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Photo-Me International

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FY2024 Annual Report · Photo-Me International
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ME Group International plc  
Annual Report 2024
Laundry driving growth  
and diversification 

Who we are
We are an international 
market leader in automated 
instant-service equipment 
with operations across 
18 countries.
Contents
Strategic report
Business at a Glance
4
Our Business 
6
Why invest?
8
Evolution of business mix
10
Chairman’s Statement
18
Chief Executive’s Report
22
Innovation and Diversification
30
Review of Performance by Geography
32
Section 172(1) Statement
36
Principal Risks
42
Sustainability at ME Group
46
Specific Sustainability Metrics and Reporting 
52
TCFD Report 
57
Longer-term Viability Statement
66
Corporate Governance
Directors’ Report
70
Board of Directors and Company Secretary
72
Corporate Governance
80
Statement of Directors’ Responsibilities
92
Directors’ Remuneration Report
94
Remuneration Policy Report
98
Annual Report on Remuneration
104
Financial Statements
Independent Auditor’s Report to the  
Members of Me Group International plc
114
Group Statement of Comprehensive Income
122
Group Statement of Financial Position
123
Group Statement of Cash Flows
124
Group Statement of Changes in Equity
125
Notes to the Consolidated  
Financial Statements
126
Company Statement of Financial Position
181
Company Statement of Cash Flows
182
Company Statement of Changes in Equity
183
Notes to the Company Financial Statements
184
Glossary
198
Company Information & Advisers
199
Shareholder Information
200
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ME Group plc Annual Report 2024

Summary of 2024
1 	 EBITDA is profit before tax, depreciation, amortisation, non-operating income/expense and finance cost and income.
2 	 Net cash excludes investments in convertible bonds (£3.7 million) and lease liabilities (£11.8 million). See note 20 for details of net cash.
3 	 Interim Dividend of 3.45p per ordinary share paid on 29 November 2024 amounting to £13.0 million. Recommended Final Dividend of 4.45p per ordinary share 
will  be paid on 23 May 2025, subject to approval at the Annual General Meeting.
4 	 Constant currency is 2024 results translated using the prior year’s foreign exchange rates. Refer to the Glossary for details of the calculation. This excludes the 
impact from foreign exchange rate movements (“FX impact”) during FY 2024, particularly the Japanese yen which saw a 12% decrease in value against pound 
sterling (average rate of exchange used in FY2024 was Yen/£ 191.71 vs FY 2023: 171.68), and a 2.1% decrease in the euro against pound sterling (average rate of 
exchange used in FY 2024 was €/£ 1.173 vs FY 2023: 1.149).
Key financials 
for the 12 months ended 31 October 2024
2024 REVENUE
£307.9m
Reported
£317.8m
Constant Currency4
2023 Reported: £297.7m
EBITDA1
£114.2m
Reported
£117.5m
Constant Currency4
2023 Reported: £106.6m
PROFIT BEFORE TAX
£73.4m
Reported
£74.1m
Constant Currency4
2023 Reported: £67.1m
GROSS CASH
£86.1m
Reported
£89.8m
Constant Currency4
2023 Reported: £111.1m
NET CASH2
£38.2m
Reported
£41.8m
Constant Currency4
2023 Reported: £33.9m
CASH GENERATED FROM OPERATIONS
£107.4m
Reported
n/a
Constant Currency4
2023 Reported: £109.9m
DILUTED EARNINGS PER SHARE
14.27p
Reported
14.41p
Constant Currency4
2023 Reported: 13.31p
TOTAL DIVIDENDS PER ORDINARY SHARE3
7.90p
Reported
n/a
Constant Currency4
2023 Reported: 7.39p
Another record year 
of profitability 
Rapid expansion of 
laundry operations across 
key geographies  
Innovation strategy 
showcased through the 
launch of new automated 
Kee.ME key cutting service 
Strong cash generation 
through operations 
Ongoing rollout of next-
generation photobooths 
Return of cash to 
shareholders with 
6.8% increase in total  
dividend 
ME Group plc Annual Report 2024
1

Business at a Glance
4
Our Business 
6
Why invest?
8
Evolution of business mix
10
Chairman’s Statement
18
Chief Executive’s Report
22
Innovation and Diversification
30
Review of Performance by Geography
32
Section 172(1) Statement
36
Principal Risks
42
Sustainability at ME Group
46
Specific Sustainability Metrics and Reporting 
52
TCFD Report 
57
Longer-term Viability Statement
66
Strategic 
report
ME Group plc Annual Report 2024
2

Unattended 24/7 laundry services and laundrettes. 
Growing network of large-capacity unattended 
laundry services, offering a range of machine formats 
for partners and end consumers.
Wash
ME Group plc Annual Report 2024
3

UK & Republic 
of Ireland
MACHINES IN OPERATION 
6,321 
REVENUE
£49.2m 
EBITDA
£19.2m 
EBITDA MARGIN
39.0% 
Key partnerships
Continental Europe
MACHINES IN OPERATION 
26,909 
REVENUE
£209.0m 
EBITDA
£94.5m 
EBITDA MARGIN
45.2% 
Key partnerships
Unattended laundry 
services and 
launderettes 
High-quality digital 
printing kiosks 
Photobooths and 
integrated biometric 
identification solutions 
Photo
Print
Wash
Primarily vending equipment for the food service 
market (Feed.ME), children’s rides (Amuse.ME), 
and photocopying (Copy.ME) 
Other Vending
Business at 
a Glance
CORE ACTIVITIES
ANCILLARY ACTIVITIES
Our business services
ME Group plc Annual Report 2024
4
STRATEGIC REPORT

2
R&D CENTRES
Primary facilities in France and Vietnam, 
In-house team of more than 50 engineers
OPERATIONS IN
18 countries
Australia, Austria, Belgium, China, Finland, France, 
Germany, Ireland, Italy, Japan, Morocco, the 
Netherlands, Portugal, Singapore, Spain, Switzerland, 
United Kingdom and Vietnam
3
CORE GEOGRAPHIES
Continental Europe, UK & Republic 
of Ireland and Asia Pacific
UK listed business  
with a global presence
Asia Pacific
MACHINES IN OPERATION 
15,000 
REVENUE
£49.7m 
EBITDA
£11.0m 
EBITDA MARGIN
22.1% 
Key partnerships
VENDING UNITS IN OPERATION
48,230
ME Group plc Annual Report 2024
5

Our Business 
Core activities 
 
Photo.ME 
Wash.ME
Ancillary 
activities
 
Print.ME
Feed.ME
Other Vending
Innovation & 
Diversification
 
In-house R&D team
Our business is focused on three main areas:
What does ME Group do?
ME Group is an international market leader in 
automated self-service equipment, aimed primarily 
at the consumer sector.
Our core activities are photobooth and laundry 
operations and our machine estate comprises high 
quality and user-friendly design across 18 countries. 
The Group operates most of its vending equipment 
and a percentage of the machine turnover or a fixed 
fee, or a combination of these is paid to the site owner. 
Our long-term contracts with site owners provide 
predictable year-on-year recurring revenue streams 
and visibility. 
We are highly focused on maximising return on 
capital across our services by offering best-in-class 
automated solutions and a disciplined approach to 
operational efficiencies. 
Strategic Report
ME Group plc Annual Report 2024
6

OUR BUSINESS MODEL 
Supports our market-leading position and growth strategy
FURTHER DETAIL ON PAGE 11 
INNOVATION & DIVERSIFICATION 
In-house R&D capability to diversify products and services
CORE ACTIVITIES
Core activities include our two largest business areas by number of machines and revenue, 
EBITDA and profit before tax contribution. Our core activities offer significant geographic 
scale, growth opportunities and / or revenue contribution. These services are sought by our 
customers, as they offer complementary benefits including increased site footfall and 
repeat business, and by consumers. 
FURTHER DETAIL ON PAGE 12 
Photo
Wash
Print
Other Vending
The Group has a dedicated approach to innovation which supports the 
diversification of our products and services. Our in-house R&D team of 50+ 
engineers is focused on creating new complementary services and evolving 
the services offered across our existing estate in response to ever-changing 
consumer needs, whilst maximising our return on investment.
ANCILLARY ACTIVITIES
Ancillary activities include our smaller businesses in terms of contribution to the Group, 
which are cash generative and profitable. These machines are often located alongside our 
core activities, benefitting from our ability to leverage existing site owner relationships, 
and are maintained by our network of field engineers. 
FURTHER DETAIL ON PAGE 16 
Digital printing kiosks
Food 
service 
vending 
equipment
Children’s 
rides
Photocopier 
services
Photobooth operations
Revolution laundry operations
ME Group plc Annual Report 2024
7

Why invest?
ME Group has a significant competitive 
advantage across its key markets. Its dominant 
market position and high barriers to entry 
position the Group for long-term success. 
OUR VALUES
Through our strong and collaborative 
teams, we meet the needs of our 
partners and consumers by delivering 
efficient and reliable services, whilst 
contributing positively to the 
localities, communities and the 
environment in which we operate.
OUR VISION
To be the global market leader for 
automated self-service equipment.
OUR MISSION
To service the needs of customers and 
consumers across multiple different 
touch-points.
OUR PURPOSE
Providing local services that make 
everyday life easier.
Strategic Report
ME Group plc Annual Report 2024
8

Asset lifecycle 
5.
Our machines are designed to operate over 
an extensive lifecycle which, in turn, generates 
long-term profitable performance, supported 
by low incremental costs for maintenance 
and technological upgrades to provide a high 
standard of service and best-in-class user 
experience for consumers.
Our key strengths include:
Long-standing site 
partnerships 
2.
We have well-established long-term partnerships 
and long-term contracts with site owners in 
attractive, high-footfall locations, enabling us to 
offer multiple products and services onsite as well 
as providing good revenue visibility. Our machines 
are maintained by our 650-strong network of field 
engineers, minimising downtime and giving us 
operational leverage.
Laundry opportunity 3.
Our laundry operations are rapidly growing, with 
further opportunities for expansion across existing 
and new markets, underpinned by a market-
leading offer and strong customer demand, whilst 
providing site owners with a unique opportunity to 
expand available services which drive site footfall. 
A record number of machines were installed in 
2024, with a long term target of installing 20,000+ 
machines globally.
Established 
photobooths estate
4.
Our network of photobooths offers consumers 
market-leading digital photo ID services for official 
documents. Our photobooth estate is highly  
cash-generative. 
Strong financial 
position
1.
Our strong financial position and highly cash 
generative operations, provide predictable 
cash flows and allow us to fund our capital 
expenditure programme and invest in future 
growth, alongside creating value for our 
shareholders. In 2024, £107.4 million of cash 
was generated from operations.
Entrepreneurial spirit 6.
Proven track record of innovation and 
diversification of services in response to the evolving 
needs of our customers and consumers. Our two 
R&D centres are pivotal in driving the advancement 
of new products and technologies, supported by 
investment from our strong levels of cash flow, 
helping to create long-term value for investors. 
ME Group plc Annual Report 2024
9

Evolution of 
business mix
Growth of ME Group and the evolution of 
products and services over the last five years. 
Since 2019, the proportion of Group revenue from laundry operations has increased significantly 
to 32.1% in 2024 from 18.3% in 2019. 
In 2024, laundry operations contributed 41.2% of Group EBITDA, compared with 23.4% in 
2019. During this period, Wash.ME EBITDA margin has increased to 51.4%, from 44.4% in 2019. 
Laundry operations contribute nearly three times more EBITDA than they did in 2019.
Vending Revenue
EBITDA
Photo.ME
Wash.ME
Print.ME
Other vending 
(including 
Feed.ME)
Corporate costs
2024
£114.2m
£61.6m
£47.0m
£4.9m
£11.2m1
£(10.5m)
2024
2019
£69.7m
£41.3m £16.3m
£6.8m
£6.5m
£(3.4m)
2019
£200.9m
£147.7m
£36.7m
£13.3m
£3.2m
£285.4m
£91.5m
£10.9m
£9.8m
£173.2m
1 	 EBITDA for other vending also includes revenue 
from the sale of food vending equipment 
and the sale of other equipment, spare parts, 
consumables & services.
Strategic Report
ME Group plc Annual Report 2024
10

Our growth strategy
Our growth strategy is primarily focused on growing our core 
business areas, which are laundry and photobooth operations, 
as we utilise and reinvest cash generated from our operations 
to drive future growth and returns through:
Entering new market segments; expanded our UK Revolution 
laundry footprint at petrol forecourts through a new partnership 
agreement with MFG
New product and technology innovation; the launch of Kee.ME, 
our new automated key-cutting service as we continue to 
diversify our operations
Expansion in existing and new geographic territories; entry into 
Finland and Australia, including the trialling of 11 photobooths 
in Australia, our newest geographic region
Strategic mergers and acquisitions; integration of Japanese 
photobooths estate acquired under FUJIFILM transaction. 
Sale of SEMPA SAS to prioritise growth of core activities
Continued expansion and diversification of services; installation 
of new proprietary software to upgrade the user experience and 
services within our existing photobooth estate
Proportion of 
Group revenue from 
laundry operations:
Laundry operations 
contribution to 
Group EBITDA:
Wash.ME 
EBITDA margin 
has increased:
2019
18.3%
2024
32.1%
2019
23.4%
2024
41.2%
2019
44.4%
2024
51.4%
ME Group plc Annual Report 2024
11

Photo
Established, stable and profitable estate 
generating strong cash flow, through long-
standing contracts with site owners, which 
support investment in the Group’s growth 
strategy and new product development. 
The Group pays the site owner a percentage 
of machine turnover or a fixed fee or a 
combination of these.
Our photobooths offer
	
▪Integrated proprietary software to conform to 
International Standards Organisation (ISO) and 
International Civil Aviation Organisation (ICAO) photo 
ID regulations
	
▪Secure digital photo ID technology to improve and 
digitalise security ID, working closely with national 
institutions to ensure compliance with Photo ID 
standard and security requirements, offering secure 
integrated solutions including biometric data capture, 
secure and direct transfer of data and 3D facial 
image capture
	
▪Portraits and fun photos provide fun user 
experiences such as beautifying, vintage, 
portrait editing features, video capture etc.
Photobooths with integrated 
biometric photo identification 
solutions. A global leader in the 
photobooth market for instant 
photo ID, portraits and 
fun photographs.
Our services are primarily aimed 
at the consumer market, with 
machines typically located in 
convenient, high-footfall locations 
such as travel hubs, shopping 
centres and supermarkets. 
10
1 	For the 12 months ended 31 October 2024
2	 Vending revenue is earned from machines in operation 
and excludes revenue from the sale of equipment, 
consumables, spare parts and services. This has 
previously been referred to as operating revenue. 
Core business area
 % OF GROUP TOTAL VENDING ESTATE
2023: 64.7%
PHOTOBOOTH UNITS IN OPERATION 
30,613
2023: 30,762
OPERATIONS IN
18 countries
Australia, Austria, Belgium, China, Finland, France, 
Germany, Ireland, Italy, Japan, Morocco, the 
Netherlands, Portugal, Singapore, Spain, Switzerland, 
United Kingdom, Vietnam
KEY FINANCIALS 1
VENDING REVENUE 2
£173.2m
2023: £172.5m
CHANGE
+0.4%
 Constant currency: 
+4.5%
EBITDA
£61.6m
2023: £61.8m
CHANGE
-0.3%
Constant currency: 
+2.8%
EBITDA MARGIN
35.6%
2023: 35.8%
CHANGE
-0.3%/bps
Constant currency: 
-0.6%/bps
AVERAGE REVENUE PER 
MACHINE (EXCL . VAT)
£5,644
2023: £5,869
CHANGE
-4.5%
Constant currency: 
-0.7%
63.5%
Strategic Report
ME Group plc Annual Report 2024
12

Rollout of next-generation photobooths
Our latest photobooths offer consumers a multi-
functional booth providing a range of services in 
addition to our core photo ID product.
Features include:
	
▪Photo ID for official documentation with secure 
upload technology
	
▪User personalisation services, using AI and 
photo filter technology for fun images
	
▪‘Mobile to print’ functionality for photographs
Deployment strategy:
	
▪2,000 next-generation photobooths installed 
as at 31 October 2024
	
▪Capital expenditure for photobooths was 
£17.1million
	
▪Plans to install 8,000 next-generation 
photobooths by the end of FY 2027
	
▪Installation of new cloud-based proprietary 
software to upgrade to existing photobooth 
estate. Target installations: 3,200 machines in 
France in 2025, followed by a Europe-wide 
deployment to a further 4,600 machines in 2026
Photo ID 
for official 
documentation 
with secure 
upload 
technology
‘Mobile to print’ 
functionality for 
photographs
User 
personalisation 
services, using A1 
and photo filter 
technology for 
fun images
Photo
Features include:
ME Group plc Annual Report 2024
13

 % OF GROUP TOTAL VENDING ESTATE
2023: 11.6%
LAUNDRY UNITS DEPLOYED 1 
7,892
2023: 6,870
OPERATIONS IN
12 countries
Austria, Belgium, China, France, Germany, Ireland, 
Japan, the Netherlands, Portugal, Spain, 
Switzerland, United Kingdom
KEY FINANCIALS 2
VENDING REVENUE 3
£91.5m
2023: £77.3m
CHANGE
+18.4%
Constant currency: 
+20.4%
EBITDA
£47.0m
2023: £39.5m
CHANGE
+19.0%
Constant currency: 
+21.0%
EBITDA MARGIN
51.4%
2023: 51.1%
CHANGE
+0.3%/bps
Constant currency: 
+0.2%/bps
AVERAGE REVENUE PER 
MACHINE (EXCL . VAT)
£15,204
2023: £15,454
CHANGE
+2.1%
Constant currency: 
+3.7%
13.4%
Wash
Why consumers use our laundry machines
	
▪Large capacity – up to 20KG capacity machines to 
wash items too large for domestic washing machines 
– for example duvets and horse blankets 
	
▪Speed – offering energy-efficient quick wash and 
dry options
	
▪Corporate and communal use – small businesses such 
as hairdressers and restaurants; other users such as 
local sports teams
Unattended 24/7 laundry services 
and launderettes.
Rapidly expanding network of 
large capacity self-service laundry 
services, in high footfall locations 
through new and existing 
partnerships with strategic site 
owners offering a range of 
machine formats for partners 
and end consumers. 
The Group pays the site owner a 
percentage of machine turnover 
or fixed fee, or a combination of 
these. Laundry is increasing as a 
proportion of total Group 
revenue and EBITDA. 
10
1	 Laundry units owned, sold and acquired.
2	 For the 12 months ended 31 October 2024.
3	 Vending revenue is earned from machines in 
operation and excludes revenue from the sale of 
equipment, consumables, spare parts and 
services. This has previously been referred to as 
operating revenue. 
Core business area
Strategic Report
ME Group plc Annual Report 2024
14

       
Rollout of Revolution laundry machine
	
▪A record 1,168  Revolution laundry machines 
were installed in FY 2024 in France and the 
United Kingdom, including full range of formats 
e.g. the compact ‘Flex’ model.
	
▪Exceeded target of an average of 80-90 units 
installed per month.
	
▪900 net machines installed, after the relocation 
of machines to maximise quality and 
profitability of estate. 
	
▪Capital expenditure was £25.4 million.
	
▪At 31 October 2024, the Group operated 6,433 
Revolution laundry machines.
New Partnerships 
Motor Fuel Group (“MFG”), the UK’s 
largest independent forecourt operator.
ME Group can install and operate up to 300 Wash.
ME Revolution laundry machines across MFG sites 
over the next five years. 
Wash.ME Revolution laundry machines give 
consumers access to self-service, large-capacity 
(9kg and 20kg drums), energy-efficient, high-
speed washing and drying laundry services, 
24 hours a day, seven days a week. 
Morrisons, one of the UK’s largest 
supermarket chains, with more than 
490 sites nationwide. 
Extended existing relationship with a key strategic 
partner WM Morrisons Supermarket Limited 
(“Morrisons”) under which ME Group operates  
488 photobooths, 424 children’s rides and  
37 Revolution laundry machines at Morrisons 
locations in the UK.
Under the new five-year contract, ME Group will 
install at least 200 Revolution laundry machines 
at Morrisons locations, which are expected to be 
installed over the next three years.
1,000th Revolution laundry milestone 
achieved in the UK
In 2024, the Group installed its 1,000th Revolution 
laundry machine in the UK, following the rapid 
expansion of its self-service laundry machines.
In the year, more than 330 machines were 
installed in convenient, high-footfall sites, including 
petrol forecourts and supermarkets across 
the UK, building on its long-term relationships 
and contracts with site owners alongside new 
partnerships. At the year end, the Group operated 
1,650 machines in the UK and Republic of Ireland. 
ME Group plc Annual Report 2024
15

Our digital printing offer
	
▪Industry-leading technology offering a wide range of 
competitively-priced, high-quality printing formats and 
personalised products from smartphones.
	
▪Fully integrated with major social media networks, 
providing consumers with convenient, easy-to-use, 
reliable services for a seamless customer experience.
High-quality digital printing kiosks.
Convenient, affordable and 
easy-to-use instant-printing 
services for consumers, positioned 
in attractive high-footfall locations 
across Europe. 
The Group pays the site owner a 
percentage of machine turnover or 
fixed fee or a combination of these.
10
Print
 % OF GROUP TOTAL VENDING ESTATE
2023: 10.0%
UNITS IN OPERATION 
4,526
2023: 4,734
OPERATIONS IN
9 countries
Belgium, China, France, Germany, Japan, the 
Netherlands, Portugal, Spain, Switzerland, 
United Kingdom
KEY FINANCIALS 1
VENDING REVENUE 2 
£10.9m
2023: £11.3m
CHANGE
-3.5%
Constant currency: 
-1.8%
EBITDA
£4.9m
2023: £4.2m
CHANGE
+16.7%
Constant currency: 
+21.4%
EBITDA MARGIN
45.0%
2023: 37.2%
CHANGE
+7.8%/bps
Constant currency: 
+8.8%/bps
AVERAGE REVENUE PER 
MACHINE (EXCL . VAT)
£2,354
2023: £2,374
CHANGE
-0.8%
Constant currency: 
+1.0%
9.4%
1	 For the 12 months ended 31 October 2024.
2	 Vending revenue is earned from machines in 
operation and excludes revenue from the sale of 
equipment, consumables, spare parts and 
services. This has previously been referred to as 
operating revenue. 
Ancillary business areas
Strategic Report
ME Group plc Annual Report 2024
16

Other vending (Including Feed.ME)
Typically situated at high-footfall 
sites where the Group has an existing 
relationship with the site owner and 
can benefit from operating 
synergies, such as using its field 
engineer and maintenance network. 
The Group pays the site owner a percentage of machine 
turnover or a fixed fee or a combination of these.
The Group also sells self-service fruit juice machines (B2C) and 
pizza machines (B2B). Contracts typically include a maintenance 
agreement for the Group to service the equipment for the 
duration of the contract.
In May 2024, the Group disposed of its commercial self-service 
fresh fruit juice equipment business, SEMPA SAS. As SEMPA SAS 
contributed a large share of Feed.ME revenue (2023: £4.8m), the 
remaining Feed.ME business has now been incorporated into 
the Other Vending ancillary business area. The comparative 
figures for Other Vending have been adjusted to include 
Feed.ME.
Operations primarily include:
	
▪Feed.ME vending equipment for food and fruit juice 
service market.
	
▪Amuse.ME self-service traditional amusement and interactive 
children’s rides.
	
▪Copy.ME photocopiers which enable consumers to 
reproduce physical documents, safely and securely, using 
the latest technology.
1 	For the 12 months ended 31 October 2024.
2 	 Total revenue is vending revenue from the 
operation of Other Vending machines plus 
revenue from the sale of equipment, 
consumables, spare parts and services.
 % OF GROUP TOTAL VENDING ESTATE
2023: 14.4%
UNITS IN OPERATION 
6,629
2023: 6,496
FRESH ORANGE JUICE MACHINES
460
in Japan and Australia
OPERATIONS IN
14 countries
Australia, Austria, Belgium, China, France, 
Germany, Ireland, Japan, the Netherlands, 
Portugal, Spain, Singapore, Switzerland, 
United Kingdom
KEY FINANCIALS 1
TOTAL REVENUE 2
£28.0m
2023: £32.3m
CHANGE
-13.3%
Constant currency: 
-9.9%
EBITDA
£11.2m
2023: £12.6m
CHANGE
-11.1%
Constant currency: 
-8.7%
EBITDA MARGIN
40.0%
2023: 39.0%
CHANGE
+1.0%/bps
Constant currency: 
+0.5%/bps
13.7%
ME Group plc Annual Report 2024
17

Sir John Lewis OBE
Non-executive Chairman
Driving value to 
our shareholders
I am pleased to report the Group’s 
financial results for the 12 months ended 
31 October 2024, which was yet another 
year of record profitability.  
ME Group plc Annual Report 2024
18
Strategic Report  |   CHAIRMAN’S STATEMENT

In 2024, the Group delivered a strong performance 
across its key financial metrics including a 
3.4% increase in revenue (up 6.8% excluding 
FX impact4), a 7.1% increase in EBITDA (up 10.2% 
FX impact4) and, most encouragingly, a 9.4% 
increase in reported profit before tax (up 10.4% 
excluding FX impact4). Profit before tax during the 
period reached a record level of £73.4 million.
This performance was achieved despite foreign 
exchange headwinds through the financial 
year (“FX impact4”) which saw the value of 
the Japanese yen and the euro against the 
British pound sterling decline by 12.0% and 2.1% 
respectively compared with 2023.
Given the FX headwinds throughout 2024, 
the Group is exploring options to mitigate its 
exposure to currency risk. This includes hedging 
its large GBP commitments, such as dividends. 
However, as the Group earns a large share of its 
revenue in foreign currencies, its consolidated 
results will be impacted by exchange rate 
fluctuations to some extent.
This strong performance reflects robust 
demand for our products and services as well 
as the significant competitive advantages that 
ME Group holds which position the Group for  
long-term success. 
In 2023, we were pleased to have been included 
as a constituent of the FTSE 250 index and, since 
then, the Group has continued to deliver on its 
growth strategy and build on our position as a 
leader in instant-service vending equipment, 
primarily aimed at the consumer market.
Our growth strategy 
The Group’s growth strategy is primarily focused 
on laundry expansion as we continue to diversify 
our operations and drive attractive levels of return 
on invested capital. This is reflected by our strong 
performance against our targeted payback 
periods and return on capital, which significantly 
exceeds our cost of capital.  
Our core activity is to install and operate 
automated vending equipment, primarily 
photobooths and laundry machines, in high 
footfall areas in return for commission and/or a 
fixed fee. We benefit from an established and 
dominant market position and high barriers to 
entry, underpinned by the Group’s key strengths 
which include long-standing partnerships with 
site owners; growth of our laundry operations; 
stable cash flows from our established 
photobooth estate; and the extended lifecycle 
of our assets. 
Our innovative approach allows us to refresh 
and diversify the services available through 
our machines, alongside a disciplined 
financial approach and a focus on minimising 
production and operational costs, enabling us to 
capitalise on operating leverage as we grow our 
machine estate. 
The Board 
Post-period end, the Group announced two 
changes to the composition of its Board 
of Directors.
On 6 November 2024, Emmanuel Olympitis 
(Non-executive Director) informed the Board of 
his decision to step down from his role and leave 
the Board with effect from 30 November 2024. 
Emmanuel served as Senior Independent Director, 
Chair of the Remuneration Committee and was a 
member of the Audit and Nomination Committees. 
Following Emmanuel’s departure, René Proglio, 
an Independent Non-executive Director and 
Chair of the Audit Committee, became the 
Senior Independent Director and Françoise 
Coutaz-Replan, an Independent Non-executive 
Director and member of the Audit and 
Remuneration Committees, became Chair of the 
Remuneration Committee and she joined the 
Nomination Committee.
REPORTED REVENUE
£307.9m
12 months ended 31 October 2024
NET CASH POSITION
£38.2m
As at 31 October 2024
2024 Overview
ME Group plc Annual Report 2024
19

On 3 December 2024, Camille Claverie 
(Non-executive Director) informed the Board 
of her decision to step down, with effect from 
4 December 2024. 
On behalf of the Board, I would like to thank 
Emmanuel and Camille for their hard work and 
valuable contributions over the years and we wish 
them all the best for the future.
The Board of Directors continues to believe 
the Company has a strong leadership team 
in place to continue delivering on the Group’s 
long-term growth strategy. Given that two 
Non-executive Directors stepped down after 
the year end, the Nomination Committee is 
considering the composition of the Board in the 
current financial year.
Dividends
The Company’s dividend policy seeks to pay 
annual dividends in excess of 55% of the Group’s 
annual profits after tax, subject to market and 
capital requirements. Typically, one-third of this 
is paid as an interim dividend (paid in November) 
and the remaining two-thirds is paid as a final 
dividend (paid in May).
In line with this policy and the strong financial 
performance, the Board declared an interim 
dividend in respect of FY2024 of 3.45 pence 
per Ordinary share (the “Interim Dividend”), an 
increase of 16.2%, which amounted to £13.0 million, 
paid to shareholders on 29 November 2024, for 
those on the register on 7 November 2024.
The Board has recommended a final dividend 
for 2024 of 4.45 pence per Ordinary share (“Final 
Dividend”) amounting to £16.8 million. Together 
with the Interim Dividend, this brings the total 
dividend for FY 2024 to 7.90 pence per Ordinary 
share (£29.8 million), an increase of 6.8% and 
representing 55.3% of the Group’s earnings per 
share for FY24.
Subject to approval at the Company’s annual 
general meeting on 25 April 2025, the Final 
Dividend will be paid on 23 May 2025 to 
shareholders on the register at close of business 
on 25 April 2025. The ex-dividend date will be 
24 April 2025.
Chairman’s Statement continued
Strategic Report
ME Group plc Annual Report 2024
20

Cancellation of Treasury Shares
On 12 July 2024, the Board passed a resolution to 
cancel all of its 2,368,626 ordinary shares of 0.5 
pence each held in treasury with effect from the 
same date. These shares held in treasury were 
purchased via the previously announced buyback 
at an average price of 133.17 pence per ordinary 
share. As of 31 October 2024, the total issued share 
capital comprised 376,763,753 ordinary shares of 
0.5p each and the total number of voting rights is 
376,763,753.
Defined benefit pension scheme
The Company runs a defined benefit pension 
scheme, the Photo-Me International Plc Pension 
and Life Assurance Fund. In November 2024, the 
Trustee of the Fund entered into an insurance 
contract with Legal & General that provides 
pensions for certain members of the Fund. As a 
result, the benefits for all members of the Fund 
are now secured with an insurance company, via 
policies in the name of the Trustee. The intention is 
that in due course these policies will be transferred 
into the name of the individual members and the 
Fund wound-up.
To provide additional security to the Fund, the 
Company previously set up an Escrow account 
which the Fund could call upon in certain 
circumstances. This has a value of circa £1 million 
and once the Fund has been wound-up the Escrow 
funds can be released to the Company.
Sustainability 
We remain committed to strengthening our 
sustainability activity to deliver our goals through 
inventing eco-responsible local services to support 
growth by integrating social, environmental, and 
economic expectations into our strategy and 
operations. Details of our Sustainability approach 
and KPIs are set out on pages 46 to 65.
Looking ahead
We are focused on delivering our long-term 
growth strategy, driven by further progress in 
our core photobooth and laundry activities. 
We will continue our journey to modernise and 
upgrade our machine estate as we rollout our 
next generation photobooth, and at the same 
time continue to evolve our business mix through 
the rapid expansion of our laundry operations. 
Furthermore, we will further diversify the products 
and services we offer our strategic partners and 
end consumers through our innovation strategy. 
In FY 2025 year-to-date, we have continued 
to make progress in expanding our Revolution 
laundry estate, with Revolution laundry 
installations progressing as planned. In FY 
2025, we anticipate installing a total of 1,200 net 
Revolution laundry machines across our target 
geographies and expect to install 3,200 next-
generation photobooths. As a result, the Board 
anticipates profit before tax to be between 
£76 million and £80 million. 
The Board remains confident in the Group’s 
growth strategy and strong financial position, 
which provide a platform for future growth 
opportunities.
 
Sir John Lewis OBE
Non-executive Chairman
24 February 2025
Our strong performance reflects robust demand for our products 
and services as well as the significant competitive advantages that 
ME Group holds.
ME Group plc Annual Report 2024
21

Serge Crasnianski 
Chief Executive Officer & Deputy Chairman
Another year of 
record profitability
Our core business areas have once again 
delivered good growth across our 
geographies, which in turn delivered 
Revenue, EBITDA and Profit before tax 
growth for the Group.
ME Group plc Annual Report 2024
22
Strategic Report  |   CHIEF EXECUTIVE’S REPORT

We are pleased to report another year of strong 
performance and record profitability in 2024. 
The positive trading momentum throughout 
H1 2024 continued in H2 2024 and reflected 
further strategic progress from the Group’s core 
automated photobooth and laundry operations 
which are both exceptionally profitable and 
highly cash generative. We remained focused on 
profitability, returns and cash generation, with 
these metrics being key performance indicators 
for the Group. 
Our core business areas have once again delivered 
good growth across our geographies, which in turn 
delivered revenue, EBITDA and Profit Before Tax 
growth for the Group.
Financial performance
In line with the Group’s strategic focus, our core 
business areas of Photo.ME and Wash.ME 
continued to be the main driver. Our photobooth 
operations (Photo.ME) continued to deliver stable 
cash flow which supported our investments across 
our business, whilst laundry operations (Wash.ME) 
further expanded in terms of the number of units 
and their financial contribution to the Group. 
Total revenue increased by 3.4% to £307.9 million 
(2023: £297.7 million). However, excluding 
the FX impact4 revenue grew by 6.8%. This 
performance was mainly driven by strong growth 
in our Wash.ME Revolution laundry business which 
delivered a 19.1% increase to vending revenue 
year-on-year (up 21.2% excluding the FX impact4) 
as we continued to expand our laundry operations 
in key geographies, with Wash.ME vending 
revenue in Continental Europe up 19.8% and up 
15.7% in the UK & Republic of Ireland.
By geography, our largest region Continental 
Europe, reported revenue growth of 1.9% (up 
3.8% excluding FX impact4) and the UK & 
Republic of Ireland reported revenue growth of 
2.1% (up 2.7% excluding FX impact4). Asia Pacific 
revenue increased by 12.2% (up 24.6% excluding 
FX impact4) following integration of the recent 
photobooth acquisition in Japan. 
As a result of the above, Group EBITDA increased 
by 7.1% to £114.2 million (up 10.2% excluding 
FX impact4), and delivered an expanding Group 
EBITDA margin of 37.1% (2023: 35.8%). 
Reported profit before tax improved by 
£6.3 million to £73.4 million (2023: £67.1 million), an 
increase of 9.4% (up 10.4% excluding FX impact4). 
The Group’s corporation tax charge for the 
year was £2.9 million higher at £19.3 million, 
resulting in an effective tax rate of 26.3%. In 2023, 
the tax charge was £16.4 million, an effective tax 
rate of 24.5%. 
Capital expenditure was £54.6 million, primarily 
related to laundry (£25.4 million), photobooths 
(£17.1 million), kiosks (£0.7 million), and plant, 
machinery and vehicles (£4.5 million).
REVENUE 
£307.9m
12 months ended 31 October 2024
PROFIT BEFORE TA X 
£73.4m
12 months ended 31 October 2024
Business review
ME Group plc Annual Report 2024
23

Cashflow and net cash position
31 October
2024
31 October
2023
Opening net cash
£33.9m
£34.0m
Cash generated from operations
£107.4m
£109.9m
Payments in relation to provisions and pensions
£(0.8)m
£(0.9)m
Net interest paid
£(1.9)m
£(1.2)m
Taxation
£(17.5)m
£(20.2)m
Net cash generated from operating activities
£87.2m
£87.6m
Net cash used in investing activities
£(47.6)m
£(57.0)m
Net cash used  in financing activities
£(34.7)m
£(30.8)m
Net cash generated / (utilised)
£4.9m
£(0.2)m
Impact of exchange rates
£(0.6)m
£0.1m
Net cash inflow / (outflow)
£4.3m
£(0.1)m
Closing net cash
£38.2m
£33.9m
Consisting of:
Cash and cash equivalents
£86.1m
£111.1m
Non-current borrowings
£(28.5)m
£(50.2)m
Current borrowings
£(19.4)m
£(27.0)m
Closing net cash
£38.2m
£33.9m
Chief Executive’s Report continued
The Group remains highly cash generative, with 
cash generated from operations amounting to 
£107.4 million (2023: £109.9 million). 
In the year the Group disposed of property and 
other fixed assets for £3.3m and a subsidiary, 
SEMPA SAS, for £3.7m. These proceeds offset with 
capital expenditure of £54.6m resulting in lower 
net cash used in investing activities of £47.6m.
The Group remains well capitalised and in 
a strong financial position, with net cash of 
£38.2 million as at 31 October 2024 (2023: 
£33.9 million), up 12.7%, and excluding FX impact4, 
net cash increased by 23.3%. 
Further details of the Group’s performance by 
business area and geographic region are set out 
on pages 25 to 35. 
Strategic Report
ME Group plc Annual Report 2024
24

Photobooths and secure integrated 
biometric photo ID solutions 
(Core business)
12 months 
ended 
31 October 2024
12 months 
ended 
31 October 2023
Number of units in 
operation
30,613
30,762
Percentage of total 
group vending estate 
(number of units)
63.5%
64.7%
Vending Revenue1
£173.2m
£172.5m
Capex
£17.1m
£8.9m
EBITDA
£61.6m
£61.8m
1 	 Vending revenue is earned from machines in operation and 
excludes revenue from the sale of equipment, consumables, 
spare parts and services. This has previously been referred to as 
operating revenue. 
Our established photobooth operations remain 
the Group’s largest business by number of units, 
revenue and EBITDA contribution. This core 
business area delivered solid demand and stable 
cash flow. Part of the cash generated from 
photobooths is reinvested to support the Group’s 
growth strategy, including the ongoing expansion 
of Wash.ME. 
Photobooth activities performed as expected with 
total vending revenue up 0.4% at £173.2 million 
(up 4.4% excluding FX impact4). While Continental 
Europe is the largest contributor of vending revenue 
by region, Asia Pacific delivered the strongest 
growth, up 15.6% year-on-year (up 28.7% excluding 
FX impact4), which reflected the expansion of the 
photobooth service in Japan following the Group’s 
acquisition in October 2023. Vending revenue in the 
UK and Ireland was down by 10.6% due to end of a 
high commission contract that has had an impact 
on revenues but a much more limited impact on 
profits due to the high commission rate.
In total, Photo.ME represented 56.3% of Group 
revenue. The average revenue per machine 
(excluding VAT) was £5,644 per year (2023: £5,908). 
However, this reduction was mainly due to 
currency impact alongside slightly lower demand 
in H1 2024. Excluding the FX impact4, the average 
revenue per machine reduced by 0.7%.
EBITDA was broadly flat at £61.6 million 
(2023: £61.8 million) and represented 53.9% of total 
Group EBITDA. The EBITDA margin was 35.6%.  
Capex increased to £17.1 million, up 92.1%,  
as the Group progressed with its rollout of  
next-generation photobooths, with more than  
1,980 installed during 2024, primarily in France, 
prioritising the replacement of older machines in 
high-footfall locations.
At 31 October 2024, the number of photobooths 
in operation was 30,613, in line with the prior year 
(2023: 30,762). Photobooths represented 63.5% of 
the Group’s total vending estate.
Growth strategy update
The photo ID market across existing and new 
geographic markets remains attractive for 
longer-term opportunities. 
In 2025, we plan to invest between £10.0 million 
and £12.0 million in our photobooth operations, 
with the majority of this investment targeted on 
replacing old machines.
In France, which accounts for more than  
half of the Group’s photobooth revenue,  
the Group is progressing deployment of its  
next-generation photobooth, with a total of  
1,980 machines installed to date. These machines 
offer consumers enhanced services in addition to 
core official photo ID secure upload technology, 
such as user personalisation through AI, photo 
filter technology for fun images and ‘mobile to 
print’ functionalities. While installations have  
been slightly slower than anticipated, partly  
due to some technical issues, the Group plans 
to have installed 8,000 next-generation 
photobooths by the end of financial year 2027.
The Group’s operations are categorised into core activities 
(photobooths and laundry) and ancillary activities (digital printing 
and other vending). Below is an overview of each of the Group’s 
business areas.
Overview of principal business areas
ME Group plc Annual Report 2024
25

Chief Executive’s Report continued
In addition, the Group is modernising the hardware 
of its existing photobooth estate by installing new 
proprietary software. This includes additional 
features and improved consumer functionality 
which is being installed across our Starbooth estate 
in France. The upgrade programme is expected to 
be completed by October 2025 and will see c3,200 
Starbooths upgraded.  
Last year, we announced a trial of 11 photobooths 
across Sydney and Melbourne, having entered the 
Australian market in 2021 via a small acquisition. 
The trial is ongoing and operations in Australia 
remain at an early stage. 
Unattended Revolution laundry services 
and laundrettes (Core Business)
12 months 
ended 
31 October 2024
12 months 
ended 
31 October 2023
Total Laundry units 
deployed (owned, sold 
and acquisitions)
7,892
6,870
Total revenue from 
Laundry operations1
£95.8m
£81.6m
Total Laundry EBITDA
£47.0m
£39.5m
 
Revolution
  Number of 
Revolutions in 
operation
6,433
5,533
  Percentage of total 
group vending estate 
(number of units)
13.3%
11.6%
  Vending revenue from 
Revolutions2
£90.6m
£76.1m
  Revolution capex
£25.4m
£24.7m
1	 Revenue from the operation of laundry machines plus revenue 
from the sale of laundry machines.
2 	Vending revenue is revenue earned from machines in operation 
and excludes revenue from the sale of equipment, consumables, 
spare parts and services. This has previously been referred to as 
operating revenue.
Our estate of Wash.ME unattended laundry 
services offer consumers affordable, large-
capacity washing machines in convenient 
locations, whilst driving repeat business to 
partner sites and increasing dwell time. This core 
business area is the Group’s fastest-growing 
business by number of machine installations, 
revenue and EBITDA.
Total revenue from laundry operations grew 
by 17.4% to £95.8 million (up 19.5% excluding FX 
impact4), driven by the expansion of our Revolution 
laundry operations which generate a higher level 
of turnover.
At 31 October 2024, the total number of laundry 
units deployed (owned and sold) was up 14.9% at 
7,892. Total laundry EBITDA increased by 19.0%  
to £47.0 million (up 21.0% excluding FX impact4). 
Total laundry EBITDA margin was 49.1%, 
compared with 48.4% in 2023.
Revolution laundry operations 
driving growth
During 2024, a record number of Revolution 
machines were installed, with 1,168  machines 
(consisting of 900 new machines and 268 
relocations) added across key regions including 
France and the UK. This resulted in a 16.3% 
increase in the total number of Revolution 
machines to 6,433, in line with our target rate 
of 80-90 installations each month. Revolution 
laundry machines accounted for 13.3% of the 
Group’s total estate by number of machines,  
up from 11.6% in 2023. 
Vending revenue from Group-operated Revolution 
laundry machines grew by 19.1% to £90.6 million 
(up 21.2% excluding the FX impact4). This growth 
reflected an increase in consumer demand and 
estate expansion across our key focus markets, 
with laundry vending revenue in Continental 
Europe up 19.8% (up 22.2% excluding FX impact4) 
and up 15.7% in the UK and Republic of Ireland  
(up 17.0% excluding FX impact4). 
Revolution laundry operations represented 
29.4% of Group revenue, up from 25.6% in 2023. 
The average revenue per machine (excluding 
VAT) increased by 2.3% to £15,143 per year (2023: 
£14,795). Excluding the FX impact4, the average 
revenue per machine increased by 4.2%.
Revolution Capex increased 2.8% to £25.4 million, 
which was almost solely related to the costs 
associated with deploying Revolution machines, 
including purchase and installation costs.
Growth strategy update
The expansion of laundry operations is a key 
growth driver for the Group as we continue to 
expand operations through new and existing 
Strategic Report
ME Group plc Annual Report 2024
26

partnerships in target territories and convenient, 
high-footfall locations. During 2024 we secured 
several new strategic partnerships, including with 
leading independent forecourt operator Motor 
Fuel Group (“MFG”). Under the agreement with 
MFG, the Group will be able to install and operate 
up to 300 Wash.ME Revolution laundry machines 
across MFG sites in the UK over the next five years. 
We signed a new agreement with Morrisons 
Supermarket Limited (“Morrisons”) to extend 
our existing partnership. Under the existing 
relationship, the Group operates and maintains 
500 photobooths, 250 children’s rides and  
37 Revolution laundry machines across Morrisons 
sites in the UK. The new five-year agreement 
will see the Group install at least 200 Revolution 
laundry machines at these supermarket locations 
over the next two years. 
These large scale roll-out partnerships help to 
increase visibility over installations and these 
high quality locations ensure that our Revolution 
Laundry units perform exceptionally well on a 
revenue basis.
During 2025 the Group plans to install circa 1,200 
net Revolution laundry machines in key territories, 
at an investment of between £28.0 million and 
£32.0 million, with a target return on investment in 
approximately 18 months. 
High-quality digital printing services 
(Ancillary business)
12 months 
ended 
31 October 2024
12 months 
ended 
31 October 2023
Number of units in 
operation
4,526
4,734
Percentage of total 
group vending estate 
(number of units)
9.4%
10.0%
Vending Revenue1
£10.9m
£11.3m
Capex
£0.7m
£3.1m
EBITDA
£4.9m
£4.2m
1 	
Vending revenue is revenue earned from machines in operation 
and excludes revenue from the sale of equipment, consumables, 
spare parts and services. This has previously been referred to as 
operating revenue. 
Our estate of digital printing kiosks offers a wide 
range of competitively priced print formats and 
personalised products, with operations in France, 
where most machines are situated, the UK and 
Switzerland. Print.ME is an ancillary business area. 
Vending revenue was 3.5% lower at £10.9 million 
(2023: £11.3 million), due to some FX impact4 
and the redeployment of 240 machines to a 
new contract with FNAC, a leading French 
multinational retail chain. This contract 
employs a different business model and the 
revenue earned from it is recognised in sales of 
consumables, outside of the Print.ME segment. 
This has contributed to the like-for-like drop 
in vending revenue. Excluding the FX impact4 
vending revenue was reduced by 1.8%. 
ME Group plc Annual Report 2024
27

Chief Executive’s Report continued
The average revenue per machine (excluding VAT) 
was stable at £2,354 per year and excluding the 
FX impact4 it was £2,397 per year (2023: £2,374).
Capex during the period amounted to £0.7 million 
(2023: £3.1 million) primarily focused on a 
programme of installing new lower-cost and 
compact Speedlab machines in France. 
EBITDA increased by 16.7%% to £4.9 million 
(2023: £4.2 million) and it represented 4.3% of 
Group EBITDA. The EBITDA margin increased to 
45.0% (2023: 37.2%). Excluding the FX impact4, 
EBITDA was 21.4% higher than in 2023.
At 31 October 2024, the Group had 4,526 digital 
printing kiosks in operation (2023: 4,734) which 
account for 9.4% of the Group’s total vending units 
in operation (2023: 10.0%).
While Group capex is focused on growing its 
core activities, it continues to invest in ancillary 
activities where target returns can be achieved.  
In 2025, the Group plans to invest between £5.0 to 
£10.0 million of capex in the Print.ME business to 
further roll out its new Speedlab machines, initially 
in France.
Other Vending (including Feed.ME) 
(Ancillary business)
On 22 May 2024 the Group announced that, 
following a review of operations, its subsidiary 
company ME GROUP GSS had sold its entire 
interest in SEMPA SAS (“Sempa”) to Food Machine 
Invest. While the Feed.ME business area remains 
attractive, it has developed more slowly post-
pandemic than anticipated. Subsequently, the 
Board is prioritising investment in the Group’s 
core activities, laundry and photobooths, where 
there are attractive long-term opportunities, 
particularly in the growth of its laundry operations. 
Under Feed.ME the Group operates 460 freshly 
squeezed orange juice vending machines and 
continues to sell a small number of pizza vending 
equipment. Subsequently, reflecting its size, Feed.
ME business area has been incorporated into the 
Group’s ancillary business area of Other Vending.
In 2023 SEMPA contributed £4.8 million revenue.  
The comparative figures for Other Vending have 
been adjusted to include Feed.ME.
Strategic Report
ME Group plc Annual Report 2024
28

Other Vending
12 months 
ended 
31 October 2024
12 months 
ended 
31 October 2023
Number of units in 
operation
6,629
6,496   
Percentage of total 
group vending estate 
(number of units)
13.7%
13.6%
Vending revenue1
£9.8m
£10.6m
Revenue from the sale 
of equipment
£18.2m
£21.7m
Capex
£2.7m
£2.4m
EBITDA
£11.2m
£12.6m
1 	 Vending revenue is revenue earned from machines in operation 
and excludes revenue from the sale of equipment, consumables, 
spare parts and services. This has previously been referred to as 
operating revenue.  
At 31 October 2024, the Group operated 6,629 
Other Vending units (2023: 6,496), which 
represented 13.7% of the Group’s total vending 
estate by number of units. These included 2,400 
children’s rides (Amuse.ME), 3,388 photocopiers 
(Copy.ME), 460 freshly squeezed orange juice 
vending machines (Feed.ME) and 381 other 
miscellaneous machines. 
These services are ancillary activities with 
machines typically located in high-footfall 
locations alongside the Group’s principal activities, 
there by benefiting from existing site owner 
relationships and operating synergies. Feed.ME 
units are mostly situated in Japan and Australia. 
Amuse.ME units are mostly situated in the United 
Kingdom and the Netherlands. Copy.ME units are 
mostly situated in France. The Group will continue 
to operate Other Vending units where profitable.
In addition, the Group sells pizza-vending 
equipment in Continental Europe and the UK, 
albeit on a small scale, with 29 pizza machines 
sold in 2024. It is expected this will remain a small 
financial contributor to the Group going forward.
Vending revenue from Other Vending was 
£9.8 million (2023: £10.6 million) and represented 
3.2% of the Group’s total revenue. In addition, the 
Group earned £18.2 million of revenue from the 
sale of food vending equipment and the sale of 
other equipment, spare parts, consumables & 
services (2023: £21.7 million).
EBITDA for Other Vending was £11.5 million  
(2023: £12.6 million), with an EBITDA margin of 
41.1%. Excluding the FX impact4, total revenue was 
£29.1 million and EBITDA was £11.7 million.
Serge Crasnianski
Chief Executive Officer & Deputy Chairman
24 February 2025
Ancillary activities include machines typically located in high-
footfall locations alongside the Group’s core activities,there  
by benefiting from existing site owner relationships and 
operating synergies. 
ME Group plc Annual Report 2024
29

Innovation and 
Diversification
The Group has a dedicated approach to 
innovation which supports the diversification 
of our products and services. 
An in-house R&D team of 50+ engineers is 
focused on creating new complementary 
services and evolving the services offered 
across our existing estate in response to 
ever-changing consumer needs, whilst 
maximising return on investment. 
Strategic Report
ME Group plc Annual Report 2024
30

Alongside its core activities, the Group continues to explore new 
services which can address ever changing consumer needs. Our 
latest developments include Kee.ME, a new automated key cutting 
booth, which builds on the heritage of the Company’s Grenoble-
based subsidiary, KIS (Key Independent Systems), founded in 1963, 
commercialised the first automatic key cutting machine. To date, 
the Group has three machines in operation in France and, whilst at 
an early trial stage, the initial results are positive and have shown 
good interest from our customers and from consumers.
ME Group plc Annual Report 2024
31

Review of Performance 
by Geography
Commentary on the Group’s financial performance is set out 
below, in line with the segments as operated by the Board and the 
management of the Group. These segmental breakdowns are 
consistent with the information prepared to support the Board’s 
decision-making. Although the Group is not managed around 
product lines, some commentary below relates to the performance 
of specific products in the relevant geographies.
Vending units in operation
At October 2024
At October 2023
Number of units
% of total estate
Number of units
% of total estate
Continental Europe
26,909
55.8%
26,232
55.1%
UK & Republic of Ireland
6,321
13.1%
6,297
13.2%
Asia Pacific
15,000
31.1%
15,037
31.6%
Total
48,230
100%
47,566
100%
The total number of vending units in operation at 31 October 2024 increased by 1.4% to 48,230 
(2023: 47,566), predominantly driven by laundry installations across Continental Europe and the 
UK & Republic of Ireland.
Key financials
The Group reports its financial performance based on three geographic regions of operation: 
(i) Continental Europe; (ii) the UK & Republic of Ireland; and (iii) Asia Pacific.
Revenue by geographic region
12 months ended  
31 October 2024
12 months ended 
31 October 2023
Continental Europe
£209.0m
£205.2m
UK & Republic of Ireland
£49.2m
£48.2m
Asia Pacific
£49.7m
£44.3m
Total
£307.9m
£297.7m
Strategic Report
ME Group plc Annual Report 2024
32

Analysis of revenue by geographic region
12 months ended 31 October 2024
Continental 
Europe
United Kingdom 
& Ireland
Asia Pacific
Total
Photo.ME
£111.6m
£19.3m
£42.3m
£173.2m
Wash.ME
£64.1m
£27.2m
£0.2m
£91.5m
Print.ME
£10.7m
£0.1m
£0.1m
£10.9m
Other Vending (including Feed.ME)
£1.8m
£1.6m
£6.4m
£9.8m
Total Vending Revenue
£188.2m
£48.2m
£49.0m
£285.4m
Sales of equipment, spare parts, 
consumables & services
£20.8m
£1.0m
£0.7m
£22.5m
Total Revenue
£209.0m
£49.2m
£49.7m
£307.9m
12 months ended 31 October 2023
Continental 
Europe
United Kingdom 
& Ireland
Asia Pacific
Total
Photo.ME
£114.3m
£21.6m
£36.6m
£172.5m
Wash.ME
£53.5m
£23.5m
£0.3m
£77.3m
Print.ME
£11.1m
£0.1m
£0.1m
£11.3m
Other Vending (including Feed.ME)
£2.1m
£1.8m
£6.7m
£10.6m
Total Vending Revenue
£181.2m
£47.0m
£43.5m
£271.7m
Sales of equipment, spare parts, 
consumables & services
£24.0m
£1.2m
£0.8m
£26.0m
Total Revenue
£205.2m
£48.2m
£44.3m
£297.7m
Operating profit by geographic region
12 months ended  
31 October 2024
12 months ended 
31 October 2023
Continental Europe
£68.1m
£62.6m
UK & Republic of Ireland
£13.0m
£12.4m
Asia Pacific
£4.1m
£4.3m
Corporate costs
£(10.8)m
£(11.8)m
Total
£74.4m
£67.5m
Total revenue increased by 3.4% to £307.9 million (2023: £297.7 million) and operating profit by 10.2%, 
reflecting continued strong demand for our core photobooth and laundry services, particularly across 
Continental Europe and the UK & Republic of Ireland in 2024. Excluding FX impact4, total revenue was up 
6.8% and Operating profit was up 13.2%.
Continental Europe remains the Group’s largest region by both 
number of machines and contribution to Group revenue. 
ME Group plc Annual Report 2024
33

Continental Europe is the Group’s largest region 
by both number of machines and contribution to 
Group revenue. The reported performance was 
impacted by a 2.1% decrease in the value of the 
euro against the pound sterling. 
Total revenue increased by 1.9% to £209.0 million 
(2023: £205.2 million) driven primarily by a strong 
laundry performance, although this increase 
was up 3.8% when excluding FX impact4. The 
13.3% decline in sales of equipment, spare parts, 
consumables & services is due to the disposal of 
SEMPA in May 2024. Vending revenue was up 3.9% 
year-on-year. Continental Europe contributed 
67.9% of total Group revenue. 
Wash.ME achieved revenue of £67.9 million, an 
increase of 18.5% (2023: £57.3 million), as the Group 
continued to expand the number of Revolution 
units in operation primarily in France. Excluding 
FX impact4 the increase was 20.9%.
Photobooth operations continued to be a 
key contributor of total Group revenue, with 
vending revenue from Photo.ME at £111.6 million 
(2023: £114.3 million), a reduction of 2.4% primarily 
due to FX impact4. Excluding FX impact4, the 
reduction was 0.5%. 
France remained a key focus for the ongoing 
next-generation photobooth rollout 
programme and during the year the Company 
installed 1,200 units, slightly behind the target 
level, taking the total number of machines in 
operation in France to 1,600. The installation of 
next-generation photobooths remains a key focus 
for the Group and in 2025 the Group expects to 
install 2,600 machines.
At 31 October 2024, 26,909 units were in operation 
in Continental Europe which represented 55.8% of 
the Group’s total estate.
Revenue increased by 2.1% to £49.2 million driven 
by a continued strong performance for laundry 
in the region and contributed 16.0% of total 
Group revenue.
Wash.ME revenue in the UK & Republic of 
Ireland increased by 15.4% to £27.7 million 
(2023: £24.0 million) reflecting significant 
expansion, with the Group marking the installation 
of its 1,000th Revolution laundry machine in 
the UK, a key milestone in the laundry growth 
strategy. ME Group will continue to expand its 
Wash.ME operations in the region. 
As detailed above, the Group secured a number 
of new agreements including a new partnership 
agreement with Motor Fuel Limited (“MFG”), the 
UK’s largest independent forecourt operator, and 
an extended agreement with Morrisons, a leading 
UK supermarket. 
Photo.ME vending revenue declined by 10.6% due 
to end of a high commission contract that has had 
an impact on revenues but a much more limited 
impact on profits due to the high commission rate.
Operating profit increased by 4.8% to £13.0 million 
(2023: £12.4 million), which reflected the higher 
level of revenue for the region due to the large 
expansion of the laundry business. The UK & 
Ireland contributed 17.5% of Group operating profit.
As at 31 October 2024, there were 6,321 
units in operation, an increase of 0.4% 
(2023: 6,297), representing 13.1% of the Group’s 
total vending estate.
Review of Performance by Geography continued
UK & Republic of Ireland
Continental Europe
Strategic Report
ME Group plc Annual Report 2024
34

Revenue increased by 12.2% to £49.7 million 
compared to £44.3 million in 2023, driven by a 
strong photobooth performance in the region. 
The reported performance was impacted by a 
12.0% decrease in the value of the Japanese yen 
against the pound sterling. Excluding FX impact4, 
revenue increased by 24.6%.
Vending revenue for photobooth services 
increased by 15.6% to £42.3 million 
(2023: £36.6 million), which reflected the 
expanded portfolio of photobooths following the 
full integration of 3,548 traditional photobooths 
acquired in October 2023. Excluding the 
FX impact4, revenue was up 28.7%.
In addition, the Group continues to operate 460 
freshly squeezed orange juice vending machines 
in Japan and Australia, and this market remains 
a growth opportunity for the Group. 
Operating profit decreased by 4.7% to £4.1 million, 
an increase of 48.8% excluding FX impact4.
Key Performance Indicators (KPIs)
The Group’s growth strategy (set out on page 11 of the 2024 Annual Report) is focused on growing its 
core business areas of laundry and photobooth operations. The Group measures its strategic and 
operational performance using different types of indicators. The main objective of these KPIs is to 
monitor the Group’s cash generation, long-term profitability, preservation of the value of its assets,  
and  returns to shareholders. 
Description
Relevance
Performance
12 months ended  
31 October 2024
12 months ended 
31 October 2023
Total Group revenue at actual rate of exchange
£307.9m
£297.7m
Group Profit before tax
£73.4m
£67.1m
Increase in number of photobooths
(149)
3,137
Net increase in number of Laundry units (operated)
The increase in number of 
Revolutions is a constant 
priority and a main driver 
for growth
900
779
Asia Pacific
ME Group plc Annual Report 2024
35

Section 172(1) Statement
Engagement therefore is crucial to ensuring 
that Directors fully understand stakeholder 
needs and can make well-informed decisions 
that have addressed differing and sometimes 
conflicting priorities. Our overview of stakeholder 
engagement that has taken place during the 
year can be found on pages 38 to 40.
Below is set out our section 172(1) statement in 
which we explain how the Board has fulfilled its 
duty in section 172 whilst having regard to the 
matters set out in that section.
How the directors fulfil their duty under 
Section 172(1) of the Companies Act 2006:
Diverse set of skills, knowledge and 
experience
The Board has a diverse set of skills, knowledge 
and experience which help the Directors to make 
informed decisions that promote the long-term 
success of the Company whilst considering the 
needs of the Company’s stakeholders.
Further information on the Board’s composition, 
including the skills and experience of the 
individual Directors appears on pages 72 to 74 
and 80 to 83.
Board information and monitoring
The Board receives detailed papers and in-
person updates from management which 
they question challenge and debate, to ensure 
conflicting views are carefully considered.
Management also gives regular updates on the 
progress of the implementation of actions and 
decisions to allow the Board to review and if 
appropriate, course-correct, as situations (and 
stakeholder priorities) inevitably evolve.
Further information on the Board’s activities can 
be found on pages 80 to 91.
Board discussion
All Directors are expected to constructively 
challenge and contribute to discussions, as well 
as offer additional perspectives, advice and 
strategic guidance.
Strategic direction and culture
The Board is responsible for setting the strategic 
direction, values and culture of the Company. It 
sets the tone of how business is done throughout 
the Group. Stakeholder considerations are central 
to decision-making at all levels of the Group.
Further information on corporate strategy can be 
found on pages 6 to 17.
Directors are required to act in the way they consider, in good 
faith, would be most likely to promote the success of the company 
for the benefit of its members as a whole, and in doing so have 
regard, amongst other matters, to the factors listed in section 
172(1) (a) to (f) of the Companies Act 2006.
Strategic Report
ME Group plc Annual Report 2024
36

The Board has a diverse set of skills, knowledge and experience which help the Directors 
to make informed decisions that promote the long-term success of the Company whilst 
considering the needs of the Company’s stakeholders.
These matters permeate the entire range and gamut of the Directors’ considerations, deliberations and 
actions. The table below outlines other main areas of this report which detail how the Directors have 
had regard to the section 172(1) limbs.
Section 172 duty
Where you can find more information
(a)	The likely consequence of any decisions 
in the long term
Our Business Model: pages 6 to 7 
Strategic Report: pages 4 to 67
Stakeholder Engagement: pages 38 to 40
Principal risks (primarily steps taken in mitigation):  
pages 42 to 45
(b)	The interests of the Company’s 
employees
Stakeholder Engagement: pages  38 to 40 
Remuneration Committee Report: pages 94 to 111
(c)	The need to foster the Company’s 
business relationships with suppliers, 
customers and others
Our Business Model: pages 6 to 7 
Stakeholder Engagement: pages 38 to 40
(d)	The impact of the Company’s 
operations on the community and 
the environment
Strategic Report: pages 4 to 67
Sustainability at ME Group; pages 46 to 65
TCFD Report: pages 57 to 65
Also, visit: https://me-group.com/our-ambition/
(e)	The desirability of the Company 
maintaining a reputation for high 
standards of business conduct
Our Business Model: pages 6 to 7 
TCFD: pages 57 to 65
Risk Management: page 91
Audit Committee Report: page 84
Our various policies including our Anti-corruption and 
Bribery Policy (see: https://me-group.com/company-
documents/)
(f)	The need to act fairly as between 
members of the Company
Stakeholder Engagement: pages 38 to 40
The Board has a diverse set of skills, knowledge and experience 
which helps the Directors to make informed decisions that promote 
the long-term success of the Company
ME Group plc Annual Report 2024
37

Consumers
How we engage
How this engagement influenced Board discussions  
and decision-making
Senior management considers the needs 
of the consumer and how to provide 
the best-in-class service for the most 
competitive price.
A number of the changes we have made to our products 
are in response to consumer needs. In making its decisions, 
the Board pays regard to the need to balance consumer 
needs with customer and commercial outcomes. Some 
examples of the product changes include photobooths 
that are designed to allow easy access and use for persons 
with a disability.
Customers
How we engage
How this engagement influenced Board discussions  
and decision-making
Continual contact with customers 
through customer-relation managers.
Feedback can be shared with the Executive Directors and 
the Board.
Employees
How we engage
How this engagement influenced Board discussions  
and decision-making
Briefings from management as to how 
the Company is doing.
The Executive Directors and the CFO* have regular briefings 
with senior management and through the medium of these 
meetings are able to learn about employee concerns and 
views so that they can be taken into account in making 
decisions which are likely to affect their interests.
There are open forums for staff to come forward with any 
queries. Consultations required by law are complied with 
(e.g. in cases of redundancy).
The Company operates an executive share option scheme, 
and rewards senior management with bonuses.
The Company encourages a common awareness on the 
part of all employees of the financial and economic factors 
affecting the performance of the Company; this is achieved 
through the regular meetings referred to above.
Application of our Equality, Diversity and 
Inclusion Policy
See page 88
* Although the CFO is a not a statutory director of the Company, he regularly attends board meetings 
(and Audit Committee meetings) and interacts closely with the Board, particularly the audit committee.
Section 172(1) Statement continued
Stakeholder Engagement
Strategic Report
ME Group plc Annual Report 2024
38

Shareholders
How we engage
How this engagement influenced Board discussions  
and decision-making
Regular engagement by the Chairman 
and the Senior Independent Director with 
major shareholders.
In July 2022, the Company announced it was adopting a 
new distribution policy under which for the foreseeable 
future it would pay annual dividends in excess of 55% of 
its annual profits after tax subject to market and capital 
requirements. This total would be split between interim 
dividends (1/3) (generally to be paid in the month of 
November) and final dividends (2/3) (generally to be paid in 
the month of May).
In August 2023, with members’ approval, the Company 
embarked on a share buyback programme. This resulted 
in the Company’s buying back a total of 2,368,626 
ordinary shares of 0.5p each all of which were cancelled on 
12 July 2024. As at the date of this statement, the Company 
does not hold any of its shares in treasury.
Partners and suppliers
How we engage
How this engagement influenced Board discussions  
and decision-making
Regular engagement with suppliers and 
partners, including through our:
	
▪Supplier/procurement processes 
engaged at the time of appointment 
and during the relationship
	
▪Regular monitoring and reviews of 
financial and operating resilience
	
▪Reporting on payment of suppliers
The Executive Directors plus the CFO (and where 
necessary the Non-executive Directors) review and approve 
material contracts with suppliers and partners, joint 
ventures and acquisitions.
ME Group plc Annual Report 2024
39

The community and environment
How we engage
How this engagement influenced Board discussions  
and decision-making
The Board relies on regular updates 
from the Executive Team who in turn 
rely on direct or indirect feedback 
from senior management and other 
colleagues and customers, as well as 
general observations on current best 
practices and individual customer 
recommendations. These provide useful 
insights and guides to help shape the 
Group’s activities.
See section headed ‘Sustainability at ME Group’: pages 46 
to 65
Investors
How we engage
How this engagement influenced Board discussions  
and decision-making
Comprehensive investor relations 
programme including formal 
presentations to investors and analysts 
on the half-year and full-year results; 
formal investor roadshows in the UK; 
and an ongoing programme of one-to-
one meetings and group meetings with 
institutional investors, fund managers 
and analysts.
Meetings which relate to governance are 
attended by the Chairman or another 
Non-executive Director:
	
▪Annual Report and Annual General 
Meeting (AGM)
	
▪Corporate website and market 
announcements
	
▪Active consultation on remuneration 
framework and policies
The Remuneration Committee consults with major investors 
and external remuneration specialists before introducing, 
and then updating, any changes to the implementation 
of the remuneration policy. In discharging its duties, the 
Remuneration Committee takes advice from external 
remuneration consultants to ensure that it is up to date with 
market trends, expectations and best practises.
The Board reviews the Group’s dividend.
Involvement of the Chairman including his meeting 
with major shareholders highlights the importance of 
governance from the top down.
The AGM in particular provides a convenient forum for 
shareholders to question the Board, give useful feedback 
and make helpful suggestions. It is normally very well 
attended and constructive.
Section 172(1) Statement continued
Strategic Report
ME Group plc Annual Report 2024
40

ME Group plc Annual Report 2024
41

Principal Risks
These risks are accepted as inherent to the Group’s business. The Board recognises that the nature and 
scope of these risks can change; it therefore regularly reviews the risks faced by the Group as well as the 
systems and processes to mitigate them.
The table below sets out what the Board believes to be the principal risks and uncertainties, their impact, 
and actions taken to mitigate them.
Economic
Nature of risk
Description and impact
Mitigation
Global economic 
conditions
Economic growth has a major 
influence on consumer spending.
A sustained period of economic 
recession and a period of high 
inflation could lead to a decrease 
in consumer expenditure in 
discretionary areas.
The Group focuses on maintaining the 
characteristics and affordability of its 
needs-driven products.
Like most businesses around the 
world, the Group has had to face a 
significant increase in supply chain 
and raw material costs, however, 
its strong position in the markets in 
which it operates gives the Group 
significant pricing power.
The Group has no exposure to the 
invasion of Ukraine by Russia and 
other conflict areas.
Volatility of foreign 
exchange rates
The majority of the Group’s revenue 
and profit is generated outside the 
UK, and the Group’s financial results 
could be adversely impacted by 
an increase in the value of sterling 
relative to those currencies. 
The Group hedges its exposure 
to currency fluctuations on 
transactions, as relevant. However, 
by its nature, in the Board’s opinion, 
it is very difficult to hedge against 
currency fluctuations arising from 
translation in consolidation in a 
cost-effective manner.
As with any business, the Group faces risks and uncertainties 
that could impact the achievement of the Group’s strategy.
Strategic Report
ME Group plc Annual Report 2024
42

Regulatory
Nature of risk
Description and impact
Mitigation
Centralisation of 
the production of 
ID photos
In many European countries where 
the Group operates, if governments 
were to implement centralised image 
capture, for biometric passport 
and other applications, or widen 
the acceptance of self-made or 
home-made photographs for 
official document applications, the 
Group’s revenues and profits could 
be affected.
The Group has developed new 
systems that respond to this 
situation, leveraging 3D technology 
in ID security standards, and 
securely linking our booths to the 
administration repositories. Solutions 
are in place in France, Ireland, 
Germany, Switzerland and the UK.
Furthermore, the Group also ensures 
that its ID products remain affordable 
and of a high-quality.
Strategic
Nature of risk
Description and impact
Mitigation
Identification of new 
business opportunities
The failure to identify new business 
areas. This may impact the ability of 
the Group to grow in the long-term.
Management teams constantly 
review demand in existing markets 
and potential new opportunities. The 
Group continues to invest in research 
in new products and technologies.
Inability to deliver 
anticipated benefits 
from the launch of 
new products
The realisation of long-term 
anticipated benefits depends mainly 
on the continued growth of the 
laundry business and the successful 
development of integrated secure ID 
solutions. Failure in this regard could 
lead to a lack of competitiveness.
The Group regularly monitors the 
performance of its entire estate of 
machines. New technology-enabled 
secure ID solutions are subjected to 
intensive trials before launch and the 
performance of operating machines is 
continually monitored.
ME Group plc Annual Report 2024
43

Market
Nature of risk
Description and impact
Mitigation
Commercial 
relationships
The Group has well-established, long-
term relationships with a number of 
site- owners. The deterioration in the 
relationship with, or ultimately the 
loss of, a key account would have an 
adverse, albeit contained, impact on 
the Group’s results, bearing in mind 
that the Group’s turnover is spread 
over a large client base and none of 
the accounts represent more than 2% 
of Group turnover.
To maintain its performance, the 
Group needs to have the ability to 
continue trading in good conditions in 
France and the UK.
The Group’s major key relationships 
are supported by medium-
term contracts. The Group 
actively manages its site-owner 
relationships at all levels to ensure 
a high-quality service.
The Group continues to monitor the 
situation in both the French and the 
UK markets.
Operational
Nature of risk
Description and impact
Mitigation
Reliance on foreign 
manufacturers
The Group sources most of its 
products from outside the UK. 
Consequently, the Group is 
subject to risks associated with 
international trade. This could impact 
competitiveness and profitability.
Conducting research into quality and 
ethics before the Group procures 
products from any new country or 
supplier. The Group maintains very 
close relationships with both its 
suppliers and shippers to ensure that 
risks of disruption to production and 
supply are managed appropriately.
Reputation
The Group’s brands are key assets of 
the business. Failure to protect the 
Group’s reputation and brands could 
lead to a loss of trust and confidence. 
This could result in a decline in our 
customer base.
The protection of the Group’s brands 
in its core markets is sustained 
with certain unique features. The 
appearance of the machine is subject 
to high maintenance standards.
Furthermore, the reputational risk is 
diluted as the Group also operates 
under a range of brands.
Product and service 
quality
The Board recognises that the quality 
and safety of both its products and 
services are of critical importance and 
that any major failure could affect 
consumer confidence and the Group’s 
competitiveness.
The Group continues to invest in 
its existing estate, to ensure that 
it remains contemporary, and in 
constant product innovation to meet 
customer needs.
The Group also has a programme in 
place to regularly train its technicians.
Principal Risks continued
Strategic Report
ME Group plc Annual Report 2024
44

Technological
Nature of risk
Description and impact
Mitigation
Failure to keep up 
with advances in 
technology
The Group operates in fields where 
upgrades to new technologies are 
critical. Failure to exceed or keep in 
step could result in a lack of ability 
to compete.
The Group mitigates this risk by 
continually focusing on R&D.
Cyber risk: Third party 
attack on secure ID 
data transfer feeds
The Group operates an increasing 
number of photobooths capturing 
ID data and transferring these data 
directly to government databases. 
The rising threat of cybercrime could 
lead to business disruption as well as 
to data breaches.
The Group undertakes an ongoing 
assessment of the risks and ensures 
that the infrastructure meets the 
security requirements.
Environmental
Nature of risk
Description and impact
Mitigation
Increased potential 
legislation and the 
rising cost of waste 
disposal. Energy 
consumption, water 
scarcity, and rising 
car fuel prices (for 
employees, suppliers, 
transportation and 
final consumers) and 
raising awareness 
of the climate crisis 
amongst consumers
The rising costs associated with 
compliance with such increased 
demands could impact on overall 
profitability.
The Group focuses on reducing the 
amount of waste produced; and the 
recovery, refurbishment and resale of 
electrical equipment such as children’s 
rides which promote the principle 
embodied in recent legislation of 
reuse before recycling.
ME Group plc Annual Report 2024
45

Sustainability at ME Group
Statement from CEO
I believe that for ME Group, sustainability 
is a responsibility and must be embedded 
within every aspect of the business. 
Sustainability can be a driver of 
innovation and an opportunity for growth. 
Our focus on sustainability is helping us to 
reduce our environmental impact while 
also delivering benefits to society. I 
believe that the progress we have made 
this past financial year in part reflects the 
commitment of our teams worldwide and 
our vision for a sustainable future.
Serge Crasnianski
CEO and Deputy Chairman 
Non-financial and sustainability 
information statement
Strategic Report
ME Group plc Annual Report 2024
46

Executive summary
ME Group’s Commitment to Sustainability
Sustainability remains a cornerstone of 
ME Group’s corporate strategy. It aims to 
deliver eco-responsible solutions that integrate 
seamlessly into the daily lives of the Group’s 
customers. The Group’s operations are designed 
to be efficient, inclusive, and aligned with the 
needs of its stakeholders and the environment. 
From enhancing energy efficiency in facilities 
to creating products that minimise resource 
consumption, sustainability is at the heart of 
every decision made.
Key achievements and highlights from 
the 12 months to 31 October 2024
Enhanced corporate governance with the 
establishment of a Sustainability Committee. 
Significant development of employee 
training, delivering over 500 hours of technical 
education to the workforce.
Launched modularisation technology, enabling 
remote updates to vending machines, reducing 
travel emissions significantly.
KPI Snapshot
Training Hours: 500+ hours delivered.
Renewable Energy: solar panels provide up to 
30% of energy for laundry kiosks.
Sustainability at ME Group
Sustainability governance
In 2024, ME Group established its Sustainability 
Committee which ensures that environmental, 
social, and governance principles are embedded 
across all levels of the Group’s operations. This 
committee is chaired by Laurent Levy, Director 
of Corporate Sustainability Reporting Directive 
(“CSRD”) (a non-board position) and comprises 
senior executives, including the CFO and Group 
Head of Investor Relations. It meets quarterly 
to review progress, address challenges, and set 
strategic priorities.
Ethics and policies are central to the governance 
framework. The Group adheres to robust anti-
corruption measures, complies with international 
standards for cybersecurity, and engages 
regularly with stakeholders to ensure its practices 
are transparent and inclusive. 
Material topics and stakeholder 
engagement
ME Group is committed to regular engagement 
with all stakeholder groups, both internal and 
external. It provides employees, customers, and 
suppliers with regular updates on the business and 
the progress it is making. It also conducts regular 
surveys, forums, and direct consultations to 
ensure its strategy aligns with their expectations. 
Stakeholder feedback was fundamental to the 
identification of the Group’s material topics. 
The materiality assessment was conducted in 
2021, since then the findings have been guiding 
all aspects of ME Group’s operations and its 
corporate and sustainability priorities. There 
are 25 priority material topics which have been 
grouped into five key focus areas: environmental 
impact, social inclusion, operational innovation, 
customer satisfaction, and community 
engagement. These five areas are the basis of the 
Group’s sustainability framework, and it remains 
focused on delivering on all of them. 
ME Group plc Annual Report 2024
47

Operational innovation
Operational innovation is critical to ME Group’s 
culture of advancement. It ensures that improved 
energy efficiency reduces costs and improves 
the Group’s emissions profile. Innovation also 
drives the development of new services to meet 
evolving customer demands and ensures that the 
business focuses on increasing accessibility for all 
potential consumers. 
Product optimisation
The business continues to enhance its product 
lines to reduce energy and water consumption. 
The Revolution Laundries are a prime example, 
with built-in efficiency measures that reduce water 
use by up to three times compared with domestic 
washing.
Cloud operating system
Cloud-based management system enables 
remote diagnostics and updates for vending 
machines, reducing the need for physical 
interventions and associated emissions.
R&D
As a business that is driven by product innovation, 
research and development remains a priority. This 
year, the Group focused on improving solar panel 
efficiency and optimising energy use in kiosks.
Cybersecurity
Cybersecurity measures have been strengthened 
through partnerships with certified international 
experts, ensuring the protection of customers’ 
sensitive data.
Global digital transition
Digital transformation initiatives include 
upgrading systems to enhance efficiency 
and customer experience, further improving 
ME Group’s market leadership position.
Sustainability Framework
The sustainability framework is structured around 
five key focus areas:
1.
Operational Innovation: driving improved 
efficiency through technology.
2.
Strategy and development: embedding 
sustainability into our corporate strategy 
3.
Services and clients: Delivering solutions that 
address consumers’ evolving needs
4.
HR and Employees: Ensuring our people have 
the opportunity to maximise their potential
5.
CSR approach: protecting the environment 
and supporting society 
Timeline of Progress
2023
enhanced recycling and 
energy efficiency initiatives.
2024
established Sustainability 
Committee and started 
to establish CSRD 
reporting standards.
2025
planned launch of expanded 
modularisation efforts 
and additional renewable 
energy projects.
Sustainability at ME Group continued
Strategic Report
ME Group plc Annual Report 2024
48

Case study:
To comply with the French Climate and 
Resilience Act, ME Group is transitioning 
its largest vehicle fleet in France to low-
emission alternatives. By adhering to quotas 
for electric and hybrid vehicles—10% by 
2022, 20% by 2024, and 50% by 2030— 
it is supporting sustainable mobility while 
meeting regulatory requirements. In addition 
to this, at the KIS site, it is installing 10 electric 
vehicle terminals (2x22kW and 8x7kW) to 
provide charging facilities for both the Group 
and personal electric vehicles. 
Case Study
Revolution Laundry: by combining advanced 
spinning technology and renewable 
energy, the Group’s laundry machines offer 
an efficient, eco-friendly alternative to 
traditional laundry methods.
boosting brand recognition and strengthening 
consumer trust. By highlighting eco-friendly 
practices, ME Group is positioned as a leader in 
sustainable innovation.
Sustainability of the ID and Photo Range
The Group’s ID and photo vending machines 
have been improved to reduce energy use and 
incorporate recyclable materials, aligning with 
circular economy principles. These efforts have 
not only reduced negative environmental impacts 
but also enhanced the durability and appeal of 
the products.
Case Study
Upgrades at KIS, the Group’s research and 
development centre based in Grenoble, 
France: ME Group has undertaken a 
comprehensive energy efficiency overhaul 
at its KIS site in alignment with the Tertiary 
Sector Decree. Key upgrades include 
installing condensing boilers, insulating 
heating and hot water networks, roof 
thermal insulation across 15,000m², and 
replacing windows and doors. These efforts 
will contribute to a target of 30% energy 
reduction by 2030 which will positively impact 
costs and emissions. 
Strategy and development
International development
ME Group has expanded its global presence by 
establishing operations in key markets across 
Asia and Europe, leveraging sustainability-driven 
product innovations to penetrate new territories. 
This approach integrates market-specific insights 
allowing it to effectively adapt solutions to meet 
local needs.
Financial performance
Sustainability has proven to be a growth driver, 
with measurable contributions to revenue through 
the adoption of energy-efficient products and 
processes. The Group’s eco-responsible offerings, 
such as solar-powered laundries, have attracted 
environmentally conscious consumers and 
enhanced profitability.
Key accounts coordination
To better serve its largest clients, the business has 
streamlined its coordination efforts across multiple 
regions. This ensures consistency in service quality 
and adherence to sustainability objectives, 
reinforcing its commitment to responsible 
business practices.
Brand Awareness
The Group’s sustainability initiatives have featured 
in some of its communication campaigns, 
ME Group plc Annual Report 2024
49

These programmes are designed to empower 
employees and align their career progression 
with organisational objectives.
Induction 
The Group’s induction process is continually 
reviewed and updated to ensure new hires 
understand the business, its strategy, its approach 
to sustainability and embrace its corporate values 
from day one. This work will continue in 2025. 
Case Study
Employee Development Programmes: by 
providing targeted training and development 
opportunities, the Group has equipped its 
workforce with the skills and motivation 
needed to excel. Its commitment to developing 
its people illustrates a firm commitment to 
employee growth and satisfaction.
Equality, diversity, and inclusion
ED&I remains central to ME Group’s ethos. The 
Board is committed to creating a culture where all 
employees can flourish. See page 88 of the Annual 
Report to read about the Group’s approach to 
ED&I, its policy and its performance over the 
reporting period. 
Gender diversity
The table below shows the gender diversity of the 
Group’s employees as at 31 October 2024 with 
corresponding figures as at 31 October 2023. 
As at 31 October 2024
           
Total
          
Male
         
Female
The Board of ME Group
8
5
3
Senior managers in the 
Group (excluding directors 
of ME Group)
18
16
2
Employees 
(excluding above)
1,101
906
195
Total
1,127
927
200
As at 31 October 2023
           
Total
          
Male
         
Female
The Board of ME Group
8
5
3
Senior managers in the 
Group (excluding directors 
of ME Group)
21
15
6
Employees 
(excluding above)
1,172
968
204
Total
1,201
988
213
Services and clients
Optimisation of the Commercial 
Relationship with B2B
The Group has strengthened its relationships 
with B2B clients by offering customised solutions 
that align with their sustainability goals. Regular 
feedback loops and tailored offerings have 
enhanced client satisfaction and retention.
Strength of network technicians
The network of technicians has been expanded 
and upskilled to provide prompt and efficient 
support, ensuring minimal downtime and 
consistent service quality. 
Growth of the laundromat range
The laundromat range has seen significant 
growth, driven by consumer demand for 
sustainable and convenient laundry solutions. 
Features such as self-metered ecological 
detergents and energy-efficient drying systems 
have been key differentiators.
Increased flow of customers
Improved customer experience, driven by digital 
innovations and enhanced service delivery, has led 
to increased footfall across the Group’s locations. 
Loyalty programmes and eco-conscious branding 
have further strengthened customer relationships.
HR and employees
Pride of Belonging
The Group recognises that employees take 
pride in being part of a Group that is sensitive 
to sustainability. Initiatives such as employee 
recognition programmes and team-building 
activities have reinforced a sense of community 
and purpose.
HR Policy/Collaborative Management
The Group HR policies promote inclusivity and 
collaborative management, ensuring that all 
voices are heard and valued. Flexible working 
arrangements and mental health support 
programmes have been introduced to enhance 
employee well-being.
Training Policy
Over 500 hours of training were delivered this 
year, focusing on technical skills, sustainability 
practices, and leadership development. 
Sustainability at ME Group continued
Strategic Report
ME Group plc Annual Report 2024
50

Communities
User satisfaction
Enhanced customer feedback mechanisms 
have allowed the Group to better understand 
and address user needs, leading to improved 
satisfaction scores across all markets.
CSR Approach
The CSR approach focuses on creating shared 
value through community partnerships, such 
as the Group’s work with companies and 
organisations supporting individuals with 
disabilities, encouraging their participation 
in economic and social life. An example of 
this is the appointment of two suppliers of 
fruit for the Group’s Paris offices that employ 
people with disabilities. Collaborations such 
as these reinforce ME Group’s role as a socially 
responsible enterprise.
Attractiveness of the employer brand
ME Group’s reputation as a sustainability leader 
has established the company as an employer of 
choice. Initiatives promoting diversity, inclusion, 
and employee well-being have strengthened its 
employer brand.
Case Study
ME Group’s commitment to social inclusion 
is brought to life through its collaboration 
with the Chateauroux prison in France. 
By sourcing fabrics directly and enabling 
inmates to learn the process of producing 
curtains, including accessory procurement 
and finishing, it is supporting rehabilitation 
through skill development and employment. 
Since 2018, this programme has produced 
21,631 curtains, with a growing volume in 2023 
(3,394 curtains) and 2024 (3,737 curtains). 
CSR approach
Environmental Stewardship
Circular Economy
ME Group has embraced circular economy 
principles by prioritising recycling and resource 
efficiency. Initiatives such as refurbishing 
vending machines and repurposing materials 
have significantly reduced waste and extended 
product lifecycles.
Case Study
At ME Group Japan, as part of our efforts 
to reduce wastage and contribute to a 
sustainable environment and promote a 
circular economy, we set the goal to recycle 
all our food waste. With our fresh orange and 
apple juice vending machines, we produce 
yearly over 500t of peels and fruit leftovers. 
In FY24 we started partnering with Alveare 
based in Kyoto to recycle food waste to 
become part of high-quality products such as 
orange soap, oils or fragrances. Other exciting 
products and collaborations with other 
companies will be starting this business year 
and help us to scale up the volume further.
Case study 
The Group’s Revolution Laundries embody 
environmental stewardship through 
innovative features like professional-grade 
detergent injection systems, which are 
Ecolabel certified, and efficient water heating 
tanks that save 720 litres annually per 
kiosk. In addition, new photovoltaic panels 
generate up to 1.2 kW per machine, achieving 
energy savings of 10-30%.
ME Group plc Annual Report 2024
51

Specific Sustainability 
Metrics and Reporting 
Reporting GHG emissions
In accordance with the disclosure requirements for listed companies, the table below shows the Group’ s 
greenhouse gas emissions for the current and preceding financial year. The Group is required to report the 
emissions it is responsible for (as defined below), and to provide at least one intensity ratio together with 
an explanation of methodology used.
The table below explains what data has been included in this report and why.
Assessment Parameters
ME Group Comments
Consolidation 
approach
The figures below are based on subsidiary companies owned by ME Group, 
except for those non-material subsidiary companies whose vending estate 
comprises less than 50 machines. This is because it would not be practicable 
for the Group to include those subsidiary companies in the data.
For those investments where the Group has less than 50% of the issued share 
capital, the Group does not have operational control for day-to-day activities 
and these entities are not included in the above figures.
Boundary 
summary
The Group has included vending estates which are owned by the Group even 
though it does not directly control the operational use (i.e. period of operation) 
for these assets.
Emission factor 
source
Department of Business, Energy & Industrial Strategy, 2016 GHG Conversion 
Factors for Company Report (2016: DEFRA 2014).
Methodology
The Group followed the Greenhouse Gas Protocol Corporate Standard.
Materiality 
threshold
As mentioned above, subsidiary companies with less than 50 units of 
operating equipment have been excluded, as have depots and other 
property units where the total amount spent on heating, lighting and power 
is less than £50,000 per annum per site. It would not be practicable for the 
Group to include sites where the consumption is below this threshold.
Fugitive  
emissions
The Group has not reported fugitive emissions (which include leakages from 
refrigerants used in air conditioning units, etc.) because no data were available 
and, given the low number of such units in the Group, management did not 
consider such emissions to be material.
Intensity ratio
The GHG intensity ratio is calculated as the total GHG emissions in tons of 
CO2e (including Scope 1, 2, and 3 based on the availability of the data) per unit 
of operating equipment
Greenhouse gas (GHG) and energy consumption
Strategic Report
ME Group plc Annual Report 2024
52

Global GHG Emissions 
Breakdown of GHG Emissions 
UK and Offshore 
12 months ended 
31 October 2024
12 months ended 
31 October 2023
Scope 
CO2 emissions items
(Tons of CO2e)
(Tons of CO2e)
Scope 1
Energy – Gas
241
241
Scope 2
Energy – Electricity
2
3
Scope 3
Use (machines operation)
4,081
3,573
Scope 3
Travel 
No data
No data
Scope 3
Inputs for machine production
No data
No data
Scope 3
Car fleet
280
241
Scope 3
Purchasing for the Group
No data
No data
Scope 3
Inputs for machine user
No data
No data
Scope 3
Direct Waste
43
43
Total 
4,647
4,100
Number of machines
5,444
5,708
Intensity ratio
0.8536
0.7183
Overseas
12 months ended 
31 October 2024
12 months ended 
31 October 2023
Scope 
CO2 emissions items
(Tons of CO2e)
(Tons of CO2e)
Scope 1
Energy – Gas
14
230
Scope 2
Energy – Electricity
300
282
Scope 3
Use (machines operation)
28,148
25,279
Scope 3
Travel 
230
107
Scope 3
Inputs for machine production
No data
No data
Scope 3
Car fleet
3,457
3,457
Scope 3
Purchasing for the Group
No data
No data
Scope 3
Inputs for machine user
No data
No data
Scope 3
Direct Waste
80
79
Total 
32,229
29,434
Number of machines
42,005
38,538
Intensity ratio
0.7672
0.7637
Group
12 months ended 
31 October 2024
12 months ended 
31 October 2023
Scope 
CO2 emissions items
(Tons of CO2e)
(Tons of CO2e)
Scope 1
Energy – Gas
255
471
Scope 2
Energy – Electricity
303
285
Scope 3
Use (machines operation)
32,230
28,852
Scope 3
Travel 
230
107
Scope 3
Inputs for machine production
No data
No data
Scope 3
Car fleet
3,737
3,698
Scope 3
Purchasing for the Group
No data
No data
Scope 3
Inputs for machine user
No data
No data
Scope 3
Direct Waste
123
122
Total 
36,878
33,535
Number of machines
47,449
44,246
Intensity ratio
0.7772
0.7579
*	 2023 CO2 emission data have now been restated based on improvements in our data collection and verification software  
During the year ended 31 October 2024, the Group used emissions equal to 36,878 tonnes of carbon 
dioxide resulting from the purchase of electricity, heat, steam or cooling for its own use, as well as indirect 
emissions (including emissions from business traveling, car fleet, supply chain, etc).
ME Group plc Annual Report 2024
53

Energy Consumption 
During the year ended 31 October 2024, the Group’s energy consumption was equal to 156,662 MWh 
resulting from the purchase of electricity, heat, steam or cooling by the company for its own use.
UK and Offshore 
12 months ended 
31 October 2024
12 months ended 
31 October 2023
Type of Energy Consumed in Mwh
(MWh)
(MWh)
Gas 
1,035.1
1,031.8
Electricity – HQ
10.1
10.7
Electricity – Machines
17,506.0
15,324.6
Heating 
-
-
Cooling 
-
-
Other type of fuel (Petrol & Diesel for cars)
1,202
1,034.3
Total 
19,753.3
17,401.4
Overseas 
12 months ended 
31 October 2024
12 months ended 
31 October 2023
Type of Energy Consumed in Mwh
(MWh)
(MWh)
Gas 
59.8
987.7
Electricity – HQ
1,288.6
1,209.8
Electricity – Machines
120,736.5
108,429.1
Heating 
-
-
Cooling 
-
-
Other type of fuel (Petrol & Diesel for cars)
14,823.7
14,826.2
Total 
136,908.7
125,452.9
Group 
12 months ended 
31 October 2024
12 months ended 
31 October 2023
Type of Energy Consumed in Mwh
(MWh)
(MWh)
Gas 
1,094.9
2,019.5
Electricity – HQ
1,298.7
1,220.6
Electricity – Machines
138,242.5
123,753.8
Heating 
-
-
Cooling 
-
-
Other type of fuel (Petrol & Diesel for cars)
16,025.9
15,860.5
Total 
156,662.0
142,854.3
*	 2023 CO2 emission data have now been restated based on improvements in our data collection and verification software 
Methodology used to calculate energy and GHG emissions data:
	
▪The data detailed in the table above represents the emissions and energy used for which ME Group is 
responsible and is incorporated by reference in the Corporate Governance section on pages 80 to 91
	
▪Data based on actual utilities invoices for Head Office consumption
	
▪Kilometres travelled by cars, multiplied by the CO₂ emissions (by kilometre) for every car in the Group fleet
	
▪Theoretical consumption by machines, multiplied by average number of machines for each country of 
operation. Mainly it is the partners who pay for the electricity consumed by the Group’s operating 
machines, not the Group. A theoretical consumption has therefore been calculated based on an 
average hourly consumption and an average number of hours of uptime per day
	
▪12 months ended 31 October 2024 compared with the 12 months ended 31 October 2023
Specific Sustainability Metrics and Reporting continued
Strategic Report
ME Group plc Annual Report 2024
54

GHG targets for 2024-2026
Carbon footprint
ME Group has partnered with Grant Thornton on its journey to CSRD reporting and is currently working to 
deliver a comprehensive carbon footprint report in 2025 to highlight the Group’s continued commitment 
to emissions reduction.
Energy consumption of the machine parks
2022
2023
2024
2025
2026
Actions
24,674 tons of CO2 
(=81% of ME Group’s 
global carbon 
footprint)
	
▪Held discussion 
group on the energy 
and electricity 
consumption of 
machines
	
▪Developed the areas 
for improvement 
detected during the 
1st discussion group 
in 2022: adaptation 
of the number of 
cycles and weight of 
linen, shorten the 
rinsing cycle
	
▪Reported energy 
consumption of 
machines
	
▪Integrated CSR in the 
product design 
process
	
– Launched CSRD 
reporting cycle 
process
	
▪Reporting of energy 
consumption of 
machines
	
▪Integration of CSR in 
the product design 
process
	
▪Review of ways to 
reduce machine 
consumption linked 
to CSRD: new 
machines, recycling 
of elements of 
machines in 
operations
	
▪Reporting of energy 
consumption of 
machines
	
▪Integration of CSR in 
the product design 
process
	
▪Review of ways to 
reduce machine 
consumption linked 
to CSRD: new 
machines, recycling 
of elements of 
machines in 
operations
KPIs
	
▪Generalisation  
of the Stop and  
Go device on all 
machines, equip 
machines with  
LEDs
	
▪460 photobooth in 
operations currently 
utilise neon light 
compared to LEDs. 
R&D has been 
working to find an 
ecological solution to 
change them.
	
▪230 photobooths 
with neon lights to be 
fitted with LEDs
	
▪322 photobooths 
with neon lights to be 
fitted with LEDs
Offsetting ME Group’s carbon footprint
2022
2023
2024
2025
2026
Actions
Investment in Carbon offset projects 
KPIs
	
▪400 tons 
compensated with 
Microsol in 2022
	
▪600 tons 
compensated with 
Microsol Going4Zero 
in 2023
	
▪800 tons 
Compensated with 
Going4Zero in 2024
	
▪1,000 tons 
compensated
	
▪1 ,200 tons 
compensated
In 2024, ME Group offset 800 tons of CO2 emissions supporting a project that ensures the protection 
the Bale eco-region in Ethiopia by developing new activities to limit deforestation and diversify sources 
of income. The project supports the supply of alternative fuels to wood and the strengthening of local 
institutions for the management of forest land. Supporting this project was aimed at offsetting emissions 
resulting from the transportation of our machinery.
ME Group plc Annual Report 2024
55

Renewable energies 
2022
2023
2024
2025
2026
Actions
Laundry units with 
solar panels represent 
10% of the laundry 
estate
	
▪Utilisation of solar 
panels across 
laundry units
	
▪Created a  
customer interview 
highlighting the 
advantages of solar 
panels from a 
profitability and 
communication  
point of view
	
▪Utilisation of solar 
panels across 
laundry units
	
▪Conducted testing of 
solar heaters
	
▪Utilisation of solar 
panels across 
laundry units
	
▪Utilisation of solar 
panels across 
laundry units
KPIs
–
	
▪Laundry units with 
solar panels will 
represented 11% of 
the laundry estate
	
▪With a goal of 
achieving 20% of the 
laundry units in our 
laundry estate 
powered by solar, we 
exceeded our goal 
and achieved 39%
	
▪With an ever-
expanding business, 
we aim to achieve 
40% of the laundry 
units in our laundry 
estate utilising solar 
with increased solar 
panel capacity
	
▪With an ever-
expanding business, 
we aim to maintain 
40% of the laundry 
units in our laundry 
estate utilising solar 
with increased solar 
panels capacity
Transport of People
2022
2023
2024
2025
2026
Actions
	
▪Reduction in fuel consumption
	
▪Driver training with the lowest eco-driving ratings
KPIs
–
	
▪2% reduction in Liters 
of fuel consumed in 
France
	
▪With a goal of 
training 10% of 
French drivers  on 
fuel conservation 
practices, we 
achieved 2%
	
▪With a goal of 
achieving 4% 
reduction in litres of 
fuel consumed in 
France and Europe, 
we achieved a 2% 
reduction as the size 
of group car fleet 
increased by 1%
	
▪With a goal of 
training 20% of 
French drivers and 
5% European drivers, 
we trained 5% of 
French drivers and 
2% of the European 
drivers
	
▪3% reduction in litres 
of fuel consumed in 
France and Europe 
	
▪25% of French drivers 
and 10% European  
drivers trained
	
▪3% reduction in litres 
of fuel consumed in 
France and Europe 
	
▪30% of French drivers 
and 15% of European 
drivers trained
Specific Sustainability Metrics and Reporting continued
Strategic Report
ME Group plc Annual Report 2024
56

TCFD Report 
Reporting GHG emissions
Amidst the growing impacts of climate change evident 
worldwide, it is crucial for ME Group to assess the 
climate-related risks and opportunities it faces. By doing 
so, the Group can effectively mitigate potential risks while 
strategically capitalising on emerging opportunities.
ME Group is in the early stages of its journey toward 
becoming a carbon-neutral enterprise. While climate 
risks are currently assessed as relatively low for its 
operations, it is taking proactive measures to reduce its 
carbon footprint and minimise its environmental impact.
The Group is reporting on climate-related issues in line 
with the UK Listing Rule 6.6.6., the Task Force on Climate-
related Financial Disclosures (“TCFD”) framework and the 
Companies Act 2006. The Group’s disclosure is aligned to 
the four pillars of TFCD below:
	
▪Governance – an overview of ME Group governance 
structure on climate risks and opportunities
	
▪Strategy – discussion on the impact of climate-related 
risks and opportunities on ME Group’s business 
strategy and financial planning.
	
▪Risk Management – description of processes for 
identifying, assessing, and managing  
climate-related risks.
	
▪Metrics and Targets – detailed metrics and targets 
used to assess and manage climate-related risks and 
opportunities, including GHG emissions data and 
energy consumption figures.
It is essential for ME Group to 
understand its impact on the 
climate and environment, enabling 
it to prioritise efforts to minimise 
these effects. As a responsible 
business, it recognises that 
addressing environmental impacts 
is a fundamental obligation.
ME Group plc Annual Report 2024
57

Compliance statement and progress
In the third year of TCFD reporting for FY2024, ME Group acknowledges that it is not fully compliant 
with all the TCFD recommended disclosures. Despite the identified gaps, it is committed to achieving full 
disclosure in FY2027. 
The Group has summarised its progress towards full compliance in the last year and detailed disclosures 
are available in the TCFD Compliance Index table. The business has updated timelines under strategy and 
risk management pillars to enable it to consolidate its reporting requirements and align with set timelines 
for our CSRD reporting.
The Group’s experience with TCFD disclosures has enhanced its awareness of climate-related risks 
and reinforced its commitment to effectively managing them with a focus on setting greenhouse gas 
emissions and financial climate-related targets. 
Recommended disclosure
FY 2024 
compliance
Steps to be undertaken to achieve full compliance
Commitment to 
full compliance
Governance
a)	Describe the Board's oversight of 
climate-related risks and 
opportunities
Full
–
b)	Describe management’s role 
in assessing and managing 
climate-related risks and 
opportunities
Full
–
Strategy
a)	Describe the climate-related risks 
and opportunities the Company has 
identified over the short, medium 
and long term
Partial (In 
progress)
Conduct deep-dive analysis of identified risks 
and opportunities over the short, medium and 
long term.
FY2026
b)	Describe the impact of climate-
related risks and opportunities on 
the Company's businesses, strategy 
and financial planning
Partial (In 
progress)
Enhance assessment of its climate-related risks 
and opportunities to evaluate the financial 
impact on the business, along with the effects on 
the Group’s strategy, business model, and all 
stages of the supply chain.
FY2026
c)	 Describe the resilience of the 
Company's strategy, taking into 
consideration different climate 
scenarios, including a 2°C or lower 
scenario
Non-compliant
Currently, the Group has not conducted climate 
resilience testing under different scenarios due to 
the expansion of its reporting scope to include the 
Corporate Sustainability Reporting Directive 
(CSRD) and the need for timeline alignment 
across reporting requirements. However, it 
acknowledges the importance of incorporating 
climate resilience into its risk management 
practices. As part of its commitment to 
continuous improvement, it intends to integrate 
climate resilience testing into its strategic 
framework by FY2027. 
FY2027
TCFD Report continued
Strategic Report
ME Group plc Annual Report 2024
58

Recommended disclosure
FY 2024 
compliance
Steps to be undertaken to achieve full compliance
Commitment to 
full compliance
Risk Management
a)	Describe the Company's processes 
for identifying and assessing 
climate-related risks.
Full
b)	Describe the Company's processes 
for managing climate-related risks.
Full
c)	 Describe how processes for 
identifying, assessing, and 
managing climate-related risks are 
integrated into the Company's 
overall risk management.
Partial (In 
progress)
ME Group will continue to review its risk 
management framework to identify the most 
effective ways to integrate climate-related risks 
into its processes. This approach considers how 
climate change may influence the Group’s 
Principal Risks, even though it is not classified as 
a principal risk itself.
FY 2026
Metrics and Targets
a)	Disclose the metrics used by the 
Company to assess climate-related 
risks and opportunities in line with its 
strategy and risk management 
process.
Partial (In 
progress)
The Group is in the process of identifying relevant 
metrics in line with its business strategy and risk 
management processes and has long term plans 
of developing  additional metrics).
FY 2026
b)	Disclose Scope 1, Scope 2, and, 
if appropriate, Scope 3 greenhouse 
gas (GHG) emissions, and the 
related risks.
Full
c)	 Describe the targets used by the 
Company to manage climate-
related risks and opportunities and 
performance against targets.
Full
TCFD Disclosures
Recommended disclosure
FY 2024 
compliance
Description, location of disclosure progress to date  
and reason for omission (if appropriate)
Governance
Disclosure of the Company’s governance around climate-related risks 
and opportunities
a)	Describe the Board’s oversight of 
climate-related risks and 
opportunities
Full
The Board holds primary responsibility for environmental 
stewardship and exercises oversight of climate-related risks and 
opportunities through:
	
▪Quarterly Senior management updates on climate related matters
	
▪Keeping abreast on industry best practices 
	
▪recommendations (if any) from major shareholders and other 
stakeholders including customer recommendations
From the results of the materiality assessment conducted in 2021, 
related risks and opportunities were not found to be material and 
therefore not integrated into the Group’s strategic planning and 
financial considerations. It’s essential to highlight that its 
governance framework indicates that, should any climate-related 
issues emerge as material concerns, they will be duly considered by 
the Board. This approach ensures that the decision-making process 
is consistent with the Group’s commitment to effective risk 
management and responsible governance.
ME Group plc Annual Report 2024
59

Recommended disclosure
FY 2024 
compliance
Description, location of disclosure progress to date  
and reason for omission (if appropriate)
Governance
Disclosure of the Company’s governance around climate-related risks 
and opportunities
b)	Describe management’s role in 
assessing and managing climate-
related risks and opportunities
Full
At ME Group, the Board, The Executive Team and the Sustainability 
Committee are responsible for managing climate-related risks and 
opportunities
Oversight of the risk management and health, safety 
and environmental functions ultimately sit with the Chief Operating 
Officer with delegated authority through line management. 
The Sustainability Committee comprising the Group Human 
Resources Director and a global network of CSR representatives is 
responsible for providing guidance and climate risk and 
opportunities related recommendations to the Executive Team.
A more detailed overview of the Group’s corporate governance and 
organisational structure is included within the Corporate 
Governance section on pages 80 to 91
The Group operates in very different national markets with differing 
national laws, preferences and cultures. As a result, operational 
direction and management of sustainability lie primarily with 
national business managers, who are best placed to ensure 
compliance with their national legislation and market customs and 
expectations. The Executive Team, who report to the 
Board, therefore take a holistic approach to overseeing 
sustainability and take responsibility for assessing climate-related 
risks and opportunities.
Strategy
Disclosure of the actual and potential impacts of climate-related risks 
and opportunities on the Company’s material business, strategy, and 
financial planning
a)	Describe the climate-related risks 
and opportunities the Company 
has identified over the short, 
medium and long term
Full
In accordance with the Group’s corporate governance and 
organisational structure, The Group, through its risk monitoring process 
has identified the following as potential areas of future risks 
	
▪Increased potential legislation – As efforts towards mitigating the 
effects of climate change continue globally, it is expected that 
governments would introduce and heighten policies to achieve this 
goal which could significantly affect businesses
	
▪The increasing awareness of the climate crisis amongst consumers –  
As customer expectations shift towards more environmentally 
conscious goods and services and align with brands that represent 
these ideals, demand for certain products would shift resulting in 
financial impacts to the business.
	
▪Energy consumption – As several companies globally work towards 
increased energy efficiency therefore reducing energy consumption, 
it is expected that companies will continue to increase their efforts 
to reduce their energy consumption in the coming years ultimately 
reducing their carbon footprint
	
▪Rising car fuel prices – The price of fuel remains a relevant factor for 
organisations as this affects the transportation costs associated 
with their business and profitability in the long run 
	
▪Water scarcity- Due to climate change, certain parts of the world 
are already experiencing water scarcity. The impact of water 
scarcity is expected to increase ultimately affecting several sectors 
of the economy. Water intensive companies like ME Group need to 
anticipate and work towards mitigating these effects.
TCFD Report continued
Strategic Report
ME Group plc Annual Report 2024
60

Recommended disclosure
FY 2024 
compliance
Description, location of disclosure progress to date  
and reason for omission (if appropriate)
Strategy
Disclosure of the actual and potential impacts of climate-related risks 
and opportunities on the Company’s material business, strategy, and 
financial planning
In progress
The Group has identified a number of further key opportunity focus 
areas which are explained in this Sustainability Statement on pages 
46 to 65.
The future risks highlighted above have been categorised based on 
the Group’s definitions of short-, medium- and long-term 
considering the impact of these risks, which are subject to change 
should the need arise. 
Type of climate risk
Risk
Impact timeline
Transitional  
risks
Increased potential 
legislation (in climate 
change area)
Short-term 
(1-3 years)
The increasing 
awareness of the 
climate crisis 
amongst consumers
Short-term 
(1-3 years)
Rising car fuel prices
Mid-term (3-10 years)
Physical  
risks
Water scarcity  
(due to the climate 
change
Mid-term (3-10 years)
The Group has identified its main climate-related risks through its 
existing governance framework. However, it does not consider these 
to be material risks.
Given the need to respond and adapt to climate change, ME group 
is well-prepared to tackle these emerging challenges. Supported by 
its long-term transformation initiative, the Group is committed to 
constantly improving its competitiveness, performance, and 
resilience throughout its value chain. As part of this transformation, 
it will continue to monitor short, medium and long-term climate-
related risks and opportunities to ensure full disclosure in the future.
b)	Describe the impact of climate-
related risks and opportunities on 
the Company’s businesses, strategy 
and financial planning
In progress
While the Group is not currently facing material climate-related risks, 
it is actively taking steps to ensure efficient and optimal usage of 
natural resources, such as energy and water. The Group mitigates its 
exposure to these risks, and the emissions which the business 
generates, by taking the actions detailed in the Environment section 
on page 45 et seq.
The Group recognises the broader impact of climate-related issues 
on the entire business, which has led to the adoption of a systemic 
approach to sustainability. This approach supports the Group’s 
growth strategy and operations by integrating social, environmental, 
and economic expectations into its strategy and operations.
In addition to the work undertaken to formulate the Group 
Sustainability Materiality Matrix disclosed on the next page, 
The Group remains committed to continuous assessment of 
climate-related topics in order to understand their impact on the 
business financially, on its strategy and business model, as well as 
on all stages of the supply chain.
c)	 Describe the resilience of the 
Company’s strategy, taking into 
consideration different climate 
scenarios, including a 2°C or 
lower scenario
Non-
compliant.
In the current reporting period, the Group did not conduct a climate 
scenario analysis owing to the expansion of its reporting scope to 
include the CSRD and the need for timeline alignment across 
reporting requirements. The Group plans to conduct a scenario 
analysis by FY2027 while working on reducing its energy consumption 
and gradually transitioning to renewable energy sources.
ME Group plc Annual Report 2024
61

Materiality matrix
Pride of  
belonging/recognition
Internal  
communication
HR policy/Collaborative 
management
Training policy
Onboarding
Brand  
awareness
MODER ATED
IMPORTANT
VERY IMPORTANT
MODER ATED
IMPORTANT
VERY IMPORTANT
For the business
For the stakeholders
Sustainability of the  
ID and Photo range
Key accounts  
co-ordination
Financial  
performance
International  
development
Optimisation of  
products
Cloud operating  
system
R&D
Cybersecurity
Global Digtal  
transition
Satisfaction  
of users
Our CSR  
approach
Attractiveness of the 
employer brand
Circular economy
Optimisation of  
the commercials 
relationship with B2B
Strength of the  
network technicians
Increased flow  
of consumers
Growth of the  
Laundromat range
Strategic axes
  Services and clients
  Operational innovation
  CSR approach
  HR and employees
  Strategy and development
TCFD Report continued
Strategic Report
ME Group plc Annual Report 2024
62

Recommended disclosure
FY 2024 
compliance
Description, location of disclosure progress to date  
and reason for omission (if appropriate)
Risk Management
Disclosure of how the Company identifies, assesses, and manages  
climate-related risks.
a)	Describe the Company's processes 
for identifying and assessing 
climate-related risks.
Full
The Group has identified its key climate-related risks through its 
established governance framework. A broad range of economic, 
environmental and social risks were considered, with each risk 
prioritised according to its importance to the Group and in 
relation to its short and long-term ambitions, and the expectations 
of key stakeholders.
Regarding the identified risk of increased potential legislation 
(including in relation to climate reporting), the Group ensures it 
keeps abreast of new and upcoming policies and procedures to 
ensure continued regulatory compliance. As part of this effort, the 
Group has continued reporting on climate-related risks and 
mitigation actions, with a firm commitment to fully comply with 
TCFD recommendations in future reporting periods.
b)	Describe the Company's processes 
for managing climate-related risks.
Full
Given the nature of the Group’s business, it is not presently exposed 
to material risks related to climate change. However, steps are 
being taken to mitigate any exposure to the risks highlighted above, 
and the emissions which the business generates. Further details in 
relation to mitigating actions are outlined in the Sustainability 
Statement to be found on pages 46 to 65
c)	 Describe how processes for 
identifying, assessing, and 
managing climate-related risks are 
integrated into the Company’s 
overall risk management.
 In Progress
Since 2021, the Group has been integrating a systemic sustainability 
approach globally to help achieve carbon neutrality by 2040. This 
systemic environmental approach and focus on inventing 
eco-responsible local services together supports the Group’s 
growth strategy and operations by integrating social, 
environmental, and economic expectations into the Group’s 
strategy and operations.
The Group’s materiality matrix is centered on the Group’s key 
challenges in relation to its short and long-term ambitions. The 
materiality analysis identified 25 issues corresponding to five 
strategic areas: 
(i)	 operational innovation; 
(ii)	 strategy and development; 
(iii)	services and customers; 
(iv)	HR and employees; and 
(v)	 communities and CSR, with sustainability of the ID and the Photo 
range ranking as very important for stakeholders and the business.
For further details of the Group’s integrated corporate governance 
and organisational structure, please see the Corporate Governance 
section on pages 80 to 91.
ME Group will continue to review its risk management framework to 
identify the most effective ways to integrate climate-related risks 
into its processes. This approach considers how climate change may 
influence the Group’s Principal Risks, even though it is not classified 
as a principal risk itself.
Metrics and Targets
Disclosure of the Company's metrics and targets used to assess and manage relevant 
climate-related risks and opportunities where such information is material.
a)	Disclose the metrics used by the 
Company to assess climate-related 
risks and opportunities in line with its 
strategy and risk management 
process.
In progress
The Group adheres to the Greenhouse Gas Protocol Corporate 
Standard for calculating its Scope 1 and Scope 2 emissions. See 
pages 52 to 54 for the assessment parameters and detailed 
methodology.
ME Group is in the process of identifying and developing metrics in 
line with its business strategy and risk management processes and 
will develop other relevant metrics over time.
ME Group plc Annual Report 2024
63

TCFD Report continued
Recommended disclosure
FY 2024 
compliance
Description, location of disclosure progress to date  
and reason for omission (if appropriate)
Metrics and Targets
Disclosure of the Company's metrics and targets used to assess and manage relevant 
climate-related risks and opportunities where such information is material.
b)	Disclose Scope 1, Scope 2, and, if 
appropriate, Scope 3 greenhouse 
gas (GHG) emissions, and the 
related risks.
 Full
See page 53 for Scope 1 and Scope 2 emissions related to the 
Group’s operations in line with the GHG Protocol methodology and 
page 52 for the assessment parameters.
The Group has not reported fugitive emissions (which include 
leakages from refrigerants used in air conditioning units, etc.) 
because no data were available and, given the low number of such 
units in the Group, management did not consider such emissions to 
be material.
The Group’s current climate change strategy has been formulated 
based on its Scope 1 and Scope 2 emissions. Scope 3 emissions are 
calculated based on the data obtained from third parties (suppliers, 
partners), which increases the scale and complexity of collating such 
data. However, The Group is planning to improve the completeness 
and accuracy of scope 3 emissions in line with best practice and 
estimation techniques in the coming year. The Group will keep the 
appropriateness of collating Scope 3 emissions data under review 
each year and will disclose to the market when it has determined that 
collating such data is appropriate. The evolution in Scope 3 emissions 
reporting will include evaluating the indirect emissions upstream, the 
downstream freight transport and distribution, the other 
downstream indirect emissions and the other upstream indirect 
emissions of the supply chain. The Group is planning to improve the 
completeness and accuracy of scope 3 emissions in line with best 
practice and estimation techniques in the coming two years. 
c)	 Describe the targets used by the 
Company to manage climate-
related risks and opportunities and 
performance against targets.
Full
In line with its purpose “Create eco-responsible local services that 
make everyday life easier”, the Group has identified the following 
materiality focus areas:
	
▪Carbon footprint reduction
	
▪Circular economy through eco-design and continuous improvement 
of its machines
	
▪Protection of natural resources through reduction of energy and 
water consumption
	
▪Reduction of paper consumption
Additionally, several KPIs have been identified relating to 
(i)	 the Group’s circular economy,
(ii)	 energy saving for Photobooths, 
(iii)	energy saving for laundry machines
(iv)	organic detergent.
The Group uses the following KPIs to track progress on reduction of 
GHG emissions:
	
▪Laundry units with solar panels
	
▪tons of CO2 for the total machine park
	
▪tons of CO2 for new machines
	
▪tons of CO2 compensated
	
▪litres of fuel saved
More information on carbon emissions reduction targets can be 
found in the section on ME Group’s four-year sustainability plan 
of the current report page 55 et seq.
Further information is available on me-group.com  
(Approach and KPIs).
Strategic Report
ME Group plc Annual Report 2024
64

Supplementary information 
for TCFD disclosure 
Governance of climate-related risks 
and opportunities
Although the Board believes that ME Group 
faces low risk in the climate change sector, it has 
implemented a robust environmental strategy, 
guided by a Steering Committee under the 
oversight of the Board and Executive Team. 
Since 2022, Montefiore Investment audited the 
Group’s environmental approach, including 
climate change impacts on its business model. Key 
actions include forming an environmental group 
in late 2021, integrating sustainability in the 2021 
Annual Report’s risk management chapter, and 
undergoing annual environmental performance 
audits by Ecovadis. The Group holds regular 
sustainability strategy review meetings.
Process for managing climate-related 
risks and opportunities
At ME Group, the first materiality assessment was 
conducted In 2021 to identify any climate-related 
risks and opportunities. This process includes 
discussions validated by employee groups, 
business units, and external stakeholders, with key 
focus areas such as energy consumption, water 
scarcity, and the effects of rising fuel prices. It will 
be updating this in 2025.
Integration into overall risk management
ME Group’s risk management strategy includes 
training staff in environmental practices, adopting 
best practices for reducing energy and water 
consumption, switching to green energy, and 
exploring hybrid and electric vehicles. Its R&D 
department in Grenoble, France plays a vital role 
in advancing green solutions
Principal climate-related risks 
and opportunities
ME Group remains focused on increasing green 
energy usage, improving water efficiency in its 
laundry machines, and addressing the impact 
of rising fuel prices. Its strategic locations in 
shopping centres offer a combined activity 
advantage for customers.
Impact on business model and strategy
The ME Group business model is designed to 
adapt to varying levels of risk, with a particular 
focus on water scarcity and fluctuations in 
fuel prices. It aims to encourage the use of its 
machines through public information and local 
authority guidance.
Resilience of business model
R&D is vital in the Group’s strategy, focusing 
on manufacturing innovation, recycling, and 
reintegration of machine components. Also, 
compliance with legal obligations in specific 
jurisdictions remains a key priority.
Targets and KPIs for managing risks 
and opportunities
The Group’s targets include increasing the 
percentage of laundry units with solar panels 
annually and expanding the deployment 
of its Revolution machines. The Group also 
aims to reduce fuel consumption through 
eco-driving initiatives.
ME Group plc Annual Report 2024
65

Longer-term 
Viability Statement
The Directors have assessed the viability and prospects of the 
Group in accordance with the Guidance on Risk Management 
Internal Control and Related Financial and Business Reporting 
issued by the Financial Reporting Council on September 2014.
In doing so, the Directors have considered and 
taken into account the Group’s present position 
and the principal risks facing it, the latter being set 
out in the Strategic Report. 
The Directors have carried out their assessment by:
i.	 considering the potential repercussions of those 
principal risks at least annually as well as the risk 
impact of each major event or transaction;
ii.	examining the effectiveness of the actions taken 
to mitigate the principal risks;
iii.	continually reviewing strategy and market 
developments through regular executive 
briefings; and
iv.	taking into account the Group’s operational 
processes and financial resources.
Based on this robust assessment, the Directors 
have a reasonable expectation that the Group 
will be able to continue in operation and meet its 
liabilities over a three-year period to October 2027.
In contrast with previous Longer Term Viability 
Statements, this Statement covers three years 
(reduced from five years previously). The Board 
took the decision to reduce the period for various 
reasons: the Group does not operate in an 
environment in which liabilities extend so far in 
the future; the current state of flux in the general 
geopolitical arena suggests it would be prudent 
to reduce the period (even though, as partly noted 
below, nothing in present world events suggests 
any increase in potential liability on the Company’s 
operations); and a three-year perspective is 
sufficiently informative. Furthermore, this shorter 
period remains fully in line with FRC guidance 
and is better suited to the current, fast- shifting 
geopolitical landscape.
This assessment included stress tests on the future 
performance and solvency for changes in the 
base assumptions over the three years and also 
for the principal risks facing the business in severe 
but plausible combination of scenarios together 
with the effectiveness of any mitigating actions. 
Consideration has also been given to the risk of 
regional changes such as Brexit; however, the 
Board believes that having diverse geographical 
operations means that the Group is less 
susceptible to the effects of regional changes.
The Directors decided that a three-year period 
is appropriate for this assessment because 
it gives a good level of confidence due to a 
number of factors including: (i) the Group’s 
considerable financial resources including the 
high cash generation of its operations; (ii) the 
inherent unlikelihood of all or even most of the 
identified potential principal risks materialising 
simultaneously; (iii) the length of major operating 
contracts; (iv) the Group’s diverse geographical 
operations plus its established business 
relationships with many customers and suppliers 
in countries throughout the world; and (v) its 
proven track record in R&D development and its 
ability to adapt to market trends.
To stress test the viability of the Group, the 
Directors tested three scenarios and their 
projected financial impact over a three-year 
period. The three scenarios, and the assumptions 
used in each, are detailed opposite:
Strategic Report
ME Group plc Annual Report 2024
66

In all three scenarios tested, the Group continues to comply 
with its bank covenants and loan repayment terms and is in 
a strong financial position after three years
In all three scenarios, exchange 
rate assumptions are as per 
the budget. The forecasts 
assume payment of dividends 
commensurate with results and the 
Group’s dividend policy.
In all three scenarios tested, the 
Group continues to comply with 
its bank covenants and loan 
repayment terms and is in a strong 
financial position after three years.
Brexit impact was considered by 
management to have no significant 
impact on the business of the 
Group, nor will the Ukrainian or 
Israeli conflicts, as the Group has no 
activity in these regions.
Management does not consider 
interest rate risk to be a threat to the 
Group’s viability, as all current debt 
is at fixed rates and the forecasts 
indicate no requirement for new 
debt facilities.
As a result, the cash flow projections 
indicate that the Group and the 
Parent Company will remain within 
their available banking facilities over 
the 12 months from signing these 
financial statements.
Serge Crasnianski
Chief Executive Officer
24 February 2025
Scenario
1.
The budget, elaborated with each country manager and validated by 
the top management, which we consider as the most likely scenario. 
Please note that this scenario is the one approved by the Board.
Scenario
2.
The “mild scenario” is based on 
the budget, but with the following 
sensitivities added:
	
▪A 5% decrease in machine 
installations due to supply chain 
issues
	
▪A 5% price increase in spare 
parts and consumables
	
▪A 1% increase in labour costs
	
▪A 5% increase in paper costs
	
▪A 1% drop in total revenue due 
to loss of key accounts
	
▪A 1% drop in revenue due to the 
potential impact of a future 
pandemic or other global event
	
▪This scenario does not consider 
the potential impact of new 
regulations regarding photo 
identification or permission of 
selfies as official photos within 
the three-year forecast
	
▪In addition we assume in this 
scenario an additional revenue 
decrease of 2% the first year 
(2025) for an unidentified 
reason as of today
Scenario
3.
The “worst case” scenario is 
based on the budget, but with the 
following sensitivities added:
	
▪A 10% decrease in machine 
installations due to supply chain 
issues,
	
▪A 10% price increase in spare 
parts and consumables
	
▪A 2% increase in labour costs
	
▪A 10% increase in paper costs
	
▪A 1% drop in total revenue due 
to loss of key accounts
	
▪A 3% drop in revenue due to the 
potential impact of a future 
pandemic or other global event
	
▪Revenue is reduced by 3% each 
year due to the potential 
impact of new regulations 
regarding photo identification 
or permission of selfies as 
official photos
	
▪In addition we assume in this 
scenario an additional revenue 
decrease of 3% the first year 
(2025) for an unidentified 
reason as of today
ME Group plc Annual Report 2024
67

Directors’ Report
70
Board of Directors and Company Secretary
72
Corporate Governance
80
Statement of Directors’ Responsibilities
92
Directors’ Remuneration Report
94
Remuneration Policy Report
98
Annual Report on Remuneration
104
Corporate 
Governance
ME Group plc Annual Report 2024
68

Photobooths with integrated biometric photo 
identification solutions. It offers consumers a multi-
functional booth providing a range of services, 
alongside our core photo ID product offering.
Photo
Need different image
ME Group plc Annual Report 2024
69

Directors’ Report
The Corporate Governance Statement, the 
Corporate Responsibility Statement, and the 
section headed Sustainability at ME Group 
should be read as forming part of this report. 
In this document, references to the “Group”, 
the “Company”, “ME Group”, “we”, or “our” and 
cognates, refer to ME Group International plc, its 
subsidiary companies and, where applicable, its 
associated undertakings, or any of them as the 
context may require.
In addition to the powers conferred on the 
Directors by law, the Company’s Articles of 
Association also set out powers of the Directors. 
Under these powers, the Directors may, subject 
to any statutory provision requiring prior 
shareholder approval, exercise all powers of 
the Company to borrow money, issue shares, 
appoint and remove Directors and recommend 
dividends and declare interim dividends. A copy 
of the Articles of Association can be found on 
the Company’s website at https://me-group.
com/wp-content/uploads/2022/01/Photo_Me_
International_Mem_and_aoa_Sep10.pdf.
Details of the Directors’ contracts, emoluments 
and interests in shares and share options are  
given in the Directors’ Remuneration Report on 
pages  94 to 111.
The Directors submit to the shareholders their report, the audited 
consolidated financial statements of the Group, and such audited 
financial statements of ME Group International plc as required by 
law for the year ended 31 October 2024. 
Corporate Governance
ME Group plc Annual Report 2024
70

ME Group plc Annual Report 2024
71

1
4
2
5
3
6
Board of Directors and 
Company Secretary
The current Directors of the Company, all 
of whom served throughout the year ended 
31 October 2024, are:
Directors’ Report continued
Corporate Governance
ME Group plc Annual Report 2024
72

1  Sir John Lewis OBE
Non-executive Chairman
Sir John joined the Board in 2008 and was 
appointed Chairman in 2010. He is Chairman of the 
Nomination Committee and a member of the Audit 
and Remuneration Committees. Until early 2019, 
Sir John was a Consultant to Eversheds Sutherland 
(International) LLP (as now is).
He is a director of Macdonald and Company Holdings 
Ltd (previously the AIM market company, Prime People 
plc), as well as various private companies. He was 
previously a practising solicitor and senior partner in 
Lewis, Lewis & Co which became part of Eversheds 
Sutherland (International) LLP (as now is) after a series 
of mergers. He served as chairman of Cliveden plc and 
Principal Hotels plc and as vice-chairman of John D 
Wood & Co plc and Pubmaster Group Ltd. The Board 
considers Sir John to be non-independent.
2  Serge Crasnianski 
Chief Executive Officer & Deputy Chairman
Mr Crasnianski was appointed to the Board in 2009, 
having previously served on the Board from 1990 to 
2007 (as a Non-executive Director until 1994, and from 
1994 as an Executive Director).
He is Chief Executive Officer, Deputy Chairman and 
member of the Executive Team. Mr Crasnianski 
founded KIS in 1963.
3  Tania Crasnianski 
Executive Director
Miss Crasnianski, the daughter of the CEO, 
Mr Crasnianski, was appointed to the Board in June 
2021. Prior to that, Tania had been an independent 
legal adviser for seven years and before that held the 
role of Head of Global Investments at Stratford Capital 
between 2006 and 2014. She spent 12 years in the 
legal field, having worked in that time as a Criminal 
Lawyer for SCP Versini-Campinchi & Associés, Paris. 
Miss Crasnianski joined the Group on 1 June 2020 as 
head of legal and general secretary. Miss Crasnianski 
supervises the Group’s entities in Germany, Austria, 
UK, Ireland, Switzerland and Finland. Miss Crasnianski 
is also a member of the Executive Team.
4  Jean-Marc Janailhac
Non-executive Director
Mr Janailhac  joined the Board in 2019. He was 
designated Executive Director in July 2020. He was 
the first chairman of Strategic Committee (now called 
the Executive Team) that is responsible for reviewing 
and implementing operational decisions across the 
Group. He chaired that committee until 31 October 2022. 
He returned to being a Non-executive Director on 
1 November 2023. He is a senior adviser of Macquarie 
Capital (Europe) Limited, which he joined in 2016. 
His other directorships include SeaFrigo (logistics, France), 
SFEIR (IA and SSII, France), EUROHOLD (M&A – Spain), 
and Aeronautical Services (New carbon materials, 
Italy). He is CEO of Crystal Energy (energy transition, 
France) and of SFIC development (international advisory 
– France). He is also financial adviser to Fondation A. 
Contes (High dilutions, France). The Board considers 
Mr Janailhac to be non-independent.
5  René Proglio 
Non-executive Director
Mr Proglio was appointed to the Board in June 2021, 
and appointed chairman of the Audit Committee on 
29 April 2022. He assumed the role of Senior Independent 
Director as of 1 December 2024. Mr Proglio worked at 
Morgan Stanley for 17 years and during that time he held 
senior roles, including as Managing Director (2004-2007) 
and as Head of Investment Banking (2008-2010). He was 
then country head for France from 2010 to 2020, and he 
recently joined PJT Partners as a Partner. Before this, he 
was a Partner at Ernst & Young. The Board considers Mr 
Proglio to be independent.
6  Françoise Coutaz-Replan
Non-executive Director
Miss Coutaz-Replan was appointed to the Board in 
2009 as Group Finance Director and retired from that 
executive role in August 2015. Since then she has been a 
Non-executive Director and was appointed to the Audit 
Committee in October 2016. Miss Coutaz-Replan joined 
KIS in 1991. She assumed the position of chair of the 
Remuneration Committee when Mr Olympitis stepped 
down and joined the nomination committee at the 
same time.  The Board considers Miss Coutaz-Replan to 
be independent. 
ME Group plc Annual Report 2024
73

7
8
9
7  Del Mansi
Company Secretary
Mr Mansi, a qualified solicitor,  joined the Group in 2006. 
He served as interim Company Secretary from April to July 
2008, and was appointed Group General Counsel in 2009, 
a role he retained on being appointed Company Secretary 
in May 2013.
Former Directors of the Company, 
both of whom served throughout 
the year ended 31 October 2024, but 
have since stepped down are:
8  Emmanuel Olympitis
Non-executive Director
Mr Olympitis  joined  the Board in 2009. During the year 
ended 31 October 2024 he was the Senior Independent 
Non-executive Director, Chairman of the Remuneration 
Committee, and a member of the Nomination and 
Audit Committees.
Previous directorships include China Cablecom Holdings 
Limited (NASDAQ), Canoel International Energy Limited 
(Canada), Matica plc, Secure Fortress plc, Bulgarian 
Land Development plc, Norman 95 plc, Pacific Media plc 
(Executive Chairman) and Bella Media plc (Chairman). 
Early career in merchant banking and financial services, 
including as Executive Director of Bankers Trust 
International Ltd, Group Chief Executive of Aitken Hume 
International plc, and Executive Chairman of Johnson 
& Higgins Ltd. Mr Olympitis resigned as a Director with 
effect from 30 November 2024. He was considered by the 
Board to be independent up to that date.
9  Camille Claverie
Non-executive Director
Camille was appointed to the Board in June 2021. She  
previously held roles at Sagard, latterly as Principal, and 
at Morgan Stanley and she is a Partner at Montefiore 
Investment where her responsibilities cover deal 
origination, and execution and investment monitoring 
to support companies and management teams in their 
growth plans. Miss Claverie resigned as a Director on 
4 December 2024. The Board considered Miss Claverie 
to be non-independent because she worked for FPCI 
Montefiore Investment IV which as at 31 December 2024 
was interested in 12.04 % of the issued share capital of 
ME Group at 31 October 2024.
Directors’ Report: Board of Directors 
and Company Secretary continued
Corporate Governance
ME Group plc Annual Report 2024
74

Directors’ Report continued
Directors’ and Officers’ Liability Insurance
The Company maintained directors’ and officers’ 
liability insurance cover throughout the 12-month 
period ended 31 October 2024. This insurance 
cover extends to the Company’s Directors as 
well as  directors and officers of subsidiary 
undertakings and remains in force. Article 191 
of the Company’s Articles of Association allows 
the indemnification of Directors of the Company 
and associated companies and of directors of a 
company that is the trustee of an occupational 
pension scheme for employees of the Company 
or an associated company against liability 
incurred by them in certain situations, and would, 
if granted, constitute a “qualifying indemnity 
provision” within the meaning of Section 236 (1) 
of the Companies Act 2006. No such indemnities 
have been granted.
Results and dividends
The results for the year are set out in the Group 
Statement of Comprehensive Income on page 122 
The Directors are recommending a final dividend  
for the year ended 31 October 2024 of 4.45 pence  
per ordinary share. The ex-dividend date will be 
24 April 2025 and, if approved by shareholders at 
the Company’s AGM on 25 April 2025, the dividend 
will be paid on 23 May 2025 to shareholders 
listed on the register at the close of business on 
25 April 2025. On 29 November 2024 the Company 
paid an interim dividend in respect of the year 
ended 31 October 2024 of 3.45 pence per ordinary 
share, totalling £12,998,000.
Employees
Information on the Company’s employment 
practices including: its policy regarding 
applications for employment by persons with 
disabilities; the continuing employment of 
employees who have developed disabilities; and 
the training, career development and promotion 
of persons with disabilities employed by the 
Company, as well as employee communication 
and involvement, is contained within the 
Sustainability Statement on pages 46 to 65.
Employee engagement
The Board understands the importance of 
considering the views of all stakeholders, including 
its employees.
Senior management has held several internal 
consultations and released internal memoranda 
outlining the movement of the business 
throughout the year. These communications 
also help to achieve a common awareness on 
the part of all employees of the financial and 
economic factors affecting the performance of 
the Company.
The Board understands the importance of 
considering the views of all stakeholders, 
including its employees. The Executive Directors 
have regular meetings with all managers. 
These meetings provide an opportunity for the 
Executive Directors to learn about the views of 
the employees at large, and to report back to the 
Board as a whole so that in making any decisions 
affecting the employees, the Board can take 
those views and any decisions made can take into 
account those employee views.
The Company operates an executive share 
option scheme that was introduced in 2014 (itself 
replacing an earlier similar scheme) and was 
renewed in 2024 being approved by members 
at the AGM held in that year. Senior members 
of staff receive annual bonuses depending 
on personal performance and the Group’s 
performance. The above sets out how Directors 
have engaged with employees. 
ME Group plc Annual Report 2024
75

Interests in voting rights
Information provided to the Company pursuant 
to the Financial Conduct Authority’s DTRs 
is published on a Regulatory Information 
Service and on the Company’s website. As at 
31 October 2024, the following information had 
been received, in accordance with DTR 5, from 
holders of notifiable interests in the Company’s 
issued share capital.
The information provided below was correct 
at the date of notification; however, the date 
it was received may not have been within the 
current financial year. It should be noted that 
these holdings might have changed since the 
Company was notified. However, notification of 
any change is not required until the next notifiable 
threshold is crossed.
Shareholder Name
% Voting
Rights
Number
of shares
Serge Crasnianski1
36.59
137,803,041
Schroders plc
14.48 
54, 540,287 
FCPI Montefiore  
Investment IV
12.04 
45,355,481 
abrdn 
4.27  
16,103,553  
Fidelity Management 
& Research
3.98 
14,978,590
1	 Except for 63,750 ordinary shares of 0.5p each held in 
Mr Crasnianski’s own name, the remaining shares are owned 
through a nominee by Tibergest PTE LTD, a person closely 
associated with Mr Crasnianski, and Mr Crasnianski’s interest in 
those remaining shares is indirect. 
Since 31 October 2024, Schroders notified the 
Company under DTR 5 that as at 31 January 2025, 
it was interested in 10.997995% of the Company’s 
issued share capital. No other notifications under 
DTR 5 have been received since that date and the 
date of this report.
Share option grants to persons 
discharging managerial responsibilities 
In the year ended 31 October 2024, the Company 
was notified of the following dealings in its 
Ordinary Shares under article 19 of the Market 
Abuse Regulation:
Review of business and  
future developments
The Strategic Report describes the activities 
of the business during the year ended 
31 October 2024 as well as recent events 
(including any important events affecting the 
Group which have occurred since the end of that 
period) and gives an indication of likely future 
developments in the Group’s business.  
A discussion of the key risks facing the Group and 
an analysis of key performance indicators are 
provided in the Strategic Report. The Strategic 
Report also contains the Board’s Longer-term 
Viability Statement.
Research and development
The Group is committed to its research and 
development programme in order to maintain its 
introduction of innovative products to the market. 
The expenditure incurred on the development of 
new products is shown in notes 1.7 and 12 of the 
financial statements.
Engagement with suppliers,  
customers and others
The Executive Directors (and where necessary the 
Non-executive Directors, especially the Chairman 
and the Senior Independent Director) meet 
suppliers, customers and major shareholders, as 
do senior management. This gives the Executive 
Directors an opportunity to learn of their wishes 
and concerns, thereby acquiring information 
to which they can have regard when making 
strategic and other decisions.
Corporate responsibility, greenhouse gas 
emissions, energy consumption and 
energy efficiency action.
A summary of the Company’s approach to 
corporate social responsibility and environmental 
matters, including a report on the Group’s 
greenhouse gas emissions, energy consumption 
and energy efficiency action for the 12 months 
ended 31 October 2024, can be found in the 
section headed Sustainability at ME Group on 
pages 46 to 65.
Directors’ Report continued
Corporate Governance
ME Group plc Annual Report 2024
76

	
▪On 23 April 2024 the Company was notified that 
that Mr Gibon, Chief Financial  Officer (non-
Board) exercised an option over 100,000 
Ordinary Shares of 0.5p each in the Company 
(“Ordinary Shares”) under the Company’s 
Executive Share Option Scheme (2014) at a price 
of £0.614 per Ordinary Share and subsequently 
sold the resulting 100,000 Ordinary Shares at a 
price of £1.643 per Ordinary Share.
	
▪On 9 May 2024 the Company was notified that 
Mr Janailhac, Non-executive Director, sold his 
beneficial interest in 27,000 Ordinary Shares of 
0.5p each in the Company at a price of £1.572 
per Ordinary Share.
	
▪On 23 July 2024, the Company was notified that 
Mr Janailhac, Non-executive Director, sold his 
beneficial interest in 198,555 Ordinary Shares of 
0.5p each in the Company at a price of £1.842 
per Ordinary Share. 
Share capital
The issued share capital of the Company, plus 
details of the movements in the Company’s issued 
share capital during the year, is shown in note 21 
of the financial statements. Each ordinary share 
of the Company carries one vote at each annual 
general meeting (AGM) and general meetings of 
the Company.
Continued authority to purchase shares
The Company shall seek approval at the 2025 
AGM (to be held on 25 April 2025) to renew the 
authority for the Company to make market 
purchases of up to 10% of its own ordinary shares 
at a maximum price per share of not more than 
the higher of: (a) an amount that is not more 
than 5% above the average of the closing middle 
market quotations for an ordinary share (derived 
from the London Stock Exchange Daily Official 
List) for the five business days immediately 
before the date on which that ordinary share 
is contracted to be purchased; or (b) the higher 
of the price of the last independent trade or 
the highest current independent bid on the 
London Stock Exchange. This authority will expire 
on the earlier of 15 months from the passing of 
the relevant special resolution or the conclusion 
of the following AGM. The Company repurchased 
1,260,534 ordinary shares of 0.5p each in the 
12-month period ended 31 October 2023 and 
repurchased a further 1,108,092 ordinary shares of 
0.5p each in the following 12-month period ended 
31 October 2024. All of these 2,368,626 ordinary 
shares of 0.5p each held in treasury were cancelled 
on 12 July 2024 and as at 31 October 2024, the 
Company did not hold any of its shares in treasury 
and does not hold any shares in treasury at the 
date of this report.
Additional information
Where not provided elsewhere in the Report of the 
Directors, the following provides the additional 
information required to be disclosed in the Report 
of the Directors. The structure of the Company’s 
share capital, including the rights and obligations 
attaching to the shares, is set out within note 21 to 
the financial statements.
No person holds securities carrying special rights 
with regards to control of the Company.
There are no restrictions on the transfer of 
ordinary shares in the capital of the Company 
other than certain restrictions that may from 
time to time be imposed by law; for example, 
insider trading law. In accordance with the Listing 
Rules of the Financial Conduct Authority, certain 
employees are required to seek the approval of 
the Company to deal in its shares.
On a show of hands at an AGM or general 
meeting of the Company, every holder of 
ordinary shares entitled to vote and who is 
present in person or by proxy shall have one vote 
and on a poll, every member present in person 
or by proxy and entitled to vote shall have one 
vote for every ordinary share held (except as 
otherwise stated in Article 81 of the Company’s 
Articles of Association). Any notice of AGM or 
general meeting issued by the Company will 
specify deadlines for exercising voting rights and 
in appointing a proxy or proxies in relation to 
resolutions to be passed at the AGM or general 
meeting. All proxy votes are counted and the 
numbers for, against or withheld in relation 
to each resolution are announced at the AGM 
or the general meeting and published on the 
Company’s website after the meeting. 
ME Group plc Annual Report 2024
77

Proxy appointments and voting instructions must 
be received by the Company’s registrars not less 
than 48 hours before an AGM or general meeting.
Under its Articles of Association, unless the Board 
otherwise determines, no member shall be entitled 
to vote in respect of any share unless all calls or 
other sums presently payable by them in respect 
of that share shall have been paid. The Company 
is not aware of any agreements between 
shareholders that may result in restrictions on 
the transfer of shares or on voting rights.
The rules governing the appointment of Directors 
are set out in the Corporate Governance 
Statement on pages 80 to 91. The Company’s 
Articles of Association may only be amended by a 
special resolution at an AGM or general meeting of 
shareholders. The Company is party to a number 
of agreements with site owners (such as major 
supermarket chains), which could be terminated 
by the site owners following a change of control of 
the Company.
There are no agreements between the Company 
and its Directors or employees which provide for 
compensation for loss of office or employment 
(whether through resignation, purported 
redundancy or otherwise) that occurs because of  
a takeover bid.
The Company is not aware of any contractual 
or other agreements that are essential to its 
business which ought to be disclosed in this Report 
of the Directors.
Related-party transactions
Details of related-party transactions are set out in 
note 29 to the financial statements.
Financial instruments
Details of the financial risk management 
objectives and policies of the Group and exposure 
of the Group to foreign exchange risk, interest rate 
risk and liquidity risk are given in note 16 to the 
financial statements.
Political donations
No member of the Group made any political 
donations during the 12-month period ended 
31 October 2024.
Directors’ Report continued
Important events post balance sheet date
On 29 November 2024 the Company paid an 
interim dividend in respect of the year ended 
31 October 2024 of 3.45 pence per ordinary share, 
totalling £12,998,000.
The Company runs a defined benefit pension 
scheme, the Photo-Me International Plc Pension 
and Life Assurance Fund. In November 2024, the 
Trustee of the Fund entered into an insurance 
contract with Legal & General that provides the 
pensions for certain members of the Fund. As a 
result, the benefits for all members of the Fund 
are now secured with an insurance company, via 
policies in the name of the Trustee. The intention is 
that in due course these policies will be transferred 
into the name of the individual members and the 
Fund wound-up.
On 20 February 2025 the Group disposed 
of the second, and final, tranche of an office 
property in Grenoble, France for £4,848,000. At 
31 October 2024 the property was recognised in 
non-current assets classified as held for sale in the 
Group’s statement of financial position. The Group 
will recognise a gain on disposal of £1,584,000 in 
the year ended 31 October 2025.
Going concern
In adopting the going concern basis for preparing 
these financial statements, the Directors  have 
considered the Group’s business activities, 
together with factors likely to affect its future 
development and performance, as well the 
principal risks and uncertainties that could affect 
the Group up to October 2028.
Having reviewed forecasts, cash flow, financial 
resources and financing arrangements and after 
making enquiries, the Directors consider that 
the Company and the Group have adequate 
resources to remain in operation for the 
foreseeable future. Accordingly, the Directors 
continue to adopt the going concern basis in 
preparing the financial statements.
The Directors have stress-tested the Group’s 
going-concern status by assessing several 
different scenarios. Full details of the scenarios 
tested and assumptions used are provided in the 
‘Longer-term Viability Statement’ and in note 1.1 of 
the financial statements.
Corporate Governance
ME Group plc Annual Report 2024
78

Disclosure of information to the auditor 
The Directors who held office at the date of 
approval of this Report of the Directors confirm 
that: As far as they are each aware, there is no 
relevant audit information of which the Company’s 
auditor (Forvis Mazars LLP) is unaware; and each 
Director has taken all the steps that he or she 
ought to have taken as a director to make himself 
or herself aware of any relevant audit information 
and to establish that the Company’s auditor is 
aware of that information.
Controlling shareholder – 
Relationship Agreement 
The Company’s majority shareholder is Tibergest 
PTE Ltd which owns 137,739,291 ordinary shares 
of 0.5p each representing 36.55% of the issued 
share capital of the Company and, 36.55% 
of its total voting rights. Tibergest PTE Ltd is 
wholly owned by Mr Crasnianski. As used to be 
required by the previous edition of the Listing 
Rules, Mr Crasnianski and Tibergest PTE Ltd 
entered into a relationship agreement with the 
Company (the “Relationship Agreement”) to 
ensure that the Group is capable of carrying on 
its business independently, that transactions and 
arrangements between the Group, Tibergest 
PTE Ltd and Mr Crasnianski (and each of their 
associates) are at arm’s length and on normal 
commercial terms, and that at all times a 
majority of the Directors of the Company shall 
be independent of Tibergest PTE Ltd and Mr 
Crasnianski. Whilst there is no longer such a 
requirement under the new edition of the Listing 
Rules, the Relationship Agreement continues 
in force for the purposes of good governance. 
Furthermore, the Company has complied 
with, and so far as the Company is aware, the 
controlling shareholder and its associates have 
complied with the following undertakings: (a) 
transactions have been conducted at arm’s length 
and on normal commercial terms; (b) neither the 
controlling shareholder nor any of its associates 
will take action that would prevent the Company 
from complying with the Listing Rules; and (c) 
neither the controlling shareholder nor any of its 
associates will propose or procure the proposal 
of a shareholder resolution which is intended or 
appears to be intended to circumvent the proper 
application of the Listing Rules. So far as the 
Company is aware, the controlling shareholder can 
and does procure the compliance of its associates 
with these undertakings.
AGM 2025
The Company’s AGM this year will be held on 
25 April 2024 at the offices of Hudson Sandler 
LLP, 25 Charterhouse Square, London EC1M 
6AE at 10 a.m. Notice of the AGM is sent to all 
shareholders of the Company, as well as to 
persons nominated by a shareholder of the 
Company to enjoy information rights. The Notice 
convening the meeting provides full details of 
all the resolutions to be proposed, together with 
explanatory notes for both the ordinary and 
special business. Hard copies of this Annual Report 
are sent only to shareholders who have requested 
or request a copy.
By order of the Board
Sir John Lewis OBE
Non-executive Chairman
24 February 2025
ME Group plc Annual Report 2024
79

Corporate Governance
Statement of compliance with the UK 
Corporate Governance Code.
The Board has complied with the UK Corporate 
Governance Code (2018 edition) (the “Code”) 
except as set out in the table on page 81.
The Group’s business model and strategy 
The Group’s business model and strategy are 
summarised in the Strategic Report, and describe, 
amongst other things, how the Company 
generates and preserves value over the longer 
term and the strategy for delivering the objectives 
of the Company.
The Board
Board composition
The Directors who served throughout the financial 
year ended on 31 October 2024 are: Sir John 
Lewis OBE, Serge Crasnianski, Tania Crasnianski, 
Jean-Marc Janailhac, Françoise Coutaz- Replan, 
René Proglio, alongside Emmanuel Olympitis 
and Camille Claverie, the two last-mentioned 
individuals having resigned on 30 November 
and 4 December 2024 respectively.
The Chairman
The Chairman has the overall responsibility for 
managing the Board. The Chief Executive Officer 
has responsibilities for strategy, operations and 
results. The Chief Executive Officer also has 
responsibility for the day-to-day operation of the 
Group. A clear division of responsibility exists, such 
that no single individual or group of individuals 
can dominate the Board’s decision-making 
process. Throughout the year under review, Sir 
John Lewis OBE served as Chairman and Mr 
Crasnianski served as Chief Executive Officer, 
Deputy Chairman and member of the Executive 
Team. In the Board’s opinion, even though Sir John 
Lewis OBE has been a Director since 2008 and 
Chairman since 2010, it is proposed that he remain 
in place for the time being. The Board considers Sir 
John to be a non-independent director.
Director independence
The Board structure has not complied with the 
Code provision that requires that at least half the 
Board, excluding the chairman, should be Non-
executive Directors whom the Board considers to 
be independent. The table on page 81 contains 
more details on this.
The Senior Independent Director
Emmanuel Olympitis served as the Company’s 
Senior Independent Non-executive Director 
throughout the period.
Although Mr Olympitis had been a director since 
December 2009, he was considered by the Board 
as independent on the basis that he continued to 
demonstrate total independence in his behaviour 
and in his interaction with the rest of the Board. Mr 
Olympitis resigned as a Director with effect from 
30 November 2024 and was replaced as Senior 
Independent Director by Mr Proglio.
Election of new Director
If a new Director were to be appointed, the Board 
would ordinarily appoint someone whom it believes 
has sufficient knowledge and experience to fulfil the 
duties of a director. (In doing so, the Board would 
continue to encourage and give consideration to 
candidates from a diverse range of backgrounds 
and experiences as mentioned under the heading 
Equality, Diversity and Inclusion below.) If this were 
not the case, an appropriate training course would 
be provided. An appropriate induction programme 
is undertaken for all newly appointed Directors. All 
Directors have access to the advice and services 
of the Company Secretary. Any Director wishing to 
do so in furtherance of his or her duties may take 
independent advice at the Company’s expense.
All Directors are required to stand for re-election 
every three years and newly appointed Directors 
are subject to election by shareholders at the 
first AGM after their appointment. However, in 
order to provide for stability and continuity, and 
to avoid destabilising the Board, the Directors 
have unanimously decided not to comply with the 
Code’s recommendation that all Directors seek 
annual re-election.
Directors’ conflicts of interest
During the year ended 31 October 2024, the 
Directors completed questionnaires in respect of 
their interests. The Board will continue to monitor 
and review actual or potential conflicts of interest 
on a regular basis and will consider whether or not 
it is appropriate to authorise any such conflicts.
The Financial Reporting Council requires listed 
companies incorporated in the UK to include in 
their annual financial report: (i) a statement of how 
they have applied the main principles set out in 
the Code; and (ii) a statement as to whether they 
have complied throughout the accounting period 
with all relevant provisions set out in the Code.
Corporate Governance
ME Group plc Annual Report 2024
80

The Directors consider that throughout the 12-month period ended 31 October 2024 
the Company complied with those provisions of the Code that are applicable to it, 
except for the following:
Point of non-compliance with Code
Explanation for non-compliance 
Less than half the board, excluding the Chair, are 
Non-executive Directors whom the board considers 
to be independent.
Excluding the Chairman, the Board comprised two Executive Directors 
and five Non-executive Directors, three of whom were considered 
independent by the Board. Strict compliance would have required an 
additional Independent Non-executive Director. The Board considers its 
composition to be sufficiently close to the Code’s prescription on this 
point to render its non-compliance in this regard inconsequential.
For engagement with the workforce, one or a 
combination of the following methods should be used:
	
▪Director appointed from the workforce;
	
▪formal workforce advisory panel; and
	
▪designated Non-executive Director.
	
▪(But none is used.)
The Executive Directors meet regularly with the general managers of the 
Group. This enables both sides to raise any matters of interest to the 
other. The Non-executive Directors are always available should anyone 
not be comfortable in dealing with the Executive Directors about 
anything. Also, the whistle-blowing policy is in place as a further avenue 
should anyone wish to use it. Therefore, the Board believes that given the 
size of the Group and its resources, this is appropriate and additional 
measures to engage are unnecessary and overly cumbersome. 
There is no annual re-election of all directors.
The Board thinks this would distract the Board from its business, and 
that continuity enables people with deep knowledge of the Company to 
make more informed, effective and considered judgments. 
Chairman has been in office for more than  
nine years. 
Sir John Lewis OBE is considered by the Board to be an effective and 
engaged chair. He has the full approval and confidence of the Board.
Non-executive Directors do not liaise with work  
force as a matter of routine.
After due consideration, the Board concluded that it was in order for the 
Executive Directors to liaise with the work force. If anyone felt 
uncomfortable, for whatever reason, about liaising with the Executive 
Directors there was recourse to the Non-executive Directors, as well as 
recourse to the whistleblowing process. 
Mr Olympitis is considered by the Board to be 
independent notwithstanding that he fell within 
several presumptions laid down by the Code as being 
likely to impair or that could appear to impair, a 
Non-executive Director’s independence, specifically 
that he served on the Board  for more than nine years 
from the date of his first appointment and was 
beneficially entitled to shares  of the Company. Mr 
Olympitis stepped down as a Director on 
30 November 2024.
The only presumptions of non-independence raised by the Code 
applicable to Mr Olympitis were that (i) he had been a Director for more 
than nine years (Mr Olympitis stepped down as a director on 
30 November 2024) and (ii) he had a beneficial interest in 45,000 
Ordinary Shares of 0.5p each of the Company. The Board found that Mr 
Olympitis  demonstrated total independence in his behaviour and in his 
interaction with the rest of the Board and that his deep, lived knowledge 
of the Group resulted in his being able to make positive contributions 
and  constructive challenges rather than diminish his contributions in any 
way. His interest in the Company’s shares was too minimal to have an 
impact on his performance as a director. The rest of the Board 
considered him to be independent in both character and judgment.
ME Group plc Annual Report 2024
81

Point of non-compliance with Code
Explanation for non-compliance 
Miss Coutaz-Replan is considered by the Board to be  
independent notwithstanding that she falls within 
several presumptions laid down by the Code as being 
likely to impair or that could appear to impair, a 
Non-executive Director’s independence, specifically 
that she has served  on the Board for more than nine 
years from the date of her first appointment and is 
beneficially entitled to shares  of the Company. 
Miss Coutaz-Replan’s employment as an Executive Director ended in 
August 2015 since when she has played no executive role in the Group 
and her dealings with the Executive Directors have been restricted to her 
role as a Non-executive Director. Miss Coutaz-Replan’s personal 
shareholding of 200,000 ordinary shares of 0.5p each represents only a 
very small percentage of the total issued share capital, too minimal to 
have an impact on her performance as a director. Her knowledge of the 
Group’s finances and associated systems and controls gives her great 
insight and the ability to ask pertinent questions and make constructive 
suggestions and rigorous challenges. The rest of the Board considers her 
to be independent in both character and judgment.
Sir John Lewis OBE is a member of the  
Audit Committee.
Under the predecessor to the Code, there was no restriction on the 
Chairman of the Board being a member of the Audit Committee and 
such membership in the case of Sir John Lewis OBE, in the opinion of the 
Board did not impede that committee’s functioning but enhanced it.
There was no external Board evaluation.
The Board opted to conduct its own internal review using an anonymised 
questionnaire. It believes the anonymity was a sufficient safeguard to 
encourage openness and transparency of feedback.  
The Nomination Committee consists of one director 
whom the Board conserved to be independent and 
one director whom the Board considered to be 
non-independent. This was contrary to Provision 17 
of the Corporate Governance Code which states 
amongst other things that, ‘majority of members of 
the committee should be independent non-executive 
directors’.
Until the question of Sir John Lewis’s independence was revisited  
by the Board, both members of the Nomination Committee were 
independent and therefore its composition was Code-compliant.   
The Committee has not met since this time so its composition has not 
affected anything. It is planned to revisit the composition of this 
Committee before the AGM in 2026.
Mr Crasnianski receives a pension contribution 
equal to 15% of his basic remuneration. The Code 
recommends that pension contribution rates for 
executive directors, or payments in lieu, should be 
aligned with those available to the workforce.
Following a review of Mr Crasnianski’s pension provision and how this 
compares with that of the general workforce, the Committee has agreed 
to maintain the CEO’s current pension at 15% of salary going forward. 
Given the diverse nature and geographies of the Company’s businesses 
and employees, no single Group-wide pension plan operates and 
therefore pension contribution rates vary across the Group with pension 
levels not necessarily reflecting seniority.
1 The Code and associated guidance are available on the Financial Reporting Council website at  
https://media.frc.org.uk/documents/UK_Corporate_ Governance_Code_2018.pdf.
Corporate Governance continued
Corporate Governance
ME Group plc Annual Report 2024
82

Board evaluation
The Chairman and Chief Executive Officer review 
the performance of other Executive Director. The 
Chairman reviews the performance of the Chief 
Executive, the other Executive Director(s) and 
each Non-executive Director. The Non-executive 
Directors, led by the Senior Independent Non-
executive Director evaluate the performance of 
the Chairman, taking into account the views of the 
Executive Directors. During the year, the Chairman 
meets with the Non-executive Directors without 
the Executive Directors being present. 
Under the guidance and supervision of the 
Company Secretary, the Board undertakes an 
internal process to assess the effectiveness of the 
Board during each financial year. This consists 
of a confidential survey. Areas identified in which 
there is considered to be room for improvement 
are usually addressed by the Board during the 
current year. 
Operation of the Board
The Board is normally scheduled to meet four or 
five times a year, with ad hoc meetings (including 
by way of conference and video calls) convened to 
deal with urgent matters. The Board has a formal 
schedule of matters reserved to it for decision. 
These include: the approval of the financial 
statements; dividend policy; major acquisitions, 
disposals and other transactions; significant 
changes in accounting policies; the constitution 
of Board Committees; risk management; and 
Corporate Governance policy.
The Board has delegated various matters 
to Committees, as detailed below. These 
Committees of the Board meet regularly (the 
Nomination Committee meets as required. The 
Committees deal with specific aspects of the 
management of the Company. The Board has 
delegated authority to the Committees and they 
have defined terms of reference; those of the 
Nomination, Audit and Remuneration Committees 
are available on the Company’s website (https://
me-group.com/governance/#tab-board-
committees-1). Decision-making relating to 
operational matters is handled by the Executive 
Directors and senior management.
Board and Committee papers are circulated in 
advance of each meeting and are supplemented 
by reports and presentations to ensure that Board 
members are kept fully informed. 
Regular communication between the Directors 
also takes place outside the formal forum of Board 
and Committee meetings.
The Board had five meetings during the year 
under review. A committee of the Independent 
Directors meeting alone had one meeting in 
that period.
Attendance of Directors at Board and Committee meetings is set out below:
Board
Audit 
committee
Remuneration
committee
Nomination
committee
J Lewis
5(5)
 3(3)
3(3)
0(0)
S Crasnianski
5(5)
–
–
–
T Crasnianski
5(5)
–
–
–
J-M Janailhac
5(5)
–
–
–
F Coutaz-Replan
4(5)
3(3)
–
–
E Olympitis
5(5)
 3(3)
3(3)
0(0)
C Claverie
5(5)
–
–
–
R Proglio 
5(5)
3(3)
–
–
ME Group plc Annual Report 2024
83

Audit Committee
This comprised Mr Proglio (Committee Chairman), 
Mr Olympitis (Senior Independent Director), Sir 
John Lewis OBE (Chairman of the Board), and 
Miss Coutaz-Replan (the Group’s former Finance 
Director). The Board considers that Miss Coutaz-
Replan and Sir John Lewis OBE have suitable 
recent and relevant financial experience to satisfy 
the requirements of the Corporate Governance 
Code (2018 edition). The Board also considered the 
same of Mr Olympitis during his membership of 
the Committee. (As Mr Olympitis stepped down 
after the year end,  the Board are considering the 
composition of that Committee.)
Meetings are normally held at least twice a year. 
Three meetings were held during the year ended 
31 October 2024. Other Directors, together with 
the Chief Financial Officer (currently a non-Board 
position) and representatives of the external 
auditor are generally invited to attend meetings.
The Audit Committee aims to meet with the 
external auditor, at least twice a year. On behalf 
of the Board, the Committee reviews the Group’s 
accounting and financial reporting practices, the 
reports of the internal auditor and external auditor, 
and compliance with policies, procedures and 
applicable legislation. In addition, the Committee 
monitors the effectiveness of both the external and 
internal audit functions and reviews the Group’s 
internal financial control systems and reporting 
processes, and risk-management procedures. 
The Committee considers the appointment of the 
external auditor and makes a recommendation on 
the audit fee to the Board; it usually assesses the 
effectiveness of the external auditor by means of an 
internal review process, assisted by a confidential 
questionnaire; it sets a policy for safeguarding the 
independence of the external auditor; and reviews 
the external auditor’s work outside of the audit 
itself, taking into account the nature of the work, the 
amount of the fees and whether it is appropriate for 
Key matters 
considered
In February 2025, 
the Committee 
met to review this 
Annual Report and to 
receive the external 
auditor’s update 
and report on its 
audit activity.
The Committee’s primary areas of focus were:
	
▪Considering how and when the 
Committee should exercise (and 
evidence) their oversight of 
management, notably in relation 
to their review of the effectiveness 
of internal controls, acquisitions 
and disposals, investments outside 
the normal course of business and 
approval of budgets and plans. 
	
▪The need for management to 
develop expertise in relation to 
sustainability either internally or 
externally to address the 
forthcoming challenges of 
more demanding 
sustainability reporting. 
	
▪The requirement to address other 
matters under ISA (UK) 260 to 
communicate with those charged 
with governance as a result of 
forthcoming changes to the 
Corporate Governance Code 2018 
as a result of the new iteration in 
the 2024 edition.  
 
	
▪During 2024, the FRC’s Audit 
Quality Review (AQR) team carried 
out an inspection of the external 
audit of our financial reporting for 
the 31 October 2023 financial year 
as part of their routine inspection 
activity. The FRC has provided a 
copy of their confidential report to 
the chairman of the committee, 
which has been reviewed and 
discussed by the committee and 
with Forvis Mazars. The findings of 
the review highlighted limited 
improvements were required in 
the documentation of certain 
aspects of the audit pertaining to 
management override of controls, 
group audit oversight and 
archiving. The committee is 
content that the matters raised do 
not give it concerns over the 
quality, objectivity or 
independence of the 2023 audit 
and have been addressed by 
Forvis Mazars in the context of the 
audit for the year ended 
31 October 2024.
Board Committees
Corporate Governance continued
Corporate Governance
84
ME Group plc Annual Report 2024

the external auditor to carry out such work. Details 
of the audit and non-audit fees are provided in note 
5 to the financial statements.
External auditor
Forvis Mazars LLP has been the external auditor 
of the Group since the AGM in October 2019. 
The audit partner is David Herbinet. The Audit 
Committee is satisfied with the effectiveness, 
objectivity and independence of the external 
auditor. Accordingly, a resolution will be proposed 
at the forthcoming AGM for Forvis Mazars LLP’s 
re-election as auditor for the coming year. The 
Board is committed to putting the audit contract 
out to tender at least once every ten years. It 
conducted a tender process for the external audit 
role in 2019 in which it invited three firms to tender 
for the role of external auditor; Forvis Mazars LLP 
was the successful tenderer.
The Audit Committee has obtained confirmation 
from Forvis Mazars LLP that no non-audit services 
were provided by Forvis Mazars LLP during the 
year. The Audit Committee is satisfied that Forvis 
Mazars LLP remains independent.
Remuneration Committee 
During the year ended 31 October 2024, 
the Remuneration Committee comprised 
Mr Emmanuel Olympitis (Committee 
Chairman) and Sir John Lewis OBE (Chairman of 
the Board). Mr Olympitis resigned as a Director 
with effect from 30 November 2024 and Miss 
Coutaz-Replan replaced him as Chair of the 
Remuneration Committee.
The Committee meets at least once a year.  
It met three times in the year ended 
31 October 2024.
The Committee makes recommendations 
to the full Board in respect of the Group’s 
remuneration policy. 
The Committee also keeps under review the 
remuneration of the Chairman and the Group’s 
Executive Directors (the Chairman would not 
play a part in deciding his own remuneration), 
to ensure that they are rewarded fairly for their 
contribution. The Committee also makes awards 
under the Executive Share Option Scheme. The 
Committee’s Terms of Reference are available on 
the Company’s website.
The Remuneration Report on pages 94 to 111 
provides details of how the Committee applies the 
directors’ remuneration principles of the Code. 
As two Directors stepped down after the year end, 
one of whom was a member of the Remuneration 
Committee, the Board are considering the 
composition of that Committee.
Nomination Committee
During the year ended 31 October 2024, the 
Nomination Committee comprised Sir John 
Lewis OBE (Committee Chairman and member 
of the Audit and Remuneration Committees) and 
Emmanuel Olympitis (Senior Independent Director, 
member of the Audit Committee and Chair of 
the Remuneration Committee). The Chairman 
of the Board would not chair the Nomination 
Committee when it addresses the appointment of 
his successor.  Mr Olympitis resigned as a Director 
with effect from 30 November 2024 and Miss 
Coutaz-Replan replaced him as a member of the 
Nomination Committee. The Committee is not 
compliant with the applicable provisions of the 
Code which requires that a majority of members 
of the Committee are Independent Non-executive 
Directors because the Board only considers 
Miss Coutaz-Replan to be independent, not 
Sir John Lewis.
The Committee, which meets as required, 
makes recommendations to the Board on the 
appointment of new directors. The Committee 
did not meet in the year ended 1 October 2024 
but its members speak frequently even in the 
absence of formal meetings in order to keep board 
composition under review and to ensure that a 
proper succession plan is in place at all times.
The Nomination Committee is committed 
to the pursuit of diversity, including gender 
diversity, throughout the business. Appointments 
to the Board are made on merit, against 
objective criteria and with due regard for the 
benefits of diversity on the Board, including 
gender diversity. The Nomination Committee 
does not commit to any specific targets, therefore. 
The Group’s Diversity Policy also recognises the 
benefits of diversity. 
The Nomination Committee will ensure that 
its development in this area is consistent with 
the Group’s current and future requirements, 
ME Group plc Annual Report 2024
85

1
2
3
4
Corporate Governance continued
Executive Team
As part of actions to further stabilise executive 
governance, the Group has taken the decision to 
evolve what was the Strategic Committee into a 
new Executive Team. The Group believes this is the 
correct Committee to provide coherence, optimise 
synergies, share best practices and support the 
Group’s succession process.
Led by key operational management, 
the Executive Team provides sustainable 
management and allows the Group to better plan 
for the future.
The Executive Team meets once a month to decide 
all strategies, resources and Group actions. Each 
member of the operational management team is 
responsible for, and in charge of, implementing the 
decisions from within their business area.
A larger Group Managers Committee  meets 
periodically, gathering country managers together 
with the Executive Team in order to discuss and 
review the implementation of communication, 
decisions and actions that have been decided by 
the Executive Team meetings.
The Executive Team comprises:
1 Serge Crasnianski 
Chief Executive Officer, Deputy Chairman 
2 Tania Crasnianski
Executive Director
3 Stéphane Gibon 
Chief Financial Officer
4 Charlotte Delbès 
Chief Marketing Officer
enhances Board effectiveness, and reflects the 
Company’s UK listing and the international 
activity of the Group.
During the year ended 31 October 2024, no 
vacancies for the Board arose, therefore no 
appointments were required. As turnover of 
Board members is low, as mentioned above, the 
Nomination Committee has not set any targets but 
as and when vacancies do arise, the Nomination 
Committee and the Board are committed to 
giving consideration to all interested and available 
candidates regardless of age, disability, sex, 
sexual orientation, pregnancy and maternity, race 
or ethnicity, religion or belief, gender identity, or 
marital or civil partnership status.
As two Directors stepped down after the year end, 
one of whom was a member of the Nomination 
Committee, the Board are considering the 
composition of that Committee and the board 
as a whole.
Corporate Governance
ME Group plc Annual Report 2024
86

Our commitment
The Board of ME Group is a supporter of gender 
and ethnic diversity as part of the Company’s 
commitment to diversity and inclusion in the 
broadest sense. 
We are committed to attracting and retaining the 
best people who reflect the diverse experiences 
and characteristics of the customers we serve. 
This is central to our core values, which include 
a commitment to the following ethics driving 
our behaviour: courage, creativity, solidarity, 
eco-responsibility and commitment. This 
encompasses, but goes beyond, gender and 
ethnic diversity. For example, we are focused 
on supporting those people who may be 
disadvantaged or marginalised in connection 
with their educational background, socio-
economic background or caring responsibilities, 
as well as characteristics which are protected 
under equality law. 
The Company has long been – and remains 
– an equal opportunities employer. It has 
had embedded a comprehensive equality, 
diversity and inclusion policy, the latest 
revision of which was made in 2022 (but which 
originates as far back as 2011) covering the 
entire employment lifecycle and emphasising 
our commitments and expected behaviours. 
A statement by the Company on its approach to 
this topic can be found here: https://me-group.
com/company-documents/.
The Board considers it a matter of the utmost 
importance in the best interests of shareholders 
and other stakeholders to fill positions with the 
best possible candidates regardless of their 
gender, ethnic origin or other attributes. It believes 
this is what investors want and that it is in the best 
interests of the Company. 
Listing rules: board targets regarding 
gender and ethnicity 
As at 31 October 2024 (the Company’s chosen 
reference date for reporting under Listing Rules 
6.6.(9) and (10):
	
▪37.5% of the Board consisted of women. None of 
the Chair, CEO, SID, and CFO (the last of which is 
not a statutory board position) is a woman, 
although from 2009 to 2015 the CFO (that office 
being then a statutory board position, and one 
Equality, diversity and inclusion
of only two statutory directors during that 
period) was a woman. Whilst this falls short of 
the ‘40%’ and ‘senior position’ targets set out in 
the Listing Rules, it exceeds the 33% target set 
by the Hampton-Alexander Review and the 
30% Club Investor Group in their widely adopted 
guidance. It also represents material compliance 
as the 2.5% shortfall represents less than one 
person owing to the numbers on our Board
	
▪None of the Board members was from an ethnic 
minority background as defined under the 
Listing Rules, although the Board comprised 
individuals of five different nationalities. 
The Board would point out the following by way of 
explanation and important context:
	
▪The Board was (and remains) relatively small 
and at the reference date consisted of two 
Executive Directors, one of whom was a woman, 
and five Non-executive Directors, of whom two 
were women. (The roles of Chief Marketing 
Officer and Head of HR are not board level 
positions at the Company, but if they were (as is 
common in other organisations), we would well 
have exceeded the 40% target set by the Listing 
Rules.)
	
▪The composition of the Board has remained 
relatively steady over the last few years 
(although two Directors stood down after 
31 October 2024). That is by design: the Group 
has undergone significant changes, making 
consistency and clarity of thought at Board level 
vitally important 
	
▪The Board comprises 37.5% female members, 
representing (i) two Non-executive Directors one 
of whom sits on the audit committee and (i) one 
Executive Director, who is head of legal and 
general secretary, and is also responsible for 
supervising the Group’s entities in Germany and 
Austria. As mentioned above, this is higher than 
the 33% target set by the 30% Club Investor 
Group and is close to 40%
	
▪As at 31 October 2024, 50% of the Company’s 
Executive Team comprised women.  
	
▪When Mr Olympitis stepped down as a Director 
at the end of November 2024, the percentage of 
female directors on the Board was 42.86%. After 
Miss Claverie stepped down as a Director on 
4 December 2024, it decreased to 33.33%.
ME Group plc Annual Report 2024
87

	
▪It is important to recognise that the Group has a 
large presence in, and the Company draws 
many of its leaders from, countries where the 
cultural and legal approach to ensuring Diversity 
&  Inclusion is very different. For example, in 
France and Germany asking candidates and 
employees to disclose their ethnicity can amount 
to a criminal offence, and it is counter-cultural to 
suggest the introduction of targets or quotas for 
improving representation. Whilst the Company 
and the Board will continue to strive for 
improvement, it must do so in a way that 
remains respectful of, and sensitive to, differing 
expectations in our main markets and the rule of 
law in other jurisdictions 
	
▪As an equal opportunities employer, the 
Company is committed to providing equal 
career opportunities for all its employees 
without discrimination, and pursuing fair and 
equitable policies and procedures for 
recruitment, training and development. It gives 
full consideration to all applications from 
persons with protected characteristics and more 
broadly from a diverse range of backgrounds, 
with due regard to their aptitudes and abilities. 
Indeed, we have a paragraph stated on all our 
job postings as follows ‘As an equal 
opportunity’s employer, ME Group is committed 
to the equal treatment of all current and 
prospective employees and does not condone 
discrimination on the basis of age, disability, sex, 
sexual orientation, pregnancy and maternity, 
race or ethnicity, religion or belief, gender 
identity, or marriage and civil partnership.’
We aspire to have a diverse and inclusive 
workplace and strongly encourage suitably 
qualified applicants from a wide range of 
backgrounds to apply and join our Company.
The Board recognises the risks of applying hard 
short-term targets, which can give rise to a 
perception of an uneven playing field, and which 
can discourage qualified applicants and existing 
employees from seeking positions.
However, the Board will continue to encourage 
and give consideration to candidates from a 
diverse range of backgrounds and experiences 
when seeking out the best talent whenever a 
position comes up to be filled. The Board does 
not believe that positions should be created 
for the ad hoc purpose of meeting targets, and 
therefore another reason for not meeting the 
40% level stipulated by the Listing Rule and other 
targets set out in the Listing Rules is simply that 
positions have not arisen requiring to be filled 
partly as a result of the Group’s relatively low 
turnover of officers.  
More broadly, the Board actively supports the roll-
out of initiatives under the Equality, Diversity, and 
Inclusion Policy, referred to below, to broaden the 
diversity of the Company’s workforce, and to ensure 
the Company’s culture is as inclusive as possible. 
We collected the data which informs this part 
of our report by questionnaires sent to all the 
relevant persons and which were adapted to 
ensure compliance with local laws. 
Equality, diversity and inclusion policy
The Board supported the Company’s embedding 
of its comprehensive Equality, Diversity and 
Inclusion Policy (ED&I Policy) in July 2022. The 
ED&I Policy applies to anyone who works in 
the Company, including the Board (and its 
committees). It seeks to emphasise the Company’s 
commitments to equality, diversity and inclusion 
(ED&I), sets expectations in respect of employees’ 
behaviour and sets out steps the Company is 
taking to ensure an inclusive culture. The ED&I 
Policy deliberately takes a broad and ambitious 
approach to diversity and commits to trying to 
ensure that recruitment, promotion and retention 
procedures do not result in less favourable 
treatment because of someone’s disability, 
gender, gender identity or gender reassignment 
status, marital status, race, racial group, ethnic 
or national origin, or nationality, religion or 
belief, sexual orientation, age, civil partnership 
status, pregnancy or maternity, paternity, 
educational background, socio-economic 
background, caring responsibilities, part-time 
status or fixed-term status.
The ED&I policy is shared with all our workers on 
the UK HR system available to all UK employees 
via self-service and easy access on laptops and 
mobile phones; it requires acknowledgement. 
There is an Equality and Diversity training 
programme which can be rolled out to all 
employees in the UK through our WorkWize 
training portal. The ED&I Policy also dedicates 
a section specifically to the ways in which the 
Corporate Governance continued
Corporate Governance
ME Group plc Annual Report 2024
88

Company seeks to ensure inclusion of disabled 
people, to give tangible examples of the 
Company’s approach and to showcase its focus 
on disability inclusion. 
We are asked to report on the results of the ED&I 
Policy in the reporting period. It is difficult to 
point to quantitative evidence of improvements 
in concepts like inclusion which are inherently 
difficult to measure, especially where progress 
on such matters is inevitably incremental. 
However, we are encouraged to actively follow 
this policy to create a more inclusive workplace, 
which helps the business attract candidates with 
a wide range of skills from diverse backgrounds. 
We believe that this helps keep the Company 
successful, and that our employees are motivated 
and reassured by the fact that we are an equal 
opportunities employer. 
We are also required to report on the gender 
and ethnicity data in relation to our Board and 
executive management in tables prescribed under 
the Listing Rules. These are set out below. We 
collected this information by asking each member 
of the Board and executive management, 
where permitted by law to do so, to complete 
a questionnaire to confirm which of the below 
categories describes them.
Table for reporting on gender identity or sex
Role
Number of Board 
members
% of  
the Board
Number of  
senior positions 
on the Board 
(CEO, CFO, SID 
and Chair
Number in 
executive 
management 
(plus company 
secretary)
% of executive 
management
(plus company 
secretary)
Men
5
62.5
3
3
60
Women
3
37.5
–
2
40
Not specified/prefer not to say
–
–
–
–
–
Table for reporting on ethnic background
Role
Number of Board 
members
% of  
the Board
Number of  
senior positions 
on the Board 
(CEO, CFO, SID 
and Chair
Number in 
executive 
management 
(plus company 
secretary)
% of executive 
management
(plus company 
secretary)
White British or other  
White (including minority – 
white groups) 
2
17
–
1
20
Mixed/Multiple Ethnic Groups
–
–
–
–
–
Asian/Asian British
–
–
–
–
–
Black/African/Caribbean/ 
Black British
–
–
–
–
–
Other ethnic group,  
including Arab
–
–
–
–
–
Not specified/prefer not to say
5
83
–
–
–
Notes
1	 Data were acquired by using questionnaires seeking the information required by the Listing Rules. Having sought legal advice, the  
Company was informed that it could not lawfully ask questions around ethnicity to French nationals therefore it did not do so. 
2	 As at 31 October 2024, the Board consists of French, Greek, German, Swiss and UK nationals. The Executive Management (which the 
Company calls its Executive Team) comprised French, Swiss and German nationals.  
ME Group plc Annual Report 2024
89

Shareholder communication 
and engagement
The Chief Executive Officer has regular meetings 
with the Company’s major institutional 
shareholders to help ensure, amongst others, that 
the Board develops an understanding of the views 
of major shareholders about the Company and 
the Group.
The Chairman also meets with major shareholders 
and has contact with them as and when required. 
The Senior Independent Non-executive Director 
and, where appropriate, other Non-executive 
Directors, are also made available to meet with 
major shareholders on request. Any pertinent 
feedback arising from such meetings is reported 
to the Board at its regular meetings and/or by 
correspondence or dialogue.
In normal circumstances, private investors are 
encouraged to attend the AGM and have the 
opportunity to question the Board. All members of 
the Board usually attend the AGM. Shareholders 
are given the opportunity to vote on each separate 
issue. The number of proxy votes lodged is given at 
the meeting after the vote on a show of hands for 
each resolution and is published on the Company’s 
website after the meeting.
Corporate Governance continued
Corporate Governance
ME Group plc Annual Report 2024
90

Accountability and internal control
The Board is ultimately responsible for the Group’s 
systems of internal control and risk management, 
and for reviewing their effectiveness. This is effected 
by receiving reports from the Audit Committee 
following its review. The Board confirms that it 
has reviewed the effectiveness of the systems 
of internal control and risk management for the 
year under review. The Board is generally satisfied 
that such systems have operated adequately 
throughout the period.
The system of internal control is designed to 
manage, rather than eliminate, the risk of failure 
to achieve business objectives. Such a system can, 
however, provide only reasonable and not absolute 
assurance against material misstatement or loss.
The Group has in place processes for identifying, 
evaluating and managing the significant risks that 
are applicable to the business. The Board regularly 
reviews these processes.
The Chief Executive Officer is ultimately responsible 
for risk management. Executive Managers of 
individual Group companies are responsible for the 
identification, evaluation and management of the 
key risks applicable to their areas of responsibility. 
These risks are assessed on a regular basis.
The Managers of Group companies are aware 
of their responsibility to operate systems of 
internal control that are effective and efficient 
for their businesses, to provide reliable financial 
information and to ensure compliance with local 
laws and regulations.
The Group has a comprehensive budgeting system, 
with an annual budget approved by the Board. 
Actual results are reported monthly through 
the Group’s financial systems, and variances 
are reviewed. The Audit Committee receives 
reports from the external auditor and reports its 
conclusions to the Board.
A whistle-blowing procedure by which staff may 
raise concerns about possible improprieties in 
matters of financial reporting or other matters 
was in place throughout the year. The whistle-
blowing policy can be found on the Company’s 
website at: https://me-group.com/wp-content/
uploads/2022/01/Photo-Me-Whistleblowing-
Policy.pdf.
Internal control and risk management in 
relation to the financial reporting process
The Group has a thorough assurance process in 
place in respect of the preparation, verification 
and approval of periodic financial reports.
This process includes:
	
▪The involvement of qualified, professional 
employees with an appropriate level of 
experience (both in Group finance and 
throughout the business)
	
▪Formal sign-offs from appropriate business 
segment managing directors and finance 
directors
	
▪Comprehensive review and, where appropriate, 
challenge from key internal Group functions
	
▪A transparent process to ensure full disclosure of 
information to the external auditor
	
▪Engagement of a professional and experienced 
firm as external auditor
	
▪Oversight by the Audit Committee, involving 
(amongst other things):
i,	 A detailed review of key financial 
reporting judgments that have been 
discussed by management
ii,	Review and, where appropriate, challenge on 
matters including: the consistency of, and any 
changes to, significant accounting policies and 
practices during the year; significant 
adjustments arising as a result of the external 
audit; the going concern assumption; and the 
Company’s statement on internal control 
systems, before endorsement by the Board
The above process, plus the review by the Audit 
Committee of a comprehensive note that sets out 
the details of the preparation, internal verification 
and approval process for the Annual Report and 
Accounts, provides comfort to the Board that the 
Annual Report and Accounts, taken as a whole, 
are fair, balanced and understandable, and give 
the information necessary for shareholders to 
assess the Group’s position and performance, 
business model and strategy. In connection with 
the audit for year ended 31 October 2024, the 
above process and review did not result in any 
adverse findings, and the Audit Committee found 
the process and associated controls sufficient and 
adequate for their purpose.
Control & Risk
ME Group plc Annual Report 2024
91

Statement of Directors’ 
Responsibilities
Sir John Lewis OBE, Serge Crasnianski, Tania Crasnianski, 
Françoise Coutaz-Replan, Jean-Marc Janailhac and René Proglio 
are the Directors of the Company and are responsible for 
preparing the Annual Report and the financial statements in 
accordance with applicable law and regulations.1
Company law requires the Directors to prepare 
financial statements for the Group and the 
Company for each financial year. Under that 
law, the Directors are required to prepare the 
Group financial statements in accordance 
with UK-adopted international accounting 
standards and applicable law and have elected 
to prepare the Company’s financial statements 
on the same basis.
Under company law, the Directors must not 
approve the financial statements unless they are 
satisfied that they give a true and fair view of the 
state of affairs of the Group and the Company and 
of their respective profit or loss for that period. In 
preparing each of the Group and the Company’s 
financial statements, the Directors are required to:
	
▪Select suitable accounting policies and then 
apply them consistently;
	
▪Make judgments and accounting estimates that 
are reasonable and prudent;
	
▪State whether they have been prepared in 
accordance with UK-adopted international 
accounting standards, subject to any material 
departures disclosed and explained in the Group 
and Company financial statements respectively; 
and
	
▪Prepare the financial statements on the 
going-concern basis unless it is inappropriate to 
presume that the Group and the Parent 
Company will continue in business.
1 	 The functions of the persons named here can be found on  
pages 72 to 73.
The Directors are responsible for keeping 
adequate accounting records that are sufficient to 
show and explain the Company’s transactions and 
disclose with reasonable accuracy at any time the 
financial position of the Company and the Group 
and enable them to ensure that their financial 
statements and the Directors’ Remuneration 
Report comply with the Companies Act 2006 
and as regards the Group’s financial statements, 
Article 4 of the IAS Regulation.
The Directors have general responsibility for 
taking such steps as are reasonably open to 
them to safeguard the assets of the Group and to 
prevent and detect fraud and other irregularities.
Under applicable law and regulations, the 
Directors are also responsible for preparing a 
Strategic Report, Directors’ Report, Directors’ 
Remuneration Report and Corporate 
Governance Statement that comply with that 
law and those regulations.
The Directors are responsible for the maintenance 
and integrity of the corporate and financial 
information included on the Company’s website. 
Legislation in the UK governing the preparation 
and dissemination of financial statements may 
differ from legislation in other jurisdictions.
Corporate Governance
ME Group plc Annual Report 2024
92

Responsibility Statement of the Directors 
in respect of the annual financial report
Each of the Directors of the Company, whose 
names and functions are listed on page 72, 
confirms that, to the best of his or her knowledge:
	
▪The financial statements, which have been 
prepared in accordance with UK-adopted 
international accounting standards, give a true 
and fair view of the assets, liabilities, financial 
position and profit or loss of the Company and 
the undertakings included in the consolidation 
taken as a whole; and
	
▪The Strategic Report and Directors’ Report in 
the Annual Report include a fair review of the 
development and performance of the business 
and the position of the Company and the 
undertakings included in the consolidation taken 
as a whole, together with a description of the 
principal risks and uncertainties that they face.
Fair, balanced and understandable
In accordance with the principles of the UK 
Corporate Governance Code (2018 edition), the 
Directors have arrangements in place to ensure 
that the information presented in the Annual 
Report is fair, balanced and understandable; 
these are described on page 91.
The Board considers, on the advice of its Audit 
Committee, that the Annual Report, taken as 
a whole, is fair, balanced and understandable, 
and provides the information necessary for 
shareholders to assess the Company’s and the 
Group’s position and performance, business 
model and strategy.
Significant accounting policies, critical 
estimates and key judgments
Our significant accounting policies are set out 
on pages 126 to 135 of the consolidated financial 
statements and conform to UK-adopted 
international accounting standards. These policies 
and applicable estimation techniques have been 
reviewed by the Directors who have confirmed 
them to be appropriate for the preparation of the 
2023/2024 consolidated financial statements.
Statement of Compliance with  
the UK Listing Rule 5.4
The Company has in place a written and legally 
binding agreement and constitution to enable it to 
comply with Listing Rule 5.4. As one independent 
Non-executive Director, René Proglio, is being 
proposed for re-election at the Company’s AGM 
to be held on 25 April 2025, his re-election will be 
conducted in accordance with Listing Rules 6.2.8 
and 6.2.9.
By order of the Board
Sir John Lewis OBE
Non-executive Chairman
24 February 2025
In accordance with the principles of the UK Corporate Governance 
Code (2018 edition), the Directors have arrangements in place to 
ensure that the information presented in the Annual Report is fair, 
balanced and understandable.
ME Group plc Annual Report 2024
93

Françoise Coutaz-Replan
Chair of the Remuneration Committee
Directors’ 
Remuneration  
Report
In the 12 months ended 31 October 2024, the 
Committee’s work has largely been focused on 
operating the new Directors’ Remuneration Policy 
which was approved by shareholders at the 2024 
AGM, ensuring that Executive Directors and senior 
executives remain appropriately incentivised and 
rewarded in respect of the Company’s performance. 
Corporate Governance
ME Group plc Annual Report 2024
94

Annual Statement
Dear Shareholder,
On behalf of the board, I am pleased to present 
my first Directors’ Remuneration Report as 
Chair of the Committee, having taken over 
the role from Emmanuel Olympitis (Manoli) on 
30 November 2024. Manoli had chaired the 
Committee since July 2010 and I would like to 
take this opportunity to thank him on behalf of 
the Board for his hard work and dedication over 
the years. (The Remuneration Committee and 
the Board are considering the composition of the 
Committee in the light of Manoli’s departure.)
This report, which covers the 12 months ended 
31 October 2024, has been prepared in line 
with the provisions of the Companies Act 2006 
and Schedule 8 of the Large and Medium-
sized Companies and Groups (Accounts and 
Reports) Regulations 2008 (as amended). The 
report has also been prepared in line with the 
recommendations of the 2018 UK Corporate 
Governance Code and the requirements of the 
FCA’s UK Listing Rules.
This report is divided into three sections being:
This Annual Statement, which summarises 
the work of the Committee, remuneration 
outcomes in 2023/24 and how the 
Remuneration Policy will be operated in 
2024/25;
The Remuneration Policy Report, which 
details the Company’s Remuneration Policy 
for the remuneration of Executive and 
Non-executive Directors as approved by 
shareholders at the 2024 AGM; and
 
The Annual Report on Remuneration, which 
discloses details of the Committee, how the 
Policy was implemented in the year ended 
31 October 2024, and how the Policy will 
operate for the year ending 31 October 2025.
The Annual Statement and Annual Report on 
Remuneration will be subject to an advisory 
shareholder vote at the AGM on 25 April 2025. 
Work of the committee during the 
12 months ended 31 October 2024
The Committee’s main activities during the period 
were as follows:
	
▪Agreeing the performance against the targets 
for the 2022/2023 annual bonus awards;
	
▪Agreeing the approach in respect of the 
2023/2024 annual bonus awards;
	
▪Agreeing the targets for the 2023/2024  
annual bonus;
	
▪Agreeing the award levels and performance 
targets for the 2024 ESOS awards;
	
▪Seeking shareholder approval for the Directors’ 
Remuneration Policy at the 2024 AGM, given 
that it was reaching the end of its three-year 
shareholder approved term; and
	
▪Seeking shareholder approval for the ME Group 
Executive Share Option Scheme (2024) at the 
2024 AGM given that the previous scheme 
(Photo-Me Executive Share Option Scheme 
2014) was reaching the end of its ten-year 
shareholder approved life.
In addition, the Committee sought to ensure that 
the Policy and practices were (and continue to be) 
consistent with the six factors set out in Provision 
40 of the 2018 UK Corporate Governance Code:
Clarity – The current Policy is understood by 
our senior executive team and we have sought 
to articulate it clearly to our shareholders and 
representative bodies (both on an ongoing basis 
and during consultation when material changes 
are being made).
Simplicity – The Committee is mindful of the 
need to avoid overly complex remuneration 
structures which can be misunderstood and 
deliver unintended outcomes. Therefore, a 
key objective of the Committee is to ensure 
that our executive remuneration policies and 
practices are straightforward to communicate 
and operate.
Risk – Our current Policy has been designed 
to ensure that inappropriate risk-taking is 
discouraged and will not be rewarded via:  
(i) the balanced use of both short-term incentives 
and market value share options which employ 
a blend of financial, non-financial and share 
price hurdles; (ii) the significant role played by 
equity in our incentive plans; and (iii) malus/
clawback provisions.
ME Group plc Annual Report 2024
95

Directors’ Remuneration Report continued
Predictability – Our incentive plans are subject to 
individual caps, with our share plans also subject 
to market standard dilution limits.
Proportionality – There is a clear link between 
individual awards, delivery of strategy and our 
long-term performance.
Alignment to culture – Our executive pay policies 
are aligned to culture through the use of metrics 
in both the annual bonus and share options that 
measure how we perform against our KPIs and 
the long-term performance of the share price.
Remuneration outcomes in 2023/24 
The performance of the Group is summarised on 
page 1, and in the financial statements on pages 
122 to 197.
In respect of the annual bonus for the year ended 
31 October 2024, performance against the profit 
and strategic targets resulted in bonus awards 
of 150% of salary for Mr Crasnianski and 34% of 
salary for Miss Tania Crasnianski. Further details 
of the target set, and the performance against 
those targets are set out in the Annual Report 
on Remuneration.
Based on an EPS for the year ended 
31 October 2024 of 14.36p against a target 
range of 10.5p to 13p, ESOS awards granted 
on 12 May 2022 are expected to vest in 
full on 12 May 2025. Details of the awards 
vesting, and their pre-tax intrinsic value as at 
31 October 2024, are detailed in the Annual Report 
on Remuneration.
Implementation of the remuneration 
policy for 2024/25
The Committee proposes to operate the Policy for 
the year ending 31 October 2025 as follows:
	
▪Executive Directors’ current base salaries, 
together with prior year comparators (split 
between Euro and GBP where salaries are split 
into two currencies) are shown below:
	
▪Benefit provision will be in line with the 
approved Policy
	
▪Mr Crasnianski’s pension provision will continue 
at 15% of salary going forward. Given the diverse 
nature and geographies of the Company’s 
businesses and employees, no single Group-
wide pension plan operates and therefore 
pension contribution rates vary across the Group 
with pension levels not necessarily reflecting 
seniority. Miss Crasnianski does not receive a 
pension provision
	
▪The annual bonus for the year ending 
31 October 2025 will continue to be capped at 
150% of salary, with the majority of the targets 
based on pre-tax profit growth and a minority 
based on a number of key personal/strategic 
targets. The bonus targets are currently 
considered to be commercially sensitive and as 
such, the targets and performance against the 
targets will be disclosed retrospectively in next 
year’s Directors’ Remuneration Report
	
▪Future grants of ESOS awards to Executive 
Directors will be kept under review.
Use of discretion
In determining remuneration outcomes for the 
year ended 31 October 2024, the Committee has 
not exercised discretion.
Executive Directors’ current base salaries, together with prior year comparators  
split between Euro and GBP
Salary from 1/11/2024
Salary from 1/11/2023
Role
Name
€
£
€
£
CEO
Serge Crasnianski
–
560,211
–
560,211
Executive Director
Tania Crasnianski1
 290,000
50,000
 290,000
50,000
1	 Ms Crasnianski is paid €290,000 under a contract with ME Group GSS (previously known as Photo Me France SAS), and £50,000 under a 
contract with Photo-Me Limited.
Corporate Governance
ME Group plc Annual Report 2024
96

Shareholder engagement
The Committee takes an active interest in 
shareholder views on our Executive Directors’ 
Remuneration Policy and is mindful of the 
concerns of shareholders and other stakeholders. 
This is reflected in the Company’s voting results 
at the 2024 AGM (approval of the current 
Remuneration Policy) and recent AGMs in respect 
of the Annual Statement and Remuneration 
Report resolutions which were supported by 
a significant majority of shareholders. The 
Committee hopes that shareholders continue 
to support the Remuneration Committee, and 
specifically the resolution in respect of the Annual 
Statement and Annual Report on Remuneration 
at the 2025 AGM.
Yours faithfully, 
Françoise Coutaz-Replan
Chair of the Remuneration Committee
24 February 2025
ME Group plc Annual Report 2024
97

Remuneration  
Policy Report
A summary of the Policy approved by shareholders at the 
26 April 2024 AGM is set out below. The full Policy which 
was approved by shareholders is set out in the Annual Report 
for the year ended 31 October 2023.
The Committee’s Remuneration Policy for 
the Executive Directors is to have regard to 
the directors’ experience and the nature and 
complexity of their work in order to provide a 
competitive remuneration package that attracts, 
retains and motivates high-calibre executives 
from whom first-class performance is expected. 
The Remuneration Policy is also intended to be 
consistent with the Company’s business objectives, 
risk profile and shareholder interests.
In order to align the interests of shareholders 
and Executive Directors, a significant proportion 
of the remuneration of Executive Directors is 
performance-related, through an annual bonus 
plan and the grant of share options.
The Committee will ensure that the incentive 
structures for Executive Directors and senior 
managers will not raise environmental, social 
or governance (“ESG”) risks by inadvertently 
motivating irresponsible behaviour. More 
generally, with regard to overall remuneration 
structures, there is no restriction on the Committee 
that prevents it from taking into account ESG 
matters, nor do these remuneration structures 
encourage inappropriate operational risk-taking.
Component
Purpose and link 
to strategy
Operation
Maximum
Performance measures
Salary
Reflects the value of 
the individual and 
their role
Reflects skills and 
experience over time
Provides an 
appropriate level of 
basic fixed income, 
avoiding excessive 
risk arising from 
over-reliance on 
variable income
Normally reviewed 
annually, effective 
1 May
Normally paid in cash; 
pensionable
Comparison against 
companies with 
similar characteristics 
and comparators 
taken into account 
in review
The Committee is guided by 
the requirements of the 
Company and prevailing 
market levels
However, no Executive 
Director will receive a base 
salary increase in excess of 
10% p.a., except to reflect 
the fact that their salary 
was set at a lower level 
initially, with the intention 
that the salary be increased 
to a more market-reflective 
level as the individual gains 
experience (subject to 
performance)
N/A
Benefits
Provides insured 
benefits to support 
the individual and 
their family during 
periods of ill health 
or death
Gives allowances to 
support individuals in 
their relevant roles
Includes company car 
and private medical 
insurance, and may 
include an overseas 
housing allowance 
for a director working 
outside of his or her 
country of normal 
residence
Other benefits may 
be offered where 
appropriate 
Benefits will not normally 
be provided with a value 
per Executive Director in 
excess of £75,000 p.a.
N/A
Corporate Governance
ME Group plc Annual Report 2024
98

Component
Purpose and link 
to strategy
Operation
Maximum
Performance measures
Annual 
Bonus
Incentivises delivery of 
specific Company, 
divisional and 
personal annual goals
Maximum bonus only 
payable for achieving 
specified targets
Normally payable in 
cash; non-
pensionable
Committee has the 
discretion to defer up 
to 50% of the bonus in 
shares for three years
Up to 150% of base salary 
p.a.
Performance is 
assessed on an 
annual basis, based 
on the achievement 
of objectives relating 
to financial 
performance, 
progress of strategic 
priorities and/or 
personal targets. The 
specific measures 
used in the bonus and 
their weighting may 
vary each year 
depending on 
business context and 
strategy
Withholding and 
recovery provisions 
are operated
Pension
Provides competitive 
retirement benefits
Defined contribution 
Executive Directors 
may be offered cash 
in lieu of pension
Workforce aligned (noting 
that no single Group wide 
pension plan operates and 
therefore pension 
contribution rates vary 
across the Group with 
pension levels not 
necessarily reflecting 
seniority)
N/A
Executive 
Share 
Option 
Scheme 
(ESOS)
Aligns Executive 
Directors’ interests 
with those of 
shareholders
Retention
Annual awards of 
market value options 
may be granted
The Committee 
reviews the quantum 
of awards annually 
and monitors the 
continuing suitability 
of the performance 
measures
Awards vest after 
three years and a two 
year post vesting 
holding period will 
operate
Up to 150% of base salary 
p.a.
The Remuneration 
Committee may set 
such performance 
conditions on awards 
as it considers 
appropriate (whether 
financial or non-
financial; and 
whether corporate, 
divisional or 
individual)
EPS (based on sliding 
scale vesting targets) 
is currently the sole 
performance metric 
used
Up to 25% of salary 
vests at threshold, 
increasing to 150% 
vesting at maximum
Withholding and 
recovery provisions 
are operated
ME Group plc Annual Report 2024
99

Remuneration Policy Report continued
Component
Purpose and link 
to strategy
Operation
Maximum
Performance measures
Share 
Ownership 
Guidelines
Provides alignment of 
interests between 
Executive Directors 
and shareholders
In employment: 
Executive Directors 
are required to build 
and maintain a 
shareholding 
equivalent to at least 
two years’ base salary 
through the retention 
of 50% of the 
net-of-tax vested 
share awards or 
through open-market 
purchases
Post cessation: 
Executive Directors 
will be required to 
retain a shareholding 
for two years post 
cessation of 
employment
In employment: 200% of 
salary
Post cessation: 100% of the 
in-employment guideline 
(or actual shareholding if 
lower) excluding: (i) own 
shares purchased/shares 
currently held; and (ii) 
shares vesting from any 
share award granted prior 
to the 2021 AGM
Non-
executive 
Directors
Provides fees 
reflecting time 
commitments and 
responsibilities, in line 
with those provided by 
similarly sized 
companies
Cash fee paid on a 
monthly basis; fees 
are reviewed annually
Not entitled to 
participate in any 
Group pension 
scheme. No awards to 
be granted under the 
annual bonus or ESOS
No Non-executive 
Director receives any 
benefits in kind (other 
than in respect of the 
expenses relating to 
the performance of 
that individual’s 
duties, such as travel 
to/from Board 
meetings)
The Committee is guided by 
market rates, time 
commitments and 
responsibility levels
However, aggregate 
annual fees will not exceed 
£750,000 or such other 
figure as provided for in the 
Company’s Articles of 
Association from time to 
time
The Board may request 
that a Non-executive 
Director undertake services 
not within the normal scope 
of his or her role. Should this 
be the case in the future, a 
commercial rate would be 
paid and full disclosure 
would be provided in the 
relevant Directors’ 
Remuneration Report
N/A
Corporate Governance
ME Group plc Annual Report 2024
100

Choice of performance measures
The Committee has given careful consideration 
to the performance measures applicable to 
both the annual bonus and the Executive Share 
Option Scheme.
The choice of the performance metrics 
applicable to the annual bonus scheme reflects 
the Committee’s belief that any incentive 
compensation should be appropriately 
challenging, with the majority (or the entirety) 
linked to the achievement of profit-related targets. 
The Committee may also link a proportion of 
the annual bonus to strategic and/or personal 
objectives if it deems this appropriate with 
regard to the Company’s key objectives. The 
earnings per share (EPS) performance condition, 
applicable to the Executive Share Option Scheme, 
was selected by the Committee on the basis 
that it incentivises the delivery of sustainable 
long-term financial performance and rewards 
management for growing the Company while 
retaining an appropriate profit margin. The use 
of share options retains a robust link between 
management and shareholders by incentivising 
management to deliver long-term growth in 
the Company’s share price. The Committee 
retains discretion over the use of other financial/
share price-based performance metrics and 
the calculation of EPS in order to appropriately 
adjust for any material one-off items including 
(but not limited to) major acquisitions, changes in 
accounting policies and major share issues.
The Committee operates the Executive 
Share Option Scheme in accordance with the 
scheme rules, the Listing Rules and HMRC 
legislation. The Committee, consistent with 
market practice, retains discretion over a 
number of areas relating to the operation and 
administration of the plan.
How employees’ pay is taken into account
The Committee is aware of the general pay 
and conditions in the Group as a whole when 
determining the directors’ Remuneration Policy 
and its implementation. However, reflecting 
standard practice, employees are not consulted in 
the formulation of the policy.
How shareholders’ views  
are taken into account
The Committee continues to take an active 
interest in shareholder views on our executive 
Remuneration Policy and is mindful of the 
concerns of shareholders and other stakeholders. 
This is reflected in the voting result at the AGM 
held on 26 April 2024, with 96.44% shareholder 
support (of votes cast) in respect of the current 
Directors’ Remuneration Policy.
Approach to recruitment and promotions
The remuneration package for a new Executive 
Director would be set in accordance with the 
terms of the Company’s prevailing approved 
Remuneration Policy at the time of appointment 
and takes into account the skills and experience of 
the individual, the market rate for a candidate of 
that experience and the importance of securing 
the relevant individual.
Service contracts will be subject to any mandatory 
provisions of foreign laws where such laws govern 
a director’s contract of employment providing that 
the use of such foreign law is not deliberately used 
to circumvent this policy.
The salary would be provided at such a level 
as required to attract the most appropriate 
candidate, and may be set initially at a below 
mid-market level on the basis that it may progress 
towards the mid-market level once expertise and 
performance have been proven and sustained.
Pension provision will be in line with the 
Company’s prevailing approved Remuneration 
Policy at the time of appointment.
Consistent with Part 4 of the Large and Medium-
sized Companies and Groups (Accounts and 
Reports) (Amendment) Regulations 2013 as 
amended, the cap on benefit provisions does not 
apply to new recruits, although the Committee 
would not envisage exceeding this caps in practice 
unless absolutely necessary.
The annual bonus potential would be limited to 
150% of salary, and grants under the Executive 
Share Option Scheme would be limited to 150% 
of salary. In addition, the Committee may offer 
additional cash and/or share-based elements to 
replace deferred or incentive pay forfeited by an 
executive leaving a previous employer.  
ME Group plc Annual Report 2024
101

Remuneration Policy Report continued
It would seek to ensure, where possible, that these 
awards would be consistent with awards forfeited, 
in terms of vesting periods, expected value and 
performance conditions.
For an internal Executive Director appointment, 
any variable pay element awarded in respect of 
the prior role may be allowed to pay out according 
to its original terms.
For external and internal appointments, the 
Committee may agree that the Company 
will meet certain relocation and/or incidental 
expenses, as appropriate.
Fee structure and quantum for Non-executive 
Director appointments will be based on the 
prevailing Non-executive Director fee policy.
Approach to leavers
No Executive Director has the benefit of 
provisions in his or her service contract for the 
payment of predetermined compensation in the 
event of a termination of employment. It has been 
the Committee’s general policy that the service 
contracts of Executive Directors (none of which is 
for a fixed term) should provide for termination 
of employment by giving notice or by making 
a payment of an amount equal to base salary 
(and in the case of the CEO and other Executive 
Directors, an additional amount equal to the 
cost of providing any benefits for the period of 
notice) in lieu of any unserved notice period. It is 
the Committee’s general policy that no Executive 
Director should be entitled to a notice period or 
payment on termination of employment in excess 
of the levels set out in his or her service contract. 
In determining amounts payable on termination, 
the Committee also considers, where it is able 
to do so, appropriate adjustments to take into 
account accelerated receipt and the Executive 
Director’s duty to mitigate his or her loss. 
An annual bonus may be payable for a good leaver 
(e.g. death, ill health, disability, redundancy or other 
circumstances at the discretion of the Committee) 
with respect to the period of the financial year 
served, although it will be prorated for time served 
and paid at the normal pay-out date.
The treatment of any share awards granted to an 
Executive Director will be determined based on 
the relevant scheme rules.
The default treatment under the Executive Share 
Option Scheme is that any outstanding awards 
or unexercised options lapse on cessation of 
employment. However, in certain prescribed 
circumstances (e.g. death, injury, disability 
or other circumstances at the discretion of 
the Committee), “good leaver” status can be 
applied at the discretion of the Committee or 
shall apply in relation to HMRC tax-favoured 
options as relevant. In this scenario, any 
outstanding options will normally be exercisable 
on the date of cessation and remain exercisable 
for a period of six months (or 12 months in the 
case of death). Alternatively, in the case of 
non-tax favoured options, the Committee has the 
discretion to determine that good leavers’ awards 
should continue to be exercisable based on the 
normal timetable.
The extent to which outstanding option awards 
become exercisable for good leavers will 
depend on the satisfaction of any applicable 
performance conditions (over a curtailed or full 
performance period, as relevant). Time pro rating 
of options will apply to good leavers’ awards 
unless the Committee determines that time 
prorating is inappropriate.
The Company has the power to enter into 
settlement agreements with Directors and to pay 
compensation to settle potential legal claims. In 
addition, and consistent with market practice, 
in the event of the termination of an Executive 
Director, the Company may make a contribution 
towards that individual’s legal fees and fees for 
outplacement services as part of a negotiated 
settlement. Any such fees will be disclosed as part 
of the detail of termination arrangements. For the 
avoidance of doubt, the policy does not include an 
explicit cap on the cost of termination payments.
No payments for loss of office were made to any 
Directors in the year ended 31 October 2024.
Corporate Governance
ME Group plc Annual Report 2024
102

Service contracts
Details of the Executive Directors’ service 
contracts are as follows:
Executive Director
Date of 
contract
Notice period
Serge Crasnianski1
01/05/2010
12 months2
Tania Crasnianski
23/06/2021
12 months2
All Non-executive Directors are appointed for 
specified terms, subject to re-election at the 
AGM immediately following their appointment, 
and every three years thereafter. None of 
the Non-executive Directors will ordinarily be 
entitled to compensation upon termination of 
their involvement with the Company. However, 
if a Non-executive Director should be removed 
as a result of a resolution duly proposed and 
resolved by members of the Company during 
the Non-executive Director’s normal term 
of appointment, he or she will be entitled to 
compensation equal to three months’ fees, and 
in the case of the chairman, six months’ fees. The 
relevant appointment letter and term dates of the 
Non-executive Directors are set out below:
Director
Appointment 
letter date
Year of  
last election
Expected year of 
expiry of current
Sir John Lewis3
03/07/2008
2024
2027
Françoise Coutaz-Replan4
27/08/2015
2024
2027
Emmanuel Olympitis
11/11/2009
2022 
2025
Camille Claverie5
23/06/2021
2022
2025
René Proglio6
23/06/2021
2022
2025
Jean-Marc Janailhac7
01/11/2023
2022
2025
1	 Mr Crasnianski’s contract is with Photo-Me Limited, a wholly-owned subsidiary of the Company. Mr Crasnianski’s services are also made available 
under a consultancy agreement with Photo-Me Limited and a third party that makes Mr Crasnianski’s services available to the Company.
2	 Where served by the Company; six months, notice where served by the Director or where applicable their service company.
3	 Appointed Chairman on 26 July 2010.
4	 First appointed to the Board as Group Finance Director on 24 September 2009, and resigned as an Executive Director on 27 August 2015. 
Miss Coutaz-Replan has remained as a Non-executive Director since that date.
5	 First appointed to the Board on 23 June 2021. Ms Claverie’s contract is with Photo-Me Limited, a wholly-owned subsidiary of the Company.
6	 First appointed to the Board on 23 June 2021, Mr Proglio’s services are made available under a consultancy agreement with Photo-Me Limited and a 
third party that makes Mr Proglio’s services available to the Company.
7	 Appointed to the Board on 22 July 2019 as a Non-executive Director, he became an Executive Director on 27 July 2020 and reverted to being a Non-
executive Director on 1 November 2023.
External appointments
The Board may allow Executive Directors to accept 
appropriate outside commercial Non-executive 
Director appointments provided the aggregate 
commitment is compatible with their duties as an 
Executive Director. Whether or not the Executive 
Director concerned may retain fees paid for these 
services will be considered on a case-by-case basis, 
and will be subject to approval by the Board.
ME Group plc Annual Report 2024
103

Annual Report 
on Remuneration
Implementation of the Remuneration Policy for the year ending 31 October 2025. As summary of how the Committee 
intends to operate the Policy for the Executive Directors for the year ending 31 October 2025 is set out in the 
Annual Statement.
Non-executive Directors
The fees for Non-executive Directors are reviewed at least once every three years, the last increase having taken place 
in 2022. Current Non-executive Director fee levels are as follows (with prior year comparators also presented):
Non-executive Director
Role
Committee chairman
1 November 2024 
£
1 November 2023 
£
Sir John Lewis
Chairman
Nomination Committee
145,000 
145,000 
Emmanuel Olympitis1
Senior Independent Director
Remuneration Committee
67,500 
67,500 
Françoise Coutaz-Replan2
Non-executive Director
–
47,500 
47,500 
René Proglio 
Non-executive Director
Audit Committee
57,500
57,500
Jean-Marc Janailhac
Non-executive Director
–
45,000 
45,000 
1	 Mr Olympitis resigned from the Board (and hence Remuneration Committee) on 30 November 2024
2	 Miss Coutaz-Replan’s fee rose from £47,500 to £52,500 as of 1 December 2025 as she took on the position of chair of the Remuneration Committee as from that date. 
Single total figure of remuneration (audited)
The detailed emoluments received by the Executive and Non-executive Directors for the 12 months ended 
31 October 2024 (with prior year comparatives) are shown below:
Executive Directors
Year
Salary/ Fees 
£
Benefits1 
£ 
Bonus2 
£ 
LTI3 
£
Pension4 
£
Total
Total fixed 
remuneration
Total variable 
remuneration 
Serge Crasnianski5
2024
560,212
33,320
840,318
–
84,032
1,517,882
677,564
840,318
2023
560,212
23,183
840,318
771,800
84,032
2,279,545
667,427
1,612,118
Jean-Marc Janailhac6
2024
–
–
–
–
– 
–
–
–
2023
222,564
–
–
308,720
–
531,284
222,564
308,720
Tania Crasnianski7
2024
297,256
– 
102,313 
126,365
–
525,934
297,256
228,678
2023
293,716
–
60,058
74,690
–
428,464
293,716
134,748
Non-executive Directors
Year
Salary/Fees 
£
Benefits1 
£ 
Bonus2 
£ 
LTI3 
£
Pension4 
£
Total
Total fixed 
remuneration
Total variable 
remuneration 
Sir John Lewis8
2024
145,000 
-
N/A 
-
-
145,000
145,000
–
2023
145,000 
–
–
–
–
145,000 
145,000 
–
Françoise Coutaz-Replan9
2024
47,500 
–
–
–
–
47,500
47,500
–
2023
47,500 
–
–
–
–
47,500 
47,500 
–
Emmanuel Olympitis
2024
67,500 
–
–
–
–
67,500 
67,500 
–
2023
67,500 
–
–
–
–
67,500 
67,500
–
Camille Claverie10 
2024
– 
– 
– 
– 
– 
– 
–
–
2023
–
–
–
–
–
–
–
–
René Proglio11
2024
57,500
–
–
–
–
57,500
57,500
–
2023
57,500
–
–
–
–
57,500
57,500
–
Jean-Marc Janailhac6
2024
45,000
–
–
–
– 
45,000
45,000
–
2023
–
–
–
–
–
–
–
–
1	 Taxable benefits comprise the provision of private medical insurance and, where appropriate, an accommodation allowance.
2	 The annual bonus for 2024 is in respect of the year ended 31 October 2024 (see annual bonus section below) while the annual bonus for 2023 is in respect of the year 
ended 31 October 2023.
3	 The EPS for the year ended 31 October 2024 was 14.36p against a target range of 10.5p to 13p, therefore the ESOS award granted on 12 May 2022 to Miss Tania 
Crasnianski will vest in full post year end (see Scheme Interests Vesting Based on Performance to 31 October section below). The values shown in the table above for 
2023 in respect of the ESOS awards granted on 5 August 2021 which vested in full during 2024 (£771,800, £74,690 and £308,720 for Mr Crasnianski, Ms Crasnianski 
and Mr Janailhac respectively) are based on the 3 -month average share price to 31 October 2023 of 154.68p less the 77.5p exercise price.  The intrinsic value of the 
awards based on the share price at the vesting date (£1.85) resulted in pre-tax gains of £1,075,000, £104,032 and £430,000 for Mr Crasnianski, Ms Crasnianski and 
Mr Janailhac respectively.
4	 The pension payment to Mr Crasnianski in the financial period ended 31 October 2024 represented 15% of base salary which was paid as a salary supplement. Miss 
Tania Crasnianski does not receive any pension provision.
5	 The emoluments of Mr Crasnianski shown above for the 12 months ended 31 October 2024 include fees totalling £405,969 (£405,969 for the 12 month-period ended 
31 October 2023), payable to a third party in respect of making available the services of  Mr Crasnianski to the Company.
6	 Mr Janailhac was appointed to the Board on 22 July 2019 as a Non-executive Director. He became an Executive Director on 27 July 2020 and reverted to being a 
Non-executive Director on 1 November 2023.
7	 Ms Crasnianski was paid €290,000 under a contract with ME Group GSS (formerly called Photomaton France SAS), and £50,000 under a contract with Photo-Me 
Limited. The euro amount has been translated at the exchange rate set out in note 12.
8	 The emoluments of Sir John Lewis shown above include fees of £62,500 paid to a third party in respect of making available the services of Sir John Lewis to the 
Company (£62,500 for the 12 month-period ended 31 October 2023).
9	 Ms Coutaz-Replan stepped down as an Executive Director on 27 August 2015, and was appointed as a Non-executive Director on the same date.
10	Ms Claverie, who stepped down from the Board on 4 December 2024, chose not to receive any fees for her role on the Board.
11	 The emoluments of Mr Proglio shown above were paid to a third party in respect of making available the services of Mr Proglio to the Company.
12	Exchange rate: €1.17287: £1. 
Corporate Governance
ME Group plc Annual Report 2024
104

Annual Bonus for the year ended 31 October 2024
Details of the performance against the profit before tax targets and personal/strategic targets for the 
CEO for the year ended 31 October 2024 annual bonuses are as follows:
Financial Targets (80% of CEO’s Bonus Potential)
Executive
2023/24 Annual Bonus 
(% of salary)
Group pre-tax profit between 100% and 105% of prior year
Committee discretion depending
Group pre-tax profit 5% more but less than 10% higher that of prior year
60%
Group pre-tax profit 10% or more than prior year 
120%
Prior year profit
£67.1m
Current year actual profit result (constant currency)
£74.1m
% of bonus payable (out of 120% of salary)
Target met in full
In assessing the financial target on a constant currency basis (to neutralise any unusual and unexpected 
foreign currently fluctuations), the Remuneration Committee noted the record level of pre-tax profit 
achieved and was satisfied that the target for a maximum pay out for this part of the annual bonus had 
been achieved.
Personal/Strategic Targets (20% of CEO’s Bonus Potential)
Details of performance against the personal/strategic targets are as follows:
Targets
Weighting
Committee Assessment
Continue to drive the expansion of 
the Company’s business activities 
through identifying and 
negotiating acquisitions
One third
Met in full. The Committee noted the expansion of laundry 
operations through new and existing partnerships in target 
territories and convenient, high-footfall locations. During 
2024, several new strategic partnerships were secured, 
including with: (i) leading independent forecourt operator 
Motor Fuel Group where we will be able to install and operate 
up to 300 Wash.ME Revolution Laundry machines across in 
the UK over the next five years; and (ii) Morrisons 
Supermarket Limited to extend our existing partnership 
(whereby we operate and maintain 500 photobooths, 250 
children’s rides and 37 Revolution Laundry machines) with 
the installation of at least 200 Revolution Laundry machines 
over the next two years.
Actively invest in R&D to drive 
technological innovation to further 
diversify and expand the breadth of 
products and services offered
One third
Met in full. The Committee noted the significant R&D 
investment during the year which was focused on creating 
new complementary services and evolving the services 
offered across our existing estate in response to consumer 
needs, whilst maximising return on investment. Connected to 
this, the Committee noted Kee.ME, the new automated key 
cutting booth which builds on the Company’s KIS heritage 
which has had positive results and has shown good interest 
from our customers and from consumers. 
Continue to make material progress 
against the delivery of Company’s 
sustainability strategy
One third
The Committee noted the continued progress made in the 
year under review in respect of reducing the amount of waste 
produced; and the recovery, refurbishment and resale of 
electrical equipment such as children’s rides which promote 
the principle embodied in recent legislation of reuse before 
recycling
Target met in full
Note, while the CEO’s bonus potential was set at 80% financial and 20% personal/strategic targets, a weighting of 77% financial and 23% 
personal/strategic targets was set for Tania Crasnianski for the year ended 31 October 2024. Mr Crasnianski and Miss Tania Crasnianski shared 
the same personal and strategic targets.
ME Group plc Annual Report 2024
105

Annual Report on Remuneration continued
Following the Committee’s assessment of the financial and personal/strategic targets, the 
Committee awarded:
	
▪Mr Crasnianski a bonus of 150% of salary based on performance against both the financial targets 
(80% of bonus potential) and the personal/strategic targets (20% of bonus potential)
	
▪Miss Tania Crasnianski a bonus of 34% of salary (i.e. 23% of bonus potential) based on performance 
against the personal/strategic targets as detailed for the CEO above.  As was the case last year, Miss 
Crasnianski was not eligible to participate in that part of the annual bonus determined by financial 
targets and as such, no bonus was awarded in this regard (relating to 77% of bonus potential).  
ESOS (Audited)
Scheme Interests Vesting Based on Performance to 31 October 2024 (Audited)
The following options, which were originally granted on 12 May 2022, are due to vest in full in 2025 as  
a result of the performance period ending 31 October 2024:
Executive Director
Granted
Vesting (100%)1
Pre-tax Intrinsic Gain 
at 31 October 20242
Tania Crasnianski
100,000
100,000
£126,365
1 	  EPS for the year ended 31 October 2024 was 14.36 pence compared against a target range of 10.5p to 13p.
2	  Based on the 3 month average share price to 31 October 2024 of 195.095p less the 68.73p exercise price. 
Scheme interests awarded in the year (Audited)
The Company did not grant any options to Directors during the year ended 31 October 2024.
Directors’ interests in shares (audited)
According to the records kept by the Company, the Directors had interests in the share capital of the 
Company as shown below. 
Beneficially owned at
Executive Director
31 October 
2024
31 October 
2023
ESOS 
Awards1 
ESOS 
Awards2
Requirement
(% of salary)
Shareholding
(% of salary)³
Guideline
Serge Crasnianski4
137,803,041
137,803,041
1,564,752
–
200%
52,272%
Yes
Tania Crasnianski
Nil 
–
96,774
200,000
200%
0%
No
Beneficially owned at
Non-executive Director
31 October 
2024
31 October 
2023
Sir John Lewis
25,000
25,000
Françoise Coutaz-Replan5
200,000
200,000
Emmanuel Olympitis
45,000
45,000
Jean-Marc Janailhac
Nil
225,555
1	 Options with no further performance conditions attached that have not been exercised.
2	 Options with outstanding performance conditions attached.
3	 Executive Directors are required to build and maintain a shareholding equivalent to at least 200% of base salary through the retention of 50% 
of the net-of-tax vested share awards or through open-market purchases. Calculated using the closing share price on the last trading day in 
October 2024 (212.5p) and current salary levels. The shareholding guideline is calculated using only beneficially owned shares.
4	 Of the shares beneficially owned by Mr Crasnianski, 63,750 shares (2022: 63,750) were registered in his name, the balance in other names.
5	 Miss Françoise Coutaz-Replan stepped down as an Executive Director on 27 August 2015, continuing as a Non-executive Director.
Corporate Governance
ME Group plc Annual Report 2024
106

Directors’ interests in share options (audited)
Details of outstanding share awards held by Directors are set out below. 
Executive Director
Number of 
options as 
at 1 Nov 
2023
Granted 
during 
period
Exercised 
during 
period
Lapsed 
during 
period 
As at 
31 Oct 
2024
Exercise 
price
Exercisable 
from
Expiry  
date
Serge Crasnianski 
27 August 2019 
564,752
–
–
–
564,752
101.4p
27 Aug 22
27 Aug 26
5 August 2021
1,000,000
–
–
– 1,000,000
77.5p
5 Aug 24
4 Aug 28
Jean-Marc Janailhac
5 August 2021 
400,000
–
–
–
400,000
77.5p
5 Aug 24
4 Aug 28
Tania Crasnianski
5 August 2021 
96,774
–
–
–
96,774
77.5p
5 Aug 24
4 Aug 28
12 May 2022
100,000
–
–
–
100,0001
68.7p
12 May 25
11 May 29
4 April 2023
100,000
–
–
–
100,000
126.7p
4 Apr 26
3 Apr 30
1	 See the Scheme Interests Vesting Based on Performance to 31 October 2024 (Audited) section above.
Relative importance of the spend on pay
The following table sets out the percentage change in distributions to shareholders and employee 
remuneration costs:
Paid during FY 2024
Pence per 
share
£’000
Interim (paid 29 November 2023)
2.97
11,203
Final for FY 2023 (paid 23 May 2024)
4.42
16,640
Total
7.39
27,843
1	
Based on the cash returned to shareholders through dividends, as shown in note 10 to the Financial Statements. The Company purchased 
1,108,092 of its own shares into treasury in the financial period ended 31 October 2024, returning a further £1,419,000 to shareholders. 
On 12 July 2024, the Company cancelled a total of 2,368,626 held in treasury as at that date. As at 31 October 2024, the Company held no 
shares in treasury.
Group (£’000)
2024
2023
Total employee remuneration costs
55,595
56,864
1	
Based on the figure shown in note 7 to the Financial Statements
TSR performance graph
The graph below shows the Company’s performance, measured by total shareholder return (TSR) (share 
price growth plus dividends reinvested) compared with the performance of both the FTSE 250 and FTSE 
SmallCap Index (calculated on the same basis) from 1 May 2014. As the Company has been a constituent 
of either the FTSE 250 or SmallCap Index for all of the relevant period, these indexes are considered 
appropriate forms of “broad equity market index” against which the Company’s performance should 
be compared.
ME Group plc Annual Report 2024
107

Annual Report on Remuneration continued
Total shareholder return
ME Group plc
FTSE SmallCap
FTSE 250
Source: Datastream (an LSG product)
0
50
100
150
200
250
300
30 April
2014
30 April
2015
30 April
2016
30 April
2017
30 April
2018
30 April
2019
30 April
2020
30 April
2021
30 April
2022
30 April
2023
30 April
2024
Percentage increase in the remuneration of the members of the Board
The table below shows the change in the salary, benefits and annual bonus for the members of the Board 
who served in both the period just ended and the previous financial year in full, compared with the change 
in remuneration for the UK employee population. Comparative numbers for the year to 31 October 2023, 
2022 and 2021 are also presented.
Year to 31 October 2024
Year to 31 October 2023
Year to 31 October 2022
Year to 31 October 2021
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Base 
salary
Benefits
Annual 
bonus
Executive Directors
Serge 
Crasnianski
0%
0%
0%
0%
23%
0%
18%
14%
0%
0%
0%
0%
Jean-Marc 
Janailhac
N/A
N/A
N/A
(22%)
0%
0%
46%
0%
100%
27%
0%
100%
Tania Crasnianski
1%
0%
70%
20%
0%
2%
176%
0%
100%
N/A
N/A
N/A
 
Non-executive Directors
Sir John Lewis
0%
N/A
N/A
10%
N/A
N/A
21%
N/A
N/A
0%
N/A
N/A
Françoise  
Coutaz-Replan
0%
N/A
N/A
8%
N/A
N/A
18%
N/A
N/A
0%
N/A
N/A
Emmanuel 
Olympitis
0%
N/A
N/A
23%
N/A
N/A
18%
N/A
N/A
0%
N/A
N/A
René Proglio
0%
N/A
N/A
0%
N/A
N/A
218%
N/A
N/A
0%
N/A
N/A
Camille Claverie
N/A
N/A
N/A
N/A
N/A
N/A
0%
N/A
N/A
0%
N/A
N/A
Jean-Marc 
Janailhac
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
N/A
UK Employee 
Population
3%
44%
-23%
1%
26%
60%
11%
0%
16%
11%
1%
16%
Corporate Governance
ME Group plc Annual Report 2024
108

CEO remuneration
The table below shows the total remuneration for the CEO over the same 10.5-year period as the TSR 
chart on the previous page.
Non-executive Director
CEO
Total (£)
Annual
(% of max)
Long-term
incentives
(% of max)1
2024 (12 months to 31 October 2024)
Serge Crasnianski
1,517,882
100%
–
2023 (12 months to 31 October 2023)
Serge Crasnianski
2,279,545
100%
100%
2022 (12 months to 31 October 2022)
Serge Crasnianski
1,503,336
100%
69%
2021 (12 months to 31 October 2021)
Serge Crasnianski
1,404,423
100%
–
2020 (18 months to 31 October 2020)
Serge Crasnianski
984,248
0%
–
2019 (12 months to 30 April 2019)
Serge Crasnianski
650,380
0%
–
2018 (12 months to 30 April 2018)
Serge Crasnianski
681,954
0%
–
2017 (12 months to 30 April 2017)
Serge Crasnianski
1,498,113
100%
–
2016 (12 months to 30 April 2016)
Serge Crasnianski
1,429,209
100%
100%
2015 (12 months to 30 April 2015)
Serge Crasnianski
1,031,628
100%
–
2014 (12 months to 30 April 2014)
Serge Crasnianski
914,278
100%
–
1	 Shows the number of share options that vested as a percentage of the maximum number of share options that could have vested. For the 
years ended 30 April 2011 to 30 April 2019 (but excluding 2016) and 2024, Mr Crasnianski did not have any outstanding share option awards 
that could have vested in the relevant years.
CEO pay ratio
The data shows how the CEO’s single figure remuneration for the year ended 31 October 2024 compares 
with equivalent single figure remuneration for full-time equivalent UK employees, ranked at the 25th, 50th 
and 75th percentile. The 2020 salary and total pay and benefits data (18 months) have been annualised to 
aid with year-on-year comparison.
Period
Method
25th
percentile 
pay ratio
Median
pay ratio
75th
percentile 
pay ratio
2024
Option A
54:1
47:1
38:1
2023
Option A
80:1
71:1
57:1
2022
Option A
58:1 
53:1 
42:1
2021
Option A
74:1
58:1
41:1
2020
Option A
44:1
30:1
24:1
No components of pay and benefits have been omitted for the purpose of the above calculations.
Option A was selected given that this method of calculation was considered to be the most statistically 
robust approach in respect of gathering the required data for 2024.
The respective quartile salary and total pay and benefits numbers are as follows:
Salary
Total pay and benefits
Period
25th
percentile 
Median
75th
percentile 
25th
percentile 
Median
75th
percentile 
2024
£25,599
£30,000
£35,851
£28,060
£31,779
£39,344
2023
£26,599
£29,217
£35,000
£28,652
£31,970
£39,991
2022
£25,094
£26,662
£34,795
£25,847
£28,555
£36,189
2021
£18,309
£23,533
£32,187
£18,858
£24,286
£34,336
2020
£14,410
£21,185
£25,687
£14,825
£21,824
£28,579
ME Group plc Annual Report 2024
109

Annual Report on Remuneration continued
Committee role and membership 
The Remuneration Committee comprised two Non-executive Directors during the year ended 
31 October 2024: Emmanuel Olympitis (Committee Chairman, member of the Audit and Nomination 
Committees, and Senior Independent Director), and Sir John Lewis (Chairman of the Board and the 
Nomination Committee, and member of the Audit Committee). The Board considered Mr Olympitis 
to be independent, and also considers Sir John Lewis to have been independent on his appointment 
as Chairman.
As announced on 6 November 2024, Emmanuel Olympitis stepped down as a Non-executive Director  
of the Company and left the Board on 30 November 2024.  Miss Coutaz-Replan, an Independent Non-
executive Director and member of the Audit, Remuneration and Nomination Committees, took  
over as Chair of the Remuneration Committee on 30 November 2024.
Biographies of the current members of the Committee are set out on page 72.
Details of the Committee members and attendance at the meetings during the year are as follows.
Name
Position
Appointment date
Number of Meetings attended 
(Maximum possible)
Françoise Coutaz-Replan
Committee Chairman1
30 November 2024
n/a
Emmanuel Olympitis
Committee Chairman2
11 November 2009
2 (2)
Sir John Lewis
Committee Member
3 July 2008
2 (2)
1	 From 30 November 2024
2	 To 30 November 2024
It remains the Committee’s policy that it will meet on an ad hoc basis when the needs of the Company 
require it. At the invitation of the Chairman, the CEO and other Executive Directors and Non-executive 
Directors may attend meetings of the Committee, except when their own remuneration is under 
consideration. No Director is involved in determining his or her own remuneration. The Company 
Secretary acts as the Secretary to the Committee. The members of the Committee can, where they 
judge it necessary to discharge their responsibilities, obtain independent professional advice at the 
Company’s expense.
The Committee’s terms of reference are published on  the Company’s website at: https://me-group.com/
wp-content/uploads/2022/01/REMUNERATION-COMMITTEE.pdf.
Payments to past Directors
No payments were made to past Directors were made in the year ended 31 October 2024.
Advisers
FIT Remuneration Consultants LLP advised the Committee during the period ended 31 October 2024 
in respect of the preparation of this Remuneration Report and advised management in respect of 
the renewal of the ESOS at the 2024 AGM. Fees paid to FIT in respect of advice to the Remuneration 
Committee for the year ended 31 October 2024 totalled £13,449 (exclusive of VAT). The Committee is 
satisfied that the advice provided by FIT is objective and independent, and fees were charged based on 
time and material. The Committee also receives advice from the CEO in relation to the remuneration of 
certain senior executives, but not in relation to his own remuneration.
Corporate Governance
ME Group plc Annual Report 2024
110

Statement of shareholder voting
The table below shows the advisory vote on the Directors’ Remuneration Report for the year ended 
31 October 2023 and the binding vote on the Remuneration Policy both of which were passed at the 2024 
AGM held on 26 April 2024.
Total Votes 
For
%
Total Votes 
Against
%
Total Votes 
Cast 
(excluding 
withheld)
% of total 
votes cast/ 
issued capital
Votes 
Withheld1
Directors’ Remuneration 
Report (excluding the 
Remuneration Policy)
291,299,852
96.44%
10,748,092
3.56%
302,047,944
 79.73 %
218,553
Directors’ Remuneration 
Policy
294,625,449
97.49%
7,582,979
2.51% 302,208,428 
79.77 %
58,069
1	 A vote withheld is not a vote in law and is not counted in the calculation of the proportion of votes cast ‘for’ and ‘against’ a resolution.
By order of the Board
Françoise Coutaz-Replan
Chair of the Remuneration Committee
24 February 2025
ME Group plc Annual Report 2024
111

Financial
Statements
Independent Auditor’s Report to the  
Members of Me Group International plc
114
Group Statement of Comprehensive Income
122
Group Statement of Financial Position
123
Group Statement of Cash Flows
124
Group Statement of Changes in Equity
125
Notes to the Consolidated  
Financial Statements
126
Company Statement of Financial Position
181
Company Statement of Cash Flows
182
Company Statement of Changes in Equity
183
Notes to the Company Financial Statements
184
Glossary
198
Company Information & Advisers
199
Shareholder Information
200
ME Group plc Annual Report 2024
112

Digital printing kiosks with industry-leading technology 
offering a wide range of printing formats and personalised 
products. Our kiosks provide easy, competitively priced, 
high-quality digital printing from smartphones.
Print
Need different image
ME Group plc Annual Report 2024
113

Independent Auditor’s 
Report to the Members of 
Me Group International plc
Opinion
We have audited the financial statements of Me 
Group International plc (the ‘parent company’) 
and its subsidiaries (together the ‘group’) for the 
year ended 31 October 2024 which comprise the 
Group Statement of Comprehensive Income, 
the Group Statement of Financial Position, the 
Company Statement of Financial Position, the 
Group Statement of Cash Flows, the Company 
Statement of Cash Flows, the Group Statement of 
Changes in Equity and the Company Statement 
of Changes in Equity, and notes to the financial 
statements, including a summary of significant 
accounting policies. 
The financial reporting framework that has been 
applied in their preparation is applicable law and 
UK-adopted international accounting standards 
and, as regards the parent company financial 
statements, as applied in accordance with the 
provisions of the Companies Act 2006. 
In our opinion, the financial statements:
	
▪give a true and fair view of the state of the 
group’s and of the parent company’s affairs as 
at 31 October 2024 and of the group’s profit for 
the year then ended;
	
▪have been properly prepared in accordance 
with UK-adopted international accounting 
standards and, as regards the parent company 
financial statements, as applied in accordance 
with the provisions of the Companies Act 2006; 
and
	
▪have been prepared in accordance with the 
requirements of the Companies Act 2006.
Basis for opinion
We conducted our audit in accordance with 
International Standards on Auditing (UK) (ISAs 
(UK)) and applicable law. Our responsibilities 
under those standards are further described 
in the “Auditor’s responsibilities for the audit of 
the financial statements” section of our report. 
We are independent of the group and the 
parent company in accordance with the ethical 
requirements that are relevant to our audit of 
the financial statements in the UK, including the 
FRC’s Ethical Standard as applied to listed entities 
and public interest entities and we have fulfilled 
our other ethical responsibilities in accordance 
with these requirements. We believe that the 
audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.
Conclusions relating to going concern
In auditing the financial statements, we have 
concluded that the directors’ use of the going 
concern basis of accounting in the preparation of 
the financial statements is appropriate. 
Our audit procedures to evaluate the directors’ 
assessment of the group’s and the parent 
company’s ability to continue to adopt the going 
concern basis of accounting included but were not 
limited to:
	
▪Undertaking an initial assessment at the 
planning stage of the audit to identify events or 
conditions that may cast significant doubt on 
the group’s and the parent company’s ability to 
continue as a going concern;
ME Group plc Annual Report 2024
114
FINANCIAL STATEMENTS

	
▪Obtaining an understanding of the relevant 
controls relating to the directors’ going concern 
assessment;
	
▪Making enquiries of the directors to understand 
the period of assessment considered by them, 
the assumptions they considered and the 
implication of those when assessing the group’s 
and the parent company’s future financial 
performance; 
	
▪Challenging the appropriateness of the 
directors’ key assumptions in their cash flow 
forecasts, as described in note 1.1, by reviewing 
supporting and contradictory evidence in 
relation to these key assumptions and assessing 
the directors’ consideration of severe but 
plausible scenarios; 
	
▪Testing the accuracy and functionality of the 
model used to prepare the directors’ forecasts; 
	
▪Assessing the historical accuracy of forecasts 
prepared by the directors; 
	
▪Assessing and challenging key assumptions and 
mitigating actions put in place in response to 
wider global economic conditions;
	
▪Considering the consistency of the directors’ 
forecasts with other areas of the financial 
statements and our audit; and
	
▪Evaluating the appropriateness of the directors’ 
disclosures in the financial statements on going 
concern.
Based on the work we have performed, we 
have not identified any material uncertainties 
relating to events or conditions that, individually 
or collectively, may cast significant doubt on 
the group’s and the parent company’s ability 
to continue as a going concern for a period of 
at least twelve months from when the financial 
statements are authorized for issue.
Our responsibilities and the responsibilities of 
the directors with respect to going concern are 
described in the relevant sections of this report.
In relation to Me Group International plc’s 
reporting on how it has applied the UK Corporate 
Governance Code, we have nothing material 
to add or draw attention to in relation to the 
directors’ statement in the financial statements 
about whether the director’s considered it 
appropriate to adopt the going concern basis of 
accounting.
Key audit matters
Key audit matters are those matters that, in our 
professional judgement, were of most significance 
in our audit of the financial statements of the 
current period and include the most significant 
assessed risks of material misstatement (whether 
or not due to fraud) we identified, including those 
which had the greatest effect on: the overall audit 
strategy; the allocation of resources in the audit; 
and directing the efforts of the engagement team. 
These matters were addressed in the context of 
our audit of the financial statements as a whole, 
and in forming our opinion thereon, and we do not 
provide a separate opinion on these matters.
We summarise below the key audit matter 
in forming our opinion above, together with 
an overview of the principal audit procedures 
performed to address this matter and our key 
observations arising from those procedures. 
ME Group plc Annual Report 2024
115

Independent Auditor’s Report to the  
Members of Me Group International plc continued
Key Audit Matter
How our scope addressed this matter
Risk of fraud and error in revenue 
recognition
The Group’s accounting policy in respect of revenue 
recognition is set out in note 1.4 ‘Revenue recognition’. 
Total revenue during the year is £307.8m which 
derives from three sources:
	
▪Vending machine revenue: £285.4m
	
▪Sales of equipment, spare parts and consumables: 
£18.6m
	
▪Sales of services: £3.8m
There is a presumption under the International 
Auditing Standards that there is a significant risk of 
fraud in the recognition of revenue, which could result 
in a material misstatement of revenue. There is also a 
risk of error in recognising revenue arising from the 
group’s cash collection process and IT controls, as 
well as in recognising sale of products and services in 
the appropriate period. 
For ME Group International Plc, we see the risk of 
fraud or error in revenue recognition as being 
principally in relation to: 
	
▪Completeness of vending machine revenue from 
cash collections 
	
▪Recognition of revenue on uncollected cash at 
year-end 
	
▪The quality and reliability of IT systems and controls 
underpinning the accounting for vending revenue
Our audit procedures included, but were not limited to:
	
▪Performing walkthroughs to develop an understanding of 
the procedures associated with revenue recognition and 
evaluating the design and implementation of the relevant 
controls in place 
	
▪Performing tests of controls notably on key IT systems to 
ensure that the controls operated effectively during the 
period.
	
▪Where IT General Controls were concluded to be effective, 
testing IT Automated Controls to support the occurrence 
and completeness of vending revenue. Where IT General 
Controls were concluded to be ineffective, testing of 
appropriate mitigating controls to support the same.
	
▪Tracing of cash collections against bank statements to 
confirm the occurrence of revenue from vending 
machines. 
	
▪Confirming that revenue relating to uncollected cash at 
the year-end is correctly estimated by tracing it to post 
year-end collections. 
	
▪Tracing cash collection from a sample of active machines 
through to the general ledger. 
	
▪Ensuring completeness of vending machines in the 
revenue management system through physical 
verifications and other analytical procedures.
	
▪Obtaining IFRS 15 assessment from management and 
ensuring this is appropriate and compliant with the IFRS 
requirements.
	
▪Performing detailed review of revenue disclosures in the 
financial statements.
Our observations
Our audit procedures did not identify any material 
matters regarding the recognition of revenue. Revenue 
has been recorded in accordance with UK-adopted 
international accounting standards.
This matter, together with our findings, was communicated to those charged  
with governance through our Audit Completion Report.
ME Group plc Annual Report 2024
116
FINANCIAL STATEMENTS

Our application of materiality and an 
overview of the scope of our audit
The scope of our audit was influenced by our 
application of materiality. We set certain 
quantitative thresholds for materiality. These, 
together with qualitative considerations, 
helped us to determine the scope of our audit 
and the nature, timing, and extent of our audit 
procedures on the individual financial statement 
line items and disclosures and in evaluating the 
effect of misstatements, both individually and 
on the financial statements as a whole. Based 
on our professional judgement, we determined 
materiality for the financial statements as  
a whole as follows:
Group materiality and Parent company materiality
Group
Parent company
Overall materiality
£3,500,000
£1,620,000
How we determined it
Our materiality has been determined  
with reference to a benchmark of profit 
before tax of which it represents 5%.
Materiality has been determined with 
reference to a benchmark of net assets,  
of which it represents 2%.
Rationale for 
benchmark applied
We used profit before tax as, in our view, 
this provides us with the most relevant 
performance measure of the group. 
We used net assets as, in our view,  
this provides us with the most relevant 
performance measure of the company, 
being primarily the parent company  
of the group.
Performance 
materiality
Performance materiality is set to reduce to 
an appropriately low level the probability 
that the aggregate of uncorrected and 
undetected misstatements in the financial 
statements exceeds materiality for the 
financial statements as a whole.
We set performance materiality at 
£2,400,000, which represents 70% of 
overall materiality. This was based on our 
risk assessments, together with our 
assessment of the group’s overall control 
environment.
Performance materiality is set to reduce to 
an appropriately low level the probability 
that the aggregate of uncorrected and 
undetected misstatements in the financial 
statements exceeds materiality for the 
financial statements as a whole.
We set performance materiality at 
£1,134,000, which represents 70% of overall 
materiality. 
Reporting threshold
We agreed with the Audit Committee that 
we would report to them misstatements 
identified during our audit above £104,000 
for the group, which is set at 3% of overall 
materiality, as well as misstatements 
below those amounts that, in our view, 
warranted reporting on qualitative 
reasons. We also reported to the Audit 
Committee disclosure matters that we 
identified during the course of assessing 
the overall presentation of the financial 
statements.
We agreed with the Audit Committee that 
we would report to them misstatements 
identified during our audit above £49,000 
for the parent company, which is set at 3% 
of overall materiality, as well as 
misstatements below those amounts that, 
in our view, warranted reporting on 
qualitative reasons. We also reported to 
the Audit Committee disclosure matters 
that we identified during the course of 
assessing the overall presentation of the 
financial statements.
ME Group plc Annual Report 2024
117

As part of designing our audit, we assessed the 
risk of material misstatement in the financial 
statements, whether due to fraud or error, and 
then designed and performed audit procedures 
responsive to those risks. In particular, we 
looked at where the directors made subjective 
judgements, such as assumptions on significant 
accounting estimates.
We tailored the scope of our audit to ensure that 
we performed sufficient work to be able to give an 
opinion on the financial statements as a whole. 
We used the outputs of our risk assessment, 
our understanding of the group and the parent 
company, their environment, controls, and critical 
business processes, to consider qualitative factors 
to ensure that we obtained sufficient coverage 
across all financial statement line items.
Our group audit scope included an audit of 
the group and parent company financial 
statements. Based on our risk assessment, our 
audit procedures for both Component 1 and 
Component 2 of the Group provided 100% 
coverage for profit before tax (relevant materiality 
benchmark). Where we relied on work performed 
by component auditors, we issued audit 
instructions, directed component audit teams, 
reviewed component audit files, and maintained 
appropriate oversight throughout the audit.
At the parent company level, the group audit team 
also tested the consolidation process and carried 
out substantive analytical procedures to confirm 
our conclusion that there were no significant risks 
of material misstatement of the aggregated 
financial information. 
Other information
The other information comprises the information 
included in the annual report other than the 
financial statements and our auditor’s report 
thereon. The directors are responsible for the 
other information. Our opinion on the financial 
statements does not cover the other information 
and, except to the extent otherwise explicitly 
stated in our report, we do not express any form of 
assurance conclusion thereon.
Our responsibility is to read the other information 
and, in doing so, consider whether the other 
information is materially inconsistent with the 
financial statements or our knowledge obtained 
in the course of audit or otherwise appears 
to be materially misstated. If we identify such 
material inconsistencies or apparent material 
misstatements, we are required to determine 
whether this gives rise to a material misstatement 
in the financial statements themselves. If, based 
on the work we have performed, we conclude 
that there is a material misstatement of this other 
information, we are required to report that fact.
We have nothing to report in this regard.
Opinions on other matters prescribed by 
the Companies Act 2006
In our opinion, the part of the directors’ 
remuneration report to be audited has been 
properly prepared in accordance with the 
Companies Act 2006.
In our opinion, based on the work undertaken in 
the course of the audit:
	
▪the information given in the strategic report and 
the directors’ report for the financial year for 
which the financial statements are prepared is 
consistent with the financial statements and 
those reports have been prepared in 
accordance with applicable legal requirements;
	
▪the information about internal control and risk 
management systems in relation to financial 
reporting processes and about share capital 
structures, given in compliance with rules 7.2.5 
and 7.2.6 in the Disclosure Guidance and 
Transparency Rules sourcebook made by the 
Financial Conduct Authority (the FCA Rules), is 
consistent with the financial statements and has 
been prepared in accordance with applicable 
legal requirements; and
	
▪information about the parent company’s 
corporate governance code and practices and 
about its administrative, management and 
supervisory bodies and their committees 
complies with rules 7.2.2, 7.2.3 and 7.2.7 of the 
FCA Rules.
ME Group plc Annual Report 2024
118
Independent Auditor’s Report to the  
Members of Me Group International plc continued
FINANCIAL STATEMENTS

Matters on which we are required to 
report by exception
In light of the knowledge and understanding of 
the group and the parent company and their 
environment obtained in the course of the audit, 
we have not identified material misstatements 
in the:
	
▪strategic report or the directors’ report; or 
	
▪information about internal control and risk 
management systems in relation to financial 
reporting processes and about share capital 
structures, given in compliance with rules 7.2.5 
and 7.2.6 of the FCA Rules.
We have nothing to report in respect of the 
following matters in relation to which the 
Companies Act 2006 requires us to report to  
you if, in our opinion:
	
▪adequate accounting records have not been 
kept by the parent company, or returns 
adequate for our audit have not been received 
from branches not visited by us; or
	
▪the parent company financial statements and 
the part of the directors’ remuneration report to 
be audited are not in agreement with the 
accounting records and returns; or
	
▪certain disclosures of directors’ remuneration 
specified by law are not made; or
	
▪we have not received all the information and 
explanations we require for our audit; or
	
▪a corporate governance statement has not been 
prepared by the parent company.
Corporate governance statement
The Listing Rules require us to review the directors’ 
statement in relation to going concern, longer-
term viability and that part of the Corporate 
Governance Statement relating to Me Group 
International plc’s compliance with the provisions 
of the UK Corporate Governance Statement 
specified for our review.
Based on the work undertaken as part of our 
audit, we have concluded that each of the 
following elements of the Corporate Governance 
Statement is materially consistent with the 
financial statements or our knowledge obtained 
during the audit:
	
▪Directors’ statement with regards the 
appropriateness of adopting the going concern 
basis of accounting and any material 
uncertainties identified, set out on page 78;
	
▪Directors’ explanation as to its assessment of 
the entity’s prospects, the period this 
assessment covers and why they period is 
appropriate, set out on page 66;
	
▪Directors’ statement on fair, balanced and 
understandable, set out on page 93;
	
▪Board’s confirmation that it has carried out a 
robust assessment of the emerging and 
principal risks, set out on page 42;
	
▪The section of the annual report that describes 
the review of effectiveness of risk management 
and internal control systems, set out on page 91; 
and;
	
▪The section describing the work of the audit 
committee, set out on page 84.
Responsibilities of Directors
As explained more fully in the statement of the 
directors’ responsibility set out on page 92, the 
directors are responsible for the preparation of the 
financial statements and for being satisfied that 
they give a true and fair view, and for such internal 
control as the directors determine is necessary to 
enable the preparation of financial statements 
that are free from material misstatement, whether 
due to fraud or error.
In preparing the financial statements, the 
directors are responsible for assessing the group’s 
and the parent company’s ability to continue as a 
going concern, disclosing, as applicable, matters 
related to going concern and using the going 
concern basis of accounting unless the directors 
either intend to liquidate the group or the parent 
company or to cease operations, or have no 
realistic alternative but to do so.
ME Group plc Annual Report 2024
119

Auditor’s responsibilities for the audit of 
the financial statements 
Our objectives are to obtain reasonable assurance 
about whether the financial statements as a 
whole are free from material misstatement, 
whether due to fraud or error, and to issue 
an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance 
but is not a guarantee that an audit conducted 
in accordance with ISAs (UK) will always 
detect a material misstatement when it exists. 
Misstatements can arise from fraud or error and 
are considered material if, individually or in the 
aggregate, they could reasonably be expected to 
influence the economic decisions of users taken on 
the basis of these financial statements.
The extent to which our procedures are capable  
of detecting irregularities, including fraud is 
detailed below.
Irregularities, including fraud, are instances of 
non-compliance with laws and regulations. We 
design procedures in line with our responsibilities, 
outlined above, to detect material misstatements 
in respect of irregularities, including fraud.
Based on our understanding of the group and the 
parent company and their industry, we considered 
that non-compliance with the following laws 
and regulations might have a material effect on 
the financial statements: employment and tax 
legislation, health and safety regulation and anti-
money laundering regulation. 
To help us identify instances of non-compliance 
with these laws and regulations, and in identifying 
and assessing the risks of material misstatement 
in respect to non-compliance, our procedures 
included, but were not limited to:
	
▪Gaining an understanding of the legal and 
regulatory framework applicable to the group 
and the parent company, the industry in which 
they operate, and the structure of the group, 
and considering the risk of acts by the group 
and the parent company which were contrary 
to the applicable laws and regulations, 
including fraud; 
	
▪Inquiring of the directors, management and, 
where appropriate, those charged with 
governance, as to whether the group and the 
parent company is in compliance with laws and 
regulations, and discussing their policies and 
procedures regarding compliance with laws 
and regulations;
	
▪Inspecting correspondence with relevant 
regulatory authorities;
	
▪Reviewing minutes of directors’ meetings in 
the year; and
	
▪Discussing amongst the engagement 
team the laws and regulations listed above, 
and remaining alert to any indications of 
non-compliance.
We also considered those laws and regulations 
that have a direct effect on the preparation of 
the financial statements, such as tax legislation, 
pension legislation and the Companies Act 2006. 
In addition, we evaluated the directors’ and 
management’s incentives and opportunities 
for fraudulent manipulation of the financial 
statements, including the risk of management 
override of controls, and determined that the 
principal risks related to posting manual journal 
entries to manipulate financial performance, 
management bias through judgements 
and assumptions in significant accounting 
estimates, in particular in relation to recognition, 
valuation and impairment of intangible assets, 
including goodwill, revenue recognition (which 
we pinpointed to the manipulation of vending 
machine revenue), and significant one-off 
transactions.
Our procedures in relation to fraud included but 
were not limited to:
	
▪Making enquiries of the directors and 
management on whether they had knowledge 
of any actual, suspected or alleged fraud;
	
▪Gaining an understanding of the internal 
controls established to mitigate risks related 
to fraud;
	
▪Discussing amongst the engagement team 
the risks of fraud; 
ME Group plc Annual Report 2024
120
FINANCIAL STATEMENTS
Independent Auditor’s Report to the  
Members of Me Group International plc continued

	
▪Addressing the risks of fraud through 
management override of controls by 
performing journal entry testing, including 
consolidation journals;
	
▪Reviewing accounting estimates and financial 
statement disclosures for management bias; 
and
	
▪Reviewing transaction outside of normal course 
of business.
The primary responsibility for the prevention and 
detection of irregularities, including fraud, rests 
with both those charged with governance and 
management. As with any audit, there remained 
a risk of non-detection of irregularities, as 
these may involve collusion, forgery, intentional 
omissions, misrepresentations or the override of 
internal controls.
The risks of material misstatement that had the 
greatest effect on our audit are discussed in the 
“Key audit matters” section of this report. 
A further description of our responsibilities is 
available on the Financial Reporting Council’s 
website at www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.
Other matters which we are  
required to address
Following the recommendation of the audit 
committee, we were appointed by the directors 
on 3 September 2019 to audit the financial 
statements for the period ending 31 October 2020 
and subsequent financial periods. The period 
of total uninterrupted engagement is 5.5 years, 
covering the years ending 2020 to 2024.
No non-audit services prohibited by the FRC’s 
Ethical Standard were provided to the group or the 
parent company and we remain independent of 
the group and the parent company in conducting 
our audit.
Our audit opinion is consistent with our additional 
report to the audit committee.
Use of the audit report
This report is made solely to the company’s members 
as a body in accordance with Chapter 3 of Part 16 of 
the Companies Act 2006. Our audit work has been 
undertaken so that we might state to the company’s 
members those matters we are required to state to 
them in an auditor’s report and for no other purpose. 
To the fullest extent permitted by law, we do not 
accept or assume responsibility to anyone other than 
the company and the company’s members as a body 
for our audit work, for this report, or for the opinions 
we have formed.
As required by the Financial Conduct Authority 
Disclosure Guidance and Transparency Rule 4.1.14R, 
these financial statements form part of the ESEF-
prepared annual report filed on the National Storage 
Mechanism of the Financial Conduct Authority in 
accordance with the ESEF Regulatory Technical 
Standard (‘ESEF RTS’). This auditor’s report provides 
no assurance over whether the annual report has 
been prepared using the single electronic format 
specified in the ESEF RTS.
David Herbinet (Senior Statutory Auditor)  
for and on behalf of Forvis Mazars LLP   
Chartered Accountants and Statutory Auditor   
London 
24 February 2025
ME Group plc Annual Report 2024
121

Notes
31 October
2024
£’000
31 October
2023
£’000
Revenue
4
307,886  
297,662
Cost of Sales
5
(198,394) 
(194,413)
Gross Profit
109,492  
103,249
Other Operating Income
5
209  
194
Administrative Expenses
5
(35,617) 
(35,351)
Reversal of impairment of trade receivables/(impairment)
17
303  
(604)
Share of Post‑Tax Profits from Associates
15
3  
14
Operating Profit
74,390  
67,502
Non‑operating income – net
6
982  
701
Finance Income
8
670  
1,401
Finance Cost
8
(2,621) 
(2,537)
Profit before Tax
73,421  
67,067
Total Tax Charge
9
(19,331) 
(16,401)
Profit for the year
54,090  
50,666
Other Comprehensive Income
Items that are or may subsequently be classified to Profit and Loss:
Exchange differences arising on translation of foreign operations 
(4,839) 
454
Exchange differences reclassified  to income statement on disposal of subsidiaries
76
–
Total Items that are or may subsequently be classified to profit and loss
(4,763) 
454
Items that will not be classified to profit and loss:
Remeasurement (loss)/gains in defined benefit obligations and other post‑employment 
benefit obligations
(520)
(220)
Deferred tax on remeasurement loss/(gains)
118
48
Total Items that will not be classified to profit and loss
(402)
(172)
Other comprehensive income for the year net of tax
(5,165) 
282
Total Comprehensive income for the year
48,925  
50,948
Profit for the Year Attributable to:
Owners of the Parent
54,090  
50,666
Non‑controlling interests
–
–
54,090  
50,666  
Total comprehensive income attributable to:
Owners of the Parent
48,925  
50,948
Non‑controlling interests
–
–
48,925  
50,948
Earnings per Share
Basic Earnings per Share
11
14.36p
13.41p
Diluted Earnings per Share
11
14.27p
13.33p
All results derive from continuing operations. The notes on pages 126 to 180 are an integral part of these consolidated 
financial statements.
Group Statement of  
Comprehensive Income
For the 12 months ended 31 October 2024
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
122

Notes
31 October
2024
£’000
31 October
2023
(Restated)
£’000
Assets
Goodwill
12
11,006
18,888
Other intangible assets
12
14,362  
17,822
Property, plant & equipment
13
136,332
118,124
Investment in associates
15
37
35
Financial instruments held at FVTPL
16
1,619
5,886
Other receivables
17
2,814
3,005
Non‑Current Assets
166,170  
163,760
Inventories
18
38,065 
32,501
Trade and other receivables
17
19,292  
12,261  
Current tax
97
7,962
Cash and cash equivalents
19
86,147
111,091
Current assets
143,601  
163,815  
Non‑Current Assets Classified as Held for Sale
14
2,869  
4,947  
Total assets
312,640  
332,522
Equity
Share capital
21
1,882
1,891
Share premium
11,510
11,083
Treasury shares
21
–
(1,969)
Capital redemption reserve
12
–
Translation and other reserves
7,990  
11,958
Retained earnings
158,477  
136,025
Total Shareholders’ funds
179,871  
158,988
Liabilities
Financial liabilities
23
35,957
58,447
Post‑employment benefit obligations
24
4,402
4,063
Deferred tax liabilities
26
 7,202 
 8,566 
Non‑current liabilities
47,561
71,076
Financial liabilities
23
23,806
32,063
Provisions
25
1,306
1,884
Current tax
3,253  
10,590
Trade and other payables
27
56,843
57,921
Total equity and liabilities
312,640  
332,522
The notes on pages 126 to 180 are an integral part of these consolidated financial statements.
The accounts were approved by the Board on 21 February 2024 and signed on its behalf by:
	
Serge Crasnianski	
Sir John Lewis OBE
Chief Executive Officer	
Non‑executive Chairman
Registration number: 00735438
Group Statement of  
Financial Position
As at 31 October 2024
ME Group plc Annual Report 2024
123

Notes
31 October 
2024
£’000
31 October 
2023
(restated)
£’000
Cash flow from operating activities
Profit before tax
73,421  
67,067
Finance costs
1,046
1,286
Interest of lease liabilities
1,575
1,251
Finance income
(670)
(1,401)
Non‑operating income – net
(982) 
(701)
Operating profit
74,390  
67,502
Amortisation and impairment of intangible assets
5
7,425 
6,586
Depreciation of property, plant and equipment net of reversal of impairments
5
32,409
32,552
Loss on sale property, plant and equipment and intangible assets
263
555
Exchange differences
1,081  
(129)
Non‑cash movements in provisions and post‑employment benefit obligations
541
1,243
Share based compensation charge
795
345
Other non cash items
268
(378)
Changes in working capital:
Inventories
(5,564) 
(7,010)
Trade and other receivables
(3,099) 
2,975  
Trade and other payables
(1,078)
5,673
Cash generated from operations
107,431  
109,914  
Payments made in respect of provisions and post‑employment benefit obligations
(796)
(881)
Interest paid
(2,621)
(2,537)
Interest received
670
1,401
Taxation paid
(17,518) 
(20,203)
Net cash generated from operating activities
87,166  
87,693  
Cash flows from investing activities
Acquisition of subsidiaries
31
–
(4,790)
Net proceeds from disposal of subsidiaries
3,673
209
Purchase of intangible assets
(2,511) 
(3,798)
Purchase of property, plant and equipment
(52,103)
(45,842)
Capital expenditure on non‑current assets classified as held for sale
14
–
(4,362)
Proceeds from sale of property, plant and equipment
1,523  
1,539
Proceeds from sale of non‑current assets classified as held for sale
14
1,852  
–
Net cash utilised in investing activities
(47,566) 
(57,044) 
Cash flows from financing activities
Issue of ordinary shares to equity shareholders
430
458
Purchase of treasury shares
21
(1,425)
(1,969)
Repayment of principal of leases
(5,932)
(5,857)
Repayment of borrowings
20
(27,049)
(30,961)
New borrowings drawn
20
1,152
4,817
Dividends paid to owners of the Parent
10
(27,842)
(23,443)
Net cash utilised in financing activities
(60,666)
(56,955)
Net decrease in cash and cash equivalents
(21,067)
(26,304)
Cash and cash equivalents at beginning of year
111,091
136,185
Exchange gain on cash and cash equivalents
(3,877)
1,210
Cash and cash equivalents at end of year
86,147
111,091
The notes on pages 126 to 180 are an integral part of these consolidated financial statements.
Group Statement of  
Cash Flows
For the period ended 31 October 2024
FINANCIAL STATEMENTS
124

Share
capital
£’000
Share
premium
£’000
Treasury
shares
£’000
Capital
Redemption
Reserve
£’000
Other
reserves
£’000
Translation
reserve
£’000
Retained
earnings
£’000
Total 
£’000
At 1 November 2022
1,889
10,627
–
–
2,665
8,494
108,974
132,649
Profit for the period
–
–
–
–
–
–
50,666
50,666
Other comprehensive  
income/(expense):
Exchange differences
–
–
–
–
–
454
–
454
Remeasurement losses in defined 
benefit pension scheme and other 
post-employment benefit obligations 
–
–
–
–
–
–
(220)
(220)
Deferred tax on remeasurement losses 
–
–
–
–
–
–
48
48
Total other comprehensive  
income/(expense)
–
–
–
–
–
454
(172)
282
Total comprehensive income
–
–
–
–
–
454
50,494
50,948
Transactions with owners  
of the Parent:
Shares issued in the period (note 21)
2
456
–
–
–
–
–
458
Purchase of treasury shares (note 21)
–
–
(1,969)
–
–
–
–
(1,969)
Share options (note 22)
–
–
–
–
345
–
–
345
Dividends (note 10)
–
–
–
–
–
–
(23,443)
(23,443)
Total transactions with owners of 
the Parent
2
456
(1,969)
–
345
–
(23,443)
(24,609)
At 31 October 2023
1,891
11,083
(1,969)
–
3,010
8,948
136,025
158,988
At 1 November 2023
1,891
11,083
(1,969)
–
3,010
8,948
136,025
158,988
Profit for the period
–
–
–
–
–
–
54,090 
54,090 
Other comprehensive  
income/(expense):
Exchange differences
–
–
–
–
–
(4,839) 
–
(4,839) 
Translation reserve taken to income 
statement on disposal of subsidiaries
–   
–   
–   
–   
–   
76  
–   
76  
Remeasurement losses in defined 
benefit pension scheme and other 
post‑employment benefit obligations
–
–
–
–
–
–
(520)
(520)
Deferred tax on remeasurement losses
–
–
–
–
–
–
118
118
Total other comprehensive (expense)
–   
–   
–   
–   
–   
(4,763) 
(402) 
(5,165) 
Total comprehensive expense/(income)
-   
-   
-   
-   
-   
(4,763) 
53,688
48,925
Transactions with owners of the Parent:
Shares issued in the period (note 21)
3
427
–
–
–
–
–
430
Purchase of treasury shares (note 21)
–
–
(1,425)
–
–
–
–
(1,425)
Cancellation of treasury shares 
(note 21)
(12)
–
3,394
12
–
–
(3,394)
–
Share options (note 22)
–
–
–
–
795
–
–
795
Dividends (note 10)
–
–
–
–
–
–
(27,842)
(27,842)
Total transactions with owners of 
the Parent
(9)
427
1,969
12
795
–
(31,236)
(28,042)
At 31 October 2024
1,882
11,510
–
12
3,805
4,185 
158,477 
179,871 
The notes on pages 126 to 180 are an integral part of these consolidated financial statements
Group Statement of  
Changes in Equity
For the period ended 31 October 2024
ME Group plc Annual Report 2024
125

General Information
ME Group International plc (the “Company”) is a 
public limited company incorporated and registered in 
England and Wales and whose shares are quoted on 
the London Stock Exchange, under the symbol MEGP. 
The registered number of the Company is 735438 
and its registered office is at Unit 3B, Blenheim Rd, 
Epsom, KT19 9AP. The principal activities of the Company 
and its subsidiaries (together referred to as the “Group”) 
continue to be the operation, sale, and servicing of a 
wide range of instant‑service equipment. The Group 
operates coin‑operated automatic photobooths for 
identification and fun purposes, and a diverse range 
of vending equipment, including digital photo kiosks, 
laundry machines, and business service equipment, and 
amusement machines.
Authorisation of the financial statements and 
statement of compliance with IFRSs
The consolidated financial statements of 
ME Group International plc for the period ended 
31 October 2024 were authorised for issue by the directors 
on 21 February 2025 and the statements of financial 
position were signed by S. Crasnianski, Chief Executive 
Officer and J. Lewis, Non‑executive Chairman.
The consolidated financial statements have been 
prepared in accordance with UK‑adopted international 
accounting standards and in conformity with the 
requirements of the Companies Act 2006.
1	
Material accounting policies
The material accounting policies adopted in the 
preparation of the Group’s consolidated financial 
statements are set out below. The policies have been 
consistently applied, unless otherwise stated, to all of the 
statements presented. New standards adopted for this 
financial period are shown in note 2 on page 133.
1.1	
Basis of preparation
The consolidated financial statements have been 
prepared in accordance with UK‑adopted international 
accounting standards, using the historical cost convention 
except for certain financial instruments held at FVTPL, 
share‑based payments and defined benefit pension 
obligations that have been measured at fair value.
The consolidated financial statements are presented in 
Pounds Sterling, being presentational currency of the 
Group and all values are shown in £’000 except where 
indicated. Further details are provided in note 1.3.
The following restatements have been made to the 
comparative figures for the year ending 31 October 2023;
	
▪Reclassification from prepayments to non-current 
assets classified as held for sale (see notes 14 and 17)
	
▪IFRS remeasurements of goodwill and intangibles 
following an acquisition (see note 12)
	
▪Reallocation of VAT to components of revenue 
following a change in allocation methodology  (see 
note 4)
	
▪Reclassifications between categories of property, 
plant and equipment (see note 13)
Going concern
The consolidated financial statements of the Group have 
been prepared on the going concern basis.
In reaching this conclusion the Directors have reviewed 
detailed budgets, which reflect, where applicable, the 
current economic conditions, with regard to the level of 
demand for the Group’s manufactured products, the 
level of consumer confidence and cash flow forecasts for 
at least the next twelve months.
The Directors assessed the Group’s going concern 
basis by stress testing three scenarios and their 
projected financial impact over a three‑year period. The 
Directors’ have used the three‑year business plan in this 
assessment which covers a period of 12 months after 
the date of signing of the financial statements for the 
assessment of going concern and a period of three years 
for the assessment of viability. The following scenarios 
were tested:
Scenario 1:
The budget, elaborated with each country manager and 
validated by the top management, which we consider as 
the most likely scenario. Please note that this scenario is 
the one approved by the Board.
Scenario 2:
The “mild” scenario is based on the budget, but with the 
following sensitivities added:
	
▪A 5% decrease in machine installations due to supply 
chain issues
	
▪A 5% price increase in spare parts and consumables
	
▪A 1% increase in labour costs
	
▪A 5% increase in paper costs
	
▪A 1% drop in total revenue due to loss of key accounts
	
▪A 1% drop in revenue due to the potential impact of a 
future pandemic or other global event.
	
▪This scenario does not consider the potential impact 
of new regulations regarding photo identification 
Notes to the Consolidated  
Financial Statements
For the period ended 31 October 2024
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
126

or permission of selfies as official photos within the 
three‑year forecast
	
▪In addition we assume in this scenario an additional 
revenue decrease of 2% the first year (2025) for an 
unidentified reason as of today.
Scenario 3:
The “worst case” scenario is based on the budget, but 
with the following sensitivities added:
	
▪A 10% decrease in machine installations due to supply 
chain issues,
	
▪A 10% price increase in spare parts and consumables
	
▪A 2% increase in labour costs
	
▪A 10% increase in paper costs
	
▪A 1% drop in total revenue due to loss of key accounts
	
▪A 3% drop in revenue due to the potential impact of a 
future pandemic or other global event.
	
▪Revenue is reduced by 3% each year due to the 
potential impact of new regulations regarding photo 
identification or permission of selfies as official photos.
	
▪In addition we assume in this scenario an additional 
revenue decrease of 3% the first year (2025) for an 
unidentified reason as of today.
In all three scenarios, exchange rate assumptions are 
as per the budget. The forecasts assume payment of 
dividends commensurate with results and the Group’s 
dividend policy.
In all three scenarios tested, the group continues to 
comply with its bank covenants and loan repayment 
terms and is in a strong financial position after 
three years.
Neither the Ukrainian nor Israeli conflicts are expected 
by management to have a significant impact on the 
business of the Group. The Group has no activity in 
these regions.
Management does not consider interest rate risk to be a 
threat to the Group’s going concern, as all current debt is 
at fixed rates and the forecasts indicate no requirement 
for new debt facilities.
As a result, the cash flow projections indicate that 
the Group will remain within its available banking 
facilities over the 12 months from signing these financial 
statements. Additional information on these facilities is 
provided in note 16.
1.2	 Basis of consolidation
The Group consolidates the financial statements of 
the Company and all of its subsidiaries, and includes 
associates under the equity method, as at each year end.
Subsidiaries
Subsidiaries are all entities controlled by the Group. The 
Group controls an entity when it is exposed to, or has 
rights to, variable returns from its involvement with the 
entity and has the ability to affect those returns through 
its power over the entity. In assessing control, the Group 
takes into consideration potential voting rights that are 
currently exercisable.
The acquisition date is the date on which control is 
transferred to the Group. The financial statements of 
subsidiaries are included in the consolidated financial 
statements from the date that control commences until 
the date on which control ceases. Losses applicable to 
non‑controlling interests in a subsidiary are allocated to 
the non‑controlling interests even if doing so causes the 
non‑controlling interests to have a negative balance.
The principal subsidiaries affecting the results and 
financial position of the Group are shown in note 19 of the 
Parent Company Financial Statements.
Changes in ownership of subsidiaries and loss of control
Changes in the Group’s interest in a subsidiary that do 
not result in loss of control are accounted for as equity 
transactions.
Where the Group loses control of a subsidiary, the assets 
and liabilities are derecognised along with any related 
non controlling interest and other components of equity. 
Any resulting gain or loss is recognised in profit and loss. 
Any interest retained in a subsidiary is measured at fair 
value when control is lost.
The Group uses the acquisition method to account 
for business combinations. Acquisition costs for 
business combinations are expensed as incurred. 
The consideration transferred for the acquisition of 
a subsidiary is the fair value of the assets acquired, 
the liabilities incurred to the former owners of the 
acquiree and the equity interests issued by the Group. 
The consideration transferred includes the fair value 
of any asset or liability resulting from a contingent 
consideration arrangement. Identifiable assets acquired 
and liabilities and contingent liabilities assumed in a 
business combination are initially measured at their 
fair values on acquisition date. The Group recognises 
any non‑controlling interest in the acquiree on an 
acquisition‑by‑acquisition basis, either at fair value or at 
the non‑controlling interest’s proportionate share of the 
recognised amounts of acquiree’s identifiable net assets.
ME Group plc Annual Report 2024
127

1	
Material accounting policies continued
If the business combination is achieved in stages, the 
carrying value of the acquirer’s previously held interest 
in the acquiree is re‑measured to fair value at the 
acquisition date, with such gains or losses arising from 
remeasurement recognised in profit and loss.
Transactions eliminated on consolidation
Inter‑company transactions, balances and unrealised 
gains and losses on transactions between Group 
companies are eliminated. Material intercompany 
transactions which are eliminated include sales 
between subsidiaries and recharges of corporate costs 
to subsidiaries.
1.3	 Foreign currency translation
The consolidated financial statements are presented 
in Pounds Sterling, being the presentational currency 
of the Group and all values are shown in £’000 except 
where indicated.
Transactions in foreign currencies are translated into 
the respective functional currencies of the Group’s 
subsidiaries at the exchange rate ruling on the date the 
transaction is recorded. Monetary assets and liabilities 
denominated in foreign currencies are translated using 
the exchange rates ruling at 31 October. Exchange gains 
and losses resulting from the above translation are 
reflected in the income statement.
For subsidiaries that have a functional currency other 
than Pounds Sterling, income statements are translated 
into Pounds Sterling at the weighted average rate of 
exchange for the year, being a reasonable approximation 
of actual exchange rates at the date of the transaction. 
Statements of financial position are translated into 
Pounds Sterling at the exchange rate ruling at 31 October.
Exchange differences arising on the translation of 
opening net assets are taken to the translation reserve 
within equity, as is the exchange difference on the 
translation of the income statement between average 
and closing exchange rates. For this purpose, net assets 
includes loans between group companies and any 
related foreign exchange contracts where settlement 
is neither planned nor likely to occur in the foreseeable 
future. Such cumulative exchange differences are 
released to the income statement on disposal of the 
subsidiary or associate.
1.4	 Revenue recognition
There are three types of revenue earned by the Group:
a)	
Vending revenue is recognised when the services 
are provided which is also when payment is 
received. Vending revenue is total consideration 
received during the period including that held in 
machines at the statement of financial position 
date. Each vending sale transaction entered into 
by the Group represents a single performance 
obligation. Vending revenue is the fair value of 
consideration received and is measured net of 
discounts, VAT and other sales‑related taxes. 
Payment is received immediately before the service 
is delivered to the customer, with no payment 
terms offered.
b)	
Revenue from the sale of equipment, spare parts 
and consumables is recognised upon delivery 
of products and acceptance, if applicable, by 
the customer. Each sale of equipment, spare 
parts and consumables represents a single 
performance obligation. Sales revenue is the 
fair value of consideration received or receivable 
and is measured net of discounts, VAT and other 
sales‑related taxes. Payment is typically due and 
received 30 days after the delivery of the product.
	 	
The Group offers a two year warranty on all 
machines sold and is responsible for any repairs 
required in that period
c)		
Revenue from the provision of services, principally 
maintenance contracts, is recognised at the time 
the service is delivered to the customer. Sales 
of services represents a single performance 
obligation. Revenue is the fair value of consideration 
received or receivable and is measured net of 
discounts, VAT and other sales‑related taxes. 
Revenue is recognised in a straight line manner 
over the maintenance contract term. Payment is 
typically due and received 30 days after the delivery 
of the service is complete. Contract terms do not 
exceed one year in length.
1.5	 Finance income and costs
Finance income and costs are both recognised in the 
income statement under the effective interest method.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
128

1.6	 Taxation
Tax expense for the current period comprises current and 
deferred tax and is recognised in the income statement, 
except to the extent that it relates to items recognised in 
other comprehensive income or equity. The current tax 
charge is calculated on the basis of the laws enacted 
or substantively enacted at the statement of financial 
position date in the countries where the Group operates.
Deferred tax is provided in full on temporary differences 
arising between the tax base of assets and liabilities and 
their carrying value in the accounts.
Deferred tax is measured on an undiscounted basis at 
the tax rates that are expected to apply in future periods 
in which the temporary difference will reverse, based on 
tax rates and laws enacted or substantively enacted at 
the year end.
Deferred tax assets are recognised to the extent that it 
is probable that the future taxable profit, against which 
the deductible temporary differences can be utilised, will 
be available.
Deferred tax is provided, or an asset recognised, on 
taxable temporary differences arising on investments in 
subsidiaries and associates, except where the timing of 
the reversal of the temporary difference can be controlled 
and it is probable that the temporary difference will not 
reverse in the foreseeable future.
Current tax assets and liabilities are measured at the 
amounts expected to be recovered from, or paid to, the 
taxation authorities, based on tax rates and laws that are 
enacted or substantively enacted at year end.
1.7	
Intangible assets
Goodwill
Goodwill represents the excess of cost of an acquisition of 
a subsidiary over the fair value of the Group’s share of net 
identifiable assets at the date of acquisition.
Goodwill is not amortised but is tested annually for 
impairment or more frequently if events or changes in 
circumstances indicate that the carrying amounts may be 
impaired and is carried at cost less any impairment. On 
disposals, goodwill is included in the calculation of gains 
or losses on the sale of the previously acquired entity.
For the purposes of impairment testing, goodwill is 
allocated to cash‑generating units. Each of these 
units represents the Group’s investment in an 
operating subsidiary.
Where an acquisition creates a gain on bargain purchase 
(negative goodwill), the gain is recognized directly in the 
income statement.
Internally generated research and development 
expenditure
Research and development costs are accounted for 
in line with all relevant criteria as mandated by IAS 38 
Intangible Assets. Research expenditure is expensed 
as incurred. Costs incurred in developing projects are 
capitalised as intangible assets when it is considered that 
the commercial viability of the project will be a success 
based on discounted expected cash flows, and the costs 
can be reliably measured.
Development costs that do not meet the capitalization 
requirements of IAS 38 are expensed and are not 
recognised as assets.
Separately acquired intangible assets
Intangible assets (including acquired research and 
development) acquired as part of a business combination 
are initially recognised at fair value at the date of 
acquisition. Other intangibles are initially recognised 
at cost.
Intangible assets with finite useful lives are carried at cost 
less accumulated amortisation and impairment.
The amortisation policies applied to the Group’s intangible assets are summarised as follows:
Capitalised research 
and development
Software
Customer related
Patents and licences
Droit au Bail
Useful lives
Finite
Finite
Finite
Finite
Indefinite
Amortisation
Straight‑line basis, 
with a maximum life of 
four years from 
commencement of 
commercial 
production, with no 
residual value
Straight‑line basis, 
with a maximum 
life of three years, 
with no residual 
value
Straight‑line basis, 
over their useful 
lives of between 
three and ten years, 
with no residual 
value
Straight‑line basis, 
over their useful 
lives of between 
seven and ten 
years, with no 
residual value
Not amortised 
regularly, but 
subject to 
impairment testing
Internally 
generated or 
acquired
Internally generated
Acquired
Acquired
Acquired
Acquired
ME Group plc Annual Report 2024
129

1	
Material accounting policies continued
Separately acquired intangible assets with indefinite 
useful lives
Droit au bail, which occur in France, are rights to occupy 
a space to site vending equipment. According to French 
law, droit au bail contracts are tacitly extended, hence 
the determination of an indefinite useful life.
The carrying amount of droit au bail assets at 
31 October 2024 was £172,000.
Amortisation of capitalised development costs are 
included in the cost of sales. Amortisation of other 
intangible assets categories is included in both the 
cost of sales and administration expenses in the 
income statement.
1.8	 Property, plant and equipment
Property, plant and equipment is shown at cost, less 
accumulated depreciation and any impairment.
Subsequent expenditure on property, plant and 
equipment is capitalised, either as a separate asset, 
or included in the cost of the asset, as appropriate, 
only when it is probable that future economic benefits 
associated with the item will flow to the Group and 
the cost can be measured reliably. The carrying 
amount of any parts of the assets that are replaced 
are derecognised. All other costs are recognised in the 
income statement as an expense as incurred.
Freehold land is not depreciated. Other assets are 
depreciated on a straight‑line basis, to reduce cost to the 
estimated residual value over the estimated useful life of 
the asset at the following rates:
Freehold buildings & 
vending machine sites
2% – 12.5% straight‑line
Photobooths and 
vending machines
10% – 33.33% straight‑line
Right of use assets
Depreciated over the lease term
Plant, machinery, 
furniture, fixtures and 
motor vehicles
12.5% – 33.33% straight‑line.
The assets’ residual values and useful lives are reviewed 
at each year end and adjusted, if appropriate.
1.9	 IFRS 16 leases
The Group has arrangements across three main 
categories that meet the definition of a lease under 
IFRS 16: site agreements, property and motor vehicles. 
The Group assesses whether a contract is or contains a 
lease at inception of the contract. The Group recognizes 
a right‑of‑use asset and corresponding lease liability at 
the lease commencement date, except for short term 
leases and leases of low value. For short term and low 
value leases, the lease payments are recognized as an 
operating expense on a straight‑line basis over the term 
of the lease.
The right‑of‑use asset is initially measured at cost, 
which comprises the initial amount of the lease liabilities 
adjusted for any lease payments made at or before the 
commencement date, plus any initial costs incurred. The 
right‑of‑use assets are subsequently measured at cost 
less accumulated depreciation and impairment losses. 
The right‑of‑use assets are from the commencement 
date depreciated over the shorter period of lease term 
and useful life of the underlying asset. The estimated 
useful lives of right‑of‑use assets are determined on the 
same basis as those of property and equipment.
The lease liabilities are initially measured at the present 
value of the lease payments that are not paid at the 
commencement date, discounted using the relevant 
country discount rate. Lease Liabilities are adjusted for 
certain re‑measurement events, e.g. revised discount 
rate, change in the lease term or change in future lease 
payments resulting from a change in an index. Discount 
rates are determined using the Group’s external cost 
of borrowing adjusted for timing of borrowing, lease 
term, country and currency impacts. An asset specific 
adjustment is also applied to tailor the discount rate 
to the specific characteristic of the leased asset. For 
the purpose of determining asset specific adjustments 
leases have been organised into pools of similar leased 
asset types.
Site agreements
The Group operates vending units which are deployed 
under a fee‑paying agreement with the site owner. These 
agreements vary widely in their terms and conditions. 
The Group examines, on an individual basis, the degree 
to which these agreements meet the definition of a lease 
under IFRS 16, with particular regard to the presence of 
an identified asset with no substitution rights. While the 
standard sets out the definition of a lease, judgement is 
required in assessing the degree to which those criteria 
are met, particularly with regard to the presence of an 
identified asset with no substitution rights.
Contracts outside of the scope of IFRS 16
Some of the Group’s lease arrangements do not meet 
the criteria for IFRS 16 treatment (e.g. variable rent, 
site owners have control over the machine location 
or ME Group can stop a contract with a short period 
notice at any time) and are de facto accounted for as 
operating costs
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
130

1.10	 Impairment of non‑financial assets
For goodwill and intangible assets with indefinite lives, 
the carrying value is reviewed annually for impairment 
or more frequently if events or changes in circumstances 
indicate that the carrying amounts may be impaired.
Other intangible assets and property, plant and 
equipment are reviewed for impairment losses whenever 
events or changes in circumstances indicate that the 
carrying amount may not be recoverable. If the carrying 
value of the asset is higher than the recoverable 
amount of the asset an impairment loss is recognised. 
Impairments charges are included in ‘Adminstration 
expenses’ in the income statement. In carrying out such 
impairment evaluations the recoverable amount is the 
higher of the asset’s value in use or its fair value less costs 
to sell.
Assets that do not generate largely independent 
cash inflows are grouped at the lowest level for which 
separately identifiable cash inflows exist (cash-generating 
units) and the recoverable amount is determined for 
the cash-generating unit (CGU). For the purposes of 
impairment testing goodwill and intangible assets, the 
Group defines a CGU as an operating company. For 
property, plant and equipment, impairment testing is 
performed at the individual asset level.
Reversal of impairment
Where an impairment loss subsequently reverses, the 
carrying amount of the asset is increased to the revised 
estimate of its recoverable amount, but so that it does 
not exceed the carrying amount that would have been 
determined had no impairment loss been recognised. 
No impairment loss is reversed for goodwill or intangible 
assets with indefinite lives.
1.11	 Financial instruments
(i)	
Financial assets
Classification of financial assets
Financial instruments are classified based on the 
Group’s business model for managing financial assets 
and the contractual cash flow characteristics of the 
financial asset.
(a)	
Trade receivables
	
Trade receivables are initially measured at fair 
value, and subsequently at their amortised cost as 
reduced by appropriate allowances for expected 
credit losses.
(b)	
Cash and cash equivalents
	
Cash and cash equivalents are measured at 
amortised costs. Bank overdrafts are included 
within borrowings in current liabilities in the 
statements of financial position.
(c)	
Financial assets at fair value through profit or loss
	
Financial assets in this category are initially 
recorded and subsequently valued at fair value, 
with changes in fair value recognised in the 
income statement.
	
For investments designated as financial assets at 
fair value through profit or loss, the fair values of 
quoted investments are based on current bid prices. 
For unlisted investments the Group uses various 
valuation techniques to determine fair values. 
Investments in convertible bonds are valued on a 
discounted cashflow basis and by reference to the 
issuing company’s equity value, where necessary.
(ii)	
Financial liabilities
(a)	
Borrowings
	
Borrowings are recorded initially at the fair value 
of the consideration received net of directly 
attributable transaction costs.
	
After initial recognition, borrowings are 
subsequently measured at amortised cost using the 
effective interest rate method. This method includes 
any initial issue costs and discounts or premiums 
on settlement. Finance costs on the borrowings 
are charged to the income statement under the 
effective interest rate method.
	
Financial liabilities are derecognised when 
the obligation under the liability is cancelled, 
discharged or has expired.
(b)	
Trade and other payables
	
Trade payables are initially recorded at fair value 
and subsequently recorded at amortised cost using 
the effective interest rate method.
1.12	 Inventories
Inventories are stated at the lower of cost and net 
realisable value. Cost includes costs incurred in bringing 
inventories to their present location and condition. The 
cost of work‑in‑progress and finished goods includes an 
appropriate proportion of production overheads.
Finished goods also include operating equipment not 
yet sited.
Raw materials and consumables are valued on a first‑in 
first‑out basis or on an average cost basis where average 
cost is not significantly different to first‑in first‑out due 
to the fast turnaround of consumables. The Group uses 
standard costs to value inventory and these standard 
costs are regularly updated to reflect current prices.
Inventories are stated net of provisions for slow moving 
and obsolete inventory based on expected future usage.
ME Group plc Annual Report 2024
131

1	
Material accounting policies continued
1.13	 Cash and cash equivalents
Cash and cash equivalents are carried in the statements 
of financial position at amortised cost. Bank overdrafts 
are included within borrowings in current liabilities in the 
statements of financial position. For the purposes of the 
statements of cash flows, cash and cash equivalents 
comprises cash on hand, restricted and unrestricted 
deposits held at banks and other highly liquid 
investments with an original maturity of three months or 
less, less bank overdrafts.
The Group operates a zero balancing cash pooling 
arrangement, which physically sweeps cash from 
subsidiary bank accounts to central clearing bank 
accounts on a daily basis. Any overdrawn balances in 
subsidiaries are not offset against positive balances.
1	
Material accounting policies continued
1.14	 Share capital and reserves
Share capital
Ordinary shares of the Company are classified as equity.
Where the Company acquires its own equity share capital 
(treasury shares), the consideration paid, including any 
directly attributable incremental costs (net of tax relief), 
is deducted from equity attributable to the Company’s 
equity shareholders until the shares are either cancelled 
or subsequently reissued. The amount is shown in equity 
as treasury shares.
Where treasury shares are subsequently reissued, any 
consideration received, net of any directly attributable 
incremental transaction costs and the related income 
tax effects, is included in equity attributable to the 
Company’s equity holders.
Where treasury shares are subsequently cancelled, share 
capital is reduced by the nominal value of the shares 
cancelled, with a corresponding credit entry made to the 
capital redemption reserve. The consideration originally 
paid to acquire the shares is recognized as a reduction in 
retained earnings.
Share premium
Any excess received for shares issued over their nominal 
value is recorded in the share premium account.
Capital redemption reserve
The capital redemption reserve is a statutory, non-
distributable reserve into which amounts are transferred 
following the purchase and cancellation of the 
Company’s own shares.
Translation reserve
The foreign currency translation reserve is used to record 
exchange differences arising from the translation of 
the financial statements of foreign subsidiaries and 
associates. In accordance with the options allowed 
under IFRS 1, only exchange rate differences arising on 
translation after the date of transition, 1 May 2004, are 
shown in this reserve.
Other reserves
Share options reserve
Used to accrue the grant date fair value of options issued, 
in accordance with IFRS 2.
Other reserve accounts arising in subsidiaries
Generally not distributable and arise as a result of local 
legislation regarding capital maintenance.
1.15	 Employee benefits
Pension obligations
Group companies have various pension schemes in 
accordance with local conditions and practices in the 
countries in which they operate. The Group operates both 
defined benefit and defined contribution schemes.
The Company operates a defined benefit pension 
scheme, which is closed to new entrants, with 
contributions made by employees and the Company with 
defined benefits being based upon the employee’s length 
of service and final pensionable salary. The Company 
also operates a defined contribution pension scheme.
Defined benefit schemes
Details of the pension schemes are included in note 24.
The net obligation for the Group’s defined benefit 
pension schemes is calculated for each scheme 
separately by estimating the future benefit that 
employees have earned in the current and prior periods, 
discounting that amount and deducting the fair value 
amount of plan assets. The calculation is performed by 
independent actuaries using the projected unit credit 
actuarial method. If this calculation results in a potential 
asset for the Group, this asset is only recognised to the 
present value of the economic benefits available in 
the form of a refund of contributions paid to the fund 
or reductions in future contributions. In calculating the 
present value of any economic benefit consideration is 
given to any minimum funding requirements.
Re‑measurement of the net liability, which comprises 
actuarial gains and losses, the return on plan assets 
(excluding interest) and the effects of any asset ceiling, 
are recognised in other comprehensive income. The 
Group determines the net interest expense (income) on 
the net liability (asset) for the period by applying the 
discount rate used to measure the defined benefit 
obligation at the beginning of the period to the then net 
defined liability (asset), taking into account changes in the 
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
132

period as a result of contributions and pension benefits 
paid. Other expenses are charged to profit and loss.
When plan benefits are changed or the plan curtailed, 
the resulting change in benefit that relates to past service 
or the gain or loss on curtailment is recognised in profit 
and loss. Gains and losses on settlement of any plan are 
recognised when settlement occurs.
Defined contribution schemes
Contributions to defined contribution schemes are 
expensed as incurred.
Other post‑employment benefits
In addition to the pension schemes noted above, 
contracts of employment in certain Group companies 
require provision to be made for employee retirements. 
These provisions are based on local circumstances, length 
of service and salaries of the employees concerned. They 
are included in post‑employment benefit obligations and 
shown in note 24 as other retirement provisions.
Share‑based payments
The cost of equity‑settled transactions with employees 
is measured by reference to the fair value at the date of 
grant, determined using the Black‑Scholes model. The 
fair value is expensed on a straight‑line basis over the 
vesting period, based on management’s estimate of the 
number of shares that will eventually vest. The Group 
does not have options with market conditions.
On exercise of the option the proceeds received are 
allocated to share capital (nominal value of shares) and 
share premium.
The grant by the Parent Company of options over 
its ordinary shares to the employees of subsidiary 
undertakings in the Group is treated as a capital 
contribution. The fair value of the employee services 
received, measured by reference to the grant date fair 
value, is recognised over the investing period as an 
increase to the investment in subsidiary undertakings 
with a corresponding credit to other reserves in equity.
Details of share‑based payments are included in note 22.
Termination benefits
Termination benefits are recognised in the income 
statement in the period when the Group is demonstrably 
committed to the termination of employment or to 
provide termination benefits as a result of an offer made 
to encourage voluntary redundancy.
Short‑term employee benefits
The Group recognises a liability and an expense for 
short‑term employee benefits (such as holiday pay, 
bonuses and profit sharing) where these obligations 
contractually arise (for example, as a result of 
employment contracts) or where a constructive 
obligation has arisen from past practice.
1.16	 Dividend distributions
Final dividends to the Company’s shareholders are 
recognised as a liability and deducted from shareholders’ 
equity in the period in which the dividends are approved 
by shareholders. Interim dividends are recognised as a 
liability when paid.
1.17	 Non‑current assets classified as held 
for sale
The Group classifies a non‑current asset (or disposal 
group) as held for sale if its carrying amount will be 
recovered principally through a sale transaction rather 
than through continuing use.
Non‑current assets transferred to held for sale are 
recognised at the lower of their carrying amount and 
fair value less costs to sell and presented separately on 
the Statement of Financial Position. Non‑current assets 
classified as held for sale are not depreciated.
1.18	 Guarantees issued by parent company
The parent company of the Group’s has issued 
guarantees over certain bank loan liabilities of 
subsidiary companies in France and Japan. Under 
these guarantees, the Company would be liable for the 
subsidiaries’ loan liabilities in the event of a default. The 
outstanding balance of guaranteed loan liabilities at 
31 October 2024 was £12,054,000.
The Company is required to recognise expected credit 
losses provisions (ECL) based on unbiased forward-
looking information in relation to these guarantee 
contracts. The ECL is measured using two main 
components: probability of default and loss given default.
Management have assessed the probability of default 
and considered the following factors: the Group operates 
a cash pooling arrangement, which ensures that all 
subsidiaries have access to sufficient cash to meet their 
obligations as they fall due; at the reporting date the 
Group holds cash of £86,147,000, which exceeds the 
balance of guaranteed loans; and cash forecasts indicate 
that the Group will continue to hold sufficient cash to 
cover the guaranteed loans for the next three years.
The loss given default value would be the outstanding 
value of the guaranteed loan liabilities.
Given the facts set out above, management determined 
that no ECL provision is required.
ME Group plc Annual Report 2024
133

2	
New standards, amendments and 
interpretations
New accounting standards
Adopted by the Group
The Group has adopted the following new standards 
and amendments for the first time in these financial 
statements with no material impact:
	
▪Definition of Accounting Estimates – Amendments to 
IAS 8
	
▪Disclosure of Accounting Policies (Amendments to 
IAS 1 and IFRS Practice Statement 2)
	
▪Deferred Tax Related to Assets and Liabilities Arising 
from a Single Transaction – Amendments to IAS 12
	
▪Amendments to IAS 12 – International Tax Reform – 
Pillar Two Model Rules
	
▪IFRS 17 Insurance Contracts (issued May 2017) and 
Amendments to IFRS 17 Insurance Contracts (Issued 
June 2020)
	
▪Amendments to IFRS 17 Insurance Contracts: Initial 
Application of IFRS 17 and IFRS 9 – Comparative 
Information (Issued December 2021)
2	
New standards, amendments and interpretations continued
Not yet adopted by the Group
Certain new accounting standards and interpretations have been published which are endorsed in the UK that are 
not mandatory for the current period and have not been early adopted by the Group. These new standards and 
interpretations, which are not expected to have a material effect on the Group, are set out below.
Description
Date required to be
adopted by the Group
Lease Liability in a Sale and Leaseback – Amendments to IFRS 16
1 January 2024
Classification of liabilities as Current or Non‑Current and Non‑current Liabilities with Covenants – 
Amendments to IAS 1
1 January 2024
Disclosure of Supplier Finance Arrangements – Amendments to IAS 7 and IFRS 7
1 January 2024
Lack of Exchangeability – Amendments to IAS 21 The Effects of Changes in Foreign Exchange Rates
1 January 2025
3	
Key judgements, critical accounting 
estimates and other accounting estimates 
The following are the critical judgements, apart from 
those involving estimations (which are dealt with 
separately below), that the Directors have made in the 
process of applying the Group’s accounting policies and 
that have the most significant effect on the amounts 
recognised in the financial statements.
1)	
Development costs – notes 1.7 and 12.
	
Judgement is required to determine whether 
development expenditure meets the criteria for 
capitalization as an intangible asset, in accordance 
with IAS 38. Specifically, management must 
determine that it is probable that future economic 
benefits that are attributable to the asset will flow 
to the Group, and that the cost of the asset can be 
reliably measured. Management assesses whether 
an asset under development will be a commercial 
success, and therefore generate economic benefit, 
through the use of discounted cashflow analysis. 
This judgement has been applied consistently year 
to year.
2)	
Application of IFRS16 to site agreements – 
note 1.9
The Group operates vending units which are 
deployed under a fee‑paying agreement with 
the site owner. These agreements vary widely in 
their terms and conditions. Due to the high volume 
of such agreements, the accounting impact is 
material to the Group. Management assesses, 
on agreement‑by‑agreement basis, whether the 
criteria for recognition as a lease under IFRS 16 has 
been met. While the standard sets out the definition 
of a lease, judgement is required in assessing the 
degree to which those criteria are met, particularly 
with regard to the presence of an identified asset 
with no substitution rights. This judgement has been 
applied consistently year to year.
The following are areas of estimation uncertainty:
Critical estimates:
1)	
Goodwill and other intangible assets – notes 1.7, 
1.10 and 12.
	
Impairment
The recoverable amount of cash generating units 
(CGUs) has been determined by management 
on a value‑in‑use basis. These calculations 
require estimates by management, including 
management’s expectations of future growth in 
revenue, costs and profit margins, cash flows and 
discount rates.
The carrying value of goodwill and intangible assets 
at the period end were £11,006,000 and £14,362,000 
respectively.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
134

	
For both goodwill and intangible assets, value in 
use was determined by discounting the future cash 
flows of the CGU. Cash flows include a forecast 
period of five years, based on actual operating 
results, budgets and economic market research 
with a terminal value based on a long‑term 
growth rate applied thereafter. The Growth rate 
assumption for all CGUs was 1% (2023: 1%).
WACC discount rates were calculated for each 
territory and ranged between 11.4% and 14.3% 
(2023: 11.0%-14.1%).
Further details of impairment testing, including 
assumptions and sensitivities, are disclosed in 
note 12.
	
Goodwill impairments are not reversed or adjusted.
	
Purchase price allocation (PPA)
In accordance with IFRS, purchase price allocation 
is completed within one year of the acquisition date. 
Resulting adjustments to prior year balances are 
shown as an opening balance remeasurement in 
the current year.
2)	
Useful lives of property, plant and equipment 
(UEL) – notes 1.8 and 13.
	
Useful lives (UEL)
Management make estimates of the useful life 
of property, plant and equipment as disclosed 
in note 1.8. Photobooths and vending machines 
are the most material category of property, plant 
and equipment to the Group (carrying value of 
£107,920,000). UELs for photobooths and vending 
machines are determined through analysis of the 
historic cash generation lifecycle of the vending 
estate. Technological developments and regulatory 
changes can impact on the UELs of the vending 
estate. Management consider these factors in 
assessing the UELs of the assets.
The key inputs in determining asset UELs are 
actual historic and expected forward‑looking cash 
generation lifecycle data. If the average period 
of cash generation for photobooths and vending 
machines increased by one year, causing a one year 
increase in UELs, the annual depreciation charge 
would reduce by £3,654,000. If the average period 
of cash generation for photobooths and vending 
machines decreased by one year, causing a one 
year decrease in UELs, the annual depreciation 
charge would increase by £5,038,000.
3)	
Valuation of pension obligations – note 1.15 and 24
The Group operates pension and other retirement 
and post‑employment schemes including 
both funded defined benefit schemes, and 
defined contribution schemes. The schemes’ 
assets and liabilities are valued annually by 
third party actuaries, in accordance with IAS19. 
Pension valuations are subject to estimation 
and uncertainty due to the complex nature of 
actuarial assumptions. Management reviews the 
appropriateness of the actuaries’ assumptions each 
year as part of the valuation process.
The carrying value of the Group’s pension and 
retirement obligations at the period end was 
£4,402,000.
Other estimates
1) 	
Impairment of property, plant and equipment 
– notes 1.8, 1.10 and 13.
Significant impairment charges were made against 
property, plant and equipment in the year ended 
31 October 2020. The Covid 19 pandemic had 
impacted the trading and outlook of the Group, 
indicating reduced value in use of the vending 
estate and therefore impairment. In the subsequent 
years the Group continued to subject these assets 
to annual impairment tests. Previously recognised 
impairment losses were reversed where testing 
indicated increased value in use.
At 31 October 2024 management considers that 
the original indicator of impairment, caused by the 
Covid 19 pandemic, no longer exists. This conclusion 
is supported by increased cash generation of the 
assets since 2020.
A key input to the determination of value in use 
is the revenue generated by each machine. This 
metric has increased significantly post-Covid, as 
the Group’s trading performance has recovered. 
Accordingly, management have increased their 
estimate of the future revenue generation of all 
machines. This increases the service potential of 
the assets, increasing value in use, and therefore 
recoverable amount, above the carrying value 
(excluding impairment). Consequently, all remaining 
impairments were reversed in the current year, with 
care taken to ensure that the closing net book value 
did not exceed what it would have been had the 
original impairment never occurred.
Impairments to property, plant and equipment 
with a total value of £1,668,000 were reversed in 
the year.
Further details are disclosed in note 13.
The carrying value of property, plant and 
equipment at the period end was £136,332,000.
ME Group plc Annual Report 2024
135

3	
Key judgements, critical accounting estimates and other accounting estimates continued
2)	
Determination of discount rates for lease accounting – notes 1.9 and 13
To calculate the value of right of use assets and lease liabilities recognised in the Statement of Financial Position, 
management must determine an appropriate discount rate to apply to the cashflows of each lease agreement. 
Discount rates are subject to uncertainty and estimation as they are based on numerous external inputs 
and assumptions.
Management determines discount rates using the Group’s external cost of borrowing adjusted for timing of 
borrowing, lease term, country and currency impacts. Management obtained expert external advice on the 
determination of appropriate discount rates for the year ended 31 October 2024. The discount rates used range 
between 0.26% and 4.46%.
The key input in determining the discount rates is the Group’s external cost of borrowing. A 10% increase in the 
Group’s external cost of borrowing would result in a discount rate range of 0.39% to 4.58%.
4	
Segmental analysis
IFRS 8 requires operating segments to be identified based on information presented to the Chief Operating Decision 
Maker (CODM) in order to allocate resources to the segments and monitor performance. For ME Group the Board 
is considered to be the CODM. The Group reports its segments on a geographical basis: Continental Europe, United 
Kingdom & Ireland and Asia Pacific.
Individual operating companies are aggregated into the three geographic segments. The Board believe that the similar 
economic characteristics of the operating companies, together with the fact that they are similar in terms of operations, 
use common systems and the nature of the regulatory environment allow them to be aggregated into geographic 
reporting segments.
The key segmental performance indicators considered by the CODM are revenue and operating profit.
Segmental results are reported before intra‑group transfer pricing charges.
The following tables provide analysis of performance by geographic segment:
31 October 2024
Continental
Europe
£’000
United 
Kingdom
& Ireland
£’000
Asia
Pacific
£’000
Corporate
£’000
Total
£’000
Photo.ME
111,646
19,288
42,296
–
173,230
Wash.ME
64,084
27,207
166
–
91,457
Print.ME
10,657
116
85
–
10,858
Other Vending (including Feed.ME)
1,889
1,587
6,426
–
9,902
Total Vending Revenue
188,276
48,198
48,973
–
285,447
Sales of equipment, spare parts, consumables
17,406
841
378
–
18,625
Sales of services
3,305
150
360
–
3,815
Total Revenue
208,987
49,188
49,711
–
307,886
EBITDA
94,490  
19,205  
10,979  
(10,450) 
114,224  
Depreciation and amortisation
(27,000) 
(6,482) 
(5,327) 
(392) 
(39,201) 
(Impairment)/reversal of impairment
585  
312  
(1,530) 
-   
(633) 
Operating profit/(loss)
68,075  
13,035  
4,122  
(10,842) 
74,390  
Operating profit
74,390  
Non operating income - net
982  
Finance income
670  
Finance costs
   
   
   
   
(2,621) 
Profit before tax
73,421  
Tax
   
   
   
   
(19,331) 
Profit for the period
   
   
   
   
54,090  
Capital expenditure (excluding Right of Use assets)
38,582  
12,764  
2,487  
781  
54,614  
Non‑current assets
108,727  
32,265  
23,667  
1,511  
166,170  
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
136

31 October 2023
Continental
Europe
(restated)
£’000
United 
Kingdom
& Ireland
(restated)
£’000
Asia
Pacific
(restated)
£’000
Corporate
(restated)
£’000
Total
(restated)
£’000
Photo.ME
114,297
21,624
36,573
–
172,494
Wash.ME
53,454
23,539
251
–
77,244
Print.ME
11,147
122
65
–
11,334
Other Vending (including Feed.ME)
2,179
1,757
6,653
–
10,589
Total Vending Revenue
181,077
47,042
43,542
–
271,661
Sales of equipment, spare parts, consumables
20,441
966
386
–
21,793
Sales of services
3,639
165
404
–
4,208
Total Revenue
205,157
48,173
44,332
–
297,662
EBITDA
90,109
18,545
9,475
(11,490)
106,639
Depreciation and amortisation
(26,079)
(6,785)
(5,126)
(355)
(38,345)
(Impairment)/reversal of impairment
(1,395)
639
(37)
–
(793)
Operating profit/(loss)
62,635
12,399
4,312
(11,844)
67,502
Operating profit
67,502
Non operating income - net
701
Finance income
1,401
Finance costs
(2,537)
Profit before tax
67,067
Tax
(16,401)
Profit for the period
50,666
Capital expenditure (excluding Right of Use assets)
37,494
7,380
8,846
733
54,453
Non‑current assets
107,994
26,508
28,134
1,124
163,760
The comparative figures for total vending revenue, sales of equipment, spare parts, consumables and sales of services 
have been reclassified from those reported in the prior year financial statements. This is to reflect a change in the 
method of allocating VAT to gross revenues. This reclassification brings the comparatives in line with the method 
applied to current year figures.
The Parent Company is domiciled in the UK.
There were no major customers, defined as a single customer contributing at least 10% of the Group’s revenue, in the 
period ended 31 October 2024 (2023: none).
ME Group plc Annual Report 2024
137

5	
Operating profit
Costs and overhead items charged/(credited) in arriving at operating profit for the period, include the following:
Cost of sales
31 October
2024
£’000
31 October
2023
£’000
Depreciation of owned assets (note 13)
27,348
27,196
Depreciation of right of use assets (note 13)
5,584
6,036
Amortisation of previously capitalised research and development expenditure (note 12)
2,168
1,259
Amortisation of intangible assets other than research and development (note 12)
1,921
3,017
Impairment of previously capitalised research and development expenditure (note 12)
 771 
 – 
Reversal of impairment of property, plant and equipment (note 13)
 (919) 
 (1,352) 
Total depreciation, amortisation and impairment
36,873 
36,156 
Commissions
72,517
67,766
Consumables, spare parts and site costs
20,501
19,049
Employment costs (note 7)
40,873
43,446
Non capitalised research and development costs (excluding employment costs)
183
185
Property costs
1,051
2,343
Transportation freight costs
4,768
5,932
Short term and low value lease rentals
2,224
1,989
Cost of inventories recognised as an expense
9,689
9,476
Provisions charged against obsolete inventory
401
572
Foreign exchange loss/(gain)
1,767
(195)
Loss on disposal of property, plant and equipment
250
468
Other cost of sales
7,297 
7,226
Cost of Sales
198,394 
194,413
Other operating income
31 October
2024
£’000
31 October
2023
£’000
Rental income
124
79
Other non‑trading income
85
115
Other Operating Income
209
194
Administrative expenses
31 October
2024
£’000
31 October
2023
£’000
Employment costs (note 7)
21,819
20,619
Depreciation of owned assets (note 13)
1,144
601
Amortisation of intangible assets other than research and development (note 12)
1,036
235
Impairment of intangible assets other than research and development (note 12)
516
1,445
Impairment of goodwill (note 12)
1,014
701
Reversal of impairment of property, plant and equipment (note 13)
(749)
–
Foreign exchange (gain)/loss
(305)
959
Legal, audit and professional fees
3,438
4,147
Travel and entertaining costs
1,092
1,146
Other administrative costs
6,612
5,498
Administrative Expenses
35,617
35,351
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
138

Audit and non‑audit services
The following fees for audit and non‑audit services were paid or are payable to the Group’s auditor, Forvis‑Mazars 
(2023: Forvis‑Mazars) and its associates.
31 October
2024
£’000
31 October
2023
£’000
Fees for the audit of the company and the group – Forvis Mazars
420
317
Fees for the audit of the company and the group – Forvis Mazars (overrun in prior year)
40
80
Fees for the audit of the subsidiaries – other Forvis Mazars
141
120
Fees for audit related services (interim review) – Forvis Mazars
55
50
Non audit related services – Forvis Mazars
–
–
Fees for the audit of the subsidiaries – Other firms
–
50
656
617
In order to maintain the independence of the external auditors, the Board has determined policies as to what non‑audit 
services can be provided by the Group’s external auditors and the approval processes related thereto. This function is 
performed by the Audit Committee. Such services will only be approved if there are clear efficiencies and added value 
benefits to the Group.
In addition to the audit fees payable to the Group’s auditor and its associates, certain Group subsidiaries are audited by 
other firms.
6	
Non‑operating income – net
Non‑operating income – net comprises transactions relating to financial instruments held at FVTPL, acquisition and 
disposal of subsidiaries and disposal of property. They have been disclosed separately in order to improve a reader’s 
understanding of the financial statements and are not disclosed within operating profit as they are non‑trading 
in nature.
31 October
2024
£’000
31 October
2023
£’000
(Loss)/gain on disposal of subsidiary
(339)
57
Gain on disposal of property
378
–
Gain on bargain purchase
1,120
–
Fair value (loss)/gain on financial instrument held at FVTPL
(334)
586
Other gain
157
58
Non‑operating income – net
982
701
Period ended 31 October 2024
The Group made a loss on disposal of £339,000 from the disposal of its French subsidiary Sempa SAS in May 2024.
The Group generated a gain of £378,000 from the partial disposal of an office building, previously held as non-current 
assets classified as held for sale. See note 14 for details.
The Group recognised a gain on bargain purchase of £1,120,000 in the relation to the Fujifilm acquisition. See note 31 
for details.
Period ended 31 October 2023
The Group generated a profit on disposal of £57,000 from the disposal of its Korean subsidiary Photo‑Me Korea 
Company Limited.
ME Group plc Annual Report 2024
139

7	
Employees
Employment costs
31 October
2024
£’000
31 October
2023
£’000
Wages and salaries
44,389
45,723
Social security costs
9,269
10,178
Share options granted to directors and employees
795
345
Post‑employment benefit costs
– defined benefit schemes
359
417
– defined contribution schemes
783
201
55,595
56,864
Number of employees
The average number of employees during the period (including executive directors) comprised:
31 October
2024
31 October
2023
Full – time
968
1053
Part – time
151
140
1,119
1,193
UK : Full – time
154
154
UK : Part – time
3
3
Continental Europe : Full – time
651
730
Continental Europe : Part – time
40
29
Asia and rest of the world : Full – time
163
169
Asia and rest of the world : Part – time
108
108
1,119
1,193
Employees by category
As at
31 October
2024
As at
31 October
2023
Senior managers in the Group (excluding directors of ME Group)
18
21
Employees– Sales
108
136
Employees‑Administration
181
194
Employees‑Operating
812
842
Total
1,119
1,193
The cost of sales employees and operating employees are recognised in the income statement in Cost of Sales. The 
cost of administration employees is recognised in the income statement in Administrative Expenses. The cost of senior 
managers is recognised in the income statement in either Cost of Sales or Administrative Expenses, dependent on the 
function they perform.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
140

8	
Finance income and costs
31 October
2024
£’000
31 October
2023
£’000
Finance income
Interest income
670
1,401
670
1,401
Finance costs
Bank loans and overdrafts at amortised cost
(1,037)
(1,168)
Interest on lease liabilities
(1,575)
(1,251)
Other finance costs
(9)
(119)
(2,621)
(2,537)
Interest income, interest cost on bank loans and overdrafts and interest on lease liabilities are all recognised on an 
effective interest rate basis.
Interest income is earned on short term deposits. Group earned interest on deposits at rates between 2.90% and 4.75% 
in the year (2023: 2.90% to 2.93%).
9	
Taxation expense
Tax charges/(credits) in the statement of comprehensive income
31 October
2024
£’000
31 October
2023
£’000
Taxation
Current taxation
UK Corporation tax
– current period
10,081
9,833
– prior periods
(156)
(1,068)
9,925
8,765
Overseas taxation
– current period
7,702
6,916
– prior periods
125
(212)
7,827
6,704
Total current taxation
17,752
15,469
Deferred taxation
Origination and reversal of temporary differences
– current period – UK
2,239
677
– current period – overseas
(803)
(663)
Adjustments in respect of prior periods – UK
143
843
Impact of change in rate
–
75
Total deferred tax
1,579
932
Tax charge in the income statement
19,331 
16,401
Tax relating to items (credited)/charged to other components of comprehensive income
Corporation tax
–
–
Deferred tax
(118)
(48)
Tax charge in other comprehensive income
(118)
(48)
Total tax charge in the statement of comprehensive income
19,213 
16,353
ME Group plc Annual Report 2024
141

9	
Taxation expense continued
Reconciliation of total tax charge
The difference between the Group tax charge and the standard UK corporation tax rate of 25% (2023: 22.5%) is 
explained below:
31 October
2024
£’000
31 October
2023
£’000
Profit before tax
73,421   
67,067
Tax using the weighted average UK corporation tax rate of 25% (2023: 22,5%)
18,355 
15,090
Effect of:
– non‑taxable items
(349)
449
– overseas tax rates
975
580
– remeasurement of deferred tax for changes in tax rates
–
75
– non‑deductible expenses
197
8
– adjustments to tax in respect of prior periods
112
(436)
– foreign exchange movements
–
–
– other adjustments
41 
635
Total tax charge
19,331    
16,401
Effective tax rate
26.3%
24.5%
The Group tax charge of £19.3m (2023: £16.4m) corresponds to an effective tax rate of 26.3% (2023: 24.5%).
The UK Corporation Tax rate increased from 19% to 25% with effect from 1 April 2023. The weighted average UK 
Corporation Tax rate for the prior year ended 31 October 2023 was 22.5%.
The Group undertakes business in multiple tax jurisdictions.
10	
Dividends paid and proposed
31 October
2024
£’000
31 October
2023
£’000
Declared and paid during the year
Final dividend for 2023: 4.42p (2022: 3.00p)
16,640
11,345
Interim dividend for 2023: 2.97p (2022: 2.60p)
11,202
9,829
Special dividend for 2023: Nil (2022: 0.60p)
–
2,269
27,842
23,443
Declared but paid after the year end
Interim dividend for 2024: 3.45p (2023: 2.97p)
12,998
11,202
12,998
11,202
Proposed for approval by shareholders at the AGM
(Not recognised as a liability at 31 October)
Final dividend for 2024: 4.45p (2023: 4.42p)
16,751
16,640
16,751
16,640
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
142

Declared and paid during the year
The Board proposed a final dividend of 4.42p per ordinary share in respect of the year ended 31 October 2023, which 
was approved by shareholders at the Annual General Meeting held on 26 April 2024 and paid on 23 May 2024.
The Board approved an interim dividend of 2.97p per ordinary share for the six month period ended 30 April 2023, at its 
11 July 2023 meeting. The interim dividend was paid on 23 November 2023.
Declared but paid after the year end
The Board approved an interim dividend of 3.45p per ordinary share for the six month period ended 30 April 2024, at its 
12 July 2024 meeting. The interim dividend was paid on 29 November 2024.
Proposed for approval by shareholders at the AGM
The Board proposed a final dividend of 4.45p  per ordinary share in respect of the year ended 31 October 2024. 
Subject to approval by shareholders at the Annual General Meeting on 25 April 2025, the final dividend will be paid on 
23 May 2025.
11	
Earnings per share
Basic earnings per share amounts are calculated by dividing net earnings attributable to shareholders of the Parent 
Company of £54,090,000 (2023: £50,666,000) by the weighted average number of shares in issue during the period.
Diluted earnings per share amounts are calculated by dividing the net earnings attributable to shareholders of the 
Parent Company by the weighted average number of shares outstanding during the period plus the weighted average 
number of shares that would be issued on conversion of all the dilutive potential shares into shares. The Group has only 
one category of dilutive potential shares being share options granted to senior staff, including directors, as detailed in 
note 22.
The earnings and weighted average number of shares used in the calculation are set out in the table below:
31 October 2024
31 October 2023
Earnings
£’000
Weighted
average
number
of shares
‘000
Earnings
per share
pence
Earnings
£’000
Weighted
average
number
of shares
‘000
Earnings
per share
pence
Basic earnings per share
54,090  
376,605
14.36
50,666
378,110
13.40
Effect of dilutive share options
–
2,566
(0.09)
–
2,490
(0.09)
Diluted earnings per share
54,090  
379,171
14.27
50,666
380,600
13.31
ME Group plc Annual Report 2024
143

12	
Goodwill and other intangible assets
Goodwill
£’000
Cost:
At 1 November 2022
16,935
Exchange differences
3
Additions
3,268
At 31 October 2023
20,206
IFRS remeasurement
(2,999)
At 1 November 2023 (restated)
17,207
Exchange differences
(540)
Disposals
(3,357)
At 31 October 2024
13,310
Impairment charges:
At 1 November 2022
615
Exchange differences
2
Impairment charge in the period
701
At 31 October 2023
1,318
At 1 November 2023
1,318
Exchange differences
(28)
Impairment charge in the period
1,014
At 31 October 2024
2,304
Net book value:
At 1 November 2022
16,320
At 1 November 2023 (restated)
15,889
At 31 October 2024
11,006
The amount of impairment losses is recognised in Administrative costs.
IFRS remeasurements
IFRS remeasurements represent the finalisation of purchase price allocation on acquisitions.
In the period the purchase price allocation was completed for the Fujifilm acquisition. Customer related intangible 
assets with a total value of £4,181,000 were identified and transferred from goodwill to intangible assets. The 
acquisition generated a gain on bargain purchase of £1,120,000, which has been recognised in non‑operating income 
in the Group’s Income Statement. Further details of the purchase price allocation and gain on bargain purchase are 
provided in note 31.
Disposals
In the period the Group disposed of its French subsidiary Sempa SARL.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
144

Goodwill by segments
The table below shows the allocation of goodwill acquired through business combinations between segments.
Goodwill has been allocated for impairment testing purposes to seven (2023: eight) cash‑generating units (CGUs).
31 October
2024
£’000
31 October
2023
(Restated)
£’000
Carrying amount
UK & Ireland
CGU 1 – ME Group Ireland Supplies Limited
154
154
CGU 2 – Photo‑Me Northern Ireland
14
14
Total UK & Ireland
168
168
Continental Europe
CGU 1 – ME Group France SAS
300
312
CGU 2 – ME Group Germany GmbH
1,926
2,005
CGU 3 – Sempa SARL
–
3,423
CGU 4 – Dreamakers
888
925
Total Continental Europe
3,114
6,665
Asia
CGU 1 – ME Group Japan* (restated for IFRS remeasurement)
7,724
8,017
CGU 2 – Now Retail Group
–
1,039
Total Asia
7,724
9,056
Total
11,006
15,889
*	 Asia CGU 1 includes goodwill from the acquisition of Photo Plaza Co Ltd, which was merged into ME Group Japan on 15th March 2021.
Goodwill impairment assessment
The Group tests annually, for impairment, or more frequently if there are indications that goodwill might be impaired. 
The recoverable amount of all CGUs has been determined on a value in use basis.
Value in use was determined by discounting the future cash flows of the CGU. Cash flows include a forecast period of 
five years, based on actual operating results, budgets and economic market research with a terminal value based on a 
long‑term growth rate applied thereafter.
As a result of the impairment tests, the goodwill relating to the Now Retail Group CGU was fully impaired (£1,014,000). 
This is due to a reduction in forecast cash generation. The impairment charge was recognised in the income statement 
line “Administrative expenses”.
In the year ended 31 October 2023, the goodwill relating to the pizza vending division (formerly SGER) was fully impaired 
(£701,000). This is due to a reduction in forecast cash generation.
ME Group plc Annual Report 2024
145

12	
Goodwill and other intangible assets continued
Key assumptions for impairment tests of goodwill and other intangible assets
Growth rate 1% (2023: 1%)
The Growth rate assumption for all Group CGUs was 1%. The growth rate has been determined based on a conservative 
basis for expected annual growth in EBITDA for each CGU and takes into account revenue, volumes, selling prices 
and operating costs. It is based on past experience and expected future developments in markets, operations and 
economic conditions.
Discount rate 11.4%-14.3% (2023: 11.0%-14.1%)
The post‑tax discount rates applied to the cash flow forecasts for the CGUs are derived from the pre‑tax weighted 
average cost of capital for the Group adjusted for country specific risks, local risk free borrowing rates and local tax 
rates for the specific country concerned. The changes in discount rate assumptions from the prior year reflect the 
change in economic conditions, in each territory, over the period.
The rates used are: United Kingdom 14.3%, (2023: 14.1%), Ireland 12.5% (2023: 13.0%), France 12.8% (2023: 12.8%), 
Germany 11.4% (2023: 11.6%), Japan 11.4% (2023: 11.0%) and Australia 13.6% (2023: 13.5%). The Board is confident, overall, 
that these discount rates reflect the circumstances in each region and are in accordance with IAS 36.
Sensitivity to key assumptions
As at the measurement date, the recoverable amount of all CGUs, based on their value in use, is significantly higher 
than the carrying amount relevant for the impairment test. Management considers that a reasonably pessimistic 
revision of key assumptions which can rationally be expected would still result in the recoverable amount of the CGUs 
exceeding their carrying amount. The headroom of recoverable amount over carrying value for each CGU range 
between £3,337,000 and £481,815,000 (2023: £921,000 to £504,083,000).
Discount rate
A 1% increase in the discount rate assumption for each territory would not generate any additional impairments. 
Aggregate headroom across all CGUs would be reduced by £64,196,000 (2023: £66,110,000). For the CGU with the 
lowest headroom, the 1% increase in discount rate would reduce headroom by a further £544,000 (2023: £332,000).
Growth rate
A 1% decrease in the growth rate assumption for each territory would not generate any additional impairments. 
Aggregate headroom across all CGUs would be reduced by £39,626,000 (2023: £45,769,000). For the CGU with the 
lowest headroom, the 1% decrease in growth rate would reduce headroom by a further £333,000 (2023: £224,000).
Future growth in revenue, costs and profit margins
CGUs were subjected to an impairment test under a worst case scenario, with decreased revenue and increased costs. 
The details of the sensitivity assumptions used are disclosed in the going concern section of the accounting policies 
(note 1.1 Basis of preparation).
In this worst case scenario, no additional CGUs were impaired. However, headroom across the remaining unimpaired 
CGUs would be reduced by £134,443,000 (2023: two further CGUs would be impaired: Asia CGU 1 £1,331,000 and Asia 
CGU 2 £243,000. Headroom across the remaining unimpaired CGUs would be reduced by £263,703,000).
For the CGU with the lowest headroom, using the worst case scenario would reduce headroom by a further £761,000 
(2023: £334,000).
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
146

Other intangible assets
Capitalised
development
costs
£’000
Software
£’000
Brands
£’000
Customer
related
£’000
Patents
£’000
Droit
au Bail
£’000
Total
£’000
Cost:
At 1 November 2022
11,822
3,855
1,280
20,362
1,500
3,553
42,372
Exchange differences
(95)
(17)
11
(274)
27
52
(296)
Additions
2,337
437
–
–
–
39
2,813
Additions work in progress
985
–
–
–
–
–
985
Additions new subsidiary
–
49
–
–
–
–
49
Transferred to property, plant and 
equipment (note 13)
–
–
–
(120)
–
(24)
(144)
Disposals
–
(163)
–
(6)
–
(37)
(206)
At 31 October 2023
15,049
4,161
1,291
19,962
1,527
3,583
45,573
IFRS remeasurement
–
–
–
4,181
–
–
4,181
At 1 November 2023 (restated)
15,049
4,161
1,291
24,143
1,527
3,583
49,754
Exchange differences
(483)
(172)
(51)
(780)
(73)
(126)
(1,685)
Additions
918
661
–
4
1
6
1,590
Additions work in progress
921  
–
–   
–   
–   
–   
921   
Transfers
(59)
(186)
–
168
42
35
–
Disposal of subsidiary
–
–
–
(10,874)
–
–
(10,874)
Disposals
(123)
(146)
–
(848)
(2)
(41)
(1,160)
At 31 October 2024
16,223  
4,318
1,240
11,813
1,495
3,457
38,546  
Amortisation:
At 1 November 2022
6,864
2,465
190
8,791
411
3,433
22,154
Exchange differences
(105)
4
6
(88)
13
50
(120)
Provided during the period
930
473
190
2,673
174
–
4,440
Impairment charge
–
–
577
57
811
–
1,445
Transferred to property, plant and 
equipment (note 13)
–
–
–
(23)
–
–
(23)
Disposals
–
(104)
–
(4)
–
(37)
(145)
At 31 October 2023
7,689
2,838
963
11,406
1,409
3,446
27,751
IFRS remeasurement
–
–
–
40
–
–
40
At 1 November 2023
7,689
2,838
963
11,446
1,409
3,446
27,791
Exchange differences
(247) 
(128)
(39)
(466)
(67)
(135)
(1,082) 
Provided during the period
2,168
646
59
2,211
–
–
5,084
Impairment charge
771
–
–
516
–
–
1,287 
Transfers
(57)
(74)
–
116
–
15
–
Disposal of subsidiary
–
–
–
(7,774)
–
–
(7,774)
Disposals
(123)
(146)
–
(810)
(2)
(41)
(1,122)
At 31 October 2024
10,201 
3,136
983
5,239
1,340
3,285
24,184 
Net book value:
At 1 November 2022
4,958
1,390
1,090
11,571
1,089
120
20,218
At 1 November 2023 (restated)
7,360
1,323
328
12,696
118
137
21,962
At 31 October 2024
6,022  
1,182
257
6,574
155
172
14,362  
ME Group plc Annual Report 2024
147

12	
Goodwill and other intangible assets continued
Capitalised research and development expenditure is amortised over a maximum of four years, with no residual value.
The remaining amortisation periods for material categories of other intangible assets are:
	
▪Capitalised development costs – between two and four years
	
▪Customer related – between three and nine years
Impairment charges
Current year
An impairment charge of £771,000 was recognised against the capitalised development costs relating to the Group’s 
pizza vending machines. With the Group’s food division performing below expectations, the pizza development costs 
are no longer expected to generate economic benefit, so the carrying amount has been fully impaired. The impairment 
charge was recognised in the income statement line “Cost of sales”. The impairment charge was made against an asset 
in the Continental Europe operating segment. 
An impairment charge of £516,000 was recognised against customer related intangible assets. The impairment charge 
was recognised in the income statement line “Administrative expenses”.
The entire impairment charge relates to the Now Retail Group CGU and is due to a reduction in forecast cash 
generation. The impairment charge was made against an asset in the Asia Pacific operating segment. The recoverable 
amount of the impaired asset is nil, determined by value in use. The discount rate used in determining the value in use 
was 13.6%.
Prior year
In the year ended 31 October 2023, impairment charges were recognised in the year against the following categories of 
intangibles assets: brands (£577,000); customer related (£57,000); and patents (£811,000).
All impairments charges were made against the intangible assets of KIS SAS and related to the pizza vending division 
(formerly SGER) CGU. The impairment charges were made against assets in the Continental Europe operating 
segment. The impairment charges were recognised in the line “Administrative expenses”. Impairment charges were due 
to a reduction in forecast cash generation of the pizza vending division. The recoverable amount of the impaired assets 
was nil, determined by value in use. The discount rate used in determining the value in use was 12.8%.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
148

13	
Property, plant and equipment
Land & 
Buildings
£’000
Photobooth 
& vending 
machines
£’000
Plant, 
machinery, 
furniture, 
fixtures 
& motor 
vehicles
£’000
Right of 
Use Land 
& Buildings
£’000
Right of 
Use Plant, 
machinery, 
furniture, 
fixtures
£’000
Right of 
Use Motor 
vehicles
£’000
Total
£’000
Cost: 
At 31 October 2022
15,303  
276,924  
30,165  
5,009  
14,486  
6,462  
348,349  
Correction of error - reclassification
20,291  
(1,427) 
(18,864) 
-   
-   
-   
-   
At 1 November 2022 (restated)
35,594  
275,497  
11,301  
5,009  
14,486  
6,462  
348,349  
Exchange difference
232  
(891) 
86  
123  
352  
157  
59  
Additions
2,678  
39,109  
4,055  
639  
421  
2,456  
49,358  
Additions - new subsidiary
-   
1,496  
-   
-   
-   
-   
1,496  
Transfer from intangible assets
-   
16  
128  
-   
-   
-   
144  
Transfers
15  
481  
(496) 
-   
-   
-   
-   
Disposals
(985) 
(17,133) 
(2,511) 
-   
(2,419) 
(1,348) 
(24,396) 
At 31 October 2023
37,534  
298,575  
12,563  
5,771  
12,840  
7,727  
375,010  
Exchange difference
(1,117) 
(12,277) 
(747) 
(207) 
(461) 
(277) 
(15,087) 
Additions
2,154  
45,878  
4,071  
1,337  
334  
2,566  
56,340  
Transfers
(124) 
(74) 
198  
214  
(176) 
(38) 
-   
Disposal of subsidiary
(23) 
-   
(312) 
-   
-   
-   
(335) 
Disposals
(596) 
(13,421) 
(1,178) 
(769) 
(2,444) 
(1,147) 
(19,556) 
At 31 October 2024
37,828  
318,681  
14,595  
6,346  
10,092  
8,831  
396,373  
Depreciation:
At 31 October 2022
6,994  
205,301  
23,498  
2,158  
6,880  
2,428  
247,259  
Correction of error - reclassification
13,843  
(1,408) 
(12,435) 
-   
-   
-   
-   
At 1 November 2022 (restated)
20,837  
203,893  
11,063  
2,158  
6,880  
2,428  
247,259  
Exchange difference
137  
(1,268) 
94  
88  
281  
99  
(569) 
Provided during the period
1,811  
24,542  
1,491  
1,454  
2,384  
2,207  
33,889  
Impairments/(reversal of impairments)
(649) 
(304) 
(400) 
-   
-   
-   
(1,353) 
Transfer from intangible assets
-   
1  
22  
-   
-   
-   
23  
Disposals
(700) 
(16,356) 
(1,540) 
-   
(2,419) 
(1,348) 
(22,363) 
At 31 October 2023
21,436  
210,508  
10,730  
3,700  
7,126  
3,386  
256,886  
Exchange difference
(754) 
(9,299) 
(582) 
(154) 
(283) 
(158) 
(11,230) 
Provided during the period
3,025  
23,235  
2,232  
1,233  
1,770  
2,581  
34,077  
Reversal of impairments
(57) 
(1,434) 
(177) 
-   
-   
-   
(1,668) 
Transfers
(39) 
(74) 
113  
258  
(293) 
35  
-   
Disposal of subsidiary
(16) 
-   
(201) 
-   
-   
-   
(217) 
Disposals
(284) 
(12,175) 
(988) 
(769) 
(2,444) 
(1,147) 
(17,807) 
At 31 October 2024
23,311  
210,761  
11,127  
4,269  
5,876  
4,697  
260,041  
Net book value: 
At 31 October 2022 (restated)
14,757  
71,604  
238  
2,851  
7,606  
4,034  
101,090  
At 31 October 2023 (restated)
16,098  
88,067  
1,832  
2,071  
5,714  
4,341  
118,124  
At 31 October 2024
14,517  
107,920  
3,467  
2,077  
4,216  
4,134  
136,332  
The balances of cost and depreciation for land and buildings, photobooth and vending machines and plant, 
machinery, furniture, fixtures & motor vehicles as at 31 October 2022 and 31 October 2023 have been restated to correct 
classification errors in the prior year property, plant and equipment note.
The impact on cost balances at 31 October 2022 was: land and buildings increase of £20,291,000; photobooth and 
vending machines reduction of £1,427,000; and plant, machinery, furniture, fixtures & motor vehicles reduction of 
£18,864,000. The impact on cost balances at 31 October 2023 was: land and buildings increase of £22,002,000; 
photobooth and vending machines reduction of £1,218,000; and plant, machinery, furniture, fixtures & motor vehicles 
reduction of £20,784,000.
ME Group plc Annual Report 2024
149

13	
Property, plant and equipment continued
The impact on depreciation balances at 31 October 2022 was: land and buildings increase of £13,843,000; photobooth 
and vending machines reduction of £1,408,000; and plant, machinery, furniture, fixtures & motor vehicles reduction of 
£12,435,000.The impact on depreciation balances at 31 October 2023 was: land and buildings increase of £14,201,000; 
photobooth and vending machines reduction of £1,202,000; and plant, machinery, furniture, fixtures & motor vehicles 
reduction of £12,999,000.
These reclassifications have no impact on the total opening cost or depreciation balances of property, plant and 
equipment. Accordingly, this restatement had no impact on the group’s statement of financial position, statement of 
cash flows, total assets, total Shareholders’ funds, statement of comprehensive income and earnings per share for the 
current or prior year.
Property, plant and equipment Impairment assessment
Significant impairment charges were made against property, plant and equipment in the year ended 31 October 2020. 
The Covid 19 pandemic had impacted the trading and outlook of the Group, indicating reduced value in use of the 
vending estate and therefore impairment. In the subsequent years the Group continued to subject these assets to 
annual impairment tests, with the impairment value reduced where testing indicated increased value in use.
At 31 October 2024 management considers that the original indicator of impairment, caused by the Covid 19 pandemic, 
no longer exists. This conclusion is supported by increased cash generation of the assets since 2020.
A key input to the determination of value in use is the revenue generated by each machine. This metric has increased 
significantly post-Covid, as the Group’s trading performance has recovered. Accordingly, management have 
increased their estimate of the future revenue generation of all machines. This increases the service potential of the 
assets, increasing value in use, and therefore recoverable amount, above the carrying value (excluding impairment). 
Consequently, all remaining impairments were reversed in the current year, with care taken to ensure that the closing 
net book value did not exceed what it would have been had the original impairment never occurred.
Impairments to property, plant and equipment with a total value of £1,668,000 were reversed in the year.
Reversals of impairment to photobooths and vending machines were recognised in the following operating 
segments: Continental Europe (£1,172,000) and United Kingdom (£262,000).
Reversals of impairment to plant, machinery, furniture, fixtures and motor vehicles were recognised in the following 
operating segments: Continental Europe (£184,000) and United Kingdom (£50,000).
Prior year
In the year ended 31 October 2023 an impairment charge to land and buildings of £6,000 was recognised in the United 
Kingdom operating segment. This relates to the impairment of vending machines whereby the site that the machine is 
located is impaired as well as the equipment. The impairment was due to a reduction in forecast cash generation of the 
vending machine.
14	
Non‑current assets classified as held for sale
Property
£’000
Net Book Value
At 1 November 2022
-   
Transferred from investment property
585  
At 31 October 2023
585
Correction of error – reclassification
4,362
At 1 November 2023 (restated)
4,947  
Exchange differences
(196) 
Disposal
(1,882) 
At 31 October 2024
2,869   
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
150

The opening balance of property held for sale at 1 November 2023 has been restated by £4,362,000 to correct an error 
in the prior year financial statements. The adjustment represents the value of capital additions to the asset held for sale 
which had previously been reported in prepayments under trade and other receivables. A corresponding adjustment 
has been made to reduce the balance of prepayments by the same value (note 17).
The restatement is reflected in the group statement of financial position at 31 October 2023 as an increase in 
non‑current assets classified as held for sale and a decrease in trade and other receivables. The group statement of 
cashflows for the year ended 31 October 2023 has been restated by increasing cash generated from operations by 
£4,362,000 (movement in trade and other receivables) and increasing net cash utilised in investing activities by the 
same amount (capital expenditure on non‑current assets classified as held for sale). This restatement had no impact on 
the group’s total assets, total Shareholders’ funds, statement of comprehensive income and earnings per share for the 
current or prior year. The impact on the consolidated statement of financial position at 1 November 2022  
was immaterial.
The non-current asset classified as held for sale is an office building and associated land, located in Grenoble, France. 
The Group previously earned rental income from the office building but now intends to dispose of the property.
The Group has entered an agreement with a buyer to dispose of the property in two tranches. The sale of tranche one 
was completed on 31 October 2024. The sale of tranche two is expected to complete in the first half of the year ended 
31 October 2025.
The disposal recognized in the year represents the cost attributable to the sale of tranche one. The Group made a gain 
of £378,000 on the disposal of tranche one, which has been recognised in non-operating income - net.
The non‑current asset classified as held for sale is included in the Continental Europe operating segment.
15	
Investments in associates
In the current and prior year, the Group held investments in only one associate, Photomaton Maroc. This associate 
company is incorporated in Morocco and its registered address is 131 Bd D’Anfares Azur Sidi Belyout, Casablanca.
£’000
Cost:
At 1 November 2022
20
Exchange differences
1
Share of profit
14
At 31 October 2023
35
Exchange differences
(2)
Share of profit
3
At 31 October 2024
36
The Group’s share of post‑tax profits from associates is recognized within operating profit in the group statement 
of comprehensive income. This policy is employed as the Group’s only associate investment, Photomaton Maroc, is 
engaged in the same principal activity as the Group, so the investment is deemed to be part of the Group’s operating 
activities.
Name
Assets
£’000
Liabilities
£’000
Revenue
£’000
Profit
£’000
Dividends
received
Share of
Interest
%
At 31 October 2023
141
106
–
14
–
50
141
106
–
14
–
50
At 31 October 2024
159
123
–
3
–
50
159
123
–
3
–
50
ME Group plc Annual Report 2024
151

16	
Financial instruments
Group Treasury
The Group has a centralised treasury function. The primary aim of this function is to manage liquidity and funding 
arrangements and the Group’s exposure to associated financial and market risks, including liquidy risk, credit risk, 
interest rate risk and foreign currency risk. The general approach for Group Treasury is one of risk reduction within a 
framework of delivering total shareholder return.
Treasury operations
Overview and policy
Treasury policy is set by the Board. Group Treasury activities are subject to a set of controls appropriate for the 
magnitude of the borrowing, investments and group‑wide exposures. To date the treasury function has limited itself 
to obtaining surplus cash from subsidiaries and depositing this in bank accounts owned by the Group’s to maximise 
returns on cash. The Board has defined an investment strategy, which dictates the types of products to which the 
surplus cash may be invested and the financial limits for such investments.
The Board monitors the performance of the Treasury function and is responsible for making changes to the personnel 
and limits of authority of Treasury personnel.
The Board has provided written principles for overall risk management of the Treasury function. It has also defined 
policies and procedures covering such areas as foreign exchange risk, interest rate risk, credit risk, the use of derivative 
instruments and investment of excess liquidity (surplus funds above the immediate and short–term operational funding 
needs, such as working capital requirements). The key objectives for Group Treasury are to protect the principal value 
of cash and cash equivalents, to concentrate cash at the centre to minimise external borrowings, and to maximise the 
return on cash.
16(A)	
Fair values of financial instruments by class
Generally, there is no material difference between the fair values and the carrying values of financial assets and 
financial liabilities held in the Group’s statement of financial position. However, given the sharp increase in market 
interest rates since the Group last financed its fixed rate debt, the fair value of the groups loans liabilities could differ 
from its carrying value. The estimated fair value of the Groups fixed rate debt at the reporting date is £48,083,000, 
which is £138,000 higher than its carrying value.
Financial instruments held at fair value – Level 1
The Group holds an investment in Max Sight Group Holdings Ltd, which is a listed company. This investment is valued 
at level 1. The Group owns 109,972,500 Max Sight Group Holdings Ltd’s shares valued at 0,058 HKD per share as at 
31 October 2024, giving a value at that date of £637,000.
This financial instrument is valued at the reporting date by reference to quoted market prices.
Financial instruments held at fair value – Level 2
There are no material Level 2 investments held by the Group.
Financial instruments held at fair value – Level 3
The Group holds 125 B shares in Energy Observer Developments SAS, a privately held company, following the 
conversion of 100,000 convertible bonds to equity on 14 November 2023. This investment is valued at level 3 as its 
value is linked to the equity value of Energy Observer Developments SAS, which is not observable market data. At 
31 October 2024 the investment is valued at £982,000.
The 400,000 convertible bonds that were not converted to equity matured on 27 October 2024, with payment due 
within 120 days of maturity. The total cash due, including accrued interest, of £3,740,000 was presented in other 
receivables in the Group’s statement of financial position at 31 October 2024.
The investment in shares was valued at the reporting date by reference to the latest equity valuation of the issuing 
company. The equity valuation used was based on a fund raising by the issuing company. This, in effect, gave an 
external, arms‑length valuation as new investors were purchasing equity based on their valuation of the company. This 
fund raising information is the key unobservable input to the valuation calculation.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
152

Sensitivity to key unobservable inputs
Equity valuation
A 20% decrease in the equity value of Energy Observer Developments SAS would result in a decrease in valuation of 
£196,000.
Movement in level 3 financial instruments value
The following table presents the changes in level 3 financial instruments for the years ended 31 October 2023 and 
31 October 2024.
Convertible
Bond
£’000
Unlisted
Equities
£’000
Total
£’000
Fair value at 1 November 2022
4,450
–
4,450
Foreign exchange movement recognised in other comprehensive income
65
–
65
Fair value gain recognised in non‑operating income – net
226
–
226
Fair value at 31 October 2023
4,741
–
4,741
Foreign exchange movement recognised in other comprehensive income
(150)
(41)
(191)
Conversion of bonds to shares
(1,023)
1,023
–
Fair value gain recognised in non‑operating income – net
172
–
172
Bonds matured (transferred to receivables)
(3,740)
–
(3,740)
Fair value at 31 October 2024
–
982
982
No assets or liabilities were transferred between levels 1,2 and 3 in the year.
Financial instruments by category
The tables below show financial instruments by category for the Group.
At 31 October 2024
Amortised
Cost
£’000
Fair Value
Through
Profit & Loss
£’000
Total
£’000
Assets per statement of financial position
Financial instruments held at FVTPL
–
1,619
1,619
Financial assets – held at amortised cost:
Trade and other receivables
18,240  
–
18,240  
Cash and cash equivalents
86,147
–
86,147
104,387  
1,619
106,006  
Other financial
liabilities at
amortised cost
£’000
Total
£’000
Liabilities per statement of financial position
Borrowings
47,945
47,945
Leases
11,819
11,819
Trade and other payables
56,843
56,843
116,607
116,607
ME Group plc Annual Report 2024
153

16(A)	
Fair values of financial instruments by class continued
At 31 October 2023
Amortised
Cost
£’000
Fair Value
Through
Profit & Loss
£’000
Total
£’000
Assets per statement of financial position
Financial instruments held at FVTPL
–
5,886
5,886
Financial assets – held at amortised cost:
Trade and other receivables
11,286
–
11,286
Cash and cash equivalents
111,091
–
111,091
122,377
5,886
128,263
Other financial
liabilities at
amortised cost
£’000
Total
£’000
Liabilities per statement of financial position
Borrowings
77,174
77,174
Leases
13,336
13,336
Trade and other payables
57,921
57,921
148,431
148,431
16(B)	
Financial risk management
Financial risk factors and financial risk management
Overview
The Group is exposed to the following risks arising from financial instruments:
(i)		
Credit risk
(ii)	
Liquidity risk
(iii)	
Market risk
Credit risk is the risk of financial loss to the Group if a customer or counterparty to a financial instrument fails to meet its 
contractual obligations. It mainly arises on trade and other receivables and bank balances.
Liquidity risk arises from the Group having insufficient cash resources to meet its obligations as and when they fall due 
for payment. A material and sustained shortfall in the Group’s cash flow could undermine the Group’s credit rating, 
impair major investor confidence and restrict the ability of the Group to raise new funds.
Market risk arises from changes in market prices, such as exchange rates, interest rates and equity prices that will 
impact on the Group’s statement of comprehensive income or the value of its holding of financial instruments.
Listed below are details of these risks, the Group’s objectives, policies and processes for measuring and monitoring risks 
and the Group’s management of capital.
Risk Management Framework
The Group’s overall risk management programme focuses on the unpredictability of financial markets and seeks to 
minimise potential risks for the Group.
There is a continuous process for identifying, evaluating and managing the key financial risks faced by the Group in line 
with changing market conditions and the Group’s strategy. If necessary, the Group’s internal audit function may assist 
in monitoring and assessing the effectiveness of controls and procedures. The Board retains responsibility for ensuring 
the adequacy of systems for identifying and assessing significant risks, that appropriate control systems and other 
mitigating actions are in place and that residual exposures are consistent with the Group’s strategy and objectives. 
Assessments are conducted for all material entities.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
154

The Group may use derivatives to manage exchange or interest rate risk. Approval for their use is given by the Board 
and the position is monitored constantly.
With regard to management of interest rate risk, the objectives are to lessen the impact of adverse interest rate 
movements on earnings and shareholders’ funds and to ensure no breach of covenants. This is mainly achieved by 
reviewing the mix of fixed and floating rate borrowings.
The Group’s liquidity risk management involves maintaining sufficient cash and cash equivalents and the availability of 
funding through an adequate amount of committed credit facilities.
(i)	
Credit risk
The Group has no significant concentrations of credit risk. Credit risk arises from cash and cash equivalents and deposits 
with banks and financial institutions, and on outstanding trade and other receivables. Cash deposits are limited to high 
credit quality financial institutions. The Group has policies in place to ensure that sales of products and services are 
made to customers with an approved credit history.
Credit quality of financial assets
Cash and cash equivalents
Individual Group companies have banking relationships with leading banks in the country in which the Group company 
operates. Surplus cash is placed with Group Treasury bank accounts, as described above. The Group has procedures in 
place to ensure that cash is placed with sound financial institutions.
Accounts receivable
The Group trades with a large number of customers, ranging from quoted companies and state organisations to 
individual traders. Individual Group companies have credit control procedures in place before making sales to new 
customers and levels of credit are reviewed in light of trading experience. The normal terms of settlement are in the 
range 30–90 days. Trade receivables are normally interest free. The collection of outstanding receivables is monitored 
at both the Group and subsidiary level.
Under the Group’s operating model, most revenue is collected at the point of sale. Where credit terms are offered, the 
Group has a strong record of debtor recovery.
The maximum credit risk for financial assets is the carrying value.
Expected credit losses (ECL)
The Group makes allowances for ECL against trade receivables and contract assets, by applying the simplified  
ECL model.
Due to the low volume of receivables accounts, the Group’s approach is to assess on an account‑by‑account basis, 
rather than organising accounts into groupings. ECL are determined for each receivables account, by reference to the 
customer’s past payment performance and latest information on the customer.
Where the Group has open work in progress or where technical issues are preventing the proper operation of the 
vending unit in question, these factors are taken into consideration when determining the ECL.
Trade receivables and contract assets are written off when there is no reasonable expectation of recovery. Indicators 
that there is no reasonable expectation of recovery include, amongst others, the failure of a debtor to engage in a 
repayment plan with the group, and a failure to make contractual payments for a period of greater than 120 days 
past due.
ECL allowances against trade receivables and contract assets are presented as net impairment losses within operating 
profit. Subsequent recoveries of amounts previously written off are credited against the same line item.
The Group does not require collateral in respect of trade and other receivables. The Group does not have trade 
receivable and contract assets for which no loss allowance is recognised because of collateral.
ME Group plc Annual Report 2024
155

16(B)	
Financial risk management continued
The ageing of net current trade receivables is as follows:
31 October 2024
31 October 2023
Gross trade 
receivables
£’000
Allowance 
for expected 
credit losses
£’000
Trade 
receivables
£’000
Gross trade 
receivables
£’000
Allowance 
for expected 
credit losses
£’000
Trade 
receivables
£’000
Current
3,709
–
3,709
3,847
–
3,847
Past due
– overdue 1‑30 days
–
–
–
–
–
–
– overdue 31‑60 days
407
–
407
289
–
289
– overdue 61 days
2,865
(882)
1,983
2,378
(1,326)
1,052
Total past due
3,272
(882)
2,390
2,667
(1,326)
1,341
Total trade receivables
6,981
(882)
6,099
6,514
(1,326)
5,188
The credit quality of trade receivables that are neither past due nor impaired is assessed on an individual basis, based 
on credit ratings and experience. Management believes an adequate allowance for expected credit losses has been 
made for trade receivables.
Other receivables
Other receivables usually consist one‑off non‑trading items. As these balances are low in volume, management 
assesses their recoverability on an item‑by‑item basis, making provisions for expected non‑recovery as necessary.
(ii)	
Liquidity risk
The Group’s liquidity risk management involves maintaining sufficient cash and cash equivalents and the availability of 
funding through an adequate amount of committed credit facilities. Trading forecasts indicate that the current facilities 
provide more than sufficient liquidity headroom to support the business for the foreseeable future. The Group’s strong 
cash generation and net cash position at 31 October 2024 and 31 October 2023 mitigates its liquidity risk. The Group 
largely finances its working capital and capital expenditure programmes from its own resources.
During the current period and prior period surplus cash held by the operating subsidiaries, over and above balances 
required for working capital management was transferred to Group Treasury. These funds were deposited in interest 
bearing, centrally managed, bank accounts.
The Group has undrawn facilities totalling 2 million euros and having regard to the Group’s cash flow, it is considered 
that the facilities provide adequate headroom for the Group’s needs. The facilities are generally reaffirmed by the 
banks annually. These undrawn facilities, if used, will be subject to floating rates of interest and may be subject to the 
normal covenant conditions attached to such borrowings.
Some of the Group’s loans are subject to covenants and, during the years to 31 October 2024 and 31 October 2023, the 
Group has comfortably complied with such requirements. The nature of the covenants are ratio of EBITDA to debt, ratio 
of debt to equity, ratio of net interest to EBITDA, free cashflow and profit requirements.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
156

The table below summarises the maturity profile of the Group’s financial liabilities (including trade and other payables) 
at 31 October 2024 and 31 October 2023 based on contractual undiscounted payments.
Group contractual cashflows
Within
one year
£’000
Year 2
£’000
Year 3
£’000
Year 4
£’000
Year 5
£’000
Over
5 years
£’000
Total
£’000
At 31 October 2024
Interest bearing loans and borrowings
19,796
16,910
10,342
711
472
428
48,659
Leases
5,195
3,340
1,918
1,281
588
986
13,308
Trade and other payables
56,843
–
–
–
–
–
56,843
81,834
20,250
12,260
1,992
1,060
1,414
118,810
At 30 October 2023
Interest bearing loans and borrowings
27,676
20,663
17,655
10,819
771
976
78,560
Leases
6,243
4,061
2,376
1,462
1,026
1,331
16,499
Trade and other payables
57,921
–
–
–
–
–
57,921
91,840
24,724
20,031
12,281
1,797
2,307
152,980
Financial instruments held at amortised cost
These largely comprise of restricted bank deposit accounts where the cash acts as security against possible shortfalls in 
Group’s UK pension fund obligation.
(iii)	
Market risk
Foreign exchange risk
The Group is exposed to foreign currency risk on sales and purchases that are denominated in a currency other than the 
local functional currency. In addition, the Group faces currency risks arising from monetary financial instruments held in 
non‑functional currencies. The income statement reflects the impact of realised and unrealised exchange differences 
on trading items and monetary financial instruments (note 5).
The Group has certain investments in foreign operations, whose net assets are exposed to foreign currency translation 
risk. The main currency translation risk relates to foreign operations whose functional currency is the Euro, Swiss Franc 
or Japanese Yen. The investments are not hedged. The translation reserve reflects the exchange differences arising on 
translation of the opening net assets and results of the foreign operation (note 21).
Operational foreign exchange exposure
Where possible, the Group tries to invoice in the local currency of the respective entity. If this is not possible, to mitigate 
exposure, the Group endeavours to buy from suppliers and sell to customers in the same currency. The exposure relating 
to receivables and payables denominated in the non‑functional currency is normally less than 3 months as this is the 
normal settlement period for these items.
Subject to the requirements of Group Treasury, where possible, the Group tries to hold the majority of its cash and cash 
equivalent balances in the local currency of the respective entity.
Monetary assets and liabilities
The Group continues to monitor exchange rates and buy or sell currencies in order to minimise the open exposure to 
foreign exchange risk.
The Group may use derivative financial instruments mainly to reduce the risk of foreign exchange exposure on trading 
items (sales or purchases in currencies other than the domestic currency of the company concerned) and interest rate 
movements. The Group does not hold or issue derivative financial instruments for financial trading purposes.
Borrowings
At 31 October 2024 and 31 October 2023 the majority of the Group’s borrowings were denominated in Euros and held by 
subsidiaries whose functional currency is the Euro.
ME Group plc Annual Report 2024
157

16(B)	
Financial risk management continued
Analysis of monetary assets and liabilities by currency
At 31 October 2024
Sterling
£’000
Euro
£’000
Swiss
Franc
£’000
Japanese
Yen
£’000
Other
Currencies
£’000
Total
£’000
Assets per statement of financial position
Financial instruments held at FVTPL
637
982
–
–
–
1,619
Trade and other receivables
3,063
12,972  
56
1,430
718
18,239  
Cash and cash equivalents
6,805
62,233
4,640
11,264
1,205
86,147
10,505
76,187  
4,696
12,694
1,923
106,005  
Liabilities per statement of financial position
Borrowings and Leases
1,160
52,157
242
6,205
–
59,764
Trade and other payables
6,915
43,225
2,067
3,952
684
56,843
8,075
95,382
2,309
10,157
684
116,607
At 31 October 2023
Sterling
£’000
Euro
£’000
Swiss
Franc
£’000
Japanese
Yen
£’000
Other
Currencies
£’000
Total
£’000
Assets per statement of financial position
Financial instruments held at FVTPL
1,145
4,741
–
–
–
5,886
Trade and other receivables
1,406
6,968
173
2,210
529
11,286
Cash and cash equivalents
17,769
77,828
6,198
8,200
1,096
111,091
20,320
89,537
6,371
10,410
1,625
128,263
Liabilities per statement of financial position
Borrowings and Leases
1,635
80,351
296
8,194
34
90,510
Trade and other payables
8,426
42,437
2,415
3,995
648
57,921
10,061
122,788
2,711
12,189
682
148,431
IFRS 7 sensitivity analysis
Sensitivity analysis has been performed on the Group’s Euro foreign exchange risk, as its most material foreign currency. 
A 10% strengthening of Euro against Sterling, at the Statement of Financial Position date, would have caused a 
£1,253,000 decrease in the Group’s net assets at that date (2023: £2,906,000 decrease in net assets). A 10% weakening 
of Euro against Sterling would have had the equal and opposite effect on the Group’s net assets.
Interest rate risk
2024
Carrying
amount
£’000
2023
Carrying
amount
£’000
Net cash
Mainly non‑interest bearing current accounts:
Cash at bank and in hand
72,669
70,669
Deposit accounts – generally interest bearing:
Bank deposit accounts
13,478
40,422
Other items
Interest bearing loans
(47,945)
(77,174)
38,202
33,917
The above table shows which components of net debt are subject to interest. The Group has no exposure to floating 
rate interest bearing debt and a change in interest rates will not have a material change on interest expense.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
158

IFRS 7 sensitivity analysis
All of the Group’s debt is subject to fixed rates of interest, so interest payable charges would not be materially impacted 
by a change in interest rates. Consequently, no sensitivity tables have been presented.
Details of the Group’s borrowings are shown in the table below. All loans are subject to fixed rates of interest. A 
theoretical increase of 1% in the fixed rate of interest would result in an extra £479,000 (31 October 2023: £772,000) of 
interest expense. This sensitivity is purely illustrative as the Groups debt is not subject to an interest rate risk.
Terms and debt repayment schedule
The table below shows the maturity profile and interest rates of the Groups borrowings at 31 October 2024 and 
31 October 2023.
Group
Status
Currency
Interest
Rate
Year of
maturity
2024
Carrying
amount
£’000
2023
Carrying
amount
£’000
Loans
Fixed rate
Euro 0,28% – 1,57%
2025 – 2027
42,957
69,975
Loans
Fixed rate Japanese Yen 0,54% – 1,15%
2028 – 2030
4,986
7,199
Lease liabilities
Fixed rate
Various
0,3% – 18.6%
2024 – 2033
11,820
13,336
59,763
90,510
Price risk
The Group is exposed to changes in prices on raw materials, consumables and finished goods purchased from suppliers. 
Wherever possible, price rises are passed on to customers via sales price increases to help manage this risk.
The Group’s investments in listed and unlisted equity securities are not material thus the Group does not have any 
significant exposure to price risk on these equity investments.
16(C)	
Capital risk management
The Group’s objectives when managing capital are to safeguard the Group’s ability to continue as a going concern 
and to enhance long‑term shareholder value, by investing in the business so as to improve the return on investment (by 
increasing profits available for dividends) and by managing the capital gearing ratio (mixture of equity and debt).
The Group manages, and makes adjustments to, its capital structure in light of the prevailing risks and economic 
conditions affecting its business activities. This may involve adjusting the rate of dividends, purchasing the Company’s 
own shares, the issue of new shares and reviewing the level and type of debt. The Group manages its borrowings by 
appraising the mix of fixed and floating rate borrowings and the mix of long‑term and short‑term borrowings. Details of 
how the Group and subsidiaries are funded are shown below. There were no changes to the Group’s approach to capital 
management during the period.
Group
The Group is funded by share capital and retained earnings; supplemented by external borrowing as required. The 
Group has had a strong net cash position throughout the current and comparative period.
Subsidiary companies
Subsidiary companies are funded by share capital and retained earnings, and where applicable local borrowings by the 
subsidiaries in appropriate currencies.
ME Group plc Annual Report 2024
159

16(C)	
Capital risk management continued
The capital structure of the Group is presented below.
31 October
2024
£’000
31 October
2023
£’000
Cash and cash equivalents
86,147
111,091
Borrowings
(47,945)
(77,174)
Net cash
38,202
33,917
Equity
179,871  
158,988
The Group has various borrowings and available facilities that contain certain external capital requirements (covenants) 
that are considered normal for these types of arrangements. The Group remains comfortably within all such covenants.
17	
Trade and other receivables
31 October
2024
£’000
31 October
2023
(restated)
£’000
Non‑current assets
Other receivables
2,814
3,005
2,814
3,005
Current assets
Gross trade receivables
6,981
6,514
Allowance for expected credit losses
(882)
(1,326)
Trade receivables
6,099
5,188
Other receivables
9,327  
3,093  
Prepayments
3,866  
3,980  
19,292  
12,261  
All trade receivables arise from contracts with customers.
Non‑current other receivables includes restricted deposits in relation to the Group’s pension schemes.
Current other receivables at 31 October 2024 include £3.7m due from the maturity of convertible bonds (2023: nil). 
See note 16 for further details.
18	
Inventories
31 October
2024
£’000
31 October
2023
£’000
Raw materials and consumables
25,794
25,484
Finished goods
12,271 
7,017
38,065 
32,501
The replacement value of inventories is not materially different from that stated above.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
160

19	
Cash and cash equivalents
31 October
2024
£’000
31 October
2023
£’000
Cash at bank and in hand
72,668
70,669
Deposit accounts
13,479
40,422
Cash and cash equivalents per statement of financial position
86,147
111,091
Deposit accounts have an original maturity term of less than three months. The amounts placed in short‑term deposit 
accounts depend on the immediate cash requirements of the Group. Interest was earned on deposits at rates between 
2.90% and 4.75% in the year (2023: 2.90% to 2.93%). Cash at bank is generally interest free but may earn interest at the 
applicable daily bank floating deposit rate.
20	 Net cash
Notes
31 October
2024
£’000
31 October
2023
£’000
Cash and cash equivalents per statement of financial position
19
86,147
111,091
Non‑current borrowings
23
(28,547)
(50,137)
Current borrowings
23
(19,398)
(27,037)
Net Cash
38,202
33,917
Net cash is a non‑GAAP measure since it is not defined in accordance with IFRS but is a key indicator used by 
management in assessing operational performance and financial position strength. The inclusion of items in net cash 
as defined by the Group may not be comparable with other companies’ measurement of net cash/debt. The Group 
defines net cash as cash and cash equivalents less current and non‑current borrowings outstanding, excluding lease 
liabilities of £11,819,000 (2023: £13,336,000).
Reconciliation of movement in liabilities arising from financing activities
Non cash movements
Cash movements
1 November
£’000
Exchange 
differences
£’000
New lease 
liabilities
£’000
Other 
movements
£’000
Repayment 
of liabilities
£’000
New loans
£’000
31 October
£’000
31 October 2024
Non‑current loans
50,137
(2,194)
–
(18,245)
(1,151)
–
28,547
Non‑current lease liabilities
8,310
(409)
3,260
(4,061)
310
–
7,410
Non‑current liabilities arising from 
financing activities
58,447
(2,603)
3,260
(22,306)
(841)
–
35,957
Current loans
27,037
(1,138)
–
18,245
(25,898)
1,152
19,398
Current lease liabilities
5,026
(88)
1,653
4,061
(6,243)
–
4,409
Current liabilities arising from 
financing activities
32,063
(1,226)
1,653
22,306
(32,141)
1,152
23,807
Total liabilities arising from 
financing activities
90,510
(3,829)
4,913
–
(32,982)
1,152
59,764
31 October 2023
Non‑current loans
72,365
778
–
(25,243)
(744)
2,981
50,137
Non‑current lease liabilities
10,064
157
657
(2,568)
–
–
8,310
Non‑current liabilities arising from 
financing activities
82,429
935
657
(27,811)
(744)
2,981
58,447
Current loans
29,799
375
–
25,243
(30,216)
1,836
27,037
Current lease liabilities
5,858
(4)
2,462
2,568
(5,858)
–
5,026
Current liabilities arising from 
financing activities
35,657
371
2,462
27,811
(36,074)
1,836
32,063
Total liabilities arising from 
financing activities
118,086
1,306
3,119
–
(36,818)
4,817
90,510
ME Group plc Annual Report 2024
161

21	
Share capital and reserves
Share Capital
31 October
2024
Number
31 October
2023
Number
31 October
2024
£’000
31 October
2023
£’000
Allotted, issued and fully paid:
Ordinary shares of 0.5p each
At the beginning of the period
378,454,879
378,051,637
1,891
1,889
Issued in year – share options exercised
677,500
403,242
3
2
Cancellation of shares held in treasury
(2,368,626)
–
(12)
–
At the end of the period
376,763,753
378,454,879
1,882
1,891
The holders of ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one 
vote per share at meetings of the Company.
Reserves
Treasury shares
Number of
Shares
Cost*
£’000
Proportion of 
ordinary issued
share capital
Shares held in treasury at 1 November 2022
–
–
–
Purchase of own shares
1,260,534
1,969
–
Shares held in treasury at 31 October 2023
1,260,534
1,969
0.33%
Purchase of own shares
1,108,092
1,425
–
Cancellation of shares held in treasury
(2,368,626)
(3,394)
–
Shares held in treasury at 31 October 2024
–
–
0.00%
*	 Purchase cost including transaction costs
At the Annual General Meeting on 18 August 2023, a shareholders’ resolution was passed permitting the Company to 
purchase its own shares up to a maximum of 10% of the Ordinary shares in issue.
In the year ended 31 October 2024 the Company purchased, on various dates and at various prices, 1,108,092 shares 
at a combined cost of £1,425,000 including £6,000 transaction costs, bringing the total number of shares purchased 
since the resolution to 2,368,626 at a combined cost of £3,394,000. The shares were purchased at an average price of 
133.17 pence per ordinary share.
On 12 July 2024 the Board of the Company passed a resolution to cancel all of its 2,368,626 ordinary shares of 0.5 p 
each held in treasury. The cancellation took place on the same date. The cancellation is reflected in the statement of 
financial position as a reduction in share capital and retained earnings.
The treasury shares had no voting or dividend rights.
Share premium
Share premium reserve is the cumulative value of the excess received for shares above their nominal value.
Capital redemption reserve
The capital redemption reserve is a statutory, non-distributable reserve into which amounts are transferred following 
the purchase and cancellation of the Company’s own shares.
Other reserves
Includes the share‑based payment reserve on equity settled schemes. The share‑based payment reserve is generally 
distributable.
The other reserve accounts included within this category mainly arise in subsidiaries, are generally not distributable, and 
arise as a result of local legislation regarding capital maintenance.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
162

Translation reserve
The foreign currency translation reserve is used to record exchange differences arising from the translation of the 
financial statements of foreign subsidiaries and associates. In accordance with the options allowed under IFRS 1, only 
exchange rate differences arising on translation after the date of transition, 1 May 2004, are shown in this reserve. When 
an overseas subsidiary or associate is disposed, the cumulative exchange difference relating to the entity disposed is 
recycled through the statement of comprehensive income as part of the profit or loss on sale in other net gains/(losses) 
and is shown as a movement in other comprehensive income.
22	
Share‑based payments
Share options, which have been granted to senior staff, including directors, to purchase Ordinary shares of 0.5p each, 
are as follows:
Date options 
granted
At 31 October 
2023
Exercise 
price
Granted 
during 
year
Lapsed or 
forfeited 
during year
Exercised 
during 
year
At 31 October 
2024
Date from 
which 
exercisable
Last date 
on which 
exercisable
27‑Aug‑19
594,752
101.40p
–
–
–
594,752
27‑Aug‑22
26‑Aug‑26
19‑Apr‑21
925,000
61.40p
–
(40,000)
(625,000)
260,000
19‑Apr‑24
19‑Apr‑28
05‑Aug‑21
1,799,774
77.50p
–
(143,000)
(37,500)
1,619,274
05‑Aug‑24
05‑Aug‑28
12‑May‑22
1,750,000
68.73p
–
(212,500)
(7,500)
1,530,000
12‑May‑25
12‑May‑29
04‑Apr‑23
1,939,947
126.70p
–
(50,000)
–
1,889,947
04‑Apr‑26
03‑Apr‑30
19‑Jul‑23
357,500
163.10p
–
–
(7,500)
350,000
19‑Jul‑26
19‑Jul‑30
22‑Aug‑24
–
192.33p
1,115,000
–
–
1,115,000
22‑Aug‑27
22‑Aug‑34
23‑Sep‑24
–
192.33p
90,000
–
–
90,000
23‑Sep‑27
22‑Sep‑34
7,366,973
1,205,000
(445,500)
(677,500)
7,448,973
All options can be exercised, in normal circumstances, within a period of between four and seven years from the exercise 
of option date, providing that the performance criterion or performance condition has been achieved. The subscription 
price for all options is based upon the average market price on the three days prior to the date of grant. Options are 
restricted, or may lapse, if the grantee leaves the employment of the Group before the first exercise date.
All options are equity settled options.
Options granted after 2005 are covered by the new Me Group Executive Share Option Scheme. The vesting of options 
is subject to an EPS‑based performance condition relating to the extent to which the Group’s basic EPS for the third 
financial year, following the date of grant, reaches a sliding scale of challenging EPS targets.
Options are normally granted over shares worth up to 150% of a participant’s salary each year. In exceptional cases as 
part of the terms of attracting senior management, options in excess of that number may be granted.
The weighted average exercise price of all options outstanding at 31 October 2024 is 112.213p (2023: 88.83p) and the 
weighted average exercise price of options exercisable at 31 October 2024 is 81.55p (2023: 101.40p).
The weighted average share price for options exercised during the period ended 31 October 2024 was 173.82p 
(31 October 2023: 154.43p).
The weighted average remaining years for options outstanding at the period‑end date is 6.3 years (2023: 5.2 years).
ME Group plc Annual Report 2024
163

22	
Share‑based payments continued
Share‑based payments expense
In accordance with IFRS 2 Share‑based Payments, share options granted to senior management including directors 
after November 2002 have been fair‑valued and the Group has used the Black‑Scholes option pricing model. This 
model takes into account the terms and conditions under which the options were granted.
The following table lists the inputs to the model used for the years ended 31 October 2024 and 31 October 2023:
Date of grant
4 October
2019
5 October
2020
19 April
2021
Vesting period
3 years
3 years
3 years
Share price volatility
32.59%
31.64%
51.40%
Share price on date of grant
92.80p
42.30p
63.20p
Option price
93.30p
93.30p
61.40p
Expected term
3.25 years
3.25 years
3.25 years
Dividend yield
3.98%
0.00%
0.00%
Risk free interest rate
0.00%
0.00%
0.17%
Fair value
41.99p
22.97p
34.89p
Date of grant
5 August
2021
5 October
2021
12 May
2022
Vesting period
3 years
3 years
3 years
Share price volatility
77.50%
49.48%
49.91%
Share price on date of grant
77.50p
65.50p
65.20p
Option price
77.50p
61.10p
68.73p
Expected term
3.25 years
3.25 years
3.25 years
Dividend yield
0.00%
0.00%
4.43%
Risk free interest rate
0.15%
0.56%
1.24%
Fair value
28.18p
24.47p
25.17p
Date of grant
4 April
2023
19 July
2023
22 August
2024
Vesting period
3 years
3 years
3 years
Share price volatility
52.91%
40.51%
35.96%
Share price on date of grant
127.40p
159.00p
191.80p
Option price
126.70p
163.10p
192.33p
Expected term
3.25 years
3.25 years
3.25 years
Dividend yield
4.40%
4.14%
4.10%
Risk free interest rate
3.35%
4.53%
3.84%
Fair value
59.25p
60.26p
62.93p
Date of grant
23 September
2024
Vesting period
3 years
Share price volatility
35.74%
Share price on date of grant
190.20p
Option price
192.33p
Expected term
3.25 years
Dividend yield
3.75%
Risk free interest rate
3.69%
Fair value
60.62p
The charge for share‑based payments is £795,000 (2023: £345,000).
Share price volatility is based on historical data.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
164

23	
Financial liabilities
31 October
2024
£’000
31 October
2023
£’000
Non‑current liabilities
Non‑current instalments due on bank loans
28,547
50,137
Current liabilities
Current instalments due on loans
19,398
27,037
Bank loans bear fixed rates of interest and vary between 0.28% and 1.57%. Further details are provided in note 16.
Lease Liabilities
In addition to bank loans, the Group has lease liabilities of £11,819,000 (2023: £13,336,000).
The Group has lease arrangements across three main categories: site agreements, property and motor vehicles. The 
key quantitative information regarding the lease portfolio is shown below:
As at 31 October 2024
Site agreements
Property
Motor vehicles
Number of lease agreements
481
7
600
Average lease term (months)
103
100
39
Average remaining term (months)
43
47
20
As at 31 October 2023
Site agreements
Property
Motor vehicles
Number of lease agreements
618
9
507
Average lease term (months)
80
74
41
Average remaining term (months)
50
41
22
The maturity profile of lease liabilities is shown below:
Within
one year
£’000
Year 2
£’000
Year 3
£’000
Year 4
£’000
Year 5
£’000
Over
5 years
£’000
Total
£’000
At 31 October 2024
Leases
5,195
3,340
1,918
1,281
588
986
13,308
At 31 October 2023
Leases
6,243
4,061
2,376
1,462
1,026
1,331
16,499
24	
Post‑employment benefit obligations
The Parent Company and its principal subsidiaries (the “Group”) operate pension and other retirement and 
post‑employment schemes including both funded defined benefit schemes, and defined contribution schemes.
Defined benefit plans
A defined benefit plan is a pension arrangement under which participating members receive a benefit at retirement. 
The amount is determined by the plan rules and is dependent on such factors as age, years of service and pensionable 
pay and is not dependent on contributions made by the employing company or members. The income statement 
service cost, in respect of defined benefit plans represents the increase in the defined benefit liability arising from 
pension benefits accrued by members in the current experience being different to those assumptions and the return on 
plan assets above the amount included in net pension interest.
Defined contribution plans are arrangements in which the benefits paid to participants are linked to the amount of 
contributions paid and the performance of the scheme. Such plans are independent of the Group and the Group has no 
exposure to investment and experience risks. The income statement charge for these plans represents the contributions 
paid by the Group based on a percentage of employees’ pay.
ME Group plc Annual Report 2024
165

24	
Post‑employment benefit obligations continued
The Group’s defined benefit pension schemes are included in the statement of financial position under employment 
benefit obligations, as are other overseas retirement provisions.
The amounts charged to profit and loss for all post‑employment benefits are shown in note 7.
The amount shown in the statement of financial position is detailed as follows:
31 October
2024
£’000
31 October
2023
£’000
Overseas employment benefit obligations
4,119
3,847
Defined benefit schemes
283
216
4,402
4,063
Me Group International plc defined benefit pension scheme
The Parent Company (the “Company”) runs a defined benefit pension scheme, the Photo‑Me International Plc Pension 
and Life Assurance Fund (the “Fund”). This note covers the pension obligations provided from the Fund.
The Fund is administered by a corporate Trustee, with Trustee Directors, which is legally separate from the Company. 
The Trustee Directors include representatives of both the Company and Fund members. The Trustee Directors are 
required by law to act in the interest of all relevant beneficiaries and are responsible for the investment policy with 
regard to the assets plus the day to day administration of the benefits.
The level of benefits provided by the Fund depends on a member’s length of service and salary at date of leaving or 
retiring from the Fund. Annual pension increases between leaving the Fund and retirement are linked to increases in the 
Retail Prices Index (RPI). After retirement, annual pension increases are at 3.0% pa for pension accrued before April 1997 
and in line with increases in the Retail Prices Index (RPI), up to a maximum of 5.0% pa, for pension accrued from 
April 1997. The benefit payments are from a trustee administered fund containing assets held in trust and governed 
by UK regulations and practice. The amount of Company contributions is decided jointly by the Trustee Directors and 
the Company.
The Fund’s investment strategy is decided by the Trustee Directors, in consultation with the Company. The Trustee 
Directors exercise their powers of investment (or delegation where these powers have been delegated to a fund 
manager) in a manner calculated to ensure the security, quality, liquidity and profitability of the portfolio as a whole. 
In order to avoid an undue concentration of risk a spread of assets is held. The diversification is both within and across 
asset classes. The assets are invested in a manner appropriate to the nature and duration of the expected future 
retirement benefits payable under the Fund. Day to day selection of stocks is delegated to fund managers appointed 
by the Trustee Directors. As regards the review and selection of their fund managers, the Trustee Directors take 
expert advice.
The actuarial valuation of the UK Pension scheme has revealed a surplus at 31 October 2024 and at each financial 
statement date since 30 April 2017. This surplus has not been recognised as an asset, in accordance with IFRIC 14, as in 
the future the surplus will not be recovered by a reduction in future contributions to the scheme. The scheme has been 
closed to new members for over 30 years.
Profile of the Fund
The defined benefit obligation includes benefits for deferred pensioners and current pensioners. The defined benefit 
obligation is broadly split 99%/1% between pensioners and deferred members.
The defined benefit obligation for certain current pensioners is backed by insurance policies. A corresponding asset 
equal to the defined benefit obligation is included in this note in respect of these members.
The Fund duration is an indicator of the weighted‑average time until benefit payments are made. For the Fund as a 
whole, the duration is around 8 years.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
166

Funding requirements
UK legislation requires that pension schemes are funded prudently. The most recent triennial funding valuation of the 
Fund was carried out by a qualified actuary with an effective date of 1 June 2021. At this date the Fund had a funding 
level of 102% and a surplus of approximately £0.2 million on a technical provisions basis. This basis uses actuarial 
assumptions adopted by the Trustee Directors of the Fund that are consistent with the Fund continuing on an ongoing 
basis with support from the Company.
The last active member ceased employment with the Company in 2020 so contributions are no longer required in 
respect of the accrual of benefits in the Fund.
Risks associated with the Fund
The Fund exposes the Company to a number of risks, the most significant of which are described below.
Asset volatility
The liabilities are calculated using a discount rate set with reference to corporate bond yields; if assets 
underperform this yield, this will create a deficit.
Changes in bond yields
A decrease in corporate bond yields will increase the value placed on the Fund’s liabilities for IAS 19, 
although this will be partially offset by an increase in the value of the Fund’s bond holdings and 
insurance policies backing pensions in payment.
Inflation risk
Some of the Fund’s benefit obligations are linked to inflation, and higher inflation will lead to higher 
liabilities (although, in most cases, caps on the level of inflationary increases are in place to protect 
against extreme inflation). In addition, increases in expected inflation will be offset by an increase in the 
value of the Fund’s index‑linked bond holdings and insurance policies backing pensions in payment.
Life expectancy
The majority of the Fund’s obligations are to provide benefits for the life of the member, so increases in 
life expectancy will result in an increase in the liabilities. Increases in life expectancy will be partially 
offset by an increase in the value of the insurance policies backing pensions in payment.
Reconciliation of the movement in the present value of the defined benefit obligation
31 October
2024
£’000
31 October
2023
£’000
Present value of defined benefit obligation at beginning of the period
3,685
4,364
Current service cost
–
–
Interest cost
197
206
Actuarial (gains) on fund liabilities arising in demographic assumptions
(4)
(70)
Actuarial losses/(gains) from changes in financial assumptions
84
(225)
Actuarial losses/(gains) on liabilities from experience
29
(268)
Benefits paid
(329)
(322)
Present value of defined benefit obligation at end of the period
3,662
3,685
Reconciliation of the movement in the fair value of plan assets
31 October
2024
£’000
31 October
2023
£’000
Fair value of plan assets at beginning of the period
4,001
4,769
Interest income on fund assets
215
226
Remeasurement gains/(losses) on assets
71
(672)
Benefits paid
(329)
(322)
Fair value of plan assets at end of the period
3,958
4,001
ME Group plc Annual Report 2024
167

24	
Post‑employment benefit obligations continued
Amount to be recognised in the statement of financial position
31 October
2024
£’000
31 October
2023
£’000
Present value of funded obligations
3,662
3,685
Fair value of scheme assets
3,958
4,001
Net surplus
(296)
(316)
Effect of limit of recognition of an asset
296
316
Amount recognised in statement of financial position
–
–
Amount recognised in profit and loss
31 October
2024
£’000
31 October
2023
£’000
Amount recognised in profit and loss
Current service cost
–
–
Interest on net defined liability/(asset)
–
–
Total charge
–
–
Pension expense recognised in profit and loss
–
–
Remeasurement in Other Comprehensive Income
Return on Scheme assets in excess of that recognised in net interest
(71)
672
Actuarial losses/(gains) due to changes in financial assumptions
84
(225)
Actuarial (gains) due to changes in demographic assumptions
(4)
(70)
Actuarial losses/(gains)/losses on liabilities arising from experience
29
(268)
Adjustment due to the asset ceiling
(38)
(109)
Total expense/(income) amount recognised in Other Comprehensive Income
–
–
Total expense amount recognised in Comprehensive Income
–
–
The amounts shown above are included in staff costs (note 7) and in administrative expenses.
An analysis of the assets of the plan is as follows:
31 October 2024
31 October 2023
£’000
%
£’000
%
Bonds and insurance policies
3,810
96
3,892
97
Other
148
4
109
3
3,958
100
4,001
100
There were no financial instruments of the Company included in the plan assets (2023: none) and there were no 
property assets occupied by the Company (2022: none).
Principal actuarial assumptions
31 October
2024
%
31 October
2023
%
Discount rate for scheme liabilities
5.3
5.6
Rate for increase in salaries
n/a
n/a
Price inflation
3.2
3.2
Pension increases
3.0
3.0
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
168

The mortality tables used for 2024 are S3NXA Light tables for males and S3NXA All lives for females, with CMI 2023 
projections and a long‑term rate of improvement of 1.25% pa. The mortality tables used for 2023 were also S3NXA Light 
tables, but with CMI 2022 projections and a long term rate of improvement of 1.25% pa. The mortality assumptions 
allow for expected future improvements in mortality rates.
31 October 2024
31 October 2023
Male currently aged 65
23.3 years (age 88.3)
23.3 years (age 88.3)
Female currently aged 65
24.8 years (age 89.8)
24.7 years (age 89.7)
History of asset values, defined benefit obligation and surplus/deficit in fund
2024
£’000
2023
£’000
2022
£’000
2021
£’000
2020
£’000
Fair value of defined benefit obligation
3,685
3,685
4,364
5,788
6,267
Fair value of assets
3,662
4,001
4,769
6,641
7,040
Surplus/(deficit)
296
316
405
853
773
History of experience gains and losses
2024
£’000
2023
£’000
2022
£’000
2021
£’000
2020
£’000
Experience gains/(losses) on fund assets
71
(672)
(1,645)
(170)
622
Experience (losses)/gains on plan liabilities
(29)
268
(84)
79
(67)
Liabilities for 2024, 2023, 2022, 2021 and 2020 relate to gains/(losses) in respect of liability experience only, and excludes 
any change in liabilities in respect of changes to the actuarial assumptions used.
Sensitivity to key assumptions
The key assumptions used for the IAS 19 valuation are: discount rate, inflation rate and mortality. If different 
assumptions were used, this could have a material effect on the results disclosed. The table below shows the sensitivity 
to the key assumptions noted above.
Period ended 31 October 2024
Plan
assets
£’000
Defined
benefit
obligation
£’000
Surplus
£’000
As reported
3,958
3,662
296
Following a 0.1% decrease in the discount rate
3,966
3,691
275
Following a 0.1% increase in the inflation assumption
3,959
3,671
288
Following an increase in the life expectancy of one year
4,046
3,844
202
The sensitivity information shown above has been prepared using the same method as adopted when adjusting 
the results of the latest valuation to the statement of financial position data. This is the same approach as has been 
adopted in previous years.
ME Group plc Annual Report 2024
169

24	
Post‑employment benefit obligations continued
Overseas pension schemes
The Group’s Swiss subsidiary, Me Group Switzerland AG participates in funded multi‑employer pension schemes. A 
guaranteed return for such employees’ schemes is mandated by the Swiss state. An actuarial valuation was performed 
at 31 October 2024 and 31 October 2023 by independent actuaries.
Reconciliation of the movement in the present value of the defined benefit obligation
31 October
2024
£’000
31 October
2023
£’000
Present value of defined benefit obligation at start of the period
2,930
2,898
Exchange difference
(61)
136
Contribution by members
37
33
Current service cost
130
126
Past service cost
(24)
(18)
Interest cost
56
71
Remeasurement losses/(gains) on plan liabilities
282
(56)
Prepaid risk premiums
(37)
(36)
Benefits paid
(302)
(225)
Administration costs
1
1
Present value of defined benefit obligation at end of the period
3,012
2,930
31 October
2024
£’000
31 October
2023
£’000
Fair value of plan assets at start of the period
2,714
2,740
Exchange difference
(56)
127
Contributions by company and members
185
166
Expected return on plan assets
52
67
Remeasurement gains/(losses) on plan assets
173
(125)
Benefits paid
(302)
(225)
Prepaid risk premiums
(37)
(36)
Fair value of plan assets at end of the period
2,729
2,714
31 October
2024
£’000
31 October
2023
£’000
Net liability at start of the period
216
158
Exchange difference
(5)
8
Increase/(decrease) in liability
72
49
Net liability at end of the period
283
216
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
170

Amounts recognised in comprehensive income
31 October
2024
£’000
31 October
2023
£’000
Amount recognised in profit and loss:
Amounts recognised in comprehensive income:
Current service cost
130
127
Past service cost
(24)
(18)
Administrative expenses
1
1
Net pension interest
4
4
Total charge
111
114
Amount recognised in other comprehensive income:
Gain on scheme assets
(173)
125
Actuarial losses on defined benefit obligation
282
(56)
Total amount recognised in other comprehensive income
109
68
Total amount recognised in profit and loss and other comprehensive income
220
182
31 October 2024
30 October 2023
£’000
%
£’000
%
Cash
28
1
27
1
Equities & debt instruments
1,856
68
1,954
68
Other
846
31
733
31
Total plan assets
2,729
100
2,714
100
Principal actuarial assumptions
31 October
2024
%
31 October
2023
%
Discount rate
1.10
2.00
Expected return on plan assets at end of year
n/a
n/a
Rate of increase in salaries
1.20
1.20
Price inflation
1.00
1.00
The normal retirement age for males is between 60 – 65 years and for females between 59 – 64 years for both 2024 
and 2023.
The mortality tables used in 2024, 2023, 2022 and 2021 were the BVG 2020 GT tables
The mortality tables used in 2020 were the BVG 2015 GT tables.
ME Group plc Annual Report 2024
171

24	
Post‑employment benefit obligations continued
History of assets, liabilities and actuarial gains and losses
2024
£’000
2023
£’000
2022
£’000
2021
£’000
2020
£’000
Present value of defined benefit obligation
3,012
2,930
2,898
3,621
4,792
Fair value of assets
2,729
2,714
2,740
3,113
3,615
Deficit
(283)
(216)
(158)
(508)
(1,177)
2024
£’000
2023
£’000
2022
£’000
2021
£’000
2020
£’000
Experience (losses)/gains on plan liabilities
(282)
56
658
436
(93)
– as a percentage of the present value of plan liabilities
(9%)
(2%)
(23%)
(12%)
2%
Remeasurement gains/(losses) on plan assets
173
(125)
(276)
166
(69)
– as a percentage of the present value of plan assets
6%
(5%)
(10%)
5%
(2%)
Sensitivity to key assumptions
The key assumptions used for the IAS 19 valuation are: discount rate, inflation rate and mortality.
If different assumptions were used, this could have a material effect on the results disclosed.
The table below shows the sensitivity to the key assumptions noted above.
Defined
benefit
obligation
£’000
Increase/
(decrease) in
defined benefit
obligation
£’000
Defined benefit obligation as reported
3,012
–
Defined benefit obligation
– with discount rate – 0.25%
3,121
109
– with discount rate 0.25%
2,910
(102)
– with salary decrease – 0.25%
3,105
93
– with salary increase 0.25%
2,926
(86)
– with life expectancy 1 year
3,058
46
– with life expectancy – 1 year
2,965
(47)
The Group’s best estimate for contributions to be paid by the Group next year to the scheme is £139,000 
(2023: £140,000).
The amount recognised in the income statement for this scheme was £111,000 (2023: £114,000).
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
172

Overseas post‑employment benefit obligations
Provisions for obligations to make termination payments on retirement, to employees who are not members of the 
pension and retirement schemes, are as follows:
	
▪The Group’s Japanese subsidiary undertaking, ME Group Japan, has an unfunded post‑employment retirement 
provision based on an employee’s length of service with the company and their current salary. The allowance is 
paid to an employee when they leave the company. This has been provided for in full within the accounts. ME Group 
Japan, agreed with the employees that 50% of the liability for the retirement provision will be paid in cash to an 
independently controlled defined contribution scheme, with the balance to be met by the company when the 
employee leaves. The provision were valued by an independent actuary using the Projected Unit Credit Method at 
31 October 2024 and 31 October 2023. This actuarial valuation incorporated the following principal assumptions in 
arriving at the present value of the obligations:
31 October
2024
31 October
2023
Discount rate
0.97%
0.95%
Rate of increase in salaries
0%
0%
Retirement age
60 years
60 years
Mortality table
Standard mortality rates under 
defined benefit corporation pension 
plan (the 22nd Life Table for 
male & female
Standard mortality rates under 
defined benefit corporation pension 
plan (the 22nd Life Table for 
male & female
Expenses relating to the Japanese post‑employment benefit obligation were recognised in following sections of the 
statement of comprehensive income:
	
▪Administration expenses £62,000 (2023: £65,000)
	
▪Interest expense £8,000 (2023: nil)
	
▪Remeasurement gains in other comprehensive income £4,000 (2023: £1,000)
	
▪To meet the legal obligations within France, the Group’s subsidiary undertakings have unfunded retirement 
provisions, which were valued by an independent actuary using the Projected Unit Credit Method at 
31 October 2024 and 31 October 2023. This actuarial valuation incorporated the following principal assumptions in 
arriving at the present value of the obligations:
31 October
2024
31 October
2023
Discount rate
3.40%
3.80%
Rate of increase in salaries
2.00%
2.00%
Retirement age
62‑67 years
62‑67 years
Inflation rate
2.10%
2.00%
Mortality table
TGH/TGF 05
TGH/TGF 05
Expenses relating to the French post‑employment benefit obligation were recognised in following sections of the 
statement of comprehensive income:
	
▪Administration expenses £74,000 (2023: £16,000)
	
▪Finance cost £105,000 (2023: £102,000)
	
▪Remeasurement losses in other comprehensive income £408,000 (2023: remeasurement loss of £151,000)
ME Group plc Annual Report 2024
173

25	
Provisions
Employee
related
claims
£’000
Product
warranties
£’000
Other
£’000
Total
£’000
At 31 October 2022
238
635
694
1,567
Exchange differences
5
4
(1)
8
Utilised and other movements
(49)
(52)
(522)
(623)
Reclassifications
–
314
(314)
–
Charged to income statement
78
–
854
932
At 31 October 2023
272
901
711
1,884
Amount shown as current liability
272
901
711
1,884
Amount shown as non‑current liability
–
–
–
–
At 31 October 2023
272
901
711
1,884
Exchange differences
(20)
(14)
(41)
(75)
Utilised and other movements
(77)
–
(296)
(373)
Disposal of subsidiary
–
–
(303)
(303)
Charged to income statement
621
(453)
5
173
At 31 October 2024
796
434
76
1,306
Amount shown as current liability
796
434
76
1,306
Amount shown as non‑current liability
–
–
–
–
Other provisions include amounts for unresolved claims made against the Group by suppliers.
26	 Deferred taxation
Deferred tax comprises:
31 October
2024
£’000
31 October
2023
£’000
Temporary differences relating to property, plant and equipment
4,408
2,089
Other temporary differences in recognising revenue and expense items in other periods for taxation 
purposes:
– capitalised development costs
989
1,030
– post‑employment benefit provisions
(1,269)
(1,254)
– acquisition related intangibles
916
4,407
– other short‑term temporary differences
2,159
2,294
7,202
8,566
The closing balance comprises:
Deferred tax assets
(2,668)
(1,020)
Deferred tax liabilities
9,870
9,586
7,202
8,566
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
174

The movements on deferred taxation during the period were as follows:
31 October
2024
£’000
31 October
2023
£’000
Opening balance
8,566
7,778
Exchange differences
(233)
(92)
Post‑employment benefit provisions
(118)
(52)
Charge/(credit) for the period in income statement
1,580
932
Disposal of subsidiary
(2,593)
–
Closing balance
7,202
8,566
Temporary differences associated with Group investments
Unremitted earnings of overseas affiliates
No deferred tax liability has been recognised on the unremitted earnings of overseas subsidiaries as no tax is expected 
to be payable on them in the foreseeable future based on current legislation or where the Group is able to control 
remittance of earnings and it is possible that such earnings will not be remitted in the foreseeable future.
Unrecognised deferred tax assets
The Group has no unrecognised deferred tax assets.
Factors that may affect future tax charges
The UK Corporation Tax rate increased from 19% to 25% with effect from 1 April 2023. The deferred tax assets and 
liabilities have been recognised based on the respective corporation tax rates at which they are anticipated to unwind 
in each jurisdiction.
27	
Trade and other payables
31 October
2024
£’000
31 October
2023
£’000
Amounts shown as current liabilities
Trade payables
31,179
33,393
Other taxes and social security costs
4,692
2,631
Other payables
11,968
11,184
Accruals and deferred income
9,004
10,713
56,843
57,921
28	 Capital commitments and contingent liabilities
Contingent liabilities
In the opinion of the Directors, adequate provision has been made for claims and legal disputes and the Directors 
therefore consider that no contingent liability for litigation exists.
The Group has no contingent liabilities with regard to its interest in the associated undertakings (2023 none).
ME Group plc Annual Report 2024
175

29	 Related parties
The Group’s related parties are its associated undertakings, subsidiary undertakings and its key management 
personnel, which comprises the Board of Directors.
The following transactions were carried out with related parties:
Directors’ compensation
31 October
2024
£’000
31 October
2023
£’000
Salaries, director fees, short term benefits and short term bonuses
2,186
2,318
Share‑based payment charge
105
136
2,291
2,454
The remuneration of the directors, both executive and non‑executive, of the Parent Company, who are the key 
management personnel of the Group, is set out in the table above. These figures include amounts payable to third party 
companies for services of the directors. The figures exclude pension related costs and any long‑term incentive costs.
Directors of the Company control 36.65% of the Ordinary shares of the Company.
30	 Subsidary audit exemption
The following company is exempt from the requirements of the Companies Act 2006 relating to the audit of individual 
accounts for the year ended 31 October 2024 by virtue of Section 479A of the Companies Act 2006:
	
▪Photo‑Me Limited.
31	
Business combinations and disposals
Acquisition of the photobooths business of Fujifilm Imaging Systems Co. Ltd.
On 30 September 2023 the Group completed the acquisition of 100% of the photobooths business of Fujifilm Imaging 
Systems Co. Ltd (“Fujifilm”) for total consideration of JPY 965,755,000 (£5,284,000), obtaining control of the business on 
that date.
Fujifilm is a Japanese photobooth owner and operator and the acquisition of its photobooths division adds a further 
3,548 photobooth units to the Group’s existing operations in Asia Pacific. This acquisition is in line with the Group’s 
strategy to expand the number of units in operation.
The acquisition was funded by a new loan facility taken by the Group’s Japanese subsidiary, Me Group Japan.
In accordance with IFRS 3, this transaction meets the definition of a business combination so has been accounted for 
using the acquisition method.
Acquisition‑related expenses of £146,000 have been recognised in the Group’s statement of comprehensive income.
Deferred consideration
A portion of the total consideration was deferred and contingent on the total number of photobooth units that 
were acquired. Post‑closing there followed a six‑month period during which further units could be transferred to the 
Group, in addition to the 3,318 units transferred at the closing date, and subject to a maximum number of 3,806. The 
total consideration increases in proportion with the number of photobooths acquired, up to a maximum value of 
JPY 996,000,000 (£5,466,000).
At 31 October 2023, management’s best estimate of the deferred consideration to be paid was JPY 40,039,000 
(£220,000). This amount was accrued and included in the total estimated consideration value at that date of 
JPY 946,000,000 (£5,191,000).
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
176

The six‑month window for the transfer of further units closed on 29 March 2024. The final number of units acquired was 
3,548, resulting in a deferred consideration payment of JPY 59,794,000 (£312,000).
The additional deferred consideration, in excess of management’s estimate previously accrued (£92,000), has been 
added to the goodwill balance in the Group’s Statement of Financial Position.
Acquired assets and liabilities
Due to the proximity of the transaction to the prior period reporting date, the purchase price allocation, including 
determination of the fair value of intangible assets recognised on consolidation, had not been finalised when the prior 
period financial statements were approved.
With the purchase price allocation now complete, the Group has during the period adjusted the provisional amounts 
that were recorded in the prior period financial statements by increasing intangible assets by JPY 830,000,000 
(£4,181,000) (see note 12).
As part of the purchase price allocation, the Group has recognised separately identifiable acquired intangible assets in 
accordance with IAS 38 and had their fair values assessed by an independent expert.
The fair value adjustments in respect of acquired intangible assets are due to the recognition of JPY 830,000,000 
(£4,181,000) in respect of Fujifilm’s customer relationships.
Gain on bargain purchase
Including the identified customer relationships intangible asset, the acquired net assets (JPY 1,180,454,000) exceed the 
total consideration paid (JPY 965,755,000), generating a gain on bargain purchase of JPY 214,699,000 (£1,120,000). The 
gain has been recognised in non‑operating income in the Group’s statement of comprehensive income.
This acquisition resulted in a gain on bargain purchase for the following reasons:
	
▪Negotiations for the transaction initially began approximately two years prior to the completion date 
(September 2023) and Fujifilm’s photobooth business was adversely affected by Covid‑19 in FY21 and FY22, leading 
to a depressed purchase price being negotiated;
	
▪Fujifilm had sought to divest its photobooth business, deeming it to no longer core to the group which was focussed 
on penetrating other markets. Consequently, Fujifilm had stopped investing in this business in the years leading up 
to the transaction in terms of both capital investment and enacting annual price increases to customers;
	
▪Following the lack of investment and impact of Covid‑19, the Group needed to invest heavily in the acquired 
business to turn it around. This represented a risk to the Group, which further supported the purchase consideration 
being driven by a short payback period.
ME Group plc Annual Report 2024
177

31	
Business combinations continued
Other changes to the composition of the Group
Disposal of SEMPA
On 20 May 2024 the Group disposed of its interest in its French subsidiary, Sempa SAS, for cash consideration of 
€4,600,000 (£3,936,000). The Group generated a loss on disposal of £339,000 which is included in non‑operating 
income in the Group’s statement of comprehensive income.
The assets and liabilities which the Group lost control over are detailed below:
£’000
Goodwill
3 357
Other intangible assets
3 103
Property, plant & equipment
120
Inventories
462
Trade and other receivables
136
Cash and cash equivalents
263
Total assets
7 441
Provisions
(386)
Trade and other payables
(131)
Deferred income tax liability
(2 649)
Total liabilities
(3 166)
Net assets
4 275
32	
Events after the statement of financial position date
Interim dividend
On 29 November 2024 the Group paid its interim dividend in respect of the six month period ended 30 April 2024 of 
3.45 pence per ordinary share, totalling £12,998,000.
UK defined benefit pension scheme
The Company runs a defined benefit pension scheme, the Photo‑Me International Plc Pension and Life Assurance Fund. 
In November 2024, the Trustee of the Fund entered into an insurance contract with Legal & General that provides the 
pensions for certain members of the Fund. As a result, the benefits for all members of the Fund are now secured with 
an insurance company, via policies in the name of the Trustee. The intention is that in due course these policies will be 
transferred into the name of the individual members and the Fund wound‑up.
Disposal of an office building 
On 20 February 2025 the Group disposed of the second, and final, tranche of an office property in Grenoble, France 
for £4,848,000. At 31 October 2024 the property was recognised in non-current assets classified as held for sale in the 
Group’s statement of financial position. The Group will recognise a gain on disposal of £1,584,000 in the year ended 
31 October 2025.
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
178

33	 Period summary (unaudited)
Income statement
2024
£’000
2023
£’000
2022
£’000
2021
£’000
2020
£’000
Revenue
UK & Ireland
49,188
48,173
41,996
29,644
54,623
Continental Europe
208,987
205,157
177,839
145,009
195,230
Asia
49,711
44,332
39,945
39,751
60,392
Total revenue
307,886
297,662
259,780
214,404
310,245
Operating profit
74,390   
67,502
56,681
29,335
3,317
Net finance (cost)/income & non‑operating income
(969) 
(435)
(3,327)
(780)
(2,825)
Profit before taxation
73,421  
67,067
53,354
28,555
492
Taxation
(19,331) 
(16,401)
(14,561)
(6,703)
(2,844)
Profit after taxation
54,090  
50,666
38,793
21,852
(2,352)
Attributable to:
– equity owners of the Parent
54,090  
50,666
38,793
21,713
(2,305)
– Non‑controlling interests
–
–
–
139
(47)
54,090  
50,666
38,793
21,852
(2,352)
Earnings per share – Basic
 14.36p   
13.40p
10.26p
5.78p
(0.62)p
Earnings per share – Diluted
 14.27p     
13.31p
10.23p
5.72p
(0.62)p
Dividends – interim
 3.45p 
2.97p
2.60p
0.00p
0.00p
Dividends – final
 4.45p   
4.42p
3.00p
2.89p
0.00p
Dividends – special
 0.00p
0.00p
7.10p
0.00p
0.00p
Total dividends
7.90p  
7.39p
12.70p
2.89p
0.00p
Statement of financial position
2024
£’000
2023
£’000
2022
£’000
2021
£’000
2020
£’000
Intangible assets
25,368  
36,710
32,736
34,502
32,739
Property, plant and equipment
136,332 
118,124
101,090
91,973
90,937
Other non‑current investments
37 
35
21
21
57
Other non‑current assets
4,433 
8,891
7,805
3,966
3,743
Current assets
143,601  
163,815  
184,716
141,688
139,760
Assets held for sale
2,869  
4,947  
–
–
–
Total assets
312,640  
332,522
326,368
272,150
267,237
Share capital
1,882 
1,891
1,889
1,889
1,889
Share premium
11,510 
11,083
10,627
10,599
10,599
Treasury shares
–
(1,969)
–
–
–
Reserves
166,479  
147,983
120,133
115,486
99,693
Equity of the Parent
179,871  
158,988
132,649
127,974
112,181
Non‑controlling interests
–
–
–
1,720
1,689
Total equity
179,871  
158,988
132,649
129,694
113,870
Total non‑current liabilities
47,561 
71,076
94,039
68,900
52,968
Total current liabilities
85,208  
102,458
99,680
73,556
100,399
Total equity and liabilities
312,640  
332,522
326,368
272,150
267,237
Net cash
38,202 
33,917
33,917
34,919
21,877
Note: The figures above have been extracted from the accounts for the relevant period and have not been adjusted for changes in accounting policies as a result of 
adoption of new accounting standards.
ME Group plc Annual Report 2024
179

33	 Period summary (unaudited) continued
Financial & operating statistics
2024
2023
2022
2021
2020
Capital expenditure – photobooth & vending 
machines £’000
45,878
39,122
27,205
22,563
38,435
Capital expenditure – research & development £’000
918
2,337
1,418
1,802
2,296
EBITDA £’000
114,224   
106,639
92,241
65,077
87,313
EBITDA % of revenue
37.1%
35.8%
35.5%
30.4%
28.1%
Number of vending sites
48,200
47,600
43,900
43,800
44,500
Notes to the Group Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
180

Notes
31 October
2024
£’000
31 October
2023
£’000
Assets
Intangible assets
4
1
3
Property, plant & equipment
5
22,626
16,329
Investment in subsidiaries
6
45,186
44,616
Financial instruments held at FVTPL
7
637
1,145
Other receivables
8
988
981
Non‑current assets
69,438
63,074
Inventories
9
4,066
1,793
Trade and other receivables
8
32,140
32,662
Current tax
–
1,806
Cash and cash equivalents
10
4,907
3,344
Current assets
41,113
39,605
Total assets
110,551
102,679
Equity
Share capital
11
1,882
1,891
Share premium
11,510
11,083
Treasury shares
11
–
(1,969)
Capital redemption reserve
12
–
Translation and other reserves
3,868
3,073
Retained earnings
69,830
70,504
Total Shareholders’ funds
87,101
84,581
Liabilities
Financial liabilities
13
668
1,026
Deferred tax liabilities
15
3,046
672
Financial liabilities
13
491
609
Current tax
–
–
Trade and other payables
16
19,245
15,791
Current liabilities
19,735
16,400
Total equity and liabilities
110,551
102,679
The notes on pages 184 to 197 are an integral part of these financial statements.
As permitted by section 408 of the Companies Act 2006, the Company’s Statement of Profit or Loss has not been 
included in these financial statements.
The company recognised a profit after tax for the period of £30,562,000 (2023: £25,196,462).
The accounts were approved by the Board on 21 February 2025 and signed on its behalf by:
	
Serge Crasnianski	
Sir John Lewis OBE
Chief Executive Officer	
Non‑executive Chairman
Registration number: 00735438
Company Statement of  
Financial Position
As at 31 October 2024
ME Group plc Annual Report 2024
181

Notes 
31 October 
2024
£’000
31 October 
2023
£’000
Cash flow from operating activities
Profit before tax
32,938
26,634
Interest of lease liabilities
195
167
Finance income
(446)
(91)
Dividends received
(31,820)
(25,000)
Non‑operating income – net
508
(356)
Operating profit
1,376
1,354
Amortisation and impairment of intangible assets
2
2
Depreciation of property, plant and equipment net of reversal of impairments
4,097
4,213
Loss on sale of property, plant and equipment
98
182
Share based compensation charge
225
197
Other non cash items
2
6
Changes in working capital:
Inventories
(2,274)
38
Trade and other receivables
515
(10,501)
Trade and other payables
3,452
1,239
Cash generated from/(utilised in) operations
7,493
(3,270)
Interest paid
(196)
(167)
Interest received
346
236
Taxation paid
1,804
(1,338)
Net cash generated from/(utilised in) operating activities
9,447
(4,540)
Cash flows from investing activities
Dividends received from investments in financial instruments
100
42
Purchase of property, plant and equipment
(10,520)
(5,024)
Proceeds from sale of property, plant and equipment
188
229
Dividends received from associates and subsidaries
31,820
25,000
Net cash generated from investing activities
21,588
20,247
Cash flows from financing activities
Issue of ordinary shares to equity shareholders
430
458
Purchase of treasury shares
11
(1,425)
(1,969)
Repayment of principal of leases
(636)
(731)
Dividends paid to owners of the Parent
3
(27,842)
(23,443)
Net cash utilised in financing activities
(29,472)
(25,685)
Net increase / (decrease) in cash and cash equivalents 
1,563
(9,977)
Cash and cash equivalents at beginning of year
3,344
13,321
Cash and cash equivalents at end of year
4,907
3,344
The notes on pages 184 to 197 are an integral part of these financial statements.
Company Statement of  
Cash Flows
For the period ended 31 October 2024
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
182

Share
capital
£’000
Share
premium
£’000
Treasury
shares
£’000
Capital
Redemption
Reserve
£’000
Other
reserves
£’000
Retained
earnings
£’000
Total
£’000
At 1 November 2022
1,889
10,627
–
–
2,728
68,743
83,987
Profit for the period
–
–
–
–
–
25,196
25,196
Other comprehensive income
–
–
–
–
–
7
7
Total comprehensive income
–
–
–
–
–
7
7
Total comprehensive income
–
–
–
–
–
25,203
25,203
Transactions with owners of the Parent
Shares issued in the period (note 11)
2
456
–
–
–
–
458
Purchase of treasury shares (note 11)
–
–
(1,969)
–
–
–
(1,969)
Share options (note 11)
–
–
–
–
345
–
345
Dividends (note 3)
–
–
–
–
–
(23,443)
(23,443)
Total transactions with the Parent
2
456
(1,969)
–
345
(23,443)
(24,609)
At 31 October 2023
1,891
11,083
(1,969)
–
3,073
70,504
84,581
At 1 November 2023
1,891
11,083
(1,969)
–
3,073
70,504
84,581
Profit for period
–
–
–
–
–
30,562
30,562
Other comprehensive income
–
–
–
–
–
–
–
Total other comprehensive income
–
–
–
–
–
–
–
Total comprehensive income
–
–
–
–
–
30,562
30,562
Transactions with owners of the Parent
Shares issued in the period (note 11)
3
427
–
–
–
–
430
Purchase of treasury shares (note 11)
–
–
(1,425)
–
–
–
(1,425)
Cancellation of treasury shares (note 11)
(12)
–
3,394
12
–
(3,394)
–
Share options (note 11)
–
–
–
–
795
–
795
Dividends (note 3)
–
–
–
–
–
(27,842)
(27,842)
Total transactions with the Parent
(9)
427
1,969
12
795
(31,236)
(28,042)
At 31 October 2024
1,882
11,510
–
12
3,868
69,830
87,101
The notes on pages 184 to 197 are an integral part of these financial statements.
Company Statement of  
Changes in Equity
For the period ended 31 October 2024
ME Group plc Annual Report 2024
183

General Information
ME Group International plc (the “Company”) is a public 
limited company incorporated and registered in England 
and Wales and whose shares are quoted on the London 
Stock Exchange, under the symbol MEGP. The registered 
number of the Company is 735438 and its registered 
office is at Unit 3B, Blenheim Rd, Epsom, KT19 9AP. The 
principal activities of the Company are the operation, 
sale, and servicing of a wide range of instant‑service 
equipment in the United Kingdom.
Authorisation of the financial statements and 
statement of compliance with IFRSs
The Company financial statements of 
ME Group International plc for the period ended 
31 October 2024 were authorised for issue by the directors 
on 21 February 2024 and the statements of financial 
position were signed by S. Crasnianski, Chief Executive 
Officer and J. Lewis, Non‑executive Chairman.
The Company financial statements have been prepared 
in accordance with UK‑adopted international accounting 
standards and in conformity with the requirements of the 
Companies Act 2006.
As permitted by Section 408 of the Companies Act 2006, 
the Statement of Profit or Loss of the Company is not 
presented as part of the Company financial statements.
1	
Basis of preparation
The financial statements have been prepared in 
accordance with UK‑adopted international accounting 
standards. The financial statements have been prepared 
under the historical cost convention except for certain 
financial instruments held at FVTPL, share‑based 
payments and defined benefit pension obligations that 
have been measured at fair value.
The financial statements are presented in Pounds 
Sterling, being the functional and presentational currency 
of the Company and all values are shown in £’000 except 
where indicated.
Going concern
The financial statements have been prepared on a going 
concern basis. The going concern status of the Company 
is linked to the financial performance and viability of 
the Group.
The Directors concluded that the Group is a going concern. 
In reaching this conclusion they have reviewed detailed 
budgets, which reflect, where applicable, the current 
economic conditions, with regard to the level of demand 
for the Group’s and Parent Company’s manufactured 
products, the level of consumer confidence and cash flow 
forecasts for at least the next twelve months.
At 31 October 2024 company had net assets of 
£87,101,000 (2023: £84,581,000)
Refer to note 1.1 of the Group financial statements for full 
details of the going concern assessment.
Accounting policies
The Company’s principal accounting policies applied in 
the preparation of these financial statements are the 
same as those set out in note 1 of the Group’s financial 
statements, with the exception of investments in 
subsidiaries, which is explained below.
These policies have been consistently applied to all the 
years presented.
Investment in Subsidiaries
Investments in subsidiaries and associates are stated 
at cost less impairment. The Company reviews, at least 
annually, the carrying value of investments and performs 
an impairment review.
An impairment charge is made where there is evidence 
that the carrying value exceeds the future cash flows of 
the investment or where its carrying amount will not be 
recovered from sale.
Guarantees issued over subsidiaries’ loan liabilities
The Company has issued guarantees over certain bank 
loan liabilities of subsidiary companies in France and 
Japan. Under these guarantees, the Company would be 
liable for the subsidiaries’ loan liabilities in the event of 
a default. The outstanding balance of guaranteed loan 
liabilities at 31 October 2024 was £12,054,000.
The Company is required to recognise expected credit 
losses provisions (ECL) based on unbiased forward-
looking information in relation to these guarantee 
contracts. The ECL is measured using two main 
components: probability of default and loss given default.
Management have assessed the probability of default 
and considered the following factors: the Group operates 
a cash pooling arrangement, which ensures that all 
subsidiaries have access to sufficient cash to meet their 
obligations as they fall due; at the reporting date the 
Group holds cash of £86,147,000, which exceeds the 
balance of guaranteed loans; and cash forecasts indicate 
that the Group will continue to hold sufficient cash to 
cover the guaranteed loans for the next three years.
The loss given default value would be the outstanding 
value of the guaranteed loan liabilities.
Given the facts set out above, management determined 
that no ECL provision is required.
Notes to the Company  
Financial Statements
For the period ended 31 October 2024
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
184

2	
Critical accounting estimates and key judgements
The key area of estimation and judgement in the preparation of the Company’s financial statements is the assessment 
of the recoverable value of investment in subsidiaries.
The recoverable value of material investments has been determined on a value‑in‑use basis. These calculations 
require estimates by management, including management’s expectations of future growth in revenue, costs and profit 
margins, cash flows and discount rates.
The carrying value of investment in subsidiaries at the reporting date was £45,186,000.
Value in use was determined by discounting the future cash flows of the subsidiary company. Cash flows include a 
forecast period of five years, based on actual operating results, budgets and economic market research with a terminal 
value based on a long‑term growth rate applied thereafter. The Growth rate assumption for all subsidiaries was 1% 
(2023: 1%).
WACC discount rates were calculated for each territory and ranged between 9.2% and 14.3% (2023: 9.7%‑15.2%).
Further details of impairment testing, including assumptions and sensitivities, are disclosed in note 6.
3	
Dividends paid and proposed
Please refer to note 10 of the Group’s financial statements.
4	
Intangible assets
Customer
related
£’000
Cost:
At 1 November 2022
781
At 31 October 2023
781
At 31 October 2024
781
Amortisation:
At 1 November 2022
776
Amortisation
2
At 31 October 2023
778
Amortisation
2
At 31 October 2024
780
Net book value:
At 1 November 2022
5
At 31 October 2023
3
At 31 October 2024
1
ME Group plc Annual Report 2024
185

5	
Property, plant and equipment
Land & 
Buildings
£’000
Photobooth 
& vending 
machines
£’000
Plant, 
machinery, 
furniture, 
fixtures & 
motor 
vehicles
£’000
Right of 
Use Land 
& Buildings
£’000
Right of 
Use Plant, 
machinery, 
furniture, 
fixtures
£’000
Right of 
Use Motor 
vehicles
£’000
Total
£’000
Cost: 
At 31 October 2022
572  
40,323  
3,161  
1,011  
1,499  
1,114  
47,679  
Correction of error - reclassification
-   
(1,427) 
1,427  
-   
-   
-   
-   
At 1 November 2022 (restated)
572  
38,896  
4,588  
1,011  
1,499  
1,114  
47,679  
Additions
-   
3,738  
1,286  
-   
-   
570  
5,594  
Disposals
-   
(1,526) 
(588) 
-   
(787) 
(258) 
(3,159) 
At 31 October 2023
572  
41,108  
5,286  
1,011  
712  
1,426  
50,114  
Additions
-   
8,341  
2,179  
-   
-   
160  
10,680  
Disposals
-   
(2,821) 
(575) 
-   
(615) 
(74) 
(4,084) 
At 31 October 2024
572  
46,628  
6,890  
1,011  
97  
1,512  
56,710  
Depreciation:
At 31 October 2022
307  
28,768  
1,268  
376  
1,123  
473  
32,315  
Correction of error - reclassification
-   
(1,408) 
1,408  
-   
-   
-   
-   
At 1 November 2022 (restated)
307  
27,360  
2,676  
376  
1,123  
473  
32,315  
Provided during the period
17  
3,448  
28  
106  
289  
325  
4,213  
Disposals
-   
(1,419) 
(284) 
-   
(782) 
(258) 
(2,744) 
At 31 October 2023
324  
29,389  
2,419  
482  
630  
540  
33,785  
Provided during the period
18  
2,945  
768  
108  
76  
459  
4,374  
Disposals
-   
(2,644) 
(466) 
-   
(615) 
(74) 
(3,799) 
Reversal of impairments
-   
(232) 
(44) 
-   
-   
-   
(276) 
At 31 October 2024
342  
29,458  
2,677  
590  
91  
925  
34,083  
Net book value: 
At 1 November 2022 (restated)
265  
11,536  
1,911  
635  
376  
641  
15,364  
At 31 October 2023 (restated)
248  
11,718  
2,866  
529  
82  
886  
16,329  
At 31 October 2024
230  
17,170  
4,213  
421  
6  
587  
22,626  
The balances of cost and depreciation for photobooth and vending machines and plant, machinery, furniture, fixtures & 
motor vehicles as at 31 October 2022 and 31 October 2023 have been restated to correct classification errors in the prior 
year property, plant and equipment note.
The impact on cost balances at 31 October 2022 was: photobooth and vending machines reduction of £1,427,000; 
and plant, machinery, furniture, fixtures & motor vehicles increase of £1,427,000. The impact on cost balances at 
31 October 2023 was: photobooth and vending machines reduction of £1,235,000; and plant, machinery, furniture, 
fixtures & motor vehicles increase of £1,235,000.
The impact on depreciation balances at 31 October 2022 was: photobooth and vending machines reduction 
of £1,408,000; and plant, machinery, furniture, fixtures & motor vehicles increase of £1,408,000. The impact on 
depreciation balances at 31 October 2023 was: photobooth and vending machines reduction of £1,221,000; and plant, 
machinery, furniture, fixtures & motor vehicles increase of £1,221,000.
These reclassifications have no impact on the total opening cost or depreciation balances of property, plant and 
equipment. Accordingly, this restatement had no impact on the Company’s statement of financial position, statement 
of cash flows, total assets or total Shareholders’ funds for the current or prior year.
Notes to the Company Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
186

Impairment
The Company assesses property, plant and equipment for indicators of impairment annually. Where indicators exist, 
the relevant assets are subject to impairment testing on a value in use basis. Value in use is determined by discounting 
the expected cashflows of an asset over the remainder of its useful economic life.
At 31 October 2024 no new indicators of impairment were identified.
Impairment reversal
Significant impairment charges were made against photobooth and vending machines and land and building assets in 
the year ended 31 October 2020. The Covid 19 pandemic had impacted the trading and outlook of the Company, indicating 
reduced value in use and therefore impairment. In the subsequent years the Company continued to subject these assets to 
annual impairment tests, with the impairment value reduced where testing indicated increased value in use.
At 31 October 2024 management considers that the original indicator of impairment, caused by the Covid 19 pandemic, 
no longer exists. This conclusion is supported by increased cash generation of the assets since 2020.
A key input to the determination of value in use is the revenue generated by each machine. This metric has increased 
significantly post-Covid, as the Group’s trading performance has recovered. Accordingly, management have 
increased their estimate of the future revenue generation of all machines. This increases the service potential of the 
assets, increasing value in use, and therefore recoverable amount, above the carrying value (excluding impairment). 
Consequently, all remaining impairments were reversed in the current year, with care taken to ensure that the closing 
net book value did not exceed what it would have been had the original impairment never occurred.
Impairments to photobooths and vending machines with a total value of £232,000 were reversed in the year.
Impairments to plant and machinery with a total value of £44,000 were reversed in the year.
6	
Investments in associates and subsidiaries
Associated
undertakings
£’000
Subsidiary
undertakings
£’000
Total
£’000
Costs:
At 1 November 2022
6
46,386
46,392
Capital increase relating to share‑based payment (net)
–
148
148
At 31 October 2023
6
46,534
46,540
At 1 November 2023
6
46,534
46,540
Capital increase relating to share‑based payment (net)
–
570
570
At 31 October 2024
6
47,104
47,110
Provision:
At 1 November 2022
6
1,918
1,924
At 31 October 2023
6
1,918
1,924
At 1 November 2023
6
1,918
1,924
At 31 October 2024
6
1,918
1,924
Net book value:
At 1 November 2022
–
44,468
44,468
At 31 October 2023
–
44,616
44,616
At 31 October 2024
–
45,186
45,186
The net capital increase relating to share‑based payments relates to share options in the Company granted to 
employees of subsidiary undertakings of the Group. Refer to note 22 of the Group financial statements for further 
details on the share option schemes.
The Company’s subsidiaries and associated are detailed in note 19.
ME Group plc Annual Report 2024
187

Impairment
At each reporting date, the Directors assess whether any indicators exist that any of the Company’s investments in 
subsidiaries may be impaired. Where an indicator exists, the investment is subject to an impairment review, with an 
impairment provision recognised if an investment’s recoverable value is less than its carrying amount. The recoverable 
value of an investment is determined on a value in use basis, using discounted cash flow projections of the subsidiary.
For subsidiaries with an associated goodwill balance in the consolidated financial statements – ME Group Ireland 
Supplies Limited, ME Group Germany G.m.b.H. and ME Group Japan K.K. – the Company has utilised the recoverable 
values determined by the Group goodwill impairment review. Details of the methodology and assumptions used are 
provided in note 12 of the Group financial statements.
No impairment charges were recognised in the current or prior year.
Key assumptions
The key assumptions used in the impairment review are growth rates and discount rates, as described in note 12 of the 
Group financial statements.
Sensitivity
As at the measurement date, the recoverable value of all investments in subsidiaries, based on their value in use, 
is significantly higher than their respective carrying amounts. After considering all key assumptions, management 
considers that a reasonably pessimistic revision of key assumptions which can rationally be expected would still not 
result in any impairment to the Company’s investments.
7	
Financial instruments
7(A)	Fair values of financial instruments by class
There is no material difference between the fair values and the carrying values of financial assets and financial liabilities 
held in the Company’s statement of financial position.
Financial instruments held at fair value – Level 1
The Company holds an investment in Max Sight Group Holdings Ltd, which is a listed company. This investment is 
valued at level 1. The Company owns 109,972,500 Max Sight Group Holdings Ltd’s shares valued at 0,058 HKD per share 
as at 31 October 2024, giving a value at that date of £637,000.
This financial instrument is valued at the reporting date by reference to quoted market prices.
Financial instruments held at fair value – Level 2
There are no material Level 2 investments held by the Company.
Financial instruments held at fair value – Level 3
There are no material Level 3 investments held by the Company.
No assets or liabilities were transferred between levels 1,2 and 3 in the year.
Notes to the Company Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
188

7(A)	Fair values of financial instruments by class continued
Financial instruments by category
The tables below show financial instruments by category for the Company:
At 31 October 2024
Amortised
Cost
£’000
Fair Value
Through
Profit & Loss
£’000
Total
£’000
Assets per statement of financial position
Financial assets held at FVTPL
–
637
637
Financial assets – held at amortised cost:
Trade and other receivables
31,013
–
31,013
Cash and cash equivalents
4,907
–
4,907
35,920
637
36,556
Other financial
liabilities at
amortised cost
£’000
Total
£’000
Liabilities per statement of financial position
Leases
1,160
1,160
Trade and other payables
19,244
19,244
20,404
20,404
At 31 October 2023
Amortised
Cost
£’000
Fair Value
Through
Profit & Loss
£’000
Total
£’000
Assets per statement of financial position
Financial assets held at FVTPL
–
1,145
1,145
Financial assets – held at amortised cost:
Trade and other receivables
33,001
–
33,001
Cash and cash equivalents
3,344
–
3,344
36,346
1,145
37,491
Other financial
liabilities at
amortised cost
£’000
Total
£’000
Liabilities per statement of financial position
Leases
1,635
1,635
Trade and other payables
15,791
15,791
17,426
17,426
ME Group plc Annual Report 2024
189

7(B)	 Financial risk management
Financial risk factors and financial risk management
Overview
The Company is exposed to the following risks arising from financial instruments:
(i)	 Credit risk
(ii)	 Liquidity risk
(iii)	 Market risk
The Company’s financial risks are integrated with the financial risks of the Group, and financial risk management is 
centrally controlled at Group level. Refer to note 16 of the Group financial statements for the details of the Group’s 
financial risk management strategy.
The specific financial risks to the Company are described below.
(i)	
Credit risk
Amounts due from subsidiaries
The Company’s most significant credit risk is the recoverability of intercompany balances due from subsidiaries. 
Intercompany balances with subsidiaries are repayable on demand. At the reporting date, each intercompany 
counterparty is assessed to determine whether it has sufficient accessible highly liquid assets to cover the intercompany 
debtor owed to the parent company. If this analysis determines that intercompany balance is not fully recoverable at 
the reporting date, management will set a recovery strategy and estimate the expected credit loss on the debtor. No 
provision was recognised against the Company’s intercompany receivables in the year (2023: nil).
Cash and cash equivalents
The Company’s cash is deposited with sound financial institutions, in line with the Group Treasury Policy. Any surplus 
cash is transferred to the Group treasury function’s bank accounts, which minimises the Company’s exposure to credit 
risk on cash.
Accounts receivable
The nature of the Companies principal activities means that most revenue is received at the point of sale, so accounts 
receivable balances are immaterial. The normal terms of settlement are in the range 30–90 days. Trade receivables are 
normally interest free.
Where necessary, allowances for expected credit losses (ECL) are made. The Company applies the simplified ECL model.
The ageing of net current trade receivables is as follows:
31 October 2024
31 October 2023
Gross trade 
receivables
£’000
Allowance 
for expected 
credit losses
£’000
Trade 
receivables
£’000
Gross trade 
receivables
£’000
Allowance 
for expected 
credit losses
£’000
Trade 
receivables
£’000
Current
23
–
23
24
–
24
Past due
– overdue 1‑30 days
–
–
–
–
–
–
– overdue 31‑60 days
5
–
5
1
–
1
– overdue 61 days
22
(22)
–
22
(22)
–
Total past due
26
(22)
5
23
(22)
1
Total trade receivables
49
(22)
28
47
(22)
25
Notes to the Company Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
190

(ii)	
Liquidity risk
Liquidity risk is managed at Group level by the central treasury function. Part of the Group treasury function’s role is to 
ensure that the Company always maintains sufficient cash to meet its obligations.
The Company has no debt facilities but has access to the Group’s undrawn facilities.
The Company’s contractual cashflows are shown below:
Within
one year
£’000
Year 2
£’000
Year 3
£’000
Year 4
£’000
Year 5
£’000
Over
5 years
£’000
Total
£’000
At 31 October 2024
Leases
700
459
199
149
–
–
1,507
Trade and other payables
19,245
–
–
–
–
–
19,245
19,945
459
199
149
–
–
20,752
At 30 October 2023
Leases
709
597
355
162
149
–
1,971
Trade and other payables
15,791
–
–
–
–
–
15,791
16,500
597
355
162
149
–
17,762
(iii)	
Market risk
The Company’s market risk and approach to its management is aligned to that of the Group. Refer to note 16 of the 
Group financial statements for details.
7(C)	 Capital risk management
Capital risk is managed at Group level. Refer to note 16 of the Group financial statements for details.
8	
Trade and other receivables
31 October
2024
£’000
31 October
2023
£’000
Non‑current assets
Other receivables
988
981
988
981
Current assets
Gross trade receivables
49
47
Allowance for expected credit losses
(22)
(22)
Trade receivables
28
25
Amounts due from subsidiaries
28,017
31,947
Other receivables
1,980
49
Prepayments
2,115
642
32,140
32,662
All trade receivables arise from contracts with customers.
Amounts due from subsidiaries are non‑interest‑bearing trading balances and are repayable on demand.
Non‑current other receivables consist of restricted deposits related to pension schemes.
ME Group plc Annual Report 2024
191

9	
inventories
31 October
2024
£’000
31 October
2023
£’000
Raw materials and consumables
2,037
1,249
Finished goods
2,030
543
4,066
1,793
The replacement value of inventories is not materially different from that stated above.
10	
Cash and cash equivalents
31 October
2024
£’000
31 October
2023
£’000
Cash at bank and in hand
4,907
3,344
Cash and cash equivalents per statement of financial position
4,907
3,344
Cash at bank is generally interest free but may earn interest at the applicable daily bank floating deposit rate.
Reconciliation of movement in liabilities arising from financing activities
1 November
£’000
New lease 
liabilities
£’000
Repayment 
of liabilities
£’000
Other 
movements
£’000
31 October
£’000
31 October 2024
Non‑current lease liabilities
1,026
92
–
(450)
668
Current lease liabilities
609
68
(636)
450
491
Total liabilities arising from financing activities
1,635
160
(636)
–
1,160
31 October 2023
Non‑current lease liabilities
741
358
–
(73)
1,026
Current lease liabilities
1,060
212
(731)
68
609
Total liabilities arising from financing activities
1,801
570
(731)
(5)
1,635
11	
Share capital and reserves
Share Capital
31 October
2024
Number
31 October
2023
Number
31 October
2024
£’000
31 October
2023
£’000
Allotted, issued and fully paid:
Ordinary shares of 0.5p each
At the beginning of the period
378,454,879
378,051,637
1,891
1,889
Issued in year – share options exercised
677,500
403,242
3
2
Cancellation of shares held in treasury
(2,368,626)
–
(12)
–
At the end of the period
376,763,753
378,454,879
1,882
1,891
The holders of Ordinary shares are entitled to receive dividends as declared from time to time and are entitled to one 
vote per share at meetings of the Company.
Notes to the Company Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
192

Reserves
Treasury shares
Number of
Shares
Cost*
£’000
Proportion of
ordinary issued
share capital
Shares held in treasury at 1 November 2022
–
–
–
Purchase of own shares
1,260,534
1,969
–
Shares held in treasury at 31 October 2023
1,260,534
1,969
0.33%
Purchase of own shares
1,108,092
1,425
–
Cancellation of shares held in treasury
(2,368,626)
(3,394)
–
Shares held in treasury at 31 October 2024
–
–
0.00%
*	 Purchase cost including transaction costs
At the Annual General Meeting on 18 August 2023, a shareholders’ resolution was passed permitting the Company to 
purchase its own shares up to a maximum of 10% of the Ordinary shares in issue.
In the year ended 31 October 2024 the Company purchased, on various dates and at various prices, 1,108,092 shares 
at a combined cost of £1,425,000 including £6,000 transaction costs, bringing the total number of shares purchased 
since the resolution to 2,368,626 at a combined cost of £3,394,000. The shares were purchased at an average price of 
133.17 pence per ordinary share.
On 12 July 2024 the Board of the Company passed a resolution to cancel all of its 2,368,626 ordinary shares of 0.5 p 
each held in treasury. The cancellation took place on the same date. The cancellation is reflected in the statement of 
financial position as a reduction in share capital and retained earnings.
The treasury shares had no voting or dividend rights.
Share premium
Share premium reserve is the cumulative value of the excess received for shares above their nominal value.
Capital redemption reserve
The capital redemption reserve is a statutory, non-distributable reserve into which amounts are transferred following 
the purchase and cancellation of the Company’s own shares.
Other reserves
The Company’s other reserves include the share‑based payment reserve on equity settled schemes £3,243,000 
(2023: £2,673,000). This relates to the fair value of options granted to employees of Group undertakings. The 
share‑based payment reserve is generally distributable.
12	
Shared‑based payments
Please refer to note 22 of the Group’s financial statements.
ME Group plc Annual Report 2024
193

13	
Lease liabilities
The Company has lease liabilities of £1,160,000 (2023 £1,635,000).
The key quantitative information regarding the lease portfolio is shown below:
As at 31 October 2024
Site 
agreements
Property
Motor vehicles
Number of lease agreements
1
1
122
Average lease term (months)
80
113
41
Average remaining term (months)
5
47
14
As at 31 October 2023
Site 
agreements
Property
Motor vehicles
Number of lease agreements
44
1
124
Average lease term (months)
52
113
45
Average remaining term (months)
6
60
21
The maturity profile of lease liabilities is shown below:
Within
one year
£’000
Year 2
£’000
Year 3
£’000
Year 4
£’000
Year 5
£’000
Over
5 years
£’000
Total
£’000
At 31 October 2024
Leases
700
459
199
149
–
–
1,507
At 31 October 2023
Leases
709
597
355
162
149
–
1,971
14	
Post‑employment benefit obligations
The Company runs a defined benefit pension scheme, the Photo‑Me International Plc Pension and Life Assurance 
Fund. At both the current year and prior year reporting date the scheme was in surplus. In accordance with IFRIC 14, the 
surplus has not been recognised as an asset in the statement of financial position. Please refer to note 24 of the Group 
financial statements for details of the scheme.
15	
Deferred taxation
Deferred tax comprises:
31 October
2024
£’000
31 October
2023
£’000
Temporary differences relating to property, plant and equipment
3,065
702
Other short‑term temporary differences
(19)
(30)
3,046
672
The closing balance comprises:
Deferred tax assets
(19)
(30)
Deferred tax liabilities
3,065
702
3,046
672
The movements in deferred taxation during the period were as follows:
31 October
2024
£’000
31 October
2023
£’000
Opening balance
672
(948)
Charge/(credit) for the period in income statement
2,374
1,620
Closing balance
3,046
672
Notes to the Company Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
194

Unrecognised deferred tax assets
The Company has no unrecognised deferred tax assets.
Factors that may affect future tax charges
The UK Corporation Tax rate increased from 19% to 25% with effect from 1 April 2023.
16	
Trade and other payables
31 October
2024
£’000
31 October
2023
£’000
Amounts shown as current liabilities
Trade payables
2,041
2,246
Amounts owed to subsidiaries
13,212
9,448
Other taxes and social security costs
317
814
Accruals and deferred income
3,675
3,284
19,245
15,791
17	
Capital commitments and contingent liabilities
The Company has no capital commitments or contingent liabilities.
18	
Related parties
The following related party transactions took place between the Company and its subsidiaries during the year:
31 October
2024
£’000
31 October
2023
£’000
Transactions with subsidiaries:
Purchases
63
74
Intercompany fees charged by/(received from) subsidiaries
7,247
5,255
Property, plant and equipment acquired from subsidiaries
7,607
3,189
Dividend income from subsidiaries
31,820
25,000
Balances with subsidiaries:
Amounts owed by subsidiaries
28,017
31,947
Amounts owed to subsidiaries
13,212
9,448
The key management personnel of the Company are its directors, both executive and non‑executive. The remuneration 
of the directors is borne by subsidiaries of the Company. Details of the directors’ remuneration is provided in note 29 of 
the Group financial statements.
Directors of the Company control 36.65% of the Ordinary shares of the Company.
19	
Subsidiary and associate undertakings
This disclosure is made in accordance with Section 409 of the Companies Act 2006 and the Large and Medium‑sized 
Companies and Groups (Accounts and Reports) Regulations 2008, as amended by the Companies, Partnerships and 
Groups (accounts and reports) Regulations 2015. A full list of subsidiary undertakings and associated undertakings 
(showing country of incorporation, which is also the main trading location of the company, and the effective percentage 
of equity shares held) at 31 October 2024 is shown below. Unless indicated otherwise the equity shares held are in the 
form of ordinary shares or common stock.
ME Group plc Annual Report 2024
195

19	
Subsidiary and associate undertakings continued
Company name
Principal 
Activity
Group 
interest
Registered office address
Country of 
incorporation
UK & Ireland
Jolly Roger (Amusement Rides) Limited
In liquidation
100%
Unit 3B, Blenheim Road, Epsom, KT19 9AP
UK
MgInvest Investments Limited
In liquidation
100%*
Unit 3B, Blenheim Road, Epsom, KT19 9AP
UK
Me Group International Limited
Dormant
100%
Unit 3B, Blenheim Road, Epsom, KT19 9AP
UK
Photo‑Me (Retail) Limited
In liquidation
100%
Unit 3B, Blenheim Road, Epsom, KT19 9AP
UK
Photo‑Me Limited
Corporate
100%
Unit 3B, Blenheim Road, Epsom, KT19 9AP
UK
Photo‑Me Trustee Company Limited
Dormant
100%
Unit 3B, Blenheim Road, Epsom, KT19 9AP
UK
Xpand Investments Limited
In liquidation
100%
Unit 3B, Blenheim Road, Epsom, KT19 9AP
UK
Me Group Ireland Supplies Limited
Operations
100%
Unit A4, Alexander House, Tallaght Cross East, 
Tallaght, Dublin 24
Republic of 
Ireland
Continental Europe
Me Group Austria G.m.b.H.
Operations
100%
Industriestraße 7/K01 L/10, 2100 Korneuburg
Austria
Prontophot Belgium NV
Operations
100%
Boulevard Paepsem 8a, 1070 Anderlecht
Belgium
Me‑Group SPC Finland Oy
Operations
100%
Unit 3B Blenheim Road, Epsom, UNITED 
KINGDOM. KT19 9AP
Finland
KIS SAS
Production
100%*
7 Rue Jean‑Pierre Timbaud, 38130 Echirolles
France
Me Group France
Operations
100%*
8 rue Auber 75009, Paris
France
Me Group GSS
Corporate
100%
8 rue Auber 75009, Paris
France
SCI Immobilière du 21
Property
100%*
7 Rue Jean‑Pierre Timbaud, 38130 Echirolles
France
Dreamaker SARL
Operations
100%
80 route des Lucioles 06560 Valbourne
France
Me Group Germany G.m.b.H.
Operations
100%
Gervinusstraße 15‑17, 60322 Frankfurt am Main
Germany
Me‑Group Italia Srl
Operations
100%
Roma (RM) Via Lovanio 1, CAP 00198
Italy
KIS  Italia Srl
Dormant
100%
Milano, Via Tiziano 32, CAP 20145
Italy
Prontophot Holland B.V
Operations
100%
Loonseweg 14, 5527 AC Hapert
Netherlands
KIS Poland s.p.z.o.o.
Operations
100%
ul. Targowa 46/5, 03‑733 Warszawa
Poland
Me Group Portugal LDA
Operations
100%
Industrial do Carvalhinho – Fracção K 2860‑579 
MOITA
Portugal
Me Group Spain Solutions
Operations
100%
28224 – Pozuelo de Alarcón (Madrid), Calle de 
las Dos Castillas, 33, Ático 7
Spain
Me Group Switzerland AG
Operations
100%
Sonnentalstrasse 5, 8600Dübendorf
Switzerland
Asia & ROW
Me Group Australia Pty Ltd
Operations
100%
4/24 Philip Street, Hawthorne, Queensland 4171
Australia
Now Retail Group Pty Ltd
Operations
100%
Level 9, 123 Albert Street, Brisbane, Queensland 
4000
Australia
Photo‑Me (Shanghai) Co Limited
Operations
100%*
Room 1102 Tongyong Tower, No. 1346 Gong he 
Xin Road, Zha bei District, Shanghai 200070
China
Photo‑Me Beijing Co Limited
Operations
100%*
Room 1124, Ocean Natural Xintiandi, No.106 
East Majiapu Road, Fengtai District, Beijing 
100000
China
Photo‑Me Chengdu Co Limited
Dormant
100%*
Room 1124, Ocean Natural Xintiandi, No.106 
East Majiapu Road, Fengtai District, Beijing 
100000
China
ME Group Japan
Operations
100%
Room 1302, Atlas Tower Roppongi, Roppongi 
7‑7‑13,Minato‑Ku, 106 0032
Japan
Photomatico (Singapore) Pte Limited
Operations
100%
26 Sin Ming Lane, Singapore 573971
Singapore
KIS Technology Company Limited
Dormant
100%
P.1003, Ford Thang Long Building, 105 Lang Ha, 
Lang Ha Street, Ba Dinh district, Hanoi
Vietnam
Photomaton Maroc SARL
Operations
50%
131 Bd D’Anfares Azur Sidi Belyout,/Casablanca
Morocco
* Investments in subsidiaries not owned directly by Me Group International plc.
Notes to the Company Financial Statements continued
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
196

The following companies were in liquation at 31 October 2024
	
▪Jolly Roger (Amusement Rides) Limited;
	
▪Photo‑Me (Retail) Limited;
	
▪Xpand Investments Limited; and
	
▪Mginvest Investments Limited.
The results of the Group’s subsidiaries and associates are consolidated for the period ended 31 October 2024. Certain 
subsidiaries and associates have a different statutory year end, sometimes due to legal requirements in the country 
concerned.
The following company is exempt from the requirements of the Companies Act 2006 relating to the audit of individual 
accounts for the year ended 31 October 2024 by virtue of Section 479A of the Companies Act 2006:
	
▪Photo‑Me Limited.
20	 Events after the statement of financial position date
Please refer to note 32 of the Group financial statements.
ME Group plc Annual Report 2024
197

Term
Definition
Rationale
Total Revenue
Revenue per financial statements.
Helps evaluate growth trends and assess 
operational performance.
Revenue by 
geographic region
Total revenue per the Group’s geographical segments.
Helps evaluate growth trends and assess 
operational performance by geography.
Vending revenue
Revenue earned from machines in operation and excluding 
revenue from the sale of equipment, consumables, spare 
parts and services. This has previously been referred to as 
operating revenue.
Helps understand performance and cash 
generation of the vending estate.
Photo.ME vending 
revenue
Vending revenue from photobooth units in operation.
Wash.ME vending 
revenue
Vending revenue from laundry units in operation.
Print.ME vending 
revenue
Vending revenue from digital printing kiosks units in 
operation.
Other vending 
revenue
Vending revenue from other vending units in operation (food, 
children’s rides and photocopiers).
Total revenue from 
laundry operations
Wash.ME vending revenue from the operation of laundry 
machines plus revenue from the sale of laundry machines
Measures the total revenue contribution of 
the Wash.ME segment.
Like‑for‑like 
vending revenue
Vending revenue excluding that earned from machines 
installed in the current period.
Excludes the effect of new machine 
installations to measure performance of the 
existing estate.
Average revenue 
per Machine (excl. 
VAT)
Vending revenue divided the average number of machines in 
operation.
Key measure of the performance of the 
vending estate.
EBITDA
Profit before tax, depreciation, amortisation, non‑operating 
income/expense and finance cost and income.
EBITDA is a key profit measure. it shows the 
results of normal operations exclusive of 
income or charges that are not considered to 
represent the underlying operational 
performance.
EBITDA Margin
EBITDA divided by revenue.
Helps evaluate growth trends and assess 
operational performance.
Constant currency
Current year results translated using the prior year’s foreign 
exchange rates.
Statement of financial position items are re-translated at the 
prior period closing rates.
Income statement items are re-translated at the prior period 
average rates.
Material foreign currencies to the Group are the Euro and 
Japanese Yen. Current year figures were re-translated at the 
following rates to calculate the constant currency figures:
Euro: 
FY23 closing rate for balance sheet items 1.146 FY23 average 
rate for income statement items 1.149
Japanese Yen: 
FY23 closing rate for balance sheet items 183.15 FY23 
average rate for income statement items 171.68
Presenting results of the Group excluding 
foreign exchange volatility.
Change excluding 
FX impact
Constant currency compared to prior year actuals.
Presenting year on year movements 
excluding foreign exchange volatility.
Cash generated 
from operations
EBITDA less change in net working capital, share‑based 
payment expense.
Measure of cash generated by the Group 
before investing activities and financing 
activities.
Net cash
Cash and cash equivalents minus bank loans.
A key indicator used by management in 
assessing operational performance and 
financial position strength.
Diluted earnings 
per share
Group profit after tax divided by the weighted average 
number of shares outstanding during the period plus the 
weighted average number of shares that would be issued on 
conversion of all the dilutive potential shares into shares.
Shows the impact on earnings per share of all 
potential dilutive shares being converted.
Number of units in 
operation
The number of active machines in operation at the 
reporting date.
Helps understand the size and growth of the 
vending estate.
Laundry units 
deployed
Laundry units owned, sold and acquired.
Helps evaluate growth trends and assess 
operational performance.
Glossary
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
198

Registered in england and wales
Number 735438
Registered Office
Unit 3B
Blenhiem Road
Epsom
KT19 9AP
Tel:	
44 (0)1372 453399
Web:	
https://me‑group.com/
e‑mail:	 ir@me‑group.com
Auditor
Forvis Mazars
30 Old Bailey
London
EC4M 7AU
Brokers
Berenberg
60 Threadneedle Street
London
EC2R 8HP
Peel Hunt LLP
100 Liverpool Street
London
EC2M 2AT
Bankers
Lloyds Bank plc
25 Gresham Street
London
EC2V 7HN
Santander UK plc
2 Triton Square
Regent’s Place
London
NW1 3AN
Financial Public Relations
Hudson Sandler LLP
25 Charterhouse Square
Barbican
London
EC1M 6AE
Registrars
MUFG Corporate Markets
10th floor
Central Square
29 Wellington Street
Leeds
LS1 4DL
Company Information & Advisers
ME Group plc Annual Report 2024
199

Investor relations website
Investor relations information, including share price, is available through the Company’s website https://me‑group.com/
Transfer office and registration services
MUFG Corporate Markets act on behalf of the Company. All shareholder enquiries, notifications of change of address, 
dividend mandates, etc. should be referred to them at:
MUFG Corporate Markets
10th floor
Central Square
29 Wellington Street
Leeds
LS1 4DL
Tel:	
0371 664 0300
Overseas Tel:	
00 44 371 664 0391
MUFG Corporate Markets also offer a range of shareholder information online at www.capitashareportal.com
The Register of directors’ interests is maintained at the registered office at Epsom.
Copies of the Annual Report should be requested from:
ME Group International plc
Unit 3B
Blenheim Road
Epsom
KT19 9AP
Tel:	
44 (0)1372 453399
E‑mail:	
ir@me‑group.com
Web:	
www.me‑group.com
Financial Calendar
Annual General Meeting	
25 April 2025
Half year results	
Announcement in July 2025
(to 30 April 2025)
Full year results	
Announcement in February 2026
(to 31 October 2025)
Shareholder Information
FINANCIAL STATEMENTS
ME Group plc Annual Report 2024
200

ME Group plc Annual Report 2024
201