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Portmeirion Group PLC

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FY2022 Annual Report · Portmeirion Group PLC
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Report and Accounts 

for the year ended 31 December 2022

Stock code: PMP

Timeless Design

Our vision

Our vision is to be a leading force in the global homeware 
sector focused on growing our great brands. We aim to 
achieve this strategically through sustainable revenue 
growth and continued product development across our 
six established homeware brands.

Our Brands pages 4 to 9 

Business Model

Strategic Report
Headlines
1 
At a Glance
2 
Our Brands
4 
Chairman’s Statement
10 
Chief Executive’s Statement
12 
16   Markets
18 
20  Our Strategy
22  Our Strategy in Action
24 
26  Our Commitment to ESG
Financial Review
32 
Risk Management
34 
Principal Risks and Uncertainties
35 
Key Performance Indicators
36 
Going Concern and Outlook
37 

Section 172 (1) Statement

Corporate Governance
38 
40 
46 
48 
50 
58 
61 
62 

Board of Directors and Company Secretary
Corporate Governance Statement
Audit Committee Report
Nomination Committee Report
Directors’ Remuneration Report
Report of the Directors
Statement of Directors’ Responsibilities
Independent Auditor’s Report

Consolidated Income Statement
Consolidated Statement of Comprehensive Income
Consolidated Balance Sheet
Company Balance Sheet
Consolidated Statement of Changes in Equity
Company Statement of Changes in Equity
Consolidated Statement of Cash Flows
Company Statement of Cash Flows
Notes to the Financial Statements

Financial Statements
67 
68 
69 
70 
71 
72 
73 
74 
75 
105  Five-year Summary
BC  Company Information and Financial Calendar

Headlines

•   Headline profit before tax1 of £8.0 million 
now ahead of pre-Covid levels (2021: 
£7.2 million, 2019: £7.4 million). 

•  Total dividends paid and proposed of 

15.50p per share, a 19% increase over 
the prior year (2021: 13.00p, 2019: 
8.00p), reflecting improved trading 
performance during the year. Final 
dividend proposed of 12.00p per share.

•  Inventory levels remain elevated at year 
end to avoid supply chain disruption and 
this is expected to normalise in 2023.

•  Strong balance sheet and significant 
headroom within current borrowing 
facilities. 

(1)    Headline profit before tax, headline operating 
margin and headline basic earnings per share 
exclude exceptional items – see notes 6 and 13.  

•  Collaboration between Spode and Kit 

Kemp Design Studio for an initial period 
of five years, with launch date set for 
April 2023.

•  New product launches continue to 
represent more than 10% of Group 
sales, including new collections to 
celebrate the 50th anniversary of 
Portmeirion Botanic Garden.

•  Remain focused on long-term growth 
and margin improvement opportunity 
and confident in continued progress 
against our strategy. 

Financial

•  Record Group revenue of £110.8 million 
in the year to 31 December 2022, an 
increase of 5% over the prior year 
(2021: £106.0 million) and 19% over pre 
Covid-19 level (2019: £92.8 million). 

•  Headline operating margin1 increased 
from 7.2% to 7.8% and we reiterate 
our long-term ambition to improve the 
operating margin to 12.5%.

•  Excellent Christmas and Thanksgiving 
trading period with strong demand 
across our portfolio of consumer 
goods brands.

•  Sales from online platforms continue 
to grow despite physical retail stores 
reopening, and now represent 51% 
of total sales in our core UK and US 
markets in the year to 31 December 
2022 (2021: 50%, 2019: 30%). 

Operational Headlines

•  Improved productivity in Stoke-on-Trent 
ceramic factory as we start to obtain the 
benefits from automation capex.

•  Encouraging growth from South Korea, 
Canada and China, following strategic 
focus on international markets.

•  AromaWorks London brand and 
intellectual property acquisition 
in August 2022 adding scale and 
synergies to home fragrance operations.

Current Trading & Outlook

•  Trading in the first few months of 2023 
is in line with our expectations and our 
forward order books remain healthy.  

•  Seeing an encouraging customer outlook 

although remain cautious due to the 
ongoing macroeconomic uncertainty.

Revenue (£’000)

£110,820

22

21

20

19

18

110,820

106,018

87,854

92,816

89,594

Headline profit before tax (£’000)

£8,004

22

21

20

19

18

8,004

7,195

1,391

7,415

9,714

Headline basic EPS (p)

46.59p

22

21

20

19

18

46.59

38.85

4.96

56.32

72.12

Dividends paid and  
proposed per share (p)

15.50p

22

21

15.50

13.00

20

Nil

19

8.00

18

37.50

Visit our website at
portmeiriongroup.com

Pictured front cover: Portmeirion Botanic Garden

Pictured contents page: Spode Kit Kemp Tall Trees

Annual Report and Accounts 2022  •  Portmeirion Group PLC

1

Strategic Report 
At a Glance

Driving profitable sales 
growth in our global brands

Who we are

Our vision is to be a leading force in the global homeware sector 
focused on growing our great brands. To achieve this, we aim for 
consistent sales growth by developing new channels including 
online, new geographies and through new product launches. In 
conjunction with sales growth, we are focused on continuous 
improvement of our operating efficiency and capabilities across 
the Group.

We have 868 valued employees and sell around the world where 
our brands and products are enjoyed by millions of consumers. 
Our diversified channels and offering bring considerable 
opportunity for growth and development for the future.

Our Brands

Business Model pages 18 and 19 

Our Commitment to ESG pages 26 to 31 

What we do
Established sales channels
The Group sells into over 80 countries 
worldwide and has sales offices in the UK, 
US, Canada, Europe, The Middle East and 
the Far East.

We sell our product increasingly via 
online channels including our own UK and 
US websites and through a network of 
distributors, agents and own-retail stores.

The increase in consumer demand for online 
has been further impacted by our focus to 
grow this channel, and 51% of total sales in 
our core UK and US markets are made via an 
online platform, whether our own ecommerce 
store, pureplay web stores or omnichannel 
retailer websites.

We serve our customers from our 
warehouses in the UK, the US and Canada. 
We also direct ship from sourced suppliers 
to maximise efficiency and lead times where 
appropriate to do so.

Product design and development
The Group’s key economic driver is its 
six global brands and the designs which 
underpin them. Collectively these brands 
have over 750 years of history, and some 
of our major homeware ranges are also 
brand names in their own right. Portmeirion 
Botanic Garden, which was first launched 
in 1972 and celebrated its 50th anniversary 
during the year, still sells in significant volume 
around the world today and Spode Christmas 
Tree, first introduced in 1938, continues to sell 
strongly particularly in our key US market.

Design and quality is key to our business 
model. We continue to develop, extend, 
refresh and refine our existing collections, as 
well as launching new ranges and products 
in order to retain and improve our customer 
appeal. Our design studios are the creative 
hub for new product development.

Production and sourcing
We manufacture earthenware from our 
factory in Stoke-on-Trent and home 
fragrance at our factory in the Lake

District. We also source a range of product 
from around the world to the same exacting 
quality standards; this includes bone china 
and porcelain tableware, wood, glass and 
metal alloy giftware and other associated 
homeware products. In 2022, our mix of sales 
was 38% manufactured product and 62% 
sourced product. With this diversified supply 
model, we are less exposed to the current 
supply chain issues faced by many of our 
competitors.

The Group continues to invest in our 
manufacturing sites and have completed a 
number of capital expenditure projects during 
2022 in order to improve our cost efficiency 
and output capacity. This included the latest 
stage of automation investment in our Stoke-
on-Trent factory. 

Our Strategy in Action 
pages 22 and 23  

2

Annual Report and Accounts 2022  •  Portmeirion Group PLC
Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic Report 
 
Where we operate

Geographical revenue split

  USA 

  UK 

  S. Korea 

  ROW

UNITED STATES

UNITED KINGDOM

SOUTH KOREA

REST OF THE WORLD

£43.8m

£28.3m

£26.7m

£12.1m

of sales, 40% of Group revenue

of sales, 25% of Group revenue

of sales, 24% of Group revenue

of sales, 11% of Group revenue

Investment case

1

2

3

4

Global brands loved 
around the world

Online sales and capability 
to grow this channel

Strong operational 
capabilities

The Group owns six major 
brands which are sold into over 
80 countries around the world 
and have a combined history of 
more than 750 years.

We are committed to 
developing and expanding 
the reach of our brands, with 
particular focus on growing our 
digital marketing strengths.

Portmeirion Botanic Garden 
celebrated its 50th year in 2022 
and Spode Christmas Tree, first 
launched in 1938, remains a 
perennial US market favourite. 

Our online channels have 
continued to experience 
significant growth. Reflecting 
the change in consumer 
behaviour to digital, we 
continue to invest in our online 
platforms, fulfilment and 
capabilities.

We place strong focus on the 
growth of our own ecommerce, 
D2C for retail customers and 
building partnerships with 
distributors/retailers who have 
a like-minded approach to 
digital growth.

The Group maintains two 
factories in the UK, these 
factories made up 38% of the 
revenue generated in 2022, 
with the remaining 62% coming 
from sourced product sales. 
Product from our six global 
brands is shipped mainly via 
our distribution centres in the 
UK, US and Canada.

We continue to build 
capabilities and capacity in 
our operations including the 
finalisation of our mezzanine 
floor project at our main UK 
distribution centre to enhance 
D2C order fulfilment. 

We have further investment 
planned for our D2C capabilities 
at our UK, US and Canada 
distribution centres.

Robust balance sheet 
and facility headroom to 
support growth

The Group maintains a robust 
strong balance sheet in light of 
external inflationary pressures 
and at 31 December 2022 had 
£17.4 million of headroom via 
cash and bank facilities 
available. 

Inflation and disruption in 
supply chains meant there has 
been a working capital increase 
in the year, predominantly in 
inventories. We expect this to 
unwind in 2023 as supply 
chains normalise and inventory 
comes back into balance. 

Our Strategy in Action 
pages 22 and 23 

Annual Report and Accounts 2022  •  Portmeirion Group PLC
Annual Report and Accounts 2022  •  Portmeirion Group PLC

3

Strategic Report 
Our Brands

The art of the everyday 

Beautiful designs built for the real world,  
taking inspiration from the beauty of nature.

portmeirion.co.uk

portmeirion UK

4

Strategic Report 
Unmistakably Spode design

Unmistakable homeware design,  
standing the test of time for over 250 years.

spode.co.uk

by_spode

5

Strategic Report 
Our Brands continued

Timelessly Designed

Bringing refined design and  
heritage to your table.

royalworcester.co.uk

6

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic ReportBe at one with nature

Consciously created, ethically sourced, and  
sustainably produced home fragrance and body care - 
inspired by our home in the English Lake District.

waxlyrical.com

waxlyricaluk

Annual Report and Accounts 2022  •  Portmeirion Group PLC

7

Strategic Report 
Our Brands continued

Nambe. Design your life
Sophisticated in a way that only good design can be, Nambé’s 
iconic mid-century modern design offers a distinct originality and 
freshness of thinking that has stood the test of time.

nambe.co.uk

Nambe UK

8

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic Report 
Accessories for every home

The premier brand for placemats and coasters,  
carefully curated to make your home your own.

pimpernelinternational.co.uk

Annual Report and Accounts 2022  •  Portmeirion Group PLC

9

Strategic ReportChairman’s Statement

Robust trading performance 
and ongoing progress

“The continued success 
of the Group depends on 
constantly improving.”

Dick Steele
Non-executive Chairman

Summary
• 

 Another record sales 
performance of £110.8 million 
which represented 5% growth 
over 2021 and now 19% 
ahead of 2019.

• 

• 

• 

• 

  Profit before tax now ahead of 
pre-pandemic levels.

 Further capital investment 
including acquisition of 
AromaWorks London brand 
and intellectual property.

 Improved trading translates to 
dividend payments.

 Ongoing initiatives in ESG 
result in 10% reduction in 
CO2 emissions/saleable 
tonne product.

Introduction
The continued success of the Group depends 
on constantly improving our brands, products, 
markets, people and processes over the 
years, decades and centuries. The year 
under review has been another year of 
improvement.

In 2022 we report another record level 
of sales, 5% ahead of the prior year and 
now 19% above pre Covid-19 levels. This 
improved revenue performance translated 
to improved profit and operating profit 
margins. This demonstrates the benefit of 
our increasingly diversified geography and 
success in developing online sales channels, 
and our agility in managing significant 
inflationary costs. 

Again I would like to thank all of our 
employees and Executive Directors who have 
worked tirelessly to advance our business 
and steer the Group through increasingly 
difficult trading conditions.

Our business and strategy
We design, manufacture, source and sell 
consumer products worldwide. Our business 
is built around six international homeware 
brands: Portmeirion, Spode, Wax Lyrical, 
Royal Worcester, Pimpernel and Nambé, 
which collectively have more than 750 years 
of heritage. As such we have a huge amount 
of expertise in design and manufacturing 

within our categories and we are fortunate 
to own brands and product ranges that have 
timeless appeal and that are much loved in 
homes around the world.

We will continue to develop our brands, 
reaching an ever wider customer base across 
the world. Intellectual property and design 
are at the heart of our business, manifesting 
in the sustainable nature of our revenue.

We trade in over 80 countries worldwide 
and have manufacturing and warehousing 
facilities in the UK and warehouses in the US 
and Canada. Our Group headquarters are 
in Stoke-on-Trent in the UK, with additional 
offices in the Lake District, Canada and the 
US. Our revenue is increasingly being earned 
from digital channels, through our own web 
sites and those of third parties, some of 
which we fulfil directly to the consumer. We 
continue to sell through third party retailers, 
wholesalers, agents and distributors. We 
have 13 of our own retail outlets in the UK 
and the US.

The Group’s strategy is set out in more detail 
on pages 20 and 21. 

The Principal Risks and Uncertainties which 
face the Group are set out on page 35. It is an 
integral part of our management approach 
that we continually identify, evaluate and 
mitigate risks where appropriate and 
reasonable.

10

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic ReportS
t
r
a
t
e
g

i

c

R
e
p
o
r
t

The Group has rebounded strongly from 
the Covid-19 pandemic, but continues to 
monitor ongoing risks to supply chains and 
inflationary impact on consumer spending. 
Whilst we cannot fully remove all external 
risk factors, we remain a diversified and well-
funded business.

Governance
The Group is a committed member of the 
Quoted Companies Alliance (“QCA”) and 
has chosen to apply the QCA Corporate 
Governance Code as the most appropriate 
for our size and structure. We have complied 
with the principles of the QCA code 
throughout 2022 and continue to do so. 
Further details of our approach to governance 
can be found on our website and on pages 
40 to 45 of this report. The Board consider 
our governance procedures to be appropriate 
for a company of our size, however we 
are always open to improvement and 
welcome feedback and engagement from 
shareholders. Shareholders are encouraged 
to contact us via the email address 
shareholderenquiries@portmeiriongroup.com.

The Board
On 22 March 2023, in the interest of our 
continued commitment to good practice, 
the Board appointed Angela Luger as the 
Senior Non-executive Director. Angela 
has been a Non-executive Director since 
2019. During 2022, we strengthened our 

Global commercial leadership with the 
appointment of Bill Robedee as Global Sales 
Director in addition to his role as President of 
Portmeirion North America.  

The Board keeps its composition and 
performance under constant review so as to 
ensure that we have the appropriate skills, 
experience and resources to deliver on our 
four main board requirements of: setting 
strategy, reviewing progress against strategy, 
monitoring the resources required to deliver 
the strategy and complying with relevant 
regulatory or governance requirements be 
they legal or otherwise. We undertake a 
formal board effectiveness review each year.

Our people, culture and 
environmental impact
We promote an open culture in the business 
which is achieved from effective employee 
engagement, people development and 
diligent resource management. We are a 
caring employer with an excellent health 
and safety record, fair and balanced equality 
policies, a wide diversity in our workforce and 
management structures and a consultative 
approach with our people.

focus of the Board going forward.

Further details can be found in the Our 
commitment to ESG section on pages 26 to 
31 and the Corporate Governance Statement 
on pages 40 to 45 of this report.

Dividend
The Board remains committed to a 
sustainable dividend policy with an 
appropriate level of cover. Our policy will 
ensure that we retain and invest sufficient 
capital in our business to drive long-term 
growth in our brands. We currently consider 
that a level of cover at or close to three times 
the dividends paid and proposed for the 
year is the appropriate rate for the medium-
term to allow increased investment whilst 
providing a return for shareholders.

Due to the improved trading performance 
in the year, the Board is recommending a 
final dividend of 12.00p (2021: 13.00p). 
Total dividends paid and proposed for the 
year would therefore be 15.50p per share, 
an increase of 19% over the prior year 
(2021: 13.00p).

We continue to advance our ESG agenda, 
and our intention is to publish our new 
sustainable business strategy and roadmap 
in the first half of 2023. This remains a key 

Dick Steele
Chairman

22 March 2023

Annual Report and Accounts 2022  •  Portmeirion Group PLC 11

 
Strategic Report

Chief Executive’s Statement

Another record sales year 
shows resilience of our brands 
and strategic progress

“Our recent focus on 
developing online channels 
and diversified geographic 
sales markets continue to 
yield benefit.”

Mike Raybould
Chief Executive

Summary
• 

 Another record sales year for 
the Group against a backdrop 
of much tougher consumer 
markets demonstrates the 
strength and resilience of our 
consumer homeware brands.

• 

• 

• 

• 

 Benefit of recent work done 
to diversify geographic sales 
markets and build online 
channels mitigated softer 
consumer spending.

 Accelerated investments 
in factory automation and 
productivity gains have helped 
offset input cost inflation.

 Opportunity to both grow 
sales and improve operating 
margins back to historic levels 
over next 3-5 years.

 Carbon/ tonne saleable 
product reduced by a 
further 10% due to ongoing 
investment in energy usage 
reduction.

Trading
2022 was another record sales year for 
the Group as our strategy of developing 
geographic sales markets and increasing 
online sales penetration continues to 
yield benefits.

Sales grew by 5% over 2021 and are now 
19% above 2019 pre-Covid levels as our 
portfolio of brands showed their resilience 
and continued to resonate globally with 
consumers.

We experienced another strong seasonal 
Christmas and Thanksgiving trading period 
- particularly in the US, now our largest 
sales market and representing 40% of the 
Group’s turnover. Our Spode Christmas 
Tree range, first launched in 1938, remains 
a US market favourite and continues to 
grow driven by new product launches and 
increased online exposure through retailer 
websites and our own ecommerce channels. 
It is noticeable that whilst being seasonally 
weighted, the festive period is also our most 
reliable in terms of forecasting sales with a 
large number of repeat customers returning 
each year to place orders to add to their 
collections.

Our South Korean sales market grew 
strongly and is now back to historical levels 
of trading as we continue to innovate and 
introduce new product ranges and increase 
online exposure.

In our core UK and US markets we have 
continued to see the benefits of growth in 
online channel exposure despite physical 
retail reopening in 2022 – with 51% of 
all sales going through online channels 
(2021: 50%, 2019: 30%).

Our ability to pass on price rises and achieve 
factory productivity gains from capital 
investments, together with the strength 
and depth of our supply chain experience 
in managing high input cost inflation, has 
allowed us to grow headline profits by 
11% over 2021 and increase operating 
margins by 8%.

Full year headline profit before tax(1) was 
£8.0 million (2021: £7.2 million). 

We are confident that we can continue to 
grow our sales footprint over the next 3-5 
years driven by new geographic markets, 
further online channel penetration and 
product innovation within our core markets. 
Simultaneously, we are focused on our 
long-term objective of growing our operating 
margins back to historical highs of around 
12.5% (2022: 7.8%, 2021: 7.2%).

12

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Headlines
Revenue for the year ended 31 December 
2022 was up by 5% from 2021 and 19% 
from pre Covid-19 levels at £110.8 million, 
in line with market consensus. This has been 
achieved by a strong Christmas trading 
period, as well as continued growth of our 
online sales platforms, especially in our core 
UK and US markets (51% of total sales in 
2022). Our long term ambition is to improve 
operating margins to 12.5% and this has 
moved in the right direction with headline 
operating margins(1) increasing to 7.8% 
(2021: 7.2%). Additionally, headline basic 
earnings per share(1) was 46.59p per share 
(2021: 38.85p, 2019: 56.32p). 

(1)  Headline profit before tax, headline operating 
margin and headline basic earnings per share 
exclude exceptional items – see notes 6 and 13. 

Environmental, Social and 
Governance (ESG)
We are focused on being an ethical and 
sustainable business and recognise our 
responsibility to our shareholders, employees, 
customers, communities and the people 
that bring our products into their homes.  
We believe that operating in a sustainable 
way across the environment, all people and 
communities is critical to the long-term health 
of our business and the world we operate 
in. Following analysis work over the last 
two years, we are now at a pivotal stage in 
developing and delivering a sustainability 
plan for our global business. In Q2 2023, 
we will be announcing our Crafting a 
Better Future sustainable business strategy 
and roadmap.

The Group has a long history of innovation 
and a strong track record of continual 
improvements in ESG.  Focusing on our 
operation with the highest energy usage, 
being the Stoke-on-Trent tableware 
manufacturing facility, we were pleased to 
see a further reduction in carbon emission per 
tonne of saleable product by 10% in 2022 
over 2021. We are dedicated to delivering 
further significant improvements in energy 
consumption and carbon emissions in the 
coming years.

Our commitment to our people, ethics and 
governance is unfaltering, supported by our 
policies and processes. Further details about 
our corporate culture and its integration 
within the Group can be found on our 
website, www.portmeiriongroup.com, and 
in our Section 172(1) statement - Engaging 
with key stakeholders to deliver long term 
success on pages 24 and 25, in the Our 
commitment to ESG section on pages 26 to 
31 and the Corporate Governance Statement 
on pages 40 to 45.

The commitment of our employees to making 
beautiful products ethically is valued by 
the Board we thank them for their efforts 
in delivering record results.  Our culture 
and staff well-being initiatives support our 
ethos to be an employer of choice.  This is 
demonstrated by both our UK businesses 
being Investor in People Platinum level 
accredited.

Operational Overview 
Revenue for the Group increased by 5% to 
£110.8 million (2021: £106.0 million).

The US is our largest geographical market 
representing 40% of Group sales. In 
translated figures, sales in the US increased 
by 3% to £43.8 million (2021: £42.5 million) 
with the continued benefit of online channel 
penetration and new product launches. Sales 
of our ever popular Spode Christmas Tree 
range, loved for generations as part of the 
ritual of family seasonal celebrations, grew 
strongly as we reached ever more customers 
through online sales channels and new SKU 
extensions to the range.

Our UK market is our second largest market 
and in 2022 accounted for 25% of Group 
sales at £28.3 million (2021: £32.9 million), 
a decrease of 14% over the prior year as UK 
consumers reacted to cost of living pressures.

Sales into South Korea increased to 
£26.7 million (2021: £18.7 million) and have 
recovered back to historical levels following 
the steps we took in 2019/20 to stabilise 
and maintain sales at a sustainable level in 
this important market. Sales benefited from 
our strategy of increasing online channel 
exposure and the sale of new and different 
ranges outside of our core Portmeirion 
Botanic Garden tableware ranges including 
home fragrance and more contemporary 
ranges. Portmeirion Botanic Garden remains 
a hugely popular range in South Korea and 
ranks as one of the very top ‘online search 
terms’ in the tableware category.

Products and brands 
Our brands and product ranges are a major 
economic asset for the Group. Our six major 
brands – Portmeirion, Spode, Wax Lyrical, 
Nambé, Royal Worcester and Pimpernel 
together have over 750 years of combined 
history. Their designs are well recognised and 
loved by consumers around the world.

We have a number of product ranges that 
have huge longevity and long running 
customer repeat purchase. Portmeirion 
Botanic Garden was launched 50 years ago 
and continues to sell well around the world 
today. Spode Christmas Tree launched in 
1938 is a top US Christmas tableware range. 
We continue to design new extensions to 
ensure these ranges remain relevant for 
consumers and to extend their appeal around 
the world. Together the two ranges account 

for approximately 40% of sales and are two 
of the most successful global tableware 
ranges, providing the Group with a very 
reliable base of sales each year.

Additionally, we have a growing portfolio 
of contemporary product ranges, including 
Sophie Conran for Portmeirion, and an 
exciting roadmap of new product planned for 
launch over the next 18 months.

We are focused on growing both our heritage 
range sales footprint and increasing our 
contemporary market share through new 
product development, increasing online sale 
channel penetration and developing new 
geographical markets.

Our Spode brand, which is 252 years old, 
grew by 4% in 2022 and is now 39% up on 
2019 pre Covid levels. We expect Spode to 
continue to grow in the next 3-5 years.

Our Nambé brand, acquired during 2019, 
grew by 13% as we continue to execute 
on sales synergies and is now 17% 
above its pre-acquisition sales base at 
constant currency.

Sales from our home fragrance division, Wax 
Lyrical, fell by 7% as its UK customer base 
continued to be impacted by Covid and the 
impact of the cost of living crisis hit consumer 
spending in the home fragrances category. 
In the second half of 2022, we acquired 
the brand of AromaWorks London, which 
operates in the adjacent health and wellbeing 
category with customers including Waitrose, 
Holland and Barrett and Champneys. The 
acquisition is expected to drive sales and 
operational synergies from 2023. Further 
commentary on our plans to improve the 
performance of our home fragrance division 
is set out below.

A list of our current ranges can be 
found at www.portmeirion.co.uk and 
www.spode.co.uk. Customers in the United 
States should go to www.portmeirion.com 
and www.nambe.com. Customers in Canada 
should go to www.haustopia.com.

Group Strategy 
We believe we have a significant opportunity 
to grow the sales footprint of our business 
over the next 3-5 years. We will do that by 
continuing to develop our key heritage ranges 
through product extensions and developing 
new sales channels to reach more customers.

Secondly, we are focused on increasing 
our market share in contemporary and 
giftware homewares through developing and 
launching beautifully designed new products 
and leveraging these new ranges across our 
existing global sales infrastructure. 

Annual Report and Accounts 2022  •  Portmeirion Group PLC 13
13

Strategic ReportStrategic Report

Chief Executive’s Statement

Wax Lyrical Yvonne Ellen

Further detail on executing our growth strategy 

1.   Geography - building and growing 

sales markets outside of our 
three core markets of US, UK and 
South Korea
Rest of World sales markets (excluding 
Russia and Eastern Europe) grew by 
6% in 2022 and are 81% up on 2019.  
Our products are sold in more than 
80 countries around the world. Our three 
core markets of UK, US and South Korea 
account for 89% of Group sales. 

We see a significant opportunity to grow 
the contribution from ‘rest of world’ sales 
markets over the next 3-5 years. In the 
last two years, we have appointed new 
distributor partners in China and Malaysia 
and are excited about the prospects of 
reaching more customers in these regions.

Sales in our Canadian market grew by 
23% in 2022 as we continue to benefit 
from the acquisition in 2020 of a long-
standing joint venture, with the ability 
to leverage synergies from our North 
American team.

2.   Online – further developing online 
sales channels in our core markets 
reaching more potential customers 
on more occasions
In our core UK and US markets, sales 
through online channels now represent 
51% (2021: 50%, 2019: 30%). In South 
Korea we have increased online channel 
presence in 2022 driving sales growth in 
this market.

We continue to build long term direct 
to consumer relationships through our 
own ecommerce sites in the UK and US. 
In the UK we launched new websites in 
2022 that will improve customer journey, 
conversion and our ability to retarget 
customers for future purchases. In 2022, 
our own ecommerce sales represented 
14.2% of total sales in the UK and US 
(2021: 14.5%, 2019: 9.7%), which was an 
8% reduction on 2021 sales as physical 
retail reopened, but still up a very healthy 
63% on 2019 pre-Covid levels.

Our key Christmas ranges are now more 
widely available on retailer websites - 
a key component of our excellent sell 
through across the recent 2022 seasonal 
holidays. This in turn provides strong 
momentum and encouragement for 
increased retailer buys for 2023.

3.   Designing and launching new 

product - widening the appeal with 
our existing customer base and 
taking market share
Sales from new product launches and 
extensions to existing ranges account for 
over 10% of the Group’s sales and we 
have a strong roadmap of new launches 
for the next 18 months.

Product launch extensions to our core 
heritage ranges (Portmeirion Botanic 
Garden and Spode Christmas Tree) sold 
well during 2022 and both ranges benefit 
from significant repeat purchasing as 
consumers seek to add to their collection. 
We have already finalised further new 
product extensions for launch during 2023.

We have an exciting portfolio of 
contemporary tableware, giftware and 
home fragrance to launch over the next 
12-18 months that we believe will help 
us take market share in core markets. 
This includes our Spode Kit Kemp 
collaboration which launches in April 
2023, new stoneware tableware ranges 
for Portmeirion and new lines for each of 
our well established Sophie Conran for 
Portmeirion, Royal Worcester Wrendale 
Designs and Sara Miller London for 
Portmeirion ranges.

We were excited to launch home 
fragrance and hand and body products 
under our Portmeirion Botanic Garden 
brand in 2022 and expect these to 
grow in 2023, particularly in our South 
Korean market.

4.  Leveraging our brands 

We are working on establishing our 
Nambé brand outside of its core 
US market, growing our key Spode 
Christmas Tree range outside of the US 
market, leveraging our high organic brand 
awareness in South Korea over new 
ranges and on cross sell opportunities to 
grow basket size for our own ecommerce 
platforms.

Our Nambé brand grew, again, by 
13% on 2021 and is now 17% above 
2019 pre-acquisition sales levels at 
constant currency despite disruption to 
sales markets from Covid. We continue 
to expand product ranges and sales 
distribution channels.

14

Annual Report and Accounts 2022  •  Portmeirion Group PLC

S
t
r
a
t
e
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i

c

R
e
p
o
r
t

Further detail on returning our operating margins to 12.5% in the long term 

We expect the home fragrance category 
to recover over the next few years as 
the cost of living pressures ease which 
together with the initiatives above will 
have a positive impact on the Group’s 
operating margins.

Mike Raybould
Chief Executive

22 March 2023

There is a significant opportunity for us to 
improve operating margins back to historical 
highs of 12.5% over the long term (2022: 
7.8%) with a medium-term target of reaching 
10%. We will do this by:

1.   Improving productivity in our UK 

factories through investment in 
automation to reduce manual 
handling
We have accelerated capital investment 
in our Stoke-on-Trent tableware factory 
over the past 2 years, investing in 
automation and projects that reduce 
manual handling and increase our pieces 
output per labour hour with a roadmap 
of further projects for the next 2 years. 
Average project pay back is 3 years 
or less and together with our ability to 
leverage our factory’s capacity as we 
grow sales this will drive up operating 
margins for the Group.

Productivity in our Stoke-on-Trent factory 
increased by 2% in 2022 and by 13% 
versus pre-Covid levels.   

2.   Leveraging our fixed cost base as 

we grow top line sales
We see a significant opportunity to 
further grow our sales footprint over the 
next 3-5 years which will enable us to 
leverage spare capacity in our factories 
and our existing sales and distribution 
infrastructure around the world.

3.   Improving the profitability of our 
home fragrance division back to 
pre-Covid levels
Wax Lyrical, our home fragrance 
division, that manufactures fragranced 
candles, diffusers and hand and body 
products in our factory in Cumbria was 
significantly impacted by the closure of 
much of its customer base due to Covid. 
Concentrated in physical retail, the nature 
of the product meant there was a much 
lower transition to online sales channels 
than with our core tableware business. 
Sales decreased by 7% in 2022 and 
are still 23% below pre-Covid levels. 
Due to cost reduction initiatives, profit 
contribution was £0.5 million better than 
in 2021, albeit a small loss before tax 
was incurred and some way short of pre-
Covid levels of profitability.

In order to improve factory utilisation 
we purchased the brand and certain 
assets of AromaWorks London out of 
administration in August 2022. By the 
end of 2022, we had successfully closed 
the AromaWorks factory and migrated its 
product lines to be made and absorbed 
within existing capacity at our Wax Lyrical 
factory. We expect this will drive better 
recovery of fixed overheads and, together 
with commercial product initiatives 
underway, will return Wax Lyrical to 
profitability in 2023. We are excited by our 
new Portmeirion Botanic Garden home 
fragrance and hand and body ranges that 
launched during 2022 and expect these 
new ranges to make a more significant 
contribution over the coming years. 

Annual Report and Accounts 2022  •  Portmeirion Group PLC 15

 
 
Markets

Expanding international markets

Portmeirion Group sells into over 80 countries around the world.

United Kingdom

United States

Pictured: Royal Worcester Wrendale Designs

Pictured: Spode Christmas Tree

SALES

£28.3 million

SALES

£43.8 million

The UK was the second largest market for the Group in 
2022, with sales of £28.3 million (2021: £32.9 million) or 
25% of the Group’s total revenue.

The United States was the largest market for the Group 
at £43.8 million of sales (2021: £42.5 million) representing 
40% of total Group revenue.

Market implications
The UK market was negatively impacted by the cost of 
living crisis, with significant inflation including energy 
costs which materially impacted consumer demand. 

Following the Covid-19 pandemic there has been a 
notable shift to omnichannel retail with the importance 
of servicing customers both in physical retail stores 
and online. 

Response
We continue to react to market trends in our brands and 
online capabilities. We have invested significantly in our 
websites, teams and fulfilment capacity to ensure we 
can satisfy the increased direct to consumer demand.

In addition to our own websites, we increasingly service 
D2C via orders placed on retailer websites to provide the 
same service levels.

Link to strategy
1   2   4   5

16 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Market implications
The United States market experienced similar conditions 
to the UK, with a significant rise in inflation driven by 
labour shortages and energy costs. This put pressure 
on consumer demand due to a decrease in discretionary 
spending. 

Response
We continue to leverage our brand heritage in order to 
provide further growth in this important market. Spode 
Christmas Tree, first introduced in 1938, remains a US 
market favourite and our Nambé brand (acquired in 2019) 
has added additional scale to our operations.

We continue to invest in our teams and operational 
capabilities, particularly around our own ecommerce sites 
and dropship fulfilment capacity. 

Link to strategy
1   2   4   5

Strategic ReportLink to strategy

1  Developing online sales channels
2  Leveraging our brands
3  Building new markets/geography

4  Developing and launching successful new product
5  Operating and procurement efficiency and capabilities

South Korea

Rest of the World

Pictured: Portmeirion Botanic Garden

Pictured: Pimpernel Zanzibar

SALES

£26.7 million

COUNTRIES

80

Sales into South Korea were £26.7 million (2021: £18.7 
million) or 24% of total Group sales in the year.

Market implications
The South Korean market has rebounded well after the 
Covid-19 pandemic, with strong consumer demand. 

The Group continues to take a disciplined approach to this 
market in order to avoid overstocking and provide a stable 
base for future growth. 

Response
We continue to launch new products and broaden our range 
of brands and distribution routes into South Korea in order to 
diversify and drive further growth.

The steps taken to stabilise this market have proved 
successful and we expect further growth from a stable base 
in the coming years.

Link to strategy
1   2   4   5

The Group sells into more than 80 countries around the 
world which accounts for 11% of the Group’s revenue. 
Sales increased to £12.1 million during the year (2021: 
£12.0 million).

Market implications
Global retail markets remain challenging, with most of 
our sales markets impacted to some extent by wage and 
energy inflation which is suppressing consumer spending. 

Sales into Europe in particular have been negatively 
impacted by the Ukraine war and subsequent rise in 
energy costs. 

Response
We continue to invest in our international design and 
sales teams, and develop market specific products to meet 
local demands.

We have seen strong performance during the year in 
Canada, China and Malaysia, and we are aiming to build 
three key new sales markets in the medium term.

Link to strategy
1   2   3   4   5

Annual Report and Accounts 2022  •  Portmeirion Group PLC

17

Strategic ReportBusiness Model

Diversified routes to market  
and product offering

Our enablers

Value creation

Custo m

R

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t

e

s

t

o

e r s

Sourcin

g a

n

d

c

t

u

r

i

n

g

M

u

a

n

a

f

Creating  
value

1 2
4 3
s  a n d Innovatio

n

d

n

a

B r

M

a

rket

Brands portfolio

•  Strong, separate identities.

•  Revenue generation and growth 

across all six brands.

•  Numerous opportunities to leverage 
brands for enhancement of earnings.

•  Combined over 750 years of 

collective history.

Exceptional people

•  Experienced leadership team in place.

•  Strong focus on investing in and 
developing our 868 employees.

•  Teams based in various locations to 

ensure strategy is in line with localised 
requirements/trends. These locations 
include the UK, US, Republic of Ireland, 
Germany, Canada, Dubai, South Korea 
and China.

Innovation and design

•  Customer centric approach 

to strategy.

•  Innovation and design is the heart of 

our business model.

Operational excellence

•  Factories in the UK (2 sites).

•  Distribution centres in the UK, US and 
Canada. We also direct ship from 
suppliers where appropriate to reduce 
shipping costs and lead times.

•  Significant ongoing investment 
in operational efficiency and 
capability projects.

Finance

•  Low operational gearing.

•  Strong focus on operating 

profit margin.

•  Commitment to sustainable 

dividend policy.

18 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic Report 
 
 
Value creation

1

Stakeholders

For Shareholders

Value is delivered by dividend payments  
and capital appreciation.

Customer centric – diversified product offering 

FOR THE YEAR ENDED 31 DECEMBER 2022:

•  Diversified customer base.

•  Omni-channel and Geographical.

•  Tableware, Serve-ware and Gifting.

•  Home Fragrance.

2

Diversified inward supply chain 

•  Operational excellence, focus on sustainability.

•  In 2022, 38% of products sold were manufactured in our 
own UK factories. The remaining 62% sold were sourced 
from various locations around the world.

3

Innovative products 

•  Opportunities for growth in new and existing markets.

•  Innovative products launched reflect current consumer 

requirements. Price point is in line with competing brands.

4

Routes to market

•  Brand identities are separate and strong routes to market 
are led by customer requirements. A growth in digital has 
been long predicted and internal investment, alongside 
market trend, has resulted in significant growth.

15.50p

For Customers

dividends paid and proposed per share.

Excellent customer insight and fulfilment capabilities have 
enabled us to effectively grow.

DURING 2022:

51% of sales in our core UK and US markets were 

made via online channels.

Our Strategy in Action pages 22 and 23 

For people and our local communities

The successful execution of our business model and strategy 
provides additional employment opportunities within our 
local communities and long-term career development for our 
existing employees.

868 employees across the world.

For the environment

We strive for operational excellence whilst reducing 
environmental impact.

Over half of Wax lyrical energy was  

generated by wind turbine.

Our Commitment to ESG pages 26 to 31 

Annual Report and Accounts 2022  •  Portmeirion Group PLC

19

Strategic ReportOur Strategy

Driving sustainable growth

Our strategy is built around reaching ever more potential customers for our brands whilst  
focusing on further efficiency in everything we do. We expect this to deliver sustainable  
sales growth and improve operating margins, thereby driving increased profitability.

1
Developing online  
sales channels

2
Leveraging  
our brands

3
Building new 
markets/geography

Progress

Progress

Progress

•  Maintained strong online sales growth 
achieved during pandemic enforced 
store lockdowns. 

•  Strong performance in key heritage 
ranges Portmeirion Botanic Garden 
and Spode Christmas Tree. 

•  Rest of world sales maintained at 
11% of total despite widespread 
disruption in sales markets.

•  Total online channel sales now 

account for 51% of UK/US markets 
(2021: 50%, 2019: 30%).

•  Resilient performance across all 
brands despite macro-economic 
headwinds. 

•  Strong progress in growth markets of 

Canada, China and Malaysia.

•  Road map of new product 

•  Re-platformed all UK websites to 

provide enhanced customer service 
and improved functionality. 

Future outlook

•  Ongoing investment in our own 

websites and digital/online presence 
across all platforms.

•  Further utilisation of exclusive new 

product for online customers. 

•  Continue focus on deepening 

relationship with the end consumer 
and building lifetime value 
of customer.

The Board’s governance role

•  The Board approves the long-term 
objectives and strategy, monitors 
performance and where necessary, 
ensures corrective action is taken.

•  Improved digital assets have helped to 
drive better online sales performance. 

development to enhance customer 
offering in international markets. 

Future outlook

Future outlook

•  Comprehensive roadmaps completed 
for all brands to provide detailed plan 
for new product launches. 

•  Long term aim to double rest of world 

sales against 2020 base. 

•  Target to build three new 

•  Development of heritage product 

sizeable markets.

ranges and new collections which are 
brand focused and target both our 
traditional customer base and new 
consumers.

•  Key digital assets planned for our new 
product launches to improve sales 
execution. 

The Board’s governance role

•  The Board oversees the Group’s 
operations to ensure competent 
and prudent management by the 
Executive Directors and the senior 
management team.

•  Leverage our brands further with 
international growth in home 
fragrance and Nambé.

The Board’s governance role

•  The Board reviews all financial 
performance of the Group in 
major markets.

Link to KPIs

1   2   3   4   5   6

Link to Risks

1   2   3   5  

Link to KPIs

1   2   3   4   5   6

Link to Risks

1   3   4   5

Link to KPIs

1   2   4   5   6

Link to Risks

1   2   3   5

20 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic ReportKey to KPIs

1  Revenue
2  Headline operating profit margin
3  Own ecommerce sales
4  Headline basic EPS
5  Operating cash generation
6  Dividend cover

Key to Risks

1  Economic environment
2  Competitors
3  People
4  Suppliers
5  Financial risk

KPIs page 36 

Risk Management page 34 

Corporate Governance Statement 
pages 40 to 45 

4
Developing and launching 
successful new product

5
Operating and procurement 
efficiency and capabilities

Progress

Progress

•  Strong new product performance 
including new items to support 
Portmeirion Botanic Garden 50th 
anniversary and Spode Christmas 
Tree seasonal trading.

•  New product launches continue to 
contribute over 10% to total Group 
sales per annum.

•  Robust pipeline of new product 
developed for future launch. 

Future outlook

•  Strong pipeline of new product for 

launch in 2023 including new Spode 
Kit Kemp collection.

•  Ongoing product extensions in 

heritage ranges including highly 
successful Spode Christmas Tree 
range for 2023.

•  New items to support AromaWorks 

London brand purchased in 
August 2022.

The Board’s governance role

•  The Board regularly reviews 

commercial sales information to 
ensure the Group has a sustainable 
growth model.

•  UK factories continue to improve 

efficiency with ongoing investment.

•  Automation schemes in Stoke-on-

Trent factory implemented Q4 2021/
Q1 2022 enhanced capacity and 
efficiency.

•  Successful uplift of AromaWorks 

manufacturing to provide additional 
throughput in home fragrance factory.

•  Continue to manage supply chains 
despite ongoing disruption and 
inflation.

Future outlook

•  Ongoing investment in factory 

efficiency projects will add output and 
improve efficiency.

•  Further procurement savings available 
as we globalise our teams and obtain 
economies of scale.

•  Ensure capacity in manufacturing and 
distribution to drive further sales and 
operating margin growth.

The Board’s governance role

•  The Board approves the annual 
expenditure budgets and any 
material changes to them. Capital 
and operational expenditure over 
£250,000 must also be approved by 
the Board.

Link to KPIs

1   2   3   4   5   6

Link to Risks

1   3   4   5  

Link to KPIs

1   2   3   4   5   6

Link to Risks

3   4   5  

Annual Report and Accounts 2022  •  Portmeirion Group PLC

21

Strategic ReportOur Strategy in Action

Executing our strategy  
to enable growth

In 2022, the Group continued to invest in a number of key strategic initiatives 
in order to achieve our target of sustainable sales growth. 

Digital and Online
Online sales represent a significant and fast growing part of the 
Group’s sales in major markets. These sales are made up of own 
websites, pureplay e-tailers and omnichannel retailers, which now 
represent 51% of sales in our core UK and US markets, increasing 
from 50% in 2021 and 30% in 2019. 

As physical retail stores have reopened for the duration of 2022 
our own website sales have fallen 8% over the prior year, but 
remain over 63% ahead of pre-Covid levels. The Group continues 
to invest in our people, systems and processes in this key area, 
as retailers in the UK and US all operate omnichannel distribution 
which requires more sophisticated systems. 

We completed the replatform of all UK websites to provide an 
improved customer experience and improved functionality. 

In 2023, we will continue to invest in our teams and websites to 
build on the work completed in 2022.

Pictured: Re-launched home page on www.portmeirion.co.uk

Successful new product launches
In 2022, the Group continued to introduce a number of new 
collections, with an aim to achieve at least 10% of sales coming 
from new product launches. This commitment includes ongoing 
investment in retaining the freshness in our long standing heritage 
ranges such as Portmeirion Botanic Garden, which celebrated its 
50th anniversary in 2022 which was marked with the launch of a 
number of commemorative pieces.

For 2023, we have a number of new ranges in the pipeline 
including our exciting new Spode collection with British 
designer Kit Kemp.

Pictured: Spode Kit Kemp Alphabet mugs 

Leveraging our Brands
The Group has an enviable portfolio of six homeware 
brands which collectively have more than 750 years of 
history. These brands have stood the test of time thanks to 
their rich histories, iconic designs and craftsmanship. The 
Group has redefined each of these brands to ensure they 
remain relevant to the current consumer market, allowing 
a consumer-led pipeline of new collections which will be 
targeted using brand communication and digitalisation.

In 2022, all of our brands proved very resilient in difficult 
trading markets around the world, with consumers 
significantly impacted by inflation and cost of living 
pressures. In particular, Spode Christmas Tree continued to 
perform well and is still growing in the key US marketplace. 

Pictured: Spode Creatures of Curiosity

22 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic ReportFactory and Operational Efficiencies
The Group is committed to building our manufacturing and 
operational efficiency and capability as part of our aim to drive 
operating margins back to historical levels. 

In 2022, we continued to invest at an accelerated rate into our UK 
and US operations in order to improve productivity and efficiency, 
which will translate into better gross margins on product sold. We 
completed the first stage of automation projects in our Stoke-on-
Trent ceramic factory with the installation of a new heat release 
machine, and the second stage commences with the finalisation in 
2023 of a new automated dipping line. 

We also completed a number of energy saving investments 
including catalytic heating for our glaze spraying, with further 
energy saving projects planned for the coming year. 

Pictured: Whilst many of our products are hand crafted we look to use technology to 

improve yields and efficiency 

Building new markets
In 2022, the Group increased sales in the key 
international markets of the US and South 
Korea, whilst also growing sales in rest of 
world markets.

We saw strong growth across Canada, China 
and Malaysia which compensated for weaker 
trading in Europe due to the war in Ukraine.

The medium term aim of the Group is to grow 
three sizeable new international markets to 
support the three primary markets.

For 2023, we expect to see further growth in 
international markets as we leverage our brand 
portfolio across established distribution channels. 

Pictured: Portmeirion Botanic Garden

People
Our teams continue to demonstrate their 
diligence, commitment and ability in the face 
of ongoing disruption caused by macro-
economic events. 

The Group has recovered strongly from the 
impact of the Covid-19 pandemic and for 2022 
profit was ahead of 2019 levels. 

During the year we have moved to more 
globalised teams across the Group in order 
to improve efficiency and flexibility in our 
commercial and operational processes. 

The Group continues to invest in our people and 
will recruit new skills where necessary in order to 
advance our strategy. 

Pictured: One of our talented lithographers in our Stoke-on-Trent 
manufacturing site

Annual Report and Accounts 2022  •  Portmeirion Group PLC

23

Strategic ReportSection 172 (1) Statement

Engaging with our stakeholders

The Board is committed to delivering sustainable value to shareholders and other stakeholders. To do so it is 
imperative we engage meaningfully to deliver better outcomes for our business and all people who come into 
contact with it. The Board recognises the importance of considering all stakeholders in its decision making.

The below sets out our Companies Act 2006 
Section 172 (1) Statement which provides 
details of the Board’s engagement with our 
key stakeholders during the year and how 
stakeholder considerations have helped 
shape Board decisions and outcomes. This 
statement focuses on matters material to 
shareholders. The Group’s key resources and 
relationships are detailed in the Business 
Model on pages 18 and 19.

The Board’s understanding of the interests 
of the Group’s stakeholders is informed 
by the Board’s programme of stakeholder 
engagement. The Board appreciates that 
in some circumstances conflicts between 
different stakeholders may arise and 
therefore will endeavour to understand and 
evaluate the requirements and priorities 
of each group when making its decisions 
and resolutions will be sought in a manner 
that benefits the long-term success of 
the business.

Our Strategy pages 20 and 21 

Our Strategy in Action pages 22 and 23 

Our Commitment to ESG pages 26 to 31 

Shareholders

Customers

Link to strategy

1   2   3   4   5

Link to strategy

1   2   3   4   5

Overview
Our shareholders are vital to the future 
success of our business, business growth and 
the generation of sustainable returns.

Overview
Listening to our customers helps us to 
better understand their needs and provide 
suitable products.

It is important to our shareholders that 
they are kept up to date with strategy and 
business performance; that we deliver 
shareholder value and that they receive timely 
and relevant communication on all aspects of 
the business including that of remuneration 
policy and management incentivisation.

Our customers expect excellent quality, 
innovative products that meet their 
requirements whilst being able to order 
easily at a competitive price with exceptional 
service and delivery. Brands that they 
recognise and love are important to them.

How we engage
•  Regular reporting content, delivered 

through the annual report and accounts 
and half year report;

How we engage
•  Customers’ needs are considered at every 
level of the business, from the Board to the 
service desk;

•  direct Q&A sessions at results 

•  commercial teams engage regularly 

presentations with analysts, investors and 
potential investors. Feedback shared with 
the Board;

•  Chief Executive and Group Finance Director 
present to retail shareholders through the 
Investor Meet Company forum;

with strategic and national customers 
to build trust and collaborative working 
relationships. Key accounts are overseen 
by Board or function heads;

•  support statistics analysis to identify ways 

to improve customer experience; and

•  Chairman writes to institutional and large 

•  direct to consumer engagement 

holding shareholders annually; and

•  questions from shareholders encouraged 

prior to and at the AGM.

via customer services, emails and 
social media.

Considerations and outcomes
•  The Group takes advice and guidance 
from its advisers on what is important 
to shareholders in planning all 
communications to ensure it addresses any 
emerging key topics;

•  providing reassurance that the Group 
continues to be in a strong position 
and remains a good investment 
opportunity; and

•  a capital markets day was held at our 

head office and factory in February 2022 
allowing institutional shareholders and 
potential investors to see our business 
in action.

Considerations and outcomes
•  New product development is driven by 

customer demand and feedback;

•  during 2022, we continued to invest 

in our factories, warehouse and digital 
infrastructure to drive customer delivery 
and satisfaction, specifically by the 
re-launch of two ecommerce brand 
websites and the completion of extended 
operational packing areas in our Stoke-
on-Trent warehouse; and

•  the acquisition of the AromaWorks 

London home fragrance brand during 
2022 further increased our offering to 
customers.

24 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic ReportLink to strategy

1  Developing online sales channels
2  Leveraging our brands
3  Building new markets/geography

4  Developing and launching successful new product
5  Operating and procurement efficiency and capabilities

Suppliers

Employees

Communities and the environment

Link to strategy

2   4   5  

Link to strategy

1   2   3   4   5

Link to strategy

2   4   5  

Overview
Treating our suppliers fairly and having positive, 
proactive interaction with them allows us to 
drive higher standards and reduce risk in our 
supply chain whilst seeking cost efficiencies 
and positive environmental outcomes.
It is important to our suppliers to have visibility of 
future projects and workload; to share financial 
risks and rewards appropriately with us; to drive 
operational efficiency; and for them to receive 
timely payment and support to allow them to 
conduct their business ethically and sustainably.

Overview
Engaging with our people enables us to 
create an inclusive Group culture and a 
positive working environment.

Our colleagues need a safe place to work; 
engagement with the business and its overall 
purpose, wellbeing and work-life balance; to 
feel valued, trusted and empowered; and to 
be fairly rewarded and incentivised.

Overview
Contributing positively to wider society 
enables us to create stronger communities 
locally and have a more positive 
environmental impact.

It is important that we understand the 
likely consequences of our decisions in 
the long term on the environment and our 
communities. We want to reduce the negative 
impact of climate change whilst continuing to 
provide our high quality, durable products.

How we engage
•  Our collaborative approach ensures all 

How we engage
•  Briefings, newsletters, team meetings, 

How we engage
Within our local communities we:

parties have a shared long-term objective of 
working together, reducing risk, maintaining 
high standards of business conduct and 
delivering to time and cost; 

•  we operate a programme of continuous 

engagement which is both formal but also 
informal from day to day dialogue between 
our teams; and

•  our sourced product suppliers are required to 
complete SEDEX audits to help us proactively 
assess, manage and mitigate business and 
supply chain risks. We work proactively and 
positively with our suppliers to address any 
action points arising out of audits.

Considerations and outcomes
•  Our highly experienced teams continue to 

manage costs and successfully navigate the 
challenges of global supply chain disruption 
and the ongoing effects of the war in 
Ukraine on utility and raw material costs; 

•  in 2022, we engaged a new sourced 

product supplier in Europe to broaden our 
base of geographical supply;

•  we have been working with our suppliers to 
remove or reduce single use plastics within 
the supply chain. Where elimination is not 
possible our suppliers are working towards 
using at least 30% recycled materials; and 
•  we share knowledge on the opportunities 
for using more green energy at suppliers 
factories by active two way engagement as 
part of our commitment to sustainability.

opinion surveys and opportunity to engage 
with Chief Executive directly;

•  Innovation Scheme rewarding ideas 
leading to operational efficiencies;

•  focus groups e.g. health and safety 

meetings, green team, UK energy team; 

•  providing training and community involvement; 

•  our UK businesses are Investors in People 
Platinum accredited in recognition of our 
commitment to leading, supporting and 
improving our workforce; and

•  in 2022, the full Board visited the Group’s UK 
manufacturing sites to meet with employees 
and speak to them about the challenges and 
opportunities in their parts of the business.

Considerations and outcomes
During 2022, we implemented changes to 
benefit our employees by:

•  appointing a Global HR Director to enhance 

our one team ethos across the world;

•  continuing to train Mental Health First Aiders 
to support our teams, particularly recognising 
the impact Covid-19 may have had on our 
teams wellbeing at work and at home; 

•  embarked on a project to define the 

Group’s purpose with input from working 
groups of colleagues globally; and

•  fed back the outcomes of employee 
consultations on our sustainability 
journey into the development of 
sustainability strategy.

•  explore opportunities to make a difference 

through our charitable programmes;

•  our employees proactively engage in 

volunteering activities; 

•  are developing a programme to 

engage with strategic partners to build 
employability skills; and

•  as a business and through our staff 
we continually consider ways to 
reduce our environmental impact. See 
Our Commitment to ESG section on 
pages 26 to 31.

Considerations and outcomes
•  Towards the end of 2022, the Group 

completed its ESG baselining exercise to 
understand the Group’s impact on the 
environment. This exercise has informed 
the development of sustainability strategy 
which is explained in Our Commitment to 
ESG section on pages 26 to 31; 

•  during 2022, we appointed a new 

Sustainability Officer to support our 
sustainability aims; and

•  the Group supports charities in the local 
vicinity of its sites and encourages all 
employee fundraising.

Annual Report and Accounts 2022  •  Portmeirion Group PLC

25

Strategic ReportOur Commitment to ESG

Crafting a better future for our 
environment, people and communities

Portmeirion Group is a purpose-driven business with heritage and community at our core.  
We have a responsibility to our employees, customers, communities and the people that bring  
our products into their homes, and we work hard to reflect this in everything that we do.

Our ESG achievements  
in 2022:
•  Played an active role in the “British 

Ceramics – towards Net Zero” 
initiative and collected two awards 
for Employee Engagement and 
Decarbonisation in Action at the 
inaugural ‘Delivering New Zero BCC 
Conference’. 

•  Changed our UK company car policy 
so that all new cars are fully electric. 

•  Altered the heating system in our 

Stoke-on-Trent factory glazing area 
to reduce gas consumption by 28%.

•  Introduced a UK multi-departmental 

Energy Team to assess energy 
saving opportunities within our 
operations. 

•  Enhanced methodology of the 

materiality assessment in order 
to improve the accuracy and 
encapsulation of calculated 
emissions data.

•  Trained all of our UK operational 
management teams on equality, 
diversity and inclusion and rolled 
out Institution of Occupational 
Safety and Health (IOSH) safety 
training courses.

•  Positive unplanned Health and 

Safety Executive (HSE) audit during 
year reflecting commitment to health 
and safety of our employees.

•  At least 93% “in favour” proxy votes 
from shareholders on each resolution 
at the 2022 AGM.

•  Successfully achieved ISO 

22716:2007 (Good Manufacturing 
Practice) accreditation in February 
2022 for our cosmetic products.

•  Our Home Fragrance manufacturing 
site also became certified in ISO 
9001:2015 in June 2022 which is a 
reflection of the Quality Management 
System currently in place.

Our business and brands have a global 
reach and strong history. They are grounded 
in family values, craft, and a commitment 
to making beautiful products that bring 
people together and are passed from 
generation to generation. We must build our 
global business in a way that evolves this 
heritage to safeguard the next generation; 
combining the best of the past with today’s 
innovations and designs to make our 
business as good as it possibly can be and 
create a positive legacy for the future, for our 
employees, communities, customers and the 
environment.

We believe that operating in a sustainable 
way across environment, people and 
communities is not only the right thing to 
do, but is critical to the long-term health of 
our business and the world we operate in. 
Following the baselining work completed 
in 2021, we are now at a pivotal stage in 
developing and delivering a sustainability 
plan for our global business. 

It is our intention to publish our new 
sustainable business strategy and roadmap 
in the first half of 2023, which will set out a 
clear and transparent set of commitments 
and goals and create the framework for 
our plans moving forward. Our sustainable 
business strategy will be aligned to our 
commercial strategy and will be embedded 
into operations and decision making over the 
coming months to ensure that sustainability 
sits at the core of our business model. 

Underpinning our strategy is a clear 
governance structure lead by myself 
and supported by the Board who are 
all accountable for the sustainability 
commitments of the Group. 

Our global purpose and sustainability 
strategy gives us a basis on which to 
move forward at pace to address the 

environmental and social challenges we 
and others face. We will provide regular 
updates on our progress and will evolve our 
commitments as needed to deliver on our 
ambition to Craft a Better Future.

All our strategic ambitions, commitments and 
delivery roadmap are underpinned by robust 
Governance structures, KPIs and operational 
procedures. This involves our Group Board, 
Executive teams and our colleagues across 
our global business. During 2023, we will be 
introducing a Sustainable Board Committee 
which will be chaired by myself and as Chief 
Executive, I will continue to be responsible for 
the sustainability commitments of the Group. 

Throughout 2022, we have evolved our 
ESG monitoring to better understand the 
materiality of our impacts across four global 
areas of focus, which encompasses the 
operational activity of the group, logistics, 
supply chain emissions (tier one) and 
employee demographics, in order to make 
well-informed choices in focusing our 
resources and efforts to deliver tangible 
strides towards a more sustainable world.

Since our recording began in 2019, we 
are showing a reduction in our per tonne 
of carbon dioxide equivalent. We will be 
launching our new sustainable business 
strategy and roadmap in the first half of 2023 
throughout the Group and will continue to 
monitor our environmental impacts as part of 
our business as usual processes. 

Mike Raybould
Chief Executive

22 March 2023

26 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic ReportEnvironment
The Group is committed to building our 
business in a way that evolves its heritage 
to safeguard the next generation; combining 
the best of the past with today’s innovations 
and designs to make our business as good 
as it possibly can be and create a positive 
legacy for the future. For our shareholders, 
employees, communities, customers and 
the planet. 

Our focus remains to continually review our 
operations to ensure maximum efficiency 
within our processes with a particular focus 
on energy reduction opportunities. At our 
Stoke-on-Trent manufacturing site we have 
used heat recycling techniques to reduce 
our energy costs, invested in new, energy 
efficient automation and installed catalytic 
heaters to heat some of our production 
areas. We are also reviewing opportunities 
to introduce smart lighting technologies and 
self-generated energy through solar panels. 

Half of the energy used at Wax Lyrical’s 
production site continues to be generated by 
wind turbine; reducing the carbon emissions 
of our operation in Cumbria. 

We recognise that the ceramics industry, of 
which the majority of the Group’s operations 
are a part of, is an energy intensive business 
and we remain committed to working 
collaboratively across our industry to support 
our sector’s environmental challenges. 

Reducing CO2
During 2022, we continued with our 
external review of our current ESG 
baseline to inform future strategy for 
improvements.

 -9.9%*

UK Ceramics – tonnes of CO2e  
per tonne of saleable product

 +8.7%*

UK Home Fragrance – tonnes of CO2e  
per tonne of saleable product. This increase 
is largely due to a shift in production mix to a 
lighter weighted product resulting in a higher 
intensity metric per tonne of saleable product

There is

0% waste

going to landfill from the Stoke-on-Trent operation 

0%

61%

 -7%*

61% 

UK Operations (exc. Retail) – tonnes of CO2e  
per tonne of saleable product

of the 1,047 tonnes of waste generated is recycled 
and usually repurposed into a secondary use with the 
rest being incinerated (waste to energy).

55%

of energy used at Wax Lyrical operation  
in 2022 was provided by wind turbine

*2022 compared to 2021.

All UK operations are accredited at Investor in People 
Platinum status; a level only held by the top 4% of 
accredited organisations.

Pictured: Wind turbine at our UK home fragrance manufacturing site.

Annual Report and Accounts 2022  •  Portmeirion Group PLC

27

Strategic ReportOur Commitment to ESG continued

Streamlined Energy and Carbon  
Reporting (SECR)
From a regulatory perspective the Group 
continues to report on its annual UK energy 
use, associated greenhouse gas (GHG) 
emissions and information relating to our 
energy efficiency action, in accordance 
with the Companies (Directors’ Report) and 
Limited Liability Partnerships (Energy and 
Carbon Report) Regulations 2018. In the 
interests of transparency, we have split out 
our reporting for our two manufacturing sites 
– our ceramics factory site in Stoke-on-Trent 
and home fragrance site in the Lake District.

We are pleased to report a reduction in 
tonnes of CO2e per tonne (of saleable 
product) for our Stoke-on-Trent 
(ceramics) site.

SECR Methodology Statement
The methodology to calculate 
energy and GHG emissions data is in 
accordance with the GHG Reporting 
Protocol – Corporate Standard and SECR 
guidelines.

The following data sources have been 
used for the report:

•  Electricity – metered kWh 
consumption taken from 
supplier invoices;

•  Transport Scope 1 – emissions have 
been calculated based on mileage 
expense claim records and relevant 
UK Government GHG conversion 
factors depending on fuel type and 
assumption of medium sized car; and

•  Transport Scope 3 – emissions have 
been calculated based on mileage 
expense claim records, average UK 
Government GHG Conversion factors 
and assumption of medium sized 
car and UK Government Advisory 
fuel rates.

Environment continued

Stoke-on-Trent (ceramics) GHG Emissions and Energy Use Data

Energy consumption used to calculate emissions

kWh

kWh

Year ended 
31 December 2022

Year ended 
31 December 2021

Electricity

Natural gas

Transport

6,408,768

6,404,372

37,798,740

38,081,766

354,780

179,108

Total energy consumption (kWh)

44,562,288

44,665,246

Emissions

Scope 1 emissions

Natural gas

Company owned/leased vehicles

Scope 2 emissions

Electricity

Scope 3 emissions

Year ended 
31 December 2022

Year ended 
31 December 2021

tonnes CO2e

tonnes CO2e

7,084.1

88.1

7,729.5

47.3

1,274.2

1,390.4

Employee owned car travel (grey fleet)

7.7

3.7

Total SECR emissions (tonnes CO2e)
Intensity metric: tonnes of CO2e per tonne of 
saleable product

3.37

3.74

Lake District (home fragrance and personal care) GHG Emissions and Energy 
Use Data

Energy consumption used to calculate emissions

Electricity

Natural gas

Transport

Year ended 
31 December 2022

Year ended 
31 December 2021

kWh

421,759

1,272,532

7,538

kWh

648,167

903,883

7,664

Total energy consumption (kWh)

1,701,829

1,559,714

Emissions

Scope 1 emissions

Natural gas

Company owned/leased vehicles

Scope 2 emissions

Electricity

Scope 3 emissions

Employee owned car travel (grey fleet)

Total SECR emissions (tonnes CO2e)
Intensity metric: tonnes of CO2e per tonne of 
saleable product

Year ended 
31 December 2022

Year ended 
31 December 2021

tonnes CO2e

tonnes CO2e

237.2

1.8

83.4

21.1

183.5

2.0

137.6

10.9

0.25

0.23

28 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic ReportSocial
Of equal importance to our environmental 
commitments is our focus on our social 
impact – our people, our communities and 
beyond. They are fundamental to the success 
of our organisation and, as a Group, we 
appreciate the interconnectedness of the 
Social and Environmental responsibilities that 
we have as an organisation.

The Portmeirion Group directly employs 
868 employees worldwide. We are invested 
in our people, they are our core asset. 
The Group considers itself as a good and 
caring employer, affirmed by high employee 
engagement scores and with a workforce 
that represents the communities within which 
we operate. From out latest engagement 
survey 84% of respondents confirmed that 
they were happy working for the Group.

Our health and safety record is excellent and 
during 2022 we received one unplanned 
audit from the UK Health & Safety Executive 
from which we were provided with extremely 
positive feedback with no remedial action 
being identified. 

Going beyond in 2022

•  During 2022, almost 1,500 training 
courses were completed covering 
safety and wellbeing agendas such 
as mindfulness and mental health 
awareness.

•  We have rolled out IOSH safety 
training in our UK businesses, 
including Leading Safety for our 
Directors.

•  Operational management teams in 
the UK have undergone a six month 
training programme to upgrade their 
skills in topics such unconscious 
bias, ethics, diversity, inclusion, 
anti-harassment and bullying and 
appraisal and objective setting. 

•  Our Wax Lyrical business was 
awarded the ISO 09001.2015 
accreditation demonstrating our 
commitment to maintaining and 
continuously improving an effective 
quality management system 
that complies with all applicable 
regulatory requirements, quality 
standards and enables us to manage 
risks successfully.

•  Our UK businesses undertook an 

ethical trading audit through SMETA, 
the independent Supplier Ethical Data 
Exchange (SEDEX) affiliate audit 
company, receiving no major non-
conformities.

Pictured: We were proud winners of the 2022 Delivering Net Zero for British Ceramics Decarbonisation in 

Action and Employee Engagement Awards.

Our UK Stoke-on-Trent business continued 
to be accredited with the NHS Workplace 
Wellbeing Charter; a certification that 
demonstrates our commitment to the 
health and wellbeing of our colleagues.

The health and wellbeing of our teams 
throughout the Group remains our 
absolute priority. During 2023, we will 
be implementing our new sustainable 
business strategy and roadmap which 
will include commitments to improve the 
social mobility within our communities by 
working collaboratively with partners to 
raise talent and skills development. We will 
also commence work to identify ways to 
further improve supply chain transparency 
and support our suppliers in applying 
our practices and principles across our 
value chain. 

Portmeirion Group prides itself as being a 
company with an open culture, putting its 
people at the forefront of everything it does, 
with high employee engagement and a 
consultative approach. 

This is demonstrated by the high levels 
of innovation that take place across 
the organisation. In 2021, we achieved 
platinum status in our Investors in People 
reaccreditation for both trading entities in our 
UK division and during 2022 we continued to 
further improve our people practices. We are 
exceptionally proud of our Platinum status 
as this demonstrates our commitment to our 
people practices and continued development.

Striving for continual improvement is a 
priority for the Group’s leadership team. 
This recognises the importance of our 
Social responsibility – to our people, our 
communities, our customers, our suppliers, 
our shareholders and other third parties. 
We appreciate we do not exist in isolation 
and that our success depends on building 
successful relationships with all our 
stakeholders; based on respect, trust and 
mutual benefit.

Pictured: Our employee Innovation Scheme rewards ideas leading to operational efficiency.

Annual Report and Accounts 2022  •  Portmeirion Group PLC

29

Strategic ReportOur Commitment to ESG continued

Social continued

Senior positions within Portmeirion 
Group have a:

Diversity
As a Group we recognise and value all forms 
of diversity in our employees and endeavour 
to promote a culture of inclusiveness in 
our workplace to enhance the success 
of our business. To this effect we have a 
Diversity Policy complementing our Equal 
Opportunities Policy. However, we also 
appreciate that to truly be an inclusive 
employer we need to properly understand 
our colleagues – current and future – and the 
communities in which they live.

It is important to us that we monitor that 
diversity within our workforce is at least 
reflective of our local communities and that 
without exception our recruitment procedures 
and employment practices are supportive of 
ethnic minority groups. We will be working 
in 2023 to explore local partnerships to 
help create a more inclusive workforce from 
grassroots. 

Gender split
Portmeirion Group strives to eliminate any 
gender bias in our pay and employment 
policies and practices; at 31 December 2022, 
54% of senior positions held throughout the 
Group were occupied by female colleagues. 

Our site with the highest level of employees, 
Portmeirion UK in Stoke-on-Trent, published 
its gender pay gap statistics in 2022 which 
noted a mean pay gap of -4.9%; a positive 
gap in favour of female employees during 
that reporting period.

During 2022, for instance, we promoted 48 
colleagues within the Group recognising 
the amazing talent that we have within 
our business. Of these 60%+ were female 
colleagues.

The Group will continue with arrangements 
that improve the work-life balance for 
its employees regardless of social status 
and gender.

Training, development, and working 
environment
Developing talent and supporting diversity 
across our business helps to ensure that 
we have the best teams who are motivated 
to deliver our goals. The Group provides 
a number of learning and development 
opportunities across all areas of the business 
to ensure that our employees have all the 
necessary skills to competently perform their 
roles. Where possible, e-learning is utilised 
to provide training in a more interactive 
and time convenient manner. Development 
opportunities include National Vocational 
Qualifications, professional development, first 
aid training and other specific job- related 
training courses. Management development 
is offered through accredited qualifications in 
leadership and management.

54/46

gender balance (female/male)

Management positions in Wax 
Lyrical are:

67%

female

During 2022, colleagues took part in 
various apprenticeship qualifications at 
levels 2 (GCSE level equivalent) through 
to level 7 (Masters Degree level); these 
included Business to Business sales, 
Lean Manufacturing and Supply Chain 
Management degree level apprenticeships. 

We also enrolled senior management on 
NEBOSH health and safety qualifications 
in order to provide an awareness and 
understanding to meet the changing 
demands within health and safety and 
to allow them to mentor and develop the 
wider management teams. We continued 
with all mandatory training in areas such as 
anti-bribery and corruption, modern slavery 
prevention and unconscious bias alongside 
health and safety training.

We continue to support our 8 training 
apprentices to complete their qualifications 
and support their career development with 
the Group.

Recognition and engagement
Key to the retention of our employees is 
recognising and rewarding their hard work. 
Our reward strategy aims to provide a 
package that offers competitive pay and 
distinctive benefits. We are committed to 
paying the National Living Wage and within 
our manufacturing sites we have implemented 
high performance working incentives to 
recognise and reward the performance within 
the teams. 

Within the UK, all employees are offered 
membership to our Group personal pension 
plans, which provide employer contributions 
for all members, and are included in generous 
life cover and healthcare policies. In the 
US, all employees are offered benefits 
under a 401K employer sponsored defined 
contribution pension plan and in Canada 
through a Canada Pension Plan to which 

30 Annual Report and Accounts 2022  •  Portmeirion Group PLC

The production, factory and 
warehouse environments on 
the other hand tend to be 
more male orientated: 

54%

of warehouse staff at  
Wax Lyrical are male

79%

of warehouse staff in  
Portmeirion US are male

57%

of factory staff in  
Portmeirion UK are male

the company contributes. Our UK Division 
operates employee recognition schemes 
including discretionary incentive schemes, 
VIP “family and friends” shopping promotions, 
retirement afternoon teas and long service 
awards. The North America division operates 
annual sales incentive schemes for sales 
executives and discretionary bonuses for all 
employees. Our employee appraisal process 
involves performance measures against a 
series of core objectives which are aligned to 
each operating unit’s strategic aims. Our UK 
Division operates Employee of the Month and 
Employee of the Year awards to recognise 
and celebrate employee successes.

Pictured: In the US we held engagement events 
including one to celebrate Thanksgiving.

Strategic ReportPictured: Recipients of our Long Service Awards in 2022 along with some of our Board members.

Recognition and engagement 
continued
One of the ways the Group measures 
employee engagement is by opinion surveys. 
These surveys have consistently shown that 
our colleagues are happy to be working for 
us. We were happy to welcome over 139 new 
employees to the Group in 2022 of which 17 
joined via our Refer a Friend programme.

Further details on employee engagement are 
in the Section 172 (1) Statement on pages 
24 and 25.

Community support
As a Group we are excited by the 
opportunities to take a more proactive role 
in our communities and will be exploring the 
way in which our social and environmental 
commitments may reinforce each other. 

In 2023, we will work to identify and 
establish strategic partnerships with 
relevant charity or community organisations 
in key business locations, with a focus on 
supporting skills and talent development.

Of course whilst looking at the bigger 
picture we will also continue with our 
programme that allows every employee to 
have the opportunity to make a difference 
within our local communities through our 
charitable programmes. Most of our financial 
contributions to charities come from the efforts 
and personal involvement of our colleagues, 
with active support from the Board.

As an example of community support, 
in 2022 we supported a local school in 
Stoke-on-Trent, including by donating 
some Portmeirion Botanic Garden ceramics 
to assist in funding the development of 
its garden and outdoor learning area for 
children, which also serves as a communal 
plot. We celebrated the 50th anniversary of 
our iconic Portmeirion Botanic Garden range 
in 2022, which is inspired by nature and 
the outdoors, so it really resonated with the 
outcomes of this project. 

Governance
As a Group we are committed to our broader 
stakeholders and considering them in Board 
decision making and ensuring we have 
risk assessments, regulatory compliance 
programmes and policies in place to meet 
and exceed our responsibilities. Delivering 
good governance is important to us. All 
our strategic ambitions and commitments 
are underpinned by robust Governance 
structures, KPIs and operational procedures. 
This involves our Group Board, our Executive 
teams and our colleagues across our 
global business.

Our Corporate Governance Statement can be 
found on pages 40 to 45, our Section 172(1) 
Statement on pages 24 and 25, our Risk 
Management on page 34 and our Principal 
Risks and Uncertainties on page 35. We 
understand that our Governance needs to 
reflect and react to the environment in which 
we operate.

Pictured: Our Global HR Director with representatives of Belgrave Academy, Stoke-on-Trent, in its garden 
and outdoor learning area. 

Pictured: At Wax Lyrical, some of our dedicated 
team of walkers participated in the notoriously 
challenging Coniston to Barrow walk; a grueling  
21-mile trek across the beautiful scenery of the Lake 
District to raise funds for St Mary’s Hospice, Mind in 
Furness, and Animal Welfare Furness.

Annual Report and Accounts 2022  •  Portmeirion Group PLC

31

Strategic ReportFinancial Review

Resilient trading performance 
against backdrop of macro-
economic challenges in our 
sales markets

“The Group continued
to make progress, with 
sales and operating margin 
growth despite experiencing 
significant cost inflation.”

David Sproston 
Group Finance Director 

Summary
• 

 Further progress 
following record sales 
performance in 2021.

• 

• 

 Capital investment behind 
growth strategy including 
further factory automation and 
new UK websites.

 Retain significant headroom 
within available borrowing 
facilities

In 2022, the Group continued to progress 
against our strategic targets, demonstrating 
a resilient performance against significant 
macro-economic challenges following the 
Covid-19 pandemic and the cost of living 
crisis. Unsurprisingly, all of our major sales 
markets were impacted to some extent by 
large increases in energy costs and other 
inflationary pressures.

Set against this, we continued to invest in our 
strategy in order to deliver both sales growth 
and operating margin improvement.

Revenue
Revenue for the year ended 31 December 
2022 totalled £110.8 million, an increase of 
5% over the prior year (2021: £106.0 million) 
and 19% above pre-pandemic levels (2019: 
£92.8 million).

The Group benefited from a small amount of 
sales from the acquisition of the AromaWorks 
London brand and intellectual property in 
August 2022 and the impact of weaker 
sterling compared to the US dollar, which 
increased our revenue but not profitability.  

Geographical sales performance reflected the 
benefit of our diversified sales markets, with 
growth in South Korea and Rest of World 
markets more than offsetting weaker 
performance in the UK. 

The US, our largest sales market, grew again 
by 3% to £43.8 million (2021: £42.5 million) 
which is another record sales performance, 
albeit benefitting from a favourable 
retranslation in sterling from US dollars. 

UK sales declined by 14% against a 
challenging retail environment as inflation 
soared and consumers battled against the 
rising cost of living. 

In South Korea, sales increased by 43% to 
£26.7 million (2021: £18.7 million) as we 
expanded our number of ranges and opened 
new online distribution routes. We continue 
to monitor sales out data from our 
distributors and remain confident of further 
progress going forward in this 
important market.

Rest of World markets increased to 
£12.1 million (2021: £12.0 million). Following 
the outbreak of war in Ukraine, our sales in 
Eastern Europe were negatively impacted; 
excluding these markets rest of world sales 
increased by 6%. Against this, we again 
performed strongly in Canada and saw 
growth in China and Malaysia as we began 
to work with new distribution partners.

32 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic ReportProfit
Headline profit before taxation(1) was 
£8.0 million, an 11% improvement over the 
2021 level of £7.2 million and now ahead of 
the pre-pandemic level in 2019 of £7.4 
million. Statutory profit before taxation was 
£7.0 million (2021: £6.0 million, 2019: 
£7.1 million).  

Operating cash flow was negatively 
impacted by working capital during the year; 
operating cash generated was £1.6 million 
(2021: £8.7 million), the reduction primarily 
due to a net increase of £9.9 million in 
inventory over the year (to match our sales 
demand amongst other factors as 
explained below).

This improved profit performance was driven 
by sales growth and operating margin 
improvement. The major markets in which the 
Group operates were all impacted by 
macro-economic factors, with supply chain 
costs at an all-time high combined with 
significant labour, material and energy cost 
inflation. The Group was able to drive 
efficiency and cost savings in order to 
balance these challenges, which led to an 
operating margin improvement from 
7.2% to 7.8%.

(1)  Headline profit before taxation excludes 
exceptional items – see note 6. 

Interest and financing costs
Finance costs for the Group increased by £0.4 
million to £1.0 million (2021: £0.6 million) as 
borrowings increased and interest rates rose 
significantly, which both increased the cost of 
borrowing and the interest on lease liabilities. 

With UK interest rates continuing to rise we 
expect a higher charge in 2023 before falling 
back to historical levels going forward as long 
term loans mature. 

Taxation
The charge for taxation for the year was 
£1.4 million (2021: £2.7 million), an effective 
tax rate of 20% (2021: 46%). The reduced tax 
charge is mainly due to the one-off impact of 
the change in UK corporation tax rate from 
19% to 25% in the prior year which caused 
an additional deferred tax charge of 
£1.1 million.

Dividends
The Board proposes a final dividend of 
12.00p per share (2021: 13.00p) giving a 
total dividend for the year of 15.50p per 
share (2021: 13.00p). The final dividend is 
expected to be paid on 30 May 2023 to 
shareholders on the register on 21 April 2023 
with an ex-dividend date of 20 April 2023.

We continue to consider that a dividend at a 
cover of three times is appropriate in order to 
balance our ongoing investment behind our 
growth strategy with providing a positive 
return to shareholders.

Cash generation and net debt
At 31 December 2022, the Group had net 
debt of £10.1 million (comprising cash and 
cash equivalents of £1.7 million less 
borrowings of £11.8 million). This compares 
to a net cash balance of £0.7 million at the 
prior year end.

We continued to invest in our strategic goals 
and spent a net £6.0 million on capital 
expenditure as well as acquiring the brand 
and intellectual property of AromaWorks 
London in order to drive more scale through 
our home fragrance factory. The capital 
expenditure included the installation of 
automation equipment in our Stoke-on-Trent 
factory and the development costs of our 
new UK websites.  

Bank facilities
The Group has agreed debt facilities with 
Lloyds Bank which totaled £27.5 million at 
the balance sheet date, having extended our 
facilities during the year in order to provide 
additional headroom given inflationary 
supply chain pressures. These facilities 
consist of a £10.0 million revolving credit 
facility available until February 2025, a 
£6.25 million overdraft and a £6.25 million 
trade finance facility on an annual renewal 
cycle, and a £10 million term loan repayable 
by January 2025 of which £5.0 million was 
outstanding at the year end. The revolving 
credit facility remained undrawn at 
31 December 2022.

Our business remains seasonal due to the 
second half weighting of our sales. 
Consistent with previous years, we 
experienced a working capital swing of 
around £10.0 million during the year as we 
built inventory to match our sales demand. 
At the year end we had available cash and 
borrowing headroom of £17.4 million. 
We believe our committed funding lines more 
than adequately addresses this seasonal 
dynamic and are prudent.

Assets and liabilities
We had a net working capital outflow of 
£10.3 million driven by increased inventory 
over the prior year. About two thirds of this 
increase was caused by foreign currency 
retranslation and supply chain cost increases, 
mainly container freight rates and material 
increases. 

The remainder was early purchasing for 
additional stock depth of key lines, which 
meant we exited the year with a higher stock 
balance. With improving supply chains, we 
expect stock balances to reduce during 2023 
and end the year broadly in line with 
2021 volumes. 

There has been a significant level of volatility 
in the pension scheme during 2022, 
particularly as a result of the UK ‘mini-budget’ 
in September which brought particular 
disruption to bond yields. 

At the year end we had an accounting 
surplus of £0.3 million, which was a reduction 
from the surplus of £0.9 million reported in 
2021. At a gross level, both assets and 
liabilities fell materially as equities reduced in 
value and the discount rate used to calculate 
scheme liabilities, which is based on 
corporate bond yields, increased significantly. 
We continue to evaluate ways to de-risk the 
volatility in the scheme, with a medium-term 
aim to reach low-dependency.

At the year end we held treasury shares with 
a book value of £0.4 million in order to satisfy 
employee share option schemes, which had 
been bought at an average price of £1.87 per 
share, equating to 210,282 shares, having 
used 8,363 during the year. In addition, we 
also hold 234,523 shares in The Portmeirion 
Employees’ Share Trust. These shares have a 
book value of £2.7 million, having been 
bought at an average cost of £11.58 each. 
The balance of these shares did not move 
during the year.

Goodwill and intangible assets on our 
balance sheet largely represent the value of 
the acquired brands of Spode, Royal 
Worcester, Wax Lyrical and Nambé, as well 
as computer software investment including 
our online webstore and associated 
infrastructure. The balance of intangible 
assets increased during the year as we 
continued to invest in our UK and US 
websites and systems and acquired the 
brand and intellectual property of 
AromaWorks London.

Treasury and risk management
The impact of transactional currency flows on 
the Group’s profit is not material due to the 
natural matching of revenue and costs across 
our global businesses. In the year sterling 
weakened against both the US dollar and 
euro, which increases our sterling revenue 
upon retranslation but this had no material 
impact on Group profit.

When any anticipated exposure arises, our 
policy is to use appropriate hedging 
instruments to mitigate that risk. We have a 
robust approach to managing risk to deliver 
our strategy as explained on page 34.

We continue to make contributions to our 
closed defined benefit pension scheme and 
paid £0.9 million during the year. 

David Sproston
Group Finance Director

22 March 2023

Annual Report and Accounts 2022  •  Portmeirion Group PLC

33

Strategic ReportRisk Management

Managing risk in order  
to deliver our strategy

The Group is exposed to a number of risks in the markets it operates across. The Board considers the risks to 
the business and the adequacy of internal controls with regard to the risks identified at every  
Board meeting. It formally reviews and documents the principal risks to the business at least annually.

Risk management structure and process

1. Identify risk

3. Mitigate risk

The Board has overall responsibility for 
monitoring the Group’s systems of internal 
control, for identification of risks and for taking 
appropriate action to prevent, mitigate or 
manage those risks. The Board will continually 
assess and review the business and operating 
environment to identify any new risks for 
consideration.

2. Assess risk

A detailed schedule of risks is considered 
at each Board meeting under the following 
categories: macro-economic and political, 
continuity and disruption, trading and product, 
operational and supplier, accounting and 
internal controls, legal and regulatory and 
external investment and performance. These 
risks are graded against a criteria of likelihood 
and potential impact in order to identify 
the key risks impacting the Group (see heat 
map below).

The Board seeks to ensure that the Group’s 
activities do not expose it to significant risk. 
The Group’s aim is to diversify sufficiently 
to ensure it is not exposed to risk of 
concentration in product, market or channel.

4. Update risk register

The risk register is updated at each Board 
meeting. The Board meets formally at least 
five times each year.

5. Review and evaluate risks

The Board and senior managers are all 
responsible for reviewing and evaluating risk. 
The Executive Directors meet at least monthly 
to review ongoing trading performance, 
discuss budgets and forecasts and consider 
new risks associated with ongoing trading.

Feedback from these meetings regarding 
changes to existing risks or the emergence of 
new risks is then provided to the Board.

1.  
Identify risk

Risk 
management 
process

5. 
Review  
and  
evaluate  
risks

2. 
Assess 
risk

4. 
Update risk 
register

3. 
Mitigate 
risk

Risk heat map

A graphical representation 
of the principal risks and 
uncertainties of the Group.

E  Economic environment

C  Competitors

P  People

S  Suppliers

F  Financial risk

Link to strategy

E

1  Developing online sales channels

T
C
A
P
M

I

P

S

F

C

2  Leveraging our brands

3  Building new markets/geography

4   Developing and launching successful 

new product

5   Operating and procurement efficiency 

and capabilities

LIKELIHOOD

34 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic Report 
Principal Risks and Uncertainties

Risk

Mitigation

Outlook

Economic environment

The impact of war in Ukraine has 
increased global inflationary pressures 
and reduced discretionary consumer 
spending. 

This, combined with inflation and 
shortages in labour markets, has 
created a difficult trading environment 
in our major sales markets. 

Competitors

The Group faces strong competition in 
most of the major market in which we 
operate. This presents a risk of losing 
market share, revenue and profit.

People

Skilled senior managers and personnel 
are essential in order to achieve the 
strategic objectives of the Group. 
Failure to recruit and retain key staff 
would present significant operational 
difficulties for the Group.

Suppliers

The Group sells into more than 80 countries around the world, 
although the majority of sales are concentrated into three key 
markets. We continue to monitor the impact of global events in these 
markets and any material impact on our business. 

The Group maintains close relationships with our key customers 
and suppliers to identify any signs of financial difficulties in order 
to prevent or limit any potential losses. Customer orders and sales 
trends in major markets are constantly reviewed to enable early 
action to be taken in the event of declining sales.

The Group continues to invest in our online and digital capabilities 
and capacity in order to provide an increasingly direct to consumer 
element for product fulfilment.

The Group will continue to monitor 
sales trends in our major markets 
around the world and ensure we 
respond accordingly to any threats 
or opportunities.

Link to strategy
1   2   3   4  

The risk is managed by ensuring that high quality and innovative 
products are brought to market, maintaining strong relationships 
with key customers and ensuring the Group is aware of local market 
conditions, trends and industry-specific issues and initiatives. This 
enables the Group to identify and address any specific matters 
within the overall business strategy.

We are increasingly working with partners in our key UK and US 
markets on direct to consumer fulfilment, and ensuring we have the 
capabilities to meet required service levels.

The Group continues to invest in 
both its strong brands and new 
product development to provide a 
point of difference, whilst working 
closely with key customers to 
provide a reliable and timely 
service.

Link to strategy
1   3  

Management seeks to ensure that employees are appropriately 
remunerated and good performance is recognised and rewarded. 
Staff are also provided with relevant training for their roles and 
career progression to improve motivation.

The Group remains committed to 
hiring and retaining key personnel 
in order for the business to achieve 
our strategic objectives.

The Group has a clearly defined recruitment policy which ensures 
that new employees meet the required standard and experience for 
each position.

Link to strategy
1   2   3   4   5  

The Group’s purchasing activities could 
expose it to overreliance in certain key 
suppliers or markets.

The Group both manufactures and sources product from a range of 
suppliers which reduces the impact of inflation or disruption in one 
market or supplier.

The lingering impact of Covid-19 to 
supply chains has created significant 
inflationary cost increases and 
disruption through additional lead 
times.

Suppliers may not reflect the Group’s 
high ethical standards.

Financial risk

Financial risk is wide-ranging and 
covers capital management, credit risk, 
currency risk and liquidity risk. 

The risks presented in these areas 
include the failure to achieve business 
goals, potential financial loss caused 
by default, reduction in profit due to 
currency fluctuations, insufficient funds 
to continue trading and going concern 
threat.

Cyber threats are a key financial risk 
the Group faces across our global 
business.

For the manufacturing processes in the UK, the Group ensures that 
key raw materials are available from more than one source to ensure 
continuity and competitive pricing.

For the sourcing process, suppliers are carefully selected to ensure a 
sufficient breadth in supply base.

The Group also ensures that all intellectual property rights are retained 
and easily transferable should an alternative supplier be required.

All major suppliers are subject to ethics due diligence.

The Group’s approach to risk management and mitigating systems 
are covered in the financial risk management objectives in note 32 
on pages 99 to 101.

The Group remains profitable and has sufficient headroom within 
current borrowings facilities.

The Board have a detailed and robust budget review process and 
assess performance, including cash flow and liquidity, as part of 
regular management information reviews.

Regular currency forecasts are reviewed in order to ensure the 
Group is not detrimentally impacted by any major exchange rate 
fluctuations.

We remain vigilant to cyber risks and have a robust framework 
in place including external audit to ensure our systems are well 
protected.

The Group continues to closely 
monitor global supply chains to 
ensure our flow of products around 
the world is not disrupted.

Link to strategy
2   4   5  

The Group has significant 
headroom within ongoing 
borrowing facilities. The Group 
also has a strong natural currency 
hedge and continues to monitor 
currency fluctuations.

Link to strategy
1   2   3   4   5  

Annual Report and Accounts 2022  •  Portmeirion Group PLC

35

Strategic ReportKey Performance Indicators

Revenue  
(£’000)

Headline operating profit margin 
(%)

Own ecommerce sales as a 
percentage of UK/US sales (%) 

£110,820

7.8%

22

21

20

19

18

110,820

106,018

87,854

92,816

89,594

22

21

20

2.5

19

18

7.8

7.2

8.4

11.1

14.2%

22

21

20

19

18

14.2

14.5

14.6

9.7

7.0

Group revenue increased by 5% in the 
year and is now 19% ahead of pre-
pandemic levels due to strong sales 
demand in international markets.

Why we measure it

Revenue growth is the key driver of 
business performance and profit growth. 

The Group’s operating margin improved 
to 7.8% as part of the Group’s strategic 
goal of returning to historical levels. This 
was despite ongoing cost inflation and 
supply chain disruption.

Closure of physical retail during the Covid-19 
pandemic accelerated the shift to online 
sales; as retail stores reopened for the 
duration of 2022 the Group maintained the 
proportion of sales via online channels. 

Why we measure it
Operating margin compares all 
operating costs incurred against total 
revenue, which allows the Group to 
assess how effective it has been at 
converting costs into revenue.

Why we measure it
Part of the Group’s strategic aim is to 
grow our own ecommerce platform sales 
as a percentage of total sales, which 
translates into both improved gross and 
operating margins.

Link to strategy
1   2   3   4   5  

Link to strategy
1   2   3   4   5  

Link to strategy
1   2   4   5  

Headline basic EPS (p)

Operating cash generation (£’000)

Dividend cover (x)

46.59p

£1,646

22

21

20

19

18

46.59

38.85

4.96

56.32

72.12

The Group’s headline profit before tax 
improved again in 2022 and is now 
above pre-pandemic levels, with a 
resulting rise in EPS.

1,646

8,683

8,722

2,653

22

21

20

19

18

3.00

3.00

3.00

22

21

20

Nil

19

6.82

9,674

18

1.93

Operating cash generation was negatively 
impacted by adverse working capital 
movements during the year, driven by 
inflation, foreign exchange and extended 
supply chains. This position is forecast to 
largely reverse in 2023. 

The Group continues to believe that a 
dividend cover of three times is appropriate 
to balance return to shareholder with 
investment for future growth.

Dividend cover is defined as headline 
profit after tax divided by dividends 
paid and proposed for the current 
financial year. 

Why we measure it
Headline earnings per share is a shorthand 
measure of profitability, as it divides the 
post-tax profit in the year by the number of 
active shares in issue. As a listed business, 
this allows comparability between the 
Group and other listed companies.

Why we measure it
Operating cash generation demonstrates 
the Group’s ability to ensure operating profit 
is translated into operating cash, and that 
working capital is appropriately controlled in 
order to ensure sufficient cash is available to 
provide a return to shareholders.

Why we measure it
Dividend cover shows the extent to which 
profits exceed dividends paid. The Board 
remains committed to ensuring there is 
an appropriate level of dividend cover to 
provide a sustainable return to 
shareholders.

Link to strategy
1   2   3   4   5  

Link to strategy

Link to strategy
1   2   3   4   5  

Link to strategy

1   2   3   4   5  

1  Developing online sales channels
2  Leveraging our brands
3  Building new markets/geography

4  Developing and launching successful new product
5  Operating and procurement efficiency and capabilities

36 Annual Report and Accounts 2022  •  Portmeirion Group PLC

Strategic Report 
 
Going Concern and Outlook

Going concern
The business activities of the Group, its 
current operations and factors likely to affect 
its future development, performance and 
position are set out in the Chief Executive’s 
Statement on pages 12 to 15 and in the 
Financial Review on pages 32 and 33. 
In addition, note 32 on pages 99 to 101 
includes an analysis of the Group’s financial 
risk management objectives, details of its 
financial instruments and hedging activities 
and its exposures to credit and liquidity risk.

The Group has a formalised process of 
monthly budgeting, reporting and review, 
and information is provided to the Board of 
Directors in order to allow sufficient review to 
be performed to enable the Board to ensure 
the adequacy of resources available for the 
Group to achieve its business objectives.

At the year end the Group had net debt of 
£10.1 million (comprising cash and cash 
equivalents of £1.7 million less borrowings of 
£11.8 million) and, as disclosed in note 24 on 
page 92, had unutilised bank facilities with 
available funding of £15.7 million.

Operating cash generation was impacted 
during the year by an adverse working capital 
movement and was therefore £1.6 million 
(2021: £8.7 million), although we expect this 
movement to largely reverse in 2023. 

The Group sells into over 80 countries 
worldwide and has a spread of customers 
and sales channels within its major UK and 
US markets with adequate credit insurance 
cover in export markets where required. The 
Group manufactures approximately 38% of 
its products and sources the remainder from 
a range of third-party suppliers.

There remains ongoing challenges in our 
sales markets around the world caused by 
the negative impact of the cost of living crisis, 
but the Group’s performance continues to 
remain resilient and we are well diversified 
with significant funding headroom available.

The Group has also produced a sensitivity 
analysis to its cash flow forecast based 
upon possible downside scenarios. We have 
modelled a 10% sales reduction to assess the 
potential impact of a significant downturn in 
trading performance similar to the reduction 
experienced in 2020 during the Covid-19 
pandemic and is therefore considered a very 
prudent case. This demonstrated the Group 
still has sufficient headroom within borrowing 
facilities and loan covenants.

We have also considered a reverse stress-
tested scenario to try and assess the amount 
of sales reduction required before the Group 
begins to approach maximum facility and 
covenant headroom. This demonstrated sales 
could reduce by more than 20% before we 
breached facility limits or any covenants.

After making enquiries and reviewing 
budgets and forecasts for the Group, the 
Directors have a reasonable expectation that 
the Company and the Group have adequate 
resources to continue in operational existence 
for the foreseeable future. Accordingly, they 
continue to adopt the going concern basis in 
preparing the Annual Report and Accounts.

Current Trading & Outlook
We remain cautious against the backdrop 
of ongoing economic uncertainty and 
the impact of world events on consumer 
spending. However, we have been 
encouraged by our customer outlook at trade 

shows around the world in recent weeks 
including their feedback on our new product 
pipeline. In addition there are signs that 
global supply chain disruption and general 
overstocking in retailers are subsiding. 
Similarly global shipping costs are trending 
back to historical levels.

Our sales in the first few months of 2023 are 
in line with our expectations and forward 
order books remain healthy.

We are pleased with the strategic progress 
we have made and remain confident in our 
long term strategy. 

Dick Steele
Non-executive Chairman

Mike Raybould
Chief Executive

22 March 2023

Annual Report and Accounts 2022  •  Portmeirion Group PLC

37

Strategic ReportBoard of Directors and Company Secretary

N

R

A

N

R

A

N

Dick Steele
Non-executive Chairman

Angela Luger
Senior Non-executive Director

Andrew Andrea
Non-executive Director

Responsible for leading the Board and 
promoting communication with shareholders. 
He is a Fellow of the Institute of Chartered 
Accountants in England and Wales and also 
a member of the Institute of Taxation.

Other appointments
None.

Key skills

Contributes general management experience 
with retail, digital and customer focus.

Other appointments
Angela is Chair of The Paint Shed Holdings 
Limited and Non-executive Director of ScS 
Group plc, New Look Retail Holdings Limited and 
Trustee at The Pennies Foundation. Formerly, 
she held positions as Non-executive Director 
of Distribuidora Internacional de Alimentacion, 
S.A. (DIA Group) and Manchester Airport Group. 
Her previous executive positions included Chief 
Executive of N Brown plc, CEO of The Original 
Factory Shop Limited and senior executive 
positions at Debenhams PLC, ASDA Group 
Limited and Mars Corporation.

A qualified Chartered Accountant. He has a 
wealth of experience gained in financial and 
commercial roles across diverse businesses 
including hospitality and retailing.

Other appointments
Andrew is currently the Chief Executive 
Officer for Marston’s PLC, having previously 
been Chief Financial and Corporate 
Development Officer.

Prior to joining Marston’s he worked in various 
roles with Guinness Brewing Worldwide, Bass 
Brewers Limited and Dollond & Aitchison.

Key skills

Key skills

Mick Knapper
Group Operations Director

Responsible for Group sourcing, production, 
information systems and logistics functions. 
Mick joined the Group in 1998 and has been a 
member of the board of the Company’s main 
operating subsidiary, Portmeirion Group UK 
Limited, since 2011.

Other appointments
None.

Key skills

Bill Robedee
Global Sales Director and  
President, North America

Bill is responsible for growing all of the 
Group’s key sales markets and heads up the 
Portmeirion North America Division. Before 
joining Nambé as Chief Executive Officer 
in 2014, Bill was Chief Legal Officer at 
Lenox Holdings Inc. and General Counsel at 
Waterford Wedgwood Royal Doulton.

Other appointments
None.

Key skills

David Sproston
Group Finance Director

Responsible for all aspects of financial control 
and sits on all subsidiary boards. David is a 
qualified Chartered Accountant and joined the 
Group from Deloitte in 2008. He was previously 
Group Financial Controller and Finance Director of 
Portmeirion Group UK Limited, the Group’s main 
trading subsidiary.

Other appointments
None.

Key skills

38

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
R

A

N

Essential skills and 
experience our Board 
delivers:

N

Clare Askem
Non-executive Director

Mike Raybould
Chief Executive

Contributes a wealth of experience in business 
change and digital transformation.

Other appointments
Clare is Non-executive Director of The Law 
Debenture Corporation p.l.c. and IG Design 
Group PLC. She has previously held executive 
roles at Sainsbury’s (including being the 
Managing Director of Habitat), Home Retail 
Group plc and Dixons PLC.

Oversees the Group’s business and is responsible 
for formulating the Group’s objectives and 
strategy. Mike is a qualified Chartered Accountant 
and was previously the Group Finance Director. 
Before joining the Group in 2017, he was the 
Chief Financial Officer of the Europe, Middle 
East and Africa (EMEA) Floorcare Division of 
Techtronic Industries Company Limited, a public 
company listed on The Stock Exchange of Hong 
Kong Limited.

Key skills

Other appointments
None.

Key skills

Moira MacDonald
Group Company Secretary

A Fellow of The Chartered Governance Institute. 
Prior to joining the Group as Deputy Group 
Secretary in 2007, Moira was Assistant Company 
Secretary at Legal & General Group plc and 
at BPB plc.

Other appointments
None.

Key skills

Strategy and
leadership

Brand and
product
development

Operational
expertise

E-commerce,
sales and
marketing

Technology
development

Risk
management

Financial

Governance
and legal

Mergers and
acquisitions

Committee key

R  Remuneration Committee
A  Audit Committee
N  Nomination Committee

 Denotes Committee Chairman

Annual Report and Accounts 2022  •  Portmeirion Group PLC 39

Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance Statement

“We continue to build 
on our strategy, always 
maintaining good 
governance.”

Dick Steele
Non-executive Chairman

Summary
• 

 Complied with all 
principles of the QCA Code 
throughout 2022.

• 

• 

• 

• 

 No significant challenges or 
changes to our governance 
arrangements.

 Good governance remains 
at the heart of our business 
including in realigning our 
teams to a more Global focus.

 2022 results demonstrate 
resilience in a challenging 
market and progress on 
strategic objectives.

 For 2023, we have appointed a 
Senior Non-executive Director, 
Angela Luger.

Chairman’s introduction

Dear shareholder,

On behalf of the Board, I am pleased to 
present Portmeirion Group PLC’s Corporate 
Governance Statement for the year ended 
31 December 2022. The Board is committed 
to ensuring high standards of governance 
for the Company and considers that the 
Quoted Companies Alliance Corporate 
Governance Code 2018 (the “QCA Code”) 
provides the most appropriate framework 
of governance arrangements for a public 
company of our size and complexity. We 
have complied with all principles of the QCA 
Code throughout the year.

After Covid-19, none of us could have 
foreseen the tough economic environment 
that emerged in 2022 and that leads us into 
2023. Despite these challenges, we continue 
to build on our strategy, always maintaining 
good governance. The continued success of 
the Group depends on constantly improving 
our brands, products, markets, people 
and processes over the years, decades 
and centuries. 2022 was another year of 
improvement.

The Board remains committed to effective 
corporate governance as the basis for 

promoting the long-term growth and 
sustainability of the business for the benefit 
of our shareholders and wider stakeholders. 
As Chairman of the Board, I am responsible 
for ensuring that the Company has corporate 
governance arrangements in place which are 
appropriate for the size and complexity of 
the Company and that these arrangements 
are followed in practice. We are committed 
to delivering growth in the long term, building 
trust through open dialogue and maintaining 
a dynamic management framework.

We have sought to ensure that we have a 
dynamic governance environment which 
allows the business the opportunity to 
thrive in the long term, where the Group 
works towards its agreed strategy mindful 
of its impact on others and the threats and 
opportunities faced but is confident in its 
robust system of risk management and 
internal control. An environment where 
open dialogue is encouraged to build trust 
and ensure the legitimate motivations and 
expectations of both shareholders and 
stakeholders are recognised and met and 
where a diverse, skilled Board sets the culture 
of the Company by supporting the Group’s 
vision and values.

40

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceShareholder engagement throughout the year

Q1

Q2

Q3

Q4

Jan

Feb

Mar

Apr

May

Jun

Jul

Aug

Sep

Oct

Nov

Dec

Trading 
update

Governance letter 
to institutional 
and larger 
shareholders

Annual report 
and accounts 
delivered to 
shareholders and 
available
on website

Trading update

Annual General Meeting

Full-year results 
announcement and 
investor presentation 
available on website

Investor Meet  
Company engagement 
for retail investors

Trading 
update

Interim Results 
Announcement and 
investor presentation 
available on website

Interim report delivered 
to shareholders and 
available on website

Throughout the year
Updates to corporate website at www.portmeiriongroup.com

Whilst we have chosen to apply the QCA 
Code, we also continue to have regard to the 
UK Corporate Governance Code 2018 (the 
“UK Corporate Governance Code”) as best 
practice guidance and seek to comply with 
the UK Corporate Governance Code wherever 
this is appropriate for the Company.

As a Board, we are committed to providing 
the robust leadership and oversight of the 
business required in setting and monitoring 
the Company’s culture to ensure that 
behaviours align with our purpose, values 
and strategy. The Board is very aware that 
the tone and culture set by the Board will 
greatly impact all aspects of the Group as a 
whole and the way that employees behave. 
We have a number of policies and procedures 
in place to ensure the culture the Board 
wants to foster is embedded throughout the 
business. Where we acquire a new business 
or brand, such as AromaWorks London in 
August 2022, we are clear to communicate 
our expectations to all who work for or in our 
business. Further information can be found 
within the Our Commitment to ESG section 
on pages 26 to 31.

A healthy corporate culture is promoted 
within the business in various ways including 
by linking employees’ appraisal objectives 
and reward and recognition schemes to our 
vision and values. The Board assesses the 
culture of the Group through engagement with 
employees and other stakeholders (further 
details can be found in the Section 172 (1) 
Statement on page 24 and 25), the monitoring 
of the development of risks to the business and 
the external awards and accreditations we 
receive from organisations such as Investors in 
People; of which both our UK businesses are 
Platinum accredited.

The Board is satisfied that a culture of 
openness, honesty and integrity exists within 
the business and is one that is consistent 
with our vision to be a leading force in the 
global homewares sector. Our business 
model and mitigation of our principal risks 
rely on positive relationships with key 
stakeholders which can only occur if a culture 
of openness and integrity exists. We promote 

our strategy for the benefit of all our 
stakeholders. We are of the view that the 
Board is a balanced team with constructive 
scrutiny and challenge from the Non-
executive Directors.

None of the Non-executive Directors have 
a material financial, familial or other current 
relationship with the company, its Executive 
Directors, its independent auditor or other 
Board members, except for service on the 
Board and standard fees paid for that service 
as disclosed in the Directors’ emolument 
table on page 55.

2022 results demonstrate resilience in 
a challenging market and progress on 
Portmeirion Group’s strategic objectives.

Dick Steele

Chairman

22 March 2023

knowledge of our whistle-blowing policies 
with employees and suppliers to ensure such 
openness is always available.

Our governance framework is kept under 
review. There have been no significant 
corporate governance challenges in 2022, 
however we are mindful of the challenging 
environment we operate in with worsening 
consumer sentiment due to the significant 
macro-economic headwinds; the war in 
Ukraine and its impact on energy prices and 
general cost of living. 

Receiving no votes against the resolution, 
we adopted updated articles of association 
at the Annual General Meeting (“AGM”) 
on 19 May 2022; these are available at 
https://www.portmeiriongroup.com/ 
investors/aim-rule-26.

Maintaining a skilled, well-balanced and 
experienced Board is of fundamental 
importance to the long-term success of the 
business. In July 2022, we strengthened 
our commercial approach with Bill Robedee 
taking on the broader role of Global Sales 
Director, in addition to his role as President 
of North America. Bill has full responsibility 
for the Group’s global sales teams as we 
continue driving our growth strategy forward. 

We currently have four Non-executive 
Directors alongside four Executive Directors. 
We have in place a Board that is extremely 
capable, energetic and focused on delivering 

Pictured: Institutional investor Capital Markets Day held in February 2022; engaging with shareholders 
and potential investors. This involved presentations by management and a tour around our operations in 
Stoke-on-Trent.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 41

Corporate GovernanceCorporate Governance Statement continued

Board of Directors
The Board develops strategy and leads Portmeirion Group to achieve long-term success. It provides leadership and governance to 
the Group as a whole, having regard to the views of shareholders and other stakeholders. The formal schedule of matters reserved 
to the Board covers, amongst other things: approval of major capital expenditure projects, material contracts, Group policies and 
transactions, changes to the Group’s capital, corporate and control structure; approval of the Annual Report and Accounts, financial 
reporting, dividend policy and terms of reference; determining the Board’s membership, structure and composition; communication 
with shareholders and corporate governance matters; oversight of risk management and internal control systems; and determining 
the Group’s strategy, culture, objectives, remuneration policy and budgets.

Audit Committee
Oversees financial and narrative 
reporting, provides assurances on 
the effectiveness of internal control, 
risk management systems and audit 
process, and reviews the effectiveness 
and objectivity of the external auditors.

Nomination Committee
In reference to skills, knowledge, 
experience and diversity required, leads 
process for Board appointments and 
succession planning for Board and other 
senior managers to ensure that they 
operate effectively and deliver strategy.

Remuneration Committee
Approves the Remuneration Policy and 
total remuneration including long-term 
performance objectives and awards for 
the Executive Directors and Chairman.

Audit Committee Report  
pages 46 and 47 

Nomination Committee Report  
pages 48 and 49 

Directors’ Remuneration Report 
pages 50 to 57 

Chief Executive
Overall responsibility for day to day management of the business and implementation of approved strategy lies with the Chief 
Executive with financial matters managed by the Group Finance Director.

Executive Directors Management Team
Manages all operational aspects of the Group under the direction and leadership of the Chief Executive.

Attendance at meetings

The following table shows the attendance of the Directors at meetings of the Board during 2022:

Board

Total meetings held(1)

Meetings attended

R.J. Steele (Non-executive Chairman)

M.T. Raybould (Chief Executive)

A.A. Andrea (Non-executive Director)

C.V. Askem (Non-executive Director)

J.M. Gale (Chief Commercial Officer) (resigned 7 July 2022)

M.J. Knapper (Group Operations Director)

A.L. Luger (Senior Non-executive Director)

W.J. Robedee (Global Sales Director and President, North America)

D. Sproston (Group Finance Director)

  Attended 

  Did not attend

Notes:

(1) During the year additional Board and Remuneration Committee meetings were held principally in relation to share option matters.

42

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Corporate Governance Statement
This statement describes key features of the 
Group’s corporate governance framework, 
the work of the Board, its Committees and 
management, and how we have applied 
our chosen corporate governance code, 
the QCA Code.

Delivering growth in the long term
As explained fully within our Strategic Report 
on pages 1 to 37 our strategy is focused 
around five key areas: developing online sales 
channels, leveraging our brands, building new 
markets/geography, developing and launching 
successful new product and operating and 
procurement efficiency and capabilities. 
How the Company’s corporate governance 
arrangements support our strategy is detailed 
within the Our Strategy section on pages 20 
and 21. Information on our Business Model 
can be found on pages 18 and 19.

Our Strategy pages 20 and 21 

Business Model pages 18 and 19 

Risk management and internal controls
As with all companies, the Group faces 
challenges in the execution and delivery of its 
strategy and business model. The environment 
in which the Company operates is continually 
changing and evolving which presents both 
opportunities and risks.

To ensure the Company can capitalise on 
these developments whilst protecting the 
Group from significant risk, the Company 
has a comprehensive risk management and 
internal control system in place. Details of 
the Group’s principal risks and how these are 
addressed can be found on page 35 of the 
Strategic Report.

Principal Risks and Uncertainties page 35 

The process by which the Board identifies, 
assesses and mitigates external business 
risks and principal internal control risks and 
how the Board gains assurance that the risk 
management system is effective is detailed 
in the Risk Management section on page 34. 
The Board monitors the increasing cyber risk 
that the Group faces as with all companies. 
This risk and the Group’s mitigation strategy is 
overseen by the Board and reviewed at each 
Board meeting.

Risk Management page 34 

The Board has an established internal control 
system for identifying internal control risks. 
As might be expected in a Group of this size, 
a key control procedure is the day to day 
supervision of the business by the Executive 
Directors, supported by the senior managers 

with responsibility for key operations. The 
Executive Directors are involved in the 
budget setting process, constantly monitor 
key performance indicators and review 
management accounts on a monthly basis, 
noting and investigating major variances. 
Where a new risk is identified, it will be 
assessed and then mitigated through the 
implementation of an appropriate control. The 
adequacy of the systems for internal control is 
reviewed at every Board meeting.

Furthermore, the Audit Committee reviews 
the adequacy and effectiveness of the Group’s 
internal controls and reports its findings to 
the Board on an annual basis. During the 
course of these reviews in 2022, no failings 
or weaknesses were identified nor have 
any been advised to the Board which the 
Board has determined to be significant. 
The Group’s system of internal control is 
designed to identify fraud or material error 
and manage, rather than eliminate, the risk 
of failure to achieve business objectives, 
and so can only provide reasonable and 
not absolute assurance against material 
misstatement or loss.

The Board has considered the impact of the 
values and culture of the Group and ensures 
that, through staff communication and 
training, the Board’s expectations and attitude 
to risk and internal control are embedded in 
the business.

Building trust through 
open dialogue
Understanding the motivations and 
expectations of our shareholders and 
stakeholders is imperative. The Board 
acknowledges that effective engagement can 
only be realised through:

•  the opportunity for all shareholders and 

stakeholders to feed back their views to the 
Company based upon their understanding 
of the Group’s strategy and objectives; and

•  the presentation of a fair, balanced and 

understandable assessment of the Group’s 
position and prospects.

During 2022, the Group made significant 
progress in a number of key areas as set out 
in Our Strategy and Our Strategy in Action 
sections on pages 20 to 23 despite the 
challenging macro-economic environment. 
Throughout the year, the Board was 
committed to ensuring that both shareholders 
and stakeholders were regularly updated on 
the Group’s progress.

Our Strategy and Our Strategy in Action  
pages 20 to 23 

Shareholder engagement
A programme of two-way communication 
with both institutional and private investors 

takes place each year. Further detail is 
provided in the Section 172 (1) Statement on 
pages 24 and 25.

Section 172 (1) Statement pages 24 and 25 

The Group provides information about 
its progress and strategy through its 
Annual and Interim Reports and Accounts, 
trading updates, results presentations and 
investor roadshows. Investor site visits 
allow shareholders to learn more about the 
operation of the business. We were pleased 
to return to face to face meetings with key 
investors in February 2022. 

Key announcements are made through the 
London Stock Exchange Regulatory News 
Service and on the Announcements section 
of the Company’s Investor Relations website. 
The Chief Executive and Group Finance 
Director engage with retail investors through 
the Investor Meet Company forum.

Sign up at www.investormeetcompany.com

The Chairman, with the support of the Chief 
Executive and Group Finance Director, is 
responsible for shareholder liaison. The 
Chairman talks regularly with the Group’s 
major shareholders and ensures that their 
views are communicated fully to the Board. 
The Chairman writes annually to significant 
shareholders offering a meeting to discuss 
corporate governance matters. In addition, 
meetings with the Chairs of our Committees 
is offered. No concerns were raised following 
this communication in 2022 or in 2023 so far. 
The Non-executive Directors are also offered 
the opportunity to attend meetings with major 
shareholders.

The Board recognises the AGM as an 
important opportunity to meet private 
shareholders and, as such, normally, all 
Directors are and will be in attendance. The 
Directors are available to listen to the views of 
shareholders informally immediately following 
the AGM. If voting decisions at the AGM are 
not in line with the Company’s expectations, 
the Board will engage with those shareholders 
to understand and address any issues. The 
Chairman and the Company Secretary are the 
main points of contact for such matters. At 
the AGM held on 19 May 2022, all resolutions 
were passed with a significant majority.

The Board understands that dividend 
income is important to our shareholders 
and is committed to sustainable dividend 
payments where this is appropriate. The 
Board is recommending a final dividend for the 
financial year 2022 as detailed on page 11.

Chairman’s Statement pages 10 and 11 

Annual Report and Accounts 2022  •  Portmeirion Group PLC 43

Corporate Governance 
 
Corporate Governance Statement continued

Building trust through open 
dialogue continued
Stakeholder engagement
Our programme of stakeholder engagement 
is designed around our assessment of the 
materiality and impact of our stakeholders on 
the achievement of the Company’s strategy. 
Our key stakeholders have been identified via 
an assessment of the Group’s business model. 
Please refer to Section 172 (1) Statement – 
Engaging with key stakeholders to deliver 
long-term success on pages 24 and 25, which 
forms part of this statement.

Section 172 (1) Statement  pages 24 and 25 

Maintaining a dynamic 
management framework
Board composition and roles
The Board is responsible for the overall 
leadership and management of the Group. 
The Board comprises four Executive 
Directors and four Non-executive Directors. 
Biographies of all the Directors appear on 
pages 38 and 39.

Board of Directors pages 38 and 39 

Dick Steele, the Non-executive Chairman, 
is responsible for leadership of the Board 
and ensuring its effectiveness in all aspects 
of its role. The Board believes that, given 
its size, there is sufficient opportunity for 
shareholders to raise any concerns they may 
have with the Non-executive Chairman, the 
Chief Executive, the Group Finance Director, 
the other three Non-executive Directors or 
the Company Secretary. In addition, in the 
interests of its continued commitment to 
good practice relevant to the Company, the 
Board appointed a Senior Non-executive 
Director, Angela Luger, on 22 March 2023.

The Board delegates day to day 
responsibility for managing the business 
to the Executive Directors and the senior 
management team. Mike Raybould, the 
Chief Executive, has executive responsibility 
for running the Group’s business and 
implementing Group strategy. To ensure 
suitably defined separation of the 
responsibilities of the Board and the running 
of the Group’s business, the Board has a 
formal schedule of matters reserved to it 
(available on the Company’s website at 
www.portmeiriongroup.com). The schedule 
is reviewed annually and updated when 
necessary to ensure its appropriateness.

www.portmeiriongroup.com/our-business/
corporate-governance/board-responsibilities 

Board Committees
The Board has three Committees which 
assist in the discharge of its responsibilities 
– the Audit, Nomination and Remuneration
Committees. The Committees are Chaired
by the independent Non-executive Directors
as set out on pages 38 and 39. The terms of
reference for each Committee are reviewed
annually and are available on the Company’s
website at www.portmeiriongroup.com.

Audit Committee Report pages 46 and 47 

Nomination Committee Report  
pages 48 and 49 

Directors’ Remuneration Report  
pages 50 to 57 

www.portmeiriongroup.com/our-business/
corporate-governance/board-committees 

Independence
The expertise and wealth of experience from 
across different industries which are brought 
by our Non-executive Directors is considered 
invaluable to the Company. The Board, 
after careful review, considers that each 
Non-executive Director is independent and 
brings an unbiased critical insight, gained 
from their experience in high performing 
companies completely distinct to our own, to 
bear notwithstanding their length of service. 
The Board accepts that the Non-executive 
Chairman of the Company may not be 
considered independent by third parties due 
to tenure but is fully satisfied that he provides 
the unbiased, critical challenge to the Board 
that is required. The Board has considered 
the need for progressive refreshing of the 
Board in evaluating independence.

All Non-executive Directors have contracts 
which expire on the completion of one year’s 
notice. These are available for inspection 
at the Company’s registered office and at 
the AGM. All continuing Directors stand 
for re-election on an annual basis in line 
with the Company’s articles of association 
and recommendations of the UK Corporate 
Governance Code. All Directors undergo 
a performance evaluation before being 
proposed for election/re-election to ensure 
that their performance is and continues to 
be effective, that where appropriate they 
maintain their independence and that they 
are demonstrating continued commitment 
to the role. Further details of the Board 
evaluation process can be found on page 45.

www.portmeiriongroup.com/investors/
aim-rule-26 - see Documents, articles of 
association. 

For a Board to be successful, it must make 
decisions which are in the best interests of the 
Company without reference to the interests of 

the Directors. In line with the requirements of 
the Companies Act 2006, the Directors have 
put in place a policy and process for notifying 
and recording the nature and extent of their 
interests, together with those of connected 
persons, in organisations and companies 
outside the Group. Each Director must formally 
notify the Company if there is potential for 
these interests to conflict with their duties as a 
Director of the Company. All such notifications 
are regularly reviewed by the Board.

Time commitments and meetings
All Non-executive Directors are expected 
to devote such time as is necessary for the 
proper performance of their duties. This 
includes considering all relevant papers 
before each meeting and attendance at a 
minimum of five Board meetings per year, 
separate strategy sessions, the AGM and 
such other meetings which are necessary. 
The Nomination Committee annually reviews 
the time required from Non-executive 
Directors, which includes assessing whether 
sufficient time is being spent by the Non- 
executive Directors to fulfil their duties.

All Directors receive regular and timely 
information on the Group’s operational 
and financial performance. Relevant 
information is circulated to the Directors in 
advance of meetings. In addition, minutes 
of the meetings of the Directors of the main 
operating UK subsidiary, Portmeirion Group 
UK Limited, are circulated to the Board.

Skills and experience
Details of each Director’s skills and 
experience can be found in the biographies 
of the Directors on pages 38 and 39. 
The requirement for the Board to have 
an appropriate mix of personal qualities 
(including diversity and gender balance) and 
capabilities is considered in respect of new 
Board appointments (further details can be 
found in the Nomination Committee Report 
on pages 48 and 49), as part of the Board 
evaluation process and when addressing 
training and development needs of Directors.

Board of Directors and Company Secretary 
pages 38 and 39 

Nomination Committee Report  
pages 48 and 49 

www.portmeiriongroup.com/investors/
aim-rule-26 - see Documents, articles of 
association. 

All Directors have direct access to the advice 
and services of the Company Secretary and are 
able to take independent professional advice 
in the furtherance of their duties, if necessary, 
at the Company’s expense. The Company 
Secretary’s role includes providing guidance to 
the Board on its duties and ensuring that the 

44

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceBoard complies with relevant legislation and the 
Articles of Association of the Company.

skills, which allows both strong collaborative 
working and robust challenge.

External advice was sought in relation to 
remuneration matters, share schemes, articles 
of association and operational matters.

Board effectiveness
Each year the Board carries out an 
evaluation of its own performance in the first 
quarter looking at performance in the prior 
year. All recommendations arising from the 
Board’s evaluations of its performance in 
2021 have been addressed.

Board evaluation process below 

As part of the evaluation of 2022 
performance, each Director reviewed Board 
performance against set criteria covering 
areas such as the Board’s approach to risk, 
the effectiveness of each Director and Board 
communication, as well as reviewing Board 
performance in respect of key events in 2022.

Specific actions arising from the 
evaluation were:

1.

2.

3.

 in light of recommendations from the
Nomination Committee, appoint a
Senior Non-executive Director. This was
completed on 22 March 2023;

 formalise the objectives of the Board in
its operation, which are distinct from the
strategy of the Group;

 dedicate more time as a full Board
to in depth discussions on strategic
projects; and

4.

 clarify, update and communicate the
culture, purpose and values of the Group.

Following the evaluation, the Board is satisfied 
that it has a good balance of experience and 

Each year, the Board also considers the 
need for an external evaluation of its 
performance. No external evaluation was 
conducted in 2022.

The Audit Committee, Remuneration 
Committee and Nomination Committee’s 
performance is considered annually as part 
of the Board evaluation process outlined 
above. Furthermore, the terms of reference 
for each Committee are reviewed on an 
annual basis against good practice and 
appropriate guidelines. As part of this review, 
the Committees assess their performance to 
ensure they have fulfilled the responsibilities 
outlined in the terms of reference. Each 
Committee concluded that it had performed 
effectively during the year and there were no 
specific actions arising from the evaluations.

Audit Committee Report pages 46 and 47 

Nomination Committee Report  
pages 48 and 49 

Directors’ Remuneration Report  
pages 50 to 57 

www.portmeiriongroup.com/our-business/
corporate-governance/board-committees 

Induction, training and development
Key to the effectiveness of Board decision 
making is a detailed understanding of 
the homeware market, our history and 
products, the operating environment, 
relevant legislation and regulation to which 
the Group is subject and the challenges the 
Group faces.

All new Directors undertake a comprehensive 
induction process following their 
appointment to the Board. The induction 
would usually consist of main factory and 
distribution centre tours, full briefings on the 
operation and history of the business, the 
role of the Director and the operation of the 
Board together with meetings with the senior 
management team and Executive Directors.

Existing Directors are provided with ongoing 
training, as necessary, by the Company 
to ensure they have the requisite skills to 
discharge their duties. During 2022, the 
Board received continuing AIM compliance 
training and the Executive Directors 
update training on data protection and 
modern slavery. Tailored Director briefing 
notes are provided throughout the year. 
All Directors are encouraged to attend 
relevant external training, seminars and 
conferences to facilitate their continuing 
professional development. Where specific 
training needs are identified, including as a 
result of the Board evaluation process and 
individual Director appraisals, the Company 
will organise the relevant training. The 
Company Secretary supports the Chairman 
in addressing the training and development 
needs of Directors.

Approval
This report was approved by the Board and 
signed on its behalf by:

Dick Steele

Chairman

22 March 2023

Board evaluation process

Preparation

Assessment

Analysis

Action

The Board reviews whether 
external evaluation is 
appropriate.

For internal evaluation, 
as in 2022, the Chairman 
and Company Secretary 
prepare a Board evaluation 
questionnaire following 
consideration of the 
QCA Code, UK Corporate 
Governance Code, industry 
guidance and significant 
events over the year.

The questionnaire is 
circulated to the Board for 
consideration with good 
time and opportunity for 
the whole Board to put 
forward additional areas 
for inclusion.

The Board is asked to 
give feedback on Board 
performance to Dick Steele 
(Non-executive Chairman) 
and to Angela Luger (Senior 
Non-executive Director) in 
respect of the Chairman.

Feedback from shareholder 
engagement (further detail 
on page 43) and from 
corporate brokers collated 
by Chief Executive.

Combined feedback is 
discussed by the Board and 
actions agreed.

Progress on agreed 
actions monitored 
throughout the year.

Board evaluation 
undertaken each year 

Annual Report and Accounts 2022  •  Portmeirion Group PLC 45

Corporate GovernanceAudit Committee Report

“Against the backdrop of a 
challenging macro-economic 
environment, the Committee 
continued its commitment 
to shareholders and other 
stakeholders by monitoring 
all aspects of reporting 
and risk.”

Andrew Andrea
Chair of the Audit Committee & Non-executive Director

Key responsibilities
 The key responsibilities of the 
Audit Committee are:

• 

• 

• 

• 

 monitoring the adequacy 
and effectiveness of the 
Group’s systems for internal 
control, risk management and 
compliance;

 oversight of the external audit 
process and management 
of the relationship with the 
external auditors;

 monitoring the integrity of the 
Group’s reporting, financial 
statements and accounting 
policies; and

 reviewing the adequacy of 
the Group’s whistle-blowing 
arrangements.

The Committee acknowledges 
and embraces its role in 
protecting the interests of 
shareholders and considering the 
interests of other stakeholders.

Dear shareholder,

On behalf of the Board, I am pleased to 
present the Audit Committee Report for the 
year ended 31 December 2022.

Membership and meetings
Committee members are all independent 
Non-executive Directors. Only members of 
the Audit Committee have the right to attend 
meetings. When appropriate and necessary, 
other Directors and representatives from 
the external auditors, Mazars LLP, attend 
meetings (in whole or in part) by invitation.

Meetings are held no less than three times a 
year. There is at least one meeting per year 
(or part meeting) which the external auditors 
attend without the Executive Directors or 
management present.

Experience of the Audit Committee
Biographies of each member of the 
Committee, including their skills and 
experience, can be found on pages 38 and 
39. I have recent and relevant financial 
experience and am a qualified Chartered 
Accountant. We ensure Committee members 
have the skills and knowledge relevant to 

the remit of the Committee, as well as the 
personal attributes to enable us to work with 
management and auditors and challenge 
matters if needed.

Role and responsibilities
The Audit Committee has terms of 
reference in place which have been 
approved by the Board and are available at 
www.portmeiriongroup.com. The terms of 
reference are reviewed annually against good 
practice and appropriate guidelines.

Accounting policies and financial 
reporting

The Audit Committee monitors the integrity 
of the financial statements of the Company, 
including the annual and half-yearly reports, 
interim management statements and any 
other formal announcements relating to the 
Company’s financial performance, reviewing 
and reporting to the Board on significant 
financial reporting issues and judgements 
which they contain. Reports provided by the 
external auditors on the annual results, which 
identify any concerns arising from the auditors’ 
work undertaken in respect of the year-end 
audit, are also reviewed by the Committee.

46

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceAuditors
Annually, the Audit Committee reviews 
the relationship the Company has with the 
external auditors including the scope of the 
audit work, the audit process, fees and audit 
independence. The last review, in November 
2022, concluded that the Committee was 
satisfied with the effectiveness of the 
external audit. Mazars LLP have acted as 
the Company’s auditors since 2009. The 
external auditors are required to rotate the 
audit partner responsible for the Company 
and subsidiary audits every five years. A new 
lead audit partner was appointed for the 
2022 audit. Mazars LLP are recommended 
for reappointment as auditors at the Annual 
General Meeting on 23 May 2023.

Non-audit services
The Audit Committee is responsible for 
keeping under review the nature and extent 
of non-audit services provided by the 
external auditors in order to ensure that 
objectivity and independence are maintained. 
For non-audit work, the Committee has 
agreed a policy whereby the Group will not 
use the external auditors unless they have 
the necessary skills and experience to make 
them the most suitable supplier. There are 
appropriate safeguards in place to eliminate 
or reduce to an acceptable level any threat 
to the objectivity and independence of the 
external auditors in the provision of non-
audit services. Fees paid to the auditors for 
non-audit services are disclosed in note 8 
on page 85.

The external auditors have in place processes 
to ensure their independence is maintained 
including safeguards to ensure that where 
they do provide non-audit services their 
independence is not threatened. They have 
written to the Committee confirming that, in 
their opinion, they are independent.

Key issues considered in 2022
The Audit Committee considered the 
following issues, with management and the 
external auditors, in relation to the financial 
statements:

•  cash flow forecasts and banking facility;

Internal audit
The Audit Committee has considered the 
need for an internal audit function, but has 
decided that, because of the size of the Group 
and the systems and controls in place, it is 
not appropriate at present. The Committee 
will review this on a regular basis.

Internal control
The Audit Committee’s role in respect of 
reviewing the adequacy and effectiveness 
of the Group’s internal controls is detailed 
in the Corporate Governance Statement on 
pages 40 to 45.

Whistle-blowing
The Audit Committee reviews arrangements 
by which employees of the Group may, in 
confidence, raise concerns about possible 
improprieties in matters of financial reporting 
or other matters, so seeking to ensure that 
appropriate arrangements are in place for the 
proportionate and independent investigation 
of such concerns and for appropriate 
follow-up action.

•  internal controls;

•  assumptions related to the defined benefit 

pension scheme;

•  impairment of goodwill and 

intangible assets;

•  revenue and income recognition;

•  stock valuation, inventory levels and 

provisions; 

•  the presentation of exceptional items 
to ensure consistency with Group’s 
accounting policy; and

•   the acquisition accounting relating to the 
purchase of the AromaWorks London 
brand, intellectual property and certain 
stock, trade and assets, in August 2022. 

Andrew Andrea

Chair of the Audit Committee
Non-executive Director

22 March 2023

Attendance at Audit Committee meetings

Total meetings held

A.A. Andrea (Chair of the Audit Committee)

C.V. Askem 

A.L. Luger 

  Attended 

  Did not attend

Annual Report and Accounts 2022  •  Portmeirion Group PLC 47

Corporate Governance 
 
 
 
 
 
 
 
Nomination Committee Report

“Our Board has delivered  
a robust performance in  
2022, demonstrating that 
we have the right skills 
and experience in place in 
challenging times.”

Angela Luger
Chair of the Nomination Committee & Senior Non-executive Director

Key responsibilities
The Committee reviews its terms 
of reference on an annual basis. 
These describe the Committee’s 
responsibilities in detail and they 
are available on the Company’s 
website. Key responsibilities are:

• 

• 

• 

 regular review of the 
structure, size and 
composition (including the 
skills, knowledge, experience 
and diversity) required of 
the Board compared to its 
current position and making 
recommendations to the Board 
with regard to changes;

 succession planning for 
Directors and other senior 
managers taking into 
account the challenges and 
opportunities facing the Group, 
and what skills and expertise 
are therefore needed on the 
Board in the future; and

 prior to any appointment being 
made by the Board, evaluating 
the composition of the Board 
and, in light of this evaluation, 
identifying the requirements 
of the role and capabilities 
required for the appointment.

Board composition and skills
The Committee considers that the current 
Board membership provides the right mix 
of skills and attributes for the Board to 
ensure effective governance and oversight 
of the strategic and significant operational 
decisions of the business and performance 
monitoring. Information on each of the 
Directors’ skills and attributes is set out on 
pages 38 and 39.

Diversity and inclusion
Diversity and gender inclusiveness are 
unequivocally expected in our whole Group.

The Committee recognises the value 
of a diverse Board and will consider all 
candidates with the necessary capabilities 
in accordance with the Company’s policies 
on equal opportunities, diversity and 
inclusion. The Committee is mindful of the 
diversity targets announced by the FCA for 
all Main Market listed companies on the 
London Stock Exchange.

Dear shareholder,

I am pleased to present our report for the 
year ended 31 December 2022 which 
summarises our membership and activities 
during the year.

Membership and meetings
Only members of the Nomination Committee 
have the right to attend meetings. In 
line with our conflicts of interest policy, 
Directors are asked to absent themselves 
from any discussion relating to their own 
reappointment or succession.

Meetings are held no less than once per year, 
but more frequently when changes to the 
Board are planned or in progress.

Roles and responsibilities
The key responsibilities of the Committee are 
summarised on this page. Board composition 
is a key focus for the Committee, ensuring that 
the Board has the right skills and experience to 
direct the Company in the successful execution 
of its strategy. The Nomination Committee has 
terms of reference in place which have been 
approved by the Board and are available at 
www.portmeiriongroup.com. The terms of 
reference are reviewed annually against good 
practice and appropriate guidelines.

48

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceDirector training and development
All Directors have the opportunity for ongoing 
development and support via:

•  a programme of visits to our sites;

•  reviews to identify any training and 

development needs;

•  access to the Company Secretary for 
advice on governance, regulatory and 
legislative changes affecting the business 
or their duties as Director; and

•  access to independent professional advice 

at the Company’s expense.

Process for new Board appointments
Where new appointments are being 
considered, the Committee uses the 
services of external advisers to facilitate the 
search for external candidates for Board 
positions and considers all candidates on 
merit and against objective criteria. Prior 
to drawing up a specification for a new 
appointment, the Committee assesses the 
balance of skills, knowledge and experience 
required on the Board. It then draws up a 
specification against which all candidates are 
judged on merit.

Board changes during the year
On 7 July 2022, Jacqui Gale stepped down 
from the Board and her role as Chief 
Commercial Officer. On the same day Bill 
Robedee took on the broader role of Global 
Sales Director and full responsibility for the 
Group’s global sales teams as we continue 
driving our growth strategy forward. 

Focus during 2022
Succession planning continued to be an 
area of focus for the Committee during the 
year. The scope of planning was widened to 
consider the potential for advancement being 
shown by employees below Board level. 
This lead to a presentation to the Board in 
November 2022 on the internal talent pool 
that had been identified and the process for 
nurturing that talent with the Group.

As part of the annual board evaluation 
process, the Board concluded that it was 
an appropriate time to appoint a Senior 
Non-executive Director, a position which I 
was delighted to accept on 22 March 2023. 
Further details on the Board evaluation 
process can be found within the Corporate 
Governance Statement on pages 40 to 45.

Looking ahead
The work of the Committee in 2023 will 
be to ensure that the Board has the right 
mix of skills, diversity and experience to 
support continued growth. The recruitment 
of a further Non-executive Director is 
under review.

Angela Luger

Chair of the Nomination Committee and 
Senior Non-executive Director

22 March 2023

Attendance at Nomination Committee meetings

Total meetings held

A.L. Luger (Chair of the Committee)

A.A. Andrea

C.V. Askem

R.J. Steele

M.T. Raybould

  Attended 

  Did not attend

Annual Report and Accounts 2022  •  Portmeirion Group PLC 49

Corporate Governance 
 
 
 
 
 
Directors’ Remuneration Report

“The Remuneration 
Committee has considered 
the business and wider 
stakeholder context when 
making remuneration 
decisions in 2022.”

Clare Askem
Chair of the Remuneration Committee & Non-executive Director

Key responsibilities
The key responsibilities of the 
Remuneration Committee are:

• 

• 

• 

• 

 review the market competitiveness 
of the Remuneration Policy and 
the remuneration of the Executive 
Directors in context with the pay 
policies and practices across the 
wider workforce;

 agree the incentive policy and 
payments for the Executive Directors;

 agree the individual share option 
and long-term share awards for the 
forthcoming financial period;

 review the performance measures, 
targets and achievement thereof in 
relation to share scheme awards;

• 

 approve the Directors’ Remuneration 
Report; and

• 

 administer the Group’s share schemes.

This report is on the activities of the 
Remuneration Committee for the year 
ended 31 December 2022 and sets out 
the Remuneration Policy and remuneration 
details for the Executive and Non-executive 
Directors of the Company. As a company 
listed on AIM, the Company is not required 
to comply with Schedule 8 of the Large 
and Medium-sized Companies and Groups 
(Accounts and Reports) Regulations 2008 as 
amended in August 2013 (the “Regulations”), 
nor is it required to comply with the principles 
relating to directors’ remuneration in the 
UK Corporate Governance Code 2018. The 
Committee has considered the principles 
set out in the Quoted Companies Alliance 
Corporate Governance Code 2018 (the 
“QCA Code”) and evolving best practice in 
preparing this report. This report has not 
been audited. This report, excluding the 
Remuneration Policy section, will be subject 
to an advisory shareholder vote at the Annual 
General Meeting (“AGM”) on 23 May 2023 at 
which approval of the financial statements 
will be sought.

Attendance at Remuneration Committee meetings

Total meetings held

C.V. Askem (Chair of the Committee)

A.A. Andrea

A.L. Luger

  Attended 

  Did not attend

50

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Dear shareholder,
I am pleased to present the Directors’ 
Remuneration Report for the year ended 
31 December 2022. This report is split into 
four sections: my overview; details of the 
Remuneration Committee; the Remuneration 
Policy; and the annual report on the application 
of Remuneration Policy for the year ended 
31 December 2022.

Our Remuneration Policy is designed to be 
simple and transparent. This report aims to 
provide shareholders with the information 
to understand our Remuneration Policy, its 
linkage to the Group’s financial performance 
and delivery of long-term strategy.

The Remuneration Committee has taken 
into consideration the overall performance of 
the Group when determining remuneration 
matters for 2022 and 2023. The Group’s 
financial performance in 2022 is reported 
in the Strategic Report on pages 1 to 37. 
Performance of our Executive Directors is 
assessed against a range of financial and 
operational measures ensuring value is 
delivered to shareholders.

The Board has delivered a resilient 
performance against a challenging global 
backdrop and is proud to report sales and 
profit for the year ended 31 December 2022 
above that of the prior year. As covered in 
the Chief Executive’s Statement on pages 12 
to 15 we are reporting a record sales year 
for the Group for the second year running, 
whilst continuing to deliver on strategy. The 
Our Strategy in Action section on pages 22 
and 23 reports on our progress in delivering 
sustainable sales growth and improving 
operating margins.

In making its decisions on incentive payments 
and salary increases for 2022/23, the 
Committee has looked at the wider economic 
context for stakeholders, particularly the 
impact of the cost of living crisis for the lowest 
paid colleagues in the Group.  During 2022, 
the Group conducted a full review of pay 
rates in our Stoke-on-Trent factory which 

Corporate Governance 
 
 
 
 
 
 
 
 
 
 
 
resulted in increases of 16% on average, 
over and above union negotiated rates, 
recognising that a specific pay adjustment 
was required in this area.  This review 
included increased earnings potential 
through output related incentive schemes. 
The Group has only one recognised trade 
union for collective bargaining purposes, that 
relates to the Stoke-on-Trent manufacturing 
and distribution centre sites, and has 
a healthy relationship with that union, 
recently negotiating a 15 month pay deal to 
April 2024. 

The Group recognises the cost of living 
crisis and is actively supporting employees 
including through the Company funded 
health and wellbeing programmes offered 
by Westfield Health which all UK employees 
have access to and in signposting financial 
management advice institutions.  In addition, 
although paid in January 2023, a one off 
payment of £250 was paid to all UK staff 
earning below a certain salary threshold as a 
discretionary cost of living support payment.  
The Committee was pleased to see that in 
a December 2022 survey, 85% of global 
employee respondents confirmed that they 
were committed and happy to be working for 
Portmeirion Group.

Incentive payments
2022 revenue of £110.8 million is an all-time 
record for the Group. Such results are a 
direct output of our teams across the Group 
with each employee playing their part under 
the direction and leadership of our Board, 
the Executive Directors in particular. As a 
Committee, for 2022, we set challenging 
annual incentive targets to provide the 
opportunity for the Executive Directors to 
earn up to 100% of base salary as a bonus 
with 70% based on a demanding profit 
before tax and exceptional items target and 
30% based on personal objectives directly 
related to delivering strategic objectives. 

As a result of the Group’s strong and resilient 
performance, the annual incentive to be 
paid to Executive Directors for the year 
ended 31 December 2022 is 10% of basic 
annual salary (2021: 35%). The record 
sales performance of the Group, despite the 
challenging macro-economic environment, 
has made it possible for the Committee to 
recognise this achievement appropriately.

Salary and fee increases
Any increases for 2022 are set out in the 
Emoluments table and notes to the table 
on page 55 and explained on page 54. The 
Committee is cognisant of the cost of living 
increases affecting the wider workforce and has 
reviewed proposals for Executive Director salary 
increases in 2023 taking this into account as set 
out in the introduction to this Report.

Structural changes
There have been no structural changes to the 
Remuneration Policy during 2022.

Shareholder engagement
We encourage shareholder feedback 
proactively, including by the Chairman of 
the Company writing annually to significant 
shareholders offering a meeting with 
either himself or any of the Chairs of our 
Committees to discuss any corporate 
governance matters. No concerns were 
raised on governance or remuneration 
matters during this process in 2022, 
or to date.

Advisory vote
At the AGM to be held on 23 May 2023, this 
report, excluding the remuneration policy 
section, will again be subject to an “advisory” 
shareholder vote (resolution 13).

Each year, we review how shareholders 
voted on the Directors’ Remuneration Report, 
together with any feedback received. We 
were pleased to receive good support for 
our Directors’ Remuneration Report at the 
2022 AGM, where 92.74% of the proxy votes 
lodged were in favour.

I hope that you find this report a clear account 
of the Committee’s approach and remuneration 
outcomes for the year. We are committed to 
maintaining an open and transparent dialogue 
with shareholders. Please do contact me if you 
have any comments or concerns regarding 
Directors’ remuneration.

Clare Askem

Chair of the Remuneration Committee

22 March 2023

Remuneration Committee
The members of the Remuneration 
Committee are set out on pages 38 and 39. 
All are independent Non-executive Directors. 
The terms of reference of the Remuneration 
Committee are reviewed annually and 
available at www.portmeiriongroup.com.

None of the Committee members have any 
personal financial interest (other than as 
shareholders), conflicts of interest arising 
from cross-directorships or day to day 
involvement in running the business. No 
Director plays a part in any discussion about 
his or her own remuneration.

The Committee meets at least twice a 
year. During 2022, the Committee held 
four scheduled meetings. In addition, the 
Committee held meetings to deal with 
share option awards, exercises and other 
related matters.

Pinsent Masons LLP provided advice 
on the administration of the Company’s 
share schemes in 2022. In determining the 
Directors’ remuneration for the year, the 
Committee consulted the Chief Executive 
about its proposals. The Remuneration 
Committee believes that the presence of 
the Chief Executive is important when 
determining the remuneration of the other 

Executive Directors. The Chief Executive does 
not participate in discussions relating to his 
personal remuneration.

Remuneration Policy
Executive remuneration packages are 
prudently designed to attract, motivate and 
retain Directors of high calibre and to reward 
them for enhancing value to shareholders. The 
performance measurement of the Executive 
Directors and the determination of their annual 
remuneration package is undertaken by the 
Remuneration Committee. The remuneration 
of the Non-executive Directors is determined 
by the Executive Directors.

The Company’s policy is that a substantial 
proportion of the remuneration of the Executive 
Directors should be performance related in 
order to encourage and reward improving 
business performance and shareholder returns.

There are five main elements of the 
remuneration package for Executive Directors 
and senior management:

•  basic salary and benefits;
•  pension arrangements;
•  annual incentive payments;
•  long-term incentives; and
•  share option incentives.

In determining the remuneration 
arrangements for Executive Directors, 
the Committee is sensitive to pay and 
employment conditions elsewhere in the 
Group, especially when determining base 
salary increases and pension arrangements. 
The culture of the Group is overseen by 
the Board as a whole but is also a factor 
kept under review by the Committee in 
determining remuneration policy.

The Committee operates the various incentive 
plans according to their respective rules and in 
accordance with HMRC rules where relevant. 
To ensure the efficient administration of the 
plans the Committee has certain operational 
powers. These include the determination of the 
participants in the plans on an annual basis; the 
timing of grants of awards and/or payments; 
the quantum of an award and/or payment; the 
extent of vesting based on the assessment of 
performance; determination of leaver status 
and appropriate treatment under the plans; and 
annual performance measures and targets.

The Company has a Shareholding Policy which 
requires Executive Directors to build up (to the 
extent they have not already done so) and 
maintain an ownership of the Company’s shares 
to the value of one times annual basic salary.

The Company recognises that Executive 
Directors may be invited to become Non-
executive Directors of other companies 
and that this can help broaden the skills 
and experience of a Director. All such 
appointments must be approved by 
the Chairman.

The Committee has reviewed the policy for 
the year ahead and has concluded that the 
key features of the Remuneration Policy 
remain appropriate.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 51

Corporate GovernanceDirectors’ Remuneration Report continued

Remuneration Policy continued

Key aspects of the Remuneration Policy for Executive Directors
The following table provides a summary of the key elements of the remuneration package for Executive Directors:

Purpose and link to strategy

Operation

Maximum opportunity

Performance conditions

Base salary

To provide competitive fixed 
remuneration that will attract and 
retain key employees and reflect 
their experience and position in the 
Group.

Reviewed annually taking into 
account industry-standard 
executive remuneration and pay 
levels in the wider workforce.

Benefits

To provide market levels of benefits 
on a cost-effective basis.

Private health cover for the 
executive and their family, life 
insurance cover of four times 
salary, critical illness cover and a 
company car (or cash alternative). 
Other benefits may be offered 
from time to time broadly in line 
with market practice.

None.

None.

Salaries for the year ended 
31 December 2022 are set out on 
page 55. Changes in the scope 
or responsibilities of a Director’s 
role may require an adjustment 
to salary levels above the normal 
level of increase.

Private healthcare benefits are 
provided through third-party 
providers and therefore the cost 
to the Company and the value to 
the Director may vary from year 
to year.

It is intended the maximum value 
of benefits offered will remain 
broadly in line with market 
practice.

Pension

Providing post-retirement benefits 
consistent with those offered to 
wider employee base.

Annual incentive

Recognises achievement of annual 
objectives which support the short 
to medium-term strategy of the 
Group.

Deferred incentive plan

Incentivising and retaining 
Executive Directors whilst aligning 
their interests with those of 
shareholders through delivery and 
retention of shares.

The Group operates defined 
contribution pension schemes.

Dependent on the value of the 
fund at retirement.

None.

The performance targets are set 
by the Remuneration Committee 
at the start of the year with input, 
as appropriate, from the Chief 
Executive.

Achievement is reviewed by the 
Committee to deliver an outcome 
consistent with the Group’s 
performance.

Discretionary award over 
shares with a market value 
corresponding to a percentage 
of the gross annual incentive 
payment earned by the Executive 
Director in respect of the previous 
financial year. Awards may not 
be exercised before the third 
anniversary of the date of grant.

Maximum incentive potential is 
100% of basic annual salary.

Maximum award is 50% of 
the prior year’s gross annual 
incentive payment.

The plan allows the 
Remuneration Committee to 
reduce the value of an Option 
granted to an employee (malus), 
or to require an employee to 
make a repayment in respect 
of an Option that he/she has 
already exercised (clawback) as 
described further on page 54.

Based on achievement 
of a demanding 
profit before tax and 
exceptional items target 
and personal objectives 
based on specific 
strategic objectives.

Options under the plan 
can only be granted to 
the extent performance 
targets relating to 
the annual incentive 
arrangements are met.

52

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceRemuneration Policy continued

Key aspects of the Remuneration Policy for Executive Directors continued

Purpose and link to strategy

Operation

Maximum opportunity

Performance conditions

Executive share option plans

Setting value creation through 
share price growth as a major 
objective for Executive Directors 
and senior managers. Alignment of 
option holder interests with those 
of shareholders through delivery 
of shares.

Subject to earnings per share 
(EPS) performance measurement 
to reflect operational performance 
as EPS is a significant factor in 
determining the market’s view of 
the Group’s value.

2022 Plans include:

The Company has four Executive 
Share Option Plans: 

• 

 malus and clawback provisions 
which apply for a period of 
two years after vesting of any 
option which apply in specified 
circumstances such as 
corporate failure or behaviour 
which causes injury to the 
Company’s reputation; and

• 

 provisions whereby Executive 
Directors will be required to 
retain the net-of-tax number 
of shares which vest in 
connection with any options 
granted under the new share 
plans for a period of two years 
after such vesting.

The Portmeirion 2012 Approved 
Share Option Plan (the “2012 
Approved Plan”) and The 
Portmeirion 2012 Unapproved 
Share Option Plan (the “2012 
Unapproved Plan”) (together the 
“2012 Plans”) which reached the 
end of their 10-year lives in 2022 
and no further options can be 
granted thereunder; and

The Portmeirion Group 2022 
Approved Share Option Plan 
(the “2022 Approved Plan”), and 
The Portmeirion Group 2022 
Unapproved Share Option Plan 
(the “2022 Unapproved Plan”) 
(together the “2022 Plans”) which 
were approved by shareholders at 
the Annual General Meeting in May 
2022.

Growth in EPS targets 
as detailed on pages 54 
and 56

The 2012 Approved Plan and 
The 2022 Approved Plan have a 
combined limit of £30,000 for any 
“approved” options in accordance 
with HMRC limits. Options 
granted above the £30,000 limit 
are granted under the 2022 
Unapproved Plan or prior to 2023 
under the 2012 Unapproved Plan.

The annual limit in the 2022 Plans 
is 150% of the individual’s base 
salary (although the Remuneration 
Committee may grant options in 
excess of this limit in exceptional 
circumstances). In practice, this limit 
has also been adhered to in the 
2012 Plans. 

The Remuneration Committee is 
permitted to reduce the extent 
to which any options under 
the 2022 Plans may vest on a 
discretionary basis, if it considers 
it appropriate to do so taking into 
account overall performance of 
the Group or the individual option 
holder or on account of unforeseen 
circumstances.

Key aspects of the Remuneration Policy for Non-executive Directors (including the Chairman)

The following table provides a summary of the key elements of the remuneration package for Non-executive Directors:

Purpose and link to strategy

Operation

Maximum opportunity

Performance conditions

Base fee

To provide competitive fixed fees 
in order to procure and retain the 
appropriate skills required and 
expected time commitment.

Non-executive Director fees are 
reviewed on a periodic basis 
and are subject to the Articles 
of Association. The Board will 
exercise judgement in determining 
the extent to which Non-executive 
Director fees are altered in line 
with market practice and rates.

Fees for the year ended 
31 December 2022 are set out on 
page 55.

None.

Increases above those awarded 
for the rest of the Group may 
be made to reflect the periodic 
nature of any review. Changes 
in the scope and responsibilities 
of a Director’s role, or the time 
commitment required, may require 
an adjustment to the level of fees.

Current service contracts and  
terms of engagement
It is the Company’s policy that Executive 
Directors should have contracts with an 
indefinite term providing for a maximum of 
one year’s notice. The details of the Executive 
Directors’ contracts are summarised in the 
table below:

In the event of early termination, the 
Executive Directors’ contracts provide for 
compensation of an amount equal to the 
gross salary that the Executive would have 
received during the balance of the notice 
period, plus any incentive once declared, to 
which they would have become entitled had 
contractual notice been given.

Date of contract

Notice period

M.J. Knapper

01.03.2017

12 months

M.T. Raybould

02.09.2019

12 months

W.J. Robedee

04.08.2020

12 months

D. Sproston

02.09.2019

12 months

All Non-executive Directors have service 
contracts with an indefinite term providing 
for a maximum of one year’s notice, without 
liability for compensation. Their remuneration 
is determined by the Board taking into account 
their duties and the level of fees paid to Non-
executive Directors of similar companies.

All of the Directors are being proposed for re-
election at the next AGM on 23 May 2023.

Consideration of shareholders’ views
The Committee considers shareholder 
feedback following the AGM and any 
other meetings with shareholders as 
part of the Company’s annual review of 
Remuneration Policy.

Further details on shareholder engagement 
are detailed in the Section 172 (1) Statement 
on page 24.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 53

Corporate GovernanceDirectors’ Remuneration Report continued

Application of the Remuneration 
Policy for the year ended  
31 December 2022

Basic salary and benefits
Executive Directors’ base salaries are 
determined by the Committee at the beginning 
of each year or when responsibilities change. In 
deciding the appropriate levels, the Committee 
takes into account factors which it considers 
necessary including industry-standard 
executive remuneration and comparable pay 
levels within the wider workforce.

With effect from 1 January 2022, Bill 
Robedee received a 4% salary increase 
in recognition of the strong US market 
performance he led during 2021; delivering 
an increase in sales of 27% that year over 
2020. All other Executive Directors received 
a 3% salary increase with effect from 
1 January 2022, in line with that paid, on 
average, to UK and US office staff within the 
Group. For 2022, the average UK employee 
wage increase was 3% but higher at 5% for 
hourly paid employees and 6.6% in respect of 
living wage increases. In the US the average 
increase was 3%.

On 7 July 2022, Jacqui Gale stepped down 
from the Board and her role as Chief 
Commercial Officer. All payments made to 
Jacqui Gale were in line with her contractual 
notice period and are set out in the Directors’ 
emoluments table on page 55. On the same 
day, Bill Robedee took on the broader role of 
Global Sales Director and full responsibility 
for the Group’s global sales teams. It was 
agreed that a salary increase for Bill Robedee 
in light of the increased responsibilities would 
be deferred until the 2023 salary review. 

As explained in the last report, Mike Raybould 
and David Sproston were promoted to 
their current roles in 2019 and on these 
appointments, the Committee put in place 
scaled development plans to reflect in their 
remuneration the increased responsibilities 
that came with the roles over time. In 
line with the glide path set out for David 
Sproston, the Committee has reviewed the 
salaries of group finance director roles within 
businesses of similar size and complexity and 
is particularly cognisant of reflecting the right 
rate for the position as role responsibilities 
develop and increase. This will be taken into 
account in the 2023 year.

Each Executive Director is provided with 
healthcare and pension benefits, critical 
illness cover, life insurance and a car (or cash 
alternative).

Annual incentive payments
Each Executive Directors’ remuneration 
package includes an annual incentive payment 
opportunity. For 2022, the Executive Directors 
had the opportunity to earn up to 100% of 
base salary as an incentive payment with 70% 

based on a demanding profit before tax and 
exceptional items target and 30% based on 
personal objectives directly related to strategic 
goals. As a result of the Group’s strong and 
resilient performance the annual incentive 
paid to Executive Directors for the year ended 
31 December 2022 is 10% of basic annual 
salary (2021: 35%) (further details in the 
introductory overview to this report).

Deferred incentive plan
The Company operates The Portmeirion 
Group 2018 Deferred Incentive Plan (the 
“2018 Deferred Incentive Plan”) which 
was established to incentivise and retain 
Executive Directors and encourage them to 
acquire and retain shares in the Company. 
The 2018 Deferred Incentive Plan operates in 
conjunction with the Group’s existing annual 
incentive arrangements.

The 2018 Deferred Incentive Plan permits 
the grant of an option to a participant in 
any year over shares with a market value 
not exceeding 50% of the gross incentive 
earned by the relevant employee in respect 
of the previous financial year. Options are 
exercisable normally only after the third 
anniversary of the date of grant.

On exercise, provided that the participant 
is still employed by the Group (or has left 
due to limited good leaver provisions as 
specified in the rules of the 2018 Deferred 
Incentive Plan), the participant will be 
entitled to receive a “grossed-up” payment 
(i.e. a payment which after discharge 
of necessary taxes (including National 
Insurance contributions) leaves a net amount 
sufficient to pay the taxes (including National 
Insurance contributions) due in respect of 
the exercise of the option (subject to a cap 
on the maximum tax and National Insurance 
rates covered). The Remuneration Committee 
believes this payment is appropriate so as to 
ensure that the shares are acquired without 
any need to sell the shares to generate cash 
to cover tax liabilities.

Options may be satisfied by an issue 
of shares (including out of treasury). As 
options under the 2018 Deferred Incentive 
Plan can only be granted to the extent 
performance targets relating to the annual 
incentive payment arrangements are met, 
the exercise of options granted under the 
Plan are not subject to the satisfaction of 
performance targets.

Under the 2018 Deferred Incentive Plan, the 
Remuneration Committee has the ability to 
reduce the value of an option granted to an 
employee (malus), or to require an employee 
to make a repayment in respect of an option 
that he/she has already exercised (clawback), 
where certain events have occurred in 
relation to the business or to the conduct of 
the particular employee. The time limit for the 
application of this provision will generally be 

five years from the date that the option was 
granted (which is a further two years after an 
option becomes exercisable).

Mike Raybould and Mick Knapper exercised 
options under the 2018 Deferred Incentive 
Plan on the 22 September 2022. Taking into 
account the performance of the individuals 
and Group over the period and all relevant 
factors, the Committee considered that the 
right outcome had been achieved.

Executive share option plans
The Company’s policy is to grant options to 
Executive Directors at the discretion of the 
Remuneration Committee taking into account 
individual performance. It is the Company’s 
policy to phase the granting of share options 
rather than to award them in a single large 
block to any individual.

As explained on page 53 of this report, 
the Company has four executive share 
option plans: 

•  The Portmeirion 2012 Approved Share 

Option Plan (the “2012 Approved Plan”) 
and The Portmeirion 2012 Unapproved 
Share Option Plan (the “2012 Unapproved 
Plan”) (together the “2012 Plans”) which 
reached the end of their 10-year lives in 
2022 and no further options can be granted 
thereunder; and 

•  The Portmeirion Group 2022 Approved 
Share Option Plan (the “2022 Approved 
Plan”) and The Portmeirion Group 2022 
Unapproved Share Option Plan (the 
“2022 Unapproved Plan”) (together the 
“2022 Plans”) which were approved by 
shareholders at the Annual General Meeting 
in May 2022.

These are discretionary schemes, enabling 
the grant of options over ordinary shares in 
the Company to selected employees of the 
Group, with flexibility for the grant of tax-
favoured options. For both schemes, earnings 
per share has been selected as the measure of 
performance.

Basic adjusted earnings per share is 
considered to be an appropriate figure 
because it is a significant factor used by 
the market in determining the value of the 
Company and by the Company in determining 
the level of dividend to be paid. These targets 
align management interests closely with 
those of shareholders. Further details on 
the performance measures can be found 
on page 56.

Pensions
Annual performance related incentives are 
not subject to contributions by the Group to 
the pension arrangements maintained for the 
Directors. Details of pension contributions paid 
by the Group for the benefit of the Directors 
are shown in the Directors’ emoluments table 
on page 55.

54

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceApplication of the Remuneration Policy for the year ended 31 December 2022 continued

Pensions continued
The majority of the Group’s employees 
are based in the UK in Stoke-on-Trent. All 
UK Stoke-on-Trent employees, following, 
if relevant, a two-year period in the auto- 
enrolled Group stakeholder pension plan, 
become members of one of two pension 
schemes for which the maximum level 
of employer’s contribution is determined 
according to the employee’s age or years of 
service. Membership of the schemes relates 

to when the employee first joined the Group.

The maximum pension contribution under 
both schemes is 13%. All UK Executive 
Directors, namely, Mick Knapper, Mike 
Raybould and David Sproston, are members 
of the age related contribution scheme at 
rates equal to all other employees within the 
scheme regardless of role or position within 
the Group. The age related contribution 
scheme was closed to new entrants on 
1 January 2022. All newly appointed 

Executive Directors will be enrolled into the 
service related scheme.

Bill Robedee, based in the US, received 
an employers’ pension contribution of 
4% of base salary in 2022 into a defined 
contribution scheme on the same terms and 
rates as available to the wider US workforce.

Directors’ shareholdings
The beneficial interests of Directors in the 
share capital of the Company are disclosed 
on page 58 in the Report of the Directors.

Aggregate Directors’ remuneration
The total amounts for Directors’ remuneration were as follows:

Emoluments

Long-term incentive plan (LTIP)

Gains made on exercise of share options

Money purchase pension contributions

Directors’ emoluments

2022
£’000

1,818

48

—

117

2021
£’000

1,868

59

—

125

1,983

2,052

Salary and
fees
£’000

Taxable 
benefits
£’000

Incentive
£’000

Deferred
incentive 
plan
£’000

Gains made
on exercise of
share options
£’000

Pension
contributions
£’000

Total 
2022
£’000

Total 
2021
£’000

374

199

390

286

155

38

38

38

119

1,637

15

13

15

28

5

—

2

—

—

78

—

20

39

29

15

—

—

—

—

103

—

18

30

—

—

—

—

—

—

48

—

—

—

—

—

—

—

—

—

—

22

26

43

10

16

—

—

—

—

117

411

276

517

353

191

38

40

38

314

317

608

366

226

36

36

36

119

1,983

113

2,052

Executive

J.M. Gale(1,2,3,4)

M.J. Knapper(1,2,3,5)

M.T. Raybould(1,2,3,5)

W.J. Robedee(1,2,3,6)

D. Sproston(1,2,3)

Non-executive

A.A. Andrea(1)

C.V. Askem(1,2)

A.L. Luger(1)

R.J. Steele(1)

Notes:

(1) 

(2) 

(3) 

(4) 

(5) 

 D. Sproston, M. J. Knapper, M.T. Raybould and J.M. Gale received a 3% salary increase with effect from 1 January 2022; in line with that paid to UK and US 
office staff within the Group. W.J. Robedee received a 4% increase in recognition of strong US market performance. Non-executive Directors received a 5% 
increase in fees from 1 January 2022 having not received an increase since 2020. See page 54 for additional detail.

 The taxable benefits shown above for J.M. Gale, M.J. Knapper, M.T. Raybould and D. Sproston arise from the provision of a company car (or cash alternative), travel 
and accommodation allowance, critical illness cover and private medical insurance. The taxable benefits for W.J. Robedee, who is a resident in the US, arose from 
the provision of a company car and life assurance. A further £23,000 (2021: £21,000) in non-taxable benefits arose from the provision of disability, medical and 
dental insurance for W.J. Robedee. Non-executive taxable benefits relate to travel expenses.

 The pension figures shown above represent the cash value of employer pension contributions received. This includes salary supplement in lieu of a Company 
pension contribution.

 J.M. Gale stepped down from the Board on 7 July 2022 and continued employment with the Group until 7 September 2022. Amounts disclosed above reflect 
salary, payments in lieu of notice and holiday entitlement, taxable benefits and pension contributions to 7 September 2022. As previously disclosed J.M. Gale’s 
notice period was 12 months.

 On 22 September 2022, M.J. Knapper and M.T. Raybould exercised options granted in 2019 under the 2018 Deferred Incentive Plan. The mid-market closing price 
of the Company’s shares on 22 September 2022 was 333.00p. The amounts in the table above include the value of the shares on exercise by reference to the 
mid-market closing price of the Company’s shares on the day before exercise (358.00p) and the amount paid in accordance with the rules of the Plan such that 
after discharge of necessary taxes a net amount was left sufficient to pay the taxes due in respect of the exercise of the options. Further details on the exercises 
are shown under the 2018 Deferred Incentive Plan section of this report on page 57.

(6) 

 W.J. Robedee was remunerated in US dollars and his remuneration is translated into sterling at the average exchange rate for the year. In 2022, this was 
$1.2365 /£1 (2021: $1.3757/£1). Due to the fluctuations in the exchange rate, his remuneration when translated into GBP sterling shows a higher percentage 
increase than is the case in the actual US dollar payments.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 55

Corporate GovernanceDirectors’ Remuneration Report continued

Application of the Remuneration Policy for the year ended 31 December 2022 continued

Non-executive Directors
The Non-executive Directors do not participate in the Company’s annual incentive, share option or deferred incentive schemes. The Non-
executive Directors do not receive employer’s pension contributions.

Directors’ share options and deferred incentives
Aggregate emoluments disclosed on page 55 do not include any amounts for the value of options to acquire ordinary shares in the Company 
granted to or held by the Directors.

Executive share option plans
The Company has four share option plans, the 2012 Approved Plan, the 2012 Unapproved Plan, the 2022 Approved Plan and the 2022 
Unapproved Plan, as described on pages 53 and 54.

Performance conditions for options granted in 2020 have not been met and therefore these options will lapse. 

Options granted in March 2021 are normally only exercisable if the increase in the average of the Group’s basic adjusted (for changes in 
accounting standards and exceptional items) earnings per share (‘EPS’) for each of the three years ending 31 December 2021, 31 December 
2022 and 31 December 2023 is at least 10% higher than that calculated for the year ended 31 December 2019. The calculation of basic 
adjusted EPS takes account of the number of shares and effective tax rates at the date of grant.

Options granted in March 2022 are normally only exercisable if the increase in the average of the Group’s basic adjusted (for changes in 
accounting standards and exceptional items) earnings per share for each of the three years ending 31 December 2022, 31 December 2023 
and 31 December 2024 is at least 20% higher than that for the year ended 31 December 2021. The calculation of basic adjusted EPS shall 
take account of the number of shares and effective tax rates at the date of grant.

Details of options held under these schemes by Directors who served during the year are as follows:

Number of options

Dates on which exercisable

Granted

Exercised

Lapsed

Surrendered

At 
31.12.2022

Exercise price
p

At
01.01.2022

10,000

30,000

—

—

—

25,000

21,000

30,000

—

—

—

25,000

40,000

50,000

—

—

—

40,000

15,000

30,000

—

—

—

25,000

29,000

30,000

—

—

—

25,000

Director

J.M. Gale

J.M. Gale

J.M. Gale

M.J. Knapper

M.J. Knapper

M.J. Knapper

M.T. Raybould

M.T. Raybould

M.T. Raybould

W.J. Robedee

W.J. Robedee

W.J. Robedee

D. Sproston

D. Sproston

D. Sproston

Notes:

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

10,000

30,000

25,000

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

21,000

30,000

25,000

40,000

50,000

40,000

15,000

30,000

25,000

29,000

30,000

25,000

446.00

632.50

570.00

446.00

632.50

570.00

446.00

632.50

570.00

446.00

632.50

570.00

446.00

632.50

570.00

Earliest

Latest

05.05.2023

03.05.2030

26.03.2024

24.03.2031

26.04.2025

24.04.2032

05.05.2023

03.05.2030

26.03.2024

24.03.2031

26.04.2025

24.04.2032

05.05.2023

03.05.2030

26.03.2024

24.03.2031

26.04.2025

24.04.2032

05.05.2023

03.05.2030

26.03.2024

24.03.2031

26.04.2025

24.04.2032

05.05.2023

03.05.2030

26.03.2024

24.03.2031

26.04.2025

24.04.2032

(1) 

 The performance criteria attaching to share options are detailed above.

(2) 

 The Company’s share price reached a high of 720.00p and a low of 285.00p during 2022. The average share price during 2022 was 450.00p. The share price 
on 30 December 2022, being the last trading day of the year, was 303.00p.

(3) 

 There have been no changes to the Directors’ interests in the shares or options over shares of the Company between 31 December 2022 and 22 March 2023.

56

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceApplication of the Remuneration Policy for the year ended 31 December 2022 continued

Deferred incentive plan
Details of options held under the 2018 Deferred Incentive Plan by Directors who served during the year are as follows:

Director

J.M. Gale

M.J. Knapper

M.J. Knapper

M.T. Raybould

M.T. Raybould

W.J. Robedee

D. Sproston 

Notes:

At 
01.01.2022

Granted

Exercised

Lapsed

At 
31.12.2022

Earliest

Latest

Number of options

Dates on which exercisable

—

5,706

—

5,706

2,615

—

2,615

—

5,506

—

4,358

—

4,358

—

—

—

10,813

7,051

4,279

—

—

—

—

—

—

—

—

—

—

—

26.04.2025

24.07.2025

09.08.2022

07.11.2022

5,506

26.04.2025

24.07.2025

—

09.08.2022

07.11.2022

10,813

26.04.2025

24.07.2025

7,051

4,279

26.04.2025

24.07.2025

26.04.2025

24.07.2025

(1) 

 The exercise price payable by the option holder to acquire shares upon the exercise of a 2018 Deferred Incentive Plan option is £1 in respect of all of the shares 
under option for that particular award.

Details of options exercised under the 2018 Deferred Incentive Plan by Directors during the year are as follows:

Director

M.J. Knapper 

M.T. Raybould 

Date of 
exercise

Number of 
options 
exercised

Total exercise 
price
p

Market price 
on exercise 
per share
p

Gains on 
exercise
£’000

Total gains on 
exercise
2022
£’000

Total gains on 
exercise
2021
£’000

22.09.2022

22.09.2022

2,615

4,358

100.00

100.00

358.00

358.00

9

16

9

16

12

20

Consultations with shareholders and statement of voting at general meeting

At the Annual General Meeting of the Company held on 19 May 2022, a resolution to approve the Directors’ Remuneration Report for the year 
ended 31 December 2021 was passed with 7,141,964 proxy votes lodged, of which 92.74% were in favour.

In February 2023, the Chairman of the Company wrote to major shareholders in the Company offering a meeting to discuss corporate 
governance matters and a meeting with the Chairs of all Committees, including this one on remuneration. The Chairman of the Company is in 
contact with all institutional and other significant shareholders.

Approval
This report was approved by the Board and signed on its behalf by:

Clare Askem

Chair of the Remuneration Committee and Non-executive Director

22 March 2023

Annual Report and Accounts 2022  •  Portmeirion Group PLC 57

Corporate GovernanceReport of the Directors

Directors and their interests
The Directors of the Company are listed on 
pages 38 and 39 together with biographical 
and Committee membership details. All 
Directors served throughout the year ended 
31 December 2022. Further details on the 
composition of the Board, the appointment 
of Directors and their powers are given in 
the Corporate Governance Statement on 
pages 40 to 45.

All continuing Directors stand for re-
election on an annual basis in line with best 
practice. All Directors will therefore retire at 
the Annual General Meeting to be held on 
23 May 2023 and are offering themselves for 
re-election. The Board has formally reviewed 
the performance of each continuing Director 
and concluded that they remain effective and 
are committed to their roles.

Directors’ share interests include the interests 
of their spouses, civil partners and infant 
children or stepchildren as required by 
section 822 of the Companies Act 2006. 
There were no changes in the beneficial 
interests of the Directors in the Company’s 
shares between 31 December 2022 and 
22 March 2023.

Details of Directors’ remuneration and 
share options are provided in the Directors’ 
Remuneration Report on pages 50 to 57.

Details of transactions with Directors and 
other related parties are to be found in 
note 30 on page 95.

The Directors have pleasure in presenting 
their Annual Report on the affairs of 
the Group, together with the audited 
financial statements of the Company and 
its subsidiary undertakings for the year 
ended 31 December 2022. The Corporate 
Governance Statement set out on pages 40 
to 45 and the Streamlined Energy & Carbon 
Reporting (SECR) within the Our Commitment 
to ESG section on page 28 forms part of 
this report.

General information and 
principal activities
The Company is a public limited company, 
registered in England and Wales and is listed 
on AIM of the London Stock Exchange. The 
Company has been permanently domiciled in 
the UK since incorporation and is the ultimate 
parent company of the Portmeirion Group. 
The Company’s subsidiaries and nature 
of their business are set out in note 18 on 
pages 89 and 90.

The likely future developments in the business 
of the Company are set out in the Chief 
Executive’s Statement on pages 12 to 15 and 
Our Strategy section on pages 20 and 21.

Dividends
On 21 October 2022 an interim dividend of 
3.50p per share (2021: nil) was paid on the 
ordinary share capital. Subject to shareholder 
approval at the AGM on 23 May 2023, the 
Board is recommending payment of a final 
dividend for 2022 of 12.00p per share (2021: 
13.00p), giving total dividends paid and 
proposed for the year of 15.50p per share 
(2021: 13.00p per share).

Directors’ indemnities
The Company has qualifying third-party 
indemnity provisions for the benefit of its 
Directors which remain in force at the date of 
this report.

Financial risk management
Information about the use of financial 
instruments by the Company and its 
subsidiaries is given in note 32 on pages 99 
to 101. This note also includes information 
on financial risk management objectives and 
policies, including the policy for hedging and 
an assessment of the Group’s exposure to 
financial risk.

Capital structure
Details of the share capital in issue, together 
with details of the movements in the 
Company’s issued share capital during the 
year, are shown in note 26 on pages 93 and 
94. The Company has one class of ordinary 
shares which carry no right to fixed income. 
Each share carries the right to one vote at 
general meetings of the Company.

There are no specific restrictions on the size 
of a holding nor on the transfer of shares, 
which are both governed by the general 
provisions of the Articles of Association and 
prevailing legislation. The Directors are not 
aware of any agreements between holders 
of the Company’s shares that may result in 
restrictions on the transfer of securities or on 
voting rights.

Details of employee share schemes are set 
out in notes 26 and 33 on pages 93 and 94 
and pages 102 and 103. Shares held by the 
Portmeirion Employees’ Share Trust abstain 
from voting.

The Directors who held office at 31 December 2022 had the following beneficial interests in the share capital of the Company:

At 31 December 2022
5p ordinary shares
Beneficial

At 31 December 2021
5p ordinary shares
Beneficial

1,000

—

8,191

3,947

11,886

—

3,815

30,000

1,000

—

5,576

3,947

5,548

—

1,315

30,000

A.A. Andrea

C.V. Askem

M.J. Knapper

A.L. Luger

M.T. Raybould

W.J. Robedee

D. Sproston

R.J. Steele

58

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceCapital structure continued
No person has any special rights of control over the Company’s share capital and all issued shares are fully paid.

The Company was authorised at the Annual General Meeting held on 19 May 2022 to allot new shares or to grant rights to subscribe for, or 
to convert any security into, shares in the Company up to an aggregate nominal value of £466,181. Such authority shall expire at the earlier of 
the next Annual General Meeting of the Company or 30 June 2023.

Substantial shareholdings
On 31 December 2022 the Company had been notified, in accordance with chapter 5 of the Disclosure Guidance and Transparency Rules, of 
the following beneficial interests in 3% or more of its issued share capital excluding treasury shares:

Trustees of Caroline Fulbright Settlement(3)

Investec Wealth & Investment Limited(3)(4)

AB Traction(3)

Shahrzad Farhadi

Kamrouz Farhadi

Charles Stanley Group PLC(3)

Notes:

Percentage of 
voting rights 
and issued
share capital(1)

10.26%

7.76%

7.54%

4.52%

4.02%

3.89%

Number of 
ordinary shares

1,436,195

1,086,275

1,055,158

632,333

562,917

543,847

(1)  The percentages are of the total shares in issue, excluding treasury shares (13,993,805).

(2)  All holdings are direct holdings unless otherwise indicated.

(3)  Shareholding held indirectly through a nominee.

(4)  On the 27 February 2023, the Company was notified that Investec Wealth & Investment Limited had reduced their holding to 698,816 shares (4.99%).

Other than as disclosed above, during the period between 31 December 2022 and 22 March 2023, the Company did not receive any 
notifications under chapter 5 of the Disclosure Guidance and Transparency Rules.

Acquisition of the Company’s 
own shares
The Directors’ authority to make purchases of 
the Company’s shares on its behalf is given 
by resolution of the shareholders annually at 
the Company’s AGM. The Company did not 
purchase any of its own shares during the 
year. The Company holds 210,282 treasury 
shares, purchased at an average cost of 
187.00p per share.

The Portmeirion Employees’ Share Trust 
(the “Trust”) facilitates the acquisition and 
holding of shares in the Company by and for 
the benefit of the employees of the Group. 
The shares are held in the Trust to provide 
for awards under employee share option 
schemes. During 2022, the Trust did not 
purchase any shares and no shares were 
transferred from the Trust. The Trust holds 
a total of 234,523 shares representing 
approximately 1.68% of the issued share 
capital of the Company excluding treasury 
shares as at 22 March 2023.

Annual General Meeting
The Annual General Meeting will be 
held at the registered office of the 
Company at London Road, Stoke-on-
Trent, on 23 May 2023 at 12:00 noon (the 
“2023 AGM”).

All ordinary and special resolutions to be 
proposed at that meeting are detailed 
in the Notice of Annual General Meeting 
which is contained in a separate circular to 
shareholders and on the Company’s website 
at www.portmeiriongroup.com/investors/ 
shareholder-information/notice-agms.

Employees
Details of how the Directors have engaged 
with employees are set out in the Section 
172 (1) Statement on pages 24 and 25. The 
Group’s UK operating subsidiaries are both 
Investors in People at Platinum level. Details 
of staff numbers and costs are set out in 
note 7 on page 84.

The Group has an Equal Opportunities 
Policy and is committed to ensuring that 
all employees are treated fairly, regardless 
of age, gender, race, marital status, sexual 
orientation, religion or disability. It is the 
Group’s policy to give disabled people full 
and fair consideration for all job vacancies 
for which they offer themselves as suitable 
candidates, having regard to their particular 
aptitudes and abilities, including the 
consideration of any reasonable adjustments 
to the job or workplace. Training and career 
development opportunities are available to 

all employees and, if necessary, all efforts 
are made to retrain any member of staff who 
develops a disability during employment with 
the Group.

Share option and profit related incentive 
schemes are operated to encourage the 
involvement of more senior employees in the 
Group’s performance.

The Group strives to ensure that it meets 
employees’ expectations of a safe place to 
work, security of employment, fair treatment 
and access to training. Details of how the 
Board has had regard to the interests of the 
Group’s employees can be found in the Our 
Commitment to ESG statement on pages 26 
to 31 and in the Section 172 (1) Statement on 
pages 24 and 25.

Ethical business practices
To be successful in the long-term, the 
Group must establish and maintain positive 
business relationships with its stakeholders, 
including its suppliers and customers.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 59

Corporate GovernanceReport of the Directors continued

Post balance sheet events
There have been no material events from 
31 December 2022 to the date of this report.

Auditors
Each of the persons who are Directors at 
the date of approval of this Annual Report 
confirms that:

1.   so far as the Director is aware, there is no 
relevant audit information of which the 
Company’s auditors are unaware; and

2.   the Director has taken all the steps that 
he/she ought to have taken as a Director 
in order to make himself/herself aware 
of any relevant audit information and to 
establish that the Company’s auditors are 
aware of that information.

This confirmation is given and should be 
interpreted in accordance with the provisions 
of section 418 of the Companies Act 2006.

Mazars LLP have expressed their willingness 
to continue in office as auditors and a 
resolution to reappoint them will be proposed 
at the forthcoming Annual General Meeting.

Corporate governance
The Company’s statement on corporate 
governance can be found on pages 40 to 45.

Approved by the Board of Directors and 
signed on behalf of the Board.

Moira MacDonald

Company Secretary

22 March 2023

Ethical business practices continued
Details of how the Board has engaged 
with the Group’s key stakeholders, and the 
resulting outcomes of this engagement, can 
be found in the Section 172 (1) Statement 
on pages 24 and 25, together with details 
of how the Board has had regard to the 
interests of the Group’s stakeholders.

The Group has a zero tolerance approach to 
bribery and corruption and is committed to 
ensuring that it has effective processes and 
procedures in place to counter the risk of 
bribery and corruption. A formal anti-bribery 
policy is in place and training is undertaken 
annually. The policy and procedures in place 
are reviewed on a regular basis by the Board.

The Group has a whistle-blowing policy. 
Our Global HR Director and Group Company 
Secretary are available for all employees, 
contractors, suppliers and other stakeholders 
to confidentially raise concerns in relation to 
improper, unethical or illegal practices. We’re 
committed to dealing with all whistle-blowing 
reports and ensure those who raise concerns 
are protected from retaliation.

In compliance with the Modern Slavery 
Act 2015, the Company’s Transparency 
Statement on Human Trafficking and Modern 
Slavery can be found on the Company’s 
website at www.portmeiriongroup.com.

Research and development
The Group continues to research methods of 
tackling the environmental issues facing it as 
a tableware, giftware, home fragrance and 
hand care manufacturer whilst improving 
operating efficiency. The development of 
innovative new products and designs is a key 
part of the Group’s strategy.

Streamlined Energy & Carbon 
Reporting (SECR)
The Group is required to disclose its annual 
UK energy use, associated greenhouse gas 
(GHG) emissions and information relating 
to its energy efficiency action, as specified 
under the Companies (Directors’ Report) 
and Limited Liability Partnerships (Energy 
and Carbon Report) Regulations 2018. Our 
SECR disclosure is set out in the Environment 
section of Our Commitment to ESG statement 
on pages 26 to 31.

Political contributions
There were no political contributions during 
the year (2021: nil).

60

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceStatement of Directors’ Responsibilities

The Directors are responsible for keeping 
proper accounting records that disclose with 
reasonable accuracy at any time the financial 
position of the Group and the Company and 
enable them to ensure that the Group and 
the Company financial statements comply 
with the Companies Act 2006. They are also 
responsible for safeguarding the assets of the 
Group and the Company and hence for taking 
reasonable steps for the prevention and 
detection of fraud and other irregularities. 

The Directors are responsible for the 
maintenance and integrity of the corporate 
and financial information included on the 
Group’s website. Legislation in the United 
Kingdom governing the preparation and 
dissemination of financial statements may 
differ from legislation in other jurisdictions.

The Directors are responsible for preparing 
the Strategic Report, the Report of the 
Directors and the financial statements 
in accordance with applicable law and 
regulations. 

Company law requires the Directors to 
prepare financial statements for each 
financial year. Under that law the Directors 
have prepared the Group and Company 
financial statements in accordance with UK-
adopted International Accounting Standards 
(IFRS) in conformity with the requirements of 
the Companies Act 2006. 

International Accounting Standard 1 
requires that IFRS financial statements 
present fairly for each financial year the 
Group and Company financial position, 
financial performance and cash flows. 
This requires the fair representation of 
the effects of transactions, other events 
and conditions in accordance with the 
definitions and recognition criteria for assets, 
liabilities, income and expenses set out in 
the International Accounting Standards 
Board’s “Framework for the preparation 
and presentation of financial statements”. 
In virtually all circumstances, a fair 
presentation will be achieved by compliance 
with all applicable IFRS. Directors are also 
required to: 

•  state whether international accounting 

standards in conformity with the 
requirements of the Companies Act 2006 
have been followed subject to any material 
departures disclosed and explained in the 
financial statements;

•  present information, including accounting 

policies, in a manner that provides relevant, 
reliable, comparable and understandable 
information; and 

•  provide additional disclosures when 

compliance with the specific requirements 
in IFRS are insufficient to enable users 
to understand the impact of particular 
transactions, other events and conditions 
on the entity’s financial position and 
financial performance. 

The Directors have elected to prepare the 
Company financial statements in accordance 
with international accounting standards 
in conformity with the requirements of the 
Companies Act 2006. The Company financial 
statements are required by law to give a 
true and fair view of the state of affairs of 
the Company. In preparing these financial 
statements, the Directors are required to: 

•  select suitable accounting policies and then 

apply them consistently; 

•  make judgements and estimates that are 

•  properly select and apply accounting 

reasonable and prudent; 

policies; 

•  make judgements and accounting 

estimates that are reasonable and prudent;

•  state whether international accounting 

standards in conformity with the 
requirements of the Companies Act 2006 
have been followed subject to any material 
departures disclosed and explained in the 
financial statements; and 

•  prepare the financial statements on 
the going concern basis unless it is 
inappropriate to presume that the 
Company will continue in business.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 61

Corporate GovernanceIndependent Auditor’s Report
to the members of Portmeirion Group PLC

Opinion
We have audited the financial statements 
of Portmeirion Group PLC (the ‘parent 
Company’) and its subsidiaries (the ‘Group’) 
for the year ended 31 December 2022 
which comprise the Consolidated Income 
Statement, the Consolidated Statement of 
Comprehensive Income, the Consolidated 
Balance Sheet, the Company Balance Sheet, 
the Consolidated Statement of Changes in 
Equity, the Company Statement of Changes 
in Equity, the Consolidated Statement of 
Cash Flows, the Company Statement of Cash 
Flows and notes to the financial statements, 
including a summary of significant 
accounting policies. 

The financial reporting framework that 
has been applied in their preparation is 
applicable law and UK-adopted international 
accounting standards and, as regards the 
parent company financial statements, as 
applied in accordance with the provisions of 
the Companies Act 2006.

In our opinion, the financial statements:

• 

• 

 give a true and fair view of the state of 
the Group’s and of the parent Company’s 
affairs as at 31 December 2022 and of the 
Group’s profit for the year then ended;

 have been properly prepared in 
accordance with UK-adopted international 
accounting standards and, as regards the 
parent Company financial statements, as 
applied in accordance with the provisions 
of the Companies Act 2006; and

• 

 have been prepared in accordance 
with the requirements of the 
Companies Act 2006.

Basis for opinion
We conducted our audit in accordance 
with International Standards on Auditing 
(UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards 
are further described in the “Auditor’s 
responsibilities for the audit of the financial 
statements” section of our report. We are 
independent of the Group and the parent 
Company in accordance with the ethical 
requirements that are relevant to our audit of 
the financial statements in the UK, including 
the FRC’s Ethical Standard as applied to SME 
listed entities, and we have fulfilled our other 
ethical responsibilities in accordance with 
these requirements. We believe that the audit 
evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Conclusions relating  
to going concern
In auditing the financial statements, we 
have concluded that the Director’s use of 
the going concern basis of accounting in the 
preparation of the financial statements is 
appropriate. 

Our audit procedures to evaluate the 
Directors’ assessment of the Group’s and 
the parent Company’s ability to continue to 
adopt the going concern basis of accounting 
included but were not limited to:

• 

• 

• 

• 

• 

• 

• 

• 

• 

 undertaking an initial assessment at the 
planning stage of the audit to identify 
events or conditions that may cast 
significant doubt on the Group’s and the 
parent Company’s ability to continue as a 
going concern;

 making enquiries of the Directors to 
understand the going concern review 
period used by the Directors, ensuring that 
the period assessed by them is at least 12 
months from the date of signing;

 evaluating the appropriateness of the 
Directors’ disclosures in the financial 
statements on going concern;

 inspecting the going concern assessment 
made by the Directors to determine 
whether they believe the entity to be 
a going concern and whether material 
uncertainties have been identified;

 performing audit work to assess the 
reasonableness of the assumptions used 
by the Directors’ in their forecasts;

 challenging management on the 
completeness of the stress test scenarios 
applied to the assessment, including 
with reference to the Board’s identified 
business risks;

 inspecting borrowing agreements 
and assess whether compliance with 
borrowing terms, including repayment 
and covenant compliance, have 
been appropriately factored into the 
assessment, including in stressed 
scenarios;

 evaluating the Group’s performance in 
the year as well as post year information 
available;

 challenging the accuracy of prior budgets, 
including retrospective review, and the 
rationale and support for any deviations in 
budget to outturn; and

• 

 verifying that the estimates and 
judgements made in respect of going 
concern are consistent with the financial 
statements as a whole, specifically with 
respect to the assumptions relating 
to critical/significant estimates and 
judgements.

Based on the work we have performed, 
we have not identified any material 
uncertainties relating to events or conditions 
that, individually or collectively, may cast 
significant doubt on the Group’s and the 
parent Company’s ability to continue as a 
going concern for a period of at least twelve 
months from when the financial statements 
are authorised for issue.

Our responsibilities and the responsibilities of 
the Directors with respect to going concern 
are described in the relevant sections of 
this report.

Key audit matters
Key audit matters are those matters that, in 
our professional judgement, were of most 
significance in our audit of the financial 
statements of the current period and 
include the most significant assessed risks 
of material misstatement (whether or not 
due to fraud) we identified, including those 
which had the greatest effect on: the overall 
audit strategy; the allocation of resources 
in the audit; and directing the efforts of the 
engagement team. These matters were 
addressed in the context of our audit of 
the financial statements as a whole, and in 
forming our opinion thereon, and we do not 
provide a separate opinion on these matters.

We summarise below the key audit matters 
in forming our opinion above, together with 
an overview of the principal audit procedures 
performed to address each matter and 
our key observations arising from those 
procedures. 

These matters, together with our findings, 
were communicated to those charged 
with governance through our Audit 
Completion Report.

62

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceHow our scope addressed this matter

Our audit procedures included, but were not limited to:

Occurrence of Revenue

• 

• 

 inspected contracts and standard terms of business to confirm or disconfirm the 
assessment made by management over the point at which performance obligations 
are met triggering revenue recognition;

 performed a substantive revenue to cash reconciliation. For reconciling items in 
the year, we disaggregated these into relevant categories and tested a sample to 
supporting documentation; and

• 

 performed tests of detail over the cash reconciliation to ensure the transactions are 
truly revenue.

Revenue recognition from export sale

• 

 focused on export sales made in December and ensured the cut off between sales 
and stock movements is reflective of the year end position and the performance 
obligation which triggered the revenue recognition had been met.

Revenue recognised on e-commerce sales

• 

 substantively tested revenue raised before the year end relating to e-commerce 
sales to ensure revenue had been recognised in the correct period with reference to 
when goods had been delivered to the customer.

Our observations

The results of our testing were satisfactory, with no matters or findings reported to the 
audit committee. 

Key Audit Matter

Revenue recognition

The Group’s accounting policy for revenue 
recognition is set out in the accounting policy notes 
on page 76.

Revenue recognition is considered as a key audit 
matter because revenues are a key financial 
performance measure which could create 
an incentive for revenues to be recognised 
prematurely or inappropriately. 

For Portmeirion Group PLC we see the risk of 
fraud in revenue recognition as being principally 
in relation to occurrence of revenue, and cut-off in 
relation to export and e-commerce sales. 

Occurrence of Revenue

There is a risk that revenue that has been 
recognised did not occur, or that inflows into the 
bank accounts from standard business activities 
have been misclassified as revenue.

Revenue recognition for export sales

Due to the length of time it takes for an export sale 
to ship, there is a risk that sales close to the year-end 
could be accounted for incorrectly. There is a risk that 
revenue is recognised prior to meeting the performance 
obligation of transferring inventory to the customer.

Revenue recognised on e-commerce sales

Revenue recognised on e-commerce sales 
have grown significantly. There is a risk that 
revenue is recognised prior to the fulfilment of the 
performance obligation to the customer due to the 
specific delivery process for e-commerce and the 
individual nature of each delivery.

Inventory Valuation

Our audit procedures included, but were not limited to:

Inventory accounts for 65% of total current assets 
of the group. 

The Group’s accounting policy for inventory 
provisioning is set out in the accounting policy 
notes on page 79.

The inventory cost includes all direct costs and 
an appropriate allocation of fixed and variable 
overheads based upon estimated standard 
production levels. The costs to be absorbed and 
the estimated level of productivity are subjective 
areas and there is a risk that the valuation has not 
been calculated on a reasonable and consistent 
basis across the inventory portfolio.

The impairment against inventory is calculated 
on a formulaic basis which also considers 
management’s assessment of each unit’s sales 
values in the future. This involves a degree of 
judgement as some of these inventory lines are 
out of season or in less demand. Therefore, there 
is a risk that the inventory provision is materially 
misstated and that inventory is not being held at 
the appropriate value.

With regards to the inventory costing:

• 

• 

 substantive testing of the fixed and variable overhead absorption rates and consider 
the reasonableness of forecast levels of productivity and investigate any significant 
movements therein;

 critically assessed the factory variance in the year and the subsequent change to 
standard costs. We challenged variances with management to ensure inefficiencies 
are not added into the year end inventory value; and

• 

 tested on a sample basis that stock items are valued in accordance with the 
overhead absorption rates calculated.

With regards to the inventory provision:

• 

• 

• 

• 

• 

• 

 challenged the Group stock policy to ensure appropriate based on our knowledge of 
the Group’s products and current macro-economic factors;

 assessed the completeness and accuracy of the data used by management in 
computing the provision;

 assessed the mathematical accuracy and logic of the models underpinning the provision;

 understanding the changes in the provisioning methodology throughout the Group 
compared to the prior year and challenge the appropriateness thereof; 

 tested the accuracy of the process used by management to identify potentially 
impaired inventory across a representative sample of individual product lines; and

 assessed the completeness and accuracy of disclosures within the financial 
statements in accordance with IFRS.

As a result, we consider inventory valuation as a 
key audit matter.

Our observations

Based on the work performed, level of provisioning adopted was considered reasonable. 
No significant matters or findings have been reported to the audit committee.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 63

Corporate GovernanceIndependent Auditor’s Report continued
to the members of Portmeirion Group PLC

Key Audit Matter

How our scope addressed this matter

Impairment of goodwill and intangible assets

Our audit procedures included but were not limited to;

The group’s accounting policy for intangible assets 
and goodwill is set out in the accounting policy 
notes on pages 78 and 79.

There is a risk that certain assets held on the 
Balance Sheet may be impaired, including goodwill 
and other intangible assets. Management is 
required to perform an annual impairment review. 

The risk is focussed around the Home Fragrance 
Cash Generating Unit (CGU) due to the segment 
being loss making. The acquired “AromaWorks” 
trade and assets has been allocated to this CGU. 
Management perform the appropriate level of 
impairment review to conclude on whether an 
adjustment to the carrying value of any potential 
impaired assets is required.

We obtained copies of the impairment review calculations and conclusions prepared by 
management and undertook the following procedures:

• 

• 

• 

• 

 assessed the appropriateness of the key underlying assumptions such as growth rate 
and discount rate; 

 agreed any cashflow and profit forecasts to the latest budgets approved by the Board 
and challenged management on the assumptions used in these budgets;

 re-calculated the mechanical accuracy of the calculations performed; 

 utilised internal experts who supported the audit team to assess the assumptions 
used by management and performed sensitivity analysis on management’s 
impairment review; and

• 

 challenged the appropriateness of disclosures regarding impairment within the 
financial statements. 

Our observations

We are satisfied with the estimation made by management that the value in use of the 
Home Fragrance division exceeds its CGU carrying value. We believe the disclosures 
made around the high level of estimation uncertainty appropriately reflect the reasonably 
possible future changes to management’s estimate. 

Our application of materiality and an overview of the scope of our audit
The scope of our audit was influenced by our application of materiality. We set certain quantitative thresholds for materiality. These, together 
with qualitative considerations, helped us to determine the scope of our audit and the nature, timing and extent of our audit procedures on the 
individual financial statement line items and disclosures and in evaluating the effect of misstatements, both individually and on the financial 
statements as a whole. Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Materiality

Overall materiality

How we determined it & 
rationale for the benchmark

Group; £1,384,000
Parent; £150,000

Group: 1.25% of revenue

Parent: Capped from allocation from Group materiality.

We believe that revenue is an appropriate benchmark and is utilised as a KPI by management to monitor 
the success of the business. Revenue is a common benchmark to be used for materiality calculations 
across the manufacturing/ retail sector.

For the parent Company set this from a benchmark of net assets as it doesn’t trade.

Performance materiality

Performance materiality is set to reduce to an appropriately low level the probability that the aggregate of 
uncorrected and undetected misstatements in the financial statements exceeds materiality for the financial 
statements as a whole.

For Portmeirion Group PLC this was taken as 65% of overall materiality to provide a figure of £890,000 
for the Group and £105,000 for the parent. We are satisfied 65% is appropriate due to a historic low rate 
of errors. 

Reporting threshold

We agreed with the Directors that we would report to them misstatements identified during our audit 
above £42,000 for the Group and £4,500 for the parent as well as misstatements below that amount that, 
in our view, warranted reporting for qualitative reasons.

These figures represent 3% of overall materiality. 

For each component in the scope of the Group audit, we allocated a materiality that was less than our overall Group materiality. The range of 
performance materiality allocated across the components was between £845,000 and £90,000. 

As part of designing our audit, we assessed the risk of material misstatement in the financial statements, whether due to fraud or error, and 
then designed and performed audit procedures responsive to those risks. In particular, we looked at where the directors made subjective 
judgements such as making assumptions on significant accounting estimates.

64

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceWe tailored the scope of our audit to ensure 
that we performed sufficient work to be able 
to give an opinion on the financial statements 
as a whole. We used the outputs of a risk 
assessment, our understanding of the Group 
and the parent Company, its environment, 
controls and critical business processes, to 
consider qualitative factors in order to ensure 
that we obtained sufficient coverage across 
all financial statement line items.

Our Group audit scope included an audit of 
the Group and parent financial statements 
of Portmeirion Group PLC. Based on our 
risk assessment, all entities on which we 
profess an individual statutory audit opinion 
within the Group were subject to full scope 
audit performed by Mazars LLP. On the 
residual entities within the Group, we have 
performed analytical procedures on them to 
an allocation of Group materiality.  

At the parent level we also tested the 
consolidation process and carried out 
analytical procedures to confirm our 
conclusion that there were no significant risks 
of material misstatement of the aggregated 
financial information.

Other information
The other information comprises the 
information included in the annual report, 
other than the financial statements and 
our auditor’s report thereon. The Directors 
are responsible for the other information 
contained within the annual report.  Our 
opinion on the financial statements does 
not cover the other information and, except 
to the extent otherwise explicitly stated in 
our report, we do not express any form of 
assurance conclusion thereon.

Our responsibility is to read the other 
information and, in doing so, consider whether 
the other information is materially inconsistent 
with the financial statements or our knowledge 
obtained in the course of the audit, or otherwise 
appears to be materially misstated. If we 
identify such material inconsistencies or 
apparent material misstatements, we are 
required to determine whether this gives rise 
to a material misstatement in the financial 
statements themselves. If, based on the work 
we have performed, we conclude that there is a 
material misstatement of this other information, 
we are required to report that fact.

We have nothing to report in this regard.

Opinions on other matters 
prescribed by the Companies 
Act 2006
In our opinion, based on the work undertaken 
in the course of the audit:

• 

• 

 the information given in the Strategic 
Report and the Report of the Directors for 
the financial year for which the financial 
statements are prepared is consistent 
with the financial statements; and

 the Strategic Report and the Report 
of the Directors have been prepared 
in accordance with applicable legal 
requirements.

Matters on which we are required 
to report by exception
In light of the knowledge and understanding 
of the Group and the parent Company and 
their environment obtained in the course of 
the audit, we have not identified material 
misstatements in the Strategic Report or the 
Report of the Directors.

We have nothing to report in respect of the 
following matters in relation to which the 
Companies Act 2006 requires us to report to 
you if, in our opinion:

• 

• 

• 

 adequate accounting records have not 
been kept by the parent Company, or 
returns adequate for our audit have 
not been received from branches not 
visited by us; or

 the parent Company financial statements 
are not in agreement with the accounting 
records and returns; or

 certain disclosures of Directors’ 
remuneration specified by law are 
not made; or

• 

 we have not received all the information 
and explanations we require for our audit.

Responsibilities of Directors
As explained more fully in the Statement of 
Directors’ Responsibilties set out on page 61, the 
Directors are responsible for the preparation of 
the financial statements and for being satisfied 
that they give a true and fair view, and for such 
internal control as the Directors determine 
is necessary to enable the preparation of 
financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the 
Directors are responsible for assessing the 
Group’s and the parent Company’s ability 
to continue as a going concern, disclosing, 
as applicable, matters related to going 
concern and using the going concern basis of 
accounting unless the Directors either intend 
to liquidate the Group or the parent Company 
or to cease operations, or have no realistic 
alternative but to do so.

Auditor’s responsibilities for the 
audit of the financial statements 
Our objectives are to obtain reasonable 
assurance about whether the financial 
statements as a whole are free from material 
misstatement, whether due to fraud or 
error, and to issue an auditor’s report that 
includes our opinion. Reasonable assurance 
is a high level of assurance but is not a 
guarantee that an audit conducted in 
accordance with ISAs (UK) will always detect 
a material misstatement when it exists. 
Misstatements can arise from fraud or error 
and are considered material if, individually or 
in the aggregate, they could reasonably be 
expected to influence the economic decisions 
of users taken on the basis of the financial 
statements. 

The extent to which our procedures are 
capable of detecting irregularities, including 
fraud is detailed below.

Irregularities, including fraud, are instances of 
non-compliance with laws and regulations. 
We design procedures in line with our 
responsibilities, outlined above, to detect 
material misstatements in respect of 
irregularities, including fraud. 

Based on our understanding of the Group 
and the parent Company and their industry, 
we considered that non-compliance with the 
following laws and regulations might have a 
material effect on the financial statements: 
Bribery Act 2010, Data protection act, 
employment regulation, health and safety 
regulation, modern slavery act, anti-money 
laundering regulation.

To help us identify instances of non-
compliance with these laws and regulations, 
and in identifying and assessing the risks of 
material misstatement in respect to non-
compliance, our procedures included, but 
were not limited to:

• 

• 

• 

• 

• 

 inquiring of management and, where 
appropriate, those charged with 
governance, as to whether the Group 
and the parent Company is in compliance 
with laws and regulations, and discussing 
their policies and procedures regarding 
compliance with laws and regulations;

 inspecting correspondence, if any, with 
relevant licensing or regulatory authorities;

 reviewing minutes of Directors’ meetings 
in the year;

 communicating identified laws and 
regulations to the engagement team and 
remaining alert to any indications of non-
compliance throughout our audit; and

 considering the risk of acts by the 
Group and the parent Company which 
were contrary to applicable laws and 
regulations, including fraud. 

Annual Report and Accounts 2022  •  Portmeirion Group PLC 65

Corporate GovernanceIndependent Auditor’s Report continued
to the members of Portmeirion Group PLC

The risks of material misstatement that 
had the greatest effect on our audit are 
discussed in the “Key audit matters” section 
of this report. 

A further description of our responsibilities is 
available on the Financial Reporting Council’s 
website at www.frc.org.uk/auditorsresponsibilities. 
This description forms part of our auditor’s report.

Use of the audit report
This report is made solely to the Company’s 
members as a body in accordance with 
Chapter 3 of Part 16 of the Companies Act 
2006. Our audit work has been undertaken 
so that we might state to the Company’s 
members those matters we are required 
to state to them in an auditor’s report and 
for no other purpose. To the fullest extent 
permitted by law, we do not accept or 
assume responsibility to anyone other than 
the Company and the Company’s members 
as a body for our audit work, for this report, 
or for the opinions we have formed.

Charlene Lancaster 
(Senior Statutory Auditor) 

for and on behalf of Mazars LLP 
Chartered Accountants and  
Statutory Auditor  
The Pinnacle, 160 Midsummer Boulevard 
Milton Keynes, MK9 1FF

22 March 2023

We also considered those laws and 
regulations that have a direct effect on the 
preparation of the financial statements, 
such as IFRS, AIM listing requirements, 
tax legislation, pension legislation and the 
Companies Act 2006. 

In addition, we evaluated the Directors’ and 
management’s incentives and opportunities 
for fraudulent manipulation of the financial 
statements, including the risk of management 
override of controls, and determined that 
the principal risks related to posting manual 
journal entries to manipulate financial 
performance, management bias through 
judgements and assumptions in significant 
accounting estimates, revenue recognition 
(as discussed in the KAM section above), 
significant one-off or unusual transactions 
and presentation of exceptional items.

Our audit procedures in relation to fraud 
included but were not limited to:

• 

• 

• 

• 

 making enquiries of the Directors and 
management on whether they had 
knowledge of any actual, suspected or 
alleged fraud;

 gaining an understanding of the internal 
controls established to mitigate risks 
related to fraud;

 discussing amongst the engagement 
team the risks of fraud; and

 addressing the risks of fraud through 
management override of controls by 
performing journal entry testing.

The primary responsibility for the prevention 
and detection of irregularities, including 
fraud, rests with both those charged with 
governance and management. As with any 
audit, there remained a risk of non-detection 
of irregularities, as these may involve 
collusion, forgery, intentional omissions, 
misrepresentations or the override of 
internal controls.

66

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Corporate GovernanceConsolidated Income Statement
for the year ended 31 December 2022

Revenue

Operating costs before exceptionals

Headline operating profit(1)

Exceptional items 

 – restructuring costs

 – acquisition costs

 – GMP equalisation

Operating Profit

Interest income

Finance costs

Profit on sale of fixed assets

Other income

Headline profit before tax(1)

Exceptional items 

 – restructuring costs

 – acquisition costs

 – GMP equalisation

Profit before tax

Tax

Profit for the period attributable to equity holders

Earnings per share

Basic

Diluted

Headline earnings per share

Basic

Diluted

Dividends proposed and paid per share

All the above figures relate to continuing operations.

Year to 
31 December
 2022
£’000

Year to 
31 December
 2021
£’000

Notes

4,5

110,820

106,018

6

6

9

10

6

(102,154)

(98,375)

8,666

7,643

(958)

(1,036)

(76)

—

—

(197)

7,632

6,410

29

(956)

—

265

12

(580)

120

—

8,004

7,195

(958)

(1,036)

(76)

—

—

(197)

6,970

5,962

11

(1,415)

(2,721)

5,555

3,241

13

13

40.39p

40.35p

23.58p

23.49p

46.59p

46.54p

38.85p

38.71p

12

15.50p

13.00p

(1) 

 Headline operating profit is statutory operating profit of £7,632,000 (2021: £6,410,000) add exceptional items of £1,034,000 (2021: £1,233,000). Headline 

profit before tax is statutory profit before tax of £6,970,000 (2021: £5,962,000) add exceptional items of £1,034,000 (2021: £1,233,000).

Annual Report and Accounts 2022  •  Portmeirion Group PLC 67

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Comprehensive Income
for the year ended 31 December 2022

Profit for the year

Items that will not be reclassified subsequently to profit or loss:

Remeasurement of net defined benefit pension scheme liability

Deferred tax relating to items that will not be reclassified subsequently to profit or loss

Items that may be reclassified subsequently to profit or loss:

Exchange differences on translation of foreign operations

Deferred tax relating to items that may be reclassified subsequently to profit or loss

Other comprehensive income for the year

Total comprehensive income for the year attributable to equity holders

Notes

31

25

25

2022
£’000

5,555

(1,517)

380

2,466

—

1,329

6,884

2021
£’000

3,241

2,505

267

64

45

2,881

6,122

68

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements 
 
 
 
 
 
 
 
 
 
Consolidated Balance Sheet
31 December 2022

Notes

2022
£’000

2021
£’000

14

15

16

17

31

19

20

21

22

23

28

25

23

28

26

27

9,416

8,581

8,978

7,126

16,842

14,398

5,869

317

6,409

910

41,025

37,821

41,117

19,887

792

1,681

63,477

104,502

29,224

19,243

662

7,616

56,745

94,566

(16,469)

(16,245)

(1,696)

(8,789)

(1,695)

(1,986)

(26,954)

(19,926)

(3,230)

(4,654)

(2,981)

(2,609)

(5,119)

(4,965)

(10,865)

(12,693)

(37,819)

(32,619)

66,683

61,947

710

710

18,344

18,344

(3,108)

(3,124)

148

3,652

46,937

66,683

128

1,186

44,703

61,947

Non-current assets

Goodwill

Intangible assets

Property, plant and equipment

Right-of-use assets

Pension scheme surplus

Total non-current assets

Current assets

Inventories

Trade and other receivables

Current income tax asset

Cash and cash equivalents

Total current assets

Total assets

Current liabilities

Trade and other payables

Lease liabilities

Borrowings

Total current liabilities

Non-current liabilities

Deferred tax liability

Lease liabilities

Borrowings

Total non-current liabilities

Total liabilities

Net assets

Equity

Called up share capital

Share premium account

Investment in own shares

Share-based payment reserve

Translation reserve

Retained earnings

Total equity

These financial statements were approved by the Board of Directors and authorised for issue on 22 March 2023.

They were signed on its behalf by:

M.T Raybould 

Director 

D. Sproston

Director

Annual Report and Accounts 2022  •  Portmeirion Group PLC 69

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Balance Sheet
31 December 2022

Notes

2022
£’000

2021
£’000

18

11,601

23,595

11,601

23,595

20

14,947

14,947

3,577

3,577

26,548

27,172

—

(35)

26,548

27,137

26

710

710

18,344

18,344

197 

197 

27

(3,108)

(3,124)

148

128

10,257

10,882

26,548

27,137

Non-current assets

Investment in subsidiaries

Total non-current assets

Current assets

Trade and other receivables

Total current assets

Total assets

Total liabilities

Net assets

Equity

Called up share capital

Share premium account

Other reserves

Investment in own shares

Share-based payment reserve

Retained earnings

Total equity

The Company reported a profit for the financial year ended 31 December 2022 of £1,589,000 (2021: loss of £244,000).

The financial statements of Portmeirion Group PLC, company registration number 124842, were approved by the Board of Directors and 
authorised for issue on 22 March 2023.

They were signed on its behalf by: 

M.T Raybould 

Director 

D. Sproston

Director

70

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Changes in Equity
for the year ended 31 December 2022

At 1 January 2021

Profit for the year

Other comprehensive income for the year

Total comprehensive income for the year

Increase in share-based payment reserve

Transfer on exercise or lapse of options

Shares issued under employee share 
schemes

Deferred tax on share-based payment

At 1 January 2022

Profit for the year

Other comprehensive income for the year

Total comprehensive income for the year

Dividends paid

Increase in share-based payment reserve

Transfer on exercise or lapse of options

Shares issued under employee share 
schemes

Deferred tax on share-based payment

Share
capital
£’000

710

Share
premium
account
£’000

18,344

Investment
in own shares
£’000

Share-
based
payment
reserve 
£’000

Translation
reserve
£’000

Retained
earnings
£’000

Total
£’000

(3,140)

152

1,077

38,566

55,709

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

— 

16

—

—

—

—

64

(88)

—

— 

—

109

109

—

— 

—

—

3,241

2,772

6,013

—

88

(16)

52

3,241

2,881

6,122

64

—

—

52

710

18,344

(3,124)

128

1,186

44,703

61,947

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

16

—

—

—

—

—

91

(71)

—

—

—

2,466

2,466

—

—

—

—

—

5,555

(1,137)

4,418

(2,269)

—

71

(16)

30

5,555

1,329

6,884

(2,269)

91

—

—

30

At 31 December 2022

710

18,344

(3,108)

148

3,652

46,937

66,683

The nature of each reserve is explained in note 2.16 on page 79.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 71

Financial StatementsCompany Statement of Changes in Equity
for the year ended 31 December 2022

Other
reserves
£’000

Investment
in own shares
£’000

Share-
based
payment
reserve 
£’000

Retained
earnings
£’000

Total
£’000

197

(3,140)

152

11,054

27,317

—

—

64

(88)

—

128

—

—

—

91

(71)

—

148

(244)

(244)

—

88

(16) 

(244)

(244)

64

—

—

10,882

27,137

1,589

1,589

1,589

1,589

(2,269)

(2,269)

—

71

(16)

91

—

—

10,257

26,548

At 1 January 2021

Loss for the year

Total comprehensive income for the year

Increase in share-based payment reserve

Transfer on exercise or lapse of options

Shares issued under employee share 
schemes

At 1 January 2022

Profit for the year

Total comprehensive income for the year

Dividends paid

Increase in share-based payment reserve

Transfer on exercise or lapse of options

Shares issued under employee share 
schemes

Share
capital
£’000

710

—

—

—

—

—

Share
premium
account
£’000

18,344

—

—

—

—

—

—

—

—

—

—

—

—

—

—

16

710

18,344

197 

(3,124)

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

—

16

At 31 December 2022

710

18,344

197 

(3,108)

The nature of each reserve is explained in note 2.16 on page 79.

72

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial StatementsConsolidated Statement of Cash Flows
for the year ended 31 December 2022

Operating profit

Adjustments for:

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangible assets

Charge for share-based payments

Charge for GMP Equalisation

Exchange (loss)/gain

Loss on sale of tangible fixed assets

Notes

16

17

15

33

2022
£’000

7,632

1,810

1,881

813

91

—

(559)

251

2021
£’000

6,410

1,652

1,933

698

64

197

36

17

Operating cash flows before movements in working capital

11,919

11,007

Increase in inventories

Decrease/(increase) in receivables

(Decrease)/increase in payables

Cash generated from operations

Contributions to defined benefit pension scheme

Interest paid

Income taxes paid

Net cash (outflow)/inflow from operating activities

Investing activities

Interest received

Purchase of property, plant and equipment

Proceeds from disposal of property, plant and equipment

Purchase of intangible assets

Other income

Acquisition of subsidiary

Net cash outflow from investing activities

Financing activities

Equity dividends paid

Principal elements of lease payments

Drawdown of short term borrowings

Repayments of borrowings

Net cash inflow/(outflow) from financing activities

Net decrease in cash and cash equivalents

Cash and cash equivalents at beginning of year

Effect of foreign exchange rate changes

Cash and cash equivalents at end of year

31

16

15

34 

12

28 

28

(9,869)

239

(643)

1,646

(900)

(686)

(300)

(240)

(2,071)

(3,960)

3,707

8,683

(1,350)

(368)

(461)

6,504

5

12

(4,093)

(4,511)

—

(1,933)

265

(821)

786

(843)

—

—

(6,577)

(4,556)

(2,269)

(1,864)

6,803

(2,000)

670

(6,147)

7,616

212

1,681

—

(1,927)

—

(4,000)

(5,927)

(3,979)

11,590

5

7,616

Annual Report and Accounts 2022  •  Portmeirion Group PLC 73

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement of Cash Flows
for the year ended 31 December 2022

Operating profit/(loss)

Adjustments for:

Charge for share-based payments

Operating cash flows before movements in working capital

Decrease in receivables

(Decrease)/Increase in payables

Cash generated from operations

Income taxes paid

Net cash inflow from operating activities

Investing activities

Net cash inflow from investing activities

Financing activities

Equity dividends paid

Net cash outflow from financing activities

Net movement in cash and cash equivalents

Cash and cash equivalents at beginning of year

Cash and cash equivalents at end of year

Notes

2022
£’000

1,589

2021
£’000

(244)

33

91

64

1,680

(180)

624

(35)

2,269

—

2,269

—

—

12

(2,269)

(2,269)

—

—

—

153

27

—

—

—

—

—

—

—

—

—

—

74

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements 

1. Basis of preparation
Portmeirion Group PLC is a company incorporated in England and Wales. The address of the registered office is given on the back cover. 
The nature of the Group’s operations and its principal activities are set out in the Strategic Report on pages 2 to 37. The financial statements 
have been prepared in accordance with UK-adopted International Accounting Standards (IFRS) in conformity with the requirements of the 
Companies Act 2006.

The financial statements have been prepared on the historical cost basis, with the exception of derivative financial instruments which are 
stated at their fair value.

The Company has elected to take the exemption under section 408 of the Companies Act 2006 not to present an income statement.

At the year end the Group had net debt of £10.1 million (comprising cash and cash equivalents of £1.7 million less borrowings of £11.8 million) 
and, as disclosed in note 24 on page 92, had unutilised bank facilities with available funding of £15.7 million. Operating cash generation was 
impacted during the year by an adverse working capital movement and therefore £1.6 million (2021: £8.7 million), although we expect this 
movement to largely reverse in 2023. 

The Group sells into over 80 countries worldwide and has a spread of customers and sales channels within its major UK and US markets with 
adequate credit insurance cover in export markets where required. The Group manufactures approximately 38% of its products and sources 
the remainder from a range of third-party suppliers.

There remains ongoing challenges in our sales markets around the world caused by the negative impact of the cost of living crisis, but the 
Group’s performance continues to remain resilient and we are well diversified with significant funding headroom available. 

The Group has also produced a sensitivity analysis to its cash flow forecast based upon possible downside scenarios. We have modelled 
a 10% sales reduction to assess the potential impact of a significant downturn in trading performance similar to the reduction experienced 
in 2020 during the Covid-19 pandemic and is therefore considered a very prudent case. This demonstrated the Group still has sufficient 
headroom within borrowing facilities and loan covenants. 

We have also considered a reverse stress-tested scenario to try and assess the amount of sales reduction required before the Group begins to approach 
maximum facility and covenant headroom. This demonstrated sales could reduce by more than 20% before we breached facility limits or any covenants. 

After making enquiries and reviewing budgets and forecasts for the Group, the Directors have a reasonable expectation that the Company 
and the Group have adequate resources to continue in operational existence for the foreseeable future. Accordingly, they continue to adopt the 
going concern basis in preparing the Annual Report and Accounts. 

These financial statements are presented in pounds sterling. Foreign operations are included in accordance with the policies set out in note 2.5.

In the current year, the Group has applied a number of amendments to IFRS that are mandatorily effective for an accounting period beginning 
on 1 January 2022.

The following new and revised standards and interpretations have also been adopted in the current year but none have had a significant 
impact on the amounts reported in these financial statements. 

Amendments to IAS 16 Property, Plant and Equipment: Proceeds before Intended Use

Amendments to IAS 37 Provisions, Contingent Liabilities and Contingent 
Assets: Onerous Contracts — Cost of Fulfilling a Contract

Amendments to IFRS 3 Business Combinations: Reference to the Conceptual Framework

Effective date periods beginning 
on or after

1 January 2022

1 January 2022

1 January 2022

At the date of authorisation of these financial statements, the Group has not applied the following new and revised IFRS that have been issued 
but are not yet effective and (in some cases) had not yet been adopted:

Effective date periods beginning 
on or after

IFRS 17 Insurance Contracts (issued May 2017) and Amendments to IFRS 17 Insurance Contracts

1 January 2023

Amendments to IFRS 17 Insurance Contracts: Initial Application  
of IFRS 17 and IFRS 9 – Comparative Information

Amendments to IAS 1 Presentation of Financial Statements:  
Classification of Liabilities as Current or Non-current

Amendments to IAS 1 Presentation of Financial Statements  
and IFRS Practice Statement 2 Making Materiality Judgements: Disclosure of Accounting Policies

Amendments to IAS 8 Accounting Policies, Changes in Accounting Estimates and Errors: 
Definition of Accounting Estimates

Amendments to IAS 12 Income Taxes: Deferred Tax related to Assets  
and Liabilities arising from a Single Transaction

1 January 2023

1 January 2023

1 January 2023

1 January 2023

1 January 2023

The Directors do not expect that the adoption of the standards listed above will have a material impact on the financial statements of the 
Group in future periods.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 75

Financial StatementsNotes to the Financial Statements continued 

2. Significant accounting policies
The accounting policies which follow set out those policies which were applied in preparing the financial statements for the year ended 
31 December 2022.

2.1 Basis of consolidation

The consolidated financial statements incorporate the financial statements of Portmeirion Group PLC and its subsidiaries.

Subsidiary undertakings are consolidated on the basis of the acquisition method of accounting where the Group has overall control of that 
entity. Intra-group transactions and balances are eliminated fully on consolidation and the consolidated accounts reflect external transactions 
only. Subsidiaries’ accounting policies are amended where necessary to ensure consistency with the policies adopted by the Group.

All accounts for subsidiaries have been prepared for the year ended 31 December 2022.

2.2 Investments

Fixed asset investments for the Company in subsidiaries are shown at cost less provision for impairment.

2.3 Revenue recognition

Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable for goods and services 
provided in the normal course of business, net of discounts, VAT and other sales related taxes. Revenue is reduced for estimated customer 
returns, rebates and other similar allowances based on historical evidence.

Sales of goods are recognised when title has passed as this is the only performance obligation required.

Interest income is accrued on a time basis, by reference to the principal outstanding and at the effective interest rate applicable, which is the 
rate that exactly discounts estimated future cash receipts through the expected life of the financial asset to that asset’s net carrying amount.

Royalty revenue is recognised on an accruals basis in accordance with the substance of the relevant agreement.

Royalties determined on a time basis are recognised on a straight-line basis over the period of the agreement.

The Group offers a wide range of payment terms to customers, from payment up front to 60 days + from date of dispatch.

2.4 Leases

The Group as a lessee
At inception of a contract, the Group assesses whether a contract is, or contains, a lease. A contract is, or contains, a lease if the contract 
conveys the right to control the use of an identified asset for a period of time in exchange for consideration. To assess whether a contract 
conveys the right to control the use of an asset, the Group assesses whether:

•  the contract contains an identified asset, which is either explicitly identified in the contract or implicitly specified by being identified at the 

time the asset is made available to the Group; 

•  the Group has the right to obtain substantially all of the economic benefits from use of the identified asset throughout the period of use, 

considering its rights within the defined scope of the contract the Group has the right to direct the use of the identified asset throughout the 
period of use; and

•  the Group has the right to direct ‘how and for what purpose’ the asset is used throughout the period of use.

Measurement and recognition of leases as a lessee
A right-of-use asset is recognised at the commencement date of a lease. The right-of-use asset is measured at cost, which comprises the 
initial amount of the lease liability, adjusted for, as applicable, any lease payments made at or before the commencement date net of any lease 
incentives received, any initial direct costs incurred, and, except where included in the cost of inventories, an estimate of costs expected to be 
incurred for dismantling and removing the underlying asset, and restoring the site or asset. The Group has applied this methodology to its land 
and buildings where sufficient historical information has been available to facilitate this.

Right-of-use assets are depreciated on a straight-line basis over the unexpired period of the lease or the estimated useful life of the asset, 
whichever is the shorter. Where the Group expects to obtain ownership of the leased asset at the end of the lease term, the depreciation is 
over its estimated useful life. Right-of use assets are subject to impairment or adjusted for any remeasurement of lease liabilities.

The Group has elected to account for short-term leases and leases of low-value assets using the practical expedients. Instead of recognising 
a right-of-use asset and lease liability, the payments in relation to these are recognised as an expense in profit or loss on a straight-line basis 
over the lease term.

76

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements2. Significant accounting policies continued

2.4 Leases continued

Measurement and recognition of leases as a lessee continued
A lease liability is recognised at the commencement date of a lease. The lease liability is initially recognised at the present value of the lease 
payments to be made over the term of the lease, discounted using the interest rate implicit in the lease or, if that rate cannot be readily 
determined, the Group’s incremental borrowing rate. Lease payments comprise of fixed payments less any lease incentives receivable, variable 
lease payments that depend on an index or a rate, amounts expected to be paid under residual value guarantees, exercise price of a purchase 
option when the exercise of the option is reasonably certain to occur, and any anticipated termination penalties. The variable lease payments 
that do not depend on an index or a rate are expensed in the period in which they are incurred.

Lease liabilities are measured at amortised cost using the effective interest method. The carrying amounts are remeasured if there is a change 
in the following: future lease payments arising from a change in an index or a rate used; residual guarantee; lease term; certainty of a purchase 
option and termination penalties. When a lease liability is remeasured, an adjustment is made to the corresponding right-of use asset, or to 
profit or loss if the carrying amount of the right-of-use asset is fully written down.

2.5 Foreign currencies

The individual financial statements of each Group company are presented in the currency of the primary economic environment in which it 
operates (its functional currency). The results and financial position of each Group company are expressed in pounds sterling, which is the 
functional currency of the Company, and the presentation currency for the consolidated financial statements.

In preparing the financial statements of the individual companies, transactions in currencies other than the entity’s functional currency (foreign 
currencies) are recorded at the rates of exchange prevailing on the dates of the transactions. At each balance sheet date, monetary assets 
and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing at that date. Non-monetary items that are 
measured in terms of historical cost in a foreign currency are not retranslated.

Exchange differences arising on the settlement of monetary items, and on the retranslation of monetary items, are included in profit or loss for 
the year.

In order to hedge its exposure to certain foreign exchange risks, the Group enters into forward contracts (see note 2.17 for details of the 
Group’s accounting policies in respect of such derivative financial instruments).

For the purpose of presenting consolidated financial statements, the assets and liabilities of the Group’s foreign operations are translated at 
exchange rates prevailing on the balance sheet date. Income and expense items are translated at the average exchange rates for the period. 
Exchange differences arising, if any, are recognised in other comprehensive income and accumulated in equity.

2.6 Operating profit

Operating profit is stated before interest income, finance costs, profit on sale of fixed assets and other income.

2.7 Exceptional items

The Group’s income statement separately identifies exceptional items. Such items are those that in the Director’s judgement are one-off 
in nature or non-operating and need to be disclosed separately by virtue of their size or incidence and may include, but are not limited to, 
restructuring costs, acquisition-related costs and GMP equalisation costs. In determining whether an item should be disclosed separately 
as an exceptional item, the Directors consider quantitative as well as qualitative factors such as the frequency, predictability of occurrence 
and significance. This is consistent with the way financial performance is measured by management and reported to the Board. Disclosing 
exceptional items separately provides additional understanding and transparency of the performance of the Group.

2.8 Group pension schemes

Payments to defined contribution retirement schemes are charged as an expense in the period to which they relate.

For defined benefit schemes, the cost of providing benefits is determined using the projected unit credit method, with actuarial valuations being 
carried out at least triennially and updated at each balance sheet date. Actuarial gains and losses are recognised in full in the period in which 
they occur. They are recognised outside profit or loss and presented in other comprehensive income.

Past service costs are recognised in profit or loss when the plan amendment or curtailment occurs, or when the Group recognises related 
restructuring costs or termination benefits, if earlier. The retirement benefit obligation recognised in the balance sheet represents the deficit 
or surplus in the Group’s defined benefit pension scheme. Any surplus resulting from this fluctuation is limited to the present value of any 
economic benefits available in the form of refunds from the schemes or reductions in future contributions to the scheme.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 77

Financial StatementsNotes to the Financial Statements continued 

2. Significant accounting policies continued

2.9 Taxation

The tax expense represents the sum of the tax currently payable and deferred tax.

Current tax
The tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the income statement 
because it excludes items of income or expense that are taxable or deductible in other years and it further excludes items that are never 
taxable or deductible. It also includes tax relief for contributions that are not expenses. The Group’s liability for current tax is calculated using 
tax rates that have been enacted or substantively enacted by the balance sheet date.

Deferred tax
Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets and liabilities in the 
financial statements and the corresponding tax bases used in the computation of taxable profit, and is accounted for using the balance sheet 
liability method. Deferred tax liabilities are generally recognised for all taxable temporary differences and deferred tax assets are recognised to 
the extent that it is probable that taxable profits will be available against which deductible temporary differences can be utilised. Such assets 
and liabilities are not recognised if the temporary difference arises from the initial recognition of goodwill or from the initial recognition (other 
than in a business combination) of other assets and liabilities in a transaction that affects neither the taxable profit nor the accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries, except where the Group is able 
to control the reversal of the temporary difference and it is probable that the temporary difference will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it is no longer probable that 
sufficient taxable profits will be available to allow all or part of the asset to be recovered.

Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the asset is realised based 
on tax laws and rates that have been enacted or substantively enacted at the balance sheet date. Deferred tax is charged or credited in the 
income statement, except when it relates to items charged or credited in other comprehensive income, in which case the deferred tax is also 
dealt with in other comprehensive income.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to set off current tax assets against current tax liabilities 
and when they relate to income taxes levied by the same taxation authority and the Group intends to settle its current tax assets and liabilities 
on a net basis.

2.10 Property, plant and equipment

Freehold and leasehold land is not depreciated. Property, plant and equipment are held at cost less accumulated depreciation and any 
recognised impairment losses.

Depreciation is recognised so as to write off the cost of assets (other than land) less their residual values over their useful lives, using the 
straight-line or the reducing balance method, on the following bases:

Freehold and leasehold buildings 

Leasehold improvements 

Plant and vehicles 

2.11 Intangible assets

– 

– 

– 

2% per annum

6% to 30% per annum

5% to 33% per annum

Purchases of intellectual property and customer lists are included at cost and written off in equal annual instalments over their estimated 
useful economic life of between five and twenty years. Provision is made for any impairment.

Computer software is held at cost less accumulated amortisation less any recognised impairment losses. Amortisation is charged so as to 
write off the cost of assets less their residual value over their useful lives, using the straight-line method. The estimated useful life of computer 
software is between three and ten years.

2.12 Impairment of tangible assets, intangible assets and goodwill

At each balance sheet date, the Group reviews the carrying amounts of its tangible and intangible assets to determine whether there is any 
indication that those assets have suffered an impairment loss. If any such indication exists, the recoverable amount of the asset is estimated in 
order to determine the extent of the impairment loss.

Recoverable amount is the higher of fair value less costs to sell and value in use. In assessing value in use, the estimated future cash flows are 
discounted to their present value using a pre-tax discount rate that reflects current market assessments of the time value of money and the 
risks specific to the asset for which the estimates of future cash flows have not been adjusted.

If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the carrying amount of the 
asset (or cash-generating unit) is reduced to its recoverable amount. An impairment loss is recognised as an expense immediately.

78

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements2. Significant accounting policies continued

2.12 Impairment of tangible assets, intangible assets and goodwill continued

Where an impairment loss subsequently reverses, the carrying amount of the asset (or cash-generating unit) is increased to the revised 
estimate of its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have been 
determined had no impairment loss been recognised for the asset (or cash-generating unit) in prior years. A reversal of an impairment loss is 
recognised as income immediately.

Goodwill is not amortised but is reviewed for impairment at least annually. Cash-generating units to which goodwill has been allocated are 
tested for impairment annually, or more frequently when there is an indication that the unit may be impaired. If the recoverable amount of 
the cash-generating unit is less than the carrying value of the unit, the impairment loss is allocated first to reduce the carrying amount of any 
goodwill allocated to the unit and then to the other assets of the unit pro-rata on the basis of the carrying amount of each asset of the unit. 
An impairment loss recognised for goodwill is not reversed in a subsequent period.

2.13 Business combinations and goodwill

Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of the 
consideration transferred measured at acquisition date fair value in the acquiree. Acquisition related costs are expensed as incurred and 
included in exceptional costs.

When the Group acquires a business, it assesses the financial assets and liabilities assumed for appropriate classification and designation 
in accordance with the contractual terms, economic circumstances and pertinent conditions as at the acquisition date. This includes the 
separation of embedded derivatives in host contracts by the acquiree.

If the business combination is achieved in stages, any previously held equity interest is remeasured at its acquisition date fair value and any 
resulting gain or loss is recognised in profit or loss.

Goodwill is initially measured at cost, being the excess of the aggregate of the consideration transferred, and any previous interest held, 
over the net identifiable assets acquired and liabilities assumed. If the fair value of the net assets acquired is in excess of the aggregate 
consideration transferred, the Group reassesses whether it has correctly identified all of the assets acquired and all of the liabilities assumed 
and reviews the procedures used to measure the amounts to be recognised at the acquisition date. If the reassessment still results in an excess 
of the fair value of net assets acquired over the aggregate consideration transferred, then the gain is recognised in profit or loss.

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For the purpose of impairment testing, goodwill 
acquired in a business combination is, from the acquisition date, allocated to each of the Group’s cash-generating units that are expected to 
benefit from the combination, irrespective of whether other assets or liabilities of the acquiree are assigned to those units.

Where goodwill has been allocated to a cash-generating unit and part of the operation within that unit is disposed of, the goodwill associated with 
the disposed operation is included in the carrying amount of the operation when determining the gain or loss on disposal. Goodwill disposed of in 
these circumstances is remeasured based on the relative values of the disposed operation and the portion of the cash-generating unit retained.

2.14 Inventories

Inventories are stated at the lower of cost and net realisable value. Cost comprises direct materials and, where applicable, direct labour costs 
and those overheads that have been incurred in bringing the inventories to their present location and condition. Cost is calculated using the 
weighted average method. Net realisable value represents the estimated selling price less all estimated costs of completion and costs to be 
incurred in marketing, selling and distribution.

2.15 Research and development

Expenditure on research activities is recognised as an expense in the period in which it is incurred. Development activities are capitalised 
where appropriate.

2.16 Equity

Ordinary shares are classified as equity. The excess of the nominal value of ordinary shares received upon the issue of a new share is classified 
as share premium.

Investment in own shares has been classified as a deduction from equity. These shares are valued at the weighted average cost of purchase 
and comprise treasury shares and shares held by an employee benefit trust. The employee benefit trust is controlled by the Company and 
Group and as such is consolidated into the reported figures.

The share-based payment reserve represents the cumulative charge on outstanding share options. Once the options have been exercised or 
lapsed, this reserve is transferred into retained earnings.

The translation reserve represents the aggregate of the cumulative exchange differences arising from the retranslation of the balance sheets of 
non-sterling denominated subsidiary undertakings.

Retained earnings are the cumulative profits recognised by the Group and the Company.

The Company other reserve is a merger reserve arising on the purchase of subsidiary undertakings.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 79

Financial StatementsNotes to the Financial Statements continued 

2. Significant accounting policies continued

2.17 Financial instruments

Financial assets and financial liabilities are recognised in the Group’s balance sheet when the Group becomes a party to the contractual 
provisions of the instrument.

Derivative financial instruments
The Group’s activities expose it to the financial risks of changes in foreign currency exchange rates. The Group uses foreign exchange forward 
contracts to hedge this exposure. The Group does not use derivative financial instruments for speculative purposes.

Changes in the fair value of derivative financial instruments that do not qualify for hedge accounting are recognised in the income statement 
as they arise.

Receivables
Trade receivables and other receivables are measured at amortised cost, because the payments are solely payments of principal and interest 
is held to collect. Impairment is determined by reference to expected credit loss.

Cash and cash equivalents
Cash and cash equivalents comprise cash on hand, demand deposits and other short-term highly liquid investments that are readily 
convertible to a known amount of cash and are subject to an insignificant risk of changes in value.

Financial liabilities and equity
Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements entered into. An equity 
instrument is any contract that evidences a residual interest in the assets of an entity after deducting all of its liabilities. Equity instruments 
issued by the Group are recognised at the proceeds received, net of direct issue costs.

Other financial liabilities, including borrowings, are initially measured at fair value, net of transaction costs. Other financial liabilities are 
subsequently measured at amortised cost using the effective interest method, with interest expense recognised on an effective yield basis.

Further details on the Group’s financial instruments can be found in note 32.

2.18 Share-based payments

Equity-settled share option schemes and long-term incentive plans are measured at the fair value of the equity instruments at the grant date. 
The fair value excludes the effect of non-market-based vesting conditions. Details regarding the determination of the fair value of equity-
settled share-based transactions are set out in note 33.

The fair value determined at the grant date of the equity-settled share-based payments is expensed on a straight-line basis over the vesting 
period, based on the Group’s estimate of equity instruments that will eventually vest. At each balance sheet date, the Group revises its 
estimate of the number of equity instruments expected to vest as a result of the effect of non-market-based vesting conditions. The impact of 
the revision of the original estimates, if any, is recognised in profit or loss such that the cumulative expense reflects the revised estimate, with a 
corresponding adjustment to equity reserves.

Cash-settled share-based payments are measured at fair value at the grant date. The fair value determined at the grant date of the cash-
settled share-based payments is expensed on a straight-line basis over the vesting period, based on the Group’s estimate of cash instruments 
that will eventually vest. A corresponding adjustment is made to liabilities. At each reporting date, the recognised liability is remeasured with 
changes recognised in profit or loss. The liability is included in other creditors. 

2.19 Government grants

In the prior year, the Group received funding from various Governments in relation to Covid-19. Government income is recognised in profit or 
loss (as a deduction in the related expense) on a systematic basis over the periods in which the Group recognises expenses for the related 
costs for which the grants are intended to compensate.

3. Critical accounting judgements and key sources of estimation uncertainty
In the application of the Group’s accounting policies, which are described in note 2, the Directors are required to make judgements, estimates 
and assumptions about the carrying amounts of assets and liabilities that are not readily apparent from other sources. The estimates and 
associated assumptions are based on historical experience and other factors that are considered to be relevant. Actual results may differ from 
these estimates.

The estimates and underlying assumptions are reviewed on an ongoing basis. Revisions to accounting estimates are recognised in the year 
in which the estimate is revised if the revision affects only that year, or in the year of the revision and future years if the revision affects both 
current and future years.

80

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements3. Critical accounting judgements and key sources of estimation uncertainty continued

Critical judgements and estimates in applying the Group’s accounting policies

The following are the critical judgements that the Directors have made in the process of applying the Group’s accounting policies and that have 
the most significant effect on the amounts recognised in the financial statements.

Intangible assets and goodwill
The Group holds a number of intangible assets and goodwill that have been acquired in business combinations. These assets are held at cost 
(which on initial recognition would in all cases be expected to be fair value) less amortisation and any impairment. At each balance sheet date 
management reviews the appropriate value of these assets to ensure there are no indicators of impairment that would require a write-down in 
fair value. Management also reviews future discounted cash flow forecasts to ensure the fair value is still appropriate.

When required, management judgment is necessary to estimate the fair value of a cash generating unit based on assumptions in our future 
cash flow forecasts. The development of these cash flows, and the discount rate applied to the cash flows, is subject to inherent uncertainties, 
and actual results could vary from such estimates. Our determination of the discount rate is based on a weighted average cost of capital 
(WACC) approach, which uses the Group’s cost of equity provided by our brokers and after-tax cost of debt and reflects the risks inherent in 
the cash flows. 

If, amongst other factors, the adverse impacts of economic, competitive or other factors were to cause our results or cash flows to be worse 
than anticipated, we could conclude in future periods that impairment charges are required in order to reduce the carrying values of our 
goodwill and intangible assets.

Revenue recognition
Revenue is measured at the fair value of the consideration received or receivable for goods or services. A number of the Group’s customers 
purchase goods on a sale or return basis, where at the year end the value of potential returns is unknown. Management have included an 
estimated provision for goods sold on a sale or return basis as a reduction to revenue.

In making this judgement, management has considered the detailed criteria for the recognition of revenue from the sale of goods set out in 
IFRS 15 ’Revenue’, and made a best estimate of the anticipated returns from customers.

Depreciation and amortisation
The Directors exercise judgement to determine useful lives and residual values of tangible and intangible assets. The assets are depreciated or 
amortised over their estimated useful life.

Impairment of inventory
Inventories are stated at the lower of cost and net realisable value. At the year end, the future sale value of some slow-moving and obsolete 
inventory is uncertain, and a provision has been included where management feels this value falls below cost. The level of provision is 
determined by management estimates based on historical and forecast sales and potential net realisable value.

Defined benefit pension scheme
The valuation of the Group’s defined benefit pension scheme assets and liabilities under IAS 19 ‘Employee Benefits’ is disclosed in note 31. 
IAS 19 required a net asset or liability to be recognised in the Group balance sheet based upon relevant actuarial assumptions at each balance 
sheet date. The significant actuarial assumptions for the determination of the defined benefit obligation are discount rate, expected inflation 
assumptions and life expectancy. Management receives independent advice from an actuary in the preparation of these assumptions. The 
Group recognises an asset based on surplus funds being available for distribution in line with the Trust Deed and Scheme rules.

Lease term
The lease term is a significant component in the measurement of both the right-of-use asset and lease liability. Judgement is exercised in 
determining whether there is reasonable certainty that an option to extend the lease or purchase the underlying asset will be exercised, or 
an option to terminate the lease will not be exercised, when ascertaining the periods to be included in the lease term. In determining the 
lease term, all facts and circumstances that create an economical incentive to exercise an extension option, or not to exercise a termination 
option, are considered at the lease commencement date. Factors considered may include the importance of the asset to the Group’s 
operations; comparison of terms and conditions to prevailing market rates; incurrence of significant penalties; existence of significant leasehold 
improvements; and the costs and disruption to replace the asset. The Group reassesses whether it is reasonably certain to exercise an 
extension option, or not exercise a termination option, if there is a significant event or significant change in circumstances.

Incremental borrowing rate
Where the interest rate implicit in a lease cannot be readily determined, an incremental borrowing rate is estimated to discount future lease 
payments to measure the present value of the lease liability at the lease commencement date. Such a rate is based on what the Group 
estimates it would have to pay a third party to borrow the funds necessary to obtain an asset of a similar value to the right-of-use asset, with 
similar terms, security and economic environment.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 81

Financial StatementsNotes to the Financial Statements continued 

4. Revenue 
An analysis of the Group’s revenue is as follows:

Continuing operations

Sale of goods

Royalties

2022
£’000

2021
£’000

110,598

105,827

222

191

110,820

106,018

5. Segmental analysis
IFRS 8 requires operating segments to be identified on the basis of internal reports about the components of the Group that are regularly 
reviewed by the Chief Executive to allocate resources to the segments and to assess their performance. Based upon the nature and extent of 
these internal reports, the Directors are of the opinion that there are two reportable segments under IFRS 8, namely UK and North America. 
The Directors are of the opinion that only one class of business is being undertaken, that of the manufacture and sale of ceramics, home 
fragrances and associated homeware.

Revenue by origin

UK 

North America 

Total
sales
£’000

63,997

51,067

115,064

2022

Inter-
segment
sales
£’000

(4,244)

—

Sales to
third
parties
£’000

59,753

51,067

Total
sales
£’000

65,350

46,332

2021

Inter-
segment
sales
£’000

(5,664)

—

Sales to
third
parties
£’000

59,686

46,332

(4,244)

110,820

111,682

(5,664)

106,018

Inter-segment sales are charged at prevailing market prices.

The following table provides an analysis of the Group’s revenue by geographical market, irrespective of the origin of the products:

Revenue

United Kingdom

United States

South Korea

Rest of the World

2022
£’000

28,255

43,783

26,656

12,126

2021
£’000

32,871

42,492

18,680

11,975

110,820

106,018

The accounting policies of the reportable segments are the same as the Group’s accounting policies as described in note 2. Segment profit represents 
the profit earned by each segment without allocation of interest income, finance costs and income tax expense. This is the measure reported to the 
Group’s Chief Executive for the purpose of resource allocation and assessment of segment performance.

For the purposes of monitoring segment performance and allocating resources between segments the Group’s Chief Executive monitors the tangible, 
intangible and financial assets attributable to each segment. All assets are allocated to reportable segments. Assets used jointly by reportable 
segments are allocated on the basis of contribution earned by individual reportable segments.

Operating profit by origin

UK

North America 

Headline operating profit

Unallocated items:

Exceptional items

Profit on sale of fixed assets

Other income

Interest income

Finance costs

Profit before tax

Tax

Profit after tax

82

Annual Report and Accounts 2022  •  Portmeirion Group PLC

2022
£’000

6,498

2,168

8,666

2021
£’000

5,985

1,658

7,643

(1,034)

(1,233)

—

265

29

(956)

6,970

(1,415)

5,555

120

—

12

(580)

5,962

(2,721)

3,241

Financial Statements 
 
 
 
 
5. Segmental analysis continued

Other information

Capital additions

Depreciation and amortisation

Balance sheet:

Assets

Non-current segment assets

Other segment assets

Consolidated total assets

Liabilities 

UK 
£’000

5,488

2,726

2022
North America
£’000

2,311

1,778

Consolidated
£’000

7,799

4,504

UK 
£’000

4,659

2,648

2021

North America
£’000

Consolidated
£’000

2,050

1,635

6,709

4,283

31,116

36,655

67,771

9,909

26,822

36,731

41,025

63,477

104,502

27,946

34,708

62,654 

9,875

22,037

31,912 

37,821

56,745

94,566

Consolidated total liabilities

30,557

7,262

37,819

21,941

10,678

32,619

All non-current segment assets relate to the UK business other than £9,909,000 (2021: £9,875,000) which relate to the North America 
business segment.

Reconciliation of earnings before interest, tax, depreciation and amortisation (EBITDA)

Operating profit

Add back:

Depreciation

Amortisation

Earnings before interest, tax, depreciation and amortisation

6. Operating costs

Cost of inventories recognised as an expense

Movement on inventory impairment provision

Other external charges

Staff costs (note 7)

Covid-19 Government support

Depreciation of property, plant and equipment

Depreciation of right-of-use assets

Amortisation of intangible assets

Impairment of trade receivables

Cost of research and development

Net foreign exchange gains

2022
£’000

7,632

3,691

813

12,136

2022
£’000

49,717

(1,424)

16,860

31,742

—

1,810

1,881

813

169

837

(251)

2021
£’000

6,410

3,585

698

10,693

2021
£’000

46,902

(540)

16,922

30,532

(316)

1,652

1,933

698

28

570

(6)

102,154

98,375

Government grants were receivable as part of Government initiatives to provide financial support as a result of Covid-19 lockdowns. There are 
no future related costs in respect of these grants which are receivable solely as compensation for past expenses.

In the prior year, the Group received funding from the UK Government’s ‘Coronavirus Job Retention Scheme’ and retail support grants, the US 
Government’s ‘Paycheck Protection Programme’ and the Canadian Government’s ‘Emergency Wage Subsidy’. In total this support amounted to 
£316,000 and was included as a credit within operating costs. There were no related credits in 2022.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 83

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements continued 

6. Operating costs continued
Exceptional items by type are as follows:

Restructuring costs

Acquisition costs

GMP equalisation costs

2022
£’000

958

76

—

1,034

2021
£’000

1,036

—

197

1,233

Restructuring costs relate to a redundancy exercise undertaken within the Group and GMP equalisation costs relate to past service costs in 
relation to the Group’s defined benefit pension scheme. Acquisition costs relate to the acquisiton of the trade and assets of AromaWorks. All of 
these costs are exceptional in nature and non-recurring.

7. Staff numbers and costs

The average number of persons employed during the year, including Directors:

Operatives

Support staff

2022
Number

2021
Number

512

356

868

496

370

866

2021
£’000

26,086

2,171

1,398

29,655

877

30,532

2021
£’000

1,868

59

125

2,052

The Company had no employees in the current or preceding years. All employee costs are paid for by Group companies.

Staff costs

Wages and salaries

Social security costs

Other pension costs

Non-monetary benefits

Directors’ emoluments:

Salary and fees, taxable benefits and incentive

Long-term incentive plan

Pension contributions

2022
£’000

27,039

2,398

1,319

30,756

986

31,742

2022
£’000

1,818

48

117

1,983

The Directors’ emoluments disclosed above reflect emoluments received by the Directors for the period in 2022 during which they were a 
Director of the Company.

There were no gains made on the exercise of share options in 2022 (2021: £nil).

Number of Directors who were members of a defined contribution pension scheme during the year

Number of Directors who exercised options over shares in the ultimate parent company

Remuneration of the highest paid Director:

Salary and fees, taxable benefits and incentive

Long-term incentive plan

Pension contributions

84

Annual Report and Accounts 2022  •  Portmeirion Group PLC

2022
Number

2021
Number

5

2

2022
£’000

444

30

43

517

6

2

2021
£’000

529

37

42

608

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
8. Auditors’ remuneration

Fees payable to the Group’s auditors for the audit of the Group’s annual accounts

Other audit related services – interim review

The audit of the Company’s subsidiaries

Total audit related fees

Fees payable to the Group’s auditors and their associates in respect of associated pension schemes

Audit of the Portmeirion Potteries Limited Retirement Benefits Scheme

2022
£’000

185

—

45

230

—

—

2021
£’000

106

16

21

143

6

6

The audit fee for the Company was £3,000 (2021: £2,000).

Fees payable to Mazars LLP and their associates for non-audit services to the Company are £nil (2021: £nil). There were no non-audit services 
provided on a consolidated basis in 2022 (2021: £nil).

9. Interest income

Bank deposits

Net interest income on pension scheme asset (note 31)

Interest income relates to amounts received on financial assets and classified as cash and cash equivalents.

10. Finance costs

Interest paid

Interest on lease liabilities

Net interest expense on pension scheme asset (note 31)

Interest paid relates to amounts paid on financial liabilities held at amortised cost.

11. Taxation on profit on ordinary activities

Current taxation

United Kingdom corporation tax at 19% (2021: 19%)

Overseas taxation

Deferred taxation

Origination and reversal of temporary differences

Pension scheme

2022
£’000

5

24

29

2022
£’000

686

270

—

956

2022
£’000

175

286

461

723

231

954

1,415

2021
£’000

12

—

12

2021
£’000

361

192

27

580

2021
£’000

260

107

367

1,343

1,011

2,354

2,721

United Kingdom corporation tax is calculated at 19% (2021: 19%) of the estimated assessable profit for the year. Taxation for other 
jurisdictions is calculated at the rates prevailing in the respective jurisdictions.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 85

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements continued 

11. Taxation on profit on ordinary activities continued
The actual tax charge for the current and the previous year differs from the standard rate for the reasons set out in the following reconciliation:

Profit on ordinary activities before taxation

Tax on profit on ordinary activities at standard rate of 19% (2021: 19%)

Factors affecting charge for the year:

Expenses not deductible for tax purposes and other adjustments

Foreign tax charged at higher rates than UK standard rate

Adjustments in respect of previous periods

Deferred tax rate change

Total tax on profit on ordinary activities

Future tax charges will be impacted by any tax rate changes.

12. Dividends paid

Final dividend of 13.00p per share paid in respect of the year ended 31 December 2021 

Interim dividend of 3.50p per share paid in respect of the year ended 31 December 2022 

Total dividends paid in the year

2022
£’000

6,970

1,324

(56)

114

(206)

239

1,415

2022
£’000

1,788

481

2,269

2021
£’000

5,962

1,133

230

(71)

186

1,243

 2,721

2021
£’000

—

—

—

The Directors recommend that a final dividend for 2022 of 12.00p (2021: 13.00p) per ordinary share be paid. The final dividend will be paid, 
subject to shareholder approval, on 30 May 2023, to shareholders on the register at the close of business on 21 April 2023. This dividend has 
not been included as a liability in these financial statements. The total dividend paid and proposed for the year is 15.50p per share (2021: 13.00p).

13. Earnings per share
The calculation of basic and diluted earnings per share is based on the following data:

Basic earnings per share 

Effect of dilutive securities:

– employee share options

Diluted earnings per share

2022
Weighted
average
number
of shares

Earnings
£’000

5,555

13,753,233

Earnings
per share
(p)

40.39

2021

Weighted
average
number
of shares

Earnings
£’000

3,241

13,747,450

— 

14,773

5,555

13,768,006

— 

40.35

— 

49,235

3,241

13,796,685

2022
Weighted
average
number
of shares

Earnings
£’000

Headline basic earnings per share 

6,407

13,753,233

Effect of dilutive securities:

– employee share options

—

14,773

Headline diluted earnings per share

6,407

13,768,006

Earnings
per share
(p)

46.59

2021

Weighted
average
number
of shares

Earnings
£’000

5,341

13,747,450

—

46.54

—

49,235

5,341

13,796,685

The calculation of basic and diluted headline earnings per share is based on the following data:

Profit for the year attributable to equity holders

Add back/(deduct):

Exceptional items

Tax effect of exceptional items

Exceptional impact of remeasuring deferred tax balances from 19% to 25%

Headline earnings

86

Annual Report and Accounts 2022  •  Portmeirion Group PLC

2022
£’000

5,555

1,034

(182)

—

6,407

Earnings
per share
(p)

23.58

— 

23.49

Earnings
per share
(p)

38.85

—

38.71

2021
£’000

3,241

1,233

(223)

1,090

 5,341

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
14. Goodwill

Cost at 1 January 2021 and 1 January 2022

Additions

Cost at 31 December 2022

Total
£’000

8,978 

438

9,416

Goodwill acquired in a business combination is allocated, at acquisition, to the cash-generating units, or group of units that are expected to 
benefit from that business combination. 

The Group tests annually for impairment, or more frequently if there are indications that goodwill might be impaired. Goodwill has been tested 
for impairment during the year.

The recoverable amounts of the cash-generating units are determined from value in use calculations. The key assumptions for the value in 
use calculations are those regarding the discount rates, growth rates and expected changes to selling prices and direct costs during the year. 
Management estimates discount rates using pre-tax rates that reflect current market assessments of the time value of money and the risks 
specific to the cash-generating unit. Future growth rates and expected changes to selling prices and direct costs are estimated based upon 
historical and anticipated trading performance. There have been no significant changes in these assumptions during the financial year.

The Group prepares cash flow forecasts derived from the most recent financial budgets approved by management and projects these cash 
flows by five years and then into perpetuity at a growth rate of 3% for all cash generating units. These budgets are based on current trading 
performance and do not envisage any changes to the current business model. This rate does not exceed the average long-term growth rate for 
the relevant markets. The rate used to discount the cash flow forecasts is 8.6%. 

For the largest balance relating to the home fragrance division, the Directors performed a sensitivity analysis on the estimates of value in use 
by varying the input assumptions in the discounted cash flow model. This demonstrated that a pre-tax discount rate of 14.9% or a reduction 
in projected sales of 18% would be required before value in use was equal to the carrying value of assets in the cash-generating unit. 
Additionally, using a more cautious growth rate of 2% would not trigger an impairment.

Goodwill includes £7,667,000 (2021: £7,229,000) relating to Wax Lyrical and AromaWorks and £1,749,000 relating to the North America division.

15. Intangible assets

Cost

At 1 January 2021

Additions

Disposals

Exchange rate adjustments

At 1 January 2022

Additions

Disposals

Acquired on acquisition

Exchange rate adjustments

At 31 December 2022

Amortisation

At 1 January 2021

Charge for the year

Exchange rate adjustments

At 1 January 2022

Charge for the year

Disposals

Exchange rate adjustments

At 31 December 2022

Net book value

At 31 December 2022

At 31 December 2021

 Computer 
software
£’000

Customer
lists
£’000

Intellectual
property
£’000 

Total
£’000

1,644

2,070

8,714

12,428

843

(12)

—

2,475

1,933

(563)

—

13

— 

—

—

— 

—

20

843

(12)

20

2,070

8,734

13,279

— 

— 

—

—

— 

— 

309

270

1,933

(563)

309

283

3,858

2,070

9,313

15,241

938

231

— 

1,169

346

(333)

1 

1,183

2,675

1,306

966 

207

— 

1,173

207

—

— 

3,548

260

3

3,811

260

—

26

5,452

698

3

6,153

813

(333)

27

1,380

4,097

6,660

690

897

5,216

4,923

8,581

7,126

Annual Report and Accounts 2022  •  Portmeirion Group PLC 87

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements continued 

15. Intangible assets continued
Included within intellectual property are the rights to certain intellectual property and the trade names of Spode and Royal Worcester 
(purchased in April 2009), the intellectual property recognised at fair value on the acquisition of Wax Lyrical (purchased in May 2016), the 
intellectual property of Nambé (purchased in July 2019) and the intellectual property of AromaWorks (purchased in August 2022).

Customer lists includes the amounts recognised at fair value on the acquisition of Wax Lyrical (purchased in May 2016).

At the year end the Spode and Royal Worcester intellectual property had a carrying value of £564,000 (2021: £564,000). There is no 
amortisation as the trade name has been classified as having an indefinite life. The carrying value is included in the UK cash generating unit.

At the year end the Wax Lyrical intellectual property had a carrying value of £2,165,000 (2021: £2,425,000) and the customer lists had a 
carrying value of £690,000 (2021: £897,000). The remaining amortisation periods are eight years four months and three years four months 
respectively.

At the year end the Nambé intellectual property had a carrying value of £2,178,000 (2021: £1,934,000). There is no amortisation as the 
trade name has been classified as having an indefinite life. The movement relates to year end exchange rate translation. Nambé is part of 
the North America CGU and the Group has conducted an impairment review annually to confirm this indefinite life intangible asset does not 
require impairment.

At the year end the AromaWorks intellectual property had a carrying value of £309,000 (2021: £nil). The remaining amortisation period is 
five years.

16. Property, plant and equipment

Cost

At 1 January 2021

Additions

Disposals

Transfers

Exchange rate adjustments

At 1 January 2022

Additions

Disposals

Exchange rate adjustments

At 31 December 2022

Depreciation

At 1 January 2021

Charge for the year 

On disposals

Exchange rate adjustments

At 1 January 2022

Charge for the year 

On disposals

Exchange rate adjustments

At 31 December 2022

Net book value

At 31 December 2022

At 31 December 2021

Land and buildings

Freehold
£’000

Long leasehold
£’000

Leasehold
improvements
£’000

Plant and
vehicles
£’000

4,953

17

(670) 

—

14

3,874

1,665

— 

—

—

— 

858

(28)

796

8

4,314

3,874 

3,299

—

—

26

— 

—

—

284

—

151

19,449

3,636

(149)

(796)

16

22,156

3,809

(672)

290

Total
£’000

29,941

4,511

(847)

—

38

33,643

4,093

(672)

467

4,340

3,874

3,734

25,583

37,531

2,255

142 

(18)

7

2,386

147

—

12

2,545

1,795

1,928

378

51

— 

—

429 

48

— 

—

477

 1,148

13,963

149

(16)

6

1,287

207

—

96

1,310

(139)

9

15,143

1,408

(651)

177

17,744

1,652

(173)

22

19,245

1,810

(651)

285

1,590

16,077

20,689

3,397

3,445

2,144

2,012

9,506

7,013

16,842

14,398

The long leasehold property has a peppercorn rent where the lease premium was paid in total on completion of the purchase. At 31 December 
2022, there are 133 years remaining on the lease. At 31 December 2022, the Group had entered into contractual commitments for the 
acquisition of property, plant and equipment amounting to £915,000 (2021: £2,761,000).

88

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
17. Right-of-use assets
The Group leases land and buildings for its offices, warehouses and retail outlets under agreements of between five to one hundred years with, 
in some cases, options to extend. The leases have various escalation clauses. On renewal, the terms of the leases are renegotiated. The Group 
also leases plant and equipment under agreements of between three to seven years.

Cost

At 1 January 2021

Additions

Disposals

Transfers

Exchange rate adjustments

At 1 January 2022

Additions

Disposals

Exchange rate adjustments

At 31 December 2022

Amortisation

At 1 January 2021

Charge for the year

Disposals

Exchange rate adjustments

At 1 January 2022

Charge for the year

Disposals

Exchange rate adjustments

At 31 December 2022

Net book value

At 31 December 2022

At 31 December 2021

 Land & 
buildings
£’000

9,887

1,098 

(882)

(16)

163

10,250

1,151 

(1,840) 

608

10,169

3,179 

1,787

(837)

40 

4,169

1,697

(1,514)

398 

4,750

5,419

6,081

18. Investment in subsidiaries
Company investment in subsidiary undertakings:

30,100 ordinary shares of £1 each in Portmeirion Group UK Limited representing 100% of the issued share 
capital at cost

Capital contributions made to subsidiary undertakings:

Portmeirion Group UK Limited

Portmeirion Enterprises Limited

Portmeirion Distribution Limited

No interest is charged on these capital contributions.

Other
£’000 

689

257 

 (355)

16

(3)

604

313 

 (85)

6

838

487

146

(355)

(2)

276

184

(75)

3

388

450

328

Total
£’000

10,576

1,355

(1,237)

—

160

10,854

1,464

(1,925)

614

11,007

3,666

1,933

(1,192)

38

4,445

1,881

(1,589)

401

5,138

5,869

6,409

2022
£’000

1,455

2021
£’000

1,455

10,146

21,375

—

—

705

60

11,601

23,595

Annual Report and Accounts 2022  •  Portmeirion Group PLC 89

Financial Statements 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements continued 

18. Investment in subsidiaries continued
At 31 December 2022 the Company had the following subsidiary undertakings:

Country of operation 
and incorporation

Legal/registered address

Nature of business

Subsidiary undertakings

Portmeirion Group UK Limited

England and Wales

London Road, Stoke-on-Trent ST4 7QQ

Portmeirion Group USA, Inc.(1)

USA

Portmeirion Group Designs, LLC(2)

USA

Nambé LLC.(2)

USA

105 Progress Lane, Waterbury, 
Connecticut, USA 06705

105 Progress Lane, Waterbury, 
Connecticut, USA 06705

Ceramic manufacturer, marketing and 
distribution of homeware

Marketing and distribution of 
homeware

Online marketing and distribution of 
homeware

810 Calle Mejia Ste 103 Santa Fe, NM, 
87501-1581

Design, marketing and distribution of 
homeware

Portmeirion Group Hong Kong 
Limited(1)

Hong Kong

Unit B, 17/F, United Centre, 95 
Queensway, Admiralty, Hong Kong

Intermediate holding company

Portmeirion (Shenzhen) Trading 
Company Limited(3)

China

Wax Lyrical Limited(1)

England and Wales

Room A807, Block A, Lianhe Plaza, Futian 
District, Shenzhen, People’s Republic of 
China

Marketing and distribution of 
homeware

Lindal-in-Furness, Ulverston, Cumbria 
LA12 0LD

Manufacture, marketing and 
distribution of home fragrances 

Colony Deutschland GmbH(4)

Germany

Karlsplatz 3, 80335 Muchen, Germany

Marketing and distribution of 
homeware

Portmeirion Canada Inc.(1)

Canada

20 Voyager Court South, Rexdale, 
Etobicoke, Toronto, Ontario, Canada

Marketing and distribution of 
homeware

The companies are incorporated in England and Wales and registered in England and Wales except where stated. The share capital of all 
subsidiary undertakings consists solely of ordinary shares. The Company holds 100% of the share capital of all subsidiaries.

Notes:

(1)  Wholly owned by Portmeirion Group UK Limited.

(2)  Wholly owned by Portmeirion Group USA, Inc.

(3)  Wholly owned by Portmeirion Group Hong Kong Limited.

(4)  Wholly owned by Wax Lyrical Limited.

During the year the Group performed a corporate simplification exercise for dormant entities in the group. This resulted in capital reductions 
and the strike off of five companies.

19. Inventories

Group

Raw materials and other consumables

Work in progress

Finished goods 

2022
£’000

4,369

1,021

35,727

41,117

2021
£’000

4,067

987

24,170

29,224

90

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements 
20. Trade and other receivables

Group

Amounts receivable for the sale of goods

Allowance for expected credit loss provision

Trade receivables

Other receivables

Prepayments and accrued income

2022
£’000

17,290

(212)

17,078

163

2,646

19,887

2021
£’000

16,823

(292)

16,531

221

2,491

19,243

Generally no interest is charged on receivables; however, there is provision in the Group’s terms and conditions for interest to be charged on 
late payments. The allowance for expected credit losses has been determined by reference to past default experience and a review of specific 
customers’ debts at the year end.

Included in the Group’s trade receivable balance are receivables with a carrying amount of £1,263,000 (2021: £204,000) which are past due at the 
reporting date for which the Group has not provided as there has not been a significant change in credit quality and the amounts are still considered 
recoverable. The Group does not hold any collateral over these balances. The average age of these receivables is 57 days (2021: 57 days).

In determining the recoverability of a trade receivable the Group considers any change in the credit quality of the trade receivable from the 
date credit was initially granted up to the reporting date. The concentration of credit risk is limited due to the customer base being large and 
unrelated. Accordingly, the Directors believe that there is no further credit provision required in excess of the allowance for expected credit 
loss provision.

Included in the allowance for expected credit loss provision are individually impaired trade receivables with a balance of £nil (2021: £nil), 
owed by companies which have been placed into liquidation. The impairment recognised represents the difference between the carrying 
amount of these trade receivables and the present value of the expected liquidation proceeds. The Group does not hold any collateral over 
these balances.

Movement in the allowance for expected credit losses

Balance at the beginning of the year

Impairment losses recognised

Amounts written off as uncollectable

Balance at the end of the year

Company

Amounts owed by subsidiary undertakings

2022
£’000

292

169

(249)

212

2022
£’000

14,947

2021
£’000

400

28

(136)

292

2021
£’000

3,577

The Directors consider that the carrying amount of trade and other receivables for the Group and the Company approximates to their fair value.

21. Cash and cash equivalents

Group

Cash and cash equivalents

2022
£’000

1,681

2021
£’000

7,616

Cash and cash equivalents comprise cash held by the Group including short-term bank deposits with an original maturity of three months or 
less. The carrying amount of these assets approximates to their fair value.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 91

Financial Statements 
Notes to the Financial Statements continued 

22. Trade and other payables

Group

Trade payables and accruals

Other taxation and social security

Other payables

2022
£’000

2021
£’000

15,131

14,946

744

594

816

483

16,469

16,245

Trade payables and accruals principally comprise amounts outstanding for trade purchases and ongoing costs. The average credit period 
taken for trade purchases is 54 days (2021: 45 days). For most suppliers no interest is charged on the trade payables from the date of invoice 
to the end of the following month. Thereafter, interest may be charged on the outstanding balances at various interest rates. The Group’s policy 
is to pay all payables within the credit timeframe.

The Directors consider that the carrying amount of trade payables approximates to their fair value.

Included in other payables is £nil (2021: £35,000) in relation to a cash-settled share-based payments liability. 

23. Lease liabilities

Group

Less than 1 month

1 – 3 months

Over 3 months

Total lease liability less than one year

Total lease liability 1 – 5 years

Total lease liability 5 – 10 years

Total lease liability greater than 10 years

24. Borrowings
The Group has four facilities:

2022
£’000

141

283

1,272

1,696

3,852

473

329

6,350

2021
£’000

152

455

1,088

1,695

3,349

1,439

331

6,814

a)   A £6,250,000 overdraft facility available until September 2023. Interest is calculated on the gross borrowing and is payable on amounts 

owing in each account at 2.50% per annum, plus bank base rate. 

b)   A £10,000,000 loan facility repayable in equal quarterly instalments, followed by a final instalment on 12 January 2025. Interest is payable 
at an average 1.90% above three-month SONIA. At the year end the outstanding balance was £5,000,000 which net of deferred facility fee 
costs of £33,000 left the balance sheet value of £4,967,000.

c)   A £10,000,000 revolving credit facility available until February 2025. Interest is payable at 2.60% above three-month SONIA. 

d)   A £6,250,000 general export finance facility which is available until September 2023. Interest is calculated on the gross borrowing and is 

payable on amounts owing in each account at 2.00% per annum, plus bank base rate. 

These facilities are secured by an unlimited debenture from the Group and the Company and a first charge over the Group’s property.

At the 31 December 2022 total borrowings were as follows. The general export finance facility was being fully utilised at £6,250,000 (2021: £nil). 

Overdraft

Loan facility

Revolving credit facility

General export finance facility

92

Annual Report and Accounts 2022  •  Portmeirion Group PLC

2022
£’000

553

4,967

–

6,250

11,770

2021
£’000

–

6,951

–

–

6,951

Financial Statements 
 
25. Deferred tax

Group

The following are the major deferred tax liabilities and assets recognised by the Group and movements thereon during the current and prior 
reporting years:

At 1 January 2021

Charge to income

Credit to equity 

Credit to other comprehensive income

At 1 January 2022

(Charge)/credit to income

Credit to equity 

Credit to other comprehensive income

Acquired on acquisition of AromaWorks

Accelerated
tax
depreciation
£’000

(774)

(981)

—

—

(1,755)

(630)

—

—

—

Retirement
benefit
obligations
£’000

517

(1,012)

—

267

(228)

(231)

—

380

—

Share-
based
payment
£’000

Capital
gain
rolled over
£’000

Other
temporary
differences
£’000

Temporary
difference
acquired
intangibles
£’000

(11)

(89)

52

—

(48)

17

30

—

—

(215)

(67)

—

—

(282)

—

—

—

—

584

(95)

—

45

534

(226)

—

—

—

(720)

(110)

—

—

(830)

116

—

—

(77)

Total
£’000

(619)

(2,354)

52

312

(2,609)

(954)

30

380

(77)

At 31 December 2022

(2,385)

(79)

(1)

(282)

308

(791)

(3,230)

Deferred tax assets and liabilities are offset where the Group has a legally enforceable right to do so. The following is the analysis of the 
deferred tax balances (after offset) for financial reporting purposes:

Deferred tax liability

Deferred tax asset

2022
£’000

2021
£’000

(3,230)

(2,609)

—

—

(3,230)

(2,609)

At the balance sheet date, the Group had no unused tax trading losses and no capital losses (2021: £nil) available for offset against 
future profits.

26. Share capital

Allotted, called up and fully paid share capital: 

– ordinary shares of 5p each

2022

Number
 ’000

£’000

2021

Number
 ’000

£’000

14,204

710

14,204

710

The Company has one class of ordinary shares which carry no right to fixed income.

There were no shares issued during the year (2021: none).

Annual Report and Accounts 2022  •  Portmeirion Group PLC 93

Financial Statements 
 
 
 
 
Notes to the Financial Statements continued 

26. Share capital continued
Equity-settled share options and cash-settled share options granted to Directors and employees (note 33) and still outstanding at 
31 December 2022 were as follows:

Portmeirion Group Phantom Option Plan

2012 Approved Plan

2012 Unapproved Plan

2012 Approved Plan

2012 Unapproved Plan

Portmeirion Group Phantom Option Plan

2012 Approved Plan

2012 Unapproved Plan

2018 Deferred Incentive Plan

Number
of shares 

33,000

48,616

105,884

77,319

227,181

42,500

13,934

245,066

27,649

Exercise
price per
share
(p)

446.0

446.0

446.0

632.5

632.5

570.0

570.0

570.0

Dates on which exercisable

Earliest

Latest

05.05.2023

03.05.2030

05.05.2023

03.05.2030

05.05.2023

03.05.2030

26.03.2024

24.03.2031

26.03.2024

24.03.2031

26.04.2025

24.04.2027

26.04.2025

24.04.2032

26.04.2025

24.04.2032

—

26.04.2025

24.07.2025

Equity-settled share options and cash-settled share options granted to Directors and employees (note 33) and still outstanding at 
31 December 2021 were as follows:

2018 Deferred Incentive Plan

Portmeirion Group Phantom Option Plan

2012 Approved Plan

2012 Unapproved Plan

2012 Approved Plan

2012 Unapproved Plan

Number
of shares 

8,363

36,000

48,616

120,884

94,548

260,452

Exercise
price per
share
(p)

Dates on which exercisable

Earliest

Latest

—

09.08.2022

07.11.2022

446.0

446.0

446.0

632.5

632.5

05.05.2023

03.05.2030

05.05.2023

03.05.2030

05.05.2023

03.05.2030

26.03.2024

24.03.2031

26.03.2024

24.03.2031

Options held by the Directors are shown in the Directors’ Remuneration Report on pages 56 and 57.

27. Own shares

Treasury shares

At 1 January

Shares issued under employee share schemes

At 31 December

ESOP shares

At 1 January

Shares issued under employee share schemes

At 31 December

Total at 31 December

2022
£’000

409

(16)

393

2022
£’000

2,715

—

2,715

3,108

2021
£’000

425

(16)

409

2021
£’000

2,715

—

2,715

3,124

The Group currently holds 210,282 (2021: 218,645) ordinary shares of 5p each in treasury.

The ESOP share reserve represents the cost of shares in Portmeirion Group PLC purchased in the market and held by the Portmeirion 
Employees’ Share Trust to satisfy options under the Group’s share option schemes (note 33). The number of ordinary shares held by the 
Portmeirion Employees’ Share Trust at 31 December 2022 was 234,523 (2021: 234,523).

94

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements28. Notes to the statements of cash flows

Group

Current borrowings

Non-current borrowings

Lease liabilities

Total liabilities from financing activities

Current borrowings

Non-current borrowings

Lease liabilities

Total liabilities from financing activities

Notes:

1 January
2022

Financing(1) 
cash flows

Other(2)
changes

31 December
 2022

1,986

4,965

6,814

13,765

6,803

(2,000)

(1,864)

2,939

—

16

1,400

1,416

8,789

2,981

6,350

18,120

1 January
2021

Financing(1) 
cash flows

Other(2)
changes

31 December
 2021

3,972

6,951

7,239

18,162

(2,000)

(2,000)

(1,927)

(5,927)

14

14

1,502

1,530

1,986

4,965

6,814

13,765

(1)  The cash flows make up the net amount of repayments of borrowings in the cash flow statement.

(2)  Other changes are the amortisation of upfront facility fees, new leases and translation adjustments.

29. Contingent liabilities
The Group and the Company have given a guarantee of up to $900,000 to the landlord of the premises of Portmeirion Group USA, Inc. located 
in Connecticut, USA. The Group and the Company have also provided a guarantee to the Trustees of the UK defined benefit pension scheme 
which guarantees all present and future obligations and liabilities up to a maximum amount equal to the entire aggregate liability.

30. Related party transactions
Transactions between the Group and its subsidiaries, which are related parties, have been eliminated on consolidation and are not disclosed in 
this note. Transactions between the Group and the Company and its subsidiaries are disclosed below.

Group

Transactions with Directors/Officers relate to the Company’s grant of share options. On 25 April 2022, under The Portmeirion 2012 Approved 
and Unapproved Share Option Plans, 40,000, 25,000, 25,000, 25,000, 25,000 and 11,000 share option awards were granted to M.T. Raybould, 
J.M. Gale, M.J. Knapper, W.J. Robedee, D. Sproston and M. MacDonald respectively at an option price of £5.70 per share when the market price 
was £5.70 per share. In addition, also on 25 April 2022, under The Portmeirion Group 2018 Deferred Incentive Share Option Plan, 10,813, 
5,706, 5,506, 7,051 and 4,279 share option awards were granted to M.T. Raybould, J.M. Gale, M.J. Knapper, W.J. Robedee and D. Sproston 
respectively at an option price of £1 (in respect of all options granted per Director).

Several of the Directors made purchases of goods from the Group during the year on the same terms as those available to all employees. Total 
purchases did not exceed £3,000 for any Director in the year or in the prior year.

No Director of the Company had a financial interest in any material contract, other than those for service, to which the Company was a party 
during the financial year.

The key management personnel of the Group are considered to be the Directors, the remuneration of whom is set out in note 7 on page 84.

Company

During 2022 net transactions totalling £624,000 were credited (2021: £153,000) to the intercompany account with the Company’s subsidiary, 
Portmeirion Group UK Limited. These transactions represented payments and receipts made on behalf of the Company by Portmeirion Group 
UK Limited, dividends received from Portmeirion Group UK Limited and the charge for share-based payments.

During the year there were no changes in the Portmeirion Employees’ Share Trust (2021: £nil). The purpose of the trust is for acquiring shares 
to satisfy Group share option exercises (note 33). The total outstanding loan is now £2,715,000 (2021: £2,715,000). The ESOP share reserve is 
disclosed in note 27.

The outstanding balances with subsidiary undertakings at 31 December 2022 and 31 December 2021 are shown in note 20.

Annual Report and Accounts 2022  •  Portmeirion Group PLC 95

Financial StatementsNotes to the Financial Statements continued 

31. Pensions
The Group operates group personal pension plans in the UK and a discretionary money purchase scheme in the USA.

The total cost charged to income of £1,319,000 (2021: £1,398,000) represents contributions payable to these schemes by the Group at rates 
specified in the rules of the schemes.

The UK defined benefit scheme was frozen, i.e. closed to new entrants and for future accrual of benefits, at 5 April 1999. Following the decision 
for the scheme to be frozen, formal notice was given to employees in January 1999. A defined contribution pension scheme commenced on 
6 April 1999 for all eligible UK employees. This scheme was closed on 31 October 2002 and was replaced by a group stakeholder pension 
plan. Membership in this scheme was transferred to a group personal pension plan during 2013.

All equity and debt instruments have quoted prices in active markets.

Investment risk

The present value of the defined benefit liability is calculated using a discount rate determined by reference to high quality corporate bond 
yields; if the return on plan assets is below this rate, it will increase the scheme deficit.

Interest risk

A decrease in the bond interest rate will increase the scheme liability.

Longevity risk

The present value of the defined benefit scheme liability is calculated by reference to the best estimate of the mortality of the scheme 
participants both during and after their employment. An increase in the life expectancy of the scheme participants will increase the scheme’s 
liability.

Salary risk

The present value of the defined benefit scheme liability is calculated by reference to the salary of scheme participants at the point the scheme 
was closed. As such, only inflationary increases in the salary of scheme participants will increase the scheme’s liability.

Valuation and assumptions

For the defined benefit scheme, the most recent triennial valuation was at 5 April 2020. The main actuarial assumptions used in the 
valuation were:

•  RPI for current pensioners of 3.00% per annum;

•  RPI for future pensioners of 3.00% per annum; 

•  CPI of 2.40% per annum;

•  pre-retirement valuation rate of interest of 2.10% per annum;

•  post-retirement valuation rate of interest for current pensioners of 1.10% per annum;

•  post-retirement valuation rate of interest for future pensioners of 1.10% per annum; and

•  mortality experience based upon S2PA tables with projections based on year of birth with a long-term rate of improvement of 1.50% 

per annum.

At the date of the last valuation on 5 April 2020 the market value of the scheme assets was £35,596,000 and the scheme had a deficiency of 
£8,273,000. As the triennial valuation was significantly impacted by Covid-19, an additional valuation was carried out at 31 May 2021 due to 
changes in scheme assumptions and revealed a deficiency of £1,300,000. 

The actuarial valuation of the scheme was updated at 31 December 2022 in accordance with IAS 19 by qualified actuaries.

96

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements31. Pensions continued

Valuation and assumptions continued

The major assumptions used by the actuaries were: 

Rate of increase of pensions in payment: 

– Post 06.04.88 GMP

– Post 06.04.97 pension

– Rate of revaluation of pensions in deferment

Rate used to discount scheme liabilities

Inflation assumption:

– RPI

– CPI

Life expectancy at 65 for a member:

– Currently aged 65 – male

– Currently aged 45 – male

– Currently aged 65 – female

– Currently aged 45 – female

Sensitivity analysis

2022

2021

3.00%

3.00%

2.35%

4.90%

3.15%

2.35%

21.5

22.8

23.8

25.3

3.25%

3.25%

2.60%

1.80%

3.45%

2.60%

21.4

22.7

23.8

25.3

Significant actuarial assumptions for the determination of the defined benefit obligation are discount rate, expected inflation increases and 
life expectancy. The sensitivity analysis below has been determined based on reasonably possible changes of the respective assumptions 
occurring at the end of the reporting period, while holding all other assumptions constant.

If the discount rate is 0.25% lower, the defined benefit obligation would increase by £786,000 (2021: £1,608,000).

If inflation and related assumptions increased by 0.25%, the defined benefit obligation would increase by £175,000 (2021: £230,000).

If life expectancy increased by one year for both men and women, the defined benefit obligation would increase by £1,295,000 (2021: £2,036,000).

The sensitivity analysis presented may not be representative of the actual change in the defined benefit obligation as it is unlikely that the 
changes in assumptions would occur in isolation of one another as some of the assumptions may be correlated.

In presenting the above sensitivity analysis, the present value of the defined benefit obligation has been calculated using the projected 
unit credit method at the end of the reporting period, which is the same as that applied in calculating the defined benefit obligation liability 
recognised in the balance sheet.

There was no change in the methods and assumptions used in preparing the sensitivity analysis from prior years.

Analysis of scheme assets and liabilities

The amount included in the balance sheet arising from the Group’s obligations in respect of its defined benefit scheme is as follows:

Scheme assets

Equities

Bonds

Diversified growth funds

Liability driven investments

Insured pensions

Cash

Total fair value of assets

Present value of defined benefit obligations

Asset in the scheme

2022 
Fair
value
£’000

5,828

6,691

4,528

6,376

2,730

67

26,220

(25,903)

317

2021 
Fair
value
£’000

7,724

9,516

11,230

8,420

3,577

139

40,606

(39,696)

910

Annual Report and Accounts 2022  •  Portmeirion Group PLC 97

Financial Statements 
 
 
 
 
 
 
 
 
Notes to the Financial Statements continued 

31. Pensions continued

Analysis of the amount charged to profit before tax

Current service cost

Past service cost

The past service cost relates to GMP equalisation and has been included as an exceptional cost.

Analysis of the amount included in the income statement

Interest on pension scheme assets

Interest on pension scheme liabilities

Amount credited to interest income/(debited to interest cost)

Amounts recognised in the consolidated statement of comprehensive income

Return on plan assets (excluding amounts included in net interest expense)

Actuarial gains and losses arising from changes in financial assumptions

Actuarial gains and losses arising from changes in demographic assumptions

Actuarial gains and losses arising from experience adjustments 

Remeasurement of the net defined benefit pension scheme liability

2022
£’000

—

—

—

2022
£’000

730

(706)

24

2022
£’000

(14,984)

13,956

(5)

(484)

(1,517)

2021
£’000

—

197

197

2021
£’000

492

(519)

(27)

2021
£’000

553

3,144

(1,445)

253

2,505

The Group has assessed the impact of GMP equalisation on the defined benefit obligation. In the prior year, an amount of £197,000 was 
included in exceptional costs.

The cumulative amount of actuarial gains and losses recognised in the consolidated statement of comprehensive income since adoption of 
IFRS is a loss of £8,979,000 (2021: £7,462,000).

Analysis of movements in scheme assets and liabilities 

Movements in the present value of defined benefit obligations were as follows:

2022
£’000

39,696

—

—

706

(13,956)

5

484

(1,032)

25,903

2021
£’000

41,947

—

197

519

(3,144)

1,445

(253)

(1,015)

39,696

At 1 January

Current service cost

Past service cost

Interest cost

Remeasurements (financial assumptions)

Remeasurements (demographic assumptions)

Remeasurements (experience adjustments)

Benefits paid

At 31 December

98

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements 
31. Pensions continued

Analysis of movements in scheme assets and liabilities continued

Movements in the fair value of scheme assets were as follows:

At 1 January

Interest on assets

Remeasurement of assets

Contributions by the employer

Benefits paid

At 31 December

Pension contributions

2022
£’000

40,606

730

(14,984)

900

(1,032)

26,220

2021
£’000

39,226

492

553

1,350

(1,015)

40,606

The estimated amount of contributions expected to be paid to the scheme during the next financial year is £900,000 (2022: £900,000). The 
Group is contracted to paying into the scheme until March 2023, under the agreed schedule of contributions.

The average duration of the defined benefit obligation at the end of the reporting period is 17 years.

At 31 December 2022, contributions of £148,000 (2021: £178,000) due in respect of the current reporting period had not been paid over to the 
UK schemes.

In the United States there was a provision for payments into the money purchase scheme of £102,000 (2021: £102,000) at 31 December 2022.

32. Financial instruments
Details of the significant accounting policies and methods adopted, including the criteria for recognition, the basis of measurement and the 
basis on which income and expenses are recognised, in respect of each class of financial asset, financial liability and equity instrument are 
disclosed in note 2.

Financial risk management objectives

Capital management
The Group and the Company manage their capital to ensure that all entities in the Group will be able to continue as a going concern while 
maximising the return to stakeholders. The Group’s overall strategy remains unchanged from 2021.

The capital structure of the Group consists of cash and cash equivalents, borrowings and equity attributable to equity holders, comprising 
capital, reserves and retained earnings.

The Group is not subject to any externally imposed capital requirements. The Group Board reviews the capital structure at each Board meeting 
and considers the cost of capital and the risks associated with each class of capital.

Credit risk
The Group’s principal financial assets are cash, short-term deposits and trade receivables. The Group’s policy is to place funds on short-term 
deposit with highly rated institutions. Accounts receivable are monitored closely and provisions are made for expected credit loss where 
appropriate. The creditworthiness of customers is assessed prior to opening new accounts and on a regular basis for significant customers. 
The assessment of credit quality of trade receivables is outlined in note 20.

The Group does not have any significant credit risk exposure to any single counterparty or any group of counterparties having similar 
characteristics that is not covered by credit insurance.

The carrying amount of financial assets recorded in the financial statements, which is net of impairment losses, represents the Group and 
Company’s maximum exposure to credit risk.

Interest rate risk management and sensitivity analysis
The Group is exposed to interest rate risk because entities in the Group borrow funds at both fixed and floating interest rates as disclosed in 
note 24. The risk is managed by maintaining an appropriate mix between fixed and floating rate borrowings, and could further be mitigated by 
the use of interest rate swap contracts and forward interest rate contracts if deemed appropriate. If interest rates had been 1% higher and all 
the other variables were held constant, the Group’s profit for the year ended 31 December 2022 would decrease by £138,000 (2021: £90,000).

Annual Report and Accounts 2022  •  Portmeirion Group PLC 99

Financial StatementsNotes to the Financial Statements continued 

32. Financial instruments continued

Financial risk management objectives continued

Foreign currency risk management
The Group has exposure to foreign currency risk arising from its net investments in and cash flows from overseas subsidiaries. Its policy in 
managing this risk is to maintain appropriate levels of net assets in the overseas companies and utilise foreign currency forward contracts. The 
most significant risk of exposure to foreign currency arises from the US dollar sales made by Portmeirion UK to Portmeirion North America. The 
Group’s net exposure to US dollar cash flows for the coming year is not expected to be significant. At the year end the Group had in place an 
average rate option in US dollars to manage the risk arising from the retranslation of profit made in the United States, and subsequent to the 
year end the Group placed a forward contract for US dollars.

The Group enters into derivative transactions only to manage exposure arising from its underlying businesses. No speculative derivative 
contracts are entered into.

The Group undertakes certain trading transactions denominated in foreign currencies. Hence, exposures to exchange rate fluctuations arise. 
Exchange rate exposures are managed within approved policy parameters utilising forward foreign exchange contracts when considered 
appropriate. Open derivative positions at the year end are not material.

The carrying amounts of the Group’s material foreign currency denominated monetary assets and monetary liabilities at the reporting date are 
as follows:

Euro

US dollar

Foreign currency sensitivity analysis
The Group is mainly exposed to the currencies of euro and US dollar.

Liabilities

Assets

2022
£’000

627

5,495

2021
£’000

55

4,091

2022
£’000

467

2021
£’000

495

10,116

14,854

The following table details the Group’s sensitivity to a 10% increase and decrease in sterling against the relevant foreign currencies. 10% is 
the sensitivity rate which represents management’s assessment of the reasonably possible change in foreign exchange rates. The sensitivity 
analysis includes only outstanding foreign currency denominated monetary items and adjusts their translation at the year end for a 10% 
change in foreign currency rates. A negative number below indicates a decrease in profit where sterling strengthens 10% against the relevant 
currency. For a 10% weakening of sterling against the relevant currency, there would be an equal and opposite impact on profit.

Profit/(loss)

Euro impact

US dollar impact

2022
£’000

15

2021
£’000

(40)

2022
£’000

(114)

2021
£’000

(378)

Liquidity risk management
Ultimate responsibility for liquidity risk management rests with the Board of Directors, which has built an appropriate liquidity risk 
management framework for the management of the Group’s short, medium and long-term funding and liquidity management requirements. 
The Group manages liquidity risk by maintaining adequate reserves and banking facilities, monitoring forecast and actual cash flows and 
matching the maturity profiles of financial assets and liabilities.

100

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements32. Financial instruments continued

Liquidity and interest risk tables

The following tables detail the Group’s expected maturity for its assets and liabilities. The tables have been drawn up based on the 
undiscounted contractual maturities of the financial assets and liabilities including interest that will be earned on those assets except where 
the Group anticipates that the cash flow will occur in a different period.

Total liabilities and shareholders’ funds

(16,118)

(1,261)

(17,210)

(69,913)

(104,502)

Cumulative gap

1,651

1,380

(15,830)

—

—

At 31 December 2022

Financial assets

Other assets

Pension scheme asset

Total assets

Shareholders’ funds

Financial liabilities

Borrowings

Other liabilities

At 31 December 2021

Financial assets

Other assets

Pension scheme asset

Total assets

Shareholders’ funds

Financial liabilities

Borrowings

Other liabilities

Weighted
average
effective
interest rate
%

Less than
1 month
£’000

1–3 
months
£’000

Over
3 months
£’000

0.50

17,769

Non-
financial
assets/
(liabilities)
£’000

—

85,426

317

Total
£’000

18,759

85,426

317

85,743

104,502

(66,683)

(66,683)

—

—

(15,725)

(11,770)

990

—

—

990

—

—

—

—

—

—

—

—

17,769

—–

(500)

(590)

(15,028)

(683)

(14)

—

(11,270)

(578)

(5,926)

(3,230)

(10,324)

Weighted
average
effective
interest rate
%

Less than
1 month
£’000

1–3 
months
£’000

Over
3 months
£’000

0.10

23,405

—

—

23,405

—

741

—

—

741

—

—

—

—

—

—

(14,271)

(1,030)

(500)

(646)

—

(776)

(128)

(6,451)

(6,208)

Non-
financial
assets/
(liabilities)
£’000

—

69,510

910

Total
£’000

24,146

69,510

910

70,420

94,566

(61,947)

(61,947)

—

—

(15,429)

(6,951)

(2,609)

(10,239)

—

—

—

—

4.00

—

—

—

—

—

2.50

—

Total liabilities and shareholders’ funds

(15,417)

(1,806)

(12,787)

(64,556)

(94,566)

Cumulative gap

7,988

6,923

(5,864)

—

—

Categories of financial instruments 

Financial assets:

Cash and cash equivalents

Loans and receivables

Financial liabilities:

Amortised cost

2022
£’000

2021
£’000

1,681

17,078

18,759

7,616

16,530

24,146

15,725

15,429

Annual Report and Accounts 2022  •  Portmeirion Group PLC 101

Financial Statements 
 
 
 
 
 
 
 
 
 
 
Notes to the Financial Statements continued 

33. Share-based payments

Equity-settled share option schemes

The Group operated two share option schemes (“share schemes”) and one long-term incentive plan (“LTIP”) for senior managers and Directors 
during 2022.

The Group recognised an expense of £91,000 in 2022 and £64,000 in 2021. The Company recharged this expenditure to Portmeirion Group 
UK Limited.

a) The Portmeirion Group 2018 Deferred Incentive Share Option Plan (LTIP)
Options are granted to Executive Directors in a year over shares with a market value not exceeding 50% of the gross incentive earned by the 
relevant Director in respect of the previous financial year. Options are exercisable at £1 per individual as the total exercise price. The vesting 
period is three years. If the options remain unexercised after a period of three years and three months from the date of grant the options expire.

Details of the share options outstanding during the year are as follows: 

Outstanding at 1 January

Granted during the year

Lapsed during the year

Surrendered during the year

Exercised during the year

Outstanding at 31 December

Exercisable at 31 December

2022

2021

Number 
of share
options

8,363

33,355

(5,706)

—

(8,363)

27,649

—

Total
exercise
price
£

3

5

(1)

—

(3) 

4

—

Number 
of share
options

16,693

—

—

—

(8,330)

8,363

—

Total
exercise
price
£

6

—

— 

—

(3) 

3

—

The options outstanding at 31 December 2022 had a weighted average remaining contractual life of 2.5 years (2021: 0.9 years). In 2022 
options were granted on 25 April. The aggregate of the estimated fair value of those options is £101,000.

The inputs into the Black-Scholes pricing model are as follows:

Weighted average share price at date of grant

Weighted average exercise price

Expected volatility

Expected life

Risk-free rate

Expected dividend rate

2022

£5.70

£nil

31%

3.125 years

2.05%

4.96%

2021

—

—

—

—

—

—

Expected volatility was determined by calculating the historical volatility over the previous 3.125 years. The expected life used in the model 
assumes that the options will be exercised on average halfway through the period during which they can be exercised.

102

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial Statements 
33. Share-based payments continued

Equity-settled share option schemes continued

b) The Portmeirion 2012 Approved and Unapproved Share Option Plans (Share schemes)
Options are exercisable at a price equal to the closing quoted market price of the Company’s shares on the day prior to the date of the grant. 
The vesting period is three years. If the options remain unexercised after a period of ten years from the date of grant the options expire.

Details of the share options outstanding during the year are as follows:

Outstanding at 1 January

Granted during the year

Lapsed during the year

Surrendered during the year

Exercised during the year

Outstanding at 31 December

Exercisable at 31 December

2022

2021

Number 
of share
options

524,500

295,500

(102,000)

—

—

Weighted
average
exercise
price
£

5.722

5.700

5.827

—

—

Number 
of share
options

382,411

377,500

(161,111)

(74,300)

—

718,000

5.698

524,500

—

—

—

The options outstanding at 31 December 2022 had a weighted average remaining contractual life of 8.4 years (2021: 8.9 years).

In 2022, options were granted on 25 April. The aggregate of the estimated fair value of those options is £196,000.

The range of exercise prices for the options outstanding at 31 December is £4.460 to £6.325.

The inputs into the Black–Scholes pricing model are as follows:

Weighted average share price at date of grant

Weighted average exercise price

Expected volatility

Expected life

Risk-free rate

Expected dividend rate

2022

£5.700

£5.700

30%

4 years

2.05%

4.96%

Weighted
average
exercise
price
£

8.062

6.325

10.807

9.800

—

5.722

—

2021

£5.900

£6.325

27%

4 years

0.05%

6.36%

Expected volatility was determined by calculating the historical volatility over the previous four years. The expected life used in the model is 
based upon management’s best estimate of life using historical experience as a benchmark.

The Group also operates a cash settled share-based payments scheme. 

The Group recognised a credit of £35,000 in 2022 (2021: expense of £27,000) in relation to this scheme.

Options are valued based on the difference between the issue price and the share price at the reporting date. The issue price is considered fair 
value. No options had vested at the end of the reporting date. 

Annual Report and Accounts 2022  •  Portmeirion Group PLC 103

Financial StatementsNotes to the Financial Statements continued 

34. Acquisition of AromaWorks Trade and Assets
On 12 August 2022, the Group acquired 100% of the trade and assets of AromaWorks for a net consideration of £821,000.

The acquisition provides the Group with additional scale in the home fragrance market and strategically complements its existing home 
fragrance operation.

The acquisition terms do not include any contingent or deferred consideration arrangements. Details of the total consideration and the 
provisional fair values of the assets and liabilities acquired are as follows:

Inventory

Identifiable intangible assets

Deferred tax on intangible assets 

Total identifiable assets

Goodwill

Total consideration

Satisfied by:

Cash and cash equivalents

Total consideration transferred

Net assets 
acquired 
£’000

Fair value 
adjustment 
£’000

268

309

(77)

500

(117)

—

—

(117)

438

Initial 
fair value 
of assets 
acquired 
£’000

151

309

(77)

383

438

821

£’000

821

821

Consideration consists of £438,000 paid to the administrators for the trade and assets of AromaWorks. The remaining consideration includes 
contributions made to suppliers and customers to ensure ongoing trade.

The goodwill of £438,000 arising from the acquisition consists of the anticipated synergies of combining the existing Group operations with 
those of AromaWorks. This will include shared product development, distribution channels, access to new customers and other operational 
synergies. 

Acquisition related costs (included in exceptional costs) amounted to £76,000.

AromaWorks contributed £731,000 revenue and £49,000 profit before tax for the period between the date of acquisition and the balance 
sheet date. 

35. Post balance sheet event
There are no post balance sheet events.

104

Annual Report and Accounts 2022  •  Portmeirion Group PLC

Financial StatementsFive-year Summary

Consolidated income statement information

Years ended 31 December

Revenue

Profit/(loss) before tax

Tax

Profit/(loss) attributable to equity holders

Earnings per share

Diluted earnings per share

Dividends paid and proposed per share

Consolidated balance sheet information

At 31 December

Assets employed

Non-current assets

Current assets

Current liabilities

Non-current liabilities

Financed by

Called up share capital

Share premium account and reserves

F

i

n
a
n
c

i

a

l

S
t
a
t
e
m
e
n
t
s

2022
£’000

2021
£’000

2020
£’000

2019
£’000

2018
£’000

110,820

106,018

87,854

92,816

89,594

6,970

(1,415)

5,555

40.39p

40.35p

15.50p

5,962

(2,721)

3,241

23.58p

23.49p

13.00p

(232)

(503)

(735)

7,100

(1,286)

5,814

(6.02)p

54.66p

(6.02)p

54.58p

0.00p

8.00p

9,714

(2,023)

7,691

72.12p

71.90p

37.50p

2022
£’000

2021
£’000

2020
£’000

2019
£’000

2018
£’000

41,025

63,477

37,821

56,745

35,180

54,751

35,051

47,291

25,142

42,031

(26,954)

(19,926)

(18,716)

(18,731)

(14,552)

(10,865)

(12,693)

(15,506)

(15,513)

(3,971)

66,683

61,947

55,709

48,098

48,650

710

65,973

66,683

710

61,237

61,947

710

54,999

55,709

555

47,543

48,098

555

48,095

48,650

Annual Report and Accounts 2022  •  Portmeirion Group PLC 105

 
 
 
 
 
 
 
 
 
 
 
 
 
Board of Directors

Non-executive Chairman
Dick Steele BCOM FCA CTA

Senior Non-executive Director
Angela Luger BSc

Chief Executive
Mike Raybould BSc ACA

Group Finance Director
David Sproston BSc ACA

Group Operations Director
Mick Knapper

Global Sales Director
Bill Robedee JD BA

Non-executive Director
Andrew Andrea BA MA ACA

Non-executive Director
Clare Askem BSc MBA

Company Secretary
Moira MacDonald FCG

Registered office and number
London Road 
Stoke-on-Trent
ST4 7QQ

Tel: +44 (0) 1782 744721

www.portmeiriongroup.com 
Registered number: 124842

Company Information

Auditors

Mazars LLP
The Pinnacle 
160 Midsummer Boulevard
Milton Keynes
MK9 1FF

Nominated adviser and  
joint broker

Shore Capital
Cassini House
57 St James’s Street
London
SW1A 1LD

Joint broker

Singer Capital Markets
1, Bartholomew Lane
London
EC2N 2AX

Registrars

Link Group
10th Floor
Central Square
29 Wellington Street
Leeds
LS1 4DL

Tel: 0371 664 0300* (UK)
+44 (0) 37 1664 0300 (outside UK)

Email: shareholderenquiries@linkgroup.co.uk
https://linkgroup.com/contact.html

*  Calls are charged at the standard geographic rate and 

will vary by provider. Lines open between 9:00 am 
and 5:30 pm GMT, Monday–Friday excluding public 
holidays in England and Wales.

Solicitors

Pinsent Masons LLP
55 Colmore Row
Birmingham
B3 2FG

HGF Limited
6th Floor
4 Hardman Street
Spinningfields
Manchester
M3 3HF

Knights PLC
The Brampton
Newcastle-under-Lyme
Staffordshire
ST5 0QW

Freeths LLP
1st Floor
5 New York Street
Manchester
M1 4JB

Financial PR advisers

Hudson Sandler LLP
25 Charterhouse Square
London
EC1M 6AE

Tel: +44 (0) 20 7796 4133 
Email: hello@hudsonsandler.com

P

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p

o

r

t

a

n

d

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c

c

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u

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t

s

2

0

2

2

Financial Calendar

Annual General Meeting  

May

Interim Report  

September

Dividends

Interim announced   

Final announced 

September

March

London Road 
Stoke-on-Trent
Staffordshire 
ST4 7QQ 

Telephone: +44 (0)1782 744721 

www.portmeiriongroup.com

This report is printed on Revive 100% White Silk, a totally recycled 
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