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Portmeirion Group PLC

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FY2020 Annual Report · Portmeirion Group PLC
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Timeless 
Design

Report and Accounts for the  
year ended 31 December 2020

Stock code: PMP

Our vision is to be a leading 
force in the global homeware 
sector focused on growing our 
great brands. We aim to achieve 
this strategically through 
sustainable revenue growth and 
continued product development 
across our six established 
homeware brands.

Our Brands pages 4 and 5

Strategic Report
1  Headlines

2  At a Glance

4  Our Brands

6  Chairman’s Statement

Corporate Governance
28  Board of Directors and Company Secretary

30  Corporate Governance Statement

35  Our Sustainability

40  Audit Committee Report

8  Chief Executive’s Statement

42  Nomination Committee Report

12  Markets

14  Business Model

16  Our Strategy

18  Our Strategy in Action

20 

 Section 172 (1) Statement on the 
Discharge of Directors’ Duties

21  Stakeholder Engagement

22  Risk Management

23  Principal Risks and Uncertainties

24  Financial Review

26  Key Performance Indicators

27  Going Concern and Outlook

Pictured on front cover (clockwise from 
top): Spode Blue Italian, Nambé Twist 
Vase, Spode Kingsley, Wax Lyrical 
Homescenter and Portmeirion Botanic 
Garden Harmony.

Pictured above: Wax Lyrical, 
Made in England.

44  Directors’ Remuneration Report

52  Report of the Directors

55 

56 

 Statement of Directors’ Responsibilities

Independent Auditor’s Report

Financial Statements
60  Consolidated Income Statement

61 

 Consolidated Statement of 
Comprehensive Income

62  Consolidated Balance Sheet

63  Company Balance Sheet

64 

65 

 Consolidated Statement of 
Changes in Equity

 Company Statement of 
Changes in Equity

66  Consolidated Statement of Cash Flows

67  Company Statement of Cash Flows

68  Notes to the Financial Statements

100  Five-year Summary

101  Company Information and 

Financial Calendar

Visit our website at
portmeiriongroup.com

Headlines

Financial Headlines

•  Full year results ahead of recently upgraded market expectations 

following a strong H2 trading performance and a return to 
profitability.

•  Group revenue of £87.9 million for FY20 (2019: £92.8 million), 
a decrease of 5.3%, a resilient trading performance against the 
backdrop of enforced retail shutdown. 

• 

Improved trading performance in H2 of 2020, with like-for-like 
sales down 5.8% on H2 2019 (H1 2020 against H1 2019: 20.4% 
decline).

•  Significant increase in direct to consumer sales from online 

channels during the year – which remains a key area of strategic 
focus and investment. Sales from our own ecommerce platforms 
increased by 69% over 2019 and we estimate that approximately 
47% of total sales in our core UK and US markets are now made 
via online channels (2019: 30%). 

•  Headline profit before tax(1) of £1.4 million (2019: £7.4 million). 

•  EBITDA of £5.1 million (2019: £11.4 million).

•  No dividends paid or proposed for 2020 but expect to 

recommence dividend payments in 2021 assuming a return 
to normalised trading. 

•  Completed equity raise in June 2020 providing net proceeds 

of £11.2 million to:

•  accelerate online channel sales growth;

•  extend Wax Lyrical product lines;

•  build a more significant presence in Canada; and

• 

invest in UK manufacturing efficiencies. 

•  Strong balance sheet maintained with net cash of £0.7 million 
(2019: net debt £12.3 million). Cash generative with net debt 
decreasing by £1.8 million during the year excluding the benefit 
of the equity raise in June. 

(1)   Headline profit before tax and headline basic earnings per share exclude 

exceptional items – see note 6. 

Operational Headlines

•  Substantial progress in our strategic objectives including strong 

growth in online and digital capabilities.

•  Healthy and exciting pipeline of new products developed for 

launch globally in 2021 which we expect will contribute to sales 
growth across our key markets. 

•  Acquired additional 50% of share capital in Portmeirion Canada 
Inc. for £0.5 million in August 2020, to obtain 100% control, in 
order to leverage our existing US sales and online infrastructure 
to grow our presence in the Canadian market.

•  Board strengthened with the appointment of two new Executive 
Directors and a new Non-executive Director to the Board in 
August 2020. 

•  Successful conversion of a Wax Lyrical manufacturing line to 

produce hand sanitiser for the NHS and other customers, leading 
to new hand and body care ranges to be launched in mid-2021. 

Revenue (£’000)

£87,854

20

19

18

17

16

87,854

92,816

89,594

84,769

76,677

Headline profit before 
tax (£’000)

£1,391

20

19

18

17

16

1,391

7,415

9,714

8,822

7,806

Headline basic EPS (p)

4.96p

4.96

20

19

18

17

16

56.32

72.12

65.07

59.60

Dividends paid and 
proposed per share (p)

Nil

20

Nil

19

8.00

18

17

16

37.50

34.66

32.25

Annual Report and Accounts 2020  •  Portmeirion Group PLC

1

STRATEGIC REPORTAt a Glance

Driving profitable sales growth 
in our global brands

What we do

Established sales channels

The Group sells into over 70 countries worldwide 
and has sales offices in the UK, US, Canada, 
Europe and the Far East. 

We sell our product via UK and US websites and 
through a network of retail outlets, agents and distributors 
throughout the world. Due to the various lockdowns 
around the world in 2020 due to Covid-19, this further 
accelerated the shift of our retail sales to online channels 
and we estimate 47% of total sales in our core UK and 
US markets were made via an online platform whether 
our own ecommerce store, pureplay web stores or 
retailer websites.

We serve our customers from our warehouses in 
the UK, the US, Canada and China.

Product design and development

The Group’s key economic driver is its six global 
brands and the designs which underpin them. 
Collectively these brands have over 700 years of 
history, and some of our major homeware ranges are 
also brand names in their own right such as the classic 
Portmeirion Botanic Garden, which was first launched 
in 1972 and still sells in significant volume around the 
world today. 

Design is key to our business model. We continue 
to develop, extend, refresh and refine our existing 
collections, as well as launching new ranges and 
products in order to retain and improve our customer 
appeal. Our design studios are the creative base for 
new product design and retaining the unique freshness 
of our existing ranges. 

Production and sourcing

We manufacture English earthenware from our factory 
in Stoke-on-Trent and home fragrance at our factory 
in the Lake District. We also source a range of product 
from around the world to the same exacting quality 
standards; this includes bone china and porcelain 
tableware, wood, glass and metal alloy giftware and 
other associated homeware products. In 2020, our 
mix of sales was 42% manufactured product and 58% 
sourced product. 

The Group continues to invest in our manufacturing 
sites and have a number of capital expenditure 
projects underway to improve our efficiency and 
capabilities at our UK facilities. Our sites remain open 
in 2021 with Covid-19 secure working practices.

Pictured: Spode Creatures of Curiosity

Who we are

Our vision is to be a leading force in the global homeware 
sector focused on growing our great brands. To achieve this, 
we aim for consistent sales growth through developing new 
channels including online, new geographies and through new 
product launches. At the same time we are focused on improving 
our operating efficiency and capabilities across the Group. 

We have 850 valued employees and sell into over 
70 countries around the world where our brands and 
products are enjoyed by millions of consumers.

Our Brands

Business Model pages 14 and 15 

Our Sustainability pages 35 to 39 

2

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTWhere we operate

UNITED KINGDOM

£31.8m of sales, 36% of  

Group revenue

UNITED STATES

£33.5m of sales, 38% of  

Group revenue

SOUTH KOREA

£13.1m of sales, 15% of  

Group revenue

REST OF THE WORLD

£9.4m of sales, 11% of  

Group revenue

Investment case

1
Global brands loved 
around the world
The Group owns six major 
brands which are sold into 
more than 70 countries 
around the world and have 
a combined history of more 
than 700 years. 

Despite the Covid-19 
pandemic, our collections 
continued to sell against 
the backdrop of national 
lockdowns in our 
major markets. 

Our Spode brand celebrated 
its 250th anniversary during 
the year and a number of new 
collections were launched 
to mark the occasion.

2
Online sales and 
capability to grow 
this channel
Our online channels 
experienced significant 
growth in 2020 with the 
closure of non-essential 
retail. We continue to invest 
in our online platforms and 
fulfilment capabilities, and 
have made a number of key 
hires in this area to further 
advance our strategy. 

In the UK and US 
approximately 47% of our 
sales (2019: 30%) were made 
via online channels. 

The Group’s own websites saw 
growth of 69% over 2019 and 
now account for 13% of total 
Group revenue (2019: 7%). 

3
Strong operational 
capabilities
The Group maintains a UK 
manufacturing base for both 
ceramic product and home 
fragrance. Both of these sites 
remain open and producing 
at the same level as before 
the Covid-19 pandemic. We 
continue to invest in our sites 
in order to improve efficiency. 

Product from our six global 
brands is distributed via our 
warehouses in the UK, US, 
Canada and China. These 
distribution centres shipped 
product throughout 2020, 
including the significant 
growth in direct to consumer 
online fulfilment. These sites 
are well positioned to 
support future growth. 

4
Strong balance sheet 
and strong track record
The Group remains 
cash generative and at 
31 December 2020 had 
£0.7 million of net cash, with 
an additional £26.6 million of 
headroom via cash and bank 
facilities available. In June 
2020 we raised £11.2 million 
via an equity placing in order 
to provide additional capital 
to invest in advancing the 
Group’s strategy. 

Annual Report and Accounts 2020  •  Portmeirion Group PLC

3

STRATEGIC REPORTOur Brands

Established brands and markets

ESTABLISHED

1960

ESTABLISHED

1980

The Art of the Everyday
Beautiful designs built for the real world, 
taking inspiration from the beauty of nature.

Pictured: Sara Miller London Portmeirion

portmeirion.co.uk

ESTABLISHED

1770

Unmistakably Spode

Unmistakable homeware 
design, standing the test of 
time for over 250 years.

Pictured: Spode Creatures of Curiosity

spode.co.uk

Inspiring people through fragrance

Inspired to capture the beauty of the English 
Lake District, our fragrances set the scene 
for moments to wax lyrical about.

Pictured: Wax Lyrical Harmony

waxlyrical.com

4

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTESTABLISHED

1751

ESTABLISHED

1951

Dining Royalty since 1751

Bringing refined design & heritage 
to your table.

Pictured: Royal Worcester Serendipity

royalworcester.co.uk

ESTABLISHED

1945

Art for the table

The premier brand for 
placemats and coasters

Pictured: Pimpernel Wrendale Designs

pimpernelinternational.co.uk

Design your life

Iconic mid-century modern lifestyle brand, 
collaborating with some of the world’s 
leading designers.

Pictured: Nambé Barware

nambe.co.uk

Annual Report and Accounts 2020  •  Portmeirion Group PLC

5

STRATEGIC REPORTChairman’s Statement

Resilient performance and significant 
progress on strategic goals 

Dick Steele
Non-executive Chairman

Summary

•  Significant progress in our long 

term strategy, in particular in our 
digital and online sales capabilities.

•  Successful equity raising of 

£11.2 million of net proceeds 
to invest behind and accelerate 
our long term strategy. 

•  Portmeirion Canada fully integrated 
into the Group following acquisition 
of remaining 50% of equity.

•  Board strengthened with two 
new Executive Directors and 
one Non-executive Director.

Introduction

Governance

The most difficult year for business which 
many of us can remember; we have shown 
great agility in the face of the challenges 
thrown up by Covid-19, built on the 
opportunities and finished the year more 
resilient with a proven business model 
and a superb worldwide team.

Our business and strategy

We design, manufacture, source and sell 
consumer products worldwide. Our Group 
is the guardian of six international consumer 
brands: Portmeirion, Spode, Wax Lyrical, 
Royal Worcester, Pimpernel and Nambé. 
The heritage of our brands go back centuries. 
Our business model is to invest time and 
money into our brands so as to treasure, 
nurture and leverage them to generate 
returns for stakeholders for the long term. 
Intellectual property and design are at the 
heart of our business, manifesting in the 
sustainable and repeatable nature of 
our revenue.

We trade in over 70 countries worldwide 
and have manufacturing and warehousing 
facilities in the UK and warehouses in 
the US, Canada and China. Our Group 
headquarters are in Stoke-on-Trent in the 
UK, with additional offices in the Lake 
District, Canada, the US and Hong Kong. 
Our revenue is increasingly being earned 
from digital portals, from our own web 
activity and from the activity of third 
parties, some of which we fulfil directly to 
the consumer. We continue to sell through 
third party retailers, wholesalers, agents 
and distributors. We have 16 of our own 
retail outlets in the UK and the US.

The Group’s strategy is set out in more 
detail on pages 16 to 17.

The Principal Risks and Uncertainties which 
face the Group are set out on page 23. It is 
an integral part of our management approach 
that we identify risks and mitigate those 
risks where appropriate and reasonable. 
We take comfort that we have come through 
2020 and the early part of 2021 as a strong 
business. Nevertheless, our defences against 
unexpected shocks are of course limited 
except that we are a diversified and well 
funded business. 

The Group is a committed member of the 
Quoted Companies Alliance (“QCA”) and 
have chosen to apply the QCA Corporate 
Governance Code as the most appropriate 
for our size and structure. We have complied 
with the principles of the QCA code 
throughout 2020 and continue to do so. 
Further details of our approach to governance 
can be found on our website and on pages 
30 to 34 of this report. The Board consider 
our governance procedures to be appropriate 
for a company of our size, however we are 
always open to improvement and welcome 
feedback from shareholders.

The Board

The Board keeps its composition and 
performance under constant review so 
as to ensure that we have the appropriate 
skills, experience and resources to deliver 
on our four main Board requirements of: 
setting strategy, reviewing progress against 
strategy, monitoring the resources required 
to deliver the strategy and complying with 
relevant requirements be they legal or 
otherwise. We undertake a formal board 
effectiveness review each year.

In August 2020 both Lawrence Bryan and 
Phil Atherton left the Company. I have 
previously paid testimony to the invaluable 
contributions which they have both made, 
but it is appropriate that I record the thanks 
of myself, my colleagues and our 
shareholders one more time. 

Jacqui Gale and Bill Robedee joined the 
Board in August 2020, Jacqui as Chief 
Commercial Officer and Bill as President of 
North America, both of these appointments 
were internal promotions. These appointments 
were detailed in the Interim results for the 
six months ended 30 June 2020 released 
on 24 September 2020. Their appointments 
are already delivering notable results.

Clare Askem joined the Board as a 
Non-executive Director in August 2020 
following the retirement of Janis Kong in 
May 2020 at the Annual General Meeting. 
This appointment was presaged in my 
Chairman’s Statement within the report and 
accounts for the year ended 31 December 
2019 in March 2020.

6

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTOur people and culture

We have an open culture in the business 
achieved from effective employee 
engagement, people development and 
diligent resource management. We are a 
caring employer with an excellent health 
and safety record, fair and balanced equality 
policies, a wide diversity in our workforce 
and management structures and a consultative 
approach with our people. The way that we 
have dealt with the Covid-19 pandemic is 
testimony to our people based approach. 
Further details can be found in the Our 
Sustainability section on pages 35 to 39 
and the Corporate Governance Statement 
on pages 30 to 34 of this report and accounts.

The way forward

In June 2020 we raised £11.2 million in net 
proceeds via an equity placing to support 
the future development of the Group. 
Irrespective of recent worldwide difficulties 
we knew that we needed to invest in our 
brands, our routes to market, our people, 
distribution and manufacturing. We have 
already started this investment programme 
and this is set out in more detail in the 
Chief Executive’s Statement on pages 8 to 
11 and the Financial Review on pages 24 to 
25. Our rate of investment of capital and 
revenue is increasing.

Dividend

The Board has determined not to pay a 
dividend for FY20 due to the impact and 
disruption of Covid-19 on our business. 
Assuming the positive trends we saw in our 
core sales markets in the second half of 
2020 and into 2021 continue, we expect to 
resume paying dividends for FY21. Our 
dividend policy will ensure that we retain 
and invest enough capital in our business 
to drive long-term growth in our brands 
and we maintain a prudent and sustainable 
level of dividend cover.

Dick Steele
Chairman

17 March 2021

Pictured: Spode The Original Morris & Co. Willow Bough & Blackthorn

Annual Report and Accounts 2020  •  Portmeirion Group PLC

7

STRATEGIC REPORTChief Executive’s Statement

Resilient and pleasing performance 
from our brands

Mike Raybould 
Chief Executive 

Summary

•  Trend of improving sales through 
second half of 2020 and strong 
seasonal sales demand.

•  Online sales growth accelerates 
and demonstrates potential 
opportunity ahead.

• 

Increased investment in key parts 
of our long-term strategy, despite 
Covid-19, building a step change 
on our capabilities as a business.

•  Online sales channels will become 

an increasingly important 
opportunity for our homeware 
brands which together have more 
than 700 years of combined history.

Trading

2020 was a challenging year due to the 
huge disruption that Covid-19 caused 
through globally enforced retailer 
shutdowns and ensuing supply chain 
disruption as economies around the world 
reopened at different times and speeds. 
However, our consumer homeware brands 
showed their strength and resilience and 
we saw significant growth in our online 
channel sales and a trend of improving 
sales as the year progressed.

Following an equity raise of £11.2 million 
in net proceeds in June 2020 we increased 
our investment, despite disruption caused 
by Covid-19, in our strategic initiatives. We 
believe this investment places our business 
and brands in the best possible position 
to grow strongly and profitably in the 
coming years.

In particular, we have continued our 
transformation to a more online and digital 
based business and were pleased to see 
69% sales growth in our own online website 
sales and 47% of total sales in our core UK 
and US markets now go through all online 
channels (2019: 30%). We will continue to 
invest in this area and our capabilities 
and expect to see further growth in the 
years ahead.

Our like-for-like sales declined by 11.2% 
during the year largely as a result of the 
impact of Covid-19 on physical retail stores, 
although we did see an improving trend 
through the third and fourth quarter and 
strong demand for our products through 
the key Christmas trading period. 

The Group returned to profitability in 
the second half of 2020, with H2 headline 
profit before tax(1) of £4.1 million (H2 2019: 
£6.9 million). For the full year this left headline 
profit before tax(1) at £1.4 million (2019: 
£7.4 million) following the loss made in the 
first half of 2020 due the impact of Covid-19. 

We are confident in our long-term strategy 
for growth and have a strong balance sheet 

to support our ambitions. The Group 
continues to be cash generative and our 
underlying net debt reduced by £1.8 million 
over 2019. 

Financial Headlines

•  Revenue was £87.9 million, a decrease 

of 5.3% (2019: £92.8 million). 

•  Like-for-like sales were £82.4 million 

(2019: £92.8 million), a decline of 11.2%.

•  Own platform website sales increased 

by 69% to £11.1 million (2019: £6.6 million) 
and total online sales in core UK and US 
markets rose to 47% (2019: 30%).

•  H2 returned to headline profit before 

tax(1) of £4.1 million (2019: £6.9 million), 
FY20 headline profit before tax(1) of 
£1.4 million (2019: £7.4 million). 

•  Headline basic earnings per share(1) 
was 4.96p per share (2019: 56.32p).

(1) 

 Headline profit before tax and headline basic 

earnings per share exclude exceptional items – 

see note 6. 

Operational Overview 

Revenue for the Group decreased by 5.3% 
to £87.9 million (2019: £92.8 million).

The United States is our largest 
geographical market at 38% of Group 
sales. In translated figures, sales in the 
US increased by 3.1% to £33.5 million 
(2019: £32.5 million) due to the benefit of 
a full year of sales in the Nambé business, 
acquired in July 2019. On a like-for-like 
basis sales reduced by 9.8% due to the 
impact of the Covid-19 pandemic. 

Our UK market is our second largest market 
and in 2020 accounted for 36% of Group 
sales at £31.8 million (2019: £32.6 million), 
a decrease of only 2.3% over the prior year. 
The UK market was significantly disrupted 
in 2020 due to a number of enforced 
Covid-19 retailer shutdowns for lengthy 
periods. However, our ongoing focus in 
building out and expanding our online 

8

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTsales channels meant that we were able 
to cope with the rapid increase in online 
orders and we were delighted with the 
strength of demand for our brands despite 
the challenging macroeconomic conditions.

As previously reported, sales in our 
South Korean market have been impacted 
in recent years by high levels of product 
re-shipped from other markets. We took 
considerable steps in the second half of 2019 
and throughout 2020 to reduce incidence 
of this parallel shipping of our Botanic 
Garden ranges and allowing overstocking 
in the market to subside. As a result we had 
planned for sales in this market to decline 
in 2020. Sales into South Korea (including 
estimates for parallel shipping) were 
£13.1 million (2019: £20.8 million). Our 
distributor, despite the impact of Covid-19 
on retail channels, reported sales out to the 
consumer up 15% against the previous year 
and the new ranges we developed for them 
in 2019 are now selling strongly. We were 
pleased to see that the steps we have taken 
to stabilise this important market have paid 
dividends whilst protecting our brands in 
the long-term and we expect to see growth 
on this more stable base throughout 2021 
and 2022.

For many years we have operated a 50% 
owned associated company – Portmeirion 
Canada Inc. - for our distribution operations 
in our Canadian sales market. In August 
2020, we acquired the remaining 50% of 
the company for £0.5 million. Canada is an 
important long-term strategic sales market 
for the Group and we will leverage the 
benefits of our existing US online sales 
team, systems and infrastructure to grow 
our sales in online channels into this market.

Products and brands 

Our brands and product ranges are the key 
economic drivers for the Group. Our six major 
brands – Portmeirion, Spode, Wax Lyrical, 
Nambé, Royal Worcester and Pimpernel 
– have over 700 years of combined history 
and are sold across the world. Increasing 

our investment behind these brands in 
digital and online channels and through 
new product development is central to 
our business strategy. 

Portmeirion Botanic Garden, first launched 
in 1972, continues to be our largest selling 
pattern with ongoing sales of over £20 million 
annually. We estimate there are over 50 million 
pieces of Botanic Garden in use worldwide 
today due to the repeating sales element 
of this particular design. We continue to be 
vigilant of imitators to Botanic Garden and 
indeed our other patterns, and we are 
diligent in our legal protection of them. 

Our Spode brand celebrated its 250th 
anniversary in 2020 and although much of 
our planned marketing activity to mark this 
occasion was disrupted by the Covid-19 
pandemic, we were delighted to launch a 
number of new and limited edition ranges.

We have further exciting new Spode 
product launches in 2021-22 and we expect 
sales from our Spode brand to grow as we 
continue to develop and build on this much 
loved heritage brand. 

A list of our current ranges can be found at 
www.portmeirion.co.uk, www.spode.co.uk, 
www.waxlyrical.com, www.royalworcester.
co.uk, www.pimpernelinternational.co.uk 
and www.nambe.co.uk. Customers 
in the United States should go to 
www.portmeirion.com and www.nambe.com. 

Environmental, Social and Governance

We remain committed to the vision and 
values which support the Group’s culture 
of openness and integrity and encourage 
behaviours that will positively impact 
our long-term sustainable success.

The Group is committed to being 
environmentally responsible through our 
dedication to reduce energy consumption 
and eliminate waste. We strive for operational 
excellence, whilst reducing environmental 
impact. During 2020, we were successful 
in a number of energy saving initiatives 

including in relation to the production method 
and glaze changes in our Stoke-on-Trent 
manufacturing process, which has led to 
substantial savings in energy, cost and 
processing time. We also continue to use wind 
power at our Lake District manufacturing 
site. We make a point of recycling 
manufacturing waste and utilise recyclable 
packaging materials where possible. 

Our business is only as good as our people 
and we continue to recruit people who share 
our values and work together towards realising 
our vision. Our ethics and governance are 
unfaltering, supported by our policies and 
processes. Further details on our corporate 
culture and its integration within the 
Group can be found on our website, 
www.portmeiriongroup.com and in the 
Stakeholder Engagement section page 21, 
Our Sustainability on pages 35 to 39 and 
the Corporate Governance Statement on 
pages 30 to 34.

The Covid-19 pandemic threw a huge 
number of challenges at our people and 
teams and we would like to thank them for 
their enormous resilience and hard work 
throughout 2020. The health, safety 
and wellbeing of our employees is, and 
remains, of paramount importance to 
the Group and we will continue to ensure 
we have safe places of work. 

Strategic areas of focus 

Our long-term strategy is to leverage and 
grow our brands driven by digital and online 
transformation, developing successful new 
products and building new significant markets, 
whilst being more efficient and dynamic 
in all areas of our business.

Our Group strategy is built around two pillars:

1.   generating consistent, sustainable sales 

growth; and

2.   improving our operating margins, 
thereby converting sales more 
effectively into profit. 

Annual Report and Accounts 2020  •  Portmeirion Group PLC

9

STRATEGIC REPORTChief Executive’s Statement continued

Pictured: Sophie Conran for Portmeirion

Strategic areas of focus continued

Critically, we have increased investment in 
these strategic areas despite the short-term 
challenges of Covid-19 in 2020 as we 
believe this will enable the Group to 
prosper in the long-term.

The capabilities of the business have 
therefore taken a significant step forward in 
the past twelve months through a number 
of strategic hires, significantly increasing 
our online sales and digital teams and 
associated budgets, re-organising our 
export sales teams, and putting in place 
three year roadmaps to make our factories 
more cost effective, environmentally sound 
and increasing volume capacity.

Generating consistent and sustainable 
sales growth

1.   Accelerate our online sales 

transformation

Our brands are known and loved around 
the world. Therefore, we have increased 
our investment programme in online 
channels in 2020 including re-platforming 
all of our US websites and improved 
product photography. We experienced 

69% growth in our own website sales in 
2020 and total sales in our core UK and US 
markets through all online channels increased 
to 47% (2019: 30%) as the Covid-19 crisis 
changed how our customers ordered 
product. In the first quarter of 2021, we 
have gone live with a global new digital 
asset management system and a new 
virtual sales and product showroom. We 
have an ongoing roadmap of investment 
for further digitisation of our business and 
during 2021 we expect to complete new 
CRM and product information systems 
whilst making significant improvements to 
customer user experience for all of our UK 
websites. Early evidence is that we are seeing 
encouraging results already, not only in 
online sales growth but also improved 
margins and conversion levels from our 
new US platforms. We see a significant 
growth opportunity for our online channels 
in the years ahead and believe that our 
own website sales should represent at least 
20% of our total Group sales once we have 
completed this roadmap. 

2.   Develop and launch successful 

new products

New product development and launches 
remain a key part of our strategy to 
develop and leverage our brand portfolio 
and grow our sales around the world.

We believe there is an appetite for new 
products as our global markets recover 
from Covid-19 and we have purposefully 
kept our new product development roadmap 
on track through 2020. Key new launches in 
2021 include a new contemporary Sophie 
Conran for Portmeirion collection, extensions 
to our heritage Portmeirion Botanic Garden 
and Spode Christmas Tree ranges and Wax 
Lyrical home fragrance ranges that complement 
some of our best-selling ceramic ranges 
including Sophie Conran for Portmeirion 
and Royal Worcester Wrendale Designs.

In addition, we are focused on developing 
new improved packaging formats for existing 
products that will sell even more effectively 
in online channels and in gifting. Our 
innovation and creative capabilities will 
serve us well in this endeavour. 

10

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORT3.   Leveraging the benefit of sales 

growth across our overheads and 
global infrastructure

Portmeirion sells into 70 countries around 
the world, although our three largest markets 
account for 89% of our sales. Upon review, 
we have determined the Group would 
benefit from combining our export teams 
and consequently a cohesive approach 
and product offering in each export market. 

We anticipate sales growth in rest of the 
world markets as this refreshed approach 
gathers momentum. 

Mike Raybould 
Chief Executive 

17 March 2021

3.   Increase investment behind our 
brands and leverage the benefit 
of more recent additions such 
as Wax Lyrical and Nambé

We will continue to invest more behind our 
portfolio of homeware brands. Our marketing 
spend as a percentage of sales grew in 
2020 and we expect this to continue 
through 2021/22. In particular we have 
more than doubled the size of our brand 
marketing and digital marketing teams in 
2020. Our brands have hundreds of years 
of history and are loved around the world. 
Being able to tell the story of what our 
brands stand for and the quality and design 
premium of our products is increasingly 
important in online sales channels and will 
support our growth ambitions in this area.

There is scope to further leverage our 
more recently acquired brands, Wax Lyrical 
and Nambé, across our existing sales and 
operating infrastructures around the world. 
We expect both brands to grow strongly 
in the coming years.

4.  Rest of world sales market expansion

Our products are sold across more than 70 
countries and 89% of our sales fall into our 
three largest markets of the UK, US and 
South Korea.

In 2020 we reorganised our export sales 
teams to accelerate our strategy of building 
critical mass in 2-3 further markets including 
the Middle East and Far East. Rest of world 
sales growth will be an important part of 
our sales growth over the coming years, 
and we expect growth in 2021 and further 
momentum in 2022/23 once footfall returns 
post pandemic. 

5.   Continue to stabilise our 
South Korean market

As previously noted, we have been disciplined 
in reducing the incidence of parallel shipping 
into our South Korean market. We have 
successfully introduced new product ranges 
and will continue to focus on long term brand 
protection. Further new products are being 
developed for this market and we expect 
this sales market to return to growth in 
2021 and 2022.

6.   Strategic acquisitions to accelerate 
progress against our strategic plan

The Group will consider acquiring businesses 
where there is a strategic fit to accelerate 
our long-term strategy and the combination 
would be earnings enhancing. 

Improving our Operating margins

A number of areas of the Group have been 
identified to support our long-term focus 
on a step change improvement in our 
operating margins. These include:

1.   Increasing our operating efficiency 

and capabilities

Our operating capabilities are constantly 
reviewed in order to position the Group to 
meet the requirements of our customers, 
including our ongoing strategy of growth 
in online and direct to consumer fulfilment.

Our operational teams skillfully coped with 
the significant shift to online sales due to 
physical retail lockdowns in 2020 and we 
continue to invest in expanding our capacity 
to fulfil dropship and direct to customer 
online orders. 

We have a roadmap of investment for our 
UK manufacturing sites which will expand 
their throughput and efficiency to provide 
margin improvement, with a target to 
reduce cost per unit by 10% by the end of 
2023. Several factory automation projects 
that are underway will start to realise benefits 
from the middle of 2021. Further investments 
will come on-stream for 2022/23. All of this 
will both improve efficiencies, but also 
make for an environmentally sounder 
manufacturing process. 

2.   Improved global processes, 
working and procurement

We undertook a review of global 
operational and management processes 
during 2020, including our approach to 
procurement. As part of this we expect to 
realise efficiency savings by the end of 
2022 in excess of £1 million per annum 
which will improve operating margins.

We have also combined our operational 
and functional teams which has established 
further cost savings and will improve and 
drive growth going forward. 

Annual Report and Accounts 2020  •  Portmeirion Group PLC

11

STRATEGIC REPORTMarkets

Geographical markets and insights

Portmeirion Group sells into over 70 countries around the world.

United Kingdom
United Kingdom

United States
United States

Pictured: Royal Worcester Wrendale Designs

Pictured: Nambé Kitchenware

The UK was the second largest market for the Group 
in 2020, with sales of £31.8 million (2019: £32.6 million) 
or 36% of the Group’s total revenue. 

The United States was the largest market for the Group 
in 2020, accounting for £33.5 million (2019: £32.5 million) 
or 38% of the Group’s revenue. 

Market implications

Market implications

The UK market remains competitive, and the Covid-19 
pandemic increased the accelerating trend of traditional 
retail store sales being transitioned to online shopping. 

With non-essential retail lockdowns dominating the 2020 
year, our sales to traditional department stores declined, 
but were compensated by significant growth on our 
website and via third party online channels. 

Response

2020 was a challenging year but the Group coped well 
with the significant shift of retail to online channels. We 
continue to invest in our e-commerce platforms and direct 
to consumer fulfilment capabilities. 

As retail reopens following the first quarter lockdown of 
2021, we will monitor their performance and support our 
external customers as footfall returns to stores. 
Link to strategy

1   2   3   4  

Link to strategy
1   2   4   6  

Similar to the UK, the Covid-19 pandemic saw a rapid 
acceleration of sales made in online channels both through 
the US websites and third parties. We expect this trend to 
continue even when wider travel is permitted.

Response

Sales made via traditional channels were impacted by 
various lockdowns introduced state by state in 2020, and a 
number of department stores experienced bankruptcy. The 
stronger core retail operators grew significantly online and 
the US warehouses were able to match the increased 
dropship fulfilment requirements. 

The websites for Portmeirion USA and Nambé both grew 
strongly and we anticipate further growth in 2021 with 
improved online functionality and warehouse investment. 

Link to strategy

1   2   3   4  

Link to strategy
1   2   4   6  

12

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTSouth Korea
United Kingdom

Rest of the World
United States

Pictured: Portmeirion Botanic Garden Harmony

Pictured: Morris & Co for Pimpernel

Sales made to South Korea were £13.1 million 
(2019: £20.8 million) or 15% of total Group sales in 2020.

Market implications

South Korea was the first of our major markets to be 
impacted by Covid-19 in the first quarter of 2020. The swift 
action taken meant that Covid-19 rates were relatively low, 
and retail was able to remain open throughout the 
remainder of 2020. 

We remain committed to a disciplined approach in South 
Korea where other distributors have parallel shipped 
product into this market.

Response

Sales into South Korea reduced in 2020 as part of our 
more disciplined approach to this market. However, the new 
products launched in 2019 have started to sell strongly and 
overstocking in this market has reduced. 

We are well positioned to stabilise and return to growth in 
this market in 2021 and beyond.

Link to strategy

1   2   3   4  

Link to strategy
1   2   3   4  

The Group sells into more than 70 countries around the 
world, which accounts for £9.4 million (2019: £7.0 million) 
or 11% of the Group’s revenue.

Market implications

The Covid-19 pandemic was widespread in 2020 and 
impacted most of the 70 countries we sell into. However, 
some markets were locked down earlier and had relatively 
low levels of infection, and we experienced strong growth 
in a number of markets including Australia and Canada 
following the purchase of Portmeirion Canada. 

The Group’s sales into Europe account for less than 5% of 
total sales, and whilst there is potential for disruption and 
some additional cost following the conclusion of Brexit 
negotiations we do not expect the impact to be material.

Response

We continue to support and work with our customers 
around the world following the Covid-19 outbreak, and the 
shift to growth in sales from online channels rather than 
physical retail stores. 

We are targeting growth in a number of key new export 
markets in 2021 and investing in our capabilities to 
facilitate this. 

Link to strategy
1   2   4   5  

Key to strategy

1    Focused brand and product development

4    Leverage Wax Lyrical and Nambé opportunities

2    Digital and online transformation

5    Target rest of world export growth

3    Continued focus on South Korean market

6    Operating and procurement efficiency and capabilities

Annual Report and Accounts 2020  •  Portmeirion Group PLC

13

STRATEGIC REPORTBusiness Model

Diversified routes to market  
and product offering

Key inputs

Our business

Intellectual property

Much of the value of the Group lies within our 
six brands and the designs which underpin 
these brands.

Whilst capitalising on our intellectual property in 
our own product offering, we also receive royalty 
income from intellectual property licensing.

Our brands pages 4 and 5 

People

Our skilled global teams are committed to 
providing exceptional quality and craftsmanship 
across all our brands and ranges. The Group’s 
senior management teams and Board of 
Directors are dynamic and have significant 
experience of the gift and homeware industries 
and retail sector.

Board of Directors pages 28 and 29 

850 employees in the UK, US, Canada, China, 

Hong Kong, South Korea & Dubai.

Innovation and design

As with all companies, innovation is key to 
the Group’s continuing success. We innovate 
to ensure our activities are sustainable and 
efficient and our products meet and exceed 
our customers’ expectations.

Operating efficiencies

The Group continues to strive for increased 
efficiencies and advancements.

Our Strategy pages 16 to 19 

Social and relationships

The Group’s culture, as set by the Board of 
Directors, is one of openness, honesty and 
transparency in all of its dealings. 

Our Sustainability  
pages 35 to 39 

Corporate Governance Statement  
pages 30 to 34 

14

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Diversified product offering

Diverse sales reduce reliance on any one source of supply  
or customer group.

Homeware
Varied range of products including 
tableware, barware, giftware, 
cookware and tabletop accessories.

Home Fragrance
Our factory in the Lake District is 
the UK’s largest manufacturing 
base of home fragrance.

Manufactured
Our tableware factory in Stoke-on-
Trent and home fragrance factory in 
the Lake District deliver high quality 
products to our exacting standards 
for our worldwide customers.

Sourced
As the Group must ensure that it 
has a supply of quality raw 
materials and sourced products, 
processes are in place to mitigate 
the risks posed by overreliance on 
key suppliers and ensure the 
maintenance of strong supplier 
relationships.

Principal Risks page 23 

42% of our products are 

manufactured in the UK 58%

of our products are 
sourced from worldwide 
suppliers in accordance 
with a Supplier Code  
of Conduct

Routes to market

The Group sells into over 70 
countries across the world and 
continues to aim for diversification 
in product, market and customer.

Our route to market is determined 
by local requirements, with key 
export markets serviced by sites 
in the UK and US and localised 
sales performed through 
Canadian warehouse.

Sales are made through an established 
network of trade customers, agents 
and distributors combined with 
retail trade and independent stores 
in the UK and US.

These routes are supplemented 
by direct to consumer sales via our 
own retail stores and rapidly 
growing e-commerce platforms.

Our Markets pages 12 and 13 

STRATEGIC REPORTHow we create value for our stakeholders

Our strengths

For shareholders

Value is delivered by dividend payments and capital 
appreciation. Due to the Covid-19 pandemic, 
no dividends were paid or proposed for 2020.

FOR THE YEAR ENDED 31 DECEMBER 2020:

0p

Dividends paid and  
proposed per share

Corporate Governance Statement pages 30 to 34 

For customers

By working closely with our customers, we ensure that 
innovative products are launched that reflect current 
consumer requirements, are priced competitively to appeal 
across multiple sales channels and which adhere to our 
exacting quality standards.

FOR THE YEAR ENDED 31 DECEMBER 2020:

1,697 New products developed in 2020

For our people and local communities

The successful execution of our business model and 
strategy provides additional employment opportunities 
within our local communities and long-term career 
development for our existing employees.

Stakeholder Engagement page 21 

850 Employees across the world

For the environment

We strive for operational excellence whilst reducing 
environmental impact

60% Amount of Wax Lyrical energy generated 

by wind turbine 

Our Sustainability pages 35 to 39 

Brand Portfolio

Our brands are known across the world and have over 
700 years of collective history.

Our Brands pages 4 to 5 

Creativity

From new products to factory efficiencies we are striving 
ahead to use our creativity to grow the Group.

Global reach

The Group sells into more than 70 countries around the 
world via a number of different distribution routes. Our 
International team has been further strengthened in 
2020 and early 2021 with country specific capabilities.

Online and distribution capabilities

During 2020, online sales on our own platforms increased 
by 69% over 2019. We estimate 47% of our products are 
now sold via online channels in our core UK and US markets.

47% increase in direct to consumer cartons 

dispatched from our warehouses in 2020

Our Strategy in Action pages 18 and 19 

Synergies and scale

We benefit from economies of scale and share 
synergies across our brands and global markets. 
The Group has two UK manufacturing sites and 
a strong distribution network in its key markets. 
These operations have sufficient capacity to support 
anticipated business growth in the medium term.

£128k savings achieved in 2020 from procurement 

steering group

Annual Report and Accounts 2020  •  Portmeirion Group PLC

15

STRATEGIC REPORTOur Strategy

Driving consistent growth

Our strategy is built around two pillars: generating consistent, sustainable sales growth 
and improving our operating margins, thereby converting sales more effectively into profit.

1

2

3

Focused brand and product 
development

Digital and online 
transformation

Continued focus on South 
Korean market

Progress

•  The Group owns brands 
with over 700 years of 
combined history. 

•  Sales remained robust despite 
the impact of the Covid-19 
pandemic on our major 
sales markets.

•  Clear brand guidelines 
defined and plans for 
future growth identified. 

Future outlook

•  Further investment in our six 

global brands which are the key 
economic driver of value creation. 

•  Expected differentiation in 
product development with 
creation of new ranges and more 
giftware for online space. 

•  More focused investment in 

sizeable new ranges and launch 
campaigns such as new Sophie 
Conran for Portmeirion collection. 

The Board’s governance role

•  The Board oversees the Group’s 
operations to ensure competent 
and prudent management by the 
Executive Directors and the 
senior management team.

Progress

Progress

•  Transition from physical retail 
to online space accelerated 
by Covid-19 pandemic.

•  South Korea has been a very 
strong sales market for the 
Group for nearly 20 years.

•  Strong online sales growth 

•  Much improved discipline to 

reduce excessive parallel shipping. 

•  New product development 

completed in 2019 now selling 
strongly in the market.

Future outlook

•  Overstocks in this market have 
now subsided and improving 
sales out in the market in 2020.

•  Aim to supply multi-brand into 
this market to expand our 
product offering. 

•  Much more stable base to provide 
sustainable growth in the future. 

The Board’s governance role

•  The Board reviews all financial 
performance of the Group in 
major markets.

in 2020.

•  New websites launched in the 
US in H2 2020 and plans for 
significant investment in UK 
platforms in 2021. 

Future outlook

•  Further investment in 

ecommerce expertise, online 
platforms, integration into third 
party systems and warehouse 
fulfilment capabilities.

•  Expect trend of online sales 
growth to continue in 2021 
and beyond. 

•  Specific product development to 
drive sales growth in online space. 

The Board’s governance role

•  The Board approves the Group’s 

long-term objectives and 
strategy and monitors 
performance against these 
objectives. Where applicable, 
the Board ensures any necessary 
corrective action is taken.

Link to strategy
Link to KPIs

Link to strategy
Link to KPIs

1   2   3   4  
1   2   3   4  

5

6

1   2   3   4  
1   2   3   4  

5

6

Link to Risks

1   3   4   5     
1   2   3   4  

Link to Risks

1   2   3   5  
1   2   3   5  

Link to strategy
Link to KPIs

1   2   4   5  
1   2   3   4  

6

Link to Risks

1   2   3   5  
1   2   3   4  

16

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTKey to KPIs

1   Revenue

Key to Risks

1   Economic environment

2    Headline operating profit margin

2    Competitors

3    Own ecommerce sales

4   Headline basic EPS

3    People

4   Suppliers

5    Operating cash generation

5    Financial risk

6   Dividend cover

KPIs page 26 

Risk Management page 22 

Corporate Governance Statement  
pages 30 to 34 

4

5

6

Leverage Wax Lyrical and 
Nambé opportunities

Target rest of world 
export growth

Operating and procurement 
efficiency and capabilities

Progress

Progress

Progress

•  Nambé now fully integrated 
into US business and cost 
synergies realised.

•  Wax Lyrical division pivoted to 
making vital supply of hand 
sanitiser during 2020 pandemic. 

•  Robust performance from both 
brands in a challenging year. 

Future outlook

•  Wax Lyrical to extend into hand 

and body care ranges. 

•  Nambé range well positioned 
for growth into UK and other 
export markets. 

•  Global home fragrance ambition 
to grow significantly in core and 
new markets. 

The Board’s governance role

•  The Board approves all changes 
to the Group’s corporate structure.

•  The Group currently export 

into over 70 countries around 
the world. 

•  Completed acquisition of 

Portmeirion Canada in August 
2020 to provide opportunity for 
growth in that market. 

•  Brexit transition managed and 
potential for growth in Europe. 

Future outlook

•  Sales growth in Canada including 
increase in online capabilities. 

•  Targeted growth with ambition 
to build three new sizeable 
sales markets. 

•  Expand product offering in 

export markets including Nambé 
and home fragrance. 

The Board’s governance role

•  The Board reviews all financial 
performance of the Group in 
major markets.

•  UK factories open and operating 
safely at pre-Covid throughput.

•  Significant procurement savings 

identified and in progress. 

•  Warehouses around the world 
managed significant shift to 
online fulfilment. 

Future outlook

•  Roadmap of investment in 

factory efficiency projects to 
improve profit margins. 

•  Procurement saving realised and 
more opportunities available. 

• 

Improve warehouse capabilities 
and potential for future growth. 

The Board’s governance role

•  The Board approves the annual 

operating and capital 
expenditure budgets and any 
material changes to them. 
Capital and operational 
expenditure over £250,000 must 
also be approved by the Board.

Link to strategy
Link to KPIs

1   2   3   4  
1   2   3   4  

5

6

Link to Risks

1   2   3   5  
1   2   3   4  

Link to strategy
Link to KPIs

1   2   4   5  
1   2   3   4  

6

Link to Risks

1   2   3   5  
1   2   3   4  

Link to strategy
Link to KPIs

1   2   3   4  
1   2   3   4  

5

6

Link to Risks

3   4   5   

Annual Report and Accounts 2020  •  Portmeirion Group PLC

17

STRATEGIC REPORTOur Strategy in Action

Strong progress on strategy

During 2020 the Group continued to invest in a number of strategic targets in order to achieve  
our long-term goals.

Digital and Online
During 2020, we made strong progress in online channels, with our own 
website sales up 69% on the previous year. The Group made a number of 
key hires in this area, including a new UK ecommerce Director, to continue 
the acceleration of our growth. 

In addition, our US websites were replatformed to provide an improved 
consumer experience. 

In the first quarter of 2021, we have already rolled out improved content and 
photography on both our own websites and third party sites, enabled by a 
new digital asset management system. We have also implemented a virtual 
showroom to showcase our new products to customers around the world. 

In order to ensure this investment is translated into sales and profit, we 
continue to expand our capacities including in all distribution facilities around 
the world to meet the increased demand online for our products. 

Pictured: Wax Lyrical Wrendale Collection

New Product Development
The strength of the Group is underpinned by the six much-loved brands 
that we possess, which collectively have more than 700 years of history. 

In order to leverage these brands, we continue to invest in new product 
development to refresh and renew their strength. 

In 2020, we launched a number of new products and ranges, including new 
collections to support the 250th anniversary of Spode. 

For 2021, there are further exciting new ranges including a new Sophie Conran 
for Portmeirion collection and Spode Creatures of Curiosity. 

Pictured: Wax Lyrical laboratory testing

Hand Sanitiser
During the first half of 2020, our home fragrance factory in the Lake District 
was able to utilise its production lines to manufacture much-needed hand 
sanitiser product for the NHS due to a national shortage caused by the 
Covid-19 pandemic. 

Following the fulfilment of NHS demand, we then sold this product to 
a number of customers including national retailers for in-store use in 
order to support the fight against Covid-19.

We will continue to sell this product line going forward and see ongoing 
success in this new revenue stream. 

Pictured: Wax Lyrical Hand Sanitiser and Surface Spray

18

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTHand and Body Ranges
Following the success of the hand sanitiser project at our home fragrance 
division, the Group is continuing its product line expansion into hand and body 
care ranges manufactured in a newly-expanded factory and production line. 

The factory expansion has been ongoing through the first quarter of 2021 
and we expect the new product to commence selling from the second half 
of the year. 

These new ranges provide additional throughput in our Lake District factory 
which will improve both sales and efficiency. 

Pictured: Wax Lyrical Hand and Body

Factory and Operational Efficiencies
The Group is targeting a number of efficiency projects to improve 
operating margin; these include a 10% cost per unit reduction in our main 
ceramic factory in Stoke-on-Trent, increasing our capacity to drive improved 
throughput and procurement savings. 

In 2020, we commissioned a new automated lithograph cutting machine 
and automated mug decorating machine to improve both efficiency and 
throughput in our ceramic production. 

For 2021, we have a roadmap of automation projects in place to deliver 
further efficiency savings. These include a new heat release machine, 
assisted lifting support and an in-line glaze spray loader. We also have a 
number of energy efficiency projects progressing including recycling heat 
from our kilns. 

Pictured: Portmeirion UK Automated Lithograph cutter

People
Our people demonstrated their resilience and versatility during the 
Covid-19 pandemic, which impacted a number of areas of the business due 
to government enforced closures. 

In 2020, we have made a number of key appointments in order to 
accelerate our strategy, including the appointment of Bill Robedee and 
Jacqui Gale as Executive Directors and Clare Askem as a Non-executive 
Director. In order to progress our digital strategy we have also recruited a 
UK ecommerce Director and expanded our marketing team significantly. 

The Group continues to invest in our people and will recruit new skills 
where necessary in order to advance our strategy.

Pictured: Social distancing ambassadors at Portmeirion UK

Annual Report and Accounts 2020  •  Portmeirion Group PLC

19

STRATEGIC REPORTSection 172 (1) Statement on the Discharge of Directors’ Duties

During 2020, the Board of Directors consider that they have, individually and collectively, 
acted in a way they consider, in good faith, would be most likely to promote the success 
of the Company for the benefit of its shareholders as a whole.

In compliance with the Companies Act 2006, the Board of Directors 
are required to act in accordance with a set of general duties. 
During 2020, the Board of Directors consider that they have, 
individually and collectively, acted in a way they consider, in good 
faith, would be most likely to promote the success of the Company 
for the benefit of its shareholders as a whole, having regard to a 
number of broader matters including the likely consequence of 
decisions for the long term and the Company’s wider relationships. 
In doing so, the Board has had regard to the matters contained 
in section 172(1) (a)–(f) of the Companies Act 2006. 

This statement focuses on matters material to shareholders. 
The Group’s key resources and relationships are detailed in the 
Business Model on pages 14 and 15. The Board recognises the 
importance of building and maintaining relationships with its 
key stakeholders, and considering the external impact of the 
Group’s operations, in order to achieve long-term success. The 
Board’s understanding of the interests of the Group’s stakeholders 
is informed by the Board’s programme of stakeholder engagement. 
Further details can be found in Stakeholder Engagement on 
page 21 and Our Sustainability on pages 35 to 39.

Matters that have impacted key decisions and strategies 
during the year ended 31 December 2020 are set out below. 

Covid-19

Although 2020 was a challenging year and our sales 
markets were significantly impacted by Covid-19, we are 
hugely encouraged by the resilience of our brands and our 
strong seasonal sales performance towards the end of the year. 
During 2020, we were, and still are, extremely proud of our 
teams throughout the world who have responded admirably to 
the challenges we have all faced. Our operations remain open 
and our proven international brand strength, growing online 
presence and strong balance sheet provide a platform for us to 
grow across our key sales markets. We will continue to prioritise 
the health and safety of our staff, customers and suppliers. 
We remain confident in our strategic plan, the strength of our 
brands and the long-term opportunities to grow our business 
for all stakeholders.

Equity raise

The Company raised net proceeds of £11.2 million through the 
Placing, Subscription and Open Offer which was approved by 
shareholders on 29 June 2020. Subsequently 3,096,604 new 
ordinary shares were issued and allotted. The proceeds from 
the Fundraising are being used to accelerate the Group’s 
growth strategy and margin improvement. Investment in key 
areas of the business have been made, underpinning the 
Board’s commitment to the long-term success of the Company, 
its shareholders, employees and other stakeholders.

Link to strategy

1

2

4

5

6

Acquisition of remaining 50% equity 
in Portmeirion Canada

Having successfully operated an associated company for 
our distribution operation in Canada for a number of years, 
the Group acquired the remaining 50% share of Portmeirion 
Canada and certain trade and assets of Royal Selangor in 
August 2020. In doing so, the Group obtained control over the 
selling and distribution process in this market and the rights to 
key licence distribution agreements. This acquisition was set 
out as one of the uses for the equity raise proceeds to build a 
more significant presence in the Canadian market. The Board 
is pleased with progress in this area as set out in the Chief 
Executive’s Statement and the opportunities it provides to 
grow the business for shareholder and stakeholder return.

Link to strategy

4

5

6

Developing international markets

As part of the Board’s strategy to develop international 
markets, attention has been given to stabilising the South 
Korean market with diversification of brand and channels 
whilst formulating action plans for key additional markets such 
as the Middle East and Far East. The Board believes that the 
progress made will be successful in protecting our brands 
and export markets in the long-term thus supporting our 
commitment to our key customer, shareholder returns and 
continuing employment security for the wider workforce.

Link to strategy

1

3

4

5

Capital allocation and dividend policy

Promoting the success of our business for the benefit of our 
shareholders, whether large institutions or small retail investors, 
is fundamental. Alongside employees, we are under a duty to 
consider the ongoing long-term funding of the closed defined 
benefit pension scheme. When considering the level of 
dividend, the Board has been mindful of the balance between 
delivering returns to shareholders whilst increasing investment 
behind key strategic areas such as driving online growth and 
brand marketing. The Board is confident in our strategic plan 
and the long-term opportunities to grow our business thus 
addressing all our stakeholders’ interests.

Link to strategy

1

2

3

4

5

6  

Chairman’s Statement pages 6 and 7 

Chief Executive’s Statement pages 8 to 11 

Our Strategy pages 16 and 17 

Our Strategy in Action pages 18 and 19 

20

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTStakeholder Engagement

Our programme of stakeholder engagement is designed around our assessment of the materiality and impact of our stakeholders on 
the achievement of the Company’s strategy. Our key stakeholders have been identified via an assessment of the Group’s business model 
(further details can be found on pages 14 and 15) and principal risks and uncertainties (page 23).

Why we engage

Stakeholder expectations How we have engaged

Engagement outcomes

Employees
Our people deliver the high quality products and 
exceptional service that we are renowned for. 
Engaging with our people helps to ensure the 
culture the Board wants to foster is embedded 
throughout the Group, promotes open, two-way 
communication and encourages innovative and 
collaborative working.

•  A safe place to work; 

•  Briefings, newsletters, team 

•  security of employment;

• 

fair treatment (including pay);

•  access to training; 

• 

to receive a pension under 
a defined benefit or defined 
contribution scheme; and

•  purposeful employment through 

community engagement.

meetings and opinion surveys;

• 

Innovation Scheme;

•  health and safety meetings;

•  providing training; and

•  community involvement (further 
details can be found in the 
Our Sustainability section 
on pages 35 to 39).

Adapted work practices 
to make Covid-19 secure, 
taking all suggestions and 
concerns of employees into 
account to safeguard their 
health and wellbeing whether 
on site or remote working. 

Link to strategy

1   2   4   5   6

Sourced product suppliers
In 2020, 58% of our products were sourced 
from third parties. We need to ensure security 
of supply and that all products are manufactured 
to our exacting quality standards.

•  To be treated fairly; and

•  Regular contact and visits to 

• 

to receive payment in accordance 
with agreed terms.

our sourced product suppliers’ 
premises (Covid-19 travel 
restrictions permitting); and

•  open door policy.

Customers
Our customers are at the heart of our operations. 
The longevity of the business can only be 
secured through maintaining and expanding 
our customer base.

•  Excellent quality, 

•  Trade customers are 

innovative products that 
meet customer requirements;

•  exceptional service; and

•  a competitive price.

encouraged to provide 
feedback through Group trade 
account managers;

•  key customers’ accounts are 

overseen by Board or 
subsidiary Directors; and 

•  via customer services 
and social media.

Finance provider
The Group uses finance to assist with its cash 
flow and to capitalise on business opportunities 
as they arise. Ensuring a good working relationship 
with our finance provider allows the Group to 
continue to trade and expand.

•  Repayment to agreed terms; 

•  Regular contact and meetings.

•  security of loan and overdraft 

facilities; and

•  compliance with covenants.

Defined benefit pension scheme 
(the “Scheme”)
The Group and the Trustees of the Scheme each 
have an important role to play in ensuring the 
proper management of the Scheme. As such, 
a good working relationship must exist between 
the Group and the Trustees of the Scheme. Key to 
this relationship is open and clear communication.

•  To be kept informed of changes 

•  Regular contact 

• 

• 

within the Group which may impact 
the funding of the Scheme;

to be treated fairly relative to other 
Group stakeholders; and

• 

for the Group to continue to meet 
its financial obligations to the 
Scheme (further details can be found 
in note 32 on pages 91 to 94).

with the Trustees of 
the Scheme and the 
Scheme advisers; and

the Group Finance Director 
attends, by invitation, the 
bi-annual meetings of the 
Trustees of the Scheme.

The Group worked 
collaboratively with suppliers 
to encourage increased 
sustainability in the 
production and packaging 
of sourced products.

Link to strategy

1   6  

Feedback from customers 
has led to the creation of 
customised product offerings 
and range extensions.

In 2020, we launched 
a business to business 
website for trade customers 
and further enhanced our 
ecommerce direct to 
consumer sites.

Link to strategy

1   2   3   4   5   6

The Group kept in close 
contact with its finance 
provider as the short-term 
impacts of Covid-19 were 
analysed. The Group 
ended 2020 with net cash 
of £0.7 million compared 
to prior year net debt of 
£(12.3) million.

Link to strategy

2   4   6  

The Group has continued 
to meet its financial 
obligations in accordance 
with the agreed Schedule 
of Contributions.

Link to strategy

4   5   6  

Key to strategy

1    Focused brand and product development

4    Leverage Wax Lyrical and Nambé opportunities

2    Digital and online transformation

5    Target rest of world export growth

3    Continued focus on South Korean market

6    Operating and procurement efficiency and capabilities

Annual Report and Accounts 2020  •  Portmeirion Group PLC

21

STRATEGIC REPORTRisk Management

Managing risk in order 
to deliver our strategy

The Group is exposed to a number of risks in the markets it operates across. The Board considers 
the risks to the business and the adequacy of internal controls with regard to the risks identified at every 
Board meeting. It formally reviews and documents the principal risks to the business at least annually.

Risk management structure and process
1. Identify risk

3. Mitigate risk

The Board has overall responsibility 
for monitoring the Group’s systems 
of internal control, for identification of 
risks and for taking appropriate action 
to prevent, mitigate or manage those 
risks. The Board will continually assess 
and review the business and operating 
environment to identify any new 
risks for consideration. 

2. Assess risk

A detailed schedule of risks is 
considered at each Board meeting 
under the following categories: 
macro-economic and political, 
continuity and disruption, trading 
and product, operational and supplier, 
accounting and internal controls, legal 
and regulatory and external investment 
and performance. These risks are 
graded against a criteria of likelihood 
and potential impact in order to 
identify the key risks impacting the 
Group (see heat map below).

The Board seeks to ensure that 
the Group’s activities do not expose 
it to significant risk. The Group’s aim 
is to diversify sufficiently to ensure it 
is not exposed to risk of concentration 
in product, market or channel.

4. Update risk register

The risk register is updated at each 
Board meeting. The Board meets 
formally at least five times each year. 

5. Review and evaluate risks

The Board and senior managers are 
all responsible for reviewing and 
evaluating risk. The Executive Directors 
meet at least monthly to review ongoing 
trading performance, discuss budgets 
and forecasts and consider new risks 
associated with ongoing trading.

Feedback from these meetings 
regarding changes to existing risks 
or the emergence of new risks is 
then provided to the Board.

1. Identify risk

5. 
Review 
and 
evaluate  
risks

Risk 
management 
process

2. 
Assess  
risk

4. Update risk
register

3. 
Mitigate 
risk

Risk heat map

A graphical representation 
of the principal risks and 
uncertainties of the Group.

E:  Economic environment
C:  Competitors
P:  People
S:  Suppliers
F:  Financial risk

T
C
A
P
M

I

Key to strategy

1    Focused brand and 

product development

2    Digital and online 
transformation

3    Continued focus on 
South Korean market

4    Leverage Wax Lyrical and 
Nambé opportunities

5    Target rest of world 
export growth

6    Operating and procurement 
efficiency and capabilities

E

F

C

P

S

LIKELIHOOD

22

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTPrincipal Risks and Uncertainties

Risk

Mitigation

Economic environment
The Covid-19 pandemic outbreak in 2020 
was an unprecedented event which 
brought major disruption to retail markets 
around the world, including our three key 
markets of the UK, US and South Korea. 

The closure of non-essential retail meant 
an accelerated shift to sales made in 
online channels and an uncertain outlook 
for physical retail stores which had to close 
for large parts of 2020. 

Competitors
The Group faces strong competition in 
most of the major markets in which it 
operates. This presents a risk of losing 
market share, revenue and profit.

The Group sells into more than 70 countries around 
the world, although the vast majority of sales are 
concentrated into three key markets. We continue to 
monitor the impact of Covid-19 restrictions in these 
markets and any material disruption to our product 
supply, key sales markets or staff. We remain in close 
communication with our teams around the world to 
ensure their health and safety, and continue to 
respond to any challenges as they arise. 

The Groups continues to monitor and maintain close 
relationships with its key customers and suppliers to 
be able to identify signs of financial difficulties in order 
to prevent or limit any potential losses. Customer 
orders and sales trends in major markets are constantly 
reviewed to enable early action to be taken in the 
event of sales declining. 

The risk is managed by ensuring that high quality 
and innovative products are brought to market, 
maintaining strong relationships with key customers 
and ensuring the Group is aware of local market 
conditions, trends and industry-specific issues and 
initiatives. This enables the Group to identify and 
address any specific matters within the overall 
business strategy.

People
Skilled senior managers and personnel are 
essential in order to achieve the strategic 
objectives of the Group. Failure to recruit 
and retain key staff would present significant 
operational difficulties for the Group.

Existing staff are provided with relevant training 
and career progression to improve motivation. 
The Group has a clearly defined recruitment 
policy which ensures that new employees meet the 
required standard and experience for each position. 
Management also seeks to ensure that personnel 
are appropriately remunerated and that good 
performance is recognised.

Suppliers
The Group’s purchasing activities could 
expose it to overreliance on certain key 
suppliers or markets and, as a result, 
inflationary pricing pressure. Production is 
split between UK factories and outsourced 
supply, which allows the Group to mitigate 
some of the risk presented by suppliers. 
The ongoing outbreak of Covid-19 has the 
ability to disrupt our supply chain.

Financial risk
Financial risk is wide-ranging and covers 
capital management, credit risk, currency 
risk and liquidity risk. The risks presented 
in these areas include the failure to 
achieve business goals, potential financial 
losses caused by default, reduction in 
profit due to currency fluctuations, 
insufficient funds to continue trading 
and going concern threat. 

For the manufacturing process conducted in the UK, 
the Group ensures that key raw materials are available 
from more than one source to ensure continuity and 
competitive pricing of supplies. For the sourcing 
process, suppliers are carefully selected and the 
Group seeks to maintain a sufficient breadth in its 
supplier base such that the risk remains manageable. 
The Group also ensures that all intellectual property 
rights are retained and easily transferable should 
an alternative supplier be required.

The Group’s approach to risk management and 
mitigating systems are covered in the financial risk 
management objectives in note 33 on pages 94 to 97.

The Group is cash generative with significant headroom 
within current borrowing facilities, and has traded 
profitably during the disruption Covid-19 has brought to 
2020. The Board have a detailed budget review process 
and assess performance, including cash flow and liquidity, 
as part of regular management information reviews. 

Regular currency forecasts are reviewed in order to 
ensure the Group is not detrimentally impacted by any 
major exchange rate fluctuations. 

Outlook

The Group will continue 
to monitor the impact of 
Covid-19 and ongoing 
retail conditions. 

Link to strategy

1

2

3

4

5

The Group continues 
to invest in both its 
strong brands and new 
product development 
in order to provide a 
point of difference to 
its competitors.

Link to strategy

2

3

4

5

The Group remains 
committed to hiring 
and retaining key 
personnel in order 
for the business to 
achieve its strategic 
objectives. 

Link to strategy

1

2

3

4

5

6

The Group continues 
to ensure dual-supply 
where practical and 
maintain strong supplier 
relationships. The Group 
will continue to review 
and monitor any potential 
disruption due to Covid-19.

Link to strategy

1

6

The Group has a net cash 
balance at the year end 
and significant headroom 
within ongoing borrowing 
facilities. The Group also 
has a strong natural 
currency hedge and 
continues to monitor 
currency fluctuations. 

Link to strategy

1

2

3

4

5

6

Annual Report and Accounts 2020  •  Portmeirion Group PLC

23

STRATEGIC REPORTFinancial Review

Encouraging performance against 
backdrop of Covid-19 disruption

David Sproston 
Group Finance Director 

Summary
•  Strong performance against 

Covid-19 backdrop.

•  Working capital improved 

by £3.7 million.

•  Cash is net positive at year end; 
retain strong balance sheet 
and significant headroom 
in debt facilities.

2020 was a year like no other in the history 
of the Group. The unprecedented Covid-19 
pandemic brought significant disruption to 
most parts of the globe and all of the Group’s 
major sales markets, which were all impacted 
by Covid-19 restrictions at various points in 
the year. However, our business responded 
rapidly to the unique challenges that 2020 
brought and we were hugely encouraged 
by the ongoing strong demand for our 
products and significant growth in our 
online channels. 

Revenue

Revenue for the year ended 31 December 
2020 totaled £87.9 million, which represented 
a small decrease of 5.3% over the previous 
year (2019: £92.8 million). 

In 2020, the Group benefited from a full 
year of sales of Nambé, acquired in July 2019, 
and additional sales from Portmeirion Canada, 
which was fully acquired in August 2020. 
On a like-for-like basis revenue was therefore 
£82.4 million, an 11.2% reduction over 2019. 
Like-for-like sales performance improved in 
the second half of the year, with H1 sales 
down 20.4% compared to only 5.8% down 
in H2.

Sales in our US market are translated from 
US dollars into sterling at the average daily 
exchange rate. In 2020, sterling was stronger 
against the US dollar than in 2019 and 
therefore at a constant currency rate the 
Group’s sales were only down 5.1% on the 
previous year. 

We experienced disruption in our three 
biggest geographical markets of the US, 
UK and South Korea. All of these markets 
were affected by Covid-19 restrictions 
during 2020, which impacted the demand 
for our products in physical retail space. 
However, we saw rapid growth in sales via 
online channels including our own websites 
and this compensated for some of the 
lost sales. 

Our home fragrance division experienced 
a reduction in demand for core products 
following the UK retail closures, but was 

able to repurpose its factory to manufacture 
hand sanitiser. Sales of hand sanitiser were 
£3.4 million in the year, and we continue 
to ship this new product line in 2021. 

Profit
Headline profit before taxation(1) was 
£1.4 million, which was a decline from the 
£7.4 million headline profit reported for 
2019. The bulk of this reduction was related 
to the UK, with a reduction in sales and 
lockdown closures of both non-essential 
retail stores and our UK ceramic factory 
set against a largely fixed cost base. 

We closed our UK ceramic factory in 
March 2020 during the first national lockdown 
in order to maintain the safety of our people 
and to create a Covid-19 secure environment. 
We reopened the factory at a reduced 
capacity in May 2020 and steadily increased 
the output, so by the end of July 2020 
we were broadly producing at 
a pre-lockdown level.

Our home fragrance division also has a UK 
production site which is based in the Lake 
District. This site ran at a reduced capacity 
during the first national lockdown due to 
lower sales of home fragrance to UK retailers. 

The impact of these unavoidable factory 
inefficiencies and reduced sales meant that 
our operating margin reduced to 2.5% 
(2019: 8.4%). We believe this is a creditable 
performance set against such a disrupted 
year and remain confident of rebuilding this 
operating margin to historic levels for the 
Group. A number of programs remain 
ongoing with regards to margin growth. 

The Group also made a number of claims 
under the permitted Covid-19 support 
schemes in the UK, US and Canada. These 
were largely for continuing to employ and 
pay staff under job retention schemes 
and amounted to £3.5 million. 

(1) 

 Headline profit before taxation excludes 

exceptional items – see note 6. 

24

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORTInterest and financing costs

Bank facilities

Finance costs for the Group increased by 
£0.1 million to £0.7 million (2019: £0.6 million) 
due to a full year impact of the July 2019 
term loan for the Nambé acquisition. 

Following the equity raise in June 2020 the 
business ended the year £0.7 million net 
cash positive and we anticipate interest 
costs reducing in future years as loan 
facilities mature. 

Taxation

The charge for taxation for the year was 
£0.5 million (2019: £1.3 million). The charge 
largely represents the impact of the change 
in deferred tax rate from 17% to 19% in line 
with the expected corporation tax rate in 
the UK. 

Dividends

Due to the unprecedented uncertainty 
facing many businesses in 2020, the Board 
did not declare or pay any dividends during 
the year. The Board is not recommending a 
final dividend for the 2020 year (2019: £nil). 

The Group retains strong headroom and 
cash facilities and on the basis that trading 
continues to improve as seen in H2 2020, 
the Board anticipates recommencing 
dividend payments for FY21 and will update 
at the time of the Interim announcement. 

Cash generation and net debt

At 31 December 2020, the Group had a net 
cash balance of £0.7 million (comprising 
cash and cash equivalents of £11.6 million 
less borrowings of £10.9 million). This 
compares to net debt of £12.3 million 
at the prior year end. 

The Group continues to be cash generative, 
and excluding the equity raise net proceeds 
of £11.2 million we improved our cash 
position by £1.8 million during the year. 
This cash improvement was despite increased 
investment in order to advance our strategy, 
including specifically increased year on year 
spend on capex of £0.8 million and the 
acquisition of the remaining 50% equity of 
Portmeirion Canada for £0.5 million. 

The Group has agreed debt facilities with 
Lloyds Bank which totalled £26 million at 
the balance sheet date. This consists of a 
£10 million revolving credit facility available 
until May 2022, a £5 million overdraft on an 
annual renewal cycle, a £10 million term 
loan repayable by October 2021 of which 
£2 million was outstanding at the year end 
and a £10 million term loan repayable by 
January 2025 of which £9 million was 
outstanding at the year end. 

Our business remains seasonal due to 
the second half weighting of our sales. 
We therefore experienced a working capital 
swing of around £8 million during the year 
as we built inventory to match our sales 
demand. Our committed funding addresses 
this dynamic and we believe is prudent. 

Assets and liabilities

We improved our working capital position 
by £3.7 million during the year. This was 
largely driven by reducing our receivables 
balance due to mix of customers and the 
shift to online sales, particularly our own 
website sales which are directly translated 
into cash at the point of customer order. 

Our inventory balance increased to 
£27.3 million (2019: £26.6 million) which 
was caused by additional inventory in the 
newly consolidated Portmeirion Canada and 
hand sanitiser raw materials and finished 
product in our home fragrance division. 
Excluding these items our inventory would 
have reduced by £0.8 million or 3% on a 
like-for-like basis. Inventory remains an area 
of focus and we expect further reductions 
as trading becomes more stable following 
the Covid-19 disruption. 

We continue to make contributions to 
our closed defined benefit pension scheme 
and paid £0.9 million during the year. Many 
companies carry defined benefit pension 
scheme deficits and ours is relatively modest. 
The accounting deficit on our balance sheet 
increased from £0.4 million to £2.7 million at 
the end of the year despite these contributions. 
The increase in liability was mainly due to 
the discount rate used on scheme liabilities 

which is based on corporate bond yields. 
We continue to keep the scheme performance 
under review. 

At the year end we held treasury shares 
with a book value of £0.4 million in order 
to satisfy employee share option schemes, 
which had been bought at an average price 
of £1.87 per share, equating to 226,975 
shares, having used 3,407 during the year. 
In addition, we also hold 234,523 shares in 
The Portmeirion Employees’ Share Trust. 
These shares have a book value of £2.7 million, 
having been bought at an average cost of 
£11.58 each. The balance of these shares 
did not move during the year. 

Goodwill and intangible assets on our 
balance sheet largely represent the value 
of the acquired brands of Spode, Royal 
Worcester, Wax Lyrical and Nambé, as well 
as computer software investment including 
our online webstore and associated 
infrastructure. The balance of intangible 
assets reduced during the year due to 
the amortisation charge on these assets. 

Treasury and risk management

The impact of transactional currency flows 
on the Group’s profit is not material due to 
the natural matching of revenue and costs 
across our global businesses. We anticipate 
that the recent strengthening of sterling 
against both the US dollar and euro will 
have no material impact on Group profit. 

When any anticipated exposure arises, 
our policy is to use appropriate hedging 
instruments to mitigate that risk. We have a 
robust approach to managing risk to deliver 
our strategy as explained on page 22.

David Sproston
Group Finance Director

17 March 2021

Annual Report and Accounts 2020  •  Portmeirion Group PLC

25

STRATEGIC REPORTKey Performance Indicators

Revenue (£’000)

£87,854

20

19

18

17

16

87,854

92,816

89,594

84,769

76,677

Headline operating profit margin (%)

2.5%

20

2.5

19

18

17

16

8.4

11.1

10.7

10.4

Group revenue declined by 5.3% in the 
year, largely due to the impact of the 
Covid-19 pandemic which affected 
sales in most of our major markets. 

The Group’s operating margin fell 
to 2.5% during 2020 as a result of 
Covid-19, which led to a reduction 
in sales and operating disruption. 

Why we measure it

Why we measure it

Revenue growth is the key driver of 
business performance and profit growth. 

Link to strategy

1

2

3

4

5

6

Operating margin compares all 
operating costs incurred against total 
revenue, which allows the Group to 
assess how effective it has been at 
converting costs into revenue. 

Link to strategy

1

2

3

4

5

6

Own ecommerce sales as a 
percentage of total sales (%) 

12.6%

12.6

7.1

20

19

18

17

16

4.8

4.1

4.4

The trend for growth in online sales 
accelerated rapidly during the 
Covid-19 retail lockdowns, and the 
Group saw significant growth on both 
our UK and US websites. 

Why we measure it

Part of the Group’s strategic aim is to 
grow our own ecommerce platform 
sales as a percentage of total sales, 
which translates into both improved 
gross and operating margins. 

Link to strategy

1

2

4

6

Headline basic EPS (p)

Operating cash generation (£’000)

Dividend cover (x)

4.96p

4.96

20

19

18

17

16

56.32

72.12

65.07

59.60

£8,722

20

19

2,653

18

17

16

8,722

9,674

10,436

10,138

In 2020 the Group’s headline profit 
before tax fell due to the impact of the 
Covid-19 pandemic, with a resulting 
fall in EPS.

The Group’s operating cash generation 
was strong during the year, with working 
capital improving by £3.7 million to 
deliver an improved cash position. 

Why we measure it

Why we measure it

Earnings per share is a shorthand measure 
of profitability, as it divides the post-tax 
profit in the year by the number of active 
shares in issue. As a listed business, this 
allows comparability between the Group 
and other listed companies. 

Link to strategy

1

2

3

4

5

6

Operating cash generation demonstrates 
the Group’s ability to ensure operating 
profit is translated into operating cash, 
and that working capital is appropriately 
controlled in order to ensure sufficient 
cash is available to provide a return 
to shareholders. 

Link to strategy

1

2

3

4

5

6

Nil

20

Nil

19

18

17

16

1.93

1.85

1.85

6.82

Due to the Covid-19 pandemic, no 
dividends have been paid or proposed 
in relation to the 2020 financial year. 

Why we measure it

Dividend cover shows the extent to 
which profits exceed dividends paid. 
The Board remains committed to 
ensuring there is an appropriate level 
of dividend cover to provide a 
sustainable return to shareholders. 

Link to strategy

1

2

3

4

5

6

Key to strategy

1    Focused brand and product development

4    Leverage Wax Lyrical and Nambé opportunities

2    Digital and online transformation

5    Target rest of world export growth

3    Continued focus on South Korean market

6    Operating and procurement efficiency and capabilities

26

Annual Report and Accounts 2020  •  Portmeirion Group PLC

STRATEGIC REPORT 
Going Concern and Outlook

Going concern

The business activities of the Group, its 
current operations and factors likely to affect 
its future development, performance and 
position are set out in the Chief Executive’s 
Statement on pages 8 to 11 and in the 
Financial Review on pages 24 and 25. 
In addition, note 33 on pages 94 to 97 
includes an analysis of the Group’s financial 
risk management objectives, details of its 
financial instruments and hedging activities 
and its exposures to credit and liquidity risk.

The Group has a formalised process of 
monthly budgeting, reporting and review, 
and information is provided to the Board 
of Directors in order to allow sufficient 
review to be performed to enable the 
Board to ensure the adequacy of resources 
available for the Group to achieve its 
business objectives. 

At the year end the Group had net cash of 
£0.7 million (comprising cash and cash 
equivalents of £11.6 million less borrowings 
of £10.9 million) and, as disclosed in note 
25 on page 88, had unutilised bank facilities 
with available funding of £15.0 million. 
Operating cash generation was strong 
during the year at £7.2 million (2019: 
operating cash used of £0.6 million).

The Group sells into over 70 countries 
worldwide and has a spread of customers 
within its major UK and US markets with 
adequate credit insurance cover in export 
markets where required. The Group 
manufactures approximately 42% of its 
products and sources the remainder from 
a range of third-party suppliers.

The trading performance of the Group was 
impacted during 2020 by the Covid-19 
pandemic, but despite the non-essential 
retail closures the Group continued to see 
strong demand for our products and 
experienced significant growth in sales 
made via online channels. Whilst there is 
potential for future disruption from the 
pandemic, the Group is well diversified and 
retains a strong balance sheet with 
significant funding headroom available. 

The Group has also produced a sensitivity 
analysis to its cash flow forecast based 
upon current trading conditions to allow 
for further potential impact of Covid-19; this 
demonstrated the Group still has sufficient 
headroom within borrowing facilities.

After making enquiries and reviewing 
budgets and forecasts for the Group, the 
Directors have a reasonable expectation 
that the Company and the Group have 
adequate resources to continue in 
operational existence for the foreseeable 
future. Accordingly, they continue to adopt 
the going concern basis in preparing the 
Annual Report and Accounts.

Outlook

We continue to monitor the impact 
of the Covid-19 pandemic on all parts 
of our business. Like many, Covid-19 has 
significantly disrupted our business and 
there continues to be disruption in key 
sales markets and international supply 
channels in the first quarter of 2021 
due to national and local lockdowns.

However, the strong growth we have 
experienced in online sales channels has 
mitigated much of the impact of retailer 
shutdowns and we are pleased by the 
improving trend of sales performance we 
saw in the second half of 2020. Encouragingly, 
we have continued to see this improving trend 
in the first quarter of 2021 and therefore 
remain confident of returning to sales 
growth in 2021. 

We have a strong balance sheet, a 
well-invested business and a clear strategy 
which we believe will enable us to prosper 
in the medium to long-term.

Dick Steele
Non-executive Chairman

Mike Raybould
Chief Executive

17 March 2021

Annual Report and Accounts 2020  •  Portmeirion Group PLC

27

STRATEGIC REPORTBoard of Directors and Company Secretary

R

A

N

R

A

N

R

A

N

Dick Steele
Non-executive Chairman

Andrew Andrea
Non-executive Director

Clare Askem
Non-executive Director

Responsible for leading the Board 
and promoting communication with 
shareholders. He is a Fellow of the 
Institute of Chartered Accountants in 
England and Wales and also a member 
of the Institute of Taxation.

Other appointments 
Non-executive Director of the Quoted 
Companies Alliance, Non-executive 
Chairman of Country Baskets and 
Trustee of Haig Housing Trust.

Key skills

A qualified Chartered Accountant. He has 
a wealth of experience gained in financial 
and commercial roles across diverse 
businesses including brewing, hospitality 
and retailing.

Other appointments
Andrew is currently the Chief Financial 
Officer and Corporate Development 
Officer for Marston’s PLC, a leading 
independent brewing and pub retailing 
business. Prior to joining Marston’s he 
worked in various roles with Guinness 
Brewing Worldwide, Bass Brewers 
Limited and Dollond & Aitchison.

Key skills

Appointed to the Board on 4 August 2020 
and contributes a wealth of experience in 
business change and digital transformation.

Other appointments
Clare is Non-executive Director of Studio 
Retail Group PLC. She has previously held 
executive roles at Sainsbury’s (including 
being the Managing Director of Habitat), 
Home Retail Group plc and Dixons PLC.

Key skills

Jacqui Gale
Chief Commercial Officer

Mick Knapper
Operations Director

Appointed to the Board on 4 August 2020 
and is responsible for the Group’s brand 
strategies and growth plans for the UK 
and ROW markets. She is also Managing 
Director of Wax Lyrical Limited, the Group’s 
home fragrance division. Before joining the 
Group, Jacqui was Chief Executive Officer 
for Arran Sense of Scotland, Falk & Ross 
Group and for the Europe, Middle East 
and Africa (EMEA) region for 
Crabtree & Evelyn.

Other appointments
Jacqui is Chief Executive Officer 
of JG International Ltd.

Key skills

Responsible for Portmeirion UK’s 
sourcing, production, information 
systems, human resources and logistics 
functions. Mick joined the Group in 1998 
and has been a member of the board 
of the Company’s main operating 
subsidiary, Portmeirion Group UK 
Limited, since 2011.

Other appointments
None.

Key skills

Bill Robedee
President of North America

Appointed to the Board on 28 August 2020 
and is responsible for growing the Group’s 
key sales markets in the US and Canada. 
Bill continues to head up the Portmeirion 
North America division. Before joining 
Nambé as Chief Executive Officer in 
2014, Bill was Chief Legal Officer at 
Lenox Holdings Inc. and General Counsel 
at Waterford Wedgwood Royal Doulton.

Other appointments
None.

Key skills

28

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCER

A

N

N

Essential skills 
and experience our 
Board delivers:

Angela Luger
Non-executive Director

Mike Raybould
Chief Executive

Strategy and 
leadership

Brand and 
product 
development 

Contributes general management experience 
with retail, digital and customer focus.

Other appointments
Angela is Chair of The Paint Shed Holdings 
Limited and Non-executive Director of 
ScS Group plc, The Hiring Hub Holdings 
Limited and New Look Retail Holdings 
Limited. Formerly, she held positions as 
Non-executive Director of Distribuidora 
Internacional de Alimentacion, S.A. 
(DIA Group) and Manchester Airport Group. 
Her previous executive positions included 
Chief Executive of N Brown plc, CEO of The 
Original Factory Shop Limited and senior 
executive positions at Debenhams PLC, 
ASDA Group Limited and Mars Corporation.

Key skills

Oversees the Group’s business and is 
responsible for formulating the Group’s 
objectives and strategy. Mike is a 
qualified Chartered Accountant and was 
previously the Group Finance Director. 
Before joining the Group, he was the 
Chief Financial Officer of the Europe, 
Middle East and Africa (EMEA) Floorcare 
Division of Techtronic Industries Company 
Limited, a public company listed on The 
Stock Exchange of Hong Kong Limited.

Other appointments
None.

Key skills

Operational 
expertise

E-commerce, 
sales and 
marketing

Technology 
development

Risk 
management

Financial

Governance 
and legal

David Sproston
Group Finance Director

Moira MacDonald
Company Secretary

Responsible for all aspects of financial 
control and sits on all subsidiary boards. 
David is a qualified Chartered Accountant 
and joined the Group from Deloitte in 
2008. He was previously Group Financial 
Controller and Finance Director of 
Portmeirion Group UK Limited, the 
Group’s main trading subsidiary.

Other appointments
None.

Key skills

A Fellow of The Chartered Governance 
Institute (ICSA). Prior to joining the Group 
as Deputy Group Secretary in 2007, Moira 
was Assistant Company Secretary at Legal 
& General Group plc and at BPB plc.

Other appointments
None.

Key skills

Mergers and 
acquisitions

Committee key

R

A

Remuneration Committee

Audit Committee

N

Nomination Committee

Denotes Committee Chairman

Annual Report and Accounts 2020  •  Portmeirion Group PLC

29

CORPORATE GOVERNANCECorporate Governance Statement

robust system of risk management and 
internal control. An environment where 
open dialogue is encouraged to build trust 
and ensure the legitimate motivations 
and expectations of both shareholders 
and stakeholders are recognised and met 
and where a diverse, skilled Board sets the 
culture of the Company by supporting the 
Group’s vision and values. 

Whilst we have chosen to apply the QCA 
Code, we also continue to have regard to 
the UK Corporate Governance Code 2018 
(the “UK Corporate Governance Code”) as 
best practice guidance and seek to comply 
with the UK Corporate Governance Code 
wherever this is appropriate for the Company. 
As a Board, we are committed to providing 
the robust leadership and oversight of the 
business required in setting and monitoring 
the Company’s culture to ensure that 
behaviours align with our purpose, values 
and strategy. The Board is very aware that 
the tone and culture set by the Board will 
greatly impact all aspects of the Group 
as a whole and the way that employees 
behave. We have a number of policies and 
procedures in place to ensure the culture 
the Board wants to foster is embedded 
throughout the business. Further information 
can be found within the Our Sustainability 
section on pages 35 to 39. A healthy 
corporate culture is promoted within the 
business in various ways including by linking 
employees’ appraisal objectives and reward 
and recognition schemes to our vision and 
values. The Board assesses the culture of 
the Company through engagement with 
employees and other stakeholders (further 
details can be found in the Stakeholder 
Engagement section on page 21), the 
monitoring of the development of risks to 
the business and the external awards 
and accreditations we receive from 
organisations such as Investors in People. 
The Board is satisfied that a culture of 
openness, honesty and integrity exists 
within the business and is one that is 
consistent with our vision to be a leading 
force in the global homeware sector. Our 
business model and mitigation of our principal 
risks rely on positive relationships with key 
stakeholders which can only occur if a culture 
of openness and integrity exists. We 
promote knowledge of our whistle-blowing 

policies with employees and suppliers to 
ensure such openness is always available.

Our governance framework is kept under 
review. There have been no significant 
corporate governance challenges in 2020. 
Whist Covid-19 has clearly brought 
operational challenges, the Group has 
managed these in an exemplary way and 
our corporate governance has not faltered.

Maintaining a skilled, well-balanced 
and experienced Board is of fundamental 
importance to the long-term success of 
the business. During 2020, there were a 
number of changes to the Board. Two of 
our Non-executive Directors resigned 
during the year; Janis Kong at the AGM 
on the 19 May 2020 and Lawrence Bryan on 
4 August 2020. Clare Askem joined us as a 
Non-executive Director on 4 August 2020, 
strengthening the Board with her experience 
in business change and digital transformation. 
Also, on 4 August 2020, the Group was 
delighted to welcome Jacqui Gale to the 
Board as Chief Commercial Officer and on 
28 August 2020 Bill Robedee as President 
of North America. Jacqui has been with the 
Group as the Managing Director of Wax 
Lyrical Limited, the Group’s home fragrance 
division, since 2018. Bill joined us as part of 
the Nambé LLC acquisition in 2019 and 
integrated the Group’s two US businesses 
over the prior 12 months. Phil Atherton 
resigned as Group Sales & Marketing 
Director on 3 August 2020.

We currently have four Non-executive 
Directors alongside five Executive Directors. 
We have in place a Board that is extremely 
capable, energetic and focused on delivering 
our strategy for the benefit of all our 
stakeholders. We are of the view that the 
Board is a balanced team with constructive 
scrutiny and challenge from the 
Non-executive Directors.

Dick Steele
Non-executive Chairman

17 March 2021

Dick Steele
Non-executive Chairman

Chairman’s introduction

Dear shareholder,

The Board is committed to ensuring high 
standards of governance for the Company 
and considers that the Quoted Companies 
Alliance Corporate Governance Code 2018 
(the “QCA Code”) provides the most 
appropriate framework of governance 
arrangements for a public company of our 
size and complexity. We have complied 
with all principles of the QCA Code 
throughout the year.

The Board remains committed to effective 
corporate governance as the basis for 
promoting the long-term growth and 
sustainability of the business for the benefit 
of our shareholders and wider stakeholders. 
As Chairman of the Board, I am responsible 
for ensuring that the Company has corporate 
governance arrangements in place which 
are appropriate for the size and complexity 
of the Company and that these arrangements 
are followed in practice. We are committed 
to delivering growth in the long term, building 
trust through open dialogue and maintaining 
a dynamic management framework.

We have sought to ensure that we have 
a dynamic governance environment which 
allows the business the opportunity to 
thrive in the long term, where the Group 
works towards its agreed strategy mindful 
of its impact on others and the threats and 
opportunities faced but is confident in its 

30

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCECorporate Governance Statement

This statement describes key features 
of the Group’s corporate governance 
framework, the work of the Board, its 
Committees and management, and how 
we have applied our chosen corporate 
governance code, the QCA Code. 

Delivering growth in the long term

As explained fully within our Strategic 
Report on pages 1 to 27, our strategy is 
focused around six key areas: focused 
brand and product development, digital 
and online transformation, continued focus 
on South Korean market, leveraging Wax 
Lyrical and Nambé opportunities, targeting 
rest of the world export growth and operating 
and procurement efficiency and capabilities. 
How the Company’s corporate governance 
arrangements support our strategy is detailed 
within the Our Strategy section on pages 16 
and 17. Information on our business model 
can be found on pages 14 and 15.

Risk management and internal controls

As with all companies, the Group faces 
challenges in the execution and delivery 
of its strategy and business model. The 
environment in which the Company 
operates is continually changing and 
evolving which presents both opportunities 
and risks. To ensure the Company can 
capitalise on these developments whilst 
protecting the Group from significant risk, 
the Company has a comprehensive risk 
management and internal control system in 
place. Details of the Group’s principal risks 
and how these are addressed can be found 
on page 23 of the Strategic Report.

The process by which the Board identifies, 
assesses and mitigates external business 
risks and principal internal control risks and 
how the Board gains assurance that the risk 
management system is effective is detailed 
in the Risk Management section on page 22. 

The Board has an established internal 
control system for identifying internal 
control risks. As might be expected in a 
Group of this size, a key control procedure 
is the day to day supervision of the 
business by the Executive Directors, 
supported by the senior managers with 
responsibility for key operations. The 
Executive Directors are involved in the 
budget setting process, constantly monitor 
key performance indicators and review 
management accounts on a monthly basis, 
noting and investigating major variances. 
Where a new risk is identified, it will be 
assessed and then mitigated through the 
implementation of an appropriate control. 

The adequacy of the systems for internal 
control is reviewed at every Board meeting. 
Furthermore, the Audit Committee reviews 
the adequacy and effectiveness of the 
Group’s internal controls and reports its 
findings to the Board on an annual basis. 
During the course of these reviews in 2020, 
no failings or weaknesses were identified nor 
have any been advised to the Board which 
the Board has determined to be significant. 

The Group’s system of internal control is 
designed to identify fraud or material error 
and manage, rather than eliminate, the risk 
of failure to achieve business objectives, 
and so can only provide reasonable and 
not absolute assurance against material 
misstatement or loss.

The Board has considered the impact of 
the values and culture of the Group and 
ensures that, through staff communication 
and training, the Board’s expectations and 
attitude to risk and internal control are 
embedded in the business. 

Building trust through open dialogue 

Understanding the motivations and 
expectations of our shareholders and 
stakeholders is imperative. The Board 
acknowledges that effective engagement 
can only be realised through: 

•  the opportunity for all shareholders 
and stakeholders to feed back their 
views to the Company based upon 
their understanding of the Group’s 
strategy and objectives; and 

•  the presentation of a fair, balanced 
and understandable assessment of 
the Group’s position and prospects.

During 2020, the Group made significant 
progress in a number of key areas as set 
out in Our Strategy and Our Strategy in 
Action sections on pages 16 to 19 despite 
the challenges of Covid-19. Throughout the 
year, the Board was committed to ensuring 
that both shareholders and stakeholders were 
regularly updated on the Group’s progress. 

Shareholder engagement

A programme of two-way communication 
with both institutional and private investors 
takes place each year. 

The Group provides information about its 
progress and strategy through its Annual and 
Interim Reports and Accounts, trading updates, 
results presentations and investor roadshows. 
Investor site visits allow shareholders to learn 
more about the operation of the business. 
Key announcements are made through 

the London Stock Exchange Regulatory 
News Service and on the Announcements 
section of the Company’s Investor 
Relations website. The Chief Executive 
engages with retail investors through the 
Investor meets Company forum. 

The Chairman, with the support of 
the Chief Executive and Group Finance 
Director, is responsible for shareholder 
liaison. The Chairman talks regularly 
with the Group’s major shareholders and 
ensures that their views are communicated 
fully to the Board. The Chairman writes 
annually to significant shareholders 
offering a meeting to discuss corporate 
governance matters. No concerns were 
raised following this communication in 
2020. The Non-executive Directors are 
also offered the opportunity to attend 
meetings with major shareholders. 

The Board recognises the Annual General 
Meeting (AGM) as an important opportunity 
to meet private shareholders and, as such, 
normally, all Directors are and will be in 
attendance. The Directors are available to 
listen to the views of shareholders informally 
immediately following the AGM. If voting 
decisions at the AGM are not in line with 
the Company’s expectations the Board 
will engage with those shareholders to 
understand and address any issues. The 
Chairman and the Company Secretary are the 
main points of contact for such matters. At 
the AGM held on 19 May 2020, all resolutions 
were passed with a significant majority. 

Due to the unprecedented uncertainty 
facing businesses around the world from 
Covid-19, there was no final dividend 
recommended for 2019 or interim dividend 
declared for 2020. The Board understands 
that dividend income is important to our 
shareholders and is committed to resuming 
sustainable dividend payments as soon as 
it is appropriate to do so. On the basis the 
trading environment continues to demonstrate 
a sustained return to normality, the Board 
anticipates recommencing dividend 
payments for the financial year 2021. 

Stakeholder engagement

Our programme of stakeholder engagement 
is designed around our assessment of the 
materiality and impact of our stakeholders 
on the achievement of the Company’s strategy. 
Our key stakeholders have been identified 
via an assessment of the Group’s business 
model. Please refer to Stakeholder 
Engagement on page 21 which forms 
part of this statement. 

Annual Report and Accounts 2020  •  Portmeirion Group PLC

31

CORPORATE GOVERNANCECorporate Governance Statement continued

Investor communications 
strategy throughout the year

January

Trading update

February

Governance letter to institutional 
and larger shareholders

March

Full-year results announcement 

Investor presentation available 
on website

Investor meets company engagement 
for retail investors

April

Annual report and accounts delivered to 
shareholders and available on website

May

Trading update 

Annual General Meeting

September

Interim Results Announcement 

Investor presentation available 
on website

Interim Report delivered to 
shareholders and available on website

Throughout the year

Updates to corporate website 
Matters reserved for the Board
at www.portmeiriongroup.com



Maintaining a dynamic 
management framework
Board composition and roles

The Board is responsible for the overall 
leadership and management of the Group. 
The Board comprises five Executive Directors 
and four Non-executive Directors. Biographies 
of all the Directors appear on pages 28 and 29.

Dick Steele, the Non-executive Chairman, 
is responsible for leadership of the Board 
and ensuring its effectiveness in all aspects 
of its role. The Board has not appointed a 
Senior Non-executive Director. The Board 
believes that, given its size, there is 
sufficient opportunity for shareholders to 
raise any concerns they may have with 
the Non-executive Chairman, the Chief 
Executive, the Group Finance Director, 
the other three Non-executive Directors 
or the Company Secretary. 

The Board delegates day to day responsibility 
for managing the business to the Executive 
Directors and the senior management team. 
Mike Raybould, the Chief Executive, has 
executive responsibility for running the 
Group’s business and implementing Group 
strategy. To ensure suitably defined separation 
of the responsibilities of the Board and the 
running of the Group’s business, the Board has 
a formal schedule of matters reserved to it 
(available on the Company’s website at  
www.portmeiriongroup.com). The schedule is 
reviewed annually and updated when 
necessary to ensure its appropriateness. 



Determining the Group’s 
strategy, culture, 
objectives, remuneration 
policy and budgets

Approval of major capital 
expenditure projects, 
material contracts, Group 
policies and transactions



Oversight of 
risk management 
and internal 
control systems



Communication 
with shareholders 
and corporate 
governance matters

Changes to the Group’s 
capital, corporate and 
control structure



Approval of the Annual 
Report and Accounts, 
financial reporting, 
dividend policy and 
terms of reference

Determining the Board’s 
membership, structure 
and composition







32

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Board Committees

The Board has three Committees which 
assist in the discharge of its responsibilities 
– the Audit, Remuneration and Nomination 
Committees. The terms of reference for 
each Committee are reviewed annually and 
are available on the Company’s website at 
www.portmeiriongroup.com.

Independence

The expertise and wealth of experience 
from across different industries which are 
brought by our Non-executive Directors 
is considered invaluable to the Company. 
The Board, after careful review, considers 
that each Non-executive Director is 
independent and brings an unbiased critical 
insight, gained from their experience in high 
performing companies completely distinct 
to our own, to bear notwithstanding their 
length of service. The Board has considered 
the need for progressive refreshing of 
the Board in formulating this view. All 
Non-executive Directors have contracts 
which expire on the completion of one 
year’s notice. These are available for 
inspection at the Company’s registered 
office and at the AGM. Whilst the Company’s 
Articles of Association require retirement 
by rotation every three years, the Board has 
decided to adopt voluntarily the practice 
that all continuing Directors stand for 
re-election on an annual basis in line with 
recommendations of the UK Corporate 
Governance Code. All Directors undergo 
a performance evaluation before being 
proposed for election/re-election to ensure 
that their performance is and continues to 
be effective, that where appropriate they 
maintain their independence and that they 
are demonstrating continued commitment 
to the role. Further details of the Board 
evaluation process can be found on page 34.

For a Board to be successful, it must make 
decisions which are in the best interests of 
the Company without reference to the 
interests of the Directors. In line with the 
requirements of the Companies Act 2006, 
the Directors have put in place a policy and 
process for notifying and recording the nature 
and extent of their interests, together with 
those of connected persons, in organisations 
and companies outside the Group. Each 
Director must formally notify the Company 
if there is potential for these interests to 
conflict with their duties as a Director of 
the Company. All such notifications are 
regularly reviewed by the Board.

CORPORATE GOVERNANCEMaintaining a dynamic 
management framework continued
Time commitments and meetings

All Non-executive Directors are expected 
to devote such time as is necessary for the 
proper performance of their duties. This 
includes considering all relevant papers 
before each meeting and attendance at a 
minimum of five Board meetings per year, 
the AGM and such other meetings which 
are necessary. The Nomination Committee 
annually reviews the time required from 
Non-executive Directors, which includes 
assessing whether sufficient time is being 
spent by the Non-executive Directors to 
fulfil their duties. 

All Directors receive regular and timely 
information on the Group’s operational and 
financial performance. Relevant information 
is circulated to the Directors in advance 
of meetings. In addition, minutes of the 
meetings of the Directors of the main 
operating UK subsidiary, Portmeirion Group 
UK Limited, are circulated to the Board. 

Skills and experience

Details of each Director’s skills and 
experience can be found in the biographies 
of the Directors on pages 28 and 29. 
The requirement for the Board to have 
an appropriate mix of personal qualities 
(including diversity and gender balance) 
and capabilities is considered in respect 
of new Board appointments (further details 
can be found in the Nomination Committee 
Report on pages 42 and 43), as part of the 

Board evaluation process and when 
addressing training and development 
needs of Directors.

All Directors have direct access to the 
advice and services of the Company 
Secretary and are able to take independent 
professional advice in the furtherance of 
their duties, if necessary, at the Company’s 
expense. The Company Secretary’s role 
includes providing guidance to the Board 
on its duties and ensuring that the Board 
complies with relevant legislation and the 
Articles of Association of the Company. 

External advice was sought in relation to 
the Placing, Subscription and Open Offer 
which was approved by shareholders on 
29 June 2020 and in relation to 
operational matters. 

The following table shows the attendance of the Directors at meetings of the Board during 2020:

Board

Total meetings held(1)

Meetings attended

R.J. Steele (Non-executive Chairman)

M.T. Raybould (Chief Executive)

A.A. Andrea (Non-executive) 

C.V. Askem (Non-executive) (appointed 4 August 2020)

P.E. Atherton (Group Sales and Marketing Director) (resigned 3 August 2020)

L. Bryan (Non-executive) (resigned 4 August 2020)

J.M. Gale (Chief Commercial Officer) (appointed 4 August 2020)

M.J. Knapper (Operations Director)

J. Kong (Non-executive) (resigned 19 May 2020)

A.L. Luger (Non-executive) 

W.J. Robedee (President of North America) (appointed 28 August 2020)

D. Sproston (Group Finance Director) 

Notes:

(1) 

 During the year additional Board meetings were held principally to approve the appointment of C.V. Askem, J.M. Gale, W.J. Robedee, the acquisition 

of the remaining 50% of Portmeirion Canada Inc. and the equity raise.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

33

CORPORATE GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance Statement continued

Maintaining a dynamic management framework continued
Board evaluation process

Preparation

Assessment

Analysis

Action

The Chairman and 
Company Secretary 
prepared a Board 
evaluation questionnaire 
following consideration of 
the QCA Code, UK 
Corporate Governance 
Code, industry guidance 
and significant events over 
the year.

The questionnaire was 
circulated to the Board for 
consideration with time 
and opportunity for the 
whole Board to put 
forward additional areas 
for inclusion.

The Board was asked 
to give feedback on 
Board performance 
to Dick Steele 
(Non-executive Chairman) 
and to Angela Luger 
(Non-executive Director) in 
respect of the Chairman.

Feedback from shareholder 
engagement (further detail 
on page 31) and from 
corporate brokers collated 
by Chief Executive.

Combined feedback was 
discussed by the Board 
and actions agreed.

Progress on agreed 
actions monitored 
throughout the year.

Board evaluation 
undertaken each year.

Board effectiveness

Each year the Board carries out an 
evaluation of its own performance in the 
first quarter looking at performance in the 
prior year. All recommendations arising from 
the Board’s evaluations of its performance 
in 2019 have been addressed. 

As part of the evaluation of 2020 performance, 
each Director reviewed Board performance 
against set criteria covering areas such as the 
Board’s approach to risk, the effectiveness of 
each Director and Board communication, 
as well as reviewing Board performance in 
respect of key events in 2020. 

Specific actions arising from the 
evaluation were:

(i)   an analysis of how the Board had 

reacted to the challenges of Covid-19 
and any learnings therefrom; 

(ii)  continue the successful separate 

strategy sessions; and

(iii)  changes to the Chair of the Nomination 

and Remuneration Committees. 

Following the evaluation, the Board 
is satisfied that it has a good balance 
of experience and skills, which allows 
both strong collaborative working and 
robust challenge. 

Each year, the Board also considers the 
need for an external evaluation of its 

performance. No external evaluation 
was conducted in 2020. 

The Audit Committee, Remuneration 
Committee and Nomination Committee’s 
performance is considered annually as part 
of the Board evaluation process outlined 
above. Furthermore, the terms of reference 
for each Committee are reviewed on an 
annual basis against good practice and 
appropriate guidelines. As part of this review, 
the Committees assess their performance to 
ensure they have fulfilled the responsibilities 
outlined in the terms of reference. Each 
Committee concluded that it had performed 
effectively during the year and there were no 
specific actions arising from the evaluations.

Induction, training and development

Key to the effectiveness of Board decision 
making is a detailed understanding of the 
homeware market, our history and products, 
the operating environment, relevant 
legislation and regulation to which the 
Group is subject and the challenges the 
Group faces. 

All new Directors undertake a comprehensive 
induction process following their appointment 
to the Board. The induction would usually 
consist of main factory and distribution 
centre tours, full briefings on the operation 
and history of the business, the role of the 
Director and the operation of the Board 
together with meetings with the senior 
management team and Executive Directors.

Existing Directors are provided with 
ongoing training, as necessary, by the 
Company to ensure they have the requisite 
skills to discharge their duties. During 2020, 
the Board received updated anti-corruption 
and bribery training and the Executive 
Directors update training on data 
protection and modern slavery. Tailored 
Director briefing notes are provided 
throughout the year. All Directors are 
encouraged to attend relevant external 
training, seminars and conferences to 
facilitate their continuing professional 
development. Where specific training 
needs are identified, including as a 
result of the Board evaluation process and 
individual Director appraisals, the Company 
will organise the relevant training. The 
Company Secretary supports the Chairman 
in addressing the training and development 
needs of Directors.

Approval

This report was approved by the Board 
and signed on its behalf by:

Dick Steele
Non-executive Chairman

17 March 2021

34

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCEOur Sustainability

Developing our framework for 
ethical and sustainable business

We strive to do business ethically and sustainably – for our shareholders, the environment, our people, our customers, 
our suppliers and the communities we operate in. We see engagement with our stakeholders as a vital tool to 
ensure that our commitment to ethical and sustainable business is translated into the actions of the Group.

Environment

The Group is dedicated to being 
environmentally responsible through our 
commitment to eliminate waste and wasteful 
practices. We strive for operational excellence 
whilst reducing environmental impact.

Policies are designed and implemented 
to minimise any damage that might be 
caused by the Group’s activities. Initiatives 
to reduce the Group’s potential impact on 
the environment include the recycling of 
manufacturing waste, reducing carbon 
emissions and utilisation of recyclable 
packaging materials. Both Portmeirion UK 
and Wax Lyrical have dedicated Green 
Teams who have implemented various 
programmes to encourage recycling within 
their offices and reduce energy consumption. 

Efficient use of resources is important to 
the Group. Products are designed and 
production processes formulated to target 
high manufacturing yields, which in turn 
optimises the utilisation of resources. 
Portmeirion UK’s products in particular are 
designed to achieve a long “product life 
cycle” so that they need only be replaced 
after a lengthy period of time. Other 
measures include the safe disposal of 
manufactured waste, energy recycling and 
reducing the amount of disposable plastic 
used in packaging.

We fully appreciate the quality and safety 
responsibilities to our customers and to 
consumers who use our products. We also 
take environmental responsibilities seriously 
and, where possible, work with customers 
and accredited ecological bodies to reduce 
potential environmental impact.

Reducing impact

None of the Group’s products are tested on animals. 

Our reed diffusers use a natural blend which means 

the fragrance lasts longer and its carbon footprint 

is reduced.

Streamlined Energy & Carbon 
Reporting (SECR)

From this year, the Group will begin 
disclosing its annual UK energy use, 
associated greenhouse gas (GHG) 
emissions and information relating to its 
energy efficiency action, in accordance 
with the Companies (Directors’ Report) 
and Limited Liability Partnerships (Energy 
and Carbon Report) Regulations 2018.

The table below details the energy and 
GHG emission sources for the year ended 
31 December 2020 for both Portmeirion 
Group UK Limited and Wax Lyrical Limited. 

Whilst there is no regulatory requirement 
to report carbon and energy information 
of Wax Lyrical, we are committed to full 
transparency in reporting and adhering to 
best practice as well as fully understanding 
any potential environmental impact with 
the aim of minimising it wherever possible. 
The data covers two manufacturing sites, 
two warehouse facilities and one retail site 
in the UK.

UK GHG Emissions and Energy Use Data for the period 1 January 2020 
to 31 December 2020

Energy consumption used to calculate emissions

Electricity

Natural gas

Transport

Total energy consumption (kWh)

Emissions 

Scope 1 emissions

Natural gas

Company owned/leased vehicles

Scope 2 emissions

Electricity 

Scope 3 emissions

Employee owned car travel (grey fleet)

Total SECR emissions (tonnes CO2e)

Intensity metric: tonnes of CO2e per tonne of saleable product

Year ended
31 December 2020

kWh

6,211,600

33,857,530

286,747

40,355,877

Year ended
31 December 2020

tonnes CO2e

6,942.1

58.2

1,448.2

11.6

6,532

2.25

Annual Report and Accounts 2020  •  Portmeirion Group PLC

35

CORPORATE GOVERNANCEOur Sustainability continued

Streamlined Energy & Carbon 
Reporting (SECR) continued
SECR Methodology Statement

The methodology to calculate energy and 
GHG emissions data is in accordance with 
the GHG Reporting Protocol – Corporate 
Standard and SECR guidelines. 

The following data sources have been used 
for the report:

•  Electricity – metered kWh consumption 

taken from supplier invoices; 

•  Transport Scope 1 – emissions have 
been calculated based on mileage 
expense claim records and relevant UK 
Government GHG conversion factors 
depending on fuel type and assumption 
of medium sized car; and

•  Transport Scope 3 – emissions have 
been calculated based on mileage 
expense claim records and average UK 
Government GHG Conversion factors 
and assumption of medium sized car.

Energy Efficiency Action

The Group will continue to recycle its main 
waste streams: off specification product, 
plaster of Paris moulds, glass, paper, 
cardboard and water, as appropriate. 

Wax Lyrical remains an active member of the 
Environmental Resource Forum with our 
Health, Safety and Environment Manager 
currently being Chair of the Forum. The 
Forum members represent a wide range 
of industries within the Furness and South 
Cumbria area committed to sustainable 
waste management, improved environmental 
performance and increased energy efficiency.

Nearly 60% of the energy used at Wax 
Lyrical’s production site in Cumbria during 
2020 was provided by wind turbine; 
supplying 545,256 kWh of “green” 
electricity and preventing generation of 
191.65 tonnes of carbon dioxide emissions. 
During 2020, Wax Lyrical installed new 
boilers on site and reduced unnecessary 
pipework to reduce energy demands. 

At our Portmeirion UK manufacturing site, a 
change in production method during 2020 
allowed product to be processed through 
our jubilee gas powered kiln leading to the 
mothballing of electric kilns and a £52,000 
saving on energy consumption. We were 
also successful in the introduction of a 
glaze with improved firing properties that 
lead to the reduction of firing temperatures 
of the glost kilns. This resulted in an 

Pictured: Wind turbine in background of Wax Lyrical’s production site.

average 35 degree Celsius reduction across 
two kilns, removal of 7 x 2.5kw burners 
from use, reduction of cycle time and 
increased throughput. All these initiatives 
have contributed to our commitment 
to reduce energy usage.

100%

of our waste clay and glaze at our Portmeirion UK 

Stoke-on-Trent site is reused within our manufacturing 

processes. Colour, glaze and clay is unleaded.

of the wood used in our Pimpernel placemat 

and coaster products are FSC sourced. 

of our lighting at our Portmeirion UK Stoke-on-Trent 

manufacturing plant and head office is LED.

Pictured: Portmeirion UK has reduced firing temperatures on its glost kilns.

36

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCESocial

The lifeblood of our business is our people. 
We have an open culture in the business 
achieved from effective employee 
engagement, people development and 
diligent resource management. We are a 
caring employer with an excellent health and 
safety record, fair and balanced equality 
policies, a wide diversity in our workforce and 
management structures and a consultative 
approach with our people. The way that we 
have dealt with the Covid-19 pandemic is 
testimony to our people based approach.

Growing our business generates opportunities 
for our employees and creates value for our 
shareholders. Our focus is to create a safe 
and high-performance culture through 
effective employee engagement, 
excellence in people development and 
diligent resource management.

The Group’s performance and its success 
within our marketplace are directly related to 
the effectiveness of our people, who deliver 
the high-quality products and provide the 
exceptional service that we are renowned 
for. The Group aims to attract, retain and 
motivate the highest calibre of employees.

During 2020, we were extremely proud of our 
teams throughout the world who responded 
admirably to the challenges of Covid-19. We 
reacted to implement new Covid-19 secure 
protocols, policies and practices; immediately 
put in place home working where suitable 
and adapted our sites to make them secure 
including by erecting safety screens, providing 
personal protective equipment and strict 
operational guidelines. Our social distancing 
ambassadors have supported our policies 
and procedures to ensure all measures 
have and are being adhered to consistently. 
Our priority was and remains the health and 
safety of our staff, customers and suppliers.
In November 2020, Portmeirion UK was 
visited by a HM Specialist Inspector of 
Health and Safety (Health & Safety 
Executive) who conducted a full onsite 
inspection on the steps that we had taken 
to ensure that our factory, office and 
warehouse were Covid-19 secure. We were 
rated at ‘sustained compliance’ and 
commended for the innovative work that 
had taken place at our manufacturing site 
with photographs being taken by the 
Inspector as examples of best practice.

Diversity

We recognise and value all forms of diversity 
in our employees and endeavour to promote 
a culture of inclusiveness in our workplace 
to enhance the success of our business. We 
have a Diversity Policy complementing our 
Equal Opportunities Policy.

Gender breakdown

Portmeirion UK

Portmeirion USA

Wax Lyrical

48 51+
57+
4352+

  Female 

  Male 

Nambé

49 65+

Gender split

As a Group we strive to eliminate any gender 
bias in our pay and employment policies 
and practices. We have a robust recruitment 
policy which stipulates that the Group will 
recruit, train and reward based on merit and 
provide opportunities for our employees to 
fulfil their ambitions regardless of gender 
or any other protected characteristic.

Portmeirion UK published its gender pay 
gap statistics in April 2020 which noted 
a mean pay gap of 12.4%, marking a 
reduction from 13.9% in April 2019.

Training, development and wellbeing

Developing talent and supporting diversity 
across our business helps to ensure that we 
have the best teams motivated to deliver our 
goals. The Group provides a number of learning 
and development opportunities across all areas 
of the business to ensure that our employees 
have all of the necessary skills to competently 
perform their roles. Where possible, e-learning 
is utilised to provide training in a more 
interactive and time convenient manner. This 
has been particularly effective in a Covid-19 
environment. Development opportunities 
include National Vocational Qualifications, 
professional development, first aid training 
and other specific job related training 
courses. Management development is 
offered through accredited qualifications 
in leadership and management. 

Our commitment to health and safety 
is embedded in management training 
with a further ten Portmeirion UK managers 
completing their Institute of Occupational 
Safety and Health (IOSH) programme in 
2020 and seven at Wax Lyrical completing 
the National Compliance and Risk 
Qualifications (NCRQ) Health and Safety 
for Managers level 3 course.

During 2020, Portmeirion UK had 
27 team members undertake Apprenticeship 
programmes ranging from Level 3 to Level 7 
Higher Level Apprenticeships. Wax Lyrical 
has 1 current Apprenticeship member at 
Level 4. This development is supported 
by workplace mentoring. 

Investment in our people stretches beyond 
their careers to their wellbeing generally. 
Portmeirion UK is accredited for the 
Workplace Wellbeing Charter. Our 
commitment to the wellbeing of our people 
is demonstrated by support or providing 
access to support on wide ranging matters 
including pension planning, smoking 
cessation, health and wellness initiatives. 
During 2020 and 2021 as we all cope with 
the implications of a worldwide pandemic, 
we have been particularly conscious of the 
mental wellbeing of our employees and have 
provided particular support in this regard.

Within our manufacturing and distribution 
centres we aim to multi-skill employees so 
they can perform in a variety of roles to aid 
operational flexibility. We use training 
needs analysis and appraisals to highlight 
any skills gaps within our processes and to 
drive succession planning.

We are particularly proud of our succession 
planning with a number of promotions to 
the Portmeirion Group PLC, Portmeirion UK 
and Wax Lyrical Boards during 2020 and 
early 2021. Equally this planning has been 
efficient for senior management positions. 
Through 2020, we identified new roles 
needed to achieve our strategic growth plans.

100%

of our employees received training during 2020

Annual Report and Accounts 2020  •  Portmeirion Group PLC

37

CORPORATE GOVERNANCE35
Our Sustainability continued

Investors in People

Health and safety

Community support

Both Portmeirion UK and Wax Lyrical are 
officially recognised as Investors in People 
at gold level. This prestigious accreditation 
is recognised across the world as a mark 
of excellence and is true testament our 
commitment to employee engagement, 
health and wellbeing and skills enhancement.

Recognition

Key to the retention of our employees is 
recognising and rewarding their hard work. 
Our reward strategy aims to provide a 
package that offers competitive pay and 
distinctive benefits. We are committed to 
paying the National Living Wage. Within the 
UK, all employees are offered membership of 
our group personal pension plans, which 
provide employer contributions for all 
members, and are included in generous life 
cover and healthcare policies. Portmeirion 
UK and Wax Lyrical operate employee 
recognition schemes including discretionary 
incentive schemes, VIP “family and friends” 
shopping promotions, retirement afternoon 
teas and long service awards.

During 2020, Portmeirion UK and Wax 
Lyrical recognised the long service of 
14 employees. Unfortunately our annual 
ceremony has been postponed due to the 
pandemic as have our retirement afternoon 
teas but we look forward to celebrating our 
colleagues as soon as we safely can.

Our employee appraisal process involves 
performance measurement against a series 
of core objectives which are aligned to 
each operating unit’s strategic aims.

Portmeirion UK operates Employee of the 
Month and Employee of the Year awards 
to recognise and celebrate employee 
successes. Having been Employee of the 
Month, Matthew Bailey won Portmeirion 
UK’s Employee of the Year 2020 award for 
his dedication and commitment to helping 
us to achieve our vision. Employee of the 
Month and Team of the Quarter awards 
also continued at Wax Lyrical in 2020, 
enhancing our teamwork ethos.

The communities where our operations 
are based are important to us and every 
employee has the opportunity to make a 
difference within our local communities 
through our charitable programmes.

We play an active part in our local 
communities and strive to make long 
lasting contribution to the socio-economic 
well-being of our local communities. Most 
of our financial contributions to charities 
come from the efforts and personal 
involvement of our employees, with 
support from the Board.

We are proud to have provided donations 
of products and hand sanitiser to local 
charities, the NHS and care homes during 
2020, supporting our communities in the 
most testing of times.

Portmeirion UK’s employee-chosen 
Charities of the Year for 2020 were the 
Douglas Macmillan Hospice, Arch and 
Approach. Portmeirion UK managed to 
raise just under £3,000 during the year 
for their chosen charities.

Portmeirion US and Nambé support local 
and national charities within the US in a 
number of ways including through the 
donation of products. 

In 2020, St Mary’s Hospice, North West Air 
Ambulance and MIND Furness were Wax 
Lyrical’s chosen charities. Over £820 was 
raised through the dedicated support 
of Wax Lyrical’s employees.

Portmeirion UK is committed to compliance 
with all relevant Health & Safety legislation. 
The Group promotes a positive health and 
safety culture throughout the business 
through safety programmes and learning 
opportunities to ensure that all of our 
people consider health, safety and welfare 
issues while at work and make an effective 
contribution towards maintaining and 
improving health and safety standards. This 
approach has seen year on year improvements 
in accident statistics. The Group continues 
with its aim to reduce accidents and provide a 
healthy workplace and working environment.

All new employees receive in-house health 
and safety training with further training 
undertaken as the employee role or 
need requires.

100%

of our manufacturing employees received health and 

safety training during 2020

Portmeirion UK and Wax Lyrical hold 
scheduled health and safety meetings which 
are attended by representatives from across 
the business. Health and safety performance, 
accidents, training and legislation are 
among the topics discussed. Minutes of 
these meetings are displayed on 
employee noticeboards. 

The Group uses incident, hazard and near 
miss reporting to identify opportunities for 
improvement to drive a culture of positive 
behavioural safety across the business. 
Health and safety reporting at Board level 
is comprehensive and includes information 
on accident/incident statistics, results of 
audiometry testing, improvement plans, 
the outcome of health and safety audits as 
well as near miss reports so that focused 
priority is given to safety at the highest 
level. Benchmarking against industry 
standards is used to assess Portmeirion 
UK’s health and safety performance.

Engagement

Pictured: Wax Lyrical Hand Sanitiser

One of the ways we measure employee 
engagement is by opinion surveys. Our 
surveys have consistently shown that our 
employees are happy to be working for 
the Group. Further information on how we 
engage with our employees can be found 
within the Corporate Governance 
Statement on pages 30 to 34.

38

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCEGovernance

We are members of the Quoted 
Companies Alliance (QCA) and have 
continued to apply the QCA Corporate 
Governance Code, complying with its 
principles throughout 2020.

Corporate Governance Statement  
pages 30 to 34 

Ethics and human rights

The Group’s established values underpin 
everything we do. Our vision to be a 
leading force in the global homeware 
sector will only be achieved through a 
culture of honesty, integrity and openness 
and by respecting human rights and the 
interests of our employees, customers and 
third parties.

We are committed to upholding human 
rights and have specific policies in this 
regard including our Modern Slavery 
Statement and Anti-bribery and Corruption 
Policy which are available on our website at 
www.portmeiriongroup.com.

Our strategy and business model, 
as well as mitigation of our principal 
risks and uncertainties, relies on positive 
relationships with our stakeholders. 
To ensure the maintenance of these 
relationships in line with our corporate 
culture, the Group has a suite of measures 
in place. For more information refer to 
page 21, Stakeholder Engagement.

Relations with employees

The Group has a formal recruitment policy 
and comprehensive employee handbook 
which contains information on issues such 
as working hours and grievances. The 
Group also has policies for dealing with 
gifts, hospitality, bribery, corruption, 
modern slavery, whistle-blowing, freedom 
of association, conflicts of interest and 
inside information. 

The Company maintains a reasonable and 
effective dealing policy setting out the 
requirements and procedures for Directors’ 
and Applicable Employees. The Portmeirion 
Group Share Dealing Policy and Share 
Dealing Code were adopted by the Board 
on 19 November 2019 and we have 
continued to comply with the Dealing 
Code throughout 2020. 

100%

of our employees received a personal letter from the 

Chief Executive to thank them for their loyalty and 

commitment to our business during the pandemic

Relations with customers

The Group is committed to putting its 
customers at the heart of everything it does 
by providing safe, value for money, high 
quality products and developing and 
maintaining positive relationships. All 
employees are expected to behave 
respectfully and honestly in all their dealings 
with customers and the general public.

Relations with suppliers

The Group expects its suppliers to adhere 
to business principles consistent with the 
Group’s own. Suppliers are expected to 
adopt and implement acceptable health 
and safety, environmental, product quality, 
labour, human rights, social and legal 
standards in line with the Group’s product 
supplier Code of Conduct. The selection of 
new suppliers will continue to be subject to 
them meeting high international standards 
of compliance. All suppliers are requested 
to complete pre-prepared compliance 
declarations. Conformance to standards 
is normally assessed by on-site audits at 
supplier’s premises. Due to Covid-19 
and consequential travel restrictions we 
adapted our processes for 2020 to virtual 
meetings and frequent contact with 
the suppliers.

The Group will either agree terms of payment 
with suppliers at the start of business or 
ensure that the supplier or contractor is 
aware of the Group’s payment terms. 
Payment will be made in accordance with 
contractual or other legal obligations.

Relations with third parties

The Group does not make political 
donations and charitable donations are 
made only where legal and ethical 
according to local law and practices.

Dick Steele
Non-executive Chairman

Mike Raybould 
Chief Executive 

17 March 2021

Annual Report and Accounts 2020  •  Portmeirion Group PLC

39

CORPORATE GOVERNANCEAudit Committee Report

Andrew Andrea
Chair of the Audit Committee

Dear shareholder,

Auditors

On behalf of the Board, I am pleased to 
present the Audit Committee Report for 
the year ended 31 December 2020.

Membership and meetings

Only members of the Audit Committee 
have the right to attend meetings. When 
appropriate and necessary, other Directors 
and representatives from the external auditors, 
Mazars LLP, attend meetings (in whole or 
in part) by invitation. Meetings are held 
no less than three times a year. There is 
at least one meeting per year (or part 
meeting) which the external auditors 
attend without the Executive Directors 
or management present. 

Experience of the Audit Committee

Biographies of each member of the 
Committee, including their skills and 
experience, can be found on pages 28 
and 29. Dick Steele and I are considered 
to have recent and relevant financial 
experience. The Board believes the 
Committee as a whole has competence 
relevant to the homeware sector. 

Role and responsibilities

The Audit Committee has terms of 
reference in place which have been 
approved by the Board and are available at 
www.portmeiriongroup.com. The terms of 
reference are reviewed annually against 
good practice and appropriate guidelines. 

Accounting policies and 
financial reporting

The Audit Committee monitors the 
integrity of the financial statements of the 
Company, including the annual and 
half-yearly reports, interim management 
statements and any other formal 
announcements relating to the Company’s 
financial performance, reviewing and 
reporting to the Board on significant 
financial reporting issues and judgements 
which they contain. Reports provided by 
the external auditors on the annual and 
half-yearly results, which identify any 
concerns arising from the auditors’ work 
undertaken in respect of the half-year 
review and year end audit, are also 
reviewed by the Committee.

Annually, the Audit Committee reviews 
the relationship the Company has with 
the external auditors including the scope 
of the audit work, the audit process, fees 
and audit independence. The last review, 
in November 2020, concluded that the 
Committee was satisfied with the effectiveness 
of the external audit. Mazars LLP have acted 
as the Company’s auditors since 2009. The 
external auditors are required to rotate the 
audit partner responsible for the Company 
and subsidiary audits every five years and 
a new lead audit partner was appointed in 
2019. Mazars LLP are recommended for 
reappointment as auditors at the Annual 
General Meeting on 25 May 2021. 

Non-audit services

The Audit Committee is responsible 
for keeping under review the nature and 
extent of non-audit services provided by 
the external auditors in order to ensure that 
objectivity and independence are maintained. 
For non-audit work, the Committee has 
agreed a policy whereby the Group will 
not use the external auditors unless they 
have the necessary skills and experience 
to make them the most suitable supplier. 
There are appropriate safeguards in place 
to eliminate or reduce to an acceptable 
level any threat to the objectivity and 
independence of the external auditors in 
the provision of non-audit services. Fees 
paid to the auditors for non-audit services 
are disclosed in note 8 on page 78.

The external auditors have in place 
processes to ensure their independence is 
maintained including safeguards to ensure 
that where they do provide non-audit 
services their independence is not 
threatened. They have written to the 
Committee confirming that, in their 
opinion, they are independent.

Internal audit

The Audit Committee has considered the 
need for an internal audit function, but has 
decided that, because of the size of the Group 
and the systems and controls in place, it is 
not appropriate at present. The Committee 
will review this on a regular basis.

40

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCEInternal control

The Audit Committee’s role in respect of 
reviewing the adequacy and effectiveness 
of the Group’s internal controls is detailed 
in the Corporate Governance Statement 
on page 31. 

Whistle-blowing

The Audit Committee reviews arrangements 
by which employees of the Group may, in 
confidence, raise concerns about possible 
improprieties in matters of financial reporting 
or other matters, so seeking to ensure that 
appropriate arrangements are in place for 
the proportionate and independent 
investigation of such concerns and for 
appropriate follow-up action.

Significant issues considered in 2020

The Audit Committee considered the 
following significant issues, with 
management and the external auditors, 
in relation to the financial statements:

•  trading conditions following the impact 

of the Covid-19 pandemic;

•  cash flow forecasts, the June 2020 share 

issue and banking facility;

• 

impact of over-stocking in the 
South Korean market;

• 

implications of Brexit;

• 

internal controls;

•  defined benefit pension scheme;

•  goodwill and intangible assets;

•  the acquisition of Portmeirion Canada;

•  revenue and income recognition;

•  stock valuation; and

• 

inventory provisions.

Andrew Andrea
Chair of the Audit Committee

17 March 2021

C
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G
O
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Attendance at Audit Committee meetings

Total meetings held

A.A. Andrea 
(Chair of the Audit Committee)

C.V. Askem  
(joined Committee on 4 August 2020)

J. Kong (resigned from 
Committee on 19 May 2020)

A.L. Luger 

R.J. Steele

  Attended 

  Did not attend

Key responsibilities

The key responsibilities of the Audit Committee are:

•  monitoring the adequacy and effectiveness 

of the Group’s systems for internal control and 
risk management;

•  overseeing the relationship with the external auditors;

•  monitoring the integrity of the Group’s financial 

statements and accounting policies; and

•  reviewing the adequacy of the Group’s 

whistle-blowing arrangements.

The Committee’s priorities for the next financial year 
will be to consider the ongoing impact of Covid-19 
on the Group and the evolution of Group-wide 
business continuity arrangements, monitor the 
implementation of the business strategy and its 
impact on the Group’s internal control and risk 
management processes.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

41

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Nomination Committee Report

Angela Luger
Chair of the Nomination Committee

Dear shareholder,

I am pleased to present our report for 
the year ended 31 December 2020 which 
summarises our membership and activities 
during the year. I joined the Committee 
in March 2019 and became Chair of 
the Committee in January 2021.

Membership and meetings

Only members of the Nomination 
Committee have the right to attend 
meetings. In line with our conflicts of interest 
policy, Directors are asked to absent 
themselves from any discussion relating to 
his/her own reappointment or succession.

Meetings are held no less than once per 
year but more frequently when changes 
to the Board are planned or in progress.

Roles and responsibilities

The key responsibilities of the Committee 
are summarised on page 43. Board 
composition is a key focus for the 
Committee, ensuring that the Board has 
the right skills and experience to direct the 
Company in the successful execution of its 
strategy. The Nomination Committee has 
terms of reference in place which have 
been approved by the Board and are 
available at www.portmeiriongroup.com. 
The terms of reference are reviewed 
annually against good practice and 
appropriate guidelines.

Focus during 2020

The Nomination Committee has 
continued its focus on Board composition 
and succession planning to ensure a robust 
and sustainable leadership model for the 
Board, its Committees and the wider 
management team. We pay careful 
attention to ensure the right balance of 
skills; identifying any skill gaps as part of 
the Board evaluation process and working 
those into the specifications for future 
appointments. Further details on the Board 
evaluation process can be found within the 
Corporate Governance Statement on 
pages 30 to 34.

During the year, the Nomination 
Committee considered the time required 
from the Non-executive Directors to 
perform their duties, the results of the 
internal Board performance evaluation 
process that related to the composition 
of the Board, the need for a Senior 
Non-executive Director, the election and 
re-election of Directors and succession 
planning arrangements.

The Committee uses the services of 
external advisers to facilitate the search 
for external candidates for Board positions 
and considers all candidates on merit and 
against objective criteria. Prior to drawing 
up a specification for a new appointment, 
the Committee assesses the balance of 
skills, knowledge and experience required 
on the Board. It then draws up a 
specification against which all candidates 
are judged on merit. Diversity and gender 
inclusiveness are unequivocally expected 
in our whole Group. The Committee 
recognises the value of a diverse Board 
and will consider all candidates with the 
necessary capabilities in accordance 
with the Company’s policies on equal 
opportunities, diversity and inclusion. 

Board changes during the year

The Committee engaged the services of an 
independent, external search firm, Odgers 
Berndtson, to help identify appropriate 
candidates for a new Non-executive Director 
position. Members of the Committee 
and other Executive Directors interviewed 
shortlisted candidates. On 4 August 2020, 
we welcomed Clare Askem as a new 
Non-executive Director who brought to the 
Board her wealth of experience in business 
change and digital transformation; a key 
part of the Group’s strategy. On the same 
day, Lawrence Bryan resigned from his 
position as Non-executive Director, 
having stood down as Chief Executive 
in September 2019.

42

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCEDuring the financial year there were also 
Board changes amongst the Executive 
Directors. During August 2020, the Group 
was delighted to welcome Jacqui Gale to 
the Board as Chief Commercial Officer and 
Bill Robedee joined the Board as President 
of North America. Jacqui has been with 
the Group as the Managing Director of 
Wax Lyrical Limited, the Group’s home 
fragrance division, since 2018. Bill joined 
us as part of the Nambé LLC acquisition 
in 2019 and integrated the Group’s two 
US businesses over the prior 12 months. 
Phil Atherton resigned as Group Sales & 
Marketing Director on 3 August 2020.

Board Composition and Skills

The Committee considers that the current 
Board membership provides the right mix 
of skills and attributes for the Board to 
ensure effective governance and oversight 
of the strategic and significant operational 
decisions of the business and performance 
monitoring. Information on each of the 
Directors’ skills and attributes is set out 
on pages 28 and 29.

Angela Luger
Chair of the Nomination Committee

17 March 2021

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Attendance at Nomination Committee meetings

Total meetings held

A.L. Luger 
(Chair of the Committee)

A.A. Andrea 

C.V. Askem 
(joined Committee on 4 August 2020)

L. Bryan (resigned from  
Committee on 4 August 2020)

J. Kong (resigned from  
Committee on 19 May 2020)

R.J. Steele

M.T. Raybould

  Attended 

  Did not attend

Key responsibilities

The Committee reviews its terms of reference on 
an annual basis. These describe the Committee’s 
responsibilities in detail and they are available on 
the Company’s website. Key responsibilities are:

•  regular review of the structure, size and 

composition (including the skills, knowledge, 
experience and diversity) required of the Board 
compared to its current position and making 
recommendations to the Board with regard 
to changes;

•  succession planning for Directors and other senior 
managers taking into account the challenges and 
opportunities facing the Group, and what skills 
and expertise are therefore needed on the Board 
in the future; and

•  prior to any appointment being made by the 

Board, evaluating the composition of the Board 
and, in light of this evaluation, identifying the 
requirement of the role and capabilities required 
for the appointment.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

43

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report

Dick Steele
Chair of the Remuneration Committee

The implications of Covid-19 have been 
far reaching for everyone. Challenging 
performance targets have not have been 
met but our Executive Directors have been 
instrumental in the success of the Group 
over the last very demanding year as set 
out in the Chairman’s Statement on pages 
6 to 7 and Chief Executive’s Statement on 
pages 8 to 11 in this Annual Report. As a 
Remuneration Committee, we continue to 
seek to achieve a fair outcome in reward 
that is linked to the Group’s immediate and 
long-term results and strategy delivery. 

There have been no structural changes to 
the Remuneration Policy during 2020.

Each year, we review how shareholders 
voted on the Directors’ Remuneration 
Report, together with any feedback 
received. I would like to take this 
opportunity to thank you for the strong 
support received for our Directors’ 
Remuneration Report at the 2020 AGM, 
where 99.2% of the proxy votes lodged 
were in favour.

I am pleased to confirm that Clare Askem, 
a Non-executive Director and Committee 
member since joining the Board in 2020, 
will replace me as Chair of the Committee 
on 1 April 2021.

I hope that you find this report a clear 
account of the Committee’s approach and 
remuneration outcomes for the year. We 
are committed to maintaining an open and 
transparent dialogue with shareholders. 
I welcome any comments from you 
regarding Directors’ remuneration.

Dick Steele
Chair of the Remuneration Committee

17 March 2021

This report is on the activities of the 
Remuneration Committee for the year 
ended 31 December 2020 and sets out 
the Remuneration Policy and remuneration 
details for the Executive and Non-executive 
Directors of the Company. As a company 
listed on AIM, the Company is not required 
to comply with Schedule 8 of the Large and 
Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 as 
amended in August 2013 (the “Regulations”), 
nor is it required to comply with the principles 
relating to directors’ remuneration in the 
UK Corporate Governance Code 2018. This 
report has not been audited. This report, 
excluding the Remuneration Policy section, 
will be subject to an advisory shareholder 
vote at the Annual General Meeting (AGM) 
on 25 May 2021 at which approval of the 
financial statements will be sought.

Dear shareholder,

On behalf of the Board, I am pleased to 
present the Directors’ Remuneration Report 
for the year ended 31 December 2020. This 
report is split into four sections: my overview; 
details of the Remuneration Committee; the 
Remuneration Policy; and the annual report 
on the application of remuneration policy 
for the year ended 31 December 2020.

Our report aims to provide shareholders 
with the information to understand our 
Remuneration Policy and its linkage to 
the Group’s financial performance. 

The Remuneration Committee has taken 
into consideration the overall performance 
of the Group when determining remuneration 
matters for 2020 and 2021. The Group’s 
financial performance in 2020 is reported 
in the Strategic Report on pages 1 to 27. 
Performance of our Executive Directors is 
assessed against a range of financial and 
operational measures ensuring value is 
delivered to shareholders. Annual incentive 
payments are based on a demanding profit 
before tax and exceptional items target. As 
a result of these demanding targets not being 
met, there have been no annual incentives 
paid to Executive Directors for the year 
ended 31 December 2020. Additionally, as 
a consequence, there will be no options 
granted under the Group’s long-term 
incentive plan in 2021.

44

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCERemuneration Committee

The members of the Remuneration 
Committee are set out on pages 28 
and 29. The terms of reference of the 
Remuneration Committee are available 
at www.portmeiriongroup.com.

Dick Steele is Chair of the Remuneration 
Committee and has been throughout 2020. 
The Board considers it appropriate that 
Dick Steele, with his experience in this area, 
chairs this Committee. Clare Askem joined 
the Committee in August 2020, replacing 
Janis King who resigned from the Committee 
in May 2020. None of the Committee have 
any personal financial interest (other than 
as shareholders), conflicts of interest arising 
from cross-directorships or day to day 
involvement in running the business. No 
Director plays a part in any discussion 
about his or her own remuneration. 

The Committee meets at least twice a year. 
During 2020, the Committee held four 
scheduled meetings. In addition, the 
Committee held meetings to deal with 
share option awards, exercises and other 
related matters. 

Pinsent Masons LLP provided advice 
on the administration of the Company’s 
share schemes in 2020. In determining the 
Directors’ remuneration for the year, the 
Committee consulted the Chief Executive 
about its proposals. The Remuneration 
Committee believes that the presence 
of the Chief Executive is important when 
determining the remuneration of the other 
Executive Directors. The Chief Executive 
does not participate in discussions relating 
to his personal remuneration. 

Remuneration Policy 

Executive remuneration packages are 
prudently designed to attract, motivate 
and retain Directors of high calibre and 
to reward them for enhancing value 
to shareholders. The performance 
measurement of the Executive Directors 
and the determination of their annual 
remuneration package is undertaken 
by the Remuneration Committee. The 
remuneration of the Non-executive 
Directors is determined by the 
Executive Directors.

The Company’s policy is that a substantial 
proportion of the remuneration of the 
Executive Directors should be performance 
related in order to encourage and reward 
improving business performance and 
shareholder returns.

C
O
R
P
O
R
A
T
E

G
O
V
E
R
N
A
N
C
E

Attendance at Remuneration Committee meetings

Total meetings held

R.J. Steele 
(Chair of the Committee)

A.A. Andrea 

C.V. Askem  
(joined Committee on 4 August 2020)

J. Kong  
(resigned on 19 May 2020)

A.L. Luger 

  Attended 

  Did not attend

Key responsibilities

The key responsibilities of the Remuneration 
Committee are:

•  review the market competitiveness of the 

Remuneration Policy and the remuneration 
of the Executive Directors;

•  agree the incentive policy and payments for the 

Executive Directors;

•  agree the individual share option and long-term 
share awards for the forthcoming financial period;

•  review the performance measures, targets 

and achievement thereof in relation to share 
scheme awards;

•  approve the Directors’ Remuneration Report; and

•  administer the Group’s share schemes.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report continued

Remuneration Policy continued

There are five main elements of the 
remuneration package for Executive 
Directors and senior management: 

•  basic salary and benefits; 

•  pension arrangements; 

•  annual incentive payments; 

• 

long-term incentives; and

•  share option incentives.

In determining the remuneration 
arrangements for Executive Directors, 
the Committee is sensitive to pay and 
employment conditions elsewhere in the 
Group, especially when determining base 
salary increases and pension arrangements. 

The Committee operates the various 
incentive plans according to their 
respective rules and in accordance with 
HMRC rules where relevant. To ensure the 
efficient administration of the plans the 
Committee has certain operational powers. 
These include the determination of the 
participants in the plans on an annual basis; 
the timing of grants of awards and/or 
payments; the quantum of an award and/or 
payment; the extent of vesting based on 
the assessment of performance; 
determination of leaver status and 
appropriate treatment under the plans; and 
annual performance measures and targets.

The Company has a Shareholding Policy 
which requires Executive Directors to build 
up (to the extent they have not already 
done so) and maintain an ownership of the 

Company’s shares to the value of one times 
annual basic salary. 

The Company recognises that Executive 
Directors may be invited to become 
Non-executive Directors of other 
companies and that this can help broaden 
the skills and experience of a Director. 
Executive Directors are entitled to accept 
appointments outside the Group providing 
that the Chairman grants his permission. 

The Committee has reviewed the policy for 
the year ahead and has concluded that the 
key features of the Remuneration Policy 
remain appropriate.

Key aspects of the Remuneration Policy for Executive Directors

The following table provides a summary of the key elements of the remuneration package for Executive Directors: 

Purpose and link to strategy
Base salary
To provide competitive fixed 
remuneration that will attract and 
retain key employees and reflect 
their experience and position in 
the Group.

Benefits
To provide market levels of 
benefits on a cost-effective basis.

Operation

Maximum opportunity

Performance conditions

Reviewed annually taking into 
account industry-standard 
executive remuneration and 
pay levels elsewhere within 
the Group.

Salaries for the year ended 
31 December 2020 are set out on 
page 49. Changes in the scope or 
responsibilities of a Director’s role may 
require an adjustment to salary levels 
above the normal level of increase.

None.

Private health cover for the 
executive and their family, life 
insurance cover of four times 
salary, critical illness cover 
and a company car (or cash 
alternative). Other benefits 
may be offered from time 
to time broadly in line with 
market practice.

Private healthcare benefits are provided 
through third-party providers and therefore 
the cost to the Company and the value to 
the Director may vary from year to year. 

None.

It is intended the maximum value of 
benefits offered will remain broadly 
in line with market practice.

Pension
Providing post-retirement benefits. The Group operates defined 

contribution pension schemes.

Dependent on the value of the fund 
at retirement.

None.

Annual incentive
Recognises achievement of 
annual objectives which support 
the short to medium-term 
strategy of the Group.

Long-term incentive plan
Incentivising and retaining 
Executive Directors whilst 
aligning their interests with 
those of shareholders through 
delivery and retention of shares.

The performance targets 
are set by the Remuneration 
Committee at the start of the 
year with input, as appropriate, 
from the Chief Executive.

Discretionary award over 
shares with a market value 
corresponding to a percentage 
of the gross annual incentive 
payment earned by the 
Executive Director in respect 
of the previous financial year.

Maximum incentive potential is 100% 
of salary.

Maximum award is 50% of the prior 
year’s gross annual incentive payment.

Based on achievement of 
a demanding profit before 
tax and exceptional 
items target.

Options under the plan 
can only be granted to 
the extent performance 
targets relating to 
the annual incentive 
arrangements are met.

46

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCERemuneration Policy continued
Key aspects of the Remuneration Policy for Executive Directors continued

Purpose and link to strategy
Executive share option plans
Setting value creation through 
share price growth as a major 
objective for Executive Directors 
and senior managers. Alignment 
of option holder interests with 
those of shareholders through 
delivery of shares.

Operation

Maximum opportunity

Performance conditions

Subject to earnings per 
share (EPS) performance 
measurement to reflect 
operational performance 
as EPS is a significant factor 
in determining the market’s 
view of the Group’s value.

The Portmeirion 2012 Approved Share 
Option Plan has a limit of £30,000 for 
any “approved” options in accordance 
with HMRC limits. Options granted 
above the £30,000 limit are granted 
under The Portmeirion 2012 
Unapproved Share Option Plan.

Growth in EPS targets 
as detailed on page 48.

Key aspects of the Remuneration Policy for Non-executive Directors (including the Chairman)

The following table provides a summary of the key elements of the remuneration package for Non-executive Directors: 

Purpose and link to strategy
Base fee
To provide competitive fixed fees 
in order to procure and retain the 
appropriate skills required and 
expected time commitment.

Pension
Providing post-retirement 
benefits if the Non-executive 
Director does not opt out of 
the auto-enrolment process.

Operation

Maximum opportunity

Performance conditions

Non-executive Director fees 
are reviewed on a periodic 
basis and are subject to the 
Articles of Association. The 
Board will exercise judgement 
in determining the extent to 
which Non-executive Director 
fees are altered in line with 
market practice and rates.

Fees for the year ended 
31 December 2020 are set out 
on page 49. 

None.

Increases above those awarded for 
the rest of the Group may be made to 
reflect the periodic nature of any review. 
Changes in the scope and responsibilities 
of a Director’s role, or the time commitment 
required, may require an adjustment to 
the level of fees.

The Group operates defined 
contribution schemes.

Dependent on the value of the fund 
at retirement.

None.

Current service contracts and terms of engagement

It is the Company’s policy that Executive Directors should have contracts with an indefinite term providing for a maximum of one year’s notice. 
The details of the Executive Directors’ contracts are summarised in the table below: 

J.M. Gale

M.J. Knapper 

M.T. Raybould 

W.J. Robedee

D. Sproston

Date of 
contract

Notice 
period

04.08.2020

12 months

01.03.2017

12 months

02.09.2019

12 months

04.08.2020

12 months

02.09.2019

12 months

In the event of early termination, the Executive Directors’ contracts provide for compensation of an amount equal to the gross salary 
and benefits that the Executive would have received during the balance of the notice period, plus any incentive once declared, to which 
he would have become entitled had contractual notice been given. 

All Non-executive Directors have service contracts with an indefinite term providing for a maximum of one year’s notice, without 
liability for compensation. Their remuneration is determined by the Board taking into account their duties and the level of fees paid 
to Non-executive Directors of similar companies. 

All of the Directors proposed for election and re-election at the next AGM on 25 May 2021 are set out in the Directors and their interests 
section of the Report of the Directors on pages 52 to 54. 

Consideration of shareholders’ views

The Committee considers shareholder feedback following the AGM and any other meetings with shareholders as part of the Company’s 
annual review of Remuneration Policy.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

47

CORPORATE GOVERNANCEDirectors’ Remuneration Report continued

Executive Directors’ base salaries are 
determined by the Committee at the 
beginning of each year or when 
responsibilities change. In deciding the 
appropriate levels, the Committee takes 
into account factors which it considers 
necessary including industry-standard 
executive remuneration and comparable 
pay levels within the Group. 

Application of Remuneration Policy for the year ended 31 December 2020
Basic salary and benefits
a “grossed-up” payment (i.e. a payment 
which after discharge of necessary taxes 
(including National Insurance contributions) 
leaves a net amount) sufficient to pay 
the taxes (including National Insurance 
contributions) due in respect of the exercise 
of the option (subject to a cap on the 
maximum tax and National Insurance rates 
covered). The Remuneration Committee 
believes this payment is appropriate so 
as to ensure that the shares are acquired 
without any need to sell the shares to 
generate cash to cover tax liabilities. 

Each Executive Director is provided with 
healthcare and pension benefits, critical 
illness cover, life insurance and a car (or 
cash alternative).

Annual incentive payments 

Each Executive Director’s remuneration 
package includes an annual incentive 
payment opportunity. If the profit before 
tax and exceptional items exceeds an 
annual target, then an incentive will be 
paid. The incentive is a percentage of the 
Executive Director’s basic annual salary 
which is linked to the amount by which 
profit before tax and exceptional items 
exceeds the target. The maximum incentive 
payable is 100% of basic annual salary. 
Demanding budgets and targets are 
established by the Board and reviewed at 
the end of each year to determine the 
degree of successful achievement. 

For the year ended 31 December 2020, the 
profit target was not met and no incentive 
payment was made.

Long-term incentive plan (LTIP)

The Company operates The Portmeirion 
Group 2018 Deferred Incentive Plan 
(the “2018 Deferred Incentive Plan”) which 
was established to incentivise and retain 
Executive Directors and encourage them to 
acquire and retain shares in the Company. 
The 2018 Deferred Incentive Plan operates 
in conjunction with the Group’s existing 
annual incentive arrangements. 

Options may be satisfied by an issue 
of shares (including out of treasury). As 
options under the 2018 Deferred Incentive 
Plan can only be granted to the extent 
performance targets relating to the annual 
incentive payment arrangements are met, 
the exercise of options granted under the 
Plan are not subject to the satisfaction of 
performance targets. 

Under the 2018 Deferred Incentive Plan, 
the Remuneration Committee has the 
ability to reduce the value of an option 
granted to an employee (malus), or to 
require an employee to make a repayment 
in respect of an option that he/she has 
already exercised (clawback), where certain 
events have occurred in relation to the 
business or to the conduct of the particular 
employee. The time limit for the application 
of this provision will generally be five years 
from the date that the option was granted 
(which is a further two years after an option 
becomes exercisable).

Executive share option plans 

The Company’s policy is to grant options 
to Executive Directors at the discretion of 
the Remuneration Committee taking into 
account individual performance. It is the 
Company’s policy to phase the granting 
of share options rather than to award them 
in a single large block to any individual. 

The 2018 Deferred Incentive Plan permits 
the grant of an option to a participant in 
any year over shares with a market value 
not exceeding 50% of the gross incentive 
earned by the relevant employee in respect 
of the previous financial year. Options are 
exercisable normally only after the third 
anniversary of the date of grant. On exercise, 
provided that the participant is still employed 
by the Group (or has left due to limited 
good leaver provisions as specified in the 
rules of the 2018 Deferred Incentive Plan), 
the participant will be entitled to receive 

The Company has two Executive Share 
Option Plans: The Portmeirion 2012 
Approved Share Option Plan (the “2012 
Approved Plan”) and The Portmeirion 2012 
Unapproved Share Option Plan (the “2012 
Unapproved Plan”). These are discretionary 
schemes, enabling the grant of options 
over ordinary shares in the Company to 
selected employees of the Group, with 
flexibility for the grant of tax-favoured 
options. For both schemes, earnings per 
share has been selected as a measure 
of performance.

48

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Options granted in 2018 and 2019 can 
normally only be exercised if the increase 
in the average of the Group’s basic adjusted 
(for changes in accounting standards and 
exceptional items) earnings per share for 
each of the three years beginning with 
the financial year in which the option was 
granted is at least 13% higher than that for 
the year before the option was granted. 
The performance conditions for options 
granted in 2018 have not been met and 
therefore these options will not vest.

Options granted in 2020 can normally only 
be exercised if the increase in the average 
of the Group’s basic adjusted (for changes 
in accounting standards and exceptional 
items) earnings per share for each of the 
two years ending 31 December 2021 and 
31 December 2022 must be at least 10% 
higher than that for the year ended 
31 December 2019. The number of shares 
used in the calculation of earnings per 
share is that in issue at the time of grant 
on 4 May 2020.

Basic adjusted earnings per share is 
considered to be an appropriate figure 
because it is a significant factor used by 
the market in determining the value of 
the Company and by the Company in 
determining the level of dividend to be 
paid. These targets align management 
interests closely with those of shareholders.

Pensions 

Phil Atherton, Jacqui Gale, Mick Knapper, 
Mike Raybould, David Sproston and 
Dick Steele are members of the Portmeirion 
Group UK Limited Group Personal Pension 
Plan, a money purchase pension scheme. 
Annual performance related incentives are 
not subject to contributions by the Group to 
the money purchase pension arrangements 
maintained for the Directors. Details of 
contributions paid by the Group for the 
benefit of the Directors are shown in the 
Directors’ emoluments table on page 49.

Bill Robedee, based in the US, did not 
receive employers pension contributions in 
2020 but this is being addressed for 2021. 

Non-executive Directors 

The Non-executive Directors do not 
participate in the Company’s annual 
incentive, share option or long-term 
incentive schemes. 

CORPORATE GOVERNANCEApplication of Remuneration Policy for the year ended 31 December 2020 continued
Aggregate Directors’ remuneration 

The total amounts for Directors’ remuneration were as follows:

Emoluments

Long-term incentive plan (LTIP)

Gains made on exercise of share options

Money purchase pension contributions

Directors’ emoluments

2020
£’000

1,763

23

—

119

2019
£’000

1,526

80

—

120

1,905

1,726

Salary and 
fees
£’000

Taxable 
benefits (1)
£’000

Incentive
£’000

Gains made 
on exercise of
 share options
£’000

LTIP (2)

£’000

Pension 
contributions (3)

£’000

Total 
2020
£’000

Executive

P.E. Atherton(4)

J.M. Gale(5)

M.J. Knapper

M.T. Raybould

W.J. Robedee(6)

D. Sproston

Non-executive

A.A. Andrea

C.V. Askem(7)

L. Bryan(8)

J. Kong(9)

A.L. Luger

R.J. Steele

Notes:

373

171

188

359

251

120

36

15

21

15

36

103

1,688

18

12

13

14

9

9

—

—

—

—

—

—

75

—

—

—

—

—

—

—

—

—

—

—

—

—

23

—

—

—

—

—

—

—

—

—

—

—

23

—

—

—

—

—

—

—

—

—

—

—

—

—

Total
2019
£’000

275

n/a

183

301

n/a

110

34

n/a 

655

35

26

107

22

22

20

35

—

11

—

—

—

—

—

9

436

205

221

408

260

140

36

15

21

15

36

112

119

1,905

1,726

(1) 

 The taxable benefits shown above for P.E. Atherton, J.M. Gale, M.J. Knapper, M.T. Raybould and D. Sproston arise from the provision of a company car (or cash 

alternative), travel allowance, critical illness cover and private medical insurance. The taxable benefits for W.J. Robedee, who is a resident in the US, arose from 

the provision of a company car and life assurance. A further £24,000 (2019: n/a) in non-taxable benefits arose from the provision of disability, medical and dental 

insurance for W.J. Robedee. Non-executive taxable benefits relate to travel expenses.

(2) 

 On 24 September 2020, P.E. Atherton exercised options granted in 2018 and 2019 under the 2018 Deferred Incentive Plan. The mid-market closing price of the 

Company’s shares on 24 September 2020 was 375.00p. The amounts in the table above include the value of the shares on exercise by reference to the mid-market 

closing price of the Company’s shares on the day before exercise (367.00p) and the amount paid in accordance with the rules of the Plan such that after discharge 

of necessary taxes a net amount was left sufficient to pay the taxes due in respect of the exercise of the options. Further details on the exercises are shown under 

the long-term incentive plan section of this report on page 51.

(3) 

 The pension figures shown in the single figure table above represent the cash value of pension contributions received by the Executive. This includes salary 

supplement in lieu of a Company pension contribution. 

(4) 

 P.E. Atherton resigned from the Board on 3 August 2020 and left the Group on 31 October 2020. Amounts disclosed above reflect salary, taxable benefits 

and pension contributions to 31 October 2020. Included within the amount for salary and fees is £187,000 in respect of a payment for loss of office.

(5) 

 J.M. Gale joined the Board on 4 August 2020. J.M. Gale was an employee of Portmeirion Group UK Limited for all of 2020. Amounts disclosed above reflect 
salary, taxable benefits and pension contributions for all of 2020. 

(6) 

 W.J. Robedee joined the Board on 28 August 2020. W.J. Robedee was an employee of Portmeirion Group USA, Inc. for all of 2020. Amounts disclosed above 

reflect salary, taxable benefits and pension contributions for all of 2020. W.J. Robedee was remunerated in US dollars and his remuneration is translated into 

sterling at the average exchange rate for the year. In 2020, this was $1.2836/£1 (2019: n/a).

(7) 

 C.V. Askem joined the Board on 4 August 2020. Amounts disclosed above reflect fees, taxable benefits and pension contributions from 4 August 2020.

(8) 

 L. Bryan retired as Chief Executive on 2 September 2019 and continued as a Non-executive Director from 2 September 2019 until 4 August 2020.

(9)  J. Kong resigned from the Board on 19 May 2020.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

49

CORPORATE GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration Report continued

Application of Remuneration Policy for the year ended 31 December 2020 continued
Directors’ share options and long-term incentives 

Aggregate emoluments disclosed above do not include any amounts for the value of options to acquire ordinary shares in the Company 
granted to or held by the Directors.

Executive share option plans

The Company has two share option plans, the 2012 Approved Plan and the 2012 Unapproved Plan as described on page 48. Details 
of options held under these schemes by Directors who served during the year are as follows: 

Number of options

Granted

Exercised

Lapsed

At
31.12.2020

Exercise
price
p

Dates on 
which exercisable

Earliest

Latest

At
01.01.2020

25,000

25,000

—

—

—

21,000

32,222

21,111

10,000

—

—

—

—

10,000

20,000

25,000

—

—

—

21,000

30,000

30,000

—

—

5,000

7,500

4,600

—

—

40,000

15,000

—

—

—

—

29,000

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

(25,000)

(25,000)

(21,000)

(32,222)

—

—

—

—

—

—

—

960.00 12.08.2020 10.08.2027

1,180.00 23.05.2021 21.05.2028

446.00 05.05.2023 03.05.2030

960.00 12.08.2020 10.02.2021

21,111

1,180.00 23.05.2021 21.11.2021

10,000

10,000

980.00 09.08.2022 07.08.2029

446.00 05.05.2023 03.05.2030

(20,000)

—

960.00 12.08.2020 10.08.2027

—

—

25,000

21,000

1,180.00 23.05.2021 21.05.2028

446.00 05.05.2023 03.05.2030

(30,000)

—

960.00 12.08.2020 10.08.2027

—

—

—

30,000

40,000

15,000

1,180.00 23.05.2021 21.05.2028

446.00 05.05.2023 03.05.2030

446.00 05.05.2023 03.05.2030

(5,000)

—

960.00 12.08.2020 10.08.2027

—

—

—

7,500

4,600

1,180.00 23.05.2021 21.05.2028

980.00 09.08.2022 07.08.2029

29,000

446.00 05.05.2023 03.05.2030

Director

P.E. Atherton

P.E. Atherton

P.E. Atherton

L. Bryan

L. Bryan

J.M. Gale

J.M. Gale

M.J. Knapper

M.J. Knapper

M.J. Knapper

M.T. Raybould

M.T. Raybould

M.T. Raybould

W.J. Robedee

D. Sproston

D. Sproston

D. Sproston

D. Sproston

Notes:

(1)  The performance criteria attaching to share options are detailed on page 48.

(2) 

 The Company’s share price reached a high of 838.52p and a low of 239.58p during 2020. The average share price during 2020 was 462.58p. The share price 
on 31 December 2020 was 500.00p. 

(3)  There have been no changes to the Directors’ interests in the shares or options over shares of the Company between 31 December 2020 and 17 March 2021.

(4) 

 The dates during which L. Bryan can exercise options reflects the six month period following the vesting date of the options in accordance with the determination 

of the Committee following L. Bryan’s resignation as Chief Executive in 2019.

50

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCEApplication of Remuneration Policy for the year ended 31 December 2020 continued
Long-term incentive plan

Details of options held under the 2018 Deferred Incentive Plan by Directors who served during the year are as follows: 

Director

P.E. Atherton

P.E. Atherton

L. Bryan

L. Bryan

M.J. Knapper

M.J. Knapper

M.T. Raybould

M.T. Raybould

Notes:

At
01.01.2020

Number of options

Granted

Exercised

Lapsed

At
31.12.2020

Dates on 
which exercisable

Earliest

Latest

2,792

4,173

3,663

1,390

1,750

2,615

2,917

4,358

—

—

—

—

—

—

—

—

(2,016)

(1,391)

(776)

(2,782)

— 22.05.2021 20.08.2021

— 09.08.2022 07.11.2022

—

—

—

—

—

—

—

—

—

—

—

—

3,663 22.05.2021 20.08.2021

1,390 09.08.2022 07.11.2022

1,750 22.05.2021 20.08.2021

2,615 09.08.2022 07.11.2022

2,917 22.05.2021 20.08.2021

4,358 09.08.2022 07.11.2022

(1) 

 The exercise price payable by the option holder to acquire shares upon the exercise of a 2018 Deferred Incentive Plan option is £1 in respect of all of the shares 

under option for that particular award. 

(2)  J.M. Gale, W.J. Robedee and D. Sproston do not hold 2018 Deferred Incentive Plan options as there have been no grants since their appointments.

Details of options exercised under the 2018 Deferred Incentive Plan by Directors during the year are as follows:

Director

P.E. Atherton

P.E. Atherton

Date of
exercise

24.09.2020

24.09.2020

Number of
options 
exercised

2,016

1,391

Total 
exercise
price
p

Market price
on exercise
per share
p

100.00

367.00

100.00

367.00

Gains on
 exercise
£’000

Total gains 
on exercise
 2020
£’000

Total gains 
on exercise
2019
£’000

7

5

12

13

Consultations with shareholders and statement of voting at general meeting

At the Annual General Meeting of the Company held on 19 May 2020, a resolution to approve the Directors’ Remuneration Report 
for the year ended 31 December 2019 was passed with 6,236,336 proxy votes lodged, of which 99.2% were in favour and 0.8% 
voted against.

In February 2021, the Chairman wrote to major shareholders in the Company offering a meeting to discuss corporate governance 
matters. The Chairman is in contact with all institutional and other significant shareholders.

Approval 

This report was approved by the Board and signed on its behalf by:

Dick Steele
Chair of the Remuneration Committee

17 March 2021

Annual Report and Accounts 2020  •  Portmeirion Group PLC

51

CORPORATE GOVERNANCEReport of the Directors

The Directors have pleasure in presenting 
their Annual Report on the affairs of the 
Group, together with the audited financial 
statements of the Company and its 
subsidiary undertakings for the year ended 
31 December 2020. The Corporate 
Governance Statement set out on pages 
30 to 34 and the Streamlined Energy & 
Carbon Reporting (SECR) within the 
Our Sustainability section on pages 35 
and 36 form part of this report. 

The Company is a public limited company, 
registered in England and Wales and is 
listed on AIM of the London Stock 
Exchange. The Company has been 
permanently domiciled in the UK since 
incorporation and is the ultimate parent 
company of the Portmeirion Group.

Financial risk management

Information about the use of financial 
instruments by the Company and its 
subsidiaries is given in note 33 on pages 
94 to 97. This note also includes information 
on financial risk management objectives 
and policies, including the policy for 
hedging and an assessment of the 
Group’s exposure to financial risk. 

Dividends 

Due to the unprecedented uncertainty 
facing businesses around the world from 
Covid-19, there was no interim dividend 
declared on the ordinary share capital for 
2020 (2019: 8.00p per share). The Board 
is not recommending a final dividend 
for 2020 (2019: 0p per share), giving total 
dividends paid and proposed for the year 
of 0.00p (2019: 8.00p). 

Research and development 

The Group continues to research methods 
of tackling the environmental issues facing 
it as a tableware, giftware and home 
fragrance manufacturer whilst improving 
manufacturing efficiency. The development 
of innovative new products and designs is 
a key part of the Group’s strategy. 

Streamlined Energy & Carbon 
Reporting (SECR)

From this year, the Group is required 
to disclose its annual UK energy use, 
associated greenhouse gas (GHG) 
emissions and information relating to its 
energy efficiency action, as specified under 
the Companies (Directors’ Report) and 
Limited Liability Partnerships (Energy and 
Carbon Report) Regulations 2018. 
Our SECR disclosure is set out in the 
Environment section of Our Sustainability 
statement on pages 35 to 39.

Directors and their interests 

The Directors of the Company are 
listed on pages 28 and 29 together with 
biographical and Committee membership 
details. Janis Kong resigned from the 
Board at the Annual General Meeting on 
19 May 2020. Clare Askem and Jacqui Gale 
joined the Board on 4 August 2020, with 
Bill Robedee joining on 28 August 2020. 
Lawrence Bryan and Phil Atherton resigned 
from the Board on 4 August 2020 and 
3 August 2020 respectively. All other 
Directors served throughout the year 
ended 31 December 2020.

In accordance with our commitment to 
good corporate governance practice that 
is relevant to our business, all continuing 
Directors stand for re-election on an annual 
basis in line with the recommendations of 
the UK Corporate Governance Code 2018. 
Andrew Andrea, Mick Knapper, Angela Luger, 
Mike Raybould, David Sproston and 
Dick Steele will therefore retire at the 
Annual General Meeting to be held on 
25 May 2021 and are offering themselves 
for re-election. In addition, Clare Askem, 
Jacqui Gale and Bill Robedee are offering 
themselves for election, having joined 
the Board since the last Annual General 
Meeting. The Board has formally reviewed 
the performance of each continuing Director 
and concluded that they remain effective 
and are committed to their roles at 
Portmeirion Group PLC.

Further details on the composition of the 
Board and appointment of Directors are 
given in the Corporate Governance 
Statement on pages 30 to 34. 

With regard to the appointment and 
replacement of Directors, the Company is 
governed by its Articles of Association, the 
Companies Act 2006 and related legislation. 
The Articles themselves may be amended 
by special resolution of the shareholders. 
The powers of Directors are described in 
the Corporate Governance Statement on 
pages 30 to 34.

The Directors who held office at 31 December 2020 had the following beneficial interests in the share capital of the Company:

A.A. Andrea

C.V. Askem

J.M. Gale

M.J. Knapper

A.L. Luger

M.T. Raybould

W.J. Robedee

D. Sproston

R.J. Steele

52

Annual Report and Accounts 2020  •  Portmeirion Group PLC

At
31 December 2020
5p ordinary
shares 
Beneficial

At
31 December 2019
5p ordinary
shares 
Beneficial

1,000

—

—

3,826

3,947

2,631

—

1,315

30,000

1,000

—

—

2,511

—

—

—

—

27,000

CORPORATE GOVERNANCEDirectors and their interests 
continued

Directors’ share interests include the 
interests of their spouses, civil partners and 
infant children or stepchildren as required 
by section 822 of the Companies Act 2006. 
There were no changes in the beneficial 
interests of the Directors in the Company’s 
shares between 31 December 2020 and 
17 March 2021. 

Details of Directors’ share options are 
provided in the Directors’ Remuneration 
Report on pages 50 and 51.

Details of transactions with Directors and 
other related parties are to be found in 
note 31 on pages 90 and 91. 

Directors’ indemnities 

The Company has qualifying third-party 
indemnity provisions for the benefit of its 
Directors which remain in force at the date 
of this report. 

Capital structure

Details of the share capital in issue, 
together with details of the movements in 
the Company’s issued share capital during 
the year, are shown in note 27 on page 89. 
The Company has one class of ordinary 
shares which carry no right to fixed income. 
Each share carries the right to one vote at 
general meetings of the Company. 

There are no specific restrictions on the size 
of a holding nor on the transfer of shares, 
which are both governed by the general 
provisions of the Articles of Association and 
prevailing legislation. The Directors are not 
aware of any agreements between holders 
of the Company’s shares that may result in 
restrictions on the transfer of securities or 
on voting rights. 

Details of employee share schemes are 
set out in notes 27 and 34 on page 89 
and pages 97 and 98. Shares held by the 
Portmeirion Employees’ Share Trust abstain 
from voting.

No person has any special rights of control 
over the Company’s share capital and all 
issued shares are fully paid.

The Company was authorised at the 
General Meeting held on 29 June 2020 to 
allot shares or grant rights to or subscribe 
for or convert any security into shares in 
the Company up to a nominal amount of 
£236,867, at the conclusion of the next 
Annual General Meeting of the Company 
or 15 months after the passing of this 
resolution (if earlier). Such authority shall 
expire at the earlier of the next AGM of 
the Company or 29 September 2021.

Substantial shareholdings 

On 31 December 2020 the Company had been notified, in accordance with chapter 5 of the Disclosure Guidance and Transparency 
Rules, of the following beneficial interests in 3% or more of its issued share capital excluding treasury shares:

Trustees of Caroline Fulbright Settlement(3)

Ruffer LLP(3)

Investec Wealth & Investment Limited(3)

Shahrzad Farhadi

AB Traction(3)

Kamrouz Farhadi

Killik & Co LLP(3)

Charles Stanley Group PLC(3)

Notes:

Percentage of
voting rights
and issued
share capital (1)

Number of
ordinary
shares

10.28% 1,436,195

7.94% 1,110,076

7.77% 1,086,275

4.52%

4.19%

4.03%

3.97%

3.89%

632,333

585,158

562,917

554,756

543,847

(1)  The percentages are of the total shares in issue, excluding treasury shares (13,977,112).

(2)  All holdings are direct holdings unless otherwise indicated.

(3)  Shareholding held indirectly through a nominee.

During the period between 31 December 2020 and 17 March 2021, the Company did not receive any notifications under chapter 5 
of the Disclosure Guidance and Transparency Rules. 

Annual Report and Accounts 2020  •  Portmeirion Group PLC

53

CORPORATE GOVERNANCEReport of the Directors continued

Annual General Meeting 

The Annual General Meeting will be held 
at the registered office of the Company 
at London Road, Stoke-on-Trent, on 
25 May 2021 at 12:00 noon (the “2021 
AGM”). All ordinary and special resolutions 
to be proposed at that meeting are detailed 
in the Notice of Annual General Meeting 
which is contained in a separate circular to 
shareholders and on the Company’s website 
at www.portmeiriongroup.com/investors/
shareholder-information/notice-agms.

Acquisition of the Company’s 
own shares 

The Company did not purchase any 
of its own shares during the year. The 
Company holds 226,975 treasury shares, 
purchased at an average cost of 187p per 
share. At the end of the year, the Directors 
had authority, under a shareholders’ resolution 
of 19 May 2020, to purchase through 
the market 1,087,710 of the Company’s 
ordinary shares. This authority expires 
at the next AGM or on 30 June 2021, 
whichever is the earlier. 

The Directors believe that it is in the 
interests of the Company and its members 
to continue to have the flexibility to 
purchase its own shares and further 
authority is sought from members as 
set out in the Notice of the 2021 AGM. 

The Portmeirion Employees’ Share Trust 
(the “Trust”) facilitates the acquisition and 
holding of shares in the Company by and 
for the benefit of the employees of the 
Group. The shares are held in the Trust to 
provide for awards under employee share 
option schemes. During 2020, The Trust 
did not purchase any shares and no shares 
were transferred from the Trust. The Trust 
holds a total of 234,523 shares representing 
approximately 1.68% of the issued share 
capital of the Company excluding treasury 
shares as at 17 March 2021. 

Employees

consideration of any reasonable adjustments 
to the job or workplace. Training and career 
development opportunities are available 
to all employees and, if necessary, all efforts 
are made to retrain any member of staff 
who develops a disability during 
employment with the Group. 

Share option and profit related incentive 
schemes are operated to encourage the 
involvement of more senior employees in 
the Group’s performance. The Group’s UK 
operating subsidiaries are both Investors 
in People. The Directors are committed to 
the continuing development of the Group’s 
employees through the principles of Investors 
in People. Details of staff numbers and costs 
are set out in note 7 on pages 77 and 78.

Employee engagement 

The Group recognises the importance of 
two-way communication with its employees. 
The Board considers that the most effective 
form of communication regarding its 
activities, performance and plans is by 
way of informal daily discussions between 
management and other employees 
supplemented with briefings, newsletters 
and team meetings. In addition, employees 
receive presentations from either the Chief 
Executive or senior management updating 
them on the Group’s performance and 
prospects, which provides the opportunity 
for employees to ask questions and feedback 
any comments directly to a member of the 
Board or senior management. Further details 
of how the Board has engaged with the 
Group’s employees can be found in the 
Stakeholder Engagement section on page 21.

The Group strives to ensure that it meets 
employees’ expectations of a safe place 
to work, security of employment, fair 
treatment and access to training. Details 
of how the Board has had regard to the 
interests of the Group’s employees can be 
found in the Our Sustainability section on 
pages 35 to 39 and in the Section 172 (1) 
Statement on page 20. 

The Group has an Equal Opportunities 
Policy and is committed to ensuring that all 
employees are treated fairly, regardless of 
age, gender, race, marital status, sexual 
orientation, religion or disability. It is the 
Group’s policy to give disabled people full 
and fair consideration for all job vacancies 
for which they offer themselves as suitable 
candidates, having regard to their particular 
aptitudes and abilities, including the 

Business relationships

To be successful in the long-term, the 
Group must establish and maintain positive 
business relationships with its stakeholders, 
including its suppliers and customers. 
Details of how the Board has engaged 
with the Group’s key stakeholders, and the 
resulting outcomes of this engagement, 
can be found in the Stakeholder Engagement 

section on page 21. Details of how the 
Board has had regard to the interests of the 
Group’s stakeholders can be found in the 
Section 172 (1) Statement on page 20.

Political contributions 

There were no political contributions during 
the year. 

Post balance sheet events

There have been no material events from 
31 December 2020 to the date of this report. 

Modern slavery

In compliance with the Modern 
Slavery Act 2015, the Company’s 
Transparency Statement on Human 
Trafficking and Modern Slavery can 
be found on the Company’s website 
at www.portmeiriongroup.com.

Auditors 

Each of the persons who are Directors at 
the date of approval of this Annual Report 
confirms that: 

1.   so far as the Director is aware, there is no 
relevant audit information of which the 
Company’s auditors are unaware; and 

2.   the Director has taken all the steps that 

he/she ought to have taken as a Director 
in order to make himself/herself aware 
of any relevant audit information and to 
establish that the Company’s auditors 
are aware of that information. 

This confirmation is given and should be 
interpreted in accordance with the provisions 
of section 418 of the Companies Act 2006. 

Mazars LLP have expressed their willingness 
to continue in office as auditors and a 
resolution to reappoint them will be 
proposed at the forthcoming Annual 
General Meeting. 

Approved by the Board of Directors 
and signed on behalf of the Board.

Moira MacDonald
Company Secretary

17 March 2021

54

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCEStatement of Directors’ Responsibilities

The Directors are responsible for preparing 
the Strategic Report, the Report of the 
Directors and the financial statements 
in accordance with applicable law 
and regulations. 

Company law requires the Directors 
to prepare financial statements for each 
financial year. Under that law the Directors 
have prepared the Group and Company 
financial statements in accordance with 
international accounting standards in 
conformity with the requirements of the 
Companies Act 2006. 

International Accounting Standard 1 
requires that IFRS financial statements 
present fairly for each financial year the 
Group and Company financial position, 
financial performance and cash flows. 
This requires the fair representation of 
the effects of transactions, other events 
and conditions in accordance with the 
definitions and recognition criteria for 
assets, liabilities, income and expenses 
set out in the International Accounting 
Standards Board’s “Framework for the 
preparation and presentation of financial 
statements”. In virtually all circumstances, 
a fair presentation will be achieved by 
compliance with all applicable IFRS. 
Directors are also required to: 

•  properly select and apply 

accounting policies; 

•  make judgements and accounting 
estimates that are reasonable 
and prudent;

•  state whether international accounting 

•  state whether international accounting 

standards in conformity with the 
requirements of the Companies Act 
2006 have been followed subject to any 
material departures disclosed and 
explained in the financial statements;

•  present information, including 

accounting policies, in a manner that 
provides relevant, reliable, comparable 
and understandable information; and 

•  provide additional disclosures 

when compliance with the specific 
requirements in IFRS are insufficient to 
enable users to understand the impact 
of particular transactions, other events 
and conditions on the entity’s financial 
position and financial performance. 

The Directors have elected to prepare 
the Company financial statements in 
accordance with international accounting 
standards in conformity with the 
requirements of the Companies Act 2006. 
The Company financial statements are 
required by law to give a true and fair view 
of the state of affairs of the Company. In 
preparing these financial statements, the 
Directors are required to: 

•  select suitable accounting policies 
and then apply them consistently; 

•  make judgements and estimates that 

are reasonable and prudent; 

standards in conformity with the 
requirements of the Companies Act 
2006 have been followed subject to 
any material departures disclosed and 
explained in the financial statements; 
and 

•  prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business. 

The Directors are responsible for keeping 
proper accounting records that disclose 
with reasonable accuracy at any time the 
financial position of the Group and the 
Company and enable them to ensure that 
the Group and the Company financial 
statements comply with the Companies 
Act 2006. They are also responsible for 
safeguarding the assets of the Group 
and the Company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities. 

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Group’s website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

55

CORPORATE GOVERNANCEIndependent Auditor’s Report

to the members of Portmeirion Group PLC

Opinion

We have audited the financial statements 
of Portmeirion Group PLC (the ‘parent 
Company’) and its subsidiaries (the ‘Group’) 
for the year ended 31 December 2020 
which comprise the Consolidated Income 
Statement, the Consolidated Statement of 
Comprehensive Income, the Consolidated 
Balance Sheet, the Company Balance 
Sheet, the Consolidated Statement of 
Changes in Equity, the Company Statement 
of Changes in Equity, the Consolidated 
Statement of Cash Flows, the Company 
Statement of Cash Flows and notes to the 
financial statements, including a summary 
of significant accounting policies. 

The financial reporting framework that 
has been applied in their preparation is 
applicable law and International Financial 
Reporting Standards (IFRSs) in conformity 
with the requirements of the Companies 
Act 2006 and, as regards the parent 
company financial statements, as applied 
in accordance with the provisions of the 
Companies Act 2006.

In our opinion, the financial statements 
have been prepared in accordance with the 
requirements of the Companies Act 2006 and:

•  give a true and fair view of the state of 

the Group’s and of the parent Company’s 
affairs as at 31 December 2020 and of the 
Group’s loss for the year then ended; and

•  have been properly prepared in 
accordance with international 
accounting standards in conformity 
with the requirements of the Companies 
Act 2006 and, as regards the parent 
company financial statements, as 
applied in accordance with the 
provisions of the Companies Act 2006.

Basis for opinion

We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards 
are further described in the Auditor’s 
responsibilities for the audit of the financial 
statements section of our report. We are 

independent of the Group and the parent 
Company in accordance with the ethical 
requirements that are relevant to our audit 
of the financial statements in the UK, 
including the FRC’s Ethical Standard, as 
applied to SME listed entities and we have 
fulfilled our other ethical responsibilities in 
accordance with these requirements. We 
believe that the audit evidence we have 
obtained is sufficient and appropriate to 
provide a basis for our opinion.

Conclusions relating 
to going concern

In auditing the financial statements, we 
have concluded that the Directors’ use of 
the going concern basis of accounting in 
the preparation of the financial statements 
is appropriate. 

Our audit procedures to evaluate the 
Directors’ assessment of the Group’s and 
the parent Company’s ability to continue to 
adopt the going concern basis of accounting 
included but were not limited to:

•  undertaking an initial assessment at the 
planning stage of the audit to assess 
and identify events or conditions that 
may cast significant doubt on the 
Group’s and the parent Company’s 
ability to continue as a going concern;

•  making enquiries of the Directors to 

understand the going concern review 
period used by the Directors, ensuring 
that the period assessed by them is at 
least 12 months from the date of signing;

•  performing audit work to assess the 

reasonableness of the assumptions used 
by the Directors’ in their forecasts; 

•  assessing Directors ability to accurately 
forecast with reference to the historical 
accuracy of forecasts prepared by 
the Directors; 

•  engaging in regular discussions with 
the Directors regarding the status of 
negotiations in respect of new financing 
options and validating the cash received 
from the £11.2m equity raise; 

•  assessing key assumptions used in 

management’s stress testing response 
to Covid-19; and

•  evaluating the appropriateness of the 
Directors’ disclosures in the financial 
statements on going concern.

Based on the work we have performed, 
we have not identified any material 
uncertainties relating to events or conditions 
that, individually or collectively, may cast 
significant doubt on the Group’s and the 
parent Company’s ability to continue as a 
going concern for a period of at least 
twelve months from when the financial 
statements are authorised for issue.

Our responsibilities and the responsibilities of 
the Directors with respect to going concern are 
described in the relevant sections of this report.

Key audit matters

Key audit matters are those matters that, in 
our professional judgement, were of most 
significance in our audit of the financial 
statements of the current period and 
include the most significant assessed risks 
of material misstatement (whether or not 
due to fraud) we identified, including those 
which had the greatest effect on: the 
overall audit strategy, the allocation of 
resources in the audit; and directing the 
efforts of the engagement team. These 
matters were addressed in the context of 
our audit of the financial statements as a 
whole, and in forming our opinion thereon, 
and we do not provide a separate opinion 
on these matters.

We summarise opposite the key audit 
matters in forming our audit opinion above, 
together with an overview of the principal 
audit procedures performed to address 
each matter and key observations arising 
from those procedures.

These matters, together with our findings, 
were communicated to those charged 
with governance through our Audit 
Completion Report.

56

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCEKey Audit Matter

Revenue recognition

How our scope addressed this matter

Our audit work included but were not limited to:

•  reviewing the key elements underpinning the trigger points to recognise revenue;

•  focusing on export sales made in December and ensure the cut off between 

sales and stock movements is reflective of the year end position;

•  reviewing management’s estimate for specific returns provisions such as 

Christmas tree. Our review included a comparison to historical rate of returns, 
any correspondence with customers and actual returns post year end to the 
date of audit sign off; and

•  reviewing management’s estimate for rebate provision including assumptions 
and methodology. We agreed a sample of these to post year end payments 
and credit notes where possible. Our work also included a review on historical 
accuracy of provisions and any correspondence with clients.

Our observations

Based on the work performed, we are satisfied that appropriate cut-off procedures 
have been applied in line with revenue recognition policies. 

The Group’s accounting policy for revenue recognition 
is set out in the accounting policy notes on page 69.

For Portmeirion Group PLC, we see the risk of 
misstatement or fraud in revenue recognition as 
being principally in relation to cut-off. We see the 
cut off risk being specifically applicable to three 
scenarios within the group.

Revenue recognition for export sales 

There is a risk that export sales closer to the 
year end could be accounted for incorrectly 
by recognising revenue prior to transfer of 
the risks and rewards of the stock involved.

Provisions for goods sold on sale or return

There is a risk that the provision required for goods 
which could potentially be returned is materially 
misstated, result in a material misstatement 
in revenue.

Provision for rebates 

There is a risk that the provision in place for rebates 
is under estimated resulting in a material 
misstatement in revenue.

Inventory provision

Our audit work included but was not limited to:

Inventory accounts for 50% of total current assets 
of the Group. 

The provision is calculated on a formulaic basis which 
also considers management’s assessment of each 
stock unit’s sales values in the future. This involves 
a degree of judgement as some of these stock lines 
are out of season or in less demand. Therefore 
there is a risk that the inventory provision is 
materially misstated and that stock is not being 
held at the appropriate value.

As a result, we consider completeness of stock 
provision in respect of inventory as a key audit matter.

The group’s disclosure in relation to judgements 
made in calculating the inventory provision is set 
out on page 74.

•  reviewing the consistency of provision methodology across the Group;

•  reviewing in detail the assessment made by management including the 

application of consistency of approach with the prior year, and any significant 
trends or events occurring in the year that could have an impact on the level 
of provision required;

•  reviewing slow moving stock lines as well as any aged/old pattern items to 

validate the completeness of the provision; and

•  sample test a number of stock items to sales invoices post year end to 

validate that stock is held at the appropriate value.

Our observations

Based on the work performed, level of provisioning adopted was 
considered reasonable.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

57

CORPORATE GOVERNANCEIndependent Auditor’s Report continued

to the members of Portmeirion Group PLC

Our application of materiality

The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, 
together with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit 
procedures on the individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually 
and on the financial statements as a whole. Based on our professional judgement, we determined materiality for the financial statements 
as a whole as follows:

Overall Group materiality: Group: £787,000
Parent: £40,000

How we determined 
it & rationale for 
the benchmark

Given the impact of Covid-19 in the Group’s performance this year, we deemed ‘Revenue’ as the most 
appropriate alternative benchmark for determining materiality. However, in order to ensure we did not use 
an inflated materiality within the year where there is an economic downturn due to Covid-19, we concluded 
that it is appropriate to use a benchmark of 0.9% of revenue which is lower than our standard range. We 
believe that the lower percentage clearly reflects the impact of Covid-19 and the changes to the overall 
structure of the Group.

Performance materiality Performance materiality is set to reduce to an appropriately low level the probability that the aggregate of 
uncorrected and undetected misstatements in the financial statements exceeds materiality for the financial 
statements as a whole.

For Portmeirion Group PLC this was taken as 75% of overall materiality to provide a figure of £590,000 
for the Group and £30,000 for the parent.

Reporting threshold

We agreed with the Directors that we would report to them misstatements identified during our audit 
above £23,000 for the Group and £1,200 for the parent as well as misstatements below that amount that, 
in our view, warranted reporting for qualitative reasons.

This figure represent 3% of overall materiality. 

For each component in the scope of the 
Group audit, we allocated a materiality that 
was less than our overall Group materiality. 
The range of performance materiality 
allocated across the components was 
between £352,000 and £3,750. 

As part of designing our audit, we assessed 
the risk of material misstatement in the 
financial statements, whether due to fraud 
or error, and then designed and performed 
audit procedures responsive to those risks. 
In particular, we looked at where the 
Directors made subjective judgements such 
as making assumptions on significant 
accounting estimates.

We tailored the scope of our audit to 
ensure that we performed sufficient work to 
be able to give an opinion on the financial 
statements as a whole. We used the outputs 
of a risk assessment, our understanding 
of the Group and the parent Company, its 
environment, controls and critical business 
processes, to consider qualitative factors in 
order to ensure that we obtained sufficient 
coverage across all financial statement 
line items.

Our Group audit scope included an audit of 
the Group and parent financial statements 
of Portmeirion Group PLC. Based on our 
risk assessment, all entities on which we 
profess an individual statutory audit opinion 
within the Group were subject to full scope 

audit performed by Mazars LLP. On the 
residual entities within the Group, we audited 
them to an allocation of group materiality.

At the parent level we also tested the 
consolidation process and carried out 
analytical procedures to confirm our 
conclusion that there were no significant 
risks of material misstatement of the 
aggregated financial information.

Other information

The other information comprises the 
information included in the Annual Report 
and Accounts other than the financial 
statements and our Auditor’s Report 
thereon. The Directors are responsible for 
the other information. Our opinion on the 
financial statements does not cover the 
other information and, except to the extent 
otherwise explicitly stated in our report, we 
do not express any form of assurance 
conclusion thereon.

In connection with our audit of the financial 
statements, our responsibility is to read the 
other information and, in doing so, consider 
whether the other information is materially 
inconsistent with the financial statements or 
our knowledge obtained in the course of 
audit or otherwise appears to be materially 
misstated. If we identify such material 
inconsistencies or apparent material 
misstatements, we are required to determine 
whether there is a material misstatement 

in the financial statements or a material 
misstatement of the other information. 
If, based on the work we have performed, 
we conclude that there is a material 
misstatement of this other information, 
we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters prescribed 
by the Companies Act 2006

In our opinion, the part of the Directors’ 
Remuneration Report to be audited has 
been properly prepared in accordance 
with the Companies Act 2006.

In our opinion, based on the work 
undertaken in the course of the audit:

•  the information given in the Strategic 

Report and the Report of the Directors 
for the financial year for which the financial 
statements are prepared is consistent 
with the financial statements and those 
reports have been prepared in accordance 
with applicable legal requirements.

Matters on which we are required 
to report by exception

In light of the knowledge and understanding 
of the Group and the parent Company and 
its environment obtained in the course of 
the audit, we have not identified material 
misstatements in the Strategic Report or 
the Report of the Directors.

58

Annual Report and Accounts 2020  •  Portmeirion Group PLC

CORPORATE GOVERNANCEWe have nothing to report in respect of the 
following matters in relation to which the 
Companies Act 2006 requires us to report 
to you if, in our opinion:

•  adequate accounting records have not 
been kept by the parent Company, or 
returns adequate for our audit have not 
been received from branches not visited 
by us; or

•  the parent Company financial statements 
and the part of the Directors’ Remuneration 
Report to be audited are not in agreement 
with the accounting records and returns; or

•  certain disclosures of Directors’ remuneration 

specified by law are not made; or

•  we have not received all the information 
and explanations we require for our audit; or

•  a corporate governance statement has 

not been prepared by the parent Company.

Responsibilities of Directors

As explained more fully in the Statement 
of Directors’ Responsibilities set out on 
page 55, the Directors are responsible for 
the preparation of the financial statements 
and for being satisfied that they give a true 
and fair view, and for such internal control as 
the Directors determine is necessary to enable 
the preparation of financial statements that 
are free from material misstatement, 
whether due to fraud or error.

In preparing the financial statements, the 
Directors are responsible for assessing the 
Group’s and the parent Company’s ability 
to continue as a going concern, disclosing, 
as applicable, matters related to going 
concern and using the going concern basis 
of accounting unless the Directors either 
intend to liquidate the Group or the parent 
Company or to cease operations, or have 
no realistic alternative but to do so.

Auditor’s responsibilities for the 
audit of the financial statements 

Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from material 
misstatement, whether due to fraud or error, 
and to issue an auditor’s report that includes 
our opinion. Reasonable assurance is a high 
level of assurance but is not a guarantee 
that an audit conducted in accordance with 
ISAs (UK) will always detect a material 
misstatement when it exists. Misstatements 
can arise from fraud or error and are considered 
material if, individually or in the aggregate, 
they could reasonably be expected to 
influence the economic decisions of users 
taken on the basis of these financial statements.

Irregularities, including fraud, are instances 
of non-compliance with laws and regulations. 
We design procedures in line with our 
responsibilities, outlined above, to detect 
material misstatements in respect of 
irregularities, including fraud. The extent 
to which our procedures are capable of 
detecting irregularities, including fraud 
is detailed below.

Based on our understanding of the Group 
and the parent Company and its industry, 
we identified that the principal risks of 
non-compliance with laws and regulations 
related to the non-compliance with 
implementation of government support 
schemes relating to Covid-19, and we 
considered the extent to which non-compliance 
might have a material effect on the financial 
statements. We also considered those laws 
and regulations that have a direct impact 
on the preparation of the financial statements 
such as the Companies Act 2006. 

We evaluated the Directors’ and 
management’s incentives and opportunities 
for fraudulent manipulation of the financial 
statements (including the risk of override of 
controls) and determined that the principal 
risks were related to posting manual journal 
entries to manipulate financial performance, 
management bias through judgements and 
assumptions in significant accounting estimates 
such as stock provisions, and significant 
one-off or unusual transactions. 

Our audit procedures were designed to 
respond to those identified risks, including 
non-compliance with laws and regulations 
(irregularities) and fraud that are material to 
the financial statements. Our audit procedures 
included but were not limited to:

•  discussing with the Directors and 

management their policies and procedures 
regarding compliance with laws 
and regulations;

•  communicating identified laws and 

regulations throughout our engagement 
team and remaining alert to any 
indications of non-compliance 
throughout our audit; and

•  considering the risk of acts by the Group 
and the parent Company which were 
contrary to the applicable laws and 
regulations, including fraud. 

Our procedures in relation to fraud included 
but were not limited to:

•  making enquiries of the Directors and 
management on whether they had 
knowledge of any actual, suspected or 
alleged fraud;

•  gaining an understanding of the internal 
controls established to mitigate risks 
related to fraud;

•  discussing amongst the engagement 

team the risks of fraud; and

•  addressing the risks of fraud through 
management override of controls by 
performing journal entry testing.

The primary responsibility for the prevention 
and detection of irregularities including 
fraud rests with both those charged with 
governance and management. As with any 
audit, there remained a risk of non-detection 
of irregularities, as these may involve 
collusion, forgery, intentional omissions, 
misrepresentations or the override of 
internal controls.

As a result of our procedures, we did not 
identify any key audit matters relating to 
irregularities. The risks of material misstatement 
that had the greatest effect on our audit, 
including fraud, are discussed under 
“Key audit matters” within this report. 

A further description of our responsibilities 
is available on the Financial Reporting 
Council’s website at www.frc.org.uk/
auditorsresponsibilities.

Use of the audit report

This report is made solely to the parent 
company’s members as a body in accordance 
with Chapter 3 of Part 16 of the Companies 
Act 2006. Our audit work has been undertaken 
so that we might state to the parent 
company’s members those matters we are 
required to state to them in an auditor’s 
report and for no other purpose. To the 
fullest extent permitted by law, we do not 
accept or assume responsibility to anyone 
other than the parent Company and the 
parent Company’s members as a body for 
our audit work, for this report, or for the 
opinions we have formed.

Robert Neate (Senior 
Statutory Auditor) 
for and on behalf of Mazars LLP

Chartered Accountants and Statutory Auditor 

The Pinnacle, 60 Midsummer Boulevard

Milton Keynes, MK9 1FF

17 March 2021

Annual Report and Accounts 2020  •  Portmeirion Group PLC

59

CORPORATE GOVERNANCEConsolidated Income Statement

for the year ended 31 December 2020

Revenue

Operating costs before exceptionals

Headline operating profit(1)

Exceptional items 

 − restructuring costs

 − acquisition costs

 − share issue costs

 − Covid-19 costs

 − gain on disposal of associate

Operating Profit

Interest income

Finance costs

Share of results of associated undertakings

Headline profit before tax(1)

Exceptional items 

 − restructuring costs

 − acquisition costs

 − share issue costs

 − Covid-19 costs

 − gain on disposal of associate

(Loss)/profit before tax

Tax(2)

(Loss)/profit for the period attributable to equity holders

Earnings per share

Basic

Diluted

Headline earnings per share(1)

Basic

Diluted

Dividends proposed and paid per share

All the above figures relate to continuing operations.

Year to 
31 December
 2020
£’000

Year to
31 December
 2019
£’000

87,854

92,816

(85,661)

(84,988)

2,193

7,828

Notes

4,5

6

6

(1,288)

(104)

(55)

(176)

—

570

13

(740)

(75)

(688)

(574)

—

—

947

7,513

44

(632)

175

1,391

7,415

(1,288)

(104)

(55)

(176)

—

(232)

(503)

(735)

(688)

(574)

—

—

947

7,100

(1,286)

5,814

(6.02)p

(6.02)p

54.66p

54.58p

4.96p

4.95p

0.00p

56.32p

56.24p

8.00p

9

10

6

11

13

13

12

(1) 

 Headline operating profit is statutory operating profit of £570,000 (2019: £7,513,000) add exceptional items of £1,623,000 (2019: £315,000). Headline profit 

before tax is statutory loss before tax of £232,000 (2019: £7,100,000 profit before tax) add exceptional items of £1,623,000 (2019: £315,000).

(2)  Tax on exceptional items in the current period has reduced the charge by £283,000 (2019: £138,000).

60

Annual Report and Accounts 2020  •  Portmeirion Group PLC

FINANCIAL STATEMENTSConsolidated Statement of Comprehensive Income

for the year ended 31 December 2020

(Loss)/profit for the year

Items that will not be reclassified subsequently to profit or loss:

Remeasurement of net defined benefit pension scheme liability

Deferred tax relating to items that will not be reclassified subsequently to profit or loss

Items that may be reclassified subsequently to profit or loss:

Exchange differences on translation of foreign operations

Deferred tax relating to items that may be reclassified subsequently to profit or loss

Other comprehensive income for the year

Total comprehensive income for the year attributable to equity holders

Notes

32

26

26

2020
£’000

(735)

2019
£’000

5,814

(3,208)

(1,624)

843

276

(525)

(26)

(1,141)

46

(2,916)

(2,443)

(3,651)

3,371

Annual Report and Accounts 2020  •  Portmeirion Group PLC

61

FINANCIAL STATEMENTSConsolidated Balance Sheet

31 December 2020

Non-current assets

Goodwill

Intangible assets

Property, plant and equipment

Right-of-use assets

Interests in associates

Deferred tax asset

Total non-current assets

Current assets

Inventories

Trade and other receivables

Current income tax asset

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Lease liabilities

Borrowings

Total current liabilities

Non-current liabilities

Pension scheme deficit

Deferred tax liability

Lease liabilities

Borrowings

Total non-current liabilities

Total liabilities

Net assets

Equity

Called up share capital

Share premium account

Investment in own shares

Share-based payment reserve

Translation reserve

Retained earnings

Total equity

Notes

2020
£’000

2019
£’000

14

15

16

17

18

26

20

21

22

23

24 

29

32

26

24

29

27

28

8,978

6,976

12,197

6,910

—

119

8,978

7,647

11,261

6,146

713

306

35,180

35,051

27,313

15,269

579

11,590

54,751

89,931

26,619

19,274

247

1,151

47,291

82,342

(12,601)

(12,915)

(2,143)

(3,972)

(1,273)

(4,543)

(18,716)

(18,731)

(2,721)

(738)

(5,096)

(6,951)

(414)

(1,086)

(5,083)

(8,930)

(15,506)

(15,513)

(34,222)

(34,244)

55,709

48,098

710

18,344

(3,140)

152

1,077

38,566

55,709

555

7,310

(3,146)

87

1,628

41,664

48,098

These financial statements were approved by the Board of Directors and authorised for issue on 17 March 2021.

They were signed on its behalf by:

M.T Raybould 
Director 

D. Sproston
Director

62

Annual Report and Accounts 2020  •  Portmeirion Group PLC

FINANCIAL STATEMENTSCompany Balance Sheet

31 December 2020

Non-current assets

Investment in subsidiaries

Total non-current assets

Current assets

Trade and other receivables

Cash and cash equivalents

Total current assets

Total assets

Total liabilities

Net assets

Equity

Called up share capital

Share premium account

Other reserves

Investment in own shares

Share-based payment reserve

Retained earnings

Total equity

Notes

2020
£’000

2019
£’000

19

23,595

12,366

23,595

12,366

21

3,730

—

3,730

3,928

—

3,928

27,325

16,294

(8)

—

27,317

16,294

27

710

18,344

197 

555

7,310

197

28

(3,140)

(3,146)

152

11,054

27,317

87

11,291

16,294

The Company reported a loss for the financial year ended 31 December 2020 of £235,000 (2019: £3,771,000 profit).

The financial statements of Portmeirion Group PLC, company registration number 124842, were approved by the Board of Directors 
and authorised for issue on 17 March 2021.

They were signed on its behalf by:

M.T. Raybould 
Director 

D. Sproston
Director

Annual Report and Accounts 2020  •  Portmeirion Group PLC

63

FINANCIAL STATEMENTSShare
premium
account
£’000

Investment
in own shares
£’000

Share-
based
payment
reserve 
£’000

Translation
reserve
£’000

Retained
earnings
£’000

Total
£’000

7,310

(3,257)

282

2,723

41,037

48,650

Consolidated Statement of Changes in Equity

for the year ended 31 December 2020

At 1 January 2019

Profit for the year

Other comprehensive income for the year

Total comprehensive income for the year

Dividends paid

Decrease in share-based payment reserve

Transfer on exercise or lapse of options

Shares issued under employee share 
schemes

Deferred tax on share-based payment

At 1 January 2020

Loss for the year

Other comprehensive income for the year

Total comprehensive income for the year

Unclaimed dividends written back

Issue of own shares

Cost of issue of own shares

Increase in share-based payment reserve

Transfer on exercise or lapse of options

Shares issued under employee share 
schemes

Deferred tax on share-based payment

Share
capital
£’000

555

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

— 

111

—

555

7,310

(3,146)

—

—

—

—

—

—

—

—

155

11,074

—

—

—

—

—

(40)

—

—

—

—

—

—

—

—

—

—

—

— 

6

—

—

—

—

—

(39)

(156)

—

— 

87

—

—

—

—

—

—

86

(21)

—

— 

—

5,814

5,814

(1,095)

(1,348)

(2,443)

(1,095)

4,466

3,371

—

—

—

—

—

(3,990)

(3,990)

—

156

(8)

3

(39)

—

103

3

1,628

41,664

48,098

—

(551)

(551)

(735)

(735)

(2,365)

(2,916)

(3,100)

(3,651)

—

—

—

—

— 

—

—

4

— 

—

(21)

21

(6)

4

4

11,229

(40)

65

—

—

4

At 31 December 2020

710

18,344

(3,140)

152

1,077

38,566

55,709

The nature of each reserve is explained in note 2.17 on pages 72 and 73.

64

Annual Report and Accounts 2020  •  Portmeirion Group PLC

FINANCIAL STATEMENTSCompany Statement of Changes in Equity

for the year ended 31 December 2020

At 1 January 2019

Profit for the year

Total comprehensive income for the year

Dividends paid

Decrease in share-based payment reserve

Transfer on exercise or lapse of options

Shares issued under employee share 
schemes

At 1 January 2020

Loss for the year

Total comprehensive income for the year

Unclaimed dividends written back

Issue of own shares

Cost of issue of own shares

Increase in share-based payment reserve

Transfer on exercise or lapse of options

Shares issued under employee share 
schemes

Share
capital
£’000

555

Share
premium
account
£’000

7,310

Other
reserves
£’000

Investment
in own shares
£’000

Share-
based
payment
reserve 
£’000

Retained
earnings
£’000

Total
£’000

197

(3,257)

282

11,362

16,449

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

111

555

7,310

197

(3,146)

—

—

—

—

—

—

155

11,074

—

—

—

—

(40)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

6

—

—

—

(39)

(156)

—

87

—

—

—

—

—

86

(21)

—

152

3,771

3,771

3,771

3,771

(3,990)

(3,990)

—

156

(39)

—

(8)

103 

11,291

16,294

(235)

(235)

4

—

—

(21)

21

(6) 

(235)

(235)

4

11,229

(40)

65

—

—

11,054

27,317

At 31 December 2020

710

18,344

197 

(3,140)

The nature of each reserve is explained in note 2.17 on pages 72 and 73.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

65

FINANCIAL STATEMENTSConsolidated Statement of Cash Flows

for the year ended 31 December 2020 

Operating profit

Adjustments for:

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangible assets

Charge/(credit) for share-based payments

Exchange loss

Profit on sale of associated undertakings

Loss on sale of tangible fixed assets

Operating cash flows before movements in working capital

Decrease/(increase) in inventories

Decrease/(increase) in receivables

Decrease in payables

Cash generated from operations

Contributions to defined benefit pension scheme

Interest paid

Income taxes paid

Net cash inflow/(outflow) from operating activities

Investing activities

Interest received

Dividend received from associate

Proceeds on disposal of investments

Purchase of investments

Purchase of property, plant and equipment

Purchase of intangible assets

Acquisition of subsidiary

Net cash outflow from investing activities

Financing activities

Equity dividends paid

Shares issued under employee share schemes

Issue of own shares

Costs taken directly through reserves

New bank loans raised

Principal elements of lease payments

Repayments of borrowings

Net cash inflow from financing activities

Net increase/(decrease) in cash and cash equivalents

Cash and cash equivalents at beginning of year

Effect of foreign exchange rate changes

Cash and cash equivalents at end of year

66

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes

16

17

15

34

32

16

15

12

25

25

2020
£’000

570

1,634

2,037

848

65

(100)

—

12

5,066

171

4,398

(913)

8,722

(900)

(497)

(125)

7,200

12

—

—

—

(2,556)

(196)

(541)

(3,281)

—

—

11,229

(40)

2019
£’000

7,513

1,479

1,770

677

(39)

(14)

(947)

4

10,443

(3,882)

(2,390)

(1,518)

2,653

(1,200)

(566)

(1,478)

(591)

11

120

3,263

(363)

(1,548)

(450)

(9,434)

(8,401)

(3,990)

103

—

—

5,000

17,491

(2,084)

(7,581)

6,524

10,443

1,151

(4)

(1,635)

(9,000)

2,969

(6,023)

7,214

(40)

11,590

1,151

FINANCIAL STATEMENTSCompany Statement of Cash Flows

for the year ended 31 December 2020

Operating (loss)/profit

Adjustments for:

Charge/(credit) for share-based payments

Operating cash flows before movements in working capital

Decrease in receivables

Increase in payables

Cash generated from operations

Income taxes paid

Net cash inflow from operating activities

Investing activities

Capital contribution

Net cash outflow from investing activities

Financing activities

Equity dividends paid

Issue of own shares

Cost of issue of own shares

Shares issued under employee share schemes

Net cash inflow/(outflow) from financing activities

Net movement in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes

34

2020
£’000

(235)

65

(170)

202

8

40

—

40

(11,229)

(11,229)

2019
£’000

3,771

(39)

3,732

155

—

3,887

—

3,887

—

—

12

—

(3,990)

11,229

(40)

—

—

—

103

11,189

(3,887)

—

—

—

—

—

—

Annual Report and Accounts 2020  •  Portmeirion Group PLC

67

FINANCIAL STATEMENTSNotes to the Financial Statements

1. Basis of preparation

Portmeirion Group PLC is a company incorporated in England and Wales. The address of the registered office is given on page 101. The 
nature of the Group’s operations and its principal activities are set out in the Strategic Report on pages 1 to 27. The financial statements 
have been prepared in accordance with international accounting standards in conformity with the requirements of the Companies Act 2006.

The financial statements have been prepared on the historical cost basis, with the exception of derivative financial instruments which 
are stated at their fair value.

The Company has elected to take the exemption under section 408 of the Companies Act 2006 not to present an income statement.

At the year end the Group had net cash of £0.7 million (comprising cash and cash equivalents of £11.6 million less borrowings of 
£10.9 million) and cash and unutilised bank facilities of £26.6 million. Operating cash generation was strong during the year at 
£7.2 million (2019: operating cash used of £0.6 million).

The Group sells into over 70 countries worldwide and has a spread of customers within its major UK and US markets with adequate 
credit insurance cover in export markets where required. The Group manufactures approximately 42% of its products and sources the 
remainder from a range of third-party suppliers.

The trading performance of the Group was impacted during 2020 by the Covid-19 pandemic, but despite the non-essential retail 
closures the Group continued to see strong demand for our products and experienced significant growth in sales made via online 
channels. Whilst there is potential for future disruption from the pandemic, the Group is well diversified and retains a strong balance 
sheet with significant funding headroom available.

The Group has also produced a sensitivity analysis to its cash flow forecast based upon current trading conditions to allow for further 
potential impact of Covid-19; this demonstrated the Group still has sufficient headroom within borrowing facilities.

After making enquiries, the Directors have a reasonable expectation that the Company and the Group have adequate resources to 
continue in operational existence for the foreseeable future. Accordingly, they continue to adopt the going concern basis in preparing 
the annual report and accounts.

These financial statements are presented in pounds sterling. Foreign operations are included in accordance with the policies set out in note 2.6.

In the current year, the Group has applied a number of amendments to IFRS issued by the International Accounting Standards Board 
(IASB) that are mandatorily effective for an accounting period beginning on 1 January 2020. 

The following new and revised standards and interpretations have also been adopted in the current year but none have had a significant 
impact on the amounts reported in these financial statements. 

Amendments to IAS 1 and IAS 8 on definition of material

Amendments to IFRS 3 ‘Business Combinations’

Amendments to IFRS 9, IAS 39 and IFRS 7 - Interest rate benchmark reform

Amendments to IFRS 16 Leases Covid-19 Related rent concessions

Effective date periods beginning 
on or after

1 January 2020

1 January 2020

1 January 2020

1 June 2020

At the date of authorisation of these financial statements, the Group has not applied the following new and revised IFRS that have been 
issued but are not yet effective and (in some cases) had not yet been adopted:

Amendments to IFRS 4 Insurance contracts

IFRS 17, ‘Insurance contracts’

Narrow scope amendments to IFRS 3, IAS 16 and IAS 37

Annual improvements to IFRS 2018 – 2020

Effective date periods beginning 
on or after

1 January 2021

Not yet endorsed

Not yet endorsed

Not yet endorsed

Amendments to IFRS 9, IAS 39, IFRS 7, IFRS 4 and IFRS 16 - Interest rate benchmark reform – phase 2

Not yet endorsed

Amendments to IAS 1, Presentation of financial statements’ on classification of liabilities

Not yet endorsed

The Directors do not expect that the adoption of the standards listed above will have a material impact on the financial statements of 
the Group in future periods.

68

Annual Report and Accounts 2020  •  Portmeirion Group PLC

FINANCIAL STATEMENTS 
2. Significant accounting policies

The accounting policies which follow set out those policies which were applied in preparing the financial statements for the year ended 
31 December 2020.

2.1 Basis of consolidation

The consolidated financial statements incorporate the financial statements of Portmeirion Group PLC and its subsidiaries. The Group’s 
cost of associated undertakings adjusted for the share of the results are included.

Subsidiary undertakings are consolidated on the basis of the acquisition method of accounting where the Group has overall control of that 
entity. Intra-group transactions and balances are eliminated fully on consolidation and the consolidated accounts reflect external transactions 
only. Subsidiaries’ accounting policies are amended where necessary to ensure consistency with the policies adopted by the Group.

All accounts for subsidiaries and associated undertakings have been prepared for the year ended 31 December 2020.

2.2 Investments

Fixed asset investments for the Company in subsidiaries and associates are shown at cost less provision for impairment.

2.3 Investment in associated undertakings (“associates”)

An associate is an entity over which the Group has significant influence and that is neither a subsidiary nor an interest in a joint venture. 
Significant influence is the power to participate in the financial and operating policy decisions of the investee but is not control or joint 
control over those policies.

The results, assets and liabilities of associates are incorporated in these financial statements using the equity method of accounting. 
Under the equity method, investments in associates are carried in the consolidated balance sheet at cost and adjusted thereafter to 
recognise the Group’s share of the profit or loss and other comprehensive income of the associate.

Where a Group company transacts with an associate of the Group, unrealised profits and losses are eliminated to the extent of the 
Group’s interest in the relevant associate.

2.4 Revenue recognition

Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for goods 
and services provided in the normal course of business, net of discounts, VAT and other sales related taxes. Revenue is reduced 
for estimated customer returns, rebates and other similar allowances based on historical evidence.

Sales of goods are recognised when title has passed as this is the only performance obligation required.

Interest income is accrued on a time basis, by reference to the principal outstanding and at the effective interest rate applicable, which is the 
rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset’s net carrying amount.

Royalty revenue is recognised on an accruals basis in accordance with the substance of the relevant agreement.

Royalties determined on a time basis are recognised on a straight-line basis over the period of the agreement.

2.5 Leases

The Group as a lessee

At inception of a contract, the Group assesses whether a contract is, or contains, a lease. A contract is, or contains, a lease if the contract 
conveys the right to control the use of an identified asset for a period of time in exchange for consideration. To assess whether a 
contract conveys the right to control the use of an asset, the Group assesses whether:

•  the contract contains an identified asset, which is either explicitly identified in the contract or implicitly specified by being identified 

at the time the asset is made available to the Group; 

•  the Group has the right to obtain substantially all of the economic benefits from use of the identified asset throughout the period of 
use, considering its rights within the defined scope of the contract the Group has the right to direct the use of the identified asset 
throughout the period of use; and

•  the Group has the right to direct ‘how and for what purpose’ the asset is used throughout the period of use.

Measurement and recognition of leases as a lessee

A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, which comprises the 
initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or before the commencement date net of 
any lease incentives received, any initial direct costs incurred, and, except where included in the cost of inventories, an estimate of costs 
expected to be incurred for dismantling and removing the underlying asset, and restoring the site or asset. The Group has applied this 
methodology to its land and buildings where sufficient historical information has been available to facilitate this.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

69

FINANCIAL STATEMENTS2. Significant accounting policies continued
2.5 Leases continued
Measurement and recognition of leases as a lessee continued

Right-of-use assets are depreciated on a straight-line basis over the unexpired period of the lease or the estimated useful life of the asset, 
whichever is the shorter. Where the Group expects to obtain ownership of the leased asset at the end of the lease term, the depreciation 
is over its estimated useful life. Right-of use assets are subject to impairment or adjusted for any remeasurement of lease liabilities.

The Group has elected to account for short-term leases and leases of low-value assets using the practical expedients. Instead of 
recognising a right-of-use asset and lease liability, the payments in relation to these are recognised as an expense in profit or loss on a 
straight-line basis over the lease term.

A lease liability is recognised at the commencement date of a lease. The lease liability is initially recognised at the present value of the 
lease payments to be made over the term of the lease, discounted using the interest rate implicit in the lease or, if that rate cannot be 
readily determined, the Group’s incremental borrowing rate. Lease payments comprise of fixed payments less any lease incentives 
receivable, variable lease payments that depend on an index or a rate, amounts expected to be paid under residual value guarantees, 
exercise price of a purchase option when the exercise of the option is reasonably certain to occur, and any anticipated termination 
penalties. The variable lease payments that do not depend on an index or a rate are expensed in the period in which they are incurred.

Lease liabilities are measured at amortised cost using the effective interest method. The carrying amounts are remeasured if there is a 
change in the following: future lease payments arising from a change in an index or a rate used; residual guarantee; lease term; certainty 
of a purchase option and termination penalties. When a lease liability is remeasured, an adjustment is made to the corresponding 
right-of use asset, or to profit or loss if the carrying amount of the right-of-use asset is fully written down.

2.6 Foreign currencies

The individual financial statements of each Group company are presented in the currency of the primary economic environment in which 
it operates (its functional currency). The results and financial position of each Group company are expressed in pounds sterling, which is 
the functional currency of the Company, and the presentation currency for the consolidated financial statements.

In preparing the financial statements of the individual companies, transactions in currencies other than the entity’s functional currency 
(foreign currencies) are recorded at the rates of exchange prevailing on the dates of the transactions. At each balance sheet date, 
monetary assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing at that date. 
Non-monetary items that are measured in terms of historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on the retranslation of monetary items, are included in profit or 
loss for the year.

In order to hedge its exposure to certain foreign exchange risks, the Group enters into forward contracts (see note 2.18 for details of the 
Group’s accounting policies in respect of such derivative financial instruments).

For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations are 
translated at exchange rates prevailing on the balance sheet date. Income and expense items are translated at the average exchange 
rates for the period. Exchange differences arising, if any, are recognised in other comprehensive income and accumulated in equity.

2.7 Operating profit

Operating profit is stated before interest income, finance costs and share of results of associated undertakings.

2.8 Exceptional items

The Group’s income statement separately identifies exceptional items. Such items are those that in the Director’s judgement are one-off in 
nature or non-operating and need to be disclosed separately by virtue of their size or incidence and may include, but are not limited to, 
restructuring costs, acquisition-related costs and gains/losses from disposal of investments. In determining whether an item should be disclosed 
separately as an exceptional item, the Directors consider quantitative as well as qualitative factors such as the frequency, predictability of 
occurrence and significance. This is consistent with the way financial performance is measured by management and reported to the Board. 
Disclosing exceptional items separately provides additional understanding and transparency of the performance of the Group.

2.9 Group pension schemes

Payments to defined contribution retirement schemes are charged as an expense in the period to which they relate.

For defined benefit schemes, the cost of providing benefits is determined using the projected unit credit method, with actuarial 
valuations being carried out at least triennially and updated at each balance sheet date. Actuarial gains and losses are recognised in full 
in the period in which they occur. They are recognised outside profit or loss and presented in other comprehensive income.

Past service costs are recognised in profit or loss when the plan amendment or curtailment occurs, or when the Group recognises related 
restructuring costs or termination benefits, if earlier. The retirement benefit obligation recognised in the balance sheet represents the 
deficit or surplus in the Group’s defined benefit pension scheme. Any surplus resulting from this fluctuation is limited to the present 
value of any economic benefits available in the form of refunds from the schemes or reductions in future contributions to the scheme.

70

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS2. Significant accounting policies continued
2.10 Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax

The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income 
statement because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items 
that are never taxable or deductible. It also includes tax relief for contributions that are not expenses. The Group’s liability for current 
tax is calculated using tax rates that have been enacted or substantively enacted by the balance sheet date.

Deferred tax

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities 
in the financial statements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using 
the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred 
tax assets are recognised to the extent that it is probable that taxable profits will be available against which deductible temporary 
differences can be utilised. Such assets and liabilities are not recognised if the temporary difference arises from the initial recognition of 
goodwill or from the initial recognition (other than in a business combination) of other assets and liabilities in a transaction that affects 
neither the taxable profit nor the accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and associates, except 
where the Group is able to control the reversal of the temporary difference and it is probable that the temporary difference will not 
reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised 
based on tax laws and rates that have been enacted or substantively enacted at the balance sheet date. Deferred tax is charged or 
credited in the income statement, except when it relates to items charged or credited in other comprehensive income, in which case 
the deferred tax is also dealt with in other comprehensive income.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax 
liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax 
assets and liabilities on a net basis.

2.11 Property, plant and equipment

Freehold and leasehold land is not depreciated. Property, plant and equipment are held at cost less accumulated depreciation and 
any recognised impairment losses.

Depreciation is recognised so as to write off the cost of assets (other than land) less their residual values over their useful lives, using 
the straight-line or the reducing balance method, on the following bases:

Freehold and leasehold buildings 

Leasehold improvements 

Plant and vehicles   

2.12 Intangible assets

– 

– 

– 

2% per annum

6% to 30% per annum

5% to 33% per annum

Purchases of intellectual property and customer lists are included at cost and written off in equal annual instalments over their estimated 
useful economic life of between ten and twenty years. Provision is made for any impairment.

Computer software is held at cost less accumulated amortisation less any recognised impairment losses. Amortisation is charged so as 
to write off the cost of assets less their residual value over their useful lives, using the straight-line method. The estimated useful life of 
computer software is between three and ten years.

2.13 Impairment of tangible assets, intangible assets and goodwill

At each balance sheet date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there 
is any indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset 
is estimated in order to determine the extent of the impairment loss.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash 
flows are discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of 
money and the risks specific to the asset for which the estimates of future cash flows have not been adjusted.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

71

FINANCIAL STATEMENTS 
 
2. Significant accounting policies continued
2.13 Impairment of tangible assets, intangible assets and goodwill continued

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of 
the asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised as an expense immediately.

Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised 
estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have 
been determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an 
impairment loss is recognised as income immediately.

Goodwill is not amortised but is reviewed for impairment at least annually. Cash-generating units to which goodwill has been allocated 
are tested for impairment annually, or more frequently when there is an indication that the unit may be impaired. If the recoverable 
amount of the cash-generating unit is less than the carrying value of the unit, the impairment loss is allocated first to reduce the carrying 
amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying amount of each 
asset of the unit. An impairment loss recognised for goodwill is not reversed in a subsequent period.

2.14 Business combinations and goodwill

Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the 
consideration transferred measured at acquisition date fair value in the acquiree. Acquisition related costs are expensed as incurred and 
included in exceptional costs.

When the Group acquires a business, it assesses the financial assets and liabilities assumed for appropriate classification and designation 
in accordance with the contractual terms, economic circumstances and pertinent conditions as at the acquisition date. This includes the 
separation of embedded derivatives in host contracts by the acquiree.

If the business combination is achieved in stages, any previously held equity interest is remeasured at its acquisition date fair value and 
any resulting gain or loss is recognised in profit or loss.

Goodwill is initially measured at cost, being the excess of the aggregate of the consideration transferred, and any previous interest held, 
over the net identifiable assets acquired and liabilities assumed. If the fair value of the net assets acquired is in excess of the aggregate 
consideration transferred, the Group reassesses whether it has correctly identified all of the assets acquired and all of the liabilities 
assumed and reviews the procedures used to measure the amounts to be recognised at the acquisition date. If the reassessment still 
results in an excess of the fair value of net assets acquired over the aggregate consideration transferred, then the gain is recognised in 
profit or loss.

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For the purpose of impairment testing, 
goodwill acquired in a business combination is, from the acquisition date, allocated to each of the Group’s cash-generating units that are 
expected to benefit from the combination, irrespective of whether other assets or liabilities of the acquiree are assigned to those units.

Where goodwill has been allocated to a cash-generating unit and part of the operation within that unit is disposed of, the goodwill 
associated with the disposed operation is included in the carrying amount of the operation when determining the gain or loss on 
disposal. Goodwill disposed of in these circumstances is remeasured based on the relative values of the disposed operation and the 
portion of the cash-generating unit retained.

2.15 Inventories

Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials and, where applicable, direct labour 
costs and those overheads that have been incurred in bringing the inventories to their present location and condition. Cost is calculated 
using the weighted average method. Net realisable value represents the estimated selling price less all estimated costs of completion 
and costs to be incurred in marketing, selling and distribution.

2.16 Research and development

Expenditure on research activities is recognised as an expense in the period in which it is incurred. Development activities are capitalised 
where appropriate.

2.17 Equity

Ordinary shares are classified as equity. The excess of the nominal value of ordinary shares received upon the issue of a new share is 
classified as share premium.

Investment in own shares has been classified as a deduction from equity. These shares are valued at the weighted average cost of 
purchase and comprise treasury shares and shares held by an employee benefit trust. The employee benefit trust is controlled by the 
Company and Group and as such is consolidated into the reported figures.

72

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS2. Significant accounting policies continued
2.17 Equity continued

The share-based payment reserve represents the cumulative charge on outstanding share options. Once the options have been 
exercised or lapsed, this reserve is transferred into retained earnings.

The translation reserve represents the aggregate of the cumulative exchange differences arising from the retranslation of the balance 
sheets of non-sterling denominated subsidiary undertakings.

Retained earnings are the cumulative profits recognised by the Group and the Company.

The Company other reserve is a merger reserve arising on the purchase of subsidiary undertakings.

2.18 Financial instruments

Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the contractual 
provisions of the instrument.

Derivative financial instruments

The Group’s activities expose it to the financial risks of changes in foreign currency exchange rates. The Group uses foreign exchange 
forward contracts to hedge this exposure. The Group does not use derivative financial instruments for speculative purposes.

Changes in the fair value of derivative financial instruments that do not qualify for hedge accounting are recognised in the income 
statement as they arise.

Receivables

Trade receivables and other receivables are measured at amortised cost, because the payments are solely payments of principal 
and interest is held to collect. Impairment is determined by reference to expected credit loss.

Cash and cash equivalents

Cash and cash equivalents comprise cash on hand, demand deposits and other short-term highly liquid investments that are readily 
convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

Financial liabilities and equity

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. 
An equity instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. 
Equity instruments issued by the Group are recognised at the proceeds received, net of direct issue costs.

Other financial liabilities, including borrowings, are initially measured at fair value, net of transaction costs. Other financial liabilities are 
subsequently measured at amortised cost using the effective interest method, with interest expense recognised on an effective yield basis.

Further details on the Group’s financial instruments can be found in note 33.

2.19 Share-based payments

Equity-settled share option schemes and long-term incentive plans are measured at the fair value of the equity instruments at the grant 
date. The fair value excludes the effect of non-market-based vesting conditions. Details regarding the determination of the fair value of 
equity-settled share-based transactions are set out in note 34.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the 
vesting period, based on the Group’s estimate of equity instruments that will eventually vest. At each balance sheet date, the Group 
revises its estimate of the number of equity instruments expected to vest as a result of the effect of non-market-based vesting 
conditions. The impact of the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative expense 
reflects the revised estimate, with a corresponding adjustment to equity reserves.

Cash-settled share-based payments are measured at fair value at the grant date. The fair value determined at the grant date of the 
cash-settled share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of cash 
instruments that will eventually vest. A corresponding adjustment is made to liabilities. At each reporting date, the recognised liability is 
remeasured with changes recognised in profit or loss. The liability is included in other creditors. 

2.20 Government grants

The Group has received funding from various Governments in relation to Covid-19. Government income is recognised in profit or loss 
(as a deduction in the related expense) on a systematic basis over the periods in which the Group recognises expenses for the related 
costs for which the grants are intended to compensate. Where it is not yet considered highly probable that Government funding will 
not have to be repaid, this element is deferred on the balance sheet within other creditors.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

73

FINANCIAL STATEMENTS3. Critical accounting judgements and key sources of estimation uncertainty

In the application of the Group’s accounting policies, which are described in note 2, the Directors are required to make judgements, 
estimates and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. 
The estimates and associated assumptions are based on historical experience and other factors that are considered to be relevant. 
Actual results may differ from these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the 
year in which the estimate is revised if the revision affects only that year, or in the year of the revision and future years if the revision 
affects both current and future years.

Critical judgements in applying the Group’s accounting policies

The following are the critical judgements that the Directors have made in the process of applying the Group’s accounting policies 
and that have the most significant effect on the amounts recognised in the financial statements.

Revenue recognition

Revenue is measured at the fair value of the consideration received or receivable for goods or services. A number of the Group’s 
customers purchase goods on a sale or return basis, where at the year end the value of potential returns is unknown. Management 
have included an estimated provision for goods sold on a sale or return basis as a reduction to revenue.

In making this judgement, management has considered the detailed criteria for the recognition of revenue from the sale of goods 
set out in IFRS 15 ’Revenue’, and made a best estimate of the anticipated returns from customers.

Depreciation and amortisation

The Directors exercise judgement to determine useful lives and residual values of tangible and intangible assets. The assets are 
depreciated or amortised over their estimated useful life.

Impairment of inventory

Inventories are stated at the lower of cost and net realisable value. At the year end, the future sale value of some slow-moving and 
obsolete inventory is uncertain, and a provision has been included where management feels this value falls below cost. The level of 
provision is determined by management estimates based on historical and forecast sales and potential net realisable value.

Defined benefit pension scheme

The valuation of the Group’s defined benefit pension scheme assets and liabilities under IAS 19 ‘Employee Benefits’ is disclosed in note 
32. IAS 19 required a net asset or liability to be recognised in the Group balance sheet based upon relevant actuarial assumptions at 
each balance sheet date. The significant actuarial assumptions for the determination of the defined benefit obligation are discount rate, 
expected inflation assumptions and life expectancy. Management receives independent advice from an actuary in the preparation of 
these assumptions.

Intangible assets and goodwill

The Group holds a number of intangible assets and goodwill that have been acquired in business combinations. These assets are held at 
cost (which on initial recognition would in all cases be expected to be fair value) less amortisation and any impairment. At each balance 
sheet date management reviews the appropriate value of these assets to ensure there are no indicators of impairment that would require 
a write-down in fair value. Management also reviews future discounted cash flow forecasts to ensure the fair value is still appropriate.

Lease term

The lease term is a significant component in the measurement of both the right-of-use asset and lease liability. Judgement is exercised in 
determining whether there is reasonable certainty that an option to extend the lease or purchase the underlying asset will be exercised, or 
an option to terminate the lease will not be exercised, when ascertaining the periods to be included in the lease term. In determining the 
lease term, all facts and circumstances that create an economical incentive to exercise an extension option, or not to exercise a termination 
option, are considered at the lease commencement date. Factors considered may include the importance of the asset to the Group’s 
operations; comparison of terms and conditions to prevailing market rates; incurrence of significant penalties; existence of significant 
leasehold improvements; and the costs and disruption to replace the asset. The Group reassesses whether it is reasonably certain to 
exercise an extension option, or not exercise a termination option, if there is a significant event or significant change in circumstances.

Incremental borrowing rate

Where the interest rate implicit in a lease cannot be readily determined, an incremental borrowing rate is estimated to discount future 
lease payments to measure the present value of the lease liability at the lease commencement date. Such a rate is based on what the 
Group estimates it would have to pay a third party to borrow the funds necessary to obtain an asset of a similar value to the right-of-use 
asset, with similar terms, security and economic environment.

74

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS4. Revenue 

An analysis of the Group’s revenue is as follows:

Continuing operations

Sale of goods

Royalties

5. Segmental analysis

2020
£’000

2019
£’000

87,703

92,639

151

177

87,854

92,816

IFRS 8 requires operating segments to be identified on the basis of internal reports about the components of the Group that are 
regularly reviewed by the Chief Executive to allocate resources to the segments and to assess their performance. Based upon the nature 
and extent of these internal reports, the Directors are of the opinion that there are three reportable segments under IFRS 8, namely 
Portmeirion UK, Portmeirion North America and Global home fragrance. The Directors are of the opinion that only one class of business 
is being undertaken, that of the manufacture and sale of ceramics, home fragrances and associated homeware.

Revenue by origin

Portmeirion UK 

Portmeirion North America 

Global home fragrance

2020

Inter-
segment
sales
£’000

Sales to
third
parties
£’000

(3,307)

38,086

(223)

34,936

—

14,832

Total
sales
£’000

41,393

35,159

14,832

2019

Inter-
segment
sales
£’000

(2,569)

(136)

—

Sales to
third
parties
£’000

45,634

32,377

14,805

Total
sales
£’000

48,203

32,513

14,805

91,384

(3,530)

87,854

95,521

(2,705)

92,816

Inter-segment sales are charged at prevailing market prices.

The following table provides an analysis of the Group’s revenue by geographical market, irrespective of the origin of the products:

Revenue

United Kingdom

United States

South Korea

Rest of the World

2020
£’000

31,845

33,493

13,071

9,445

87,854

2019
£’000

32,579

32,477

20,758

7,002

92,816

The accounting policies of the reportable segments are the same as the Group’s accounting policies as described in note 2. Segment 
profit represents the profit earned by each segment without allocation of the share of results of associates, interest income, finance costs 
and income tax expense. This is the measure reported to the Group’s Chief Executive for the purpose of resource allocation and 
assessment of segment performance.

For the purposes of monitoring segment performance and allocating resources between segments the Group’s Chief Executive monitors 
the tangible, intangible and financial assets attributable to each segment. All assets are allocated to reportable segments with the 
exception of interests in associates. Assets used jointly by reportable segments are allocated on the basis of contribution earned by 
individual reportable segments.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

75

FINANCIAL STATEMENTS2020
£’000

1,144

869

180

2,193

(1,623)

(75)

13

(740)

(232)

(503)

(735)

2019
£’000

5,025

1,785

1,018

7,828

(315)

175

44

(632)

7,100

(1,286)

5,814

5. Segmental analysis continued

Operating profit by origin

Portmeirion UK

Portmeirion North America 

Global home fragrance

Operating profit

Unallocated items:

Exceptional items

Share of results of associated undertakings

Interest income

Finance costs

(Loss)/profit before tax

Tax

(Loss)/profit after tax

Other information

Capital additions

Depreciation and 
amortisation

Balance sheet:

Assets

2020

2019

Portmeirion
UK 
£’000

Portmeirion
North America
£’000

Global home
fragrance
£’000

Consolidated
£’000

Portmeirion
UK 
£’000

Portmeirion
North America 
£’000

Global home 
fragrance
£’000

Consolidated
£’000

1,682

2,053

1,406

5,141

1,543

191

788

2,522

1,503

1,802

1,214

4,519

1,495

1,285

1,146

3,926

Non-current segment assets

Other segment assets

10,041

27,715

10,084

16,375

15,055

10,661

35,180

54,751

9,898

9,573

14,867

23,831

15,083

8,377

34,338

47,291

Total segment assets

37,756

26,459

25,716

89,931

33,729

24,656

23,244

81,629

Interests in associates

Consolidated total assets

Liabilities 

—

89,931

713

82,342

Consolidated total liabilities

21,291

8,339

4,592

34,222

22,473

7,274

4,497

34,244

All non-current segment assets relate to the UK business other than £10,084,000 (2019: £9,573,000) which relate to the North America 
business segment.

Reconciliation of earnings before interest, tax, depreciation and amortisation (EBITDA)

Operating profit less exceptional items

Add back:

Depreciation

Amortisation

Earnings before interest, tax, depreciation and amortisation

2020
£’000

570

3,671

848

5,089

2019
£’000

7,513

3,249

677

11,439

76

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS6. Operating costs

Cost of inventories recognised as an expense

Movement on inventory impairment provision

Other external charges

Staff costs (note 7)

Covid-19 Government support

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangible assets

Impairment of trade receivables

Cost of research and development

Net foreign exchange losses

2020
£’000

41,230

582

14,366

27,324

(3,475)

1,634

2,037

848

500

538

77

2019
£’000

40,980

(1,936)

14,650

26,912

—

1,479

1,770

677

9

412

35

85,661

84,988

Government grants were receivable as part of Government initiatives to provide financial support as a result of Covid-19 lockdowns. 
There are no future related costs in respect of these grants which are receivable solely as compensation for past expenses.

The Group received funding from the UK Government’s ‘Coronavirus Job Retention Scheme’ and retail support grants, the US 
Government’s ‘Paycheck Protection Programme’ and the Canadian Government’s ‘Emergency Wage Subsidy’. In total this support 
amounted to £3,475,000 (2019: £nil) and is included as a credit within operating costs. 

Exceptional items by type are as follows:

Restructuring costs

Acquisition costs

Share issue costs

Covid-19 costs

Gain on disposal of associate

2020
£’000

1,288

104

55

176

—

1,623

2019
£’000

688

574

—

—

(947)

315

Restructuring costs relate to a redundancy exercise undertaken within the Group, acquisition costs have been incurred on the purchase 
of Portmeirion Canada Inc., share issue costs relating to legal and listing fees were incurred in the raising of finance and Covid-19 costs 
were required to make the business covid secure for the health and safety of all employees. All of these costs are exceptional in nature 
and non-recurring.

7. Staff numbers and costs

The average number of persons employed during the year, including Directors:

Operatives

Support staff

2020
Number

2019
Number

491

359

850

496

351

847

The Company had no employees in the current or preceding years. All employee costs are paid for by Group companies.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

77

FINANCIAL STATEMENTS7. Staff numbers and costs continued

Staff costs

Wages and salaries

Social security costs

Other pension costs

Non-monetary benefits

Directors’ emoluments:

Salary and fees, taxable benefits and incentive

Long-term incentive plan

Pension contributions

2020
£’000

2019
£’000

22,982

22,587

2,036

1,407

1,992

1,605

26,425

26,184

899

728

27,324

26,912

2020
£’000

2019
£’000

1,483

1,526

23

106

80

120

1,612

1,726

The Directors’ emoluments disclosed above reflect emoluments received by the Directors for the period in 2020 during which they were 
a Director of the company.

There were no gains made on the exercise of share options in 2020 (2019: £nil).

Number of Directors who were members of a defined contribution pension scheme during the year

Number of Directors who exercised options over shares in the ultimate parent company

Remuneration of the highest paid Director:

Salary and fees, taxable benefits and incentive

Long-term incentive plan

Pension contributions

8. Auditors’ remuneration

Fees payable to the Group’s auditors for the audit of the Group’s annual accounts

Other audit related services – interim review

The audit of the Company’s subsidiaries

Total audit related fees

Fees payable to the Group’s auditors and their associates in respect of associated pension schemes

Audit of the Portmeirion Potteries Limited Retirement Benefits Scheme

2020 
 Number

2019
Number

6

1

2020
£’000

391

23

22

436

2020
£’000

101

15

20

136

5

5

6

2

2019
£’000

576

55

24

655

2019
£’000

90

7

15

112

5

5

The audit fee for the Company was £2,000 (2019: £1,700).

Fees payable to Mazars LLP and their associates for non-audit services to the Company are £nil (2019: £nil). There were no non-audit 
services provided on a consolidated basis in 2020 (2019: £nil).

78

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS9. Interest income

Bank deposits

Unrealised profits on financial derivatives

Net interest income on pension scheme deficit (note 32)

Interest income relates to amounts received on financial assets and classified as cash and cash equivalents.

10. Finance costs

Interest paid

Interest on lease liabilities

Realised losses on financial derivatives

Interest paid relates to amounts paid on financial liabilities held at amortised cost.

11. Taxation on profit on ordinary activities

Current taxation

United Kingdom corporation tax at 19% (2019: 19%)

Overseas taxation

Deferred taxation

Origination and reversal of temporary differences

Pension scheme

2020
£’000

12

—

1

13

2020
£’000

561

179

—

740

2019
£’000

11

17

16

44

2019
£’000

487

138

7

632

2020
£’000

2019
£’000

(40)

(155)

(195)

302

396

698

503

519

168

687

392

207

599

1,286

United Kingdom corporation tax is calculated at 19% (2019: 19%) of the estimated assessable profit for the year. Taxation for other 
jurisdictions is calculated at the rates prevailing in the respective jurisdictions.

The actual tax charge for the current and the previous year differs from the standard rate for the reasons set out in the following reconciliation:

(Loss)/profit on ordinary activities before taxation

Tax on (loss)/profit on ordinary activities at standard rate of 19% (2019: 19%)

Factors affecting charge for the year:

Expenses not deductible for tax purposes and other adjustments

Foreign tax charged at higher rates than UK standard rate

Adjustments in respect of previous periods

Deferred tax rate change

Differences relating to associates’ tax charge

Total tax on profit on ordinary activities

Future tax charges will be impacted by any tax rate changes.

2020
£’000

(232)

(44)

66

2

92

387

—

503

2019
£’000

7,100

1,349

(146)

86

30

—

(33)

1,286

Annual Report and Accounts 2020  •  Portmeirion Group PLC

79

FINANCIAL STATEMENTS12. Dividends paid

Final dividend of 0.00p per share paid in respect of the year ended 31 December 2019 
(2019: final dividend of 29.50p per share paid in respect of the year ended 31 December 2018)

Interim dividend of 0.00p per share paid in respect of the year ended 31 December 2020 
(2019: interim dividend of 8.00p per share paid in respect of the year ended 31 December 2019)

Unclaimed dividends written back

Total dividends (received)/paid in the year

2020
£’000

—

—

(4)

(4)

2019
£’000

3,138

852

—

3,990

Due to the unprecedented uncertainty facing businesses around the world from Covid-19, the Board is not recommending a final 
dividend at this time (2019: 0.00p), giving total dividends paid and proposed for the year of 0.00p (2019: 8.00p).

13. Earnings per share

The calculation of basic and diluted earnings per share is based on the following data:

Basic earnings per share 

Effect of dilutive securities:

 − employee share options

Diluted earnings per share

2020

Weighted
average
number
of shares

Earnings
£’000

Earnings
per share
(p)

Earnings
£’000

2019

Weighted
average
number
of shares

Earnings
per share
(p)

(735) 12,208,723

(6.02)

5,814 10,637,059

54.66

— 

—

— 

— 

15,935

— 

(735) 12,208,723

(6.02)

5,814 10,652,994

54.58

The calculation of basic and diluted headline earnings per share adjusted for exceptional items and associated tax benefits is based 
on the following data:

Basic earnings per share 

Effect of dilutive securities:

 − employee share options

Diluted earnings per share

14. Goodwill

Cost

At 1 January and 31 December 2020 

2020

Weighted
average
number
of shares

Earnings
£’000

Earnings
per share
(p)

Earnings
£’000

2019

Weighted
average
number
of shares

Earnings
per share
(p)

605 12,208,723

4.96

5,991 10,637,059

56.32

—

8,335

605 12,217,058

—

4.95

— 

15,935

— 

5,991 10,652,994

56.24

Total
£’000

8,978

Goodwill acquired in a business combination is allocated, at acquisition, to the cash-generating units, or group of units that are 
expected to benefit from that business combination. 

The Group tests annually for impairment, or more frequently if there are indications that goodwill might be impaired. Goodwill has been 
tested for impairment during the year.

The recoverable amounts of the cash-generating units are determined from value in use calculations. The key assumptions for the value 
in use calculations are those regarding the discount rates, growth rates and expected changes to selling prices and direct costs during 
the year. Management estimates discount rates using pre-tax rates that reflect current market assessments of the time value of money 
and the risks specific to the cash-generating unit. Future growth rates and expected changes to selling prices and direct costs are 
estimated based upon historical and anticipated trading performance. There have been no significant changes in these assumptions 
during the financial year.

80

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS14. Goodwill continued

The Group prepares cash flow forecasts derived from the most recent financial budgets approved by management and projects these 
cash flows by 5 years and then into perpetuity at a growth rate of 1.5% for all cash generating units. These budgets are based on current 
trading performance and do not envisage any changes to the current business model. This rate does not exceed the average long-term 
growth rate for the relevant markets.

The rate used to discount the forecast cash flows is 5%.

The Directors performed sensitivity analysis on the estimates of value in use by assuming no growth in cash flow forecasts in one 
scenario and by increasing the discount rate to 10% in another scenario. It was found that the excess of value in use over the carrying 
amount would be reduced, but still no impairment would be required.

Goodwill includes £7,229,000 relating to the Global home fragrance division and £1,749,000 relating to the Portmeirion North America division. 

15. Intangible assets

Cost

At 1 January 2019

Additions

Recognised on acquisition of a subsidiary

Disposals

Exchange rate adjustments

At 1 January 2020

Additions

Recognised on acquisition of a subsidiary

Transfer

Exchange rate adjustments

At 31 December 2020

Amortisation

At 1 January 2019

Charge for the year

On disposals

Exchange rate adjustments

At 1 January 2020

Charge for the year

Transfer

Exchange rate adjustments

At 31 December 2020

Net book value

At 31 December 2020

At 31 December 2019

 Computer 
software
£’000

Customer
lists
£’000

Intellectual
property
£’000 

Total
£’000

9,196

450

2,319

(1)

(128)

2,070

6,591

—

—

—

—

— 

2,319

—

(128)

2,070

8,782

11,836

— 

—

—

—

— 

—

—

(68)

196

41

423

(68)

535

450

—

(1)

—

984

196

41

423

—

1,644

2,070

8,714

12,428

266

99

(1)

—

364

147

427

— 

938

706

620

552 

207

—

—

759 

207

—

— 

2,698

371

—

(3)

3,516

677

(1)

(3)

3,066

4,189

494

—

(12)

848

427

(12)

966

3,548

5,452

1,104

1,311

5,166

5,716

6,976

7,647

Included within intellectual property are the rights to certain intellectual property and the trade names of Spode and Royal Worcester 
(purchased in April 2009), the intellectual property recognised at fair value on the acquisition of Wax Lyrical (purchased in May 2016) 
and the intellectual property of Nambé (purchased July 2019).

Customer lists includes the amounts recognised at fair value on the acquisition of Wax Lyrical (purchased in May 2016).

At the year end the Spode and Royal Worcester intellectual property had a carrying value of £564,000 (2019: £626,000). The remaining 
amortisation period is nine years.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

81

FINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
 
15. Intangible assets continued

At the year end the Wax Lyrical intellectual property had a carrying value of £2,685,000 (2019: £2,945,000) and the customer lists had 
a carrying value of £1,104,000 (2019: £1,311,000). The remaining amortisation periods are ten years four months and five years four 
months respectively.

At the year end the Nambé intellectual property had a carrying value of £1,917,000 (2019: £2,145,000). The remaining amortisation 
period is thirteen years and seven months.

16. Property, plant and equipment

Cost

At 1 January 2019

Additions

Recognised on acquisition of a subsidiary

Disposals

Transfers

Exchange rate adjustments

At 1 January 2020

Additions

Recognised on acquisition of a subsidiary

Disposals

Transfers

Exchange rate adjustments

At 31 December 2020

Depreciation

At 1 January 2019

Charge for the year

On disposals

Transfers

Exchange rate adjustments

At 1 January 2020

Charge for the year 

On disposals

Transfers

Exchange rate adjustments

At 31 December 2020

Net book value

At 31 December 2020

At 31 December 2019

Land and buildings

Freehold
£’000

Long leasehold
£’000

Leasehold
improvements
£’000

Plant and
vehicles
£’000

Total
£’000

3,855

3,874

1,619

16,502

25,850

163

945

— 

—

(130)

4,833

188

—

— 

—

(68)

— 

—

—

— 

—

232

207

—

(358)

(63)

1,153

481

(383)

358

(234)

1,548

1,633

(383)

— 

(427)

3,874

1,637

17,877

28,221

— 

—

—

—

— 

58

4

—

6

(40)

2,310

2,556

54

(229)

(429)

(134)

58

(229)

(423) 

(242)

4,953

3,874 

1,665

19,449

29,941

2,101

95 

—

—

(79)

2,117

144 

—

39

(45)

276

51

— 

— 

—

327

51

— 

—  

—

1,293

12,514

16,184

142

—

(358)

(49)

1,028

155

—

4

(39)

1,191

1,479

(378)

358

(197)

(378)

— 

(325)

13,488

16,960

1,284

1,634

(219)

(466)

(124)

(219)

(423) 

(208)

2,255

378 

1,148

13,963

17,744

2,698

2,716

3,496

3,547

517

609

5,486

12,197

4,389

11,261

The Long Leasehold property has a peppercorn rent where the lease premium was paid in total on completion of the purchase. 
At 31 December 2020, there are 135 years remaining on the lease. At 31 December 2020, the Group had entered into contractual 
commitments for the acquisition of property, plant and equipment amounting to £1,356,000 (2019: £120,000).

82

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS 
 
 
 
 
 
 
 
 
 
17. Right-of-use assets

Cost

At 1 January 2020

Additions

Disposals

Recognised on acquisition of a subsidiary

Exchange rate adjustments

At 31 December 2020

Amortisation

At 1 January 2020

Charge for the year

Exchange rate adjustments

At 31 December 2020

Net book value

At 31 December 2020

At 31 December 2019

 Land & 
buildings
£’000

7,234

2,338

(26)

483

(142)

Other
£’000 

Total
£’000

645

51 

(7) 

—

—

7,879

2,389

(33)

483

(142)

9,887

689

10,576

1,494

1,789

(104) 

3,179

6,708

5,740

239

248

—

487

202

406

1,733

2,037

(104)

3,666

6,910

6,146

The Group leases land and buildings for its offices, warehouses and retail outlets under agreements of between five to one hundred 
years with, in some cases, options to extend. The leases have various escalation clauses. On renewal, the terms of the leases are 
renegotiated. The Group also leases plant and equipment under agreements of between three to seven years.

During the year, the Group acquired Portmeirion Canada Inc. which had right-of-use assets of £483,000 relating to land & buildings.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

83

FINANCIAL STATEMENTS 
 
 
 
 
 
18. Interests in associates
Group

Associated undertaking

Furlong Mills Limited 

Disposed on the 30 September 2019

Current assets

Non-current assets

Current liabilities

Non-current liabilities

Equity attributable to owners of the Company

Share of net assets

Discount on acquisition

Carrying value of the Group’s interest in the associate

Revenue

Profit from continuing operations 

Portmeirion Canada Inc. 

Subsidiary from the 12 August 2020

Current assets

Non-current assets

Current liabilities

Equity attributable to owners of the Company

Share of net assets

Adjustment for intercompany profit held in inventories

Carrying value of the Group’s interest in the associate

Revenue

Loss from continuing operations 

Aggregate carrying value of associated undertakings

2020
£’000

2019
£’000

—

—

—

— 

— 

— 

— 

— 

— 

— 

—

—

—

—

—

—

—

775

(75)

—

—

—

—

— 

— 

— 

— 

— 

7,473

300

1,660

11

(147)

1,524

762

(49)

713

2,466

(33)

713

A list of the investments in subsidiaries and associates, including the name, country of incorporation and proportion of ownership 
interest, is given in note 19.

Up to 11 August 2020, Portmeirion Canada Inc. has been accounted for as an associate as it was independently managed from Canada, 
and with a 50% share of ownership the Directors consider that the Group asserted significant influence but not joint control. The remaining 
shares of Portmeirion Canada Inc. were acquired on the 12 August 2020 and the company has been accounted for as a subsidiary for 
the remainder of the financial year.

19. Investment in subsidiaries

Company investment in subsidiary undertakings:

30,100 ordinary shares of £1 each in Portmeirion Group UK Limited representing 100% of the issued share 
capital at cost

Capital contributions made to subsidiary undertakings:

Portmeirion Group UK Limited

Portmeirion Enterprises Limited

Portmeirion Distribution Limited

84

Annual Report and Accounts 2020  •  Portmeirion Group PLC

2020
£’000

2019
£’000

1,455

1,455

21,375

10,146

705

60

705

60

23,595

12,366

Notes to the Financial Statements continuedFINANCIAL STATEMENTS19. Investment in subsidiaries continued

No interest is charged on these capital contributions.

At 31 December 2020 the Company had the following subsidiary and associated undertakings:

Country of operation 
and incorporation

Legal/registered address

Nature of business

Subsidiary undertakings

Portmeirion Group UK Limited

England and Wales

London Road, Stoke-on-Trent ST4 7QQ Ceramic manufacturer, marketing 

and distribution of homeware

Portmeirion Enterprises Limited(1)

England and Wales

London Road, Stoke-on-Trent ST4 7QQ Intermediate holding company

Portmeirion Distribution Limited(1)

England and Wales

London Road, Stoke-on-Trent ST4 7QQ Property company

Portmeirion Services Limited(1)

England and Wales

London Road, Stoke-on-Trent ST4 7QQ Dormant

Portmeirion Group USA, Inc.(2)

USA

Portmeirion Group Designs, LLC(3) USA

Nambé LLC.(3)

USA

105 Progress Lane, Waterbury, 
Connecticut, USA 06705

105 Progress Lane, Waterbury, 
Connecticut, USA 06705

Marketing and distribution 
of homeware

Online marketing and distribution 
of homeware

200 West DeVarges Street, Unit 8, 
Santa Fe, New Mexico, 87501

Design, marketing and distribution 
of homeware

Portmeirion Group Hong Kong 
Limited(1)

Hong Kong

Unit B, 17/F, United Centre, 
95 Queensway, Admiralty, Hong Kong

Intermediate holding company

Portmeirion (Shenzhen) Trading 
Company Limited(4)

China

Lighthouse Holdings Limited(1)

England and Wales

Wax Lyrical Limited(5)

England and Wales

Colony Deutschland GmbH(6)

Germany

Room A807, Block A, Lianhe Plaza, 
Futian District, Shenzhen, People’s 
Republic of China

Lindal-in-Furness, Ulverston, Cumbria 
LA12 0LD

Marketing and distribution 
of homeware

Intermediate holding company

Lindal-in-Furness, Ulverston, Cumbria 
LA12 0LD

Manufacture, marketing and 
distribution of home fragrances 

Unsöldstrasse 2, 80538 Muchen,  
Germany

Marketing and distribution 
of homeware

Colony Gift Corporation Limited(6) England and Wales

Lindal-in-Furness, Ulverston, Cumbria 
LA12 0LD

Dormant

Wax Lyrical SAS(6)

France

Portmeirion Canada Inc.(1)

Canada

13-15, 13 Rue Taitbout, 75009 Paris, 
France

Marketing and distribution 
of homeware

20 Voyager Court South, Rexdale, 
Etobicoke, Toronto, Ontario, Canada

Marketing and distribution 
of homeware

The companies are incorporated in England and Wales and registered in England and Wales except where stated. The share capital of 
all subsidiary undertakings consists solely of ordinary shares. The Company holds 100% of the share capital of all subsidiaries.

Notes:

(1)  Wholly owned by Portmeirion Group UK Limited.

(2)  Wholly owned by Portmeirion Enterprises Limited.

(3)  Wholly owned by Portmeirion Group USA, Inc.

(4)  Wholly owned by Portmeirion Group Hong Kong Limited.

(5)  Wholly owned by Lighthouse Holdings Limited.

(6)  Wholly owned by Wax Lyrical Limited.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

85

FINANCIAL STATEMENTS20. Inventories
Group

Raw materials and other consumables

Work in progress

Finished goods 

21. Trade and other receivables
Group

Amounts receivable for the sale of goods

Allowance for doubtful debts

Trade receivables

Amounts owed by associated undertakings

Other receivables

Prepayments and accrued income

2020
£’000

3,814

1,031

22,468

27,313

2019
£’000

2,991

805

22,823

26,619

2020
£’000

2019
£’000

13,975

17,367

(400)

(96)

13,575

17,271

—

191

246

150

1,503

1,607

15,269

19,274

Generally no interest is charged on receivables; however, there is provision in the Group’s terms and conditions for interest to be charged 
on late payments. The allowance for doubtful debts has been determined by reference to past default experience and a review of 
specific customers’ debts at the year end.

Included in the Group’s trade receivable balance are receivables with a carrying amount of £558,000 (2019: £2,617,000) which are past 
due at the reporting date for which the Group has not provided as there has not been a significant change in credit quality and the 
amounts are still considered recoverable. The Group does not hold any collateral over these balances. The average age of these 
receivables is 56 days (2019: 68 days).

In determining the recoverability of a trade receivable the Group considers any change in the credit quality of the trade receivable from 
the date credit was initially granted up to the reporting date. The concentration of credit risk is limited due to the customer base being 
large and unrelated. Accordingly, the Directors believe that there is no further credit provision required in excess of the allowance for 
doubtful debts.

Included in the allowance for doubtful debts are individually impaired trade receivables with a balance of £170,000 (2019: £nil), owed by 
companies which have been placed into liquidation. The impairment recognised represents the difference between the carrying amount 
of these trade receivables and the present value of the expected liquidation proceeds. The Group does not hold any collateral over 
these balances.

Movement in the allowance for doubtful debts

Balance at the beginning of the year

Impairment losses recognised

Amounts written off as uncollectable

Balance at the end of the year

2020
£’000

96

500

(196)

400

2019
£’000

369

9

(282)

96

86

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS21. Trade and other receivables continued
Company

Amounts owed by subsidiary undertakings

2020
£’000

3,730

2019
£’000

3,928

The Directors consider that the carrying amount of trade and other receivables for the Group and the Company approximates to their 
fair value.

22. Cash and cash equivalents
Group

Cash and cash equivalents

2020
£’000

11,590

2019
£’000

1,151

Cash and cash equivalents comprise cash held by the Group including overdrafts and short-term bank deposits with an original maturity 
of three months or less. The carrying amount of these assets approximates to their fair value.

23. Trade and other payables
Group

Trade payables and accruals

Other taxation and social security

Other payables

2020
£’000

2019
£’000

11,580

11,540

706

315

990

385

12,601

12,915

Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The average credit 
period taken for trade purchases is 38 days (2019: 39 days). For most suppliers no interest is charged on the trade payables from the 
date of invoice to the end of the following month. Thereafter, interest may be charged on the outstanding balances at various interest 
rates. The Group’s policy is to pay all payables within the credit timeframe.

The Directors consider that the carrying amount of trade payables approximates to their fair value.

Included in other payables is £8,000 in relation to a cash-settled share-based payments liability. 

24. Lease liabilities
Group

Less than 1 month

1 – 3 months

Over 3 months

Total lease liability less than one year

Total lease liability greater than one year

2020
£’000

194

554

1,395

2,143

5,096

7,239

2019
£’000

133

267

873

1,273

5,083

6,356

Annual Report and Accounts 2020  •  Portmeirion Group PLC

87

FINANCIAL STATEMENTS25. Borrowings

The Group has four facilities:

a)  A £5,000,000 overdraft facility available until 31 August 2021. Interest is payable at 1.90% on the net pooled fund balance, plus bank 

base rate on net sterling borrowings.

b)  A £10,000,000 loan facility repayable in equal quarterly instalments until 4 October 2021. Interest is payable at an average 1.38% 

above three-month LIBOR. At the year end the outstanding balance was £2,000,000 which net of deferred facility fee costs of £12,000 
left the balance sheet value of £1,988,000 (note 29).

c)  A £10,000,000 loan facility repayable in equal quarterly instalments, followed by a final instalment on 12 January 2025. Interest 
is payable at an average 1.90% above three-month LIBOR. At the year end the outstanding balance was £9,000,000 which 
net of deferred facility fee costs of £65,000 left the balance sheet value of £8,935,000 (note 29).

d)  A £10,000,000 revolving credit facility available until 26 May 2022. Interest is payable at 1.75% above three-month LIBOR.

These facilities are secured by an unlimited debenture from the Group and the Company and a first charge over the Group’s property.

The overdraft was not being utilised at 31 December 2020 (2019: £581,000). The revolving credit facilities were not being utilised at 
31 December 2020.

26. Deferred tax
Group

The following are the major deferred tax liabilities and assets recognised by the Group and movements thereon during the current and 
prior reporting years:

Accelerated
tax
depreciation
£’000

Retirement
benefit
obligations
£’000

Share-
based
payment
£’000

Capital
gain
rolled over
£’000

(192)

—

—

—

—

(192)

(23)

—

—

—

6

(17)

—

3

—

(8)

(7)

—

4

—

(11)

(215)

Other
temporary
differences
£’000

340

(178)

485

—

46

693

(121)

38

—

(26)

584

Temporary
difference
acquired
intangibles
£’000

(803)

80

—

—

—

(723)

3

—

—

—

(720)

Total
£’000

(991)

(599)

485

3

322

(780)

(698)

38

4

817

(619)

At 1 January 2019

(Charge)/credit to income

Acquired on acquisition of Nambé LLC 

Credit to equity 

Charge to other comprehensive income

At 1 January 2020

(Charge)/credit to income

Acquired on acquisition of Portmeirion 
Canada Inc.

Credit to equity 

Charge/(credit) to other comprehensive 
income

At 31 December 2020

(343)

(277)

—

—

—

(620)

(154)

—

—

—

(774)

1

(207)

—

—

276

70

(396)

—

—

843

517

88

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS26. Deferred tax continued
Group continued

Deferred tax assets and liabilities are offset where the Group has a legally enforceable right to do so. The following is the analysis of 
the deferred tax balances (after offset) for financial reporting purposes:

Deferred tax liability

Deferred tax asset

2020
£’000

(738)

119

(619)

2019
£’000

(1,086)

306

(780)

At the balance sheet date, the Group had no unused tax trading losses and no capital losses (2019: £nil) available for offset against 
future profits.

Temporary differences arising in connection with interests in associates and joint ventures are insignificant.

27. Share capital

Allotted, called up and fully paid share capital: 

– ordinary shares of 5p each

2020

Number
 ’000

£’000

2019

Number
’000

£’000

14,204

710

11,107

555

The market price of the Company’s shares at 31 December 2020 was 500.0p per share. During the year the price ranged between 
239.58p and 838.52p per share.

The Company has one class of ordinary shares which carry no right to fixed income.

During the year, 3,096,604 shares were issued with a nominal value of 5p per share.

Equity-settled share options and cash-settled share options granted to Directors and employees (note 34) and still outstanding 
at 31 December 2020 were as follows:

2018 Deferred Incentive Plan

2018 Deferred Incentive Plan

2012 Approved Plan

2012 Unapproved Plan

2012 Approved Plan

2012 Unapproved Plan

Portmeirion Group Phantom Option Plan

2012 Approved Plan

2012 Unapproved Plan

Number
of shares 

8,330

8,363

8,524

Exercise
price per
share
(p) 

Dates on which exercisable

Earliest

Latest

— 22.05.2021 20.08.2021

— 09.08.2022 07.11.2022

1,180.0 23.05.2021 21.05.2028

125,087

1,180.0 23.05.2021 21.05.2028

12,549

61,751

36,000

48,616

980.0 09.08.2022 07.08.2029

980.0 09.08.2022 07.08.2029

446.0 05.05.2023 03.05.2030

446.0 05.05.2023 03.05.2030

125,884

446.0 05.05.2023 03.05.2030

Options held by the Directors are shown in the Directors’ Remuneration Report on pages 50 and 51.

28. Own shares

Treasury shares

At 1 January

Shares issued under employee share schemes

At 31 December

2020
£’000

431

(6)

425

2019
£’000

439

(8)

431

Annual Report and Accounts 2020  •  Portmeirion Group PLC

89

FINANCIAL STATEMENTS28. Own shares continued

ESOP shares

At 1 January

Shares issued under employee share schemes

At 31 December

Total at 31 December

2020
£’000

2,715

—

2,715

3,140

2019
£’000

2,818

(103)

2,715

3,146

The Group currently holds 226,975 (2019: 230,382) ordinary shares of 5p each in treasury.

The ESOP share reserve represents the cost of shares in Portmeirion Group PLC purchased in the market and held by the Portmeirion 
Employees’ Share Trust to satisfy options under the Group’s share option schemes (note 34). The number of ordinary shares held by the 
Portmeirion Employees’ Share Trust at 31 December 2020 was 234,523 (2019: 234,523).

29. Notes to the statements of cash flows
Group

Current borrowings

Non-current borrowings

Total liabilities from financing activities

Notes:

1 January
2020

Financing  (1) 
cash flows

Other (2) 

changes

31 December
 2020

4,543

8,930

13,473

(581)

(2,000)

(2,581)

10

21

31

3,972

6,951

10,923

(1)  The cash flows make up the net amount of repayments of borrowings in the cash flow statement.

(2)  Other changes are the amortisation of upfront facility fees.

30. Contingent liabilities 

The Group and the Company have given a guarantee of up to $900,000 to the landlord of the premises of Portmeirion Group USA, Inc. 
located in Connecticut, USA. The Group and the Company have also provided a guarantee to the Trustees of the UK defined benefit 
pension scheme which guarantees all present and future obligations and liabilities up to a maximum amount equal to the entire 
aggregate liability.

31. Related party transactions 

Transactions between the Group and its subsidiaries, which are related parties, have been eliminated on consolidation and are not 
disclosed in this note. Transactions between the Group and its associates and the Company and its subsidiaries and associates are 
disclosed below.

Group

The transactions during the year with associated undertakings were:

Portmeirion Canada Inc.

The outstanding balances at 31 December 2020 with associated undertakings were:

Portmeirion Canada Inc.

Sales
2020
£’000

474

Debtor
2020
£’000

—

Sales
2019
£’000

1,087

Debtor
2019
£’000

246

Purchases
2020
£’000

Purchases
2019
£’000

—

—

Creditor
2020
£’000

—

Creditor
2019
£’000

—

Sales to Portmeirion Canada Inc. are made at prices agreed between Portmeirion Group UK Limited and Portmeirion Canada Inc. The sales 
figure includes management fees for Group services. The sales figure is up to 11 August 2020 before the associate became a subsidiary.

90

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS31. Related party transactions continued
Group continued

Transactions with Directors relate to the companies share issue. This was on 04 May 2020, under the Portmeirion 2012 Approved and 
Unapproved Share Option Plan, when 21,000, 40,000, 21,000, 29,000, 7,500, 10,000 and 15,000 share option awards were granted to 
P Atherton, M Raybould, M Knapper, D Sproston, M Macdonald, J Gale and B Robedee respectively at an option price of £4.46 per share 
when the market price was £4.22 per share. The share options for P Atherton lapsed on 31 October 2020 after they left the business.

Several of the Directors made purchases of goods from the Group during the year on the same terms as those available to all 
employees. Total purchases did not exceed £3,000 for any Director in the year or in the prior year.

No Director of the Company had a financial interest in any material contract, other than those for service, to which the Company 
was a party during the financial year.

The key management personnel of the Group are considered to be the Directors, the remuneration of whom is set out in note 7 on page 78.

Company

During 2020 net transactions totalling £198,000 were credited (2019: £155,000) to the intercompany account with the Company’s 
subsidiary, Portmeirion Group UK Limited. These transactions represented payments and receipts made on behalf of the Company 
by Portmeirion Group UK Limited, share issue funds, reclaimed dividends and the charge for share-based payments.

During the year there were no changes in the Portmeirion Employees’ Share Trust (2019: £103,000 decrease). The purpose of the loan is 
for acquiring shares to satisfy Group share option exercises (note 34). The total outstanding loan is now £2,715,000 (2019: £2,715,000). 
The ESOP share reserve is disclosed in note 28.

The outstanding balances with subsidiary undertakings at 31 December 2020 and 31 December 2019 are shown in note 21.

32. Pensions

The Group operates group personal pension plans in the UK and a discretionary money purchase scheme in the USA.

The total cost charged to income of £1,407,000 (2019: £1,605,000) represents contributions payable to these schemes by the Group at 
rates specified in the rules of the schemes.

The UK defined benefit scheme was frozen, i.e. closed to new entrants and for future accrual of benefits, at 5 April 1999. Following the 
decision for the scheme to be frozen, formal notice was given to employees in January 1999. A defined contribution pension scheme 
commenced on 6 April 1999 for all eligible UK employees. This scheme was closed on 31 October 2002 and was replaced by a group 
stakeholder pension plan. Membership in this scheme was transferred to a group personal pension plan during 2013.

All equity and debt instruments have quoted prices in active markets.

Investment risk

The present value of the defined benefit liability is calculated using a discount rate determined by reference to high quality corporate 
bond yields; if the return on plan assets is below this rate, it will increase the scheme deficit.

Interest risk

A decrease in the bond interest rate will increase the scheme liability.

Longevity risk

The present value of the defined benefit scheme liability is calculated by reference to the best estimate of the mortality of the scheme 
participants both during and after their employment. An increase in the life expectancy of the scheme participants will increase the 
scheme’s liability.

Salary risk

The present value of the defined benefit scheme liability is calculated by reference to the salary of scheme participants at the point 
the scheme was closed. As such, only inflationary increases in the salary of scheme participants will increase the scheme’s liability.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

91

FINANCIAL STATEMENTS32. Pensions continued
Valuation and assumptions

For the defined benefit scheme, the most recent triennial valuation was at 5 April 2017. The main actuarial assumptions used in the 
valuation were:

•  RPI for current pensioners of 3.50% per annum;

•  RPI for future pensioners of 4.00% per annum; 

•  CPI of 2.40% per annum;

•  pre-retirement valuation rate of interest of 3.30% per annum;

•  post-retirement valuation rate of interest for current pensioners of 1.80% per annum;

•  post-retirement valuation rate of interest for future pensioners of 2.60% per annum; and

•  mortality experience based upon S2PA tables with projections based on year of birth with a long-term rate of improvement of 1.50% 

per annum.

At the date of the last valuation on 5 April 2017 the market value of the scheme assets was £33,423,000 and the scheme had a 
deficiency of £4,099,000.

The actuarial valuation of the scheme was updated at 31 December 2020 in accordance with IAS 19 by qualified actuaries.

The major assumptions used by the actuaries were: 

Rate of increase of pensions in payment: 

 − Post 06.04.88 GMP

 − Pre 06.04.97 excess over GMP

 − Post 06.04.97 pension

 − Rate of revaluation of pensions in deferment

Rate used to discount scheme liabilities

Inflation assumption:

 − RPI

 − CPI

Life expectancy at 65 for a member:

 − Currently aged 65 – male

 − Currently aged 45 – male

 − Currently aged 65 – female

 − Currently aged 45 – female

Sensitivity analysis

2020

2019

2.80%

5.00%

2.80%

2.00%

1.25%

2.90%

2.00%

20.9

22.3

23.3

24.8

2.85%

5.00%

2.85%

1.85%

1.95%

2.95%

1.85%

21.6

22.6

23.9

25.0

Significant actuarial assumptions for the determination of the defined benefit obligation are discount rate, expected inflation increases 
and life expectancy. The sensitivity analysis below has been determined based on reasonably possible changes of the respective 
assumptions occurring at the end of the reporting period, while holding all other assumptions constant.

If the discount rate is 0.25% lower, the defined benefit obligation would increase by £1,837,000 (2019: £1,544,000).

If inflation and related assumptions increased by 0.25%, the defined benefit obligation would increase by £264,000 (2019: £210,000).

If life expectancy increased by one year for both men and women, the defined benefit obligation would increase by £2,173,000 
(2019: £1,716,000).

92

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS32. Pensions continued
Sensitivity analysis continued

The sensitivity analysis presented may not be representative of the actual change in the defined benefit obligation as it is unlikely 
that the changes in assumptions would occur in isolation of one another as some of the assumptions may be correlated.

In presenting the above sensitivity analysis, the present value of the defined benefit obligation has been calculated using the projected 
unit credit method at the end of the reporting period, which is the same as that applied in calculating the defined benefit obligation 
liability recognised in the balance sheet.

There was no change in the methods and assumptions used in preparing the sensitivity analysis from prior years.

Analysis of scheme assets and liabilities

The amount included in the balance sheet arising from the Group’s obligations in respect of its defined benefit scheme is as follows:

Scheme assets

Equities

Bonds

Gilts

Diversified growth funds

Insured pensions

Cash

Total fair value of assets

Present value of defined benefit obligations

Deficit in the scheme

Analysis of the amount charged to operating profit

Current service cost

Past service cost

Analysis of the amount included in the income statement

Interest on pension scheme assets

Interest on pension scheme liabilities

Amount credited to interest income

Amounts recognised in the consolidated statement of comprehensive income

Return on plan assets (excluding amounts included in net interest expense)

Actuarial gains and losses arising from changes in financial assumptions

Actuarial gains and losses arising from changes in demographic assumptions

Actuarial gains and losses arising from experience adjustments 

2020 
Fair
value
£’000

2019 
Fair
value
£’000

5,622

10,181

11,723

7,305

4,175

220

5,892

9,016

10,387

6,689

5,221

150

39,226

37,355

(41,947)

(37,769)

(2,721)

(414)

2020
£’000

—

—

—

2020
£’000

727

(726)

1

2020
£’000

1,287

(4,202)

113

(406)

2019
£’000

—

—

—

2019
£’000

965

(949)

16

2019
£’000

3,072

(4,997)

373

(72)

Remeasurement of the net defined benefit pension scheme liability

(3,208)

(1,624)

The Group has assessed the impact of GMP equalisation on the defined benefit obligation. This has not been accounted for on the basis 
it is both immaterial and highly judgemental.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

93

FINANCIAL STATEMENTS32. Pensions continued
Amounts recognised in the consolidated statement of comprehensive income continued

The cumulative amount of actuarial gains and losses recognised in the consolidated statement of comprehensive income since adoption 
of IFRS is a loss of £9,967,000 (2019: £6,759,000).

Analysis of movements in scheme assets and liabilities 

Movements in the present value of defined benefit obligations were as follows:

At 1 January

Service cost

Interest cost

Remeasurements (financial assumptions)

Remeasurements (demographic assumptions)

Remeasurements (experience adjustments)

Benefits paid

At 31 December

Movements in the fair value of scheme assets were as follows:

At 1 January

Interest on assets

Remeasurement of assets

Contributions by the employer

Benefits paid

At 31 December

Pension contributions

2020
£’000

2019
£’000

37,769

33,261

—

726

—

949

4,202

4,997

(113)

406

(373)

72

(1,043)

(1,137)

41,947

37,769

2020
£’000

2019
£’000

37,355

33,255

727

1,287

900

965

3,072

1,200

(1,043)

(1,137)

39,226

37,355

The estimated amount of contributions expected to be paid to the scheme during the next financial year is £1,500,000 (2020: £900,000). 
The contributions were temporarily halted in 2020 due to Covid-19. The Group is contracted to paying into the scheme until June 2021, 
under the agreed schedule of contributions.

The average duration of the defined benefit obligation at the end of the reporting period is 17 years.

At 31 December 2020, contributions of £147,000 (2019: £152,000) due in respect of the current reporting period had not been paid 
over to the UK schemes.

In the United States there was a provision for payments into the money purchase scheme of £165,000 (2019: £143,000) at 31 December 2020.

33. Financial instruments

Details of the significant accounting policies and methods adopted, including the criteria for recognition, the basis of measurement 
and the basis on which income and expenses are recognised, in respect of each class of financial asset, financial liability and equity 
instrument are disclosed in note 2.

Financial risk management objectives

Capital management

The Group and the Company manage their capital to ensure that all entities in the Group will be able to continue as a going concern 
while maximising the return to stakeholders. The Group’s overall strategy remains unchanged from 2019.

The capital structure of the Group consists of cash and cash equivalents, borrowings and equity attributable to equity holders, 
comprising capital, reserves and retained earnings.

The Group is not subject to any externally imposed capital requirements. The Group Board reviews the capital structure at each Board 
meeting and considers the cost of capital and the risks associated with each class of capital.

94

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS33. Financial instruments continued
Financial risk management objectives continued
Credit risk

The Group’s principal financial assets are cash, short-term deposits and trade receivables. The Group’s policy is to place funds on 
short-term deposit with highly rated institutions. Accounts receivable are monitored closely and provisions are made for expected 
credit loss where appropriate. The creditworthiness of customers is assessed prior to opening new accounts and on a regular basis 
for significant customers. The assessment of credit quality of trade receivables is outlined in note 21.

The Group does not have any significant credit risk exposure to any single counterparty or any group of counterparties having similar 
characteristics that is not covered by credit insurance.

The carrying amount of financial assets recorded in the financial statements, which is net of impairment losses, represents the Group and 
Company’s maximum exposure to credit risk.

Interest rate risk management and sensitivity analysis

The Group is exposed to interest rate risk because entities in the Group borrow funds at both fixed and floating interest rates as 
disclosed in note 25. The risk is managed by maintaining an appropriate mix between fixed and floating rate borrowings, and could 
further be mitigated by the use of interest rate swap contracts and forward interest rate contracts if deemed appropriate. If interest rates 
had been 1% higher and all the other variables were held constant, the Group’s profit for the year ended 31 December 2020 would 
decrease by £133,000 (2019: £102,000).

Foreign currency risk management

The Group has exposure to foreign currency risk arising from its net investments in and cash flows from overseas subsidiaries. Its policy in 
managing this risk is to maintain appropriate levels of net assets in the overseas companies and utilise foreign currency forward contracts. 
The most significant risk of exposure to foreign currency arises from the US dollar sales made by Portmeirion UK to Portmeirion North America. 
The Group’s net exposure to US dollar cash flows for the coming year is not expected to be significant. At the year end the Group had in 
place an average rate option in US dollars to manage the risk arising from the retranslation of profit made in the United States.

The Group enters into derivative transactions only to manage exposure arising from its underlying businesses. No speculative derivative 
contracts are entered into.

The Group undertakes certain trading transactions denominated in foreign currencies. Hence, exposures to exchange rate fluctuations 
arise. Exchange rate exposures are managed within approved policy parameters utilising forward foreign exchange contracts when 
considered appropriate. Open derivative positions at the year end are not material.

The carrying amounts of the Group’s material foreign currency denominated monetary assets and monetary liabilities at the reporting 
date are as follows:

Euro

US dollar

Foreign currency sensitivity analysis 

The Group is mainly exposed to the currencies of euro and US dollar.

Liabilities

Assets

2020
£’000

104

2019
£’000

163

2020
£’000

626

2019
£’000

397

2,832

4,564

9,260

8,813

The following table details the Group’s sensitivity to a 10% increase and decrease in sterling against the relevant foreign currencies. 
10% is the sensitivity rate which represents management’s assessment of the reasonably possible change in foreign exchange rates. The 
sensitivity analysis includes only outstanding foreign currency denominated monetary items and adjusts their translation at the year end 
for a 10% change in foreign currency rates. A negative number below indicates a decrease in profit where sterling strengthens 10% 
against the relevant currency. For a 10% weakening of sterling against the relevant currency, there would be an equal and opposite 
impact on profit.

(Loss)/profit

Euro impact

US dollar impact

2020
£’000

(47)

2019
£’000

(21)

2020
£’000

(4)

2019
£’000

86

Annual Report and Accounts 2020  •  Portmeirion Group PLC

95

FINANCIAL STATEMENTS33. Financial instruments continued
Financial risk management objectives continued
Liquidity risk management 

Ultimate responsibility for liquidity risk management rests with the Board of Directors, which has built an appropriate liquidity risk 
management framework for the management of the Group’s short, medium and long-term funding and liquidity management requirements. 
The Group manages liquidity risk by maintaining adequate reserves and banking facilities, monitoring forecast and actual cash flows and 
matching the maturity profiles of financial assets and liabilities.

Liquidity and interest risk tables

The following tables detail the Group’s expected maturity for its assets and liabilities. The tables have been drawn up based on the 
undiscounted contractual maturities of the financial assets and liabilities including interest that will be earned on those assets except 
where the Group anticipates that the cash flow will occur in a different period.

At 31 December 2020

Financial assets

Other assets

Total assets

Shareholders’ funds

Financial liabilities

Borrowings

Other liabilities

Pension scheme deficit

Weighted
average
effective
interest rate
%

Less than
1 month
£’000

1–3 
months
£’000

Over
3 months
£’000

0.10

24,615

—

24,615

—

—

—

—

550

—

550

—

—

—

—

—

(11,718)

(110)

(67)

2.25

(1,000)

—

(9,923)

Non-
financial
assets/
(liabilities)
£’000

—

64,766

Total
£’000

25,165

64,766

64,766

89,931

(55,709)

(55,709)

—

—

(11,895)

(10,923)

—

—

(648)

—

(806)

(6,491)

(738)

(8,683)

—

—

(2,721)

(2,721)

Total liabilities and shareholders’ funds

(13,366)

(916)

(16,481)

(59,168)

(89,931)

Cumulative gap

11,249

10,883

(5,598)

—

—

At 31 December 2019

Financial assets

Other assets

Total assets

Shareholders’ funds

Financial liabilities

Borrowings

Other liabilities

Pension scheme deficit

Weighted
average
effective
interest rate
%

0.75

—

Less than
1 month
£’000

17,540

—

1–3
months
£’000

1,128

—

17,540

1,128

—

—

—

(11,726)

—

(136)

Over
3 months
£’000

—

—

—

—

(63)

2.70

(1,000)

—

(12,473)

Non-
financial
assets/
(liabilities)
£’000

—

63,674

Total
£’000

18,668

63,674

63,674

82,342

(48,098)

(48,098)

—

—

(11,925)

(13,473)

—

—

(610)

—

(780)

(5,956)

(1,086)

(8,432)

—

—

(414)

(414)

Total liabilities and shareholders’ funds

(13,336)

(916)

(18,492)

(49,598)

(82,342)

Cumulative gap

4,204

4,416

(14,076)

—

—

96

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS33. Financial instruments continued
Liquidity and interest risk tables continued

Categories of financial instruments 

Financial assets:

Cash and cash equivalents

Loans and receivables

Financial liabilities:

Amortised cost

34. Share-based payments 
Equity-settled share option schemes 

2020
£’000

2019
£’000

11,590

13,575

25,165

1,151

17,517

18,668

11,895

11,925

The Group operates two share option schemes (“share schemes”) and one long-term incentive plan (“LTIP”) for senior managers and Directors.

The Group recognised an expense of £65,000 in 2020 and an income of £39,000 in 2019. The Company recharged this expenditure/
income to Portmeirion Group UK Limited.

a) The Portmeirion Group 2018 Deferred Incentive Share Option Plan (LTIP)

Options are granted to Executive Directors in a year over shares with a market value not exceeding 50% of the gross incentive earned by the 
relevant Director in respect of the previous financial year. Options are exercisable at £1 per individual as the total exercise price. The vesting 
period is three years. If the options remain unexercised after a period of three years and three months from the date of grant the options expire.

Details of the share options outstanding during the year are as follows: 

Outstanding at 1 January

Granted during the year

Lapsed during the year

Surrendered during the year

Exercised during the year

Outstanding at 31 December

Exercisable at 31 December

2020

2019

Number 
of share
options

23,658

—

(3,558)

—

(3,407)

16,693

—

Total
exercise
price
£

8

—

— 

—

Number 
of share
options

18,624

21,153

(11,894)

—

(2) 

(4,225)

6

—

23,658

—

Total
exercise
price
£

6

4

— 

—

(2) 

8

—

The options outstanding at 31 December 2020 had a weighted average remaining contractual life of 1.2 years (2019: 2.3 years). 
No options were granted in 2020. 

The inputs into the Black Scholes pricing model are as follows:

Weighted average share price at date of grant

Weighted average exercise price

Expected volatility

Expected life

Risk-free rate

Expected dividend rate

2020

2019

—

—

—

£9.600

£nil

21%

— 3.125 years

—

—

0.88%

3.91%

Expected volatility was determined by calculating the historical volatility over the previous 3.125 years. The expected life used in 
the model assumes that the options will be exercised on average halfway through the period during which they can be exercised.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

97

FINANCIAL STATEMENTS34. Share-based payments continued
Equity-settled share option schemes continued
b) The Portmeirion 2012 Approved and Unapproved Share Option Plans (Share schemes)

Options are exercisable at a price equal to the closing quoted market price of the Company’s shares on the day prior to the date of the grant. 
The vesting period is three years. If the options remain unexercised after a period of ten years from the date of grant the options expire.

Details of the share options outstanding during the year are as follows:

Outstanding at 1 January

Granted during the year

Lapsed during the year

Surrendered during the year

Exercised during the year

Outstanding at 31 December

Exercisable at 31 December

2020

2019

Weighted
average
exercise
price
£

Number 
of share
options

Number
of share
options

416,133

10.529

391,500

Weighted
average
exercise
price
£

10.689

9.800

200,500

(234,222)

—

—

4.460

9.361

—

—

77,300

(41,667)

10.993

—

—

(11,000)

9.350

382,411

8.062

416,133

10.529

—

—

—

—

The options outstanding at 31 December 2020 had a weighted average remaining contractual life of 8.5 years (2019: 8.3 years).

In 2020, options were granted on 5 May. The aggregate of the estimated fair value of those options is £168,149.

The range of exercise prices for the options outstanding at 31 December is £4.460.

The inputs into the Black–Scholes pricing model are as follows:

Weighted average share price at date of grant

Weighted average exercise price

Expected volatility

Expected life

Risk-free rate

Expected dividend rate

2020

2019

£4.220

£4.460

58%

£9.600

£9.800

21%

4 years

4 years

0.05%

8.89%

0.88%

3.91%

Expected volatility was determined by calculating the historical volatility over the previous four years. The expected life used in the 
model is based upon management’s best estimate of life using historical experience as a benchmark.

98

Annual Report and Accounts 2020  •  Portmeirion Group PLC

Notes to the Financial Statements continuedFINANCIAL STATEMENTS35. Acquisition of subsidiary

On 12 August 2020, the Group acquired the remaining 50% interest in Portmeirion Canada Inc. from Royal Selangor Inc. for a net 
consideration of $935,000 Canadian dollars (including cash acquired of $653,000) before acquisition costs. This included the trade 
and assets of Royal Selangor Inc. which were included as part of the transaction.

The acquisition provides the Group with additional scale in its Canadian market and strategically complements its existing US subsidiary 
while continuing to diversify the company into new homeware product categories.

The acquisition terms do not include any contingent or deferred consideration arrangements. Details of the total consideration and the 
provisional fair values of the assets and liabilities acquired are as follows:

Net assets 
acquired
$’000

Fair value 
adjustment
$’000

Initial fair value 
of assets/
(liabilities)
 acquired
$’000

Initial fair value 
of assets/
(liabilities)
 acquired
£’000

Cash and cash equivalents

Trade and other receivables

Inventory

Property, plant and equipment

Trade and other payables

Right-of-use asset

Lease liabilities

Identifiable intangible assets

Deferred tax asset

Total identifiable assets 

Goodwill not recognised

Total consideration

Satisfied by:

Cash

Previously held interest

Total consideration transferred

The CAD/GBP exchange rate at acquisition was 1.7275, translating as follows:

Net cash outflow arising on acquisition:

Cash consideration

Less: cash and cash equivalent balances acquired

653

709

2,160

101

(1,000)

835

(835)

72

—

2,695

229

2,924

—

—

(43)

—

—

—

—

—

66

23

—

23

653

709

2,117

101

(1,000)

835

(835)

72

66

2,718

229

2,947

378

411

1,225

58

(579)

483

(483)

42

38

1,573

132

1,705

$’000

£’000

1,588

1,359

2,947

919

786

1,705

£’000

919

(378)

541

The acquisition of the remaining 50% shareholding of Portmeirion Canada Inc. has been accounted for as a staged acquisition in 
accordance with IFRS3. This resulted in a gain on revaluation of the previously held interest of £132,000 ($229,000). Subsequently, 
£132,000 ($229,000) of goodwill arose on acquisition of the remaining 50% shareholding of Portmeirion Canada Inc. and the Group has 
chosen not to recognise this goodwill. The net impact of these transactions was no gain or loss. The intangible assets value of £42,000 
recognised at fair value, which is being amortised over its estimated useful life. 

36. Post balance sheet event

There are no post balance sheet events.

Annual Report and Accounts 2020  •  Portmeirion Group PLC

99

FINANCIAL STATEMENTSFive-year Summary

Consolidated income statement information
Years ended 31 December

Revenue

(Loss)/profit before tax

Tax

(Loss)/profit attributable to equity holders

Earnings per share

Diluted earnings per share

Dividends paid and proposed per share

Consolidated balance sheet information
At 31 December

Assets employed

Non-current assets

Current assets

Current liabilities

Non-current liabilities

Financed by

Called up share capital

Share premium account and reserves

2020
£’000

2019
£’000

2018
£’000

2017
£’000

2016
£’000

87,854

92,816

89,594

84,769

76,677

(232)

(503)

(735)

(6.02) p

(6.02) p

0.00p

7,100

9,714

8,822

7,806

(1,286)

(2,023)

(1,944)

(1,581)

5,814

7,691

6,878

6,225

54.66p

72.12p

65.07p

59.60p

54.58p

71.90p

64.79p

59.10p

8.00p

37.50p

34.66p

32.25p

2020
£’000

2019
£’000

2018
£’000

2017
£’000

2016
£’000

35,180

54,751

35,051

47,291

25,142

42,031

26,301

38,992

28,200

35,292

(18,716)

(18,731)

(14,552)

(13,012)

(11,704)

(15,506)

(15,513)

(3,971)

(7,509)

(15,000)

55,709

48,098

48,650

44,772

36,788

710

54,999

55,709

555

555

554

550

47,543

48,095

44,218

36,238

48,098

48,650

44,772

36,788

100

Annual Report and Accounts 2020  •  Portmeirion Group PLC

FINANCIAL STATEMENTSCompany Information

Board of Directors
Non-executive Chairman

Dick Steele BCOM FCA CTA

Chief Executive

Mike Raybould BSc ACA

Group Finance Director

David Sproston BSc ACA

Chief Commercial Officer

Jacqui Gale MBA

Operations Director

Mick Knapper

President of North America

Bill Robedee JD BA

Non-executive Director

Andrew Andrea BA MA ACA

Non-executive Director

Angela Luger BSc

Non-executive Director

Clare Askem BSc MBA

Company Secretary

Moira MacDonald FCIS

Registered office and number

London Road  
Stoke-on-Trent 
ST4 7QQ

Tel:  +44 (0) 1782 744721

www.portmeiriongroup.com  
Registered number: 124842

Auditors

Mazars LLP 
The Pinnacle  
160 Midsummer Boulevard 
Milton Keynes 
MK9 1FF

Nominated adviser and broker

Panmure Gordon (UK) Limited 
One New Change 
London 
EC4M 9AF

Joint broker

N+1 Singer 
1, Bartholomew Lane 
London 
EC2N 2AX

Registrars

Link Group 
10th Floor 
Central Square 
29 Wellington Street 
Leeds 
LS1 4DL

Tel:  0371 664 0300* (UK) 

+44 (0) 37 1664 0300 (outside UK)

Email: shareholderenquiries@linkgroup.co.uk 
www.linkgroup.com/contact

* 

  Calls are charged at the standard 

geographic rate and will vary by provider. 

Lines open between 9:00 am and 5:30 pm GMT, 

Monday–Friday excluding public holidays in 

England and Wales.

Solicitors

Pinsent Masons LLP 
55 Colmore Row 
Birmingham 
B3 2FG

HGF Limited 
4th Floor Merchant Exchange 
17–19 Whitworth Street West 
Manchester 
M1 5WG

Knights PLC 
The Brampton 
Newcastle-under-Lyme 
Staffordshire 
ST5 0QW

Freeths LLP 
Federation House 
Station Road 
Stoke-on-Trent 
ST4 2SA

Financial PR advisers

Hudson Sandler LLP 
25 Charterhouse Square 
London 
EC1M 6AE

Tel:  +44 (0) 20 7796 4133 

Email: hello@hudsonsandler.com

Financial Calendar

Annual General Meeting  
Interim Report  

Dividends
Interim announced  

Final announced  

May

September

September

March

CBP006380

Annual Report and Accounts 2020  •  Portmeirion Group PLC

101

FINANCIAL STATEMENTS 
London Road 
Stoke-on-Trent 
Staffordshire ST4 7QQ

Telephone: +44 (0)1782 744721

www.portmeiriongroup.com