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PPHE Hotel Group

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FY2020 Annual Report · PPHE Hotel Group
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A N N UA L   R E P O R T   
A N D   ACCO U N T S   2 0 2 0

DECISIVE AC TIONS 
AND MAINTAINING 
A LONG -TERM VIEW

S T R AT E G I C   R E P O R T 
I N T R O D U C T I O N

The results and commentary presented in this 
Annual Report reflect PPHE Hotel Group’s performance 
over the last year. Since our 2019 report, the whole 
world including our communities have been struck 
by the COVID-19 pandemic, which has created 
huge disruption to most aspects of everyday life 
and generated an understandable widespread 
effect on our market and industry.1

We had a great start to the year but from March our 
operations were impacted by the pandemic, resulting 
in lockdowns and property closures. We had to take 
decisive actions to preserve cash and realign our 
operational structures. But throughout we have looked 
after our communities and we were proud to help 
support key workers during these challenging times.

Strategic Report
Highlights
2 
About us: creating value
4 
Group at a glance
6 
8 
Chairman’s statement
10  Our response to COVID-19
12 

President & Chief Executive 
Officer’s statement
18  A changing climate 
20  Our business model and priorities
22  Reassuring Moments
24 

Strategic progress in 2020

Strengthening our long-
term pipeline
26  Our road to recovery
28 
31  Managing risk
34  Principal risks and uncertainties
41 
42 
44 
58  Deputy Chief Executive Officer 
& Chief Operating Officer’s 
statement 
60  Business review
68 
72 

Viability statement
Financial KPIs
Financial review

Stakeholder engagement
Responsible business

Appendices
178  Subsidiaries included in the Group
181  Jointly controlled entities
181  Current and pipeline projects 
182  Glossary
184  Contacts

Corporate Governance
82  Non-Executive Deputy Chairman’s 
Corporate Governance Statement

84  Board of Directors
86  Executive Leadership Team
88  Corporate Governance
99  Nomination Committee report
106  Audit Committee report
111  Directors’ Remuneration report 
119  Directors’ report

Financial statements
Independent auditors’ report
125 
128  Consolidated statement 
of financial position

129  Consolidated income statement
130  Consolidated statement of 
comprehensive income

131  Consolidated statement of changes 

in equity

132  Consolidated statement of  

cash flows

134  Notes to consolidated financial 

statements

We are fully focused on reassuring our guests, 
team members and local communities of our 
commitment to upholding an even higher standard 
of cleanliness and wellness with our new health and 
safety programme following weeks of dedicated 
research, development and testing.2 

We are pleased to have secured funding to develop 
art’otel london hoxton, located in one of London’s 
most exciting neighbourhoods. This 27-storey building 
will include 343 hotel rooms and suites, five floors 
of office space, a gym, swimming pool and wellness 
facilities and an art gallery space. We have also 
strengthened our pipeline through acquisitions 
in Croatia and Serbia to expand our offer.3 

We are committed to play our part to face up to and 
overcome the challenges ahead. Together we create 
a safe place to be and to enjoy.4

1.  Read more about 
our response to 
COVID-19 on pages 
10 and 11

2.  Read more on our 

‘Reassuring Moments’ 
programme on 
pages 22 and 23

3.  Read more about 
Strengthening our 
long-term pipeline 
on pages 24 and 25 

4.  Read more on our 
road to recovery 
on pages 26 and 27 

1

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020I N T R O D U C T I O N   C O N T I N U E D

H I G HLI G HT S

Despite our strong start to the year, in which we had anticipated to 
benefit from our recently completed £100m property repositioning 
programme, 2020 will always be remembered for the pandemic. 
Our Board and Executive Leadership Team took decisive and swift 
actions to preserve the cash position of the Group, whilst retaining 
a long term view. As part of our 30-year track record we have 
managed through economic cycles and although the severity of 
the pandemic is unprecedented, our markets have previously 

proven to be resilient and we are ready for the recovery which we 
anticipate to build momentum in 2021. Our decisive actions have 
resulted in protecting the Group, whilst we have also been able 
to extend our future pipeline which is filled with great potential. 
We encourage readers of this report to review our responses to 
the pandemic and the progress made against our longer-term 
strategic agenda and priorities. 

Financial KPIs

Operating KPIs

Total revenue

Normalised loss before tax

Occupancy

£101.8m

£89.8m

28.0%

Adjusted EPRA EPS

Property Value

Average room rate

(123)p

£1.7bn

£105.1

EBITDA

EPRA NRV per share

RevPAR

£(10.1)m

£22.08

£29.4

2

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT We create memorable guest experiences by 
owning, developing and operating hotels and 
resorts in dynamic, vibrant cities and leisure 
destinations. Our properties are managed by 
experienced teams living our values every 
day, creating unique experiences. We create 
stakeholder value at every step of the value 
chain as our properties provide attractive 
returns and long-term capital appreciation.

Our Strong Foundation

Full value  
chain approach 

Value creation through development, 
repositioning, operations and brand 
ownership and access; resulting in  
a 30-year track record of NAV  
growth and industry-leading  
EBITDA margins

Diversified portfolio 
in key cities 

New and renovated property 
portfolio of 46 prime assets in 
operation; consisting of hotels, 
resorts and campsites

Independent operator 
with brand flexibility

Integrated owner / operator model 
with access to brands, global 
distribution and marketing 

Sources  
of funding

Asset backing used as source 
of funding and longstanding 
banking relationships

Planned capex in active 
pipeline of £200m+

Attractive projects in London, Pula, 
Zagreb and Belgrade

Track record of 
successfully managing 
through the cycles

Experienced developers and 
operators managing through 
economic cycles 

3

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
 
I N T R O D U C T I O N   C O N T I N U E D

U N DER S TA N D I N G   
PPHE H OTEL  G ROUP

Our purpose

Creating valuable memories for  
our guests and value for our assets, people  
and local communities.

Who we are

We are an international hospitality group with 
a strong prime real estate portfolio consisting 
of 46 properties under operation in six 
countries, that transforms an asset’s potential 
into value and profits.

What we do

We have a clear strategy to drive growth 
and create long‑term value while recognising and 
developing opportunities to help our assets reach 
their full potential. We delight our guests every day, 
through engaging service and quality products 
in inviting places.

How we do it 

By valuing our people, being led by an entrepreneurial 
Executive Leadership Team and through investing 
in our portfolio, opportunities with upside potential 
and local communities.

4

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT O PE R ATI N G  ACROSS   
THE   VALUE  CH A I N

PPHE Hotel Group operates a highly differentiated business 
model to peers, who are increasingly focused on either the 
property or operational aspects of the hotel value chain. With 
in-house expertise across the value chain, PPHE is able to control 

all aspects of its guest offering, whilst retaining all of the economic 
upside. By contrast those offering either an asset-light or asset-
heavy model relinquish some control of the guest experience 
as well as pay away fees to third parties.

0%

PPHE H OTEL G ROUP

Total  
value  
 chain

Business  
 model benefits 

Shareholder  
value  
 proposition

Typical asset‑light model 
adopted by large hotel  
 groups

Typical asset‑heavy  
 model

Site acquisition

Development/ 
repositioning

Hotel ownership

Hotel operation

Hotel  
management

Brand

Asset 
 management

Extracting  
value

100%

Reinvestment/ 
cash recycling

Secure best 
locations and 
control over 
all aspects of the 
hotel design

Value gains 
through 
development and 
repositioning

Independence and 
control, no conflict 
of interest

Rental income and 
value appreciation

Net operating 
profit from 
rooms, food 
& beverage

Fee-based income 
as a % of revenue 
and profit

Ensure  
consistency of 
brand standards 
and guest  
service levels  
are maintained 
throughout 
the estate

Optimise timing 
to refurbish and 
reposition

Value gains

Asset owned  
and leased to third party

Asset operated under  
operational lease  
agreement

Asset owned but 
managed by third party

Management agreement 
to earn a fee based 
income as a % of 
revenue and profit

Franchise agreement (or the 
usage of a brand, income  
as a % of revenue)

(Re) finance with 
asset backing to 
extract value

Re-invest  
extracted cash  
to enable further 
growth

Source for funding 
future growth

Sale of asset

5

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
  
 
 
 
 
  
 
  
AT   A   G L A N C E

B USI NE SS M O DEL
At PPHE Hotel Group, we are focused 
on creating value for stakeholders through 
developing, owning and operating hospitality 
real estate with upside potential.

We own or co-own most of our portfolio and our proven business 
model is centred around delivering asset value appreciation, 
generating attractive operating returns and creating valuable 
memories for our guests. We are proud of our track record. 

Our experienced senior leadership team identifies and acquires 
properties which we believe have significant upside potential. 
We then embark on transforming these assets through  
(re)developing redesigning and continuously improving operating 
performance through our in-house management platform, and 
in doing so create significant value along every part of the value 
chain. Through refinancing our properties, we are able to release 
capital for new investments, enabling further sustainable growth.

  For more see business model 
on page 20

We (re)finance 
to fund further 
investments

We purchase

Creating
stakeholder
value

We brand 
properties 
and improve 
operating 
performance

We develop

Prime locations

Well-maintained, prime assets, with proximity to major demand generators within leading capital cities, urban markets 
and resort destinations.

Park Plaza Westminster Bridge London
Opposite Big Ben on the thriving South Bank 

Park Plaza London Waterloo
Close proximity to Waterloo Station 

1,019 rooms

494 rooms

Park Plaza London Riverbank
Between Waterloo Station and Nine Elms/
American Embassy 
646 rooms

Holmes Hotel London
On Chiltern Street, close to Marylebone Village, 
Marylebone Station and Baker Street Station 
118 rooms

Park Plaza Victoria Amsterdam
Opposite Amsterdam Central Station 
298 rooms

art’otel amsterdam
Opposite Amsterdam Central Station 
107 rooms

Park Plaza Nuremberg
Opposite Nuremberg’s main railway station 
177 rooms

art’otel cologne
Located in the attractive Rheinauhafen area 
218 rooms

Park Plaza Amsterdam Airport
Close proximity to Amsterdam Schiphol Airport
342 rooms

Park Plaza Belvedere Medulin
Iconic leisure and sports hotel 
423 rooms

Park Plaza Histria Pula
Dramatic beachfront setting 
369 rooms

Arena One 99
Croatia’s first all-glamping offering 
193 luxury tents

6

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT  
 
Value split by geography1
(Excludes managed, operated, leased,
franchised and co-owned hotels)

Hotels and resorts by geography
(Includes franchises, excludes campsites
and pipeline)

Hotels and resorts by ownership type
(Includes franchises, excludes campsites
and pipeline)

£894m
United Kingdom

£243m
Croatia  

£166m
Under
development2

£280m
The Netherlands

£87m
Germany, Hungary
and Serbia 

10 hotels
3,681 rooms
United Kingdom

6 hotels
1,073 rooms
The Netherlands

9 hotels
1,359 rooms
Germany,
Hungary 
and Serbia

7 hotels
6 resorts
2,769 rooms
Croatia

20 hotels
6 resorts
6,040 rooms
Freehold

5 hotels
1,590 rooms
Long leasehold

2 hotels
242 rooms
Co-owned

5 hotels
1,010 rooms
Managed,
operated,
leased or
franchised

1  The fair values were determined on the basis of independent external valuations prepared in December 2020.
2  Properties under development include: New York, art’otel london hoxton (London), Westminster Bridge Road (London), Hotel Brioni (Pula) and Zagreb.

Independent hospitality real estate owner and operator with brand flexibility and access to global brands and distribution network 
Within the Group we have the ability and flexibility to select the right brand to complement our hospitality assets. We have an exclusive 
and perpetual licence with Radisson Hotel Group to operate the upper upscale Park Plaza® brand in Europe, the Middle East and Africa 
which complements our wholly-owned upper upscale lifestyle brand, art’otel® and Arena Hotels & Apartments® and Arena Campsites® 
brands which are operated by Arena Hospitality Group, our Croatian listed subsidiary. 

Park Plaza
Park Plaza is an upper upscale 
contemporary hotel brand 
featuring individually designed 
hotels in vibrant city-centre locations 
and select resort destinations. 
The Park Plaza brand is renowned 
for creating memorable moments 
through inspiring service, stylish 
guestrooms and versatile meeting 
facilities, which are complemented 
by award-winning restaurants and 
bars. Our portfolio of vibrant 
city-centre hotels and tranquil 
beachside resorts in Croatia already 
presents a wide choice of locations 
and accommodation, and we are 
committed, with our partner 
Radisson Hotel Group, to bringing 
Park Plaza to even more locations.

Arena Hospitality Group
Our subsidiary Arena Hospitality 
Group (Arena) is a leading dynamic 
hospitality group in Central and 
Eastern Europe. 

Arena Hotels & Apartments
A collection of hotels and self-
catering apartment complexes 
offering relaxed and comfortable 
accommodation within beachfront 
locations across the historical 
settings of Pula and Medulin 
in Istria, Croatia. 

Arena Campsites
Situated close to the historical towns 
of Pula and Medulin, each campsite 
provides a relaxed environment from 
which guests can experience Istria’s 
areas of natural beauty and enjoy 
outdoor activities from April to 
October. Each campsite provides a 
distinctive offering, from traditional 
camping to a luxury ’glamping’ offer.

Radisson Hotel Group
Radisson Hotel Group has nine 
distinctive hotel brands with 
more than 1,400 hotels in operation 
and development in destinations 
across the globe. Its portfolio of 
hotel brands includes: Radisson 
Collection™, Radisson Blu®, 
Radisson®, Radisson RED®, 
Radisson Individuals, Park Plaza® 
and Park Inn® by Radisson®, Country 
Inn & Suites by Radisson and 
Prizeotel. Radisson Hotel Group is 
part of Jin Jiang and together they 
form the world’s second largest 
hotel group in terms of rooms.

Central reservation and 
distribution system

 Powerful online and  
mobile platforms

 Radisson RewardsTM 
programme with  
24 million members

Global sales, marketing 
and buying power

art’otel
art’otel is a contemporary collection 
of upper upscale lifestyle hotels that 
fuse exceptional architectural style 
with art-inspired interiors. Located in 
cosmopolitan centres across Europe, 
each hotel displays a collection of 
original works designed or acquired 
specifically for each art’otel, with each 
property offering a unique art gallery. 
art’otel has created a niche for itself in 
the hotel world, differentiating it from 
traditional hotels.

Art and culture are ingrained 
in every aspect of the art’otel brand. 
Knowledgeable and passionate team 
members share their enthusiasm 
while simultaneously delivering 
world-class service, creating 
a superior guest experience.

art’otel has three exciting 
new projects in the development 
pipeline. Two are in London, with 
one hotel set to open in Hoxton and 
one as part of the Battersea Power 
Station development, and a third in 
New York City, USA.

7

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
 
 
C H A I R M A N ’ S   S TAT E M E N T

A thirty-year  
track record

Our resilient model
2020 will always be remembered as 
the year in which the COVID-19 pandemic 
impacted the world, its citizens and the 
global economies. Notwithstanding the 
major challenges this presented, our 
long-term development ambitions remain 
strong. Transforming properties and 
spaces and evolving our product offering 
to remain current and responsive to our 
markets has always been at the centre of 
our success. The strength and value driven 
from our repositioning programme is a 
testament to how well our hospitality 
offering satisfies the needs and trend 
appetites of the market at any given time. 
Our development goals, our drivers and 
our reliable success in developing and 
repositioning properties and spaces 
remained untouched by the many forces 
that otherwise tore through society and 
markets in 2020. With the obvious external 

macro challenges we consistently monitor 
our development projects and adapt where 
deemed appropriate. During 2020, we 
continued to progress several development 
projects and, as we discuss throughout the 
report, the business has expanded and 
diversified its approach to development. 

We were able to progress with several 
developments and acquisitions through 
securing new funds or using resources 
earmarked specifically for such investments. 

Following the successes of 2019, the 
Group was progressing with the continued 
aim of delivering another year of record 
growth. We were set to progress against 
our strategic objectives and drive value for 
stakeholders through our existing prime 
property portfolio and strong development 
pipeline. However, the past year has 
brought change and challenge unlike 

Eli Papouchado
Chairman

Inbound arrivals by scenario, 2005–25, World

2,000

1,800

1,600

1,400

1,200

1,000

800

600

400

200

0

s
n
o

i
l
l
i

M

2 0 0 5

2 0 0 6

2 0 0 7

2 0 0 8

2 0 0 9

2 0 1 0

2 0 1 1

2 0 1 2

2 0 1 3

2 0 1 4

2 0 1 5

2 0 1 6

2 0 1 7

2 0 1 8

2 0 1 9

2 0 2 0

2 0 2 1

2 0 2 2

2 0 2 3

2 0 2 4

2 0 2 5

Baseline

Upside

Downside

2019 peak

(e) Estimate.
*  Data for 2020 is preliminary and based on estimates for countries which have not yet reported results.
Source: World Tourism Organization, January 2021.

8

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT anything I have ever witnessed during my 
decades-long career. As the co-founder 
of a hospitality business, but also as a 
global citizen and a member of many 
communities and groups professionally and 
personally, I am humbled by the challenges 
and struggles faced by many in 2020. 

This is my 31st year paving the path of our 
Group’s growth and it has been without a 
doubt the most testing year. We could not 
control whether the pandemic impacted our 
business, but we were able to control the 
damage caused and are focussed in our 
swift and healthy recovery. As Chairman of 
the Group, I focus this statement on the 
steps taken in 2020 to chart the way toward 
an eventful and expeditious recovery 
and leave the reader to see, please see 
the financial review on page 44, how our 
inherent tenacity and ability to make 
good decisions without delay, carried us 
through 2020. 

The Group has a strong 30-year 
track record of navigating markets and 
economic cycles, and this experience 
stood us in good stead in the face of the 
unprecedented disruption caused by the 
onset of COVID-19 and provided us with 
a strong and resilient foundation from 
which to steer the business through the 
challenges presented by the pandemic. 

It is during these difficult months that our 
unique owner and operator model – which 
enables the Group to maximise revenue, 
drive value through its assets and provides 
the asset backing for financial flexibility 
– has shown its adaptability and strength. 
This model, together with our committed 
and experienced team and well-invested 
property portfolio, positions us well to 
benefit from the market recovery as a 
sense of normality resumes. We were 
encouraged to see that several of our 
properties outperformed the market 
during the year despite the challenges 
we faced, which is testament to the quality 
and attractive locations of our assets and 
the hard work of our teams. 

Unfortunately the Group had to undertake 
fundamental changes to its’ workforce by 
reducing work hours and, unavoidably, 
through forgoing contract renewals and 
redundancies. We would like to thank all 
past and present staff for their hard work 
and commitment.

Responsible business
We aim to play a critical role in the 
communities where we operate. 
The 2020 year saw our communities 
hit by the devastation of the pandemic. 

This crisis underscored the key role that 
we as community members can play in 
helping to fill the gaps in support and 
care, caused by the pandemic. As a 
business, we are proud of the vital role 
our team members played in addressing 
local community needs by leveraging their 
skills, hospitable expertise and our 
collective resources. 

  For more information on our 
Responsible Business programme, 
please see page 72

Governance and Board changes
The governance programme has continued 
to evolve with the 2020 year, and in some 
ways benefited from the tests presented 
by the diverse and unanticipated business 
changes felt in 2020. In keeping with our 
Board succession plans, the 2020 year 
provided the opportunity to diversify our 
Board by integrating new Non-Executive 
Directors, whose varied skills, background 
and interests facilitated the continued 
evolution and growth of our governance 
programme. This was further enhanced by 
the changes our Nomination Committee 
Chairman, Kenneth Bradley, implemented 
with regard to our approach toward 
nominations and induction programmes 
for new Board Members.

We were delighted to welcome Nigel Keen 
as an independent Non-Executive Director 
on 20 February 2020. Nigel’s wealth 
of property experience will be invaluable 
as the Group’s property capability and 
development pipeline grows. Nigel sits 
on the Audit, Remuneration and 
Nomination Committee.

We also welcomed Stephanie Coxon to the 
Board as an independent Non-Executive 
Director on 7 August. Stephanie’s strong 
capital markets expertise, spanning more 
than 15 years, will be invaluable as we 
continue to address the unprecedented 
impact of the COVID-19 pandemic 
and support our long-term growth in 
exploring new development opportunities. 
Stephanie sits on the Audit, Remuneration 
and Nomination Committees.

Dividend
In March, the Board took the decision to 
withdraw its proposed 2019 final dividend 
payment to shareholders to enhance 
financial flexibility. Due to the ongoing 
uncertainty regarding restrictions on 
international travel, the Board continued 
to take a prudent approach to cash 
conservation and did not propose an 
interim or final dividend for the 2020 
financial year.

The Board will continue to review 
the Group’s dividend policy and will 
resume dividend payments when it 
is deemed appropriate. 

  For further details on dividend please 
see the Financial Review on page 44

Looking ahead
After years of negotiations, the UK 
Government and the European Union 
finalised their new partnership agreement 
at the end of December, marking the end 
of the Brexit transition period. The main 
areas of impact for our Group of this new 
partnership are expected to be centred 
around employment and the delivery of 
food, drinks and products. Since the 
outcome of the Brexit referendum, our 
teams have been very proactive to mitigate 
the potential risks where possible and 
we have taken many steps to improve 
our employer value proposition and 
conducted a full supply chain analysis. 
However, the full economic impact of 
this new partnership is yet unclear and 
is currently masked by the pandemic.

2020 was truly the year of adversity for 
the hospitality industry, but both adversity 
and challenge bring opportunities to 
improve, strengthen and ultimately, 
succeed. Through cycles of challenge and 
opportunity the sector has time and again 
demonstrated its ability to bounce back. 
The European travel market, the largest in 
the world, has delivered sustained growth* 
for more than 70 years, despite cycles of 
downturns and upticks. 

As the COVID-19 vaccines are rolled out, 
borders reopen and restrictions are eased, 
we expect to see a phased recovery. 

Our owner operator model, well-invested 
portfolio and strong development pipeline 
means PPHE Hotel Group is well-placed 
to benefit from the market recovery and 
to capitalise on future opportunity in line 
with our growth strategy. 

*  Source: UN World Tourism Organisation, World 

Tourism Barometer 2019.

Eli Papouchado
Chairman

9

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020O U R   R E S P O N S E   TO   C O V I D -19

How we have navigated through 
the pandemic in 2020

M A RCH – M AY

Sudden impact and decisive decisions
On 30 January, the World Health Organization 
declared the COVID-19 outbreak a global health 
emergency and it declared a pandemic on 11 March. 
By 20 April, 100% of worldwide travel destinations 
had introduced travel restrictions. Global travel came 
to a halt and our Board and Executive Leadership 
Teams focused on managing this crisis situation.

End of summer
 – Early September was the transition point from 

the leisure to business travel season

 – Started to experience the return of some 

government and corporate demand

 – Weekend leisure demand holding strong
 – Hosted small and medium sized events
 – Restaurants and bars started trading
 – However, due to increased infection rates, several 
markets started to reinforce further restrictions

Reopening and peak
 – Started reopening with restrictions
 – Ramping up to peak leisure months of July-August
 – Built base quickly, with market outperformance at flagship hotels
 – Demand driven by last minute, domestic leisure and from 

neighbouring countries

 – Younger than usual guest demographics
 – Health and safety protocols part of booking decision-making 

process

 – Contactless Services introduced

A challenging end to the year, 
but optimism boosted by start 
of vaccinations and pent up 
demand for travel and hospitality

M I D SEP TEM B ER – DECEM B ER 

Demand severely reduced due to stricter 
measures, tier systems and (partial) lockdowns 
The last quarter is best described as highly volatile due to 
extensive and frequent changes in government measures 
and policies in all of our operating markets. Including 
further lockdowns, restrictions and mandated property 
closures. Booking trends for our main operating regions 
for the Christmas holiday period were very encouraging 
but unfortunately this didn’t materialise due to the 
government measures introduced.

10

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Decisive actions
 – Activated business continuity plans enabling head 

office and support teams to work from home

 – Executed profit protection plans to preserve cash and 
secured debt covenant waivers and new loan facilities

 – Developed ‘Reassuring Moments’ health  

& safety programme and protocols

 – Utilised all available government support schemes
 – Developed takeaway and delivery options for selected 

restaurants

 – Prepared operational and commercial plans for reopening
 – Accelerated technology initiatives to provide guests with 

Contactless Services

 – Restructuring progress to ensure the Group’s operational 
structure is aligned with guest demand for the short and 
medium term

A much welcomed reopening and experienced 
an immediate return of demand

Sudden impact of pandemic
 – International and domestic travel came to a halt
 – Unprecedented cancellations and rebookings
 – Mandated lockdowns and property closures 
 – Selected properties remained open to accommodate 

essential workers

 – Occupancy bottomed out in April

L ATE M AY – E A R LY SEP TEM B ER

Reopening and market outperformance 
during summer at flagship hotels 
At the end of May, restrictions started easing in 
some of our markets and approximately 84% of 
our portfolio had reopened by July. Demand was 
predominately last minute and leisure-focused, from 
domestic markets and neighbouring countries. Our 
flagship hotels significantly outperformed their 
markets during the summer. 

A volatile year end
 – Encouraging bookings forecasts for Christmas holidays period
 – However, new international, domestic and local measures were 

introduced to combat the new rise in infections

 – Quarantine measures, travel guidance and other measures 

continue to negatively impact performance

But well prepared, ready and filled 
with optimism
 – However, most properties stayed open to maintain 
a heartbeat within the estate and allow a rapid 
recovery when measures are lifted 

 – Cost base significantly reduced to minimise losses
 – Start of vaccination programmes in several of our 

operating regions

11

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020P R E S I D E N T   &   C H I E F   E X E C U T I V E   O F F I C E R ’ S   S TAT E M E N T

Well positioned  
to benefit from  
market recovery

Boris Ivesha 
President & Chief 
Executive Officer

As we entered 2020, the Group was well 
positioned for future growth following 
completion in 2019 of our multi-year 
£100 million plus investment programme, 
coupled with a strong pipeline of planned 
developments. However, the COVID-19 
pandemic brought unprecedented 
challenges unlike anything the hospitality 
industry has experienced before. In the face 
of these difficulties, the Group has been 
resilient and has proven its ability to adapt 
to the ever-changing market conditions 
underpinned by its well-invested portfolio, 
flexible owner operator model and broad 
customer appeal.

2020 at a glance
Many hotels of the Group outperformed 
the market in January and February prior to 
the onset of COVID-19. However, from early 
March to May the pandemic unmistakably 
impacted operations. International and 
domestic travel came to a halt and the 
whole hospitality industry saw an 
unprecedented level of cancellations and 
re-bookings. Governments across Europe 
implemented extensive public health 
measures including lockdowns and 
property closures to restrict the movement 
of people. Consequently, most of our 
properties were closed for the months 
of April, May and June, with only a small 
number of properties remaining open 
to support key workers, such as medical 
personnel at nearby hospitals. 

The Board and Executive Leadership 
Team took swift and decisive actions. 
We activated our business continuity plans 
enabling our corporate and regional office 
teams to work remotely. We prepared 
operational and commercials plans so 
we were ready to reopen properties when 
safe to do so. At the forefront of our plans 
was the safety and well-being of our team 
members and guests. We developed 
third party accredited health and safety 
programmes and protocols; ‘Reassuring 
Moments’ by Park Plaza and ‘be bold. 
be creative. be safe’ by art’otel. At selected 
restaurants, we developed takeaway and 
delivery options and various technology 
initiatives across our hotels were 
accelerated to provide guests with a 
contactless experience where desired. 

To preserve cash and reduce costs 
and overheads, we secured additional 
new funding, we reduced payroll costs 
through utilising government job retention 
schemes available to the business across 
its operating markets, reduced employee 
working hours, implemented voluntary 
salary reductions and – as a last resort – 
restructurings and forgoing contract 
renewals. We utilised the business 
rates holiday in the UK and liaised with 
landlords on our rent arrangements. 
Shareholder dividends were withdrawn.

  Full details of the liquidity and 
cash flow measures taken are set 
out in the Financial Review on 
pages 44–57

12

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Holmes Hotel London

From late May as restrictions were eased 
in some of our markets, we began to 
reopen properties with new protocols in 
place, and operations increased for the 
peak leisure months of July and August. 
By July, 84% of operations had resumed. 
Nevertheless, restaurants, bars, leisure 
and events facilities remained severely 
limited or closed in a number of our 
properties. Bookings during this period 
were dominated by domestic leisure 
stays and demand from neighbouring 
countries, with high occupancy on 
weekends, often with short-lead time 
bookings. Our flagship, well-invested city 
centre properties benefited from this 
trend, outperforming the market in the 
third quarter. Nevertheless, curbs on 
international travel and social distancing 
meant that RevPAR and occupancy 
remained subdued compared with 
the same period last year. 

Early September is typically the transition 
point from leisure to business travel and the 
fourth quarter is usually the busy quarter for 
meetings and events. Whilst we saw some 
return of government and corporate 
demand and some small and medium sized 
events, activity remained subdued, although 
weekend leisure demand held strong. 
Restaurants and bars started trading again.

However, by mid-September demand was 
once again severely impacted as infection 
rates increased across Europe and stricter 
measures, lockdowns, travel restrictions 
and quarantine measures were reintroduced 
in all our key and secondary markets. 

13

November and December were particularly 
challenging months again with further 
lockdowns and increased tier restrictions, 
eradicating all demand for the remainder 
of the year. However, most of our hotels 
remained open to allow us to respond and 
recover quickly when measures are lifted. 
Having taken many actions to significantly 
realign our operations to demand, we were 
able to minimise losses in the fourth quarter. 

Financial performance 
The overall financial performance in 
the year was significantly impacted by 
the dramatic downturn in activity from 
March onwards. Reported total revenue 
declined by 71.5% to £101.8 million 
(2019: £357.7 million) and EBITDA fell 
to £(10.1) million (2019: £122.9 million), 
resulting in an EBITDA margin of (9.9)%.

The key operating metrics were severely 
impacted by property closures and 
reduced capacity across the Group’s 
operations. RevPAR was down by 71.6% to 
£29.4, reflecting unprecedented low levels 
of occupancy of 28.0%, compared with 
80.6% in 2019 and an 18.2% reduction in 
average room rate to £105.1 (2019: £128.5). 

As a result of the decisive COVID-19 
actions taken, the Group finished the year 
in a strong financial position with a total 
consolidated cash balance of £114.2 million 
at 31 December 2020. During this period, 
the health and safety of team members, 
and all stakeholders was prioritised with 
the utmost importance. 

art’otel london hoxton
For more see page 24

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020P R E S I D E N T   &   C H I E F   E X E C U T I V E   O F F I C E R ’ S   S TAT E M E N T   C O N T I N U E D

The annual independent revaluation 
exercise on our operational property assets 
was carried out by Savills and ZANE and 
valued our portfolio at £1.7 billion (as at 
31 December 2020). EPRA NRV per share 
decreased by 14.8% to £22.08 per share (as 
at 31 December 2020). The adjusted EPRA 
earnings per share were down to (123) 
pence (2019: 128 pence).

  Full details of the financial 
performance are set out in the 
Financial Review on pages 44–57

Strategic process
We continued to make strategic progress 
despite the disruption caused by the 
pandemic. The Board takes a long-term 
view, and our owner operator business 
model gives us full control over the scope 
and phasing of investment projects and our 
development pipeline. This enabled us to 
evaluate and prioritise pipeline projects in 
the current environment. 

Our largest development project is art’otel 
london hoxton. In April, in the midst of the 
pandemic, we secured £180 million of 
funding and construction of this mixed-use 
development is underway and will span 
multiple years. The hotel is expected to 
open in 2024. This new facility also offers 

the Group the ability to temporarily draw 
up to £41.1 million, if required, for any cash 
flow needs the Group may encounter in 
the short term. We took the decision to 
pause our development project in New 
York City, which is earmarked for an art’otel. 
Construction of art’otel london battersea 
power station progressed to plan and this 
hotel will be operated by the Group under 
a management agreement when it opens 
in 2022.

During the year, the Group secured 
planning permission to develop a 29,000 
square metre mixed-use scheme, including 
a 465-key hotel, adjacent to our Park Plaza 
London Park Royal property. In 2012, 
the Group acquired a significant site 
opposite Park Royal London Underground 
Station, providing easy access to central 
London and Heathrow, for £7 million. 
It subsequently developed Park Plaza 
London Park Royal, which opened in 2017, 
using approximately only one third of 
the overall site. The additional land is 
earmarked for light industrial use and 
the Group has now successfully secured 
planning to develop a contemporary select 
service hotel, allowing for differentiation 
and creating further value for the Group.

Through our Croatian subsidiary Arena 
Hospitality Group d.d. we continued to 
invest in Central and Eastern Europe. 
In Croatia, committed investment projects 
at Arena Grand Kažela Medulin and Arena 
Verudela Beach Apartments in Pula were 
completed, and work continued on the 
approximately £30.9 million investment 
to reposition Hotel Brioni Pula. 

art’otel london hoxton development

Arena Verudela Beach Pula

14

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Reassuring Moments
For more see pages 22–23

“The safety and well-being of our 
people continued to be key priority 
and in the current environment more 
important than ever.”

Experienced Leadership Team
We have a highly experienced Executive 
Leadership Team. These talented 
individuals have decades of experience 
and an impressive track record in 
the hospitality real estate industry. 
They drive the corporate vision and 
long-term strategy for the Group. 

The acquisition of Guest House Riviera Pula 
completed and plans to develop and then 
operate (under a 45-year lease agreement) 
a 115-room hotel in Zagreb moved forward. 

  Further details on our progress 
are set out on pages 24–25, in the 
business review on pages 60–67, 
and in the Financial Review on 
pages 44–57

Radisson Hotel Group Partnership
Since 2002, PPHE Hotel Group has 
benefited from an exclusive perpetual 
licence from Radisson Hotel Group 
(“Radisson”), giving it the rights to develop 
and operate Park Plaza branded hotels 
and resorts in Europe, the Middle East 
and Africa. Radisson is part of the world’s 
second largest hotel group by number 
of rooms. This strategic partnership gives 
the Group access to Radisson’s central 
reservation and global distribution 
systems, its powerful online and mobile 
platforms, global sales and marketing 
capabilities, as well as its loyalty 
programmes with more than 24 million 
members. These benefits are also 
extended to the Group’s wholly 
owned art’otel brand.

Radisson continued to progress its 
multi-million-dollar technology investment 
programme which will transform, for all 
hotels on its reservations system, the core 
booking, selling and marketing capabilities. 
We anticipate that our hotels will start 
benefiting from this transformation from 
mid-2021. Furthermore, there has been 
continued investment to improve the 
radissonhotels.com multi-brand platform. 

Our people and values
Our people and our values of Trust, 
Respect, Teamwork, Enthusiasm, 
Commitment and Care are at the heart 
of everything that we do, whether 
managing our hospitality assets or 
delivering consistent operational 
excellence across our portfolio. 

We are proud to create a high performing 
culture, cultivated by our leadership team. 
This approach, with backing of our bespoke 
learning and development programmes, 
supports our delivery of best-in-class 
operations and high quality service to 
create memorable experiences for guests. 

As part of the Company’s ongoing 
succession planning programme, two 
senior company executives were promoted 
to key leadership positions in January 2020. 
Greg Hegarty was promoted to Deputy 
Chief Executive & Chief Operating Officer, 
taking on new responsibilities alongside 
his existing COO role. Inbar Zilberman 
was promoted to Chief Corporate & 
Legal Officer, driving forward the Group’s 
corporate initiatives, including acquisitions 
and expansion, corporate governance and 
corporate social responsibility, alongside 
her existing leadership of the Group’s legal 
and compliance functions. 

Our team members 
We aim to create an inclusive, open and 
fun working environment where our team 
members feel supported, motivated and 
empowered. The safety and well-being 
of our people continued to be key priority 
and in the current environment more 
important than ever. We adapted the way 
we communicate with our team members to 
ensure we maintained strong engagement 
with all our team members. We launched 
new internal communications initiatives 
and ‘staying connected’ newsletters. 
These weekly communications include 
video interviews with senior leadership, 
business updates, mental health guidance, 
self-learning initiatives and advice on 
best practice ways to work from home. 
For operational team members, we 
provided personal protective equipment 
and we introduced temperature and 
symptom checks when team members 
report to work. 

15

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020P R E S I D E N T   &   C H I E F   E X E C U T I V E   O F F I C E R ’ S   S TAT E M E N T   C O N T I N U E D

Convenient, contactless checkout

offer to reduce person-to-person contact. 
Contactless Services available through 
a dedicated Park Plaza App include online 
check-in prior to arrival or self check-in on 
arrival, digital room keys via smartphone, 
contactless payment options, new 
messaging options for guests such as 
a real time messaging through chat or 
WhatsApp and online ordering of room 
service. Guests also receive a pre-arrival 
email with ancillary services to personalise 
their stays, including room upgrades, early 
check-in and late check-outs, breakfast and 
dinner options or special amenities. We also 
introduced a new in-room entertainment 
system across our hotels, enabling guests to 
play their own content on the Smart TVs 
through Chromecast (i.e. Netflix). We will 
continue implementing, and expanding 
upon, these solutions throughout our 
portfolio in 2021. 

Community engagement 
We remain committed to being part 
of and making a positive contribution 
to the communities in which we operate. 
Below is an overview of some of our 
activity during the year, particularly in 
response to the pandemic.

Among other initiatives, our team 
members focused on how we could 
provide service, resources and stewardship 
to those in our community who were most 
in need. We continued our partnership 
with Oasis Academy on London’s South 
Bank to provide fresh delivered meals to 
underprivileged school children as well 
as those most in need within the local 
community, by cooking, preparing and 
delivering meals from Park Plaza 
Westminster Bridge London.

In Croatia, our teams prepared packed 
lunches for Pula General Hospital 
personnel, and provided equipment 
and hands on support for local partners, 
including those working in the hospital. 

Reassuring Moments check-in

The significantly lower consumer demand 
enforced property closes and reduced 
capacity had a direct impact on our 
team members across the business. 
Where possible, colleagues worked 
remotely. We utilised, and continue to 
access, job retention schemes available 
across our markets. Nonetheless, the 
prolonged disruption meant we had to 
take the difficult decision to reduce 
payroll costs, restructure our operations 
to ensure they were fit for purpose, and 
align them to guest demand for the 
short and medium term. As a result, we 
significantly restructured our hotel and 
corporate and regional workforces. 

2020 was a difficult year for everyone 
and we are proud of the way our teams 
responded and adapted to the ever-
changing market dynamics. On behalf 
of the Board, I would like to thank both 
present and past team members for their 
commitment, professionalism and hard work 
throughout these unprecedented times.

Supporting the safety of our guests
Our dedicated team members are at 
the forefront of creating memorable 
experiences to all our guests, underpinned 
by our high quality and well-invested 
portfolio of properties. 

When our properties re-opened, we 
launched our ‘Reassuring Moments’ and ‘be 
bold. be creative. be safe’ guest safety and 
well-being programmes across all Park Plaza 
and art’otel hotels. The programmes are 
designed to uphold enhanced and rigorous 
safety standards and provide effective 
and transparent communications to team 
members and guests about our health and 
safety procedures. The programmes include 
updates to operating procedures, training 
programmes, social distancing protocols, 
enhanced and high frequency cleaning with 
disinfectant and sanitising chemicals, with a 
greater focus on high touch areas, improved 
air circulation and air purification and 
sanitising stations to name but a few. 

The Group also implemented a new 
20-step protocol for hotels and a 10-step 
protocol for meeting and events operations 
in partnership with Radisson Hotel Group 
and SGS, a leading inspection, verification, 
testing and certification company. All our 
Park Plaza and art’otel hotels have received 
SGS accreditation.

We understand the important role that 
technology plays in our guests’ overall 
experience. The roll out of initiatives 
such as Contactless Services were 
accelerated as we adapted our service 

16

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT In Germany, we continued to support 
our local communities tableware 
donations to a local day care centre and 
offering conference rooms free of charge 
and donations to the worldwide relief 
agency – Malteser International.

In the early days of the pandemic, our own 
Board took the decision to forgo their own 
fees to support Hospitality Action, a charity 
that supports hospitality sector employees.

  Further details of our Responsible 
Business Section are set out on 
pages 72–81

Looking ahead 
Looking ahead, our flexible owner 
operator model means we are well placed 
to benefit from a recovery when it comes. 
We anticipate there will be a phased 
recovery across the travel and hospitality 
sector. This will be kick started through 
the continued roll-out of the COVID-19 
vaccines and we expect occupancy levels 
to recover initially, followed by room rates 
as consumer confidence returns. 

In the first phase of recovery, hotel 
room demand is likely to continue to 
be predominately domestic leisure travel 
as local lockdown measures are gradually 
eased. In phase two, as a further easing 
of global measures occurs, we anticipate 
an increase in international travel and 
the gradual return of corporate business 
from small and medium sized domestic 
organisations, and medium scale meetings 
and events. The third phase will be the 
return to normal and stabilised trading 
environments, where large scale, 
international events are permitted, such 
as sporting events, large scale meetings 
and events and travel by international 
and large corporates. 

Hotel Brioni Pula 

At each phase of recovery, our high quality 
portfolio of newly refurbished properties, 
in superb locations will be extremely well 
placed to benefit. Our full value chain 
approach enables us to rapidly adapt our 
offer between guest segments and scale 
our offer to respond to demand. We have a 
strong development pipeline and have full 
control to prioritise and assess projects as 
we see fit.

Boris Ivesha
President &  
Chief Executive Officer

17

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020M A R K E T   O V E R V I E W

A N I NTE R N ATI O N AL 
H OSPITALIT Y  R E AL E S TATE G ROUP 
I N A  CH A N G I N G   CLI M ATE

1

2

3

Domestic and regional 
city breaks and 
staycations

Digitalisation is 
making things easier

Younger age 
demographics 

The pandemic has accelerated digital 
transformation across many sectors, 
including hospitality. Many consumers 
want to minimise contact and interactions 
and self-manage and personalise their stay. 

We have also brought forward many 
of our planned initiatives and have 
developed and launched Contactless 
Services across our property portfolio. 
Contactless Services is a full suite of 
technology solutions, aimed to reduce 
guest and team member interactions 
and provide a 24/7 service to our guests 
to personalise and manage their stays. 
Our current offering includes: Online 
check-in, contactless payments, guest 
messaging with our guest services teams, 
live chat with our reservations teams, 
online ordering of food and drink and a 
bespoke Services App which integrates 
all solutions. In 2021 we are planning to 
introduce online check out, self check 
in and more. 

Another emerging trend experienced 
by hospitality is the younger guest 
demographics of travellers. With the 
health risks for this group less significant 
than older generations, access to 
discretionary spend and the desire for 
unique experiences, guest demographics 
have changed considerably, at least for the 
short term. More mature travellers and 
retirees are expected to return once 
the vaccination programmes are 
more advanced. 

We have also experienced a younger 
than usual guest profile and have tailored 
some of our procedures, payment types 
and our messaging, communications 
and promotions accordingly. Additionally, 
we have also introduced additional 
family rooms and rooms for friends 
travelling together. 

As a result of travel restrictions, quarantine 
measures and varying infection rates by 
country, consumers have favoured 
domestic travel and regional travel over 
international travel. Domestic travel has 
grown substantially and is expected to 
remain strong whilst countries manage 
through the pandemic and roll out their 
vaccination programmes. Consumers have 
embraced travelling by car and trains, 
versus flying. 

At PPHE Hotel Group, we are fortunate 
that the domestic and surrounding markets 
were already our strongest markets for our 
properties in the UK, the Netherlands 
and Germany. For example, in July and 
August 2020, when lockdowns and travel 
restrictions were eased, domestic travel 
accounted for almost 90% of room revenue 
in the UK, 76% in Germany and in the 
Netherlands 84% of room revenue was 
either domestic or from bordering countries. 
Our properties are typically located in very 
close proximity to main train stations and in 
city centre locations, ensuring easy access, 
nearby parking and in walking distance to 
the main sights and attractions in our 
markets. Croatia benefits from being 
predominantly a car destination, with the 
majority of guests travelling independently 
by car from Germany, Italy, Austria, Slovenia 
and the Netherlands to name but a few. 

18

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT  
4

5

6

Health and Safety 
protocols and 
accreditation part of 
the decision-making 

Health and safety measures have become 
a much more important factor in travel 
buying decisions. Consumers want to 
be reassured that travel providers and 
hospitality have taken all necessary 
precautions, ensuring their safety and 
wellbeing. This is where larger hotel 
groups and brands may have an edge over 
independent operations, due to significant 
amount of time and funds required for 
research, planning, implementation and 
constant monitoring and evolution. 

We have always had very high health, 
safety and security standards and 
protocols, ensuring we provide safe and 
clean places to stay for our guests and work 
at for our team members. However, in 
response to the pandemic we developed 
extensive new protocols and measures, 
which have been externally accredited by 
SGS – the world’s leading company in this 
area. Our Reassuring Moments by Park 
Plaza programme has been developed by 
our senior team, working alongside experts 
from the NHS, SGS, Radisson Hotel Group 
and Clifton and this programme ensures 
safety and peace of mind from check-in 
to check-out. 

Supporting our 
communities 

Sustainability and 
climate change

With the pandemic impacting many 
sectors, from retail, to health care, from 
hospitality and travel to the arts and 
culture sector, people have really 
gained a real appreciation for their local 
communities. There have been countless 
great initiatives which were introduced to 
support local companies, organisations, 
charity and volunteer work and to simply 
be nice neighbours and look out for 
one another. 

Our Responsible Business programme 
is designed around three pillars: People, 
Planet and Places and our community 
focused activities are considered part 
of the Places pillar. Our properties are 
typically located in the heart of city 
centres or in resort locations in Croatia 
and each has played its own role during 
the pandemic. Our support activities have 
included for example providing shelter to 
victims of the earthquake in Croatia, to 
accommodating key workers, volunteer 
charity lunches for Christmas, donating 
food and drinks to underprivileged families 
and temporary event space for schools. 

Maintaining an exacting watch over the 
ecosystem in which we operate is an 
integral element of our business model. 

We build, develop and create experiences 
throughout our properties. Whether in our 
capacity as an operator, owner-operator, 
or owner-operator and developer of our 
properties, we are empowered to create a 
profitable business which positively impacts 
the world around us. We are uniquely 
positioned when it comes to integrating 
sustainability into our business, starting 
from the point of development all the way 
to day-to-day operations. This, in turn, 
enables us to deliver long-term value for all 
our stakeholders and long-term profitability.

2020 saw the completion of various 
investment projects aimed at improving 
our energy performance, reducing water 
usage, waste and resource consumption 
and supporting biodiversity. Amongst them 
were new boilers, air-cooling systems, 
laundry machines, water efficient shower 
heads and more. Our impact was further 
mitigated by a number of operational 
policies and measures, both existing and 
newly introduced. Several of our properties 
were also re-certified in accordance with 
internationally recognised standards.

  For more information, please see 
Our Planet section on pages 78–81

19

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020B U S I N E S S   M O D E L

OU R   
PU R P OSE 

OU R B USI NE SS 
M O DEL 

S TR ATEG I C 
AGE N DA 

  Read more – page 6

  Read more – pages 28–30

Our purpose 
Creating valuable memories for 
our guests and value for our assets, 
people and local communities. 

Who we are
We are an international hospitality real 
estate group, with a prime property 
portfolio consisting of 46 properties 
in operation in six countries, that 
transforms an asset’s potential into 
value and profits.

What we do
We have a clear strategy to drive 
growth and create long-term value 
while recognising and developing 
opportunities to help our assets reach 
their full potential. We delight our guests 
every day, through engaging service and 
quality products in inviting places.

How we do it
By valuing our people, being led 
by an entrepreneurial Executive 
Leadership Team and through investing 
in our portfolio, opportunities with 
upside potential and local communities.

Key sources of value

 – Prime property portfolio

 – In-house management 

platform

 – Our people

 – Multi-brand approach

 – International network

 – Financial strength

Our integrated model has  
driven significant value.

We have a clear strategy to drive 
growth and long-term value.

4

3

Creating
stakeholder
value

1

2

1    

We purchase 

 We typically acquire properties  
which we believe have significant  
upside potential

2     

We develop 

We (re)develop and redesign our acquired 
assets, drawing on the skills of our 
experienced senior management team, 
with specialists in every relevant discipline

3    We brand properties 

and improve operating 
performance

We brand properties and strive for 
operational excellence, creating significant 
value at every point in the value chain

4    We (re)finance to fund 

further investments

Through refinancing our properties, we are 
able to release capital for new investments, 
enabling the further growth of our Group

Property

Disciplined, focused capital 
deployment

Optimise the value of the 
existing portfolio

Extract value from portfolio 
to fund further growth

Pursue growth opportunities 
to drive long-term value 

Continue to diversify our asset 
portfolio in different segments 
of the hospitality industry

Operations

Consistently deliver the refreshed 
intended guest experience across 
our properties

Maintain high operating margins

Leverage our scale and inter-
regional synergies

Further investment in art’otel brand in 
preparation for new openings and 
future pipeline

Underpinned by our people, values and culture

The Group’s leadership culture is one of connecting,  
inspiring, innovating and empowering, and we foster  
an environment based on: 

20

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT S TR ATEG I C   
PR I O R ITIE S 

PE R FO R M A N CE   
M A N AGEMENT 

  Read more – pages 28–30

  Read more – pages 42–43

THE VALUE W E 
CR E ATE FO R OUR 
S TAK EH OLDER S
  Read more – pages 68–71

Our focused approach will ensure 
that we deliver on our strategy. 

Our KPIs and targets.

Property

Property

Continuously drive pipeline projects 
and assess projects in line with 
market demand 

Deploy capital in projects and new 
properties meeting our yield profile

Reopen hotels when markets stabilise 
and continue to optimise asset values 
through extensions, repositioning and 
alternative use of spaces

Extend pipeline by securing 
properties with joint venture partners 
and further targeting management 
agreements

Pursue future growth across different 
geographies, market segments 
and brands

EPRA NRV

EPRA EPS

Net investment yield

Net return on 
shareholder capital

Operations

Operations

Align and further develop our 
organisational structures in line with 
demand and market conditions 

Develop a high performing culture, 
where engaged teams are empowered 
to create valuable memories for our 
guests and value for our assets

Improve the overall guest experience 
through creating valuable memories

Focus on total revenue generation with 
solid profit conversion, benefiting from 
the new Group operating structure

Maintain and continue to evolve our 
Reassuring Moments programme 
(COVID-19 health & safety protocols) 
for guests and team members, 
including innovative technologies, 
testing and Contactless Services 

EBITDA and  
EBITDA margin

RevPAR

Employee engagement

Guest Rating Score (GRSTM)

Health & Safety 
assessment scores

Team members
We offer rewarding international 
employment opportunities for our team 
members with continuous investment 
in training programmes.

Guests
We offer memorable hospitality 
experiences in vibrant destinations with 
our high quality products and services.

Investors
Our shareholders benefit from 
the attractive industry dynamics 
of the markets in which we operate 
as well as our flexible business 
model, developments and operating 
skills, in the form of progressive 
dividend payments.

Local communities
We care about our neighbourhoods and 
make positive contributions to our local 
communities and the people who work 
and/or live there through fundraising 
activities, employment opportunities, 
volunteering and local resourcing 
partnerships and charities.

Affiliates
Our partnership with Radisson Hotel 
Group gives us access to global 
distribution systems, powerful online 
and mobile platforms and global sales, 
marketing and buying power.

Suppliers
As an owner/operator, long-term 
sustainability and ethical operations 
are high on our agenda including 
supply chain management and the 
development of long-term relationships 
with strategic partners, many of whom 
are local.

Trust

Respect

Teamwork

Enthusiasm

Commitment

Care

21

Underpinned by our people, values and culture

The Group’s leadership culture is one of connecting,  

inspiring, innovating and empowering, and we foster  

an environment based on: 

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020S T R AT E G Y   I N   A C T I O N

Reassuring 
Moments

Ensuring the health and safety of our team members and 
guests has always been our number one priority. At the onset 
of the pandemic, we recognised the importance of reviewing 
all our procedures, services and amenities offered, cleaning 
products used and third party relationships to name but a few 
areas. We instantly created a dedicated task force to ensure 
all of these areas were thoroughly reviewed in light of the 
new risks associated with COVID-19.

“ Our Reassuring Moments 
Programme is in place to create 
the confidence and freedom  
to enjoy the comfort of our 
hospitality and the fun and 
excitement of travel.”

 Greg Hegarty, Deputy Chief Executive Officer  
& Chief Operating Officer 

Our team collaborated with experts  
from the NHS, SGS (the world’s leading 
inspection, verification, testing and 
certification company), Radisson Hotel 
Group and several other third parties, 
to develop a robust new set of standards 
and protocols, which also incorporated 
all relevant guidelines from the World 
Health Organization and national and 
local authorities. 

Following several weeks of research, 
development and testing, we created 
and launched Reassuring Moments by 
Park Plaza (and be bold. be creative. be safe 
by art’otel). Our work has been accredited 
by SGS and our owned/managed properties 
in the United Kingdom have obtained 
additional accreditation from the AA, 
MIA and VisitBritain

The Reassuring Moments programme 
consists of a 20-step protocol for the 
overall hotel and an additional 10-step 
protocol for meetings and events hosted 
by us. The programme leverages expert 
advice, global health recommendations, 
bespoke technologies and innovative 
procedures to both enhance the safety and 
well-being protocols within our hotels and 
empower our team members to support 
and care for our guests in light of the 
COVID-19 pandemic. 

Upon entering the hotels and through 
all communal areas, guests are asked to 
comply with social distancing in line with 
government guidance. Sanitising stations 
have been installed near the front entrances 
and throughout all public spaces. Guests will 
see that screens are in place at all check in, 
concierge and host desks, whilst cashless 
and contactless payment options are 
encouraged to further minimise contact. 

22

We have introduced temperature 
and symptom checks

Our work has been accredited 
by SGS, the world’s leading 
inspection, verification, testing 
and certification company.

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT A key part of our programme are our 
Contactless Services solutions, through 
which we minimise guest and team member 
interaction and enable our guests to 
self-manage their stays. Our new offering 
includes Online check-in, mobile key access 
(whereby guests can use their personal 
phone as door key), contactless payments, 
guest messaging options via WhatsApp and 
web chat, online ordering of food and drinks 
and live chat options online. 

Technologies are also on offer to provide 
services like ‘express’ no-contact check-in, 
to ask questions or to order room service. 
Each hotel room is fully cleaned with updated 
disinfectant and sanitising products, and 
each room’s furnishings have been adapted 
to facilitate the higher frequency and 
intensity of cleaning, with even greater focus 
on high touch areas. Systems have been 
updated to improve air circulation and air 
purification. In the morning, customers will 
be able to enjoy breakfast either through 
in-room dining or the convenient grab-and-
go options. All team members are provided 
with personal protective equipment, and we 
have introduced temperature and symptom 
checks when team members report to work. 
These measures ensure we are offering our 
team members a safe environment where 
they can feel confident that their health is 
well considered.

“ We have been working with  
top experts and are using  
new technologies to ensure  
the continued safety and  
well-being of our team  
members and guests.” 

 Greg Hegarty, Deputy Chief Executive  
Officer & Chief Operating Officer 

23

Online Check-in

Our new offering includes Online 
check-in and mobile key access

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020S T R AT E G Y   I N   A C T I O N   C O N T I N U E D

Strengthening our 
long-term pipeline 

art’otel london hoxton artist impression

Our pipeline contains several exciting projects which will deliver 
future value to our stakeholders. During 2020, we strategically 
advanced many projects and strengthened our future pipeline 
and we are pleased with the progress made.

Property construction

Our wholly-owned flagship art’otel 
development is well underway in London’s 
vibrant Hoxton area, which has seen 
significant investment in regeneration  
in recent years. 

art’otel london hoxton, expected to 
open in 2024, is our mixed-use scheme 
which will bring the contemporary upper 
upscale lifestyle art’otel brand to the area. 
During 2020, we secured a £180 million 
construction facility to develop the scheme 
and construction is now well underway with 
the substructure work nearly completed. 
Two pieces of Banksy artwork, which were 
on site, have been preserved. Our property 
will consist of 27 floors, comprising 343 
hotel rooms including (60 long-stay 
apartments) and five floors of office space 
of approximately 5,900 square metres. 
The space will also comprise an 80-seat 

ground floor restaurant, a bar, gym facilities 
and flexible meetings and events space 
which will be spread across two floors and 
offer breathtaking views of East London. 
Located on the 25th floor will be a bar and 
restaurant with access to seven terraces. 
The amenities will also include a gym for 
guests and members. In keeping with the 
art’otel brand, the hotel will feature a fully 
accessible art gallery which will bring 
contemporary as well as traditional art to 
the local community, and a VIP cinema 
space for conferences, corporate events 
and private hire. We are currently in 
discussions with a number of artists 
regarding partnerships for the hotel.

24

Expected to open in 2022, the art’otel 
london battersea power station is one of 
two exciting art’otels coming to London over 
the next few years. Positioned in the heart of 
one of London’s best-known regeneration 
schemes, it will be a vibrant area with 
restaurants, bars and good transport links. 
Our wholly-owned lifestyle art’otel™ brand 
fuses art and life and will offer guests a 
sensational hotel experience spanning art 
galleries, a skyline restaurant and a stunning 
rooftop swimming pool with Power Station 
views. The 164 room hotel is being 
developed by the Battersea Power Station 
Development Company. The hotel will be 
managed by the Group on completion.

In light of the capital outlay required to 
drive our art’otel development in New 
York City forward, we have decided to 
temporarily halt this project until the 
market stabilises. 

The Group also owns two sites in London, 
both with significant development potential. 
In December 2020, we were pleased to receive 
planning permission to develop a 29,000 
square metre mixed-use scheme, including 
a 465 key hotel, adjacent to our Park Plaza 
London Park Royal. A second site is owned 
by the Group on Westminster Bridge Road 
in London (in close proximity to Park Plaza 
London Waterloo) in respect of which the 
Group has submitted a planning application 
for a 186 key hotel and office space. 

art’otel london hoxton artist impression

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Property conversion

In January 2020, our Croatian subsidiary 
entered into a 45-year lease for the 
development and operation of a branded 
hotel in Zagreb, Croatia. During the year, 
we applied for planning permission to 
convert the property into a 115-room hotel 
which was granted in early 2021. This hotel 
will be located in an iconic building in a prime 
location in the heart of Croatia’s capital.

art’otel london hoxton artist impression

Property repositioning

We delivered two committed repositioning 
programmes during 2020, which included 
the second and final phase of investment in 
Arena Grand Kažela Medulin Campsite, 
where we added an additional 45 new 
premium mobile homes and upgraded 
several bar and leisure areas. In addition, 
Arena Verudela Beach Resort Pula was 
repositioned following the upgrade of 146 
self-catering apartments and refurbishment 
of several restaurants and investment in the 
general infrastructure.

In April 2020, an agreement was entered 
into with the Republic of Croatia for the 
purchase of the Guest House Hotel 
Riviera in Pula, which has already been 
managed by the Group for several 

decades. This acquisition will enable 
us to reposition the historic property into 
a premium branded hotel consisting of 
approximately 80 rooms in the centre 
of Pula, Croatia. 

We are particularly excited about the progress 
made with the repositioning of Hotel Brioni 
Pula in Croatia. In December 2020, we 
secured a loan facility of approximately 
€24 million (£21.5 million) to further fund the 
repositioning and this property is expected to 
reopen ahead of the 2021 summer season. 
The property will be restored to its former 
standing as one of the premier upper upscale 
hotels on the Adriatic Coast and, once 
complete, will offer 227 premium rooms over 
seven floors with three indoor and outdoor 
pools, an extensive wellness centre with 

saunas and relaxation rooms, a gym, kids’ 
playground, several restaurants and bars and 
meeting and event facilities. 

In December 2020, we completed the 
acquisition of the 88 Rooms Hotel in 
Belgrade, Serbia. The Group intends to 
invest in the property and reposition and 
relaunch the hotel in the course of 2021. 
The hotel is located minutes away from 
the Serbian capital’s historic old town 
and marked the Group’s entry into a 
new territory. 

art’otel budapest is expected to undergo 
a light refurbishment of the public areas 
and guestrooms.

25

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020S T R AT E G Y   I N   A C T I O N   C O N T I N U E D

Our road 
to recovery 

At PPHE Hotel Group we believe of the travel and 
tourism sectors will start to recover as soon as the 
vaccinations have their desired effects and measures 
are eased across our markets. Removal of measures 
will lead to the return of domestic leisure and restaurant, 
bar and small meetings bookings first and, with time 
progressing, the reopening of international markets 
and the return of business travel, large events and 
ultimately group travel.

Following the 2020 lockdowns, we experienced favourable booking trends 
as soon as measures were eased and we are confident we will see a similar 
trend in 2021, potentially even resulting in a strong summer driven by 
staycations. Our recently completed property repositioning programme, 
our prime locations, excellent guest reviews and strong revenue 
management discipline all give us comfort for the recovery ahead.

2021 AND BEYOND

Vaccination programmes 
are well underway in all our 
operating regions

Q1 2021
Expected to remain relatively slow due 
to restrictions

Q2 2021
Expected to mark the return of travel, 
with demand growing gradually as 
time progresses

Park Plaza Victoria Amsterdam

26

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT A NTI CI PATED R ECOVERY PH A SE S

PHASE 1

Demand to gradually return as domestic markets open:

Some of the  
measures eased,  
not all international  
markets yet open

Hotel room demand to be 
predominantly domestic from:
–  Leisure market (focused 
on weekends and school 
holiday periods) 

–  Business travel from Small and 

Medium sized Enterprises 
(SME) segment

–  Construction projects-related
–   Demand for small to medium 

–  Government and key 

size meetings

sectors such as education 
and health care 

–  Demand for restaurants  

and bars

PHASE 2

Phase one travel demand is extended with:

Further measures are 
eased, international 
markets reopen 

–  The addition of demand from 

–  Business travel from SME 

neighbouring countries (driving 
distance and short haul)

–  Leisure – domestic leisure and 

segment plus return of travel 
demand from some of the 
larger corporate companies

interregional leisure

PHASE 3

Measures are eased, 
markets are open 
and ramp up to 
full recovery

Phase two travel demanded is extended with:

–  Demand from international 
markets including long haul 
–  International business travel 

from large corporate companies
–  Demand for large meetings and 
events, including international 
trade fairs

–  Sports and city-wide events 
–  Return of international leisure 

groups

27

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020S T R AT E G I C   P R O G R E S S   I N   2 0 2 0

Strategic progress 
in 2020

The Group’s long-term strategy to generate value for its stakeholders 
remains in force, further building on its successful track record of over 30 years. 
However, in 2020 the Group has had to refocus and reprioritise to manage 
through the pandemic and safeguard the Group’s future. Many industries 
were significantly impacted by the pandemic and the hospitality and travel 
sectors were particularly impacted. 

The Group faced an unprecedented economic downturn, with 
country lockdowns, travel restrictions and severe health and safety 
risks. As a result, the Group’s debt service covenants (which are 
income based) were at risk of being breached and the Company 
suddenly faced a cash burn scenario. The Group has taken decisive 
and swift actions which included, among many others, protecting its 
cash position, property closures and restructuring of its workforce 
all with a view to manage the short-to-medium-term impact. 

Nevertheless, the longer-term position for the Group 
was enhanced with the progression of several development 
projects and acquisitions extending its pipeline and securing 
loans. Looking ahead, the Group will continue to use an agile 
approach, ensuring it adequately adapts to the rapid changes 
in market conditions and capitalise on opportunities presented 
by the pandemic. 

PRIMARY SHORT-TERM STRATEGIC PRIORITIES

Strategic priority

Manage balance sheet risks 
and protect the cash position

Adjust organisation to 
macro-economic environment 

Protect our stakeholders

Prepare for the recovery

 – Developed and implemented robust 
new health, safety and well-being 
protocols in collaboration with the 
NHS, Clifton, SGS and Radisson 
Hotel Group

 – Provided reassurance to guests and 
team members by communicating 
new protocols proactively as 
‘Reassuring Moments’ by Park Plaza 
and ‘be bold. be creative. be safe.’ 
by art’otel

 – Proactively engaged with our 
supplier base and partners 

Performance in the year

 – Cash flow protection plans 

implemented including withdrawn 
dividend payments, agreed 
amortisation waivers with banks 
and voluntary salary reductions 
of Senior Management 

 – Business continuity plans activated 
 – Created homeworking solutions 

for corporate and regional support 
team members

 – Stringent health and safety 

protocols introduced

 – Debt covenant waivers agreed 

 – Team members seconded to the 

with all lenders until 2022

NHS 

 – Liaised with landlords on our rent 

 – Introduced weekly 

arrangements

 – Secured new facilities on the back 

of our strong balance sheet 
pre-COVID-19, to provide the 
Company with cash in this period

 – CAPEX reduced to essential 

repairs only (the Group’s portfolio 
was recently refurbished)

communications with leadership 
interviews to maintain 
engagement and provide insights 
and transparency

 – Executive Leadership Team joined 

virtual Town Hall meetings for 
Q&A

 – Mental health trainings developed 

 – Renegotiated the majority of the 

and procured

Group’s fixed cost base

 – Pipeline projects reviewed and 

progressed those where funding 
was secured, certain projects 
temporarily paused

 – All government support that was 
available during this pandemic 
has been utilised

 – Restructured organisation in line 
with severely reduced demand 
and to reduce payroll costs

 –  Introduced engagement pulse 

survey to gauge team members’ 
concerns and needs

 – Launched ‘recreate and reconnect’ 

training programmes, to 
re-engage team members when 
lockdowns were removed 

 – Accelerated technology projects 
by developing and introducing 
‘Full Contactless Services’ to 
minimise interaction between 
guests and team members
 – Contactless Services includes 
Online check-in, room key 
enabled on mobile devices, 
contactless payment, instant 
messaging, live chat, online 
ordering of food and drinks
 – Launched tactical promotions 
strategy for an early summer 
re-opening following lockdown, 
leading to market outperformance 
in flagship hotels 

 – Focused primarily on leisure 
segment, predominately 
domestic or from surrounding 
countries 

 – Evolved products and services 
offering in line with changing 
customer expectations and 
behaviour 

 – Maintained a highly adaptive 

approach to our products and 
services offering and guests and 
team member communications, 
adjusting to highly frequent 
changes in markets, measures 
and expectations 

28

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT PROPERTY

Strategic priority

Deliver all ongoing projects 
and existing pipeline

Deploy capital in new 
properties meeting our 
yield profile

Performance in the year

The following committed projects 
were delivered in 2020: 

 – Arena Grand Kažela Medulin; phase 
two of repositioning consisting of 
45 new premium mobile homes and 
general upgrades; and

 – Arena Verudela Beach Pula; 

repositioning of 146 self-catering 
apartments.

In addition, we continued with two 
developments and/or repositioning 
programmes for which we secured 
dedicated funding in 2020: 

 – art’otel london hoxton; and 
 – Hotel Brioni Pula. 

Works progressed at art’otel london 
battersea power station, which the 
Group will manage on completion 
(expected 2022). 

The Group has temporarily paused the 
development of the site earmarked for 
an art’otel in New York City. 

Several acquisitions were completed 
during the period including, with 
each property representing 
significant repositioning potential: 

 – a long lease interest in an iconic 

property located in the city centre 
of Zagreb, Croatia’s, was entered 
into. Planning has since been 
secured to convert this property 
into a 115 room hotel;

 – acquired Guest House Hotel 

Riviera Pula in Croatia. This striking 
property is located the city centre 
of Istria’s largest city and has been 
under management for several 
decades. It offers significant 
repositioning potential and is 
expected to be converted into an 
80 room premium hotel; 

 – 2020 saw the completion of the 
acquisition of 88 Rooms Hotel in 
Belgrade, Serbia, minutes away 
from the historic city centre. 
This hotel offers repositioning 
potential and marks the entry into 
a new country for the Group; and
 – the planning application for a hotel 

development on Westminster 
Bridge Road in London has been 
submitted and the Group 
successfully secured planning 
permission to develop a 29,000 
square metre mixed-use scheme 
including a hotel, adjacent to its Park 
Plaza London Park Royal property.

Performance management in normal market conditions

 – EPRA EPS
 – Net return on shareholder capital
 – Net return on EPRA NRV

Risks linked to strategy

 – Adverse Economic Climate 

 – Adverse Economic Climate 

(page 35)

(page 35)

 – Funding and liquidity risk (page 35)
 – Development Projects – delays or 

 – Funding and liquidity risk (page 35)
 – Development Projects – delays or 

unforeseen cost increases (page 36) 

unforeseen cost increases (page 36)

Emerging (page 33):
 – New sustainability regulation / 
expectation impacting both 
operations and approach to future 
property development

Emerging (page 33):
 – New sustainability regulation / 
expectation impacting both 
operations and approach to future 
property development

Drive responsible business 
strategy

We see our people, our places and 
our planet as our intangible sources 
of value. True to our values and 
purpose, we continue to drive our 
responsible business strategy as one 
of the key priorities. 

In 2020, we adapted the way we 
support, engage and communicate 
with our team members, continued to 
provide for our communities in the 
time of need and sustained our efforts 
to mitigate the climate change. 

Mature recent openings and 
repositioned and renovated 
properties to generate a 
targeted cash return on 
EPRA NRV

2020 was marked by lockdowns, 
tier restrictions and rapidly 
changing market conditions, 
which significantly impacted 
the Group’s trading.

However, the Group takes confidence 
from the strong demand it has 
experienced over the summer period 
when measures where eased and 
our flagship hotels outperformed 
their markets. 

The Group’s properties are well 
located in central locations of 
resilient markets and the £100m+ 
repositioning programme 
completed late 2019, supported by 
strong guest review scores, provide 
a powerful underlying foundation. 

 – Market Dynamics (page 34)
 – Adverse Economic Climate 

(page 35)

 – Funding and liquidity risk (page 35)

 – Market Dynamics (page 34)
 – Decline in employee engagement 

and difficulty in retaining and 
attracting talent (page 40)

Emerging (page 33): 
 – Transition to a low-carbon 

economy

Looking forward

We will continue to drive the 
projects forward where funding has 
been secured and will continue to 
assess the most appropriate options 
for and phasing of our other pipeline 
projects. We will also continuously 
review the expected returns for 
projects currently on hold, given the 
change in market dynamics.

Given the significant cash burn 
throughout 2020, the Group will aim 
to restore its previously strong balance 
sheet. Our future pipeline is filled with 
potential and we will proceed those 
projects where funding has been 
secured and continue to assess the 
most appropriate options for, and 
phasing of, our other pipeline 
projects. This could include the 
consideration for alternative 
funding structures, joint venture 
partnerships, minority shares and 
asset-light growth opportunities.

We aim to reopen those hotels 
that are currently closed, subject 
to sufficient market stability and 
demand, and will maintain a highly 
agile approach for operational 
properties ensuring we capitalise on 
all revenue generating opportunities 
in the market. We will focus on 
protecting profitability whilst 
ramping up, maintaining efficiencies 
which were realised as part of our 
2020 measures taken. This is 
expected to improve our profit 
conversion longer-term.

Our ambitions and commitments 
to operating responsibly remain as 
strong as ever and are firmly rooted 
in our DNA. Moving forward, our 
goals and progress will be reported 
extensively in the dedicated 
Responsible Business section 
of this report.

29

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
S T R AT E G I C   P R O G R E S S   I N   2 0 2 0   C O N T I N U E D

OPERATIONS

Strategy

Develop a high performing culture 
where engaged teams are empowered 
to create valuable memories for our 
guests and value for our assets

Performance in the year

We are grateful for the flexibility and commitment 
shown by our team members. The pandemic has 
brought many uncertainties and our operating 
teams continued to deliver exemplary service to 
our guests during these uncertain times, whilst 
adjusting to the changed environment and 
workplace. In addition, we have had team 
members seconded, on furlough or working from 
home for a large part of the year. Unfortunately, 
we have also had to rescind contracts and 
restructure certain parts of our organisation, 
resulting in redundancies. 

We launched several solutions which will help 
our recovery, including a bespoke web-based 
Learning Management System containing a 
range of training programmes and a new 
Careers website with an integrated Application 
Tracking System.

Further details are reported above as part of the 
COVID-19 Strategic Priorities. 

Improve the overall guest experience 
through creating valuable memories

Focus on total revenue generation with 
solid profit conversion

The Group’s performance against this strategic 
priority was significantly impacted by the 
pandemic and its main progress is reported above 
as part of the COVID-19 Strategic Priorities. 

Similarly, revenue generation and profit conversion 
opportunities were severely impacted during 2020, 
with reduced and/or closed operations and 
measures in place for most of the year. 

The Group has accelerated many technology 
initiatives during 2020, which are expected to 
provide permanent benefits to our guests and 
team members. 

However, we have focused on protecting cash, 
renegotiating supplier agreements, eliminating 
all non-essential expenditure and capitalising on 
revenue generating opportunities as and when 
they were available. Further details are reported 
above as part of the COVID-19 Strategic Priorities. 

Performance management in normal market conditions

 – Employee engagement
 – Engagement survey participation ratio

 – Guest Rating Score
 – Guest Surveys Score

Risks linked to strategy

 – Market Dynamics (page 34)
 – Decline in employee engagement and difficulty 

in retaining and attracting talent (page 40) 

Emerging (page 33):

 – Decline in attractiveness of hospitality as 
a career and a decreased labour pool

Looking forward

In 2021, our activities will focus on supporting 
the Group in its recovery and reopening efforts. 
This includes the continuous alignment of 
organisational requirements with future demand 
levels. We will maintain a culture of flexibility, 
responding to changes in the market and 
adapt our policies and procedures accordingly. 
Additional key priorities for the year are resourcing 
and talent management, whilst continuously 
focusing on engagement and providing a 
safe workplace. 

A robust recruitment, re-engagement and training 
programme has been developed , including 
practical skills, managerial tools and recruitment 
activities.

Mental health of our team members and retaining 
our strong Company culture and values remain 
high on our strategic agenda. 

 – Market Dynamics (page 34)
 – Cyber Security Incident (page 36)
 – Data Privacy Breach (page 37)
 – Technology Resilience (page 37)
 – Operational Disruption (page 38)
 – Serious Health, Safety and Security Incidents 

(page 39)

 – Decline in employee engagement and difficulty 

in retaining and attracting talent (page 40)

We will retain a highly adaptive and proactive 
approach, ensuring we constantly adjust our 
products and services offering in light of changing 
market conditions, restrictions and measures and 
guest expectations.

We will continue our roll-out of our Contactless 
Services solutions introduced in 2020 and aim to 
introduce additional features such as:

 – Online check-out and self check-out: 
 – a bespoke art’otel brand app; and
 – alternative payment methods. 

Following our successful centralisation of 
managing, and responding to, an approximate 
74,000 guest reviews posted online annually in 
2019, for our hotels in the UK and the Netherlands, 
we intend to centralise the management of 44,000 
guest surveys per annum within the same team. 
This will provide us with highly valuable customer 
feedback enabling us to further improve our 
product and service offering. 

 – EBITDA and EBITDA margin
 – RevPAR
 – Total revenue

 – Market Dynamics (page 34)
 – Adverse Economic Climate (page 35)
 – Operational Disruption (page 38)

 – Decline in employee engagement and difficulty 

in retaining and attracting talent (page 40)

We will continue to apply the learnings from 2020 
and focus on generating top line revenues, whilst 
closely monitoring our cost base. 

The cost savings achieved in 2020 are expected 
to have a long-term benefit to the Group’s overall 
profitability.

We aim to continue to leverage our scale, 
centralised buying power and the use of 
technology and data and will continue to work 
alongside our strategic partner, the Radisson 
Hotel Group, to drive optimum commercial 
results for our properties. 

30

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT M A N A G I N G   R I S K

OU R  A PPROACH   
TO  R I SK M A N AGEMENT

Considerate and timely risk management 
is integral to managing and succeeding 
through turbulent times. The success 
of our re-launch of our Enterprise Risk 
Management (“ERM”) programme in 2019, 
proved vital in our approach to managing 
the implications of the COVID-19 pandemic. 
Continuing on from the foundation built 
in 2019, risk management is now a mainstay 
in our leadership meeting agendas and 
is integrated into the strategy of each 
corporate function within the business. 
As the COVID-19 pandemic, and the 
methods employed by governments to 
reduce its spread, took hold of our industry, 
our Company was able to rely on the regular 
updates to our risk assessments to make 
swift and well-informed decisions. 

The improved integration of risk management 
and routine assessments of risks within each 
corporate function allows us greater 
information at the leadership level to ensure 
each function remains alert and accountable 
to assess and report on risks on a regular 
basis, whether or not the risk profile of an area 
has changed. The risk information also drives 
the focus of our Internal Audit function.

This year the COVID-19 pandemic triggered 
or heightened many of our principal risks. 
The business spent the majority of 2020 in 
a crisis management situation, prioritising 
actions and risk responses which focused 
on protecting the safety and well-being 
of our team members and guests and the 
long-term stability of the business while 
maintaining the agility for decisive and swift 
action in the face of new opportunities. 

Our risk-reward approach which 
demonstrates our appetite for taking 
appropriate levels of risk has also been 
dynamic as the strategic priorities of the 
Group have changed throughout the 
COVID-19 pandemic. The situation has 
challenged our stance on risk appetite 
and we have needed to adapt, sometimes 
accepting levels of risk exposure that we 
had previously seen as being beyond 
our appetite.

In 2021 we look to further embed our risk 
management activities within the strategic 
plans of each business function. 

The lessons learned from the COVID-19 
pandemic will also be valuable as will be 
the use of scenario analysis to better 
understand the impact of significant risk 
events across our principal areas of risk.

We continue to re-evaluate our risks 
frequently and look ahead to identify new 
threats that could emerge or long-term 
changes to existing areas of risk that are 
likely to become greater priorities following 
this prolonged period of disruption.

Our risk management framework
Our ERM framework supports the pursuit of 
our objectives through enabling informed 
and calculated risk-taking, while protecting 
our financial strength and reputation.

To deliver effective risk management our 
risk appetite is aligned to our strategic 
objectives. The framework defines clear 
accountabilities through our risk governance 
model and our risk management process.

Risk-reward  
strategy

Our risk-reward strategy sets the tone for our  
approach to risk and articulates the general  
appetite to risk-taking and tolerance. Risk Appetite  
is cascaded throughout the Group through our  
policies and procedures.

STRATEGIC  
OBJECTIVES

Risk  
governance

Roles, responsibilities and reporting structure are 
defined in a Risk Policy. The Board takes ultimate 
responsibility for risk management supported by  
the Audit Committee who oversee and advise the 
Board on the Group’s risk exposure, risk appetite 
and future approach to risk.

Risk 
management  
process

R E P O R T

I

D

E

N

T
I
F

Y

T

R

E

A

T

A S S E S S

Current and emerging risk identification, 
assessment, treatment, reporting and 
monitoring – regular functional risk 
updates, Executive Leadership Team 
risk forums, scenario analysis for key 
decisions and monitoring of key risk 
actions. The output of this process is 
reviewed and challenged by the Audit 
Committee on a quarterly basis.

RISK 
INFORMED 
DECISIONS

Risk  
assurance

Assurance that risks are both identified and well-
managed is obtained from various sources including: 
Compliance / Health and Safety Consultants / Internal  
Audit / External Audit / Other third party  
assurance providers

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020M A N A G I N G   R I S K   C O N T I N U E D

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OU R  CH A N G I N G R I SK 
EN V I RO N MENT A N D  THE 
I M PAC T OF  COV I D -19 

Response to COVID-19
The pandemic has had a profound effect 
on the hospitality sector and corporate 
meetings and events business. The spread 
of the virus heightened many of the key 
risks inherent to our business model. 

The immediate impact of the COVID-19 
pandemic was severe, with prolonged 
periods of enforced hotel closures, 
restricted capacities and travel restrictions, 
all of which required a fast and coordinated 
response. Given that our resilience has 
been tested to such an extreme we are 
pleased with the proactive nature of 
our risk response to protect the future 
prospects of the Group. Our established 
hotel lockdown procedures were 
implemented effectively and with the 
temporary closure of our corporate and 
regional offices, our remote working 
capabilities have also proven to be 
successful in continuing operations. 
We also met the challenge of operating 
within the new social distancing and 
health and safety requirements, which has 
included the rapid roll-out of technology to 
support a contactless guest experience. 

The pressure that these immediate changes 
brought on cash flow and profitability called 
for crucial action, like delaying both capital 
and discretionary expenditure, agreeing 
debt covenant waivers with our existing 
lenders and securing additional facilities to 
aid liquidity. It has also been necessary to 
take difficult decisions, including significant 
restructuring and reduction in staff numbers.

Our responses to the risks heightened by 
the COVID-19 pandemic along with further 
planned mitigations are covered in more 
detail on pages 34-40.

2021 and beyond
As we look ahead to 2021 and beyond, our 
risk environment could see longer-term 
change, with the COVID-19 pandemic having 
potential consequences on global travel 
patterns for several years. The volatility of the 
long-term economic outlook is also a factor 
which could impact the speed of recovery 
and restrict the accessibility of finance to 
fund future opportunities for growth.

Our approach to risk and reward has 
needed to adapt across our business model:

1.  We purchase
Our appetite for growth through the 
acquisition of new properties remains intact 
but could be restricted in the short term by 
insufficient capacity to fund such investments. 
We continue to ensure that the decisions we 
take are risk-informed and aligned with our 
strategic agenda of disciplined, focused 
capital deployment. When seeking new 
acquisition or development opportunities, we 
are willing to form new strategic partnerships 
or joint ventures, where we assess the benefits 
of the arrangement to be greater than the 
related risk.

2.  We develop
Risks inherent to the delivery of major 
construction projects, repositioning and 
refurbishment projects are likely to be 
heightened in the short to mid-term with 
both the COVID-19 pandemic and Brexit 
impacting the cost of supply, working 
practices and project delivery. We accept 
and closely monitor these inherent risks as 
we view the delivery of new developments 
as fundamental to ensuring that we 
optimise the value of our portfolio 
and deliver long-term growth. 

3.   We brand properties and improve 

operating performance

Through our response to the COVID-19 
pandemic we continue to demonstrate 
our zero tolerance approach for taking any 
actions which would increase our risk 
profile in respect of our guest and team 
member safety, our reputation, or our 
compliance with laws and regulations.

We continue to realise commercial 
benefits from the licence agreement with 
Radisson Hotel Group (“RHG”) to operate 
or sub-license the Park Plaza® brand within 
the EMEA region. We take a diligent 
approach to working with third parties for 
core business activities where we perceive 
the benefits of such arrangements to far 
outweigh the related risks. 

4.   We (re)finance to fund 
further investments

It has been essential to adapt our approach 
and risk appetite in respect of financing in 
response to the impact of the COVID-19 
pandemic. To secure our long-term future 
it has been necessary to accept levels of 
leverage beyond our previous appetite. 
We have also accepted greater risk by 
changing our approach towards ring-
fencing loans, by taking up new Group 
facilities to support our operating entities.

  For more information on funding, 
please see page 55

32

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT There is significant opportunity in 
addressing climate-related matters to 
meet guest expectations and secure 
the reputation of our brands in respect 
of their sustainability credentials.

  See pages 72–81 for our approach 
to doing business responsibly and 
our impact on our communities and 
the environment

EM E RG I N G 
R I SK

Future threats that cannot be accurately 
assessed at the current time but could have 
a material impact on the business in the 
future are considered alongside existing 
risks with a view to improving our response 
plans and exploit potential opportunities. 

Our view of emerging risk includes several 
trends which could form part of the legacy 
of the COVID-19 pandemic. In most cases 
these trends could heighten our existing 
principal risks. For example, a decline in the 
appeal of hospitality as a career choice 
would add to the challenge of retaining and 
attracting the talent needed to ensure we 
continue to consistently deliver the intended 
guest experience across our properties.

  See page 40 for our planned response to 
this threat 

The macroeconomic outlook could 
also see an increased threat of further 
disruption in the coming years, through 
social and political instability. We continue 
to build on the operational resilience 
shown throughout 2020 to ensure we 
can withstand any future threats.

Emerging trends can also present 
opportunity. We take a proactive approach 
to the changing market conditions and 
patterns in corporate travel and embrace 
digital change to ensure we continue to 
meet the expectations of our guests and 
corporate customers.

Climate change and the transition to 
a low carbon economy could present 
some of our most significant challenges 
and opportunities in the future. 
Government commitments to reduce the 
carbon emissions are expected to lead 
to further developments and changes 
in regulation across travel and tourism, 
construction and property management. 

Time horizon

  Some impacts already seen/significant impact could be expected within two years

  Significant impact could be expected in two to five years

MARKET 
DYNAMICS

SOCIAL / POLITICAL / 
ECONOMIC  
/ ENVIRONMENTAL

1.
Decline in attractiveness of hospitality  
as a career and a decreased labour pool

2.
Global or regional disruption through 
future pandemics, conflict or social unrest 
or environmental disasters

3.
Transition to a low-carbon economy

4.
New sustainability regulation / expectation 
impacting both operations and approach 
to future property developments

5.
UK law divergence from EU law

6.
Speed of digital change and increased 
prominence of Robotics and Artificial 
Intelligence in the service sector

7.
New working arrangements and changing 
patterns in corporate travel and corporate 
meetings and events

2

1

3

4

7

6

5

TECHNOLOGY

LEGAL / REGULATORY

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020P R I N C I PA L   R I S K S   A N D   U N C E R TA I N T I E S

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Our risk priority is decided through 
an assessment of the likelihood of the 
risk and its impact should it materialise. 
Our assessments are weighted towards 
impact to encourage prioritisation of high 
impact risks. We have several areas of active 
risk, triggered by the COVID-19 pandemic, 
for which the response and oversight will 
continue to be our primary focus.

The table below details our principal 
risks and uncertainties for the year ahead. 
These are considered to be the most 
significant threats to the achievement of 
our objectives but are not an exhaustive 
list of all risks identified and monitored 
through our risk management process, 
which includes the consolidation of 10 
underlying functional risk registers into the 
single view of risk reported to the Board. 

Strategic Agenda references

1   Disciplined, focused capital 

deployment

2   Optimise the value of the 

existing portfolio

3   Extract value from portfolio 

to fund further growth

4   Pursue growth opportunities 
to drive long-term value

5   Continue to diversify our asset 
portfolio in different segments 
of the hospitality industry

6   Consistently deliver the 

refreshed intended guest 
experience across our properties

7   Maintain high operating margins

8   Leverage our scale and 
interregional synergies

9   Further investment in art’otel 
brand in preparation for new 
openings and future pipeline

  Unchanged from prior year 
  Increased from prior year
  Reduced from prior year

MARKET AND MACRO ENVIRONMENT

Principal Risk Description

Risk Priority

Risk Response and Outlook for 2021

Market Dynamics – Significant 
and prolonged decline in global 
travel and market demand
The restricted market conditions during the 
COVID-19 pandemic and the associated decline in 
demand over a prolonged period has had a major 
impact on the hospitality industry as a whole.

Revenue generation has been severely impacted 
with consumer confidence low and corporate 
budgets significantly reduced.

A failure to adapt to changing guest expectations in 
respect of health & safety, technology, sustainability 
and service could threaten our ability to recover from 
the COVID-19 pandemic and grow market share.

The recovery of international travel will be 
largely influenced by the speed and success of 
vaccination programmes across the world. In the 
short-term, a reliance on domestic travel to drive 
demand will continue.

Strategic objectives under threat:

3   Extract value from portfolio to fund 

further growth

4   Pursue growth opportunities to drive 

long-term value

6   Consistently deliver the refreshed intended 
guest experience across our properties

7   Maintain high operating margins

Very High

Established Mitigating Controls 

 – Consistent brand standards applied across all hotels.
 – Close collaboration with Radisson Hotel Group.
 – Responsible Business strategy. 
 – Monitoring and analytics of customer feedback to identify issues and improve operations.

Response to COVID-19

 – Introduced COVID-19 Health & Safety standards through our ‘Reassuring 

Moments’ and ‘be bold. be creative. be safe’ programmes.

 – Achieved SGS accreditation for passing the Cleaning and Disinfection Pledge 

Assessment in all of our hotels.

 – Accelerated roll-out of technology improvements to introduce a contactless 

guest experience.

 – Targeted promotional activity and an aggressive pricing approach.
 – Adapted our service offering in line with governmental guidance including 

the introduction of takeaway and delivery options. 

 – Modified operations at Park Plaza Westminster Bridge London to accommodate 

and support NHS frontline healthcare.

Outlook for 2021

The long-term impact of COVID-19 on global travel and hotel demand is uncertain, 
though we expect difficult market conditions throughout 2021. Actions to contain 
the impact of this risk include:

 – Commercial initiatives to identify and target opportunities for new contracted 

business.

 – Continued close monitoring of market conditions and pricing accordingly.
 – Marketing activity targeting the domestic market.
 – Continued roll-out of technology for the contactless guest experience.
 – Maintaining the highest standards for cleanliness and wellness through our 
advanced health and safety programmes, to boost consumer confidence.

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PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT MARKET AND MACRO ENVIRONMENT CONTINUED

Principal Risk Description

Risk Priority

Risk Response and Outlook for 2021

Adverse Economic Climate
Both COVID-19 and Brexit have increased 
macroeconomic volatility and the threat of a 
deeper and longer economic downturn in our 
regions. Increased national debt, coupled with 
falling domestic output, could be expected to 
impact future taxation and disposable income.

Combined with the Market Dynamics risk, a 
prolonged economic downturn impacts our ability 
to protect revenue and profitability. Brexit has also 
led to volatility in the cost of supply and could 
impact the cost of labour in the UK, with new 
restrictions on European workers.

Very High

Established Mitigating Controls

 – Cash preservation and scenario stress testing.
 – Profit protection plans (with operational impact assessed).
 – Budgetary control and frequent forecasting across all regions and property type. 

Response to COVID-19

 – Proactive measures to control costs during the period of forced hotel closures and 

reduce the cost profile of the business for the future.

 – Significant restructuring of the hotel and support teams to reduce the existing 

payroll cost base. 

 – Fixed costs deferred and reduced wherever possible.
 – Regular open/closed scenario analysis to support informed decisions.

Strategic objectives under threat:

Outlook for 2021

4   Pursue growth opportunities to drive 

long-term value

7   Maintain high operating margins
8   Leverage our scale and interregional 

synergies

Economic conditions are expected to be challenging throughout 2021. As the threat 
of adverse economic conditions cannot be prevented, our actions are focused on 
containing the impact on the business as much as possible. These include:

 – Further adapting the business model and centralising processes to reduce fixed costs.
 – Benchmarking and verifying market pricing in respect of our supply chain.
 – Monitoring changes in taxes.

FUNDING AND INVESTMENT

Principal Risk Description

Risk Priority

Risk Response and Outlook for 2021

Funding and liquidity risk: 
including breach of debt 
covenants, inability to service 
existing debt and cash restrictions 
The risk of breaching debt covenants and liquidity 
concerns increased significantly this year with the 
sudden loss of revenue brought about by 
government travel restrictions and temporary 
hotel closures. 

The impact of failing to act and contain these 
threats during the COVID-19 pandemic and beyond 
would be severe, including an increased risk of cash 
traps being applied to hotel specific loans.

Strategic objectives under threat:

1   Disciplined, focused capital deployment

3   Extract value from portfolio to fund 

further growth

4   Pursue growth opportunities to drive 

long-term value

9   Further investment in art’otel brand 
in preparation for new openings and 
future pipeline

Very High

Established Mitigating Controls

 –  Monthly forward covenant testing with sensitivity and stress modelling.
 –  Robust treasury monitoring and reporting to the Board.

Response to COVID-19

 – Actions taken to preserve cash and reduce costs, including use of government 

payroll support schemes across our regions, redundancies, salary reductions and 
salaries taken as share options.

 – Proactive and transparent relation with lenders.
 – Debt covenant waivers agreed with lenders to 2022.
 – Deferred amortisation payment schedules.
 – Daily cash monitoring.
 – Deferral of liabilities where possible.
 – New facilities signed to support Group cash and meet obligations.

Outlook for 2021

This risk will continue to be active throughout 2021. Actions will include:

 – Continued enhanced monitoring controls.
 – Use of Group funds to service debt and avoid cash trapping where possible.
 – Regular liaison with lenders.
 – Potential for securing alternative sources of finance.

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020P R I N C I PA L   R I S K S   A N D   U N C E R TA I N T I E S   C O N T I N U E D

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FUNDING AND INVESTMENT CONTINUED

Principal Risk Description

Risk Priority

Risk Response and Outlook for 2021

Development Projects – delays 
or unforeseen cost increases
As we continue with significant development 
projects, we could experience delays, unforeseen 
increase in costs, disputes with contractors or 
inconsistent quality.

The long-term effects of the COVID-19 pandemic 
and Brexit include potential increases in material 
and labour costs, and new working practices 
impacting the timeline for project delivery. 

Strategic objectives under threat:

2   Disciplined, focused capital deployment

3   Optimise the value of the existing portfolio

High

Established Mitigating Controls

 – Fixed price agreement for the Group’s key construction project.
 – Senior leadership team oversight and close monitoring and support from our 

in-house Technical Services team.

Response to COVID-19

 – Reassessment of pipeline projects and decisions taken to progress projects with 

secured funding and pausing others temporarily. 

Outlook for 2021

The risk will be managed and contained throughout 2021 through:

 – Continued close monitoring and executive oversight of our construction projects 

timelines and costs.

 – Regular meetings with our key contractors to identify and tackle approaching 
issues which could impact the overall cost, targeted delivery schedule or the 
expected quality standards.

TECHNOLOGY AND INFORMATION SECURITY

Principal Risk Description

Risk Priority

Risk Response and Outlook for 2021

Cyber Security Incident 
The Group could be subject to a serious cyber 
attack resulting in significant disruption to 
operations and financial loss from falling revenues, 
cost of recovery and significant fines in the event 
of a related data breach. 

The presence of effective technical controls and 
team member awareness programmes remained 
essential this year, with corporate and regional 
teams switching to remote working and an 
increased threat from email phishing attacks.

Strategic objectives under threat:

6   Consistently deliver the refreshed intended 
guest experience across our properties

7   Maintain high operating margins

Very High

Established Mitigating Controls

 –  Email protection and end-point protection and detection controls.
 – Network security systems. 
 – Virtual Private Network (VPN) connections for securing remote connections to the 

corporate network.
 –  IT security policies.
 – Relocated core technology infrastructure to a third party secure data centre.
 – Incident response plans.

Response to COVID-19

 – Remote working awareness training rolled out.
 – Phishing security tests performed.

Outlook for 2021

Cyber risk remains a significant priority for the business. Projects are ongoing to 
further strengthen the security of our IT infrastructure and improve employee 
awareness. Ongoing actions include: 

 – Continued roll-out of a Network Access Control Solution across all properties.
 – Further roll-out of an Identity Access Management tool.
 – Review and enhancement of physical security of hardware.
 – Updated cyber security awareness online training.
 – Third party cyber security testing.

36

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Strategic Agenda references

1   Disciplined, focused capital 

deployment

2   Optimise the value of the 

existing portfolio

3   Extract value from portfolio 

to fund further growth

4   Pursue growth opportunities 
to drive long-term value

5   Continue to diversify our asset 
portfolio in different segments 
of the hospitality industry

6   Consistently deliver the 

refreshed intended guest 
experience across our properties

7   Maintain high operating margins

8   Leverage our scale and 
interregional synergies

9   Further investment in art’otel 
brand in preparation for new 
openings and future pipeline

  Unchanged from prior year 
  Increased from prior year
  Reduced from prior year

TECHNOLOGY AND INFORMATION SECURITY CONTINUED

Principal Risk Description

Risk Priority

Risk Response and Outlook for 2021

Data Privacy Breach 
The Group could experience a serious data 
privacy breach which could result in ICO 
investigation, significant fines in accordance with 
the GDPR and subsequent reputational damage.

Strategic objectives under threat: 

6   Consistently deliver the refreshed intended 
guest experience across our properties

7   Maintain high operating margins

Technology Resilience 
A prolonged failure in our core technology 
infrastructure could present a significant threat to 
the continuation of our business operations, 
particularly where failures impact hotel 
management and reservation systems.

Strategic objectives under threat: 

6   Consistently deliver the refreshed intended 
guest experience across our properties

7   Maintain high operating margins

High

Established Mitigating Controls

 –  Information Security and Data Privacy policies.
 – Internal awareness communications and training.
 – Breach protocols, reporting hotlines for team members and incident 

response plans.

 – Use of third party experts for technical support when necessary. 
 – Credit card tokenisation with the introduction of a new payment solution.

Outlook for 2021

This risk is inherently very high and will remain an area of focus in 2021. The various 
technology projects to improve data security coupled with initiatives to improve 
team member awareness should contain the risk and potentially reduce it. 
Ongoing action includes: 

 – Further strengthening of internal communications for greater awareness.
 – Enhanced technology controls – see Cyber Security risk.

Medium

Established Mitigating Controls

A significant project has been delivered in 2020 to reduce the threat to the resilience 
of our core technology. 

 – Project completed to relocate our core technology infrastructure to a third party 

secure data centre and build redundancy to provide a robust back-up and 
recovery solution.

Outlook for 2021

The completion of the data centre project alongside other ongoing projects should 
see the risk of technology disruption reduce further in 2021. Ongoing actions include:

 – Testing the resilience of the new core infrastructure.
 – Continued roll-out of converged networks across our hotels.

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020P R I N C I PA L   R I S K S   A N D   U N C E R TA I N T I E S   C O N T I N U E D

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SAFETY & CONTINUITY

Principal Risk Description

Operational Disruption 
We could experience disruption to our operations 
from incidents at our hotels or in the immediate 
vicinity, for example floods, extreme weather, 
social unrest, terrorism.

We would also be exposed to significant 
operational disruption from global events 
such as conflict, environmental disasters 
or future pandemics. 

Hotel closures and lockdowns in all of our regions 
during the COVID-19 pandemic have been an 
extreme test of our operational resilience and 
crisis plans. 

This risk remains active due to the dynamic nature 
of the pandemic and frequently changing 
government restrictions across our regions.

Strategic objectives under threat:

2   Optimise the value of the existing portfolio
3   Extract value from portfolio to fund 

further growth

6   Consistently deliver the refreshed intended 
guest experience across our properties

7   Maintain high operating margins

Risk Priority

Risk Response and Outlook for 2021

Very High

Established Mitigating Controls

 – Hotel lockdown procedures.
 – Hotel crisis plans including crisis communications.
 – Business Continuity Plans.
 – Contingency in place for critical supplies.

Response to COVID-19

 –  Cost control measures to reduce impact of closures and reduced capacity, 

including organisational restructuring.

 – Services adapted to continue operations where possible.
 – Remote working capabilities for corporate and regional teams, including Central 

Reservations and Customer Support.

 – Close monitoring of key supplier stability and regular communications regarding 

anticipated demand levels.

 – Robust procedures to open up closed hotels upon easing of government measures.

Outlook for 2021

Uncertainty regarding the continued operational disruption from COVID-19 persists, 
although we would expect the inherent risk level to reduce as vaccine programmes 
are rolled out across our markets.

We will continue to closely monitor and adapt to the changing nature of the 
COVID-19 pandemic. Ongoing actions include:

 – Continued project for ensuring hotels are operating as efficiently as possible and in 
line with government guidance while offering guests the best possible experience.

 – Regular updates of the open/closed scenario analysis, to support informed 

decision-making.

 – Building on lessons learned from the COVID-19 pandemic to review and enhance 

existing Business Continuity and Crisis Plans.

38

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Strategic Agenda references

1   Disciplined, focused capital 

deployment

2   Optimise the value of the 

existing portfolio

3   Extract value from portfolio 

to fund further growth

4   Pursue growth opportunities 
to drive long-term value

5   Continue to diversify our asset 
portfolio in different segments 
of the hospitality industry

6   Consistently deliver the 

refreshed intended guest 
experience across our properties

7   Maintain high operating margins

8   Leverage our scale and 
interregional synergies

9   Further investment in art’otel 
brand in preparation for new 
openings and future pipeline

  Unchanged from prior year 
  Increased from prior year
  Reduced from prior year

SAFETY & CONTINUITY CONTINUED

Principal Risk Description

Risk Priority

Risk Response and Outlook for 2021

Serious Health, Safety and 
Security Incidents
The Group could experience significant health 
and safety, food safety or physical security 
incidents. 

A failure to take reasonable steps to prevent such 
incidents, or a failure to respond appropriately, 
could impact our reputation, disrupt our 
operations and result in significant loss of guest, 
team member and stakeholder confidence. 

Note that this year we have merged both the 
Physical Security and Safety and Food Safety risks 
under a single Principal risk heading. 

Strategic objectives under threat: 

6   Consistently deliver the refreshed intended 
guest experience across our properties

7   Maintain high operating margins

Medium

Established Mitigating Controls

 – Regular risk assessments.
 – Security and fire safety procedures.
 – Health & safety audit programmes.
 – In-house and supplier food safety audit programme.
 – Team member training programmes.
 – Incident reporting.
 – Hotel crisis plans.

Response to COVID-19

 – ‘Reassuring Moments’ and ‘be bold. be creative. be safe’ programmes.
 – Regular COVID-19 related Health & Safety audits and SGS accreditation for 

cleanliness and disinfection.

 – Technology for temperature checking introduced within our hotels and 

corporate offices.

 – COVID-19 incident protocol and centralised tracking of identified cases.
 – Mental health and well-being training.
 – Adapted security measures introduced for closed hotels.

Outlook for 2021

The actions taken during the COVID-19 pandemic to mitigate this risk will continue 
and where necessary be adapted to respond to any regulatory changes in 2021: 

 – Planning for health & safety requirements of national or regional tiered COVID-19 

restrictions and reacting to future changes.

 – Continuation of enhanced health & safety programmes.
 – Roll-out of enhanced system for centralised incident reporting.

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020P R I N C I PA L   R I S K S   A N D   U N C E R TA I N T I E S   C O N T I N U E D

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PEOPLE

Principal Risk Description

Risk Priority

Risk Response and Outlook for 2021

Decline in employee 
engagement and difficulty in 
retaining or attracting talent
The significant restructuring activity during the 
COVID-19 pandemic, along with enforced remote 
working and the need to furlough team members 
in the UK, is likely to have affected employee 
engagement negatively.

This could lead to increased difficulty in recruiting and 
retaining team members which would be detrimental 
to our recovery from the COVID-19 pandemic.

New barriers to entry for European workers, 
following Brexit, further exacerbates this threat by 
reducing the available labour pool in the UK.

Strategic objectives under threat: 

6   Consistently deliver the refreshed intended 
guest experience across our properties

7   Maintain high operating margins

Very High

Established Mitigating Controls

 – Recruitment and talent management strategy and processes.
 – Employee engagement initiatives.
 – Regular internal communications.
 – Learning & development strategy.

Response to COVID-19

 – Re-connect and Re-create programmes designed to re-engage and support team 

members following periods of lockdown.

 – Increased focus on emotional well-being of team members and the impact of 

significant change on mental health.

 – Regular communications and updates to remote working and furloughed 

team members.

 – Development of online learning.
 – Introduction of pulse survey to measure engagement and well-being.
 – Introduction of COVID-19 related policies and procedures.

Outlook for 2021

This risk remains a high priority following the significant restructuring and disruption 
caused by the COVID-19 pandemic. The reduction in workforce during 2020 
necessitates a greater focus on mitigating the risk around the retention of 
knowledge and experience within the business.

We will take various actions to meet the challenge of retaining employees and 
recruiting new team members, to scale back up as the business recovers from the 
COVID-19 pandemic, including:

 – Continuation of Re-connect and Re-create programmes.
 – Continued focus on employee well-being.
 – Finalising new career site and Applicant Tracking System in readiness for 

scaling-up.

 – Re-engagement activities with Hotel Schools.
 – Different sourcing strategies available to include volume recruitment.
 – Enhanced digital performance and development process to increase engagement 

and identifying development needs.

 – Leadership Development available to drive change.
 – Continuation of We are Creators – culture programme. 
 – Development of in-house training content for the new Learning Management System.
 – Introduce enhanced Talent Management strategy and technology to ensure full 

visibility of talent and succession planning. 

 – New set up of Annual Engagement Survey – Climate Analysis.

40

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT V I A B ILIT Y S TATEM ENT

In addition to the going concern statement (Note 1c of the Consolidated Financial Statements on page 134), the Directors 
have considered the viability of the business.

The COVID-19 pandemic has seen many of 
our principal risks triggered or heightened. 
Throughout this period of turmoil, we have 
prioritised actions and risk responses to 
focus on protecting the long-term stability 
of the business. The Group has taken steps 
to strengthen its liquidity, including waivers 
of existing covenants on all its credit 
facilities until 2022 and taking additional 
£50 million of revolving credit facilities, 
maturing throughout 2023. 

The enforced hotel closures and 
government lockdowns in all of our 
regions have tested our operational 
resilience, crisis plans and overall viability 
of the business. The introductions of 
these travel restrictions continue to 
have a volatile impact on demand, and 
occupancy levels in all our territories. 

With vaccine roll-outs now underway 
across Europe, including in all the Group’s 
countries of operation, the Group’s hotels 
are excellently positioned to benefit from 
a phased recovery. The majority of its hotels 
are located in desirable city hubs, additionally 
the portfolio has benefited from completion 
of an extensive multi-year investment and 
repositioning programme in 2019.

As lockdowns and travel restrictions are 
gradually eased, the Group anticipates 
strong domestic demand will return in the 
first instance, as seen in July and August 
2020, followed by international leisure and 
business travel. Domestic business in July 
and August last year accounted for almost 
90% of Group room revenue in the UK and 
76% in Germany, and in the Netherlands 84% 
of room revenue was either domestic or from 
bordering countries. This demonstrates the 
appeal of the Group’s hotels in their 
domestic markets. 

Although the vaccine roll-outs provide 
better perspective for the industry in the 
near future, the Group continues to closely 
monitor the current ongoing uncertainty 
and disruption the business faces. 
The Group will continue to adapt to market 
conditions to preserve cash and protect 
the Group’s long-term growth prospects.

In the current volatile trading 
environment the Group’s annual business 
planning process has been amended. 
Ongoing government restrictions currently 
provide high volatility to the Group’s 
results and therefore significantly impact 
estimates and long-term growth planning. 
Business planning for the coming year 
trading has been performed on a bottom 
up basis, with high level assumptions on 
the easing of government measures, 
stopping government support from the 
summer onwards and different business 
segmentation. To provide guidance 
through this trading environment the 
Group continually monitors a three-year 
base case and a downside case cash flow 
forecast which takes into consideration 
different market recovery assumptions, 
ongoing and planned cash protection 
measures and the Company’s long-term 
strategy. In assessing the Group’s viability, 
the Board carried out a robust assessment 
of the current principal and emerging risks 
facing the Group, which could impact the 
strategy, focusing specifically on COVID-19 
and the impact this could have on future 
performance and liquidity of the Group. 

Since the start of the COVID-19 pandemic 
multiple cash flow forecasts showing 
various scenarios have been modelled and 
reviewed by the Board to provide the basis 
for strategic actions taken across the 
business. The Directors have considered 
detailed cash flow projections for the next 
three-year period to 31 December 2023 
which are constructed on a base case 
and a downside case basis. The base case 
assumes a very slow recovery in 2021 with 
EBITDA levels at approximately 10% of 
2019, the 2022 EBITDA at 70% of 2019 and 
returning to 2019 EBITDA levels in 2023. 
The downside case assumes zero EBITDA 
for 2021, the 2022 EBITDA at 50% of 2019 
and returning to 2019 EBITDA levels 
in 2023. 

Detailed consideration of various third 
party market predictions were taken into 
account by the Directors in determining 
the assumptions used in each scenario. 
As such, at this point in time, the Board 
felt these assumptions to be a reasonable 
worst case. The estimates in both scenarios 
have a high degree of uncertainty, mainly 
with respect to assumptions on when the 
pandemic is under control and normal 
trading will commence. 

The downside case requires further 
extension of covenant waivers, refinancing 
of maturing credit facilities and use of the 
undrawn cash facilities, having reviewed 
both the base case and downside case, 
the Directors have determined that the 
Company is likely to continue in business 
for the period under review without 
implementing any further protective 
measures to the operational structure. 
Should the pandemic continue for longer, 
the Group’s viability will depend on its 
access to additional liquidity. 

The Board concluded that three years would 
be an appropriate timeframe over which to 
assess the Group’s longer-term viability, as 
this period aligns with the assumed recovery 
period and with the limited levels of planning 
certainty that can be derived from the current 
market conditions.

The above considerations form the basis 
of the Board’s assessment of the viability 
of the Group over a three-year period to 
31 December 2023 while taking account of 
the Group’s current position, the principal 
risks and how these are managed as 
detailed in the Strategic Report, the Group 
strategy and the Group’s financial plans 
and forecasts. Based on this assessment, 
the Directors confirm that they have a 
reasonable expectation that the Group 
will be able to continue in operation and 
meet its liabilities as they fall due over the 
three-year period to 31 December 2023.

41

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020K E Y   P E R F O R M A N C E   I N D I C ATO R S : 
M E A S U R I N G   O U R   P R O G R E S S

FI N A N CI AL  K PI s

Total revenue

£m

EBITDAR

£m

EBITDA

£m

£101.8m

£(9.1)m

£(10.1)m

 218.7 

 272.5 

 325.1 

341.5 

357.7 

 2015 

 2016 

 2017 

 2018 

 2019 

 2020

 101.8 

KPI definition

 88.4 

 102.9 

116.0 

120.7 

124.6 

 2015 

 2016 

 2017 

 2018 

 2019 

 (9.1)

 2020

KPI definition

 2015 

 2016 

 2017 

 2018 

 2019 

 80.1 

94.1 

107.3 

113.2 

122.9 

 (10.1)

 2020

KPI definition

Total revenue includes all operating revenue generated 
by the Group’s owned and leased hotels, management 
fees, franchise fees and marketing fees.

Earnings before interest, tax, depreciation, amortisation 
and rental expenses. 

Earnings before interest, tax, depreciation and 
amortisation. 

Comment

Comment

Comment

Having completed an extensive multi-year investment 
and repositioning programme at the end of 2019, the year 
started well for the Group. However, since March due to 
the COVID-19 pandemic most of the Group’s properties 
were closed or partially closed throughout all the regions 
resulting in a decrease in revenue by 71.5%. 

EBITDAR, which decreased by 107.3%, was negatively 
affected by COVID-19 pandemic in line with the drop 
in revenue. In order to minimise its operating expenses, 
the Group took swift actions which mainly include the 
utilisation of the available government support schemes 
and ongoing restructuring programme to ensure the 
Group’s operational structure is fit for purpose and 
is aligned with guest demand for the short and 
medium term.

EBITDA, which decreased by 108.2%, was negatively 
affected by COVID-19 pandemic in line with the drop 
in revenue. In order to minimise its operating expenses, 
the Group took swift actions which mainly include the 
utilisation of the available government support schemes 
and ongoing restructuring programme to ensure the 
Group’s operational structure is fit for purpose and is 
aligned with guest demand for the short and medium term. 

O PE R ATI N G K PI s

Occupancy

%

28.0%

 2010

 2010

 2017 

 2018 

 2019 

 2020

28.0 

KPI definition

Average room rate 

£

£105.1

RevPAR

£

£29.4

84.3 

76.0 

 77.3 

79.4 

80.6 

 2010

 2010

 2017 

 2018 

 2019 

 2020

109.1 

111 

120.2 

123.1 

128.5 

 2010

 2010

 2017 

 2018 

 2019 

105.1 

 2020

29.4 

92.0 

84.4 

92.9 

97.7 

103.6 

KPI definition

KPI definition

Total rooms occupied divided by the available rooms. 

Total room revenue divided by the number 
of rooms sold.  

Revenue per available room; total room revenue divided 
by the number of available rooms. 

Comment

Comment

Comment

In 2020, due to the COVID-19 pandemic, most of the 
Group’s properties were closed or partially closed 
throughout all the regions which resulted in a decrease 
in occupancy to 28.0% (2019:80.6%).

Average room rate decreased by 18.2% as a result of the 
lower guest demand and the higher orientation to the 
domestic leisure travel segment. 

RevPAR decreased by 71.6%, in line with the decrease 
in average room rate and occupancy.

42

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT  
 
 
 
 
 
 
 
 
 
FI N A N CI AL K PI s

O PER ATI N G K PI s

Normalised profit
before tax

£m

£(89.8)m

 2015 

 2016 

 2017 

 2018 

 2019 

 2020

29.8 

31.7 

32.1 

37.7 

40.7 

 (89.8)

KPI definition

PRO PER T Y K PI s

EPRA NRV per share

£

£22.08

83 

 2010

 6.42* 

57 

90 

80 

 2017 

 2018 

 2019 

 2020

 24.02* 

 24.57* 

 25.93 

 22.08 

Reported earnings
per share

Pence

(192)p

 2016 

 2017

 2018 

 2019

 2020 

 (192) 

KPI definition

KPI definition

Profit before tax adjusted to remove unusual or 
one-time influences. 

Earnings for the year, divided by the weighted average 
number of ordinary shares outstanding during the year. 

Comment

Comment

Recognised equity, attributable to the parent company’s 
shareholders on a fully diluted basis adjusted to include 
properties and other investment interests at fair value 
and to exclude certain items not expected to crystallise 
in a long-term investment property business model 
divided by the dilutive number of shares.

Normalised profit which decreased by 320.7% was 
negatively affected by the negative EBITDA and the 
increase in finance costs mainly due to foreign exchange 
differences. However this was offset by a decrease in the 
net expense in respect of the Income units sold to private 
investors in Park Plaza Westminster Bridge London.

Reported earnings per share decreased by 340% in line 
with the decrease in reported profit.

Comment

EPRA NRV per share which decreased by 14.8% was 
negatively affected by the loss attributed to shareholder 
for the year and the decrease in the revaluation of the 
properties in operation due to the effect of COVID-19.

*  EPRA NAV in accordance with the previous EPRA 

NAV guidelines.

Employee engagement

Guest rating score

Adjusted EPRA EPS 

%

 2016 

 2017 

 2018 

 2019 

 2020

No surveys conducted

KPI definition

84.9 

85.4 

83.6 

84.4 

%

 2017

 2018 

 2019 

 2020 Data not indicative 

84.9 

85.4 

83.6 

Pence

(123)p

 2010

 2010

 2017 

 2018 

 2019 

 2020

 (123) 

96 

97 

104 

114 

128 

KPI definition

KPI definition

Measured through annual engagement survey. Team 
members are encouraged to share feedback about the 
Company, their jobs, their team and their manager – 
these engagement drivers showed an increase 
compared to the previous year. 

Guest satisfaction and a strong reputation are 
paramount to our long-term success. These are 
measured through guest surveys completed by guests 
and reviews posted online on travel review websites and 
booking platforms. The Guest Rating Score reported is 
based on guest reviews posted on external websites.

Comment

Comment

Developing a high performing culture, where engaged 
teams are empowered to create valuable memories for 
our guests and value for our assets is one of our strategic 
priorities. We therefore measure employee engagement 
annually, achieving a 84.4 score in 2019. Due to 
the disruption in 2020, no surveys were conducted and 
we intend to resume these once markets stabilise.

Improving the overall guest experience through 
creating valuable memories is one of our strategic 
priorities. We therefore measure the Global Rating Score, 
which is the online reputation score for our properties and 
which is based on review data collected from many of the 
world’s leading online travel agencies and review sites. The 
score is calculated by an algorithm that generates a score 
from 0 to 100. In 2019 our score was 88.0, representing 0.7 
increase year-on-year. However, due to the extended 
lockdown periods, the ability to accommodate key workers 
only in certain regions, subdued demand generally and 
imposed restrictions on services and facilities offered, the 
2020 data is not considered indicative.

43

Shareholders’ earnings from operational activities with the 
Company’s specific adjustments. The main adjustment is 
adding back the reported depreciation charge, which is 
based on assets at historical cost, and replacing it with a 
charge calculated as 4% of the Group’s total revenues, 
representing the Group’s expected average cost to upkeep 
the real estate in good quality. The adjusted shareholders’ 
earnings from operational activities are divided by the 
weighted average number of ordinary shares outstanding 
during the year.

Comment

Adjusted EPRA earnings EPS decreased by 196.1% in line 
with normalised profit before tax. 

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020F I N A N C I A L   R E V I E W

Daniel Kos
Chief Financial Officer  
& Executive Director

Protecting cash 
flow with focus on 
long-term strategy

Financial Results
Key financial statistics for the financial year ended 31 December 2020.

Total revenue
Room revenue
EBITDAR
EBITDA
EBITDA margin
Reported PBT
Normalised PBT
Normalised EPS
Occupancy
Average room rate
RevPAR
EPRA NRV per share
Adjusted EPRA earnings per share

Year ended 
 31 December 2020
£101.8 million
£63.6 million
£(9.1) million
£(10.1) million
(9.9)%
£(94.7) million
£(89.8) million
(181)p
28.0%
£105.1
£29.4
£22.08
(123)p

Year ended 
 31 December 2019 
£357.7 million
£250.6 million
£124.7 million
£122.9 million
34.4%
£38.5 million
£40.7 million
85p
80.6%
£128.5
£103.6
£25.93
128p

44

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Year-on-year cash flow

£m

(5.2)

(64.9)

56.9

(41.9)

16.3

114.2

Operational

Cash Flow

(EBITDA and

working capital)

Acquisitions

and Capex

Debt Service

New Facilities

Other & FX

Reported Cash

2020

83.4

Undrawn

Facilities

153.0

Reported Cash

2019

Overview of 2020
The Group’s performance in the 2020 
financial year was severely impacted by 
the COVID-19 pandemic and ever-changing 
government lockdowns and travel restrictions 
across its markets throughout the year. 
The pandemic resulted in an unprecedented 
overnight sharp economic downturn, paired 
with extreme health and safety risks. 

Within days, the Group saw a strong start 
to a forecasted record year change into a 
year mired by hotel closures and single 
digit occupancy in the majority of its hotels 
for the remainder of the year. As a result, 
the strong cash flow position changed and 
turned into a cash burn scenario. 

Our owner operator model enabled the 
Group to take decisive and swift actions 
to preserve cash flow and realign its 
operational structure to meet near-term 
demand, to align its operating and brand 
standards and reprioritise its investments, 
including capex programmes and 
development pipeline projects.

Measures to conserve cash mainly 
focused on reducing overhead costs 
and realigning expenditure in balance 
with the significantly subdued demand. 
This resulted in the Group undertaking 
fundamental changes to its workforce 
through reduced work hours, voluntary 
payroll reductions by senior team members 
and, unavoidably, through forgoing contract 
renewals and redundancies. The Group 
was also able to use the several government 
job retention schemes available, which 
helped maintain staffing levels to cope with 
sudden demand changes when restrictions 
were eased in certain months. 

A material part of the Group’s expense 
base is variable and is reduced in line with 
the reduced demand, including cost of 
sales. For most substantial fixed expenses 
(other than payroll and business rates, 
where government support was provided), 
the Group deferred payments to the 
extent possible and engaged in proactive 
discussions with landlords and lenders to 
agree revised payment terms. The Group 
is thankful to its partners that were 
supportive in these discussions.

Although demand was heavily 
impacted by government restrictions, 
the Group also saw a strong rebound of 
leisure demand during the months when 
government restrictions were lifted, which 
gives confidence for the domestic recovery, 
when restrictions are lifted with the added 
benefits of the vaccination programmes 
aiding consumer confidence.

45

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020F I N A N C I A L   R E V I E W   C O N T I N U E D

Operational performance
Revenue
In January and February, revenue grew by 8.7%, driven by an overall strong performance across the Group’s key markets and an increase 
in room inventory versus the prior year as we continued to benefit from the property repositioning projects completed in recent years. 

During March, sudden government restrictions started to be implemented throughout the regions we operate in, with Germany as one 
of the first countries to be locked down, followed by the Netherlands and the UK several weeks after. During the first lockdown, some 
properties remained open for key workers that we provided accommodation for. 

With the first lockdown restrictions easing from the end of May, our revenue strategy led to some properties outperforming the market 
significantly, particularly with our flagship properties reaching full occupancy in certain periods. The demand in this period for most 
regions was dominated by domestic leisure and, in the Netherlands, arrivals from surrounding countries. Croatia started the season slow 
as expected, with occupancy increasing with the season progressing, however declining again at the end of August with surrounding 
countries imposing travel restrictions.

With autumn arriving, a second wave of COVID-19 cases appeared, causing most governments to impose heavier restrictions, again 
leading to loss of demand in all territories. Demand in the UK picked up again particularly for the Christmas and New Year’s period, 
however also during that period increased restrictions caused a loss of those bookings. 

For the year as a whole, reported total revenue declined by 71.5% to £101.8 million (2019: £357.7 million), reflecting the dramatic downturn 
in activity, property closures and reduced capacity from the second quarter onwards. 

RevPAR fell 71.6% to £29.4 (2019: £103.6), with occupancy declining to 28.0%, compared with 80.6% in 2019. Average room rate decreased 
by 18.2% to £105.1 (2019: £128.5). 

46

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT EBITDA Profit and Earnings Per Share
As a result of the revenue decline, Group Reported EBITDA was £(10.1) million (2019: £122.9 million). During this period, the hotels that 
reached an occupancy of approximately 30.0% were able to break even operationally (before debt service and ground rent payments), 
however properties trading below that level were unable to maintain positive EBITDA. The Group is grateful for the government support 
received over the period, which prevented many redundancies it throughout the pandemic and maintaining a certain staffing level helped 
during a sharp rebound of demand over the summer period. In total the Group has received £24.1 million in government grants relating to 
employment and the Group received a business rates holiday in the UK amounting to a £12 million reduction in costs. 

Normalised profit before tax fell to £(89.8) million (2019: £40.7 million). Reported profit before tax decreased by £133.2 million to £(94.7) 
million (2019: £38.5 million). Below is a reconciliation table from reported to normalised profit. 

In £ millions
Reported (loss) profit before tax
Net insurance proceeds received in relation to one of the Group’s UK hotels
Execution of the sale and purchase agreement with the Republic of Croatia related 
to Guest House Riviera Pula
Loss on buy back of units in Park Plaza Westminster Bridge London from private investors
Fair value adjustment on income swaps with private investors of Income Units in Park 
Plaza Westminster Bridge London
Release of provision for litigation
Results from marketable securities
Revaluation of finance lease
Revaluation of Park Plaza County Hall London Income Units
Pre-opening expenses
Capital loss on disposal of fixed assets and inventory
Impairment of property, plant and equipment and right-of-use assets
Normalised (loss) profit before tax

12 months ended 
31 December 2020
(94.7)
(10.0)

12 months ended
 31 December 2019
38.5
–

1.5
–

0.3
–
(0.1)
3.4
2.4
0.6
1.5
5.3
(89.8)

–
0.7

0.2
(1.1)
(0.9)
3.4
(0.9)
0.7
0.1
–
40.7

Reported basic/diluted earnings per share for the period were (192) pence (2019: 80 pence).

Depreciation excluding impairment in the year was £41.3 million (2019: £41.7 million). Depreciation is recorded in accordance with IFRS, 
nevertheless internally we consider our ongoing average capital expenditure (capex) over the lifespan of our hotels as a more relevant 
measure in determining profit, which in the hospitality industry is calculated as approximately 4% of total revenue. Our EPRA earnings 
number set out below is calculated using the 4% rate instead of the reported non-cash depreciation charge.

Capex
Despite the disruption caused by the pandemic, the Group continued to make strategic progress on its capex projects through 2020. 
Whilst bearing the Group’s liquidity in mind, we have completed and progressed most of our committed investment projects as part of our 
strategy to upgrade our property portfolio. In total, our cash capex investment including acquisitions in the year amounted to £64.9 million. 

We completed the final phase of investment to reposition Arena Grand Kažela Campsite, upgrade projects at Arena Verudela Beach Pula 
and Park Plaza Histria Pula and the final phase of works to reposition Holmes Hotel London. 

In addition to the above we progressed selected development pipeline projects. Site works continued for the construction of art’otel 
london hoxton, and we started the HRK 260 million (£30.9 million) investment programme to reposition Hotel Brioni Pula in Croatia to 
an upper upscale 227-room, full-service hotel due to launch in summer 2021. 

Finally, we have acquired two hotels for a total of £9.8 million in Eastern Europe. One hotel is located in the old city of Pula, Croatia and 
another in the city centre of Belgrade, Serbia. In addition, we entered into a 45-year lease agreement at a property in the centre of Zagreb, 
Croatia. These three hotels are earmarked for either full repositioning (Pula and Belgrade) or conversion from office to hotel (Zagreb).

The Group’s development project in New York has been put on a hold temporarily and will be reviewed again post the pandemic. 

The average maintenance capex profile across the estate has historically been around 4% of revenue, through the hotel cycle. Given the significant 
spend in the previous three years and the cycles of these expenses, the Group expects a low maintenance spend in the coming years.

Analysis on capital employed
The table below provides selected data from the Group’s reported balance sheet and profit and loss accounts for the year ended 
31 December 2020. With this table, the Group aims to assist investors in making a further analysis of the Group’s performance and capital 
allocation, separating the Group’s Zagreb listed subsidiary Arena Hospitality Group. This data is additional to the segments that are 
monitored separately by the Board for resource allocations and performance assessment, which are the segments of the Group.

47

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020F I N A N C I A L   R E V I E W   C O N T I N U E D

Balance Sheet
Book-value properties (excluding Income Units at Park Plaza 
Westminster Bridge London sold to third parties)1
Right-of-use asset1
Book value intangible assets
Book value non-consolidated investments
Other long-term assets
Working capital 
Cash and liquid investments 
Bank/Institutional loans (short/long-term)
Finance lease liability, land concession and other provisions 
Deferred profit Income Units in Park Plaza Westminster 
Bridge London4
Other provisions
Total capital consolidated
Minority shareholders
Total capital employed by PPHE Hotel Group 
shareholders
Normalised profit 
Revenue
EBITDAR
Rental expenses
EBITDA
Depreciation6
EBIT
Interest expenses: banks and institutions
Interest on finance leases
Westminster Bridge London
Other finance expenses and income
Result from equity investments
Normalised loss before tax 31 December 20202
Reported tax
Normalised loss after reported tax
Normalised profit attributable to minority shareholders
Normalised loss after tax attributable to PPHE Hotel 
Group shareholders

PPHE Hotel Group

Arena Hospitality Group5

Total

Trading 
properties 
£m 

Non-trading
 projects3
 £m 

Trading 
properties 
£m

Non-trading
 projects3
 £m

PPHE Hotel 
Group
Consolidated 
£m 

 647.5 
 191.9 
 16.1 
–
 15.6 
 (32.8)
 65.0 
 (590.6)
 (210.7)

 (5.5)
 (10.4)
 86.1 
–

 154.3
–
–
–
–
 (1.9)
 4.1 
 (40.5)
–

–
–
 116.0 
–

270.9 
19.2 
 1.6 
 4.7 
 5.3 
 (3.9)
 52.1 
 (126.3)
 (32.2)

 (2.3)
–
 189.1 
(89.0)

12.9
12.7
–
–
–
(0.2)
–
–
(11.7)

–
–
13.7
(6.4)

1,085.6
 223.8 
 17.7 
 4.7 
 20.9 
 (38.8)
 121.2 
 (757.4)
 (254.6)

 (7.8)
 (10.4)
 404.9 
(95.4)

 86.1 

 116.0 

 100.1 

7.3

 309.5 

73.7
(7.5)
(0.3)
(7.8)
(29.2)
(37.0)
(20.1)
(8.8)
(2.3)
(0.8)
–
(69.0)
0.1
(68.9)
–

(68.9)

–
(0.1)
–
(0.1)
–
(0.1)
(0.3)
–
–
–
–
(0.4)
–
(0.4)
–

(0.4)

28.0
(1.5)
(0.7)
(2.2)
(12.0)
(14.2)
(3.0)
(0.5)
–
(1.6)
(0.8)
(20.1)
0.6
(19.5)
12.2

(7.3)

0.1
–
–
–
(0.1)
(0.1)
–
–
–
(0.2)
–
(0.3)
–
(0.3)
–

(0.3)

101.8
(9.1)
(1.0)
(10.1)
(41.3)
(51.4)
(23.4)
(9.3)
(2.3)
(2.6)
(0.8)
(89.8)
0.7
(89.1)
12.2

(76.9)

1  These are stated at cost price less depreciation. The fair value of these properties is substantially higher.
2  A reconciliation of reported profit to normalised profit is provided on page 47.
3  This contains properties that are in development.
4  This is the book value of units in Park Plaza Westminster Bridge London netted with the advanced proceeds these investors received in 2010.
5  Arena Hospitality Group d.d is listed on the Zagreb Stock Exchange. The market capitalisation at 31 December 2020 is £204.5 million. 
6  Depreciation excluding impairments of property, plant and equipment and right-of-use assets. 

48

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Real estate performance
EPRA NAV
The Group has a real estate driven business model. As a developer, owner and operator of hotels, resorts and campsites, returns 
are generated by both developing the assets we own and operating our properties to their full potential. Certain EPRA performance 
measurements are disclosed to aid investors in analysing the Group’s performance and understanding the value of its assets and 
earnings from a property perspective. 

New EPRA guidelines
On 4 November 2019, the European Public Real Estate Association (EPRA) announced changes to its reporting guidelines for the Net 
Asset Value (NAV) performance measure, effective for the accounting period starting on 1 January 2020. The main reason for this change 
is to provide investors with information on different levels of assets’ fluidity. The original EPRA NAV was created to capture the traditional 
investment property business model, which is based on long-term ownership, however over the years more real estate companies started 
to adopt a more flexible approach in the fluidity of their real estate asset ownership. As a result, EPRA NAV has been replaced by the 
following three new Net Asset Value performance measures: 

 –  EPRA Net Reinstatement Value (EPRA NRV)

The objective of the EPRA NRV measure is to highlight the value of net assets on a long-term basis. Assets and liabilities that are not 
expected to crystallise in normal circumstances, such as the fair value movements on financial derivatives and deferred taxes on property 
valuation surpluses, are therefore excluded. 

EPRA NRV is calculated based on the same principles used for the EPRA NAV calculation in 2019 except for adding back the real estate 
transfer costs which were excluded from the EPRA NAV calculation for 2019. 

As at the balance sheet date, the Group’s intangible assets mainly include the management and franchise rights for the Park Plaza Hotels 
& Resorts and art’otel brands. Under those rights, the Group currently provides: management services to all the operating properties in 
the Group’s portfolio, management services to Park Plaza County Hall London, and has two franchise agreements with Park Plaza Trier 
and Park Plaza Cardiff. Consistent with previous years, the Group’s approach is not to revalue these intangible assets, although 
Management believe that their fair value significantly exceeds their book value.

 –  EPRA Net Tangible Assets (EPRA NTA) 

The underlying assumption behind the EPRA NTA calculation assumes entities buy and sell assets, thereby crystallising certain levels 
of deferred tax liability. In addition, intangible assets included in the Group’s consolidated financial statement should be excluded.

It should be noted that the Group does not intend to sell any of its properties in the long run and as such all the deferred taxes that 
directly relate to the properties have been excluded (similar to EPRA NRV calculation). 

 –  EPRA Net Disposal Value (EPRA NDV)

This represents the value to shareholders under a disposal scenario, where deferred tax, financial instruments and fixed interest rate debt 
are calculated to the full extent of their liability.

EPRA NRV for 31 December 2020
In December 2020, the Group’s properties (with the exception of operating leases, managed and franchised properties) were 
independently valued by Savills (in respect of properties in the Netherlands, UK and Germany) and by Zagreb nekretnine Ltd (ZANE) 
(in respect of properties in Croatia). Based on their valuations we have calculated the Group’s EPRA NRV, EPRA NTA and EPRA NDV. 
The EPRA NRV as at 31 December 2020, set out in the table below amounts to £960.8 million, which equates to £22.08 per share. 
EPRA NRV decreased by £150.8 (£3.85 per share) due to losses of the Company during the pandemic and negative property valuations. 
In the valuations performed by external valuers the discount and cap rates remained largely unchanged, value declines are therefore 
mainly attributable to the income declines in all properties due to the pandemic and the effect this has on the discounted cash flows 
used in the valuation.

Our portfolio is made up of assets that were recently repositioned or built and assets that had reached operational maturity. Particularly assets 
that have reached operational maturity were affected more by a negative revaluation compared to the assets that were recently built or 
repositioned. In their valuation models, the valuators have assumed the income in 2024 will return to, or to exceed, 2019.

49

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020F I N A N C I A L   R E V I E W   C O N T I N U E D

NRV per the financial statements
Effect of exercise of options
Diluted NRV, after the exercise of options1
Includes:
Revaluation of owned properties in operation (net of non-controlling interest)2
Revaluation of the JV interest held in two German properties (net of 
non-controlling interest)
Fair value of fixed interest rate debt
Deferred tax on revaluation of properties
Real estate transfer tax3
Excludes:
Fair value of financial instruments
Deferred tax 
Intangibles as per the IFRS balance sheet
NRV
Fully diluted number of shares (in thousands)1
NRV per share (in £)

31 December 2020 
£ million

EPRA NRV  
 (Net 
Reinstatement 
Value)
 309.6 
 13.2 
 322.8 

EPRA NTA4  
 (Net Tangible 
Assets)
 309.6 
 13.2 
 322.8 

EPRA NDV  
 (Net Disposal 
Value)
 309.6 
 13.2 
 322.8 

 602.1 

 602.1 

 602.1 

 3.2 
–
–
18.6

 (0.7)
 (13.4)
–
 960.8 
 43,521 
22.08

 3.2 
–
–
–

 (0.7)
 (13.4)
 17.8 
 924.4 
 43,521 
21.24

 3.2 
(84.5)
(13.1)
–

–
–
–
 830.5 
 43,521 
19.08

1  The fully diluted number of shares excludes treasury shares but includes 1,196,996 outstanding dilutive options (as at 31 December 2019: 412,290).
2  The fair values of the properties were determined on the basis of independent external valuations prepared in December 2020. The properties under 

development are measured at cost. 

3  EPRA NTA and EPRA NDV reflect fair value net of transfer costs. Transfer costs are added back when calculating EPRA NRV. 
4  NTA is calculated under the assumption that the Group does not intend to sell any of its properties in the long run.

50

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT NRV per the financial statements
Effect of exercise of options
Diluted NRV, after the exercise of options1
Includes:
Revaluation of owned properties in operation 
(net of non-controlling interest)2
Revaluation of the JV interest held in two German 
properties (net of non-controlling interest)
Fair value of fixed interest rate debt
Deferred tax on revaluation of properties
Real estate transfer tax3
Excludes:
Fair value of financial instruments
Deferred tax 
Intangibles as per the IFRS balance sheet
NRV
Fully diluted number of shares (in thousands)1
NRV per share (in £)

31 December 2019 
£ million

EPRA NRV 
Net 
Reinstatement 
Value)
377.3
4.0
381.2

EPRA NTA4
 (Net Tangible 
Assets)
377.3
4.0
381.2

EPRA NDV 
(Net Disposal 
Value)
377.3
4.0
381.2

EPRA NAV 
(as reported in the 
2019 financial 
statement)
377.3
4.0
381.2

699.2

699.2

699.2

699.2

3.9
–
–
19.8

(0.7)
(6.7)
–
1,111.5
42,872
25.93

3.9
–
–
–

(0.7)
(6.7)
18.0
1,073.7
42,872
25.04

3.9
(86.4)
(29.9)
–

–
–
–
968.0
42,872
22.58

3.9
–
–
–

(0.7)
(6.7)
–
1,091.7
42,872
25.46

1  The fully diluted number of shares excludes treasury shares but includes 412,290 outstanding dilutive options (as at 31 December 2018: 522,500).
2  The fair values of the properties were determined on the basis of independent external valuations prepared in the summer of 2019. The properties under 

development are measured at cost. 

3  EPRA NTA and EPRA NDV reflect fair value net of transfer costs. Transfer costs are added back when calculating EPRA NRV 
4  NTA is calculated under the assumption that the Group does not intend to sell any of its properties in the long run.

Below is a summary of the valuation basis of our assets as at 31 December 2020. The property market value, the discount rate and the cap 
rate have been taken from the independent valuer’s report.

Region
United Kingdom

London
Provinces
The Netherlands
Amsterdam
Provinces

Germany, Hungary and Serbia
Croatia
– Hotels and apartments
– Campsites

Properties

Property 
market value 
£million

6
2

4
2
6

11
8

864.1
29.9

242.2
37.7
87.2

141.0
102.1

Discount Rate

Cap Rate

7.0% – 8.5%
9.5% – 9.8%

5.0% – 6.5%
7.5% – 7.8%

7.3% – 8.5%
9.3% – 9.5%
8.5% – 8.8%

5.3% – 6.5%
7.3% – 7.5%
6.5% – 6.8%

9.0% – 10%
9.0% – 11%

7.0% – 9.0%
7.0% – 9.0%

51

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020F I N A N C I A L   R E V I E W   C O N T I N U E D

Other EPRA measurements
Given that the Group’s asset portfolio is comprised of hotels, resorts and campsites which are also operated by the Group, a few of 
EPRA’s performance measurements, which are relevant to real-estate companies with passive rental income, have not been disclosed 
as they are not relevant or non-existent. Those EPRA performance measurements include EPRA Net Initial Yield, EPRA ‘Topped-up’ NIY, 
EPRA Vacancy Rate and EPRA Cost Ratios.

Cash flow and EPRA Earnings
At the onset on the pandemic, the Group had a healthy balance and a strong cash position, with a total cash balance of £153 million (cash 
balance as of 31 December 2019) and a net bank debt leverage of 29.4%. However, when the scale of the pandemic became known and it 
was apparent that the Group would move into a cash burn scenario, immediate steps were taken to mitigate the impact and preserve cash. 
The actions taken in the year included: 

 – Utilisation of the government support schemes available to the business across its markets; the COVID-19 Job Retention Scheme in 
the UK, the Temporary Emergency Measure for Work Retention scheme in the Netherlands, the Kurzarbeit scheme in Germany and 
the Job Preservation scheme in Croatia. Together, these schemes provided the Group with approximately £24.1 million of support 
in the period. 

 – Using additional government support measures, such as the business rates holiday in the UK from 1 April 2020 until 31 March 2021, 

which amounted to a £1.4 million cash saving per month (total of £12 million in the period) and deferral of VAT and PAYE. 

 – Withdrawal of the proposed 2019 final dividend payment to shareholders, equating to £8.6 million, and no interim dividend paid, which 

last year amounted to £6.8 million.

 – Restructuring programme (which is ongoing) to ensure the Group’s operational structure is fit for purpose and is aligned with guest 

demand for the short and medium term. 

 – Voluntary temporary fees and salary reductions in the second quarter of 2020; 100% cut of the fees and salary respectively for the 

Chairman of the Board and the President & CEO, as well as a 20% salary reduction across all members of the Executive Leadership Team. 

 – Deferral of 2019 discretionary staff incentive payments (for which targets have been met), at an aggregate value of £1.8 million with 

such payments reconsidered, if appropriate, in due course.

 – Reviewed and reprioritised capex requirements for the development pipeline; resulting in the pausing of the project in New York. 
 – Reviewed and reprioritised all areas of discretionary spend, reducing this to business-critical investments only.
 – Deferred loan amortisations for 2020 at an aggregated amount of £6.1 million. 
 – In addition to cash flow saving measures, the Group also secured four facilities that provide the Group with further cash support 
throughout this period of cash burn. These include two revolving credit facilities totalling £50 million, one term loan totalling to 
€10 million and one construction loan that provides for a temporary £41.1 million to be drawn for general purposes. 

52

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT The Group’s cash flow measures outlined above have enabled it to reduce its quarterly cash outflow (‘cash burn’). Further details in the 
Group’s cash flow in the four quarters of 2020 are provided in the table below:

Operational cash flow (including working capital)
Investment in properties
Debt service including leases and unit holders 
in Park Plaza Westminster Bridge London
New facilities
Other exceptional items (including FX)
Total cash movement

Cash at beginning of period
Cash at end of period 
Undrawn facilities at end of period1

Three months 
ended 31 
March 2020 
£ million
6.2
(18.1)

Three months 
ended 30 
June 2020 
£ million
(3.1)
(16.3)

Three months 
ended 30 
September 
2020 
£ million
(3.9)
(19.5)

Three months 
ended 31 
December
 2020 
£ million
(4.4)
(11.0)

Twelve months 
ended 31 
December 
2020 
£ million
(5.2)
(64.9)

(13.6)
4.9
17.5
(3.1)

153.0
149.9
4.1

(10.7)
16.8
0.4
(12.9)

149.9
137.0
63.0

(7.8)
26.5
0.1
(4.6)

137.0
132.4
63.0

(9.8)
8.7
(1.7)
(18.2)

132.4
114.2
83.4

(41.9)
56.9
16.3
(38.8)

153.0
114.2
83.4

1  The amount of undrawn facilities as at 31 December 2020 is £83.4 million which comprise the £41.1 million undrawn amount in the art’otel london hoxton 

facility and an undrawn amount of £42.3 million in the two revolving credit facilities. 

The main adjustment to the normalised profit included in the Group’s financial statements is adding back the IFRS depreciation charge, 
which is based on assets at historical cost, and replacing it with a charge calculated at 4% of the Group’s total revenues. This represents 
the Group’s expected average cost to maintain the estate in good quality. The basis for calculating the Company’s 2020 adjusted EPRA 
earnings of £(52.1) million (2019: £54.2 million) and the Company’s adjusted EPRA earnings per share of (123) pence (2019: 128 pence) is 
set out in the table below.

53

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
F I N A N C I A L   R E V I E W   C O N T I N U E D

Earnings attributed to equity holders of the parent company
Depreciation and amortisation expenses

Revaluation of Park Plaza County Hall London Income Units

Changes in fair value of financial instruments

Non-controlling interests in respect of the above3

EPRA earnings

Weighted average number of shares (LTM)

EPRA earnings per share (in pence)

Company specific adjustments1:

Capital loss on buy-back of Income Units in Park Plaza Westminster Bridge London

Remeasurement of lease liability4

Other non-recurring expenses (including pre-opening expenses)9

Government settlement purchase of hotel Riviera7

Gain from settlement of legal claim6

Adjustment of lease payments5

Insurance settlement10

Investment tax credit8

Maintenance capex2

Non-controlling interests in respect of the above3

Company adjusted EPRA earnings1

Company adjusted EPRA earnings per share (in pence)

Reconciliation Company adjusted EPRA earnings to normalised reported 
profit before tax

Company adjusted EPRA earnings 

Reported depreciation11 

Non-controlling interest in respect of reported depreciation

Maintenance capex2

Non-controlling interest on maintenance capex and the company specific 
adjustments

Adjustment of lease payments5

Investment tax credit8

(Loss) profit attributable to non-controlling interest 

Reported tax 

Normalised (loss) profit before tax

12 months ended 
 31 December 2020 
£ million
 (81.7)
 46.6 

12 months ended 
 31 December 2019 
£ million
 33.9 
 41.7 

 2.4 

 0.2 

 (8.1)

 (40.6)

 (0.9)

 (0.7)

 (7.8)

 66.2 

 42,466,006 

 42,390,693 

 (96)

 – 

 3.4 

 2.0 

 1.5 

 – 

 (2.6)

 (10.0)

 (1.8)

 (4.0)

 – 

(52.1)

(123)

(52.1)

(41.3)

8.1

4.0

–

2.6

1.8

(12.2)

(0.7)

(89.8)

 156 

 0.7 

 3.4 

 0.8 

 – 

 (1.1)

 (2.2)

 – 

 (5.1)

 (14.3)

 5.8 

54.2

128

54.2

(41.7)

7.8

14.3

(5.8)

2.2

5.1

8.7

(4.1)

40.7

1  The ‘Company specific adjustments’ represent adjustments of non-recurring or non-trading items.
2  Calculated as 4% of revenues, which represents the expected average maintenance capital expenditure required in the operating properties.
3  Non-controlling interests include the non-controlling shareholders in Arena and third party investors in income units of Park Plaza Westminster Bridge 

London.

4  Non-cash revaluation of finance lease liability relating to minimum future CPI/RPI increases.
5  Lease cash payments which are not recorded as an expense in the Group’s income statement due to the implementation of IFRS 16.
6  Release of accrual as a result of a settlement reached in a legal dispute in Croatia with Pula Herculanea d.o.o (see Note 25b in the annual consolidated 

financial statements).

7  Execution of the sale and purchase agreement with the Republic of Croatia related to Guest House Riviera Pula (see Note 5d in the annual consolidated 

financial statements).

8  Relates to investment tax credit received in Croatia and change in tax rate (see Note 27 in the annual consolidated financial statements).
9  Mainly relates to write-off value of fixed assets due to reconstruction of Hotel Brioni Pula (disposal of asset due to reconstruction).
10 Net insurance proceeds received in relation to one of the Group’s UK hotels.
11 Reported depreciation excluding impairments of property, plant and equipment and right-of-use assets.

54

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Funding 
During the year additional funding was secured, the Group utilises various financing options. Additional funding was secured during the 
year to strengthen liquidity. 

A new three-year £20 million Rolling Credit Facility was secured against Park Plaza London Waterloo, which can be used for the general 
working capital requirements of the Group. £14.7 million of this facility was undrawn at the year end. 

The Group also agreed a three-year £30 million revolving credit facility backed by the UK Government (£27.5 million undrawn at balance 
sheet date), and it entered into a three-year €10 million (£9.1 million) term facility backed by the Dutch government in August 2020. 
Both these facilities were secured with the Group’s current banking partners.

Despite the pandemic, the Group secured up to £180 million of funding for completion of the construction of art’otel london hoxton, its 
largest pipeline development project. This facility offers the Group the ability to temporarily draw up to £41.1 million, if required, for any 
cash flow needs the Group may encounter in the short term. 

In the case of traditional bank funding, whereby assets are typically ringfenced into single or Group facilities, the loan to value ratio 
policy varies between 50% and 65%, depending on the location of the asset. The current net bank debt leverage of the Group stands 
at 37.1% (2019: 29.4%). 

Through liaison with our lenders we have, where necessary, postponed financial covenant testing and amortisation of existing facilities 
until 2022. Deferred loan amortisations for 2020 and 2021 at an aggregated amount of £6.1 million and £7.9 million respectively. 
The Group is currently in compliance with respect to its loan-to-value covenants.

The Group’s total assets (properties at fair value) represent a value after the deduction of lease liabilities and unit holder liabilities. 
Accordingly, in the total loan-to-value (LTV) analysis of the Group, management considers the value of the freehold and long leasehold 
assets (net of these liabilities) compared with its bank funding (i.e. excluding the lease and unit holder liabilities), which management 
believes is the most accurate representation of the Group’s total leverage position.

Bank financing
Over 5-year debt
Less than 5-year debt
Cash and cash equivalents
Net bank debt

Equity
– Reported
– Market value restatement
Equity attributable to shareholders of the Group1
Non-controlling interest
– Reported
– Market value restatement2
Equity attributable to non-controlling interest

Total equity

Group’s total asset (properties at fair value)
Net bank debt leverage

 £m

 609.4 
 148.0 
121.2
636.2

 309.6 
 638.0 
 947.6 

 95.4 
 34.9 
 130.3 

1,077.9

1,714.1
37.1%

1  Equity attributable to shareholders of the Group based on EPRA NRV excluding the £13.2 million effect due to exercise of dilutive options.
2  The market value restatement for the equity attributable to non-controlling interest represents the minority’s share in the EPRA NRV adjustments.

The Group reported a gross bank debt liability of £757.4 million (31 December 2019: £678.3 million) and net bank debt of £636.2 million 
(31 December 2019: £514.7 million). Net bank debt increased by £121.5 primarily due to the cash burn during the period of COVID, capital 
expenditures as part of our development pipeline and the first time consolidation of the bank loan for the New York project after the 
acquisition of the remaining interests in the project in January 2020.

55

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020F I N A N C I A L   R E V I E W   C O N T I N U E D

The table below provides a further breakdown of the Group’s bank debt position.

Loan maturity profile at 31 December 2020 (£m)

£m

Total 
757.4

1 year
36.4

2 years
22.0

3 years
25.1

4 years
45.4

5 years Thereafter 
609.4

19.1

 – Average cost of bank debt 3.1%
 – Average maturity of bank debt 5.8 years
 – Group average bank interest cover (1.2) (2019: 4.4)

Key characteristics debt for operating properties
 – Limited to no recourse to the Group for the asset backed loans
 – Asset backed 
 – Borrowing policy 50–65% loan-to-value 
 – Portfolio and single asset loans 
 – 21 facilities with 11 different lenders 
 – Covenants on performance and value (facility level)

Cover Ratios

2019
2020

ICR1
4.4x
(1.2)x

DSCR2
2.7x
(0.4)x

1  EBITDA, less unitholder and lease payments, divided by bank interest.
2  EBITDA, less unitholder and lease payments, divided by the sum of bank interest and yearly loan redemption.

Acquisitions and development pipeline
In our strategy to drive long-term value we take a disciplined, focused approach to capital deployment. We aim to optimise the value 
of our existing portfolio and, where appropriate, extract value to fund new development opportunities in order to drive sustainable 
long-term growth. We are disciplined in selecting and progressing an investment opportunity, only targeting real estate with upside 
potential which fits our long-term growth strategy and above all creates strong shareholder value.

The Group’s acquisition criteria include:

 – prime location; 
 – attractive geographies (this includes territories where the Group is not currently present);
 –  opportunity to create significant capital value; and
 –  risk adjusted accretive IRRs.

In 2020, we completed a sale and purchase agreement for Guest House Hotel Riviera in Pula, Croatia (£4.4 million) and acquired 88 Rooms 
Hotel in Belgrade (£5.4 million). In addition, we entered into a 45-year lease agreement at a property in Zagreb Croatia, for the planned 
development and operation of a 115-room hotel. 

The Group has an active pipeline of £200+ million plus development pipeline of new hotels, including the development in Hoxton, 
London. Our owner operator model enables us to have full control over this pipeline and considering the challenging market conditions, 
we thoroughly reviewed and reprioritised our development capex requirements. In the summer of 2020, we took the decision to pause 
our project in New York. 

56

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Dividend
On 19 March 2020, the Board of Directors announced its decision to withdraw its proposal for a final dividend of 20 pence per share 
(equating to £8.6 million) in respect of 2019 to preserve cash in the business in light of the severe cash flow implications that COVID-19 
has on the Group’s cash flow. 

The Group recognises the importance of dividend, however, given the uncertainty pertaining to the pandemic and its impact on 
the future cash requirements for the Group, the Board did not propose an interim dividend in respect of the six-month period ended 
30 June 2020 and nor is it proposing a final dividend for the year ended 31 December 2020. 

Dividend growth as % of adjusted EPRA earnings:

2014
2015
2016
2017
2018
2019
2020

Dividend 
 per share
 (pence) 
19
20
21
24
35
17
–

Adjusted EPRA 
earnings per share 
(pence)
91
96
97
104
115
128 
(123)

Dividend as % of
 EPRA earning 
per share 
21%
21%
22%
23%
30%
13%
–

The Group does intend to pay its shareholders a dividend, although does not consider this appropriate with the current negative cash 
flows. The Board will continue to review its dividend policy and any future dividend payments will be aligned to performance and 
underlying free cash flows of the business.

Daniel Kos
Chief Financial Officer & Executive Director

57

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020B U S I N E S S   R E V I E W

Our focus is on opening 
our properties and 
delivering on our 
long-term strategy 

“ As soon as measures are 
eased we will be focusing on 
reopening our properties, 
rebuilding our teams, capturing 
market share and delivering on 
our longer-term strategy”

We were thrilled to be entering 2020 as we 
had just come out of a major repositioning 
and investment programme of well over 
£100 million and we were well on track for 
2020 to be our best financial year ever. 
The pandemic took the world by surprise 
and left many in shock and distress. 

Our experienced Board and leadership 
started taking decisive actions, dealing 
with both the immediate impact, whilst 
also preserving a long-term view for our 
Group see pages 28–30.

Team strength 
I have been with PPHE Hotel Group for well 
over a decade and 2020 was the first year 
in my new role of Deputy CEO and COO. 
It has naturally been a very testing year for 
us all, but for me personally it has also been 
rewarding in many ways, as I feel privileged 
to be working with so many incredible team 
members who stood up and really gave 
their all to manage our Group through this 
unprecedented crisis. 

Cash  
preservation

Aligning organisation to 
new demand levels

Greg Hegarty
Deputy Chief  
Executive Officer &  
Chief Operating Officer

OUR CORE FOCUS  
LOOKING FORWARD 

Safety and well-being of team  
members and guests

Revenue  
generation

Motivating and  
engaging teams

58

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT A 30-year plus growth track record 
Expansion and new developments are an 
essential part of our Group’s DNA and our 
future pipeline is filled with great potential. 
Under the leadership of Regional Vice 
Presidents and Arena’s leadership team, I 
am excited about the next chapter for our 
portfolio. We will be further strengthening our 
position in London, with two hotels under 
construction and two land sites earmarked for 
development, in 2021 we will see the relaunch 
of our flagship art’otel in Amsterdam and we 
have several projects in Croatia and Serbia. 

Delivering on our strategy
Rest assured that as soon as measures 
are eased and markets reopen and stabilise, 
we will be focusing on reopening our 
properties, re-engaging and rebuilding our 
teams, capturing market share, driving our 
developments and delivering on our 
longer-term strategy. 

Greg Hegarty
Deputy Chief  
Executive Officer &  
Chief Operating Officer

There are countless examples of individuals 
and teams who went above and beyond in 
their actions to protect our guests, our team 
members, people in our local communities 
and to support our Company.

Throughout this report, and especially 
in the Responsible Business section (pages 
72–81), you will find examples of some 
of the excellent work undertaken, from 
providing accommodation to key workers, to 
secondments at the NHS and from providing 
safer places for guests to stay, and for team 
members to work at, by implementing 
rigorous new cleaning protocols.

We will forever be grateful to our team 
members – both past and current – for their 
dedication, hard work and support during 
this difficult period.

The DNA of each property 
As owner/operator, we are fully involved 
from property acquisition or development, 
through to the design and development 
and ultimately, the day-to-day operation. 
This means that each and every property 
has a special place in our hearts but what 
makes each property special is the teams 
that operate these hotels. It was therefore 
with much regret that we had to make 
significant changes to our workforce during 
2020. The severity of the pandemic was as 
such that, despite utilising all government 
support scheme, voluntary pay reductions 
and many other sacrifices that we had to 
restructure most of our teams, both in the 
properties and in the support offices. 

Such decisions were not made easily and we 
wish all of those that left our Group under 
these circumstances all the best for the future, 
and perhaps our paths may cross again. 

Protecting future margins
One of our key areas of focus was to 
protect the Company’s cash position 
and we had to ensure that our teams 
were going to be aligned to new demand 
and more subdued demand levels, and 
factoring in property closures, distancing 
measures and other macro factors. 
The changes implemented, paired with the 
many operational and capital expenditure 
savings achieved, should result in a positive 
impact on margins when we reopen. 

Evolving our operations 
Our operating teams deserve a lot of credit 
for the constant changes in the properties, 
with several periods of closure and reopening 
and with frequent changes to our product 
and service offering, new measures being 
introduced and guest expectations. 
One of the areas we are very proud of is the 
acceleration of our Contactless Services 
offering, which minimises guest and team 
member interactions for matters such as 
check-in, ordering of food and drink, 
contactless payment options and real time 
messaging and chat. Together with our 
Reassuring Moments programme, outlined 
in more detail on pages 22 and 23, they have 
provided us with a very solid platform for our 
guests to use and take comfort from. 

The recovery 
The road ahead will be one of recovery and 
rebuilding and the vaccination programmes 
give us confidence that recovery is on the 
horizon. Throughout history, the travel 
sector has proven to be highly resilient and 
I believe we are well placed to benefit early 
from such recovery. 

What gives us confidence 
Our property portfolio is new, or has been 
significantly invested in, our properties are 
typically located in highly central locations, 
our teams are keen to start welcoming guests 
again and they are well prepared with robust 
training programmes and protocols in place. 
When markets reopen, we anticipate the initial 
demand to be domestic or from surrounding 
countries and these are typically our strongest 
markets already, and we demonstrated this in 
our 2020 summer performance. 

  See road to recovery on page 26

59

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020B U S I N E S S   R E V I E W   C O N T I N U E D

Operational performance
The Group’s UK operations were well-
placed to benefit from the recently 
completed major investment programmes 
at several of its London hotels. 

In January and February trading was 
strong, and all of our central London hotels 
outperformed the market. However, when 
the nationwide lockdown came into force on 
23 March, nine of the Group’s 10 UK hotels 
(owned, managed, franchised) were closed 
in line with government requirements 
and these properties remained closed 
throughout the second quarter. As per the 
government mandate, all restaurants and 
bars were also closed in the quarter. 

Park Plaza Westminster Bridge London 
was kept open to support key workers 
including government workers and local 
schools and communities. The hotel 
provided accommodation, meals and other 
services such as laundry at significantly 
reduced rates. In addition, the Group 
seconded more than 70 team members to 
provide facility services at the hospital and 
this number has since increased to 145 team 
members working at the Guy’s and St. 
Thomas Trust, assisting with support services 
(including 70 team members assisting with 
the roll-out of the vaccination programme).

When government restrictions were eased 
on 4 July, several hotels were reopened with 
enhanced health and safety protocols in 
place to protect guest and team members. 
However, from October onwards, the 
government’s tiered system, restricting 
movement in certain areas of the country, a 
second national lockdown from 5 November 
and 2 December, followed by further 
tightening of restrictions in London and the 
South East of England in December had 
a significant impact on performance in 
the region. 

Reported in GBP (£)

Dec-20

Dec-19
 £56.5 million   £207.4 million 
 £71.0 million 
 £70.7 million 
87.7%
 £152.4 
 £133.7 
 £39.0 million   £152.7 million 
34.1%

 £1.9 million 
 £1.5 million 
29.0%
 £116.6 
 £33.8 

2.6%

% change
(72.7)%
(97.3)%
(97.9)%
(5,870) bps
(23.5)%
(74.7)%
(74.5)%
(3,150) bps

UN ITED K I N G D O M   
PE R FO R M A N CE

Property portfolio 
The Group has a well-invested portfolio in 
the upper upscale segment of the London 
hotel market, consisting of approximately 
3,200 rooms in operation with a further 
approximate 1,100 rooms in the pipeline. 
Four of the Group’s London hotels are in 
the popular South Bank area of London, 
with further properties in the busy Victoria, 
fashionable Marylebone and well-
connected Park Royal areas. There are 
also three properties in the UK regional 
cities of Nottingham, Leeds and Cardiff. 

Hotels with an ownership interest include: 
Park Plaza London Riverbank, Holmes Hotel 
London, Park Plaza Victoria London, Park 
Plaza Westminster Bridge London, Park Plaza 
London Waterloo, Park Plaza County Hall 
London2, Park Plaza London Park Royal, Park 
Plaza Leeds and Park Plaza Nottingham. 
Park Plaza Cardiff2 operates under a 
franchise agreement. 

Total value of UK 
property portfolio1 

£894m

Operations

UK
Total revenue
EBITDAR
EBITDA
Occupancy
Average Room Rate
RevPAR
Room revenue
EBITDA %

1   Independent valuation by Savills in December 2020 and excluding the London development sites art’otel 

london hoxton and Westminster Bridge Road. 

2   Revenues derived from these hotels are accounted for in Management and Holdings and their values and 

results are excluded from the data provided in this section.

60

Consequently, total reported revenue fell by 
72.7% to £56.5 million. Reported RevPAR was 
74.7% lower than the prior year. Occupancy fell 
to 29.0% and average room rate was 23.5% 
lower at £116.6. The Group took rapid action 
to minimise the impact of the closures, 
including accessing the COVID-19 Job 
Retention Scheme, business rate holidays and 
restructuring operations to lower demand in 
the short to medium-term, resulting in a 
reduction in operational and support roles. 

Notwithstanding the actions taken, 
Reported EBITDAR was £1.9 million 
(2019: £71.0 million), and EBITDA declined 
to £1.5 million (2019: £70.7 million). 

UK hotel performance compared to the wider 
market has been quite positive. We were 
quick to respond to the changes in the 
market and opened nearly all hotels when 
the restrictions eased, with only Park Plaza 
London Waterloo and Park Plaza London 
Riverbank remaining closed throughout. 
Park Plaza Westminster Bridge London 
remained open and accommodated 
essential workers. From July up to the end of 
September, before the introduction of the UK 
Government’s Tier system in October, the 
majority of our operational London hotels 
performed ahead of their respective markets. 
Both Leeds and Nottingham performed well 
against their markets in both occupancy and 
average room rate over summer. The type of 
business was primarily leisure-focused 
and was predominantly domestic.

Asset management projects
The final phase to reposition Holmes 
Hotel London was completed in the year. 
The subterranean self-contained space 
has been reconfigured into meetings and 
events space, with break out spaces and a 
private pantry. These uniquely designed 
spaces, ideal for team away days and 
brainstorm sessions, will be launched 
in 2021 when market conditions allow. 

Development pipeline 
The Group has various developments in 
its London pipeline. In April, the Group 
secured £180 million of funding with Bank 
Hapoalim B.M. for the development of 
art’otel london hoxton. The development, 
which is in one of London’s most exciting 
neighbourhoods, will comprise a new 
27-storey building accommodating 
343 hotel rooms and suites, five floors 
of office space, gym, swimming pool, 
wellness facilities and art gallery space. 
The development project is progressing, 
and construction has been extended to 
44 months from June 2020. The project is 
expected to complete by 2024.

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT In December 2019, the Group acquired a 
vacant freehold site on London’s South Bank 
(79-87 Westminster Bridge Road) with the 
intention of converting the property into a 
new hotel and office space. Planning for the 
mixed-use development has been submitted.

Late 2020, the Group successfully obtained 
planning permission for the development 
of a mixed-use scheme consisting of a 
465-room hotel, 6,000m² of light industrial 
space and 3,000m² of state of the art 
co-working offices, gym and swimming pool 
adjacent to its Park Plaza London Park Royal 
property, an ideal location in close proximity 
to Heathrow Airport, Wembley Stadium, 
various film studios and with easy access to 
central London. The Group intends to secure 
funding and commence development in due 
course, creating further value for the Group. 

Development of art’otel london battersea 
power station by the Battersea Power 
Statement Development Company is 
progressing. On completion, which is 
expected by 2022, the hotel will be managed 
by the Group under a long-term contract. 

The UK hotel market*
COVID-19 severely disrupted the hospitality 
industry in 2020, with many countries 
imposing restrictions on domestic and 
international travel, country and regional 
level lockdowns, restrictions on services 
offered by hotels due to social distancing 
measures and in some cases, total hotel 
closures. This has restricted visibility on 
performance at a hotel competitor set level 
but at a Country/City market data level, 
the impact can be assessed. The below 
is based on full inventory availability 
compared to the same period in 2019.

United Kingdom
On a full year basis, the impact on the UK 
market was a 69.2% reduction in RevPAR 
to £22.5; which was the result of 60.0% 
reduction in occupancy to 30.8% and a 22.9% 
reduction in average room rate, to £73.0. 

Full year performance saw London, which is 
PPHE Hotel Group’s main market in the UK, 
fall 77.5% in RevPAR to £28.6. The impact to 
occupancy was a drop of 68.9% to 25.7% and 
a drop in average room rate of 27.8% to £111.3.

*  Source: STR European Hotel Review TRI: 

December 2020.

art’otel london hoxton
In April 2020, the Group secured £180 million of funding to 
develop art’otel london hoxton. Construction is progressing 
on the 27-storey property which will comprise 343 hotel rooms 
(including 60 long-stay apartments and suites), five floors of 
offices, restaurants, gym facilities and meeting and events space. 
The property is expected to complete by 2024. 

art’otel london hoxton development February 2021

art’otel london hoxton artist impression

61

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020THE 
NETHE R L A N DS

Property portfolio 
The Group has ownership interests in three 
hotels in the city centre of Amsterdam and 
a fourth property located near Amsterdam 
Airport Schiphol. The portfolio also extends 
to include two owned hotels in Utrecht 
and Eindhoven. 

Total value of the Netherlands  
property portfolio1 

£280m

-

B U S I N E S S   R E V I E W   C O N T I N U E D

Operational performance
Due to the pandemic, several Dutch hotels 
and all restaurants and bars within the 
Group’s properties were temporarily closed 
in the second quarter. The remaining hotels 
operated at significantly reduced capacity 
as travel and lockdown restrictions hindered 
demand. As government restrictions were 
lifted in the summer, the Group reopened 
properties in the Netherlands with new 
health and well-being protocols in place. 
However in the autumn, the rise in infections 
in the country resulted in the reintroduction 
of government restrictions which were then 
further tightened in December. While the 
Group’s hotels remained open, restaurants 
and bars in the properties were closed.

As a result, total revenue in euros fell to 
€16.8 million (€61.4 million). RevPAR was 
significantly impacted in the period and 
fell to €28.0 million (2019: €122.9), due to 
the sharp decline in occupancy to 25.3% 
(2019: 86.2%) and 22.4% reduction in 
average room rate to €110.6 (2019: €142.6). 

The Group took various steps to reduce 
costs and overheads in the region and 
utilised the Temporary Emergency Measure 
for Work Retention scheme. From February 
2020, the Group reviewed and made 
decisions on the non-extension temporary 
contracts. Further measures were taken 
from October onwards, restructuring and 
reducing both operational and regional 
support roles working proactively with 
two Unions and the PPHE Hotel Group 
Works Council. Nevertheless, EBITDA 
(in euros) fell to €(0.1) million 
(2019: €17.1 million).

It is worth noting that despite the extremely 
challenging market conditions, the quality 
and strength of the portfolio in the region, 
with several properties benefiting from 
major investment programmes, resulted 
in a Park Plaza Victoria Amsterdam and 
art’otel amsterdam outperformed the 
market in January and February before 
the implementation of global travel bans, 
due to the pandemic, which severely 
affected business. Park Plaza Vondelpark, 
Amsterdam narrowly performed below fair 
share. However it was starting to gather 
positive momentum after a €9.0 million 
repositioning project which completed in 
2019. Park Plaza Eindhoven and Park Plaza 
Utrecht performed above fair share in 
January and February against their markets.

Over summer (July to September) the 
demand for Amsterdam was primarily 
leisure driven with Park Plaza Victoria 
Amsterdam proving to be exceptionally 
popular with guests compared with 
considerable higher occupancies than 
the market. Guest nationality was largely 
European with a high percentage of guests 
coming from Germany, the Netherlands, 
France and Belgium. Park Plaza Victoria 
Amsterdam and Park Plaza Vondelpark, 
Amsterdam performed in excess of fair 
share against the Amsterdam market. 
Park Plaza Eindhoven also performed 
above fair share over this period. 
art’otel amsterdam has remained 
closed over summer.

Reported in GBP ² (£)

Reported in Local Currency Euro (€)

Dec-20
 £14.9 million 
 £0.0 million 
 £(0.1) million 
25.3%
 £98.3 
 £24.9 
 £9.8 million 
(0.4)%

Dec-19
 £53.8 million 
 £15.0 million 
 £15.0 million 
86.2%
 £124.8 
 £107.6 
 £40.3 million 
27.9%

% change

Dec-20
(72.2)%  €16.8 million 
(100.1)%  €0.0 million 
(100.4)%  €(0.1) million 
25.3%
(6,090) bps
 €110.6 
(21.2)%
(76.9)%
 €28.0 
(75.7)%  €11.0 million 
(0.4)%

(2,830) bps

Dec-19
 €61.4 million 
 €17.2 million 
 €17.1 million 
86.2%
 €142.6 
 €122.9 
 €46.0 million 
27.9%

% change
(72.6)%
(100.1)%
(100.4)%
(6,090) bps
(22.4)%
(77.2)%
(76.1)%
(2,830) bps

Operations

The Netherlands
Total revenue
EBITDAR
EBITDA
Occupancy
Average Room Rate
RevPAR
Room revenue
EBITDA %

Independent valuation by Savills in December 2020.

1 
2  Average exchange rate from Euro to Pound Sterling for the year to December 2020 was 1.12 and for the year to December 2019 was 1.14, representing 

a 1.6% decrease. 

62

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT -

Netherlands hotel market*
COVID-19 severely disrupted the hospitality 
industry in 2020, with many countries 
imposing restrictions on domestic and 
international travel, country and regional 
level lockdowns, restrictions on services 
offered by hotels due to social distancing 
measures and in some cases, total hotel 
closures. This has restricted visibility on 
performance at a hotel competitor set level 
but at a Country/City market data level, 
the impact can be assessed. The below 
is based on full inventory availability 
compared to the same period in 2019.

The Netherlands
On a full year basis, the impact on the 
Netherlands market was a 71.7% reduction 
in RevPAR to €26.1; which was the result of 
62.8% reduction in occupancy to 28.1% and 
a 23.9% reduction in average room rate, 
to €93.3.

Full year performance saw Amsterdam, 
PPHE Hotel Group’s main market in the 
Netherlands, fall 79.3% in RevPAR to €24.7. 
The impact to occupancy was a drop of 
70.9% to 23.7% and a drop in average room 
rate of 28.8% to €104.7.

*  Source: STR European Hotel Review TRI: 

December 2020.

Park Plaza Victoria Amsterdam

Park Plaza Vondelpark, Amsterdam

63

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020B U S I N E S S   R E V I E W   C O N T I N U E D

CROATI A

Property portfolio 
The Group’s subsidiary, Arena Hospitality 
Group (Arena), owns and operates a 
Croatian portfolio of seven hotels, four 
resorts and eight campsites, all of which 
are located in Istria, Croatia’s most 
prominent tourist region. Four of Arena’s 
properties in Croatia are Park Plaza 
branded whereas the remainder of their 
portfolio operates independently or as 
part of the Arena Hotels & Apartments 
and Arena Campsites brands.

Total value of Croatian 
property portfolio1 

£243m

Operational performance
The Group’s Croatian operations are highly 
seasonal. Most of the properties are closed 
in the first quarter, and usually trade from 
Easter with peak season in July and August. 
Two thirds of revenue in the region is 
generated in the third quarter. 

The pandemic and associated government 
lockdowns led to a delayed opening of 
hotels, resorts and campsites for the 2020 
summer season. As lockdown restrictions 
in Croatia and the surrounding countries 
were eased from the end of May, campsites 
on the Istrian Peninsula began to reopen, 
closely followed by the opening of selected 
hotels and resorts. Summer season 
bookings and arrivals gradually increased 
throughout June, intensifying in July and 
peaking in mid-August. The business mix 
was substantially different this year, with 

the Campsites contributing proportionally 
more to the overall results due to their 
increased popularity and high margins.

However, from mid-August, several feeder 
countries, including Austria, Italy and 
Slovenia, changed their foreign travel 
advice on Croatia. This led to a sudden 
change in demand, early departures, 
cancellations and limited new bookings, 
curtailing the peak season. 

Throughout the period, the Group utilised 
employee-related support schemes 
as well as other measures to reduce tax 
and contributions available from the 
government. Nevertheless, total revenue 
(in Croatian Kuna) was HRK 158.7 million. 
RevPAR declined to HRK 231.1, reflecting 
occupancy of 30.4% (2019: 63.1%) and a 
1.4% reduction in average room rate to 

Hotel Brioni Pula 

Operations

Croatia
Total revenue
EBITDAR
EBITDA
Occupancy3
Average Room Rate3
RevPAR3
Room revenue
EBITDA %

Reported in GBP ² (£)

Reported in Local Currency HRK

Dec-20
 £18.7 million 
£1.1 million 
£0.4 million 

Dec-19
 £61.1 million 
 £19.4 million 
 £18.2 million 

% change

Dec-20
(69.4)%  HRK 158.7 million 
(94.3)%  HRK 9.4 million 
(98.0)%  HRK 3.1 million 

Dec-19
 HRK 519.6 million 
 HRK 164.4 million 
 HRK 154.4 million 

% change
(69.5)%
(94.3)%
(98.0)%

30.4%

 £89.8 

63.1%

 £91.1 

(3,272) bps 

30.4%

63.1%

(3,272) bps 

(1.4)%

HRK 761.1 

HRK 772.1 

 £27.3 
 £8.1 million 
1.9%

 £57.5 
 £33.5 million 
29.8%

HRK 231.1 
(52.6)%
(75.9)%  HRK 68.4 million 
1.9%

(2,787) bps 

HRK 487.1 
HRK 283.5 million 
29.7%

(1.4)%

(52.6)%
(75.9)%
(2,779) bps 

Independent valuation by Zagreb nekretnine Ltd in December 2020 and excluding Hotel Brioni (Pula) and Zagreb which are under development.

1 
2  Average exchange rate from Croatian Kuna to Pound Sterling for the year to December 2020 was 8.47 and for the year to December 2019 was 8.47, representing a 

0.0% change. 

3  The average room rate, occupancy and RevPAR statistics include all accommodation units at hotels and self-catering apartment complexes and excludes campsite 

and mobile homes. 

64

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Together these projects further the 
Group’s strategic aim to increase its 
footprint in attractive locations in 
Central and Eastern European cities.

HRK 761.1 (2019: HRK 772.1). The region 
reported an EBITDA of HRK 3.1 million 
(2019: HRK 154.4 million).

Asset repositioning projects
The second and final phase of the major 
repositioning of the Arena Grand Kažela 
Campsite in Medulin was completed ahead 
of the summer season at an investment of 
£6.0 million (this followed a 2019 investment 
of £19.0 million). The project included the 
installation of 45 new holiday homes, the 
refurbishment of the existing restaurant & 
bar and sports centre, refurbishment of four 
existing sanitary blocks and the installation 
of one new sanitary block. The repositioning 
of this campsite, the largest in the Group’s 
portfolio, is now completed. 

Two further investment upgrade projects 
were completed. The refurbishment of 146 
apartments and infrastructure works at 
Arena Verudela Beach Pula, a self-catering 
apartment resort (a £7 million investment). 
Park Plaza Histria Pula which underwent a 
soft refurbishment of all rooms, and the 
Yacht Bar & Restaurant and Lighthouse 
restaurant were refurbished. 

The major repositioning of Hotel Brioni 
Pula commenced in January 2020 and 
phase one of the construction works has 
been completed. On 8 December, Arena 
entered into a new loan agreement with 
Erste & Steiermärkische banka d.d, and 

Zagrebačka banka d.d. in Croatia, for 
€24 million (£21.5 million) to partly fund 
the project. Phase two of the repositioning 
and redevelopment is underway and Arena 
is expected to open the repositioned hotel 
during the 2021 summer season. The hotel 
occupies a spectacular location on a cliff 
providing views of the Adriatic and 
Brijuni islands. The total investment of 
HRK 260 million (£30.9 million) investment 
will reposition the property as a luxury 
upper upscale hotel with 227 rooms, 
offering an indoor pool, gym, kids 
playground and several restaurants, 
bars and meeting and events facilities. 

Acquisitions and 
development projects
On 30 January, Arena entered into 
a 45-year lease agreement for the 
development and operation of a 115-room 
hotel in Zagreb, Croatia, further extending 
its presence in Central Eastern Europe. 

On 2 June, Arena signed a sale and 
purchase agreement for Guest House Hotel 
Riviera in Pula, with the Republic of Croatia, 
for a consideration of HRK 36.5 million 
(£4.4 million). Completion of the purchase 
allows Arena to commence plans to 
reposition the property into a luxury 
branded, 80-room hotel.

Park Plaza Histria Pula 

Arena Grand Kažela Campsite

65

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020GE R M A N Y,  HU N GA RY 
A N D  SE R B I A

Property portfolio 
The Group’s portfolio in the region 
includes four properties in Berlin and one 
hotel each in Cologne, Nuremberg and 
Trier in Germany and Budapest in Hungary. 
Hotels with an ownership interest include: 
Park Plaza Berlin Kudamm3, Park Plaza 
Nuremberg, art’otel berlin mitte3, art’otel 
berlin kudamm and art’otel cologne. 
Park Plaza Wallstreet Berlin Mitte and 
art’otel budapest operate under operating 
leases and Park Plaza Trier operates under 
a franchise agreement. 

Total value of Germany, 
Hungary and Serbia  
property portfolio1

£87.2m

B U S I N E S S   R E V I E W   C O N T I N U E D

Operational performance
Whilst the year started as expected, from 
March onwards the performance in the region 
was severely impacted by the pandemic. 
While most of the Group’s hotels in the region 
remained opened and continued to operate, 
this was at a much reduced capacity. 
As government lockdown measures were 
eased in the summer, operations resumed at 
all the Group’s hotels. art’otel cologne and 
Park Plaza Nuremberg performed above fair 
share against their markets over summer with 
occupancies fairly consistent across each 
weekday. This was almost exclusively from the 
domestic market.

However, during the autumn months 
increasing infection rates in Germany 
lead to further government restrictions. 
Christmas markets and fairs which typically 
drive demand for our hotels were cancelled. 
From November overnight accommodation 
was limited to essential travel only, not 
for tourism purposes, until mid-January 
2021. A national lockdown was imposed 
in December. 

As result of the above, total revenue (in 
euros) was €9.9 million (2019: €33.7 million). 
RevPAR was €23.8 (2019: €86.2), due to the 
dramatic drop in occupancy to 25.5% 
(2019: 80.7%). Average room rate reduced 
by 12.7% to €93.4 (2019: €106.9).

During the period the Group accessed 
Kurzarbeit, the German government’s 
short-term work scheme to support jobs 
and it will continue to utilise this scheme 
as required in 2021. Nonetheless, despite 
Kurzarbeit and other steps taken to reduce 
costs in the region, EBITDA (in euros) 
decreased by 106.2% to €(0.1) million 
(2019: €9.9 million). 

Acquisition and asset 
management projects
Arena announced on 17 December that 
it had entered into a HRK 32.0 million 
loan agreement with AIK Banka a.d for 
the acquisition of 88 Rooms Hotel in 
Belgrade, Serbia. 

The purchase completed on 29 December 
2020 for a total consideration of HRK 
45.0 million (£5.4 million).

The Group intends to invest in a soft 
refurbishment of public areas and rooms 
at art’otel budapest.

Germany hotel market* 
COVID-19 severely disrupted the hospitality 
industry in 2020, with many countries 
imposing restrictions on domestic and 
international travel, country and regional 
level lockdowns, restrictions on services 
offered by hotels due to social distancing 
measures and in some cases, total hotel 
closures. This has restricted visibility on 
performance at a hotel competitor set level 
but at a Country/City market data level, 
the impact can be assessed. The below 
is based on full inventory availability 
compared to the same period in 2019.

Germany
On a full year basis, the impact on the German 
market was a 65.1% reduction in RevPAR to 
€25.7; which was the result of 59.9% reduction 
in occupancy to 28.6% and a 12.9% reduction 
in average room rate, to €89.8. 

Full year performance saw Berlin, PPHE Hotel 
Group’s main market in Germany, fall 69.1% in 
RevPAR to €24.2. The impact to occupancy 
was a drop of 63.8% to 28.7% and a drop in 
average room rate of 14.8% to €84.5.

*  Source: STR European Hotel Review TRI: 

December 2020.

Operations

Germany
Total revenue
EBITDAR

EBITDA
Occupancy
Average Room Rate
RevPAR
Room revenue
EBITDA %

Reported in GBP ² (£)

Reported in Local Currency Euro (€)

Dec-20
 £8.8 million 
£(0.1) million

Dec-19
 £29.5 million 
 £9.1 million 

 £(0.1) million
25.5%
 £83.0 
 £21.2 
 £6.8 million 
(6.2)%

 £8.7 million 
80.7%
 £93.6 
 £75.5 
 £24.2 million 
29.5%

% change

Dec-20
(70.2)%  €9.9 million
(106.0)% €(0.1) million

(106.3)%  €(0.1) million
25.5%
(5,514) bps 
 €93.4 
(11.3)%
 €23.8 
(71.9)%
(71.9)%  €7.7 million 
(6.2)%

 (3,572) bps 

Dec-19
 €33.7 million 
 €10.4 million 

 €9.9 million 
80.7%
 €106.9 
 €86.2 
 €27.7 million 
29.5%

% change
(70.6)%
(105.9)%

(106.2)%
(5,514) bps 
(12.7)%
(72.4)%
(72.3)%
(3,572) bps 

1 

Independent valuation by Savills in December 2020 with the exception of the 88 Rooms Hotel in Belgrade, Park Plaza Wallstreet Berlin Mitte and art’otel budapest 
which are  measured at book value.

2  Average exchange rate from Euro to Pound Sterling for the year to December 2020 was 1.12 and for the year to December 2019 was 1.14, representing a 

1.6% decrease. 

3  Revenues derived from these hotels are accounted for in Management and Central Services performance and their values and results are excluded from the data 

provided in this section.

66

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT M A N AGEMENT A N D 
CE NTR AL SERV I CE S 
PE R FO R M A N CE

Our performance
Revenues in this segment are primarily 
management, sales, marketing and 
franchise fees, and other charges for 
central services. 

Management, Group Central Services 
and licence, sales and marketing fees are 
calculated as a percentage of revenues and 
profit, and therefore these are affected by 
underlying hotel performance.

These are predominantly charged 
within the Group and therefore eliminated 
upon consolidation. For the year ended 
31 December 2020, the segment showed 
a negative EBITDA as both internally and 
externally charged management fees did 
not exceed the costs in this segment. 

Total revenue before elimination
Revenues within the consolidated Group
External and reported revenue
EBITDA

Reported in GBP (£)

Year ended 
31 Dec 2020
£14.4 million
£(11.6) million
£2.8 million
£(11.3) million

Year ended
 31 Dec 2019
£44.3 million
£(38.4) million
£5.9 million
£10.3 million

art’otel berlin mitte

Park Plaza Nuremberg

67

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020S TA K E H O L D E R   E N G A G E M E N T

Fostering communication in  
all of our business relationships  
and understanding the views  
of all our stakeholders

W hy t h ey  m a t te r to u s:
Our team members create and deliver our guest experiences, 
ensuring that guests’ expectations are fully met. Investment into our 
talented team members is an investment into our pool of future 
leaders and into our ability to offer exceptional service. 

W h a t  m a t te r s  to  t h e m:
 – Feeling safe at work
 – Feeling valued for their work and skill set
 – Being rewarded for their work and dedication
 – Opportunities for career progressions and internal 

promotions

 – Developing their own skills and experience through training 

and learning

 – Open conversation about work environment, benefits and 

opportunities

 – Opportunities to engage in Responsible Business initiatives 
and support social and community causes through their work

 – Being a part of an engaging, positive culture
 – Feeling welcome, secure and part of a culture of respect and 

collaboration

 – Knowing that their concerns are communicated, heard and 

considered with care from the Leadership Team at the hotel, 
at the corporate level and by the Board

H ow  w e e n g a g e d:
 – Site visits in January and February by our Deputy Chair, 
Remuneration Chair, Nominations Committee Chair

 – Site visits as frequently as possible by our Chair and CEO/

Executive Director 

 – Regular site visits in the Netherlands throughout lockdowns 

by our CFO/Executive Director 

 – Pulse survey conducted in the Netherlands and operational 
settings with results reported to our Deputy Chairman; 
 – Weekly ‘Staying Connected’ email newsletters sent to 

business email addresses and personal addresses for those 
team members on furlough, with video interviews and Q&A 
sessions with Executive Directors and senior leadership, 
business updates, mental health guidance, self-learning 
initiatives and advice on best practice ways to work from 
home

 – Updates on workforce well-being provided to the Non-

Executive Directors

 – Open dialogue on redundancies between regional HR and 

Non-Executive Directors throughout the year

  For more information on workforce engagement, please see 
the Deputy Chairman statement on page 82 and Our People 
section on pages 74 to 77

TE A M M EM B ER S

The Board relies heavily on site visits as a means of interacting 
with the workforce in an authentic yet punctilious manner. 
Site visits allow the opportunity to plan meetings with specific 
teams and team members while allowing for organic 
engagement by way of the Directors staying at the property 
and interacting with team members in the same manner as 
any other guest. This approach has proven highly effective, 
therefore the Board targeted at least two site visits for each 
Director in 2020, as provided in the 2019 Annual Report and 
Accounts. The Non-Executive Directors were also due to 
participate in our recently launched Responsible Business 
Communities Programme and work directly with the hotels’ 
Responsible Business Ambassadors. Furthermore, the Board 
has appointed our Deputy Chairman to act as the dedicated 
workforce engagement member of the Board. Finally, the 
Remuneration Chair has been tasked to review the gender 
pay gap on an annual basis.

  For more information, please see Remuneration 
Committee Report on pages 111 to 118

Each of these approaches has been stifled by the COVID-19 
pandemic, resulting in more limited workforce engagement. 
Restricted operations caused nearly all properties to close 
for at least some portion of the year resulting in limited 
workforce with which to engage. Gender pay gap reporting 
was suspended for the 2020 year. Travel restrictions prevented 
Site visits from March onwards. Our dedicated Non-Executive 
Director was unable to meet with the workforce in person 
from March onwards, although sessions with the Executive 
Leadership were continuing online. The Board utilised 
technology in as much as possible and was on target with 
engagement prior to the lockdown, however, the Board 
acknowledges that the limitations of the COVID-19 pandemic 
proved challenging for the workforce engagement programme.

68

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT How we engaged:
 – Despite lockdowns, received regular feedback, insights and data from 
the c.14,000 guest surveys collected in the year, in addition to c.48,000 
online guest reviews 

 – Created new online and e-tools to allow for tailored, dedicated service 

with minimal in-person contact during times of heightened social 
distancing measures, including online check-in, online ordering of food 
and drinks, guest messaging online and via WhatsApp and contactless 
payments 

 –  Ensuring access and ease of use of our website and loyalty programme
 –  Extended loyalty status for an additional 12 months for Radisson 

Rewards loyalty programme members whose status was due to expire 
in February 2020

 –  Frequently adjusted our booking terms and cancellation policies. 
 – Obtained SGS accreditation, as well as additional accreditations for 

owned/managed in the UK from the AA, VisitBritain and MIA, 
underwriting our new health and safety protocols 

 –  Regularly sent newsletters, social media posts and website updates 

on changes in local legislation and health and safety measures

 –  Received updates from our dedicated Guest Service team specifically 

to engage with guests and gather insights on our products and services 
from guest reviews, surveys and posts on social media

 –  Engagement through social media contests and promotions and real 

time interaction with guests

GUE S T S

Whether we welcomed our longstanding guests or opened our 
doors to new ones, including many healthcare and other key 
workers, their safety and comfort remained our highest priority, 
as always. As we understood that fewer guests would want to 
come into physical contact with people during their stay, our 
focus again was accelerating digital transformation initiatives.

Why they matter to us:
We put guests at the heart of everything we do. We aim to create 
valuable memories for our guests, because it is a central value of our 
Company and drives immediate value to our operations in the form of 
revenue, loyalty, reviews and feedback and increasing brand 
recognition and brand value. 

What matters to them:
 – Feeling safe when using our facilities
 – Providing access to customer support if and where required 

through multiple communication channels 

 – Offering recognisable and consistent standards across our 
diverse portfolio; yet tailored to each brand with local flair 
 – Providing unique experiences which guests will remember 
and may share with their personal or professional network 

 – Personalisation of guests’ stay and engaging service
 – Ease of making or adjusting reservations 
 – Giving access to diverse portfolio for loyalty redemption

69

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020S TA K E H O L D E R   E N G A G E M E N T   C O N T I N U E D

 – Provide event space and equipment without charge for 

certain community events and initiatives
 – Supported local food banks and food drives
 – Supported front line workers and medical personnel through 
various local activities across Croatia, the UK and Germany
 – Provided free meals to local hospital staff in communities 

within the UK, Germany and Croatia 

 – Participated in digital events for students providing advice 

and support

 – Engagement in local business associations
 – Engage in hotel trade associations in all of our 

operating regions

  For more information on how we engage and support our 
local communities, please see the Our Places section on 
pages 76 to 77

LO C AL  CO M MUN ITIE S

I N VE S TO R S

It was especially important in 2020 to ensure our investors received 
frequent updates on the business and had ongoing access to 
complete and transparent information on our governance.

W hy t h ey  m a t te r to u s:
Building long-term relationships with supportive high quality investors 
who understand and support our vision is essential for the future 
funding and continued growth of the business.

W h a t  m a t te r s  to  t h e m:
 – Clear strategy for long-term growth
 – Assurances that losses are managed and minimised 
 – Financial performance
 – Sustainability and durability of the Company to withstand 

risks and unexpected change
 – Governance and transparency
 – Confidence in Company’s leadership
 – Predictability
 – Environment, social and governance activities

H ow  w e e n g a g e d:
 – Releasing frequent and comprehensive business updates
 – Maintaining and frequently updating our investor website 
 – Holding e-roadshows with investors 
 – Offering teleconferencing access to our AGM 
 – Responding to shareholder questions 
 – Publishing of Annual Report and Accounts and half year 

results announcements, Stock Exchange announcements 
and press releases on corporate developments

In 2020, we saw an increased level of support of and 
engagement with our local communities. We were touched to 
see many of our colleagues – from Board members and senior 
management to operational team members – volunteer their 
time, donating money or taking an initiative in organising 
fund-raising activities to support our neighbourhoods. 
Our Responsible Business Communities Programme was 
launched in February 2020 and well received by our teams 
across the UK, the Netherlands and Germany. While the 
programme has been paused, we anticipate its welcome return 
upon the renewal of normalised operations.

W hy  t h ey m a t te r to u s:
Our local communities in which we operate are vital to our success. 
We understand that building lasting relationships with our neighbours 
through proactive engagement, dialogue and support fosters 
community growth and attraction to our destinations, increases asset 
values and builds opportunities. We are passionate about supporting 
them and in turn being supported by them. 

W h a t m a t te r s to t h e m:
 – Providing local employment opportunities and employing 

members of the local community

 – Supporting local institutions and participating in local 

initiatives

 – Attracting consumers to local businesses
 – Being a good neighbour by respecting noise levels and use 

of shared resources

 – Engaging local suppliers, using locally sourced products and 

highlighting local culture

 – Improving business-to-business opportunities
 – Attracting investment

H ow w e e n g a g e d:
 – Non-Executive Directors donated 50% of their salaries in the 
second quarter and 20% in the third and fourth quarters to 
Hospitality Action, a charitable organisation that offers 
assistance to all who work, or have worked within hospitality 
in the UK

 – Supported our team members who participated in local 

charity initiatives

70

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT AFFILI ATE S

SU PPLIE R S

Although our purchasing volume was affected by COVID-19, 
we continued to see the supply chain as a vital element of 
hospitality eco-system.

Why they matter to us:
Ensuring that we create close, collaborative and mutually beneficial 
relationships with key suppliers helps us to streamline processes and 
provide consistent standards across our portfolio, which in turn 
benefits our guests and other stakeholders. 

What matters to them:
 – Fair and cooperative practices
 – Predictable demand
 – Mutually beneficial terms
 – Commitment to consider responsible business practices in 

our ways of working

How we engaged:
 – Reviewed internal practices and policies, including Ethical 

Sourcing Policy

 – Worked closely with various suppliers to eliminate single-use 

plastic stirrers, cups and other utensils

 – Maintained supplier relationships and open dialogue 

throughout the year

Building on our longstanding successful partnership with 
the Radisson Hotel Group was a key long-term priority for 
the Company in 2020. We believe that the strength of this 
relationship can and should be utilised to expand our 
development aspirations.

W hy  t h ey m a t te r to u s:
We have an exclusive and perpetual licence with Radisson Hotel 
Group to operate its upper upscale Park Plaza brand in Europe, the 
Middle East and Africa, which complements our upper upscale 
lifestyle brand art’otel (which is also marketed through the Radisson 
Hotel Group). In Croatia, some of our properties utilise the locally 
targeted Arena Campsites and Arena Hotels & Apartments brands.

Ensuring we fully utilise the benefits of the Park Plaza perpetual 
licence, we work closely with Radisson Hotel Group. Key benefits 
derived from this strategic partnership include brand recognition, 
technology infrastructure such as the central reservations system, 
websites and apps, as well as global buying power and the Radisson 
Rewards™ loyalty programme. Maintaining our mutually supportive 
and collaborative relationship supports our long-term strategy and 
stability as a business. 

W h a t m a t te r s to t h e m:
 – Integration and participation in key commercial drivers 
and programmes such as radissonhotels.com, Radisson 
Rewards™ and the Radisson Meetings programme 

 – Alignment for the future direction of the Park Plaza brand in 
areas such as brand positioning, brand standards, technical 
standards, concepts, service culture and marketing

 – Financial growth and expansion

H ow w e e n g a g e d:
 – Non-Executive Directors received monthly updates on the 

affiliate relationship and discussed additional follow-up items

 – The Board reviewed the strategic plan with consideration 
given to the strength and development of the relationship

71

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020R E S P O N S I B L E   B U S I N E S S

Creating value for 
Our People, Our Places 
and Our Planet 
Inbar Zilberman
Chief Corporate and Legal Officer

OUR INTANGIBLE SOURCES OF VALUE 

Our People: 
our team, guests and 
the identity of our 
brands to them, our 
stakeholders and the 
relationships we have 
with each

Our Places: 
our properties and 
the communities that 
our properties call 
home 

Our Planet:
our Planet which 
provides for our 
every need 

Our Places

Our People

Our Planet

THESE ASSETS ARE CRITICAL TO OUR LONG-TERM 
GROWTH AND DEVELOPMENT AS WELL AS TO OUR 
IMPACT ON THE WORLD AROUND US 

72

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT “ Our business is driven by  
purpose, strong management  
and a commitment to performance 
and service. 2020 reminded us of  
the value we can create in our 
communities simply by doing  
what inspires us: creating  
inspirational hospitality.”

OUR CONTRIBUTION 
TO THE UNITED 
NATIONS SUSTAINABLE 
DEVELOPMENT GOALS

As of 2019, we restructured our Responsible 
Business programme to ensure our efforts 
contributed to the United Nations 
Sustainable Development Goals (“SDGs”). 

While we are able to relate our activities 
to most of the 17 SDGs, we believe our 
purpose and values are most closely 
aligned with five SDGs in particular. 

In 2020 we added SDG 11, Sustainable 
Cities and Communities, to our 
Responsible Business programme to 
account for the inherent emphasis placed 
on integrating sustainable and smart 
technologies in our properties as we 
develop and refurbish our properties. 

2020 presented a number of shifts in the 
way we, as a business, operated directly 
with our stakeholders and presented an 
unprecedented humanitarian challenge 
globally. The events of the year had a 
significant impact on our team members, 
altered consumer behaviour, upended our 
supply chains, stretched charitable and 
public services beyond capacity and 
challenged even the most fundamental 
of societal tenets. 

The year also called us all to act and to take 
decisive actions. Some of these, we did not 
wish to take, such as making redundancies; 
others, we embraced, such as improving 
communications to ensure we could care 
for one another remotely, supporting food 
banks stretch beyond capacity and 
supporting the health care system and 
front line workers through hospitality.

What we can see as we look back and when 
we eye the future is the great value we have 
in the strength of character in our team 
members, many of whom overcame personal 
struggles throughout the year and others 
volunteered their time and energy to support 
those in need within their local communities 
and their own team members. Through the 
collective voice of individuals, we created 
value for our stakeholders and in particular 
for our local communities throughout 2020. 

We leave the year knowing that at our core, we 
remain steadfast to our values and purpose as 
a Company and have continued to develop 
our business model, our governance and our 
strategy to support a brighter tomorrow. 

73

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020Our People

Our goals:

1.  Linking development to learning

2.  Attract and retain talent

3.  Increase diversity in the workplace

Sustainable Development 
Goals:

R E S P O N S I B L E   B U S I N E S S   C O N T I N U E D

Over the years we have cultivated a 
team of individuals, each of whom 
strives to create memories and 
experiences for guests that long 
outlive the stay at our properties. With 
the forced closures and limitations on 
operations, our team members and 
our business faced an improbable 
frustration of purpose in not being 
able to do the work that drives them. 
In the face of limited opportunities to 
serve and create, our team members 
led one another to find ways to 
express their passion for hospitality 
through supporting one another, their 
community and continuing their efforts 
to integrate green practices and 
approaches into our operations. 

Supporting health and safety – 
Reassuring Moments Programme
Ensuring our hotels and offices are 
COVID-secure was a top priority for the 
Company. We launched a comprehensive 
health and well-being programme which 
implemented practical tools and 
mechanisms to maintaining COVID-safety 
protocols alongside a full training suite of 
the protocols in place. This training, termed 
our Reassuring Moments programme 
included webinars, on-the-job-training and 
a suite of standard operating procedures to 
cover every element of the new protocols 
and procedures. 

Following the implementation of the 
Reassuring Moments programme, we 
utilised pulse surveys in selected offices 
and hotels to assess how the procedures 
and the training were received by team 
members and what changes they would 
suggest. The Company then aggregated 
the responses of the pulse survey and 
made changes to the approach in 
response to team member feedback. 

We continue to put the health and 
well-being of our team members and 
guests at the heart of our operations. 

Healthy Hospitality at Home
(Re)Connect & (Re)Create
Our (Re)Connect & (Re)Create Programme 
was created specifically to ensure we had the 
opportunity to ‘check in’ and ‘engage’ with 
team members. Part of the programme, that 
was delivered in live sessions and attended 
by more than a thousand colleagues in the 
first few months, focused on mental health 
and well-being.

The restrictions on movement and 
in person socialising in 2020 were 
undoubtedly a challenge to both mental 
and physical health. To overcome these 
challenges we created a number of 
interactive and web tools to encourage 
physical and mental health. Included in 
those was reformatting our Mental Health 
first aiders programme across our UK 
region to encourage people to speak up 
and contact one of our nominated mental 
health first aider if they needed support. 

Creating a culture that supports mental and 
physical well-being across the organisation 
is important to us. We want to promote an 
environment where mental health and 
physical health issues are treated without 
stigma and where everyone feels accepted 
and supported if dealing with wellness and 
health issues. We encourage all of our team 
members to take part in internal events to 
promote health and well-being and continue 
to invest our efforts in growing our Mental 
Health First Aiders programme in the UK 
and promoting healthy initiatives in our 
other operating regions. 

We rolled out a weekly newsletter with 
links to free programmes, classes, tools 
and applications to support mental and 
physical health. Many of our team members 
stepped up and took the initiative, with, for 
example, some of our award-winning chefs 
offering cooking classes and sharing 
easy-to-follow recipes or our colleagues 
with interest in fitness hosting free online 
fitness classes. 

The weekly news updates were seen as 
a big success and is something we hope 
to continue with well into the future.

74

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Weekly newsletters
Our weekly newsletters and other digital 
channels proved to be useful tools not 
only to create a network of support and 
promote well-being in challenging times, 
but generally allowed our leadership to 
continue to communicate with team 
members. Travel restrictions, social 
distancing measures and other limitations 
caused by COVID-19 meant that conducting 
our usual extensive programme of face-to-
face town hall meetings, workshops, and 
other events was no longer possible. 
Therefore, we completely restructured our 
communications with the emphasis on 
digital channels. Our weekly newsletters 
featured regular updates from leadership 
of all ranks including our CEO, Executive 
Leadership team and senior management, 
pre-recorded webinars and various other 
business updates. To ensure that we 
maintain effective two-way communication 
we encouraged our team members to 
submit their questions and each weekly 
newsletter featured a pre-recorded Q&A 
session with our Deputy CEO. 

Greg Hegarty, Deputy Chief Executive Officer & COO, speaks to Team 
Members in weekly video message

“ It was important to myself and the 

Executive Leadership team to continue 
to communicate with our team members 
through various communication channels.”

Boris Ivesha
President & Chief Executive Officer 

Developing talent 
Our team members are critical to the success 
of our business. Development and learning 
is a key element of our talent retention 
programme and it underpins our success 
as a Company. As such, supporting and 
encouraging team members to develop 
and grow their careers within the business 
is a priority for us. 

Notwithstanding the pandemic, we strived 
to continue our learning and development 
programmes where possible. This included 
our Foundation in Management programme 
designed to develop managers over a 
nine-month period. 

We were proud to have 19 colleagues 
successfully pass their assignments in 2020. 
Our greater team members were also offered 
some easy-to-access and free-to-use courses 
via our newsletters. Although we did not have 
many new openings to fill, we maintained 
contact and collaboration with schools and 
universities with whom we had established 
good relationships and participated in 
various digital events and activities 
throughout 2020. 

75

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020R E S P O N S I B L E   B U S I N E S S   C O N T I N U E D

Our Places

Our goals:

1.  Increasing our charity initiatives 

and volunteering

2.  Contributions and investments with our 

local community

3.  Engagement with our local community

Sustainable Development 
Goals:

“ True to our values, purpose, 
and strategy, we remained 
committed to playing an active 
role in our local communities. 
Our individual team members 
led the charge to support those 
in need, filling gaps in service, 
care and support that were left 
exposed by the COVID-19 
pandemic. We remain eager to 
do more and to be present in 
bringing positive support to 
our communities.”

Inbar Zilberman
Chief Corporate & Legal 
Officer

The 2020 Communities Programme
Our Communities Strategy is designed to 
create sustainable relationships with each of 
the neighbourhoods which we call home. 
The Communities Strategy, approved in 2019 
by our Executive Team and implemented by 
our Responsible Business Team, included the 
roll-out of our Responsible Ambassadors 
Programme in early 2020. 

The programme allowed each hotel 
to nominate a Responsible Business 
Ambassador from within the workforce 
who received training on our Responsible 
Business Programme, were each allotted 

monthly work hours to promote local 
community initiatives, in line with our 
SDGs, and report their efforts to other 
Ambassadors during frequent training and 
collaboration sessions led by our central 
Responsible Business Team. The intended 
outcome of the programme was to present 
to the Board and panel of colleagues at 
various levels of the business, on the 
community efforts of their hotel and allow 
the panel to select an annual Group charity 
for the regional and corporate offices to 
support. The programme was rolled out 
across the UK, Netherlands and Germany 
in early March 2020 and was well received. 
As COVID-19 took hold, the programme 
was placed into temporary hibernation. 
By late spring, our Responsible Business 
Ambassadors along with their colleagues 
had picked up the reigns and resumed 
their efforts to support those in their local 
communities through various charitable and 
public service groups. 

NHS Secondment 
Programme 

Our team members are passionate 
about delivering exceptional hospitality 
experiences. Creating great hospitality 
experiences requires a number of skills 
and disciplines, many of which are symbolic 
of the hotel experience. The welcoming 
greeting and memorable sense of arrival 
as you enter a hotel at the start of your 
holiday, the scent of a perfectly cooked 
dinner as it is delicately placed in front of 
each guest at a table, the flurried scene of 
people arranging every detail in the final 
minutes before the doors open at the 
annual company event are all quintessential 
features of true hospitality. These fond 
memories that outlive a stay at our hotels 
are created for each individual guest and 
curated by the dedicated work of our skilled 
team members.

In 2020, many of our colleagues found 
that their expertise, training and passion for 
hospitality could be of great value and use 
at hospitals and medical facilities, where the 
demand for staff was outpacing the supply. 

Our UK operations and human resources 
teams collaborated with the UK National 
Health Service (“NHS”) to create a unique 
secondment programme for our team 
members. The programme invited team 
members of all skillsets and backgrounds 
to volunteer to work directly in the 
healthcare sector during times of need, 
while maintaining their employment with the 
Group. This allowed us to maintain roles which 
otherwise would not have been needed while 
operations were limited and it allowed the 
NHS access to the exceptional support of our 
team members across a number of disciplines. 

Be it the logistics mastery of our 
marketing and events teams, the culinary 
expertise of our chefs and the hospitable 
yet watchful eye of our security team, our 
team members found that they could use 
their talents to support health services 
throughout the pandemic. 

Without this crisis, the speed and magnitude 
of reskilling to leverage the talents of our 
team members would never have been 
contemplated. We have learned that when 
there is a need, there is most certainly a way 
to help one another, even across differing 
industries. We remain humbled by the 
efforts of our colleagues who welcomed the 
secondment opportunity, even in the early 
days of the pandemic when so much about 
COVID-19 remained a mystery. 

As part of the programme we have seconded 
team members for roles in:

Meet & Greet 
From March 2020

Porters
From March 2020

Food Service 
Assistants
From March 2020

Vaccination 
recruitment 
From December 2020

Vaccination Support
From December  
2020

Chefs
From March through 
June 2020 & from 
December 2020

With the unexpected onset of the pandemic, 
the healthcare industry found itself facing 
increased demand, practically overnight. 
Similarly, our industry saw a shortage of work, 
creating a challenge for us to remain certain 
roles where operations were closed or limited. 

As of Christmas Day 2020, we had 70 team 
members seconded to St Thomas’ & Guy’s 
Hospitals. As we ended 2020, we began the 
effort of quickly enrolling our operational 
managers and meeting and events teams for 
new roles to support the vaccination roll-out. 

76

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT We want to thank our colleagues for their 
eagerness to lend their talents to the NHS, 
in even the darkest days of the pandemic, 
and who continue their secondment in 
2021 in hospitals, medical facilities and 
in aiding with the logistics and roll-out 
of COVID-19 vaccines.

Supporting Local 
Hospitals & Health Care

From the outset of the pandemic during 
the months of March, April and May, our 
colleagues in Croatia undertook a series 
of activities to help the local community 
cope with the crisis. Amongst those were 
co-financing the purchase of Ultraviolet-360 
Room Sanitizer for Pula General Hospital 
and donation of 35 LCD television sets for 
the use of patients. Our team also prepared 
more than 6,000 packed lunches for 
hospital staff over a two-month period 
and some 20 of our colleagues assisted 
in the preparation and cleaning of new 
hospital spaces.

Helping Our Key Workers

The pandemic highlighted how vividly 
dependent our communities are on key 
workers. Millions of front-line staff left 
their homes every day to help maintain key 
services and a semblance of normality and 
we felt it was important to support them 
where we could and as well as to show 
our appreciation. The team at Park Plaza  
Victoria London, for example, offered first 
respondents, including firefighters, police 
officers and medical staff, respite in-between 
shifts and call outs; Park Plaza Eindhoven 
offered free parking spaces to those working 
in healthcare, teachers or individuals involved 
in other initiatives in support of the crisis; and 
Holmes Hotel London delivered 78 boxes 
of chocolate Easter Eggs to St John’s 
Ambulance headquarters as a small act  
of kindness to show their gratitude.

Supporting Local Business

In some of our properties, we lease 
commercial spaces to tenants. Whether it 
is a cheesemonger selling traditional, local 
varieties of cheese or a family-run jeweller, 
most of those are small local enterprises 
that play an important role in the local 
communities. We recognised the 
devastating effect various social distancing 
measures and falling footfall had on their 
cash flow and general sales in 2020 and we 

were glad to work with our tenants to offer 
special support and arrangements to assist 
them through hardship.

Supporting Local 
People in Need

The novel coronavirus pandemic had a 
devastating social economic impact on some 
of the most vulnerable members of our 
societies. As many local services had to close 
their doors, we supported a London charity 
that provided free meals to those in need at a 
local church. As part of the effort, more than 
24,000 meals were served over the period of 
six weeks providing breakfast and lunch to up 
to 200 people a day. In December 2020, Park 
Plaza Westminster Bridge London further 
partnered with Lambeth Council to join its 
Helping Hands programme. The hotel 
donated 2,000 roast dinners, bringing 
together a team of 36 volunteers from the 
business to prepare and pack food boxes 
for distribution to elderly and vulnerable 
residents across Lambeth area of London.

2020 saw several other activities aimed 
at supporting local communities and 
charities. In September, for example, TOZI 
London partnered with a charity which 
provides financial and emotional support to 
theatre workers and designed a special dish 
which was sold with a £1 donation alongside 
an additional discretionary £1 on every bill. 
Team members at Park Plaza Victoria London 
donated dry goods, cereals and canned 
items to a charity that caters for vulnerable 
families as well as toilet rolls, toiletries and 
soaps to a homeless outreach centre; and our 
colleagues in Berlin donated 250 chocolate 
bunnies to a local charity for Easter. 
Park Plaza Utrecht offered complimentary 
rooms for parents staying with or visiting 
their children at a local oncology hospital. 
We were also pleased to hear of several 
grass-root initiatives spearheaded by team 
members who organised bake sales, sold 
face masks or otherwise raised money for 
a charity of choice. 

70 team members 
seconded to  
St Thomas’ & Guy’s 

Hospitals, London   

24,000 meals 
provided over 6 
weeks at a local 
London church

Donated 35 LCD 
television sets to a 
Croatian hospital

Park Plaza Westminster Bridge 
London donated 2,000 meals

Berlin team  
members donated 
250 chocolate bunnies 
to a local charity

Holmes Hotel London 
delivered 78 boxes of 
chocolate Easter eggs to 
St John’s ambulance

36 volunteers 
prepared packed 
food boxes for the 
elderly residents  
in Lambeth

Croatian team 
members prepared 
+6,000 packed lunches 
for hospital staff

77

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020R E S P O N S I B L E   B U S I N E S S   C O N T I N U E D

Our Planet

Our goals:

1.  Reduce carbon footprint

2.  Reduce water usage

3.  Reduce waste and recycle more

4.  Increase the use of ethically sourced 

and eco-friendly materials

Sustainable Development 
Goals:

An area of focus
We understand that the way we do 
business can have a significant impact on 
the world around us and that all of us have 
an increased level of responsibility in this 
area. Assessing our climate and impact on 
the world around us, be it our operational 
ecosystem and cultural atmosphere or the 
environmental footprint of our operations, 
is and will continue to be an area of focus 
for our Board. 

As a company that develops, owns/
co-owns and manages many of our 
properties, we are in a unique position 
when it comes to integrating sustainability 
into our business from the point of 
development all the way to day-to-day 
operations. This, in turn, enables us 
to deliver long-term value for all our 
stakeholders. 

2020: Investing in the wider climate and 
doing more to ensure we protect the 
planet which sources our every supply. 
Where possible, we work with local 
certification agencies to have 
our operations certified. These are local 
to our operations and are internationally 
recognised by the Global Sustainable 
Tourism Council. More than two-thirds of 
our owned/managed hotels in the UK, the 
Netherlands, Hungary, Germany and 
Croatia are certified by Green Key, Green 
Globe, Green Tourism, Travelife or in 
accordance with the relevant ISO standard, 
as appropriate. We strive to continually 
improve our social and environmental 
performance year-on-year. 

Green accreditations and certifications

N E T H E R L A N D S

Green Globe

G E R M A N Y & H U N G A R Y

DIN EN ISO 50001:2018

Park Plaza Amsterdam Airport

Park Plaza Wallstreet Berlin Mitte

Park Plaza Victoria Amsterdam

Park Plaza Berlin Kudamm

art’otel amsterdam

Park Plaza Nuremberg

art’otel berlin mitte

art’otel berlin kudamm

Green Key

Gold  
Park Plaza Vondelpark, Amsterdam

art’otel cologne

Gold  
Park Plaza Eindhoven

Gold  
Park Plaza Utrecht

U K

Green Tourism

art’otel budapest

C R OAT I A

Travelife

Gold  
Park Plaza Westminster Bridge London 

Gold  
Park Plaza Belvedere Medulin

Gold  
Park Plaza County Hall London 

Gold  
Hotel Medulin

Blue Flag Beach

Yacht Beach, Park Plaza  
Verudela Pula

Gold  
Park Plaza London Waterloo

Gold  
Park Plaza London Riverbank

Silver  
Park Plaza Victoria London

Gold  
Park Plaza Nottingham

Silver  
Park Plaza Leeds

78

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Energy and emissions
Heating and cooling represents the 
majority of our energy consumption. 
Continual improvement of energy 
performance, including energy efficiency, 
energy use and consumption is a key 
metric for us. 

For properties in development, we 
consider sustainability from the start 
with, for example, our art’otel london 
hoxton targeting for BREEAM assessment 
‘excellent’. For existing properties, 
refurbishments are planned with the latest 
efficient fittings and a robust design that 
ensures our assets are built to last.

Investment projects into existing 
properties that we completed in 2020 
included new air-cooling systems, new 
high-efficiency boilers and water systems, 
heat pumps, double-glazed windows, 
new laundry machines, occupancy sensors 
and automated lighting, replacement 
of existing lights with more energy 
efficient LEDs and more. 2021 will see 
the completion of various other capital 
investment and other projects such as, for 
example, Hotel Brioni Pula with works being 
done on the façade, replacement of old 
windows, new air-cooling system, new 
energy-efficient boilers and more – all 
in line with the most recent climate-
related regulations. 

On an operational level, team members 
actively engage our guests to reduce 
their impact on the environment through 
the reduction of water, electricity and 
cleaning materials used in our properties. 
This includes our ‘Save tomorrow, today’ 
programme that rewards guests for opting 
out of daily cleaning services participating 
in a linen and towel reuse programme. 
We also offer our guests low emissions 
vehicle alternatives, such as bicycles, 
and electric car charging facilities, where 
possible and relevant. Thus, more than 
two-thirds of our hotels offer bike rentals 
within the hotel or in close vicinity. 

In the second quarter of 2019, we introduced 
carbon neutral meetings and event spaces for 
our guests. With Radisson Hotel Group, we 
are working with First Climate, one of the 
largest carbon offsetting organisations in the 
world, to offset our carbon footprint for every 
meeting space. This is a service that is totally 
free to our meeting space customers. 
For every meeting or event held at a Park 
Plaza hotel or art’otel, the carbon footprint 
of the meeting space and services is offset 
through projects in the USA, Peru, Turkey, 
Kenya and India. All offset projects are VCS or 
Gold Standard certified. Although 2020 saw 
some major disruptions to meeting & events 
operations, in 2019 the programme helped us 
to offset 780 tonnes of CO2 proving its 
potency for success. This programme is 
expected to continue in 2021.

Water stewardship 
and biodiversity
We currently have no operations or 
development projects in countries 
considered ‘Extremely-high’ or ‘High’ 
for baseline water stress, nor in areas 
considered ‘Extremely-high’ or ‘High’ 
for overall water risk . Nevertheless, we 
recognise that water stress poses a serious 
threat to livelihoods and business stability 
and we continue to invest in water efficient 
technology and encourage guests to 
consider the environment and save water. 

In line with our commitment to reduce 
water consumption at source, in 2020 we 
continued the introduction of water-saving 
bathroom mixers and general investment 
in our water systems. These included, for 
example, Verudela Beach Apartments 
with 300+ new shower heads and taps that 
use less water or Park Plaza Verudela Pula 
where more than one kilometre of water 
pipes was replaced. These are in addition 
to our existing initiatives in various other 
hotels, such as eco shower heads, water-
softening systems to reduce limescale, 
collection of grey water, Ozone cleaning 
of guest rooms and more. 

art’otel berlin mitte: 
thinking a decade ahead

In January 2020, art’otel berlin mitte 
became the first hotel in Germany 
to install the next-generation air 
cooling system AirBlue. This 
three-ton device improved the 
energy efficiency, reduced energy 
consumption and operating noise 
while increasing the cooling capacity. 
It covers all of the hotel’s guest 
bedrooms, conference and food and 
office spaces. The new system works 
with a natural refrigerant and already 
meets the legal requirements of the 
European Union, which will only 
come into force in a decade, in 2030.

79

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020R E S P O N S I B L E   B U S I N E S S   C O N T I N U E D

Our Planet continued

Hotel for bees

Hotel for trees

Hotel for the seas

Bees play a critical role in healthy 
ecosystems and through their pollination, 
they are essential for food production. 
Sadly in recent years, changes in our 
environment have meant that bees are 
significantly declining in numbers. In 2019, 
Park Plaza London Waterloo partnered 
with Dr. Luke Dixon – an expert in rooftop 
beekeeping and a member of the British 
Beekeepers Association – to create a safe 
haven atop its fourth floor, giving the 
bees an opportunity to form colonies and 
produce local honey, leaving the bees 
with ample honey to thrive. London’s 
mild climate and wide range of food has 
provided a welcome environment and our 
rooftop is now home to 140,000 honey 
bees. Fresh honey collected is used in the 
menu of our all-day dining restaurant, 
Florentine, where 10% of the sales go to 
the Bee Friendly Trust charity. 

As our Hotels for Bees at Park Plaza 
London Waterloo proved to be a success, 
in May 2020 we expanded this initiative to 
Park Plaza Nottingham that is now a home 
to approximately 30,000 bees. Our team 
tended to the hive twice a month during 
summer and left all the harvest in the hive 
to provide feed for the bees to survive 
over the winter. The bees have cemented 
themselves in their hive surviving a 
number of large storms and high winds, 
which provides us with a lot of confidence 
of a strong harvest in 2021. 

Our hotel for Trees, the Park Plaza 
Vondelpark, Amsterdam continues to grow 
its 300-square-meter garden and pond, 
welcoming local birds and critters alike. 
The focus on growing a natural enclave on 
the hotel grounds encourages a harmony 
between the hotel operations and the 
wildlife residents of Vondelpark. 

The garden with a pond was created in 
2019 with the help of a local Amsterdam 
landscape designer to provide refuge to 
local wildlife. It provides a good shelter for 
animals and insects and the pond is an 
ecological system with its own biodiversity 
of plants, animals and insects. The trees, 
shrubs, plants and bushes chosen were a 
combination of both cultivated and native 
to the region. The eco balance was 
carefully thought through so the garden 
would not need regular maintenance with 
the flora existing in harmony. Thus, nature 
is left to her own devices with minimal 
human intrusion and minimal disturbance 
to the wildlife. A big percentage of the 
garden at Park Plaza Vondelpark, 
Amsterdam is also used as plant borders. 
The borders have a high density of 
plants, preventing the ground from drying 
out quickly acting as a natural water 
management system for dry summers.

We care about the world around us 
and have taken measures to protect 
our beaches and oceans. Our Croatian 
subsidiary, Arena Hospitality Group, 
was recently awarded a Blue Flag plaque 
for their 16th year of ongoing activities 
to promote sustainability in the tourism 
sector, through environmental education, 
environmental protection and other 
sustainable development practices 
relating to the beach serving Park Plaza 
Histria Pula.

The Blue Flag programme is a global 
programme recognising beaches, 
marinas, and sustainable boating tourism 
operators. To qualify for the Blue Flag, 
a series of stringent environmental, 
educational, safety, and accessibility 
criteria must be met and maintained. 
The aim of the Blue Flag programme is to 
connect the public and their surroundings 
while encouraging them to learn more 
about their environment.

80

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020STRATEGIC REPORT Waste and use of resources
Finding a solution to reducing food waste 
was one of the key priorities for our Waste 
Strategy Steering Group. In 2020, we ran 
a pilot project with a global marketplace 
for unsold, surplus food with four of our 
properties joining the trial in the UK and 
the Netherlands. Although the project only 
lasted for three months after which it was 
out into hibernation due to the pandemic, 
it showed great potency with more than 
500 meals prevented from being thrown 
away. This work is expected to continue 
in 2021. 

By December 2020, all single-use plastic 
cutlery, cups, straws and stirrers from all 
hotels in the UK, the Netherlands, Germany 
and Hungary were replaced with more 
environmentally friendly alternatives. 

Where appropriate, we upcycle or donate 
to charity or local community groups to 
avoid waste. In January 2020, together 
with a national linen distributor, we 
donated 26 pallets of linen, towels and 
bathmats to Clean Conscience, a UK charity 
that redistributes and repurposes toiletries 
and other items. Included in those, were 
500 pillowcases which are now used by an 
NHS hospital in London as wash bags.

Our Waste Strategy Steering Group will 
continue to look for effective solutions to 
reduce our waste and use of resources.

Support mitigation of 
climate change
We embrace opportunities to work 
collaboratively via our collective networks. 
Through our relationship with the Radisson 
Hotel Group, we work with the Sustainable 
Hospitality Alliance (previously known as 
the International Tourism Partnership). 
The Alliance, which covers more than 25% 
of the hotel sector worldwide by rooms, 
is committed to driving continued action 
on climate. 

Team member 
working at St. 
Thomas’ Hospital

The Strategic Report was approved 
by the Executive Leadership Team and 
will be reviewed regularly for materiality 
and signed on its behalf by Boris Ivesha.

Boris Ivesha
President &  
Chief Executive Officer

81

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
I N T R O D U C T I O N   TO   G O V E R N A N C E

Together we 
innovate and evolve 

Kevin McAuliffe
Non-Executive 
Deputy Chairman

SEC TI O N 172 

In accordance with the UK Corporate 
Governance Code 2018, which incorporates 
section 172 of the UK Companies Act 2006, 
and as a matter of good governance, in our 
decision-making the Board considers the 
interests of the Group’s employees and 
other stakeholders, where appropriate and 
understands the importance of taking into 
account their views and considers the 
impact of the Company’s activities on the 
community, environment and the Group’s 
reputation as well as the need to act fairly 
as between shareholders.

In its decision-making, the Board also 
considers what is most likely to promote the 
success of the Company for its stakeholders 
in the long term. Each Director acts in a 
way which they consider, in good faith, will 
promote the success of the Company for 
the benefit of the stakeholders as a whole 
and in doing has regards to the key 
stakeholder groups. Information on how 
the Directors carried out their section 172 
duties can be found in the Stakeholder 
Engagement section on page 68 to 71.

  Read more about – How the Board 
is kept informed of stakeholder 
views and consideration of views 
of stakeholders in decision-making 
on pages 68 to 71

  Read more about – How we manage 
our emerging and principal risks on 
pages 31 to 41

  Read more about – Corporate 
governance framework on pages 
82 to 118

Dear Stakeholder, 
I welcome the opportunity to provide this 
update on our governance throughout 2020 
as well as a glimpse into where we intend to 
go as the world moves into a recovery mode. 

As Deputy Chairman, my role centres 
around the Company’s ongoing governance 
journey. We commenced the 2020 year 
following significant evolution in our 
approach to governance, environmental 
and social initiatives and with further plans 
to continue that journey. The speed of 
change that occurred to our society in the 
earlier months of the COVID-19 pandemic, 
and the impact of that change on the 
business meant the actions and decisions 
we took severely stress tested the strength 
of our governance programme. 

We were required to make quick decisions 
to secure our future strategy and to do so 
in a manner which took into account the 
concerns of every stakeholder group. 

I am pleased to say that our governance 
programme satisfied our own expectations 
and ensured balanced delegation of 
authority between the Board and the 
Executive Leadership Team.

Company’s position and safeguard its key 
assets during limited operations. 

Through ongoing discussions with the 
Executive Leadership Team, we were 
able to carry out our role in ensuring 
that the necessary financial and human 
resources remained in place for the Group 
to meet its objectives, review management 
performance, maintain values and standards 
and ensure that its obligations to its 
stakeholders were understood and met 
as appropriate. Our Committees were 
particularly active this year, both with 
their ongoing governance duties and 
in supporting the business through 
its operational restrictions. 

Reflecting on the lessons learned 
in 2020 
As we look back, we are proud of how the 
culture and values of the Group were 
demonstrated through the voices and 
actions of our individual team members. 
Through our collective actions, we created 
value for our stakeholders whenever and 
wherever we could and in particular for 
our local communities and the front line 
emergency services as detailed in our 
Responsible Business Section.

Our leadership role 
Our Board provides the Group with 
entrepreneurial leadership within a 
framework of prudent and effective controls 
enabling risk to be assessed and managed 
alongside the strategic aims of the Group. 
Our role, collectively as a Board, remained 
constant and reliable, even in the face of 
pervasive operational changes caused by 
the pandemic. 

In 2020, our Board continued to carry out 
its role in setting the Group’s strategic 
aims, while supporting the Executive 
Leadership Team measures to maintain the 

We have also accelerated the introduction 
and integration of a number of new 
technologies and working practices into 
our governance programme this year. 
These modernisations were swiftly 
implemented in the second quarter of 2020 
and adopted to provide continuity, and 
increased communication access despite 
limitations on travel and physical meetings. 

To fully integrate these technologies, our 
Articles of Incorporation were amended by 
shareholder vote at our AGM so as to allow 
Directors to attend Board meetings via 
conferencing from any location. 

82

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEAdditionally, we were prompted to carry out 
most of our Board induction programme on 
a remote basis for our 2020 Non-Executive 
Director appointments, Nigel Keen and 
Stephanie Coxon.

  For more details see the Nomination 
Committee report on page 99 to 102

As a business, our great strength remains 
unchanged, we are at our heart a collective 
of individuals who are passionate about 
hospitality, service and development. 
As such we understand the value of quick 
decisions, maintaining a careful view on the 
granular details of our operations and the 
value of delegating appropriate authority 
and support to our trusted leadership teams 
to act in accordance with our purpose and 
strategy as a business. Hospitality is after all 
a pursuit of individuals acting with care and 
collaboration to create experiences that 
respond to each individual. 

Delegation of authority and 
support to make the right decisions
This year brought assurances that our 
governance practices are cemented into our 
culture and our working practices. I believe 
our Board and Executive Leadership Team 
were well structured to act as a collective, 
decision making group, with clearly defined 
roles and delegations of authorities. 
This integration of best practice governance 
principals gives me faith that this business, 
and its leadership, are well equipped for a 
speedy recovery and well placed to take 
advantage of growth opportunities as they 
present themselves. 

In this report you will see references to: our 
existing governance from 2019 alongside the 
progress of the key areas where 2020 saw the 
implementation of new processes in 
alignment with the principles of the 2018 
Corporate Governance Code (the “Code”) 
and a signpost of our intentions/ plans as 
part of our evolving governance journey. 

For example, in our Workforce Engagement  
section (pages 94 to 95), you will see how we 
plan to improve our workforce engagement 
in a new, more socially distant and remote 
working environment and the steps taken in 
2020 to ensure that our workforce policies are 
consistently understood and embedded as 
part of our culture.

This corporate governance statement 
sets out how we applied the principles of 
the Code during 2020 and, where we have 
not complied with provisions of the Code, 
explains the reason for the divergence and 
how we aim to address any such divergence 
in the future. 

Kevin McAuliffe
Non-Executive 
Deputy Chairman

B OA R D’S AC TIV ITIE S  2 02 0

A. Strategy, operational performance and risks

B. Financial performance

 – Regularly received operational updates from the Executive 

 – Regularly received updates from the Chief Financial Officer and 

Leadership Team 

head of Internal Audit & Risk

 – Regularly reviewed potential growth & development

 – Regularly reviewed principal risks

 – Reviewed the results of and evaluated the performance of the 

external audit

 – Regularly reviewed the results of and evaluated the performance 

of the internal audit and evaluated Executive Leadership 
proposals on managing risks

 – Regularly reviewed details of Group’s performance against 

budget and the Group’s financial position, including cash flow 
forecasts

 – Reviewed and approved the full- and half-yearly results and 

associated announcements and the trading updates

 – Considered interim and final dividend recommendations and 

declarations

 – Review the pipeline and capex requirements 

 – Review compliance with banking facilities

C. Succession and talent

D. Stakeholder engagement and governance

 – Reviewed and considered management incentive plans and 

 – Received regular reports from the chair of each committee

remuneration policies for Non-Executive Directors, Executive 
Directors, and senior management 

 – Reviewed gender balance of the Company and senior 

management and Board Diversity Policy

 – Considered succession planning for Board 

 – Received regular reports and updates from Company Secretary 

and from the Chief Corporate & Legal Officer

 – Reviewed governance standards of the Group and its 

subsidiaries

 – Reviewed Group’s Code of Conduct

 – Regularly reviewed structure, size and composition of the Board

 – Reviewed Group’s Whistleblowing Policy and routinely reviewed 

 – Received and considered the results of the review of the 

the reports arising from its operation 

effectiveness of the Board and its composition (including skills, 
knowledge, experience and diversity)

 – Reviewed other principal Group policies

 – Received regular updates on investor relations and updates from 

investor presentations

83

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020O U R   B O A R D   O F   D I R E C TO R S

B OA R D  OF 
D I R EC TO R S

Yoav Papouchado 
Alternate Director

Daniel Kos
Chief Financial Officer  
& Executive Director

Eli Papouchado 
Non-Executive Chairman

 – Chairman of the Group since formation
 – Founder of the Red Sea Group and acted 

as its Chairman for 10 years 

 – Wealth of experience in the construction, 

design, development, financing, acquisition 
and management of leading hotels, including 
Park Plaza Westminster Bridge London, Park 
Plaza London Riverbank and many others
 – Involved in the development of hundreds of 
thousands of square metres of retail space in 
shopping malls and large residential projects in 
the USA, Eastern Europe and the Middle East 

 – Served as Chairman of the Israel Hotel 

Association

External appointments:
N/A 
Board committees: 
N/A 
Independent: 
No 
Year of first appointment: 
2007

 – Chairman of the Red Sea Group
 – Real estate developer with over 30 years of 
experience of residential developments and 
data centres worldwide

 – Deputy Chairman of the Supervisory Board of 
the Arena Hospitality Group, listed on ZSE

 – President of Gear Construction, the 

construction arm of the Red Sea Group

External appointments:
Chairman, Red Sea Hotels Limited; President, 
Gear Construction; Deputy Chairman of the 
Supervisory Board, Arena Hospitality Group
Board committees: 
N/A 
Independent: 
No 
Year of first appointment: 
2020

 – Appointed Chief Financial Officer in 

January 2018

 – Previously Vice President Corporate Finance  

of the Group, which he joined in 2011

 – Held, prior to joining the Group, various senior 

leadership positions within auditing and 
finance, including at Mazars LLP

 – Certified Public Accountant 

(Register Accountant)

External appointments:
N/A
Board committees: 
N/A
Independent: 
No 
Year of first appointment: 
2018

Boris Ivesha 
President & 
Chief Executive Officer

Kevin McAuliffe
Non-Executive 
Deputy Chairman

 – President of the Group since 1991
 – Brought Park Plaza® Hotels & Resorts brand to 
the Group in 1994 in collaboration with the 
Red Sea Group

 –  Former Member of the Society of Trust and 

Estate Practitioners and a Director of various 
regulated investment companies

 –  Retired Chairman of Carey Group (joining 

 – Major influencer in the expansion of the 

as Chief Executive in 1999)

Group’s portfolio

 – Established the Yamit Hotel, Israel in 1984 and 

served as its President

 – Director of the Carlton Hotel in Israel 

(1979–1984)

 – General Manager of the Royal Horseguards 

Hotel in London (1972–1979)

 – Chairman of the Supervisory Board of of the 

Arena Hospitality Group, listed on ZSE 

External appointments: 
Chairman of Supervisory Board, Arena 
Hospitality Group
Board committees:
N/A
Independent: 
No
Year of first appointment: 
2007

 –  Head of Advisory Services for Paribas 

International Private Banking and Managing 
Director of Paribas Suisse in Guernsey 
(1992–1999)

 –  Served as Finance Director of Ansbacher 

offshore banking Group, appointed as Chief 
Executive Officer of Ansbacher’s Guernsey 
bank and trust company business in 1994
 –  Held posts in three different departments in 

the States of Guernsey (1973–1980)

 –  Member of the Supervisory Board of the 
Arena Hospitality Group, listed on ZSE

External appointments: 
Supervisory Board Member, Arena Hospitality 
Group
Board committees:
NC
Independent: 
No 
Year of first appointment: 
2007

84

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEKenneth Bradley
Non-Executive Director

Nigel Jones
Non-Executive Director

Nigel Keen
Non-Executive Director  
& Senior Independent Director

 – Chartered Surveyor
 – Former head of property at Tesco
 – Former head of property at the John Lewis 

Partnership

 – Vistry Group Plc Remuneration Committee 

Chair and member of both audit and 
nominations committees

External appointments: 
Non-Executive Director, Vistry Group Plc; 
Non-Executive Director, RG Carter
Board committees: 
NC, AC, RC
Independent: 
Yes
Year of first appointment: 
2020

 – Former Guernsey Island Director at RBS, with 
focus on corporate banking and structured 
finance 

 – Former Guernsey Island Director and Chief 

Country Officer at Barclays Bank, overseeing 
their Banking and Fiduciary business, whilst 
having responsibility for businesses in five 
other jurisdictions

External appointments:
Chairman of a Guernsey subsidiary of a Private 
Bank; Director of a Private Fiduciary Company 
and a small Finance Company
Board committees: 
NC, AC, RC 
Independent: 
Yes
Year of first appointment: 
2019

 – Chartered Surveyor
 – Chief Executive of ComProp Limited 

(2001–2007) while it traded as an AIM-listed 
property company

 – He was responsible for major office 

developments including headquarter offices 
for Fortis, Kleinwort Benson and Generali, 
along with retail stores for B&Q and Waitrose.

 – Retired from the Board 19 May 2020

External appointments:
N/A
Board committees: 
AC, NC, RC 
Independent: 
Yes
Year of first appointment: 
2007

Dawn Morgan
Non-Executive Director 

Stephanie Coxon
Non-Executive Director

 – Fellow of the Institute of Chartered 
Accountants in England and Wales

 – Finance Director and Company Secretary of 
International Energy Group Limited (2004–
2013)

 – Main Board Company Secretary of 

International Energy Group Limited (2000–
2004)

 – Group accountant of International Energy 

Group Limited (1994–2000)

 – Appointed to the Board on 19 May 2016
 – Retired from the Board on 30 September 2020

 – Qualified chartered accountant
 – Former capital markets director at PwC, 

responsible for advising asset managers on 
listing investment funds and real estate 
investment trusts (UK, Guernsey and Jersey) 
on the London Stock Exchange

 – She also advised on ongoing obligations, 

corporate governance, accounting policies 
and reporting processes

 – Independent Non-Executive Director of Apax 
Global Alpha Limited (Audit Committee) and 
JLEN Environmental Assets Group Limited 
(Audit, Risk and Investment Committees)

External appointments:
N/A
Board committees: 
NC, AC, RC
Independent: 
Yes
Year of first appointment: 
2016

85

External appointments:
Non-Executive Director,  
Apax Global Alpha Limited; Non-Executive 
Director, JLEN Environmental Assets Group 
Limited; Non-Executive Director, PraxisIFM 
Group Limited
Board committees: 
NC, AC, RC
Independent: 
Yes
Year of first appointment: 
2020

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020O U R   B O A R D   O F   D I R E C TO R S   C O N T I N U E D

LE A DE R SH I P 
TE A M

Daniel Kos
Chief Financial Officer  
& Executive Director

Boris Ivesha 
President & 
Chief Executive Officer

Inbar Zilberman
Chief Corporate & 
 Legal Officer

Boris has been President and Chief Executive 
Officer of PPHE Hotel Group since 1991. 

He was responsible for bringing the Park Plaza® 
Hotels & Resorts brand to the Group in 1994 in 
collaboration with Eli Papouchado and the Red 
Sea Group, and has been a major influencer in 
the expansion of the Group’s international 
portfolio. 

In previous roles, Boris established the Yamit 
Hotel in Israel in 1984 and served as its President 
and was Director of the Carlton Hotel in Israel 
from 1979 until 1984 and General Manager of 
the Royal Horseguards Hotel in London from 
1972 until 1979. He is on the Arena Hospitality 
Group Supervisory Board as Chairman and was 
appointed to the Group Board on 14 June 2007.

Inbar joined the Group in 2010. Inbar oversees the 
Group’s corporate initiatives including acquisitions, 
expansions, corporate governance, shareholders’ 
engagement, and corporate social responsibility 
while continuing to lead the multi-jurisdictional 
legal and compliance functions. Inbar brings an 
expertise in negotiations and deal execution and 
has a pivotal role in developing the Group’s 
corporate governance, the move to a Premium 
Listing on the Main Market and subsequent 
inclusion within the FTSE. 

Prior to joining the Group, Inbar was in the 
corporate finance team at the law firm Berwin 
Leighton Paisner LLP (now Bryan Cave Leighton 
Paisner LLP) in London and formerly a partner at 
the Israeli law firm, Bach, Arad, Scharf & Co. 
Inbar holds an LLB from Tel Aviv University and 
an LLM from the LSE. She is a qualified solicitor 
in England, Wales and Israel. 

Daniel joined the Company in 2011 as Group 
Head of Accounting. Daniel was promoted to the 
role of Vice President Corporate Finance in 2015. 
Further promotion followed in 2018 when he was 
appointed Chief Financial Officer and Executive 
Director of the Company. 

Prior to joining the Company, Daniel held senior 
leadership positions within auditing and finance, 
including 11 years at internationally recognised 
accounting, audit and consulting group Mazars 
LLP focusing on hospitality, real estate and 
financial service companies. 

Daniel is a Certified Public Accountant.

Greg Hegarty
Deputy Chief Executive Officer & 
Chief Operating Officer

As Deputy CEO, Greg works alongside the 
Group’s President & CEO Boris Ivesha driving 
the corporate vision and growth strategy for 
the Group.

In addition, Greg has overall responsibility for 
the day-to-day running of the Group’s operations 
whilst creating and implementing commercial 
and operational strategies, which include, but 
are not limited to, Operations, People & Culture. 
Greg holds a Master Degree in Business 
Administration (MBA) and brings over 22 years of 
experience in the hospitality industry including 
senior management roles at global brands such 
as GLH Hotels and BDL Hotels. 

In 2004 Greg won a prestigious Acorn Award, 
which recognises the flair and passion of rising 
stars in hospitality, and has further shown his 
commitment to the industry by becoming a 
Fellow of the Institute of Hospitality and a 
Master Innholder.

86

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCERobert Henke
Executive Vice President 
Commercial Affairs 

Robert oversees all commercial activities 
including Sales, Distribution, Reservations, 
Customer Service, Revenue, Digital Marketing 
and CRM as well as Brand Marketing, Guest 
Experience and Communications (including brand 
strategy, brand development, management of the 
Group’s strategic partnership with the Radisson 
Hotel Group and corporate communications). 

He has more than 20 years’ experience in 
international hospitality and first joined the Group 
in 2001, when he was involved in the opening of 
the Group’s hotels in the United Kingdom and 
the successful implementation of Radisson Hotel 
Group’s marketing programmes and systems. He 
rejoined the Group in 2007 and since then has 
significantly developed the central commercial 
organisation, creating and leading a multi-
disciplined, international team of specialists. 

Prior to joining PPHE Hotel Group, he held 
international Marketing positions at Golden 
Tulip Worldwide and Hilton Hotels Corporation. 
He holds a Bachelor’s Degree in Hotel 
Management Business Administration from 
Hotelschool TheHague, with a major in Marketing.

Michelle Wells
Regional Vice President Operations, 
Netherlands

Jon Colley
Executive Vice President Acquisitions 
& Development

Michelle has held a number of management 
positions at PPHE Hotel Group over a period of 
12 years, originally joining as General Manager, 
Park Plaza Sherlock Holmes London in 2007. 
Michelle moved to the role of General Manager 
of sister hotel Park Plaza County Hall London in 
2014 and then onto Park Plaza Victoria London 
in 2016. Promoted to the newly created role of 
Vice President Operations, the Netherlands in 
2019, Michelle oversees all operational, revenue, 
finance, marketing and sales strategic objectives 
for the region on behalf of six properties. 

Michelle brings a strong operational and 
commercial background to the business and 
educational qualifications including the highly 
acclaimed completion of the General Managers 
Programs in strategic management at Cornell 
University in the USA, is a Master Innholder and 
a holder of the Freedom of the City of London.

Jon joined PPHE Hotel Group in 2021 as Executive 
Vice President Acquisitions & Development and, 
along with his team, is responsible for the 
implementation of the Group’s strategic acquisition 
and development strategy. Jon brings a wealth of 
experience of over 20 years working within the hotel 
real estate and financial sectors. Jon was most 
recently the Head of Development UK & Ireland for 
IHG Hotels & Resorts, responsible for the growth 
and development of their brands. Prior to IHG, Jon 
was the CEO of a publicly listed South African hotel 
real estate investor that was expanding its hotel 
ownership across Europe. He also brings further 
experience from his position of Development 
Director at Hilton Worldwide, responsible for 
growing the Hilton stable of brands, and from his 
roles in the banking sector with institutions such 
as GE, Barclays Bank and RBS Group.

Daniel Pedreschi
Regional Vice  President Operations,  
United Kingdom

Jaklien Van Sterkenburg
Executive Vice President People & 
Culture | Head of HR 

Daniel oversees all UK hotels, restaurants 
and bars in collaboration with each individual 
General Manager, as well as focusing on new 
property developments and the general PPHE 
Hotel Group strategy. 

Daniel has been with the Company since 2009, 
originally taking the position of Hotel Manager 
at Park Plaza Westminster Bridge London and in 
2011 he moved to the General Manager position. 
In October 2013, Daniel took on the additional 
role of supporting the Central Reservations 
Office as a General Manager alongside his 
existing responsibilities.

With over 20 years’ experience, Daniel’s passion 
for hospitality and attention for detail have 
always been key drivers in his career, striving 
to find improvements to always keep ahead of 
the competition and enhance our position in 
the industry.

Jaklien joined the Group in 1995 as Director of 
Sales at Park Plaza Victoria Amsterdam, before 
being promoted to Regional Director of Sales 
and Vice President of People Development 
and Human Resources, having also gained 
operational hotel experience as an interim 
Hotel Manager. 

Her passion for working with people to 
achieve their goals and developing them was 
instrumental in Jaklien’s decision to switch to the 
role of HR Manager for the hotels in the Benelux 
Union while simultaneously supervising hotels in 
Germany and Hungary. Jaklien then moved onto 
her role of Vice President HR for the Group. 

Jaklien began her career with Sofitel Legend 
The Grand Amsterdam and has worked for Accor 
hotels in senior Sales roles. She is a graduate of 
the NHTV, the University of Applied Sciences.

87

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020S TATE MENT O F   
CO M PLI A N CE

For the year ended 31 December 2020, the 
Board believes that the Company has 
applied all the principles of, and complied 
with all provisions of, the Code, except as set 
out in this governance statement as required 
by the Financial Conduct Authority’s (FCA) 
Listing Rules (which include the ‘comply or 
explain’ requirement). We comply with 
corporate governance requirements 
pursuant to the FCA’s Disclosure Guidance 
and Transparency Rules by virtue of 
information included in this governance 
section of the Annual Report. The relevant 
documents can be found online at: 

The relevant documents can be found 
online at: 

 – www.frc.org.uk, for the Code; and 
 –  www.handbook.fca.org.uk, for the FCA’s 
Disclosure Guidance and Transparency 
Rules sourcebook as well as Listing Rules. 

D IV I SI O N O F 
R E SP O N SI B ILITIE S
Role and responsibility of the Chairman, 
Deputy Chairman, Senior Independent 
Director and Chief Executive Officer. 
The Board recognises a clear separation 
of roles between the Chairman, Deputy 
Chairman, Senior Independent Director and 
Chief Executive, with each having separate 
duties and accountabilities and collectively 
ensuring effective communication with 
stakeholders and reviewing and agreeing 
issues of Group-wide significance.

The Chairman is responsible for strategic 
leadership of the Board. In 2020, an 
Alternate Director, Yoav Papouchado, 
was appointed to carry out his duties on 
any occasions at which he is unable to 
attend a meeting. 

The Deputy Chairman fulfils the governance 
and internal control functions of the Board, 
leads the formal proceedings of Board 
Meetings and is the primary liaison between 
the Board and Executive and other Directors. 

The President & Chief Executive Officer 
runs the Company’s business and leads 
the Executive Leadership Team. The Senior 
Independent Director acts as a sounding 
Board for the Chairman and/or Deputy 
Chairman.

The Deputy Chairman acts as the primary 
Board liaison to the workforce.

C O R P O R AT E   G O V E R N A N C E

Eli Papouchado
Chairman

Kevin McAuliffe 
Deputy Chairman

Role

Role

Responsible for the leadership of the Group and 
overall effectiveness of the Board and for setting 
the Board’s agenda with a focus on the strategy 
of the Company.

Responsibilities

 – Leading the strategy
 – Setting the agenda and strategic priorities for 

the Board 

 – Setting key Company objectives
 – Promoting a culture of openness and debate
 – Ensuring that the views of key stakeholders are 

communicated to the Board 

 – Regular contact with the Company’s Executive 
Leadership Team and relevant function heads

Ensures the appropriate governance structure and 
functioning of the Board. Liaises with Executive 
Leadership Team and key management positions 
to ensure that the Board is well-equipped to 
perform its duties and effectively carry out its 
functions. 

Responsibilities

 – Oversees corporate governance for the Board 

and ensures appropriate and tailored standards 
are in force to comply with the Code 

 – Monitoring the induction programme in place for 

new Non-Executive Directors

 – Ensuring the Directors are receiving and have 

access to clear and timely information as needed 
to make key decisions 

 – Oversees annual Board and Committee 

evaluations and puts in place a plan to act on the 
results of the evaluation 

 – Communicating with key stakeholders and 
independent shareholder groups, with the 
support of the Chief Corporate & Legal Officer 
and Chief Financial Officer

 – Consulting with Remuneration Committee about 

executive remuneration

 – Appointing designated Non-Executive Director 

for workforce engagement

 – Appointed to the Supervisory Board of Arena 

Hospitality Group, the Company’s listed 
subsidiary

D I V I S I O N O F 
R E S P O N S I B I L I T I E S

Boris Ivesha
President & Chief Executive Officer

Nigel Keen
Senior Independent Director

Role

Role

The Chief Executive Officer is responsible for the 
management of the Group and the implementation 
of the Board strategy and policy on the Board’s 
behalf. In discharging his responsibilities, the Chief 
Executive Officer is advised and assisted by the 
Executive Team and key management functions.

Provides a sounding board for the Chairman and 
Deputy Chairman, serving as an intermediary for 
other Directors where necessary being available 
to shareholders and leading in the performance 
review of the Deputy Chairman. 

Responsibilities

Responsibilities

 – Challenging the Board where relevant to help in 
developing proposals on strategy and objectives

 – As Chair of the Remuneration Committee 

ensures, with the Deputy Chairman and the 
members of the Remuneration Committee that 
there is a clear relationship between remuneration 
and performance, measured with clear reference 
to the long-term success of the Company

 – Leading and managing the business:
 – Implementing the strategy and reports on 

proposed direction

 – Overseeing the senior management and the 

talent pipeline

 – Appraising the performance of each member of 
the team, seeking out training, development and 
resources where needed for the Executive 
Leadership Team and management function 
heads 

 – Carrying out the strategy of the Company and 

implementing successful approaches to operate 
in line with the strategy, values and purpose of 
the Company; 

 – Formulating remuneration proposals and 

working with the Remuneration Committee 
where appropriate 

 – Running the business and being the key decision 

maker on day-to-day Company business

88

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEB OA R D  R E SP O N SI B ILITIE S

Sustainability. Regularly review 
business strategy to ensure that it 
remains appropriate for any cyclical 
and structural changes in the industry. 
Manage risk and regularly assess 
the adequacy and effectiveness of 
mitigation measures, oversee controls 
and ensure commercial strategy is 
modelled for resilience and challenging 
market conditions. Embed a culture that 
rewards personal and team performance 
aligned to our strategic and financial 
objectives to maintain and attract 
top talent.

Stakeholder communications. 
Build and maintain successful 
relationships with a wide range 
of stakeholders, created on trust, 
transparency and mutual respect. 
Understand what matters to key 
stakeholders. Ensure an open 
discussion on objectives and 
constructive dialogue with all 
stakeholder groups.

Strategy. Define and set long-term 
objectives ensuring the necessary 
resources are available for the 
business to develop and grow 
in a sustainable way. 

Culture. Promote a guest-focused 
culture, valuing integrity, transparency 
and respect. Working as a company 
building opportunities for career 
progression and personal growth 
for team members through training, 
development, a service mentality and 
ensuring our team members feel valued 
and empowered to succeed.

Performance. Regularly review the 
performance of the Group in light of its 
business strategy, objectives, business 
plans and budgets, and ensure that any 
necessary corrective action is taken.

Governance. Oversee resourcing, 
ensuring the tools are available 
for management and the Group as 
a whole to meet its objectives and 
measure performance against them. 
Ensure workforce policies and practices 
are both ethical and consistent with 
the Company’s values and long-term 
objectives, management is capable and 
effective and sound planning is in place. 
Monitor the effectiveness of internal 
controls, risk management policies and 
compliance with all statutory and 
regulatory obligations across our 
multi-jurisdictional portfolio.

Park Plaza London Riverbank

89

Board composition 
As of 31 December 2020, the Company 
had seven Directors, five of whom were 
Non-Executives (including the Chairman, 
Eli Papouchado), three of whom were 
considered independent. The Deputy 
Chairman, Kevin McAuliffe, is no longer 
considered independent as of 2019, given 
his tenure on the Board. The Chairman, 
Eli Papouchado, is not considered 
independent as he is the founder of 
the Company (for more details see 
Appointment of Chairman below). 
The two Executive Directors are Boris 
Ivesha, President & Chief Executive Officer, 
and Daniel Kos, Chief Financial Officer. 
Dawn Morgan retired from the Board 
in September 2020. Stephanie Coxon 
joined the Board in August 2020 and was 
appointed as Audit Committee Chair in 
September 2020. Stephanie will stand for 
her first election to the Board at the next 
Annual General Meeting, alongside all 
other Board members who stand for 
re-election at the forthcoming Annual 
General Meeting in 2021. 

Our Board Policies
Our Board is empowered to carry out its 
duties, with consideration to the various 
terms of reference in place: 

 – Articles of Incorporation 
 – Board Diversity Policy 
 – Division of Board Responsibilities: 

Non-Executive Directors 
 – Dealing and Disclosure Policy
 – Conflicts of Interest Policy
 – Schedules of Matters Reserved for 

the Board 

 – Terms of Reference: Audit Committee 
 – Terms of Reference: Nomination 

Committee 

 – Terms of Reference: Remuneration 

Committee 

Governance journey: 
updating policies
The Board reviews all governance policies 
periodically to ensure the policies remain 
current and appropriate to the needs of 
the Board and Company. 

In addition to the policies that are subject 
to annual review, during the year the 
Directors approved a refreshed Schedule 
of Reserved Matters and Terms of 
Reference for Nomination Committee. 

The updated Schedule of Reserved Matters 
sought to update the existing Terms to 
align with current practices. This amended 
Schedule of Reserved Matters establishes 
the key purpose of the Board and details 
its major duties. 

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O R P O R AT E   G O V E R N A N C E   C O N T I N U E D

These duties cover the following areas of 
responsibility: 

 – Statutory obligations and public 

disclosure 

 – Strategic matters and financial reporting 
 – Oversight of management and personnel 

matters 

 – Risk assessment and management, 

including reporting 

 – Monitoring, governance and control 
 – Other matters having material effects on 

the Company 

The Board and Committees are currently 
in the midst of revisiting the Terms of 
Reference for both the Audit and 
Remuneration Committees but in the 
interim, the Audit Committee reviewed 
and amended the Group’s policy on 
engaging external auditors to supply 
non-audit services. 

  For more information on this policy, 
see the Audit Committee report on 
pages 106 to 109

Exercising oversight & ensuring 
adequate time to carry out duties 
The Board receives accurate, timely and 
clear information which affords them the 
ability to have an open, constructive 
discussion and debate on material matters 
affecting the Group. Board meetings allow 
for ample time to discuss and debate 
matters. Non-Executive Directors are 
required to ensure that they have sufficient 
time to meet their Board responsibilities. 
All Committee members are expected to 
devote adequate time to consider the 
views of relevant stakeholders and 
all material information regarding 
issues falling within the respective 
committee’s remit.

Stephanie Coxon was appointed to 
PraxisIFM Group Limited, a private client 
& corporate services company, as a 
Non-Executive Director. Prior to her 
external appointment the Deputy 
Chairman reviewed the appointment, the 
time commitment required and assessed 
that this appointment would not interfere 
with Stephanie’s ability to carry out her role 
as Audit Chair, Director or Committee 
Member. The Deputy Chairman on behalf 
of the Board approved the same, giving 
due consideration to the application of 
Provision 15 of the Code.

E VALUATI O N 
O F D I R EC TO R S

Following this year’s Board 
evaluation, the Board has set a 
number of administrative targets. 
The Deputy Chair, assisted by the 
Chief Corporate & Legal Officer, are 
acting on the outcome of the annual 
Board evaluation in a number of 
areas identified to improve and or 
modernise the approach to the work 
of the Board. For example, one such 
target is for the Audit Committee to 
work with the Executive Leadership 
Team to reformat the design of the 
monthly information packs.

  For more information, please see 
Nomination Committee report on 
pages 99 to 102

Resourcing the Board to ensure it 
meets its objectives and measures 
performance against them 
Our Board is empowered to carry out its 
duties with consideration to its statutory and 
contractual obligations in addition to various 
policies and terms of reference in place. 

All Directors have access to the advice 
and services of both the Chief Corporate 
& Legal Officer and Company Secretary 
and are able to gain access to external 
independent professional advice at the 
Company’s expense should they wish to 
do so in the furtherance of their duties. 

The Terms of Reference for the Board 
set out that each Director may obtain 
independent professional advice 
at the Company’s expense in the 
furtherance of their duties as a Director.

Advisory support to the Board by 
the Company Secretary and Chief 
Corporate & Legal Officer
The Chief Corporate & Legal Officer, with 
the support of our Company Secretary, C.L. 
Secretaries Limited ensure that the Board 
has the policies, processes, information, 
time and resources needed in order for the 
Board to function effectively and efficiently. 

Specifically, the Company Secretary ensures 
that Board procedures are complied with and 
carries out responsibilities with respect to 
Companies (Guernsey) Law 2008 (as 
amended or replaced from time to time), 
the FCA’s Listing Rules and Disclosure 
Guidance and Transparency Rules. The Chief 
Corporate & Legal Officer ensures that good 
information flows around the Board and 
senior management and that appropriate 
and timely information is provided to the 
Board and its Committees.

The Chief Corporate & Legal Officer is 
responsible for advising and supporting the 
Chairman, Deputy Chairman and the other 
Board members on all governance matters 
with the support of the Company Secretary. 

The Chief Corporate & Legal Officer 
oversees the Group’s compliance and ESG 
arrangements, practices and procedures, 
for the Group’s subsidiary companies and 
throughout the workforce, to ensure that 
they are consistent with the standards and 
best practice of the Group and aligned 
with the directions of the Board and the risk 
appetite of the Group as set by the Board.

Board meetings – Promoting a 
culture of openness and debate
The Board promotes a culture of openness 
and debate, executing its responsibilities 
with care and consideration, ensuring that 
there is a clear division of responsibilities 
between the leadership of the Board and 
the Executive Leadership Team of the 
Group’s business. 

If any Director has unresolved concerns 
about the Company or its subsidiaries or a 
proposed action, these are recorded in the 
minutes of the meeting. There were no 
such occasions in 2020. 

Board meeting procedures 
At each Board meeting, standing agenda 
items were strategy and management 
updates from the Executive Directors and 
Executive Leadership Team who have been 
invited to attend or present in a meeting. 
The Deputy Chairman and Chief Corporate 
and Legal Officer update the full Board on 
corporate governance developments and 
an activity report is provided from each 
Board Committee Chair on their respective 
committee meetings and discussions. 
Additional items were added to agendas 
as and if required. 

90

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEDelegation and communication 
between the Board and 
Executives
One significant outcome of the 2020 
Board Evaluations was on the increased 
interaction and appropriate delegation of 
authority between the Board and Executive 
Leadership Team. The Executive Leadership 
Team undertook changes in January 2020 
when the Deputy Chief Executive Officer 
and Chief Legal & Corporate & Legal Officer 
were promoted into their respective roles. 

  See Nominations Committee Report 
for further details on pages 99 to 102

The changes resulted in the Board, in 
particular the Non-Executive Directors, 
having three key Executive stakeholders 
with whom to liaise with on much of the 
day-to-day operations of the business. 
This new team and their Board 
engagement was quickly put to task as 
the COVID-19 pandemic spread through 
Europe in March 2020. Although the 
structure itself was new the appointees 
had long service records with the Group 
and so the policy of promotion from 
within has meant the Board found that 
communication and balanced delegation 
of authority was a strength in the 2020 year. 
The 2020 Board Evaluation showed great 
support for the way in which the Executive, 
the Committees and the Board overall 
engaged in the year. 

Division of responsibility 
between Executive Leadership 
Team and Board
The Company applies Principle G of the 
Code and has a division of responsibilities 
between the leadership of the board and 
the executive leadership of the company’s 
business. Each member of leadership 
oversees certain defined departments of 
the business and reports on the progress 
of these areas as and when relevant. 
The Company believes that this structure 
ensures effective communication between 
the Board and Executive Leadership of the 
Company’s business, and that no small 
group of individuals dominates the Board’s 
decision-making.

Notices & review of any 
conflicts arising
The Notices of Board Meeting and Agendas 
are formally circulated to the Board in 
advance of Board meetings as part of the 
Board papers and therefore Directors may 
request any agenda items to be added that 
they consider appropriate for discussion. 
At the beginning of each meeting, each 
Director must disclose the nature and extent 
of any conflict of interest arising generally or 
in relation to any matter to be discussed as 
soon as the Director becomes aware of its 
existence. Directors must also disclose their 
shareholdings and any changes to 
those that have occurred.

Conflicts of interest 
The Board and all team members are 
required to comply with the Group’s 
Conflicts of Interest and Significant 
and Related Party Transactions Policies. 
These policies are reviewed annually 
and compliance training is provided 
and refreshed regularly. 

A formal procedure is in place for the 
reporting and reviewing of any potential 
conflicts of interest involving the Board 
with support from the Chief Corporate & 
Legal Officer. Any conflict of interest is 
to be disclosed without delay and strict 
procedures followed to ensure the conflict 
is fully evaluated and addressed. As a 
means of ensuring that the Board members 
are acting free from personal conflicts of 
interest, the annual Board assessment 
reviews the independence of its members, 
taking into consideration their positions 
and shareholding in other companies. 

In line with our Conflicts of Interest 
Policy and Significant and Related Party 
Transactions Policy, a Director affected 
by a conflict of interest is not permitted 
to participate in formal discussions and 
decision-making involving the interest at 
stake. The Board does not believe there 
to be any inherent conflicts of interest other 
than ones already disclosed by each Director. 
Any statutory duties under Guernsey law that 
are in addition to the Conflicts of Interest 
Policy are complied with by the Directors.

Annual Committee assessment
Each Board Committee is assessed 
annually to ensure that it is functioning 
in line with the Terms of Reference and 
mandates set by the Code. In 2019, the 
Board identified a need to further review 
the Terms of Reference in line with the 
Code and began the process in 2020, 
which is ongoing and will be completed in 
2021. The Nomination Committee Terms of 
Reference were updated in 2020 as part of 
this process.

Balance of independent 
Non-Executive Directors
The Code dictates that at least half of the 
Board, excluding the Chair, be made up 
of independent Non-Executive Directors. 
After due consideration was given to all 
factors that are likely to impair, or appear to 
impair, the independent judgment of each 
Director, the Board concludes that five out of 
the seven Non-Executive Directors who were 
in place during the 2020 year, maintained 
their independence throughout their 
respective tenures: Dawn Morgan, Ken 
Bradley, Nigel Keen, Nigel Jones and 
Stephanie Coxon. 

The Board believes no one individual 
or a small Group of individuals dominates 
the Board’s decision-making.

Non-Executive Directors 
overseeing management
The Company applies the spirit of Principle H 
and Provision 13 with regard to the role 
of the Non-Executive Directors in holding 
management to account and scrutinising the 
performance of management. It is noted that 
Principle H and Provision 13 are not strictly 
applied with regard to management who 
are held to account by the Chief Executive 
Officer and Executive Director. 
The Company believes that the Board has 
ample oversight by delegating the role of 
overseeing management and scrutinising 
their performance to the Chief Executive 
who reports on the same to the Board. 
The Non-Executive Directors are kept 
abreast of management performance by 
the Chief Executive Officer. In addition, 
the management team met with the 
Non-Executive Directors on a monthly basis 
throughout 2020 and have established a 
permanent forum to ensure that information 
flows and transparency were well maintained 
to enable the Board the ability to effectively 
carry out its duties and make swift decisions. 
This open communication between the 
Non-Executive Directors and management 
has been found to be very effective as it 
allows the Non-Executive Directors to 
engage directly to ensure management 
takes corrective actions in a timely manner. 

The Company applies Principle H with 
regard to the Non-Executive Directors 
having the delegated authority to hold to 
account the individual executive directors. 
The Company has not agreed performance 
objectives for the Executive Directors or 
senior management at this time. Given the 
impact of the pandemic, it did not seem 
prudent or in the interest of the long-term 
success of the Company to set rigid 
performance objectives for the Executive 
Directors or management for the 2020 or 
2021 years.

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O R P O R AT E   G O V E R N A N C E   C O N T I N U E D

Salary Sacrifice Hospitality Action
Across the organisation, a number of senior 
roles have either forgone, deferred, or 
donated at least some portion of salary. 
The Chairman and Chief Executive Officer 
voluntarily gave up their entire remuneration 
for the second quarter of the year and 
deferred the same in the third and fourth 
quarters. The Executive Leadership Team 
and much of the combined leadership team 
undertook a 10%-20% salary reduction for 
three months in 2020. They further undertook 
a deferral in the same amount for four 
months, which was returned in November 
2020 upon acknowledgement by the 
Executive Leadership Team that a longer 
deferral plan would be required to maintain 
cash flow. To enable this longer term deferral 
and as an incentive programme to retain 
talent at the leadership level, the 41 highest 
earners in the Company undertook a 10-20% 
salary deferral for a 12-month period for 
which they have been compensated by the 
issue of nil cost share options. Additionally, 
a long term incentive plan is interlinked 
which offers market price options which 
vest in three years, subject to good leaver 
provisions. This plan was based on the 
criteria and incentives approved in the 
2020 Remuneration Policy.

  For further details, see the 
Remuneration Committee report 
on pages 111 to 117

The Board contributed a portion of their 
remuneration to the charity Hospitality 
Action, a charity established in 1837 to 
offer vital assistance to all who work, or 
have worked within hospitality in the 
United Kingdom. 

Culture and Values 
As part of the management assessment, the 
Board reviewed a number of Company 
policies, procedures and team member 
training in 2020 to ensure that policies 
effectively communicate the Group’s values 
and culture. Additionally, various Directors 
underwent the annual compliance training 
which is provided by the Group to all team 
members. Taking part in this training and 
reviewing the accompanying internal 
communications aids the Board in ensuring 
that the desired behaviours and culture are 
reinforced while overseeing the effectiveness 
of our risk mitigation procedures. 

The Board directed the refresh of a number 
of policies, including the Code of Conduct 
which had been previously reviewed for 
publication in early 2020 and was 
considered again in light of the changes 
with regard to remote communications 
and work policies. 

The aim of refreshing policies is to ensure 
they remain current, are adapted to our 
business and support the desired culture 
and behaviours of the Group. Our policies 
and procedures aim to set a framework 
to empower team members to carry out 
their duties in line with our values and 
ethos Whilst refreshing these policies, 
our Directors, particularly our Audit 
Committee, dedicated time to reviewing 
best-practice developments, assessing 
performance and optimising our approach 
to ensure that we remain relevant and our 
policies and procedures reflect the core 
values of the Group. 

  For more details, see our Audit 
Committee report on pages 106 
to 109 for our Non-financial 
Reporting information.

As a Company, our governance focus has 
been on assessing and implementing 
meaningful and tailored controls and wider 
stakeholder engagement which support 
openness and accountability in delivering 
the long-term sustainable success of the 
Company and is in keeping with the 
principles set out by the Code.

Our Board continues to lead by example 
when it comes to our principles, values and 
purpose. At the start of the pandemic, our 
Board took swift and immediate action to 
offer significant portions of their salary to 
Hospitality Action, as mentioned above. 

The Board has continued its efforts to 
support the growth of our environmental, 
social and governance (“ESG”) activities 
throughout the pandemic. 

  See the Responsible Business section 
for more information on pages 72 
to 81

On the governance front, the Board 
remained on hand to support when called 
upon and to carry out their duties, as 
frequently as needed. 

Furthermore, the Board, led by the Deputy 
Chair and the Audit Chair, kept a watchful 
eye and coordinated with the appropriate 
team members to ensure the ethical 
dealing policies, Code of Conduct and 
internal communications were fit for 
purpose as the Group faced a number 
of local and national lockdowns and 
operational restrictions at different times 
across our operational regions. 

The Board was active in 2020 in carrying 
out their role of ensuring that workforce 
practices are consistent with the Group’s 
values and support its long-term success. 

Related Party Transaction
Following the approval by the Group’s 
independent shareholders on 17 March 
2020, the Group entered into a building 
contract with Gear Construction UK 
Limited (“Gear”) on 7 April 2020 for the 
design and construction of art’otel london 
hoxton on a “turn-key” basis. Gear is 
classed as a related party of the Group 
for the purposes of the Listing Rules. 
Accordingly, the entry into the 
Construction Agreement by the Group 
constituted a related party transaction 
for the purpose of the Listing Rules and 
required the approval of the independent 
shareholders.

Values & Purpose
Human rights and anti-slavery 
As with previous years, the Company 
reviewed and assessed risks related to 
Modern Slavery, in accordance with the 
Modern Slavery Act. Our 2019 and early 
2020 efforts focused on the development 
of a more comprehensive anti-trafficking 
training programme. The hospitality 
industry remains highly vulnerable to 
human trafficking, in large part because 
it offers short-term accommodations to 
the public. 

As a Group we believe that awareness, 
training to spot signs of trafficking, and 
encouragement to speak-up, are critical 
to mitigating the risk of human trafficking. 
As a hospitality business we have expanded 
our compliance training programme to 
educate our managers and team members 
in the UK, the Netherlands, Germany, and 
Hungary on key signs of trafficking and to 
encourage our team members to speak-up 
when they spot these signs or have concerns 
that trafficking may be occurring. We intend 
to continue improving the detail and reach 
of the anti-trafficking training programme 
well into the future. 

92

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEWhistleblowing
The Whistleblowing Policy incorporates 
uniform central principles that provide all 
team members with a way to raise concerns 
in accordance with local law in each region, 
but with the uniform assurance that making 
a disclosure made in good faith will not 
be subject to unfavourable treatment. 
The Board and Executive Leadership Team 
stand by this assurance. The practical 
mechanism for carrying out the policy is set 
by addendum to account for local law in 
every region where we operate a hotel or 
office. The Company has also implemented 
a dedicated 24-hour hotline for all regions 
where local language or English can be used 
to raise genuine concerns in confidence and 
– if preferred – anonymously. 

The Board has it in mind to regularly review 
these arrangements, alongside all of our 
ethical dealing policies, to ensure that they 
are proportionate, effective and allow for 
independent investigations of matters 
and appropriate follow-up action. With the 
Code of Conduct, our Board was integral 
in setting the culture by identifying the 
right behaviours. 

Ethical Dealing Policies 
Reflecting its introduction in the Code, the 
Board has made more proactive efforts to 
oversee and ensure that workforce practices 
are consistent with the Company’s values 
and support its long-term success. As with 
2019, the Board has reviewed a number of 
policies and the tools used to integrate 
them into the Company culture. 

Anti-bribery 
We remain committed to ensuring 
our business is operated ethically, with 
transparency and integrity. As part of 
that commitment, we continually update 
and refresh out ethical dealings policies 
and training. 

Code of Conduct
Our Board sets the culture of the Company 
by identifying the right behaviours and 
periodically reviewing the application of our 
Code of Conduct in communicating our 
values and behaviour. Our Code of Conduct 
was amended in 2020 to account for the 
increased role technologies are playing in 
our ways of working. This refreshed Code of 
Conduct was approved in December 2020 
with the endorsement and support of our 
Board of Directors. The Code of Conduct 
was guided by our Deputy Chairman, who 
plays an integral role in ensuring the 
governance, values and purpose of the 
Company are reflected in our business 
policies and our approach to responsible 
business initiatives. 

Further to that, our remuneration policy 
manages performance against our 
behaviours and reinforces them with 
incentive structures. Ensuring incentives 
align with culture and are standardised 
across the Company was a focus area for 
our Remuneration Committee and Board 
in 2020, even though economic conditions 
were the leading force in remuneration. 

  For more information, see our 
Remuneration Committee report 
on pages 111 to 117

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O R P O R AT E   G O V E R N A N C E   C O N T I N U E D

WO R K FO RCE 
EN GAGEM ENT

Workforce engagement: 
Designated Non-Executive 
Director 
Kevin McAuliffe, Non-Executive Deputy 
Chairman, has been tasked with gathering 
the views of the workforce.

The views of the workforce are then shared 
with the Board and considered in the 
Remuneration, Nomination and Audit 
Committee meetings and when directing 
action and strategy on culture.

Workforce engagement
The COVID-19 pandemic, and the resulting 
limitations on our operations and travel, stifled 
our otherwise well integrated approach to 
engagement within the Company and 
between the Board and workforce. We have 
implemented a number of e-initiatives to 
increase remote engagement, however, we 
have not fully recovered the loss of our organic 
approach to engagement. 

Workforce engagement – 
site visits 
Our primary three vehicles for workforce 
engagement are through the use of our 
Responsible Business Programme, Board 
Site Visits and our Climate Analysis. 

Our Responsible Business programme is a 
great platform to expand on our workforce 
engagement as it reflects our values and 
Company purpose in a wider sense. As part 
of our refreshed Responsible Business 
programme, we aimed to create more 
opportunities for the Board to interact 
closely with team members at all levels 
and across the Group. We introduced a 
new Communities Programme in the 2019 
Annual Report. The concept was simple, 
each hotel selected a local community 
service project in line with our SDGs; 
appointed an ambassador from the 

workforce to receive training and paid 
time to arrange activities to support 
the selected service project, log hotel 
achievements and attend Committee 
meetings with ambassadors from other 
hotels; each hotel entered their project 
into the annual competition to be selected 
as the PPHE annual local service project 
and presented on behalf of their hotel 
to a panel of Non-Executive Directors 
and members of the Leadership Team. 
This programme successfully commenced 
training in three countries prior to the first 
wave of the COVID-19 pandemic. In light of 
the health concerns and limited operations, 
the programme was paused for the 2020 
year, which unfortunately resulted in a lost 
opportunity for the Board to engage 
directly with team members and support 
the culture, purpose and role each hotel 
plays in the community. We hope to renew 
this programme upon a return to more 
normal business activities. 

Our Board site visits are a mainstay of our 
Director induction programme and feature 
in our annual Board activities. The site visits 
provide the Board with great opportunities 
to better understand the dedication, work 
and the feedback from both the managerial 
and non-managerial team members. 
This greatly improves the depth of the 
Board’s understanding of our operations 
and team member views.

This recommendation of each Director 
having at least two site visits per year was 
accepted in 2019. Unfortunately, due to 
COVID-19, our Directors were only able 
to conduct site visits in January – March, 
with Ken Bradley, Nigel Keen and Kevin 
McAullife visiting a number of London 
properties and meeting with the teams 
on-site. While these visits were incredibly 
useful to engage the Non-Executive 
Directors with the workforce, it was taken 
without the knowledge that these would 
be the only visits for the year due to 
the pandemic. 

Pulse Survey
As with many of our activities, the social 
protocols of 2020 acted as an impetus to 
modernise our approach toward workforce 
engagement. Ensuring our Board remained 
connected to the workforce was one of the 
more challenging aspects of governance 
in 2020. The operational limitations and 
distancing measures required us to address 
ways to engage with the workforce. 
Remote engagement is understandably a 
challenge within an industry which deeply 
values personal connection and 
social interactions. 

One way we modified our workforce 
engagement was to temporarily modify our 
annual Climate Analysis to allow for more 
frequent pulse surveys to various groups 
of team members. The Climate Analysis is a 
formal and comprehensive study, based on 
survey of our people, culture, workplace 
satisfaction. With a number of our team 
members on furlough, this approach was 
set aside in favour of a succinct pulse 
survey which sought direct feedback on 
current concerns of our team members 
which were capable of swift resolution and 
consideration. Our first pulse survey was 
conducted in the Netherlands and, in 
addition to the above, sought to gauge the 
well-being of our team members, which we 
deemed of critical importance given the 
many changes of 2020. 

The survey has shown to be a very agile 
and approachable way to elicit insights 
from team members on specific initiatives 
and in the moment challenges. We will 
continue with this format for the time being 
rolling it out to other regions, such as the 
UK in Q1 2021. We anticipate returning to 
the comprehensive engagement surveys in 
the coming years while continuing to utilise 
pulse surveys for more of-the-
moment matters. 

94

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCETo supplement the programme, the 
Company focused a portion of its 
newsletters on communicating the 
importance of mental health and, how to 
speak with Mental Health First Aiders first 
even when on furlough or working remotely 
and making government endorsed tools 
and mental health strategies accessible 
and providing access to tools, learning 
and activities in support of mental and 
physical health. 

We encourage all of our team members 
to take part in internal events to promote 
health and well-being. Team members 
participated in yoga sessions, and held 
activities that opened up conversations 
around well-being, confidence and 
mental health.

95

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O R P O R AT E   G O V E R N A N C E   C O N T I N U E D

B OA R D  A N D CO M M IT TEE MEETI N GS

Our  
Board

Strategy. Purpose. 
Culture. 
Communications.
Sets the Strategy, commercial  
vision, leading with integrity, 
promoting culture.

Evaluates management, 
overseeing resources and  
talent pipeline, engaging  
with key stakeholders.

Board Committees
In accordance with the Code, the Company 
has established the following committees 
in order to support the Board and carry out 
work on its behalf: 

 – Nomination Committee
 – Audit Committee
 – Remuneration Committee 

Terms of reference for each Board 
Committee are available on the Company’s 
website: pphe.com

Nomination  
Committee

  For more information, 
please see page 99

Develops.  
Plans. Evaluates. 
Nominates.

Audit 
Committee

  For more information, 
please see page 106

Remuneration 
Committee

  For more information, 
please see page 111

Transparency. Accuracy.  
Monitors. Aligns. 

Values. Culture.  
Talent proposition. 

Oversees current needs and  
evaluates, plans for the future, monitors, 
advises, nominates. 

Oversees internal controls, audit 
functions and financial systems. 
Publishing transparent, accurate and 
up-to-date information on the same. 

Oversees alignment of remuneration 
and workforce policies to the long-term 
success of the Company and its values. 

Ensures the Board has a balance of skills, 
knowledge, diversity and experience. 

Monitors the integrity of the Group’s 
financial statements and internal controls 
of the Company. 

Board and Committee composition

Board nominations

Succession planning for Directors

Succession planning for senior management

Monitors and reviews the integrity of the 
Group’s half-year and full-year financial 
results, and the financial reporting process. 

Reviews the effectiveness of the Group’s 
system of internal controls and risks

Oversees ethics and compliance for the 
Company

Reviews the Groups internal and external 
audit functions

Responsible for remuneration policy for 
the Group and for setting salary and bonus 
levels for senior management and employee 
benefit structures.

Remuneration Policy

Sets targets and incentive schemes

Executive and senior management 
remuneration review

Members of the Committee:

Members of the Committee:

Members of the Committee:

Kenneth Bradley – Chair

Stephanie Coxon – Chair

Nigel Keen – Chair

Stephanie Coxon – Non-Executive Director

Kenneth Bradley – Non-Executive Director 

Kevin McAuliffe – Non-Executive Deputy 
Chairman

Nigel Keen – Non-Executive Director

Nigel Keen – Non-Executive Director

Kenneth Bradley – Non-Executive Director 

Stephanie Coxon – Non-Executive Director 

96

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCE 
 
 
 
 
 
 
 
 
 
 
 
 
B OA R D  A N D CO M M IT TEE MEM B ER SH I P

Eli Papouchado

A

R

N

B

C

Yoav Papouchado1

Alternate Director

Kevin McAuliffe

Nigel Jones2

Nigel Keen

Kenneth Bradley

Stephanie Coxon

Dawn Morgan3

Boris Ivesha

Daniel Kos

C

C

C

B Board of Directors

A Audit Committee

N Nomination Committee

R Remuneration 
Committee

C Chair

1  Eli Papouchado appointed Yoav Papouchado as an Alternate Director on 21 July 2020.
2  Nigel Jones retired from the Board and did not stand for re-election at the AGM; Nigel Jones 

chaired the Remuneration and Nomination Committees up until his retirement.

3  Dawn Morgan stepped down from the Board effective 30 Sept 2020; Dawn Morgan chaired the 

Audit Committee up until her resignation. 

Board and Committees 
membership
The Board and its Committees 
are regularly evaluated on their 
composition and effectiveness 
to ensure that they have a wide 
combination of relevant skills, 
experience and knowledge. 

Only Committee members are 
entitled to attend Committee 
meetings. However, other Directors, 
management and advisers may 
be invited, at the request of the 
respective Chair, to provide updates, 
information and insights into a 
particular matter, answer questions 
and to assist the Committee in 
carrying out its duties.

B OA R D  A N D CO M M IT TEE MEETI N GS
The Board and its Committees have a sufficient number of regularly scheduled meetings to discharge their respective duties. 
Additionally to scheduled meetings, the Board holds regular ad-hoc Board Committee meetings when and if required.

JAN

FEB

MAR

APR

MAY

JUN

JUL

AUG

SEP

OCT

NOV

DEC

B

A

B

B

N

B

A

R

N

B

B

A

N

B

R

B

R

A

R

N

B

B Board 

meeting

A Audit 

Committee 
meeting

R Remuneration 
Committee 
meeting

N Nomination 
Committee 
meeting

Annual 
General 
Meeting 

EGM

Ad-hoc

97

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O R P O R AT E   G O V E R N A N C E   C O N T I N U E D

B OA R D  A N D CO M M IT TEE MEETI N GS AT TEN DA N CE
If any Director is unable to attend a meeting, they communicate their opinions and comments on the matters to be considered via the 
Deputy Chairman or the relevant Committee Chair. Full attendance is provided below. 

Board Meetings

Audit Committee 
Meetings

Remuneration 
Committee Meetings

Nomination 
Committee Meetings

Ad-hoc Board 
Committee Meetings

Attended

Eligible  
to attend

Attended

Eligible to 
attend

Attended

Eligible to 
attend

Attended

Eligible to 
attend

Attended

Eligible to 
attend 

4

2

9

6

7

9

3

6

9

9

9

9

6

7

9

3

7

9

9

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

2

3

4

2

3

2

3

4

2

3

1

3

4

3

2

1

3

4

3

2

4

2

2

4

2

2

4

2

2

4

2

3

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

–

6

3

–

5

2

3

–

–

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

Eli Papouchado1

Yoav Papouchado,  
Alternate Director

Kevin McAuliffe 

Nigel Jones2 

Nigel Keen3 

Kenneth Bradley 

Stephanie Coxon4 

Dawn Morgan5 

Boris Ivesha 

Daniel Kos 

1  Eli Papouchado appointed Yoav Papouchado as an Alternate Director on 21 July 2020 
2  Nigel Jones retired from the Board and did not stand for re-election at the AGM 2020
3  Nigel Keen was appointed as a Non-Executive Director on 20 February 2020. The first Audit Committee meeting was already scheduled for 25 February 2020 
and the first Nomination and Remuneration Committee meetings for 26 February 2020, well before his appointment. Therefore, the view is taken that his 
committee appointments were applicable as of the first Board meeting 

4  Stephanie Coxon was appointed as a Non-Executive Director on 7 August 2020
5  Dawn Morgan stepped down from the Board effective 30 September 2020

Board monitoring culture

The Board and Executive Leadership Team use various tools to assess the Company’s culture. The annual Climate Analysis 
is a leading source on the values and behaviours of the Company.

Other key sources of intelligence in determining the culture include:

 – online reviews of the hotels and services received from guests 
 – review of Company provided hotlines such as the whistleblowing hotline and compliance support e-hotline 
 – social media posts 
 – employer review sites
 – compliance training records 
 – exit interviews
 – hotel audits and “other human capital metrics” that provide the Executive Leadership Team and Board with insights 

on the health of the culture and its alignment with the vision, strategy and purpose of the Company

This data is regularly reviewed by the Executive Leadership Team and discussed with the Board to develop a deep 
understanding of the culture’s health, gaps to address and steps to take to better align with the long term strategy of the 
Company. The Board will continue to grow its oversight in the culture and its evolution in relation to the Company purpose 
and strategy in line with good governance practices.

98

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEN O M I N AT I O N   C O M M I T T E E   R E P O R T

We were prompted by travel restrictions 
to carry out most of our Board induction 
programme on a remote basis for our newest 
Non-Executive Director appointment, 
Stephanie Coxon, who joined in August 2020 
and to some extent for Nigel Keen who was 
appointed earlier in the year, in February 2020. 

  For more details on the 2020 
Induction programme, please 
see page 103

All areas of the Board Induction 
Programme were fully adaptable, save 
for the workforce engagement piece. 
Scheduled site visits, overnight stays 
and other face-to-face interactions form 
important parts of Board engagement 
year-on-year. These in person interactions, 
in various combinations, are a mainstay 
for the Board Induction Programme. 
Although the Board received regular 
updates on the workforce and workforce 
engagement from the Executive 
Leadership Team, the restrictions on 
movement introduced as a result of the 
pandemic made site visits and face-to-face 
meetings impossible to conduct. Thus the 
site visits and the workforce engagement 
which organically springs from our site 
visits have been deferred to 2021 for 
Nigel and Stephanie. Having learned from 
the ease with which we completed our 
e-induction for Stephanie and Nigel, we 
have set the goal of creating a permanent 
e-induction programme going forward for 
all new appointees. 

Kenneth Bradley,
Independent Non-Executive 
Director, Chair, Nomination 
Committee

Dear Stakeholder,
I welcome opportunity to report on 
the work of our Nomination Committee 
after my first full year in the position. 
The roles and responsibilities of the 
Committee mean that we focus on the 
future: succession plans, appointments to 
the Board, ensuring development of our 
talent pipeline, among others. Our focus is 
on the future and ensuring the Board is 
building the leadership mechanism for 
tomorrow’s challenges.

If there ever was a year to take comfort in 
the task of future-proofing, it was 2020. 
The COVID-19 pandemic was ever-present 
in all facets of our day-to-day lives. For that 
reason, we as a Committee were trusted 
with carrying out the role of building 
leadership within the Company for the 
bright path of the many tomorrows to come. 

The Nomination Committee was 
exceptionally active in 2020 between the 
appointment of two new Non-Executive 
Directors, Stephanie Coxon and Nigel 
Keen, and one Alternate Director, 
Yoav Papouchado; supporting the 
commencement of two new Executive 
Team roles, the Deputy Chief Executive 
Officer and Chief Legal & Corporate 
Officer; refreshing the Board Induction 
Programme and updating our own terms 
of reference. These significant steps, 
among a number of more modest activities 
undertaken by the Committee, highlight 
how the Nomination Committee is actively 
developing the leadership of the Company 
for the years beyond 2020. 

The Role of the Nomination Committee is 
to oversee and continue the succession 
planning programme, identify candidates 
for Board and Executive positions, ensure 
the talent pipeline is well developed for 
tomorrow’s leadership and to lead our 
Board induction programme. Our Board 
succession planning is on target, with three 
new appointments made over the past 
24 months, my own appointment included, 
and two Non-Executives stepping down 
from the Board in that same period. 

Kenneth Bradley 
Chair of the
Nomination Committee 

Nomination Committee
Chair
Kenneth Bradley
Chair of the Nomination Committee

Nomination Committee
members
Stephanie Coxon
Non-Executive Director 
(appointed in August 2020)

Nigel Keen
Non-Executive Director 
(appointed in February 2020)

Kevin McAuliffe
Non-Executive Deputy Chairman

Dawn Morgan
Non-Executive Director 
(stepped down from the Board 
in September 2020)

Nigel Jones
Non-Executive Director 
(retired from the Board in May 2020)

99

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N O M I N AT I O N   C O M M I T T E E   R E P O R T   C O N T I N U E D

Nomination Committee 
attendance and meetings
The Nomination Committee met four 
times during the year. Attendance of the 
individual Directors who served on the 
Nomination Committee throughout the 
year is shown in the table on page 97 to 98.

Nomination Committee 
membership
As of 31 December 2020, the Nomination 
Committee is comprised of four Non-
Executive Directors, three of whom are 
considered by the Board to be independent. 
No member of the Nomination Committee 
is deemed to have a personal financial 
interest in the matters to be decided. 
The Committee is chaired by Kenneth 
Bradley. Its other members are Nigel Keen, 
Stephanie Coxon and Kevin McAuliffe. 
Nigel Jones retired from the Board and 
stepped down from the Committee in May 
2020 with Kenneth taking over as Chair after 
a successful handover. Dawn Morgan 
stepped down from the Board and the 
Committee effective September 2020. 

Appointment of Chairman and 
Alternate Director
The Board re-elected Eli Papouchado 
(‘Papo’) as Chairman in May 2020. As the 
Company’s founder and the vision behind its 
success, Papo remains an invaluable asset to 
the Board. In setting the Company’s purpose, 
strategy and objectives, the Board leverages 
Papo’s vision, wealth of knowledge, network 
and intuition earned through his many 
successes spanning more than six decades 
in construction, design, development, 

financing, acquisition and management of 
leading hotels, retail spaces, large residential 
projects and his leadership as Chairman of 
the Israel Hotel Association. The Board 
believes that Papo’s vision, expertise and 
intuition are heavy drivers behind the 
successful strategy of the Company since 
its founding and therefore unanimously 
recommended his appointment as the 
Chairman in 2019. An alternate Board 
Member was appointed to sit in place of 
Papo, his son Yoav Papouchado, if and 
during any absences. 

Yoav is the Chairman of Red Sea Hotels 
Limited (“Red Sea”) and President of Gear 
Construction, the construction arm of Red 
Sea, with over 30 years of experience of 
residential developments and data centres 
worldwide, developed through his long 
tenure at Red Sea. Yoav is also a member of 
the Supervisory Board, and Deputy Chairman 
of the Supervisory Board of Arena Hospitality 
Group, the Company’s subsidiary listed on 
the Zagreb Stock Exchange. 

The addition of Yoav has been a smooth 
and uncomplicated transition due to his 
years of experience and knowledge of the 
business, its leadership and the values of 
the Company.

The Nomination Committee is of the view 
that the Board was well prepared to continue 
its succession planning programme in 2020 
despite the wider global changes during the 
year, in large part, because the continuation 
of the Chair and Deputy Chair ensure 
stability, strategy deep understanding 
of the business. 

Nomination Committee’s focus 2020

Function

Actions in 2020

Board and Committee 
composition 

 – Considered the structure, size and composition (including the skills, 

knowledge, experience and diversity) of the Board

 – Reviewed the process and timing of the Board’s evaluation
 – Reviewed the results of the Board’s 2019 evaluation 
 – Considered the Committee’s own performance and constitution to ensure 

it is operating at maximum effectiveness

 – Followed the Board Diversity Policy prior to recruiting NEDs 

Board nominations 

 – Oversaw the recruitment process of new Directors, including short list of 

Succession planning for 
Directors and senior 
management 

Diversity and talent 
development 

potential candidates 

 – Considered the appointment of two new NEDs and the Alternate Director
 – Considered training and induction for newly appointed Directors
 – Reviewed the induction for newly appointed Directors

 – Regularly reviewed and considered succession planning at Board level and 

C-Suite

 – Considered gender balance at senior management level & reporting 

employees 

 – Considered gender balance for the Group
 – Reviewed Diversity Policy
 – Updated the Board induction programme, set out plan to formalise 

a remote induction programme
 – Reviewed long-term nominations 

Independence and tenure of 
Chairman of the Board
The Code recommends that the chair 
of the board should not remain in their post 
beyond nine years from the date of the first 
appointment (although such time can be 
extended to facilitate effective succession 
planning and development a diverse board) 
and that the chair should be independent 
upon appointment. These provisions 
are intended to encourage effective 
succession planning. 

Succession planning cannot be conducted in 
a vacuum, it must be carried out in a gradual 
manner to promote stability and is considerate 
of the needs of the Board and Company, 
particularly with regard to the expertise, 
experience and skills of its collective 
membership. With that in mind, the Board 
reviewed its ongoing succession planning 
programme in 2020, which included two new 
appointments and two retirements from the 
Board. Furthermore, the Board considered the 
needs of the business in 2020 and in what is 
assumed to be a return to more normalised 
operations in the year ahead. With these 
considerations in mind, the view from the 
Board, which the Nomination Committee 
endorsed, was unanimously in favour of the 
reappointment of Papo as Chair.

The Nomination Committee and the Board 
as a whole have given due consideration 
to the Provisions 9 and 19, and both 
categorically and unanimously agree that 
the Chairman is of unparalleled value to the 
Company and his continuation in the role in 
the upcoming year will contribute to the 
Company’s long-term sustainable success. 
The Committee and the Board will keep 
their decision to diverge from Provisions 9 
and 19 under constant review.

Succession planning 
The Board remained on pace with the 
Succession Planning Programme Two new 
Non-Executive Directors were appointed 
in 2020, Nigel Keen and Stephanie Coxon. 
The addition of the two new Non-Executive 
members was remarkably smooth, in large 
part thanks to the continuity of service and 
deep understanding of the business that 
the longer tenured Board Members offer 
to the Board on the whole ensures that 
we continue to have plans in place for 
orderly succession to the Board.

Succession planning programme, 
Committee and Board composition, 
gender balance and other matters were 
regularly discussed and reviewed by the 
Committee and the Board in 2020. 

100

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCESuccession planning, diversity and Board and Committee reviews 2020

FE B RUA RY

M AY

SEP TEM B ER

DECEM B ER

Succession planning

Review – composition of 
the Board

Succession planning 
– Audit Committee

Succession planning – 
Nomination Committee

Succession Planning – 
Remuneration Committee

N

B

A  
B

B

B

Chairmanship of the 
Remuneration 
Committee 

Chairmanship of the 
Nomination Committee 

B

B

Gender balance – senior 
management level & their 
reports

Succession planning

Review – Diversity Policy

Review – structure, size 
and composition of the 
Board

Gender Balance – 
Company 

Succession planning

N  
B

N  
B

N  
B

N  
B

N  
B

N  
B

B Board meeting

A Audit Committee 

N Nomination Committee 

meeting 

meeting

The process taken by the Nomination 
Committee this year, with respect to 
appointing both new Non-Executive 
Directors and Executive appointments, 
ensures that our Board is able to provide 
the leadership and strategy of the 
Company, underpinned by the values and 
behaviours that shape its culture and the 
way it conducts its business. 

Kenneth Bradley, who has taken the reins 
as Nomination Committee Chair, led the 
process of these appointments, and in 
doing so reviewed the existing succession 
plan and the current needs of the Board 
with regard to diversity of skills and 
characteristics.

Succession planning 
programme – Board 
Appointments to the Board follow a 
formal, rigorous and transparent process. 
The Board remained on pace with the 
Succession Planning Programme in 2020. 
Two Non-Executive Directors were appointed 
in 2020 with the support of the external 
recruitment firms of OSA Recruitment for 
Stephanie Coxon and Foster Chase for Nigel 
Keen. As far as the Company is aware, neither 
agency had any connection with the Company 
or individual Directors.

Both Nigel and Stephanie have been 
deemed independent as neither had 
any material dealings with the Company 
prior to their appointment to the Board. 
As with all Non-Executive Directors 
their independence will be reviewed 
again annually.

Their transition to the Board was 
remarkably smooth, in large part thanks 
to the continuity of service and deep 
understanding of the business that the 
longer tenured Board Members offer to the 
Board on the whole. Prior to recruiting for 
these roles, the Nomination Committee 
discussed and considered each Board 
member’s individual skills, competencies, 
knowledge and diversity, alongside 
succession planning, to ensure that we 
maintain an effective and strong Board.

Nigel is a distinguished professional with 
experience in real estate development and 
is a chartered surveyor. He has served in 
Board and leadership positions for many 
years for FTSE listed and prominent private 
companies. He has exemplary experience 
as remuneration committee chair, and an 
understanding of the important role a 
Non-Executive Director plays. Nigel’s 
tenure in an executive position for a 
significant company provides him with 
the depth of knowledge that comes with 
experiencing and leading through various 
business cycles. 

Stephanie has achieved accelerated 
success in her field of capital markets, 
asset management and accounting. 
She has exemplary experience as a 
Non-Executive Director and a wealth of 
knowledge in the impact governance plays 
in successful decision making which she 
has learned in her previous position as an 
advisory consultant role for funds and 
listed companies. Stephanie is our most 
recent appointment to the Board and 
possess the expertise needed by 
the Board.

The appointments of Nigel and Stephanie 
ensured that the Board and its Committees 
have a combination of skills, experience 
and knowledge necessary to perform its 
duties effectively. 

  For additional information, 
please see the biographies 
on pages 84 to 85

As announced in 2019, Nigel Jones retired 
from the Board and did not stand for 
re-election at the AGM 2020. Nigel was an 
integral and valued member of the Board 
and we thank him for his contribution. 
Dawn Morgan resigned from the Board 
effective 30 September 2020 to facilitate 
a move abroad. The Board is grateful to 
Dawn for her commitment, service and 
invaluable contribution to Company.

101

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N O M I N AT I O N   C O M M I T T E E   R E P O R T   C O N T I N U E D

One key objective for the Nomination 
Committee is to continually improve on our 
Board induction programme. As a Board 
we agree that the induction process should 
define the role, introduce the stakeholders 
and introduce the culture of the Board and 
the Company as a whole and allow all new 
appointees to appreciate their role in the 
success of the Company, how the Company 
measures success and convey the 
expectations of all key stakeholder groups. 
The induction must be tailored to the 
individual Director without neglecting the 
key elements of our induction programme. 
For that reason we are working toward a 
remote induction programme on the key 
features of the Board and Director 
responsibilities with a tailored approach to 
take into account the Director’s experience. 

As an important element of the Succession 
Planning programme, consideration is 
given to the length of service of Board 
members. In the last 24 months, the Board 
welcomed three new Non-Executive 
Directors and the stability and experience 
and knowledge of the Company offered by 
the more tenured members of the Board 
was invaluable to the Board as whole. 
The balance of composition of the Board 
was critical in ensuring the Company 
remained focus on long-term strategy and 
able to offer stability and security during 
the challenges presented in the 2020 year. 

Two Non-Executive Directors, the Chairman 
and the Deputy Chairman, were appointed 
to the Board more than nine years ago. 
As explained in detail on page 100, the 
Chairman is invaluable to the Company and 
the Board, and his continued role in the 
Company has led to our sustained success. 
The Board considers the depth of knowledge 
Deputy Chairman brings to the Board, to be of 
significant value and of critical importance 
while the Board progresses its succession 
planning programme and new Directors are 
acclimating to their roles. Accordingly, the 
Board diverges from tenure recommendations 
in the Code with respect to the Chairman and 
Deputy Chairman. 

While the consideration of the Code’s 
emphasis on tenure remains, the Board is 
strongly of the belief that in its current 
composition, it has the right combination 
of skills, experience and knowledge and 
remains effective and entrepreneurial. 
The Board’s composition will continue to 
be reviewed as part of succession planning. 

Succession Planning programme 
– Executive Leadership Team 
In consideration of the appointments made to 
the Executive Leadership Team in 2019, which 
took effect on 1 January 2020, the Board 
believes succession planning is effective for 
senior management and in keeping with the 
spirit of Principle J of the Code. The Chief 
Executive Officer, who sits on the Board 
and remains in regular discussion with the 
Board, directs succession planning at the 
senior management level and does so in 
coordination with the Chairman, Deputy 
Chairman and the Board on the whole. 
In directing succession planning, Principle J 
is applied to ensure that succession is based 
on merit and objective criteria and within this 
context promotes diversity of gender, social 
and economic backgrounds, cognitive and 
personal strengths.

Board Induction
The Deputy Chairman and Chief Corporate 
& Legal Officer are responsible for ensuring 
that new appointees to the Board receive 
a tailored and comprehensive induction 
to familiarise them with the Company’s 
strategic aims, purpose, operations, 
regulatory climate, stakeholders, Directors’ 
duties and governance practices. We tailor 
our programme taking into consideration 
the Director’s previous Board experience, 
expertise and familiarity with the real estate 
and hospitality industries. The induction 
process includes two interviews with the 
Deputy Chairman before the programme 
commences and mid-way to identify 
any gaps.

102

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEK E N N E T H  B R A D L E Y ’ S I N D U C T I O N   

P R O G R A M M E 2 0 2 0 :

2020

2021

Continuation from 2019 

Meetings with the 
management team – UK

Hotel familiarisation  
visits – London, UK

Hotel familiarisation  
visits – Netherlands

N I G E L K E E N  I N D U C T I O N   

P R O G R A M M E 2 0 2 0 - 2 0 21:

F E B R UA R Y 2 0 2 0

2020

2021

First interview with the 
Deputy Chairman regarding 
induction requirements 

Corporate governance 
presentation on 
statutory obligations 

Review of key 
statutory documents 

Meetings with the 
management team 
– UK

Hotel familiarisation 
visits – Germany 

Hotel familiarisation 
visits – Croatia 

Meetings with the Finance 
and Technology Teams – 
Netherlands 

Second interview with 
the Deputy Chairman 
to identify any gaps 
and if additional 
information is required 

S T E P H A N I E  COXO N I N D U C T I O N   

P R O G R A M M E 2 0 2 0 - 2 0 21:

S E P T E M B E R 2 0 2 0

2020

2021

First interview with the 
Deputy Chairman regarding 
induction requirements 

Corporate governance 
presentation on 
statutory obligations 

Review of key 
statutory documents 

Meetings with the 
management team 
– UK

Hotel familiarisation 
visits – Netherlands

Hotel familiarisation 
visits – Croatia 

Meetings with the Finance 
and Technology Teams – 
Netherlands 

Second interview with 
the Deputy Chairman 
to identify any gaps 
and if additional 
information is required 

103

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N O M I N AT I O N   C O M M I T T E E   R E P O R T   C O N T I N U E D

B OA R D   E VALUATI O N 

Y E A R  1

Y E A R 2

Y E A R 3

Financial Year 2018
External evaluation 

Financial Year 2019
Internal evaluation against Year 1 
Review

Financial year 2020
Internal evaluation

The review found that the Board has made positive progress in 2020.

Board evaluation 
The Board evaluates its performance and 
considers the tenure of each Director on an 
annual basis, and believes that the mix of 
skills, experience and length of service is 
appropriate to the requirements of the 
Company. This feeds into considerations 
for succession planning for long-serving 
Directors. Progress made against the 2018 
external evaluation and the 2019 internal 
evaluation was reviewed in the 2020 
internal evaluation which was led and 
conducted by the Deputy Chairman. 

The purpose of the 2020 review of Board 
and Committee effectiveness was to follow 
up on the outcomes and recommendations 
of the 2018 external evaluation and 2019 
internal evaluation. The evaluation covered 
the full scope of the Board and each 
Committee’s work, and provided 
recommendations, suggestions and an 
overall assessment of effectiveness.

During 2020, the Board improved its 
frequency of information flow to include 
a number of routine updates on business 
areas. The Board has therefore received 
more frequent updates from the risk, audit, 
insurance and compliance functions of the 
business. This satisfied an objective set by 
the previous year’s Board evaluation and 
ensures the Board is best placed to carry 
out their duty to oversee the internal 
control framework and account for 
principal risks when evaluating the 
Company’s strategic objectives.

Diversity 
In accordance with Provision 23, the 
Nomination Committee considers the 
gender balance of those in senior 
management and their direct reports. 

Our Board and Executive Team consists, 
of both men and women and includes 
talented and committed individuals 
whose business experience, geography, 
age, gender, and ethnicity are varied. 
The Committee reviewed the composition 
of the Board in 2020, and in doing so 
believes that there is a depth of diversity 
with regard to a number of characteristics, 
experience and skill sets. Gender diversity 
remains as an area for improvement at the 
Board level.

The Board maintains a gender diversity 
policy which is reviewed annually by the 
Nomination Committee and proposed for 
annual adoption by the Board. In proposing 
the policy, the Nomination Committee 
recommends changes where it deems 
appropriate in light of the current Board 
composition. The diversity policy approval 
process is open to discussion and debate. 
The Board again considered the benefit of 
setting diversity targets in order to close 
the gap with regard to gender diversity. 
The view remains that setting diversity 
targets risks overshadowing the need to 
identify suitable candidates on the basis of 
merit, with the primary objective of finding 
Directors whose skill set best reflects the 
needs and nature of the business. 

All appointments to the Board are 
made on a merit basis, and with diversity 
in all respects viewed as a benefit. 
The Board does not believe that any one 
characteristic, whether diversity related or 
otherwise, as warranting appointment to 
the Board. All appointments are viewed 
holistically and in consideration of various 
factors which are relevant to any vacancy. 
In compliance with Provision 23 of the 
Code, the Nomination Committee is tasked 
with ensuring the policy on diversity and 
inclusion links to the objectives of the 
Company and Company strategy and 
reviewing how the policy has been 
implemented and progressed to 
achieve its objectives. 

Senior Management
The Board and senior management are a 
unified voice for PPHE’s strategic growth 
weaved together by individual Directors 
each with their own experience, skill set, 
expertise and background. The diversity 
and inclusivity of our entire team are 
important for us to bring the best to 
our business and understand and reflect 
the needs of our guests and other key 
stakeholders. We are fully committed 
to respect and deliver fair treatment for 
everyone whatever their background, 
race, ethnicity, gender or other protected 
characteristics (as defined within the 
Equality Act 2010) and deliver opportunity 
and development for all of our team 
members, guests and stakeholders. 
In accordance with the Code, the work of 
the Nomination Committee includes giving 
consideration to the gender balance of 
those in the senior management and their 
direct reports. 

104

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEB OA R D

D I R EC T  R EP O R T S TO 
CH IEF E XECUTIVE 
OFFI CER

THE I R D I R EC T 
R E P O R T S

Gender diversity 

Gender diversity 

Gender diversity 

14%

Female 

86%

Male

33%

Female 

67%

Male

44%

Female 

56%

Male

As of 31 December 2020; the Board ratio includes all Executive and Non-Executive Directors (and excludes the Alternate Director).

Workforce
The diversity and inclusivity of our entire 
team are important for us to bring the 
best to our business and understand and 
reflect the needs of our guests and other 
key stakeholders. We are fully committed 
to respect and deliver fair treatment for 
everyone whatever their background, 
race, ethnicity, gender or other protected 
characteristics (as defined within the UK 
Equality Act 2010) and deliver opportunity 
and development for all of our team 
members, guests and stakeholders. 
Where possible, we actively support 
events in our community that celebrate 
diversity and inclusion.

In keeping with the call to ensure the 
Board sets the culture of the Company, the 
Board Diversity Policy was considered and 
integrated, as applicable, to the Inclusion 
and Diversity Statement published by 
the Company in 2020 for the updated 
recruitment website. Diversity, in all 
respects, is of great value in collective 
decision-making at every level of the 
organisation. We intend for our Policy, 
and indeed our approach to recruiting 
and retaining new Directors, Executive 
Leadership and the talent pipeline, to 
support a culture of inclusion and diversity. 

105

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020Stephanie Coxon
Chair of the 
Audit Committee 

Audit Committee 
Chair
Stephanie Coxon
Chair of the Audit Committee 
(as of 30 September 2020)

Dawn Morgan
Chair of the Audit Committee 
(through 29 September 2020)

Audit Committee 
members
Kenneth Bradley
Non-Executive Director

Nigel Keen
Non-Executive Director & 
Senior Independent Director 
(appointed to the Audit Committee 
in February 2020)

Nigel Jones
Non-Executive Director (retired from 
the Audit Committee in May 2020)

A U D I T   C O M M I T T E E   R E P O R T

Dear Stakeholder, 
I am honoured to have been appointed as 
Chair of the Audit Committee and to take 
the reigns over from Dawn Morgan, whose 
commitment to governance and leadership 
led the work of the Audit Committee during 
her tenure as Chair of this committee. 
I would like to add my personal thanks 
to Dawn for her contribution.

2020 was a unique and complex year 
as government restrictions surrounding 
the control of the COVID-19 pandemic 
dictated the operations of the Group. 
Unsurprisingly, the COVID-19 pandemic has 
fundamentally affected all aspects of the 
Audit Committee’s activity during the year. 

The Audit Committee directs and oversees 
the changes to, and implementation 
of, effective risk management measures 
in response to the evolution of the 
business, its resources and its strategy. 
Implementing effective risk management 
is about accurately identifying risks and 
maintaining that oversight to accurately 
track those changes and being able to 
effectively communicate it in a transparent 
and digestible manner to all levels of 
management within the business. 
The Committee uses the risks from the 
Group’s Enterprise Risk Management 
(“ERM”) system (as set out on pages 
31 to 40) as the main basis to determine 
the Committee’s activity. In 2020 we were 
pleased at the strides taken in recent 
years to refocus the internal audit and risk 
functions as they were vital and effective 
in ensuring that our Executive Leadership 
Team, Board members and key internal 
decision makers were risk aware and fully 
conversant with the potential impacts on 
the Group. 

In March 2020, time was spent with the 
Executive Leadership Team and the Head 
of Risk and Internal Audit to determine 
the impact of the COVID-19 pandemic on 
the risks facing the Group and consider 
the resultant risks and emerging risks. 
Effective risk management and internal 
controls were integral to ensuring the 
Company could maintain its position 
and the Board was able to maintain its 
strategic focus on the future. 

The Company maintains its own risk 
management and internal audit function 
which, based on the quality of reporting 
from the Head of Risk and Internal Audit, 
we believe is appropriate for the business. 
During 2020, due to government restrictions 
and the hotels being closed, we were unable 
to complete hotel operational internal 
audits. As such we instructed the Head of 
Risk and Internal audit to perform additional 
deep dives over corporate treasury, Group 
insurance and subsidiary governance which 
were areas highlighted in the ERM system. 

During the year, the Audit Committee 
oversaw the implementation of the 
new financial risk and control matrices, 
documenting key controls across all areas 
of the financial process. This will allow us to 
formally assess the Company’s second line 
of defence in this area.

The Audit Committee is also tasked with 
safeguarding the quality of our financial and 
non-financial reporting, which is of even 
greater importance in a year like 2020 where 
the impact of the COVID-19 pandemic on 
the Annual Report and Accounts were 
unprecedented. The Committee also had 
robust conversations with management 
on the financial impact of the COVID-19 
pandemic and its implications on the 
financial statements, going concern 
assessment and viability statement. 

The Audit Committee has undertaken 
some administrative changes this year to 
enhance our governance practices, one 
such amendment was to reorganise the 
Committee schedule to allow a week 
between the Committee meeting and 
the subsequent Board meetings.

The Committee believes that the 
robust internal controls and sound risk 
management processes that we have in 
place ensure that the Company is able 
to successfully deal with ever-changing 
circumstances as we progress toward 
a return to pre-COVID-19 operations. 

Stephanie Coxon
Independent Non-Executive 
Director, Chair, Audit 
Committee

106

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCERole of the Audit Committee
The Audit Committee plays a key role in 
assisting the Board to:

 – observe its responsibility of ensuring that 
the Group’s financial systems provide 
accurate and up-to-date information 
on its financial position;

 – ensure the Group’s published 

consolidated financial statements and 
related announcements represent an 
accurate and fair reflection of its financial 
position;

 – manage and monitor the Company’s risk, 

both financial and non-financial;
 – ensure that appropriate accounting 

policies, internal financial controls and 
compliance procedures are in place; and
 – review the external audit process as well 
as the external auditor’s independence.

The Audit Committee receives and 
reviews information from the Deputy Chief 
Executive Officer, Chief Financial Officer, 
the Chief Corporate & Legal Officer, the 
Head of Risk and Internal Audit, the internal 
legal, compliance, audit and risk teams and 
the external auditors regularly throughout 
the year in order to allow it to carry out its 
functions. C.L. Secretaries Limited carries 
out Company Secretary services to ensure 
the Committee has the policies, processes, 
information, time and resources needed 
to function effectively and efficiently. 
The Committee regularly reports to the 
Board on how it has discharged its 
responsibilities.

The Committee’s Terms of Reference can 
be found on the website. 

Effectiveness of the Committee 
The Committee’s performance, constitution 
and effectiveness is monitored and assessed 
regularly, including as part of the Board 
annual evaluation where it was concluded 
that the Committee remained effective. 
The Audit Committee has scheduled a 
comprehensive self-evaluation which is to be 
completed following the publication of the 
annual accounts and report for the 2020 year. 

The Board further considers that the work 
and composition of the Audit Committee 
complies with the Code.

 Audit Committee’s Focus 2020
Actions in 2020
Function

Monitor the Group’s 
financial statements

Monitor and review the 
effectiveness of the 
Group’s system of internal 
controls and risks

 – Reviewed the form and content of the Annual Report and Accounts to ensure 

that it was fair, balanced and clear and the associated announcements. 

 – Reviewed Interim Report and Financial Statements for the period ended 

30 June 2020 and the related announcements

 – Received regular updates on Group’s performance
 – Amended the timing of meetings to allow more time between Audit and 

Board meetings to allow any work arising from the Audit Committee to be 
carried out and reported to the Board as appropriate. 

 – Received regular updates on the internal audit and enterprise risk 

management, including: 
• internal audit update
• Enterprise Risk Management updates
• actions update
• risk incidents
• financial control framework

 – Received regular updates on and reviewed emerging risks
 – Updated principal risk schedule and Enterprise Risk Management 

framework 

 – Reviewed Whistleblowing Policy and Code of Conduct 
 – Conducted internal assessment of the Audit Committee’s performance to 

ensure effectiveness 

 – Reviewed the progress of internal audit against internal audit plan and 

selected deep dive internal audits over areas highlighted in the Enterprise 
Risk Management system

 – Monitored and reviewed the effectiveness of internal audit function 
 – Considered the structure of internal audit
 –  Reviewed subsidiary company’s governance policies

Oversee ethical dealings 
and compliance for 
the Group

 – Regularly reviewed IT risks and cyber security
 – Reviewed data privacy matters and procedures 
 – Monitored arrangements with related parties
 – Reviewed Significant and Related-party Transaction Policy
 – Met with compliance and governance teams for update on compliance, 

environmental, social and governance programme

Review the Group’s 
external audit function

 – To consider the audit planning report from the auditor
 – To consider the report from the auditor
 – Regular communications with the auditor during the audit process
 – Met with subsidiary auditors to discuss the status of the subsidiary audits
 – Reviewed and updated the Non-Audit Fee Policy
 – Evaluated the performance of the Auditor
 – Considered the tenure of the Auditor 
 – Considered the auditor’s independence and non-audit services

Changes in Audit 
Committee membership 
Stephanie Coxon joined the Audit Committee 
on 7 August 2020 and, following a successful 
handover, succeeded Dawn Morgan as Audit 
Committee Chair, upon Dawn’s retirement 
from the Board on 30 September 2020. 

Nigel Jones remained a Committee 
member until May 2020, when he resigned 
from the Board. Nigel Keen joined the 
Board on 20 February 2020, and was 
appointed to at the first committee 
meeting thereafter on 25 February 2020. 

Relevant Skills and Experience
The Audit Committee is comprised entirely 
of independent Non-Executive Directors, 
each having relevant skills and experience 
as prescribed by the Code and each 
bringing an independent mind-set to their 
role. The Committee as a whole has the 
competence relevant to the sectors 
in which the Company operates and 

the Chair, among others within the 
membership have recent and relevant 
financial experience. 

 – Stephanie Coxon (Chair, from 

30 September 2020) is a chartered 
accountant, with over 15 years of capital 
market expertise. She is a former capital 
markets director for a pre-eminent global 
Accountancy and Consulting firm, where 
she advises boards on ongoing 
obligations, corporate governance, 
accounting policies and reporting 
processes. Stephanie is also a Non-
Executive Director for two FTSE 250 
companies. Through her qualifications 
and past experience, Stephanie is able to 
provide strong leadership to the Audit 
Committee in carrying out its duties and 
responsibilities; 

 –  Dawn Morgan (Chair, through 

29 September 2020) is a Chartered 
Accountant and a former Finance 
Director and Company Secretary. 
These previous roles together with her 

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020A U D I T   C O M M I T T E E   R E P O R T   C O N T I N U E D

Relationship with the Board
The Audit Committee was provided with 
adequate time in Board Meetings to resolve 
any matters of conflict between the Board 
and Audit Committee. Had any such 
disagreement remain unresolved, the Audit 
Committee has the right to report the issue 
to the shareholders as part of the report 
on its activities in the Annual Report. 
Accordingly, the Audit Committee reports 
that there were no such unresolved 
disagreements and matters presented by the 
Audit Committee were discussed in full, and 
to resolution at the Board Meetings in 2020. 

External audit and external 
auditors
Kost Forer Gabbay & Kasierer, a member 
of Ernst & Young Global, are the Company’s 
external auditors. The Audit Committee 
considers the appointment, re-appointment 
and removal of the external auditors, 
reviews their terms of appointment and 
negotiates fees on behalf of the Board prior 
to making recommendations through the 
Board to the shareholders to consider at 
each Annual General Meeting. 

The Audit Committee annually assesses, 
and reports to the Board on, the 
qualification, expertise and resources, and 
independence of the external auditors and 
the effectiveness of the audit process, with a 
recommendation on whether to propose to 
the shareholders that the external auditor 
be reappointed. Kost Forer Gabbay & 
Kasierer were re-appointed for a further 
tenure of one year at the Company’s Annual 
General Meeting in 2020.

The 2020 external audit will be Kost Forer 
Gabbay & Kasierer’s seventh year of 
appointment as the Company’s external 
auditors (15th year of an Ernst & Young 
Global member firm). 

Kost Forer Gabbay & Kasierer have 
expressed their willingness to continue 
in office as auditors and a resolution to 
re-appoint them for a tenure of one year 
will be proposed at the forthcoming 
Annual General Meeting. 

robust experience in all aspects of 
commercial finance (including treasury 
and strategic aspects), allowed her to 
provide strong leadership to the Audit 
Committee; 

 –  Kenneth Bradley brings a wealth of 
knowledge on banking and general 
commercial finance matters, earned 
through his more than 30 years of 
experience in banking and other 
regulated financial services businesses. 
Kenneth’s expertise covers wealth 
management, corporate banking, 
structured finance and insurance; 
 – Nigel Keen (from February 2020) is a 

qualified chartered surveyor with over 
35 years of property expertise from site 
acquisition through to asset 
management. He has held executive and 
non-executive board positions with FTSE 
100 and FTSE 250 companies, leading 
development, construction and property 
teams at high growth companies, many 
of which are so widely proliferated that 
they have become house-hold names. 
Nigel is a Non-Executive Director and 
audit committee member of a FTSE250 
housebuilding company;

 – Nigel Jones (until May 2020), is a 

chartered surveyor and former Chief 
Executive of an AIM listed property 
company. Nigel’s substantial experience 
of dealing with financial matters as well 
as relevant experience in the property 
and construction industries offered 
sound and valuable understanding of 
property development.

The composition of the Audit Committee 
is regularly considered by the Board and 
the Nomination Committee. The Board 
is satisfied that the Audit Committee is 
properly structured and can properly 
discharge its duties, including in light of 
the nature of the Group’s business and 
the sector in which it operates. 

Committee attendance 
and meetings
The Audit Committee met formally 
four times during the year. The Audit 
Committee receives monthly financial 
and operational performance updates 
from the Chief Financial Officer, Deputy 
Chief Executive Officer, Chief Corporate 
and Legal Officer and the Regional 
Vice Presidents.

The Audit Committee Chair also receives 
monthly updates on non-financial reporting 
areas, such as enterprise risk, internal audit 
matters and updates on the financial control 
framework from the Head of Risk and Internal 
Audit, who reports directly to the Audit 
Committee. Since the outbreak of COVID-19 
in March 2020, the members of the 
Committee received weekly updates on the 

Company’s performance and management 
response to the crisis from the Head of Audit 
and Risk who liaises with the Executive 
Leadership Team prior to each update call. 
Additionally, the Committee members had 
access to ask questions or request ad hoc 
meetings from the Executive Leadership 
Team, key members of the corporate teams, 
the external auditors, external auditors of the 
subsidiaries and any other member of the 
Company as they requested.

The Audit Committee is satisfied that it 
had access to the resources necessary 
to discharge its responsibilities in 2020. 

The schedule of meetings and attendance 
of the individual Directors who served on 
the Audit Committee throughout the year 
is shown on pages 97 to 98.

Audit Committee schedule 
and resources
In 2020, the Audit Committee reviewed the 
timing of the Audit Committees in relation 
to the Board meetings in which the Audit 
Committee would be reporting their 
findings. The Audit Committee decided 
that the meetings should no longer be on 
the same day, as the brevity of time to 
review the outcome of the Committee 
Meetings posed a risk that there would not 
be a sufficient interval to allow any work 
arising from the Audit Committee meeting 
to be carried out and reported to the Board 
as appropriate. Therefore, in accordance 
with FRC guidance, a longer interval, of 
approximately one week, will be scheduled 
between the Audit Committee meetings 
and the subsequent main Board meetings 
where the Audit Committee is to report its 
most recent findings. 

Evaluating performance 
The Audit Committee carried out a 
self-evaluation of its own performance. 
In doing so each member of the Committee 
considered strengths as well as areas for 
improvement for the Committee in the 
upcoming year. The responses received 
from the committee were minor, with many 
focused on improving on challenging the 
external auditor’s audit approach in light of 
COVID-19 pandemic and the form of the 
Audit Committee reporting at the main 
Board meetings. 

An outcome of the self-evaluation was to 
consider adopting a 360 self-evaluation of 
performance in the 2021 year to include a 
review of the Audit Committee performance 
by members of the finance team, the risk and 
internal audit team and to create a forward 
looking Committee work plan from the 
aggregated responses. 

108

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEAUD IT  TEN DER  PRO CE SS
The Audit Committee is responsible for the selection process for the appointment of 
the Company’s auditor. The Company has a policy of tendering the external audit at 
least every 10 years. The external auditor tender process was last conducted in 2014. 
The Audit Committee will keep the need to retender the audit under continual review, 
and will consider if such a retender process should be initiated sooner than 2024.  

If a tender process is required, it will be conducted with due regard being given to the 
guidance in place from the Financial Reporting Council. The Audit Committee will be 
responsible for initiating and overseeing a competitive tender process, recommending 
a candidate for appointment following a thorough and appropriate tendering process, 
negotiating the auditing scope and fees, influencing the appointment of the audit 
engagement partner within the selected external audit firm and approving the letter 
of appointment for the auditor. 

Committee overseeing auditor 
In addition to the Committee meeting 
formally with the external auditors, the 
Chair of the Audit Committee has met 
them informally on three further occasions. 
These informal meetings have been held to 
ensure the Chairman is kept up-to-date 
with the progress of their work and that 
their formal reporting meets the Audit 
Committee’s needs.

In December 2020, the External Auditor 
presented their proposed audit plan 
(reviewed by the Chief Finance Officer) to 
the committee for discussion. The objective 
of this was to ensure that the focus of their 
audit aligned to the Group’s key risks and 
strategy. The Committee also arranged for 
the external auditors to present their findings 
to them following their annual audit review, 
which provided the Committee with a forum 
to raise queries and questions. The findings 
of the Audit Committee were then 
discussed with the Board and other relevant 
management functions. Following this 
analysis, and additional meetings with the 
external auditors, the Committee can confirm 
that it is satisfied with the Group’s external 
audit functions and the integrity of its 
financial and narrative statements.

When the external auditors present their 
findings we request that management 
are not present for part of the meeting to 
ensure that the External Auditors are able 
to speak freely and share any views without 
management being present. No concerns 
were raised by Kost Forer Gabbay & 
Kasierer as part of this meeting. 

Review of the external auditor 
The Audit Committee also reviewed the 
independence and objectivity of the 
external auditors and reported to the 
Board that it considered that the external 
auditors’ independence and objectivity 
were maintained.

This review included discussions with 
the external auditors at various meetings, 
reliance on the external auditors’ own 
internal controls for compliance with 
independence rules and ensuring 
compliance with the Non-Audit Services 
Policy (as further described below). 
When evaluating the independence of the 
external auditors, the Audit Committee also 
took into consideration the quality of the 
audit produced, the constitution of the audit 
team being used by Kost Forer Gabbay & 
Kasierer, communications between 
management and the external audit team 
and generally how the external audit team 
interacts with and challenges management. 

The Audit Committee evaluated the 
performance of the external auditors during 
the year, no concerns were raised about the 
quality of the audit conducted and feedback 
showed an overall level of satisfaction. 
Following this year’s audits, a detailed 
auditor evaluation on both the Group 
and subsidiaries external auditors will be 
undertaken. This evaluation will include 
obtaining feedback from senior finance 
personnel who were exposed to the audit 
process within the Group to obtain their 
input on the effectiveness of the external 
audit process.

The key audit matters raised by the 
external auditors are included in their 
audit opinion on page 125.

The audit fees amounted to £249,422 
(2019: £297,650).

Policy on engaging external 
auditor to supply non-audit 
services
The Audit Committee monitors the 
Group’s relationship with its external 
auditor considering what impact the 
provision of non-audit services may 
have on the auditor’s independence 
and objectivity. 

In 2020, the Committee adopted a policy 
on the engagement of the external auditor 
to supply non-audit services. The policy 
sets out the circumstances and financial 
limits within which the auditors may be 
permitted to provide certain non-audit 
services, whether a tender process is 
considered for non-audit services and any 
information which must be considered to 
ensure that the non-audit services do not 
impair the objectivity and independence 
of the auditor. The policy is in line with 
the recommendations set out in the FRC’s 
Guidance on Audit Committees (2016) 
and the requirements of the FRC’s 
Revised Ethical Standard (2019). The Audit 
Committee monitors compliance with 
this policy. 

Total non-audit fees amounted to 
£64,598 (2019: £57,253) consisting of the 
interim review of the Group’s half-year 
financial results (2019 fee in relation to 
interim review: £52,526). Although this is 
considered to be a non-audit service, the 
objective of the review are aligned with the 
audit. The Audit Committee considered 
the provision of the non-audit services 
during the 2020 year and was comfortable 
that the nature and extent of non-audit 
services provided did not present a threat 
to the external auditor’s objectivity or 
independence.

Internal audit
The Company has an internal audit and 
risk function which reports directly to the 
Audit Committee Chair. This reporting 
line ensures the internal audit function 
maintain appropriate independence from 
the management. The Head of Risk and 
Internal Audit maintains a dotted line 
reporting function to the Chief Financial 
Officer who is an Executive Board Member. 

The Audit Committee monitors and reviews 
the effectiveness of the internal audit 
function and meets with the Head of Risk 
and Audit on a monthly basis to review the 
progress of the internal audit programme, 
among other things. Additionally, the Audit 
Committee meets with the internal auditor 
at each Audit Committee meeting and does 
so without the presence of management, to 
discuss matters relating to its remit and any 
issues arising from the internal audits. 

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020A U D I T   C O M M I T T E E   R E P O R T   C O N T I N U E D

On an annual basis the internal auditor and 
internal audit function, agree the annual work 
plan and review whether the internal auditor 
has the proper resources to enable him to 
satisfactorily complete such work plans. 
Throughout the year, the auditor reports 
on the progress of the audit work plan and 
action point status. The Committee regularly 
reviews reports and considers management’s 
response to any major findings, providing 
support, if necessary, for any follow-up action 
required and ensures that the team obtains 
free and unrestricted access to all Group 
activities, records, property and personnel 
necessary to fulfil its agreed objectives. 

During 2020 due to government restrictions 
and the hotels being closed we were unable 
to complete hotel operational internal 
audits. As such the Audit Committee 
instructed the Head of Risk and Internal 
Audit to perform additional deep dives over 
corporate treasury, Group insurance and 
subsidiary governance which were both 
areas highlighted in the enterprise risk 
management system. 

The Audit Committee is satisfied that the 
quality, experience and expertise of the 
internal audit function was appropriate for 
the business. 

Enterprise Risk Management 
(“ERM”)
The Audit Committee monitors the 
Group’s risk management system 
and controls to review their efficacy. 
The Group’s risk profile and mitigating 
activities are also regularly monitored by 
the Audit Committee, who are kept 
apprised of emerging business risks and 
concerns. Informed by these activities, 
the Group risk-reward strategy is set by 
the Board at the recommendation of the 
Audit Committee.

Risks which are inherent to all businesses 
either by region, standard business activity, 
nature of our industry or due to social and 
geopolitical causes are also reviewed by 
the Audit Committee with the aim of 
implementing appropriate controls and 
monitoring systems. When reviewing risks, 
the Audit Committee takes into account 
material external socioeconomic and 
geopolitical matters.

The ERM function continues to work with 
the various business functions in order to 
formulate: (i) functional level risk registers; 
(ii) an emerging risk profile; and (iii) a 
revised ERM framework. The Audit 
Committee set out both the key objectives 
and work plan for the ERM function at the 
beginning of this process and was then 
involved in reviewing and challenging his 
output. To ensure its independence and 
objectivity, the function reports directly 
to the Audit Committee.

The Audit Committee had a robust 
discussion over the key assumptions 
and judgements used in assessing for 
impairment. The impairments (see notes 
4,5 and 19) recorded for property, plant 
and equipment (£2.50 million) and right of 
use asset (£2.78 million) were discussed in 
detail. The Committee was satisfied that 
the Group has appropriately performed 
the impairment reviews, accounted for 
the impairments identified and that the 
related disclosures were appropriate.

The detailed assessment of the principal 
risk, emerging risks and uncertainties 
facing the Group is included on pages 
31 to 40.

In addition, the other significant issues 
generally considered relate to the complexity 
of the financial statements due to the size of 
the Group and the multiple legal entities.

The Audit Committee also monitors the 
integrity of the interim financial statement 
and annual accounts and reviews any 
significant financial reporting judgments 
contained therein, prior to reporting the 
same to shareholders. 

Company policies and procedures
All policies and procedures on prevention 
of bribery and corruption are annually 
reviewed by the Audit and Committee for 
any changes required to be recommended 
to the Board. The Company’s Code of 
Conduct, Anti-bribery & Corruption Policy, 
Whistleblowing, Conflicts of Interest Policy 
and other related ethical conduct policies 
were reviewed in 2020. 

The Anti-Bribery and Corruption and 
Whistleblowing Policies are available 
on the Company’s website. The Code 
of Conduct as adopted in 2020 will be 
posted on the website in due course. 

  For additional details on the 
Company’s ethical dealing 
policies, culture and workforce 
engagement see pages 82 to 96

Financial reporting
The Audit Committee has reviewed the 
Annual Report and Accounts. In its opinion, 
taken as a whole, it is fair, balanced and 
understandable and provides the 
information necessary for stakeholders to 
assess the Company’s position and 
performance, business model and strategy. 

The Audit Committee reviews draft annual 
and interim reports. The Audit Committee 
discusses with the Chief Executive Officer, 
Deputy Chief Executive Officer, Chief 
Financial Officer and external auditors the 
significant accounting policies, estimates 
and judgments applied in preparing 
these reports. 

The overall responsibility for approving 
interim statements and other governance 
statements is carried out in accordance 
with the Schedule of Matters Reserved for 
the Board, which was updated in 2020 
through the collective efforts of the 
Deputy Chairman of the Board and the 
Chief Corporate & Legal Officer and 
approved unanimously by the Board. 

In relation to the 2020 financial statements, 
the significant issues considered were the 
following:

 – Going Concern – the Audit Committee 

considered the appropriateness of 
the going concern assessment and 
associated judgements around material 
uncertainties, reviewing the scenarios and 
mitigations, including funding options 
available to the Group as disclosed in 
Note 1(c) to the financial statements. 

 – Impairment testing - the Group’s 

impairment review requires significant 
judgement in estimating the recoverable 
amount of its intangible assets, property, 
plant and equipment and the IFRS 16 
right-of-use asset. The Audit Committee 
reviewed a paper prepared by 
management which outlines their 
approach to impairment reviews. 

110

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCENigel Keen
Chair of the
Remuneration Committee 

Remuneration Committee 
Chair
Nigel Keen
Chair of the Remuneration Committee 
(as of May 2021)

Nigel Jones
Chair of the Remuneration Committee 
(retired from the Board in May 2020)

Remuneration Committee 
members
Kenneth Bradley
Non-Executive Director

Stephanie Coxon
Non-Executive Director 
(appointed  in August 2020)

Dawn Morgan
Non-Executive Director 
(stepped down in September 2020)

D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T

You will see further in the report that this 
discretion was utilised with respect to 
safeguarding the Company during the initial 
weeks of the COVID-19 national lockdowns 
which coincided with the payment date for 
2019 annual discretionary awards.

Remuneration policies are most effective 
when they set out a framework which 
supports the long term success of the 
Company and encourages actions which 
align with the values, purpose and culture 
of the Company. We have also had to 
rethink what tools we have at our disposal 
to encourage retention and engagement 
in the face of financial pressure and vast 
market uncertainty. This was particularly 
challenging given the Company’s 
suppressed operations during various 
periods of the year which resulted in the 
Group undertaking restructuring, utilising 
government furlough and employment 
support schemes, voluntary pay cuts, share 
schemes in lieu of pay and deferred 2019 
bonus decisions. 

In consideration of severe market 
conditions affecting all of our markets, 
the incentive awards previously anticipated 
by the Remuneration Policy have not been 
triggered for the 2020 financial year. 
The Committee has approved a short 
term remuneration policy (as shall be 
further elaborated below). The purpose of 
setting a short-term revised Remuneration 
Policy is to enable the Company to utilise 
remuneration to attract, retain and 
motivate its leadership to drive the 
strategic vision of the Group successfully 
while being considerate to the financial 
impact of 2020. 

The Committee further considered 
workforce remuneration and remuneration 
policies, particularly in the context of the 
gender pay gap. In ordinary years, the gender 
pay gap provides descriptive overview of 
remuneration at all levels of the workforce, 
allowing the Committee to seek out targeted 
follow-on questions and propose actions. 
2020 was anything but ordinary. The volatility 
of COVID-related operational restrictions 
rendered the gender pay gap figures 
unreliable. As operations fluctuated so did 
the size and remuneration of the workforce. 
With restructuring, salary sacrifices and 
furloughs impacting workforce remuneration 
across all regions, the Committee focused its 
workforce remuneration efforts on building a 
meaningful short term remuneration policy 
and charging the Executive Leadership Team 
with cascading down the key elements of 
these policies. 

Dear Stakeholder, 
As I have just this week completed my first 
year as a Non-Executive Director with the 
Group and as chair of the Remuneration 
Committee, I welcome the opportunity to 
report on the Committee’s work over the 
2020 year. I want to thank Nigel Jones for 
his work on the Committee and as its Chair 
throughout his tenure on the Board. 

Following my appointment to the 
Board in February 2020 and priory to my 
appointment to chair the Committee at the 
AGM in May 2020, the Covid-19 pandemic 
set-in across Europe, resulting in the first of 
a series of national lockdowns in all areas of 
our operations. As a hospitality business 
this had an immediate and significant 
impact on our operations, which were 
forced into an immediate standstill. 
As a result the Group had to act swiftly 
and effectively to preserve its position by 
taking measures to conserve cash, reduce 
overheads and realign expenditure in 
balance with demand.

The Committee, at the lead of my 
predecessor, utilised the flexibility offered 
by the Remuneration Policy to implement 
key measures in the early days of the 
pandemic to maintain cash flow. To support 
these measures, the senior leadership team 
voluntarily entered into a number of salary 
sacrifice schemes as detailed later in the 
report we therefore needed to use a 
flexible approach to how we rewarded, 
motivated and retained key individuals 
throughout this unprecedented period.

While the impact of the COVID-19 
pandemic required us to adapt our 
approach to the 2020 and 2021 
remuneration policies, it did not change 
the purpose of the Committee nor our 
fundamental understanding of the 
importance of remuneration policies to 
support the sustainability, continuity and 
success of the Company. We are consistent 
in our view that the Committee’s role is on 
ensuring the Company’s leadership and 
talent pipeline are motivated to deliver on 
our long-term strategy, deliver sustainable 
long-term growth and support our values 
as a Company. 

The Code emphasises the role of the 
Board, and in particular the Remuneration 
Committee, in exercising independent 
judgment, discretion to ensure that 
remuneration policies override formulaic 
outcomes where appropriate. Such discretion 
is required when the formulaic outcome of 
the remuneration policy does not reflect 
the actual performance of the company 
or of the individual executive during the 
relevant period. 

111

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T   C O N T I N U E D

Role
The key responsibilities of the 
Committee include:

Remuneration Committee’s Focus 2020

Function

Actions in 2020

 – putting in place and periodically 

Remuneration Policy

 – Reviewed Remuneration Policy

reviewing the broad policy for the 
remuneration of the Chairman, Executive 
Directors and senior management to 
ensure fair and responsible rewards and 
incentives with a clear and proportionate 
link to corporate and individual 
performance;

 – within the terms of the policy, determining 

the individual remuneration of each 
Executive Director;

 – reviewing remuneration levels and 
related policies across the Group 
especially when determining salary 
increases, reviewing the alignment of 
incentives and rewards with culture, 
taking these into account when setting 
the policy for Executive Director 
remuneration, and consulting with the 
CEO in setting the levels of remuneration 
for the Group;

 – approve the design of, and determine 
targets for and conditions attached to 
any long term incentive schemes 
operated by the Group.

The Committee’s terms of reference are 
available at www.pphe.com. The terms of 
reference are regularly reviewed to ensure 
compliance with the Code and ongoing 
strategic alignment with the Company. 
The Terms of Reference are under review in 
2021 and the updated Terms of Reference 
will be published on our website as and 
when updated. 

Committee Composition
The Remuneration Committee consists of 
three Non-Executive Directors all of whom 
are independent. Nigel Keen joined the 
Committee after having served on a number 
of remuneration committees and having 
ample experience as the remuneration 
committee chair for other listed companies. 
There were four scheduled Committee 
meetings in 2020; for information on 
attendance, please refer to page 97 and 98. 
Nigel Keen was officially appointed to the 
Committee at the February 2020 Board 
Meeting which occurred just after the 
Committee Meeting, therefore he was Chair 
for the 2020 year, save for the first meeting 
of the year. 

Executive Director and 
senior management 
remuneration review

Sets targets and incentive 
schemes

 – Reviewed Executive Director remuneration 
 – Reviewed C-Suite remuneration

 – Reviewed and considered incentive scheme

Workforce remuneration 
and benefits policies

 – Reviewed gender pay gap and pay differential
 – Reviewed Expenses Policy

The Deputy Chairman, Chief Executive 
Officer, Deputy Chief Executive Officer and 
Chief Operating Officer, Chief Financial 
Officer and Chief Corporate & Legal 
Officer are invited to attend meetings as 
appropriate depending on the items on the 
agenda. The Committee considers their 
views when reviewing the remuneration of 
Executive Directors and other senior 
executives; however, no Directors are 
involved in the consideration of their own 
remuneration and only members of the 
Committee have the right to vote at 
Committee meetings.

The Committee seeks independent advice 
as appropriate. 

Remuneration Policy 2019/2020 
The 2020 Remuneration Policy was 
devised by the Remuneration Committee 
in 2019, with the support of external expert 
remuneration consultants, Pearl Meyer, and 
crafted in consideration of the Code as 
well as secondary legislation and updated 
guidelines by major proxy advisers and 
governance teams of major institutional 
investors as explained in the Annual Report 
2019. This Remuneration Policy was 
approved by the Board in February 2020. 

The onset of COVID-19 has, however, 
presented a unique set of challenges for the 
Committee. The virus significantly impacted 
our operations throughout the year and 
meant that we had to think carefully about 
the application of the Policy in 2020. 
We had to continue to incentivise executive 
performance at a time where our leadership 
and senior management were being asked 
to demonstrate significant resilience. At the 
same time, we had to ensure the executive 
experience is commensurate with that of the 
Company overall, its shareholders, 
employees and other stakeholders. 

The Remuneration Policy was written so 
that the Committee is able to exercise 
discretion and overwrite formulaic 
outcomes. The Committee used its 
discretion and voluntary steps taken 
by various levels of leadership to apply 
the Remuneration Policy for 2020 as 
noted below.

Executive remuneration – 
2020 basic salary and 2019 
Discretionary Bonus
The team members and leadership have 
shown extraordinary fortitude throughout 
the 2020 year. In support of the Company, 
a number of positions undertook voluntary 
salary sacrifices, deferments, share options 
in lieu of salary, and donated salaries to 
charitable endeavours. Such efforts are 
summarised as follows. 

The Chairman of the Board has voluntarily 
forgone his full salary for the second 
financial quarter in 2020 and deferred his 
salary for the third and fourth quarters.

The Chief Executive Officer has voluntarily 
forgone his full salary for the second 
financial quarter in 2020 and deferred his 
salary for the third and fourth quarters. 

The four Non-Executive Directors have 
voluntarily contributed 50% of their salaries in 
the second quarter and 20% in the third and 
fourth quarters to Hospitality Action, a charity 
organisation for the hospitality industry. 
Also Dawn contributed amounts in Q2-Q3.  

The Chief Financial Officer, Deputy Chief 
Executive Officer, Chief Corporate and 
Legal Officer, and 38 other members of the 
senior leadership team have voluntarily 
forgone 20% salary for three months of the 
2020 year and deferred the same amount 
for a further four months of the year. 

112

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEAcross our regional offices, many team 
members voluntarily sacrificed 10% of 
salary for three months and deferred the 
same for a period of four months.

2020 Share Incentive Plan
The long term Incentive element of the 
Remuneration Policy allows for a share 
option plan. 

The PPHE Executive Incentive Plan 2020 
is subject to reasonable and appropriate 
malus and clawback provisions, in 
compliance with Provision 37 of the Code. 

During the pandemic, the Committee and 
wider Board constantly revisited the matter 
of the 2019 discretionary bonuses. At the 
time of each review, the Committee 
assessed that near-term financial pressures 
would require the Company to prioritise 
cash flow and therefore proceeding with 
payment of 2019 discretionary bonuses 
would not meet the current needs of the 
business during the extraordinary time. 
The payment of the 2019 discretionary 
bonuses has been postponed until such 
time as the Company deems appropriate. 
As the Company met its financial targets 
for the 2019 financial year, bonuses of the 
C-Suite remain deferred with a long stop 
date for payment of December 2022, 
subject to good leaver provisions. 

Shares in lieu of salary for 
leadership positions
As of November 2020, members of the 
Leadership Team accepted a salary 
sacrifice in the same amount, for the 
12-month period commencing in 
November 2020 and ending on 31 October 
2021, in exchange for a grant of nil cost 
options in the amount of the base salary 
sacrificed. These options have a one year 
vesting period followed by a six month 
holding period. As a means of incentivising 
key leadership positions to remain with the 
Company, these salary sacrifice scheme 
included an element of the long term 
incentive plan as provided under the 2020 
Remuneration Policy – see below. 

Accordingly, in November, the Company 
drew from the LTIP provisions of the 
Remuneration Policy and granted a 
modified version of the long term share 
option portion of the Remuneration Policy 
for certain leadership positions as part of 
the newly approved PPHE Executive 
Incentive Plan 2020. The grant was subject 
to certain conditions as set out in the table 
below and coincided with the shares is lieu 
of salary referred to above. 

With regard to the Chief Financial Officer 
and Executive Director and the other 
members of the C-Suite, the long term 
share options granted in 2020 shall vest 
in equal tranches, with 33.33% vesting 
each year for three years. The remaining 
Leadership Team were granted share 
options under the plan with full vesting 
after three years. In providing the options 
in this manner, the Company has not 
complied with Provision 36 of the Code 
which requires a minimum of five year 
vesting period. However, the Committee 
believes that in diverging from the Code 
on this occasion, it was done with the 
spirit of the Code in mind, which allows for 
flexibility in applying the remuneration 
policy and emphasises the importance of 
utilising remuneration policies to promote 
long-term success of the Company. 

Ensuring the Executive Leadership is 
motivated, rewarded and incentivised to 
continue in their roles is congruent to the 
Company’s long-term strategy. 

The Remuneration Policy operated as 
intended by promoting the long-term 
sustainable success of the Company 
and supporting its strategy.

Summary of the 2021 
Remuneration Policy
Over the course of 2020 it became apparent 
that the Group’s existing remuneration 
policy needed updating and was no longer 
appropriate in the near term, in light of the 
difficult market conditions caused by the 
COVID-19 pandemic. The Committee 
therefore deemed it prudent to consider 
a short-term remuneration policy which will 
be applicable also for the 2021 year which 
was considerate to the financial pressures 
sustained by the Group due to the COVID-19 
pandemic, a primary element of which was 
the share incentive plan described above. 

The main updates to the previous 
remuneration policy relate to the adoption 
of a new long term incentive plan details 
of which are set out in the table below. 
However, a summary of the Company’s 
policy on each element of remuneration 
that will apply in 2021 is also included for 
reference. As further detailed below, the 
Committee believes that the Company’s 
remuneration structures are aligned to the 
Company’s purpose, strategy and 
entrepreneurial culture. 

113

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T   C O N T I N U E D

Base Salary

Purpose and link to strategy To provide a market competitive salary that will attract, motivate and retain executives with the right 

Operation

Maximum

expertise who are instrumental in driving and growing the business and delivering the Company’s 
strategic goals.

Salaries in the Group are based on the value of the individual, the level of responsibility, experience and 
market conditions. Salaries are reviewed at least annually but not necessarily increased. The Committee 
may award salary increases at other times of the year if it considers such an award to be appropriate. 
In reviewing salaries, salaries are benchmarked against appropriate comparable organisations and 
account is taken of significant changes in role, levels of pay in the broader workforce, the Group’s 
performance, inflation and budgets.

The salary payable to Executive Directors will normally be capped at the upper quartile of the relevant 
market benchmark for the role under review. This maximum salary represents the highest end of the 
range at which the Committee would expect the base salary to be set, rather than the actual amount 
to be paid. 

There is no separate cap on the annual increase to base salaries. However, the Committee will normally 
determine the appropriate level of increase for Executive Directors taking into account the general level 
of increase for the broader workforce, but on occasion may need to make a more significant increase to 
recognise additional responsibilities, or an increase in the scale or scope of the role.

Senior Corporate Annual Bonus Plan

Purpose and link to strategy In principle, senior management are eligible to participate in an annual bonus scheme. The aim is that 

the transparent structure and balanced score card approach of the plan will:

 – incentivise management to drive Group strategy and performance; and
 – ensure that a significant proportion of the total remuneration package is linked to performance of 

the Group and the individual against clear KPIs during the financial year.

This Plan has been suspended for the 2020 and 2021 financial years pending lifting of the changing 
restrictions on operation and hotels and in anticipation of recovery and return of certainty. The Committee 
is keeping this under review during 2021 and will make its recommendation in line with developments and 
progress of market recovery. 

Share Incentive Plan awards 

Purpose and link to strategy The revised LTIP allows for the award of market value options, salary related options, deferred bonus 
awards and performance share awards to all employees. The long term and phased vesting of these 
awards, along with the ability of the Committee to apply additional holding periods are designed to: 
drive and reward sustainable performance over the long-term; align the interests of executives and 
shareholders; and support talent retention. 

In particular, the salary-related awards that were offered to key employees in 2020 were aimed at 
preserving cash flow, whilst incentivising key employees to support the Group in its recovery from the 
pandemic and linking in with our succession planning. Prior to the salary-related options being formally 
offered to the relevant employees, proposals were discussed with the relevant individuals, providing the 
opportunity for questions to be answered. The grant of the market value options in conjunction with the 
salary-related awards was initiated with a target of ensuring the Executive Leadership Team is motivated, 
rewarded and incentivised to continue in their roles over the coming three years of anticipated recovery 
of the Company and the wider industry from the pandemic.

114

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCEOperation

The long term incentive plan allows for the award of the following options which are subject to the rules 
of the PPHE Executive Incentive Plan 2020:

 – market value options – options that are linked to the market value of the shares in the Company;
 – salary-related options – whereby employees agree to a reduction in their base salary in exchange 
for the right to acquire Shares at nil-cost. These options normally vest after 12 months subject to 
an additional six-month holding period;

 – deferred bonus awards – allowing the award of the number of shares determined by the Committee 

in lieu of some or all of the annual bonus; and

 – performance share awards – options which are granted subject to specified performance targets. 

Notwithstanding the extent to which any performance target is satisfied, the number of vested award 
shares may be reduced by the Committee to ensure that the number of vested award shares is 
appropriate taking into account the underlying business performance of the Group.

These awards are subject to the rules of the PPHE Executive Incentive Plan 2020 which may include: 
long-term vesting periods prescribed by the Committee upon grant; good-leaver and bad leaver 
provisions allowing the Committee to exercise discretion as to when it might be appropriate for an award 
to vest in spite of the relevant employee leaving the Group; post-vesting holding periods determined by 
the Committee at the time of the award; and share capital dilution limits.

Maximum

The plan allows dividends or dividend equivalents to accrue, subject to the Committee’s discretion.

The aggregate market value (as determined by the Committee at or prior to the Award Date) of shares 
in respect of which performance share awards and/or restricted stock awards are made to an Employee 
in any Financial Year are capped at 100% of the Employee’s annual base salary at the Award Date.

Long Term Retention bonus The retention bonus provides an additional payment outside of base salary. It ranges in fixed amounts 

accruing per year with duration of the plan per individual ranging from three to five years depending on 
the role and contribution to the delivery of the strategy. The Committee has the ability to delay payments 
as is appropriate.

Pension

Purpose and link to strategy The provision of retirement benefits supports the Company in attracting and retaining executives and 

promoting long-term retirement planning.

The Company has taken note of Provision 38 of the Code and is taking advice on the steps needed to use 
best endeavours to comply in due course as of the effective date of this provision entering into force.

Operation

A defined cash contribution may be made into either a Company sponsored pension plan or a private 
pension plan or as cash in lieu of pension.

Maximum

Pensions are awarded in line with the practice applicable country of employment of the relevant employee.

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STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T   C O N T I N U E D

Directors’ fees

Base Fee

Chairman Fee

The Non-Executive Director fees are decided by the Board in accordance with the Company’s articles of 
incorporation. This fee is the same for each Non-Executive Director.

In the case of the Chairman and Deputy Chairman, both receive a set fee which is set by the 
Remuneration Committee and agreed by the Board. The Chairman’s fee is determined by taking into 
account the time commitment and responsibilities of the role, as well as the role holder’s skills, gravitas 
and qualifications to lead the Board.

Additional Fees

Non-Executive Directors are paid a set additional fee for being Senior Independent Director, a member 
of a Board Committee and for chairing a Board Committee. 

This fee is the same for each Non-Executive Director, with exception of the Deputy Chair who attracts an 
additional fee for the role. 

Appointment term and 
other matters

The Independent Non-Executive Directors each have rolling letters of appointment which may be 
terminated by either party on three months’ notice. Non-Executive Directors are not entitled to bonuses, 
benefits or pension scheme contributions or to participate in any share scheme operated by the Company.

In addition to any remuneration payable, a Non-Executive Director may be paid reasonable travel, hotel 
and other expenses properly incurred in discharging the Director’s duties. Fees cease immediately in the 
event the Non-Executive Director ceases to be a Director.

Directors are entitled to the benefits afforded by the Group’s Directors and Officers Insurance.

Termination

Boris Ivesha has a rolling contract which may be terminated on 12 months’ notice by the Group or on six 
months’ notice by Boris Ivesha.

Daniel Kos has a rolling contract which may be terminated on six months’ notice by the Group or on three 
months’ notice by Daniel Kos.

There are provisions for earlier termination by the Group in certain specific circumstances.

Each Non-Executive Director has specific terms of appointment. The Chairman’s letter of appointment 
provides for an indefinite term. The Board believes that Eli Papouchado’s extensive experience and 
knowledge of the Group’s business, as well as the hotel business generally, justify this departure from 
the recommendations of the Code.

Kevin McAuliffe’s letter of appointment provide for a fixed term expiring on 14 June 2021, subject to 
re-election at each Annual General Meeting.

All the Non-Executive Directors’ appointment letters (including the Chairman’s) are subject to 
termination by either side on three months’ notice. 

Other than salary and benefits in relation to the notice period, the letters of appointment contain 
provisions for termination by the Group in certain specific circumstances. Details of the contract dates 
and notice periods are set out in the table below. The letters of appointment are available for inspection 
at the Company’s registered office.

Terms of appointment
Director
Eli Papouchado
Boris Ivesha

Date of appointment
26 June 2007
14 June 2007

Term of appointment
Indefinite 
Indefinite

Daniel Kos

27 February 2018

Indefinite

Kevin McAuliffe
Ken Bradley
Nigel Keen
Stephanie Coxon

15 June 2007
4 September 2019
20 February 2020
7 August 2020

14 June 2021
AGM-2021
AGM-2021 
AGM-2021

Notice period
3 months
12 months from Group, 6 months 
from Boris Ivesha to the Group
6 months from Group, 3 months 
from Daniel Kos to the Group
3 months
3 months
3 months
3 months

Shareholder vote
Under Guernsey law, shareholders are not entitled to vote on the Company’s remuneration structure. The Company aims to achieve the 
heightened level of governance and compliance set out by the Code and will review its approach to engaging with investor bodies on the 
updates to the remuneration policy. 

116

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCERemuneration on recruitment
Reward packages for new Executive Directors will be consistent with the above Remuneration Policy. Fixed remuneration elements would 
be paid only from the date of employment and any bonus will be pro-rated to reflect the proportion of the year employed. The maximum 
level of variable remuneration is as stated in the policy table above.

Termination payments
The Company’s normal policy is to limit payments to Executive Directors on termination to contractual entitlements under their service 
agreements and the rules of any incentive and pension plans. There is no automatic entitlement to bonus as part of the termination 
arrangements, and the value of any terminating arrangement will be at the discretion of the Committee, having regard to all relevant 
factors. This Committee maintains discretion if the Committee determines the Executive Director is on good leaver status.

Directors Remuneration Table 2020
Remuneration for each person who served as a Director of the Company during 2020 is set out in the table below:

Base salary and fees

Salary 
Sacrifice 
Options

Additional 
remuneration

Bonus

Pension 
contributions

Retention 
award

Other benefits

Total1

Sub-total
Cash paid

Position

2020

2019 2020

2019 2020

2019

2020

2019

2020

2019 2020

2019

2020

2019

2020

2019

2020

2019

Boris Ivesha15

President & CEO

312,6722

426,542

–

Daniel Kos

CFO

267,1394,5

228,996 9,3345

Eli Papouchado Non-Executive Chairman

150,0008

200,000

Kevin McAuliffe15 Non-Executive Deputy 

77,5009

100,000

Chairman

Ken Bradley10

Non-Executive Director

42,0839

18,100

Nigel Keen11

Senior Independent Director

37,7719

–

Nigel Jones12

Senior Independent Director

23,8109

65,625

Stephanie Coxon13 Non-Executive Director

17,5439

–

Dawn Morgan14 Non-Executive Director

33,9539

59,048

–

–

–

–

–

–

–

962,471 1,098,311 9,334

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

– 100,0002,3

100,000

– 75,0006

60,000

13,748

13,131

–

10,000

–

–

10,000

–

10,000

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

30,000

75,000 60,000 113,748 113,131

–

–7

–

–

–

–

–

–

–

–

–

15,795 5,107

428,467

531,649

116,231

531,649

52,526

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

365,221 

354,653

280,887

354,653

150,000

200,000

50,000

200,000

77,500

110,000

77,500

110,000

42,083

18,100

42,083

18,100

37,771

–

37,771

–

23,810

75,625

23,810

75,625

17,543

–

17,543

–

33,953

69,048

33,953

69,048

52,526

15,795 5,107 1,176,348 1,359,075

679,778 1,359,075

The CEO’s and CFO’s remuneration is denominated in € and converted to £ at average exchange rate for presentation purposes.
1  The total fees include the amounts which became payable in the 2020 financial year to the relevant Directors which were deferred.
2  Boris Ivesha received payment of pension and salary for Q1 2020 in the amount of €135,000 (£116,231). Boris sacrificed full salary during Q2 2020. He voluntarily 
deferred full payment for 2 quarters of 2020. The deferred amounts have not been paid to Mr. Ivesha as of the publication date of this Report, however they are 
included in the table under base salary as the right to the deferred amount accrued during the 2020 financial year.

3  Boris Ivesha was not paid his pension during Q2, Q3 and Q4 of 2020, which was voluntarily deferred. It is listed in the Pension Contribution for 2020 as the right 

to the deferred amount accrued during the 2020 financial year, and will be due for payment to him at some point in the future.

4  Daniel Kos received a salary increase in January 2020, prior to the onset of the COVID-19 pandemic, bringing the base salary to €330,400 (£293,817).
5  Daniel Kos sacrificed 20% of his salary in Q2. Daniel Kos further agreed to exchange 20% of his base salary for 12 months as of 1 November 2020 with nil cost options 

in accordance with the 2020 PPHE Executive Share Option Plan (see Note 13 on page 156).

6  Daniel Kos has agreed to defer his bonus in respect of 2019 financial year which targets have been met and was due to be paid in 2020 in the amount of £75,000, 

payable by no later than December 2022, subject to leaver provisions.

7  Daniel Kos joined the retention bonus scheme as of 1 January 2020. The retention bonus scheme awards the amount of £50,000 cash per year, payable on the 5th 

anniversary of joining only if the participant remains in employment subject to leaver provisions, as further specified in the scheme rules.

8  Papo received payment of fees for Q1 2020 in the amount of £50,000. Papo sacrificed full salary during Q2 2020. He voluntarily deferred full payment for two 

quarters of 2020. The deferred amounts have not been paid to Papo as of the publication date of this Report, however they are included in the table under base 
salary as the right to the deferred amount accrued during the 2020 financial year.

9  Non-Executive Directors received full payment of fees for Q1 2020 in a total amount of £74,437. Each Non-Executive Director, who was on the Board during Q2, 
voluntarily directed the charitable donation of 50% of their Q2 gross quarterly fees and 20 per cent of their Q3 and Q4 gross fees to Hospitality Action, a UK 
registered charity for the hospitality industry.

10 Ken Bradley was appointed to the Board on 4 September 2019.
11 Nigel Keen was appointed to the Board on 20 February 2020.
12 Nigel Jones retired from the Board and did not stand for re-election at the 2020 AGM.
13 Stephanie Coxon was appointed to the Board on 7 August 2020.
14 Dawn Morgan resigned from the Board effective 30 September 2020.
15 Boris Ivesha, Kevin McAuliffe and Yoav Papouchado are entitled to additional remuneration for their services on the supervisory board of the Group’s subsidiary, 
Arena Hospitality Group, which is not included in the table above. In 2020, the total fee for Boris’ services amounted to HRK 140,560 (£16,591) (2019: HRK 156,099 
(£18,425)), the total fee for Kevin McAuliffe’s services amounted to HRK 140,560 (£16,591) (2019: HRK 156,099 (£18,425)) and the total fee for Yoav Papouchado’s 
services amounted to HRK 140,560 (£16,591) (2019: HRK 156,099 (£18,425)). It should be noted that Yoav Papouchado is not remunerated for his position as an 
Alternate Director of the Company.

117

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020D I R E C TO R S ’   R E M U N E R AT I O N   R E P O R T   C O N T I N U E D

Options

Daniel Kos

Number of 
options
50,000
25,000
100,000
4,308

Number 
vested as at 
31 Dec 2020 Exercise price
6.9
14.3
13
0

50,000
16,667
–
 718 

Gender pay gap
In consideration of the changes to the workforce in the 2020 year, the Company did not believe the figures as assessed on 5 April 2019 or 
5 April 2020 were capable of providing reasonable insight into the Company’s approach to the gender pay gap. Therefore the Company 
utilised the leniency provided under the UK Equality Act 2010 (Gender Pay Gap Information) Regulations 2017 and did not publish its 
gender pay gap update in April 2019. Information on our gender pay gap for previous years can be found at https://www.pphe.com/
responsibility/responsible-reporting.

As a Company, we are continuing with our aim of narrowing the gender pay gap, where such efforts were capable of making an impactful 
change in 2020. As operations return, the Company will be mindful of the gender pay gap. We remain cognizant that the industry faces 
the challenge of attracting applicants of both genders for roles where traditional gender associations exist. We intend to continue 
working with peers and through UKHospitality, a trade association for the UK hospitality industry, to raise awareness and promote all 
roles to be attractive to any gender. We have seen successes in women applying for engineering and chef roles and men going into 
housekeeping, meeting and event, sales and front office receptionist positions through our apprenticeship programme. This gap will 
close over time with continued cross-industry initiatives.

We will continue to implement strategies to minimise this gap and do our part to discourage the gender stigma that accompanies certain 
jobs within our hotels, such as housekeeping and maintenance support. Accordingly, we will continue to measure our gender pay 
regularly to ensure that what we are doing is having the desired effect, and if not, what we can do differently.

Nigel Keen
Non-Executive Director,
Chair of the Remuneration Committee

118

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCED I R E C TO R S ’   R E P O R T

The Directors present their report and the audited 
financial statements of the Company for the year 
ended 31 December 2020.

The Strategic Report and Directors’ Report together are the Management Report for the purposes of Rule 4.1.8R of the DTR. 

The following matters have been included in the Strategic Report but are incorporated by reference into this Directors’ Report:

Page
2 to 81
28 to 40

20 to 30
6
8 to 81
8 to 81
Highlights
68 to 71
78 to 81
Highlights
71 to 81
82

122
102 to 103

105

Topic
Fair view of the Company’s business
Principal risks and uncertainties

Section of the report
Strategic Report
Strategic Progress in 2020, Our Approach to Risk Management 
and Principal Risks and Uncertainties
Strategic Report
Strategy
Our Business Model
Business Model
Strategic Report 
Important events impacting the business
Strategic Report 
Likely future developments
Financial key performance indicators
Highlights
Non-financial key performance indicators Stakeholder engagement, team member engagement 
Environmental matters
Company’s employees
Social, community and human rights issues Responsible Business 
S172 and relationship with suppliers, 
customers and others
Greenhouse gas emissions
Directors’ induction and training

Responsible Business 
Highlights

Directors’ Report
Directors’ induction 

Deputy Chairman’s statement 

The following matters have been included in the Corporate Governance Report but are incorporated by reference into this 
Directors’ Report:

Gender breakdown of Board 
and Leadership

Diversity 

119

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020D I R E C TO R S ’   R E P O R T   C O N T I N U E D

Shares 
There is currently only one class of share in 
issue (being ordinary shares) which all carry 
the same rights as one another. There are 
no shares in the Company which carry 
special rights with regard to control of 
the Company. 

The following limitations on voting rights 
of shareholders apply: 

 – the Board may suspend the voting rights 
attached to any shares owned directly, 
indirectly or beneficially by a Non-
Qualified Holder (as defined in the Articles) 

 – the Directors may at any time make calls 
upon the shareholders in respect of any 
unpaid shares. No shareholder is entitled 
to vote unless all calls due from him have 
been paid 

The following deadlines for exercising 
voting rights apply: 

With the prior approval of the shareholders by 
ordinary resolution, the Board may exercise all 
powers of the Company to allot and issue, 
grant rights to subscribe for, or to convert any 
securities into, an unlimited number of shares 
of each class in the Company. 

Unless such shares are to be wholly or 
partly paid otherwise than in cash or are 
allotted or issued pursuant to an employee 
share scheme, any shares to be allotted 
and issued must first be offered to the 
existing shareholders on the same or 
more favourable terms. 

The Company may from time to time 
acquire its own shares subject to the 
requirements of the Law. The Law requires 
the prior approval of any share buy-back 
by way of ordinary resolution of the 
shareholders and a certification by the 
Board that the Company satisfies the 
solvency test set out in the Law. 

 – a written resolution will state a date 

by which the resolution must be passed. 
The Law imposes a default lapse date of 
28 days from circulation of the written 
resolution if no lapse date is specified 

 – in the case of resolutions passed at 
general meetings of shareholders, 
voting rights may only be exercised 
at the time the resolution is proposed 
at the meeting 

Articles 
The Articles may be amended at any 
time by passing a special resolution of 
the shareholders pursuant to the Law. 
A special resolution is passed by a majority 
of not less than 75% of the votes of the 
shareholders entitled to vote and voting 
in person or by attorney or by proxy at a 
meeting or by 75% of the total voting rights 
of eligible members by written resolution.

Any arrangements by which the financial 
rights to shares are held by a person other 
than the registered shareholder would be 
by agreement between the shareholder 
and the beneficiary. The Company is 
not obliged to recognise any such trust 
arrangements and shall pay any dividends 
to the registered shareholder. 

Substantial share interest 
The table provided on page 121 shows 
shareholders holding 5% or more of the 
issued share capital (excluding treasury 
shares) as at 26 February 2021.

Appointment and replacement 
of Directors 
Pursuant to the Articles, the Board has 
the power to appoint any person to be 
a Director. At every general meeting, a 
minimum of one third of the Directors shall 
retire from office. No person, other than a 
Director retiring at a general meeting, shall, 
unless recommended by the Directors, be 
eligible for election at a general meeting as 
a Director unless notice has been received 
from such person. In accordance with the 
Code and good corporate governance 
practice, the entire Board will stand for 
re-election at the forthcoming Annual 
General Meeting. 

Pursuant to the Articles, Euro Plaza 
Holdings B.V. (’Euro Plaza’) may: 

 – nominate two Non-Executive Directors 
to the Board for so long as Euro Plaza 
and its associates directly or indirectly 
control at least 30% of the issued shares 
in the Company; and 

 – nominate one Non-Executive Director to 
the Board for so long as Euro Plaza and 
its associates control at least 10% but 
less than 30% of the issued shares 
of the Company. 

Pursuant to the Articles, Molteno Limited 
may nominate one Non-Executive Director 
to the Board for so long as Molteno Limited 
and its associates directly or indirectly 
control at least 10% of the issued shares 
in the Company. 

The shareholders may, by ordinary 
resolution, resolve to remove any Director 
before the expiration of his or her period of 
office and appoint a replacement Director. 

Share capital 
The issued share capital of the Company 
together with the details of the movements 
in the Company’s share capital during 
the year are shown in Note 12 to the 
consolidated financial statements.

No further interests have been disclosed to the Company in accordance with DTR 5 in the period between the end of the financial year 
and 26 February 2021. 

Number of issued shares
Shares held in treasury by the Group
Number of issued shares (excluding treasury)

44,347,410
1,808,070
42,539,340

120

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCE 
Shareholders with holding 5% or more of the Company’s issued share capital (excluding treasury) as at 26 February 2021.  

Eli Papouchado2
Boris Ivesha3
Aroundtown Property Holdings
Clal Insurance Enterprises Holdings 
Harel Insurance Investments and Financial Services 

Number of 
Ordinary Shares
13,760,260
4,636,974
4,246,974
3,461,941
2,577,760

Percentage of the 
Company’s issued
 share capital1
32.35
10.90
9.98
8.14
6.06

1  Excludes shares held in treasury.
2  Eli Papouchado is deemed to be interested in the Ordinary Shares held by Euro Plaza, Red Sea Club Limited and A.A. Papo Trust Company Limited. 
3  Boris Ivesha (the President and Chief Executive Officer of the Company) is deemed to be interested in 4,636,974 Ordinary Shares held by Walford which is 

wholly-owned by Clermont, as trustee of certain trusts established for the benefit of Boris Ivesha and his family.

Controlling shareholders 
The Company’s immediate controlling shareholders are Euro Plaza Holdings B.V. and Walford Investments Holdings Limited (“Walford”). 
Euro Plaza is ultimately controlled by Eli Papouchado, acting in his capacity as trustee of an endowment created under Israeli law (“the 
Endowment”). Walford is ultimately controlled by Clermont Corporate Services Limited (“Clermont”), a professional corporate trustee in 
its capacity as trustee of certain trusts established for the benefit of Boris Ivesha and his family. As required under Listing Rule 9.2.2 R(1), 
the Company has entered into separate relationship agreements with: (i) Euro Plaza and Eli Papouchado (acting in his capacity as trustee 
of the Endowment) and (2) Walford and Clermont, which as a concert party hold 43.25% of the issued share capital of the Company.

The Company has complied with the undertakings in Listing Rule 6.5.4R and Listing Rule 9.2.2ADR(1) since admission to the Premium 
Listing segment. So far as the Company is aware, these undertakings have also been complied with by Euro Plaza, Eli Papouchado, 
acting in his capacity as trustee of the Endowment, Walford and Clermont since admission. 

In accordance with the relationship agreements entered into the Company’s controlling shareholders, each of Euro Plaza and Walford 
is entitled to appoint representatives to the Board of the Company. Mr. Eli Papouchado is cleared to be the representative of Euro Plaza 
and Mr. Boris Ivesha is cleared to be the representative of Watford for these purposes.

DTR disclosures 
Eli Papouchado is deemed to be interested in 13,760,260 ordinary shares, which constitutes 32.35% of the issued share capital (excluding 
treasury shares) of the Company: 

 – 12,207,843 ordinary shares held by Euro Plaza; 
 – Euro Plaza is an indirect wholly-owned subsidiary of A.P.Y. Investments & Real Estate Ltd (’APY’). 98% of the shares in APY are held by 

Eli Papouchado; 

 – 22,417 ordinary shares held by Red Sea Club Limited, a subsidiary of APY; and 
 – 1,530,000 ordinary shares held by A.A. Papo Trust Company Limited, which is wholly-owned by Eli Papouchado. 

Boris Ivesha is deemed to be interested in 4,636,974 ordinary shares, which constitutes 10.90% of the issued share capital (excluding 
treasury shares) of the Company. The shares are held by Walford which is wholly owned by Clermont, as trustee of certain trusts 
established for the benefit of Boris Ivesha and his family. 

Eli Papouchado, Euro Plaza, APY and A.A. Papo Trust Company Limited and other parties related to him (together the “Red Sea Parties”) 
and Walford, Clermont, Boris Ivesha and other parties related to him (together the “Ivesha Parties”) are a party to a shareholders agreement 
dated 14 March 2013 (as amended from time to time) (the “Shareholders Agreement”). Pursuant to the Shareholders Agreement, it has been 
agreed that for so long as, inter alia, the combined interests of the Ivesha Parties and the Red Sea Parties in the Company are not less than 
30% and the Red Sea Parties’ interest in the Company is at least 20% of the share capital then in issue (excluding, in both cases, shares held 
in treasury), on any shareholder resolution all shares held by the Ivesha Parties shall be voted in a manner which is consistent with the votes 
cast by, or on behalf of, the Red Sea Parties in respect of that resolution. As a result, the Red Sea Parties are all considered to be interested 
in the shares in which the Ivesha Parties are interested.

Article 19 of the Market Abuse Regulation 
The interests of each Director disclosed to the Company under Article 19 of the Market Abuse Regulation as at the end of the financial 
year are set out above and on page 118.

There have been no changes in the interests of each Director in the period between the end of the financial year and 26 February 2021.

121

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020D I R E C TO R S ’   R E P O R T   C O N T I N U E D

Listing Rule 9.8.4R 
The following table is disclosed pursuant to Listing Rule 9.8.4R. The table sets out only those sections of Listing Rule 9.8.4R which are 
applicable to the Company. The information required to be disclosed can be located in the Annual Report at the references set out below:

Section
4
10
11
14

Information
Details of long-term incentive schemes
Contracts of significance
Provision of services by a controlling shareholder
Controlling shareholder statement

Location
Note 13 to the consolidated financial statements
Notes 14 and 30 to the consolidated financial statements
Note 30 to the consolidated financial statements
Directors’ Report

DTR 7.2.8
The following table is disclosed pursuant to Listing Rule 7.2.

Requirement
Diversity Policy

Page
104

Streamlined Energy and Carbon Reporting
In compliance with the new UK government Streamlined Energy and Carbon Reporting, UK Scope 1, Scope 2 and Scope 3 emissions, 
intensity ratio and yearly comparisons are provided below. 

Total Emission Scope 

Emission Type
Scope 1 (direct)
Scope 2 (indirect)
Scope 3 (indirect)
Total

Emission
Tonnes of CO2e
Intensity Ratio (tCO2e) / Turnover £m)

Total Volume 
 (kWh)
19,203,213
20,787,984
–
39,991,198

Calculated Emissions 
(Tonnes of CO2e)
3,532
4,847
–
8,379

Year 1 
 2020*
8,379
148.30

*  As this is the first year of reporting, there are no comparisons of change from previous years.

Quantification and Reporting Methodology
The organisation has taken guidance from the UK Government Environmental Reporting Guidelines (March 2019), the GHG Reporting 
Protocol – Corporate Standard, and from the UK Government GHG Conversion Factors for Company Reporting document for calculating 
carbon emissions. Energy usage information (gas and electricity) has been obtained directly from their energy suppliers and HH/AMR data, 
where available, for those supplies with HH/AMR meters. For supplies where there wasn’t complete 12 month energy usage available, flat 
profile estimation techniques were used to complete the annual consumption. Transport was estimated for 3 company vehicles based on 
data provided for ESOS and proportioned based on limited travel for 2020. CO2e emissions were calculated using the appropriate emission 
factors from the UK Government GHG conversion information and retained within the organisations Data File for reference where required.

Energy Efficiency Action
For energy efficiency actions, please see Our Planet section on pages 78 to 81. 

Auditors 
Kost Forer Gabbay & Kasierer, a member of Ernst & Young Global, have expressed their willingness to continue in office as auditors and 
a resolution to re-appoint them will be proposed at the forthcoming Annual General Meeting. 

Going concern 
The Board believes it is taking all appropriate steps to support the sustainability and growth of the Group’s activities. Since the start of the 
COVID-19 pandemic multiple cash flow forecasts showing various scenarios for the period of 12 months from the date of signing these financial 
statements have been reviewed as part of the Group’s three-year forecast to 31 December 2023, as set out on page 41. In determining the 
assumptions used in cash flow forecasts, the Directors considered various third party market predictions and considered the current principal and 
emerging risks facing the Group while focusing specifically on COVID-19 and the impact this could have on future performance and liquidity of 
the Group. Based on these cash flow forecasts, the directors confirm they have a reasonable expectation that the Group has adequate resources 
to continue in operational existence for at least 12 months from the date of signing these financial statements. This, taken together with their 
conclusions in Note 1(c) to the consolidated financial statements, has led the Directors to conclude that it is appropriate to prepare the 2020 
consolidated financial statements on a going concern basis. 

122

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020CORPORATE GOVERNANCE 
 
Financial risk management objectives and policies 
In addition, Note 31 to the consolidated financial statements includes the Company’s objectives, policies and processes for managing its capital, 
its financial risk management objectives, details of its financial instruments and hedging activities, and its exposure to credit risk and liquidity risk.

Directors’ responsibilities 
The Directors are required to prepare the Annual Report and the consolidated financial statements for each financial year to give a true 
and fair view of the state of affairs of the Company and the undertakings included in the consolidation taken as a whole as at the end of 
the financial year, and of the profit or loss for that year.

In preparing the consolidated financial statements, the Directors should: 

 – select suitable accounting policies and apply them consistently;
 – make judgments and estimates that are reasonable; 
 – state whether applicable accounting standards have been followed, subject to any material departures disclosed and explained in the 

consolidated financial statements; and 

 – prepare the consolidated financial statements on a going concern basis unless it is inappropriate to presume that the Company will 

continue in business. 

The Directors confirm that they have complied with the above requirements in preparing the consolidated financial statements. 
The Directors are responsible for keeping proper accounting records which disclose with reasonable accuracy at any time the financial 
position of the Company and enable them to ensure that the consolidated financial statements have been properly prepared in 
accordance with the Law. The Directors are responsible for safeguarding the assets of the Group and hence for taking reasonable 
steps for the prevention and detection of fraud and other irregularities. 

Directors’ declaration 
So far as each of the Directors, who is a director at the time the Directors’ Report is approved, is aware, there is no relevant audit 
information of which the Company’s auditor is unaware and each has taken all the steps he or she ought to have taken as a Director to 
make himself or herself aware of any relevant audit information and to establish that the Company’s auditor is aware of that information. 

Directors’ responsibility statement 
Each of the directors named on pages 84 and 85, save for Nigel Jones and Dawn Morgan who were no longer Directors as of the time 
of the publication, confirms to the best of his or her knowledge that: 

(i) 

 the consolidated financial statements, which have been prepared in accordance with International Financial Reporting Standards 
(IFRS) as adopted by the European Union, give a true and fair view of the assets, liabilities, financial position and profit and loss of 
the Company and the undertakings included in the consolidation taken as a whole; and 

(ii)   the Strategic Report includes a fair review of the development and performance of the business and the position of the Company 

and the undertakings included in the consolidation taken as a whole, together with a description of the principal risks and 
uncertainties that they face, and provides information necessary for shareholders to assess the Company’s performance, business 
model and strategies.

The Directors consider that the Annual Report and Accounts, taken as a whole, are fair, balanced and understandable and provide the 
information necessary for shareholders to assess the Company’s position and performance, business model and strategy. 

Signed on behalf of the Board by

Boris Ivesha 
President &  
Chief Executive Officer

Daniel Kos
Chief Financial Officer  
& Executive Director
1 March 2021

123

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O N T E N T S

125  Independent auditor’s 
128  Consolidated statement 
129  Consolidated income 
130  Consolidated statement of comprehensive income
131  Consolidated statement of changes in equity 
132  Consolidated statement of cash flows 
134  Notes to consolidated financial statements

124

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS I N D E P E N D E N T   A U D I TO R S ’   R E P O R T   TO   T H E   M E M B E R S 
O F   P P H E   H OT E L   G R O U P   L I M I T E D

Report on the audit of the consolidated financial statements
Opinion
We have audited the consolidated financial statements of PPHE Hotel Group Limited (the Group), which comprises the consolidated 
statement of financial position as at 31 December 2020, and the consolidated income statement, consolidated statement of comprehensive 
income, consolidated statement of changes in equity and consolidated statement of cash flows for the year then ended, and notes to the 
consolidated financial statements, including a summary of significant accounting policies.

In our opinion, the accompanying consolidated financial statements:

 – give a true and fair view of the financial position of the Group as at 31 December 2020 and of its financial performance and its cash 

flows for the year then ended;

 – have been properly prepared in accordance with International Financial Reporting Standards (“IFRS”) as adopted by the European 

Union; and

 – have been prepared in accordance with the requirements of the Companies (Guernsey) Law, 2008.

Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (ISAs). Our responsibilities under those standards are 
further described in the ‘Auditor’s responsibilities for the audit of the consolidated financial statements’ section of our report. We are 
independent of the Group in accordance with the International Code of Ethics for Professional Accountants (including International 
Independence Standards) (IESBA Code), including the Crown Dependencies’ Audit Rules and Guidance, and we have fulfilled our other 
ethical responsibilities in accordance with the IESBA Code. We believe that the audit evidence we have obtained is sufficient and 
appropriate to provide a basis for our opinion.

Key audit matters
Key audit matters are those matters that, in our professional judgment, were of most significance in our audit of the consolidated 
financial statements for the year ended 31 December 2020. These matters were addressed in the context of our audit of the consolidated 
financial statements as a whole, and in forming our opinion thereon, and we do not provide a separate opinion on these matters. For the 
key matter below, our description of how our audit addressed the matter is provided in that context.

We have fulfilled the responsibilities described in the ‘Auditor’s responsibilities for the audit of the consolidated financial statements’ 
section of our report, including in relation to this matter. Accordingly, our audit included the performance of procedures designed to 
respond to our assessment of the risks of material misstatement of the consolidated financial statements. The results of our audit 
procedures, including the procedures performed to address the matter below, provide the basis for our audit opinion on the 
accompanying consolidated financial statements.

Impact of Covid-19 on PPHE Group’s business, its assessment of liquidity risks and impairment

Key audit matters 2020
1. 
From January 2020, Covid-19 began to spread from China to many countries across the world. Governments and authorities across the 
globe took various measures to mitigate the spread of the virus, primarily by enforcing partial or complete population ‘lockdowns’, 
closing geographical borders, temporarily closing businesses and imposing social distancing. As a result of these measures, the Group’s 
operations were significantly impacted. 

Note 1c to the consolidated financial statements describes the Group’s actions to mitigate the impact of the pandemic, including cash 
flow and operating cost reduction measures. We determined that this situation is a significant audit risk due to possible breaches of loan 
covenants, and the increased uncertainty of adequate funding on the Group’s assessment of liquidity risk. This assessment is largely 
based on management expectations and estimates. The assumptions are affected by subjective elements such as the estimate of 
expected future cash flows, forecasted results and margins from operational activities, and the ability to meet financial covenants. 
These estimates are based on assumptions, including expectations of future economic and market developments related to the 
long-term impact of Covid-19. 

As discussed in Notes 4,5 and 19 to the consolidated financial statements, given the adverse effect that Covid-19 had on the hospitality 
sector, the Group also considered the impact of Covid-19 as an indicator of impairment of intangible assets, property, plant and 
equipment, and right-of-use assets. Accordingly, the recoverable amounts of these assets were determined based mostly on third party 
valuations using discounted cash flow models. 

125

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020I N D E P E N D E N T   A U D I TO R S ’   R E P O R T   TO   T H E   M E M B E R S   
O F   P P H E   H OT E L   G R O U P   L I M I T E D   C O N T I N U E D

How our audit addressed the matter
We evaluated the Directors’ assessment of liquidity risk and performed the following procedures: 

 – We obtained management’s cash flow forecasts used to support the Directors’ liquidity risk assessment and evaluated the key 

assumptions in the forecasts and considered whether these were supported by the evidence we obtained, including Board approved 
budgets. 

 – We tested the integrity of the underlying calculations and performed sensitivity analyses on the key drivers of the cash flow forecasts. 
 – We considered the reasonableness of a severe but plausible downside scenario and the determination of sufficient liquidity headroom. 
 – We obtained evidence supporting the Group’s receipt of loan covenant waivers, as necessary, to avoid defaults for a period beyond at 

least 12 months from the date of approval of the consolidated financial statements. 

 – We reviewed the suitability and adequacy of the disclosures in the consolidated financial statements explaining the impact of Covid-19 

on the results of operations, and the Directors’ explanation of their assessment of the liquidity risk that was consistent with the 
evidence we obtained. 

We evaluated management’s tests of impairment of intangible assets, property, plant and equipment, and right-of-use assets by 
performing the following procedures: 

 – We obtained the third-party valuations and with the assistance of our valuation experts tested the data used in the valuation. 

Our focus included evaluating the methodology used, reviewing the reasonableness of key assumptions, including capitalisation rates, 
revenue and expense growth rates, and discount rates. 

 – We reviewed and tested the details and mathematical accuracy of projected cash flows. 
 – We reviewed the appropriateness of the disclosures of the impairment losses that were recorded and their consistency with the 

evidence we obtained from the performance of our procedures. 

2.  Decentralised operations 
PPHE Hotel Group is a group with more than 100 legal entities (together, the Group), grouped in four reportable segments. The geographical 
decentralised structure, multiplicity of IT systems and the number of group entities (components) increase the complexity of the Group’s 
control environment and thus, effects our ability as group auditor to obtain an appropriate level of understanding of these components. 
Also in our role as group auditor it is essential that we obtain an appropriate level of understanding of the significant components in the 
Group and the audit work performed by the component’s auditors. 

How our audit addressed the matter
We have evaluated the Group’s internal controls, including the centralised monitoring controls that exist at both Group and segment 
level. The Group has developed an internal control framework with control activities that are required to be implemented by the 
components. Management continually reviews their systems and procedures for improvements and harmonisation across the Group.

During our audit, we have specifically focused on risks in relation to the decentralised structure and as a result, we have extended our 
involvement in audit work performed by the components’ auditors. Among other audit procedures, we organised video conference calls 
with components’ auditors. We have also requested components’ auditors to specifically address certain risks and attention areas 
defined at group level, by requiring all teams to perform specific audit procedures in order to ensure a consistent approach in areas that 
were deemed most relevant from a group audit perspective to mitigate the risks identified by the group auditor. We also performed tests 
on consolidation adjustments and manual journal entries, both at Group and component level to obtain an understanding of significant 
entries made.

Other information included in the Group’s 2020 Annual Report
Other information consists of the information included in the 2020 Annual Report, other than the consolidated financial statements and 
our auditor’s report thereon. Management is responsible for the other information.

Our opinion on the consolidated financial statements does not cover the other information and we do not express any form of assurance 
conclusion thereon.

In connection with our audit of the consolidated financial statements, our responsibility is to read the other information and in doing so, 
consider whether the other information is materially inconsistent with the consolidated financial statements or our knowledge obtained 
in the audit or otherwise appears to be materially misstated. If, based on the work we have performed, we conclude that there is a 
material misstatement of this other information, we are required to report that fact. We have nothing to report in this regard.

Responsibilities of management and the Audit Committee for the financial statements
Management is responsible for the preparation and fair presentation of the consolidated financial statements in accordance with IFRS as 
adopted by the European Union and for such internal control as management determines is necessary to enable the preparation of 
financial statements that are free from material misstatement, whether due to fraud or error.

In preparing the consolidated financial statements, management is responsible for assessing the Group’s ability to continue as a going 
concern, disclosing, as applicable, matters related to going concern and using the going concern basis of accounting unless management 
either intends to liquidate the Group or to cease operations or has no realistic alternative but to do so.

The Audit Committee is responsible for overseeing the Group’s financial reporting process.

126

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Auditor’s responsibilities for the audit of the consolidated financial statements
Our objectives are to obtain reasonable assurance about whether the consolidated financial statements as a whole are free from material 
misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. Reasonable assurance is a high 
level of assurance, but is not a guarantee that an audit conducted in accordance with ISAs will always detect a material misstatement 
when it exists. Misstatements can arise from fraud or error and are considered material if, individually or in the aggregate, they could 
reasonably be expected to influence the economic decisions of users taken on the basis of these consolidated financial statements.

As part of an audit in accordance with ISAs, we exercise professional judgment and maintain professional scepticism throughout the 
audit. We also:

 – identify and assess the risks of material misstatement of the consolidated financial statements, whether due to fraud or error, design 

and perform audit procedures responsive to those risks and obtain audit evidence that is sufficient and appropriate to provide a basis 
for our opinion. The risk of not detecting a material misstatement resulting from fraud is higher than for one resulting from error, as 
fraud may involve collusion, forgery, intentional omissions, misrepresentations, or the override of internal control;

 – obtain an understanding of internal control relevant to the audit in order to design audit procedures that are appropriate in the 

circumstances, but not for the purpose of expressing an opinion on the effectiveness of the Group’s internal control;

 – evaluate the appropriateness of accounting policies used and the reasonableness of accounting estimates and related disclosures 

made by management;

 – conclude, on the appropriateness of management’s use of the going concern basis of accounting and based on the audit evidence 

obtained, whether a material uncertainty exists related to events or conditions that may cast significant doubt on the Group’s ability to 
continue as a going concern. If we conclude that a material uncertainty exists, we are required to draw attention in our auditor’s report 
to the related disclosures in the consolidated financial statements or, if such disclosures are inadequate, to modify our opinion. 
Our conclusions are based on the audit evidence obtained up to the date of our auditor’s report. However, future events or conditions 
may cause the Group to cease to continue as a going concern;

 – evaluate the overall presentation, structure and content of the consolidated financial statements, including the disclosures, and 
whether the consolidated financial statements represent the underlying transactions and events in a manner that achieves fair 
presentation; and

 – obtain sufficient appropriate audit evidence regarding the financial information of the entities or business activities within the Group 
to express an opinion on the consolidated financial statements. We are responsible for the direction, supervision and performance of 
the Group audit. We remain solely responsible for our audit opinion.

We communicate with the Audit Committee regarding, among other matters, the planned scope and timing of the audit and significant 
audit findings, including any significant deficiencies in internal control that we identify during our audit.

We also provide the Audit Committee with a statement that we have complied with relevant ethical requirements regarding 
independence and communicated with them all relationships and other matters that may reasonably be thought to bear on our 
independence and, where applicable, related safeguards.

From the matters communicated with the Audit Committee, we determine those matters that were of most significance in the audit of 
the consolidated financial statements of the current period and are therefore the key audit matters. We describe these matters in our 
auditor’s report unless law or regulation precludes public disclosure about the matter or when, in extremely rare circumstances, we 
determine that a matter should not be communicated in our report because the adverse consequences of doing so would reasonably 
be expected to outweigh the public interest benefits of such communication. 

Report on other legal and Regulatory Requirements:
Pursuant to Section 9.8.10 (1) and (2) of the Listing Rules in the United Kingdom, we were engaged to review Management’s statement 
pursuant to Section 9.8.6 R (6) of the Listing Rules of the Financial Conduct Authority that relate to provisions 6 and 24 to 29of the UK 
Corporate Governance Code and Management Board’s statement pursuant to Section 9.8.6 R (3) of Listing Rules of the Financial Conduct 
Authority in the financial year 2020 included in the “Viability statement” of management report and in the section “Going concern 
reporting according to the UK Corporate Governance Code”. We have no exceptions to report.

The partner in charge of the audit resulting in this independent auditors’ report is Ronen Kimchi.

RONEN KIMCHI
(For and on behalf of Kost Forer Gabbay & Kasierer, member of Ernst & Young Global)
Tel Aviv, Israel
01 MARCH 2021

127

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
C O N S O L I D AT E D   S TAT E M E N T   O F   F I N A N C I A L   P O S I T I O N

Assets
Non-current assets: 
Intangible assets
Property, plant and equipment
Right-of-use assets
Investment in joint ventures
Other non-current assets
Restricted deposits and cash
Deferred income tax asset

Current assets:
Restricted deposits and cash
Inventories
Trade receivables
Other receivables and prepayments
Other current financial assets 
Cash and cash equivalents

Total assets

Equity and liabilities
Equity:
Issued capital
Share premium
Treasury shares
Foreign currency translation reserve
Hedging reserve
Accumulated earnings
Attributable to equity holders of the parent
Non-controlling interests
Total equity
Non-current liabilities:
Borrowings
Provision for concession fee on land
Financial liability in respect of Income Units sold to private investors
Other financial liabilities
Deferred income taxes

Current liabilities:
Trade payables
Other payables and accruals
Borrowings

Total liabilities
Total equity and liabilities

Note

4
5
19
6
7
14(b)
27

14(b)

8
9
10
11

12

15
16
17
18,19
27

20
15

As at 31 December

2020 
£’000

2019
 £’000

17,754
1,201,358
223,793
4,741
15,958
2,261
6,724
1,472,589

4,777
2,260
3,473
8,044
27
114,171
132,752
1,605,341

–
131,389
(3,482)
20,804
(703)
161,587
309,595
95,358
404,953

721,006
5,399
126,155
244,818
8,472
1,105,850

6,502
51,667
36,369
94,538
1,200,388
1,605,341

18,036
1,113,661
217,990
18,151
18,358
1,841
5,173
1,393,210

3,541
2,317
12,758
15,065
5,221
153,029
191,931
1,585,141

–
130,260
(3,636)
8,094
(655)
243,233
377,296
103,465
480,761

664,945
4,730
126,704
228,973
7,920
1,033,272

10,466
47,326
13,316
71,108
1,104,380
1,585,141

The accompanying notes are an integral part of the consolidated financial statements. Date of approval of the financial statements 
1 March 2021. Signed on behalf of the Board by Boris Ivesha and Daniel Kos.

Boris Ivesha 
President & Chief Executive Officer 

Daniel Kos
Chief Financial Officer & Executive Director 

128

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS  
C O N S O L I D AT E D   I N C O M E   S TAT E M E N T

Revenues
Operating expenses
EBITDAR
Rental expenses
EBITDA
Depreciation and amortisation
EBIT
Financial expenses
Financial income
Other expenses 
Other income
Net expenses for financial liability in respect of Income Units sold to private investors
Share in profit (loss) of joint ventures
Profit (loss) before tax
Income tax benefit
Profit (loss) for the year

Profit (loss) attributable to:
Equity holders of the parent
Non-controlling interests

Note
21
22

4, 5, 19

23
24
25a
25b
26
6

27

Year ended 31 December

2020 
£’000
101,787
(110,870)
(9,083)
(1,004)
(10,087)
(46,624)
(56,711)
(35,526)
391
(9,736)
10,299
(2,579)
(826)
(94,688)
724
(93,964)

2019
 £’000
357,692
(233,024)
124,668
(1,774)
122,894
(41,749)
81,145
(32,089)
2,923
(5,110)
2,225
(10,795)
178
38,477
4,105
42,582

(81,731)
(12,233)
(93,964)

33,915
8,667
42,582

Basic and diluted earnings (loss) per share (in Pound Sterling)

28

(1.92)

0.80

The accompanying notes are an integral part of the consolidated financial statements.

129

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O N S O L I D AT E D   S TAT E M E N T   O F   C O M P R E H E N S I V E   I N C O M E

Profit (loss) for the year
Other comprehensive income (loss) to be recycled through profit and loss in subsequent periods:*
Loss from cash flow hedges
Foreign currency translation adjustments of foreign operations
Other comprehensive income (loss)
Total comprehensive income (loss)

Total comprehensive income (loss) attributable to:
Equity holders of the parent
Non-controlling interests

*  There is no other comprehensive income that will not be reclassified to the profit and loss in subsequent periods.

The accompanying notes are an integral part of the consolidated financial statements.

Year ended 31 December

2020
 £’000
(93,964)

(90)
16,867
16,777
(77,187)

(69,069)
(8,118)
(77,187)

2019 
£’000
42,582

(423)
(20,958)
(21,381)
21,201

18,580
2,621
21,201

130

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS C O N S O L I D AT E D   S TAT E M E N T   O F   C H A N G E S   I N   E Q U I T Y 

Issued
capital1

Share 
premium

Treasury
shares

Foreign
currency
translation
reserve

Hedging
reserve

Accumulated
earnings

Attributable 
to equity 
holders of 
the parent

Non-
controlling 
interests

Total 
 equity

–
–

–

–

–

–

–

–

–

–

–

–

–
–

–

–

–

130,061
–

(3,636)
–

23,131
–

(437)
–

224,373
33,915

373,492
33,915

105,050
8,667

478,542
42,582

–

–

199

–

–

–

–

–

–

–

–

–

–

–

(15,117)

(218)

–

(15,335)

(6,046)

(21,381)

(15,117)

(218)

33,915

18,580

2,621

21,201

–

–

–

–

80

–

–

–

–

–

–

199

(15,263)

(15,263)

–

–

199

(15,263)

–

–

(1,454)

(1,454)

290

290

250

540

(82)

(2)

(3,002)

(3,004)

130,260

(3,636)

8,094

(655)

243,233

377,296

103,465

480,761

–

–

–
870

259

–

–

–

–

–

(81,731)

(81,731)

(12,233)

(93,964)

12,710

(48)

–

12,662

4,115

16,777

–
154

12,710
–

(48)
–

(81,731)
–

(69,069)
1,024

(8,118)
–

(77,187)
1,024

–

–

–

–

–

–

85

344

75

419

–

–

(64)

(64)

131,389

(3,482)

20,804

(703)

161,587

309,595

95,358

404,953

In £’000
Balance as at 
1 January 2019
Profit for the year
Other 
comprehensive 
income (loss) for 
the year
Total 
comprehensive 
income (loss)
Share-based 
payments
Dividend 
distribution2
Dividend 
distribution by 
a subsidiary
Refund of cost in 
connection with 
prior year 
transactions with 
non-controlling 
interest
Transactions with
non-controlling 
interests 
(see Note 6)
Balance as at 
31 December 2019
Profit (loss) 
for the year 
Other 
comprehensive 
income (loss) for 
the year
Total 
comprehensive 
income (loss)
Issue of shares
Share-based 
payments
Transactions with
non-controlling 
interests 
(see Note 6)
Balance as at 
31 December 2020

1  No par value.
2  The dividend distribution in 2019 comprises a final dividend for the year ended 31 December 2018 of 19.0 pence per share and an interim dividend of 17 pence per 

share paid in 2019. There was no dividend distribution or dividend declaration in 2020. 

The accompanying notes are an integral part of the consolidated financial statements.

131

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O N S O L I D AT E D   S TAT E M E N T   O F   C A S H   F L O W S

Year ended 31 December

Note

2020 
£’000

2019 
£’000

(93,964)

42,582

24
27
25
25
25
25
 24
5
19

6
25
4, 5, 19

3
5

4
25

6
5

38,105
(268)
(724)
–
3,369
2,402
1,457
(123)
2,500
2,781

826
–
41,343
419
92,087

143
13,505
(8,529)
5,119

(31,412)
173
(1,076)
365
(31,950)
(28,708)

(5,350)
(57,388)
317
(305)
–
–
(583)

(2,207)
–
(1,613)
5,318
(61,811)

42,884
(2,023)
(4,105)
694
3,359
(923)
92
(900)
–
–

(178)
(1,093)
41,749
199
79,755

68
(40)
2,043
2,071

(44,664)
1,412
(1,748)
743
(44,257)
80,151

–
(72,422)
–
–
98
(591)
–

(13,650)
(12,582)
109
126
(98,912)

Cash flows from operating activities:

Profit (loss) for the year
Adjustment to reconcile profit to cash provided by operating activities: 
Financial expenses and expenses for financial liability in respect of Income Units sold to 
private investors
Financial income
Income tax benefit
Loss on buy-back of Income Units sold to private investors
Remeasurement of lease liability
Revaluation of Park Plaza County Hall London Units
Capital loss, net
Gain from marketable securities 
Impairment of property, plant and equipment
Impairment of Right-of-use assets

Share in results of Joint Ventures
Release of provision for litigation
Depreciation and amortisation 
Share-based payments 

Changes in operating assets and liabilities:
Decrease in inventories
Decrease (increase) in trade and other receivables
Increase (decrease) in trade and other payables

Cash paid and received during the period for:
Interest paid
Interest received
Taxes paid
Taxes received

Net cash provided by (used in) operating activities 
Cash flows from investing activities:
Acquisition of Hotel 88 Rooms in Belgrade, Serbia
Investments in property, plant and equipment
Disposal of property, plant and equipment
Investments in Intangible assets
Proceeds from sale of property
Loan to third party
Loan to Joint Venture

Investment in Joint Venture
Purchase plot of land nearby Waterloo Station
Decrease (increase) in restricted cash
Decrease in marketable securities, net
Net cash used in investing activities

The accompanying notes are an integral part of the consolidated financial statements.

132

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Cash flows from financing activities: 
Proceeds from loans and borrowings
Buy-back of Income Units previously sold to private investors
Repayment of loans and borrowings
Repayment of leases
Net proceeds from transactions with non-controlling interest
Refund of cost in connection with prior year transactions with non-controlling interest
Dividend payment
Dividend payment by a subsidiary
Net cash provided by (used in) financing activities
Decrease in cash and cash equivalents
Net foreign exchange differences
Cash and cash equivalents at beginning of year
Cash and cash equivalents at end of year

Non-cash items:
Lease additions and lease remeasurement 
Outstanding payable on investments in property, plant and equipment
Issuance of shares for acquisition of art’otel rights

The accompanying notes are an integral part of the consolidated financial statements.

Year ended 31 December

2020 
£’000

56,948
–
(7,530)
(1,567)
(64)
–
–
–
47,787
(42,732)
3,874
153,029
114,171

15,143
3,918
1,024

2019 
£’000

9,600
(1,622)
(15,455)
(3,385)
(3,004)
540
(15,263)
(1,454)
(30,043)
(48,804)
(5,827)
207,660
153,029

5,946
–
–

133

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S

Note 1 General
a.  The consolidated financial statements of PPHE Hotel Group Limited (the ‘Company’) and its subsidiaries (together the ‘Group’) for 

the year ended 31 December 2020 were authorised for issuance in accordance with a resolution of the Directors on 1 March 2021.

The Company was incorporated in Guernsey on 14 June 2007 and is listed on the Premium Listing segment of the Official List of the 
UK Listing Authority (the UKLA) and the shares are traded on the Main Market for listed securities of the London Stock Exchange. 

b.  Description of the Group business:

The Group is an international hospitality real estate group, which owns, co-owns and develops hotels, resorts and campsites, 
operates the Park Plaza® brand in EMEA and owns and operates the art’otel® brand.

The Group has interests in hotels in the United Kingdom, the Netherlands, Germany, Hungary and Serbia and hotels, self-catering 
apartment complexes and campsites in Croatia.

c.  Assessment of going concern and liquidity:

From January 2020, COVID-19 began to spread from China to many countries across the world. The World Health Organization 
declared the outbreak of the virus a pandemic in March 2020. Governments and authorities across the globe took various measures 
to mitigate the spread of the virus, primarily by enforcing partial or complete population ‘lockdowns’, closing geographical borders, 
temporarily closing businesses and imposing social distancing. 

As a result of these measures, the Group’s operations were significantly impacted. In response, the Group took swift action to 
mitigate the impact of the pandemic, including preserving cash by reducing costs and overheads. Amongst others, the Group has 
taken the following actions:

Cash flow measures
 – Utilisation of the government support schemes available to the business across its markets which it operates in, the COVID-19 Job 
Retention Scheme in the UK, the Temporary Emergency Measure for Work Retention scheme in the Netherlands, the Kurzarbeit 
scheme in Germany and the Job Preservation scheme in Croatia. Together, these schemes provided the Group with approximately 
£24.1 million of support in the year which was recorded as an offset from operating expense in the consolidated income statement.
 – Additional government support measures such as the business rates holiday in the UK from 1 April 2020 until 31 March 2021, which 

amounts to a £1.4 million cash saving per month and deferral of VAT and PAYE. 

 – Ongoing restructuring programme to ensure the Group’s operational structure is fit for purpose and is aligned with guest demand 

for the short and medium term.

 – Deferral of 2019 discretionary staff incentive payments, at an aggregate value of £1.8 million, with such payments reconsidered, if 

appropriate, in due course.

 – Withdrawal of proposed 2019 final dividend payment to shareholders, equating to £8.6 million. In addition, no dividend was declared in 

2020. 

 – Reviewed and reprioritised capex requirements for development pipeline.
 – Deferred loan amortisations for 2020 at an aggregated amount of £6.1 million. In addition, after the reporting period, it was agreed 

with one of the Group’s lenders that loan amortisations for 2021 in an aggregated amount of £7.9 million will be deferred. 

 – Reviewed and reprioritised all areas of discretionary spend, reducing this to business-critical investments only.

Liquidity 
 – £20 million of new funding secured against Park Plaza London Waterloo, which can be used for the general working capital 

requirements of the Group (see Note 15b).

 – Secured a Dutch government backed COVID-19 go-arrangement term facility of €10 million (see Note 15b).
 – Up to £180 million of funding has been secured for the completion of the construction of art’otel london hoxton. This facility also 

offers the Group the ability to temporarily draw up to £41.1 million, if required, for any cash flow needs the Group may encounter in 
the short term (see Note 15b).

 – Secured a revolving facility for up to £30 million pursuant to the Coronavirus Large Business Interruption Loan Scheme (CLBILS) 

(see Note 15b).

 – Financial covenant testing of existing facilities have been postponed, where appropriate, to 2022 (see Note 15c).

Despite the impact of COVID-19 on trading cash flows, the Group continues to hold a strong liquidity position with an overall 
consolidated cash balance of £114.2 million as at 31 December 2020 and undrawn cash facilities of £83.4 million.

Since the start of the COVID-19 pandemic multiple cash flow forecasts showing various scenarios have been modelled and reviewed 
by the Board to provide the basis for strategic actions taken across the business. The Directors have considered detailed cash flow 
projections for the next three-year period to 31 December 2023 which are constructed on a base case and a downside case basis. 
The base case assumes a very slow recovery in 2021 with EBITDA levels at approximately 10% of 2019, the 2022 EBITDA at 70% of 2019 
and returning to 2019 EBITDA levels in 2023. The downside case assumes zero EBITDA for 2021, the 2022 EBITDA at 50% of 2019 and 
returning to 2019 EBITDA levels in 2023. These scenarios assume further extension of covenant waivers and refinancing of maturing 
credit facilities if necessary. Having reviewed those scenarios, the Directors have determined that the Company is likely to continue in 
business for at least 12 months from the date of approval of the consolidated financial statements without implementing any further 
protective measures to the operational structure.

134

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS  
 
 
 
 
 
 
Note 2 Summary of significant accounting policies
a.  Basis of preparation

The consolidated financial statements of the Group have been prepared on a historical cost basis, except for derivative financial 
instruments and investments in marketable securities which are measured at fair value. The consolidated financial statements are 
presented in Pound Sterling and all values are rounded to the nearest thousand (£’000) except where otherwise indicated.

Statement of compliance: 
The consolidated financial statements of the Group have been prepared in accordance with International Financial Reporting 
Standards (IFRS) which comprise standards and interpretations issued by the International Accounting Standards Board (IASB) 
and International Financial Reporting Standards Interpretations Committee (IFRIC) and adopted by the European Union.

The accounting policies used in preparing the consolidated financial statements for the years ended 31 December 2020 and 
2019 are set out below. These accounting policies have been consistently applied to the periods presented, except where 
otherwise indicated.

b.  Basis of consolidation

The consolidated financial statements comprise the financial statements of the Company and its subsidiaries as at 31 December 
2020. Control is achieved when the Group is exposed, or has rights, to variable returns from its involvement with the investee and 
has the ability to affect those returns through its power over the investee. 

The financial statements of the subsidiaries are prepared for the same reporting year as the parent company, using consistent 
accounting policies. All inter-company balances and transactions, income and expenses, and profits and losses resulting from 
intra-Group transactions are eliminated in full. Subsidiaries are fully consolidated from the date of acquisition, being the date on 
which the Group obtains control, and continue to be consolidated until the date on which such control ceases.

Non-controlling interests represent the portion of profit or loss and net assets not held by the Group and are presented separately in 
the income statement and within equity in the consolidated statement of financial position, separately from parent shareholders’ equity.

A change in the ownership interest of a subsidiary, without a loss of control, is accounted for as an equity transaction. 

If the Group loses control over a subsidiary, it derecognises the related assets (including goodwill), liabilities, non-controlling interest 
and other components of equity while any resultant gain or loss is recognised in profit or loss. Any investment retained is recognised 
at fair value. 

c.   Significant accounting judgements, estimates and assumptions

The preparation of the Group’s consolidated financial statements requires management to make judgements, estimates and 
assumptions that affect the reported amounts of revenues, expenses, assets and liabilities, and the disclosure of contingent 
liabilities, at the reporting date. However, uncertainty about these assumptions and estimates could result in outcomes that 
require a material adjustment to the carrying amount of the asset or liability affected in future periods.

Judgements
In the process of applying the Group’s accounting policies, management has made the following judgements, which have the most 
significant effect on the amounts recognised in the consolidated financial statements.

Acquisition of companies that are not business combinations
At the acquisition date of companies and groups of assets, the Company determines whether the transaction constitutes an 
acquisition of a business in a business combination transaction pursuant to IFRS 3. If the acquisition does not constitute a business as 
defined in IFRS 3, the cost of purchase is allocated only to the identifiable assets and liabilities of the acquired Company on the basis 
of their relative fair values at the date of purchase and including any minority interest according to its share of the fair value of net 
identifiable assets at the acquisition date.

In determining whether a business was acquired, the Company evaluates whether the acquired integrated set of activities and assets 
include, at a minimum, an input and a substantive process that together significantly contribute to the ability to create outputs. 
The following criteria which indicate acquisition of a business are considered: the variety of assets acquired; the extent to which 
ancillary services to operate the property are provided; and the complexity of the management of the property.

Estimates and assumptions
The key assumptions made in the consolidated financial statements concerning uncertainties at the reporting date and the critical 
estimates computed by the Group for which there is a risk of causing a material adjustment to the carrying amounts of assets and 
liabilities within the next financial year are discussed below. The Group bases its assumptions and estimates on parameters available 
when the consolidated financial statements are prepared. However, these parameters may change due to market changes or other 
circumstances beyond the control of the Group. Such changes are reflected in the assumptions and estimates when they occur. 

135

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 2 Summary of significant accounting policies continued

Impairment of non-financial assets
Impairment exists when the carrying value of an asset or cash-generating unit exceeds its recoverable amount, which is the higher of 
its fair value less costs of disposal and its value in use. The fair value less costs of disposal calculation is based on available data from 
binding sales transactions, conducted at arm’s length, for similar assets or observable market prices less incremental costs of 
disposing of the asset. The value in use calculation is based on a DCF model. The cash flows are derived from the budget for the next 
five years and do not include restructuring activities that the Group is not yet committed to or significant future investments that will 
enhance the performance of the assets of the CGU being tested. The recoverable amount is sensitive to the discount rate used for 
the DCF model as well as the expected future cash-inflows and the growth rate used for extrapolation purposes. The key 
assumptions used to determine the recoverable amount for the different CGUs, are disclosed and further explained in Notes 4 and 5.

Deferred tax assets
Deferred tax assets are recognised for unused carry forward tax losses and temporary differences to the extent that it is probable 
that taxable profit will be available against which the losses can be utilised. The amount of deferred tax assets that can be recognised 
is based upon the likely timing and level of future taxable profits together with future tax planning strategies. Additional information 
is provided in Note 27.

d.  Business combinations and goodwill

Business combinations are accounted for using the acquisition method. The cost of an acquisition is measured as the aggregate of 
the consideration transferred, measured at acquisition date fair value and the amount of any non-controlling interest in the acquiree. 
For each business combination, the Group elects whether to measure the non-controlling interest in the acquiree either at fair value 
or at the non-controlling interest’s proportionate share of the acquiree’s identifiable net assets. Acquisition costs incurred are 
expensed and included in administrative expenses.

The Group determines that it has acquired a business when the acquired set of activities and assets include an input and a 
substantive process that together significantly contribute to the ability to create outputs. The acquired process is considered 
substantive if it is critical to the ability to continue producing outputs, and the inputs acquired include an organised workforce with 
the necessary skills, knowledge, or experience to perform that process or it significantly contributes to the ability to continue 
producing outputs and is considered unique or scarce or cannot be replaced without significant cost, effort, or delay in the ability to 
continue producing outputs. 

When the Group acquires a business, it assesses the financial assets and liabilities assumed for appropriate classification and 
designation in accordance with the contractual terms, economic circumstances and pertinent conditions as at the acquisition date. 
This includes the separation of embedded derivatives in host contracts of the acquiree.

If the business combination is achieved in stages, the acquisition date fair value of the acquirer’s previously held equity interest in the 
acquiree is re-measured to fair value at the acquisition date through profit or loss. Any contingent consideration to be transferred by 
the acquirer will be recognised at fair value at the acquisition date. Contingent consideration classified as equity is not re-measured 
and its subsequent settlement is accounted for within equity. Contingent consideration classified as an asset or liability that is a 
financial instrument and within the scope of IFRS 9 Financial Instruments is measured at fair value with the changes in fair value 
recognised in the income statement in accordance with IFRS 9. Other contingent consideration that is not within the scope of IFRS 9 
is measured at fair value at each reporting date with changes in fair value recognised in profit or loss. 

Goodwill is initially measured at cost being the excess of the aggregate of the consideration transferred and the amount recognised 
for non-controlling interest over the net identifiable assets acquired and liabilities assumed. If the fair value of the net assets acquired 
is in excess of the aggregate consideration transferred, the Group re-assesses whether it has correctly identified all of the assets 
acquired and all of the liabilities assumed and reviews the procedures used to measure the amounts to be recognised at the 
acquisition date. If the re-assessment still results in an excess of the fair value of net assets acquired over the aggregate consideration 
transferred, then the gain is recognised in profit or loss.

After initial recognition, goodwill is measured at cost less any accumulated impairment losses. For the purpose of impairment 
testing, goodwill acquired in a business combination is, from the acquisition date, allocated to each of the Group’s cash-generating 
units that are expected to benefit from the combination, irrespective of whether other assets or liabilities of the acquiree are 
assigned to those units. Where goodwill forms part of a cash-generating unit and part of the operation within that unit is disposed of, 
the goodwill associated with the operation disposed of is included in the carrying amount of the operation when determining the 
gain or loss on disposal of the operation. Goodwill disposed of in this circumstance is measured based on the relative values of the 
operation disposed of and the portion of the cash-generating unit retained.

e.  Business combinations involving entities under common control

The Group accounts for business combinations that include entities under common control using the acquisition method provided 
that the transaction has substance.

136

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 2 Summary of significant accounting policies continued
f. 

Investment in associates and joint ventures
An associate is an entity over which the Group has significant influence. Significant influence is the power to participate in the 
financial and operating policy decisions of the investee, but is not control or joint control over those policies. 

A joint venture is a type of joint arrangement whereby the parties that have joint control of the arrangement have rights to the net 
assets of the joint venture. Joint control is the contractually agreed sharing of control of an arrangement, which exists only when 
decisions about the relevant activities require unanimous consent of the parties sharing control. 

The Group’s investments in associates and joint ventures are accounted for using the equity method. Under the equity method, the 
investment in an associate or joint venture is carried in the statement of financial position at cost plus post acquisition changes in the 
Group’s share of net assets of the associate or joint venture. 

The income statement reflects the share of the results of operations of associates and joint ventures. The Group’s share of changes in 
other comprehensive income of associates or joint venture is recognised in the statement of comprehensive income. Where there has 
been a change recognised directly in the equity of the associate or joint venture, the Group recognises its share of any changes and 
discloses this, when applicable, in the statement of changes in equity. Unrealised gains and losses resulting from transactions 
between the Group and the associate or joint venture are eliminated to the extent of the interest in the associate or joint venture.

The aggregate of the Group’s share of profit or loss of an associate or a joint venture is shown on the face of the income statement 
outside EBIT and represents profit or loss after tax and non-controlling interests in the subsidiaries of the associate or joint venture.

The financial statements of the associate and joint ventures are prepared for the same reporting period as the Group. 
Where necessary, adjustments are made to bring the accounting policies in line with those of the Group.

After application of the equity method, the Group determines whether it is necessary to recognise an impairment loss on its 
investment in its associate or joint venture. At each reporting date, the Group determines whether there is objective evidence that 
the investment in the associate or joint venture is impaired. If there is such evidence, the Group calculates the amount of impairment 
as the difference between the recoverable amount of the associate or joint venture and its carrying value, and then recognises the 
loss as ‘Share in result of associate and joint ventures’ in the income statement.

Upon loss of significant influence over the associate or joint control over the joint venture, the Group measures and recognises any 
retained investment at its fair value. Any difference between the carrying amount of the associate or joint venture upon loss of 
significant influence or joint control and the fair value of the retained investment and proceeds from disposal is recognised in the 
income statement.

g.  Foreign currency translation

The functional currency of the Company is Pound Sterling. The consolidated financial statements are also presented in Pound Sterling. 

Each entity of the Group determines its own functional currency and items included in the financial statements of each entity are 
measured using that functional currency.

Transactions in foreign currencies are initially recorded at the exchange rates prevailing on the dates of the transactions. 
Monetary assets and liabilities denominated in foreign currencies are retranslated into functional currency at the rates prevailing 
on the reporting date. Profits and losses arising from exchange differences are included in the income statement.

The assets and liabilities of the entities whose functional currency is not Pound Sterling are translated at exchange rates prevailing 
on the reporting date. Income and expense items are translated at the average exchange rates for the period. Equity items are 
translated at the historical exchange rates. Exchange differences arising on the translation are recognised in other comprehensive 
income and classified as a separate component of equity (foreign currency translation reserve). Such translation differences are 
recognised in the income statement in the period in which the entity is disposed of.

Goodwill and fair value adjustments arising on the acquisition of a foreign operation are treated as assets and liabilities of the foreign 
operation and translated at the closing rate.

Exchange differences in respect of loans, denominated in foreign currency which were granted by the Company to its subsidiaries 
are reflected in the foreign currency translation reserve in equity, as these loans are, in substance, a part of the Group’s net 
investment in the foreign operation.

137

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 2 Summary of significant accounting policies continued

The following exchange rates in relation to Pound Sterling were prevailing at reporting dates:

Euro
Hungarian Forint
Croatian Kuna
US Dollar

Percentage increase (decrease) in exchange rates during the year:

Euro
Hungarian Forint
Croatian Kuna
US Dollar

h.  Intangible assets

As at 31 December

2020 
In Pound 
Sterling
0.897
0.002
0.119
0.731

2019 
In Pound 
Sterling
0.852
0.003
0.114
0.760

As at 31 December

2020 
%
5.3
(4.7)
4.0
(3.8)

2019 
%
(5.1)
(7.6)
(5.4)
 (0.2)

Intangible assets acquired separately are measured on initial recognition at cost. The cost of intangible assets acquired in a business 
combination is their fair value at the date of acquisition. Following initial recognition, intangible assets are carried at cost less any 
accumulated amortisation and any accumulated impairment losses. 

Intangible assets are amortised using the straight-line method over their estimated useful life and assessed for impairment whenever 
there is an indication that the intangibles may be impaired. The amortisation period and the amortisation method are reviewed at 
least at each financial year end. Changes in the expected useful life or the expected pattern of consumption of future economic 
benefits embodied in the assets are accounted for by changing the amortisation period or method, as appropriate, and are treated 
as changes in accounting estimates. The amortisation expense for intangible assets is recognised in the income statement. 

Gains or losses arising from derecognition of an intangible asset are measured at the difference between the net disposal proceeds 
and the carrying amount of the asset and recognised in the income statement when the asset is derecognised. 

i.  Property, plant and equipment

Property, plant and equipment are measured at cost, less accumulated depreciation and impairment losses. Depreciation is 
calculated using the straight-line method, over the shorter of the estimated useful life of the assets or the lease term as follows:

Hotel buildings
Furniture and equipment

Years
50 to 95
2 to 25

The costs of maintaining property, plant and equipment are recognised in the income statement as they are incurred. Costs incurred 
that significantly increase the recoverable amount of the asset concerned are added to the asset’s cost as an improvement and 
depreciated over the expected useful life of the improvement. 

An item of property, plant and equipment, and any significant part initially recognised is derecognised upon disposal or when no 
future economic benefits are expected from its use or disposal. Any gain or loss arising on derecognition of the asset (calculated as 
the difference between the net disposal proceeds and the carrying amount of the asset) is included in the income statement when 
the asset is derecognised.

The assets’ residual values, useful lives and methods of depreciation are reviewed at each financial year end, and adjusted 
prospectively, if appropriate.

j. 

Impairment of non-financial assets
At each reporting date, the Group reviews the carrying amounts of its non-financial assets to determine whether there is any 
indication that those assets may be impaired. If any such indication exists, the recoverable amount of the asset is estimated. 
Where it is not possible to estimate the recoverable amount of an individual asset, the Group estimates the recoverable amount of 
the cash-generating unit to which the asset belongs.

Recoverable amount is the higher of an asset’s fair value less costs of disposal and its value in use. In assessing value in use, the 
estimated future cash flows are discounted to their present value using a pre-tax discount rate that reflects current market 
assessments of the time value of money and the risks specific to the asset.

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If the recoverable amount of an asset (or cash-generating unit) is estimated to be less than its carrying amount, the asset is 
considered impaired and the carrying amount of the asset (cash-generating unit) is reduced to its recoverable amount. 
Impairment losses are recognised as an expense immediately. 

Where an impairment loss subsequently reverses, the carrying amount of the asset (cash-generating unit) is increased to the revised 
estimate of its recoverable amount, but not in excess of the carrying amount that would have been determined had no impairment 
loss been previously recognised for the asset (cash-generating unit). A reversal of an impairment loss is recognised as income 
immediately.

k.  Financial instruments
i)  Financial assets
Initial recognition and measurement
Financial assets are classified, at initial recognition, as subsequently measured at amortised cost or fair value through profit or loss.

The classification of financial assets at initial recognition depends on the financial asset’s contractual cash flow characteristics and 
the Group’s business model for managing them. The Group initially measures a financial asset at its fair value plus, in the case of a 
financial asset not at fair value through profit or loss, transaction costs. 

In order for a financial asset to be classified and measured at amortised cost, it needs to give rise to cash flows that are ‘solely 
payments of principal and interest (SPPI)’ on the principal amount outstanding. This assessment is referred to as the SPPI test and is 
performed at an instrument level.

The Group’s business model for managing financial assets refers to how it manages its financial assets in order to generate cash 
flows. The business model determines whether cash flows will result from collecting contractual cash flows, selling the financial 
assets, or both.

Purchases or sales of financial assets that require delivery of assets within a timeframe established by regulation or convention in the 
market place (regular way trades) are recognised on the trade date, i.e. the date that the Group commits to purchase or sell the asset.

Subsequent measurement
For purposes of subsequent measurement, financial assets are classified in two categories:

 –  financial assets at amortised cost (debt instruments); and
 –  financial assets at fair value through profit or loss.

Financial assets at amortised cost (debt instruments)
The Group measures financial assets at amortised cost if both of the following conditions are met:

 –  the financial asset is held within a business model with the objective of holding financial assets in order to collect contractual cash 

flows; and

 –  the contractual terms of the financial asset give rise on specified dates to cash flows that are SPPI on the principal amount 

outstanding.

Financial assets at amortised cost are subsequently measured using the effective interest rate (EIR) method and are subject to 
impairment. Gains and losses are recognised in profit or loss when the asset is derecognised, modified or impaired.

The Group’s financial assets at amortised cost include trade receivables and loans to joint ventures.

Financial assets at fair value through profit or loss
Financial assets at fair value through profit or loss include financial assets held for trading, financial assets designated upon initial 
recognition at fair value through profit or loss, or financial assets required to be measured at fair value. Financial assets are classified 
as held for trading if they are acquired for the purpose of selling or repurchasing in the near term. Derivatives, including separated 
embedded derivatives, are also classified as held for trading unless they are designated as effective hedging instruments. 
Financial assets that are debt instruments may be designated at fair value through profit or loss on initial recognition if doing so 
eliminates, or significantly reduces, an accounting mismatch.

Financial assets at fair value through profit or loss are carried in the statement of financial position at fair value with net changes in fair 
value recognised in the income statement.

This category includes derivative instruments and listed equity investments. Dividends on listed equity investments are recognised 
as other income in the income statement when the right of payment has been established.

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Note 2 Summary of significant accounting policies continued

Derecognition
A financial asset (or, where applicable, a part of a financial asset or part of a Group of similar financial assets) is primarily 
derecognised (i.e. removed from the Group’s consolidated statement of financial position) when:

 –  the rights to receive cash flows from the asset have expired; or
 –  the Group has transferred its rights to receive cash flows from the asset or has assumed an obligation to pay the received cash 
flows in full without material delay to a third party under a ‘pass-through’ arrangement; and either (a) the Group has transferred 
substantially all the risks and rewards of the asset, or (b) the Group has neither transferred nor retained substantially all the risks 
and rewards of the asset, but has transferred control of the asset.

When the Group has transferred its rights to receive cash flows from an asset or has entered into a pass-through arrangement, it 
evaluates if, and to what extent, it has retained the risks and rewards of ownership. When it has neither transferred nor retained 
substantially all of the risks and rewards of the asset, nor transferred control of the asset, the Group continues to recognise the 
transferred asset to the extent of its continuing involvement. In that case, the Group also recognises an associated liability. 
The transferred asset and the associated liability are measured on a basis that reflects the rights and obligations that the 
Group has retained.

Continuing involvement that takes the form of a guarantee over the transferred asset is measured at the lower of the original carrying 
amount of the asset and the maximum amount of consideration that the Group could be required to repay.

Impairment of financial assets
The Group recognises an allowance for expected credit loss (ECL) for all debt instruments not held at fair value through profit or loss. 
ECLs are based on the difference between the contractual cash flows due in accordance with the contract and all the cash flows that 
the Group expects to receive, discounted at an approximation of the original EIR. The expected cash flows will include cash flows 
from the sale of collateral held or other credit enhancements that are integral to the contractual terms.

ECLs are recognised in two stages. For credit exposures for which there has not been a significant increase in credit risk since 
initial recognition, ECLs are provided for credit losses that result from default events that are possible within the next 12 months 
(a 12-month ECL). For those credit exposures for which there has been a significant increase in credit risk since initial recognition, 
a loss allowance is required for credit losses expected over the remaining life of the exposure, irrespective of the timing of the 
default (a lifetime ECL).

For trade receivables the Group applies a simplified approach in calculating ECLs. Therefore, the Group does not track changes in 
credit risk, but instead recognises a loss allowance based on lifetime ECLs at each reporting date. 

The Group considers a financial asset to be in default when internal or external information indicates that the Group is unlikely to 
receive the outstanding contractual amounts in full. A financial asset is written off when there is no reasonable expectation of 
recovering the contractual cash flows. 

ii)  Financial liabilities
Initial recognition and measurement
Financial liabilities are classified, at initial recognition, as financial liabilities at fair value through profit or loss, as measured at 
amortised cost (loans and borrowings and payables) or as derivatives designated as hedging instruments in an effective hedge, 
as appropriate.

All financial liabilities are recognised initially at fair value and, in the case of loans and borrowings and payables, net of directly 
attributable transaction costs.

The Group’s financial liabilities include trade and other payables, loans and borrowings including bank overdrafts, and derivative 
financial instruments.

Subsequent measurement
The measurement of financial liabilities depends on their classification, as described below:

Financial liabilities at fair value through profit or loss
Financial liabilities at fair value through profit or loss include financial liabilities held for trading and financial liabilities designated 
upon initial recognition as at fair value through profit or loss.

Financial liabilities are classified as held for trading if they are incurred for the purpose of repurchasing in the near term. This category 
also includes derivative financial instruments entered into by the Group that are not designated as hedging instruments in hedge 
relationships as defined by IFRS 9. Separated embedded derivatives are also classified as held for trading unless they are designated 
as effective hedging instruments.

Gains or losses on liabilities held for trading are recognised in the income statement.

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Financial liabilities designated upon initial recognition at fair value through profit or loss are designated at the initial date of 
recognition, and only if the criteria in IFRS 9 are satisfied. The Group has not designated any financial liability as at fair value through 
profit or loss.

Loans and borrowings
This is the category most relevant to the Group. After initial recognition, interest-bearing loans and borrowings are subsequently 
measured at amortised cost using the EIR method. Gains and losses are recognised in profit or loss when the liabilities are 
derecognised as well as through the EIR amortisation process.

Amortised cost is calculated by taking into account any discount or premium on acquisition and fees or costs that are an integral part 
of the EIR. The EIR amortisation is included as financial expenses in the income statement.

This category generally applies to interest-bearing loans and borrowings. 

Financial liability in respect of Income Units sold to private investors 
In 2010, the construction of Park Plaza Westminster Bridge London was completed and the hotel opened to paying customers. 
Out of 1,019 rooms, 535 rooms (‘Income Units’) were sold to private investors under a 999-year lease. The sales transactions are 
accounted for as an investment scheme in which the investors, in return for the upfront consideration paid for the Income Units, 
receive 999 years of net income from a specific revenue-generating portion of an asset (contractual right to a stream of future cash 
flows). The amounts received upfront are accounted for as a floating rate financial liability and are being recognised as income over 
the term of the lease (i.e. 999 years). Changes in future estimated cash flows from the Income Units are recognised in the period in 
which they occur. Since November 2014, the Company has bought back 31 Income Units from private investors. Upon buy-back of 
a unit, the financial liability relating to that unit is derecognised and any difference between the purchase price and the liability 
derecognised is recorded in profit and loss.

On completion of each sale of Income Units, the Company, through a wholly-owned subsidiary, Marlbray Limited (‘Marlbray’), entered 
into income swap agreements for five years with the private investors. The income swap agreements included an obligation of the 
investors to assign the right to receive the net income derived from the Income Units to Marlbray and an undertaking by Marlbray to 
pay to the investors an annual rent guarantee of approximately 6% of the purchase price for a five-year period commencing from the 
date of the completion of the sale. The income swap has been accounted for as a derivative. In 2015, Marlbray entered into 56 new 
income swap agreements for a further five years from the expiry date of the original income swap agreements on the same terms 
and conditions. In 2019 the Company bought back one unit with a fixed rent guarantee and the swap agreement for this unit was 
terminated. In 2020 all the income swap agreement have expired. 

The entire hotel is accounted for at cost less accumulated depreciation.

The replacement costs for the Income Units are fully reimbursed by the private investors. An amount of 4% of revenues is paid by the 
investors on an annual basis (‘FF&E reserve’) and is accounted for in profit and loss. The difference between the actual depreciation 
cost and the FF&E reserve is a timing difference which is recorded in the statement of financial position as a receivable or liability to 
the investor in each respective year.

Derecognition
A financial liability is derecognised when the obligation under the liability is discharged or cancelled or expires. When an existing 
financial liability is replaced by another from the same lender on substantially different terms, or the terms of an existing liability are 
substantially modified, such an exchange or modification is treated as the derecognition of the original liability and the recognition of 
a new liability. The difference in the respective carrying amounts is recognised in the income statement.

iii)  Offsetting of financial instruments
Financial assets and financial liabilities are offset and the net amount is reported in the consolidated statement of financial position if 
there is a currently enforceable legal right to offset the recognised amounts and there is an intention to settle on a net basis, to 
realise the assets and settle the liabilities simultaneously.

Inventories

l. 
Inventories include china, food and beverages and are valued at the lower of cost and net realisable value. Cost includes purchase 
cost on a first in first out basis. 

Net realisable value is the estimated selling price in the ordinary course of business less the estimated costs necessary to make the sale.

m.  Cash and cash equivalents
Cash and cash equivalents comprise cash at bank and in hand and short-term deposits with an original maturity of three months 
or less.

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Note 2 Summary of significant accounting policies continued

n.  Derivative financial instruments and hedge accounting
As permitted by IFRS 9, the Group has elected to continue to apply the hedge accounting requirements of IAS 39 instead of the 
requirements of IFRS 9.

The Group uses derivative financial instruments such as interest rate swaps to hedge its risks associated with interest rate 
fluctuations. Such derivative financial instruments are initially recognised at fair value on the date on which a derivative contract is 
entered into and are subsequently re-measured at fair value. Derivatives are carried as assets when the fair value is positive and as 
liabilities when the fair value is negative.

Any gains or losses arising from changes in fair value on derivatives that do not qualify for hedge accounting are taken directly to the 
income statement.

For the purpose of hedge accounting, hedges are classified as cash flow hedges when hedging the exposure to variability in cash 
flows that is either attributable to a particular risk associated with a recognised asset or liability or a highly probable forecast 
transaction.

At the inception of a hedge relationship, the Group formally designates and documents the hedge relationship to which the Group 
wishes to apply hedge accounting and the risk management objective and strategy for undertaking the hedge. The documentation 
includes identification of the hedging instrument, the hedged item or transaction, the nature of the risk being hedged and how the 
Group will assess the effectiveness of changes in the hedging instrument’s fair value in offsetting the exposure to changes in the 
hedged item’s fair value or cash flows attributable to the hedged risk. Such hedges are expected to be highly effective in achieving 
offsetting changes in fair value or cash flows and are assessed on an ongoing basis to determine that they actually have been highly 
effective throughout the financial reporting periods for which they were designated. 

The effective portion of the gain or loss on the hedging instrument in a cash flow hedge is recognised directly in Other 
Comprehensive Income, while the ineffective portion is recognised in profit or loss. Amounts taken to OCI are transferred to the 
income statement when the hedged transaction affects profit or loss, such as when the hedged financial income or financial expense 
is recognised.

o.  Revenue from contracts with customers
Revenue from contracts with customers is recognised when control of the goods or services are transferred to the customer at an 
amount that reflects the consideration to which the Group expects to be entitled in exchange for those goods or services. The Group 
has generally concluded that it is the principal in its revenue arrangements because it typically controls the goods or services before 
transferring them to the customer.

Owned, co-owned and leased hotels
Revenues are primarily derived from hotel operations, including the rental of rooms, food and beverage sales and other services from 
owned, co-owned and leased hotels operated under the Group’s brand names. Revenue is recognised when rooms are occupied, 
food and beverages are sold and services are performed.

Management fees
Earned from hotels managed by the Group, under long-term contracts with the hotel owner. Management fees include a base fee, 
which is generally a percentage of hotel revenue, and an incentive fee, which is based on the hotel’s profitability. Revenue is 
recognised when earned and realised or realisable under the terms of the agreement.

Franchise fees
Received in connection with a licence of the Group’s brand names, under long-term contracts with the hotel owner. The Group 
charges franchise fees as a percentage of hotel revenue. Revenue is recognised when earned and realised or realisable under the 
terms of the agreement.

Marketing fees
Received in connection with the sales and marketing services offered by the Group, under long-term contracts with the hotel owner. 
The Group charges marketing fees as a percentage of hotel revenue. Revenue is recognised when earned and realised or realisable 
under the terms of the agreement.

Customer loyalty programme
The Group participates in the Radisson RewardsTM customer loyalty programme to provide customers with incentives to buy room 
nights. This customer loyalty programme is owned and operated by the Radisson Hotel Group and therefore the entity retains no 
obligations in respect of the award credits other than to pay the programme operator for the granted award credits. The customers 
are entitled to utilise the awards as soon as they are granted.

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The Group purchases these award credits from Radisson Hotel Group and issues these to its customers in order to enhance its 
customer relationships rather than to earn a margin from the sale of these award credits. The Group concluded that it is acting as 
principal in this transaction and, in substance, is earning revenue from supplying these awards to its customers. The Group measures 
these revenues at fair value and recognises these gross from the costs of participating in the programme.

Contract balances
Trade receivables
A receivable represents the Group’s right to an amount of consideration that is unconditional (i.e. only the passage of time is required 
before payment of the consideration is due). 

Contract liabilities
A contract liability is the obligation to transfer goods or services to a customer for which the Group has received consideration (or an 
amount of consideration is due) from the customer. If a customer pays consideration before the Group transfers goods or services to 
the customer, a contract liability (advance payments received) is recognised when the payment is made or the payment is due 
(whichever is earlier). Contract liabilities are recognised as revenue when the Group performs under the contract.

p.  Key performance indicators

EBITDAR
Earnings before interest, tax, depreciation, amortisation, impairment loss and rental expenses, share of associate and exceptional 
items presented as other income and expense (EBITDAR) correspond to revenue less cost of revenues (operating expenses). 
EBITDAR, together with EBITDA, is used as a key performance indicator. 

EBITDA
Earnings before interest, tax, depreciation and amortisation, impairment loss, exceptional items presented as other income and 
expense (EBITDA) correspond to gross profit after the operating costs of holding leased hotels.

EBIT 
Earnings before interest, tax and exceptional items presented as other income and expense (EBIT) correspond to gross operating 
profit after the operating costs of holding both leased and owned assets. 

q.  Leases

The Group accounts for a contract as a lease when the contract terms convey the right to control the use of an identified asset for a 
period of time in exchange for consideration. 

The Group as lessee
The Group applies a single recognition and measurement approach for all leases, except for short-term leases and leases of 
low-value assets. The Group recognises lease liabilities to make lease payments and right-of-use assets representing the right to use 
the underlying assets.

Right-of-use assets
The Group recognises right-of-use assets at the commencement date of the lease (i.e., the date the underlying asset is available 
for use). Right-of-use assets are measured at cost, less any accumulated depreciation and impairment losses, and adjusted for any 
re-measurement of lease liabilities. The cost of right-of-use assets includes the amount of lease liabilities recognised, initial direct 
costs incurred, and lease payments made at or before the commencement date less any lease incentives received. Right-of-use 
assets are depreciated on a straight-line basis over the shorter of the lease term and the estimated useful lives of the assets, 
as follows:

Land 
Hotel buildings
Offices and storage 
Furniture and equipment

Years
50 to 200
5 to 95
1 to 12
2 to 25

If ownership of the leased asset transfers to the Group at the end of the lease term or the cost reflects the exercise of a purchase 
option, depreciation is calculated using the estimated useful life of the asset. The right-of-use assets are also subject to impairment. 
Refer to the accounting policies in section (j) Impairment of non-financial assets.

Lease liabilities
At the commencement date of the lease, the Group recognises lease liabilities measured at the present value of lease payments to 
be made over the lease term. The lease payments include fixed payments (including in-substance fixed payments) less any lease 
incentives receivable, variable lease payments that depend on an index or a rate, and amounts expected to be paid under residual 
value guarantees. The lease payments also include the exercise price of a purchase option reasonably certain to be exercised by the 
Group and payments of penalties for terminating the lease, if the lease term reflects the Group exercising the option to terminate. 
Variable lease payments that do not depend on an index or a rate are recognised as rent expenses in the period in which the event 
or condition that triggers the payment occurs.

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Note 2 Summary of significant accounting policies continued

In calculating the present value of lease payments, the Group uses its incremental borrowing rate at the lease commencement 
date because the interest rate implicit in the lease is not readily determinable. After the commencement date, the amount of 
lease liabilities is increased to reflect the accretion of interest and reduced for the lease payments made. In addition, the carrying 
amount of lease liabilities is re-measured if there is a modification, a change in the lease term, a change in the lease payments 
(e.g. changes to future payments resulting from a change in an index or rate used to determine such lease payments) or a change 
in the assessment of an option to purchase the underlying asset.

The Group’s lease liabilities are included in Other financial liabilities (see Note 18).

Variable lease payments that depend on an index:
On the commencement date, the Company uses the index rate prevailing on the commencement date to calculate the future 
lease payments.

For leases in which the Company is the lessee, the aggregate changes in future lease payments resulting from a change in the index 
are discounted (without a change in the discount rate applicable to the lease liability) and recorded as an adjustment of the lease 
liability and the right-of-use asset, only when there is a change in the cash flows resulting from the change in the index (that is, when 
the adjustment to the lease payments takes effect). 

Variable lease payments:
Variable lease payments that do not depend on an index or interest rate but are based on performance or usage are recognised as 
an expense as incurred when the Company is the lessee, and are recognised as income as earned when the Company is the lessor.

Lease extension and termination options:
A non-cancellable lease term includes both the periods covered by an option to extend the lease when it is reasonably certain that 
the extension option will be exercised and the periods covered by a lease termination option when it is reasonably certain that the 
termination option will not be exercised.

In the event of any change in the expected exercise of the lease extension option or in the expected non-exercise of the lease 
termination option, the Company remeasures the lease liability based on the revised lease term using a revised discount rate as of 
the date of the change in expectations. The total change is recognised in the carrying amount of the right-of-use asset until it is 
reduced to zero, and any further reductions are recognised in profit or loss.

Lease modifications:
If a lease modification does not reduce the scope of the lease and does not result in a separate lease, the Company remeasures the 
lease liability based on the modified lease terms using a revised discount rate as of the modification date and records the change in 
the lease liability as an adjustment to the right-of-use asset.

If a lease modification reduces the scope of the lease, the Company recognises a gain or loss arising from the partial or full reduction 
of the carrying amount of the right-of-use asset and the lease liability. The Company subsequently remeasures the carrying amount 
of the lease liability according to the revised lease terms, at the revised discount rate as of the modification date and records the 
change in the lease liability as an adjustment to the right-of-use asset.

Short-term leases and leases of low-value assets
The Group applies the short-term lease recognition exemption to its short-term leases of furniture and equipment (i.e. those leases 
that have a lease term of 12 months or less from the commencement date and do not contain a purchase option). It also applies the 
lease of low-value assets recognition exemption to leases of office equipment that are considered to be low value. Lease payments 
on short-term leases and leases of low-value assets are recognised as expense on a straight-line basis over the lease term.

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r.  Employee benefits

Share-based payments
The Board has adopted a share option plan, under which employees and Directors of the Group receive remuneration in the 
form of share-based payment transactions, whereby employees render services as consideration for equity instruments (equity-
settled transactions). 

The cost of equity-settled transactions with employees is measured by reference to the fair value at the date on which they are 
granted. The fair value is determined by using an appropriate pricing model, further details of which are given in Note 13.

The cost of equity-settled transactions is recognised, together with a corresponding increase in equity, over the period in which the 
performance and/or service conditions are fulfilled. The cumulative expense recognised for equity-settled transactions at each 
reporting date until the vesting date reflects the extent to which the vesting period has expired and the Group’s best estimate of the 
number of equity instruments that will ultimately vest. The income statement expense or credit for a period represents the movement 
in cumulative expense recognised at the beginning and end of that period.

No expense is recognised for awards that do not ultimately vest, except for equity-settled transactions where vesting is conditional 
upon a market or non-vesting condition, which are treated as vesting, irrespective of whether or not the market or non-vesting 
condition is satisfied, provided that all other performance and/or service conditions are satisfied.

Where the terms of an equity-settled transaction award are modified, the minimum expense recognised is the expense as if the 
terms had not been modified, if the original terms of the award are met. An additional expense is recognised for any modification 
that increases the total fair value of the share-based payment transaction, or is otherwise beneficial to the employee, as measured 
at the date of modification.

Where an equity-settled award is cancelled, it is treated as if it vested on the date of cancellation, and any expense not yet 
recognised for the award is recognised immediately. This includes any award where non-vesting conditions within the control of 
either the entity or the employee are not met. However, if a new award is substituted for the cancelled award, and designated as 
a replacement award on the date that it is granted, the cancelled and new awards are treated as if they were a modification of the 
original award, as described in the previous paragraph. 

Pension
The Group has a defined contribution pension plan where the employer is liable only for the employer’s part of the contribution 
towards an individual’s pension plan.

The Group will have no legal obligation to pay further contributions. The contributions in the defined contribution plan are 
recognised as an expense and no additional provision is required in the consolidated financial statements.

s.  Provisions

Provisions are recognised when the Group has a present obligation (legal or constructive) as a result of a past event, it is probable 
that an outflow of resources embodying economic benefits will be required to settle the obligation and a reliable estimate can be 
made of the amount of the obligation. When the Group expects some or all of a provision to be reimbursed, for example under an 
insurance contract, the reimbursement is recognised as a separate asset, but only when the reimbursement is virtually certain. 
The expense relating to a provision is presented in the income statement, net of any reimbursement.

If the effect of the time value of money is material, provisions are discounted using a current pre-tax rate that reflects, when 
appropriate, the risks specific to the liability. When discounting is used, the increase in the provision due to the passage of time 
is recognised as a finance cost.

t.  Borrowing costs for qualifying assets

Borrowing costs directly attributable to the acquisition, construction or production of an asset that necessarily takes a substantial period 
of time to get ready for its intended use or sale are capitalised as part of the cost of the asset. All other borrowing costs are expensed in 
the period in which they occur. Borrowing costs consist of interest and other costs that an entity incurs in connection with the borrowing 
of funds. All other borrowing costs are recognised in the income statement in the period in which they are incurred.

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Note 2 Summary of significant accounting policies continued
u.  Taxation

Current income tax
Current income tax assets and liabilities for the current and prior periods are measured at the amount expected to be recovered from 
or paid to the taxation authorities. The tax rates and tax laws used to compute the amount are those that are enacted or substantively 
enacted at the reporting date in the countries where the Group operates and generates taxable income.

Deferred income tax
Deferred income tax is provided using the liability method on temporary differences at the reporting date between the tax bases of 
assets and liabilities and their carrying amounts for financial reporting purposes. Deferred tax liabilities are recognised for all taxable 
temporary differences, except:

 –  where the deferred tax liability arises from the initial recognition of goodwill or from an asset or liability in a transaction that is 

not a business combination and, at the time of the transaction, affects neither the accounting profit nor taxable profit or loss; and
 –  in respect of taxable temporary differences associated with investments in subsidiaries, associates and jointly controlled entities, 
where the timing of the reversal of the temporary differences can be controlled and it is probable that the temporary differences 
will not reverse in the foreseeable future.

Deferred tax assets and liabilities and changes in them relating to items recognised directly in equity or other comprehensive income 
are recognised in equity or other comprehensive income and not in the income statement.

Deferred tax assets are recognised for all deductible temporary differences, the carry forward of unused tax credits and any unused 
tax losses. Deferred tax assets are recognised to the extent that it is probable that taxable profit will be available against which the 
deductible temporary differences and the carry forward of unused tax losses can be utilised, except:

 –  when the deferred income tax asset relating to the deductible temporary difference arises from the initial recognition of an asset 
or liability in a transaction that is not a business combination and, at the time of the transaction, affects neither the accounting 
profit nor taxable profit or loss; and

 – in respect of deductible temporary differences associated with investments in subsidiaries, associates and jointly controlled 

entities, deferred tax assets are recognised only to the extent that it is probable that the temporary differences will reverse in the 
foreseeable future and taxable profit will be available against which the temporary differences can be utilised.

The carrying amount of deferred income tax assets is reviewed at each reporting date and reduced to the extent that it is no 
longer probable that sufficient taxable profit will be available to allow all or part of the deferred income tax asset to be utilised. 
Unrecognised deferred income tax assets are re-assessed at each reporting date and are recognised to the extent that it has 
become probable that future taxable profit will allow the deferred tax asset to be recovered.

Deferred tax assets and liabilities are measured at the tax rates that are expected to apply in the year when the asset is realised or 
the liability is settled, based on tax rates (and tax laws) that have been enacted or substantively enacted at the reporting date.

Deferred tax assets and deferred tax liabilities are offset, if a legally enforceable right exists to set off current tax assets against 
current tax liabilities and the deferred taxes relate to the same taxable entity and the same taxation authority.

v.  Treasury shares

Own equity shares held by the Group are recognised at cost and presented as a deduction from equity. Any purchase, sale, issue or 
cancellation of treasury shares is recognised directly in equity.

w.  Earnings (loss) per share

Basic earnings (loss) per share amounts are calculated by dividing the net profit (loss) for the year attributable to shareholders of the 
parent company by the weighted average number of ordinary shares outstanding during the year.

Diluted earnings (loss) per share amounts are calculated by dividing the net profit (loss) for the year by the weighted average number 
of ordinary shares outstanding during the year plus the weighted average number of ordinary shares that would be issued on the 
conversion of all the dilutive potential ordinary shares into ordinary shares.

x.  Government grants

Government grants are recognised where there is reasonable assurance that the grant will be received and all attached conditions 
will be complied with. When the grant relates to an expense item, it is recognised as income on a systematic basis over the periods 
that the related costs, for which it is intended to compensate. The income from the Government grants is netted off against the 
related expense account in the income statement.

y.   Changes in accounting policies and disclosures

The Group applied for the first-time certain standards and amendments, which are effective for annual periods beginning on or 
after 1 January 2020. Several other amendments and interpretations apply for the first time in 2020, but do not have an impact on the 
consolidated financial statements of the Group. The Group has not early adopted any other standard, interpretation or amendment 
that has been issued but is not yet effective.

146

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 2 Summary of significant accounting policies continued

Amendments to IFRS 3: Definition of a Business
The amendment to IFRS 3 Business Combinations clarifies that to be considered a business, an integrated set of activities and 
assets must include, at a minimum, an input and a substantive process that, together, significantly contribute to the ability to create 
output. Furthermore, it clarifies that a business can exist without including all of the inputs and processes needed to create outputs. 
These amendments had no impact on the consolidated financial statements of the Group, but may impact future periods should the 
Group enter into any business combinations.

Amendments to IAS 1 and IAS 8 Definition of Material
The amendments provide a new definition of material that states, “Information is material if omitting, misstating or obscuring it 
could reasonably be expected to influence decisions that the primary users of general purpose financial statements make on the 
basis of those financial statements, which provide financial information about a specific reporting entity.” The amendments clarify 
that materiality will depend on the nature or magnitude of information, either individually or in combination with other information, 
in the context of the financial statements. A misstatement of information is material if it could reasonably be expected to influence 
decisions made by the primary users. These amendments had no impact on the consolidated financial statements of the Group.

Amendments to IFRS 16 COVID-19 Related Rent Concessions
On 28 May 2020, the IASB issued COVID-19-Related Rent Concessions – amendment to IFRS 16 Leases. The amendments 
provide relief to lessees from applying IFRS 16 guidance on lease modification accounting for rent concessions arising as a direct 
consequence of the COVID-19 pandemic. As a practical expedient, a lessee may elect not to assess whether a COVID-19 related 
rent concession from a lessor is a lease modification. A lessee that makes this election accounts for any change in lease payments 
resulting from the COVID-19 related rent concession the same way it would account for the change under IFRS 16, if the change were 
not a lease modification. The amendment applies to annual reporting periods beginning on or after 1 June 2020. Earlier application 
is permitted. This amendment had no material impact on the consolidated financial statements of the Group.  

z.   Standards issued but not yet applied

Standards issued but not yet effective, or subject to adoption by the European Union, up to the date of issuance of the consolidated 
financial statements are listed below. This listing of standards issued are those that the Group reasonably expects to have an impact 
on disclosures, financial position or performance when applied at a future date. The Group intends to adopt these standards when 
they become mandatory.

The following standards have been issued by the IASB and are not yet effective or are subject to adoption by the European Union:

Amendments to IAS 1: Classification of Liabilities as Current or Non-current
In January 2020, the IASB issued amendments to paragraphs 69 to 76 of IAS 1 to specify the requirements for classifying liabilities as 
current or non-current. The amendments clarify:

 – what is meant by a right to defer settlement;
 – that a right to defer must exist at the end of the reporting period;
 – that classification is unaffected by the likelihood that an entity will exercise its deferral right; and
 – that only if an embedded derivative in a convertible liability is itself an equity instrument would the terms of a liability not impact 

its classification.

The amendments are effective for annual reporting periods beginning on or after 1 January 2023 and must be applied retrospectively. 
The Group is currently assessing the impact the amendments will have on current practice and whether existing loan agreements may 
require renegotiation.

147

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 2 Summary of significant accounting policies continued
Reference to the Conceptual Framework – Amendments to IFRS 3
In May 2020, the IASB issued Amendments to IFRS 3 Business Combinations – Reference to the Conceptual Framework. 
The amendments are intended to replace a reference to the Framework for the Preparation and Presentation of Financial Statements, 
issued in 1989, with a reference to the Conceptual Framework for Financial Reporting issued in March 2018 without significantly 
changing its requirements. 

The Board also added an exception to the recognition principle of IFRS 3 to avoid the issue of potential ‘day 2’ gains or losses arising 
for liabilities and contingent liabilities that would be within the scope of IAS 37 or IFRIC 21 Levies, if incurred separately.

At the same time, the Board decided to clarify existing guidance in IFRS 3 for contingent assets that would not be affected by 
replacing the reference to the Framework for the Preparation and Presentation of Financial Statements.

The amendments are effective for annual reporting periods beginning on or after 1 January 2022 and apply prospectively. 

Amendments to IFRS 9, IFRS 7, IFRS 16, IFRS 4 and IAS 39 regarding the IBOR reform
In August 2020, the IASB issued amendments to IFRS 9, “Financial Instruments”, IFRS 7, “Financial Instruments: Disclosures”, IAS 39, 
“Financial Instruments: Recognition and Measurement”, IFRS 4, “Insurance Contracts”, and IFRS 16, “Leases” (“The Amendments”). 
The Amendments provide practical expedients when accounting for the effects of the replacement of benchmark InterBank Offered 
Rates (IBORs) by alternative Risk Free Interest Rates (RFRs). Pursuant to one of the practical expedients, an entity will treat contractual 
changes or changes to cash flows that are directly required by the reform as changes to a floating interest rate. That is, an entity 
recognizes the changes in interest rates as an adjustment of the effective interest rate without adjusting the carrying amount of the 
financial instrument. The use of this practical expedient is subject to the condition that the transition from IBOR to RFR takes place on 
an economically equivalent basis.

In addition, the Amendments permit changes required by the IBOR reform to be made to hedge designations and hedge 
documentation without the hedging relationship being discontinued, provided certain conditions are met. The Amendments also 
provide temporary relief from having to meet the “separately identifiable” requirement according to which a risk component must 
also be separately identifiable to be eligible for hedge accounting.

The Amendments include new disclosure requirements in connection with the expected effect of the reform on an entity’s financial 
statements, such as how the entity is managing the process to transition to the interest rate reform, the risks to which it is exposed 
due to the reform and quantitative information about IBOR-referenced financial instruments that are expected to change.

The Amendments are effective for annual periods beginning on or after 1 January 2021. The Amendments are to be applied 
retrospectively. However, restatement of comparative periods is not required. Early application is permitted.

The Company estimates that the application of the Amendments is not expected to have a material impact on the 
financial statements.

148

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 2 Summary of significant accounting policies continued

Property, Plant and Equipment: Proceeds before Intended Use – Amendments to IAS 16
In May 2020, the IASB issued Property, Plant and Equipment/Proceeds before Intended Use, which prohibits entities deducting from 
the cost of an item of property, plant and equipment, any proceeds from selling items produced while bringing that asset to the 
location and condition necessary for it to be capable of operating in the manner intended by management. Instead, an entity 
recognises the proceeds from selling such items, and the costs of producing those items, in profit or loss.

The amendment is effective for annual reporting periods beginning on or after 1 January 2022 and must be applied retrospectively 
to items of property, plant and equipment made available for use on or after beginning of the earliest period presented when the 
Group first applies the amendment. The amendment is not expected to have a material impact on the Group.

Onerous Contracts – Costs of Fulfilling a Contract – Amendments to IAS 37
In May 2020, the IASB issued amendments to IAS 37 to specify which costs an entity needs to include when assessing whether a 
contract is onerous or loss-making. The amendments apply a “Directly related cost approach”. The costs that relate directly to a 
contract to provide goods or services include both incremental costs and an allocation of costs directly related to contract activities. 
General and administrative costs do not relate directly to a contract and are excluded unless they are explicitly chargeable to the 
counterparty under the contract.

The amendments are effective for annual reporting periods beginning on or after 1 January 2022. The amendments are not expected 
to have a material impact on the Group.

IFRS 9 Financial Instruments – Fees in the ’10%’ test for derecognition of financial liabilities
As part of its 2018-2020 annual improvements to IFRS standards process the IASB issued amendment to IFRS 9. The amendment clarifies 
the fees that an entity includes when assessing whether the terms of a new or modified financial liability are substantially different from the 
terms of the original financial liability. These fees include only those paid or received between the borrower and the lender, including fees 
paid or received by either the borrower or lender on the other’s behalf. An entity applies the amendment to financial liabilities that are 
modified or exchanged on or after the beginning of the annual reporting period in which the entity first applies the amendment.

The amendments are effective for annual reporting periods beginning on or after 1 January 2022. The amendments are not expected 
to have a material impact on the Group.

Note 3 Business combination
Acquisition of 88 Rooms Hotel in Belgrade, Serbia

On 29 December 2020 Arena Hospitality Group d.d., through its wholly-owned subsidiary, has successfully completed the acquisition of 
88 Rooms Hotel in Belgrade (the ‘Hotel’). The transaction value amounted to HRK 45 million (£5.4 million). 

The fair values of identifiable assets and liabilities of the hotel at the date of acquisition were as follows:

Property, plant and equipment
Intangible assets
Trade and other receivables
Trade and other payables

Net assets
Cash flow on acquisition:

Cash acquired with the subsidiary
Cash paid
Net cash outflow

Fair Value 
£’000
5,322
16
37
(25)

5,350

10
(5,360)
(5,350)

If the acquisition had taken place as of 1 January 2020, the effect on revenues and profit before tax of the Group would have been immaterial. 

149

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 4 Intangible assets

Cost:
Balance as at 1 January 2019
Adjustment for exchange rate differences
Additions
Balance as at 31 December 2019
Accumulated amortisation:
Balance as at 1 January 2019
Amortisation
Adjustment for exchange rate differences
Balance as at 31 December 2019
Net book value as at 31 December 2019

Cost:
Balance as at 1 January 2020
Adjustment for exchange rate differences
Additions
Disposals
Acquisition of a subsidiary
Balance as at 31 December 2020
Accumulated amortisation:
Balance as at 1 January 2020
Disposals
Amortisation
Adjustment for exchange rate differences
Balance as at 31 December 2020
Net book value as at 31 December 2020

Park Plaza®
 Hotels &
 Resorts
 management

 rights (a)1 

£’000

Park Plaza®
Hotels &
Resorts
franchise 
rights (a)²
 £’000

art’otel®
franchise 
rights (b)
 £’000

Other 
intangible 
assets (c) 
£’000

21,475
(1,084)
–
20,391

12,282
1,056
(649)
12,689
7,702

20,391
1,084
–
–
–
21,475

12,689
–
1,072
685
14,446
7,029

21,954
(1,108)
–
20,846

12,690
1,063
(669)
13,084
7,762

20,846
1,108
–
–
–
21,954

13,084
–
1,080
704
14,868
7,086

2,667
(135)
–
2,532

1,599
130
(84)
1,645
887

2,532
119
1,248
–
–
3,899

1,645
–
132
89
1,866
2,033

3,224
(180)
84
3,128

1,286
246
(89)
1,443
1,685

3,128
128
81
(6)
16
3,347

1,443
(6)
251
53
1,741
1,606

Total 
£’000

49,320
(2,507)
84
46,897

27,857
2,495
(1,491)
28,861
18,036

46,897
2,439
1,329
(6)
16
50,675

28,861
(6)
2,535
1,531
32,921
17,754

150

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 4 Intangible assets continued
a.  Acquisition of Park Plaza® Hotels & Resorts management and franchise rights and lease rights

(1)  Management rights – rights held by the Group relating to the management of Park Plaza® Hotels & Resorts in Europe, the Middle 

East and Africa. The management rights are included in the consolidated financial statements at their fair value as at the date of 
acquisition and are being amortised over a 20 year period based on the terms of the existing contracts and management 
estimation of their useful life. The remaining amortisation period is 7.5 years.

(2)  Franchise rights relating to the brand ‘Park Plaza® Hotels & Resorts’ are included in the consolidated financial statements at their 

fair value as at the date of acquisition and are being amortised over 20 years based on management’s estimation of their useful 
life. The remaining amortisation period is 7.5 years.

b.  Acquisition of art’otel® rights
In 2007, the Group acquired from CCS Capital Concept Services Gmbh (the ‘vendor’) the worldwide rights to use the art’otel® brand 
name for an unlimited period of time. The rights are being amortised over 20 years based on management’s estimation of their useful life. 
The remaining amortisation period is 7.5 years. In December 2020, the Group acquired certain rights which were assigned to the vendor 
under the original agreement for a cash consideration of €0.3 million (£0.2 million) and 80,000 shares of the Company. The additional 
rights are amortised based on management’s estimation of their useful life.

c.  Other intangible assets
These include the brand name and internal domain obtained in the acquisition of Arena. The rights are being amortised over 20 years 
based on management’s estimation of their useful life. 

d.   Impairment
The recoverable amount of the management and franchise rights had been determined based on internal value in use calculations. 

Management rights – The value is use was estimated by applying the income approach. Under the Income Approach, Fair Value is 
dependent on the present value of future economic benefits to be derived from ownership of an asset. 

Franchise Rights – The value in use was estimated by applying the Relief from Royalties Approach, a common and accepted valuation 
technique used to estimate the Fair Market Value of franchise rights. This method assumes that if the subject intangible assets were not 
already available, a market royalty rate would have to be paid on the development and use of comparable alternative intangible assets. 
An assumption of 6% royalty fee saving was used both for the Park Plaza® Hotels & Resorts and art’otel franchise rights. 

Given the adverse effect that COVID-19 had on the hospitality sector, management assumed that cash flow from management fees and 
royalty fee saving will slowly recover during 2021, a further gradual improvement in 2022 and returning to 2019 levels in 2023. The discount 
rate applied to the cash flow projections for both the management and franchise rights was set at 10% which includes a risk premium on top 
of the Group WAAC. Based on this analysis it was concluded that there is no need for impairment.

151

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 5 Property, plant and equipment

Cost:
Balance as at 31 December 2018
IFRS 16 adjustment
Balance as at 1 January 2019
Additions during the year
Disposal 
Buy-back of Income Units sold to private 
investors
Reclassification
Adjustment for exchange rate differences
Balance as at 31 December 2019
Accumulated depreciation 
and impairment:
Balance as at 31 December 2018
IFRS 16 adjustment
Balance as at 1 January 2019
Provision for depreciation
Disposal 
Buy-back of Income Units sold to private 
investors
Adjustment for exchange rate differences
Balance as at 31 December 2019
Net book value as at 31 December 2019

Cost:
Balance as at 1 January 2020
Additions during the year
Disposal 
Acquisition of subsidiaries
Reclassification
Adjustment for exchange rate differences
Balance as at 31 December 2020
Accumulated depreciation 
and impairment:
Balance as at 1 January 2020
Provision for depreciation
Disposal 
Reclassification
Impairment
Adjustment for exchange rate differences
Balance as at 31 December 2020
Net book value as at 31 December 2020

Hotel 
buildings 
£’000

Property &
 assets under
 construction
 £’000

Income Units
 sold to private 
investors*
 £’000

Furniture, 
fixtures and 
equipment
 £’000

722,720
(83,802)
638,918
32,047
(225)

775
6,959
(16,802)
661,672

73,455
(1,664)
71,791
12,743
(124)

41
(1,745)
82,706
578,966

661,672
14,482
(3,065)
4,697
5,857
15,873
699,516

82,706
13,744
(1,543)
169
–
1,857
96,933
602,583

15,957
–
15,957
5,739
–

–
(6,687)
(599)
14,410

–
–
–
–
–

–
–
–
14,410

14,410
10,975
–
3,826
(5,473)
357
24,095

–
–
–
–
–
–
–
24,095

137,969
–
137,969
745
–

(925)
–
–
137,789

18,800
–
18,800
2,546
–

(68)
–
21,278
116,511

137,789
410
–
–
–
–
138,199

21,278
1,157
–
–
–
–
22,435
115,764

205,107
(23,873)
181,234
30,514
(1,845)

41
(272)
(3,451)
206,221

103,073
(4,870)
98,203
15,692
(1,800)

27
(1,293)
110,829
95,392

206,221
34,388
(2,859)
223
(386)
3,278
240,865

110,829
16,149
(2,607)
(868)
–
1,334
124,837
116,028

Total 
£’000

1,477,206
(193,406)
1,283,800
85,000
(2,114)

–
–
(30,851)
1,335,835

206,421
(10,434)
195,987
31,305
(1,924)

–
(3,194)
222,174
1,113,661

1,335,835
61,289
(5,924)
38,835
–
26,571
1,456,606

222,174
31,379
(4,150)
–
2,500
3,345
255,248
1,201,358

Land 
£’000

395,453
(85,731)
309,722
15,955
(44)

109
–
(9,999)
315,743

11,093
(3,900)
7,193
324
–

–
(156)
7,361
308,382

315,743
1,034
–
30,089
2
7,063
353,931

7,361
329
–
699
2,500
154
11,043
342,888

*   This includes 504 rooms (‘Income Units’) (2019: 504) in Park Plaza Westminster Bridge London, for which the cash flows, derived from the net income generated by 
these Income Units, were sold to private investors (see Note 2(k)). The proceeds from the purchases have been accounted for as a variable rate financial liability 
(see Note 17). 

a.  For information regarding liens, see Note 14.

152

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 5 Property, plant and equipment continued
b.  Impairment

The recoverable amount of property, plant and equipment had been determined based on third party valuations received for 
31 December 2020. Given the adverse effect that COVID-19 had on the hospitality sector, the third party valuers assumed that cash flow 
from operations will slowly recover during 2021, a further gradual improvement in 2022 and returning to 2019 levels in 2023 or 2024 for 
some properties. The discount rates applied to cash flow projections was determined by the third party valuator and ranges between 
7.25%-11%. In 2020, the Group recorded an impairment loss in respect of one property in the UK segment in the amount of £2.5 million, 
which is included in depreciation, amortisation and impairment loss.

c.   Capitalised borrowing costs

On 7 April 2020 the Group entered into a building contract to develop art’otel london hoxton on a site located by Old Street, 
Rivington Street, Great Eastern Street and Bath Place, London EC1 which is expected to be completed in February 2024 (see Note 30 
c (i)). The Cumulative expenditure for this project as at 31 December 2020 was £37.1 million (2019: £15.9 million).

The amount of borrowing costs capitalised related to this project during the year ended 31 December 2020 was £0.6 million (2019: 
Nil). The rate used to determine the amount of borrowing costs eligible for capitalisation was LIBOR +3.55%, which is the effective 
interest rate (EIR) of the specific borrowing.

d.  Acquisitions:

Acquisition of the remaining interest in the joint venture in New York City
In January 2020 the Group acquired, from its joint venture partner, its 50% interest in W29 Development LLC, a Delaware limited 
liability company (the ‘JV Company’), for a total consideration of US$3.3 million (£2.2 million) plus associated acquisition costs (see 
also Note 6b). As a result, the Company now owns 100% of the JV Company and the associated joint venture arrangements have 
been terminated. The acquisition, which was funded from the Company’s existing cash resources has been accounted for as an 
acquisition of land in the amount of £33.5 million and assumption of related mortgage in the amount of £16.8 million. 

Settlement with the Republic of Croatia related to, and the acquisition of, Guest House Hotel Riviera Pula
Arena has been operating Guest House Hotel Riviera (‘Riviera’) in Pula for decades and has been in discussions with the Croatian Ministry of 
State Assets to formalise the informal arrangement and acquire the property. Further to legal proceedings initiated by the Republic of Croatia 
against Arena for repossession of the property and compensation, Arena received the decision of the Government of the Republic of Croatia 
to enter into a proposed settlement offer for the aforementioned court dispute for Riviera. Based on the settlement entered into on 28 April 
2020, Arena compensated the State for the previous use of the property with an amount of HRK 13.9 million (£1.6 million) and was entitled to 
buy Riviera as its rightful longstanding possessor. On 2 June 2020, Arena signed the sale and purchase agreement for Riviera with the Republic 
of Croatia for an amount of HRK 36.5 million (£4.4 million). The purchase concludes the ownership status of this hotel.

Acquisition of the North Lambeth site
In November 2019, the Group acquired the freehold interest in a site located in London SE1 (the ‘Site’) with a view to developing the 
Site into a hotel, subject to planning permission being obtained. The Site was acquired from a third party seller at a total investment 
of £12 million (excluding taxes and associated costs) funded from the Group’s existing cash.

Note 6 Investment in joint ventures and subsidiaries with significant non-controlling interests
a.  Investment in joint ventures

Loans to joint ventures*
Share of net assets under equity method
Investment in joint ventures

As at 31 December

2020
£’000
5,066
(325)
4,741

2019
£’000
11,720
6,431
18,151

*  The loans to joint ventures amount include a Euro loan bearing an interest of LIBOR +2.5% per annum which repayment is due on 7 June 2023.

The share in net loss amounts to £(826) thousand (2019: net profit of £178 thousand). 

b.  Joint venture agreement in New York City

On 13 March 2019 the Company, through a wholly-owned subsidiary, entered into a joint venture agreement with Largo 542 West 
29th Street Partners LLC, an affiliate of Largo (‘Largo’), a New York-based real estate development and investment firm, to acquire, 
through W29 Owner LLC (the ‘Property Owner’), properties located at 538, 540 and 542 West 29th Street, New York, USA (together 
the ‘Property’). PPHE Hotel Group has a 50% interest in the Property Owner. 

The consideration paid for the acquisition of the Property was US$42.6 million (£33.3 million) plus associated acquisition and financing 
costs of US$2.9 million (£2.3 million) (the ‘Property Acquisition’). The Property Acquisition was partly funded with a US$20.7 million 
(£16.2 million) loan (the ‘Loan’) from Bank Hapoalim B.M. (the ‘Lender’). The Loan is secured by a first priority mortgage encumbering 
the Property. In addition, Largo and PPHE Hotel Group have delivered certain customary guarantees in favour of the Lender.

The total cash contributed by PPHE Hotel Group and Largo to the joint venture as of the acquisition date was US$17 million 
(£13.3 million) and US$7.8 million (£6.1 million), respectively. The extra cash contribution by PPHE Hotel Group of US$9.2 million 
(£7.2 million) is considered as a member loan which bears 8% interest (the ‘member loan’).

153

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 6 Investment in joint ventures and subsidiaries with significant non-controlling interests continued
Under the terms of the joint venture agreement, there was an intention to negotiate a construction agreement between the Property 
Owner and Largo as the contractor, provided certain conditions were met prior to the end of February 2020. However, in January 2020 the 
Company, through a wholly-owned subsidiary, has acquired from Largo its 50% interest in the Property Owner, for a total consideration of 
US$3.3 million (£2.2 million) plus associated acquisition costs. As a result, the Company now owns 100% of the Property and the associated 
joint venture arrangements have been terminated. The acquisition was funded from the Company’s existing cash resources.

c.  Summarised financial information of subsidiary with material non-controlling interests

During 2020 Arena purchased 1,422 shares, as part of its share buyback programme, for a consideration of HRK 0.5 million 
(£63 thousand). As a result of this transaction the Group’s share in Arena increased to 52.95% (2019: 52.93%)

The amount of loss and comprehensive loss allocated to the non-controlling interests in 2020 amounts to £12,233 thousand 
(2019: profit of £8,667 thousand) and £8,118 thousand (2019: profit of £2,621 thousand) respectively. 

In July 2019 Arena distributed a divided in the amount of HRK 5 per share, totalling in HRK 25,643 thousand (£3,027 thousand). 
The dividend that was paid to the non-controlling interest was HRK 12,316 thousand (£1,454 thousand).

Below is selected financial information relating to Arena, as of 31 December 2020 and 2019, and for the years ended 31 December 2020 
and 2019.

Non-current assets
Current assets
Non-current liabilities
Current liabilities
Revenue
EBITDA
(Loss) profit for the period
Total comprehensive income

Note 7 Other non-current assets
a.  Non-current financial assets

Income swap in respect of Income Units sold to private investors1
Income Units in Park Plaza County Hall London2 
Rent security deposits
Other non-current assets

2020
 £’000
328,687
55,464
159,649
21,723
28,129
(2,158)
(26,292)
(17,544)

2019
 £’000
288,081
87,054
135,158
19,762
91,844
27,098
18,130
5,526

As at 31 December

2020
 £’000
–
15,350
370
238
15,958

2019
 £’000
310
17,600
351
97
18,358

1  Relates to income swap agreements, whereby the Group has the right to receive the net income derived from certain Income Units sold to private investors at Park 
Plaza Westminster Bridge London and an undertaking to guarantee a fixed return of approximately 6% on the original purchase price for a period of five years. 
As at 31 December 2020 all the swap agreements have expired. 

2  On 14 July 2017, the Group acquired an ownership interest in Park Plaza County Hall London through its purchase of 44 aparthotel units and the associated 

shares in the management company of the hotel, South Bank Hotel Management Company Limited. The purchase price was £16.0 million. In October 2017 an 
additional two units were purchased for £0.7 million. Upon initial recognition, the investment was designated in the consolidated financial statements at fair 
value through profit and loss. In return for the consideration paid, the Company receives 999 years of net income from specific revenue-generating units of the 
hotel (contractual right to a stream of future cash flows). This investment is managed and its performance is evaluated by the Group management on a fair value 
basis in accordance with the Group investment strategy. As the cash flows from this investment are not solely payments of principal and interest, under IFRS 9 
the investment is classified and measured at fair value through profit or loss. The fair value of the income units as of the reporting date was £15.4 million based 
on an independent valuation prepared by Savills using a cap rate of 6%.

154

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 8 Trade receivables
a.  Composition:

Trade receivables
Less – allowance for doubtful debts 

Trade receivables are non-interest bearing. The Group’s policy provides an average of 30 days’ payment terms. 

b.  Movements in the allowance for doubtful accounts were as follows:

As at 1 January 2019
Write-off
Additions
Exchange rate differences
As at 31 December 2019
Write-off
Additions
Exchange rate differences
As at 31 December 2020

As at 31 December

2020 
£’000
4,177
(704)
3,473

c.  As at 31 December, the ageing analysis of trade receivables is as follows:

2020
Trade Receivables 
Allowance for doubtful debts 

2019
Trade Receivables 
Allowance for doubtful debts 

Not past due 
£’000
2,702

< 30 days 
£’000
378

31 to 60 days 
£’000
59

61 to 90 days 
£’000
69

Past due 

2,702

378

59

69

Not past due 
£’000
4,992

< 30 days 
£’000
5,888

31 to 60 days 
£’000
1,450

61 to 90 days 
£’000
267

Past due 

4,992

5,888

1,450

267

Total
 £’000
4,177
(704)
3,473

Total 
£’000
13,635
(877)
12,758

2019 
£’000
13,635
(877)
12,758

£’000
(364)
290
(826)
23
(877)
243
(42)
(28)
(704)

> 90 days 
£’000
969
(704)
265

> 90 days 
£’000
1,038
(877)
161

Note 9 Other receivables and prepayments

Prepaid expenses
VAT
Related parties*
Others

*  The amount owed by related parties bears no interest; see Note 30.

Note 10 Other current financial assets 

Investment in marketable securities*

* 

 Classified as held for trading. 

155

As at 31 December

2020 
£’000

5,389
1,103
–
1,552
8,044

2019
 £’000

7,396
6,310
295
1,064
15,065

As at 31 December

2020 
£’000
27

2019
 £’000
5,221

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 11 Cash and cash equivalents 
Cash at banks earns interest at floating rates based on daily bank deposit rates. Short-term deposits are made for varying periods of 
between one day and three months, depending on the immediate cash requirements of the Group, and earn interest at the respective 
short-term deposit rates. 

Note 12 Equity
a.  Share capital

The authorised share capital of the Company is represented by an unlimited number of ordinary shares with no par value.

As at 31 December 2020, the number of ordinary shares issued was 44,347,410 (2019: 44,347,410), 1,808,070 of which were held as 
treasury shares (2019: 1,888,070). 

The Company’s shares are admitted to the Premium Listing segment of the Official List of the UK Listing Authority and to trading on 
the Main Market for listed securities of the London Stock Exchange.

b.  Treasury shares

On 29 September 2009, the Company purchased 862,000 of its ordinary shares at a price of 111 pence per share. On 26 October 2011, 
the Company purchased 800,000 of its ordinary shares at a price of 227 pence per share. On 29 August 2012, the Company purchased 
200,000 of its ordinary shares at a price of 210 pence per share. On 18 October 2017, the Company purchased 41,070 of its ordinary 
shares at a price of 1,041 pence per share. On 27 February 2018, the Company issued 15,000 of its ordinary shares from its treasury 
account at a price of 1,070 pence per share. On 22 December 2020, the Company issued 80,000 of its ordinary shares from its treasury 
account at a price of 1,280 pence per share. The total number of treasury shares is 1,808,070. 

c.  Nature and purpose of reserves

Foreign currency translation reserve
The foreign currency translation reserve is used to record exchange differences arising from the translation of the financial 
statements of foreign operations. 

Hedging reserve
This reserve comprises the gain or loss on a hedging instrument in a cash flow hedge that is determined to be an effective hedge.

Note 13 Share-based payments
The Company operates two option plans for the benefits of employees of the Group, the first was adopted in 2007 and the second was 
adopted in 2020.

2007 Option Plan
The 2007 Plan has two types of options: Option A and Option B. The exercise price of both options will not be less than the closing price 
of a share on the dealing day immediately preceding the grant date (as published in the Daily Official List of the London Stock Exchange). 
Option A vests over a period of three years from the grant date and Option B vests at the end of three years from the grant date. 
Unexercised options expire ten years after the grant date. The Plan does not include any performance conditions. 

As at 31 December 2020, there were 412,290 options outstanding under the 2007 Option Plan. These options were granted to employees 
of the Company in past years. No further grants can be made under this Plan. 

2020 PPHE Executive Share Option Plan
The Board has adopted a ‘‘2020 PPHE Executive Share Option Plan’’, under which employees of the Company and its subsidiaries receive 
remuneration in the form of share-based compensation. The Plan has the following principal terms: 

a.  The Plan has four types of options: 

Option A: market value options – options that are linked to the market value of the shares in the Company; 

Option B: salary-related options – whereby employees agree to a reduction in their base salary in exchange for the right to acquire 
Shares at nil-cost. These options normally vest after 12 months subject to an additional six-month holding period; 

Option C: deferred bonus awards – allowing the award of the number of shares determined by the Remuneration Committee in lieu 
of some or all of the annual bonus; and 

Option D: performance share awards – options which are granted subject to specified performance targets. Notwithstanding the 
extent to which any performance target is satisfied, the number of vested award shares may be reduced by the Committee to ensure 
that the number of vested award shares is appropriate taking into account the underlying business performance of the Group.

156

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 13 Share-based payments continued

These awards are subject to the rules of the PPHE Executive Incentive Plan 2020 which may include: long-term vesting periods 
prescribed by the Committee upon grant; good-leaver and bad leaver provisions allowing the Committee to exercise discretion as to 
when it might be appropriate for an award to vest in spite of the relevant employee leaving the Group; post-vesting holding periods 
determined by the Committee at the time of the award; performance conditions; and share capital dilution limits. The plan allows 
dividends or dividend equivalents to accrue, subject to the Committee’s discretion. 

b.  At any time, the total number of shares issued and/or available for grant (in a ten-year period) under the 2007 Share Option Plan, the 

2020 PPHE Executive Incentive Plan and under any other employee share scheme which the Company may establish in the future may 
not exceed 5 per cent. of the Company’s issued share capital at that time.

c. 

In November 2020, the Remuneration Committee approved the grant of 70,706 salary related options (Option B under the 2020 
Option plan) with a nil exercise price and 714,000 market-value options (Option A under the 2020 Option plan) with an exercise price 
of 1,300 pence (being the closing price on 10 November 2020). In particular, the salary-related awards that were offered to key 
employees in 2020 were aimed at preserving cash flow, whilst incentivising key employees to support the Group in its recovery from 
the pandemic and linking in with our succession planning. The salary-related options have a vesting period of 12 months with a six 
months holding period. With regard to the market-value share options granted in 2020, 300,000 shall vest in equal tranches, with 
33.33% vesting each year for three years and 414,000 shell vest at the end of three years from the grant date. 

The following lists the inputs to the binomial model used for the fair value measurement of the 714,000 market-value share 
options granted: 

Dividend yield 
Expected volatility of the share prices 
Risk-free interest rate 
Expected life of share options 
Weighted average share price at the grant date 
Fair value per option

0%
38.51%
–0.0412%
4.4 years
1,300.0 pence
407.0 pence

The following lists the inputs to the binomial model used for the fair value measurement of the 70,706 salary related share 
options granted: 

Dividend yield 
Expected volatility of the share prices 
Risk-free interest rate 
Expected life of share options 
Weighted average share price at the grant date 
Fair value per option

0%
38.51%
–0.0412%
4.4 years
1,300.0 pence
1,300.0 pence

The expected life of the share options is based on historical data, current expectations and empirical data. It is not necessarily 
indicative of exercise patterns that may occur. The expected volatility reflects the assumption that the historical volatility of similar listed 
companies over a period similar to the life of the options is indicative of future trends, which may not be reflective of the actual outcome. 

c.   The expense arising from equity-settled share-based payment transactions during 2020 was £259 thousand (2019: £199 thousand). 

Total exercisable options at 31 December 2020 amounted to 352,242 (2019: 268,624). 

157

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 13 Share-based payments continued

Movements during the year
The following table illustrates the number (No.) and weighted average exercise prices (EP) of, and movements in, share options 
during 2019 and 2020: 

Outstanding as at 1 January 2019
Options forfeited during the year
Options exercised in the year*
Options granted during the year
Outstanding as at 31 December 2019
Options forfeited during the year
Options exercised in the year*
Options granted during the year
Outstanding as at 31 December 2020

*  Part of the exercise was cashless.

No. of 
 options A 
(2007  
Option  
plan)
522,500
–
(110,210)
–
412,290
–
–
–
412,290

No. of  
options A 
(2020  
Option 
 plan)
–
–
–
–
–
–
–
714,000
714,000

No. of  
options B 
(2020  
Option  
plan)
–
–
–
–
–
–
–
70,706
70,706

EP
£9.02
–
£6.90
–
£9.58
–
–
£11.83
£11.05

As at 31 December 2020 the number of exercisable options was 352,242 (2019: 268,623) with an EP of £8.30 (2019: £7.06). 

The weighted average remaining contractual life for the share options outstanding as at 31 December 2020 is 8.5 years (2019: 7 years).

Note 14 Pledges, contingent liabilities and commitments 
a.  Pledges, collateral and securities

Substantially all of the Group’s assets and all of the rights connected or related to the ownership of the assets (including shares of 
subsidiaries and restricted deposits) are pledged in favour of banks and financial institutions as security for loans received. For most 
of the loans, specific assets are pledged as the sole security provided. 

b.  Restricted cash

Under certain facility agreements, funds need to be held in restricted deposit accounts in order to pay the debt service for a 
subsequent period. The total deposits held amount to £7 million and are presented as restricted in the financial statements.

c.  Commitments

(i)  Management and franchise agreements
1.  The Group entered into a Territorial Licence Agreement (the ‘Master Agreement’) with Radisson Hotel Group (‘Radisson’). 

Under the Master Agreement, the Group, amongst other rights, is granted an exclusive licence to use the brand ‘Park Plaza® 
Hotels & Resorts’ in 56 territories throughout Europe, the Middle East and Africa in perpetuity (the ‘Territory’). 

The Master Agreement also allows the Group to use, and license others to use, the Radisson systems within the Territory, which 
right includes the right to utilise the Radisson systems’ international marketing and reservations facilities and to receive other 
promotional assistance. The Group pays Radisson a fee based on a percentage of the hotels’ gross room revenue.

2.  Within the terms of the management agreements, the hotels were granted by the Group a licence allowing them to use, 
throughout the term of the management agreements, the ‘Park Plaza® Hotels & Resorts’ and ‘art’otel®’ brand names.

(ii)  Construction contract commitment

As at 31 December 2020, the Company had no capital commitments amounting to £150.4 million for the construction of the 
development of art’otel london hoxton.

(iii)  Guarantees
1. 

In January 2013, the Company sold to Red Sea Hotels Limited (‘Red Sea’) all of the Company’s shares in its subsidiary, Leno 
Finance Limited (‘Leno’), the company through which the Company owned an interest in the site in Pattaya, Thailand (the 
‘Project’), and certain related loans and receivables, for a total consideration of Thai Baht 600 million.

Under the terms of the United Overseas Bank (‘UOB’) credit facilities received for the construction of the Project, the Company 
is obliged to provide certain financial support in the event of a cost overrun or funding shortfall in relation to the Project, to 
satisfy the payment of unpaid interest or fees until completion of the Project and, in certain circumstances, may be required to 
purchase serviced apartments after completion of the Project for a maximum of Thai Baht 600 million to fund any amounts that 
are outstanding under the UOB credit facilities. In addition, the Company undertook to take all necessary acts to ensure the 
completion of the Project as planned. Red Sea has agreed to indemnify the Company in respect of these continuing obligations 
(except for the obligation to purchase serviced apartments after completion where there is a continuing event of default) and 
as security Red Sea has pledged the shares held by it in Bali Hai Company Limited (the Thai subsidiary of Leno that owns and 
develops the Project) (‘Bali Hai’) and certain affiliated Thai companies.

158

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS  
 
 
 
Note 14 Pledges, contingent liabilities and commitments continued

The sponsor support deed with UOB provides that the Company shall maintain a net gearing ratio (the ratio of (i) any interest-
bearing indebtedness owed to financial institutions or under financial debt instruments of the Company less any cash balances 
or cash equivalent instruments maintained by the Company) to (ii) its tangible net worth (total tangible assets less all external 
liabilities in respect of money borrowed or raised by the Company) not exceeding 3:1. As at 31 December 2020, the Company 
was in compliance with the aforementioned covenants. 

The Project encountered planning issues and as a result construction has been halted and the Company has been advised that 
the planning issues are unlikely to be resolved and that it is probable that Bali Hai will go into liquidation if such an application is 
filed by its creditors. UOB has secured judgment against Bali Hai for repayment of principal and interest. Recently the Project has 
been put out for sale on public auction and UOB, who has a first mortgage over the Project, will be entitled to receive the 
proceeds of such a sale and apply to liquidate Bali Hai for any shortfall.

UOB has made demand of the Company for certain interest it contends is outstanding. The Company has responded to UOB 
and rejected its demands. The Company is working closely with Red Sea to refute UOB’s demands (in respect of any liability for 
which the Company would benefit from the Red Sea indemnity). The Company is still waiting to see if and when UOB will initiate 
legal proceedings.

As before, the Company continues to believe that, given the Red Sea indemnity in favour of the Company, it is not probable that 
any material outflow of resources embodying economic benefits will be required to settle the obligations of the Company under 
the sponsor support deed.

2.   The Company guarantees principal and interest under the €10.7 million (£9.3 million) facility granted by Deutsche 

Hypothekenbank AG to ABM Hotel Holding B.V. and PPBK Hotel Holding B.V. (formerly known as ABK Hotel Holding B.V.). 
The Company has entered into a counter-guarantee with Arena effective as of 1 January 2018 whereby Arena guarantees the 
Company’s obligations under the Company’s guarantee.

3.   The Company guarantees 50% of the loan agreement of €38.0 million (£33.3 million) granted by Deutsche Hypothekenbank AG to 
ACO Hotel Holding B.V. and ABK Hotel Holding B.V. The Company has entered into a counter-guarantee with Arena effective as 
of 1 January 2018 whereby Arena guarantees the Company’s obligations under the Company’s guarantee.

4. 

In March 2019, as part of the joint venture arrangements in relation to art’otel new york, the Company granted certain guarantees 
to Bank Hapoalim as lender under the US$ 22.150.000 facility to W29 Owner LLC, a direct and 100% subsidiary of the joint venture 
(W29 Development LLC). Further, the Company, in its capacity as guarantor under the facility, agreed to indemnify Bank 
Hapoalim for a breach of certain obligations under the loan agreement as well as for certain environmental issues in relation to 
the properties acquired by W29 Owner LLC up to an aggregate amount of US$ 33.225.000. This indemnification was a joint and 
several liability for the Company and the joint venture partner. Following the acquisition of the 50% membership interest in W29 
Development LLC by the Company from its joint venture partner as well as the extension of the loan facilities, the Company is 
now the sole guarantor as the joint venture partner was released as part of the acquisition arrangements.

Note 15 Borrowings 
The borrowings of the Group are composed as follows:

As at 31 December 2020
Fixed interest rate
Weighted average interest rate
Variable interest rate
Weighted average interest rate
Total
Weighted average interest rate

€ 
denominated 
£’000
237,798
2.22%
21,845
1.83%
259,643
2.19%

£ 
denominated 
£’000
420,540
3.61%
41,550
3.27%
462,090
3.58%

$ 
denominated 
£’000
–
–
16,183
3.50%
16,183
3.50%

HRK 
denominated 
£’000
26,816
1.94%
–
0.00%
26,816
1.94%

Total
 £’000
685,154

79,578

764,732
3.05%

Maturity analysis 2020
Total borrowings
Capitalised transaction 
costs and other 
adjustments

Outstanding 
amount
764,732

Year 1
36,969

Year 2
22,582

Year 3
25,720

Year 4
46,042

Year 5
19,705

Thereafter
613,714

(7,357)
757,375

(600)
36,369

(600)
21,982

(600)
25,120

(600)
45,442

(600)
19,105

(4,357)
609,357

For securities and pledges, see Note 14.

159

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020 
 
 
 
N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 15 Borrowings continued

As at 31 December 2019
Fixed interest rate
Weighted average interest rate
Variable interest rate
Weighted average interest rate
Total
Weighted average interest rate

€
 denominated 
£’000
220,964
2.18%
12,513
1.09%
233,477
2.13%

£ 
denominated 
£’000
420,213
3.62%
7,116
3.07%
427,329
3.61%

HRK 
denominated 
£’000
22,091
1.95%
–
0.00%
22,091
1.95%

Total 
£’000
663,268
–
19,629
–
682,897
3.05%

Maturity analysis 2019
Total borrowings
Capitalised transaction 
costs and other 
adjustments

Outstanding 
amount
682,897

Year 1
13,916

Year 2
13,997

Year 3
14,037

Year 4
15,730

Year 5
13,641

Thereafter
611,576

(4,636)
678,261

(600)
13,316

(600)
13,397

(600)
13,437

(600)
15,130

(600)
13,041

(1,636)
609,940

For securities and pledges, see Note 14.

b.  Finance agreements entered in the period:
PPHE Living Limited financing agreement
On 29 January 2020, PPHE Living Limited, a wholly-owned subsidiary of the Company, entered into a 5-year loan agreement with 
Santander UK Plc for a facility of £1.64 million which is secured against the Old Bakery, a property purchased to provide staff 
accommodation. The loan is at a fixed rate of 2.25%. As at 31 December 2020 this facility was fully drawn.

art’otel london hoxton financing
On 7 April 2020, the Group entered into a bilateral loan agreement with Bank Hapoalim B.M. for a facility of up to £180 million to fund 
the development of art’otel london hoxton (the ‘Hotel’) on a site located by Old Street, Rivington Street, Great Eastern Street and 
Bath Place, London EC1 (the ‘Site’). 

The initial maturity date of the facility is April 2024 with provisions, subject to certain conditions, to extend the Facility by two periods 
of three years each. The Facility bears an initial interest rate margin of 3.55% over LIBOR. The margin decreases to 2.95% following 
two consecutive quarters after practical completion of the Hotel. In addition, there is a fee for unutilised amount of 0.25%. As at 
31 December 2020 £27.3 million was drawn from this facility. 

The Facility contains customary debt service cover and loan to value financial covenants, applicable following practical completion 
of the Hotel, which must be complied with, subject to an ability to cure in certain circumstances through the injection of equity 
or prepayment (to the extent necessary) of the Facility. 

The Facility is secured by, among other things; mortgages over the ownership interests in the Site and security over the shares in 
certain group companies that own such interests in the Site. The lenders benefits from completion and cost overrun guarantees 
provided by the Company.

Waterloo Hotel Holding B.V. financing agreement
On 23 June 2020 Waterloo Hotel Holding B.V., a wholly-owned subsidiary of the Company, entered into a three-year, £20 million 
financing agreement with Santander UK Plc which bears an interest rate margin of 2.4% plus LIBOR. As at 31 December 2020 
£5.3 million was drawn from this facility. 

Guest House Hotel Riviera financing
On 7 July 2020 Arena entered into a new loan agreement with OTP banka d.d. in Croatia for the purchase and refurbishment of Guest 
House Hotel Riviera. The facility is in a total amount of €10 million (£9.1 million), maturing in 2030 at a fixed interest rate of 2.125%. 
As at 31 December 2020 €5 million (£4.4 million) was drawn from this facility.

Park Plaza Hotels Europe B.V. facility
On 7 August 2020 Park Plaza Hotels Europe B.V., a wholly-owned subsidiary of the Company, entered into a three-year, €10 million 
(£9.1 million), Dutch government backed COVID-19 go-arrangement financing agreement with ABN AMRO Bank N.V. which bears an 
interest rate of 2.9% plus EURIBOR per annum. As at 31 December 2020 this facility was fully drawn.

Park Plaza Hotels (UK) Limited facility
On 10 November 2020, Park Plaza Hotels (UK) Limited, a wholly-owned subsidiary of the Company, entered into a revolving facility 
agreement with Santander UK Plc for up to £30 million pursuant to the Coronavirus Large Business Interruption Loan Scheme 
(CLBILS). The facility is provided on a three-year term and bears an interest rate margin on drawn amounts of 2.5% plus LIBOR during 
year one, with the margin increasing to 3% in years two and three. As at 31 December 2020 £2.5 million was drawn from this facility. 

160

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 15 Borrowings continued

Hotel Brioni Pula financing agreement
On 8 December 2020 Arena entered into a new loan agreement with Erste Banka d.d. and Zagrebačka Banka d.d. in Croatia for the 
purpose of financing the refurbishment of Hotel Brioni Pula. The facility is in a total amount of €24 million (£21.5 million), maturing in 
2033 at a fixed interest rate of 2.6%. As at 31 December 2020 the loan remained undrawn.

88 Rooms Hotel in Belgrade, Serbia financing
On 17 December 2020 Arena entered into a new loan agreement with AIK Banka a.d. for the purchase of 88 Rooms Hotel in Belgrade, 
Serbia. The facility is in a total amount of €4.2 million (£3.8 million), maturing in 2025 at a fixed interest rate of 4.3%. As at 
31 December 2020 the loan was fully drawn.

c.  The following financial covenants must be complied with by the relevant Group companies:

(i)   Under the two Aareal facilities, for two of the Group’s London hotels (the ‘London Hotels’) and all six of the Group’s Dutch hotels 

(the ‘Dutch Hotels’), the borrowers must ensure that the aggregate amount of the outstanding facilities does not exceed 65.2% of 
the value of the Dutch Hotels and 60% of the value of the London Hotels as set out in the most recent valuation (LTV). In addition, 
the borrowers must ensure that, on each interest payment date, the Debt Service Coverage Ratio (DSCR) is not less than 115%. 
In May 2020, the Group received a letter from the bank confirming that the financial covenant testing will be postponed to 
30 June 2021 and the loan amortisation for Q2 – Q4 2020 will be deferred to years 2021-2022. After the reporting period, the 
Group received from the bank a waiver for the DSCR and the LTV covenants until 30 June 2022 (inclusive) with the first test due in 
July 2022 based on the results for 30 June 2022. In addition the loan amortisation for 2021 will be deferred to 2022.

(ii)  Under the AIG Asset Management (Europe) Limited facility for Park Plaza Westminster Bridge London, the borrower must ensure 
that the aggregate amount of the outstanding facility does not exceed 70% of the value of the hotel as set out in the most recent 
valuation (LTV). In addition, the borrower must ensure that, on each interest payment date, the historical and projected DSCR are 
not less than 140%. The floating rate leg of this loan £6.3 million (as at 31 December 2020) has an associated interest rate cap, 
hedging the risk of the all-in rate exceeding 3.5%. In May 2020, the Group received from the bank a waiver for the DSCR 
covenants until 30 April 2021 (inclusive) with the first test due in July 2021 based on the results for 30 June 2021. After the 
reporting period, the Group received from the bank a waiver for the DSCR and the LTV covenants until 30 April 2022 (inclusive) 
with the first test due in July 2022 based on the results for 30 June 2022. 

(iii)  Under the facility arranged by Cornerstone Real Estate Advisers Europe LLP, a member of the MAFF Mutual Financial Group, for 

Park Plaza Victoria London, the borrower must ensure that the aggregate amount of the outstanding facility does not exceed 75% 
of the value of the hotel as set out in the most recent valuation (LTV). In addition, the borrower must ensure that, on each interest 
payment date, the historical and projected DSCR are not less than 180%. In July 2020, the Group received from the bank a waiver 
for the DSCR covenants until 20 July 2021 based on the results for 30 June 2021. After the reporting period, the Group received 
from the bank a waiver for the DSCR and the LTV covenants until 19 July 2022 with the first test due on 20 July 2022 based on the 
results for 30 June 2022. 

(iv)  Under the Bank Hapoalim Loan for three of the Group’s UK hotels and the 46 units owned within Park Plaza County Hall London, the 
borrowers must ensure that the aggregate amount of the outstanding loan does not exceed 65% of the value of the properties and 
units secured (LTV). In addition, on each interest payment date, the borrowers must ensure that the historical debt service cover 
should be at least 110% from March 2019, rising to 120% following the third anniversary of the agreement. In June 2020, the Group 
received a letter from the bank confirming that the historical debt service cover covenant testing will be postponed to 30 September 
2021 and the loan amortisation for Q2-Q3 2020 will be postponed to the termination date of the loan. After the reporting period, 
the Group received from the bank a waiver for the DSCR and the LTV covenants until 30 March 2022 with the first test due on 
30 April 2022 based on the results for 31 March 2022. In addition, it was agreed that the DSCR covenant for 31 March 2022 and 
30 June 2022 will be set at 110% and will be tested over a period of six and nine months respectively.

 (v)  In March 2019, W29 Owner LLC entered into a Loan agreement with Bank Hapoalim New York for an amount of US$22.15 million 

where PPHE Hotel Group is a guarantor. Under this agreement, PPHE Hotel Group must ensure that it maintains an aggregate net 
worth of at least US$33 million and have liquid assets with a market value of at least US$5 million. In February 2020, the Group 
exercised the extension option in this facility to extend the maturity date for a year till March 2021. 

(vi) Under the Bank Hapoalim loan relating to art’otel london hoxton, the borrower must ensure that the aggregate amount of the 
outstanding facility does not exceed 75% of the value of the hotel as set out in the most recent valuation from 7 April 2022 
onwards. The borrower must also ensure that the DSCR is not less than 1.2 on each quarter test date starting from either 7 April 
2025 or one year after practical completion. Any breach of the aforementioned covenants is subject to an equity cure option. 
In addition, on each parent guarantor test date, the total equity of PPHE Hotel Group must not be less than: (i) £150 million; and 
(ii) 20% of its asset value.

(vii) Under the £20 million financing agreement entered into by Waterloo Hotel Holding B.V. with Santander UK Plc on 23 June 2020, 
the borrower must ensure that the amount of the outstanding loan does not exceed 40% of the value of Park Plaza London 
Waterloo based on the most recent valuation. The DSCR must also not be less than 125% on each quarter with first test date 
being 30 September 2021.

161

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 15 Borrowings continued

(viii)  Under the loan agreement granted by Santander UK Plc to Park Plaza Hotels (UK) Limited pursuant to the Coronavirus Large 

Business Interruption Loan Scheme (the ‘CLBILS Facility’), the borrower must ensure that at all times its tangible net worth 
exceeds £300 million. In addition, the borrower must: (i) ensure that the UK borrowings to aggregate UK asset value does not at 
any time exceed 60 %; (ii) ensure that on each test date, the UK interest cover ratio for the borrower and its subsidiaries is 
greater than 1.25 with first test date being 31 December 2021; (iv) in the event that the Waterloo facility referred to above at 
paragraph xii is repaid or cancelled, ensure that the aggregate market value of all hotels unencumbered by any security 
(determined in accordance with the most recent valuation of such hotels) is at least two times the amount of the total 
commitments under the CLBILS Facility; and (v) maintain minimum liquidity of £3 million at all times. 

 (ix)  Under the £1.64 million loan granted by Santander UK Plc to PPHE Living Limited dated 29 January 2020, the ICR for each 

12-month period must not be less than 125%. In addition, the borrower must ensure that the outstanding loan does not exceed 
65% of the value of the borrower’s freehold property at Acton Lane (based on the most recent valuation).

(x)  Under the Deutsche Hypothekenbank AG facility for ACO Hotel Holding B.V. and ABK Hotel Holding B.V., the borrower must 

ensure throughout the entire term of the loan that the outstanding amount of the loan does not exceed 70% of the value of the 
properties and that the DSCR is not less than 110%. In September 2020, the Group received a letter from the bank confirming 
that all financial covenant testing will be postponed to 31 December 2022 and the loan amortisation for Q2-Q3 2020 will be 
postponed to 31 December 2021. 

(xi)   Under the Deutsche Hypothekenbank AG facility for Park Plaza Nuremberg, the borrower must ensure throughout the entire 

term of the loan that the outstanding amount of the loan does not exceed 65% of the value of the property and that the DSCR is 
not less than 180%. In September 2020, the Group received a letter from the bank confirming that all financial covenant testing 
will be postponed to 31 December 2022 and the loan amortisation for Q2-Q3 2020 will be postponed to 31 December 2021.

(xii)  Under the Zabrebačka Banka d.d. joint €32.0 million and HRK 205.0 million facilities, the borrower must ensure that at year end, 

based on audited standalone financial statements of the borrower, the DSCR is equal to or greater than 120% during the life of the 
loan and that the Net Debt/EBITDA (‘net leverage ratio’) is equal to or lower than 5.5 at year end 2019, is equal to or lower than 5.0 
at year end 2020, and is equal to or lower than 4.5 at year end 2021 and for each succeeding calendar year during the remaining life 
of the loan. In November 2020, the Group received a letter from the bank confirming waiver of the net leverage ratio for 2020.

(xiii)  Under the Zabrebačka Banka d.d. €10.0 million and HRK 60.0 million facilities, the borrower must ensure that at year end, based 

on audited consolidated financial statements of the borrower, the DSCR is equal to or greater than 120% during the life of the 
loan and that the net leverage ratio is equal to or lower than 5.5 at year end 2019, is equal to or lower than 5.0 at year end 2020, 
and is equal to or lower than 4.5 at year end 2021 and for each succeeding calendar year during the remaining life of the loan. 
Moreover, under the HRK 60 million facility, the amount of the loan cannot exceed 70% of the value of the properties. 
In December 2020, the Group received a letter from the bank confirming waiver of the net leverage ratio for 2020.

(xiv)  Under the Erste Bank €5.0 million and €10.2 million facilities, the borrower must ensure throughout the entire term of the loan 

that the interest coverage ratio (‘ICR’) is at least three times EBITDA and net leverage which is equal to or lower than 7.0 at year 
end 2022 and equal or lower than 4.5 thereafter. The first covenant test will be based on the annual audited consolidated 
financial statements for 2022 and is due by the end of June 2023. 

(xv)  Under the Erste Banka d.d. and Zagrebačka Banka d.d. facility for the purpose of financing the refurbishment of Hotel Brioni 

Pula in the total amount of €24.0 million, the borrower has to comply with the following consolidated covenants, tested once a 
year using audited financial statements for the preceding year: DSCR 1, which includes the cash opening balance for the year, is 
equal to or greater than 3.0 until 2022 and 3.5 from 2023 onwards. DSCR 2, which excluding cash, is equal or greater than 1.2 
throughout the life of the loan. Net leverage ratio is equal to or lower than 4.5, the testing of which starts for the 2023 financial 
year end and onwards. The amount of the loan cannot exceed 70% of the property used as collateral. The withdrawal of the loan 
is also subject to a deposit of up to €7.0 million, which has a release mechanism embedded subject to certain defined 
conditions. The net assets test has to be at least 30%.

(xvi)  Under the OTP Banka d.d. facility for the purpose of financing the purchase and subsequent refurbishment of Guest House Hotel 

Riviera, Pula in the total amount of €10.0 million the borrower has to comply with the following standalone covenants, tested once a 
year using audited financial statements for the preceding year: net leverage ratio is equal to or lower than 6.0 at year end 2021 and 
equal to or lower than 4.5 at year end 2022 and onwards. The net assets test has to be at least 55%. The loan consists of two equal 
tranches in the amount of €5.0 million each. The loan has a deposit build up mechanism, subject to certain conditions. Arena cannot 
pay dividend until year end 2021 (and in line with the contractual limitations for entities that used Government support during the 
pandemic) and a dividend basket of HRK 25.0 million until year end 2022. No limitations on profit distribution thereafter.

(xvii)  Under the AIK Banka a.d. facility for the purpose of financing the purchase of 88 Rooms Hotel in Belgrade, Serbia in the total 

amount of EUR 4.2 million the borrower (Arena 88 Rooms Holding d.o.o.) has to ensure that the value of the purchased asset is 
not lower by more than 35% when compared to the value of the asset as defined during 2020 by an external reputable valuator.

As at 31 December 2020, taking into account all the covenant waivers received, the Group is in compliance with all of its 
banking covenants.

162

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 16 Provisions
Provision for concession fee on land 
In accordance with the provisions of the Tourist and Other Construction Land Not Appraised During the Transition and Privatisation 
Process Act from 2010 (the TLA), Arena submitted requests to the Republic of Croatia and the relevant municipality for the award of 
tourist land concessions in relation to land areas in eight campsites and three tourist resorts in Croatia. The TLA failed to produce the 
desired impact and to resolve the issues of the ownership/use of the tourist land. This in turn caused far reaching consequences in the 
form of lack of investments into tourist land, reduced international competitiveness of Croatian tourism due to lack of development and 
reduced income of the state and local municipalities. The Croatian government therefore adopted a new legislation to deal with, inter 
alia, the so-called tourist land and proprietary relationships between the owner of such land and the owner of the facilities built thereon. 
In May 2020, the new Non-Appraised Construction Land Act (the NCLA) replaced the TLA and all initiated requests based on the TLA 
were suspended. Pursuant to the NCLA, the ownership of the land underneath the facilities in the campsites that were assessed into the 
share capital of Arena is now also legally recognised as ownership of Arena, while the Republic of Croatia will be the sole owner of the 
other land in the campsites. In respect to the tourist resorts, the ownership of the land underneath the facilities that have been assessed 
into the share capital of Arena is now also recognized as ownership of Arena, together with the land surrounding such facilities that 
makes (together with the relevant facilities) the technological and functional unity. Tourist land in the tourist resorts which was not 
assessed into the share capital of Arena and which serves the standard usage of the resorts shall be owned by a local municipality. 
In relation to the land in campsites owned by the Republic of Croatia and the land in tourist reports owned by the local municipalities, 
Arena will ex lege be deemed long-term (50 years) lessee and will conclude the lease agreement with the state/local municipalities once 
the procedure envisaged by the NCLA will be complete. However, the Government has still not adopted the secondary level regulation 
that would govern the rent payable by the lessees for such lease nor have the procedures required for the implementation of the Act 
and actual registration of the ownership over the respective part of land in campsites/tourist resorts been completed. This creates 
uncertainties in relation to the current and future assets and obligations of Arena. While the TLA was still applicable, Arena paid 50% 
of the concession fees in respect of the eight campsites and accrued the remaining 50% until entering into the envisaged concession 
agreements. As the new NCLA has not yet set the rules for the rent payable based on the lease agreement, Arena kept the same accrual 
and provisioning model. The provisions are visible in the Company’s statement of financial position.

Balance as at 1 January
Additions 
Exchange rate differences
Balance as at 31 December

Note 17 Financial liability in respect of Income Units sold to private investors

Total liability
Due from investors for reimbursement of capital expenditure

2020 
£’000
4,730
476
193
5,399

2020
 £’000
143,760
(17,605)
126,155

2019
 £’000
4,330
652
(252)
4,730

2019
 £’000
143,268
(16,564)
126,704

This liability originated from the proceeds received from the sale to private investors of the future 999-year cash flows, derived from 
certain Income Units in Park Plaza Westminster Bridge London. Furthermore, as the investors are required to fund all capital expenditures 
(‘capex’) to be made in connection with these rooms, a receivable is recorded in each period for any excess of depreciation expense over 
the amounts paid by the investors on account of capex. This receivable is offset from the liability to the investors. 

This liability is amortised over the term of the agreement, that being 999 years.

163

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 18 Other financial liabilities

Derivative financial instruments 
Lease liabilities (see Note 19)
Other 

As at 31 December

2020 
£’000
879
243,650
289
244,818

2019 
£’000
674
227,998
301
228,973

Note 19 Leases 
Group as a lessee
The Group has lease contracts for various items which mainly includes hotels, including land, offices and storage buildings. Leases of 
land have lease terms between 125-199 years while hotel buildings, offices and storage have lease terms between 2 and 95 years. 
The Group’s obligations under its leases are secured by the lessor’s title to the leased assets. 

The Group also has certain leases with lease terms of 12 months or less and leases with low value. The Group applies the ‘short-term 
lease’ and ‘lease of low-value assets’ recognition exemptions for these leases.

Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:

Cost:
Balance as at 1 January 2019
Additions during the year
Disposal 
Remeasurement of right-of-use assets
Adjustment for exchange rate differences
Balance as at 31 December 2019
Accumulated depreciation and impairment:
Balance as at 1 January 2019
Provision for depreciation
Disposal 
Adjustment for exchange rate differences
Balance as at 31 December 2019
Net book value as at 31 December 2019

Cost:
Balance as at 1 January 2020
Additions during the year
Disposal 
Remeasurement of right-of-use assets
Adjustment for exchange rate differences
Balance as at 31 December 2020
Accumulated depreciation and impairment:
Balance as at 1 January 2020
Provision for depreciation
Impairment
Disposal 
Adjustment for exchange rate differences
Balance as at 31 December 2020
Net book value as at 31 December 2020

Hotel 
buildings
£’000

 Offices and 
storage
 £’000

Furniture, 
fixtures and 
equipment 
£’000

114,026
–
–
4,909
(970)
117,965

1,664
3,360
–
(76)
4,948
113,017

117,965
12,612
–
–
(112)
130,465

4,948
3,406
2,781
–
49
11,184
119,281

8,471
1,037
(689)
–
(28)
8,791

–
1,159
(235)
–
924
7,867

8,791
2,565
(366)
–
54
11,044

924
1,198
–
(197)
3
1,928
9,116

23,873
–
–
–
–
23,873

4,870
2,968
–
–
7,838
16,035

23,873
–
–
–
–
23,873

7,838
2,398
–
–
–
10,236
13,637

Land 
£’000

86,149
–
–
–
(608)
85,541

4,014
462
–
(6)
4,470
81,071

85,541
–
–
–
1,152
86,693

4,470
462
–
–
2
4,934
81,759

Total
 £’000

232,519
1,037
(689)
4,909
(1,606)
236,170

10,548
7,949
(235)
(82)
18,180
217,990

236,170
15,177
(366)
–
1,094
252,075

18,180
7,464
2,781
(197)
54
28,282
223,793

The amount of borrowing costs capitalised during the year ended 31 December 2020 was £206 thousand (2019: Nil). 

164

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 19 Leases continued
Impairment 
The Group performed impairment test in December 2020 for all individual Right-of-use asset where indication loss occurred. Each asset 
had been tested on Cash Generating Unit level (CGU-level).

The discount rate applied to cash flow projections was 9%. Impairment loss has been recognised for the Right-of-use asset where 
carrying amount exceeded recoverable amount. The impairment loss in the amount of £2,781 thousand is recorded within Depreciation, 
amortization and impairment expenses in the income statement.

Set out below are the carrying amounts of lease liabilities (included under Other financial liabilities and Other payables) and the 
movements during the period:

As at 1 January
Additions
Disposals
Accretion of interest1
Payments
Remeasurement of lease liability recorded in other expenses
Remeasurement of lease liability adjusted against Right-of-use assets
Exchange rate differences recorded in Profit & Loss
Adjustments for foreign exchange differences
As at 31 December
Current
Non current

2020
£’000
231,594
14,671
(174)
9,542
(6,898)
3,369
–
2,073
(133)
254,044
10,394
243,650

2019 
£’000
227,078
1,037
(458)
9,146
(12,501)
3,359
4,909
(30)
(946)
231,594
3,596
227,998

1  The amount of borrowing costs capitalised during the year ended 31 December 2020 was 206 thousand (2019: Nil).

Set below is a split of the lease liabilities, cash payments and effect in the income statement between lease agreements for a period 
longer than 100 years (‘long-term leases’) and leases for a period of up to 45 years (2019: 35 years) (‘short-term leases’).

Lease liabilities
Fixed lease payments
Accretion of interest 
Depreciation

Lease liabilities
Fixed lease payments
Accretion of interest 
Depreciation

Year ended 
31 December 2020
 £’000

Long term 
leases (>100)
198,366
3,591
8,388
3,673

Short term 
leases (<35)
55,678
3,307
1,154
3,756

Year ended 
31 December 2019
 £’000

Long term 
leases (>100)
194,997
8,203
8,203
4,250

Short term 
leases (<35)
36,597
4,328
943
3,699

Total
254,044
6,898
9,542
7,429

Total
231,594
12,531
9,146
7,949

165

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 19 Leases continued
Details regarding certain long term lease agreements are as below:

(a)  On 29 January 2020 the Group through its subsidiary Arena Hospitality Group d.d. (‘Arena’) entered into a 45-year lease for the 

development and operation of a contemporary branded hotel in Zagreb, Croatia. The development, which is subject to obtaining the 
necessary permits, involves the conversion of an iconic building in a prime location in the historic heart of the city. Once opened, this 
115 room hotel will include a destination restaurant and bar, wellness and spa facilities, fitness centre, event space and parking.

(b)  Grandis Netherlands Holding B.V. (‘Grandis’) has a land leasehold interest, expiring in 2095, of Holmes Hotel London. The current 

annual rent amounts to £1,140 thousand (subject to ‘open market value’ rent review every five years). 

Grandis has an option to extend the lease to a total of 125 years, expiring in 2121. The Company also has an option to terminate the 
lease in 2059.

(c)  Riverbank Hotel Holding B.V. has a land leasehold interest, expiring in 2125, for Park Plaza London Riverbank, subject to rent review 
every five years, based on CPI. A deed of variation of the lease of Park Plaza London Riverbank was entered into on 13 June 2014 
under which the rent payable under the lease increased to £1,001 thousand per annum and the tenant was granted a right to renew 
the lease for an additional 60 years. At completion of the deed, the landlord paid £5.0 million to Riverbank Hotel Holding B.V., which 
is accounted for as part of the long-term lease liability.

(d)  On 18 June 2012, Park Royal Hotel Holding B.V. (‘Park Royal’) completed the purchase of the freehold property at 628 Western 

Avenue, Park Royal, London (the ‘Site’), which was a development site on one of the main thoroughfares into London, for £6.0 million. 
Simultaneously, Park Royal completed the sale of the Site at a price of £7.0 million and the leaseback of the Site at an initial rent of 
£306 thousand per year for 170 years.

(e)   On 20 July 2017, Waterloo Hotel Holding B.V. completed the sale of Park Plaza London Waterloo for £161.5 million subject to a 

leaseback for 199 years. The initial rent of £5.6 million per year will have annual inflation adjustments subject to a cap of 4% and collar 
of 2%. 

The following are the amounts recognised in profit or loss:

Depreciation expense and impairment of right-of-use assets
Interest expense on lease liabilities
Expense relating to low-value assets and short-term leases (included in operating expenses)
Expense relating to low-value assets and short-term leases (included in rent expenses)
Variable lease payments (included in rent expenses)
Total amount recognised in profit or loss

The Group had total cash outflows for leases of £8,122 thousand in 2020 (2019: £14,553 thousand). 

As at 31 December

2020 
£’000
10,210
9,336
220
370
634
20,770

2019
 £’000
7,949
9,146
248
331
1,443
19,117

The following provides information on the Group’s variable lease payments, including the magnitude in relation to fixed payments in 
2020 and 2019:

As at 31 December 2020
Fixed 
payments 
£’000
5,859
1,039
–

Variable 
payments 
£’000
–
(1)
635

As at 31 December 2019

Fixed 
payments 
£’000
11,721
810
–

Variable 
payments 
£’000
–
431
1,012

Total
 £’000
5,859
1,038
635

Total
 £’000
11,721
1,241
1,012

Fixed rent
Variable rent with minimum payment
Variable rent only

Fixed rent
Variable rent with minimum payment
Variable rent only

166

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 20 Other payables and accruals

Current portion of lease liabilities
Employees
VAT and taxes
Accrued interest
Corporate income taxes
Accrued expenses
Advance payments received
Accrued rent
Variable income payment to holders of Income Units
Related parties*

*  See Note 30.

Note 21 Revenues

Rooms
Campsites and mobile homes
Food and beverage
Minor operating
Management fee (see Note 14(c)(i))
Franchise and reservation fee (see Note 14(c)(i))
Marketing fee
Other

Note 22 Operating expenses

Salaries and related expenses
Franchise, reservation and commissions expenses (see Note 14(c)(i))
Food and beverage 
Insurance and property taxes
Utilities
Administration costs
Maintenance
Laundry, linen and cleaning
Supplies
IT expenses
Communication, travel and transport
Marketing expenses
Government grants
Defined contribution pension premiums
Other expenses 

167

As at 31 December

2020 
£’000
10,394
3,049
11,987
3,009
541
8,768
7,426
1,414
2,226
2,853
51,667

2019
 £’000
3,596
2,991
10,888
3,087
1,408
10,908
10,391
835
3,222
–
47,326

Year ended 31 December

2020 
£’000
63,628
7,815
21,050
5,662
418
819
203
2,192
101,787

2019
 £’000
250,608
17,584
75,363
7,102
2,467
1,734
852
1,982
357,692

Year ended 31 December

2020 
£’000
74,746
9,255
4,923
9,841
6,954
4,569
4,293
1,862
1,704
1,374
1,288
1,374
(24,076)
3,121
9,642
110,870

2019 
£’000
107,146
27,830
18,171
17,937
11,126
7,812
6,937
5,039
4,481
1,673
2,637
2,308
–
3,980
15,947
233,024

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 23 Financial expenses

Interest and other finance expenses on bank loans
Interest on lease liabilities
Foreign exchange differences, net
Expense from Park Plaza County Hall London Units
Other

Note 24 Financial income

Income from Park Plaza County Hall London Units
Interest on bank deposits
Gain from marketable securities 
Interest and other financial income from jointly controlled entities (see Note 30(b))

Note 25 Other income and expenses
a.  Other expenses

Capital loss on buy-back of Income Units previously sold to private investors
Government settlement purchase of Guest House Hotel Riviera Pula (see Note 5d)
Remeasurement of lease liability*
Revaluation of Income Units Park Plaza County Hall London (see Note 7)
Loss on disposal of property, plant and equipment
Other non-recurring expenses (including pre-opening expenses)

*  This amount represents remeasurement of the Waterloo lease liability based on the 2% collar (see Note 19). 

b.  Other income

Insurance settlement**
Revaluation of Income Units Park Plaza County Hall London (see Note 7)
Release of provision for litigation*
Gain on sale of fixed assets

Year ended 31 December

2020 
£’000
23,408
9,336
2,395
8
379
35,526

2019 
£’000
22,768
9,146
112
–
63
32,089

 Year ended 31 December

2020
 £’000
–
132
123
136
391

2019
 £’000
1,057
395
900
571
2,923

 Year ended 31 December

2020
£’000
–
1,544
3,369
2,402
1,774
647
9,736

2019
 £’000
694
–
3,359
–
301
756
5,110

 Year ended 31 December

2020 
£’000
9,982
–
–
317
10,299

2019
 £’000
–
923
1,093
209
2,225

*   Relates to disputes between Arena and the utility companies Pula Herculanea d.o.o. and Vodovod Pula d.o.o. in relation to payment of fees and charges for 

maintenance and development of the water supply and sewage infrastructure system charged to the Company based on water consumption. These disputes 
have been settled in 2019 and consequently, the relevant provisions in the accounts have been released.

**  Net insurance proceeds received in relation to one of the Group’s UK hotels. 

Note 26 Net expenses for financial liability in respect of Income Units sold to private investors

Guaranteed return (see Note 2(k))
Variable return (see Note 2(k))
Reimbursement of depreciation expenses (see Note 2(k))
Change in expected cash flow income swaps (see Note 7) 

168

Year ended 31 December

2020 
£’000
565
2,646
(942)
310
2,579

2019
 £’000
955
12,182
(2,592)
250
10,795

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 27 Income taxes
a.  Tax benefit (expense) included in the income statement

Current taxes
Adjustments in respect of current income tax of previous year
Deferred taxes

Year ended 31 December

2020 
£’000
(458)
(626)
1,808
724

2019 
£’000
(1,591)
1,303
4,393
4,105

b.  The following are the major deferred tax (liabilities) and assets recognised by the Group and changes therein during 

the period:

Balance as at 1 January 2019 
Amounts charged to income statement 
Change in tax rate
Adjustments for exchange rate differences
Balance as at 31 December 2019
Amounts charged to income statement 
Change in tax rate
Reclassification

Adjustments for exchange rate differences
Balance as at 31 December 2020

Tax loss carry 
forward and 
timing 
difference on 
provisions 
£’000
3,302
(415)
–
(36)
2,851
955
47
292

Property, 
plant and 
equipment 
and intangible 
assets 
£’000
(10,322)
(538)
191
345
(10,324)
(251)
(757)
(292)

Tax 
Incentives 
£’000

4,873
–
(147)
4,726
1,104

63
4,208

(375)
(11,999)

213
6,043

Total
 £’000
(7,020)
3,920
191
162
(2,747)
1,808
(710)

(99)
(1,748)

The above deferred taxes have been set off when they relate to the same jurisdictions and presented in the consolidated financial 
statements as follows: 

Deferred tax assets
Deferred tax liabilities

 As at 31 December

2020 
£’000
6,724
(8,472)
(1,748)

2019 
£’000
5,173
(7,920)
(2,747)

c.  Reconciliation between tax benefit (expense) and the product of accounting profit multiplied by the Group’s tax 

rate is as follows:

Year ended 31 December

Profit before income taxes
Expected tax at the tax rate of the United Kingdom 19% (2019: 20%)

Adjustments in respect of:
Effects of other tax rates 
Non-deductible expenses
Utilisation of carried forward losses and temporary differences for which deferred tax assets 
were not previously recorded
Temporary differences for which no deferred tax asset was recorded 
Non-taxable income
Unrecognised current year tax losses 
Recognition of deferred tax asset
Recognition of investment tax credit (see Note 27(f))
Other differences (including change in tax rate)
Income tax benefit (expense) reported in the income statement 

169

2020
 £’000
(94,688)
17,991

2,771
(7,496)

338
(1,762)
(202)
(12,351)
964
1,104
(633)
724

2019 
£’000
38,477
(7,695)

3,672
(71)

1,336
(73)
779
(282)
–
6,351
88
4,105

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 27 Income taxes continued
d.  Tax laws applicable to the Group companies: 

(i)  The Company is subject to taxation under the laws of Guernsey. The Company is therefore taxed at the standard rate of 0%.

(ii)  Foreign subsidiaries are subject to income taxes in their country of domicile in respect of their income, as follows: 

1.  Taxation in the Netherlands: corporate income tax rate is 25%.

2.  Taxation in the United Kingdom: corporate income tax rate for domiciled companies 20% and for non-domiciled companies 

is 19% (2019: 20%).

3.  Taxation in Germany: aggregated corporate tax rate and trade income rate 29.7%.

4.  Taxation in Hungary: corporate income tax rate 9%.

5.  Taxation in Croatia: corporate income tax rate 18%.

In December 2018, the Dutch Senate adopted the 2019 law business offered by the parliament which included a gradual 
reduction in corporate income tax. According to this new legislation, corporate income tax rate will reduce to 22.55% in 2020 and 
20.5% in 2021 and onwards. However the adopted reductions were updated under the 2020 tax plan which was adopted on 
17 December 2019 and it was decided that the corporate income tax rate for 2020 will remain at 25% and from 2021 onwards the 
rate will be 21.7%. In 2020, under the 2021 tax plan which was adopted on 14 December 2019 it was decided that the reduction in 
corporate income tax rate to 21.7% will be cancelled and the tax rate will remain at 25%.

e.  Losses carried forward for tax purposes

The Group has carried forward losses for tax purposes estimated at approximately £184.9 million (2019: £120 million). The Group did 
not establish deferred tax assets in respect of losses amounting to £166.2 million (2019: £108 million) of which tax losses amounting to 
£30.5 million may be utilised for a period of up to seven years. The remaining tax losses may be carried forward indefinitely.

The carried forward losses relate to individual companies in the Group, each in its own tax jurisdiction. When analysing the recovery 
of these losses the Group assesses the likelihood that these losses can be utilised against future trading profits. In this analysis the 
Group concluded that for the majority of these companies it is not highly likely that future profits will be achieved that can be offset 
against these losses, mainly due to the nature of their trade (i.e. holding companies or tax exempt activities). Based on this uncertain 
profitability, the Company determined that it could not recognise deferred tax assets for the majority of the losses. The Company is 
performing this analysis on an ongoing basis. 

f.   Tax incentives

In May 2019, pursuant to the Investment Promotion and Development of Investment Climate Act in Croatia (the ‘Climate Act’), Arena 
became eligible to claim incentive allowances. According to the Climate Act, upon investing an amount between €3 million and 
€50 million in existing properties and meeting certain conditions, Arena will be entitled to a tax incentive of up to 25% of the actual 
investment which can be utilised against taxable profits for a period of ten years from the investment start date. During 2019 and 
2018 Arena invested a total amount eligible for incentives of HRK 173.3 million (£20.4 million) and HRK 68.8 million (£8.2 million), 
respectively. During 2020 Arena invested a total amount eligible for incentives of HRK 37.9 million (£4.5 million).

In 2019 Arena utilised investment tax credit in respect of 2019 in the amount of HRK 7.5 million (£0.9 million) and in respect of 2018 an 
amount of HRK 11.8 million (£1.4 million). The unutilised investment tax credit was recognised as deferred tax asset in an amount of 
HRK 41.3 million (£4.1 million). In 2020 Arena recognised a deferred tax asset in relation to the investments that took place in 2020 with 
a total amount of HRK 9.5 million (£1.1 million).

Arena has the right to use the investment tax credits in the next ten years from the approval date granted by the relevant authorities. 
The execution of the investment project is subject to supervision by the relevant institutions and the subsidiary is not permitted to 
reduce the number of new jobs created (as one of the requirements to qualify for the incentives) in addition to other conditions, 
throughout the period of the incentive measures. If the prescribed conditions for the tax incentives are not met, Arena would be 
liable to retroactively pay income tax inclusive of any penalty interest. 

Note 28 Earnings per share
The following reflects the income and share data used in the basic earnings per share computations:

Profit (loss) attributable to equity holders of the parent
Weighted average number of ordinary shares outstanding

 Year ended 31 December

2020
 £’000
(81,731)
42,466

2019
 £’000
33,915
42,391

Potentially dilutive instruments 140,140 in 2020 are not considered, since their effect is antidilutive (increase of loss per share) 
(2019: 211,518 had an immaterial effect on the basic earnings per share).

170

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 29 Segments
For management purposes, the Group’s activities are divided into Owned Hotel Operations and Management Activities (for further details 
see Note 14(c)(i)). Owned Hotel Operations are further divided into four reportable segments: the Netherlands, Germany, Hungary and 
Serbia, Croatia and the United Kingdom. The operating results of each of the aforementioned segments are monitored separately for the 
purpose of resource allocations and performance assessment. Segment performance is evaluated based on EBITDA, which is measured on 
the same basis as for financial reporting purposes in the consolidated income statement.

 Year ended 31 December 2020 

The 
Netherlands 
£’000

Germany, 
Hungary and 
Serbia £’000

United 
Kingdom 
£’000

Management 
and Central 
Services 
£’000

Croatia 
£’000

Adjustments*
 £’000

Consolidated 
£’000

Revenue
Third party
Inter-segment
Total revenue
Segment EBITDA
Depreciation, amortisation
and impairment
Financial expenses
Financial income
Net expenses for liability in 
respect of Income Units 
sold to private investors
Other income (expenses), net
Share in result of joint 
ventures
Profit before tax

*  Consist of inter-company eliminations.

Geographical information
Non-current assets1

14,948

8,806

56,544

18,729

14,948
(54)

8,806
(549)

56,544
1,466

18,729
362

2,760
11,633
14,393
(11,312)

(11,633)
(11,633)
–

101,787
–
101,787
(10,087)

(46,624)
(35,526)
391

(2,579)
563

(826)
(94,688)

The 
Netherlands 
£’000

Germany, 
Hungary and 
Serbia
 £’000

United 
Kingdom
 £’000

Croatia
 £’000

Adjustments2
 £’000

Consolidated 
£’000

207,844

98,990

854,517

216,532

65,022

1,442,905

1  Non-current assets for this purpose consists of property, plant and equipment, right to use assets and intangible assets.
2  This includes the fixed assets of Management and Central Services and the intangible fixed assets. 

 Year ended 31 December 2019 

The 
Netherlands 
£’000

Germany
 and Hungary 
£’000

United 
Kingdom
 £’000

Management 
and Central 
Services
 £’000

Croatia 
£’000

Adjustments*
 £’000

Consolidated 
£’000

Revenue
Third party
Inter-segment
Total revenue
Segment EBITDA
Depreciation, amortisation
and impairment
Financial expenses
Financial income
Net expenses for liability in 
respect of Income Units 
sold to private investors
Other expenses, net
Share in result of joint 
ventures
Profit before tax

*  Consist of inter-company eliminations.

53,776

29,521

207,381

61,147

53,776
15,003

29,521
8,704

207,381
70,696

61,147
18,227

5,867
38,384
44,251
10,264

(38,384)
(38,384)
–

357,692
–
357,692
122,894

(41,749)
(32,089)
2,923

(10,795)
(2,885)

178
38,477

171

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 29 Segments continued

Geographical information
Non-current assets1

The 
Netherlands 
£’000

Germany 
and Hungary 
£’000

United 
Kingdom
 £’000

Croatia
 £’000

Adjustments2
 £’000

Consolidated 
£’000

202,673

97,195

840,130

178,928

30,761

1,349,687

1  Non-current assets for this purpose consists of property, plant and equipment, right to use assets and intangible assets.
2  This includes the fixed assets of Management and Central Services and the intangible fixed assets. 

Note 30 Related parties 
a.  Balances with related parties

Loans to joint ventures
Short-term receivables 
Short-term payable
Payable to GC Project Management Limited
Payable to Gear Construction UK Limited

b.  Transactions with related parties

Cost of transactions with GC Project Management Limited
Cost of transactions with Gear Construction UK Limited
Interest income from jointly controlled entities

c.  Significant other transactions with related parties 

As at 31 December

2020
 £’000
5,066
–
88
903
1,862

2019
 £’000
11,720
34
–
(261)
–

Year ended 31 December

2019 
£’000
(2,784)
(13,527)
95

2019 
£’000
(2,980)
–
571

(i)  Construction of the art’otel london hoxton – Following the approval by the independent shareholders, on 7 April 2020 the 

Group entered into a building contract with Gear Construction UK Limited (‘Gear’) for the design and construction of the art’otel 
london hoxton hotel on a “turn-key” basis (the ‘building contract’). Under the building contract Gear assumes the responsibility 
for the design and construction of the main works for the design and build of art’otel london hoxton for a lump sum of 
£160 million (exclusive of VAT) (the ‘Contract Sum’). 

On top of the contract sum, the Group is entitled to novate certain existing contracts relating to the project to Gear at cost 
subject to a cap of £5.1 million (exclusive of VAT). Gear is required to complete the works to be executed under the building 
contract by 2024. 

Gear’s obligations and liabilities under the building contract are supported by a corporate guarantee from Red Sea Hotels 
Limited, an associate of Euro Plaza Holdings B.V. and therefore a related party of the Company, in the amount of 10% of the 
Contract Sum (the ‘corporate guarantee’). The corporate guarantee expires on the later of: (i) the expiry of the 2 year defects 
rectification period which follows practical completion of the works and (ii) the issue of the latent defect insurer’s approval or 
final technical audit report. 

As part of entering into the building contract, the Hoxton Project Management Agreement dated 21 June 2018 was terminated. 

(ii)  Sub-lease of office space – A member of the Group has agreed to sub-lease a small area of office space to members or affiliates 

of the Red Sea Group at its County Hall corporate office in London. Such sub-leases expire on 20 July 2021 and the rent payable 
by the Red Sea Group to PPHE Hotel Group is based on the cost at which the landlord is leasing such space to PPHE Hotel Group. 

(iii)  Pre-Construction and Maintenance Contract – The Group frequently uses GC Project Management Limited (‘GC’) to 

undertake preliminary assessment services, including appraisal work, and provide initial estimates of the construction costs. 
Further, GC provides ad-hoc maintenance work when required to the Group’s various sites. Accordingly, the Group has entered 
into an agreement with GC for the provision of pre-construction and maintenance services by GC to the Group for a fixed annual 
retainer of £60,000.

(iv)  Transactions in the ordinary course of business, in connection with the use of hotel facilities (such as overnight room stays and 

food and beverages) are being charged at market prices. These transactions occur occasionally.

172

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 30 Related parties continued

Chairman and Executive 
Directors 
Non-Executive Directors

Base 
salary  
and fees
 £’000

Salary 
Sacrifice 
Options 
£’000

Additional 
Remuneration 
£’000

Retention
 award3
 £’000

Pension 
contributions 
£’000

Other 
benefits 
£’000

Bonus 
£’000

Total
Cash paid 
 £’000

Total1 

 £’000

730 
232
962

9
–
9

752
–
75

–
–
–

–
–
–

114
–
114

16
–
16

944
232
1,176

448
232
680

Include the amounts which became payable in the 2020 financial year to the relevant Directors which were deferred.

1 
2  An executive director is entitled to a bonus of £75,000 in respect of 2019 financial year which is subject to leaver provisions. This bonus was not paid in 2020 and as at 

31 December 2020 is included in other payables and accruals.

3  An executive director joined the retention bonus scheme as of 1 January 2020. The retention bonus scheme awards the amount of £50,000 cash per year, payable 

on the 5th anniversary of joining only if the participant remains in employment subject to leaver provisions, as further specified in the scheme rules.

Chairman and Executive Directors
Non-Executive Directors 

Base salary 
and fees 
£’000
855
243
1,098

Additional 
Remuneration 
£’000
–
30
30

Bonus 
£’000
601
–
60

Retention 
award 
£’000
53

53

Pension 
contributions 
£’000
113
–
113

Other 
benefits 
£’000
5
–
5

Total
 Cash paid 
£’000
1,086
273
1,359

Total
£’000
1,086
273
1,359

1   Bonus to an executive director in respect of 2018 financial year that was paid in 2019.

Directors’ interests in employee share incentive plan
As at 31 December 2020, the Executive Directors held share options to purchase 179,308 ordinary shares (2019: 75,000). 50,000 options 
were fully exercisable with an exercise price of £6.90 (2019: 50,000), 16,667 options were fully exercisable with an exercise price of £14.30 
(2019: 8,333) and 718 options were fully exercisable with a £nil exercise price (2019: 0). No share options were granted to Non-Executive 
Directors of the Board. 

Note 31 Financial instruments risk management objectives and policies
The Group’s principal financial instruments, other than derivatives, and marketable securities comprise bank borrowings, cash and cash 
equivalents and restricted deposits. The main purpose of these financial instruments is to finance the Group’s operations. The Group has 
various other financial assets and liabilities such as trade receivables and trade payables, which arise directly from its operations. 

Non-current interest-bearing 
loans and borrowings
Non-current lease liability

Financial liability in respect of 
Income Units sold to private 
investors
Derivative financial 
instruments
Current interest-bearing loans 
and borrowings
Current lease liability1 

As at 
1 January 
2020 
£’000

664,345
227,998

126,704

674

13,916
3,596
1,037,233

Changes in financial liabilities arising from financing activities

Remeasure-
ment 
through 
profit and 
loss
£’000

Foreign 
exchange 
movement 
£’000

New 
leases/ 
loans, net 
£’000

Deferred 
Payments 
£’000

As at 31 
December 
2020 
£’000

Other 
£’000

–
3,369

12,353
(180)

54,267
13,552

(3,718)
(1,700)

1,289
2,072

721,006
243,650

Cash flows 
£’000

(7,530)
(1,461)
–

–

–

–

–

–

42

–

–

–
(107)
(9,098)

–
–
3,369

(173)
47
12,089

19,508
–
87,327

–

–

3,718
6,857
5,157

(549)

126,155

164

880

(600)
–
2,376

36,369
10,393
1,138,453

1 

Includes accrued interest on deferred lease payments.

173

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 31 Financial instruments risk management objectives and policies continued

Changes in financial liabilities arising from financing activities

As at
 1 January 
2019 
£’000

Cash flows 
£’000

Remeasure-
ment 
through 
profit and 
loss 
£’000

Remeasure-
ment
again set 
right-of-
use assets
 £’000

Foreign 
exchange 
movement 
£’000

New 
leases/ 
loans, net 
£’000

As at 31 
December 
2019
 £’000

Other
 £’000

681,981
223,407

(13,883)
(3,385)

–
3,359

–
4,909

(13,332)
(871)

8,948
579

631
–

664,345
227,998

129,151
239

15,310
3,671
1,053,759

(929)
–

(1,568)
–
(19,765)

–
–

–
–
3,359

–
–

–
–
4,909

–
(28)

–
–

(1,518)
463

126,704
674

(477)
(75)
(14,783)

651
–
10,178

–
–
(424)

13,916
3,596
1,037,233

Non-current interest-bearing loans 
and borrowings
Non-current lease liability
Financial liability in respect of 
Income Units sold to private 
investors
Derivative financial instruments
Current interest-bearing loans and 
borrowings
Current lease liability 

The main risks arising from the Group’s financial instruments are cash flow interest rate risk, credit risk and liquidity risk. The Board of 
Directors reviews and agrees on policies for managing each of these risks which are summarised below. The Group’s accounting policies 
in relation to derivatives are set out in Note 2.

a.  Interest rate risk

The Group’s exposure to the risk for changes in market interest rates relates primarily to the Group’s long-term debt obligations with 
a floating interest rate. 

The Group’s policy is to manage its interest costs using fixed rate debt. To manage its interest costs, the Group enters into interest 
rate swaps, in which the Group agrees to exchange, at specified intervals, the difference between fixed and variable rate interest 
amounts calculated by reference to an agreed upon notional principal amount. Furthermore, the Group uses fixed interest rate 
debts. For this reason the Group’s cash flow is not sensitive to possible changes in market interest rates. Possible changes in interest 
rates do, however, affect the Group’s equity as the fair value of the swap agreements changes with interest rate changes. 
These swaps are designated to hedge underlying debt obligations. 

The fair value of the swaps of the Group as at 31 December 2020 amounts to a liability of £879 thousand (2019: liability of £674 thousand). 

The Group uses short-term deposits (weekly and monthly) for cash balances held in banks. 

b.  Credit risk

The Group trades only with recognised, creditworthy third parties. It has policies in place to ensure that sales are made to customers 
with an appropriate credit history. The Company’s policies ensure that sales to customers are settled through advance payments, in 
cash or by major credit cards (individual customers). Since the Group trades only with recognised third parties, there is no requirement 
for collateral for debts with third parties. Furthermore, the Group has no dependency on any of its customers. The receivable balances 
are monitored on an ongoing basis. Management monitors the collection of receivables through credit meetings and weekly reports 
on individual balances of receivables. The maximum credit exposure equals the carrying amount of the trade receivables and other 
receivables since a loss allowance for expected credit losses is recorded in respect of all trade and other receivables. The result of these 
actions is that the Group’s exposure to bad debts is not significant. 

With respect to credit risk arising from other financial assets of the Group, which comprise cash and cash equivalents and investment 
in securities, the Group’s exposure to credit risk arises from default of the counterparty, with a maximum exposure equal to the 
carrying amount of these instruments. The Group has limited concentration risk in respect of its cash at banks.

174

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 31 Financial instruments risk management objectives and policies continued
c.  Liquidity risk

The Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of bank overdrafts and 
bank loans. The Group’s policy is to arrange medium-term bank facilities to finance its construction operation and then to convert 
them into long-term borrowings when required. 

As a result of the outbreak of COVID-19 pandemic in 2020 and the measures introduced by Governments and authorities across the 
globe to mitigate the spread of the virus, the Group’s operations were significantly impacted. In response, the Group took swift 
action to strengthen its cash position which includes the postponement of financial covenants testing and amortisation of existing 
facilities and entering into new loan facilities to finance the working capital of the Group (see Note 1). 

Despite the impact of COVID-19 on trading cash flows, the Group continues to hold a strong liquidity position with an overall 
consolidated cash balance of £114.2 million as at 31 December 2020 and undrawn cash facilities of £83.4 million.

The table below summarises the maturity profile of the Group’s financial liabilities as at 31 December 2020 and 2019 based on 
contractual undiscounted payments.

Interest-bearing loans and borrowings1
Financial liability in respect of Income 
Units sold to private investors2
Derivative financial instruments
Lease liability3
Trade payables
Other liabilities

Interest-bearing loans and borrowings1
Financial liability in respect of Income 
Units sold to private investors2
Derivative financial instruments
Lease liability3
Trade payables
Other liabilities

Less than
 3 months 
£’000
15,039

–
110
3,239
6,502
22,392
47,282

Less than 
3 months
 £’000
8,460

3,285
84
3,178
10,466
23,096
48,569

3 to 12
 months 
£’000
44,779

1,970
330
9,786
–
18,671
75,536

3 to 12 
months 
£’000
26,462

9,855
253
9,535
–
20,230
66,335

As at 31 December 2020

Year 2 
£’000
45,318

Year 3 to 5 
£’000
155,888

> 5 years
 £’000
638,367

Total 
£’000
899,391

9,198
439
13,015
–
–
67,970

39,420
–
39,363
–
–
234,671

126,155
–
609,724
–
12,331
1,386,577

176,743
879
675,127
6,502
53,394
1,812,036

As at 31 December 2019

Year 2
 £’000
34,683

13,140
337
12,710
–
–
60,870

Year 3 to 5 
£’000
103,675

39,420
–
37,332
–
–
180,427

> 5 years 
£’000
652,537

126,704
–
592,114
–
11,614
1,382,969

Total 
£’000
825,817

192,404
674
654,869
10,466
54,940
1,739,170

1  See Note 15 for further information.
2  Presented according to discounted amount due to the variability of the payments over the balance of the 999-year term.
3  Lease liability includes four leases with upward rent reviews based on future market rates in one lease and changes in the Consumer Prices Index (CPI)/retail 

price index (RPI) in the other lease and, thus, future payments have been estimated using current market rentals and current United Kingdom-based CPIs/RPIs, 
respectively, except Park Plaza London Waterloo where the amounts included 50 years of future payments regarding the lease of Park Plaza London Waterloo 
instead of 199 years as stated in the lease agreement. Also, the amounts do not take into account the collar of 2%. The Group’s management believes that the 
amount included in the above table reflects the relevant cash flow risks to which the Group would be reasonably exposed in the ordinary course of business. 

175

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020N OT E S   TO   C O N S O L I D AT E D   F I N A N C I A L   S TAT E M E N T S   C O N T I N U E D

Note 31 Financial instruments risk management objectives and policies continued
d.  Capital management

The primary objective of the Group’s capital management is to ensure that it maintains a strong credit rating and healthy capital 
ratios in order to support its business and maximise shareholder value. 

The Group manages its capital structure and makes adjustments to it in light of changes in economic conditions. The Group monitors 
capital using a gearing ratio, which is net bank debt divided by total capital plus net bank debt. The Group’s policy is to keep the 
gearing ratio between 50% and 60%. The Group includes within net bank debt interest-bearing bank loans and borrowings, less cash 
and cash equivalents and other liquid assets. Capital includes equity less the hedging reserve. 

Interest-bearing bank loans and borrowings
Less – cash and cash equivalents
Less – long-term restricted cash
Less – short-term restricted cash
Less – investments in marketable securities
Net debt
Equity
Hedging reserve
Total capital
Capital and net debt
Gearing ratio

e.  Fair value of financial instruments

2020 
£’000
757,375
(114,171)
(2,261)
(4,755)
(27)
636,161
404,953
703
405,656
1,041,817
61.1%

2019 
£’000
678,261
(153,029)
(1,841)
(3,541)
(5,221)
514,629
480,761
655
481,416
996,045
51.7%

The fair values of the financial assets and liabilities are included in the amount at which the instrument could be exchanged in a 
current transaction between willing parties, other than in a forced or liquidation sale. The following methods and assumptions were 
used to estimate the fair values: 

The fair values of cash and cash equivalents, trade receivables, trade payables, and other current assets and liabilities approximate 
their carrying amounts largely due to the short-term maturities of these instruments. The fair value of floating interest rate liabilities 
also approximate their carrying amount as the periodic changes in interest rates reflect the movement in market rates. 

The fair value of loans from banks and other financial liabilities is estimated by discounting future cash flows using rates currently 
available for debt on similar terms, credit risk and remaining maturities.

Fair value hierarchy
The Group uses the following hierarchy for determining and disclosing the fair value of financial instruments by a valuation technique 
based on the lowest level input that is significant to the fair value so determined:

Level 1:  quoted (unadjusted) prices in active markets for identical assets or liabilities.

Level 2:   other techniques for which all inputs which have significant effect on the recorded fair value are observable, either directly 

or indirectly.

Level 3:   techniques which use inputs which have a significant effect on the recorded fair value that are not based on observable 

market data.

Fair value of investments in marketable securities is derived from quoted market prices in active markets. A market is regarded as active 
if quoted prices are readily and regularly available from an exchange, dealer, broker, industry group, pricing service or regulatory agency, 
and those prices represent actual and regularly occurring market transactions on an arm’s length basis. The quoted market price used for 
financial assets held by the Group is the current bid price. These instruments are included in Level 1. The Group enters into derivative 
financial instruments with financial institutions with investment grade credit ratings. Derivatives are valued using valuation techniques for 
swap models, using present value calculations. The models incorporate various inputs, including the credit quality of counterparties, and 
interest rate curves. In addition, the Group also holds 46 Income Units in Park Plaza County Hall London which were valued by external 
valuator using a discounted cash flow technique.

The fair value of financial instruments that are not traded in an active market (such as derivatives and the Income Units in Park Plaza 
County Hall London) is determined by using valuation techniques, based on a discounted cash flow. These valuation techniques 
maximise the use of observable market data where it is available and rely as little as possible on entity specific estimates. If all 
significant inputs required to fair value an instrument are observable, the instrument is included in Level 2.

If one or more of the significant inputs is not based on observable market data, the instrument is included in Level 3. 

176

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020FINANCIAL STATEMENTS Note 31 Financial instruments risk management objectives and policies continued
As at 31 December 2020, the Group held the following financial instruments measured at fair value:

Liabilities

Interest rate swaps used for hedging

Assets

Investments in marketable securities
Income Units in Park Plaza County Hall London

31 December 
2020
 £’000
879

31 December 
2020 
£’000
27
15,350

Level 1 
£’000
–

Level 2 
£’000
–

Level 3
 £’000
–

Level 1 
£’000
–
–

Level 2 
£’000
–
–

Level 3 
£’000
–
–

As at 31 December 2019, the Group held the following financial instruments measured at fair value:

Liabilities

Interest rate swaps used for hedging

Assets

Investments in marketable securities
Income Units in Park Plaza County Hall London

31 December 
2019
 £’000
674

31 December 
2019 
£’000
5,221
17,600

Level 1 
£’000
–

Level 2 
£’000
674

Level 3 
£’000
–

Level 1
 £’000
5,221
–

Level 2 
£’000
–
17,600

Level 3 
£’000
–
–

During 2020 and 2019, there were no transfers between Level 1 and Level 2 fair value measurements, and no transfers into or out of 
Level 3 fair value measurements.

The carrying amounts and fair values of the Group’s financial instruments other than those whose carrying amount approximates 
their fair value are as follows:

Financial liabilities
Bank borrowings

Carrying amount 31 December

Fair value 31 December

2020 
£’000

2019 £’000

2020
 £’000

2019 £’000

757,375

678,261

792,521

700,687

177

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020A P P E N D I C E S

178  Subsidiaries included in the Group 
181  Jointly controlled entities 
181  Current and committed projects 
182  Glossary
184  Contacts 

Subsidiaries included in the Group

Name of company
1 Westminster Bridge Plaza Management Company Limited
A40 Data Centre B.V.
A40 Office B.V.
ABK Hotel Holding B.V.
ACO Hotel Holding B.V.
Amalfa Investments B.V.
Amsterdam Airport Hotel Holding B.V.  
(formerly known as Victoria Schiphol Holding B.V.)
Amsterdam Airport Hotel Operator B.V.
Arena 88 Rooms doo Beograd-Palilula
Arena 88 Rooms Holding doo Beograd-Palilula
Arena Hospitality Group d.d.
Arena Hospitality Management d.o.o.
art’amsterdam Hotel Operator B.V.
art’otel berlin city center west GmbH
art’otel dresden/park plaza betriebsgesellschaft mbH 
(in liquidation)
art’otel köln betriebsgesellschaft mbH
Artotel (I.L.) Management Services Limited
Aspirations (Limited)
Bora B.V. (formerly known as WH/DMREF Bora B.V.)
Bora Finco B.V.
County Hall Hotel Holdings B.V. (formerly known as PPHE Arena 
Holding B.V.)
Dvadeset devet d.o.o. (in liquidation)
Dvadeset Osam d.o.o. (formerly known as  
W2005/Dvadeset Osam d.o.o.)
Eindhoven Hotel Operator B.V.
Euro Sea Hotels N.V.
Germany Real Estate B.V.
Golden Wall Investments Limited
Grandis Netherlands Holdings B.V.
Hotel Club Construction B.V. (formerly Hotel Maastricht B.V.)
Hotel Leeds Holding B.V.
Hotel Nottingham Holding B.V.
Leeds Hotel Operator Limited (formerly Nottingham Park Plaza 
Hotel Operator Limited)
Leno Investment Limited
Marlbray Limited
Mazurana d.o.o.
North Lambeth Holding B.V.
Nottingham Hotel Operator Limited
Oaks Restaurant Operator Limited
Park Plaza Berlin Hotelbetriebsgesellschaft mbH
Park Plaza Germany Holdings GmbH

Country of incorporation 
United Kingdom
Netherlands
Netherlands
Netherlands
Netherlands
Netherlands
Netherlands

Direct and 
indirect holdings 
%
50.4
100
100
52.93
52.93
100
100

Principal Activity
Hotel operation
Holding company
Holding company
Holding company
Holding company
Holding company
Holding company

Holding company
Hotel operation
Holding company
Hotel operation
Management
Hotel operation
Hotel operation
Hotel operation

Hotel operation
Holding company
Holding company
Holding company
Holding company
Holding company

Netherlands
Serbia
Serbia
Croatia
Croatia
Netherlands
Germany
Germany

Germany
Israel
Guernsey
Netherlands
Netherlands
Netherlands

Holding company
Holding company

Croatia
Croatia

Hotel operation
Holding company
Holding company
Finance company
Holding company
Holding company
Holding company
Holding company
Hotel operation

Holding company
Holding company
Holding company
Holding company
Hotel operation
Hotel operation
Hotel operation
Holding company

Netherlands
Netherlands
Netherlands
British Virgin Islands
Netherlands
Netherlands
Netherlands
Netherlands
United Kingdom

Guernsey
United Kingdom
Croatia
Netherlands
United Kingdom
United Kingdom
Germany
Germany

178

100
100
100
52.93
52.93
100
52.93
100

52.93
100
100
100
100
100

100
100

100
100
52.93
100
100
100
100
100
100

100
100
52.93
100
100
100
100
52.93

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020APPENDICES Name of company
Park Plaza Hospitality Services (UK) Limited
Park Plaza Hotels (Germany) Services GmbH
Park Plaza Hotels (UK) Limited
Park Plaza Hotels (UK) Services Limited
Park Plaza Hotels Berlin Wallstrasse GmbH
Park Plaza Hotels Europe (Germany) B.V.
Park Plaza Hotels Europe B.V.
Park Plaza Hotels Europe Holdings B.V.
Park Plaza Nürnberg GmbH
Park Royal Hotel Holding B.V. (formerly known as Club A40 
Holding B.V.)
Park Royal Hotel Operator Limited (formerly known as Club A40 
Hotel Operator Limited)
Parkvondel Hotel Holding B.V.
Parkvondel Hotel Operator B.V.
Parkvondel Hotel Real Estate B.V.
PPHE Art Holding B.V.
PPHE Coop B.V.
PPHE Germany B.V.
PPHE Germany Holdings GmbH
PPHE Headco Limited
PPHE Histria Charter d.o.o. (in liquidation)
PPHE Holdings Limited
PPHE Hotel Group Limited
PPHE Hoxton B.V.
PPHE Living Limited
PPHE Management (Croatia) B.V.
PPHE Netherlands B.V. (formerly Maastricht Hotel Holding B.V.)
PPHE NL Region B.V.
PPHE Nürnberg Operator Hotelbetriebsgesellschaft mbH
PPHE Parent Hoxton Holdings Limited (formerly known as Apex 
Holdings (UK) Limited)
PPHE Support Services Limited
PPHE UK Holding B.V. (formerly Club Euro Hotels B.V.)
PPHE USA B.V.
PPHE USA Holding B.V.
PPHE West 29th Street USA Inc
PPWL Parent B.V.
Riverbank Hotel Holding B.V.
Riverbank Hotel Operator Limited
Schiphol Victoria Hotel C.V.
Sherlock Holmes Hotel Shop Limited
Sherlock Holmes Park Plaza Limited
Suf Holding B.V.
Sugarhill Investments B.V.
SW Szállodaüzemeltetö Kft
The Mandarin Hotel B.V.
TOZI Restaurant Operator Limited
Ulika d.o.o.
Utrecht Hotel Holding B.V.
Utrecht Hotel Operator B.V.

Principal Activity
Hotel operation
Hotel operation
Holding company
Management
Hotel operation
Holding company
Management
Holding company
Hotel operation
Holding company

Country of incorporation 
United Kingdom
Germany
United Kingdom
United Kingdom
Germany
Netherlands
Netherlands
Netherlands
Germany
Netherlands

Direct and 
indirect holdings 
%
100
100
100
100
52.93
100
100
100
52.93
100

100

100
100
100
100
100
100
52.93
100
100
100
100
100
100
100
100
100
52.93
100 

100
100
100
100
100
100
100
100
100
100
100
100
52.93
52.93
100
100
52.93
100
100

Holding company

United Kingdom

Netherlands
Holding company
Hotel operation
Netherlands
Hotel owning company Netherlands
Netherlands
Holding company
Netherlands
Holding company
Netherlands
Holding company
Germany
Holding company
United Kingdom
Holding company
Croatia
Holding company
United Kingdom
Holding company
Guernsey
Holding company
Netherlands
Holding company
United Kingdom
Holding company
Netherlands
Holding company
Netherlands
Holding company
Netherlands
Holding company
Germany
Hotel operation
Guernsey
Holding company

Hotel operation
Holding company
Holding company
Holding company
Holding company
Holding company
Holding company
Hotel operation
Hotel operation
Hotel operation
Hotel operation
Holding company
Holding company
Hotel operation
Hotel operation
Holding operation
Holding company
Holding company
Hotel operation

United Kingdom
Netherlands
Netherlands
Netherlands
Delaware
Netherlands
Netherlands
United Kingdom
Netherlands
United Kingdom
United Kingdom
Netherlands
Netherlands
Hungary
Netherlands
United Kingdom
Croatia
Netherlands
Netherlands

179

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020A P P E N D I C E S   C O N T I N U E D

Name of company
Utrecht Victoria Hotel C.V.
Victoria Amsterdam Hotel Holding B.V.
Victoria Amsterdam Hotel Operator B.V.
Victoria Hotel & Restaurant Investment B.V.
Victoria Hotel C.V.
Victoria London (Real Estate) B.V.
Victoria London B.V. (formerly known as Club Luton Hotel  
Holding B.V. and Club Ealing Hotel Holding B.V.)
Victoria Monument B.V.
Victoria Park Plaza Operator Limited
Victory Enterprises I B.V.
Victory Enterprises II B.V.
W29 Development LLC
W29 Owner LLC
Waterloo Hotel Holding B.V. (formerly known as Hercules House 
Holding B.V.)
Waterloo Hotel Operator Limited (formerly known as Hercules 
House Operator Limited)
Westminster Bridge Hotel Operator Limited
Westminster Bridge London (Real Estate) B.V.
Westminster Bridge London B.V.

Principal Activity
Hotel operation
Holding company
Holding company
Holding company
Hotel operation
Holding company
Holding company

Holding company
Hotel operation
Holding company
Holding company
Holding company
Holding company
Holding company

Country of incorporation 
Netherlands
Netherlands
Netherlands
Netherlands
Netherlands
Netherlands
Netherlands

Netherlands
United Kingdom
Netherlands
Netherlands
Delaware
Delaware
Netherlands

Hotel operation

United Kingdom

Hotel operation
Holding company
Holding company

United Kingdom
Netherlands
Netherlands

Direct and 
indirect holdings 
%
100
100
100
100
100
100
100

100
100
100
100
100
100
100

100

100
100
100

180

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020APPENDICES Jointly controlled entities

Name of company
art’otel berlin mitte/Park Plaza Betriebsgesellschaft mbH1
Park Plaza Betriebsgesellschaft mbH1
PPBK Hotel Holding B.V. (formerly known as ABK Hotel Holding B.V.)1
ABM Hotel Holding B.V.1

1 Indirectly held through Arena Hospitality Group d.d.

Current renovation, repositioning and pipeline projects
Project 
Hotel Brioni, Pula

art’otel london battersea power station*

art’otel london hoxton 

art’otel in New York City

88 Rooms Hotel

Hotel Zagreb 

Country of 
incorporation 
Germany
Germany

Principal Activity
Hotel operation
Hotel operation
Holding company Netherlands
Holding company Netherlands

Location 
Istria, Croatia 

Scope 
Repositioning 

London, United 
Kingdom 
London, United 
Kingdom 
New York City, 
United States
Belgrade, Serbia

New development 

New development 

New development 

Repositioning 

Zagreb, Croatia

New development

Guest House Hotel Riviera, Pula

Istria, Croatia

Repositioning

Development site Park Royal London

Development site Westminster Bridge Road, London

*  Management contract.

London, United 
Kingdom
London, United 
Kingdom

New development

New development

Proportion of 
ownership 
interest %
50
50
50
50

Status 
Expected to be 
completed 2021 
Expected to 
open 2022
Expected to 
open 2024
Temporarily 
paused
In design 
process 
Expected to 
open 2022
In design 
process
In design 
process
Planning 
submitted

181

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020G L O S S A R Y

Adjusted

Excluding the effect of exceptional items and any 
relevant tax.

Derivatives

Annual General Meeting The Annual General Meeting of PPHE Hotel Group 

on 19 May 2021.

Direct channels

Annual Report and 
Accounts

The Annual Report of PPHE Hotel Group in 
relation to the year ended 31 December 2021.

Dividend per share

Arena Campsites

Are located in eight beachfront sites 
across the southern coast of Istria, Croatia. 
They operate under the Arena Hospitality 
Group umbrella, of which PPHE Hotel Group 
is a controlling shareholder. 
www.arenacampsites.com

Arena Hospitality Group Arena Hospitality Group is also referred 

to as Arena and is one of the most dynamic 
hospitality groups in Central and Eastern 
Europe, currently offering a portfolio of 27 owned, 
co-owned, leased and managed properties with 
more than 10,000 rooms and accommodation 
units in Croatia, Germany, Hungary, and Serbia. 
PPHE Hotel Group has a controlling ownership 
interest in Arena Hospitality Group. 
www.arenahospitalitygroup.com. 

A collection of hotels and self-catering apartment 
complexes offering relaxed and comfortable 
accommodation within beachfront locations 
across the historical settings of Pula and Medulin 
in Istria, Croatia. They operate under the Arena 
Hospitality Group umbrella, of which PPHE Hotel 
Group is a controlling shareholder. 

Average room rate. Total room revenue divided 
by number of rooms sold.

A lifestyle collection of hotels that fuse 
exceptional architectural style with art-inspired 
interiors, located in cosmopolitan centres across 
Europe. PPHE Hotel Group is owner of the 
art’otel® brand worldwide. 
www.artotels.com

Arena Hotels & 
Apartments

ARR

art’otel®

Basic earnings per 
ordinary share 

Profit available for PPHE Hotel Group equity 
holders divided by the weighted average number 
of ordinary shares in issue during the year.

Board

Capital expenditure

Company

Compound Annual 
Growth Rate – CAGR

Comprehensive income 
per share

Eli Papouchado (Non-Executive Chairman), Yoav 
Papouchado (Alternate Director), Boris Ivesha 
(President & Chief Executive Officer), Daniel Kos 
(Chief Financial Officer & Executive Director), 
Kevin McAuliffe (Non-Executive Deputy 
Chairman), Nigel Jones (Non-Executive Director 
and Senior Independent Director, retired from 
the Board on 19 May 2020). Dawn Morgan 
(Non-Executive Director, retired from the 
Board on 30 September 2020), Kenneth Bradley 
(Non-Executive Director), Stephanie Coxon 
(Non-Executive Director).

Purchases of property, plant and equipment, 
intangible assets, associate and joint venture 
investments, and other financial assets.

PPHE Hotel Group Limited, a Guernsey 
incorporated Company listed on the Main Market 
of the London Stock Exchange plc.

Annual growth rate over a period of years, 
calculated on the basis that each year’s growth 
is compounded, that is, the amount of growth 
in each year is included in the following year’s 
number, which in turn grows further.

Comprehensive income attributable to the parent 
company’s shareholders divided by the weighted 
average number of outstanding shares after 
dilution at the end of the period.

Financial instruments used to reduce risk, the 
price of which is derived from an underlying asset, 
index or rate.

Methods of booking hotel rooms (both digital and 
voice) not involving third party intermediaries.

Proposed/approved dividend for the year divided 
by the weighted average number of outstanding 
shares after dilution at the end of the period.

Earnings (loss) per share Basic earnings (loss) per share amounts are 

calculated by dividing the net profit (loss) for 
the year by the weighted average number of 
ordinary shares outstanding during the year. 
Diluted earnings (loss) per share amounts are 
calculated by dividing the net profit (loss) for the 
year by the weighted average number of ordinary 
shares outstanding during the year plus the 
weighted average number of ordinary shares that 
would be issued on the conversion of all the dilutive 
potential ordinary shares into ordinary shares.

Earnings before interest and tax.

Earnings before interest, tax, depreciation 
and amortisation.

EBIT

EBITDA

EBITDA margin

EBITDA divided by total revenue.

EBITDAR

Revenue less cost of revenues (operating 
expenses). EBITDAR, together with EBITDA, 
is used as a key management indicator.

Employee engagement 
survey

We ask our team members to participate in 
a survey to measure employee engagement.

EPRA (European Public 
Real Estate Association) 

The EPRA reporting metrics analyse performance 
(value, profit and cash flow) given that we have full 
ownership of the majority of our properties. 

EPRA Net asset value 
(EPRA NAV)

EPRA Net Re-
instatement Value 
(EPRA NRV)

EPRA Net Tangible 
Assets (EPRA NTA)

EPRA Net Disposal 
Value (EPRA NDV)

Recognised equity, attributable to the parent 
company’s shareholders, including reversal of 
derivatives, deferred tax asset for derivatives, 
deferred tax liabilities related to the properties 
and revaluation of operating properties.

Recognised equity, attributable to the parent 
company’s shareholders on a fully diluted basis 
adjusted to include properties and other 
investment interests at fair value and to exclude 
certain items not expected to crystallise in a 
long-term investment property business model.

Recognised equity, attributable to the parent 
company’s shareholders on a fully diluted basis 
adjusted to include properties and other 
investment interests at fair value and to exclude 
intangible assets and certain items not expected to 
crystallise based on the Company’s expectations 
for investment property disposals in the future.

Recognised equity, attributable to the parent 
company’s shareholders on a fully diluted basis 
adjusted to include properties, other investment 
interests, deferred tax, financial instruments and 
fixed interest rate debt at disposal value.

EPS

Earnings per share.

Equity/assets ratio

Recognised equity as a percentage of total assets.

EU

Euro/€

The European Union.

The currency of the European Economic and 
Monetary Union.

Exceptional items

Items that are disclosed separately because 
of their size or nature.

Exchange rates

The exchange rates used were obtained from the 
local national banks website.

FF&E

Furniture, fittings and equipment.

182

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020APPENDICES A form of business organisation in which a 
company which already has a successful product 
or service (the franchisor) enters into a continuing 
contractual relationship with other businesses 
(franchisees) operating under the franchisor’s 
trade name and usually with the franchisor’s 
guidance, in exchange for a fee.

Park Plaza® Hotels 
& Resorts

Upper upscale hotel brand. PPHE Hotel Group is 
master franchisee of the Park Plaza® Hotels & 
Resorts brand owned by Radisson Hotel Group. 
PPHE Hotel Group has the exclusive right to 
develop the brand across 56 countries in Europe, 
the Middle East and Africa.  
parkplaza.com

An owner who uses a brand under licence from 
PPHE Hotel Group.

Pipeline

Hotels/rooms that will enter the PPHE Hotel Group 
system at a future date. 

Pound Sterling/£

The currency of the United Kingdom.

Franchise

Franchisee

Goodwill

GRS

PPHE Hotel Group is also referred to as the 
Group and is an international hospitality real 
estate group. Through its subsidiaries, jointly 
controlled entities and associates, the Group 
owns, co-owns, develops, leases, operates and 
franchises hospitality real estate. The Group’s 
primary focus is full-service upscale, upper 
upscale and lifestyle hotels in major gateway cities 
and regional centres, as well as hotel, resort and 
campsite properties in select resort destinations.

Created in early 2018, one of the largest hotel 
companies in the world. Hotel brands owned by 
Radisson Hotel Group are Radisson Collection™, 
Radisson Blu®, Radisson®, Radisson RED®, 
Radisson Individuals, Park Plaza®, Park Inn® by 
Radisson, Country Inn & Suites® by Radisson, and 
Prizeotel. The portfolio of Radisson Hotel Group 
includes more than 1,400 hotels in operation and 
under development, located across 115 countries 
and territories, operating under global hotel 
brands. Jin Jiang International Holdings is the 
majority shareholder of Radisson Hotel Group.  
www.radissonhotelgroup.com

The hotel rewards programme of Radisson Hotel 
Group, including Park Plaza® Hotels & Resorts and 
art’otel®. The programme is owned by Radisson 
Hotel Group. Gold Points® is the name of the 
currency earned through the Radisson RewardsTM 
programme. www.radissonrewards.com

PPHE Hotel Group’s Responsible Business 
strategy is a genuine, active and responsible 
commitment to our environment and society.

Revenue per available room. Total rooms revenue 
divided by net available rooms or ARR x 
occupancy %.

Number of rooms franchised, managed, owned or 
leased by PPHE Hotel Group.

A company over which the Group exercises 
control.

The weighted average number of outstanding 
shares taking into account changes in the number 
of shares outstanding during the year.

The sum of inventories, receivables and payables 
of a trading nature, excluding financing and 
taxation items.

The difference between the consideration given 
for a business and the total of the fair values of 
the separable assets and liabilities comprising 
that business.

Guest Rating Score is the online reputation score 
used by ReviewPro – an industry leader in guest 
intelligence solutions.

Guernsey

The Island of Guernsey.

Hotel revenue

Income units

Like-for-like

Revenue from all revenue-generating activity 
undertaken by managed and owned and 
leased hotels, including room nights, food 
and beverage sales.

Cash flows derived from the net income generated 
by rooms in Park Plaza Westminster Bridge London, 
which have been sold to private investors.

Results achieved through operations that are 
comparable with the operations of the previous 
year. Current years’ reported results are adjusted 
to have an equivalent comparison with previous 
years’ results in the same period, with similar 
seasonality and the same set of hotels.

PPHE Hotel Group

Radisson Hotel Group

Like-for-like hotels 
including renovation

Like-for-like hotels plus hotels under renovation 
during the current and/or previous financial 
year compared.

Radisson RewardsTM

Loan-to-value ratio

LSE

Market capitalisation

Market share

Net debt

Interest-bearing liabilities after deducting cash 
and cash equivalents as a percentage of the 
properties’ market value at the end of the period.

London Stock Exchange. PPHE Hotel Group’s 
shares are traded on the Premium Listing segment 
of the Official List of the UK Listing Authority.

The value attributed to a listed Company by 
multiplying its share price by the number of 
shares in issue.

The amount of total sales of an item or group 
of products by a company in a particular market. 
It is often shown as a percentage, and is a 
good indicator of performance compared 
to competitors in the same market sector.

Borrowings less cash and cash equivalents, 
including the exchange element of the fair value 
of currency swaps hedging the borrowings.

Number of properties Number of owned hotel properties at the end of 

the period.

Number of rooms

Number of rooms in owned hotel properties at the 
end of the period.

Occupancy

Total occupied rooms divided by net available 
rooms or RevPAR divided by ARR.

Online travel agent

Online companies whose websites permit 
consumers to book various travel related services 
directly over the Internet.

parkplaza.com

Brand website for Park Plaza® Hotels & Resorts.

Park Plaza hotel

One hotel from the Park Plaza® Hotels & Resorts 
brand.

Responsible Business

RevPAR

Room count

Subsidiary

Weighted average 
number of shares 
outstanding during the 
year

Working capital

183

STRATEGIC REPORT CORPORATE GOVERNANCE FINANCIAL STATEMENTS APPENDICESPPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020C O N TA C T S

Directors 
Eli Papouchado  

(Non-Executive Chairman)

Yoav Papouchado 

(Alternate Director)

Boris lvesha  

(President & Chief Executive Officer)

Daniel Kos  

 (Chief Financial Officer & Executive Director)

Registered Office
1st and 2nd Floors 
Elizabeth House 
Les Ruettes Brayes 
St. Peter Port 
Guernsey GY1 1EW 
Channel lslands

Kevin McAuliffe  

(Non-Executive Deputy Chairman)

Nigel Keen 

 (Non-Executive Director & Senior 
Independent Director)

Kenneth Bradley 

(Non-Executive Director)

Stephanie Coxon 

(Non-Executive Director)

Nigel Jones 

 (Non-Executive Director & Senior Independent 
Director, retired from the Board on 
19 May 2020)

Dawn Morgan 

 (Non-Executive Director, retired from the 
Board on 30 September 2020)

PPHE Hotel Group 
Motion Building  
Floor 9 
Radarweg 60 
1043 NT Amsterdam 
The Netherlands

T: +31 (0)20 717 8602  
F: +31 (0)20 717 8699  
E: dkos@pphe.com  
pphe.com

Contacts
Daniel Kos 

 (Chief Financial Officer & Executive Director)

Inbar Zilberman 

(Chief Corporate & Legal Officer)

Robert Henke 

 (Executive Vice President Commercial Affairs)

Administrator
C.L. Secretaries Limited 
1st and 2nd Floors 
Elizabeth House 
Les Ruettes Brayes 
St. Peter Port 
Guernsey GY1 1EW 
Channel lslands

Auditors to the Company and reporting accountants
Kost Forer Gabbay & Kasierer 
144 Menachem Begin Road 
Tel-Aviv 6492102 
Israel

Legal advisers to the Company  
as to Guernsey law
Carey Olsen (Guernsey) LLP 
Carey House 
P.O. Box 98 
Les Banques 
St. Peter Port 
Guernsey GY1 4BZ 
Channel lslands

Registrar
Link Market Services (Guernsey) Limited 
Mont Crevelt House 
Bulwer Avenue 
St. Sampson 
Guernsey GY2 4LH 
Channel Islands

Company Secretary
C.L. Secretaries Limited 
1st and 2nd Floors 
Elizabeth House 
Les Ruettes Brayes 
St. Peter Port 
Guernsey GY1 1EW 
Channel lslands

Financial advisers and brokers
J.P. Morgan Cazenove 
25 Bank Street 
Canary Wharf 
London E14 5JP  
United Kingdom

Jefferies International Limited 
Vintners Place 
68 Upper Thames Street  
London EC4V 3BJ

Berenberg 
60 Threadneedle Street 
London EC2R 8HP 
United Kingdom

Public relations
Hudson Sandler LLP 
25 Charterhouse Square 
London EC1M 6AE 
United Kingdom

Useful links 
Company websites
pphe.com 
arenahospitalitygroup.com

For reservations
parkplaza.com 
artotels.com 
arenahotels.com 
arenacampsites.com

Strategic partner
radissonhotelgroup.com

184

PPHE HOTEL GROUP ANNUAL REPORT AND ACCOUNTS 2020APPENDICES Forward-looking statements 
This document may contain certain “forward-looking statements” which reflect the Company’s and/or the Directors’ 
current views with respect to financial performance, business strategy and future plans, both with respect to the Group and 
the sectors and industries in which the Group operates. Statements which include the words “expects”, “intends”, “plans”, 
“believes”, “projects”, “anticipates”, “will”, “targets”, “aims”, “may”, “would”, “could”, “continue” and similar statements are 
of a future or forward-looking nature. All forward-looking statements address matters that involve risks and uncertainties. 
Accordingly, there are or will be important factors that could cause the Group’s actual results to differ materially from those 
indicated in these statements. Any forward-looking statements in this document reflect the Group’s current views with 
respect to future events and are subject to risks, uncertainties and assumptions relating to the Group’s operations, results 
of operations and growth strategy. These forward-looking statements speak only as of the date on which they are made. 
Subject to any legal or regulatory obligations, the Company undertakes no obligation publicly to update or review or revise 
any forward-looking statement, whether as a result of new information, future developments or otherwise. All subsequent 
written and oral forward-looking statements attributable to the Group or individuals acting on behalf of the Group are 
expressly qualified in their entirety by this paragraph. Nothing in this document should be considered as a profit forecast.”

Consultancy, design and production
www.luminous.co.uk

Design and production

www.luminous.co.uk

PPHE Hotel Group 
Motion Building 
Floor 9 
Radarweg 60 
1043 NT Amsterdam, The Netherlands

T: +31 (0)20 717 8602 
E: info@pphe.com 
pphe.com