OptimizeRx
Annual Report 2015

Plain-text annual report

UNITED STATESSECURITIES AND EXCHANGE COMMISSIONWASHINGTON, D.C. 20549 FORM 10-K ☒ ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2015 ☐ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _________ to ________ Commission file number: 000-53605 OptimizeRx Corporation(Exact name of registrant as specified in its charter) Nevada 26-1265381(State or other jurisdiction of incorporation or organization) (I.R.S. Employer Identification No.) 400 Water Street, Ste. 200Rochester, MI 48307(Address of principal executive offices) (Zip Code) Registrant’s telephone number: 248-651-6568 Securities registered under Section 12(b) of the Exchange Act: Title of each class Name of each exchange on which registerednone not applicable Securities registered under Section 12(g) of the Exchange Act: Title of each classCommon Stock, par value of $0.001 Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes ☐☐ No ☒☒ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ☐☐ No ☒☒ Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 duringthe preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirementsfor the past 90 days. Yes ☒☒ No ☐☐ Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required tobe submitted and posted pursuant to Rule 405 of Regulation S-T (§ 229.405 of this chapter) during the preceding 12 months (or for such shorter period thatthe registrant was required to submit and post such files). Yes ☒☒ No ☐☐ Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ 232.405 of this chapter) is not contained herein, and willnot be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K orany amendment to this Form 10-K. Yes ☐☐ No ☒☒ Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. ☐ Large accelerated filer☐ Accelerated filer☐ Non-accelerated filer☒ Smaller reporting company Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ☐☐ No ☒☒ State the aggregate market value of the voting and non-voting common equity held by non-affiliates computed by reference to the price at which thecommon equity was last sold, or the average bid and asked price of such common equity, as of the last business day of the registrant’s most recentlycompleted second fiscal quarter. $19,394,839 Indicate the number of shares outstanding of each of the registrant’s classes of common stock, as of the latest practicable date. 29,030,925 common shares asof March 10, 2016  TABLE OF CONTENTS Page PART I Item 1.Business1Item 1A.Risk Factors7Item 2.Properties12Item 3.Legal Proceedings12Item 4.Mine Safety Disclosures12 PART II Item 5.Market for Registrant’s Common Equity and Related Stockholder Matters and Issuer Purchases of Equity Securities13Item 7.Management’s Discussion and Analysis of Financial Condition and Results of Operations15Item 8.Financial Statements and Supplementary Data20Item 9.Changes In and Disagreements With Accountants on Accounting and Financial Disclosure21Item 9A.Controls and Procedures21Item 9B.Other Information21 PART III Item 10.Directors, Executive Officers and Corporate Governance22Item 11.Executive Compensation27Item 12.Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters30Item 13.Certain Relationships and Related Transactions, and Director Independence31Item 14.Principal Accountant Fees and Services32 PART IV Item 15.Exhibits, Financial Statement Schedules33  PART I Item 1. Business Company Highlights For 2015 1)Our sales for 2015 were $7.2 million, an 11% increase over 2014. 2)In 2015, our promotional transactions, primarily from our core eCoupon distributions, increased approximately 25% over those in 2014. 3)In 2015, we distributed eCoupons related to approximately 85 different brands. 4)Excluding non-cash expenses, in 2015 we generated operating income of approximately $350,000. 5)In 2015, we successfully launched our e-Coupon solution within the Practice Fusion network. 6)We continued to acquire new pharmaceutical manufacturers and brands promoting through our platforms. 7)We hired an experienced sales professional in November, 2015 to lead our relationship with media agencies and in December, an experiencedexecutive to lead the expansion of our network. 8)We secured an investment of approximately $4.7 million from WPP, a global provider of advertising, marketing, and branding. 9)We completed an upgrade of our technology platform to Oracle database software to further improve system and reporting capacity. 10)We proved an outstanding Return on Investment associated with our pharmaceutical promotions through an independent analytics firm withmultiple pharmaceutical brands. 11)We unveiled VoucherDVM and engaged leading platforms to offer automated vet product savings. We initiated a beta launch in January, 2016 withthe National Veterinary Associates. 12)We began a search for a new CEO to help lead us through our next stage of growth, which culminated in the hiring of Will Febbo, who became CEOon February 22, 2016. We generated positive cash flow from operations in 2015, and we expect to continue to do so in 2016, as well as to be profitable during the upcoming yearbased on the expected escalation of revenues. Our success in acquiring, integrating and expanding into new promotional EHR/eRx platforms continues to grow as well. We are discussing 2016 rolloutdates with potential additional networks. Pharmaceutical Sales and Marketing Updates Our sales team continues to expand opportunities within existing and new clients. We are focused on adding additional brands for existing clients,expanding the utilization of our network for existing brands, and obtaining new clients. Additionally, we are expanding our non e-Coupon services as follows: ●New Drug File Integration – we are designing a service to better insure that manufacturers’ drugs are present in every ePrescribing platform available. ●We are actively expanding our messaging capabilities with the goal of rapidly increasing revenue through this complementary service. 1  ●ePrescribe Training – we are pursuing opportunities to leverage our partnership with WPP/Grey to train representatives on understanding andleveraging EHR sales opportunities. ●VoucherDVM - we continue advancing our negotiations with each of the leading veterinarian technology platforms and have signed an agreementwith National Veterinary Associates, one of the largest veterinary groups in the U.S., to initiate a beta launch in January, 2016. We are also continuing to ramp up our marketing efforts as follows: ●Held multiple meetings initiated and arranged by Pharmaceutical companies to bring on new Health Systems/ePrescribe Platforms. ●Spoke at Coupon and Co-Pay Off-set Strategies Conference. ●Spoke at multiple conferences in 2015, including the Marcum 2015 MicroCap conference, the Liolios 4th annual Gateway conference and the LDMicro investor conference. ●Sponsored the 3rd Annual ePrescribe/EHR Conference. With the growth of both our pharmaceutical products and our distribution network, we expect that our distribution of eCoupons will continue to increasesubstantially over last year. Operational Update In 2016, in addition to expanding our network, we plan to intensively focus on increasing physician utilization of our partner networks. We intend toworking individually with each of our partners based on their particular situation to improve workflow to increase coupon utilization by those providers thathave access, obtain access for those prescribers that currently do not have e-coupon access, and increase overall revenue derived from each channel. Webelieve there is significant revenue growth available within our existing brands by better utilizing our existing partner networks, in addition to the revenuegrowth provided by new brands and new network partners. In 2015, we began the search for an experienced EHR executive to lead our expansion efforts. In January, 2016, we hired James Brooks as Senior VicePresident of Business Development to champion our EHR business through the development of new relationships with other EHR providers and patientplatforms. Technology Updates To support our growth, we have migrated our platform to Oracle database software. The system can now manage up to 1 million rules and return theappropriate content within 1 second. This allows unsurpassed response time to avoid delays, and the ability to meet the upcoming dramatic scale we expect. We have launched downloadable “wrapper” code, which streamlines the integration requirements for our solution from a few weeks to a few days, if EHRchannel partners choose to utilize this method. This addresses one of the biggest hurdles we face in getting health systems and EHRs to implement oursystem, given the extensive demand on their available technical resources. We have developed a stand-alone desktop eCoupon application that can be used by prescribers that either are not using an eprescribing application, or whoseEHR vendor does not offer e-Coupon functionality. We have sold one such application to a major pharmaceutical manufacturer for use as a tool by their salesforce and to distribute to physicians. We expect this to be a source of revenue growth in 2016. 2  Other Key Events in 2015 We secured a strategic investment from WPP of approximately $4.7 million. The completion of this transaction represents a significant expansion of ourrelationship with WPP, the largest marketing services company in the world, and Lynn Vos, CEO of WPP’s subsidiary, Grey Healthcare Group, has joined ourBoard. We have hired a top executive to focus on overall client services, including the WPP relationship, and to focus on expanding opportunities availableto us. In addition to the strategic value, we expect the WPP relationship to provide promotional support, help add pharmaceutical brands, aid in expansion of ourEHR network, expand our service offerings, and help us expand our management and infrastructure. We anticipate that that the WPP relationship will have asignificant and positive impact on our business. We also signed an agreement with Allscripts to become its exclusive provider of eCoupons throughout all of its platforms as well as to integrate our e-Coupons into its Touchworks network. The Touchworks platform is used by large health systems throughout the country and is expected to represent asignificant expansion of our network. ECoupon functionality within Touchworks is expected to launch on a test basis in late 2016 and on a wide-scale basisin early 2017. Summary Despite the lengthy sales cycle involved in creating this new eCoupon market, we remain very excited about our core eCoupon business and expectacceleration to continue with the launch of additional channels and our joint pursuit of leading health systems with our pharmaceutical partners. We expectour active network to grow substantially in 2016. Principal Products and Applications Our principal products and applications can be summarized as follows: ●SAMPLEMD - Our platform, which we refer to as SampleMD, is a revolutionary virtual "Patient Support Center" that allows doctors and staff toaccess a universe of sample vouchers, co-pay coupons and other patient support through their EMR and/or e-Prescribe systems to search, print orelectronically dispense directly to patients and a national network of pharmacies. SampleMD eliminates the need for physicians to manage and storephysical drug samples by offering a more convenient and efficient way to allocate, administer and track samples and co-pay savings provided totheir patients. Today, almost 60% of doctors’ offices ban or limit drug representatives and the samples they offer. Although samples are stillvaluable, many healthcare systems and doctors are looking for an easier, more effective way to increase affordable access and adherence to theirprescribed branded medications. Over 90% of our revenue comes through activities related to our SampleMD platform. ●OPTIMIZEHR – Our consulting practice is focused on educating and working with pharmaceutical manufacturers on identifying, formulating, andimplementing new eRx media strategies for promoting their products. Our consulting services include: 1) Drug File Integration - a service designedto better insure that manufacturers’ drugs are present in every ePrescribing platform available; 2) Sales Force Training – a service to educate theextended field sales force on this new integrated solution and what to look for within their client base to insure maximum exposure of their brands;and 3) Strategy Development – a service that assists manufactures in identifying and building a competitive strategy to take advantage of this newdigital frontier. Currently, this activity results in less than 5% of our revenue, but represents a significant growth opportunity for us. ●OPTIMIZERx.com – Our Direct to Consumer Website is a portal to healthcare savings for patients to centrally review and participate in prescriptionand healthcare savings and support programs. To date, we have over 2.4 million members who have registered. We strive to provide all theinformation and guidance that patients undergoing long-term pharmaceutical treatments may require. Patients can search by their medication ortheir condition in order to access educational information regarding their condition, information regarding their medication, coupons for instantsavings when they purchase their medications, information on free drug trials, and guidance to any other savings programs available to them. At thepresent time, we generate no revenue through this site, but we believe it represents a significant potential future revenue source. 3  Marketing and Sales We continue to extend our marketing efforts to build both brand and capabilities awareness in the market. As previously discussed, we continue to activelyparticipate in industry and partner events such as exlPharma and the ACE – Allscripts Users Conference, as well as taking a lead sponsor position in theCBInet eRx and EHR conferences in March and October of 2015. We are also the named sponsor of the March 2016 conference. During the course of theyear, we also initiated and delivered successful email marketing campaigns, which generated viable leads for our sales force. In 2015, we also announced the expansion of our strategic partnership with WPP/Grey Health Group, a leading agency within the healthcare marketplace,which included a significant investment by an affiliated entity of WPP. We plan to continue to increase our marketing efforts with all of our strategic partners,as we intend to continue to promote our platform primarily through the following: ●Industry and Partner Events;●Email Campaigns;●Internet Marketing;●Public Relations Campaigns;●Physician Offices;●Direct to Consumer Marketing;●Trade Media Advertising;●Pharmacy Partners;●Physician Organizations and Associations; and●Strategic Relationships. CompetitionOur platform competes in the highly competitive pharmaceutical and healthcare advertising industry that is dominated by large well-known companies withestablished names, solid market niches, wide arrays of product offerings and marketing networks. Coupon offerings compete for pharmaceutical budgets witha variety of other forms of advertising and promotion.Despite these overall competitors, we do not have major competition in our specific portion of the market. We have been experiencing a growing list ofpotential partners whom either have content that they want to deliver through our distribution engine and network, or whom have complementarytechnology and want to integrate our solution as a channel partner, expanding our reach to clinicians. The primary competitors in our space of the market arePDR Network, LLC and Physicians Interactive Holdings, Inc. However, we believe our breadth of brands offered, extensive list of pharmaceutical clients, andthe vast reach of our network give us a substantial advantage and allow us to achieve a dominant position in the marketplace.Intellectual PropertyIn 2012, we were awarded a patent for our innovative solution (US Patent No. 8,341,015). This award was a result of our extensive research and developmentefforts. The awarded claims cover our ability to electronically process, display and distribute eligible prescription savings on the medications and therapieshealthcare providers wish to prescribe for their patients.We have hired Harness, Dickey & Pierce, a nationally ranked IP firm, to further expand and protect our intellectual property. Through them, we have filed twoadditional patents on our technology. We believe our current and expanding IP will allow us to continue being the leader in this rapidly growing space. Westand ready to prepare additional filings, as necessary, to protect our intellectual property on any forthcoming solutions that will further assist and supportphysicians, pharmacists and patients.OPTIMIZERx and SampleMD are our licensed trademarks. 4  Government Regulation Fraud and Abuse Laws Anti-Kickback Statutes The federal healthcare program Anti-Kickback Statute prohibits persons from knowingly and willfully soliciting, offering, receiving or providingremuneration, directly or indirectly, in exchange for or to induce either the referral of an individual for, or the furnishing, arranging for or recommending agood or service for which payment may be made in whole or part under a federal healthcare program such as Medicare or Medicaid. The definition ofremuneration has been broadly interpreted to include anything of value, including for example gifts, discounts, the furnishing of supplies or equipment,credit arrangements, payments of cash and waivers of payments. Several courts have interpreted the statute's intent requirement to mean that if any onepurpose of an arrangement involving remuneration is to induce referrals or otherwise generate business involving goods or services reimbursed in whole or inpart under federal healthcare programs, the statute has been violated. The law contains a few statutory exceptions, including payments to bona fideemployees, certain discounts and certain payments to group purchasing organizations. Violations can result in significant penalties, imprisonment andexclusion from Medicare, Medicaid and other federal healthcare programs. Exclusion of a manufacturer would preclude any federal healthcare program frompaying for its products. In addition, kickback arrangements can provide the basis for an action under the Federal False Claims Act, which is discussed in moredetail below. The Anti-Kickback Statute is broad and potentially prohibits many arrangements and practices that are lawful in businesses outside of thehealthcare industry. Recognizing that the Anti-Kickback Statute is broad and may technically prohibit many innocuous or beneficial arrangements, theOffice of Inspector General of Health and Human Services, or OIG, issued a series of regulations, known as the safe harbors, beginning in July 1991. Thesesafe harbors set forth provisions that, if all the applicable requirements are met, will assure healthcare providers and other parties that they will not beprosecuted under the Anti-Kickback Statute. The failure of a transaction or arrangement to fit precisely within one or more safe harbors does not necessarilymean that it is illegal or that prosecution will be pursued. However, conduct and business arrangements that do not fully satisfy each applicable safe harbormay result in increased scrutiny by government enforcement authorities such as the OIG. Arrangements that implicate the Anti-Kickback Law, and that do notfall within a safe harbor, are analyzed by the OIG on a case-by-case basis. Government officials have focused recent enforcement efforts on, among otherthings, the sales and marketing activities of healthcare companies, and recently have brought cases against individuals or entities with personnel whoallegedly offered unlawful inducements to potential or existing customers in an attempt to procure their business. Settlements of these cases by healthcarecompanies have involved significant fines and/or penalties and in some instances criminal pleas. In addition to the Federal Anti-Kickback Statute, manystates have their own kickback laws. Often, these laws closely follow the language of the federal law, although they do not always have the same exceptionsor safe harbors. In some states, these anti-kickback laws apply with respect to all payors, including commercial health insurance companies. False Claims Laws Federal false claims laws prohibit any person from knowingly presenting, or causing to be presented, a false claim for payment to the federal government orknowingly making, or causing to be made, a false statement to get a false claim paid. Manufacturers can be held liable under false claims laws, even if they donot submit claims to the government, if they are found to have caused submission of false claims. The Federal Civil False Claims Act also includes whistleblower provisions that allow private citizens to bring suit against an entity or individual on behalf of the United States and to recover a portion of anymonetary recovery. Many of the recent highly publicized settlements in the healthcare industry related to sales and marketing practices have been casesbrought under the False Claims Act. The majority of states also have statutes or regulations similar to the federal false claims laws, which apply to items andservices reimbursed under Medicaid and other state programs, or, in several states, apply regardless of the payor. Sanctions under these federal and state lawsmay include civil monetary penalties, exclusion of a manufacturer's products from reimbursement under government programs, criminal fines andimprisonment. 5  Privacy and Security The Health Insurance Portability and Accountability Act of 1996, or HIPAA, and the rules promulgated there under require certain entities, referred to ascovered entities, to comply with established standards, including standards regarding the privacy and security of protected health information, or PHI. HIPAAfurther requires that covered entities enter into agreements meeting certain regulatory requirements with their business associates, as such term is defined byHIPAA, which, among other things, obligate the business associates to safeguard the covered entity's PHI against improper use and disclosure. While notdirectly regulated by HIPAA, our customers or distributors might face significant contractual liability pursuant to such an agreement if the business associatebreaches the agreement or causes the covered entity to fail to comply with HIPAA. It is possible that HIPPA compliance could become a substantialregulatory burden and expense to our operations, although we do not believe that this will occur as a general website publisher. Employees As of December 31, 2015, we had 12 full-time employees and 3 part-time employees, in addition to contracted programmers, as needed, through ourestablished relationship with Simple eSolutions, a technical and programming resources partner. Subsidiaries We conduct our operations through our wholly-owned subsidiary, OptimizeRx Corporation, a Michigan corporation. 6  Item 1A. Risk Factors Risks Relating to Business and Financial Condition Because we have historically experienced losses, if we are unable to achieve profitability, our financial condition and company could suffer. Since the inception of our business we have historically incurred losses. While we have increased revenues significantly, we have not yet been able toachieve profitability due to significant investments in our growth and non-cash expenses. Our ability to achieve consistent profitability depends on ourability to generate sales through our technology platform and advertising model, while maintaining reasonable expense levels. If we do not achievesustainable profitability, it may impact our ability to continue our operations. Our business and growth may suffer if we are unable to attract and retain key employees. Our success depends on the expertise of our executive officers and certain other key technical personnel. It may be difficult to find sufficiently qualifiedindividuals to replace management or other key technical personnel in the event of death, disability or resignation, thus frustrating our ability to implementour business plan, which could negatively affect our operating results. Furthermore, our ability to expand operations to accommodate our anticipated growth will also depend on our ability to attract and retain qualified media,management, finance, marketing, sales and technical personnel. However, competition for these types of employees is intense due to the limited number ofqualified professionals. Our ability to meet our business development objectives will depend in part on our ability to recruit, train and retain top qualitypeople with advanced skills who understand our technology and business. If we are unable to engage and retain the necessary personnel, our business may bematerially and adversely affected. Our failure to obtain retain or attract additional customers could prevent us from successfully executing our business plan. We currently work with many leading pharmaceutical companies, including Pfizer, Eli Lilly, Actavis, AstraZeneca, Alcon, Daiichi Sankyo, Novartis, NovoNordisk, Valeant, Shire, and others. Our failure to retain existing customers or expand with new customers could negatively impact our business. We are dependent on a concentrated group of customers Our revenues are concentrated in approximately 25 customers, primarily large pharmaceutical manufacturers and large advertising agencies. Approximately52% of our revenue came from our largest five customers. Loss of one or more of these customers could have a significant negative impact on our operatingresults. We may be unable to support our technology to further scale our operations successfully. Our plan is to grow rapidly through further integration of our technology in electronic platforms. Our growth will place significant demands on ourmanagement and technology development, as well as our financial, administrative and other resources. We cannot guarantee that any of the systems,procedures and controls we put in place will be adequate to support the commercialization of our operations. Our operating results will depend substantiallyon the ability of our officers and key employees to manage changing business conditions and to implement and improve our financial, administrative andother resources. If we are unable to respond to and manage changing business conditions, or the scale of our products, services and operations, then thequality of our services, our ability to retain key personnel and our business could be harmed. 7  If we are unable to maintain our contracts with electronic prescription platforms, our business will suffer. We are reliant upon our contracts with leading electronic prescribing platforms, including Allscripts, Dr. First, Quest Diagnostics, and others. We will need tomaintain these relationships as well as diversify them. The inability to do so could adversely impact our business. Our agreements with electronic prescription platforms are subject to audit. Our agreements with our electronic prescription platform partners provide for revenue sharing payments to the platform partners based on the revenue wegenerate through the platform. These payments are subject to audit by our partners, at their cost, and if there is a dispute as to the calculation, we may beliable for additional payments. If an underpayment is determined to be in excess of a certain amount, for example 10%, some agreements would require us topay for the cost of the audit, as well. Developing and implementing new and updated applications, features and services for our portals may be more difficult than expected, may take longerand cost more than expected and may not result in sufficient increases in revenue to justify the costs. We have completed the development and migration of SampleMD 2.0’s on-demand, rule based content delivery platform. The system can now manage up to1 million rules and return the appropriate content within 1 second. This allows unsurpassed response time to avoid delays, and the ability to meet theupcoming dramatic scale we expect. Despite the launch of Sample MD 2.0, attracting and retaining users of our portals requires us to continue to improve thetechnology underlying those portals and to continue to develop new and updated applications, features and services for those portals. If we are unable to doso on a timely basis or if we are unable to implement new applications, features and services without disruption to our existing ones, we may lose potentialusers and clients. The costs of development of these enhancements may negatively impact our ability to achieve profitability. We rely on a combination of internal development, strategic relationships, licensing and acquisitions to develop our portals and related applications, featuresand services. Our development and/or implementation of new technologies, applications, features and services may cost more than expected, may take longerthan originally expected, may require more testing than originally anticipated and may require the acquisition of additional personnel and other resources.There can be no assurance that the revenue opportunities from any new or updated technologies, applications, features or services will justify the amountsspent. If we are unable to adhere to the regulatory and competitive climate in which we operate, we could be materially and negatively impacted. Do to the labyrinth of regulations in healthcare space, state and federal, as well as political sensitivity of healthcare delivery, our business model could benegatively impacted or fail. The markets in which we operate are competitive, continually evolving and, in some cases, subject to rapid change. ●Our portals face competition from numerous other companies, both in attracting users and in generating revenue from advertisers and sponsors. Wecompete for users with online services and websites that provide savings on medications and healthcare products, including both commercial sitesand not-for-profit sites. We compete for advertisers and sponsors with: health-related web sites; general purpose consumer web sites that offerspecialized health sub-channels; other high-traffic web sites that include both healthcare-related and non-healthcare-related content and services;search engines that provide specialized health search; and advertising networks that aggregate traffic from multiple sites. ●Our healthcare provider portals compete with: providers of healthcare decision-support tools and online health management applications; wellnessand disease management vendors; and health information services and health management offerings of healthcare benefits companies and theiraffiliates. Many of our competitors have greater financial, technical, product development, marketing and other resources than we do. These organizations may bebetter known than we are and have more customers or users than we do. We cannot provide assurance that we will be able to compete successfully againstthese organizations or any alliances they have formed or may form. Since there are no substantial barriers to entry into the markets in which our public portalsparticipate, we expect that competitors will continue to enter these markets. 8  Developments in the healthcare industry could adversely affect our business Most of our revenue is derived from the healthcare industry and could be affected by changes affecting healthcare spending. We are particularly dependenton pharmaceutical, biotechnology and medical device companies for our advertising and sponsorship revenue. General reductions in expenditures by healthcare industry participants could result from, among other things: ●government regulation or private initiatives that affect the manner in which healthcare providers interact with patients, payers or other healthcareindustry participants, including changes in pricing or means of delivery of healthcare products and services; ●government regulation prohibiting the use of coupons by patients covered by federally funded health insurance programs; ●consolidation of healthcare industry participants; ●reductions in governmental funding for healthcare; and ●adverse changes in business or economic conditions affecting healthcare payers or providers, pharmaceutical, biotechnology or medical devicecompanies or other healthcare industry participants. Even if general expenditures by industry participants remain the same or increase, developments in the healthcare industry may result in reduced spending insome or all of the specific market segments that we serve or are planning to serve. For example, use of our products and services could be affected by: ●changes in the design of health insurance plans; ●a decrease in the number of new drugs or medical devices coming to market; ●a decrease in marketing expenditures by pharmaceutical or medical device companies, including as a result of governmental regulation or privateinitiatives that discourage or prohibit advertising or sponsorship activities by pharmaceutical or medical device companies; and ●payor pressure to move to generic brands. In addition, our customers’ expectations regarding pending or potential industry developments may also affect their budgeting processes and spending planswith respect to products and services of the types we provide. The healthcare industry has changed significantly in recent years and we expect that significant changes will continue to occur. However, the timing andimpact of developments in the healthcare industry are difficult to predict. We cannot assure you that the markets for our products and services will continueto exist at current levels or that we will have adequate technical, financial and marketing resources to react to changes in those markets. Because we are embroiled in various lawsuits from time to time with uncertain consequences, the outcome of potential judgments may negatively affect ourfinancial condition and results of operations We are currently involved in litigation and other disputes, as described in Item 3 of this report. As we continue to grow, we can expect to have to deal withlawsuits that affect our business. Lawsuits are uncertain and involve a substantial degree of risk. If we are unable to successfully prosecute or defend theseactions, our financial condition and results of operations could suffer. Our success is dependent in part on obtaining, maintaining and enforcing our proprietary rights and our ability to avoid infringing on the proprietaryrights of others. We seek patent protection for those inventions and technologies for which we believe such protection is suitable and is likely to provide a competitiveadvantage to us. Because patent applications in the United States are maintained in secrecy until either the patent application is published or a patent isissued, we may not be aware of third-party patents, patent applications and other intellectual property relevant to our products that may block our use of ourintellectual property or may be used in third-party products that compete with our products and processes. In the event a competitor or other partysuccessfully challenges our products, processes, patents or licenses or claims that we have infringed upon their intellectual property, we could incursubstantial litigation costs defending against such claims, be required to pay royalties, license fees or other damages or be barred from using the intellectualproperty at issue, any of which could have a material adverse effect on our business, operating results and financial condition. 9  We also rely substantially on trade secrets, proprietary technology, nondisclosure and other contractual agreements, and technical measures to protect ourtechnology, application, design, and manufacturing know-how, and work actively to foster continuing technological innovation to maintain and protect ourcompetitive position. We cannot assure you that steps taken by us to protect our intellectual property and other contractual agreements for our business willbe adequate, that our competitors will not independently develop or patent substantially equivalent or superior technologies or be able to design aroundpatents that we may receive, or that our intellectual property will not be misappropriated. Our business will suffer if our network systems fail or become unavailable. A reduction in the performance, reliability and availability of our network infrastructure would harm our ability to distribute our products to our users, as wellas our reputation and ability to attract and retain customers. Our systems and operations could be damaged or interrupted by fire, flood, power loss,telecommunications failure, Internet breakdown, earthquake and similar events. Our systems could also be subject to viruses, break-ins, sabotage, acts ofterrorism, acts of vandalism, hacking, cyber-terrorism and similar misconduct. We might not carry adequate business interruption insurance to compensate usfor losses that may occur from a system outage. Any system error or failure that causes interruption in availability of our product or an increase in responsetime could result in a loss of potential customers, which could have a material adverse effect on our business, financial condition and results of operations. Ifwe suffer sustained or repeated interruptions, then our products and services could be less attractive to our users and our business would be materially harmed. If we are unable to manage growth, our operations could be adversely affected. Our progress is expected to require the full utilization of our management, financial and other resources. Our ability to manage growth effectively will dependon our ability to improve and expand operations, including our financial and management information systems, and to recruit, train and manage personnel.There can be no absolute assurance that management will be able to manage growth effectively. If we do not properly manage the growth of our business, we may experience significant strains on our management and operations and disruptions in ourbusiness. Various risks arise when companies and industries grow quickly. If our business or industry grows too quickly, our ability to meet customer demandin a timely and efficient manner could be challenged. We may also experience development delays as we seek to meet increased demand for our products.Our failure to properly manage the growth that we or our industry might experience could negatively impact our ability to execute on our operating plan and,accordingly, could have an adverse impact on our business, our cash flow and results of operations, and our reputation with our current or potentialcustomers.Our business is subject to changing regulation of corporate governance and public disclosureBecause our common stock is publicly traded, we are subject to certain rules and regulations of federal and state entities charged with the protection ofinvestors and the oversight of companies whose securities are publicly traded. These entities have continued to develop additional regulations andrequirements in response to laws enacted by Congress, most notably the Sarbanes-Oxley Act of 2002. Complying with these new regulations has resulted in,and is likely to continue to result in, increased general & administrative costs and a diversion of management time and attention from revenue generating andother business activities to compliance activities. 10  Risks Relating to Our Securities If a market for our common stock does not develop, shareholders may be unable to sell their shares. Our common stock is quoted under the symbol “OPRX” on the OTCQB operated by OTC Markets Group, Inc., an electronic inter-dealer quotation mediumfor equity securities. We do not currently have an active trading market. There can be no assurance that an active and liquid trading market will develop or, ifdeveloped, that it will be sustained. Our securities are very thinly traded. Accordingly, it may be difficult to sell shares of our common stock without significantly depressing the value of thestock. Unless we are successful in developing continued investor interest in our stock, sales of our stock could continue to result in major fluctuations in theprice of the stock. Because we are subject to the “Penny Stock” rules, the level of trading activity in our stock may be reduced. The Securities and Exchange Commission has adopted regulations which generally define "penny stock" to be any listed, trading equity security that has amarket price less than $5.00 per share or an exercise price of less than $5.00 per share, subject to certain exemptions. The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from the rules, to deliver a standardized risk disclosure document that providesinformation about penny stocks and the risks in the penny stock market. The broker-dealer must also provide the customer with current bid and offerquotations for the penny stock, the compensation of the broker-dealer and its salesperson in the transaction, and monthly account statements showing themarket value of each penny stock held in the customer’s account. In addition, the penny stock rules generally require that prior to a transaction in a pennystock, the broker-dealer make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’swritten agreement to the transaction. These disclosure requirements may have the effect of reducing the level of trading activity in the secondary market for astock that becomes subject to the penny stock rules which may increase the difficulty Purchasers may experience in attempting to liquidate such securities. We do not expect to pay dividends in the foreseeable future. Any return on investment may be limited to the value of our common stock. We do not anticipate paying cash dividends on our common stock in the foreseeable future. The payment of dividends on our common stock will depend onearnings, financial condition and other business and economic factors affecting it at such time as the board of directors may consider relevant. If we do notpay dividends, our common stock may be less valuable because a return on your investment will occur only if our stock price appreciates. Provisions in the Nevada Revised Statutes and our Bylaws could make it very difficult for an investor to bring any legal actions against our directors orofficers for violations of their fiduciary duties or could require us to pay any amounts incurred by our directors or officers in any such actions. Members of our board of directors and our officers will have no liability for breaches of their fiduciary duty of care as a director or officer, except in limitedcircumstances, pursuant to provisions in the Nevada Revised Statutes and our Bylaws as authorized by the Nevada Revised Statutes. Specifically, Section78.138 of the Nevada Revised Statutes provides that a director or officer is not individually liable to the company or its shareholders or creditors for anydamages as a result of any act or failure to act in his or her capacity as a director or officer unless it is proven that (1) the director’s or officer’s act or failure toact constituted a breach of his or her fiduciary duties as a director or officer and (2) his or her breach of those duties involved intentional misconduct, fraud ora knowing violation of law. This provision is intended to afford directors and officers protection against and to limit their potential liability for monetarydamages resulting from suits alleging a breach of the duty of care by a director or officer. Accordingly, you may be unable to prevail in a legal action againstour directors or officers even if they have breached their fiduciary duty of care. In addition, our Bylaws allow us to indemnify our directors and officers fromand against any and all costs, charges and expenses resulting from their acting in such capacities with us. This means that if you were able to enforce anaction against our directors or officers, in all likelihood, we would be required to pay any expenses they incurred in defending the lawsuit and any judgmentor settlement they otherwise would be required to pay. Accordingly, our indemnification obligations could divert needed financial resources and mayadversely affect our business, financial condition, results of operations and cash flows, and adversely affect prevailing market prices for our common stock. 11  Item 2. Properties Currently, we do not own any real estate. Our principal executive offices are located at 400 Water Street, Suite 200, Rochester, Michigan, 48307. We initiallyentered into a 3 year lease for this 3,648 square foot facility, with a cost of $5,049.25 per month. We renewed that lease for a two year period on December 1,2014 for a monthly rental rate of $5,201.50. We believe that our properties are adequate for our current needs, but growth potential may require largerfacilities due to anticipated addition of personnel. We do not have any policies regarding investments in real estate, securities or other forms of property. Item 3. Legal Proceedings In September, 2014, we initiated litigation against Shadron Stastney, our previous CEO, in the U.S. District Court in the Eastern District of Michigan as aresult of a dispute related to his separation agreement. Mr. Stastney alleged damages related to the non-registration of shares that he was granted as part of hisseparation agreement signed in September 2013. Under the terms of the contract we are not obligated to register the shares and we deny any obligation to doso. We have requested declarative relief from the court and also requested an injunction to prevent Mr. Stastney from continuing to pursue his claims. Mr.Stastney has filed a counterclaim requesting damages in the amount of at least $450,000 related to the nonregistration of his shares. The parties are currentlyin the discovery process and a dispositive motion has been filed by Mr. Stastney. We are in the process of preparing our response to the motion. In March, 2015, we initiated litigation against LDM Group, LLC and PDR Network, LLC in the U.S. District Court in the Eastern District of Missouri relatedto the breach by LDM, and PDR as successor, of the settlement agreement signed February 28, 2014 to resolve previous litigation with LDM. LDM breachedits obligations under the settlement agreement including, but not limited to, not allowing us to distribute our eCoupon programs in the LDM network, notallowing us to distribute the LDM patient education programs, and not providing other information required under the settlement agreement. We are seekingenforcement of the settlement agreement and damages in an amount at least equal to the amounts paid to date to LDM under the settlement agreement, whichis in excess of $1.0 million, as well as damages for lost income and business value as a result of LDM’s breach of the agreement. In March, 2015, we also initiated litigation against PDR Network, LLC in the U.S. District Court in the District of New Jersey as a result of PDR’s breach ofthe Master Services Agreement between the parties requiring PDR to exclusively use our eCoupon solution. We assert that PDR’s acquisition of LDM and theuse of the LDM network to distribute coupons by PDR violates the agreement between the parties. We are seeking damages in an amount at least equal theamounts paid to date by us to LDM under the settlement agreement, which is in excess of $1.0 million, as well as damages for lost income and business valueas a result of PDR’s actions. In May, 2015, we filed an amended complaint in the Missouri case to consolidate the two cases and withdrew the case against PDR Networks in the U.S.District Court in the District of New Jersey, without prejudice. In July, 2015, the U.S. District Court for the Eastern District of Missouri dismissed the case,citing lack of Federal jurisdiction in the matter. We refiled the consolidated case against PDR Network and LDM group in State court in Missouri. Thedefendants filed a motion to dismissal of our claims except those for breach of contract. In January, the Court dismissed two of six claims asserted againstLDM and PDR but allowed the remainder of our claims to continue forward. The parties are currently engaged in in the discovery process. Item 4. Mine Safety Disclosures Not applicable. 12  PART II Item 5. Market for Registrant’s Common Equity and Related Stockholder Matters and Issuer Purchases of Equity Securities Market Information Our common stock is quoted under the symbol “OPRX” on the OTCQB operated by OTC Markets Group, Inc. Only a limited market exists for our securities.There is no assurance that a regular trading market will develop, or if developed, that it will be sustained. Therefore, a shareholder may be unable to resell hissecurities in our company. The following tables set forth the range of high and low prices for our common stock for the each of the periods indicated as reported by the OTCQB. Thesequotations reflect inter-dealer prices, without retail mark-up, mark-down or commission and may not necessarily represent actual transactions. Fiscal Year Ending December 31, 2014Quarter Ended High $ Low $ December 31, 2014 1.15 0.80 September 30, 2014 1.54 1.10 June 30, 2014 1.80 1.42 March 31, 2014 1.95 1.41 Fiscal Year Ending December 31, 2015Quarter Ended High $ Low $ December 31, 2015 1.34 1.10 September 30, 2015 1.28 0.76 June 30, 2015 1.73 0.81 March 31, 2015 1.59 0.98 Quarter Ended March 31, 2016 (through March 10, 2016) 1.24 $0.89 On March 10, 2016, the last sales price per share of our common stock was $0.95. Penny Stock The SEC has adopted rules that regulate broker-dealer practices in connection with transactions in penny stocks. Penny stocks are generally equity securitieswith a market price of less than $5.00, other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, providedthat current price and volume information with respect to transactions in such securities is provided by the exchange or system. The penny stock rules requirea broker-dealer, prior to a transaction in a penny stock, to deliver a standardized risk disclosure document prepared by the SEC, that: (a) contains adescription of the nature and level of risk in the market for penny stocks in both public offerings and secondary trading; (b) contains a description of thebroker's or dealer's duties to the customer and of the rights and remedies available to the customer with respect to a violation of such duties or otherrequirements of the securities laws; (c) contains a brief, clear, narrative description of a dealer market, including bid and ask prices for penny stocks and thesignificance of the spread between the bid and ask price; (d) contains a toll-free telephone number for inquiries on disciplinary actions; (e) defines significantterms in the disclosure document or in the conduct of trading in penny stocks; and (f) contains such other information and is in such form, includinglanguage, type size and format, as the SEC shall require by rule or regulation. The broker-dealer also must provide, prior to effecting any transaction in a penny stock, the customer with (a) bid and offer quotations for the penny stock;(b) the compensation of the broker-dealer and its salesperson in the transaction; (c) the number of shares to which such bid and ask prices apply, or othercomparable information relating to the depth and liquidity of the market for such stock; and (d) a monthly account statement showing the market value ofeach penny stock held in the customer's account. 13  In addition, the penny stock rules require that prior to a transaction in a penny stock not otherwise exempt from those rules, the broker-dealer must make aspecial written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser's written acknowledgment of thereceipt of a risk disclosure statement, a written agreement as to transactions involving penny stocks, and a signed and dated copy of a written suitabilitystatement. These disclosure requirements may have the effect of reducing the trading activity for our common stock. Therefore, stockholders may have difficulty sellingour securities. Holders of Our Common Stock As of March 10, 2016, we had 29,030,925 shares of our common stock issued and outstanding, held by approximately 325 shareholders of record at ourtransfer agent, with approximately 1,000 additional shareholders holding our shares in street name. Dividends We currently intend to retain future earnings for the operation of our business. We have never declared or paid cash dividends on our common stock, and wedo not anticipate paying any cash dividends in the foreseeable future. In the event that a dividend is declared, common stockholders on the record date are entitled to share ratably in any dividends that may be declared fromtime to time on the common stock by our board of directors from funds legally available. There are no restrictions in our articles of incorporation or bylaws that restrict us from declaring dividends. The Nevada Revised Statutes, however, doprohibit us from declaring dividends where, after giving effect to the distribution of the dividend: 1.We would not be able to pay our debts as they become due in the usual course of business; or 2.Our total assets would be less than the sum of our total liabilities, plus the amount that would be needed to satisfy the rights of shareholders whohave preferential rights superior to those receiving the distribution. Securities Authorized for Issuance under Equity Compensation Plans On June 13, 2013, our Board of Directors adopted the 2013 Equity Incentive Plan (the “Plan”). The purpose of the Plan is to attract and retain the bestavailable personnel for positions of substantial responsibility with us, to provide additional incentive to employees, directors and consultants, and topromote our success. Under the initial Plan, we were able to issue up to an aggregate total of 1,500,000 incentive or non-qualified options to purchase ourcommon stock, or stock awards. In March, 2016, the Board expanded the number of shares issuable under the plan to 4,000,000. 14  Equity Compensation Plans as of December 31, 2015 Equity CompensationPlans Not Approved bythe Shareholders Number ofSecurities tobe issued uponexerciseof outstandingoptions Weighted-averageexercise priceofoutstandingoptions Number ofSecuritiesremainingavailablefor futureissuance underequitycompensationplans (a) (b) (c) 2013 Equity Compensation Plan 1,085,000 $1.17 – Other Equity Compensation (includes options and warrants) 2,609,139 $1.54 – Total 3,709,583 $1.41 410,000 Recent Sales of Unregistered Securities The information set forth below relates to our issuances of securities without registration under the Securities Act of 1933 during the reporting period whichwere not previously included in a Quarterly Report on Form 10-Q or Current Report on Form 8-K. In December, 2015, we issued 12,500 shares of restricted common stock to our outside Directors as part of our director compensation package for servicesrendered in the fourth quarter of 2015. These securities were issued pursuant to Section 4(2) of the Securities Act and/or Rule 506 promulgated thereunder. The holders represented their intention toacquire the securities for investment only and not with a view towards distribution. The investors were given adequate information about us to make aninformed investment decision. We did not engage in any general solicitation or advertising. We directed our transfer agent to issue the stock certificates withthe appropriate restrictive legend affixed to the restricted stock. Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations Forward-Looking Statements Certain statements, other than purely historical information, including estimates, projections, statements relating to our business plans, objectives, andexpected operating results, and the assumptions upon which those statements are based, are “forward-looking statements.” These forward-looking statementsgenerally are identified by the words “believes,” “project,” “expects,” “anticipates,” “estimates,” “intends,” “strategy,” “plan,” “may,” “will,” “would,” “willbe,” “will continue,” “will likely result,” and similar expressions. Forward-looking statements are based on current expectations and assumptions that aresubject to risks and uncertainties which may cause actual results to differ materially from the forward-looking statements. Our ability to predict results or theactual effect of future plans or strategies is inherently uncertain. Factors which could have a material adverse effect on our operations and future prospects ona consolidated basis include, but are not limited to: changes in economic conditions, legislative/regulatory changes, availability of capital, interest rates,competition, and generally accepted accounting principles. These risks and uncertainties should also be considered in evaluating forward-looking statementsand undue reliance should not be placed on such statements. 15  Results of Operations for the Years Ended December 31, 2015 and 2014 Revenues Our total revenue reported for the year ended December 31, 2015 was approximately $7.2 million, an increase of 11% from the year ended December 31,2014. This increased revenue resulted from increases in all major revenue categories including setup fees, reporting fees, and e-Coupon distributions andresulted from both increased pharmaceutical brands being promoted and expanded distribution channels. We expect continued revenue increases in 2016. Because the pharmaceutical industry is dominated by large companies with multiple brands, our revenue is concentrated in a relatively small number ofcompanies. We have approximately 25 pharmaceutical companies as customers and we received approximately 52% of our revenue in the year endedDecember 31, 2015 from our largest 5 customers, with approximately 20% of revenue from our largest customer. During the year ended December 31, 2014,approximately 64% of revenue came from our 5 largest customers, with 20% from our largest customer. While we are still dependent on major customers, asour customer base expands, we are becoming less dependent on any one customer. Cost of Sales Our total cost of sales, composed of revenue share expense, increased in the year ended December 31, 2015, over the year ended December 31, 2014 as aresult of the revenue increases. In addition, revenue share expense as a percentage of revenue in 2015 increased over 2014 from approximately 49.5% in theyear ended December 31, 2014 to approximately 50.1% in the year ended December 31, 2015. These increases in revenue share expense as a percentage of revenue result from a combination of factors, including product mix whereby a larger percentageof overall revenues are subject to revenue share. We expect revenue share expense as a percentage of revenue in 2016 to continue at levels similar to, orgreater than, that of 2015 as revenues subject to revenue share expense continues to increase as a percentage of our overall revenues. In addition, ourcomarketing agreement with WPP requires us to pay revenue share to WPP agencies on new brands secured for us by those agencies. If we successfullyexpand revenue through the WPP relationship, our revenue share percentage will increase. Operating Expenses Operating expenses decreased to approximately $4.2 million for the year ended December 31, 2015 from approximately $4.3 million for the year endedDecember 31, 2014, a decrease of approximately 3%. The detail by major category is reflected in the table below. Years Ended December 31 2015 2014 Salaries, Wages, & Benefits $1,788,471 $1,477,450 Professional Fees 397,566 242,169 Board Compensation 50,000 19,565 Investor Relations 80,618 110,998 Consultants 66,985 72,487 Advertising and Promotion 47,927 87,201 Depreciation and Amortization 333,950 264,340 Development and Maintenance 290,371 189,566 Exclusivity Fee 250,000 - Office, Facility, and other 151,826 140,101 Travel 157,062 131,637 Subtotal 3,614,776 2,735,514 Stock-based compensation 581,106 1,172,242 Lawsuit settlement - 400,000 Total Operating Expense $4,195,882 $4,307,756 16  The main reasons for the overall decrease in operating expenses in 2015 are the substantial decrease in stock based compensation from 2014 to 2015 and theabsence of a lawsuit settlement in 2015. Ignoring those items, operating expenses increased approximately 32% as a result of building a solid base for futuregrowth. Within the remaining operating expenses, there were a variety of increases. Salaries, wages and benefits increased as a result of additional staff in 2015, aswell as bonuses to executive officers totaling $195,000. We expect additional increases in compensation in 2016 as we hire additional high-level staff, aswell as the impact of a full year of 2015 hires and the payout and severance benefits we are required to pay to our prior CEO. Professional fees increased as aresult of the litigation in process, primarily related to the PDR/LDM lawsuit. We expect a continued increase in professional fees in 2016 as a result ofincreased activity on our litigation. Advertising and promotion increased as a result of our sponsorship of e-Coupon conferences. Development andmaintenance increased as a result of expansion of our system capacity and capabilities and the move to a more robust Oracle database. Exclusivity fees of$250,000 in 2015 resulted from the initial payment related to the Allscripts Touchworks integration. An additional $650,000 is due under the AllscriptsTouchworks agreement when e-Coupon functionality becomes widely available within the Touchworks platform, which is expected to be in early 2017. Net Loss We finished the year ended December 31, 2015 with a loss of approximately $600,000, as compared to a loss of approximately $1.0 million during the yearended December 31, 2014. The reasons for specific components are discussed above. Overall, we had an increase in revenue and resulting gross margin aswell as decreased operating expenses. In addition, the loss in both periods included noncash items. We had approximately $600,000 of stock basedcompensation and $335,000 of depreciation and amortization in 2015, and approximately $1.2 million related to stock based compensation andapproximately $265,000 of depreciation and amortization in 2014. Excluding noncash expenses, we would have been profitable in both years. In addition,ignoring working capital changes, we had positive cash flow from operations in both years - approximately $325,000 during the year ended December 31,2015 and approximately $400,000 during the year ended December 31, 2014. 17  Quarterly Financial Information Following is our quarterly operating results for 2015 for information purposes. First Second Third Fourth Total Quarter Quarter Quarter Quarter Year Revenues $1,487,553 $1,705,457 $2,007,409 $2,020,259 $7,220,678 Revenue Share Expense 756,440 882,327 1,044,415 929,020 3,622,203 Gross Profit 731,113 823,130 962,994 1,081,239 3,598,475 Operating Expenses 842,610 980,659 875,425 1,497,188 4,195,882 Income (Loss) from Operations (111,497) (157,529) 87,569 (415,949) (597,407) Other income 296 304 368 1,299 2,267 Loss before Taxes (111,201) (157,225) 87,937 (414,650) (595,140) Provision for Taxes -0- -0- -0- -0- -0- Net Income (Loss) (111,201) (157,225) 87,937 (414,650) (595,140) Loss per share Basic and Diluted (0.00) (0.01) 0.00 (0.01 (0.02) Liquidity and Capital Resources As of December 31, 2015, we had total current assets of approximately $11.1 million, compared with current liabilities of approximately $3.4 million,resulting in working capital of approximately $6.7 million and a current ratio of approximately 3.3 to 1. This significant improvement over the workingcapital balance of approximately $3.2 million and the current ratio of 2.3 to 1 at December 31, 2014 is largely a result of our financing transaction with WPP.We are currently generating positive cash flow from operations and we expect our working capital balance to continue to improve in future quarters. Our operating activities generated approximately $500,000 in the year ended December 31, 2015 as comparted with approximately $50,000 used byoperating activities in the year ended December 31, 2014. The positive cash flow from operations in the year ended December 31, 2015 resulted from positivecash flow from operations prior to working capital items of approximately $350,000 and approximately $250,000 of working capital improvements. Weexpect to have positive cash flow from operations in future quarters in 2016, however severance payments due at the end of March 2016, may make thatunlikely in Q1. We used approximately $400,000 in investing activities in the year ended December 31, 2014 compared with about $100,000 in the year ended December31, 2015. These investment activities relate to improvements being implemented in our SampleMD website, as well as protection and expansion of our patentportfolio. These items both represent important components of our business strategy moving forward. The 2014 was significantly higher as a result of thelaunch of our upgraded SampleMD 2.0 platform in early 2014, as well as the initial work on our migration to Oracle Software started in 2014 and completedin 2015. 18  Financing activities provided approximately $4.3 million in the year ended December 31, 2015, resulting from the strategic investment of approximately$4.7 million by WPP, net of costs associated with the investment. Financing activities provided approximately $2.8 million during the year ended December31, 2014. This results from a $10 million equity raise in March 2014, partially offset by costs of the raise and redemption of all the common stock, preferredstock, and warrants held by a major shareholder that significantly reduced the potential fully diluted shares count, even when considering the new equityissued. With the financing and cash on hand, we have sufficient cash to operate our business for more than the next twelve months and we do not anticipatethe need to raise additional equity for operating purposes. Off Balance Sheet Arrangements As of December 31, 2015, there were no off balance sheet arrangements. Critical Accounting Policies A “critical accounting policy” is one which is both important to the portrayal of a company’s financial condition and results, and requires management’smost difficult, subjective or complex judgments, often as a result of the need to make estimates about the effect of matters that are inherently uncertain. Our accounting policies are discussed in detail in the footnotes to our financial statements included in this Annual Report on Form 10-K for the year endedDecember 31, 2015, however we consider our critical accounting policies to be those related to determining the amount of revenue to be billed, the timing ofrevenue recognition, calculation of revenue share expense, stock-based compensation, capitalization and related amortization of intangible assets, andimpairment of assets. Recently Issued Accounting Pronouncements We do not expect the adoption of recently issued accounting pronouncements to have a significant impact on our results of operation, financial position orcash flow. 19  Item 8. Financial Statements and Supplementary Data Index to Financial Statements Required by Article 8 of Regulation S-X: Audited Financial Statements: F-1Report of Independent Registered Public Accounting Firm; F-2Consolidated Balance Sheets as of December 31, 2015 and 2014; F-3Consolidated Statements of Operations for the years ended December 31, 2015 and 2014; F-4Consolidated Statement of Stockholders’ Equity for the year ended December 31, 2014; Consolidated Statement of Stockholders’ Equity for the year ended December 31, 2015; F-5Consolidated Statements of Cash Flows for the years ended December 31, 2015 and 2014; and F-6Notes to Consolidated Financial Statements. 20  KLJ & Associates, LLP 5201 Eden Ave.Suite 300Edina, MN 55436Office: 630-277-2330Fax: 763-592-8238 REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM Board of DirectorsOptimizeRx CorporationRochester, MI To Whom It May Concern: We have audited the accompanying consolidated balance sheets of OptimizeRx Corporation as of December 31, 2015 and 2014, and the related consolidatedstatements of operations, shareholders' equity (deficit), and cash flows for the years then ended. These consolidated financial statements are the responsibilityof the Company's management. Our responsibility is to express an opinion on these consolidated financial statements based on our audits. We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require thatwe plan and perform the audit to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement. TheCompany is not required to have, nor were we engaged to perform, an audit of its internal control over financial reporting. Our audits included considerationof internal control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances, but not for the purpose ofexpressing an opinion on the effectiveness of the Company’s internal control over financial reporting. Accordingly, we express no such opinion. An auditalso includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principlesused and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide areasonable basis for our opinion. In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of OptimizeRxCorporation as of December 31, 2015 and 2014 and the results of their operations and their cash flows for years ended December 31, 2015 and 2014, inconformity with U.S. generally accepted accounting principles. Sincerely, /s/ KLJ & Associates, LLP KLJ & Associates, LLP Edina, MN March 15, 2016 F-1 OPTIMIZERx CORPORATIONConsolidated Balance Sheets as ofDecember 31, 2015 and 2014 December 31, December 31, 2015 2014 ASSETS Current Assets Cash and cash equivalents $8,207,565 $3,446,973 Accounts receivable 2,847,450 2,100,381 Prepaid expenses 70,623 28,093 Total Current Assets 11,125,638 5,575,447 Property and equipment, net 10,239 12,813 Other Assets Patent rights, net 832,884 930,854 Web development costs, net 340,470 504,643 Security deposit 5,049 5,049 Total Other Assets 1,178,403 1,440,546 TOTAL ASSETS $12,314,280 $7,028,806 LIABILITIES AND STOCKHOLDERS' EQUITY Current Liabilities Accounts payable - trade $212,191 $200,372 Accounts payable - related party 570,000 570,000 Accrued expenses 6,983 25,459 Revenue share payable 2,355,608 1,502,761 Deferred revenue 227,002 120,130 Total Liabilities 3,371,784 2,418,722 Stockholders' Equity Preferred stock, $.001 par value, 10,000,000 shares authorized, no issued and outstanding at December 31, 2015and 2014, -0- -0- Common stock, $.001 par value, 500,000,000 shares authorized, 29,030,925 and 22,867,319 shares issued andoutstanding at December 31, 2015 and 2014, respectively 29,031 22,867 Stock warrants 2,329,508 2,153,295 Additional paid-in-capital 32,185,499 27,595,609 Stock Payable 1,132,148 963,063 Deferred stock compensation (13,800) -0-)Accumulated deficit (26,719,890) (26,124,750)Total Stockholders' Equity 8,942,496 4,610,084 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $12,314,280 $7,028,806 The accompanying notes are an integral part of these financial statements. F-2 OPTIMIZERx CORPORATIONConsolidated Statements of Operations for the YearsEnded December 31, 2015 and 2014 For the For the year ended year ended December 31, December 31, 2015 2014 NET REVENUE $7,220,678 $6,502,962 REVENUE SHARE EXPENSE 3,622,203 3,221,534 GROSS MARGIN 3,598,475 3,281,428 EXPENSES Operating expenses Stock-based compensation 581,106 1,172,242 Depreciation and amortization 333,950 264,340 Lawsuit settlement -0- 400,000 Other operating expenses 3,280,826 2,471,174 Total Operating expenses 4,195,882 4,307,756 LOSS FROM OPERATIONS (597,407) (1,026,328)OTHER INCOME Interest income 2,267 935 Interest expense -0- -0- TOTAL OTHER INCOME 2,267 935 LOSS BEFORE PROVISION FOR INCOME TAXES (595,140) (1,025,393)PROVISION FOR INCOME TAXES -0- -0- NET LOSS $(595,140) $(1,025,393)WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING: BASIC 24,562,438 22,382,415 NET LOSS PER SHARE: BASIC (no separate per share amount shown for diluted because loss is antidilutive) $(0.02) $(0.04) The accompanying notes are an integral part of these financial statements. F-3 OPTIMIZERx CORPORATIONConsolidated Statement of Stockholders’ Equity for the YearEnded December 31, 2014 PreferredStock Preferred Stock Common Stock Common Stock Stock AdditionalPaid-in Stock Deferred Stock Accumulated TotalStockholders’ Shares Amount Shares Amount Warrants Capital Payable Compensation Deficit Equity Balance,December 31,2013 65 $-0- 14,817,496 $14,817 $18,148,049 $8,875,155 $-0- $(270,462) $(25,099,357) $1,668,202 Issuance ofstock options: toemployees 272,804 272,804 toconsultants 16,935 (16,935) -0- Issuance ofcommonstock: for services 167,065 167 26,812 14,688 41,667 for cash 8,333,333 8,333 8,408,699 378,000 8,795,032 for warrantexercise 445,765 446 (694,133) 693,687 -0- Issue warrantsfor equityraise 1,110,211 (1,110,211) -0- Issue stockrights toofficers 570,375 570,375 Reclassifyexpired andredeemedwarrants (16,410,832) 16,410,832 -0- Expenseconsultingservices 287,397 287,397 Redeemshares forcash (65) -0- (896,340) (896) (5,999,104) (6,000,000)Net loss forthe year (1,025,393) (1,025,393)Balance,December 31,2014 -0- $-0- 22,867,319 $22,867 $2,153,295 $27,595,609 $963,063 $-0- $(26,124,750) $4,610,084 The accompanying notes are an integral part of these financial statements. F-4 OPTIMIZERx CORPORATIONConsolidated Statement of Stockholders’ Equity for the YearEnded December 31, 2015 PreferredStock Preferred Stock Common Stock Common Stock Stock AdditionalPaid-in Stock Deferred Stock Accumulated TotalStockholders’ Shares Amount Shares Amount Warrants Capital Payable Compensation Deficit Equity Balance,December 31,2014 -0- $-0- 22,867,319 $22,867 $2,153,295 $27,595,609 $963,083 $-0- $(26,124,750) $4,610,084 Issuance ofstock optionsto employees 253,358 253,358 Issuance ofcommonstock: for services 152,500 153 172,310 (14,688) (97,650) 60,125 for cash 6,011,106 6,011 176,213 4,164,222 4,346,446 Issue stockrights toofficers 183,773 183,773 Expenseconsultingservices 83,850 83,850 Net loss forthe year (595,140) (595,140)Balance,December 31,2015 -0- $-0- 29,030,925 $29,031 $2,329,508 $32,185,499 $1,132,168 $(13,800) $(26,719,890) $8,942,496 The accompanying notes are an integral part of these financial statements. F-5 OPTIMIZERx CORPORATIONConsolidated Statements of Cash Flows for the YearsEnded December 31, 2015 and 2014 For the For the year ended year ended December 31, December 31, 2015 2014 CASH FLOWS FROM OPERATING ACTIVITIES: Net loss for the period $(595,140) $(1,025,393)Adjustments to reconcile net loss to net cash provided by operating activities: Depreciation and amortization 333,950 264,340 Loss on disposal of assets 31,731 3,295 Stock options issued for services 253,358 272,804 Stock-based compensation 327,748 899,438 Changes in: Accounts receivable (747,069) (588,672)Prepaid expenses (42,530) (16,322)Accounts payable 11,819 11,633 Revenue share payable 852,847 215,210 Accrued expenses (18,476) 13,459 Deferred revenue 106,872 (106,142)NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES 515,110 (56,350)CASH FLOWS FROM INVESTING ACTIVITIES: Purchases of property and equipment (2,046) (6,984)Patent rights (1,519) (110,551)Web development costs (97,399) (292,417)NET CASH USED IN INVESTING ACTIVITIES (100,964) (409,952)CASH FLOWS FROM FINANCING ACTIVITIES: Proceeds from issuance of common stock 4,346,446 8,795,032 Redemption of common and preferred stock -0- (6,000,000)NET CASH PROVIDED BY FINANCING ACTIVITIES 4,346,446 2,795,032 NET INCREASE IN CASH AND CASH EQUIVALENTS 4,760,592 2,328,730 CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD 3,446,973 1,118,243 CASH AND CASH EQUIVALENTS - END OF PERIOD $8,207,565 $3,446,973 SUPPLEMENTAL CASH FLOW INFORMATION: Cash paid for interest $-0- $-0- Cash paid for income taxes $-0- $-0- SUPPLEMENTAL DISCLOSURE OF NONCASH INVESTING AND FINANCING ACTIVITIES: Common stock issued for future services $-0- $-0- The accompanying notes are an integral part of these financial statements. F-6 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 1 – NATURE OF BUSINESS OptimizeRx Corporation is a technology solutions company targeting the healthcare industry. Our objective is to bring better access to better healthcarethrough connecting patients, physicians and pharmaceutical manufacturers through technology. Originally defined as a marketing and advertising companythrough our consumer website, we have matured into a technology solutions provider with our direct to physician solution, SampleMD. SampleMD allowsphysicians to search, print and send available sample trial vouchers and/or co-pay coupons on behalf of their patients. The SampleMD solution is integratedinto the physician’s ePrescribing or Electronic Health Record applications, but can also be a stand-alone desktop application. OptimizeRx solutions providepharmaceutical manufacturers a direct to physician channel for communicating and promoting their products. It allows healthcare providers a means toprovide sampling and coupons without having to physically store samples on site, and it provides better access and affordability to patients. The company was originally formed as Optimizer Systems, LLC in the State of Michigan on January 31, 2006. It converted its form to a corporation onOctober 22, 2007 and changed its name to OptimizeRx Corporation. On April 14, 2008, RFID, Ltd., a Colorado corporation, consummated a reverse mergerby entering into a share exchange agreement with the stockholders of OptimizeRx Corporation, pursuant to which the stockholders of OptimizeRxCorporation exchanged all of the issued and outstanding capital stock of OptimizeRx Corporation for 1,256,958 shares of common stock of RFID, Ltd.,representing 100% of the outstanding capital stock of RFID, Ltd. As of April 30, 2008, RFID’s officers and directors resigned their positions and RFIDchanged its business to OptimizeRx’s business. On April 15, 2008, RFID, Ltd.’s corporate name was changed to OptimizeRx Corporation. On September 4,2008, a migratory merger was completed, thereby changing the state of incorporation from Colorado to Nevada, resulting in the current corporate structure, inwhich OptimizeRx Corporation, a Nevada corporation, is the parent corporation, and OptimizeRx Corporation, a Michigan corporation, is its wholly-ownedsubsidiary (together, "OptimizeRx" and "the Company"). NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Basis of PresentationThe financial statements of the Company have been prepared in accordance with generally accepted accounting principles in the United States of Americaand are presented in US dollars. Accounting BasisThe Company uses the accrual basis of accounting and accounting principles generally accepted in the United States of America (“GAAP” accounting). TheCompany has adopted a December 31 fiscal year-end. Principles of ConsolidationThe financial statements reflect the consolidated results of OptimizeRx Corporation (a Nevada corporation) and its wholly owned subsidiary, OptimizeRxCorporation (a Michigan corporation). All material inter-company transactions have been eliminated in the consolidation. Cash and Cash EquivalentsFor purposes of the accompanying financial statements, the Company considers all highly liquid instruments with an initial maturity of three months or lessto be cash equivalents. F-7 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) Fair Value of Financial InstrumentsThe fair value of cash, accounts receivable, prepaid expenses, accounts payable, accounts payable – related party, accrued expenses and deferred revenueapproximates the carrying amount of these financial instruments due to their short-term nature. Fair value is defined as the price that would be received upon sale of an asset or paid upon transfer of a liability in an orderly transaction between marketparticipants at the measurement date and in the principal or most advantageous market for that asset or liability. The fair value should be calculated based onassumptions that market participants would use in pricing the asset or liability, not on assumptions specific to the entity. In addition, the fair value ofliabilities should include consideration of non-performance risk including our own credit risk. In addition to defining fair value, the disclosure requirements around fair value establish a fair value hierarchy for valuation inputs, which is expanded. Thehierarchy prioritizes the inputs into three levels based on the extent to which inputs used in measuring fair value are observable in the market. Each fair valuemeasurement is reported in one of the three levels, which is determined by the lowest level input that is significant to the fair value measurement in itsentirety. These levels are: Level 1 – inputs are based upon unadjusted quoted prices for identical instruments traded in active markets. Level 2 – inputs are based upon significant observable inputs other than quoted prices included in Level 1, such as quoted prices for identical or similarinstruments in markets that are not active, and model-based valuation techniques for which all significant assumptions are observable in the market or can becorroborated by observable market data for substantially the full term of the assets or liabilities. Level 3 – inputs are generally unobservable and typically reflect management’s estimates of assumptions that market participants would use in pricing theasset or liability. The fair values are therefore determined using model-based techniques that include option pricing models, discounted cash flow models,and similar techniques. The Company’s stock options and warrants are valued using level 3 inputs. The carrying value of the Company’s financial assets and liabilities, which consist of cash, accounts receivable, prepaid expenses, patent rights, webdevelopment costs, accounts payable, accounts payable – related party, accrued expenses and deferred revenue, are valued using level 1 inputs. TheCompany believes that the recorded values approximate their fair value due to the short maturity of such instruments. Unless otherwise noted, it ismanagement’s opinion that the Company is not exposed to significant interest, exchange or credit risks arising from these financial instruments. Accounts Receivable and Allowance for Doubtful AccountsAccounts receivable are reported at realizable value, net of allowances for doubtful accounts, which is estimated and recorded in the period the relatedrevenue is recorded. The Company has a standardized approach to estimate and review the collectability of its receivables based on a number of factors,including the period they have been outstanding. Historical collection and payer reimbursement experience is an integral part of the estimation processrelated to allowances for doubtful accounts. In addition, the Company regularly assesses the state of its billing operations in order to identify issues, whichmay impact the collectability of these receivables or reserve estimates. Because the Company’s customers are primarily large well-capitalized companies,historically there has been very little bad debt expense. Bad debt expense was $0 for each of the years ended December 31, 2015 and 2014. The allowance fordoubtful accounts was $0 as of both December 31, 2015 and 2014. F-8 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) Property and EquipmentCapital assets are being depreciated over their estimated useful lives of three to seven years using the straight-line method of depreciation for book purposes. Revenue Recognition and Revenue Share ExpenseRevenue is recognized when it is earned. Revenues are primarily generated from our content delivery activities in which we deliver eCoupons and eVouchersthrough a distribution network of ePrescribers and Electronic Health Record technology providers (channel partners), or from reselling services thatcomplement our business for other of our partners. We recognize setup fees that are required for integrating client offerings and campaigns into our rule-based content delivery system and network uponcompletion of the setup when the client’s campaign is ready to launch within our system. As the eCoupons and or eVouchers are distributed through ourplatform and network of channel partners (a transaction), these transactions are recorded and revenue is recognized at the time of distribution. Revenue fortransactions can be realized based on a price per distribution, a price per redemption, or as a flat fee over a period of time, depending on the client contract.Additionally, the Company also recognizes revenue for providing program performance reporting and maintenance, either by the Company directlydelivering reports or by providing access to its online reporting portal that the client can utilize. These fees are charged monthly and recognized as recurringmonthly revenue. In some instances, we also resell products and or services that are available through our channel partners, and that are complementary to our core business andclient base. In these instances, net revenue is recognized based on the commission based revenue split that the Company receives. Based on the volume of transactions that are delivered through our channel partner network, we provide a revenue share to compensate the partner for theirpromotion of the campaign. Revenue shares are a negotiated percentage of the transaction fees and can also be specific to special considerations andcampaigns. In addition, we pay revenue share to PDR/LDM as a result of a 2014 legal settlement in an amount equal to the greater of 10% of eCoupondistribution revenues generated or $0.37 per eCoupon distributed. The contractual amount due to our channel partners is recorded as an expense at the timethe eCoupon is distributed. Income TaxesIncome taxes are computed using the asset and liability method. Under the asset and liability method, deferred income tax assets and liabilities aredetermined based on the differences between the financial reporting and tax basis of assets and liabilities and are measured using the currently enacted taxrates and laws. A valuation allowance is provided for the amount of deferred tax assets that, based on available evidence, are not expected to be realized. Use of EstimatesThe preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates andassumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues andexpenses during the reporting period. Estimates and assumptions have been made in determining the carrying value of assets, depreciable and amortizablelives of tangible and intangible assets, the carrying value of liabilities, the amount of revenue to be billed, and the timing of revenue recognition and relatedrevenue share expenses. Actual results could differ from these estimates. Concentration of Credit RisksThe Company maintains its cash and cash equivalents in bank deposit accounts, which, at times, may exceed federally insured limits. The Company has notexperienced any losses in such accounts; however, amounts in excess of the federally insured limit may be at risk if the bank experiences financialdifficulties. F-9 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) Research and DevelopmentThe Company expenses research and development expenses as incurred. Our research efforts are focused on understanding the market dynamics that have thepotential to affect the business and increase revenue in both the short and long term. Our primary goal is to increase revenue by helping patients better affordand access the medicines their doctors prescribe, as well as other healthcare products and services they need. Based on this, the Company continually seeksways to improve its technology to enhance user experiences, and to develop new services and solutions for its customers. Share-based PaymentsThe Company uses the fair value method to account for stock-based compensation. The fair value of the equity instrument is charged directly tocompensation expense and additional paid-in capital over the period during which services are rendered. The fair value of each award is estimated on the dateof each grant. For restricted stock, the fair market value is based on the market value of the stock granted on the date of the grant. For options, it is estimatedusing the Black=Scholes option pricing model that uses the assumptions noted in the following table. Estimated volatilities are based on the historicalvolatility of the Company’s stock over the same period as the expected term of the options. The expected term of options granted represents the period oftime that options granted are expected to be outstanding. The Company uses historical data to estimate option exercise behavior and to determine this term.The risk free rate used is based on the U.S. Treasury yield curve in effect at the time of the grant using a time period equal to the expected option term. TheCompany has never paid dividends and does not expect to pay any dividends in the future. 2015 2014 Expected dividend yield 0% 0%Risk free interest rate 0.24% - 0.93% 0.90% - 1.44% Expected option term 2.5 - 3.5 years 3.5 years Turnover/forfeiture rate 0% 0%Expected volatility 67% - 85% 117% - 138% The Black-Scholes option valuation model and other existing models were developed for use in estimating the fair value of traded options that have novesting restrictions and are fully transferable. These option valuation models require the input of, and are highly sensitive to, subjective assumptionsincluding the expected stock price volatility. OptimizerRx’s stock options have characteristics significantly different from those of traded options, andchanges in the subjective input assumptions could materially affect the fair value estimate. Loss Per Common and Common Equivalent ShareThe computation of basic earnings per common share is computed using the weighted average number of common shares outstanding during the year. Thecomputation of diluted earnings per common share is based on the weighted average number of shares outstanding during the year plus common stockequivalents, which would arise from the exercise of warrants outstanding using the treasury stock method and the average market price per share during theyear. Options, warrants and convertible preferred stock have not been included in the diluted earnings per share calculation for either year since their effect isanti-dilutive in all years presented. F-10 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED) Impairment of Long-Lived AssetsThe Company continually monitors events and changes in circumstances that could indicate carrying amounts of long-lived assets may not be recoverable.When such events or changes in circumstances are present, the Company assesses the recoverability of long-lived assets by determining whether the carryingvalue of such assets will be recovered through undiscounted expected future cash flows. If the total of the future cash flows is less than the carrying amount ofthose assets, the Company recognizes an impairment loss based on the excess of the carrying amount over the fair value of the assets. Assets to be disposed ofare reported at the lower of the carrying amount or the fair value less costs to sell. Recently Issued Accounting GuidanceThe Company does not expect the adoption of recently issued accounting pronouncements to have a significant impact on the Company’s results ofoperations, financial position or cash flow. NOTE 3 – PREPAID EXPENSES Prepaid expenses consisted of the following as of December 31, 2015 and 2014: 2015 2014 Insurance $30,623 $18,093 Rent -0- -0- Legal 40,000 10,000 Total prepaid expenses $70,623 $28,093 NOTE 4 – PROPERTY AND EQUIPMENT The Company owned equipment recorded at cost which consisted of the following as of December 31, 2015 and 2014: 2015 2014 Computer equipment $21,565 $19,519 Furniture and fixtures 11,088 11,088 Subtotal 32,653 30,607 Accumulated depreciation (22,414) (17,794)Property and equipment, net $10,239 $12,813 Depreciation expense was $4,620 and $5,933 for the years ended December 31, 2015 and 2014, respectively. F-11 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 5 – WEB-BASED TECHNOLOGY The Company has capitalized costs in developing its web-based technology, which consisted of the following as of December 31, 2015 and 2014: 2015 2014 OptimizeRx web-based technology $154,133 $154,133 SampleMD web-based technology 602,517 602,517 SampleMD 2.0 web-based technology 537,877 440,477 Subtotal, web-based technology 1,294,527 1,197,127 Accumulated amortization (954,057) (692,484)Web-based technology, net $340,470 $504,643 Amortization is recorded using the straight-line method over a period of up to five years. During 2014, the Company launched its SampleMD 2.0 web-basedtechnology. All remaining carrying value at December 31, 2015 relates to the SampleMD 2.0 web-based technology. Amortization expense for the web-basedtechnology costs was $261,572 and $192,760 for the years ended December 31, 2015 and 2014, respectively. NOTE 6 – PATENT AND TRADEMARKS On April 26, 2010, the Company acquired the technical contributions and assignment of all exclusive rights to and for a key patent from an officer andshareholder in exchange for 300,000 shares of common stock to be granted at the discretion of the seller and 200,000 stock options, which expired in April2015, that were valued at $360,000. The shares were valued on the grant date at $570,000 and have been recorded as a payable to the related party. The Company has capitalized costs in purchasing and defending its patent, which consisted of the following as of December 31, 2015 and 2014: 2015 2014 Patent rights and intangible assets $930,000 $930,000 Patent defense costs 172,457 170,937 New patents and trademarks 58,469 90,202 Accumulated amortization (328,042) (260,285)Patent rights and intangible assets, net $832,884 $930,854 The Company began amortizing the patent, using the straight-line method over the estimated useful life of 17 years, once it was put into service in July 2010.In 2013, the Company began incurring costs related to defense of the patent. These costs have been capitalized and will be amortized using the straight-linemethod over the remaining useful life of the original patent. Amortization expense was $67,758 and $65,647 for the years ended December 31, 2015 and2014, respectively. F-12 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 7 – DEFERRED REVENUE The Company has several signed contracts with customers for the distribution of coupons, or other services, which include payment in advance. Thepayments are not recorded as revenue until the revenue is earned under its revenue recognition policy discussed in Note 2. Deferred revenue was $227,002and $120,130 as of December 31, 2015 and 2014, respectively. NOTE 8 – RELATED PARTY TRANSACTIONS During the year ended December 31, 2010, the Company acquired the technical contributions and assignment of all exclusive rights to and for theSampleMD patent in process at the time from an officer and shareholder in exchange for 300,000 shares of common stock to be granted at the discretion ofthe seller and 200,000 stock options, which expired in April 2015, that were valued at $360,000. The shares were valued on the grant date at $570,000 andhave been recorded as a payable to the related party. During the year ended December 31, 2015, WPP made a strategic investment in the Company and is a shareholder that owns approximately 20% of the sharesof the Company. During 2015, we had billings of $420,503 to agencies that are part of the WPP group and recognized revenue of $178,855 related to thosebillings. As of December 31, 2015, we have receivables included in trade receivables on the balance sheet of $381,125 from WPP agencies and amounts dueto WPP agencies included in revenue share payable of $37,803 as of December 31, 2015. NOTE 9 – COMMON STOCK The Company has 500,000,000 shares of common stock, $.001 par value per share, authorized as of December 31, 2015. There were 29,030,925 and22,867,319 shares of common stock issued and outstanding at December 31, 2015 and 2014, respectively. In September, 2015, we entered into a securities purchase agreement pursuant to which we sold 6,011,106 shares of our common stock for $0.7875 per share,or gross proceeds of $4,733,746. The shares were issue to a subsidiary of WPP, the world’s largest marketing services company, as part of a strategicinvestment by WPP. Placement agents in the offering received commissions and expenses of $387,300, or approximately 8.2% of the gross proceeds. The netproceeds received were $4,346,446. Placement agents also received warrants to purchase up to 240,444 shares of our common stock with an exercise price of$0.7875 per share and a term of 5 years. The warrants were valued at $176,213 and have been recorded as equity issuance costs. In 2014, the Company adopted a Director Compensation plan covering its independent non-employee Directors. A total of 50,000 shares, valued at $60,125,were granted and issued in 2015 in connection with this compensation plan. A total of 19,565 shares were granted in 2014 with a total value of $23,166. Atotal of 7,065 of these shares were issued in 2014 and the remaining 12,500 shares were included in stock payable at December 31, 2014 and issued inJanuary 2015. In February, 2015, we entered into a capital markets advisory agreement covering a one-year period, which called for 90,000 shares of common stock to beissued as compensation. These shares were valued at $112,500 and were amortized to expense over the period of service. 45,000 of these shares were issued inMarch 2015. The agreement was terminated in July 2015, effective in August, and the remaining 45,000 shares were not issued. The total expense recognizedwas $56,250. In June, 2015, we agreed to grant 197,605 fully vested shares of our common stock to two executive officers as bonuses. These shares have not been issued,but are recorded as stock payable and can be requested by the officers at any time. F-13 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 9 – COMMON STOCK (CONTINUED) In September, 2015 we entered into a new capital markets advisory agreement covering a one-year period, which called for 90,000 shares of common stock tobe issued as compensation. The first 45,000 shares were issued in September 2015 and valued at $41,400. These shares are being amortized over a six-monthperiod. The agreement was cancelled in February 2016 and the remaining 45,000 shares will not be issued. In March 2014, the Company entered into a securities purchase agreement, pursuant to which the Company sold 8,333,333 shares of the Company’s commonstock for $1.20 per share, or gross proceeds of $10,000,000. Placement agents in the offering received commissions equal to approximately 9.7% of gross proceeds, for an aggregate commission of approximately$970,000, including reimbursements for their reasonable out of pocket expenses. Placement agents also received warrants to purchase up to 804,139 sharesof the Company's common stock with an exercise price of $1.20 per share and a term of 5 years. The warrants were valued at $1,110,211, have been recordedas equity issuance costs, and were registered on a registration statement dated May 28, 2014. In addition to the warrants to placement agents, the Companyalso paid cash bonuses of $240,000 to three executive officers, agreed to issue 200,000 shares to three executive officers, and issued 150,000 shares to aconsultant, in connection with the equity raise. The stock was valued based on the fair market value on the grant date, which was $630,000 in total. Theseamounts have been recorded as equity issuance costs, resulting in total equity issuance costs of $2.95 million. The 200,000 shares for the three executiveofficers have not been issued, but are recorded as stock payable and can be requested by the respective officers at any time. The Company used the net proceeds of the 2014 offering to exercise the securities redemption option agreement, as amended, with Vicis Capital Master Fundthat provided the Company with an option to purchase all of the outstanding shares and derivative securities held by Vicis for total payment of $6,000,000.The shares and derivative securities included the Series A Convertible Preferred Stock, Series B Convertible Preferred Stock, Common Stock, and warrants topurchase shares of common stock held by Vicis in the Company. The balance of the net proceeds was used for working capital purposes. In January 2014, an officer exercised 500,000 stock warrants using the cashless exercise feature included in the warrants. In exchange for the 500,000warrants, 410,348 shares of common stock were issued. In October 2014, a consultant exercised 50,000 stock warrants using the cashless exercise featureincluded in the warrants. In exchange for the 50,000 warrants, 35,417 shares of common stock were issued. In February 2014, the Company agreed to grant 337,500 shares of common stock, half of which vested immediately and half of which vested in August 2014,to two executive officers as bonuses based on their efforts to recapitalize the Company to secure approximately $3 million in working capital while reducingpotential fully diluted shares by approximately 7 million shares. Stock-based compensation related to these bonuses was $570,375 during the year endedDecember 31, 2014. These shares have not yet been issued and are recorded as stock payable, but can be requested by the officers at any time. On June 1, 2013, the Company entered into a consulting agreement with North Coast Advisors, Inc. for various services. The Company agreed to issue 20,000shares of common stock as of the date of the contract. The Company also agreed to issue an additional 20,000 shares every six months in alignment with theagreement renewal up to the two years of the agreement. The first 20,000 shares were valued at the Company’s common stock closing price as of the date ofthe contract, which was $1.945/share; and the second 20,000 shares were valued at the Company’s common stock closing price of $1.50/share on the date ofissuance, and have been expensed. An additional 10,000 shares were issued in 2014 before the agreement was terminated by the Company. The 2014 shareswere valued at $1.85, the closing price of the Company’s common stock on the date of issuance. F-14 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 9 – COMMON STOCK (CONTINUED) On June 10, 2013, the Company entered into a capital markets advisory agreement with Taglich Brothers, Inc. for various services. The agreement covered aone-year period and the Company agreed to issue 44,000 shares of common stock to Taglich over the term of the agreement. The shares were valued at $1.66,the closing price of the stock on the date of the agreement and were written off over the term of the agreement. The shares were issued in June 2014 uponexpiration of the contract. On September 20, 2013, the Company entered into a separation agreement that included post-employment consulting services with a former CEO of theCompany. The Company agreed to issue 500,000 shares of common stock, 250,000 shares immediately and 250,000 by January 1, 2014. The shares wereissued and the Company recognized the entire issuance in the December 31, 2013 shares outstanding. The shares were valued at $505,000 and $174,808 ofthat amount remained as deferred stock compensation as of December 31, 2013, but was fully amortized to expense in 2014. NOTE 10 – PREFERRED STOCK Series A Preferred During the year ended December 31, 2008, 35 preferred shares were issued for $3,500,000. Issuance costs totaled $515,000 resulting in net proceeds of$2,985,000. The 35 shares were convertible into 3,500,000 shares of common stock and bore a 10% cumulative dividend. In addition, there was a warrantissued to purchase 6,000,000 shares of common stock at an exercise price of $2 for a period of seven years. The holders of the preferred stock were entitled to semi-annual dividends payable on the stated value of the Series A preferred stock at a rate of 10% perannum, which was cumulative, and accrued daily from the issuance date. The dividends may be paid in cash or shares of the Company's common stock atmanagement’s discretion. If after the conversion eligibility date, the market price for the common stock for any ten consecutive trading days in which thestock trades for over $2 per share and trading exceeds 100,000 shares per day, the preferred shareholders can be required to convert their shares to commonstock. Each share of Series A preferred stock was convertible at the option of the holder into that number of shares of common stock of the Company at thestated value of such share at a $1 conversion price. The holder could cause this conversion at the time the shares were eligible for resale by the holder. The conversion price was subject to adjustment ashereinafter provided, at any time, or from time to time upon the terms and in the manner hereinafter set forth in the shareholder agreement. There was noconversion expiration date, however, the holder must provide 30 days notice for the registration of the conversion. On May 12, 2010, the Company’s Board declared and issued 236,598 common shares as payment for all cumulative and current semi-annual dividends. OnNovember 16, 2010, the Company’s Board declared and issued 173,922 common shares for its semi-annual dividend payment. On March 25, 2011, theCompany’s Board declared and issued 176,768 common shares for its semi-annual dividend payment. On September 21, 2011, the Company's Board declaredand issued 156,306 common shares for its semi-annual dividend payment. The Company had undeclared dividends that were due in February and September2012 totaling $350,000 and undeclared dividends of $350,000 that were due in February and September 2013 for a total undeclared amount of $700,000 asof December 31, 2013. As described in greater detail in Note 9, all of the Series A Preferred shares were redeemed in 2014. F-15 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 10 – PREFERRED STOCK (CONTINUED) Series B Preferred During the year ended December 31, 2010, 15 preferred shares were issued for $1,500,000. The 15 shares were convertible into 1,000,000 shares of commonstock and bore a 10% cumulative dividend. In addition, there was a warrant issued to purchase 3,000,000 shares of common stock at an exercise price of $3for a period of seven years. The preferred stock was issued for $1,500,000 less associated issuance costs of $350,000 for net proceeds of $1,150,000. Additionally, 3,000,000 commonstock warrants were issued with the preferred stock. Based on the fair values of the preferred stock and common stock warrants on the issue date, $341,100was allocated to preferred stock and $1,158,900 was allocated to the common stock warrants. Equity issuance costs of $350,000 were allocated to thepreferred stock. During the quarter ended September 30, 2011, 15 preferred shares were issued to an investor for $1,500,000. The 15 shares were convertible into 1,000,000shares of common stock and bore a 10% cumulative dividend. In addition, there was a warrant issued to purchase 1,000,000 shares of common stock at anexercise price of $3 for a period of seven years. Based on the fair values of the preferred stock and common stock warrants on the issue date, $855,460 wasallocated to preferred stock and $644,540 was allocated to the common stock warrants. See Note 12. The holders of the preferred stock were entitled to semi-annual dividends payable on the stated value of the Series B preferred stock at a rate of 10% perannum, which was cumulative, and accrued daily from the issuance date. The dividends may be paid in cash or shares of the Company's common stock atmanagement’s discretion. If after the conversion eligibility date, the market price for the common stock for any ten consecutive trading days in which thestock trades for over $2 per share and trading exceeds 100,000 shares per day, the preferred shareholders can be required to convert their shares to commonstock. Each share of Series B preferred stock was convertible at the option of the holder into that number of shares of common stock of the Company at thestated value of such share at a $1.50 conversion price. The holder could cause this conversion at the time the shares were eligible for resale by the holder. The conversion price was subject to adjustment ashereinafter provided, at any time, or from time to time upon the terms and in the manner hereinafter set forth in the shareholder agreement. On March 25, 2011, the Company’s Board declared and issued 75,758 common shares for its semi-annual dividend payment. On September 21, 2011, theCompany's Board declared and issued 66,988 common shares for its semi-annual dividend payment. The Company had undeclared dividends that were duein February and September 2012 totaling $150,000 and undeclared dividends of $150,000 that were due in February and September 2013 for a totalundeclared amount of $300,000 as of December 31, 2013. As described in greater detail in Note 9, all of the Series B Preferred shares were redeemed in 2014. F-16 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 11 – STOCK OPTIONS The Company sponsors a stock-based incentive compensation plan known as the 2013 Equity Compensation Plan (the “Plan”), which was established by theBoard of Directors of the Company in June 2013. A total of 1,500,000 shares were initially reserved for issuance under the Plan, of which 1,085,000 optionshave been granted and remain outstanding and 735,105 shares have been granted, but not issued. Of the shares granted but not issued, the Company hascommitted to retire 295,384 of those shares for cash. The Company has no remaining shares available to grant under the Plan, but intends to amend the Planto increase the number of shares authorized. The Plan allows the Company to grant incentive stock options, non-qualified stock options, stock appreciation right, or restricted stock. The incentive stockoptions are exercisable for up to ten years, at an option price per share not less than the fair market value on the date the option is granted. The incentivestock options are limited to persons who are regular full-time employees of the Company at the date of the grant of the option. Non-qualified options may begranted to any person, including, but not limited to, employees, independent agents, consultants and attorneys, who the Company’s Board or CompensationCommittee believes have contributed, or will contribute, to the success of the Company. Non-qualified options may be issued at option prices of less than fairmarket value on the date of grant and are exercisable for up to ten years from date of grant. The option vesting schedule for options granted is determined bythe Compensation Committee of the Board of Directors at the time of the grant. The Plan provides for accelerated vesting of unvested options if there is achange in control, as defined in the Plan. Prior to establishment of the Plan, the Board granted options under terms similar to those described in the preceding paragraphs. The compensation cost that has been charged against income related to options for the years ended December 31, 2015 and 2014, was $253,358 and$272,804, respectively. No income tax benefit was recognized in the income statement and no compensation was capitalized in any of the years presented. The Company had the following option activity during the years ended December 31, 2015 and 2014: Number of Options Weighted averageexercise price Outstanding, January 1, 2014 1,180,000 $.97 Granted - 2014 387,500 1.73 Exercised - 2014 0 0 Expired – 2014 (260,000) (0.39)Balance, December 31, 2014 1,307,500 1.31 Granted – 2015 550,000 1.25 Exercised – 2015 0 0 Expired – 2015 (242,500) (1.68)Balance, December 31, 2015 1,615,000 $1.09 F-17 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 12 –WARRANTS The Company has issued warrants, primarily in connection with capital raising activities. As discussed in Note 9, in 2015, we issued 240,444 warrants, withan exercise price of $0.7875 per share in connection with the strategic investment by WPP. As also discussed in Note 9, in 2014 we issued 804,139 warrants,with an exercise price of $1.20 per share, in connection with a $10 million equity raise, the proceeds of which were used to retire common stock, preferred,stock, and previously existing warrants. The Company had the following warrants outstanding as of December 31, 2015: Number of Warrants Exercise Price Expiration Date 1,000,000 $2.25 10/5/2017 50,000 $0.89 2/17/2016 804,139 $1.20 3/17/2019 240,444 $0.7875 9/24/2020 The Company had the following warrant activity during the years ended December 31, 2015 and 2014: Number ofWarrants Weightedaverage exercise price Outstanding, January 1, 2014 11,750,000 $2.27 Granted 804,139 1.20 Exercised (550,000 (0.35 Cancelled (10,000,000 (2.40 Expired (150,000) (1.45)Balance, December 31, 2014 1,854,139 1.69 Granted 240,444 0.7875 Balance, December 31, 2015 2,094,583 $1.65 NOTE 13 – OPERATING LEASES The Company signed the lease for its current office space located in Rochester Michigan on December 1, 2011 at an approximate rent of $5,000 per month.The initial lease term was for three years with an option to renew for an additional two years at approximately $5,200 per month. The lease was renewed andnow expires on November 30, 2016. Minimum annual rent payments are as follows for the remainder term of the lease: Year ended December 31, 2016 57,217 Total lease commitment $57,217 F-18 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 14 – MAJOR CUSTOMERS The Company had the following major customers that individually accounted for 10% or more of revenue in any one of the years presented 2015 Percentage 2014 Percentage Eli Lilly and Company$1,409,720 20% $1,270,064 20%Alcon Laboratories, Inc. 958,653 13% 797,972 12%Astellas Pharma US, Inc. 341,555 5% 772,320 12%Daiichi Sanyko, Inc. 541,201 7% 644,702 10%Pfizer 521,317 7% 628,741 10%All other customers 3,448,232 48% 2,389,163 36% Total$7,220,678 100% $6,502,962 100% NOTE 15 – INCOME TAXES As of December 31, 2015, the Company had net operating loss carry forwards of approximately $9.1 million that expire from 2027 through 2035 that areavailable to offset future taxable income. The Company was formed in 2006 as a limited liability company and changed to a corporation in 2007. Activityprior to incorporation is not reflected in the Company’s corporate tax returns. In the future, the cumulative net operating loss carry-forward for income taxpurposes may differ from the cumulative financial statement loss due to timing differences between book and tax reporting. The provision for Federal income tax consists of the following for the years ended December 31, 2015 and 2014: 2015 2014 Federal income tax benefit attributable to: Current operations $202,000 $349,000 Permanent and Timing Differences (net) (218,000) (160,000)Valuation allowance 16,000 (189,000)Net provision for federal income tax $0 $0 The cumulative tax effect at the expected rate of 34% of significant items comprising our net deferred tax amount is as follows as of December 31, 2015 and2014: 2015 2014 Deferred tax asset attributable to: Net operating loss carryover $3,110,000 $3,126,000 Valuation allowance (3,110,000) (3,126,000)Net deferred tax asset $0 $0 Under certain circumstances issuance of common shares can result in an ownership change under Internal Revenue Code Section 382 which limits theCompany’s ability to utilize carry forwards from prior to the ownership change. Any such ownership change resulting from stock issuances and redemptionscould limit the Company’s ability to utilize any net operating loss carry forwards or credits generated before this change in ownership. These limitations canlimit both the timing of usage of these laws, as well as the loss of the ability to use these net operating losses. It is likely that the fundraising activities of2014 and 2015 have resulted in such an ownership change. F-19 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 16 – COMMITMENTS AND CONTINGENT LIABILITIES LegalThe Company is currently involved in the following legal proceedings. In September, 2014, we initiated litigation against Shadron Stastney, our previous CEO, in the U.S. District Court in the Eastern District of Michigan as aresult of a dispute related to his separation agreement. Mr. Stastney alleged damages related to the non-registration of shares that he was granted as part of hisseparation agreement signed in September 2013. Under the terms of the contract we are not obligated to register the shares and we deny any obligation to doso. We have requested declarative relief from the court and also requested an injunction to prevent Mr. Stastney from continuing to pursue his claims. Mr.Stastney has filed a counterclaim requesting damages in the amount of at least $450,000 related to the nonregistration of his shares. The parties are currentlyin the discovery process and a dispositive motion has been filed by Mr. Stastney. We are in the process of preparing our response to the motion. In March, 2015, we initiated litigation against LDM Group, LLC and PDR Network, LLC in the U.S. District Court in the Eastern District of Missouri relatedto the breach by LDM, and PDR as successor, of the settlement agreement signed February 28, 2014 to resolve previous litigation with LDM. LDM breachedits obligations under the settlement agreement including, but not limited to, not allowing us to distribute our eCoupon programs in the LDM network, notallowing us to distribute the LDM patient education programs, and not providing other information required under the settlement agreement. We are seekingenforcement of the settlement agreement and damages in an amount at least equal to the amounts paid to date to LDM under the settlement agreement, whichis in excess of $1.0 million, as well as damages for lost income and business value as a result of LDM’s breach of the agreement. In March, 2015, we also initiated litigation against PDR Network, LLC in the U.S. District Court in the District of New Jersey as a result of PDR’s breach ofthe Master Services Agreement between the parties requiring PDR to exclusively use our eCoupon solution. We assert that PDR’s acquisition of LDM and theuse of the LDM network to distribute coupons by PDR violates the agreement between the parties. We are seeking damages in an amount at least equal theamounts paid to date by us to LDM under the settlement agreement, which is in excess of $1.0 million, as well as damages for lost income and business valueas a result of PDR’s actions. In May, 2015, we filed an amended complaint in the Missouri case to consolidate the two cases and withdrew the case against PDR Networks in the U.S.District Court in the District of New Jersey, without prejudice. In July, 2015, the U.S. District Court for the Eastern District of Missouri dismissed the case,citing lack of Federal jurisdiction in the matter. We refiled the consolidated case against PDR Network and LDM group in State court in Missouri. Thedefendants filed a motion to dismissal of our claims except those for breach of contract. In January, the Court dismissed two of six claims asserted againstLDM and PDR but allowed the remainder of our claims to continue forward. The parties are currently engaged in in the discovery process. Revenue-share contractsThe Company has contacts with various Electronic Health Records systems and ePrescribe platforms, whereby we agree to share a portion of the revenue wegenerate for eCoupons distributed through their networks. These contracts grant audit rights related to the payments to our partners, and in some cases wouldrequire us to pay for the audit if the audit determined there was an underpayment and the underpayment meets certain thresholds, such as 10%. F-20 OPTIMIZERx CORPORATIONNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTSDECEMBER 31, 2015 NOTE 16 – COMMITMENTS AND CONTINGENT LIABILITIES (CONTINUED) Separation benefitsIn February 2016, the Company hired a new CEO. The previous CEO will terminate as an employee effective March 31, 2016, but remain non-executivechairman of the Board. In connection with his separation from service, he will receive severance pay of 24 months, totaling approximately $405,000 and theCompany will redeem 595,384 unissued common shares owing to him for an additional payment of $720,415. This includes the 300,000 shares described inNote 8, related party transactions, and 295,384 shares currently reflected in stock payable on the balance sheet. Allscripts AgreementIn 2015, we signed an amendment to our Allscripts agreement whereby we became its exclusive eCoupon supplier and Allscripts agreed to integrate oureCoupon functionality into its Touchworks platform. Under the terms of this agreement, we agreed to pay $900,000 in two installments. The first installmentof $250,000 was due and paid in November 2015. The second installment of $650,000 is due when the e-Coupon functionality is launched on a widespreadbasis in the Touchworks platform, which is currently expected to be in early 2017. If e-Coupon functionality is not launched by February, 2018, the initialpayment of $250,000 will be refunded. NOTE 17 – RETIREMENT PLAN The Company sponsors a defined contribution 401(k) profit sharing plan which was adopted in December, 2015, effective in January 2016. Under the termsof the plan, the Company matches 100% of the first 3% of payroll contributed by the employee and 50% of the next 2% of payroll contributed by theemployee to a maximum of 4% of an employee’s payroll. There was no expense under this plan in either 2014 or 2015, as the plan became effective in 2016. NOTE 18 – SUBSEQUENT EVENTS In accordance with ASC 855-10, the Company has analyzed its operations subsequent to December 31, 2015 through the date these financial statements wereissued and has determined that it does not have any material subsequent events to disclose in these financial statements other than the events describedbelow. In February 2016, we made the payment of $720,415 described in more detail in Note 16 to redeem shares of stock due to our former CEO. F-21 Item 9. Changes In and Disagreements with Accountants on Accounting and Financial Disclosure None. Item 9A. Controls and Procedures Evaluation of Disclosure Controls and Procedures As required by Rule 13a-15 under the Securities Exchange Act of 1934, we have carried out an evaluation of the effectiveness of our disclosure controls andprocedures as of the end of the period covered by this annual report, being December 31, 2015. This evaluation was carried out under the supervision of, andwith the participation of, our management, including our Chief Executive Officer and Chief Financial Officer. Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filedor submitted under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported, within the time periods specified in the Securitiesand Exchange Commission’s rules and forms. Disclosure controls and procedures include controls and procedures designed to ensure that informationrequired to be disclosed in our company’s reports filed under the Securities Exchange Act of 1934 is accumulated and communicated to management,including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosure. Based upon that evaluation, we have concluded that our disclosure controls and procedures are not sufficient as of the end of the period covered by thisannual report. We intend to implement additional procedures to improve disclosure controls. Management’s Report on Internal Control over Financial Reporting Our management is responsible for establishing and maintaining adequate internal control over financial reporting (as defined in Rule 13a-15(f) under theSecurities Exchange Act of 1934). Management has assessed the effectiveness of our internal control over financial reporting as of December 31, 2015 basedon criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. As aresult of this assessment, management concluded that, as of December 31, 2015, our internal control over financial reporting was not effective. Ourmanagement identified the following material weaknesses in our internal control over financial reporting, which are indicative of many small companies withsmall staff: (i) inadequate segregation of duties and effective risk assessment; and (ii) inadequate information technology reporting systems to insure thataccurate information is provided for accounting and financial reporting with respect to the requirements and application of both US GAAP and SECguidelines. We have taken steps to enhance and improve the design of our internal control over financial reporting. During the period covered by this annual report onForm 10-K, we have not been able to completely remediate the material weaknesses identified above. To remediate such weaknesses, we plan to implementthe following changes during our fiscal year ending December 31, 2016. We have developed, and will continue to develop, analytical procedures and reportswhich help identify potential errors. In addition, we have hired a new CEO with an operational and technical background and we intend to continue todevelop improvements to the reporting systems in our information technology systems. We will continue to establish procedures to mitigate the segregationof duties issues, but it is not possible to completely remediate the issue without hiring additional personnel. This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.Management’s report was not subject to attestation by our registered public accounting firm pursuant to an exemption for non-accelerated filers set forth inSection 989G of the Dodd-Frank Wall Street Reform and Consumer Protection Act. During the most recently completed fiscal quarter, there has been no change in our internal control over financial reporting that has materially affected or isreasonably likely to materially affect, our internal control over financial reporting. Item 9B. Other Information None 21  PART III Item 10. Directors, Executive Officers and Corporate Governance The following information sets forth the names, ages, and positions of our current directors and executive officers as of December 31, 2015. Name Age Positions and Offices HeldDavid A. Harrell 49 Chairman, Director, Former Chief Executive OfficerWilliam J. Febbo (1) 47 Chief Executive OfficerTerence J. Hamilton 50 VP of Sales and DirectorDouglas Baker 59 Chief Financial OfficerGus D. Halas 65 DirectorJack Pinney 59 DirectorLynn Vos 60 Director (1)Effective February 22, 2016 Mr. Febbo succeeded Mr. Harrell as CEO. Set forth below is a brief description of the background and business experience of each of our current executive officers and directors. David A. Harrell Mr. Harrell founded the Company in January of 2006. He became a director when the Company changed from a limited liability to a corporation in 2007. Hehas served as our Chairman since September 20, 2013, and our Chief Executive Officer from September 20, 2013 through February 21, 2016. Mr. Harrell wasthe Vice President of Development for Meridian Incorporated from 2003-2005 and, prior to that, had been Vice President of Sales and Marketing since 1999at Advance Graphic Systems. Mr. Harrell has spent two decades leading sales, marketing and business development units within the pharmaceutical andnational retail industries. Prior to his work at Advance Graphic Systems, Mr. Harrell served for ten years at SmithKline Beecham, specializing in the managedmarkets healthcare segment. As part of the Integrated Health Division, Mr. Harrell was responsible for contracting and achieving regional revenue growth forSmithKline Beecham's four business units: Pharmaceuticals, Consumer Health, Clinical Labs and Diversified Pharmaceutical Services (PBM). During histenure with SmithKline Beecham, he was a recipient of numerous national awards and served as a member of the Division's Strategic Planning Committee.Mr. Harrell graduated from Oakland University with a Bachelor of Science in Business Administration. Aside from that provided above, Mr. Harrell does not hold and has not held over the past five years any other directorships in any company with a class ofsecurities registered pursuant to Section 12 of the Exchange Act or subject to the requirements of Section 15(d) of the Exchange Act or any companyregistered as an investment company under the Investment Company Act of 1940. Mr. Harrell is qualified to serve on our Board of Directors because of his sales, marketing and business development experience in the pharmaceutical sector. 22  William J. Febbo Mr. Febbo joined the company as Chief Executive Officer on February 22, 2016. Mr. Febbo brings more than 18 years of experience in building andmanaging health services and financial businesses. Before joining our company, Mr. Febbo served as Chairman and Founder of Plexus, LLC, a paymentprocessing business for medical professionals. From 2007 to 2015, he worked with Merriman Holdings, Inc., an investment banking firm. There he served asChief Operating Officer and assisted with capital raises in the tech, biotech, cleantech, consumer and resources industries. From 2013 to 2015, he also workedwith Digital Capital Network, Inc., which operated a transaction platform for institutional and accredited investors. There he served as Chief ExecutiveOfficer and Co-Founder and managed the day-to-day operations of the digital portal for institutional level investments. Prior to Merriman, Mr Febbo wasCEO and co-founder of MedPanel, a provider of market intelligence and communications for the pharmaceutical, biomedical, and medical device industries,which was eventually acquired by MCF Corporation. Aside from that provided above, Mr. Febbo does not hold and has not held over the past five years any other directorships in any company with a class ofsecurities registered pursuant to Section 12 of the Exchange Act or subject to the requirements of Section 15(d) of the Exchange Act or any companyregistered as an investment company under the Investment Company Act of 1940. Terence J. Hamilton Mr. Hamilton joined the Company as a Director and VP of Sales in February 2008. Prior to that, Mr. Hamilton was Manager at MedImmune since 2005 andwas Senior National Account Manager for Glaxo SmithKline pharmaceuticals for 13 years prior to that. Mr. Hamilton has spent the last 19 years working inthe pharmaceutical and biotech arenas within various sales, marketing and managed markets management positions. He also has held many positions withinthe pharmaceutical and biotech industries, including District Manager, Brand Manager, Managed Market Specialist, Contract Manager, and GovernmentAccount Manager. Aside from that provided above, Mr. Hamilton does not hold and has not held over the past five years any other directorships in any company with a class ofsecurities registered pursuant to Section 12 of the Exchange Act or subject to the requirements of Section 15(d) of the Exchange Act or any companyregistered as an investment company under the Investment Company Act of 1940. Mr. Hamilton is qualified to serve on our Board of Directors because of his sales, marketing and business development experience in the pharmaceuticalsector. Gus D. Halas Mr. Halas has served as CEO of several companies. He was Chief Executive Officer and President of the Central Operating Companies at Central Garden & PetCompany from April 2011 through May 2013 and currently serves as a consultant to that Company. Mr. Halas was President and Chief Executive Officer ofT-3 Energy Services, Inc. from May 2003 to March 2009 and also served as Chairman of the Board of Directors from March 2004 to March 2009. FromAugust 2001 to April 2003, Mr. Halas served as President and Chief Executive Officer of Clore Automotive, Inc. He also serves as a director for TrianglePetroleum Corp. and Hooper Holmes, Inc.Aside from that provided above, Mr. Halas does not hold and has not held over the past five years any other directorships in any company with a class ofsecurities registered pursuant to Section 12 of the Exchange Act or subject to the requirements of Section 15(d) of the Exchange Act or any companyregistered as an investment company under the Investment Company Act of 1940. Mr. Halas is qualified to serve on our Board of Directors because of his experience and expertise as an executive and a director with companies implementing“turnaround” strategies. Jack Pinney From 2007 to the present, Dr. Pinney has served as Team Physician to the Great Lakes Loons baseball team in the LA Dodgers organization. From 2011 to thepresent, he has served as Medical Director for WellSport MidMichigan Medical Center. From 1992 to the present, he has served as Assistant ClinicalProfessor of Family Medicine for the Department of Family Medicine at Michigan State University College of Human Medicine. From 1992 to 2012, heserved as Assistant Director for the Midland Family Practice Residency Program at MidMichigan Medical Center. 23  Aside from that provided above, Dr. Pinney does not hold and has not held over the past five years any other directorships in any company with a class ofsecurities registered pursuant to Section 12 of the Exchange Act or subject to the requirements of Section 15(d) of the Exchange Act or any companyregistered as an investment company under the Investment Company Act of 1940. Dr. Pinney is qualified to serve on our Board of Directors because of his expertise medicine and prescription practices of physicians. Lynn Vos Ms. Vos has been chief executive officer of ghg | greyhealth group since 1994 and is a champion of using digital capabilities to improve the public health.Ms. Vos also serves on the board of nTelos Wireless, a NASDAQ listed company, the Jed Foundation, a leading nonprofit dedicated to protecting theemotional health of college students, and was a founding board member of MMRF, a pioneering cancer research foundation. Ms. Vos brings extensive executive skills in digital marketing and communications in the healthcare industry to the Board. Aside from that provided above, Ms. Vos does not hold and has not held over the past five years any other directorships in any company with a class ofsecurities registered pursuant to Section 12 of the Exchange Act or subject to the requirements of Section 15(d) of the Exchange Act or any companyregistered as an investment company under the Investment Company Act of 1940. Douglas Baker Mr. Baker has served as our CFO since May 19, 2014. Mr. Baker is a Certified Public Account with a Master’s Degree in Business Administration. He hasextensive business experience including 9 years in public accounting with Plante Moran, 4 years as CFO of a privately held printing company, 5 years in avariety of divisional financial roles at MascoTech, Inc., a Fortune 500 automotive supplier, and from 1996 to 2014 as Chief Financial Officer of AppliedNanotech Holdings, Inc., (“APNT”) a publicly held nanotechnology research and licensing company. Mr. Baker was also a member of the Board of Directorsof APNT from 2006 through 2014. He is also currently Chairman of the Board of Total Health Care, Inc., a Detroit based Health Maintenance Organizationand has been a member of that Board since 1987. Aside from that provided above, Mr. Baker does not hold and has not held over the past five years any other directorships in any company with a class ofsecurities registered pursuant to Section 12 of the Exchange Act or subject to the requirements of Section 15(d) of the Exchange Act or any companyregistered as an investment company under the Investment Company Act of 1940. Directors Our bylaws authorize no less than three (3) and no more than Seven (7) Directors unless changed by the Board of Directors. The Investor Rights Agreementwe signed with WPP Luxembourg Gamma Three Sarl states that our Board of Directors shall consist of five (5) Directors. We currently have five (5) Directors. Term of Office Our Directors are appointed for a one-year term to hold office until the next annual general meeting of our shareholders or until removed from office inaccordance with our bylaws. Our officers are appointed by our board of directors and hold office until removed by the board, subject to their respectiveemployment agreements. Significant Employees We have no significant employees other than our officers and directors. 24  Family Relationships There are no family relationships between or among the directors, executive officers or persons nominated or chosen by us to become directors or executiveofficers. Involvement in Certain Legal Proceedings During the past 10 years, none of our current directors, nominees for directors or current executive officers has been involved in any legal proceedingidentified in Item 401(f) of Regulation S-K, including: 1. Any petition under the Federal bankruptcy laws or any state insolvency law filed by or against, or a receiver, fiscal agent or similar officer was appointedby a court for the business or property of such person, or any partnership in which he or she was a general partner at or within two years before the time ofsuch filing, or any corporation or business association of which he or she was an executive officer at or within two years before the time of such filing; 2. Any conviction in a criminal proceeding or being named a subject of a pending criminal proceeding (excluding traffic violations and other minoroffenses); 3. Being subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently ortemporarily enjoining him or her from, or otherwise limiting, the following activities: i. Acting as a futures commission merchant, introducing broker, commodity trading advisor, commodity pool operator, floor broker, leverage transactionmerchant, any other person regulated by the Commodity Futures Trading Commission, or an associated person of any of the foregoing, or as an investmentadviser, underwriter, broker or dealer in securities, or as an affiliated person, director or employee of any investment company, bank, savings and loanassociation or insurance company, or engaging in or continuing any conduct or practice in connection with such activity; ii. Engaging in any type of business practice; or iii. Engaging in any activity in connection with the purchase or sale of any security or commodity or in connection with any violation of Federal or Statesecurities laws or Federal commodities laws; 4. Being subject to any order, judgment or decree, not subsequently reversed, suspended or vacated, of any Federal or State authority barring, suspending orotherwise limiting for more than 60 days the right of such person to engage in any type of business regulated by the Commodity Futures TradingCommission, securities, investment, insurance or banking activities, or to be associated with persons engaged in any such activity; 5. Being found by a court of competent jurisdiction in a civil action or by the SEC to have violated any Federal or State securities law, and the judgment insuch civil action or finding by the Commission has not been subsequently reversed, suspended, or vacated; 6. Being found by a court of competent jurisdiction in a civil action or by the Commodity Futures Trading Commission to have violated any Federalcommodities law, and the judgment in such civil action or finding by the Commodity Futures Trading Commission has not been subsequently reversed,suspended or vacated; 7. Being subject to, or a party to, any Federal or State judicial or administrative order, judgment, decree, or finding, not subsequently reversed, suspended orvacated, relating to an alleged violation of: i. Any Federal or State securities or commodities law or regulation; or 25  ii. Any law or regulation respecting financial institutions or insurance companies including, but not limited to, a temporary or permanent injunction, order ofdisgorgement or restitution, civil money penalty or temporary or permanent cease-and-desist order, or removal or prohibition order; or iii. Any law or regulation prohibiting mail or wire fraud or fraud in connection with any business entity; or 8. Being subject to, or a party to, any sanction or order, not subsequently reversed, suspended or vacated, of any self-regulatory organization (as defined inSection 3(a)(26) of the Exchange Act (15 U.S.C. 78c(a)(26))), any registered entity (as defined in Section 1(a)(29) of the Commodity Exchange Act (7 U.S.C.1(a)(29))), or any equivalent exchange, association, entity or organization that has disciplinary authority over its members or persons associated with amember. Audit Committee We do not have a separately-designated standing audit committee. The entire board of directors performs the functions of an audit committee, but no writtencharter governs the actions of the board of directors when performing the functions of that would generally be performed by an audit committee. The board ofdirectors approves the selection of our independent accountants and meets and interacts with the independent accountants to discuss issues related tofinancial reporting. In addition, the board of directors reviews the scope and results of the audit with the independent accountants, reviews with managementand the independent accountants our annual operating results, considers the adequacy of our internal accounting procedures and considers other auditingand accounting matters including fees to be paid to the independent auditor and the performance of the independent auditor. For the fiscal year ending December 31, 2015, the board of directors: 1.Reviewed and discussed the audited financial statements with management, and 2.Reviewed and discussed the written disclosures and the letter from our independent auditors on the matters relating to the auditor's independence. Based upon the board of directors’ review and discussion of the matters above, the board of directors authorized inclusion of the audited financial statementsfor the year ended December 31, 2015 to be included in this Annual Report on Form 10-K and filed with the Securities and Exchange Commission. Section 16(a) Beneficial Ownership Reporting Compliance Section 16(a) of the Exchange Act requires our directors and executive officers and persons who beneficially own more than ten percent of a registered classof the Company’s equity securities to file with the SEC initial reports of ownership and reports of changes in ownership of common stock and other equitysecurities of the Company. Officers, directors and greater than ten percent beneficial shareholders are required by SEC regulations to furnish us with copies ofall Section 16(a) forms they file. To the best of our knowledge based solely on a review of Forms 3, 4, and 5 (and any amendments thereof) received by us, nopersons have failed to file, on a timely basis, the identified reports required by Section 16(a) of the Exchange Act during fiscal year ended December 31,2015, other than the Form 3 for Director Vos which was filed late. Code of Ethics As of December 31, 2015, we had not adopted a Code of Ethics. We felt, until recently, the small number of individuals comprising our board andmanagement did not warrant the adoption of a Code of Ethics. Now that we have expanded our board and our increasing the size of our organization, weintend to adopt a Code of Ethics in the near future at our next Board Meeting. 26  Item 11. Executive Compensation The table below summarizes all compensation awarded to, earned by, or paid to our former or current executive officers for the fiscal years ended December31, 2015 and 2014. Name and principalposition Year Salary ($) Bonus ($) Stock Awards ($) Option Awards ($) All OtherCompensation($) Total ($) David A. Harrell 2015 201,508 75,000 73,509 350,017 Chairman, ChiefExecutive Officer,Chief Strategic Officerand Director 2014 183,750 100,000 394,969 678,719 Terence J. Hamilton 2015 165,000 60,000 110,264 335,264 VP of Sales and Director 2014 163,438 70,000 458,906 692,344 Douglas Baker 2015 143,750 60,000 10,668 214,418 CFO 2014 78,125 131,110 209,235 Narrative Disclosure to the Summary Compensation Table On June 1, 2008, we entered into an employment agreement with Mr. Harrell to serve as our CEO. The agreement was amended on January 14, 2013 toaccount for his new positions as CSO and Vice Chairman. The terms of his compensation, was an annual salary of $144,000 with a 5% cost of living increaseon each 12 month anniversary. Mr. Harrell was also eligible for additional quarterly and annual bonus compensation, stock options, and stock grants basedon performance metrics outlined by our board of directors. He was entitled to vacation and sick days, and other benefits included in the agreement. On March18, 2010, we entered into an addendum to the employment agreement to increase his compensation to $152,004 annually. On July 28, 2010, we amended Mr. Harrell’s employment agreement to include a covenant not to compete covering the term of employment and continuingfor a period of two years thereafter. As a result of the same amendment, Mr. Harrell is entitled to severance payments if his employment terminated, with orwithout cause. Such payments would be due monthly at his then current salary rate for a period of 24 months following termination. On August 14, 2013, wefurther amended the employment agreement with Mr. Harrell. Pursuant to the terms and conditions of the Amendment to Employment Agreement with DavidHarrell: ●Mr. Harrell will serve as Vice Chairman of the Board and Chief Strategy Officer of our company; ●The term of Mr. Harrell’s employment shall be for one year, and shall automatically renew for each year thereafter unless terminated on thirty days’notice before the end of the term; and ●Mr. Harrell will earn a base salary of $183,750 per year; On August 14, 2013 we granted restricted stock awards under our 2013 Incentive Plan. Mr. Harrell was awarded 121,875 shares of our common stock. Theaward vested in 2014 and was valued at $1.69 per share. Mr. Harrell was granted an additional restricted stock award of 100,000 shares under our 2013Incentive Plan on January 9, 2014. This award was fully vested at the time of grant and was valued at $1.89 per share. In 2015, Mr. Harrell was awarded anadditional 79,042 shares of restricted common stock, valued at $0.93 per share. All shares described in this paragraph remain unissued and are recorded ascommon stock payable at December 31, 2015. On February 2, 2016, the Board of Directors approved termination of Mr. Harrell’s employment effective March 31, 2016 and termination of his role as CEO,effective February 21, 2016. In exchange Mr. Harrell will receive two years severance at his then current rate of $202,584, or a total of $405,176, to be paidmonthly over a two year period. In addition, the Board approved an additional payout of $720,415 to retire 595,384 shares due and owing to Mr. Harrell,awarded in prior years, but not yet issued as of that date. 27  On August 1, 2008, we entered into an employment agreement with Mr. Hamilton to serve as our VP of Sales. Under the agreement, we agreed to compensateMr. Hamilton $120,000 annually and we granted him options to purchase 150,000 shares of our common stock in 2009. Mr. Hamilton is also eligible foradditional quarterly and annual bonus compensation, stock options, and stock grants based on performance metrics outlined by our board of directors. He isentitled to vacation and sick days, and other benefits included in the agreement. On March 18, 2010, we entered into an addendum to the employmentagreement to increase his compensation to $150,000 annually. On July 28, 2010, we amended Mr. Hamilton’s employment agreement to include a covenant not to compete covering the term of employment andcontinuing for a period of one year thereafter. As a result of the same amendment, Mr. Hamilton is entitled to severance payments if he is terminated with orwithout cause. Such payments would be due monthly at his then current salary rate for a period of 12 months following termination. On August 14, 2013, weamended the employment agreement with Mr. Hamilton to increase his base salary to $157,500 per year. On March 16, 2014, Mr. Hamilton’s salary was increased to a base salary of $165,000, and on February 1, 2016, his base salary was increased to $181,500,but no formal contract amendment was signed, in either instance. On August 14, 2013 we granted restricted stock awards under our 2013 Incentive Plan. Mr. Hamilton was awarded 215,625 shares of our common stock. Theaward vested in 2014 and was valued at $1.69 per share. Mr. Hamilton was granted an additional restricted stock award of 50,000 shares under our 2013Incentive Plan on January 9, 2014. This award was fully vested at the time of grant and was valued at $1.89 per share. In 2015, Mr. Hamilton was awarded anadditional 118,563 shares of restricted common stock, valued at $0.93 per share. All shares described in this paragraph remain unissued and are recorded ascommon stock payable at December 31, 2015. On May 12, 2014, we entered into an employment agreement with Mr. Baker, our Chief Financial Officer. Under the agreement, we agreed to compensate Mr.Baker $125,000 annually and we granted him options to purchase 100,000 shares of our common stock, with 50% vesting after one year and 50% vestingafter two years of hire. The options were valued at 1.3111 per share, or a total of $131,110, for financial statement purposes using the Black-Scholes pricingmodel. Effective April 1, 2015, Mr. Baker’s salary was increased to an annual rate of $150,000, and effective February 1, 2016 to an annual rate of $165,000.During 2015, Mr. Baker was granted an additional 100,000 options that vest in 2017. Mr. Baker is also eligible for additional quarterly and annual bonus compensation, stock options, and stock grants based on performance metrics outlined byour board of directors. He is entitled to vacation and sick days, and other benefits included in the agreement. 28  Outstanding Equity Awards at Fiscal Year-End The table below summarizes all unexercised options, stock that has not vested, and equity incentive plan awards for each named executive officers as ofDecember 31, 2015. OUTSTANDING EQUITY AWARDS AT FISCAL YEAR-ENDOPTION AWARDS STOCK AWARDS Name Number of Securities Underlying Unexercised Options (#) Exercisable Number of Securities Underlying Unexercised Options (#) Unexercisable Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options (#) Option Exercise Price ($) Option Expiration Date Number of Shares or Units of Stock That Have Not Vested (#) Market Value of Shares or Units of Stock That Have Not Vested ($) Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (#) Equity IncentivePlan Awards: Marketor Payout Value of UnearnedShares, Units or Other Rights That Have NotVested (#) David Harrell 46,850 $1.00 5/31/16 Douglas Baker 50,000 50,000 $1.05 5/19/19 0 100,000 $1.05 6/24/20 Terry Hamilton 122,000 $1.00 5/31/16 Director Compensation The table below summarizes all compensation of our directors as of December 31, 2015. Name Fees Earned orPaid in Cash($) Stock Awards($) Option Awards($) All OtherCompensation ($) Total ($) Gus D. Halas 25,000 11,827 21,813 Jack Pinney 25,000 11,315 20,894 Lynn Vos -0- -0- -0- Narrative Disclosure to the Director Compensation Table Pursuant to our Director Compensation Plan, independent directors (“Outside Directors”) shall receive (a) a $25,000 annual cash retainer, payable in equalquarterly installments, and (b) reimbursement for expenses related to Board meeting attendance and any committee participation. Directors are expected toattend four meetings per year as well as spend an additional 10 – 20 hours per month on company matters. In addition, Outside Directors shall receive 25,000shares of Common Stock, payable in equal quarterly installments, which shall vest immediately. Directors that are also employees of our company shall notreceive additional compensation for serving on the Board. Both the cash retainer and stock awards are prorated for partial quarters of service when a newDirector joins the Board. 29  Item 12. Security Ownership of Certain Beneficial Owners and Management and RelatedCERTAIN BENEFICIAL OWNERSThe following table sets forth the beneficial ownership by each person, other than executive officers and directors, known to us to beneficially own 5% ormore of our outstanding common stock as of March 10. 2016. This information is based on public filings as of March 10, 2016. For the purposes of thisAnnual Report on Form 10-K, beneficial ownership of securities is defined in accordance with the rules of the SEC to mean generally the power to vote ordispose of securities, regardless of any economic interest therein, including any such security that the person has the right to acquire within 60 days after suchdate. More Than 5% Beneficial Owners: Name and Address CommonShares Owned Percentage ofClass Common WPP PLC 27 Farm Street London, United Kingdom W1J 5RJ 6,011,106 20.7%Common Ronald L. Chez 55 East Monroe Street, Suite 3700 Chicago, IL 60603 2,721,976 9.4%Common Wolverine Flagship Fund Trading Limited175 W Jackson Blvd, 3rd FlrChicago, IL 60604 2,154,500 7.4%Common Harvey L. Poppel 110 El Mirasol Palm Beach, FL 33480 2,129,028 7.3%Common Goldman Capital Management, Inc.767 Third Ave., 25th FloorNew York, NY 10017 1,532,394 5.3% 30  SECURITY OWNERSHIP OF MANAGEMENTSet forth below is certain information with respect to beneficial ownership of our common stock as of March 10, 2016, by each director, each executiveofficer, and by the directors and executive officers as a group. Unless otherwise indicated, each person or member of the group listed has sole voting andinvestment power with respect to the shares of common stock listed. Name(1) OptionsIncludedin BeneficialOwnership (2) Shares Relatedto StockAwards andNote Payable(3) CommonSharesOwned Common StockBeneficialOwnership Percentageof Class David A. Harrell 46,850 0 2,583,750 2,630,600 9.1%William J. Febbo 0 0 9,433 9,433 * Terence J. Hamilton 122,000 384,188 364,500 870,688 3.0%Lynn Vos 0 0 0 0 * James Brooks 0 0 0 0 * Douglas P. Baker 50,000 0 20,000 70,000 * Gus D. Halas 0 0 45,019 45,019 * Jack Pinney 0 0 777,079 777,079 2.7% All Executive Officers and Directors as a group (6 persons) 218,850 384,188 3,799,781 4,402,819 15.1% *Less than 1%(1)The address of each person named in this table is c/o OptimizeRx Corp., 400 Water Street, Suite 200, Rochester, MI 48307.(2)This column lists shares that are subject to options exercisable within sixty (60) days of March XX, 2016, and are included in common stock beneficialownership pursuant to Rule 13d-3(d)(1) of the Exchange Act.(3)This column lists shares that are obtainable as result of stock awards for shares not yet issued or notes that are payable in stock as of March 10, 2015. Item 13. Certain Relationships and Related Transactions, and Director Independence Other than described below or the transactions described under the heading “Executive Compensation” (or with respect to which such information is omittedin accordance with SEC regulations), there have not been, and there is not currently proposed, any transaction or series of similar transactions to which wewere or will be a participant in which the amount involved exceeded or will exceed the lesser of $120,000 or one percent of the average of our total assets atyear-end for the last two completed fiscal years, and in which any director, executive officer, holder of 5% or more of any class of our capital stock or anymember of the immediate family of any of the foregoing persons had or will have a direct or indirect material interest. During the year ended December 31, 2015, WPP made a strategic investment in the Company and is a shareholder that owns approximately 20% of the sharesof the Company. During 2015, we had billings of $420,503 to agencies that are part of the WPP group and recognized revenue of $178,855 related to thosebillings. As of December 31, 2015, we have receivables included in trade receivables on the balance sheet of $381,125 from WPP agencies and amounts dueto WPP agencies included in revenue share payable of $37,803 as of December 31, 2015. 31  On September 24, 2015, we entered into an Investor Rights Agreement with WPP (the “Rights Agreement”), pursuant to which we agreed to the following: ●Demand Registration Rights. We granted WPP registration rights for its shares and any securities acquired in connection with an Amended andRestated Co-Marketing Agreement (described below) after a period of two years. ●Inspection Rights. So long as WPP owns not less than 25% of the shares, we granted WPP an annual right to inspect our books and records. ●Observer Rights. So long as WPP owns not less than 25% of the shares, we will allow WPP to choose a representative to attend our board meetings asa nonvoting observer. ●Board Seat. So long as WPP owns not less than 25% of the shares, we agreed to appoint a nominee of WPP as a member of our board of directors. Wealso agreed to a five member Board of Directors provided that it is not prohibited by the rules and regulations of an exchange that we trade on. Wealso agreed to enter into an indemnity agreement with the nominee. ●Budget Review. So long as WPP owns not less than 25% of the shares, we agreed to review our budget plans with WPP’s nominee prior to submissionto the Board of Directors, at the request of WPP. ●Right of First Refusal. We agreed that, in the event that we propose to sell new securities, we will first offer such new securities to WPP. ●Special Approval Matters. So long as WPP owns not less than 25% of the shares, and provided that it is not prohibited by the rules and regulationsof an exchange that we trade on, we agreed that 80% Board approval will be required for certain decisions, including: othe incurrence of any indebtedness in excess of $1.5 million in the aggregate during any fiscal year othe sale, transfer or other disposition of all or substantially all of our assets; othe acquisition of any assets or properties (in one or more related transactions) for cash or otherwise for an amount in excess of $1.5 millionin the aggregate during any fiscal year; ocapital expenditures in excess of $1.5 million individually (or in the aggregate if related to an integrated program of activities) or in excessof $1.5 million in the aggregate during any fiscal year; omaking, or permitting any subsidiary to make, loans to, investments in, or purchasing, or permitting any subsidiary to purchase, any stockor other securities in another corporation, joint venture, partnership or other entity; othe commencement or settlement of any lawsuit, arbitration or other legal proceeding related to our intellectual property or involving anamount in controversy greater than $1.5 million; and othe issuance of new securities, except for securities issued under an equity incentive plan and any issuance of common stock to vendors,advisors, financial institutions, suppliers or joint venturers that do not exceed, individually or in the aggregate 5% of our then issued andoutstanding capital stock. On September 24, 2015, we amended and restated an existing Co-Marketing Agreement with Grey Healthcare Group, LLC (“GHG”) an affiliate of WPP (the“Amended and Restated Co-Marketing Agreement”). The Amended and Restated Co-Marketing Agreement was amended to give the GHG the option toreceive all or part of the compensation due under the agreement in shares of our common stock. Shares issuable under the Amended and Restated Co-Marketing Agreement will be issued to WPP or any other affiliate of GHG designated in writing by GHG at the following rates: ●Until June 30, 2016, we will issue the number of shares of common stock equal to GHG’s share of net revenues received for sales of new services toGHG or Company clients (“GHG Net Revenues”) divided by $0.7875. ●After June 30, 2016, we will issue the number of shares of common stock equal to the GHG Net Revenues divided by a price equal to 80% multipliedby the average trading price of one share of common stock during the 30 trading day period immediately prior to the date of the most recentstatement of GHG Net Revenues set forth by the Company. Item 14. Principal Accounting Fees and Services Below is the table of Audit Fees (amounts in US$) billed by our auditor in connection with the audit of the Company’s annual financial statements andreview of the quarterly financial statements for the years ended: Financial Statements for theYear Ended December 31 Audit Services Audit Related Fees Tax Fees Other Fees 2015 $36,000 $0 $3,000 $0 2014 $36,100 $0 $3,200 $0 32  PART IV Item 15. Exhibits, Financial Statements Schedules (a)Financial Statements and Schedules The following financial statements and schedules listed below are included in this Form 10-K. Financial Statements (See Item 8) (b)Exhibits ExhibitNumber Description3.1 Articles of Incorporation of OptimizeRx Corporation (the “Company”)13.2 Amended and Restated Bylaws of the Company23.3 Certificate of Designation, filed on September 5, 2008 with the Secretary of State of the State of Nevada by the Company13.4 Certificate of Designation, filed on June 3, 2010 with the Secretary of State of the State of Nevada by the Company310.1 Employment Agreement between the Company and Terry Hamilton, dated August 1, 2008410.2 Employment Agreement between the Company and David Harrell, dated June 1, 2008410.3 Employment Agreement Addendum between the Company and Terry Hamilton, dated March 18, 2010410.4 Employment Agreement Addendum between the Company and David Harrell, dated March 18, 2010410.5 Amendment to Employment Agreement between the Company and Terry Hamilton, dated July 28, 2010510.6 Amendment to Employment Agreement and David Harrell, dated July 28, 2010510.7 Amendment to Employment Agreement between the Company and Terry Hamilton, dated August 14, 2013610.8 Amendment to Employment Agreement between the Company and David Harrell, dated August 14, 2013610.9 Separation Agreement, dated September 20, 2013710.10 Securities Purchase Agreement810.11 Registration Rights Agreement810.12 Investor Agreement810.13 Warrant Agreement910.14 Warrant Agreement910.15 Employment Agreement between the Company and Douglas P. Baker, dated May 12, 20141010.16 Stock Purchase Agreement, dated September 24, 20151110.17 Investor Rights Agreement, dated September 24, 20151110.18 Indemnity Agreement, dated September 24, 20151110.19 Employment Agreement between the Company and James Brooks, dated December 4, 20151210.20 Employment Agreement between the Company and William Febbo, dated February 12, 20161321.1 List of Subsidiaries131.1** Certification of Chief Executive Officer pursuant to Securities Exchange Act Rule 13a-14(a)/15d-14(a), as adopted pursuant to Section 302 ofthe Sarbanes-Oxley Act of 200231.2** Certification of Chief Financial Officer pursuant to Securities Exchange Act Rule 13a-14(a)/15d-14(a), as adopted pursuant to Section 302 ofthe Sarbanes-Oxley Act of 200232.1** Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 ofthe Sarbanes-Oxley Act of 2002101** The following materials from the Company’s Annual Report on Form 10-K for the year ended December 31, 2015 formatted in ExtensibleBusiness Reporting Language (XBRL). 1 Incorporated by reference to the Form S-1, filed by the Company with the Securities and Exchange Commission on November 12, 2008.2 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on July 16, 2010.3 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on June 11, 2010.4 Incorporated by reference to the Form 10-K, filed by the Company with the Securities and Exchange Commission on March 31, 2010.5 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on July 30, 2010.6 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on August 15, 2013.7 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on September 20, 2013.8 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on March 18, 2014.9 Incorporated by reference to the Form S-1/A filed by the Company with the Securities and Exchange Commission on May 12, 2014.10 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on May 14, 2014.11 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on September 30, 2015.12 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on January 8, 2016.13 Incorporated by reference to the Form 8-K, filed by the Company with the Securities and Exchange Commission on February 19, 2016. **Provided herewith 33  SIGNATURES Pursuant to the requirements of Section 13 or 15(d) of the Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by theundersigned, thereunto duly authorized. OptimizeRx Corporation By:/s/ William J. Febbo William FebboChief Executive Officer, Principal Executive Officer March 15, 2016 By:/s/ Douglas P. Baker Douglas P. Baker Title:Chief Financial Officer, Principal Financial Officer andPrincipal Accounting Officer Date:March 15, 2016 Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrantand in the capacities and on the dates indicated. By:/s/ David Harrell David Harrell Title:Chairman and Director Date:March 15, 2016 By:/s/ Lynn Vos Lynn Vos Title:Director Date:March 15, 2016 By:/s/ Terence J. Hamilton Terence J. Hamilton Title:Vice President, Sales and Director Date:March 15, 2016 By:/s/ Gus D. Halas Gus D. Halas Title:Director Date:March 15, 2016 By:/s/ Jack Pinney Jack Pinney Title:Director Date:March 15, 2016 34 Exhibit 31.1 CERTIFICATIONS I, William J. Febbo, certify that; 1. I have reviewed this annual report on Form 10-K for the year ended December 31, 2015 of OptimizeRx Corp (the “registrant”); 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects thefinancial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined inExchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have: a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, toensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within thoseentities, particularly during the period in which this report is being prepared; b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under oursupervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements forexternal purposes in accordance with generally accepted accounting principles; c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recentfiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely tomaterially affect, the registrant’s internal control over financial reporting; and 5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to theregistrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonablylikely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controlover financial reporting. Date: March 15, 2016 /s/ William J. Febbo By: William J. Febbo Title: Chief Executive Officer, Principal Executive Officer Exhibit 31.2 CERTIFICATIONS I, Douglas P. Baker, certify that; 1. I have reviewed this annual report on Form 10-K for the year ended December 31, 2015 of OptimizeRx Corp (the “registrant”); 2. Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make thestatements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report; 3. Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects thefinancial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report; 4. The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined inExchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f))for the registrant and have: a. Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, toensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within thoseentities, particularly during the period in which this report is being prepared; b. Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under oursupervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements forexternal purposes in accordance with generally accepted accounting principles; c. Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about theeffectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and d. Disclosed in this report any change in the registrant’s internal control over financial reporting that occurred during the registrant’s most recentfiscal quarter (the registrant's fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely tomaterially affect, the registrant’s internal control over financial reporting; and 5. The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to theregistrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions): a. All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonablylikely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and b. Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant’s internal controlover financial reporting. Date: March 15, 2016 /s/ Douglas P. Baker By: Douglas P. Baker Title: Chief Financial Officer, Principal Financial Officer and Principal Accounting Officer Exhibit 32.1 CERTIFICATION OF CHIEF EXECUTIVE OFFICER ANDCHIEF FINANCIAL OFFICERPURSUANT TO18 U.S.C. SECTION 1350,AS ADOPTED PURSUANT TOSECTION 906 OF THE SARBANES-OXLEY ACT OF 2002 In connection with the annual Report of OptimizeRx Corp (the “Company”) on Form 10-K for the year ended December 31, 2015 filed with the Securitiesand Exchange Commission (the “Report”), I, William J. Febbo, Chief Executive Officer of the Company, and I, Douglas P. Baker, certify, pursuant to 18U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that: 1.The Report fully complies with the requirements of Section 13(a) of the Securities Exchange Act of 1934; and 2.The information contained in the Report fairly presents, in all material respects, the consolidated financial condition of the Company as of the datespresented and the consolidated result of operations of the Company for the periods presented. By:/s/ William J. Febbo Name:William J. Febbo Title:Chief Executive Officer, Principal Executive Officer Date:March 15, 2016 By:/s/ Doug Baker Name:Doug Baker Title:Chief Financial Officer, Principal Financial Officer and Principal Accounting Officer Date:March 15, 2016 This certification has been furnished solely pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

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