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PCI-PAL

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FY2020 Annual Report · PCI-PAL
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www.pcipal.com

ANNUAL REPORT & ACCOUNTS
FOR THE YEAR ENDED 30 JUNE 2020

 
 
 
 
 
 
PCI-PAL PLC (AIM: PCIP), the global provider 
of secure payment solutions, is pleased 
to announce full year results for the year 
ended 30 June 2020 (the “Period”).

COMMENTING ON RESULTS AND 
PROSPECTS, JAMES BARHAM, 
CHIEF EXECUTIVE SAID:

“I am very pleased with the significant progress that 
we have made this year, particularly considering the 
entirety of our final quarter was during the heights of 
the initial impacts of COVID-19. Despite this we have 
been able to continue our momentum, evidenced by 
the signing of 37 new customer logos in our Q4 alone. 

We have taken another strong step forward in 
revenue growth year on year, which is a result of our 
continued success in growing our key sales metric 
of TACV. This is testament to our business model 
as we have successfully on-boarded new channel 
partners who are generating an increased pipeline of 
opportunities, as well as our efforts in adding further 
improvements to our ability to enable and onboard 
new customers. 

Our early adoption of cloud technologies in our 
space, and our commitment to channel, is enabling 
us to service the entire contact centre market within 
our focus territories, and it is this differentiator 
that will see us continue our progress towards 
cash generation and profit breakeven under the 
current plan as we look forward to another year of 
substantial revenue growth.” 

www.pcipal.com

STRATEGIC REPORT

Highlights ................................................................................................ 1

Chairman’s Statement ............................................................................ 4

Chief Executive’s Statement ................................................................... 6

Chief Financial Officer’s Review ............................................................ 15

Principal Risks, Uncertainties and Risk Mitigation ................................ 19

Corporate Responsibilities .................................................................... 24

GOVERNANCE

Board of Directors ................................................................................ 26

Chairman’s Statement on Corporate Governance ................................ 28

Compliance Statement ......................................................................... 29

Audit Committee Report ...................................................................... 36

Remuneration Committee Report ........................................................ 39

Directors and Advisors .......................................................................... 41

Directors’ Report .................................................................................. 42

FINANCIAL STATEMENTS

Independent Auditors Report to the Members of PCI-PAL PLC ............ 46

Consolidated Statement of Comprehensive Income ............................ 52

Consolidated Statement of Financial Position ...................................... 53

Consolidated Statement of Changes in Equity ..................................... 54
Consolidated Statement of Cash Flows ................................................ 55
Notes to the Consolidated Financial Statements ................................. 56
Company Statement of Financial Position ............................................ 73
Company Statement of Changes in Equity ........................................... 74
Company Statement of Cash Flows ...................................................... 75

Notes to the Financial Statements ....................................................... 76

Design and printed by Perivan 259466 

STRATEGIC REPORT 

HIGHLIGHTS

FOR THE YEAR ENDED 30 JUNE 2020 

Continuing Significant Sales Growth 
with Channel Partnerships Delivering

Financial Highlights

56% 

2020
2020

£2.82m
£2.82m

£2.82m
£2.82m

£2.82m

£2.82m
£2.82m

2020
2020

2019
2019
2020

2019
2019
2020
2020
Revenue
2019
REVENUE
REVENUE
2019
REVENUE
REVENUE

2019
REVENUE
REVENUE

REVENUE

2020
2020

2020
2020

69.2% 

£4.40m
£4.40m

£4.40m
£4.40m

£4.40m

£4.40m
£4.40m

69.2%
69.2%

69.2%
69.2%

2019

2019
2019
2020

60.2%
60.2%

2019
2019
2020
2020
Gross margin
2019
Gross margin
Gross margin
Gross margin
Gross margin
reflecting the continuing transition of our service delivery mix to 
2019
the higher margin Amazon Web Services (“AWS”) platform
Gross margin
Gross margin
Gross margin

60.2%
60.2%

69.2%
69.2%

60.2%
60.2%
69.2%

60.2%

37% 

2020
2020

2020
2020

£2.62m
£2.62m

£2.62m
£2.62m

2019

2019
2019
2020

£1.91m
£1.91m

£1.91m
£1.91m

2019
2019
2020
2020
2019
New sales bookings 
New sales bookings 
New sales bookings 
New sales bookings 
2019
New sales bookings 
New sales bookings 
New sales bookings 
leading to signed recurring Annual Contract Value (“ACV”)
New sales bookings 

£2.62m
£2.62m

£1.91m
£1.91m

£2.62m

£1.91m

2019
2019
2020
2020
2019
2019

2020
2020

66% 

2020
2020

2019
2019
2020

£4.06m
£4.06m

£4.06m
£4.06m

£6.75m
£6.75m

£6.75m
£6.75m

£6.75m

£6.75m
£6.75m

2019

Total contracted recurring ACV (“TACV1”)
Total contracted recurring ACV (“TACV1”)

Total contracted recurring ACV (“TACV1”)
Total contracted recurring ACV (“TACV1”)

£4.06m

£4.06m
£4.06m

Total contracted recurring ACV (“TACV1”)

Total contracted recurring ACV (“TACV1”)
Total contracted recurring ACV (“TACV1”)
Total contracted recurring ACV (“TACV1”)

1  

 TACV is the total annual recurring revenue of all signed contracts, whether invoiced 
and included in deferred revenue or still to be deployed and/or not yet invoiced

85% 

2020
2020

2020
2020

2019
2019
2020

2019
2019
2020
2020
Deferred income
2019
2019
Deferred income
Deferred income
2019

Deferred income
Deferred income

£2.45m
£2.45m

£2.45m
£2.45m

£2.45m

£2.45m
£2.45m

Deferred income

Deferred income
Deferred income

£4.35m

2020
2020

2020
2020

2019
2019
2019
2019
2020
2020
2020
Loss before Tax
2019
2019
Loss before Tax
Loss before Tax
2019

Loss before Tax
Loss before Tax

Loss before Tax

Loss before Tax
Loss before Tax

£4.30m

2020
2020

2020
2020

£1.49m
£1.49m

2019

2019
2019
2020

£1.49m
2019
£1.49m
2019
2020
2020
£1.49m
2019
Cash balances
Cash balances
Cash balances
Cash balances
2019
Cash balances
Cash balances

Cash balances
Cash balances

£1.49m
£1.49m

£4.53m
£4.53m

£4.53m
£4.53m

£4.53m

£4.53m
£4.53m

£4.35m
£4.35m

£4.35m
£4.35m

£4.50m
£4.50m
£4.35m

£4.50m

£4.50m
£4.50m
£4.35m
£4.35m
£4.50m
£4.50m

£4.30m
£4.30m

£4.30m
£4.30m

£4.30m

£4.30m
£4.30m

£2.75m

New debt facility 
entered into in October 2019 and equity share placing undertaken 
in March 2020 raising £5.00 million to provide additional working 
capital to support continued growth of the Group

PCI-Pal PLC | 1 
Annual Financial Report 2020

STRATEGIC REPORT 

HIGHLIGHTS CONTINUED

Financial Highlights

Operating Highlights

• 

• 

• 

• 

• 

• 

• 

• 

 Revenue increase of 56% to £4.40 million (2019: £2.82 million) 

 Gross margin increased to 69.2% (2019: 60.2%) reflecting 
the continuing transition of our service delivery mix to the 
higher margin Amazon Web Services (“AWS”) platform

 Significant increase in new sales bookings leading to signed 
recurring Annual Contract Value (“ACV”) increasing by 37% 
to £2.62 million (2019: £1.91 million)

 Total contracted recurring ACV (“TACV1”) increased 66% and 
now stands at £6.75 million (2019: £4.06 million)

 Deferred income increased 85% to £4.53 million (2019: 
£2.45 million)

 Loss before Tax in line with expectations at £4.35 million 
(2019: £4.50 million) following continued investment in our 
growth plans

 Cash balances at year end of £4.30 million (2019: £1.49 
million) with a further £1.25 million of debt facility available 
to draw

 New £2.75 million debt facility entered into in October 2019 
and £5.00 million equity placing undertaken in March 2020 
to provide additional working capital to support continued 
growth of the Group and the path to breakeven

1  

 TACV is the total annual recurring revenue of all signed contracts, whether invoiced 
and included in deferred revenue or still to be deployed and/or not yet invoiced

• 

• 

• 

• 

• 

• 

• 

 Recurring revenue model proven with record full year on 
year revenue growth

 Signed 100 new sales contracts in the year

 78% of new sales contracts for the Group generated from 
channel partners

 Continued to sign more enterprise customers, including 
signing the Group’s second and third largest contracts in 
its history, with ACV of US$ 0.57 million signed in North 
America and £0.55 million ACV in the UK

 North American momentum continues to build, with year 
on year ACV sales increased 145%.

 TACV for North American region increased 181% year on 
year to £1.66 million (2019: £0.59 million)

 Customers live across all six global regions including EMEA, 
North America, and ANZ

•  Deployed our services with more than 70 new customers

• 

• 

• 

• 

 Time to go live of new contracts from the date of signature 
to deployment (“TTGL”) improved to a 5.5 month average 
across all sales channels

 Announced new technology partnerships with Avaya and 
Cisco; as well as competitor displacements at three EMEA-
based resellers

 Achieved customer retention of 95% by value in the year

 Simon Wilson, US-based, Chairman appointed with 
significant public company and international software 
growth experience

“Working with PCI Pal, we are able to provide our customers 
with an extremely comprehensive payment solution – safe in 
the knowledge that they are adhering to the very latest PCI DSS 
compliance, with the backing of a knowledgeable, expert team.”
Civica

2 | PCI-Pal PLC 
Annual Financial Report 2020

HIGHLIGHTS CONTINUED

Current Trading & COVID-19 Update

• 

 Strong start to the new fiscal year with ACV in line with 
management expectations. Run rate revenue for the two 
months up to the end of August 2020 is up 41% compared 
to the same period last year.

• 

 Revenue visibility currently at more than 80% for the year 
against current market forecasts.

• 

 Sales highlights include:

– 

– 

 A significant new customer contract to provide both our 
Agent Assist and Digital secure payment solutions to 
a well-known, North American headquartered, global 
retailer with more than 1,500 agents in their North 
America based contact centre.

 An initial contract to provide our Agent Assist solution to 
one of the largest local councils in the UK, sold through 
our long standing partnership with Civica. 

 Launched Speech Recognition feature set for our Agent 
Assist and IVR solutions

 Achieved record TTGL delivery of only 9 weeks for a contact 
centre of more than 500 seats, which went live in July, 
having been the largest deal signed in Q4 FY20. 

 Announced the formation of the Company’s Advisory 
Committee, adding additional breadth of market and 
product perspectives as the Company navigates its future 
and capitalises on the opportunities available to it. 

• 

• 

• 

COVID-19 Update:
PCI Pal’s business model and technology have meant that we 
have so far not been materially impacted during the extremes 
of lockdown in both the UK and US and remain well positioned 
to minimise the potential negative impacts of the COVID-19 
pandemic on the Group. Since the start of the new fiscal 
year we have continued our growth momentum, which we 
attribute to:

• 

• 

 our strong relationships with financially stable, large cloud-
based reseller partners through whom we sell the majority 
of our contracts by both value and volume; and 

 our cloud platform, including our ability to implement and 
deliver services to customer entirely remotely. 

The on-set of the pandemic has served to accelerate the 
market-wide transition from on-premise communications 
technology to cloud-based services. We believe that this will 
benefit PCI Pal over the longer term as the leading cloud-only 
provider in the market. PCI Pal’s services are critical for home-
workers wishing to handle sensitive customer data, particularly 
credit or debit card data. As a result, we believe that demand 
for our services may increase with time, despite the short-term 
general business impact the pandemic has had in delaying 
certain buying decisions at prospective customers.

The following provides an update to the COVID-19 overview 
provided in our full year trading update in July 2020:

• 

• 

• 

 Project delivery timescales continue to shorten with high 
demand for services as a result of the increased numbers of 
contact centre agents working from home. Our performance 
against our TTGL metric has been strong with 16 projects 
already delivered by the end of August 2020.

 New customer contracts sales timing remains less 
predictable than it was before the start of the pandemic. We 
had reported that we had seen delays in contract signing 
during our Q4 FY20, and whilst these delays are no longer 
evident in newly created sales opportunities, we would note 
that not all those specific deals delayed in Q4 FY20 have 
as yet re-commenced engagement. Demand through new 
pipeline generation is strong though, and in line with our 
expected requirements to deliver management’s near-term 
sales forecasts. 

 The Company has maintained market guidance given the 
above, and whilst we will monitor progress very carefully 
against market expectations, we believe we are well 
positioned to take another significant step forward this year 
in line with those expectations.

PCI-Pal PLC | 3 
Annual Financial Report 2020

STRATEGIC REPORT  
 
CHAIRMAN’S STATEMENT 

FOR THE YEAR ENDED 30 JUNE 2020 

In my first year as Chairman and director of PCI Pal I am 
very pleased to report on a major year of progress for the 
business. This despite the, at times, daunting challenges 
and uncertainties caused by the COVID-19 pandemic and 
varying government responses around the world.

People
Without question, the pandemic has presented varying 
challenges on all businesses in every sector of the global 
economy, but at the personal and individual level the challenges 
have been unprecedented. Almost overnight our people not 
only had to cope with working from home, but also with a 
myriad of concerns, fears and challenges relating to family 
health and daily routines, caring for extended family members, 
and concerns for financial security. I am extremely proud 
to say that our teams in both the U.K. and U.S. responded 
gallantly, and in fact drew closer together as a result. 
Management supported this rapid transition to a ‘new normal’ 
by implementing flexible work schedules, being sensitive and 
sympathetic to individuals who perhaps had more challenging 
home environments than others and continuing to provide 
and enhance remote-based IT support for collaboration with 
team-mates, partners and customers.

During the prior year of FY19, James Barham as the new CEO, 
expanded and strengthened the management team across 
the functions of Sales, Technology and Security. During FY20, 
against the backdrop of the pandemic but in the face of top 
line sales growth, the team’s expansion continued to underpin 
the management teams’ strengths in specific operational areas 
such as professional services, partner support, and both pre 
and post-sales technical expertise. By select hiring in the U.S., 
the Group has also further strengthened its ability to serve an 
increasingly global profile of both partners and end customers, 
in particular those headquartered in North America, which 
remains the Group’s key target growth market.

The PCI Pal team has grown from 50 to 58 employees over 
the course of the year and I would like to personally thank all 
of our employees for their excitement, dedication, flexibility 
and hard work in growing PCI Pal and in pursuing our Mission: 
safeguarding the reputation and trust of our customers. The 
Board remains as committed as ever to supporting our people in 
terms of professional development, flexible work environments 

and competitive compensation and benefit packages. I have 
no doubt that they will all continue to build on their successes 
during the last twelve months, both as individuals and as 
globally focused teams, as we move forward through and 
beyond these globally challenging times.

Strategic Direction
During the year, the Company has made demonstrable progress 
in executing its Vision of becoming “the preferred solution 
provider that technology vendors globally turn to for achieving 
PCI compliance for payments by phone” and pursuing a Cloud 
strategy. 78% of sales were made through channel partners. Our 
Cloud platform hosted on AWS has grown to cover 6 points of 
presence around the globe and our Cloud solutions are being 
adopted by small, medium and large enterprises alike. The 
attractiveness of PCI Pal’s strategy to focus on channel partners 
is matched by the demand from end customers. During FY20 
the Company added 100 new end customer logos and deployed 
72 new customer implementations. Behind this strategy, our 
innovation has continued with the launch of PCI Pal Digital, an 
omni-channel offering as well as Rapid Remote to help those 
customers rushing to deploy work-from-home solutions in the 
face of COVID-19. 

Fund raise
Adding to its £2.75 million debt facility secured in early FY20, 
the Company completed a £5.00 million equity fund raise in 
March 2020. Its success has been reflected in the Company’s 
share price performance since the date of the announcement 
and is evidence of the strong support that the Company enjoys 
from its shareholders. In addition to creating a stronger balance 
sheet, increasing working capital and providing for flexibility 
in the face of uncertainties relating to the pandemic, the fund 
raise was also designed to fund expansion. As we look forward 
to FY21 we are planning for additional sales and marketing 
resources, support to North American based channel partner 
relationships; and to expanding product management functions 
targeting long term improvements in time to go live (“TTGL”) 

4 | PCI-Pal PLC 
Annual Financial Report 2020

STRATEGIC REPORT Advisory Committee 
Following the year end, in August 2020 we announced the 
formation of the PCI Pal Advisory Committee (the ”PAC”). The 
formation of the PAC is consistent with both enhancing the 
Board’s ability to manage its risk profile, as well as to provide 
expert advice into the formation of its future corporate strategy. 

Looking Forward 
FY20 has been a year of both significant achievement as well 
as significant expansion of the risks and opportunities facing 
the Company and the markets in which it operates. The 
Board is cautiously optimistic about managing through the 
COVID-19 pandemic but remains vigilant of the potential for 
as yet unknown additional economic and business impacts. 
Nonetheless, we are a growth company operating in growth 
markets, and so are confident in our business model. I look 
forward to sharing further progress reports and news during the 
coming financial year, as we continue our journey to achieve 
profitability and positive operating cash flow.

Simon Wilson | Non-Executive Chairman
11 September 2020 

CHAIRMAN’S STATEMENT CONTINUED

for new customers. These additional funds will also allow the 
Company to consider potential new expansion opportunities in 
the future. Full disclosure of the terms of this equity fund raise 
have been made in the notes to these accounts and within the 
Chief Financial Officer’s Review.

Shareholder Communications
As a board, continuous improvement in shareholder 
communications remains a key objective. Building upon the 
actions taken in FY19 which included more detailed investor 
presentations, expanded analysis of results and underlying KPIs, 
a more frequent cadence of communications and the judicious 
use of RNS-Reach, and participation in investor-focused events 
such as ‘tech demo days’ and investor group conferences, 
we have taken further steps in FY20. These include myself as 
Chairman, offering one-on-one shareholder meetings around 
the time of the AGM each year, expanded efforts by the 
executive team to meet with retail shareholder groups, use of 
new communications technology aimed at shareholder needs 
such as the Investor Meet Company platform and plans for 
enhanced web site disclosures. We look forward to continuing 
and reinforcing these programmes and events as each year 
progresses, and I welcome your feedback and suggestions for 
further improvement.

Corporate Governance
During FY20 I have focused the expanded resources of the Board in 
a number of key areas of corporate governance and initiatives to set 
the Board on a path of continuous improvement over time. These 
areas included the Board’s first evaluation of the effectiveness of 
the Board, its committees, and its individual directors. Other areas 
of initiative were a fresh review of the Company’s risk profile, and 
our appetite for risk and steps necessary to mitigate known and 
anticipated risks, an update to the Board committees’ terms of 
reference, and embarking on a 5-year refresh of our forward strategic 
plan to take effect from FY21 onwards.

The nature and results of these early initiatives are summarized in 
more detail in the Corporate Governance Report. 

Changes in Accounting Rules 
The Company implemented IFRS 16: Accounting for Leases 
effective from 1 July 2019. The Group has chosen not to 
restate the previous years’ financial statements following the 
adoption and there has been no overall effect on the loss 
before tax. Full disclosure of the changes has been made in the 
notes to these accounts. 

PCI-Pal PLC | 5 
Annual Financial Report 2020

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT

FOR THE YEAR ENDED 30 JUNE 2020 

“Reporting on my first full financial year in the role of 
Group CEO, I am pleased to report that we have made 
significant progress against our key growth metrics”

Introduction
Reporting on my first full financial year in the role of Group 
CEO, I am pleased to report that we have made significant 
progress against our key growth metrics. Revenues grew 56% 
year on year to £4.40 million (2019: £2.82 million). This year on 
year increase further illustrates the benefits of our SaaS-based 
revenue model as revenue is recognised from TACV, our key 
sales metric which has continued to grow in the year by 66% 
to £6.75 million (2019: £4.06 million). The start of the current 
financial year has started well, and we have strong revenue 
visibility which for the coming year is currently at over 80% of 
the market’s revenue expectations for the year. 

I am equally pleased to report that we have made extensive 
progress towards the Company’s Vision: to be the preferred 
solution provider that technology vendors globally turn to for 
achieving PCI compliance for payments by phone. Having led the 
way in utilising cloud technology in our market, and launching 
our true-cloud environment back in October 2017, we now have 
the most advanced and mature cloud offering in our market 
with customers live on all 6 regional instances of the platform 
within AWS across EMEA, North America, and ANZ regions. It 
is this technology focus that has enabled us to execute against 
our Vision. Many of our technology partners are cloud-native 
themselves and are a natural fit for PCI Pal helping them to 
provide secure payment solutions to their customers around 
the world. I am pleased to confirm that we ended the year with 
all our major Contact Centre as a Service (“CCaaS”) and Unified 
Communications as a Service (“UCaaS”) partners live and 
on- boarded across all regions of our platform. 

It is these enabled partnerships that are critical to our continued 
growth and long-term profitable scale. As of the end of the 
year, we are now resold by over 40% of North American and 
Western European Gartner Magic Quadrant CCaaS providers. 
These same partners are a key reason why we achieved the 
milestone of signing more than 100 new customers in the year 

(2019: 77) with 78% of these customers generated through 
channel partners. I am extremely encouraged by the accelerated 
number of new customers signed as the year progressed, 
reflected by the 37 new customers signed in Q4 alone. This is a 
76% increase compared to the customers signed in Q1 in spite 
of the COVID-19 outbreak and illustrates the effectiveness of 
our channel model in producing higher quantities of pipeline 
opportunities. We are optimistic that opportunities will continue 
to increase as we on-board more partners, and as our partner 
relationships mature over time following full engagement with 
our partner programme and channel sales functions. 

In the year, the Group signed new contracts across all regions with 
a recurring Annual Contract Value (“ACV”) of £2.62 million (2019: 
£1.91 million). I was particularly pleased that despite the pandemic, 
we signed £0.80 million ACV in our Q4, so whilst we were impacted 
by delays in our sales cycles as a result of the onset of COVID-19, 
which ultimately reduced our final ACV number for the year, we 
were nonetheless able to continue our momentum.

This sales traction is bolstered by further progress in our ability 
to implement new customers, and our key project delivery 
metric of TTGL is now at an average of 5.5 months overall across 
all customers (which remains within the 4-7 months previously 
stated). We have made extensive improvements since we 
introduced the TTGL metric in January 2019, and customers 
signed more recently are being implemented much faster. For 
instance, contracts signed in FY20 have an average TTGL across all 
deployments of just 4.4 months. Additionally, this improvement 
is a natural positive result of having more integrated partners 
now fully on-boarded, live, and delivering new contract sales. 
Their repeatable technology stack integrations result in shorter 
implementations, and reduced project effort levels for us, and 
their end customers.

We have also achieved a number of large scale customer 
implementations during the year. In H1 we announced our 
largest contract to date in the US (and the Company’s second 

6 | PCI-Pal PLC 
Annual Financial Report 2020

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

largest contract in its history), won through both a competitive 
tender process, and also a competitive Proof of Concept 
(“POC”). Our Professional Services team went head-to-head 
with one of our major competitors for this POC. We achieved 
highly positive reviews from the customer and ultimately 
won the new contract. Following a successful, collaborative 
implementation the customer is live on our platforms, following 
a deployment achieved within six months. 

The implementation skills of our Professional Services team across 
EMEA and North America are having a directly positive impact on 
our Net Promoter Score (“NPS”), the internationally recognised 
measure of customer satisfaction. I am proud to report that our 
NPS has increased to 87 against the NPS global benchmark of 43, 
which puts us comfortably in the top 25th percentile of companies 
worldwide and 102% above the global benchmark. As a result, 
our ability to reference customers and produce case studies and 
testimonials has significantly increased putting us in an improved 
position of strength when competing for business of any size. 
This is strong evidence of the effectiveness of the operational 
improvements we have made since January 2019, which has been 
one of our top Company-wide key initiatives.

Market Drivers & Market Positioning
PCI Pal’s addressable market consists of any organisation taking 
payments by phone or within contact centre environments 
anywhere in the world, and in particular within our core focus 
geographic markets of the UK and North America. PCI Pal gains 
access to these markets by leveraging a partner-first go-to-market 
sales model, which involves working primarily through resellers 
who themselves are involved in providing services for customer 
interactions for the sorts of organisations we are targeting. Today 
these partners include CCaaS, UCaaS, Carrier (Telco), Value-Added 
Resellers (“VARs”) of the major telephony platforms, Payment 
Service Providers, and consultancies. When we sell directly to the 
end customer, this is typically for strategically important or large 
enterprise size accounts who have a preference to deal directly 
with their technology suppliers.

A key differentiator for us is our ability to serve any size 
organisation across our addressable market. Our customers 
range from small contact centres up to the very largest with 
more than 5,000 agent seats. We can serve these customers 
from anywhere in the world through our best-in-class truly-
virtualised cloud platform, hosted within AWS. PCI Pal was the 
first in this market to launch a true cloud environment and 
maintains the most advanced and mature platform globally. 

Contact centre markets in both the UK and US represent 
between 3-4% of the working populations of those countries,  

so in contact centres alone there is a sizeable market 
opportunity to address. Our ability to serve any size of contact 
centre is essential when considering the make-up of this mass-
employment pool across both countries. In the US alone, 93% 
of contact centres (37,000) have less than 250 agent seats 
and employ 2.0 million agents making up more than 55% of 
the entire employed agent-base across the country. As such, 
our ability to serve contact centres of any size is critical to 
maximising our market opportunity.

The market is underpinned and strengthen by two major global 
industry dynamics occurring today; the increase in regulation 
and governance surrounding data security worldwide; and 
secondly, the transition in the communications market of 
services served from on-premise equipment to services 
delivered from the cloud.

In recent years we have seen regulation and governance of data 
security increase both through well-publicised standards such 
as the General Data Protection Regulations (“GDPR”) in the EU, 
as well as state level statutes in the US such as the California 
Consumer Privacy Act. These are in addition to standards such 
as the Payment Card Industry Data Security Standard (PCI DSS) 
which specifically govern the activities of companies handling 
personal data, specifically credit and debit card data. Regulatory 
and governance standards combine as one of the primary reasons 
for the change in organisational mindset towards the risks 
posed by cyber-crime today. This change in mindset is creating 
a significant shift towards more responsible and thorough data 
security protocols across all industry sectors. Specifically, from a 
payment security perspective, PCI Pal makes the job of complying 
with these standards, and securing data much easier for these 
companies who otherwise would be faced with significant 
challenges, and therefore costs, to achieve compliant and secure 
operations. Additionally, PCI Pal secures the most sensitive 
of personal data, with payment data being the most easily 
monetised by cyber criminals should it fall into their hands. 

With the cloud communications market expected to grow 
considerably, the high growth UCaaS and CCaaS sectors 
are evidence of the shift in technology adoption occurring 
across the communications industry today. Organisations 
are moving from traditional on-premise telephony to cloud-
based communications through the likes of Vonage, 8x8, and 
RingCentral. This shift has been further accelerated by the 
on-set of the COVID-19 pandemic where the benefits of cloud-
based services have been emphasised. These benefits include 
flexible homeworking capabilities; robust disaster recovery 
and responsive business continuity capabilities; as well as 
the availability of scalable cost models. Given our technical 

PCI-Pal PLC | 7 
Annual Financial Report 2020

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

approach and channel business model, we are well positioned 
to capitalise on this market trend as we work with our partners 
to increase our access to this expanding market opportunity. 

for new products and features. It has been our first-mover 
advantage and early commitment to cloud that is ensuring we 
lead the way in this technological approach to our market.

PCI Pal Cloud 
Having launched our cloud environment almost three years 
ago in October 2017 and having defined a key strategic 
objective to be the leader in cloud-based secure payments 
services in our market globally, we have gathered significant 
technical momentum. Our platform continues to evolve and is 
already the most mature in the market by some margin, with 
our competitors’ primary offerings remaining hardware or 
privately-hosted technologies. This momentum is underscored 
by the cloud-to-cloud partnerships that we have built in the 
last 24 months with the likes of Vonage, 8x8, Genesys, and 
Talkdesk, as well as our ability to engage with, sell to, and deliver 
enterprise size deployment projects with some of the largest 
contact centres in the UK and the US.

We utilise AWS for the virtualised hosting of our cloud platform, 
a hosting provider that we selected on the basis that they 
were, and still are, the market leader both in terms of capacity 
and geographic coverage. Our true-cloud approach allows 
us to deliver services across the globe whilst maintaining 
data sovereignty and regional handling of payment traffic by 
leveraging the data regions we have created within the AWS 
global hosting environment. This is both of appeal to smaller 
local customers who need their data to be handled within 
the territory in which they trade; but equally to larger multi-
national organisations whose businesses may be geographically 
dispersed with complex data governance requirements. Our 
customers can therefore use a single PCI Pal service, but choose 
to handle their customers’ data locally wherever that customer 
is utilising the service.

Additionally, our technology strategy and focus on cloud has 
been purposefully made complementary to our partner-first 
go to market sales model. AWS is the most commonly adopted 
hosting environment used by our cloud-served partners, 
creating natural integration and interoperability benefits for us 
when on-boarding those partners. 

PCI Pal’s cloud platform has always used cloud native 
technologies, and today our platform continues to evolve, 
using more advanced ways of operating such as serverless 
technologies and micro-services. This approach is enabling us 
to be nimbler within our development cycles, more robust in 
our release processes, and allowing faster development cycles 

Product Update
In the year we launched two new products; our PCI Pal Digital 
offering for omnichannel payments across channels such as 
WebChat, Social media, SMS, and email; and Rapid Remote our 
rapid deployment service, which was developed in response 
to the increased demand for ultra-high pace deployments 
in the face of the on-set of COVID-19 and increased security 
requirements for agents working from home. 

Since its launch in February, we have both sold and delivered 
our first PCI Pal Digital customers, and we have continued to 
build momentum with this product with further sales since 
the year end. Additionally, we have signed a number of Rapid 
Remote generated opportunities, several of whom have moved 
to full deployment models. One of these being the largest 
customer that we signed in Q4 FY20, which went live with the 
full deployment in just 9 weeks.

In line with our plans following the fundraise in March 2020, we 
intend to increase our investment in product management as 
we look to evolve our product roadmap and capitalise on our 
existing channel partnerships, as well as putting a more strategic 
and targeted focus into winning more enterprise-size customers. 
We have announced in this report the launch of our Speech 
Recognition feature-set for both our Agent Assist (live agent 
payments) and IVR (fully automated payments). The speech 
recognition feature will combine with our existing capabilities 
to empower our customers to accept secure payments through 
either keypad entry (DTMF) or spoken voice. Both with the same 
secure outcome, compliance upsides, and cost savings.

North America
We are pleased with our progress in North America. In what 
is only our second full financial year in the territory, we have 
significantly increased our sales bookings with new contract 
recurring ACV increased 125% year on year to £1.08 million 
(2019: £0.48 million). As we have stated previously, we have 
concentrated our efforts in establishing full enablement of 
the North American partners with whom we began working in 
the prior year, and I am very pleased to confirm that we have 
on-boarded all major partners announced to date. It is these 
partners who will enable us to further grow our pipelines, 
and therefore sales bookings, in what is the most significant 
geographic territory opportunity for the business.

8 | PCI-Pal PLC 
Annual Financial Report 2020

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED
CHIEF EXECUTIVE’S STATEMENT CONTINUED

145% 

43% 

NORTH AMERICA 
We are pleased with our progress in North 
America in what is only our second full financial 
year in the territory during which we have 
significantly increased our sales bookings with new 
contract recurring ACV increased 145% year on 
year to £1.08 million (2019: £0.44 million). 

EMEA 
We took a major step forward in revenue for the year, 
43% ahead of the prior year at £3.89 million (2019: 
£2.72 million). 84% of this revenue is recurring licences 
or transactions. This is a direct result of the growth in 
new sales bookings that we have seen in the last 24 
months, which are now producing recognised revenue 
as the customers are implemented. 

PCI-Pal PLC | 9 
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Annual Financial Report 2020
Annual Financial Report 2020

CHIEF EXECUTIVE’S STATEMENT CONTINUED

Contributing to the year-on-year growth in US sales bookings 
was the win of the Company’s second largest contract to date, 
won through a competitive tender process. Announced in 
December 2019, the contract is for an initial term of three years 
with a recurring ACV of $566,000 (approximately £434,000). 
This customer is now live, and is further evidence of our 
capability to sell to, win, and deliver enterprise customers. 
Additionally, and as we have referenced previously, this contract 
was sold on a multi-year prepayment commercial model, and 
we can now confirm that following the year end, we have 
received payments for years two and three of their licenses 
(cash value $1.13 million). We invoiced the first year licence and 
set up fees on signature of the contract and this invoice was 
paid in H2. 

Other sales highlights include a contract to provide both our 
Agent Assist solution to more than 700 agents at the US contact 
centre operations of a well-known, financial services business 
which has an extensive European footprint; and a contract won 
through a competitive tender process with a Fortune 100 US 
insurance company. This contract was for an initial phase of 
deployment, which is now live. 

The TACV for the region at the end of the year was £1.66 million 
representing a 181% increase on the prior year (2019: 
£0.59 million). Revenues for the region represented 11% of 
Group revenues at £0.50 million (2019: 3% £0.10 million), 
reflecting the SaaS-based revenue model as the growth in new 
contract sales TACV begins to feed through into recognised 
revenue. We are continuing to see increases in key sales metrics 
that will cause the North American business to grow at faster 
rates than our more mature EMEA region, and eventually we 
expect the North American operation to surpass it.

From a new sales contracts perspective, and as noted in our 
Trading Update for FY20 in July, as a result of the COVID-19 
pandemic, we did experience some delays in new business 
sales conversion for a number of more mature opportunities 
expected to close at the end of our Q3 or during Q4. For the 
North American operation, this had an impact on H2 new sales 
which otherwise would have produced a stronger full year 
outcome but for these delays. I am pleased to confirm that 
the decision-making delays we saw during the on-set of the 
pandemic have reduced. We have made a strong start to FY21, 
with newly created opportunities progressing with sales velocity 
closer to pre-COVID-19 anticipated levels. 

With the majority of our global partners being headquartered 
in the US, the North American partner landscape is not only 
important for the region, but for the Group worldwide. Having 
fully on-boarded all key global partners in the region by the year 
end, I can report that those partners by majority contributed 
to the record 37 new customer contracts signed in Q4 across 

10 | PCI-Pal PLC 
Annual Financial Report 2020

the Group. This includes our new global arrangement signed 
with 8x8, an extension to our previous UK-only contract, and 
Talkdesk, both of which were announced in H2 FY19. These 
partners add to our existing on-boarded global resellers 
headquartered in the region including Vonage, Worldpay B2B 
(previously named Paymetric), and Genesys.

In the year we added two key technical partnerships with two 
of the most prominent traditional telephony vendors in the 
world, both headquartered in the US; Avaya and Cisco. We have 
been selected by Avaya for membership as a Technology Partner 
to their DevConnect Program; and additionally, Cisco has 
selected us as a Preferred Solution Partner as well as granting us 
certification for compatibility with their various platforms. These 
technical partnerships are key in underlining our credibility 
within both organisations’ reseller communities in the US and 
worldwide, as well as providing credibility for our own services’ 
interoperability with their platforms for direct enterprise 
customers using their technology. 

We continue to see lower levels of competition in North 
America compared to the UK, with a small number of US-based 
competitors. Whilst we were not the first UK company in our 
market to launch in the US by a number of years, we believe 
that in our short time in the region we are now beginning to 
establish our brand as the strongest and most recognised. This 
is being achieved by a two-pronged marketing strategy. First, 
the support of our partners through collaborative marketing 
efforts and leveraging their extensive market access capabilities. 
Second, continual stepped improvements in both our digital 
marketing capabilities and thought leadership activities driving 
relevant, interesting, and useful content into the market. In 
addition to growing our brand exposure to the enterprise end 
of the market, our focus on easy-to-use cloud technologies and 
partner-first approach means we have an early-stage foothold 
on the mass-market small to mid-size contact centre segment. 
Our brand momentum in the region is evidenced by our leading 
position as the brand receiving the highest Share of Voice 
(“SOV”) in the market compared to our main competitors, with 
PCI Pal receiving a very significant 73% of media mentions in our 
market sector in the US across the full year. 

We continue to run our business in the ANZ region out of the US 
due to the beneficial time zone overlap of our employees based 
on the US west coast. We are focused on supporting our partners 
who have businesses in ANZ, and as a result have grown our 
customer-base in the year. Reference customers in ANZ include 
Queensland State Government and News Corp Australia, and 
we have also extended our reach through the signing of a new 
reseller in the region who is the second largest Genesys VAR 
in Australia. This partner also has operations in the U.K. so as a 
by- product there is also early stage engagement in EMEA. 

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

EMEA
The EMEA business, served from the UK, is the more mature 
of the two core regions and as a result has a more established 
base of customers that are live and producing recurring revenue 
from EMEA. We took a major step forward in revenue for 
the year, 43% ahead of the prior year at £3.89 million (2019: 
£2.72 million). 84% of this revenue is recurring licences or 
transactions. This is a direct result of the growth in new sales 
bookings that we have seen in the last 24 months, which are 
now producing recognised revenue as the customers are 
implemented. 

Revenues for the EMEA business are generated both from 
services on our first generation, privately-hosted platform and, 
since 2018, from our true-cloud AWS environment which enjoys 
much higher gross margins. We have not sold services on our 
first-generation platform since early 2018, with all sales since 
then being on our AWS platform. We finished the year with 46% 
of EMEA revenues generated from our AWS platform, (2019: 
18%) an increase of 156%. To date we have opportunistically 
transitioned a number of our customers on our first-generation 
platform to our AWS environment. Plans have though now 
commenced to proactively transition these customers to our 
higher gross margin AWS environment over the next 24 months.

TACV in the region increased 46% year on year to £5.08 million 
(2019: £3.47 million) illustrating the outlook for recurring 
revenue from signed contracts as they are implemented and 
reach revenue recognition over the coming year. Incorporated 
into these TACV numbers, is our new business ACV signed in 
the year. Similar to North America, EMEA sales bookings were 
adversely impacted due to timing delays during the on-set of 
the pandemic in the final four months of the financial year. 
We finished the year with new ACV sales bookings 8% greater 
than the prior year at £1.53 million (2019: £1.42 million). I am 
pleased to report that the EMEA business has started the new 
financial year well and in line with management expectation.

Sales highlights in the year include the signing of another major 
enterprise-size government agency contact centre, with more than 
4,000 agent seats. The contract, to deliver our Agent Assist solution, 
has an ACV value of £0.5 million. We will be invoicing the first years’ 
license when agreed delivery milestones have been met, and we 
continue to expect this to occur in H1 FY21. We have a particularly 
strong presence in U.K. public sector and this latest contract further 
underlines our position in this specific market vertical. 

Through our resellers, who focus on the public sector, such 
as Civica, we have now more than 40 local authorities using 
our services to secure payments for U.K. citizens. PCI Pal is a 
Crown Commercial Services Certified Supplier, and our products 
are available to public sector organisations through the U.K. 
government G-Cloud framework.

Other sales highlights in the period include a number of further 
contracts through our reseller relationship with Capita Pay 360, 
one of which is to a well-known FTSE 250 retailer delivering our 
services into their contact centres in the UK and South Africa. 
In H2 this customer went live with all services across both 
territories. Additionally, we also won a contract with a global 
Nutritional Supplements firm, headquartered in Cambridge, UK to 
provide not only secure credit card payment services but also the 
facility to securely collect customer bank details for direct debit 
transactions and bank transfers. This company serves customers 
across Europe, including Germany, where direct bank transfers 
are more prevalent for orders taken by phone. This customer was 
sold through our newly on-boarded integrated partnership with 
Puzzel, the Nordic based pan-European CCaaS vendor.

We have been particularly successful in EMEA in opening 
up partnerships with new resellers who have had historic 
relationships with our competitors. As we have previously 
reported, a number of our closest competitors invested in the 
market earlier than us, and as a result they had been able to 
achieve working relationships with the sorts of organisations 
we would seek to partner with. Nonetheless we have 
proactively targeted leading VARs with these historic competitor 
relationships in the region, and particularly those that focus on 
the resale and maintenance of the major telephony vendors 
with whom we are accredited (such as Genesys, Avaya, and 
Cisco). I am very pleased with our progress on this initiative 
and can report that we completed the year having signed three 
new important VAR resellers. Two are leading Genesys VARs, 
one in Ireland (with whom we have sold and delivered our 
first customer) and the other in the UK. The third is a leading 
UK- based Avaya VAR. Both of the UK-based resellers have their 
own hosted instances of Genesys and Avaya respectively, and 
so we are deploying repeatable integrations which can be used 
across all their customers using services on these platforms. 

The EMEA business today is very much focused on the U.K. 
market. We continue to monitor opportunities, both through 
existing and new partners, to gain footholds in other countries 
in the territory as we assess our future long-term strategy 
and timing to expand across mainland Europe. We remain 
cautious to balance the EMEA opportunities with the risk of 
management distraction and resource diversion away from our 
core focus opportunities in our stated target markets in the UK 
and North America.

PCI-Pal PLC | 11 
Annual Financial Report 2020

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

Channel Partners
PCI Pal has a partner-first sales model which means that we 
have a company-wide focus on generating most of our sales 
through channel sales partners. In the year 78% (2019: 84%) of 
new customer contracts were sold through channel partners, 
equating to 42% of the total ACV by value. We anticipate 
channel to be the majority by value over time as our lead 
generation from channel increases as a result of our growing 
base of on-boarded partners.    

As we have referenced in the Market Drivers section of this 
report, the contact centre market is by majority made up of 
contact centres of 250 agent seats or less. In the US 93% of 
all contact centres (37,000 in total) have less than 250 seats 
and employ 55% of all agents across the country. This is clear 
evidence of the long-term scale opportunity for PCI Pal if we 
are able to profitably win and serve these smaller, higher 
quantities of contact centres who make up a majority of the 
addressable market. Our channel approach is integral to this 
capability, particularly through our integrated partners such 
as 8x8, Vonage, and Talkdesk. This growing capability is being 
substantiated by the accelerated increase we have seen across 
the year in the number of new customers we are signing quarter 
on quarter as more of our partners become fully enabled and 
relationships mature finishing the year with 37 new customers 
signed in Q4 alone, compared to 24 in Q1.

Channel not only gives us the ability to cost-effectively access a 
wider addressable market, but it also empowers us to efficiently 
deploy higher quantities of customers leveraging the highly 
repeatable nature of our Integrated Partner engagements. 
Additionally, our partners provide first-line support to customers, 
so PCI Pal can be highly efficient in servicing these accounts, 
focusing instead primarily on the success of the partner. This 
sales strategy plays a major part in establishing the significant 
operational gearing that this business is building towards. 

Having started the year with the announcement that we 
had been awarded EMEA Partner of the Year for Genesys 
AppFoundry, this award led to increased cooperation within 
Genesys. While commercial relationships with large partners 
such as this take time to nurture and develop, we are now 
seeing progress as a result of the time investment and 
commitment we have shown to them. This includes the signing 
of three new Genesys VAR resellers in the period across EMEA 
and APAC. Our collaboration with partners has only increased 
during the on-set of the COVID-19 pandemic, and we have 
been particularly active across the final four months of the year 
creating extensive amounts of thought leadership content and 
collateral with these partners, naturally strengthening those 
relationships while at the same time growing awareness of our 
products with their customer bases.

12 | PCI-Pal PLC 
Annual Financial Report 2020

We categorise our partners into four different groups:

• 

• 

• 

• 

 Integrated Partners - Such as CCaas, UCaaS or carrier 
partners with tight telephony, and sometimes desktop, 
integrations. Repeatable integrations facilitate shorter 
customer implementation times.

 Solution Providers - Typically VARs or Systems Integrators 
of the major telephony platforms such as Genesys, Cisco, 
and Avaya. Solution Providers also include payment service 
providers such as Paymetric and Civica.

 Referral Partners - Partners who introduce customers to us, 
to whom we then sell direct. These include Master Agents, 
consultants, as well as other organisations who may prefer 
to first introduce, prior to becoming a fully enabled reseller.

 Technology Partners - a recent addition to our partner 
landscape, and whilst expected to be less numerous, we 
have identified an important subset of technology vendors 
with whom we have sought technology accreditations that 
allow us to sell to both their own partner communities and 
also major enterprise customers. 

Whilst typically, the vendors we would see as Technology 
Partners have been the more traditional vendors such as 
Avaya and Cisco, we have also seen cloud vendors such as 
inContact (an existing referral partner) and Five9 adopt the 
same approach. Whilst being part of these communities has 
some value, they do not produce the same level of volume or 
interaction that can be achieved through a fully on-boarded 
reseller partner. We are therefore careful to allocate resources 
judiciously, while being mindful that closer relationships can be 
built with these organisations’ own VAR reseller communities. 
We also carefully assess these technology partners’ appetites 
for direct reseller relationships.

Operations
I am extremely pleased with the stepped improvements we 
have made across our engineering and professional services 
departments in the first full year since we re-structured both  
of them in H2 FY19. 

We have continued to invest in these critical functions by 
adding several new key resources and skills to the teams. These 
have been targeted at supporting larger volumes of telephony 
deployments both for integrated partners and direct customer 
deployments, as well as adding a Head of Development reporting 
to the CTO. Some of these new people have been hired in the US 
to support increasing demand for our services and delivery there, 
even during the on-set of COVID-19 where we benefitted from 
our ability to deliver services entirely remotely. 

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

In FY20 we delivered 71 new customer projects which is 
an increase of 154% on the prior year (FY2019: 28). This 
significant increase not only reflects the accelerated increase 
in new customers, but it particularly highlights our improved 
capabilities in deploying new customers. As we continue to 
expand the volume of new business enquiries generated 
through our channel partners, the foundations we have now put 
in place across engineering and professional services position 
us to achieve service delivery excellence and, importantly, 
efficiency in our processes as we scale this business.

Our key project delivery metric of TTGL, which is a measure 
of the time it takes us to get from a new signed contract to 
revenue recognition (typically go live), stood at an average 
of 5.5 months (2019: 6.4 months) across all channels and 
all contracts delivered by the year end irrespective of when 
the customer was signed. We have also begun tracking TTGL 
measuring only contracts signed in the year. I am pleased to 
report that we are seeing improvements in this measure of 
TTGL, for example achieving an average of 4.4 months TTGL 
for all projects signed and delivered in FY20. These measures 
taken together are indicative of further expected improvements 
in our overall operational gearing of the Company as the mix 
of our business continues to shift towards partner driven and 
AWS cloud hosted new customers. It reflects both the result of 
the considerable positive changes we have implemented since 
we introduced the TTGL metric in January 2019, and also the 
growing number of customer projects that we are delivering 
through Integrated Partners, such as Talkdesk, 8x8, Vonage, 
and Puzzel. 

Given these improvements, it is not surprising that we have 
experienced a significant increase in our Net Promoter Scores, 
the globally recognised measure of customer (and partner) 
experience. We finished the year with an NPS score 102% above 
the global benchmark, which is a significant improvement on 
the prior financial year. The knock on impact of this positive 
outcome is that we are well positioned to produce more case 
studies and testimonials from partners and customers once 
their services are live.

Our #1 stated value is “Security is job zero”, and so data security 
is an intrinsic part of everything we do. In the year we achieved 
certification for the third year running against the current 
version of the Payment Card Industry Data Security Standards 
(PCI DSS) for our AWS cloud platform; and for the eighth year 
running for our first-generation platform. This certification 
testifies that PCI Pal is the highest level of security required 
under PCI DSS and, as a Service Provider, can therefore handle 
payment data for any size organisation across the globe. 
Latterly in the year, we also incorporated our new PCI Pal Digital 
product into the scope of our PCI DSS compliance when this was 
launched across our platform globally in January 2020. 

In addition to PCI DSS, we continue to maintain certifications for 
a variety of globally-recognised standards, including ISO 27001 
(Information Security Management Systems), ISO 22301 
(Business Continuity), ISO 9001 (Quality Management Systems), 
and ISO 14001 (Environmental Management). In totality our 
accreditations not only bolster our own processes but ensure 
that our partners and customer have points of reference to 
recognisable standards by which the Company operates.

People
As our vision states, it is our people, beyond our technology, 
that underpin this business. Creating an environment within 
which our people can succeed, ensures the success of our 
partners who rely on us. Talent acquisition, people development 
and employee retention are a critical part of my role as CEO. 
As a business that has grown from 11 to 58 people in under 
4 years, we have maintained considerable attention to our 
hiring strategies. I am personally very proud that our employee 
retention remains high, at more than 95%, with only one 
employee leaving us in the financial year. From recent Company-
wide surveys we know that our employees believe that the 
COVID pandemic has brought them all even closer together 
as we have worked as a team to reach a new normal during 
what have been very busy times for the business. Our people 
can be proud of what they have achieved during this time 
given they have been managing some of the most challenging 
circumstances they will ever meet personally away from work.

Cultural fit carries significant weight during our new hire 
assessment process, and it is often the differentiator between a 
number of strong candidates. This personal fit to the Company 
has always been essential as a small business with global 
operations. Cohesiveness of our teams and how they interact 
with each other is critical to both our internal cohesion but also 
our external facing success. And they must also know how to 
have fun. To that end, it is very common for senior management 
to receive positive feedback from partners and customers, both 
prospective and existing, commenting positively on our people, 
our professionalism, our approachability, and our personality. 
All of these things are critical for maintaining high customer 
retention and Net Promoter Scores.

New this year we have introduced an array of new processes 
and activities to our people strategy and plans; including the 
launch of the Company’s Wellbeing Portal introduced during the 
height of COVID-19 lockdown in the UK and US; twice annual 
all-company people surveys; the launch of our cloud-based 
HR system “Breathe”, as well as introducing a kudos initiative 
allowing employees to give each other and internal teams 
kudos, encouraging positive internal interaction. 

PCI-Pal PLC | 13 
Annual Financial Report 2020

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

These new initiatives, supplement our existing people engagement 
activities which include quarterly Company all hands meetings, 
all now entirely virtual and run with far greater frequency during 
COVID-19 lockdown, and OKRs (“Objectives and Key Results”) 
which we use to align our high level corporate strategy with all 
individual employees objectives within the business.

I would like to personally take this opportunity to thank every 
member of the PCI Pal team for going over and above, and 
particularly during what have been trying times for everyone 
personally away from work. 

Funding 
As a fast-growing company, it is always critical to have sufficient 
working capital available to deliver on our plans. Early in the 
financial year we entered into a debt facility arrangement 
drawing down £1.50 million of a £2.75 million facility. 

In March 2020, we announced an equity fundraising with gross 
proceeds of £5.00 million, with £4.25 million of this raised from 
VCT investors to fund continued growth in North America. We 
were delighted with the support shown by both our existing 
investors, and new investors, which will enable us to capitalise 
on our current North American expansion, and enable us to 
further advance our product management and development 
capabilities in order to support our long term ambitions and 
growth opportunity.

The additional funding has also ensured that we have 
strengthened our balance sheet. We finished the year with 
£4.30 million of cash and £1.25 million of further loan facility to 
draw giving us sufficient working capital to continue to grow the 
business as we work towards the point of cash generation and 
then profit both of which are anticipated during FY22. 

Outlook
After a year of significant progress against our stated objectives; 
North American expansion, excellence in our global cloud 
platform, and execution of our channel go to market strategy, 
and in a year that incorporated significant market disruption due 
to the on-set of the COVID-19 pandemic, PCI Pal is positioned 
well to continue its momentum as a result of its market position 
and business model. 

Following the fund raise in March 2020 we have the opportunity 
to continue this momentum from a position of greater 
strength with further, cautious investment in North America, 
the Company’s largest growth opportunity, improved product 
management capabilities, and a more robust cash position. We 
are confident of the business’ prospects given these factors 
while companies worldwide give more focus than ever to the 
security of data handled by home workers, and the availability 
of robust, flexible cloud services to enable business continuity 
during challenging times. 

We fully anticipate the cloud transformation of the 
communications industry to continue to increase pace with 
changing market conditions, and we look forward to another 
year of strong performance against our key metrics and 
significant revenue growth as we work towards our first months 
of cash generation and profit in FY22.

James Barham | CEO
11 September 2020 

“Talkdesk understands the changing needs of today’s innovative 
enterprises and prides itself on creating contact centre solutions 
that continuously improve the customer experience, and result 
in increased productivity, customer satisfaction and higher cost 
savings. It is important to us that we also ensure the highest levels 
of security and compliance for our customers now more than ever, 
and PCI Pal allows us to do that.”
Talkdesk

14 | PCI-Pal PLC 
Annual Financial Report 2020

STRATEGIC REPORT CHIEF FINANCIAL OFFICER’S REVIEW

FOR THE YEAR ENDED 30 JUNE 2020 

Revenue and gross margin
Group revenue grew by 56% to £4.40 million (2019: £2.82 
million) and gross margin improved to 69% (2019: 60%). This 
improvement continues to reflect the higher margin revenue 
generated by the PCI Pal platform hosted on AWS which has 
only a limited reliance on third party carriers to receive or 
deliver calls. Going forward, we expect the gross margin to 
continue to improve as more sales, delivered on the AWS 
platform, reach revenue recognition.

The Group’s revenue reflects its SaaS business model. It delivers 
its services primarily through channel partner into contact 
centres who are charged primarily on a recurring licence basis. 
The terms of the sales contracts generally allow for automatic 
renewal of the licences for a further 12 month period at the end 
of their initial term. Renewal and retention rates are extremely 
high exceeding 95%. 

The Company has been selling only services served from its AWS 
platform since early 2018. As it continues to add and deliver 
more customers so its visibility of recurring revenue increases. 
At the year end, the Group finished with a TACV of £6.7 million 
and so has a very high visibility of the market’s expected 
revenue for the next financial year.

Administrative expenses
Total administrative expenses were £7.22 million (2019: £6.37 
million), an increase of 13%. Most of the £0.85 million increase 
was driven by the investment in additional headcount for the 
Engineering and Professional Services departments as detailed 
in the CEO’s review.

Personnel costs charged to the Comprehensive Income 
Statement (including commission, bonuses and travel and 
subsistence expenses) were £5.54 million (2019: £4.47 million), 
and £1.00 million (2019: £0.49 million) was capitalised as 
Development costs. These personnel costs make up 77% (2019: 
70%) of the administrative costs of the business.

Changes in accounting rules 
The Company has implemented IFRS 16: Leases, effective from 
1 July 2019. The Group has chosen not to restate the previous 
years’ financial statements following the adoption of IFRS 16 and 
there has been no overall effect on the loss before tax following 
the adoption. Full disclosure of the changes has been made in 
the notes to these accounts.

Exceptional non-recurring costs
During the year the Group did not charge any item as an 
exceptional item to the Statement of Comprehensive Income 
(2019: £0.36 million).

Adjusted operating loss1
Adjusted operating loss for the Group changed as follows for the 
year:

2020

2019

Change in year

EMEA
£000s
(1,330)

(1,138)

(192)

North America
£000s
(2,081)

(2,489)

408

Central
£000s
(692)

(605)

(87)

Total
£000s
(4,103)

(4,232)

129

1 

 Loss from Operating Activities before exceptional costs and share option 
charges.

The EMEA region’s Adjusted Operating Loss increased by £0.19 
million in the year. The region continued to deliver strong sales 
which grew by £1.17 million to £3.89 million resulting in an 
improvement of £0.99 million in Gross Profit at a margin of 67% 
(2019: 59%). Administrative costs grew by £1.18 million (13%) 
primarily reflecting a further investment in personnel, especially 
in the Engineering and Professional Services departments. 
Depreciation and amortisation costs were £0.55 million (2019: 
£0.27 million). The operations within this region have been 
established longer than those in North America and include 
the majority of the Engineering, Information Security and 
Professional Services people and costs for the Group as a whole. 

Having opened our business in North America with primarily 
sales and marketing resources, we now have a number of 
people in Engineering and Professional Services to meet the 
growing demand for our services in the region. The North 
American head office is in Charlotte, North Carolina. Operating 
Loss in the region improved by £0.41 million primarily driven 
by a £0.36 million improvement in Gross Profit as new contract 
sales were deployed. Overheads improved by £0.05 million 
reflecting the savings made by the move back to the UK of 
James Barham offset by additional operational hires. 

New contract sales in the period have been strong in the region, 
including the Group’s second largest contract to date, and so 
as these sales and subsequent customer deployments in North 
America continue to grow, we expect Operating Losses in the 
future to decrease.

Costs for our Central operations relating to PLC activities 
increased in the year reflecting the cost of James Barham being 
fully charged in the year following his relocation back from the 
US and Simon Wilson joining the Board in the financial year.

We have now reached a stage where the future growth in 
employee numbers is starting to slow, having grown rapidly 
over the last three years. We are now focusing our hiring policy 
on targeted improvements and so we are expecting that our 
continuing, rapid sales growth will now start to deliver positive 
operational gearing as we push towards achieving profitability.

Further segmental information is shown in Note 9. 

PCI-Pal PLC | 15 
Annual Financial Report 2020

STRATEGIC REPORT STRATEGIC REPORT 

CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

Key financial performance indicators

The directors use several Key Financial Performance Indicators (KPIs) to monitor the performance of the Group,  
its subsidiaries and targets. The principal KPIs are as follows:

1 Revenue

2   Gross Margin

3   Signed ACV in financial period

4   Contracted TACV1 deployed and live

5   Contracted TACV in deployment

6   Contracted TACV – projects on hold

7   Total Contracted TACV

8   Cash facilities available2

9   Deferred Income

10   Ratio Personnel cost to administrative expenses

11   Headcount (excluding non-executive directors)

2020

2019

£4.40 million

£2.82 million

69.2%

60.2%

£2.62 million

£1.91 million

£4.04 million

£2.19 million

£0.52 million

£6.75 million

Not available

Not available

Not available

£4.06 million

£5.55 million

£4.53 million

£1.49 million

£2.45 million

77%

58

70%

50

1  

 TACV is the total annual recurring revenue of all signed contracts, whether invoiced and included in deferred revenue or still to be deployed and/or not 
yet invoiced

2   Cash balance plus undrawn debt facilities

Actual performance to budget is reviewed on a monthly basis and the results are used to continually update the 
Group’s forecast as to expected performance and cash resources.

Capital expenditure
As required by IAS 38, we have capitalised a further £1.00 
million (2019: £0.49 million) in development expenditure as we 
continue to invest in additional headcount in the Engineering 
department allowing us to continue our investment in our 
cloud platform and introduce new features and products at an 
increased pace. 

Towards the end of the financial year, following the strong new 
contract sales and deployments, the Group invested £0.30 
million in further perpetual SIP, RTP and SBC software licences 
(2019: £0.08 million). Other capital expenditure relating to 
computer equipment was £0.03 million (2019: £0.03 million).

Deferred income
Deferred income increased 85% to £4.53 million (2019: £2.45 
million) mostly reflecting the significant growth in new business 
sales and the consequent increase in invoices raised in advance. 

TACV
TACV at the end of the financial year increased 66% to £6.75 
million (2019: £4.06 million). This metric is a key indicator of 
our ability to reach first cash flow and then profit break-even as 
customers go live with our services. At the end of the financial 
year £4.04 million of the TACV total was live and delivering 
monthly recurring revenue. A further £2.19 million was going 
through our installation processes and so are not yet delivering 
monthly recognised revenue, but should start within a few 
months, as the related customer projects go-live. The final £0.52 

16 | PCI-Pal PLC 
Annual Financial Report 2020

STRATEGIC REPORT 

CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

million related to contracts that were classed as being on hold, 
normally due to a lack of resource with the customer and/or 
channel partner, or our solution is part of a larger project being 
delivered by our partner, which normally has to be deployed 
first before we can start the installation. The on hold contracts 
will eventually start being deployed but can take up to six 
months before the deployment process starts, and so these 
projects will have a more significant delay prior to reaching 
recurring revenue recognition. Growing levels of TACV produces 
increasing levels of future revenue visibility, an attractive aspect 
of the Group’s business model.

Set-up and Professional Services Fees
During the financial year the Group generated £1.29 million 
(2019 £1.11 million) of set-up and professional services revenue. 
Of this total £0.09 million (2019: £nil) was for a one off project 
for a major client and so was released directly to the Statement 
of Comprehensive Income. The balance will be deferred over 
the length of the related contract in accordance with IFRS 15.

Trade receivables
Trade receivables grew to £1.263 million (2019: £1.057 million). 
The level of receivables reflects both debtors generated from 
new business sales outstanding at the end of the period as well 
as debtors relating to invoices raised on a monthly basis. As 
at the 30 June 2020, £0.62 million of the outstanding debtors 
related to newly signed contracts. 

Despite the operating challenges presented by COVID to all 
businesses, we have nonetheless been able to improve our 
collection rates, ending the year with 89% of debtors less than 
60 days old and a further 8% in the 60 to 90 day period, of 
which a significant proportion was collected in the first two 
weeks of the new financial year.

Taxation
During the year the UK entity received £0.22 million as a R & 
D tax credit from HMRC relating to the financial year ending 
30 June 2018. An application was made for an additional credit 
of £0.15 million related to the financial year ending 30 June 
2019, which was received post the year end, and so has not 
been recognised in the accounts. 

In March 2020 the Group placed 16.666 million shares at 
30 pence per share to raise £5.00 million in new equity finance 
(£4.57 million net of expenses).

Excluding these additional sources of net cash, the Group cash 
outflow was £2.71 million against the comparable 2019 figure 
of £4.56 million. The net cash outflow is far lower than the 
reported adjusted operating loss of £4.10 million reflecting the 
advance billing nature of the Group’s SaaS business model. 

With the existing cash balance of £4.30 million plus the 
additional £1.25 million of loan facility the Group had available 
cash resources of £5.55 million at 30 June 2020. 

Since the year end we have received $1.13 million of cash for 
years 2 and 3 of multi-year prepayment arrangement with 
largest customer in US (signed in FY20), increasing the cash 
resources of the Group further. 

Loan Facility
In September 2019, the Group entered into a £2.75 million loan 
facility with Shawbrook Bank. The principal terms are as follows:

Term 

  36 months with three month capital 
repayment holiday

Interest rate 

 9.3% over LIBOR paid monthly

Arrangement Fee 

1.4% of loan facility

Non utilisation fee 

0.6% of unutilised amount

Exit fee 

 cash amount calculated on the shares 
equivalent of 7.5% of the facility payable 
on takeover of Group or refinance of the 
loan

Security 

 Fixed and Floating debenture over the 
assets of the Group.

The loan balance can be drawn in two tranches with a minimum 
of £1.0 million within five business days of the signing of the 
agreement and the remaining balance within twelve months. 
The Company has drawn down £1.5 million of this new facility. 
The facility is being used to support the working capital 
requirements of the Group as it continues to grow – see Note 16 
for full disclosure of terms. 

Cashflow and liquidity
Net cash as at 30 June 2020 was £4.30 million (2019: £1.49 million). 

In September 2019 the Group received £1.50 million in loan 
funding (£1.31 million after fees) from the facility detailed below 
and has a further £1.25 million to draw. By the 30 June 2020, 
the Group has repaid £0.23 million of the £1.50 million loan and 
had paid interest of £0.13 million.

COVID 19 and Going Concern considerations
The Board of Directors continue to monitor the potential impact 
of the COVID-19 pandemic closely. 

Since the pandemic outbreak there has not been a significant 
impact on the Group’s financial performance. The business was 
able to transition to home working with relative ease. This was 
helped by the fact that it is a pure cloud driven business and 

PCI-Pal PLC | 17 
Annual Financial Report 2020

CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

the fact that before the pandemic some 60% of our employees 
already worked from home. It was therefore relatively easy 
to migrate the other 40% to home working as we already 
provide all employees with laptops and mobile phones. All core 
documents and systems were already in the cloud and so were 
immediately available online.

New contract sales for the last quarter of the financial year were 
a robust £0.8 million, out of a total £2.62 million delivered in the 
year. When the pandemic hit, despite experiencing delays on 
some existing pipeline opportunities, the Group saw a noticeable 
uplift in new sales enquiries and experienced some success 
with its rapid deployment solution, Rapid Remote, which led 
to immediate contracts being signed within a few weeks of the 
launch totalling US $0.2 million. The first quarter of the new 
financial year has started well. All sales and contract discussions 
are undertaken via video conference, email, and telephone.

From a marketing point of view all trade conferences have been 
either cancelled or postponed for the rest of this year, most of 
which were scheduled to take place in the US This has protected 
our employees from attending large gatherings and also reduced 
administration expenditure. We have adjusted our marketing 
strategy accordingly increasing our digital marketing efforts and 
collaboration with channel partners. We can report that since 
the start of the new financial year, we have not experienced the 
decision-making delays that we saw, and reported on, at the 
on- set of the COVID-19 pandemic.

Our deployment processes can all be achieved entirely remotely 
as there is no need for any of our professional services team 
to attend customer sites. This has allowed us to maintain a 
strong deployment record with 23 contracts going live in the 
final quarter of the financial year and this momentum has been 
maintained into the new financial year.

As a result of the robust performance, the Company has not had 
to furlough any of its employees, and in fact it has continued to 
hire new staff to help cope with the additional demand for service 
delivery. The Group has not taken out any government-backed 
loans, but it has taken advantage of some of the tax payment 
deferrals that are available, such as VAT deferment in the UK.

The move to working from home, the lack of trade related 
shows and the increased use of video conferencing has had the 
added benefit of dramatically reducing the Group travel and 
subsistence expenses.

With the Group year-end being 30 June, the Group normally 
prepares its next financial year budgets in the April to June 
period. Historically, this has been undertaken face-to-face with 
all managers meeting in one location. Due to the pandemic this 
too was moved to being remote sessions by video conference, 
where the management team presented their departmental 
forecast based on a COVID-considered market landscape. 

This year’s budget has made certain cautious assumptions 
including that sales would be in some part adversely impacted 
compared to pre-COVID expectations. The budget also assumes, 
conservatively, that our deployment TTGL would not improve 
significantly due to the potential for customer delays from 
having to work remotely. We also took a conservative view of 
the growth in deferred income. 

The Board considered the budget presentation in June and the 
controls in place that will allow the Group to control its overhead 
expenditure but still maintain its momentum and deliver market 
forecasts. Particular attention was paid to the impact of any 
adverse movement in sales and deployment on the Group’s net 
cash position and the level of headroom achieved.

The Board considered sensitivity models of the budget 
considering the potential of a longer-term impact of COVID than 
originally envisaged, which therefore would result in further 
reduced sales and related cash generation. The Board also 
considered actions that could be taken to help mitigate the 
resulting loss in sales. 

At all points the directors were satisfied in the robustness 
of the Group’s financial position from the presented plans 
which, they believe, take a balanced view of the future growth 
prospects and potential impact of COVID-19, together with 
the contingencies that can be taken if the budget assumptions 
are too optimistic. The directors therefore have a reasonable 
expectation that the Group has adequate resources to continue 
in operational existence for the foreseeable future. For these 
reasons, the directors continue to adopt the going concern basis 
in preparing the accounts.

Dividend
The Board is not recommending a dividend for the financial year 
(2019: £nil).

William Good | Chief Financial Officer 
11 September 2020 

18 | PCI-Pal PLC 
Annual Financial Report 2020

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES  
AND RISK MITIGATION

The Board of the Company and its management regularly 
review future strategy and business risk. There are a number of 
potential risks and uncertainties, which could have a material 
impact on the Group’s performance and therefore could 
cause actual results to differ materially from those expected. 
Where possible, processes are in place to monitor and mitigate 
identified risks.

The Group’s Information Security department, led by the 
Group’s Chief Information Security Officer (“CISO”), a board 
member, maintains a ‘risk register’ and on a regular basis carries 
out a review of the Group’s primary risks and uncertainties. 

Focusing on the “top ten” identified risks, a heat map matrix 
such as the following example is produced:

The higher the impact score the higher the risks are to the 
Group. Mechanisms such as the risk heat map therefore allow 
the directors to identify the highest priorities and to put in 
place suitable risk mitigations to minimise a risk from happening 
and reduce the impact of a risk event should it happen. For 
instance, with the recent interruptions caused by the COVID-19 
pandemic we were able to quickly and efficiently move to home 
working, and because our services our delivered over a cloud 
environment we have not had to change how we interact with 
our customers and suppliers, thus minimising the overall risk.

No business can fully plan and eliminate all the risks it faces and 
so the Board look to manage and minimise risks down to an 
acceptable level. 

ID Risk

1 Data Breach

2 Business Interruption

3 Third Party Relationships

4 Resistance to Change

5 Recruitment/Retention Issues

6 Crisis Management

7 Risk Culture

8 Legal Regulation

9 Negative Publicity

10 Meeting Performance Expectations

Impact

Likelihood

Vulnerability

Speed of onset

Impact Vs. 
Likelihood

Impact Vs. 
Vulnerability

5

5

4

3

3

3

3

3

3

2

3

3

2

3

4

3

3

3

2

4

2

2

3

3

2

3

2

1

2

3

4

5

2

2

1

2

1

4

2

1

1 - Incidental
2 - Minor
3 - Moderate
4 - Major
5 - Extreme

1 - Rare
2 - Unlikely
3 - Possible
4 - Likely
5 - Almost Certain

1 - Very Low
2 - Low
3 - Medium
4 - High
5 - Very High

1 - Very Low
2 - Low
3 - Medium
4 - High
5 - Very High

Raw (unmitigated) risk matrix - top 10 risks

15

15

8

9

12

9

9

9

6

8

10

10

12

9

6

9

6

3

6

6

PCI-Pal PLC | 19 
Annual Financial Report 2020

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Set out below are the significant business risks identified. This is not an exhaustive list of the risks faced by the Group and are not 
necessarily presented in order of priority.

Specific Risk

Mitigating factors

Information Security and Cyber risks such as data breach and business interruption

The ever-evolving, sophisticated nature of the cyber threat landscape 
poses an ongoing risk to the Group. Given our market and services, 
revenue is heavily dependent upon the security of the Company and its 
systems and processes. 

A successful cyber-attack against the Group’s digital assets could 
significantly impact the Group’s ability to function, as well as its ability to 
retain and attract business.

Business interruption

The loss or failure of PCI Pal systems would impact both on the Groups 
operations and those of its resellers and customers.

The Group continually invests in informational security, data protection and 
regulatory compliance under the leadership of the Group CISO.

It keeps under review formal data security and business continuity policies 
which are independently audited by a Qualified Security Assessor (“QSA”) 
for PCI compliance, and a qualified assessor for ISO compliance. 

Twice yearly our systems are subjected to rigorous third-party penetration 
testing to help ensure our system integrity. 

Both PCI DSS and ISO 27001 certification auditing are some of the most 
thorough of all certification systems currently available. 

The Group’s solutions are designed to minimize storage of clients’ payment 
data or that of their end customers, as such PCI Pal significantly reduces 
any potential exposure in the event of a data security breach. PCI Pal does 
not store payment data itself either, which has a similar mitigating affect.

The primary AWS cloud platform is hosted across multiple AWS regions, 
and within those regions retains resilience through a minimum of two 
independent availability zones. Load balancers and auto-scaling groups 
running within each availability zone constantly monitor the health and 
capacity of the network and automatically act, launching new server 
instances in the event of high load or server outage. 

To reduce the operational risks for the legacy first-generation platform the 
Group has a fully resilient privately hosted platform with all components 
configured into failover pairs. Additionally, the entire platform is duplicated 
across two physical data centre locations in the UK. These back-up facilities 
have independent telephony and computer data systems synchronised to 
the main data centre such that they automatically fail-over to the back-up 
in the event of a major incident occurring. 

Delays in delivery of customer projects

The Group generates most of its cashflow and revenue from the licensing 
and periodic charges for our solutions. The Group invoices its customers 
both initially on signing of contracts and then at set times during the term 
of the contract. The timing of some of these periodic charges may be 
linked to project delivery milestones related to solution implementation. 

The Board has created KPIs specifically related to project delivery and 
implementations and management reviews these regularly. The Board 
believes the Group has employed the right people to oversee these risks 
and has established good systems and processes to ensure we can manage 
the risk as best as possible.

Unexpected or extended delays to the implementation process may 
therefore impact the timing of our ability to charge and receive payment 
for our services, which may have a serious, detrimental impact on the 
Group’s financial position.

Pandemic Risk

Outbreaks of diseases and enforced lockdowns could impact local 
working environments. 

We may experience shortages of staff if they become ill 

Large marketing events may be cancelled impacting lead generation.

20 | PCI-Pal PLC 
Annual Financial Report 2020

As PCI Pal is a cloud vendor it requires no physical access to customers 
premises in order to implement and maintain services, we can maintain 
high service levels during these periods.

All employees, both in the UK and the US can work remotely from home 
during the pandemic, thus reducing the chance of COVID-19 spreading 
through the business. 

We have adjusted our marketing focus away to account for reductions in 
physical events and increased our focus into collaborative marketing efforts 
with partners and digital campaigns. 

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Specific Risk

Mitigating factors

Regulation and Industry Standards

The Group operates across a range of countries, all of which have their 
own legal regulations. Additional laws may be enacted covering issues 
such as data protection, taxation, pricing or law enforcement which may 
impact the Group’s ability to operate.

The Group has established an Information Security team, headed by 
our CISO, who focus on ensuring the highest standards of regulatory 
compliance and data security. The CISO is a PLC board director.

Additionally, the company works with specialist law firms in the UK and 
US, both of whom have significant international experience. As a small 
company, PCI Pal utilises external counsel frequently to ensure compliance 
with regularly and industry standard wherever it operates.

The Group’s solutions rely on PCI DSS compliance and adherence to 
industry standards such as ISO 27001. Changes to these standards, or 
the introduction of new ones, could potentially impact operations.

PCI Pal is a Participating Organisation of the Payment Card Industry Security 
Standards Council (“PCI SSC”) and as such, is involved in the process of 
updates and revisions to the PCI Data Security Standard. 

Loss of or infringement of intellectual property rights (“IPR”)

The Group is reliant on IPR surrounding its internally generated and 
licensed software. It may be possible for third parties to obtain and 
use the Group’s IPR without its authorisation. Third parties may also 
challenge the validity and/or enforceability of the Group’s IPR.

Recruitment and retention

PCI Pal has a dependence on the recruitment of and retention of highly 
skilled employees.

The Group has built a strong, core team to deliver its on-going strategy. 
However, additional staff may be required to scale the business. Failure 
to recruit the individuals required on time could restrict the Group’s 
growth potential. 

Market and Product Development

The sectors in which the Group operates and routes to market may 
undergo rapid or unexpected changes or may not develop at a pace in 
line with the Boards’ expectations.

It is also possible that competitors will develop similar or improved 
products; the Group’s technology may become obsolete or less effective 
if left without product development or evolution; or that consumers use 
alternative channels of communications or methods of payment, which 
may reduce demand for the Group’s products and services in the future.

In addition, the Group’s success may depend in part upon its ability to 
develop new and enhanced existing software solutions, on a timely and 
cost-effective basis, that meet changing customer requirements and 
incorporate technological advancements.

Generation of sales through key partners

While the Board continues to be confident that our channel go-to-
market sales model is the most appropriate route to market to scale the 
business, delays could arise in the expected timetable of engagement 
and enablement of those partners.

Such delays could slow the rate of growth in the Group’s sales bookings 
and revenues. This could have an impact on the trading and financial 
position of the Group and the planned future timing of when it is 
expected to reach break-even.

The Group holds several IPR protections such as patents, copyrights and 
contractual provisions.

In order to counteract the risk of third parties infringing PCI Pal’s own 
intellectual property rights, or claim that PCI Pal has infringed their rights, 
the company regularly reviews its proprietary software and development 
activities with its IPR lawyers. As such the Directors do not envisage the risk 
of loss or infringement to be significant.

As detailed in the CEO’s review, the Group has an active policy to identify, 
hire, train, motivate and retain highly skilled personnel in key functions. As 
a result of these policies it has been able to attract new skilled personnel 
to the Group and has a high employment retention rate.

The Directors regularly review market movements, customer and partner 
requirements and competitors’ products in depth. This focus allows the 
Directors to make product driven decisions based on sound forward 
visibility of likely market trends. 

The Group plans to invest in its Product Management capabilities by 
creating a new team who will be responsible for maintaining the relevance 
of our products in our markets, as well as identifying future opportunities. 

The Group has also established an Advisory Committee bringing in external 
sector experience to inform the directors and assist them in monitoring 
how the Group’s markets are evolving.

The Group had hired an experienced CTO in January 2019 and has invested 
heavily in the Engineering team, who are responsible for delivering 
the Groups product roadmap. Ultimate product ownership within the 
Company sits with the CEO.

The Board is confident that the Group has hired the right people, adding to 
an already experienced team, to capitalise on existing channel partnerships 
whilst growing new channel routes-to-market. 

In the year we have seen extensive evidence that our channel model 
is beginning to deliver, and the partner engagement and on-boarding 
processes we have defined and/or improved on in the last 24 months, give 
the Board confidence that this risk is manageable.

PCI-Pal PLC | 21 
Annual Financial Report 2020

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Specific Risk

Growth plans may change

Mitigating factors

The cyber security market globally is rapidly evolving and growing. PCI 
Pal’s focus today is in the PCI compliance space providing solutions to 
allow companies to handle their customers payment card data securely. 
We operate primarily in the UK and North America, managing payments 
made in primarily contact centre environments.

Given the pace at which technology is moving in these markets, the 
Group may choose to explore additional strategic growth options 
utilising our existing global cloud platform. As such, the Board may alter 
its current expansion plans if a material new opportunity presents itself 
that, in its opinion, is more attractive than its current plans.

Any change in strategy may require additional financing, which may 
include the issue of additional ordinary shares in the Company and 
dilution to shareholdings.

Brexit

The Group has a substantial trading operation within the United 
Kingdom; both in terms of staff headcount and in terms of its customer 
base.

Brexit (the departure of the United Kingdom from the European Union 
at the end of December 2020) still has several unknown factors and 
these present some amount of risk with regards to the Group.

The effects of the UK’s exit from the EU on the Group could include:

(i)   significant legal and regulatory uncertainty;

(ii)   increased compliance and operating costs for the Group;

(iii)   increased levels of inflation, in the UK and other markets in which 

the Group operates;

(iv)   lower levels of demand for the Group’s services; and (v) a reduction 

in the net assets and/or share price of the Group. 

Reputational risks

The Group’s reputation may be damaged by a range of events, such as 
poor implementation of services, poor account management of partners 
and customers, product under-performance or data security incidents. 
The Group’s reputation underpins its service offerings and so any 
damage to our reputation may damage our prospects.

Financial risk management 

The principal financial instruments used by the Group, from which 
financial risk arises, are trade receivables, cash at bank and trade and 
other payables and the bank debt facility. 

22 | PCI-Pal PLC 
Annual Financial Report 2020

The Group continually monitors the market and maintains a focus on 
future-proofing our activities. The formation of the PAC will provide a further 
breadth of knowledge to allow us to plot the long-term growth plans.

The Board continues to monitor the legislative environment, particularly in 
relation to data transfers between the UK and EU and visa-versa.

The Group has already established a regional AWS cloud platform in 
Frankfurt, Germany, which can be used to deliver our services within the 
EU without breaching potential cross-border data protection laws.

In the event of a “no deal” Brexit the Group’s services currently would 
not be subject to any tariff charges under the World Trade Organisation 
guidelines. 

We therefore believe that the Group will not be materially adversely 
affected by Brexit, either with or without a trade agreement.

The Board believes that the steps taken in establishing strong people, 
process, and technology ensure that this risk is significantly reduced.

The Directors regularly monitor its Professional Services team receiving 
monthly updates on Net Promoter Scores provided by customers who have 
recently implemented our solution.

Performance and uptime of the Group’s platform is monitored and reported 
on to the Board. Any major service incident is escalated through established 
protocols and reported to senior executive directors. Post incident reports 
are circulated detailing any improvements/changes needed to the solution 
platforms, ensuring we undertake a continual improvement cycle. 

The Group’s sales teams work closely with the channel partners and 
actively report back findings to the management team. 

The Directors therefore believe they have the right systems in place to 
protect and maintain the Group’s reputation.

The Board has overall responsibility for the determination of the Group’s 
financial risk management objectives and policies and, while retaining 
ultimate responsibility for them, it has delegated the authority for 
designing, operating and reporting thereof to the Group’s finance function. 
The overall objective is to set policies that seek to reduce risk as far 
as possible without unduly affecting the Group’s competitiveness and 
flexibility. Further details regarding these policies are set out below:

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Specific Risk

Mitigating factors

Financial risk management (continued)

Credit risk
Credit risk is the risk of financial loss to the Group if a partner or 
customer or a counter party to a financial instrument fails to meet its 
contractual obligations. 

The Group is mainly exposed to credit risk from credit sales and/or bank 
default. It is Group policy to assess the credit risk of new customers and 
partners before entering new contracts and it has a frequent and proactive 
collections process. 

Market risk
The Directors consider that exposure to market risk, arising from 
the Group’s use of interest-bearing and foreign currency financial 
instruments, is not significant. 

Liquidity risk
Liquidity risk arises from the Group’s management of working capital. It 
is the risk that the Group will encounter difficulty in meeting its financial 
obligations as they fall due. 

The concentration of credit risk is limited as the credit given is spread across 
all clients and partners. Under the terms of our contracts many services are 
charged for in advance of delivery, thus mitigating the risk further. 

Credit risk also arises from cash and cash equivalents and deposits with 
banks and financial institutions. At the year-end, the Group’s cash at bank 
was held with two banks.

This is assessed in note 20.

On a monthly basis, the Directors review an annual twelve-month cash 
flow projection as well as information regarding cash balances. 

The Group raised £5.0 million of new equity finance and has also recently 
established an on-going term debt facility with a UK Bank to assist in 
managing its liquidity risk.

Currency risk 
As a consequence of the increasingly international nature of its 
business, the Group has become more exposed to risks associated with 
changes in foreign currency exchange rates. 

The Group is based in the United Kingdom and presents its consolidated 
financial statements in pounds sterling. 

The Group’s current revenues are generated primarily in pounds sterling 
but increasingly it is envisaged that the revenues will be generated in 
foreign currency, particularly the US dollar, the Canadian dollar and the 
Australian dollar. The Group also has substantial contractual obligations 
(primarily employment contracts) that are denominated in U.S. Dollars.

The Group has no currency hedging arrangements in place at present and 
notwithstanding any future currency hedging arrangements that the Group 
may put in place, the Group will have exposure to translation effects arising 
from movements in the relevant currency exchange rates against sterling. 
Therefore, there can be no assurance that its future results or resources 
will not be significantly affected by fluctuations in exchange rates.

However, currently most of its cash resources are held in Sterling thus 
minimizing the risk of adverse currency translation on its physical assets.

The Group continues to win foreign currency sales contracts, particularly 
in the United States of America. The sales contracts will generate foreign 
currency income which offset the cash contract liabilities in the local region. 

Taxation risk 
The Group’s operations and business will be subject to the effect of 
future changes to tax legislation and practice in the countries in which 
it operates. 

Any change in the tax status of the Group or any member of the Group 
or in applicable tax legislation or regulations in any relevant jurisdiction 
could affect its ability to provide returns to shareholders or negatively 
alter post tax returns to shareholders. 

The taxation of an investment in the Group depends on the individual 
circumstances of the investor. 

Litigation Risk 
Companies in all sectors, including the sector in which the Group 
operates, are subject to legal claims, with and without merit. The 
Group may become involved in legal disputes in the future. Defence 
and settlement costs can be substantial, even with respect to claims 
that have no merit. Due to the inherent uncertainty of the litigation 
process, there can be no assurance that the resolution of any particular 
legal proceeding will not have a material adverse effect on the Group’s 
financial position, results of operations and/or prospects.

The Group currently has substantial tax losses available to use in its EMEA 
and North American trading entities and so it is envisaged that the Group 
will not be subject to any meaningful corporation tax in the short term.

The Group takes appropriate tax advice from professional tax specialists 
for each region it operates in and implements processes and procedures to 
ensure all relevant taxes are paid on time at the correct level.

The Group has retained the services of appropriate external law firms in 
each of the entities it operates to advise accordingly. 

It proactively reviews and manages key potential areas of litigation, such as 
IPR infringement.

The Directors therefore believe that the likelihood of the Group being 
successfully sued is low and so not material to the Group. 

PCI-Pal PLC | 23 
Annual Financial Report 2020

STRATEGIC REPORT STRATEGIC REPORT 

CORPORATE RESPONSIBILITIES

Mission, Vision and Values

Our mission is to safeguard reputations and trust. We provide organisations that engage with 
customers by phone with globally accessible cloud solutions ensuring their conversations are 
PCI compliant and personal data is protected. Safeguarding reputation and trust.

At PCI Pal, our vision is to be the preferred solution provider that technology vendors globally 
turn to for achieving PCI compliance for payments by phone. By dedicating ourselves to the 
focused pursuit of easy to integrate and simple to deploy technology, we will provide the 
most compelling value proposition for our partners to solve their customers’ challenges in 
achieving compliance and safeguarding reputations. It is our people beyond the technology, 
who underpin our business and support our partners.

Our Values:

00    Security is job zero

01   Be the difference

02   Champion the mission

03   Team first

04   Enjoy the journey

“As part of our mission to deliver the highest level of security 
and compliance to our customers we are pleased to extend our 
partnership with PCI Pal. 8x8 is helping to transform the way 
the world communicates, and we’ve worked hard to become 
the leading choice for businesses looking for powerful, seamless 
services to meet all of their communications, collaboration and 
customer experience needs”
8x8

24 | PCI-Pal PLC 
Annual Financial Report 2020

The PCI Pal CSR policy compliments our business 
mission, vision and values, reflecting the way we 
work and the services we deliver by focusing on 
three components: 

Customer Engagement and Business Growth

“developing our business based on highly 
professional and ethical standards”

We build strong relationships with our customers, partners and 
stakeholders by ensuring we fully understand their objectives 
and needs. By being honest, open and transparent in our 
dealings we aim to have the highest professional and ethical 
standards. Working in partnership with our stakeholders we 
create tailored, high quality and fair value solutions. We engage 
with our customer base to address both opportunities and 
issues and have procedures in place to deal effectively with both 
complaint escalations and feedback. 

Employee engagement, retention and 
development: 

“recruiting and developing employees to ensure 
PCI Pal services are led and delivered by a well-
motivated, educated and engaged workforce”

Supported by a thorough onboarding programme that starts 
from the point of employment acceptance, PCI Pal welcomes 
new people to the business in a friendly and professional 
manner. Tailored induction timetables give new starters the 
chance to engage with all areas of the business to help them 
quickly establish working relationships and begin building 
their internal network. Training doesn’t stop when onboarding 
finishes, with a host of tailored management initiatives, 
technical courses and development opportunities. Our people 
development framework encourages feedback and open 
discussions around performance, objectives and achievements. 

The diversity of our workforce reflects both the customers and 
communities we work with. We expect our employees to act with 
integrity towards both one another, and customers, partners, and 
suppliers, with diversity, fairness and equal opportunity policies 
laid out in our online employee handbook. The welfare of our 
people is further underpinned by our approach to Health and 
Safety and employee Wellbeing. We work hard to ensure our line 
managers are educated in supporting their people with issues 
both within and outside the workplace. 

Kudos (within our HR system) is a simple but powerful way of 
publicly giving praise to co-workers, regardless of how big or 
small that might be. This promotes a healthy company culture 
and ties in with all our company values.

Our employee turnover is low, but when people do decide to 
move on, we take the opportunity to interview and document 
their reasons for leaving to allow us to make improvements 
wherever possible.

The welfare of our people is underpinned by our Health and 
Safety, and Wellbeing policies. These ensure our people are 
both educated and supported with issues they may have both 
within and outside the workplace.  

Community Impact 

“appreciating and improving the communities we 
work within”

We recognise the importance of the local and global 
communities within which we operate. We aim to enhance our 
contribution to these groups by being sensitive to the needs of 
local people and groups, and by promoting ethical and socially 
responsible trading. As we expand, we will continue to extend 
our work in the community to further increase our contribution.

We continue to operate sound business practices which identify 
the financial and environmental importance of improving 
energy efficiency, reducing waste and conserving materials. For 
example, conference calls are encouraged as the first choice for 
meetings, followed by public transport where site attendance is 
required. Over the next year we aim to focus our support with 
nominated local and global charities and organisations, assisting 
in their fundraising and awareness campaigns.

COVID-19
The safety of our employees is paramount to the directors.  
We have carried out risk assessments relating to the COVID-19 
situation based on guidance available from the UK and US 
governments. The nature of our business means that our people 
can work remotely with ease. The risk of staff transmitting 
COVID-19 whilst performing their duties for PCI Pal is considered 
low if all government and advisory guidance is followed. We 
have developed clear Return to Work policies which have been 
communicated to all staff. All required government controls and 
safety measures are in place. 

Currently the majority of staff are working from home, but 
we have made our Ipswich office available to those in the UK 
should they wish to attend to get a break from homeworking. 
Our main US office remains closed. We are carrying out regular 
all company surveys which provide feedback on our employee 
views and feelings towards working environments and the 
pandemic. The Company continues to assess the situation 
and intends to make more permanent plans around working 
arrangement as the situation developed in the UK and US over 
the coming financial year. 

The Strategic Report for the Group was reviewed and approved 
by the Board of Directors on 11 September 2020 

Signed by Order of the Board

James Barham | CEO

PCI-Pal PLC | 25 
Annual Financial Report 2020

BOARD OF DIRECTORS

SIMON WILSON 
Non-Executive Chairman

Appointed to the Board 
1 November 2019

JAMES BARHAM 
Chief Executive Officer

Appointed to the Board 
30 September 2016

WILLIAM GOOD 
Chief Financial Officer

Appointed to the Board 
1 April 2017

Working history
Simon’s background includes thirty years 
in international business to business 
software. He has been a resident of the 
United States for over twenty-five years. 
Past positions include CEO, CFO and 
corporate development roles as well as 
an independent board director in a range 
of US and UK companies, including Surf 
Control plc, Endace plc and M86 Security.

Committee membership:

A

Working history
A founder of PCI Pal, James was 
instrumental in establishing and leading 
the business’ sales, marketing, and 
operations prior to relocating to the US 
to set up the company’s North American 
operation. In October 2018, James took 
up the position of group CEO. He leads 
the continued development of the Group 
following a career spent almost entirely 
in the technology space.  James has a BSc 
(Honours) in Business Management & 
Communications.

Working history
William is an Associate of the Chartered 
Institute of Management Accountants. He 
joined PCI Pal PLC on 1 April 2017 as Chief 
Financial Officer and Company Secretary. 
Previously, William has been the CFO and 
Company Secretary of four AIM / Main 
Market listed companies: Card Clear PLC, 
Retail Decisions PLC, Revenue Assurance 
Services PLC, and Managed Support 
Services PLC.

26 | PCI-Pal PLC 
Annual Financial Report 2020

Committee membership key:   A  Audit   R  Remuneration

GOVERNANCEGEOFF FORSYTH
Chief Information Security Officer

Appointed to the Board 
27 October 1999

Working history
Geoff is responsible for the overall 
information security and regulatory 
compliance of the organisation’s global 
services, including legal compliance, IT 
systems risk analysis, incident response 
planning and business continuity 
management. As a Fellow of the British 
Computer Society, Geoff has spent over 
25 years working with internet and 
telecommunications services.

CHRIS FIELDING
Independent Non-Executive Director  
and Senior Independent Director

Appointed to the Board 
1 September 2014

Working history
Chris is Managing Director and COO 
of Commercial & Investment Banking 
at W H Ireland and has over 30 years 
of corporate and finance experience. 
Previous to his current role, Chris worked 
at Arden Partners and spent 11 years 
prior to that at Hoare Govett, where he 
was the director of Corporate Finance. He 
qualified as a chartered accountant with 
Price Waterhouse and held appointments 
at Thomas Cook, Cadbury Schweppes and 
Barclays de Zoete Wedd.

JASON STARR
Independent Non-Executive Director 

Appointed to the Board 
1 January 2015

Working history
Jason is a Chief Executive Officer of 
Dillistone Group PLC (“Dillistone”), the 
AIM quoted international supplier of 
software and services for the recruitment 
sector. Jason joined Dillistone in 1994 and 
was appointed Marketing Manager in 
1996 before becoming Managing Director 
of Dillistone’s UK business in 1998 and 
then CEO of Dillistone Group PLC when 
it was admitted to trading on AIM in 
2006. Jason has a BA (Honours) business 
studies degree from the London Guildhall 
University.

Committee membership:

Committee membership:

A  

Chairman  R

A    R  

Chairman

Committee membership key:   A  Audit   R  Remuneration

PCI-Pal PLC | 27 
Annual Financial Report 2020

CHAIRMAN’S STATEMENT ON CORPORATE 
GOVERNANCE

Dear Shareholder,

The Board is responsible for ensuring the long-term success of 
the Group and is committed to delivering leadership through 
good governance and accountability for the benefit and 
protection of our shareholders. In this Corporate Governance 
section, we outline how we have complied with the latest 
governance code as published by the Quoted Company Alliance 
(the “Code”) and explain where our policies vary from the Code. 

As the Chairman of the Group I am responsible for ensuring 
that the Board outlines and delivers its strategy. To this end the 
full Board meets regularly throughout the year and is available 
for short notice meetings as required from time to time. The 
Board consists of three executive directors each with their own 
areas of expertise, together with three non-executive directors, 
including myself. 

In accordance with the Code, the Board has a list of matters 
that are reserved for its authority and also delegates certain 
roles and responsibilities to Committees, whilst retaining overall 
responsibility for the decisions recommended and made. As a 
Board, we have decided that a Nominations Committee is not 
required, given the current size of the business, and any future 
nominations will be decided by the full Board. 

The Audit Committee has responsibility to monitor the overall 
integrity of the Financial Statements, and taken as a whole, 
ensure that they are fair, balanced and understandable. It 
also has responsibility for monitoring the effectiveness of the 
Group’s management of risk, external audit, internal controls, 
and the need for an internal audit. The Committee is also 
responsible for ensuring that the Group plans for, and adopts, 
the latest accounting standards. The Committee is informed 
by the work of the external auditors, Grant Thornton, and 
considers recommendations from our Chief Financial Officer.

Our Remuneration Committee has overall responsibility for 
policy, basis and any changes made to the Executive Directors 
remuneration. It is also responsible for the approval of the 
Group’s various share options schemes. In considering its 
responsibilities it also takes input from the Group Chief 
Executive Officer and outside advisors where appropriate.

We are confident that the Board has adopted an appropriate 
corporate governance strategy that will allow us to deliver on 
our strategic goals.

Simon Wilson | Chairman and Non-Executive Director
14 September 2020

28 | PCI-Pal PLC 
Annual Financial Report 2020

GOVERNANCECOMPLIANCE STATEMENT

The Directors recognise the importance of sound corporate 
governance. In accordance with the London Stock Exchange 
amended AIM Rules for Companies (‘AIM Rules’) the Board 
has chosen to apply the Quoted Companies Alliance’s (QCA) 
Corporate Governance Code (the ‘QCA Code’). The Board chose 
to apply this code as it believes that it is more suitable for small 
and mid-size companies. 

The QCA Code includes ten governance principles and a set 
of disclosures. The Board has considered how we apply each 
principle to the extent appropriate. An explanation of the 
approach taken in relation to each of these principles, and 
also any areas where we do not comply with the QCA code, 
is set out below.

The Board considers that it has complied with the provisions of 
the QCA Code, with the exception of the following areas: 

1. 

 The Group does not have a formal system of training for the 
Directors for their on-going roles, instead they are expected 
to keep up-to-date personally with matters relevant to 
their own positions through memberships of relevant 
professional societies; regular briefings from lawyers and 
accountants as well as other professional advisers. However, 
in FY 20, for the benefit of the Non-executive Directors, 
a series of subject matter deep dives was initiated. These 
are presentations made to the board by senior management 
and/or outside advisors on operational and strategic matters 
with high relevance to the Company. The goal of these 
presentations and associated discussions is to enhance and 
build the knowledge and understanding of the business 
across the board and in particular the non-executive 
directors. This is an ongoing program and will be continued 
in FY 21 and beyond;

2. 

 The Board has not prepared a formal statement on culture, 
ethical values and behaviours and so there is no formal, 
regular measurement or assessment of this. However, the 
Group has only 58 employees operating from two principal 
regions. The Board is therefore confident that it can 
adequately assess the corporate culture within the Group;

3. 

 The Board has not established a nominations committee 
and so all matters relating to the appointment of directors 
are reserved for the full Board.

4. 

 The Company Secretary, William Good, is also the Chief 
Financial Officer of the Group.

Information on significant shareholders in the Company has 
been included in the Directors’ Report. 

The ten QCA governance principles laid down and our response 
to them are as follows:

Principle 1: Establish a strategy and business model which 
promote long-term value for shareholders

Application
The board must be able to express a shared view of the 
company’s purpose, business model and strategy. It should 
go beyond the simple description of products and corporate 
structures and set out how the company intends to deliver 
shareholder value in the medium to long-term. It should 
demonstrate that the delivery of long-term growth is 
underpinned by a clear set of values aimed at protecting 
the company from unnecessary risk and securing its 
long-term future.

Evidence & disclosure
Historically the Executive Directors prepare and present the 
strategic plan to the Board, which the Board challenges in order 
to determine the strategic priorities. Similarly, the Executive 
Directors also prepare and present the annual operating 
plan and associated budget. The Board reviews and critiques 
the annual plan and budget to ensure it is achievable within 
funding and resource constraints, as well as consistent with the 
Company’s longer-term strategic plan. 

During FY 20, the Board initiated the beginning of a refreshed 
review of the Company’s long-term strategic goals which will 
continue into FY21. This will result in new five-year plan to 
replace the one first presented to shareholders in 2016 when 
the Company began its transformational journey to becoming 
a global pure-play Cloud services company for the secure 
payments market. The Board is allocating significant time 
and effort to the refresh of its strategic plan as it will set the 
course for the business for another 5 years. The results of this 
re-assessment will be communicated to shareholders and wider 
stakeholders upon its completion.

Principle 2: Seek to understand and meet shareholder needs 
and expectations

Application
Directors must develop a good understanding of the needs and 
expectations of all elements of the company’s shareholder base.

The board must manage shareholders’ expectations and should 
seek to understand the motivations behind shareholder voting 
decisions.

Evidence & disclosure
The Company has improved its Financial Performance and 
Reporting (“FPR”) plan. The CEO and CFO twice yearly, as a 
minimum, offer meetings with its institutional and senior 
shareholders to allow the institutions to formally meet and 
discuss the performance of the Group to date. The Chairman of 
the Board also offers a direct line of communication to these, 
and other shareholders, in case other questions arise that need 
to be answered independently. 

PCI-Pal PLC | 29 
Annual Financial Report 2020

GOVERNANCEopportunity to have a 1:1 meeting with their team leaders and 
managers. Each employee undertakes an annual staff review. 
It is the Group’s policy that all staff should be awarded share 
options appropriate to their position in the Group. As a result of 
our policies staff retention is high, with only one person leaving 
the Group last year.

Our partners and customers are vital to the Group. Our Chief 
Revenue Officer (“CRO”) leads our sales operation and his team 
maintain regular dialogue with all our key channel partners 
and new sales prospects. However, our customer relationship 
management does not end with sales. All new contracts are 
on-boarded and deployed by our Professional Services team. 
Each new contract is allocated to a Project Manager who is 
responsible for co-ordinating the set up and establishment 
of new contracts. Every new customer that has gone through 
our deployment processes is given the opportunity to 
provide feedback via a survey. The results are evaluated as 
a Net Promoter Score. Our Professional Services Team have 
consistently ranked in the top quartile global benchmark of the 
standard. Once deployed the customers service is proactively 
monitored and managed by our dedicated Customer Service 
Desk who are available to handle and escalate accordingly any 
issues or requirements the Customer might request.

The Group regularly uses a number of core key suppliers 
ranging from Amazon Web Services through to core telephony 
providers and security consultancy. All these core suppliers are 
managed by one of our senior management team who are in 
regular contact with the supplier’s own customer relationship 
specialists. This allows the Group to have regular dialogue with 
the supplier. 

Principle 4: Embed effective risk management, considering both 
opportunities and threats, throughout the organisation

Application
The board needs to ensure that the company’s risk management 
framework identifies and addresses all relevant risks in order to 
execute and deliver strategy; companies need to consider their 
extended business, including the company’s supply chain, from 
key suppliers to end-customer.

Setting strategy includes determining the extent of exposure to 
the identified risks that the company is able to bear and willing 
to take (risk tolerance and risk appetite).

COMPLIANCE STATEMENT CONTINUED

The Company also hosts video briefings which allow analysts 
and other retail shareholders the opportunity to listen and 
question the CEO and CFO.

The Group has also implemented a detailed media plan 
publishing articles and documents on social media and through 
the company website allowing shareholders an opportunity to 
gain a better understanding of the Group products and markets.

The Company, once a year, holds its AGM and the Board of 
Directors all attend and are available to answer any specific 
questions raised. 

As a result of the Group’s shareholder communication strategy, 
institutional shareholders now hold circa 50% of the share 
capital of the Group and they have supported the majority of 
two equity share placings in recent years.

Principle 3: Take into account wider stakeholder and social 
responsibilities and their implications for long-term success

Application
Long-term success relies upon good relations with a range of 
different stakeholder groups both internal (workforce) and 
external (suppliers, customers, partners, regulators and others). 
The board needs to identify the company’s stakeholders and 
understand their needs, interests and expectations.

Where matters that relate to the company’s impact on society, 
the communities within which it operates or the environment 
have the potential to affect the company’s ability to deliver 
shareholder value over the medium- to long-term, then those 
matters must be integrated into the company’s strategy and 
business model.

Feedback is an essential part of all control mechanisms. Systems 
need to be in place to solicit, consider and act on feedback from 
all stakeholder groups.

Evidence & disclosure
The Group Corporate Responsibilities report shows that 
the Group has established a clear Mission, Vision and Value 
statement against which the Group’s corporate responsibilities 
can be measured.

The Group’s staff are enormously important to the future 
performance of the Group and so significant time and effort is 
taken to ensure that each member feels part of the PCI Pal team 
and are rewarded accordingly. The CEO has established a formal 
HR department and the Group has a detailed staff handbook 
guiding the employees on the culture and expectations of each 
employee. The employees are regularly requested to provide 
feedback on core matters via surveys and all are given the 

30 | PCI-Pal PLC 
Annual Financial Report 2020

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

Evidence & disclosure
The Board is responsible for ensuring that the appropriate 
framework of controls is in place to enable the proper 
assessment and management of risks. On a quarterly basis the 
opportunity is given to one of the senior managers to present to 
the full Board on the workings of their department and the risks 
and challenges they face and to answer any questions that arise.

The Board conducted in FY 20 a refreshed assessment of the 
risks faced by the business lead by the Group’s CISO, a main 
Board director and the findings are reported in the Principal 
Risks, Uncertainties and Risk Mitigation report. At the same 
time the Board assessed its appetite and risk tolerance towards 
different risks, and consciously directed the Executive Directors 
to allocate prioritised resources accordingly in the FY 21 
operating plan and budget. 

The risk management framework is a specific matter of overview 
by the Audit Committee, who advises the Board accordingly. The 
Committee has undertaken a review of the internal controls of 
the Group as detailed in the Chairman of the Audit Committee 
report.

The Group has an information security department headed 
by the CISO. This department has specific responsibility for 
maintaining the highest levels of security for the Group’s 
operations. This can be evidenced by the maintenance of the 
Group’s core PCI DSS Level 1 accreditation, the highest level 
available, which is certified by an independent consultancy, as 
well as our ISO 9001, 14001, 22301 and 27001 accreditations.

The Executive Directors are responsible for the management of 
the business and implementing the Board’s decisions. 

Principle 5: Maintain the board as a well-functioning, balanced 
team led by the chair

Application
The board members have a collective responsibility and legal 
obligation to promote the interests of the company and are 
collectively responsible for defining corporate governance 
arrangements. Ultimate responsibility for the quality of, and 
approach to, corporate governance lies with the chair of 
the board.

The board (and any committees) should be provided with 
high-quality information in a timely manner to facilitate proper 
assessment of the matters requiring a decision or insight.

The board should have an appropriate balance between 
executive and non-executive directors and should have at least 
two independent non-executive directors. Independence is 
a board judgement.

The board should be supported by committees (e.g. audit, 
remuneration, nomination) that have the necessary skills 
and knowledge to discharge their duties and responsibilities 
effectively.

Directors must commit the time necessary to fulfil their roles.

Evidence & disclosure
The Board is collectively responsible for the long-term success 
of the Group and provides effective leadership by setting 
the strategic aim of the Group and overseeing the efficient 
implementation of these aims in order to achieve a successful 
and sustainable business. The Board has a specific list of items 
and activities that can only be authorised by the full Board and 
has delegated other matters to the CEO. 

The Board of PCI-PAL PLC is made up of an independent 
Non-Executive Chairman, two independent Non-Executive 
Directors, the CEO, CFO, and CISO. Details of the Board’s 
experience are shown on the Board of Directors pages, which 
demonstrate the range of skills and insight that they bring to 
the Board. It is important that the Non-Executive Directors 
bring a wide range of skills to the Board in order to provide 
robust challenges to the Executive Directors and to ensure that 
shareholders’ interests are represented. 

Given the Company’s recent expansion of the business into North 
America, and its transformation to a channel-centric pure-play 
Cloud services company, the Board decided to add additional 
skills and experience to the Board. In November 2019, Simon 
Wilson joined the board and became Chairman. Simon brings 
career-long experience in B2B software, Cloud businesses, and 
international operations, especially in North America.

The three Non-Executive Directors are deemed to be 
independent. In reaching this conclusion, the Board explicitly 
considered the prior consulting relationship of Simon Wilson 
with the Company, when he provided consulting advice to 
the board and senior management in its market entry to, and 
expansion in, North America. As part of his compensation for 
these services, Mr Wilson was granted 250,000 options, the 
details of which are included in the Director’s Report. 

The professional relationship between Chris Fielding and Jason 
Starr was also explicitly considered by the Board. Chris Fielding 
is a Managing Director at the investment bank W H Ireland, 
and W H Ireland has been the appointed NOMAD for The 
Dillistone Group PLC since 2012, where Jason Starr is CEO and 
executive board director. In both cases these potential conflicts 
were openly discussed by all Board Directors as part of an 
evaluation of board effectiveness exercise undertaken in FY20. 
The Board concluded that these relationships do not impair 
the independence of character, judgement and thought of the 

PCI-Pal PLC | 31 
Annual Financial Report 2020

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

directors concerned, and therefore all of the non-executive 
directors were deemed to be independent.

All Directors are subject to election by the shareholders at the 
first Annual General Meeting following their appointment, and 
to re-election thereafter every three years. 

Under the articles of association, the Board has the authority to 
approve any conflicts or potential conflicts of interest that are 
declared by individual directors; conditions may be attached to 
such approvals and directors will generally not be entitled to 
participate in discussions or vote on matters in which they have 
or may have a conflict of interest.

Directors’ meeting attendance 2019/20

The Board typically meets formally four to six times per year to 
review and discuss the operating and financial performance of 
the company relative to its annual operating plan and budget, 
assess any matters specifically reserved for the board, and 
to review progress towards its longer term strategic goals. 
During FY20, it was considered appropriate to hold a much 
higher number of meetings in order to more rapidly assess 
the impact of COVID-19 on the business, and the appropriate 
action and steps to be taken by management in response. 
These additional meetings and attendance thereof are 
summarised below

Executive Directors

James Barham

William Good

Geoff Forsyth

Non-executive directors

Simon Wilson

Chris Fielding

Jason Starr

Board 
Scheduled

Board
Short Notice

Audit
Scheduled

Audit
Short Notice

Rem Com
Scheduled

Rem Com
Short Notice

9/9

9/9

9/9

7/7

9/9

9/9

12/12

11/12

12/12

9/11

11/12

11/12

2*

2*

1*

1*

2/2

2/2

–

–

–

–

–

–

–

–

–

1*

2/2

2/2

–

–

–

–

–

–

* = attended by invitation of the Chairman of the Committee

Directors can formally attend meetings either: in person; by 
conference call or by video conferencing. Since the advent 
of the coronavirus pandemic, all meetings have been held 
remotely by video conference. The executive directors are 
employed on a full-time basis.

Division of roles and responsibilities
The Chairman is responsible for the leadership of the Board 
and ensuing the effectiveness of all aspects of its role. Each 
scheduled meeting includes an agenda that allows each 
Executive Director to report to the Board on performance of the 
business including risk analysis and monitoring. Non-scheduled 
meetings are normally called to discuss single points of matter.

The Chairman’s role and the Chief Executives role have been 
divided. The Chairman sets the agenda for each meeting and 
ensures compliance with Board procedures and sets the highest 
standards of integrity, probity and corporate governance 
throughout the Group. The Chief Executive is responsible for 
running the Group’s business by proposing and developing the 
Group’s strategy and overall commercial objectives. The Chief 

32 | PCI-Pal PLC 
Annual Financial Report 2020

Executive also ensures that the Chairman is notified of 
forthcoming matters that may affect the running of the Group 
that the Chairman may not be aware of.

The articles of association require that at the AGM one third, 
or as near as possible, of the Directors will retire by rotation. 
In addition, any new Director to the Board will automatically 
stand for re-election at the first AGM following his or her 
appointment.

The Group maintains appropriate insurance cover in respect of 
legal action against the Directors.

Committees
The Board has established two committees to assist in 
its considerations and to make recommendations to the 
Board. These committees are the Audit Committee and the 
Remuneration Committee, the terms of reference for each are 
published in full on the company website under the Corporate 
Governance section.

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

Principle 6: Ensure that between them the directors have the 
necessary up-to-date experience, skills and capabilities

Application
The board must have an appropriate balance of sector, 
financial and public markets skills and experience, as well as 
an appropriate balance of personal qualities and capabilities. 
The Board should understand and challenge its own diversity, 
including gender balance, as part of its composition.

The board should not be dominated by one person or a group 
of people. Strong personal bonds can be important but can also 
divide a board.

As companies evolve, the mix of skills and experience required 
on the board will change, and board composition will need to 
evolve to reflect this change.

Evidence & disclosure
The directors have a broad spectrum of experience, as shown 
in the Board or Directors section, allowing it to assess and 
monitors the full spectrum of risks and requirements of the 
Group. Where required the directors will take further advice 
from professional advisors such as lawyers, accountants and tax 
specialists. Each director has the full authority of the Board to 
take any advice they feel necessary to undertake their individual 
roles.

Following the end of the fiscal year, the Board authorised the 
creation of an advisory committee in August 2020. The charter 
of the advisory committee and role of each member is to 
provide additional breadth of market and product perspectives 
to the CEO and the Board of Directors as the Company navigates 
its future. The Board believes that by being able to engage over 
time with world-class industry expertise through the committee, 
will enhance the Board’s ability to fulfil its responsibilities in the 
areas of strategy and risk management so as to fully address 
the dynamics of PCI Pal’s fast-developing global opportunity and 
marketplace. At the time of writing this report, the committee 
has one member, Ms Neira Jones, and the Company plans 
to add other complementary members when appropriate in 
the future.

Principle 7: Evaluate board performance based on clear and 
relevant objectives, seeking continuous improvement

Application
The board should regularly review the effectiveness of its 
performance as a unit, as well as that of its committees and the 
individual directors.

The board performance review may be carried out internally 
or, ideally, externally facilitated from time to time. The review 
should identify development or mentoring needs of individual 
directors or the wider senior management team.

It is healthy for membership of the board to be periodically 
refreshed. Succession planning is a vital task for boards. No 
member of the board should become indispensable.

Evidence & disclosure
Since the formation of the PCI Pal business, in September 2016, 
James Barham immediately joined the Board, subsequently 
becoming CEO in October 2018, while William Good, the CFO, 
was appointed in April 2017. This year Simon Wilson joined as a 
non-executive director in November 2019 and was subsequently 
appointed as Chairman of the Group. 

In light of the Company’s recent rapid growth, substantive 
change in its business and operating model, and changes in 
its executive leadership and board composition, the Board 
conducted its first formal evaluation of effectiveness during 
FY 20. Simon Wilson, the newly appointed director and 
Chairman conducted the evaluation using a mixed methodology 
of an anonymous survey tool, direct one-on-one conversations, 
and frank and open group discussion among all board 
directors together. The exercise was designed to evaluate the 
effectiveness of the operation of the board as a whole; the 
board’s individual committees; as well as the contributions of 
each individual director. The objective of these assessments is 
to enable the board, its committees and its directors to set out 
down a path of continuous and incremental improvement of 
our governance at all levels. As part of the goal for continuous 
improvement, the evaluation of board effectiveness will be 
on-going periodic assessment process.

The broad conclusions of this initial evaluation were that there 
were a number of areas where improvements in effectiveness 
could be made, and an acknowledgment that the work of 
the board naturally expands over time in the face of change, 
growth and complexity of the business. For example, in terms 
of the organisation of board meetings, focus and balance 
of agenda topics, increased attention to forward looking 
matters, deepening of non-executive directors’ knowledge of 
operational aspects of the new Cloud business, and expansion 
of committee work.

Examples of action already taken by the Board as a result 
of this evaluation process include; deep dive subject matter 
presentations by a variety of senior management, regularly 
scheduled closed board sessions where the non-executive 
directors can discuss matters openly without management 
present, more extensive and scheduled committee activities, 

PCI-Pal PLC | 33 
Annual Financial Report 2020

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

use of outside advisors, rationalization of information 
provided by management to the Board, and active and timely 
assessment of the effectiveness of each individual board and 
committee meeting.

Principle 8: Promote a corporate culture that is based on ethical 
values and behaviours

Application
The board should embody and promote a corporate culture that 
is based on sound ethical values and behaviours and use it as an 
asset and a source of competitive advantage.

The policy set by the board should be visible in the actions and 
decisions of the chief executive and the rest of the management 
team. Corporate values should guide the objectives and strategy 
of the company.

The culture should be visible in every aspect of the business, 
including recruitment, nominations, training and engagement. 
The performance and reward system should endorse the 
desired ethical behaviours across all levels of the company.

The corporate culture should be recognisable throughout 
the disclosures in the annual report, website and any other 
statements issued by the company.

Evidence & disclosure
The Group has an established corporate and social responsibility 
policy as detailed in the Corporate and Social Responsibilities 
report, which is also published on the Group website and in the 
Company employee handbook.

Every new member of staff undertakes an induction programme 
which includes a full briefing on the company handbook and an 
understanding as to the requirements on the moral, ethical and 
behavioural requirements of each employee.

Every employee will be given the opportunity to undertake 
further training at the Company’s expense, so long as it is 
deemed to enhance the future of the business.

Performance of individuals and teams is monitored on a 
monthly basis. The Group has a “no fault” policy to errors 
actively encouraging employees to highlight any errors that have 
occurred and to allow the business to establish a solution to the 
error and to put in place any changes in systems and procedures 
that should stop the error reoccurring.

All new employee positions are advertised to all employees in 
the Group and where possible we will look to promote existing 
employees to more senior positions, before offering a position 
to a new externally hired person. 

34 | PCI-Pal PLC 
Annual Financial Report 2020

Every quarter the CEO holds an “all hands” briefing where he 
will outline the performance of the Group and the positives and 
negatives it has faced. All employees in the Group have access 
to Microsoft Team’s and so can “chat” to any member of staff 
independently, including the CEO and Executive Directors, and 
raise any issues or questions they wish.

Principle 9: Maintain governance structures and processes 
that are fit for purpose and support good decision-making by 
the board.

Application
The company should maintain governance structures and 
processes in line with its corporate culture and appropriate 
to its size and complexity; and capacity, appetite and tolerance 
for risk.

The governance structures should evolve over time in parallel 
with its objectives, strategy and business model to reflect the 
development of the company.

Evidence & disclosure
The Directors review a management reporting pack each month 
focused upon financial and operating metrics and performance 
against budgets and other targets. More detailed Board reports 
are prepared by management on a quarterly basis, which cover 
both financial statements as well as operational and strategic 
topics considered important and timely to the business. As 
noted above, the board also now receives periodic deep dive 
presentations on the operations of the business. Taken together, 
these reports and board meetings enable the Directors to fulfil 
all of their duties of stewardship. 

Principle 10: Communicate how the company is governed and 
is performing by maintaining a dialogue with shareholders and 
other relevant stakeholders

Application
A healthy dialogue should exist between the board and all of its 
stakeholders, including shareholders, to enable all interested 
parties to come to informed decisions about the company.

In particular, appropriate communication and reporting 
structures should exist between the board and all constituent 
parts of its shareholder base. This will assist the communication 
of shareholders’ views to the board; and the shareholders’ 
understanding of the unique circumstances and constraints 
faced by the company.

It should be clear where these communication practices are 
described (annual report or website).

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

Application & disclosure
The Board recognises the importance of regular and effective 
communication with shareholders. The primary forms of 
communication are:

1. 

2. 

 The annual and interim statutory financial reports and 
associated investor and analyst presentations and reports.

 Announcements relating to trading or business updates 
released to the London Stock Exchange. As the Company 
grows, the Board is committed to expanding its disclosures 
to ensure that all stakeholders are able to fully understand 
not just the Company’s financial results, but also its business 
model and strategy.

3. 

 The Annual General Meeting which provides shareholders 
with an opportunity to meet the Board of Directors 
and to ask questions relating to the business. The new 
incoming Chairman also offered all major shareholders an 
opportunity to meet and share their views on the strategy 
of the Company and its board and management team. 
These meetings will continue to be offered each year going 
forward. All votes made at any AGM or EGM are published 
and the Board will publish commentary on any vote where 
20% or more of the independent shareholders have voted 
against any resolution.

4. 

 Private investor roadshows and presentations at investor 
conferences.

All statutory financial reports are published on www.pcipal.com 
and are made available on a timely basis.

PCI-Pal PLC | 35 
Annual Financial Report 2020

GOVERNANCEAUDIT COMMITTEE REPORT

FOR THE YEAR ENDED 30 JUNE 2020 

Dear Shareholder,

On behalf of the Audit Committee, I am pleased to present our 
report for the year ended 30 June 2020. 

Composition
The Audit Committee now comprises Simon Wilson (who first 
attended as a member of the Committee on 14 July 2020), Jason 
Starr and myself. As in prior years, the Committee is chaired by 
myself. The executive directors may attend by invitation. 

Terms of Reference
We have this year reviewed and refreshed the terms of 
reference of the Committee, considering current practices 
and the evolving operations of PCI Pal, and were subsequently 
reviewed and approved by the full Board. The updated terms 
of reference can be found at www.pcipal.com/en/corporate-
governance/.

Responsibilities
Having previously met at least once each year, the Committee 
will now meet at least three times a year, typically at the 
point when the external annual audit is being planned, at its 
conclusion, and ahead of the publication of the interim results. 

The key responsibilities of the Committee are to monitor:

1. 

 The integrity of the financial statements of the company;

2. 

 The application of applicable IFRS accounting standards;

3. 

 The extent of any significant management judgements 
which they may contain; 

4.  Significant financial reporting issues; and 

5.  The application of market standards in reporting. 

The financial statements include the Company’s annual and 
half yearly reports, preliminary results’ announcements 
and any other formal announcement relating to its financial 
performance. The Committee provided advice to the Board 
that the 2020 Annual Report and Financial Statements, taken 
as a whole, are fair, balanced and understandable, providing 
Shareholders with the necessary information to assess the 
Company’s position, performance, business model and strategy. 

Other areas of responsibility of the Committee are explained 
below.

External Audit
In relation to the Group’s external auditors the key 
responsibilities are to:

1. 

2. 

3. 

4. 

5. 

 Make recommendations to the Board, to put to the 
shareholders for their approval, concerning the appointment 
of the external auditor and to approve the remuneration 
and terms of reference of the external auditor;

 Have a regular dialogue with the external auditor, including 
ahead of, and following, the external audit;

 Consider and approve the nature, extent and timing of 
the external auditor’s audit plan and procedures, and fully 
consider the external auditor’s findings;

 Review and monitor the external auditor’s independence 
and objectivity and the effectiveness of the audit process; 
and

 Review any engagement of the external auditor to supply 
non-audit services and the potential impact on auditor 
independence

Changes in accounting policies
During the financial year the Group has adopted IFRS 16, which 
provides guidance on accounting for leases. The Group has 
chosen not to restate the previous years’ financial statements 
following the adoption of IFRS 16 and there has been no overall 
effect on the loss before tax following the adoption.

Risk and risk strategy 
The Committee also oversees and advises the Board on the 
Group’s exposure to risk and its strategy for managing such 
risk relative to the achievement of the Group’s long-term 
strategic objectives. 

As referred to below, the Committee is also responsible for 
reviewing the adequacy and effectiveness of the Group’s 
internal financial controls, as well as by reference to relevant 
reports from the external auditors. Together, these systems are 
designed to manage, rather than eliminate, the risk of failure to 
achieve business objectives.

The Principal Risk, Uncertainties and Risk Mitigation report 
describes how the Group has identified and mitigated the risks it 
faces in delivering and selling its solutions. 

Internal controls
The Group has a defined policy of internal control, which have 
been reviewed and evaluated for the year being reported upon 
in light of the Group’s growth and expansion. 

36 | PCI-Pal PLC 
Annual Financial Report 2020

GOVERNANCEAUDIT COMMITTEE REPORT CONTINUED

The key features identified are described below:

At the Board level
1.    A clearly defined organisational structure headed by the 
CEO with individual departments headed by experienced 
managers;

2.    The Board has documented and approved a list of matters 

that are reserved for the Board and has approved a 
delegated level of authority for the CEO and CFO;

3.    Annually, before the start of the new financial year, the 
Board approves a one-year budget, comprising monthly 
income statements, balance sheets and cash flow 
statements, which is prepared by the executive directors 
in conjunction with senior managers, to ensure targets are 
feasible;

4.    On a monthly basis the CFO report to the Board the 

following:

a.    A flash report within four working days of the month 

end, confirming, amongst other things, the Group’s new 
sales, cash and debtor position

b.    Within 15 working days, a full set of management 

accounts and narrative, comparing actual results to 
the approved budget and detailing the reasons for any 
variances accordingly;

5.    On a monthly basis, an outlook forecast is prepared 

considering the actual results for the period to date and 
looking forward to the end of the financial year allowing the 
Board to assess the likely future performance of the Group;

6.    Quarterly the CEO is asked to present to the full Board a full 
written report on the performance of the Group and any 
challenges that it may be facing; 

7.    Quarterly, the Company Secretary ensures that any matters 

specifically reserved for the Board or one of the sub 
committees is brought to the attention of the Chairman; and

8.    During the year, department heads are asked to present to 

the Board on the work of their departments and to highlight 
the challenges they are facing and how they monitor 
performance accordingly.

At an executive director level
1.    On a weekly basis, the CEO chairs a meeting with the full 
management team, who provide departmental updates 
on matters such as: new contracts, solution deployments, 
problem debtors;

2.    The CEO has established a deal take on committee which 
is a forum to discuss and agree more complex and larger 
new sales deals, to ensure that the Group does not take 
on unreasonable degrees of commercial or operational 
risk, and that appropriate contract profitability levels are 
maintained;

3. 

 The CEO holds fortnightly 1:1 meetings with all department 
heads to ensure issues and problems are discussed. Where 
necessary matters are brought to the attention of the full 
Board;

4.    The CFO, on a monthly basis, analyses the management 

accounts and in particular reviews:

a.    The reconciliations of key balance sheet accounts to 
ensure they are accurate and follow the accounting 
policies agreed by the committee

b.    The full bank account reconciliations to ensure all 
payments and receipts have been accounted for

c.  

 The up to date debtor reports to ensure invoices issued 
are being collected in a timely manner and investigating 
those that are delayed, to ensure invoices are not being 
issued inappropriately

d.    The up to date creditor reports to ensure purchase 
commitments are being paid on time and to review 
sample invoices to ensure they relate to authorised 
company business;

5.    Other internal financial controls including:

a.    Purchase orders are raised for all significant expenditure 

and are authorised accordingly

b.    Payments are not permitted without an approved 

invoice signed in accordance with the Delegation of 
Authority document

c.  

 The CFO reviews all payments made from the Group, 
as proposed by the accounts team, prior to payments 
being drawn on the bank for authorisation

d.    Dual authority is required for bank payments

e.    Wherever possible segregation of duties is implemented 
to provide additional comfort and support on all finance 
processes

f. 

 Expert advice is sought where appropriate, including, for 
example in the US in the areas of payroll services, state 
and local taxes, corporation taxes and regulated filings.

PCI-Pal PLC | 37 
Annual Financial Report 2020

GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
AUDIT COMMITTEE REPORT CONTINUED

6.    Where possible all documentation is stored securely in the 
cloud, security for which is controlled by the Information 
Security Team who are responsible for all the Company IT 
office applications; and 

The Board, in conjunction with the Audit Committee, will 
continue to keep under review the Group’s internal control 
system on a periodic basis and will amend processes as required 
from time to time. 

7.    Appropriate physical security is in place at all locations to 
protect the Group’s assets, however by the nature of the 
Group’s business and operations, its equipment is relatively 
limited in value

Human Resources
8. 

 The CEO has established a Human Resources department for 
the Group. They are responsible for providing all employees 
with a detailed handbook as to the expectations of their 
conduct. Every new employee undergoes induction training, 
which includes ensuring that they understand the rules 
and expectations set by the Group. The handbook includes 
agreed policies on whistleblowing and how escalation points 
are established to provide a safe and secure forum for 
employees to escalate matters to senior directors, including 
the Chairman of the Group.

Internal Audit
PCI-PAL does not currently have an internal audit function, 
which the Board considers appropriate for a Group of the 
Company’s size. The Committee will continue to monitor this 
situation and may add such a function in due course as the 
Group continues to grow.

Chris Fielding | Chairman of the Audit Committee
11 September 2020 

38 | PCI-Pal PLC 
Annual Financial Report 2020

GOVERNANCEREMUNERATION COMMITTEE REPORT

FOR THE YEAR ENDED 30 JUNE 2020 

Dear Shareholder,

On behalf of the Remuneration Committee it is my pleasure 
to report to you on remuneration matters considered by the 
Committee during the year.

Composition
The Remuneration Committee consists of non-executive 
directors Jason Starr (Committee Chairman) and Chris Fielding. 
The committee will typically consider feedback from the main 
Board Chairman and the CEO.

Terms of Reference
The Terms of Reference for the Remuneration Committee were 
reviewed and updated in FY20 by the Remuneration Committee 
and were subsequently reviewed and approved by the full 
Board. The Committee’s Terms of Reference are available 
for review on the Group’s website at www.pcipal.com/en/
corporate-governance/.

Remuneration Policy
It is the aim of the Remuneration Committee to align executive 
remuneration with the interests of our Shareholders. We believe 
that this is best achieved by attracting, motivating and retaining 
high quality senior leadership, and it is the responsibility of the 
committee to implement a remuneration policy that delivers 
upon this objective.

At the time of CEO change in October 2018, the Board felt 
that the best interest of shareholders would be served by 
entering into a 20-month salary agreement with the executive 
directors. This reflected not only the challenges of transition but 
also the need to control the Group’s costs during a period of 
significant change.

This agreement ended in June 2020. As a result, during the 
period in review, the Remuneration Committee undertook a full 
review of executive directors’ remuneration packages which 
included assessments of remuneration at other comparable 
organisations, cost of living increases, and a refreshed look at 
both general best practices and current guidelines from the 
QCA. The outcomes and decisions of this review will be seen as 
from FY21.

Executive Directors’ remuneration
The remuneration package of the Executive Directors may 
include a basic salary, a cash based annual performance-related 
bonus, option awards under the Long Term Incentive Plan (LTIP), 
and other benefits such as car allowance, health and pension 
contributions.

Basic salary
As noted above, salaries disclosed in this report were put 
in place in October 2018 and were not reviewed for FY20. 
However, salaries and all other elements of remuneration are 
generally reviewed annually, and specifically consider both the 
Group’s performance as well as the personal performance of 
each executive director. 

Annual Performance Bonus
For Board executives, a bonus may be paid dependant on the 
level of achievement against annual key performance indicators 
(KPIs) for both the Group and the individual executives. These 
KPIs are set annually by the Remuneration Committee, with 
achievement assessed at the end of the year.

KPIs are selected based upon their anticipated positive influence 
on shareholder value. The mix and nature of KPIs that are 
attributed to individual executive directors reflect the degree 
to which the individual is able to influence their outcome. 
Generally, selected KPIs will include a combination of both 
those reportable under IFRS as well as those reflecting more 
operational criteria. 

Any bonus will be paid as cash, company shares or a 
combination of the two, also to be decided annually by the 
Remuneration Committee. Under normal circumstances, 
a bonus will not be payable if targets are not met.

In addition to the performance-based bonuses earned by the 
executive team in the year under review, an additional bonus 
of £5,000 was paid to the Chief Financial Officer, reflecting the 
work undertaken to raise additional funding for the business.

As part of the Committees review of remuneration for FY 21, we 
also updated the performance-based bonus scheme, to bring it 
in line with that seen at comparable organisations.

Additional benefits
The Executive Directors receive an annual car allowance, 
personal health insurance and a contribution to their pension 
scheme of 10% of their basic salary paid annually in advance. 
This may optionally be taken as salary.

Long Term Incentive Plan
Long Term Incentives will continue to be set under the 2012 
Long Term Incentive Plan (“Plan”). The key elements of this LTIP 
are as follows:

• 

 The Group reviews its medium and long-term strategy on 
an ongoing basis, with a formal Board offsite scheduled 
for the final quarter of FY2020. This was postponed as a 

PCI-Pal PLC | 39 
Annual Financial Report 2020

GOVERNANCEREMUNERATION COMMITTEE REPORT CONTINUED

result of the COVID pandemic and is currently scheduled 
to take place in Q1 of the new financial year. The output 
of this annual review will be an updated set of actions to 
implement or modify existing or new strategic imperatives.

• 

 When appropriate, the Committee may grant share options 
to participants which will vest during/over a minimum 
three-year period, depending on whether the options 
have met any performance criteria set. The vesting period 
and performance criteria reflect the generally accepted 
employment practices for each region in which the 
participant is employed, which today is primarily the U.K. 
and the U.S.A.

• 

 The performance criteria set will be specifically designed 
to align shareholder and executive’s interests, such as 
delivering growth in ACV or improvements in the Loss 
Before Tax results.

Shareholders have authorised the Board to issue share options 
under the Plan to a maximum of 20% of the Group’s equity at 
the time of issue. However, the Board has currently agreed it 
will limit share options to a total of 15% of shares in issue.

Note 19 of these accounts details the number of share options 
that have been issued by the Group.

The service contracts and letters of appointment of the directors 
include the following terms:

Executive Directors
J C Barham

Date of appointment Notice period
1 October 2016

12 months

T W Good

G Forsyth

1 April 2017

12 months

27 November 1999

12 months

The Non-Executive Directors have letters of appointment, 
setting out the terms and conditions of their appointment and 
their expected time commitment, and they are also subject to 
re-election by rotation by shareholders at least once every three 
years. The current Non-Executive Directors’ initial appointments 
commenced on the following dates:

Non-Executive Director
C M Fielding

J S Starr

S B Wilson

Date of appointment
1 September 2014

1 January 2015

1 November 2019

The Remuneration Committee is not involved in determining 
remuneration for its members. Fees and other payment 
arrangements for Non-Executive Directors are considered by 
a sub-committee of the Board, consisting of the Chairman, 
the CEO and the CFO. Remuneration for the Chairman is 
considered by a sub-committee consisting of the Chairman of 
the Remuneration Committee, the CEO and the CFO.

Note 3 of the Directors’ Report sets out the detailed 
remuneration and share options granted to each director who 
served during the year.

Jason S Starr | Chair, Remuneration Committee 
11 September 2020

40 | PCI-Pal PLC 
Annual Financial Report 2020

GOVERNANCEDIRECTORS AND ADVISORS

Company registration number:

03869545

Registered office:

Telephone:

Directors:

Secretary:

Bankers:

Auditors:

7 Gamma Terrace 
Ransomes Europark 
Ipswich  
Suffolk IP3 9FF

+44 (0)330 131 0330

Simon Baxter Wilson 
Christopher Michael Fielding Jason Stuart Starr 
James Christopher Barham 
Geoffrey Forsyth 
Thomas William Good 

Thomas William Good BA (Hons) ACMA CGMA

National Westminster Bank PLC  
Silicon Valley Bank

Grant Thornton UK LLP

Nominated Adviser and Broker:

finnCap Limited

Registrars:

Telephone:

Lawyers:

Link Asset Services

(UK): 

0871 664 0300

(Overseas):   +44 371 664 0300

Shepherd and Wedderburn LLP 
Brownstein Hyatt Farber and Schreck

Financial statements are available at:

www.pcipal.com

PCI-Pal PLC | 41 
Annual Financial Report 2020

GOVERNANCEDIRECTORS’ REPORT

The directors present their report together with the financial statements for the year to 30 June 2020.

1. Principal activities
The Company (Company number 03869545) operates principally as a holding company. During the year, the main subsidiary was 
engaged in the provision of PCI compliant solutions.

2. Results, dividends, future prospects
The trading results of the Group are set out in the annexed accounts and are summarised as follows:

Revenue

Loss before taxation

The directors are not recommending a payment of a final dividend (2019: nil pence per share).

3. Directors
The membership of the Board is set out in the Directors and Advisers section.

2020
£000s
4,396

(4,350)

2019
£000s
2,817

(4,502)

The beneficial and other interests of the directors and their families in the shares of the Company at 30 June 2020 and 1 July 2019 
were as follows:

30 June 2020
Ordinary shares of 
1p each
1,343,371

1 July 2019
Ordinary shares of
1p each
1,311,719

138,812

205,000

35,590

100,000

–

121,942

140,000

35,590

50,000

–

Pension 
£
13,000

13,000

–

865

565

–

27,430

G Forsyth

J Barham

T W Good

C M Fielding (non-executive)

S B Wilson (non-executive)

J S Starr (non-executive)

The directors’ remuneration for the year was as follows:

2019/20
G Forsyth

J Barham

T W Good

C M Fielding (non-executive)

J S Starr (non-executive)

S B Wilson (non-executive Chairman) 
From 1 November 2019
Total

Salary or 
Fees 
£
139,600

139,600

152,600

35,000

25,000

30,707

Bonus  
paid in  
year 
£
22,952

48,839

30,886

–

–

–

522,507

102,677

Payments 
relating to 
overseas 
posting 
£
–

–

–

–

–

–

–

Benefits 
£
5,028

2,136

–

–

–

10,974

18,138

Total 
£
167,580

190,575

183,486

35,000

25,000

41,681

643,322

42 | PCI-Pal PLC 
Annual Financial Report 2020

GOVERNANCEDIRECTORS’ REPORT CONTINUED

2018/19
G Forsyth

J Barham

T W Good

C M Fielding (non-executive)

J S Starr (non-executive)

W A Catchpole (to 8th October 2018)

Total

Salary or 
Fees 
£
137,100

157,058

139,800

35,000

25,000

43,856

Bonus  
paid in  
year 
£
–

24,498

–

–

–

–

Payments 
relating to 
overseas 
posting 
£
–

Benefits 
£
5,005

394

64,838

–

–

–

–

–

–

–

–

Total 
£
142,105

246,788

139,800

35,000

25,000

43,856

Pension 
£
14,150

13,513

–

674

425

–

537,814

24,498

5,399

64,838

632,549

28,762

T W Good is entitled to a pension payment equivalent to 10% of his salary per annum. He has elected to have this amount paid as 
additional salary.

S B Wilson is a resident of the United States of America. His remuneration is split between his duties as the Chairman of the Board 
and providing mentoring and North American business advice to the executive directors. Prior to joining the Board, he received 
consulting remuneration of US $83,333 and benefits of US $6,860. 

On 8th October 2018 the Group terminated the employment of William Catchpole the Chief Executive. The Group reached a 
settlement with him and the remuneration committee sanctioned the following amounts as a termination payment: A payment in 
lieu of notice of £161,000; compensation for loss of office of £100,000; settlement of outstanding pension obligations of £11,000 and 
settlement of outstanding benefit obligations of £8,000. The Group also contributed £8,250 towards his legal fees.

Directors’ interests in Long Term Incentive plans
The Directors’ interests in share options to subscribe for ordinary shares in the Company are as follows:

James Barham

Geoff Forsyth

William Good

William Good

Simon Wilson

Simon Wilson

Total

At 1 July 
2019 
(number)

Granted 
in year 
(number)

Lapsed 
in year 
(number)

Exercised 
in year 
(number)

At 30 June 
2020 
(number

Exercise 
Price 
(pence)

Note

1

2

2

3

4

5

525,000

325,000

300,000

100,000

150,000

100,000

1,500,000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

525,000

325,000

300,000

100,000

150,000

100,000

– 1,500,000

28.5

33.0

33.0

26.5

28.5

26.5

Earliest 
exercise 
date
26th May 
2020
26th May 
2020
26th May 
2020
13th Nov 
2021
12th July 
2019
12th Nov 
2019

Last exercise 
date 
24th May 
2027
24th May 
2027
24th May 
2027
11th Nov 
2028
11th July 
2028
11th Nov 
2028

Note 1: Option grant on the 13th June 2019

Note 2: Option grant on the 25th May 2017

Note 3: Option grant on the 12th November 2018

Note 4: Option grant on the 12th July 2018

Note 5: Option grant on the 12th November 2018

PCI-Pal PLC | 43 
Annual Financial Report 2020

GOVERNANCEDIRECTORS’ REPORT CONTINUED

4. Share price and substantial shareholdings
During the year, the share price fluctuated between 50.5 pence 
and 26.0 pence and closed at 40.0 pence on 30 June 2020.

• 

 prepare the financial statements on the going concern basis 
unless it is inappropriate to presume that the Group will 
continue in business.

The beneficial and other interests of other substantial 
shareholders and their families in the shares of the Company at 
30 June 2020 and 1 July 2019 were as follows:

Ordinary Shares of 1 p each

P Wildey

D Hamilton

W A Catchpole

Unicorn AIM VCT LLP

Octopus Investments 
Nominees
Gresham House Asset 
Management
S Perring

30 June  
2020
3,800,000

–

1,933,697

2,000,000

1 July  
2019
4,529,665

1,814,000

2,943,697

2,000,000

6,530,302

2,666,667

7,151,515

1,891,076

2,000,000

–

Canaccord Genuity Group

–
As at the date of this report the holdings shown as at 30 June 
2020 remain unchanged.

8,884,725

5. Directors’ responsibilities for the financial 
statements
The directors are responsible for preparing the Strategic Report, 
the Directors’ Report and the financial statements in accordance 
with applicable law and regulations.

Company law requires the directors to prepare financial 
statements for each financial year. Under that law the directors 
have elected to prepare Group financial statements in 
accordance with International Financial Reporting Standards 
as adopted by the European Union (“IFRSs”) and have elected 
to prepare Company financial statements in accordance with 
United Kingdom Accounting Standards (United Kingdom 
Generally Accepted Accounting Practice). Under company law 
the directors must not approve the financial statements unless 
they are satisfied that they give a true and fair view of the state 
of affairs at the balance sheet date and of the profit and loss 
of the Group for the period ended. In preparing these financial 
statements, the directors are required to:

• 

• 

• 

 select suitable accounting policies and then apply them 
consistently;

 make judgements and accounting estimates that are 
reasonable and prudent;

 state whether applicable Accounting Standards have been 
followed, subject to any material departures disclosed and 
explained in the financial statements; and

44 | PCI-Pal PLC 
Annual Financial Report 2020

The directors are responsible for keeping adequate accounting 
records that are sufficient to show and explain the Group’s 
transactions, disclose with reasonable accuracy at any time the 
financial position of the Group and enable them to ensure that 
the financial statements comply with the Companies Act 2006. 
They are also responsible for safeguarding the assets of the 
Group and hence for taking reasonable steps for the prevention 
and detection of fraud and other irregularities.

The directors confirm that:

• 

• 

 so far as each director is aware, there is no relevant audit 
information of which the Group’s auditor is unaware; and

 the directors have taken all steps that they ought to have 
taken as directors in order to make themselves aware of any 
relevant audit information and to establish that the auditors 
are aware of that information.

The directors are responsible for the maintenance and integrity 
of the corporate and financial information included on the 
Group’s website. Legislation in the United Kingdom governing 
the preparation and dissemination of financial statements may 
differ from legislation in other jurisdictions.

6. Qualifying third party indemnity provision
During the financial year, a qualifying third-party indemnity 
provision for the benefit of the directors was in force.

7. Research and development
PCI-PAL is continuing to invest in its new fully-cloud based, PCI 
DSS level 1 compliant secure platform hosted on the AWS cloud 
infrastructure for its services. The new platform is operational 
but further functionality and product offerings are planned to be 
added over the coming years. The expenditure now meets the 
guidelines laid down by IAS 38 and the directors have therefore 
capitalised the direct expenditure incurred in the development.

8. Employee policy
The Group operates a policy of non-discrimination in respect 
of ethnicity, sexual orientation, gender, religion and disability 
and encourages the personal and professional development 
of all persons working within the Group by giving full and 
fair consideration for all vacancies in accordance with their 
particular aptitudes and abilities.

9. Corporate governance
The Group’s policy on Corporate Governance is detailed in this 
report and accounts. 

GOVERNANCEDIRECTORS’ REPORT CONTINUED

10. Financial Risk Management Objectives
The principal financial and non-financial risks arising within the 
Group are detailed in the Principal Risk, Uncertainties and Risk 
Mitigation report.

11. Treasury shares
The Group holds a total of 167,229 ordinary shares as treasury 
shares acquired for a consideration of £39,636.25.

12. Going concern
As explained in more detail in the report of the Chief Financial 
Officer, the directors have considered financial forecasts for the 
coming year through to the end of September 2021. 

As part of these considerations, the directors reviewed 
information provided by the management team such as the new 
contract sales forecast, the Group current sales pipeline and the 
likely demand for our services and any likely impact from the 
COVID 19 pandemic. The Board also reviewed other risks within 
the business that could impact the group’s performance, such as 
insufficient numbers of employees to ensure the company can 
deliver on its contractual obligations or growth opportunities, as 
it continues to grow. 

The directors reviewed a range of reasonably possible 
sensitivities in relation to the future business performance, as 
detailed in the forecasts, and the resulting demands on its cash 
and debt resources currently available to the group. 

The Board also looked at some more severe possibilities, where 
new sales are much lower than presented in the forecast models 
following a prolonged down due to the COVID 19 pandemic. 
The executive team detailed what actions and mitigations 
the business could take in these circumstances to ensure the 
business could continue to trade into the foreseeable future. 

Based on these reviews, the directors have concluded that the 
group will be able to meet its’ obligations as they fall due for the 
foreseeable future (and in any event for no less than 12 months 
from the date of approval of these financial statements) and 
accordingly have elected to prepare the financial statements on 
a going concern basis.

13. Auditors
Grant Thornton UK LLP has expressed willingness to continue in 
office. In accordance with S489 (4) of the Companies Act 2006, 
a resolution to reappoint Grant Thornton UK LLP as auditors 
will be proposed at the Annual General Meeting.

7 Gamma Terrace 
Ransomes Europark Ipswich,  
Suffolk IP3 9FF

 BY ORDER OF THE BOARD 
T W Good  
Company Secretary 
11 September 2020

PCI-Pal PLC | 45 
Annual Financial Report 2020

GOVERNANCE 
INDEPENDENT AUDITOR’S REPORT TO  
THE MEMBERS OF PCI-PAL PLC

OPINION

Our opinion on the financial statements is unmodified
We have audited the financial statements of PCI-PAL PLC (the 
‘parent company’) and its subsidiaries (the ‘group’) for the year 
ended 30 June 2020, which comprise the Consolidated Statement 
of Comprehensive Income, the Consolidated and Company 
Statements of Financial Position, the Consolidated and Company 
Statements of Changes in Equity, the Consolidated and Company 
Statements of Cash Flows and notes to the financial statements, 
including a summary of significant accounting policies. The financial 
reporting framework that has been applied in the preparation of 
the group financial statements is applicable law and International 
Financial Reporting Standards (IFRSs) as adopted by the European 
Union. The financial reporting framework that has been applied 
in the preparation of the parent company financial statements is 
applicable law and United Kingdom Accounting Standards, including 
Financial Reporting Standard 102 ‘The Financial Reporting Standard 
applicable in the UK and Republic of Ireland’ (United Kingdom 
Generally Accepted Accounting Practice).

In our opinion:
• 

 the financial statements give a true and fair view of the state of 
the group’s and of the parent company’s affairs as at 30 June 
2020 and of the group’s loss for the year then ended;

• 

• 

• 

 the group financial statements have been properly prepared in 
accordance with IFRSs as adopted by the European Union;

 the parent company financial statements have been properly 
prepared in accordance with United Kingdom Generally 
Accepted Accounting Practice; and

 the financial statements have been prepared in accordance with 
the requirements of the Companies Act 2006.

Basis for opinion
We conducted our audit in accordance with International Standards 
on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the ‘Auditor’s 
responsibilities for the audit of the financial statements’ section 
of our report. We are independent of the group and the parent 
company in accordance with the ethical requirements that are 
relevant to our audit of the financial statements in the UK, including 
the FRC’s Ethical Standard as applied to listed entities, and we have 
fulfilled our other ethical responsibilities in accordance with these 
requirements. We believe that the audit evidence we have obtained 
is sufficient and appropriate to provide a basis for our opinion.

The impact of macro-economic uncertainties on 
our audit
Our audit of the financial statements requires us to obtain an 
understanding of all relevant uncertainties, including those 

46 | PCI-Pal PLC 
Annual Financial Report 2020

arising as a consequence of the effects of macro-economic 
uncertainties such as Covid-19 and Brexit. All audits assess 
and challenge the reasonableness of estimates made by the 
directors and the related disclosures and the appropriateness 
of the going concern basis of preparation of the financial 
statements. All of these depend on assessments of the future 
economic environment and the Group’s and the parent 
company’s future prospects and performance.

Covid-19 and Brexit are amongst the most significant economic 
events currently faced by the UK, and at the date of this report 
their effects are subject to unprecedented levels of uncertainty, 
with the full range of possible outcomes and their impacts 
unknown. We applied a standardised firm-wide approach in 
response to these uncertainties when assessing the Group’s and 
parent company’s future prospects and performance. However, 
no audit should be expected to predict the unknowable factors 
or all possible future implications for a Group or a parent 
company associated with these particular events.

Conclusions relating to going concern
We have nothing to report in respect of the following matters 
in relation to which the ISAs (UK) require us to report to you 
where:

• 

• 

 the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is not 
appropriate; or

 the directors have not disclosed in the financial statements 
any identified material uncertainties that may cast 
significant doubt about the group’s or the parent company’s 
ability to continue to adopt the going concern basis of 
accounting for a period of at least twelve months from the 
date when the financial statements are authorised for issue.

In our evaluation of the directors’ conclusions, we considered 
the risks associated with the Group’s and the parent company’s 
business model, including effects arising from macro-economic 
uncertainties such as Covid-19 and Brexit, and analysed how 
those risks might affect the Group’s and the parent company’s 
financial resources or ability to continue operations over the 
period of at least twelve months from the date when the 
financial statements are authorised for issue. In accordance with 
the above, we have nothing to report in these respects. 

However, as we cannot predict all future events or conditions 
and as subsequent events may result in outcomes that are 
inconsistent with judgements that were reasonable at the 
time they were made, the absence of reference to a material 
uncertainty in this auditor’s report is not a guarantee that the 
Group or the parent company will continue in operation.

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT CONTINUED

Overview of our audit approach
•  Overall materiality: £87,000. Which represents 2% of the group’s revenue

• 

• 

 Key audit matters were identified as improper revenue recognition, going 
concern and intangible assets; and

 We performed full scope audit procedures on the financial statements of 
PCI-PAL PLC and on the financial information of its subsidiary PCI-PAL (U.K.) 
Limited. We performed targeted procedures on the financial information of the 
subsidiary PCI-PAL (US) Inc.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial 
statements of the current period and include the most significant assessed risks of material misstatement (whether or not due to 
fraud) that we identified. These matters included those that had the greatest effect on: the overall audit strategy; the allocation of 
resources in the audit; and directing the efforts of the engagement team. These matters were addressed in the context of our audit of 
the financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters.

Key Audit Matter – Group

Risk–Improper Revenue Recognition (accuracy, occurrence 
and completeness)
During the year, the Group recorded £4,396,000 (2019: 
£2,817,000) of revenue

The Group’s revenue is generated from providing contractual 
services to customers. As a result management could 
manipulate the timing of revenue recognition to meet 
performance targets. Therefore, revenue should be recognised 
in the financial statements in a manner that is consistent with 
the contractual terms and in accordance with the Group’s 
accounting policy.

How the matter was addressed in the audit – Group
Our audit work included, but was not restricted to: 

• 

 Determining that the stated accounting policy was in 
accordance with International Financial Reporting Standard 
(IFRS) 15: ‘Revenue’ and that revenue has been recognised in 
line with the revenue recognition policy;

For contract revenue, agreeing a sample of revenue  to signed 
contracts, understanding the total contract value and services 
provided to the customer, recalculating revenue either to be 
treated as deferred income or revenue recognised in the year and 
comparing this to the revenue recognised in the profit and loss 
account.

Under ISA (UK) 240 ‘The Auditor’s Responsibilities Relating to 
Fraud in an Audit of Financial Statements’ there is a presumed 
risk of fraud in revenue recognition. Additionally, the entity is 
loss making, therefore, there is more risk that management 
may want to include more revenue to show growth. 

• 

• 

We therefore, identified revenue recognition as a significant 
risk, which was one of the most significant assessed risks of 
material misstatement.

 Testing the appropriate revenue recognition for a statistical 
sample for remaining revenue streams by agreeing amounts 
to third party reports; 

 For a sample of contracts at the year end, the 
appropriateness of revenue recognised and revenue deferred 
with reference to confirmation of works.  

For contracts where revenue was first recognised post year end 
confirm revenue recognition by reference to confirmation of 
works.

The group’s accounting policy on revenue recognition is shown 
in note 4d to the financial statements and related disclosures are 
included in note 9.

Key observations
Based on our audit work, we did not note any material 
misstatement in the revenue recognition as per accounting policy 
which was identified to be in accordance with IFRS 15.

PCI-Pal PLC | 47 
Annual Financial Report 2020

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT CONTINUED

Key Audit Matter – Group

Risk– Intangible Assets (existence and accuracy)

How the matter was addressed in the audit – Group
Our audit work included, but was not restricted to: 

During the year, the group capitalised an additional 
£1,301,000 of additions and charged amortisation of 
£462,000 resulting in a net book value of £2,139,000 (2019: 
£1,300,000).

The group’s intangible assets relate to the development costs 
for the core software supporting the AWS cloud platform. 
There is a risk that development costs are not capitalised in 
line with IAS 38. 

Amortisation is calculated to write down the cost less 
estimated residual value of all intangible asset by equal annual 
instalments over their expected useful lives. There is a risk that 
intangible assets may not be appropriately amortised and/or 
may be impaired.

• 

• 

• 

• 

We therefore identified Intangible assets (existence and 
accuracy) as a significant risk, which was one of the most 
significant assessed risks of material misstatement.

 Assess the nature of projects capitalised against the 
capitalisation criteria of IAS 38

 For capitalised development costs in the year, testing the 
existence and accuracy of a sample of additions by agreeing 
costs to external payroll reports. For SIP,RTP and SBC licences 
we tested the existence and accuracy by agreeing costs to 
supplier invoices. 

 For amortisation, assessing the accounting policy, including 
the useful economic life of the intangibles and challenging 
management’s judgement of the useful economic life of the 
capitalised development costs.

 Testing the accuracy of the amortisation charge to the profit 
or loss in the year by obtaining management’s calculations 
and recalculating the estimate.

The group’s accounting policy on intangible assets is shown in 
note 4f to the financial statements and related disclosures are 
included in note 12.

Key observations
Based on our audit work, we did not note any material 
misstatement in the recognition or amortisation of capitalised 
development costs in accordance with IFRS 38.

Risk– Going concern (Group and company)

Our audit work included, but was not restricted to:

The financial statements are prepared on a going concern 
basis. The current major macro-economic uncertainty in the 
form of covid-19 affect the operations of the entities and their 
working capital.

There is a risk that the use of going concern in preparing 
financial statements may not be appropriate which has been 
heightened given the current environment and therefore has 
been elevated to a significant risk, which was one of the most 
significant assessed risks of material misstatement.

• 

• 

• 

• 

 Assessing management’s ability to accurately forecast and 
challenging management’s key assumptions and sensitivities 
applied.

 Evaluating the availability of finance covering a minimum of 
12 months from the signing of the financial statements. 

 Assessing the completeness and accuracy of going concern 
disclosures in the financial statements

 Ensuring that management’s assessment of the going concern 
basis has been consistently and appropriately applied.

The group’s accounting policy on going concern is shown in note 
4c to the financial statements.

Key observations
Based on our audit work we did not note any material 
uncertainties in relation to management’s assumption that the 
group and the company will operate as a going concern for a 
period of at least 12 months from the date of approval of the 
financial statements. 

Other than going concern, there are no key audit matters in relation to the parent entity.

48 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT CONTINUED

Our application of materiality
We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the economic 
decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality in determining the nature, 
timing and extent of our audit work and in evaluating the results of that work.

Materiality was determined as follows:

Materiality measure
Financial statements as a 
whole

Performance materiality 
used to drive the extent 
of our testing
Specific materiality

Communication of 
misstatements to the audit 
committee

Group
£87,000 which is 2% of Revenue. This benchmark 
was considered particularly important due to 
the significant level of user focus on this figure 
in assessing the Group’s future prospects and in 
assessing the controllable aspects of the Group’s 
performance during the year.
75% of financial statement materiality.

Parent
The level of materiality was determined by the 
application of a specific measurement percentage 
equivalent to 2% of total assets , restricted to 95% 
of the group materiality level; the appropriate 
amount of materiality was thus determined to be 
£82,000.
75% of financial statement materiality.

We determined a lower level of specific 
materiality for certain areas such as, directors’ 
remuneration and related party transactions. 
£4,150 and misstatements below that threshold 
that, in our view, warrant reporting on qualitative 
grounds.

We determined a lower level of specific materiality 
for certain areas such as, directors’ remuneration 
and related party transactions.
£4,150 and misstatements below that threshold 
that, in our view, warrant reporting on qualitative 
grounds.

PCI-Pal PLC | 49 
Annual Financial Report 2020

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT CONTINUED

The graph below illustrates how performance materiality interacts with our overall materiality and the tolerance for potential 
uncorrected misstatements.

Overall materiality – Group

Overall materiality – Parent

25%

25%

75%

75%

Tolerance for potential uncorrected mis-statements

Performance materiality 

An overview of the scope of our audit
Our audit approach was a risk-based approach founded 
on a thorough understanding of the group’s business, its 
environment and risk profile and in particular included:

• 

• 

• 

 PCI-PAL Plc has centralised processes over the key areas 
of our audit focus. Group management are responsible 
for all judgemental processes and significant risk areas. All 
accounting is centralised, and we have tailored our audit 
response accordingly with all audit work being undertaken 
by the group audit team. In assessing the risk of material 
misstatement to the Group financial statements we 
considered the transactions undertaken by each entity and 
therefore the required focus of our work; and  

 We performed a full scope audit of the financial statements 
of the parent company PCI-PAL PLC and of its’ subsidiary 
PCI-PAL (U.K.) Limited based on their materiality to the 
Group. The audit work performed focused on the risk areas 
for these components and the scope of our audit work was 
unchanged from the prior year, other than consideration 
of a greater risk over going concern as a result of the 
emergence of Covid-19; and 

 We performed targeted procedures on the US subsidiary, 
PCI-PAL (US) Inc. based in North Carolina, United States. 
This was based on the entity’s size and materiality to the 
Group with targeted procedures conducted in respect of 
management override of controls, Intangible assets, Trade 
receivables, revenue testing and deferred income; and

50 | PCI-Pal PLC 
Annual Financial Report 2020

• 

 Full scope and targeted procedures were performed over 
100% of revenue and total assets within the group. We 
performed the audit during our visit in August 2020. 

Other information
The directors are responsible for the other information. The 
other information comprises the information included in 
the annual report, other than the financial statements and 
our auditor’s report thereon. Our opinion on the financial 
statements does not cover the other information and, except to 
the extent otherwise explicitly stated in our report, we do not 
express any form of assurance conclusion thereon. 

In connection with our audit of the financial statements, our 
responsibility is to read the other information and, in doing 
so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge 
obtained in the audit or otherwise appears to be materially 
misstated. If we identify such material inconsistencies or 
apparent material misstatements, we are required to determine 
whether there is a material misstatement in the financial 
statements or a material misstatement of the other information. 
If, based on the work we have performed, we conclude that 
there is a material misstatement of this other information, we 
are required to report that fact. 

We have nothing to report in this regard.

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT CONTINUED

Our opinion on other matters prescribed by the Companies 
Act 2006 is unmodified
In our opinion, based on the work undertaken in the course of 
the audit:

• 

 the information given in the strategic report and the 
directors’ report for the financial year for which the financial 
statements are prepared is consistent with the financial 
statements; and

• 

 the strategic report and the directors’ report have been 
prepared in accordance with applicable legal requirements.

Matters on which we are required to report under the 
Companies Act 2006
In the light of the knowledge and understanding of the group 
and the parent company and its environment obtained in 
the course of the audit, we have not identified material 
misstatements in the strategic report or the directors’ report.

Matters on which we are required to report by exception
We have nothing to report in respect of the following matters in 
relation to which the Companies Act 2006 requires us to report 
to you if, in our opinion:

• 

• 

• 

• 

 adequate accounting records have not been kept by the 
parent company, or returns adequate for our audit have not 
been received from branches not visited by us; or

 the parent company financial statements are not in 
agreement with the accounting records and returns; or

 certain disclosures of directors’ remuneration specified by 
law are not made; or

 we have not received all the information and explanations 
we require for our audit. 

Responsibilities of directors for the financial statements
As explained more fully in the directors’ responsibilities 
statement, the directors are responsible for the preparation of 
the financial statements and for being satisfied that they give a 
true and fair view, and for such internal control as the directors 
determine is necessary to enable the preparation of financial 
statements that are free from material misstatement, whether 
due to fraud or error.

In preparing the financial statements, the directors are 
responsible for assessing the group’s and the parent 
company’s ability to continue as a going concern, disclosing, 
as applicable, matters related to going concern and using the 
going concern basis of accounting unless the directors either 
intend to liquidate the group or the parent company or to cease 
operations, or have no realistic alternative but to do so.

Auditor’s responsibilities for the audit of the financial 
statements
Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to 
issue an auditor’s report that includes our opinion. Reasonable 
assurance is a high level of assurance, but is not a guarantee 
that an audit conducted in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. Misstatements 
can arise from fraud or error and are considered material 
if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on 
the basis of these financial statements.

A further description of our responsibilities for the audit of 
the financial statements is located on the Financial Reporting 
Council’s website at: www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.

Use of our report
This report is made solely to the company’s members, as a body, 
in accordance with Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken so that we might 
state to the company’s members those matters we are required 
to state to them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not accept or 
assume responsibility to anyone other than the company and 
the company’s members as a body, for our audit work, for this 
report, or for the opinions we have formed.

Christopher Frostwick | Senior Statutory Auditor
for and on behalf of Grant Thornton UK LLP 
Statutory Auditor, Chartered Accountants 
Chelmsford 
11 September 2020

PCI-Pal PLC | 51 
Annual Financial Report 2020

FINANCIAL STATEMENTSCONSOLIDATED STATEMENT  
OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 30 JUNE 2020

Revenue
Cost of sales
Gross profit
Administrative expenses
Loss from Operating Activities

 Adjusted Operating Loss
 Exceptional costs
 Expenses relating to Share Options
 Loss from Operating Activities
Finance income
Finance expenditure
Loss before taxation 
Taxation
Loss for the year
Other comprehensive expense: Items that will be reclassified subsequently to 
profit or loss
Foreign exchange translation differences
Total other comprehensive expense
Total comprehensive loss attributable to equity holders for the period

Note

6
7
5
11

2020
£000s
4,396
(1,353)
3,043
(7,254)
(4,211)

(4,103)
-
(108)
(4,211)
1
(140)
(4,350)
221
(4,129)

(49)
(49)
(4,178)

2019
£000s
2,817
(1,119)
1,698
(6,373)
(4,675)

(4,232)
(361)
(82)
(4,675)
181
(8)
(4,502)
136
(4,366)

(107)
(107)
(4,473)

Basic and diluted earnings per share

10

(8.84) p

(10.30) p

The accompanying accounting policies and notes form an integral part of these financial statements.

52 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSFINANCIAL STATEMENTS

CONSOLIDATED STATEMENT 
OF FINANCIAL POSITION
AS AT 30 JUNE 2020

ASSETS
Non-current assets
Plant and equipment
Intangible assets
Trade and other receivables
Deferred taxation
Non-current assets
Current assets
Trade and other receivables
Cash and cash equivalents
Current assets
Total assets
LIABILITIES
Current liabilities
Trade and other payables
Current portion of long-term borrowings
Current liabilities
Non-current liabilities
Other payables
Long term borrowings
Non-current liabilities
Total liabilities
Net assets

EQUITY
Share capital
Share premium
Other reserves
Currency reserves
Profit and loss account
Total equity

Note

13
12
14
17

14

15
15

16
16

19

2020
£000s

103
2,139
368
–
2,610

2,343
4,301
6,644
9,254

(5,194)
(545)
(5,739)

(875)
(728)
(1,603)
(7,342)
1,912

594
9,018
289
(187)
(7,802)
1,912

2019
£000s

71
1,300
207
–
1,578

1,792
1,492
3,284
4,862

(2,781)
–
(2,781)

(666)
–
(666)
(3,447)
1,415

427
4,618
181
(138)
(3,673)
1,415

The accompanying accounting policies and notes form an integral part of these financial statements.

The Board of Directors approved and authorised the issue of the financial statements on 11 September 2020.

J Barham 

T W Good 

Director

Director

PCI-Pal PLC | 53 
Annual Financial Report 2020

CONSOLIDATED STATEMENT 
OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 30 JUNE 2020

Balance as at 1 July 2018
Share Option amortisation charge
Transactions with owners
Foreign exchange translation differences
Loss for the year
Total comprehensive loss
Balance at 30 June 2019
Share Option amortisation charge
New shares issued net of costs
Transactions with owners
Foreign exchange translation differences
Loss for the year
Total comprehensive loss
Balance at 30 June 2020

Share
capital
£000s
427
–
–
–
–
–
427
–
167
167
–
–
–
594

Share 
premium
£000s
4,618
–
–
–
–
–
4,618
–
4,400
4,400
–
–
–
9,018

Other 
reserves
£000s
99
82
82
–
–
–
181
108
–
108
–
–
–
289

Profit and
loss account
£000s
694
–
–
–
(4,367)
(4,367)
(3,673)
–
–
–
–
(4,129)
(4,129)
(7,802)

Currency
 Reserves
£000s
(31)
–
–
(107)
–
(107)
(138)
–
–
–
(49)
–
(49)
(187)

Total
 Equity
£000s
5,807
82
82
(107)
(4,367)
(4,474)
1,415
108
4,567
4,675
(49)
(4,129)
(4,178)
1,912

The accompanying accounting policies and notes form an integral part of these financial statements.

54 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSFINANCIAL STATEMENTS

CONSOLIDATED STATEMENT
OF CASH FLOWS
FOR THE YEAR ENDED 30 JUNE 2020

Cash flows from operating activities
Loss after taxation
Adjustments for:
Depreciation of equipment and fixtures
Amortisation of intangible assets 
Amortisation of capitalised development
Interest income
Interest expense
Exchange differences
Income taxes
Share based payments
Increase in trade and other receivables
Increase in trade and other payables
Cash used in operating activities
Dividend paid
Income taxes received
Interest paid
Net cash used in operating activities
Cash flows from investing activities
Purchase of equipment and fixtures
Purchase of intangible assets
Proceeds from sale of assets
Development expenditure capitalised
Repayment of loan note receivable
Interest received
Net cash (used) in /generated from investing activities
Cash flows from financing activities
Issue of shares – net of cost of issue
Drawdown on loan facility
Repayment of loan facility
Principal element of lease payments
Net cash generated from financing activities
Net increase/(decrease) in cash
Cash and cash equivalents at beginning of year
Net increase/(decrease) in cash
Cash and cash equivalents at end of year

2020
£000s

(4,129)

82
29
433
(1)
126
(49)
(221)
108
(713)
2,575
(1,760)
–
221
(126)
(1,665)

(33)
(296)
–
(1,004)
–
1
(1,332)

4,568
1,500
(227)
(35)
5,806
2,809
1,492
2,809
4,301

2019
£000s

(4,366)

53
8
183
(181)
–
(107)
(136)
82
(1,154)
1,605
(4,013)
–
136
–
(3,877)

(27)
(83)
–
(564)
2,114
181
1,621

–
–
–
–
–
(2,256)
3,748
(2,256)
1,492

PCI-Pal PLC | 55 
Annual Financial Report 2020

FINANCIAL STATEMENTSFINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL  
STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2020

1.  AUTHORISATION OF FINANCIAL 

STATEMENTS

Effective for the year ending 30 June 2022

• 

IFRS 17 Insurance contracts

The Group’s consolidated financial statements (the “financial 
statements”) of PCI-PAL PLC (the “Company”) and its subsidiaries 
(together the “Group”) for the year ended 30 June 2020 were 
authorised for issue by the Board of Directors on 11 September 
2020 and the Chief Executive, James Barham, and the Chief 
Financial Officer, William Good, signed the balance sheet.

2.  NATURE OF OPERATIONS AND 

GENERAL INFORMATION

PCI-PAL PLC is the Group’s ultimate parent company. It is a public 
limited company incorporated and domiciled in the United 
Kingdom. PCI-PAL PLC’s shares are quoted and publicly traded on 
the AIM division of the London Stock Exchange. The address of 
PCI- PAL PLC’s registered office is also its principal place of business.

The Company operates principally as a holding company. The main 
subsidiaries are engaged in the provision of telephony services and 
PCI Solutions.

3.  STATEMENT OF COMPLIANCE WITH 

IFRS

These consolidated financial statements have been prepared in 
accordance with International Financial Reporting Standards as 
adopted by the European Union.

The principal accounting policies adopted by the Group are set out 
in note 4. The accounting policies have been applied consistently 
throughout the Group for the purposes of preparation of these 
financial statements.

Standards and interpretations in issue, not yet effective
The Consolidated Financial Statements of the Group have been 
prepared in accordance with International Financial Reporting 
Standards (“IFRS”) as adopted by the EU (“endorsed IFRS”). 

These Financial Statements have been prepared in accordance with 
those IFRS standards and IFRIC interpretations issued and effective 
or issued and early adopted as at 30 June 2020 as endorsed by 
the EU.

The following adopted IFRSs have been issued but have not been 
applied by the Group in these Financial Statements. Their adoption 
is either not relevant to the Group or are not expected to have 
a material effect on the Financial Statements unless otherwise 
indicated:

Effective for the year ending 30 June 2020

• 

IFRIC 23 Uncertainty over Income Tax Treatments

•  Amendments to IAS 19 Employee benefits

•  Amendments to IFRS 9 Financial instruments

• 

 Amendments to IAS 28 Investments in Associates and Joint 
Ventures 

56 | PCI-Pal PLC 
Annual Financial Report 2020

4. PRINCIPAL ACCOUNTING POLICIES

a) Basis of preparation 
The financial statements have been prepared on a going concern 
basis in accordance with the accounting policies set out below. 
These are based on the International Financial Reporting Standards 
(“IFRS”) issued in accordance with the Companies Act 2006 
applicable to those companies reporting under IFRS as adopted by 
the European Union (“EU”).

The financial statements are presented in pounds sterling (£), which 
is also the functional currency of the parent company, and under 
the historical cost convention.

b) Basis of consolidation
The Group financial statements consolidate those of the Company 
and its subsidiary undertakings (see note 18) drawn up to 30 June 
2020. A subsidiary is a company controlled directly by the Group 
and all of the subsidiaries are 100% owned by the Group. Control 
is achieved when the Group is exposed, or has rights, to variable 
returns from its involvement with the investee and has the ability to 
affect those returns through its power over the investee.

All intra-Group transactions, balances, income and expenses are 
eliminated on consolidation.

Unrealised gains on transactions between the Group and its 
subsidiaries are eliminated. Unrealised losses are also eliminated 
unless the transaction provides evidence of an impairment of the 
asset transferred. Amounts reported in the financial statements 
of subsidiaries have been adjusted where necessary to ensure 
consistency with the accounting policies adopted by the Group.

The Group has utilised the exemption (within IFRS 1) not to apply 
IFRS to pre-transition business combinations. All other subsidiaries 
are accounted for using the acquisition method.

c) Going concern
The financial statements have been prepared on a going concern 
basis, which the directors believe to be appropriate for the following 
reasons:

The Group meets its day-to-day working capital requirements 
through its cash balances and trading receipts. Cash balances for 
the group were £4.30 million at the 30 June 2020.  The Group also 
has undrawn banking facilities of £1.25 million. 

The directors have considered financial forecasts for the coming 
year through to the end of September 2021.  As part of these 
considerations, the directors reviewed information provided by the 
management team such as the new contract sales forecast, the 
Group current sales pipeline and the likely demand for our services 
and any likely impact from the COVID 19 pandemic.  The Board 
also reviewed other risks within the business that could impact the 
group’s performance, such as insufficient numbers of employees 
to ensure the company can deliver on its contractual obligations or 
growth opportunities, as it continues to grow.   

FINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

The directors reviewed a range of reasonably possible sensitivities 
in relation to the future business performance, as detailed in 
the forecasts, and the resulting demands on the cash and debt 
resources detailed above.    

The Board also looked at some more severe possibilities, where 
new sales are much lower than presented in the forecast models 
following a prolonged down due to the COVID 19 pandemic.   The 
executive team detailed what actions and mitigations the business 
could take in these circumstances to ensure the business could 
continue to trade into the foreseeable future.  

Based on these reviews, the directors have concluded that the 
group will be able to meet its’ obligations as they fall due for the 
foreseeable future (and in any event for no less than 12 months 
from the date of approval of these financial statements) and 
accordingly have elected to prepare the financial statements on a 
going concern basis.

The Directors recognise that during the forthcoming year the 
Group is expected to remain loss making on a month-to-month 
basis, albeit with an improving trend. The directors will review, on 
a regular basis, the actual results achieved against the planned 
forecasts. Some of the planned expenditure assumptions in the 
current forecast remain discretionary and as a result the directors 
can delay such expenditure to further ensure the Group is able to 
meet its day-to- day financial working capital needs.

d) Revenue
Revenue represents the fair value of the sale of goods and services 
and after eliminating sales within the Group and excluding value 
added tax or overseas sales taxes. The following summarises the 
method of recognising revenue for the solutions and products 
delivered by the Group.

(i) PCI compliance solutions and hosted telephony services
Following the implementation of IFRS 15: Revenue from Contracts 
with Customers with effect from 1 July 2018 the revenue 
recognition is more complex and involves calculation schedules and 
can be judgemental. Revenue relating to monthly licence fees or 
usage generated in the period will be recognised in the month they 
relate to once the economic benefit of the contract has passed to 
the customer.   The economic benefit is normally deemed to have 
passed when the contract either goes live or where the customer 
takes over the solution for user acceptance testing.  

Revenue for set-up and cloud provision fees will be deferred and 
will be recognised evenly over the estimated term of the contract, 
having accounted for the automatic auto-renewal of our contracts, 
up to a maximum of four years, starting the month following from 
the date of signature of the underlying contract.  The payment 
profile for such contracts typically include payment for set-up fees 
at the point of signature of the contract, but for revenue recognition 
purposes, this is deemed to be an integral part of the wider contract 
rather than a separate performance obligation.

Revenue for all other professional services and installation fees will 
be deferred and will be recognised evenly over the estimated term 
of the contract, having accounted for the automatic auto-renewal of 
our contracts, up to a maximum of four years, starting in the month 
following the hand over to the client for user acceptance testing.

(ii) Third party equipment sales
Where the contract involves the sale of third-party equipment that 
could be acquired and supplied by other parties to the client the 
revenues and costs relating to this will continue to be released in 
full to the Statement of Comprehensive Income at the time the 
installation is complete.

e) Deferred Costs
Under IFRS 15 costs directly attributable to the delivery and 
implementation of the revenue contracts, such as commissions 
and third party costs, will be deferred and will be recognised in 
the statement of comprehensive income over the length of the 
contract.

Costs directly attributable to the delivery of the PCI Compliance 
solutions and hosted telephony services will be capitalised as 
‘costs to fulfil a contract’ and released over the estimated term of 
the contract, having accounted for the automatic auto-renewal of 
our contracts, up to a maximum of four years, starting the month 
following from the date of signature of the underlying contract. 

Costs relating to commission costs paid to employees for winning 
the contract will be capitalised as ‘direct costs to fulfil a contract’ 
at the date the commissions payments become due and will be 
released in monthly increments over the estimated economic length 
of the contract starting the month following the date the cost is 
capitalised.

f) Intangible assets

Research and development
Expenditure on research (or the research phase of an internal 
project) is recognised as an expense in the period in which it is 
incurred.

Development costs incurred are capitalised when all the following 
conditions are satisfied:

• 

• 

• 

• 

• 

• 

 completion of the intangible asset is technically feasible so that 
it will be available for use or sale

 the Group intends to complete the intangible asset

 the Group is able to use or sell the intangible asset

 the intangible asset will generate probable future economic 
benefits. Among other things, this requires that there is a 
market for the output from the intangible asset itself, or, if it is 
to be used internally, the asset will be used in generating such 
benefits

 there are adequate technical, financial and other resources to 
complete the development and to use or sell the intangible 
asset

 the expenditure attributable to the intangible asset during the 
development can be measured reliably

The cost of an internally generated intangible asset comprises all 
directly attributable costs necessary to create, produce and prepare 
the asset to be capable of operating in the manner intended by 
management. Directly attributable costs include development 
engineer’s salary and on-costs incurred on software development. 
The cost of internally generated software developments are 
recognised as intangible assets and are subsequently measured 

PCI-Pal PLC | 57 
Annual Financial Report 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

in the same way as externally acquired software. However, until 
completion of the development project, the assets are subject to 
impairment testing only.

The Directors have reviewed the development costs relating to the 
new AWS platform and are satisfied that the costs identified meet 
the tests identified by IAS 38 detailed above. Specifically, the initial 
platform was launched in October 2017 and has been successfully 
sold in Europe, North America and Australia, with further sales 
expected, as detailed in the Chief Executives’ statement.   The 
directors expect that the AWS platform will continue to be 
developed, as more functionality is added, and as a result the it is 
expecting to continue to capitalise the development costs (which 
are primarily labour costs) into the future.

Amortisation commences upon completion of the asset and 
is shown within administrative expenses in the statement of 
comprehensive income. Amortisation is calculated to write down 
the cost less estimated residual value of all intangible assets by 
equal annual instalments over their expected useful lives. The rates 
generally applicable are:

•  Development costs 

20% to 33%

Software licences
The cost of perpetual software licences acquired are stated at cost, 
net of amortisation and any provision for impairment.

• 

Software licences  

20% to 30%

g) Land, building, plant and equipment 
Land, buildings, plant and equipment are stated at cost, net of 
depreciation and any provision for impairment. 

Disposal of assets
The gain or loss arising on disposal of an asset is determined as the 
difference between the disposal proceeds and the carrying amount 
of the asset and is recognised in the statement of comprehensive 
income.

Depreciation
Depreciation is calculated to write down the cost less estimated 
residual value of all plant and equipment assets by equal annual 
instalments over their expected useful lives. The rates generally 
applicable are:

• 

Lanzt 

20% to 50%

•  Computer equipment 

33%

Material residual value estimates are updated as required, but at 
least annually.

h) Leases
From 1 July 2019, each lease is recognised as a right-of-use asset 
with a corresponding liability at the date at which the lease asset 
is available for use by the Group. Interest expense is charged to 
the consolidated income statement over the lease period so as to 
produce a constant periodic rate of interest on the remaining balance 
of the liability. The right-of-use asset is depreciated over the shorter 
of the asset’s useful life and the lease term on a straight-line basis.

Assets and liabilities arising from a lease are initially measured on 
a present value basis. The lease payments are discounted using the 

58 | PCI-Pal PLC 
Annual Financial Report 2020

interest rate implicit in the lease. If that rate cannot be determined, 
the lessee’s incremental borrowing rate is used, being the rate that 
the lessee would have to pay to borrow the funds necessary to 
obtain an asset of similar value in a similar economic environment 
with similar terms and conditions.

Right-of-use assets are measured at cost comprising the amount of 
the initial measurement of the lease liability, any lease payments 
made at or before the commencement date less any lease 
incentives received, any initial direct costs and restoration costs.  
Where leases include an element of variable lease payment or the 
option to extend the lease at the end of the initial term, each lease 
is reviewed, and a decision is made on the likely term of the lease.

Payments associated with short-term leases and leases of low value 
assets are recognised on a straight-line basis as an expense in the 
consolidated income statement.

i)  Impairment testing of other intangible assets, plant and 

equipment

For the purposes of assessing impairment, assets are grouped at 
the lowest levels for which there are separately identifiable cash 
flows (“cash-generating units”). As a result, some assets are tested 
individually for impairment and some are tested at cash-generating 
unit level.

Intangible assets not yet available for use are tested for impairment 
at least annually. All other individual assets or cash-generating 
units are tested for impairment whenever events or changes 
in circumstances indicate that the carrying amount may not be 
recoverable.

An impairment loss is recognised for the amount by which the 
asset’s or cash-generating unit’s carrying amount exceeds its 
recoverable amount. The recoverable amount is the higher of fair 
value, reflecting market conditions less cost to sell, and value in 
use based on an internal discounted cash flow evaluation. Any 
impairment loss is first applied to write down goodwill to nil and 
then is charged pro rata to the other assets in the cash-generating 
unit. With the exception of goodwill, all assets are subsequently 
reassessed for indications that an impairment loss previously 
recognised no longer exists.

j)  Equity-based and share-based payment 

transactions

The Company’s share option schemes allow employees to acquire 
shares in PCI-PAL PLC to be settled in equity. The fair value of 
options granted is recognised as an employee expense with a 
corresponding increase in equity in the Company accounts. The 
fair value is measured at grant date and spread over the period 
during which the employees will be entitled to the options. The fair 
value of the options granted is measured using either the Black-
Scholes option valuation model or the Monte Carlo option pricing 
model, whichever is appropriate for the type of options issued. 
The valuations consider the terms and conditions upon which the 
options were granted. The amount recognised as an expense is 
adjusted to reflect the actual number of share options that are 
expected to vest.

k) Taxation
Current tax is the tax payable based on the loss for the year, 
accounted for at the rates enacted at 30 June 2020.

FINANCIAL STATEMENTSFINANCIAL STATEMENTS

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

Deferred income taxes are calculated using the liability method on 
temporary differences. Deferred tax is generally provided on the 
difference between the carrying amounts of assets and liabilities 
and their tax bases. However, deferred tax is not provided on the 
initial recognition of goodwill, nor the initial recognition of an asset 
or liability, unless the related transaction is a business combination 
or affects tax or accounting profit. In addition, tax losses available to 
be carried forward as well as other income tax credits to the Group 
are assessed for recognition as deferred tax assets.

Deferred tax liabilities are provided in full, accounted for at the rates 
enacted at 30 June 2020, with no discounting. Deferred tax assets 
are recognised to the extent that it is probable that the underlying 
deductible temporary differences will be able to be offset against 
future taxable income. Current and deferred tax assets and 
liabilities are calculated at tax rates that are expected to apply to 
their respective period of realisation, provided they are enacted or 
substantively enacted at the year end.

Changes in deferred tax assets or liabilities are recognised as a 
component of tax expense in the statement of comprehensive 
income, except where they relate to items that are charged or 
credited to other comprehensive income or directly to equity in 
which case the related tax charge is also charged or credited directly 
to other comprehensive income or equity.

l) Dividends
Dividend distributions payable to equity shareholders are included 
in “other short term financial liabilities” when the dividends 
are approved in general meeting prior to the year end. Interim 
dividends are recognised when paid.

m) Financial assets and liabilities
The Group’s financial assets comprise cash and trade and other 
receivables, which under IAS 39 are classed as “loans and 
receivables”. Financial assets are recognised on inception at fair 
value plus transaction costs. Loans and receivables are non-
derivative financial assets with fixed or determinable payments 
that are not quoted in an active market. Loans and receivables are 
measured subsequent to initial recognition at amortised cost using 
the effective interest method, less provision for impairment. Any 
change in their value through impairment or reversal of impairment 
is recognised in the year.

Trade receivables are reviewed at inception under an expected 
credit loss model, and then subsequently for further indicators 
of impairment, and a provision, if required, is determined as the 
difference between the assets’ carrying amount and the present 
value of estimated future cash flows.

The Group has a number of financial liabilities including trade and 
other payables and bank borrowings. These are classed as “financial 
liabilities measured at amortised cost” in IAS 39. These financial 
liabilities are carried on inception at fair value net of transaction 
costs and are thereafter carried at amortised cost under the 
effective interest method.

n) Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and demand 
deposits, together with other short-term highly liquid investments 
with maturities of three months or less from inception that are 
readily convertible into known amounts of cash and which are 
subject to an insignificant risk of changes in value.

o) Equity
Equity comprises the following:

• 

• 

• 

• 

• 

 “Share capital” represents the nominal value of equity shares. 
The shares have attached to them voting, dividend and capital 
distribution (including on winding up) rights; they do not confer 
any rights of redemption.

 “Share premium” represents the difference between the 
nominal and issued share price after accounting for the costs of 
issuing the shares

 “Other reserves” represents the net amortisation charge for the 
Company’s share options scheme

 “Profit and loss account” represent retained profits or losses 
generated by the Group

 “currency reserves” represents exchange differences arising 
from the translation of assets and liabilities of foreign 
operations

p)  Contribution to defined contribution pension 

schemes

The pension costs charged against profits represent the amount 
of the contributions payable to the schemes in respect of the 
accounting period.

q) Foreign currencies
Transactions in foreign currencies are translated into Sterling at the 
exchange rate ruling at the date of the transaction. Monetary assets 
and liabilities in foreign currencies are translated into Sterling at the 
rates of exchange ruling at the year end.

Any exchange differences arising on the settlement of monetary 
items or on translating monetary items at rates different from 
those at which they were initially recorded are recognised in the 
statement of comprehensive income in the period in which they 
arise.

The assets and liabilities of foreign operations, including goodwill 
and fair value adjustments arising on consolidation, are translated 
to the Group’s presentational currency, Sterling, at foreign exchange 
rates ruling at the balance sheet date. The revenues and expenses 
of foreign operations are translated at the exchange rate applicable 
at the date of the transactions. Exchange differences arising from 
this translation of foreign operations are reported as an item 
of other comprehensive income.  Exchange differences arising 
in respect of the retranslation of the opening net investment in 
overseas subsidiaries are accumulated in the currency reserve. 

PCI-Pal PLC | 59 
Annual Financial Report 2020

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

r) Significant judgements and estimates

Capitalised development expenditure
The Group makes estimates concerning the future in assessing the 
carrying amounts of capitalised development costs. To substantiate 
the carrying amount the directors have applied the criteria of IAS 38 
and considered the future economic benefit likely as a result of the 
investment.

Careful judgement by the directors is applied when deciding 
whether the recognition requirements for development costs have 
been met.  Judgement factors include: the current sales of the 
new AWS platform; future demand; and the resource necessary to 
finalise the development over the next few years. This is necessary 
as the economic success of any product development is uncertain 
and may be subject to future technical problems at the time of 
recognition. Judgements are based on the information available at 
each balance sheet date. In addition, all internal activities related 
to the research and development of new software products are 
continuously monitored by the directors. 

Contract revenue and direct costs
The Group has adopted IFRS 15.  A key related judgement is 
whether fees relating to the establishment of a contract constitute 
a separate performance obligation (see Note 4d above). Having 
determined that such fees are not a separate performance 
obligation, a key estimate is the period over which such fees are 
recognised as revenue. The directors have judged that such revenue 
will be deferred into deferred revenue and held in the Statement 
of Financial Position and will be released to the Statement of 
Comprehensive Income over the estimated term of the contract.

That term is estimated as:

– 

– 

 for contracts with defined termination dates, revenue will be 
recognised over the period to the termination date

 for rolling contracts with renewal clauses, revenue will be 
recognised over the maximum of 4 years, representing the 
directors’ current best estimate of a minimum contract term.  

5. LOSS BEFORE TAXATION

The loss on ordinary activities is stated after:

Disclosure of the audit and non-audit fees
Fees payable to the Group’s auditors for: The audit of Company’s accounts
The audit of the Company’s subsidiaries pursuant to legislation
Fees payable to the Group’s auditors for other services
Audit related assurance services
Tax – compliance services
Tax – advisory services
Depreciation and amortisation – charged in administrative expenses
 Right of use assets, equipment and fixtures 
 Intangible assets
Rents payable
Principal element of lease payments
Amortisation of share-based payments
Foreign exchange gain

60 | PCI-Pal PLC 
Annual Financial Report 2020

Associated direct costs such as commission costs directly linked to 
individual contracts will be assessed and will also be deferred over 
the same period.   

Deferred tax
The calculation of the deferred tax asset involved the estimation of 
future taxable profits. In the year ended 30 June 2019, the directors 
assessed the carrying value of the deferred tax asset and decided 
not to recognise the asset, as the utilisation of the assets was 
unlikely in the near future. The directors have reached the same 
conclusion for this accounting period and so no asset has been 
recognised.

Leases & adoption of IFRS 16
The Group has adopted IFRS 16: Leases using the modified 
retrospective approach from 1 July 2019 and has not restated the 
comparatives for the reporting period to 30 June 2019 as allowed 
under the transitional provisions in the standard.

The only operating lease within the Group relates to its properties 
in Ipswich.   These leases do not have an implied interest rate and 
so the management have used a rate of 12% as the discount rate 
to calculate the lease liabilities for each of the leases. This rate was 
obtained using the underlying rate of interest applied to our bank 
loan facilities.

Impairment of investments in subsidiaries (Company only)
The Company has intercompany receivables of £13.66 million. The 
management have reviewed these intercompany loans and have 
concluded that, given the strong growth and future prospects of the 
relevant subsidiaries, there is no impairment required.  

Share based payments
The fair value of share-based payments is estimated using the 
methods detailed in note 19 and using certain assumptions.  The 
key assumptions around volatility, expected life and the risk free 
rate of return are based on historic volatility over previous periods, 
the managements judgement of the average expected period to 
exercise, and the yield on the UK 5-year gilt at the date of issuance.

2020
£000s

2019
£000s

27
15

–
6
9

82
462
64
35
108
15

20
12

–
6
12

53
191
148
–
82
89

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

6. FINANCE INCOME

Unwind of loan note receivable discount
Bank interest receivable

7. FINANCE EXPENDITURE

Interest on bank borrowings
Other

2020
£000s
–
1
1

2020
£000s
126
14
140

2019
£000s
181
–
181

2019
£000s
–
8
8

8. DIRECTORS AND EMPLOYEES

Staff costs of the Group, including the directors who are considered to be part of the key management personnel, paid during the year were 
as follows. 

Wages and salaries
Social security costs
Other pension costs

Average number of employees during the year

Remuneration in respect of directors was as follows:

Emoluments
Bonus
Pension contributions to money purchase pension schemes
Employer’s National insurance and US Federal Taxes

2020
£000s
4,712
474
82
5,268

2020
Heads
54

2020
£000s
523
103
27
84
737

2019
£000s
3,648
425
74
4,147

2019
Heads
45

2019
£000s
543
24
29
65
661

During the year 4 (2019: 4) directors participated in money purchase pension schemes.

The Board consider the board of directors to be the key management for the Group.  The amounts set out above include remuneration in 
respect of the highest paid director as follows:

Emoluments
Bonus/commission
Pension contributions to money purchase pension schemes

2020
£000s
140
49
13

2019
£000s
157
24
14

A detailed breakdown of the Directors’ Emoluments, in line with the AIM rules, appears in the Directors’ Report.

PCI-Pal PLC | 61 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

9. SEGMENTAL INFORMATION

PCI-PAL PLC operates one business sector: the service of providing data secure payment card authorisations for call centre operations and this 
is delivered on a regional basis.   The Group manages its operations by reference to geographic segments, which are reported on below:

Segment results, assets and liabilities include items directly attributable to a segment as well as those that can be allocated on a reasonable 
basis. Unallocated assets comprise items such as cash and cash equivalents, taxation and borrowings. All liabilities, other than the bank loan, 
are unallocated. Segment capital expenditure is the total cost incurred during the year to acquire segment assets that are expected to be 
used for more than one period.

2020
Revenue
Cost of Sales
Gross Profit

Administration Expenses
Loss from Operating Activities
Finance income
Finance costs
Loss before tax
Segment assets
Segment liabilities
Other segment items:
Capital Expenditure

– Equipment, Fixtures & Licences
Capital Expenditure

– Capitalised Development 
Depreciation

– Equipment, Fixtures & Licences
Depreciation

– Capitalised Development 

2019
Revenue
Cost of Sales
Gross Profit

Administration Expenses
Loss from Operating Activities
Finance income
Finance costs
Loss before tax
Segment assets
Segment liabilities
Other segment items:
Capital Expenditure

– Equipment, Fixtures & Licences
Capital Expenditure

– Capitalised Development 
Depreciation

– Equipment, Fixtures & Licences
Depreciation

– Capitalised Development 

62 | PCI-Pal PLC 
Annual Financial Report 2020

PCI Pal
EMEA
£000s
3,894
(1,303)
2,591
67%
(3,921)
(1,330)
–
(16)
(1,346)
3,860
(3,848)

329

826

111

417

PCI Pal
EMEA
£000s
2,721
(1,119)
1,602
59%
(2,754)
(1,152)
–
(3)
(1,155)
3,142
(2,779)

27

647

53

191

PCI Pal
North America
£000s
502
(50)
452
90%
(2,533)
(2,081)
–
(8)
(2,089)
4,313
(2,127)

–

178

–

16

PCI Pal
North America
£000s
96
–
96
100%
(2,680)
(2,584)
–
(5)
(2,589)
537
(566)

–

–

–

–

Central
£000s
–
–
–

(800)
(800)
1
(116)
(915)
1,081
(1,367)

–

–

–

–

Central
£000s
–
–
–

(939)
(939)
181
–
(758)
1,183
(115)

–

–

–

–

Total
£000s
4,396
(1,353)
3,043
69%
(7,254)
(4,211)
1
(140)
(4,350)
9,254
(7,342)

329

1,004

111

433

Total
£000s
2,817
(1,119)
1,698
60%
(6,373)
(4,675)
181
(8)
(4,502)
4,862
(3,447)

27

647

53

191

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

Revenue can be split by location of customers as follows:

PCI – PAL division
United Kingdom and European Union
North America
Asia Pacific
Middle East
Continuing Operations

2020
£000s

3,764
433
69
130
4,396

2019
£000s

2,610
90
6
111
2,817

All non-current assets are located in the United Kingdom and the largest customer accounted for 18% of the revenue of the Group

10. EARNINGS PER SHARE
The calculation of the earnings per share is based on the loss after taxation added to reserves divided by the weighted average number of 
ordinary shares in issue during the relevant period as adjusted for treasury shares. Details of potential share options are disclosed in note 19.

Loss after taxation added to reserves
Basic weighted average number of ordinary shares in issue during the period
Diluted weighted average number of ordinary shares in issue during the period
Basic and diluted earnings per share

12 months
ended
30 June
2020
(£4,129,000)
46,720,616
51,687,283
(8.84) p

12 months
ended
30 June
2019
(£4,366,000)
42,386,720
47,083,804
(10.30) p

There are no separate diluted earnings per share calculations shown as it is considered to be anti-dilutive.

11. TAXATION

Analysis of charge in the year
Current tax:
In respect of the year:
UK Corporation tax based on the results for the year at 19% (2019: 19%)
R & D Tax credit received
Total current tax credited
Movement on recognition of tax losses
Total deferred tax charged
Credit

2020
£000s

2019
£000s

–
220
220
–
–
220

–
136
136
–
–
136

2019
£000s
(4,502)
(907)

1
28
–
883
(5)
–
136
–
136

Factors affecting current tax charge
The tax assessed on the loss on ordinary activities for the year was lower than the standard rate of corporation tax in the UK of 19% 
(2019: 19%) and in the United States of 21% (2019: 21%)

Loss on ordinary activities before tax
Loss on ordinary activities multiplied by standard rate of corporation tax  
in the UK & US of 19.96% (2019: 20.14%)
Expenses not deductible for tax purposes
Depreciation (less than)/in excess of capital allowances for the year
Utilisation of tax losses
Unrelieved tax losses
Other
Movement on deferred tax timing differences
R&D Tax Credit received
Prior year adjustment
Total tax credited for the year

2020
£000s
(4,350)
(868)

1
60
–
807
–
–
221
–
221

The Group has unrecognised tax losses carried forward of £13.69 million (2019: £9.42 million).

The R&D tax credit received in FY 2020 is in respect to the trading in FY 2018. No credit has been recognised in relation to the financial years 
2019 or 2020 which are pending submission to HMRC.

PCI-Pal PLC | 63 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

12. INTANGIBLE ASSETS

2020
Cost:
At 1 July 2019
Additions
Disposals
At 30 June 2020
Depreciation (included within administrative expenses):
At 1 July 2019
Charge for the year
Disposals
At 30 June 2020
Net book amount at 30 June 2020

2019
At 1 July 2018
Additions
Disposals
At 30 June 2019
Depreciation (included within administrative expenses):
At 1 July 2018
Charge for the year
Disposals
At 30 June 2019
Net book amount at 30 June 2019

SIP, RTP and
SBC licences
£000s

Capitalised
Development
£000s

83
297
–
379

8
29
–
37
343

SIP, RTP and
SBC Licences
£000s
–
83
–
83

–
8
–
8
75

1,515
1,004
–
2,519

290
433
–
723
1,796

Capitalised
Development
£000s
951
564
–
1,515

107
183
–
290
1,225

Total
£000s

1,598
1,301
–
2,898

298
462
–
760
2,139

Total
£000s
951
647
–
1,598

107
191
–
298
1,300

64 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

13. PLANT AND EQUIPMENT

2020
Cost:
At 1 July 2019
On adoption of IFRS 16
Additions
Disposals
At 30 June 2020
Depreciation (included within 
administrative expenses):
At 1 July 2019
Charge for the year
Disposals
At 30 June 2020
Net book amount at 30 June 2020

2019
At 1 July 2018
Additions
Disposals
At 30 June 2019
Depreciation (included within 
administrative expenses):
At 1 July 2018
Charge for the year
Disposals
At 30 June 2019
Net book amount at 30 June 2019

Right of use Asset
£000s

Fixtures
and Fittings
£000s

Computer 
Equipment
£000s

–
82
–
–
82

–
35
–
35
47

Right of use Asset
£000s
–
–
–
–

–
–
–
–
–

22
–
–
–
22

10
4
–
14
8

Fixtures
and Fittings
£000s
22
–
–
22

6
4
–
10
12

226
–
32
–
258

167
43
–
210
48

Computer  
Equipment 
£000s
199
27
–
226

118
49
–
167
59

Total
£000s

248
82
32
–
362

177
82
–
259
103

Total
£000s
221
27
–
248

124
53
–
177
71

On the 1st July 2019 the Group adopted IFRS 16: Leases. At the time of the adoption the Group only held one operating lease for its office 
buildings in Ipswich.

Following the change in the accounting policy the following items were created in the balance sheet.

–  Right to use asset   – 

increase by £82,000

– 

Lease liability  

– 

increase by £82,000

The net impact on retained earnings on 1 July 2019 was £nil, and there were no other adjustments required on the balance sheet.

The total cash outflow for leases in the year was £45,000, made up of the principal lease payments of £35,000 and lease interest payments of 
£10,000.

There were no additions to right-of-use assets acquired in the year.

PCI-Pal PLC | 65 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

14. TRADE AND OTHER RECEIVABLES

Due within one year
Trade receivables
Accrued income
Other receivables
Prepayments and accrued income
Trade and other receivables due within one year

Due after more than one year
Other receivables
Trade and other receivables due after one year

2020
£000s
1,263
60
468
552
2,343

2020
£000s
368
368

2019
£000s
1,057
35
398
302
1,792

2019
£000s
207
208

All amounts are considered to be approximately equal to the carrying value. The maximum exposure to credit risk at the reporting date is the 
carrying value of each class of receivables mentioned above. 

Trade receivables are reviewed at inception under an expected credit loss model, and then subsequently for further indicators of impairment, 
and a provision has been recorded as follows:

Opening provision
Credited to income
Closing provision at 30 June

2020
£000s
8
(7)
1

2019
£000s
8
–
8

All of the impaired trade receivables are past due at the reporting dates. In addition, some of the non-impaired trade receivables are past due 
at the reporting date:

0-30 days past due
30-60 days past due
Over 60 days past due

2020
£000s
103
4
36
143

2019
£000s
118
19
140
277

Amounts which are not impaired, whether past due or not, are considered to be recoverable at their carrying value. Factors taken into 
consideration are past experience of collecting debts from those customers, plus evidence of post year end collection.

15. CURRENT LIABILITIES

Trade payables
Social security and other taxes
Deferred Income
Right of use lease
Accruals
Trade and other payables
Bank Loan (note 16)
Total current liabilities due within one year

2020
£000s
675
242
3,674
32
571
5,194
545
5,739

2019
£000s
491
97
1,787
–
406
2,781
–
2,781

The deferred income figure above includes amounts relating to contracts where the annual licence fee has been invoiced in advance but have 
not reached a stage where the revenue is being recognised and so is treated as all due in less than one year for reporting purposes.

66 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

16. NON-CURRENT LIABILITIES

Deferred Income
Right of use lease
Bank loans
Total non-current liabilities due after one year

Borrowings
Bank loans are repayable as follows:

Within one year
After one year and within two years
After two years and within five years
Over five years

2020
£000s
859
16
728
1,603

2020
£000s
545
545
183
–
1,273

2019
£000s
666
–
–
666

2019
£000s
–
–
–
–
–

In October 2019 the Group entered into a £2.75 million loan facility with Shawbrook Bank. The principal terms are as follows:

Term 

36 months with three month capital repayment holiday

Interest rate 

9.3% over LIBOR paid monthly

Arrangement Fee 

1.4% of loan facility

Non utilisation fee 

0.6% of unutilised amount

Exit fee 

Security 

shares equivalent of 7.5% of the facility payable as detailed below

Fixed and Floating debenture over the assets of the Group.

The loan balance can be drawn in two tranches with a minimum of £1.0 million within five business days of the signing of the agreement and 
the remaining balance within twelve months. The company initially drew down £1.5 million of this new facility. The facility is being used to 
support the working capital requirements of the Group as it continues to grow. 

Shawbrook Bank will be entitled to receive a cash based exit payment calculated on the value generated, over a 10 year period, on the 
equivalent of £206,250 of phantom shares (being 7.5% of the facility) if there is a takeover of the Group or a debt refinancing of the 
Shawbrook debt. 

The exit fee is a cash payment of a sum equal to P, where:

P = (A x B) - C

and where:

A = the Phantom Shares Number – the Phantom Shares Value divided by the fair market value of one ordinary share, calculated using the 
average of the closing share price in the previous five days immediately prior to the date of the facility letter;

B = the fair market value of one ordinary share at the time of the exit fee event; and

C = the Phantom Shares Value, which is £206,250.

An Exit Fee Event is where there is:

(a)   a sale or other disposition of all or substantially all of the assets in the Company in whatever form (whether in a single transaction or 

multiple related transactions); or 

(b)   an acquisition of shares in the Company by a person (and any persons acting in concert with that person) that results in that person 

(together with any such persons acting in concert) acquiring a controlling interest in the Company; or

(c)   a reorganisation, consolidation or merger of the Company (whether in a single transaction or multiple related transactions) where 
shareholders before the transaction(s) directly or indirectly beneficially own issued voting securities of the surviving entity after the 
transaction(s) together carrying the right to cast 50% or less of the votes capable of being cast at general meetings of the surviving entity; or

(d)  a distribution or other transfer of assets to the shareholders of the Company in connection with the liquidation of the Company; or 

(e)   a refinancing of the Facility with a bank or debt lender (other than the Bank) within thirty six months of the date of the Facility Agreement, 

provided that the outstanding balance of the Facility prior to the date of such refinancing is equal to or greater than £500,000

As at 30 June 2020 £1.25 million of the facility remains undrawn.

PCI-Pal PLC | 67 
Annual Financial Report 2020

FINANCIAL STATEMENTS 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

17. DEFERRED TAXATION

Deferred taxation is calculated at a rate of 19% (2019: 17%) in the UK and 21% (2019: 21%) in the US

Opening balance at 1 July 2018
(Charged)/credited through the statement of comprehensive income in the year
At 30 June 2019
Charged through the statement of comprehensive income in the year
At 30 June 2020

Unprovided deferred tax assets
Accelerated capital allowances
Trading losses

Tax losses
£000s
–
–
–
–
–

2020
£000s

–
2,600
2,600

Total
£000s
–
–
–
–
–

2019
£000s

–
1,602
1,602

The unprovided deferred tax assets are calculated at an average rate of 19.67% (2019: 17.0%).

18. GROUP UNDERTAKINGS

At 30 June 2020, the Group included the following subsidiary undertakings, which are included in the consolidated accounts:

Name
PCI-PAL (U.K.) Limited

Country of 
 Incorporation
England

Class of share  
capital held
Ordinary

Proportion  
held
100%

IP3 Telecom Limited
The Number Experts Limited
PCI PAL (US) Inc

Ordinary
England
England
Ordinary
United States of America Ordinary

PCI PAL (AUS) Pty Ltd

Australia

Ordinary

100%
100%
100%

100%

Nature of business
Payment Card Industry 
software services provider
Dormant
Dormant
Payment Card Industry 
software services provider
Dormant

19. SHARE CAPITAL

Group
Authorised:
Ordinary shares of 1 pence each
Allotted called up and fully paid:
Ordinary shares of 1 pence each

2020
Number

100,000,000

59,387,845

2020
£000s

1,000

594

2019
Number

100,000,000

42,721,178

2019
£000s

1,000

427

On 17 April 2020 the company placed 16,666,667 ordinary shares of 1 pence with various institutional investors, priced at 30 pence per 
share. The placing raised a gross amount of £5.00 million before expenses. The new shares represent approximately 28.14% of the Company’s 
enlarged issued ordinary share capital (excluding those held as treasury shares).

The Group owns 167,229 (2016: 167,229) shares and these are held as Treasury Shares.

During the year, the share price fluctuated between 50.5 pence and 26.0 pence and closed at 40.0 on 30 June 2020.

Share Option schemes
The Company operates an Employee Share Option Scheme. The share options granted under the scheme are subject to performance criteria 
and generally have a life of 10 years. The grant price is normally taken with reference to the closing quotation price as derived from the 
Daily Official List of the London Stock Exchange, however, the remuneration will adjust the grant price if it deems there are extraordinary 
circumstances to justify doing so. 

68 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

The performance criteria are set by the remuneration committee. The grants are individually assessed with regard to the location of the 
employee and generally have one of the following performance criteria:

1: 50% of the options will vest if the share price of the Company as measured on the London Stock Exchange trades above the share price at 
the date of grant, for a continuous 30 day period; 25% or the options will vest if the share price of the Company trade 50% above the share 
price of the Company at the date of Grant for a continuous 30 day period; and the remaining 25% will vest if the share price of the Company 
trades 100% above the share price of the Company at the date of Grant for a continuous 30 day period. The options cannot be exercised for a 
three year period from the date of Grant. or;

2: The number of options granted will vest equally over a four year period in monthly tranches with the earliest exercise date being 12 
months from the date of issue of the option

All options will lapse after a maximum ten-year period if they have not been exercised.

The following options grants have been made and are valued using the Monte Carlo Pricing model with the following assumptions:

Date of Grant
Exercise Price

Price at date of grant

Estimated time to 
Maturity
Expected Dividend 
yield
Risk Free Rate
No Steps used in 
calculation
No of simulations used 
in calculation
Fair value of Option

Weighted average life 
in years
# option shares issued 
at grant
# option shares lapsed 
# option shares 
outstanding as at  
30 June 2020
# option shares 
exercisable as at  
30 June 2020
Total charge for year
Total cumulative 
charge as at  
30 June 2020

25-May-17 12-Nov-18 10-May-19
22.0  
pence
22.0 
pence
5 years

33.0 
pence
44.0 
pence
5 years

26.5 
pence
26.5 
pence
5 years

13-Jun-19
28.5 
pence
28.5 
pence
5 years

08-Jul-19
28.5 
pence
30.0 
pence
5 years

08-Jul-19
26.5 
pence
30.0 
pence
5 years

08-Jul-19
19.0 
pence
30.0 
pence
5 years

08-Jul-19
23.0 
pence
30.0 
pence
5 years

25-Jul-19
19.0 
pence
33.0 
pence
5 years

Total

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.00%

0.57%
10

1.00%
10

0.87%
10

0.62%
10

0.59%
10

0.59%
10

0.59%
10

0.59%
10

0.59%
10

100,000

100,000

100,000

100,000

100,000

100,000

100,000

100,000

100,000

14.11 
pence

14.25 
pence
1.91 years 4.25 years 4.75 years 4.83 years 4.92 years 4.92 years 4.92 years 4.92 years 4.92 years

14.30 
pence

14.21 
pence

14.23 
pence

14.25 
pence

14.23 
pence

14.23 
pence

14.18 
pence

3,065,000

225,000

145,000

525,000

105,000

145,000

145,000

145,000

525,000

5,025,000

-780,000
2,285,000

-125,000
100,000

0
145,000

0
525,000

0
105,000

0
145,000

0
145,000

0
145,000

0
525,000

-905,000
4,120,000

1,142,500

0

0

0

0

0

0

0

0

1,142,500

£52,704
£199,822

£2,856
£4,658

£4,141
£4,729

£15,064
£15,805

£5,982
£11,897

£3,212
£5,285

£559
£841

£2,928
£3,942

£7,992
£12,211

£95,438
£259,189

The fair value of these options has been calculated on an issue by issue basis and £95,438 (2019: £68,635) has been charged to the statement 
of comprehensive income account for this financial year.

PCI-Pal PLC | 69 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

The following options have been valued using a Black Scholes Pricing model with the following assumptions:

Date of Grant
Exercise Price

Price at date of grant

Estimated time to Maturity
Expected Dividend yield
Risk Free Rate
Volatility
Fair value of Option

Weighted average life in years
# option shares issued at grant
# option shares lapsed 
# option shares outstanding at 
30 June 2020
# option shares exercisable as at 
30 June 2020
Total charge for year
Total cumulative charge as at 30 
June 2020

28-Jun-17
41.5  
pence
41.5  
pence
5 years
0.00%
0.57%
20.00%
7.8  
pence
2.0 years
150,000
0
150,000

04-Oct-17
44.5  
pence
44.5  
pence
5 years
0.00%
0.57%
20.00%
8.4  
pence
2.26 years
150,000
0
150,000

12-Jul-18
28.5  
pence
28.5  
pence
5 years
0.00%
1.00%
20.00%
5.6  
pence
3.03 years
415,000
-25,000
390,000

12-Jul-18 12-Nov-18 12-Nov-18
26.0  
pence
26.0  
pence
5 years
0.00%
1.03%
20.00%
5.2  
pence
3.36 years
60,000
0
60,000

26.5  
pence
26.5  
pence
5 years
0.00%
1.03%
20.00%
5.0  
pence
3.36 years
150,000
0
150,000

28.5  
pence
28.5  
pence
5 years
0.00%
1.00%
20.00%
5.6  
pence
3.03 years
641,667
-550,000
91,667

07-Jan-19
18.4  
pence
18.4  
pence
5 years
0.00%
0.89%
20.00%
3.6  
pence
3.52 years
15,000
0
15,000

27-Feb-19
23.0  
pence
23.0  
pence
5 years
0.00%
0.96%
20.00%
4.5  
pence
3.66 years
100,000
0
100,000

Total

1,681,667
-575,000
1,106,667

 112,500 

 100,000 

 186,875 

 43,924 

 59,375 

 23,750 

 5,313 

 33,333 

565,070

£2,114
£7,051

£2,517
£6,901

£4,415
£8,686

£1,038
£2,042

£1,491
£2,432

£622
£1,015

£108
£160

£911
£1,219

£13,215
£29,505

The fair value of these options has been calculated on an issue by issue basis and £13,215 (2019: £11,839) has been charged to the statement 
of comprehensive income account for this financial year.

The analysis of the Company’s option activity for the financial year is as follows:

2020

2019

Weighted
Average exercise
Price
£
0.303
0.234

0.254
0.302

Weighted
Average exercise
price
£
0.339
0.266

0.300
0.303

Number of
Options
5,116,667
755,000
–
(955,000)
4,916,667
1,707,570

Number of
Options
3,255,000
3,266,667
–
(1,405,000)
5,116,667
131,250

Options outstanding at start of year
Options granted during the year
Options exercised during the year
Options lapsed during the year
Options outstanding at end of year
Options exercisable at the end of year

20. FINANCIAL RISK MANAGEMENT AND FINANCIAL INSTRUMENTS

The Group uses various financial instruments including cash, trade receivables, trade payables, other payables, loans and leasing that arise 
directly from its operations. The main purpose of these financial instruments is to maintain adequate finance for the Group’s operations. The 
existence of these financial instruments exposes the Group to a number of financial risks, which are described in detail below. The directors 
do not consider price risk to be a significant risk. The directors review and agree policies for managing each of these risks, as summarised 
below, and these remain unchanged from previous years.

Capital Management
The capital structure of the Group consists of debt, cash, loans and equity. The Group’s objective when managing capital is to maintain the 
cash position to protect the future on-going profitable growth which will reflect in shareholder value.

At 30 June 2020, the Group had a closing cash balance of £4,301,000 (2019: £1,492,000) and borrowings of £1,273,000, with a further 
£1,250,000 available to draw on the loan account.

70 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

Financial risk management and objectives
The Group seeks to manage financial risk to ensure sufficient liquidity is available to meet foreseeable needs and to invest cash assets 
safely and profitably. The directors achieve this by regularly preparing and reviewing forecasts based on the trends shown in the monthly 
management accounts.

In October 2019, the Group agreed a £2.75 million, 36 month term loan facility with Shawbrook Bank secured over the assets of the business 
to assist with the working capital requirements of the Group. As at 30 June 2020 £1.25 million of the facility remains available to draw.

In addition, in April 2020 the Group placed 16,666,667 Ordinary shares of 1 pence each with investors raising £5.0 million (£4.57 million net 
of fees) to provide further working capital and investment funding.

Interest rate risk
The Group has arranged a bank loan with Shawbrook Bank, as detailed in note 16. As at 30 June 2020 the outstanding balance was 
£1.273 million. Interest is calculated at 9.3% over LIBOR and is paid monthly. The Group does not consider the interest rate risk to be material 
and so has not entered into any hedging arrangements.

Credit risk
The Group’s principal financial assets are cash and trade receivables, with the principal credit risk arising from trade receivables. In order 
to manage credit risks the Group conducts third party credit reviews on all new clients, takes deposits or advanced payments where 
this is deemed necessary and where possible collects payment by direct debit, limiting the exposure to a build-up of a large outstanding 
debt. Concentration of credit risk with respect to trade receivables are limited due to the wide nature of the Group’s customer base: The 
largest customer accounted for 18% of revenues in the financial year, but this is expected to drop to around 10% in the next financial year. 
Historically, bad debts within the Group are minimal due to the importance of our service to the customer, and this situation is not expecting 
to change in the future. 

Liquidity risk
The Group aims to mitigate liquidity risk by closely monitoring cash generation and expenditure. Cash is monitored daily and forecasts are 
regularly prepared to ensure that the movements are in line with the directors’ strategy.

Foreign currencies and foreign currency risk
During the year exchange gains of £15,100 (2019: £89,400) have arisen and as at the 30 June 2020 the Group held the following foreign 
currency cash balances:

US Dollar: 

$350,503  Sterling equivalent: £279,508 

(2019: £77,111)

Canadian Dollar: 

$ 24,772  Sterling equivalent: £ 14,575 

(2019: £5)

Australian Dollar:  $ 31,933  Sterling equivalent: £ 17,608 

(2019: £6,130)

Total 

Sterling equivalent: £311,691 

(2019: £83,246)

Transactions in foreign currencies are translated at the exchange rate ruling at the date of the transaction and monetary assets and liabilities 
in foreign currencies are translated at the rates ruling at the year end. At present foreign exchange translation is low and therefore hedging 
and risk management is not deemed necessary as the company trades and spends in the various currencies.

The Group’s principal exposure to exchange rate fluctuations arise on the translation of overseas net assets, profits and losses into Sterling, 
for presentational purposes. The risk is managed by taking the differences that arise on the retranslation of the net overseas investments 
to the currency reserve. Foreign currency risk on cash balances is monitored through regular forecasting and the Group tries to maintain a 
minimum level of currency in the accounts so as to meet the short term working capital requirements.

No sensitivity analysis is provided in respect of foreign currency risks as the risk is considered to be moderate.

Financial assets 

Current financial assets
Cash at bank
Trade receivables – current
Accrued income

Note

14
14

2020
£000s
4,301
1,263
60
5,624

2019
£000s
1,492
1,057
35
2,584

The fair values of the financial assets are considered to be approximately equal to the carrying values.

PCI-Pal PLC | 71 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

Financial liabilities

Current financial liabilities
Trade payables
Accruals
Bank debt

Note
15
15
16

2020
£000s
675
619
1,273
2,567

2019
£000s
491
406
–
897

The fair values of the financial liabilities are considered to be approximately equal to the carrying values.

21. CAPITAL COMMITMENTS

The Group has no capital commitments at 30 June 2020 or 30 June 2019.

22. CONTINGENT ASSETS

The Group has no contingent assets at 30 June 2020 or 30 June 2019.

23. CONTINGENT LIABILITIES

In September 2019 the Group entered into a loan agreement with Shawbrook Bank for £2.75 million. As part of this agreement the Group 
could become subject to an exit fee payment calculated on £206,250 phantom shares. The details of how the exit fee is calculated and the 
triggers for this payment is detailed in Note 16.

The Group had no contingent liabilities at 30 June 2019. 

24. CHANGES IN ACCOUNTING POLICY

The Group has adopted IFRS 16: Leases from 1 July 2019, which has resulted in the new accounting policies set out below

On adoption of the standard there was no adjustment to opening equity and the comparative amounts presented in the Consolidated 
Statement of Comprehensive Income and Consolidated Statement of Financial Position have not been restated.

On adoption the Group recognised lease liabilities of £82,000 for leases previously classified as operating leases, measured at the present 
value of the remaining lease payments using a discount rate of 12%, which is the assumed incremental borrowing rate at the date of 
adoption. At the same time the Group recognised a right-to-use asset of £82,000. There is, therefore, no overall impact to loss before tax.

25. TRANSACTIONS WITH DIRECTORS

During the financial year, prior to becoming a director, Simon Wilson was paid $83,333 in salary and received $6,860 in benefits.

Apart from the director’s standard remuneration there were no other transactions with directors in the year to June 2020 or June 2019.

26. DIVIDENDS

The directors are not proposing a dividend for the financial year (2019: nil pence per share).

27. SUBSEQUENT EVENTS

There are no subsequent events to report.

72 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSCOMPANY STATEMENT  
OF FINANCIAL POSITION
AS AT 30 JUNE 2020

ASSETS
Non current assets
Investments in Subsidiaries

Current assets
Debtors
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current assets
Total assets less current liabilities
Creditors: amounts falling due after more than one year
Net assets
Capital and reserves
Called up share capital
Share premium account
Other reserves
Profit and loss account
Shareholders’ Funds

Note

5

6

7

8

2020
£000s

–
–

13,895
877
14,772
(670)
14,102
14,102
(728)
13,374

594
9,018
289
3,473
13,374

2019
£000s

–
–

8,568
1,160
9,728
(115)
9,613
9,613
-
9,613

427
4,618
181
4,387
9,613

The loss for the Company for the year was £914,500 (2019: £757,700)

The financial statements were approved by the directors and were authorised for issue on 11 September 2020.

J Barham 

T W Good 

Director 

Director 

PCI-Pal PLC | 73 
Annual Financial Report 2020

FINANCIAL STATEMENTSCOMPANY STATEMENT  
OF CHANGES IN EQUITY
FOR THE YEAR ENDED 30 JUNE 2020

Balance at 1 July 2018
Equity issued in period
Share Option amortisation charge
Transactions with owners
Loss for the year
Total comprehensive loss
Balance at 30 June 2019
Equity issued in period
Share Option amortisation charge
Transactions with owners
Loss for the year
Total comprehensive loss
Balance at 30 June 2020

Share  
capital 
£000s
427
–
–
–
–
–
427
167
–
167
–
–
594

Share 
 premium 
£000s
4,618
–
–
–
–
–
4,618
4,400
–
4,400
–
–
9,018

Other  
reserves 
£000s
99
–
82
82
–
–
181
–
108
108
–
–
289

Profit and
loss account
£000s
5,145
–
–
–
(758)
(758)
4,387
–
–
–
(914)
(914)
3,473

Total equity
£000s
10,289
–
82
82
(758)
(758)
9,613
4,567
108
4,675
(914)
(914)
13,374

The accompanying accounting policies and notes form an integral part of these financial statements.

74 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSCOMPANY STATEMENT  
OF CASH FLOWS
FOR THE YEAR ENDED 30 JUNE 2020

Cash flows from operating activities
Loss after taxation
Adjustments for:
Depreciation
Interest income
Share based payments
Increase in trade and other receivables
Increase/(decrease) in trade and other payables
Cash used in continuing operations
Dividend paid
Net cash used in operating activities
Cash flows from investing activities

Repayment of loan note receivable
Dividend received
Interest received
Net cash generated from investing activities
Cash flows from financing activities

Issue of shares – net of cost of issue
Drawdown on loan facility

Repayment of loan facility

Net cash generated from financing activities
Net (decrease)/increase in cash
Cash and cash equivalents at beginning of year

Net (decrease)/increase in cash
Cash and cash equivalents at end of year

2020
£000s

(915)

–
(1)
108
(5,310)
(7)
(6,125)
–
(6,125)

–
–
1
1

4,568
1,500

(227)

5,841
(283)
1,160

(283)
877

2019
£000s

(758)

–
(181)
82
(2,707)
72
(3,492)
–
(3,492)

2,114
–
181
2,295

–

–
(1,197)
2,357

(1,197)
1,160

PCI-Pal PLC | 75 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2020

1. ACCOUNTING POLICIES

Basis of preparation
The financial statements of the Company have been prepared in 
accordance with applicable United Kingdom law and accounting 
standards (United Kingdom Generally Accepted Accounting 
Practice) including Financial Reporting Standard 102, “The Financial 
Reporting Standard applicable in the United Kingdom and the 
Republic of Ireland” (“FRS102”) and the Companies Act 2006. This 
includes the recognition and measurement principles of IAS 39, 
whilst the Group accounts apply IFRS 9.

The directors have continued to adopt the going concern basis in 
preparing the financial statements.

Deferred taxation
Deferred tax is recognised on all timing differences where the 
transactions or events that give the Company an obligation to pay 
more tax in the future, or a right to pay less tax in future, have 
occurred by the year end. Deferred tax assets are recognised when 
it is more likely than not that they will be recovered. Deferred tax 
is measured on an undiscounted basis using rates of tax that have 
been enacted or substantively enacted by the year end.

Investments
Shares in subsidiary undertakings are included at original cost less 
any amounts written off for permanent diminution in value.

Land and buildings
Land and buildings are stated at cost, net of depreciation and any 
provision for impairment.

Related Party Transactions
The Company maintains Group intercompany balances with 100% 
owned subsidiaries, and therefore has taken advantage of Section 
33 of FRS102 which states that transactions between a parent and 
its 100% owned subsidiaries do not need to be disclosed.

Financial assets and liabilities
The Company’s financial assets comprise cash and trade and 
other receivables, which under IAS 39 are classed as “loans and 
receivables”. Financial assets are recognised on inception at fair 
value plus transaction costs. Loans and receivables are non-
derivative financial assets with fixed or determinable payments 
that are not quoted in an active market. Loans and receivables are 
measured subsequent to initial recognition at amortised cost using 
the effective interest method, less provision for impairment. Any 
change in their value through impairment or reversal of impairment 
is recognised in profit or loss in the year.

Provision against trade receivables is made when there is objective 
evidence that the Company will not be able to collect all amounts 
due to it in accordance with the original terms of those receivables. 
The amount of the write-down is determined as the difference 
between the assets’ carrying amount and the present value of 
estimated future cash flows.

The Company has a number of financial liabilities including trade and 
other payables. These are classed as “financial liabilities measured 
at amortised cost” in IAS 39. These financial liabilities are carried on 
inception at fair value net of transaction costs and are thereafter 
carried at amortised cost under the effective interest method.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and demand 
deposits, together with other short- term highly liquid investments 
with maturities of three months or less from inception that are 
readily convertible into known amounts of cash and which are 
subject to an insignificant risk of changes in value.

Intercompany balances
Intercompany balances represent amounts lent to subsidiary 
companies for working capital purposes.  The loans are repayable 
on demand and interest is not charged on the balances outstanding.

Equity
Equity comprises the following:

• 

• 

• 

• 

 “Share capital” represents the nominal value of equity shares. 
The shares have attached to them voting, dividend and capital 
distribution (including on winding up) rights; they do not confer 
any rights of redemption.

 “Share premium” represents the difference between the 
nominal and issued share price

 “Other reserves” represents the net amortisation charge for the 
Company’s share options scheme

 “Profit and loss account” represent retained profits of the 
Company

Contribution to defined contribution pension 
schemes
The pension costs charged against profits represent the amount 
of the contributions payable to the schemes in respect of the 
accounting period.

Foreign currencies
Transactions in foreign currencies are translated at the exchange 
rate ruling at the date of the transaction. Monetary assets and 
liabilities in foreign currencies are translated at the rates of 
exchange ruling at the year end.

Any exchange differences arising on the settlement of monetary 
items or on translating monetary items at rates different from those 
at which they were initially recorded are recognised in the profit or 
loss in the period in which they arise.

2. LOSS FOR THE FINANCIAL YEAR

The Company has taken advantage of section 408 of the 
Companies Act 2006 and has not included its own the statement of 
comprehensive income in these financial statements. The loss for 
the Company for the year was £914,500 (2019: £757,700).

76 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE FINANCIAL STATEMENTS CONTINUED

3. PERSONNEL REMUNERATION

During the period the Company had two employees James Barham and William Good and also pays the service fees of the three non-
executive directors. Their salaries and benefits are disclosed in the Directors Report in the Group accounts above. 

4. INTEREST INCOME

The Company received interest from bank deposits of £1,000 (2019: £1,000). The Company also recognised £nil (2019: £180,000) from the 
unwinding of the Loan notes receivable discount. 

The Company does not charge interest on its intercompany balances.

5. FIXED ASSETS INVESTMENTS

Cost at 1 July 2018
Disposals
Additions
Cost at 30 June 2019
Additions
Disposals
Cost at 30 June 2020

Subsidiary
undertakings
£000s
–
–
–
–
–
–
–

Total
£000s
–
–
–
–
–
–
–

Details of the investment in which the parent company hold 20% or more of the nominal value of any class of share capital are as follows;

Name of company
PCI-PAL (U.K.) Limited

Country of 
Incorporation
England and Wales

Holding
Ordinary shares

Proportion of voting rights 
and shares held 
100%

PCI PAL (US) Inc

United States

Ordinary shares

PCI-PAL (AUS) PTY Ltd
IP3 Telecom Limited

Australia
England and Wales

Ordinary shares
Ordinary shares

100%

100%
100%

6. TRADE AND OTHER RECEIVABLES

Nature of business
Payment Card Industry 
software services provider
Payment Card Industry 
software services provider
Dormant
Dormant

Amounts due within one year
Amount owed by Group undertaking
VAT recoverable
Prepayments

There are no amounts due after one year

Amounts owed by Group undertakings are repayable on demand and there is no interest charged

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Trade creditors
Accruals
Trade and other payables
Bank Loan (See note 8)
Total current liabilities due within one year

2020
£000s

13,660
31
204
13,895

2020
£000s
45
80
125
545
670

2019
£000s

8,534
13
21
8,568

2019
£000s
27
88
115
-
115

PCI-Pal PLC | 77 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE FINANCIAL STATEMENTS CONTINUED

8. NON-CURRENT LIABILITIES

Bank loans
Total non-current liabilities due after one year

Borrowings
Bank loans are repayable as follows:

Within one year
After one year and within two years
After two years and within five years
Over five years

2020
£000s
728
728

2020
£000s
545
545
183
–
1,273

2019
£000s
–
–

2019
£000s
–
–
–
–
–

In October 2019 the Group entered into a £2.75 million loan facility with Shawbrook Bank. The principal terms are as follows:

Term 

36 months with three month capital repayment holiday

Interest rate 

9.3% over LIBOR paid monthly

Arrangement Fee 

1.4% of loan facility

Non utilisation fee 

0.6% of unutilised amount

Exit fee 

Security 

shares equivalent of 7.5% of the facility payable as detailed below

Fixed and Floating debenture over the assets of the Group.

The loan balance can be drawn in two tranches with a minimum of £1.0 million within five business days of the signing of the agreement 
and the remaining balance within twelve months. The company has drawn down £1.5 million of this new facility. The facility is being used to 
support the working capital requirements of the Group as it continues to grow. 

Shawbrook Bank will be entitled to receive a cash based exit payment calculated on the value generated, over a 10 year period, on the 
equivalent of £206,250 of phantom shares (being 7.5% of the facility) if there is a takeover of the Group or a debt refinancing of the 
Shawbrook debt.  

The exit fee is a cash payment of a sum equal to P, where:

P = (A  x  B) - C

and where:

A = the Phantom Shares Number – the Phantom Shares Value divided by the fair market value of one ordinary share, calculated using the 
average of the closing share price in the previous five days immediately prior to the date of the facility letter;

B = the fair market value of one ordinary share at the time of the exit fee event; and

C = the Phantom Shares Value, which is £206,250.

An Exit Fee Event is where there is:

(a)   a sale or other disposition of all or substantially all of the assets in the Company in whatever form (whether in a single transaction or 

multiple related transactions); or 

(b)   an acquisition of shares in the Company by a person (and any persons acting in concert with that person) that results in that person 

(together with any such persons acting in concert) acquiring a controlling interest in the Company; or

(c)   a reorganisation, consolidation or merger of the Company (whether in a single transaction or multiple related transactions) where 
shareholders before the transaction(s) directly or indirectly beneficially own issued voting securities of the surviving entity after the 
transaction(s) together carrying the right to cast 50% or less of the votes capable of being cast at general meetings of the surviving entity; or

78 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED

(d)  a distribution or other transfer of assets to the shareholders of the Company in connection with the liquidation of the Company; or  

(e)   a refinancing of the Facility with a bank or debt lender (other than the Bank) within thirty six months of the date of the Facility 

Agreement, provided that the outstanding balance of the Facility prior to the date of such refinancing is equal to or greater than 
£500,000.

As at 30 June 2020 £1.25 million of the facility remains undrawn.

9. SHARE CAPITAL

Company
Authorised:
Ordinary shares of 1p each
Allotted called up and fully paid:
Ordinary shares of 1p each

2020
Number

100,000,000

59,387,845

2020
£000s

1,000

427

2019
Number

100,000,000

42,721,178

2019
£000s

1,000

427

The Company owns 167,229 (2016: 167,229) shares and these are held as Treasury Shares.

On 17 April 2020 the company placed 16,666,667 ordinary shares of 1 pence with various institutional investors, priced at 30 pence per 
share. The placing raised a gross amount of £5.00 million before expenses. The new shares represent approximately 28.14% of the Company’s 
enlarged issued ordinary share capital (excluding those held as treasury shares).

10. DIVIDENDS

The directors have proposed no final dividend of in respect of the year ended 30 June 2020 (2019: nil pence per share). 

11. FINANCIAL ASSETS AND LIABILITIES

The Company uses various financial instruments including cash, trade payables, other payables, that arise directly from its operations. The 
main purpose of these financial instruments is to maintain adequate finance for the Company’s operations. The existence of these financial 
instruments exposes the Company to a number of financial risks, which are described in detail below. The directors do not consider price 
risk to be a significant risk. The directors review and agree policies for managing each of these risks, as summarised below, and these remain 
unchanged from previous years.

Capital Management
The capital structure of the company consists of cash and equity. The Company’s objective when managing capital is to maintain the cash 
position to protect the future on-going profitable growth which will reflect in shareholder value.

At 30 June 2020, the Company had a closing cash balance of £877,000 (2019: £1,160,000).

Financial risk management and objectives
The Company seeks to manage financial risk to ensure sufficient liquidity is available to meet foreseeable needs and to invest cash assets 
safely and profitably. The directors achieve this by regularly preparing and reviewing forecasts based on the trends shown in the monthly 
management accounts.

Credit risk
The Company’s principal financial assets are cash and intercompany receivables. 

The main credit risk arises from the intercompany receivables. The directors monitor the trading of its subsidiaries closely to ensure they are 
performing in line with expectations.

Liquidity risk
The Group aims to mitigate liquidity risk by closely monitoring cash generation and expenditure. Cash is monitored daily and forecasts are 
regularly prepared to ensure that the movements are in line with the directors’ strategy. The Company’s liquidity risk is monitored as part of 
this overall Group review.

PCI-Pal PLC | 79 
Annual Financial Report 2020

FINANCIAL STATEMENTSNOTES TO THE FINANCIAL STATEMENTS CONTINUED

Financial assets 

Current financial assets
Cash at bank
Intercompany receivables

Note

6

The fair values of the financial assets are considered to be approximately equal to the carrying values.

Financial liabilities

Current financial liabilities
Trade payables
Accruals
Bank Debt

Note
7
7
8

The fair values of the financial liabilities are considered to be approximately equal to the carrying values. 

2020
£000s
877
13,660
14,537

2020
£000s
45
80
1,273
1,398

2019
£000s
1,160
8,534
9,694

2019
£000s
27
88
-
115

80 | PCI-Pal PLC 
Annual Financial Report 2020

FINANCIAL STATEMENTSPCI-PAL PLC (AIM: PCIP), the global provider 
of secure payment solutions, is pleased 
to announce full year results for the year 
ended 30 June 2020 (the “Period”).

COMMENTING ON RESULTS AND 
PROSPECTS, JAMES BARHAM, 
CHIEF EXECUTIVE SAID:

“I am very pleased with the significant progress that 
we have made this year, particularly considering the 
entirety of our final quarter was during the heights of 
the initial impacts of COVID-19. Despite this we have 
been able to continue our momentum, evidenced by 
the signing of 37 new customer logos in our Q4 alone. 

We have taken another strong step forward in 
revenue growth year on year, which is a result of our 
continued success in growing our key sales metric 
of TACV. This is testament to our business model 
as we have successfully on-boarded new channel 
partners who are generating an increased pipeline of 
opportunities, as well as our efforts in adding further 
improvements to our ability to enable and onboard 
new customers. 

Our early adoption of cloud technologies in our 
space, and our commitment to channel, is enabling 
us to service the entire contact centre market within 
our focus territories, and it is this differentiator 
that will see us continue our progress towards 
cash generation and profit breakeven under the 
current plan as we look forward to another year of 
substantial revenue growth.” 

www.pcipal.com

STRATEGIC REPORT

Highlights ................................................................................................ 1

Chairman’s Statement ............................................................................ 4

Chief Executive’s Statement ................................................................... 6

Chief Financial Officer’s Review ............................................................ 15

Principal Risks, Uncertainties and Risk Mitigation ................................ 19

Corporate Responsibilities .................................................................... 24

GOVERNANCE

Board of Directors ................................................................................ 26

Chairman’s Statement on Corporate Governance ................................ 28

Compliance Statement ......................................................................... 29

Audit Committee Report ...................................................................... 36

Remuneration Committee Report ........................................................ 39

Directors and Advisors .......................................................................... 41

Directors’ Report .................................................................................. 42

FINANCIAL STATEMENTS

Independent Auditors Report to the Members of PCI-PAL PLC ............ 46

Consolidated Statement of Comprehensive Income ............................ 52

Consolidated Statement of Financial Position ...................................... 53

Consolidated Statement of Changes in Equity ..................................... 54
Consolidated Statement of Cash Flows ................................................ 55
Notes to the Consolidated Financial Statements ................................. 56
Company Statement of Financial Position ............................................ 73
Company Statement of Changes in Equity ........................................... 74
Company Statement of Cash Flows ...................................................... 75

Notes to the Financial Statements ....................................................... 76

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ANNUAL REPORT & ACCOUNTS
FOR THE YEAR ENDED 30 JUNE 2020