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PC Connection Inc.

pccc · NASDAQ Communication Services
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Ticker pccc
Exchange NASDAQ
Sector Communication Services
Industry Specialty Retail
Employees 1001-5000
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FY2024 Annual Report · PC Connection Inc.
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2 0 2 4  A N N U A L  R E P O R T

Patricia Gallup
Board Chair
Timothy McGrath
President and 
Chief Executive Officer
Dear Shareholders, Customers, Industry Partners, and Co-workers, 
As technology transforms human capabilities, it significantly 
boosts productivity, efficiency, and agility—leading the 
way toward unprecedented opportunities for growth and 
innovation. Connection is dedicated to empowering our 
customers to confidently and clearly navigate this rapidly 
evolving IT landscape, ensuring their success, and strengthening 
our value proposition with integrated solutions. 2024 was a 
year of planning, preparation, and strategic alignment for our 
organization. Building on our bedrock foundation of exceptional 
customer service, we invested in the talent, resources, and 
partnerships to level up our capabilities and help organizations 
ready their data, infrastructure, and workforces for a new 
generation of AI-powered devices and workloads. 
Our continued focus on advanced technologies helped 
Connection achieve record gross margin of 18.6% in 2024, 
a 60-basis-point increase year over year. The Company 
generated annual net sales of $2.8 billion, a decrease of 1.7% 
year over year. Connection Business Solutions, our SMB-
focused subsidiary, achieved net sales of $1.0 billion, Connection 
Enterprise Solutions recognized net sales of $1.2 billion, and 
Connection Public Sector Solutions generated net sales of $0.6 
billion. Our diluted earnings per share were $3.29, up 4.4% 
year over year. This performance enabled Connection to return 
a total of $10.5 million to shareholders in the form of four 
quarterly $0.10 per share cash dividends. We generated positive 
operating cash flow of approximately $173.9 million and ended 
the year with no debt and a healthy cash, cash equivalent, and 
short-term investment balance of $442.6 million.
Executing on our long-term strategy to expand and enhance 
our portfolio of advanced technologies, we invested in our 
services organization to recruit talent, integrate new tools, 
and realize greater operational efficiency. A restructuring of 
our Technology Solutions and Services organization enabled 
Connection to more closely align technical specialists with 
sales teams and deliver unparalleled value and support to our 
customers. Highlighting our commitment to outpacing the 
competition, we developed a new catalog of solutions and 
services that will enable our team to fulfill the technology 
needs of today’s organizations across Data Center, Digital 
Workspace, Multicloud, Managed Services, and Cybersecurity. 
Connection made strategic investments in our internal 
architecture, systems, and applications throughout 2024, 
integrating a unified Customer Relationship Management 
platform, introducing employee-facing AI tools, and optimizing 
the storage, management, and delivery of our data during 
the initial stages of our ongoing data fabric initiative. These 
improvements will enable us to better engage customers, 
realize new efficiencies in our sales motions, and accelerate 
decision making with data-driven insights and faster, more 
secure access to centralized information.
Our Technology Integration and Distribution Center (TIDC) 
achieved System and Organization Controls 2 (SOC 2®) 
certification and multiple ISO certifications as part of our 
ongoing efforts to deliver unsurpassed performance and 
security. These certifications enable our TIDC and Account 
Teams to establish deeper levels of trust with customers and 
provide a unique differentiator as IT decision makers evaluate 
supply chain and logistics services partners. 
Leveraging a growing portfolio of AI solutions and services, 
our CNXN Helix Center for Applied AI and Robotics continues 
to help customers bridge the gap between theory and 
real-world implementation of artificial intelligence. In 2024, 
CNXN Helix launched an expanded website, enhanced our 
sales-facing Helix Pro training and certification program, and 
hosted a series of high-profile events—bringing top customers 
together with industry-leading partners and AI luminaries 
from across the country. Reflecting the team’s impressive 
technical expertise and capabilities, CNXN Helix was awarded 
a first-place prize as part of the Naval Information Warfare 
Center (NIWC) Atlantic Palmetto Tech Bridge’s prize challenge 
for developing a “Secure Commercially-Based Artificial 
Intelligence Environment for Real-World Naval Applications.” 
We will continue to drive this success by developing state-of-
the-art AI solutions and services and leveraging partnerships 
with cutting-edge vendors to deliver even greater value and 
innovation to our customers.
Our performance in 2024 was recognized with several 
awards, including being named HP U.S. Personal Systems 
2024 National Solutions Provider Partner of the Year, Dell 
Technologies 2024 Federal Rising Star Partner of the Year, 
and ServiceNow 2024 Americas Reseller Partner of the Year. 
Connection was also honored on TIME’s inaugural list of 
America’s Best Mid-Size Companies, Newsweek’s 2024 list 
of Most Trustworthy Companies in America, Newsweek’s 
2024 list of World’s Most Trustworthy Companies, and 
Forbes America’s Best Employers list—ranked #13 out of 400 
of America’s Best Midsize Employers. We were proud to be 
recognized as a Gold NH Veteran-Friendly Business by the 
Department of Military Affairs & Veterans Services and NH 
Employment Security. Connection achieved our highest Net 
Promoter Score to date, reflecting our steadfast commitment 
to exceptional service and our focus on customer loyalty. 
We are excited to build on our success—and to lead the 
industry as we deliver new offerings and expertly predict 
how businesses, government entities, caregivers, students, 
and educators will deploy and consume technology. We are 
confident Connection is well positioned to reach new heights, 
outpace the competition, and create long-term value for our 
investors. With our deepest appreciation for our employees, 
partners, customers, and you—our shareholders.

 
 
 
 UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D. C. 20549 
FORM 10-K 
 
(Mark One) 
 
ր 
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
 
For the fiscal year ended December 31, 2024 
 
OR 
 
տ 
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 
 
For the transition period from ___________ to ___________. 
 
Commission File Number 000-23827 
 
PC CONNECTION, INC. 
(Exact name of registrant as specified in its charter) 
 
Delaware 
02-0513618 
(State or other jurisdiction of 
incorporation or organization) 
(I.R.S. Employer Identification No.) 
 
 
730 Milford Road 
Merrimack, New Hampshire 
03054 
(Zip Code) 
(Address of principal executive offices) 
  
 
 
 
 
 
 
 
Registrant’s telephone number, including area code    
(603) 683-2000 
 
 
Securities registered pursuant to Section 12(b) of the Act: 
 
 
 
Title of each class 
Trading symbol(s) 
Name of each exchange on which registered 
Common Stock, $0.01 par value 
CNXN 
Nasdaq Global Select Market 
 
 
 
Securities registered pursuant to Section 12(g) of the Act: 
 
 
 
 
 
None 
 
 
(Title of Class) 
 
 
Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes  ;    No  … 
 
 
Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes  …    No  ; 
 
 
Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months 
(or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. 
 
Yes ; No …
 
Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T (§232.405 of this 
chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit such files). 
 
Yes ; No …
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See 
definitions of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act: 
 
Large Accelerated Filer ;     Accelerated Filer …      Non-accelerated Filer …     Smaller Reporting Company …     Emerging Growth Company … 
 
 
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting 
standards provided pursuant to Section 13(a) of the Exchange Act.   … 
 
Indicate by check mark whether the registrant has filed a report on and attestation to its management's assessment of the effectiveness of its internal control over financial reporting under 
section 404(b) of the Sarbanes-Oxley Act (15 U.S.C. 7262(b)) by the registered public accounting firm that prepared or issued its audit report.  ր   
 
If securities are registered pursuant to Section 12(b) of the Act, indicate by check mark whether the financial statements of the registrant included in the filing reflect the correction of an 
error to previously issued financial statements. տ 
 
Indicate by check mark whether any of those error corrections are restatements that required a recovery analysis of incentive-based compensation received by any of the registrant’s 
executive o൶cers during the relevant recovery period pursuant to §240.10D-1(b). տ 
                                               
 
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes  տ    No  ; 
 
 
 
The aggregate market value of the registrant’s voting shares of common stock held by non-affiliates of the registrant on June 30, 2024, based on $64.20 per share, the last reported sale 
price on the Nasdaq Global Select Market on that date, was $775 million. 
 
 
The number of shares of the registrant’s Common Stock outstanding as of February 14, 2025 was 26,160,014. 
 
 
DOCUMENTS INCORPORATED BY REFERENCE 
Portions of the registrant’s definitive Proxy Statement for its 2025 Annual Meeting of Stockholders, to be filed with the Securities and Exchange Commission, are incorporated by reference 
into Part III of this Annual Report on Form 10-K as indicated herein. 
 
 

 
TABLE OF CONTENTS 
 
 
 
 
PART I 
 
 
Page 
ITEM 1. 
Business 
1 
ITEM 1A. 
Risk Factors 
14 
ITEM 1B. 
Unresolved Staff Comments 
26 
ITEM 1C. 
Cybersecurity 
26 
ITEM 2. 
Properties 
27 
ITEM 3. 
Legal Proceedings 
27 
ITEM 4. 
Mine Safety Disclosures 
27 
PART II 
 
 
 
ITEM 5. 
Market for the Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities 
28 
ITEM 6. 
[Reserved] 
29 
ITEM 7. 
Management’s Discussion and Analysis of Financial Condition and Results of Operations 
30 
ITEM 7A. 
Quantitative and Qualitative Disclosure About Market Risk 
43 
ITEM 8. 
Financial Statements and Supplementary Data 
43 
ITEM 9. 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
43 
ITEM 9A. 
Controls and Procedures 
43 
ITEM 9B. 
Other Information 
46 
ITEM 9C. 
Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 
46 
PART III 
 
 
 
ITEM 10. 
Directors, Executive Officers and Corporate Governance  
47 
ITEM 11. 
Executive Compensation 
47 
ITEM 12. 
Security Ownership of Certain Beneficial Owners and Management and Related Stockholder 
Matters 
47 
ITEM 13. 
Certain Relationships and Related Transactions and Director Independence 
48 
ITEM 14. 
Principal Accounting Fees and Services 
48 
PART IV 
 
 
 
ITEM 15. 
Exhibits and Financial Statement Schedules 
49 
ITEM 16. 
Form 10-K Summary 
52 
 
 
 
SIGNATURES 
53 
 
 
 
 
 
 

 
CAUTIONARY NOTE CONCERNING FORWARD-LOOKING STATEMENTS 
 
This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 27A of the 
Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Forward-
looking statements generally relate to future events or our future financial or operating performance and include 
statements concerning, among other things, our future financial results, business plans (including statements regarding 
new products and services we may offer and future expenditures, costs and investments), liabilities, impairment charges, 
competition and the expected impact of current macroeconomic conditions on our businesses and results of operations. 
In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “would,” 
“should,” “expects,” “plans,” “could,” “intends,” “target,” “projects,” “believes,” “estimates,” “anticipates,” “potential” 
or “continue” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, 
plans or intentions. These statements reflect our current views and are based on assumptions as of the date of this report. 
Such assumptions are based upon internal estimates and other analyses of current market conditions and trends, 
management expectations, plans, and strategies, economic conditions, and other factors. These statements are subject to 
known and unknown risks, uncertainties and other factors that may cause our actual results, performance or 
achievements to be materially different from expectations or results projected or implied by forward-looking statements. 
 
Such differences may result from actions taken by us, including expense reduction or strategic initiatives (including 
reductions in force, capital investments and new or expanded product offerings or services), the execution of our 
business plans (including our inventory management, cost structure and management and other personnel decisions) or 
other business decisions, as well as from developments beyond our control, including: 
 
• 
substantial competition reducing our market share; 
 
• 
significant price competition reducing our profit margins; 
 
• 
the loss of any of our major vendors adversely affecting the number of type of products we may offer;    
 
• 
virtualization of information technology, or IT, resources and applications, including networks, servers, 
applications, and data storage disrupting or altering our traditional distribution models; 
 
• 
service interruptions at third-party shippers negatively impacting our ability to deliver the products we offer to 
our customers;   
 
• 
increases in shipping and postage costs reducing our margins and adversely affecting our results of operations; 
 
• 
loss of key persons or the inability to attract, train and retain qualified personnel adversely affecting our ability 
to operate our business; 
 
• 
cyberattacks or the failure to safeguard personal information and our IT systems resulting in liability and harm 
to our reputation; and  
 
• 
macroeconomic factors facing the global economy, including disruptions in the capital markets, changes in 
trade policy, which may include the imposition of tariffs, economic sanctions and economic slowdowns or 
recessions, rising inflation and changing interest rates reducing the level of investment our customers are willing to 
make in IT products. 
 
Additional factors include those described in this Annual Report on Form 10-K, including under the captions “Risk 
Factors,” “Management’s Discussion and Analysis of Financial Condition and Results of Operations,” and “Business,” 
in our subsequent quarterly reports on Form 10-Q, including under the captions “Risk Factors” and “Management’s 
Discussion and Analysis of Financial Condition and Results of Operations,” and in the other subsequent filings we make 
with the Securities and Exchange Commission from time to time. 
 
A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances. You should 
not place undue reliance on the forward-looking statements included in this Annual Report on Form 10-K. We assume 
no obligation to update any of these forward-looking statements, or to update the reasons actual results could differ 

 
materially from those anticipated, to reflect circumstances or events that occur after the statements are made except as 
required by law. 
 
Unless the context otherwise requires, we use the terms “Connection”, the “Company”, “we”, “us”, and “our” in this 
Annual Report on Form 10-K to refer to PC Connection, Inc. and its subsidiaries. 
 
 

1 
PART I 
 
Item 1. Business  
 
GENERAL 
 
We are a Fortune 1000 Global Solutions Provider that simplifies the IT customer experience, guiding the connection 
between people and technology. Our dedicated account managers partner with customers to design, deploy, and support 
cutting-edge IT environments using the latest hardware, software, and services. We provide a wide range of IT solutions, 
from the desktop to the cloud—including computer systems, data center solutions, software and peripheral equipment, 
networking communications, and other products and accessories that we purchase from manufacturers, distributors, and 
other suppliers. Our Technology Solutions Organization, or TSO, and state-of-the-art Technology Integration and 
Distribution Center, or TIDC, with ISO 9001:2015 certified technical configuration lab, offer end-to-end services related 
to the design, configuration, and implementation of IT solutions. Our team also provides a comprehensive portfolio of 
managed services and professional services. These services are performed by our personnel and by third-party providers. 
Our GlobalServe offering ensures worldwide coverage for our multinational customers, delivering global procurement 
solutions through our network of in-country suppliers in over 150 countries.  
 
The “Connection®” brand includes Connection Enterprise Solutions, Connection Business Solutions, and 
Connection Public Sector Solutions. We united all of our subsidiaries into one cohesive brand, reflecting the promise of 
our blue arc and our mission to connect people with technology that enhances growth, elevates productivity, and 
empowers innovation. These entities represent our three operating segments and their respective markets: 
 
• 
Connection Enterprise Solutions – serving large enterprise customers 
 
• 
Connection Business Solutions – serving small to medium-sized businesses, or SMBs 
 
• 
Connection Public Sector Solutions – serving federal, state, and local government and educational institutions 
 
Financial results for each of our segments are included in the financial statements attached hereto. We generate sales 
through (i) outbound inside sales and field sales contacts by sales representatives focused on the business, educational, 
healthcare, retail, manufacturing, and government markets, (ii) our websites, and (iii) direct responses from customers 
responding to our advertising media. We offer a broad selection of over 460,000 products at competitive prices, 
including products from vendors like Apple, Cisco, Dell Inc., Hewlett-Packard Inc., Hewlett-Packard Enterprise, Intel, 
Lenovo, Microsoft Corporation, and VMware, and we partner with more than 2,500 suppliers. We are able to leverage 
our state-of-the art logistic capabilities to rapidly ship product to customers. 
 
Since our founding in 1982, we have consistently served our customers’ needs by providing innovative, reliable, and 
timely service and technical support, and by offering an extensive assortment of industry-leading products through 
knowledgeable, well-trained sales and support teams. Our strategy’s effectiveness is reflected in the recognition we have 
received, including being named to the Fortune 1000 and the CRN Solution Provider 500 for twenty-four straight years. 
In recent years, we have received numerous awards, including HP U.S. Personal Systems 2024 National Solutions 
Provider Partner of the Year; Dell Technologies 2024 Federal Rising Star Partner of the Year; and ServiceNow 2024 
Americas Reseller Partner of the Year. In addition to being named to the CRN Tech Elite 250, Connection has twice 
been recognized as one of “America’s Best-in-State Employers” by Forbes, honored as a Gold NH Veteran Friendly 
Business by the Department of Military Affairs & Veterans Services and NH Employment Security, and earned 
distinction as one of the “Most Trustworthy Companies in America” by Newsweek for the past three years. Connection 
made its debut on Newsweek’s ranking of “World’s Most Trustworthy Companies” in 2024. Our technical experts hold 
more than 5,000 professional certifications, and we have been awarded industry-leading partner authorizations, including 
Microsoft Azure Expert Managed Service Provider status. We believe this pursuit of excellence and our ability to 
understand our customers’ needs and provide comprehensive and effective IT solutions has earned us strong brand name 
recognition and a broad and loyal customer base. We also believe that through our strong vendor relationships we can 
provide an efficient supply chain and be an effective IT solution provider for our diverse customer base. 
 

2 
We strive to identify the unique needs of our corporate, government, educational, and small business customers, and 
have designed our business processes to enable our customers to effectively manage their IT systems. We provide value 
by offering our customers efficient design, integration, deployment, and support of their IT environments. As of 
December 31, 2024, we employed 711 sales representatives. Sales representatives are responsible for managing 
enterprise, commercial, and public sector accounts, as specialization and a deep understanding of unique customer 
environments are more important than ever. These sales representatives focus on current and prospective customers and 
are supported by an increasing number of engineering, technical, and administrative staff through our TSO. Our Industry 
Solutions Group, or ISG, provides our sales team and customers with insights and guidance customized to the unique 
needs of our vertical markets, including healthcare, retail, finance, and manufacturing. We believe that increasing our 
sales force productivity is important to our future success, and we have increased our headcount and investments in our 
sales and sales support teams accordingly. 
 
We market our products and services through our websites: www.connection.com, www.connection.com/enterprise, 
www.connection.com/publicsector, www.cnxnhelix.com, and www.macconnection.com. Our websites provide extensive 
product information, customized pricing, rich content, and a digital platform for online orders. We are not including the 
information contained in our websites as part of, or incorporating by reference into, this Annual Report on Form 10-K. 
 
MARKET AND COMPETITION 
 
In the fiscal year ended December 31, 2024, we generated approximately 42.2% of our sales from medium-to-large 
businesses (Fortune 1000), 37.4% from SMBs, and 20.4% from government and educational institutions. 
 
The largest segment of the United States IT market that we operate within is served by local and regional value-
added resellers, or VARs, many of whom engage in the sales of hardware and software products, as well as higher-
margin IT services. We have adapted our business over the years to become an enterprise-wide IT solutions supplier. We 
have also partnered with third-party technology and telecommunications service providers to offer our customers access 
to the same services and technical expertise as local and regional VARs, but with a more extensive product selection, 
often at lower prices. 
 
Intense competition for customers has led manufacturers of the IT products we offer to use all available distribution 
channels, including solutions providers, to distribute their products. Certain manufacturers who have traditionally used 
resellers to distribute their products have also, from time to time, established their own direct marketing operations, 
including sales through the Internet. 
 
We believe new entrants to the IT solutions channel must overcome a number of obstacles, including: 
 
• 
substantial time and resources required to build a customer base of meaningful size and profitability for cost-
effective operation; 
 
• 
significant upfront costs of developing the information systems and operating infrastructure required to 
successfully compete as a national solutions provider; 
 
• 
purchasing and operating efficiencies enjoyed by larger and more established competitors; 
 
• 
difficulty building relationships with vendors needed to gain favorable product allocations and attractive pricing 
terms; and 
 
• 
difficulty identifying and recruiting management personnel with significant direct marketing experience in the 
industry. 
 
BUSINESS STRATEGIES 
 
We believe that we have become our customers’ IT provider of choice by calming the confusion surrounding IT 
procurement and solving complex business challenges with innovative IT solutions designed to meet their increased 

3 
productivity, mobility, virtualization, and security needs in a continuously evolving IT environment. We offer our 
customers enhanced value by assisting them with both the design and implementation of IT solutions directed at cost-
effectively maximizing the business opportunities created by new technologies and advanced service solutions. The key 
elements of our business strategies include: 
 
• 
Providing consistent customer service before, during, and after the sale. We believe that we have earned a 
reputation for providing superior customer service by consistently focusing on our customers’ needs. Empathy 
for the challenges technology procurement presents to people is at the heart of our culture and serves as a 
foundation for long-lasting and rewarding partnerships we create with organizations of every size and industry. 
We have dedicated our resources to developing strong, long-term relationships with our customers by 
accurately assessing their IT needs, and providing scalable, high-quality solutions and services through our 
knowledgeable, well-trained personnel. Through operational excellence, we believe we have created efficient 
delivery programs that provide a quality buying experience for our customers. 
 
• 
Offering a broad product selection at competitive prices. We offer a broad range of IT products and solutions, 
including personal computers and related peripheral products, servers, storage, managed services, cloud 
solutions, and networking infrastructure, at costs that are designed to allow our customers to be more productive 
while maximizing their IT budgets. Our integrated and advanced solution offerings include network, server, 
storage, and mission-critical onsite installation and support using proprietary cloud-based service management 
software. We offer products and enhanced service capabilities with aggressive price and performance standards, 
all with the convenience of one-stop shopping for technology solutions.  
 
• 
Simplifying technology product procurement for corporate customers. We offer Internet-based procurement 
options to eliminate complexity and enhance customer value, as well as lower the cost of procurement for our 
customers. We specialize in Internet-based solutions and provide electronic integration between our customers 
and suppliers.  
 
• 
Offering targeted IT solutions. Our customers seek solutions to increasingly complex IT infrastructure 
demands. To better address their business needs, we have focused our solution service capabilities on several 
key areas: data and automation, workplace transformation, cloud, cybersecurity, and technology services. Our 
TSO is responsible for understanding the infrastructure needs of our customers, and for designing cost-effective 
technology solutions to address them. We have also partnered with third-party providers to make available a 
range of IT support services, including asset assessment, implementation, maintenance, and disposal services. 
We believe we can leverage these focus areas to enable us to capture a greater share of our customers’ IT 
expenditures. 
 
• 
Maintaining a strong brand name and customer awareness. Since our founding in 1982, we have built a 
strong brand name and customer awareness. We have been named to the Fortune 1000 and the CRN Solution 
Provider 500 for each of the last twenty-four years. We actively work with our existing customers to become 
their IT provider of choice for products and enhanced solution services, while seeking to ensure our reputation 
of high-quality support, tailored marketing programs, and competitive pricing that lead the way to expanding 
our share of the overall IT market we serve. Through the use of creative, consistent marketing activities, our 
goal is to strengthen the Connection brand and reinforce our reputation as a trusted IT advisor with a history of 
innovation and customer-centric service. 
 
• 
Maintaining long-standing vendor relationships. Our close partnerships with leading technology 
manufacturers and vendors provide our team with access to the latest product offerings, training assets, and 
support resources. We have a history of strong relationships with vendors and were among the first global 
solutions providers qualified by manufacturers to market computer systems to end users. By working closely 
with our vendors to provide an efficient channel for the advertising and distribution of their products and 
solutions, we expect to expand market share and generate opportunities for optimizing partner incentive 
programs. We promote communication and collaboration with our partner community at every level of our 
organization, from sales and product management to leadership. We meet regularly with our partners to share 
feedback and explore strategies to promote greater engagement and better serve our mutual customers. 

4 
 
GROWTH STRATEGIES 
 
Our growth strategies are designed to increase revenues by maximizing operational efficiencies while offering 
innovative products and value-added service offerings, expanding our offerings to our existing customers, and expanding 
our customer base. Our seven key elements of growth are: 
 
• 
Expanding hardware and software offerings. We offer our customers an extensive range of IT hardware and 
software products, and in response to customer demand, we continually evaluate and add new products to our 
offerings as they become available. We also work closely with vendors to identify and source first-to-market 
product offerings at aggressive prices. 
 
• 
Expanding IT solution services offerings. We strive to accelerate solution and service growth by providing 
creative solutions to the increasingly complex hardware and software needs of our customers. Our cloud, 
cybersecurity, data center, workplace transformation, and technology services teams consist of industry-
certified and product-certified engineers, as well as highly specialized third-party providers. We believe our 
investment in these areas may increase our share of our existing customers’ annual IT expenditures by 
broadening the range of products and services they purchase from us. 
 
• 
Delivering artificial intelligence, or AI, and automation solutions. We believe that the AI services we offer 
can be deployed in tailored, efficient, and cost-effective manners to drive our clients’ success. We currently 
offer AI workshops, which we deliver to customers, and AI infrastructure design and optimization services for 
core AI infrastructure. We are currently in the process of expanding these services to include other areas that we 
believe are relevant to the broader AI ecosystem of development. Working alongside leaders within our partner 
ecosystem, we are expanding our capabilities and capacity to identify and bring to market the technologies and 
guidance that customers—across a broad range of industries and specialized verticals—require to ensure a 
seamless transition into the AI era. We believe our focus on helping customers understand this intricate 
landscape, discover and define their unique AI value path, and realize AI’s envisioned potential will enable us 
to serve as a trusted advisor and deliver a holistic approach to AI and automation that encompasses strategy, 
technical expertise, and integration. We have developed and are investing in a core AI capability that is driven 
through our CNXN Helix effort, which was launched in 2023 and brings together industry-leading experts, 
resources, and support designed to help organizations of all sizes realize the benefits of AI and automation. We 
believe this effort will set the foundation for our expanded capabilities and services within this fast-growing AI 
ecosystem. 
 
• 
Targeting customer segments. Through increased targeted marketing, we seek to expand the number of our 
active customers and generate additional sales to existing customers by providing more value-added services 
and solutions. We have also developed digital marketing capabilities, which include but are not limited to 
digital remarketing, digital buying guides, Google shopping integration, along with social media advertising and 
search engine optimization. All of these methods also help us to fine tune and optimize our Internet marketing 
campaigns that focus on select markets, such as healthcare, retail, finance, and manufacturing. 
 
• 
Increasing productivity of our sales representatives. We believe that higher sales productivity is the key to 
leveraging our expense structure and driving future profitability improvements. We invest significant resources 
in training new sales representatives and providing ongoing training to experienced personnel. Our training and 
evaluation programs are focused towards assisting our sales personnel in understanding and anticipating our 
customers’ IT needs, with the goal of fostering loyal customer relationships. We also provide our sales 
representatives with technical support on more complex sales opportunities through our group of technical 
solution specialists.  
 
• 
Migrating to cloud-based solutions for our customers. Cloud computing is a key driver of new IT spending as 
our customers seek scalable, cost-effective solutions. We plan to expand our cloud-based solution sales and 
assist our customers in navigating the complex and growing field of multicloud-solution offerings. This focus 
on cloud includes investing in the training and certification resources required to help our customers adopt and 

5 
optimize cloud technologies. Connection is a Microsoft Azure Expert Managed Service Provider—an exclusive 
designation that requires an intensive auditing process and a proven record of delivering exceptional customer 
service and in-depth technical expertise around core cloud competencies. 
 
• 
Pursuing strategic acquisitions and alliances. We seek acquisitions and alliances that add new customers, 
strengthen our product and solution offerings, add management talent, and produce operating results which are 
accretive to our core business earnings. 
 
SERVICE AND SUPPORT 
 
Since our founding in 1982, our primary objective has been to provide products and services that meet the demands 
and needs of our customers and to supplement those products with up-to-date product information and excellent 
customer service and support. We believe that offering our customers superior value, through a combination of product 
knowledge, consistent and reliable service and support, and leading products at competitive prices, differentiates us from 
other global solutions providers and serves as the foundation for developing a broad and loyal customer base. 
 
We invest in training programs for our service and support personnel, with an emphasis on putting customer needs 
and service first. Supplementing our sales force, our TSO offers in-depth technical support across a wide range of 
advanced technology solutions. These teams of engineers and solution architects design end-to-end IT solutions tailored 
to our customers’ unique environments and serve as technology consultants. Our TIDC ensures a superior customer 
experience, with seamless configuration, deployment, and support services. Product support technicians assist customers 
with questions concerning compatibility, installation, and more difficult questions relating to product use. The product 
support technicians authorize customers to return defective or incompatible products to either the manufacturer or to us 
for warranty service. In-house TIDC technicians perform both warranty and non-warranty repair on most of the major 
systems and hardware products. 
 
Using our customized information system, we transmit our customer orders either to our TIDC or to our drop - ship 
suppliers, depending on product availability, for processing immediately after a customer receives credit approval. At our 
distribution center, we also perform custom configuration services, which typically includes custom imaging, the 
installation and integration of additional components, and other technology enhancements. Our customers may select the 
method of delivery that best meets their needs and is most cost effective, ranging from expedited overnight delivery for 
urgently needed items to ground freight.  
 
Our inventory stocking strategy is based on economics and the general availability of the product. We will stock 
product where there is an economic advantage to do so, or the product is in constrained supply. We also will stock 
product to support customer rollouts, including product that is running through our configuration and integration services 
prior to shipment. 
 
MARKETING AND SALES 
 
We sell our products through our direct marketing channels to (i) SMBs including small office/home office 
customers, (ii) government and educational institutions, and (iii) medium-to-large businesses. We strive to be the 
primary supplier of IT products and solutions to our customers by providing exemplary customer service. We use 
multiple marketing approaches to reach existing and prospective customers, including: 
 
• 
outbound inside sales and field sales; 
 
• 
digital, web, and print media advertising; and 
 
• 
targeted marketing programs to specific customer populations. 
 
All of our marketing approaches emphasize our broad product offerings, fast delivery, customer support, 
competitive pricing, and our wide range of service solutions. 
 

6 
Sales Channels. We believe that our ability to establish and maintain long-term customer relationships and to 
encourage repeat purchases is largely dependent on the strength of our sales personnel and programs. Because our 
customers’ primary contact with us is through our sales representatives, we are committed to maintaining a qualified, 
knowledgeable, and motivated sales staff with a principal focus on customer service. 
 
Outbound Inside Sales and Field Sales. We seek to build loyal relationships with potential high-volume customers 
by assigning them to individual account managers. We believe that customers respond favorably to one-on-one 
relationships with personalized, well-trained account managers. Once established, these one-on-one relationships are 
maintained and enhanced through frequent telecommunications and targeted electronic communications, as well as other 
marketing materials designed to meet each customer’s specific IT needs. We pay most of our account managers a base 
annual salary plus incentive compensation. Incentive compensation is tied generally to gross profit dollars produced by 
the individual account manager. 
 
E-commerce Sales. We generally provide product descriptions and prices for all of the products we offer through 
the e-commerce websites we maintain and operate. Our Connection website also provides updated information for more 
than 460,000 items. We offer, and continuously update, selected product offerings and other special buys. We believe 
our websites are an important source of sales and a communication tool for improving customer service. 
 
For example, our Enterprise Solutions Segment’s business process and operations are primarily Web-based. Most of 
its corporate customers utilize a customized Web page to quickly search, source, and track IT products. Our Enterprise 
Solution business website aggregates the current available inventories of its largest IT suppliers into a single online 
source for its corporate customers. Its custom designed Internet-based system, MarkITplace™, provides corporate buyers 
with comparative pricing from several suppliers as well as special pricing arranged through the manufacturer. 
 
The Internet supports three key business initiatives for us: 
 
• 
Customer choice — We have built our business on the premise that our customers should be able to choose how 
they interact with us - whether it be by telephone, or through the use of their desktop or mobile device via email 
or the Internet. 
 
• 
Lowering transactions costs — Our website tools include robust product search features and Internet Business 
Accounts (customized Web pages), which allow customers to quickly and easily find information about 
products of interest to them. If customers still have questions, they may call our account managers. Such phone 
calls are typically shorter and have higher close rates than calls from customers who have not visited our 
websites first. 
 
• 
Leveraging the time of experienced sales representatives — Our investments in technology-based sales and 
service programs allow our sales representatives more time to build and maintain relationships with our 
customers and to help them to solve their business problems. 
 
Operating Segments. We conduct our business operations through three operating segments: Enterprise Solutions, 
Business Solutions, and Public Sector Solutions. 
 
Enterprise Solutions Segment. Through our custom designed Web-based system, we are able to offer our larger 
corporate customers an efficient and effective method of sourcing, evaluating, purchasing, and tracking a wide variety of 
IT products and services. Our strategy is to be the primary single source procurement portal for our large corporate 
customers. 
 
Business Solutions Segment. Our principal target markets in this segment are small to medium-sized business 
customers. We use a combination of outbound inside sales, including some on-site sales solicitation by business 
development managers, and Internet sales through customized Internet Business Accounts, to reach these customers. 
 
Public Sector Solutions Segment. We use a combination of outbound inside sales, including some on-site sales 
solicitation by business development managers, and Internet sales through customized Internet Business Accounts, to 

7 
reach these customers. We target each of the four distinct market sectors within this segment—federal government, 
higher educational institutions, school grades K-12, and state and local governments. 
 
The following table sets forth the relative distribution of net sales by operating segment for the periods presented: 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
  
 
    
2024 
     
2023 
     
2022 
  
Operating Segment 
 
 
 
 
 
Enterprise Solutions 
 
 42 %   
 42 %   
 42 % 
Business Solutions 
 
 38  
 38  
 40  
Public Sector Solutions 
 
 20 
 20 
 18 
Total 
 
 100 %   
 100 % 
 100 % 
 
Our ISG works across all operating segments to service the unique needs of healthcare, retail, finance, and 
manufacturing customers. Within each of these vertical markets, our ISG experts offer technology solutions and 
guidance backed by real-world experience. Our ISG combines extensive knowledge of the latest technologies, brands, 
and trends with industry experience that reassures our customers that we understand their businesses and their 
technology challenges. Our brand, and each of our operating segments, is supported by targeted marketing campaigns 
across a variety of media: 
 
Digital. We utilize a series of digital programs, in conjunction with advanced data analytics, to identify prospective 
customers and generate new leads within our existing customer base. These programs include website, email, blog, social 
media, electronic catalogs, webinars, and video/multimedia promotions. 
 
Specialty Marketing. In addition to our digital marketing efforts, we maintain a strong presence at industry 
tradeshows and conventions across the country, including a number of healthcare and education IT conferences. We also 
host a series of Technology Summits each year, with a focus on building stronger relationships with our customers and 
reinforcing our reputation as a trusted source of expertise. 
 
Customers. We maintain an extensive database of customers and prospects. However, no single customer accounted 
for more than 10% of our consolidated revenue in 2024, 2023, and 2022. The loss of any single customer would not have 
a material adverse effect on any of our operating segments. The majority of our backlog historically has been and 
continues to be open cancelable purchase orders. We do not have individual orders in our backlog that are material to our 
business, and as a result, we do not believe that backlog as of any particular dates is an indication of future results. 
 
PRODUCTS AND MERCHANDISING 
 
We continuously focus on expanding the breadth of our product and service offerings. We currently offer our 
customers over 460,000 IT products designed for business applications from more than 2,500 vendors. These products 
consist of hardware, including devices, peripherals, accessories, servers, storage, and networking products, along with 
cloud solutions, software and services. We select the products and solutions we sell based upon their technology and 

8 
effectiveness, market demand, product features, quality, price, margins, and warranties. The following table sets forth 
our percentage of net sales for major product categories for the periods presented: 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
  
 
    
2024 
     
2023 
     
2022 
  
Notebooks/Mobility 
  
 35 %   
 33 %   
 37 % 
Desktops 
 
 11 
 9 
 10 
Software 
 
 10  
 12  
 9  
Servers/Storage 
  
 7 
 
 7 
 
 7 
Net/Com Products 
  
 8 
 
 10 
 
 7 
Displays and Sound 
 
 10 
 9 
 10 
Accessories 
 
 12 
 11 
 13 
Other Hardware/Services 
  
 7 
 
 9 
 
 7 
Total 
 
 100 %   
 100 %   
 100 % 
 
We offer a 30-day right of return on most of the products we sell, generally limited to defective merchandise. 
Returns of non-defective products are subject to restocking fees. Substantially all of the products marketed by us are 
warranted by the manufacturer. We generally accept returns directly from the customer and then either credit the 
customer’s account or ship the customer a replacement or similar product from our inventory. 
 
PURCHASING AND VENDOR RELATIONS 
 
Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 
25%, 23%, and 11%, respectively, of our total product purchases in 2024. Product purchases from Ingram Micro, Inc., 
TD Synnex Corporation, and Microsoft Corporation accounted for approximately 21%, 19%, and 11%, respectively, of 
our total product purchases in 2023. Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. 
accounted for approximately 23%, 22%, and 15%, respectively, of our total product purchases in 2022. No other singular 
vendor supplied more than 10% of our total product purchases in 2024, 2023, and 2022, as applicable. We believe that, 
while we may experience some short-term disruption if products from Ingram Micro, Inc., TD Synnex Corporation, Dell 
Inc., Microsoft Corporation, or any of these vendors become unavailable to us, alternative sources are available. 
 
Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 12%, and 
12%, respectively, of our total product purchases in 2024. Products manufactured by Microsoft Corporation, HP Inc., 
and Dell Inc. represented approximately 15%, 13%, and 11%, respectively, of our total product purchases in 2023. 
Products manufactured by HP Inc., Dell Inc., Microsoft Corporation, and Lenovo represented approximately 14%, 13%, 
12%, and 11% of our total product purchases in 2022. No other singular product manufacturer produced more than 10% 
of our total product purchases in 2024, 2023, and 2022, as applicable. We believe that in the event we experience either a 
short-term or permanent disruption of supply of Microsoft Corporation, HP Inc., or Dell Inc. products, such disruption 
would likely have a material adverse effect on our results of operations and cash flows. 
 
Throughout the year, we did not experience any significant challenges or disruptions in the supply chain and 
products were generally available in adequate supply. 
 
Many product suppliers reimburse us for advertisements or other cooperative marketing programs through various 
marketing vehicles. Reimbursements may be in the form of discounts, advertising allowances, and/or rebates. We also 
receive allowances from certain vendors based upon the volume of our purchases or sales of the vendors’ products by us. 
Some of our vendors offer limited price protection in the form of rebates or credits against future purchases. We may 
also participate in end-of-life product and other special purchases which may not be eligible for price protection. 
 
We believe that we have excellent relationships with our vendors. We generally pay vendors within stated terms, or 
earlier when favorable cash discounts are offered. We believe our high volume of purchases enables us to obtain product 
pricing and terms that are competitive with those available to other global IT solutions providers. Although brand names 
and individual product offerings are important to our business, we believe that competitive products are available in 
substantially all of the merchandise categories offered by us. 

9 
 
DISTRIBUTION 
 
We fulfill orders from customers both from products we hold in inventory and through drop shipping arrangements 
with manufacturers and distributors. At our 268,000 square foot technology TIDC in Wilmington, Ohio, we receive and 
ship inventory, configure and integrate technology solutions, provide depot maintenance and services, and process 
returned products. The TIDC features a state-of-the-art ISO 9001:2015-certified Configuration Lab that completed more 
than 550,000 custom configurations in 2024—including personal computing devices, servers, mobile devices, and 
networking hardware. Our technicians maintain extensive certifications and authorizations from all major manufacturers, 
with more than 90% of the TIDC technicians holding one or more CompTIA certifications. Through the TIDC, we are 
able to offer customers turnkey solutions for all of their IT needs, including hardware configuration, imaging and 
provisioning, asset management, remote management, white glove enrollment services, kitting, custom packaging, and 
depot repair services. 
 
We also place product orders directly with manufacturers and/or distribution companies for drop shipment directly 
to our customers. Order status with distributors is tracked online and a confirmation of shipment from manufacturers 
and/or distribution companies is received prior to initial recording of the transaction. Products drop shipped by suppliers 
were 69%, 69%, and 71%, of net sales in 2024, 2023, and 2022, respectively. Electronic delivery for software licenses 
were approximately 10%, 12%, and 9% of total net sales in 2024, 2023, and 2022, respectively. 
 
MANAGEMENT INFORMATION SYSTEMS 
 
Our subsidiaries utilize management information systems which have been significantly customized for our use. 
These systems permit centralized management of key functions, including order taking and processing, inventory and 
accounts receivable management, purchasing, sales, and distribution, and the preparation of daily operating control 
reports on key aspects of the business. We also operate advanced telecommunications equipment to support our sales and 
customer service operations. Key elements of the telecommunications systems are integrated with our computer systems 
to provide timely customer information to sales and service representatives, and to facilitate the preparation of operating 
and performance data. 
 
Our success is dependent in large part on the accuracy and proper use of our information systems to manage our 
inventory and accounts receivable collections, to purchase, sell, and ship our products efficiently and on a timely basis, 
and to maintain cost-efficient operations. We expect to continue upgrading our information systems in the future to more 
effectively manage our operations and customer database. 
 
Our investments in IT systems and infrastructure are designed to enable us to operate more efficiently and to provide 
our customers enhanced functionality. 
 
COMPETITION 
 
The direct marketing and sale of IT-related products is highly competitive. We compete with other national solutions 
providers of IT products, including CDW Corporation, SHI, and Insight Enterprises, Inc., who are the current leaders in 
the space. We also compete with: 
 
• 
certain product manufacturers that sell directly to customers as well as some of our own suppliers, such as 
Apple, Dell Inc., HP Inc., and Lenovo; 
 
• 
software publishers, such as Microsoft Corporation, VMware, and Adobe; 
 
• 
companies that develop and deliver on bespoke AI projects, such as Palantir and Scale.ai; 
 
• 
local and regional VARs; 
 
• 
cloud providers, such as Amazon Web Services, Google and Microsoft Corporation; 

10 
 
• 
large service providers and system integrators, such as Accenture, CGI, and IBM; 
 
• 
communications service providers, such as AT&T and Verizon; 
 
• 
various franchisers, office supply superstores, and national computer retailers, such as Office Depot and 
Staples; and 
 
• 
e-tailers, such as Amazon, with more extensive commercial online networks. 
 
Additional competition may arise if other new methods of distribution emerge in the future. We compete not only 
for customers, but also for favorable product allocations and cooperative advertising support from product 
manufacturers. Several of our competitors are larger than we are and have substantially greater financial resources. These 
and other factors related to our competitive position are discussed more fully in the “Overview” of Item 7, 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” and in Item 1A, “Risk 
Factors—Substantial competition could reduce our market share and may negatively affect our business” of this Annual 
Report on Form 10-K. 
 
We believe that price, product selection and availability, solutions capabilities, and service and support are the most 
important competitive factors in our industry. 
 
INTELLECTUAL PROPERTY RIGHTS 
 
Our trademarks include, among others, Connection®, PC Connection®, GovConnection®, MacConnection®, we 
solve IT®, Everything Overnight®, Mobile Connection®, Cloud Connection®, Education Connection®, MoreDirect™, 
CNXN Helix™, WebSPOC®, Softmart®, GlobalServe®, Raccoon Character, Connection Cloud MarkITplace™, 
ConnectOne™, QaaM™, and their related logos and all iterations thereof. We intend to use and protect these and our 
other marks, as we deem necessary. We believe our trademarks have significant value and are an important factor in the 
marketing of our products. We do not maintain a traditional research and development group, but we work closely with 
computer product manufacturers and other technology developers to stay abreast of the latest developments in computer 
technology, with respect to the products we both sell and use. For example, we recognize AI as a potentially 
transformational force and anticipate that AI will significantly impact our product offerings and the business operations 
of our clientele in both the short term and long term. 
 
REGULATORY MATTERS 
 
Government Contracting 
 
Our Public Sector Solutions segment is heavily regulated and, as a result, our need for compliance awareness and 
business and employee support is significant. Specifically, our Public Sector Solutions segment is governed by various 
laws and regulations, including but not limited to laws and regulations relating to: the formation, administration, and 
performance of contracts; the security and control of information and information systems; international trade 
compliance; human trafficking; and the mandatory disclosure of “credible evidence” of a violation of certain criminal 
laws, receipt of significant overpayments, or violations of the civil False Claims Act. In addition, U.S. government 
contractors are generally subject to other federal and state laws and regulations, including: 
 
• 
The Federal Acquisition Regulation, or FAR, agency supplements to the FAR, and related regulations, which 
regulate the formation, administration, and performance of U.S. federal government contracts; 
 
• 
The False Claims Act, which allows the government and whistleblowers filing on behalf of the government to 
pursue treble damages, civil penalties and sanctions for the provision of false or fraudulent claims to the U.S. 
federal government; 
 

11 
• 
The Truth in Negotiations Act, which requires certification and disclosure of cost and pricing data in connection 
with the negotiation of certain contracts, modifications, or task orders; 
 
• 
The Procurement Integrity Act, which regulates access to competitor bid and proposal information, as well as 
certain internal government procurement sensitive information, and regulates our ability to provide 
compensation to certain former government procurement officials; 
 
• 
Laws and regulations restricting the ability of employees of the U.S. government to accept gifts or gratuities 
from a contractor; 
 
• 
Post-government employment laws and regulations, which restrict the ability of a contractor to recruit and hire 
current employees of the U.S. government and deploy former employees of the U.S. government; 
 
• 
Laws, regulations, and executive orders requiring the safeguarding of and restricting the use and dissemination 
of information classified for national security purposes or determined to be “controlled unclassified 
information,” “covered defense information,” or “for official use only”; 
 
• 
Laws and regulations relating to the export of certain products, services, and technical data, including 
requirements regarding any applicable licensing of our employees involved in such work; 
 
• 
Laws, regulations, and executive orders regulating the handling, use, and dissemination of personally 
identifiable information in the course of performing a U.S. government contract; 
 
• 
Laws, regulations, and executive orders governing organizational conflicts of interest that may prevent us from 
bidding for or restrict our ability to compete for certain U.S. government contracts because of the work that we 
currently perform for the U.S. government; 
 
• 
Laws, regulations, and executive orders that mandate compliance with requirements to protect the government 
from risks related to our supply chain; 
 
• 
Laws, regulations, and mandatory contract provisions providing protections to employees or subcontractors 
seeking to report alleged fraud, waste, and abuse related to a government contract; and 
 
• 
The Cost Accounting Standards and the Cost Principles, which impose accounting requirements that govern our 
right to reimbursement under certain cost-based U.S. government contracts and require consistency of 
accounting practices over time. 
 
Our Public Sector Solutions is also subject to oversight by the U.S. Office of Federal Contract Compliance 
Programs, or OFCCP, for federal contract and affirmative action compliance, including the following areas: 
 
• 
affirmative action plans; 
 
• 
applicant tracking; 
 
• 
compliance training; 
 
• 
customized affirmative action databases and forms; 
 
• 
glass ceiling and compensation audits; 
 
• 
desk and on-site audits; 
 
• 
conciliation agreements; 

12 
 
• 
disability accessibility for applicants and employees; 
 
• 
diversity initiatives; 
 
• 
equal employment opportunity compliance; 
 
• 
employment eligibility verification (known as “E-Verify”); 
 
• 
internal affirmative action audits; 
 
• 
internet recruiting and hiring processes; 
 
• 
OFCCP administrative enforcement actions; 
 
• 
record-keeping requirements; and 
 
• 
Sarbanes-Oxley Act of 2002 compliance. 
 
The U.S. federal government routinely revises its procurement practices and adopts new contract statutes, rules and 
regulations. The U.S. federal government has a broad range of tools available to enforce its procurement law and 
policies. These include debarring or suspending a particular contractor, certain of its operations and/ or individual 
employees from future government business. Individuals, on behalf of the federal government, may also bring qui tam 
suits against us for any alleged fraud related to payments under a U.S. federal government contract or program. 
Moreover, the U.S. federal government generally has the ability to terminate contracts, in whole or in part, with little 
or no prior notice, for convenience or for default based upon performance. In the event of termination of a contract for 
convenience, a contractor is normally able to recover costs already incurred on the contract and profit on those costs up 
to the amount authorized under the contract, but not the remaining profit that would have been earned had the contract 
been completed. Such a termination could also result in the cancellation of future work on a related contract. A 
termination resulting from our default could expose us to various liabilities, including excess re-procurement costs, and 
could have a material effect on our ability to compete for future contracts. 
 
Unfair and Deceptive Trade Practices 
 
Under applicable federal and state laws, we are required to comply with a number of requirements when sending 
commercial email or making telephone calls to consumers. For example, under applicable federal and state unfair 
competition laws, including the California Consumer Legal Remedies Act, and U.S. Federal Trade Commission 
regulations, we must accurately identify product offerings, not make misleading claims on our platforms, and use 
qualifying disclosures where and when appropriate when distributing commercial emails to consumers. We are also 
subject to the Federal Telecommunications Commission’s Telemarketing Sales Rule, the Telephone Consumer 
Protection Act, and the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003, which 
generally limit the consumers and types of communications we can make via telephone, text, automatic telephone dialing 
systems, and artificial and prerecorded voices. 
 
Data Privacy and Security 
 
Numerous state, federal and foreign laws, including consumer protection laws and regulations, govern the 
collection, dissemination, use, access to, confidentiality and security of personal information. In the United States, 
numerous federal and state laws and regulations, including data breach notification laws and federal and state consumer 
protection laws and regulations, that govern the collection, use, disclosure, and protection of personal information could 
apply to our operations or the operations of our partners. In addition, certain state and non-US laws, such as the 
California Consumer Privacy Act and the California Privacy Rights Act govern the privacy and security of personal 
information, many of which differ from each other in significant ways and may not have the same effect, thus 

13 
complicating compliance efforts. Failure to comply with these laws, where applicable, can result in the imposition of 
significant civil and/or criminal penalties and private litigation. Privacy and security laws, regulations, and other 
obligations are constantly evolving, may conflict with each other to complicate compliance efforts, and can result in 
investigations, proceedings, or actions that lead to significant civil and/or criminal penalties and restrictions on data 
processing. 
 
HUMAN CAPITAL  
 
Our culture is reflected through our employees, who are driven to serve our customers, our partners, our 
communities and all of our stakeholders. We provide our employees with support, training, and engagement 
opportunities to build stronger and more diverse teams. Our culture—and the employees who share that culture with our 
customers and communities—are essential to our success and our ability to attract and retain top talent. Our Connection 
Cares initiative, launched in 2021, builds on the company’s long history of inclusivity and social responsibility with 
working groups focused on key areas: employee recognition, charitable giving, sustainability, and diversity, equity, and 
inclusion. Employees volunteer within these groups to share their ideas, conduct company-wide campaigns, and make a 
positive impact throughout the company and our wider community. These activities, and the formal structure to support 
them, help ensure we are able to offer a supportive work environment and corporate culture that today’s workforce 
demands. 
 
We focus on the following key areas in hiring and developing our employees: 
 
• 
Training and Development. We focus on skills enhancement, leadership development, innovation excellence 
and professional growth throughout our employees’ careers. Our leadership program provides leadership 
trainings to our high-potential emerging leaders.  
 
• 
Total Rewards. We provide market competitive compensation aligned with company performance. We further 
align our sales representatives’ compensation to their individual performance by providing excellent 
commission opportunities. We provide a comprehensive benefits package to our employees, including medical 
coverage, retirement plans with matching contributions, tuition assistance, inclusive parental leave policies, 
adoption assistance, paid time off, paid volunteer hours, and wellness hours. 
 
• 
Oversight and Management. Our Board of Directors understands the importance of our inclusive, performance-
driven culture to our ongoing success and is actively engaged with our President and Chief Executive Officer 
and our Senior Vice President of Human Resources across a broad range of human capital management topics. 
 
As of December 31, 2024, we employed 2,580 persons (full-time equivalent), of whom 1,035 (including 324 
management and support personnel) were engaged in sales-related activities, 532 were engaged in providing IT services 
and customer service and support, 645 were engaged in purchasing, marketing, and distribution-related activities, 153 
were engaged in the operation and development of management information systems, and 215 were engaged in 
administrative and finance functions. We believe we have good relations with our employees. Our employees are not 
represented by a labor union, and, to date, we have never experienced a labor related work stoppage. 

14 
AVAILABLE INFORMATION 
We are subject to the informational requirements of the Securities Exchange Act of 1934 (the “Exchange Act”), and 
accordingly, we file reports, proxy and information statements, and other information with the Securities and Exchange 
Commission, or SEC. The SEC maintains a website (http://www.sec.gov) that contains such reports, proxy and 
information statements, and other information regarding issuers that file electronically with the SEC. Our website 
address is www.connection.com and our investor relations website is located at https://ir.connection.com/. We are not 
including the information contained in our website as part of, or incorporating by reference into, this Annual Report on 
Form 10-K. We make available free of charge through our investor relations website our Annual Reports on Form 10-K, 
Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K, and amendments to these reports filed or furnished 
pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as reasonably practical after we electronically file these 
materials with, or otherwise furnish them to, the SEC. 
In addition, we routinely post on the “Investor Relations” section of our website news releases, announcements, and 
other statements about our business, some of which may contain information that may be deemed material to investors. 
Therefore, we encourage investors, the media, and others interested in our company to review the information we post on 
the “Investor Relations” section of our corporate website. The contents of our corporate website are not, however, a part 
of this Annual Report on Form 10-K. 
Item 1A. Risk Factors 
 
You should carefully consider the risks and uncertainties described below, together with all of the other information 
contained in this Annual Report on Form 10-K and our other public filings with the SEC. The risks described below are 
not the only risks facing our Company. The occurrence of any of the following risks, or of additional risks and 
uncertainties not presently known to us or that we currently believe to be immaterial, could cause our business, 
prospects, operating results, and financial condition to suffer materially. The risks below also include forward-looking 
statements, and important factors could cause our actual results to differ materially from those indicated or implied by 
these forward-looking statements. See “Cautionary Note Concerning Forward-Looking Statements” of this Annual 
Report on Form 10-K. 
 
Risks Related to our Business, Operations and Industry 
 
We have experienced variability in sales and may not be able to maintain profitable operations. 
 
Several factors have caused our results of operations to fluctuate and we expect some of these fluctuations to 
continue. Causes of these fluctuations include: 
 
• 
shifts in customer demand that affect our distribution models, including demand for total solutions; 
 
• 
loss of customers to competitors; 
 
• 
rising interest rates; 
 
• 
inflation; 
 
• 
industry shipments of new products or upgrades; 
 
• 
changes in overall demand and timing of product shipments related to economic markets and to government 
spending; 
 
• 
supply constraints; 
 
• 
changes in vendor distribution of products; 

15 
 
• 
changes in referral fee structures offered to us by partners; 
 
• 
changes in our product offerings and in merchandise returns; 
 
• 
changes in distribution models as a result of the growing adoption of cloud and software-as-a-service, or SaaS, 
offerings; and 
 
• 
adverse weather conditions that affect response, distribution, or shipping. 
 
Our results also may vary based on our ability to manage personnel levels in response to fluctuations in revenue. We 
base personnel levels and other operating expenditures on sales forecasts. If our revenues do not meet anticipated levels 
in the future, we may not be able to reduce our staffing levels and operating expenses in a timely manner to avoid 
significant losses from operations. 
 
Our sales are dependent on continued innovations in hardware, software and services by our vendor partners and 
the competitiveness of their offerings, and our ability to partner with new and emerging technology providers. 
 
The technology industry is characterized by rapid innovation and the frequent introduction of new and enhanced 
hardware, software and services, such as cloud-based solutions and other virtual services, including SaaS, infrastructure 
as a service, or IaaS, platform as a service, or PaaS, device as a service, or DaaS, the internet of things, or IoT, and AI. 
We have been and will continue to be dependent on innovations in hardware, software and services, as well as the 
acceptance of those innovations by customers. Also, customers may delay spending while they evaluate new 
technologies. A decrease in the rate of innovation, a lack of acceptance of innovations by our customers or delays in 
technology spending by our customers, could have an adverse effect on our business, results of operations or cash flows. 
 
In addition, if we are unable to anticipate and expand our capabilities to keep pace with changes in technology and 
new hardware, software and services, for example by providing the appropriate training to our account managers, 
technology specialists and engineers to enable them to effectively sell and deliver such new offerings to customers, our 
business, results of operations or cash flows could be adversely affected. 
 
We also are dependent upon our vendor partners for the development and marketing of hardware, software and 
services to compete effectively with hardware, software and services of vendors whose products and services we do not 
currently offer or that we are not authorized to offer in one or more customer channels. To the extent that a vendor’s 
offering that is in high demand is not available to us for resale in one or more customer channels, and there is not a 
competitive offering from another vendor that we are authorized to sell in such customer channels, our business, results 
of operations or cash flows could be adversely impacted. 
 
We use artificial intelligence in our business, as do certain of our business partners, and challenges with properly 
managing its use could result in reputational harm, competitive harm, significant unexpected expenses and legal 
liability, which may adversely affect our results of operations. 
 
Our business utilizes artificial intelligence and machine learning technologies, which are offered by third parties, to 
add AI-based applications to our offerings. Our offerings utilize machine learning algorithms, predictive analytics, and 
other artificial intelligence technologies. If these artificial intelligence or machine learning models are incorrectly 
designed, the performance of our products, services, and business, as well as our reputation, could suffer or we could 
incur liability through the violation of laws or contracts to which we are a party. If we fail to deploy AI as intended, our 
competitors may incorporate AI technology into their products or services more successfully than we do, which may 
impair our ability to effectively compete in the market. In addition, market acceptance of artificial intelligence and 
machine learning technologies is uncertain. 
 
Additionally, we are making, and plan to make in the future, investments in adopting artificial intelligence and 
machine learning technologies across our business. As a result, the integration of AI into our operations may not be 

16 
successful despite expending significant time and monetary resources to attempt to do so. Our investments in deploying 
such technologies may be substantial and may be more expensive than anticipated. 
 
As with many technological innovations, artificial intelligence presents risks and challenges that could affect its 
adoption, and therefore our business. Uncertainty in the legal regulatory regime relating to AI may require significant 
resources to modify and maintain business practices to comply with U.S. and non-U.S. laws, the nature of which cannot 
be determined at this time. Several jurisdictions around the globe, including Europe and certain U.S. states, have already 
proposed or enacted laws governing AI. For example, on October 30, 2023, the Biden administration issued an Executive 
Order to, among other things, establish extensive new standards for AI safety and security. Other jurisdictions may 
decide to adopt similar or more restrictive legislation that may render the use of such technologies challenging. These 
obligations may make it harder for us to conduct our business using AI, lead to regulatory fines or penalties, require us to 
change our product offerings or business practices, or prevent or limit our use of AI. If we cannot use AI, or that use is 
restricted, our business may be less efficient, or we may be at a competitive disadvantage. Any of these factors could 
adversely affect our business, financial condition, and results of operations. 
 
Substantial competition could reduce our market share and may negatively affect our business. 
 
The direct marketing industry and the computer products retail business, in particular, are highly competitive. We 
compete with other national solutions providers of hardware and software and computer related products, including 
CDW Corporation and Insight Enterprises, Inc., who are the current leaders in the space. Certain hardware and software 
vendors, such as Apple, Dell Inc., Lenovo, and HP Inc., who provide products to us, also sell their products directly to 
end users through their own direct sales force, catalogs, stores, and via the Internet. We also compete with computer 
retail stores and websites, who are increasingly selling to business customers and may become a significant competitor, 
including e-tailers, such as Amazon, with more extensive commercial online networks. As we continue to expand and 
mature our AI services, we compete with other companies that develop and deliver on bespoke AI projects, such as 
Palantir and Scale.ai. We compete not only for customers, but also for advertising support from IT product 
manufacturers. Some of our competitors have larger customer bases and greater financial, marketing, and other resources 
than we do. In addition, some of our competitors offer a wider range of products and services than we do and may be 
able to respond more quickly to new or changing opportunities, technologies, and customer requirements. Many current 
and potential competitors also have greater name recognition, engage in more extensive promotional activities, and adopt 
pricing policies that are more aggressive than ours. We expect competition to increase as retailers and solution providers 
who have not traditionally sold computers and related products enter the industry. 
 
 
In addition, product resellers and national solutions providers are combining operations or acquiring or merging with 
other resellers and national solutions providers to increase efficiency. Moreover, current and potential competitors have 
established or may establish cooperative relationships among themselves or with third parties to enhance their products 
and services. Accordingly, it is possible that new competitors or alliances among competitors may emerge and acquire 
significant market share. We may not be able to continue to compete effectively against our current or future 
competitors. If we encounter new competition or fail to compete effectively against our competitors, our business market 
share, results of operations or cash flows may be adversely impacted. 
 
We face and will continue to face significant price competition, which could result in a reduction of our profit 
margins. 
 
Generally, pricing is very aggressive in our industry, and we expect pricing pressures to escalate should economic 
conditions deteriorate or inflationary pressures increase in excess of the amounts our customers are willing to pay. An 
increase in price competition could result in a reduction of our profit margins. We may not be able to offset the effects of 
price reductions with an increase in the number of customers we serve, higher sales to existing customers, cost 
reductions, or otherwise. Such pricing pressures could result in the erosion of our market share, reduced sales, and 
reduced operating margins, any of which could have a material adverse effect on our business, financial position, results 
of operations, and cash flows. 
 

17 
Inflation may adversely impact our business, financial condition and results of operations. 
 
Inflation has the potential to adversely affect our business, financial condition and results of operations by increasing 
our overall cost structure, including cost of products and selling, general and administrative, or SG&A, expenses. In an 
inflationary environment, we may be unable to raise the prices of our products sufficiently to keep up with the rate of 
inflation, which would reduce our profit margins and cash flows. Other inflationary pressures could affect wages, and 
other inputs and our ability to meet our customer demand. Inflation may further exacerbate other risk factors, including 
supply chain disruptions, the recruitment and retention of qualified employees.  
 
The interruption of the flow of products from suppliers could disrupt our supply chain. 
 
 
Our business depends on the timely supply of products in order to meet the demands of our customers. 
Manufacturing interruptions or delays, including as a result of the financial instability or bankruptcy of manufacturers, 
significant labor disputes such as strikes, armed conflicts, natural disasters, political or social unrest, pandemics or other 
public health crises, or other adverse occurrences affecting any of our suppliers’ facilities, could disrupt our supply 
chain. We could experience product constraints due to the failure of suppliers to accurately forecast customer demand, or 
to manufacture sufficient quantities of product to meet customer demand (including as a result of shortages of product 
components), among other reasons. Additionally, the relocation of key distributors utilized in our purchasing model 
could increase our need for, and the cost of, working capital and have an adverse effect on our business, results of 
operations or cash flows. 
 
 
Our supply chain is also exposed to risks related to international operations. While we purchase our products 
primarily in the markets we serve (for example, products for US customers are sourced in the US), our vendor partners 
manufacture or purchase a significant portion of the products we sell outside of the US, primarily in Asia. Political, 
social or economic instability in Asia, or in other regions in which our vendor partners purchase or manufacture the 
products we sell, could cause disruptions in trade, including exports to the US. Other events related to international 
activities that could cause disruptions to our supply chain include: 
 
• 
the imposition of additional trade law provisions or regulations, the adoption or expansion of trade restrictions, 
including new or expanded economic sanctions in response to the ongoing conflicts between Russia and 
Ukraine and in the Middle East; 
 
• 
the imposition of additional duties, tariffs and other charges on imports and exports, including any resulting 
retaliatory tariffs or charges and any reductions in the production of products subject to such tariffs and charges; 
 
• 
foreign currency fluctuations; and 
 
• 
restrictions on the transfer of funds. 
 
We cannot predict whether the countries in which the products we sell, or any components of those products, are 
purchased or manufactured will be subject to new or additional trade restrictions or sanctions imposed by the United 
States or foreign governments, including the likelihood, type or effect of any such restrictions. Trade restrictions, 
including new or increased tariffs or quotas, embargoes, sanctions, safeguards and customs restrictions against the 
products we sell, could increase the cost or reduce the supply of product available to us and adversely affect our 
business, results of operations or cash flows. In addition, our supply chain and our cost of goods also may be negatively 
impacted by unanticipated price increases due to factors such as inflation, including wage inflation, or to supply 
restrictions beyond our control or the control of our suppliers. 
 
Failure to provide high quality services to our clients could adversely affect our reputation, brand, business, 
results of operations or cash flows. 
 
 
Our services include end-to-end technical configuration services related to the design, configuration, and 
implementation of IT solutions as well as warranties. In addition, we deliver and manage mission critical software, 
systems and network solutions for our customers. We also offer certain services, such as asset assessment, 

18 
implementation, maintenance, and disposal services, to our customers through various third-party service providers 
engaged to perform these services on our behalf. If we or our third-party service providers fail to provide high quality 
services to our customers or such services result in an unplanned disruption of our customers’ businesses, this could, 
among other things, result in legal claims and proceedings and liability for us. As we expand our services and solutions 
offerings and provide increasingly complex services and solutions, we may be exposed to additional operational, 
regulatory and other risks. We could also incur liability for failure to comply with the rules and regulations applicable to 
new services and solutions we provide to our customers. The occurrence of any such failure could adversely affect our 
reputation, brand, business, results of operations or cash flows. 
 
General economic and political conditions, including unfavorable conditions in a business or industry sector, may 
lead our clients to delay or forgo investments in IT hardware, software and services. 
 
 
Our business has been affected by and continues to be subject to changes in economic conditions that are outside of 
our control, including reductions in business investment, loss of consumer confidence, and fiscal uncertainty. Weak 
economic conditions generally or any broad-based reduction in IT spending would further adversely affect our business, 
operating results and financial condition. A prolonged slowdown in the global economy, including the possibility of 
recession or financial market instability or similar crisis, or in a business or industry sector, or the tightening of credit 
markets, could cause our clients to have difficulty accessing capital and credit sources, delay contractual payments, or 
delay or forgo decisions to upgrade or add to their existing IT environments, license new software or purchase products 
or services (particularly with respect to discretionary spending for hardware, software and services). For example, our 
customers exercised greater caution and selectivity with their short-term IT investment plans during 2024, which resulted 
in lower than anticipated sales across our customer base. Such events have in the past had and may in the future have a 
material adverse effect on our business, financial condition and results of operations. Economic or industry downturns 
could result in longer payment cycles, increased collection costs and defaults in excess of our expectations. A significant 
deterioration in our ability to collect on accounts receivable could also impact the cost or availability of financing under 
our credit facility. 
 
 
 
Moreover, an adverse change in government spending policies (such as budget cuts or limitations or temporary 
shutdowns of government operations), shifts in budget priorities or reductions in revenue levels, could cause our Public 
Sector Solutions customers to reduce or delay their purchases or to terminate or not renew their contracts with us, which 
could adversely affect our business, results of operations or cash flows. These possible actions or the adoption of new or 
modified procurement regulations or practices could have a material adverse effect on our business, financial position 
and results of operations. 
 
 
Worldwide economic conditions and market volatility as a result of political leadership in certain countries and other 
disruptions to global and regional economies and markets, including continuing increases in inflation and interest rates, 
the possibility of recession, or financial market instability, may impact future business activities. External factors, such 
as potential terrorist attacks, acts of war, geopolitical and social turmoil or epidemics and other similar outbreaks in 
many parts of the world, could prevent or hinder our ability to do business, increase our costs and negatively affect our 
stock price. More generally, these geopolitical, social and economic conditions could result in increased volatility in the 
United States and worldwide in financial markets and in the economy, as well as other adverse impacts. For example, on 
February 24, 2022, Russian forces launched significant military actions against Ukraine, and sustained conflict and 
disruption in the region remains ongoing. Potential impacts related to the conflict include further market disruptions, 
including significant volatility in commodity prices, credit and capital markets, supply chain and logistics disruptions, 
adverse global economic conditions resulting from escalating domestic and geopolitical tensions, volatility and 
fluctuations in foreign currency exchange rates and interest rates, inflationary pressures on raw materials and heightened 
cybersecurity threats, all of which could adversely impact our business. 
 

19 
We acquire a majority of our products for resale from a limited number of vendors. The loss of any one of these 
vendors could have a material adverse effect on our business. 
 
 
We acquire a majority of our products for resale from a limited number of vendors. The loss of any one of these 
vendors could have a material adverse effect on our business. We acquire products for resale both directly from 
manufacturers and increasingly indirectly through distributors and other sources. Although we purchase from a diverse 
vendor base, product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for 
approximately 25%, 23%, and 11%, respectively, of our total product purchases in 2024. No other singular vendor 
supplied more than 10% of our total product purchases in the year 2024. If we are unable to acquire products, or if we 
experienced a change in business relationship with any of these vendors, we could experience a short-term disruption in 
the availability of products, and such disruption could have a material adverse effect on our results of operations and 
cash flows. 
 
 
Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 12%, and 
12%, respectively, of our total product purchases in 2024. No other singular product manufacturer produced more than 
10% of our total product purchases in the year 2024. We believe that in the event we experience either a short-term or 
permanent disruption of supply of Microsoft Corporation, HP Inc., or Dell Inc. products, such disruption would likely 
have a material adverse effect on our results of operations and cash flows. 
 
 
We typically do not have long-term contracts with our vendor partners. As such, substantially all of these 
arrangements with partners are easily terminable, and there can be no assurance that manufacturers and publishers will 
continue to sell or will not limit or curtail the availability of their product to resellers like us. Most of our product 
vendors provide us with trade credit, of which the amount outstanding at December 31, 2024 was $300.2 million. 
Termination, interruption, or contraction of relationships with our vendors, including a reduction in the level of trade 
credit provided to us, could have a material adverse effect on our financial position. 
 
 
Some product manufacturers either do not permit us to sell the full line of their products or limit the number of 
product units available to national solutions providers such as us. An element of our business strategy is to continue 
increasing our participation in first-to-market purchase opportunities. The availability of certain desired products, 
especially in the direct marketing channel, has been constrained in the past due to these limits imposed by product 
manufacturers. We could experience a material adverse effect to our business if we are unable to source first-to-market 
purchases or similar opportunities, or if significant availability constraints reoccur. 
 
Virtualization of IT resources and applications, including networks, servers, applications, and data storage may 
disrupt or alter our traditional distribution models. 
 
Our customers can access, through a cloud-based platform, business-critical solutions without the significant initial 
capital investment required for dedicated infrastructure. Growing demand for the development of cloud-based and other 
virtual services including SaaS, IaaS, PaaS, DaaS, and other emerging technologies, including IoT and AI, may reduce 
the demand for products and services we sell to our customers. Cloud offerings may influence our customers to move 
workloads to cloud providers, which may reduce the procurement of products and services from us. Changes in the IT 
industry may also affect the demand for our advanced professional and managed services. We have invested a significant 
amount of capital in our strategy to provide certain products and services, and this strategy may adversely impact our 
financial position due to competition or changes in the industry or improper focus or selection of the products and 
services we decide to offer. If we fail to react in a timely manner to such changes, our results of operations may be 
adversely affected. Our sales can be dependent on demand for specific product categories, and any change in demand for 
or supply of such products could have a material adverse effect on our results of operations. 
 
The methods of distributing IT products are changing, and such changes may negatively impact us and our 
business. 
 
The manner in which IT hardware and software is distributed and sold is changing, and new methods of distribution 
and sale have emerged, including distribution through cloud-based and other virtual solutions. In addition, hardware and 
software manufacturers have sold, and may intensify their efforts to sell, their products directly to end users. From time 

20 
to time, certain manufacturers have instituted programs for the direct sales of large order quantities of hardware and 
software to certain major corporate accounts. These types of programs may continue to be developed and used by 
various manufacturers. Some of our vendors, including Apple, Dell Inc., HP Inc., and Lenovo, currently sell some of 
their products directly to end users and have stated their intentions to increase the level of such direct sales. In addition, 
manufacturers may attempt to increase the volume of software products distributed electronically to end users. An 
increase in the volume of products sold through or used by consumers of any of these competitive programs, or our 
inability to effectively adapt our business to increased electronic distribution of products and services to end users could 
have a material adverse effect on our results of operations.  
 
We depend heavily on third-party shippers to deliver our products to customers and would be adversely affected 
by a service interruption by these shippers.  
 
 
Many of our customers elect to have their purchases shipped by an interstate common carrier, such as United Parcel 
Service, Inc., or UPS, or FedEx Corporation. A strike or other interruption in service, including, among other things, 
inclement weather experienced could adversely affect our ability to market or deliver products to customers on a timely 
basis. 
 
We may experience increases in shipping and postage costs, which may adversely affect our business if we are not 
able to pass such increases on to our customers. 
 
 
Shipping costs are a significant expense in the operation of our business. Increases in postal or shipping rates could 
significantly impact the cost of shipping customer orders and mailing our catalogs. Postage prices and shipping rates 
increase periodically, and we have no control over future increases. We have a long-term contract with UPS and believe 
that we have negotiated favorable shipping rates with our carriers. While we generally invoice customers for shipping 
and handling charges, we may not be able to pass on to our customers the full cost, including any future increases in the 
cost, of commercial delivery services, which would adversely affect our business. 
 
We may experience a reduction in the incentive programs offered to us by our vendors. 
 
Some product manufacturers and distributors provide us with incentives such as supplier reimbursements, payment 
discounts, price protection, rebates, and other similar arrangements. The increasingly competitive technology reseller 
market has already resulted in the following: 
 
• 
reduction or elimination of some of these incentive programs; 
 
• 
more restrictive price protection and other terms; and 
 
• 
reduced advertising allowances and incentives. 
 
Many product suppliers provide us with advertising allowances, and in exchange, we feature their products on our 
website and in other marketing vehicles. These vendor allowances, to the extent that they represent specific 
reimbursements of incremental and identifiable costs, are offset against SG&A expenses. Advertising allowances that 
cannot be associated with a specific program funded by an individual vendor or that exceed the fair value of advertising 
expense associated with that program are classified as offsets to cost of sales or inventory. In the past, we have 
experienced a decrease in the level of vendor consideration available to us from certain manufacturers. The level of such 
consideration we receive from some manufacturers may decline in the future. Such a decline could decrease our gross 
profit and have a material adverse effect on our earnings and cash flows. 
 
Should our financial performance not meet expectations, we may be required to record a significant charge to 
earnings for impairment of goodwill and other intangibles.  
 
We test goodwill for impairment each year and more frequently if potential impairment indicators arise. Although 
the fair value of our Enterprise Solutions and Business Solutions reporting units exceeded their carrying value at our 
annual impairment test, should the financial performance of a reporting unit not meet expectations due to the economy or 

21 
otherwise, we would likely adjust downward expected future operating results and cash flows. Such adjustment may 
result in a determination that the carrying value of goodwill and other intangibles for a reporting unit exceeds its fair 
value. This determination may in turn require that we record a significant non-cash charge to earnings to reduce the 
$73.6 million aggregate carrying amount of goodwill held by our Enterprise Solutions and Business Solutions reporting 
units, resulting in a negative effect on our results of operations. 
 
We are exposed to inventory obsolescence due to the rapid technological changes occurring in the IT industry. 
 
The market for IT products is characterized by rapid technological change and the frequent introduction of new 
products and product enhancements. Our success depends in large part on our ability to identify and market products that 
meet the needs of customers in that marketplace. In order to satisfy customer demand and to obtain favorable purchasing 
discounts, we have and may continue to carry increased inventory levels of certain products. By doing so, we are subject 
to the increased risk of inventory obsolescence. Also, in order to implement our business strategy, we intend to continue, 
among other things, placing larger than typical inventory stocking orders of selected products and increasing our 
participation in first-to-market purchase opportunities. We may also, from time to time, make large inventory purchases 
of certain end - of - life products, which would increase the risk of inventory obsolescence. In addition, we sometimes 
acquire special purchase products without return privileges. For these and other reasons, we may not be able to avoid 
losses related to obsolete inventory. Manufacturers have limited return rights and have taken steps to reduce their 
inventory exposure by supporting “configure - to-order” programs authorizing distributors and resellers to assemble 
computer hardware under the manufacturers’ brands. These actions reduce the costs to manufacturers and shift the 
burden of inventory risk to resellers like us, which could negatively impact our business. 
 
We are exposed to accounts receivable risk and if customers fail to timely pay amounts due to us, our results of 
operations and/or cash flows could be adversely affected.  
 
 
We extend credit to our customers for a significant portion of our net sales, typically on 30-day payment terms. We 
are subject to the risk that our customers may not pay for the products they have purchased or may pay at a slower rate 
than we have historically experienced. This risk is heightened during periods of global or industry-specific economic 
downturn or uncertainty, during periods of rising interest rates or, in the case of public sector customers, during periods 
of budget constraints. Any significant deterioration in our customers’ credit quality could, therefore, have a material 
adverse effect on our business, results of operations and financial condition. 
 
 
Customer default risk is influenced by a number of factors outside of our control, including our customers’ financial 
strength, overall demand for our customers’ products and general macroeconomic conditions. Customers may also 
initiate payment disputes, including as a result of dissatisfaction with the product, IT solution or service they have 
purchased from us. We have established provisions for losses of receivables. However, actual losses on customer 
receivables could differ from those that we currently anticipate and, as a result, we may have to increase our provisions 
which may have a material adverse effect on our results of operations and financial condition. 
 
We are dependent on key personnel and, more generally, skilled personnel in all areas of our business and the loss 
of key persons or the inability to attract, train and retain qualified personnel could adversely impact our business. 
 
Our future performance will depend to a significant extent upon the efforts and abilities of our senior executives and 
other key management personnel. The current environment for qualified management personnel in the computer 
products industry is very competitive, and the loss of service of one or more of these persons could have an adverse 
effect on our business. Our success and plans for future growth will also depend on our ability to hire, train, and retain 
skilled personnel in all areas of our business, especially sales representatives and technical support personnel. Our 
inability to hire, retain, train and redeploy our professionals to successfully drive our business and keep up with ever-
changing technologies, could limit our ability to meet our customers’ needs and attract new customers and jeopardize our 
competitive position. In addition, we may face wage inflation in the future, in particular due to the strong competition for 
qualified personnel in our sector. Failure to pass on these cost increases to our customers or mitigate the increase in 
wages by increasing our operational efficiency could have a material adverse effect on our profitability and results of 
operations. 
 

22 
We face various risks related to health epidemics, pandemics and similar outbreaks, which may have material 
adverse effects on our business, financial position, results of operations and/or cash flows. 
 
We face a wide variety of risks related to health epidemics, pandemics and similar outbreaks, especially of 
infectious diseases. For example, the COVID-19 pandemic dramatically impacted the global health and economic 
environment, including millions of confirmed cases and deaths, business slowdowns or shutdowns, labor shortages, 
supply chain challenges, changes in government spending and requirements, regulatory challenges, inflationary pressures 
and market volatility. As discussed in our prior Form 10-K and Form 10-Q filings, our operations were impacted by the 
COVID-19 pandemic and its related economic challenges. However, we have worked hard to address and mitigate 
adverse impacts attributable to COVID-19, and we do not currently anticipate significant additional direct impacts from 
the pandemic itself on our operations. Nonetheless, we cannot predict the future course of events. 
 
 
If, for example, a new health epidemic or outbreak were to occur, we likely would experience broad and varied 
impacts, including potentially to our workforce and supply chain, with inflationary pressures and increased costs (which 
may or may not be fully recoverable), schedule or production delays, market volatility and other financial impacts. If any 
or all of these items were to occur, we could experience adverse impacts on our overall performance, operations and 
financial results. Given the tremendous uncertainties and variables, we cannot at this time predict the impact of any 
future health epidemics, pandemics or similar outbreaks, but any one could have a material adverse effect on our 
business, financial position, results of operations and/or cash flows. 
 
Risks Related to Our Technology, Data and Intellectual Property 
Cyberattacks or the failure to safeguard personal information and our IT systems could result in liability and 
harm our reputation, which could adversely affect our business. 
Our business is heavily dependent upon IT networks and systems. We have experienced attacks and attempted 
attacks that have generally been in the form of active intrusion attempts from the Internet, passive vulnerability mapping 
from the Internet, and internal malware and or phishing attempts delivered through user actions. Future internal or 
external attacks on our networks and systems could disrupt our normal operations centers and impede our ability to 
provide critical products and services to our customers and clients, subjecting us to liability under our contracts and 
damaging our reputation. 
Our business also involves the use, storage and transmission of proprietary information and sensitive or confidential 
data, including personal information about our employees, our clients and customers of our clients. While we take 
measures to protect the security of, and prevent unauthorized access to, our systems and personal and proprietary 
information, the security controls for our systems, as well as other security practices we follow, may not prevent 
improper access to, or disclosure of, personally identifiable or proprietary information. Furthermore, the evolving nature 
of threats to data security, in light of new and sophisticated methods used by threat actors, including computer viruses, 
malware, phishing, misrepresentation, social engineering, and forgery, make it increasingly challenging to anticipate and 
adequately mitigate these risks. The risk of cyber incidents could also be increased by cyberwarfare in connection with 
the ongoing conflicts between Russia and Ukraine and in the Middle East, including potential proliferation of malware 
from the conflict into systems unrelated to the conflict. 
Breaches in security could expose us, our supply chain, our customers or other individuals to significant disruptions, 
a risk of public disclosure, loss or misuse of this information. Security breaches could result in legal claims or 
proceedings, liability or regulatory penalties under laws protecting the privacy of personal information, as well as the 
loss of existing or potential customers and damage to our brand and reputation. Moreover, media or other reports of 
perceived vulnerabilities in our network security or perceived lack of security within our environment, even if inaccurate, 
could adversely impact our reputation and materially impact our business. The cost and operational consequences of 
implementing further data protection measures could be significant. Such breaches, costs and consequences could 
adversely affect our business, results of operations, or cash flows. 

23 
Our business could be materially adversely affected by system failures, interruption, integration issues, or 
security lapses of our IT systems or those of our third-party providers. 
Our ability to effectively manage our business depends significantly on our information systems and infrastructure 
as well as, in certain instances those of our business partners and third-party providers. The failure of our current systems 
to operate effectively or to integrate with other systems, including integration of upgrades to better meet the changing 
needs of our customers, could result in transaction errors, processing inefficiencies, and the loss of sales and customers. 
In addition, cybersecurity threats are evolving and include, but are not limited to, malicious software, attempts to gain 
unauthorized access to company or customer data, denial of service attacks, the processing of fraudulent transactions, 
and other electronic security breaches that could lead to disruptions in critical systems, unauthorized release of 
confidential or otherwise protected information, and corruption of data. In our case, these attacks and attempted attacks 
have generally been in the form of active intrusion attempts from the Internet, passive vulnerability mapping from the 
Internet, and internal malware and or phishing attempts delivered through user actions. Although we have in place 
various processes, procedures, and controls to monitor and mitigate these threats, these measures may not be sufficient to 
prevent a material security threat or mitigate these risks for our customers. If any of these events were to materialize, 
they could lead to disruption of our operations or loss of sensitive information as well as subject us to regulatory actions, 
litigation, or damage to our reputation, and could have a material adverse effect on our financial position, results of 
operations, and cash flows. Similar risks exist with respect to our business partners and third-party providers. As a result, 
we are subject to the risk that the activities of our business partners and third-party providers may adversely affect our 
business even if an attack or breach does not directly impact our systems. 
We are reliant on the continued development of electronic commerce and Internet infrastructure development to 
grow our overall sales. 
 
We continue to have increasing levels of sales made through our e-commerce sites. The on-line experience for our 
clients continues to improve, but the competitive nature of the e-commerce channel also continues to increase. Growth of 
our overall sales is dependent on customers continuing to expand their on-line purchases in addition to traditional 
channels to purchase products and services. We cannot accurately predict the rate at which on-line purchases will 
expand. 
 
Our success in growing our Internet business will depend in large part upon our development of an increasingly 
sophisticated e-commerce experience and infrastructure. Increasing customer sophistication requires that we provide 
additional website features and functionality in order to be competitive in the marketplace and maintain market share. 
We will continue to iterate our website features, but we cannot predict future trends and required functionality or our 
adoption rate for customer preferences. As the number of on-line users continues to grow, such growth may impact the 
performance of our existing Internet infrastructure, which would adversely impact our business. 
 
We could experience Internet and other system failures which would interfere with our ability to process orders. 
 
 
We depend on the accuracy and proper use of our management information systems, including our telephone 
system. Many of our key functions depend on the quality and effective utilization of the information generated by our 
management information systems, including: 
 
• 
our ability to purchase, sell, and ship products efficiently and on a timely basis; 
 
• 
our ability to manage inventory and accounts receivable collection; and 
 
• 
our ability to maintain our operations. 
 
Our management information systems require continual upgrades to effectively manage our operations and customer 
database. Although we maintain some redundant systems, with full data backup, a significant component of our 
computer and telecommunications hardware is located in a single facility in New Hampshire, and a substantial 
interruption in our management information systems or in our telephone communication systems, including those 

24 
resulting from extreme weather and natural disasters, as well as power loss, telecommunications failure, or similar 
events, would substantially hinder our ability to process customer orders and thus could have a material adverse effect on 
our business. 
Privacy concerns with respect to list development and maintenance may materially adversely affect our business. 
 
 
We mail catalogs and other promotional materials to names in our customer database and to potential customers 
whose names we obtain from rented or exchanged mailing lists. Public concern regarding the protection of personal 
information has subjected the rental and use of customer mailing lists and other customer information to increased 
scrutiny. Legislation enacted limiting or prohibiting the use of rented or exchanged mailing lists could negatively affect 
our business. 
 
Risks Related to Regulatory and Legal Matters 
 
We are exposed to risks from legal proceedings and audits, which may result in substantial costs and expenses or 
interruption of our normal business operations. 
 
We are party to various legal proceedings that arise in the ordinary course of our business, which include 
commercial, employment, tort and other litigation. 
 
We are subject to intellectual property infringement claims against us from time to time in the ordinary course of our 
business, either because of the products and services we sell or the business systems and processes we use to sell such 
products and services, in the form of cease-and-desist letters, licensing inquiries, lawsuits and other communications and 
demands. In our industry, such intellectual property claims have become more frequent as the complexity of 
technological products and the intensity of competition in our industry have increased. Increasingly, many of these 
assertions are brought by non-practicing entities whose principal business model is to secure patent licensing revenue, 
but we may also be subject to demands from inventors, competitors or other patent holders who may seek licensing 
revenue, lost profits and/or an injunction preventing us from engaging in certain activities, including selling certain 
products or services. 
 
We also are subject to proceedings, investigations and audits by federal, state, international, national, provincial and 
local authorities, including as a result of our sales to governmental entities. We also are subject to audits by various 
vendor partners and large customers, including government agencies, relating to purchases and sales under various 
contracts. In addition, we are subject to indemnification claims under various contracts. 
 
Current and future litigation, infringement claims, governmental proceedings and investigations, audits or 
indemnification claims that we face may result in substantial costs and expenses and significantly divert the attention of 
our management regardless of the outcome. In addition, these matters could lead to increased costs or interruptions of 
our normal business operations. Litigation, infringement claims, governmental proceedings and investigations, audits or 
indemnification claims involve uncertainties and the eventual outcome of any such matter could adversely affect our 
business, results of operations or cash flows. 
The failure to comply with our public sector contracts could result in, among other things, fines or liabilities. 
 
Revenues from the Public Sector Solutions segment are derived from sales to federal, state, and local government 
departments and agencies, as well as to educational institutions, through various contracts and open market sales. 
Government contracting is a highly regulated area. Noncompliance with government procurement regulations or contract 
provisions could result in civil, criminal, and administrative liability, including substantial monetary fines or damages, 
termination of government contracts, and suspension, debarment, or ineligibility from doing business with the 
government. Our current arrangements with these government agencies allow them to cancel orders with little or no 
notice and do not require them to purchase products from us in the future. The effect of any of these possible actions by 
any government department or agency could adversely affect our financial position, results of operations, and cash flows. 

25 
 
We face uncertainties relating to the collection of state sales and use tax. 
 
We collect and remit sales and use taxes in states in which we have either voluntarily registered or have a physical 
presence. Various states have sought to impose on direct marketers the burden of collecting state sales and use taxes on 
the sales of products shipped to their residents. Many states have adopted rules that require companies and their affiliates 
to register in those states as a condition of doing business with those state agencies. Our three sales companies are 
registered in substantially all states, however, if a state were to determine that our earlier contacts with that state 
exceeded the constitutionally permitted contacts, the state could assess a tax liability relating to our prior year sales. 
 
Risks Related to Our Common Stock 
 
Our common stock price may be volatile and may decline regardless of our operating performance, and holders of 
our common stock could lose a significant portion of their investment. 
The market price for our common stock may be volatile. Our stockholders may not be able to resell their shares of 
common stock at or above the price at which they purchased such shares, due to fluctuations in the market price of our 
common stock, which may be caused by a number of factors, many of which we cannot control, including the risk 
factors described in this Annual Report on Form 10-K and the following: 
• 
changes in financial estimates by any securities analysts who follow our common stock, our failure to meet 
these estimates or failure of securities analysts to maintain coverage of our common stock; 
 
• 
downgrades by any securities analysts who follow our common stock; 
 
• 
future sales of our common stock by our officers, directors and significant stockholders; 
 
• 
market conditions or trends in our industry or the economy as a whole; 
 
• 
investors’ perceptions of our prospects; 
 
• 
announcements by us or our competitors of significant contracts, acquisitions, joint ventures or capital 
commitments; and 
 
• 
changes in key personnel. 
 
In addition, the stock markets have experienced extreme price and volume fluctuations that have affected and 
continue to affect the market prices of equity securities of many companies, including companies in our industry. In the 
past, securities class action litigation has followed periods of market volatility. If we were involved in securities 
litigation, we could incur substantial costs, and our resources and the attention of management could be diverted from 
our business. 
 
In the future, we may also issue our securities in connection with investments or acquisitions. The number of shares 
of our common stock issued in connection with an investment or acquisition could constitute a material portion of our 
then-outstanding shares of our common stock and depress our stock price. 
 
 

26 
We are controlled by one principal stockholder. 
Patricia Gallup, our principal stockholder, beneficially owned or controlled, in the aggregate, approximately 52% of 
the outstanding shares of our common stock as of December 31, 2024. Because of her beneficial stock ownership, the 
stockholder can continue to elect the members of the Board of Directors and decide all matters requiring stockholder 
approval at a meeting or by a written consent in lieu of a meeting. Similarly, such stockholder can control decisions to 
adopt, amend, or repeal our charter and our bylaws, or take other actions requiring the vote or consent of our 
stockholders and prevent a takeover of us by one or more third parties, or sell or otherwise transfer their stock to a third 
party, which could deprive our stockholders of a control premium that might otherwise be realized by her in connection 
with an acquisition of our Company. Such control may result in decisions that are not in the best interest of our 
unaffiliated public stockholders.  
 
Item 1B. Unresolved Staff Comments 
 
None. 
 
Item 1C. Cybersecurity 
 
Cybersecurity Risk Management and Strategy 
 
We have established processes, procedures, and controls to identify, manage, assess, and mitigate material risks 
from cybersecurity threats which are designed to help protect our information assets and operations from internal and 
external cyber threats by understanding and seeking to manage risk while ensuring business resiliency, protecting 
employee and customer information from unauthorized access or attack, and securing our networks, systems, devices, 
products, and services, or our Cybersecurity Risk Mitigation Practices. We conduct tests on our systems and incident 
simulations to help discover potential vulnerabilities and ensure the effectiveness of our Cybersecurity Risk Mitigation 
Practices. We engage external parties, including consultants, independent privacy assessors, computer security firms, and 
risk management and governance experts, to enhance our cybersecurity oversight. We also regularly consult with 
industry groups on emerging industry trends. In order to oversee and identify risks from cybersecurity threats associated 
with our use of third-party service providers, we have a third-party risk management program designed to help protect 
against the misuse of information technology by third parties and business partners. 
 
As of the date of this Annual Report Form 10-K, we are not aware of any cybersecurity threats that have materially 
affected or are reasonably likely to materially affect us, including our business strategy, results of operations, or financial 
condition. However, as discussed under “Item 1A. Risk Factors,” specifically the risks titled “Cyberattacks or the failure 
to safeguard personal information and our IT systems could result in liability and harm our reputation, which could 
adversely affect our business” and “Our business could be materially adversely affected by system failures, interruption, 
integration issues, or security lapses of our IT systems or those of our third-party providers,” the sophistication of cyber 
threats continues to increase, and the preventative actions we take to reduce the risk of cyber incidents and protect our 
systems and information may be insufficient. Accordingly, no matter how well our controls are designed or 
implemented, we will not be able to anticipate all security breaches, and we may not be able to implement effective 
preventive measures against such security breaches in a timely manner. 
 
Cybersecurity Governance and Oversight 
 
Our Cybersecurity Risk Mitigation Practices are managed on a day-to-day basis by members of our Information 
Security Steering Committee, or the Committee, and are overseen by our Board of Directors. The Committee is 
composed of senior management, including our Chief Information Officer and Chief Financial Officer, and senior vice 
presidents from various areas of the organization including IT, compliance, legal, operations and human resources, 
including the Vice President of Information Security and Compliance. The Vice President of Information Security and 
Compliance has over 40 years of IT experience and is a certified information systems security professional. The Chief 
Information Officer has over 10 years of experience managing cybersecurity, data protection, and incident management 
teams, and over 20 years of experience managing compliance and regulatory processes and controls. 
 

27 
As part of the administration of our Cybersecurity Risk Mitigation Practices, the Committee is tasked with managing 
and mitigating our exposure to cybersecurity threats, creating our cybersecurity policies, and establishing short and long-
term cybersecurity goals and objectives that are designed to protect our information systems. The Committee is also 
responsible for planning ordinary course security projects and initiatives aimed at ensuring that our organizational 
leaders are informing our employees about our cybersecurity policies and about cybersecurity basic practices. On a 
periodic basis, the Committee meets to review the performance and effectiveness of our Cybersecurity Risk Mitigation 
Practices. 
 
Members of the Committee will present the results of the periodic performance and effectiveness review to our 
Board of Directors, who oversee our risk management processes directly and through its committees. These results, 
along with other cybersecurity topics including updates on previously identified material cybersecurity threats or 
incidents, are presented at regularly scheduled meetings. Members of the Committee will also notify our Board of 
Directors between such meetings regarding significant new or updates to ongoing cybersecurity threats or incidents. 
 
Item 2. Properties 
 
In December 1997, we entered into a lease agreement for our corporate headquarters located at 730 Milford Road, 
Merrimack, New Hampshire 03054-4631, with an affiliated company, G&H Post, which is related to us through 
common ownership, or the Merrimack lease. The Merrimack lease was most recently amended in May 2014 to, among 
other things, extend the expiration date of the lease to November 2023. We have continued to occupy our corporate 
headquarters following the expiration of the lease and make rent payments to G&H Post in the amount provided for in 
the amended Merrimack lease. We have also continued to pay the real estate taxes, insurance, and common area 
maintenance charges which were required under the Merrimack lease. 
 
We also entered into a lease for an office facility adjacent to our corporate headquarters in August 2008 from the 
same affiliated company, G&H Post, or the Second Merrimack lease, which is used by our Public Sector Solutions 
Segment. The Second Merrimack lease included an initial term of ten years and provided us two options to extend the 
term of the Second Merrimack lease each for an additional two years. We exercised both options to extend the Second 
Merrimack lease, extending the lease until July 2022. Following the expiration of the Second Merrimack lease, we have 
continued to occupy the office facility adjacent to our corporate headquarters and make rent payments to G&H Post in 
the amount provided for in the Second Merrimack lease. We also have continued to pay the real estate taxes, common 
area maintenance charges, and insurance premiums which were required under the Second Merrimack lease. 
 
We lease a facility in Wilmington, Ohio, which houses our distribution and order fulfillment operations and services 
all three of our operating segments. We also operate sales and support offices throughout the United States and lease 
facilities at these locations. These leased facilities are utilized by all three of our operating segments. Leasehold 
improvements associated with these properties are amortized over the terms of the leases or their useful lives, whichever 
is shorter. We believe that our physical properties will be sufficient to support our anticipated needs through the next 
twelve months and beyond. 
 
Item 3. Legal Proceedings 
 
From time to time and in the ordinary course of business, we are subject to various legal proceedings and claims. 
While we are unable to predict the outcome of these matters, we do not believe, based upon currently available facts, that 
the ultimate resolution of any such pending matters will have a material adverse effect on our overall financial condition, 
results of operations, or cash flows. 
 
Item 4. Mine Safety Disclosures 
 
Not applicable. 
 
 
 

28 
 
PART II 
 
Item 5. Market for the Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of 
Equity Securities 
 
Market Information 
 
Our common stock commenced trading on March 3, 1998, on the Nasdaq Global Select Market and trades today 
under the symbol “CNXN”. As of February 14, 2025, there were 26,160,014 shares of our common stock outstanding, 
held by approximately 36 stockholders of record. This figure does not include an estimate of the number of beneficial 
holders whose shares are held of record by brokerage firms. 
 
Dividends 
 
The following table summarizes our 2024 quarterly dividends paid (in millions, except per share data): 
 
Dividend per Share 
     
Declaration Date 
     
Record Date 
     
Payment Date 
     
Total Dividend 
$ 
 0.10  
February 12, 2024  
February 27, 2024  
March 15, 2024 
 
$ 
 2.6 
$ 
 0.10  
April 30, 2024 
 
May 14, 2024 
 
May 29, 2024 
 
$ 
 2.6 
$ 
 0.10  
July 30, 2024 
 
August 13, 2024  
August 30, 2024  
$ 
 2.6 
$ 
 0.10  
October 29, 2024  
November 12, 2024  
November 29, 2024  
$ 
 2.6 
 
On February 5, 2025, we announced that our Board of Directors declared a quarterly cash dividend on our common 
stock of $0.15 per share. The dividend will be paid on March 14, 2025 to all stockholders of record as of the close of 
business on February 25, 2025. The declaration and payment of any future dividends is at the discretion of our Board of 
Directors and will depend upon our financial position, strategic plans, general business conditions and any other factors 
deemed relevant by our Board of Directors. 
 
Share Repurchase Authorization 
 
Repurchases under our stock repurchase program are made from time to time at management’s discretion in 
accordance with applicable federal securities laws. All repurchases of our common stock have been recorded as treasury 
stock. The following table summarizes information relating to purchases of common stock made by or on our behalf 
during the quarter ended December 31, 2024 (dollars in thousands, except per share data): 
 
 
 
 
 
 
 
 
 
 
 
 
 
Issuer Purchases of Equity Securities 
 
 
 
 
  
 
 
Total Number of 
 Approximate Dollar Value  
 
 
 
 
 
 Shares Purchased as  of Shares that May Yet Be  
 
 Total Number  
 
 
Part of Publicly 
 Purchased Under the Plans 
 
 
of Shares 
 Average Price Paid  Announced Plans or  
or Programs 
 
Period 
    
Purchased      
Per Share 
    
Programs (1) 
    
(in thousands) (1)(2) 
 
10/01/24-10/31/24 
 
 3,419  $ 
 68.31  
 3,419 
$ 
 64,334  
11/01/24-11/30/24 
 
 31,097  $ 
 70.19  
 31,097 
$ 
 62,152  
12/01/24-12/31/24 
 
 34,850  $ 
 70.78  
 34,850 
$ 
 59,685  
 
 
 69,366  $ 
 70.39  
 69,366 
  
 
 
(1) As of December 31, 2024, we have repurchased in the aggregate approximately 2.9 million shares of our 
common stock for approximately $60.3 million pursuant to the repurchase program approved by our Board of 
Directors. 
 
(2) On March 28, 2001, we announced that our Board of Directors authorized the spending of up to $15.0 million to 
repurchase shares of our common stock. On each of February 11, 2014, December 17, 2018, November 22, 
2022, and May 1, 2024, our Board of Directors approved increases of $15.0 million, $25.0 million, $25.0 
million, and $40.0 million, respectively, to the repurchase program bringing the aggregate authorized amount 

29 
under the repurchase program to $120.0 million. There is no fixed termination date for this repurchase program. 
Purchases may be made in open-market transactions, block transactions on or off an exchange, or in privately 
negotiated transactions. The timing and amount of any share repurchases will be based on market conditions 
and other factors. 
 
Stock Performance Graph 
 
The following performance graph and related information shall not be deemed “soliciting material” or to be “filed” 
with the SEC, nor shall such information be incorporated by reference into any future filing under the Securities Act of 
1933 (the “Securities Act”) or the Exchange Act, each as amended, except to the extent that we specifically incorporate 
it by reference into such filing. 
 
The following graph compares our annual percentage change in cumulative total return on shares of our common 
stock over the past five years with the cumulative total return of companies comprising the NASDAQ Composite Index 
and the NASDAQ US Benchmark TR Index. This presentation assumes that $100 was invested in shares of the relevant 
issuers on December 31, 2019, and that dividends received were immediately invested in additional shares of our 
common stock. The graph plots the value of the initial $100 investment at one-year intervals for the fiscal years shown. 
Measurement points are December 31, 2019, December 31, 2020, December 31, 2021, December 31, 2022, December 
31, 2023, and December 31, 2024. 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Base Period  
Years Ended 
 
Company Name / Index 
    
Dec-19 
    Dec-20     Dec-21     Dec-22     Dec-23     Dec-24  
PC Connection, Inc. 
  
 100.00    95.22   89.27   97.66   140.87  146.02 
Nasdaq Stock Market-Composite 
  
 100.00    144.92   177.06  119.45  172.77  223.87 
Nasdaq US Benchmark TR Index 
  
 100.00    121.27   152.67  122.55  154.93  192.86 
 
 
Item 6. [Reserved] 
 
 
 
 
 
 

30 
Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations 
 
The following Management’s Discussion and Analysis of Financial Condition and Results of Operations, or MD&A, 
is intended to promote an understanding of our results of operations and financial condition. MD&A is provided as a 
supplement to, and should be read in conjunction with, our consolidated financial statements and the accompanying 
notes thereto included in Part II, Item 8 of this Annual Report on Form 10-K. This section discusses the results of 
operations for the year ended December 31, 2024 and year-to-year comparison between the year ended December 31, 
2024 and the year ended December 31, 2023. Discussion of the year ended December 31, 2023 and the year-to-year 
comparison between the year ended December 31, 2023 and the year ended December 31, 2022 can be found in Part II, 
Item 7 “Management’s Discussions and Analysis of Financial Condition and Results of Operations” of our Annual 
Report on Form 10-K for the year ended December 31, 2023. Our MD&A also includes discussion of certain forward-
looking trends and other statements that predict or anticipate future business or financial results that are subject to 
important factors that could cause our actual results to differ materially from those indicated. See “Cautionary Note 
Concerning Forward-Looking Statements” and “Item 1A. Risk Factors” of this Annual Report on Form 10-K. 
 
OVERVIEW 
 
We are a Fortune 1000 Global Solutions Provider that simplifies the IT customer experience, guiding the connection 
between people and technology. Our dedicated account managers partner with customers to design, deploy, and support 
cutting-edge IT environments using the latest hardware, software, and services. We provide a wide range of IT solutions, 
from the desktop to the cloud—including computer systems, data center solutions, software and peripheral equipment, 
networking communications, and other products and accessories that we purchase from manufacturers, distributors, and 
other suppliers. Our TSO and state-of-the-art TIDC, with ISO 9001:2015 certified technical configuration lab, offer end-
to-end services related to the design, configuration, and implementation of IT solutions. Our team also provides a 
comprehensive portfolio of managed services and professional services. These services are performed by our personnel 
and by third-party providers. Our GlobalServe offering ensures worldwide coverage for our multinational customers, 
delivering global procurement solutions through our network of in-country suppliers in over 150 countries. 
 
The “Connection®” brand includes Connection Enterprise Solutions, Connection Business Solutions, and 
Connection Public Sector Solutions, which provide IT solutions and services to enterprise, SMBs, and public sector 
markets. 
 
Financial results for each of our segments are included in the financial statements attached hereto. We generate sales 
through (i) outbound inside sales and field sales contacts by sales representatives focused on the business, educational, 
healthcare, retail, manufacturing, and government markets, (ii) our websites, and (iii) direct responses from customers 
responding to our advertising media. We offer a broad selection of over 460,000 products at competitive prices, 
including products from vendors like Apple, Cisco, Dell Inc., Hewlett-Packard Inc., Hewlett-Packard Enterprise, Intel, 
Lenovo, Microsoft Corporation, and VMware, and we partner with more than 2,500 suppliers. We are able to leverage 
our state-of-the art logistic capabilities to rapidly ship product to customers. 
 
As a value-added reseller in the IT supply chain, we do not manufacture IT hardware or software products. We are 
dependent on our suppliers—manufacturers and distributors that historically have only sold to resellers rather than 
directly to end users. However, certain manufacturers have, on multiple occasions, sold or attempted to sell directly to 
our customers, and in some cases, have restricted our ability to sell their products directly to certain customers, thereby 
attempting to and, in some cases successfully, eliminate our role. We believe that the success of these direct sales efforts 
by manufacturers will depend on their ability to meet our customers’ ongoing demands and provide solutions to meet 
their needs. We believe more of our customers are seeking out comprehensive and integrated IT solutions, rather than the 
ability to acquire specific IT products on a one-off basis. Our advantage is our ability to be product-neutral and provide a 
broader combination of products, services, and advice tailored to our customers’ individual needs. By providing 
customers with customized solutions from a variety of manufacturers, we believe we can mitigate the negative impact of 
continued direct sales initiatives from individual manufacturers. Through the formation of our TSO, we are able to 
provide customers complete IT solutions, from identifying their needs, to designing, developing, and managing the 
integration of products and services to implement their IT projects. Such service offerings carry higher margins than 
traditional product sales. Additionally, the technical certifications of our service engineers permit us to offer higher-end, 

31 
more complex products that generally carry higher gross margins. We expect these service offerings and technical 
certifications to continue to play a role in sales generation and gross margin improvements in this competitive 
environment. 
 
The primary challenges we continue to face in effectively managing our business are (1) increasing our product and 
service revenues while at the same time improving our gross margin in all three segments, (2) recruiting, retaining, and 
improving the productivity of our sales and technical support personnel, and (3) effectively controlling our SG&A 
expenses while making major investments in our IT systems and solution selling personnel, especially in relation to 
changing revenue levels. 
 
To support future growth, we have invested and expect to continue to invest in our IT solutions business, which 
requires the addition of highly skilled service engineers. Although we expect to realize the ultimate benefit of higher-
margin service revenues under this multi-year initiative, we believe that our cost of services will increase as we add 
additional service engineers. If our service revenues do not grow enough to offset the cost of these headcount additions, 
our operating results may be negatively impacted. 
 
Market conditions and technology advances significantly affect the demand for our products and services. Virtual 
delivery of software products and advanced Internet technology providing customers enhanced functionality have 
substantially increased customer expectations, requiring us to invest on an ongoing basis in our own IT infrastructure to 
meet these new demands. 
 
Our investments in IT infrastructure are designed to enable us to operate more efficiently and provide our customers 
enhanced functionality. 
 
Trends and Key Factors Affecting our Financial Performance 
 
• 
As the AI market continues to evolve, it is difficult to predict and forecast its potential impact on our business 
and results of operations in the future. We may be required to make significant investments to keep up with 
increasing competition surrounding AI. Additionally, potential issues with the AI products we sell could have 
an adverse effect on our business and results of operations in the future. 
 
• 
Inflation due to, among other things, higher interest rates and the uncertain economic environment, impacts 
product costs and wages. The increased product costs and wages due to inflation may adversely affect our 
business, financial condition and results of operations. If product costs and wages increase significantly or for 
an extended period of time, we may not be able to adjust prices to sufficiently offset the effect of the various 
cost increases without negatively impacting customer demand. 
 
• 
The Federal Reserve decreased interest rates in 2024, but it is uncertain whether interest rates will remain the 
same, decrease, or increase in 2025. Although we do not have any borrowing under our credit facility, should 
we need to borrow in the future, we may be exposed to high interest rates. Additionally, if interest rates were to 
decrease, our interest income on our cash equivalents and short-term investments would also decrease. 
 
• 
The impact of proposed tariffs remains uncertain. If the economic impact of any imposed tariff is passed 
through to us by our vendors, our results of operations could be impacted. 
 
• 
Changes in partner funding programs could change the amount of incentives received by us, which could 
impact our results of operations. 
 
 
 

32 
RESULTS OF OPERATIONS 
 
The following table sets forth information derived from our statements of income expressed as a percentage of net 
sales for the periods indicated:  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
  
 
  
2024 
 
 
2023 
      
2022 
 
Net sales (in millions) 
 $  2,802.1 
$  2,850.6 
$  3,125.0 
Gross margin 
 
 18.6 %   
 18.0 %   
 16.8 %
Selling, general and administrative expenses 
  
 15.1 
 
 14.2 
 
 13.0 
Income from operations 
  
 3.5 
 
 3.6 
 
 3.9  
 
Net sales of $2,802.1 million in 2024 reflected a decrease of $48.5 million compared to 2023, which was driven by 
lower net sales for our Enterprise Solutions and Business Solutions segments as shown in the table on page 34 of this 
Annual Report on Form 10-K. The decrease in net sales was primarily driven by a decrease in net sales of advanced 
technology categories including net/com products and software of $85.7 million and $44.1 million, respectively. These 
decreases were partially offset by increases in net sales of notebooks/mobility and desktops of $42.3 million and $31.3 
million, respectively, as shown in Note 2, “Revenue” to the Consolidated Financial Statements. Gross profit increased 
year-over-year by $8.1 million as shown in the table on page 34 of this Annual Report on Form 10-K, primarily due to 
improved margins in desktops in the current year. Gross margin increased year-over-year by 60 basis points as shown in 
the above table primarily due to an increase in the amount of software sales recognized on a net basis, combined with 
improved margins in desktops. SG&A expenses increased year-over-year both in dollars and as a percentage of net sales 
primarily due to investments in resources to strengthen our sales, technical sales, and services capabilities combined with 
the decrease in net sales. Operating income decreased year-over-year in dollars but remained consistent as a percentage 
of net sales primarily due to the increase in SG&A expenses. 
 
Sales Distribution 
 
The following table sets forth our percentage of net sales by operating segment and product mix: 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
  
 
 
2024 
     
2023 
     
2022 
  
Operating Segment 
Enterprise Solutions 
 
 42 %   
 42 %   
 42 % 
Business Solutions 
 38 
 
 38 
 
 40 
Public Sector Solutions 
 20 
 
 20 
 
 18 
Total 
 
 100 %   
 100 %   
 100 % 
 
Product Mix 
Notebooks/Mobility 
 35 %   
 33 %   
 37 % 
Desktops 
 
 11  
 9  
 10  
Software 
 
 10  
 12  
 9  
Servers/Storage 
 
 7  
 7  
 7  
Net/Com Products 
 8 
 
 10 
 
 7 
Displays and Sound 
 10 
 
 9 
 
 10 
Accessories 
 12 
 
 11 
 
 13 
Other Hardware/Services 
 7 
 
 9 
 
 7 
Total 
 
 100 %   
 100 %   
 100 % 
 

33 
Gross Margins 
 
The following table summarizes our overall gross margins, as a percentage of net sales, for the last three years:   
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
  
 
 
2024 
     
2023 
     
2022 
  
Operating Segment 
Enterprise Solutions 
 
 15.2 %   
 14.9 %   
 14.7 %   
Business Solutions 
 24.1 
 
 23.0 
 
 20.1  
Public Sector Solutions 
 15.3 
 
 14.9 
 
 14.4  
Total Company 
 
 18.6 %   
 18.0 %   
 16.8 %   
 
Cost of Sales 
 
Cost of sales includes the invoice cost of the product, direct employee and third-party cost of services, direct costs of 
packaging, inbound and outbound freight, and provisions for inventory obsolescence, adjusted for discounts, rebates, and 
other vendor allowances. 
 
Operating Expenses 
 
The following table reflects our most significant operating expenses for the last three years (dollars in millions): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
  
($ in millions) 
 
2024 
     
2023 
     
2022 
  
Personnel costs 
$ 
 320.6 
$ 
 311.6 
$ 
 308.4 
Marketing 
 
 25.1 
 
 22.4 
 
 20.2 
Service contracts/subscriptions 
 24.5 
 
 21.0 
 
 19.7 
Professional fees 
 
 12.9 
 
 12.9 
 
 15.3 
Depreciation and amortization 
 
 13.0 
 
 12.7 
 
 12.0 
Facilities operations 
 
 7.6 
 
 8.2 
 
 8.6 
Credit card fees 
 
 6.7 
 
 6.7 
 
 6.9 
Other 
 
 11.9 
 
 10.4 
 
 14.5 
Total SG&A expense 
$ 
 422.3 
$ 
 405.9 
$ 
 405.6 
As a percentage of net sales 
 
 15.1 %   
 14.2 %   
 13.0 % 
 
Restructuring and other charges 
 
During the years ended December 31, 2024 and December 31, 2023, we undertook actions to lower our cost 
structure. In connection with these initiatives, we incurred restructuring and other charges of $0.4 million and 
$2.7 million for the years ended December 31, 2024 and December 31, 2023, respectively. These restructuring charges 
were primarily related to an involuntary reduction in our headquarter workforce and included cash severance and other 
related termination benefits. No amounts related to these costs are included in accrued expenses and other liabilities on 
the consolidated balance sheets as all such amounts have been paid as of December 31, 2024. There were no 
restructuring related costs incurred for the year ended December 31, 2022. 
 
 

34 
YEAR-OVER-YEAR COMPARISONS 
 
Year Ended December 31, 2024 Compared to Year Ended December 31, 2023 
 
Changes in net sales and gross profit by operating segment are shown in the following table (dollars in millions): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
 
 
 
 
 
  
 
 
2024 
 
2023 
 
 
 
 
 
  
 
  
 
 
% of 
 
 
 
 
% of 
 
$ 
 
% 
 
 
 
Amount 
 Net Sales 
 
Amount 
 Net Sales 
 
Change  Change  
Net Sales: 
 
 
Enterprise Solutions 
$ 1,181.2  
 42.2 %   $ 1,201.1  
 42.2 %   $ (19.9) 
 (1.7) %
Business Solutions 
   1,049.1 
 37.4  
  1,075.6 
 37.7  
  (26.5) 
 (2.5) 
Public Sector Solutions 
   571.8  
 20.4 
  573.9  
 20.1 
    (2.1)
 (0.4) 
Total 
 $ 2,802.1 
 100.0 %   $ 2,850.6 
 100.0 %   $ (48.5) 
 (1.7) %
Gross Profit: 
 
 
Enterprise Solutions 
$  180.0  
 15.2 %   $  178.9  
 14.9 %   $  1.1  
 0.6 %
Business Solutions 
  
 252.4 
 24.1  
 
 247.1 
 23.0  
 
 5.3  
 2.2  
Public Sector Solutions 
 
 87.4  
 15.3 
 
 85.7  
 14.9 
    1.7 
 1.9 
Total 
 $  519.8 
 18.6 %   $  511.7 
 18.0 %   $  8.1  
 1.6 %
 
Net sales decreased by 1.7% to $2,802.1 million in 2024 from $2,850.6 million in 2023, as explained below: 
 
• 
Net sales of $1,181.2 million for the Enterprise Solutions segment reflect a decrease of $19.9 million, or 1.7%, year-
over-year, primarily due to a decrease in net sales of advanced technologies. Net sales of net/com products, 
notebooks/mobility, software, other hardware/services, and servers/storage decreased year-over-year by $23.1 
million, $23.0 million, $19.4 million, $10.9 million, and $10.8 million, respectively. These decreases were partially 
offset by increases in net sales of desktops, displays and sound, and accessories of $38.3 million, $25.7 million, and 
$3.1 million, respectively. 
 
• 
Net sales of $1,049.1 million for the Business Solutions segment reflect a decrease of $26.5 million, or 2.5% year-
over-year, primarily due to a decrease in net sales of advanced technologies. Net sales of net/com products, 
software, and displays and sound decreased year-over-year by $40.6 million, $21.3 million, and $8.9 million, 
respectively. These decreases were partially offset by increases in net sales of notebooks/mobility, servers/storage, 
and accessories of $21.2 million, $19.6 million, and $2.7 million, respectively. 
 
• 
Net sales of $571.8 million for the Public Sector Solutions segment reflect a decrease of $2.1 million, or 0.4%, year-
over-year. The decrease was primarily driven by a decrease in sales to state and local government and educational 
institutions of $21.1 million, partially offset by an increase of sales to federal governments of $19.0 million. Net 
sales of net/com products, desktops, other hardware/services, servers/storage, software, and displays and sound 
decreased year-over-year by $22.0 million, $7.3 million, $5.5 million, $5.0 million, $3.5 million, and $2.8 million, 
respectively. These decreases were partially offset by an increase in net sales of notebooks/mobility of $44.1 
million. 
 
Gross profit increased by 1.6% to $519.8 million in 2024, while gross margin increased by 60 basis points to 18.6% 
in 2024, as explained below: 
 
• 
Gross profit for the Enterprise Solutions segment remained substantially the same year-over-year as referenced in 
the above table. Gross margin increased 30 basis points compared to the prior year primarily due to an increase in 
the amount of software sales recognized on a net basis, as well as improved invoice margins in desktops. 
 
• 
Gross profit for the Business Solutions segment increased $5.3 million, or 2.2% year-over-year as referenced in the 
above table, primarily as a result of improved invoice margins in desktops and notebooks/mobility. Gross margin 

35 
increased 110 basis points compared to the prior year primarily due to an increase in the amount of software sales 
recognized on a net basis. 
 
• 
Gross profit for the Public Sector Solutions segment increased by $1.7 million, or 1.9% year-over-year as referenced 
in the table on the previous page, primarily as a result of improved invoice margins in notebooks/mobility. Gross 
margin increased 40 basis points compared to the prior year primarily due to an increase in the amount of software 
sales recognized on a net basis. 
 
SG&A expense in 2024 increased year-over-year both in dollars and as a percentage of net sales. SG&A expenses 
attributable to our three operating segments and the remaining unallocated Headquarters/Other expenses are summarized 
below (dollars in millions):   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
 
 
 
 
 
  
 
 
2024 
 
2023 
 
 
 
 
 
  
 
  
 
    
% of  
      
 
    
% of 
 
 
 
 
 
  
 
  
 
 Segment Net
 
 
 
 Segment Net
 
$ 
 
% 
 
 
 Amount  
Sales 
 
Amount  
Sales 
 Change  Change  
Enterprise Solutions 
$  146.0  
 12.4 %   $  138.5   
 11.5 %   $  7.5  
 5.4 %
Business Solutions 
   175.6 
 16.7  
  170.9 
 
 15.9  
 
 4.7  
 2.7  
Public Sector Solutions 
   85.1  
 14.9 
  83.6   
 14.6 
   1.5 
 1.9 
Headquarters/Other, unallocated 
   15.6 
  12.9 
 
   2.7 
 21.3 
Total 
 $  422.3 
 15.1 %   $  405.9 
 
 14.2 %   $  16.4  
 4.0 %
 
• 
SG&A expenses for the Enterprise Solutions segment increased both in dollars and as a percentage of net sales. The 
year-over-year increase in SG&A dollars was primarily attributable to an increase in the use of shared Headquarter 
services of $12.8 million. This increase was partially offset by a decrease in personnel costs of $5.7 million. SG&A 
expenses as a percentage of net sales were 12.4% for the Enterprise Solutions segment for the year ended 
December 31, 2024, which reflects an increase of 90 basis points and is primarily due to the decrease in net sales 
combined with the increase in SG&A expenses. 
 
• 
SG&A expenses for the Business Solutions segment increased both in dollars and as a percentage of net sales. The 
year-over-year increase in SG&A dollars was primarily attributable to increases in the use of shared Headquarter 
services and marketing of $4.5 million and $2.4 million, respectively. These increases were partially offset by a 
decrease in personnel costs of $2.6 million. SG&A expenses as a percentage of net sales were 16.7% for the 
Business Solutions segment for the year ended December 31, 2024, which reflects an increase of 80 basis points and 
is primarily due to the decrease in net sales combined with the increase in SG&A expenses. 
 
• 
SG&A expenses for the Public Sector Solutions segment increased both in dollars and as a percentage of net sales. 
The year-over-year increase in SG&A dollars was primarily attributable to an increase in the use of shared 
Headquarter services of $2.2 million. SG&A expenses as a percentage of net sales were 14.9% for the Public Sector 
Solutions segment for the year ended December 31, 2024, which reflects an increase of 30 basis points and is 
primarily due to the decrease in net sales combined with the increase in SG&A expenses. 
 
• 
SG&A expenses for the Headquarters/Other increased by $2.7 million primarily due to increases in personnel costs 
and service contracts/subscriptions of $17.7 million and $4.0 million, respectively. These increases were partially 
offset by an increase in the allocated amounts to the sales segments of $19.5 million. The Headquarters/Other 
provides services to the three segments in areas such as finance, distribution center, human resources, IT, marketing, 
and product management. Most of the operating costs associated with such corporate Headquarters services are 
charged to the segments based on their estimated allocation usage of the underlying services. 
 
Restructuring and other charges for the year ended December 31, 2024 were $0.4 million, compared to $2.7 million 
for the same period in the prior year. The restructuring and other charges were primarily related to expenses incurred in 
connection with the involuntary reduction in our headquarter workforce and included cash severance and other related 
termination benefits. 

36 
 
Income from operations for the year ended December 31, 2024 decreased to $97.1 million, compared to $103.2 
million for the same period in the prior year, primarily due to the increase in SG&A expenses explained above. Income 
from operations as a percentage of net sales remained substantially the same for the year ended December 31, 2024, 
compared to the same period in the prior year. 
 
Interest income, net for the year ended December 31, 2024 increased to $18.7 million, compared to $10.0 million for 
the same period in the prior year, primarily due to an increase in interest income of $8.9 million as a result of higher cash 
equivalent balances and interest rates on short-term investments. 
 
Other income for the year ended December 31, 2024 was $1.7 million as a result of a legal settlement received. 
 
Income taxes. Our provision for income taxes for the year ended December 31, 2024 was $30.4 million, compared to 
$29.8 million for the same period in the prior year. The increase in our provision for income taxes was primarily due to 
the increase in interest income, net, partially offset by the decrease in income from operations. Our effective tax rate was 
25.9% for the year-ended December 31, 2024, compared to 26.4% for the year ended December 31, 2023, primarily due 
to the release of the valuation allowance on state net operating losses. 
 
Net income increased by $3.8 million to $87.1 million for the year ended December 31, 2024, from $83.3 million in 
the prior year, primarily due to the increase in interest income, net, partially offset by the decrease in income from 
operations, as explained above. 
 
LIQUIDITY AND CAPITAL RESOURCES 
 
Liquidity Overview 
 
Our primary sources of liquidity are internally generated funds from operations, short-term investments, and 
borrowings under our credit facility. We have historically used and expect to use in the future those funds to meet our 
capital requirements, which consist primarily of working capital for operational needs, capital expenditures for computer 
equipment and software used in our business, repurchases of common stock for treasury, dividend payments, and as 
opportunities arise, possible acquisitions of new businesses. 
 
We believe that funds generated from operations, together with available capacity under our credit facility, will be 
sufficient to finance our working capital, capital expenditures, and other requirements for at least the next twelve 
calendar months and beyond such twelve calendar month period. Our investments in IT systems and infrastructure are 
designed to enable us to operate more efficiently and to provide our customers enhanced functionality. 
 
We expect to meet our cash requirements for 2025 and beyond through a combination of cash on hand, short-term 
investments, cash generated from operations, and borrowings under our credit facility, as follows: 
 
• 
Cash on Hand. As of December 31, 2024, we had $178.3 million in cash and cash equivalents. 
 
• 
Short-term Investments. As of December 31, 2024, we had $264.3 million in short-term investments. 
 
• 
Cash Generated from Operations. We expect to generate cash flows from operations in excess of operating cash 
needs by generating earnings and managing net changes in inventories and receivables with changes in payables to 
generate positive cash flow. 
 
• 
Credit facility. As of December 31, 2024, no borrowings were outstanding under our $50.0 million credit facility, 
which is available until March 2025. Accordingly, our entire line of credit was available for borrowing as of 
December 31, 2024. This line of credit can be increased, at our option, to $80.0 million for approved acquisitions or 
other uses authorized by the bank. Borrowings are, however, limited by certain minimum collateral and earnings 
requirements, as described more fully below. As of December 31, 2024, we were in compliance with the covenants 
of our credit facility. 

37 
 
Our ability to continue funding our planned growth, both internally and externally, is dependent upon our ability to 
generate sufficient cash flow from operations or to obtain additional funds through equity or debt financing, or from 
other sources of financing, as may be required. While we do not anticipate needing any additional sources of financing to 
fund our operations at this time, if demand for IT products declines, or our customers are materially adversely impacted 
by the developing macroeconomic trends characterized by inflation and increased interest rates, our cash flows from 
operations may be substantially affected. For additional discussion regarding the factors which may have a material 
adverse effect on our results of operations, see our discussion under “Item 1A. Risk Factors” of this Annual Report on 
Form 10-K. 
 
Summary Sources and Uses of Cash 
 
The following table summarizes our sources and uses of cash over the last three years (in millions): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
  
 
 
2024 
     
2023 
     
2022 
  
Net cash provided by operating activities 
$  173.9 
$  197.9 
$ 
 34.9 
Net cash used in investing activities 
  (115.3)
  (160.2)
 
 (9.1)
Net cash used in financing activities 
  (25.2)
  (15.7)
  (11.2)
Increase in cash and cash equivalents 
$ 
 33.4 
$ 
 22.0 
$ 
 14.6  
 
Cash provided by operating activities was $173.9 million for the year ended December 31, 2024, which resulted 
primarily from $87.1 million of net income, $18.4 million of total non-cash charges added back to net income (including 
$13.0 million of depreciation and amortization and $8.5 million of stock-based compensation expense added back to net 
income, and $4.2 million of amortization of discount on short-term investments removed from net income), a $36.5 
million increase in accounts payable, and a $29.1 million decrease in inventory. The increase in accounts payable was 
primarily driven by the timing of payments. The decrease in inventory was primarily due to improvements in inventory 
management in the current year. Cash provided by operating activities for the year ended December 31, 2023 resulted 
primarily from net income of $83.3 million, $18.4 million of other non-cash charges added back to net income, including 
$12.7 million of depreciation and amortization and $7.0 million of stock-based compensation expense, an $84.5 million 
decrease in inventory, and a $31.1 million increase in accounts payable, partially offset by a decrease in accrued 
expenses and other liabilities of $11.8 million and an increase in prepaid expenses and other current assets of 
$8.5 million. 
 
In order to manage our working capital and operating cash needs, we monitor our cash conversion cycle, defined as 
days of sales outstanding in accounts receivable plus days of supply in inventory minus days of purchases outstanding in 
accounts payable, based on a rolling three-month average. Components of our cash conversion cycle are as follows: 
 
 
 
 
 
 
 
 
 
 
December 31, 
(in days) 
 
2024 
 
2023 
Days of sales outstanding (DSO)(1) 
 
 72 
 
 73 
Days of supply in inventory (DIO)(2) 
 15 
 
 20 
Days of purchases outstanding (DPO)(3) 
 (47)
 
 (42)
Cash conversion cycle 
 
 40 
 
 51 
 
(1) Represents the trade receivable at the end of the period divided by average daily net sales for the same three-month 
period. 
 
(2) Represents the merchandise inventory balance at the end of the period divided by average daily cost of sales for the 
same three-month period. 
 
(3) Represents the accounts payable balance at the end of the period divided by average daily cost of sales for the same 
three-month period. 
 

38 
The cash conversion cycle decreased to 40 days for the quarter ended December 31, 2024, compared to 51 days for 
the quarter ended December 31, 2023, as evidenced in the above cash conversion table. The decrease in DSO is primarily 
due to an increase in net sales for the quarter ended December 31, 2024 compared to the quarter ended December 31, 
2023. The decrease in DIO is consistent with the decrease in inventory discussed above. The increase in DPO is 
consistent with the increase in accounts payable discussed above. 
 
Cash used in investing activities for the year ended December 31, 2024 consisted of $358.3 million of purchases of 
short-term U.S. Government treasury securities, $250.6 million of maturities of U.S. Government treasury securities, and 
$7.6 million of purchases of property and equipment. The property and equipment expenditures were primarily for 
computer equipment and capitalized internally-developed software in connection with investments in our IT 
infrastructure. Cash used in investing activities for the prior year consisted of $150.6 million of purchases of short-term 
U.S. Government treasury securities and $9.6 million of purchases of property and equipment.  
 
Cash used in financing activities for the year ended December 31, 2024 consisted of $26.1 million of aggregate 
borrowings and repayments under our credit facility, $12.4 million of treasury repurchases, $10.5 million of dividend 
payments, $1.1 million of issuances of stock under the 1997 Employee Stock Purchase Plan, and $3.4 million of payroll 
taxes on stock-based compensation through shares withheld. In the prior year period, financing activities consisted of 
$88.2 million of aggregate borrowings and repayments under our credit facility, $5.4 million of treasury repurchases, 
$8.4 million of dividend payments, $1.1 million of issuances of stock under the 1997 Employee Stock Purchase Plan, 
and $3.0 million of payroll taxes on stock-based compensation through shares withheld. 
 
Debt Instruments, Contractual Agreements, and Related Covenants 
 
Below is a summary of certain provisions of our credit facilities and other contractual obligations. For more 
information about the restrictive covenants in our debt instruments and inventory financing agreements, see “Factors 
Affecting Sources of Liquidity” below. For more information about our obligations, commitments, and contingencies, 
see our consolidated financial statements and the accompanying notes included in this annual report. 
 
Credit facility. Our credit facility extends until March 2025 and is collateralized by our accounts receivable. As of 
December 31, 2024, our borrowing capacity under the credit facility was up to $50.0 million. Amounts outstanding 
under this facility bear interest at the greatest of (i) the prime rate (7.50% at December 31, 2024), (ii) the federal funds 
effective rate plus 0.50% per annum, and (iii) the daily Secured Overnight Financing Rate, or SOFR, plus 1.00% per 
annum, provided that the rate shall at no time be less than 1.00% per annum. In addition, we have the option to increase 
our borrowing capacity under the credit facility up to an additional $30.0 million provided that we meet certain 
additional borrowing requirements and obtain the consent of the administrative agent. Our credit facility is subject to 
certain covenant requirements which are described below under “Factors Affecting Sources of Liquidity”. We did not 
have any borrowings outstanding under the credit facility as of December 31, 2024.  
 
Cash receipts are automatically applied against any outstanding borrowings. Any excess cash on account may either 
remain on account to generate earned credits to offset up to 100% of cash management fees, or may be invested in short-
term qualified investments. Borrowings under the line of credit are classified as current in our consolidated balance 
sheet. As of December 31, 2024, the entire $50.0 million facility was available for borrowing.  
 
Operating Leases. We lease facilities from our principal stockholders and facilities from third parties under non-
cancelable operating leases. Certain leases require us to pay real estate taxes, insurance, and common area maintenance 
charges. See “Item 2. Properties” of this Annual Report on Form 10-K for additional information regarding our operating 
leases. 
 
Factors Affecting Sources of Liquidity 
 
Internally Generated Funds. The key factors affecting our internally generated funds are our ability to manage costs 
and fully achieve our operating efficiencies, timely collection of our customer receivables, and management of our 
inventory levels. 
 

39 
Credit facility. Our credit facility extends until March 2025 and is collateralized by our accounts receivable. As of 
December 31, 2024, the entire $50.0 million facility was available for borrowing. Our credit facility contains certain 
financial ratios and operational covenants and other restrictions (including restrictions on additional debt, guarantees, and 
other distributions, investments, and liens) with which we and all of our subsidiaries must comply. Any failure to comply 
with these covenants would constitute a default and could prevent us from borrowing additional funds under this line of 
credit. This credit facility contains two financial tests: 
 
• 
The funded debt ratio (defined as the average outstanding advances under the line for the quarter, divided by the 
consolidated trailing twelve months Adjusted Earnings Before Interest Expense, Taxes, Depreciation, Amortization, 
and Special Charges, or Adjusted EBITDA, for the trailing four quarters) must not be more than 2.0 to 1.0. We did 
not have any outstanding borrowings under the credit facility during the fourth quarter of 2024, and accordingly, the 
funded debt ratio did not limit potential borrowings as of December 31, 2024. Future decreases in our consolidated 
trailing twelve months Adjusted EBITDA could limit our potential borrowings under the line of credit. 
 
• 
Minimum Consolidated Net Worth (defined as our consolidated total assets less our consolidated total liabilities) 
must be at least $346.7 million, plus 50% of consolidated net income for each quarter, beginning with the quarter 
ended December 31, 2016 (loss quarters not counted). Such amount was calculated as $646.6 million at 
December 31, 2024, whereas our actual consolidated stockholders’ equity at that date was $911.0 million.  
 
Capital Markets. Our ability to raise additional funds in the capital market depends upon, among other things, 
general economic conditions, the condition of the IT industry, our financial performance and stock price, and the state of 
the capital markets. In addition, market volatility, inflation and interest rate fluctuations may increase our cost of 
financing or restrict our access to potential sources of future liquidity. 
 
APPLICATION OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES 
 
A critical accounting policy has been defined as one that is both important to the portrayal of the registrant’s 
financial condition and results and requires management’s most difficult, subjective or complex judgments, often as a 
result of the need to make estimates about the effect of matters that are inherently uncertain. Further, “critical accounting 
policies” are those that are reflective of significant judgments and uncertainties, and potentially result in materially 
different results under different assumptions and conditions. 
 
We believe that our accounting policies described below meet the definition of critical accounting policies and 
estimates.  
 
Revenue Recognition 
 
Revenue is recognized upon transfer of control of promised products or services to customers in an amount that 
reflects the consideration we expect to receive in exchange for those products or services. We enter into contracts that 
can include various combinations of products and services, which are generally capable of being distinct and accounted 
for as separate performance obligations. In most instances, when several performance obligations are aggregated into one 
single transaction, these performance obligations are fulfilled at the same point in time. We account for an arrangement 
when it has approval and commitment from both parties, the rights are identified, the contract has commercial substance, 
and collectability of consideration is probable. We generally obtain oral or written purchase authorizations from our 
customers for a specified amount of product at a specified price, which constitutes an arrangement. Revenue is 
recognized at the amount expected to be collected, net of any taxes collected from customers, which are subsequently 
remitted to governmental authorities. We generally invoice for our products at the time of shipping, and accordingly 
there is not a significant financing component included in our arrangements. 
Nature of Products and Services 
IT products typically represent a distinct performance obligation, and revenue is recognized at the point in time 
when control is transferred to the customer which is generally upon delivery to the customer. We recognize revenue as 

40 
the principal in the transaction with the customer (i.e., on a gross basis), as we control the product prior to delivery to the 
customer and derive the economic benefits from the sales transaction given our control over customer pricing. 
We do not recognize revenue for goods that remain in our physical possession before the customer has the ability to 
direct the use of, and obtain substantially all of the remaining benefits from the products, the goods are ready for physical 
transfer to and identified as belonging to the customer, and when we have no ability to use the product or to direct it to 
another customer. 
Licenses for on-premise software provide the customer with a right to take possession of the software. Customers 
may purchase perpetual licenses or enter into subscriptions to the licensed software. We are the principal in these 
transactions and recognize revenue for the on-premise license at the point in time when the software is made available to 
the customer and the commencement of the term of the software license or when the renewal term begins, as applicable. 
For certain on-premise licenses for security software, the customer derives substantially all of the benefit from these 
arrangements through the third-party delivered software maintenance, which provides software updates and other support 
services. We do not have control over the delivery of these performance obligations, and accordingly we are the agent in 
these transactions. We recognize revenue for security software net of the related cost of sales at the point in time when 
our vendor and customer accept the terms and conditions in the sales arrangement. Cloud products allow customers to 
use hosted software over the contractual period without taking possession of the software and are provided on a 
subscription basis. We do not exercise control over these products or services and therefore are an agent in these 
transactions. We recognize revenue for cloud products net of the related costs of sales at the point in time when our 
vendor and customer accept the terms and conditions in the sales arrangements. 
We use our own engineering personnel to assist in projects involving the design and installation of systems and 
networks, and we also engage third-party service providers to perform warranty maintenance, implementations, asset 
disposal, and other services. Service revenue is recognized in general over time as we perform the underlying services 
and satisfy our performance obligations. We evaluate such engagements to determine whether we are the principal or the 
agent in each transaction. For those transactions in which we do not control the service, we act as an agent and recognize 
the transaction revenue on a net basis at a point in time when the vendor and customer accept the terms and conditions in 
the sales arrangement. 
Similarly, we recognize revenue from agency sales transactions on a net sales basis. In agency sales transactions, we 
facilitate product sales by equipment and software manufacturers directly to our customers and receive agency, or 
referral, fees for such transactions. We do not take title to the products or assume any maintenance or return obligations 
in these transactions; title is passed directly from the supplier to our customer. 
Amounts recognized on a net basis included in net sales for such third-party services, agency sales, and off-premise 
software transactions were $147.5 million, $141.8 million, and $127.5 million for the years ended December 31, 2024, 
2023, and 2022, respectively. 
Certain software sales include on-premise licenses that are combined with software maintenance. Software 
maintenance conveys rights to updates, bug fixes and help desk support, and other support services transferred over the 
underlying contract period. On-premise licenses are considered distinct performance obligations when sold with the 
software maintenance, as we sell these items separately. We recognize revenue related to the software maintenance as 
the agent in these transactions because we do not have control over the on-going software maintenance service. Revenue 
allocated to software maintenance is recognized at the point in time when our vendor and customer accept the terms and 
conditions in the sales arrangements. 
Certain of our larger customers are offered the opportunity by vendors to purchase software licenses and 
maintenance under enterprise agreements, or EAs. Under EAs, customers are considered to be compliant with applicable 
license requirements for the ensuing year, regardless of changes to their employee base. Customers are charged an 
annual true-up fee for changes in the number of users over the year. With most EAs, our vendors will transfer the license 
and bill the customer directly, paying resellers, such as us, an agency fee or commission on these sales. We record these 
agency fees as a component of net sales as earned and there is no corresponding cost of sales amount. In certain 

41 
instances, we invoice the customer directly under an EA and account for the individual items sold based on the nature of 
each item. Our vendors typically dictate how the EA will be sold to the customer. 
We also offer extended service plans, or ESPs, on IT products, both as part of the initial arrangement and separately 
from the IT products. We recognize revenue related to ESPs as the agent in the transaction because we do not have 
control over the on-going ESPs service and do not provide any service after the sale. Revenue allocated to ESPs is 
recognized at the point in time when our vendor and customer accept the terms and conditions in the sales arrangement. 
All amounts billed to a customer in a sales transaction related to shipping and handling, if any, represent revenues 
earned for the goods provided, and these amounts have been included in net sales. Costs related to shipping and handling 
billing are classified as cost of sales. Sales are reported net of sales, use, or other transaction taxes that are collected from 
customers and remitted to taxing authorities. 
Critical Accounting Estimates 
Our contracts with customers often include promises to transfer multiple products or services to a customer. 
Determining whether we are the agent or the principal and whether products and services are considered distinct 
performance obligations that should be accounted for separately versus together may require significant judgment. 
We estimate the standalone selling price, or SSP, for each distinct performance obligation when a single 
arrangement contains multiple performance obligations and the fulfillment occurs at different points in time. We 
maximize the use of observable inputs in the determination of the estimate for SSP for the items that we do not sell 
separately, including on-premise licenses sold with software maintenance, and IT products sold with ESPs. In instances 
where SSP is not directly observable, such as when we do not sell the product or service separately, we determine the 
SSP using information that may include market conditions and other observable inputs. 
We provide our customers with a limited thirty-day right of return, which is generally limited to defective 
merchandise, and gives rise to variable consideration. Revenue is recognized based on the most likely amount to which 
we are expected to be entitled. The estimated variable consideration is included in the transaction price to the extent it is 
probable that a significant reversal of cumulative revenue recognized will not occur once the uncertainty is resolved. We 
make estimates of product returns based on significant historical experience. We record our sales return reserve as a 
reduction of revenues and either as reduction of accounts receivable or, for customers who have already paid, as accrued 
expenses and as a reduction of cost of sales and an associated right of return asset. At December 31, 2024, we recorded 
sales reserves of $3.8 million and $0.1 million as components of accounts receivable and accrued expenses, respectively. 
At December 31, 2023, we recorded sales reserves of $3.1 million and $0.1 million as components of accounts 
receivable and accrued expenses, respectively. 
We regularly evaluate the adequacy of our estimates for product returns. Future market conditions and product 
transitions may require us to take action to change such programs and related estimates. When the variables used to 
estimate these reserves change, or if actual results differ significantly from the estimates, we would be required to 
increase or reduce revenue to reflect the impact.  
 
Accounts Receivable 
 
We perform ongoing credit evaluations of our customers and adjust credit limits based upon payment history and 
current creditworthiness. Our allowance for credit losses is generally computed by (1) applying specific percentage 
reserves on accounts that are past due, and (2) specifically reserving for customers known to be in financial difficulty. 
Therefore, if the financial conditions of certain customers were to deteriorate, or if we noted there was a lengthening of 
the timing of the settlement of receivables that was symptomatic of a general deterioration in the ability of our customers 
to pay, we would have to increase our allowance for credit losses. This would negatively impact our earnings. Our cash 
flows would be impacted to the extent that receivables could not be collected.  
 
Our bad debt expense for the year ended December 31, 2024 was $1.9 million, compared to $1.8 million for the year 
ended December 31, 2023. 

42 
 
In addition to accounts receivable from customers, we record receivables from our vendors/suppliers for cooperative 
marketing, price protection, supplier reimbursements, rebates, and other similar arrangements. A portion of such 
receivables is estimated based on information available from our vendors at discrete points in time. While such estimates 
have historically approximated actual cash received, a change in estimates could give rise to a reduction in the 
receivable. This could negatively impact our earnings and our cash flows. 
 
Our trade receivables are charged off in the period in which they are deemed uncollectible. Recoveries of trade 
receivables previously charged are recorded when received. Write offs of customer and vendor receivables totaled 
$2.4 million in 2024 and $3.3 million in 2023. 
 
Considerable estimates are used in assessing the ultimate realization of customer receivables and vendor/supplier 
receivables, including reviewing the financial stability of a customer, vendor information, and gauging current market 
conditions. If our evaluations are incorrect, we may incur additional charges in the future on our consolidated statements 
of income. 
 
Inventories 
 
Inventories (all finished goods) are stated at cost (which approximates the first-in, first-out method) or net realizable 
value, whichever is lower. Inventory quantities on hand are reviewed regularly, and provisions are made for obsolete, 
slow moving, and non-saleable inventory, based primarily on management’s forecast of customer demand for those 
products in inventory.  
 
Estimates are used to determine the quarterly inventory allowance provision. Actual future write-offs of inventory 
for salability and obsolescence reasons may differ from estimates and calculations used to determine valuation 
allowances due to changes in customer demand, customer negotiations, technology shifts and other factors. The IT 
industry is characterized by rapid technological change and new product development that could result in increased 
obsolescence of inventory on hand. Increased obsolescence or decreased customer demand beyond management’s 
expectations could require additional provisions, which could negatively impact our earnings. Our provision for 
inventory obsolescence was $2.1 million, $2.4 million, and $4.3 million for the years ended December 31, 2024, 2023, 
and 2022, respectively. We recorded obsolescence charges of $2.5 million, $2.8 million, and $3.3 million for the years 
ended December 31, 2024, 2023 and 2022, respectively. Historically, there have been no unusual charges precipitated by 
specific technological or forecast issues. 
 
Goodwill and Long-Lived Assets, Including Intangibles 
 
We carry a variety of long-lived assets on our consolidated balance sheet, which are all currently classified as held 
for use. These include property and equipment, identifiable intangibles, an Internet domain name, which is an indefinite-
lived intangible asset not subject to amortization, and goodwill. An impairment review is undertaken on (1) an annual 
basis for goodwill and an indefinite-lived intangible; and (2) on an event-driven basis for all long-lived assets when facts 
and circumstances suggest that cash flows from such assets may be diminished. We have historically reviewed the 
carrying value of all these assets based partly on our projections of cash flows. Any impairment charge that is recorded 
negatively impacts our earnings.  
 
Our Enterprise Solutions and Business Solutions segments hold $66.2 million and $7.4 million of goodwill, 
respectively. We test goodwill for impairment each year and more frequently if potential impairment indicators arise. In 
2024 and 2023, we performed a “step 0” qualitative analysis. Accounting Standards Codification 350—Intangible – 
Goodwill and Other states that an entity may assess qualitative factors to determine whether it is more likely than not 
that the fair value of a reporting unit is less than its carrying amount, including goodwill. This analysis allows the 
Company to consider qualitative factors that might impact the carrying amount of its goodwill to determine whether a 
more detailed quantitative analysis would be necessary. Factors considered when performing the impairment assessment 
included the Company’s performance relative to historical and projected future operating results, macroeconomic 
conditions, industry and market trends, cost factors that may have a negative impact on earnings and cash flows, changes 
in the Company’s stock price and market capitalization, and other relevant entity-specific events. Based on the 

43 
qualitative analysis, the Company determined goodwill was not impaired as of December 31, 2024 and 2023. While we 
believe that our conclusions are reasonable, different assumptions could materially affect our valuations and result in 
impairment charges against the carrying values of those remaining assets in our Enterprise Solutions and Business 
Solutions segments. 
 
Please see Note 4, “Goodwill and Other Intangible Assets” to the Consolidated Financial Statements included in 
Item 8 of Part II of this report for a discussion of the significant assumptions used in our annual impairment test analysis. 
 
RECENTLY ISSUED FINANCIAL ACCOUNTING STANDARDS 
 
Recently issued financial accounting standards are detailed in Note 1, “Summary of Significant Accounting 
Policies” to the Consolidated Financial Statements included in Item 8 of this Annual Report on Form 10-K. 
 
Item 7A. Quantitative and Qualitative Disclosure About Market Risk 
 
We invest cash balances in excess of operating requirements in cash equivalents and short-term investments, 
generally with maturities of less than one year. In addition, our credit facility provides for borrowings which bear interest 
at the greatest of (i) the prime rate (7.50% at December 31, 2024), (ii) the federal funds effective rate plus 0.50% per 
annum, and (iii) the daily SOFR Rate plus 1.00% per annum, provided that the rate shall at no time be less than 1.00% 
per annum. We believe the effect, if any, of reasonably possible near-term changes in interest rates on our financial 
position, results of operations, and cash flows should not be material. Our bank of line credit, along with our cash 
equivalents and short-term investments exposes earnings to changes in short-term interest rates since interest rates on the 
underlying obligations are variable. Our average outstanding borrowings during 2024 were minimal, and as such a 
hypothetical 10% increase or decrease in interest rates is not material. While the nature of our short-term investments 
protects us from changes in short-term interest rates, a change in short-term interest rates could affect the fair value of 
our short-term investments. However, the change in earnings resulting from a hypothetical 10% increase or decrease in 
interest rates is not material. Inflation generally affects us by increasing our cost of labor and research, manufacturing 
and development costs. We believe that inflation has not had a material effect on our financial statements included 
elsewhere in this Annual Report on Form 10-K. However, our operations may be subject to inflation in the future.  
 
Item 8. Financial Statements and Supplementary Data 
 
The information required by this Item is included in this Report beginning at page F-1. 
 
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 
 
None. 
 
Item 9A. Controls and Procedures 
 
Management’s Evaluation of Disclosure Controls and Procedures 
 
Our management, with the participation of our Chief Executive Officer (our principal executive officer) and Chief 
Financial Officer (our principal financial officer), evaluated the effectiveness of our disclosure controls and procedures 
as of December 31, 2024. The term “disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) 
promulgated under the Exchange Act, means controls and other procedures of a company that are designed to ensure that 
information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is 
recorded, processed, summarized, and reported, within the time periods specified in the SEC's rules and forms. 
Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that 
information required to be disclosed by a company in the reports that it files or submits under the Exchange Act is 
accumulated and communicated to the company’s management, including its principal executive and principal financial 
officers, as appropriate to allow timely decisions regarding required disclosure. Our management recognizes that any 
controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving 
their objectives and management necessarily applies its judgment in evaluating the cost-benefit relationship of possible 
controls and procedures. Our disclosure controls and procedures are designed to provide reasonable assurance of 

44 
achieving their objectives as described above. Based on this evaluation, our Chief Executive Officer and Chief Financial 
Officer concluded that, as of December 31, 2024, our disclosure controls and procedures were effective at the reasonable 
assurance level. 
 
Management’s Annual Report on Internal Control over Financial Reporting 
 
Our management is responsible for establishing and maintaining adequate internal control over our financial 
reporting. Internal control over financial reporting is defined in Rule 13a-15(f) or 15d-15(f) promulgated under the 
Exchange Act as a process designed by, or under the supervision of, our principal executive and principal financial 
officers and effected by our Board of Directors, management, and other personnel to provide reasonable assurance 
regarding the reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with U.S. generally accepted accounting principles and includes those policies and procedures that: 
(1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and 
dispositions of our assets; (2) provide reasonable assurance that transactions are recorded as necessary to permit 
preparation of financial statements in accordance with U.S. generally accepted accounting principles and that our 
receipts and expenditures are being made only in accordance with authorizations of our management and directors of the 
Company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, 
use, or disposition of our assets that could have a material effect on the financial statements. 
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. 
Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 
 
Under the supervision and with the participation of our management, including our Chief Executive Officer (our 
principal executive officer) and Chief Financial Officer (our principal financial officer), we conducted an assessment of 
the effectiveness of our internal control over financial reporting as of December 31, 2024. In making this assessment, our 
management used the criteria set forth by the Committee of Sponsoring Organizations of the Treadway Commission in 
Internal Control-Integrated Framework (2013).  
 
Based on their assessment, our management concluded that, as of December 31, 2024, our internal control over 
financial reporting was effective based on those criteria. 
 
Our independent registered public accounting firm has issued an audit report on our internal control over financial 
reporting as of December 31, 2024. This report appears below. 
 
Changes in Internal Control over Financial Reporting 
 
There were no changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) 
under the Exchange Act) that occurred during the three months ended December 31, 2024 that have materially affected, 
or are reasonably likely to materially affect, our internal control over financial reporting. 
 

45 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 
 
To the shareholders and the Board of Directors of PC Connection, Inc. 
 
Opinion on Internal Control over Financial Reporting 
 
We have audited the internal control over financial reporting of PC Connection, Inc. and subsidiaries (the “Company”) as of 
December 31, 2024, based on criteria established in Internal Control — Integrated Framework (2013) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission (COSO). In our opinion, the Company maintained, in all material respects, 
effective internal control over financial reporting as of December 31, 2024, based on criteria established in Internal Control — 
Integrated Framework (2013) issued by COSO. 
 
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the consolidated financial statements as of and for the year ended December 31, 2024, of the Company and our report dated 
February 24, 2025, expressed an unqualified opinion on those financial statements. 
 
Basis for Opinion   
 
The Company’s management is responsible for maintaining effective internal control over financial reporting and for its assessment of 
the effectiveness of internal control over financial reporting, included in the accompanying Management’s Annual Report on Internal 
Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s internal control over financial 
reporting based on our audit. We are a public accounting firm registered with the PCAOB and are required to be independent with 
respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities 
and Exchange Commission and the PCAOB. 
 
We conducted our audit in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit 
to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. 
Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness 
exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such 
other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our 
opinion.  
 
Definition and Limitations of Internal Control over Financial Reporting 
 
A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of 
financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting 
principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the 
company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in 
accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in 
accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding 
prevention or timely detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect 
on the financial statements. 
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections 
of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 
 
 
/s/ Deloitte & Touche LLP 
 
Boston, Massachusetts 
February 24, 2025 
 
 

46 
Item 9B. Other information 
 
Director and Officer Trading Arrangements 
 
None of our directors or officers (as defined in Rule 16a-1(f)) adopted or terminated a Rule 10b5-1 trading agreement 
or a non-Rule 10b5-1 trading agreement (as defined in Item 408(c) of Regulation S-K) during the fourth quarter of 2024. 
 
Item 9C. Disclosure Regarding Foreign Jurisdictions that Prevent Inspections 
 
Not Applicable. 
 
        
 
 
 

47 
PART III 
 
Item 10. Directors, Executive Officers, and Corporate Governance 
 
In addition to the information included below, the information required by this item, which is included under the 
headings “Election of Directors,” “Information Concerning Directors, Nominees, and Executive Officers,” “Delinquent 
Section 16(a) Reports” (if applicable), “Director Candidates,” “Board Committees – Audit Committee,” and “Insider 
Trading Policy” in our definitive Proxy Statement for our 2025 Annual Meeting of Stockholders to be filed with the 
SEC, or Proxy Statement, is incorporated herein by reference. With the exception of the foregoing information and other 
information specifically incorporated by reference into this Annual Report on Form 10-K, the Proxy Statement is not 
being filed as a part hereof. 
 
Information about our Executive Officers 
 
Our executive officers and their ages as of February 24, 2025 are as follows: 
 
 
 
 
 
 
Name 
 
Age 
 
Position 
Patricia Gallup 
 
70 
 
Chair and Chief Administrative Officer 
Timothy McGrath 
 
66 
 
President and Chief Executive Officer 
Thomas Baker 
 
59 
 
Senior Vice President, Chief Financial Officer and Treasurer 
 
Patricia Gallup is our co-founder and has served as Chair of our Board of Directors since September 1994, and as 
Chief Administrative Officer since August 2011. Ms. Gallup has served as a member of our executive management team 
since 1982. 
 
Timothy McGrath has served as our Chief Executive Officer since August 2011, and as President since May 2010. 
Mr. McGrath has served as a member of our executive management team since he joined the Company in 2005.  
 
Thomas Baker has served as our Chief Financial Officer and as a member of our executive management team since 
he joined the Company in March 2019. Prior to joining the Company, Mr. Baker had served as Corporate Vice President 
and Chief Financial Officer for the New Markets and Service Group at Applied Materials, Inc., a semiconductor capital 
equipment company, since 2013. 
 
Code of Business Conduct and Ethics 
 
We have adopted a Code of Business Conduct and Ethics that applies to our officers, including our principal 
executive, financial and accounting officers, and our directors and employees. We have posted the text of our Code of 
Business Conduct and Ethics under the “Investor Relations” section of our website, www.connection.com. We intend to 
disclose on our website any amendments to, or waivers from, the Code of Business Conduct and Ethics that are required 
to be disclosed pursuant to the disclosure requirements of Item 5.05 of Form 8-K. 
 
Item 11. Executive Compensation 
 
The information required by this item (other than the information required by Item 402(v) of Regulation S-K), 
which is included under the headings “Executive Compensation” and “Information Concerning Directors, Nominees, and 
Executive Officers – Director Compensation” in the Proxy Statement is incorporated herein by reference. 
 
Item 12. Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 
 
The information required by this item, which is included under the headings “Security Ownership of Certain 
Beneficial Owners and Management” and “Equity Compensation Plan Information” in the Proxy Statement is 
incorporated herein by reference. 
 

48 
Item 13. Certain Relationships and Related Transactions, and Director Independence 
 
The information required by this item, which is included under the headings “Certain Relationships and Related 
Transactions,” “Policies and Procedures for Related Person Transactions” and “Information Concerning Directors, 
Nominees, and Executive Officers – Director Independence” in the Proxy Statement is incorporated herein by reference. 
 
Item 14. Principal Accounting Fees and Services 
 
The information required by this item, which is included under the heading “Principal Accounting Fees and 
Services” and “Pre-Approval Policies and Procedures” in the Proxy Statement is incorporated herein by reference. 
 
 
 

49 
PART IV 
 
Item 15. Exhibits and Financial Statement Schedules 
 
(a) List of Documents Filed as Part of this Report: 
 
(1) Consolidated Financial Statements 
 
The consolidated financial statements listed below are included in this document. 
 
Consolidated Financial Statements 
Page 
References 
Report of Independent Registered Public Accounting Firm 
F-2 
Consolidated Balance Sheets 
F-4 
Consolidated Statements of Income 
F-5 
Consolidated Statements of Other Comprehensive Income 
F-6 
Consolidated Statement of Changes in Stockholders’ Equity 
F-7 
Consolidated Statements of Cash Flows 
F-8 
Notes to Consolidated Financial Statements 
F-9 
 
(2) Consolidated Financial Statement Schedule: 
 
The following Consolidated Financial Statement Schedule, as set forth below, is filed with this report: 
 
Schedule 
Page 
Reference 
Schedule II—Valuation and Qualifying Accounts 
S-1 
 
All other schedules have been omitted because they are either not applicable or the relevant information has already been 
disclosed in the financial statements. 
 
(3) The exhibits listed in the Exhibit Index in Item 15(b) below are filed as part of this Annual Report on Form 10-K. 
 
(b) Exhibits 
 
The exhibits listed below are filed herewith or are incorporated herein by reference to other filings. 
 
 

50 
 
EXHIBIT INDEX 
 
Exhibits  
 
3.1(1) 
 
Amended and Restated Certificate of Incorporation of Registrant, as amended. 
3.2(2) 
 
Amended and Restated Bylaws of Registrant. 
4.1(3) 
 
Form of specimen certificate for shares of Common Stock, $0.01 par value per share, of the Registrant. 
4.2(4) 
 
Description of Securities Registered Under Section 12 of the Exchange Act 
10.1(3)* 
 
Form of Registration Rights Agreement among the Registrant, Patricia Gallup, David Hall, and the 
1998 PC Connection Voting Trust. 
10.2(5)* 
 
2020 Stock Incentive Plan, as amended. 
10.3(6)* 
 
Amended and Restated 2007 Stock Incentive Plan, as amended. 
10.4(7)* 
 
Amended and Restated 1997 Employee Stock Purchase Plan, as amended. 
10.5(8)* 
 
Amended and Restated Form of Restricted Stock Agreement for Amended and Restated 2007 Stock 
Incentive Plan. 
10.6(8)* 
 
Form of Restricted Stock Unit Agreement for Amended and Restated 2007 Stock Incentive Plan. 
10.7(9)* 
 
Director Compensation and Executive Bonus Plan, as amended. 
10.8(3)* 
 
Employment Agreement, dated as of January 1, 1998, between the Registrant and Patricia Gallup. 
10.9(10)* 
 
Employment Agreement, dated as of May 12, 2008, between the Registrant and Timothy McGrath. 
10.10(11) 
 
Third Amended and Restated Credit and Security Agreement, dated February 24, 2012, among 
Citizens Bank of Massachusetts, as lender and as agent, other financial institutions party thereto from 
time to time, as lenders, PC Connection, Inc., as borrower, GovConnection, Inc., PC Connection Sales 
Corporation, MoreDirect, Inc., and Professional Computer Center, Inc., each as guarantors. 
10.11(12) 
 
First Amendment, dated December 24, 2013, to the Third Amended and Restated Credit and Security 
Agreement, among Citizens Bank of Massachusetts, as lender and as agent, other financial institutions 
party thereto from time to time, as lenders, PC Connection, Inc., as borrower, GovConnection, Inc., PC 
Connection Sales Corporation, MoreDirect, Inc., and Professional Computer Center, Inc., each as 
guarantors. 
10.12(13) 
 
Second Amendment, dated February 10, 2017, to the Third Amended and Restated Credit and Security 
Agreement, among Citizens Bank of Massachusetts, as lender and as agent, other financial institutions 
party thereto from time to time, as lenders, PC Connection, Inc., as borrower, GovConnection, Inc., PC 
Connection Sales Corporation, MoreDirect, Inc., and Professional Computer Center, Inc., each as 
guarantors. 
10.13(14) 
 
Lease Agreement between the Registrant and Wilmington Investors, LLC, dated August 27, 2014, for 
property located at 3188 Progress Way, Building 11, Wilmington, Ohio. 
10.14(15)* 
 
Employment Agreement, dated March 1, 2019, between the Registrant and Thomas Baker. 
10.15(16) 
 
Amendment No. 1, dated April 16, 2015, to Lease Agreement between the Registrant and Wilmington 
Investors, LLC, dated August 27, 2014, for property located at 3336 Progress Way, Building 11, 
Wilmington, OH. 
10.16(16) 
 
Amendment No. 2, dated August 29, 2019, to Lease Agreement between the Registrant and 
Wilmington Investors, LLC, dated August 27, 2014, for property located at 3336 Progress Way, 
Building 11, Wilmington, OH. 
10.17(17) 
 
Form of Restricted Stock Units for 2020 Stock Incentive Plan. 
10.18(18) 
 
Third Amendment, dated December 2, 2021, to the Third Amended and Restated Credit and Security 
Agreement, among Citizens Bank of Massachusetts, as lender and as agent, other financial institutions 
party thereto from time to time, as lenders, PC Connection, Inc., as borrower, GovConnection, Inc., PC 
Connection Sales Corporation, MoreDirect, Inc., and Professional Computer Center, Inc., each as 
guarantors. 
10.19(19) 
 
Incentive and Retention agreement, dated as of May 3, 2022, by and between PC Connection, Inc. and 
Timothy McGrath, as amended. 
10.20(19) 
 
Incentive and Retention agreement, dated as of May 3, 2022, by and between PC Connection, Inc. and 
Thomas Baker, as amended. 

51 
10.21(5) 
 
Fourth Amendment, dated June 13, 2023, to the Third Amended and Restated Credit and Security 
Agreement, among Citizens Bank of Massachusetts, as lender and as agent, other financial institutions 
party thereto from time to time, as lenders, PC Connection, Inc., as borrower, GovConnection, Inc., PC 
Connection Sales Corporation, MoreDirect, Inc., and Professional Computer Center, Inc., each as 
guarantors. 
19.1** 
 
PC Connection, Inc. Insider Trading Policy. 
21.1** 
 
Subsidiaries of Registrant. 
23.1** 
 
Consent of Deloitte & Touche LLP. 
31.1** 
 
Certification of the Company’s President and Chief Executive Officer pursuant to Section 302 of the 
Sarbanes-Oxley Act of 2002. 
31.2** 
 
Certification of the Company’s Senior Vice President, Chief Financial Officer and Treasurer pursuant 
to Section 302 of the Sarbanes-Oxley Act of 2002. 
32.1** 
 
Certification of the Company’s President and Chief Executive Officer pursuant to 18 U.S.C. Section 
1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 
32.2** 
 
Certification of the Company’s Senior Vice President, Chief Financial Officer and Treasurer pursuant 
to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 
97.1(20)* 
 
Clawback Policy. 
101.INS **  
Inline XBRL Instance Document* - The Instance document does not appear in the interactive data file 
because its XBRL tags are embedded within the inline XBRL document. 
101.SCH **  
Inline XBRL Taxonomy Extension Schema Document. 
101.CAL **  
Inline XBRL Taxonomy Calculation Linkbase Document. 
101.DEF **  
Inline XBRL Taxonomy Extension Definition Linkbase Document 
101.LAB **  
Inline XBRL Taxonomy Label Linkbase Document. 
101.PER **  
Inline XBRL Taxonomy Presentation Linkbase Document. 
104 ** 
 
Cover Page Interactive Data File (formatted as Inline XBRL with applicable taxonomy extension 
information contained in Exhibits 101) 
 
 
 
(1) Incorporated by reference from the exhibits filed with the Company’s registration statement on Form S-4, File 
Number 333-63272, filed under the Securities Act of 1933. 
(2) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, File Number 000-
23827, filed on January 9, 2008. 
(3) Incorporated by reference from the exhibits filed with the Company’s registration statement on Form S-1, as 
amended, File Number 333-41171, filed under the Securities Act of 1933. 
(4) Incorporated by reference from exhibits filed with the Company's annual report on Form 10-K, File Number 000-
23827, filed on February 6, 2020. 
(5) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, File Number 000-
23827, filed on August 2, 2023. 
(6) Incorporated by reference from Appendix A filed with the Company’s proxy statement pursuant to Section 14(a), 
File Number 000-23827, filed on April 9, 2019. 
(7) Incorporated by reference from exhibits filed with the Company's annual report on Form 10-K, File Number 000-
23827, filed on March 6, 2023. 
(8) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, File Number 000-
23827, filed on November 10, 2010. 
(9) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, File Number 000-
23827, filed on May 1, 2024. 
(10) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, File Number 000-
23827, filed on May 12, 2008. 
(11) Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 000-
23827, filed on February 28, 2012. 
(12) Incorporated by reference from exhibits filed with the Company's annual report on Form 10-K, File Number 000-
23827, filed on March 3, 2017. 
(13) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, File Number 000-
23827, filed on February 16, 2017. 

52 
(14) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, File Number 000-
23827, filed on October 31, 2014. 
(15) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, File Number 000-
23827, filed on May 2, 2019. 
(16) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, File Number 000-
23827, filed on October 30, 2019. 
(17) Incorporated by reference from exhibits filed with the Company's annual report on Form 10-K, File Number 000-
23827, filed on March 16, 2021. 
(18) Incorporated by reference from exhibits filed with the Company's annual report on Form 10-K, File Number 000-
23827, filed on March 14, 2022. 
(19) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, File Number 000-
23827, filed on May 5, 2022. 
(20) Incorporated by reference from exhibits filed with the Company's annual report on Form 10-K, File Number 000-
23827, filed on March 7, 2024. 
 
* 
Management contract or compensatory plan or arrangement. 
** Submitted electronically herewith. 
 
Attached as Exhibit 101 to this report are the following formatted in XBRL (Extensible Business Reporting 
Language): (i)  Consolidated Balance Sheets at December 31, 2024 and December 31, 2023, (ii) Consolidated 
Statements of Income for the years ended December 31, 2024, 2023, and 2022, (iii) Consolidated Statements of Other 
Comprehensive Income for the years ended December 31, 2024, 2023, and 2022, (iv) Consolidated Statements of 
Changes in Stockholders’ Equity for the years ended December 31, 2024, 2023, and 2022, (v) Consolidated Statements 
of Cash Flows for the years ended December 31, 2024, 2023, and 2022, and (vi) Notes to Consolidated Financial 
Statements. 
Attached as Exhibit 104 to this report is the Cover Page Interactive Data File (embedded within the Inline XBRL 
document). 
 
Item 16. Form 10-K Summary 
 
None. 
 
 
 
 
 

53 
 
SIGNATURES 
 
Pursuant to the requirements of Section 13 or 15 (d) of the Securities Exchange Act of 1934, the registrant 
has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 
 
 
PC CONNECTION, INC. 
Date:  February 24, 2025 
 
 
 
By: 
/s/ TIMOTHY J. MCGRATH 
 
 
Timothy J. McGrath 
 
 
President and Chief Executive Officer 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by 
the following persons on behalf of the registrant and in the capacities and on the dates indicated. 
 
 
 
 
 
 
Name 
 
Title 
 
Date 
 
 
 
 
 
 
/s/ TIMOTHY J. MCGRATH 
 
 
Timothy J. McGrath 
 
President and Chief Executive Officer (Principal 
Executive Officer) 
 
February 24, 2025 
 
 
 
 
 
 
/s/ THOMAS C. BAKER 
 
 
Thomas C. Baker 
 
Senior Vice President, Chief Financial Officer and 
Treasurer (Principal Financial and Accounting 
Officer) 
 
February 24, 2025 
 
 
 
 
 
 
/s/ PATRICIA GALLUP 
 
 
Patricia Gallup 
Chairman of the Board 
 
February 24, 2025 
 
 
 
 
 
 
/s/ DAVID BEFFA-NEGRINI 
 
 
 
 
David Beffa-Negrini 
Director 
 
February 24, 2025 
 
 
 
 
/s/ JAY BOTHWICK 
 
 
Jay Bothwick 
Director 
 
February 24, 2025 
 
 
 
 
 
 
/s/ BARBARA DUCKETT 
 
 
 
 
Barbara Duckett 
Director 
 
February 24, 2025 
 
 
 
 
 
 
/s/ JACK FERGUSON 
 
 
Jack Ferguson 
Director 
 
February 24, 2025 
 
 
 
                   
/s/ GARY KINYON 
 
 
Gary Kinyon 
 
Director 
 
February 24, 2025 
 
 
 
 
 
 
 

[This page intentionally left blank] 

F-1 
PC CONNECTION, INC. AND SUBSIDIARIES 
 
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 
 
 
     
Page 
Report of Independent Registered Public Accounting Firm (PCAOB ID No 34) 
 
F-2 
Consolidated Balance Sheets as of December 31, 2024 and 2023 
 
F-4 
Consolidated Statements of Income for the years ended December 31, 2024, 2023, and 2022 
 
F-5 
Consolidated Statements of Other Comprehensive Income for the years ended December 31, 2024, 2023, 
and 2022 
 
F-6 
Consolidated Statements of Changes in Stockholders’ Equity for the years ended December 31, 2024, 
2023, and 2022  
 
F-7 
Consolidated Statements of Cash Flows for the years ended December 31, 2024, 2023, and 2022 
 
F-8 
Notes to Consolidated Financial Statements 
 
F-9 
 
 
 
 

F-2 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 
To the shareholders and the Board of Directors of PC Connection, Inc.  
Opinion on the Financial Statements 
We have audited the accompanying consolidated balance sheets of PC Connection, Inc. and subsidiaries (the “Company”) as of 
December 31, 2024 and 2023, the related consolidated statements of income, comprehensive income, changes in shareholder’s equity, 
and cash flows, for each of the three years in the period ended December 31, 2024, and the related notes and the schedule listed in the 
Index at Item 15 (collectively referred to as the “financial statements”). In our opinion, the financial statements present fairly, in all 
material respects, the financial position of the Company as of December 31, 2024 and 2023, and the results of its operations and its 
cash flows for each of the three years in the period ended December 31, 2024, in conformity with accounting principles generally 
accepted in the United States of America. 
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States) 
(PCAOB), the Company’s internal control over financial reporting as of December 31, 2024, based on criteria established in Internal 
Control — Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission and our 
report dated February 24, 2025, expressed an unqualified opinion on the Company’s internal control over financial reporting. 
Basis for Opinion 
These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on the 
Company’s financial statements based on our audits. We are a public accounting firm registered with the PCAOB and are required to 
be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and 
regulations of the Securities and Exchange Commission and the PCAOB. 
We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audit 
to obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to error or fraud. 
Our audits included performing procedures to assess the risks of material misstatement of the financial statements, whether due to 
error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence 
regarding the amounts and disclosures in the financial statements. Our audits also included evaluating the accounting principles used 
and significant estimates made by management, as well as evaluating the overall presentation of the financial statements. We believe 
that our audits provide a reasonable basis for our opinion. 
Critical Audit Matter 
The critical audit matter communicated below is a matter arising from the current-period audit of the financial statements that was 
communicated or required to be communicated to the audit committee and that (1) relates to accounts or disclosures that are material 
to the financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of 
critical audit matters does not alter in any way our opinion on the financial statements, taken as a whole, and we are not, by 
communicating the critical audit matter below, providing a separate opinion on the critical audit matter or on the accounts or 
disclosures to which it relates. 
Revenue — Refer to Note 2 to the financial statements 
Critical Audit Matter Description 
As described in Note 2 to the consolidated financial statements, the Company recognizes revenue when control is transferred to the 
customer. The amount of revenue recognized by the Company is dependent upon whether the Company is the principal in the 
transaction whereby revenue is recorded on a gross basis or the agent whereby the revenue is reported net. The Company applies 
judgment to determine if the Company is the principal or the agent in the transaction. The Company has determined that in general 
they are the principal in providing hardware products and on-premise software products, and that they are the agent in providing 
cloud-based software products and maintenance products. This determination is based on certain factors such as whether the Company 
controls the goods or services before they are transferred to the customer, whether the Company is primarily responsible for fulfilling 
the promise to provide the good or service, the inventory risk associated with the transaction, and the discretion in establishing price 
for good or service. 
Given these factors and due to the volume of transactions, the related audit effort in evaluating management's judgments in 
determining principal versus agent determination for these customer agreements was extensive and required a high degree of auditor 
judgment. 

F-3 
How the Critical Audit Matter Was Addressed in the Audit 
Our principal audit procedures related to the Company's revenue recognition for these customer agreements included the following: 
• 
We tested the effectiveness of controls over the Company’s principal versus agent determination for each performance 
obligation including those over the determination of the fulfillment type and on or off premise delivery. 
• 
We evaluated the Company’s significant accounting policies and judgments related to principal versus agent determinations. 
• 
We selected a sample of transactions and related customer agreements and performed the following procedures: 
o 
Obtained and read contract source documents for each selection, including master agreements, customer purchase 
orders, and other documents that were part of the agreement and evaluated the nature of the product or services. 
o 
Assessed the terms in the customer agreement and evaluated the appropriateness of management's judgment, 
application of their accounting policies, along with their use of estimates, in the determination of revenue 
recognition conclusions including an evaluation of the Company’s determination of product fulfillment type, on or 
off premise determination and determination of principal versus agent. 
 
/s/ Deloitte & Touche LLP 
Boston, Massachusetts 
February 24, 2025 
We have served as the Company’s auditor since 1984. 
 
 

F-4 
PC CONNECTION, INC. AND SUBSIDIARIES 
 
CONSOLIDATED BALANCE SHEETS 
(amounts in thousands, except per share data) 
 
 
 
 
 
 
 
 
 
 
 
December 31,  
  
 
  
2024 
     
2023 
  
ASSETS 
 
Current Assets: 
 
Cash and cash equivalents 
$ 
 178,318 
$  144,954 
Short-term investments 
 
 264,295 
 
 152,232 
Accounts receivable, net 
 
 611,433 
  606,834 
Inventories, net 
 
 95,054 
  124,179 
Income taxes receivable 
 2,394 
 4,348 
Prepaid expenses and other current assets 
 
 15,356 
 
 16,092 
Total current assets 
  1,166,850 
  1,048,639 
Property and equipment, net 
 
 52,520 
 
 56,658 
Right-of-use assets 
 3,077 
 4,340 
Goodwill 
 
 73,602 
 
 73,602 
Intangibles, net 
 
 2,209 
 
 3,428 
Other assets 
 
 1,096 
 
 1,714 
Total Assets 
$  1,299,354 
$  1,188,381 
LIABILITIES AND STOCKHOLDERS’ EQUITY 
 
Current Liabilities: 
 
Accounts payable 
$ 
 300,242 
$  263,682 
Accrued payroll 
  
 23,330 
  
 20,440 
Accrued expenses and other liabilities 
 
 47,633 
 
 43,843 
Total current liabilities 
 
 371,205 
  327,965 
Deferred income taxes 
 
 15,091 
 
 15,844 
Non-current operating lease liabilities 
 1,552 
 3,181 
Other liabilities 
 
 516 
 
 624 
Total Liabilities 
 
 388,364 
  347,614 
Stockholders’ Equity: 
 
Common Stock, $.01 par value, 100,000 shares authorized, 29,390 and 29,262 issued, 
26,300 and 26,360 outstanding at December 31, 2024 and 2023, respectively 
 
 294 
 293  
Additional paid-in capital 
 
 137,036 
  130,878 
Retained earnings 
 
 837,466 
  760,898 
Accumulated other comprehensive income 
 174 
 81 
Treasury stock at cost, 3,090 and 2,902 shares at December 31, 2024 and 2023, 
respectively 
 (63,980) 
 (51,383)
Total Stockholders’ Equity 
 
 910,990 
  840,767 
Total Liabilities and Stockholders’ Equity 
$  1,299,354 
$  1,188,381 
 
See notes to consolidated financial statements. 
 

F-5 
PC CONNECTION, INC. AND SUBSIDIARIES 
 
CONSOLIDATED STATEMENTS OF INCOME 
(amounts in thousands, except per share data) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
 
 
 
2024 
    
2023 
    
2022 
 
Net sales 
$ 2,802,118 
$ 2,850,644 
$ 3,124,996 
Cost of sales 
  2,282,324 
  2,338,908 
  2,598,819 
Gross profit  
   519,794 
   511,736 
   526,177 
Selling, general and administrative expenses 
   422,317 
   405,896 
   405,625 
Restructuring and other charges 
 
 415 
 
 2,687 
 
 — 
Income from operations 
  
 97,062 
   103,153 
   120,552 
Interest income, net 
  
 18,725 
  
 9,961 
  
 1,083 
Other income 
  
 1,700 
  
 — 
  
 — 
Income before taxes 
   117,487 
   113,114 
   121,635 
Income tax provision 
   (30,392)
   (29,843)
   (32,416)
Net income 
$ 
 87,095 
$ 
 83,271 
$ 
 89,219 
 
 
 
 
Earnings per common share: 
 
 
 
Basic 
$ 
 3.31 
$ 
 3.17 
$ 
 3.40 
Diluted 
$ 
 3.29 
$ 
 3.15 
$ 
 3.37 
 
 
 
 
Shares used in computation of earnings per common share: 
 
 
 
Basic 
  
 26,322 
  
 26,287 
  
 26,279 
Diluted 
  
 26,508 
  
 26,429 
  
 26,443 
 
 
See notes to consolidated financial statements. 
 
 
 

F-6 
PC CONNECTION, INC. AND SUBSIDIARIES 
 
CONSOLIDATED STATEMENTS OF OTHER COMPREHENSIVE INCOME 
(amounts in thousands) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
  
 
  
2024 
     
2023 
     
2022 
  
Net income 
$  87,095 
$  83,271 
$  89,219 
Other comprehensive income: 
 
 
Unrealized gains on available-for-sale investments, net of tax of $(25), 
$(22), and $0 for the years ended December 2024, 2023, and 2022, 
respectively 
 
 93 
 
 81 
 
 — 
Comprehensive income 
$  87,188 
$  83,352 
$  89,219 
 
 
See notes to consolidated financial statements 
 
 

F-7 
PC CONNECTION, INC. AND SUBSIDIARIES 
 
CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY 
(amounts in thousands) 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 Additional   
 
 
 
 
 
 
  
 
  
 
 
 
 
Common Stock 
 
Paid-In 
 Retained  
Accumulated Other 
 
Treasury Shares 
  
 
 
 
    Shares      Amount    Capital      Earnings     Comprehensive Income     Shares     Amount      
Total 
 
Balance - December 31, 2021 
   29,025 
 $  290 
$  122,354 
 $ 605,766 
 $ 
 — 
  (2,773)
$ (45,937)
 $ 682,473 
Stock-based compensation expense 
  
 — 
  
 — 
   5,675 
  
 — 
 
 
 — 
  
 — 
 
 — 
  
 5,675 
Restricted stock units vested 
  
 98 
  
 1 
  
 (1)
  
 — 
 
 
 — 
  
 — 
 
 — 
  
 — 
Shares withheld for taxes paid on 
stock awards 
  
 — 
  
 — 
   (2,244)
  
 — 
 
 
 — 
  
 — 
 
 — 
   (2,244)
Dividend declaration 
  
 — 
  
 — 
  
 — 
   (8,948)  
 
 — 
  
 — 
 
 — 
   (8,948)
Net income  
  
 — 
  
 — 
  
 — 
   89,219 
 
 
 — 
  
 — 
 
 — 
   89,219 
Balance - December 31, 2022 
   29,123 
 $  291 
$  125,784 
 $ 686,037 
 $ 
 — 
  (2,773)
$ (45,937)
 $ 766,175 
Stock-based compensation expense 
  
 — 
  
 — 
   7,022 
  
 — 
 
 
 — 
  
 — 
 
 — 
  
 7,022 
Restricted stock units vested 
  
 118 
  
 2 
  
 (2)
  
 — 
 
 
 — 
  
 — 
 
 — 
  
 — 
Shares withheld for taxes paid on 
stock awards 
  
 — 
  
 — 
   (3,015)
  
 — 
 
 
 — 
  
 — 
 
 — 
   (3,015)
Repurchase of common stock for 
treasury 
  
 — 
  
 — 
  
 — 
  
 — 
 
 
 — 
   (129)
  (5,446)
   (5,446)
Issuance of common stock under 
Employee Stock Purchase Plan 
  
 21 
  
 — 
   1,089 
  
 — 
 
 
 — 
  
 — 
 
 — 
  
 1,089 
Dividend declaration 
  
 — 
  
 — 
  
 — 
   (8,410)  
 
 — 
  
 — 
 
 — 
   (8,410)
Net income  
  
 — 
  
 — 
  
 — 
   83,271 
 
 
 — 
  
 — 
 
 — 
   83,271 
Other comprehensive income, net of 
tax 
  
 — 
  
 — 
  
 — 
  
 — 
 
 
 81 
  
 — 
 
 — 
  
 81 
Balance - December 31, 2023 
   29,262 
 $  293 
$  130,878 
 $ 760,898 
 $ 
 81 
  (2,902)
$ (51,383)
 $ 840,767 
Stock-based compensation expense 
  
 — 
  
 — 
   8,475 
  
 — 
 
 
 — 
  
 — 
 
 — 
  
 8,475 
Restricted stock units vested 
  
 110 
  
 1 
  
 (1)
  
 — 
 
 
 — 
  
 — 
 
 — 
  
 — 
Shares withheld for taxes paid on 
stock awards 
  
 — 
  
 — 
   (3,424)
  
 — 
 
 
 — 
  
 — 
 
 — 
   (3,424)
Repurchase of common stock for 
treasury 
  
 — 
  
 — 
  
 — 
  
 — 
 
 
 — 
   (188)
  (12,597)
   (12,597)
Issuance of common stock under 
Employee Stock Purchase Plan 
  
 18 
  
 — 
   1,108 
  
 — 
 
 
 — 
  
 — 
 
 — 
  
 1,108 
Dividend declaration 
  
 — 
  
 — 
  
 — 
   (10,527)  
 
 — 
  
 — 
 
 — 
   (10,527)
Net income  
  
 — 
  
 — 
  
 — 
   87,095 
 
 
 — 
  
 — 
 
 — 
   87,095 
Other comprehensive income, net of 
tax 
  
 — 
  
 — 
  
 — 
  
 — 
 
 
 93 
  
 — 
 
 — 
  
 93 
Balance - December 31, 2024 
   29,390 
 $  294 
$  137,036 
 $ 837,466 
 $ 
 174 
  (3,090)
$ (63,980)
 $ 910,990 
 
See notes to consolidated financial statements. 
 
 

F-8 
PC CONNECTION, INC. AND SUBSIDIARIES 
 
CONSOLIDATED STATEMENTS OF CASH FLOWS 
(amounts in thousands)  
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
  
 
  
 
 
Years Ended December 31,  
 
 
  
2024 
    
2023 
    
2022 
  
Cash Flows provided by Operating Activities: 
 
Net income 
$  87,095 
$  83,271 
$  89,219 
Adjustments to reconcile net income to net cash provided by operating 
activities: 
 
Depreciation and amortization 
 
 12,984 
 
 12,654 
  11,978 
Adjustments to credit losses reserve 
 
 1,914 
 
 1,847 
 
 3,252 
Stock-based compensation expense 
 
 8,475 
 
 7,022 
 
 5,675 
Deferred income taxes 
 
 (777)
 
 (2,148)
  (1,308) 
Amortization of discount on short-term investments 
 
 (4,235)
 
 (1,522)
 
 — 
Loss on disposal of fixed assets 
 
 58 
 
 572 
 
 17 
Changes in assets and liabilities: 
 
Accounts receivable 
 
 (6,513)
 
 1,599 
  (6,000) 
Inventories 
 
 29,125 
 
 84,503 
  (2,127) 
Prepaid expenses, income tax receivable, and other current assets 
 
 2,690 
 
 (8,540)
  (1,884) 
Other non-current assets 
 
 618 
 
 (659)
 
 (145) 
Accounts payable 
 
 36,450 
 
 31,146 
  (49,056) 
Accrued expenses and other liabilities 
 
 5,984 
  (11,791)
  (14,732) 
Net cash provided by operating activities 
  173,868 
  197,954 
  34,889 
Cash Flows used in Investing Activities: 
 
Purchases of short-term investments 
 (358,317)
 (150,607)
 — 
Maturities of short-term investments 
 250,606 
 — 
 — 
Purchases of equipment and capitalized software 
 (7,575)
 (9,595)
 (9,077) 
Net cash used in investing activities 
  (115,286)
  (160,202)
  (9,077) 
Cash Flows used in Financing Activities: 
 
Proceeds from short-term borrowings 
 
 26,051 
 88,198 
 36,463 
Repayment of short-term borrowings 
 (26,051)
 (88,198)
 (36,463) 
Purchase of treasury shares 
  (12,375)
 (5,392)
 — 
Dividend payments 
  (10,527)
 
 (8,410)
  (8,948) 
Issuance of stock under Employee Stock Purchase Plan 
 1,108 
 1,089 
 — 
Payment of payroll taxes on stock-based compensation through shares 
withheld 
 
 (3,424)
 
 (3,015)
  (2,244) 
Net cash used in financing activities 
  (25,218)
  (15,728)
  (11,192) 
Increase in cash and cash equivalents 
 
 33,364 
 
 22,024 
  14,620 
Cash and cash equivalents, beginning of year 
  144,954 
  122,930 
  108,310 
Cash and cash equivalents, end of year 
$  178,318 
$  144,954 
$ 122,930 
 
 
 
 
 
Non-cash Investing and Financing Activities: 
 
Accrued capital expenditures 
$ 
 200 
$ 
 90 
$ 
 192 
Accrued purchase of treasury shares 
$ 
 240 
$ 
 — 
$ 
 — 
Accrued excise tax on treasury purchases 
$ 
 36 
$ 
 54 
$ 
 — 
Supplemental Cash Flow Information: 
 
Income taxes paid 
$  29,295 
$  41,668 
$  33,687 
Interest paid 
$ 
 6 
$ 
 24 
$ 
 4 
 
   
   
   
 
 
See notes to consolidated financial statements. 

F-9 
PC CONNECTION, INC. AND SUBSIDIARIES 
 
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(amounts in thousands, except per share data) 
 
1.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 
 
PC Connection, Inc. is a Fortune 1000 Global Solutions Provider that simplifies the information technology, or IT, 
customer experience, guiding the connection between people and technology. The Company’s dedicated account 
managers partner with customers to design, deploy, and support cutting-edge IT environments using the latest hardware, 
software, and services. The Company provides a wide range of IT solutions, from the desktop to the cloud—including 
computer systems, data center solutions, software and peripheral equipment, networking communications, and other 
products and accessories that the Company purchases from manufacturers, distributors, and other suppliers. The 
Technology Solutions Organization, or TSO, and state-of-the-art Technology Integration and Distribution Center, with 
ISO 9001:2015 certified technical configuration lab, offer end-to-end services related to the design, configuration, and 
implementation of IT solutions. The Company also provides a comprehensive portfolio of managed services and 
professional services. These services are performed by the Company’s personnel and by third-party providers. The 
Company’s GlobalServe offering ensures worldwide coverage for the Company’s multinational customers, delivering 
global procurement solutions through the Company’s network of in-country suppliers in over 150 countries.  
 
The Company operates through three operating segments: 
 
• 
Connection Enterprise Solutions – serving large enterprise customers 
 
• 
Connection Business Solutions – serving small to medium-sized businesses, or SMBs 
 
• 
Connection Public Sector Solutions – serving federal, state, and local government and educational institutions 
 
The following is a summary of the Company’s significant accounting policies: 
 
Principles of Consolidation 
 
The consolidated financial statements include the accounts of PC Connection, Inc. and its subsidiaries, all of which 
are wholly-owned. Intercompany transactions and balances are eliminated in consolidation. 
 
Use of Estimates in the Preparation of Financial Statements 
 
The preparation of financial statements in conformity with accounting principles generally accepted in the United 
States of America requires management to make estimates and assumptions. These estimates and assumptions affect the 
reported amounts and disclosures of assets and liabilities and the reported amounts and disclosures of revenue and 
expenses during the period. Management bases its estimates and judgments on the information available at the time and 
various other assumptions believed to be reasonable under the circumstances. By nature, estimates are subject to an 
inherent degree of uncertainty. Actual results could differ from those estimates and assumptions. 
 
Revenue Recognition 
 
Revenue is recognized upon transfer of control of promised products or services to customers in an amount that 
reflects the consideration the Company expects to receive in exchange for those products or services. The Company 
enters into contracts that can include various combinations of products and services, which are generally capable of 
being distinct and accounted for as separate performance obligations. In most instances, when several performance 
obligations are aggregated into one single transaction, these performance obligations are fulfilled at the same point in 
time. The Company accounts for an arrangement when it has approval and commitment from both parties, the rights are 
identified, the contract has commercial substance, and collectability of consideration is probable. The Company 
generally obtains oral or written purchase authorizations from its customers for a specified amount of product at a 

F-10 
specified price, which constitutes an arrangement. Revenue is recognized at the amount expected to be collected, net of 
any taxes collected from customers, which are subsequently remitted to governmental authorities. The Company 
generally invoices for its products at the time of shipping, and accordingly there is not a significant financing component 
included in its arrangements. 
 
Cost of Sales and Certain Other Costs 
 
Cost of sales includes the invoice cost of the product, direct employee and third-party cost of services, direct costs 
of packaging, inbound and outbound freight, and provisions for inventory obsolescence, adjusted for discounts, rebates, 
and other vendor allowances.  
 
Cash and Cash Equivalents and Investments 
 
The Company considers all highly liquid short-term investments with original maturities of 90 days or less to be 
cash equivalents. The carrying value of the Company’s cash equivalents approximates fair value. Fair value is defined as 
the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market 
participants at the measurement date. 
 
The majority of payments due from credit card processors and banks for third-party credit card and debit card 
transactions process within one to five business days. All credit card and debit card transactions that process in less than 
seven days are classified as cash and cash equivalents. Amounts due from banks for credit card transactions classified as 
cash equivalents totaled $1,854 and $3,839 at December 31, 2024 and 2023, respectively. 
 
At the time of purchase, the Company determines the appropriate classification of investments based upon its intent 
with regard to such investments. All of the Company’s investments are classified as available-for-sale. The Company 
classifies investments as short-term when their remaining contractual maturities are one year or less from the balance 
sheet date, and as long-term when the investment has a remaining contractual maturity of more than one year from the 
balance sheet date. The Company records investments at fair value with unrealized gains and losses recorded as a 
component of accumulated other comprehensive income on the consolidated balance sheets. 
 
Included in interest income, net on the consolidated statements of income is interest income on cash equivalents and 
short-term investments of $18,838, $9,983, and $1,056 for the years ended December 31, 2024, 2023, and 2022, 
respectively. 
 
Accounts Receivable  
 
Accounts receivable are recorded at the invoice amount, net of allowances. Customers are evaluated for their credit 
worthiness at the time of contract inception and the Company performs ongoing credit evaluations of its customers and 
adjusts credit limits based on payment history and customer creditworthiness. Based on the results of the credit 
assessments, the Company will extend credit under its standard payment terms or may request alternative early payment 
actions. The Company determines the required allowance for expected credit losses using information such as its 
customer credit history and financial condition, industry and market segment information, credit reports, and economic 
trends and conditions. Allowances can be affected by changes in the industry, customer credit issues or customer 
bankruptcies or expectations of any such events in a future period when reasonable and supportable. Historical 
information is utilized beyond reasonable and supportable forecast periods. Amounts are charged against the allowance 
when it is determined that expected credit losses may occur. The Company assesses collectability by reviewing account 
receivable on an aggregated basis where similar characteristics exist and on an individual basis when the Company 
identifies specific customers with collectability issues, and if necessary, records a reserve against those receivables it 
determines may not be collectable. Trade receivables are written off in the period in which they are deemed 
uncollectible. Recoveries of trade receivables previously charged are recorded when received.  
 

F-11 
Inventories 
 
Inventories (all finished goods) are stated at cost (which approximates the first-in, first-out method) or net realizable 
value, whichever is lower. Inventory quantities on hand are reviewed regularly, and allowances are maintained for 
obsolete, slow moving, and nonsalable inventory. 
 
Marketing Costs and Vendor Consideration 
 
Vendors have the ability to fund marketing activities for which the Company receives marketing consideration. This 
vendor consideration, to the extent that it represents specific reimbursements of incremental and identifiable costs, is 
offset against selling, general and administrative, or SG&A, expenses. Marketing consideration that cannot be associated 
with a specific program or that exceeds the fair value of marketing expense associated with that program is classified as 
an offset to cost of sales. The Company’s vendor partners generally consolidate their funding of marketing and other 
marketing programs, and accordingly, the Company classifies substantially all vendor consideration as a reduction of 
cost of sales rather than a reduction of marketing expense. Other marketing costs are expensed as incurred. Marketing 
expense, which is classified as a component of SG&A expenses on the consolidated statements of income, totaled 
$25,091, $22,400, and $20,155 for the years ended December 31, 2024, 2023, and 2022, respectively. 
  
Property and Equipment 
 
Property and equipment are stated at cost, net of accumulated depreciation and amortization. The estimated useful 
lives of the assets range from three to seven years. Computer software, including licenses and internally developed 
software, is capitalized and amortized over lives generally ranging from three to ten years. Depreciation is recorded 
using the straight-line method. Leasehold improvements and facilities under capital leases are amortized over the terms 
of the related leases or their useful lives, whichever is shorter, whereas for income tax reporting purposes, they are 
amortized over the applicable tax lives.  
 
Costs incurred to develop internal-use software during the application development stage are recorded in property 
and equipment at cost. External direct costs of materials and services consumed in developing or obtaining internal-use 
computer software and payroll-related costs for employees developing internal-use computer software projects, to the 
extent of their time spent directly on the project and specific to application development, are capitalized. 
 
When events or circumstances indicate a potential impairment, the Company evaluates the carrying value of 
property and equipment based upon current and anticipated undiscounted cash flows. The Company recognizes 
impairment when it is probable that such estimated future cash flows will be less than the asset carrying value. No 
property and equipment impairment was recognized for each of the years ended December 31, 2024, 2023 and 2022. 
 
Leases 
The Company enters into operating lease contracts, as assessed at contract inception, primarily for real estate and 
equipment. On the lease commencement date, the Company records operating lease liabilities based on the present value 
of the future lease payments. In determining the present value of future lease payments, the Company utilized estimated 
rates that it would have incurred to borrow, over a similar term, the funds necessary to purchase the respective leased 
asset with cash. 
The Company elects to apply the short-team lease exception to any leases with contractual obligations of one year or 
less. These leases will not have right-of-use, or ROU, assets and associated lease liabilities on the balance sheet. Instead, 
rent will be recognized on a straight-line basis. 
Goodwill and Other Intangible Assets 
 
The Company’s intangible assets consist of (1) goodwill, which is not subject to amortization; (2) an Internet 
domain name, which is an indefinite-lived intangible asset not subject to amortization; and (3) amortizing intangibles, 

F-12 
which consist of customer lists, trade names, and customer relationships, which are being amortized over their useful 
lives. 
 
Note 4, “Goodwill and Other Intangible Assets” to the Consolidated Financial Statements describes the annual 
impairment methodology that the Company uses each year in calculating the recoverability of goodwill and non-
amortizing intangibles. This same impairment test is performed at other times during the course of a year should an 
event occur or circumstance change that would more likely than not reduce the fair value of a reporting unit below its 
carrying amount. 
 
Recoverability of amortizing intangible assets is assessed only when events have occurred that may give rise to 
impairment. When a potential impairment has been identified, forecasted undiscounted net cash flows of the operations 
to which the asset relates are compared to the current carrying value of the long-lived assets present in that operation. If 
such cash flows are less than such carrying amounts, long-lived assets including such intangibles, are written down to 
their respective fair values. No intangible assets impairment was recognized for each of the years ended December 31, 
2024, 2023 and 2022. 
 
Concentrations 
 
Concentrations of credit risk with respect to trade account receivables are limited due to the large number of 
customers comprising the Company’s customer base. No single customer accounted for 10% or more of total net sales in 
2024, 2023, and 2022. 
 
Product purchases from Ingram Micro, Inc., TD Synnex Corporation, and Dell Inc. accounted for approximately 
25%, 23%, and 11%, respectively, of the Company’s total product purchases in 2024. Product purchases from Ingram 
Micro, Inc., TD Synnex Corporation, and Microsoft Corporation accounted for approximately 21%, 19%, and 11%, 
respectively, of the Company’s total product purchases in 2023. Product purchases from Ingram Micro, Inc., TD Synnex 
Corporation, and Dell Inc. accounted for approximately 23%, 22%, and 15%, respectively, of the Company’s total 
product purchases in 2022. No other singular vendor supplied more than 10% of the Company’s total product purchases 
in 2024, 2023, and 2022, as applicable. The Company believes that, while it may experience some short-term disruption 
if products from Ingram Micro, Inc., TD Synnex Corporation, Dell Inc., Microsoft Corporation, or any of these vendors 
become unavailable to it, alternative sources are available. 
 
Products manufactured by Microsoft Corporation, HP Inc., and Dell Inc. represented approximately 15%, 12%, and 
12%, respectively, of our total product purchases in 2024. Products manufactured by Microsoft Corporation, HP Inc., 
and Dell Inc. represented approximately 15%, 13%, and 11%, respectively, of our total product purchases in 2023. 
Products manufactured by HP Inc., Dell Inc., Microsoft Corporation, and Lenovo represented approximately 14%, 13%, 
12%, and 11% of our total product purchases in 2022. No other singular product manufacturer produced more than 10% 
of our total product purchases in 2024, 2023, and 2022, as applicable. In the event the Company experiences either a 
short-term or permanent disruption of supply of Microsoft Corporation, HP Inc., or Dell Inc. products, such disruption 
would likely have a material adverse effect on the Company’s results of operations and cash flows. 
 
 
 

F-13 
Restructuring and Other charges 
 
The restructuring and other charges recorded for the years ended December 31, 2024 and 2023 were primarily 
related to an involuntary reduction in our headquarter workforce and included cash severance and other related 
termination benefits. These costs will be paid within a year of termination and any unpaid balances are included in 
accrued expenses and other liabilities in the consolidated balance sheets as of December 31, 2024. 
 
Costs incurred for restructuring and other chargers were as follows (in thousands): 
 
 
 
Year Ended December 31,  
 
 
2024 
     
2023 
     
2022 
Employee separations 
$ 
 415 
$  2,416 
$ 
 — 
Other charges 
 
 — 
 
 271 
 
 — 
Total restructuring and other charges 
$ 
 415 
$  2,687 
$ 
 — 
 
Earnings Per Share 
 
Basic earnings per common share is computed using the weighted average number of shares outstanding. Diluted 
earnings per share is computed using the weighted average number of shares outstanding adjusted for the incremental 
shares attributable to nonvested stock units and stock options outstanding, if dilutive. 
 
The following table sets forth the computation of basic and diluted earnings per share (in thousands, except per 
share data): 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
   
   
 
 
  
2024 
     
2023 
     
2022 
  
Numerator: 
 
Net income 
 $  87,095 
$  83,271 
$  89,219 
Denominator: 
 
Denominator for basic earnings per share 
   26,322 
  26,287 
  26,279 
Dilutive effect of employee stock awards  
  
 186 
 
 142 
 
 164 
Denominator for diluted earnings per share 
   26,508 
  26,429 
  26,443 
Earnings per share: 
 
Basic 
 $ 
 3.31 
$ 
 3.17 
$ 
 3.40 
Diluted 
 $ 
 3.29 
$ 
 3.15 
$ 
 3.37 
 
For the years ended December 31, 2024, 2023, and 2022, the Company did not exclude any outstanding nonvested 
stock units or stock options from the computation of diluted earnings per share because including them would have had 
an anti-dilutive effect. 
 
Recently Adopted and Recently Issued Financial Accounting Standards 
 
In November 2023, the Financial Accounting Standards Board, or FASB, issued Accounting Standards Update, or 
ASU, 2023-07, Segment Reporting (Topic 280): Improvements to Reportable Segment Disclosures. This guidance is 
intended to improve segment reporting disclosures on both an interim and annual basis, primarily through enhanced 
disclosures about significant segment expenses. This ASU is effective for the Company’s annual reporting periods 
beginning January 1, 2024, and for interim reporting periods beginning January 1, 2025, with early adoption permitted. 
The Company adopted this standard for the fiscal year ended December 31, 2024. See Note 15, “Segment and Related 
Disclosures” to the Consolidated Financial Statements for more information on the effect of this ASU adoption. 
 
In December 2023, the FASB issued ASU 2023-09, Income Taxes (Topic 740): Improvements to Income Tax 
Disclosures. This guidance is intended to improve the transparency of income tax disclosures through, among other 
things, enhancement of the disclosure requirements within the rate reconciliation, as well as increased income tax 
disaggregation disclosures. This ASU is effective for the Company’s annual reporting periods beginning January 1, 

F-14 
2025, with early adoption permitted. The Company is currently evaluating the impact of the adoption of this standard on 
its consolidated financial statement disclosures.  
 
In November 2024, the FASB issued ASU 2024-03, Income Statement – Reporting Comprehensive Income – 
Expense Disaggregation Disclosures (Subtopic 220-40): Disaggregation of Income Statement Expenses. This guidance 
is intended to provide more detailed disclosure about certain costs and expenses presented in the income statement, 
including inventory purchases, employee compensation, selling expenses, and depreciation expense. This ASU is 
effective for the Company’s annual reporting periods beginning January 1, 2027, and for interim reporting periods 
beginning January 1, 2028, with early adoption permitted. The Company is currently evaluating the impact of the 
adoption of this standard on its consolidated financial statements. 
 
2.   REVENUE 
 
Nature of Products and Services 
 
IT products typically represent a distinct performance obligation, and revenue is recognized at the point in time 
when control is transferred to the customer which is generally upon delivery to the customer. The Company recognizes 
revenue as the principal in the transaction with the customer (i.e., on a gross basis), as it controls the product prior to 
delivery to the customer and derives the economic benefits from the sales transaction given the Company’s control over 
customer pricing. 
 
The Company does not recognize revenue for goods that remain in its physical possession before the customer has 
the ability to direct the use of, and obtain substantially all of the remaining benefits from the products, the goods are 
ready for physical transfer to and identified as belonging to the customer, and when the Company has no ability to use 
the product or to direct it to another customer. 
 
Licenses for on-premise software provide the customer with a right to take possession of the software. Customers 
may purchase perpetual licenses or enter into subscriptions to the licensed software. The Company is the principal in 
these transactions and recognizes revenue for the on-premise license at the point in time when the software is made 
available to the customer and the commencement of the term of the software license or when the renewal term begins, as 
applicable. 
 
For certain on-premise licenses for security software, the customer derives substantially all of the benefit from these 
arrangements through the third-party delivered software maintenance, which provides software updates and other 
support services. The Company does not have control over the delivery of these performance obligations, and 
accordingly the Company is the agent in these transactions. The Company recognizes revenue for security software net 
of the related costs of sales at the point in time when its vendor and customer accept the terms and conditions in the sales 
arrangement. Cloud products allow customers to use hosted software over the contractual period without taking 
possession of the software and are provided on a subscription basis. The Company does not exercise control over these 
products or services and therefore is an agent in these transactions. The Company recognizes revenue for cloud products 
net of the related costs of sales at the point in time when its vendor and customer accept the terms and conditions in the 
sales arrangements.  
 
Certain software sales include on-premise licenses that are combined with software maintenance. Software 
maintenance conveys rights to updates, bug fixes and help desk support, and other support services transferred over the 
underlying contract period. On-premise licenses are considered distinct performance obligations when sold with the 
software maintenance, as the Company sells these items separately. The Company recognizes revenue related to the 
software maintenance as the agent in these transactions because it does not have control over the on-going software 
maintenance service. Revenue allocated to software maintenance is recognized at the point in time when the Company’s 
vendor and customer accept the terms and conditions in the sales arrangements.  
 
Certain of the Company’s larger customers are offered the opportunity by vendors to purchase software licenses and 
maintenance under enterprise agreements, or EAs. Under EAs, customers are considered to be compliant with applicable 
license requirements for the ensuing year, regardless of changes to their employee base. Customers are charged an 

F-15 
annual true-up fee for changes in the number of users over the year. With most EAs, the Company’s vendors will 
transfer the license and bill the customer directly, paying resellers, such as the Company, an agency fee or commission 
on these sales. The Company records these agency fees as a component of net sales as earned and there is no 
corresponding cost of sales amount. In certain instances, the Company invoices the customer directly under an EA and 
accounts for the individual items sold based on the nature of each item. The Company’s vendors typically dictate how 
the EA will be sold to the customer.  
 
The Company also offers extended service plans, or ESPs, on IT products, both as part of the initial arrangement 
and separately from the IT products. The Company recognizes revenue related to ESPs as the agent in the transaction 
because it does not have control over the on-going ESPs service and does not provide any service after the sale. Revenue 
allocated to ESPs is recognized at the point in time when the Company’s vendor and customer accept the terms and 
conditions in the sales arrangement.  
 
The Company uses its own engineering personnel to assist in projects involving the design and installation of 
systems and networks, and also engages third-party service providers to perform warranty maintenance, 
implementations, asset disposal, and other services. Service revenue is recognized in general over time as the Company 
performs the underlying services and satisfies its performance obligations. The Company evaluates such engagements to 
determine whether it is the principal or the agent in each transaction. For those transactions in which the Company does 
not control the service, the Company acts as an agent and recognizes the transaction revenue on a net basis at a point in 
time when the vendor and customer accept the terms and conditions in the sales arrangement. 
 
All amounts billed to a customer in a sales transaction related to shipping and handling, if any, represent revenues 
earned for the goods provided, and these amounts have been included in net sales. Costs related to shipping and handling 
billing are classified as cost of sales. Sales are reported net of sales, use, or other transaction taxes that are collected from 
customers and remitted to taxing authorities. 
 
Significant Judgments 
 
The Company’s contracts with customers often include promises to transfer multiple products or services to a 
customer. Determining whether the Company is the agent or the principal and whether products and services are 
considered distinct performance obligations that should be accounted for separately versus together may require 
significant judgment. 
 
The Company estimates the standalone selling price, or SSP, for each distinct performance obligation when a single 
arrangement contains multiple performance obligations and the fulfillment occurs at different points in time. The 
Company maximizes the use of observable inputs in the determination of the estimate for SSP for the items that it does 
not sell separately, including on-premise licenses sold with software maintenance, and IT products sold with ESPs. In 
instances where SSP is not directly observable, such as when the Company does not sell the product or service 
separately, the Company determines the SSP using information that may include market conditions and other observable 
inputs. 
 
The Company provides its customers with a limited thirty-day right of return, which is generally limited to defective 
merchandise, and gives rise to variable consideration. Revenue is recognized based on the most likely amount to which it 
is expected to be entitled. The estimated variable consideration is included in the transaction price to the extent it is 
probable that a significant reversal of cumulative revenue recognized will not occur once the uncertainty is resolved. The 
Company makes estimates of product returns based on significant historical experience. The Company records its sales 
return reserve as a reduction of revenues and either as reduction of accounts receivable or, for customers who have 
already paid, as accrued expenses and as a reduction of cost of sales and an associated right of return asset. 
 
Description of Revenue 
 
The Company disaggregates revenue from its arrangements with customers by type of products and services, as it 
believes this method best depicts how the nature, amount, timing, and uncertainty of revenue and cash flows are affected 
by economic factors.  
 

F-16 
The following tables represent a disaggregation of revenue from arrangements with customers for the years ended 
December 31, 2024, 2023, and 2022, along with the segment for each category (in thousands). 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the Year Ended December 31, 2024 
 
    
Enterprise 
Solutions 
    
Business 
Solutions 
    
Public Sector
Solutions      
Total 
Notebooks/Mobility 
 $  368,678  $  373,364  $  251,949  $  993,991 
Desktops 
  
 176,027   
 73,540   
 48,690   
 298,257 
Software 
  
 105,120   
 136,462   
 43,862   
 285,444 
Servers/Storage 
  
 54,230   
 110,338   
 40,519   
 205,087 
Net/Com Products 
   
 89,008    
 81,108   
 40,472     210,588 
Displays and Sound 
  
 132,112   
 83,283   
 57,430   
 272,825 
Accessories 
    158,562     114,266   
 49,923     322,751 
Other Hardware/Services 
   
 97,411    
 76,778   
 38,986     213,175 
Total net sales 
 $ 1,181,148  $ 1,049,139  $  571,831  $ 2,802,118 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
For the Year Ended December 31, 2023 
 
    
Enterprise 
Solutions 
    
Business 
Solutions 
    
Public Sector
Solutions      
Total 
Notebooks/Mobility 
 $  391,667  $  352,116  $  207,887  $  951,670 
Desktops 
  
 137,679   
 73,302   
 55,946   
 266,927 
Software 
  
 124,478   
 157,715   
 47,321   
 329,514 
Servers/Storage 
  
 65,034    
 90,697   
 45,564   
 201,295 
Net/Com Products 
    112,069     121,717   
 62,488     296,274 
Displays and Sound 
  
 106,419   
 92,219   
 60,244   
 258,882 
Accessories 
    155,498   
 111,542   
 49,992     317,032 
Other Hardware/Services 
    108,287    
 76,291   
 44,472     229,050 
Total net sales 
 $ 1,201,131  $ 1,075,599  $  573,914  $ 2,850,644 
 
   
   
   
   
 
 
For the Year Ended December 31, 2022 
 
    
Enterprise 
Solutions 
    
Business 
Solutions 
    
Public Sector
Solutions      
Total 
Notebooks/Mobility 
 $  462,152  $  473,375  $  221,363  $ 1,156,890 
Desktops 
  
 165,509   
 88,127   
 56,804   
 310,440 
Software 
  
 108,243   
 147,792   
 36,071   
 292,106 
Servers/Storage 
  
 64,622     103,711   
 44,588   
 212,921 
Net/Com Products 
   
 85,611    
 98,672   
 32,548     216,831 
Displays and Sound 
  
 132,269   
 118,753   
 67,860   
 318,882 
Accessories 
    202,452   
 133,017   
 58,413     393,882 
Other Hardware/Services 
    103,504    
 81,863   
 37,677     223,044 
Total net sales 
 $ 1,324,362  $ 1,245,310  $  555,324  $ 3,124,996 
 
Contract Balances  
 
The following table provides information about contract liabilities from arrangements with customers as of 
December 31, 2024 and December 31, 2023 (in thousands): 
 
 
 
 
 
 
 
 
 
     December 31, 2024      December 31, 2023 
Contract liabilities, which are included in "Accrued expenses and other liabilities"  $ 
 10,290  $ 
 4,206 
 
 

F-17 
Changes in the contract liability balances during the years ended December 31, 2024 and 2023 are as follows (in 
thousands): 
 
 
 
 
 
 
     
2024 
Balance at December 31, 2023 
 
$ 
 4,206 
Cash received in advance and not recognized as revenue 
 
  
 28,014 
Amounts recognized as revenue as performance obligations satisfied 
 
  
 (21,930)
Balance at December 31, 2024 
 
$ 
 10,290 
 
 
  
 
 
2023 
Balance at December 31, 2022 
 
$ 
 4,266 
Cash received in advance and not recognized as revenue 
 
  
 21,173 
Amounts recognized as revenue as performance obligations satisfied 
 
  
 (21,233)
Balance at December 31, 2023 
 
$ 
 4,206 
 
 
 
k 
3.   FAIR VALUE MEASUREMENTS 
 
Cash equivalents and short-term investments consist of the following (in thousands): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2024 
 
     
Amortized 
Cost 
     
Unrealized 
Gains 
     
Unrealized 
Losses 
     Fair Value 
Cash equivalents: 
  
  
  
  
Money market funds 
 $ 161,094  $ 
 —  $ 
 —  $ 161,094 
Short-term investments: 
  
  
  
  
U.S. Government treasury securities 
   264,074   
 309   
 (88)   264,295 
Total 
 $ 425,168  $ 
 309  $ 
 (88) $ 425,389 
 
   
   
   
   
 
 
December 31, 2023 
 
     
Amortized 
Cost 
     
Unrealized 
Gains 
     
Unrealized 
Losses 
     Fair Value 
Cash equivalents: 
  
  
  
  
Money market funds 
 $ 129,123  $ 
 —  $ 
 —  $ 129,123 
Short-term investments: 
  
  
  
  
U.S. Government treasury securities 
   152,129   
 103   
 —    152,232 
Total 
 $ 281,252  $ 
 103  $ 
 —  $ 281,355 
 
Investments with maturities of 90 days or less from the date of purchase are classified as cash equivalents; 
investments with maturities of greater than 90 days from the date of purchase but less than one year are generally 
classified as short-term investments; and investments with maturities of one year or greater from the date of purchase are 
generally classified as long-term investments. All short-term investments had stated maturity dates of less than one year. 
The Company has recorded the securities at fair value in its consolidated balance sheets and unrealized gains and losses 
are reported as a component of accumulated other comprehensive income. The amount of realized gains and losses 
reclassified into earnings and the related adjustments to deferred taxes are based on the specific identification of the 
securities sold or securities that reached maturity date. 
 
Fair Value 
 
The Company measures certain financial assets at fair value. Fair value is determined based upon the exit price that 
would be received to sell an asset in an orderly transaction between market participants, as determined by either the 

F-18 
principal market or the most advantageous market. Inputs used in the valuation techniques are classified based on a 
three-level hierarchy, as follows: 
 
• 
Level 1 inputs: Quoted prices for identical assets or liabilities in active markets; 
 
• 
Level 2 inputs: Observable inputs other than those described as Level 1; and 
 
• 
Level 3 inputs: Unobservable inputs that are supportable by little or no market activities and are based on 
significant assumptions and estimates. 
 
As of December 31, 2024 and 2023, the fair value of the Company’s cash equivalents and short-term investments 
were all measured using level 1 inputs. 
 
4.   GOODWILL AND OTHER INTANGIBLE ASSETS 
 
Goodwill 
 
Goodwill is held by the Company’s Enterprise Solutions and Business Solutions segments. Goodwill and intangible 
assets with indefinite lives are subject to an annual impairment test as of November 30 and tested more frequently if 
events or circumstances occur that would indicate a potential decline in fair value.  
In 2024 and 2023, the Company performed a qualitative “step 0” analysis. Accounting Standards Codification 
350—Intangible – Goodwill and Other states that an entity may assess qualitative factors to determine whether it is more 
likely than not that the fair value of a reporting unit is less than its carrying amount, including goodwill. This analysis 
allows the Company to consider qualitative factors that might impact the carrying amount of its goodwill to determine 
whether a more detailed quantitative analysis would be necessary. Factors considered when performing the impairment 
assessment included the Company’s performance relative to historical and projected future operating results, 
macroeconomic conditions, industry and market trends, cost factors that may have a negative impact on earnings and 
cash flows, changes in the Company’s stock price and market capitalization, and other relevant entity-specific events.  
Based on the above qualitative analysis, the Company determined goodwill was not impaired as of December 31, 
2024 and 2023. 
The carrying amount of goodwill for the periods presented is detailed below (in thousands): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Balance at December 31, 2024 
     
Enterprise 
Solutions 
     
Business 
Solutions 
     
Public Sector 
Solutions 
     
Total 
  
Goodwill, gross 
$  66,236 
$ 
 8,539 
$ 
 7,634 
$  82,409 
Accumulated impairment losses 
 
ņ 
 
 (1,173)
 
 (7,634)
 
 (8,807)
Net balance 
$  66,236 
$ 
 7,366 
$ 
 — 
$  73,602 
 
 
 
 
 
Balance at December 31, 2023 
     
Enterprise 
Solutions 
     
Business 
Solutions 
     
Public Sector 
Solutions 
     
Total 
  
Goodwill, gross 
$  66,236 
$ 
 8,539 
$ 
 7,634 
$  82,409 
Accumulated impairment losses 
 
ņ 
 
 (1,173)
 
 (7,634)
 
 (8,807)
Net balance 
$  66,236 
$ 
 7,366 
$ 
 — 
$  73,602 
 
Intangible Assets 
 
At December 31, 2024 and 2023, the Company’s intangible assets included a domain name for $450, which has an 
indefinite life and is not subject to amortization. In addition, in 2016 the Company acquired customer relationships from 
its Softmart and GlobalServe acquisitions, which are amortized on a straight-line basis over their estimated useful lives 
of 10 years. The Company’s remaining intangible assets are amortized in proportion to the estimates of the future cash 

F-19 
flows underlying the valuation of the assets. Intangible assets and related accumulated amortization are detailed below 
(in thousands): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
December 31, 2024 
 
December 31, 2023 
 
 
     Estimated     
Gross 
     Accumulated    
Net 
     
Gross 
    Accumulated    
Net 
 
 
 Useful Lives  
Amount 
 Amortization  Amount  
Amount 
 Amortization  Amount  
Customer list 
 
8 
$  3,400 
 $ 
 3,400 
$ 
 — 
 $  3,400 
$ 
 3,400 
$
 — 
Tradename 
 
5 
  1,190 
  
 1,190 
 
 — 
   1,190 
 
 1,190 
 — 
Customer relationships 
 
10 
  12,200 
   10,441 
 1,759 
   12,200 
 
 9,222 
 2,978 
Total intangible assets 
 
 
$ 16,790 
 $  15,031 
$ 1,759 
 $ 16,790 
$  13,812 
$ 2,978 
 
In 2024, 2023, and 2022, the Company recorded amortization expense of $1,219, $1,220, and $1,220, respectively. 
The estimated amortization expense relating to intangible assets in each of the five succeeding years and thereafter is as 
follows (in thousands): 
 
 
 
 
 
 
For the Years Ended December 31,  
      
 
  
2025 
 $  1,220  
2026 
  
 539  
2027 
  
 —  
2028 
 
 —  
2029 and thereafter 
  
 —  
 
 $  1,759  
. 
 
 
5.   ACCOUNTS RECEIVABLE 
 
Accounts receivable consisted of the following (in thousands): 
 
 
 
 
 
 
 
 
 
 
December 31,  
  
 
     
2024 
     
2023 
  
Trade 
 $  557,856 
$  556,542 
Vendor consideration, returns and other 
 
  60,615 
  57,110 
Due from employees 
 
 
 79 
 
 91 
Total gross accounts receivable 
 
  618,550 
  613,743 
Allowances for: 
 
Sales returns 
 
 
 (3,843)
 
 (3,121)
Credit losses 
 
 
 (3,274)
 
 (3,788)
Accounts receivable, net 
 $  611,433 
$  606,834 
 
 
 
6.   PROPERTY AND EQUIPMENT 
 
Property and equipment consisted of the following (in thousands): 
 
 
 
 
 
 
 
 
 
 
December 31,  
 
 
     
2024 
    
2023 
 
Computer software, including licenses and internally-developed software 
 $  98,625 
$  93,373 
Furniture and equipment 
 
  32,400 
  36,916 
Leasehold improvements 
 
 
 8,427 
 
 8,463 
Total 
 
  139,452 
  138,752 
Accumulated depreciation and amortization 
 
  (86,932)
  (82,094)
Property and equipment, net 
 $  52,520 
$  56,658 
 
The Company recorded depreciation and amortization expense for property and equipment of $11,765, $11,434, and 
$10,758 in 2024, 2023, and 2022, respectively. 

F-20 
7.   LEASES 
 
The Company leases certain facilities from a related party, which is affiliated with the Company through common 
ownership.  
 
As of December 31, 2024, the Company had no leases that were classified as financing leases and there were no 
additional significant operating or financing leases that have not yet commenced. Refer to the following table for 
quantitative information related to the Company’s leases for the year ended December 31, 2024 and 2023 (dollars in 
thousands): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
Year Ended December 31, 2024 
  
 
  Related Parties 
 
Others 
 
Total 
  
Lease Cost 
   
  
  
  
  
   
Capitalized operating lease cost 
 $ 
 — 
$ 
 1,941 
$ 
 1,941  
Short-term lease cost 
   
 1,830 
  
 569 
  
 2,399  
Total lease cost 
 $ 
 1,830 
$ 
 2,510 
$ 
 4,340  
 
  
 
 
 
Other Information 
   
  
  
  
  
   
Cash paid for amounts included in the measurement of lease liabilities 
and capitalized operating leases: 
   
  
  
 
Operating cash flows 
 $ 
 — 
$ 
 2,078 
$ 
 2,078  
 
  
 
 
 
 
 
 
 
 
Weighted-average remaining lease term (in years): 
   
  
  
  
  
   
Capitalized operating leases 
 
 — 
 2.01 
 2.01  
 
  
 
 
 
 
 
 
 
 
Weighted-average discount rate: 
  
 
 
 
 
 
 
 
 
Capitalized operating leases 
  
0.00%  
 
4.31%  
 
4.31%  
 
  
 
 
 
 
 
 
 
 
 
  
Year Ended December 31, 2023 
 
 
  Related Parties 
 
Others 
 
Total 
 
Lease Cost 
   
  
  
  
  
   
Capitalized operating lease cost 
 $ 
 1,149 
$ 
 2,235 
$ 
 3,384  
Short-term lease cost 
   
 532 
  
 459 
  
 991  
Total lease cost 
 $ 
 1,681 
$ 
 2,694 
$ 
 4,375  
 
  
 
 
 
Other Information 
   
  
  
  
  
   
Cash paid for amounts included in the measurement of lease liabilities 
and capitalized operating leases: 
   
  
  
 
Operating cash flows 
 $ 
 1,149 
$ 
 2,266 
$ 
 3,415  
 
  
 
 
 
 
 
 
 
 
Weighted-average remaining lease term (in years): 
   
  
  
  
  
   
Capitalized operating leases 
 
 — 
 2.92 
 2.92  
 
  
 
 
 
 
 
 
 
 
Weighted-average discount rate: 
  
 
 
 
 
 
 
 
 
Capitalized operating leases 
  
3.92%  
 
4.08%  
 
4.04%  
 

F-21 
As of December 31, 2024, future lease payments over the remaining term of capitalized operating leases were as 
follows (in thousands): 
 
 
 
 
 
 
For the Years Ended December 31,  
      
 
  
2025 
 $ 
 2,054  
2026 
 
 
 1,074  
2027 
 
 
 237  
2028 
 
 
 142  
2029 
 
 —  
Thereafter 
 
 —  
 
 $ 
 3,507  
 
 
  
 
Imputed interest 
 
 
 (150) 
Lease liability balance at December 31, 2024 
 
$ 
 3,357  
 
As of December 31, 2024, the ROU asset had a balance of $3,077. The long-term lease liability was $1,552 and the 
short-term lease liability, which is included in accrued expenses and other liabilities in the consolidated balance sheets, 
was $1,805.  
 
As of December 31, 2023, the ROU asset had a balance of $4,340. The long-term lease liability was $3,181 and the 
short-term lease liability, which is included in accrued expenses and other liabilities in the consolidated balance sheets, 
was $1,733. 
 
8.   ACCRUED EXPENSES AND OTHER LIABILITIES 
 
Accrued expenses and other liabilities consisted of the following (in thousands): 
 
 
 
 
 
 
 
 
 
 
December 31,  
 
     
2024 
    
2023 
Customer and vendor deposits 
 $
 26,486  $  24,414 
Sales tax 
  
 7,753   
 6,144 
Short term lease liability 
  
 1,805 
 
 1,733 
Other 
  
 11,589 
   11,552 
Accrued expenses and other liabilities 
 $
 47,633 
$  43,843 
 
 
9.   BANK BORROWINGS 
 
The Company has a $50,000 credit facility collateralized by its account receivables that expires March 31, 2025. 
This facility can be increased, at the Company’s option, to $80,000 for permitted acquisitions or other uses authorized by 
the lender on substantially the same terms. Amounts outstanding under this facility bear interest at the greatest of (i) the 
prime rate (7.50% at December 31, 2024), (ii) the federal funds effective rate plus 0.50% per annum, and (iii) the daily 
Secured Overnight Financing Rate, or SOFR, plus 1.00% per annum, provided that the rate shall at no time be less than 
1.00% per annum. The credit facility includes various customary financial ratios and operating covenants, including 
minimum net worth and maximum funded debt ratio requirements, and default acceleration provisions. The credit 
facility does not include restrictions on future dividend payments. Funded debt ratio is the ratio of average outstanding 
advances under the credit facility to Adjusted Earnings Before Interest Expense, Taxes, Depreciation, Amortization, and 
Special Charges, or Adjusted EBITDA. The maximum allowable funded debt ratio under the agreement is 2.0 to 1.0. 
Decreases in the Company’s consolidated twelve months Adjusted EBITDA could limit its potential borrowing capacity 
under the credit facility. As of December 31, 2024, the Company was in compliance with the covenants of the credit 
facility. 
 
Cash receipts are automatically applied against any outstanding borrowings. During the years ended December 31, 
2024 and 2023, the Company borrowed incremental amounts that were each repaid in full. These borrowings for the 
years ended December 31, 2024 and 2023 totaled $26,051 and $88,198, respectively; however, at no time were the 

F-22 
outstanding borrowings greater than the $50,000 limit under the credit facility. The Company had no outstanding 
borrowings under the credit facility as of December 31, 2024 or 2023, and accordingly, the entire $50,000 credit facility 
was available for borrowings on each such date. 
 
10.   STOCKHOLDERS’ EQUITY AND SHARE-BASED COMPENSATION 
 
Preferred Stock 
 
The Company’s Amended and Restated Certificate of Incorporation (the “Restated Certificate”) authorizes the 
issuance of up to 10,000 shares of preferred stock, $0.01 par value per share (the “Preferred Stock”). Under the terms of 
the Restated Certificate, the Board is authorized, subject to any limitations prescribed by law, without stockholder 
approval, to issue by a unanimous vote such shares of Preferred Stock in one or more series. Each such series of 
Preferred Stock shall have such rights, preferences, privileges, and restrictions, including voting rights, dividend rights, 
redemption privileges, and liquidation preferences, as shall be determined by the Board. There were no preferred shares 
outstanding as of December 31, 2024 or 2023. 
 
Share Repurchase Authorization 
 
As of December 31, 2017, there was $30,000 authorized for share repurchase. In 2018, the Company’s Board 
approved a share repurchase program authorizing up to $25,000 in additional share repurchases. In November 2022, the 
Company’s Board approved a $25,000 increase to the Company’s existing share repurchase authorization. In May 2024, 
the Company’s Board approved a $40,000 increase to the Company’s existing share repurchase authorization, bringing 
the aggregate size of the share repurchase program to $120,000 as of December 31, 2024. There is no fixed termination 
date for this repurchase program. Purchases may be made in open-market transactions, block transactions on or off an 
exchange, or in privately negotiated transactions. The timing and amount of any share repurchases will be based on 
market conditions and other factors. 
 
The Company repurchased 188 and 129 shares for $12,597 and $5,446 during the years ended December 31, 2024 
and 2023, respectively, under the Board-authorized repurchase program. Such cost reflects the applicable one percent 
excise tax imposed by the Inflation Reduction Act of 2022 on the net value of certain stock repurchases made after 
December 31, 2022. There were no share repurchases during the year ended December 31, 2022. As of December 31, 
2024, the Company has repurchased an aggregate of 2,916 shares for $60,315 under the Board-authorized repurchase 
program, and the maximum approximate dollar value of shares that may yet be purchased under the Company’s existing 
Board-authorized program is $59,685. 
 
Dividend Payments 
 
The following tables summarize the Company’s quarterly cash dividends declared during the years ended December 
31, 2024 and 2023 (in thousands, except per share data): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2024 
Dividend per Share 
     
Declaration Date 
     
Record Date 
     
Payment Date 
     
Total Dividend 
$ 
 0.10  
February 12, 2024  
February 27, 2024  
March 15, 2024 
 
$ 
 2,636 
$ 
 0.10  
April 30, 2024 
 
May 14, 2024 
 
May 29, 2024 
 
$ 
 2,635 
$ 
 0.10  
July 30, 2024 
 
August 13, 2024  
August 30, 2024  
$ 
 2,629 
$ 
 0.10  
October 29, 2024  
November 12, 2024  
November 29, 2024  
$ 
 2,627 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2023 
Dividend per Share 
     
Declaration Date 
     
Record Date 
     
Payment Date 
     
Total Dividend 
$ 
 0.08  
February 9, 2023  
February 21, 2023  
March 10, 2023 
 
$ 
 2,107 
$ 
 0.08  
May 4, 2023 
 
May 16, 2023 
 
June 2, 2023 
 
$ 
 2,099 
$ 
 0.08  
August 2, 2023 
 
August 15, 2023  
September 1, 2023  
$ 
 2,101 
$ 
 0.08  
October 31, 2023  
November 14, 2023  
December 1, 2023  
$ 
 2,103 
 

F-23 
For the year ended December 31, 2022, the Company declared a special cash dividend of $0.34 per share. The total 
cash payment of $8,948 was made on December 23, 2022 to stockholders of record at the close of business on 
December 5, 2022. 
 
Declaration of any future cash dividends will depend upon the Company’s financial position, strategic plans, and 
general business conditions. 
 
Equity Compensation Plan Descriptions  
 
In 2007, the Board adopted and the Company’s stockholders approved the 2007 Stock Incentive Plan. In 2010, the 
Board adopted and the stockholders approved the Amended and Restated 2007 Stock Incentive Plan (the “2007 Plan”), 
which, among other things, extended the term of the 2007 Plan to 2020. In May 2019, the Company’s stockholders 
approved an amendment to the 2007 Plan, which authorized the issuance of up to 1,900 shares of common stock. Under 
the terms of the 2007 Plan, the Company is authorized, for a ten-year period, to grant options, stock appreciation rights, 
nonvested stock, nonvested stock units, and other stock-based awards to employees, officers, directors, and consultants. 
 
In 2020, the Board adopted and the Company’s stockholders approved the 2020 Stock Incentive Plan (the “2020 
Plan”), which replaces the Amended and Restated 2007 Stock Incentive Plan. In May 2023, the Company’s stockholders 
approved an amendment to the 2020 Plan, which authorized the issuance of 1,253 shares of common stock. As of 
December 31, 2024, there were 119 shares eligible for future grants under the 2020 Plan.  
1997 Employee Stock Purchase Plan 
 
In November 1997, the Board adopted and the Company’s stockholders approved the 1997 Employee Stock 
Purchase Plan (the “Employee Stock Purchase Plan”). The Employee Stock Purchase Plan authorizes the issuance of 
common stock to participating employees. Under the Employee Stock Purchase Plan, as amended, employees are 
eligible to purchase Company stock at 95% of the purchase price as of the last business day of each six-month offering 
period. In May 2022, the Board adopted and the Company’s stockholders approved an amendment to the Employee 
Stock Purchase Plan, which reserved an aggregate of 1,303 shares of common stock for issuance under the Employee 
Stock Purchase Plan, of which 1,239 shares have been purchased as of December 31, 2024.  
Accounting for Share-Based Compensation 
 
The Company measures the grant date fair value of equity awards given to employees and recognizes that cost, 
adjusted for forfeitures, over the period that services are performed. The Company values grants with multiple vesting 
periods as a single award, estimates expected forfeitures based upon historical patterns of employee turnover, and 
records share-based compensation as a component of SG&A expenses.  
 
The following table summarizes the share-based compensation expenses included in the consolidated statements of 
income (in thousands): 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
2024 
    
2023 
    
2022 
 
Pre-tax expense for nonvested units 
 $  8,475 
$  7,022 
$  5,675 
Tax benefit 
   (2,192)   (1,853)   (1,512) 
Net effect on net income 
 $  6,283 
$  5,169 
$  4,163 
 
In 2024, 2023, and 2022, the Company issued nonvested stock units that settle in stock and vest over periods of up 
to four years. Recipients of nonvested stock units do not possess stockholder rights. The fair value of nonvested stock 

F-24 
units is based on the end of day market value of the Company’s common stock on the grant date. The following table 
summarizes the Company’s nonvested stock unit activity in 2024 (shares in thousands): 
 
 
     
 
     Weighted-Average   
 
 
 
 
Grant Date 
  
 
 
Shares 
Fair Value 
  
Nonvested at January 1, 2024 
  
 450 
$ 
 47.09 
Granted 
 
 183 
 
 67.83 
Vested 
  
 (159)
 
 45.75 
Canceled 
 
 (19)
 57.71 
Nonvested at December 31, 2024 
  
 455 
 
 55.44 
 
The weighted-average grant-date fair value of nonvested stock units granted in 2024, 2023 and 2022 was $67.83, 
$62.50, and $53.50, respectively. The total fair value of nonvested stock units that vested in 2024, 2023, and 2022 was 
$11,264, $9,700, and $7,202, respectively. Unearned compensation cost related to the nonvested portion of outstanding 
nonvested stock units was $22,404 as of December 31, 2024, and is expected to be recognized over a weighted-average 
period of approximately 2.9 years. The aggregate intrinsic value of the nonvested stock units at December 31, 2024, 
which is calculated based on the positive difference between the fair value of the Company’s stock on December 31, 
2024 and the grant price of the underlying awards, was $31,493. 
 
11.   ACCUMULATED OTHER COMPREHENSIVE INCOME 
 
Accumulated other comprehensive income, which is included as a component of stockholders’ equity, is comprised 
of unrealized gains on short-term investments, net of tax. The changes in accumulated other comprehensive income were 
as follows provision for income taxes consisted of the following (in thousands): 
 
 
 
 
 
 
 
Year Ended 
 
 
December 31, 2024 
Balance - December 31, 2023 
 $ 
 81 
Other comprehensive income before reclassifications, net of tax 
  
 174 
Less amounts reclassified from accumulated other comprehensive income, net of tax 
 
 
 81 
Net other comprehensive income 
 
 93 
Balance - December 31, 2024 
$ 
 174 
 
   
 
 
Year Ended 
 
 
December 31, 2023 
Balance - December 31, 2022 
 $ 
 — 
Other comprehensive income before reclassifications, net of tax 
  
 81 
Less amounts reclassified from accumulated other comprehensive income, net of tax 
 
 
 — 
Net other comprehensive income 
 
 81 
Balance - December 31, 2023 
$ 
 81 
 
 

F-25 
12.   INCOME TAXES 
 
The provision for income taxes consisted of the following (in thousands):  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Years Ended December 31,  
 
 
    
2024 
     
2023 
    
2022 
 
Current: 
   
   
   
 
Federal 
 $ 23,642 
 $ 24,648 
$ 25,483  
State 
   7,528 
   7,343 
   8,200  
Total current 
   31,170 
   31,991 
  33,683  
Deferred: 
 
 
 
 
Federal 
  
 (690)    (1,845)
   (743) 
State 
  
 (88)   
 (303)
   (524) 
Total deferred 
  
 (778)    (2,148)
   (1,267) 
Provision for income taxes 
 $ 30,392 
 $ 29,843 
$ 32,416  
 
The components of the deferred taxes as of December 31, 2024 and 2023 are as follows (in thousands): 
 
 
 
 
 
 
 
 
 
 
     
2024 
    
2023 
 
Deferred tax assets: 
 
Allowance for credit losses 
 $
 843 
$
 965 
Inventory costs capitalized for tax purposes 
  
 99 
 
 127 
Inventory valuation reserves 
  
 467 
 
 342 
Sales return reserves 
  
 143 
 
 116 
Deductible expenses, primarily employee-benefit related 
  
 35 
 
 6 
Accrued compensation 
  
 1,738 
 
 1,304 
Operating lease liability 
 
 863 
 1,251 
Unclaimed property reserve 
 
 668 
 487 
Other 
  
 1,080 
 
 469 
Capitalized research and development 
 
 2,262 
 1,542 
Stock-based compensation 
  
 352 
 
 1,937 
State tax loss carryforwards 
  
 699 
 
 941 
State tax credit carryforwards 
  
 1,159 
 
 921 
Total gross deferred tax assets 
   10,408 
  10,408 
Less: Valuation allowance 
   (1,502)
  (1,789)
Net deferred tax assets 
  
 8,906 
 
 8,619 
 
 
Deferred tax liabilities: 
 
Goodwill and other intangibles 
   (14,555)
  (14,227)
Property and equipment 
 
 (8,215)
 (8,877)
Right-of-use assets 
 
 (791)
 (1,106)
Prepaid expenses 
 
 (153)
 (253)
Other 
  
 (283)
 
 — 
Total gross deferred tax liabilities 
   (23,997)
  (24,463)
Net deferred tax liability 
 $ (15,091) $ (15,844)
 
 
 
 
Current deferred tax assets 
 $
 — 
$
 — 
Noncurrent deferred tax liability 
   (15,091)
  (15,844)
Net deferred tax liability 
 $ (15,091) $ (15,844)
 
The Company has deferred tax assets from state net operating loss carryforwards aggregating $885 as of December 
31, 2024 representing state tax benefits, net of federal taxes, of approximately $699. These loss carryforwards are subject 

F-26 
to three, five, fifteen, twenty-year, or indefinite carryforward periods, with $1 expiring in 2025, $0 expiring in 2026, $32 
expiring in 2027, $0 expiring in 2028, $2 expiring in 2029, $679 expiring beyond 2029, and $171 with no expiration. 
The Company has provided valuation allowances of $343 and $868 as of December 31, 2024 and 2023, respectively, 
against the state tax loss carryforwards, representing the portion of carryforward losses that the Company believes are 
not likely to be realized. 
 
The Company also has New Hampshire Business Enterprise credits of $1,159. These credits are subject to a ten-year 
carryforward period, with $1,159 expiring beyond 2029. The Company has provided a valuation allowance of $1,159 as 
of December 31, 2024 against the New Hampshire Business Enterprise credit carryforwards. 
 
The net change in the total valuation allowance reflects a $287 decrease and a $725 increase in 2024 and 2023, 
respectively. 
 
A reconciliation of the Company’s 2024, 2023, and 2022 income tax provision to total income taxes at the statutory 
federal tax rate is as follows (in thousands): 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
2024 
    
2023 
     
2022 
 
Federal income taxes, at statutory tax rate  
 $ 24,672 
$ 23,754 
 $ 25,543 
State income taxes, net of federal benefit 
   5,859 
   5,498 
   5,954 
Nondeductible expenses 
  
 732 
  
 589 
  
 928 
Other, net 
  
 (871)
  
 2 
  
 (9)
Income tax provision 
 $ 30,392 
$ 29,843 
 $ 32,416 
 
The Company files one consolidated U.S. Federal income tax return that includes all of its subsidiaries as well as 
several consolidated, combined, and separate Company returns in many U.S. state tax jurisdictions. The tax years 2021-
2023 remain open to examination by the major state taxing jurisdictions in which the Company files. The tax years 
2021-2023 remain open to examination by the Internal Revenue Service. 
 
Previously, the Company recognized interest and penalties related to unrecognized income tax benefits as a 
component of income tax expense, and the corresponding accrual was included as a component of the Company’s 
liability for unrecognized income tax benefits. The Company did not recognize any interest and penalties for the years 
ended December 31, 2024, 2023 or 2022. 
 
13.   EMPLOYEE BENEFIT PLAN 
 
The Company has a contributory profit-sharing and employee savings plan covering all qualified employees. No 
contributions to the profit-sharing element of the plan were made by the Company in 2024, 2023, and 2022. The 
Company made matching contributions to the employee savings element of such plan of $6,765, $6,873, and $6,517 in 
2024, 2023, and 2022, respectively. 
 
14.   COMMITMENTS AND CONTINGENCIES 
 
Contingencies 
 
The Company is subject to various legal proceedings and claims, which have arisen during the ordinary course of 
business. In the opinion of the Company’s management, the outcome of such matters is not expected to have a material 
effect on the Company’s business, financial position, results of operations, or cash flows. 
 
The Company records a liability when it believes that a loss is both probable and reasonably estimable. On a 
quarterly basis, the Company reviews each of these legal proceedings to determine whether it is probable, reasonably 
possible, or remote that a liability has been incurred and, if it is at least reasonably possible, whether a range of loss can 
be reasonably estimated. Significant judgment is required to determine both the likelihood of there being a loss and the 
estimated amount of such loss. Until the final resolution of such matters, there may be an exposure to loss in excess of 

F-27 
the amount recorded, and such amounts could be material. The Company expenses legal fees in the period in which they 
are incurred. 
The Company is subject to audits by states on sales and income taxes, employment matters, and other assessments. 
Additional liabilities for these and other audits could be assessed, and such outcomes could have a material negative 
impact on the Company’s financial position, results of operations, and cash flows. 
15.   SEGMENT AND RELATED DISCLOSURES 
 
The internal reporting structure used by the Company’s chief operating decision maker, or CODM, to assess 
performance and allocate resources determines the basis for the Company’s operating segments. The Company’s 
operations are organized under three reporting segments—the Enterprise Solutions segment, which serves primarily 
medium-to-large corporations; the Business Solutions segment, which serves primarily SMBs; and the Public Sector 
Solutions segment, which serves primarily federal, state, and local government and educational institutions. In addition, 
the Headquarters/Other provides services in areas such as finance, human resources, IT, marketing, and product 
management. Most of the operating costs associated with the Headquarters/Other functions are charged to the operating 
segments based on their estimated usage of the underlying functions. The Company reports these charges to the 
operating segments as “Allocations”. Headquarters/Other amounts that are not allocated to the operating segments are 
shown as reconciling items in the tables below. 
 
The Company’s CODM is its Chief Executive Officer, and he assesses the segments’ performance by using each 
segments’ operating income (which includes certain corporate overhead allocations attributable to each of the segments). 
Net sales presented below exclude inter-segment product revenues. The CODM uses operating income for each segment 
in the annual budget, periodic forecasting, and quarterly results processes. Segment information applicable to the 
Company’s operating segments and the related reconciliations to consolidated amounts for the years ended 
December 31, 2024, 2023, and 2022 are shown below (in thousands): 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2024 
  
 
  
Enterprise 
Solutions 
     
Business 
Solutions 
     
Public Sector
Solutions      
Total 
  
Net sales 
 $ 1,181,148  $ 1,049,139  $  571,831  $ 2,802,118 
Cost of sales 
    1,001,187     796,684     484,453   
Personnel costs 
   
 62,378    
 70,472     36,661   
Marketing 
  
 5,318   
 16,127   
 3,646   
Allocated corporate overhead 
  
 72,601   
 81,918   
 40,959   
Depreciation and amortization 
  
 852   
 620   
 91   
Other segment expenses1 
  
 4,831   
 6,467   
 3,733   
Operating income 
 $
 33,981  $
 76,851  $ 
 2,288  $  113,120 
Unallocated Headquarters/Other expenses 
   
   
   
  
 (16,058)
Interest income, net 
   
   
   
  
 18,725 
Other income 
   
   
   
  
 1,700 
Income before taxes 
   
   
   
 $  117,487 
 
   
   
   
   
 
Segment assets 
 $  737,405 
$  564,110 
$  114,524 
 $ 1,416,039 
Headquarters/Other assets 
   
   
 
   (116,685)
Consolidated assets 
   
   
 
 $ 1,299,354 
 
 
 

F-28 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2023 
 
 
  
Enterprise 
Solutions 
     
Business 
Solutions 
     
Public Sector
Solutions      
Total 
 
Net sales 
 $ 1,201,131  $ 1,075,599  $  573,914  $ 2,850,644 
Cost of sales 
    1,022,273     828,499     488,136   
Personnel costs 
   
 68,112    
 73,103     37,031   
Marketing 
  
 4,683   
 13,755   
 3,486   
Allocated corporate overhead 
  
 59,825   
 77,420   
 38,710   
Depreciation and amortization 
  
 1,452   
 628   
 84   
Other segment expenses1 
  
 5,570   
 6,044   
 4,290   
Operating income 
 $
 39,216  $
 76,150  $ 
 2,177  $  117,543 
Unallocated Headquarters/Other expenses 
   
   
   
  
 (14,390)
Interest income, net 
   
   
   
  
 9,961 
Other income 
   
   
   
  
 — 
Income before taxes 
   
   
   
 $  113,114 
 
   
   
   
   
 
Segment assets 
 $  704,577 
$  502,739 
$  79,384 
 $ 1,286,700 
Headquarters/Other assets 
   
   
 
  
 (98,319)
Consolidated assets 
   
   
 
 $ 1,188,381 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2022 
 
 
  
Enterprise 
Solutions 
     
Business 
Solutions 
     
Public Sector
Solutions      
Total 
 
Net sales 
 $ 1,324,361  $ 1,245,311  $  555,324  $ 3,124,996 
Cost of sales 
    1,129,297     994,362     475,159   
Personnel costs 
   
 69,882    
 69,301     32,030   
Marketing 
  
 2,285   
 14,385   
 3,485   
Allocated corporate overhead 
  
 61,659   
 79,795   
 39,897   
Depreciation and amortization 
  
 1,992   
 661   
 78   
Other segment expenses1 
  
 5,769   
 7,332   
 3,570   
Operating income 
 $
 53,477  $
 79,475  $ 
 1,105  $  134,057 
Unallocated Headquarters/Other expenses 
   
   
   
  
 (13,505)
Interest income, net 
   
   
   
  
 1,083 
Other income 
   
   
   
  
 — 
Income before taxes 
   
   
   
 $  121,635 
 
1) Other segment expenses for each of the reportable segments include service contracts/subscriptions, 
professional fees, facilities operations, credit card fees, and other miscellaneous expenses. 
 
The assets of the Company’s operating segments presented above consist primarily of accounts receivable, net 
intercompany receivable, goodwill, and other intangibles. Goodwill of $66,236 and $7,366 is held by the Enterprise 
Solutions and Business Solutions segments, respectively, as of December 31, 2024. Assets reported under the 
Headquarters/Other are managed by corporate headquarters, including cash, inventory, property and equipment and 
intercompany balance, net. Total assets for the Headquarters/Other are presented net of intercompany balances 
eliminations of $69,695 and $35,522 for the years ended December 31, 2024 and 2023, respectively. The Company’s 
capital expenditures consist largely of IT hardware and software purchased to maintain or upgrade its management 
information systems. These systems serve all of the Company’s subsidiaries, to varying degrees, and as a result, the 
CODM does not evaluate capital expenditures on a segment basis. 
 
Substantially all of the Company’s sales in 2024, 2023, and 2022 were made to customers located in the United 
States. Shipments to customers located in foreign countries were not more than 2% of total net sales in 2024, 2023, and 
2022. All of the Company’s assets as of December 31, 2024 and 2023 were located in the United States. The Company’s 
primary target customers are SMBs, medium-to-large businesses, and federal, state, and local government agencies and 
educational institutions. 
 

S-1 
PC CONNECTION, INC. AND SUBSIDIARIES 
 
SCHEDULE II—VALUATION AND QUALIFYING ACCOUNTS 
(amounts in thousands) 
 
 
 
 
 
 
 
 
 
 
 
 
     Balance at     Charged to     
 
    Balance at 
 
 Beginning  Costs and  Deductions/  
End of  
 
 of Period  Expenses  Write-Offs  
Period  
Description 
 
 
 
Allowance for Sales Returns 
 
 
 
Year Ended December 31, 2022 
$  4,218 
  35,161 
  (35,573) $  3,806 
Year Ended December 31, 2023 
$  3,806 
  34,477 
  (35,162) $  3,121 
Year Ended December 31, 2024 
$  3,121 
  36,718 
  (35,996) $  3,843 
 
 
 
 
Allowance for Credit Losses 
 
 
 
Year Ended December 31, 2022 
$  4,825 
  3,252 
  (2,810) $  5,267 
Year Ended December 31, 2023 
$  5,267 
  1,847 
  (3,326) $  3,788 
Year Ended December 31, 2024 
$  3,788 
  1,914 
  (2,428) $  3,274 
 
  
  
  
  
 
Inventory Valuation Allowance 
 
 
 
Year Ended December 31, 2022 
$  1,522 
  4,338 
  (3,321) $  2,539 
Year Ended December 31, 2023 
$  2,539 
  2,432 
  (2,751) $  2,220 
Year Ended December 31, 2024 
$  2,220 
  2,135 
  (2,479) $  1,876 
 

[This page intentionally left blank] 

B-1 
Exhibit 19.1 
PC Connection, Inc. 
Insider Trading Policy 
1. 
BACKGROUND AND PURPOSE 
The federal securities laws prohibit any member of the Board of Directors (a “Director”), officer (as 
defined in Rule 16a-1(f) under the Exchange Act, an “executive officer”) or employee of PC Connection, Inc. 
(together with its subsidiaries, the “Company”) from purchasing or selling Company securities on the basis of 
material nonpublic information concerning the Company, or from tipping material nonpublic information to 
others. These laws impose severe sanctions on individuals who violate them. In addition, the Securities and 
Exchange Commission (the “SEC”) has the authority to impose large fines on the Company and on the 
Company’s Directors, executive officers and controlling stockholders if the Company’s employees engage in 
insider trading and the Company has failed to take appropriate steps to prevent it (so-called “controlling person” 
liability). 
This insider trading policy is being adopted in light of these legal requirements, and with the goal of 
helping: 
ƒ 
prevent inadvertent violations of the insider trading laws; 
ƒ 
avoid embarrassing proxy disclosure of reporting violations by persons subject to Section 
16 of the Securities Exchange Act of 1934 (the “Exchange Act”); 
ƒ 
avoid even the appearance of impropriety on the part of those employed by, or associated 
with, the Company; 
ƒ 
protect the Company from controlling person liability; and 
ƒ 
protect the reputation of the Company, its Directors and its employees. 
As detailed below, this policy applies to family members and certain other persons and entities with 
whom Directors and employees have relationships. However, nothing in this policy is applicable to transactions 
by the Company itself. 
2. 
PROHIBITIONS RELATING TO TRANSACTIONS IN THE COMPANY’S 
SECURITIES 
2.1 
Covered Persons. This Section 2 applies to: 
ƒ 
all Directors; 
ƒ 
all employees; 
ƒ 
all family members of Directors and employees who share the same address as, or are 
financially dependent on, the Director or employee and any other person who shares 
the same address as the Director or employee (other than (x) an employee or tenant of 
the Director or employee or (y) another unrelated person whom the Chief Financial 
Officer or the General Counsel determines should not be covered by this policy); and 
ƒ 
all corporations, limited liability companies, partnerships, trusts or other entities 
controlled by any of the above persons, unless the entity has implemented policies or 
procedures designed to ensure that such person cannot influence transactions by the 
entity involving Company securities. 

B-2 
2.2 
Prohibition on Trading While Aware of Material Nonpublic Information. 
(a) 
Prohibited Activities. Except as provided in Section 4, no person or entity covered by 
Section 2 may: 
ƒ 
purchase, sell or donate any securities of the Company while he or she is aware of 
any material nonpublic information concerning the Company or recommend to 
another person that they do so; 
ƒ 
tip or otherwise disclose to any other person any material nonpublic information 
concerning the Company if such person may misuse that information, such as by 
purchasing or selling Company securities or tipping that information to others; 
ƒ 
purchase, sell or donate any securities of another company while he or she is aware of any 
material nonpublic information concerning such other company which he or she learned in 
the course of his or her service as a Director or employee of the Company or recommend 
to another person that they do so; or 
ƒ 
tip or otherwise disclose to any other person any material nonpublic information 
concerning another company which he or she learned in the course of his or her service as 
a Director or employee of the Company if such person may misuse that information, such 
as by purchasing or selling securities of such other company or tipping that information to 
others. 
(b) 
Application of Policy After Cessation of Service. If a person ceases to be a Director 
or employee of the Company at a time when he or she is aware of material nonpublic information concerning the 
Company, the prohibition on purchases, sales and donations of Company securities in Section 2.2(a) shall 
continue to apply to such person until that information has become public or is no longer material. 
2.3 
Prohibition on Pledges. No person or entity covered by this Section 2 may purchase Company 
securities on margin, borrow against Company securities held in a margin account, or pledge Company securities 
as collateral for a loan. However, an exception may be granted [in extraordinary situations] where a person 
wishes to pledge Company securities as collateral for a loan (other than a margin loan) and clearly demonstrates 
the financial capacity to repay the loan without resort to the pledged securities. Any person who wishes to 
pledge Company securities as collateral for a loan must submit a request for approval to the Chief Financial 
Officer or the General Counsel. In addition, any such request by a director or executive officer must also be 
reviewed and approved by the Audit Committee. 
2.4 
Prohibition on Short Sales, Derivative Transactions and Hedging Transactions. No person 
or entity covered by this Section 2 may engage in any of the following types of transactions with respect to 
Company securities: 
ƒ 
short sales, including short sales “against the box”; or 
ƒ 
purchases or sales of puts, calls or other derivative securities; or 
ƒ 
purchases of financial instruments (including prepaid variable forward contracts, equity 
swaps, collars and exchange funds) or other transactions that hedge or offset, or are 
designed to hedge or offset, any decrease in the market value of Company securities. 
3. 
ADDITIONAL PROHIBITIONS APPLICABLE TO DIRECTORS, EXECUTIVE OFFICERS 
AND DESIGNATED EMPLOYEES 
3.1 
Covered Persons. This Section 3 applies to: 

B-3 
ƒ 
all Directors; 
ƒ 
all executive officers; 
ƒ 
such other employees as are designated from time to time by the Board of Directors, the 
Chief Executive Officer, the Chief Financial Officer or the General Counsel as being subject 
to this Section 3 (the “Designated Employees”); 
ƒ 
all family members of Directors, executive officers and Designated Employees who share 
the same address as, or are financially dependent on, the Director, executive officer or 
Designated Employee and any other person who shares the same address as the Director, 
executive officer or Designated Employee (other than (x) an employee or tenant of the 
Director, executive officer or Designated Employee or (y) another unrelated person whom 
the Chief Financial Officer or the General Counsel determines should not be covered by this 
policy); and 
ƒ 
all corporations, limited liability companies, partnerships, trusts or other entities controlled 
by any of the above persons, unless the entity has implemented policies or procedures 
designed to ensure that such person cannot influence transactions by the entity involving 
Company securities. 
3.2 
Blackout Periods. 
(a) 
Regular Blackout Periods. Except as provided in Section 4, no person or entity 
covered by this Section 3 may purchase, sell or donate any securities of the Company during the period 
beginning two weeks prior to the end of each fiscal quarter and ending upon the completion of the first full 
calendar day (which must include at least one full trading day) after the public announcement of earnings for 
such quarter (a “regular blackout period”). 
(b) 
Corporate News Blackout Periods. The Company may from time to time notify 
Directors, executive officers and other specified employees that an additional blackout period (a “corporate news 
blackout period”) is in effect in view of significant events or developments involving the Company. In such 
event, except as provided in Section 4, no such individual may purchase, sell or donate any securities of the 
Company during such corporate news blackout period or inform anyone else that a corporate news blackout 
period is in effect. (In this policy, regular blackout periods and corporate news blackout periods are each referred 
to as a “blackout period.”) 
(c) 
Awareness of Material Non-Public Information when a Blackout Period is Not in 
Effect. Even if no blackout period is then in effect, if a person is aware of material nonpublic information the 
prohibitions contained in Section 2.2(a) apply. 
3.3 
Notice and Pre-Clearance of Transactions. 
(a) 
Pre-Transaction Clearance. No person or entity covered by this Section 3 (a “Pre-
Clearance Person”) may purchase or sell or otherwise acquire or dispose of securities of the Company, other than 
in a transaction permitted under Section 4, unless such person pre- clears the transaction with either the Chief 
Financial Officer or the General Counsel. A request for pre-clearance shall be made in accordance with the 
procedures established by the General Counsel or the Chief Financial Officer. The Chief Financial Officer and 
the General Counsel shall have sole discretion to decide whether to clear any contemplated transaction. (The 
General Counsel or the Chief Executive Officer shall have sole discretion to decide whether to clear transactions 
by the Chief Financial Officer or persons or entities subject to this policy as a result of their relationship with the 
Chief Financial Officer, and the Chief Financial Officer shall have sole discretion to decide whether to clear 
transactions by the General Counsel or persons or entities subject to this policy as a result of their relationship 
with the General Counsel.) All trades that are pre-cleared must be effected within three business days of receipt of 
the pre- clearance unless a longer or shorter period has been specified by the General Counsel or the Chief 

B-4 
Financial Officer. A pre-cleared trade (or any portion of a pre-cleared trade) that has not been effected during the 
three business day period must be pre-cleared again prior to execution. Notwithstanding receipt of pre-
clearance, if the Pre-Clearance Person becomes aware of material non-public information or becomes 
subject to a blackout period before the transaction is effected, the transaction may not be completed. 
(b) 
Post-Transaction Notice. Each person or entity covered by this Section 3 who is 
subject to reporting obligations under Section 16 of the Exchange Act shall also notify the Chief Financial Officer 
or the General Counsel (or his or her designee) of the occurrence of any purchase, sale or other acquisition or 
disposition of securities of the Company as soon as possible following the transaction, but in any event within one 
business day after the transaction. Such notification may be oral or in writing (including by e-mail) and should 
include the identity of the covered person, the type of transaction, the date of the transaction, the number of shares 
involved and the purchase or sale price. 
(c) 
Deemed Time of a Transaction. For purposes of this Section 3.3, a purchase, sale or 
other acquisition or disposition shall be deemed to occur at the time the person becomes irrevocably committed 
to it (for example, in the case of an open market purchase or sale, this occurs when the trade is executed, not 
when it settles). 
4. 
EXCEPTIONS 
4.1 
Exceptions. The prohibitions in Sections 2.2(a) and 3.2 on purchases, sales and donations of 
Company securities do not apply to: 
ƒ 
exercises of stock options or other equity awards that would otherwise expire or the 
surrender of shares to the Company in payment of the exercise price or in satisfaction of 
any tax withholding obligations, in each case in a manner permitted by the applicable 
equity award agreement; provided, however, that the securities so acquired may not be 
sold (either outright or in connection with a “cashless” exercise transaction through a 
broker) while the employee or Director is aware of material nonpublic information or 
during an applicable blackout period; 
ƒ 
acquisitions or dispositions of Company common stock under the Company’s 401(k) or 
other individual account plan that are made pursuant to standing instructions not entered 
into or modified while the employee or Director is aware of material nonpublic 
information or during an applicable blackout period; 
ƒ 
other purchases of securities from the Company (including purchases under the 
Company’s Employee Stock Purchase Plan) or sales of securities to the Company; 
provided, however, that if the transaction involves the exercise of stock options or other 
equity awards, the transaction must be permitted by the first bullet above; 
ƒ 
bona fide gifts, unless the donor has reason to believe that the recipient intends to sell the 
securities while the donor is aware of material nonpublic information or during an 
applicable blackout period; and 
ƒ 
purchases or sales made pursuant to a binding contract, written plan or specific instruction 
(a “trading plan”) which is adopted and operated in compliance with Rule 10b5-1; 
provided such trading plan: (1) is in writing; (2) was submitted to the Company for review 
by the Company prior to its adoption; and (3) was not adopted while the employee or 
Director was aware of material nonpublic information or during an applicable blackout 
period; and provided further that, in the case of someone who is subject to Section 3, if 
such trading plan is adopted within two weeks prior to the commencement of a regular 
blackout period (as defined in Section 2.3(a)), trades may not occur pursuant to such 
trading plan prior to the termination of such regular blackout period 

B-5 
4.2 
Partnership Distributions. Nothing in this policy is intended to limit the ability of a venture 
capital partnership or other similar entity with which a Director is affiliated to distribute Company securities to 
its partners, members or other similar persons. It is the responsibility of each affected Director and the affiliated 
entity, in consultation with their own counsel (as appropriate), to determine the timing of any distributions, based 
on all relevant facts and circumstances and applicable securities laws. 
4.3 
Underwritten Public Offering. Nothing in this policy is intended to limit the ability of 
any person to sell Company securities as a selling stockholder in an underwritten public offering pursuant 
to an effective registration statement in accordance with applicable securities law. 
5. 
REGULATION BTR 
If the Company is required to impose a “pension fund blackout period” under Regulation BTR, each 
Director and executive officer shall not, directly or indirectly sell, 
purchase or otherwise transfer during such blackout period any equity securities of the Company acquired in 
connection with his or her service as a director or officer of the Company, except as permitted by Regulation 
BTR. 
6. 
PENALTIES FOR VIOLATION 
Violation of any of the foregoing rules is grounds for disciplinary action by the Company, including 
termination of employment. In addition to any disciplinary actions the Company may take, insider trading can 
also result in administrative, civil or criminal proceedings which can result in significant fines and civil penalties, 
being barred from service as an officer or director of a public company, or imprisonment. 
7. 
COMPANY ASSISTANCE AND EDUCATION 
7.1 
Education. The Company shall take reasonable steps designed to ensure that all Directors 
and employees of the Company are educated about, and periodically reminded of, the federal securities law 
restrictions and Company policies regarding insider trading. 
7.2 
Assistance. The Company shall provide reasonable assistance to all Directors and executive 
officers, as requested by such Directors and executive officers, in connection with the filing of Forms 3, 4 and 5 
under Section 16 of the Exchange Act. However, the ultimate responsibility, and liability, for timely filing 
remains with the Directors and executive officers. 
7.3 
Limitation on Liability. None of the Company, the Chief Financial Officer, the General 
Counsel or the Company’s other employees will have any liability for any delay in reviewing, or refusal of, a 
request to allow a pledge submitted pursuant to Section 2.3, a request for pre-clearance submitted pursuant to 
Section 3.3(a) or a trading plan submitted pursuant to Section 4.1. Notwithstanding any pre-clearance of a 
transaction pursuant to Section 3.3(a) or review of a trading plan pursuant to Section 4.1, none of the Company, 
the Chief Financial Officer, the General Counsel or the Company’s other employees assumes any liability for the 
legality or consequences of such transaction or trading plan to the person engaging in or adopting such transaction 
or trading plan. 

EXHIBIT 21.1 
 
CORPORATE ORGANIZATIONAL STRUCTURE:  
 
PC Connection, Inc., a Delaware corporation, is the parent company of the following wholly-owned subsidiaries:  
 
1. PC Connection Sales Corporation, a Delaware corporation.  
 
2. GovConnection, Inc., a Maryland corporation.  
 
3. MoreDirect, Inc., a Florida corporation. 
 
4. GlobalServe, Inc., a Delaware corporation. 
 
 

Exhibit 23.1 
 
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM  
 
We consent to the incorporation by reference in Registration Statement Nos. 333-209915, 333-194458, 333-187061, 
333-179797, 333-166645, 333-144065, 333-161172, 333-130389, 333-179796, 333-202642, 333-223688, 333-231824, 
333-239475, 333-266537, and 333-273651 on Form S-8 of our reports dated February 24, 2025, relating to the financial 
statements of PC Connection, Inc., and the effectiveness of PC Connection Inc.’s internal control over financial 
reporting appearing in this Annual Report on Form 10-K for the year ended December 31, 2024.  
 
/s/ Deloitte & Touche LLP  
 
Boston, Massachusetts  
February 24, 2025 
  
 

Exhibit 31.1 
 
CERTIFICATIONS 
 
I, Timothy J. McGrath, certify that:  
 
1. 
I have reviewed this Annual Report on Form 10-K of PC Connection, Inc.;  
 
2. 
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state 
a material fact necessary to make the statements made, in light of the circumstances under which such 
statements were made, not misleading with respect to the period covered by this report;  
 
3. 
Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly present in all material respects the financial condition, results of operations, and cash flows of the 
registrant as of, and for, the periods presented in this report;  
 
4. 
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and 
have:  
 
a) 
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, 
particularly during the period in which this report is being prepared;  
 
b) 
Designed such internal control over financial reporting, or caused such internal control over financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles;  
 
c) 
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in 
this report our conclusions about the effectiveness of the disclosure controls and procedures, as of 
the end of the period covered by this report based on such evaluation; and  
 
d) 
Disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the 
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the 
registrant’s internal control over financial reporting; and  
 
5. 
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal 
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board 
of directors (or persons performing the equivalent functions):  
 
a) 
All significant deficiencies and material weaknesses in the design or operation of internal control 
over financial reporting which are reasonably likely to adversely affect the registrant’s ability to 
record, process, summarize, and report financial information; and  
 
b) 
Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting.  
 
Date: February 24, 2025 
/S/ TIMOTHY J. MCGRATH 
 
Timothy J. McGrath 
 
President and Chief Executive Officer (Principal Executive Officer) 
 

Exhibit 31.2 
 
CERTIFICATIONS 
 
I, Thomas C. Baker, certify that:  
 
1. 
I have reviewed this Annual Report on Form 10-K of PC Connection, Inc.;  
 
2. 
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state 
a material fact necessary to make the statements made, in light of the circumstances under which such 
statements were made, not misleading with respect to the period covered by this report;  
 
3. 
Based on my knowledge, the financial statements, and other financial information included in this report, 
fairly present in all material respects the financial condition, results of operations, and cash flows of the 
registrant as of, and for, the periods presented in this report;  
 
4. 
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure 
controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control 
over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and 
have:  
 
a) 
Designed such disclosure controls and procedures, or caused such disclosure controls and procedures 
to be designed under our supervision, to ensure that material information relating to the registrant, 
including its consolidated subsidiaries, is made known to us by others within those entities, 
particularly during the period in which this report is being prepared;  
 
b) 
Designed such internal control over financial reporting, or caused such internal control over financial 
reporting to be designed under our supervision, to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in 
accordance with generally accepted accounting principles;  
 
c) 
Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in 
this report our conclusions about the effectiveness of the disclosure controls and procedures, as of 
the end of the period covered by this report based on such evaluation; and  
 
d) 
Disclosed in this report any change in the registrant’s internal control over financial reporting that 
occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the 
case of an annual report) that has materially affected, or is reasonably likely to materially affect, the 
registrant’s internal control over financial reporting; and  
 
5. 
The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal 
control over financial reporting, to the registrant’s auditors and the audit committee of the registrant’s board 
of directors (or persons performing the equivalent functions):  
 
a) 
All significant deficiencies and material weaknesses in the design or operation of internal control 
over financial reporting which are reasonably likely to adversely affect the registrant’s ability to 
record, process, summarize, and report financial information; and  
 
b) 
Any fraud, whether or not material, that involves management or other employees who have a 
significant role in the registrant’s internal control over financial reporting.  
 
Date: February 24, 2025 
/S/ THOMAS C. BAKER 
 
Thomas C. Baker 
 
Senior Vice President, Chief Financial Officer, and Treasurer (Principal 
Financial and Accounting Officer) 
 

Exhibit 32.1  
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,  
 
AS ADOPTED PURSUANT TO  
 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002  
 
In connection with the annual report on Form 10-K of PC Connection, Inc. (the “Company”) for the year ended 
December 31, 2024 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the 
undersigned, Timothy J. McGrath, President and Chief Executive Officer of the Company, hereby certifies, pursuant to 
18 U.S.C. Section 1350, that to the best of his knowledge:  
 
(1) the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 
1934; and  
 
(2) the information contained in the Report fairly presents, in all material respects, the financial condition and 
results of operations of the Company.  
 
 
Date: February 24, 2025 
/S/ TIMOTHY J. MCGRATH 
 
Timothy J. McGrath 
 
President and Chief Executive Officer (Principal Executive Officer) 
 

Exhibit 32.2  
 
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,  
 
AS ADOPTED PURSUANT TO  
 
SECTION 906 OF THE SARBANES-OXLEY ACT OF 2002  
 
In connection with the annual report on Form 10-K of PC Connection, Inc. (the “Company”) for the year ended 
December 31, 2024 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), the 
undersigned, Thomas C. Baker, Senior Vice President and Chief Financial Officer of the Company, hereby certifies, 
pursuant to 18 U.S.C. Section 1350, that to the best of his knowledge:  
 
(1) the Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 
1934; and  
 
(2) the information contained in the Report fairly presents, in all material respects, the financial condition and 
results of operations of the Company.  
 
 
Date: February 24, 2025 
/S/ THOMAS C. BAKER 
 
Thomas C. Baker 
 
Senior Vice President, Chief Financial Officer, and Treasurer (Principal 
Financial and Accounting Officer) 
 

[This page intentionally left blank] 

This Annual Report contains forward-looking statements as that term is defined 
in the Private Securities Litigation Reform Act of 1995.  When used in this Annual 
Report, the words “should,” “will,” “expects,” “anticipates,” “believe,” “predict,” 
and similar expressions are intended to identify such forward-looking statements. 
Such forward-looking statements are subject to risks and uncertainties, which 
could cause actual results to differ materially from those anticipated. Such risks and 
uncertainties include, but are not limited to, the Company’s future capital needs and 
resources, fluctuations in customer demand, intensity of competition from other 
vendors, timing and acceptance of new product introductions, delays or difficulties in 
programs designed to increase sales and profitability, general economic and industry 
conditions, and other risks set forth in the Company’s filings with the Securities and 
Exchange Commission, and the information set forth herein should be read in light 
of such risks. In addition, any forward-looking statements represent the Company’s 
estimates only as of the date of this Annual Report and should not be relied 
upon as representing the Company’s estimates as of any subsequent date. While 
the Company may elect to update forward-looking statements at some point 
in the future, the Company specifically disclaims any obligation to do so, even if 
its estimates change.
Investor Relations 
PC Connection, Inc. 
730 Milford Road  
Merrimack, NH 03054-4631
(603) 683-2505 
American Stock Transfer &  
Trust Company, LLC 
6201 15th Avenue 
Brooklyn, NY 11219 
(800) 937-5449
Shareholder Information
The Investor Relations Department is responsible for 
shareholder communications and welcomes shareholder 
inquiries about PC Connection, Inc. either by telephone or in writing.  
The Annual Report filings with the U.S. Securities and Exchange Commission  
as well as general information can be obtained upon written request to the address  
below or by visiting the Connection website at www.connection.com:
Forward-looking Statement
In the 1980s, the Connection raccoon mascot made its debut 
in computer magazines everywhere. The raccoon symbolized 
adaptability, innovativeness, and tenacity—traits that underlie 
Connection’s remarkable success.
©2025 PC Connection, Inc. All rights reserved. Connection, PC Connection, GovConnection, 
MacConnection, MoreDirect, GlobalServe and the raccoon characters are trademarks of  
PC Connection, Inc. or its subsidiaries.
Patricia Gallup
Chair and Chief Administrative Officer
PC Connection, Inc.
David Beffa-Negrini
Retired Senior Vice President
PC Connection, Inc.
Jay Bothwick
Managing Director
CrossHarbor Capital Partners
Barbara Duckett
Retired Chief Executive Officer
Home Healthcare, Hospice and
Community Services
Jack Ferguson
Retired Executive Vice President
PC Connection, Inc.
Gary Kinyon
Partner
Bradley & Faulkner, P.C.
BOARD OF DIRECTORS

CORPORATE OFFICES
Connection® 
Public Sector Solutions
2275 Research Boulevard, Suite 360
Rockville, MD  20850
Connection®
Enterprise Solutions
730 Milford Road
Merrimack, NH  03054
Connection® 
Business Solutions
730 Milford Road
Merrimack, NH  03054
PC Connection, Inc.
Corporate Headquarters
730 Milford Road
Merrimack, NH  03054
GlobalServe
A Connection® Company  
440 Sylvan Avenue, Suite 260
Englewood Cliffs, NJ 07632
PC Connection, Inc.