1 founder preferred share at a future time at an exercise price of USD 10.50 per share. The issue 
of the shares was treated for accounting purposes as an equity settled share-based payment. The 
fair value of the shares of £24,187k was recognised as an expense in full at the grant dates as the 
shares had no vesting conditions. 

33 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

Key management personnel compensation 

Key management personnel are those persons having authority and responsibility for planning, 
directing and controlling the activities of the Group, including the directors. 

Wages and salaries 
Benefits in kind 
Management incentive scheme (hurdle shares) 
Founder Preferred Shares issue 
Defined contribution pension cost  

7. 

Finance expense and finance income 

Finance expense 
Interest payable  

Finance income 
Interest receivable and cash and cash equivalents 

8. 

Tax 

Current tax expense 
Current tax charge for the year 
Adjustments in respect of prior periods 

Total current tax 

Deferred tax expense 
Deferred tax credit for the year (see note 15) 

Total deferred tax 

Total tax expense 

34 

For the year 
ended 31 Dec 

Period 20 Jan 
2017 to 31 Dec 

2018 
£'000 

1,234 
35 
68 
- 
21 
_______ 

1,358 
_______ 

2017 
£'000 

145 
- 
- 
24,187 
- 
_______ 

24,332 
_______ 

For the year 
ended 31 Dec 
2018 
£'000 

Period 20 Jan 
2017 to 31 Dec 
2017 
£'000 

4 
_______ 

- 
_______ 

1,658 
_______ 

2,104 
_______ 

For the year 
ended 31 Dec 
2018 
£'000 

Period 20 Jan 
2017 to 31 Dec 
2017 
£'000 

2,002 
(2) 
_______ 

- 
- 
_______ 

2,000 

- 

(1,694) 
_______ 

(1,694) 
_______ 

306 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

The group’s trading subsidiaries all operated in the UK in FY18. The group pays UK corporation 
tax  on  profits  from  its  UK  businesses.  In  FY17,  the  Company  had  no  subsidiaries.  As  a  BVI 
registered  company,  the  rate  of  income  tax  which  applied  to  the  Company  for  FY17  was  0%. 
Accordingly, the Company did not incur a charge or credit for corporation tax. The reasons for the 
difference between the actual tax charge for the year and the standard rate of corporation tax in 
the United Kingdom applied to the loss for the year are as follows: 

Profit/(Loss) before tax 

Tax using the Company's domestic tax rate of 19% (2017: 0%) 
Expenses not deductible for tax purposes 
Other permanent differences 

Total tax expense 

Expenses not deductible for tax purposes 

For the year 
ended 31 
Dec 2018 
£'000 

Period 20 Jan 
2017 to 31 Dec 
2017 
£'000 

6,929 
_______ 

(24,416) 
_______ 

1,317 
(1,006) 
(5) 

_______ 

306 
_______ 

- 
- 
- 
_______ 

- 
_______ 

The key contributor to the expenses not deductible for tax purposes is interest disallowable per 
the corporate interest restrictions rules. 
Changes in tax rates and factors affecting the future tax charge 

A  reduction in the  UK  corporation  tax rate from  20%  to  19%  (effective from  1  April  2017)  were 
substantively enacted on 26 October 2015, and an additional reduction to 17% (effective 1 April 
2020)  was  substantively  enacted  on  6  September  2016.  This  will  reduce  the  company's  future 
current tax charge accordingly. Deferred tax assets and liabilities at 31 December 2018 have been 
calculated  taking  into  consideration  the  applicable  rates  when  the  temporary  differences  are 
expected to reverse. 

35 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

9. 

Property, plant and equipment 

Cost or valuation 

At 20 January 2017 

At 31 December 2017 

At 1 January 2018 
Acquired through business combinations 
28/03/18 
Acquired through business combinations 
2/06/18 
Additions 
Disposals 

At 31 December 2018 

Accumulated depreciation and 
impairment 

At 20 January 2017 

At 31 December 2017 

At 1 January 2018 
Charge in the year 
Disposals 

At 31 December 2018 

Net Book Value 

At 31 December 2018 

At 31 December 2017 

Site 

assets  Equipment 
£'000 

£'000 

Motor 
vehicles 
£'000 

Total 
£'000 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
19,345 

5,116 

- 
211 

16 

- 
- 

73 

- 
19,556 

5,205 

10,349 
(23) 
_______ 

56 
(72) 
_______ 

- 
(12) 
_______ 

10,405 
(107) 
_______ 

34,787 
_______ 

211 
_______ 

61 
_______ 

35,059 
_______ 

Site 

assets  Equipment 
£'000 

£'000 

Motor 
vehicles 
£'000 

Total 
£'000 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
3,111 
(23) 
_______ 

- 
59 
(72) 
_______ 

- 
25 
(12) 
_______ 

- 
3,195 
(107) 
_______ 

3,088 
_______ 

(13) 
_______ 

13 
_______ 

3,088 
_______ 

Site 

assets  Equipment 
£'000 

£'000 

Motor 
vehicles 
£'000 

Total 
£'000 

31,699 
_______ 

224 
_______ 

48 
_______ 

31,971 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

36 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

10. 

Intangible assets 

Cost or valuation 

At 20 January 2017 

At 31 December 2017 

At 1 January 2018 
Acquired through business combinations 
28/03/18 
Acquired through business combinations 
2/06/18 

At 31 December 2018 

Accumulated amortisation 
and impairment 

At 20 January 2017 

At 31 December 2017 

At 1 January 2018 
Charge in the year 

At 31 December 2018 

Net Book Value 

At 31 December 2018 

At 31 December 2017 

Brand 

£'000 

Acquired 
rights  over 
advertising 
sites 
£'000 

Goodwill 

Total 

£'000 

£'000 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
6,725 

- 
118,188 

- 
86,638 

- 
211,551 

- 

18,527 

10,033 

28,560 

_______ 

_______ 

_______ 

_______ 

6,725 
_______ 

136,715 
_______ 

96,671 
_______ 

240,111 
_______ 

Brand 

£'000 

Acquired 
rights  over 
advertising 
sites 
£'000 

Goodwill 

Total 

£'000 

£'000 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
500 
_______ 

- 
9,587 
_______ 

- 
- 
_______ 

- 
10,087 
_______ 

500 
_______ 

9,587 
_______ 

- 
_______ 

10,087 
_______ 

Brand 

£'000 

Acquired 
rights  over 
advertising 
sites 
£'000 

Goodwill 

Total 

£'000 

£'000 

6,225 
_______ 

127,128 
_______ 

96,671 
_______ 

230,024 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

37 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

11. 

Goodwill and impairment 

The  Group  is  required  to  test,  on  an  annual  basis,  whether  goodwill  has  suffered  any 
impairment. The recoverable amount is determined based on value in use calculations.  The 
use  of  this  method  requires  the  estimation  of  future  cash  flows  and  the  determination  of  a 
discount rate in order to calculate the present value of the cash flows.  

The Company made two acquisitions in the year; that of SCP Acquisition Topco Limited and its 
subsidiaries and that of Forrest Media (Holdings) Limited and its subsidiaries. For the purpose 
of impairment testing each acquisition was measured on the basis of its value in use based on 
financial  forecasts  covering  a  five-year  period.  The  key  assumptions  for  the  value  in  use 
calculation are: 

-  Discount rates 
-  Growth rates 
-  Free cash flow 

Post-tax  discount  rates  used  in  the  SCP  Acquisition  Topco  Group  impairment  review  were 
13.7% and 13.1% for Forrest Media (Holdings) Group. 

 A long-term growth rate of 3% was used to extrapolate cash flows beyond the five-year forecast 
period in calculating a terminal value assuming the sale of the business.  

The  free  cash  flows  used  are  based  on  revenue  projections  less  direct  and  allocated  costs 
established  using  management  approved  budgets  and  forecasts  less  working  capital 
movements.  

These metrics are based on past performance and expectations of future changes in the market. 
They  have  been  assessed  and  consideration  given  to  any  reasonable  possible  changes  to 
these assumptions, including the undertaking of a sensitivity analysis.  

The  surplus  headroom  above  the  carrying  value  of  goodwill  at  31  December  2018  was 
satisfactory.  

No instances have been identified that could cause the carrying amount of goodwill to exceed 
its recoverable amount and therefore no impairment has been recognised. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

12. 

Subsidiaries, investments and business combinations 

On 26 February 2018, Ocean Outdoor Limited formed Ocean Jersey Topco Limited (formerly 
Ocelot Partners Bidco Limited), a wholly owned subsidiary, incorporated in Jersey. 

On 28 March 2018 the Ocean Outdoor Limited acquired 100% of the share capital and voting 
rights  of  SCP  Acquisition  Topco  Limited  and  its  subsidiaries,  through  Ocean  Jersey  Topco 
Limited. The acquired company and its subsidiaries specialise in the development and sale of 
Out  of  Home  (OOH)  displays  in  the  UK  and  had  an  enterprise  value  of  £200m.  Acquisition 
related costs of £4.6m were incurred. The transaction was funded using cash on hand.  

On  2  June  2018  the  Ocean  Group  acquired  100%  of  the  share  capital  and  voting  rights  of 
Forrest Media (Holdings) Limited and its subsidiaries, registered in Scotland, through Ocean 
Bidco Limited. The acquired company and its subsidiaries specialise in the development and 
sale  of  Out  of  Home  (OOH)  displays  in  Scotland  and  had  an  enterprise  value  of  £32m. 
Acquisition related costs of £1.8m were incurred.  The transaction was funded using cash on 
hand. 
The principal subsidiaries of the Group, all of which have been included in these Consolidated 
Financial Statements, are as follows: 

Name 

Country of 
incorporation 
and principal 
place of 
business 

Nature of business 

Holding 
2018 

Holding 
2017 

Ocean Jersey Topco Limited 
SCP Acquisition Topco Limited* 
SCP Acquisition Midco Limited* 
SCP Acquisition Bidco Limited* 
Ocean Topco Limited* 
Ocean Bidco Limited* 
Ocean Outdoor UK Limited* 
Signature Outdoor Limited* 
Mediaco Outdoor Limited* 
Forrest Media (Holdings) Limited*  Scotland 
Scotland 
Forrest Media Limited* 
Scotland 
Forrest Outdoor Media Limited* 
Scotland 
Forrest Brands Limited* 

Jersey 
England & Wales 
England & Wales 
England & Wales 
England & Wales 
England & Wales 
England & Wales 
England & Wales 
England & Wales 

Holding company 
Holding company 
Holding company 
Holding company 
Holding company 
Holding company 
OOH Media Owner 
OOH Media Owner 
OOH Media Owner 
Holding company 
Holding company 
OOH Media Owner 
Dormant subsidiary 

100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
100% 
68% 

* The shares held in these entities are held indirectly. 

- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 

The  registered  address  for  the  Jersey  entity is  3rd  Floor,  44  Esplanade,  St  Helier,  Jersey, JE4 
9WG. 
The registered address for entities incorporated in England & Wales is 25 Kingly Street, London, 
W1B 5QB. 
The registered address for entities incorporated in Scotland is 7 Seaward Street, Paisley Road, 
Glasgow, G41 1HJ 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

SCP Acquisition Topco Limited & subsidiaries 

Fair value of assets at 28 March 2018 

Intangible assets 
Tangible fixed assets 
Debtors 
Cash and cash equivalents 
Creditors due within one year 
Deferred tax liability 

Net assets acquired 

Purchase consideration paid 

Cash 
Creditor settlement 

Total purchase consideration 

Goodwill arising on acquisition 

Forrest Media (Holdings) Limited & subsidiaries 

Fair value of assets at 2 June 2018 

Intangible fixed assets 
Tangible fixed assets 
Debtors 
Cash and cash equivalents 
Creditors due within one year 
Deferred tax liability 

Net assets acquired 

Purchase consideration paid 

Cash 
Receivable settlement 

Total purchase consideration 

Goodwill arising on acquisition 

40 

Fair 
value 
£'000 

124,913 
19,557 
22,368 
12,185 
(34,433) 
(21,235) 
  ________ 

123,355 
  ________ 

134,198 
75,795 
  ________ 

209,993 
  ________ 

86,638 
  ________ 

Fair 
value 
£'000 

18,527 
5,205 
13,718 
1,307 
(2,900) 
(3,151) 

________ 

32,706 
________ 

32,444 
10,295 
________ 

42,739 
________ 

10,033 
________ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

In Line with IFRS3, Business Combinations, the above intangibles have been calculated using the 
information currently available. These values may be adjusted to reflect new information obtained 
about  facts  and  circumstances  that  existed  as  of  the  acquisition  date  during  the  measurement 
period which shall not exceed one year from the acquisition date. 

SCP Acquisition Topco Limited and its subsidiaries contributed £44.8m in revenue and £10.7m to 
the  total  group  profit  from  the  date  of  acquisition.  Forrest  Media  (Holdings)  Limited  and  its 
subsidiaries  contributed  £5.0m  in  revenue  and  £1.1m profit  to  the  group  profit from the  date  of 
acquisition.  

Had the transactions been undertaken at 1 January 2018, SCP Acquisition Topco Limited and its 
subsidiaries  would  have  generated  revenue  of  £54.6m  and  a  £734k  profit,  and  Forrest  Media 
(Holdings) Limited and its subsidiaries would have generated revenue of £7.6m and contributed 
£1.3m to profit. 

The unaudited trading results for these entities in isolation and as part of the Group can be found 
in the appendix beginning on page 52. 

2018 
£'000 

200,000 
9,993 
________ 

209,993 
4,333 
(12,185) 
________ 

202,141 
________ 

2018 
£'000 

32,444 
1,506 
(1,307) 
________ 

32,643 
________ 

Cash flows from acquisition transactions 

SCP Acquisition Topco Limited 

Enterprise value 
Debt-like, cash-like items and working capital 

Purchase consideration settled in cash 
Direct acquisition costs 
Cash balances acquired 

Net cash outflow 

Forrest Media (Holdings) Limited 

Purchase consideration settled in cash 
Direct acquisition costs 
Cash balances acquired 

Net cash outflow 

41 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

13. 

Trade and other receivables 

Trade receivables 
Prepayments 

Total trade and other receivables - Current 

2018 
£'000 

2017 
£'000 

32,970  
3,748 
_______ 

- 
58 
________ 

36,718 
_______ 

58 
________ 

The carrying value of trade and other receivables classified as loans and receivables 
approximates fair value. 

The Group does not hold any collateral as security. 

The Group applies the IFRS 9 simplified approach to measuring expected credit losses using 
a lifetime expected credit loss provision for trade receivables and contract assets. To measure 
expected credit losses on a collective basis, trade receivables and contract assets are grouped 
based on similar credit risk and aging. The contract assets have similar risk characteristics to 
the trade receivables for similar types of contracts. 

The expected loss rates are based on the Group’s historical credit losses experienced over the 
three-year period prior to the period end. The historical loss rates are then adjusted for current 
and forward-looking information on macroeconomic factors affecting the Group’s customers. 
The Group has identified the gross domestic product (GDP), unemployment rate and inflation 
rate as the key macroeconomic factors in the countries where the Group operates. 

14. 

Trade and other payables 

Trade payables 
Other payables 
Accruals  

Total Trade and other payables 

2018 
£'000 

2017 
£'000 

8,791  
379 
35,559 
_______ 

- 
88 
- 
________ 

44,729 
________ 

88 
________ 

The  accruals  balance  contains  accruals  for  site  rents,  site  rates,  profit  shares  and  volume 
rebates, including estimates for such items where necessary.  

42 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

15. 

Deferred tax 

A reduction in the UK corporation tax rate from 20% to 19% (effective from 1 April 2017) was 
substantively enacted on 26 October 2015, and an additional reduction to 17% (effective 1 April 
2020) was substantively enacted on 6 September 2016. This will reduce the company's future 
current tax charge accordingly. Deferred tax assets and liabilities at 31 December 2018 have 
been calculated taking into consideration the applicable rates when the temporary differences 
are expected to reverse. 

Details of the deferred tax liability, amounts recognised in profit or loss and amounts recognised 
in other comprehensive income are as follows: 

At 20 January 2017 

At 31 December 2017 and 1 January 2018 

Asset 
£'000 

Liability 
£'000 

- 
_______ 

- 
_______ 

- 
_______ 

- 
_______ 

Charged/ 
(credited) 
to profit 
or loss 
£'000 

- 
_______ 

- 
_______ 

Arising on business combinations 
Reversal of temporary timing differences on 
business combinations 
Fixed asset and other differences  
Reversal of temporary timing differences on fixed 
asset and other differences 

At 31 December 2018 

- 
- 

- 
- 

24,386 
(1,715) 

887 
21 

- 
(1,715) 

- 
21 

_______ 

_______ 

_______ 

- 
_______ 

23,579 
_______ 

(1,694) 
_______ 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

16. 

Share capital 

The authorised shares of the Company are as follows:  

Authorised 

Unlimited number of Ordinary Shares 

Founder Preferred Shares, no par value 

2018 
Number 
‘000 

2018 
£'000 

2017 
£'000 

- 
_______ 

- 
________ 

2018 

£'000 

2017 
  Number 
‘000 

2017 

£'000 

Balance at beginning of period 
Issued during the period 

Balance at end of period 

Ordinary Shares, no par value 

Balance at beginning of period 
Issued during the period 

Balance at end of period 

700 
- 

- 
5,213 
5,213 
- 
_______  ________  _______  ________ 

- 
700 

700 

5,213 
_______  ________  _______  ________ 

5,213 

700 

2018 
Number 
‘000 

2018 

£'000 

2017 
  Number 
‘000 

2017 
£'000 
£'000 

41,790 
12,131 

- 
288,906 
_______  ________  _______  ________ 

288,906 
86,688 

- 
41,790 

53,921 

288,906 
_______  ________  _______  ________ 

375,594 

41,790 

147,000 Founder Preferred Shares were issued on 20 January 2017 at US$10.50 per share 
and  a  further  553,000  issued  on  8  March  2017,  also  at  US$10.50  per  share.    There  are  no 
Founder Preferred Shares held in Treasury. Each Founder Preferred Share was issued with a 
Warrant as described below. 

41,790,000 Ordinary Shares were issued on 8 March 2017 (41,765,000 were issued in the IPO 
at US$10.00 per share and 25,000 were issued to the non-founder directors in conjunction with 
the IPO).  There are no Ordinary Shares held in Treasury. Each Ordinary Share was issued 
with  a  Warrant  as  described  below.  Issue  costs  of  US$10,543,094  were  deducted  from  the 
proceeds of issue. 

Following  the  acquisition  of  SCP  Acquisition  Topco  Limited  on  28  March  2018,  12,046,994 
ordinary  shares  were  issued.  11,171,150  shares  were issued  as  a  result  of Warrants  issued 
being exercised, 875,844 shares were issued for cash. 

Following the acquisition of Forrest Media (Holdings) Limited on 2 June 2018, 59,850 ordinary 
shares were issued for cash. 

24,000 Ordinary Shares were issued to three Non-Executive Directors for remuneration in the 
year. 

As at 31 December 2018, the Company had in issue 53,920,844 Ordinary Shares and 700,000 
Founder  Preferred  Shares.  There  are  no  Ordinary  Shares  held  in  Treasury.  All  Warrants 
previously issued have expired. 

44 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

Ordinary Shares 
Ordinary Shares confer upon the holders (in accordance with the Articles): 

a)  Subject  to  the  BVI  Companies  Act,  on  a  winding-up  of  the  Company  the  assets  of  the 
Company available for distribution shall be distributed, provided there are sufficient assets 
available, to the holders of Ordinary Shares and Founder Preferred Shares pro rata to the 
number  of  such fully  paid  up  shares  held  by  each  holder  relative  to  the  total  number  of 
issued and fully paid up Ordinary Shares as if such fully paid up Founder Preferred Shares 
had been converted into Ordinary Shares immediately prior to the winding-up;  

b) 

c) 

the right, together with the holders of the Founder Preferred Shares, to receive all amounts 
available  for  distribution  and  from  time  to  time  to  be  distributed  by  way  of  dividend  or 
otherwise at such time as the Directors shall determine, pro rata to the number of fully paid 
up  shares  held  by  the  holder,  as  if the  Ordinary  Shares  and  Founder  Preferred  Shares 
constituted one class of share and as if for such purpose the Founder Preferred Shares 
had been converted into Ordinary Shares immediately prior to such distribution; and 

the right to receive notice of, attend and vote as a member at any meeting of members 
except  in  relation  to  any  Resolution  of  Members  that  the  Directors,  in  their  absolute 
discretion (acting in good faith) determine is: (i) necessary or desirable in connection with 
a merger or consolidation in relation to, in connection with or resulting from the Acquisition 
(including at any time after the Acquisition has been made); or (ii) to approve matters in 
relation to, in connection with or resulting from the Acquisition (whether before or after the 
Acquisition has been made). 

Founder Preferred Shares 
The Founder Preferred Shares have US$nil par value and carry the same rights, including the 
right  to  receive  dividends,  as  Ordinary  Shares.  At  the  discretion  of  the  holder,  the  Founder 
Preferred Shares can be converted into Ordinary Shares on a one-for-one basis. 

The  Founder  Preferred  Shares  are  structured  to  provide  a  dividend  based  on  the  future 
appreciation of market value of the Ordinary Shares, thus aligning the interests of the Founders 
(as defined in the Prospectus) with Ocean Outdoor Limited (formerly Ocelot Partners Limited) 
investors on a long-term basis.  This dividend payment is calculated as follows: the Founder 
Preferred  Shares  are  divided  into  eight  equal  tranches,  pro  rata  to  the  number  of  Founder 
Preferred  Shares  held  by  each  holder.  On  each  Enhancement  Date,  the  rights  which  are 
comprised in one such tranche (the “Enhanced Tranche”) shall be enhanced by increasing the 
holders of the Enhanced Tranche’s proportionate entitlement to: (a) any assets of the Company 
which are distributed to members on a winding up of the Company; and (b) any amounts which 
are distributed by way of dividend or otherwise if and to the extent necessary to ensure that on 
such Enhancement Date, the Enhanced Tranche has a market value which is at least equal to 
the  market  value  of  the  Relevant  Number  of  Ordinary  Shares  at  such  time  (which  for  these 
purposes shall be determined in accordance with sub-section (1) of section 421 of the United 
Kingdom  Income  Tax  (Earnings  and  Pensions)  Act  2003.  So  far  as  possible,  any  such 
enhancement shall be divided between the holders of the Enhanced Tranche pro rata to the 
number of Founder Preferred Shares which are held by them and comprised in the Enhanced 
Tranche. 

45 

 
 
 
 
 
 
 
 
 
  
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

As at each Enhancement Date, the Relevant Number of Ordinary Shares means:  

a)  a  number  of  Ordinary  Shares  equal  to  the  aggregate  number  of  Founder  Preferred 
Shares comprised in the Enhanced Tranche (subject to adjustment in accordance with 
the Articles); plus 

b) 

c) 

if the conditions for the Additional Annual Enhancement have been met, such number 
of Ordinary Shares as is equal to the Additional Annual Enhancement Amount divided 
by  the  Additional  Annual  Enhancement  Price  (any  increase  in  the  calculation  of  the 
Relevant Number of Ordinary Shares pursuant to this paragraph (b) being referred to 
as the “Additional Annual Enhancement”); plus 

if any dividend or other distribution has been made to the holders of Ordinary Shares 
in the relevant Enhancement Year, such number of Ordinary Shares as is equal to the 
Ordinary  Share  Dividend  Enhancement  Amount  at  the  Ordinary  Share  Dividend 
Payment  Price  (any  increase  in  the  calculation  of  the  Relevant  Number  of  Ordinary 
Shares pursuant to this paragraph (c) being referred to as the “Ordinary Share Dividend 
Enhancement”). 

The conditions for the Additional Annual Enhancement referred to in paragraph (b) above are 
as follows: 

I. 

II. 

no Additional Annual Enhancement will occur until such time as the Average Price per 
Ordinary Share for any ten consecutive Trading Days following Admission is at least 
$11.50; 

following  the first Additional  Annual  Enhancement,  no subsequent  Additional  Annual 
Enhancement  will  occur  unless  the  Additional  Annual  Enhancement  Price  for  the 
relevant  Enhancement  Year 
the  highest  Additional  Annual 
Enhancement Price in any preceding Enhancement Year. 

is  greater 

than 

In the first Enhancement Year in which the Additional Annual Enhancement is eligible to occur, 
the Additional Annual Enhancement Amount will be equal to (i) 20 per cent. of the difference 
between $10.00 and the Additional Annual Enhancement Price, multiplied by (ii) the number 
of Ordinary Shares outstanding immediately following the Acquisition including any Ordinary 
Shares issued pursuant to the exercise of Warrants but excluding any Ordinary Shares issued 
to shareholders or other beneficial owners of a company or business acquired pursuant to or 
in connection with the Acquisition (the “Preferred Share Enhancement Equivalent”). 

Thereafter, the Additional Annual Enhancement Amount will be equal in value to 20 per cent. 
of  the  increase  in  the  Additional  Annual  Enhancement  Price  over  the  highest  Additional 
Annual Enhancement Price in any preceding Enhancement Year multiplied by the Preferred 
Share Enhancement Equivalent. 

For the purposes of determining the Additional Annual Enhancement Amount, the Additional 
Annual  Enhancement  Price  is  the  Average  Price  per  Ordinary  Share  for  the  last  30 
consecutive  Trading  Days 
the  relevant  Enhancement  Year  (the  “Enhancement 
Determination Period”).  

in 

46 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

Warrants 

The Company issued 42,490,000 Warrants to the purchasers of both Ordinary Shares and 
Founder  Preferred Shares  (including the  25,000 Warrants  that  were  issued  to  non-founder 
directors in connection with their appointment).  Each Warrant had a term of 3 years following 
an Acquisition and entitled a Warrant holder to subscribe for one-third of an Ordinary Share 
upon exercise. Warrants were exercisable in multiples of three for one Ordinary Share at a 
price of US$11.50 per whole Ordinary Share.  

On 28 February 2018, an amendment was made to the Warrant subscription price, reducing 
the cost from US$11.50 per whole ordinary share, to US$10.00 per whole ordinary share. The 
subscription period was also reduced, resulting in the Warrants expiring prior to the closing of 
the  Share  Acquisition  on  28  March  2018.  As  a  result,  all  Warrants  previously  issued,  not 
exercised at the acquisition date, have expired. 

Hurdle shares 

Ocean Jersey Topco Limited, a subsidiary of the Company, issued  shares to management 
which  can  be  converted  to  shares  in  Ocean  Outdoor Limited  under  certain circumstances. 
6,660,000 of these hurdle shares were issued on 28 March 2018. The hurdle shares will only 
accrue value when the price of Ordinary Shares has increased by at least 10 per cent on a 
compound basis over a base price of $10.00 per share, for each financial year since the date 
that  the  participants  acquired  the  shares  (including  the  financial  year  in  which  the  Ocean 
Transaction  was  completed).  3,330,000  of  these  shares  vest  over  a  four-year  period  and 
3,330,000 vest over a five-year period.  

The hurdle shares do not have a right to receive dividend payments, except in the event of a 
winding-up of Ocean Jersey Topco Limited, or other unusual circumstances.  

The hurdle shares do not carry voting rights. 

Securities carrying special rights: 

Save  as  disclosed  above  in  relation  to  the  Founder  Preferred  Shares,  no  person  holds 
securities in the Company carrying special rights with regard to control of the Company. 

Voting rights: 

Holders of Ordinary Shares will have the right to receive notice of and to attend and vote at 
any  meetings  of  members.  Each  holder  of  Ordinary  Shares  being  present  in  person  or  by 
proxy  at  a meeting  will,  upon  a  show  of  hands,  have one vote  and  upon  a  poll  each  such 
holder of Ordinary Shares present in person or by proxy will have one vote for each Ordinary 
Share held by him. In the case of joint holders of a share, if two or more persons hold shares 
jointly each of them may be present in person or by proxy at a meeting of members and may 
speak as a member, if only one of the joint owners is present he may vote on behalf of all joint 
owners, and if two or more joint holders are present at a meeting of members, in person or by 
proxy, they must vote as one. 

47 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

Restrictions on voting: 

No member shall, if the Directors so determine, be entitled in respect of any share held by 
him to attend or vote (either personally or by proxy) at any meeting of members or separate 
class  meeting  of  the  Company  or  to  exercise  any  other  right  conferred  by  membership  in 
relation  to  any  such  meeting  if  he  or  any  other  person  appearing  to  be  interested  in  such 
shares has failed to comply with a notice requiring the disclosure of shareholder interests and 
given  in  accordance  with  the  Company’s  articles  of  association  (the  “Articles”)  within  14 
calendar days, in a case where the shares in question represent at least 0.25% of their class, 
or within seven days, in any other case, from the date of such notice. These restrictions will 
continue until the information required by the notice is supplied to the Company or until the 
shares in question are transferred or sold in circumstances specified for this purpose in the 
Articles. 

Rights to appoint and remove Directors 

Subject to the BVI Companies Act and the Articles, the Directors shall have power at any time, 
and from time to time, without sanction of the members, to appoint any person to be a Director, 
either to fill a casual vacancy or as an additional Director. Subject to the BVI Companies Act 
and  the  Articles,  the  members  may  by  a  Resolution  of  Members  appoint  any  person  as  a 
Director and remove any person from office as a Director. 

For so long as an initial holder of Founder Preferred Shares (being a Founding Entity together 
with its affiliates) holds 20% or more of the Founder Preferred Shares in issue, such holder 
shall be entitled to nominate a person as a Director of the Company and the Directors shall 
appoint such person. In the event such holder notifies the Company to remove any Director 
nominated by him the other Directors shall remove such Director, and in the event of such a 
removal the relevant holder shall have the right to nominate a Director to fill such vacancy. 

17.  Earnings per share 

Numerator 

Earnings used in basic and diluted EPS 

Denominator 

Weighted average number of shares used in basic EPS 

Weighted average number of shares used in diluted EPS 

Basic EPS (pence) 

Diluted EPS (pence) 

For the year 
ended 31 Dec 
2018 
£'000 

Period 20 
Jan 2017 to 
31 Dec 2017 
£'000 

6,623 
_______ 

(24,146) 
_______ 

'000 

'000 

50,862 
_______ 

36,126 
_______ 

50,862 
_______ 

36,126 
_______ 

13.0p 
_______ 

(66.8p) 
_______ 

13.0p 
_______ 

(66.8p) 
_______ 

The 42,490,000 Warrants and 125,000 directors’ share options were considered non-dilutive at 
31 December 2017. At 31 December 2018, the warrants had expired and the directors’ share 
options, the founder preferred shares and the hurdle shares  were currently considered to be 
non-dilutive. They are expected to become dilutive once in the money. 

48 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

18. 

Reserves 

The following describes the nature and purpose of each reserve within equity: 

Reserve 

Share premium 

Description and purpose 

Amount subscribed for share capital in excess of 
nominal value. 

Retained earnings 

All other net gains and losses and transactions with 
owners (e.g. dividends) not recognised elsewhere. 

19. 

Leases 

Operating leases exist as agreements with landlords. 

The total future value of minimum lease payments is due as follows: 

Not later than one year 
Later than one year and not later than five years 
Later than five years 

2018 
£'000 

15,836 
58,890 
50,634 
_______ 

125,360 
_______ 

2017 
£'000 

- 
- 
- 
_______ 

- 
_______ 

49 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

20. 

Related party disclosures 

During the period the Company issued the following Shares, Warrants and Options to 
directors of the Company:  

2018 

Founder 
Ordinary  Preferred 

Andrew Barron 
Andrew Miller 
Aryeh B. Bourkoff 
Robert Marcus 
Martin HP Söderström 
Sangeeta Desai 
Thomas Ebeling 
Tom Goddard 
Tim Bleakley 

Shares 
Number 
‘000 

164.2 
- 
493.3 
9.0 
7.5 
2.5 
7.5 
232.7 
310.5 
_______ 

Shares  Warrants  Options 
Number  Number  Number 
'000 

‘000 

'000 

- 
- 
- 
- 
- 
- 
- 
- 
- 
_______  _______ 

- 
- 
- 
- 
- 
- 
- 
- 
- 

- 
- 
- 
- 
- 
- 
- 
- 
- 
_______ 

 2017 

Founder 
Ordinary  Preferred 

Andrew Barron 
Andrew Miller 
Aryeh B. Bourkoff 
Robert Marcus 
Martin HP Söderström 
Sangeeta Desai 
Thomas Ebeling 
Tom Goddard 
Tim Bleakley 

Shares 
Number 
‘000 

345.7 
- 
1,081.1 
110.0 
7.5 
7.5 
- 
- 
- 
_______ 

Shares  Warrants  Options 
Number  Number  Number 
'000 

‘000 

'000 

147.0 
- 
399.0 
- 
- 
- 
- 
- 
- 

147.0 
- 
399.0 
- 
- 
- 
- 
- 
- 
_______  _______ 

- 
- 
- 
50.0 
37.5 
37.5 
- 
- 
- 
_______ 

The Founder Preferred Shares issued to Andrew Barron and Aryeh Bourkoff resulted in share-
based payments charges (employee benefits costs) of £1.7m and £16.2m in 2017.  

50 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Notes forming part of the Consolidated Financial Statements 
for the year ended 31 December 2018 

The fees paid to directors during the period to 31 December 2018 were as follows: 

Andrew Barron 
Andrew Miller 
Aryeh B. Bourkoff 
Robert Marcus 
Martin HP Söderström 
Sangeeta Desai 
Thomas Ebeling 
Tom Goddard 
Tim Bleakley 

2018 
£'000 

2017 
£'000 

-  
5.0 
- 
64.4 
53.8 
53.8 
8.9 
54.0 
269.8 
_______ 

- 
- 
- 
57.9 
43.4 
43.4 
- 
- 
- 
_______ 

Robert  D  Marcus,  Martin  HP  Söderstrom  and  Thomas  Ebeling  opted  to  have  their  annual 
remuneration settled by the issue of shares at $10 per share. Robert D Marcus received 9,000 
Ordinary Shares and Martin HP Söderstrom and Thomas Ebeling, 7,500 Ordinary Shares each. 

The  Group  paid  a  transaction  fee  of  £1.0m  to  LionTree  Advisors  UK  LLP  in  relation  to  the 
acquisition  of  Forrest  Media  (Holdings)  Limited.  Aryeh  B.  Bourkoff,  a  Founder  and  Non-
Executive  Director  of  Ocean  Outdoor  Limited,  is  the  founder  and  CEO  of  LionTree  LLC,  a 
connected company to LionTree Advisors UK LLP. 

21. 

Events after the reporting date 

On 10 January 2019, the Company’s ordinary shares were re-admitted to the Standard Listing 
segment of the Official List of the UK Listing Authority, and trading in its shares recommenced 
on the London Stock Exchange's Main Market (LSE: OOUT). 

In  accordance  with  the  London  Stock  Exchange  Admission  and  Disclosure  Standards,  the 
Company  announced,  pursuant  to  its  articles  of  association,  a  tranche  of  87,500  founder 
preferred shares have been automatically re-designated as ordinary shares on a one for one 
basis. This re-designation became effective on 15 January 2019 and admission of the ordinary 
shares occurred on 22 January 2019. 

On 12 March 2019, the Group announced the acquisition of Interbest and Ngage Media, two 
leading digital out-of-home companies operating across the Netherlands, for a combined cash 
consideration  of  approximately  £45m  using  a  rate  of  0.88:1  EUR:GBP,  and  a  performance-
linked  earn-out  if  growth  performance  targets  are  met  over  time.  The  transactions  value 
Interbest and Ngage, combined, at a 31 December 2018 LTM multiple of 6.9x adjusted EBITDA, 
before any benefit for synergies. The business combination accounting had not been finalised 
by the authorisation date of these financial statements. 

51 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Appendix (unaudited) 

The following pages present unaudited financial information on different bases for entities owned by 
the Group as at 31 December 2018.  

Ocean Outdoor Limited and subsidiaries - Proforma 

  SCP Acquisition Topco Ltd and subsidiaries 

  Forrest Outdoor Media Ltd and subsidiaries  

  Ocean Outdoor Limited and subsidiaries – Hybrid 

53 

54 

55 

56 

52 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Appendix (unaudited) 

Ocean Outdoor Limited and subsidiaries 

The results below present the group on a proforma basis. The proforma basis comprises Ocean 
Outdoor Ltd, the SCP Acquisition Topco Ltd group of companies and the Forrest Media (Holdings) Ltd 
group of companies as if all owned from 1 January 2017.This allows analysis to ignore and dates of 
acquisition and assess the underlying performance of the Ocean Outdoor Ltd group of companies. 

There is also a reconciliation of Profit from operations to Adjusted EBITDA. 

Billings 

Revenue 

Cost of sales 

Gross profit 

Administrative and other expenses 

Profit from operations 

Finance expense 
Finance income 
Non-cash charge related to Founder Preferred Shares 
Non-cash charge related to warrant redemption liability 

Loss before tax 

Tax expense 

Loss from continuing operations 

Total comprehensive income 

Profit from operations 

Depreciation 
Profit on disposal 
Amortisation 
Deal fees 
Private equity and listed company related expenses 
Listed costs including foreign exchange 
Other one-off costs 

Adjusted EBITDA 

53 

FY18 
£'000 

FY17 
£'000 

87,843 
______ 

77,245 
______ 

62,218 

54,010 

(37,055) 

(31,893) 
  _______  _______ 

25,163 

22,117 

(23,816) 

(22,800) 
  _______  _______ 

1,347 

(683) 

(11,868) 
(5,553) 
2,196 
1,658 
(24,188) 
- 
(301) 
- 
  _______  _______ 

(2,548) 

(34,844) 

(2,303) 

(1,398) 
  _______  _______ 

(4,851) 

(36,242) 
  _______  _______ 

(4,851) 
  _______ 

(36,242) 
______ 

FY18 
£'000 

FY17 
£'000 

1,347 

(683) 

4,205 
(2) 
11,364 
4,058 
60 
(1,807) 
739 
______ 

4,021 
- 
5,464 
619 
8,981 
- 
686 
______ 

19,964 
______ 

19,088 
______ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Appendix (unaudited) 

SCP Acquisition Topco Limited and subsidiaries 

The results below present the SCP Acquisition Topco Ltd group of companies on a proforma basis.  

There is also a reconciliation of Profit from operations to Adjusted EBITDA. 

Billings 

Revenue 

Cost of sales 

Gross profit 

Administrative and other expenses 

Profit from operations 

Finance expense 
Finance income 

Profit before tax 

Tax expense 

Profit from continuing operations 

Total comprehensive income 

FY18 
£'000 

FY17 
£'000 

77,265 
______ 

67,035 
______ 

54,619 

46,458 

(32,682) 
(27,898) 
_______  _______ 

21,937 

18,560 

(13,784) 
(12,777) 
_______  _______ 

8,153 

5,783 

(5,553) 
- 

(11,868) 
- 
_______  _______ 

2,600 

(6,085) 

(1,866) 

(527) 
_______  _______ 

734 

(6,612) 
_______  _______ 

734 
_______ 

(6,612) 
______ 

SCP Acquisition Topco Limited and subsidiaries reconciliation of profit from operations to Adjusted 
EBITDA: 

Profit from operations 

Depreciation 
Amortisation 
Deal fees 
Private equity related expenses 
Other one-off costs 

Adjusted EBITDA 

54 

FY18 
£'000 

FY17 
£'000 

8,153 

5,783 

3,367 
1,277 
3,782 
60 
739 
______ 

3,292 
5,464 
619 
273 
686 
______ 

17,378 
______ 

16,117 
______ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Appendix (unaudited) 

Forrest Outdoor Media Limited 

The results below present the Forrest Outdoor Media Ltd [group of companies] on a proforma basis.  

There is also a reconciliation of Profit from operations to Adjusted EBITDA. 

Billings 

Revenue 

Cost of sales 

Gross profit 

Administrative and other expenses 

Profit from operations 

Finance expense 
Finance income 

Profit before tax 

Tax expense 

Profit from continuing operations 

Total comprehensive income 

FY18 
£'000 

FY17 
£'000 

10,578 
______ 

10,210 
_______ 

7,600 

7,552 

(4,373) 
_______ 

(3,200) 
_______ 

3,227 

4,352 

(1,608) 
_______ 

(2,110) 
_______ 

1,619 

2,242 

- 
- 
_______ 

- 
4 
_______ 

1,619 

2,246 

(272) 
_______ 

(418) 
_______ 

1,347 
_______ 

1,828 
_______ 

1,347 
______ 

1,828 
_______ 

Forrest Outdoor Media Limited reconciliation of profit from operations to Adjusted EBITDA: 

Profit from operations 

Depreciation 
Profit on disposal 
Deal fees 

Adjusted EBITDA 

55 

FY18 
£'000 

1,619 

FY17 
£'000 

2,242 

838 
(2) 
133 
_______ 

729 
- 
- 
_______ 

2,588 
______ 

2,971 
_______ 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Ocean Outdoor Limited 

Appendix (unaudited) 

Ocean Outdoor Limited Hybrid 

The results below present the group on a hybrid basis. The hybrid basis comprises Ocean Outdoor 
Ltd and the SCP Acquisition Topco Ltd group of companies it purchased in March 2018 for a full 
12months. This is combined with 7 months of Forrest Media (Holdings) Ltd group of companies. 
There are therefore no comparable results for the prior year. 

There is also a reconciliation of Profit from operations to Adjusted EBITDA. 

Billings 

Revenue 

Cost of sales 

Gross profit 

Administrative and other expenses 

Profit from operations 

Finance expense 
Finance income 

Profit before tax 

Tax expense 

Profit from continuing operations 

Total comprehensive income 

Ocean Outdoor Limited Hybrid reconciliation of profit from operations to Adjusted EBITDA: 

Profit from operations 

Depreciation 
Amortisation 
Deal fees 
Private equity related expenses 
Listed costs including foreign exchange 
Other one-off costs 

Adjusted EBITDA 

56 

FY18 
£'000 

84,277 
______ 

59,615 

(35,378) 
_______ 

24,237 

(23,262) 
_______ 

975 

(5,553) 
1,658 
_______ 

(2,920) 

(2,249) 
_______ 

(5,169) 
_______ 

(5,169) 
_______ 

FY18 
£'000 

975 

3,897 
11,364 
4,058 
60 
(1,807) 
739 
______ 

19,286 
______