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PCI-PAL

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FY2021 Annual Report · PCI-PAL
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ANNUAL REPORT  
& ACCOUNTS

FOR THE YEAR ENDED 30 JUNE 2021

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www.pcipal.com

 
 
 
 
 
 
 
Substantial increase in revenues and continued strong new 
business momentum 

PCI-PAL  PLC  (AIM:  PCIP),  the  global  provider  of  secure 
payment solutions, is pleased to announce full year results 
for the year ended 30 June 2021 (the “Period”).

STRATEGIC REPORT
Highlights ............................................................................................ 1
Chairman’s Statement ........................................................................ 3
Chief Executive’s Statement ............................................................... 6
Chief Financial Officer’s Review ........................................................ 15
Principal Risks, Uncertainties and Risk Mitigation ............................ 20
Corporate Social Responsibilities ..................................................... 27

GOVERNANCE
The Board of Directors ..................................................................... 30
Corporate Governance ..................................................................... 33
Compliance Statement ..................................................................... 34
Environmental Social and Governance Report ................................. 41
Audit Committee Report .................................................................. 44
Remuneration Committee Report .................................................... 45
Directors and Advisors ...................................................................... 47
Director’s Report .............................................................................. 48

FINANCIAL STATEMENTS
Independent Auditor’s Report to the Members of PCI-PAL PLC ....... 52
Consolidated Statement of Comprehensive Income ........................ 57
Consolidated Statement of Financial Position .................................. 58
Consolidated Statement of Changes in Equity ................................. 59
Consolidated Statement of Cash Flows ............................................ 60
Notes to the Consolidated Financial Statements ............................. 61
Company Statement of Financial Position ........................................ 80
Company Statement of Changes in Equity ....................................... 81
Company Statement of Cash Flows .................................................. 82
Notes to the Company Financial Statements ................................... 83

Commenting on results and prospects, 
James Barham, Chief Executive said:

“We have taken another sizeable step forward 
in FY21. Our advanced cloud capabilities have 
allowed us to continue to grow our customer reach 
through our expanding partner eco-system, serving 
customers not only in our primary geographic focus 
areas, but across the world. 

“With our key sales metric of TACV having grown by 
a further 41% year-on-year, I have been particularly 
pleased to see a real cohesion in the business this 
year, as despite a near doubling in new contracts 
won, we have maintained a strong deployment 
performance of customers going live in the year. 

“I am delighted by the continued growth being 
shown by the business as we deliver against our 
strategy. We have therefore continued to make 
positive, progressive changes internally as we 
further refine our operations to best support our 
pace of growth. As well as the further geographic 
expansion planned in FY22, we are hugely excited by 
the additional foundational strength we are putting 
in place across Customer Success, Engineering, and 
Product Management. 

“I am looking forward with confidence as we look 
to deliver another strong year of performance 
from the Group in FY22 as we further cement our 
relationships with our current and future partners, 
and drive customer go-lives of our class-leading 
cloud solutions with organisations across the world.”

www.pcipal.com

Designed and printed by Perivan 261779 

STRATEGIC REPORT 

HIGHLIGHTS

FOR THE YEAR ENDED 30 JUNE 2021 

Revenue

+67%
£7.36m

2020: £4.40m

TACV £m2

+41%
£9.51m

2020: £6.75m

Gross Margin

+9%
75.5%

2020: 69.2%

Partner Sales %
of contracts sold

N/C%
78.0%

2020: 78.0%

Loss before Tax £m

Adjusted EBITDA Loss £m1

New ACV £m

+4%
£4.19m

2020: £4.35m

+27% +19%
£2.70m
£3.11m

2020: £3.68m

2020: £2.62m

Recurring Revenues % of 
total revenue in period

+5%
88.0%

2020: 84.1%

Cash Balances £m

Deferred Income £m

+75%
£7.52m

2020: £4.30m

+79%
£8.09m

2020: £4.53m

1   Operating Loss plus depreciation/amortisation plus or minus exchange losses recognised in the profit and loss

2 

TACV is the total annual recurring revenue of all signed contracts, whether invoiced and included in deferred income or still to be deployed and/or not yet invoiced

Financial Highlights
• 

 Revenue increased by 67% to £7.36 million (2020: £4.40 million) 

• 

• 

• 

• 

• 

• 

• 

 Gross margin increased to 76% (2020: 69%) reflecting the 
continuing transition of our service delivery mix to the higher 
margin, cloud based Amazon Web Services (“AWS”) platform

 Significant increase in new sales bookings leading to signed 
recurring Annual Contract Value (“ACV”) increasing by 19% to 
£3.11 million (2020: £2.62 million)

 Total contracted recurring ACV (“TACV1”) increased 41% to 
£9.51 million at 30 June 2021 (2020: £6.75 million)

 Deferred income increased 79% to £8.09 million 
(2020: £4.53 million)

 Loss before Tax in line with expectations at £4.19 million 
(2020: £4.35 million) following continued investment in our 
growth plans and a £0.55 million foreign exchange loss in the 
period (2020: Foreign exchange gain of £0.02 million)

 Raised £5.18 million net of expenses to fund further expansion 
into Canada, Australia and mainland Europe in April 2021 to 
grow the Group’s addressable market by 40%

 Cash balances at year end of £7.52 million (2020: £4.30 million) 
and the Group is debt free having repaid its debt facility prior to 
the period end (2020: drawn down debt of £1.27 million)

1  

 TACV is the total annual recurring revenue of all signed contracts, whether invoiced 
and included in deferred revenue or still to be deployed and/or not yet invoiced 

Operating and Other Highlights
• 

 North American momentum continues to build, with revenue 
up 279% and new ACV sales up 29%. North America now 
accounts for 26% of the Group revenue (2020: 10%)

• 

• 

• 

• 

• 

• 

• 

 Recurring revenue model proven with record full year on year 
revenue growth, recurring revenues now stand at 88% of all 
revenue (2020: 84%) 

 Signed 195 new sales contracts in the year (2020: 109) 

 A further 121 new contracts live with our services in the period

 Time to go live of new contracts signed in the last 18 months 
from the date of signature to deployment (“TTGL”) was 
consistent with the prior year at around 5 months average 
across all sales channels

 78% of new sales contracts for the Group generated from 
channel partners (2020: 78%)

 Formed the PCI Pal Advisory Committee (“PAC”) which included 
the committee’s first member, payments and cyber-security 
specialist, Neira Jones.

 Completed planned hiring of new Chief Technology Officer 
(“CTO”) with cloud and payments technology leader, Mufti 
Monim, joining the business in April 2021.

PCI-Pal PLC | 1 
Annual Financial Report 2021

HIGHLIGHTS CONTINUED

Current trading 

• 

 Strong start to new financial year with new ACV in line with 
management expectations. 

• 

 Sales highlights since year end:

– 

 Two sizeable contracts won through resellers in the US:

–    the first providing our Agent Assist services to a 

well-known NASDAQ-listed hosting provider covering 
contact centres in US and UK; 

–    the second through a new reseller, at whom we 

displaced one of our main competitors as their PCI 
solution of choice, to win our first deal with a major 
LATAM-focused energy provider leveraging our 
services through our recently announced improved 
product offering with Genesys.

–   Continuing to build on our government sector 

strength in the UK, with a further large council based 
in Wales.

• 

• 

 Signed a new reseller partnership with a multi-national 
German headquartered technology provider and BPO which 
has included the partnership’s first new customer.

 Added two new members to the PCI Pal Advisory 
Committee, both US-based, experienced product and 
engineering executive, Jayesh Patel who was formerly 
Chief Product Office at Vonage Inc, and Emilia D’Anzica, a 
customer success executive and consultant.

Board Change

• 

 PCI Pal today announces that after 24 years with PCI Pal 
and its former businesses, Geoff Forsyth, Chief Information 
Security Officer (CISO) and current executive director, has 

informed the Board of his intention to step down from the 
Board at the Company’s upcoming AGM. He will continue in 
his role as CISO for the Company, serving on the Company’s 
management team, as he works towards retirement which is 
expected to be in the next 24 months.

Commenting on results and prospects, James 
Barham, Chief Executive said:
“We have taken another sizeable step forward in FY21. Our 
advanced cloud capabilities have allowed us to continue to grow 
our customer reach through our expanding partner eco-system, 
serving customers not only in our primary geographic focus 
areas, but across the world. 

“With our key sales metric of TACV having grown by a further 
41% year-on-year, I have been particularly pleased to see a real 
cohesion in the business this year, as despite a near doubling in 
new contracts won, we have maintained a strong deployment 
performance of customers going live in the year. 

“I am delighted by the continued growth being shown by the 
business as we deliver against our strategy. We have therefore 
continued to make positive, progressive changes internally as 
we further refine our operations to best support our pace of 
growth. As well as the further geographic expansion planned 
in FY22, we are hugely excited by the additional foundational 
strength we are putting in place across Customer Success, 
Engineering, and Product Management. 

“I am looking forward with confidence as we look to deliver 
another strong year of performance from the Group in FY22 as 
we further cement our relationships with our current and future 
partners, and drive customer go-lives of our class-leading cloud 
solutions with organisations across the world.”

“As part of our mission to deliver the highest level of security 
and compliance to our customers we are pleased to extend our 
partnership with PCI Pal. 8×8 is helping to transform the way the world 
communicates, and we’ve worked hard to become the leading choice 
for businesses looking for powerful, seamless services to meet all of 
their communications, collaboration and customer experience needs.”
8×8 Inc

2 | PCI-Pal PLC 
Annual Financial Report 2021

STRATEGIC REPORT  
 
 
 
 
 
 
CHAIRMAN’S STATEMENT 

FOR THE YEAR ENDED 30 JUNE 2021 

I am very pleased to report on another year of significant 
progress for the business. In a year overshadowed by the 
impacts of the COVID-19 pandemic, the PCI Pal team has 
nonetheless forged ahead to achieve impressive top line 
growth. As a result, our leading forward indicator of growth, 
TACV, grew by 41% to £9.5 million in the year and deferred 
revenue grew 79% to £8.1 million, helping to grow our 
forward recognized revenue visibility. Recognised revenue 
also grew strongly by 67% to £7.4 million and gross margins 
continued to improve to 75%. These financial metrics are all 
hallmarks of a strong and growing cloud company and SaaS 
business model.

Not only did the Group not need to furlough or layoff any 
staff as a result of the COVID-19 pandemic, we continued to 
hire in order to support that strong growth. At the same time, 
the team have continued to build the Group’s infrastructure 
through investment in process, systems, and importantly, our 
incredibly talented people. We are grateful for the support of 
our people in these challenging personal times, as well as other 
key stakeholders, including our new and existing shareholders in 
supporting of the equity funding in April 2021, and our channel 
partners with whom we continue to drive our growth.

People
The COVID-19 pandemic is lasting longer than most of us 
expected, but our people have proved to be incredibly 
resilient and have adapted well to the new circumstances, 
and I personally thank them for that. The Company has 
put a great deal of effort in to supporting our people; not 
just by accommodating work-from-home requirements 
and providing collaborative technologies, but by being 
understanding, respectful, flexible, and most importantly 
listening to people’s needs and concerns. From this enhanced 
culture, communication and teamwork, new opportunities for 
individuals and the business are emerging. We have also taken 
advantage of the opportunity to invest in new or deeper skills, 
most notably in engineering, customer success, and senior 
management with the recruitment of a new CTO to lead our 
technology and product plans for the next phase of our strategic 
growth plan.

Overall, the PCI Pal team has grown from 58 to 71 employees 
over the course of the year, and we plan additional expansion 
in FY22. As the world tentatively emerges from lockdown and 
uncertainty is reduced, the market for talent has become more 
competitive, willingness to move jobs has increased, and the 
supply of technical Cloud-experienced people has tightened. 
The Board remains as committed as ever to supporting our 
people in terms of professional development, flexible hybrid 
work environments and competitive compensation and benefit 
packages. I am therefore confident of our ability to not only 
retain our people, but also attract new talent necessary to 
support our ambitious growth goals. 

Board Change
Geoff Forsyth, CISO and current executive director, has notified 
the Board of his intention to step down from the Board with 
effect from the Company’s upcoming AGM. Geoff will continue 
his important management role as CISO for the Company, 
leading our Information Security and Compliance team, until his 
intended retirement in the next two years. Geoff is one of the 
founders of the PCI Pal business and has played a critical role in 
building the security, technology, and compliance foundations 
of this fast-growing business. On behalf of the Board and 
everyone at PCI Pal, I would like to thank Geoff for his significant 
contribution, and we look forward to his continued valuable 
input as he works towards retirement.

PCI-Pal PLC | 3 
Annual Financial Report 2021

STRATEGIC REPORT CHAIRMAN’S STATEMENT CONTINUED

Strategic Direction
Several years ago, the Group adopted a disruptive strategy for 
our sector of being channel-first and delivering our solutions 
exclusively through the Cloud. FY21 again delivered tangible 
evidence of the ongoing success of that strategy, and not just 
in the achievement of impressive top line growth. The Group 
continues to derive most of its growth and new customer 
acquisitions from its partner relationships and has expanded 
its partner ecosystem by adding world leading organisations. 
Accelerating rates of Cloud adoption and digital transformation 
initiatives at end customers around the world matches well with 
our pure Cloud approach, further differentiating ourselves from 
our competition in the eyes of partners, customers, and industry 
analysts alike. In FY21 the Group added 195 new customers 
contracts, almost double the 109 achieved in the prior year.

Building on this strategic success to date, the Board undertook a 
detailed refresh of a five-year strategic plan early in the current 
year. The Board concluded that further success was achievable 
through, geographic expansion, customer success and gains 
in net retention, and the professionalisation of our product 
management function to assess opportunities for additional 
features and/or products in the arena of secure payment 
solutions. The Board is optimistic about what can be achieved in 
the future.

Fund Raising and Debt Repayment
To support the necessary investment and execution of our 
refreshed strategic plan, the Company raised an additional 
£5.18 million (net of expenses) through an equity placing at 
£0.95 pence per share in April 2021. The placing was well 
received by existing shareholders and attracted further new 
institutional investors both in the UK and North America.

The strong trading and cash flow performance in FY21 enable 
the Board to take the economic decision to fully repay in June 
2021 its outstanding debt facility, ahead of schedule. It should 
also be noted that the Board chose not to benefit from direct 
government support relating to the COVID-19 pandemic in any 
of the territories in which it operates.

Full disclosure of the terms of the equity raise, and the early 
repayment of debt, has been made in the notes to these 
accounts and within the Chief Financial Officer’s Review.

Corporate Governance
Last year I outlined several key areas of corporate governance 
and related initiatives aimed at setting the Board on a path of 
continuous improvement over time. These areas included formal 
and structured board effectiveness evaluations, a fresh approach 
to the assessment of the Company’s risk profile, expansion of 
the work undertaken by the board committees’, and embarking 

4 | PCI-Pal PLC 
Annual Financial Report 2021

on a five-year refresh of our forward strategic plan to take effect 
from FY21 onwards. This year the Board has continued to seek 
improvements in these areas and has taken advantage of remote 
board meetings to increase the frequency of board meetings 
while seeking to reduce the length of these meetings. This has 
allowed the Board to address more matters than in the past, and 
to improve our ability to challenge and question the executive 
management as they continue to drive the business forward as 
we deliver against the undoubted market opportunity, thereby 
helping our independent judgement. The new Environmental, 
Social and Governance (“ESG”) report and commitment to 
improving our ESG footprint over time is another example of 
improvement steps taken this year.

One consequential element of refreshing our five-year strategic 
plan is assessing the future governance needs of the Board as the 
Company becomes larger, more internationally complex, serving 
a broader range of global partners and customers, and building 
an even more culturally diverse team of people in different 
countries. To that end the Board has actively discussed succession 
planning of non-executive directors who will reach term limits in 
the near term to ensure that we continue to have the necessary 
range of expertise, skills, and diversity on the Board to support 
the achievement of the refreshed five-year strategic plan. 

Earlier this year we announced the formation of the PCI Pal 
Advisory Committee (the “PAC”). The formation of the PAC is 
intended to assist the CEO and senior management with expert 
outside functional advice most relevant to the execution of 
its refreshed strategic plan. It is also intended to enhance the 
Board’s ability to meet its governance responsibility to manage 
its risk profile by having access to expert and more diverse, global 
outside viewpoints. I am therefore very pleased that following 
the year end, we have expanded the PAC to now include a total 
of three members with a range of backgrounds and expertise 
for business communications in the Cloud including payments, 
product management and customer success. All of which are 
key areas of our refreshed strategic plan. The profiles of the PAC 
members can be found on in the biography section below, with 
the two newest members Jay Patel and Emilia D’Anzica both being 
US-based.

Environmental, Social and Governance 
This year, the Board has produced its first ESG report, which sets 
out our commitment to understanding, measuring, and over time 
improving our ‘ESG footprint’. This report also sets out our initial 
assessment of the key ESG metrics which we believe are most 
applicable to the Group, as well as our goals for achieving measurable 
improvement for each metric over time. Closely linked to ESG, and 
to the success of our people and our business, is a culture that is 
supportive of promoting diversity and inclusion. The Company is 
committed to achieving a balance of diversity across its teams, for 

STRATEGIC REPORT Finally, I am pleased to note that for the first time, the Board has 
provided disclosures under S.172 of the Companies Act 2006. 
These disclosures are intended to explain how the Directors 
undertake to promote the success of the Company for the 
benefit of all its stakeholders as a whole.

Looking Forward 
PCI Pal is well placed to benefit from the continuing trends 
of Cloud adoption, digital transformation in the business 
communications space, and the evolution of payment 
technology and social purchasing preferences. These trends 
have only accelerated since the onset of the pandemic and are 
creating a net positive environment for our business model 
of providing pure Cloud services. Our successes in FY21 have 
further strengthened our confidence in our business model 
and the timing of our additional investments to expand more 
internationally through our global partner channels.

I look forward to sharing further progress reports and news 
during the coming financial year, as we continue our strategic 
growth journey.

Simon Wilson | Non-Executive Chairman
3 September 2021

CHAIRMAN’S STATEMENT CONTINUED

example in gender and ethnicity, and is putting in place several 
initiatives to better understand its data related to these aspects of 
our team make-up. This data will in turn allow us to better refine 
our processes to ensure that we are working towards a working 
environment that promotes diversity and inclusion. The Board is fully 
committed to supporting management to be successful in these 
goals and has itself made early progress in this area through the 
membership of the newly formed Advisory Committee. The Board 
fully intends to continue this progress as we plan for the succession 
of retiring directors in the future.

Although PCI Pal is a small software company relative to the grand 
scale of global challenges around corporations and ESG, the Board 
nonetheless takes its ESG responsibilities seriously and has begun its 
own journey of self-directed improvement. The ESG report can be 
found as part of our governance reporting below.

Changes in Auditors 
During the year, the Audit Committee took the decision 
to rotate its external auditors from Grant Thornton who 
had served as the Company’s auditors for many years. This 
governance best practice step led to the appointment of BDO 
who has now completed their first year’s audit of the Group.

Stakeholder Communications
As a board, continuous improvement in shareholder 
communications remains a constant objective. With the 
equity placings over recent years, the mix of our shareholders 
has shifted to a greater proportion of institutional investors. 
Nonetheless we remain focused on clear communications to 
all investors, both retail and institutional. This year the CEO 
and CFO have provided further depth in key metric disclosures 
and have hosted several video briefings using the Investor 
Meet Company portal, which provides retail shareholders, as 
well as analysts, the opportunity to listen to, and question, 
the CEO and CFO. As Chairman, I am available as a direct line 
of communication to all shareholders in case other questions 
arise that need to be answered independently, as well as 
offering meetings with institutional shareholders around the 
time of the AGM. Also, in recognition of the Company’s wider 
communication responsibility to all stakeholders, this year the 
Company has expanded its media plan of publishing articles and 
content on social media and through the Company website to 
help provide a deeper understanding of the Group’s products 
and markets.

PCI-Pal PLC | 5 
Annual Financial Report 2021

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT

FOR THE YEAR ENDED 30 JUNE 2021

“We have taken another sizeable step forward in FY21. Our 
advanced cloud capabilities have allowed us to continue to 
grow our customer reach through our expanding partner 
eco-system, serving customers not only in our primary 
geographic focus areas, but across the world.”

Introduction
PCI Pal has had an excellent year, proving both the strength of 
our market opportunity, as well as the robustness of our product 
strategy and SaaS business model in the face of the COVID-19 
pandemic. I am particularly pleased with the continued revenue 
growth momentum since the half year, ending the period ahead 
of market expectations with revenue increased a substantial 
67% year on year to £7.4 million (2020: £4.4 million). 

At PCI Pal, our vision is to be ‘the preferred solution provider 
that organisations turn to globally for achieving payment 
security and PCI compliance in customer engagement 
environments’. To meet this vision we set ourselves three 
key strategic pillars for growth; firstly, to be the leader for 
true cloud solutions in our space; for these solutions to be 
available to customers globally; and to leverage a sales model 
that by majority sells through channel partners. This strategy 
has driven a significant increase in customer adoption of our 
products, with customer numbers substantially increased 
year on year. Subsequently, this continued momentum is 
further driving sustained strong revenue growth in line with 
our plans.

As a result of our successful execution against sales plans, we 
have increased our key growth metric and indicator of future 
revenues of TACV by 41% year on year to £9.5 million (2020: 
£6.7 million). It is the sustained accumulation of this metric that 
is driving our continued revenue growth.

Behind this strong growth in momentum in TACV, is the annual 
value of contracts signed which increased 19% year on year. It 
is particularly pleasing to see the progress of our volume-based 
sales strategy working which minimises the risk of significant 
customer concentration. As a result, we achieved a substantial 
uplift in the quantity of new customer contracts signed in the 
year which increased 79% to 195 (2020: 109). 

Delivering our growth strategy
The increase in new customer contracts won is further evidence 
of the opportunity with the small to mid-size volume end of the 
contact centre market globally, where the vast majority of contact 
centres are 250 agent seats or less. In the US alone there are 
37,000 contact centres with between 10 and 250 agent seats, 
representing 94% of all contact centres. Our strategy to be able to 
serve the breadth of this market both in size and geography has 
enabled us to continue to grow new business sales even in a year 
when many businesses were re-prioritising their own internal 
projects to defend against the impacts of the pandemic. 

As well as the higher quantities of small to mid-size contact centres, 
we have continued the trend set in the prior year of winning 
business with enterprise-size organisations. Highlights include a 
competitive contract win with a well-known global sports-fashion 
retailer headquartered in North America, a service that is now 
live across more than 1,500 agents; a FTSE-listed Pan-European 
UK airline, and a Fortune 500 supply chain management firm. 
These enterprise wins continue to be the result of both our channel 
partner strategy as well as our direct account-based marketing 
efforts driving enterprise lead generation.

It is testament to the strength of the core markets across 
which we operate, namely the business communications 
space, payments market, and cybersecurity industries, that 
demand continues to increase for our cloud-based secure 
payment services. This is particularly true considering the 
increased numbers of homeworkers and the sustained 
requirement for flexible working, as companies look to 
leverage cloud services to provide their teams with secure 
solutions that allow them to continue their business 
operations no matter where they are working. Additionally, as 
the communications mix continues to grow through increasing 
touch-points with digital customer engagement, our solutions 
not only secure, but act as an enabler in our partner’s 
omni-channel customer experience environments.

6 | PCI-Pal PLC 
Annual Financial Report 2021

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

Equity placing 
Having made significant progress in refreshing the Group’s 
five-year strategic plan through the first three quarters of the 
financial year, the business took the decision to undertake 
an equity placing in April 2021, raising gross proceeds of 
£5.5 million (£5.18 million net of expenses) to allow it to invest 
in further expansion into the new global territories of Canada, 
Australia, and mainland Europe. These are some of the largest 
contact centre markets in the world and will grow PCI Pal’s 
addressable market by over 40% as we begin to expand our 
proactive sales and marketing efforts into these regions. To 
succeed in these new regions we will be looking to hire talented 
people and to work with our existing, and growing, network of 
global partners, many of whom already have operations in these 
territories.

The majority of the execution of those plans commence in FY22, 
but naturally we have not wasted any time in maintaining the 
pace as we roll out these calculated but ambitious next steps as 
we head into the new financial year.

PCI Pal Advisory Committee (“PAC”)
Having established the Company’s Advisory Committee in 
September 2020, we set out our plans to leverage the collective 
professional and industry experience of advisors whom we 
intended to add to the committee over the coming years. 
During the year we were very pleased to welcome the highly 
experienced payments expert Neira Jones to the PAC. As 
anticipated, the PAC has been an excellent resource for myself 
and the Board as we undertook a refresh of the Company’s five 
year strategic plan during the year. 

Since the year end, we have added two further members to 
the PAC, Jay Patel and Emilia D’Anzica, covering key strategic 
areas for the business including product development and 
management of global cloud voice and digital environments, 
and customer success to minimise churn and drive upsell over 
the long term as we continue to scale this business. The PAC will 
continue to add value as we build on our rolling strategic plan 
and product vision in the years to come.

COVID-19
As previously reported, PCI Pal was well positioned to deal 
with the implications of the onset of the COVID-19 pandemic. 
Supporting our view that the contact centre market was likely 
to grow, Contact Babel has confirmed in its recent market 
reporting that both the US and UK contact centre markets have 
expanded by 2% and 4% respectively across 2020, the largest 
single increase in both regions for more than five years.

Our early investment in cloud technology has been a key 
component of our capability to deal with the operational 
changes that occurred during the pandemic. Today, as the 
market settles we are now at the forefront of flexible cloud 

solutions for secure working for contact centre workers. 
Homeworking, and the knock-on challenges posed to 
businesses who have employees working remotely, is something 
that all businesses are incorporating into their business 
communications requirements. PCI Pal is working closely with 
our partners to ensure our payment products are closely aligned 
with their solution offerings so, as the digital shift gathers even 
more pace, we are at the forefront of this opportunity.

Finally, the Group is currently undertaking a ‘Return to Work’ 
assessment for its employees in the UK and US head offices. We 
are continuing to monitor the situation and anticipate having 
more clarity on our plans by the end of H1 FY2022, depending 
on local government guidance. We have remained in contact 
with our people either through company-wide surveys or 
through 1:1 manager engagement. As such we have begun to 
plan for what the Return to Work may look like for PCI Pal but 
believe it sensible to let the current situation stabilise further 
before making a final decision. Before the pandemic more than 
60% of the Group’s employees were already home-based and so 
PCI Pal has faced little disruption with all team members moving 
to working from home.

Our People
Focus on people is a critical aspect to PCI Pal’s business strategy. 
We have maintained a corporate objective throughout the last 
two years to create a culture that people want to be part of. 
I have been with the PCI Pal business from day one, and I am 
extremely proud to see the business evolve and grow from the 
small team that started it, to the 71 employees that we had at the 
year end, with more expected to join over the coming year as we 
continue to execute against our plans, and achieve our vision. 

Our people are the backbone of the business and to see 
them achieve their own goals, working together whilst also 
‘Enjoying the Journey’, which is one of our key values, gives me 
real confidence for the future of this growing business. Many 
businesses have been hindered operationally by the recent 
COVID-19 pandemic, but our team was able to take it all in their 
stride and we were brought closer together and more cohesive 
as a result. 

Strategy and Market
PCI Pal’s mission is ‘to provide organisations globally with secure 
cloud payment and data protection solutions for any business 
communications environment including voice (phone), chat, 
social, and email, all of which are commonly incorporated into 
the contact centre customer engagement mix’.

PCI Pal’s vision is to be ‘the preferred solutions provider that 
organisations turn to globally for securing payments across all 
business communications through easy to integrate and simple 
to deploy cloud technology’.

PCI-Pal PLC | 7 
Annual Financial Report 2021

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

Our addressable market is any size organisation taking payments 
within business communications environments, anywhere in 
the world. We work with our partners and customers to allow 
them to secure payments whilst adhering to strict information 
security rules around credit and debit card data, namely PCI 
Compliance. In particular our solutions are utilised within call or 
contact centre environments.

PCI Pal has customers across the globe today as a result of our 
cloud capabilities. We have had a particular focus on the UK 
market where the business was established, and the US where 
we launched in 2018. Following our most recent fund raise in 
April 2021, we are now planning to start to proactively expand 
the business into three new core territories; Canada, Australia, 
and mainland Europe. These three new territories represent 
some of the largest contact centre markets in the world and as 
such we expect that over time this will grow our addressable 
market by at least 40% as we begin to execute on those plans.

With more than 75% of our new business generated from 
channel partners, and with many of our partners being large, 
globally-dispersed organisations themselves, we are well-
positioned to leverage these routes to market to support our 
further global expansion. We will continue to strategically target 
new partners, both those with a global footprint as well as 
regional sector specialists. 

Our addressable market is underpinned and strengthened 
by two major global industry dynamics occurring today; the 
increase in regulation and governance surrounding data security 
worldwide; and secondly, the transition in the communications 
market of services served from on-premise equipment moving 
to services delivered from the cloud. With the combination 
of these dynamics, PCI Pal is acting as an enabler for both 
security but also the payment itself, seamlessly integrated into 
our customer’s customer engagement tools. Additionally, as 
the first in our space to bring a true-cloud offering to market, 
and the only global player with a sole focus on cloud, PCI Pal is 
in a strong position to capitalise on the digital transformation 
occurring across the business communications, security, and 
payments markets.

Further to this, contact centres are the modern day shop-front 
of many organisations, and customers today expect not only 
an exceptional customer experience but also to feel secure at 
the same time, especially when sharing their most sensitive 
personal data, such as payment data. PCI Pal solutions solve 
both the security and compliance challenge for any business 
taking payments from these customers, and we do it to benefit 
the wider customer experience, working seamlessly with 
organisations’ omni-channel customer engagement tools. 

8 | PCI-Pal PLC 
Annual Financial Report 2021

By using PCI Pal services, companies not only secure the most 
sensitive of customer data, payment data, but they do so in such 
a way that will allow them to comply with the ever-changing 
information security and data governance standards related to 
how they handle this data. Additionally, by using PCI Pal services, 
customers will make significant progress towards broader regional 
data protection regulation such as GDPR in the European Union 
and the California Consumer Privacy Act in the US.

Contact centre markets in both the UK and US represent between 
2-3% of the working populations of those countries, and the 
trends are similar in the new territories we are expanding into 
in FY22. Our ability to serve any size contact centre is essential 
when considering the make-up of this large employment pool 
across our market. In the US alone 94% of all contact centres 
(37,000 contact centres) have between 10 and 250 agent seats, 
employing 2.04 million agents which makes up more than 55% of 
the entire employed agent population in the country. 

It is therefore a key differentiator for us to be able to serve 
organisations across our entire market. Our customers range 
from small contact centres up to the very largest with more 
than 5,000 agent seats, but by far the majority are in the small 
to mid-size with our average annual contract values of between 
£15,000 and £20,000. This more numerous end of the market 
is a substantial risk reducer for churn in the business, given our 
revenues are spread across a higher number of customers. We 
also target the less numerous, larger enterprise-size businesses 
and contact centres (defined as being contracts with an annually 
recognised revenue value for the Group in excess of £100,000 
p.a.) which currently represent 43% of our revenues. As there 
are relatively far fewer of these larger contracts, the enterprise 
deals are less predictable and more challenging to forecast.

PCI Pal Cloud
Having launched our cloud environment in October 2017, 
and having defined a key strategic objective to be the leader 
in cloud-based secure payments services in our market 
globally, we have gathered significant technical momentum. 
Our platform continues to evolve as the most mature in the 
space with the majority of competitive solutions available still 
leveraging on- premise customer hardware or privately hosted 
hybrid-cloud environments.

We have focused much of our earlier stage product 
development efforts on our capability to integrate 
cloud- to- cloud with major technology vendors with whom we 
partner. These include some of the best-known names in both 
the business communications and payments space including 

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED
CHIEF EXECUTIVE’S STATEMENT CONTINUED

Revenue +260% 
NORTH AMERICA 
Having completed our third full financial year in 
the US since launch in 2018, we have seen sales 
and revenue momentum continue to build as well 
as further success in securing new partnerships 
with additional US-headquartered global 
businesses.

Revenue +41% 
EMEA 
The EMEA business had an excellent year and, as the 
more mature region in the Group, saw another year 
of substantial revenue growth with a year-on-year 
increase of 41% to £5.5 million (2020: £3.9 million). 

PCI-Pal PLC | 9 
PCI-Pal PLC | 9 
Annual Financial Report 2021
Annual Financial Report 2021

CHIEF EXECUTIVE’S STATEMENT CONTINUED

Genesys, Worldpay, Vonage, 8x8, and Talkdesk. Furthermore, 
we have pioneered the availability of viable secure payment 
cloud solutions for some of the largest contact centres in our 
target markets, supporting more and more enterprise business 
moving to the Cloud, providing our services to enterprise-level 
customers with contact centres exceeding 5,000 agents. 

In the year we launched our speech recognition offering for 
both our Agent Assist and IVR services. This offering is most 
popular where a customer may have difficulty entering their 
card details using their telephone keypad, so instead can speak 
them. We have successfully sold our new speech service in the 
year, with a number of customers now live using these services.

Amazon Web Services is our chosen provider of virtualised 
cloud services where we host our platform today. Validating 
our technology strategy, AWS is the most commonly used cloud 
hosting provider across all our partners and is consistently 
growing in utilisation by organisations around the world 
undertaking digital transformation to the Cloud. Additionally, 
utilising AWS has enabled us to produce highly flexible services 
and integration methods which allows us to be agnostic to the 
communications environment to which we are integrating.

Our true-cloud approach allows us to deliver services across the 
globe whilst maintaining data sovereignty and regional handling 
of payment traffic as we are able to leverage the data regions 
we have created within the AWS global hosting environment. 
This is both of appeal to smaller local customers who need their 
data to be handled in the territory within which they trade; but 
equally to larger multi-national organisations whose businesses 
may be geographically dispersed with complex data governance 
requirements. Our customers can therefore use a single PCI 
Pal service, but choose to handle their customers’ data locally 
wherever that customer is utilising the service.

PCI Pal’s cloud platform has been developed from the outset 
using cloud native technologies, and today our platform 
continues to evolve. We leverage both a micro release strategy 
enabling us to be more nimble with development cycles and 
DevSecOps, automatically baking-in security which reinforces 
our ability to develop secure software at speed. This strategy, 
along with our agile product development teams, ensures 
we continue at pace to test and learn for new products and 
features. Our investment in our cloud platform places us in a 
position of strength from which we can forge ahead as we invest 
further in new product and features to further capitalise on the 
breadth of the market opportunity globally.

Product Update

Our core products today cover the entire spectrum of business 
communications; Agent Assist, our live agent secure payment 
tool; IVR, our fully automated service for auto-attendant 
environments where no agent is involved; and Digital, our 
offering to facilitate businesses to handle secure payments 
through any number of digital channels such as chat, social, 
SMS, email and more. 

Since taking over as CEO in late 2018, I have driven further 
investment into our engineering resources and worked towards 
implementing product management functions within the 
business. After all, it is the relevance of our products to our 
partners and customers that is a critical component of our 
ability to retain and grow our business. FY21 was always planned 
to be a year of further positive development for PCI Pal from an 
engineering and product standpoint. 

I was pleased to announce our new CTO’s arrival to the business 
after an extensive search where we sought to find the right mix 
of cloud, payments, and communications experience. Mufti 
Monim is a high energy technology and product leader with 
extensive experience across the cloud payment space, as well 
as having experience working in the mobile communications 
industry. His previous roles include CTO at Deko, a leading, 
high- growth, retail finance cloud technology provider, and Head 
of Technology for financial and online at Lebara, the well-known, 
multi-national telecommunications and international money 
transfer business. 

With the new CTO’s input and experience, alongside that of our 
existing management team, plus the advice and experience we 
are gathering from our advisory committee, we are well placed 
to further evolve our product offerings over the coming years. 
Following the equity fund raise in April 2021, we will continue 
to accelerate our investment in product development and 
product management, and I look forward to updating investors 
throughout the year on that progress.

North America
Having completed our third full financial year in the US since 
launch in 2018, we have seen sales and revenue momentum 
continue to build as well as further success in securing 
new partnerships with additional US-headquartered global 
businesses. 

Our sales progress is particularly evident in the increased 
quantities of customer contracts that we have signed as a result 
of our success in the last two years of acquiring and on-boarding 
new partners, as well as our direct marketing efforts. In the year, 
we increased the number of customer contracts won by 68% to 
62 contracts (2020: 37), with 76% of these coming from channel 
partners. These new contracts allowed us to increase our key 

10 | PCI-Pal PLC 
Annual Financial Report 2021

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

growth metric of TACV by 66% year on year to £2.76 million 
(2020: £1.66 million), an good indicator of future revenues. 

Contributing to the TACV uplift we completed the year with 
£1.34 million of new ACV contract value, an increase of 26% 
on the prior year’s achievement which included the Company’s 
second largest contract in history. Excluding this one-off deal 
in FY20, the average ACV contract values are £21,500 in FY21 
against £17,400 in FY20, which illustrates the significant increase 
in underlying velocity and quantity of deals that the US business 
has produced.

Further to this increase in volume sales, we have continued to 
be successful in signing additional enterprise-size businesses, 
including several Fortune 500 companies, and one of the best 
known sports fashion retailers in North America. 

As a result of growing sales success since our launch in the US, 
revenues for the region are now beginning to build to more 
notable levels, increasing to £1.8 million (2020: £0.5m). Our 
US-based deployment team have been very successful in the 
year. We finished the year with £2.06 million of live annual 
ACV contracts from North America (2020: £0.59 million). The 
highlight deployment was one of the region’s largest deals 
which went live across more than 1,500 agents in less than 
2 months from date of signing.

We have continued to expand our channel partner eco-system 
in the region in line with our plans, this has also included 
notable extensions to existing relationships with major players 
in both the CCaaS and Business Process Outsourcer (“BPO”) 
sectors respectively. In Q4 we announced the expansion of 
our existing relationship with Genesys, one of the largest 
technology suppliers to the contact centre market worldwide. 
PCI Pal products are now available natively within Genesys Cloud 
products as a premium partner on the Genesys AppFoundry 
globally. Adding to our growing strength in the BPO sector, we 
expanded one of our existing regional channel relationships 
with one of the market leaders to a global arrangement, which 
during the year resulted in a number of new contracts across 
both the US and Europe. Further to that, we signed another 
major BPO with global operations as a channel partner during 
the period, signing our first US deal with that partner in H2.

The US sales effort with new partners continues to benefit the 
business Group-wide, with many of our global partners having 
headquarters in the US, but with global operations spread 
across our key markets. We have seen a direct correlation 
between our partner activities in the US through to increased 
sales pipeline in other regions. PCI Pal remains tactical in how 
we both seek out new partners, and how we then enable 
the full potential of those relationships over time. This is only 

possible through the quality of the people we have brought into 
this business, particularly across sales and marketing, and the 
increasing data analytics capabilities of our sales and delivery 
efforts that allow us to better understand how best to invest 
time and effort. 

In the final month of the financial year we hired a new sales 
leader who will be running our US sales team, reporting to our 
US-based group Chief Revenue Officer. This was a newly created 
role to add a layer of regional sales management focus and to 
free up our CRO as we begin to expand into new territories. The 
US is our most important market and we will continue to invest 
into the country to maintain our strong growth.

EMEA
The EMEA business had an excellent year and, as the more 
mature region in the Group, saw another year of substantial 
revenue growth with a year-on-year increase of 41% to 
£5.5 million (2020: £3.9 million). This growth continues to be 
driven by the accelerated sales bookings from the back end 
of the prior year and across FY21, as customers signed reach 
‘go-live’, and we begin to release revenue in line with our 
revenue recognition policies. 

Revenues in EMEA are generated both from services on our first 
generation, privately-hosted platform and, since 2018, from our 
margin-rich, true-cloud AWS environment. We ceased selling 
new services on the first-generation platform in 2018 and have 
an active transition programme to move customers from this 
platform over to our AWS platform over the next 18 months to 
allow us to de-commission that environment.

EMEA new sales momentum in the year has been strong 
throughout with our key future indicator of revenue, TACV, 
increasing 34% to £6.7 million (2020: £5.0 million). Illustrating 
the strength of our channel strategy, we sold a further 126 
customer contracts in the year, a 64% increase on the prior year, 
with 79% coming from channel partners. The ACV value of these 
contracts increased 12% year on year to £1.7 million against a 
relatively strong prior year comparator (2020: £1.5 million).

Our partners continue to perform well for us in the region. 
Many of the top performing resellers are US-headquartered 
multi-national organisations with whom the EMEA team are 
benefitting from our North American partner relationship 
expansion work. Additionally, we have long standing 
partnerships with key regional players such as Civica and Capita, 
for whom we are the solution of choice for their payments 
businesses.

PCI-Pal PLC | 11 
Annual Financial Report 2021

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

Sales highlights in the year include a contract, which is now 
live, with one of the best-known pan-European airlines in the 
UK, a FTSE100 energy provider, and more than 25 further 
contracts with government agencies, the majority of which 
are local authorities across the UK. Already working with two 
of the largest central government agencies across more than 
7,000 agent seats, during the year we increase our total of UK 
government customers to over 60, further strengthening our 
position in this important and stable sector.

The EMEA business has to date been primarily focused on 
the UK market. However, we have also successfully sold and 
deployed solutions across other countries in Europe. As a result 
of our fund raise in April 2021 we are beginning to execute on 
our plans to establish a formal footprint in mainland Europe 
and aim to make our first dedicated European hires later in the 
financial year to June 2022. We see an extensive opportunity 
for the business in mainland Europe which, similar to North 
America, is a relatively untapped market.

Channel Partners
Our channel sales model has been one of our three pillars of 
strategic focus since we set out the current plan over four years 
ago. Our partners include some of the best-known names in 
the high-growth business communications markets (CCaaS and 
UCaaS) such as Genesys, 8x8, Talkdesk, and Vonage; as well as 
partners from a variety of markets including payment service 
providers, BPOs, and systems integrators. In the year, 78% of 
all new contracts were generated from partners (2020: 78%), 
which contributed 72% in ACV value for the year (2020: 42%). 

We categorise our partners into four different groups:

• 

• 

• 

• 

 Integrated Partners - Such as CCaaS, UCaaS or carrier 
partners with tight telephony, and sometimes desktop, 
integrations. Repeatable integrations facilitate shorter 
customer implementation times.

 Solution Providers - Typically Value-Added Resellers (“VARs”) 
and Systems Integrators of the major traditional telephony 
platforms such as Genesys, Cisco, and Avaya. Solution 
Providers also includes Payment Service Providers such as 
Worldpay B2B, Capita Pay 360, and Civica. We also include 
our BPO partners in this category of partners.

 Referral Partners - Partners who introduce customers to us, 
to whom we then sell direct. These include Master Agents, 
consultants, as well as other organisations who may prefer 
to first introduce, prior to becoming a fully enabled reseller.

 Technology Partners – typically these are major technology 
vendors, such as Oracle, with whom we have sought 
technology accreditations that allow us to sell to both 

12 | PCI-Pal PLC 
Annual Financial Report 2021

their own partner communities and also major enterprise 
customers.

The business has balanced its investment and time-focus across 
two initiatives with our partners in the year. Firstly, focused 
effort to capitalise on the true depth of relationships with 
partners, many of whom are multi-national large organisations; 
and secondly, to strategically target new partners with whom we 
seek to work with and whose customers include organisations 
that takes payments across business communications 
environments. 

The year has seen good progress against both of those 
initiatives. We have signed a number of new target partners 
in the period, including a major vendor in the government IT 
services sector in the US, a European headquartered global 
leader in the enterprise technology in the travel space, and 
numerous regional Solution Provider vendors. Additionally, we 
have been successful in expanding and further deepening our 
relationships with a number of existing global partners. We 
continue to both progress and build our pipeline of new partner 
accounts as we enter the new financial year.

We work in a highly collaborative way with our partners with 
our marketing efforts closely aligned to our sales goals. A 
channel marketing highlight of the year was the establishment 
and launch of our first virtual conference “Payments: The Future 
of Security and CX”. The event was the first of its kind in our 
space, where we had the majority of our global partners not 
only in attendance but many taking speaking slots to discuss 
the relationship between security and CX, and the challenges 
that companies face in achieving both to a high standard whilst 
still commercialising their activities. In attendance at the event 
were Worldpay, Verizon, PayPal, Calabrio, Talkdesk, 8x8, Capita, 
Civica, NICE inContact, and Oracle, as well as a keynote from 
our Advisory Committee representative, payments expert, Neira 
Jones. We look forward to the FY 2022 event.

Operations
PCI Pal is growing strongly with more and more customers 
choosing our solutions to secure their payments and data. 
Operationally we have already made many changes to grow 
with this demand. Notably, this year we took the decision to 
further evolve how we engage with our partners and customers 
to give us the framework to continue to maintain low churn 
rates and drive positive net retention rates. Therefore we 
have created Customer Success as a department within the 
business, incorporating the three key functions of Professional 
Services, Service Excellent (or Service Desk), and Relationship 
Management: 

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

Professional Services
The Professional Services team is responsible for the 
deployment of our solutions once signed. It was another 
excellent year of progress and the team has worked fantastically 
in spite of the restrictions placed on our partners and customers 
due to the pandemic. In the last two years, we have invested 
extensive time in understanding, controlling, and improving our 
key delivery metric of time-to-go-live (“TTGL”). In the year we 
signed nearly twice the number of new customers as the prior 
year, yet due to our substantial operational improvements since 
we introduced the TTGL metric, we were able to maintain it 
at the same highly improved level as last year at 5 months on 
average. These new customers accounted for £3.6 million in 
annual recurring revenue showing the value we have built in our 
professional services capabilities.

At PCI Pal, we are hugely passionate about hiring and we see 
every new vacancy as an opportunity to add value to this 
business. We have expanded both UK and US professional 
services teams in line with our plans and we have been 
successful in on-boarding these people to their new roles and 
ensuring they are up to our required level of service excellence 
to engage with our customers. In addition to our strong 
performance against TTGL, our Net Promoter Scores for our 
project engagement activities remain high at 58% above global 
benchmarks illustrating the customer satisfaction following their 
go live with of our services.

Service Excellence
Since the launch of the AWS platform in late 2017 the Group has 
expanded its customer base significantly. I am proud of what 
we have achieved to date and how our professional services 
team delivers our solutions. However, as a business we need 
to drive more focus into supporting these deployed customers 
and their technical requirements. Previously, our support 
team had been part of the professional services department, 
however we have recently brought support into its own centre 
of excellence, headed by a VP. That VP’s task is to structure our 
support function for the future allowing us to provide worldwide 
support. We will be separately measuring their performance 
via customer satisfaction (CSAT) surveys, as well as expanded 
NPS scoring to ensure that they meet our high expectations of 
service as we increase our focus on churn and retention metrics.

Relationship Management
The Professional Services and Service Excellence teams are the 
foundations to establishing partner and customer relationships 
in the right way, leading to achieving the long-term adoption 
of our solutions and customer loyalty. The third leg of the 
changes being introduced is the creation of a dedicated account 
management function with the planned hiring of regional 
Success Managers. These Success Managers will work closely 
with our partners and customers to ensure they are successful 
in using our products and services. 

Over time, our increased focus and investment in the Customer 
Success function will help us protect our low churn rates and 
drive positive net retention. Already PCI Pal achieves positive 
net customer retention, with a net retention rate in the year of 
111.1%. We are using this opportunity to disclose our retention 
metric for this last financial year for the first time as well as 
installing it as a key metric for the business to focus on going 
into FY22. 

Completing the changes and additions, since the year end, we 
announced that we had added two new members to the PCI 
Pal Advisory Committee. Emilia D’Anzica has more than twenty 
years’ experience in Customer Success, which today includes 
being founder of her own West Coast US-based consultancy, and 
in the past has included senior roles at a number of high- growth 
SaaS companies in the United States, including WalkMe the 
Forbes Cloud 100 unicorn. So, the addition of Emilia to our 
resources on the PAC is the final piece in the business’ current 
plan to create the starting foundations to on-going excellence in 
customer success.

Infosec
Paramount, and an intrinsic part of everything we do, is the 
security of our services and cloud platform. We achieved 
certification for the fourth year running against the current 
version of the Payment Card Industry Data Security Standards 
(PCI DSS) for our AWS cloud platform since its full launch; and 
for the ninth year running for our first-generation platform. This 
certification testifies that PCI Pal is the highest level of security 
required under PCI DSS and, as a Service Provider, can therefore 
handle payment data for any size organisation across the globe. 

PCI-Pal PLC | 13 
Annual Financial Report 2021

STRATEGIC REPORT CHIEF EXECUTIVE’S STATEMENT CONTINUED

In addition to PCI DSS, we continue to maintain a variety of 
globally-recognised standards, including ISO27001 (Information 
Security Management Systems), ISO22301 (Business Continuity), 
ISO9001 (Quality Management Systems), and ISO14001 
(Environmental Management). In totality our accreditations not 
only bolster our own processes but ensure that our partners and 
customers have points of reference to recognisable standards 
by which the Company operates when they are procuring our 
services.

Outlook
After a strong year I believe that the business is set to take 
another sizeable step forward in the next financial year. Whilst 
we do continue to be mindful of the pandemic, we believe 
that the momentum we have built, together with our ability to 
deliver new customer deployments, and our near-term sales 
pipelines means we are well-positioned to have another year of 
substantial progress.

Since the year end, we have already concluded a number of 
notable new sales, including: a competitive enterprise win to 
provide our Agent Assist services to a NASDAQ-listed hosting 
provider covering customer’s contact centres in both the UK 
and US; and a competitor displacement at a new partner, which 
has resulted in the new partnership’s first customer contract. 

This new partner is a Genesys VAR in the US. and the customer 
is using our recently announced improved combined product 
offering with the Genesys Cloud.

Operationally, following the fund raise, we have started to 
implement the new geographic expansion and other strategic 
plans set out to investors at the time of the raise. Our people 
remain key to helping us deliver on these enhanced plans and, 
so far in the new financial year, we have already found and 
hired several key, talented people to help us achieve this. I am 
therefore confident in the long-term future of the business 
as we continue driving sustained revenue growth capitalising 
on the foundations we have built. I look forward to updating 
investors further on progress throughout FY22.

James Barham | CEO
3 September 2021 

“PCI Pal has further enhanced our strong portfolio of PCI solutions 
by providing a fully assisted service for customers taking telephone 
payments. PCI Pal’s technology is all cloud-based and compatible 
with the latest advances in VoIP telephony. This enables Pay360 
to offer unrivalled choice when it comes to safeguarding our 
customers’ sensitive financial data.”
Pay360 part of Capita Software

14 | PCI-Pal PLC 
Annual Financial Report 2021

STRATEGIC REPORT STRATEGIC REPORT 

CHIEF FINANCIAL OFFICER’S REVIEW

FOR THE YEAR ENDED 30 JUNE 2021 

Key financial performance indicators

The Directors use several Key Financial Performance Indicators (KPIs) to monitor the progress and performance of the 
Group, its subsidiaries and targets. All the core KPIs are showing top quartile performance against expectations. 

The principal financial KPIs are as follows:

1 Revenue

2   Gross Margin
3   Annual Recurring Revenue1 
4   Annual recurring revenue as % of Revenue
5   Revenue generated from Non-UK deployments
6   Percentage of Revenue from non-UK deployments

£7.36m

76%

£6.48m

88%

£2.06m

28%

2021

Change %

2020

Change %

+67%

+9%

+75%

£4.40m

69%

£3.70m

84%

+56%

+15%

+56%

2019

£2.82m 

60%

£2.37m

84%

+280%

£0.76m

+400%

£0.31m

17%

11%

7   Adjusted EBITDA2

8   Cash facilities available3
9   Deferred Income

(£2.56m)

+28%

(£3.57m)

+20%

(£4.44m)

£7.52m

£8.09m

£5.55m

£4.53m

£1.49m

£2.45m

1  

2 

 Annual Recurring Revenue is the revenue generated from the recurring elements of the contracts held by the Group and recognised in the Statement of 
Comprehensive Income 

 Adjusted EBITDA is the loss on Operating Activities before depreciation and amortisation, exchange movements charged to the profit and loss and 
expenses relating to share option charges 

3 

Cash balance plus undrawn debt facilities

The principal operational KPIs are as follows:

1 Contracted TACV1 deployed and live

2   Contracted TACV in deployment

3   Contracted TACV – projects on hold

4   Total Contracted TACV

2021

Change %

2020

Change %

2019

£7.69m

£1.12m

£0.70m 

£9.51m

+90%

-49%

+34%

+41%

£4.04m

£2.19m

£0.52

£6.75m

Not Calculated

Not Calculated

Not Calculated

+66%

£4.06m

5   ACV of contracts cancelled before deployment

£0.2m

Not Calculated

Not Calculated

6   Signed ACV in financial period

£3.11m

+19%

£2.62m

+37%

£1.91m

7   AWS Platform Churn2

8   AWS Platform Net Retention Rate3

9  

Headcount at end of year  
(excluding non-executive directors)

10   Ratio Personnel cost to administrative expenses 

6.7%

111.1%

71

71%

Not Calculated

Not Calculated

Not Calculated

Not Calculated

58

77%

50

70%

1 

2 

3 

 TACV is the total annual recurring revenue of all signed contracts, whether invoiced and included in deferred revenue or still to be deployed and/or not yet 
invoiced

 AWS platform churn is calculated using the ACV of lost deployed contracts in the period divided by the opening total value of deployed contracts at the start of 
the period

 AWS platform net retention rate is calculated using the opening total value of deployed contracts at the start of the period less the ACV of lost deployed contracts 
in the period plus the ACV of upsold contracts signed in the period all divided by the opening total value of deployed contracts at the start of the period 

PCI-Pal PLC | 15 
Annual Financial Report 2021

STRATEGIC REPORT STRATEGIC REPORT 

CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

Revenue and gross margin
Overall Group revenue grew by 67% to £7.36 million (2020: 
£4.40 million) and gross margin improved to 75% (2020: 69%) 
as more revenue continued to be generated from the AWS 
platform. The first-generation platform, which we have not 
proactively sold since 2019, now accounts for 24% of revenues 
(2020: 48%).

The Group launched its first international operation in February 
2018 in North America, and I am pleased to say that revenues 
are growing strongly in this region. Since then, we have also 
generated revenue in Australia, which is progressing well in 
preparation for our planned increased investment in that 
territory later in FY 2022. Revenues from our non-UK customers 
now make up 28% (2020: 11%) of the overall Group revenues. 
Over the next few years, the revenues generated from our 
international operations are expected to continue to grow 
strongly as we strengthen our position in the United States and 
invest in expanding our services more into Canada, Australia and 
into mainland Europe. 

The Group’s revenue reflects its SaaS business model. It delivers 
its services primarily through channel partners into contact 
centres who are predominantly charged on a recurring licence 
basis. The terms of the sales contracts generally allow for 
automatic renewal of the licences for a further 12-month period 
at the end of their initial term. 88% (2020: 84%) of revenues 
come from annually recurring licences and transactions giving 
the Group high future revenue visibility.

ACV growth
Annual Contract Value (“ACV”) growth is a key leading growth 
metric of the Group. Contracts signed in the financial year begin 
to filter through on a monthly basis into recognised revenue 
currently after an average of 26 weeks. ACV grew by 19% in the 
year to £3.11 million (2020: £2.62 million) positively reflecting 
the successful evolution the sales and marketing operations 
had to undertake to reflect the changing working environments 
driven by the COVID 19 pandemic.

TACV
TACV at the end of the financial year increased 41% to 
£9.51 million (2020: £6.75 million). This metric is a key 
indicator of our accumulating ability to reach future cash 
flow and then profit break-even as customers go live with our 
services. Growing levels of TACV produces increasing levels of 
future revenue visibility, an attractive aspect of the Group’s 
business model.

16 | PCI-Pal PLC 
Annual Financial Report 2021

This £9.51 million of TACV is analysed as follows:

2021
£7.69 million £4.04 million Live and delivering monthly revenue

2020

£1.12 million £2.19 million Mid-deployment and therefore expected 

to deliver revenues in the next few 
months

£0.70 million £0.52 million Classed as on hold

Contracts are typically on hold as a result of a lack of resource 
with the customer and/or channel partner, or where our 
solution is part of a larger project being delivered by our partner 
or the customer, which may mean there is a delay in reaching 
the PCI Pal aspect of the project. Such on-hold contracts 
therefore take longer to start delivering recurring recognised 
revenues. 

As with any internationally expanding business, exchange rates 
can disproportionally affect the reporting of Group numbers as 
assets and sales are translated into pounds sterling for reporting 
purposes. During the financial year we saw the US dollar 
exchange rate increase from $1.25 to $1.40 which had the effect 
of reducing the sterling value of the US denominated contracts 
for TACV purposes by approximately £0.26m from the original 
internal expectations set using the $1.25 original exchange rate.

Churn and Net Retention 
On the launch of the AWS platform in October 2017, the Group 
initially focused its resources on signing new contracts with new 
logo customers. However, as the number of contracts grow and 
are deployed, we are seeing requests for additional licences, 
as our customers grow or introduce us to other parts of their 
own groups, or purchase new products from us, such as PCI Pal 
Digital or Speech. These upsell contracts are now an important 
part of the Group’s ACV sales and in FY21 represented 
£0.54 million of the £3.11 million total.

For the AWS platform, upsells in the financial year to customers 
that have gone live were far greater than contract losses leading 
to a positive net retention of 111.1%.

The pandemic naturally put pressure on some of our customers, 
for example those in the travel and hospitality sector. During 
the year we agreed to terminate £0.20 million of contracts prior 
to them going live due to changes in circumstances from the 
original expectations. Overall churn on the AWS platform in the 
year from contracts that had gone live was 6.7%. 

STRATEGIC REPORT CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

Adjusted operating loss1
Adjusted operating loss for the Group changed as follows for the 
year:

EMEA
£000s

North America
£000s

Central
£000s

Total
£000s

(866)

(1,977)

(1,118)

(3,961)

(12)

–

562

–

–

115

550

115

(878)

(1,415)

(1,003)

(3,296)

(1,330)

(2,081)

(800)

(4,211)

18

–

(35)

–

2

108

(15)

108

(1,312)

(2,116)

(690)

(4,118)

2021

Loss from 
Operating 
Activities
Exchange rate 
movements
Expenses 
relating to 
Share Options
Adjusted 
operating loss

2020

Loss from 
Operating 
Activities
Exchange rate 
movements
Expenses 
relating to 
Share Options
Adjusted 
operating loss

Change in year

434

701

(313)

822

1 

 Loss from Operating Activities before exchange losses/gains recorded in the 
profit and loss and share option charges

Adjusted EBITDA

EMEA
£000s

North America
£000s

Central
£000s

Total
£000s

(878)

(1,415)

(1,003)

(3,296)

692

48

0

740

(1,312)

(2,116)

(690)

(4,118)

528

16

0

544

(784)

(2,100)

(690)

(3,574)

Change in year

598

733

(313)

1,018

2021

Adjusted 
operating loss 
(from above)
Depreciation 
and 
amortization
Adjusted 
EBITDA

2020

Adjusted 
operating loss 
(from above)
Depreciation 
and 
amortization
Adjusted 
EBITDA

EMEA
The EMEA region’s Adjusted Operating Loss decreased by 
£0.43 million in the year to £0.88 million (2020: £1.31 million). 
The region continued to deliver strong revenue which grew 
by 40% to £5.46 million (2020: £3.89 million) resulting in an 
improvement of £1.22 million in Gross Profit at a margin of 70% 
(2020: 67%).

Administrative costs, before exchange movements, grew by 
£0.79 million to £4.69 million primarily reflecting a further 
investment in personnel, especially in the Engineering and 
Professional Services departments. 

Depreciation and amortisation costs were £0.69 million 
(2020: £0.53 million) meaning that the EMEA operation recoded 
an adjusted EBITDA loss of £0.19 million (2020: £0.78 million). 

North America
The North America region’s Adjusted Operating Loss (which 
includes the Australia trading results) decreased by £0.70 million 
in the year to £1.42 million (2020: £2.12 million). The region 
continued to deliver strong revenues which grew by £1.40 million 
to £1.91 million resulting in an improvement of £1.29 million in 
Gross Profit at a margin of 92% (2020: 90%).

Administrative costs before exchange movements grew by 
£0.59 million to £3.16 million primarily reflecting a further 
investment in personnel especially in marketing and professional 
services. 

Depreciation and amortisation costs were £0.04 million 
(2020: £0.02 million) meaning that the North American 
operation recoded an adjusted EBITDA loss of £1.37 million 
(2020: £2.10 million). 

Central
Costs for the Central operation relate to the PLC activities 
of being a listed company only, including the majority of the 
employment costs of James Barham (CEO) and myself, as well as 
the three non-executive directors.

Administrative expenses
Total statutory administrative expenses were £9.52 million 
(2020: £7.25 million), an increase of 31%. Of the £2.27 million 
increase, £0.56 million related to the movement in exchange 
rates and £0.01 million to the movement in share option charges. 
The underlying increase was therefore £1.7 million, of which 
£0.76 million was from the overall increase in personnel costs as 
the Group moved from 58 employees to 71 employees at the end 
of the financial year. The cost to run the AWS platform (including 
the development and staging systems) in the year was £0.9 million, 

PCI-Pal PLC | 17 
Annual Financial Report 2021

(186)

(1,367)

(1,003)

(2,556)

Further segmental information is shown in Note 9. 

STRATEGIC REPORT CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

an increase of £0.4 million over the prior year. Depreciation and 
amortisation increased by £0.2m to £0.74 million. 

Personnel costs charged to the Comprehensive Income Statement 
(including commission, bonuses and travel and subsistence 
expenses) were £6.30 million (2020: £5.54 million), and 
£0.79 million (2020: £1.00 million) of the personnel costs were 
capitalised as Development costs. These personnel costs make up 
71% (2020: 77%) of the administrative costs of the business. Travel 
expenditure fell to £0.03 million (2020: £0.26 million) due to the 
restrictions enforced during the pandemic.

Administrative expenses in FY22
Following the successful equity placing in April 2021, the Group 
raised a net £5.18 million to fund its expansion into Canada, 
Australia and mainland Europe as well as strengthen the 
product engineering teams and launch the customer success 
initiatives. As a result, it is planned that headcount will increase 
in the coming year and so administrative expenses will also 
increase proportionately. This investment is expected to lay the 
foundations for the Group’s future growth in FY23 and beyond.

Changes in accounting policies 
During FY21 our accounting policy relating to the treatment of 
initial set up fees relating to contracts signed was amended. We 
deemed this change immaterial to the financial results. There 
are no changes in our accounting policies anticipated for FY22.

Capital expenditure
As required by IAS 38, the Group capitalised a further 
£0.79 million (2020: £1.00 million) in development expenditure 
as we continue to invest in the AWS cloud platform and 
introduce new features and products. The Group also capitalised 
£0.13 million (2020: £nil) of external contractor work relating to 
the Group’s new website and management reporting systems.

Other capital expenditure relating to computer equipment was 
£0.04 million (2020: £0.03 million). Most of this expenditure 
related to new laptops for the new staff who joined in the year.

Set-up and Professional Services Fees
During the financial year, the Group generated £1.63 million 
(2020: £1.29 million) of set-up and professional services fees. 
These fees are initially held in the balance sheet as deferred 
income and then released to revenue over the economic length 
of the contract as governed by the IFRS 15 accounting standard.

Deferred income
Deferred income increased 79% to £8.09 million (2020: 
£4.53 million), mostly reflecting the significant growth in new 
business sales and the consequent increase in licence fees 
invoiced in advance, as well as the continued build-up of set up 

18 | PCI-Pal PLC 
Annual Financial Report 2021

and professional services fees which are invoiced on signature 
of a contract then released over the length of the contract, as 
required by IFRS15.

Trade receivables
Trade receivables grew to £2.14 million (2020: £1.26 million) as 
the business expanded its contract base. The level of receivables 
reflects both debtors generated from new business sales as 
well as existing contract renewals outstanding at the end of the 
period. As at the 30 June 2021, £0.61 million of the outstanding 
debtors related to newly signed contracts. 

Our debtor collection rates remain high ending the year with 
91% (2020: 89%) of debtors less than 60 days old. There were 
no debtors outstanding more than 120 days at the year end.

Taxation
During the year the UK entity received £0.15 million (2020: 
£0.22 million) as an R & D tax credit from HMRC relating to the 
financial year ended 30 June 2019. An application is being made 
relating to the financial year ended 30 June 2020, the amount of 
which is currently unknown. 

Cashflow and liquidity
Cash as at 30 June 2021 was £7.52 million (2020: £4.30 million). 

In April 2021 the Group conducted an equity placing of 
5.789 million shares at 95 pence per share to raise £5.50 million 
(£5.18 million net of expenses). During the year, the Group also 
received £0.10 million from the exercise of share options.

In FY21 the Group generated £0.25 million (2020: used 
£1.76 million) of cash from its operating activities in spite of 
recording a statutory pre-tax loss of £4.07 million (2020: £4.13 
million). The strong cash generation is primarily driven by our 
SaaS business model that typically invoices in advance for the 
solutions sold.

The Group’s strong cash generation allowed it to repay in full 
its outstanding loan that was taken out in September 2019, 
without penalty.

Going Concern considerations
The Board of Directors continue to monitor the Groups trading 
performance carefully. It also reviews the potential impact of 
the COVID-19 pandemic, however, the challenges the business 
faced from the pandemic in FY21 have diminished as the 
year progressed and greater understanding of the risks were 
developed.

Since the start of the outbreak, the pandemic has not had 
a significant impact on the Group’s financial performance. 
The business was able to transition to home working with 

STRATEGIC REPORT CHIEF FINANCIAL OFFICER’S REVIEW CONTINUED

relative ease. Before the pandemic, some 60% of our employees 
already worked from home and it was therefore relatively 
easy to migrate the other 40% to home working as we already 
provide employees with laptops and cloud access to all core 
systems and documents. More importantly, our solutions are 
purely delivered through the Cloud and deployed remotely. Not 
having to visit our customers premises to install or maintain our 
solutions has been a significant advantage to both ourselves, 
our partners and customers in the pandemic.

During the year the Group continued to win new contracts 
recording new ACV sales of £3.11 million, while also deploying 
new customers with annual recurring revenue value of £3.65m, 
all achieved with our teams working fully from home. At the 
end of the financial year we had £7.69 million of deployed live 
contracts which help underpin our expectations for growth in 
FY22. 

The Group has clearly had to adapt how it works as a business, 
with greater usage of video conferencing, which has reduced 
the travel expenditure year on year by 80%. We adjusted our 
marketing strategy increasing our digital marketing efforts 
and virtual collaboration with channel partners, which has 
contributed substantially to our continued strong growth.

As a result of the actions taken, and the robust trading 
performance in FY21, the Company has not had to furlough any 
of its employees, and in fact it has continued to hire, growing 
resources to help cope with the additional demand for our 
solutions. The Group has not taken out any government-backed 
loans, but it did take advantage of some of the tax payment 
deferrals that are available, such as VAT deferment in the UK. All 
these deferments had been fully caught up prior to the financial 
year end.

With the Group year-end being 30 June, the Group normally 
prepares its next financial year budgets in the April to June 
period. Historically, this has been undertaken face-to-face 
with all managers meeting in one location. In FY21, due to 
the pandemic, the budget sessions were moved to video 
conference, where the management team presented and 
discussed their departmental plans remotely from across the 
UK and US, where they are located. The Budget process for FY22 
was undertaken in a similar remote manner. 

Following the equity placing, the Group finished the year with a 
cash balance of £7.52 million and no debt. The new funds raised 
are to be used to further expand the Group internationally and 
to underpin its product management and customer success 
capabilities. Therefore, for this year’s budget, the focus has 
been to build on the FY21 robust performance and to build in 
the plans for international expansion. The budget has, therefore, 
made certain assumptions based on the performance in FY21 
as well as a controlled expansion of headcount, which will 
significantly increase in FY22. 

The Board considered the budget presentation in June and the 
controls in place that are designed to allow the Group to control 
its overhead expenditure while still maintaining its momentum 
and delivering market forecasts. Particular attention was paid 
to the potential sensitivity impacts of any adverse movement in 
sales and customer deployments might have on the Group’s net 
cash position and the level of headroom achieved.

The Board also considered actions that could be taken to help 
mitigate the resulting loss in sales. At all points the Directors 
were satisfied in the robustness of the Group’s financial 
position from the presented plans which, they believe, take a 
balanced view of the future growth prospects, together with the 
contingencies that can be taken if the budget assumptions prove 
to be materially inaccurate. 

The Directors therefore have a reasonable expectation that 
the Group has adequate resources to continue in operational 
existence for the foreseeable future. For these reasons, the 
Directors continue to adopt the going concern basis in preparing 
the accounts.

Dividend
The Board is not recommending a dividend for the financial year 
(2020: £nil).

William Good | Chief Financial Officer 
3 September 2021 

PCI-Pal PLC | 19 
Annual Financial Report 2021

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES  
AND RISK MITIGATION

The Board of the Company regularly reviews business risk and 
the Group’s appetite for risk relative to its growth and expansion 
goals. There are a number of potential risks and uncertainties, 
some of which could have a material impact on the Group’s 
performance, and therefore could cause actual results to differ 
materially from those expected. Where possible, processes are 
in place to monitor and mitigate identified risks.

The Group’s Information Security department, led by the 
Group’s Chief Information Security Officer (“CISO”), maintains 
a ‘risk register’ and on a regular basis, in conjunction with the 
Audit Committee, carries out an annual review of the Group’s 
primary risks and uncertainties to update the risk register as 
well as recommending allocation of resources to mitigate key 
risks. This year the annual assessment has been led jointly by 

PCI PAL PLC Risk Map

all the Executive Directors in combination with senior members 
of their respective management teams. The evolution of our 
approach reflects the broader business risks faced by the Group, 
beyond those presented by information security.

The risk map highlights the core areas that the Board monitors 
and discusses. The higher the combined score, the higher the 
risks are to the Group. Mechanisms such as the risk heat map 
allow the Directors to identify the highest priorities and to put in 
place suitable risk mitigations to reduce the likelihood of a risk 
from happening and reduce the impact of a risk event should 
it happen. No business can fully plan and eliminate all the risks 
it faces and so the Board looks to manage and minimise risks 
down to an acceptable level. 

Risk Area

Impact

Likelihood

Vulnerability Speed of onset

Impact v 
Likelihood

Vulnerability 
v speed of 
onset

Combined

1

Information security and 
cyber risks

2 Loss of or infringement of IPR

3 Business Interruption

4 Recruitment and retention

5

Market and product 
development

6 Reputational risk

7 Financial risk

8

9

Generation of sales through 
key partners

Regulation and industry 
standards

10 Pandemic risks

5

5

5

4

4

4

4

3

4

2

3

2

2

2

2

2

2

2

2

2

2

3

2

3

2

3

3

2

1

2

4

4

5

2

3

2

2

3

3

3

1: Incidental
2: Minor
3: Moderate
4: Major
5: Extreme

1: Rare
2: Unlikely
3: Possible
4: Likely 
5: Almost certain

1: Very Low
2: Low
3: Medium
4: High
5: Very High

1: Very Low
2: Low
3: Medium
4: High
5: Very High

15

10

10

8

8

8

8

6

8

4

8

12

10

6

6

6

6

6

3

6

23

22

20

14

14

14

14

12

11

10

20 | PCI-Pal PLC 
Annual Financial Report 2021

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Set out below are the significant business risks areas identified, together with an overview of the mitigating factors considered by the 
Board. This is not an exhaustive list of the risks faced by the Group and is not necessarily presented in order of priority.

Specific Risk Area

Mitigating factors

1. Information Security and Cyber risks

The ever-evolving, sophisticated nature of the cyber threat landscape 
poses an ongoing risk to the Group. Given our market and our cloud 
platform services, revenue is heavily dependent upon the security of the 
Company and its systems and processes.

A successful cyber-attack against the Group’s digital assets could 
significantly impact the Group’s ability to function, damage its business 
reputation and trust among its partners and customers, and therefore 
its ability to retain existing and attract new business.

During the past fiscal year, the general cyber security environment 
has become more challenging with the rise of “Ransomware” attacks, 
and the global pandemic. Work-from-home requirements around the 
globe have made employees more susceptible to social engineering-
based attacks, the need for endpoint security measures around remote 
equipment even more important, and has heightened the risk that 
breaches of third-party suppliers can impact their trading partners.

2. Loss of or infringement of intellectual property rights (“IPR”)

The Group is reliant on IPR to protect its internally generated and 
licensed software. It may be possible for third parties to obtain and 
use the Group’s IPR without its authorisation. Third parties may also 
challenge the validity and/or enforceability of the Group’s IPR.

Protection of the Group’s IPR may involve substantial cost and the 
diversion of resources and management attention.

Trend: Increasing risk

The Group continually invests in informational security, data protection and 
regulatory compliance under the leadership of the Group CISO.

It keeps under review formal data security and business continuity policies 
which are independently audited by a Qualified Security Assessor (“QSA”) 
for PCI compliance, and a qualified assessor for ISO compliance. Both PCI 
DSS and ISO 27001 certification auditing are some of the most thorough of 
all certification systems currently available, and the Group has again been 
successfully accredited this year.

Our primary AWS cloud platform, which now handles more than 90% of 
customer transactions, takes full advantage of the Amazon AWS secure 
cloud computing environment. The platform utilises AWS data centres 
and associated network architected to protect information, identities, 
applications, and devices. 

The Group utilises the latest security products such as end point security 
systems and phishing simulation software, with staff receiving regular 
security awareness training and testing. The security regime is regularly 
reviewed, and the Company invests in state-of-the-art systems to keep 
both its cloud platform and office networks protected against cyber-attack. 

The Group promotes a ‘zero blame culture’ across all staff to help ensure 
that staff take ownership of raising issues and that teams work together 
to ensure they are quickly resolved. Escalation procedures are in place to 
notify incidents to the executive management and the Board.

To further mitigate the risks from Ransomware attacks, operational 
partitioning is practiced to physically isolate its cloud production and 
development environments from internal office network systems. 

In addition, our systems are subjected to frequent and rigorous third-party 
penetration testing to help ensure our system integrity. These take place 
during the year rather than only a single point in time each year.

The Group’s solutions are designed to minimise storage of clients’ payment 
data or that of their end customers. This significantly mitigates potential 
exposure in the event of a data security breach. The Group also carries 
global insurance risk coverage for cyber security breaches and business 
interruptions.

Trend: Level risk

The Group utilises several IPR protections such as patents, copyrights, 
knowhow, and contractual provisions for both partners and customers, as 
well as with current and former employees and contractors.

Additionally, the Group invests time with specialist IP and Patent law firms 
in both the UK and US to ensure it does not infringe third party IPR.

To counteract the risk of third parties infringing PCI Pal’s own IPR, or claim 
that PCI Pal has infringed their rights, the Company regularly reviews its 
proprietary software and development activities with its IPR lawyers. As 
such the Directors do not envisage the risk of loss or infringement to be 
significant.

PCI-Pal PLC | 21 
Annual Financial Report 2021

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Specific Risk Area

3. Business interruption

The loss, failure, or other lack of availability (“downtime”) of PCI Pal 
systems would impact both the Group’s cloud platform services to its 
resellers and customers, as well as the Group’s own ability to operate 
internally.

4. Recruitment and retention

PCI Pal, as a growth company, has a dependence on the recruitment and 
retention of highly skilled employees.

The job market is increasingly competitive in the cloud technology 
sector, and more so since the 2020-21 pandemic and the acceleration 
of cloud adoptions and digital transformation trends. Employees may 
revisit their own career plans or be approached directly as recruitment 
activity increases.

Mitigating factors

Trend: Level risk

PCI Pal is accredited to the ISO 22301 (Business Continuity) standard. 
Robust management systems are in place to detect, minimise and restore 
systems in the event of a platform outage. Escalation procedures are in 
place to notify incidents to the executive management and the Board.

Additionally, the company holds ISO 9001 (Quality Management) 
certification which reaffirms our commitment to continually measure and 
improve every aspect of our business operations.

The primary AWS cloud platform is hosted across multiple AWS regions, 
and within those regions retains resilience through a minimum of two 
independent availability zones. Load balancers and auto-scaling groups 
running within each availability zone constantly monitor the health and 
capacity of the network and automatically act, launching new server 
instances in the event of high load or server outage.

Our first-generation platform, which now handles less than 10% of 
transactions, is configured as a fully resilient privately hosted system with 
all components configured into failover pairs. Additionally, the entire 
platform is duplicated across two physical data centre locations in the UK. 
These back-up facilities have independent telephony and computer data 
systems synchronised to the main data centre such that they automatically 
fail-over to the back-up in the event of a major incident occurring. Traffic 
on this platform is being migrated to our primary platform hosted on AWS 
with the intent that the platform will be de-commissioned within the next 
two years. 

Trend: Increasing risk 

PCI Pal works closely with external parties to source accurate market data 
to ensure competitive pay and benefits are being offered to both attract 
and retain people.

We continue to invest in people development and training initiatives to 
provide opportunities for career fulfilment and progression. Wherever 
appropriate we seek to develop and promote from within the existing staff 
pool.

As work from home rules are relaxed, we nonetheless will continue to 
operate a hybrid work policy that balances employee preference with the 
needs of our customers and partners.

People KPIs are closely tracked and provide early identification of risks to 
allow corrective action to be taken.

The Company requires specialist technical skills that can be scarce (along 
with identification of knowledge depth). The Company needs to move 
fast to secure such resources.

PCI Pal management are consistently and proactively involved in 
recruitment, with dedicated internal resource and software to manage and 
achieve recruitment goals.

Technical tests are used to ensure candidates meet required criteria. We 
utilise our own people networks and contacts to target specific skillsets, as 
well as specialised industry recruitment firms.

Homeworking has contributed to the ability for people to work for any 
company/anywhere. Managing high performing teams and maintaining 
staff wellbeing can present challenges.

PCI Pal provides an Employee Assistance Programme and Wellbeing portal 
to allow people to obtain support and guidance.

Managers are trained in providing support and know where to obtain help.

Surveys are used to take pulse checks at individual and team level to 
pinpoint areas of concerns and allow corrective action to be taken.

Succession planning whilst company has rapid growth will continue 
to be a challenge.

Reasonable staff turnover is not considered unhealthy. PCI Pal ensures 
information, knowledge and resources are stored and shared centrally to 
remove risk when our people do move on.

22 | PCI-Pal PLC 
Annual Financial Report 2021

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Specific Risk Area

Mitigating factors

5. Market and Product Development

The Group provides cloud-based technology solutions to its customers 
and partners. PCI Pal has been at the forefront of cloud technology 
in its space, but as the market evolves there is a risk of competitors 
developing and driving cloud products and services that compete with 
our own offerings.

The payment and security markets are high-paced environments of 
change. As the markets evolve, and both compliance and technology 
adapt, consumer demand can change. Organisations may adopt 
alternative methods for security and payments which may not require 
PCI Pal’s services as they stand today.

6. Damage to reputation

As the Group continues to expand globally, compliance with 
international and regional regulation is important where it is relevant 
for any of the services (or elements of services) that PCI Pal is providing 
within those regions. A lack of compliance with regulation could result in 
fines and reputational damage should they be announced.

Despite the Company having low employee churn rates, we 
anticipate that Company growth will naturally cause the number 
of employees that may leave the business over time to increase. 
If employees that leave are dissatisfied with their experience at the 
Company, this could lead to a negative reputation impact on the 
company. 

PCI Pal’s highly available cloud product suite is a lynchpin in our 
strategy. Should PCI Pal suffer product performance or platform 
performance issues that impact customers it would suffer 
reputational damage that, depending on the severity of any 
incidents, could have wide reaching reputation impact.

Trend: Increasing risk
The Group has continued to invest in cloud and has established an 
extensive eco-system of integrations to core systems in the secure 
payment space across business communications, payment providers, 
and CRM applications. The Group will continue to drive expansion of this 
eco-system and integrations to maintain its position with the most mature 
cloud offering in its space.
PCI Pal retains high retention of partners and customers across its cloud 
products, having invested significant time in advance of our competitors in 
cloud technology. 
These factors act as mitigations to the speed with which a competitor 
could compete at the same level as PCI Pal in these areas. 
A number of PCI Pal’s main competitors market either an on-premise 
hardware-based solutions or their services are delivered via privately 
hosted environments. Any committed shift to a pure-cloud solution would 
be a distraction for those organisations, again acting as a mitigator for 
this risk.

PCI Pal keeps abreast of market trends through the expertise it has 
within its people and partners. We have recently bolstered this with the 
formation of the PCI Pal Advisory Committee, with our first member having 
an extensive international payments background.
This should allow the Board to identify trends in advance and plan 
ahead accordingly. The Group plans to invest further in research and 
development in the coming year, developing product features that will 
maintain or grow our relevance to our partners and customers.
PCI Pal’s global cloud platform, integrated with many of the largest 
cloud communications platforms globally, provides the Company with a 
significant opportunity for future growth through product innovation.

Trend: Level risk
The Group takes great care and invests in advisory services with lawyers 
who are expert in these fields to ensure that it works within the confines of 
any relevant regulation in the regions within which it operates or provides 
services. Furthermore, PCI Pal’s infosec and compliance team works closely 
with product management to ensure that we are ahead of any compliance 
requirements before the Company becomes subject to them. 

We have made extensive progress in our people and development 
processes, in line with the maturing of the business in the last 
twelve months. We take considerable care when we hire, and we are 
investing more time, spend, and effort in further improving our career 
progression and personal development opportunities for our people. 
We have made efforts to keep close to our people (virtually) during 
the regional lockdowns, and we run regular employee surveys to 
maintain open feedback.
We have minimal people churn in the business, high measurable rates 
of employee satisfaction, and due to the controls and focus we have 
been building in our People department, see this as a manageable 
area of risk.

The Group has invested heavily in the first global cloud platform in 
its market. In FY21, uptime of the entire platform, including voice 
connectivity from suppliers, exceeded 99.99% and so we believe that 
the risk of poor platform or service performance going forward, given 
our further investment in engineering and technology, is manageable. 
Furthermore, we have stated that we intend to invest more in product 
management, which is a critical component to high performing 
products and services.

PCI-Pal PLC | 23 
Annual Financial Report 2021

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Specific Risk Area

7. Financial risk management 

Mitigating factors

The principal financial instruments used by the Group, from which 
financial risk arises, are trade receivables, cash at bank, trade and other 
payables, and the bank debt facility. 

Credit risk

Credit risk is the risk of financial loss to the Group if a partner or 
customer or a counter party to a financial instrument fails to meet 
its contractual obligations. 

Market risk

Market risk arises from the Group’s use of interest-bearing and 
foreign currency financial instruments. 

Liquidity risk

Liquidity risk arises from the Group’s management of working 
capital. It is the risk that the Group will encounter difficulty in 
meeting its financial obligations as they fall due. 

Currency risk

As a consequence of the increasingly international nature of its 
business, the Group has become more exposed to risks associated 
with changes in foreign currency exchange rates. 

The Group is based in the United Kingdom and presents its 
consolidated financial statements in pounds Sterling. 

The Group’s current revenues are generated primarily in pounds 
sterling but increasingly it is envisaged that the revenues will 
be generated in foreign currency, particularly the US dollar, the 
Canadian dollar and the Australian dollar. The Group also has 
substantial contractual obligations (primarily employment contracts) 
that are denominated in US Dollars.

24 | PCI-Pal PLC 
Annual Financial Report 2021

Trend: Level risk
The Board has overall responsibility for the determination of the Group’s 
financial risk management objectives and policies and, while retaining 
ultimate responsibility for them, it has delegated the authority for 
designing, operating and reporting thereof to the Group’s finance function. 
The overall objective is to set policies that seek to reduce risk as far 
as possible without unduly affecting the Group’s competitiveness and 
flexibility. Further details regarding these policies are set out below.

The Group is mainly exposed to credit risk from credit sales and/or bank 
default. It is Group policy to assess the credit risk of new customers 
and partners before entering new contracts and it has a frequent and 
proactive collections process. The Group does not sell hardware.

The concentration of credit risk is limited as the credit given is spread across 
all clients and partners. Under the terms of our contracts many services are 
charged for in advance of delivery, thus mitigating the risk further. 

The Group’s largest customer for FY21 accounted for less than 
10% of the Groups revenue, and this customer pays its contractual 
commitments in advance of delivery of the service. 

Credit risk also arises from cash and cash equivalents and deposits with 
banks and financial institutions. At the year-end, the Group’s cash at 
bank was held across two leading banks in different countries.

The Group does not use interest-bearing or foreign currency financial 
instruments and so does not have any exposure to market risk.

On a monthly basis, the Directors review the Group’s trading to date, the 
Group’s full year financial projections as well as information regarding 
cash balances, debtors, trading and prospects. This allows the Directors 
to form an opinion as to the working capital of the Group and its likely 
future requirements, and to plan accordingly.
The Group raised £5.0 million of new equity finance in April 2020, 
as part of a reaction to any potential liquidity risks from the COVID 
pandemic. In April 2021 a further £5.18 million (net of expenses) of new 
equity finance was raised to fund its planned expansion in to Canada, 
Australia and mainland Europe.
The Group is currently debt free and the Directors believe, if necessary, 
it could establish new debt facilities to provide liquidity to the Group. 
The Board currently has no plans to establish such a debt facility as it 
believes it has sufficient cash to meet its trading obligations.

Currently the Group does not have currency hedging arrangements in place. 
Notwithstanding any future currency hedging arrangements that the Group 
may put in place, the Group will have exposure to translation effects arising 
from movements in the relevant currency exchange rates against sterling. 
Therefore, there can be no assurance that its future results or resources will 
not be significantly affected by fluctuations in exchange rates.

Currently the Group holds most of its cash resources in Sterling 
thereby minimising the risk of adverse currency translation on its 
cash assets. The Company does have substantial inter-company 
balances made in sterling with its US subsidiary, which is subject to 
translation risk as the US company revalues these balances at the end 
of each trading month. This inter-company debt is considered to be 
long-term in nature and there are no requirements for repayment. The 
crystallisation of a loss is therefore unlikely in the near future. 

The Group continues to win foreign currency sales contracts, particularly in 
the US. The sales contracts generates foreign currency income which offsets 
the cash contract liabilities in the local region. 

STRATEGIC REPORT PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Specific Risk Area

Inflation risk 

Inflation risk has been benign for most of the last decade. However, 
following substantial government support for all the major trading 
countries of the world as a result of the pandemic there is a risk 
that inflation may build in the future. Adverse inflationary pressure 
may affect the value of the assets of the group; create adverse 
exchange rate pressure; create adverse pressure on the wages and 
supplier costs that may not be able to be passed on to customers; 
and potentially force central banks to raise interest rates.

Taxation risk 

The Group’s operations and business will be subject to the effect 
of future changes to tax legislation and practice in the countries in 
which it operates. 

Any change in the tax status of the Group or any member of the 
Group or in applicable tax legislation or regulations in any relevant 
jurisdiction could affect its ability to provide returns to shareholders 
or negatively alter post tax returns to shareholders. 

Litigation risk 

Companies in all sectors, including the sector in which the Group 
operates, are subject to legal claims, with and without merit. The 
Group may become involved in legal disputes in the future. Defence 
and settlement costs can be substantial, even with respect to 
claims that have no merit. Due to the inherent uncertainty of the 
litigation process, there can be no assurance that the resolution 
of any particular legal proceeding will not have a material adverse 
effect on the Group’s financial position, results of operations and/
or prospects.

8. Generation of sales through key partners

While the Board continues to be confident that our channel go-to-
market sales model is the most appropriate route to market to scale the 
business, delays could arise in the expected timetable of engagement 
and enablement of those partners. Such delays could slow the rate of 
growth in the Group’s sales bookings and revenues. This could have 
an impact on the trading and financial position of the Group and the 
planned future timing of when it is expected to reach break-even.

9. Regulation and Industry Standards

The Group operates across a range of countries, each of which has its 
own legal regulations. Additional laws may be enacted covering issues 
such as data protection, taxation, pricing, or law enforcement which 
may impact the Group’s ability to operate.

Mitigating factors

The Board receives monthly reports on the asset base of the Group 
and the trading with it. The Board has also monitored the reports of 
the Central Banks of the UK and US and noted that they believe the 
risk of inflation above their 2% targets to be short term in nature and 
will decrease as the economies start to recover from the pandemic.

As detailed above, the Directors regularly monitor pressure on wages 
and demand for employees and so are aware of the current underlying 
inflationary pressure on employee costs. The Board believe this 
pressure is a manageable risk as part of the Group’s operations.

As a result of its work the Board believes this risk to be of a short to 
medium term and so it only needs to be monitored rather than acted 
upon.

The Group currently has substantial tax losses available to use in its 
UK and North American trading entities and so it is envisaged that the 
Group will not be subject to any meaningful corporation tax in the 
short term.

As the Group expands into more economic regions the Group takes 
appropriate tax advice from professional tax specialists for each region 
it operates in and implements processes and procedures to ensure all 
relevant taxes are paid on time at the correct level.

The Board has recently decided to split its tax advisory service from 
its audit function and so tax advice is now handled by a separate 
professional firm of international standing. This firm has been asked to 
undertake a review of the Group’s current tax structure, as well as the 
plans for the future expansion, to ensure all tax scenarios for the next 
few years are identified and planned accordingly.

The Group has retained the services of appropriate external law firms 
in each of the geographies it operates to advise accordingly. 

It proactively reviews and manages key potential areas of litigation, 
such as IPR infringement and customer or partner contract disputes.

The Directors therefore believe that the likelihood of the Group being 
successfully sued is low and so not material. 

Trend: Level risk

The Board is confident that the Group has hired the right people, adding to 
an already experienced team, to capitalise on existing channel partnerships 
whilst growing new channel routes-to-market. We have worked 
extensively to refine our enablement and partner-engagement processes. 
Our continued investment in global expansion, as well as product and 
technology, will enable PCI Pal to capitalise on the relationships it is 
building with partners, particularly those with a global footprint.

Trend: Level risk

The Group has a long-established and experienced Information Security 
team, headed by our CISO, which focuses on ensuring the highest 
standards of regulatory compliance and data security. 

Additionally, the Company works with specialist law firms in the UK and 
US, both of whom have significant international experience. As a small 
company, PCI Pal utilises external counsel to ensure compliance with 
regulatory and industry standards wherever it operates.

PCI-Pal PLC | 25 
Annual Financial Report 2021

STRATEGIC REPORT STRATEGIC REPORT 

PRINCIPAL RISKS, UNCERTAINTIES AND RISK MITIGATION CONTINUED

Specific Risk Area

Mitigating factors

The Group’s solutions rely on PCI DSS compliance and adherence 
to industry standards such as ISO 27001. Changes to these 
standards, or the introduction of new ones, could potentially impact 
operations.

PCI Pal is a Participating Organisation of the Payment Card Industry 
Security Standards Council (“PCI SSC”) and as such, is directly involved in 
the process of updates and revisions to the PCI Data Security Standard. 
Our compliance and information security team is therefore well 
positioned to both anticipate and respond to the evolution of PIC DSS.

10. Pandemic Risk

Changes to government guidance could lead to further repeated 
lockdowns and restrictions, and could in turn have a negative impact 
on existing or prospective partners’ and customers’ businesses and 
industries (for example, those most at risk such as travel or hospitality). 

Some PCI Pal staff will continue to work from home for some 
portion of the working week. Managing remote high performing 
teams and maintaining staff wellbeing can present challenges, 
particularly in sharing knowledge, ideas and maintaining 
engagement, as well as personal well-being.

Limits on International travel could pose challenges to planned 
expansion into new territories.

Outbreaks of disease and local government enforced lockdowns 
could impact regional working environments.

We may experience shortages of staff if they become ill.

Trend: Decreasing risk

Firstly, prior to the pandemic more than 60% of PCI Pal’s employees were 
already regularly working from home. Having moved the remaining staff 
to homeworking in late March 2020 with no disruption, we are confident 
that we can maintain full operating efficiency across all departments and 
regions. We continue to update detailed risk assessments, local to our 
employees, to ensure that our policies and plans are well communicated, 
tested and up to date.

Secondly, the PCI Pal customer base is broad and not concentrated in any 
specific industry segment(s). Furthermore, we have seen that the need 
for our services increases when contact centre agents work from home. 
PCI Pal’s revenue model is primarily based on minimum committed annual 
licences rather than usage-based models. The Company has experienced 
little impact on either our expected recognised revenues, or our underlying 
growth rates and continues to have that expectation going forward, should 
there be a resurgence in the pandemic.
Dedicated internal resource and software is used to both increase 
and maintain staff engagement. Our specialised management training 
programme provides advanced coaching in engagement techniques, 
and enables managers to ensure they keep focused on overall team 
cohesiveness whether working in the office or remotely.

The Company’s Employee Assistance Programme and Wellbeing 
Portal provides support in dealing with personal issues, and physical/
mental health. Wellbeing surveys take pulse checks at individual, team 
and company level to pinpoint areas requiring attention and allow 
corrective action to be taken.
Our People function already had in place remote hiring, on-
boarding, and training strategies. Well-established communication 
protocols (both software tools and processes) ensure that barriers to 
engagement are identified, monitored and resolved. Outside the UK, 
local specialised contract resource is used to help support company 
expansion plans as needed.
As PCI Pal is a cloud vendor it requires no physical access to customers’ 
premises in order to deploy or maintain services, we can maintain high 
service levels during these periods. 

While our first-generation platform does require physical access to our 
co-location provider from time to time as equipment needs servicing, 
the platform has full dual back-up systems. A project is underway to 
migrate customers from this first generation platform to the AWS 
platform over the next 18 months.
The majority of our employees are based in the UK and US where the 
COVID vaccine programme roll outs have been advanced compared to 
other developed countries.

Additionally, all employees can work remotely from home during the 
pandemic, thus reducing the chance of COVID-19 spreading through 
the business.

Large marketing events may be cancelled impacting lead generation. We have adjusted our marketing focus away from large events to 

account for reductions in such events and increased our focus into 
digital marketing and increased collaborative efforts with partners.

26 | PCI-Pal PLC 
Annual Financial Report 2021

STRATEGIC REPORT 

CORPORATE SOCIAL RESPONSIBILITIES

PCI Pal is committed to running our business in a manner that positively impacts our 
customers, partners, employees and the local communities where we operate. PCI Pal’s 
Corporate Social Responsibility (CSR) Policy complements our business mission, vision and 
values with a focus on these three components.

Mission, Vision and Values

Our mission is to safeguard reputations and trust. We provide organisations globally with 
secure cloud payment and data protection solutions for any business communications 
environment including voice, chat, social, email, and contact centre. 

At PCI Pal, our vision is to be the preferred solution provider that technology vendors globally 
turn to for achieving PCI compliance across all business communications channels. 

By dedicating ourselves to the focused pursuit of easy to integrate and simple to deploy 
technology, we will provide the most compelling value proposition for our partners to solve 
their customers’ challenges in achieving compliance and safeguarding reputations. 

It is our people beyond the technology, who underpin our business and support our partners.

Our Values:

00    Security is job zero

01   Be the difference

02    Champion the mission

03   Team first

04   Enjoy the journey

PCI-Pal PLC | 27 
Annual Financial Report 2021

STRATEGIC REPORT Community Impact
PCI Pal recognises the importance of the communities within 
which we operate, aiming to positively contribute towards them 
by being sensitive to their needs whilst promoting ethical and 
socially responsible trading. For FY22 the Company has a chosen 
a global charity that was selected following an all company 
employee survey. The charity, Girls Who Code, aims to increase 
the number of women in computer science by equipping young 
women with the necessary computing skills to pursue modern 
day opportunities. We look forward to supporting this charity 
with employee challenges and donations. 

From an environmental perspective, the company is highly 
efficient in this area even before the pandemic, with the 
vast majority of meetings occurring over video conferencing. 
Additionally, we strive to minimise our impact on the natural 
environment, utilising practises to improve energy efficiency, 
reduce waste and conserve materials, including document 
storage in Dropbox and use of an e-sign tool.

COVID-19
The safety of our employees is paramount to the Directors. 
We have carried out risk assessments relating to the COVID-19 
situation based on guidance available from the UK and US 
governments. The nature of our business means that our people 
can work remotely with ease. The risk of staff transmitting 
COVID-19 whilst performing their duties for PCI Pal is considered 
low if all government and advisory guidance is followed. We 
have developed clear Return to Work policies which have been 
communicated to all staff. All required government controls and 
safety measures are in place. 

At the time of publication of this report the majority of staff 
are working from home, with a small number working from our 
Ipswich and Charlotte sites. The company is currently finalising 
its Return-to-Work plans and anticipates making decisions to 
finalise these plans in the Autumn of 2021 when the impacts 
of the unlocking in both the UK and US, and subsequent 
government policy, will be better understood. Whilst this is the 
Boards current ambition we recognise that there is still a high 
level of uncertainty and so the Board is continually reviewing 
what is best for our employees and for the Company.

STRATEGIC REPORT 
STRATEGIC REPORT 

CORPORATE SOCIAL RESPONSIBILITIES CONTINUED

Customer Engagement & Business 
PCI Pal is developing its business based on highly professional and 
ethical standards, and we expect the same approach from our 
customers, partners and stakeholders. We operate in line with 
the QCA corporate governance code as required for AIM listed 
companies under AIM rule 26, overseen by our Board of Directors. 
We build strong relationships with stakeholders to create tailored, 
fair value solutions, with systems in place to receive customer 
feedback addressing both opportunities and issues. 

Employee Engagement, Retention and 
Development
Beyond our technology, our people are at the heart of what we 
do, and PCI Pal aims to provide a first-class working environment 
where our employees can succeed in both their time with PCI 
Pal, and in their longer term career aspirations.

We work hard to align our corporate strategy across the 
entire organisation using the Objective and Key Results (OKR) 
framework for defining and tracking objectives of the business, 
teams, and individuals and their associated outcomes. Our 
managers focus closely on OKRs in weekly 1:1 sessions with 
their teams encouraging feedback and discussion whilst 
providing developmental support as needed. More broadly, 
these activities are supported by quarterly all hands meetings 
chaired by the CEO where all company progress updates are 
given. 

We believe that the wellbeing of our people is critical to our 
social responsibilities as well as the company’s success. As such, 
we have introduced a number of wellbeing initiatives to support 
staff during Covid-19, which will remain in place going forward, 
including the launch of a Wellbeing Portal and the launch of 
a cloud-based HR system with a “kudos” feature enabling 
employees to encourage and give praise to one another. 
Additionally, we undertake annual employee surveys, as well 
as more frequent ad hoc surveys for general topics such as the 
pandemic and office locations and amenities.

The diversity of our workforce reflects both the ecosystem 
within which we work, as well as the communities within which 
our offices and people are located. We maintain a diverse 
workforce and are committed to maintaining an environment 
within which our employees act with integrity towards one 
another, our customers and our partners. 

Our employee turnover is very low, but in the event that 
employees do decided to move on from PCI Pal, we take this 
opportunity to interview and document their reasons for leaving 
to allow us to make improvements wherever possible.

28 | PCI-Pal PLC 
Annual Financial Report 2021

STRATEGIC REPORT 

CORPORATE SOCIAL RESPONSIBILITIES CONTINUED

Section 172(1) Statement – Board engagement with 
our stakeholders
Section 172 of the Companies Act 2006 requires a Director of 
a Company to act in the way he or she considers, in good faith, 
would be most likely to promote the success of the Company for 
the benefit of its members as a whole. In doing this, section 172 
requires a Director to have regard, among other matters, to: 

• 

• 

• 

• 

• 

the likely consequences of any decision in the long-term; 

the interests of the Company’s employees; 

 the need to foster the Company’s business relationships 
with suppliers, customer and others; 

 the impact of the Company’s operations on the community 
and the environment; 

 the desirability of the Company maintaining a reputation for 
high standards of business conduct; and 

• 

 the need to act fairly with members of the Company. 

The Directors give careful consideration to the factors set 
out above in discharging their duties under section 172. The 
stakeholders we consider in this regard are the people who 
work for us, buy from us, supply to us, own us, regulate us, and 
live in the societies we serve and the world we all inhabit.

The Board recognises that building strong relationships with 
our stakeholders will help us deliver our strategy in line with 
our long-term values and operate the business in a sustainable 
way. The Board is committed to effective engagement with all its 
stakeholders. Greater details of how the Board operates and the 
way in which it makes decisions, including key activities during 
the financial year ended 30 June 2021 and Board governance, 
can be read in the Board Committee reports later in this report. 

The Board periodically receives updates from Management on 
issues concerning customers, the environment, communities, 
suppliers, employees, regulators, governments and investors, 
which it takes into account in its decision-making process under 
section 172. In addition to this, the Board has open authority to 
understand the interests and views of the Group’s stakeholders 
by engaging with them directly as appropriate. 

The Board receives updates from the Executive Management 
on various metrics and via feedback and survey tools in relation 
to employees and customers. The Board reacted quickly to 
the onset of the COVID 19 pandemic in FY20 ensuring all 
staff were moved quickly and safely to a working from home 
environment, supported by appropriate wellbeing initiatives. 
For FY21 the employees continue to work-from-home and the 
Board has continued to support its employees throughout. 
Being a pure-cloud business, we were able to fully close our 
offices without affecting the running of the organisation, thus 
safeguarding these key stakeholders, and continuing to provide 
excellence of service. 

The Board regularly receives updates on feedback from 
investors via the Executive Management and the Group’s 
NOMAD. In addition, the CEO and CFO meet frequently with 
institutional investors to discuss and provide updates about, 
and seek feedback on, matters such as the business, its strategy, 
long-term financial performance goals. Each year the Chairman 
also offers to meet with institutional investors around the 
time of the AGM, and is available throughout the year for 
shareholders as needed. Reflecting the capital growth goals 
of the majority of Shareholders, the Directors are focussed on 
growing the business internationally and enhancing our market 
leading position for secure Cloud payment and data protection 
solutions for any business communications environment. 

Relationships with customers and partners are fostered and 
we listen to feedback through both surveys and regular direct 
relationship contact. Our net promoter scores (NPS) for FY21 for 
our deployment services now stands at 58% above the global 
standard for our industry. Our sales and pre-sales teams foster 
close working relationships with our channel partners and direct 
customers, supported by our Service Excellence and Customer 
Success teams. 

It is the Group’s policy to manage and operate worldwide 
business activities in conformity with applicable laws and 
regulations as well as with the highest ethical standards. Both 
the Group’s Board of Directors and Executive Management 
are committed to full compliance with applicable law and 
regulations, and to maintain the Company’s reputation for 
integrity and fairness in business dealings with third parties.

Further information on how the Board operates and discharges 
its duties can be found in the corporate governance report, the 
Environmental Social and Governance Report and the Statement 
of Corporate and Social Responsibilities above.

Guidance also recommends that more detailed description is 
limited to matters that are of strategic importance in order to 
remain meaningful and informative for shareholders. The Board 
believes that one decision taken during the year fall into this 
category. This is the decision in April 2021 to place 5,789,473 
shares to raise £5.18 million to allow the Group to accelerate 
its expansion into Canada, Australia and mainland Europe. The 
Board considered the current trading of the business and the 
growing demand for our solutions and decided that new equity 
was the most appropriate way to finance this expansion. 

The Strategic Report for the Group was reviewed and approved 
by the Board of Directors on 6 September 2021 

Signed by Order of the Board

James Barham | CEO
3 September 2021

PCI-Pal PLC | 29 
Annual Financial Report 2021

STRATEGIC REPORT BOARD OF DIRECTORS

SIMON WILSON 
Non-Executive Chairman

Appointed to the Board 
1 November 2019

Working history
Simon’s background includes thirty 
years in international business to 
business software. He has been a 
resident of the United States for 
over twenty-five years. Past positions 
include CEO, CFO and corporate 
development roles as well as an 
independent board director in a 
range of US and UK companies, 
including Surf Control plc, Endace plc 
and M86 Security.

Simon is a member of the Audit 
Committee

Committee membership:

A

JAMES BARHAM 
Chief Executive Officer

Appointed to the Board 
30 September 2016

WILLIAM GOOD 
Chief Financial Officer

Appointed to the Board 
1 April 2017

Working history
A co-founder of PCI Pal, James was 
instrumental in establishing and 
leading the business’ sales, marketing, 
and operations prior to relocating 
to the US to set up the company’s 
North American operation. In October 
2018, James took up the position of 
group CEO. He leads the continued 
development of the Group following 
a career spent almost entirely in the 
technology space. James has a BSc 
(Honours) in Business Management & 
Communications.

Working history
William is an Associate of the 
Chartered Institute of Management 
Accountants. He joined PCI Pal PLC 
on 1 April 2017 as Chief Financial 
Officer and Company Secretary. 
Previously, William has been the CFO 
and Company Secretary of four AIM 
/ Main Market listed companies: 
Card Clear PLC, Retail Decisions PLC, 
Revenue Assurance Services PLC, and 
Managed Support Services PLC.

Committee membership key:   A  Audit   R  Remuneration

30 | PCI-Pal PLC 
Annual Financial Report 2021

GOVERNANCEGEOFF FORSYTH
Chief Information Security Officer

Appointed to the Board 
27 October 1999

Working history
A co-founder of PCI Pal, Geoff 
is responsible for the overall 
information security and regulatory 
compliance of the organisation’s 
global services, including legal 
compliance, IT systems risk analysis, 
incident response planning and 
business continuity management. 
As a Fellow of the British Computer 
Society, Geoff has spent over 
25 years working with internet and 
telecommunications services.

CHRIS FIELDING
Independent Non-Executive Director  
and Senior Independent Director

Appointed to the Board 
1 September 2014

Working history
Chris is Managing Director, Corporate 
Finance at W H Ireland with over 
30 years of corporate finance 
experience. Previous to his current 
role, Chris worked at Arden Partners 
and spent 11 years prior to that 
at Hoare Govett, where he was a 
director of Corporate Finance. He 
qualified as a chartered accountant 
with Price Waterhouse and 
subsequently held appointments at 
Thomas Cook, Cadbury Schweppes 
and Barclays de Zoete Wedd.

JASON STARR
Independent Non-Executive Director 

Appointed to the Board 
1 January 2015

Working history
Jason is Chief Executive Officer of 
Dillistone Group PLC (“Dillistone”), 
the AIM quoted international 
supplier of software and services 
for the recruitment sector. Jason 
joined Dillistone in 1994 and was 
appointed Marketing Manager in 
1996 before becoming Managing 
Director of Dillistone’s UK business 
in 1998 and then CEO of Dillistone 
Group PLC when it was admitted to 
trading on AIM in 2006. Jason has a 
BA (Honours) business studies degree 
from the London Guildhall University.

Chris is the Chairman of the Audit 
Committee and a member of the 
Remuneration Committee

Jason is the Chairman of the 
Remuneration Committee and a 
member of the Audit Committee

Committee membership:

Committee membership:

A  

Chairman  R

A    R  

Chairman

PCI-Pal PLC | 31 
Annual Financial Report 2021

GOVERNANCEADVISORY COMMITTEE MEMBERS

NEIRA JONES

JAYESH PATEL

EMILIA D’ANZICA

Appointed to the Committee 
1 September 2020

Appointed to the Committee 
1 September 2021

Appointed to the Committee 
1 September 2021

Working history
With more than 20 years in financial 
services & technology, Neira advises 
organisations on payments, fintech, 
regtech, cyber & information security, 
regulations & digital innovation. She 
always strives to demystify the hype 
surrounding current issues and is a 
professional speaker and industry 
commentator. She holds a number 
of NED and advisory positions and 
has received numerous industry 
awards. She has previously worked 
for Barclaycard, Santander, Abbey 
National, Oracle Corp. and Unisys. 
Neira is UK based.

Working history
Jay Patel is a results-driven global 
executive with more than 25 years’ 
experience developing and executing 
growth strategies and developing 
innovative products and technology. 
Most recently Jay served as Chief 
Product Officer for Vonage Inc, a 
leading global cloud communications 
provider. Jay has also held various 
leadership roles with Motorola 
Mobility including leading engineering 
teams and leading the corporate 
strategy function. Jay is based in 
Chicago, US.

Working history
With more than twenty years of 
customer success experience, Emilia 
is Managing Director of Growth 
Molecules, a management consulting 
firm focused on customer success. 
Previously, Emilia has held senior 
positions, and has been an early-
stage employee, at several successful 
high-growth SaaS companies 
including WalkMe, the Forbes Cloud 
100 unicorn, where she was VP of 
Customer Engagement. Emilia is based 
in the San Francisco Bay area, US.

32 | PCI-Pal PLC 
Annual Financial Report 2021

GOVERNANCECHAIRMAN’S STATEMENT ON  
CORPORATE GOVERNANCE

We are confident that the Board has adopted an appropriate 
corporate governance strategy that will allow us to deliver on 
our strategic goals.

Simon Wilson | Chairman and Non-Executive Director
3 September 2021

Dear Shareholder,

The Board is responsible for ensuring the long-term success 
of the Group and is committed to delivering leadership 
through good governance and accountability for the benefit 
and protection of our shareholders and other stakeholders. In 
this Corporate Governance section, we outline how we have 
complied with the latest governance code as published by the 
Quoted Company Alliance (the “Code”) and explain where our 
policies vary from the Code. 

As the Chairman of the Group, I am responsible for ensuring 
that the Board outlines and delivers against its strategy. To this 
end the full Board meets regularly throughout the year and is 
available for short notice meetings as required from time to 
time. The Board consists of three executive directors each with 
their own areas of expertise, together with three non-executive 
directors, including myself. 

In accordance with the Code, the Board has a list of matters 
that are reserved for its authority. It delegates certain roles 
and responsibilities to Committees, whilst retaining overall 
responsibility for the decisions recommended and made. As 
a Board, we have decided that a Nominations Committee is 
not required at this time, and any future nominations will be 
decided by the full Board. 

The Audit Committee has responsibility to monitor the overall 
integrity of the Financial Statements, and taken as a whole, 
ensure that they are fair, balanced, and understandable. It 
also has responsibility for monitoring the effectiveness of 
the Group’s management of risk, the external audit, internal 
controls, and the need for an internal audit. The Committee 
is also responsible for ensuring that the Group plans for, and 
adopts, the latest accounting standards. The Committee is 
informed by the work of the external auditors, BDO, who were 
appointed to the position this financial year, and considers 
recommendations from our Chief Financial Officer.

Our Remuneration Committee has overall responsibility for 
policy, basis and any changes made to the Executive Directors 
remuneration. It is also responsible for the approval and 
operation of the Group’s various share options schemes. In 
considering its responsibilities and to follow best practices it 
also takes input from the Group Chief Executive Officer and 
Chairman, third party remuneration data sources, and outside 
advisors where appropriate.

PCI-Pal PLC | 33 
Annual Financial Report 2021

GOVERNANCECOMPLIANCE STATEMENT

The Directors recognise the importance of sound corporate 
governance. In accordance with the London Stock Exchange 
amended AIM Rules for Companies (‘AIM Rules’) the Board 
has chosen to apply the Quoted Companies Alliance’s (QCA) 
Corporate Governance Code (the ‘QCA Code’). The Board chose 
to apply this code as it believes that it is more suitable for small 
and mid-size companies. 

The QCA Code includes ten governance principles and a set 
of disclosures. The Board has considered how we apply each 
principle to the extent appropriate. An explanation of the 
approach taken in relation to each of these principles, and any 
areas where we do not comply with the QCA code, is set out 
below.

The Board considers that it has complied with the provisions of 
the QCA Code, except for the following areas: 

1. 

2. 

3. 

 The Group does not have a formal system of training for the 
Directors for their on-going roles, instead they are expected 
to keep up-to-date personally with matters relevant to their 
own positions through memberships of relevant professional 
societies, regular briefings and webinars from lawyers and 
accountants as well as other professional advisers and 
industry specialists. In addition, the Board now receives 
regular presentations by senior management and/or outside 
advisors on operational and strategic matters with high 
relevance to the Company. The goal of these presentations 
and associated discussions is to enhance and build a deeper 
knowledge, and understanding of, the business in particular 
for the non-executive directors. The recently formed 
Advisory Committee will provide a rich source of additional 
information and knowledge from which the Board intends 
to continue to build the Board’s knowledge of the Group’s 
business and its risks and opportunities into the future;

 The Board has not established a Nominations Committee 
at this time, given the current early stage and size of the 
Group’s business and its board. Accordingly, all matters 
relating to the appointment of directors are reserved for the 
full Board.

 The Company Secretary, William Good, is also the Chief 
Financial Officer of the Group. Given the current early stage 
and size of the Group’s business and its board, separation of 
these two roles is not considered economically necessary at 
this time.

Information on significant shareholders in the Company has 
been included in the Directors’ Report. 

34 | PCI-Pal PLC 
Annual Financial Report 2021

The ten QCA governance principles laid down and our response 
to them are as follows:

Principle 1: Establish a strategy and business model which 
promotes long-term value for shareholders

Application
The Board must be able to express a shared view of the 
company’s purpose, business model and strategy. It should 
go beyond the simple description of products and corporate 
structures and set out how the company intends to deliver 
shareholder value in the medium to long-term. It should 
demonstrate that the delivery of long-term growth is 
underpinned by a clear set of values aimed at protecting the 
company from unnecessary risk and securing its long-term 
future.

Evidence & disclosure
The Executive Directors periodically prepare and present the 
strategic plan to the Board, together with any updates or 
refinements, which the Board then challenges in order to assess 
and determine the Group’s strategic priorities. Similarly, the 
Executive Directors each year prepare and present the Group’s 
annual operating plan and associated budget. The Board 
reviews and critiques the annual plan and budget to ensure it is 
consistent with the Company’s longer-term strategic plan, and 
achievable within near term funding and resource constraints.

At the start of this year, the Board initiated the beginning of 
a refreshed five-year review of the Company’s longer-term 
strategic goals, details of which are included in the CEO review. 
In April 2021 the Company raised £5.18 million in new equity 
funds to allow it to undertake a faster expansion into three 
additional regions: Canada; Australia and mainland Europe. This 
planned geographic expansion was detailed to shareholders as 
part of the fund raise roadshow in April and is a component of 
the Group’s new five-year plan under development. 

Principle 2: Seek to understand and meet shareholder needs 
and expectations

Application
Directors must develop a good understanding of the needs and 
expectations of all elements of the company’s shareholder base.

The Board must manage shareholders’ expectations and should 
seek to understand the motivations behind shareholder voting 
decisions.

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

Evidence & disclosure
The Company has a detailed Financial Performance and Reporting 
(“FPR”) plan. The CEO and CFO at least twice yearly offer meetings 
with its institutional and other significant shareholders to formally 
meet and discuss the performance of the Group to date. Given the 
equity share placings in recent years, institutional shareholdings 
have significantly increased and as a group they now approximately 
50% of the share capital of the Group.

The Company also hosts video briefings using the Investor Meet 
Company portal, which provides retail shareholders, as well as 
analysts, the opportunity to listen to, and question, the CEO and 
CFO. 

The Chairman of the Board also offers a direct line of 
communication to all shareholders in case other questions arise 
that need to be answered independently, as well as offering 
meetings with institutional shareholders around the time of the 
AGM.

The Group has also implemented a detailed media plan 
publishing articles and content on social media and through 
the company website providing all stakeholders a further 
opportunity to gain a better understanding of the Group’s 
products and markets.

Normally the Company, once a year, holds its AGM and the Board 
of Directors all attend and are available to answer any specific 
questions raised. Last year, the AGM was not held face to face 
due to the COVID 19 pandemic restrictions. This year, the Board 
is re-assessing that decision as well as looking at ways to enhance 
its availability to shareholders by providing real time video access, 
again probably using the Investor Meet Company portal. 

Principle 3: Take into account wider stakeholder and social 
responsibilities and their implications for long-term success

Application
Long-term success relies upon good relations with a range of 
different stakeholder groups both internal (workforce) and 
external (suppliers, customers, partners, regulators and others). 
The Board needs to identify the company’s stakeholders and 
understand their needs, interests and expectations.

Where matters that relate to the company’s impact on society, 
the communities within which it operates or the environment 
have the potential to affect the company’s ability to deliver 
shareholder value over the medium- to long-term, then those 
matters must be integrated into the company’s strategy and 
business model.

Feedback is an essential part of all control mechanisms. Systems 
need to be in place to solicit, consider and act on feedback from 
all stakeholder groups.

Evidence & disclosure
The Group Corporate Responsibilities report shows that the Group 
has established a clear Mission, Vision and Value statement against 
which the Group’s corporate responsibilities can be measured. For 
the first time this year the Board has made a Section 172 of the 
Companies Act 2006 declaration which requires a Director of a 
Company to act in the way he or she considers, in good faith, would 
be most likely to promote the success of the Company for the 
benefit of its members as a whole. 

The Group’s staff are enormously important to the future 
performance of the Group and so significant time and 
effort is taken to ensure that each member feels part of the 
PCI Pal team and is rewarded accordingly. Last year, the CEO 
established a formal HR (People) department and the Group 
has a detailed staff handbook guiding the employees on the 
culture and expectations of each employee. The employees are 
regularly requested to provide feedback on core matters via 
surveys and all are given the opportunity to have 1:1 meetings 
with their team leaders and managers. Throughout the year 
managers look for opportunities to help people enhance 
their career direction and personal fulfilment and ensure that 
each employee participates in his/her annual performance 
review. Given the current high rate of growth of the business, 
particular focus this year has been given to the onboarding 
of new employees. It is the Group’s policy that all staff should 
be awarded share options appropriate to their position in the 
Group. As a result of our policies staff retention remains high.

Both our partners and our customers are vital to the Group’s 
growth strategy. Our Chief Revenue Officer (“CRO”) leads our 
sales operation, and his team maintains regular dialogue with 
all our key channel partners and new sales prospects. However, 
our customer relationship management does not end with 
sales. We have during the year established a new Customer 
Success function. Customer Success merges our existing 
Service Excellence and Professional Service teams with a newly 
established Customer Success relationship management team. 
All new customer contracts are on-boarded and deployed by 
our Professional Services team. Each new contract, whether a 
new customer or an upsell, is allocated to a Project Manager 
who is responsible for co-ordinating the deployment. Every new 
customer that has gone through our deployment processes 
is given the opportunity to provide feedback via a survey. The 
results are evaluated as a Net Promoter Score (“NPS”). Our 
Professional Services Team has consistently ranked in the top 
quartile global benchmark of the NPS standard. Once deployed 
the customer’s service is proactively monitored and managed by 
our dedicated Service Excellence team who is available to handle 
and escalate accordingly any issues or requirements the Customer 
might request. Given our channel-first go to market strategy, 
Customer Success in many cases starts with ‘Partner Success’. 

PCI-Pal PLC | 35 
Annual Financial Report 2021

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

The Customer Success team therefore includes dedicated people 
responsible for building relationships with our key channel 
partners and their customers ensuring they have a formal 
communication route to the Group for not only issues but also to 
assist them with their future growth requirements.

The Group regularly uses a number of key suppliers, for example 
Amazon Web Services, core telephony providers and security 
and compliance consultancies. All these key suppliers are 
managed by specific senior members of the management team 
who are in regular contact with the supplier’s own customer 
relationship specialists. This allows the Group to have regular 
dialogue with the supplier. 

Principle 4: Embed effective risk management, considering both 
opportunities and threats, throughout the organisation

Application
The Board needs to ensure that the company’s risk management 
framework identifies and addresses all relevant risks in order to 
execute and deliver strategy; companies need to consider their 
extended business, including the company’s supply chain, from 
key suppliers to end-customer.

Setting strategy includes determining the extent of exposure to 
the identified risks that the company is able to bear and willing 
to take (risk tolerance and risk appetite).

Evidence & disclosure
The Board is responsible for ensuring that the appropriate 
framework of controls is in place to enable the proper 
assessment and management of risks and is a specific matter 
of overview by the Audit Committee. Each year the Audit 
Committee formally assesses the risks faced by the business. 
In the past this assessment was led by the Group’s CISO. 
This year the assessment has been led jointly by all the 
Executive Directors in combination with senior members of 
their respective management teams. The Board as a whole then 
reviewed its appetite and risk tolerance towards each identified 
risk and consciously directed the Executive Directors to allocate 
prioritised resources accordingly in the annual operating plan 
and budget. The evolution of our approach reflects the broader 
business risks faced by the Group, beyond those presented by 
information security. The findings of the annual assessment are 
reported in the Principal Risks, Uncertainties and Risk Mitigation 
report. 

Periodically through the year the Board also receives presentations 
from senior managers on the workings of their department, 
the risks, challenges and opportunities that they face. These 
presentations provide the non-executive directors with the 
opportunity to directly question the operational management 
teams that report to the Executive Directors, as well as provide 
greater context for the formal annual risk assessment exercise.

36 | PCI-Pal PLC 
Annual Financial Report 2021

The Audit Committee, as part of the material risk and mitigation 
review programme, has also undertaken an annual review of the 
internal controls of the Group.

The Group has an information security department headed 
by the CISO. This department has specific responsibility for 
maintaining the highest levels of security for the Group’s 
operations. This can be evidenced by the maintenance of the 
Group’s core PCI DSS Level 1 accreditation, the highest level 
available, which is certified by an independent consultancy, as 
well as our ISO 9001, 14001, 22301 and 27001 accreditations.

The Executive Directors are responsible for the management of 
the business and implementing the Board’s decisions. 

Principle 5: Maintain the board as a well-functioning, balanced 
team led by the chair

Application
The Board members have a collective responsibility and legal 
obligation to promote the interests of the company and are 
collectively responsible for defining corporate governance 
arrangements. Ultimate responsibility for the quality of, and 
approach to, corporate governance lies with the chair of the Board.

The Board (and any committees) should be provided with 
high-quality information in a timely manner to facilitate proper 
assessment of the matters requiring a decision or insight.

The Board should have an appropriate balance between 
executive and non-executive directors and should have at least 
two independent non-executive directors. Independence is a 
Board judgement.

The Board should be supported by committees (e.g., audit, 
remuneration, nomination) that have the necessary skills 
and knowledge to discharge their duties and responsibilities 
effectively.

Directors must commit the time necessary to fulfil their roles.

Evidence & disclosure
The Board is collectively responsible for the long-term success 
of the Group and provides effective leadership by setting 
the strategic aim of the Group and overseeing the efficient 
implementation of these aims in order to achieve a successful 
and sustainable business. The Board has a specific list of matters 
and activities that can only be authorised by the full Board and 
has delegated other matters to the CEO. 

The Board of PCI-PAL PLC is made up of an independent Non-
Executive Chairman, two independent Non-Executive Directors, 
the CEO, CFO, and CISO. Details of the Board’s experience are 
shown on the Board of Directors pages, which demonstrate 
the range of skills and insight that they bring to the Board. It is 
important that the Non-Executive Directors bring a wide range 

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

of skills to the Board in order to provide robust challenges to the 
Executive Directors and to ensure that shareholders’ interests 
are represented. 

To assist the CEO, and the wider Board, the Group has 
established an Advisory Committee (the “PAC”), with the first 
appointment made in the financial year. Since the end of the 
financial year two further members have been added to the 
PAC, and collectively now bring additional deep international 
expertise in the areas of payments, product management and 
customer success. In addition to providing the CEO with advice 
in these areas, the PAC also provides the Board as a whole an 
additional source of expert knowledge to help it assess the 
ongoing risks and opportunities faced by the Group, thereby 
helping the Board fulfil its duties.

The three Non-Executive Directors are deemed to be 
independent. In reaching this conclusion, the Board has 
explicitly considered the prior consulting relationship of Simon 
Wilson with the Company, when he provided consulting advice 
to the Board and senior management in its market entry to, 
and expansion in, North America. As part of his compensation 
for these services, Mr Wilson was granted 250,000 options, 
the details of which are included in the Director’s Report. The 
professional relationship between Chris Fielding and Jason Starr 
has also been explicitly considered by the Board. Chris Fielding 
is a Managing Director at the investment bank W H Ireland, and 
W H Ireland has been the appointed NOMAD for The Dillistone 
Group PLC since 2012, where Jason Starr is CEO and executive 
board director. 

In both cases these potential conflicts were openly discussed 
by all Board Directors as part of an evaluation of board 

Directors’ meeting attendance 2020/21

effectiveness exercise undertaken in FY20. The Board concluded 
that these relationships do not impair the independence of 
character, judgement and thought of the directors concerned, 
and therefore all of the non-executive directors were deemed to 
be independent. The Board continues to hold this opinion.

All Directors are subject to election by the shareholders at the 
first Annual General Meeting following their appointment, and 
to re-election thereafter every three years. 

Under the articles of association, the Board has the authority to 
approve any conflicts or potential conflicts of interest that are 
declared by individual directors; conditions may be attached to 
such approvals and directors will generally not be entitled to 
participate in discussions or vote on matters in which they have 
or may have a conflict of interest.

The Board typically meets formally four to six times per year to 
review and discuss the operating and financial performance of 
the company relative to its annual operating plan and budget, 
assess any matters specifically reserved for the board, and 
to review progress towards its longer-term strategic goals. In 
addition, the Board often meets to discuss short notice matters 
to consider wider matters that are specifically reserved for its 
authority, such as issuing share options or undertaking the 
recent equity placing. The Board also authorises and holds 
sub-committee meetings for specific delegated matters. Due to 
the pandemic and the need for board meetings to be conducted 
remotely via video, a higher volume of shorter board meetings 
have taken place. All such meetings and attendance thereof, 
as well as Audit and Remuneration Committee meetings, are 
separately identified in the table below:

Executive Directors
James Barham
William Good
Geoff Forsyth
Non-executive directors
Simon Wilson
Chris Fielding
Jason Starr
* 

Board
Scheduled

Board
Short Notice

Board
Sub 
Committee

Audit
Scheduled

Audit
Short Notice

Rem Com
Scheduled

Rem Com
Short Notice

6/6
6/6
6/6

6/6
5/6
6/6

7/7
7/7
7/7

7/7
7/7
7/7

6/6**
6/6**
–

–
–
–

–
–
–

2/2
2/2
2/2

–
3*
–

3/3
3/3
3/3

–
–
–

–
2/2
2/2

5*
5*
5*

5*-
5/5
5/5

= attended by invitation of the Chairman of the Committee

**  = during the year James Barham and William Good held 6 short notice Board meetings as an authorised committee of the Board

Directors can formally attend meetings either: in person; by conference call or by video conferencing. Since the advent of the 
coronavirus pandemic, all meetings in FY20/21 have been held remotely by video conference. A hybrid approach to board meetings 
using a mix of face to face and/or video conference will be adopted going forward, once work from home laws are relaxed or 
removed.

The executive directors are employed on a full-time basis.

PCI-Pal PLC | 37 
Annual Financial Report 2021

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

Division of roles and responsibilities
The Chairman is responsible for the leadership of the Board 
and ensuring the effectiveness of all aspects of its role. Each 
scheduled meeting includes an agenda that allows each 
Executive Director to report to the Board on performance of the 
business including risk analysis and monitoring. Non-scheduled 
meetings are normally called to discuss single points of matter, 
although as noted above, the number of meetings is increasing, 
each with shorter agendas, as the Board evolves to a hybrid 
approach to meetings

The Chairman’s role and the Chief Executives role have been 
divided. The Chairman sets the agenda for each meeting and 
ensures compliance with Board procedures and sets the highest 
standards of integrity, probity, and corporate governance 
throughout the Group. The Chief Executive is responsible for 
running the Group’s business by proposing and developing 
the Group’s strategy and overall commercial objectives. The 
Chief Executive also ensures that the Chairman is notified of 
forthcoming matters that may affect the running of the Group 
that the Chairman may not be aware of.

The articles of association require that at the AGM one third, 
or as near as possible, of the Directors will retire by rotation. In 
addition, any new Director to the Board will automatically stand 
for re-election at the first AGM following his or her appointment.

The Group maintains appropriate insurance cover in respect of 
legal action against the Directors.

Committees
The Board has established two committees to assist in its 
considerations and to make recommendations to the Board. These 
committees are the Audit Committee and the Remuneration 
Committee, the terms of reference for each are published in full on 
the company website under the Corporate Governance section.

Principle 6: Ensure that between them the Directors have the 
necessary up-to-date experience, skills and capabilities

Application
The Board must have an appropriate balance of sector, 
financial and public markets skills and experience, as well as 
an appropriate balance of personal qualities and capabilities. 
The Board should understand and challenge its own diversity, 
including gender balance, as part of its composition.

The Board should not be dominated by one person or a group 
of people. Strong personal bonds can be important but can also 
divide a board.

As companies evolve, the mix of skills and experience required 
on the Board will change, and Board composition will need to 
evolve to reflect this change.

38 | PCI-Pal PLC 
Annual Financial Report 2021

Evidence & disclosure
The Directors have a broad spectrum of experience, as shown in 
the Board of Directors section, allowing it to assess and monitor 
the full spectrum of risks and requirements of the Group. Where 
required the Directors will take further advice from professional 
advisors such as lawyers, accountants, functional and industry 
experts, and tax specialists. Each Director has the full authority 
of the Board to take any advice they feel necessary to undertake 
their individual roles.

The Board has authorised the creation of an advisory committee 
(the “PAC”). The charter of the advisory committee and role 
of each member is to provide additional breadth of market, 
industry and functional perspectives to the CEO and the Board 
of Directors as a whole as the Company navigates its future. 
The Board believes that being able to engage over time with 
world-class industry expertise through the PAC, will enhance the 
Board’s ability to fulfil its responsibilities in the areas of strategy 
and risk management and to more fully address the dynamics of 
PCI Pal’s fast-developing global opportunity and marketplace. 

Principle 7: Evaluate board performance based on clear and 
relevant objectives, seeking continuous improvement

Application
The Board should regularly review the effectiveness of its 
performance as a unit, as well as that of its committees and the 
individual directors.

The Board performance review may be carried out internally 
or, ideally, externally facilitated from time to time. The review 
should identify development or mentoring needs of individual 
directors or the wider senior management team.

It is healthy for membership of the board to be periodically 
refreshed. Succession planning is a vital task for boards. No 
member of the board should become indispensable.

Evidence & disclosure
Since the formation of the PCI Pal business, in September 2016, 
James Barham immediately joined the Board, subsequently 
becoming CEO in October 2018, while William Good, the 
CFO, was appointed in April 2017. Simon Wilson joined as a 
non-executive director in November 2019 and was subsequently 
appointed as Chairman of the Group. 

The Board conducted its first formal evaluation of its 
effectiveness during FY20 and has subsequently undertaken 
a further evaluation in FY21. Simon Wilson conducted the 
evaluation using a mixed methodology of an anonymous 
survey tool, direct one-on-one conversations, and frank and 
open group discussion among all board directors together. 
The exercise was designed to evaluate the effectiveness of 
the operation of the board as a whole; the board’s individual 

GOVERNANCECOMPLIANCE STATEMENT CONTINUED

committees; as well as the contributions of each individual 
director. The objective of these assessments is to enable the 
board, its committees, and its directors to set out down a path 
of continuous and incremental improvement of our governance 
at all levels. As part of the goal for continuous improvement, 
the evaluation of board effectiveness will be on-going periodic 
assessment process.

The broad conclusions of the FY21 evaluation were that during 
the year there had been substantial improvement in the running 
of the Board and sub- committees. There were several areas 
where further improvements were identified, especially as the 
work of the board naturally expands over time in the face of 
change, growth and complexity of the business. For example, 
in terms of the organisation of board meetings there had been 
a greater focus on the balance of agenda topics, the frequency, 
length and communication mode of meetings, and increased 
attention to forward looking matters. There is also recognition 
of the need to continue to deepen non-executive directors’ 
knowledge of operational and market aspects of the Group’s 
business; and to expand of the overview work of the two 
existing committees.

Examples of action already taken by the Board as a result 
of this evaluation process include: deep dive subject matter 
presentations by a variety of senior management; regularly 
scheduled closed board sessions where the non-executive 
Directors can discuss matters openly without management 
present; more extensive and scheduled committee activities; 
use of outside advisors; establishment of the PAC; rationalisation 
of information provided by management to the Board, and 
active and timely assessment of the effectiveness of each 
individual Board and committee meeting. The topic of succession 
planning has also been actively discussed by the Board in FY21 
in the context of the likely needs of the business relative to its 
new evolving five-year strategic growth plan. Planning is now 
underway to anticipate the refresh of non-executive directors 
when they approach a nine-year period of service.

Principle 8: Promote a corporate culture that is based on ethical 
values and behaviours

Application
The Board should embody and promote a corporate culture that 
is based on sound ethical values and behaviours and use it as an 
asset and a source of competitive advantage.

The policy set by the Board should be visible in the actions and 
decisions of the chief executive and the rest of the management 
team. Corporate values should guide the objectives and strategy 
of the company.

The culture should be visible in every aspect of the business, 
including recruitment, nominations, training and engagement. 
The performance and reward system should endorse the 
desired ethical behaviours across all levels of the Company.

The corporate culture should be recognisable throughout 
the disclosures in the annual report, website and any other 
statements issued by the company.

Evidence & disclosure
The Group has an established corporate and social responsibility 
policy as detailed in the Corporate and Social Responsibilities 
report, which is also published on the Group website and in 
the Company employee handbook. The Group has also put in 
place procedures to formally monitor its Environmental, Social 
and Governance impact, which is also published on the Group 
website.

Every new member of staff undertakes an induction programme 
which includes a full briefing on the company handbook and an 
understanding as to the requirements on the moral, ethical and 
behavioural requirements of each employee.

Every employee will be given the opportunity to undertake 
further training at the Company’s expense, so long as it is 
deemed to enhance the future of the business.

Performance of individuals and teams is monitored on a 
monthly basis. The Group has a “no fault” policy to errors 
actively encouraging employees to highlight any errors that have 
occurred and to allow the business to establish a solution to the 
error and to put in place any changes in systems and procedures 
that should stop the error reoccurring.

The majority of new employee positions are advertised to all 
employees in the Group and where possible we will look for 
opportunities to prepare and promote existing employees 
to more senior positions, before offering a position to a new 
externally hired person. In FY21 we promoted three employees 
to VP level positions as we continue to evolve our departmental 
structure in preparation for the further expansion of the Group.

Every quarter the CEO holds an “all hands” briefing where he 
will outline the performance of the Group and the positives and 
negatives it has faced. All employees in the Group have access 
to Microsoft Team’s and so can “chat” to any member of staff 
independently, including the CEO and Executive Directors, and 
raise any issues or questions they wish.

PCI-Pal PLC | 39 
Annual Financial Report 2021

GOVERNANCEApplication & disclosure
The Board recognises the importance of regular and effective 
communication with shareholders. The primary forms of 
communication are:

1. 

2. 

3. 

 The annual and interim statutory financial reports and 
associated investor and analyst presentations and reports. 
The Company regularly presents to its larger institutional 
and other significant shareholders who, in combination, 
own approximately 50% of the Company shares. In addition, 
the Company uses the Investor Meet Company portal 
where the CEO and CFO share with our retail investors the 
presentations made to the larger institutions above. These 
presentations are normally recorded so that investors who 
miss the original meeting can receive the information.

 Announcements relating to trading or business updates 
released to the London Stock Exchange. As the Company 
grows, the Board is committed to expanding its disclosures 
to ensure that all stakeholders are able to fully understand 
not just the Company’s financial results, but also its business 
model, key metrics, and strategy.

 The Company has in FY21 re-designed its main website 
and its associated investor pages adding in additional 
information that helps provide a greater understanding of 
the Group and its business, as well as providing a useful 
source of other information.

In normal circumstances, pre-pandemic, the Annual General 
Meeting provides shareholders with an opportunity to meet 
the Board of Directors and to ask questions relating to the 
business. The Company hopes to be able to have an open AGM 
this year depending on government guidelines. The Chairman 
also offers all major shareholders an opportunity to meet and 
share their views on the strategy of the Company and its board 
and management team around the time of each AGM. All votes 
made at any AGM or EGM are published and the Board will 
publish commentary on any vote where 20% or more of the 
independent shareholders have voted against any resolution. 

All statutory financial reports are published on www.pcipal.com 
and are made available on a timely basis.

COMPLIANCE STATEMENT CONTINUED

Principle 9: Maintain governance structures and processes that 
are fit for purpose and support good decision-making by the 
Board.

Application
The company should maintain governance structures and 
processes in line with its corporate culture and appropriate to its 
size and complexity; and capacity, appetite and tolerance for risk.

The governance structures should evolve over time in parallel 
with its objectives, strategy and business model to reflect the 
development of the company.

Evidence & disclosure
The Directors review a management reporting pack each month 
focused upon financial and operating metrics and performance 
against budgets and other targets. More detailed Board reports 
are prepared by management on a quarterly basis, which cover 
both financial statements as well as operational and strategic 
topics considered important and timely to the business. As 
noted above, the board also now receives periodic deep dive 
presentations on the operations of the business. 

During the year the Group has evolved its management and 
departmental structure. As detailed earlier the Customer 
Success function has been created bringing greater clarity to 
the support and continued relationship with our customers 
and channel partners. In addition, since the year end, the 
Group has formed its first formal Product Management team 
who will take responsibility for ensuring that the products we 
sell are designed, delivered, and priced to meet the market 
requirements of both partners and customers.

Taken together, these reports, evolving organisational structure, 
and board meetings enable the Directors to fulfil all of their 
duties of stewardship. 

Principle 10: Communicate how the company is governed and 
is performing by maintaining a dialogue with shareholders and 
other relevant stakeholders

Application
A healthy dialogue should exist between the Board and all of its 
stakeholders, including shareholders, to enable all interested 
parties to come to informed decisions about the company.

In particular, appropriate communication and reporting 
structures should exist between the Board and all constituent 
parts of its shareholder base. This will assist the communication 
of shareholders’ views to the Board; and the shareholders’ 
understanding of the unique circumstances and constraints 
faced by the company.

It should be clear where these communication practices are 
described (annual report or website).

40 | PCI-Pal PLC 
Annual Financial Report 2021

GOVERNANCEENVIRONMENTAL SOCIAL AND GOVERNANCE REPORT
FOR THE YEAR ENDED 30 JUNE 2021

The Directors of the Company are very aware of the impact 
a company can have on its environment, the extent of its 
social responsibilities, and the requirement to provide its key 
stakeholders with excellent corporate governance. The current 
PCI Pal Group is still a relatively small technology business, 
and as such has a similarly small ESG footprint and position. 
However, the Company is growing very quickly and has an 
international presence. The Directors therefore acknowledge 
that our ESG footprint will also quickly grow, and that the 
Company should be planning to measure and improve upon 
its current ESG position and to focus on being fair to all its 
stakeholders.

Understanding any company’s ESG position is a complex process 
that is undertaken over many years. However, the directors 
believe they have identified an initial set of measurable and 
meaningful datapoints, and set core targets for each one. In this 
way, as the Group continues to expand and grow, it can continue 
to monitor its position and the Board and its stakeholders gauge 
its rate of progress.

This is the first year for this report. In future years actual data 
will be compared year-on-year to allow the reader to judge if 
progress is being made and what trends are emerging.

Environment
The Company is a SaaS based organisation that markets 
and sells its products over the Cloud. As a result, it has less 
of an impact on the environment than many other types 
of businesses. However, the Group still needs office space, 
undertakes travel, and uses cloud data centres to undertake 
its business. Accordingly, these areas need to be carefully 
monitored to ensure that its impact is at or brought down to an 
acceptable level.

Clearly, the lockdowns driven by the COVID 19 pandemic have 
dramatically changed the way all businesses have been run in 
the current financial year. Moving forward we are expecting 
a partial return to “normality” that will once again involve 
some staff working from our offices and travelling, which will 
be recognized in some of the future datapoint measures. Our 
current sales growth trajectory will also mean that we will have 
more customers and an increased use of cloud data centres. 
Nonetheless, the Group does not sell computer hardware to 
its customers, nor provide software for use ‘on-premises’. Our 
status as a pure-Cloud software company therefore already 
places us ahead of other software companies that continue to 
offer such on-premise solutions.

The Directors believe that the following data points are a good 
way of measuring the Group’s impact on the environment. 
Nonetheless, as this is the first year for this report, these 
datapoints will be reviewed for relevancy each year by the Board.

Datapoint

Actual

Target Reason/Comment

1. 

 Percentage of staff working from home in year

99+% due to 
COVID 

More than 
50%

The higher the number of employees who work from home, 
the lower the environmental impact of commuter miles.

 Average commuting miles (return journey) per 
annum made to place of work per employee 
(net of any miles driven in an EV)

Minimal miles 
per employee 
due to COVID

Less than  
3300 miles  
per annum

Where employees are required to work from an office, we 
can reduce the distance they travel by hiring locally when 
suitable talent, skills and experience can be found.

2. 

3. 

 Average car business miles claimed in the year 
and paid for by the Group (net of any miles 
claimed that were driven in an EV)

43.4 miles per 
employee

Less than 
250 miles per 
employee

4. 

 Number of fully electric vehicles drive by 
employees

Nil

 More than 5% 
of staff

This measures the miles driven by staff in undertaking their 
work on behalf of the Company – for examples journeys 
to meetings with customers and staff. This measure can be 
reduced by encouraging the use of public transportation 
for business meetings.

The Company plans to implement a green company car 
scheme in the UK where staff will be encouraged to lease fully 
electric cars as part of a salary sacrifice scheme. By helping to 
increase the number of electric vehicles used by our staff, the 
Company can reduce its carbon footprint in this area.

5. 

 Business air journey miles paid for directly or 
claimed through expenses  in the year

42,809

Less than 
250,000 miles 
per annum 

Certain employees are required to travel long distances. 
This travel is often required to allow monitoring of 
Company performance and risks and so cannot be avoided 
but can be minimized with good planning of journeys

PCI-Pal PLC | 41 
Annual Financial Report 2021

GOVERNANCEENVIRONMENTAL SOCIAL AND GOVERNANCE REPORT CONTINUED

Datapoint

Actual

Target Reason/Comment

 Percentage of AWS platform data centre 
energy sourced from green initiatives

65%

100% by 2025 AWS has pledged to be source all its energy requirements 

from fully renewable sources by 2025.

 Percentage of First-generation platform date 
centre energy sourced from green initiatives

100%

100% Our chosen supplier was one of the first data centre operators 
in the UK to move to fully renewable energy sources

6. 

7. 

8. 

 Average square foot of office space per 
employee 

63.6 sq ft per 
employee

Less than 
100 sq ft per 
employee

The Company does require certain staff to normally work 
from an office location, COVID restrictions notwithstanding. 
The company does therefore require office space and so 
wants to measure this footprint per employee to ensure 
excess space is held to a reasonable minimum level

 Less than 
£750 per 
employee

Electrical waste has a high environmental impact both in 
manufacturing, operation, and disposal. The Group wishes 
to minimize the level of expenditure it spends on hardware 
per employee or in its IT infrastructures

9. 

 Value of capital expenditure on new computer 
hardware in year per employee

£588 per 
employee

The average number of employees used in the calculations for FY21 is 68 (per note 9)

Social
It is the Directors’ responsibility to ensure the Company cares for its employees and stakeholders as well as contributes to the 
economic well-being of the countries or regions in which they are based in by not only paying taxes, but also by hiring new people. 

The Directors believe the following datapoints are a good way to start measuring its social performance. As this is the first year for 
this report, these datapoints will be reviewed for relevancy each year by the Board.

Datapoint

1.  Net new hires in period

Actual

Target Reason

13

Positive

Employment underpins all economies and so positive 
employment is seen as a core target

2. 

 Percentage of employees at start of year still 
employed at end

86%

More than 
90%

High staff retention is a sign of a happy company. 

3.  Percentage of female staff employed

27%

No target set

4. 

 Percentage of female staff in senior 
management team

28%

No target set

5.  Percentage of females in advisory committee

67%

No target set

6.  Percentage of females on the Board

Nil%

No target set

The Directors wish to encourage an increased cultural and 
gender balanced workplace. While the Company is already 
a committed equal opportunities employer it recognises 
the importance of increasing the representation of women 
in all levels and roles in the organisation. No mix targets 
have been set at this time as management continue to 
assess additional steps that can be taken to encourage 
progression and new opportunities in the future.

42 | PCI-Pal PLC 
Annual Financial Report 2021

GOVERNANCEENVIRONMENTAL SOCIAL AND GOVERNANCE REPORT CONTINUED

Governance
Sound corporate governance is a requirement for well run businesses. The Directors have identified the following datapoints that 
highlight how the Group works with its stakeholders and the extent to which it is meeting best practices. These ESG data points are 
intended to supplement the existing and significant disclosures already made on the Company’s corporate governance.

Datapoint

1. 

 Does the company comply with a recognized 
corporate governance code

2.  Chairman and CEO roles split

Actual

Yes

Yes

Target Reason

Yes

Yes

The Board follows the QCA guidelines on corporate 
governance and reports accordingly as required by the 
listing rules 

The clear segregation of responsibilities provides a 
check-balance to stop one director dominating procedures 
at meetings

3. 

 Percentage of independent non-executive 
directors on Board 

50%

50%+ Having a majority proportion of independent 

non-executive directors not only brings different views 
to the Board but allows the non-executive directors to 
challenge the executive team according and has the power 
to act accordingly. The Chairman is an independent non-
executive with a casting vote if needed 

Less than  
9 years

 It is important to rotate new non-executive directors onto 
the Board to maintain fresh focus on the running of the 
business and to facilitate the introduction of increased 
levels of diverse viewpoints.

4. 

 Longest serving non-executive director

6 years

5. 

 Number of advisory committee members

1

3 or more Advisory committee members provide independent 

6.  Presentations made to shareholders

35 More than 20

7. 

 Presentations made to all shareholders/ and 
potential shareholders through a recognized 
online portal

4

3 or more

expertise and knowledge on areas that can help the Board 
make better decisions on the running of the Group.

It is important to have an open correspondence with 
not only the largest shareholders in the business but 
also allowing the smaller shareholders of the Group to 
listen and hear the executive directors present, and to 
also allow a forum for questions to be asked.

The Company uses the Investor Meet Company portal 
to invite shareholders to listen to key presentations 
such as the interim and year end results. These 
presentations are recorded and are available to 
download giving smaller shareholders the opportunity 
to hear what is being presented to the larger 
institutions

8. 

 Analysts following and writing on the company 
and providing detailed commentary on 
expectations

7

2 or more Analyst set expectations of performance for the 

Group which allow shareholders to judge whether the 
company is performing as expected.

The Company publishes a significant amount of other information on its website www.pcipal.com via its investor portal pages, which 
will allow the reader to understand in greater detail: the products and services of the Company, its range of stakeholders including 
examples, and how the Group has performed.

Simon Wilson | Chairman
3 September 2021

PCI-Pal PLC | 43 
Annual Financial Report 2021

GOVERNANCEAnnual Report and Financial Statements
The Committee provided advice to the Board that the 2021 
annual report and financial statements, taken as a whole, are 
fair, balanced and understandable, providing Shareholders with 
the necessary information to assess the Company’s position, 
performance, business model and strategy. 

The Committee reviewed and discussed reports provided by 
the external auditor on the annual results, which highlighted 
observations from the work they undertook. The key issues 
discussed with the external auditors related to: 

• 

• 

• 

• 

• 

 Testing undertaken to confirm no undue management 
control overrides had occurred

 The judgements and estimates used in the revenue 
recognition accounting policies and the testing undertaken

 The calculation and identification of the development 
capitalisation intangible asset and the estimated 
amortisation rates

 Confirmation of the going concern assumptions and 
calculations

 The treatment of share options and the estimates used in 
calculating the option charges.

Internal Audit
PCI-PAL does not currently have an internal audit function, 
which the Board considers appropriate for a Group of its size. 
The Committee will continue to monitor this situation and 
may add such a function in due course as the Group continues 
to grow.

Chris Fielding | Chairman of the Audit Committee
3 September 2021

AUDIT COMMITTEE REPORT
FOR THE YEAR ENDED 30 JUNE 2021

Dear Shareholder,

On behalf of the Audit Committee, I am pleased to present our 
report for the year ended 30 June 2021. 

Composition
The Audit Committee comprises Simon Wilson, Jason Starr and 
myself. As in prior years, I chaired the Committee. The Executive 
Directors and the Auditors may attend by invitation. 

In the year being reported on, the Audit Committee convened 
on 5 occasions, with each meeting being attended by each 
member of the Committee.

Terms of Reference
The main duties of the Committee are set out in its terms 
of reference, which can be found at https://ir.pcipal.com/
corporate/corporate-governance.

Principal items of Business
The principal items of business considered in the year being 
reported upon included:

• 

• 

• 

• 

• 

• 

 Reviewing and refining, in conjunction with the Executive 
Directors, the Company’s policies relating to the 
capitalisation of development expenditure in the context of 
IAS 38: Intangible Assets;

 Undertaking a selection process for new external auditors 
to replace the long-term incumbent, Grant Thornton, and 
approving the remuneration and terms of engagement of 
the new auditors, BDO;

 Reviewing and approving the audit plan for the year;

 Reviewing the documentation, updated by the Executive 
Directors in light of the Group’s growth and expansion, of 
the Group’s internal control systems; 

 Reviewing and challenging, in conjunction with the 
Executive Directors, the process of identifying risks, and 
the risk mitigation structures and processes, across the 
business, as documented in the section entitled “Principal 
Risk, Uncertainties and Risk Mitigation”; and 

 Reviewing various financial matters, including the 
annual and half year results, and accompanying financial 
statements.

44 | PCI-Pal PLC 
Annual Financial Report 2021

GOVERNANCEREMUNERATION COMMITTEE REPORT
FOR THE YEAR ENDED 30 JUNE 2021

However, in reviewing performance in FY21, the Remuneration 
Committee is pleased to note that the Company chose not to 
benefit from direct government support in any of the territories 
in which it operates, and nor did it make any redundancies. 
As a result, the Committee is confident that the excellent results 
reported for FY21 were delivered despite, and not because of, 
the pandemic and as such the committee did not consider it 
necessary to reduce payments earned under the FY21 bonus 
scheme.

Executive Directors’ remuneration
The remuneration package of the Executive Directors may 
include a basic salary, a cash based annual performance-related 
bonus, option awards under the Long-Term Incentive Plan (LTIP), 
and other benefits such as car allowance, health, and pension 
contributions.

Basic salary
As noted above, executive remuneration strategy was reviewed 
in FY20 and basic salaries were increased accordingly.

Executive salaries in FY21 were very broadly comparable to 
lower quartile averages in AIM listed businesses. As the business 
continues to progress, the remuneration committee will 
continue to review salaries at comparable businesses as it seeks 
to attract, retain and motivate leadership.

Annual Performance Bonus
For Board executives, a bonus may be paid dependant on the 
level of achievement against annual key performance indicators 
(KPIs) for both the Company and the individual executives. 
These KPIs are set annually by the Remuneration Committee, 
with performance against those targets assessed at both the 
half year and the end of the year.

KPIs are selected based upon their anticipated positive influence 
on shareholder value. The mix and nature of KPIs that are 
attributed to individual executive directors reflect the degree 
to which the individual is able to influence their outcome. In 
FY21, KPIs focussed on a range of criteria including ACV growth, 
management of cash and LBT result.

Dear Shareholder,

On behalf of the Remuneration Committee, it is my pleasure 
to report to you on remuneration matters considered by the 
Committee during what was an extraordinary year.

Composition
The Remuneration Committee consists of non-executive 
directors Jason Starr (Committee Chairman) and Chris Fielding. 
The committee will typically consider feedback from the main 
Board Chairman, Simon Wilson and the Chief Executive, James 
Barham. The CEO is not present for any discussions relating to 
his own remuneration.

Terms of Reference
The formal Terms of Reference for the Remuneration Committee 
were reviewed and updated in FY20, and the Committee 
considers them to still be appropriate. They are available to 
view on the Company’s website https://ir.pcipal.com/corporate/
corporate-governance. 

Remuneration Policy
It is the aim of the Remuneration Committee to align executive 
remuneration with the interests of our Shareholders. We believe 
that this is best achieved by attracting, and retaining high quality 
senior leadership, and it is the responsibility of the committee 
to implement a remuneration policy that delivers upon this 
objective.

In my report to shareholders last year, I explained that the 
Remuneration Committee had undertaken a full review of 
executive directors’ remuneration and that the impact of this 
review would be seen as from FY21.

Following the review, the Remuneration Committee concluded 
that executive remuneration at the Company prior to FY21 
did not reflect either the ability or the performance of our 
leadership team and as a result, we took the decision to 
increase the compensation offered to our current CEO and CFO; 
this was achieved through a significant increase in base salaries 
combined with the potential to earn meaningful bonuses based 
upon challenging growth targets. 

Impact of Covid-19 on Performance
At the time of our review of executive remuneration last year, 
Covid-19 was having a significant impact on global economies, 
but the scale of that impact was still to be seen. 

The Committee believes that it would be inappropriate to pay 
components of bonuses based on any performance achieved 
purely because of extraneous factors relating to the pandemic.

PCI-Pal PLC | 45 
Annual Financial Report 2021

GOVERNANCEShareholders have authorised the Board to issue share options 
under the Plan to a maximum of 15% of the Group’s equity at 
the time of issue. 

Note 19 of these accounts details the number of share options 
that have been issued by the Group.

The service contracts and letters of appointment of the 
executive directors include the following terms:

Executive Directors

Date of appointment Notice period

J C Barham

1 October 2016

12 months

T W Good

G Forsyth

1 April 2017

12 months

27 November 1999

12 months

The Non-Executive Directors have letters of appointment, 
setting out the terms and conditions of their appointment and 
their expected time commitment, and they are also subject to 
re-election by rotation by shareholders at least once every three 
years. The current Non-Executive Directors’ initial appointments 
commenced on the following dates:

Non-Executive Director

Date of appointment

C M Fielding

J S Starr

S B Wilson

1 September 2014

1 January 2015

1 November 2019

The Remuneration Committee is not involved in determining 
remuneration for its members. Fees and other payment 
arrangements for Non-Executive Directors are considered by 
a sub-committee of the Board, consisting of the Chairman, 
the CEO and the CFO. Remuneration for the Chairman is 
considered by a sub-committee consisting of the Chairman of 
the Remuneration Committee, the CEO and the CFO.

The Remuneration Committee is not involved in determining 
remuneration for members of the Advisory Committee, which is 
set by the CEO.

Note 3 of the Directors’ Report sets out the detailed 
remuneration and share options granted to each director who 
served during the year.

Jason S Starr | Chair, Remuneration Committee 
3 September 2021

REMUNERATION COMMITTEE REPORT CONTINUED

I am pleased to report that KPI targets were fully met in FY21. 
The Committee has therefore recommended that the following 
cash bonuses be paid in the first quarter of FY22, relating to the 
FY21 performance.

James Barham

William Good

Geoff Forsyth

CEO

CFO

CISO

£107,500

£   62,000

£   22,500

Bonuses can be paid as cash, company shares or a combination 
of the two, to be decided annually by the Remuneration 
Committee. Under normal circumstances, a bonus will not be 
payable if targets are not met. Under exceptional circumstances, 
targets and plans may be reviewed and adjustments made 
during the year. 

Additional benefits
The Executive Directors receive an annual car allowance, can 
elect to receive personal health insurance and a contribution to 
their pension scheme of 10% of their basic salary paid annually 
in advance. William Good has elected to receive his pension 
payment as salary.

Long Term Incentive Plan (LTIP)
In FY21 we, along with our legal advisers – Shepherd and 
Wedderburn - undertook a review of the share option scheme 
which underpins our LTIP and the resulting rules were adopted 
at the Company Annual General Meeting in November 2020.

The LTIP is structured to align the interests with management 
with the long-term interests of stakeholders. The following 
process is undertaken:

• 

• 

 The Group reviews its medium and long-term strategy on an 
ongoing basis. In H1 of FY21, the Board held a formal offsite 
strategic review which led to an updated set of actions and 
strategic imperatives covering a five year forward period. 
These were subsequently reviewed again following the 
successful fundraising in H2.

 When appropriate, the Committee may grant share options 
to participants which will vest during/over a minimum 
three-year period, depending on whether the options 
have met any performance criteria set. The vesting period 
and performance criteria reflect the generally accepted 
employment practices for each region in which the 
participant is employed, which today is primarily the UK and 
the US.

• 

 The performance criteria set will be specifically designed to 
align shareholder and executive’s interests.

46 | PCI-Pal PLC 
Annual Financial Report 2021

GOVERNANCEDIRECTORS AND ADVISORS

Company registration number: 

03869545 

Registered office: 

Telephone: 

Directors: 

Secretary: 

Bankers: 

Auditors: 

7 Gamma Terrace 
Ransomes Europark 
Ipswich Suffolk IP3 9FF

+44 (0)330 131 0330

Simon Baxter Wilson 
Christopher Michael  
Fielding Jason Stuart  
Starr 
James Christopher Barham 
Geoffrey Forsyth 
Thomas William Good 

Thomas William Good BA (Hons) ACMA CGMA

National Westminster Bank PLC Silicon Valley Bank

BDO LLP 

Nominated Adviser and Broker: 

finnCap Limited

Registrars: 

Telephone: 

Lawyers: 

Link Asset Services

(UK): 
(Overseas):  +44 371 664 0300

0871 664 0300 

Shepherd and Wedderburn LLP 
Brownstein Hyatt Farber and Schreck

Financial statements are available at: 

https://ir.pcipal.com/financials/annual-interim-reports

PCI-Pal PLC | 47 
Annual Financial Report 2021

GOVERNANCE 
 
 
 
 
 
 
 
 
 
DIRECTORS’ REPORT

The Directors present their report together with the financial statements for the year to 30 June 2021.

1.  Principal activities
The Company (Company House number 03869545) operates principally as a holding company. During the year, the main subsidiaries 
were engaged in the provision of PCI compliant solutions.

2.  Results, dividends, future prospects
The trading results of the Group are set out in the annexed accounts and are summarised as follows:

Revenue
Loss before taxation

The Directors are not recommending a payment of a final dividend (2020: nil pence per share).

3.  Directors
The membership of the Board is set out in the Directors and Advisers section.

2021
£000s
7,362
(4,191)

2020
£000s
4,396
(4,350)

The beneficial and other interests of the Directors and their families in the shares of the Company at 30 June 2021 and 1 July 2020 
were as follows:

G Forsyth
J Barham
T W Good
C M Fielding (non-executive)
S B Wilson (non-executive)
J S Starr (non-executive)

The Directors’ remuneration for the year was as follows:

2020/21
J Barham
T W Good
G Forsyth
S B Wilson (non-executive 
Chairman)
C M Fielding (non-executive)
J S Starr (non-executive)
Total

Salary or Fees
£
185,716
168,000
141,600
45,392

31,667
31,333
603,708

FY21 has been prepared on an accruals basis

2019/20
J Barham
T W Good
G Forsyth
S B Wilson (non-executive 
Chairman) From 1 November 
2019
C M Fielding (non-executive)
J S Starr (non-executive)
Total

Salary or Fees
£
139,600
152,600
139,600
30,707

35,000
25,000
522,507

FY20 has been prepared on a cash paid basis

48 | PCI-Pal PLC 
Annual Financial Report 2021

Bonus
£
107,500
62,000
22,500
–

–
–
192,000

Bonus
£
48,839
30,886
22,952
–

–
–
102,677

30 June 2021
Ordinary shares of 
1p Each
1,343,371
155,796
205,000
35,590
100,000
–

1 July 2020
Ordinary shares of 
1p Each
1,343,371
138,812
205,000
35,590
100,000
–

Benefits
£
891
–
5,233
16,734

–
–
22,858

Benefits
£
2,136
–
5,028
10,974

–
–
18,138

Total
£
294,107
230,000
169,333
62,126

31,667
31,333
818,566

Total
£
190,575
183,486
167,580
41,681

35,000
25,000
643,322

Pension
£
20,020
–
13,300
–

763
713
34,796

Pension
£
13,000
–
13,000
–

865
565
27,430

GOVERNANCEDIRECTORS’ REPORT CONTINUED

For both FY20 and FY21 T W Good is entitled to a pension payment equivalent to 10% of his salary per annum. He has elected to have 
this amount paid as additional salary.

S B Wilson is a resident of the United States of America. His remuneration is split between his duties as the Chairman of the Board 
and chairing the Advisory Committee and providing mentoring and North American market advice to the executive directors.

In the year to 30 June 2020, prior to joining the Board in November 2019, he received consulting remuneration of US $83,333 
(£65,975) and benefits of US $6,860 (£5,431).

Directors’ interests in Long Term Incentive plans
The Directors’ interests in share options to subscribe for ordinary shares in the Company are as follows:

At 1 July 
2020 
(number)
525,000

Granted 
in year 
(number)
–

Lapsed 
in year 
(number)
–

Exercised 
in year 
(number)
–

At 30 
June 2021 
(number)
525,000

Exercise 
Price 
(pence)
28.5

Note
1

Earliest 
exercise 
date
26th May 
2020
8th July 
2023
26th May 
2020
8th July 
2023
26th May 
2020
13th Nov 
2021
8th July 
2023
12th July 
2019
12th Nov 
2019

Last  
exercise 
date 
24th May 
2027
8th July 
2030
24th May 
2027
8th July 
2030
24th May 
2027
11th Nov 
2028
8th July 
2030
11th July 
2028
11th Nov 
2028

–

–

–

–

–

–

–

–

–

250,000

325,000

20,000

300,000

–

200,000

150,000

100,000

1,870,000

40.0

33.0

40.0

33.0

26.5

40.0

28.5

26.5

James Barham

James Barham

Geoff Forsyth

Geoff Forsyth

William Good

William Good

William Good

Simon Wilson

Simon Wilson

5

2

5

2

3

5

4

3

–

250,000

325,000

–

–

20,000

300,000

100,000

–

–

–

200,000

150,000

100,000

–

–

–

–

–

–

(100,000)

–

–

–

Total

1,500,000

470,000

(100,000)

Note 1: Option grant on the 13th June 2019

Note 2: Option grant on the 25th May 2017

Note 3: Option grant on the 12th November 2018

Note 4: Option grant on the 12th July 2018

Note 5: Option Grant on the 8th July 2020

4.  Share price and substantial shareholdings
During the year, the share price fluctuated between 117.5 pence and 36.5 pence and closed at 93.0 pence on 30 June 2021.

The beneficial and other interests of other substantial shareholders in the shares of the Company at 30 June 2021 and 1 July 2020 
were as follows:

Ordinary Shares of 1 pence each
P Wildey
W A Catchpole
Unicorn AIM VCT LLP
Octopus Investments Nominees
Gresham House Asset Management
S Perring
Canaccord Genuity Group
Herald Investment Management 

As at the date of this report the holdings shown as at 30 June 2021 remain unchanged

30 June 2021
2,200,000
Less than 3%
2,000,000
5,715,940
7,151,515
Less than 3%
11,466,027
3,517,758

1 July 2020
3,800,000
1,933,697
2,000,000
6,530,302
7,151,515
1,891,076
8,884,725
Less than 3%

PCI-Pal PLC | 49 
Annual Financial Report 2021

GOVERNANCEDIRECTORS’ REPORT CONTINUED

5.  Directors’ responsibilities for the financial statements
The Directors are responsible for preparing the Strategic Report, the Directors’ Report and the financial statements in accordance 
with applicable law and regulations.

Company law requires the Directors to prepare financial statements for each financial year. Under that law the Directors have elected 
to prepare Group financial statements in accordance with International Financial Reporting Standards (“IFRSs”) and the company 
financial statements in accordance with United Kingdom Generally Accepted Accounting Practice (United Kingdom Accounting 
Standards and applicable law). Under company law the Directors must not approve the financial statements unless they are 
satisfied that they give a true and fair view of the state of affairs of the Group and the Company at the balance sheet date and of 
the profit and loss of the Group for the period ended. The Directors are also required to prepare financial statements in accordance 
with the rules of the London Stock Exchange for companies trading securities on AIM. In preparing these financial statements, 
the Directors are required to:

• 

select suitable accounting policies and then apply them consistently;

•  make judgements and accounting estimates that are reasonable and prudent;

• 

• 

 state whether applicable Accounting Standards have been followed, subject to any material departures disclosed and explained in 
the financial statements; and

 prepare the financial statements on the going concern basis unless it is inappropriate to presume that the Group will continue in 
business.

The Directors are responsible for keeping adequate accounting records that are sufficient to show and explain the Group’s 
transactions, disclose with reasonable accuracy at any time the financial position of the Group and enable them to ensure that the 
financial statements comply with the Companies Act 2006. They are also responsible for safeguarding the assets of the Group and 
hence for taking reasonable steps for the prevention and detection of fraud and other irregularities.

Website publication: The Directors are responsible for ensuring the annual report and the financial statements are made available 
on a website. Financial statements are published on the company’s website in accordance with legislation in the United Kingdom 
governing the preparation and dissemination of financial statements, which may vary from legislation in other jurisdictions. 
The maintenance and integrity of the company’s website is the responsibility of the Directors. The Directors’ responsibility also 
extends to the ongoing integrity of the financial statements contained therein.

The Directors confirm that:

• 

• 

so far as each director is aware, there is no relevant audit information of which the Group’s auditor is unaware; and

 the Directors have taken all steps that they ought to have taken as directors in order to make themselves aware of any relevant 
audit information and to establish that the auditors are aware of that information.

The Directors are responsible for the maintenance and integrity of the corporate and financial information included on the Group’s 
website. Legislation in the United Kingdom governing the preparation and dissemination of financial statements may differ from 
legislation in other jurisdictions.

6.  Qualifying third party indemnity provision
During the financial year, a qualifying third-party indemnity provision for the benefit of the Directors was in force.

7.  Research and development
PCI-PAL is continuing to invest in its new fully-cloud based, PCI DSS level 1 compliant secure platform hosted on the AWS cloud 
infrastructure for its services. The new platform is operational but further functionality and product offerings are planned to be added 
over the coming years. The expenditure now meets the guidelines laid down by IAS 38 and the Directors have therefore capitalised 
the direct expenditure incurred in the development. 

50 | PCI-Pal PLC 
Annual Financial Report 2021

GOVERNANCEDIRECTORS’ REPORT CONTINUED

8.  Employee policy
The Group operates a policy of non-discrimination in respect of ethnicity, sexual orientation, gender, religion and disability and 
encourages the personal and professional development of all persons working within the Group by giving full and fair consideration 
for all vacancies in accordance with their particular aptitudes and abilities.

9.  Corporate governance
The Group’s policy on Corporate Governance is detailed in this report and accounts.

10.  Financial Risk Management Objectives
The principal financial and non-financial risks arising within the Group are detailed in the Principal Risk, Uncertainties and 
Risk Mitigation report.

11.  Treasury shares
The Group holds a total of 167,229 ordinary shares as treasury shares acquired for a consideration of £39,636.25.

12.  Going concern
As explained in more detail in the report of the Chief Financial Officer, the Directors have considered financial forecasts for 
the coming year through to the end of October 2022. 

As part of these considerations, the Directors reviewed and challenged information provided by the management team such as 
the new contract sales forecast, the Group current sales pipeline and the likely demand for our services and any likely impact from 
the COVID 19 pandemic. The Board also reviewed other risks within the business that could impact the group’s performance, such as 
insufficient numbers of employees to ensure the company can deliver on its contractual obligations or expected growth.

The Directors reviewed a range of reasonably possible sensitivities in relation to the future business performance, as detailed in 
the forecasts, and the resulting demands on its cash and debt resources currently available to the group. 

The Board also looked at some more severe possibilities, where new sales are much lower than presented in the forecast models. 
The executive team detailed what actions and mitigations the business could take in these circumstances to ensure the business 
could continue to trade into the foreseeable future. 

Based on these reviews, the Directors have concluded that the group will be able to meet its’ obligations as they fall due for 
the foreseeable future (and in any event for no less than 12 months from the date of approval of these financial statements) and 
accordingly have elected to prepare the financial statements on a going concern basis.

13.  Auditors
During the financial year the Directors undertook a review of its Audit requirements and asked several leading audit firms to tender 
for the Groups audit work. As a result of this tender process the Directors have appointed BDO LLP as the Group auditors. BDO LLP 
has expressed willingness to continue in office. In accordance with S489 (4) of the Companies Act 2006, a resolution to reappoint 
BDO LLP as auditors will be proposed at the Annual General Meeting.

7 Gamma Terrace 
Ransomes Europark  
Ipswich, Suffolk  
IP3 9FF

BY ORDER OF THE BOARD

T W Good | Company Secretary
3 September 2021

PCI-Pal PLC | 51 
Annual Financial Report 2021

GOVERNANCEINDEPENDENT AUDITOR’S REPORT TO THE 
MEMBERS OF PCI-PAL PLC

Opinion on the financial statements

In our opinion:

• 

• 

• 

 the financial statements give a true and fair view of the state of the Group’s and of the Parent Company’s affairs as at 30 June 2021 and 
of the Group’s loss for the year then ended;

 the Group financial statements have been properly prepared in accordance with international accounting standards in conformity with 
the requirements of the Companies Act 2006;

 the Parent Company financial statements have been properly prepared in accordance with United Kingdom Generally Accepted 
Accounting Practice; and

• 

the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements of PCI-Pal Plc (the ‘Parent Company’) and its subsidiaries (the ‘Group’) for the year ended 
30 June 2021 which comprise the Consolidated Statement of Comprehensive Income, the Consolidated Statement of Financial Position, 
the Company Statement of Financial Position, the Consolidated Statement of Changes in Equity, the Company Statement of Changes in 
Equity, the Consolidated Statement of Cash Flows, the Company Statement of Cash Flows and notes to the financial statements, including 
a summary of significant accounting policies. 

The financial reporting framework that has been applied in the preparation of the Group financial statements is applicable law and 
international accounting standards in conformity with the requirements of the Companies Act 2006. The financial reporting framework 
that has been applied in the preparation of the Parent Company financial statements is applicable law and United Kingdom Accounting 
Standards, including Financial Reporting Standard 102, the Financial Reporting Standard in the United Kingdom and Republic of Ireland 
(United Kingdom Generally Accepted Accounting Practice).

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our responsibilities 
under those standards are further described in the Auditor’s responsibilities for the audit of the financial statements section of our report. 
We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion. 

Independence
We remain independent of the Group and the Parent Company in accordance with the ethical requirements that are relevant to our audit 
of the financial statements in the UK, including the FRC’s Ethical Standard as applied to listed entities, and we have fulfilled our other ethical 
responsibilities in accordance with these requirements.

Conclusions relating to going concern
In auditing the financial statements, we have concluded that the Directors’ use of the going concern basis of accounting in the preparation 
of the financial statements is appropriate. We consider going concern to be a key audit matter as a result of the historical and current year 
losses within the Group and the significance of this area and its impact on our audit approach.

The Group accounting policy for going concern can be found in note 4 (c) of the financial statements. Our evaluation of the Directors’ 
assessment of the Group and the Parent Company’s ability to continue to adopt the going concern basis of accounting included:

• 

• 

• 

• 

 We assessed management’s ability to forecast and challenged their key assumptions. This included comparing previous budgets to actual 
results and comparing forecasted costs and revenues to historic performance and growth rates for reasonableness.

 We reviewed reverse stress tests on forecasts prepared by management to assess the ability for the Group to continue to trade should 
there be unforeseen significant performance issues in the next 12 months

 We checked the mathematical accuracy of the forecasts.

 We tested a sample of revenue contracts included within the forecast back to contract to check the amounts included were accurately 
included.

•  We assessed the completeness and accuracy of disclosures relating to going concern and the impact of Covid-19.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions that, individually or 
collectively, may cast significant doubt on the Group and the Parent Company’s ability to continue as a going concern for a period of at least 
twelve months from when the financial statements are authorised for issue. 

Our responsibilities and the responsibilities of the Directors with respect to going concern are described in the relevant sections of this 
report.

52 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF PCI-PAL PLC CONTINUED

Overview

Coverage

Key audit matters

Materiality

100% of Group profit before tax
100% of Group revenue
100% of Group total assets

Revenue recognition
Intangible assets
Going concern 

Group financial statements as a whole
£128,000 based on 1.75% of revenue.

An overview of the scope of our audit
Our Group audit was scoped by obtaining an understanding of the Group and its environment, including the Group’s system of internal 
control, and assessing the risks of material misstatement in the financial statements. We also addressed the risk of management override 
of internal controls, including assessing whether there was evidence of bias by the Directors that may have represented a risk of material 
misstatement.

The Group has two trading entities, PCI-Pal (U.K.) Limited and PCI-Pal (US) Inc. Both trading entities were considered significant due to their 
contribution to Group revenues and assets, therefore both were subject to full scope audits. These were audited by the Group engagement 
team. As a consequence of the audit scope determined, we achieved coverage of 100% of revenue, 100% of profit before tax and 100% of 
net assets.

Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the financial statements of 
the current period and include the most significant assessed risks of material misstatement (whether or not due to fraud) that we identified, 
including those which had the greatest effect on: the overall audit strategy, the allocation of resources in the audit, and directing the efforts 
of the engagement team. These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters.

In addition to the matter described in the conclusions related to going concern, we have determined the matters below to be the key audit 
matters to be communicated in our report. 

Key audit matter 

Revenue recognition
The Group’s revenue 
recognition policy can be found 
in note 4(d) to the financial 
statements and segmental 
revenue disclosure is included 
within note 9.

We consider the key risk of 
material misstatement to arise 
from the allocation of revenue 
over the life of a contract 
and compliance with IFRS15. 
Further, given where the Group 
is in its lifecycle, with significant 
levels of growth, revenue is a 
significant KPI for shareholder 
decision making; which 
increases the risk that the 
revenue may be overstated. 

Given the above, we have 
deemed revenue recognition to 
be a key audit matter

How the scope of our audit addressed the key audit matter

Our work included:
We assessed whether the Group’s revenue recognition policy is 
compliant with IFRS 15 ‘Revenue from Contracts with Customers’ 
by reviewing the revenue recognition policy for each stream and 
determining whether this was compliant with the standard.

We performed testing over all material revenue streams, including: 

• 

• 

• 

 Agreeing a sample of sales transactions, confirming accuracy of 
the timing and amount of revenue recognised and deferred by 
agreeing samples through to contract terms.

 Agreeing a sample of revenue items posted either side of year 
end to contracts to check that revenue has been recognised in 
the appropriate period.

 Testing a sample of remaining revenue transactions and agreeing 
back to third party support.

Key observations:
Based on the procedures performed we consider that revenue has 
been recognised appropriately

PCI-Pal PLC | 53 
Annual Financial Report 2021

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF PCI-PAL PLC CONTINUED

Key audit matter 

Intangible assets – 
capitalised development 
costs
The Group’s accounting policy 
can be found in note 4(f) to the 
financial statements and related 
disclosures are in note 12.

How the scope of our audit addressed the key audit matter

Our work included:
• 

 We assessed management’s policy on capitalising intangible 
assets against the criteria set out in the accounting standards.

• 

• 

• 

 We assessed management’s judgement in relation to the useful 
economic life of the capitalised development costs by challenging 
assumptions used, which included comparing to the useful life 
used for similar platforms by competitors in the industry and 
reviewing for any impairment indicators.

 We tested a sample of additions to supporting documentation 
to agree the existence and accuracy of the amounts capitalised 
in the year and assessed whether these met the criteria of a 
capitalised development cost under IAS 38. 

 We checked the mathematical accuracy of the amounts charged 
for amortisation by performing a recalculation based on the 
useful economic life of capitalised development costs. 

Key observations:
We found management’s judgements and estimates used in 
the capitalisation of development costs to be appropriate and in line 
with the requirements of accounting standards.

The Group has significant 
amounts of capitalised 
development costs, as the 
Group has continued to heavily 
invest in the development of 
the AWS Platform. There is a 
risk over whether costs have 
been correctly capitalised in 
accordance with accounting 
standards and there is a degree 
of Management judgement 
involved in determining the 
appropriate point at which 
costs can be determined 
as development costs as 
opposed to research costs. 
Further to this, there is a risk 
that the internally generated 
intangibles useful economic life 
is inappropriate.

We considered this to be a key 
audit matter due to the volume 
of expenditure and judgement 
involved as noted above.

Our application of materiality
We apply the concept of materiality both in planning and performing our audit, and in evaluating the effect of misstatements. We consider 
materiality to be the magnitude by which misstatements, including omissions, could influence the economic decisions of reasonable users 
that are taken on the basis of the financial statements. 

In order to reduce to an appropriately low level the probability that any misstatements exceed materiality, we use a lower materiality level, 
performance materiality, to determine the extent of testing needed. Importantly, misstatements below these levels will not necessarily 
be evaluated as immaterial as we also take account of the nature of identified misstatements, and the particular circumstances of their 
occurrence, when evaluating their effect on the financial statements as a whole. 

Based on our professional judgement, we determined materiality for the financial statements as a whole and performance materiality as 
follows:

Materiality

Group
£

128,000

Parent company financial statements

Parent
£

115,000

Basis for determining materiality

1.75% of Revenue

90% of Group Materiality

Rationale for the benchmark applied

Revenue is the Group’s main KPI, and 
therefore we considered this financial 
measure to be the most relevant to the 
users of the financial statements in assessing 
the performance of the Group.

Calculated as a percentage of Group 
materiality for Group reporting purposes 
given the assessment of aggregation risk.

Performance materiality

£83,000

£74,000

Basis for determining performance 
materiality

We consider 65% of materiality to be 
appropriate due to this being a first year of 
audit by BDO and in order to reflect that 
there are a number of balances subject to 
estimation or judgement which are not able 
to be determined with precision.

We consider 65% of materiality to be 
appropriate due to this being a first year of 
audit by BDO and in order to reflect that 
there are a number of balances subject to 
estimation or judgement which are not able 
to be determined with precision.

54 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF PCI-PAL PLC CONTINUED

Component materiality
Component materiality ranged from £21,000 to £74,000. Our audit work at each component has been executed at levels of materiality 
applicable to each individual entity based on its size and risk as approved by the Group audit team and in each case, lower than that applied 
to the Group. In the audit of each component, we further applied performance materiality levels of 65% of the component materiality to our 
testing to ensure that the risk of errors exceeding component materiality was appropriately mitigated.

Reporting threshold 
We agreed with the Audit Committee that we would report to them all individual audit differences in excess of £4,000. We also agreed to 
report differences below this threshold that, in our view, warranted reporting on qualitative grounds.

Other information
The Directors are responsible for the other information. The other information comprises the information included in the Annual Report and 
Accounts other than the financial statements and our auditor’s report thereon. Our opinion on the financial statements does not cover the 
other information and, except to the extent otherwise explicitly stated in our report, we do not express any form of assurance conclusion 
thereon. Our responsibility is to read the other information and, in doing so, consider whether the other information is materially inconsistent 
with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to be materially misstated. If 
we identify such material inconsistencies or apparent material misstatements, we are required to determine whether this gives rise to a 
material misstatement in the financial statements themselves. If, based on the work we have performed, we conclude that there is a material 
misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

Other Companies Act 2006 reporting
Based on the responsibilities described below and our work performed during the course of the audit, we are required by the Companies 
Act 2006 and ISAs (UK) to report on certain opinions and matters as described below. 

Strategic report and Directors’ report 

In our opinion, based on the work undertaken in the course of the audit:

• 

• 

 the information given in the Strategic report and the Directors’ report for 
the financial year for which the financial statements are prepared is consistent 
with the financial statements; and

 the Strategic report and the Directors’ report have been prepared in accordance 
with applicable legal requirements.

In the light of the knowledge and understanding of the Group and Parent Company 
and its environment obtained in the course of the audit, we have not identified 
material misstatements in the strategic report or the Directors’ report.

Matters on which we are required to 
report by exception

We have nothing to report in respect of the following matters in relation to which 
the Companies Act 2006 requires us to report to you if, in our opinion:

• 

• 

• 

• 

 adequate accounting records have not been kept by the Parent Company, or 
returns adequate for our audit have not been received from branches not visited 
by us; or

 the Parent Company financial statements are not in agreement with the 
accounting records and returns; or

 certain disclosures of Directors’ remuneration specified by law are not made; or

 we have not received all the information and explanations we require for our 
audit.

Responsibilities of Directors
As explained more fully in the Directors’ responsibilities for financial statements, the Directors are responsible for the preparation of the 
financial statements and for being satisfied that they give a true and fair view, and for such internal control as the Directors determine is 
necessary to enable the preparation of financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the financial statements, the Directors are responsible for assessing the Group’s and the Parent Company’s ability to continue 
as a going concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless the 
Directors either intend to liquidate the Group or the Parent Company or to cease operations, or have no realistic alternative but to do so.

PCI-Pal PLC | 55 
Annual Financial Report 2021

FINANCIAL STATEMENTSINDEPENDENT AUDITOR’S REPORT TO THE MEMBERS OF PCI-PAL PLC CONTINUED

Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from material misstatement, 
whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high level of assurance, 
but is not a guarantee that an audit conducted in accordance with ISAs (UK) will always detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could reasonably be 
expected to influence the economic decisions of users taken on the basis of these financial statements.

Extent to which the audit was capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line with our 
responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud.

Based on our understanding and accumulated knowledge of the Group and the sector in which it operates we considered the risk of acts by 
the Group which were contrary to applicable laws and regulations, including fraud and whether such actions or non-compliance might have a 
material effect on the financial statements. These included but were not limited to those that relate to the form and content of the financial 
statements, such as the Group accounting policies, International accounting standards, and the UK Companies Act; those that relate to the 
payment of employees; and industry related such as GDPR compliance. All team members were briefed to ensure they were aware of any 
relevant regulations in relation to their work.

The extent to which our procedures are capable of detecting irregularities in the parent and component entities, including fraud is detailed below:

• 

• 

• 

• 

• 

 We obtained an understanding of the legal and regulatory frameworks that are applicable to the Group. We determined that the most 
significant which are directly relevant to specific assertions in the financial statements are those related to the reporting framework 
(international accounting standards in conformity with the requirements of the Companies Act 2006), employment regulations and 
relevant tax regulations;

 We understood how the Group is complying with those legal and regulatory frameworks by making enquiries to management, those responsible 
for legal and compliance procedures and through reviewing board minutes and discussion with management and the Audit Committee;

 We assessed the susceptibility of the Group’s financial statements to material misstatement as an engagement team, including how fraud 
might occur by meeting with management to understand where it is considered there was a susceptibility of fraud

 Our audit planning identified fraud risks in relation to management override and inappropriate or incorrect revenue recognition. We 
obtained an understanding of the processes and controls that the group has established to address risks identified;

 With regard to the fraud risk in management override, our procedures included targeted journal transactions testing, with a focus on large or 
unusual transactions based on our knowledge of the business. We also performed an assessment on the appropriateness of key judgement 
areas and estimations which are subject to management’s own judgement and estimation, and could be subject to potential bias.

Our audit procedures were designed to respond to risks of material misstatement in the financial statements, recognising that the risk of 
not detecting a material misstatement due to fraud is higher than the risk of not detecting one resulting from error, as fraud may involve 
deliberate concealment by, for example, forgery, misrepresentations or through collusion. There are inherent limitations in the audit 
procedures performed and the further removed non-compliance with laws and regulations is from the events and transactions reflected in 
the financial statements, the less likely we are to become aware of it.

A further description of our responsibilities is available on the Financial Reporting Council’s website at: www.frc.org.uk/
auditorsresponsibilities. This description forms part of our auditor’s report.

Use of our report
This report is made solely to the Parent Company’s members, as a body, in accordance with Chapter 3 of Part 16 of the Companies Act 2006. Our 
audit work has been undertaken so that we might state to the Parent Company’s members those matters we are required to state to them in an 
auditor’s report and for no other purpose. To the fullest extent permitted by law, we do not accept or assume responsibility to anyone other than 
the Parent Company and the Parent Company’s members as a body, for our audit work, for this report, or for the opinions we have formed.

Tracey Keeble (Senior Statutory Auditor)
For and on behalf of BDO LLP, Statutory Auditor 
Ipswich

3 September 2021 

BDO LLP is a limited liability partnership registered in England and Wales (with registered number OC305127).

56 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSCONSOLIDATED STATEMENT  
OF COMPREHENSIVE INCOME
FOR THE YEAR ENDED 30 JUNE 2021

Revenue
Cost of sales
Gross profit
Administrative expenses
Loss from Operating Activities

Adjusted Operating Loss
Expenses relating to Share Options
Loss from Operating Activities
Finance income
Finance expenditure
Loss before taxation
Taxation
Loss for the year
Other comprehensive expense: Items that will be reclassified subsequently to 
profit or loss
Foreign exchange translation differences
Total other comprehensive income/(expense)
Total comprehensive loss attributable to equity holders for the period

Note

6
7
5
11

2021
£000s
7,362
(1,805)
5,557
(9,518)
(3,961)

(3,846)
(115)
(3,961)
–
(230)
(4,191)
154
(4,037)

653
653
(3,384)

2020
£000s
4,396
(1,353)
3,043
(7,254)
(4,211)

(4,103)
(108)
(4,211)
1
(140)
(4,350)
221
(4,129)

(49)
(49)
(4,178)

Basic and diluted earnings per share

10

(6.64) p

(8.84) p

The accompanying accounting policies and notes form an integral part of these financial statements.

PCI-Pal PLC | 57 
Annual Financial Report 2021

FINANCIAL STATEMENTSCONSOLIDATED STATEMENT 
OF FINANCIAL POSITION
AS AT 30 JUNE 2021

ASSETS
Non-current assets
Plant and equipment
Intangible assets
Trade and other receivables
Deferred taxation
Non-current assets
Current assets
Trade and other receivables
Cash and cash equivalents
Current assets
Total assets
LIABILITIES
Current liabilities
Trade and other payables
Current portion of long-term borrowings
Current liabilities
Non-current liabilities
Other payables
Long term borrowings
Non-current liabilities
Total liabilities
Net assets

EQUITY
Share capital
Share premium
Other reserves
Currency reserves
Profit and loss account
Total equity

Note

13
12
14
17

14

15
15

16
16

19

2021
£000s

74
2,366
801
–
3,241

2,928
7,518
10,446
13,687

(7,817)
– 
(7,817)

(1,941)
–
(1,941)
(9,758)
3,929

655
14,243
404
466
(11,839)
3,929

2020
£000s

103
2,139
368
–
2,610

2,343
4,301
6,644
9,254

(5,194)
(545)
(5,739)

(875)
(728)
(1,603)
(7,342)
1,912

594
9,018
289
(187)
(7,802)
1,912

The accompanying accounting policies and notes form an integral part of these financial statements.

The Board of Directors approved and authorised the issue of the financial statements on 3 September 2021.

Director

Director

J Barham 

T W Good 

58 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSCONSOLIDATED STATEMENT 
OF CHANGES IN EQUITY 
FOR THE YEAR ENDED 30 JUNE 2021

Balance as at 1 July 2019
Share Option amortisation charge
New shares issued net of costs
Transactions with owners
Foreign exchange translation differences
Loss for the year
Total comprehensive loss
Balance at 30 June 2020
Share Option amortisation charge
New shares issued net of costs
Transactions with owners
Foreign exchange translation differences
Loss for the year
Total comprehensive loss
Balance at 30 June 2021

Share
capital
£000s
427
–
167
167
–
–
–
594
–
61
61
–
–
–
655

Share 
premium
£000s
4,618
–
4,400
4,400
–
–
–
9,018
–
5,225
5,225
–
–
–
14,243

Other 
reserves
£000s
181
108
–
108
–
–
–
289
115
–
115
–
–
–
404

Profit and
loss account
£000s
(3,673)
–
–
–
–
(4,129)
(4,129)
(7,802)
–
–
–
–
(4,037)
(4,037)
(11,839)

Currency
 Reserves
£000s
(138)
–
–
–
(49)
–
(49)
(187)
–
–
–
653
–
653
466

Total
 Equity
£000s
1,415
108
4,567
4,675
(49)
(4,129)
(4,178)
1,912
115
5,286
5,401
653
(4,037)
(3,384)
3,929

The accompanying accounting policies and notes form an integral part of these financial statements.

PCI-Pal PLC | 59 
Annual Financial Report 2021

FINANCIAL STATEMENTS2021
£000s

(4,037)

69
76
595
–
206
676
(154)
115
(1,017)
3,721
250
–
154
(206)
198

(40)
–
(920)
–
(960)

5,608
(323)
1,250
(2,523)
(33)
3,979
3,217
4,301
3,217
7,518

2020
£000s

(4,129)

82
29
433
(1)
126
(49)
(221)
108
(713)
2,575
(1,760)
–
221
(126)
(1,665)

(33)
(296)
(1,004)
1
(1,332)

5,000
(432)
1,500
(227)
(35)
5,806
2,809
1,492
2,809
4,301

CONSOLIDATED STATEMENT
OF CASH FLOWS
FOR THE YEAR ENDED 30 JUNE 2021

Cash flows from operating activities
Loss after taxation
Adjustments for:
Depreciation of equipment and fixtures
Amortisation of intangible assets
Amortisation of capitalised development
Interest income
Interest expense
Exchange differences
Income taxes
Share based payments
Increase in trade and other receivables
Increase in trade and other payables
Cash generated/(used) in operating activities
Dividend paid
Income taxes received
Interest paid

Net cash generated/(used) in operating activities
Cash flows from investing activities
Purchase of equipment and fixtures
Purchase of intangible assets
Development expenditure capitalised
Interest received
Net cash used in from investing activities
Cash flows from financing activities
Issue of shares
Expenses related to issue of shares
Drawdown on loan facility
Repayment of loan facility
Principal element of lease payments
Net cash generated from financing activities
Net increase in cash
Cash and cash equivalents at beginning of year
Net increase in cash
Cash and cash equivalents at end of year

60 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL  
STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2021

1.  AUTHORISATION OF FINANCIAL 

STATEMENTS

The Group’s consolidated financial statements (the “financial 
statements”) of PCI-PAL PLC (the “Company”) and its subsidiaries 
(together the “Group”) for the year ended 30 June 2021 were 
authorised for issue by the Board of Directors on 3 September 2021 
and the Chief Executive, James Barham, and the Chief Financial 
Officer, William Good, signed the balance sheet.

2.  NATURE OF OPERATIONS AND 

GENERAL INFORMATION

PCI-PAL PLC is the Group’s ultimate parent company. It is a public 
limited company incorporated and domiciled in the United 
Kingdom. PCI-PAL PLC’s shares are quoted and publicly traded on 
the AIM division of the London Stock Exchange. The address of 
PCI- PAL PLC’s registered office is also its principal place of business.

The Company operates principally as a holding company. The 
main subsidiaries provide organisations globally with secure 
cloud payment and data protection solutions for any business 
communication environment.

3.  STATEMENT OF COMPLIANCE WITH 

IFRS

The principal accounting policies adopted by the Group are set out 
in note 4. The accounting policies have been applied consistently 
throughout the Group for the purposes of preparation of these 
financial statements.

Standards and interpretations in issue but not yet effective
At the date of authorisation of these financial statements, there 
are several new standards and interpretations in issue that not yet 
effective or are effective but are not relevant or material to the 
Group.

4. PRINCIPAL ACCOUNTING POLICIES

a) Basis of preparation 
The financial statements have been prepared on a going concern 
basis in accordance with the accounting policies set out below. 
These are based in accordance with international accounting 
standards in conformity with the requirements of the Companies 
Act 2006.

The financial statements are presented in pounds sterling (£), which 
is also the functional currency of the parent company, and under 
the historical cost convention.

b) Basis of consolidation
The Group financial statements consolidate those of the Company 
and its subsidiary undertakings (see note 18) drawn up to 30 June 
2021. A subsidiary is a company controlled directly by the Group 
and all of the subsidiaries are 100% owned by the Group. Control 
is achieved when the Group is exposed, or has rights, to variable 

returns from its involvement with the investee and has the ability to 
affect those returns through its power over the investee.

All intra-Group transactions, balances, income and expenses are 
eliminated on consolidation.

Unrealised gains on transactions between the Group and its 
subsidiaries are eliminated. Unrealised losses are also eliminated 
unless the transaction provides evidence of an impairment of the 
asset transferred. Amounts reported in the financial statements 
of subsidiaries have been adjusted where necessary to ensure 
consistency with the accounting policies adopted by the Group.

The Group has utilised the exemption (within IFRS 1) not to apply 
IFRS to pre-transition business combinations. All other subsidiaries 
are accounted for using the acquisition method.

c) Going concern
The financial statements have been prepared on a going concern 
basis, which the Directors believe to be appropriate for the 
following reasons:

The Group meets its day-to-day working capital requirements 
through its cash balances and trading receipts. Cash balances for 
the group were £7.518 million at the 30 June 2021.

The Directors have considered financial forecasts for the coming 
year through to the end of October 2022. As part of these 
considerations, the Directors reviewed information provided by 
the management team such as the new contract sales forecast, the 
Group current sales pipeline and the likely demand for our services 
and any likely impact from the COVID 19 pandemic. The Board also 
reviewed other risks within the business that could impact the 
group’s performance, such as insufficient numbers of employees 
to ensure the company can deliver on its contractual obligations or 
growth opportunities, as it continues to grow.

The Directors reviewed a range of reasonably possible sensitivities 
in relation to the future business performance, as detailed in the 
forecasts, and the resulting demands on the cash resources detailed 
above.

The Board also looked at some more severe possibilities, where new 
sales are much lower than presented in the forecast models. The 
executive team detailed what actions and mitigations the business 
could take in these circumstances to ensure the business could 
continue to trade into the foreseeable future.

Based on these reviews, the Directors have concluded that the 
group will be able to meet its’ obligations as they fall due for the 
foreseeable future (and in any event for no less than 12 months 
from the date of approval of these financial statements) and 
accordingly have elected to prepare the financial statements on a 
going concern basis.

The Directors recognise that during the forthcoming year 
the Group is expected to remain loss making on a month-to-
month basis, albeit with an improving trend. The Directors will 
review, on a regular basis, the actual results achieved against 
the planned forecasts. Some of the planned expenditure 
assumptions in the current forecast remain discretionary and 
as a result the Directors can delay such expenditure to further 

PCI-Pal PLC | 61 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

ensure the Group is able to meet its day-to- day financial 
working capital needs.

d) Revenue
Revenue represents the fair value of the sale of goods and services 
and after eliminating sales within the Group and excluding value 
added tax or overseas sales taxes. The following summarises the 
method of recognising revenue for the solutions and products 
delivered by the Group.

The Group sells long-term secure payment and data protection 
contracts that charge annual licence or monthly usage fees. The 
payment profile for such contracts also typically includes payment 
for one-off set up, professional services and installation fees made 
at the point of signature of the contract. For revenue recognition 
purposes, these one-off charges are deemed to be an integral 
part of the wider contract rather than a separate performance 
obligation.

(i) Revenue recognition of licence and usage fees
Revenue relating to the monthly element of the licence fee 
or the monthly usage fees generated in the period will be 
recognised monthly from the point the contract goes live or 
when the customer takes over the solution for user acceptance 
testing.

(ii) Revenue recognition of the one-off set up fees
Revenue for the one-off set up, professional services and 
installation fees will be deferred and will be recognised 
evenly over the estimated term of the contract, having 
accounted for the auto-renewal of our contracts. The 
estimated term of the contract is typically four years, and 
will start being recognised as revenue starting in the month 
following when the contract either goes live or when the 
customer takes over the solution for user acceptance 
testing. The Board has estimated that the four year period 
is appropriate as a typical contract normally has a minimum 
term of between 12 months and 36 months, but due to the 
automatic renewal clause it is estimated to have a four year 
life as these contracts will normally roll for a certain period.

There are two exceptions to the four year life estimation:

• 

• 

 If the contract does not have an automatic renewal clause 
then the deferral will be over the minimum term of that 
contract; and

 If the minimum term of the contract is greater than four 
years, that minimum term period will be used as the 
estimated length of the contract.

(iii) Third party equipment sales
Where the contract involves the sale of third-party equipment that 
could be acquired and supplied by other parties to the client the 
revenues and costs relating to this will continue to be released in 
full to the Statement of Comprehensive Income at the time the 
installation is complete.

62 | PCI-Pal PLC 
Annual Financial Report 2021

e) Deferred Costs
Under IFRS 15 costs directly attributable to the delivery and 
implementation of the revenue contracts, such as third-party 
costs, will be deferred and will be recognised in the statement of 
comprehensive income over the length of the contract.

Costs directly attributable to the delivery of the PCI Compliance 
solutions and hosted telephony services will be capitalised as 
‘costs to fulfil a contract’ and released over the estimated term of 
the contract, having accounted for the automatic auto-renewal of 
our contracts, up to a maximum of four years, starting the month 
following from the date of signature of the underlying contract. If 
the minimum term of the contract is greater than four years, the 
minimum term period will be used as the estimated length of the 
contract.

Costs relating to commission costs earned by employees for winning 
the contract will be capitalised as ‘direct costs to obtain a contract’ 
at the date the commissions payments become due and will be 
released to administrative expenses in monthly increments over the 
estimated economic length of the contract, as defined in 4d above, 
starting the month following the date the cost is capitalised. 

f) Intangible assets

Research and development
Expenditure on research (or the research phase of an internal project) 
is recognised as an expense in the period in which it is incurred.

Development costs incurred are capitalised when all the following 
conditions are satisfied:

• 

• 

• 

• 

• 

• 

 completion of the intangible asset is technically feasible so that 
it will be available for use or sale

 the Group intends to complete the intangible asset

 the Group is able to use or sell the intangible asset

 the intangible asset will generate probable future economic 
benefits. Among other things, this requires that there is a 
market for the output from the intangible asset itself, or, if it is 
to be used internally, the asset will be used in generating such 
benefits

 there are adequate technical, financial and other resources to 
complete the development and to use or sell the intangible asset

 the expenditure attributable to the intangible asset during the 
development can be measured reliably

The cost of an internally generated intangible asset comprises all 
directly attributable costs necessary to create, produce and prepare 
the asset to be capable of operating in the manner intended by 
management. Directly attributable costs include, for example, 
development engineer’s salary and on-costs, such as pension 
payments, employer’s national insurance & bonuses, incurred on 
software development. 

The cost of internally generated software developments are 
recognised as intangible assets and are subsequently measured in 
the same way as externally acquired software. Where the internally 
generated asset relates to on-going development of the platform, 
the costs are capitalised and start to be amortised in the month 
following. Where the costs relate to a longer term project the costs 

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

will be capitalised and held as an intangible asset until the project is 
launched. At that point the asset will start to be amortised starting 
the month following the completion of the project. Until completion 
of the development project, the assets are subject to impairment 
testing only.

Amortisation commences upon completion of the asset and 
is shown within administrative expenses in the statement of 
comprehensive income. Amortisation is calculated to write down 
the cost less estimated residual value of all intangible assets by 
equal annual instalments over their expected useful lives. The rates 
generally applicable are:

•  Development costs 

20% to 33%

The Directors have reviewed the development costs relating to the 
new AWS platform and are satisfied that the costs identified meet 
the tests identified by IAS 38 detailed above. Specifically, the initial 
platform was launched in October 2017 and has been successfully 
sold in Europe, North America and Australia, with further sales 
expected, as detailed in the Chief Executives’ statement. The 
Directors expect that the AWS platform will continue to be 
developed, as more functionality is added, and as a result it is 
expecting to continue to capitalise the development costs (which 
are primarily labour costs) into the future.

Software licences
The cost of perpetual software licences acquired are stated at cost, 
net of amortisation and any provision for impairment.

• 

Software licences  

20% to 30%

g) Land, building, plant and equipment 
Land, buildings, plant and equipment are stated at cost, net of 
depreciation and any provision for impairment. 

Disposal of assets
The gain or loss arising on disposal of an asset is determined as the 
difference between the disposal proceeds and the carrying amount 
of the asset and is recognised in the statement of comprehensive 
income.

Depreciation
Depreciation is calculated to write down the cost less estimated 
residual value of all equipment assets by equal annual instalments 
over their expected useful lives. The rates generally applicable are:

• 

Fixtures and fittings 

20% to 50%

•  Right to use asset 

Length of contract

•  Computer equipment 

33%

Material residual value estimates are updated as required, but at 
least annually.

h) Leases
From 1 July 2019, each lease is recognised as a right-of-use asset 
with a corresponding liability at the date at which the lease asset 
is available for use by the Group. Interest expense is charged to 
the consolidated income statement over the lease period so as to 
produce a constant periodic rate of interest on the remaining balance 
of the liability. The right-of-use asset is depreciated over the shorter 
of the asset’s useful life and the lease term on a straight-line basis.

Assets and liabilities arising from a lease are initially measured on a 
present value basis. The lease payments are discounted using the 
interest rate implicit in the lease. If that rate cannot be determined, 
the lessee’s incremental borrowing rate is used, being the rate that 
the lessee would have to pay to borrow the funds necessary to obtain 
an asset of similar value in a similar economic environment with 
similar terms and conditions.

Right-of-use assets are measured at cost comprising the amount of 
the initial measurement of the lease liability, any lease payments 
made at or before the commencement date less any lease incentives 
received, plus any initial direct costs and restoration costs. Where 
leases include an element of variable lease payment or the option to 
extend the lease at the end of the initial term, each lease is reviewed, 
and a decision is made on the likely term of the lease.

Payments associated with short-term leases and leases of low value 
assets are recognised on a straight-line basis as an expense in the 
consolidated income statement.

i)  Impairment testing of other intangible assets, plant and 

equipment

For the purposes of assessing impairment, assets are grouped 
at the lowest levels for which there are separately identifiable 
cash flows (“cash-generating units”). As a result, some assets are 
tested individually for impairment and some are tested at cash-
generating unit level.

Intangible assets not yet available for use are tested for 
impairment at least annually. All other individual assets or cash-
generating units are tested for impairment whenever events or 
changes in circumstances indicate that the carrying amount may 
not be recoverable.

An impairment loss is recognised for the amount by which the 
asset’s or cash-generating unit’s carrying amount exceeds its 
recoverable amount. The recoverable amount is the higher 
of fair value, reflecting market conditions less cost to sell, 
and value in use based on an internal discounted cash flow 
evaluation. Any impairment loss is first applied to write down 
goodwill to nil and then is charged pro rata to the other assets 
in the cash-generating unit. With the exception of goodwill, 
all assets are subsequently reassessed for indications that an 
impairment loss previously recognised no longer exists.

j)  Equity-based and share-based payment 

transactions

The Company’s share option schemes allow employees to acquire 
shares in PCI-PAL PLC to be settled in equity. The fair value of 
options granted is recognised as an employee expense with a 
corresponding increase in equity in the Company accounts. The 
fair value is measured at grant date and spread over the period 
during which the employees will be entitled to the options. The fair 
value of the options granted is measured using either the Black-
Scholes option valuation model or the Monte Carlo option pricing 
model, whichever is appropriate for the type of options issued. 
The valuations consider the terms and conditions upon which the 

PCI-Pal PLC | 63 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

options were granted. The amount recognised as an expense is 
adjusted to reflect the actual number of share options that are 
expected to vest.

k) Taxation
Current tax is the tax payable based on the loss for the year, 
accounted for at the rates enacted at 30 June 2021.

Deferred income taxes are calculated using the liability method on 
temporary differences. Deferred tax is generally provided on the 
difference between the carrying amounts of assets and liabilities 
and their tax bases. However, deferred tax is not provided on the 
initial recognition of goodwill, nor the initial recognition of an asset 
or liability, unless the related transaction is a business combination 
or affects tax or accounting profit. In addition, tax losses available to 
be carried forward as well as other income tax credits to the Group 
are assessed for recognition as deferred tax assets.

Deferred tax liabilities are provided in full, accounted for at the rates 
enacted at 30 June 2021, with no discounting. Deferred tax assets 
are recognised to the extent that it is probable that the underlying 
deductible temporary differences will be able to be offset against 
future taxable income. Current and deferred tax assets and 
liabilities are calculated at tax rates that are expected to apply to 
their respective period of realisation, provided they are enacted or 
substantively enacted at the year end.

Changes in deferred tax assets or liabilities are recognised as a 
component of tax expense in the statement of comprehensive 
income, except where they relate to items that are charged or 
credited to other comprehensive income or directly to equity in 
which case the related tax charge is also charged or credited directly 
to other comprehensive income or equity.

l) Dividends
Dividend distributions payable to equity shareholders are included 
in “other short term financial liabilities” when the dividends 
are approved in general meeting prior to the year end. Interim 
dividends are recognised when paid.

m) Financial assets and liabilities
The Group classifies its financial assets under the definitions provided 
in International Financial Reporting Standard 9 (IFRS 9), depending on 
the purpose for which the financial assets were acquired. 

Management determines the classification of its financial assets at 
initial recognition. Management considers that the Group’s financial 
assets fall under the amortised cost category. These are non-derivative 
financial assets with fixed or determined payments that are not quoted 
in an active market. They are included in current assets, except for 
maturities greater than 12 months after the statement of financial 
position date, which are classified as non-current assets. The Group’s 
financial assets held at amortised cost arise principally through the 
provision of goods and services to customers (e.g. trade receivables), 
but also incorporate other types of contractual monetary asset. As such 
they comprise trade receivables, other receivables and cash and cash 
equivalents. Financial assets do not comprise prepayments. 

The Group’s financial assets are initially recognised at fair value plus 
transaction costs that are directly attributable to their acquisition or 
issue. The exception are trade and receivables balances, which are 

64 | PCI-Pal PLC 
Annual Financial Report 2021

recorded at their transaction price as they do not contain a significant 
financing component. The Group’s financial assets are subsequently 
measured at amortised cost using the effective interest rate method, 
less provision for impairment. 

Impairment provisions for trade receivables, being loss allowances for 
‘expected credit losses’ (ECLs) per IFRS 9, are measured on a lifetime 
basis using the simplified approach set out in that financial reporting 
standard. The Group’s method in measuring ECLs reflects: 

• 

• 

• 

 unbiased and probability-weighted amounts, determined using a 
range of possible outcomes; 

the time value of money; and 

 reasonable and supportable information that is available without 
undue cost or effort at the reporting date about past events, 
current conditions and forecasts of future economic conditions. 

The Group has applied the practical expedient in IFRS 9 of using a 
provision matrix to calculate ECLs. This requires the use of historical 
credit loss experience, as revealed for groupings of similar trade 
receivable assets, to estimate the relevant ECLs. As such, the Group 
has employed the following process in calculating ECLs:

• 

• 

• 

• 

• 

 Default definition – amounts not collected are defined in 
accordance with the credit risk management of the Group and 
include qualitative factors, broadly encompassing scenarios 
where the customer is either unable or unwilling to pay; 

 Customer contract position, whether the underlying contract 
has been deployed live or not;

 Collection profiles and loss rates – the collection time periods 
(e.g. within 30 days, 30 – 60 days, etc.) for sales made in 
the preceding 12-month period are gathered, amounts not 
collected assessed and loss rates based on ageing inferred; 

 Historical periods – historic losses are reviewed over a 3-year 
time horizon; 

 Forward-looking assessment – the Group considers relevant 
future economic factors affecting each group of trade 
receivables, giving an expected probability of default for the 
portfolio. 

The resultant expected loss rates are applied to the ageing profile 
of grouped trade receivables at the balance sheet date to give the 
lifetime ECLs for each. This produces the loss allowances to be 
booked as an impairment adjustment to the carrying value of trade 
receivables. 

Trade receivables are reported net of the resultant loss 
allowances. The loss is recognised within administrative 
expenses in the consolidated statement of comprehensive 
income. On confirmation that the trade receivable will not be 
collectable, the gross carrying value of the asset is written off 
against the associated provision. Impairment provisions for other 
receivables are recognised based on the general impairment 
model within IFRS 9. 

The Group classifies its financial liabilities under the definitions 
provided in IFRS 9. All financial liabilities are recorded initially at fair 
value plus or minus directly attributable transaction costs. Except 
where noted, such liabilities are then measured at amortised cost 
using the effective interest method.

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

Financial liabilities measured at amortised cost include trade 
payables, bank loans and accruals. All financial liabilities are 
recognised in the statement of financial position when the Group 
becomes a party to the contractual provision of the instrument. 
Financial liabilities do not comprise deferred income. 

Unless otherwise indicated, the carrying values of the Group’s 
financial liabilities measured at amortised cost represents a 
reasonable approximation of their fair values.

n) Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and on demand 
deposits.

o) Equity
Equity comprises the following:

• 

• 

• 

• 

• 

 “Share capital” represents the nominal value of equity shares. 
The shares have attached to them voting, dividend and capital 
distribution (including on winding up) rights; they do not confer 
any rights of redemption.

 “Share premium” represents the difference between the 
nominal and issued share price after accounting for the costs of 
issuing the shares

 “Other reserves” represents the cumulative charge for the 
Company’s share options scheme

 “Profit and loss account” represent retained cumulative profits 
or losses generated by the Group

 “currency reserves” represents exchange differences arising 
from the translation of assets and liabilities of foreign 
operations

p)  Contribution to defined contribution pension 

schemes

The pension costs charged against profits represent the amount 
of the contributions payable to the schemes in respect of the 
accounting period.

q) Foreign currencies

Transactions in foreign currencies are translated into Sterling at the 
exchange rate ruling at the date of the transaction. Monetary assets 
and liabilities in foreign currencies are translated into Sterling at the 
rates of exchange ruling at the year end.

Any exchange differences arising on the settlement of monetary 
items or on translating monetary items at rates different from 
those at which they were initially recorded are recognised in the 
statement of comprehensive income in the period in which they 
arise.

The assets and liabilities of foreign operations, including goodwill 
and fair value adjustments arising on consolidation, are translated 
to the Group’s presentational currency, Sterling, at foreign exchange 
rates ruling at the balance sheet date. The revenues and expenses 
of foreign operations are translated at the exchange rate applicable 
at the date of the transactions. Exchange differences arising from 
this translation of foreign operations are reported as an item 
of other comprehensive income. Exchange differences arising 

in respect of the retranslation of the opening net investment in 
overseas subsidiaries are accumulated in the currency reserve. 

r) Significant estimates
In the application of the Group’s accounting policies the Directors are 
required to make estimates and assumptions about the carrying amounts 
of assets and liabilities. The estimates and associated assumptions are 
based on historical experience and other commercial and market factors 
that are considered to be relevant. Actual results may differ from these 
estimates. 

The estimates and underlying assumptions are reviewed on an ongoing 
basis, and at least annually. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if the revision 
affects only that period, or in the period of the revision and future 
periods if the revision affects both current and future periods. The key 
areas are summarised below:

Amortisation of capitalised development expenditure
Amortisation rates are based on estimates of the useful economic 
lives and residual values of the assets involved. The assessment of 
these useful economic lives is made by projecting the economic life 
cycle of the asset which is subject to alteration as a result of product 
development and innovation. Amortisation rates are changed where 
economic lives are re-assessed and technically obsolete items 
written off where necessary.

The remaining net book value of the capitalised development is 
shown in Note 12 

• 

• 

 Alternative accounting estimates that could have been applied – 
not capitalising development costs. 

 Effect of that alternative accounting estimates – reduction of 
£2,100,000 of assets’ carrying value.

Contract revenue and direct costs
The Group has adopted IFRS 15. A key estimate is the term used to 
recognise deferred contract revenue and costs. Having reviewed the 
terms and conditions of the Group’s contracts it has estimated that:

• 

• 

 for contracts with defined termination dates, revenue will be 
recognised over the period to the termination date

 for rolling contracts with automatic renewal clauses, revenue 
will be recognised over 4 years, representing the Directors’ 
current best estimate of a minimum contract term. The Board 
has estimated that the four year period is appropriate as a 
typical contract normally has a minimum term of between 
12 months and 36 months, but due to the automatic renewal 
clause it is estimated to have a four year life as these contracts 
will normally roll for a certain period.

• 

 If the minimum term of the contract is greater than four years, 
the minimum term period will be used as the estimated length 
of the contract.

Associated direct costs such as commission costs directly linked to 
individual contracts will be assessed and will also be deferred over 
the same period. 

• 

 Alternative accounting estimates that could have been applied – 
this could be a longer period other than the four years 

PCI-Pal PLC | 65 
Annual Financial Report 2021

FINANCIAL STATEMENTS• 

  Effect of that alternative accounting judgement – the change 
would result in a lower or higher option valuation, changing 
the charge made in the Statement of Comprehensive Income 
and an equal change to the share option reserve held in the 
Statement of Financial Position. 

s) Significant judgements
In the process of applying the Group’s accounting policies, the 
Directors makes various judgements that can significantly affect 
the amounts recognised in the financial statements. The critical 
judgements are considered to be the following:

Capitalised development expenditure
The Group exercises judgement concerning the future in assessing 
the carrying amounts of capitalised development costs. To 
substantiate the carrying amount the Directors have applied the 
criteria of IAS 38 and considered the future economic benefit likely 
as a result of the investment.

Careful judgement by the Directors is applied when deciding 
whether the recognition requirements for development costs have 
been met. Judgement factors include: the current sales of the AWS 
platform; future demand; type of additional features being added; 
and the resource necessary to finalise the development road-map 
over the next few years. This is necessary as the economic success 
of any product development is uncertain and may be subject to 
future technical problems at the time of recognition. Judgements 
are based on the information available at each balance sheet 
date. In addition, all internal activities related to the research and 
development of new software products are continuously monitored 
by the Directors. 

Contract revenue and direct costs
The Group has adopted IFRS 15. A key related judgement is whether 
the contract and direct costs has to be deferred and held in the 
Statement of Financial Position and recognised over the estimated 
economic period of the contract or alternatively released straight to 
the Statement of Comprehensive Income over the estimated term 
of the contract.

Valuation of separately identifiable intangible assets 
Separately identifiable intangible assets are identified and amortised 
over a defined period. The Directors use certain judgements and 
assumptions to ascertain the appropriate value of the intangible 
asset and the period of amortisation to be used for the asset.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

• 

 Effect of that alternative accounting estimate – decrease in the 
revenue figure reported by an immaterial amount and an equal 
increase in deferred income.

Deferred tax

The calculation of the deferred tax asset involved the estimation 
of future taxable profits. In the year, the Directors assessed 
the carrying value of the deferred tax asset and decided not to 
recognise the asset, as the utilisation of the assets was unlikely in 
the near future. The Directors have reached the same conclusion for 
this accounting period and so no asset has been recognised.

• 

• 

 Alternative accounting estimate that could have been applied – 
recognition of the asset

 Effect of that alternative accounting estimate – creation of a 
deferred tax asset of £4,364,000 and corresponding change in 
the tax charge reported.

Leases & adoption of IFRS 16
The Group has adopted IFRS 16: Leases. The Directors have 
determined the only operating lease within the Group relates to its 
commercial offices in Ipswich. These leases do not have an implied 
interest rate and so the management have estimate that a rate 
of 12% should be used as the discount rate to calculate the lease 
liabilities for each of the leases. This rate was obtained using the 
underlying rate of interest applied to the historic bank loan facilities.

• 

• 

 Alternative accounting estimate that could have been applied – 
use of a lower or higher discount rate

 Effect of that alternative accounting estimate – corresponding 
change in the interest charged in the period and amortisation of 
the right to use asset.

Impairment of investments in subsidiaries (Company only)
The Company has intercompany receivables of £13.38 million. The 
management have reviewed these intercompany loans and have 
concluded that, given the strong growth and future prospects of the 
relevant subsidiaries, there is no impairment required. 

• 

• 

 Alternative accounting estimate that could have been applied – 
impair the intercompany receivable

  Effect of that alternative accounting estimate – at Group level 
no impact, at Company level reduction of intercompany asset 
and corresponding charge to the statement of comprehensive 
income.

Share based payments
The fair value of share-based payments is calculated using the 
methods detailed in note 19 and using certain assumptions. The 
key assumptions around volatility, expected life and the risk free 
rate of return are based on historic volatility over previous periods, 
the management’s judgement of the average expected period to 
exercise, and the yield on the UK 5-year gilt at the date of issuance.

• 

 Alternative accounting estimate that could have been applied – 
change the expected time to maturity of the option

66 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

5. LOSS BEFORE TAXATION

The loss on ordinary activities is stated after:

Disclosure of the audit and non-audit fees
Fees payable to the Group’s auditors for: The audit of Company’s accounts
The audit of the Company’s subsidiaries pursuant to legislation
Fees payable to the Group’s auditors for other services
Audit related assurance services
Tax – compliance services
Tax – advisory services
Depreciation and amortisation – charged in administrative expenses
 Right of use assets, equipment and fixtures 
 Intangible assets
 Capitalised development

Rents payable on flexible office space
Amortisation of share-based payments
Foreign exchange loss/(gain) in period

6. FINANCE INCOME

Unwind of loan note receivable discount
Bank interest receivable

7. FINANCE EXPENDITURE

Interest on bank borrowings
Other

8. DIRECTORS AND EMPLOYEES

2021
£000s

2020
£000s

22
26

–
–
–

69
76
595
740
44
115
550

2021
£000s
–
–
–

2021
£000s
194
36
230

27
15

–
6
9

82
29
433
544
64
108
(15)

2020
£000s
–
1
1

2020
£000s
126
14
140

Staff costs of the Group, including the directors who are considered to be part of the key management personnel, paid during the year were 
as follows.  

Wages and salaries
Social security costs
Other pension costs

Average number of employees during the year

2021
£000s
5,205
532
75
5,812

2021
Heads
68

2020
£000s
4,712
474
82
5,268

2020
Heads
54

PCI-Pal PLC | 67 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

Remuneration in respect of directors was as follows:

Emoluments
Bonus
Pension contributions to money purchase pension schemes
Employer’s National insurance and US Federal Taxes

2021
£000s
627
192
35
98
952

2020
£000s
523
103
27
84
737

During the year 4 (2020: 4) directors participated in money purchase pension schemes.

The Board consider the board of directors to be the key management for the Group.  The amounts set out above include remuneration in 
respect of the highest paid director as follows:

Emoluments
Bonus
Pension contributions to money purchase pension schemes

2021
£000s
187
108
20

2020
£000s
140
49
13

A detailed breakdown of the Directors’ Emoluments, in line with the AIM rules, appears in the Directors’ Report.

9. SEGMENTAL INFORMATION

PCI-PAL PLC operates one business sector: the service of providing data secure payment card authorisations for call centre operations and this 
is delivered on a regional basis.   The Group manages its operations by reference to geographic segments, which are reported on below:

Segment results, assets and liabilities include items directly attributable to a segment as well as those that can be allocated on a reasonable 
basis. Unallocated assets comprise items such as cash and cash equivalents, taxation and borrowings. All liabilities, other than the bank loan, 
are unallocated. Segment capital expenditure is the total cost incurred during the year to acquire segment assets that are expected to be 
used for more than one period.

PCI Pal
EMEA
£000s
5,457
(1,646)
3,811
70%
(4,677)
(866)
–
(30)
(896)
5,357
(5,847)

40

761

145

547

PCI Pal
North America
£000s
1,905
(159)
1,746
92%
(3,723)
(1,977)
–
(6)
(1,983)
3,994
(3,656)

–

159

–

48

Central
£000s
–
–
–

(1,118)
(1,118)
–
(194)
(1,312)
4,336
(255)

–

–

–

–

Total
£000s
7,362
(1,805)
5,557
75%
(9,518)
(3,961)
0
(230)
(4,191)
13,687
(9,758)

40

920

145

595

2021
Revenue
Cost of Sales
Gross Profit

Administration Expenses
Loss from Operating Activities
Finance income
Finance costs
Loss before tax
Segment assets
Segment liabilities
Other segment items:
Capital Expenditure

– Equipment, Fixtures & Licences
Capital Expenditure

– Capitalised Development 
Depreciation

– Equipment, Fixtures & Licences
Depreciation

– Capitalised Development 

68 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSPCI Pal
EMEA
£000s
3,894
(1,303)
2,591
67%
(3,921)
(1,330)
–
(16)
(1,346)
3,860
(3,848)

329

826

111

417

PCI Pal
North America
£000s
502
(50)
452
90%
(2,533)
(2,081)
–
(8)
(2,089)
4,313
(2,127)

–

178

–

16

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

2020
Revenue
Cost of Sales
Gross Profit

Administration Expenses
Loss from Operating Activities
Finance income
Finance costs
Loss before tax
Segment assets
Segment liabilities
Other segment items:
Capital Expenditure

– Equipment, Fixtures & Licences
Capital Expenditure

– Capitalised Development 
Depreciation

– Equipment, Fixtures & Licences
Depreciation

– Capitalised Development 

Revenue can be split by location of customers as follows:

PCI – PAL division
United Kingdom
United States
Canada
European Union
Asia Pacific
Middle East
Total

Central
£000s
–
–
–

(800)
(800)
1
(116)
(915)
1,081
(1,367)

–

–

–

–

2021
£000s

5,298
1,440
329
195
93
7
7,362

Total
£000s
4,396
(1,353)
3,043
69%
(7,254)
(4,211)
1
(140)
(4,350)
9,254
(7,342)

329

1,004

111

433

2020
£000s

3,638
330
103
126
69
130
4,396

All non-current assets are located in the United Kingdom and the largest customer accounted for 10% (2020: 18%) of the revenue of the Group. 

10. EARNINGS PER SHARE
The calculation of the earnings per share is based on the loss after taxation added to reserves divided by the weighted average number of 
ordinary shares in issue during the relevant period as adjusted for treasury shares. Details of potential share options are disclosed in note 19.

Loss after taxation added to reserves
Basic weighted average number of ordinary shares in issue during the period
Diluted weighted average number of ordinary shares in issue during the period
Basic and diluted earnings per share

12 months
ended
30 June
2021
(£4,038,000)
60,829,234
66,418,818
(6.64) p

12 months
ended
30 June
2020
(£4,129,000)
46,720,616
51,687,283
(8.84) p

There are no separate diluted earnings per share calculations shown as it is considered to be anti-dilutive.

PCI-Pal PLC | 69 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

11. TAXATION

Analysis of charge in the year
Current tax:
In respect of the year:
Corporation tax based on the results for the year 
Adjustment in respect for prior periods (R & D Tax credit received)
Total current tax credited
Deferred tax:
Origination and reversal of timing differences
Total deferred tax charged
Tax on profit on ordinary activities credited

2021
£000s

2020
£000s

–
154
154

–
–
154

–
220
220

–
–
220

Factors affecting current tax charge
The tax assessed on the loss on ordinary activities for the year was lower than the standard rate of corporation tax in the UK of 19% 
(2020: 19%) 

Loss on ordinary activities before tax
Tax on loss on ordinary activities at standard UK rate of taxation
Effects of:
Overseas tax rates
Expenses not deductible for tax purposes
Adjustments in respect of prior periods R & D tax credit received 
Depreciation (less than)/in excess of capital allowances for the year
Other
Movement on unrecognised deferred tax losses
Effect of change in tax rate
Total tax credited for the year

2021
£000s
(4,191)
(796)

(77)
26
154
–
–
1,419
(572)
154

2020
£000s
(4,350)
(868)

–
1
221
60
–
807
–
221

The Group has unrecognised tax losses carried forward of £18.1 million (2020: £13.7 million).

The R&D tax credit received in FY 2021 is in respect to the trading in FY 2019. No credit has been recognised in relation to the financial years 
2020 or 2021 which are pending submission to HMRC.

12. INTANGIBLE ASSETS

2021
Cost:
At 1 July 2020
Additions
Foreign exchange movement
Disposals
At 30 June 2021
Depreciation (included within administrative expenses):
At 1 July 2020
Charge for the year
Foreign exchange movement
Disposals
At 30 June 2021
Net book amount at 30 June 2021

70 | PCI-Pal PLC 
Annual Financial Report 2021

SIP, RTP and
SBC licences
£000s

Capitalised
Development
£000s

379
–
–
–
379

37
76
–
–
113
266

2,519
920
(24)
–
3,415

723
595
(3)
–
1,315
2,100

Total
£000s

2,898
920
(24)
–
3,794

760
671
(3)
–
1,428
2,366

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

2020
At 1 July 2019
Additions
Foreign exchange movement
Disposals
At 30 June 2020
Depreciation (included within administrative expenses):
At 1 July 2019
Charge for the year
Foreign exchange movement
Disposals
At 30 June 2020
Net book amount at 30 June 2020

13. PLANT AND EQUIPMENT

SIP, RTP and
SBC Licences
£000s
83
297
–
–
380

8
29
–
–
37
343

Capitalised
Development
£000s
1,515
1,004
–
–
2,519

290
433
–
–
723
1,796

2021
Cost:

At 1 July 2020
Additions
Disposals
At 30 June 2021
Depreciation (included within 
administrative expenses):
At 1 July 2020
Charge for the year
Disposals
At 30 June 2021
Net book amount at 30 June 2021

2020
At 1 July 2019
On adoption of IFRS 16
Additions
Disposals
At 30 June 2020
Depreciation (included within 
administrative expenses):
At 1 July 2019
Charge for the year
Disposals
At 30 June 2020
Net book amount at 30 June 2020

Right of use Asset
£000s

Fixtures
and Fittings
£000s

Computer 
Equipment
£000s

82
–
–
82

35
33
–
68
14

Right of use Asset
£000s
–
82
–
–
82

–
35
–
35
47

22
–
–
22

14
4
–
18
4

Fixtures
and Fittings
£000s
22
–
–
–
22

10
4
–
14
8

258
40
(1)
297

210
32
(1)
241
56

Computer  
Equipment 
£000s
226
–
32
–
258

167
43
–
210
48

Total
£000s
1,598
1,301
–
–
2,899

298
462
–
–
760
2,139

Total
£000s

362
40
(1)
401

259
69
(1)
327
74

Total
£000s
248
82
32
–
362

177
82
–
259
103

On the 1st July 2019 the Group adopted IFRS 16: Leases. At the time of the adoption the Group only held one operating lease for its office 
buildings in Ipswich.

Following the change in the accounting policy the following items were created in the balance sheet.

–  Right to use asset  

– 

Lease liability  

– 

– 

increase by £82,000

increase by £82,000

PCI-Pal PLC | 71 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

The net impact on retained earnings on 1 July 2019 was £nil, and there were no other adjustments required on the balance sheet.

The total cash outflow for leases in the year was £45,000 (2020: £45,000), made up of the principal lease payments of £33,000 (2020: 
£35,000) and lease interest payments of £12,000 (2020: £10,000).

There were no additions to right-of-use assets acquired in the year.

14. TRADE AND OTHER RECEIVABLES

Due within one year
Trade receivables
Accrued income
Deferred costs
Other Prepayments 
Trade and other receivables due within one year

Due after more than one year
Deferred costs
Trade and other receivables due after one year

2021
£000s
2,146
45
333
404
2,928

2021
£000s
801
801

2020
£000s
1,263
60
468
552
2,343

2020
£000s
368
368

All amounts are considered to be approximately equal to the carrying value. The maximum exposure to credit risk at the reporting date is the 
carrying value of each class of receivables mentioned above. 

Trade receivables are reviewed at inception under an expected credit loss model, and then subsequently at each period end for further 
indicators of impairment, and a provision has been recorded as follows:

Opening provision
Credited to income
Closing provision at 30 June

2021
£000s
1
–
1

2020
£000s
8
(7)
1

All of the impaired trade receivables are past due at the reporting dates. In addition, some of the non-impaired trade receivables are past due 
at the reporting date:

0-30 days past due
30-60 days past due
Over 60 days past due

2021
£000s
177
16
–
193

2020
£000s
103
4
36
143

The carrying value of trade receivables is considered a reasonable approximation of fair value. All of the receivables have been reviewed for 
indicators of impairment. The movement in the expected credit losses (ECLs) provision is shown above. Trade receivables are recorded and 
measured in accordance with note 4 (m) above. The Group applies the IFRS 9 simplified approach to measuring ECLs using a lifetime expected 
credit loss provision for trade receivables. The expected loss rates are based on the Group’s historical credit losses experienced over the 
three-year period prior to the period end, the future economic conditions of the country relating to the overdue debtor and the contract 
position of each overdue debtor. 

72 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

15. CURRENT LIABILITIES

Trade payables
Social security and other taxes
Deferred Income
Right of use lease liability
Accruals
Trade and other payables
Bank Loan (note 16)
Total current liabilities due within one year

2021
£000s
557
368
6,153
15
724
7,817
–
7,817

2020
£000s
675
242
3,674
32
571
5,194
545
5,739

The deferred income figure above includes amounts relating to contracts where the annual licence fee has been invoiced in advance and 
deferred set-up and professional fees that have not reached a stage where the revenue is being recognised and so is treated as all due in less 
than one year for reporting purposes.

16. NON-CURRENT LIABILITIES

Deferred Income
Right of use lease liability
Other payables
Bank loans
Total non-current liabilities due after one year

Borrowings
Bank loans are repayable as follows:

Within one year
After one year and within two years
After two years and within five years
Over five years

2021
£000s
1,941
–
1,941
–
1,941

2021
£000s
–
–
–
–
–

2020
£000s
859
16
875
728
1,603

2020
£000s
545
545
183
–
1,273

The deferred income figure above includes amounts relating to contracts where the annual licence fee has been invoiced multi years in 
advance, and deferred set up and professional services fees that have not reached a stage where the revenue is being recognised and so is 
treated as all due in less than one year for reporting purposes.

17. DEFERRED TAXATION

Opening balance at 1 July 2019
(Charged)/credited through the statement of comprehensive income in the year
At 30 June 2020
Charged through the statement of comprehensive income in the year
At 30 June 2021

Unprovided deferred tax assets
Accelerated capital allowances
Trading losses

Tax losses
£000s
–
–
–
–
–

2021
£000s

–
4,143
4,143

Total
£000s
–
–
–
–
–

2020
£000s

–
2,600
2,600

The unprovided deferred tax assets are calculated at an average rate of 25% for the UK and 23% for USA (2020: 19.0% UK 21% US).

PCI-Pal PLC | 73 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

18. GROUP UNDERTAKINGS

At 30 June 2021, the Group included the following subsidiary undertakings, which are included in the consolidated accounts:

Name
PCI-PAL (U.K.) Limited1

Country of 
 Incorporation
England

Class of share  
capital held
Ordinary

Proportion  
held
100%

IP3 Telecom Limited1
The Number Experts Limited1
PCI PAL (US) Inc2

Ordinary
England
Ordinary
England
United States of America Ordinary

PCI PAL (AUS) Pty Ltd3

Australia

Ordinary

1 

2 

3 

Registered at 7 Gamma Terrace, Ransomes Europark, Ipswich, Suffolk IP3 9FF

Registered at 2215B Renaissance Drive, Las Vegas, Nevada USA 89119

Registered at 62 Burwood Road, Burwood, NSW 2134 Australia

100%
100%
100%

100%

Nature of business
Payment Card Industry 
software services provider
Dormant
Dormant
Payment Card Industry 
software services provider
Dormant

19. SHARE CAPITAL

Group
Authorised:
Ordinary shares of 1 pence each
Allotted called up and fully paid:
Ordinary shares of 1 pence each

2021
Number

100,000,000

65,479,818

2021
£000s

1,000

655

2020
Number

100,000,000

59,387,845

2020
£000s

1,000

594

On 10 May 2021 the Company issued 75,000 ordinary shares of 1 pence in settlement of an exercise of options at 33 pence per share.

On 30 April 2021 the Company placed 5,789,473 ordinary shares of 1 pence with various institutional investors, priced at 95 pence per share. 
The placing raised a gross amount of £5.50 million before expenses. The new shares represent approximately 9.7% of the Company’s issued 
ordinary share capital (excluding those held as treasury shares) immediately following the placing.

On 1 April 2021 the Company issued 60,000 ordinary shares of 1 pence in settlement of an exercise of options at 33 pence per share.

On 20 January 2021 the Company issued 67,500 ordinary shares of 1 pence in settlement of an exercise of options at 45.5 pence per share.

On 23 July 2020 the Company issued 100,000 ordinary shares of 1 pence in settlement of an exercise of options at 33 pence per share.

On 17 April 2020 the company placed 16,666,667 ordinary shares of 1 pence with various institutional investors, priced at 30 pence per 
share. The placing raised a gross amount of £5.00 million before expenses. The new shares represent approximately 28.14% of the Company’s 
issued ordinary share capital (excluding those held as treasury shares) immediately following the placing.

The Group owns 167,229 (2020: 167,229) shares and these are held as Treasury Shares.

During the year, the share price fluctuated between 117.5 pence and 36.5 pence and closed at 93.0 on 30 June 2021.

Share Option schemes
The Company operates an Employee Share Option Scheme. The share options granted under the scheme are subject to performance 
criteria and generally have a life of 10 years. The grant price is normally taken with reference to the closing quotation price as derived from 
the Daily Official List of the London Stock Exchange, however, the Remuneration Committee will adjust the grant price if it deems there are 
extraordinary circumstances to justify doing so. 

The performance criteria are set by the remuneration committee. The grants are individually assessed with regard to the location of the 
employee and generally have one of the following performance criteria:

1: 50% of the options will vest if the share price of the Company as measured on the London Stock Exchange trades above the share price at 
the date of grant, for a continuous 30 day period; 25% or the options will vest if the share price of the Company trade 50% above the share 
price of the Company at the date of Grant for a continuous 30 day period; and the remaining 25% will vest if the share price of the Company 
trades 100% above the share price of the Company at the date of Grant for a continuous 30 day period. The options cannot be exercised for a 
three year period from the date of Grant, or;

2: The number of options granted will vest equally over a four year period in monthly tranches with the earliest exercise date being 
12 months from the date of issue of the option

All options will lapse after a maximum ten-year period if they have not been exercised.

74 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

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76 | PCI-Pal PLC 
Annual Financial Report 2021

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FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
  
  
  
  
  
  
  
  
  
  
  
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

20. FINANCIAL RISK MANAGEMENT AND FINANCIAL INSTRUMENTS

The Group uses various financial instruments including cash, trade receivables, trade payables, other payables, loans and leasing that arise 
directly from its operations. The main purpose of these financial instruments is to maintain adequate finance for the Group’s operations. The 
existence of these financial instruments exposes the Group to a number of financial risks, which are described in detail below. The Directors 
do not consider price risk to be a significant risk. The Directors review and agree policies for managing each of these risks, as summarised 
below, and these remain unchanged from previous years.

Capital Management
The capital structure of the Group consists of debt, cash, loans and equity. The Group’s objective when managing capital is to maintain the 
cash position to protect the future on-going profitable growth which will reflect in shareholder value.

At 30 June 2021, the Group had a closing cash balance of £7,518,000 (2020: £4,301,000) and borrowings of £nil (2020: £1,273,000).

The Company does not have any debt facilities available.

Financial risk management and objectives
The Group seeks to manage financial risk to ensure sufficient liquidity is available to meet foreseeable needs and to invest cash assets 
safely and profitably. The Directors achieve this by regularly preparing and reviewing forecasts based on the trends shown in the monthly 
management accounts.

On 30 April 2021 the Company placed 5,864,473 ordinary shares of 1 pence with various institutional investors, priced at 95 pence per share. 
The placing raised a gross amount of £5.50 million before expenses.

Interest rate risk
In June 2021 the Company repaid its outstanding debt facility with Shawbrook Bank and so does not have any interest rate risk.

Credit risk
The Group’s principal financial assets are cash and trade receivables, with the principal credit risk arising from trade receivables. In order 
to manage credit risks the Group conducts third party credit reviews on new clients and takes deposits or advanced payments where this 
is deemed necessary. Where possible the Group collects payment by direct debit, limiting the exposure to a build-up of a large outstanding 
debt. Concentration of credit risk with respect to trade receivables are limited due to the wide nature of the Group’s customer base: The 
largest customer accounted for 10% of revenues in the financial year, but this is expected to continue to drop in the next financial year as we 
add more and more customers. Historically, bad debts within the Group are minimal due to the importance of our service to the customer as 
well as the level of payments in advance we receive. This situation is not expected to change in the future. 

Liquidity risk
The Group aims to mitigate liquidity risk by closely monitoring cash generation and expenditure. Cash is monitored weekly and forecasts are 
prepared monthly to ensure that the movements are in line with the Directors’ strategy.

Foreign currencies and foreign currency risk
During the year exchange losses of £550,000 (2020: Gain of £15,100) have arisen and as at the 30 June 2021 the Group held the following 
foreign currency cash balances:

US Dollar: 

$1,053,588 

Sterling equivalent: £ 754,233 

(2020: £279,508)

Canadian Dollar:  $ 266,342 

Sterling equivalent: £ 155,211 

(2020: £14,575)

Australian Dollar:  $ 195,517 

Sterling equivalent: £ 105,127 

(2020: £17,608)

Euro 

Total 

€ 147,627 

Sterling equivalent: £ 126,263 

(2020: £Nil)

Sterling equivalent: £1,140,834 

(2020: £311,691)

Transactions in foreign currencies are translated at the exchange rate ruling at the date of the transaction and monetary assets and liabilities 
in foreign currencies are translated at the rates ruling at the year end. At present foreign exchange translation is low and therefore hedging 
and risk management is not deemed necessary as the company trades and spends in the various currencies.

The Group’s principal exposure to exchange rate fluctuations arise on the translation of overseas net assets, profits and losses into Sterling, 
for presentational purposes. The exchange rate fluctuations are reported by taking the differences that arise on the retranslation of the net 
overseas investments to the currency reserve. 

PCI-Pal PLC | 77 
Annual Financial Report 2021

FINANCIAL STATEMENTS 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

Foreign currency risk on cash balances is monitored through regular forecasting and the Group tries to maintain a minimum level of currency 
in the accounts so as to meet the short term working capital requirements.

No sensitivity analysis is provided in respect of foreign currency risks as the risk is considered to be moderate.

21. CAPITAL COMMITMENTS

The Group has no capital commitments at 30 June 2021 or 30 June 2020.

22. CONTINGENT ASSETS

The Group has no contingent assets at 30 June 2021 or 30 June 2020.

23. CONTINGENT LIABILITIES

In October 2019 the Group entered into a £2.75 million loan facility with Shawbrook Bank. As part of the loan agreement Shawbrook 
Bank will be entitled to receive a cash based payment calculated on the value generated, over a 10 year period up to October 2029, on 
the equivalent of £206,250 of phantom shares (being 7.5% of the facility) if there is a takeover of the Group or a debt refinancing of the 
Shawbrook debt. 

The exit fee is a cash payment of a sum equal to P, where:

P = (A x B) - C

and where:

A = the Phantom Shares Number – the Phantom Shares Value divided by the fair market value of one ordinary share, calculated using the 
average of the closing share price in the previous five days immediately prior to the date of the facility letter;

B = the fair market value of one ordinary share at the time of the exit fee event; and

C = the Phantom Shares Value, which is £206,250.

An Exit Fee Event is where there is:

(a)   a sale or other disposition of all or substantially all of the assets in the Company in whatever form (whether in a single transaction or 

multiple related transactions); or 

(b)   an acquisition of shares in the Company by a person (and any persons acting in concert with that person) that results in that person 

(together with any such persons acting in concert) acquiring a controlling interest in the Company; or

(c)   a reorganisation, consolidation or merger of the Company (whether in a single transaction or multiple related transactions) where 

shareholders before the transaction(s) directly or indirectly beneficially own issued voting securities of the surviving entity after the 
transaction(s) together carrying the right to cast 50% or less of the votes capable of being cast at general meetings of the surviving entity; 
or

(d)   a distribution or other transfer of assets to the shareholders of the Company in connection with the liquidation of the Company; or 

(e)   a refinancing of the Facility with a bank or debt lender (other than the Bank) within thirty six months of the date of the Facility 

Agreement, provided that the outstanding balance of the Facility prior to the date of such refinancing is equal to or greater than 
£500,000

The debt facility was repaid from cashflow in June 2021 and so no exit fee was triggered. However, there still remains a contingent liability if 
the Company is taken over. 

The Group has no other contingent liabilities.

24. CHANGES IN ACCOUNTING POLICY

There were no changes in accounting policies during the financial year.

25. TRANSACTIONS WITH DIRECTORS

In the financial year to 30 June 2020, prior to becoming a director, Simon Wilson was paid $83,333 (£65,975) in salary and received $6,860 
(£5,431) in benefits.

Apart from the director’s standard remuneration there were no other transactions with directors in the year to June 2021 or June 2020.

78 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTS 
NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUED

26. DIVIDENDS

The Directors are not proposing a dividend for the financial year (2019: nil pence per share).

27. SUBSEQUENT EVENTS

There are no subsequent events to report.

PCI-Pal PLC | 79 
Annual Financial Report 2021

FINANCIAL STATEMENTSCOMPANY STATEMENT  
OF FINANCIAL POSITION
AS AT 30 JUNE 2021

ASSETS
Fixed assets
Investments in Subsidiaries

Current assets
Debtors and other receivables
Cash at bank and in hand

Creditors: amounts falling due within one year
Net current assets
Total assets less current liabilities
Creditors: amounts falling due after more than one year
Net assets
Capital and reserves
Called up share capital
Share premium account
Other reserves
Profit and loss account
Shareholders’ Funds

Note

5

6

7

8

9

2021
£000s

–
–

13,443
4,295
17,738
(276)
17,462
17,462
–
17,462

655
14,243
404
2,160
17,462

2020
£000s

–
–

13,895
877
14,772
(670)
14,102
14,102
(728)
13,374

594
9,018
289
3,473
13,374

The loss for the Company for the year was £1,313,000 (2020: £914,500)

The financial statements were approved by the Directors and were authorised for issue on 3 September 2021

J Barham 

T W Good 

Director 

Director 

80 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSCOMPANY STATEMENT  
OF CHANGES IN EQUITY
FOR THE YEAR ENDED 30 JUNE 2021

Balance at 1 July 2019
Equity issued in period
Share Option charge 
Transactions with owners
Loss for the year
Total comprehensive loss
Balance at 30 June 2020
Equity issued in period
Share Option charge
Transactions with owners
Loss for the year
Total comprehensive loss
Balance at 30 June 2020

Share  
capital 
£000s
427
167
–
167
–
–
594
61
–
655
–
–
655

Share 
 premium 
£000s
4,618
4,400
–
4,400
–
–
9,018
5,225
–
5,225
–
–
14,243

Other  
reserves 
£000s
181
–
108
108
–
–
289
–
115
115
–
–
404

Profit and
loss account
£000s
4,387
–
–
–
(914)
(914)
3,473
–
–
–
(1,313)
(1,313)
2,160

Total equity
£000s
9,613
4,567
108
4,675
(914)
(914)
13,374
5,286
115
5,401
(1,313)
(1,313)
17,462

The accompanying accounting policies and notes form an integral part of these financial statements.

PCI-Pal PLC | 81 
Annual Financial Report 2021

FINANCIAL STATEMENTSCOMPANY STATEMENT  
OF CASH FLOWS
FOR THE YEAR ENDED 30 JUNE 2021

Cash flows from operating activities
Loss after taxation
Adjustments for:
Depreciation
Interest income
Share based payments
Decrease/(increase) in debtors and other receivables
Increase/(decrease) in creditors and other payables
Cash used in continuing operations
Dividend paid
Net cash used in operating activities
Cash flows from investing activities

Repayment of loan note receivable
Dividend received
Interest received
Net cash generated from investing activities
Cash flows from financing activities

Issue of shares – net of cost of issue
Expenses from issue of shares
Drawdown on loan facility
Repayment of loan facility
Net cash generated from financing activities
Net increase/(decrease) in cash
Cash and cash equivalents at beginning of year

Net (decrease)/increase in cash
Cash and cash equivalents at end of year

2021
£000s

(1,313)

–
–
115
443
160
(595)
–
(595)

–
–
–
–

5,608
(322)
1,250
(2,523)
4,013
3,418
877

3,418
4,295

2020
£000s

(915)

–
(1)
108
(5,310)
(7)
(6,125)
–
(6,125)

–
–
1
1

5,000
(432)
1,500
(227)
5,841
(283)
1,160

(283)
877

82 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE FINANCIAL STATEMENTS
FOR THE YEAR ENDED 30 JUNE 2021

1. ACCOUNTING POLICIES

Basis of preparation
The financial statements of the Company have been prepared in 
accordance with applicable United Kingdom law and accounting 
standards (United Kingdom Generally Accepted Accounting 
Practice) including Financial Reporting Standard 102, “The Financial 
Reporting Standard applicable in the United Kingdom and the 
Republic of Ireland” (“FRS102”) and the Companies Act 2006. This 
includes the recognition and measurement principles of IAS 39, 
whilst the Group accounts apply IFRS 9.

As disclosed in the Group’s Directors Report above, the Directors 
have continued to adopt the going concern basis in preparing the 
financial statements.

Deferred taxation
Deferred tax is recognised on all timing differences where the 
transactions or events that give the Company an obligation to pay 
more tax in the future, or a right to pay less tax in future, have 
occurred by the year end. Deferred tax assets are recognised when 
it is more likely than not that they will be recovered. Deferred tax 
is measured on an undiscounted basis using rates of tax that have 
been enacted or substantively enacted by the year end.

Investments
Shares in subsidiary undertakings are included at original cost less 
any amounts written off for permanent diminution in value.

Related Party Transactions
The Company maintains Group intercompany balances with 100% 
owned subsidiaries, and therefore has taken advantage of Section 
33 of FRS102 which states that transactions between a parent and 
its 100% owned subsidiaries do not need to be disclosed.

Financial assets and liabilities
The Company’s financial assets comprise cash and trade and 
other receivables, which under IAS 39 are classed as “loans and 
receivables”. Financial assets are recognised on inception at fair 
value plus transaction costs. Loans and receivables are non-
derivative financial assets with fixed or determinable payments 
that are not quoted in an active market. Loans and receivables are 
measured subsequent to initial recognition at amortised cost using 
the effective interest method, less provision for impairment. Any 
change in their value through impairment or reversal of impairment 
is recognised in profit or loss in the year.

Provision against trade receivables is made when there is objective 
evidence that the Company will not be able to collect all amounts 
due to it in accordance with the original terms of those receivables. 
The amount of the write-down is determined as the difference 
between the assets’ carrying amount and the present value of 
estimated future cash flows.

The Company has a number of financial liabilities including trade and 
other payables. These are classed as “financial liabilities measured 
at amortised cost” in IAS 39. These financial liabilities are carried on 
inception at fair value net of transaction costs and are thereafter 
carried at amortised cost under the effective interest method.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand and on-demand 
deposits.

Intercompany balances
Intercompany balances represent amounts lent to subsidiary 
companies for working capital purposes. The loans are repayable on 
demand and interest is not charged on the balances outstanding.

Equity
Equity comprises the following:

• 

• 

• 

• 

 “Share capital” represents the nominal value of equity shares. 
The shares have attached to them voting, dividend and capital 
distribution (including on winding up) rights; they do not confer 
any rights of redemption.

 “Share premium” represents the difference between the 
nominal and issued share price

 “Other reserves” represents the cumulative charge for the 
Company’s share options scheme

 “Profit and loss account” represent cumulative retained profits 
of the Company

Equity-based and share-based payment 
transactions
The Company’s share option schemes allow employees to acquire 
shares in PCI-PAL PLC to be settled in equity. The fair value of 
options granted is recognised as an employee expense with a 
corresponding increase in equity in the Company accounts. The 
fair value is measured at grant date and spread over the period 
during which the employees will be entitled to the options. The fair 
value of the options granted is measured using either the Black-
Scholes option valuation model or the Monte Carlo option pricing 
model, whichever is appropriate for the type of options issued. 
The valuations consider the terms and conditions upon which the 
options were granted. The amount recognised as an expense is 
adjusted to reflect the actual number of share options that are 
expected to vest.

Contribution to defined contribution pension 
schemes
The pension costs charged against profits represent the amount 
of the contributions payable to the schemes in respect of the 
accounting period.

Foreign currencies
Transactions in foreign currencies are translated at the exchange 
rate ruling at the date of the transaction. Monetary assets and 
liabilities in foreign currencies are translated at the rates of 
exchange ruling at the year end.

Any exchange differences arising on the settlement of monetary 
items or on translating monetary items at rates different from those 
at which they were initially recorded are recognised in the profit or 
loss in the period in which they arise.

PCI-Pal PLC | 83 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE FINANCIAL STATEMENTS CONTINUED

2. LOSS FOR THE FINANCIAL YEAR

The Company has taken advantage of section 408 of the Companies Act 2006 and has not included its own the statement of comprehensive 
income in these financial statements. The loss for the Company for the year was £1,312,000 (2020: £914,500).

3. PERSONNEL REMUNERATION

During the period the Company had two employees James Barham and William Good and also pays the service fees of the three non-
executive directors. Their salaries and benefits are disclosed in the Directors Report in the Group accounts above. 

4. INTEREST INCOME

The Company received interest from bank deposits of £162 (2020: £1,000). 

The Company does not charge interest on its intercompany balances.

5. FIXED ASSET INVESTMENTS

Cost at 1 July 2019
Disposals
Additions
Cost at 30 June 2020
Additions
Disposals
Cost at 30 June 2021

Subsidiary
undertakings
£000s
–
–
–
–
–
–
–

Total
£000s
–
–
–
–
–
–
–

Details of the investment in which the parent company hold 20% or more of the nominal value of any class of share capital are as follows;

Name of company
PCI-PAL (U.K.) Limited1

Country of incorporation
England and Wales

Holding
Ordinary shares

PCI PAL (US) Inc2

United States

Ordinary shares

PCI-PAL (AUS) PTY Ltd3
IP3 Telecom Limited1

Australia
England and Wales

Ordinary shares
Ordinary shares

1 

2 

3 

Registered at 7 Gamma Terrace, Ransomes Europark, Ipswich, Suffolk IP3 9FF

Registered at 2215B Renaissance Drive, Las Vegas, Nevada USA 89119

Registered at 62 Burwood Road, Burwood, NSW 2134 Australia

6. DEBTORS AND OTHER RECEIVABLES

Proportion of voting  
rights and shares held 
100%

100%

100%
100%

Nature of business
Payment Card Industry 
software services provider
Payment Card Industry 
software services provider
Dormant
Dormant

Amounts due within one year
Amount owed by Group undertaking
VAT recoverable
Prepayments

There are no amounts due after one year.

Amounts owed by Group undertakings are repayable on demand and there is no interest charged.

2021
£000s

13,381
22
40
13,443

2020
£000s

13,660
31
204
13,895

84 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE FINANCIAL STATEMENTS CONTINUED

7. CREDITORS: AMOUNTS FALLING DUE WITHIN ONE YEAR

Trade creditors
Accruals
Trade and other payables
Bank Loan (See note 8)
Total current liabilities due within one year

8. NON-CURRENT LIABILITIES

Bank loans
Total non-current liabilities due after one year

Borrowings
Bank loans are repayable as follows:

Within one year
After one year and within two years
After two years and within five years
Over five years

2021
£000s
32
244
276
–
276

2021
£000s
–
–

2021
£000s
–
–
–
–
–

In June 2021 the Company repaid its outstanding bank facilities. There were no exit penalties to pay.

9. NON-CURRENT LIABILITIES

Company

Authorised:

2021
Number

Ordinary shares of 1p each

100,000,000

Allotted called up and fully paid:

Ordinary shares of 1p each

65,479,818

2021
£000s

1,000

655

2020
Number

100,000,000

59,387,845

2020
£000s
45
80
125
545
670

2020
£000s
728
728

2020
£000s
545
545
183
–
1,273

2020
£000s

1,000

594

On 10 May 2021 the Company issued 75,000 ordinary shares of 1 pence in settlement of an exercise of options at 33 pence per share.

On 30 April 2021 the Company placed 5,864,473 ordinary shares of 1 pence with various institutional investors, priced at 95 pence per share. 
The placing raised a gross amount of £5.50 million before expenses. The new shares represent approximately 9.7% of the Company’s issued 
ordinary share capital (excluding those held as treasury shares) immediately following the placing.

On 1 April 2021 the Company issued 60,000 ordinary shares of 1 pence in settlement of an exercise of options at 33 pence per share.

On 20 January 2021 the Company issued 67,500 ordinary shares of 1 pence in settlement of an exercise of options at 45.5 pence per share.

On 23 July 2020 the Company issued 100,000 ordinary shares of 1 pence in settlement of an exercise of options at 33 pence per share.

On 17 April 2020 the company placed 16,666,667 ordinary shares of 1 pence with various institutional investors, priced at 30 pence per 
share. The placing raised a gross amount of £5.00 million before expenses. The new shares represent approximately 28.14% of the Company’s 
issued ordinary share capital (excluding those held as treasury shares) immediately following the placing.

The Group owns 167,229 (2016: 167,229) shares and these are held as Treasury Shares.

PCI-Pal PLC | 85 
Annual Financial Report 2021

FINANCIAL STATEMENTSNOTES TO THE FINANCIAL STATEMENTS CONTINUED

10. DIVIDENDS

The Directors have proposed no final dividend of in respect of the year ended 30 June 2021 (2020: nil pence per share). 

11. FINANCIAL ASSETS AND LIABILITIES

The Company uses various financial instruments including cash, trade payables, other payables, that arise directly from its operations. The 
main purpose of these financial instruments is to maintain adequate finance for the Company’s operations. The existence of these financial 
instruments exposes the Company to a number of financial risks, which are described in detail below. The Directors do not consider price 
risk to be a significant risk. The Directors review and agree policies for managing each of these risks, as summarised below, and these remain 
unchanged from previous years.

Capital Management
The capital structure of the company consists of cash and equity. The Company’s objective when managing capital is to maintain the cash 
position to protect the future on-going profitable growth which will reflect in shareholder value.

At 30 June 2021, the Company had a closing cash balance of £4,295,000 (2020: £877,000).

Financial risk management and objectives
The Company seeks to manage financial risk to ensure sufficient liquidity is available to meet foreseeable needs and to invest cash assets 
safely and profitably. The Directors achieve this by regularly preparing and reviewing forecasts based on the trends shown in the monthly 
management accounts.

Credit risk
The Company’s principal financial assets are cash and intercompany receivables. 

The main credit risk arises from the intercompany receivables. The Directors monitor the trading of its subsidiaries closely to ensure they are 
performing in line with expectations.

Liquidity risk
The Group aims to mitigate liquidity risk by closely monitoring cash generation and expenditure. Cash is monitored daily and forecasts are 
regularly prepared to ensure that the movements are in line with the Directors’ strategy. The Company’s liquidity risk is monitored as part of 
this overall Group review. 

12. CONTINGENT LIABILITIES

In October 2019 the Company entered into a £2.75 million loan facility with Shawbrook Bank. As part of the loan agreement Shawbrook 
Bank will be entitled to receive a cash based payment calculated on the value generated, over a 10 year period up to October 2029, on 
the equivalent of £206,250 of phantom shares (being 7.5% of the facility) if there is a takeover of the Group or a debt refinancing of the 
Shawbrook debt. 

The exit fee is a cash payment of a sum equal to P, where:

P = (A x B) - C

and where:

A = the Phantom Shares Number – the Phantom Shares Value divided by the fair market value of one ordinary share, calculated using the 
average of the closing share price in the previous five days immediately prior to the date of the facility letter;

B = the fair market value of one ordinary share at the time of the exit fee event; and

C = the Phantom Shares Value, which is £206,250.

86 | PCI-Pal PLC 
Annual Financial Report 2021

FINANCIAL STATEMENTS 
NOTES TO THE FINANCIAL STATEMENTS CONTINUED

An Exit Fee Event is where there is:

(a)   a sale or other disposition of all or substantially all of the assets in the Company in whatever form (whether in a single transaction or 

multiple related transactions); or 

(b)   an acquisition of shares in the Company by a person (and any persons acting in concert with that person) that results in that person 

(together with any such persons acting in concert) acquiring a controlling interest in the Company; or

(c)   a reorganisation, consolidation or merger of the Company (whether in a single transaction or multiple related transactions) where 

shareholders before the transaction(s) directly or indirectly beneficially own issued voting securities of the surviving entity after the 
transaction(s) together carrying the right to cast 50% or less of the votes capable of being cast at general meetings of the surviving entity; 
or

(d)   a distribution or other transfer of assets to the shareholders of the Company in connection with the liquidation of the Company; or 

(e)   a refinancing of the Facility with a bank or debt lender (other than the Bank) within thirty six months of the date of the Facility 

Agreement, provided that the outstanding balance of the Facility prior to the date of such refinancing is equal to or greater than 
£500,000

The debt facility was repaid from cashflow in June 2021 and so no exit fee was triggered. However, there still remains a contingent liability if 
the Company is taken over. 

The Company has no other contingent liabilities.

PCI-Pal PLC | 87 
Annual Financial Report 2021

FINANCIAL STATEMENTSSubstantial increase in revenues and continued strong new 
business momentum 

PCI-PAL  PLC  (AIM:  PCIP),  the  global  provider  of  secure 
payment solutions, is pleased to announce full year results 
for the year ended 30 June 2021 (the “Period”).

STRATEGIC REPORT
Highlights ............................................................................................ 1
Chairman’s Statement ........................................................................ 3
Chief Executive’s Statement ............................................................... 6
Chief Financial Officer’s Review ........................................................ 15
Principal Risks, Uncertainties and Risk Mitigation ............................ 20
Corporate Social Responsibilities ..................................................... 27

GOVERNANCE
The Board of Directors ..................................................................... 30
Corporate Governance ..................................................................... 33
Compliance Statement ..................................................................... 34
Environmental Social and Governance Report ................................. 41
Audit Committee Report .................................................................. 44
Remuneration Committee Report .................................................... 45
Directors and Advisors ...................................................................... 47
Director’s Report .............................................................................. 48

FINANCIAL STATEMENTS
Independent Auditor’s Report to the Members of PCI-PAL PLC ....... 52
Consolidated Statement of Comprehensive Income ........................ 57
Consolidated Statement of Financial Position .................................. 58
Consolidated Statement of Changes in Equity ................................. 59
Consolidated Statement of Cash Flows ............................................ 60
Notes to the Consolidated Financial Statements ............................. 61
Company Statement of Financial Position ........................................ 80
Company Statement of Changes in Equity ....................................... 81
Company Statement of Cash Flows .................................................. 82
Notes to the Company Financial Statements ................................... 83

Commenting on results and prospects, 
James Barham, Chief Executive said:

“We have taken another sizeable step forward 
in FY21. Our advanced cloud capabilities have 
allowed us to continue to grow our customer reach 
through our expanding partner eco-system, serving 
customers not only in our primary geographic focus 
areas, but across the world. 

“With our key sales metric of TACV having grown by 
a further 41% year-on-year, I have been particularly 
pleased to see a real cohesion in the business this 
year, as despite a near doubling in new contracts 
won, we have maintained a strong deployment 
performance of customers going live in the year. 

“I am delighted by the continued growth being 
shown by the business as we deliver against our 
strategy. We have therefore continued to make 
positive, progressive changes internally as we 
further refine our operations to best support our 
pace of growth. As well as the further geographic 
expansion planned in FY22, we are hugely excited by 
the additional foundational strength we are putting 
in place across Customer Success, Engineering, and 
Product Management. 

“I am looking forward with confidence as we look 
to deliver another strong year of performance 
from the Group in FY22 as we further cement our 
relationships with our current and future partners, 
and drive customer go-lives of our class-leading 
cloud solutions with organisations across the world.”

www.pcipal.com

Designed and printed by Perivan 261779 

ANNUAL REPORT  
& ACCOUNTS

FOR THE YEAR ENDED 30 JUNE 2021

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www.pcipal.com