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Parkland

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FY2010 Annual Report · Parkland
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2010 annual report

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fueling canadian communities

 
 
 
 
 
 
company profile

We are...

Canada’s largest independent marketer and distributor 
of petroleum fuels, managing a nationwide network of 
fuel sales channels for retail, commercial, wholesale 
and home heating oil customers. We are Canada’s local 
fuel company, delivering competitive fuel products and 
serving Canadian communities through local operators 
who care. We strive to achieve operational excellence by 
offering our customers best-in-class reliable service  
while increasing returns to investors. 

cover Fas Gas Plus, Bowden AB. 

this page Bowden Terminal, Bowden AB.

parkland fuel corporation 2010 annual report

We aim...

To continue the growth trajectory we’ve established over the 
last five years while maintaining and enhancing our dividends 
to shareholders. We are aggressively growing our fuel volumes 
through a comprehensive acquisition strategy while increasing 
operational efficiency and maintaining customer service 
excellence. Parkland is in a leading position to continue the 
growth of its share of the fuel marketing industry.

2005: 

1.2

billion litres

2010: 

3.5

billion litres

growth since 2005: 

197%

p.1

financial highlights

With the majority of the issues relating to the Enterprise Resource Planning (ERP) system either solved or well 

underway towards resolution, improved refiners’ margins, the addition of Bluewave’s winter operations and the 

return to more normal winter weather conditions across Canada, the fourth quarter allowed Parkland to make up 

for some of the ground that was lost at the beginning of the year.

fuel Volumes
millions of litres

3,500M

net sales & operating 
reVenues 
millions of dollars

$2,913M

eBitda 
millions of dollars

$103M

net earnings 
millions of dollars

$30M

p.2

3,500

3,000

2,500

2,000

1,500

1,000

500

0

3,000

2,500

2,000

1,500

1,000

500

0

120

100

80

60

40

20

0

100

80

60

40

20

0

2005 2006 2007 2008 2009 2010

2005 2006 2007 2008 2009 2010

2005 2006 2007 2008 2009 2010

2005 2006 2007 2008 2009 2010

Fuel volumes for the year increased 28% with total fuel 
volumes of 3,500 million litres in 2010 compared with 
2,742 million litres in 2009 due primarily to the acquisition 
of Bluewave Energy in January 2010. Parkland’s fuel 
volumes have grown at a compound annual growth rate 
(“CAGR”) of 24% over the past 4 years as Parkland 
continued to execute on its plan to grow petroleum 
product sales volumes through accretive acquisitions. 

Net sales and operating revenue increased 44% to 
$2,913.4 million compared with $2,020.0 million in 
2009 primarily due to an increase in fuel marketing 
and commercial revenues from the Columbia Fuels and 
Bluewave Energy acquisitions as well as increasing fuel 
prices. Bluewave contributed an increase of $536.2 million 
in fuel marketing and commercial revenues. Year-over-
year fuel price increases added more than $200 million  
in revenue.

EBITDA in 2010 was $103.4 million, an increase of 14% 
from $90.8 million in 2009. The increase in EBITDA  
from 2009 is explained primarily by EBITDA increases 
from the Columbia Fuels and Bluewave Energy 
acquisitions offset by low refiners’ margins, a warm first 
quarter that hampered heating oil and propane sales 
and by a $24.2 million increase in marketing, general 
and administrative expenses. The volatility seen in 
EBITDA since 2005 is attributable to the volatility of 
refiners’ margins.

Net earnings in 2010 was $30.2 million, down 38% from 
$48.6 million in 2009. The decrease in net earnings is 
the result of higher EBITDA offset by higher amortization 
and interest costs due to recent acquisitions. Again, the 
volatility in earnings are attributable to refiners’ margins, 
which are playing a decreasing role in Parkland’s business. 
Refiners’ margins were at the low end of seasonal and 
historic norms from the second quarter of 2009 to the 
third quarter of 2010.

Consolidated Highlights

For the year ended

(in millions of Canadian dollars except volumes)

Fuel volume (millions of litres)

Net sales and operating revenues

Gross profit

Operating and direct costs

Marketing, general and administrative

Amortization expense

Gain on disposal of property, plant and equipment

Refinery remediation accrual

Accretion on asset retirement obligation

Accretion on convertible debenture

Interest expense

Earnings before income taxes

Income tax (recovery) expense

Net earnings

EBITDA(1)

Distributable cash flow(2)

Distributions

Distribution payout ratio

(cents per litre)

Net sales and operating revenues

Gross margin

Operating and direct costs

Marketing, general and administrative

Amortization expense

Interest expense

Earnings before income taxes

Income tax (recovery) expense

Net earnings

EBITDA

(1)  Please refer to the Non-GAAP Measures section in the MD&A for a definition of EBITDA.

(2)  Please see Distributable Cash Flow reconciliation table in the MD&A.

parkland fuel corporation 2010 annual report

 December 31, 
2010

December 31, 
2009

%  
Change

3,500.3

2,913.4

338.4

2,742.0

2,020.0

249.1

159.4

75.6

62.5

(3.1)

0.3

0.1

2.1

25.2

16.3

(13.9)

30.2

103.4

75.4

65.4

%

87 %

106.9

51.4

37.9

(0.9)

0.4

0.2

0.1

5.7

47.5

(1.1)

48.6

90.8

81.6

62.3

76

28

44

36

49

47

65

244

(25)

(50)

2,000

342

(66)

(38)

14

(8)

5

 December 31, 
2010

December 31, 
2009

%  
Change

¢

 ¢

¢

¢

¢

 ¢

¢

¢

¢

83.23

9.67

4.55

2.16

1.79

0.72

0.47

(0.40)

0.86

2.95

¢

 ¢

¢

¢

¢

 ¢

¢

¢

¢

73.67

9.08

3.90

1.87

1.38

0.21

1.73

(0.04)

1.77

3.31

13

6

17

15

29

246

(73)

(51)

(11)

p.3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
growth

We’ve nearly tripled our fuel  
volumes in the last five years...

Parkland’s fuel volumes have grown at a compound 
annual growth rate of 24% over the past four years as 
we executed on our plan to grow sales volumes of refined 
petroleum products through accretive acquisitions. 

Non-urban Fas Gas Plus location.

p.4

parkland fuel corporation 2010 annual report

Here is how we are going  
to keep growing...

Parkland’s growth strategy is based on identifying opportunities  
to increase our share of the Canadian fuel distribution market. 

We seek companies that are highly profitable at regular  
fuel prices. 

We make acquisitions that are immediately accretive, increase 
fuel sales volumes, optimize the terms of our supply contracts, 
diversify our customer base and increase non-fuel profits. 

Then we integrate these companies, applying best-in-class 
business processes and our fuel supply advantage to make  
an already profitable operation even more profitable.

p.5

growth execution

We are the partner of choice

There are four primary sources of growth for Parkland:

the source

description

major independents

Large independent fuel marketers are defined 
as those that have annual fuel volume sales 
between 200 and 1,500 million litres.

petroleum refiners

Petroleum refiners have been actively divesting 
parts of their downstream marketing channels.

small independents

Small independent fuel marketers have annual 
fuel volume sales of less than 200 million litres. 

organic growth

This includes retail gas station upgrades, 
acquiring new retail dealers, and building new 
retail and commercial outlets.

p.6

parkland fuel corporation 2010 annual report

As the largest independent fuel marketer in Canada, we are the partner of choice  
when independents and majors look to divest their fuel marketing businesses.

the opportunity

parkland examples

independents represent more than

15
9

billion litres

More than

4,400
500

retail service stations and more than

bulk plants are still directly supplied by refiners

More than

1.5

billion litres

2-3%

compound annual growth rate

Neufeld – 2007
Bluewave – 2010

Esso* (115 stations in AB & SK – 2005) 
Esso* (25 stations in BC – 2006)
Esso* (43 stations in AB & ON – 2009) 
Shell Lubricants (2010) 

*  retail branded distributor agreements

Joy Propane (2007)
United Petroleum (2007)
Noco (2008)
Columbia Fuels (2009)
Island Petroleum (2010)

New 2010 service stations:
Grande Prairie, Westlock, Dawson Creek,  

Kimberley and more

New 2010 leases/acquisitions: 
Regina, Red Deer, Frank, Fernie and more

p.7

petroleum fuel Value chain

Where Parkland Makes Money

upstream 
margins

refiners’
margins

terminal and 
storage fees

transport 
fees

exploration and  
production

refining

distriBution  
terminals

transport and  
distriBution

Oil and gas exploration and 
production companies look 
for and produce crude oil 
from underground deposits 
and the oilsands. Crude oil is 
then transported to refineries 
throughout North America.

Crude oil enters the refinery 
where it is processed into refined 
petroleum products that include 
gasoline, diesel and heating oil;  
the foundation of Parkland’s 
business. Refined products are 
either sold from the refinery 
or transported to a primary 
distribution terminal for sale.

Distribution terminals receive 
and store petroleum products, 
holding these products in 
inventory until they begin their 
journey to the end customer. 
Parkland has two bulk plants 
(small tertiary terminals in 
Grande Prairie, AB and Fort 
Nelson, BC) and is developing  
a third, much larger terminal  
at Bowden, AB.

Refined petroleum products are 
transported from refineries and 
distribution terminals to commercial 
and industrial customers, retail 
service stations and households using 
both large long-haul tanker trucks as 
well as smaller local delivery trucks. 
Parkland uses a mix of third party 
trucking providers (67%) as well as  
its own fleet of trucks (33%) for  
long-haul deliveries.

p.8

parkland fuel corporation 2010 annual report

As input prices for crude and other materials required for the refining process increase,  
so do prices across the value chain. However, margins stay relatively stable.

wholesale 
margins

commercial 
margins

retail 
margins

parkland  
commercial  
fuels

parkland  
retail fuels

parkland  
supply &  
wholesale

legend

Parkland

Third-Party

Customer

Not part of the  
Parkland value chain

p.9

wholesale and
reseller customers

commercial and  
industrial customers

indiVidual  
consumers

Wholesale and reseller 
customers purchase fuel for 
resale to their own commercial 
and industrial customers. 
Wholesalers and resellers 
arrange to pick-up the fuel 
directly from the refinery or 
primary distribution terminal 
on Parkland’s ticket, and then 
transport and deliver this fuel 
to their own end users.

Industrial and commercial 
customers purchase fuel in 
bulk from Parkland to support 
their industrial activities.  
This includes oil & gas, mining, 
forestry and agricultural 
operations. Cardlocks, which 
are a commercial version of a 
retail gas station but provide 
fuel to commercial truckers, 
also fall into this category. 

Individual consumers purchase 
fuel to provide for their 
everyday needs. This includes 
Canadian motorists who fill their 
vehicles up at service stations 
and home owners who purchase 
heating oil or propane from 
Parkland to heat their homes.

parkland commercial fuels

We are fueling 
commercial customers

“ Drilling for oil is as much an art as a science 
in northern alberta. We need to refuel our 
rig and operation once every six days. even 
though we’re in a remote location, I need to 
know that Bluewave can deliver on time, every 
time, because the success of our operation 
depends on it.”  

– tom, tool push for a drill rig in northern alberta 

commercial Business driVers

canadian rig utilization
percent utilization

100

80

60

40

20

0

Commercial sales volumes are related to activity in the oil and 
gas, mining, forestry, trucking and other commercial industries 
in Parkland’s core markets. Parkland uses the rig utilization rates 
reported by the Canadian Association of Oilwell Drilling Contractors 
(CAODC) to determine activity levels for its core markets. Rig 
utilization through 2010 was observed at or near the median 
compared to the maximum and minimum levels reported since 
2005. This trend continued into 2011.

J

F M A M J

J A S O N D

5 Year min/max

2011

2010

2009

Source: CAODC (www.caodc.ca/statistics/rigcounts-drilling_monthly.html)

p.10

parkland fuel corporation 2010 annual report

Gasoline and diesel sales

Volume: 

1,158

million litres

net sales: 

$884.8

million

gross profits: 

$71.8

million

p.11

Bluewave Energy diesel delivery to a drilling rig in Northern Alberta.

parkland commercial fuels

We are fueling homes

heating oil and propane Business driVers

Victoria, British columBia 
heating degree days

20

16

12

8

4

0

Residential heating oil sales are proportional to heating degree days 
(HDD). HDD for a given day are the number of Celsius degrees that 
the mean temperature is below 18°C. During the first quarter of 2010, 
Parkland’s Western heating oil markets experienced abnormally 
warm weather, which had a negative impact on Parkland’s sales. 
However, in the fourth quarter, conditions returned to a more normal 
temperature range (excluding December). This had an overall positive 
impact. Heading into the first quarter of 2011, HDD were at the upper 
end of norms.

J

F M A M J

J A S O N D

5 Year min/max

2011

2010

2009

halifax, noVa scotia
heating degree days

30

24

18

12

6

0

Following the acquisition of Bluewave at the end of January 2010, 
Parkland began participating in the heating oil markets on Canada’s 
East Coast. Due to the timing of the acquisition, Parkland missed the 
relatively normal temperatures of January 2010, which were followed 
by abnormally warm weather for the remainder of the heating season 
in the first quarter, compounding the impact of the mild winter on 
the West Coast. While the fourth quarter of 2010 was slightly warmer 
than the median, HDD heading into the first quarter of 2011 were 
closer to normal.

J

F M A M J

J A S O N D

5 Year min/max

2011

2010

2009

Source: Environment Canada (www.climate.weatheroffice.gc.ca/climateData/canada_e.html)

p.12

parkland fuel corporation 2010 annual report

Heating oil & propane sales

Volume: 

300

million litres

net sales: 

$208.8

million

gross profits: 

$50.6

million

p.13

Columbia Fuels delivering home heating oil.

parkland commercial fuels

We fuel industry,  
commerce and homes

Parkland Commercial Fuels is our fastest growing business segment and 
represents a significant opportunity for further growth. We are a reliable supplier 
of fuel and related products and services to industrial and commercial customers, 
delivering bulk fuel, propane, heating oil and lubricants to oil and gas, industrial, 
forestry, mining and many other commercial operations. The Commercial Fuels 
division also delivers heating oil to residential customers. This division serves 
commercial customers across the country through more than 130 locations, 
including 85 cardlock sites, and is responsible for the branded distribution of 
fuels for Canada’s three major refiners.

commercial results

fuel Volumes
millions of litres

1,458M

reVenue
millions of dollars

$1,094M

1,600

1,400

1,200

1,000

800

600

400

200

0

1,200

1,000

800

600

400

200

0

p.14

Parkland Commercial Fuels is the Corporation’s fastest
growing division and accounted for 42% of Parkland’s total
fuel distribution in 2010. For the year ended December 31,
2010 commercial fuel volumes increased 128% or 818
million litres to 1,458 million litres compared with 640 million
litres in 2009 primarily due to the acquisition of Bluewave
Energy’s commercial fuel volumes in January 2010.

2005 2006 2007 2008 2009 2010

For the year ended December 31, 2010 commercial fuel
sales increased 154% or $663 million to $1,094 million
compared with $431 million in 2009 primarily due to the
acquisition of Bluewave Energy’s commercial fuel volumes
in January 2010.

2005 2006 2007 2008 2009 2010

parkland fuel corporation 2010 annual report

1

2

40

38

1

17

17

16

1

Parkland Commercial Fuels’ family of successful brands 

includes: Bluewave Energy, Columbia Fuels, Great Northern 

Oil, Neufeld Petroleum & Propane, United Petroleum 

Products, Island Petroleum and Race Trac cardlock 

locations. All of these brands feature quality products and 

services and a commitment to locally delivered, premium 

customer service. Fuel volumes from Parkland Commercial 

Fuels accounted for 42% of the Corporation’s total fuel 

distribution in 2010.

commercial Value chain

commercial locations

133

including 85 cardlocks

p.15

 
parkland retail fuels

We’ll get you there

retail Business driVers

gross domestic product 
billions of chained dollars 2002

1,300

1,250

1,200

1,150

1,100

1,050

1,000

Retail fuel spending in Canada correlates strongly with the economy. 
Canadian Gross Domestic Product (GDP), an indicator of economic 
activity, demonstrated strong growth compared with 2009, and was 
at its highest levels since 2005. This likely helped increase Canadian 
consumption of gasoline and diesel by 6.5% to 72.8 billion litres 
during the twelve months trailing September 30, 2010 compared with 
68.3 billion litres in the prior 12-month period. In addition, personal 
expenditures on motor fuels and lubricants grew by 4.1% to $22.9 
billion in 2010 compared with $22.0 billion in 2009.

J

F M A M J

J A S O N D

5 Year min/max

2010

2009

Source: Statistics Canada Gross Domestic Product by Industry – Catalogue no. 15-001-X Page 161 & Cansim Table 380-0024

p.16

parkland fuel corporation 2010 annual report

Gasoline & diesel sales  
to motorists

Volume: 

1,470

million litres

net sales: 

$1,146.8

million

gross profits: 

$98.5

million

p.17

parkland retail fuels

We’ll get you there

Parkland sells fuel through a network of 619 retail locations across the 
country. We focus on maintaining the integrity of the retail brands we manage 
including Fas Gas Plus, Race Trac and Esso, each of which provides a customer 
experience appropriate to their market segment. We are focusing on a 
transition from Parkland-operated to commission-operated retail locations.  
At commission-operated retail locations, independent entrepreneurs manage 
the station and provide the staff for operations. At independent dealer-
operated sites, a third party owns and manages the station and contracts with 
Parkland to provide fuel for the site. 

retail results

fuel Volumes
millions of litres

1,470M

reVenue
millions of dollars

$1,147M

1,500

1,200

900

600

300

0

1,200

1,000

800

600

400

200

0

p.18

For the year ended December 31, 2010 retail fuel volumes
increased 2% or 28 million litres to 1,470 million litres
compared with 1,442 million litres in 2009. This increase
was entirely due to organic growth in same-store sales and
added locations offset by the rationalization of poorly
performing stations.

2005 2006 2007 2008 2009 2010

During 2010 retail fuel sales increased 9% or $91 million to 
$1,147 million compared with $1,056 million in 2009 primarily 
due to the increasing price of fuel. While sales on a cents per litre 
basis will fluctuate based on the market’s demand for fuel, net 
fuel gross profit on a cents per litre basis drives the profitability 
of the retail fuels division. While these margins decreased by 
4.5% for the year ended December 31, 2010 due to the entry of 
new competitors in certain markets, the decrease for the three 
months ended December 31, 2010 was 4.1% as the competitive 
landscape normalized somewhat.

2005 2006 2007 2008 2009 2010

parkland fuel corporation 2010 annual report

10

3

99

277

130 23 

73

1

3

Parkland Retail Fuels proudly serves Canadian motorists 

coast-to-coast under the Fas Gas Plus and Race Trac brands. 

Parkland is also a Retail Branded Distributor for Imperial 

Oil Limited with locations in Saskatchewan, Alberta, British 

Columbia and Ontario operating under the Esso brand. Fuel 

volumes from Parkland Retail Fuels accounted for 42% of 

the Corporation’s total fuel distribution in 2010.

retail serVice stations

619

retail Value chain

p.19

parkland supply and wholesale

We maintain a material  
supply advantage

refiners’ margins

gasoline refining margins - 
edmonton
cents per litre

35

30

25

20

15

10

5

0

Parkland participates in refiners’ margins for a portion of its fuel 
volumes through one of its supply contracts (heavily weighted for 
gasoline). These margins are dictated by supply and demand and 
can be highly volatile. Between the second quarter of 2009 and the 
third quarter of 2010, refiners’ margins for gasoline were at the low 
end of seasonal and historic norms due to excess supply and refining 
capacity. However, in the last quarter of 2010, and leading into 
January 2011, gasoline refiners’ margins have been strong despite 
lingering excess supply and capacity in the market.

J

F M A M J

J A S O N D

5 Year min/max

2011

2010

2009

diesel refining margins - 
edmonton 
cents per litre

In past years this contract has yielded windfall profits due to supply 
constraints arising from hurricanes and outages. However diesel 
margins were also depressed between the second quarter of 2009 and 
the third quarter of 2010. In the last quarter of 2010 and leading into 
January 2011, despite lingering excess supply and capacity in the North 
American marketplace, diesel refiners’ margins recovered significantly.

J

F M A M J

J A S O N D

5 Year min/max

2011

2010

2009

40
35
30
25
20
15
10
5
0

p.20

parkland fuel corporation 2010 annual report

Wholesale fuel sales to resellers 
and refiners’ margins

Volume: 

682

million litres

net sales: 

$534.7

million

gross profits: 

$18.8

million

p.21

A Wiebe Transport long-haul fuel tanker  
filling up at an Edmonton fuel terminal.

parkland supply and wholesale

We maintain a material  
supply advantage 

In addition to selling fuel to wholesaler and reseller customers, Parkland’s Supply and 
Wholesale division secures fuel supplies from diverse sources at competitive prices, 
ultimately establishing a material supply advantage. Our portfolio of eight oil refiner 
supply contracts combined with our national scope ensures that we obtain fuel supplies 
at competitive costs, and mitigates the risk that comes with having a single supplier.  
We are now taking advantage of opportunities to optimize our supply based on 
differences in pricing, availability and demand across our markets.
  We are also well positioned to create value by assisting refiners in their ability to 
distribute fuel. We have done this by: Balancing our gasoline, diesel and other outputs  
to match what refiners produce; and Developing storage and terminalling capabilities. 
  Our position in the marketplace as Canada’s largest independent fuel marketer is 
enhanced by our ability to efficiently distribute a balance of gasoline and distillate.

wholesale results

fuel Volumes 
millions of litres

1,000

682M

800

600

400

200

0

p.22

Wholesale Fuels volumes decreased 17% to 682 million litres 
from 817 million litres last year as sales were minimized due to 
unduly low refiners’ margins. Wholesale sales to resellers will be 
increased when margins are favorable, and are decreased when 
margins are unfavorable.

2005 2006 2007 2008 2009 2010

parkland fuel corporation 2010 annual report

Come by Chance
(115,000)

Saint John
(250,000)

Halifax
(82,000)

Montreal
(491,000)

Prince George 
(12,000)

Vancouver 
(55,000)

Edmonton 
(412,000)

Lloydminster
(29,000)

Regina
(100,000)

canadian refining centres
refining capacity (barrels per day)

Sarnia 
(360,000)

Nanticoke
(120,000)

wholesale Value chain

p.23

parkland transportation

Parkland’s Transportation division distributes 
fuel for the commercial and retail segments 
of the business. Using a combination of the 
Corporation’s fleet of 90 long-haul trucks as 
well as third party carriers, fuel is distributed 
based on the consumption and demand 
requirements of the end user.

p.24

parkland fuel corporation 2010 annual report

long-haul tankers: 

90

p.25

corporate responsibility

We care about the environment

Parkland is committed to limiting the environmental impact of its operations 
and to the safety of its customers and employees.

tanks remoVed or replaced

25

Parkland recognizes that to be an effective and profitable operator, it pays to protect the environment. 

Environmental liabilities pose a significant risk to operators in the fuel distribution industry and we are  

conscious of this in every area of our business. 

  Over the past five years, we have been actively replacing underground steel fuel storage tanks due to  

the risk they pose to the environment. In 2010, Parkland removed 25 steel underground storage tanks.  

We replaced these with either above-ground steel tanks or underground fiberglass tanks. At the end of 2010,  

we had less than 40 steel underground tanks in our network. By the end of 2011, we plan to reduce that to  

32 as we continue to mitigate environmental risks across our organization.

we care aB out the safety of our customers and employees

care

Our Health, Safety & Environment (HSE) program includes comprehensive policies and procedures to  

protect our workers, the public and the environment. Where possible, we maintain provincial Certificates of 

Recognition (COR) and are a proud participant in Alberta Worker’s Compensation Board’s Partnerships in  

Injury Reduction program. 

Some of the accomplishments realized during 2010 include a reduction in our total recordable incident  

frequency, the development of a new three-year strategic plan for HSE and the re-certification of our Alberta  

COR through an external audit process. 

The focus for 2011 includes the harmonization of HSE procedures across the corporation and the implementation  

of corrective action plans to ensure our incident rate continues to decline.

p.26p.26

 
 
parkland fuel corporation 2010 annual report
parkland fuel corporation 2010 annual report

We care about our community

Parkland strives to be actively involved in supporting the communities that support 
our businesses across Canada. We actively seek opportunities that increase access 
to essential services to the people living outside large cities. Our key areas of focus 
include health and well-being, family support, special needs, prevention of violence  
and youth development.

$100,000

over 3 years

$20,000

Providing fuel to families using  
Ronald McDonald House

$35,000

in 2010

$500,000

over 5 years

We have partnered with the Alberta Cancer Foundation as the Official Fuel Provider 
of the Digital Mammography Screening Program. In a three-year agreement, we 
will provide gasoline and diesel fuel to power the Digital Mammography Screening 
Program, which includes two mobile screening trailers equipped with high quality 
mammography screening devices. These trailers provide services to women in 
approximately 105 rural communities across Alberta to aid in the early detection of 
breast cancer. 

Parkland is a proud sponsor of the development and operating costs of the much 
needed new Central Alberta Ronald McDonald House, opening in the fall of 2011. 
Approximately 11,000 children from rural communities stay at the Red Deer 
Hospital each year. The House will provide a ‘home away from home’ for them and 
their families. Fas Gas Plus will be donating fuel to families who must travel long 
distances to stay at the house while their children receive medical care.

Parkland matched the funds raised by employees to make a donation of more 
than $35,000 to the United Way of Central Alberta in 2010. United Way’s mission 
is to improve lives and build communities by engaging individuals and mobilizing 
collective action, and is primarily focused on poverty, homelessness and families 
or individuals in need. In 2009, United Way Canada raised more than $487 million, 
which was reinvested into community programs and services.

Parkland also made donations to the Red Deer College (RDC) Building 
Communities Through Learning campaign and has an ongoing RDC Parkland Fuel 
Corporation Endowment in support of three scholarships in the transportation 
industry programs.

p.27p.27

president’s letter

We are emerging from the Storm

the perfect storm
Our final quarter of 2010 improved what was a very challenging 
year for Parkland. The first three quarters were no less than a 
perfect storm for us. A warm winter across our heating oil and 
propane markets, refiners’ margins that were depressed below 
both seasonal and historic norms, and the issues that arose 
due to the implementation of our Enterprise Resource Planning 
(ERP) system posed significant challenges for us.

Our vision is to be the market leader in customer loyalty, 
employee engagement and investor confidence. The challenges 
we experienced during our first three quarters of 2010 put 
stress on these very groups and we know we need to improve.

rising to the challenge
While the weather and the economy are outside of our 
influence, we took significant measures to reduce and control 
our costs to address the lower than normal contributions from 
heating oil and propane in the first quarter and from refiners’ 
margins throughout the year. In the middle of this we also had 
to navigate the challenges our new ERP system posed.
The challenges our team faced this year were very 
significant. Faced with such challenges, I believe our team 
performed admirably. The relentless commitment of our 
employees to face these challenges, the sacrifices they made 
on our behalf and the resourcefulness they demonstrated were 
nothing short of inspirational. Their dedication was key to the 
recovery we made by the end of the fourth quarter.

I am very proud of the way people at every level of this 

organization pulled together. 

strength for tomorrow
In the middle of all this, we were building a platform for growth 
that will serve our customers, employees and shareholders in 
the years to come.

Bluewave
We made our largest acquisition ever at the end of January 
2010 when we purchased Bluewave Energy for $232 million. 
This game changing acquisition brought together Canada’s two 
leading independent fuel business consolidators and combined 
our acquisition pipelines. While the equity limits imposed 
upon income trusts back in 2006 forced us to take on debt to 
complete the transaction, the timing of the opportunity and 
its strategic benefits warranted our decision to move forward. 
Bluewave added roughly 650 million litres of annual fuel 
volumes to our portfolio, a seasoned management team and 
strong supplier relationships.
  We also inherited their acquisition pipeline, which led to 
the Shell Lubricants agreement in September and the Island 
Petroleum acquisition in December.

shell lubricants
The Shell Lubricants agreement, effective September 30,  
2010, was immediately accretive and is projected to increase 
our direct and bulk lubricant sales to 37 million litres annually 
from 17 million litres, based on historical figures. We believe 
that there is tremendous opportunity to grow this business 
over time.

island petroleum
On December 30, 2010 we acquired Island Petroleum for  
$23.9 million with almost half the purchase price paid in equity. 
Again, this acquisition was immediately accretive and adds  
70 million litres of fuel sales to our portfolio. Island Petroleum 
is the largest heating oil distributor on Prince Edward Island 
and offers good synergies with our Bluewave operations in  
the region.

supply strength
The acquisition of Bluewave also strengthened our relationship 
with key refiners and further diversified our supply portfolio. 
We now maintain fuel supply contracts with eight oil refiners. 
This portfolio allows Parkland to obtain fuel supplies at highly 
competitive prices and enhances the security of our fuel supply.
  While we received notice on December 31st that our current 
supply contract with Suncor will conclude at the end of 2013, we 
believe that we will be able to economically replace this supply 
either through Suncor or with other suppliers. 

In anticipation of receiving Suncor’s notice of termination, 

Parkland had already started developing alternate supply 
options and related facilities to replace the contract with 
Suncor. We believe that our supply portfolio in 2014 will provide 
strong returns on a more predictable basis than the returns we 
experienced in recent quarters.

enterprise resource planning (erp) system
Despite the challenges we experienced during the deployment 
of the ERP system, we were able to successfully reach 
resolution and move forward in the fourth quarter to system 
sustainment. Over 2011 Parkland will drive new efficiencies  
into our organization through this unified ERP system. The 
enhanced visibility into each of our business units provided by 
this system will help us optimize Parkland’s entire fuel supply 
chain, driving down costs on a cents per litre basis  
over the long term. The system also provides a scalable growth 
platform that will allow us to smoothly integrate newly  
acquired companies into.

Balance sheet
With our acquisitions over the past five years, our balance 
sheet now has more debt than we’ve had in the past. 
Addressing the debt on our balance sheet will be a long-term 

p.28p.28

 
 
 
 
focus for our team. During the month of December there were 
two developments that will improve our balance sheet. 

On December 21st we closed our $45 million convertible, 

unsecured subordinated debentures offering that was sold on 
a bought deal basis. The debenture, bearing interest at 5.75% 
with a 60% conversion premium, was completed on industry 
leading terms and used to reduce outstanding bank debt as well 
as fund part of the Island Petroleum acquisition. 

On December 22nd we announced the Premium Dividend™ 
and Dividend Reinvestment Plan for shareholders of Parkland 
Fuel Corporation. The Plan allows shareholders to participate 
in raising equity capital in a manner that is beneficial to them 
financially, and beneficial to Parkland because it is a low-
cost means of incrementally raising capital. The capital we 
raise through this Plan will help finance future growth and 
strengthen our balance sheet over time. 

corporate conversion
On December 31st we converted from an income trust to 
a corporation. The conversion, which was a tax deferred 
exchange of one trust unit for one common share, went 
smoothly. Our shares began trading on the TSX January 7, 
2011 under the trading symbol “PKI.” Being a corporation will 
allow us to manage our capital more strategically now that the 
constraints placed on income trusts no longer apply.
  We’ve learned many important lessons over the past year 
about how to grow Parkland sustainably. These lessons form 
a part of our increased capacity for growth and business 
development.

a legacy of growth
Since 2005, we have been executing a strategy to grow our 
fuel marketing revenues and reduce our reliance on refiners’ 
margins. In large part, this was because we recognized that 
we would eventually have to replace the earnings that we have 
historically enjoyed from the supply contract we have with 
Suncor (previously Petro-Canada) that allows us to participate 
in refiners’ margins.

To this end, we have more than tripled our share of 

Canada’s fuel distribution and sales market over the past five 
years, and increased our annual fuel sales to 3.5 billion litres. 
This represents a compound annual growth rate of 24% in fuel 
volumes over the past four years.

Given this growth, I think what confuses some investors 

is our bottom line. With all these acquisitions, where is the 
earnings growth? The reality is that for the six quarters that 
preceded the fourth quarter of 2010, refiners’ margins were 
below seasonal and historic norms, and our contract with 
Suncor was in fact less economic at times than our other  
supply contracts.

parkland fuel corporation 2010 annual report
parkland fuel corporation 2010 annual report

Had we not embarked on a strategy of accretive 

acquisitions, we would not have been able to maintain our 
monthly trust distributions through 2009 and 2010, and we 
would not have been able to set our dividend for 2011 at  
$1.02 per share per year.
  We believe that our ability to offer investors a dividend 
that is superior on an after-tax basis (when held outside of 
a tax deferred account) compared to our distribution as a 
trust, demonstrates that our strategy is working . We are well 
positioned to continue to provide our investors with a balance 
of growth and income.

in parting
Since joining Parkland in 2005, we have come a long way 
thanks to the hard work of our team. During this time we have 
grown to be Canada’s largest independent fuel distributor and 
marketer, paid our investors $362 million in trust distributions 
providing a total return of 194%, and grown our fuel volumes  
at a compound annual growth rate of 24%. 

I am proud to have been a part of this team and I want to 
thank Parkland’s employees for their faithfulness, diligence and 
tremendous work ethic.

As I depart, I invite you to join me in welcoming Bob Espey 
to the role of President and CEO of Parkland. Bob is a natural 
leader who will be able to provide the strategic direction that 
Parkland requires to achieve its growth targets in the years 
ahead and to deliver outstanding shareholder value.

I am excited for Parkland’s future. I believe the opportunities 

before Parkland will make it the best organization to work at, 
invest in and do business with in the years to come.

Sincerely,

MIke W. CHorlton

p.29p.29

 
 
 
 
 
 
 
 
chairman’s letter

We See the path Forward 

As much as I am writing this letter on behalf of the Board of 
Directors (“the Board”), I am also writing it on behalf of Bob 
Espey who will be taking the helm at Parkland as CEO on  
May 1, 2011. 

Following Mike’s review of the past year, I wanted to focus 

this letter on the future of Parkland. The mandate set by the 
Board will be to continue executing on the strategic pillars that 
have made Parkland the success it has been. 

As Mike mentioned, this was a challenging year for 
Parkland’s customers, employees and investors. I would like  
to address these challenges and explain how Parkland is going 
to improve in 2011.

pillars of success
There are three strategic levers that we believe drive value  
for Parkland’s customers, employees and investors:  
Growth - Growing the fuel marketing business in a manner  
that ensures profitability independent of any fuel supply 
advantage. Supply - Extracting value from our supply  
contracts and operations. operations - Achieving efficiency 
through operational excellence.

growth
Mike reviewed the progress Parkland has made over the past 
five years in growing its marketing business and reducing our 
reliance on refiners’ margins. Today, retail and commercial 
fuel sales represent the majority of the Corporation’s gross 
profits compared to a minority in the past. This is a testament 
to Parkland’s success in creating a successful business that can 
thrive independent of refiners’ margins.

Over the next five years, we believe Parkland can continue 
the growth trajectory established over the previous five years 
by acquiring other independents and non-core refiner assets. 

supply
Parkland is well positioned to extract value from its supply 
portfolio. That said, this isn’t just about Parkland using its size 
to bargain better deals with the refiners. The Corporation is 
now in a position to offer refiners solutions for the distribution 
of their products that they didn’t have before.

By being the only independent selling a balanced portfolio 

of gasoline and distillate, something we call “balancing the 
barrel”, Parkland sales are matched closely with refiners’ 
outputs. As a result, it is possible to offer refiners the ability to 
draw evenly on their products, which is advantageous to them, 
and an area where we can extract additional value.

Parkland is also developing the ability to terminal fuel for 
itself as well as for suppliers who are experiencing constraints 
at their facilities that interfere with their ability to serve 
customers. Discussions are underway to show refiners what 
Parkland can do for them, and to look for ways to augment 
these symbiotic relationships.

p.30p.30

Parkland will continue aggregating and optimizing its fuel 

supply to produce better returns for our investors.

operations
Parkland aims to offer superior customer service at the  
lowest cost possible.

The growth Parkland has achieved has expanded its  

scope of business, providing the Corporation with an 
opportunity to achieve economies of scale and to drive 
earnings more effectively on a cents per litre basis. We 
measure operational effectiveness by looking at Parkland’s 
net operating costs and marketing, general and administrative 
expenses on a cents per litre basis. There is clearly a need to 
drive these expenses down.

Over the course of 2011, Parkland will be focused on 

improving both customer service and operational efficiency by 
re-engineering more of the Corporation’s business processes 
and extracting value through the new ERP system.

Parkland will continue to deliver best-in-class service to its 

customers through local operators who care.

people who matter
Customers, employees and investors are the people who  
matter most to Parkland. And while Parkland’s vision is to  
be the market leader in customer loyalty, employee 
engagement and investor confidence, it struggled to live  
up to that standard this year.

Parkland is committed to doing better. 

customers
Customer service must be one of Parkland’s key competitive 
differentiators. It’s what allows the Corporation to out-compete 
other fuel companies in attracting and retaining customers.
  While the implementation of the new ERP system  
caused challenges for customers, Parkland has stabilized 
the system and is moving forward in delivering great service 
across Canada.

In late 2010 Parkland kicked off a new customer service 
initiative to further reinforce its relationships with customers, 
and will ensure this competitive advantage is maintained and 
enhanced over the coming year.

employees
This year was challenging for Parkland’s employees and  
I want to thank them for their tireless efforts to make Parkland 
a success. 

To enhance the Corporation’s effectiveness, senior 

management is continuing work begun in 2010 towards building 
one Parkland team; integrating teams from across the country 
onto a consolidated compensation, performance management 
and support platform. While this initiative has come with 
change for some, it is the only way to sustainably manage an 
organization with more than 1600 employees across Canada.

 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report
parkland fuel corporation 2010 annual report

Parkland will continue to execute on its Employment Equity 

initiative to ensure Parkland is a fair workplace that supports 
outstanding achievement from employees of all backgrounds.

adoption of Say-on-Pay and the transition from slate voting to 
individual voting on the Board have been recent improvements. 
Both the Board and management welcome ongoing input 

Senior management will also actively work towards 

enhancing the Corporation’s value proposition to employees by 
adopting better performance management systems, providing 
better feedback and employee support systems and improving 
overall engagement with employees.

Building a strong united team will enhance Parkland’s 

ability to execute its strategy.

on the Corporation’s governance practices from interested 
investors and investor advocates.

Adopting best practices in corporate governance, setting 

strategic direction and providing strong oversight on business 
execution are top priorities for Parkland.
  We take our obligation to maximizing value for Parkland’s 
shareholders very seriously. 

investors
The volatility in earnings during 2010 made it a challenging 
year for investors and Parkland’s other key stakeholders in 
the capital markets. The results really boil down to refiners’ 
margins, a record warm winter through the first quarter, the 
ERP system implementation and a change in the seasonality  
of Parkland’s business.

That said, I think the Board and Parkland made some real 

strides on behalf of shareholders through 2010.

At the end of May Parkland hired a new investor relations 

manager dedicated to improving communication with 
the capital markets. I think this was an important step in 
broadening our exposure within the capital markets and 
increasing investors’ understanding of Parkland’s value 
proposition.

a new Beginning
Before I conclude my letter to you, I want to thank Mike 
Chorlton for a job well done, and welcome Bob Espey, 
Parkland’s incoming CEO. 

Under Mike’s leadership, Parkland has grown from 

a regional retail fuel marketer to the largest national 
independent fuel marketer in Canada. Parkland now has retail, 
commercial, wholesale, home heating oil, convenience store 
and other related operations that position the Corporation 
strategically for future growth and balanced earnings. 

Parkland’s enterprise value has grown from approximately 

$250 million in 2005 to nearly $1 billion in the space of 
five years, while paying shareholders $362 million in cash 
distributions. This is truly a remarkable achievement and a 
testament to Mike’s leadership and dedication.

On November 26th Parkland made its 2011 dividend 

On behalf of the Board of Directors, I wish Mike all the best 

announcement. Prior to making this announcement, investors 
were consistently telling us two things:

offer a balance of income and growth; and Maintain the 

monthly payment cycle. We listened. 

Paying shareholders a monthly dividend of $0.085 per 
share ($1.02 per year) struck a balance between providing an 
attractive yield for income-oriented investors and retaining 
capital for growth opportunities. 

This dividend level will allow Parkland to continue to 

execute on its growth plans through a combination of internally 
generated funds, external debt and equity capital.

A key consideration for the board in setting the dividend 

was that it be sustainable in the near term, with the 
opportunity to increase over time as Parkland succeeds with 
its growth plans.

with his retirement plans. I hope he enjoys a much earned 
opportunity to relax after five years of intense efforts to grow 
Parkland into a National force.

That said, Parkland is in good hands, with another great 
leader. Bob was recruited in 2008 as a successor for Mike and 
since that time has proven himself in Parkland’s Retail and 
Wholesale and Supply divisions.

Given Bob’s performance over the past three years, his 
ability to engage stakeholders and his insight into building 
businesses effectively, I am confident in Bob’s ability to provide 
Parkland with the strategic leadership required to achieve its 
growth targets in the years ahead. 

I know Bob will deliver outstanding value to our 

shareholders while enhancing Parkland’s relationship with 
employees and customers across Canada.

Then, on December 22nd Parkland announced the Premium 

Dividend™ and Dividend Reinvestment Plan which allow 
Canadian shareholders to participate in raising equity capital in 
a manner that is beneficial to them financially.

I look forward to seeing what 2011 will bring. There are truly 
some remarkable opportunities for Parkland in the years ahead 
and I know our team will continue to execute on the strategy 
that continues to drive value at Parkland.

The feedback from the investment community on these 

decisions has been very positive.

corporate governance
The members of Parkland’s Board of Directors embrace their 
obligation to sound corporate governance practices. The 

Sincerely,

JIM pantelIDIS

p.31p.31

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Table of Contents

Cautionary Information ................................................................................................................................ 33

Consolidated Highlights ................................................................................................................................ 34

Management’s Discussion and Analysis .................................................................................................... 35

Management’s Responsibility for Financial Statements ....................................................................... 76

Independent Auditor’s Report ..................................................................................................................... 77

Consolidated Financial Statements ............................................................................................................ 78

Notes to Consolidated Financial Statements ............................................................................................81

Supplementary Information ....................................................................................................................... 105

p.32

parkland fuel corporation 2010 annual report

Cautionary Information

This MD&A provides a comparison of Parkland Fuel Corporation’s (the “Corporation”) and Parkland Income Fund’s (the 
“Fund”) and together their (“Parkland”) performance for the three and twelve month periods ended December 31, 2010 
with the three and twelve month periods ended December 31, 2009. It also includes discussion of Parkland’s affairs up 
to March 14, 2011. This discussion should be read in conjunction with the audited consolidated financial statements and 
accompanying notes. All amounts disclosed are in Canadian dollars. 

Prospective data, comments and analysis are also provided wherever appropriate to assist existing and new investors 
to see the business from a corporate management point of view. Such disclosure is subject to reasonable constraints 
of maintaining the confidentiality of certain information that, if published, would potentially have an adverse impact on 
the competitive position of Parkland. 

Additional information relating to Parkland can be found at www.parkland.ca. The Corporation’s continuous disclosure 
materials, including its annual and quarterly MD&A, audited annual and unaudited interim financial statements, its  
2010 Annual Report, Annual Information Form, Management Information Circular and Proxy, Material Change Reports 
and the various news releases issued by the Corporation are also available on its website or directly through the SEDAR 
system at www.sedar.com.

forWard-lookinG StateMentS

Certain information included herein is forward-looking. Forward-looking statements include, without limitation, 
statements regarding the future financial position, business strategy, budgets, projected costs, capital expenditures, 
financial results, taxes, effectiveness of internal controls, sources of funding of growth capital expenditures, conversion 
of Parkland to a corporate structure, anticipated dividends and the amount thereof, if any, to be declared by Parkland 
Fuel Corporation, expectations regarding the implementation of Parkland’s new ERP system (as defined herein) and 
plans and objectives of or involving Parkland. Many of these statements can be identified by looking for words such 
as “believe”, “expects”, “expected”, “will”, “intends”, “projects”, “projected”, “anticipates”, “estimates”, “continues”, 
or similar words and include, but are not limited to, statements regarding the accretive effects of acquisitions and the 
anticipated benefits of acquisitions. Parkland believes the expectations reflected in such forward-looking statements 
are reasonable but no assurance can be given that these expectations will prove to be correct and such forward-looking 
statements should not be unduly relied upon. Forward-looking statements are not guarantees of future performance 
and involve a number of risks and uncertainties some of which are described in Parkland’s annual report, annual 
information form and other continuous disclosure documents. Such forward-looking statements necessarily involve 
known and unknown risks and uncertainties and other factors, which may cause Parkland’s actual performance and 
financial results in future periods to differ materially from any projections of future performance or results expressed 
or implied by such forward-looking statements. Such factors include, but are not limited to: general economic, market 
and business conditions; industry capacity; competitive action by other companies; refining and marketing margins; the 
ability of suppliers to meet commitments; actions by governmental authorities including increases in taxes; changes in 
environmental and other regulations; and other factors, many of which are beyond the control of Parkland. Any forward-
looking statements are made as of the date hereof and Parkland does not undertake any obligation, except as required 
under applicable law, to publicly update or revise such statements to reflect new information, subsequent or otherwise.
Parkland wishes to caution readers not to place undue reliance on any forward-looking statements, which speak only 
as of the date made. Readers should also refer to the section Business Risks at the end of this MD&A and in the 2010 
Annual Information Form for additional information on risk factors and other events that are not within Parkland’s 
control. Parkland’s future financial and operating results may fluctuate as a result of these and other risk factors.

p.33

MANAGEMENT’S DISCUSSION AND ANALYSIS

Consolidated Highlights

(in millions of Canadian dollars 
except volume and per litre amounts)

December 31, 
2010

December 31,  
2009

%  
Change

December 31, 
2010

December 31, 
2009

%
Change

three months ended

Year ended

Fuel volume (millions of litres)

Net sales and operating revenues

Gross profit

Operating and direct costs

Marketing, general and administrative

Amortization expense

Gain on disposal of property, plant and 
equipment

Refinery remediation accrual

Accretion on asset retirement obligation

Accretion on convertible debenture

Interest expense

Earnings before income taxes

Income tax (recovery) expense

Net earnings

EBITDA(1)

Distributable cash flow(2)

Distributions

980.4

830.8

101.5

46.6

19.4

16.7

(0.5)

0.1

(0.2)

1.5

6.6

11.3

0.5

10.8

35.5

28.4

16.5

Distribution payout ratio

%

58 %

728.0

542.4

56.5

28.9

13.9

9.8

(0.5)

0.1

0.1

0.1

1.9

2.1

(2.3)

4.5

13.7

14.7

15.1

102

Cents per Litre

Net sales and operating revenues

Gross margin

Operating and direct costs

Marketing, general and administrative

Amortization expense

Interest expense

Earnings before income taxes

Income tax (recovery) expense

Net earnings

EBITDA

 ¢

 ¢

 ¢

 ¢

¢ 

 ¢

 ¢

¢ 

 ¢

 ¢

84.74

 ¢

74.51

10.35   ¢

4.75

1.98

1.70

0.67

1.15

 ¢

 ¢

 ¢

  ¢

 ¢

7.76

3.97

1.91

1.35

0.26

0.29

0.05   ¢

(0.32)

1.10

3.62

 ¢

 ¢

0.62

1.88

(1)  Please refer to the Non-GAAP Measures section in the MD&A for a definition of EBITDA.
(2)  Please see Distributable Cash Flow reconciliation table in the MD&A.

35

53

80

61

40

70

–

–

(300)

1,400

247

438

140

159

93

9

14

33

20

4

27

158

300

78

92

3,500.3

2,913.4

338.4

159.4

75.6

62.5

2,742.0

2,020.0

249.1

106.9

51.4

37.9

(3.1)

0.3

0.1

2.1

25.2

16.3

(13.9)

30.2

103.4

75.4

65.4

%

87 %

¢ 

83.23

 ¢

 ¢

¢ 

 ¢

 ¢

 ¢

 ¢

 ¢

 ¢

9.67

4.55

2.16

1.79

0.72

0.47

(0.40)

0.86

2.95

 ¢

 ¢ 

 ¢

¢ 

 ¢

 ¢ 

 ¢

 ¢ 

 ¢

 ¢

(0.9)

0.4

0.2

0.1

5.7

47.5

(1.1)

48.6

90.8

81.6

62.3

76

73.67

9.08

3.90

1.87

1.38

0.21

1.73

(0.04)

1.77

3.31

28

44

36

49

47

65

244

(25)

(50)

2,000

342

(66)

(38)

14

(8)

5

13

6

17

15

29

246

(73)

(51)

(11)

p.34

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

Management’s Discussion and Analysis 
For the three and twelve months ended December 31, 2010.

The information in this document is in Canadian dollars and is current as of March 14, 2011.

overvieW of BuSineSS

Parkland Fuel Corporation (“Parkland” or “the Corporation”) is Canada’s largest independent marketer and distributor of 
refined petroleum products, managing a nationwide network of fuel sales channels for retail, commercial, wholesale and 
home heating fuel customers.

Parkland’s mission is to be the most trusted source of convenience for fuel and related products focused on non-urban markets.

A focus on the non-urban market has led to growth in communities where, for various reasons, there often exist strong 
local connections and brand loyalty to the brands acquired and operated by Parkland. 

The Corporation’s family of retail and commercial brands includes: Fas Gas Plus, Race Trac Gas, Bluewave Energy, 
Columbia Fuels, Great Northern Oil, Neufeld Petroleum & Propane, United Petroleum Products and Island Petroleum.

Parkland is Canada’s local fuel company, delivering a complete range of fuel and related products and serving Canadian 
communities through local operators focused on customer service.

converSion to parkland fuel corporation

On December 31, 2010 Parkland Income Fund (the “Fund”)  completed the previously announced reorganization of the Fund to a 
corporation (the “Conversion”) pursuant to a plan of arrangement under the Business Corporations Act (Alberta). Pursuant to 
the Conversion, all outstanding units of the Fund and all outstanding Class B units and Class C units of Parkland Holdings Limited 
Partnership were exchanged for common shares in the capital of the Corporation (the “Common Shares”) on a one-for-one basis.

All of the covenants and obligations of the Fund under the 6.5% series 1 convertible unsecured subordinated 
debentures of the Fund and the 5.75% series 2 convertible unsecured subordinated debentures of the Fund were 
assumed by the Corporation in connection with the Conversion.

Upon conversion, Parkland Fuel Corporation assumed the business of Parkland Income Fund, and Parkland Income Fund 
ceased to exist. Therefore, by convention, for the purpose of reporting the Fund’s results for 2010, the name Parkland 
Fuel Corporation is used in this document.

fuel MarketinG SeGMent

Parkland’s fuel marketing segment, which accounted for 92% of net sales and operating revenue and 72% of gross 
profit in 2010, is the Corporation’s most important segment and the focus of operations. 

Parkland manages fuel distribution and marketing through four different divisions:

•  Parkland Commercial Fuels

•  Parkland Retail Fuels

•  Parkland Supply & Wholesale

•  Parkland Transport 

parkland coMMercial fuelS

commercial overview 

Parkland Commercial Fuels is the Corporation’s fastest growing division, and a nationwide operation serving commercial, 
industrial and residential customers from coast-to-coast. This division delivers bulk fuel, propane, heating oil, lubricants, 
agricultural inputs, oilfield fluids and other related products and services to commercial, industrial and residential 
customers through an extensive nationwide delivery network.

p.35

MANAGEMENT’S DISCUSSION AND ANALYSIS

Fuel volumes from Parkland Commercial Fuels accounted for 42% of the Corporation’s total fuel distribution in 2010. 
Commercial fuel sales accounted for $1,093.6 million in revenue in 2010, $431.0 million in 2009 and $478.6 million in 2008.

Parkland Commercial Fuels’ family of successful brands includes: Bluewave Energy, Columbia Fuels, Great Northern Oil, 
Neufeld Petroleum & Propane, United Petroleum Products, Island Petroleum and Race Trac cardlock locations. All of the 
brands feature quality products and services and a commitment to locally delivered, premium customer service. 

commercial fuels - volume and Margin review

three months ended 

Year ended 

 December 31, 
2010

 December 31, 
2009

 December 31, 
2010

December 31, 
2009

340

 69 

 40 

449 

258.7 

59.4 

 20.6 

 338.7 

 22.1 

 11.9 

 6.8 

 40.8 

 76.16 

86.09 

 51.21 

75.45 

 6.51 

17.25 

 16.90 

 9.09 

 132 

 12 

 41 

 185 

 102.7 

 11.7 

20.6 

 135.0 

 6.6 

 3.3 

 6.7 

 16.6 

 77.80 

 97.50 

 50.24 

 72.97 

 5.00 

 27.50 

 16.34 

 8.97 

 1,158

 180 

 120 

 1,458 

 884.8 

 144.6 

 64.2 

 1,093.6 

 71.8 

 30.6 

 20.0 

 122.4 

 76.41 

80.38 

 53.32 

 74.99 

 6.20 

 17.01 

 16.61 

 8.39 

 488

 17 

 135 

 640

 352.8 

 15.2

 63.0

 431.0

 22.4 

 4.3 

 22.6 

49.3 

 72.30 

 89.41 

 46.67

 67.34 

 4.59 

 25.29 

 16.74 

 7.70 

Volume (millions of litres)

Gasoline & Diesel

Heating Oil

Propane

Commercial Sub-total

Net sales and operating revenue (millions of Canadian dollars)

Gasoline & Diesel

Heating Oil

Propane

Commercial Sub-total

Fuel gross profit (millions of Canadian dollars)

Gasoline & Diesel

Heating Oil

Propane

Commercial Sub-total

Net sales and operating revenue (cents per litre)

Gasoline & Diesel

Heating Oil

Propane

Commercial Average

Fuel gross profit (cents per litre)

Gasoline & Diesel

Heating Oil

Propane

Commercial Average

p.36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

operational review

For the three months ended December 31, 2010, Parkland Commercial Fuels’ volumes increased 143% to 449 million 
litres compared with 185 million litres for the same period in 2009. For the year ended December 31, 2010, volumes 
increased 128% to 1.5 billion litres compared with 0.6 billion litres in 2009. This increase was largely the result of the 
acquisition of Bluewave Energy in January 2010.

Sales volumes also increased due to stronger economic activity in the oil and gas, mining, forestry, trucking and other 
commercial industries in Parkland’s core markets. For the three months ended December 31, 2010, the Canadian 
Association of Oilwell Drilling Contractors (CAODC) reported an average rig utilization rate of 50% compared with 33% 
for the same period in 2009. The CAODC reported an annual average rig utilization rate of 41% for 2010 compared with 
25% for 2009. 

While sales on a cents per litre basis will fluctuate based on the market’s demand for fuel, net fuel gross profit on a 
cents per litre basis drives the profitability of the commercial fuels division. These margins improved by 1% for the three 
months ended December 31, 2010, and by 9% for the year ended December 31, 2010 due primarily to the acquisition of 
Bluewave Energy in January 2010 and the related addition heating oil, a higher margin delivered product.

During 2010, a major focus at Parkland was the successful integration of Bluewave Energy and the realization of 
business synergies. Parkland originally targeted $2 million in synergies before the end of 2010. However, the integration 
is ahead of plan, achieving $3.7 million in synergies in 2010 through administrative cost savings, efficiencies in 
procurement and the amalgamation of offices in Western Canada. 

divisional outlook

The acquisition of Bluewave Energy, Island Petroleum and Shell Canada’s aftermarket lubricant business and 
distribution rights for select markets represent an additional 740 million litres in annualized volume for the commercial 
fuels division. The commercial businesses that Parkland acquired in 2010 will drive increased sales volumes in 2011. 

Increased economic activity is also expected to drive fuel sales. The outlook for commercial fuel sales volumes 
continues to improve as activity in the oil and gas, mining, forestry, trucking and other commercial industries increases. 

The CAODC reported that rig utilization continued to increase in 2011 with an average utilization rate for January and 
February 2011 of 70% compared with 59% for the same period in 2010. Increased activity in the oil and gas sector as 
well as other industrial sectors drives fuel consumption, which ultimately support greater fuel sales.

Parkland continues to observe increased economic activity in critical markets such as Northern Alberta and  
British Columbia.

Parkland will continue to evaluate potential commercial acquisitions in 2011, and will be opportunistic where it is 
possible to purchase immediately accretive commercial operations that are profitable at regular fuel prices.

In addition to acquisitions, Parkland Commercial Fuels will be focused on growing fuel volumes organically by 
aggressively targeting sectors where the Corporation has a competitive advantage, as well as by enhancing sales 
effectiveness. There is also an opportunity to increase lubricant sales through the national lubricant team and platform 
established in the fourth quarter to support the Shell lubricants business.

Enhancing alignment of priorities with business objectives will also be a focus in 2011. The commercial division will 
improve customer service by linking bonuses to service results and will provide additional training to support excellence 
in this area. Furthermore, by extending the safety bonus to all safety sensitive positions in the division, Parkland 
Commercial Fuels expects to highlight health and safety as a top priority.

Parkland Commercial Fuels will continue to implement best in class processes to support leading edge delivery and 
operational effectiveness.

p.37

MANAGEMENT’S DISCUSSION AND ANALYSIS

Markets

On December 31, 2010 Parkland Commercial Fuels had 133 commercial locations.

Province

Alberta

British Columbia

New Brunswick

Nova Scotia

Northwest Territories

Ontario

Prince Edward Island

Saskatchewan

Yukon

Grand Total

Brands

Province

Alberta

British Columbia

New Brunswick

Nova Scotia

Northwest Territories

Ontario

Prince Edward Island

Saskatchewan

Yukon

Grand Total

Cardlock

Office

Office & 
Cardlock

Other

Grand Total

15

20

–

3

–

–

12

–

– 

50

11

9

–

9

–

10

5

1

– 

45

10

10

1

4

2

7

–

–

1

35

2

1

–

–

–

–

–

–

–

3

38

40

1

16

2

17

17

1

1

133

Bluewave 
Energy

Neufeld 
Petroleum & 
Propane

Island 
Petroleum

Columbia 
Fuels

United 
Petroleum 
Products

Other

Grand Total

12

7

1

16

2

17

2

1

–

58

21

4

–

–

–

–

–

–

–

25

–

–

–

–

–

–

14

–

–

14

–

17

–

–

–

–

–

–

–

17

–

10

–

–

–

–

–

–

–

10

5

2

–

–

–

–

1

–

1

9

38

40

1

16

2

17

17

1

1

133

Parkland’s cardlock facilities are operated under various brands, including Bluewave Energy, Island Petroleum, United 
Petroleum Products, Esso, Race Trac, Columbia Fuels, Petro-Canada and Neufeld Petroleum & Propane. 

p.38

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

customers

Parkland has a diverse commercial customer base operating across a broad cross-section of industries with no single 
customer accounting for more than 5% of consolidated revenue. This customer base includes:

•  Oil & gas industry participants;

•  Mining operations;

•  Forestry operations;

•  Agricultural operations;

•  Residential heating fuel clients; and

•  Other industrial operations.

Because of its customer diversity, as well as the wide geographic scope of Parkland’s service offering and the range of 
segments in which it operates, a downturn in the activities of individual customers or customers in a particular industry 
is not expected to have a material adverse impact on the operations of Parkland. 

parkland retail fuelS

Parkland Retail Fuels operates and services a nationwide network of retail service stations that serve Canadian 
motorists from coast-to-coast. 

Fuel volumes from Parkland Retail Fuels accounted for 42% of the Corporation’s total fuel distribution in 2010. Retail 
fuel marketing accounted for $1,146.8 million in sales revenue in 2010, $1,055.6 million in 2009 and $1,156.4 million  
in 2008.

Parkland is a Retail Branded Distributor for Imperial Oil Limited with locations in Saskatchewan, Alberta, British 
Columbia and Ontario operating under the Esso brand. Parkland has rebranded all former Sunoco sites to either Esso, 
Race Trac, or Fas Gas Plus as a result of the 2009 Suncor/Petro-Canada merger. Parkland is also a franchisee of Esso’s 
“On the Run” brand.

Parkland operates service stations under three business models:

independent dealer operated – These sites are owned or controlled by third parties who contract with Parkland for 
fuel supply for the site. Parkland profits are derived from the fuel sold to these operators.

parkland operated – These sites are owned, controlled and operated by Parkland, and Parkland directly benefits from 
all sales to the consumer in this type of station. The Corporation employs and manages all station employees, as well as 
owns and manages the convenience store inventories.

commission operated – Where possible, Parkland is transitioning its owned or controlled retail gas stations to 
a commission operated business model. Rather than employees, these stations are managed by independent 
entrepreneurs (“retailers”) who provide and manage staff in exchange for a commission on fuel volumes sold, and pay 
rent to Parkland based on a percentage of non-fuel sales revenue. 

Converting stations to a commission operated model offers several advantages including reducing overhead and 
operating costs, transferring ownership of convenience store inventories and their corresponding shrinkage risks to 
the retailer, and leveraging the initiative and work ethic of these entrepreneurs who are incented to achieve Parkland’s 
business objectives.

The retail fuel business is highly competitive, with margins ultimately dependent on wholesale fuel costs and retail fuel 
prices. Due to its focus on non-urban markets, Parkland has limited exposure to the more competitive, larger urban 
markets where retail fuel sales are dominated by major oil companies and by more recent entrants such as grocery 
store chains and large retailers. Parkland’s non-urban focus means Parkland operates in markets where average sales 

p.39

MANAGEMENT’S DISCUSSION AND ANALYSIS

volumes are lower but earnings are enhanced by typically more stable pricing and margins, lower overhead costs and 
less expensive real estate. Parkland will continue to target growth by leveraging its unique brands within its existing 
network and through the acquisition of new sites.

retail fuels - volume and Margin review

Volume (millions of litres)

Sales to Dealer

Sales to Consumer

Retail Sub-total

Net sales and operating revenue (millions of Canadian dollars)

Sales to Dealer

Sales to Consumer

Retail Sub-total

Fuel gross profit (millions of Canadian dollars)

Sales to Dealer

Sales to Consumer

Retail Sub-total

Net sales and operating revenue (cents per litre)

Sales to Dealer

Sales to Consumer

Retail Average

Fuel gross profit (cents per litre)

Sales to Dealer

Sales to Consumer

Retail Average

operational review

three months ended 

Year ended 

December 31, 
2010

 December 31, 
2009

December 31, 
2010

December 31, 
2009

 232 

 143 

 375 

 185.8 

 117.8 

 303.6 

 10.9 

 13.3 

 24.2 

 80.05 

 82.19 

 80.87 

4.70 

 9.28 

 6.45 

 223 

 137 

 360 

 168.0 

 109.3 

 277.3 

 10.0 

 14.2 

 24.2 

 75.34 

 79.78 

 77.03 

 4.48 

 10.36 

 6.72 

 908 

 562 

 1,470 

 697.1 

 449.7 

 1,146.8 

 40.7 

 57.8 

 98.5 

 76.77 

 80.04 

 78.02 

 4.48 

 10.29 

 6.70 

 897 

 545

 1,442 

 640.3 

 415.3 

 1,055.6

 39.0 

 62.2 

 101.2 

 71.38

 76.20 

 73.20 

 4.35 

 11.41 

7.02 

For the three months ended December 31, 2010, Parkland Retail Fuels’ volumes increased 4% to 375 million litres 
compared with 360 million litres for the same period in 2009. For the year ended December 31, 2010, volumes increased 
2% to 1.47 billion litres compared with 1.44 billion litres in 2009. This increase was entirely due to growth in same store 
sales, added locations, and offset by the rationalization of underperforming stations.

While sales on a cents per litre basis will fluctuate based on the market’s demand for fuel, net fuel gross profit on 
a cents per litre basis drives the profitability of the retail fuels division. These margins decreased by 4.1% for the 
three months ended December 31, 2010, and by 4.5% for the year ended December 31, 2010 due to the entry of new 
competitors in certain markets who cut prices to gain market share, and due to other changes in market pricing. As 
can be seen by this comparison, the competitive pressures were not as pronounced in the fourth quarter as they were 
through the balance of the year, as the competitive landscape began to normalize.

p.40

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

During 2010, Parkland Retail Fuels launched two television advertising campaigns for Fas Gas Plus that built both 
volume and brand equity. 

The retail division made substantial progress in 2010 in gaining compliance with the Europay MasterCard and Visa 
(“EMV”) payment system, the global standard for chip-based credit and debit card payments that will soon be required 
for all retailers in Canada. Parkland Retail Fuels is on track to be fully EMV certified by the middle of 2011, and will meet 
all applicable deadlines for EMV certification.

Growing Parkland’s retail network is part of the Corporation’s organic growth strategy. This includes building new sites, 
rebuilding leased sites, and refreshing existing sites. During 2010, the retail division built 12 retail sites across Canada 
that equate to approximately 40 million litres in annual fuel throughput. Two retail sites received a refresh to update 
their look to align with the retail division’s branding guidelines. 

Growing the independent dealer network is also an important source of organic growth in fuel volumes for the retail 
division. During 2010 this was a strong focus with an emphasis on capitalizing on new opportunities on both the West 
and East Coasts of Canada.

divisional outlook

Increased economic activity in Parkland Retail Fuels’ core markets is expected to contribute to volume growth in 2011. 
Business activity is picking up across these markets, especially in Northern Alberta and British Columbia, and this is 
expected to increase mileage from motorists in these areas.

Parkland will continue to evaluate potential retail acquisitions in 2011, and will be opportunistic where it’s possible to 
purchase immediately accretive retail operations that are profitable at regular fuel prices. There will also be a continued 
focus on non-urban market penetration and new dealer signings.

Parkland will continue to promote and develop the Esso “On The Run” franchise through its dealer network in 2011. The 
retail division also launched its third Fas Gas Plus TV advertising campaign in January 2011 to continue to build on the 
volume growth and brand equity that the 2010 advertising program established.

Fas Gas Plus currently offers customers a cash back loyalty program known as the Litre Log™. Customers accumulate 
three cents per litre each time they fuel up, and after 12 fills or 200 litres, the customer receives their loyalty reward in 
the form of cash back. While this paper based loyalty program has served Parkland’s customers well, it is important to 
ensure that Parkland’s offering remains competitive compared with other loyalty offerings in the market. The Corporation 
is in the preliminary stages of investigating potential enhancements to this loyalty program by running a number of small 
pilot studies in isolated communities to assess the impact of delivering the loyalty program electronically.

p.41

MANAGEMENT’S DISCUSSION AND ANALYSIS

Markets 

Province

Alberta

British Columbia

Manitoba

Nova Scotia

Northwest Territories

Ontario

Prince Edward Island

Saskatchewan

Yukon Territories

Grand Total

Brands 

Parkland 
Operated

Commission 
Operated

Independent 
Dealer 
Operated

Grand Total

10

3

13

71

12

12

1

32

128

196

84

11

3

3

72

1

98

10

478

277

99

23

3

3

73

1

130

10

619

Parkland Operated

Commission Operated

Independent Dealer Operated

Fas Gas Plus

Race Trac

Esso

Other

Grand Total

8

88

55

151

2

131

133

4

23

265

292

1

15

27

43

13

128

478

619

Parkland constantly strives to increase same store sales of merchandise and fuel, and overall sales volumes. The actual 
number of stations may increase or decrease as new sites are added and under-performing sites are closed, sold or as 
dealer contracts expire.

fas Gas plus – Fas Gas Plus is a community focused independent brand that brings consumers an urban offering in 
non-urban markets. In 2010, Parkland’s strategy was to continue to maximize penetration of its Fas Gas Plus brand 
throughout its traditional non-urban markets by investing in the Fas Gas Plus station upgrade and conversion program. 

esso – The Esso Retail Branded Distributorship agreement provides Parkland with the opportunity to offer Esso’s 
nationally recognized brand to independent operators or within the Corporation’s operated network in Alberta, 
Saskatchewan, British Columbia, Ontario and the Northwest Territories.

race trac – In the independent dealer business, Parkland has focused on increasing its brand value to the operators. 
The Race Trac brand is positioned for locations or markets where the Fas Gas Plus or Esso brands are not suited and is 
an important part of Parkland’s brand portfolio.

customers

Parkland Retail Fuels sells products to Canadian motorists through its network of retail gas stations. Fuel products sold 
through this network include gasoline and diesel fuel.

p.42

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

parkland SupplY & WholeSale

Parkland Supply & Wholesale is responsible for managing Parkland’s fuel supply contracts, purchasing fuel from 
refiners, and serving wholesale and reseller customers. 

Fuel volumes from Parkland Supply & Wholesale accounted for 16% of the Corporation’s total fuel distribution in  
2010. Wholesale fuel marketing accounted for $534.7 million in sales revenue in 2010, $476.7 million in 2009 and 
$676.5 million in 2008.

Refinery Contracts – Fuel contracts are maintained with eight oil refiners and include minimum volume requirements 
for certain agreements. This portfolio of contracts allows Parkland to obtain fuel supplies at highly competitive prices 
and to enhance the security of the Corporation’s fuel supply by diversifying away the supply risk associated with any 
one supplier.

Maintaining lifting rights at a multitude of refineries and primary terminals across Canada provides Parkland with the 
flexibility to serve customers in a timely fashion.

Bowden – Parkland owns a refinery and 200,000 barrel fuel storage facility at Bowden, Alberta which suspended 
production in 2001. Parkland has used the site to provide chemical processing services and as a storage site for internal 
use and under contract to third parties. These services and related revenues offset some of the ongoing costs of 
maintaining the site. Further options to develop this asset, particularly expanding its use as a storage and distribution 
terminal as well as for chemical processing, are under review.

operational review

On December 31, 2010 Parkland received notice that the current supply contract with Suncor Energy Inc. (“Suncor”)  
will be terminated on December 31, 2013. Parkland currently purchases approximately one billion litres of fuel from 
Suncor annually under this agreement, which is priced using a formula by which Parkland shares in a portion of the 
refinery margins.

This contract accounts for less than a third of Parkland’s total fuel supply, and the Corporation is continually 
negotiating new supply agreements to optimize its supply portfolio. In anticipation of receiving Suncor’s notice of 
termination, Parkland has already started developing alternate supply options and related facilities to economically 
replace the fuel supply contract with Suncor. Parkland does not anticipate any issues with replacing the Suncor fuel 
supply volumes for 2014 if negotiations with Suncor are unsuccessful.

divisional outlook

Refiners’ margins improved in the fourth quarter and continued to remain strong through January, even though 
inventories of fuel products remained relatively high in North America. 

Product supplies appear to be adequate to meet forecasted commitments.

parkland tranSportation

Parkland Transportation is responsible for distribution of fuel to Parkland’s retail and commercial locations. Fuel is 
delivered to Parkland’s service stations and commercial customers by a combination of the Corporation’s own fleet 
of tractor/trailers and third party commercial carriers. Operating and owning a fleet provides Parkland with improved 
control of quality and timeliness of service. Parkland staff schedule and coordinate the pick-up of fuel from the 
refineries and terminals by either Parkland carriers or by third party wholesale customers. 

Wiebe transport – The 2007 and 2008 acquisition of trucking fleets from Neufeld Petroleum and Propane and Wiebe 
Transport added long-haul trucking capacity to Parkland’s fleet. The counter-seasonal demands of the propane and 
fertilizer businesses allow the Corporation to improve overall fleet efficiency.

As part of the operations, mechanical repair and maintenance facilities are located in both Grande Prairie and La Crete, 
Alberta, allowing the Parkland long-haul fleet to be serviced internally.

p.43

MANAGEMENT’S DISCUSSION AND ANALYSIS

petrohaul – With fuel transportation assets located across Western Canada, Petrohaul oversees Parkland’s western 
regional fuel hauling needs. Petrohaul manages and distributes fuel to retail and commercial locations across Western 
Canada and the Territories. Petrohaul’s fleet is satellite-dispatched with GPS tracking to ensure efficient on-time 
customer deliveries.

huMan reSourceS

Parkland had approximately 1,610 employees at December 31, 2010, including 400 staff from the acquisition of Bluewave, 
150 retail convenience store personnel stationed throughout Western Canada and 200 employees in its Red Deer, 
Alberta head office. Parkland is moving away from corporate owned and operated retail sites and further towards 
commission operated sites in order to enhance performance at individual retail locations. This move will further reduce 
the number of convenience store employees managed by Parkland.

our values

Integrity: We will always do the right thing

People: Respect the needs of customers, employees and others

teamwork: Achieve greater results by working together

Success: Set and achieve challenging goals

Parkland’s employees are also owners of the Corporation, investing in Parkland regularly through its share/unit 
purchase plan. A profit sharing plan further contributes to the entrepreneurial spirit of Parkland’s employees, 
fostering a sense of ownership and pride throughout Parkland. Parkland continues to recruit and attract top talent 
in order to carry out its strategic objective of continued growth by acquisition. Key positions have been filled despite 
the competitive labor market in Western Canada and Parkland will continue to focus on talent development and 
performance management. By constantly adhering to the Corporation’s values of integrity, people, teamwork and 
success, Parkland believes it has the right tools to retain and develop the talent required to achieve the last of the 
Corporation’s values – success. 

GroWth StrateGY — accretive acquiSitionS

Parkland’s fuel volumes have grown at a compound annual growth rate (“CAGR”) of 24% over the past four years as the 
Corporation continues to execute on its plan to grow petroleum product sales volumes through accretive acquisitions. 
Parkland aims to continue this growth trajectory over the next five years. 

There are four primary sources of growth for Parkland:

1) 

 acquisition of large independent fuel marketers — Large independent fuel marketers are defined as those that 
have annual fuel volume sales between 200 and 1,500 million litres. There are approximately 15 independent fuel 
marketers remaining in Canada of this size. Parkland’s 2010 acquisition of Bluewave Energy fell into this category. 

2)   acquisition of small independent fuel marketers — Small independent fuel marketers have annual fuel volume 
sales of less than 200 million litres. Parkland’s recent acquisition of Island Petroleum fell into this category.

3)   Acquisition of business from major Canadian refiners — Major Canadian petroleum refiners include Imperial Oil, 
Shell, and Suncor. In some cases, these major refiners are actively divesting parts of their downstream marketing 
channels to focus on their core competencies in the upstream and midstream businesses. Parkland’s recently 
announced acquisition of Shell Canada’s aftermarket lubricant business and distribution rights for select markets 
fell into this category.

4)   organic growth — This includes retail gas station upgrades, acquiring new retail dealers, and building new retail and 

commercial outlets. Organic growth accounts for approximately 2% of Parkland’s fuel volume CAGR.

p.44

parkland fuel corporation 2010 annual report

As the largest independent fuel marketer in Canada, Parkland is the partner of choice when independents and majors 
look to divest their fuel marketing business.

Why Major Petroleum Refiners Divest Their Marketing Businesses to Parkland

Parkland provides majors with an effective way to outsource their downstream marketing to a credit worthy, well 
capitalized organization that can consolidate billing, manage credit risk, and effectively manage and protect the majors’ 
brands. With coast-to-coast operations, Parkland has the scope to quickly bring on and optimize business from the 
major refiners. 

approach to acquisitions

Parkland intends to continue to be proactive, focused and disciplined in its approach to such acquisitions. 

Parkland seeks to make acquisitions that:

•  are immediately accretive to cash flow from operating activities;

•  increase fuel sales volumes in strategic markets;

•  build non-fuel profits to enhance the long-term stability of the enterprise;

•  optimize the Corporation’s supply contracts; and

•  diversify the customer base.

recent acquisitions

Bluewave Energy – Bluewave Energy (“Bluewave”), based in Dartmouth, Nova Scotia, was acquired on January 31, 2010 
and remains Shell’s largest branded distributor in Canada. Bluewave helped Parkland Commercial Fuels achieve national 
coverage with significant added market presence in Alberta, British Columbia, Ontario, and the Maritime provinces. 

Bluewave, which was acquired for $232.0 million, added 650 million litres in annual fuel sales, a fleet of 185 fuel 
delivery trucks and 48 new branch locations across Canada. The acquisition was strategically significant, bringing 
together Canada’s two most active consolidators and combining two very active acquisition pipelines.

Shell lubricants – On September 30, 2010, Parkland acquired the right to sell lubricants and car care products branded 
with Shell or Pennzoil-Quaker State trademarks to a specific list of customer accounts and regions for ten years under 
Shell’s Alliance Distributorship model. The agreement is expected to add 12 million litres in direct lubricant sales and  
8 million litres in bulk lubricant sales on an annual basis, which would increase Parkland’s total lubricant sales portfolio 
to approximately 37 million litres per year.

island petroleum – Acquired on December 30, 2010, Island Petroleum Products Ltd. (“Island Petroleum”) is the 
largest heating oil distributor on Prince Edward Island. Acquired for $23.9 million, half of which was paid in equity, the 
acquisition adds 70 million litres in annual fuel sales to Parkland’s portfolio.

non-Gaap MeaSureS

Parkland’s financial results are prepared under Canadian Generally Accepted Accounting Principles (GAAP). However, in 
this document there are references to non-GAAP measures such as EBITDA and Distributable Cash Flow. 

EBITDA refers to Earnings Before Interest on Long-Term Debt, Income Tax Expense, Amortization, Refinery 
Remediation, Accretion Expense on Asset Retirement Obligations, Interest and Accretion on Convertible Debentures 
and Loss (Gain) on Disposal of Property, Plant and Equipment. It can be calculated from the GAAP amounts included 
in Parkland’s financial statements. Parkland believes that EBITDA is a relevant measure to users of its financial 
information as it provides an indication of pre-tax earnings available to distribute to Parkland’s debt and equity holders. 
Parkland’s definition of EBITDA may not be consistent with other providers of financial information and therefore may 
not be comparable.

p.45

MANAGEMENT’S DISCUSSION AND ANALYSIS

Standardized distributable cash flow is a measure defined by the Canadian Institute of Chartered Accountants (CICA). 
Parkland’s adjusted standardized distributable cash flow is referred to as distributable cash flow and contains certain 
adjustments to standardized distributable cash flow required to better reflect the cash flow available for dividends  
to shareholders.

reconciliation of distributable c ash flow

(in 000’s of Canadian dollars except percentages)

Cash flow from operating activities

Less: Total capital expenditures and intangibles

Standardized distributable cash flow(1)

Add back (deduct):

Growth capital expenditures and intangibles

Proceeds on disposal of capital items

Change in non-cash working capital

Distributable cash flow

Distributions

Distribution payout ratio

(in 000’s of Canadian dollars except percentages)

Cash flow from operating activities

Less: Total capital expenditures and intangibles

Standardized distributable cash flow(1)

Add back (deduct):

Growth capital expenditures and intangibles

Proceeds on disposal of capital items

Change in non-cash working capital

Distributable cash flow

Distributions

Distribution payout ratio

three months ended

December 31, 
2010

December 31, 
2009

 (45,822)

 (13,571)

 (59,393)

 10,470 

 2,393

74,885 

 28,355 

 16,525 

 %

58 % 

3,976 

 (16,640)

(12,664)

 14,457

 2,558 

 10,373

 14,724

 15,059 

102

December 31, 
2010

Year ended

December 31, 
2009

 4,469 

(40,872)

 (36,403)

29,207 

 6,367 

76,268 

 75,439 

 65,437 

 %

87 % 

 112,392

 (43,590)

 68,802 

 31,984

 4,962

 (24,109)

 81,639

62,284

76

(1)  Standardized distributable cash flow is a measure defined by the Canadian Institute of Chartered Accountants (CICA). See discussion below.

distributable cash flow

Distributable cash flow exceeded distributions in the fourth quarter by $11.8 million and by $10.0 million for the year 
ended December 31, 2010. The distribution payout ratio for the fourth quarter of 2010 was 58% compared with 102% in 
the last quarter of 2009. For the twelve month period ended December 31, 2010 the distribution payout ratio was 87% 
versus 76% in the prior year. 

The decrease in the distribution payout ratio for the fourth quarter was the result of increased distributable cash flow 
arising from increased net earnings excluding amortization costs. The increase in net earnings excluding amortization 

p.46

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

costs was principally the result of strong commercial volumes associated with colder weather in 2010 versus 2009, 
the inclusion of Bluewave’s early winter operations which were not included in last year’s fourth quarter results and 
improved refiners’ margins. Movements in non-cash working capital are excluded from distributable cash flow. 

The increase in the distribution payout ratio in 2010 versus 2009 was the result of $6.2 million in decreased 
distributable cash flow and $3.2 million in higher distributions. The decrease in distributable cash flow was the net 
result of a number of factors that offset the increased EBITDA that was generated as a result of the Corporation’s 
acquisitions. These offsets included higher interest costs to finance the Bluewave acquisition, higher marketing, general 
and administrative expenses to support the ERP implementation combined with lower refining margins during the first 
three quarters and abnormally warm winter conditions in the first quarter of 2010 that adversely affected heating oil 
and propane sales.

With the acquisitions of Bluewave and Columbia, the seasonality of Parkland’s financial results is expected to change. 
Peak earnings in the past have tended to be driven by higher retail volumes and refiners’ margins during the  
second and third quarters. However, the commercial and heating fuel businesses of Bluewave and Columbia are 
expected to drive increased earnings in the fourth and first quarters, providing a seasonal balance to Parkland’s 
summer business operations. 

Adjustments recorded by Parkland as part of its calculation of distributable cash flow include, but are not limited to, the 
impact of the seasonality of Parkland’s businesses by adjusting for non-cash working capital items thereby eliminating 
the impact of the timing between the recognition and collection/payment of Parkland’s revenues and expenses, which 
can from quarter to quarter differ significantly. Parkland’s calculation also distinguishes between capital expenditures 
that are maintenance related and those that are growth related including intangible assets, in addition to allowing for 
the proceeds received from the sale of capital items. 

Maintenance capital is the amount of capital funds required in a period for an enterprise to maintain its future cash 
flow from operating activities at a constant level of productive capacity. Parkland defines its productive capacity as 
volume of fuel and propane sold, volume of convenience store sales, volume of lubricants sales, agricultural inputs 
and delivery capacity. The adjustment for maintenance capital in the calculation of standardized distributable cash 
is capital expenditures during the period excluding the cost of any growth asset acquisitions or proceeds of any 
asset dispositions. Parkland believes that the current capital programs, based on the current view of its assets and 
opportunities and the outlook for fuel supply and demand and industry conditions, should be sufficient to maintain 
productive capacity in the medium term. Due to the risks inherent in the industry, particularly the reliance on external 
parties for supply of fuel and propane and general economic conditions and weather that affects customer demand, 
there can be no assurance that capital programs, whether limited to the excess of cash flow over dividends or not, 
will be sufficient to maintain or increase production levels or cash flow from operating activities. As Parkland strives 
to maintain sufficient credit facilities and appropriate levels of debt, the seasonality of the business is not currently 
expected to influence dividend policies.

Parkland’s calculation of standardized distributable cash has no adjustment for long-term unfunded contractual 
obligations. Parkland believes the only significant long-term unfunded contractual obligation at this time is for asset 
retirement obligations and refinery remediation, both of which are expected to be deferred for an extended period of time. 

Although it is typical for Parkland’s cash flow to have seasonal fluctuations, the current intention of Parkland’s 
Directors is to pay consistent regular monthly dividends throughout the year based on estimated annual cash flow. 
Parkland’s Directors review distributions and dividends quarterly giving consideration to current performance, 
historical and future trends in the business, expected sustainability of those trends, as well as capital betterment 
requirements to sustain performance.

Commencing January 2011, Parkland started to pay dividends on a monthly basis, maintaining the prior distribution 
payment cycle of the fund, to align with the preferences of the Corporation’s shareholders. Parkland intends to pay a 
monthly dividend of $0.085 per share, equivalent to $1.02 per share annually. 

p.47

MANAGEMENT’S DISCUSSION AND ANALYSIS

Prior to setting the 2011 dividend policy, Parkland’s Directors and Management rigorously stress tested annual cash 
flow forecasts to set a sustainable dividend level after considering Parkland’s seasonality, debt service obligations, 
maintenance capital expenditures, corporate income taxes and exposure to fluctuations in fuel margins.

caSh floW, net earnin GS and eBitda coMpared to diStriButionS

(in 000’s of Canadian dollars)

Cash flow from operating activities

Net earnings

EBITDA(1)

Distributions

Excess (shortage) of cash flow from operating activities relative to distributions

Excess (shortage) of cash flow from net earnings relative to distributions

Excess (shortage) of cash flow from EBITDA relative to distributions

(in 000’s of Canadian dollars)

Cash flow from operating activities

Net earnings

EBITDA(1)

Distributions

Excess (shortage) of cash flow from operating activities relative to distributions

Excess (shortage) of cash flow from net earnings relative to distributions

Excess (shortage) of cash flow from EBITDA relative to distributions

(1)  Please refer to the Non-GAAP Measures section in the MD&A for a definition of EBITDA.

three months ended

December 31, 
2010

December 31, 
2009

 (45,822)

 10,798 

35,494 

 16,525 

 (62,347)

 (5,727)

 18,969 

 3,976

 4,478

 13,698

 15,059

 (11,083)

 (10,581)

 (1,361)

December 31, 
2010

Year ended

December 31, 
2009

 4,469 

 30,194 

 103,422 

 65,437 

 (60,968)

 (35,243)

 37,985 

 112,392

 48,604 

 90,840 

 62,284 

50,108

 (13,680)

 28,556 

Net earnings include significant non-cash charges including amortization and accretion expense. These non-cash charges 
do not impact Parkland’s ability to meet its distribution and dividend payments. Cash flow from operating activities in 
2010 has been lower than distributions as a result of significant working capital requirements, primarily increases 
in accounts receivable and higher interest costs from financing the purchase of Bluewave Energy. The $80.8 million 
increase in accounts receivable in 2010 included in net changes in non-cash working capital in the Consolidated 
Statement of Cash Flows excludes the $83.0 million of accounts receivable included in the acquisition value of Bluewave 
Energy acquired on January 31, 2010 and $6.7 million in accounts receivable included in the acquisition value of Island 
Petroleum acquired on December 30, 2010. The increase of $80.8 million in accounts receivable was due to seasonal 
volume increases in commercial accounts and increases in other non-trade receivables including government fuel taxes. 
Significant efforts are planned in 2011 to reduce accounts receivable balances in relation to days’ sales. 

For the accounts receivable that were impacted by the implementation of Parkland’s enterprise resource planning (“ERP”) 
system, balances outstanding over 60 days reduced by $8.4 million from September 30, 2010 to December 31, 2010.

p.48

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

Net earnings in 2010 were impacted by $24.6 million in higher amortization costs in 2010 compared with 2009. EBITDA 
has been sufficient to fund cash distributions on an annual basis. 

Sequential Quarterly Review of Income

three months ended,

2010

2009

($000’s except per share/unit amounts)

Dec-31

Sep-30

Jun-30

Mar-31

Dec-31

Net sales and operating revenue

Cost of sales

Gross profit

Expenses 

Operating and direct costs

Marketing, general and administrative

Amortization

Refinery remediation

Accretion expense on asset retirement 
obligations

Interest on long-term debt

Interest and accretion on convertible 
debentures

(Gain) loss on disposal of property, plant  
and equipment

Earnings (loss) before income taxes

Income tax expense (recovery)

Current

Future

Net earnings

Comprehensive income

Retained earnings, beginning of period 

Allocation to Class B Limited Partners

Allocation to Class C Limited Partners

Allocation to Unitholders

Retained earnings, end of period

Net earnings per share/unit

– basic 

– diluted

Share/units outstanding

 830,837

729,319 

 101,518 

46,601 

 19,423 

 16,707 

 75 

 (200)

 4,969 

796,534 

 718,273

 78,261 

 39,194 

 20,932 

 16,470 

 75 

 227 

 5,187 

605,799 

 522,635

83,164 

680,250

 604,782 

 75,468 

542,394 

 485,900 

 56,494 

 37,486 

 17,752 

 15,616 

 30 

 (10)

 5,221 

36,166

 17,435 

 13,800 

 120 

 35 

 3,440 

 28,891 

 13,905

 9,788 

 105

 120

 1,413

 3,117 

 1,810 

 1,791 

 1,761 

 633 

 (491)

 90,201 

 11,317 

28 

491 

 519 

 10,798 

 10,798 

 – 

 (523)

(352)

 (9,923)

 – 

0.21 

0.21 

 53,164 

$

 (1,344)

 82,551 

 (4,290)

 (28)

 (4,710)

 (4,738)

 448 

 448 

– 

 (22)

 (15)

 (411)

 – 

 (1,643)

 76,243 

 6,921 

 3,500 

 (10,084)

 (6,584)

 13,505 

 13,505 

– 

 (660)

 (449)

 (12,396)

 – 

359 

 73,116 

 2,352 

 (504)

 54,351 

 2,143 

 (3,500)

 (2,450)

 409 

 (3,091)

5,443 

 5,443 

– 

 (269)

 (254)

(4,920)

 – 

 115

 (2,335)

 4,478

 4,478 

–

 (241)

 (497)

(3,740)

– 

$

 0.01 

$

 0.25 

$

 0.01 

 52,037 

 0.25 

 51,957 

$

 0.11 

 0.11 

 0.09

0.09

 51,871 

 50,194

p.49

 
 
 
 
 
 
 
 
 
 
 
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

three MonthS ended deceMBer 31, 2010

The highlights for the fourth quarter of 2010 are as follows:

•  Fuel sales volumes increased 35% to 980 million litres compared with 728 million litres in Q4 2009;

•   EBITDA returned to expected norms and increased 159% to $35.5 million compared with $13.7 million in Q4 2009. 

Net earnings increased by 140% to $10.8 million compared with $4.5 million in Q4 2009;

•   Bluewave Energy integration with Parkland’s Commercial Business Group exceeded 2010 plan by achieving  

$3.7 million in synergies;

•   Parkland’s CEO, Mike Chorlton, announced his retirement on December 3, 2010 with Bob Espey, Parkland’s current 

COO, to succeed him May 1, 2011;

•  $45 million convertible debenture offering was completed December 21, 2010;

•   Island Petroleum was acquired December 30, 2010 for $23.9 million. Island Petroleum is the largest heating oil 

distributor on Prince Edward Island and adds 70 million litres in annual fuel sales to Parkland’s portfolio; 

•   Suncor issued notice to terminate its current supply contract with Parkland on December 31, 2013. Parkland does not 

anticipate any issues with economically replacing the supply volumes before 2014; and

•   Parkland Income Fund converted to a corporation effective January 1, 2011 pursuant to a plan of arrangement under 

the Business Corporations Act (Alberta). 

fuel volumes

Gasoline, diesel and propane volumes increased 35% to 980 million litres in the fourth quarter of 2010 from  
728 million litres in the prior year. The increase in volumes was primarily driven by elevated commercial activity in 
Northern Alberta and British Columbia and the acquisition of Bluewave Energy effective February 1, 2010. 

COMMERCIAL FUEL VOLUMES

For the three months ended December 31, 2010 commercial fuel volumes increased 143% or 264 million litres to  
449 million litres compared with 185 million litres for the same period in 2009 due to increased Western Canadian 
resource activity and the Bluewave Energy acquisition.

Propane volumes declined by 2% for the fourth quarter of 2010 to 40 million litres from 41 million litres for the same 
period in 2009 due to the December 2009 divestment of an underperforming branch.

RETAIL FUEL VOLUMES

For the three months ended December 31, 2010 retail fuel volumes increased 4% or 15 million litres to 375 million litres 
compared with 360 million litres for the same period in 2009 due primarily to new higher volume retail sites and the 
elimination of low volume sites as compared with the fourth quarter of 2009. 

revenue

Net sales and operating revenue for the three month period ended December 31, 2010 was $830.8 million, up 53% from 
$542.4 million during the fourth quarter of last year. Fuel marketing revenue increased 51% with commercial fuel sales 
reporting an increase of 151% compared with the same three month period in 2009. The increase in fuel marketing 
and commercial revenues was primarily due to the Bluewave acquisition. In the fourth quarter of 2010 fuel marketing 
revenue per litre increased 12%. 

Gross Profit 

Gross profit for the three months ended December 31, 2010 increased 80% or $45.0 million to $101.5 million compared 
with $56.5 million for the same period in 2009. This increase was due to a 35% increase in fuel volumes and a 36% 
increase in fuel gross profit per litre compared with the same period in 2009.

p.50

parkland fuel corporation 2010 annual report

Segmented Sales, Cost of Sales and Gross Profit

The following table details net sales, cost of sales and gross profit for Parkland’s business segments:

(in millions of Canadian dollars)

Fuel Marketing Segment

Net sales

Cost of sales

Gross profit

Gross margin

Non-Fuel Commercial Segment

Net sales

Cost of sales

Gross profit

Gross margin

Other Segment

Net sales

Cost of sales

Gross profit

Gross margin

Convenience Store Merchandise Segment

Net sales

Cost of sales

Gross profit

Gross margin

Gross Profit Sources

Total consolidated gross profit

Less:

Convenience store gross profit

Gross profit on non-fuel commercial sales

Other revenue included in gross profit

Fuel marketing gross profit

Cents per litre

fuel Marketing Segment

three months ended

December 31, 
2010

December 31, 
2009

%  

Change

764.7 

 692.7 

 72.0 

%

9.4 %

51.3 

 32.7 

 18.6 

%

36.3 %

 9.6 

 – 

 9.6 

 505.1 

 465.8 

 39.3 

7.8

 22.1 

 13.7 

 8.4 

38.0

 6.6 

 – 

 6.6 

%

100.0 %

100.0

5.2 

 4.0 

 1.2 

%

23.1 %

8.6 

 6.4 

 2.2 

25.6

 101.5 

 56.5

 1.3 

 18.6 

9.6 

 72.0 

 ¢

7.34 

¢ 

 2.2 

 8.3 

6.6 

 39.4 

 5.41 

 51 

 49 

 83 

 132 

 139 

 121 

 45 

 – 

 45 

 (40)

 (38)

 (45)

 80 

 (41)

 124 

 45 

 83 

 36 

Parkland’s fuel marketing segment, which accounted for approximately 92% (93% – 2009) of net sales and operating 
revenue and approximately 71% (70% – 2009) of gross profit for the three months ended December 31, 2010, is 
the Corporation’s most important segment and the focus of its operations. This segment consists of fuel sales and 
deliveries through the Corporation’s commercial, retail, and wholesale operations. 

p.51

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Fuel marketing sales have increased 51% to $764.7 million in the quarter ended December 31, 2010 from $505.1 million 
in the fourth quarter of 2009. The increase in fuel marketing sales was primarily driven by the January 2010 acquisition 
of Bluewave Energy, which contributed $176.1 million in fuel sales in the fourth quarter. 

Parkland’s operating revenues and cost of sales fluctuate with the price paid for refined product, which in turn 
fluctuates with the cost of crude oil. Profit margins on a cents per litre (cpl) basis are a more relevant indicator of the 
Corporation’s ability to generate value. 

For the three month period ended December 31, 2010, profit margins in the retail fuel segment were comparable to the 
fourth quarter of 2009 at $24.2 million. On a cents per litre basis the retail fuel segment had a profit margin of 6.5 cpl 
compared with 6.7 cpl in the same period in 2009 due to increased competition in certain markets. Profit margins in the 
commercial fuel segment increased 146% to $40.8 million in the fourth quarter of 2010 compared with $16.6 million in 
the fourth quarter of last year. On a cents per litre basis the commercial fuels segment profit margin increased to 9.1 cpl 
in the fourth quarter of 2010 compared with 9.0 cpl for the same period in 2009 due to an increase in the proportion of 
higher margin delivered fuel and heating oil products. 

Parkland Supply & Wholesale and Refiners’ Margins

Parkland Supply & Wholesale, a part of the Fuel Marketing Segment, includes profits from Parkland’s participation  
in refiners’ profit margins and modest profits from wholesale fuel sales. Parkland participates in refiners’ margins  
for a significant portion of its supply volumes. Refiners’ margins are driven by supply and demand, over which  
the Corporation has little control. Parkland continues to execute its strategy to build fuel marketing profits to offset 
fluctuations in refinery margins that are expected to continue until the termination of the Suncor contract on  
December 31, 2013.

Gross profit in Parkland Supply & Wholesale increased $8.6 million to $6.0 million for the three months ended 
December 31, compared with ($2.6 million) for the same period in 2009 as refiners’ margins recovered from the lower 
levels experienced earlier in the year. 

Product supplies appear to be adequate to meet forecasted commitments.

non-fuel commercial Segment

Parkland’s Non-Fuel Commercial Segment consists of agricultural inputs, lubricant, and other products that do not fall 
into the fuel category. This segment accounted for approximately 6% (4% – 2009) of revenues and 18% (15% – 2009) of 
gross profits for the three months ended December 31, 2010.

Non-Fuel Commercial revenue increased to $51.3 million in the fourth quarter of 2010 from $22.1 million in the fourth 
quarter of 2009 due to the addition of revenue in the quarter from the acquisition of Bluewave which was effective 
February 1, 2010. 

other Segment

Parkland’s Other Segment consists of lottery revenue, externally charged freight revenue, retail variable rents, and 
vendor rebates. While this segment accounted for approximately 1% (1% – 2009) of net sales and operating revenue,  
it was responsible for approximately 9% (12% – 2009) of Parkland’s gross profits for the three months ended  
December 31, 2010.

Other revenue included in gross profit increased to $9.6 million in the fourth quarter of 2010 from $6.6 million in 
the fourth quarter of 2009 due in large part to the conversion of corporate operated sites to commission or dealer 
operated sites. 

p.52

parkland fuel corporation 2010 annual report

convenience Store Merchandise Segment

The Convenience Store segment consists of stores that are directly owned and operated by Parkland, the vast majority 
of which are associated with retail gas service stations in Parkland’s network. Net sales in the convenience store 
merchandise segment accounted for approximately 1% (2% – 2009) of total revenue and approximately 1% (4% – 2009) 
of the Corporation’s gross profit for the three months ended December 31, 2010.

As more stations are converted to a commissioned operator model, revenues and profits in this segment will decrease 
while retail commissions will increase ‘Other Segment’ revenues (above).

Convenience store merchandise sales decreased 40% to $5.2 million for the quarter ended December 31, 2010 compared 
with $8.6 million in the prior year due to the conversion of corporate operated sites to commission operated sites. 

Consolidated Gross Profit

Consolidated gross profit increased 80% to $101.5 million in the fourth quarter of 2010 from $56.5 million in the  
fourth quarter of 2009, primarily due to the acquisition of Bluewave. Fourth quarter fuel gross profit increased 83% to 
$72.0 million this year from $39.4 million last year. 

operating and direct expenses

Operating and direct costs increased by 61% to $46.6 million (4.8 cpl) for the three months ended December 31, 2010, 
compared with $28.9 million (4.0 cpl) for the same quarter in 2009. The $17.7 million increase in operating and direct 
costs for the three month period resulted principally from $11.3 million in additional operating costs directly related to 
the acquired business of Bluewave. The increase in operating costs on a cpl basis also reflects the change in business 
mix following the Bluewave acquisition that increased Parkland’s proportion of delivered fuel products which involves 
higher operating costs (due to delivery) offset by higher fuel gross margins. 

Marketing, General and administrative expenses

Marketing, general and administrative expenses increased by 40% to $19.4 million (2.0 cpl) for the three months ended 
December 31, 2010, compared with $13.9 million (1.9 cpl) for the same quarter in 2009. Of the $5.5 million increase in 
marketing, general and administrative expenses during the three month period, $3.9 million was related to the addition 
of Bluewave overhead costs and the remainder was due to increased IT costs related to ERP system implementation and 
sustainment, consultant costs for the IFRS conversion and accounting and director fee increases to support ERP system 
related efforts.

earnings Before interest, tax, depreciation and amortization (eBitda)

EBITDA for the fourth quarter of 2010 was $35.5 million, an increase of 159% from $13.7 million in 2009. The increase 
in EBITDA from the same period in 2009 is explained primarily by increases in commercial fuel volumes, stronger 
refiners’ margins and EBITDA increases from the Bluewave acquisition, partially offset by a $5.5 million increase in 
marketing, general and administrative costs.

interest on long-term debt

Interest on long-term debt was $5.0 million in the fourth quarter compared with $1.4 million for the same period 
in 2009. This increase is as a result of increased borrowings to complete the Bluewave acquisition. Most of the 
Corporation’s long-term debt bears interest at variable rates linked to prime.

interest and accretion on convertible debentures

Interest and accretion on convertible debentures during the fourth quarter was $3.1 million compared with $0.6 million 
in the fourth quarter of 2009. The increase year over year in interest and accretion expense was the result of the  
$97.8 million series 1 convertible unsecured subordinated debentures having an issue date of December 1, 2009 and  
the issue of the $45.0 million series 2 convertible unsecured subordinated debentures on December 21, 1010. The  

p.53

MANAGEMENT’S DISCUSSION AND ANALYSIS

$97.8 million principal amount of series 1 convertible unsecured subordinated debentures bear interest at an annual 
rate of 6.5% payable semi-annually in arrears on November 30 and May 31 in each year commencing May 31, 2010. The 
$45.0 million principal amount of series 2 convertible unsecured subordinated debentures bear interest at an annual 
rate of 5.75% payable semi-annually in arrears on June 30 and December 31 in each year commencing June 30, 2011. 

income tax

An income tax expense of $0.5 million was incurred in the fourth quarter compared with a recovery of $2.3 million for 
the same period in 2009. This was mainly due to taxable income in the period exceeding distributions. 

earnings

Net earnings in the fourth quarter of 2010 was $10.8 million, up 140% from $4.5 million for the same period in 2009. 
The increase in net earnings was the result of higher EBITDA, partially offset by higher amortization and interest costs.

Cash Balances and Cash Flow Activity

Parkland’s cash position at December 31, 2010 decreased by $39.4 million during the fourth quarter compared with an 
increase of $12.8 million for the same period in 2009. For the three month period ended December 31, 2010, operating 
activities used $45.8 million of cash versus a generation of $4.0 million in cash flow in the fourth quarter of 2009. 
During the fourth quarter of 2010 accounts receivable increased $37.9 million from the end of the third quarter due to 
seasonal volume increases in commercial accounts. Accounts payable and accrued liabilities decreased $34.0 million 
due to quicker payments to trade suppliers. Financing activities in the fourth quarter of 2010 generated $20.9 million in 
net cash flow, which included $40.3 million in proceeds from the issue of series 2 convertible unsecured subordinated 
debentures partially reduced by $16.5 million in distributions to unitholders. Financing activities in the fourth quarter 
of 2009 generated $26.6 million in cash flow, which included $87.8 million in proceeds from the issue of series 1 
convertible unsecured subordinated debentures partially reduced by $15.1 million in distributions to unitholders. 
Investing activities in the fourth quarter of 2010 used $14.5 million in cash flow compared with $17.8 million in cash flow 
used in the fourth quarter of 2009. 

Property Plant and Equipment, Intangible Assets and Amortization

Amortization expenses in the fourth quarter of 2010 were $16.7 million, up from $9.8 million a year earlier. During the 
fourth quarter of 2010, the Corporation’s total additions of property, plant and equipment and intangibles, consisting 
of maintenance capital and growth capital, were $13.6 million compared with $16.6 million for the same period in 2009. 
Maintenance capital for the quarter was $3.1 million compared with maintenance capital of $2.1 million in the fourth 
quarter of 2009. Growth capital for the quarter was $10.5 million, including intangible asset expenditures of $0.3 million, 
compared with $14.5 million in growth capital for the same period last year.

For accounting purposes, amounts expended on both maintenance and growth capital are treated as purchases 
of capital assets. The classification of capital as growth or maintenance is subject to judgment, as many of the 
Corporation’s capital projects have components of both. It is the Corporation’s policy to classify all capital assets 
related to service station upgrades or the replacement and betterment of its trucking fleet as maintenance capital.  
The construction of a new building on an existing site or the additions of new trucks and trailers to increase the size of 
the fleet is considered growth capital. 

p.54

MANAGEMENT’S DISCUSSION AND ANALYSIS

parkland fuel corporation 2010 annual report

tWelve MonthS ended deceMBer 31, 2010

The highlights for the twelve month period ended December 31, 2010 are as follows:

•  Fuel sales volumes increased 28% to 3.5 billion litres compared with 2.7 billion litres in 2009;

•  EBITDA increased 14% to $103.4 million compared with $90.8 million in 2009;

•  Net earnings decreased 38% to $30.2 million compared with $48.6 million in 2009;

•  Bluewave Energy was acquired January 31, 2010 for $232.0 million giving Parkland a coast-to-coast presence; and 

•   ERP system was implemented with the view of building a sustainable platform for future growth and operational 

efficiency. 

fuel volumes

Fuel volumes for the year increased 28% with total fuel volume of 3.5 billion litres in 2010 compared with 2.7 billion 
litres in 2009. Wholesale fuel volumes decreased 17% to 682 million litres from 817 million litres last year as sales were 
minimized due to unduly low refiners’ margins. 2010 Retail fuel volumes increased 2% or 28 million litres. 

COMMERCIAL FUEL VOLUMES

For the year ended December 31, 2010 commercial fuel volumes increased 128% or 818 million litres to 1,458 million 
litres compared with 640 million litres in 2009 primarily due the acquisition of Bluewave Energy in January 2010.

Propane volumes declined by 11% for the year to 120 million litres from 135 million litres in 2009 due to both the 
December 2009 sale of a low performing branch and warmer winter weather from November 2009 to March 2010. 
Heating oil volumes increased 163 million litres due to the acquisitions of Bluewave and Columbia Fuels. 

RETAIL FUEL VOLUMES

For the year ended December 31, 2010 retail fuel volumes increased 2% or 28 million litres to 1,470 million litres 
compared with 1,442 million litres in 2009 due primarily to new retail site volumes offsetting the elimination of low 
volume sites as compared with 2009. 

revenues

Net sales and operating revenue for the year ended December 31, 2010 was $2,913.4 million, up 44% from  
$2,020.0 million during last year. Fuel marketing revenue for the twelve months ended December 31, 2010 increased 
45% with commercial fuel sales reporting an increase of 128% compared with 2009. The increase in fuel marketing  
and commercial revenues was primarily due to the Columbia Fuels and Bluewave acquisitions. Bluewave contributed  
an increase of $536.2 million in fuel marketing and commercial revenues. 

Gross Profit 

Gross profit for the year ended December 31, 2010 increased 36% or $89.3 million to $338.4 million compared with 
$249.1 million for the same period in 2009. This increase was due to a 28% increase in fuel volumes and a 4% increase 
in fuel gross profit per litre compared with 2009.

p.55

 
MANAGEMENT’S DISCUSSION AND ANALYSIS

Segmented Sales, Cost of Sales and Gross Profit

The following table details net sales, cost of sales and gross profit for Parkland’s business segments:

December 31, 
2010

Year ended

December 31, 
2009

%  

Change

2,693.3 

 2,451.1 

 242.2 

%

8.99 %

 1,852.8 

 1,670.4 

 182.4 

9.84

 156.1 

 105.8 

 50.3 

%

32.22 %

39.7 

 – 

 39.7 

%

100.0 %

24.3 

 18.1 

 6.2 

%

25.51 %

 93.2 

 64.5 

 28.7 

30.79

 25.4 

– 

 25.4 

100.0

 48.7 

 36.0 

 12.7 

26.08

 338.4 

 249.2 

 6.2 

 50.3 

39.7 

 242.2 

 ¢

6.92 

 ¢

 12.7 

 28.7 

 25.4 

 182.4 

 6.66 

 45 

 47 

 33 

 67 

 64 

 75 

 56 

– 

 56 

 (50)

 (50)

 (51)

 36 

 (51)

 75 

 56 

 33 

 4

(in millions of Canadian dollars)

Fuel Marketing Segment

Net sales

Cost of sales

Gross profit

Gross margin

Non-Fuel Commercial Segment

Net sales

Cost of sales

Gross profit

Gross margin

Other Segment

Net sales

Cost of sales

Gross profit

Gross margin

Convenience Store Merchandise Segment

Net sales

Cost of sales

Gross profit

Gross margin

Gross Profit Sources

Total consolidated gross profit

Less:

Convenience store gross profit

Gross profit on non-fuel commercial sales

Other revenue included in gross profit

Fuel marketing gross profit

Cents per litre

p.56

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

fuel Marketing Segment

Parkland’s fuel marketing segment accounted for approximately 92% (92% – 2009) of net sales and operating revenue 
and approximately 72% (73% – 2009) of gross profit for the year ended December 31, 2010.

Fuel marketing sales have increased 45% to $2,693.3 million in the twelve months ended December 31, 2010 from 
$1,852.8 million in 2009. The increase in fuel marketing sales was primarily driven by increases in commercial  
activity in Northern Alberta and British Columbia and the January 2010 acquisition of Bluewave, which contributed 
$482.1 million in fuel sales in the year. 

For the year ended December 31, 2010, profit margins in the retail fuel segment decreased $2.7 million to $98.5 million 
in 2010 from $101.2 million in the prior year. On a cents per litre basis the retail fuel segment had a profit margin of 
6.7 cpl compared with 7.0 cpl in 2009 due to increased competition in certain markets. Fuel profit margins in the 
commercial fuel segment increased 148% to $122.4 million in 2010 compared with $49.3 million in 2009. On a cents per 
litre basis the commercial fuels segment profit margin increased to 8.4 cpl in 2010 compared with 7.7 cpl in 2009 due to 
an increase in the proportion of higher margin delivered fuel and heating oil products. 

Parkland Supply & Wholesale and Refiners’ Margins

Parkland Supply & Wholesale, a part of the Fuel Marketing Segment, includes profits from Parkland’s participation 
in refiners’ profit margins and modest profits from wholesale fuel sales. Parkland participates in refiners’ margins 
for a significant portion of its supply volumes. Refiners’ margins are driven by supply and demand, over which the 
Corporation has little control. Parkland continues to execute its strategy to build fuel marketing profits to offset 
fluctuations in refinery margins that are expected to continue until the termination of the Suncor contract on  
December 31, 2013.

For the year ended December 31, 2010, Parkland Supply & Wholesale gross profit decreased 22% to $18.8 million 
compared with $23.9 million in 2009. A historical analysis of Parkland’s participation in refiners’ margins for gasoline 
and diesel back to 2005 demonstrates that combined margins for the nine month period ending September 30, 2010 
were at the lowest they had been since 2005. Refiners’ margins in the fourth quarter of 2010 improved from the lower 
levels experienced earlier in the year. 

non-fuel commercial Segment

Parkland’s Non-Fuel Commercial Segment accounted for approximately 5% (5% – 2009) of revenues and 15%  
(12% – 2009) of gross profits for the year ended December 31, 2010.

Non-Fuel Commercial revenue increased to $156.1 million in 2010 from $93.2 million in 2009 due to the addition of 
revenue in the year from the acquisition of Bluewave which was effective February 1, 2010. 

other Segment

The Other Segment accounted for approximately 1% (1% – 2009) of revenues and 12% (10% – 2009) of gross profits for 
the year ended December 31, 2010.

Other revenue included in gross profit increased to $39.7 million in 2010 from $25.4 million in 2009 due in large part to 
the conversion of corporate operated sites to commission or dealer operated sites. The other revenue category includes 
lottery, externally charged freight revenue, retail variable rents and vendor rebates. 

convenience Store Merchandise Segment

The Convenience Store Merchandise Segment accounted for approximately 1% (2% – 2009) of revenues and 2%  
(5% – 2009) of gross profits for the year ended December 31, 2010.

Convenience store merchandise sales decreased 50% to $24.3 million for the year ended December 31, 2010 compared 
with $48.7 million in the prior year due to the conversion of corporate operated sites to commission or dealer  
operated sites. 

p.57

MANAGEMENT’S DISCUSSION AND ANALYSIS

Consolidated Gross Profit

Consolidated gross profit increased 36% to $338.4 million in 2010 from $249.1 million in 2009, primarily due to  
the acquisition of Bluewave and Columbia Fuels. Fuel gross profit increased 33% to $242.2 million this year from  
$182.4 million last year. 

operating and direct expenses

Operating and direct costs in 2010 increased by 49% to $159.4 million (4.6 cpl) compared with $106.9 million (3.9 cpl) 
in 2009. The $52.5 million year over year increase in operating and direct costs resulted primarily from $43.0 million 
in additional operating costs directly related to the acquired businesses of Columbia Fuels and Bluewave that increased 
Parkland’s proportion of delivered fuel products which involves higher operating costs (due to delivery) offset by higher 
fuel gross margins.

Marketing, General and administrative expenses

Marketing, general and administrative expenses in 2010 increased by 47% to $75.6 million (2.2 cpl) compared with 
$51.4 million (1.9 cpl) in 2009. Of the $24.2 million year over year increase, $12.3 million was related to the acquired 
businesses of Bluewave and Columbia Fuels, $1.0 million was related to onetime costs for converting from a trust to 
a corporation and $4.1 million was due to information technology expenses related to ERP system implementation 
and sustainment. The remaining increase was due to consultant costs for the IFRS conversion as well as additional 
accounting and director fees.

earnings Before interest, tax, depreciation and amortization (eBitda)

EBITDA in 2010 was $103.4 million, an increase of 14% from $90.8 million in 2009. The increase in EBITDA from 2009 
is explained primarily by EBITDA increases from the Columbia and Bluewave acquisitions which were partially offset by 
$24.2 million increase in marketing, general and administrative expenses.

interest on long-term debt

Interest on long-term debt was $18.8 million in 2010, up significantly from $5.1 million in the prior year as the result 
of additional borrowings to fund the January 31, 2010 acquisition of Bluewave. With the exception of Parkland’s 
convertible debentures, most of the Corporation’s long-term debt bears interest at variable rates linked to prime. 

interest and accretion on convertible debentures

Interest and accretion on convertible debentures during 2010 was $8.5 million versus $0.6 million in 2009. The 
increase year over year in interest and accretion expense was the result of a full year’s recognition of the $97.8 million 
series 1 convertible unsecured subordinated debentures issued December 1, 2009 and ten days recognition of the issue 
of the $45.0 million series 2 convertible unsecured subordinated debentures on December 21, 1010. The $97.8 million 
principal amount of series 1 convertible unsecured subordinated debentures bear interest at an annual rate of 6.5% 
payable semi-annually in arrears on November 30 and May 31 in each year commencing May 31, 2010. The $45.0 million 
principal amount of series 2 convertible unsecured subordinated debentures bear interest at an annual rate of 5.75% 
payable semi-annually in arrears on June 30 and December 31 in each year commencing June 30, 2011. 

income tax expense

An income tax recovery of $13.9 million in 2010 was incurred compared with a recovery of $1.1 million in 2009 as a 
result of distributions exceeding year-to-date taxable income.

earnings

Earnings before income taxes for the year ended December 31, 2010 was $16.3 million, down 66% from $47.5 million 
a year earlier. Net earnings in 2010 was $30.2 million, down 38% from $48.6 million in 2009. The decrease in net 
earnings was the result of higher EBITDA offset by higher amortization and interest costs.

p.58

parkland fuel corporation 2010 annual report

Cash Balances and Cash Flow Activity

Parkland’s cash position at December 31, 2010 increased by $0.9 million during the year compared with a decrease of 
$1.9 million in 2009. For the year ended December 31, 2010, operating activities generated $4.5 million of cash versus 
$112.4 million in cash flow generated in 2009. During 2010 accounts receivable increased $80.8 million for the reasons 
previously discussed on page 48. Financing activities in 2010 generated $240.9 million in cash flow. Proceeds  
from long-term debt during 2010 were $353.4 million, partially reduced by long-term debt repayments of $94.6 million, 
were primarily used to fund the $232.0 million acquisition of Bluewave during the same period. Distributions to 
shareholders were $65.4 million, an increase of $3.1 million from 2009. Investing activities in 2010, including the 
acquisition of Bluewave, used $244.4 million in cash flow compared with $87.2 million in cash flow used in 2009. 

Property Plant and Equipment, Intangible Assets and Amortization

Amortization expense for the year ended December 31, 2010 was $62.5 million, up 65% from $37.9 million a year 
earlier. A full year of amortization for capital assets and intangible assets acquired in 2009 plus amortization of capital 
assets acquired in 2010 accounted for the increase.

During the year ended December 31, 2010 the Corporation’s total additions of property, plant and equipment and 
intangibles, consisting of maintenance capital and growth capital, was $40.9 million compared with $43.6 million 
in 2009. Capital investments classified as maintenance capital were $11.7 million in the current year compared with 
$11.6 million in 2009. Capital investments classified as growth capital, including intangible asset expenditures related 
to Parkland’s new ERP system, were $29.2 million in 2010 compared with $32.0 million in 2009. Total additions of 
intangibles in 2010 were $6.0 million, primarily related to the implementation and development of the new ERP system. 

SuMMarY of the eiGht MoSt recentlY coMpleted conSolidated quarterlY reSultS

(in millions of Canadian dollars, except 
volume and per share/unit amounts)

Dec-31

Sep-30

Jun -30

Fuel volume (millions of litres)

Net sales and operating revenue

Net earnings

EBITDA

Net earnings per share/unit

 980 

830.8

10.8

35.5

901

796.5

0.4

18.1

802

605.8

13.5

27.9

three months ended

2010  

Mar-31

816

680.3

5.4

21.9

Dec-31

Sep-30

Jun-30

728

542.4

4.5

13.7

712

543.1

10.1

21.4

628

479.5

14.3

23.4

2009  
Mar-31

673

455.1

19.8

32.3

Basic

Diluted

$

$

0.21  $

0.01  $

0.25  $

0.11  $

0.09  $

0.20  $

0.28  $

0.40 

0.21  $

0.01  $

0.25  $

0.11  $

0.09  $

0.20  $

0.28  $

0.40

Parkland continues to generate increased fuel volume each quarter compared with the corresponding quarters in the 
prior year, generally as a result of acquisitions in prior quarters. 

financial condition, capital reSourceS and liquiditY

Parkland has available an Extendible Facility, including an operating loan, capital loan and letters of credit, up to 
a maximum amount of $400 million (increased from $265 million to $400 million on January 31, 2010) and bears 
interest, payable monthly, at the bank’s prime lending rate plus 2.5 to 3.75% per annum. The Extendible Facility is 
subject to renewal on June 6, 2011 at which time it can be extended at Parkland or the lenders’ option for 364 days. If 
the Extendible Facility is not extended past June 6, 2011, all amounts outstanding are repayable in eight consecutive 
quarterly instalments, commencing on the last day of the quarter following the maturity date, with the first seven of 
such instalments being one-eighth of the outstanding balance and remainder at the end of the period. Security for the 
Extendible Facility is assignment of insurance and an unlimited guarantee from the secured entities. 

p.59

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

At December 31, 2010, Parkland had $240.6 million in long-term debt (excluding $80.4 million of the current portion 
of long-term debt, the $88.6 million remaining amount of series 1 convertible unsecured subordinated debentures 
outstanding and the $40.3 million remaining amount of series 2 convertible unsecured subordinated debentures 
outstanding), compared with $41.0 million at December 31, 2009 (excluding $13.9 million of the current portion and  
the $87.8 million remaining amount of series 1 convertible unsecured subordinated debentures outstanding). At 
December 31, 2010, the debt component portion of the series 1 convertible unsecured subordinated debentures 
including accreted issue costs, was $88.6 million and the equity portion was $5.7 million. At December 31, 2010, the 
debt component portion of the series 2 convertible unsecured subordinated debentures including accreted issue costs, 
was $40.3 million and the equity portion was $2.7 million. 

Based on the balance of Parkland’s seasonal business, management believes that cash flow from operations will be 
adequate to fund maintenance capital, interest, taxes and targeted dividends. Growth capital expenditures in 2011 will 
be funded by cash flow from operations, proceeds from the Premium Dividend™ and Dividend Reinvestment Plan, and 
by the Extendible Facility. Any additional debt incurred will be serviced by anticipated increases in cash flow and will 
only be borrowed within Parkland’s debt covenant limits. 

Parkland manages its capital structure and makes adjustments according to market conditions to maintain flexibility 
while achieving the objectives stated above. To manage the capital structure, Parkland may adjust capital spending, 
adjust dividends paid to shareholders, issue new shares, issue new debt or repay existing debt. Parkland’s remaining 
available growth capital under Canadian Taxation rules for Income Trusts at December 31, 2010 was approximately 
$3.1 million (December 31, 2009 – $78 million) and Parkland was therefore not subject to trust taxation prior to the 
Conversion.

At December 31, 2010, Parkland was in compliance with all debt covenants. At December 31, 2010, Parkland had  
$18.5 million of cash on hand at various banks compared with a cash balance of $17.6 million on hand at December 31, 
2009. As part of the June 7, 2010 credit renewal, a “net debt” concept was introduced where cash on hand is treated as 
a reduction to debt to determine covenant compliance. Debt covenant ratios are tested on a trailing four quarter basis 
EBITDA basis. The financial covenants under the syndicated credit facility are as follows: 

1.  Ratio of current assets to current liabilities shall not be less than 1.10 to 1.00 on a consolidated basis;

2.   Ratio of funded debt (which excludes the convertible debentures but includes issued letters of credit) to EBITDA 

shall not exceed 3.25 to 1.00; and

3.   Ratio of EBITDA less maintenance capital expenditures and taxes to the sum of interest, principal and distributions 

shall not be less than 1.00 to 1.00.

Liquidity risk is the risk that Parkland will encounter difficulties in meeting its financial liability obligations. Parkland 
manages its liquidity risk through cash and debt management. In managing liquidity risk, Parkland has access to various 
credit products at competitive rates. Parkland believes it has sufficient funding through the use of these facilities to 
meet foreseeable borrowing requirements.

enterpriSe reSource planninG (erp) iMpleMentation

During 2010 Parkland implemented an ERP system intended to enhance Parkland’s long-term efficiency, the ability to 
integrate future acquisitions, and build a sustainable platform for future growth and operational improvements. Despite 
the initial challenges experienced with the ERP system during the first three quarters of 2010, Parkland exited the 
fourth quarter with the majority of the earlier implementation issues either solved or well underway towards resolution.

The ERP system implementation began on March 1, 2010 when the majority of Parkland’s operating divisions, 
excluding Columbia Fuels and Bluewave, migrated their supply-chain and accounting transaction streams onto the ERP 
platform. This unified the essential operational data of these business units with Parkland’s core business functions. 
The initial implementation experienced complications with processing certain sales transactions which resulted in 

p.60

parkland fuel corporation 2010 annual report

invoicing delays, delayed customer collections and increased working capital requirements. In response to these initial 
implementation complications, and to compensate for any deficiencies identified, Parkland implemented a number of 
analytical procedures that were designed and operated throughout the year and at quarter-ends including additional 
account reconciliations, specific transaction price and volume testing procedures, senior management review of 
adjustments and operational results, including comparisons to budget and prior period(s) results and other analytical 
procedures. A dedicated team was put in place to monitor the resolution of outstanding issues with the ERP system 
under the guidance of a sub-committee of the Board of Directors. 

Through the fourth quarter of 2010, Parkland continued the refinement and improvement of the primary ERP 
transaction streams and customer-facing processes. Parkland also continued reconciling and settling customer 
accounts that were disrupted by the implementation. 

Through the first quarter of 2011, Parkland is analyzing and preparing for the controlled migration of Columbia Fuels 
and Bluewave onto the ERP system in 2011, and the implementation of additional modules to expand the functionality 
of the system. Based on the experience gained during the initial implementation Parkland has refined its approach to 
beta testing and implementation. Parkland will continue to utilize a staged approach that will require new information 
technologies to first be deployed in a test (beta) environment, running in parallel with existing systems where possible. 
New systems will not be implemented until they have stabilized in the test environment, and have demonstrated a 
robust capacity to manage their data streams. 

While Parkland will continue to utilize qualified and experienced external consultants to assist in future technology 
implementations, its growing internal base of expertise in implementing new systems will reduce the Corporation’s use 
of external resources over time.

Parkland expects the implementation of the ERP at Bluewave Energy and Columbia Fuels to proceed without the same 
level of issues that were experienced with the initial ERP system implementation in March 2010.

Once fully implemented, the ERP system will provide Parkland with a comprehensive back office system that will  
help support and optimize the management of Parkland’s fuel supply chain and be the foundation platform for future 
acquisitions. 

p.61

MANAGEMENT’S DISCUSSION AND ANALYSIS

diStriButionS

The following table sets forth the record date, date of payment, per share/unit amount of distributions paid and total 
cash distributed for 2010: 

Record Date

January 29, 2010

February 26, 2010

March 31, 2010

April 30, 2010

May 31, 2010

June 30, 2010

July 31, 2010

August 31, 2010

September 30, 2010

October 31, 2010

November 30, 2010

December 31, 2010

Payment Date

Per Share/ 
Trust Unit

Total Distributions 
($000’s)

February 15, 2010

March 15, 2010

April 15, 2010

May 14, 2010

June 15, 2010

July 15, 2010

August 15, 2010

September 15, 2010

October 15, 2010

November 15, 2010

December 15, 2010

January 15, 2011

0.105

0.105

0.105

0.105

0.105

0.105

0.105

0.105

0.105

0.105

0.105

0.105

5,283

5,416

5,420

5,468

5,471

5,472

5,458

5,461

5,462

5,469

5,473

5,584

Total distributions declared to share/unitholders in 2010

$1.26 

65,437

2011 dividend plan 

Commencing January 2011, Parkland intends to pay dividends on a monthly basis of $0.085 per share, equivalent to 
$1.02 per share annually. This is within the dividend range announced earlier in 2010. Parkland’s business has grown 
significantly over the past five years and a similar growth trajectory is anticipated as the fuel industry continues 
to consolidate. This dividend level has been set to allow Parkland to continue to execute growth plans through a 
combination of internally generated funds, external debt and equity capital. At the discretion of Parkland’s Board of 
Directors, Parkland will determine the amount of any future dividends payable. From time to time this amount may vary 
depending on a number of factors.

dividend reinveStMent plan

Termination of Fund’s Distribution Reinvestment Plan

In connection with the completion of the Conversion, on December 31, 2010 Parkland terminated its existing distribution 
reinvestment plan (the “Fund DRIP”) and introduced a New Dividend Reinvestment Plan. Investors enrolled in the Fund 
DRIP are not automatically enrolled in the New Dividend Reinvestment Plan, and will have to enrol in the new plan if 
they wish to participate. Participants seeking further information with respect to their entitlements under the Fund 
DRIP may contact the trustee under the Fund DRIP, Valiant Trust Company. 

new premium dividend™ and enhanced dividend reinvestment plan 

In addition to the option of receiving a monthly cash dividend of $0.085 per share, the Premium Dividend™ and 
enhanced Dividend Reinvestment Plan provide Canadian shareholders with the following options:

•   The Premium Dividend™ – this provides eligible shareholders with a 2% cash premium on top of their regular cash 

dividend. Participants in this option will receive a monthly payment of $0.0867 per share.

•   Dividend Reinvestment – this allows shareholders to repurchase shares with their dividend at a 5% discount to the 

volume weighted average price as defined by the plan.

p.62

 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

Those shareholders who do not elect to participate in the Premium Dividend™ and enhanced Dividend Reinvestment 
Plan will still receive their regular monthly dividend of $0.085 per share. 

Parkland’s DRIP is administered by Valiant Trust. Details are available from Parkland or from Valiant Trust.

critical accountinG eStiMateS

Estimates are used when accounting for items such as impairment and valuation allowances for accounts receivable  
and inventory, calculation of fair value for the convertible debentures, intangibles and goodwill, amortization of 
property plant and equipment, asset retirement obligations, the refinery remediation accrual, amortization and income 
taxes. These estimates are subject to measurement uncertainty and the effect on the financial statements of future 
periods could be material.

ACCOUNTS RECEIVABLE 

Parkland’s accounts receivable have been reduced for amounts that have been deemed uncollectible. At December 31,  
2010 the provision for credit losses was $8.3 million ($3.6 million – 2009). This amount is based on management’s 
judgment and assessment of the financial condition of Parkland’s customers and the industries in which they operate. The 
provision for credit losses is subject to change as general economic, industry and customer specific conditions change.

INVENTORY

Parkland’s inventory is comprised mainly of products purchased for resale including fuel, lubricants, agricultural and 
convenience store products. The products are valued at the lesser of cost using first-in first-out (“FIFO”) and market 
values. The determination of the market value includes certain estimates and judgements which could affect the ending 
inventory valuations.

AMORTIzATION AND ACCRETION

The amortization of capital assets and intangibles incorporates the use of estimates for useful lives and residual values. 
These estimates are subject to change as market conditions change or as operating conditions change. Accretion 
expense is recognized on the estimated future asset retirement obligations for leased sites and for the future estimated 
cost of the Bowden refinery remediation. These future obligations are estimated and are subject to change over time as 
more experience is obtained or as conditions change.

ASSET RETIREMENT OBLIGATIONS

The estimated future costs to remove underground fuel storage tanks at locations where Parkland has a legal obligation 
to remove these tanks are recorded as asset retirement obligations at the time the tanks are installed. A corresponding 
increase to the carrying value of the fuel storage tanks is also recorded at installation. The future retirement costs 
are estimated in consultation with Parkland’s environmental technicians and based on industry standards and would 
be subject to change as more experience is obtained and as conditions change. The costs are expected to be incurred 
between 2011 and 2027 and the total undiscounted obligation at the end of 2010 was estimated at $8.0 million with a 
net present value of the obligations accrued at the end of 2010 of $6.4 million.

GOODWILL

Parkland performs an annual test for goodwill impairment and whenever circumstances change that may indicate that 
impairment may have occurred. The impairment test requires a valuation of the respective segment’s estimated future 
cash flows and relies on the segment’s operating results as well as future projections related to business plans and 
market conditions. Parkland’s test at December 31, 2010 determined that goodwill was not impaired.

INCOME TAxES

Future income taxes are based on temporary differences between the book value and the tax value of assets and 
liabilities using future income tax rates existing under current law. Changes in the assumptions used to derive the future 
income tax rate could have a material impact on the future income tax expense or recovery incurred in the period.

p.63

MANAGEMENT’S DISCUSSION AND ANALYSIS

CONVERTIBLE DEBENTURES

Parkland’s convertible debentures are classified on the balance sheet as debt with a portion of the proceeds allocated 
to equity representing an estimate of the value of the conversion feature. As the debentures are converted to  
Common Shares of Parkland, a portion of the debt and equity will be transferred to Shareholders’ Capital. The residual 
method was used to value the debt and equity and the interest rate used to value the debt component was 8% for  
the Series 1 convertible unsecured subordinated debentures and 7.25% for the Series 2 convertible unsecured 
subordinated debentures.

Bowden Refinery

At December 31, 2004, Parkland recorded the net estimated liability that would be realized if its refinery assets were 
remediated, dismantled and sold for salvage values. Estimated remediation costs were supported by a third party 
report, while other costs were based on management estimates.

During 2007 Parkland activated a portion of the refinery to produce fluids used in the oilfield and utilized tankage for 
fuel storage. Parkland is continuing to pursue other economically viable uses for the remaining processing units at the 
refinery and, therefore, any decision to dismantle, remediate and sell the refinery site has been deferred indefinitely. 
Parkland is currently installing a rail spur to support intended use of the facility as a storage terminal or processing site. 
Parkland renewed its refinery operating license in 2007 and fully intends to maximize the revenue generating potential 
of this facility. The obligations relating to future environmental remediation, however, continue to exist.

Assuming Parkland continues operations at the refinery, remediation for any potential environmental liabilities 
associated with a complete dismantling of the site may be delayed until operations cease. Parkland has estimated 
the cost of remediation on the basis that any future remediation would be part of a multi-year management plan. 
Remediation costs have been estimated from independent engineering studies conducted in January 2008 resulting 
in an additional $3.0 million accrual as at December 31, 2007. The studies recognize increases in remediation costs as 
well as increases in remediation standards since the original study conducted in 1999. The expected cost, to be incurred 
over an extended period after operations cease, are approximately $13.8 million net of salvage value of equipment.  
The liability reported by Parkland for the refinery remediation is $6.8 million ($6.5 million – 2009) in the December 31, 
2010 balance sheet. 

Actual costs and salvage values could differ significantly from these estimates when, and if, the refinery is remediated, 
dismantled and sold. 

Parkland regularly reviews the book values of its property, plant and equipment, goodwill and intangible assets and 
tests for impairment of value. Parkland determined that there was no impairment to be recognized.

financial inStruMentS

credit and Market risk

A substantial portion of Parkland’s accounts receivable balance is with customers in the oil and gas, mining and forestry 
industries and is subject to normal industry credit risks. As a result of billing complications from the 2010 ERP system 
implementation, Parkland’s credit department has been expanded to work with individual customers to reconcile 
accounts, resolve any discrepancies and manage collections back to normal terms. 

Parkland manages its exposure to credit risk through rigorous credit granting procedures and sets customer specific 
credit limits. Typically short payment terms and security interests are used where applicable. Parkland attempts to 
closely monitor financial conditions of its customers and the industries in which they operate. Parkland performs 
ongoing credit evaluations of its customers and outstanding debts are regularly monitored.

As at December 31, 2010, Parkland’s accounts receivable balance was $284.5 million, up $169.7 million from the 
December 31, 2009 balance of $114.8 million. The increase during 2010 includes the $83.0 million of accounts 
receivable included in the acquisition value of Bluewave Energy acquired on January 31, 2010 and $6.7 million in 

p.64

parkland fuel corporation 2010 annual report

accounts receivable included in the acquisition value of Island Petroleum acquired on December 30, 2010. The balance 
of the increase in accounts receivable was due to seasonal volume increases in commercial accounts and increases in 
other non-trade receivables including government fuel taxes. 

Accounts receivable outstanding for more than 90 days past terms have increased by $12.7 million from $7.0 million 
at December 31, 2009 to $19.7 million at December 31, 2010. The acquisition of Bluewave has contributed $3.5 million 
in accounts receivable over 90 days past terms. The purchase of Island Petroleum included $1.1 million of accounts 
receivable over 90 days past terms, of which $0.9 million was also charged to the provision for impairment of credit 
losses discussed below. For the accounts receivable that were impacted by the Parkland ERP system implementation, 
balances outstanding over 60 days reduced by $8.4 million from September 30, 2010 to December 31, 2010.

At December 31, 2010, the provision for impairment of credit losses was $8.3 million, up $4.7 million from 2009. This 
was principally due to the Bluewave and Island Petroleum acquisitions plus an increase in the provision related to the 
amounts that have aged because of delayed billing caused by the ERP system implementation. Parkland considers the 
total reserve to be adequate.

interest rate risk

Parkland is exposed to market risk from changes in the Canadian prime interest rate which can impact its borrowing 
costs. The $97.8 million series 1 convertible unsecured subordinated debentures bear interest at a 5 year annual fixed 
rate of 6.5% payable semi-annually in arrears on November 30 and May 31 in each year commencing May 31, 2010.  
The $45.0 million principal amount of series 2 convertible unsecured subordinated debentures bear interest at a 5 year 
annual fixed rate of 5.75% payable semi-annually in arrears on June 30 and December 31 in each year commencing 
June 30, 2011. The fixed rates of the series 1 and series 2 convertible unsecured subordinated debentures reduce 
Parkland’s exposure to variable rates. 

foreign exchange risk

Parkland purchases certain products in US dollars and sells such products to its customers typically in Canadian dollars. 
As a result, fluctuations in the value of the Canadian dollar relative to the US dollar can result in foreign exchange gains 
and losses. At the end of 2010 Parkland had US dollar accounts payable totalling $US1.1 million and US dollar cash of 
$US0.3 million and as a result the Corporation would not be exposed to a significant foreign exchange loss.

off Balance Sheet arranGeMentS

Parkland has not engaged in any off balance sheet arrangements.

non capital reSourceS

Employees

Parkland’s ability to deliver on its strategy is contingent on retaining and attracting employees with the proper skill 
sets to drive the key initiatives forward. As such, there is a focus on recruiting and retaining key employees. To date, 
Parkland has been successful at filling critical positions as needed. Compensation plans for senior management have 
significant incentive arrangements, with overall compensation dependent on Parkland’s performance, business unit 
operating performance and results on individually identified key initiatives.

Parkland has an active Human Resources department, with compensation plans and benefits reviewed on an ongoing 
basis to best meet the needs of Parkland and the various employee groups it includes. Parkland provides a share 
purchase plan with matching employer contributions. A profit sharing plan is also available to most employees with 
greater than one year service. Initiatives like these are intended to bring a sense of ownership to the employee groups 
as increases in profits and share prices are beneficial to all.

p.65

MANAGEMENT’S DISCUSSION AND ANALYSIS

Safety

In addition to other risks, Parkland’s primary business involves the transportation and sale of fuel products and other 
dangerous goods such as anhydrous ammonia, which have an inherently high degree of risk. Parkland provides training 
to all staff as required to mitigate these risks and has operations and response procedures to cover risk situations. 
Safety bonuses are also provided to employees in higher risk roles as a means of motivating safe performance of duties.

Parkland’s Health, Safety & Environment (HSE) program includes comprehensive policies and procedures to protect 
the Corporation’s workers, the public and the environment. Additionally, employees have the opportunity to actively 
engage in safety initiatives through numerous HSE committees. The HSE committees represent all areas of Parkland’s 
business and, as part of the overall program, ensure that identified risks are properly mitigated.

Parkland maintains a Certificate of Recognition (COR) in two provinces, and is a proud participant in Alberta 
WCB’s Partnerships in Injury Reduction program. In the third quarter of 2010 Parkland successfully underwent a 
comprehensive external audit to re-certify its operations. 

Technology

Parkland utilizes a number of information technology systems that assist and support the administration and control 
of its operations. Technology initiatives are primarily implemented using in-house resources with additional assistance 
from outside consultants when required. 

Parkland’s technology initiatives include:

•   Upgrading Point of Sale systems and implementing the Europay, MasterCard and Visa (“EMV”) payment system at 

convenience store and service station sites;

•  Upgrading cardlock hardware and software;

•  Expanding the use of its handheld inventory billing devices for bulk fuel sales; and

•  Continued maintenance and security related to overall network administration and emergency response processes. 

Parkland is currently undergoing extensive business process re-engineering and the upgrade and continued integration 
of its ERP system software. Parkland has engaged external consultants who have experience in the fuel marketing 
industry and in the implementation of the ERP system chosen by Parkland. These consultants have assisted with 
various phases of the project including system/process design, implementation, stabilization and sustainment. 

Parkland started the ERP system implementation on March 1, 2010 with the overall objective to consolidate, integrate 
and streamline supply-chain and accounting transaction data streams across the internal and external applications of 
Parkland’s core operations. Into 2011, Parkland will be completing the ERP implementation including preparation for the 
controlled integration of Columbia Fuels and Bluewave onto the Parkland ERP system later in 2011. 

The implementation of the ERP system in March 2010, caused difficulties in processing transactions, issuing invoices 
and collecting accounts receivables in a timely manner, and resulted in increased working capital requirements.  
See “Business Risks – Risks Related to the Business and the Industry – Technology”. 

To minimize undue risk to Parkland’s business related to required or planned technology changes, Parkland plans 
to utilize a staged approach that will require new information technologies to first be deployed in a test (beta) 
environment, running in parallel with existing systems where possible. New systems will not be implemented until they 
have stabilized in the test environment, and have demonstrated a robust capacity to manage their data streams. 

While Parkland will continue to utilize qualified and experienced external consultants to assist in future technology 
implementations, its growing internal base of expertise in implementing new systems will reduce the Corporation’s 
dependence on external resources over time.

p.66

parkland fuel corporation 2010 annual report

BuSineSS riSkS

Risks Related to the Business and the Industry

retail pricing and Margin erosion

Retail pricing for motor fuels is very competitive, with major oil companies and newer entrants such as grocery chains 
and large retailers active in the marketplace. From time to time, factors such as competitive pricing, seasonal over-
supply and lack of responsiveness of retail pricing to changes in crude oil costs can lead to lower margins in Parkland’s 
business. This is normally limited to seasonal time frames or limited market areas but could occur more extensively. 
Furthermore, difficult fuel market conditions may also adversely affect Parkland’s major customers and create 
increased credit risk. These risks are partially mitigated by Parkland’s other sources of revenue, conservative credit 
policies, geographic diversification and by the wholesale business, which typically would only share in a portion of any 
market erosion. There can be no assurances that such mitigation efforts will be adequate, in whole or in part.

competition

Parkland competes with major integrated oil companies, other commercial fuel and propane marketers, convenience 
store chains, independent convenience stores, gas station operators, large and small food retailers, discount stores 
and mass merchants, many of which are well-established companies. In recent years, several non-traditional retail 
segments have entered the motor fuel retail business, including supermarkets, club stores and mass merchants. These 
non-traditional motor fuel retailers have obtained a significant share of the motor fuel market and this could grow. 
In some of Parkland’s markets, competitors have been in existence longer and have greater financial, marketing and 
other resources than Parkland does. Parkland may not be able to compete successfully against current and future 
competitors, and competitive pressures faced by Parkland could materially and adversely affect Parkland’s business, 
results of operations and financial condition.

Volatility in Crude Oil Prices and in Wholesale Petroleum Pricing and Supply

Parkland’s motor fuel and propane revenues are a significant component of total revenues. Crude oil and domestic 
wholesale petroleum markets display significant volatility. Parkland is susceptible to interruptions in the supply 
of motor fuel at the Corporation’s facilities. General political conditions and instability in oil producing regions, 
particularly in the Middle East, Africa and South America, could significantly and adversely affect crude oil supplies 
and wholesale production costs. Local supply interruptions may also occur. Volatility in wholesale petroleum supply 
and costs could result in significant changes in the retail price of petroleum products and in lower fuel gross margin 
per litre. Higher supply and fuel costs can also result in increased working capital and corresponding financing 
requirements. In addition, changes in the retail price of petroleum products could dampen consumer demand for 
motor fuel. These factors could materially influence Parkland’s motor fuel volume, motor fuel gross profit and overall 
customer traffic, which, in turn, could have a material adverse effect on the Corporation’s operating results and 
financial condition. The development of the oilsands in Northern Alberta, together with upgraders producing a distillate 
stream, has the potential to add significant supply volumes in the diesel market over time. Production at these facilities 
is subject to production interruptions which can periodically disrupt the availability of refined product in the region.

Parkland’s supply contract with Suncor allows Parkland to participate in refiners’ margins. These margins are volatile 
and not assured. Parkland has received notice from Suncor that the supply contract will terminate on December 31, 
2013. The Suncor supply contract represents a large annual fuel volume of approximately one billion litres. Suncor 
volumes currently account for less than a third of Parkland’s total fuel supply, and the Corporation is continually 
negotiating new supply agreements for its supply portfolio. In anticipation of receiving Suncor’s notice of termination, 
Parkland has already started developing alternate supply options and related facilities to economically replace the fuel 
supply contract with Suncor. Parkland does not anticipate any issues with replacing the Suncor supply volumes for 2014 
if negotiations with Suncor are unsuccessful.

p.67

MANAGEMENT’S DISCUSSION AND ANALYSIS

credit

Parkland grants credit to customers ranging from small independent service station operators to larger reseller and 
commercial/industrial accounts. These accounts may default on their obligations. Parkland manages this exposure 
through rigorous credit granting procedures, typically short payment terms and security interests where applicable. 
Parkland attempts to closely monitor financial conditions of its customers. As a result of delayed invoicing caused by 
Parkland’s 2010 ERP implementation, certain customer accounts and balances have aged beyond normal terms which 
could result in increased bad debts.

Safety and Environmental

The operation of service stations, refinery facilities and petroleum, propane and anhydrous ammonia transport trucks 
and commercial facilities carry an element of safety and environmental risk. To prevent environmental incidents from 
occurring, Parkland has extensive safety and environmental procedures and monitoring programs at all of its facilities. 
To mitigate the impact of a major accident, Parkland has emergency response programs in place and provides its 
employees with extensive training in operational responsibilities in the event of an environmental incident. Parkland 
is insured for all major environmental risk areas. There can be no assurances that such insurance will be adequate to 
cover all potential losses or that Parkland’s mitigation efforts will be effective, in whole or in part.

Dependence on Key Suppliers

Parkland’s business depends to a large extent on a small number of fuel suppliers, a number of which are parties to 
long-term supply agreements with Parkland. An interruption or reduction in the supply of products and services by such 
suppliers could adversely affect Parkland’s revenue and distributions in the future. Further, if any of the long-term supply 
agreements are terminated or end in accordance with their terms, Parkland may experience disruptions in its ability 
to supply customers with product until a new source of supply can be secured, if at all. Such a disruption may have a 
material negative impact on Parkland’s revenues, distributions and its reputation. Additionally, Parkland cannot ensure 
that it will be able to renegotiate such agreements or negotiate new agreements on terms favourable to Parkland.

Parkland attempts to mitigate this risk by maintaining a diverse supply portfolio to include substantial volumes from 
each of its major suppliers and growing to a level of annual sales volumes that will offer potential suppliers a compelling 
share of the fuel supply business in the Corporation’s regional market. However, there can be no assurances that 
such mitigation efforts will be adequate, in whole or in part. Parkland’s supply contract with Suncor will terminate on 
December 31, 2013. The Suncor supply contract represents a large annual fuel volume of approximately one billion 
litres. In addition to Suncor, Parkland has contracts in place with 7 refiners with contract durations ranging from  
1 to 8 years and approximately 30% of Parkland’s fuel volumes correspond to contracts with 3 years or more remaining.

economic conditions

Demand for transportation fuels fluctuates to a certain extent with economic conditions. In a general economic 
slowdown there is less recreational and industrial travel and consequently less demand for fuel products, which may 
adversely affect Parkland’s revenue, profitability and ability to pay distributions.

Parkland serves the farm trade. This sector is subject to weather variation and commodity price fluctuation. 

The oil and gas exploration sector is subject to changes in commodity prices and access to capital which impacts the 
drilling budgets of Parkland’s customers. This largely affects oilfield fluids, propane and bulk fuel sales directly as well 
as impacts communities in primary exploration regions in Alberta and Northern British Columbia.

The oil production sector is more stable but is impacted by long-term trends in exploration activity. Parkland provides 
propane and related product sales to this sector.

Forestry has seen reduced activity over the past several years and future activity is dependent upon trends in 
construction activity.

p.68

parkland fuel corporation 2010 annual report

Mining is susceptible to variations in commodity prices. Parkland’s fuel customers include several mines producing 
different metals and their demand for fuel may decline.

Part of Parkland’s profitability is derived from its share of refiners’ margins under the supply contract with Suncor. 
Refiners’ margins may deteriorate in the face of declining demand for petroleum products or surplus refining capacity.

Weather

Parkland’s sales volume and profitability are subject to weather influences, especially winter temperatures. Parkland’s 
heating oil and propane sales are greatest in the winter months but can be lower than normal if winter temperatures 
are warmer. Parkland has propane and heating oil operations in Atlantic Canada, Ontario, Alberta, British Columbia and 
the Yukon Territory which all experience different weather patterns which can mitigate the impacts of regional winter 
temperature differences. In the spring and fall seasons, weather can negatively influence agricultural product sales in 
Parkland’s commercial business group. 

Dependence on Key Personnel

Parkland’s success will be substantially dependent on the continued services of senior management. The loss of 
the services of one or more members of senior management could adversely affect Parkland’s operating results. In 
addition, Parkland’s continued growth depends on the ability of Parkland and its subsidiaries to attract and retain 
skilled operating managers and employees and the ability of its key personnel to manage Parkland’s growth and 
consolidate and integrate its operations. There can be no assurance that Parkland will be successful in attracting and 
retaining such managers, employees and other personnel.

Alternate Fuels & Hybrid Vehicles

The auto industry continues to develop technologies to improve the efficiency of internal combustion engines and 
produce economically viable alternate fuels. 

Although hybrid vehicles, and to a lesser extent electric vehicles, have entered the market, the non-urban nature of 
Parkland’s market niche is expected to provide some insulation from the impact of these vehicles on fuel sales volumes. 
Non-urban markets are expected to be late adopters of these technologies due to the realities of driving outside of 
Canada’s large urban centres. 

The federal government and certain provinces have developed or are developing legislation requiring the inclusion 
of ethanol in gasoline and use of biodiesel which may negatively affect the overall demand for fossil fuel products. 
Parkland has already adopted biodiesel and ethanol blended gasoline in certain markets to align with these emerging 
policies.

To date no economically viable alternative to the transportation fuels Parkland markets is widely available. Should such 
an alternative become widely available, it may negatively affect the demand for Parkland’s products. 

climate change

Parkland does not operate any industrial sites and is not a major emitter of greenhouse gases. The federal and 
provincial governments in Canada are formulating laws and regulations designed to limit greenhouse gas emissions 
which would be expected to result in a decline of consumption of petroleum products over time.

Technology

At the operational level, Parkland relies on electronic systems for recording of sales and accumulation of financial data. 
A major breakdown of computer systems would disrupt the flow of information and could cause a loss of records. This 
is mitigated by redundancies, emergency response plans and back-up procedures. However, there can be no assurances 
that such mitigation efforts will be successful in any circumstance and the conversion and upgrade of electronic systems 
could result in lost or corrupt data which could impact the accuracy of financial reporting and management information.

p.69

MANAGEMENT’S DISCUSSION AND ANALYSIS

In March 2010, Parkland commenced the implementation of an upgrade to its ERP system. The ERP implementation 
included the conversion and integration of existing legacy applications and the re-engineering of many processes and 
controls. The March 2010 implementation caused difficulties in processing transactions, issuing invoices and collecting 
accounts receivable on a timely basis and resulted in increased working capital requirements. While Parkland has 
made efforts to address the implementation challenges experienced, there is risk that components of the ERP system 
and related applications will not perform as planned, data could be lost and business could be disrupted. In addition, 
because of invoicing complications many customer accounts have paid outside of normal terms, certain customers’ 
accounts may not be collected and certain customers may choose to discontinue dealing with Parkland. If the 
implementation challenges experienced are not fully overcome or additional difficulties or problems are encountered 
during the continuing implementation of the ERP system or the integration of other businesses with the ERP system, 
Parkland could experience disruptions to its business and operations that could have a material adverse effect on its 
business and could impair its ability to report its operating results on a timely and accurate basis. 

insurance

Although Parkland has a comprehensive insurance program in effect, there can be no assurance that potential liabilities 
will not exceed the applicable coverage limits under Parkland’s insurance policies. Consistent with industry practice, 
not all risk factors are covered by insurance and no assurance can be given that insurance will be consistently available 
or will be consistently available on an economically feasible basis. The Corporation maintains insurance coverage for 
most environmental risk areas, excluding underground tanks at service stations. Although not insured, these risks are 
managed through ongoing monitoring, inventory reconciliations and tank replacement programs.

interest rates

Most of Parkland’s loans have floating rates and may be negatively impacted by increases in interest rates, the effect 
of such increases would be to reduce the amount of cash available for distributions. In addition, the market price of 
the shares at any given time may be affected by the level of interest rates prevailing at such time. The $97.8 million 
principal amount of series 1 convertible unsecured subordinated debentures bear interest at a 5 year annual fixed rate 
of 6.5% payable semi-annually in arrears on November 30 and May 31 in each year commencing May 31, 2010. The 
$45.0 million principal amount of series 2 convertible unsecured subordinated debentures bear interest at a 5 year 
annual fixed rate of 5.75% payable semi-annually in arrears on June 30 and December 31 in each year commencing 
June 30, 2011. The fixed rates of the series 1 and series 2 convertible secured subordinated debentures reduce 
Parkland’s exposure to variable rates.

Government legislation

Transportation fuel sales are taxed by the federal (GST and excise tax), provincial and, in some cases, municipal 
governments. Increases in taxes or changes in tax legislation are possible and could negatively affect profitability of  
the Corporation.

Refinery Operating Permit

The Bowden refinery has operated as a toll-based petrochemical processing site and fuel storage site. Parkland 
obtained a new permit in 2007 to allow for continued use or for alternative uses of the facility. The new permit expires 
in 2017.

If operations at the refinery are not continued, Parkland may incur significant remediation costs. An estimate of the 
potential future remediation cost has been accrued and provided for in Parkland’s financial statements.

regional economic conditions

Parkland’s revenues may be negatively influenced by changes in regional or local economic variables and consumer 
confidence. External factors that affect economic variables and consumer confidence and over which Parkland 
exercises no influence include unemployment rates, levels of personal disposable income and regional or economic 

p.70

parkland fuel corporation 2010 annual report

conditions. Changes in economic conditions could adversely affect consumer spending patterns, travel and tourism in 
certain of Parkland’s market areas. Some of Parkland’s sites are located in markets which are more severely affected 
by weak economic conditions. With the acquisition of Bluewave Energy, Parkland has added Atlantic Canada economic 
exposure risk and at the same time has diversified overall Canadian exposure that was previously heavily weighted to 
Western Canada variables. 

cash dividends are not Guaranteed and will fluctuate with performance of the Business

Although Parkland intends to distribute a significant portion of the income earned by the Corporation, less expenses, 
income taxes and amounts, if any, paid by the Corporation in connection with the redemption of shares, there can be 
no assurance regarding the amounts of income to be generated by the business. Parkland’s Board of Directors will, at 
their discretion, determine the amount of any future dividends payable. The actual dividend will depend upon numerous 
factors, including profitability, fluctuations in working capital, the sustainability of margins and capital expenditures.

capital investment

The timing and amount of expenditures for business acquisitions, additions of property, plant and equipment and 
intangibles will directly affect the amount of cash available for distribution to shareholders. Dividends may be 
substantially reduced at times when significant capital or other expenditures are made.

restrictions on potential Growth

The payout by Parkland of substantially all of its operating cash flow will make additional capital and operating 
expenditures dependent on increased cash flow or additional financing in the future. Lack of those funds could limit the 
future growth of Parkland and its cash flow.

legal proceedings

The Corporation is subject to various legal proceedings and claims that arise in the ordinary course of business 
operations. The Corporation believes that the amount of liability, if any, from these actions would not have a material 
effect on the Corporation’s financial position or results of operations. 

SuppleMentarY inforMation

Parkland seeks to provide relevant information to allow investors to evaluate its operations. The nature of this 
information is limited by competitive sensitivities, confidentiality terms in written agreements and Parkland’s policy not 
to provide guidance regarding future earnings. Parkland has developed a template of supplementary information that 
is published with each quarterly financial report. For persons seeking information regarding fuel margins please refer 
to outside sources including: websites of western Canadian refiners, Bloomberg’s Oil Buyers Guide, Nymex contracts 
for gasoline and crude oil as well as Government of Canada and Natural Resources Canada reports. Data from these 
sources will not be sufficient to calculate Parkland’s fuel margin given that it does not correlate directly with the 
Corporation’s market region and supply contracts, but should indicate margin trends.

controlS environMent

Management is responsible for the preparation and fair presentation of the consolidated financial statements. Parkland 
has established disclosure controls and procedures, internal controls over financial reporting, and corporate-wide 
policies to provide that Parkland’s consolidated financial position, results of operations and cash flows are presented 
fairly. Parkland’s disclosure controls and procedures are designed to ensure timely disclosure and communication of all 
material information required by regulators.

All internal control systems, no matter how well designed, have inherent limitations. Therefore, these systems provide 
reasonable, but not absolute assurance, that financial information is accurate and complete. Due to the inherent 
limitations in all control systems, internal control over financial reporting can provide only reasonable assurance with 
respect to financial statement preparation and may not prevent or detect all misstatements. 

p.71

MANAGEMENT’S DISCUSSION AND ANALYSIS

Parkland, under the supervision and participation of management, including the Chief Executive Officer and Chief 
Financial Officer, has evaluated the design and operating effectiveness of its disclosure controls and procedures 
and internal control over financial reporting pursuant to National Instrument 52-109 “Certification of Disclosure in 
Issuers’ Annual and Interim Filings” as of the end of the period covered by this report. Based on the evaluations, it 
was concluded that Parkland’s disclosure controls and procedures provide reasonable assurance that information 
required is recorded, processed, summarized and reported within the time periods specified by the applicable Canadian 
securities regulators and include controls and procedures designed to provide reasonable assurances that information 
required to be disclosed in reports filed or submitted under applicable Canadian securities regulations is accumulated 
and communicated to Parkland’s management, including Parkland’s Chief Executive Officer and Chief Financial 
Officer, as appropriate, to allow timely decisions regarding required disclosure. Furthermore, it was concluded that the 
design and operating effectiveness of Parkland’s internal controls over financial reporting (including the ERP system 
implemented in March 2010 and compensating controls established in connection with the implementation of such ERP 
system) provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial 
statements for external purposes in accordance with GAAP. 

Parkland has a Disclosure Committee, consisting of three senior management members, that approves all items for 
public disclosure and also considers whether all items required to be disclosed are disclosed.

Significant Change in Internal Controls

Parkland has undergone extensive business process re-engineering and an upgrade of its ERP software. The upgraded 
system was implemented on March 1, 2010 with the following objectives: 

•   Introduce best business practices, consistency and uniformity to its core business operations, controls and 

accounting processes;

•   Integrate all systems and processes of the business, including that of the acquired companies, into its ERP software 

(initially excluding Columbia Fuels and Bluewave); and

•  Complete the integration of the acquired companies by merging systems, processes, controls and operations.

Due to the size and complexity of the ERP implementation the stabilization in certain areas continued through the 
fourth quarter of 2010. During 2010, certain controls could not be performed as originally designed due to a change in 
the reporting functionality as a result of the new system and due to issues encountered earlier in the year pertaining to 
the initial implementation phase. To compensate for such deficiencies, and address initial implementation complications 
additional account reconciliations, specific transaction price and volume testing procedures, Senior Management 
review of adjustments and operating results including comparisons to budget and prior period(s), and other analytical 
procedures were designed and operated effectively throughout the year and at quarter-ends which mitigated against 
the risks from the introduction of the ERP system into the organization’s control structure. A dedicated team has also 
been in place to monitor resolution of issues through the year under the guidance and supervision of a sub-committee 
of the Board of Directors. Parkland is of the view that the compensating controls designed and implemented to 
compensate for the deficiencies identified during the ERP system implementation operated effectively throughout 
the year, and adequately mitigated against certain financial reporting risks inherent in such deficiencies. Such 
compensating controls have been designed by, or under the supervision of, Parkland’s Chief Executive Officer and 
Chief Financial Officer. While management is of the view that the steps taken to compensate for the control deficiencies 
encountered during the implementation of the ERP system and its ongoing efforts are reasonable and adequate, the 
design and implementation of any system of control is also based upon certain assumptions about the likelihood of 
future events, and there can be no assurance that the design or the implementation of any system of control (including 
compensating controls) will succeed in achieving its stated goals under all potential conditions. 

On December 30, 2010 Parkland acquired Island Petroleum and began the process of integrating its processes and 
controls with Parkland’s systems. Given that the acquisition occurred on December 30, 2010, management has not had 
sufficient time to assess the effectiveness of the design and operation of Island Petroleum’s internal controls. Therefore 

p.72

parkland fuel corporation 2010 annual report

management excluded this business from its evaluation of disclosure controls and internal controls over financial 
reporting as at December 31, 2010. Assets associated with this business represent approximately 3% of Parkland’s 
consolidated total assets as at December 31, 2010 and revenues are nominal.

international financial reportinG StandardS (“ifrS”) 

Canadian public companies will be required to prepare their financial statements in accordance with International 
Financial Reporting Standards (“IFRS”), as issued by the International Accounting Standards Board, for fiscal years 
beginning on or after January 1, 2011. Effective January 1, 2011, Parkland will adopt IFRS as the basis for preparing its 
consolidated financial statements. Parkland will report the financial results for the quarter ended March 31, 2011 on an 
IFRS basis. Parkland will also provide comparative 2010 data on an IFRS basis, including an opening balance sheet as at 
January 1, 2010. 

Since 2008, Parkland has been engaged in assessing the IFRS conversion impact on accounting policies and 
procedures, on the financial statements and on business activities. In addition, Parkland has engaged external 
consultants and dedicated internal staff resources to assist with the assessment of appropriate accounting policies 
and with the development of an IFRS conversion and implementation plan. The Corporation’s technical analysis and 
recommended accounting policies are currently being considered by Parkland’s auditors. 

The following areas have been identified as potentially having a high to moderate impact in terms of work-load and/or 
financial statement adjustment compared to GAAP. The operational impact is expected to be minor and the Corporation 
is analyzing the potential impact on loan covenants.

IFRS Standard

Key Issues Impacting Parkland

Status

Fund Units  
(IAS 32)

Under IFRS, prior to the conversion to a  
corporation on December 31, 2010, unitholder’s 
capital balances may be classified as debt or  
equity in the financial statements of Parkland. 

Parkland is in the process of concluding the classification 
of unit holders capital balances under IFRS rules. Fund 
Units and the Class B and C Limited Partnership Units 
could be classified as liabilities or as equity, depending 
upon the interpretation of certain IFRS criteria. The final 
liability or equity position will only impact the presenta-
tion of 2010 comparative information and will not impact 
any debt covenants.

Property, Plant and 
Equipment
(IAS 16 & IFRS 1)

IFRS requires a componentization approach, 
separately identifying and measuring significant 
individual components of assets which have 
different useful lives.

New capital asset management policies have been 
developed by Parkland; the implementation analysis  
has been completed and IFRS conversion plans  
are established. 

Significant components will be depreciated based 
on their individual useful lives. IFRS guidance on 
componentization and treatment of subsequent 
costs (major overhauls, servicing and replacement 
components) is more robust than under  
Canadian GAAP.

Review of estimates of useful lives, residual 
values and depreciation methods at each 
financial year-end is required under IFRS.

An entity may choose between using the cost  
model (identical to Canadian GAAP) or the  
revaluation model for subsequent measurement  
of Property, Plant and Equipment.

IFRS requires the accrual of decommissioning costs 
where a constructive obligation exists. The impact is 
being estimated for each applicable Parkland site using 
current cost estimates and current inflation and risk-free 
interest rates. Parkland has over 100 properties, many 
of which were acquired at least ten years ago and may 
require adjustment on the balance sheet to include 
decommissioning costs, which would also increase the 
book value of these assets.

Parkland will value its Property, Plant and Equipment 
using the cost model on conversion. 

p.73

 
 
 
 
 
 
 
 
 
MANAGEMENT’S DISCUSSION AND ANALYSIS

IFRS Standard

Key Issues Impacting Parkland

Status

Impairment  
(IAS 36)

Business 
Combinations
(IFRS 3)

IFRS requires the use of a one-step impairment  
test (impairment testing is performed using 
discounted cash flows) rather than the two-step  
test under existing Canadian GAAP (using 
undiscounted cash flows as a trigger to identify 
potential impairment loss).

IFRS requires reversal of impairment losses 
(excluding goodwill) where previous adverse 
circumstances have changed; this is prohibited 
under existing Canadian GAAP. 

Impairment testing should be performed at the 
asset level for long-lived assets and intangible 
assets. Where the recoverable amount cannot 
be estimated for individual assets, it should be 
estimated as part of a smallest independent cash 
generating unit (“CGU”) which is considered to be  
at a lower level than existing Canadian GAAP  
testing requirements (i.e. reporting unit). 

IFRS 1 indicates that a first-time adopter may elect 
not to apply IFRS 3, Business combinations, retro-
spectively to business combinations that occurred 
before the date of transition to IFRS. Applying 
IFRS 3 retrospectively would require a significant 
amount of analysis and work to restate business 
combination transactions that have occurred since 
Parkland’s inception.

The application of the IFRS standard should result in 
discounted cash flow testing being applied to smaller 
groups of assets. This could result in additional 
impairment expenses for asset impairment. These 
additional expenses could however be reversed 
subsequently. Parkland expects that this standard will 
have no significant impact on the consolidated opening 
balance sheet under IFRS.

Parkland intends to utilize exemptions on conversion 
with respect to prior business acquisitions so that the 
application of IFRS 3R will not be applied to acquisitions 
before January 1, 2010. These exemptions on conversion 
will allow Parkland to carry forward past business 
acquisitions at historically recorded values, excluding 
regular reviews for impairment.

The above list of key IFRS issues should not be regarded as an exhaustive list of changes expected to impact Parkland 
from the transition to IFRS. It is intended to highlight those areas the Corporation believes to be most significant. IFRS 
standards that may result in accounting differences compared to existing Canadian GAAP in reporting the impact of 
taxation have neither been identified nor expected to be significant. At the current stage of the IFRS conversion project, 
the full quantitative impact of the adoption of IFRS on the consolidated financial statements cannot be reasonably 
established. 

Since 2008, Management has provided an IFRS update presentation to its Audit Committee at each quarterly meeting. 
Management has provided the Audit Committee and the Board of Directors with a timeline for implementation, the 
implications of IFRS standards to the business and an overview of the areas of potential impact on the financial 
statements. 

A pro-forma draft of the 2011 first quarter financial statements (ended March 31, 2011) is being prepared for 
management to facilitate the assessment of internal controls over financial reporting, and disclosure controls and 
procedures. As management completes the reviews of accounting policies and procedures and of financial statement 
presentation including note disclosures and as changes are made to Parkland’s ERP system, appropriate changes will be 
made to ensure the continuing integrity of internal controls. 

Parkland has identified resource requirements to establish appropriate IFRS financial reporting expertise within the 
business. Key staff have been trained and new staff have been hired to support the IFRS conversion including staff at 
Bluewave. IFRS training will be an integral part of ongoing professional development for accounting staff. 

p.74

 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

contractual oBliGationS

Parkland has contracted obligations under various debt agreements as well as under operating and capital leases for 
land, building and equipment. Minimum lease and principal payments ($000’s) under the existing terms are as follows:

($000’s)

2011

2012

2013

2014

2015

Thereafter

Mortgages, bank indebtedness, 
bank loans, notes payable, and 
convertible debentures

Other Long Term 
Liabilities

Operating  
Leases

Capital 
Leases

Year ended december 31,

 79,218 

 157,848 

 78,923 

 97,750 

 45,000 

– 

 458,739 

 1,223 

 2,271 

 268 

– 

 – 

 – 

 3,762 

 7,088 

 6,089 

 5,358 

 3,952 

 3,566 

 15,615 

 41,668 

 1,365

 2,731

 687

 91

 60

 739

 5,673

The Corporation also has purchase commitments under its fuel supply contracts that require the purchase of 
approximately 2.0 billion litres of product over the next year.

The series 1 convertible unsecured subordinated debentures are convertible into common shares at the option of the 
holder at any time up to the maturity on November 30, 2014 at a conversion price of $14.60 per share. The series 2 
convertible unsecured subordinated debentures are convertible into shares at the option of the holder at any time up to 
the maturity on December 31, 2015 at a conversion price of $18.00 per share. 

ShareS outStandinG

As at March 14, 2011, Parkland had approximately 53.9 million shares outstanding and 0.3 million share options 
outstanding. All of the options outstanding are currently exercisable into shares.

p.75

 
 
 
 
MANAGEMENT’S RESPONSIBILITY FOR FINANCIAL STATEMENTS

The accompanying consolidated financial statements of Parkland Fuel Corporation (“Parkland”) have been prepared by 
management in accordance with Canadian generally accepted accounting principles. Parkland’s accounting procedures 
and related systems of internal control are designed to provide reasonable assurance that its assets are safeguarded 
and its financial records are reliable. In recognizing that Parkland is responsible for both the integrity and objectivity of 
the financial statements, management is satisfied that these financial statements have been prepared accordingly and 
within reasonable limits of materiality. Further, management is satisfied that the financial information throughout the 
balance of this annual report is consistent with the information presented in the financial statements.

PricewaterhouseCoopers LLP have been appointed by the shareholders of Parkland to serve as external auditors. They 
have examined the consolidated financial statements of Parkland for the years ended December 31, 2010 and 2009.

The Audit Committee has reviewed these statements with management and the auditors, and has reported to the Board 
of Directors. The Board has approved the information contained in the consolidated financial statements of Parkland 
which are contained in this report.

/s/  
Michael W. Chorlton 
President and CEO 
Red Deer, Alberta 
March 14, 2011 

/s/
Kenneth J. Grondin
Senior Vice President and CFO
Red Deer, Alberta
March 14, 2011

p.76

parkland fuel corporation 2010 annual report

March 14, 2011

InDEPEnDEnT AuDITOR’S REPORT

to the Shareholders of  
Parkland Fuel Corporation (formerly Parkland Income Fund)

We have audited the accompanying consolidated financial statements of Parkland Fuel Corporation (formerly Parkland 
Income Fund) and its subsidiaries, which comprise the consolidated balance sheet as at December 31, 2010 and 2009 
and the consolidated statements of earnings and other comprehensive income, accumulated other comprehensive 
income and retained earnings and cash flows for each of the years then ended and a summary of significant accounting 
policies and other explanatory information.

Management’s responsibility for the consolidated financial statements

Management is responsible for the preparation and fair presentation of these consolidated financial statements in 
accordance with Canadian generally accepted accounting principles, and for such internal control as management 
determines is necessary to enable the preparation of consolidated financial statements that are free from material 
misstatement, whether due to fraud or error.

Auditor’s responsibility

Our responsibility is to express an opinion on these consolidated financial statements based on our audit. We conducted 
our audit in accordance with Canadian generally accepted auditing standards. Those standards require that we 
comply with ethical requirements and plan and perform the audit to obtain reasonable assurance about whether the 
consolidated financial statements are free from material misstatement. 

An audit involves performing procedures to obtain audit evidence about the amounts and disclosures in the consolidated 
financial statements. The procedures selected depend on the auditor’s judgment, including the assessment of the risks 
of material misstatement of the consolidated financial statements, whether due to fraud or error. In making those risk 
assessments, the auditor considers internal control relevant to the entity’s preparation and fair presentation of the 
consolidated financial statements in order to design audit procedures that are appropriate in the circumstances, but 
not for the purpose of expressing an opinion on the effectiveness of the entity’s internal control. An audit also includes 
evaluating the appropriateness of accounting policies used and the reasonableness of accounting estimates made by 
management, as well as evaluating the overall presentation of the consolidated financial statements.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our  
audit opinion.

opinion

In our opinion, the consolidated financial statements present fairly, in all material respects, the financial position of 
Parkland Fuel Corporation (formerly Parkland Income Fund) as at December 31, 2010 and the results of its operations 
and its cash flows for the years then ended in accordance with Canadian generally accepted accounting principles.

/s/ 
Pricewaterhousecoopers

Chartered Accountants
Calgary, Alberta

p.77

CONSOLIDATED FINANCIAL STATEMENTS

conSolidated Balance Sheet

($000’s)

Assets
Current Assets

Cash and cash equivalents
Accounts receivable (Note 4)
Income tax recoverable
Inventories (Note 5)
Prepaid expenses and other

Property, plant and equipment (Note 6)
Intangible assets (Note 7)
Goodwill (Note 8)
Other long-term assets (Note 9)
Future income taxes (Note 24)

Liabilities
Current Liabilities

Accounts payable and accrued liabilities
Distributions declared and payable
Deferred revenue
Long-term debt – current portion (Note 10)
Other long-term liabilities – current portion (Note 11)

Long-term debt (Note 10)
Other long-term liabilities (Note 11)
Convertible debentures (Note 12)
Asset retirement obligations (Note 13)
Refinery remediation accrual (Note 14)
Future income taxes (Note 24)

Shareholders’ Equity

Shareholders’ capital (Note 15)
Convertible debenture equity (Note 12)

See accompanying notes to consolidated financial statements.
Commitments (Note 25)

Signed on behalf of the Board of Directors:

/s/  
James Pantelidis 
Chairman of the Board 

p.78

/s/
Mike Chorlton
President and CEO

December 31, 
2010

December 31, 
2009

 18,523 

284,470 

 788 

 61,722 

11,703 

377,206 

 235,970 

 118,352 

 93,925 

 3,585 

 10,651 

 839,689 

 168,778 

 5,622 

 5,215 

 80,392 

 1,223 

 261,230 

 240,649 

 2,339 

 130,262 

 6,386 

 6,827 

– 

 17,612 

 114,763 

 771 

 51,757 

 8,146 

 193,049 

 210,985 

 35,485 

 28,269 

 2,927 

 3,620 

 474,335 

 106,047 

 5,205 

 5,520 

 13,939 

–

 130,711 

 41,030 

–

 87,827 

 5,462 

 6,527 

 12,020 

 647,693 

 283,577

 183,632 

 8,364 

 191,996 

 839,689 

 185,070 

 5,688 

 190,758

 474,335 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
conSolidated StateMentS of earninGS and coMprehenSive incoMe and retained earninGS

parkland fuel corporation 2010 annual report

($000’s except per share/unit amounts)

Net sales and operating revenue

Cost of sales, excluding amortization

Gross profit

Expenses

Operating and direct costs

Marketing, general and administrative

Amortization

Refinery remediation

Accretion expense on asset retirement obligations

Interest on long-term debt

Interest and accretion on convertible debentures

Gain on disposal of property, plant and equipment

Earnings before income taxes

Income tax recovery

Current

Future

Net earnings

Comprehensive income

Retained earnings, beginning of the year

Allocation to Class B Limited Partners (Note 15)

Allocation to Class C Limited Partners (Note 15)

Allocation to Unitholders (Note 15)

Retained earnings, end of the year

Net earnings per share/unit (Note 3)

– basic

– diluted

Share/units outstanding (000’s) (Note 15)

See accompanying notes to consolidated financial statements.

December 31, 
2010

Year ended

December 31, 
2009

2,913,420

 2,575,009

 338,411

2,020,016

 1,770,891

 249,125

159,447 

75,542 

62,593 

300 

52 

18,817 

 8,479 

(3,119)

322,111 

 16,300 

– 

 (13,894)

(13,894)

30,194 

30,194 

–

(1,474)

 (1,070)

 106,903 

 51,382 

 37,878 

 420 

 184 

 5,119 

633 

 (863)

201,656 

 47,469 

(450)

 (685)

 (1,135)

 48,604 

 48,604 

– 

 (2,730)

 (5,174)

 (27,650)

 (40,700)

 – 

–

$ 

$ 

$

$ 

0.58 

 0.58 

53,164 

 0.97 

 0.97 

 50,194

p.79

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CONSOLIDATED FINANCIAL STATEMENTS

conSolidated StateMent of caSh floWS

($000’s)

Cash Provided By Operations
Net earnings
Add (deduct) non-cash items 
Amortization 
Gain on disposal of property, plant and equipment 
Unit incentive compensation (Note 15) 
Refinery remediation accrual 
Accretion expense on asset retirement obligation 
Accretion on convertible debenture (Note 12) 
Future taxes 
Funds flow from operations(1)
Cash expenditures on asset retirement obligation
Net changes in non-cash working capital (Note 27)
Cash from operating activities
Financing Activities
Long-term debt repayments 
Proceeds from long-term debt 
Distributions to Class B Limited Partners (Note 15) 
Distributions to Class C Limited Partners (Note 15) 
Distributions to Unitholders (Note 15) 
Fund units issued for cash (Note 15) 
Convertible debenture equity (Note 12) 
Issue of series 1 convertible debenture, net of issue costs (Note 12) 
Issue of series 2 convertible debenture, net of issue costs (Note 12) 
Net changes in non-cash working capital (Note 27) 
Cash from (used for) financing activities
Investing Activities
Acquisition of Shell Distribution Agreement (Note 18) 
Acquisition of Bluewave Energy (Note 19) 
Acquisition of Eagle Marine (Note 20) 
Acquisition of Anmart Fuels fuel marketing business (Note 21) 
Acquisition of Columbia Fuels (Note 22) 
Acquisition of Imperial Oil Customer Volume (Note 23) 
Change in other assets 
Additions of property, plant and equipment 
Additions of intangibles 
Proceeds on sale of property, plant and equipment 
Cash used for investing activities
Increase (decrease) in cash and cash equivalents
Cash and cash equivalents, beginning of the year
Cash and cash equivalents, end of period

See accompanying notes to consolidated financial statements.
(1) A non-GAAP financial measure.

p.80

December 31, 
2010

Year ended

December 31, 
2009

30,194 

 48,604 

62,593 

(3,119)

2,798 

300 

52 

2,110 

(13,894)

81,034 

(297)

(76,268)

4,469 

(94,649)

353,392 

 (3,223)

 (2,395)

 (59,819)

 4,157 

 2,676 

– 

 40,325 

417 

 240,881 

(2,000)

(207,724)

 –

–

 –

–

(210)

 (34,874)

 (5,998)

6,367 

 (244,439)

 911 

 17,612 

 18,523 

 37,878 

 (863)

 2,950 

 420 

 184 

 75 

 (685)

 88,563 

 (280)

 24,109 

 112,392

 (115,326)

 54,812 

 (3,443)

 (6,689)

 (52,152)

 2,309 

 5,688 

 87,752 

–

 (90)

 (27,139) 

 – 

– 

 (2,819)

 (4,812)

 (33,483)

 (7,200)

 (228)

 (31,489)

 (12,101)

 4,962 

 (87,170)

 (1,917)

 19,529 

 17,612

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

parkland fuel corporation 2010 annual report

Notes to Consolidated Financial Statements
December 31, 2010

all amounts presented in thousands of canadian dollars and thousands of shares/units, except per share/per unit 
information.

1. BaSiS of preSentation and accountinG policieS

corporate Structure and the conversion

Parkland Fuel Corporation was incorporated under the laws of the Province of Alberta on March 9, 2010. Parkland 
Fuel Corporation and its wholly owned subsidiaries Parkland Industries Ltd, Bluewave Energy Ltd, Neufeld Petroleum 
& Propane Ltd, Parkland Refining Ltd, Columbia Fuels Ltd and United Petroleum Products Inc (collectively the 
“Corporation”) are a leading Canadian independent marketer and distributor of fuels, managing a nationwide network 
of sales channels for retail, commercial, wholesale and home heating fuel customers. 

On October 31, 2006, the Canadian Minister of Finance announced the Specified Investment Flow Through Trust (SIFT) 
income and distribution tax, which became effective January 1, 2011. At the annual and special meeting of the Parkland 
Income Fund (the “Fund”) on May 3, 2010 the securityholders approved the conversion of the Fund to a corporation (the 
“Conversion”) by way of a plan of arrangement under the Business Corporations Act (Alberta). The Court of Queen’s 
Bench of Alberta issued its final order approving the Conversion on May 4, 2010.

Pursuant to the Conversion, on December 31, 2010:

(i) 

(ii) 

 All outstanding units of the Fund and all outstanding Class B units and Class C units of Parkland Holdings Limited 
Partnership were exchanged for common shares in the capital of Parkland Fuel Corporation on a one-for-one basis. 
Accordingly, the terms “shares” and “units” are used interchangeably throughout these financial statements.

 All of the covenants and obligations of the Fund under the 6.5% series 1 convertible unsecured subordinated 
debentures and the 5.75% series 2 convertible unsecured subordinated debentures (together the “Debentures”) of 
the Fund were assumed by the Corporation.

(iii)   All outstanding incentive rights and obligations under the Fund’s unit option plan and restricted unit plan were 

assumed by the Corporation on the same terms and conditions.

Prior to the Conversion on December 31, 2010, the consolidated financial statements included the accounts of the 
Fund and its subsidiaries, partnerships and trusts. After giving effect to the Conversion, the consolidated financial 
statements have been prepared on a continuity of interests basis, which recognizes Parkland Fuel Corporation as the 
successor entity to the Fund (collectively “Parkland”). 

Basis of presentation

The Consolidated Financial Statements include the accounts of Parkland Fuel Corporation and its wholly-owned 
subsidiaries. The consolidated financial statements have been prepared by management in accordance with Canadian 
generally accepted accounting principles (GAAP) and include the following significant accounting policies:

use of estimates

The preparation of the Consolidated Financial Statements necessarily involves the use of estimates and approximations 
for accounting purposes. These estimates are subject to measurement uncertainity and should the underlying assumption 
change the actual amounts could differ from those estimated. Estimates include amortization, accretion, future asset 
retirement obligations, future income taxes, the equity component of the Debentures and impairment calculations.

financial instruments

A financial asset is cash or a contractual right to receive cash or another financial asset, including equity, from another 
party. A financial liability is the contractual obligation to deliver cash or another financial asset to another party.

p.81

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A derivative is a financial instrument whose value changes in response to a specified variable, requires little or no net 
investment and is settled at a future date. An embedded derivative is a derivative that is a part of a non-derivative 
contract and not directly related to that contract. Under this standard, embedded derivatives must be accounted for 
as a separate financial instrument. A non-financial derivative is a contract that can be settled net in cash or another 
financial instrument.

All financial instruments are initially recorded at fair value and are subsequently accounted for based on one of five 
classifications: held for trading, held-to-maturity, loans and receivables, other financial liabilities or available-for-sale. 
The classification of a financial instrument depends on its characteristics and the purpose for which it was acquired. 
Fair values are based upon quoted market prices available from active markets or are otherwise determined using a 
variety of valuation techniques and models.

(i)  held for trading

 Held for trading financial instruments are financial assets or financial liabilities that are purchased with the 
intention of selling or repurchasing in the near term. Any financial instrument can be designated as held for trading 
as long as its fair value can be reliably measured. A derivative is classified as held for trading, unless designated 
as and considered an effective hedge. Held for trading instruments are recorded at fair value with any subsequent 
gains or losses from changes in the fair value recorded directly into earnings.

 Parkland’s cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities and 
distributions declared and payable,are designated as held for trading and are recorded at fair value.

(ii)  Held-to-maturity

 Held-to-maturity investments are financial assets with fixed or determinable payments and a fixed maturity that 
Parkland has the intent and ability to hold to maturity. These financial assets are measured at amortized cost 
using the effective interest method. Any gains or losses arising from the sale of a held-to-maturity investment are 
recorded directly into earnings.

Parkland has not designated any financial instruments as held-to-maturity.

(iii)  Loans and receivables and other financial liabilities

 Loans and receivables and other financial liabilities are accounted for at amortized cost using the effective interest 
method of amortization.

 Parkland has designated other long-term assets as loans and receivables. Parkland has designated long-term debt, 
other long-term liabilities and the convertible debentures as other financial liabilities. 

(iv)  available-for-sale

 Available-for-sale instruments are recorded at fair value. Any gains or losses arising from the change in fair 
value is recorded in other comprehensive income and upon the sale of the instrument or other-than-temporary 
impairment, the cumulative gain or loss is transferred into earnings.

Parkland has not designated any financial instruments as available-for-sale.

Parkland accounts for debt issue costs by capitalizing or deferring as a contra-liability and accreting such costs back to 
the debt over its life.

All guarantees upon inception are recognized on the balance sheet at their fair value. No subsequent re-measurement 
is required to fair value each guarantee at each subsequent balance sheet date unless the guarantee is considered a 
derivative.

inventories

Parkland values its inventories at the lower of cost and market value. Parkland uses the first-in first-out (FIFO) method 
of determining the cost of inventory. 

p.82

 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

Property, Plant & Equipment

Property, plant and equipment are recorded at cost. Where costs are incurred to extend the useful life of property, plant 
and equipment or to upgrade its capabilities, the amounts are capitalized to the related asset. Costs incurred to repair 
or maintain property, plant and equipment are expensed as incurred. Parkland assesses the value of its capital assets 
for impairment and adjusts to the lower of cost or market value at year end.

amortization

Amortization is provided for on a straight line basis over the estimated useful lives of assets at the following annual rates: 

Land improvements 
Buildings  
Equipment 
Assets under capital lease 

intangible assets

4 percent
5 percent
10 – 20 percent
10 – 20 percent

Customer relationships and tradenames acquired during acquisitions and agreements are recorded at estimated fair 
value and are amortized using the straight-line method over their estimated useful lives of 5 years. The value of non-
compete agreements acquired is recorded at estimated fair value and is amortized using the straight-line method over 
the term of the agreement. Intangible assets are tested for impairment when conditions exist which may indicate that 
the estimated future net cash flows from the asset will be insufficient to cover its carrying value. Software systems have 
been capitalized as part of the cost of intangible assets and are being amortized using the straight-line method over the 
estimated useful life of 10 years.

Goodwill

Parkland records goodwill relating to corporate acquisitions when the total purchase price exceeds the fair value for 
accounting purposes of the net identifiable assets and liabilities of the acquired company. The goodwill balance is 
assessed for impairment annually at year-end or as events occur that could result in an impairment. Impairment is 
recognized based on the fair value of the reporting entity compared to the book value of the reporting entity. If the 
fair value of the reporting entity is less than the book value, impairment is measured by allocating the fair value of 
the reporting entity to the identifiable assets and liabilities as if the reporting entity has been acquired in a business 
combination for a purchase price equal to its fair value. Any excess of the book value of goodwill over the implied value 
of goodwill is the impairment amount. Impairment is charged to earnings and is not tax affected, in the year in which it 
occurs. Goodwill is stated at cost less impairment and is not amortized. 

deferred revenue

Deferred revenue consists of deposits and prepayments by customers for the purchase of product not yet delivered and 
not recorded as revenue by Parkland. 

income taxes

Parkland follows the liability method of accounting for income taxes. Future income tax assets and liabilities are 
measured based upon temporary differences between the carrying values of assets and liabilities and their tax basis. 
Future income tax expense is computed based on the change during the year in the future income tax assets and 
liabilities. Effects of changes in tax laws and tax rates are recognized when substantially enacted. Income tax assets are 
also recognized for the benefits from tax losses and deductions with no accounting basis, provided those benefits are 
more likely than not to be realized. Future income tax assets and liabilities are determined based on the tax laws and 
rates that are anticipated to apply in the period of estimated realization. 

p.83

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

asset retirement obligations

The estimated future costs to remove underground fuel storage tanks at locations where Parkland has a legal obligation 
to remove these tanks are recorded as asset retirement obligations at the time the tanks are installed. A corresponding 
increase to the carrying value of the fuel storage tanks is also recorded at installation. Parkland recognizes accretion 
expense in connection with the discounted retirement obligations and amortization in connection with the increase in 
carrying value over the estimated remaining life of the respective underground fuel storage tanks.

Refinery Remediation Accrual

The estimated future discounted cost of remediation of the Bowden refinery is recorded as a liability in the financial 
statements. Parkland recognizes accretion in refinery remediation expense to reflect the change in the discounted 
value of the liabilty to remediate the site during the period. The discount rate used to determine the present value of 
the future costs is 6.9% (2009 – 6.9%).

earnings per Share/unit

Basic earnings per share/unit are calculated on the weighted average number of shares/units outstanding for the 
period. Diluted earnings per share/unit are calculated by application of the Treasury Stock Method to determine the 
dilutive effects of the Debentures. Under this method the diluted number of shares/units are calculated based upon the 
weighted average number of shares/units outstanding for the period plus the dilutive effect of the exercise of those 
employee options which were “in-the-money” during the period. The number of dilutive shares/units is determined 
by adding the weighted average shares/units and the shares/units issuable on conversion of the Debentures, thereby 
giving effect to the potential dilution that would occur had conversion occurred at the beginning of the period or on 
issuance of the convertible instrument, whichever is later. 

revenue

Parkland recognizes revenue on its sale of goods and services when title passes to the purchaser, physical delivery 
has occurred and collection is reasonably assured. The major categories of revenue include retail and commercial fuel, 
heating oil, lubricants, agricultural products, convience store merchandise sales and trucking of fuel and other products.

Grants of options and restricted units

Parkland accounts for its grants of options and restricted shares/units in accordance with the fair value based method 
of accounting for stock-based compensation.

cash and cash e quivalents

Cash and cash equivalents include short-term investments, such as money market deposits or similar type instruments, 
with a maturity of three months or less when purchased.

vendor rebates

Vendor rebates are received for high volume inventory purchases and are recorded initially as a reduction to inventory 
with a subsequent reduction in cost of sales when the product is sold.

2. chanGeS in accountinG policieS

future

INTERNATIONAL FINANCIAL REPORTING STANDARDS

Canadian publically accountable enterprises will be required to prepare their financial statements in accordance with 
International Financial Reporting Standards (“IFRS”), as issued by the International Accounting Standards Board, for 
fiscal years beginning on or after January 1, 2011. Effective January 1, 2011, Parkland will adopt IFRS as the basis for 
preparing the consolidated financial statements. Parkland will report the financial results for the quarter ended  
March 31, 2011 on an IFRS basis.

p.84

parkland fuel corporation 2010 annual report

3. earninGS analYSiS and earninGS per Share/unit

(000’s, except per share/unit amounts)

Net earnings

Earnings per share/unit

– basic

– diluted

Equivalent share/units outstanding, beginning of year

Weighted average of Class C units issued

Weighted average of Fund units issued

Weighted average of equivalent shares/units issued pursuant to restricted unit plan

Weighted average of equivalent shares/units issued pursuant to distribution 
reinvestment plan

Weighted average of equivalent shares/units issued pursuant to exercise of unit options

Denominator utilized in basic earnings per share/unit

Incremental equivalent shares/units options that were dilutive

Denominator utilized in diluted earnings per share/unit

Year ended

December 31, 
2010

December 31, 
2009

 30,194 

 48,604 

$

$

0.58 

 0.58 

$

$

0.97 

 0.97 

 50,194 

 49,665 

 1,145 

 88 

 249 

 135 

 152 

 51,963 

 150 

 52,113 

 149 

– 

 133 

 79 

 60 

 50,086 

 143

 50,229 

The diluted earnings per share calculation does not include the impact of anti-dilutive Debentures. The Debentures 
would not be converted to shares during the period because the current period interest (net of tax) per share 
obtainable on conversion exceeds basic earnings per share. The number of shares issuable on conversion of the 
Debentures excluded for 2010 was 6,903 (557 in 2009).

4. accountS receivaBle

($000’s)

Bluewave Energy trade accounts receivable

Island Petroleum trade accounts receivable

Balance of Parkland trade accounts receivable

Miscellaneous, government and other non-trade accounts receivable

Allowance for doubtful accounts

December 31, 
2010

December 31, 
2009

 78,454 

 7,441 

 162,214 

 44,614 

 (8,253)

 284,470 

–

–

 110,858 

 7,505 

 (3,600)

 114,763 

p.85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

5. inventorieS

($000’s)

Gas and diesel

Agricultural inputs

Convenience store merchandise

Lubricants

Propane

Other

December 31, 
2010

December 31, 
2009

 41,691 

 5,397 

 2,026

 8,932 

 1,601 

 2,075 

 61,722 

 36,261 

 4,848 

 1,962 

 4,174 

 1,364 

 3,148 

 51,757 

For the year ended December 31, 2010, the amount of inventory recognized as an expense amounted to $2,575,009 
(2009 – $1,770,891).

6. propertY, plant and equipMent

december 31, 2010

Cost

Accumulated 
Amortization

Net Book  

Value

 33,530 

 19,509 

 70,941 

 7,141 

 255,081 

 386,202 

– 

 4,916 

 20,266 

 1,181 

 123,869 

 150,232 

 33,530 

 14,593 

 50,675 

 5,960 

 131,212 

 235,970 

Cost

Accumulated 
Amortization

Net Book  

Value

31,714

13,449

66,444

4,302

211,587

327,496

 – 

3,548

16,953

666

95,344

116,511

31,714

9,901

49,491

3,636

116,243

210,985

($000’s)

Land

Land improvements

Buildings

Assets under capital lease

Equipment

december 31, 2009

($000’s)

Land

Land improvements

Buildings

Assets under capital lease

Equipment

p.86

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
7. intanGiBle aSSetS

december 31, 2010

($000’s)

Customer relationships

Tradenames

Non-compete agreements

Software systems 

december 31, 2009

($000’s)

Customer relationships

Tradenames

Non-compete agreements

Software systems 

8. GoodWill

($000’s)

Balance, beginning of the year

Acquired through Island Petroleum Ltd. purchase (note 17)

Acquired through Bluewave Energy purchase (note 19)

Acquired through Eagle Marine Ltd. purchase (note 20)

Acquired through Anmart Fuels purchase (note 21)

Acquired through Columbia Fuels Ltd. purchase (note 22)

Balance, end of the year

parkland fuel corporation 2010 annual report

Cost

Accumulated 
Amortization

Net Book  

Value

127,674

6,366

3,308

18,073

155,421

31,353

4,060

1,204

 452 

37,069

96,321

2,306

2,104

17,621

118,352

Cost

Accumulated 
Amortization

Net Book  

Value

29,696

4,966

2,171

12,101

48,934

9,962

2,819

668

 – 

13,449

19,734

2,147

1,503

12,101

35,485

2010

2009

 28,269 

 2,749 

 62,907 

– 

– 

– 

 13,500 

– 

– 

 400 

 188 

 14,181 

 93,925 

 28,269 

9. other lonG-terM aSSetS

Other long-term assets consisting of loans to retail and commercial dealers are receivable in monthly instalments of 
$144 (December 31, 2009 – $80), bear interest at rates ranging between nil % and 10.75% (December 31, 2009 – nil % 
and 10.75 %) and are secured by specific assets of the mortgagee.

p.87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

10. financinG and credit facilitie S

long-term debt

($000’s)

Bank loans 

Extendible facility 

Mortgage payable

Capital lease obligations

Less current portion

December 31,
2010

December 31,
2009

 24 

 315,690 

 275 

 5,052 

 321,041 

 80,392 

 240,649 

 94 

 51,504 

 295 

 3,076 

 54,969 

 13,939 

 41,030 

Estimated repayments for the next five years are:

($000’s)

2011

2012

2013

2014

2015 Thereafter

Interest expense 
included in 
minimum lease 
payments

Total

Obligations under 
capital lease

Other loans

Bank loans

 1,365 

 2,731 

 687 

79,218 

 157,848 

 78,923 

 80,583 

 160,579 

 79,610 

 91 

 –

 91 

 60 

–

 60 

 739 

– 

 739 

 (621)

 5,052 

– 

 315,989 

 (621)

 321,041 

Bank loans are payable in monthly instalments of $6 (2009 – $6). The bank loan is non-interest bearing and is secured 
by vehicles with a net book value of $124 (December 31, 2009 – $153).

Extendible Facility

On June 7, 2010 Parkland renewed the credit facility, including the operating loan, capital loan and the letters of credit. 
The extendible facility is a revolving extendible facility for a maximum amount of $400,000 (2009 – $265,000) with 
interest only payable at the bank’s prime lending rate plus 2.5% to 3.75% (2009 – 2.5% to 3.75%) per annum. The 
extendible facility includes the following components:

(i) 

(ii) 

  a revolving operating loan for working capital requirements to a maximum of $90,000 (2009 – $70,000) subject 
to margin calculations. As at December 31, 2010 the outstanding balances totaled $45,900 (December 31, 2009 – 
$28,000). The operating facility bears interest at prime plus 3.25% (2009 – 2.75%). The effective rate of interest 
at year end was 5.5% (December 31, 2009 – 5.00%).

  a capital loan with interest only payable to a maximum of $275,000 (2009 – $150,000). As at December 31, 2010 
the outstanding balances totaled $273,881 (December 31, 2009 – $23,504). The interest is payable monthly at the 
Bankers Acceptance rates plus 4.25% (2009 – prime lending rate plus 2.75%) per annum. The effective rate of 
interest at year end was 5.44% (December 31, 2009 – 5.00%).

(iii)    a letter of credit facility to a maximum of $35,000 (2009 – $45,000). As at December 31, 2010, outstanding 

balances totaled $33,480 (December 31, 2009 – $28,500) which mature at various dates to October 29, 2011. 

p.88

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

The extendible facility was renewed on June 7, 2010 for an additional 364 days to June 6, 2011. If the extendible facility 
is not extended past June 6, 2011, all amounts outstanding are repayable in eight equal and consecutive quarterly 
instalments, commencing on the last day of the third month following the then maturity date. The extendible facility 
also incurs standby fees for any unused portion of the facility at a rate of 0.875% to 1.1875% (2009 – 0.65% to 0.75%) 
depending on the ratio of funded debt to earnings before interest, taxes, depreciation and amortization (“EBITDA” a 
non-GAAP financial measure, see Note 16 for a reconciliation of net earnings to EBITDA). Security for the extendible 
facility is the assignment of insurance and an unlimited guarantee from the secured entities. 

Deferred finance charges of $3,843 ($2,683 – 2009) have reduced the value of the extendible facility and are amortized 
over three years.

As at December 31, 2010 Parkland was in compliance with all lender covenants.

Mortgage Payable

The mortgage is payable in yearly instalments of $20 (2009 – $20) and due February 12, 2011. Interest on the mortgage 
is 8% (2009 – 8%) per annum and the mortgage is secured by the land and buildings with a net book value of $1,086 
(December 31, 2009 $1,800).

capital leases

Capital leases are payable in monthly instalments totaling $135 (2009 – $83) including interest varying from 0% 
to 10.37% (2009 – 0% to 10.37%). The leases are for land, buildings and equipment with a net book value of $6,113 
(December 31, 2009 $3,636), and mature at various dates ending up to July 2022.

11. other lonG-terM liaBilitieS

The other long-term liabilities are non-interest bearing, with principle repayments of $1,223 required in 2011, $2,271 
in 2012 and $268 in 2013. The fair value of other long-term liabilities at December 31, 2010 was of $3,562 determined 
using a market interest rate of 7.6%.

12. convertiBle deBentureS

On December 1, 2009 Parkland issued $97,750 principal amount of 6.5% series 1 convertible unsecured subordinated 
debentures (“Series 1 Debentures”), at a price of $1 per debenture. Interest on the Series 1 Debentures is paid semi-
annually in arrears, on November 30 and May 31 in each year commencing May 31, 2010. On December 21, 2010 
Parkland issued $45,000 principal amount of 5.75% series 2 convertible unsecured subordinated debentures (“Series 
2 Debentures”), at a price of $1 per debenture. Interest on the Series 2 Debentures is paid semi-annually in arrears, on 
June 30 and December 31 in each year commencing June 30, 2011. Collectively the Series 1 Debentures and the Series 
2 Debentures are referred to as the “Debentures”. The Debentures are convertible at the option of the holder at any 
time into common shares of the Corporation at a conversion price of $14.60 per share for the Series 1 Debentures and 
$18.00 per share for the Series 2 Debentures. The Series 1 Debentures mature on November 30, 2014 and the Series 2 
Debentures mature on December 31, 2015 at which time the Debentures are due and payable. The Series 1 Debentures 
may be redeemed in whole or in part at the option of Parkland on or after November 30, 2012 and prior to November 
30, 2013 and the Series 2 Debentures may be redeemed in whole or in part at the option of Parkland on or after 
December 31, 2013 and prior to December 31, 2014, on not more than 60 days and not less than 30 days prior notice at 
a price equal to the principal amount thereof plus accrued and unpaid interest, provided that the current market price 
of the common shares of Parkland on the date immediately preceding the date on which the notice of redemption is 
given is not less than 125% of the conversion price. The Debentures may be redeemed prior to their maturity dates in 
whole or in part at a price equal to their principal amount plus accrued and unpaid interest on or after November 30, 
2013 for the Series 1 Debentures and on or after December 31, 2014 for the Series 2 Debentures . Upon the maturity 
or redemption of the Debentures, Parkland may pay the outstanding principal of the Debentures in cash or may at its 
option, on not greater than 60 days and not less than 40 days prior notice and subject to regulatory approval, elect 

p.89

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

to satisfy its obligations to repay all or a portion of the principal amount of the Debentures which have matured or 
been redeemed by issuing and delivering that number of common shares obtained by dividing the aggregate principal 
amount of the Debentures which have matured or redeemed by 95% of the weighted average trading price of the 
common shares of Parkland on the Toronto Stock Exchange for the 20 consecutive trading days ending five trading 
days preceding the date fixed for redemption or the maturity date, as the case may be. Any accrued and unpaid interest 
thereon will be paid in cash.

The Debentures are classified as debt on the balance sheet with a portion of the proceeds allocated to equity, 
representing the value of the conversion feature. The residual method was used to value the debt and equity and 
the interest rate used to value the debt component was 8% for the Series 1 Debentures and 7.25% for the Series 2 
Debentures. As the Debentures are converted to common shares of Parkland, a portion of the debt and equity amounts 
will be transferred to Shareholders’ Capital. The debt component of the convertible debentures is carried net of issue 
costs. The debt balance, net of issue costs, accretes over time to the principal amount owing on maturity. Using the 
effective interest rate method, the accretion of the debt discount and the interest paid to debenture holders are 
expensed each period as part of the item line “interest and accretion on convertible debentures” in the Consolidated 
Statements of Earnings and Comprehensive Income and Retained Earnings. The following table reconciles the principal 
amount, debt component and equity component of the Debentures.

 2010

2009

Principal 
Amount of 
Debentures

Convertible 
Debenture 
Debt

Convertible 
Debenture 
Equity

Principal 
Amount of 
Debentures

Convertible 
Debenture 
Debt

Convertible 
Debenture 
Equity

($000’s)

Series 1 Debentures

Balance, beginning of the year

 97,750 

 87,827 

 5,688 

December 1, 2009 issuance

Issue costs 

Accretion 

 – 

 – 

– 

 – 

 – 

 2,109 

 – 

– 

 – 

– 

 97,750

– 

 – 

 – 

 91,800 

 (4,048)

 75 

 –

 5,950 

 (262)

 – 

Balance, end of the year

 97,750 

 89,936 

 5,688 

 97,750 

 87,827 

 5,688 

Series 2 Debentures

Balance, beginning of the year

– 

– 

December 1, 2010 issuance

 45,000 

 42,200 

Issue costs 

Accretion

 – 

 – 

 (1,875)

 1 

– 

2,800 

 (124)

– 

Balance, end of year

 45,000 

 40,326 

 2,676 

– 

 – 

 – 

– 

– 

 – 

– 

– 

– 

– 

 – 

 – 

 – 

 – 

 – 

Series 1 and Series 2 debentures,  
end of year

 142,750 

 130,262 

 8,364 

 97,750 

 87,827 

 5,688 

p.90

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

13. aSSet retireMent oBliGationS

A reconciliation of Parkland’s estimated liability for the removal of its underground storage tanks is as follows:

($000’s)

Asset retirement obligations, beginning of year

Additions during the year

Change in estimates

Accretion expense

Asset retirement obligations, end of year

2010

2009

 5,462 

 1,702 

 (830)

 52 

 6,386 

 3,094 

 2,184 

– 

 184 

 5,462 

Parkland is liable for the environmental obligations related to the removal of its underground storage tanks at 
properties that it leases. The asset retirement obligation represents the present value estimate of Parkland’s cost 
to remove these tanks. The total undiscounted estimated future cash flows required to settle Parkland’s obligation 
increased to $8,037 in fiscal 2010 (2009 – $7,249), which primarily reflects Parkland’s addition of new leased sites. The 
costs are expected to be incurred between 2011 and 2027. At December 31, 2010, the discount rate used to determine 
the present value of the future costs ranges from 3.20% to 6.90% (2009 3.43% to 6.9%).

14. refinerY reMediation accrual

($000’s)

Refinery remediation accrual, beginning of year

Accretion expense

Refinery remediation accrual, end of year

2010

2009

 6,527 

 300 

 6,827 

 6,107 

 420 

 6,527 

In December 2004, Parkland eliminated the carrying value of its Bowden refinery and recorded a net liability of $3,400 
for future estimated costs of remediation of the site, net of salvage value, based on the uncertainty of creating an 
alternative to the refinery being dismantled, remediated and sold for salvage values. The Refinery Remediation Accrual 
represents the present value estimate of Parkland’s cost to remediate the site.

Parkland has previously used the refinery site for processing fluids used in the oilfields. The contract was terminated 
and Parkland is therefore continuing to pursue other economically viable uses for the refinery site. Parkland has used 
the tanks for storage in the past three years and has been upgrading the equipment for the railroad terminal and plans 
to use the tanks for storage and shipping product by rail. Therefore any decision to dismantle, remediate and sell the 
refinery site has been deferred indefinitely. The obligations relating to future environmental remediation, however, 
continue to exist.

Assuming Parkland continues operations at the refinery site, remediation for any potential environmental liabilities 
associated with a complete dismantling of the site would be delayed indefinitely. Parkland has estimated the 
discounted cost of remediation on the basis that operations continue and that remediation would be part of a multi-
year management plan. Remediation costs have been estimated using independent engineering studies conducted 
in December 2007. The total undiscounted estimated future cash flows, to be incurred over an extended period after 
operations cease, are approximately $13,800 (2009 – $13,800) net of salvage value of equipment and will be accreted. 
The costs are expected to be incurred between 2018 and 2027. The discount rate used to determine the present value 
of the future costs is 6.9% (2009 – 6.9%).

p.91

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

15. SHAREHOLDERS’ CAPITAL

a) unitholders’ Capital

Authorized capital of the Fund consisted of an unlimited number of Fund units and Class B and Class C Limited 
Partnership (“LP”) units.

Fund units represented an undivided interest in the Fund. Class B and Class C LP units represented a partnership 
interest in Parkland Holdings Limited Partnership and were exchangeable on a one-for-one basis into Fund units. Fund 
unitholders and Class B and Class C LP unitholders were entitled to vote at meetings of the Fund and were entitled to 
distributions from time to time as determined by the Board of Directors.

Parkland had no accumulated other comprehensive income at December 31, 2010 and December 31, 2009.

Unitholders’ Capital 

Class B Limited Partnership Units

Balance, beginning of the year

Allocation of retained earnings

Distribution to partners

Exchanged for Fund Units

Units cancelled under the Conversion

Balance, end of the year

Class C Limited Partnership Units

Balance, beginning of the year

Issued on capital acquisition, net of issue costs

Allocation of retained earnings

Distribution to partners

Exchanged for Fund Units

Units cancelled under the Conversion

Balance, end of the year

Fund Units

Balance, beginning of the year

Allocation of retained earnings

Issued on vesting of restricted units

Unit incentive compensation

Issued for cash, net of issue costs

Issued on capital acquisition, net of issue costs

Issued under distribution reinvestment plan

Issued under unit option plan

Distribution to unitholders

Exchange of Limited Partnership Units

Expired exchange units

 Number of
Units
(000’s)

 2,577 

 – 

 – 

 (19)

 (2,558)

– 

 5,309 

 1,240 

– 

– 

 (4,825)

 (1,724)

 – 

 42,308 

– 

 249 

 – 

– 

 1,036 

 256 

 189 

– 

 4,844 

– 

2010

Amount
($000’s)

 2,440 

 1,474 

 (3,223)

 (252)

 (439)

– 

 53,881 

 15,562 

 1,070 

 (2,395)

 (60,726)

 (7,392)

 Number of 
Units
(000’s)

2009

Amount
($000’s)

 2,885 

–

– 

 (308)

–

 2,577 

5,238 

 208 

– 

– 

 (137)

– 

3,153 

 2,730 

 (3,443)

– 

– 

 2,440 

 53,461 

 1,935 

 5,174 

 (6,689)

–

– 

– 

 5,309 

 53,881 

 128,749 

 27,650 

– 

 2,798 

– 

 11,288 

 2,897 

1,260 

 (59,819)

 60,978 

– 

 41,542 

– 

 136 

– 

 4 

 – 

 144 

 146 

– 

 445 

 (109)

– 

 134,942 

 40,700 

 – 

 2,950 

 35 

–

 1,332 

 942 

 (52,152)

–

–

– 

Units cancelled under the Conversion

 (48,882)

 (175,801)

Balance, end of the year

Total For Fund, Class B, Class C

p.92

– 

– 

– 

– 

 42,308 

 50,194 

 128,749 

 185,070 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

b) Shareholders’ Capital

Authorized capital of Parkland Fuel Corporation consists of an unlimited number of common shares and an unlimited 
number of preferred shares issuable in series.

(000’s)

Shares

Balance, beginning of the year

Common shares issued pursuant to the Conversion

Balance, end of the year

c) unit option plan

 Number of
Shares

2010

Amount

 Number of 
Shares

2009

Amount

 –

 53,164 

 53,164 

 – 

 183,632 

 183,632 

 – 

 – 

 – 

 –

 – 

–

Parkland had a Unit Option Plan under which Parkland may grant up to 3,600 unit options to directors, officers, 
employees and consultants. The maximum number of options is reduced by the number of units allocated to the 
Restricted Unit Plan. The unit options have a 10 year term and, with limited exceptions, vest proportionally over the first 
three anniversary dates following the grant.

Exercise prices for outstanding options at December 31, 2010 have the following ranges: 33 from $4.15 – $5.87,  
83 from $6.32 – $6.68 and 231 from $6.73 – $7.27. These issue prices represent the market value at the time of issue.  
The corresponding remaining contractual life for these options range from two to five years.

The Corporation accounts for its grants of options using the fair value based method of accounting for stock based 
compensation. The total cost to be reported in 2010 is $0 (2009 – $200) and is included in the marketing, general and 
administrative expenses. 

(000’s except per share/unit amounts)

Option units, beginning of the year

Exercised

Option units, end of the year

Exercisable options, end of the year

2010

2009

 Number of
Units

Average 
Exercise Price

 Number of 
Units

Average 
Exercise Price

 536 

$

 (189)

 347 

$ 

 347 

 $

6.62 

 6.30 

6.79 

6.79 

 682 

$

 (146)

 536 

 536 

$ 

$ 

6.58 

 6.45 

6.62 

6.62 

At the May 3, 2010 Annual and Special Meeting, Parkland received approval from unitholders to implement a new option 
plan for the Corporation starting in January 2011 (the “New Option Plan”). The issuance from treasury under the New 
Option Plan, together with any other compensation arrangement, shall not exceed 10% of the issued and outstanding 
common shares. The eligible participants are officers, employees or consultants of the Corporation. The exercise price 
shall be fixed by the Board of Directors at the time of grant; provided that the exercise price shall not be less than fair 
market value of the common shares. All units granted under the Unit Option Plan were transferred under the same 
terms and conditions to options for common shares under the Conversion.

p.93

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

d) restricted unit plan

Effective January 1, 2006, Parkland adopted a Restricted Unit Plan to complement the Unit Option Plan. Under the 
Restricted Unit Plan the units granted in 2006 vest over a five year period and the units granted in 2007, 2008, 
2009 and 2010 vest over a three year period. The units vestings are subject to entity performance criteria, including 
maintenance of monthly distributions for certain grants and vesting periods. 

(000’s)

Restricted units, beginning of the year

Granted

Issued on vesting

Cancelled

Restricted units, end of the year

2010

Weighted 
Average 
Unit Price

 Number of 
Units

2009

Weighted 
Average 
Unit Price

 Number of
Units

 685 

$

 311 

 (249)

 (77)

 670 

 $

8.28 

 12.86 

 9.67 

 9.94 

9.70 

 339 

$

 506 

 (136)

 (24)

 685 

 $

12.70 

 6.40 

 12.81 

 13.33 

8.28 

Parkland awards certain directors, officers, employees and consultants restricted units at no cost and expenses the 
restricted units uniformally over their vesting period. The fair value of the award is the past ten day average closing 
price prior to the date of grant. The total cost to be reported for the restricted units granted in 2010 is $3,566  
(2009 – $2,900). The total compensation cost that has been included in marketing, general and administrative expenses 
in 2010 is $2,798 (2009 – $2,950).

At the May 3, 2010 Annual and Special Meeting, Parkland received approval from unitholders to implement a new 
restricted share unit plan for the Corporation starting in January 2011 (the “New Restricted Share Unit Plan”). The 
issuance from treasury under the New Restricted Share Unit Plan, together with any other compensation arrangement, 
shall not exceed 10% of the issued and outstanding common shares. The new restricted units will vest over a 3 year  
period. The vesting of units is subject to performance conditions, including continued employment along with 
performance criteria. All units awarded under the Restricted Unit Plan were transferred under the same terms and 
conditions to common shares under the Conversion.

16. capital ManaGeMent

Parkland’s capital structure is comprised of Shareholders’ Equity plus long-term debt. Parkland’s objectives when 
managing its capital structure are to:

(i) 

  maintain financial flexibility so as to preserve the Corporation’s access to capital markets and its ability to meet its 
financial obligations; and

(ii)  finance internally generated growth as well as potential acquisitions.

Parkland monitors its capital structure and financing requirements using non-GAAP financial metrics consisting of 
Net Debt to Capitalization and Net Debt to earnings before interest, taxes, depreciation and amortization (“EBITDA”). 
The metrics are used to monitor and guide the Corporation’s overall debt position as a measure of Parkland’s overall 
financial strength and flexibility of capital structure.

Parkland currently targets a Net Debt to Capitalization ratio of below 50% on a long term basis. This target may be 
periodically exceeded if strategic acquisitions are available. Parkland exceeded this ratio primarily as a result of the 
January 2010 acquisition of Bluewave Energy. At year end, the Net Debt to Capitalization ratio was 69% (December 31, 
2009 – 40%), calculated as follows:

p.94

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

($000’s)

Long-term debt and convertible debentures, including current portion

Cash and cash equivalents

Net Debt

Shareholders’ Equity

Capitalization

Net Debt to Capitalization

December 31, 
2010

December 31, 
2009

 454,865 

 (18,523)

 436,342 

 191,996 

 628,338 

 142,796

 (17,612)

 125,184 

 190,758 

 315,942 

% 

69 % 

40

Parkland currently targets a Net Debt to EBITDA ratio of less than 4.0 times (3.5 times – December 31, 2009). This 
target may be periodically exceeded if strategic acquisitions are available. Parkland exceeded this ratio primarily as 
a result of the acquisition of Bluewave Energy. EBITDA from acquisitions is not included for periods prior to acquisition 
in the following trailing twelve-month EBITDA calculation. At December 31, 2010, the Net Debt to EBITDA ratio was  
4.22 times (December 31, 2009 – 1.38 times) calculated on a trailing twelve-month basis as follows:

($000’s)

Net Debt

Net earnings

Add

Interest on long-term debt

Income tax expense

Refinery remediation

Accretion expense on asset retirement obligations

Interest and accretion on convertible debentures

Gain on disposal of property, plant and equipment

Amortization

EBITDA

Net Debt to EBITDA

December 31, 
2010

December 31, 
2009

 436,342 

 30,194 

 18,817 

 (13,894)

 300 

 52 

 8,479 

 (3,119)

 62,593 

 103,422 

 4.22 

 125,184 

 48,604 

 5,119 

 (1,135)

 420 

 184 

 633 

 (863)

 37,878 

 90,840 

 1.38 

The Corporation manages its capital structure and makes adjustments according to market conditions to maintain 
flexibility while achieving objectives stated above. To manage the capital structure, Parkland may adjust capital 
spending, adjust distributions paid to Shareholders/Unitholders, issue new equity, issue new debt or repay existing debt.

p.95

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

17. acquiSition of iSland petroleuM ltd.

On December 30, 2010 Parkland acquired Island Petroleum Ltd., a company specializing in distribution of heating oil 
based in Prince Edward Island. The transaction was accounted for using the purchase method with the allocation of the 
purchase price as follows:

($000’s)

Estimated fair value of net assets acquired:

Intangible asset – customer relationships

Intangible asset – non-compete agreement

Goodwill

Property, plant and equipment

Working capital

Consideration:

Deferred Payment included in accounts payable and accrued liabilities

Fund units

Acquisition costs

Non cash consideration:

Deferred Payment included in accounts payable and accrued liabilities

Fund units

 12,139 

 537 

 2,749 

 4,100 

 4,423 

 23,948

 12,111 

 11,287 

 550 

 23,948

 (12,661)

 (11,287)

–

Parkland issued 1,036 Fund units valued at $10.84 per unit. The units were valued using the 10 day weighted average 
closing price based on the 10 days before the announcement date of the acquisition. 

On January 14, 2011 the Company sold property, plant and equipment and working capital to a former equity holder of 
Island Petroleum Ltd. for the $1,900 value assigned in the December 30, 2010 acquisition agreement.

18. Shell alliance diStriButor aGreeMent SiGned

On September 30, 2010 Parkland acquired from Shell Canada Products and Pennzoil-Quaker State Canada Inc. the right 
to sell lubricants and car care products branded with Shell or Pennzoil-Quaker State trademarks to a specific list of 
customer accounts. The allocation of the purchase price is as follows. 

($000’s)

Estimated fair value of net assets acquired:

Intangible asset – customer relationships

Consideration:

Cash paid to vendor

p.96

2,000

 2,000

2,000

2,000

 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

19. acquiSition of BlueWave enerGY

On January 31, 2010 Parkland acquired the fuel distribution business of Bluewave Energy Limited Partnership, a 
business specializing in home heating oil, commercial and industrial fuels, lubricants and related products. Bluewave 
Energy is based in Dartmouth Nova Scotia with commercial offices in Ontario, Alberta and British Columbia. The 
transaction was effective February 1, 2010 and was accounted for using the purchase method with the allocation of the 
purchase price as follows:

($000’s)

Estimated fair value of net assets acquired:

Intangible asset – customer relationships

Intangible asset – tradenames

Intangible asset – non compete agreement

Goodwill

Property, plant and equipment

Other long term receivable

Future tax asset

Working capital

Consideration:

Liabilities assumed

Cash paid to vendor

Class C Limited Partnership Units

Acquisition costs

Non cash consideration:

Liabilities assumed

Class C Limited Partnership units issued

 83,700 

 1,400 

 600 

 62,907 

 25,753 

 448 

 5,157 

 52,029 

 231,994

 8,708 

 205,186 

 15,562 

 2,538 

 231,994

 (8,708)

 (15,562)

207,724

Parkland issued 1,240 Class C Limited Partnership units valued at $12.55 per unit. The units were valued using the 
10 day weighted average closing price based on the 5 days before and 5 days after the announcement date of the 
acquisition. Goodwill and intangible assets have a tax basis of $123,378.

p.97

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

20. acquiSition of eaGle Marine ltd.

On December 1, 2009 Parkland acquired the fuel marketing business of Eagle Marine Ltd. The transaction was 
accounted for using the purchase method with the allocation of the purchase price as follows: 

($000’s)

Estimated fair value of net assets acquired:

Intangible asset – customer relationships

Goodwill

Property, plant and equipment

Future income tax liability

Working capital

Consideration:

Cash paid to vendor

Acquisition costs

 297 

 400 

 2,100 

 (300)

 322 

 2,819

 2,792 

 27 

2,819

21. acquiSition of fuel MarketinG BuSineSS of anMart fuelS

On July 8, 2009 Parkland acquired the fuel marketing business of Anmart Fuels. The transaction was effective May 31, 
2009 and was accounted for using the purchase method with the allocation of the purchase price as follows:

($000’s)

Estimated fair value of net assets acquired:

Intangible asset – customer relationships

Intangible asset – non compete agreement

Goodwill

Property, plant and equipment

Working capital

Consideration:

Cash paid to vendor

Acquisition costs

p.98

 450 

 25 

 188

 1,952 

 2,197 

4,812

 4,700 

 112 

 4,812

 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

22. acquiSition of fuel di StriBution BuSineSS of coluMBia fuelS ltd.

On June 15, 2009 Parkland acquired the fuel distribution business of Columbia Fuels Ltd., a company specializing in 
home heating oil, bulk petroleum and bio fuels based in Victoria, British Columbia. The transaction was effective June 1, 
2009 and was accounted for using the purchase method with the allocation of the purchase price as follows:

($000’s)

Estimated fair value of net assets acquired:

Intangible asset – customer relationships

Intangible asset – non compete agreement

Goodwill

Property, plant and equipment

Future tax Liability

Working capital

Consideration:

Cash paid to vendor

Capital lease liabilities assumed

Loan paid out

Class C Limited Partnership Units

Acquisition costs

Non cash consideration:

Capital lease liabilities assumed

Class C Limited Partnership units issued

 4,100 

 200 

 14,181 

 12,265 

 (1,100)

 7,613 

 37,259

 21,721 

 1,841 

 10,347 

 1,935 

 1,415 

 37,259

 (1,841)

 (1,935)

 33,483

Parkland issued 208 Class C Limited Partnership units valued at $9.30 per unit. The units were valued using the 10 day 
weighted average closing price based on the 5 days before and 5 days after the announcement date of the acquisition. 
Goodwill and Intangible Assets have a tax basis of $4,814. 

p.99

 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

23. acquiSition of iMperial oil cuStoMer voluMe

On January 15, 2009 Parkland acquired the fuel supply and marketing business for 40 stations from Imperial Oil 
Limited. The transaction was effective October 15, 2008 and was accounted for using the purchase method with the 
allocation of the purchase price as follows:

($000’s)

Estimated fair value of net assets acquired:

Intangible assets

Consideration:

Cash paid to vendor

24. incoMe taXeS

 7,200 

7,200

 7,200 

 7,200

Immediately prior to giving effect to the Conversion on December 31, 2010, the Fund itself was not subject to income 
tax provided it distributed all of its taxable income to unitholders. For taxation purposes the Fund was considered 
a specified investment flow-through (“SIFT”) entity and was to become subject to tax commencing January 1, 2011. 
For accounting purposes, the Fund computed future income tax based on temporary differences that were expected 
to reverse after 2010, at the tax rate expected to apply for those periods. Realization of future income tax assets is 
dependent on generating sufficient taxable income during the period in which the temporary differences are deductible. 
Although realization is not assured, management believes it is more likely than not that all future income tax assets 
will be realized based on reversals of temporary timing differences, projections of operating results and tax planning 
strategies available to Parkland Fuel Corporation and its subsidiaries. Effective December 31, 2010, after giving effect to 
the Conversion, Parkland became subject to tax on taxable income earned from that date forward.

Income tax expense varies from the amounts that would be computed by applying the Canadian Federal and Provincial 
income tax rates to earnings before provision for income taxes as shown in the following table:

($000’s)

December 31, 
2010

Year ended

December 31, 
2009

%

%

Provision for income taxes at statutory rates

 4,836 

 29.67 

 14,084 

 29.67 

Add (deduct) the tax effect of :

Income earned in limited partnership

Effect of taxation of Trusts in 2011

Intangible assets recorded with carrying value in excess 
of tax

Rate differential and other items

 (19,415)

 (119.11)

 (18,479)

– 

 –

 (730)

 (3,694)

 4,379 

 (13,894)

 (22.66)

 26.86 

 (85.24)

 1,684 

 2,306 

 (1,135)

 (38.93)

 (1.53)

 3.53 

 4.86 

 (2.40)

p.100

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

The future income tax assets and liabilities are composed of:

($000’s)

Future income tax assets

Capital assets tax values in excess of carrying values

Refinery remediation

Capital assets carrying value less than tax values on purchase of Bluewave

Future income tax liabilities

Intangible assets carrying value less than tax value

Capital assets carrying value in excess of tax values

Effect of taxation of Trusts in 2011

Effect of fuel inventory market valuation adjustment

December 31, 
2010

December 31, 
2009

 3,766 

 1,728 

 5,157 

 10,651 

–

 –

–

– 

–

 1,988 

 1,632 

– 

 3,620 

 1,686 

 1,370 

 7,078 

 1,886 

 12,020 

25. coMMitMentS

Parkland has contracted obligations under various debt agreements as well as under operating leases for land, building 
and equipment. Minimum operating lease payments under the existing terms for each of the five succeeding years are 
as follows:

($000’s)

2011

2012

2013

2014

2015

Thereafter

7,088

6,089

5,358

3,952

3,566

15,615

The Corporation has purchase commitments under its fuel supply contracts that require the purchase of approximately 
2 billion litres of fuel products at variable costs over the next year. The Corporation also has purchase commitments 
that require the purchase of $1,000 of ammonia in the next year.

26. financial inStruMentS and riSk ManaGeMent

fair values

The fair value of cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities and distributions 
declared and payable are equal to their carrying values due to their short term maturities. The fair value and carrying 
value of the extendible facility is equal as the interest rate fluctuates with the prime lending rate. The fair values in the 
following table are estimated using discounted cash flow analysis based upon incremental borrowing rates for similar 
borrowing arrangements.The carrying values and fair values of the remaining financial instruments are as follows:

p.101

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

($000’s)

Bank loans and Mortgage Payable

Capital lease obligations

Other long-term liabilities

Other long-term assets

Convertible debentures

december 31, 2010

december 31, 2009

 Carrying 
Value 

Fair 
Value

 Carrying 
Value 

 299 

 5,052 

 3,562 

 3,872 

 300 

 5,679 

 3,570 

 3,319 

 128,962

 136,000 

 389 

 3,076 

– 

 2,927 

 87,827 

Fair 
Value

 390 

 3,880 

–

 2,977 

 92,218 

Parkland has evaluated the financial instruments’ fair values in accordance with CICA Handbook sections 3855 and 
3862. Parkland has concluded that cash and cash equivalents are level 2 as defined in Handbook section 3862. 
Parkland has concluded that accounts receivable, accounts payable and accrued liabilities and distributions declared 
and payable are level 3 as defined in Handbook section 3862. 

fair value Measurement using level 3 inputs

($000’s)

Balance as at December 31, 2009

Bluewave acquisition

Island Petroleum acquisition

Deferred Payment on Island Petroleum acquisition included in accrued 
liabilities

Operating activity during the period

Balance as at December 31, 2010

Accounts
 Receivable 

Accounts  
Payable

Distributions 
Declared and 
Payable

 114,763 

 82,961 

 6,457 

–

 80,289 

 284,470 

 106,047 

 39,639 

 3,715 

 12,661 

 6,716 

 168,778 

 5,205 

–

–

– 

 417 

 5,622 

Parkland does not have a significant credit exposure to any individual customer. Parkland reviews each new customer’s 
credit history before extending credit and conducts regular reviews of its existing customers’ credit performance. 

Aging analysis

december 31, 2010 

($000’s)

Accounts Receivable

Accounts Payable

december 31, 2009 

($000’s)

Accounts Receivable

Accounts Payable

p.102

Current or 
within terms 

31 - 60 Days

61 - 90 Days Over 90 Days

Total

 252,466 

 160,605 

 8,045 

 3,000 

 4,250 

 2,573 

 19,709 

 2,600 

 284,470 

 168,778 

Current or 
within terms 

31 - 60 Days

61 - 90 Days Over 90 Days

Total

 103,323 

 105,541 

 3,143 

 216 

 1,313 

 32 

 6,984 

 258 

 114,763 

 106,047 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
parkland fuel corporation 2010 annual report

credit and Market risk

A substantial portion of Parkland’s accounts receivable balance is with customers in the oil and gas, mining and forestry 
industries and is subject to normal industry credit risks. The credit risk is minimized by Parkland’s broad customer 
and geographic base. In light of the current market conditions, Parkland’s credit department has been expanded and 
policies strengthened to control the credit granting process. The Corporation manages its exposure to credit risk 
through rigorous credit granting procedures, typically short payment terms and security interests where applicable. 
The Corporation attempts to closely monitor financial conditions of its customers and the industries in which they 
operate. Parkland performs ongoing credit evaluations of its customers and outstanding debts are regularly monitored. 
At December 31, 2010, the provision for impairment of credit losses was $8,253 (December 31, 2009 – $3,600).

Parkland is exposed to market risk from changes in the Canadian prime interest rate which can impact its borrowing 
costs. A 1% change to interest rates would have caused an increase or decrease to earnings of $3,210 (2009 – $500) for 
the year ended December 31, 2010.

The Corporation purchases certain products in US dollars and sells such products to its customers typically in Canadian 
dollars. As a result, fluctuations in the value of the Canadian dollar to the US dollar can result in foreign exchange  
gains and losses. At the end of 2010 Parkland had US dollar accounts payable totalling $US 1,100 and US dollar cash of 
$US 322 and as a result the Corporation would not be exposed to a significant foreign exchange loss.

Liquidity Risk

Liquidity risk is the risk that the Corporation will encounter difficulties in meeting its short term financial obligations. 
The Corporation’s liquidities are provided mainly by cash flows from operating activities and borrowings available 
under its extendible credit facility. In managing liquidity risk, Parkland has access to various credit products at 
competitive rates. As at December 31, 2010, Parkland had available unused credit facilities in the amount of $40,400 
(2009 – $166,900). The Corporation believes it has sufficient funding through the use of its facility to meet foreseeable 
borrowing requirements.

27. net chanGeS in non-caSh WorkinG capital

($000’s)

Accounts receivable

Inventories

Prepaid expenses and other

Income taxes recoverable

Accounts payable and accrued liabilities

Income taxes payable

Deferred revenue

Total for operating activities 

Distributions declared and payable

Total for financing activities 

Other cash flow information

Cash taxes paid

Cash interest paid

December 31, 
2010

Year ended

December 31, 
2009

 (80,758)

 (391)

 (2,011)

 (12)

 7,580 

 (5)

 (671)

 (76,268)

 417 

 417 

– 

 25,145 

 11,213 

 (14,150)

 (1,116)

 (458)

 26,770 

 – 

 1,850 

24,109 

 (90)

 (90)

– 

 5,119 

p.103

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

28. SeGMented inforMation

Parkland’s operations have been predominantly in fuel marketing and convenience store sales. With acquisitions in the 
past three years Parkland has expanded it’s sales of propane, fertilizer, lubricants, home heating oil, other agricultural 
inputs and industrial products and services. 

Fuel Marketing includes sales of gasoline, diesel, heating oil, propane fuel and variable rents derived from service 
station sites. Convenience Store Merchandise continues to include the operations of the Corporation owned and 
operated convenience stores that are integrated into fuel marketing sites and bear common operating costs. 
Commercial includes sales of fertilizer, lubes, other agricultural inputs and industrial products and services. 

Due to the amount of common operating and property costs it is not practical to report these segments below their 
respective gross profits. The segregation of capital expenditures and total assets is not practical as the reportable 
segments represent product sales that are generated from common locations.

Year ended december 31,

($000’s)

2010

Net sales and  
operating revenue

Cost of sales

Gross profit

2009

Net sales and  
operating revenue

Cost of sales

Gross profit

Fuel Marketing

Gas and 
Diesel

Heating 
Oil

Propane

Fuel 
Marketing 
Total

Store Commercial

Other

Total

2,484,534 

 144,574 

 64,212 

 2,693,320 

 24,300 

 156,100 

39,700  2,913,420 

 2,292,953 

 113,945 

 44,211 

 2,451,109 

 18,100 

 105,800 

– 

 2,575,009 

 191,581 

 30,629 

 20,001 

 242,211 

 6,200 

 50,300 

39,700

 338,411 

 1,774,569 

 15,200 

 63,000 

 1,852,769 

 48,693 

 93,154 

25,400  2,020,016 

 1,619,091 

 10,900 

 40,400 

 1,670,391 

 36,042 

 64,458 

– 

 1,770,891 

 155,478 

 4,300 

 22,600 

 182,378 

 12,651 

 28,696 

25,400

 249,125 

29. related partY tranSactionS

Parkland receives legal services from Bennett Jones LLP where a director of the Corporation is a partner. The fees paid 
during 2010 amounted to $1,820 (2009 – $1,100) including $514 (2009 – $300) in amounts payable at year end. The 
increase in fees paid includes amounts for acquisitions and preparation for trust conversion.

These transactions are in the normal course of operations and are measured at the exchange amount, which is the 
amount of consideration established and agreed to by the related parties. The exchange amounts represent normal 
commercial terms. 

30. coMparative fiGureS

Certain comparative figures have been reclassified to comply with the presentation adopted in the current period.

p.104

 
 
 
 
 
 
 
 
 
 
 
 
SUPPLEMENTARY INFORMATION

parkland fuel corporation 2010 annual report

Volume (millions of litres)

Retail fuels

Sales to dealer

Sales to consumer

Retail fuels sub-total

Commercial fuels

Gasoline and diesel

Heating oil

Propane

Commercial fuels sub-total

Supply & Wholesale

Intersegment sales

Total fuel volume

Net sales and operating revenue (millions of Canadian dollars)

Retail fuels

Sales to dealer

Sales to consumer

Retail fuels sub-total

Commercial fuels

Gasoline and diesel

Heating oil

Propane

Commercial fuels sub-total

Supply & Wholesale

Fuel sales

Convenience store merchandise sales

Commercial non-fuel sales

Other revenue(1)

Total gross sales and operating revenue

Intersegment sales

Total net sales and operating revenue

three months ended  

Year ended

December 31, 
2010 

December 31, 
2009

December 31, 
2010 

December 31, 
2009

 232 

 143 

 375 

 340 

 69 

 40 

 449 

 165 

 (9)

 980 

 185.8 

 117.8 

 303.6 

 258.7 

 59.4 

 20.6 

 338.7 

 129.0 

 771.3 

 5.2 

 51.3 

 9.6 

 837.4 

 (6.6)

 830.8 

 223 

 137 

 360 

 132 

 12 

 41 

 185 

 230 

 (47)

 728 

 168.0 

 109.3 

 277.3 

 102.7 

 11.7 

 20.6 

 135.0 

 127.6 

539.9 

 8.6 

 22.1 

 6.6 

 577.2 

 (34.8)

 542.4 

 908 

 562 

 1,470 

 1,158 

 180 

 120 

 1,458 

 682 

 (110)

 3,500 

 697.1 

 449.7 

 1,146.8 

 884.8 

 144.6 

 64.2 

 1,093.6 

 534.7 

 2,775.1 

 24.3 

 156.1 

 39.7 

 2,995.2 

 (81.8)

 897 

 545 

 1,442 

 488 

 17 

 135 

 640 

 817 

 (157)

2,742 

 640.3 

 415.3 

 1,055.6 

 352.8 

 15.2 

 63.0 

 431.0

 476.7 

 1,963.3 

 48.7 

 93.2 

 25.4 

2,130.6 

 (110.6)

 2,913.4 

 2,020.0 

p.105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
SUPPLEMENTARY INFORMATION

Gross profit 

Less: Convenience store merchandise gross profit

Commercial non-fuel sales gross profit

Other revenue gross profit(1)

Fuel gross profit

Cents per litre

Fuel gross profit (millions of Canadian dollars)

Retail fuels

Sales to dealer

Sales to consumer

Retail fuels sub-total

Commercial fuels

Gasoline and diesel

Heating oil

Propane

Commercial fuels sub-total

Supply & Wholesale(2)

Fuel inventory market valuation adjustment

Fuel gross profit

three months ended  

Year ended 

December 31, 
2010 

December 31, 
2009

December 31, 
2010 

December 31, 
2009

 101.5 

 1.3 

 18.6 

 9.6 

 72.0 

 7.34 

 10.9 

 13.3 

 24.2 

 22.1 

 11.9 

 6.8 

 40.8 

 6.0 

 1.0 

 72.0 

 56.5 

 338.4 

 2.2 

 8.3 

 6.6 

 39.4 

 5.41 

 10.0 

 14.2 

 24.2 

 6.6 

 3.3 

 6.7 

 16.6 

 (2.6)

 1.2 

39.4 

 6.2 

 50.3 

 39.7 

 242.2 

 6.92 

 40.7 

 57.8 

 98.5 

 71.8 

 30.6 

 20.0 

 122.4 

 18.8 

 2.5 

 242.2

 249.1 

 12.7

 28.7 

 25.4 

 182.3

 6.66 

 39.0 

 62.2 

 101.2

 22.4 

 4.3 

 22.6 

 49.3 

 23.9 

 7.9 

 182.3 

(1) This category includes variable rents, delivery charges to customers, lottery, vendor rebates and other.
(2) Included in this category is Parkland’s share of refinery margin and modest profits from wholesale sales. 

p.106

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
corporate information

Parkland Fuel Corporation Head Office
Suite 236, Riverside Office Plaza  
4919 – 59th Street  
Red Deer, Alberta T4N 6C9  
Tel: (403) 357-6400  
Fax: (403) 352-0042 
Email: corpinfo@parkland.ca  
Website: www.parkland.ca

annual and Special Meeting
Thursday, May 12, 2011  
9:00 a.m. (Mountain Time) 
Capri Hotel & Conference Centre 
Tuscany Room  
3310 – 50th Avenue 
Red Deer, Alberta T4N 3X9

Banker 
HSBC Bank Canada  
108, 4909 – 49th Street  
Red Deer, Alberta T4N 1V1

auditors 
pricewaterhouseCoopers llp  
3100, 111 – 5th Avenue SW  
Calgary, Alberta T2P 5L3

legal Counsel 
Bennett Jones llp  
4500, Bankers Hall East  
855 – 2nd Avenue SW  
Calgary, Alberta T2P 4K7 

Stock exchange listing
Parkland Fuel Corporation common shares  
and debentures are listed on the  
Toronto Stock Exchange under the  
following symbols: 
Common Shares: pkI 
Debenture Series 1: pkI.DB 
Debenture Series 2: pkI.DB.a

registrar and transfer agent 
Valiant trust Company  
310, 606 – 4th Street SW  
Calgary, Alberta T2P 1T1

Directors 
John F. Bechtold  
robert G. Brawn  
Michael W. Chorlton  
Jim Dinning  
alain Ferland  
Jim pantelidis 
ron rogers 
David a. Spencer

Officers
Mike Chorlton 
Chief Executive Officer

Bob espey 
President and Chief Operating Officer

ken Grondin 
Senior Vice President and  
Chief Financial Officer

Bob Fink 
General Counsel and Corporate Secretary

andrew Cruickshank 
Vice President, Finance 

Bob Espey will be appointed to Chief  
Executive Officer of Parkland Fuel  
Corporation upon the retirement of  
Mike Chorlton as Chief Executive Officer

Wholly owned Subsidiaries of  
parkland Fuel Corporation
parkland Industries ltd. 
1472490 alberta ltd. 
united petroleum products Inc. 
Columbia Fuels ltd. 
Parkland Refining Ltd. 
neufeld petroleum & propane ltd. 
Bluewave energy ltd.

annual report Design 
tMX equicom

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Suite 236, Riverside Office Plaza 
4919 – 59th Street 
Red Deer, Alberta T4N 6C9 
www.parkland.ca