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PC Connection Inc.

pccc · NASDAQ Communication Services
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Ticker pccc
Exchange NASDAQ
Sector Communication Services
Industry Specialty Retail
Employees 1001-5000
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FY2009 Annual Report · PC Connection Inc.
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20 09  AN N UAL  R E PO RT

Dear Fellow Shareholders,

In 2009, PC Connection, Inc. took steps to strengthen our  
business with the right investments at the right time. The difficult 
economic conditions of the year tested the vision of the Company 
as we identified areas to make strategic improvements to our 
operations and increase the reach and depth of our capabilities  
as an end-to-end IT solutions provider. Our goals for 2009 were  
to grow diverse customer markets, increase sales productivity,  
and provide high value and expert guidance. We set about 
accomplishing these goals by investing in talent, enhancing 
our websites, and transforming business processes to optimize 
operational efficiency and enable higher levels of customer service. 
As the clouds of the downturn begin to part, we anticipate we will 
recover ground from the shortfalls of the past year’s challenging 
economic environment.

Even in light of the reduced demand for technology products  
in 2009, PC Connection generated consolidated net sales of  
$1.57 billion, down just 10% from 2008. Despite lower profitability, 
due in part to increased pricing pressures and lower margins, the 
Company’s balance sheet remains healthy. We ended the year 
with a cash balance of $46.3 million and continue to have no 
outstanding bank debt. In 2009, we saw an increase in average 
order size on a consolidated basis, as well as record-high levels of 
sales to first-time buyers in our enterprise and government entities. 
Although we ended the year encouraged by PC Connection’s 
resilience, we remain focused on staying true to our long-term  
goals and strategies while gaining market share and outperforming 
the competitive landscape.

Part of our investment plan was to devote further resources to 
ProConnection, our professional services group. Our goal was  
to integrate more closely with our customers, providing deeper 
insight into their IT lifecycle and enabling us to better serve  
their needs. We focused on five solutions offerings: Server 
Optimization, Storage Optimization, Network Optimization, 
Lifecycle Management, and Software Services, and created 
specialized solutions to solve complex problems with greater 
effectiveness. We also increased our technical and engineering 
resources internally and in the field, allowing on-site Business 
Development Managers, Technical Support Specialists, and 
ProConnection Engineers to work together to design, build,  
and implement the seamless solutions today’s customers require.

To complement our five solutions offerings, PC Connection 
expanded its technology assessment services. Our extensive 
portfolio helps customers pinpoint opportunities to achieve  
higher performance, increase efficiency, and improve return on 
investment through targeted upgrades and smarter usage policies. 

In order to more fully meet the needs of our clients, PC Connection 
created a Customer Briefing Center in February of 2009 at our 
corporate headquarters in Merrimack, NH.  Here we are able to 
showcase the latest technologies available—from virtualization  

to advanced power and cooling installations. Attendees experience 
solutions in a real-world setting and learn firsthand during interactive 
sessions how to apply the benefits of those products to their own 
environment. This ability to provide customized demonstrations 
gives PC Connection an advantage in the marketplace, helping 
us keep pace with the latest technology developments and guide 
customers from project concept to completion. 

Recognizing the opportunity to tap into our loyal base of consumer 
and home office customers, early in 2010 we launched a new sales 
company, PC Connection Express, Inc. PC Connection Express 
focuses on meeting the specialized needs of the consumer and 
small office/home office market. PC Connection Sales Corporation, 
our original core company, continues to serve the small- and 
medium-sized business marketplace. Through our GovConnection 
subsidiary, we target each of the four distinct market sectors within 
the public sector segment—federal government, higher educational 
institutions, K–12, and state and local governments. MoreDirect 
serves the large enterprise market through its Internet-based  
supply-chain system, which provides corporate buyers with 
comparative pricing from multiple suppliers. 

In 2009, PC Connection, Inc. appeared for the ninth consecutive 
year on the Fortune 1000, highlighting the Company’s success 
and dedication to excellence. We also again earned inclusion on 
the VARBusiness 500 and InformationWeek Top 500 lists. Our 
GovConnection subsidiary was awarded a Microsoft Federal 
General Services Administration (GSA) Large Account Reseller 
(LAR) authorization, granting us the ability to provide the full 
portfolio of Microsoft products and solutions to federal government 
IT and purchasing professionals. GovConnection again earned a 
GSA Exceptional rating in 2009, the highest rating possible. 

As we move into 2010, we continue to watch the clearing skies  
with guarded optimism. We will pursue our long-term strategies  
for growth, and strive to take advantage of emerging opportunities 
in the marketplace. With this focus, we believe PC Connection is 
well-positioned to enhance long-term shareholder value, meet the 
evolving needs of our customers, and build upon our reputation  
as one of the leading IT providers in the industry. 

In closing, we would like to express our appreciation to all who 
have helped make PC Connection the success it is today—our 
shareholders, customers, coworkers, and industry partners.  
Thank you for your support.

Sincerely,

Patricia Gallup
Chairman & Chief Executive Officer 
PC Connection, Inc.

 
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D. C. 20549

FORM 10-K

(Mark One)
Í ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2009

‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES

OR

EXCHANGE ACT OF 1934
For the transition period from

to

.

Commission File Number 0-23827

PC CONNECTION, INC.

(Exact name of registrant as specified in its charter)

Delaware
(State or other jurisdiction of
incorporation or organization)
730 Milford Road
Merrimack, New Hampshire
(Address of principal executive offices)

02-0513618
(I.R.S. Employer Identification No.)

03054
(Zip Code)

Registrant’s telephone number, including area code (603) 683-2000
Securities registered pursuant to Section 12(b) of the Act:

Title of each class

Common Stock, $.01 par value

Name of each exchange on which registered

Nasdaq Global Select Market

Securities registered pursuant to Section 12(g) of the Act:
None
(Title of Class)

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.

YES ‘ NO Í

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.

YES ‘ NO Í
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and
(2) has been subject to such filing requirements for the past 90 days.

YES Í NO ‘

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the
preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

YES ‘ NO ‘
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not

be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of
this Form 10-K or any amendment to this Form 10-K. ‘

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller
reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the
Exchange Act. (Check one):
Large accelerated filer ‘

Non-accelerated filer ‘
(Do not check if a smaller reporting company)
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).

Accelerated filer ‘

Smaller reporting company Í

YES ‘ NO Í

The aggregate market value of the registrant’s voting shares of common stock held by non-affiliates of the registrant on June 30, 2009,

based on $5.25 per share, the last reported sale price on the Nasdaq Global Select Market on that date, was $49,873,420.

The number of shares outstanding of each of the registrant’s classes of common stock, as of March 5, 2010:
Number of Shares

Class

Common Stock, $.01 par value

27,147,634

The following documents are incorporated by reference into the Annual Report on Form 10-K: Portions of the registrant’s definitive

Proxy Statement for its 2010 Annual Meeting of Stockholders are incorporated by reference into Part III of this Report.

TABLE OF CONTENTS

ITEM 1.
ITEM 1A.
ITEM 1B.
ITEM 2.
ITEM 3.

PART I
Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Risk Factors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Unresolved Staff Comments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Properties . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Legal Proceedings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART II

ITEM 5.

Market for the Registrant’s Common Equity, Related Stockholder Matters, and Issuer

ITEM 6.
ITEM 7.

ITEM 7A.
ITEM 8.
ITEM 9.

ITEM 9A.
ITEM 9B.

ITEM 10.
ITEM 11.
ITEM 12.

ITEM 13.
ITEM 14.

Purchases of Equity Securities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selected Financial Data . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Management’s Discussion and Analysis of Financial Condition and Results of

Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Quantitative and Qualitative Disclosure About Market Risk . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Financial Statements and Supplementary Data . . . . . . . . . . . . . . . . . . . . . . . . .
Changes in and Disagreements with Accountants on Accounting and Financial

Disclosure . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Controls and Procedures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART III

Directors, Executive Officers, and Corporate Governance . . . . . . . . . . . . . . . . . . . . . . . . . . .
Executive Compensation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Security Ownership of Certain Beneficial Owners and Management and Related

Stockholder Matters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Certain Relationships and Related Transactions, and Director Independence . . . . . . . . . . . .
Principal Accountant Fees and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

PART IV

ITEM 15.
Exhibits and Financial Statement Schedules . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SIGNATURES . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

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Item 1.

Business

GENERAL

PART I

We are a leading direct marketer of a wide range of information technology, or IT, solutions. We help

companies design, enable, manage, and service their IT environments. We provide products and services,
including computer systems, software and peripheral equipment, networking communications, and other products
and accessories that we purchase from manufacturers, distributors, and other suppliers. We also offer a growing
range of installation, configuration, repair, and other services performed by our personnel and third-party
providers. We operate through three primary business segments: (1) consumers and small- to medium-sized
businesses, or SMBs, through our PC Connection Sales and PC Connection Express subsidiaries, (2) large
enterprise customers, or Large Account, through our MoreDirect subsidiary, and (3) federal, state, and local
government and educational institutions, or Public Sector, through our GovConnection subsidiary. Our principal
customers are SMBs (comprised of 20 to 1,000 employees), medium-to-large corporate accounts, and
government and educational institutions. We generate sales through (i) outbound telemarketing and field sales
contacts by sales representatives focused on the business, education, and government markets, (ii) our websites,
and (iii) inbound calls from customers responding to our catalogs and other advertising media. We offer a broad
selection of more than 180,000 products targeted for business use at competitive prices, including products from
Acer, Apple, Cisco Systems, Hewlett-Packard, IBM, Lenovo, Microsoft, Sony, Symantec, and Toshiba. Our most
frequently ordered products are carried in inventory and are typically shipped to customers the same day the
order is received.

Since our founding in 1982, we have consistently served our customers’ needs by providing innovative,

reliable, and timely service and technical support, and by offering an extensive assortment of branded products
through knowledgeable, well-trained sales and support teams. Our strategy’s effectiveness is reflected in the
recognition we have received, including being named to the Fortune 1000 and the VARBusiness 500 for each of
the last nine years. In 2008, we were awarded first place by InformationWeek in the Supply Chain Innovation
and Retail Industry categories and were ranked #8 overall among the nation’s most innovative companies by
InformationWeek.

We believe that our consistent customer focus has also resulted in strong brand name recognition and a
broad and loyal customer base. Approximately 92% of our net sales in the year ended December 31, 2009 were
made to customers who had previously purchased products from us. We believe we also have strong relationships
with vendors, resulting in favorable product allocations and marketing assistance.

Our marketing efforts are targeted at SMBs, government and educational institutions, and medium-to-large

corporate accounts. As of December 31, 2009, we employed 589 sales representatives, including 55 new sales
representatives with less than 12 months of outbound telemarketing experience with us. Sales representatives are
responsible for managing corporate and public sector accounts and focus on outbound sales calls to prospective
customers. These sales representatives are supported by a growing group of technical sales specialists, or TSSs,
who provide technical support for more complex sales opportunities. We believe that increasing our sales
representatives’ productivity is important to our future success, and we have increased our investments in this
area accordingly.

We market our products and services through our websites: www.pcconnection.com,

www.macconnection.com, www.pcconnectionexpress.com, www.moredirect.com, and www.govconnection.com.
Our websites provide customers and prospective customers with product information and enable customers to
place electronic orders for products. For the fiscal year 2009, Internet sales processed directly online were
$468.6 million, or 29.9% of net sales, compared to $515.7 million, or 29.4% of net sales in 2008.

We also publish several catalogs, including PC Connection®, focusing on PCs and compatible products, and

MacConnection®, focusing on Apple personal computers and compatible products. We also issue, from time to

1

time, specialty catalogs, including GovConnection catalogs directed to government and educational institutions.
With concise product descriptions, relevant technical information, and illustrations, along with toll-free telephone
numbers for ordering, our catalogs are recognized as a leading source for personal computer hardware, software,
and other related products. We distributed approximately 11 million catalogs in 2009.

Additional financial information regarding our business segments and geographic data about our customers

and assets is contained in Management’s Discussion and Analysis of Financial Condition and Results of
Operations in Item 7 of Part II, and Note 15 to our Consolidated Financial Statements included in Item 8 of
Part II of this Annual Report on Form 10-K.

We are subject to the informational requirements of the Securities Exchange Act of 1934, as amended, or
the Exchange Act, and accordingly, we file reports, proxy and information statements, and other information with
the Securities and Exchange Commission, or the SEC. Such reports and information can be read and copied at
the public reference facilities maintained by the SEC at the Public Reference Room, 100 F Street, NE,
Washington, D.C. 20549. Information regarding the operation of the Public Reference Room may be obtained by
calling the SEC at 1-800-SEC-0330. The SEC maintains a website (http://www.sec.gov) that contains such
reports, proxy and information statements, and other information regarding issuers that file electronically with
the SEC. We maintain a website with the address www.pcconnection.com. We are not including the information
contained in our website as part of, or incorporating by reference into, this annual report on Form 10-K. We
make available free of charge through our website our annual reports on Form 10-K, quarterly reports on Form
10-Q, and current reports on Form 8-K, and amendments to these reports, as soon as reasonably practicable after
we electronically file these materials with, or otherwise furnish them to, the SEC.

MARKET AND COMPETITION

We generate approximately 48% of our sales from the SMB market, 27% from medium-to-large corporate

accounts (Fortune 1000), and 25% from government and educational institutions. The overall U.S. IT market that
we serve is estimated to be in excess of $200 billion.

The largest segment of this market is served by local and regional “value added resellers,” or VARs, many
of whom we believe are transitioning from the hardware and software business to IT services, which generally
have higher margins. We have transitioned from an end-user or desktop-centric computing supplier to a network
or enterprise-wide computing supplier. We have also partnered with third-party technology and
telecommunications service providers. We now offer our customers access to the same services and technical
expertise as local and regional VARs, but with more extensive product selection at lower prices.

Intense competition for customers has led manufacturers of PCs and related products to use all available

channels, including direct marketers, to distribute products. Certain manufacturers who have traditionally used
resellers to distribute their products have, from time to time, established their own direct marketing operations,
including sales through the Internet. Nonetheless, we believe that these manufacturers of PCs and related
products will continue to provide us and other third-party direct marketers favorable product allocations and
marketing support.

We believe new entrants to the direct marketing channel must overcome a number of obstacles, including:

•

•

•

•

the substantial time and resources required to build a customer base of meaningful size and profitability
for cost-effective operation;

the high costs of developing the information and operating infrastructure required by direct marketers;

the advantages enjoyed by larger and more established competitors in terms of purchasing and
operating efficiencies;

the difficulty of building relationships with manufacturers to achieve favorable product allocations and
attractive pricing terms; and

2

•

the difficulty of identifying and recruiting management personnel with significant direct marketing
experience in the industry.

BUSINESS STRATEGIES

Our objective is to become the principal supplier of IT products and solutions, including personal computers

and related products and services, to our customers. The key elements of our business strategies include:

•

•

•

Providing consistent customer service before, during, and after the sale. We believe that we have
earned a reputation for providing superior customer service by consistently focusing on our customers’
needs. We deliver value to our customers through high-quality service and technical support provided
by our knowledgeable, well-trained personnel. We also have efficient delivery programs and offer our
customers reasonable return policies.

Offering a broad product selection at competitive prices. We offer a wide assortment of IT products
and solutions, including personal computers and related products and networking products, at
competitive prices. Our merchandising programs feature products that provide customers with
aggressive price and performance and the convenience of one-stop shopping for their personal
computer and related needs.

Simplifying technology products procurement for corporate customers. We offer Internet-based
procurement options that simplify the process and lower the cost of procurement for our customers.
Our Large Account subsidiary, MoreDirect, specializes in Internet-based solutions and provides
electronic integration with its customers and suppliers.

• Maintaining a strong brand name and customer awareness. Since our founding in 1982, we have

built a strong brand name and customer awareness. We have been named to the Fortune 1000 and the
VARBusiness 500 for each of the last nine years, and in 2007 Forbes Magazine acknowledged us as
one of America’s most trustworthy companies. Our mailing list of customers and prospects includes
more than 4,500,000 names.

• Maintaining long-standing vendor relationships. We have a history of strong relationships with

vendors, and were among the first direct marketers qualified by manufacturers to market computer
systems to end users. We provide our vendors with both information concerning customer preferences
and an efficient channel for the advertising and distribution of their products.

GROWTH STRATEGIES

Our growth strategies are designed to increase revenues derived from broader product and service offerings,

increase penetration of our existing customers, and expand our customer base. The key elements of our growth
strategies include:

•

•

Expanding product, solution, and service offerings. We offer our customers an extensive range of IT
products, solutions, and services, and continually evaluate and add new products and services, as they
become available or in response to customer demand. We work closely with vendors to identify and
source first-to-market product offerings at aggressive prices. We offer a growing range of installation,
configuration, repair, and other services performed by our personnel and third-party providers, and
seek to become a total IT solution provider to our customers.

Targeting customer segments. Through increased targeted marketing, we seek to expand the number
of our active customers and generate additional sales to existing customers by providing more value-
added services and solutions. We have developed specialty catalogs featuring product offerings
designed to address the needs of specific customer populations, including new product inserts targeted
to purchasers of graphics, server, and networking products. We also utilize internet marketing
campaigns that focus on select markets.

3

•

•

Increasing productivity of our sales representatives. We believe that higher sales productivity is the
key to leveraging our expense structure and driving future profitability improvements. We invest
significant resources in training new sales representatives, and provide ongoing training to experienced
personnel. Our training and evaluation programs are focused towards assisting our sales personnel in
understanding and anticipating clients’ IT needs, with the goal of fostering loyal client relationships.
We also provide our sales representatives technical support on more complex sales opportunities
through our expanding group of TSSs. Significant sales growth over the long term will also likely
require us to add sales representatives in the future.

Pursuing strategic acquisitions and alliances. We seek acquisitions and alliances that add new
customers, strengthen our product offerings, add management talent, and produce operating results
which are accretive to our core business earnings.

SERVICE AND SUPPORT

Since our founding in 1982, our primary objective has been to provide products that meet the demands and

needs of customers and to supplement those products with up-to-date product information and excellent customer
service and support. We believe that offering our customers superior value, through a combination of product
knowledge, consistent and reliable service and support, and leading products at competitive prices, differentiates
us from other direct marketers and provides the foundation for developing a broad and loyal customer base.

We invest in training programs for our service and support personnel, with an emphasis on putting customer

needs and service first. We provide toll-free technical support from 9:00 a.m. through 5:30 p.m. Eastern Time,
Monday through Friday. Product support technicians assist callers with questions concerning compatibility,
installation, determination of defects, and more difficult questions relating to product use. The product support
technicians authorize customers to return defective or incompatible products to either the manufacturer or to us
for warranty service. In-house technicians perform both warranty and non-warranty repair on most major systems
and hardware products.

Using our customized information system, we transmit our customer orders either to our distribution center

or to our drop-ship suppliers, depending on product availability, for processing immediately after a customer
receives credit approval. At our distribution center, we also perform custom configuration of computer systems
as requested by our customers, which typically consists of the installation of memory, accessories, and/or
software purchased. Our customers may select the method of delivery that best meets their needs and is most cost
effective, ranging from expedited overnight delivery for urgently needed items to ground freight, generally used
for heavier, more bulky items. Through our Everything Overnight® service, orders accepted up to 7:00 p.m.
Eastern Time can be shipped for overnight delivery.

Our inventory stocking levels are based on three primary criteria. First, we stock and maintain a large
quantity of products that sell through quickly (such as notebook and desktop systems, printers, and monitors).
Second, we stock products obtained through opportunistic purchases (including first-to-market and end-of-life
special promotions, and popular products with limited availability). Third, we stock products in common
demand, such as components we use to configure systems prior to shipping, for which we want to avoid
shortages. Inventory stocking decisions are made generally independent of the level of shipping service, as
expedited shipping, including overnight delivery, is available through the majority of our drop-ship suppliers as
well as through our warehouse.

4

MARKETING AND SALES

We sell our products through our direct marketing channels to SMBs, government and educational
institutions, and medium-to-large corporate accounts. We strive to be the primary supplier of IT products and
solutions, including personal computers and related products, to our existing customers and to our expanding
customer base. We use multiple marketing approaches to reach existing and prospective customers, including:

•

outbound telemarketing and field sales;

• Web and print media advertising;

•

•

marketing programs targeted to specific customer populations; and

catalogs and inbound telesales.

All of our marketing approaches emphasize our broad product offerings, fast delivery, customer support,

competitive pricing, and our increasing range of service solutions.

We believe that our ability to establish and maintain long-term customer relationships and to encourage

repeat purchases is largely dependent on the strength of our sales personnel and programs. Because our
customers’ primary contact with us is through our sales representatives, we are committed to maintaining a
qualified, knowledgeable, and motivated sales staff with its principal focus on customer service.

Sales Channels. The following table sets forth our percentage of net sales by sales channel:

Sales Channel
Outbound Telemarketing and Field Sales . . . . . . . . . . . . . .
Online Internet
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inbound Telesales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Years Ended December 31,

2009

2008

2007

69%
30
1

69%
29
2

68%
30
2

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100%

100%

100%

Outbound Telemarketing and Field Sales. We seek to build loyal relationships with potential
high-volume customers by assigning them to individual account managers. We believe that customers
respond favorably to one-on-one relationships with personalized, well-trained account managers. Once
established, these one-on-one relationships are maintained and enhanced through frequent
telecommunications and targeted catalogs and other marketing materials designed to meet each
customer’s specific IT needs. We pay most of our account managers a base annual salary plus incentive
compensation. Incentive compensation is tied to gross profit dollars produced by the individual account
manager. Account managers historically have significantly increased productivity after approximately
twelve months of training and experience.

Online Internet. (www.pcconnection.com, www.macconnection.com,

www.pcconnectionexpress.com, www.moredirect.com, and www.govconnection.com) We provide
product descriptions and prices of generally all products online. Our PC Connection website also
provides updated information for more than 180,000 items and on-screen images for more than
100,000 items. We offer, and continuously update, selected product offerings and other special buys.
We believe our websites are an important sales source and communication tool for improving customer
service.

Our MoreDirect subsidiary’s business process and operations are primarily Web based. During

2009, approximately two-thirds of MoreDirect’s orders were received via the Internet. Most of its
corporate customers utilize a customized Web page to quickly search, source, and track IT products.
MoreDirect’s website aggregates the current available inventories of its largest IT suppliers into

5

a single online source for its corporate customers. Its custom designed Internet-based system,
TRAXX™, provides corporate buyers with comparative pricing from several suppliers as well as
special pricing arranged through the manufacturer.

The Internet supports three key business initiatives for us:

•

•

•

Customer choice—We have built our business on the premise that our customers should be
able to choose how they interact with us, be it by telephone, over the Internet, e-mail, fax, or
mail.

Lowering transactions costs—Our website tools include robust product search features and
Internet Business Accounts (customized Web pages), which allow customers to quickly and
easily find information about products of interest to them. If customers still have questions,
they may call into our Telesales Representatives or Account Managers. Such phone calls are
typically shorter and have higher close rates than calls from customers who have not first
visited our websites.

Leveraging the time of experienced sales representatives—Our investments in technology-
based sales and service programs allow our sales representatives more time to build and
maintain relationships with our customers and help them to solve their business problems.

Inbound Telesales. Our inbound sales representatives answer customer telephone calls generated
by our catalogs and other advertising programs. These representatives also assist customers in making
purchasing decisions, process product orders, and respond to customer inquiries on order status,
product pricing, and availability. Using our proprietary information systems, sales representatives can
quickly access customer records which detail purchase history and billing and shipping information,
expediting the ordering process. Our inbound sales have decreased in recent years reflecting our focus
on more diverse marketing strategies and programs designed to reach our business customers, as well
as increased Internet usage by our customers.

Business Segments. We conduct our business operations through three primary business segments:

SMB, Large Account, and Public Sector.

SMB Segment. Our principal target customers in this segment are small-to-medium-sized

business customers with 20 to 1,000 employees, although we continue to sell to consumers. Our
primary means of marketing to this segment incorporate all three sales channels—outbound
telemarketing, primarily to our business customers; inbound telesales, particularly to our consumer
group and very small business customers; and online Internet sales to both consumer and business
customers.

Large Account Segment. Through our MoreDirect subsidiary’s custom designed Web-based

system, we are able to offer our larger corporate customers an efficient and effective method of
sourcing, evaluating, purchasing, and tracking a wide variety of IT products and services. MoreDirect’s
strategy is to be the primary single source procurement portal for its large corporate customers.
MoreDirect’s sales representatives typically have ten to twenty years of experience and are located
strategically across the United States. This allows them to work directly with customers, often on site.
MoreDirect generally places its product orders with manufacturers and/or distribution companies for
drop shipment directly to its customers.

Public Sector Segment. We use a combination of outbound telemarketing, including some on-site

sales solicitation by field sales account managers, and online Internet sales through Internet Business
Accounts, to reach these customers. Through our GovConnection subsidiary, we target each of the four
distinct market sectors within this segment—federal government, higher educational institutions,
school grades K-12, and state and local governments.

6

The following table sets forth the relative distribution of our net sales by business segment:

Business Segment

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

48%
27
25
100%

52%
27
21
100%

54%
29
17
100%

Years Ended December 31,

2009

2008

2007

Catalog Distribution. Our two principal catalogs are PC Connection® for the PC market and
MacConnection® for the Apple market. In 2009, we published twelve editions of each. We distribute
catalogs to purchasers on our in-house mailing list as well as to other prospective customers. In addition, we
distribute specialty catalogs to educational and government customers and prospects on a periodic basis. We
also distribute our monthly catalogs customized with special covers and inserts, offering a wide assortment
of special offers on products in specific areas such as graphics, server/netcom, and mobile computing, or for
specific customers, such as developers.

Specialty Marketing. Our specialty marketing activities include direct mail, other inbound and
outbound telemarketing services, bulletin board services, package inserts, fax broadcasts, and electronic
mail. We also market call-answering and fulfillment services to certain product vendors.

Customers. We maintain an extensive database of customers and prospects currently aggregating more
than 4,500,000 names. Approximately 92% of our net sales in the year ended December 31, 2009 was made
to customers who had previously purchased products from us. Except for sales to the federal government,
which accounted for approximately 10% of consolidated revenues, no single customer accounted for more
than 3% of our consolidated revenue in 2009. The loss of any single customer will not have a material
adverse effect on any of our business segments. In addition, we do not have individual orders in our backlog
that are material to our business, as we typically ship products within hours of receipt of orders.

PRODUCTS AND MERCHANDISING

We continuously focus on expanding the breadth of our product offerings. We currently offer our customers

more than 180,000 information technology products designed for business applications from more than 1,400
manufacturers, including hardware and peripherals, accessories, networking products, and software. We select
the products we sell based upon their technology and effectiveness, market demand, product features, quality,
price, margins, and warranties. As part of our merchandising strategy, we also offer products related to PCs, such
as digital cameras and digital media players.

The following table sets forth our percentage of net sales (in dollars) of notebooks and personal digital

assistants, or PDAs, software, video, imaging and sound, desktops and servers, and other major product
categories:

Notebooks and PDAs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Video, Imaging and Sound . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Desktops/Servers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net/Com Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Printers and Printer Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Storage Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Memory and System Enhancements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accessories/Other
Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

7

PERCENTAGE OF NET SALES

Years Ended December 31,

2009

15%
14
14
13
11
8
8
4
13
100%

2008

15%
13
15
13
10
9
9
4
12
100%

2007

16%
13
14
14
8
10
9
5
11
100%

We offer a 30-day right of return generally limited to defective merchandise. Returns of non-defective
products are subject to restocking fees. Substantially all of the products marketed by us are warranted by the
manufacturer. We generally accept returns directly from the customer and then either credit the customer’s
account or ship the customer a similar product from our inventory.

PURCHASING AND VENDOR RELATIONS

During the year ended December 31, 2009, we shipped approximately 40% of our purchases directly to our

distribution facility in Wilmington, Ohio. For the years ended December 31, 2009, 2008, and 2007, product
purchases from Ingram Micro, Inc., our largest vendor, accounted for 23%, 24%, and 24%, respectively, of our
total product purchases. Purchases from Tech Data Corporation comprised 15%, 17%, and 17% of our total
product purchases in 2009, 2008, and 2007, respectively. Purchases from Synnex comprised 11%, 9%, and 9% of
our total product purchases in 2009, 2008, and 2007, respectively. Purchases from Hewlett Packard, or HP,
comprised 10%, 12%, and 14% of our total product purchases in 2009, 2008, and 2007, respectively. No other
vendor accounted for more than 10% of our total product purchases in the years ended December 31, 2009, 2008,
and 2007. We believe that, while we may experience some short-term disruption, alternative sources for products
obtained from Ingram Micro, Tech Data, Synnex, and HP are available to us.

Many product suppliers reimburse us for advertisements or other cooperative marketing programs in our
catalogs and other marketing vehicles. Reimbursements may be in the form of discounts, advertising allowances,
and/or rebates. We also receive allowances from certain vendors based upon the volume of purchases or sales of
the vendors’ products by us.

Some of our vendors offer limited price protection in the form of rebates or credits against future purchases.

We may also participate in end-of-life product and other special purchases which may not be eligible for price
protection.

We believe that we have excellent relationships with our vendors. We generally pay vendors within stated
terms, or earlier when favorable cash discounts are offered. We believe that because of our volume purchases, we
are able to obtain product pricing and terms that are competitive with those available to other major direct
marketers. Although brand names and individual product offerings are important to our business, we believe that
competitive products are available in substantially all of the merchandise categories offered by us.

DISTRIBUTION

We fulfill orders from customers both from products we hold in inventory and through drop shipping
arrangements with manufacturers and distributors. At our approximately 205,000 square foot distribution and
fulfillment complex in Wilmington, Ohio, we receive and ship inventory, configure computer systems, and
process returned products. Orders are transmitted electronically from our various sales facilities to our
Wilmington distribution center after credit approval, where packing documentation is printed automatically and
order fulfillment takes place. Our customers are given several shipping options, ranging from expedited
overnight delivery through our Everything Overnight® service to normal ground freight service. Through our
Everything Overnight® service, orders accepted up until 7:00 p.m. Eastern Time, are generally shipped for
overnight delivery via United Parcel Service (“UPS”) or FedEx Corporation. Upon request, orders may also be
shipped by other common carriers.

We also place product orders directly with manufacturers and/or distribution companies for drop shipment

by those manufacturers and/or suppliers directly to customers. Our MoreDirect subsidiary generally utilizes drop
shipping for all product orders. Order status with distributors is tracked online, and in all circumstances, a
confirmation of shipment from manufacturers and/or distribution companies is received prior to initial recording
of the transaction. At the end of each financial reporting period, revenue is adjusted to reflect the anticipated
receipt of products by the customers in the period. Products drop shipped by suppliers were 60% of net sales in

8

2009 and 55% of net sales in 2008. In future years, we expect that products drop shipped from suppliers will
continue to increase, both in dollars and as a percentage of net sales, as we seek to lower our overall inventory
and distribution costs while maintaining excellent customer service.

Certain of our larger customers occasionally request special staged delivery arrangements under which

either we or our distribution partners set aside and temporarily hold inventory on our customer’s behalf. Such
orders are firm delivery orders, and customers generally pay under normal credit terms, regardless of delivery.
Revenue on such transactions is not recorded until shipment to their final destination as requested by the
customer. Inventory held for such staged delivery requests aggregated $4.9 million at December 31, 2009.

We maintain inventories of fast moving products to meet customer demand, representing products that

account for a high percentage of our ongoing product sales transactions and sales dollars. We may also, from
time to time, make large inventory purchases of certain first-to-market products or end-of-life products to obtain
favorable purchasing discounts. We also maintain sufficient inventory levels of common-demand components
and accessories used for configuration services.

MANAGEMENT INFORMATION SYSTEMS

Our subsidiaries utilize centralized management information systems principally comprised of applications

software running on IBM System i and System p computers and Microsoft Windows based servers, which we
have customized for our use. These systems permit centralized management of key functions, including order
taking and processing, inventory and accounts receivable management, purchasing, sales, and distribution, and
the preparation of daily operating control reports on key aspects of the business. We also operate advanced
telecommunications equipment to support our sales and customer service operations. Key elements of the
telecommunications systems are integrated with our computer systems to provide timely customer information to
sales and service representatives, and to facilitate the preparation of operating and performance data.

MoreDirect has developed a custom designed Internet-based system, TRAXX™, which comprises

applications software running on Linux servers. This system is an integrated application of sales order
processing, integrated supply chain visibility, and full EDI links with major manufacturers’ distribution partners
for product information, availability, pricing, ordering, delivery, and tracking, including related accounting
functions.

We believe our customized information systems enable us to improve our productivity, ship customer orders

on a same-day basis, respond quickly to changes in our industry, and provide high levels of customer service.

Our success is dependent in large part on the accuracy and proper use of our information systems, including

our telephone systems, to manage our inventory and accounts receivable collections, to purchase, sell, and ship
our products efficiently and on a timely basis, and to maintain cost-efficient operations. We expect to continue
upgrading our information systems in the future to more effectively manage our operations and customer
database.

As reported in our Quarterly Report on Form 10-Q for the period ended June 30, 2009, we stopped further

development of an internally-developed Customer Relationship Management (“CRM”) software module and
wrote off all capitalized costs accumulated through that date. In July 2009 we began a comprehensive review and
assessment of our entire business and related software needs, not limited solely to CRM software. That review
and assessment incorporates the review of commercially available software that meets, or can be configured to
meet, those needs better than our existing software. While we have not yet finalized any decisions regarding
whether or to what extent new software will be acquired and implemented, any such acquisition and
implementation could be significant and cover multiple periods. For further discussion see “Liquidity and Capital
Resources” of Item 7 “Management’s Discussion and Analysis of Financial Condition and Results of
Operations” of this report.

9

COMPETITION

The direct marketing and sale of information technology products, including personal computers and related

products, is highly competitive. We compete with other direct marketers of IT products, including CDW
Corporation and Insight Enterprises, Inc., who are much larger than we are. We also compete with:

•

•

•

•

•

certain product manufacturers that sell directly to customers, such as Dell Inc., as well as some of our
own suppliers, such as HP, Lenovo, and Apple;

distributors that sell directly to certain customers;

local and regional VARs;

various franchisers, office supply superstores, and national computer retailers; and

companies with more extensive websites and commercial online networks.

Additional competition may arise if other new methods of distribution, such as broadband electronic
software distribution, emerge in the future. We compete not only for customers, but also for favorable product
allocations and cooperative advertising support from product manufacturers. Several of our competitors are
larger and have substantially greater financial resources than we do. These and other factors related to our
competitive position are discussed more fully in the “Overview” of Item 7 “Management’s Discussion and
Analysis of Financial Condition and Results of Operations” of this Annual Report on Form 10-K.

We believe that price, product selection and availability, and service and support are the most important

competitive factors in our industry.

INTELLECTUAL PROPERTY RIGHTS

Our trademarks include PC Connection®, GovConnection®, MacConnection®, and MoreDirect®, and their

related logos; Everything Overnight®, The Connection®, Raccoon Character®, Service Connection®,
HealthConnection®, PC Connection Express™, ProConnection™, TRAXX™, Graphics Connection®, Education
Connection®, Get Connected®, Connect®, and Your Brands, Your Way, Next Day®. We intend to use and protect
these and our other marks, as we deem necessary. We believe our trademarks have significant value and are an
important factor in the marketing of our products. Our trademarks expire at various dates beginning in 2011 and
ending in 2018. We expect to renew our trademarks in perpetuity. We do not maintain a traditional research and
development group, but we work closely with computer product manufacturers and other technology developers
to stay abreast of the latest developments in computer technology, with respect to the products we both sell and
use.

WORK FORCE

As of December 31, 2009, we employed 1,448 persons, of whom 774 (including 185 management and
support personnel) were engaged in sales related activities, 114 were engaged in providing IT services and
customer service and support, 281 were engaged in purchasing, marketing, and distribution related activities, 100
were engaged in the operation and development of management information systems, and 179 were engaged in
administrative and finance functions. We consider our employee relations to be good. Our employees are not
represented by a labor union, and we have never experienced a labor related work stoppage.

Item 1A. Risk Factors

Statements contained or incorporated by reference in this Annual Report on Form 10-K that are not based

on historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act.
These forward-looking statements regarding future events and our future results are based on current
expectations, estimates, forecasts, and projections and the beliefs and assumptions of management including,
without limitation, our expectations with regard to the industry’s rapid technological change and exposure to

10

inventory obsolescence, availability and allocations of goods, reliance on vendor support and relationships,
competitive risks, pricing risks, and the overall level of economic activity and the level of business investment in
information technology products. Forward-looking statements may be identified by the use of forward-looking
terminology such as “may,” “could,” “will,” “expect,” “estimate,” “anticipate,” “continue,” or similar terms,
variations of such terms or the negative of those terms.

We cannot assure investors that our assumptions and expectations will prove to have been correct.

Important factors could cause our actual results to differ materially from those indicated or implied by forward-
looking statements. Such factors that could cause or contribute to such differences include those factors
discussed below. We undertake no intention or obligation to update or revise any forward-looking statements,
whether as a result of new information, future events, or otherwise. If any of the following risks actually occur,
our business, financial condition, or results of operations would likely suffer.

The uncertainty in economic conditions and the financial markets may adversely affect our business and
reduce our operating results.

Recent economic weakness and financial markets turmoil have adversely impacted economic conditions,

resulting in additional recessionary pressures and further declines in consumer confidence and spending.
Businesses have in turn reacted to the decline in consumer spending by reducing staffing levels and delaying or
deferring corporate spending, including their IT expenditures. Both our SMB and Large Account segments,
which serve small, medium, and large businesses, have experienced significant declines in revenues and
increased competitive pricing pressures, which have adversely affected our operating results. The financial
markets turmoil has also resulted in a substantial tightening of the credit markets, which has increased the cost of
capital and reduced the availability of credit to our customers. Further delays or reductions in IT spending could
have a material adverse affect on demand for our products and consequently on our financial results. In addition,
customer insolvencies could impact our ability to collect receivables and negatively impact our operating results
and liquidity.

It is difficult to predict how long the uncertainty in economic conditions and the financial markets will
continue, the extent, if any, to which they may deteriorate, and to which our business may be adversely affected.
However, if the current conditions should worsen, we are likely to experience a further adverse impact, which
may be material, on our business and our results of operations.

Should our financial performance not meet expectations and our stock price trade below current levels, we
may be required to record an additional significant charge to earnings for impairment of goodwill and
other intangibles.

We test goodwill for impairment on an annual basis, and more frequently if potential impairment indicators

arise. We determined that the goodwill balances held by the SMB and Public Sector segments were fully
impaired as of December 31, 2008, and accordingly the carrying values of those segments’ goodwill were written
off, resulting in a significant non-cash charge to earnings. Although we determined the fair value of our Large
Account segment’s goodwill substantially exceeded its carrying value at our annual impairment test on
January 1, 2010, should this segment’s financial performance not meet expectations due to the economy or
otherwise, we would likely adjust downward expected future operating results and cash flows. Such adjustment
may result in a determination that the carrying values for goodwill and other intangibles for that segment exceed
their respective fair values. This determination may in turn require that we record an additional significant
non-cash charge to earnings to reduce the $49.3 million aggregate carrying amount of goodwill and other
intangibles held by the Large Account operating segment, resulting in a negative effect on our results of
operations.

11

We have experienced variability in sales, and there is no assurance that we will be able to maintain
profitable operations.

Several factors have caused our sales and results of operations to fluctuate and we expect these fluctuations

to continue on a quarterly basis. Causes of these fluctuations include:

•

•

•

•

•

•

•

•

•

shifts in customer demand for hardware and software products;

adverse weather conditions that affect response, distribution, or shipping;

changes in our product offerings and in merchandise returns;

changes in vendor distribution of products;

variations in levels of competition;

industry shipments of new products or upgrades;

the timing of new merchandise and catalog offerings;

fluctuations in response rates; and

fluctuations in postage, paper, shipping, and printing costs.

Our results also may vary based on our ability to manage personnel levels in response to fluctuations in
revenue. We base personnel levels and other operating expenditures on sales forecasts. If our revenues do not
meet anticipated levels in the future, we may not be able to reduce our staffing levels and operating expenses in a
timely manner to avoid significant losses from operations.

We may experience a reduction in the incentive programs offered to us by our vendors.

Some product manufacturers and distributors provide us with incentives such as supplier reimbursements,

payment discounts, price protection, rebates, and other similar arrangements. The increasingly competitive
computer hardware market has already resulted in the following:

•

•

•

reduction or elimination of some of these incentive programs;

more restrictive price protection and other terms; and

reduced advertising allowances and incentives, in some cases.

Many product suppliers provide us with advertising allowances, and in exchange, we feature their products
in our catalogs and other marketing vehicles. These vendor allowances, to the extent that they represent specific
reimbursements of incremental and identifiable costs, are offset against SG&A expenses. Advertising allowances
that cannot be associated with a specific program funded by an individual vendor or that exceed the fair value of
advertising expense associated with that program are classified as offsets to cost of sales or inventory. In the past,
we have experienced a decrease in the level of vendor consideration available to us from certain manufacturers.
The level of such consideration we receive from some manufacturers may decline in the future. Such a decline
could decrease our gross margin and have a material adverse effect on our earnings and cash flows.

We face many competitive risks.

The direct marketing industry and the computer products retail business, in particular, are highly

competitive. We compete with consumer electronics and computer retail stores, including superstores. We also
compete with other direct marketers of hardware and software and computer related products, including CDW
Corporation, Insight Enterprises, Inc., and Dell Inc., who are much larger than we are. Certain hardware and
software vendors, such as HP, Lenovo, and Apple, who provide products to us, are also selling their products
directly to end users through their own catalogs, stores, and via the Internet. We compete not only for customers,
but also for advertising support from personal computer product manufacturers. Some of our competitors have

12

larger catalog circulations and customer bases and greater financial, marketing, and other resources. In addition,
some of our competitors offer a wider range of products and services than we do and may be able to respond
more quickly to new or changing opportunities, technologies, and customer requirements. Many current and
potential competitors also have greater name recognition, engage in more extensive promotional activities, and
adopt pricing policies that are more aggressive than ours. We expect competition to increase as retailers and
direct marketers who have not traditionally sold computers and related products enter the industry.

In addition, product resellers and direct marketers are combining operations or acquiring or merging with

other resellers and direct marketers to increase efficiency. Moreover, current and potential competitors have
established or may establish cooperative relationships among themselves or with third parties to enhance their
products and services. Accordingly, it is possible that new competitors or alliances among competitors may
emerge and acquire significant market share.

We cannot provide assurance that we can continue to compete effectively against our current or future
competitors. If we encounter new competition or fail to compete effectively against our competitors, our business
may be harmed.

We face and will continue to face significant price competition.

Generally, pricing is very aggressive in the personal computer industry, particularly in this current economic

environment, and we expect pricing pressures to escalate if economic conditions worsen. An increase in price
competition could result in a reduction of our profit margins. There can be no assurance that we will be able to
offset the effects of price reductions with an increase in the number of customers, higher sales, cost reductions, or
otherwise. Also, our sales of personal computer hardware products are generally producing lower profit margins
than those associated with software products. Such pricing pressures could result in an erosion of our market
share, reduced sales, and reduced operating margins, any of which could have a material adverse effect on our
business.

The failure to comply with our public sector contracts could result in, among other things, fines or
liabilities.

Revenues from the public sector segment are derived from sales to federal, state, and local government
departments and agencies, as well as to educational institutions, through various contracts and open market sales.
Government contracting is a highly regulated area. Noncompliance with government procurement regulations or
contract provisions could result in civil, criminal, and administrative liability, including substantial monetary
fines or damages, termination of government contracts, and suspension, debarment, or ineligibility from doing
business with the government. Our current arrangements with these government agencies allow them to cancel
orders with little or no notice and do not require them to purchase products from us in the future. The effect of
any of these possible actions by any government department or agency could adversely affect our financial
position, results of operations, and cash flows.

We are exposed to inventory obsolescence due to the rapid technological changes occurring in the personal
computer industry.

The market for personal computer products is characterized by rapid technological change and the frequent

introduction of new products and product enhancements. Our success depends in large part on our ability to
identify and market products that meet the needs of customers in that marketplace. In order to satisfy customer
demand and to obtain favorable purchasing discounts, we have and may continue to carry increased inventory
levels of certain products. By so doing, we are subject to the increased risk of inventory obsolescence. Also, in
order to implement our business strategy, we intend to continue, among other things, placing larger than typical
inventory stocking orders of selected products and increasing our participation in first-to-market purchase
opportunities. We may also, from time to time, make large inventory purchases of certain end-of-life products

13

and market products on a private-label basis, which would increase the risk of inventory obsolescence. In
addition, we sometimes acquire special purchase products without return privileges. There can be no assurance
that we will be able to avoid losses related to obsolete inventory. In addition, manufacturers are limiting return
rights and are taking steps to reduce their inventory exposure by supporting “configure-to-order” programs
authorizing distributors and resellers to assemble computer hardware under the manufacturers’ brands. These
trends reduce the costs to manufacturers and shift the burden of inventory risk to resellers like us, which could
negatively impact our business.

We acquire products for resale from a limited number of vendors. The loss of any one of these vendors
could have a material adverse effect on our business.

We acquire products for resale both directly from manufacturers and indirectly through distributors and
other sources. The five vendors supplying the greatest amount of goods to us constituted 68%, 70%, and 74% of
our total product purchases in the years ended December 31, 2009, 2008, and 2007, respectively. Among these
five vendors, purchases from Ingram represented 23%, 24%, and 24% of our total product purchases in 2009,
2008, and 2007, respectively. Purchases from Tech Data Corporation comprised 15%, 17%, and 17% of our total
product purchases in 2009, 2008, and 2007, respectively. Purchases from Synnex Corporation comprised 11%,
9%, and 9% of our total product purchases in 2009, 2008, and 2007, respectively. Purchases from HP represented
10%, 12%, and 14% of our total product purchases in 2009, 2008, and 2007, respectively. No other vendor
supplied more than 10% of our total product purchases in the years ended December 31, 2009, 2008, and 2007. If
we were unable to acquire products from Ingram, Tech Data, Synnex, or HP, we could experience a short-term
disruption in the availability of products, and such disruption could have a material adverse effect on our results
of operations and cash flows.

Substantially all of our contracts and arrangements with our vendors that supply significant quantities of

products are terminable by such vendors or us without notice or upon short notice. Most of our product vendors
provide us with trade credit, of which the net amount outstanding at December 31, 2009 was $125.1 million.
Termination, interruption, or contraction of relationships with our vendors, including a reduction in the level of
trade credit provided to us, could have a material adverse effect on our financial position.

Some product manufacturers either do not permit us to sell the full line of their products or limit the number

of product units available to direct marketers such as us. An element of our business strategy is to continue
increasing our participation in first-to-market purchase opportunities. The availability of certain desired products,
especially in the direct marketing channel, has been constrained in the past. We could experience a material
adverse effect to our business if we are unable to source first-to-market purchase or similar opportunities, or if
we face the reemergence of significant availability constraints.

We could experience system failures which would interfere with our ability to process orders.

We depend on the accuracy and proper use of our management information systems, including our
telephone system. Many of our key functions depend on the quality and effective utilization of the information
generated by our management information systems, including:

•

•

•

our ability to purchase, sell, and ship products efficiently and on a timely basis;

our ability to manage inventory and accounts receivable collection; and

our ability to maintain operations.

Our management information systems require continual upgrades to most effectively manage our operations

and customer database. Although we maintain some redundant systems, with full data backup, a substantial
interruption in our management information systems or in our telephone communication systems, including those
resulting from natural disasters as well as power loss, telecommunications failure, or similar events, would
substantially hinder our ability to process customer orders and thus could have a material adverse effect on our
business.

14

We are dependent on key personnel.

Our future performance will depend to a significant extent upon the efforts and abilities of our senior
executives. The competition for qualified management personnel in the computer products industry is very
intense, and the loss of service of one or more of these persons could have an adverse effect on our business. Our
success and plans for future growth will also depend on our ability to hire, train, and retain skilled personnel in
all areas of our business, including sales representatives and technical support personnel. There can be no
assurance that we will be able to attract, train, and retain sufficient qualified personnel to achieve our business
objectives.

The methods of distributing personal computers and related products are changing, and such changes may
negatively impact us and our business.

The manner in which personal computers and related products are distributed and sold is changing, and new

methods of distribution and sale, such as online shopping services, have emerged. Hardware and software
manufacturers have sold, and may intensify their efforts to sell, their products directly to end users. From time to
time, certain manufacturers have instituted programs for the direct sales of large order quantities of hardware and
software to certain major corporate accounts. These types of programs may continue to be developed and used by
various manufacturers. Some of our vendors, including Apple, HP, and Lenovo, currently sell some of their
products directly to end users and have stated their intentions to increase the level of such direct sales. In
addition, manufacturers may attempt to increase the volume of software products distributed electronically to end
users. An increase in the volume of products sold through or used by consumers of any of these competitive
programs or distributed electronically to end users could have a material adverse effect on our results of
operations.

We depend heavily on third-party shippers to deliver our products to customers.

Many of our customers elect to have their purchases shipped by an interstate common carrier, such as UPS

or FedEx Corporation. A strike or other interruption in service by these shippers could adversely affect our
ability to market or deliver products to customers on a timely basis.

We may experience potential increases in shipping, paper, and postage costs, which may adversely affect
our business if we are not able to pass such increases on to our customers.

Shipping costs are a significant expense in the operation of our business. Increases in postal or shipping
rates and paper costs could significantly impact the cost of producing and mailing our catalogs and shipping
customer orders. Postage prices and shipping rates increase periodically, and we have no control over future
increases. We have a long-term contract with UPS, and believe that we have negotiated favorable shipping rates
with our carriers. We generally invoice customers for shipping and handling charges. There can be no assurance
that we will be able to pass on to our customers the full cost, including any future increases in the cost, of
commercial delivery services.

We also incur substantial paper and postage costs related to our marketing activities, including producing

and mailing our catalogs. Paper prices historically have been cyclical, and we have experienced substantial
increases in the past. Significant increases in postal or shipping rates and paper costs could adversely impact our
business, financial condition, and results of operations, particularly if we cannot pass on such increases to our
customers or offset such increases by reducing other costs.

We rely on the continued development of electronic commerce and Internet infrastructure development.

We have had an increasing level of sales made via the Internet in part because of the growing use and
acceptance of the Internet by end users. Sales of computer products via the Internet represent a significant and

15

increasing portion of overall computer product sales. Growth of our Internet sales is dependent on potential
customers using the Internet in addition to traditional means of commerce to purchase products. We cannot
accurately predict the rate at which they will do so.

Our success in growing our Internet business will depend in large part upon our development of an
increasingly sophisticated infrastructure for providing Internet access and services. If the number of Internet
users or their use of Internet resources continues to grow rapidly, such growth may overwhelm our existing
Internet infrastructure. Additionally, our ability to increase the speed with which we provide services to
customers and to increase the scope of such services ultimately is limited by, and reliant upon, the sophistication,
speed, reliability, and cost-effectiveness of the networks operated by third parties, and these networks may not
continue to be developed or be available at prices consistent with our required business model.

We face uncertainties relating to the collection of state sales and use tax.

We collect and remit sales and use taxes in states in which we have either voluntarily registered or have a
physical presence. Various states have sought to impose on direct marketers the burden of collecting state sales
and use taxes on the sales of products shipped to their residents. In 1992, the United States Supreme Court
affirmed its position that it is unconstitutional for a state to impose sales or use tax collection obligations on an
out-of-state mail-order company whose only contacts with the state are limited to the distribution of catalogs and
other advertising materials through the mail and the subsequent delivery of purchased goods by United States
mail or by interstate common carrier. However, legislation that would expand the ability of states to impose sales
and use tax collection obligations on direct marketers has been introduced in Congress on many occasions.
Additionally, certain states have adopted rules that require companies and their affiliates to register in those
states as a condition of doing business with those state agencies.

Moreover, due to our presence on various forms of electronic media and other operational factors, our
contacts with many states may exceed the limited contacts involved in the Supreme Court case. We cannot
predict the level of contacts that is sufficient to permit a state to impose on us a sales or use tax collection
obligation. If the Supreme Court changes its position, or if legislation is passed to overturn the Supreme Court’s
decision, or if a court were to determine that our contacts with a state exceed the constitutionally permitted
contacts, the expansion of a sales or use tax collection obligation on us in states to which we ship products would
result in additional administrative expenses to us, could result in tax liability for past sales as well as price
increases to our customers, and could reduce future sales.

Privacy concerns with respect to list development and maintenance may materially adversely affect our
business.

We mail catalogs and send electronic messages to names in our proprietary customer database and to
potential customers whose names we obtain from rented or exchanged mailing lists. World-wide public concern
regarding personal privacy has subjected the rental and use of customer mailing lists and other customer
information to increased scrutiny. Any domestic or foreign legislation enacted limiting or prohibiting these
practices could negatively affect our business.

We are controlled by two principal stockholders.

Patricia Gallup and David Hall, our two principal stockholders, beneficially own or control, in the

aggregate, approximately 63% of the outstanding shares of our common stock. Because of their beneficial stock
ownership, these stockholders can continue to elect the members of the Board of Directors and decide all matters
requiring stockholder approval at a meeting or by a written consent in lieu of a meeting. Similarly, such
stockholders can control decisions to adopt, amend, or repeal our charter and our bylaws, or take other actions
requiring the vote or consent of our stockholders and prevent a takeover of us by one or more third parties, or sell
or otherwise transfer their stock to a third party, which could deprive our stockholders of a control premium that

16

might otherwise be realized by them in connection with an acquisition of our Company. Such control may result
in decisions that are not in the best interest of our public stockholders. In connection with our initial public
offering, the principal stockholders placed substantially all shares of common stock beneficially owned by them
into a voting trust, pursuant to which they are required to agree as to the manner of voting such shares in order
for the shares to be voted. Such provisions could discourage bids for our common stock at a premium as well as
have a negative impact on the market price of our common stock.

Item 1B. Unresolved Staff Comments

None.

Item 2.

Properties

In November 1997 we entered into a fifteen year lease for our corporate headquarters and telemarketing
center located at 730 Milford Road, Merrimack, New Hampshire 03054-4631, with an affiliated entity, G&H
Post, which is related to us through common ownership. The total lease is valued at approximately $7.0 million,
based upon an independent property appraisal obtained at the date of lease, and interest is calculated at an annual
rate of 11%. The lease, as amended, requires us to pay our proportionate share of real estate taxes and common
area maintenance charges as either additional rent or directly to third-parties and also to pay insurance premiums
for the leased property. We have the option to renew the lease for two additional terms of five years each. The
lease has been recorded as a capital lease in the financial statements.

In August 2008, our subsidiary Merrimack Services Corporation entered into a lease agreement with G&H

Post, which is related to us through common ownership, for an office facility adjacent to our corporate
headquarters. The lease has a term of ten years and provides Merrimack Services Corporation an option to renew
the lease for two additional two-year terms, at the then comparable market rate. The lease requires us to pay our
proportionate share of real estate taxes and common area maintenance charges as either additional rent or directly
to third-parties and also to pay insurance premiums for the leased property. The lease has been recorded as an
operating lease in the financial statements.

We also lease 205,000 square feet in two facilities in Wilmington, Ohio, which houses our distribution and

order fulfillment operations. The leases governing these two facilities expire in the fourth quarter of 2010 and the
first quarter of 2011, and contain provisions to renew for additional terms. We also operate sales and support
offices in Keene and Portsmouth, New Hampshire; Marlborough, Massachusetts; Rockville, Maryland; Dakota
Dunes, South Dakota; and Boca Raton, Florida, and lease facilities at these locations. Leasehold improvements
associated with these properties are amortized over the terms of the leases or their useful lives, whichever is
shorter. We believe that existing or otherwise available distribution facilities in Wilmington, Ohio will be
sufficient to support our anticipated needs through the next twelve months and beyond.

Item 3.

Legal Proceedings

We are subject to audits by states on sales and income taxes, unclaimed property, and other assessments. A

comprehensive multi-state unclaimed property audit is in progress, and total accruals for unclaimed property
aggregated $1.1 million at December 31, 2009. While management believes that known and estimated liabilities
have been adequately provided for, it is too early to determine the ultimate outcome of such audits. Additional
liabilities could be asserted, and such outcome could have a material negative impact on our financial position,
results of operations, and cash flows.

We are subject to various legal proceedings and claims, including patent infringement claims, which have
arisen during the ordinary course of business. In the opinion of management, the outcome of such matters is not
expected to have a material effect on our financial position, results of operations, and cash flows.

17

Executive Officers of PC Connection

Our executive officers and their ages as of March 4, 2010 are as follows:

Name

Age

Position

Patricia Gallup . . . . . . . .
Jack Ferguson . . . . . . . .
Timothy McGrath . . . . .
Bradley Mousseau . . . . .
John Polizzi . . . . . . . . . .

55
71
51
58
63

Chairman and Chief Executive Officer
Executive Vice President, Treasurer, and Chief Financial Officer
Executive Vice President, PC Connection Enterprises
Senior Vice President, Human Resources
Senior Vice President and Chief Information Officer

Patricia Gallup is a co-founder of PC Connection and has served as Chief Executive Officer and Chairman

of the Board since September 2002. Ms. Gallup also assumed the role of President upon the resignation of our
president in March 2003. Ms. Gallup served as Chairman from June 2001 to August 2002. Ms. Gallup has served
as a member of our executive management team since its inception in 1982.

Jack Ferguson has served as Executive Vice President since May 2007, as Chief Financial Officer since
December 2005, and as Treasurer since November 1997. Mr. Ferguson served as Senior Vice President from
April 2006 to May 2007 and as Vice President from December 2005 to April 2006. Mr. Ferguson served as
Interim Chief Financial Officer from October 2004 to December 2005 and as Director of Finance from December
1992 to November 1997. Prior to joining our company, Mr. Ferguson was a partner with Deloitte & Touche LLP,
an international accounting firm.

Timothy McGrath has served as Executive Vice President, PC Connection Enterprises since May 2007.
Mr. McGrath served as Senior Vice President, PC Connection Enterprises from December 2006 to May 2007 and
as President of PC Connection Sales Corporation, our largest sales subsidiary, from August 2005 to December
2006. Prior to joining our company, Mr. McGrath served from 2002 to 2005 in a variety of senior management
positions at Insight Enterprises, Inc. Initially he served as President of Comark, a division of Insight, and later as
Executive Vice President of Sales. Mr. McGrath served in various executive sales positions at Comark Inc. from
1999 to 2002, which was purchased by Insight Enterprises, Inc. in April 2002.

Bradley Mousseau has served as Senior Vice President, Human Resources since April 2006. Mr. Mousseau

served as Vice President, Human Resources from January 2000 to April 2006. Prior to joining our company,
Mr. Mousseau served as Vice President of Global Workforce Strategies for Systems & Computer Technology
Corporation from April 1997 to January 2000.

John Polizzi has served as Senior Vice President and Chief Information Officer since February 2010. Prior

to joining our company, Mr. Polizzi served from October 2005 to January 2010 as Senior Vice President and
Chief Information Officer at BJ’s Wholesale Club, Inc., a warehouse club retailer. Mr. Polizzi served from 2003
to October 2005 as Senior Vice President and Global Chief Information Officer at Blockbuster Inc., an electronic
media provider, and from 2001 to 2003, he served at Blockbuster as their SVP, North America CIO.

18

PART II

Item 5. Market for the Registrant’s Common Equity, Related Stockholder Matters, and Issuer

Purchases of Equity Securities

Market Information

Our common stock commenced trading on March 3, 1998, on the Nasdaq Global Select Market under the
symbol “PCCC.” As of March 5, 2010, there were 27,147,634 shares outstanding of our common stock held by
approximately 104 stockholders of record and 2,240 beneficial holders.

The following table sets forth for the fiscal periods indicated the range of high and low sales prices for our

common stock on the Nasdaq Global Select Market.

2009

Quarter Ended:

High

Low

December 31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
March 31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6.96
6.34
5.87
5.58

$5.10
5.13
3.65
2.80

2008

Quarter Ended:

High

Low

December 31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
September 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
June 30 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
March 31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 6.73
9.64
12.07
13.19

$3.10
6.04
6.60
7.85

We have never declared or paid cash dividends on our capital stock. We anticipate that we will generally

retain future earnings, if any, to fund the development and growth of our business, and we have no current plans
to pay cash dividends on our common stock in the foreseeable future. Our secured credit agreement contains
restrictions that may limit our ability to pay dividends in the future.

Share Repurchase Authorization

On March 28, 2001, our Board of Directors authorized the spending of up to $15.0 million to repurchase our

common stock. Share purchases will be made in the open market from time to time depending on market
conditions. Our current bank line of credit, however, limits repurchases made after June 2005 to $10.0 million
without bank approval of higher amounts.

During the year ended December 31, 2009, we repurchased an aggregate of 78,278 shares for $0.4 million.
As of December 31, 2009, we had repurchased an aggregate of 636,689 shares for $4.1 million. The maximum
approximate dollar value of shares that may yet be purchased under the program without further bank approval is
$8.2 million. We have issued nonvested shares from treasury stock and have reflected upon their vesting the net
remaining balance of treasury stock on the consolidated balance sheet. In addition, we withheld 14,549 shares,
having an aggregate fair value of $0.1 million, upon the vesting of stock awards to satisfy related employee tax
obligations during the year ended December 31, 2009. Such transactions were recognized as a repurchase of
common stock and returned to treasury but do not apply against authorized repurchase limits under our bank line
agreement or Board of Directors’ authorization.

19

The following table provides information about our purchases during the quarter ended December 31, 2009,

of equity securities that we registered pursuant to Section 12 of the Exchange Act:

ISSUER PURCHASES OF EQUITY SECURITIES

Total
Number of
Shares
Purchased

Average
Price
Paid per
Share

Total Number of
Shares
Purchased as
Part of Publicly
Announced
Plans or
Programs

Maximum
Approximate Dollar
Value of Shares that
May Yet Be
Purchased Under the
Program (1)

Period

10/01/09 – 10/31/09 . . . . . . . . . . . . . . . . . . . . . . . . . . .
11/01/09 – 11/30/09 . . . . . . . . . . . . . . . . . . . . . . . . . . .
12/01/09 – 12/31/09 . . . . . . . . . . . . . . . . . . . . . . . . . . .

—
18,733
2,500

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

21,233

—
6.01
6.02

6.01

—
18,733
2,500

21,233

$11,040,168
$10,927,620
$10,912,575

$10,912,575

(1) On March 28, 2001, our Board of Directors announced approval of a share repurchase program of our

common stock having an aggregate value of up to $15.0 million. Share purchases are made in open market
transactions from time to time depending on market conditions. The Program does not have a fixed
expiration date.

Item 6.

Selected Financial Data

The following selected financial and operating data should be read in conjunction with our Consolidated
Financial Statements and the Notes thereto, and “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” and other financial information included elsewhere in this Form 10-K.

Years Ended December 31,

2009

2008

2007

2006

2005

(dollars in thousands, except per share and selected operating data)

Consolidated Statement of Operations

Data:

Net sales . . . . . . . . . . . . . . . . . . . . . . . $ 1,569,656 $ 1,753,680 $ 1,785,379 $ 1,635,651 $ 1,444,297
1,280,701
Cost of sales . . . . . . . . . . . . . . . . . . . .

1,435,400

1,566,409

1,538,836

1,384,860

Gross profit . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative

expenses . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . .
. . . . . . . . . . . . . . . .

Goodwill impairment (1)
Special charges (2)

(Loss) income from operations . . . . . .
Interest expense . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . .

(Loss) income before income taxes . . .
Income tax provision . . . . . . . . . . . . . .

184,796

214,844

218,970

200,251

163,596

172,654
—
12,826

(684)
(517)
524

(677)
(545)

186,728
8,807
1,431

17,878
(681)
811

18,008
(7,642)

181,640
—
541

36,789
(932)
764

36,621
(13,626)

173,927
—
2,391

23,933
(1,828)
121

22,226
(8,450)

151,981
—
2,127

9,488
(1,447)
89

8,130
(3,683)

Net (loss) income . . . . . . . . . . . . . . . . $

(1,222) $

10,366 $

22,995 $

13,776 $

4,447

Basic (loss) earnings per share . . . . . . $

(0.05) $

Diluted (loss) earnings per share . . . . . $

(0.05) $

.39 $

.39 $

.86 $

.85 $

.54 $

.54 $

.18

.18

Selected Operating Data:

Catalogs distributed . . . . . . . . . . . . . . .
Orders entered (3) . . . . . . . . . . . . . . . . .
Average order size (3) . . . . . . . . . . . . . . $

11,020,000
1,347,800

12,210,000
1,444,000

13,804,000
1,480,000

15,326,000
1,528,000

1,442 $

1,401 $

1,408 $

1,241 $

27,467,000
1,439,000
1,166

20

Consolidated Balance Sheet Data:

December 31,

2009

2008

2007

2006

2005

(dollars in thousands)

Working capital
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Short-term debt:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $183,670 $174,207 $156,532 $126,965 $100,893
337,705

380,879

378,167

401,095

346,684

Current maturities of capital lease obligations:

To affiliate . . . . . . . . . . . . . . . . . . . . . . . . . .
To third party . . . . . . . . . . . . . . . . . . . . . . . .
Notes payable . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Long-term debt:

Capital lease obligations, less current maturities:
To affiliate . . . . . . . . . . . . . . . . . . . . . . . . . .
To third party . . . . . . . . . . . . . . . . . . . . . . . .
Total stockholders’ equity . . . . . . . . . . . . . . . . . . . . . .

780
—
—

699
—
—

527
—
—

464
395
—

416
412
19,975

2,830
—
235,266

3,610
—
235,324

4,309
—
224,310

4,836
—
196,904

5,299
396
171,399

(1) See Note 2, “Goodwill and Other Intangible Assets,” to our Consolidated Financial Statements included in

Item 8 of Part II of this report for further discussion of the non-cash goodwill impairment charge.

(2) Special charges in 2009 totaled $12.8 million and consisted of a non-cash asset write-off of $11.6 million
and $1.2 million of workforce reduction and other management restructuring charges. We recognized the
asset write-off after we determined to stop further development of an internally developed CRM software
module. Our 2008 and 2007 special charges consist of $1,431 and $541, respectively, related to
management restructuring costs, classified as workforce reductions and other, in the below Notes to the
Consolidated Financial Statements included in Item 8 of Part II of this report. Our 2006 special charges
consist of $520 for the cost of workforce reductions, $1,500 related to our settlement with the Department of
Justice on our 2003 General Services Administration audit matter, and $371 related to the temporary
retention of certain Amherst employees and facilities subsequent to the purchase of certain assets of
Amherst Technologies, or the Amherst Transaction. Our 2005 special charges consist of $1,071 for the cost
of workforce reductions and $1,056 incurred related to the temporary retention of certain Amherst
employees and facilities subsequent to the Amherst Transaction.

(3) Does not reflect cancellations or returns.

21

Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations

Our management’s discussion and analysis of our financial condition and results of operations include the

identification of certain trends and other statements that may predict or anticipate future business or financial
results that are subject to important factors that could cause our actual results to differ materially from those
indicated. See “Item 1A. Risk Factors.”

OVERVIEW

We are a leading direct marketer of a wide range of IT solutions. We help companies design, enable,

manage, and service their IT environments. We provide products and services, including computer systems,
software and peripheral equipment, networking communications, and other products and accessories that we
purchase from manufacturers, distributors, and other suppliers. We also offer a growing range of installation,
configuration, repair, and other services performed by our personnel and third-party providers. We operate
through three primary business segments: (a) consumers and small- to medium-sized businesses, or SMBs,
through our PC Connection Sales subsidiary, (b) large enterprise customers, or Large Account, through our
MoreDirect subsidiary, and (c) federal, state, and local government and educational institutions, or Public Sector,
through our GovConnection subsidiary.

We generate sales primarily through outbound telemarketing and field sales contacts by account managers

focused on the business, education, and government markets, our websites, and inbound calls from customers
responding to our catalogs and other advertising media. We seek to recruit, retain, and increase the productivity
of our sales personnel through training, mentoring, financial incentives based on performance, and updating and
streamlining our information systems to make our operations more efficient.

As a value added reseller in the IT supply chain, we do not manufacture IT hardware or software. We are

dependent on our suppliers that consist of manufacturers and distributors that historically have sold only to
resellers rather than directly to end users. Certain manufacturers have on multiple occasions attempted to sell
directly to our customers, and in some cases have restricted our ability to sell their products directly to certain
customers, thereby eliminating our role. We believe that the success of direct sales efforts by suppliers will
depend on their ability to meet our customers’ ongoing demands and provide objective, unbiased solutions to
meet their needs. We believe that more of our customers are seeking total IT solutions, rather than simply
specific IT products. Our advantage is our ability to be product-neutral and provide a broader combination of
products, services, and advice tailored to customer needs. We intend to provide customers with customized
solutions from a variety of manufacturers, thereby attempting to mitigate the negative impact of continued
supplier direct sales initiatives. For example, through the formation of our services group, ProConnection, we are
able to provide customers complete IT solutions, from identifying their needs, to designing, developing, and
managing the integration of products and services to implement their IT projects. Such service offerings carry
higher margins than traditional product sales. Additionally, the technical certifications of our service engineers
permit us to offer higher-end, more complex products that also carry higher gross margins. We expect these
service offerings and technical certifications to continue to play a role in sales generation and improved gross
margins in this competitive environment.

Market conditions and technology advances significantly affect the demand for our products and services.

Virtual delivery of software products and advanced Internet technology providing customers enhanced
functionality have substantially increased customer expectations, requiring us to invest more heavily in our own
IT development to meet these new demands. As buying trends change and electronic commerce continues to
grow, customers become more sophisticated and have more choices than ever before. Customers are also better
able to make price comparisons through the Internet, thereby increasing price competition. These conditions
could have a negative effect on our financial condition, results of operations, and cash flows. While it is not
possible for us to estimate with any degree of accuracy the level of sales we may have lost or may lose in the
future as a result of such increased buyer sophistication, our internet sales to consumers, which represented
approximately 5% of total sales, decreased during the last four years by 27%.

22

We have also undertaken significant actions with respect to all of our internet websites, including those that

serve our SMB and enterprise segments, in order to keep up with the improvements made by our competitors.
We have increased the level of internet marketing expenditures on third-party “click fees” and affiliate charges,
particularly with respect to consumer marketing, in order to increase visibility on third-party search engines. We
have also launched various promotions, including selected free freight offers, in efforts to generate higher
internet sales. All of these activities are costly, aggregating $6.2 million in 2009, and decrease our operating
results accordingly. These costs are expected to increase in future periods as we continue to expand our internet
visibility and functionality, and if we do not generate increased internet sales, our operating margins may be
further impacted.

The primary challenges we face in effectively managing our business are (1) increasing our revenues in the

face of global economic uncertainty, while at the same time, maintaining, if not improving, our gross profit
margins in all three business segments, (2) recruiting, retaining, and improving the productivity of our sales
personnel, and (3) effectively controlling our SG&A expenses over a possible lower sales base. If recent declines
in IT spending repeat in 2010, any significant sales growth for us must come through increased market share.
Competition may become even more intense in the future, which could put more pressure on margins. Given the
deterioration in the demand environment, management implemented cost reductions late in the first quarter of
2009 to lower expenses. We reduced headcount across all of our operations by 147 employees, in the first quarter
of 2009. This reduction in personnel consisted primarily of support personnel but included some sales personnel
as well. The 2009 savings realized from this reduction was $10.5 million. On an annualized basis, these savings
total approximately $14.0 million. However, management was not able to reduce operating expenses proportional
to the 10.5% decline in revenues experienced in 2009, and as a result, SG&A expense as a percentage of net sales
increased in 2009 compared to 2008.

We believe our cost-reduction efforts will result in comparable ongoing structural savings in future periods,

because (1) our overall sales productivity will increase, and (2) the efficiency of our various support functions
will improve. Our support function costs are largely fixed within certain ranges of revenue; we plan to increase
costs in future periods only as we experience step-increases over wider ranges of revenue growth.

RESULTS OF OPERATIONS

The following table sets forth information derived from our consolidated statements of operations expressed

as a percentage of net sales for the periods indicated.

Years Ended December 31,

2009

2008

2007

Net sales (in millions) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,569.7

$1,753.7

$1,785.4

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Special charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment
(Loss) income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100.0% 100.0% 100.0%
12.3
11.8
10.7
11.0
0.1
0.8
0.5
—
1.0
—

12.3
10.2
—
—
2.1

Net sales decreased in 2009 by $184.0 million, or 10.5%, compared to 2008 as increased Public Sector
revenues were offset by a decline in revenue by both the SMB and Large Account segments. Overall gross profit
margin in 2009 decreased from prior years’ levels primarily due to increased competitive pricing pressures. Cost
reductions implemented by management contributed to the majority of the $14.1 million decrease in SG&A
expenses, however, the $30 million decrease in gross profits in 2009 compared to 2008 outpaced the reduction in
operating expenses.

23

The year-over-year decrease in operating margins in 2009 was attributable to the non-cash asset impairment,
classified as a special charge, lower gross profit margins, and higher operating costs as a percentage of net sales.
Please see Note 5 to our Consolidated Financial Statements of this report for further discussion of the asset
impairment.

Sales Distribution

The following table sets forth our percentage of net sales by business segment and product mix:

Years Ended December 31,

2009

2008

2007

Business Segment

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

48%
27
25

52%
27
21

54%
29
17

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100%

100%

100%

Product Mix

Notebooks and PDAs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Video, Imaging and Sound . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Desktop/Servers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net/Com Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Printers and Printer Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Storage Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Memory and System Enhancements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accessories/Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

15%
14
14
13
11
8
8
4
13

15%
13
15
13
10
9
9
4
12

16%
13
14
14
8
10
9
5
11

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

100%

100%

100%

We experienced year-over-year sales declines in 2009 in all product categories due to the weakened
economy and the decline in IT spending. Sales of enterprise server and networking products (included in the
above product mix) were 38.1%, 35.4%, and 32.4% of net sales for the years ended December 31, 2009, 2008,
and 2007, respectively. We believe that our customers will continue to increase their demand for total IT solution
products, and as a result, we expect to invest further in such enterprise and networking businesses, including the
addition of TSSs who assist sales representatives in IT solution sales.

Gross Profit Margins

The following table summarizes our overall gross profit margins, as a percentage of net sales, for the last

three years:

Segment

Years Ended December 31,

2009

2008

2007

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

13.5% 13.9% 13.4%
11.0
10.3
10.0
9.6
11.8% 12.3% 12.3%

11.2
10.5

Consolidated gross profit dollars decreased in 2009 by $30.0 million compared to 2008 due to lower gross
profit margins as well as the decline in net sales in our SMB and Large Account segments. Gross profit margins
declined year over year in 2009 due to greater competitive pricing pressures and increased Public Sector sales
that generally have lower invoice product margins compared to business customers.

24

Cost of Sales and Certain Other Costs

Cost of sales includes the invoice cost of the product, direct costs of packaging, inbound and outbound
freight, and provisions for inventory obsolescence, adjusted for discounts, rebates, and other vendor allowances.
Direct operating expenses relating to our purchasing function and receiving, inspection, internal transfer,
warehousing, packing and shipping, and other expenses of our distribution center are included in SG&A
expenses. Accordingly, our gross margins may not be comparable to those of other entities who include all of the
costs related to their distribution network in cost of goods sold. Such costs, as a percentage of net sales for the
periods reported, are as follows:

Years Ended December 31,

2009

0.75%

2008

0.69%

2007

0.65%

Operating Expenses

The following table breaks out our more significant operating expenses for the last three years (in millions

of dollars):

Years Ended December 31,

2009

2008

2007

Personnel costs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Facilities operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Credit card fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Professional fees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Bad debts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other—net

$115.4
17.1
8.9
6.8
6.8
7.6
1.9
8.2

$124.0
19.5
9.5
7.7
7.0
8.1
1.7
9.2

$121.4
19.9
9.1
8.0
6.8
5.4
1.0
10.0

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$172.7

$186.7

$181.6

Percentage of net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

11.0% 10.7% 10.2%

Personnel costs decreased year over year in 2009 due to lower variable compensation associated with

reduced gross profits, as well as headcount reductions implemented in the third quarter of 2008 and the first
quarter of 2009. Advertising and credit card fees tend to vary with changing sales levels. Bad debt expense
increased slightly despite lower sales due to the overall decline in the economy. Other – net expenses, which
include telephone, supplies, and business insurance costs, have decreased over the last three years due to cost-
saving initiatives implemented in late 2008 and early 2009.

25

YEAR-OVER-YEAR COMPARISONS

Year Ended December 31, 2009 Compared to Year Ended December 31, 2008

Net sales decreased 10.5% to $1,569.7 million in 2009 from $1,753.7 million in 2008 due to decreases in the

SMB and Large Account segments. Changes in net sales and gross profit by business segment are shown in the
following table (dollars in millions):

Years Ended December 31,

2009

2008

Amount

% of
Net Sales

Amount

% of
Net Sales

%
Change

Sales:

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 752.5
427.9
389.3

47.9% $ 919.1
475.3
27.3
359.3
24.8

52.4% (18.1)%
27.1
20.5

(10.0)
8.3

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,569.7

100.0% $1,753.7

100.0% (10.5)%

Gross Profit:

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 101.9
44.0
38.9

13.5% $ 128.0
52.5
10.3
34.3
10.0

13.9% (20.4)%
11.0
9.6

(16.2)
13.4

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 184.8

11.8% $ 214.8

12.3% (14.0)%

•

•

•

Net sales for the SMB segment decreased year over year in 2009 across all product and customer
sectors. Corporate and consumer sales declined year over year in 2009 by 19% and 11%, respectively,
reflecting widespread softness in IT demand experienced in the first three quarters of 2009. Average
annualized sales productivity (annual net sales divided by a five-quarter average of the sales
representative headcount) decreased by only 3% year over year in 2009 compared to 2008 due to lower
sales volume, partially offset by reduced numbers of sales representatives in 2009. Sales
representatives for our SMB segment totaled 357 at December 31, 2009, compared to 453 at
December 31, 2008. We reduced headcount in 2009 to better align expenses with lower sales volumes.

Net sales for the Large Account segment decreased year over year in 2009 as large enterprises reduced
their IT spending in reaction to the global economic volatility. Average annualized sales productivity
decreased year over year by 5% in 2009 consistent with the year-over-year decline in revenues. Sales
representatives for our Large Account segment totaled 92 at December 31, 2009, compared to 94 at
December 31, 2008.

Net sales for the Public Sector segment increased year over year in 2009 primarily due to increased
sales made under existing federal government contracts. Average annualized sales productivity in 2009
decreased by 6% year over year largely due to the hiring of sales representatives in late 2008 at a new
sales site. Sales representatives for our Public Sector segment totaled 140 at December 31, 2009,
compared to 165 at December 31, 2008.

Gross profit decreased in dollars and as a percentage of net sales in 2009 compared to 2008 as shown by the

following:

•

•

Gross profit for the SMB segment decreased year over year in 2009 due to declines in both net sales
and gross profit margin. We attribute the year-over-year decrease in gross profit margin to competitive
pricing pressures, offset partially by additional vendor consideration as a percentage of net sales in
2009 compared to the prior year.

Gross profit for the Large Account segment decreased year over year in both dollars and as a
percentage of net sales. The decline in gross profit margins was attributable to lower product and
freight margins, which were both impacted adversely by competitive pricing pressures.

26

•

Gross profit for the Public Sector segment increased in 2009 in dollars and as a percentage of net sales
compared to 2008. We attribute the increased gross profit margins to lower shipping costs that more
than offset decreased invoice product margins in 2009 compared to 2008.

Selling, general and administrative expenses decreased in dollars overall but increased as a percentage of

net sales in 2009 compared to 2008.

SG&A expenses attributable to our operating segments, including Headquarters/Other group expenses

allocated to segments, and remaining unallocated Headquarters/Other group expenses are summarized below
(dollars in millions):

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . .
Headquarters/Other, unallocated . . . . .

Years Ended December 31,

2009

2008

Amount

$ 94.0
28.5
38.2
12.0

% of
Net Sales

Amount

% of
Net Sales

%
Change

12.5% $110.2
30.3
6.7
35.0
9.8
11.2

12.0% (14.7)%
6.4
9.7

(5.9)
9.1
7.1

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

$172.7

11.0% $186.7

10.6%

(7.5)%

•

•

•

•

SG&A expenses for the SMB segment in 2009 increased as a percent of net sales but decreased year
over year in dollars due to decreases in personnel expense, advertising expense, and credit card fees
compared to 2008. The decline in personnel expense was attributable to headcount reductions and
lower variable compensation associated with lower gross profits in 2009 compared to 2008. Credit card
fees vary directly with the level of sales and therefore declined accordingly with sales in 2009.
Advertising expense declined due to reduced catalog circulation in 2009 compared to 2008. SG&A
expense also declined due to decreased usage of corporate headquarters functions, given the lower sales
levels in 2009. SG&A expense as a percentage of net sales increased due to the decrease in net sales.

SG&A expenses for the Large Account segment in 2009 decreased in dollars but increased as a
percentage of net sales compared to the prior year period. We attribute the decrease in the dollar
amount of SG&A expense to lower headcount and reduced variable compensation associated with
decreased gross profits in 2009 compared to the prior year period.

SG&A expenses for the Public Sector segment increased in dollars and as a percentage of net sales in
2009 compared to the prior year period. The year-over-year dollar increase was attributable to
additional usage of centralized headquarter functions compared to the prior year, as well as headcount
added at a new sales facility in the fourth quarter of 2008.

Unallocated SG&A expenses for the Headquarters/Other group increased in dollars year over year due
to higher fiduciary costs in 2009 compared to the prior year. As discussed in Note 15, “Segment and
Related Disclosures” to the Consolidated Financial Statements, the Headquarters/Other group provides
services to the three reportable operating segments in areas such as finance, human resources,
information technology, product management, and marketing. Most of the operating costs associated
with such corporate headquarters functions are charged to the operating segments based on their
estimated usage of the underlying functions. Certain headquarters costs relating to executive oversight
and other fiduciary functions are not allocated to the operating segments and are included in this
group’s unallocated expenses.

Special charges totaled $12.8 million in 2009 and consisted of a non-cash asset write-off of $11.6 million

and $1.2 million of workforce reduction and management restructuring charges. We recognized the asset
write-off after we determined to stop further development of an internally developed CRM software module. The
asset write-off represented the capitalized costs of the CRM module, and as a result, the charge had no impact on

27

our cash flows. Management is evaluating alternative solutions to the internally developed CRM software and is
considering future implementation solutions, including purchased software. We recorded $1.4 million of special
charges in 2008 related to workforce reduction and management restructuring charges.

Goodwill impairment charges totaling $8.8 million, $5.4 million net of taxes, were recorded in the year
ended December 31, 2008. We did not record any goodwill impairment charges in 2009. As discussed in Note 2,
“Goodwill and Other Intangible Assets” to the Consolidated Financial Statements included in Item 8 of Part II of
this report, the 2008 non-cash impairment charges represented the entire goodwill balances carried by our SMB
and Public Sector segments. At January 1, 2010, the most recent measurement date, the estimated fair value of
the Large Account reporting unit substantially exceeded the carrying value of that unit.

Loss from operations for the year ended December 31, 2009 was $0.7 million, compared to operating
income of $17.9 million for the year ended December 31, 2008. Loss from operations as a percentage of net sales
was essentially zero in 2009 compared to income from operations of 1.0% as a percentage of net sales in 2008.
Our operating loss in 2009 was largely attributable to the significant decline in sales and the special charges
incurred in that period.

As discussed above, we incurred in 2009 an $11.6 million charge related to the write-off of an internally

developed CRM module, and in 2008 we incurred an $8.8 million goodwill impairment charge, which
represented the entire goodwill balances held by two operating segments. We do not expect in the foreseeable
future to develop internally any software project similar in size to the CRM software module, and as a result,
believe it unlikely that we would recognize a significant asset impairment in future financial statements. In
Item 1A “Risk Factors” of this Annual Report on Form 10-K, we discuss the impact of a goodwill impairment on
our operating results. We do not expect in the foreseeable future to incur a goodwill impairment charge. We
believe that the presentation of our operating results excluding the asset and goodwill impairments would be
useful to investors because they allow for greater transparency, facilitate comparisons to prior periods, and assist
them in forecasting our future performance, because investors typically exclude items we believe to be outside of
normal operating results. Such pro forma presentation would not be in accordance with generally accepted
accounting principles, or GAAP; however, we use non-GAAP measures to evaluate financial performance
against planned amounts, to calculate incentive compensation, and to assist in forecasting future performance.
The table below presents our 2009 and 2008 operating results excluding the two impairments and reconciling the
pro forma results to our financial statements (dollars in millions):

GAAP operating (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Impairment charges (pre-tax):
Asset impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2009

$ (0.7)

11.6
—

Non-GAAP operating income . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$10.9

2008

$17.9

—
8.8

$26.7

Years Ended December 31,

Interest expense was $0.5 million in 2009 compared to $0.7 million in 2008. Interest expense decreased in

2009 due to lower borrowing levels in 2009 compared to the prior year, as well as reduced interest expense
associated with our capital lease in 2009 compared to 2008. Interest and other income was $0.5 million in 2009
compared to $0.8 million in 2008. Interest and other income decreased year over year despite higher cash
balances maintained in 2009 compared to 2008 due to lower interest rates received on such balances in 2009
compared to the prior year.

Our effective tax rate for 2009, which reflected a tax provision despite a pre-tax loss, was 80.5% compared

to 42.4% for 2008. Our tax rate in 2009 was unfavorably affected by separate company state income taxes and
non-deductible expenses. Our effective tax rate in 2008 reflects increased state tax expense associated with filing

28

in additional states in 2008 as a result of our business expansion, as well as a reduction in state credit
carryforwards in that year. Our tax rate will continue to vary based on variations in state tax levels for certain
subsidiaries, valuation reserves, and accounting for uncertain tax positions. We anticipate that our effective tax
rate will be in the range of 40% to 42% in 2010.

Net loss in 2009 was $1.2 million compared to net income of $10.4 million in 2008, primarily due to the

lower sales volumes and higher impairment charges experienced in 2009.

Year Ended December 31, 2008 Compared to Year Ended December 31, 2007

Net sales decreased 1.8% to $1,753.7 million in 2008 from $1,785.4 million in 2007 due to decreases in the

SMB and Large Account segments. Changes in net sales and gross profit by business segment are shown in the
following table (dollars in millions):

Years Ended December 31,

2008

2007

Amount

% of
Net Sales

Amount

% of
Net Sales

%
Change

Sales:

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 919.1
475.3
359.3

52.4% $ 964.5
514.8
27.1
306.1
20.5

54.0% (4.7%)
28.8
17.2

(7.7)
17.4

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,753.7

100.0% $1,785.4

100.0% (1.8%)

Gross Profit:

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 128.0
52.5
34.3

13.9% $ 129.3
57.5
11.0
32.2
9.6

13.4% (1.0%)
11.2
10.5

(8.7)
6.5

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 214.8

12.3% $ 219.0

12.3% (1.9%)

•

•

•

Net sales for the SMB segment decreased across most product and customer sectors. Corporate sales
declined by 4% year over year, reflecting the continued softening in IT spending by small- and
medium-sized businesses. Consumer sales continued to decline, reflecting our focus on more diverse
marketing programs designed to reach our business customers and the general decline in consumer
spending. Average annualized sales productivity decreased 6% year over year in 2008 compared to
2007. Sales representatives for our SMB segment totaled 453 at December 31, 2008, compared to 470
at December 31, 2007.

Net sales for the Large Account segment decreased year over year, reflecting the industry-wide decline
in IT spending by large account customers. Sales representatives for our Large Account segment
totaled 94 at December 31, 2008, compared to 96 at December 31, 2007. Average annualized sales
productivity increased year over year by 2% in 2008 reflecting improved sales processes and reduced
headcount.

Net sales for the Public Sector segment in 2008 increased by 17.4% year over year primarily due to
increased sales made under existing federal government contracts. Average annualized sales
productivity in 2008 increased by 4% year over year largely due to the success of our federal sales
representatives. Sales representatives for our Public Sector segment totaled 165 at December 31, 2008,
up from 117 at December 31, 2007. Most of the year-over-year headcount increase resulted from sales
representatives hired in December 2008 at our new sales site in South Dakota.

29

Gross profit decreased in dollars in 2008 compared to 2007 as shown by the following:

•

•

•

Gross profit for the SMB segment declined year over year in 2008 due to decreased net sales, as gross
profit margins increased over the same period. We attribute the increase in gross profit margin to
additional vendor consideration, offset partially by increased competitive pricing pressures in 2008
compared to the prior year.

Gross profit for the Large Account segment decreased year over year in both dollars and as a
percentage of net sales. The decline in gross profit margins was attributable to aggressive competitive
pricing as large account customers increasingly curtailed IT spending in the second half of 2008.
Additional vendor consideration partially offset such pricing pressure.

Gross profit for the Public Sector segment increased in dollars in 2008 but decreased as a percentage of
net sales compared to 2007. Declines in invoice product and freight margins and lower agency fee
revenues, which are recorded on a net basis, adversely impacted gross profit margins in 2008 compared
to the prior year.

Selling, general and administrative expenses increased in dollars and as a percentage of sales in 2008

compared to 2007.

SG&A expenses attributable to our operating segments, including Headquarters/Other group expenses

allocated to segments, and remaining unallocated Headquarters/Other group expenses are summarized below
(dollars in millions):

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . .
Headquarters/Other, unallocated . . . . .

Years Ended December 31,

2008

2007

Amount

$110.2
30.3
35.0
11.2

% of
Net Sales

Amount

% of
Net Sales

%
Change

12.0% $105.0
29.0
6.4
30.6
9.7
17.0

10.9%
5.6
10.0

5.0%
4.5
14.4

Total . . . . . . . . . . . . . . . . . . . . . . . . . . .

$186.7

10.6% $181.6

10.2%

2.8%

•

•

•

•

SG&A expenses for the SMB segment increased year over year in both dollars and as a percentage of
net sales. Increased personnel costs, higher bad debt expense, and additional usage of centralized
headquarter services led to increased operating expenses in 2008. Despite a decrease in variable
compensation associated with lower gross margins, personnel expense increased due to the higher
travel and training costs experienced in 2008. The operating costs of corporate headquarters and other
support functions are charged to the reportable operating segments based on their estimated usage of
the underlying functions.

SG&A expenses for the Large Account segment increased in dollars and as a percentage of net sales
compared to the prior year period. Additional usage of centralized headquarter services was offset by
reduced variable compensation associated with lower gross margins in 2008 compared to the prior year
period.

SG&A expenses for the Public Sector segment increased in dollars but decreased as a percentage of net
sales in 2008 due to the leveraging of such expenses over a larger sales base. The year-over-year dollar
increase was attributable to additional usage of centralized headquarter services and incremental
variable compensation associated with higher gross profit dollars in 2008 compared to the prior year.

Unallocated SG&A expenses for the Headquarters/Other group decreased in dollars year over year as
increased usage by the operating segments offset increased investments in information technology
systems, annual merit increases, and higher share-based compensation expense in 2008 compared to

30

the prior year. As discussed in Note 15, “Segment and Related Disclosures” to the Consolidated
Financial Statements, the Headquarters/Other group provides services to the three reportable operating
segments in areas such as finance, human resources, information technology, product management, and
marketing. Most of the operating costs associated with such corporate headquarters functions are
charged to the operating segments based on their estimated usage of the underlying functions. Certain
headquarters costs relating to fiduciary and executive oversight functions are not allocated to the
operating segments and are included in this group’s unallocated expenses.

Goodwill impairment charges totaling $8.8 million, $5.4 million net of taxes, were recorded in the year

ended December 31, 2008. We did not record any impairment charges in 2007. As discussed in Note 2,
“Goodwill and Other Intangible Assets” to the Consolidated Financial Statements included in Item 8 of Part II of
this report, the 2008 non-cash impairment charges represented the entire goodwill balances carried by our SMB
and Public Sector segments. Goodwill impairment, pre-tax by segment, for the year ended December 31, 2008 is
summarized below (dollars in millions):

Public Sector
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2008

$7.6
1.2

$8.8

Special charges totaled $1.4 million and $0.5 million for the years ended December 31, 2008 and 2007,

respectively. Such charges related to workforce reductions and management restructuring charges.

Income from operations decreased by $18.9 million to $17.9 million for the year ended December 31, 2008,
from $36.8 million in 2007. Income from operations as a percentage of net sales decreased from 2.1% in 2007 to
1.0% in 2008. This decrease was attributable to the decrease in net sales, goodwill impairment charges, and
increased operating expenses in 2008 as a percentage of net sales, as discussed above.

Interest expense was $0.7 million in 2008 compared to $0.9 million in 2007. Interest expense decreased in

2008 due to lower borrowing levels in 2008 compared to the prior year, as well as reduced interest expense
associated with our capital lease in 2008 compared to 2007. Interest and other income was largely unchanged
year over year despite higher cash balances maintained in 2008 compared to 2007 due to lower interest rates
received on such balances in 2008 compared to the prior year.

Our effective tax rate was 42.4% for 2008 and 37.2% for 2007. Our higher effective tax rate in 2008 was

generally due to increased state tax expense associated with filing in additional states as a result of our business
expansion, as well as a reduction in state credit carryforwards. Our 2007 tax rate was favorably impacted by the
consolidated filing of certain state income tax returns.

Net income decreased by $12.6 million to $10.4 million in 2008 from $23.0 million in 2007, principally as a

result of the decrease in income from operations.

31

LIQUIDITY AND CAPITAL RESOURCES

Liquidity Overview

Our primary sources of liquidity have historically been internally generated funds from operations and
borrowings under our bank line of credit. We have used those funds to meet our capital requirements, which
consist primarily of working capital for operational needs, capital expenditures for computer equipment and
software used in our business, repurchases of common stock for treasury, and as opportunities arise, possible
acquisitions of new businesses.

We believe that funds generated from operations, together with available credit under our bank line of credit

and inventory trade credit agreements, will be sufficient to finance our working capital, capital expenditure, and
other requirements for at least the next twelve calendar months. We expect our capital needs for 2010 to consist
primarily of capital expenditures, excluding any expenditures on new IT systems, of $5.0 to $6.0 million and
payments on capital and contractual obligations of approximately $3.8 million. In July 2009 we began a
comprehensive review and assessment of our entire business software needs, following the write-off of an
uncompleted internally-developed CRM software module. That review and assessment includes the review of
commercially available software that meets, or can be configured to meet, those needs better than our existing
software. While we have not yet finalized any decisions regarding whether or to what extent new software will be
acquired and implemented, such a project, if fully implemented, could exceed $20 million over a five year
period.

We expect to meet our cash requirements for 2010 through a combination of cash on hand, cash generated

from operations and, if necessary, borrowings on our bank line of credit, as follows:

•

•

•

Cash on Hand. At December 31, 2009, we had approximately $46.3 million in unrestricted accounts.

Cash Generated from Operations. We expect to generate cash flows from operations in excess of
operating cash needs by generating earnings and balancing net changes in inventories and receivables
with compensating changes in payables to generate a positive cash flow. Historically, we have
consistently generated positive cash flows from operations.

Credit Facilities. As of December 31, 2009, no borrowings were outstanding against our $50.0 million
bank line of credit which is available through October 2012. This line of credit can be increased, at our
option, to $80.0 million for approved acquisitions or other uses authorized by the bank. Borrowings
are, however, limited by certain minimum collateral and earnings requirements, as described more fully
below.

Our ability to continue funding our planned growth, both internally and externally, is dependent upon our

ability to generate sufficient cash flow from operations or to obtain additional funds through equity or debt
financing, or from other sources of financing, as may be required. While at this time we do not anticipate needing
any additional sources of financing to fund our operations, if demand for IT products continues to decline, our
cash flows from operations may be substantially affected. See also related risks listed above under “Item 1A.
Risk Factors.”

Summary Sources and Uses of Cash

The following table summarizes our sources and uses of cash over the last three years (in millions):

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash used for investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net cash (used for) provided by financing activities . . . . . . . . . . . . . . . . . . . . . . . .

(Decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . .

32

Years Ended December 31,

2009

2008

2007

$ 5.7
(5.6)
(0.8)

$(0.7)

$ 45.2
(10.3)
(1.6)

$ 33.3

$ 0.4
(7.0)
2.8

$(3.8)

Cash provided by operating activities decreased by $39.5 million in 2009 compared to the prior year.

Operating cash flow in 2009 resulted primarily from net income before non-cash asset impairment and
depreciation, as well as an increase in accounts payable, offset by increases in accounts receivable and inventory.
Accounts receivable increased by $32.2 million in 2009 from the prior year-end level due to an increase in days
sales outstanding, or DSO’s, and higher sales in the fourth quarter of 2009 compared to the prior year period.
DSO’s increased to 47 days at December 31, 2009, compared to 45 days at December 31, 2008, as a result of
increased sales in 2009 to public sector customers, who generally have longer payment terms compared to our
corporate customers. Inventory increased year over year by $6.6 million in 2009, which we attribute to increased
inventory in-transit from our vendors associated with higher sales levels in the fourth quarter of 2009 compared
to the prior year period. However, inventory turns improved to 24 turns at December 31, 2009, compared to 20
turns at December 31, 2008. Cash flow provided by operations for the year ended December 31, 2008, resulted
primarily from net income before non-cash goodwill impairment and depreciation, as well as decreases in
accounts receivables and inventory, offset by an increase in accounts payable. Cash flow provided by operations
for the year ended December 31, 2007, resulted primarily from net income before depreciation and an increase in
accrued expenses, offset by increases in accounts receivable and inventory.

At December 31, 2009, we had $125.1 million in outstanding accounts payable. Such accounts are generally

paid within 30 days of incurrence, or earlier when favorable cash discounts are offered. This balance will be
financed by cash flows from operations or short-term borrowings under the line of credit. This amount includes
$11.4 million payable to two financial institutions under inventory trade credit agreements we use to finance our
purchase of certain inventory, secured by the inventory so financed. We believe we will be able to meet our
obligations under our accounts payable with cash flows from operations and our existing line of credit.

Cash used for investing activities decreased by $4.7 million in 2009 compared to 2008. These activities
consist of capital expenditures in the three years presented, primarily for computer equipment and capitalized
internally-developed software, offset by proceeds from the sale of disposed capital assets.

Cash used for financing activities decreased year over year by $0.8 million in 2009 primarily due to reduced

purchases of treasury shares. We repurchased 78,278 shares at a total cost of $0.4 million in 2009 (an average
price of $4.51 per share). In addition, we withheld 14,549 shares, having an aggregate fair value of $0.1 million,
upon the vesting of stock awards to satisfy related employee tax obligations during the year ended December 31,
2009. These repurchases were placed in treasury and are available for future equity grants or retirement. Cash
used by financing activities in 2008 related primarily to the purchase of treasury stock and the repayment of
capital lease obligations. We repurchased 195,994 shares at a total cost of $1.4 million and withheld 14,852
shares, having an aggregate fair value of $0.1 million, to satisfy related employee tax obligations in 2008. Cash
provided by financing activities in 2007 related primarily to proceeds of $2.9 million from option exercises in
2007.

Debt Instruments, Contractual Agreements, and Related Covenants

Below is a summary of certain provisions of our credit facilities and other contractual obligations. For more

information about the restrictive covenants in our debt instruments and inventory financing agreements, see
“Factors Affecting Sources of Liquidity” below. For more information about our obligations, commitments, and
contingencies, see our consolidated financial statements and the accompanying notes included in this annual
report.

Bank Line of Credit. Our bank line of credit provides us with a borrowing capacity of up to $50.0 million at

the prime rate (3.25% at December 31, 2009). In addition, we have the option to increase the facility by an
additional $30.0 million, based on sufficient levels of trade receivables to meet borrowing base requirements, and
depending on meeting minimum EBITDA (earnings before interest, taxes, depreciation, and amortization) and
equity requirements, described below under “Factors Affecting Sources of Liquidity.” The facility also gives us
the option of obtaining Eurodollar Rate Loans in multiples of $1.0 million for various short-term durations.

33

Substantially all of our assets are collateralized as security for this facility, and all of our subsidiaries are
guarantors under the line of credit. At December 31, 2009, the entire $50 million facility was available for
borrowing.

This facility, which matures in October 2012, operates under an automatic cash management program
whereby disbursements in excess of available cash are added as borrowings at the time disbursement checks clear
the bank, and available cash receipts are first applied against any outstanding borrowings and then invested in
short-term qualified cash investments. Accordingly, borrowings under the line are classified as current.

Inventory Trade Credit Agreements. We have additional security agreements with two financial institutions

to facilitate the purchase of inventory from various suppliers under certain terms and conditions. These
agreements allow a collateralized first position in certain branded products inventory financed by these financial
institutions. Although the agreements provide for up to 100% financing on the purchase price, up to an aggregate
of $45.0 million, any outstanding financing must be fully secured by available inventory. We do not pay any
interest or discount fees on such inventory financing; such costs are borne by the suppliers as an incentive for us
to purchase their products. Amounts outstanding under such facilities, equal to $11.4 million as of December 31,
2009, are recorded in accounts payable, and the inventory financed is classified as inventory on the consolidated
balance sheet.

Standby Letter of Credit. We issued a standby letter of credit for $1.0 million in December 2009 to
guarantee a rebate payment to a customer on a January 2010 sales transaction. We made the rebate payment in
January 2010, thereby settling the obligation, and accordingly requested that the bank cancel the letter of credit.

Contractual Obligations. The following table sets forth information with respect to our long-term

obligations payable in cash as of December 31, 2009 (in thousands):

Payments Due By Period

Total

Less Than
1 Year

1 – 3
Years

3 – 5
Years

More Than
5 Years

Contractual Obligations:
Capital lease obligations (1) . . . . . . . . . . . . . . . . . . . . . . . . . . .
Operating lease obligations (2)
. . . . . . . . . . . . . . . . . . . . . . . .
Sports marketing commitments . . . . . . . . . . . . . . . . . . . . . . .

$ 4,462
4,858
1,234

$1,139
2,305
379

$2,278
1,940
560

$1,045
451
295

—
162
—

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$10,554

$3,823

$4,778

$1,791

$162

Including interest, excluding taxes, insurance, and common area maintenance charges.

(1)
(2) Excluding taxes, insurance, and common area maintenance charges.

Due to the uncertainty with respect to the timing of future cash flows associated with our unrecognized tax

benefits at December 31, 2009, we are unable to make reasonably reliable estimates of the period of cash
settlement with the respective taxing authority. Therefore, $3.5 million of unrecognized tax benefits, including
interest and penalties, have been excluded from the contractual obligations table above. See Note 11 to the
Consolidated Financial Statements for a discussion on income taxes.

Capital Leases. We have a fifteen-year lease for our corporate headquarters with an affiliated company

related through common ownership. In addition to the rent payable under the facility lease, we are required to
pay real estate taxes, insurance, and common area maintenance charges.

Operating Leases. We also lease facilities from our principal stockholders and facilities and equipment from
third parties under non-cancelable operating leases. See “Contractual Obligations” above for lease commitments
under these leases.

34

Sports Marketing Commitments. We have entered into multi-year sponsorship agreements with the Boston

Red Sox and the New England Patriots that extend to 2010 and 2013, respectively. These agreements, which
grant us various marketing rights and seating arrangements, require annual payments aggregating from
$0.3 million to $0.4 million per year.

Off-Balance Sheet Arrangements. We do not have any other off-balance sheet arrangements that have or are

reasonably likely to have, a current or future material effect on our financial condition, changes in financial
condition, revenues or expenses, results of operations, liquidity, capital expenditures, or capital resources.

Factors Affecting Sources of Liquidity

Internally Generated Funds. The key factors affecting our internally generated funds are our ability to
minimize costs and fully achieve our operating efficiencies, timely collection of our customer receivables, and
management of our inventory levels.

Bank Line of Credit. Our credit facility contains certain financial ratios and operational covenants and other

restrictions (including restrictions on additional debt, guarantees, stock repurchases, dividends and other
distributions, investments, and liens) with which we and all of our subsidiaries must comply. Any failure to
comply with these covenants would not only prevent us from borrowing additional funds under this line of credit,
but would also constitute a default. This credit facility contains two financial tests:

•

The funded debt ratio (defined as the average outstanding advances under the line for the quarter,
divided by the consolidated EBITDA for the trailing four quarters) must not be more than 2.0 to 1.0.
We did not have any outstanding borrowings under the credit facility in the fourth quarter of 2009, and
accordingly the funded debt ratio did not limit potential borrowings at December 31, 2009. Future
decreases in our consolidated EBITDA, however, could limit our potential borrowings under the credit
facility.

• Minimum Consolidated Net Worth must be at least $150.0 million, plus 50% of consolidated net
income for each quarter, beginning with the quarter ended March 31, 2007. Such amount was
calculated at December 31, 2009, as $173.0 million, whereas our actual consolidated stockholders’
equity at this date was $235.3 million.

The borrowing base under this facility is set at 80% of qualified commercial receivables, plus 50% of
qualified government receivables. As of December 31, 2009, the entire $50.0 million facility was available for
borrowing.

Inventory Trade Credit Agreements. These agreements contain similar financial ratios and operational
covenants and restrictions as those contained in our bank line of credit described above. Such agreements also
contain cross-default provisions whereby a default under the bank agreement would also constitute a default
under these agreements. Financing under these agreements is limited to the purchase of specific branded products
from authorized suppliers, and amounts outstanding must be fully collateralized by inventories of those products
on hand.

Capital Markets. Our ability to raise additional funds in the capital market depends upon, among other

things, general economic conditions, the condition of the information technology industry, our financial
performance and stock price, and the state of the capital markets.

APPLICATION OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES

A “critical accounting policy” has been defined as one that is both important to the portrayal of the
registrant’s financial condition and results and requires management’s most difficult, subjective or complex
judgments, often as a result of the need to make estimates about the effect of matters that are inherently

35

uncertain. Further, “critical accounting policies” are those that are reflective of significant judgments and
uncertainties, and potentially result in materially different results under different assumptions and conditions.

We believe that our accounting policies described below fit the definition of “critical accounting policies.”

Revenue Recognition

Revenue on product sales is recognized at the point in time when persuasive evidence of an arrangement
exists, the price is fixed or determinable, delivery has occurred, and there is a reasonable assurance of collection
of the sales proceeds. We generally obtain oral or written purchase authorizations from our customers for a
specified amount of product at a specified price. Because we either (i) have a general practice of covering
customer losses while products are in-transit despite title transferring at the point of shipment or (ii) have FOB—
destination specifically set out in our arrangements with certain customers, delivery is deemed to have occurred
at the point in time when the product is received by the customer.

We provide our customers with a limited thirty-day right of return generally limited to defective
merchandise. Revenue is recognized at delivery and a reserve for sales returns is recorded. We have
demonstrated the ability to make reasonable and reliable estimates of product returns based on significant
historical experience and record our sales reserves as a reduction of revenues and either as offsets to accounts
receivable or, for customers who have already paid, as credits to accrued expenses. At December 31, 2009, we
recorded sales reserves of $1.9 million and $0.3 million as components of accounts receivable and accrued
expenses, respectively. At December 31, 2008, we recorded sales reserves of $2.1 million and $0.4 million as
components of accounts receivable and accrued expenses, respectively.

All amounts billed to a customer in a sale transaction related to shipping and handling, if any, represent

revenues earned for the goods provided, and these amounts have been classified as “net sales.” Costs related to
such shipping and handling billings are classified as “cost of sales.” Sales are reported net of sales, use, or other
transaction taxes that are collected from customers and remitted to taxing authorities.

Revenue for third-party service contracts is recorded on a net sales recognition basis because we do not
assume the risks and rewards of ownership in these transactions. For such contracts, we evaluate whether the
sales of such services should be recorded as gross sales or net sales. Under gross sales recognition, we are the
primary obligor, and the entire selling process is recorded in sales with our cost to the third-party service
provider recorded as a cost of sales. Under net sales recognition, we are not the primary obligor, and the cost to
the third-party service provider is recorded as a reduction to sales, with no cost of goods sold, thus leaving the
gross profit as the reported net sale for the transaction.

Similarly, we recognize revenue from agency sales transactions on a net sales basis. In agency sales
transactions, we facilitate product sales by equipment and software manufacturers directly to our customers and
receive agency, or referral, fees for such transactions. We do not take title to the products or assume any
maintenance or return obligations in these transactions; title is passed directly from the supplier to our customer.

Net amounts included in revenue for such third-party service contracts and agency sales transactions were

$12.3 million, $13.3 million, and $14.3 million for the years ended December 31, 2009, 2008, and 2007,
respectively.

Although service revenues represent a small percentage of our consolidated revenues, we offer a growing
range of services, including installation, configuration, repair, and other services performed by our personnel and
third-party providers. If a service is performed in conjunction with the delivery of hardware, software, or another
service, then we determine whether an item included in such multiple-element arrangements constitutes a
separate deliverable.

36

In these arrangements, an element is separated as a deliverable only when the following three conditions are

met:

•

•

•

The delivered item(s) has value to the customer on a standalone basis;

There is objective and reliable evidence of the fair value of the undelivered item; and

If the arrangement includes a general right of return relative to the delivered item, delivery or
performance of the undelivered item(s) is considered probable and substantially under our control.

Accounts Receivable

We perform ongoing credit evaluations of our customers and adjust credit limits based upon payment
history and customers’ current creditworthiness. Our allowance is generally computed by (1) applying specific
percentage reserves on accounts that are past due; and (2) specifically reserving for customers known to be in
financial difficulty. Therefore, if the financial condition of certain of our customers were to deteriorate, or if we
noted there was a lengthening of the timing of the settlement of receivables that was symptomatic of a general
deterioration in the ability of our customers to pay, we would have to increase our allowance for doubtful
accounts. This would negatively impact our earnings. Our cash flows would be impacted to the extent that
receivables could not be collected.

In addition to accounts receivable from customers, we record receivables from our vendors/suppliers for
cooperative advertising, price protection, supplier reimbursements, rebates, and other similar arrangements. A
portion of such receivables is estimated based on information available from our vendors at discrete points in
time. While such estimates have historically approximated actual cash received, a change in estimates could give
rise to a reduction in the receivable. This could negatively impact our earnings and our cash flows.

Considerable judgment is used in assessing the ultimate realization of customer receivables and vendor/
supplier receivables, including reviewing the financial stability of a customer, vendor information, and gauging
current market conditions. If our evaluations are incorrect, we may incur additional charges in the future on our
consolidated statements of operations.

Vendor Allowances

We receive allowances from merchandise vendors for price protections, discounts, product rebates, and

other programs. These allowances are treated as a reduction of the vendor’s prices and are recorded as
adjustments to cost of sales or inventory, as applicable. We also receive vendor co-op advertising funding for our
catalogs and other programs. Vendors have the ability to place advertisements in the catalogs or fund other
advertising activities for which we receive advertising allowances. These vendor allowances, to the extent that
they represent specific reimbursements of the underlying incremental and identifiable costs, are offset against
SG&A expense on the consolidated statements of operations. Advertising allowances that cannot be associated
with a specific program funded by an individual vendor or that exceed the fair value of advertising expense
associated with that program are classified as offsets to cost of sales or inventory. Our vendor partners generally
consolidate their funding of advertising and other marketing programs, and as a result, we classify substantially
all vendor allowances as a reduction of cost of inventory purchases rather than a reduction of advertising
expense. The level of allowances received from certain merchandise vendors has declined in past years and may
do so again. Such a decline could have a material impact on gross margin and operating income.

Inventories

Inventories (all finished goods) consisting of software packages, computer systems, and peripheral

equipment are stated at cost (determined under a weighted-average cost method which approximates the first-in,
first-out method) or market, whichever is lower. Inventory quantities on hand are reviewed regularly, and
provisions are made for obsolete, slow moving, and non-salable inventory, based primarily on management’s

37

forecast of customer demand for those products in inventory. The IT industry is characterized by rapid
technological change and new product development that could result in increased obsolescence of inventory on
hand. Increased obsolescence or decreased customer demand beyond management’s expectations could require
additional provisions, which could negatively impact our earnings. Our obsolescence charges have historically
ranged between $5.5 million and $7.0 million per annum. Historically, there have been no unusual charges
precipitated by specific technological or forecast issues.

Contingencies

From time to time we are subject to potential claims and assessments from third parties. We continually
assess whether or not such claims have merit and warrant accrual under the “probable and estimable” criteria
found under U.S. GAAP. We are also subject to audits by states on sales and income taxes, unclaimed property,
and other assessments. A multi-state unclaimed property audit is currently in progress, and certain sales tax
audits may be imminent. While management believes that known liabilities have been adequately provided for, it
is too early to determine the ultimate outcome of such audits. Additional liabilities could be asserted, and such
outcome could have a material negative impact on our results of operations and financial condition.

Value of Goodwill and Long-Lived Assets, Including Intangibles

We carry a variety of long-lived assets on our consolidated balance sheet. These are all currently classified

as held for use. These include property and equipment, identifiable intangibles, and goodwill. An impairment
review is undertaken on (1) an annual basis for assets such as goodwill and indefinite lived intangible assets; and
(2) on an event-driven basis for all long-lived assets (including indefinite lived intangible assets and goodwill)
when facts and circumstances suggest that cash flows emanating from such assets may be diminished. We have
historically reviewed the carrying value of all these assets based partly on our projections of anticipated cash
flows – projections which are, in part, dependent upon anticipated market conditions, operational performance,
and legal status. Any impairment charge that is recorded negatively impacts our earnings. Cash flows are
generally not impacted.

We recorded a non-cash goodwill impairment charge of $8.8 million in the year ended December 31, 2008

to write-off the entire goodwill balances held by the SMB and Public Sector segments. Our Large Account
segment which is the only reporting unit with goodwill remaining, however, continues to carry $49.3 million of
goodwill and other intangible assets. While we believe that our estimates of fair value are reasonable, different
assumptions regarding items such as future cash flows and the volatility inherent in markets which we serve
could materially affect our valuations and result in impairment charges against the carrying value of those
remaining assets in our Large Account segment.

We completed our annual goodwill and indefinite lived trademark impairment test on the first day of 2010
and determined that the fair value of our Large Account reporting unit substantially exceeded its carrying value,
and as a result, no impairment resulted. We determine the fair values of our reporting units by preparing a
discounted cash flow analysis using forward looking projections of each unit’s future operating results. The
significant assumptions used in our discounted cash flow analysis include: projected cash flows and profitability,
the discount rate used to present value future cash flows, working capital requirements, and terminal growth
rates. Cash flows and profitability assumptions include sales growth, gross margin, and SG&A growth
assumptions which are generally based on historical trends. The discount rate used is a “market participant”
weighted average cost of capital (“WAAC”). At our annual testing as of January 1, 2010, we used a WAAC rate
of 13.5% and estimated terminal growth rate at 5% and working capital requirements at 7.5% of revenues.

Share-Based Compensation

We measure the grant date fair value of equity awards given to employees and recognize that cost, adjusted

for forfeitures, over the period that such services are performed in our consolidated financial statements (as

38

further described in Note 10 to our Consolidated Financial Statements). Stock-based compensation includes an
estimate of forfeitures to be estimated at the time of grant and revised, if necessary, in subsequent periods if
actual forfeitures experienced differ from these estimates.

Income Taxes

We recognize deferred income tax assets and liabilities for the differences between the financial statement

and tax basis of assets and liabilities that will result in taxable or deductible amounts in the future, based on
enacted tax laws and rates anticipated to be applicable to the periods in which the differences are expected to
affect taxable income. We account for uncertain tax positions based upon our assessment of whether a tax benefit
is more likely than not to be sustained upon examination by tax authorities. We report a liability for unrecognized
tax benefits resulting from uncertain tax positions taken or expected to be taken in a tax return and recognize
interest and penalties, if any, related to unrecognized tax benefits in income tax expense.

RECENTLY ISSUED FINANCIAL ACCOUNTING STANDARDS

In October 2009, the Financial Accounting Standards Board issued guidance to amend the accounting and

disclosure requirements for revenue recognition. These amendments are effective for fiscal years beginning on or
after June 15, 2010, and early adoption is permitted. We expect to adopt the amendments beginning January 1,
2011. The new guidance modifies the criteria for the separation of deliverables into units of accounting for
multiple element arrangements. We have not yet determined the effect that adoption of this new guidance will
have on our financial statements.

INFLATION

We have historically offset any inflation in operating costs by a combination of increased productivity and

price increases, where appropriate. We do not expect inflation to have a significant impact on our business in the
foreseeable future.

Item 7A. Quantitative and Qualitative Disclosure About Market Risk

We invest cash balances in excess of operating requirements in short-term securities, generally with
maturities of 90 days or less. In addition, our unsecured credit agreement provides for borrowings which bear
interest at variable rates based on the prime rate. We believe the effect, if any, of reasonably possible near-term
changes in interest rates on our financial position, results of operations, and cash flows should not be material.
Our credit agreement exposes earnings to changes in short-term interest rates since interest rates on the
underlying obligations are variable. No borrowings were outstanding pursuant to the credit agreement as of
December 31, 2009, and our average outstanding borrowing during 2009 was minimal. Accordingly, the change
in earnings resulting from a hypothetical 10% increase or decrease in interest rates would not be material.

Item 8.

Consolidated Financial Statements and Supplementary Data

The information required by this Item is included in this Report beginning at page F-1.

Item 9.

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

Not applicable.

39

Item 9A. Controls and Procedures

Management’s Evaluation of Disclosure Controls and Procedures

The Company’s management, with the participation of the Chief Executive Officer and Chief Financial
Officer, evaluated the effectiveness of the Company’s disclosure controls and procedures as of December 31,
2009. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) promulgated
under the Exchange Act, means controls and other procedures of a company that are designed to ensure that
information required to be disclosed by a company in the reports that it files or submits under the Exchange Act
is recorded, processed, summarized, and reported, within the time periods specified in the SEC’s rules and forms.
Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that
information required to be disclosed by a company in the reports that it files or submits under the Exchange Act
is accumulated and communicated to the company’s management, including its principal executive and principal
financial officers, as appropriate to allow timely decisions regarding required disclosure. Management recognizes
that any controls and procedures, no matter how well designed and operated, can provide only reasonable
assurance of achieving their objectives and management necessarily applies its judgment in evaluating the cost-
benefit relationship of possible controls and procedures. The Company’s disclosure controls and procedures are
designed to provide reasonable assurance of achieving their objectives as described above. Based on this
evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the period
covered by this report, the Company’s disclosure controls and procedures were effective at the reasonable
assurance level.

Management’s Annual Report on Internal Control over Financial Reporting

The Company’s management is responsible for establishing and maintaining adequate internal control over

financial reporting for the Company. Internal control over financial reporting is defined in Rule 13a-15(f) or
15d-15(f) promulgated under the Exchange Act as a process designed by, or under the supervision of, the
Company’s principal executive and principal financial officers and effected by the Company’s board of directors,
management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting
and the preparation of financial statements for external purposes in accordance with U.S. generally accepted
accounting principles and includes those policies and procedures that: (1) pertain to the maintenance of records
that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the
Company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of
financial statements in accordance with U.S. generally accepted accounting principles and that receipts and
expenditures of the Company are being made only in accordance with authorizations of management and
directors of the Company; and (3) provide reasonable assurance regarding prevention or timely detection of
unauthorized acquisition, use, or disposition of the Company’s assets that could have a material effect on the
financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect
misstatements. Projections of any evaluation of effectiveness to future periods are subject to the risk that controls
may become inadequate because of changes in conditions, or that the degree of compliance with the policies or
procedures may deteriorate.

The Company’s management assessed the effectiveness of the Company’s internal controls over financial

reporting as of December 31, 2009. In making this assessment, the Company’s management used the criteria set
forth by the Committee of Sponsoring Organizations of the Treadway Commission in Internal Control-
Integrated Framework.

Based on our assessment, management concluded that, as of December 31, 2009, the Company’s internal

control over financial reporting is effective based on those criteria.

The Company’s Independent Registered Public Accounting Firm has issued an audit report on the

Company’s internal control over financial reporting as of December 31, 2009. This report appears below.

40

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
PC Connection, Inc.
Merrimack, New Hampshire

We have audited the internal control over financial reporting of PC Connection, Inc. and subsidiaries (the

“Company”) as of December 31, 2009, based on criteria established in Internal Control—Integrated Framework
issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company’s
management is responsible for maintaining effective internal control over financial reporting and for its
assessment of the effectiveness of internal control over financial reporting, included in the accompanying
Management’s Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an
opinion on the Company’s internal control over financial reporting based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether effective internal control over financial reporting was maintained in all material respects. Our
audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a
material weakness exists, testing and evaluating the design and operating effectiveness of internal control based
on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We
believe that our audit provides a reasonable basis for our opinion.

A company’s internal control over financial reporting is a process designed by, or under the supervision of,
the company’s principal executive and principal financial officers, or persons performing similar functions, and
effected by the company’s board of directors, management, and other personnel to provide reasonable assurance
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in
accordance with generally accepted accounting principles. A company’s internal control over financial reporting
includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail,
accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable
assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance
with generally accepted accounting principles, and that receipts and expenditures of the company are being made
only in accordance with authorizations of management and directors of the company; and (3) provide reasonable
assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the
company’s assets that could have a material effect on the financial statements.

Because of the inherent limitations of internal control over financial reporting, including the possibility of

collusion or improper management override of controls, material misstatements due to error or fraud may not be
prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal
control over financial reporting to future periods are subject to the risk that the controls may become inadequate
because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the Company maintained, in all material respects, effective internal control over financial
reporting as of December 31, 2009, based on the criteria established in Internal Control—Integrated Framework
issued by the Committee of Sponsoring Organizations of the Treadway Commission.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the consolidated financial statements and financial statement schedule as of and for the year
ended December 31, 2009 of the Company and our report dated March 15, 2010 expressed an unqualified
opinion on those financial statements and financial statement schedule.

/s/ Deloitte & Touche LLP
Boston, Massachusetts
March 15, 2010

41

Changes in Internal Control over Financial Reporting

No change in the Company’s internal control over financial reporting occurred during the fiscal quarter

ended December 31, 2009, that has materially affected, or is reasonably likely to materially affect, the
Company’s internal control over financial reporting.

Item 9B. Other information

None.

42

PART III

Item 10. Directors, Executive Officers, and Corporate Governance

The information included under the headings, “Executive Officers of PC Connection” in Item 4 of Part I
hereof and “Information Concerning Directors, Nominees, and Executive Officers,” “Section 16(a) Beneficial
Ownership Reporting Compliance,” “Code of Business Conduct and Ethics,” and “Board Committees—Audit
Committee” in our definitive Proxy Statement for our 2010 Annual Meeting of Stockholders to be held on
May 26, 2010 (the “Proxy Statement”) is incorporated herein by reference. We anticipate filing the Proxy
Statement within 120 days after December 31, 2009. With the exception of the foregoing information and other
information specifically incorporated by reference into this Form 10-K, the Proxy Statement is not being filed as
a part hereof.

Item 11. Executive Compensation

The information included under the headings “Executive Compensation” and “Director Compensation” in

the Proxy Statement is incorporated herein by reference.

Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder

Matters

The information included under the headings “Security Ownership of Certain Beneficial Owners and
Management” and “Equity Compensation Plan Information” in the Proxy Statement is incorporated herein by
reference.

Item 13. Certain Relationships and Related Transactions, and Director Independence

The information included under the headings “Certain Relationships and Related Transactions” and

“Director Independence” in the Proxy Statement is incorporated herein by reference.

Item 14. Principal Accountant Fees and Services

The information included under the heading “Principal Accountant Fees and Services” in the Proxy

Statement is incorporated herein by reference.

43

PART IV

Item 15. Exhibits and Financial Statement Schedules

(a) List of Documents Filed as Part of this Report:

(1) Consolidated Financial Statements

The consolidated financial statements listed below are included in this document.

Consolidated Financial Statements

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statement of Changes in Stockholders’ Equity . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page
References

F-2
F-3
F-4
F-5
F-6
F-7

(2) Consolidated Financial Statement Schedule:

The following Consolidated Financial Statement Schedule, as set forth below, is filed with this report:

Schedule

Page
Reference

Schedule II—Valuation and Qualifying Accounts . . . . . . . . . . . . . . . . . . . . . . . . .

S-1

All other schedules have been omitted because they are either not applicable or the relevant
information has already been disclosed in the financial statements.

(3) Supplementary Data

Not applicable.

44

(b) Exhibits

The exhibits listed below are filed herewith or are incorporated herein by reference to other filings.

Exhibits

3.2(5)

3.4(19)

4.1(1)

9.1(1)

10.1(1)

10.2(5)

10.3(27)

10.4(27)

10.5(17)

10.6(17)

10.7(17)

10.8(12)

10.9(25)

10.10(1)

10.11(21)

10.12(21)

10.13(23)

10.14(28)

10.15(8)

10.16(8)

10.17(8)

EXHIBIT INDEX

Amended and Restated Certificate of Incorporation of Registrant, as amended.

Amended and Restated Bylaws of Registrant.

Form of specimen certificate for shares of Common Stock, $0.01 par value per share, of the
Registrant.

Form of 1998 PC Connection Voting Trust Agreement among the Registrant, Patricia Gallup
individually and as a trustee, and David Hall individually and as trustee.

Form of Registration Rights Agreement among the Registrant, Patricia Gallup, David Hall, and the
1998 PC Connection Voting Trust.

1997 Amended and Restated Stock Incentive Plan.

2007 Amended and Restated Stock Incentive Plan.

Amended and Restated 1997 Employee Stock Purchase Plan.

Form of Incentive Stock Option Agreement for 2007 Stock Incentive Plan.

Form of Nonstatutory Stock Option Agreement for 2007 Stock Incentive Plan.

Form of Restricted Stock Agreement for 2007 Stock Incentive Plan.

PC Connection, Inc. Discretionary Bonus Plan.

Executive Bonus Plan.

Employment Agreement, dated as of January 1, 1998, between the Registrant and Patricia Gallup.

Employment Agreement, dated as of May 12, 2008, between the Registrant and Timothy
McGrath.

Severance Agreement, dated as of October 9, 2001, between the Registrant and Bradley
Mousseau.

Separation Agreement, dated October 14, 2008, by and between the Registrant and David
Beffa-Negrini.

Employment Agreement, dated February 1, 2010, by and between the Registrant and John
A. Polizzi.

Agreement for Inventory Financing, dated as of October 31, 2002, by and among the Registrant,
Merrimack Services Corporation, GovConnection, Inc., MoreDirect, Inc., and IBM Credit
Corporation.

Guaranty, dated as of November 14, 2002, entered into by Registrant in connection with the
Agreement for Inventory Financing, dated as of October 31, 2002, by and among the Registrant,
Merrimack Services Corporation, GovConnection, Inc., MoreDirect, Inc., and IBM Credit
Corporation.

Guaranty, dated as of November 14, 2002, entered into by PC Connection Sales Corporation in
connection with the Agreement for Inventory Financing, dated as of October 31, 2002, by and
among the Registrant, Merrimack Services Corporation, GovConnection, Inc., MoreDirect, Inc.,
and IBM Credit Corporation.

45

Exhibits

10.18(8)

10.19(13)

10.20(13)

10.21(29)

10.22(18)

Acknowledgement, Waiver, and Amendment to Agreement for Inventory Financing, dated as of
November 25, 2003, by and among the Registrant, Merrimack Services Corporation,
GovConnection, Inc., MoreDirect, Inc., and IBM Credit LLC.

Second Amendment, dated May 9, 2004, to the Agreement for Inventory Financing between the
Registrant and its subsidiaries Merrimack Services Corporation, GovConnection, Inc., and
MoreDirect, Inc., and IBM Credit LLC.

Third Amendment, dated May 27, 2005, to the Agreement for Inventory Financing between the
Registrant and its subsidiaries Merrimack Services Corporation, GovConnection, Inc., and
MoreDirect, Inc., and IBM Credit LLC.

Second Amended and Restated Credit and Security Agreement, dated June 29, 2005, among
Citizens Bank of Massachusetts, as lender and as agent, other financial institutions party thereto
from time to time, as lenders, PC Connection, Inc., as borrower, GovConnection, Inc., Merrimack
Services Corporation, PC Connection Sales Corporation, PC Connection Sales of Massachusetts,
Inc., and MoreDirect, Inc., each as guarantors.

Third Amendment, dated October 15, 2007, to the Second Amended and Restated Credit and
Security Agreement by and among the Registrant and certain subsidiary guarantors, and RBS
Citizens, National Association, successor by merger to Citizens Bank of Massachusetts, as lender
and agent.

10.23(11)

Bill of Sale, dated October 21, 2005, between PC Connection, Inc. and IBM Credit, LLC.

10.24(1)

10.25(2)

10.26(26)

10.27(22)

10.28(1)

10.29(4)

10.30(7)

10.31(10)

10.32(15)

10.33(26)

Amended and Restated Lease between the Registrant and G&H Post, LLC, dated December 29,
1997, for property located at Route 101A, Merrimack, New Hampshire.

Amendment No. 1 to Amended and Restated Lease between the Registrant and G&H Post, LLC,
dated December 29, 1998, for property located at Route 101A, Merrimack, New Hampshire.

Amendment No. 2 to Amended and Restated Lease between the Registrant and G&H Post, LLC,
dated December 29, 1998, for property located at Route 101A, Merrimack, New Hampshire.

Lease between the Merrimack Services Corporation and G&H Post LLC, dated August 11, 2008,
for property located at Merrimack, New Hampshire.

Lease between the Registrant and Miller-Valentine Partners, dated September 27, 1990, as
amended, for property located at Old State Route 73, Wilmington, Ohio.

Third Amendment, dated June 26, 2000, to the Lease Agreement between Merrimack Services
Corporation and EWE Warehouse Investments V, LTD., dated September 27, 1990, for property
located at 2840 Old State Route 73, Wilmington, Ohio.

Fourth Amendment, dated July 31, 2002, to the Lease Agreement between Merrimack Services
Corporation and EWE Warehouse Investments V, LTD., dated September 27, 1990, for property
located at Old State Route 73, Wilmington, Ohio.

Fifth Amendment, dated February 28, 2005, to the Lease Agreement between Merrimack Services
Corporation and EWE Warehouse Investments V, LTD., dated September 27, 1990, for property
located at 2780-2880 Old State Route 73, Wilmington, Ohio.

Sixth Amendment, dated October 26, 2006, to the Lease Agreement between Merrimack Services
Corporation and EWE Warehouse Investments V, LTD., dated September 27, 1990, for property
located at Old State Route 73, Wilmington, Ohio.

Seventh Amendment, dated January 28, 2009, to the Lease Agreement between Merrimack
Services Corporation and EWE Warehouse Investments V, LTD., dated September 27, 1990, for
property located at Old State Route 73, Wilmington, Ohio.

46

Exhibits

10.34

10.35

10.36(3)

10.37(6)

10.38(8)

Eighth Amendment, dated October 13, 2009, to the Lease Agreement between Merrimack
Services Corporation and EWE Warehouse Investments V, LTD., dated September 27, 1990, for
property located at Old State Route 73, Wilmington, Ohio.

Ninth Amendment, dated February 5, 2010, to the Lease Agreement between Merrimack Services
Corporation and EWE Warehouse Investments V, LTD., dated September 27, 1990, for property
located at Old State Route 73, Wilmington, Ohio.

Assignment of Lease Agreements, dated December 13, 1999, between Micro Warehouse, Inc.
(assignor) and the Registrant (assignee), for property located at Old State Route 73, Wilmington,
Ohio.

First Amendment, dated June 19, 2001, to the Assignment of Lease Agreements, dated as of
December 13, 1999, between Micro Warehouse Inc. (assignor) and Merrimack Services
Corporation for property located at Old State Route 73, Wilmington, Ohio.

Second Amendment, dated April 24, 2003, to the Lease Agreement between Merrimack Services
and EWE Warehouse Investments V, LTD., dated December 13, 1999, for property located at Old
State Route 73, Wilmington, Ohio.

10.39(13)

Third Amendment, dated November 11, 2005, to the Lease Agreement between Merrimack
Services Corporation and EWE Warehouse Investments V, LTD., dated December 13, 1999, for
property located at Old State Route 73, Wilmington, Ohio.

10.40

10.41

10.42(4)

10.43(4)

10.44(4)

10.45(4)

10.46(7)

Fourth Amendment, dated October 13, 2009, to the Lease Agreement between Merrimack
Services Corporation and EWE Warehouse Investments V, LTD., dated December 13, 1999, for
property located at Old State Route 73, Wilmington, Ohio.

Fifth Amendment, dated February 5, 2010, to the Lease Agreement between Merrimack Services
Corporation and EWE Warehouse Investments V, LTD., dated December 13, 1999, for property
located at Old State Route 73, Wilmington, Ohio.

Lease between ComTeq Federal, Inc. and Rockville Office/Industrial Associates dated
December 14, 1993, for property located at 7503 Standish Place, Rockville, Maryland.

First Amendment, dated November 1, 1996, to the Lease Agreement between ComTeq Federal,
Inc. and Rockville Office/Industrial Associates, dated December 14, 1993, for property located in
Rockville, Maryland.

Second Amendment, dated March 31, 1998, to the Lease Agreement between ComTeq Federal,
Inc. and Rockville Office/Industrial Associates, dated December 14, 1993, for property located in
Rockville, Maryland.

Third Amendment, dated August 31, 2000, to the Lease Agreement between ComTeq Federal, Inc.
and Rockville Office/Industrial Associates, dated December 14, 1993, property located in
Rockville, Maryland.

Fourth Amendment, dated November 20, 2002, to the Lease Agreement between GovConnection,
Inc. (formerly known as ComTeq Federal, Inc.) and Metro Park I, LLC (formerly known as
Rockville Office/Industrial Associates), dated December 14, 1993, for property located in
Rockville, Maryland.

10.47(13)

10.48(24)

Fifth Amendment, dated December 12, 2005, to the Lease Agreement between GovConnection,
Inc. and Metro Park I, LLC, dated December 14, 1993, for property located in Rockville,
Maryland.

Sixth Amendment, dated September 18, 2008, to the Lease Agreement between GovConnection,
Inc. and Metro Park I, LLC, dated December 14, 1993, for property located in Rockville,
Maryland.

47

Exhibits

10.49(4)

10.50(14)

10.51(20)

10.52(9)

10.53(20)

10.54(10)

10.55(16)

10.56

10.57

21.1

23.1

31.1

31.2

32.1

32.2

Lease between Merrimack Services Corporation and Schleicher & Schuell, Inc., dated
November 16, 2000, for property located at 10 Optical Avenue, Keene, New Hampshire.

First Amendment, dated April 21, 2006, to the Lease Agreement between Merrimack Services
Corporation and Whatman, Inc. successor-by-merger to Schleicher & Schuell, Inc., dated
November 16, 2000, for property located at 10 Optical Avenue, Keene, New Hampshire.

Second Amendment, dated January 31, 2008, to the Lease Agreement between Merrimack
Services Corporation and East Keene RE LLC, successor-in-interest to Whatman, Inc., dated
November 16, 2006, for property located at 10 Optical Avenue, Keene, New Hampshire.

Fifth Amendment, dated September 24, 2004, to the Lease Agreement between Merrimack
Services Corporation and Bronx II, LLC, dated October 27, 1988, as amended for property located
in Marlborough, MA.

Sixth Amendment, dated February 29, 2008, to the Lease Agreement between Merrimack Services
Corporation and RFP Lincoln 293, LLC, assignee of the leasehold interest of Bronx II, LLC, dated
October 27, 1988, as amended for property located in Marlborough, MA.

Lease between MoreDirect, Inc. and Boca Technology Center, LLC, dated February 14, 2005, for
property located in Boca Raton, Florida.

Release and Settlement Agreement, dated December 1, 2006, by and between the United States of
America and GovConnection, Inc.

Summary of Compensation for Executive Officers.

Summary of Compensation for Non-Employee Directors.

Subsidiaries of Registrant.

Consent of Deloitte & Touche LLP.

Certification of the Company’s Chairman and Chief Executive Officer pursuant to Section 302 of
the Sarbanes-Oxley Act of 2002.

Certification of the Company’s Executive Vice President, Treasurer, and Chief Financial Officer
pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.

Certification of the Company’s Chairman and Chief Executive Officer pursuant to 18 U.S.C.
Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.

Certification of the Company’s Executive Vice President, Treasurer, and Chief Financial Officer
pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act
of 2002.

(1)

(2)

(3)

(4)

(5)

(6)

Incorporated by reference from the exhibits filed with the Company’s registration statement (333-41171) on
Form S-1 filed under the Securities Act of 1933.
Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number
0-23827, filed on March 31, 1999.
Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K/A
Amendment No. 1, File Number 0-23827, filed on April 4, 2000.
Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number
0-23827, filed on March 30, 2001.
Incorporated by reference from exhibits filed with the Company’s proxy statement pursuant to
Section 14(a), File Number 0-23827, filed on April 17, 2001.
Incorporated by reference from exhibits filed with the Company’s quarterly report on Form 10-Q, File
Number 0-23827, filed on August 14, 2001.

48

(7)

(8)

(9)

Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number
0-23827, filed on March 31, 2003.
Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number
0-23827, filed on March 30, 2004.
Incorporated by reference from exhibits filed with the Company’s quarterly report on Form 10-Q, File
Number 0-23827, filed November 15, 2004.

(10) Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number

0-23827, filed on March 31, 2006.

(11) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on

October 27, 2005.

(12) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on

December 30, 2005.

(13) Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number

0-23827, filed on March 30, 2006.

(14) Incorporated by reference from exhibits filed with the Company’s quarterly report on Form 10-Q, filed on

August 11, 2006.

(15) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on

October 31, 2006.

(16) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on

December 7, 2006.

(17) Incorporated by reference from exhibits filed with the Company’s quarterly report on Form 10-Q, filed on

August 10, 2007.

(18) Incorporated by reference from exhibits filed with the Company’s quarterly report on Form 10-Q, filed on

November 13, 2007.

(19) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on

January 9, 2008.

(20) Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number

0-23827, filed on March 14, 2008.

(21) Incorporated by reference from exhibits filed with the Company’s quarterly report on Form 10-Q, filed on

May 12, 2008.

(22) Incorporated by reference from exhibits filed with the Company’s quarterly report on Form 10-Q, filed on

August 11, 2008.

(23) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on

October 17, 2008.

(24) Incorporated by reference from exhibits filed with the Company’s quarterly report on Form 10-Q, filed on

November 10, 2008.

(25) Incorporated by reference from exhibits filed with the Company’s proxy statement pursuant to

Section 14(a), File Number 0-23827, filed on April 10, 2008.

(26) Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number

0-23827, filed on March 16, 2009.

(27) Incorporated by reference from exhibits filed with the Company’s proxy statement pursuant to

Section 14(a), File Number 0-23827, filed on April 30, 2009.

(28) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on

January 29, 2010.

(29) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on

February 8, 2010.

49

SIGNATURES

Pursuant to the requirements of Section 13 or 15 (d) of the Securities Exchange Act of 1934, the

registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly
authorized.

Date: March 15, 2010

PC CONNECTION, INC.

By:

/s/ PATRICIA GALLUP

Patricia Gallup
Chairman and Chief Executive Officer

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed
below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

Name

Title

Date

/s/ PATRICIA GALLUP

Patricia Gallup

/s/

JACK FERGUSON
Jack Ferguson

/s/

JOSEPH BAUTE
Joseph Baute

Chairman and Chief Executive Officer
(Principal Executive Officer)

March 15, 2010

Executive Vice President, Treasurer,
and Chief Financial Officer (Principal
Financial and Accounting Officer)

March 15, 2010

Director

March 15, 2010

/s/ DAVID BEFFA-NEGRINI

Director

March 15, 2010

David Beffa-Negrini

Barbara Duckett

/s/ DAVID HALL

David Hall

Director

Director

March 15, 2010

/s/ DONALD WEATHERSON

Director

March 15, 2010

Donald Weatherson

50

PC CONNECTION, INC. AND SUBSIDIARIES

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Registered Public Accounting Firm . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Balance Sheets as of December 31, 2009 and 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Operations for the years ended December 31, 2009, 2008, and 2007 . . . . . . . . .
Consolidated Statement of Changes in Stockholders’ Equity for the years ended December 31, 2009, 2008,
and 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Consolidated Statements of Cash Flows for the years ended December 31, 2009, 2008, and 2007 . . . . . . . .
Notes to Consolidated Financial Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Page

F-2
F-3
F-4

F-5
F-6
F-7

F-1

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
PC Connection, Inc.
Merrimack, New Hampshire

We have audited the accompanying consolidated balance sheets of PC Connection, Inc. and subsidiaries (the

“Company”) as of December 31, 2009 and 2008 and the related consolidated statements of operations,
stockholders’ equity, and cash flows for each of the three years in the period ended December 31, 2009. Our
audits also included the financial statement schedule listed in the Index at Item 15. These financial statements
and financial statement schedule are the responsibility of the Company’s management. Our responsibility is to
express an opinion on the financial statements and financial statement schedule based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight
Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance
about whether the financial statements are free of material misstatement. An audit includes examining, on a test
basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by management, as well as evaluating
the overall financial statement presentation. We believe that our audits provide a reasonable basis for our
opinion.

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial

position of PC Connection, Inc. and subsidiaries as of December 31, 2009 and 2008, and the results of their
operations and their cash flows for each of the three years in the period ended December 31, 2009, in conformity
with accounting principles generally accepted in the United States of America. Also, in our opinion, such
financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a
whole, presents fairly, in all material respects, the information set forth therein.

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board

(United States), the Company’s internal control over financial reporting as of December 31, 2009, based on
criteria established in Internal Control—Integrated Framework issued by the Committee of Sponsoring
Organizations of the Treadway Commission and our report dated March 15, 2010 expressed an unqualified
opinion on the Company’s internal control over financial reporting.

/s/ Deloitte & Touche LLP
Boston, Massachusetts
March 15, 2010

F-2

PC CONNECTION, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS
(amounts in thousands, except per share data)

Current Assets:

ASSETS

Cash and cash equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income taxes receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill
Other intangibles, net
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

December 31,

2009

2008

$ 46,297
218,095
67,391
3,386
935
2,750

338,854
12,420
48,060
1,279
482

$ 47,003
185,885
60,813
4,244
1,448
3,626

303,019
24,483
48,060
2,220
385

Total Assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$401,095

$378,167

LIABILITIES AND STOCKHOLDERS’ EQUITY

Current Liabilities:

Current maturities of capital lease obligation to affiliate . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued payroll . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total current liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Capital lease obligation to affiliate, less current maturities . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

780
125,120
20,441
8,843

155,184
2,830
3,849
3,966

$

699
101,783
19,993
6,337

128,812
3,610
6,183
4,238

Total Liabilities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

165,829

142,843

Commitments and Contingencies (Note 13)

Stockholders’ Equity:

Preferred Stock, $.01 par value, 10,000 shares authorized, none issued . . . . . . . . . . .
Common Stock, $.01 par value, 100,000 shares authorized, 27,375 and 27,326
issued, 26,848 and 26,834 outstanding at December 31, 2009 and 2008,
respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Additional paid-in capital
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Retained earnings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Treasury stock at cost, 527 and 492 shares at December 31, 2009 and 2008,

—

—

274
97,213
141,114

273
95,997
142,336

respectively . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,335)

(3,282)

Total Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

235,266

235,324

Total Liabilities and Stockholders’ Equity . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$401,095

$378,167

See notes to consolidated financial statements.

F-3

PC CONNECTION, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS
(amounts in thousands, except per share data)

Net sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,569,656
1,384,860

$1,753,680
1,538,836

$1,785,379
1,566,409

Years Ended December 31,

2009

2008

2007

Gross profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . . . . . . . . . . . .
Special charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment

184,796
172,654
12,826
—

(Loss) income from operations . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Loss) income before taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income tax provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Loss) earnings per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

$

214,844
186,728
1,431
8,807

17,878
(681)
811

18,008

218,970
181,640
541
—

36,789
(932)
764

36,621

(7,642)

(13,626)

(684)
(517)
524

(677)

(545)

(1,222) $

10,366

$

22,995

(0.05) $

(0.05) $

0.39

0.39

$

$

0.86

0.85

Shares used in computation of (loss) earnings per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,833

26,833

26,828

26,896

26,785

27,024

See notes to consolidated financial statements.

F-4

PC CONNECTION, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY
(amounts in thousands)

Common Stock

Shares Amount

Additional
Paid-In Capital

Retained
Earnings

Treasury Shares

Shares Amount

Total

Balance—January 1, 2007 . . . . . . . . . . 26,862

$269

$89,537

$109,321

(352) $(2,223) $196,904

Cumulative effect of change in

accounting principle . . . . . . . . . . . . . .

—

—

—

(346) —

—

(346)

Issuance of common stock under stock
incentive plans, including income tax
benefits . . . . . . . . . . . . . . . . . . . . . . . .

Issuance of common stock under

Employee Stock Purchase Plan . . . . .
Stock-based compensation expense . . . .
Nonvested stock awards . . . . . . . . . . . . .
Net income and comprehensive

364

4

3,880

— —

26 —
—
—
—
—

294
579
(158)

— —
— —
25
—

—

—
—
158

3,884

294
579
—

income . . . . . . . . . . . . . . . . . . . . . . . .

—

Balance—December 31, 2007 . . . . . . . 27,252

—

273

—

22,995 —

—

22,995

94,132

131,970

(327)

(2,065) 224,310

Issuance of common stock under stock
incentive plans, including income tax
deficiencies . . . . . . . . . . . . . . . . . . . .

Issuance of common stock under

Employee Stock Purchase Plan . . . . .
Stock-based compensation expense . . . .
Nonvested stock awards . . . . . . . . . . . . .
Repurchase of common stock for

Treasury . . . . . . . . . . . . . . . . . . . . . . .

Net income and comprehensive

income . . . . . . . . . . . . . . . . . . . . . . . .

Balance—December 31, 2008 . . . . . . . 27,326

Issuance of common stock under

Employee Stock Purchase Plan . . . . .
Stock-based compensation expense . . . .
Nonvested stock awards . . . . . . . . . . . . .
Repurchase of common stock for

Treasury . . . . . . . . . . . . . . . . . . . . . . .

Tax shortfall from stock-based

compensation . . . . . . . . . . . . . . . . . . .
Net loss and comprehensive loss . . . . . .

49
—
—

—

—
—

—

—

273

1

—
—

—

—
—

33 —

105

— —

41 —
—
—
—
—

—

—

257
1,823
(320)

—

—

—

—
—
320

105

257
1,823
—

— —
— —
46
—

— (211)

(1,537)

(1,537)

10,366 —

—

10,366

95,997

142,336

(492)

(3,282) 235,324

274
1,420
(372)

—

(106)
—

— —
— —
58
—

—
—
372

275
1,420
—

—

(93)

(425)

(425)

— —
(1,222) —

—
—

(106)
(1,222)

Balance—December 31, 2009 . . . . . . . 27,375

$274

$97,213

$141,114

(527) $(3,335) $235,266

See notes to consolidated financial statements.

F-5

PC CONNECTION, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS
(amounts in thousands)

Years Ended December 31,

2009

2008

2007

Cash Flows from Operating Activities:

Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments to reconcile net (loss) income to net cash provided by

$ (1,222) $ 10,366

$ 22,995

operating activities:

Non-cash portion of special charges . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill impairment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Depreciation and amortization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Provision for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred income taxes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Stock-based compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . .
Loss on disposal of fixed assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Income tax (deficiency) benefit from stock-based compensation . . . .
Excess tax benefit from exercise of stock options . . . . . . . . . . . . . . . .

Changes in assets and liabilities:

Accounts receivable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Prepaid expenses and other current assets . . . . . . . . . . . . . . . . . . . . . .
Other non-current assets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accounts payable . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accrued expenses and other liabilities . . . . . . . . . . . . . . . . . . . . . . . . .

11,625
—
6,796
2,354
(1,476)
1,420
16
(106)
—

(34,564)
(6,578)
1,389
(97)
23,471
2,682

—
8,807
6,965
2,277
(639)
1,823
614
(98)
(3)

—
—
6,781
1,587
670
579
68
974
(447)

14,054
15,277
(407)
(67)
(9,191)
(4,623)

(33,581)
(6,683)
(158)
37
163
7,448

Net cash provided by operating activities . . . . . . . . . . . . . . . . . . . . . . . . . .

5,710

45,155

433

Cash Flows from Investing Activities:

Purchases of property and equipment
Proceeds from sale of property and equipment

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . .

(5,569)
2

(10,370)
44

Net cash used for investing activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(5,567)

(10,326)

Cash Flows from Financing Activities:

Proceeds from short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of short-term borrowings . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Repayment of capital lease obligations to affiliate . . . . . . . . . . . . . . . . . . .
Purchase of treasury shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Issuance of stock under Employee Stock Purchase Plan . . . . . . . . . . . . . . .
Exercise of stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net share settlement obligation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Excess tax benefit from exercise of stock options . . . . . . . . . . . . . . . . . . . .

22,401
(22,401)
(699)
(425)
275
—
—
—

37,343
(37,343)
(527)
(1,537)
257
203
34
3

(7,066)
—

(7,066)

53,280
(53,280)
(859)
—
294
2,910
—
447

Net cash (used for) provided by financing activities . . . . . . . . . . . . . . . . . .

(849)

(1,567)

2,792

(Decrease) increase in cash and cash equivalents . . . . . . . . . . . . . . . . . . . .
Cash and cash equivalents, beginning of period . . . . . . . . . . . . . . . . . . . . .

(706)
47,003

33,262
13,741

(3,841)
17,582

Cash and cash equivalents, end of period . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 46,297

$ 47,003

$ 13,741

Non-cash Financing Activity:

Issuance of nonvested stock from treasury . . . . . . . . . . . . . . . . . . . . . . . . .

$

372

$

320

$

158

Supplemental Cash Flow Information:

Income taxes paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Interest paid . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,551
456

$ 10,083 $ 9,688
779

581

See notes to consolidated financial statements.

F-6

PC CONNECTION, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(amounts in thousands, except per share data)

1.

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

PC Connection, Inc. is a leading direct marketer of a wide range of information technology, or IT, products

and services—including computer systems, software and peripheral equipment, networking communications,
warranty, configuration and other services, and other products and accessories that we purchase from
manufacturers, distributors, and other suppliers. We operate through three primary business segments:
(1) consumers and small- to medium-sized businesses, or SMB, through our PC Connection Sales subsidiaries,
(2) large enterprise customers, or Large Account, through our MoreDirect subsidiary, and (3) federal, state, and
local government and educational institutions, or Public Sector, through our GovConnection subsidiary.

The following is a summary of our significant accounting policies.

Principles of Consolidation

The consolidated financial statements include the accounts of PC Connection, Inc. and its subsidiaries.

Intercompany transactions and balances are eliminated in consolidation.

Use of Estimates in the Preparation of Financial Statements

The preparation of financial statements in conformity with accounting principles generally accepted in the

United States of America requires management to make estimates and assumptions. These estimates and
assumptions affect the amounts reported in the accompanying consolidated financial statements. Actual results
could differ from those estimates.

Revenue Recognition

Revenue on product sales is recognized at the point in time when persuasive evidence of an arrangement
exists, the price is fixed or determinable, delivery has occurred, and there is a reasonable assurance of collection
of the sales proceeds. We generally obtain oral or written purchase authorizations from our customers for a
specified amount of product at a specified price. Because we either (i) have a general practice of covering
customer losses while products are in-transit despite title transferring at the point of shipment or (ii) have FOB—
destination specifically set out in our arrangements with federal agencies and certain commercial customers,
delivery is deemed to have occurred at the point in time when the product is received by the customer.

We provide our customers with a limited thirty-day right of return generally limited to defective
merchandise. Revenue is recognized at delivery and a reserve for sales returns is recorded. We have
demonstrated the ability to make reasonable and reliable estimates of product returns based on significant
historical experience and record our sales reserves as a reduction of revenues and either as offsets to accounts
receivable or, for customers who have already paid, as credits to accrued expenses. At December 31, 2009, we
recorded sales reserves of $1,857 and $309 as components of accounts receivable and accrued expenses,
respectively. At December 31, 2008, we recorded sales reserves of $2,128 and $404 as components of accounts
receivable and accrued expenses, respectively.

All amounts billed to a customer in a sale transaction related to shipping and handling, if any, represent

revenues earned for the goods provided, and these amounts have been classified as “net sales.” Costs related to
such shipping and handling billings are classified as “cost of sales.” Sales are reported net of sales, use, or other
transaction taxes that are collected from customers and remitted to taxing authorities.

F-7

Revenue for third-party service contracts is recorded on a net sales recognition basis because we do not
assume the risks and rewards of ownership in these transactions. For such contracts, we evaluate whether the
sales of such services should be recorded as gross sales or net sales. Under gross sales recognition, we are the
primary obligor, and the entire selling process is recorded in sales with our cost to the third-party service
provider recorded as a cost of sales. Under net sales recognition, we are not the primary obligor, and the cost to
the third-party service provider is recorded as a reduction to sales, with no cost of goods sold, thus leaving the
gross profit as the reported net sale for the transaction.

Similarly, we recognize revenue from agency sales transactions on a net sales basis. In agency sales
transactions, we facilitate product sales by equipment and software manufacturers directly to our customers and
receive agency, or referral, fees for such transactions. We do not take title to the products or assume any
maintenance or return obligations in these transactions; title is passed directly from the supplier to our customer.

Net amounts included in revenue for such third-party service contracts and agency sales transactions were

$12,337, $13,250, and $14,332 for the years ended December 31, 2009, 2008, and 2007, respectively.

Although service revenues represent a small percentage of our consolidated revenues, we offer a wide range
of services, including installation, configuration, repair, and other services performed by our personnel and third-
party providers. If a service is performed in conjunction with the delivery of hardware, software, or another
service, then we determine whether an item included in such multiple-element arrangements constitutes a
separate deliverable.

In these arrangements, an element is separated as a deliverable only when the following three conditions are

met:

•

•

•

The delivered item(s) has value to the customer on a standalone basis;

There is objective and reliable evidence of the fair value of the undelivered item; and

If the arrangement includes a general right of return relative to the delivered item, delivery or
performance of the undelivered item(s) is considered probable and substantially under our control.

Cost of Sales and Certain Other Costs

Cost of sales includes the invoice cost of the product, direct costs of packaging, inbound and outbound
freight, and provisions for inventory obsolescence, adjusted for discounts, rebates, and other vendor allowances.
Direct operating expenses relating to our purchasing function and receiving, inspection, internal transfer,
warehousing, packing and shipping, and other operating expenses of our distribution center are included in
selling, general and administrative (“SG&A”) expenses. Total direct operating expenses relating to these
functions included in SG&A expenses for the three years ended December 31, 2009 are shown below:

Years Ended December 31,

2009

2008

2007

$11,798

$12,125

$11,529

Cash and Cash Equivalents

We consider all highly liquid short-term investments with original maturities of 90 days or less to be cash
equivalents. The carrying value of our cash equivalents approximates fair value. The majority of payments due
from credit card processors and banks for third-party credit card and debit card transactions process within one to
five business days. All credit card and debit card transactions that process in less than seven days are classified as
cash and cash equivalents. Amounts due from banks for these transactions classified as cash totaled $3,475 and
$2,684 at December 31, 2009 and 2008, respectively.

F-8

Accounts Receivable

We perform ongoing credit evaluations of our customers and adjust credit limits based on payment history

and customer creditworthiness. We maintain an allowance for estimated doubtful accounts based on our
historical experience and the customer credit issues identified. Our customers do not post collateral for open
accounts receivable. We monitor collections regularly and adjust the allowance for doubtful accounts as
necessary to recognize any changes in credit exposure.

Inventories

Inventories (all finished goods) consisting of software packages, computer systems, and peripheral

equipment, are stated at cost (determined under a weighted-average cost method which approximates the first-in,
first-out method) or market, whichever is lower. Inventory quantities on hand are reviewed regularly, and
allowances are maintained for obsolete, slow moving, and nonsalable inventory.

Vendor Allowances

We receive allowances from merchandise vendors for price protections, discounts, product rebates, and

other programs. These allowances are treated as a reduction of the vendor’s prices and are recorded as
adjustments to cost of sales or inventory, as applicable. Allowances for product rebates that require certain
volumes of product sales or purchases are recorded only after the related milestones are met.

Advertising Costs and Allowances

Costs of producing and distributing catalogs are charged to expense in the period in which the catalogs are

first issued. Other advertising costs are expensed as incurred.

Vendors have the ability to place advertisements in our catalogs or fund other advertising activities for
which we receive advertising allowances. These vendor allowances, to the extent that they represent specific
reimbursements of the underlying incremental and identifiable costs, are offset against SG&A expenses.
Advertising allowances that cannot be associated with a specific program funded by an individual vendor or that
exceed the fair value of advertising expense associated with that program are classified as offsets to cost of sales
or inventory. Our vendor partners generally consolidate their funding of advertising and other marketing
programs, and as a result, we classify substantially all vendor consideration as a reduction of cost of sales or
inventory rather than a reduction of advertising expense. Advertising expense, which is classified as a component
of SG&A expenses, totaled $17,126, $19,470, and $19,853, for the years ended December 31, 2009, 2008, and
2007, respectively.

Property and Equipment

Property and equipment are stated at cost, net of accumulated depreciation and amortization. Depreciation

and amortization is provided for financial reporting purposes over the estimated useful lives of the assets ranging
from three to seven years. Computer software, including licenses and internally developed software, is
capitalized and amortized over lives ranging from three to five years. Depreciation is provided using the straight-
line method. Leasehold improvements and facilities under capital leases are amortized over the terms of the
related leases or their useful lives, whichever is shorter, whereas for income tax reporting purposes, they are
amortized over the applicable tax lives.

When events or circumstances indicate a potential impairment, we evaluate the carrying value of property
and equipment based upon current and anticipated undiscounted cash flows. We recognize an impairment when it
is probable that such estimated future cash flows will be less than the asset carrying value. We did not recognize
any impairment of fixed assets in 2007 or 2008. However in the second quarter of 2009, we determined to stop

F-9

further development on a customer relationship management (“CRM”) module of internally developed software.
We further determined that we would not realize any future cash flows from this CRM software module. As a
result, we recognized a special charge of $11,681 in our operating results for the year ended December 31, 2009,
which consisted of a non-cash asset impairment write-off of $11,609 representing the CRM module’s capitalized
cost and $72 in related restructuring costs. See Note 5-“Property, Plant, and Equipment” for further discussion.

Goodwill and Other Intangible Assets

Our intangible assets consist of (1) goodwill, which is not subject to amortization; (2) indefinite lived

intangibles, which consist of certain trademarks that are not subject to amortization; and (3) amortizing
intangibles, which consist of customer lists, which are being amortized over their useful lives.

Note 2 describes the annual impairment methodology that we employ on January 1 of each year in
calculating the recoverability of goodwill. This same impairment test is performed at other times during the
course of a year should an event occur which suggests that the recoverability of goodwill should be challenged.
Non-amortizing intangibles are also subject to annual impairment tests and interim tests if conditions require. We
performed an interim impairment review effective December 31, 2008, and found a potential impairment of the
goodwill balances held by our SMB and Public Sector segments. As a result, we completed the prescribed second
step to measure the amount of the impairment and determined that the carrying amounts of the two reporting
units’ goodwill to be fully impaired. Accordingly, we recognized an impairment charge of $8,807, or $5,383 net
of taxes, in our operating results for the year ended December 31, 2008.

We performed step-one of the annual impairment test required on the goodwill balance held by our Large

Account reporting unit as of January 1, 2009 and 2010, and found that the fair value of the reporting unit
exceeded its carrying value at both testing dates. Accordingly we did not perform the second step of the
impairment test, and as a result, no impairment resulted for our Large Account reporting unit.

Recoverability of amortizing intangibles assets is assessed only when events have occurred that may give
rise to impairment. When a potential impairment has been identified, forecasted undiscounted net cash flows of
the operations to which the asset relates are compared to the current carrying value of the long-lived assets
present in that operation. If such cash flows are less than such carrying amounts, long-lived assets including such
intangibles, are written down to their respective fair values.

Income Taxes

We recognize deferred income tax assets and liabilities for the differences between the financial statement

and tax basis of assets and liabilities that will result in taxable or deductible amounts in the future, based on
enacted tax laws and rates anticipated to be applicable to the periods in which the differences are expected to
affect taxable income. We account for uncertain tax positions based upon our assessment of whether a tax benefit
is more likely than not to be sustained upon examination by tax authorities. We report a liability for unrecognized
tax benefits resulting from uncertain tax positions taken or expected to be taken in a tax return and recognize
interest and penalties, if any, related to unrecognized tax benefits in income tax expense.

Concentrations

Concentrations of credit risk with respect to trade account receivables are limited due to the large number of

customers comprising our customer base. Ongoing credit evaluations of customers’ financial condition are
performed by management on a regular basis.

During the years ended December 31, 2009, 2008, and 2007, product purchases from Ingram Micro, Inc.,

our largest vendor, accounted for approximately 23%, 24%, and 24%, respectively, of our total product
purchases. Purchases from Tech Data Corporation comprised 15%, 17%, and 17% of our total product purchases
in 2009, 2008, and 2007, respectively. Purchases from Synnex Corporation comprised 11%, 9%, and 9% of our

F-10

total product purchases in 2009, 2008, and 2007, respectively. Purchases from Hewlett-Packard Company
comprised 10%, 12%, and 14% of our total product purchases in 2009, 2008, and 2007, respectively. No other
vendor supplied more than 10% of our total product purchases in 2009, 2008, and 2007.

No single customer other than the federal government accounted for more than 3% of total net sales in 2009,

2008, and 2007. Net sales to the federal government in 2009, 2008, and 2007 were $154,835, $134,836, and
$98,543, or 9.9%, 7.7%, and 5.5% of total net sales, respectively.

Earnings Per Share

Basic (loss) earnings per common share is computed using the weighted average number of shares
outstanding. Diluted earnings per share is computed using the weighted average number of shares outstanding
adjusted for the incremental shares attributed to options outstanding to purchase common stock and nonvested
stock, if dilutive. In periods of net loss, dilutive securities are antidilutive in calculating loss per share due to
operating losses realized in the period and therefore are not included in the calculation.

The following table sets forth the computation of basic and diluted (loss) earnings per share:

2009

2008

2007

Numerator:

Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (1,222) $10,366

$22,995

Denominator:

Denominator for basic (loss) earnings per share . . . . . . . . . . . . . . . . . . . . . . .
Dilutive effect of employee equity awards . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,833
—

26,828
68

26,785
239

Denominator for diluted (loss) earnings per share . . . . . . . . . . . . . . . . . . . . . .

26,833

26,896

27,024

(Loss) earnings per share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.05) $

0.39

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (0.05) $

0.39

$

$

0.86

0.85

For the years ended December 31, 2009, 2008, and 2007, the following unexercised stock options and other
common stock equivalents were excluded from the computation of diluted (loss) earnings per share because the
effect would have been anti-dilutive:

Anti-dilutive common stock equivalents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,179

2009

2008

788

2007

272

Stock-Based Compensation

We measure the grant date fair value of equity awards given to employees and recognize that cost, adjusted for

forfeitures, over the period that such services are performed in our consolidated financial statements (described in
Note 10). Stock-based compensation includes an estimate of forfeitures to be estimated at the time of grant and
revised, if necessary, in subsequent periods if actual forfeitures experienced differ from these estimates.

Recently Issued Financial Accounting Standards

In October 2009, the Financial Accounting Standards Board issued guidance to amend the accounting and

disclosure requirements for revenue recognition. These amendments are effective for fiscal years beginning on or
after June 15, 2010, and early adoption is permitted. We expect to adopt the amendments beginning January 1,
2011. The new guidance modifies the criteria for the separation of deliverables into units of accounting for
multiple element arrangements. We have not yet determined the effect that adoption of this new guidance will
have on our financial statements.

F-11

2. GOODWILL AND OTHER INTANGIBLE ASSETS

Goodwill and certain intangible assets with indefinite lives are not amortized but are subject to an annual

impairment test, and more frequently, if events or circumstances occur that would indicate a potential decline in
fair value. The impairment test is performed at a reporting unit level. We have identified four reporting units,
consisting of our three operating segments and the Headquarters/Other group, which provides services in areas
such as finance, human resources, information technology, and executive oversight functions (See Note 15). We
perform the assessment annually as of January 1, and on an interim basis if potential impairment indicators arise,
and determine the fair value of the reporting units using established income and market valuation approaches.

We completed our annual goodwill and indefinite lived trademark impairment tests on the first day of 2008
and 2007 and determined that the fair value of each reporting unit exceeded its carrying value, and as a result, no
impairments resulted. During the fourth quarter of 2008, we experienced declines in our net sales and the quoted
price of our company stock. We deemed these declines to be a triggering event as of December 31, 2008. We
performed the first step of the impairment test as required and found that the fair values of the SMB and Public
Sector reporting units were less than the respective carrying values and thus a potential impairment of goodwill
existed for both reporting units. The fair value of the Large Account reporting unit, however, exceeded its
carrying value, and as a result no impairment was indicated for this reporting unit. We proceeded to the second
step of the impairment test to measure the amount, if any, of the impairment loss for the SMB and Public Sector
reporting units. The second step of the impairment test compares the implied fair value of a reporting unit’s
goodwill with the carrying amount of that goodwill. If the carrying value of the goodwill exceeds the implied fair
value, a loss is recognized to the extent of such excess. Under the second step, we found a zero implied fair value
of goodwill for the SMB and Public Sector reporting units, and as a result, we recognized an impairment loss of
$8,807, or $5,383 net of taxes, in our operating results for the year ended December 31, 2008.

We completed our annual goodwill and indefinite lived trademark impairment test on the first day of 2010

and determined that the fair value of our Large Account reporting unit exceeded its carrying value, and as a
result, no impairment resulted.

We determine the fair values of our reporting units by preparing a discounted cash flow analysis using
updated forward looking projections of each unit’s future operating results. The significant assumptions used in
our discounted cash flow analysis include: projected cash flows and profitability, the discount rate used to
present value future cash flows, working capital requirements, and terminal growth rates. Cash flows and
profitability assumptions include sales growth, gross margin, and SG&A growth assumptions which are generally
based on historical trends. The discount rate used is a “market participant” weighted average cost of capital
(“WAAC”). For our annual testing as of January 1, 2010, we used a WAAC rate of 13.5% and estimated terminal
growth rate at 5% and working capital requirements at 7.5% of revenues.

A roll forward of the carrying amount of goodwill for the two years ended December 31, 2009 by operating

segment (and reporting unit) is as follows:

SMB

Large
Account

Public
Sector

Total

Balance at January 1, 2008:

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated impairment losses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,173
—

$48,060
—

$ 7,634
—

$56,867
—

Impairment loss in 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,173
(1,173)

Balance at December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

—

48,060
—

48,060

7,634
(7,634)

—

56,867
(8,807)

48,060

Balance at December 31, 2009:

Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Accumulated impairment losses . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,173
(1,173)

48,060
—

7,634
(7,634)

56,867
(8,807)

Net balance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ — $48,060

$ — $48,060

F-12

Intangible assets not subject to amortization consisted of trademarks of $1,190 at both December 31, 2009
and 2008. Intangible assets subject to amortization at December 31, 2009 consisted of customer lists of $89 (net
of accumulated amortization of $5,130). Intangible assets subject to amortization at December 31, 2008 consisted
of customer lists of $941 and a licensing agreement of $89 (net of accumulated amortization of $4,278 and $386,
respectively). Amortization expense related to intangible assets is recorded on a straight-line basis. For the years
ended December 31, 2009, 2008, and 2007, we recorded amortization expense of $941, $1,071, and $1,071,
respectively.

The estimated amortization expense relating to customer lists will be $89 for the year ended December 31,

2010.

3.

FAIR VALUE

Our financial instruments consist primarily of cash and cash equivalents, accounts receivable, and accounts
payable. The carrying values of cash, accounts receivable, and accounts payable approximates their fair market
values due to their short-term nature. We are required to measure fair value under a fair value hierarchy that
maximizes the use of observable inputs and minimizes the use of unobservable inputs. Observable inputs are
obtained from independent sources and can be validated by a third party, whereas unobservable inputs reflect
assumptions regarding what a third party would use in pricing an asset or liability. A financial instrument’s
categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair
value measurement. Three levels of inputs may be used to measure fair value:

Level 1—Quoted prices in active markets for identical assets or liabilities.

Level 2—Include other inputs that are directly or indirectly observable in the marketplace.

Level 3—Unobservable inputs which are supported by little or no market activity.

We measure our cash equivalents at fair value and are classified within Level 1 or Level 2 of the fair value
hierarchy. The classification has been determined based on the manner in which we value our cash equivalents,
primarily using quoted market prices or alternative pricing source for identical assets. Assets measured at fair
value on a recurring basis consisted of the following types of instruments and were reported as cash equivalents
as of December 31, 2009 and 2008:

Fair Value Measurements at December 31, 2009 Using

Quoted
Prices in
Active
Markets for
Identical
Instruments
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

12/31/09
Total
Balance

Assets

Cash Equivalents:

Money market fund deposits . . . . . . . . . . . . . . . . . . . .

$30,021

$ —

$ —

$30,021

F-13

Fair Value Measurements at December 31, 2008 Using

Quoted
Prices in
Active
Markets for
Identical
Instruments
(Level 1)

Significant
Other
Observable
Inputs
(Level 2)

Significant
Unobservable
Inputs
(Level 3)

12/31/08
Total
Balance

Assets

Cash Equivalents:

Bank time deposits . . . . . . . . . . . . . . . . . . . . . . . . . . .
Money market fund deposits . . . . . . . . . . . . . . . . . . . .

$ —
36,909

$10,094

—

Total assets measured at fair value . . . . . . . . . . . . . . . . . . . . . . .

36,909

$10,094

$ —
—

—

$10,094
36,909

$47,003

As discussed in Note 5, we abandoned the development of a CRM software module in the year ended
December 31, 2009. We wrote off the total amount capitalized of $11,609 as the fair value of the CRM software
was deemed to be zero as there was no alternative use or salvage value. The measurement of the fair value of
zero and resulting charge is considered a Level 3 input.

4. ACCOUNTS RECEIVABLE

Accounts receivable consisted of the following:

December 31,

2009

2008

Trade . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Advertising consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vendor returns, rebates, and other
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Due from employees . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Due from affiliates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$201,507
4,032
16,891
183
4

$178,998
4,196
7,711
206
2

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

222,617

191,113

Less allowances for:

Sales returns . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,857
2,665

2,128
3,100

Accounts receivable, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$218,095

$185,885

5.

PROPERTY AND EQUIPMENT

Property and equipment consisted of the following:

December 31,

2009

2008

Facilities and equipment under capital lease with affiliate . . . . . . . . . . . . . . .
Leasehold improvements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Furniture and equipment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Computer software, including licenses and internally-developed

software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Automobiles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less accumulated depreciation and amortization . . . . . . . . . . . . . . . . . . . . . .

$ 7,215
7,610
26,787

35,040
229

76,881
64,461

$ 7,215
7,436
26,397

42,324
215

83,587
59,104

Property and equipment, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$12,420

$24,483

F-14

We recorded depreciation and amortization expense, including capital lease amortization, of $5,855, $5,894,

and $5,710 for the years ended December 31, 2009, 2008, and 2007, respectively.

In June 2009, we determined to stop the further development of an internally developed CRM software
module as a result of identified significant increases in the estimated costs to complete and significant extensions
of delivery schedules. We further determined that we would not realize any future cash flows from this CRM
module, and as a result, we recorded, as a special charge, a non-cash asset write-off of $11,609 representing the
CRM module’s capitalized cost.

6.

SPECIAL CHARGES

In June 2009, we recorded a special charge of $11,681, which consisted of a non-cash asset write-off of

$11,609 representing the write-off of the abandoned CRM software’s capitalized cost and $72 in related
restructuring costs. See Note 5 for further discussion.

In 2009, 2008, and 2007, we recorded charges of $1,145, $1,431, and $541, respectively, related to
workforce reduction and management restructuring costs, classified as workforce reductions and other in the
table below.

A roll forward of liabilities related to special charges for the three years ended December 31, 2009 is shown

below.

Workforce
Reductions
& Other

Asset
Write-Off

Total

Balance, January 1, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

185

$ — $

185

Charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance, December 31, 2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Balance, December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Adjustments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cash Payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

541
(185)

541

1,431
(708)

1,264

1,145
(16)
(2,041)

—
—

—

—
—

—

541
(185)

541

1,431
(708)

1,264

11,681
(11,609)
(72)

12,826
(11,625)
(2,113)

Balance, December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

352

$ — $

352

Non-cash special charges in 2009 totaled $11,625 and are reflected as an “adjustment” in the above roll

forward. Liabilities at December 31, 2009 consist of $23 in accrued expenses and other liabilities, $312 of
accrued payroll, and $17 of non-current other liabilities on the consolidated balance sheet. Liabilities at
December 31, 2008 consist of $955 of accrued payroll and $309 of non-current other liabilities on the
consolidated balance sheet.

7. BANK BORROWINGS

We have a $50,000 credit facility collateralized by substantially all of our assets. This facility can be

increased, at our option, to $80,000 for approved acquisitions or other uses authorized by the lender at
substantially the same terms. Amounts outstanding under this facility bear interest at the prime rate (3.25% at
December 31, 2009). The facility also gives us the option of obtaining Eurodollar Rate Loans in multiples of
$1,000 for various short-term durations. The credit facility includes various customary financial ratios and

F-15

operating covenants, including minimum net worth and maximum funded debt ratio requirements, and
restrictions on the payment of dividends to shareholders, repurchase of our common stock, and default
acceleration provisions, none of which we believe significantly restricts our operations. Funded debt ratio is the
ratio of average outstanding advances under the credit facility to EBITDA (Earnings Before Interest Expense,
Taxes, Depreciation, and Amortization). The maximum allowable funded debt ratio under the agreement is 2.0 to
1.0. We did not have any borrowings outstanding under the credit facility in the fourth quarter of 2009, and
accordingly such financial ratio did not limit potential borrowings at December 31, 2009. Future decreases in our
consolidated EBITDA, however, could limit our potential borrowings under the credit facility.

No borrowings were outstanding under this credit facility at December 31, 2009 and 2008, and accordingly
the entire $50,000 facility was available for borrowing at both dates. The credit facility matures on October 15,
2012, at which time amounts outstanding become due.

Certain information with respect to short-term borrowings was as follows:

Year ended December 31,

Weighted Average
Interest Rate

Maximum Amount
Outstanding

Average Amount
Outstanding

2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2008 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2007 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.3%
6.9
7.4

$20,509
9,687
18,651

$ 94
167
497

8. TRADE CREDIT AGREEMENTS

At December 31, 2009 and 2008, we had security agreements with two financial institutions to facilitate the

purchase of inventory from various suppliers under certain terms and conditions. The agreements allow a
collateralized first position in certain branded products inventory financed by the financial institutions up to an
aggregated amount of $45,000. The cost of such financing under these agreements is borne by the suppliers by
discounting their invoices to the financial institutions as an incentive for us to purchase their products. We do not
pay any interest or discount fees on such inventory financing. At December 31, 2009 and 2008, accounts payable
included $11,406 and $13,499, respectively, owed to these financial institutions.

9. CAPITAL LEASE

In November 1997 we entered into a fifteen-year lease for our corporate headquarters with an affiliated
company related to us through common ownership. We occupied the facility upon completion of construction in
late November 1998, and the lease payments commenced in December 1998.

Annual lease payments under the terms of the lease, as amended, are approximately $911 for the first five

years of the lease, increasing to $1,025 for years six through ten and $1,139 for years eleven through fifteen. The
lease requires us to pay our proportionate share of real estate taxes and common area maintenance charges either
directly to providers or as additional rent and also to pay insurance premiums for the leased property. We have
the option to renew the lease for two additional terms of five years each. The lease has been recorded as a capital
lease.

The net book value of capital lease assets was $1,884 and $2,365 as of December 31, 2009 and 2008,

respectively.

F-16

Future aggregate minimum annual lease payments under the capital lease at December 31, 2009 are as

follows:

Year Ending December 31

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Total minimum payments (excluding taxes, maintenance, and insurance)
. . . . . .
Less amount representing interest . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Present value of minimum lease payments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Less current maturities (excluding interest) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Payments

$1,139
1,139
1,139
1,045
—

4,462
852

3,610
780

Long-term portion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,830

10. STOCKHOLDERS’ EQUITY AND SHARE-BASED COMPENSATION

Preferred Stock

Our Amended and Restated Certificate of Incorporation (the “Restated Certificate”) authorizes the issuance
of up to 10,000 shares of preferred stock, $.01 par value per share (the “Preferred Stock”). Under the terms of the
Restated Certificate, the Board is authorized, subject to any limitations prescribed by law, without stockholder
approval, to issue by a unanimous vote such shares of Preferred Stock in one or more series. Each such series of
Preferred Stock shall have such rights, preferences, privileges, and restrictions, including voting rights, dividend
rights, redemption privileges, and liquidation preferences, as shall be determined by the Board. There were no
preferred shares outstanding at 2009 and 2008.

Share Repurchase Authorization

On March 28, 2001, our Board of Directors authorized the spending of up to $15,000 to repurchase our

common stock. Share purchases will be made in the open market from time to time depending on market
conditions. Our current bank line of credit, however, limits repurchases made after June 2005 to $10,000 without
bank approval of higher amounts.

We repurchased an aggregate of 78 shares for $353 in 2009 and an aggregate of 196 shares for $1,449 in

2008. As of December 31, 2009, we had repurchased an aggregate of 637 shares for $4,087. The maximum
approximate dollar value of shares that may yet be purchased under the program without further bank approval is
$8,198. We have issued nonvested shares from treasury stock and have reflected upon the vesting of such shares
the net remaining balance of treasury stock on the consolidated balance sheet. In addition, we withheld 15 shares,
having an aggregate fair value of $72, upon the vesting of nonvested stock to satisfy related employee tax
obligations during the year ended December 31, 2009. Such transactions were recognized as a repurchase of
common stock and returned to treasury but do not apply against authorized repurchase limits under our bank line
agreement and Board of Directors’ authorization.

Equity Compensation Plan Descriptions

In November 1997 the Board adopted and the stockholders approved the 1997 Stock Incentive Plan (the
“1997 Plan”). Under the terms of the 1997 Plan, we were authorized, for a ten-year period, to grant stock options,
nonvested stock, and other stock-based awards. The 1997 Plan expired in November 2007. Under such plan,
options to purchase 728 shares and 3 shares of nonvested stock remain outstanding as of December 31, 2009.

F-17

In 2007 the Board adopted and our stockholders approved the 2007 Stock Incentive Plan (the “Original
2007 Plan”). A total of 500 shares was authorized for issuance by stockholders under the Original 2007 Plan. In
April 2009, the Board adopted an amendment to, and restatement of, the Original 2007 Plan to among other
things, increase the number of shares of common stock reserved for issuance to 700 shares. Our shareholders
approved the Amended and Restated 2007 Stock Incentive Plan (the “2007 Plan”) in June 2009. Under the terms
of the 2007 Plan, we are authorized, for a ten-year period, to grant options, stock appreciation rights, nonvested
stock, nonvested stock units, and other stock-based awards to employees, officers, directors, consultants, and
advisors. In October 2009, the Board approved, subject to stockholder approval, amendments to our 2007 Plan
that (i) increased from 700 to 900 the number of shares of common stock authorized for issuance under the 2007
Plan and (ii) increased the maximum number of shares of common stock with respect to which awards may be
granted to any participant under the 2007 Plan from 100 shares to 250 shares. In 2009, grants made under the
2007 Plan aggregated 199 shares, leaving 289 shares as eligible for issuance as of December 31, 2009, with 200
of those shares issuable subject to stockholder approval and certain other restrictions.

1997 Employee Stock Purchase Plan

In November 1997 the Board adopted and the stockholders approved the 1997 Employee Stock Purchase

Plan (the “Purchase Plan”), which became effective on February 1, 1999. The Purchase Plan authorizes the
issuance of common stock to participating employees. Under the Purchase Plan, as amended, our employees are
eligible to purchase company stock at 95% of the purchase price as of the last business day of the six-month
period. An aggregate of 938 shares of common stock has been reserved for issuance under the Purchase Plan, of
which 788 shares have been purchased.

Accounting for Share-Based Compensation

We measure the grant date fair value of equity awards given to employees and recognize that cost, adjusted

for forfeitures, over the period that services are performed.

In 2007, 2008, and 2009, we recorded share-based compensation costs as either a component of SG&A
expenses or special charges related to management restructurings. In 2007 and 2008, we granted both stock
options and nonvested stock, and in 2009, we granted only nonvested stock. Such awards vest over varying
periods of up to four years and have contractual lives of ten years.

We employ the Black-Scholes option valuation model to assess the grant date fair value of each option grant

and value each grant as a single award. The application of this model requires certain key input assumptions,
including expected volatility, option term, and risk-free interest rates. Expected volatility is based on the
historical volatility of our common stock. The expected term of options is estimated using the historical exercise
behavior of employees and directors. The risk-free interest rate for periods within the contractual life of the
option is based on the U.S. Treasury yield curve corresponding to the stock option’s expected average life. The
key weighted-average assumptions we used to apply this pricing model for the years ended December 31, 2008,
and 2007 were as follows:

Risk-free interest rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Volatility . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expected life of option grants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dividend yield . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

3.04%
57.89%
4.8 years
0%

4.55%
62.60%
5.2 years
0%

2008

2007

F-18

The following table summarizes the components of share-based compensation recorded as expense for the

three years ended December 31, 2009:

Stock options . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nonvested shares . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 786
634

$ 883
940

$474
105

Pre-tax compensation expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Tax benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

1,420
(420)

1,823
(544)

579
(95)

Net effect on net income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,000

$1,279

$484

2009

2008

2007

We have historically settled stock option exercises with newly issued common shares. The intrinsic value of

options exercised in the years ended December 31, 2008 and 2007 was $83 and $2,873, respectively. No stock
options were exercised in the year ended December 31, 2009.

The following table sets forth our stock option activity for the year ended December 31, 2009:

Outstanding, January 1, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Forfeited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Expired . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Outstanding, December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Vested and expected to vest . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Exercisable, December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted
Average
Exercise
Price

Weighted
Average
Remaining
Contractual
Term (Years)

Aggregate
Intrinsic
Value

$12.25
13.28
11.80

12.23

12.31

12.89

5.21

5.12

4.31

$249

$249

$246

Option
Shares

986
(30)
(40)

916

887

698

The weighted-average grant date fair values of options granted in 2008 and 2007 were $4.49 and $7.65,
respectively. Total exercisable options and their weighted average exercise price at December 31, 2008 were 578
shares at $13.72 per share. Unearned compensation cost related to the unvested portion of outstanding stock
options as of December 31, 2009 was $755 and is expected to be recognized over a weighted-average period of
approximately two years.

We have issued nonvested stock awards from treasury stock in each of the three years ended December 31,

2009. Recipients of nonvested stock possess the rights of stockholders, including voting rights and the right to
receive dividends. We recognize expense associated with stock awards ratably over the respective vesting
periods. The fair value of nonvested stock was determined using the end of day market value of our common
stock on the grant date. The following table summarizes our nonvested shares activity as of December 31, 2009:

Nonvested at January 1, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Awarded . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Vested . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Nonvested at December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Weighted-Average
Grant Date Fair
Value

$9.40
4.51
9.52

$6.36

Shares

184
199
(61)

322

The weighted-average grant-date fair values of nonvested stock awards granted in 2008 and 2007 were
$9.04 and $13.13, respectively. The total fair value of nonvested shares that vested in 2009, 2008, and 2007 were

F-19

$576, $416, and $33, respectively. Unearned compensation costs related to the nonvested portion of outstanding
nonvested stock as of December 31, 2009 was $1,185 and is expected to be recognized over a weighted-average
period of approximately three years.

11. INCOME TAXES

The provision for income taxes consisted of the following:

Years Ended December 31,

2009

2008

2007

Current:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,519
502

$7,289
1,104

$11,027
935

Total current

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

2,021

8,393

11,962

Deferred:

Federal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,406)
(70)

Net deferred . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(1,476)

(960)
209

(751)

1,581
83

1,664

Net provision . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

545

$7,642

$13,626

The components of the deferred taxes at December 31, 2009 and 2008 are as follows:

2009

2008

Current:

Provisions for doubtful accounts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory costs capitalized for tax purposes . . . . . . . . . . . . . . . . . . . . . . . . .
Inventory and sales returns reserves . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deductible expenses, primarily employee-benefit related . . . . . . . . . . . . . . .
State tax contingency and other accruals . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 1,025
141
508
258
685
769

$ 1,161
79
585
373
1,437
609

Net deferred tax asset—current

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 3,386

$ 4,244

Non-Current:

Compensation under non-statutory stock option agreements . . . . . . . . . . . . .
State tax loss carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State tax credit carryforwards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill and other intangibles . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Property and equipment
Federal benefit for uncertain state tax positions . . . . . . . . . . . . . . . . . . . . . . .
Capitalized software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Deferred revenue . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Subtotal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Valuation allowance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

709
676
630
(6,123)
(430)
809
646
263

(2,820)
(1,029)

$

404
1,127
608
(4,672)
(3,910)
770
668
262

(4,743)
(1,440)

Net deferred tax liability—non-current

. . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(3,849)

(6,183)

Net deferred tax liability . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (463)

$(1,939)

The state tax credit carryforwards are available to offset future state income taxes in years with sufficient

state income levels to create creditable tax and within the applicable carryforward period for these credits. Total
tax credit carryforwards aggregated $969 and $935 at December 31, 2009 and 2008, respectively. These credits
are subject to a five-year carryforward period, with $92 expiring beginning in 2010 and $280 in 2011, $172 in

F-20

2012, $39 in 2013, and $386 expiring in 2015. Additionally, certain of our subsidiaries have state net operating
loss carryforwards aggregating $1,039 at December 31, 2009, and representing state tax benefits, net of federal
taxes, of approximately $676. These loss carryforwards are subject to five- and twenty-year carryforward
periods, with $39, $29, $32, $13, and $0 expiring from 2010 through 2014, respectively, and $926 expiring after
2014. We have provided valuation allowances of $1,029 and $1,440 at December 31, 2009 and 2008,
respectively, against the state tax credit and state tax loss carryforwards, representing the portion of carryforward
credits and losses that we believe are not likely to be realized. The $411 change in the valuation allowance in
2009 represents a reduction related to the utilization and expiration of state net operating loss carryforwards and
state tax credit carryforwards. The $643 change in the valuation allowance in 2008 represents a reduction related
to the expiration of state net operating loss carryforwards and state tax credit carryforwards. The $349 change in
the valuation allowance in 2007 represents a reduction related to the expiration of state net operating loss
carryforwards and state tax credit carryforwards.

A reconciliation of our 2009, 2008, and 2007 income tax provision to total income taxes at the statutory

federal tax rate is as follows:

Federal income taxes, at statutory tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
State income taxes, net of federal benefit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Nondeductible expenses . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other—net

$(237)
249
433
100

$6,303
907
213
219

$12,818
952
181
(325)

Tax provision, at effective income tax rate . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 545

$7,642

$13,626

2009

2008

2007

We file one consolidated United States federal income tax return that includes all of our subsidiaries as well

as several consolidated, combined, and separate company returns in many U.S. state tax jurisdictions. The tax
years 2005-2008 remain open to examination by the major state taxing jurisdictions in which we file. An Internal
Revenue Service (“IRS”) audit of the 2005 tax year was settled in 2008. The tax and interest from the settlement
totaled $127 and was paid in September 2008. The tax years 2006-2008 remain open to examination by the IRS.

A reconciliation of unrecognized tax benefits for 2009, 2008, and 2007, is as follows:

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Balance at January 1,
Additions based on tax positions related to the current year . . . . . . . . . . . . . . . . . .
Additions based on tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Reductions based on tax positions of prior years . . . . . . . . . . . . . . . . . . . . . . . . . . .
Lapses of applicable statute of limitations . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,275
40
—
(90)
(43)

$2,368
128
96
—
(317)

$1,222
179
987
—
(20)

Balance at December 31 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$2,182

$2,275

$2,368

2009

2008

2007

We recognize interest and penalties related to unrecognized income tax benefits as a component of income
tax expense, and the corresponding accrual is included as a component of our liability for unrecognized income
tax benefits. During the years ended December 31, 2009, 2008, and 2007, we recognized interest and penalties
totaling $188, $556, and $1,389, respectively. At December 31, 2009, 2008, and 2007, interest aggregated
$1,033, $849, and $840, respectively, and penalties aggregated $320, $312, and $292, respectively. In addition,
we reduced our unrecognized tax benefits by $46 for interest and penalties related to lapses of applicable statute
of limitations. As of December 31, 2009, 2008, and 2007, unrecognized tax benefits of $1,818, $1,737, and
$1,829, respectively, would favorably affect our effective tax rate, if recognized.

We do not anticipate that total unrecognized tax benefits will change significantly due to the settlement of

audits, expiration of statute of limitations, or other reasons in the next twelve months.

F-21

12. EMPLOYEE BENEFIT PLAN

We have a contributory profit-sharing and employee savings plan covering all qualified employees. No
contributions to the profit-sharing element of the plan were made by us in 2007, 2008, or 2009. Given the decline
in IT spending experienced in 2009, management suspended, effective July 1, 2009, employer-matching
contributions to the employee savings element of such plan. We made matching contributions of $979 and
$1,103 in 2007 and 2008, respectively, and $595 during the first six months of 2009.

13. COMMITMENTS AND CONTINGENCIES

Operating Leases

In August 2008, we entered into an operating lease agreement with our principal stockholders for an office

facility adjacent to our corporate headquarters. The lease has a term of ten years and provides us the option to
renew for two additional two-year terms. The lease requires us to pay our proportionate share of real estate taxes
and common area maintenance charges either as additional rent or directly to third-parties and also to pay
insurance premiums for the leased property. We also lease an office facility from our principal stockholders
under a one-year noncancelable operating lease, scheduled to expire in 2010. This lease agreement requires us to
pay all real estate taxes and insurance premiums related thereto. We also lease several other buildings from our
principal stockholders on a month-to-month basis. We believe that the above leasing transactions were
consummated on terms comparable to terms we could have obtained with unrelated third parties.

In addition, we lease office, distribution facilities, and equipment from unrelated parties with remaining

terms of one to three years.

Future aggregate minimum annual lease payments under these leases at December 31, 2009 are as follows:

Year Ending December 31

Related Parties Others

Total

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2015 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$296
225
225
225
225
162

$2,008
1,073
416
—
—
—

$2,304
1,298
641
225
225
162

Total rent expense aggregated $3,137, $3,723, and $3,548 for the years ended December 31, 2009, 2008,
and 2007, respectively, under the terms of the leases described above. Such amounts included $360, $358, and
$381 in 2009, 2008, and 2007, respectively, paid to related parties.

Sports Marketing Agreements

We have entered into multi-year sponsorship agreements with the Boston Red Sox and the New England

Patriots that extend to 2010 and 2013, respectively. These agreements grant us various marketing rights and
seating arrangements.

Future aggregate minimum annual payments required under these agreements at December 31, 2009 are as

follows:

Year Ending December 31

2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2011 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2012 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2013 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
2014 and thereafter . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

F-22

Total

$379
275
285
295
—

Total marketing expense payments under agreements with these organizations aggregated $517, $1,530, and

$1,869 for the years ended December 31, 2009, 2008, and 2007, respectively, under the terms of the agreements
described above.

Standby Letter of Credit

We issued a standby letter of credit for $1.0 million in December 2009 to guarantee a rebate payment to a

customer on a January 2010 sales transaction. We made the rebate payment in January 2010, thereby settling the
obligation, and accordingly requested that the bank cancel the letter of credit.

Contingencies

We are subject to various legal proceedings and claims, including patent infringement claims, which have
arisen during the ordinary course of business. In the opinion of management, the outcome of such matters is not
expected to have a material effect on our financial position, results of operations, and cash flows.

We are subject to audits by states on sales and income taxes, unclaimed property, and other assessments. A

comprehensive multi-state unclaimed property audit is currently in progress, and total accruals for unclaimed
property aggregated $1,133 and $2,542 at December 31, 2009 and 2008, respectively. While management
believes that known and estimated liabilities have been adequately provided for, it is too early to determine the
ultimate outcome of such audits. Additional liabilities could be assessed, and such outcome could have a material
negative impact on our financial position, results of operations, and cash flows.

14. OTHER RELATED-PARTY TRANSACTIONS

As described in Notes 9 and 13, we have leased certain facilities from related parties. Other related-party
transactions include the transactions summarized below. We believe such transactions were consummated on
terms comparable to terms we could have obtained with unrelated third parties. Related parties consist primarily
of affiliated companies related to us through common ownership.

Revenue:

Sales of services to affiliated companies . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$61

$22

$35

2009

2008

2007

15. SEGMENT AND RELATED DISCLOSURES

We are required to report profits and losses and certain other information on our “reportable operating

segments” in our annual and interim financial statements. Our chief operating decision maker (“CODM”)
evaluates operations and allocates resources based on a measure of operating income. The internal reporting
structure used by our CODM to assess performance and allocate resources determines the basis for our reportable
operating segments. Our CODM is our Chief Executive Officer.

Our operations are organized under three reportable operating segments—the SMB segment, which serves

small- and medium-sized businesses, as well as consumers; the Large Account segment, which serves
medium-to-large corporations; and the Public Sector segment, which serves federal, state, and local government
and educational institutions—together with our Headquarters/Other group that provide services in areas such as
finance, human resources, information technology, legal, product management, communications, and marketing.
Most of the operating costs associated with the Headquarters/Other group functions are charged to the reportable
operating segments based on their estimated usage of the underlying functions. We report these charges to the
operating segments as “Allocations.” Certain of the headquarters costs relating to executive oversight and other
fiduciary functions that are not allocated to the operating segments are included under the heading of
Headquarters/Other in the tables below.

F-23

Net sales represent net sales to external customers and exclude inter-segment product revenues, as they are

not reviewed by our CODM. In addition, our CODM reviews income tax expense on a consolidated basis, and
accordingly, we do not report income tax expense by operating segment. Segment information applicable to our
reportable operating segments for the years ended December 31, 2009, 2008, and 2007 is shown below:

Year Ended December 31, 2009

SMB
Segment

Large Account
Segment

Public Sector
Segment

Headquarters/
Other

Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$752,468

$427,891

$389,297

Operating income (loss) before

allocations . . . . . . . . . . . . . . . . . . . . . . . . .
Allocations . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 48,094
(40,333)

$ 18,745
(3,250)

$ 17,620
(17,080)

$(85,143)
60,663

Operating income (loss) . . . . . . . . . . . . . . . .

$

7,761

$ 15,495

$

540

$(24,480)

Net interest expense and other, net . . . . . . . .

Loss before taxes . . . . . . . . . . . . . . . . . . . . .

Selected Operating Expense:
Depreciation and amortization . . . . . . . . . . .
Special charges . . . . . . . . . . . . . . . . . . . . . . .

Balance Sheet Data:
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

186
112

$

1,214
107

$

118
128

$ 5,278
12,479

$155,129
—

$144,509
48,060

$ 77,189
—

$ 24,268
—

$ 401,095
48,060

Year Ended December 31, 2008

SMB
Segment

Large Account
Segment

Public Sector
Segment

Headquarters/
Other

Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$919,056

$475,298

$359,326

Operating income (loss) before

allocations . . . . . . . . . . . . . . . . . . . . . . . . .
Allocations . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 62,826
(46,222)

$ 25,107
(2,921)

$

6,035
(14,338)

$(76,090)
63,481

Operating income (loss) . . . . . . . . . . . . . . . .

$ 16,604

$ 22,186

$ (8,303)

$(12,609)

Consolidated

$1,569,656

$

$

$

(684)
—

(684)

7

(677)

6,796
12,826

Consolidated

$1,753,680

$

$

$

$

17, 878
—

17, 878

130

18,008

6,965
8,807
1,431

Net interest expense and other, net . . . . . . . .

Income before taxes . . . . . . . . . . . . . . . . . . .

Selected Operating Expense:
Depreciation and amortization . . . . . . . . . . .
Goodwill impairment
. . . . . . . . . . . . . . . . . .
Special charges . . . . . . . . . . . . . . . . . . . . . . .

Balance Sheet Data:
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

286
1,173
12

$

1,320
—
—

$

162
7,634
43

$ 5,197
—
1,376

$148,665
—

$162,362
48,060

$ 65,942
—

$ 1,198
—

$ 378,167
48,060

F-24

Consolidated

$1,785,379

$

$

$

36, 789
—

36, 789

(168)

36,621

6,781
541

Year Ended December 31, 2007

SMB
Segment

Large Account
Segment

Public Sector
Segment

Headquarters/
Other

Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$964,503

$514,770

$306,106

Operating income (loss) before

allocations . . . . . . . . . . . . . . . . . . . . . . . . .
Allocations . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 64,699
(40,447)

$ 29,156
(1,182)

$ 12,991
(11,386)

$(70,057)
53,015

Operating income (loss) . . . . . . . . . . . . . . . .

$ 24,252

$ 27,974

$

1,605

$(17,042)

Net interest expense and other, net . . . . . . . .

Income before taxes . . . . . . . . . . . . . . . . . . .

Selected Operating Expense:
Depreciation and amortization . . . . . . . . . . .
Special charges . . . . . . . . . . . . . . . . . . . . . . .

Balance Sheet Data:
Total assets . . . . . . . . . . . . . . . . . . . . . . . . . .
Goodwill . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

303
—

$

1,305
541

$

114
—

$ 5,059
—

$140,234
1,173

$154,031
48,060

$ 53,844
7,634

$ 32,770
—

$ 380, 879
56,867

Our operating segments’ assets presented above are primarily accounts receivables, intercompany

receivables, goodwill and, other intangibles. Assets for the Headquarters/Other group are managed by corporate
headquarters, including cash, inventory, and property and equipment. Total assets for the Headquarters/Other
group are presented net of intercompany balances eliminations of $61,139 and $128,618 for the years ended
December 31, 2009 and 2008, respectively. Our capital expenditures are largely comprised of IT hardware and
software purchased to maintain or upgrade our management information systems. These systems serve all of our
subsidiaries, to varying degrees, and as a result, our CODM does not evaluate capital expenditures on a segment
basis.

Senior management also monitors revenue by product mix (Notebooks and PDAs; Software; Video,
Imaging, and Sound; Desktops and Servers; Net/Com Products; Printers and Printer Supplies; Storage Devices;
Memory and System Enhancements; and Accessories/Other).

Net sales by segment and product mix are presented below:

Years Ended December 31,

2009

2008

2007

Segment (excludes transfers between segments)

SMB . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Large Account . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Public Sector . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 752,468
427,891
389,297

$ 919,056
475,298
359,326

$ 964,503
514,770
306,106

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,569,656

$1,753,680

$1,785,379

Product Mix

Notebooks and PDAs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Software . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Video, Imaging, and Sound . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Desktop/Servers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Net/Com Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Printers and Printer Supplies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Storage Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Memory and System Enhancements . . . . . . . . . . . . . . . . . . . . . . . . .
Accessories/Other . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ 234,316
219,567
212,885
212,088
167,284
133,857
128,940
60,301
200,418

$ 270,808
225,297
260,702
233,349
184,106
159,414
152,650
63,438
203,916

$ 290,709
226,106
259,140
250,767
144,654
170,963
161,073
84,966
197,001

Total

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$1,569,656

$1,753,680

$1,785,379

F-25

Substantially, all of our net sales in 2009, 2008, and 2007 were made to customers located in the United
States. Shipments to customers located in foreign countries aggregated less than 1% in 2009, 2008, and 2007. All
of our assets at December 31, 2009 and 2008 were located in the United States. Our primary target customers are
SMBs comprised of 20 to 1,000 employees, federal, state, and local government agencies, educational
institutions, and medium-to-large corporate accounts. No single customer other than the federal government
accounted for more than 3% of total net sales in 2009, 2008, and 2007. Net sales to the federal government in
2009, 2008, and 2007 were $154,835, $134,836, and $98,543, or 9.9%, 7.7%, and 5.5% of total net sales,
respectively.

16. SELECTED UNAUDITED QUARTERLY FINANCIAL RESULTS

The following table sets forth certain unaudited quarterly data of the Company for each of the quarters since

January 2008. This information has been prepared on the same basis as the annual financial statements and all
necessary adjustments, consisting only of normal recurring adjustments, have been included in the amounts
stated below to present fairly the selected quarterly information when read in conjunction with the annual
financial statements and the notes thereto included elsewhere in this document. The quarterly operating results
are not necessarily indicative of future results of operations.

Quarters Ended

March 31,
2009

June 30,
2009

September 30,
2009

December 31,
2009

Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$326,221
284,610

$377,262
332,920

$403,052
356,708

$463,121
410,622

Gross Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . . .
Special charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Loss) income from operations . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

(Loss) income before income taxes . . . . . . . . . . . . . . . . . . . .
Income tax benefit (provision) . . . . . . . . . . . . . . . . . . . . . . . .

41,611
43,289
891

(2,569)
(134)
199

(2,504)
885

44,342
42,118
12,064

(9,840)
(152)
160

(9,832)
3,373

46,344
41,263
—

5,081
(99)
93

5,075
(2,186)

52,499
45,984
(129)

6,644
(132)
72

6,584
(2,617)

Net (loss) income . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$ (1,619) $ (6,459)

$

2,889

$

3,967

Weighted average common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,819

26,819

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,819

26,819

27,078

27,095

27,158

27,183

(Loss) earnings per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

(0.06) $

(0.24)

(0.06) $

(0.24)

$

$

0.11

0.11

$

$

.15

.15

F-26

Quarters Ended

March 31,
2008

June 30,
2008

September 30,
2008

December 31,
2008

Net Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Cost of Sales . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$423,724
370,980

$449,399
392,559

$441,444
388,121

$439,113
387,176

Gross Profit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Selling, general and administrative expenses . . . . . . . . . . . . .
Goodwill impairment
. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Special charges . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) from operations . . . . . . . . . . . . . . . . . . . .
Interest expense . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Other, net . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Income (loss) before income taxes . . . . . . . . . . . . . . . . . . . . .
Income tax benefit (provision) . . . . . . . . . . . . . . . . . . . . . . . .

52,744
45,393
—
—

7,351
(162)
159

7,348
(2,574)

56,840
48,173
—
—

8,667
(199)
205

8,673
(3,586)

53,323
46,872
—
1,431

5,020
(187)
246

5,079
(1,865)

51,937
46,290
8,807
—

(3,160)
(133)
201

(3,092)
383

Net income (loss)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

4,774

$

5,087

$

3,214

$ (2,709)

Weighted average common shares outstanding:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,860

26,807

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

26,974

26,930

26,835

26,892

26,808

26,808

Earnings per common share:

Basic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Diluted . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

$

$

0.18

0.18

$

$

0.19

0.19

$

$

0.12

0.12

$

$

(.10)

(.10)

F-27

PC CONNECTION, INC. AND SUBSIDIARIES

SCHEDULE II—VALUATION AND QUALIFYING ACCOUNTS
(amounts in thousands)

Description

Allowance for Sales Returns

Balance at
Beginning
of Period

Charged to
Costs and
Expenses

Deductions-
Write-Offs

Balance at
End of
Period

Year Ended December 31, 2007 . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . .

$2,228
2,143
2,128

$39,226
34,651
29,700

$(39,311)
(34,666)
(29,971)

$2,143
2,128
1,857

Allowance for Doubtful Accounts

Year Ended December 31, 2007 . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . .

$4,113
3,945
3,100

$ 1,587
2,277
2,354

$ (1,755)
(3,122)
(2,789)

$3,945
3,100
2,665

Inventory Valuation Reserve

Year Ended December 31, 2007 . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31, 2008 . . . . . . . . . . . . . . . . . . . . . . .
Year Ended December 31, 2009 . . . . . . . . . . . . . . . . . . . . . . .

$1,155
1,205
1,152

$ 6,546
6,171
5,052

$ (6,496)
(6,224)
(5,143)

$1,205
1,152
1,061

S-1

Board of Directors

Shareholder Information

Patricia Gallup
Chairman

Joseph Baute
Director 
Audit and Compensation Committees

David Beffa-Negrini
Director 

Barbara Duckett
Director 
Audit and Compensation Committees

David Hall  
Director 

Donald Weatherson
Director 
Audit and Compensation Committees

Named Executive Officers

Patricia Gallup
Chairman and CEO

Jack Ferguson
Executive Vice President,  
Treasurer, and CFO

Timothy McGrath
Executive Vice President,  
PC Connection Enterprises

The Investor Relations Department is responsible for shareholder communications and 
welcomes shareholder inquiries about PC Connection, either by telephone or in writing. 
The Annual Report filings with the U.S. Securities and Exchange Commission as well  
as general information can be obtained upon written request to the address below or  
by visiting the PC Connection website at www.pcconnection.com:

Investor Relations 
PC Connection, Inc. 
730 Milford Road  
Merrimack, NH 03054-4631 
(603) 683-2322

Annual Meeting 

Transfer Agent

The annual meeting of shareholders 
will be held at 10:00 a.m. on  
May 26, 2010. 

Crowne Plaza 
2 Somerset Parkway 
Nashua, NH  03063

American Stock Transfer & Trust Co. 
59 Maiden Lane 
Plaza Level 
New York, NY 10038 
(800) 937-5449

Back in the early 1980s, the PC Connection raccoon mascot made his (official) debut 
in PC magazines everywhere. The raccoon symbolized adaptability, innovativeness, 
and tenacity—traits that underlie the Company’s remarkable success. Today,  
PC Connection is one of the nation’s largest and most respected providers  
of brand name information technology (IT) products and services.

©2010  PC Connection, Inc. All rights reserved. PC Connection, GovConnection, 
MacConnection, MoreDirect, PC Connection Express, ProConnection, and the 
raccoon characters are trademarks of PC Connection, Inc. or its subsidiaries.  

This  Annual  Report  contains  forward-looking  statements  as  that  term  is  defined  in  the  Private  Securities 
Litigation  Reform  Act  of  1995.  When  used  in  this  Annual  Report,  the  words  “should,”  “will,”  “expects,”    
“anticipates,”  “believe,”  “predict,”  and  similar  expressions  are  intended  to  identify  such  forward-looking 
statements. Such forward-looking statements are subject to risks and uncertainties, which could cause actual 
results to differ materially from those anticipated. Such risks and uncertainties include, but are not limited to, 
the Company’s future capital needs and resources, fluctuations in customer demand, intensity of competition 
from other vendors, timing and acceptance of new product introductions, delays or difficulties in programs 
designed to increase sales and profitability, general economic and industry conditions, and other risks set forth 
in the Company’s filings with the Securities and Exchange Commission, and the information set forth herein 
should be read in light of such risks. In addition, any forward-looking statements represent the Company’s 
estimates  only  as  of  the  date  of  this  Annual  Report  and  should  not  be  relied  upon  as  representing  the 
Company’s estimates as of any subsequent date. While the Company may elect to update forward-looking 
statements at some point in the future, the Company specifically disclaims any obligation to do so, even if 
its estimates change.
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PC Connection, Inc.
Corporate Headquarters
730 Milford Road
Merrimack, NH  03054-4631

CORPORATE OFFICES

MoreDirect, Inc.
Suite 300 
4800 T-Rex Avenue 
Boca Raton, FL  33431

Merrimack Services Corporation
730 Milford Road 
Merrimack, NH  03054-4631 
Distribution Center • Wilmington, OH

PC Connection Sales Corporation
730 Milford Road
Merrimack, NH  03054-4631

PC Connection Express, Inc.
222 International Drive
Portsmouth, NH  03081

GovConnection, Inc.
7503 Standish Place
Rockville, MD  20855