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PC Connection Inc.

pccc · NASDAQ Communication Services
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Ticker pccc
Exchange NASDAQ
Sector Communication Services
Industry Specialty Retail
Employees 1001-5000
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FY2015 Annual Report · PC Connection Inc.
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TABLE OF CONTENTS

PART I 

Page

ITEM 1. 

Business ………………………………………………………………………………………………………………………………………………………………………………1

ITEM 1A.   Risk Factors …………………………………………………………………………………………………………………………………………………………………………10

ITEM 1B.   Unresolved Staff Comments …………………………………………………………………………………………………………………………………………16

ITEM 2.  

Properties ……………………………………………………………………………………………………………………………………………………………………………16

ITEM 3.  

Legal Proceedings  ……………………………………………………………………………………………………………………………………………………………17

ITEM 4.   Mine Safety Disclosures  …………………………………………………………………………………………………………………………………………………17

PART II

ITEM 5.  Market for the Registrant’s Common Equity, Related Stockholder Matters  

and Issuer Purchases of Equity Securities  …………………………………………………………………………………………………………………18

ITEM 6. 

Selected Financial Data   …………………………………………………………………………………………………………………………………………………20

ITEM 7.   Management’s Discussion and Analysis of Financial Condition and Results of Operations …………………………21

ITEM 7A.  Quantitative and Qualitative Disclosure About Market Risk …………………………………………………………………………………33

ITEM 8. 

Consolidated Financial Statements and Supplementary Data  ……………………………………………………………………………34

ITEM 9. 

Changes in and Disagreements with Accountants on Accounting and Financial Disclosure  ………………………34

ITEM 9A.  Controls and Procedures …………………………………………………………………………………………………………………………………………………34

ITEM 9B.  Other Information  ……………………………………………………………………………………………………………………………………………………………37

PART III

ITEM 10.   Directors, Executive Officers and Corporate Governance ………………………………………………………………………………………38

ITEM 11.   Executive Compensation  ………………………………………………………………………………………………………………………………………………38

ITEM 12.   Security Ownership of Certain Beneficial Owners and Management and Related 

Stockholder Matters …………………………………………………………………………………………………………………………………………………………38

ITEM 13.  Certain Relationships and Related Transactions and Director Independence  …………………………………………………38

ITEM 14.   Principal Accounting Fees and Services ………………………………………………………………………………………………………………………38

ITEM 15.   Exhibits and Financial Statement Schedule ………………………………………………………………………………………………………………39

SIGNATURES ……………………………………………………………………………………………………………………………………………………………………………………………44

PART IV

 
 
 
 
 
 
2 0 1 5   A N N U A L   R E P O R T

CONNECTING PEOPLE WITH TECHNOLOGY CONNECTING PEOPLE WITH TECHNOLOGY Dear Shareholders,

In today’s fast-paced world, the technologies around us 
continue to grow more powerful and more complex every 
day. For this reason, the mission of PC Connection, Inc. to 
connect people with transformational technologies is more 
vital than ever before. Cutting-edge tools and innovative 
ways of employing them are redefining standards for 
efficiency, productivity, and performance. The need  
for an experienced hand to guide the adoption of these 
new technologies is crucial. PC Connection’s core values, 
customer-centric approach, and technical expertise  
position us well to meet that need. 

PC Connection generated record annual sales of $2.57 
billion—up 4.5% year over year. Demand for mobility 
solutions and advanced server, storage, and networking 
deployments contributed to a 5.5% increase in gross profit, 
increasing earnings per share by 9.3% from 2014 to 2015. 
Over the past several years, PC Connection has increased 
EPS from $1.07 in 2011 to $1.76 in 2015. This performance 
allowed the Company to declare a special dividend for the 
fifth year in a row and, in early January 2016, return $10.6 
million to shareholders in the form of a $0.40 per share 
special cash dividend. PC Connection generated significant 
cash flow during 2015, ending the year with a cash balance  
of $80.2 million. Our healthy balance sheet enables us  
to pursue strategies in line with the long-term needs of  
our Company. 

PC Connection, Inc. performed well in 2015. Our SMB 
subsidiary, PC Connection Sales Corporation, achieved 
sales of $1.04 billion, up slightly year over year. MoreDirect, 
our large enterprise business, experienced strong demand 
for solutions-based projects from enterprise customers, 
reporting substantial growth across a number of industries 
and vertical markets, including healthcare. MoreDirect 
achieved a 13% year-over-year increase in revenue to  
$961 million. GovConnection, which serves the public sector, 
generated net sales of $572 million in 2015, down slightly 
from a very strong performance in 2014 that was driven  
in part by the Common Core State Standards Initiative. 
All three companies increased gross profits, reflecting 
significant gross margin improvement at our SMB and 
GovConnection subsidiaries.

PC Connection will continue to seek out new technologies, 
master their implementation, and simplify the purchasing 
process for our customers. Our strategic focus in 2015 

supported these goals with targeted improvements to  
our organizational structure, workforce, and solutions  
and services offerings. The formation of a new Technology 
Solutions Group combined pre-sales engineering with 
expertise from our 6 practice areas: Converged Data Center, 
Networking, Mobility, Software, Cloud, and Security. This 
new group will enable greater collaboration, resource 
sharing, and closer integration with our customers—
complementing the activities of our entire organization. 

In response to growing demand for our technical 
configuration services, PC Connection opened a new 
Advanced Configuration and Distribution Center in 2015. 
Located in Wilmington, OH, the 268,000-square-foot ISO 
9001: 2008 certified facility approximately doubled our 
previous production capability. This increased capacity will 
enable us to continue to successfully manage the logistics 
of rollouts and ensure the rapid delivery of the custom 
hardware and software services our customers require. 

PC Connection’s dedication to excellence was recognized 
with several awards this past year, including being named 
Hewlett Packard Enterprise Federal EG Partner of the 
Year, Americas VMware Renewals Partner of the Year, 
Dell PartnerDirect NSP Partner of the Year, and Symantec 
National Reseller Growth Partner of the Year. In addition,  
PC Connection won a Microsoft Operational Excellence 
Award for delivering best-in-class performance and  
market-leading operational excellence. The Company was 
also named to the Fortune 1000, CRN Solution Provider 500, 
Internet Retailer Top 500, and CRN Tech Elite 250.

In today’s complex IT marketplace, our customer-centric 
approach and in-depth technical expertise are instrumental 
in helping businesses, educational institutions, and 
government agencies navigate the changing technology 
landscape with confidence. We believe our focus on 
supplying the newest and most innovative technologies 
and solutions will continue to position PC Connection 
well to meet the evolving needs of our customers. As we 
build on our success, PC Connection will pursue strategies 
aimed at gaining market share and increasing long-term 
shareholder value. We would like to express our gratitude to 
our customers, industry partners, co-workers, and you—our 
shareholders—for your continued support. Together, we can 
provide the inspiration, information, and technology needed 
to build a more connected world.

Timothy McGrath 
President and  
Chief Executive Officer

Patricia Gallup 
Chairman of the Board and 
Chief Administrative Officer

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D. C. 20549 
FORM 10-K 

(Mark One) 
 
For the fiscal year ended December 31, 2015 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

 
For the transition period from ___________ to ___________. 

TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 

OR 

Commission File Number 000-23827 
PC CONNECTION, INC. 
(Exact name of registrant as specified in its charter) 

Delaware
(State or other jurisdiction of 
incorporation or organization) 
730 Milford Road 
Merrimack, New Hampshire 
(Address of principal executive offices) 

02-0513618 
(I.R.S. Employer Identification No.) 

03054 
(Zip Code) 

Registrant’s telephone number, including area code    

(603) 683-2000 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 
Common Stock, $.01 par value 

Name of each exchange on which registered 
Nasdaq Global Select Market 

Securities registered pursuant to Section 12(g) of the Act: 
None 
(Title of Class) 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. 

YES      NO   

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. 

YES      NO   

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during 
the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 
days. 

YES  NO 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be 

submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was 
required to submit and post such files). 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of 

registrant’s knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K.  

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See 

definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.  (Check one): 
Large accelerated filer ___     Accelerated filer       Non-accelerated filer ___  Smaller reporting company  ___ 

YES  NO 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). 

(Do not check if a smaller reporting company) 

YES      NO   

The aggregate market value of the registrant’s voting shares of common stock held by non-affiliates of the registrant on June 30, 2015, based on $20.74 per share, 

the last reported sale price on the Nasdaq Global Select Market on that date, was $227,207,509. 

The number of shares outstanding of each of the registrant’s classes of common stock, as of February 25, 2016: 

Class 
Common Stock, $.01 par value 

Number of Shares 
26,497,563

 The following documents are incorporated by reference into the Annual Report on Form 10-K: Portions of the registrant’s definitive Proxy Statement for its 2016 

Annual Meeting of Stockholders are incorporated by reference into Part III of this Report. 

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
 
 
 
 
FORWARD-LOOKING STATEMENTS 

Statements contained or incorporated by reference in this Annual Report on Form 10-K that are not based on 
historical fact are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 
1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Exchange Act.  These forward-
looking statements regarding future events and our future results are based on current expectations, estimates, forecasts, 
and projections and the beliefs and assumptions of management including, without limitation, our expectations with 
regard to the industry’s rapid technological change and exposure to inventory obsolescence, availability and allocations 
of goods, reliance on vendor support and relationships, competitive risks, pricing risks, and the overall level of economic 
activity and the level of business investment in information technology products. Forward-looking statements may be 
identified by the use of forward-looking terminology such as “may,” “could,” “expect,” “believe,” “estimate,” 
“anticipate,” “continue,” “seek,” “plan,” “intend,” or similar terms, variations of such terms, or the negative of those 
terms. 

We cannot assure investors that our assumptions and expectations will prove to have been correct.  Because 

forward-looking statements relate to the future, they are subject to inherent uncertainties, risks, and changes in 
circumstances that are difficult to predict.  These statements involve known and unknown risks, uncertainties, and other 
factors that may cause our actual results, performance, or achievements to be materially different from any future results, 
performance, or achievements expressed or implied by the forward-looking statements.  We therefore caution you 
against undue reliance on any of these forward-looking statements.  Important factors that could cause our actual results 
to differ materially from those indicated or implied by forward-looking statements include those discussed in Item 1A., 
“Risk Factors” of this Annual Report on Form 10-K.  Any forward-looking statement made by us in this Annual Report 
on Form 10-K speaks only as of the date on which this Annual Report on Form 10-K was first filed.  We undertake no 
intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future 
events, or otherwise, except as may be required by law. 

 
 
 
 
 
Item 1.  Business  

GENERAL 

PART I 

We are a national solutions provider of a wide range of information technology, or IT, solutions.  We help our 
customers design, enable, manage, and service their IT environments. We provide IT products, including computer 
systems, software and peripheral equipment, networking communications, and other products and accessories that we 
purchase from manufacturers, distributors, and other suppliers.  We also offer services involving design, configuration, 
and implementation of IT solutions.  These services are performed by our personnel and by third-party providers.  We 
have three operating segments, which serve primarily: (a) small- to medium-sized businesses, or SMBs, in our SMB 
segment, through our PC Connection Sales subsidiary, (b) large enterprise customers, in our Large Account segment, 
through our MoreDirect subsidiary, and (c) federal, state, and local government and educational institutions, in our 
Public Sector segment, through our GovConnection subsidiary.  We generate sales through (i) outbound telemarketing 
and field sales contacts by sales representatives focused on the business, educational, healthcare, and government 
markets, (ii) our websites, and (iii) inbound calls from customers responding to our catalogs and other advertising media.  
We offer a broad selection of over 300,000 products at competitive prices, including products from Apple, Cisco 
Systems, Dell, EMC, Hewlett-Packard, IBM, Lenovo, Microsoft, Symantec, and VMWare, and we partner with more 
than 1,600 suppliers.  Our most frequently ordered products are carried in inventory and are typically shipped to 
customers the same day the order is received. 

Since our founding in 1982, we have consistently served our customers’ needs by providing innovative, reliable, and 

timely service and technical support, and by offering an extensive assortment of branded products through 
knowledgeable, well-trained sales and support teams.  Our strategy’s effectiveness is reflected in the recognition we have 
received, including being named to the Fortune 1000 and the CRN Solution Provider 500 for fifteen straight years.  Over 
the past few years, we have received numerous awards, including the Microsoft Operational Excellence Award for 
delivering market-leading operational excellence, as well as being recently named Symantec National Reseller Growth 
Partner of the Year.  We believe that our ability to understand our customers’ needs and provide comprehensive and 
effective IT solutions has resulted in strong brand name recognition and a broad and loyal customer base.  We also 
believe that through our strong vendor relationships we can provide an efficient supply chain and be an effective IT 
solution provider for our multiple customer segments. 

We strive to identify the unique needs of our corporate, government, healthcare, educational, and small business 
customers, and have designed our business processes to enable our customers to effectively manage their IT systems.  
We provide value by offering our customers efficient design, deployment, and infrastructure management of IT 
environments.  As of December 31, 2015, we employed 730 sales representatives, whose average tenure exceeded six 
years.  Sales representatives are responsible for managing corporate and public sector accounts and focus on sales to 
current and prospective customers.  These sales representatives are supported by an increasing number of support, 
engineering, and technical staff.  We believe that increasing our salesforce productivity is important to our future 
success, and we have increased our headcount and investments in this area accordingly. 

We market our products and services through our websites: www.pcconnection.com, www.moredirect.com, 
www.govconnection.com, and www.macconnection.com.  Our websites provide extensive product information, 
customized pricing, and the convenience of online orders.  

We also publish several catalogs, including PC Connection®, focusing on PCs and compatible products, and 
MacConnection®, focusing on Apple personal computers and compatible products.  We also issue, from time to time, 
specialty catalogs, including GovConnection catalogs directed to government and educational institutions and 
Connection Magazine, directed to mid-market, enterprise, and healthcare customers.    

 Additional financial information regarding our business segments and geographic data about our customers and 
assets is contained in Management’s Discussion and Analysis of Financial Condition and Results of Operations in Item 7 

1 

 
 
 
 
 
 
 
 
of Part II, and in Note 12 to our Consolidated Financial Statements included in Item 8 of Part II of this Annual Report on 
Form 10-K. 

We are subject to the informational requirements of the Securities Exchange Act of 1934, as amended, or the 
Exchange Act, and accordingly, we file reports, proxy and information statements, and other information with the 
Securities and Exchange Commission, or the SEC.  Such reports and information can be read and copied at the public 
reference facilities maintained by the SEC at the Public Reference Room, 100 F Street, NE, Washington, D.C. 20549.  
Information regarding the operation of the Public Reference Room may be obtained by calling the SEC at 1-800-SEC-
0330.  The SEC maintains a website (http://www.sec.gov) that contains such reports, proxy and information statements, 
and other information regarding issuers that file electronically with the SEC.  We maintain a corporate website with the 
address www.pcconnection.com.  We are not including the information contained in our website as part of, or 
incorporating by reference into, this Annual Report on Form 10-K.  We make available free of charge through our 
website our Annual Reports on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K, and 
amendments to these reports filed or furnished pursuant to Section 13(a) or 15(d) of the Exchange Act, as soon as 
reasonably practical after we electronically file these materials with, or otherwise furnish them to, the SEC. 

MARKET AND COMPETITION 

In the fiscal year ended December 31, 2015, we generated approximately 41% of our sales from the SMB segment, 
37% from medium-to-large corporate accounts (Fortune 1000), and 22% from government and educational institutions.  
The overall IT market that we serve is estimated to be approximately $200 billion. 

The largest segment of this market is served by local and regional “value added resellers,” or VARs, many of whom 

we believe are transitioning from the hardware and software products business to higher margin IT services.  We have 
transitioned from an end-user or desktop-centric computing supplier to a network or enterprise-wide IT solutions 
supplier.  We have also partnered with third-party technology and telecommunications service providers.  We now offer 
our customers access to the same services and technical expertise as local and regional VARs, but with a more extensive 
product selection at generally lower prices. 

Intense competition for customers has led manufacturers of our IT products to use all available channels, including 

direct marketers, to distribute their products.  Certain of these manufacturers who have traditionally used resellers to 
distribute their products have, from time to time, established their own direct marketing operations, including sales 
through the Internet.  Nonetheless, we believe that these manufacturers will continue to provide us and other third-party 
direct marketers favorable product allocations and marketing support. 

We believe new entrants to the direct marketing channel must overcome a number of obstacles, including: 

• 

• 

• 

• 

• 

the substantial time and resources required to build a customer base of meaningful size and profitability for 
cost-effective operation; 

the high costs of developing the information systems and operating infrastructure required to successfully 
compete as a direct marketer; 

the advantages enjoyed by larger and more established competitors in terms of purchasing and operating 
efficiencies; 

the difficulty of building relationships with vendors to achieve favorable product allocations and attractive 
pricing terms; and 

the difficulty of identifying and recruiting management personnel with significant direct marketing experience 
in the industry. 

2 

 
 
 
 
 
 
 
 
 
 
 
 
BUSINESS STRATEGIES 

We believe we become our customers’ IT provider of choice by providing innovative IT solutions which meet their 

needs of increased productivity, mobility, virtualization, and security in a continually evolving IT environment.  We 
provide enhanced value by assisting them in cost-effectively maximizing business opportunities provided by new 
technologies and advanced service solutions.  The key elements of our business strategies include: 

•  Providing consistent customer service before, during, and after the sale.  We believe that we have earned a 

reputation for providing superior customer service by consistently focusing on our customers’ needs.  We have 
dedicated our resources to developing strong, long-term relationships with our customers by accurately 
assessing their IT needs, and providing scalable, high-quality solutions and services through our knowledgeable, 
well-trained personnel.  Through operational excellence, we have efficient delivery programs that provide a 
quality buying experience for our customers with reasonable return policies. 

•  Offering a broad product selection at competitive prices.  We offer a broad range of IT products and solutions, 
including personal computers and related peripheral products, servers, storage, and networking infrastructure, at 
costs that allow our customers to be more productive while maximizing their IT budgets.   Our advanced 
solution offerings include network, server, storage, and mission-critical onsite installation and support using 
proprietary cloud-based service management software.  We offer products and enhanced service capabilities 
with aggressive price and performance standards, all with the convenience of one-stop shopping for technology 
solutions.  

•  Simplifying technology product procurement for corporate customers.  We offer Internet-based procurement 
options to eliminate complexity and enhance customer value, as well as lower the cost of procurement for our 
customers.  Our Large Account segment specializes in Internet-based solutions and provides electronic 
integration between its customers and suppliers.  

•  Offering targeted IT solutions.  Our customers seek solutions to increasingly complex IT infrastructure 

demands.  To better address their business needs, we have focused our solution service capabilities on six 
practice areas—Converged Data Center, Networking, Mobility, Security, Cloud Solutions, and Software.  These 
IT practice groups are responsible for understanding the infrastructure needs of our customers, and for 
designing cost-effective technology solutions to address them.  We have also partnered with third-party 
providers to make available a range of IT support services, including asset assessment, implementation, 
maintenance, and disposal services.  We believe we can leverage these six practice groups to transform our 
company into a recognized IT solution provider, which will enable us to capture a greater share of the IT 
expenditures of our customers. 

•  Maintaining a strong brand name and customer awareness.  Since our founding in 1982, we have built a 

strong brand name and customer awareness.  We have been named to the Fortune 1000 and the CRN Solution 
Provider 500 for each of the last fifteen years.  We actively work with our existing customers to become their IT 
provider of choice for products and enhanced solution services, while seeking to ensure our reputation of high-
quality customer service, tailored marketing programs, and competitive pricing lead the way to expanding our 
share of the overall IT market. 

•  Maintaining long-standing vendor relationships.  We have a history of strong relationships with vendors, and 
were among the first national solutions providers qualified by manufacturers to market computer systems to end 
users.  By working closely with our vendors to provide an efficient channel for the advertising and distribution 
of their products, we expect to expand market share and generate opportunities for optimizing partner incentive 
programs. 

3 

 
 
 
 
 
 
 
 
GROWTH STRATEGIES 

Our growth strategies are designed to increase revenues by maximizing operational efficiencies while offering 
innovative products and value added service offerings, increasing penetration of our existing customers, and expanding 
our customer base.  Our six key elements of growth are: 

•  Expanding hardware and software offerings.  We offer our customers an extensive range of IT hardware and 
software products, and in response to customer demand, we continually evaluate and add new products as they 
become available.  We work closely with vendors to identify and source first-to-market product offerings at 
aggressive prices. 

•  Expanding IT solution services offerings. We strive to accelerate solution and service growth by providing 

creative solutions to the increasingly complex hardware and software needs of our customers.  Our Lifecycle, 
Data Center, Networking, Mobility, Storage, Cloud Solutions, and Software services practice groups consist of 
industry-certified and product-certified engineers, as well as highly specialized third-party providers.  Our 
investment in these six practice areas is expected to increase our share of our customers’ annual IT expenditures 
by broadening the range of products and services they purchase from us. 

•  Targeting customer segments.   Through increased targeted marketing, we seek to expand the number of our 
active customers and generate additional sales to existing customers by providing more value-added services 
and solutions.  We have developed specialty catalogs featuring product offerings designed to address the needs 
of specific customer populations, including new product inserts targeted to purchasers of graphics, server, and 
networking products.  We also utilize Internet marketing campaigns that focus on select markets, such as 
healthcare. 

• 

Increasing productivity of our sales representatives.  We believe that higher sales productivity is the key to 
leveraging our expense structure and driving future profitability improvements.  We invest significant resources 
in training new sales representatives and providing ongoing training to experienced personnel.  Our training and 
evaluation programs are focused towards assisting our sales personnel in understanding and anticipating clients’ 
IT needs, with the goal of fostering loyal customer relationships.  We also provide our sales representatives with 
technical support on more complex sales opportunities through our expanding group of technical solution 
specialists.  

•  Migrating to cloud-based solutions for our customers.  Cloud computing will be a key driver of new IT 

spending as our customers seek scalable, cost-effective solutions.  We plan to expand our cloud-based solution 
sales and assist our customers in navigating the complex and growing field of cloud-solution offerings. 

•  Pursuing strategic acquisitions and alliances.  We seek acquisitions and alliances that add new customers, 

strengthen our product offerings, add management talent, and produce operating results which are accretive to 
our core business earnings. 

SERVICE AND SUPPORT 

Since our founding in 1982, our primary objective has been to provide products and services that meet the demands 

and needs of customers and to supplement those products with up-to-date product information and excellent customer 
service and support.  We believe that offering our customers superior value, through a combination of product 
knowledge, consistent and reliable service and support, and leading products at competitive prices, differentiates us from 
other direct marketers and provides the foundation for developing a broad and loyal customer base. 

We invest in training programs for our service and support personnel, with an emphasis on putting customer needs 

and service first.  Product support technicians assist callers with questions concerning compatibility, installation, and 
more difficult questions relating to product use.  The product support technicians authorize customers to return defective 
or incompatible products to either the manufacturer or to us for warranty service.  In-house technicians perform both 
warranty and non-warranty repair on most major systems and hardware products. 

4 

 
 
 
 
 
 
 
 
 
 
Using our customized information system, we transmit our customer orders either to our distribution center or to our 

drop-ship suppliers, depending on product availability, for processing immediately after a customer receives credit 
approval.  At our distribution center, we also perform custom configuration of computer systems as requested by our 
customers, which typically consists of the installation of memory, accessories, and/or software purchased.  Our 
customers may select the method of delivery that best meets their needs and is most cost effective, ranging from 
expedited overnight delivery for urgently needed items to ground freight, generally used for heavier, more bulky items.  
Through our Everything Overnight® service, orders accepted up to 7:00 p.m. Eastern Time can be shipped for overnight 
delivery from our distribution center. 

 Our inventory stocking levels are based on three primary criteria.  First, we stock and maintain a large quantity of 

products that sell through quickly (such as notebook and desktop systems, printers, and monitors).  Second, we stock 
products obtained through opportunistic purchases (including first-to-market and end-of-life special promotions, and 
popular products with limited availability).  Third, we stock products in common demand, such as components we use to 
configure systems prior to shipping, for which we want to avoid shortages.  Inventory stocking decisions are made 
generally independent of the level of shipping service, as expedited shipping, including overnight delivery, is available 
through the majority of our drop-ship suppliers as well as through our warehouse. 

MARKETING AND SALES 

We sell our products through our direct marketing channels to (i) SMBs including small office/home office 
customers, (ii) government and educational institutions, and (iii) medium-to-large corporate accounts.  We strive to be 
the primary supplier of IT products and solutions to our existing and prospective customers by providing exemplary 
customer service.  We use multiple marketing approaches to reach existing and prospective customers, including: 

• 

• 

outbound telemarketing and field sales; 

digital, web, and print media advertising; and 

•  marketing programs targeted to specific customer populations. 

All of our marketing approaches emphasize our broad product offerings, fast delivery, customer support, 

competitive pricing, and our wide range of service solutions. 

Sales Channels.  We believe that our ability to establish and maintain long-term customer relationships and to 
encourage repeat purchases is largely dependent on the strength of our sales personnel and programs.  Because our 
customers’ primary contact with us is through our sales representatives, we are committed to maintaining a qualified, 
knowledgeable, and motivated sales staff with its principal focus on customer service. 

Outbound Telemarketing and Field Sales.  We seek to build loyal relationships with potential high-volume 
customers by assigning them to individual account managers.  We believe that customers respond favorably to one-on-
one relationships with personalized, well-trained account managers.  Once established, these one-on-one relationships 
are maintained and enhanced through frequent telecommunications and targeted catalogs and e-mails, as well as other 
marketing materials designed to meet each customer’s specific IT needs.  We pay most of our account managers a base 
annual salary plus incentive compensation.  Incentive compensation is tied to gross profit dollars produced by the 
individual account manager.  Account managers historically have significantly increased productivity after 
approximately twelve months of training and experience.   

Internet Sales.  (www.pcconnection.com, www.moredirect.com, www.govconnection.com, and 

www.macconnection.com)  We provide product descriptions and prices for generally all products online.  Our PC 
Connection website also provides updated information for more than 300,000 items.  We offer, and continuously update, 
selected product offerings and other special buys.  We believe our websites are important sales sources and 
communication tools for improving customer service. 

5 

 
 
 
 
 
 
 
 
 
 
 
 
Our MoreDirect subsidiary’s business process and operations are primarily Web-based.  Most of its corporate 
customers utilize a customized Web page to quickly search, source, and track IT products.  MoreDirect’s website 
aggregates the current available inventories of its largest IT suppliers into a single online source for its corporate 
customers.  Its custom designed Internet-based system, TRAXX™, provides corporate buyers with comparative pricing 
from several suppliers as well as special pricing arranged through the manufacturer. 

The Internet supports three key business initiatives for us: 

•  Customer choice — We have built our business on the premise that our customers should be able to choose how 
they interact with us--be it by telephone, or by means of their desktop or mobile device via email or the Internet. 

•  Lowering transactions costs — Our website tools include robust product search features and Internet Business 
Accounts (customized Web pages), which allow customers to quickly and easily find information about 
products of interest to them.  If customers still have questions, they may call our telesales representatives or 
account managers.  Such phone calls are typically shorter and have higher close rates than calls from customers 
who have not first visited our websites. 

•  Leveraging the time of experienced sales representatives — Our investments in technology-based sales and 
service programs allow our sales representatives more time to build and maintain relationships with our 
customers and help them to solve their business problems. 

Inbound Telesales.   Our inbound sales representatives answer customer telephone calls generated by our catalogs 

and other advertising programs.  They assist customers in making purchasing decisions, process product orders, and 
respond to customer inquiries on order status, product pricing, and availability.  Using our proprietary information 
systems, sales representatives can quickly access existing customer records which detail purchase history and billing and 
shipping information which helps expedite the ordering process. 

Business Segments.  We conduct our business operations through three business segments: SMB, Large Account, 

and Public Sector. 

SMB Segment.  Our principal target markets in this segment are small-to-medium-sized business customers.  We 

use a combination of outbound telemarketing, including some on-site sales solicitation by business development 
managers, and Internet sales through customized Internet Business Accounts, to reach these customers.       

Large Account Segment.  Through our MoreDirect subsidiary’s custom designed Web-based system, we are able to 
offer our larger corporate customers an efficient and effective method of sourcing, evaluating, purchasing, and tracking a 
wide variety of IT products and services.  MoreDirect’s strategy is to be the primary single source procurement portal for 
its large corporate customers.  MoreDirect’s sales representatives typically have ten to twenty years of experience and 
are located strategically across the United States.  This allows them to work directly with customers, often on site.  
MoreDirect generally places its product orders with manufacturers and/or distribution companies for drop shipment 
directly to its customers.  

Public Sector Segment.  We use a combination of outbound telemarketing, including some on-site sales solicitation 

by business development managers, and Internet sales through customized Internet Business Accounts, to reach these 
customers.  Through our GovConnection subsidiary, we target each of the four distinct market sectors within this 
segment—federal government, higher educational institutions, school grades K-12, and state and local governments. 

6 

 
 
 
 
 
  
 
  
 
 
The following table sets forth the relative distribution of net sales by business segment: 

  Years Ended December 31,   
     2015       2014       2013   

Business Segment 
SMB 
Large Account 
Public Sector 
Total 

 43 %

 41 %   
 42 % 
 35 
 37
 23 
 22
 100 %     100 %   100 %

   36 
   21 

Catalog Distribution.  We publish a variety of catalogs including PC Connection® for the PC market and 

MacConnection® for the Apple market and distribute these catalogs to purchasers on our in-house mailing list as well as 
to prospective customers.  In addition, we distribute specialty catalogs to educational and government customers and 
prospects on a periodic basis.  We also publish monthly catalogs customized with special covers and inserts, offering a 
wide assortment of special offers on products in specific areas such as graphics, server/netcom, and mobile computing, 
or for specific customers, such as healthcare providers. 

Specialty Marketing.  Our specialty marketing activities include direct mail and print campaigns, email programs, 

website promotions, and video/multimedia presentations.  

Customers.  We maintain an extensive database of customers and prospects currently aggregating approximately 12 

million names.  However, no single customer accounted for more than 2% of our consolidated revenue in 2015.  While 
no single agency of the federal government comprised more than 2% of total sales, aggregate sales to the federal 
government were 6.7%, 6.5%, and 6.4% in 2015, 2014, and 2013, respectively.  The loss of any single customer would 
not have a material adverse effect on any of our business segments.  In addition, we do not have individual orders in our 
backlog that are material to our business, as we typically ship products within hours of receipt of orders. 

PRODUCTS AND MERCHANDISING 

We continuously focus on expanding the breadth of our product offerings.  We currently offer our customers over 
300,000 information technology products designed for business applications from more than 1,600 vendors, including 
hardware and peripherals, accessories, networking products, and software.  We select the products we sell based upon 
their technology and effectiveness, market demand, product features, quality, price, margins, and warranties.  The 
following table sets forth our percentage of net sales (in dollars) for major product categories: 

PERCENTAGE OF 
NET SALES 
Years Ended December 31,  
2014 

2013 

2015 

Notebooks/Mobility 
Software 
Servers/Storage 
Net/Com Product 
Other Hardware/Services 

Total 

 23 %   
 17 
 13 
 9 
 38 
 100 %   

 21 %  
 16 
 13 
 9 
 41 
 100 %  

 19 %
 16
 13
 9
 43
 100 %

We offer a 30-day right of return generally limited to defective merchandise.  Returns of non-defective products are 

subject to restocking fees.  Substantially all of the products marketed by us are warranted by the manufacturer.  We 
generally accept returns directly from the customer and then either credit the customer’s account or ship the customer a 
replacement or similar product from our inventory. 

PURCHASING AND VENDOR RELATIONS 

Product purchases from Ingram Micro, Inc., or Ingram, our largest supplier, accounted for approximately 21%, 25%, 

and 24% of our total product purchases in 2015, 2014, and 2013, respectively.  Purchases from Synnex Corporation, or 

7 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
     
    
 
 
  
  
 
  
  
 
  
  
 
  
  
 
 
 
 
 
Synnex, comprised 15%, 13%, and 12% of our total product purchases in 2015, 2014, and 2013, respectively.  Purchases 
from Tech Data Corporation, or Tech Data, comprised 8% of our total product purchases in 2015 and 2014, respectively, 
and 10% in 2013.  No other vendor supplied more than 10% of our total product purchases in 2015, 2014, or 2013.  We 
believe that, while we may experience some short-term disruption, alternative sources for products obtained directly 
from Ingram, Synnex, and Tech Data are available to us.  

Products manufactured by HP represented 22% of our net sales in 2015 and 2014, respectively, and 25% in 2013.  
We believe that in the event we experience either a short-term or permanent disruption of supply of HP products, such 
disruption would likely have a material adverse effect on our results of operations and cash flows. 

Many product suppliers reimburse us for advertisements or other cooperative marketing programs in our catalogs 
and other marketing vehicles.  Reimbursements may be in the form of discounts, advertising allowances, and/or rebates.  
We also receive allowances from certain vendors based upon the volume of our purchases or sales of the vendors’ 
products by us.  Some of our vendors offer limited price protection in the form of rebates or credits against future 
purchases.  We may also participate in end-of-life product and other special purchases which may not be eligible for 
price protection. 

We believe that we have excellent relationships with our vendors.  We generally pay vendors within stated terms, or 
earlier when favorable cash discounts are offered.  We believe our high volume of purchases enables us to obtain product 
pricing and terms that are competitive with those available to other major national solutions providers.  Although brand 
names and individual product offerings are important to our business, we believe that competitive products are available 
in substantially all of the merchandise categories offered by us. 

DISTRIBUTION 

We fulfill orders from customers both from products we hold in inventory and through drop shipping arrangements 

with manufacturers and distributors.  At our 283,000 square foot distribution and fulfillment complex in Wilmington, 
Ohio, we receive and ship inventory, configure computer systems, and process returned products.  Orders are transmitted 
electronically from our various sales facilities to our Wilmington distribution center after credit approval, where 
packaging documentation is printed automatically and order fulfillment takes place.  Our customers are given several 
shipping options, ranging from expedited overnight delivery through our Everything Overnight® service to normal 
ground freight service.  Through our Everything Overnight® service, orders accepted up until 7:00 p.m. Eastern Time, 
can be shipped from our distribution center for overnight delivery via United Parcel Service, or UPS, or FedEx 
Corporation.  Upon request, orders may also be shipped by other common carriers. 

We also place product orders directly with manufacturers and/or distribution companies for drop shipment directly 

to our customers.  Our MoreDirect subsidiary generally utilizes drop shipping for substantially all product orders.  Order 
status with distributors is tracked online, and in all circumstances, a confirmation of shipment from manufacturers and/or 
distribution companies is received prior to initial recording of the transaction.  At the end of each financial reporting 
period, revenue is adjusted to reflect the anticipated receipt of products by the customers in the period.  Products drop 
shipped by suppliers were 74%, 73%, and 71% of net sales in 2015, 2014, and 2013, respectively.  In future years, we 
expect that products drop shipped from suppliers may increase, both in dollars and as a percentage of net sales, as we 
seek to lower our overall inventory and distribution costs while maintaining excellent customer service. 

Certain of our larger customers occasionally request special staged delivery arrangements under which either we or 

our distribution partners set aside and temporarily hold inventory on our customer’s behalf.  Such orders are firm 
delivery orders, and customers generally pay under normal credit terms, regardless of delivery.  Revenue on such 
transactions is not recorded until shipment to their final destination as requested by the customer.  Inventory held for 
such staged delivery requests aggregated $27.7 million and $19.8 million at December 31, 2015 and 2014, respectively. 

We maintain inventories of fast moving products that account for a high percentage of our ongoing product sales 
transactions and sales dollars.  We may also, from time to time, make large inventory purchases of certain first-to-market 
products or end-of-life products to obtain favorable purchasing discounts.  We also maintain sufficient inventory levels 
of high volume components and accessories used for configuration services. 

8 

 
 
 
 
 
 
 
 
MANAGEMENT INFORMATION SYSTEMS 

Our subsidiaries utilize management information systems which have been significantly customized for our use.  
These systems permit centralized management of key functions, including order taking and processing, inventory and 
accounts receivable management, purchasing, sales, and distribution, and the preparation of daily operating control 
reports on key aspects of the business.  We also operate advanced telecommunications equipment to support our sales 
and customer service operations.  Key elements of the telecommunications systems are integrated with our computer 
systems to provide timely customer information to sales and service representatives, and to facilitate the preparation of 
operating and performance data. 

MoreDirect has developed a custom designed Internet-based system, TRAXX™.  This system is an integrated 
application of sales order processing, integrated supply chain visibility, and has full Electronic Data Interchange (EDI) 
links with major manufacturers’ distribution partners for product information, availability, pricing, ordering, delivery, 
and tracking, including related accounting functions. 

Our success is dependent in large part on the accuracy and proper use of our information systems, including our 
telephone systems, to manage our inventory and accounts receivable collections, to purchase, sell, and ship our products 
efficiently and on a timely basis, and to maintain cost-efficient operations.  We expect to continue upgrading our 
information systems in the future to more effectively manage our operations and customer database. 

Our investments in IT infrastructure are designed to enable us to operate more efficiently. While we have not yet 
finalized our decisions regarding the areas of future investment in our IT infrastructure, we expect to increase our capital 
investments in our IT infrastructure, which if fully implemented, would likely exceed $20 million over the next two to 
four years.  For further discussion see “Liquidity and Capital Resources” of Item 7 “Management’s Discussion and 
Analysis of Financial Condition and Results of Operations” of this Annual Report on Form 10-K. 

COMPETITION 

The direct marketing and sale of IT related products, is highly competitive.  We compete with other national 
solutions providers of IT products, including CDW Corporation and Insight Enterprises, Inc., who are much larger than 
we are.  We also compete with: 

• 

• 

• 

• 

• 

certain product manufacturers that sell directly to customers as well as some of our own suppliers, such as 
Apple, Dell, HP, and Lenovo; 

distributors that sell directly to certain customers; 

local and regional VARs; 

various franchisers, office supply superstores, and national computer retailers; and 

companies with more extensive websites and commercial online networks. 

Additional competition may arise if other new methods of distribution emerge in the future.  We compete not only 

for customers, but also for favorable product allocations and cooperative advertising support from product 
manufacturers.  Several of our competitors are larger than we are and have substantially greater financial resources.  
These and other factors related to our competitive position are discussed more fully in the “Overview” of Item 7, 
“Management’s Discussion and Analysis of Financial Condition and Results of Operations” of this Annual Report on 
Form 10-K. 

We believe that price, product selection and availability, and service and support are the most important competitive 

factors in our industry. 

9 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
INTELLECTUAL PROPERTY RIGHTS 

Our trademarks include PC Connection®, MoreDirect™, GovConnection™, MacConnection®, Cloud 
ConnectionTM, and their related logos; Everything Overnight™, The Connection™, Raccoon Character®, Service 
ConnectionTM, HealthConnectionTM, ProConnection™, TRAXX®, Education ConnectionTM, Get ConnectedTM, 
ConnectTM, Your Brands, Your Way, Next Day®, and WebSPOC®.  We intend to use and protect these and our other 
marks, as we deem necessary.  We believe our trademarks have significant value and are an important factor in the 
marketing of our products.  We do not maintain a traditional research and development group, but we work closely with 
computer product manufacturers and other technology developers to stay abreast of the latest developments in computer 
technology, with respect to the products we both sell and use. 

WORK FORCE 

As of December 31, 2015, we employed 2,155 persons (full-time equivalent), of whom 991 (including 261 

management and support personnel) were engaged in sales-related activities, 466 were engaged in providing IT services 
and customer service and support, 413 were engaged in purchasing, marketing, and distribution-related activities, 96 
were engaged in the operation and development of management information systems, and 189 were engaged in 
administrative and finance functions.  We consider our employee relations to be good.  Our employees are not 
represented by a labor union, and we have never experienced a labor related work stoppage. 

Item 1A.  Risk Factors 

We cannot assure investors that our assumptions and expectations will prove to have been correct.  Important 

factors could cause our actual results to differ materially from those indicated or implied by forward-looking statements.  
Such factors that could cause or contribute to such differences include those factors discussed below.  We undertake no 
intention or obligation to update or revise any forward-looking statements, whether as a result of new information, 
future events, or otherwise.  If any of the following risks actually occur, our business, financial condition, or results of 
operations would likely suffer. 

Instability in economic conditions in the financial markets may adversely affect our business and reduce our 
operating results. 

Our business has been affected by changes in economic conditions that are outside of our control, including 

reductions in business investment, loss of consumer confidence, and fiscal uncertainty at both federal and state 
government levels.  Reductions in federal government spending may result in significant reductions in program funding.   
Considerable uncertainty also exists regarding expected economic conditions both globally and in the United States, and 
future delays or reductions in IT spending could have a material adverse effect on demand for our products and 
consequently on our financial results. 

It is difficult to predict how long economic instability may continue, the extent, if any, to which they may 

deteriorate, and to which our business may be adversely affected.  However, if IT spending should again decline, we are 
likely to experience an adverse impact, which may be material on our business and our results of operations. 

We have experienced variability in sales and may not be able to maintain profitable operations. 

Several factors have caused our results of operations to fluctuate and we expect some of these fluctuations to 

continue.  Causes of these fluctuations include: 

• 

• 

• 

shifts in customer demand that affect our distribution models, including demand for total solutions; 

loss of customers to competitors; 

industry shipments of new products or upgrades; 

10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
• 

• 

• 

• 

• 

changes in overall demand and timing of product shipments related to economic markets and to government 
spending; 

changes in vendor distribution of products; 

changes in our product offerings and in merchandise returns; 

changes in distribution models as a result of cloud and software-as-a-service, or SaaS; and 

adverse weather conditions that affect response, distribution, or shipping. 

Our results also may vary based on our ability to manage personnel levels in response to fluctuations in revenue.  
We base personnel levels and other operating expenditures on sales forecasts.  If our revenues do not meet anticipated 
levels in the future, we may not be able to reduce our staffing levels and operating expenses in a timely manner to avoid 
significant losses from operations. 

Substantial competition could reduce our market share and may negatively affect our business. 

The direct marketing industry and the computer products retail business, in particular, are highly competitive.  We 

compete with other national solutions providers of hardware and software and computer related products, including 
CDW Corporation and Insight Enterprises, Inc., each of which is much larger than we are.  Certain hardware and 
software vendors, such as Apple, Dell, Lenovo, and HP, who provide products to us, also sell their products directly to 
end users through their own catalogs, stores, and via the Internet.  We also compete with computer retail stores and 
websites, who are increasingly selling to business customers and may become a significant competitor.  We compete not 
only for customers, but also for advertising support from IT product manufacturers.  Some of our competitors have larger 
customer bases and greater financial, marketing, and other resources than we do.  In addition, some of our competitors 
offer a wider range of products and services than we do and may be able to respond more quickly to new or changing 
opportunities, technologies, and customer requirements.  Many current and potential competitors also have greater name 
recognition, engage in more extensive promotional activities, and adopt pricing policies that are more aggressive than 
ours.  We expect competition to increase as retailers and direct marketers who have not traditionally sold computers and 
related products enter the industry. 

In addition, product resellers and national solutions providers are combining operations or acquiring or merging with 
other resellers and national solutions providers to increase efficiency.  Moreover, current and potential competitors have 
established or may establish cooperative relationships among themselves or with third parties to enhance their products 
and services.  Accordingly, it is possible that new competitors or alliances among competitors may emerge and acquire 
significant market share. 

We may not be able to continue to compete effectively against our current or future competitors.  If we encounter 

new competition or fail to compete effectively against our competitors, our business may be harmed. 

We face and will continue to face significant price competition. 

Generally, pricing is very aggressive in our industry, and we expect pricing pressures to escalate should economic 
conditions deteriorate.  An increase in price competition could result in a reduction of our profit margins.  We may not 
be able to offset the effects of price reductions with an increase in the number of customers, higher sales, cost reductions, 
or otherwise.  Also, our sales of IT hardware products generally result in lower profit margins than those associated with 
software products.  Such pricing pressures could result in an erosion of our market share, reduced sales, and reduced 
operating margins, any of which could have a material adverse effect on our business. 

11 

 
 
 
 
 
 
 
 
 
 
 
 
Virtualization of IT resources and applications, including networks, servers, applications, and data storage may 
disrupt or alter our traditional distribution models. 

Our customers can access, through a cloud-based platform, business-critical solutions without the significant initial 
capital investment required for dedicated infrastructure.  Growing demand for the development of cloud-based solutions 
may reduce demand for some of our existing hardware products.  If the transition to an environment characterized by 
cloud-based computing and software being delivered as a service progresses, we will likely increase investments in this 
area before knowing whether our sales forecasts will accurately reflect customer demand for these products, services, 
and solutions.  We may not will be able to effectively compete using these virtual distribution models.  Our inability to 
compete effectively with current or future virtual distribution model competitors, or adapt to a cloud-based environment, 
could have a material adverse effect on our business. 

We may experience a reduction in the incentive programs offered to us by our vendors. 

Some product manufacturers and distributors provide us with incentives such as supplier reimbursements, payment 

discounts, price protection, rebates, and other similar arrangements.  The increasingly competitive computer hardware 
market has already resulted in the following: 

• 

reduction or elimination of some of these incentive programs; 

•  more restrictive price protection and other terms; and 

• 

reduced advertising allowances and incentives. 

Many product suppliers provide us with advertising allowances, and in exchange, we feature their products in our 

catalogs and other marketing vehicles.  These vendor allowances, to the extent that they represent specific 
reimbursements of incremental and identifiable costs, are offset against SG&A expenses.  Advertising allowances that 
cannot be associated with a specific program funded by an individual vendor or that exceed the fair value of advertising 
expense associated with that program are classified as offsets to cost of sales or inventory.  In the past, we have 
experienced a decrease in the level of vendor consideration available to us from certain manufacturers.  The level of such 
consideration we receive from some manufacturers may decline in the future.  Such a decline could decrease our gross 
profit and have a material adverse effect on our earnings and cash flows. 

Our business could be materially adversely affected by system failures, interruption, integration issues, or 
security lapses of our information technology systems. 

Our ability to effectively manage our business depends significantly on our information systems and infrastructure. 

The failure of our current systems to operate effectively or to integrate with other systems, including integration of 
upgrades to better meet the changing needs of our customers, could result in transaction errors, processing inefficiencies, 
and the loss of sales and customers.  In addition, cybersecurity threats are evolving and include, but are not limited to, 
malicious software, attempts to gain unauthorized access to company or customer data, denial of service attacks, the 
processing of fraudulent transactions, and other electronic security breaches that could lead to disruptions in critical 
systems, unauthorized release of confidential or otherwise protected information, and corruption of data. Although we 
have in place various processes, procedures, and controls to monitor and mitigate these threats, these measures may not 
be sufficient to prevent a material security threat or mitigate these risks for our customers. If any of these events were to 
materialize, they could lead to disruption of our operations or loss of sensitive information as well as subject us to 
regulatory actions, litigation, or damage to our reputation, and could have a material adverse effect on our financial 
position, results of operations, and cash flows. 

12 

 
 
 
 
 
 
 
 
 
 
We could experience Internet and other system failures which would interfere with our ability to process orders. 

We depend on the accuracy and proper use of our management information systems, including our telephone 
system.  Many of our key functions depend on the quality and effective utilization of the information generated by our 
management information systems, including: 

• 

• 

• 

our ability to purchase, sell, and ship products efficiently and on a timely basis; 

our ability to manage inventory and accounts receivable collection; and 

our ability to maintain operations. 

Our management information systems require continual upgrades to most effectively manage our operations and 
customer database.  Although we maintain some redundant systems, with full data backup, our primary computer and 
telecommunications hardware is located in a single facility in New Hampshire, and a substantial interruption in our 
management information systems or in our telephone communication systems, including those resulting from extreme 
weather and natural disasters, as well as power loss, telecommunications failure, or similar events, would substantially 
hinder our ability to process customer orders and thus could have a material adverse effect on our business. 

Should our financial performance not meet expectations and our stock price trade below current levels, we may 
be required to record a significant charge to earnings for impairment of goodwill and other intangibles.  

We test goodwill for impairment each year and more frequently if potential impairment indicators arise.  Although 
the fair value of our Large Account reporting unit substantially exceeded its carrying value at our annual impairment test, 
should the financial performance of the reporting unit not meet expectations due to the economy or otherwise, we would 
likely adjust downward its expected future operating results and cash flows.  Such adjustment may result in a 
determination that the carrying value of goodwill and other intangibles for the reporting unit exceeds its fair value.  This 
determination may in turn require that we record a significant non-cash charge to earnings to reduce the $51.3 million 
aggregate carrying amount of goodwill held by our Large Account reporting unit, resulting in a negative effect on our 
results of operations. 

The failure to comply with our public sector contracts could result in, among other things, fines or liabilities. 

Revenues from the Public Sector segment are derived from sales to federal, state, and local government departments 

and agencies, as well as to educational institutions, through various contracts and open market sales.  Government 
contracting is a highly regulated area.  Noncompliance with government procurement regulations or contract provisions 
could result in civil, criminal, and administrative liability, including substantial monetary fines or damages, termination 
of government contracts, and suspension, debarment, or ineligibility from doing business with the government.  Our 
current arrangements with these government agencies allow them to cancel orders with little or no notice and do not 
require them to purchase products from us in the future.  The effect of any of these possible actions by any government 
department or agency could adversely affect our financial position, results of operations, and cash flows. 

We acquire a majority of our products for resale from a limited number of vendors.  The loss of any one of these 
vendors could have a material adverse effect on our business. 

We acquire products for resale both directly from manufacturers and increasingly indirectly through distributors and 

other sources.  The five vendors supplying the greatest amount of goods to us constituted 61% of our total product 
purchases in the years ended December 31, 2015, 2014, and 2013.  Among these five suppliers, product purchases from 
Ingram, our largest supplier, accounted for approximately 21%, 25%, and 24% of our total product purchases in 2015, 
2014, and 2013, respectively.  Purchases from Synnex comprised 15%, 13%, and 12% of our total product purchases in 
2015, 2014, and 2013, respectively.  Purchases from Tech Data comprised 8% of our total product purchases in 2015 and 
2014, respectively, and 10% in 2013.  No other vendor supplied more than 10% of our total product purchases in 2015, 
2014, or 2013.  If we were unable to acquire products from Ingram, Synnex, or Tech Data, we could experience a short-

13 

 
 
 
 
 
 
 
 
 
 
 
term disruption in the availability of products, and such disruption could have a material adverse effect on our results of 
operations and cash flows. 

Products manufactured by HP represented 22%, of our net sales in 2015 and 2014, respectively, and 25% in 2013.  
We believe that in the event we experience either a short-term or permanent disruption of supply of HP products, such 
disruption would likely have a material adverse effect on our results of operations and cash flows. 

Substantially all of our contracts and arrangements with our vendors that supply significant quantities of products 
are terminable by such vendors or us without notice or upon short notice.  Most of our product vendors provide us with 
trade credit, of which the net amount outstanding at December 31, 2015 was $166.5 million.  Termination, interruption, 
or contraction of relationships with our vendors, including a reduction in the level of trade credit provided to us, could 
have a material adverse effect on our financial position. 

Some product manufacturers either do not permit us to sell the full line of their products or limit the number of 
product units available to national solutions providers such as us.  An element of our business strategy is to continue 
increasing our participation in first-to-market purchase opportunities.  The availability of certain desired products, 
especially in the direct marketing channel, has been constrained in the past.  We could experience a material adverse 
effect to our business if we are unable to source first-to-market purchases or similar opportunities, or if significant 
availability constraints reoccur. 

We are exposed to inventory obsolescence due to the rapid technological changes occurring in the IT industry. 

The market for IT products is characterized by rapid technological change and the frequent introduction of new 

products and product enhancements.  Our success depends in large part on our ability to identify and market products 
that meet the needs of customers in that marketplace.  In order to satisfy customer demand and to obtain favorable 
purchasing discounts, we have and may continue to carry increased inventory levels of certain products.  By so doing, we 
are subject to the increased risk of inventory obsolescence.  Also, in order to implement our business strategy, we intend 
to continue, among other things, placing larger than typical inventory stocking orders of selected products and increasing 
our participation in first-to-market purchase opportunities.  We may also, from time to time, make large inventory 
purchases of certain end-of-life products, which would increase the risk of inventory obsolescence.  In addition, we 
sometimes acquire special purchase products without return privileges.  For these and other reasons, we may not be able 
to avoid losses related to obsolete inventory.  Manufacturers have limited return rights and have taken steps to reduce 
their inventory exposure by supporting “configure-to-order” programs authorizing distributors and resellers to assemble 
computer hardware under the manufacturers’ brands.  These actions reduce the costs to manufacturers and shift the 
burden of inventory risk to resellers like us, which could negatively impact our business. 

We are dependent on key personnel. 

Our future performance will depend to a significant extent upon the efforts and abilities of our senior executives and 

other key management personnel.  The competition for qualified management personnel in the computer products 
industry is very intense, and the loss of service of one or more of these persons could have an adverse effect on our 
business.  Our success and plans for future growth will also depend on our ability to hire, train, and retain skilled 
personnel in all areas of our business, especially sales representatives and technical support personnel.  We may not be 
able to attract, train, and retain sufficient qualified personnel to achieve our business objectives. 

The methods of distributing IT products are changing, and such changes may negatively impact us and our 
business. 

The manner in which IT hardware and software is distributed and sold is changing, and new methods of distribution 

and sale have emerged, including distribution through cloud-based and SaaS solutions.  In addition, hardware and 
software manufacturers have sold, and may intensify their efforts to sell, their products directly to end users.  From time 
to time, certain manufacturers have instituted programs for the direct sales of large order quantities of hardware and 
software to certain major corporate accounts.  These types of programs may continue to be developed and used by 
various manufacturers.  Some of our vendors, including Apple, Dell, HP, and Lenovo, currently sell some of their 

14 

 
 
 
 
 
 
 
 
 
products directly to end users and have stated their intentions to increase the level of such direct sales.  In addition, 
manufacturers may attempt to increase the volume of software products distributed electronically to end users.  An 
increase in the volume of products sold through or used by consumers of any of these competitive programs, or our 
inability to effectively adapt our business to increased electronic distribution of products and services to end users could 
have a material adverse effect on our results of operations.   

We depend heavily on third-party shippers to deliver our products to customers. 

Many of our customers elect to have their purchases shipped by an interstate common carrier, such as UPS or FedEx 

Corporation.  A strike or other interruption in service by these shippers could adversely affect our ability to market or 
deliver products to customers on a timely basis. 

Natural disasters, terrorism, and other circumstances could materially adversely affect our business. 

Natural disasters, terrorism, and other business interruptions have caused and could cause damage or disruption to 
international commerce and the global economy, and thus could have a negative effect on the Company, its suppliers, 
logistics providers, manufacturing vendors, and customers. Our business operations are subject to interruption by natural 
disasters, fire, power shortages, nuclear power plant accidents, terrorist attacks, and other hostile acts, and other events 
beyond our control. Such events could decrease demand for our products, make it difficult or impossible for us to deliver 
services or products to our customers, or to receive products from our suppliers, and create delays and inefficiencies in 
our supply chain.  In the event of a natural disaster or other business interruption, significant recovery time and 
substantial expenditures could be required to resume operations and our financial condition, results of operations, and 
cash flows could be materially adversely affected. 

We may experience increases in shipping and postage costs, which may adversely affect our business if we are not 
able to pass such increases on to our customers. 

Shipping costs are a significant expense in the operation of our business.  Increases in postal or shipping rates could 

significantly impact the cost of shipping customer orders and mailing our catalogs.  Postage prices and shipping rates 
increase periodically, and we have no control over future increases.  We have a long-term contract with UPS, and believe 
that we have negotiated favorable shipping rates with our carriers.  While we generally invoice customers for shipping 
and handling charges, we may not be able to pass on to our customers the full cost, including any future increases in the 
cost, of commercial delivery services, which would adversely affect our business. 

We rely on the continued development of electronic commerce and Internet infrastructure development. 

We continue to have increasing levels of sales made through our e-commerce sites. The on-line experience for our 
clients continues to improve, but the competitive nature of the e-commerce channel also continues to increase.  Growth 
of our overall sales is dependent on customers continuing to expand their on-line purchases in addition to traditional 
channels to purchase products and services. We cannot accurately predict the rate at which on-line purchases will 
expand. 

       Our success in growing our Internet business will depend in large part upon our development of an increasingly 
sophisticated e-commerce experience. Increasing customer sophistication requires that we provide additional website 
features and functionality in order to be competitive in the marketplace and maintain market share. We will continue to 
iterate our website features, but we cannot predict future trends and required functionality or our adoption rate for 
customer preferences. As the number of on-line users continues to grow, such growth may impact the performance of our 
existing Internet infrastructure. 

We face uncertainties relating to unclaimed property and the collection of state sales and use tax. 

We collect and remit sales and use taxes in states in which we have either voluntarily registered or have a physical 
presence.  Various states have sought to impose on direct marketers the burden of collecting state sales and use taxes on 

15 

 
 
 
 
 
 
 
 
 
 
 
 
the sales of products shipped to their residents.  Many states have adopted rules that require companies and their 
affiliates to register in those states as a condition of doing business with those state agencies.  Our three sales companies 
are registered in substantially all states, however, if a state were to determine that our earlier contacts with that state 
exceeded the constitutionally permitted contacts, the state could assess a tax liability relating to our prior year sales.  A 
comprehensive multi-state unclaimed property audit continues to be in process, and total accruals for unclaimed property 
aggregated $1.7 million at December 31, 2015. 

Privacy concerns with respect to list development and maintenance may materially adversely affect our business. 

We mail catalogs and other promotional materials to names in our customer database and to potential customers 
whose names we obtain from rented or exchanged mailing lists.  Public concern regarding the protection of personal 
information has subjected the rental and use of customer mailing lists and other customer information to increased 
scrutiny.  Legislation enacted limiting or prohibiting the use of rented or exchanged mailing lists could negatively affect 
our business. 

We are controlled by two principal stockholders. 

Patricia Gallup and David Hall, our two principal stockholders, beneficially own or control, in the aggregate, 

approximately 56% of the outstanding shares of our common stock as of December 31, 2015.  Because of their beneficial 
stock ownership, these stockholders can continue to elect the members of the Board of Directors and decide all matters 
requiring stockholder approval at a meeting or by a written consent in lieu of a meeting.  Similarly, such stockholders 
can control decisions to adopt, amend, or repeal our charter and our bylaws, or take other actions requiring the vote or 
consent of our stockholders and prevent a takeover of us by one or more third parties, or sell or otherwise transfer their 
stock to a third party, which could deprive our stockholders of a control premium that might otherwise be realized by 
them in connection with an acquisition of our Company.  Such control may result in decisions that are not in the best 
interest of our public stockholders.  In connection with our initial public offering, the principal stockholders placed 
substantially all shares of common stock beneficially owned by them into a voting trust, pursuant to which they are 
required to agree as to the manner of voting such shares in order for the shares to be voted.  Such provisions could 
discourage bids for our common stock at a premium as well as have a negative impact on the market price of our 
common stock. 

Item 1B.  Unresolved Staff Comments 

None. 

Item 2.  Properties 

We lease our corporate headquarters located at 730 Milford Road, Merrimack, New Hampshire 03054-4631, from 
an affiliated company, G&H Post, which is related to us through common ownership.  The initial term of the fifteen-year 
lease ended November 30, 2013, and we amended the lease on May 8, 2014 to extend the term for an additional five 
years.  In addition to the rent payable under the facility lease, we are required to pay real estate taxes, insurance, and 
common area maintenance charges.   The amended lease has been recorded as an operating lease in the financial 
statements. 

In August 2008, we entered into a lease agreement with G&H Post, which is related to us through common 

ownership, for an office facility adjacent to our corporate headquarters.  The lease has a term of ten years and provides 
us with an option to renew the lease for two additional two-year terms, at the then comparable market rate.  The lease 
requires us to pay our proportionate share of real estate taxes and common area maintenance charges as either additional 
rent or directly to third parties and also to pay insurance premiums for the leased property.  The lease has been recorded 
as an operating lease in the financial statements. 

In August 2014, we entered into a ten-year lease for a 283,000 square foot facility in Wilmington, Ohio, which 

houses our distribution and order fulfillment operations.  We also operate sales and support offices in Keene and 
Portsmouth, New Hampshire; Marlborough, Massachusetts; Rockville, Maryland; Shelton, Connecticut; Dakota Dunes, 

16 

 
 
 
 
 
 
 
 
 
 
South Dakota; Boca Raton, Florida; and Itasca, Illinois, and lease facilities at these locations.  Leasehold improvements 
associated with these properties are amortized over the terms of the leases or their useful lives, whichever is shorter.  We 
believe that our distribution facility in Wilmington, Ohio will be sufficient to support our anticipated needs through the 
next twelve months and beyond. 

Item 3.  Legal Proceedings 

We are subject to audits by states on sales and income taxes, unclaimed property, employment matters, and other 
assessments.   A comprehensive multi-state unclaimed property audit continues to be in progress.  While management 
believes that known and estimated liabilities have been adequately provided for, it is too early to determine the ultimate 
outcome of such audits, as formal assessments have not been finalized.  Additional liabilities for this and other audits 
could be assessed, and such outcomes could have a material, negative impact on our financial position, results of 
operations, and cash flows. 

We are subject to various legal proceedings and claims, including patent infringement claims, which have arisen 
during the ordinary course of business.  In the opinion of management, the outcome of such matters is not expected to 
have a material effect on our business, financial position, results of operations, or cash flows. 

Executive Officers of PC Connection 

Our executive officers and their ages as of March 3, 2016 are as follows: 

Name 
Patricia Gallup 
Timothy McGrath 
Joseph Driscoll 

Age 
61 
57 
51 

  Position 
  Chairman and Chief Administrative Officer 
  President and Chief Executive Officer 
  Senior Vice President, Treasurer and Chief Financial Officer 

Patricia Gallup is a co-founder of PC Connection and has served as Chief Administrative Officer since August 
2011.  Ms. Gallup served as Chief Executive Officer from September 2002 to August 2011, and as Chairman of the 
Board since September 2002.  Ms. Gallup also served as President from March 2003 to May 2010.  Ms. Gallup has 
served as a member of our executive management team since its inception in 1982. 

Timothy McGrath has served as Chief Executive Officer since August 2011, and as President since May 2010.  Mr. 

McGrath served as Chief Operating Officer from May 2010 to August 2011.  Mr. McGrath also served as Executive 
Vice President, PC Connection Enterprises from May 2007 to May 2010, as Senior Vice President, PC Connection 
Enterprises from December 2006 to May 2007, and as President of PC Connection Sales Corporation, our largest sales 
subsidiary, from August 2005 to December 2006.  

Joseph Driscoll has served as Senior Vice President, Treasurer, and Chief Financial Officer since March 2012.  
Prior to joining PC Connection, Mr. Driscoll served as Chief Financial Officer at Summer Infant, Inc. from September 
2006 to March 2012. 

Item 4.  Mine Safety Disclosures 

Not applicable. 

17 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 5.  Market for the Registrant’s Common Equity, Related Stockholder Matters, and Issuer Purchases of 

PART II 

Equity Securities 

Market Information 

Our common stock commenced trading on March 3, 1998, on the Nasdaq Global Select Market under the symbol 

“PCCC.”  As of February 25, 2016, there were 26,497,563 shares of our common stock outstanding, held by 
approximately 67 stockholders of record and 4,259 beneficial holders. 

The following table sets forth for the fiscal periods indicated the range of high and low sales prices for our common 

stock on the Nasdaq Global Select Market. 

2015 

     High 

     Low 

Quarter Ended: 

December 31,  
September 30,  
June 30,  
March 31,  

Quarter Ended: 

December 31,  
September 30,  
June 30,  
March 31,  

  $ 23.24  $  19.95
   19.50
   24.04
   22.27

   24.82 
   26.88 
   26.74 

2014 

     High 

     Low 

  $  29.50  $  21.33
   19.60
   19.45
   18.12

   23.17 
   21.90 
   25.22 

In 2015, we declared a special cash dividend of $0.40 per share.  The total cash payment of $10.6 million was made 
on January 12, 2016 to stockholders of record at the close of business on December 29, 2015.  In 2014, we paid a special 
cash dividend of $0.40 per share.  The total cash payment of $10.5 million was made on December 15, 2014 to 
stockholders of record at the close of business on December 1, 2014.  We have no current plans to pay additional cash 
dividends on our common stock in the foreseeable future, and declaration of any future cash dividends will depend upon 
our financial position, strategic plans, and general business conditions.  

Share Repurchase Authorization 

On March 28, 2001, our Board of Directors authorized the spending of up to $15.0 million to repurchase our 
common stock.  We consider block repurchases directly from larger stockholders, as well as open market purchases, in 
carrying out our ongoing stock repurchase program.    

We did not repurchase any shares in 2014 or 2015.  As of December 31, 2015, we have repurchased an aggregate of 

1,682,119 shares for $12.2 million under our Board approved 2001 repurchase program.  The maximum approximate 
dollar value of shares that may yet be purchased under this Board authorized program is $2.8 million.  

On February 11, 2014, our Board approved a new share repurchase program authorizing up to $15.0 million in share 

repurchases.  There is no fixed termination date for this repurchase program.  Purchases may be made in open-market 
transactions, block transactions on or off an exchange, or in privately negotiated transactions.  We intend to complete the 
2001 repurchase program before repurchasing shares under the new program.  The timing and amount of any share 
repurchases will be based on market conditions and other factors. 

18 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Stock Performance Graph 

The following performance graph and related information shall not be deemed “soliciting material” or to be “filed” 

with the SEC, nor shall such information be incorporated by reference into any future filing under the Securities Act of 
1933 or the Exchange Act, each as amended, except to the extent that we specifically incorporate it by reference into 
such filing. 

The following stock performance graph compares cumulative total stockholder return on our common stock for the 

period from January 1, 2010 through December 31, 2015 with the cumulative total return for (i) the Nasdaq Stock 
Market Composite and (ii) the Nasdaq Retail Trade Stocks (Peer Group) for the period starting January 1, 2010 and 
ending December 31, 2015.  This graph assumes the investment of $100 on January 1, 2010 in our common stock and in 
each of the two Nasdaq indices, and that dividends are reinvested. 

Company Name / Index 
PC Connection, Inc. 
Nasdaq Stock Market-Composite 
Nasdaq Retail Trade (Peer Index) 

  Base 
  Period  
     10-Dec      11-Dec 
    100.00  
    100.00  
    100.00  

Years Ended 

     12-Dec      13-Dec       14-Dec      15-Dec  
 129.84     139.43     306.57     308.19    289.34
 99.17      116.48     163.21     187.27    200.31
 112.61     133.16     172.92     192.37    201.20

19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Item 6.  Selected Financial Data 

The following selected financial data should be read in conjunction with our Consolidated Financial Statements and 

the Notes thereto, and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and 
other financial information included elsewhere in this Annual Report on Form 10-K. 

Consolidated Statement of Operations 
Data: 

Net sales  
Cost of sales 
Gross profit 
Selling, general and administrative 
expenses 
Special charges (1) 
Income from operations 
Interest expense 
Other, net 
Income before taxes 
Income tax provision 
Net income  

Basic earnings per share 
Diluted earnings per share 

Consolidated Balance Sheet Data: 

Working capital 
Total assets 
Short-term debt: 

2015 

Years Ended December 31,  
2014 
2012 
2013 
(dollars in thousands, except per share) 

2011 

  $ 2,573,973
   2,232,954
 341,019

$ 2,463,339
   2,139,950
 323,389

$ 2,221,638
   1,928,638
 293,000

$  2,158,873  $ 2,103,295
   1,838,411
   1,876,784 
 264,884
 282,089 

 262,465

 251,935

 233,604

 —  

 78,554
 (87)
 —  

 —  

 —   

 71,454
 (86)

 59,396
 (149)

─  

─   

 78,467
 (31,640)
 46,827

 1.77
 1.76

$

$
$

  $

  $
  $

 71,368
 (28,687)
 42,681

 1.63
 1.61

$

$
$

 59,247
 (23,565)
 35,682

 1.37
 1.35

$ 

$ 
$ 

 226,322 
 1,135 
 54,632 
 (166)
 41 
 54,507 
 (21,436)
 33,071  $

 217,273
 —
 47,611
 (369)
 189
 47,431
 (18,644)
 28,787

 1.25  $
 1.24  $

 1.08
 1.07

2015 

2014 

As of December 31,  
2013 
(dollars in thousands) 

2012 

2011 

  $ 330,848
   639,074

$  293,449
   539,960

$  256,376  $   222,987  $  207,312
 468,019
    468,323 

 500,944 

Borrowings under line of credit 
Current maturities of capital lease obligation 
to affiliate 

─  

─  

─  

─  

─ 

─ 

─ 

 5,267

 989 

 971

Long-term debt: 

Capital lease obligation to affiliate, 

less current maturities 
Total stockholders’ equity 
Cash dividends declared per share 

─  

─  

   392,451
 0.40

  $

   354,008
 0.40
$

─ 
 319,829 

─ 
    291,303 

$

 0.40  $ 

 0.38  $

 989
 273,529
 0.40

(1)  Special charges in 2012 consisted of $1,135 related to share-based awards granted upon the retirement of a former executive 

officer and workforce reductions.  

20 

 
 
 
 
 
 
 
 
 
 
 
    
    
    
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
    
    
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
  
 
 
 
 
 
 
 
Item 7.  Management’s Discussion and Analysis of Financial Condition and Results of Operations 

Our management’s discussion and analysis of our financial condition and results of operations include the 
identification of certain trends and other statements that may predict or anticipate future business or financial results 
that are subject to important factors that could cause our actual results to differ materially from those indicated.  See 
“Item 1A.  Risk Factors.” 

OVERVIEW 

We are a national solutions provider of a wide range of information technology, or IT, solutions.  We help our 
customers design, enable, manage, and service their IT environments. We provide IT products, including computer 
systems, software and peripheral equipment, networking communications, and other products and accessories that we 
purchase from manufacturers, distributors, and other suppliers.  We also offer services involving design, configuration, 
and implementation of IT solutions.  These services are performed by our personnel and by third-party providers.  We 
operate through three sales segments, which serve primarily: (a) small- to medium-sized businesses, or SMBs, through 
our PC Connection Sales subsidiary, (b) large enterprise customers, in our Large Account segment, through our 
MoreDirect subsidiary, and (c) federal, state, and local government and educational institutions, in our Public Sector 
segment, through our GovConnection subsidiary. 

We generate sales primarily through outbound telemarketing and field sales contacts by account managers focused 
on the business, education, and government markets, our websites, and inbound calls from customers responding to our 
catalogs and other advertising media.  We seek to recruit, retain, and increase the productivity of our sales personnel 
through training, mentoring, financial incentives based on performance, and updating and streamlining our information 
systems to make our operations more efficient. 

As a value added reseller in the IT supply chain, we do not manufacture IT hardware or software.  We are dependent 

on our suppliers—manufacturers and distributors that historically have sold only to resellers rather than directly to end 
users.  However, certain manufacturers have on multiple occasions attempted to sell directly to our customers, and in 
some cases, have restricted our ability to sell their products directly to certain customers, thereby attempting to eliminate 
our role.  We believe that the success of these direct sales efforts by suppliers will depend on their ability to meet our 
customers’ ongoing demands and provide objective, unbiased solutions to meet their needs.  We believe more of our 
customers are seeking comprehensive IT solutions, rather than simply the acquisition of specific IT products.  Our 
advantage is our ability to be product-neutral and provide a broader combination of products, services, and advice 
tailored to customer needs.  By providing customers with customized solutions from a variety of manufacturers, we 
believe we can mitigate the negative impact of continued direct sales initiatives from individual manufacturers.  Through 
the formation of our ProConnection services group we are able to provide customers complete IT solutions, from 
identifying their needs, to designing, developing, and managing the integration of products and services to implement 
their IT projects.  Such service offerings carry higher margins than traditional product sales.  Additionally, the technical 
certifications of our service engineers permit us to offer higher-end, more complex products that generally carry higher 
gross margins.  We expect these service offerings and technical certifications to continue to play a role in sales 
generation and improve gross margins in this competitive environment. 

The primary challenges we continue to face in effectively managing our business are (1) increasing our revenues 
while at the same time improving our gross margin in all three segments, (2) recruiting, retaining, and improving the 
productivity of our sales and technical support personnel, and (3) effectively controlling our selling, general, and 
administrative, or SG&A, expenses while making major investments in our IT systems and solution selling personnel, 
especially in relation to changing revenue levels. 

To support future growth, we are expanding our IT solution business, which requires the addition of highly-skilled 

service engineers.  Although we expect to realize the ultimate benefit of higher-margin service revenues under this multi-
year initiative, we believe that our cost of services will increase significantly as we add service engineers.  If our service 
revenues do not grow enough to offset the cost of these headcount additions, our operating results may decline. 

21 

 
 
 
 
 
 
 
 
Market conditions and technology advances significantly affect the demand for our products and services.  Virtual 

delivery of software products and advanced Internet technology providing customers enhanced functionality have 
substantially increased customer expectations, requiring us to invest more heavily in our own IT development to meet 
these new demands.  This investment includes significant planned expenditures to update our websites, as buying trends 
change and electronic commerce continues to grow. 

Our investments in IT infrastructure are designed to enable us to operate more efficiently and provide our customers 
enhanced functionality.  While we have not yet finalized our decisions regarding the areas of future investment in our IT 
infrastructure, we expect to increase our capital investments in our IT infrastructure in the next three to five years, which 
will also likely increase SG&A expenses as assets are placed into service and depreciated.  

RESULTS OF OPERATIONS 

The following table sets forth information derived from our statements of income expressed as a percentage of net 

sales for the periods indicated:  

Net sales (in millions) 
Gross margin 
Selling, general and administrative expenses 
Income from operations 

2015 

Years Ended December 31,  
2014 
$  2,463.3 

2013 
$ 2,221.6

  $ 2,574.0 

 13.2 %   
 10.2 
 3.0 

 13.1 %  
 10.2 
 2.9 

 13.2 %
 10.5
 2.7

Net sales increased in 2015 by $110.6 million, or 4.5%, compared to 2014, due primarily to increased sales in our 

Large Account segment.  Net sales of notebooks/mobility products increased as mobility continued to be a strategic 
focus for customers in all three segments.  Our investments in advanced solution sales also led to increased sales of 
software and servers/storage products.  Gross margin (gross profit expressed as a percentage of net sales) increased 
slightly compared to the prior year.  SG&A expenses remained unchanged as a percentage of net sales, but increased in 
dollars due to incremental variable compensation associated with higher gross profits and investments in solution sales 
and support personnel.  Operating income in 2015 increased year over year in both dollars and as a percentage of net 
sales due to the increase in net sales.  

Sales Distribution 

The following table sets forth our percentage of net sales by segment and product mix: 

Years Ended December 31,  
2014 

2015 

2013 

Business Segment 

SMB 
Large Account 
Public Sector 

Total 

Product Mix 

Notebooks/Mobility 
Software 
Servers/Storage 
Net/Com Product 
Other Hardware/Services 

Total 

 41 %   
 37 
 22 
 100 %   

 42 %  
 35 
 23 
 100 %  

 43 %
 36
 21
 100 %

 23 %   
 17 
 13 
 9 
 38 
 100 %   

 21 %  
 16 
 13 
 9 
 41 
 100 %  

 19 %
 16
 13
 9
 43
 100 %

22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
   
  
 
   
  
 
 
 
 
 
 
 
 
 
 
 
  
 
     
    
  
 
 
  
 
  
 
 
 
 
 
 
  
 
  
 
  
 
  
 
 
 
Gross Profit Margins 

The following table summarizes our overall gross profit margins, as a percentage of net sales, for the last three 

years:   

Segment 
SMB 
Large Account 
Public Sector 
Total 

Years Ended December 31,  
2014 

2015 

2013 

 15.5 %   
 12.0 
 11.3 
 13.2 %   

 15.1 %  
 12.2 
 10.9 
 13.1 %  

 15.4 %  
 11.5  
 11.4  
 13.2 %  

Cost of Sales and Certain Other Costs 

Cost of sales includes the invoice cost of the product, direct employee and third party cost of services, direct costs of 
packaging, inbound and outbound freight, and provisions for inventory obsolescence, adjusted for discounts, rebates, and 
other vendor allowances.   

Operating Expenses 

The following table reflects our more significant operating expenses for the last three years (in millions of dollars): 

Personnel costs 
Advertising  
Facilities operations 
Professional fees 
Credit card fees 
Depreciation and amortization 
Bad debts 
Other, net  
Total 
Percentage of net sales 

Years Ended December 31,  
2014 
$   189.7 
 15.7 
 12.0 
 7.3 
 7.7 
 8.1 
 0.8 
 10.6 
$   251.9 

2013 
$  173.6
 18.0
 10.6
 7.7
 7.4
 7.1
 1.1
 8.1
$  233.6

2015 
$  200.5 
 15.7 
 12.7 
 7.5 
 7.1 
 9.0 
 0.6 
 9.4 
$  262.5 

 10.2 %   

 10.2 %  

 10.5 %

Personnel costs increased in 2015 compared to 2014 due to investments in our sales force and solution sales support, 

in addition to increased variable compensation associated with higher gross profits.  Facilities operations increased year 
over year in 2015 due to the mid-year opening of our new distribution center, as lease expense for the previous facilities 
continued through the end of 2015.  We will not incur any lease expense in 2016 for the previous facilities.  

23 

 
 
 
 
 
 
 
 
  
 
     
    
  
 
 
  
 
  
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
    
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
YEAR-OVER-YEAR COMPARISONS 

Year Ended December 31, 2015 Compared to Year Ended December 31, 2014 

Net sales increased by 4.5% to $2,574.0 million in 2015 from $2,463.3 million in 2014.  Changes in net sales and 

gross profit by operating segment are shown in the following table (dollars in millions): 

Sales: 

SMB 
Large Account 
Public Sector 

Total 
Gross Profit: 
SMB 
Large Account 
Public Sector 

Total 

Years Ended December 31,  

2015 

2014 

Amount 

     % of 
  Net Sales

  Amount 

      % of 
  Net Sales

     % 

  Change  

$ 1,040.6

 961.0  
 572.4  

$ 2,574.0

 40.5 %  $ 1,037.6 
 37.3
 22.2
 100.0 %  $ 2,463.3 

 850.8    
 574.9    

 42.1 %  
 34.5
 23.4
  100.0 %  

 0.3 %
 13.0
 (0.4) 
 4.5 %

$  161.3

 115.0  
 64.7  

$  341.0

 15.5 %  $  156.6 
 12.0
 11.3
 13.2 %  $  323.4 

 104.2    
 62.6    

 15.1 %  
 12.2
 10.9
 13.1 %  

 3.0 %
 10.5
 3.3
 5.5 %

•  Net sales for the SMB segment increased slightly due to higher notebooks/mobility sales.  Sales of desktops in 2014 

were high due to the expiration of support for Windows XP software in April 2014.  Increased sales of 
notebooks/mobility, servers/storage, and net/com products for this segment offset the year-over-year decline in 
desktops.  

•  Net sales for the Large Account segment increased due to our focus on growing advanced solution sales including 
software and servers/storage products.  Software and servers/storage product sales for this segment increased year 
over year by 27% and 14%, respectively, due to our investment in technical solution engineers and the completion of 
large software deals.  Servers sales increased in part due to the expiration in July 2015 of support for Windows 
Server 2003 software. 

•  Net sales to the Public Sector segment decreased by 0.4% or $2.5 million.  Sales to the federal government increased 

by 8.7% due to higher sales made under federal government contracts, while state and local government and 
educational institutions decreased by 4.0% due to lower sales to K-12 customers.  Sales of notebooks/mobility 
increased in this segment, offset by decreased sales of net/com products. 

Gross profit for 2015 increased year over year in dollars and as a percentage of net sales (gross margin), as explained 
below: 

•  Gross profit for the SMB segment increased due to an increase in net sales and gross margin.  Gross margin 

increased year over year due to higher invoice selling margins (29 basis points) realized on increased sales of higher-
margin net/com and storage products, as well as an increase in vendor early-payment discounts (9 basis points).  

•  Gross profit for the Large Account segment increased due to higher net sales.  Gross margin decreased due to lower 
invoice selling margins (41 basis points) associated with increased sales of lower-margin notebooks/mobility 
products, offset by higher agency revenues (16 basis points).  We receive agency fees from suppliers for certain 
software and hardware sales which are recorded as revenue with no corresponding cost of goods sold, and 
accordingly such fees have a positive impact on gross margin.  

•  Gross profit for the Public Sector segment increased despite lower net sales.  Invoice selling margins increased by 

45 basis points due to increased demand for higher margin products such as software. 

24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Selling, general and administrative expenses in 2015 increased in dollars and remained unchanged as a percentage 
of net sales compared to the prior year.  SG&A expenses attributable to our three operating segments and the remaining 
unallocated Headquarters/Other group expenses are summarized below (dollars in millions):   

Years Ended December 31,  
2014 
2015 

SMB 
Large Account 
Public Sector 
Headquarters/Other, unallocated 

Total 

Amount
$ 118.4

 73.9  
 57.8  
 12.4
$ 262.5

    % of Net     
  Sales 

     % of Net      % 
  Sales 

  Amount 
 11.4 %   $  117.0 
 7.7
 10.1

 64.9    
 59.0    
 11.0 
 10.2 %   $  251.9 

  Change  
 1.2 %
 13.7
 (2.0)
 12.7
 4.2 %

 11.3 %  
 7.6
 10.3

 10.2 %  

•  SG&A expenses for the SMB segment increased slightly in dollars and as a percentage of net sales.  Both increased 
due to incremental variable compensation associated with higher gross profits and greater usage of Headquarter 
services, but were partially offset by reduced advertising expense.  The increase in Headquarter services was partly 
related to additional technical and engineering support provided to the SMB segment.  

•  SG&A expenses for the Large Account segment increased in dollars and as a percentage of net sales.  The increase 
in SG&A dollars and as a percentage of net sales was due to investments in solution sales and services, incremental 
variable compensation associated with higher gross profits, and higher usage of Headquarter services.  The increase 
in Headquarter services was partly related to additional technical and engineering support provided to the Large 
Account segment. 

•  SG&A expenses for the Public Sector segment decreased in dollars and as a percentage of net sales due to a 

reduction in advertising expense and credit card fees.   

•  SG&A expenses for the Headquarters/Other group increased due to an increase in unallocated personnel and other 

related costs, including higher executive management oversight costs associated with our improved operating results 
in 2015.  The Headquarters/Other group provides services to the three segments in areas such as finance, human 
resources, IT, marketing, and product management.  Most of the operating costs associated with such corporate 
headquarters services are charged to the operating segments based on their estimated usage of the underlying 
services. The amounts shown above represent the remaining unallocated costs. 

Income from operations increased by $7.1 million to $78.6 million in 2015, from $71.5 million in 2014.  Income 
from operations as a percentage of net sales increased to 3.0% for 2015 from 2.9% in 2014.  The increase in operating 
income resulted primarily from an increase in net sales. 

Income taxes.  Our effective tax rate was 40.3% for the year ended December 31, 2015, compared to 40.2% for the 

year ended December 31, 2014.  Our tax rate will vary based on income apportionment to certain jurisdictions, valuation 
reserves, and accounting for uncertain tax positions.  However, we do not expect these variations to be significant in 
2016.  

Net income increased by $4.1 million to $46.8 million in 2015 from $42.7 million in 2014, principally due to the 

increase in operating income. 

25 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
Year Ended December 31, 2014 Compared to Year Ended December 31, 2013 

Net sales increased by 10.9% to $2,463.3 million in 2014 from $2,221.6 million in 2013.  Changes in net sales and 

gross profit by operating segment are shown in the following table (dollars in millions): 

Sales: 

SMB 
Large Account 
Public Sector 

Total 
Gross Profit: 
SMB 
Large Account 
Public Sector 

Total 

Years Ended December 31,  

2014 

2013 

Amount 

     % of 
  Net Sales

  Amount 

     % of 
  Net Sales

     % 

  Change  

$  1,037.6

 850.8  
 574.9  

$  2,463.3

 42.1 %  $  952.7 
 34.5
 23.4
 100.0 %  $  2,221.6 

 793.7    
 475.2    

 42.9 %  
 35.7
 21.4
 100.0 %    10.9 %

 8.9 %
 7.2
 21.0

$  156.6

 104.2  
 62.6  

$  323.4

 15.1 %  $  147.0 
 12.2
 10.9
 13.1 %  $  293.0 

 91.7    
 54.3    

 15.4 %  
 11.5
 11.4
 13.2 %    10.4 %

 6.5 %
 13.7
 15.4

•  Net sales for the SMB segment increased due to our focus on growing technical solution sales and the expiration in 
April 2014 of support for the Windows XP operating system, which generated increased demand for desktops, 
notebooks, and software products.  

•  Net sales for the Large Account segment increased due to our focus on growing technical solution sales, our 

acquisition of new customers, and the expiration in April 2014 of support for the Windows XP operating system. In 
addition, sales increased due to the release of pent-up corporate refresh demand for IT product rollouts that were 
delayed from 2013. 

•  Net sales to the Public Sector segment increased due to a 24% increase in sales to state and local governments and 
educational institutions and a 14% increase in sales to the federal government.   Sales of notebooks and tablets 
increased to K-12 educational customers due to higher demand associated with the implementation of standardized 
digital testing requirements.  Federal government sales increased due to the expiration in April 2014 of support for 
the Windows XP operating system, as well as increased sales of wireless and other net/com products. 

Gross profit for 2014 increased year over year in dollars, but decreased as a percentage of net sales (gross margin), as 
explained below: 

•  Gross profit for the SMB segment increased due to an increase in net sales.  Gross margin decreased year over year 
due to lower invoice selling margins (42 basis points) realized on increased sales of lower-margin desktops and 
notebooks but was partially offset by higher agency revenues (7 basis points) that have no corresponding cost of 
goods sold, and accordingly such fees have a positive impact on gross margin.  

•  Gross profit for the Large Account segment increased due to higher net sales and gross margin, which increased due 

to improved invoice selling margins (52 basis points) and higher agency revenues (15 basis points).  

•  Gross profit for the Public Sector segment increased due to an increase in net sales.  Invoice selling margins 

decreased by 54 basis points due to increased demand for lower margin products such as notebooks and desktops. 

26 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Selling, general and administrative expenses in 2014 increased in dollars, but decreased as a percentage of net sales 
compared to the prior year.  SG&A expenses attributable to our three operating segments and the remaining unallocated 
Headquarters/Other group expenses are summarized below (dollars in millions):   

Years Ended December 31,  
2013 
2014 

SMB 
Large Account 
Public Sector 
Headquarters/Other, unallocated 

Total 

Amount
$  117.0

 64.9  
 59.0  
 11.0
$  251.9

    % of Net     
  Sales 

    % of Net      % 
  Sales 

  Amount 
 11.3 %  $  115.4 
 7.6
 10.3

 60.0    
 50.9    
 7.3 
 10.2 %  $  233.6 

  Change  
 1.4 %
 8.2
 15.9
 50.7
 7.8 %

 12.1 %  
 7.6
 10.7

 10.5 %  

•  SG&A expenses for the SMB segment increased in dollars, but decreased as a percentage of net sales.  The dollar 
increase was attributable to investments in solution sales and services and incremental variable compensation 
associated with higher gross profits, but was partially offset by reduced advertising expense.  The decrease in SG&A 
as a percentage of net sales was due to the leveraging of fixed costs over larger net sales. 

•  SG&A expenses for the Large Account segment increased in dollars, but was unchanged as a percentage of net sales 
due to the leveraging of fixed costs over larger net sales.  The dollar increase was attributable to investments in 
solution sales and services and incremental variable compensation associated with higher gross profits. 

•  SG&A expenses for the Public Sector segment increased in dollars, but decreased as a percentage of net sales.  The 
dollar increase was due to higher credit card fees and incremental variable compensation associated with higher 
gross profits.  The decrease in SG&A as a percentage of net sales was due to the leveraging of fixed costs over larger 
net sales. 

•  SG&A expenses for the Headquarters/Other group increased due to an increase in unallocated personnel and other 

related costs, including higher executive management oversight costs associated with our improved operating results 
in 2014.   

Income from operations increased by $12.1 million to $71.5 million in 2014, from $59.4 million in 2013.  Income 
from operations as a percentage of net sales increased to 2.9% for 2014 from 2.7% in 2013.  The increase in operating 
income resulted from an increase in sales and gross margin. 

Income taxes.  Our effective tax rate was 40.2% for the year ended December 31, 2014, compared to 39.8% for the 

year ended December 31, 2013.  Our tax rate will vary based on income apportionment to certain jurisdictions, valuation 
reserves, and accounting for uncertain tax positions.   

Net income increased by $7.0 million to $42.7 million in 2014 from $35.7 million in 2013, principally due to the 

increase in operating income. 

LIQUIDITY AND CAPITAL RESOURCES 

Liquidity Overview 

Our primary sources of liquidity have historically been internally generated funds from operations and borrowings 

under our bank line of credit.  We have used those funds to meet our capital requirements, which consist primarily of 
working capital for operational needs, capital expenditures for computer equipment and software used in our business, 
repurchases of common stock for treasury, dividend payments, and as opportunities arise, possible acquisitions of new 
businesses. 

27 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
We believe that funds generated from operations, together with available credit under our bank line of credit, will be 

sufficient to finance our working capital, capital expenditures, and other requirements for at least the next twelve 
calendar months.  We expect our capital needs for the next twelve months to consist primarily of capital expenditures of 
$10.0 to $12.0 million and payments on leases and other contractual obligations of approximately $3.5 million.  We have 
undertaken a comprehensive review and assessment of our entire business software needs, including commercially 
available software that meets, or can be configured to meet, those needs better than our existing software.  While we 
have not finalized our decisions regarding the areas of future investment in our IT infrastructure, the incremental capital 
costs of such a project, if fully implemented, would likely exceed $20.0 million over the next two to four years.  

We expect to meet our cash requirements for 2016 through a combination of cash on hand, cash generated from 

operations, and borrowings on our bank line of credit, as follows: 

•  Cash on Hand.  At December 31, 2015, we had $80.2 million in cash and cash equivalents. 

•  Cash Generated from Operations.  We expect to generate cash flows from operations in excess of operating cash 

needs by generating earnings and managing net changes in inventories and receivables with changes in payables to 
generate a positive cash flow. 

•  Credit Facilities.  As of December 31, 2015, no borrowings were outstanding against our $50.0 million bank line of 
credit, which is available until February 24, 2017.  Accordingly, our entire line of credit was available for borrowing 
at December 31, 2015.  This line of credit can be increased, at our option, to $80.0 million for approved acquisitions 
or other uses authorized by the bank.  Borrowings are, however, limited by certain minimum collateral and earnings 
requirements, as described more fully below. 

Our ability to continue funding our planned growth, both internally and externally, is dependent upon our ability to 

generate sufficient cash flow from operations or to obtain additional funds through equity or debt financing, or from 
other sources of financing, as may be required.  While we do not anticipate needing any additional sources of financing 
to fund our operations at this time, if demand for IT products declines, our cash flows from operations may be 
substantially affected.  See also related risks listed under “Item 1A.  Risk Factors.” 

Summary Sources and Uses of Cash 

The following table summarizes our sources and uses of cash over the last three years (in millions of dollars): 

Years Ended December 31,  
2014 

2013 

2015 

Net cash provided by operating activities 
Net cash used for investing activities 
Net cash provided by (used for) financing activities 
Increase in cash and cash equivalents 

$

$

 30.9 
 (12.8)
 1.2 
 19.3 

$ 

$ 

 35.4 
 (7.6)
 (9.4)
 18.4 

$

$

 19.6
 (7.6)
 (9.4)
 2.6

Cash provided by operating activities totaled $30.9 million in 2015.  Operating cash flow in 2015 resulted primarily 
from net income before depreciation and amortization and an increase in accounts payable offset partially by increases in 
accounts receivable and inventory.  Accounts receivable increased year over year by $64.2 million primarily due to the 
timing of sales at the end of 2015.  Days sales outstanding increased to 44 days at December 31, 2015, from 40 days at 
December 31, 2014.  Inventory increased year over year by $11.9 million in 2015 due primarily to an increase in 
purchases made to address increased future demand. Inventory days, which is the measure of the average number of days 
goods remain in inventory before being sold, increased from 15 days at December 31, 2014, to 16 days at December 31, 
2015.  Operating cash in 2014 was primarily generated by net income before depreciation and amortization partially 
offset by increases in accounts receivable and inventory.  Operating cash in 2013 was primarily generated by net income 
before depreciation and amortization partially offset by increases in accounts receivable and inventory.   

28 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
    
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
At December 31, 2015, we had $166.5 million in outstanding accounts payable.  Such accounts are generally paid 
within 30 days of incurrence, or earlier when favorable cash discounts are offered.  This balance will be financed by cash 
flows from operations or short-term borrowings under the line of credit.  This amount includes $23.0 million payable to 
two financial institutions under inventory trade credit agreements we use to finance our purchase of certain inventory, 
secured by the inventory which is financed.  We believe we will be able to meet our obligations under our accounts 
payable with cash flows from operations and our existing line of credit.   

Cash used for investing activities increased $5.2 million in 2015, compared to 2014.  Cash used to purchase property 
and equipment less proceeds from the sale of equipment amounted to $12.3 million in 2015, compared to $7.6 million in 
2014 and 2013, respectively.  These expenditures were primarily related to capitalized internally-developed software in 
connection with the investments in our IT infrastructure, and in 2015, included our investment in a distribution center.       

Cash provided by financing activities increased $10.6 million in 2015, compared to 2014.  Cash provided by 
financing activities in 2015 related primarily to proceeds of $0.9 million from the issuance of stock under our employee 
stock purchase plan. Financing uses of cash included dividends of $10.5 million in 2014 and 2013, respectively.  In 
addition, our 2013 financing uses of cash included repayment of our capital lease obligations.  In January 2016, the 
Company paid a dividend of $10.6 million which was declared in December 2015. 

Debt Instruments, Contractual Agreements, and Related Covenants 

Below is a summary of certain provisions of our credit facilities and other contractual obligations.  For more 
information about the restrictive covenants in our debt instruments and inventory financing agreements, see “Factors 
Affecting Sources of Liquidity” below.  For more information about our obligations, commitments, and contingencies, 
see our consolidated financial statements and the accompanying notes included in this annual report. 

Bank Line of Credit.  Our bank line of credit extends until February 2017 and is collateralized by our accounts 
receivable.  Our borrowing capacity is up to $50.0 million at the one-month London Interbank Offered Rate, or LIBOR, 
plus a spread based on our funded debt ratio, or in the absence of LIBOR, the prime rate (3.50% at December 31, 2015).  
The one-month LIBOR rate at December 31, 2015 was 0.43%.  In addition, we have the option to increase the facility by 
an additional $30.0 million to meet additional borrowing requirements.  Our credit facility is subject to certain covenant 
requirements which are described below under “Factors Affecting Sources of Liquidity.”  We did not have any 
borrowings under the credit facility during the year ended December 31, 2015.  

Cash receipts are automatically applied against any outstanding borrowings.  Any excess cash on account may either 
remain on account to generate earned credits to offset up to 100% of cash management fees, or may be invested in short-
term qualified investments.  Borrowings under the line of credit are classified as current.  At December 31, 2015, the 
entire $50.0 million facility was available for borrowing.   

Trade Credit Agreements.  We have additional security agreements with two financial institutions to facilitate the 

purchase of inventory from various suppliers under certain terms and conditions.  These agreements allow a 
collateralized first position in certain branded products in our inventory that were financed by these two institutions.  
Although the agreements provide for up to 100% financing on the purchase price of these products, up to an aggregate of 
$65.0 million, any outstanding financing must be fully secured by available inventory.  We do not pay any interest or 
discount fees on such inventory.  The related costs are borne by the suppliers as an incentive for us to purchase their 
products.  Amounts outstanding under such facilities, which equaled $23.0 million in the aggregate as of December 31, 
2015, are recorded in accounts payable.  The inventory financed is classified as inventory on the consolidated balance 
sheet. 

29 

 
 
 
 
 
 
 
 
Contractual Obligations.  The following table sets forth information with respect to our long-term obligations 

payable in cash as of December 31, 2015 (in thousands):  

Contractual Obligations: 
Operating lease obligations (1) 

Payments Due By Period 

Total 

    Less Than      1 – 3 
  Years 

1 Year 

      3 – 5 
  Years 

    More Than 
5 Years 

  $ 17,137  

 3,615    6,346     2,623  

 4,553

(1)  Excluding taxes, insurance, and common area maintenance charges. 

Due to the uncertainty with respect to the timing of future cash flows associated with our unrecognized tax benefits 

at December 31, 2015, we are unable to make reasonably reliable estimates of the period of cash settlement with the 
respective taxing authority.  Therefore, $2.1 million of unrecognized tax benefits, including interest and penalties, have 
been excluded from the contractual obligations table above.  See Note 8 to the Consolidated Financial Statements for a 
discussion on income taxes. 

Operating Leases.  We lease facilities from our principal stockholders and facilities from third parties under non-
cancelable operating leases.  Certain leases require us to pay real estate taxes, insurance, and common area maintenance 
charges.   

Off-Balance Sheet Arrangements.  We do not have any other off-balance sheet arrangements that have or are 
reasonably likely to have, a current or future material effect on our financial condition, changes in financial condition, 
results of operations, liquidity, capital expenditures, or capital resources that is material to investors.  

Factors Affecting Sources of Liquidity 

Internally Generated Funds.  The key factors affecting our internally generated funds are our ability to manage costs 

and fully achieve our operating efficiencies, timely collection of our customer receivables, and management of our 
inventory levels. 

Bank Line of Credit.  Our bank line of credit extends until February 2017 and is collateralized by our accounts 
receivable.  As of December 31, 2015, the entire $50.0 million facility was available for borrowing.  Our credit facility 
contains certain financial ratios and operational covenants and other restrictions (including restrictions on additional 
debt, guarantees, and other distributions, investments, and liens) with which we and all of our subsidiaries must comply.  
Any failure to comply with these covenants would constitute a default and could prevent us from borrowing additional 
funds under this line of credit.  This credit facility contains two financial tests: 

•  The funded debt ratio (defined as the average outstanding advances under the line for the quarter, divided by the 
consolidated Adjusted EBITDA for the trailing four quarters) must not be more than 2.0 to 1.0.  We did not have 
any outstanding borrowings under the credit facility during the fourth quarter of 2015, and accordingly, the funded 
debt ratio did not limit potential borrowings as of December 31, 2015.  Future decreases in our consolidated 
Adjusted EBITDA, however, could limit our potential borrowings under the credit facility. 

•  Minimum Consolidated Net Worth must be at least $250.0 million, plus 50% of consolidated net income for each 

quarter, beginning with the quarter ended March 31, 2012 (loss quarters not counted).  Such amount was calculated 
at December 31, 2015, as $329.1 million, whereas our actual consolidated stockholders’ equity at this date was 
$392.5 million. 

Trade Credit Agreements.  These agreements contain similar financial ratios and operational covenants and 
restrictions as those contained in our bank line of credit described above.  Such agreements also contain cross-default 
provisions whereby a default under the bank agreement would also constitute a default under these agreements.  
Financing under these agreements is limited to the purchase of specific branded products from authorized suppliers, and 
amounts outstanding must be fully collateralized by inventories of those products on hand.  The net amount outstanding 
under such agreements as of December 31, 2015 was $23.0 million. 

30 

 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Capital Markets.  Our ability to raise additional funds in the capital market depends upon, among other things, 
general economic conditions, the condition of the information technology industry, our financial performance and stock 
price, and the state of the capital markets. 

APPLICATION OF CRITICAL ACCOUNTING POLICIES AND ESTIMATES 

A “critical accounting policy” has been defined as one that is both important to the portrayal of the registrant’s 
financial condition and results and requires management’s most difficult, subjective or complex judgments, often as a 
result of the need to make estimates about the effect of matters that are inherently uncertain.  Further, “critical 
accounting policies” are those that are reflective of significant judgments and uncertainties, and potentially result in 
materially different results under different assumptions and conditions. 

We believe that our accounting policies described below fit the definition of “critical accounting policies.”   

Revenue Recognition 

Revenue on product sales is recognized at the point in time when persuasive evidence of an arrangement exists, the 

price is fixed or determinable, delivery has occurred, and there is a reasonable assurance of collection of the sales 
proceeds.  We generally obtain oral or written purchase authorizations from our customers for a specified amount of 
product at a specified price.  Because we either (i) have a general practice of covering customer losses while products are 
in-transit despite title transferring at the point of shipment or (ii) have FOB–destination shipping terms specifically set 
out in our arrangements with federal agencies and certain commercial customers, delivery is deemed to have occurred at 
the point in time when the product is received by the customer.  We use product delivery information regarding 
shipments at or near the end of the reporting period to estimate the products that have not reached the destination and 
recognize those revenues in the following period.  This process requires us to make estimates of product that is in transit 
at the reporting date.  These estimates are derived from current and historic shipping documentation and the volume of 
sales.  The impact of the deferral of these revenues has not been material in the periods presented. 

We provide our customers with a limited thirty-day right of return generally limited to defective merchandise.  
Revenue is recognized at delivery and a reserve for sales returns is recorded.  We make reasonable and reliable estimates 
of product returns based on significant historical experience and record our sales reserves as a reduction of revenues and 
either as offsets to accounts receivable or, for customers who have already paid, as offsets to accrued expenses.  At 
December 31, 2015, we recorded sales reserves of $3.2 million and $0.2 million as components of accounts receivable 
and accrued expenses, respectively.  At December 31, 2014, we recorded sales reserves of $3.2 million and $0.2 million 
as components of accounts receivable and accrued expenses, respectively.  

All amounts billed to a customer in a sales transaction related to shipping and handling, if any, represent revenues 
earned for the goods provided, and these amounts have been classified as “net sales.”  Costs related to such shipping and 
handling billings are classified as “cost of sales.” Sales are reported net of sales, use, or other transaction taxes that are 
collected from customers and remitted to taxing authorities. 

We use our own engineering personnel in projects involving the design and installation of systems and networks, 
and we also engage third-party service providers to perform warranty maintenance, implementations, asset disposals, and 
other services.  This service revenue represents a small percentage of our consolidated revenue. We evaluate such 
engagements to determine whether we or the third party assumes the general risk and reward of ownership in these 
transactions.  For those transactions in which we do not assume the risk and reward but instead act as an agent, we 
recognize the transaction revenue on a net basis.  Under net sales recognition, the cost of the third party is recorded as a 
reduction to the selling price, resulting in net sales being equal to the gross profit on the transaction.  In those 
engagements in which we are the principal and primary obligor, we report the sale on a gross basis, and the cost of the 
service provider is recognized in cost of goods sold. 

 Similarly, we recognize revenue from agency sales transactions on a net sales basis.  In agency sales transactions, 

we facilitate product sales by equipment and software manufacturers directly to our customers and receive agency, or 

31 

 
 
 
 
 
 
 
 
 
 
referral, fees for such transactions.  We do not take title to the products or assume any maintenance or return obligations 
in these transactions; title is passed directly from the supplier to our customer.  

Amounts recognized on a net basis included in net sales for such third-party services and agency sales transactions 

were $24.2 million, $25.7 million, and $20.6 million for the years ended December 31, 2015, 2014, and 2013, 
respectively. 

In certain revenue arrangements, our contracts require that we provide multiple units of hardware, software, or 
services deliverables.  Under these multiple-element arrangements, each service performed and product delivered is 
considered a separate deliverable and qualifies as a separate unit of accounting.  For multiple element arrangements, we 
allocate revenue based on vendor-specific objective evidence of fair value of the underlying services and products.   If 
we were to enter into a multiple element arrangement in which vendor-specific objective evidence was not available, we 
would utilize third-party evidence to allocate the selling price. If neither vendor-specific objective evidence nor third-
party evidence was available, we would estimate the selling price based on market price and company specific factors.  
Revenue is recognized when the product or service is delivered, consistent with our general revenue recognition policy. 

Accounts Receivable 

We perform ongoing credit evaluations of our customers and adjust credit limits based upon payment history and 
customers’ current creditworthiness.  Our allowance is generally computed by (1) applying specific percentage reserves 
on accounts that are past due, and (2) specifically reserving for customers known to be in financial difficulty.  Therefore, 
if the financial condition of certain of our customers were to deteriorate, or if we noted there was a lengthening of the 
timing of the settlement of receivables that was symptomatic of a general deterioration in the ability of our customers to 
pay, we would have to increase our allowance for doubtful accounts.  This would negatively impact our earnings.  Our 
cash flows would be impacted to the extent that receivables could not be collected. 

In addition to accounts receivable from customers, we record receivables from our vendors/suppliers for cooperative 

advertising, price protection, supplier reimbursements, rebates, and other similar arrangements.  A portion of such 
receivables is estimated based on information available from our vendors at discrete points in time.  While such 
estimates have historically approximated actual cash received, a change in estimates could give rise to a reduction in the 
receivable.  This could negatively impact our earnings and our cash flows. 

Considerable judgment is used in assessing the ultimate realization of customer receivables and vendor/supplier 

receivables, including reviewing the financial stability of a customer, vendor information, and gauging current market 
conditions.  If our evaluations are incorrect, we may incur additional charges in the future on our consolidated statements 
of income.  Our trade receivables are charged off in the period in which they are deemed uncollectible.  Recoveries of 
trade receivables previously charged are recorded when received.  Write offs of customer and vendor receivables totaled 
$1.0 million in 2015, and $1.5 million in 2014. 

Vendor Allowances 

We receive allowances from merchandise vendors for price protections, discounts, product rebates, and other 
programs.  These allowances are treated as a reduction of the vendor’s prices and are recorded as adjustments to cost of 
sales or inventory, as applicable.  We also receive vendor co-op advertising funding for our catalogs and other programs.  
Vendors have the ability to place advertisements in the catalogs or fund other advertising activities for which we receive 
advertising allowances.  These vendor allowances, to the extent that they represent specific reimbursements of 
incremental and identifiable costs, are offset against SG&A expense on the consolidated statements of income.  
Advertising allowances that cannot be associated with a specific program funded by an individual vendor or that exceed 
the fair value of advertising expense associated with that program are classified as offsets to cost of sales or inventory.  
Our vendor partners generally consolidate their funding of advertising and other marketing programs, and as a result, we 
classify substantially all vendor allowances as a reduction of cost of inventory purchases rather than a reduction of 
advertising expense. 

32 

 
 
 
 
 
 
 
 
 
Inventories 

Inventories (all finished goods) consisting of software packages, computer systems, and peripheral equipment are 
stated at cost (determined under a weighted-average cost method which approximates the first-in, first-out method) or 
market, whichever is lower.  Inventory quantities on hand are reviewed regularly, and provisions are made for obsolete, 
slow moving, and non-saleable inventory, based primarily on management’s forecast of customer demand for those 
products in inventory.  The IT industry is characterized by rapid technological change and new product development that 
could result in increased obsolescence of inventory on hand.  Increased obsolescence or decreased customer demand 
beyond management’s expectations could require additional provisions, which could negatively impact our earnings.  
Our obsolescence charges have ranged between $4.0 million and $5.0 million per annum.  Historically, there have been 
no unusual charges precipitated by specific technological or forecast issues. 

Value of Goodwill and Long-Lived Assets, Including Intangibles 

We carry a variety of long-lived assets on our consolidated balance sheet.  These are all currently classified as held 

for use.  These include property and equipment, identifiable intangibles, and goodwill.  An impairment review is 
undertaken on (1) an annual basis for goodwill and an indefinite-lived intangible; and (2) on an event-driven basis for all 
long-lived assets when facts and circumstances suggest that cash flows from such assets may be diminished.  We have 
historically reviewed the carrying value of all these assets based partly on our projections of anticipated cash flows.  
These projections are, in part, dependent upon anticipated market conditions, operational performance, and legal status.  
Any impairment charge that is recorded negatively impacts our earnings.  Cash flows are generally not impacted by an 
impairment charge. 

We complete our annual impairment test of goodwill and the indefinite-lived domain name on the first day of each 

year.  The two-step quantitative test for goodwill requires, under the first step, that we determine the fair value of the 
reporting unit holding goodwill and compare it to the reporting unit’s carrying value.  We determine the fair value of a 
reporting unit by preparing a discounted cash flow analysis using projections of the reporting unit’s future operating 
results, as well as consideration of market valuation approaches.  

Our Large Account segment holds $51.3 million of goodwill.  We concluded that the fair value of the Large 
Account reporting unit and the domain name each were significantly in excess of its respective carrying value, and 
accordingly we did not identify any impairment in 2015.  While we believe that our estimates of fair value are 
reasonable, different assumptions regarding items such as future cash flows and the volatility inherent in markets which 
we serve could materially affect our valuations and result in impairment charges against the carrying value of those 
remaining assets in our Large Account segment.  Please see Note 2, “Goodwill and Other Intangible Assets” to the 
Consolidated Financial Statements included in Item 8 of Part II of this report for a discussion of the significant 
assumptions used in our discounted cash flow analysis. 

RECENTLY ISSUED FINANCIAL ACCOUNTING STANDARDS 

Recently issued financial accounting standards are detailed in Note 1, “Summary of Significant Accounting 
Policies,” in the Notes to Consolidated Financial Statements included in Item 8 of this Annual Report on Form 10-K. 

INFLATION 

We have historically offset any inflation in operating costs by a combination of increased productivity and price 
increases, where appropriate.  We do not expect inflation to have a significant impact on our business in the foreseeable 
future. 

33 

 
 
 
 
 
 
 
 
 
 
Item 7A.  Quantitative and Qualitative Disclosure About Market Risk 

We invest cash balances in excess of operating requirements in short-term securities, generally with maturities of 90 

days or less.  In addition, our unsecured credit agreement provides for borrowings which bear interest at variable rates 
based on LIBOR plus a spread or the prime rate.  We believe the effect, if any, of reasonably possible near-term changes 
in interest rates on our financial position, results of operations, and cash flows should not be material.  Our credit 
agreement exposes earnings to changes in short-term interest rates since interest rates on the underlying obligations are 
variable.  We did not have any borrowings against our line of credit during the year ended December 31, 2015.  
Accordingly, the change in earnings resulting from a hypothetical 10% increase or decrease in interest rates is not 
applicable. 

Item 8.  Consolidated Financial Statements and Supplementary Data 

The information required by this Item is included in this Report beginning at page F-1. 

Item 9.  Changes in and Disagreements with Accountants on Accounting and Financial Disclosure 

Not applicable. 

Item 9A.  Controls and Procedures 

Management’s Evaluation of Disclosure Controls and Procedures 

The Company’s management, with the participation of the Chief Executive Officer and Chief Financial Officer, 
evaluated the effectiveness of the Company’s disclosure controls and procedures as of December 31, 2015.  The term 
“disclosure controls and procedures,” as defined in Rules 13a-15(e) and 15d-15(e) promulgated under the Exchange Act, 
means controls and other procedures of a company that are designed to ensure that information required to be disclosed 
by a company in the reports that it files or submits under the Exchange Act is recorded, processed, summarized, and 
reported, within the time periods specified in the SEC's rules and forms.  Disclosure controls and procedures include, 
without limitation, controls and procedures designed to ensure that information required to be disclosed by a company in 
the reports that it files or submits under the Exchange Act is accumulated and communicated to the company’s 
management, including its principal executive and principal financial officers, as appropriate to allow timely decisions 
regarding required disclosure.  Management recognizes that any controls and procedures, no matter how well designed 
and operated, can provide only reasonable assurance of achieving their objectives and management necessarily applies 
its judgment in evaluating the cost-benefit relationship of possible controls and procedures.  The Company’s disclosure 
controls and procedures are designed to provide reasonable assurance of achieving their objectives as described above.  
Based on this evaluation, the Chief Executive Officer and Chief Financial Officer concluded that, as of the end of the 
period covered by this report, the Company’s disclosure controls and procedures were effective at the reasonable 
assurance level. 

Management’s Annual Report on Internal Control over Financial Reporting 

The Company’s management is responsible for establishing and maintaining adequate internal control over financial 

reporting for the Company.  Internal control over financial reporting is defined in Rule 13a-15(f) or 15d-15(f) 
promulgated under the Exchange Act as a process designed by, or under the supervision of, the Company’s principal 
executive and principal financial officers and effected by the Company’s board of directors, management, and other 
personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial 
statements for external purposes in accordance with U.S. generally accepted accounting principles and includes those 
policies and procedures that: (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly 
reflect the transactions and dispositions of the assets of the Company; (2) provide reasonable assurance that transactions 
are recorded as necessary to permit preparation of financial statements in accordance with U.S. generally accepted 
accounting principles and that receipts and expenditures of the Company are being made only in accordance with 
authorizations of management and directors of the Company; and (3) provide reasonable assurance regarding prevention 

34 

 
 
 
 
 
 
 
 
 
 
or timely detection of unauthorized acquisition, use, or disposition of the Company’s assets that could have a material 
effect on the financial statements. 

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements.  

Projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become 
inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may 
deteriorate. 

The Company’s management assessed the effectiveness of the Company’s internal controls over financial reporting 

as of December 31, 2015.  In making this assessment, the Company’s management used the criteria set forth by the 
Committee of Sponsoring Organizations of the Treadway Commission in Internal Control-Integrated Framework 
(2013).  

Based on our assessment, management concluded that, as of December 31, 2015, the Company’s internal control 

over financial reporting is effective based on those criteria. 

The Company’s Independent Registered Public Accounting Firm has issued an audit report on the Company’s 

internal control over financial reporting as of December 31, 2015.  This report appears below. 

35 

 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Stockholders of 
PC Connection, Inc. 
Merrimack, New Hampshire 

We have audited the internal control over financial reporting of PC Connection, Inc. and subsidiaries (the 

"Company") as of December 31, 2015, based on criteria established in Internal Control — Integrated Framework (2013) 
issued by the Committee of Sponsoring Organizations of the Treadway Commission.  The Company's management is 
responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness 
of internal control over financial reporting, included in the accompanying Management’s Annual Report on Internal 
Control over Financial Reporting. Our responsibility is to express an opinion on the Company's internal control over 
financial reporting based on our audit. 

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether 
effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an 
understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and 
evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such 
other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis 
for our opinion.  

A company's internal control over financial reporting is a process designed by, or under the supervision of, the 
company's principal executive and principal financial officers, or persons performing similar functions, and effected by 
the company's board of directors, management, and other personnel to provide reasonable assurance regarding the 
reliability of financial reporting and the preparation of financial statements for external purposes in accordance with 
generally accepted accounting principles. A company's internal control over financial reporting includes those policies 
and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the 
transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are 
recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting 
principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of 
management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely 
detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the 
financial statements. 

Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion 

or improper management override of controls, material misstatements due to error or fraud may not be prevented or 
detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial 
reporting to future periods are subject to the risk that the controls may become inadequate because of changes in 
conditions, or that the degree of compliance with the policies or procedures may deteriorate. 

In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting 
as of December 31, 2015, based on the criteria established in Internal Control — Integrated Framework (2013) issued by 
the Committee of Sponsoring Organizations of the Treadway Commission. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United 
States), the consolidated financial statements and financial statement schedule as of and for the year ended December 31, 
2015 of the Company and our report dated March 3, 2016 expressed an unqualified opinion on those financial statements 
and financial statement schedule. 

/s/ Deloitte & Touche LLP 

Boston, Massachusetts 
March 3, 2016 

36 

 
 
 
 
 
 
 
 
 
Changes in Internal Control over Financial Reporting 

No change in the Company’s internal control over financial reporting (as defined in Rule 13a – 15(f) and 15d – 15(f) 
under the Exchange Act) occurred during the quarter ended December 31, 2015, which has materially affected, or is 
reasonably likely to materially affect, the Company’s internal control over financial reporting. 

Item 9B.  Other information 

None. 

37 

 
 
 
 
 
 
Item 10.  Directors, Executive Officers, and Corporate Governance 

PART III 

The information included under the headings, “Executive Officers of PC Connection” in Item 3 of Part I hereof and 

“Election of Directors,” “Information Concerning Directors, Nominees, and Executive Officers,” “Section 16(a) 
Beneficial Ownership Reporting Compliance,” “Code of Business Conduct and Ethics Policy,” and “Board Committees 
– Audit Committee” in our definitive Proxy Statement for our 2016 Annual Meeting of Stockholders to be held on May 
25, 2016 (the “Proxy Statement”) is incorporated herein by reference.  We anticipate filing the Proxy Statement within 
120 days after December 31, 2015.  With the exception of the foregoing information and other information specifically 
incorporated by reference into this Form 10-K, the Proxy Statement is not being filed as a part hereof. 

Item 11.  Executive Compensation 

The information included under the headings “Executive Compensation” and “Director Compensation” in the Proxy 

Statement is incorporated herein by reference. 

Item 12.  Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters 

The information included under the headings “Security Ownership of Certain Beneficial Owners and Management” 

and “Equity Compensation Plan Information” in the Proxy Statement is incorporated herein by reference. 

Item 13.  Certain Relationships and Related Transactions, and Director Independence 

The information included under the headings “Certain Relationships and Related Transactions” and “Director 

Independence” in the Proxy Statement is incorporated herein by reference. 

Item 14.  Principal Accounting Fees and Services 

The information included under the heading “Principal Accounting Fees and Services” in the Proxy Statement is 

incorporated herein by reference. 

38 

 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV 

Item 15.  Exhibits and Financial Statement Schedules 

(a)  List of Documents Filed as Part of this Report: 

(1)  Consolidated Financial Statements 

The consolidated financial statements listed below are included in this document. 

Consolidated Financial Statements
Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets 
Consolidated Statements of Income 
Consolidated Statement of Changes in Stockholders’ Equity 
Consolidated Statements of Cash Flows 
Notes to Consolidated Financial Statements 

Page 
References
F-2 
F-3 
F-4 
F-5 
F-6 
F-7 

(2)  Consolidated Financial Statement Schedule: 

The following Consolidated Financial Statement Schedule, as set forth below, is filed with this report: 

Schedule 
Schedule II—Valuation and Qualifying Accounts 

Page 
Reference
S-1 

All other schedules have been omitted because they are either not applicable or the relevant information has already been 
disclosed in the financial statements. 

(3)  The exhibits listed in the Exhibit Index in Item 15(b) below are filed as part of this Annual Report on Form 10-K. 

(b)  Exhibits 

The exhibits listed below are filed herewith or are incorporated herein by reference to other filings. 

39 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
EXHIBIT INDEX 

Exhibits 

3.1(5) 
3.2(11) 
4.1(1) 
9.1(1)* 

10.1(1)* 

10.2(4)* 
10.3(23)* 
10.4(25)* 
10.5(10)* 
10.6(10)* 
10.7(17)* 

10.8(17)* 
10.9(19) 
10.10(21)* 
10.11(1)* 
10.12(13)* 
10.13(7) 

  Amended and Restated Certificate of Incorporation of Registrant, as amended. 
  Amended and Restated Bylaws of Registrant. 

Form of specimen certificate for shares of Common Stock, $0.01 par value per share, of the Registrant.
Form of 1998 PC Connection Voting Trust Agreement among the Registrant, Patricia Gallup 
individually and as a trustee, and David Hall individually and as trustee. 
Form of Registration Rights Agreement among the Registrant, Patricia Gallup, David Hall, and the 
1998 PC Connection Voting Trust. 

  Amended and Restated 1997 Stock Incentive Plan. 
  Amended and Restated 2007 Stock Incentive Plan, as amended. 
  Amended and Restated 1997 Employee Stock Purchase Plan, as amended. 
Form of Incentive Stock Option Agreement for 2007 Stock Incentive Plan. 
Form of Nonstatutory Stock Option Agreement for 2007 Stock Incentive Plan. 

  Amended and Restated Form of Restricted Stock Agreement for Amended and Restated 2007 Stock 

Incentive Plan. 
Form of Restricted Stock Unit Agreement for Amended and Restated 2007 Stock Incentive Plan. 
Form of Stock Equivalent Unit Agreement for 2007 Amended and Restated Stock Incentive Plan. 
Executive Bonus Plan, as amended. 
Employment Agreement, dated as of January 1, 1998, between the Registrant and Patricia Gallup. 
Employment Agreement, dated as of May 12, 2008, between the Registrant and Timothy McGrath. 

  Agreement for Inventory Financing, dated as of October 31, 2002, by and among the Registrant, 

Merrimack Services Corporation, GovConnection, Inc., MoreDirect, Inc., and IBM Credit Corporation.

10.14(7) 

  Guaranty, dated as of November 14, 2002, entered into by Registrant in connection with the 

Agreement for Inventory Financing, dated as of October 31, 2002, by and among the Registrant, 
Merrimack Services Corporation, GovConnection, Inc., MoreDirect, Inc., and IBM Credit Corporation.

10.15(7) 

  Guaranty, dated as of November 14, 2002, entered into by PC Connection Sales Corporation in 

connection with the Agreement for Inventory Financing, dated as of October 31, 2002, by and among 
the Registrant, Merrimack Services Corporation, GovConnection, Inc., MoreDirect, Inc., and IBM 
Credit Corporation. 

10.16(7) 

  Acknowledgement, Waiver, and Amendment to Agreement for Inventory Financing, dated as of 

10.17(9) 

10.18(9) 

10.19(20) 

10.20(20) 

10.21(20) 

10.22(18) 

November 25, 2003, by and among the Registrant, Merrimack Services Corporation, GovConnection, 
Inc., MoreDirect, Inc., and IBM Credit LLC. 
Second Amendment, dated May 9, 2004, to the Agreement for Inventory Financing between the 
Registrant and its subsidiaries Merrimack Services Corporation, GovConnection, Inc., and MoreDirect, 
Inc., and IBM Credit LLC. 
Third Amendment, dated May 27, 2005, to the Agreement for Inventory Financing between the 
Registrant and its subsidiaries Merrimack Services Corporation, GovConnection, Inc., and MoreDirect, 
Inc., and IBM Credit LLC. 
Fourth Amendment, dated May 11, 2006, to the Agreement for Inventory Financing between the 
Registrant and its subsidiaries Merrimack Services Corporation, GovConnection, Inc., and MoreDirect, 
Inc., and IBM Credit LLC. 
Fifth Amendment, dated September 19, 2010, to the Agreement for Inventory Financing between the 
Registrant and its subsidiaries Merrimack Services Corporation, GovConnection, Inc., and MoreDirect, 
Inc., and IBM Credit LLC. 
Sixth Amendment, dated January 10, 2012, to the Agreement for Inventory Financing between the 
Registrant and its subsidiaries GovConnection, Inc., and MoreDirect, Inc., and IBM Credit LLC. 
Third Amended and Restated Credit and Security Agreement, dated February 24, 2012, among 
Citizens Bank of Massachusetts, as lender and as agent, other financial institutions party thereto from 
time to time, as lenders, PC Connection, Inc., as borrower, GovConnection, Inc., PC Connection Sales 
Corporation, MoreDirect, Inc., and Professional Computer Center, Inc., each as guarantors. 

10.23(8) 

  Bill of Sale, dated October 21, 2005, between PC Connection, Inc. and IBM Credit, LLC. 

40 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10.24(1) 

  Amended and Restated Lease between the Registrant and G&H Post, LLC, dated December 29, 1997, 

for property located at Route 101A, Merrimack, New Hampshire. 

10.25(2) 

  Amendment No. 1 to Amended and Restated Lease between the Registrant and G&H Post, LLC, dated 

10.26(16) 

  Amendment No. 2 to Amended and Restated Lease between the Registrant and G&H Post, LLC, dated 

December 29, 1998, for property located at Route 101A, Merrimack, New Hampshire. 

10.27(22) 

10.28(14) 

10.29(24) 

10.30(3) 

10.31(3) 

10.32(3) 

10.33(3) 

10.34(6) 

10.35(9) 

10.36(15) 

10.37(19) 

21.1 
23.1 
31.1 

31.2 

32.1 

32.2 

December 29, 1998, for property located at Route 101A, Merrimack, New Hampshire. 

  Amendment No. 3, dated May 9, 2014, to Amended and Restated Lease between the Registrant and 
G&H Post, LLC, dated December 29, 1998, for property located at Route 101A, Merrimack, New 
Hampshire. 
Lease between the Merrimack Services Corporation and G&H Post LLC, dated August 11, 2008, for 
property located at Merrimack, New Hampshire. 
Lease Agreement between the Registrant and Wilmington Investors, LLC, dated August 27, 2014, for 
property located at 3188 Progress Way, Building 11, Wilmington, Ohio. 
Lease between ComTeq Federal, Inc. and Rockville Office/Industrial Associates dated December 14, 
1993, for property located at 7503 Standish Place, Rockville, Maryland. 
First Amendment, dated November 1, 1996, to the Lease Agreement between ComTeq Federal, Inc. 
and Rockville Office/Industrial Associates, dated December 14, 1993, for property located in 
Rockville, Maryland. 
Second Amendment, dated March 31, 1998, to the Lease Agreement between ComTeq Federal, Inc. 
and Rockville Office/Industrial Associates, dated December 14, 1993, for property located in 
Rockville, Maryland. 
Third Amendment, dated August 31, 2000, to the Lease Agreement between ComTeq Federal, Inc. and 
Rockville Office/Industrial Associates, dated December 14, 1993, property located in Rockville, 
Maryland. 
Fourth Amendment, dated November 20, 2002, to the Lease Agreement between GovConnection, Inc. 
(formerly known as ComTeq Federal, Inc.) and Metro Park I, LLC (formerly known as Rockville 
Office/Industrial Associates), dated December 14, 1993, for property located in Rockville, Maryland. 
Fifth Amendment, dated December 12, 2005, to the Lease Agreement between GovConnection, Inc. 
and Metro Park I, LLC, dated December 14, 1993, for property located in Rockville, Maryland. 
Sixth Amendment, dated September 18, 2008, to the Lease Agreement between GovConnection, Inc. 
and Metro Park I, LLC, dated December 14, 1993, for property located in Rockville, Maryland. 
Seventh Amendment, dated May 21, 2012, to the Lease Agreement between GovConnection, Inc. and 
Metro Park I, LLC, dated December 14, 1993, for property located in Rockville, Maryland. 
Subsidiaries of Registrant. 

  Consent of Deloitte & Touche LLP. 
  Certification of the Company’s President and Chief Executive Officer pursuant to Section 302 of the 

Sarbanes-Oxley Act of 2002. 

  Certification of the Company’s Senior Vice President, Treasurer, and Chief Financial Officer pursuant 

to Section 302 of the Sarbanes-Oxley Act of 2002. 

  Certification of the Company’s President and Chief Executive Officer pursuant to 18 U.S.C. Section 

1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

  Certification of the Company’s Senior Vice President, Treasurer, and Chief Financial Officer pursuant 
to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002. 

101.INS    **   XBRL Instance Document. 
101.SCH   **   XBRL Taxonomy Extension Schema Document. 
101.CAL  **    XBRL Taxonomy Calculation Linkbase Document. 
101.LAB  **    XBRL Taxonomy Label Linkbase Document. 
101.PRE   **   XBRL Taxonomy Presentation Linkbase Document. 
101.DEF   **   XBRL Taxonomy Extension Definition Linkbase Document. 

(1)  Incorporated by reference from the exhibits filed with the Company’s registration statement (333-41171) on Form S-

1 filed under the Securities Act of 1933. 

(2)  Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 0-

23827, filed on March 31, 1999. 

41 

 
 
 
 
 
 
 
 
 
 
 
(3)  Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 0-

23827, filed on March 30, 2001. 

(4)  Incorporated by reference from exhibits filed with the Company’s proxy statement pursuant to Section 14(a), File 

Number 0-23827, filed on April 17, 2001. 

(5)  Incorporated by reference from the exhibits filed with the Company’s registration statement (333-63272) on Form S-

4 filed under the Securities Act of 1933.  

(6)  Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 0-

23827, filed on March 31, 2003. 

(7)  Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 0-

23827, filed on March 30, 2004. 

(8)  Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on October 27, 

2005. 

(9)  Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 

0-23827, filed on March 30, 2006. 

(10) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, filed on August 

10, 2007. 

(11) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on January 9, 

2008. 

(12) Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 

0-23827, filed on March 14, 2008. 

(13) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, filed on May 12, 

2008. 

(14) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, filed on August 

11, 2008. 

(15) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, filed on 

November 10, 2008. 

(16) Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 

0-23827, filed on March 16, 2009. 

(17) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, filed on November 

10, 2010. 

(18) Incorporated by reference from exhibits filed with the Company’s annual report on Form 10-K, File Number 

0-23827, filed on February 28, 2012. 

(19) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, filed on August 8, 

2012. 

(20) Incorporated by reference from exhibits filed with the Company's annual report on Form 10-K, File Number 0-

23827, filed on March 4, 2013. 

(21) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on May 29, 

2013. 

(22) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, filed on May 9, 

2014. 

(23) Incorporated by reference from exhibits filed with the Company's current report on Form 8-K, filed on May 27, 

2014. 

(24) Incorporated by reference from exhibits filed with the Company's quarterly report on Form 10-Q, filed on October 

31, 2014. 

(25) Incorporated by reference from exhibits filed with the Company’s current report on Form 8-K, filed on May 21, 

2015. 

*     Management contract or compensatory plan or arrangement. 
**   Submitted electronically herewith. 

Attached as Exhibit 101 to this report are the following formatted in XBRL (Extensible Business Reporting 
Language): (i)  Consolidated Balance Sheets at December 31, 2015 and December 31, 2014, (ii) Consolidated 
Statements of Income for the years ended December 31, 2015, 2014, and 2013, (iii)  Consolidated Statements of Changes 
in Stockholders’ Equity for the years ended December 31, 2015, 2014, and 2013, (iv) Consolidated Statements of Cash 
Flows for the years ended December 31, 2015, 2014, and 2013, and (v) Notes to Consolidated Financial Statements. 

42 

 
 
 
Pursuant to the requirements of Section 13 or 15 (d) of the Securities Exchange Act of 1934, the registrant 

has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

SIGNATURES 

Date:  March 3, 2016 

PC CONNECTION, INC. 

By: 

/s/ TIMOTHY MCGRATH 
Timothy McGrath 
President and Chief Executive Officer 

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by 

the following persons on behalf of the registrant and in the capacities and on the dates indicated. 

Name 

Title

Date

/s/ TIMOTHY MCGRATH 
Timothy McGrath 

/s/ JOSEPH DRISCOLL 
Joseph Driscoll 

/s/ PATRICIA GALLUP 
Patricia Gallup 

/s/ JOSEPH BAUTE 
Joseph Baute 

/s/ DAVID BEFFA-NEGRINI 
David Beffa-Negrini 

/s/ BARBARA DUCKETT 
Barbara Duckett 

/s/ DAVID HALL 
David Hall 

/s/ DONALD WEATHERSON 
Donald Weatherson 

  President and Chief Executive Officer (Principal 

Executive Officer) 

March 3, 2016 

  Senior Vice President, Treasurer and Chief Financial 
Officer (Principal Financial and Accounting Officer) 

  March 3, 2016 

Chairman of the Board 

  March 3, 2016 

Vice Chairman of the Board 

  March 3, 2016 

  March 3, 2016 

  March 3, 2016 

  March 3, 2016 

  March 3, 2016 

Director 

Director 

Director 

Director 

43 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PC CONNECTION, INC. AND SUBSIDIARIES 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Report of Independent Registered Public Accounting Firm 
Consolidated Balance Sheets as of December 31, 2015 and 2014 
Consolidated Statements of Income for the years ended December 31, 2015, 2014 and 2013 
Consolidated Statement of Changes in Stockholders’ Equity for the years ended December 31, 2015, 2014 
and 2013 
Consolidated Statements of Cash Flows for the years ended December 31, 2015, 2014 and 2013 
Notes to Consolidated Financial Statements 

Page 
F-2 
F-3 
F-4 

F-5 
F-6 
F-7 

F-1 

 
 
 
    
 
 
 
 
 
 
 
 
 
 
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM 

To the Board of Directors and Stockholders of 
PC Connection, Inc. 
Merrimack, New Hampshire 

We have audited the accompanying consolidated balance sheets of PC Connection, Inc. and subsidiaries (the 

"Company") as of December 31, 2015 and 2014, and the related consolidated statements of income, changes in 
stockholders' equity, and cash flows for each of the three years in the period ended December 31, 2015. Our audits also 
included the financial statement schedule listed in the Index at Item 15. These financial statements and financial 
statement schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on 
the financial statements and financial statement schedule based on our audits. 

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board 
(United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether 
the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence 
supporting the amounts and disclosures in the financial statements.  An audit also includes assessing the accounting 
principles used and significant estimates made by management, as well as evaluating the overall financial statement 
presentation.  We believe that our audits provide a reasonable basis for our opinion. 

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of 

PC Connection, Inc. and subsidiaries as of December 31, 2015 and 2014, and the results of their operations and their 
cash flows for each of the three years in the period ended December 31, 2015, in conformity with accounting principles 
generally accepted in the United States of America. Also, in our opinion, such financial statement schedule, when 
considered in relation to the basic consolidated financial statements taken as a whole, presents fairly, in all material 
respects, the information set forth therein. 

We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board 
(United States), the Company's internal control over financial reporting as of December 31, 2015, based on the criteria 
established in Internal Control—Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of 
the Treadway Commission and our report dated March 3, 2016 expressed an unqualified opinion on the Company's 
internal control over financial reporting. 

/s/ Deloitte & Touche LLP 

Boston, Massachusetts 
March 3, 2016 

F-2 

 
 
 
 
 
 
 
 
 
;PC CONNECTION, INC. AND SUBSIDIARIES 

CONSOLIDATED BALANCE SHEETS 
(amounts in thousands, except per share data) 

ASSETS 

Current Assets: 

Cash and cash equivalents 
Accounts receivable, net 
Inventories 
Deferred income taxes 
Prepaid expenses and other current assets 
Income taxes receivable 
Total current assets 

Property and equipment, net 
Goodwill 
Other intangibles, net 
Other assets 

Total Assets 

LIABILITIES AND STOCKHOLDERS’ EQUITY 

Current Liabilities: 

Accounts payable 
Accrued expenses and other liabilities 
Accrued payroll 
Total current liabilities 

Deferred income taxes 
Other liabilities 

Total Liabilities 

Commitments and Contingencies (Note 10) 
Stockholders’ Equity: 

December 31,  

2015 

2014 

 80,188 
 $ 
    356,145 
    102,780 
 7,909 
 4,254 
 1,575 
    552,851 
 32,227 
 51,276 
 1,668 
 1,052 
 $  639,074 

$  60,909
   293,027
 90,917
 7,749
 5,332
 212
   458,146
 27,861
 51,276
 1,953
 724
$  539,960

 $  166,516 
 36,207 
 19,280 
    222,003 
 21,615 
 3,005 
    246,623 

$  124,893
 22,011
 17,793
   164,697
 18,803
 2,452
   185,952

Preferred Stock, $.01 par value, 10,000 shares authorized, none issued 
Common Stock, $.01 par value, 100,000 shares authorized, 28,353 and 28,199 issued,      
26,498 and 26,343 outstanding at December 31, 2015 and 2014, respectively  
Additional paid-in capital 
Retained earnings 
Treasury stock at cost, 1,856 shares at December 31, 2015 and 2014 
Total Stockholders’ Equity 
Total Liabilities and Stockholders’ Equity 

─ 

 284 
    109,161 
    298,868 
     (15,862)
    392,451 
 $  639,074 

─

 282  

   106,956
   262,632
   (15,862)
   354,008
$  539,960

See notes to consolidated financial statements. 

F-3 

 
 
 
 
 
 
 
 
 
 
 
  
    
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
   
 
   
 
 
 
   
 
   
 
   
 
   
 
 
 
   
 
 
  
 
 
 
PC CONNECTION, INC. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF INCOME 
(amounts in thousands, except per share data) 

Net sales 
Cost of sales 

Gross profit  

Selling, general and administrative expenses 

Income from operations 

Interest expense 

Income before taxes 

Income tax provision 
Net income 

Earnings per common share: 

Basic 
Diluted 

Shares used in computation of earnings per common share: 

Basic 
Diluted 

Years Ended December 31,  
2014 

2013 

2015 
$ 2,573,973
   2,232,954
 341,019
 262,465
 78,554
 (87)
 78,467
 (31,640)
 46,827

$

 $  2,463,339  $ 2,221,638
   1,928,638
    2,139,950 
 293,000
 323,389 
 233,604
 251,935 
 59,396
 71,454 
 (149)
 (86) 
 59,247
 71,368 
 (23,565)
 (28,687) 
 35,682
 42,681  $

 $ 

$
$

 1.77
 1.76

 $ 
 $ 

 1.63  $
 1.61  $

 1.37
 1.35

 26,398
 26,616

 26,246 
 26,512 

 26,120
 26,387

See notes to consolidated financial statements. 

F-4 

 
 
 
 
 
 
 
 
 
 
     
    
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
   
 
 
 
 
PC CONNECTION, INC. AND SUBSIDIARIES 

CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS’ EQUITY 
(amounts in thousands) 

  Common Stock 
     Shares     Amount    Paid-In Capital     Earnings      Shares      Amount      Total 

  Retained   Treasury Shares 

  Additional 

 27,772
 225

$  278
 2

$ 

 101,735
 1,777

$  205,271     (1,885)
─ 
─   

$  (15,981)

$  291,303
 1,779

─  

Balance - January 1, 2013 
Issuance of common stock under stock incentive plans 
Issuance of common stock under Employee Stock 
Purchase Plan 
Stock-based compensation expense 
Nonvested stock awards 
Shares withheld for taxes paid on stock awards 
Tax benefit from stock-based compensation 
Dividend payment 
Net income  
Balance - December 31, 2013 
Issuance of common stock under stock incentive plans 
Issuance of common stock under Employee Stock 
Purchase Plan 
Stock-based compensation expense 
Nonvested stock awards 
Shares withheld for taxes paid on stock awards 
Tax benefit from stock-based compensation 
Dividend payment 
Net income  
Balance - December 31, 2014 
Issuance of common stock under stock incentive plans 
Issuance of common stock under Employee Stock 
Purchase Plan 
Stock-based compensation expense 
Nonvested stock awards 
Shares withheld for taxes paid on stock awards 
Tax benefit from stock-based compensation 
Dividend declaration 
Net income  
Balance - December 31, 2015 

 33

─  

 26

─  
─  
─  
─  

 28,056
 49

 35

─  

 59

─  
─  
─  
─  

 28,199
 41

 39
 —  
 74
 —  
 —  
 —  
 —  

 1
─
─
─
─
─
─
 281
─

─
─
 1
─
─
─
─
 282
 1

 —
 —  

 1

 —  
 —  
 —  
 —  
$ 

 590
 958
 (403)
 (293)
 568

─  
─  

─   
─   
─   
─   
─   
 (10,475)   
 35,682   

─ 
─ 
 48 
 (19)
─ 
─ 
─ 
   230,478     (1,856)
─ 
─   

 104,932
 356

 753
 929
 (1)
 (578)
 565

 106,956
 436

 875
 994
 (1)
 (660)
 561

─  
─  

 —  
 —  

─   
─   
─   
─
─   
 (10,527)   
 42,681   

─ 
─ 
─ 
─ 
─ 
─ 
─ 
   262,632     (1,856)
 — 
 —   

 —
 —   
 —   
 —   
 —   
 (10,591)   
 46,827   

 — 
 — 
 — 
 — 
 — 
 — 
 — 
$  298,868     (1,856)

 403
 (284)

─  
─  

─  
─  
─  

─  

 591
 958
─
 (577)
 568
 (10,475)
 35,682
   319,829
 356

    (15,862)

─  
─  
─  
─  
─  
─  
─  

 753
 929
─
 (578)
 565
 (10,527)
 42,681
   354,008
 437

 —  

    (15,862)

 —
 —  
 —  
 —  
 —  
 —  
 —  

 875
 994
 —
 (660)
 561
 (10,591)
 46,827
$  392,451

$  (15,862)

 28,353

$  284

 109,161

See notes to consolidated financial statements. 

F-5 

 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
  
 
 
  
  
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
  
 
 
  
 
 
  
 
  
 
  
  
 
 
 
PC CONNECTION, INC. AND SUBSIDIARIES 

CONSOLIDATED STATEMENTS OF CASH FLOWS 
(amounts in thousands)  

Years Ended December 31,  
2014 

2013 

2015 

Cash Flows from Operating Activities: 

Net income 

Adjustments to reconcile net income to net cash provided by operating activities:

Depreciation and amortization 
Provision for doubtful accounts 
Deferred income taxes 
Stock-based compensation expense 
Loss on disposal of fixed assets 
Excess tax benefit from exercise of equity awards 

Changes in assets and liabilities: 

Accounts receivable 
Inventories 
Prepaid expenses and other current assets 
Other non-current assets 
Accounts payable 
Accrued expenses and other liabilities 

Net cash provided by operating activities 

Cash Flows from Investing Activities: 
Purchases of property and equipment 
Purchase of intangible asset 
Proceeds from sale of equipment 
Net cash used for investing activities 
Cash Flows from Financing Activities: 

Dividend payment  
Issuance of stock under Employee Stock Purchase Plan 
Excess tax benefit from exercise of equity awards 
Exercise of stock options 
Payment of payroll taxes on stock-based compensation through shares 
withheld 
Repayment of capital lease obligation to affiliate 
Net cash provided by (used for) financing activities 
Increase in cash and cash equivalents 
Cash and cash equivalents, beginning of year  
Cash and cash equivalents, end of year 

Non-cash Investing and Financing Activities: 

Dividend declaration 
Accrued capital expenditures 
Issuance of nonvested stock  

Supplemental Cash Flow Information: 

Income taxes paid 
Interest paid 

$  46,827  $   42,681  $  35,682

 8,961 
 1,097 
 2,652 
 994 
 44 
 (552)

   (64,215)
   (11,863)
 (285)
 (328)
 41,324 
 6,206 
 30,862 

   (12,337)
 (450)
 — 
   (12,787)

 8,092 
 1,383 
 1,212 
 929 
 14 
 (556)

 7,089
 1,078
 4,578
 958
 5
 (260)

   (11,359)
   (11,776)
 1,829 
 (4)
 202 
 2,751 
    35,398 

   (16,819)
 (9,504)
 (3,005)
 (6)
 (1,371)
 1,231
 19,656

 (7,609)
 — 
 13 
 (7,596)

 (7,607)
 —
 2
 (7,605)

 — 
 875 
 552 
 437 

   (10,527)
 753 
 556 
 356 

   (10,475)
 591
 260
 1,779

 (660)
 — 
 1,204 
 19,279 
 60,909 

 (577)
 (578)
 (989)
─ 
 (9,411)
 (9,440)
 2,640
    18,362 
 39,907
    42,547 
$  80,188  $   60,909  $  42,547

$  10,591  $ 
 504 
 — 

 —  $
 205 
─ 

 —
 335
 403

$  30,371  $   24,219  $  20,891
 101

 — 

─ 

See notes to consolidated financial statements. 

F-6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
    
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
  
 
 
  
 
  
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
  
 
 
  
 
 
 
 
PC CONNECTION, INC. AND SUBSIDIARIES 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
(amounts in thousands, except per share data) 

1.    SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

We are a national solutions provider of a wide range of information technology (“IT”) solutions. We help our 

customers design, enable, manage, and service their IT environments.  We provide IT products, including computer 
systems, software and peripheral equipment, networking communications, and other products and accessories that we 
purchase from manufacturers, distributors, and other suppliers.  We also offer services involving design, configuration, 
and implementation of IT solutions.  These services are performed by our personnel and by third-party providers. We 
operate through three sales segments, which serve primarily: (a) small- to medium-sized businesses, in our SMB 
segment, through our PC Connection Sales subsidiary, (b) large enterprise customers, in our Large Account segment, 
through our MoreDirect subsidiary, and (c) federal, state, and local government and educational institutions, in our 
Public Sector segment, through our GovConnection subsidiary. 

The following is a summary of our significant accounting policies: 

Principles of Consolidation 

The consolidated financial statements include the accounts of PC Connection, Inc. and its subsidiaries, all of which 

are wholly-owned.  Intercompany transactions and balances are eliminated in consolidation. 

Use of Estimates in the Preparation of Financial Statements 

The preparation of financial statements in conformity with accounting principles generally accepted in the United 
States of America requires management to make estimates and assumptions.  These estimates and assumptions affect the 
reported amounts and disclosures of assets and liabilities and the reported amounts and disclosures of revenue and 
expenses during the period.  By nature, estimates are subject to an inherent degree of uncertainty.  Actual results could 
differ from those estimates and assumptions. 

Revenue Recognition 

Revenue on product sales is recognized at the point in time when persuasive evidence of an arrangement exists, the 

price is fixed or determinable, delivery has occurred, and there is a reasonable assurance of collection of the sales 
proceeds.  We generally obtain oral or written purchase authorizations from our customers for a specified amount of 
product at a specified price.  Because we either (i) have a general practice of covering customer losses while products are 
in-transit despite title transferring at the point of shipment or (ii) have FOB–destination shipping terms specifically set 
out in our arrangements with federal agencies and certain commercial customers, delivery is deemed to have occurred at 
the point in time when the product is received by the customer. 

We provide our customers with a limited thirty-day right of return generally limited to defective merchandise.  
Revenue is recognized at delivery and a reserve for sales returns is recorded.  We make reasonable and reliable estimates 
of product returns based on significant historical experience and record our sales reserves as a reduction of revenues and 
either as offsets to accounts receivable or, for customers who have already paid, as offsets to accrued expenses.  At 
December 31, 2015, we recorded sales reserves of $3,235 and $178 as components of accounts receivable and accrued 
expenses, respectively.  At December 31, 2014, we recorded sales reserves of $3,223 and $205 as components of 
accounts receivable and accrued expenses, respectively. 

All amounts billed to a customer in a sales transaction related to shipping and handling, if any, represent revenues 
earned for the goods provided, and these amounts have been classified as “net sales.”  Costs related to such shipping and 
handling billings are classified as “cost of sales.”  Sales are reported net of sales, use, or other transaction taxes that are 
collected from customers and remitted to taxing authorities. 

F-7 

 
 
 
 
 
 
 
 
 
 
 
 
We use our own engineering personnel in projects involving the design and installation of systems and networks, 
and we also engage third-party service providers to perform warranty maintenance, implementations, asset disposals, and 
other services.  This service revenue represents a small percentage of our consolidated revenue. We evaluate such 
engagements to determine whether we or the third party assumes the general risk and reward of ownership in these 
transactions.  For those transactions in which we do not assume the risk and reward but instead act as an agent, we 
recognize the transaction revenue on a net basis.  Under net sales recognition, the cost of the third party is recorded as a 
reduction to the selling price, resulting in net sales being equal to the gross profit on the transaction.  In those 
engagements in which we are the principal and primary obligor, we report the sale on a gross basis, and the cost of the 
service provider is recognized in cost of goods sold. 

 Similarly, we recognize revenue from agency sales transactions on a net sales basis.  In agency sales transactions, 

we facilitate product sales by equipment and software manufacturers directly to our customers and receive agency, or 
referral, fees for such transactions.  We do not take title to the products or assume any maintenance or return obligations 
in these transactions; title is passed directly from the supplier to our customer.  

Amounts recognized on a net basis included in net sales for such third-party services and agency sales transactions 

were $24,158, $25,696, and $20,570 for the years ended December 31, 2015, 2014, and 2013, respectively. 

In certain revenue arrangements, our contracts require that we provide multiple units of hardware, software, or 
services deliverables.  Under these multiple-element arrangements, each service performed and product delivered is 
considered a separate deliverable and qualifies as a separate unit of accounting.  For material multiple element 
arrangements, we allocate revenue based on vendor-specific objective evidence of fair value of the underlying services 
and products.   If we were to enter into a multiple element arrangement in which vendor-specific objective evidence was 
not available, we would utilize third-party evidence to allocate the selling price. If neither vendor-specific objective 
evidence nor third-party evidence was available, we would estimate the selling price based on market price and company 
specific factors. 

Cost of Sales and Certain Other Costs 

Cost of sales includes the invoice cost of the product, direct employee and third party cost of services, direct costs of 
packaging, inbound and outbound freight, and provisions for inventory obsolescence, adjusted for discounts, rebates, and 
other vendor allowances.   

Cash and Cash Equivalents 

We consider all highly liquid short-term investments with original maturities of 90 days or less to be cash 

equivalents.  The carrying value of our cash equivalents approximates fair value.  The majority of payments due from 
credit card processors and banks for third-party credit card and debit card transactions process within one to five 
business days.  All credit card and debit card transactions that process in less than seven days are classified as cash and 
cash equivalents.  Amounts due from banks for credit card transactions classified as cash equivalents totaled $6,786 and 
$3,863 at December 31, 2015 and 2014, respectively. 

Accounts Receivable  

We perform ongoing credit evaluations of our customers and adjust credit limits based on payment history and 

customer creditworthiness.  We maintain an allowance for estimated doubtful accounts based on our historical 
experience and the customer credit issues identified.  Our customers do not post collateral for open accounts receivable.  
We monitor collections regularly and adjust the allowance for doubtful accounts as necessary to recognize any changes 
in credit exposure.  Trade receivables are written off in the period in which they are deemed uncollectible.  Recoveries of 
trade receivables previously charged are recorded when received.  

F-8 

 
 
 
 
 
 
 
 
 
 
 
Inventories 

Inventories (all finished goods) consisting of software packages, computer systems, and peripheral equipment, are 
stated at cost (determined under a weighted-average cost method which approximates the first-in, first-out method) or 
market, whichever is lower.  Inventory quantities on hand are reviewed regularly, and allowances are maintained for 
obsolete, slow moving, and nonsalable inventory. 

Vendor Consideration 

We receive funding from merchandise vendors for price protections, discounts, product rebates, and other programs.  

These allowances are treated as a reduction of the vendor’s prices and are recorded as adjustments to cost of sales or 
inventory, as applicable.  Allowances for product rebates that require certain volumes of product sales or purchases are 
recorded as the related milestones are probable of being met. 

Advertising Costs and Vendor Consideration 

Costs of producing and distributing catalogs are charged to expense in the period in which the catalogs are first 

circulated.  Other advertising costs are expensed as incurred. 

Vendors have the ability to place advertisements in our catalogs or fund other advertising activities for which we 
receive advertising consideration.  This vendor consideration, to the extent that it represents specific reimbursements of 
incremental and identifiable costs, is offset against SG&A expenses.  Advertising consideration that cannot be associated 
with a specific program or that exceeds the fair value of advertising expense associated with that program is classified as 
an offset to cost of sales or inventory.  Our vendor partners generally consolidate their funding of advertising and other 
marketing programs, and accordingly, we classify substantially all vendor consideration as a reduction of cost of sales or 
inventory rather than a reduction of advertising expense.  Advertising expense, which is classified as a component of 
SG&A expenses, totaled $15,689, $15,767, and $18,019, for the years ended December 31, 2015, 2014, and 2013, 
respectively. 

Property and Equipment 

Property and equipment are stated at cost, net of accumulated depreciation and amortization.  Depreciation and 
amortization is provided for financial reporting purposes over the estimated useful lives of the assets ranging from three 
to seven years.  Computer software, including licenses and internally developed software, is capitalized and amortized 
over lives ranging from three to seven years.  Depreciation is recorded using the straight-line method.  Leasehold 
improvements and facilities under capital leases are amortized over the terms of the related leases or their useful lives, 
whichever is shorter, whereas for income tax reporting purposes, they are amortized over the applicable tax lives.  

Costs incurred to develop internal-use software during the application development stage are recorded in property 
and equipment at cost. External direct costs of materials and services consumed in developing or obtaining internal-use 
computer software and payroll-related costs for employees developing internal-use computer software projects, to the 
extent of their time spent directly on the project and specific to application development, are capitalized. 

When events or circumstances indicate a potential impairment, we evaluate the carrying value of property and 
equipment based upon current and anticipated undiscounted cash flows.  We recognize impairment when it is probable 
that such estimated future cash flows will be less than the asset carrying value. 

Goodwill and Other Intangible Assets 

Our intangible assets consist of (1) goodwill, which is not subject to amortization; (2) an internet domain name, 

which is an indefinite-lived intangible not subject to amortization; and (3) amortizing intangibles, which consist of 
customer lists, trade names, and certain technology licensing agreements, which are being amortized over their useful 
lives. 

F-9 

 
 
 
 
 
 
  
 
 
 
 
 
 
Note 2 describes the annual impairment methodology that we employ on January 1st of each year in calculating the 
recoverability of goodwill.  This same impairment test is performed at other times during the course of a year should an 
event occur or circumstance change that would more likely than not reduce the fair value of a reporting unit below its 
carrying amount.  Non-amortizing intangibles are also subject to annual impairment tests and interim tests if conditions 
require.    

Recoverability of amortizing intangible assets is assessed only when events have occurred that may give rise to 
impairment.  When a potential impairment has been identified, forecasted undiscounted net cash flows of the operations 
to which the asset relates are compared to the current carrying value of the long-lived assets present in that operation.  If 
such cash flows are less than such carrying amounts, long-lived assets including such intangibles, are written down to 
their respective fair values. 

Concentrations 

Concentrations of credit risk with respect to trade account receivables are limited due to the large number of 
customers comprising our customer base.  No single customer accounted for more than 2% of total net sales in 2015, 
2014, and 2013.  While no single agency of the federal government comprised more than 2% of total sales, aggregate 
sales to the federal government as a percentage of total net sales were 6.7%, 6.5%, and 6.4% in 2015, 2014, and 2013, 
respectively.  

Product purchases from Ingram Micro, Inc. (“Ingram”), our largest supplier, accounted for approximately 21%, 

25%, and 24% of our total product purchases in 2015, 2014, and 2013, respectively.  Purchases from Synnex 
Corporation (“Synnex”) comprised 15%, 13%, and 12% of our total product purchases in 2015, 2014, and 2013, 
respectively.  Purchases from Tech Data Corporation (“Tech Data”) comprised 8% of our product purchases in 2015 and 
2014, respectively, and 10% in 2013.  No other vendor supplied more than 10% of our total product purchases in 2015, 
2014, or 2013.  We believe that, while we may experience some short-term disruption, alternative sources for products 
obtained directly from Ingram, Synnex, and Tech Data are available to us.  

Products manufactured by HP represented 22% of our net sales in 2015 and 2014, respectively, and 25% in 2013.  
We believe that in the event we experience either a short-term or permanent disruption of supply of HP products, such 
disruption would likely have a material adverse effect on our results of operations and cash flows. 

Earnings Per Share 

Basic earnings per common share is computed using the weighted average number of shares outstanding.  Diluted 
earnings per share is computed using the weighted average number of shares outstanding adjusted for the incremental 
shares attributable to nonvested stock units and stock options outstanding, if dilutive.    

The following table sets forth the computation of basic and diluted earnings per share: 

Numerator: 

Net income 
Denominator: 

Denominator for basic earnings per share 
Dilutive effect of employee stock awards  
Denominator for diluted earnings per share 

Earnings per share: 

Basic 
Diluted 

2015 

2014 

2013 

  $  46,827 

$  42,681 

$  35,682

     26,398 
 218 
     26,616 

    26,246 
 266 
    26,512 

   26,120
 267
   26,387

  $
  $

 1.77 
 1.76 

$ 
$ 

 1.63 
 1.61 

$
$

 1.37
 1.35

F-10 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
    
 
 
 
   
  
 
 
 
For the years ended December 31, 2015, 2014, and 2013, the following outstanding nonvested stock units and stock 

options were excluded from the computation of diluted earnings per share because including them would have had an 
anti-dilutive effect: 

Employee stock awards 

Comprehensive Income 

2015 
 — 

2014 
 98 

2013 
 162 

We had no items of comprehensive income, other than our net income for each of the periods presented. 

Recently Issued Financial Accounting Standards 

On May 28, 2014, the Financial Accounting Standards Board, or the FASB, issued Accounting Standards Update 

(“ASU”) 2014-09, Revenue from Contracts with Customers, its final standard on revenue from contracts with 
customers. ASU 2014-09 outlines a single comprehensive model for entities to use in accounting for revenue arising 
from contracts with customers and supersedes most current revenue recognition guidance, including industry-specific 
guidance. The core principle of the revenue model is that an entity recognizes revenue to depict the transfer of promised 
goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in 
exchange for those goods or services. In applying the revenue model to contracts within its scope, an entity identifies the 
contract(s) with a customer, identifies the performance obligations in the contract, determines the transaction price, 
allocates the transaction price to the performance obligations in the contract, and recognizes revenue when (or as) the 
entity satisfies a performance obligation. ASU 2014-09 applies to all contracts with customers that are within the scope 
of other topics in the FASB Accounting Standards Codification. ASU 2014-09 also requires significantly expanded 
disclosures about revenue recognition.  This guidance is effective for annual reporting periods beginning after December 
15, 2017, including interim periods within that reporting period.  The Company is currently assessing the potential 
impact of the adoption of ASU 2014-09 on its consolidated financial statements. 

In July 2015, the FASB issued ASU 2015-11, Simplifying the Measurement of Inventory, which modifies existing 
requirements regarding measuring inventory at the lower of cost or market. Under existing standards, the market amount 
requires consideration of replacement cost, net realizable value (NRV), and NRV less an approximately normal profit 
margin. The new ASU replaces market with NRV, defined as estimated selling prices in the ordinary course of business, 
less reasonably predictable costs of completion, disposal, and transportation. This eliminates the need to determine and 
consider replacement cost or NRV less an approximately normal profit margin when measuring inventory. This standard 
is effective for the Company prospectively beginning January 1, 2017, with early adoption permitted. The Company is 
currently assessing the potential impact of the adoption of ASU 2015-11 on its consolidated financial statements. 

In February 2016, the FASB issued Accounting Standards Update No. 2016-02, Leases. The new standard 

establishes a right-of-use (ROU) model that requires a lessee to record a ROU asset and a lease liability on the balance 
sheet for all leases with terms longer than 12 months. Leases will be classified as either finance or operating, with 
classification affecting the pattern of expense recognition in the income statement. The new standard is effective for 
fiscal years beginning after December 15, 2018, including interim periods within those fiscal years. A modified 
retrospective transition approach is required for lessees for capital and operating leases existing at, or entered into after, 
the beginning of the earliest comparative period presented in the financial statements, with certain practical expedients 
available. The Company is currently evaluating the impact of our pending adoption of the new standard on our 
consolidated financial statements. 

2.    GOODWILL AND OTHER INTANGIBLE ASSETS 

Goodwill 

Goodwill and intangible assets with indefinite lives are subject to an annual impairment test and tested more 

frequently if events or circumstances occur that would indicate a potential decline in fair value.  For goodwill, a two-step 

F-11 

 
 
 
 
 
    
     
    
 
  
  
 
 
 
 
 
 
 
 
 
 
 
quantitative test is performed at a reporting unit level which requires, under the first step, that the fair value of a 
reporting unit is determined and compared to the reporting unit’s carrying value, including goodwill.  To assess the fair 
value of a reporting unit, both income and market valuation approaches are used.  If the fair value is determined to be 
less than the carrying value, the second step is performed to measure the amount of the impairment. 

Our annual impairment test of an indefinite-lived domain name and goodwill is set as of the first day of the year.  

Goodwill is held by our Large Account reporting unit. The fair value of the domain name and the Large Account 
reporting unit each substantially exceeded the respective carrying value, and accordingly, an impairment was not 
identified in the annual test.  We also did not identify any events or circumstances that would indicate that it is more 
likely than not that the carrying values of the reporting unit or the domain name were in excess of the respective fair 
values during the year ended December 31, 2015.  

To determine the fair value of our reporting unit, we considered operating results and future projections, as well as 

changes in the Company’s overall market capitalization, in addition to the market capitalization of our competitors.  The 
significant assumptions used in our discounted cash flow analysis include: projected cash flows and profitability, the 
discount rate used to present value future cash flows, working capital requirements, and terminal growth rates.  Cash 
flows and profitability assumptions include sales growth, gross margin, and SG&A growth assumptions which are 
generally based on historical trends.  The discount rate used is a "market participant" weighted average cost of capital 
("WACC").  For our computation of fair value as of January 1, 2015, we used a WACC rate of 11.9%, and estimated 
terminal growth rate at 5.0% and working capital requirements at 7.5% of revenues.  There were no changes in the 
carrying amounts of goodwill during each of the years ended December 31, 2015 and 2014.  The carrying amount of 
goodwill for the periods presented is detailed below: 

Goodwill, gross 
Accumulated impairment losses 
Net balance 

Intangible Assets 

SMB 
$  1,173
   (1,173)
$

 — $

$

    Large Account    Public Sector     Total 

 51,276  $ 
─ 
 51,276  $ 

 7,634
 (7,634)

$ 60,083
   (8,807)
 — $ 51,276

At December 31, 2015, our intangible assets included a domain name that was purchased in October 2015 for $450, 
which has an indefinite life and is not subject to amortization.  Our intangible assets, which are amortized in proportion 
to the estimates of the future cash flows underlying the valuation of the assets, and the related accumulated amortization, 
are detailed below: 

Customer List 
Tradename 
License Agreements 
Total Intangible Assets 

     Estimated      Gross 
  Useful Lives   Amount
$ 3,400
   1,190

8 
5 
5 

 —  
$

$ 4,590

December 31, 2015 
    Accumulated     Net 
  Amortization   Amount
$  901
$
 317
 —  

 2,499
 873
 —  

     Gross 
  Amount 
$ 3,400  $ 
   1,190 
 800 
$ 5,390  $ 

December 31, 2014 
    Accumulated     Net 
  Amortization   Amount  
$ 1,363
 555
 35
$ 1,953

 2,037
 635
 765
 3,437

 3,372

$ 1,218

In 2015, 2014, and 2013, we recorded amortization expense of $735, $901, and $903, respectively.  The estimated 

amortization expense relating to intangible assets in each of the four succeeding years is as follows: 

For the Years Ended December 31,  
2016 
2017 
2018 
2019 

  $ 

 599
 362
 221
 36
  $   1,218

F-12 

 
 
 
 
 
 
 
 
    
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
 
       
 
 
    
    
    
 
 
 
 
3.    ACCOUNTS RECEIVABLE 

Accounts receivable consisted of the following: 

Trade 
Vendor returns, consideration and other 
Due from employees 
Due from affiliates 
Total Gross Accounts Receivable 
Allowances for: 
Sales returns 
Doubtful accounts 
Accounts Receivable, net 

4.    PROPERTY AND EQUIPMENT 

Property and equipment consisted of the following: 

Computer software, including licenses and internally-developed software 
Furniture and equipment 
Leasehold improvements 
Total 
Accumulated depreciation and amortization 
Property and equipment, net 

December 31,  

2015 

  $  328,319 
 33,064 
 155 
 61 
   361,599 

2014 
$  276,593
 21,597
 183
 12
   298,385

 (3,235) 
 (2,219) 
  $  356,145 

 (3,223)
 (2,135)
$  293,027

December 31,  

2015 

  $   61,468 
    28,663 
 8,124 
    98,255 
    (66,028)
  $   32,227 

2014 
$  63,721
 25,886
 7,611
 97,218
   (69,357)
$  27,861

We recorded depreciation and amortization expense for property and equipment of $8,226, $7,191, and $6,186 in 

2015, 2014, and 2013, respectively. 

5.    BANK BORROWINGS 

 We have a $50,000 credit facility collateralized by our receivables that expires February 24, 2017.  This facility can 

be increased, at our option, to $80,000 for approved acquisitions or other uses authorized by the lender on substantially 
the same terms.  Amounts outstanding under this facility bear interest at the one-month London Interbank Offered Rate 
(“LIBOR”), plus a spread based on our funded debt ratio, or in the absence of LIBOR, the prime rate (3.50% at 
December 31, 2015).  The one-month LIBOR rate at December 31, 2015 was 0.43%.  The credit facility includes various 
customary financial ratios and operating covenants, including minimum net worth and maximum funded debt ratio 
requirements, and default acceleration provisions.  Funded debt ratio is the ratio of average outstanding advances under 
the credit facility to Adjusted EBITDA (Earnings Before Interest Expense, Taxes, Depreciation, Amortization, and 
Special Charges).  The maximum allowable funded debt ratio under the agreement is 2.0 to 1.0.  Decreases in our 
consolidated Adjusted EBITDA could limit our potential borrowings under the credit facility.  We had no outstanding 
bank borrowings in 2015 or 2014, and accordingly, the entire $50,000 facility was available for borrowings under the 
credit facility.  

6.    TRADE CREDIT AGREEMENTS 

At December 31, 2015 and 2014, we had security agreements with two financial institutions to facilitate the 

purchase of inventory from various suppliers under certain terms and conditions.  The agreements allow a collateralized 
first position in certain branded products in our inventory financed by the financial institutions up to an aggregated 
amount of $65,000.  The cost of such financing under these agreements is borne by the suppliers by discounting their 

F-13 

 
 
 
 
 
 
 
 
 
 
     
    
 
 
  
 
 
  
 
 
  
 
 
 
 
 
  
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
    
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
invoices to the financial institutions.  We do not pay any interest or discount fees on such inventory.  At December 31, 
2015 and 2014, accounts payable included $23,044 and $17,638, respectively, owed to these financial institutions. 

7.    STOCKHOLDERS’ EQUITY AND SHARE-BASED COMPENSATION 

Preferred Stock 

Our Amended and Restated Certificate of Incorporation (the “Restated Certificate”) authorizes the issuance of up to 

10,000 shares of preferred stock, $.01 par value per share (the “Preferred Stock”).  Under the terms of the Restated 
Certificate, the Board is authorized, subject to any limitations prescribed by law, without stockholder approval, to issue 
by a unanimous vote such shares of Preferred Stock in one or more series.  Each such series of Preferred Stock shall 
have such rights, preferences, privileges, and restrictions, including voting rights, dividend rights, redemption privileges, 
and liquidation preferences, as shall be determined by the Board.  There were no preferred shares outstanding at 
December 31, 2015 or 2014. 

Share Repurchase Authorization 

In 2001, our Board of Directors authorized the spending of up to $15,000 to repurchase our common stock.  We 

consider block repurchases directly from larger stockholders, as well as open market purchases, in carrying out our 
ongoing stock repurchase program.  

We did not repurchase any shares in 2013, 2014 or 2015.  As of December 31, 2015, we have repurchased an 
aggregate of 1,682 shares for $12,233 under our repurchase program, and the maximum approximate dollar value of 
shares that may yet be purchased under this program is $2,767.  In 2013, we issued nonvested shares from treasury stock 
and reflected, upon the vesting of such shares, the net remaining balance of treasury stock on the consolidated balance 
sheet.  In addition, we withheld shares upon the vesting of nonvested stock to satisfy related employee tax obligations.  
Such transactions were recognized as a repurchase of common stock and returned to treasury but did not apply against 
authorized repurchase limits under our Board of Directors’ authorization. 

On February 11, 2014, our Board of Directors approved a new share repurchase program authorizing up to $15,000 

in share repurchases.  There is no fixed termination date for this new repurchase program.  Purchases may be made in 
open-market transactions, block transactions on or off an exchange, or in privately negotiated transactions.  We intend to 
complete the 2001 repurchase program before repurchasing shares under the new program.  The timing and amount of 
any share repurchases will be based on market conditions and other factors.   

Dividend Payments 

The following table summarizes our special cash dividends declared in the three years ended December 31, 2015: 

2015 

2014 

2013 

Dividend per share 
Stockholder record date 
Total dividend 

$

 0.40

0.40
$
  12/29/2015   12/01/2014     12/12/2013
 10,475
$

 10,527   $

0.40    $

 10,591

$

The 2015 dividend was paid in January 2016 and was included in accrued expenses and other liabilities at December 

31, 2015.  The 2014 and 2013 dividends were paid in 2014 and 2013, respectively.  We have no current plans to pay 
additional cash dividends on our common stock in the foreseeable future, and declaration of any future cash dividends 
will depend upon our financial position, strategic plans, and general business conditions. 

Equity Compensation Plan Descriptions 

In November 1997, the Board adopted and our stockholders approved the 1997 Stock Incentive Plan (the “1997 

Plan”).  Under the terms of the 1997 Plan, we were authorized, for a ten-year period, to grant stock options, nonvested 

F-14 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
     
 
 
 
 
stock, and other stock-based awards.  The 1997 Plan expired in November 2007.  Under such plan, options to purchase 
118 shares remain outstanding as of December 31, 2015. 

In 2007, the Board adopted and our stockholders approved the 2007 Stock Incentive Plan (the “2007 Plan”).  In May 
2014, our stockholders approved an amendment to the 2007 Plan, and as amended, the 2007 Plan authorizes the issuance 
of 1,600 shares of common stock.  Under the terms of the 2007 Plan, we are authorized, for a ten-year period to grant 
options, stock appreciation rights, nonvested stock, nonvested stock units, and other stock-based awards to employees, 
officers, directors, and consultants.  As of December 31, 2015, there were 155 shares eligible for future grants under the 
2007 Plan.  

1997 Employee Stock Purchase Plan 

In November 1997, the Board adopted and our stockholders approved the 1997 Employee Stock Purchase Plan (the 

“Purchase Plan”).  The Purchase Plan authorizes the issuance of common stock to participating employees.  Under the 
Purchase Plan, as amended, our employees are eligible to purchase company stock at 95% of the purchase price as of the 
last business day of each six-month offering period.  An aggregate of 1,138 shares of common stock has been reserved 
for issuance under the Purchase Plan, of which 1,028 shares have been purchased. 

Accounting for Share-Based Compensation 

 We measure the grant date fair value of equity awards given to employees and recognize that cost, adjusted for 
forfeitures, over the period that services are performed.  We value grants with multiple vesting periods as a single award, 
estimate expected forfeitures based upon historical patterns of employee turnover, and record share-based compensation 
as a component of SG&A expenses.  No equity awards were granted in 2015.  In 2014 and 2013, we granted nonvested 
stock units, and in previous years granted nonvested stock awards and stock options. 

We employ the Black-Scholes option valuation model to assess the grant date fair value of each option grant.  The 

application of this model requires certain key input assumptions, including expected volatility, option term, and risk-free 
interest rates.  Expected volatility is based on the historical volatility of our common stock.  The expected term of an 
option grant is estimated using the historical exercise behavior of employees and directors.  The risk-free interest rate for 
periods within the contractual life of the option is based on the U.S. Treasury yield curve that corresponds most closely 
to the stock option’s expected average life.  

The following table summarizes the components of share-based compensation recorded as expense for the three 

years ended December 31, 2015: 

Nonvested shares/units 
Stock options 
Pre-tax compensation expense 
Tax benefit 
Net effect on net income 

2015 
  $  994

 —  

2014 

      2013 
$  946  $   864
 94
 958
    (329)
$  574  $   629

 (17)
 929 
 (355)

 994
 (398)
  $  596

F-15 

 
 
 
 
 
 
 
 
 
 
 
 
 
    
    
 
 
 
  
 
 
 
  
 
 
 
 
We have historically settled stock option exercises with newly issued common shares.  The intrinsic value of options 

exercised in 2015, 2014, and 2013 was $553, $732, and $1,610, respectively.  The following table sets forth our stock 
option activity for the year ended December 31, 2015: 

     Weighted 
  Average 
  Remaining 
  Contractual 

  Aggregate 
  Intrinsic  

  Weighted 
Average 

Outstanding, January 1, 2015 
Exercised 
Expired 
Outstanding, December 31, 2015 
Vested and expected to vest 

    Options    Exercise Price    Term (Years)     Value 
2,822

3.21 

$

 210
 (41)
 (1)
 168
 168

$
$

 11.10
 10.64
 5.38
 11.24
 11.24

2.39  $  1,911
2.39  $  1,911

In 2014 and 2013, we issued nonvested stock units that settle in stock and vest over periods up to eleven years.  No 

awards were issued in 2015.  Recipients of nonvested stock units do not possess stockholder rights.  The fair value of 
nonvested stock units is based on the end of day market value of our common stock on the grant date.  The following 
table summarizes our nonvested stock unit activity in 2015: 

Nonvested at January 1, 2015 
Vested 
Nonvested at December 31, 2015 

Nonvested Stock Units 

     Weighted-Average 

$ 

Shares 
 487
 (104)
 383

Grant Date 
Fair Value 

 15.26
 10.89
 16.45

The weighted-average grant-date fair value of nonvested stock units granted in 2014 and 2013 was $22.50 and 
$21.51, respectively.  The total fair value of nonvested stock units that vested in 2015, 2014, and 2013 was $2,287, 
$1,854, and $768, respectively.  Unearned compensation cost related to the nonvested portion of outstanding nonvested 
stock units was $5,452 as of December 31, 2015, and is expected to be recognized over a weighted-average period of 
approximately 6.6 years. 

Stock Equivalent Units 

We have also issued stock equivalent units, (“SEUs”), which settle in cash and vest ratably over four years.  The fair 
value of these liability awards is based on the closing market price of our common stock, and is remeasured at the end of 
each reporting period until the SEUs vest.  We report the compensation as a component of SG&A expense and the 
related liability as accrued payroll on the consolidated balance sheets. 

Units issued 
Compensation expense 

2015 

2014 

 95  

 99    

      2013 
 40
 $ 1,159

  $ 2,054

$ 1,428 

F-16 

 
 
 
 
 
 
    
 
    
 
 
      
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
 
  
 
  
  
 
 
 
 
 
 
 
 
 
    
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
    
    
 
  
 
 
8.    INCOME TAXES 

The provision for income taxes consisted of the following:  

Years Ended December 31,  
2014 

2013 

2015 

Current: 
Federal 
State 
Total current 
Deferred: 
Federal 
State 
Total deferred 
Net provision 

  $ 23,872
 5,116
   28,988

$ 22,612  $  15,494
 3,493
   18,987

 4,863 
   27,475 

 2,220
 432
 2,652
  $ 31,640

 991 
 221 
 1,212 

 4,160
 418
 4,578
$ 28,687  $  23,565

The components of the deferred taxes at December 31, 2015 and 2014 are as follows: 

Deferred tax assets: 
Provisions for doubtful accounts 
Inventory costs capitalized for tax purposes 
Inventory valuation reserves 
Sales return reserves 
Deductible expenses, primarily employee-benefit related 
Accrued compensation 
State tax contingency 
Revenue deferral 
Other 
Compensation under non-statutory stock option agreements 
State tax loss carryforwards 
Federal benefit for uncertain state tax positions 

Total gross deferred tax assets 
Less: Valuation allowance 
Net deferred tax assets 

Deferred tax liabilities: 
Goodwill and other intangibles 
Property and equipment 

Total gross deferred tax liabilities 
Net deferred tax liability 

Current deferred tax assets 
Noncurrent deferred tax liability 
Net deferred tax liability 

  $ 

2015 

2014 

$

 879 
 177 
 652 
 190 
 713 
 2,999 
 235 
 797 
 1,276 
 565 
 505 
 641 
 9,629 
 (383)
 9,246 

 843
 186
 503
 163
 637
 3,120
 298
 799
 1,225
 691
 579
 649
 9,693
 (313)
 9,380

    (15,868)
 (7,084)
    (22,952)
  $  (13,706)

   (14,379)
 (6,055)
   (20,434)
$  (11,054)

  $ 

 7,909 
    (21,615)
  $  (13,706)

$
 7,749
   (18,803)
$  (11,054)

We have state net operating loss carryforwards aggregating $777 at December 31, 2015 representing state tax 
benefits, net of federal taxes, of approximately $505.  These loss carryforwards are subject to between five, fifteen, and 
twenty-year carryforward periods, with $8 expiring after 2017, $6 expiring after 2018, $5 expiring after 2019, $1 
expiring after 2020 and $757 expiring beyond 2021.  We have provided valuation allowances of $383 and $313 at 
December 31, 2015 and 2014 respectively, against the state tax loss carryforwards, representing the portion of 
carryforward losses that we believe are not likely to be realized.  The net change in the total valuation allowance reflects 
a $70 and $64 increase in 2015 and 2014, respectively, and a $42 decrease in 2013.  The valuation allowance was 

F-17 

 
 
 
 
 
 
 
 
 
 
    
    
    
 
 
   
 
   
 
   
 
 
  
 
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
     
    
 
 
 
 
  
 
 
  
 
 
  
 
 
  
 
  
 
    
 
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
increased in 2015 and 2014 to offset the corresponding increase to the deferred tax asset associated with state net 
operating loss carryforwards and was reduced in 2013 for the utilization and expiration of state net operating loss 
carryforwards. 

A reconciliation of our 2015, 2014, and 2013 income tax provision to total income taxes at the statutory federal tax 

rate is as follows: 

Federal income taxes, at statutory tax rate  
State income taxes, net of federal benefit 
Nondeductible expenses 
Other–net  
Tax provision 

2015 

2014 

2013 

  $ 27,463
 3,962
 538
 (323)
  $ 31,640

$ 24,979  $  20,736
 2,467
 420
 (58)
$ 28,687  $  23,565

 3,459 
 503 
 (254)

We file one consolidated U.S. Federal income tax return that includes all of our subsidiaries as well as several 
consolidated, combined, and separate company returns in many U.S. state tax jurisdictions.  The Internal Revenue 
Service has completed its review of the income tax return for the 2012 tax year with no changes to the reported tax.  The 
tax years 2011-2014 remain open to examination by the major state taxing jurisdictions in which we file.  The tax years 
2013-2014 remain open to examination by the Internal Revenue Service. 

A reconciliation of unrecognized tax benefits for 2015, 2014, and 2013, is as follows: 

Balance at January 1, 
Additions on tax positions of prior years 
Lapses of applicable statute of limitations 
Balance at December 31,  

2015 

 892 
 106 
 (129)
 869 

  $

  $

2014 
$   1,008 
 — 
 (116)
 892 

$ 

2013 
$  1,084
 —
 (76)
$  1,008

We recognize interest and penalties related to unrecognized income tax benefits as a component of income tax 
expense, and the corresponding accrual is included as a component of our liability for unrecognized income tax benefits.  
During the years ended December 31, 2015, 2014, and 2013, we recognized interest and penalties totaling $110, $80, 
and $81, respectively.  At December 31, 2015 and 2014, accrued interest aggregated $967 and $966, respectively, and 
accrued penalties aggregated $218 and $224, respectively.  As of December 31, 2015 and 2014, all unrecognized tax 
benefits and the related interest and penalties, if recognized, would favorably affect our effective tax rate. 

We do not anticipate that total unrecognized tax benefits will change significantly due to the settlement of audits, 

expiration of statutes of limitations, or other reasons in the next twelve months. 

9.    EMPLOYEE BENEFIT PLAN 

We have a contributory profit-sharing and employee savings plan covering all qualified employees.  No 

contributions to the profit-sharing element of the plan were made by us in 2015, 2014, or 2013.  We made matching 
contributions to the employee savings element of such plan of $2,034, $1,873, and $1,768 in 2015, 2014, and 2013, 
respectively. 

10.    COMMITMENTS AND CONTINGENCIES 

Operating Leases 

We lease our corporate headquarters and an adjacent office facility from an entity controlled by our principal 

stockholders.  The five-year operating lease for our corporate headquarters ends November 30, 2018 and has an option to 
renew for an additional five-year term. The operating lease for the adjacent facility began in August 2008 and has a ten-
year term with the option to renew for two additional two-year terms.  We also lease several other buildings from our 

F-18 

 
 
 
 
 
 
 
    
    
    
 
 
 
 
  
 
 
 
  
 
 
 
  
 
 
 
 
 
 
 
 
    
     
    
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
principal stockholders on a month-to-month basis.  We believe that the above operating lease transactions were 
consummated on terms comparable to terms we could have obtained with unrelated third parties.  

We entered into a ten-year lease for a new distribution center in Wilmington, Ohio on August 27, 2014. The facility 
is located in the same office park as our previous distribution center. Effective, May 1, 2015, the lease granted us access 
to the facility and related lease expense began at that time.  In addition, we lease offices from unrelated parties with 
remaining terms of one to ten years. 

Future aggregate minimum annual lease payments under these leases at December 31, 2015 are as follows: 

Year Ended December 31,  
2016 
2017 
2018 
2019  
2020 
2021 and thereafter 

 1,501
 1,501
 1,293

    Related Parties     Others        Total 
 $  3,615
  $
    3,311
    3,035
    1,301
    1,322
    4,553

$ 2,114 
   1,810 
   1,742 
 —    1,301 
—    1,322 
—    4,553 

Total rent expense aggregated $4,904, $4,322, and $3,282 for the years ended December 31, 2015, 2014, and 2013, 
respectively, under the terms of the operating leases described above.  Such amounts included $1,633, $1,639, and $372 
in 2015, 2014, and 2013, respectively, paid to related parties. 

Contingencies 

We are subject to various legal proceedings and claims, including patent infringement claims, which have arisen 
during the ordinary course of business.  In the opinion of management, the outcome of such matters is not expected to 
have a material effect on our business, financial position, results of operations, or cash flows. 

We have received direct claims of infringement of patents owned by third parties.  Many of these underlying claims 

have not yet been resolved, and the extent, if any, of the Company’s indemnification obligations have not been 
determined. Certain of these matters include speculative claims for substantial or indeterminate amounts of damages. In 
addition, some of the patents at issue are the subject of pending legal proceedings between the patent owners and one or 
more leading digital commerce companies, and the outcome of those proceedings could affect the extent to which the 
patent owners seek to prosecute claims against us or our customers. Our business could be materially adversely affected 
by any significant disputes between us and our customers as to intellectual property litigation to which we may become a 
party. Adverse results in these matters may include awards of substantial monetary damages, costly licensing 
agreements, or orders preventing us from offering certain features, functionalities, products, or services, and may also 
cause us to change our business practices, and require development of non-infringing products or technologies, which 
could result in a loss of revenues and otherwise harm our business. As of December 31, 2015 and 2014, the Company 
has not made an accrual related to these matters. 

We record a liability when we believe that a loss is both probable and reasonably estimable. On a quarterly basis, we 
review each of these legal proceedings to determine whether it is probable, reasonably possible, or remote that a liability 
has been incurred and, if it is at least reasonably possible, whether a range of loss can be reasonably estimated. 
Significant judgment is required to determine both the likelihood of there being a loss and the estimated amount of such 
loss. Until the final resolution of such matters, there may be an exposure to loss in excess of the amount recorded, and 
such amounts could be material. We expense legal fees in the period in which they are incurred. 

We are subject to audits by states on sales and income taxes, unclaimed property, employment matters, and other 
assessments.  A comprehensive multi-state unclaimed property audit continues to be in progress, and total accruals for 
unclaimed property aggregated $1,698 and $1,850 at December 31, 2015 and 2014, respectively.  While management 
believes that known and estimated unclaimed property liabilities have been adequately provided for, it is too early to 
determine the ultimate outcome of such audits, as formal assessments have not been finalized.  Additional liabilities for 

F-19 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
this or other audits could be assessed, and such outcomes could have a material negative impact on our financial 
position, results of operations, and cash flows. 

11.    OTHER RELATED-PARTY TRANSACTIONS 

As described in Note 10, we lease certain facilities from related parties.  Other related-party transactions include the 
transactions summarized below.  Related parties consist primarily of affiliated companies related to us through common 
ownership. 

Revenue: 
Sales of services to affiliated companies 

12.    SEGMENT AND RELATED DISCLOSURES 

2015 

2014 

      2013 

  $  177

$  118 

 $   115

The internal reporting structure used by our chief operating decision maker (“CODM”) to assess performance and 
allocate resources determines the basis for our reportable operating segments.  Our CODM is our Chairman of the Board 
of Directors, and she evaluates operations and allocates resources based on a measure of operating income. 

Our operations are organized under three reporting segments—the SMB segment, which serves primarily small- and 

medium-sized businesses; the Large Account segment, which serves primarily medium-to-large corporations; and the 
Public Sector segment, which serves primarily federal, state, and local government and educational institutions.  In 
addition, the Headquarters/Other group provides services in areas such as finance, human resources, information 
technology, marketing, and product management.  Most of the operating costs associated with the Headquarters/Other 
group functions are charged to the operating segments based on their estimated usage of the underlying functions.  We 
report these charges to the operating segments as “Allocations.”  Certain headquarters costs relating to executive 
oversight and other fiduciary functions that are not allocated to the operating segments are included under the heading of 
Headquarters/Other in the tables below. 

F-20 

 
 
 
 
 
 
 
 
    
    
 
 
 
 
 
 
 
 
Net sales presented below exclude inter-segment product revenues.  Segment information applicable to our 

reportable operating segments for the years ended December 31, 2015, 2014, and 2013 is shown below:  

Years Ended December 31,  

2015 

2014 

2013 

Net sales: 
SMB 
Large Account 
Public Sector 

Total net sales 

Operating income (loss): 
SMB 
Large Account 
Public Sector 
Headquarters/Other 

Total operating income 

Interest expense 

Income before taxes 

Selected operating expense: 
Depreciation and amortization:  
SMB 
Large Account 
Public Sector 
Headquarters/Other 

Total depreciation and amortization 

Total assets:  
SMB 
Large Account 
Public Sector 
Headquarters/Other 
Total assets 

$ 1,040,586   $  1,037,620   $  952,785
 793,686
 475,167
$ 2,573,973   $  2,463,339   $ 2,221,638

 850,796  
 574,923  

 961,013  
 572,374  

$

$

$

$

 42,855   $ 
 41,234  
 6,879  
 (12,414) 
 78,554  
 (87) 
 78,467   $ 

 39,608   $
 39,229  
 3,621  
 (11,004)  
 71,454  
 (86)  
 71,368   $

 31,635
 31,667
 3,415
 (7,321)
 59,396
 (149)
 59,247

 24   $ 

 1,297  
 156  
 7,484  
 8,961   $ 

 5   $

 1,368  
 124  
 6,595  
 8,092   $

 5
 2,079
 174
 4,831
 7,089

$  207,147
 320,633
 73,374
 37,920
$  639,074

 $ 

 $ 

 186,534 
 250,470 
 63,239 
 39,717 
 539,960 

The assets of our operating segments presented above consist primarily of accounts receivable, intercompany 
receivable, goodwill, and other intangibles.  Goodwill of $51,276 is held by our Large Account segment for the years 
ended December 31, 2015 and 2014.  Assets reported under the Headquarters/Other group are managed by corporate 
headquarters, including cash, inventory, and property and equipment.  Total assets for the Headquarters/Other group are 
presented net of intercompany balances eliminations of $36,752 and $29,605 for the years ended December 31, 2015 and 
2014, respectively.  Our capital expenditures consist largely of IT hardware and software purchased to maintain or 
upgrade our management information systems.  These systems serve all of our subsidiaries, to varying degrees, and as a 
result, our CODM does not evaluate capital expenditures on a segment basis. 

Substantially, all of our sales in 2015, 2014, and 2013 were made to customers located in the United States.  
Shipments to customers located in foreign countries were not more than 2% of total net sales in 2015, 2014, and 2013.  
All of our assets at December 31, 2015 and 2014 were located in the United States.  Our primary target customers are 
SMBs, federal, state, and local government agencies, educational institutions, and medium-to-large corporate accounts.  
No single customer accounted for more than 2% of total net sales in 2015, 2014, or 2013.  While no single agency of the 
federal government comprised more than 2% of total sales, aggregate sales to the federal government were 6.7%, 6.5%, 
and 6.4% in 2015, 2014, and 2013, respectively. 

F-21 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
     
    
 
   
 
   
 
   
 
  
 
 
  
 
   
 
   
 
   
 
  
 
 
  
 
 
  
 
 
  
 
 
  
 
   
 
   
 
   
   
 
   
 
   
 
  
 
 
  
 
 
  
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
13.     QUARTERLY FINANCIAL RESULTS (UNAUDITED) 

The following table sets forth certain unaudited quarterly data of the Company for each of the calendar quarters in 

2015 and 2014.  This information has been prepared on the same basis as the annual financial statements, and all 
necessary adjustments, consisting only of normal recurring adjustments, have been included in the amounts stated below 
to present fairly the selected quarterly information when read in conjunction with the annual financial statements and the 
notes thereto included elsewhere in this document.  The quarterly operating results are not necessarily indicative of 
future results of operations.   

     March 31,       June 30, 

    September 30,    December 31, 

Quarters Ended 

Net sales 
Cost of sales 
Gross profit 
Selling, general and administrative expenses 
Income from operations 
Interest income/(expense), net 
Income before taxes 
Income tax provision 
Net income  
Earnings per common share: 
Basic 
Diluted 
Weighted average common shares outstanding: 
Basic 
Diluted 

Net sales 
Cost of sales 
Gross profit 
Selling, general and administrative expenses 
Income from operations 
Interest expense 
Income before taxes 
Income tax provision 
Net income  
Earnings per common share: 
Basic 
Diluted 
Weighted average common shares outstanding: 
Basic 
Diluted 

2015 

  $  581,259
   503,646
 77,613
 63,434
 14,179
 1
 14,180
 (5,596)
 8,584

  $

2015 

2015 

2015 
$  627,622  $   680,769  $  684,323
   592,472
    592,201 
   544,635 
 91,851
 88,568 
 82,987 
 68,960
 66,707 
 63,364 
 22,891
 21,861 
 19,623 
 (20)
 (29)
 (39) 
 22,871
 21,832 
 19,584 
 (8,831)
 (9,258)
 (7,955) 
 13,001  $  13,613
$  11,629  $ 

  $
  $

 0.33
 0.32

$
$

 0.44  $ 
 0.44  $ 

 0.49  $
 0.49  $

 0.51
 0.51

 26,346
 26,593

 26,363 
 26,616 

 26,423 
 26,622 

 26,459
 26,632

     March 31,       June 30, 

    September 30,    December 31, 

Quarters Ended 

2014 

  $  559,760
   486,913
 72,847
 61,101
 11,746
 (10)
 11,736
 (4,605)
 7,131

  $

2014 

2014 

2014 
$ 633,244  $   639,570  $  630,765
   547,641
    555,918 
   549,478 
 83,124
 83,652 
 83,766 
 63,035
 63,235 
 64,564 
 20,089
 20,417 
 19,202 
 (14)
 (36)
 (26) 
 20,075
 20,381 
 19,176 
 (8,204)
 (8,131)
 (7,747) 
 12,177  $  11,944
$  11,429  $ 

  $
  $

 0.27
 0.27

$
$

 0.44  $ 
 0.43  $ 

 0.46  $
 0.46  $

 0.45
 0.45

 26,202
 26,485

 26,206 
 26,487 

 26,266 
 26,524 

 26,311
 26,554

F-22 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
  
 
 
 
 
 
 
 
 
  
 
 
 
 
  
 
 
 
PC CONNECTION, INC. AND SUBSIDIARIES 

SCHEDULE II—VALUATION AND QUALIFYING ACCOUNTS 
(amounts in thousands) 

    Balance at    Charged to     
  Beginning   Costs and 
  of Period   Expenses 

    Balance at 

  Deductions/   End of 
  Write-Offs   Period 

Description 
Allowance for Sales Returns 
Year Ended December 31, 2013 
Year Ended December 31, 2014 
Year Ended December 31, 2015 

Allowance for Doubtful Accounts 
Year Ended December 31, 2013 
Year Ended December 31, 2014 
Year Ended December 31, 2015 

 2,415  
 3,060  
 3,223  

 31,843      (31,198)  
 32,882      (32,719)  
 30,289      (30,277)  

 3,060
 3,223
 3,235

 2,514  
 2,265  
 2,135  

 1,078    
 1,383    
 1,097    

 (1,327)  
 (1,513)  
 (1,013)  

 2,265
 2,135
 2,219

S-1 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
 
 
 
 
 
  
  
  
 
 
Board of Directors

Patricia Gallup 
Chairman

Joseph Baute 
Vice Chairman 
Audit and Compensation Committees

David Beffa-Negrini 
Director 

Barbara Duckett 
Director 
Audit and Compensation Committees

David Hall  
Director 

Donald Weatherson 
Director 
Audit and Compensation Committees

Named Executive Officers

Timothy McGrath 
President and 
Chief Executive Officer

Patricia Gallup 
Chief Administrative Officer

Joseph Driscoll 
Senior Vice President, 
Treasurer and Chief Financial Officer

Annual Meeting 

The annual meeting of shareholders  
will be held at 10:00 a.m. on  
Wednesday, May 25, 2016. 

Crowne Plaza 
2 Somerset Parkway 
Nashua, NH  03063

Transfer Agent

American Stock Transfer & Trust Co. 
6201 15th Avenue 
Brooklyn, NY 11219 
(800) 937-5449

Total Revenue

Operating Income

Net Income

Earnings Per Share

4
7
5
2
$

,

3
6
4
2
$

,

2
2
2
2
$

,

9
5
,1
2
$

3
0
,1
2
$

2
3
6
4
5
$

,

1
1
6
7
4
$

,

4
5
4
,
1
7

6 $
9
3
9
5
$

,

4
5
5
8
7
$

,

1
7
0
3
3
$

,

7
8
7
8
2
$

,

1
8
6
2
4

,

2 $
8
6
5
3
$

,

7
2
8
6
4
$

,

6
7
.
1

1 $
6
.
1
$

5
3
.
1
$

4
2
.
1

7 $
0
.
1
$

2011  12 

13 

14 

15

2011  12 

13 

14 

15

2011  12 

13 

14 

15

2011  12 

13 

14 

15

in Millions

in Thousands

in Thousands

Shareholder Information

The Investor Relations Department is responsible for shareholder communications and 
welcomes shareholder inquiries about PC Connection, either by telephone or in writing.  
The Annual Report filings with the U.S. Securities and Exchange Commission as well as 
general information can be obtained upon written request to the address below or by  
visiting the PC Connection website at www.pcconnection.com:

Investor Relations 
PC Connection, Inc. 
730 Milford Road  
Merrimack, NH 03054-4631 
(603) 683-2505

In the early 1980s, the PC Connection raccoon mascot made his  
(official) debut in computer magazines everywhere. The raccoon  
symbolized adaptability, innovativeness, and tenacity—traits that  
underlie PC Connection’s remarkable success. Today, PC Connection is  
one of the nation’s largest and most respected providers of a full range  
of information technology solutions to business, government,  
healthcare, and education markets.

©2016 PC Connection, Inc.  All rights reserved. PC Connection, GovConnection, MacConnection, 
MoreDirect, the Connection and Connection family, and the raccoon characters are are registered 
trademarks of PC Connection, Inc. or its subsidiaries.  

This  Annual  Report  contains  forward-looking  statements  as  that  term  is  defined  in  the  Private  Securities  Litigation  Reform  Act 

of  1995.  When  used  in  this  Annual  Report,  the  words  “should,”  “will,”  “expects,”  “anticipates,”  “believe,”  “predict,”  and  similar 

expressions  are  intended  to  identify  such  forward-looking  statements.    Such  forward-looking  statements  are  subject  to  risks  and 

uncertainties,  which  could  cause  actual  results  to  differ  materially  from  those  anticipated.    Such  risks  and  uncertainties  include,  but 

are  not  limited  to,  the  Company’s  future  capital  needs  and  resources,  fluctuations  in  customer  demand,  intensity  of  competition 

from  other  vendors,  timing  and  acceptance  of  new  product  introductions,  delays  or  difficulties  in  programs  designed  to  increase 

sales  and  profitability,  general  economic  and  industry  conditions,  and  other  risks  set  forth  in  the  Company’s  filings  with  the 

Securities  and  Exchange  Commission,  and  the  information  set  forth  herein  should  be  read  in  light  of  such  risks.    In  addition,  any 

forward-looking  statements  represent  the  Company’s  estimates  only  as  of  the  date  of  this  Annual  Report  and  should  not  be  relied  

upon as representing the Company’s estimates as of any subsequent date.  While the Company may elect to update forward-looking 

statements at some point in the future, the Company specifically disclaims any obligation to do so, even if its estimates change.

                    
 
 
 
 
 
COR POR AT E OF F IC ES

PC Connection, Inc.
Corporate Headquarters
730 Milford Road
Merrimack, NH  03054

PC Connection Sales Corporation
730 Milford Road
Merrimack, NH  03054

MoreDirect, Inc.
Suite 200
1001 Yamato Road
Boca Raton, FL 33431

GovConnection, Inc.
7503 Standish Place
Rockville, MD  20855

CONNECTING PEOPLE WITH TECHNOLOGY CONNECTING PEOPLE WITH TECHNOLOGY