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Proactis Holding Plc

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Employees 201-500
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FY2018 Annual Report · Proactis Holding Plc
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Annual report  
& accounts  
2018

Faster leaner smarter

“

The Group is the fifth  
largest procurement  
solutions business by revenue 
globally. It now has a 
solution set, operational and 
technological capability to 
serve its customers and grow 
its business in all of the  
major global markets.”

Contents

Business Review

Governance

Accounts

04 
Financial  
Highlights  
& Performance

06
The Team

08
Strategic  
Report

20
Chief Financial  
Officer’s  
Report

26 
Directors’ 
Report

32 
Directors’  
Remuneration 
Report

38 
Corporate 
Governance

51 
Statement 
of Directors’ 
Responsibility

52 
Independent  
Auditor’s Report

56 
Consolidated 
Statement  
of Comprehensive 
Income

58
Consolidated  
Balance Sheet

60
Consolidated 
Statement  
of Changes
in Equity

61
Consolidated Cash  
Flow Statement

62
Notes to the 
Consolidated  
Financial 
Statements

96
Company 
Balance  
Sheet

99
Notes to the  
Company  
Balance Sheet  

109
Secretary  
and Advisers

Financial 
Highlights

Revenue

(2017: £25.4m)

Annualised contracted revenue

£52,200,000
£45.1m

(2017: £22.6m)

New deal activity

64 new names

4

Business Review

Adjusted operating profit

Three year 
cumulative 
average 
growth rate

45%
£13.1m
10.6p
113 deals

Adjusted earnings per share

Upsell 
activity

(2017: £4.3m)

(2017: 9.0p)

5

The
Team

Rodney Potts  
Non-Executive  
Director

Rodney was one of the founders 
and former Chief Executive of CODA 
Group plc, the global provider of 
accounting systems. Rodney is 
a member of the Remuneration 
Committee and the Audit Committee. 

Sophie Tomkins     
Senior Independent 
Non-Executive Director

Sophie is a qualified Chartered 
Accountant, followed by nearly 
two decades as a stockbroker, 
starting at Cazenove & then at 
the more entrepreneurial Collins 
Stewart, and Fairfax, where she 
ran a highly profitable operating 
division. Sophie sits on the Board 
of several AIM listed companies. 
She is Non-Executive Director and 
Audit Committee Chair of both 
Hotel Chocolat Group PLC (retail 
and manufacturing) and Cloudcall 
Group PLC (software), and has 
recently joined the Board of System1 
Group PLC (market research & 
advertising). Sophie is the Chair of 
the Remuneration Committee and a 
member of the Audit Committee. 

Alan Aubrey 
Non-Executive 
Chairman

Alan is the Chief Executive Officer of 
IP Group plc, a FTSE 250 company 
that specialises in commercialising 
intellectual property.  He is also a 
non-executive chairman of Ceres 
Power Holdings plc, a manufacturer 
of advanced solid oxide fuel cells, 
a non-executive director of Avacta 
Group plc, an AIM listed company 
that develops new detection and 
diagnostic devises for the bio-
pharmaceutical markets and a 
non-executive director of Oxford 
Nanopore Technologies, currently 
developing a new generation of 
nanopore-based electronic systems 
for analysis of single molecules.  From 
2008 to 2014, he was also a Non-
Executive Director of the Department 
for Business, Innovation & Skills (BIS).  
Alan is a fellow of the Institute of 
Chartered Accountants of England 
and Wales.  Alan is a member of the 
Remuneration Committee and the 
Chair of the Audit Committee. 

6

Business Review

Hampton Wall  
Chief Executive Officer

Hampton was appointed Chief 
Executive Officer during August 2017, 
following the acquisition of Perfect 
Commerce LLC.  He has more than 
30 years of corporate management, 
business development and 
international M&A experience. He has 
been President and Chief Executive 
Officer of Perfect Commerce for 10 
years and was previously President of 
CorMine LLC, a leading procurement 
services BPO company that acquired 
Perfect Commerce in 2007. Prior 
to CorMine LLC, he held various 
positions at Ferguson Enterprises and 
Wolseley PLC over 17 years, latterly as 
the President of the Corporate Sales 
Division. Hampton is a graduate of 
Wake Forest University. 

Sean McDonough   
Chief Operating Officer

Sean joined the Group as Director 
of Professional Services during 
2005 from Azolve Limited, which 
he co-founded.  Previous roles 
include Director of Professional 
Services for CODA Group plc, 
UK Technical Director for BaaN, 
Head of Professional Services – 
Europe Silknet Limited and VP of 
Professional Services EMEA at Kana 
Communications. 

Tim Sykes    
Chief Financial Officer

Tim is a fellow of the Institute of 
Chartered Accountants of England 
and Wales. Over the last ten years, 
he has built up an expertise within 
the small cap AIM listed market 
with over 25 financial years’ 
experience across 5-10 companies 
as consulting CFO, before joining 
Proactis on a full-time basis 
from January 2016.  Prior to that, 
he held senior positions within 
corporate finance at KPMG and as 
Commercial Director at Mountain 
Warehouse.

7

Strategic
Report

The Group continues to deliver on 
its ambitious long-term strategy of 
building a global business focussed 
on delivering value to its customers 
through the digital transformation 
of their procurement systems and 
processes through the application of 
technology.

The Group is the fifth largest procurement solutions 
business by revenue, globally, and now has a solution set 
and operational and technological capability to serve its 
customers and grow its business in all of the major global 
markets.  

The Group’s core strategic proposition to its shareholders is 
to deliver a business exhibiting profitable, cash generative 
organic growth with a high level of visibility through 
contracted forward revenue.  The critical success factors in 
delivering this proposition are a combination of building 
market relevant solutions supported by strong new business 
execution teams and customer management processes 
designed to sustain long-term relationships.

The Group’s strategy is to supplement this core proposition 
with complementary acquisitions.  The acquisition of Perfect  
Commerce, LLC (“Perfect”) at the beginning of the period 
was highly complementary and yet transformational in scale 
with the combination creating a new group and, with it, a 
new global player in the market.  Prior to that, the Group’s 
acquisition track record was focused on relatively small-
scale complementary bolt-on solutions and consolidation 
within the UK market.  The Group’s acquisition strategy 
continued shortly after the end of the reporting period with 
the completion of the acquisition of Esize Holdings B.V. 
(“Esize”).  This acquisition serves to consolidate the Dutch 
market and provide a mature growth platform for Northern 
Europe.

The Board’s priority, during 2018, has been concentrated 
on maintaining new business momentum and customer 
service whilst executing on its integration plan.  The 
integration plan included the creation of a single-branded 
group and the arrangement of regional commercial and 
customer facing operational teams supported by a centrally 
managed service team providing product, technological 
infrastructure and corporate services.  This organisational 
structure is designed to maintain a high level of service to 
customers in order to maximise retention and also to realise 
substantial cost savings through the removal of duplicated 
and unproductive costs as the two businesses are merged.  
The execution of the plan has been substantially completed 
and the Board looks forward to returning the Group’s full 
attention to the delivery of its core proposition.

8

 
Business Review
Business Review

Growth strategy

The Group’s growth strategy remains 
unchanged and is as follows:

Drive growth in its businesses through the delivery of 
best in class procurement solutions to new customers;

Retain existing customers through high levels of 
support and service offerings and, with an energetic 
approach to the up-selling of the Group’s extensive 
range of solutions, an opportunity to create even 
broader and deeper customer relationships;

Utilise the Group’s acquired networking technology 
to open up a vast new opportunity, through the 
provision of value added services to its customers’ 
supply chains; and

Undertake selective M&A activity with a focus on 
complementary customer bases, solutions and 
technologies.

9

Strategic
Performance

The acquisition of Perfect was 
transformational and the resultant 
integration programme has fundamentally 
changed the organisational structures 
of both businesses, yielding territory 
led commercial and operational growth 
teams and a leverageable centralised 
infrastructure of technology and corporate 
services to support those teams.  

As a result of the integration programme, the Group realised 
£5.1m of annualised cost savings net of re-investment, which 
was in line with the Board’s expectations and which was one 
of the key elements of the strategic rationale for the business 
combination.  An analysis of the nature of these cost savings 
is provided within the Chief Financial Officer’s report.

Through this period, the Group’s reported revenues increased 
by 106% to £52.2m (2017: £25.4m) and the Group’s long-
term revenue growth performance accelerated with a three-
year cumulative average growth rate of 45% (2017: 36%).  
A financial analysis of revenue growth is set out within the 
Chief Financial Officer’s report. 

A primary indicator of value creation and also of forward 
years’ organic growth (where organic growth is measured 
in terms of growth in reported revenue) is the rate and 
value of new deal intake and upselling activity.  Due to 
the Group’s business model having shifted substantially 
toward a fully subscription-based model, new and upsell 
deals signed during the year contribute relatively little to 
that year’s reported revenue and, hence, its organic growth 
performance but more toward the subsequent year because 
revenue is recognised evenly over the long-term contract 
rather than up front.  This model is, however, critical to the 
Group for long-term value.

10

Business Review

Note: The definition of segment is described in 
detail in the Chief Financial Officer’s report

UK segment

EU segment

US segment

Year ended 31 July 2018

Year ended 31 July 2017

TCV of new 
name deals 

TCV of new 
name deals 

TCV of new 
name deals 

Number of new 
name deals 

£5.2m

£0.8m

1£2.7m

45

7

112

£4.1m

-

-

54

-

-

Note 1: For 2018, the US segment includes 7 new name deals (with an TCV of £0.8m) from the Group’s US based reverse auctions 
business which was included within the UK segment during the prior year.

Note: The definition of segment is described in 
detail in the Chief Financial Officer’s report

Year ended 31 July 2018

Year ended 31 July 2017

TCV of upsell 
deals 

Number of 
upsell deals 

TCV of  
upsell deals 

Number of 
upsell deals 

UK segment

EU segment

US segment

£2.5m

£0.9m

-

99

14

-

£2.8m

-

-

110

-

-

Note 1: For 2018, the US segment includes 7 new name deals (with an TCV of £0.8m) from the Group’s US based reverse auctions 
business which was included within the UK segment during the prior year.

The Group secured 64 new names (2017: 54) of which 55 
(2017: 44) were subscription deals.  The aggregate total 
contract value (‘TCV’) sold was £8.7m (2017: £4.1m) of which 
£2.0m (2017: £1.2m) was recognised during the year.   Deal 
volumes and average deal value returned to normalised 
levels after a relatively slow performance in the prior year (as 
was described at the time).

The number of upsell deals sold to existing customers 
remained at the strong levels experienced in the prior year 
with 113 (2017: 110) and the TCV sold was £3.4m (2017: 
£2.8m).

The Board is satisfied with the level and value of new names 
and upsell deals during the year and is confident that this 
can be sustained and optimistic that it may be advanced, 
specifically in the US, German and French markets. This 
follows the Group’s investment in the marketing and sales 
capacity and the recent development of its go-to-market 
strategy in those markets. 

Whilst the volume and value of new business and upsells are 
good indicators of market traction and growth, the retention 
of existing customers remains of vital importance to short-
term revenue and long-term value protection.  Therefore, it 
was disappointing to have been relatively unsuccessful in this 
element of performance during the year.  This was illustrated 
by the loss of two of the Group’s largest customers during 
December 2017 which the Board believes was a result of the 
exceptional circumstances related to the specific customer 
relationships and the solution sets deployed.  The Board 
considers that these issues are not generally replicated within 
the wider customer group and that, consequently, retention 

rates will continue at more normalised levels.  Further, where 
those or similar issues are present, the Board considers that 
the Group’s customer relationships are strong enough to be 
able to identify them in sufficient time so that they can be 
addressed or, if not, revenue loss can be forecast sufficiently 
in advance to be managed out in an orderly fashion.

The Group has incurred significant non-core net expenditure 
and cash flows through its M&A activity and through 
the process of realising the cost savings arising from the 
integration programme.  This makes visibility of underlying 
profitability and cash flows more challenging to present and 
necessitates a deep analysis of the cost base incurred and 
the associated cash flows during the year.

Following this analysis, the Group Adjusted EBITDA was 
£17.3m (2017: £7.9m), in line with expectations.  As identified 
at the time of the acquisition of Perfect, the Group has 
realised approximately £5.1m of annualised cost savings 
from its integration programme and was able to leverage the 
fixed element of its cost base to deliver improved profitability 
margins with Group Adjusted EBITDA margin increasing 
to 33% (2017: 31%).  Further, the Group Adjusted Free Cash 
Flow was £8.5m (2017: £3.2m).  The Board considers this 
financial performance to be extremely strong and one that is 
sustainable.

The analysis of the non-core net expenditure and the 
definition of Group Adjusted EBITDA and Group Adjusted 
Free Cash Flow and other alternative performance measures 
are included within the Chief Financial Officer’s report and 
Additional information. 

11

 
 
 
 
 
 
 
 
Perpetual and 
subscription 
licence and 
services models

The Group continues to offer the 
choice of business model between 
perpetual and subscription licences, 
delivered on its Cloud technology 
platform or on premise, as well as 
associated services.  

The mix of business is now weighted heavily toward 
subscription licences with only £0.2m of the £8.7m new 
deal TCV coming from new perpetual licences and £0.5m 
from £3.4m from upselling perpetual licences.  This profile 
is highly advantageous to the Group’s long-term value 
creation objectives.

Buyer and 
supplier  
solutions

The Group’s position as a leading 
spend management and B2B 
e-commerce solution provider 
has been further enhanced by 
the continued addition of new 
functionality and features, the 
continually evolving UI/UX, the 
introduction of mobile applications 
and the increasing requirements 
around security and data protection.

These additions are largely customer driven and our 
customer engagement process is critical to the Group’s 
solution roadmap.

A further element of the strategic rationale for the 
acquisition of Perfect included its business networking 
technology, a potentially vital element of the Group’s 
strategy to deliver digital transformation technologies to 
its customers.  The Group had, hitherto, struggled to create 
its own technology in this area.  The Board is focussed 
on realising the value from the commercial and technical 
opportunities of these specific capabilities within the 
enlarged Group.

Ongoing investment has enabled the Group to move ahead 
of the competition by offering a truly “end-to-end” suite of 
software.  The Group is in a very strong competitive position 
and will continue to invest to maintain that position.

12

Markets

The Group offers true multi-company, 
multi-currency and multi-language 
capabilities and this remains an 
essential differentiator as the Group 
increases its presence across more 
sectors worldwide.

During 2018 deals were sold to customers operating across 
several continents and many different sectors. 

The Group competes on various levels; local vendors, 
Enterprise Resource Planning (“ERP”) vendors and 
international procurement vendors and this mix makes for 
an extremely competitive environment.  The “end-to-end” 
message and tight integration techniques mitigate this and 
positions the Group as a cost-effective solution against 
both big ticket, consultancy led ERP vendors, international 
procurement vendors’ solutions and potential multi-vendor 
software led solutions.  This value proposition is particularly 
compelling for the mid-market sized commercial and public 
sector market segments, both of which the Group is focused 
on and performs well in.

The Group’s go-to-market strategy is based on a targeted 
and efficient deployment of its marketing and sales 
resource within each market segment it operates in.  Within 
those segments, the Group seeks to maximise its return 
by selecting verticals where its solutions fit well and are 
referenceable and, with thorough research and with 
experiential grounding, can attain a leading position as the 
default provider.  This strategy is at varying levels of maturity 
within the Group’s territories and the Board looks forward to 
the potential accelerated growth rates that could result.  

Business Review

13

 
M&A strategy 
and activity

The Group’s M&A strategy is to  
acquire businesses that fit strict 
selection criteria based around  
the following principles:

Consolidation of complementary customer bases 
and solutions - the procurement space is sufficiently 
fragmented to offer significant scope for this; 

Businesses with long-term customer relationships, ideally 
contracted and with a proven track record of retention 
and renewal;

Technology led solutions and service offerings that are 
complementary to the Group’s existing offering; and

Technology that is compatible with the Group’s existing 
technology.

Within this framework, the Group has made eight 
acquisitions between February 2014 and August 2018 and 
all are integrated as products or services within the Group’s 
solution portfolio and have compatible technologies.

As described above, the acquisition of Perfect was 
transformational due to its size and was much more 
substantial than previous transactions.  The resultant 
business, a new global player, is now an established 
organisational platform and is in an extremely strong 
operational position of being able to continue its M&A 
strategy as a market consolidator.  Further, the Group has a 
deep understanding of its market which allows it to identify 
appropriate target businesses and to build relationships with 
a view to acquisition. 

The Board is mindful that, despite the obvious potential 
accelerated growth that can be delivered, further M&A 
activity at this point could be too punitive from an equity 
dilution perspective and, although the Group has some 
further debt capacity, the Board is reluctant to increase 
gearing further at this time.

Perfect

The Group acquired Perfect, a provider of spend 
management and networking solutions, on 4 August 2017. 
Accordingly, Perfect has contributed to the performance of 
the Group for the whole of the financial year.

This acquisition has positioned Proactis to leverage Perfect’s 
extensive international capabilities which sees it serve 
approximately 150 customers, with over 1.3 million users 
across more than 80 countries, 20 languages and 100 
currencies.  As part of the acquisition of Perfect, the Group 
acquired Hubwoo SA (‘Hubwoo’), which brought substantial 
business networking capabilities through its proprietary 
technology, The Business Network (‘TBN’), and which 
accelerates the Company’s market position in the supply 
side.  Previous to this, Proactis was pre-dominantly UK 
based with a limited US presence.  However, now, the Board 
believes that the Group can become a leading provider 
of spend management solutions globally, from scaled 
operations in each of the main global markets of the United 
States, the United Kingdom and in mainland Europe.

The benefits of the combination include:

An increased scale, geographic footprint, customer 
opportunity and solution set;

Meaningful and multiple commercial and operational 
efficiencies with net annualised cost savings of 
approximately £5.1 million;

Significant cross-sell / up-sell opportunities; and

 Strengthened supplier commerce opportunity through 
TBN.

The enhanced solution set arising through the combination 
and the increased reach into the new territories offers a solid 
platform to continue to execute the Group’s growth strategy.  

14

Esize

The Group acquired Esize, a provider of spend 
management solutions, on 6 August 2018.  Accordingly, 
Esize has not contributed to the performance of the Group 
during the financial year.

Esize is a recognised territory leader in the Netherlands 
with some referenceability in Germany and Belgium.  Its 
solutions cover the full procurement cycle for indirect 
spend and provides the Group with additional capabilities 
in the travel and expense management and contract 
labour markets.  These two markets are adjacent to and 
of an equivalent size to the Group’s core indirect product 
procurement proposition.  The Board believes that 
they will become increasingly important to mid-market 
buyside customers going forward.  It has approximately 
60 customers across the private and public sectors and 
approximately 50 employees. 

Esize has a SaaS based business model, which is 
consistent with the Group’s and which delivers high levels 
of contracted annual recurring revenue with high retention 
rates.  Esize’s recent growth rates have been above 10% 
per annum and it has historically delivered comparable 
profitability margins to the Group. 

The acquisition will also benefit the Group by creating 
a scaled operation in the Netherlands, where it will 
consolidate its existing operations.

Business Review

Supplier 
opportunity 

The Group has a mid-term strategic 
objective to deliver value added 
services to a new customer group, the 
suppliers of its buy side customers.  

The acquisition of Perfect (and, previously, Millstream) 
greatly enhanced the Group’s commercial and operational 
understanding of this new customer group and also the 
opportunities to access it.  The Group is determining its 
tactical plans to maximise its opportunities through:

The acquisition of Perfect and, previously, Millstream 
is already delivering supplier side revenues and the 
complementary nature of the solution portfolio provides 
excellent cross-sell opportunities to be realised during 
the coming years.  Small scale cross-selling activity 
has already begun with an additional solution being 
launched into the Millstream customer base designed 
to aide churn rates and to create incremental sales 
opportunities for Millstream’s Tenders Direct customer 
base;

Suppliers that are already connected to TBN and that 
are already paying for connections and transactions 
with their connected customers are being marketed 
to in order create more connections with the Proactis 
customer base; 

TBN has been selected as the Group’s principal 
networking technology and the forward roadmap for 
application to the Proactis customer base is under 
development; and

The Group intends to offer an accelerated payment 
service to suppliers to facilitate growth or working 
capital benefits in return for a small discount.  This 
opportunity has been previously deferred because of 
the technology transition referred to in the previous 
paragraph.  The Board considers that this is a significant 
opportunity and the Group is now in a position to pursue 
it vigorously with new resource being recruited and 
permanent re-allocation of existing capacity planned.

The technology and commercial model acquired with Perfect 
is much more advanced than Proactis’ own equivalent 
technology and commercial model and the Board believes 
that the realisation of the supplier opportunity within the 
Proactis customer base will, as a result, be de-risked through 
the adoption of this technology and commercial model.  

15

Corporate 
Governance

As part of the corporate governance 
review that the Board undertook 
earlier this year, the Company was 
pleased to announce the appointment 
of Sophie Tomkins as Senior 
Independent Non-Executive Director.

Sophie has considerable public markets experience, gained 
through a 17-year career in the City. Sophie is a Non-
Executive Director of Hotel Chocolat Group PLC, Cloudcall 
Group PLC and System1 Group PLC.  Previous experience 
includes roles with Cazenove & Co, Collins Stewart and 
Fairfax. Sophie is a qualified Chartered Accountant and a 
fellow of the Chartered Institute for Securities and Investment. 
Sophie is the chair of the Remuneration Committee and is a 
member of the Audit Committee.  

Following the appointment of Sophie, the Board consists of 
six directors of which three are executive and three are non-
executive.  The Board acknowledges that independence is a 
skill set that complements the overall balance of the Board 
and it intends to appoint a further independent non-executive 
director as Chair of the Audit Committee in due course, where 
the Board will consider age, skills, background, ethnicity and 
gender as part of this process in order to promote greater 
diversity.  The Board is supported by two committees: audit 
and remuneration. 

Brexit

The Group has significant operations 
and customers based within the EU, 
UK and US.

Whilst there is a current uncertainty as to what a post-
Brexit political and commercial environment might look 
like, the Board considers that the Group is unlikely to 
be impacted significantly by Brexit.  The Group largely 
does not import or export goods or services across the 
EU border, however that might be determined when 
considering the current debates.  Further, its solutions are 
designed to enable its customers to trade across the EU 
border, as presently defined, or any other border for that 
matter and any change to the definition of the EU border is 
catered for within its workflow design.

16

 
Business Review

17

Summary 
& Outlook

The activities during the year have 
culminated in the transformation of 
Proactis into a truly global leader in 
the market.  

The Group has continued to execute its strategy and has 
grown substantially with a strong rate of new business 
wins demonstrating the market relevance of its solution 
set and strength of its go-to-market strategy.  This level of 
performance signals positively for short-term organic revenue 
growth in the current year and the Group’s investment in 
marketing and sales capacity, alongside its maturing go-
to-market strategy for the US, German and French markets, 
offers great potential for enhanced value creation for the 
longer term.  This has been achieved whilst undertaking a 
fundamental restructuring of the Group’s operations which 
demonstrates the Group’s ability to manage M&A.

The Board notes that the Group’s solutions are being 
deployed more deeply and widely within the customer base 
through an impressive rate of upsell activity which, along 
with an improving retention performance, signals well for the 
future.  

This revenue is being delivered efficiently and profitably 
and the Group has delivered strong underlying operating 
margins and an impressive and sustainable underlying cash 
realisation performance.

Over the coming year, the Group will look to accelerate 
organic growth as its go-to-market strategies in the US, 
Germany and France mature and as the Group starts to 
access and deliver value added services to a new customer 
group, the suppliers of its 1,100 buy side customers.  The scope 
for growth in this part of the Group’s business is extremely 
exciting.

The Board is pleased with the Group’s present momentum 
and, whilst aware of its recent retention performance, is 
confident that the Group is in a strong position to capitalise 
on the opportunities open to it.

18

Alan Aubrey 
Non-Executive Chairman

Hampton Wall 
Chief Executive Officer 

30 October 2018

Business Review

“

The activities during the 
year have culminated in 
the transformation of 
Proactis into a truly global 
leader in the market.  ”

19

Chief Financial 
Officer’s Report

Results for the year, performance analysis 
and key performance indicators

Growth

The Group’s reported revenues increased by 106% to £52.2m 
(2017: £25.4m) and the Group’s long-term revenue growth 
performance accelerated with a three-year cumulative 
average growth rate of 45% (2017: 36%).  

 organic growth is a function of three principle variables; 
new name deals, upsell deals and retention and the 
combination of these measures provide a balanced view 
on the growth drivers of the business; but

It is necessary to consider a number of different key 
performance indicators in order to get a full understanding of 
the Group’s growth performance because:

 the Groups’ strategy is to grow by a combination of 
organic and inorganic means and therefore total reported 
revenue is a key performance indicator as the Group looks 
to continue to drive toward scale;

 the Group’s core proposition is to deliver an organic 
growth business;

 there are often substantial timing differences between 
the signing of a (new name or upsell) deal and the 
subsequent recognition of revenue arising from it.  These 
timing differences are routinely as long as 6-12 months; 
and

 revenue recognition policies for different licence types 
or revenue streams varies and can influence the impact 
of (new name and upsell) deals in any one accounting 
period. 

The Board monitors the Group’s growth performance through a combination of several key performance indicators as follows:

TCV of new name deals

Number of new name deals

TCV of upsell deals

Number of upsell deals

Reported revenue

Reported revenue growth

CAGR 3-year revenue growth

Total deal value signed

Organic revenue growth1

Year ended  
31 July 2018 

Year ended  
31 July 2017 

Year ended  
31 July 2016 

£8.7m

64

£3.4m

113

£52.2m

106%

45%

£12.1m

Nil%

£4.1m

54

£2.8m

110

£25.4m

31%

36%

£6.9m

7%

£6.8m

63

£2.4m

95

£19.4m

13%

34%

£9.2m

7%

Note 1: Measured in terms of revenue recognised in the income statement and excluding the effects of foreign exchange differences 
and the full year effect of the acquisition of Millstream Associates Limited during November 2016.

20

 
 
 
Business Review

This key performance indicator is the Group’s estimate of the 
annualised run rate of subscription, managed service, support 
and hosting revenues currently contracted with the Group and 
is often referred to as Annual Recurring Revenue (‘ARR’) and can 
be analysed as follows:

As at 31 July 2018

UK segment

EU segment

US segment

Buyer 
revenue 
£m 

Supplier 
revenue 
£m 

14.0

11.7

11.0

36.7

4.2

4.2

-

8.4

Total 
£m 

18.2

15.9

11.0

45.1

Gross margin

The presentation of the Group’s reported results does not 
include the sub-total of gross profit in order to better reflect 
the reality of the Group’s operational performance.  However, 
gross margin is a relevant measure of performance when 
considered as revenues less cost of third party revenue share 
or products.

The Group’s business partners and its own direct sales effort 
sold contracts under both the subscription and perpetual 
business models.  Whilst selling directly, the businesses 
acquired with Perfect include an element of non-authored 
products and, accordingly, the revenue from those businesses 
delivers comparatively high gross margins, as defined above.  
Consequently, gross margins have continued to improve 
through the mix shift toward direct selling of authored 
product.  The combined effect of these factors was that the 
Group reported an improved gross margin (as defined above) 
over all of 89% (2017: 86%).  The Board anticipates that this 
trend toward directly sold authored product will continue and 
that gross margin will, consequently, improve over time.

The combination of these issues often means that revenue 
recognised in the income statement is largely a function of 
the (new name and upsell) deals signed in the previous year 
rather than the year in which the (new name and upsell) deals 
were actually signed.  This is illustrated on page 20 with the 
relationship between organic growth in the current year and 
(new name and upsell) deal volumes and value signed in the 
prior year.

The Board also considers that retention of existing customers 
is a key performance indicator and the measure of this 
indicator is included routinely within its internal financial 
reporting dashboard.  The Board acknowledges that this 
year’s performance against this measure has fallen short of 
the normal levels of retention historically achieved, largely 
through the exceptional circumstances resulting in the loss of 
two large customers during December 2017 but reports that 
this measure has recovered to more normalised levels since 
then.  The Board expects that this more normalised level of 
retention is sustainable for the foreseeable future. 

The Group’s revenues will, in future periods, be reported by 
market segment using the year ended 31 July 2018 as the  
base year.

Year ended 31 July 2018

UK segment

EU segment

US segment

Buyer 
revenue 
£m 

Supplier 
revenue 
£m 

16.2

12.0

14.6

42.8

4.2

5.2

-

9.4

Total 
£m 

20.4

17.2

14.6

52.2

Revenue visibility

The level of visibility over future revenue is crucially important 
to the Group as it can provide:

 An indicator to investors of the amount of revenue from 
new business required to be won in order to hit market 
expectations in future periods;

 An indicator to the Group’s bank, HSBC Bank plc, in its 
deliberations as to the level of debt that the business can 
conservatively support and hence assist in the overall 
return to investors; and

 An indicator to the Group’s customers, suppliers and 
associates of the overall strength of the Group.  

21

 
 
 
 
 
 
Staff costs and other operating expenses

The aggregate of staff costs and other operating expenses (excluding depreciation of property, plant and equipment and 
amortisation of intangible assets) increased during the year to £33.0m (2017: £20.9m) with Perfect contributing £18.6m (2017: 
£Nil).  Each of the two years ending 31 July 2018 has included significant items of income or expenditure associated primarily with 
the Group’s acquisition activity and the resultant integration programme (together, “non-core net expenditure”).  

The Board has estimated the impact of this non-core net expenditure on the aggregate of staff costs and other operating expenses  
as follows:

Aggregate of staff costs and other operating expenses (reported)

Non-core net expenditure

Aggregate of staff costs and other operating expenses  
(excluding non-core net expenditure)

Non-core net expenditure (see note 5) can be analysed as follows:

Expenses of acquisition related activities

Costs of restructuring the Group’s operations – staff

Costs of restructuring the Group’s operations – other

Legal and professional fees

Fair value movement on forward contract on acquisition of Perfect

Year ended  
31 July 2018  
£m

Year ended  
31 July 2017 
£m

33.0

(3.6)

29.4

20.9

(6.8)

14.1

Year ended  
31 July 2018  
£m

Year ended  
31 July 2017 
£m

0.7

1.6

1.6

0.4

(0.7)

3.6

4.3

0.7

-

-

1.8

6.8

Approximately £1.2m of this non-core net expenditure was 
incurred in realising the £5.1m of annualised cost savings net of 
re-investment. 

These annualised cost savings net of re-investment were made 
throughout the course of the year ended 31 July 2018 and the 
Board estimates that the benefit during the year was as follows:

An analysis of these annualised cost savings net of re-investment 
is as follows:

£m

Senior management

Off-shore customer support

IT operations

Finance and corporate administration

Sales and account management

Other operations

Annualised cost savings net of re-investment

0.5

0.1

0.9

0.7

1.0

1.9

5.1

Senior management

Off-shore customer support

IT operations

Finance and corporate administration

Sales and account management

Other operations

Estimated benefit of annualised cost savings 
net of re-investment during the year

£m

0.4

0.1

0.7

0.6

0.5

1.4

3.7

Capitalised development costs and costs of software for own use were £5.7m (2017: £2.8m).  The income statement includes a total 
charge for the amortisation of capitalised development costs and costs of software for own use of £4.7m (2017: £2.4m).

22

 
 
  
 
  
 
Business Review

Depreciation of property, plant and 
equipment

The charge to depreciation of property, plant and equipment 
increased to £0.5m (2017: £0.2m) due to the depreciation of 
property, plant and equipment acquired with Perfect.  The 
total cost of property, plant and equipment acquired with 
Perfect was £0.6m and the depreciation charge for the year 
ending 31 July 2018 on that property, plant and equipment 
was £0.3m. 

Amortisation of intangible assets

The charge to amortisation of intangible assets increased to 
£7.9m (2017: £3.3m) due to the amortisation of separately 
identifiable intangible assets acquired with Perfect.  The total 
of separately identifiable intangible asset value recognised 
was £26.4m and the amortisation charge for the year ending 
31 July 2018 on those assets was £4.5m. Included within the 
total asset value recognised was £3.0m related to a fair value 
uplift for the software acquired using a relief from royalty 
method and the associated increased amortisation charge 
during the year was £1.0m.  The fair value uplift has the effect 
of incrementally increasing the cost of software capitalised 
over and above the Group’s normal accounting methods and 
the Board considers that the associated amortisation charge 
is non-core expenditure (see Additional information). 

Interest

The Group incurred a net interest charge of £1.1m (2017: 
£0.1m) of which £1.0m (2017: £0.1m) was bank interest 
resulting from the Group’s increased level of gearing following 
the acquisition of Perfect.   The other element relates to the 
convertible loan notes issued to continuing management 
of Perfect and which will cease on 1 January 2019 following 
conversion. 

The Group’s £45m debt facility, which was extended shortly 
after the year end following the acquisition of Esize, was 
provided by HSBC bank plc (‘HSBC’) and included a £15.0 
million term loan, repayable over five years with a coupon 
rate of 1.95 per cent. over LIBOR, and a £30.0 million 
revolving credit facility, repayable after five years with a 
ratcheted coupon rate no lower than 1.75 per cent. over 
LIBOR and no higher than 2.5 per cent. over LIBOR. 

Taxation

The Group has reported a net credit in its income statement 
of £1.6m (2017: net charge £0.02m) resulting primarily from 
a change in estimate of forward income tax rates and the 
resultant reduced deferred tax liabilities (see note 9).  

The Group’s charge to current year income tax was £0.9m 
which was an effective rate of 7% against chargeable 
profit before tax of £12.8m.  This is well below the weighted 
average income tax rate for the jurisdictions that the Group 
operates in because of the utilisation of tax losses and 
allowances within the Group which the Board considers will 
provide long-term benefit.  

Accordingly, the Group has continued to recognise certain 
deferred tax assets related to tax losses that were not 
previously recognised of £1.3m (2017: £0.5m) and this has 
largely offset the current year income tax charge.

Reported profit and Group Adjusted 
profit performance

The Board considers that each of the two years ended 31 
July 2018 have been significantly impacted by non-core net 
expenditure incurred primarily as part the Group’s acquisition 
activity and the resultant integration programmes.  A 
summary of the various profit measures is set out below.

Earnings before interest, tax, depreciation and amortisation (‘EBITDA’)

Operating profit/(loss)

Profit/(loss) before tax

Profit/(loss) after tax

Earnings/(loss) per share (see note 10)

Note 1: See Additional Information.

Year ended 31 July 2018

Year ended 31 July 2017

Reported

1Adjusted

Reported

Adjusted

£13.6m

£17.3m

£4.9m

£13.1m

£3.7m

£12.0m

£5.4m

£9.9m

5.4p

10.6p

£0.9m

(£2.6m)

(£2.7m)

(£2.8m)

(5.9p)

£7.9m

£4.3m

£4.2m

£4.2m

9.0p

23

Cash flow

The Group reported net cash from operating activities of £8.4m (2017: £4.7m) which is higher than the reported operating profit 
of the Group of £4.9m (2017: loss £2.6m).  Cash flows for the year ended 31 July 2018 were affected by costs that were charged in 
the income statement during the year ended 31 July 2017 and accrued at 31 July 2017 but paid during the year ended 31 July 2018.  
The cash flow for the year ended 31 July 2018 was also impacted by non-core net expenditure charged to the income statement 
during the year ended 31 July 2018 related principally to the integration programme. 

An analysis of the Group Adjusted Free Cash Flow is as follows:

Year ended  
31 July 2018  
£m

Year ended  
31 July 2017 
£m

Reported net cash flow from operating activities

- Non-core net expenditure incurred in prior year but paid in current year

- Non-core net expenditure charged and paid within the same year

Adjusted net cash flow from operating activities

- Purchase of plant and equipment and intangible assets

- Development expenditure capitalised

Adjusted Group Net Free Cash Flow

The Group paid a cash dividend of £1.3m (2017: £0.6m) to its equity investors.

8.4

3.6

3.3 

15.3

(1.1)

(5.7)

8.5

4.7

-

1.4

6.1

(0.1)

(2.8)

3.2

Acquisition of Perfect

Hubwoo SA (“Hubwoo”) 

The Group acquired Perfect on 4 August 2017 for a gross 
consideration of $132.5m including additional consideration 
of $5.0m which was paid following the delivery of certain 
commercial milestones.  The net consideration was $126.2m 
with Perfect having cash of $6.3m on its balance sheet at the 
date of acquisition.

The cash consideration for the acquisition was funded by 
the combination of a placing of new Ordinary shares raising 
approximately £67.9 million (net of expenses), from debt of 
£29.9m, drawn from its then £45m debt facility provided 
by HSBC and from and by the issue £3.8m ($5.0m) of 
convertible loan notes to two members of the continuing 
management team. 

As part of the acquisition of Perfect, the Group acquired 
a controlling interest in Hubwoo, a French company listed 
on the Euronext market in France.  On completion of the 
acquisition of Perfect, the Group became the indirect holder 
of approximately 79 per cent of the share capital and voting 
rights of Hubwoo which triggered a mandatory tender offer 
for those remaining Hubwoo shares that were not owned.

During February 2018, the Group undertook its mandatory 
tender offer at a price of 20 Euro cents per share and 
acquired a further 10 per cent of the share capital and voting 
rights of Hubwoo, making approximately 89 per cent in 
total.  The total cost of the acquisition of the shares was 
approximately €2.6m (£2.3m) and the associated costs of the 
transaction were €0.2m (£0.2m).

24

 
 
 
 
 
 
 
 
 
Business Review

Earnings per share

Basic earnings per share was 5.4p (2017: loss per share 5.9p).  
The Group reports an adjusted earnings per share measure 
(see note 10) of 10.6p (2017: 9.0p) to take account of non-core 
net expenditure and other factors. 

Dividend policy

Subject to approval at the General Meeting of Shareholders 
to be held on 19 December 2018, a final dividend of 1.5p 
(2017: 1.4p) per ordinary share is proposed and will be paid 
on 22 January 2019 to shareholders on the register at 28 
December 2018. The corresponding ex-dividend date is 27 
December 2018.  

Treasury Policy

Subject to approval at the General Meeting of Shareholders 
The Group manages its cash position in a manner designed 
to minimise interest payable on its structured finance 
facilities.  Surplus cash funds are used to reduce debt.

Tim Sykes  
Chief Financial Officer

30 October 2018

Acquisition of Proactis Benelux BV 
(“BV”) 

The Group acquired BV on 24 October 2017 for a gross 
consideration of £1.9m including an estimated contingent 
consideration of £1.5m.  The net cash consideration was 
£1.6m with BV having cash or cash equivalents of £0.3m on 
its balance sheet at the date of acquisition.

The cash consideration was funded from the Group’s existing 
facilities. 

Acquisition of Esize

The Group acquired Esize on 6 August 2018 for an 
aggregate consideration of €14.2m with an additional 
consideration of up to €1.0m depending on certain post-
acquisition deliverables.  The net consideration was €14.0m 
with Esize having cash of €0.2m on its balance sheet at the 
date of acquisition.

In order to facilitate the acquisition of Esize, the Group 
extended its bank facilities with HSBC creating a new £50m 
debt facility including a £15.0m term loan, repayable over 
four remaining years with a coupon rate of 1.95% over 
LIBOR, and a £35m revolving credit facility, repayable after 
four remaining years with a ratcheted coupon rate of at least 
1.75% over LIBOR and no higher than 2.5% over LIBOR.

The consideration for the acquisition was funded from the 
Group’s own cash resources and from debt of €9.6m drawn 
from the extended £50m debt facility provided by HSBC, 
from and by the issue of a €3.0m of convertible loan notes 
and by the issue of 1,292,491 new Ordinary shares. 

Net bank debt

The Group reported net bank debt of £29.3m at 31 July 2018, 
comprising cash balances of £9.6m and gross bank debt of 
£38.9m of which £3.0m is payable within one year.  

The analysis of net bank debt above excludes the $5.0m 
(approximately £3.8m) convertible loan notes issued to 
the continuing members of the management team of 
Perfect because the Group has received notices from those 
individuals to convert, unconditionally, into an aggregate of 
2,360,728 new Ordinary shares between 1 January 2019 and 
10 January 2019.  

It also excludes the impact of the increase in net bank 
debt resulting from the acquisition of Esize immediately 
following the year end which increased net bank debt by 
approximately £8.6m (€9.6m). 

25

Directors’
Report

The Directors present their report and the audited 
financial statements for the year ended 31 July 2018.

Company activity and review

The principal activity of the Group is the development and 
sale of business software, installation and related services.  

A review of the Group’s operations and future prospects 
is covered in the Strategic Report and the Chief Financial 
Officer’s Report.  Specifically, this includes sections on 
strategy and markets and the Chief Financial Officer’s Report 
considers key risks and key performance indicators.. 

Financial results

Details of the Group’s financial results and position are set 
out in the Consolidated Income Statement, other primary 
statements and in the Notes to the Financial Statements on 
pages 62 to 95.

The Directors have reviewed the results for the years ended 
31 July 2018 and 31 July 2017, including the annual report 
and accounts, preliminary results statement and the report 
from the external auditor. In reviewing the statements 
and determining whether they were fair, balanced and 
understandable, the Directors considered the work and 
recommendations of management as well as the report from 
the external auditor. 

Enhanced business review

The Companies Act 2006 requires that the Directors present 
an enhanced business review.  These enhancements are 
provided within the Strategic Report and the Chief Financial 
Officer’s Report. 

Dividend policy

dividend of 1.5p (2017: 1.4p) per Ordinary share is proposed 
and will be paid on 22 January 2019 to shareholders on the 
register at 28 December 2018.  The corresponding ex-dividend 
date is 27 December 2018. The Board considers, based on its 
budgets and forecasts, that the level of distributable reserves 
at the proposed date of payment of the proposed dividend 
will be adequate.  

The payment of future dividends is subject to availability of 
distributable reserves whilst maintaining an appropriate level 
of dividend cover and having regard to the need to retain 
sufficient funds to finance the development of the Group’s 
activities. 

Directors

The Directors who served on the Board and on Board 
Committees as at the date of this report are set out on page 6.

Sophie Tomkins was appointed as a Director on 29 October 
2018 and in accordance with the Articles of Association, offers 
herself for re-appointment. 

Under the Articles of Association of the Company, one third of 
the Directors are subject to retirement by rotation or, if their 
number is not three or a multiple of three, the number nearest 
to but not less than one third, shall retire.  Each retiring director 
is eligible for re-election.  Each Director must retire at the 
third Annual General Meeting following his last appointment 
or re-appointment.  The Directors retiring by rotation at the 
forthcoming Annual General Meeting are Rodney Potts and 
Sean McDonough.  Both of these Directors, being eligible, 
offers themselves for re-appointment.  

In relation to the re-appointment of each of Rodney Potts 
and Sean McDonough, the Board is satisfied that each of 
these Directors continues to be effective and to demonstrate 
commitment to the Company.

Subject to approval at the General Meeting of Shareholders 
to be held on 19 December 2018 and subject to the Company 
having sufficient distributable reserves at the time, a final 

Information on Directors’ remuneration and share option rights 
is given in the Directors’ Remuneration Report on pages 32  
to 37.

26

Governance

Substantial shareholders
At 19 October 2018, shareholders with a beneficial holding of more than 3% of the Company’s issued share capital were as follows:

Artemis Fund Managers Limited

Liontrust Investment Partners LLP

Rodney Potts

FIL Investment International

GVQ Investment Management

Didner & George Fonder AB

Investec Wealth & Investment Limited

GAM London 

Number 
of shares 

14,054,662

9,221,400

8,995,427

7,844,125

6,729,954

6,500,000

5,872,955

2,880,081 

Directors’ shareholdings
The beneficial interests of the Directors in the issued share capital of the Company at 31 July 2018 was as follows:

Non-executive Directors 
Alan Aubrey 
Rodney Potts 

Executive Directors 
Hampton Wall 
Sean McDonough 
Tim Sykes

Number 
of shares 

1,131,820 
8,995,427

12,000 
621,666 
332,736

% of issued 
share capital 

14.9%

9.8%

9.6%

8.3%

7.1%

6.9%

6.2%

3.0%

% of issued 
share capital 

1.2% 
9.6%

0.0% 
0.7% 
0.4%

Hampton Wall is also the beneficial holder of a convertible loan note of $3.75m which, including accumulated interest, will be 
converted into 1,770,546 Ordinary shares (1.9% of the enlarged issued share capital, based on the issued share capital at 31 July 
2018) between 1 January 2019 and 10 January 2019.

At 30 October 2018, the respective holdings of the Directors had not changed from those at 31 July 2018 except that, on 27 
September 2018, Tim Sykes exercised his option over 75,000 shares.

None of the Directors had any interest in the share capital of any subsidiary company.  Further details of options held by the 
Directors are set out in the Directors’ Remuneration Report on pages 32 to 37.

The middle market price of the Company’s ordinary shares on 31 July 2018 was 100.0p and the range from 1 August 2017 to 31 July 
2018 was 100.0p to 206.0p with an average price of 162.6p.

27

 
 
 
 
 
 
Research and development

Qualifying third party indemnity

The Group capitalised £5,211,000 during the year (2017: 
£2,764,000) on development of software products and on 
software for own use.  

The Group has provided an indemnity for the benefit of its 
current Directors which is a qualifying third-party indemnity 
provision for the purpose of the Companies Act 2006. 

Donations

The charitable donations in the year were £4,494 (2017: 
£5,466).  There were no political donations. 

Post balance sheet event

On 6 August 2018, the Group acquired the entire issued share 
capital of Esize Holdings BV for an aggregate consideration 
of €14.2m with additional contingent consideration of up 
to €1.0m payable subject to certain sales performance 
criteria being met.  The acquisition was funded by way of 
a combination of 1,292,491 new Ordinary shares (which is 
equivalent to €1.6m at the closing mid-market share price on 
6 August 2018), a convertible loan note of €3.0m and €9.6m 
of cash from the Group’s existing cash resources and a draw 
down from the Group’s extended £50m debt facility provided 
by HSBC Bank plc. 

Employee involvement

It is the Group’s policy to involve employees in its progress, 
development and performance.  Applications for employment 
by disabled persons are fully considered, bearing in mind the 
respective aptitudes and abilities of the applicants concerned.  
The Group is a committed equal opportunities employer 
and has engaged employees with broad backgrounds and 
skills.  It is the policy of the Group that the training, career 
development and promotion of a disabled person should, 
as far as possible, be identical to that of a person who is 
fortunate enough not to suffer from a disability.  In the event 
of members of staff becoming disabled, every effort is made 
to ensure that their employment with the Group continues. 

Financial instruments

An indication of the financial risk management objectives and 
policies and the exposure of the group to price risk, credit risk, 
liquidity risk and cash flow risk is provided in Note 22 to the 
financial statements. 

Supplier payment policy and practice

The Group does not operate a standard code in respect of 
payments to suppliers.  The Group agrees terms of payment 
with suppliers at the start of business and then makes 
payments in accordance with contractual and other legal 
obligations.

The ratio, expressed in days, between the amount invoiced to 
the Group by its suppliers during the year to 31 July 2018 and 
the amount owed to its trade creditors at 31 July 2018, was 36 
days (2017: 28 days). 

Key risks

Although the Directors seek to minimise the impact of risk 
factors, the Group is subject to a number of risks which are as 
follows:

Loss of key personnel: Loss of key management could 
have adverse consequences for the Group. While the 
Group has entered into service agreements with each of 
its executive directors, the retention of their services or 
those of other key personnel cannot be guaranteed.  

Competition: Competitors may be able to develop 
products and services that are more attractive to 
customers than the Group’s products and services.  In 
order to be successful in the future, the Group will need to 
continue to finance research and development activities 
and continue to respond promptly and effectively to 
the challenges of technological change in the software 
industry and competitors’ innovations.  An inability to 
devote sufficient resources to product development 
activities in order to achieve this may lead to a material 
adverse effect on the Group’s business.  The Group 
continues to invest substantially in the development of 
its technology and other solutions to enable it to meet 
the challenge of fast changing market demand and 
ever-increasing levels of technological advancement 
and is being successful through the rate of sale of new 
names and number of upsell transactions with existing 
customers.

28

Governance

Acquisitions: The Group has stated that it will acquire 
suitable companies which fit certain criteria and recognises 
that there is a risk of operational disturbance during the 
course of integrating acquired companies into the Group’s 
existing operations. The Group mitigates this risk by way 
of due diligence and detailed planning.  Acquisitions may 
also be made where the desired synergy benefits may 
fail to materialise, may take longer than anticipated or 
may be lower than anticipated or where the acquired 
business’ results or cash flows may not match the Group‘s 
expectations.

International operations: The Group may be subject to a 
variety of risks and challenges in managing organisations 
operating in various countries, including those related to:

- challenges caused by distance, language and cultural 

differences;

- human resource processes and procedures;

- general economic conditions in each country or region;

- fluctuations in currency exchange rates;

- frequent regulatory changes in legal systems;

- political unrest, terrorism and the potential for other 

hostilities;

- overlapping tax regimes;

- the Group’s ability to repatriate funds held by its 

international subsidiaries at favourable tax rates or at 
all; and

- difficulties in transferring funds to or from certain 

countries.

If the Board are unable to manage the foregoing 
international aspects of the Group’s business and ensure 
that global processes are sufficiently well developed and 
robust, its operating results and overall business may be 
significantly and adversely affected.

Integration risk: The integration of Perfect will continue 
to require time and effort on the part of the Group’s 
management. If such integration difficulties are significant, 
this could adversely affect the business, financial 
condition, results of operations or prospects of the Group.  
The process of integrating operations could, amongst 
other things, divert management’s attention away from 
the activities of one or more of the existing operations, 
as well as interrupt business momentum, and could 
result in a loss of key personnel. Although regulatory and 
operational decision making will often be undertaken by 
each of the businesses locally, coordinating its decision 
making across all of the businesses in the Group will 
present challenges within the Group’s management 
team. There is a risk that the challenges associated 
with managing the Group will distract or overstretch 
the management team or that the integration of the 
underlying businesses is delayed or takes materially longer 
than management anticipate and that consequently 
the underlying businesses may not perform in line with 
management or Shareholder expectations.

Privacy or data protection failures: The Group’s 
operations are subject to a number of laws relating 
to privacy and data protection, including the UK’s 
Data Protection Act 2018, Regulation (EU) 2016/679 
and the US-EU Privacy Shield Frameworks as well as 
other relevant data protection and privacy laws and 
regulations. Such laws and regulations govern the Group’s 
ability to collect and use personal information. These 
data protection and privacy-related laws and regulations 
are becoming increasingly restrictive and complex and 
may result in greater regulatory oversight and increased 
levels of enforcement and sanctions. This increasingly 
restrictive and complex legal framework has resulted in a 
greater compliance burden for businesses with customers 
in Europe, such as the Group’s, and could further increase 
compliance costs for the Group going forward. In addition, 
evolving and changing definitions of personal data 
and personal information within the European Union, 
the United States, and elsewhere, especially relating to 
classification of Internet Protocol (“IP”) addresses, machine 
identification, location data, and other information, may 
limit or inhibit the Group’s ability to operate or expand 
its business, including limiting strategic partnerships that 
may involve the sharing of data. Even the perception of 
privacy concerns, whether or not valid, may harm the 
Group’s reputation and inhibit adoption of the Group’s 
products by current and future end customers.

29

The Group relies on third party contractors and its own 
employees to collect personal data and to maintain its 
databases and therefore the Group is exposed to the risk 
that such data could be wrongfully appropriated, lost 
or disclosed, damaged or processed in breach of data 
protection requirements.

If the Group is found not to comply with the data 
protection laws and regulations, this may result in 
investigative or enforcement action (including criminal 
proceedings and significant pecuniary penalties) by the 
Information Commissioner’s Office in the UK or similar 
regulatory authorities in other jurisdictions in which the 
Group operates. This in turn could damage its reputation, 
lead to negative publicity and result in the loss of 
the goodwill of its existing customers and deter new 
customers, all of which would have a material adverse 
effect on the Group’s business, results of operations and 
financial condition.

Government policy: There may be changes in future 
government policy in relation to eProcurement which 
may have a material adverse effect on the Group’s 
business, such as Brexit, eGov, gCloud and legislation 
conflicts between the various jurisdictions that the Group 
operate in. 

Disclosure of information to auditor

The Directors who held office at the date of approval of this 
Directors’ report confirm that, so far as they are aware, there 
is no relevant audit information of which the Company’s 
auditor is unaware; and each Director has taken all the steps 
that he or she ought to have taken to make himself or herself 
aware of any relevant audit information and to establish that 
the Company’s auditor is aware of that information. 

Re-appointment of auditors

A resolution for the re-appointment of KPMG LLP as 
auditors and the fixing of their remuneration will be put to 
the forthcoming Annual General Meeting to be held on 19 
December 2018.

By order of the Board

Tim Sykes  
Secretary

30 October 2018

30

Governance

31

Directors’ 
Remuneration 
Report

General policy

The remuneration of the executive directors is determined 
by the Remuneration Committee (“the Committee”) in 
accordance with the remuneration policy set by the Board 
upon recommendation from the Committee.  The Committee, 
which consists solely of the non-executive directors of the 
Company (whose biographical details are given on page 
6), determines the detailed terms of service of the executive 
directors, including basic salary, incentives and benefits 
and the terms upon which their service may be terminated.  
Non-executive directors have no personal financial interest 
in the Company, except the holding of shares in the cases 
of Alan Aubrey and Rodney Potts, no potential conflict of 
interest arising from cross directorships and no day-to-
day involvement in the running of the Company. Details of 
shareholdings are given on page 27.

Proactis’ remuneration policy for executive directors is 
designed to attract, retain and motivate executives of the 
highest calibre to ensure the Group is managed successfully 
to the benefit of shareholders.  The policy is to pay base 
salary at median levels with a performance related bonus 
each year.  Share ownership is encouraged and all of the 
executive directors are interested in the share capital or share 
options over the share capital of the Company.  In setting 
remuneration levels the Committee takes into consideration 
remuneration within the Group and the remuneration 
practices in other companies of a similar size in the markets 
and locations in which Proactis operates.  Proactis is a 
dynamic, growing company which operates in a specialised 
field and positions are benchmarked against comparable 
roles in AIM companies.  AIM is considered to be the most 
appropriate market against which to benchmark executive 
pay given the business strategy of Proactis. 

Executive Directors –  
Short term incentives

Basic salary

Basic salary is based on a number of factors including 
market rates together with the individual director’s 
experience, responsibilities and performance.  Individual 
salaries of directors are subject to review annually and the 
results of that review are effective from 1 October each year. 

Benefits in kind

The Company provides benefits in kind comprising a car 
allowance, life assurance and private healthcare insurance.   

Pensions

The Company makes payments into defined contribution 
Personal Pension Plans on behalf of the executive directors.  
These payments were at a rate of 10% of basic salary. 

Performance related bonus

The Company operates a Bonus Plan (the “Bonus Plan”) 
and a Long-Term Incentive Plan (the “LTIP”) under which the 
directors and employees of the Group may be granted rights 
to receive a bonus; a proportion of that bonus being satisfied 
through the issue of shares (“Bonus Awards”), or under the 
LTIP, a right to receive shares (“LTIP Awards”).  The Bonus 
Plan and the LTIP are administered by the Remuneration 
Committee).

32

Governance

The Bonus Plan and LTIP have features as set out below:

Bonus Plan

LTIP 

Eligibility

The Bonus Plan and LTIP are open to any employee or director of the Group regardless of 
the amount of time such employee or director devotes to the Group.

Material interest

There are no restrictions on a person participating if he has an existing interest in shares.

Individual participation limits

There are no individual limits on any one participant in the Bonus Plan or LTIP.  No Bonus 
Award or LTIP Award will be granted under the Bonus Plan or LTIP on any date if, as a result, 
the total number of shares issued or issuable pursuant to awards or options granted in the 
previous ten years under all share option schemes of the Company would exceed 10 per 
cent. of the shares in issue at that date.

Award price

Lapse of awards

Performance targets

A participant under a Bonus Award or an LTIP Award will ordinarily be required to pay the 
nominal value per share.

A Bonus Award and LTIP Award will lapse if the participant leaves employment or the Bonus 
Award or LTIP Aware fail to vest in accordance with the performance targets.

The Remuneration Committee may impose 
conditions as to the performance of the 
Group which must normally be satisfied 
before Bonus Awards can vest. It is expected 
that any Bonus Awards to be granted will 
include a performance target linked to a 
combination of Share price performance 
and EBITDA.

The Remuneration Committee are able to 
impose conditions as to the performance of 
the Group which must normally be satisfied 
before LTIP Awards can vest. It is expected 
that any LTIP Awards to be granted will 
include a performance condition linked to 
compound growth in the value of the shares 
measured over a period of three years.

Having made Bonus Awards and set a 
performance target, the Remuneration 
Committee may vary the performance 
conditions provided that the Remuneration 
Committee reasonably considers that an 
event has occurred which means that it is 
appropriate to make the amendment and 
the altered performance condition is not 
materially less difficult to satisfy.

Having made LTIP Awards and set a 
performance target, the Remuneration 
Committee may vary the performance 
conditions provided that the Remuneration 
Committee reasonably considers that an 
event has occurred which means that it is 
appropriate to make the amendment and 
the altered performance condition is not 
materially less difficult to satisfy.

Income tax and national 
insurance contributions

The Bonus Plan and LTIP contain provisions that ensure that any income tax and employee’s 
national insurance contributions that arise as a result of any Bonus Award or LTIP Award will 
be payable by the participant.

Shares issued

Shares awarded under the Bonus Plan will 
rank pari passu with the Company’s existing 
issued shares (save that they will not qualify 
for any dividends or other distributions 
by reference to a record date prior to the 
vesting of shares pursuant to a Bonus 
Award).  

Shares issued pursuant to a Bonus Award 
must be held by the participant for a 
minimum period of two years.

Shares awarded under the LTIP will rank pari 
passu with the Company’s existing issued 
shares (save that they will not qualify for any 
dividends or other distributions by reference 
to a record date prior to the date of vesting 
of shares pursuant to an LTIP Award).

33

 
 
 
Directors’ Remuneration  
Report (continued)

The Bonus Plan and LTIP have features as set out below (continued).

Bonus Plan 

LTIP 

Takeovers

In the event of a takeover, any unvested Bonus Awards or LTIP Awards shall vest (but only to the 
extent determined by the Remuneration Committee) unless:

(i) where the performance period related to the Bonus Awards or LTIP Awards have not yet 
expired, the Remuneration Committee exercises its discretion to determine that any participant 
is not a good leaver, Bonus Awards or LTIP Awards held by any such participant shall lapse as a 
result of a takeover; or

(ii) the Remuneration Committee agrees with the acquiring company that a Bonus Award or 
LTIP Award should be replaced with an equivalent award over shares in the acquiring company.

Variation of share capital

In the event of a variation of share capital or a demerger, rights issue or other similar event, then 
the number of shares subject to a subsisting Bonus Award or LTIP Award may be adjusted.

Pension rights

None of the benefits which may be received under the Bonus Plan or LTIP shall be pensionable.

Awards in respect 
of future periods

Bonus Awards have been granted based on 
a maximum of 125 per cent. of annual salary 
to the Chief Executive Officer and 100 per 
cent. of annual salary to the Chief Operating 
Officer and Chief Financial Officer.

These Bonus Awards will be satisfied 50 per 
cent. in cash form and the remaining 50 per 
cent. in the form of shares. The Bonus Awards 
are subject to performance targets based on 
share price performance and EBITDA.

LTIP Awards have been granted based 
on a maximum value of 125 per cent. of 
annual salary to the Chief Executive Officer 
and 100 per cent. of annual salary to the 
Chief Operating Officer and Chief Financial 
Officer.

These LTIP Awards are subject to 
performance targets linked to share price 
performance and measured over a three 
year performance period.

Executive Directors’ service agreements
The Board’s policy on setting notice periods for directors is that these should not exceed one year.  All directors have service 
agreements for a fixed period of one year terminable on twelve months’ notice.

The details of the service contracts of the executive directors are shown below.

Hampton Wall

Sean McDonough

Tim Sykes

34

Date of 
service contract

4 August 2017

26 May 2006

10 December 2015

Initial term 
of contract 

Notice  
period following 
initial term 

None

1 year

None

1 year

1 year

1 year

 
 
 
Governance

External appointments
The Committee recognises that its Directors may be invited 
to become executive or non-executive directors of other 
companies or to become involved in charitable or public 
service organisations.  As the Committee believes that this can 
broaden the knowledge and experience of the Company’s 
Directors to the benefit of the Group, it is the Company’s 
policy to approve such appointments provided there is 
no conflict of interest and the commitment required is not 
excessive.  The Director concerned can retain the fees relating 
to any such appointment.

Non-executive directors
The Board determines the fees paid to non-executive 
directors, the aggregate limit for which is laid down in 
the Articles of Association.  The fees, which are reviewed 
annually, are set in line with prevailing market conditions and 
at a level which will attract individuals with the necessary 
experience and ability to make a significant contribution 
to the Group’s affairs.  Non-executive directors are not 
involved in any discussion or decision about their own 
remuneration.  The same applies to the Chairman of the 
Board whose remuneration is determined by the Board on the 
recommendation of the Committee.

The non-executive directors do not participate in any of the 
Company’s pension schemes or bonus arrangements nor do 
they have service agreements.  They were all appointed for 
an initial term of one year by letter of appointment dated 
26 May 2006, except Sophie Tomkins who was appointed 
without an initial term, and are entitled to three months’ 
notice following that initial term.  

Total remuneration (audited information) 
The remuneration of each of the directors of the Company for the year ended 31 July 2018 is set out below.  These values are 
included within the audited accounts.

Alan Aubrey

Rodney Potts

Hampton Wall

Sean McDonough 

Tim Sykes

Rod Jones

Fees received 
by 3rd parties 
for services 
£000

Performance 
related 
bonus  
£000

Basic salary 
£000

Pension  
£000

Benefits 
in kind  
£000

60

-

331

200

250 

-

841

-

40

-

-

-

-

40

-

-

-

100

150

-

250

-

-

13

20

25

-

58

-

-

18

14

13

-

45

Total 
2018 
£000

60

40

362

334

438

-

1,234

Total 
2017 
£000

30

30

-

238

237

633

1,168

The performance related bonus’ are paid during October 2017 and related to the successful completion of the acquisition  
of Perfect.

During the year Sean McDonough exercised share options with a gain of £304,000.

35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Directors’ Remuneration 
Report (continued)

Details of directors’ interests in share options 
in the Executive Share Option Schemes

At 
31 July 
2017 

Granted 

Exercised 

Lapsed 

At 
31 July 
2018

Exercise
price
pence

Market 
price at 
date of
exercise
pence

Date
from which 
exercisable

Expiry
date

(123,106)

-

246,212

-

10.00p

10.00p

18.75p

-

-

120.00p

Hampton Wall1

Sean McDonough  

Tim Sykes

-

-

123,106

246,212

-

-

300,000

635,960

210,000

-

-

-

-

-

60,606

121,212

75,000

635,960

210,000

-

-

-

-

-

-

75,757

151,515

451,842

(300,000)

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

-

(75,757)

-

-

635,960

36.50p

210,000

114.50p

121,212

75,000

10.00p

10.00p

18.75p

635,960

36.50p

210,000

114.50p

-

151,515

10.00p

10.00p

451,842

43.00p

(60,606)

-

-

-

-

-

-

-

-

-

-

-

Note 5

Note 6

Note 2

Note 3

Note 4

Note 5

Note 6

Note 2

Note 3

Note 4

Note 5

Note 6

Note 7

Note 1 – This Director was appointed on 4 August 2017.

Note 2 – Each of these options were granted on 29 September 2008 
and vested as to one third on each anniversary of the date of grant of 
the option for each of the three years following the date of grant of the 
option, conditional upon the share price performance of the Company 
being better than the AIM all share index.  Both of these options have now 
been exercised.

Note 4 – Each of these options was granted on 12 February 2016 and vest 
as to one third on each anniversary of the date of grant of the option for 
each of the three years following the date of grant of the option.  Each 
option must be exercised by 12 February 2026.

Note 5 – These options were granted pursuant to the Bonus Plan 
described above.  The performance criteria in respect of share price was 
not met and, accordingly, the options have lapsed.

Note 3 – Each of these options were granted on 14 January 2014 and vest 
as to one third on the occurrence of each of the following events:

- First tranche: the average closing mid-market share price of the 

Note 6 – These options were granted pursuant to the LTIP described 
above.  Subject to the associated performance criteria being met, the 
options must be exercised before 7 July 2027. 

Company being 60p;

- Second tranche: the average closing mid-market share price of the 

Company being 75p; and

- Third tranche: the average closing mid-market share price of the 

Company being 90p.

In the case of Tim Sykes, the third tranche has a second condition related 
to the proportion of his time spent providing services to the Company.

Note 7 – These options were a replacement issue at the same value 
and number as the original grant which had lapsed. These options were 
unexercised due to the Director being in a closed period. 

The aggregate gain made by current directors on the exercise of share 
options was £303,750 (2017: £1,216,458) and the aggregate value of the 
shares was £360,000.

36

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Governance

Performance graph

The following graph shows the Company’s share price (rebased) compared with the performance of the FTSE AIM all share 
(rebased) for the year to 31 July 2018.

PHD v AIM All Share Rebased to 100

120

100

80

60

40

20

0

01/08/2017

01/11/2017

01/02/2018

01/05/2018

Proactis Holdings PLC

FTSE AIM All Share

The Committee has selected the above index because it is most relevant for a company of Proactis’ size and sector.

On behalf of the Board

Rodney Potts  
Chair of the Remuneration Committee

30 October 2018

37

Corporate 
Governance

All members of the board believe 
strongly in the value and importance 
of good corporate governance and in 
their accountability to all of Proactis’ 
stakeholders, including shareholders, 
staff, customers, partners and other 
suppliers.

In the statement below, the Board explains its approach to 
governance, and how the board and its committees operate.

The corporate governance framework which Proactis 
operates, including board leadership and effectiveness, board 
remuneration, and internal control is based upon practices 
which the board believes are proportional to the size, risks, 
complexity and operations of the business and is reflective 
of the Group’s values.  The Board has decided to adhere to 
the Quoted Companies Alliance’s Corporate Governance 
Code (“QCA Code”) for small and mid-size quoted companies 
(revised in April 2018 to meet the new requirements of AIM 
Rule 26).

The QCA Code is constructed around ten broad principles 
and a set of disclosures. The QCA itself has stated what 
it considers to be appropriate arrangements for growing 
companies and asks companies to provide an explanation 
about how they are meeting the principles through the 
prescribed disclosures. The Board has considered how it 
applies each principle and the extent to which the board 
judges these to be appropriate in the circumstances.  The 
Board provides a summary of those areas where the Group 
does not fully comply and an explanation of the approach 
taken in relation to each below.

Following the transformational acquisition of Perfect 
Commerce, LLC on 4 August 2017, the acquisition of Proactis 
Benelux BV on 24 October 2017 and the acquisition of Esize 
Holdings BV on 6 August 2018, which added significantly 
to the size and diversity of the Group’s operations and its 
workforce as well as its geographical reach, a substantial 
shift was required in the way the Group is managed in order 
to align all employees to a common purpose, behaviour and 
objectives. 

This has been addressed primarily through the creation of an 
organisational structure that enables the promotion of the 
Group’s values to all staff through the Executive Leadership 
Team (“ELT”) whilst delivering the Group’s integration plan.

The first phase of the integration plan is complete but the 
generic process is ongoing and iterative and in the last 
twelve months has seen, amongst others, the following 
corporate governance developments:

A global operational re-organisation of the business to 
create a territory led customer focused Group supported 
by a centralised platform of services designed to deliver 
product, technical infrastructure and marketing and other 
corporate services to consistent standards that can be 
relied upon by the Group and its customers;

Establishment of an ELT that can efficiently and 
effectively communicate through the business to drive the 
Group’s strategy but also to establish robust operational 
and financial systems and processes for the identification 
of risk as well as subsequent deployment of policy and 
management of that risk as determined by the Board, 
that are consistently applied throughout the Group;

Launch of the new Proactis brand identity during June 
2018 which defines the Group’s market positioning and 
deliverables and also provides direction for our people; 

Commencement of a corporate entity level re-
organisation designed to rationalise the number of 
trading entities in the Group enabling a simplification of 
the contractual process with the Group’s customers, its 
partners and its staff; and

A recruitment programme to bring new, diverse and 
independent challenge to the Board.

The Board will continue to develop its governance 
procedures and processes in the coming year.

38

Governance

39

Board composition and compliance

The QCA Code requires that the boards of AIM companies 
have an appropriate balance between Executive and 
Non-Executive Directors of which at least two should be 
independent. During the period under review Proactis has 
not complied with this requirement as it does not have any 
independent Non-Executive Directors, both Alan Aubrey 
(Chairman) and Rodney Potts (Non-Executive Director) 
not being considered independent.  However, Proactis has 
appointed, on 30 October 2018, an independent Non-
Executive Director as Chair of the Remuneration Committee 
and has the intention, subsequently, to recruit a further 
independent Non-Executive Director as Chair of the Audit 
Committee.

The Board considers that the size of the Group does not 
justify the establishment of a formal nominations committee, 
and consequently all of the directors have played an active 
part in the search for an independent Non-Executive Director 
and this will continue to be the case in the Board’s search for 
a further independent Non-Executive Director. The Board 
used an external recruitment consultant as part of this search 
exercise and the Board has emphasised the importance of 
diversity, to address the gender balance of the Board, as part 
of this process. 

Board evaluation

For many years the Board has supported the QCA Code’s 
principle to review regularly the effectiveness of the Board’s 
performance as a unit, as well as that of its committees and 
individual directors. Whilst reviews have been of an informal 
nature historically, this has served the Company well and, 
ultimately, has led to the Board’s decision to re-introduce to 
the Board an independent Non-Executive Director as Chair of 
the Remuneration Committee and who’s duties will include a 
more formal process of review which may include the use of 
external facilitators in future evaluations.

The following pages set out Proactis’ compliance with the ten 
principles of the QCA Code. 

Principal 1: Establish a strategy  
and business model which promote 
long-term value for shareholders

The purpose of the Group is to deliver organisations the 
benefits of digital transformation applied to the area of 
indirect spend.  The Group’s strategy is to grow organically 
by providing its customers with fast and efficient access 
to world-leading technology and complementary services 
delivered to current day operational and security standards 
that enable those customers to trade digitally and to access 
efficiency, effectiveness and compliance gains.  The business 
model is to build long-term contractual relationships with its 
customers that enable the Group to confidently invest in its 
technology over the long-term to deliver an ever-improving 
value proposition.  This business model is designed to deliver 
a growing, profitable and valuable business with strong 
operating cash flow dynamics to drive ongoing product 
development to maintain its competitive advantages over 
other providers.

The Board supplements this strategy through a targeted 
M&A programme designed to accelerate growth whilst not 
diluting its own valuation qualities. 

The key challenges that the Group faces include:

Delivering competitive advantage in product and 
technology – regulatory drivers or good practice in the 
standards of procurement and data security processes 
adopted by large organisations is ever increasing and, 
when allied to the rapid pace of technological change, 
presents product design and technological challenges 
to providers.  The Board believes that only the largest 
providers will, ultimately, be able to sustain the cost 
of development required to maintain the pace of 
change.  The Group is in a strong position to leverage its 
investment in product and technology across its global 
operational reach.

M&A process – the Group has undertaken a substantial 
programme of M&A over recent years which has 
delivered substantial growth beyond the market rate 
and has delivered a full product suite.  Whilst not a 
necessity going forward, the Board intends to continue 
its programme of M&A if it is possible to identify 
good quality M&A opportunities and then to execute 
transactions and integration processes that deliver 
shareholder value.

Recruiting and retaining skilled staff – the Group’s 
ability to execute its strategy is dependent on the skills 
and abilities of its staff.  The Board undertakes ongoing 
initiatives to promote good staff engagement including 
ensuring that remuneration packages are competitive in 
the market.

The Board believes that the Group has the right strategy in 
place to deliver strong growth in revenue over the medium to 
long term.  Further, the Board expects operating margins to 
improve further as the fixed element of the Group’s overhead 
base is leveraged which will further drive strong operating 
cash flows providing the Group with scope to maintain its 
leading position in product development.  This will enable 
the Group to deliver sustainable shareholder value.

1

40

2Principle 2:  Seek to understand 

and meet shareholder needs and 
expectations

Investor relations are managed by the CEO with support 
from other executives from time to time, notably the CFO.  
During the period under review the below activities were 
pursued to develop a good understanding of the needs and 
expectations of all constituents of the Group’s shareholder 
base. Please see table below.

The Group is committed to communicating openly with its 
shareholders to ensure that its strategy and performance 
are clearly understood. The Board communicates with 
shareholders through the Annual Report and Accounts, full-
year and half-year announcements, trading updates, the 
annual general meeting (“AGM”) and through numerous open 
office days where it encourages shareholders’ participation 
in face-to-face meetings. In addition to the structured 
roadshows following the release of full year and interim 
results, each of which was expanded to include a greater 
number of existing and potential new investors, the Board 
has promoted its AGM as a forum to present to and meet 
with investors, delivered its first capital markets event during 
September 2018 and presents at investor exhibitions and 
conferences. A range of corporate information (including all 
Proactis’ announcements) is also available to shareholders, 
investors and the public on the Group’s website. 

Governance

Private shareholders: 

The AGM is the principal forum for dialogue with private 
shareholders, and the Board encourages all shareholders 
to attend and participate.  The Notice of Meeting is sent 
to shareholders at least 21 days before the meeting.  The 
chairs of the Board and all committees, together with all 
other directors, whenever possible attend the AGM and 
are available to answer questions raised by shareholders.  
Shareholders vote on each resolution by way of a poll. 

The Board was aware that the introduction of the Markets 
in Financial Instruments Directive II (MiFID II) regulations at 
the start of 2018 would create potential issues for investors 
gaining access to research on public companies.  In advance 
of the MiFID II regulations coming into force, the Board 
commissioned Progressive Equity Research to produce and 
provide private investors with independent research on the 
Group.  This research can be downloaded from Proactis’ 
website as can the research written by finnCap, the Group’s 
house broker and NOMAD. 

Institutional shareholders:  

The Board seeks to build a mutual understanding of 
objectives with institutional shareholders. The CEO and 
CFO make presentations to institutional shareholders and 
analysts immediately following the release of the full-year 
and half-year results.  The Group communicates with 
institutional investors frequently through a combination 
of formal meetings, participation at investor conferences, 
roadshows and informal briefings with management.  The 
majority of meetings with shareholders and potential 
investors are arranged by the broking team within the 
Group’s nominated advisor, finnCap Limited.  Following 
meetings, anonymised feedback is provided to the 
Board from all fund managers met, from which a greater 
understanding of sentiment, expectation and intention can 
be assessed.

In addition, the Group reviews analysts’ notes to achieve a 
wide understanding of investors’ views.  This information 
is considered by the Board and has contributed to the 
preparation of the Group’s investor relations strategy.

The Group has engaged with Progressive Equity Research 
and has commissioned the preparation of research that is 
accessible to all shareholders from the Group’s website at 
Proactis.com.

Description

Participants

Date

July 2017

August 2017

October 2017

November 2017

December 2017

February 2018

April 2018

July to August 2018

September 2018

Presentations to institutional investors regarding fundraising

EGM

Preliminary results roadshow

New investor roadshow

AGM

Trading update

Interim results roadshow

Open office shareholder visits

CEO, CFO

Full Board

CEO, CFO

CEO. CFO

Full Board

CEO, CFO

CEO, CFO

CFO

Capital markets day

CEO, Executives

41

 
  
 
3 Principle 3: Take into account 

Reason for engagement

How we engage

Recent impacts

Stakeholder

Customers

wider stakeholder and social 
responsibilities and their 
implications for long-term success

The Group’s success is dependent 
upon fulfilling customer 
requirements and its competitive 
advantage is maintained 
through understanding the 
forward needs of its customers 
and delivering solutions for those 
needs in the Group’s product 
roadmap.

The Group seeks feedback on its 
solutions in order to understand 
and measure its performance 
through a Customer Advisory 
Board and through its Customer 
Account Management processes.  
It takes forward requests for new 
solutions and enhancements to 
existing solutions.  

These processes have led to 
the Group being a recognised 
leader in certain commercial 
verticals and public sector.  The 
short-term product roadmap is 
shaped largely from customer 
led requests with the long-term 
product roadmap being more 
“general market informed” 
but with detailed reference to 
internal and external research 
prior to any investment decision.

Staff

The Group’s ability to fulfil 
customer requirements and 
develop and enhance its 
technologies relies on having 
talented and motivated staff.  
Motivation is possible where staff 
are engaged and where there is 
a congruence of objectives with 
those of the business.  Good 
two-way communication is an 
essential element of aligning 
objectives.

The Group’s interaction with 
its staff is managed centrally 
and delivered locally to be 
sensitive to local custom and 
law.  The ELT and other media 
are used to communicate 
through the organisation with 
an open invitation to staff to ask 
questions of management that 
are not answered in the briefings.

During the year, the Group has 
created policies designed to 
secure the business from the 
risk of key employee loss.  It has 
aligned principles on contractual 
benefits where sensible and 
economic.  The Board has 
taken the decision to publish 
gender pay information (at 
least internally) as part of its 
determination to provide equal 
opportunities and pay to all its 
staff.

42

Governance

Stakeholder

Reason for engagement

How we engage

Recent impacts

Business partners

Business partners are an 
essential element of the Group’s 
go-to-market strategy, providing 
the Group with a long standing 
stream of new business and 
recurring revenues.

Shareholders

The Group must be supported by 
its shareholders if it is to execute 
its strategy fully.  

Communities

It is important to be perceived as 
a reputable business that makes 
a positive contribution to local 
economies and is attractive as 
an employer and partner.

Regulatory bodies

The Group is required to 
comply with law and many 
regulatory standards from 
many regulatory bodies in many 
territories including but not 
limited to general corporate law, 
technology operating standards 
and corporate governance 
regulation.

The Group employs Business 
Partner Managers who are 
key staff members, enabling 
our Business Partners to be 
successful through a mutually 
supportive relationship where the 
Business Partners have access 
to all elements of the Group’s 
operations.

See Principle 2, above.
The Board believes That the 
Group has successfully engaged 
with its shareholders in the past 
but that it needs to improve this 
further over to regain confidence.

Multiple activities to support 
fundraising for local charities 
and good causes have been 
undertaken.
Participation in apprenticeship 
and other schemes to support 
and provide opportunities 
to young people are being 
considered.

The Board has a framework 
in place designed to capture 
changes in regulation and 
operating standards across all 
of its territories including the 
membership of trade bodies, 
the use of outside counsel and 
expert advisory services and the 
employment of skilled staff with 
responsibility to remain current in 
their understanding of regulatory 
change.

The Group has created a partner 
development programme, 
initiated in the UK (which is 
the only territory with present 
expertise in this channel to 
market), and designed to create 
a broader profile of Business 
Partners with the objective 
of creating collaborative 
relationships to drive incremental 
business into the Group.  

The Group has engaged with its 
shareholders regularly during 
the year to try to keep them 
informed of issues that the 
Group has faced but has also 
taken counsel from them in order 
to inform some of the content 
and presentational aspects of 
the Group’s communications 
to enable shareholders to gain 
better insight into the Group’s 
performance.

The Group is planning the 
initiation of an apprenticeship 
scheme. 

The EU regulations around GDPR 
have been a significant driver of 
activity during the year as law 
came into being during the year 
which was the culmination of 
much activity in the years prior 
to this law change.   The FCA is 
shaping the design of the Group’s 
Accelerated Payment Facility 
which it is intending to bring to 
market in due course. 

43

4

Principle 4:  Embed effective risk 
management, considering both 
opportunities and threats, throughout 
the organisation

The Board retains a risk register for the Group that identifies 
key risks in the areas of corporate strategy, finance, 
customers, staff, technology and operations.  This is reviewed 
at least annually as part of the Group’s strategic planning 
process.  It is expected that new risks arising will be identified 
through the management framework designed by the Board 
and those risks will be communicated to the Board where 
necessary with precautionary or remedial action taken as 
appropriate.  The ELT consists of experienced personnel in 
the enterprise class application software environment and in 
business more generally.

The Board’s responsibility in relation to Internal Control is 
described on page 51. 

Within the scope of the annual audit, financial risks 
specifically are evaluated in detail, including in relation to 
foreign currency, interest rates, liquidity and credit. 

44

5

Principle 5:  Maintain the board as a 
well-functioning and balanced team 
led by the Chair 

The members of the Board have a collective responsibility 
and legal obligation to promote the interests of the Group 
and are collectively responsible for defining corporate 
governance arrangements.  Ultimate responsibility for the 
quality of, and approach to, corporate governance lies with 
the chair of the Board.

The Board consists of six directors of which three are 
executives and three are non-executives, The Board does 
not consider two of the non-executives to be independent 
on the basis of their tenure and Rodney Potts holds a 
significant shareholding in the Company.  Whilst these two 
non-executives are not independent the Board considers 
that their contributions are invaluable as they have intimate 
knowledge of the business and sector, complemented by 
Alan Aubrey’s significant public company experience.  The 
Board also considers that, whilst not formally independent, 

Governance
Governance

they both demonstrate independence of character and 
judgement and this is evidenced through active challenge 
at Board meetings.  The Board acknowledges that 
independence is also a skill set that complements the overall 
balance of the Board and it has appointed one independent 
non-executive director as Chair of the Remuneration 
Committee and intends to appoint a further independent 
non-executive director as Chair of the Audit Committee 
in due course, where the Board will consider age, skills, 
background, ethnicity and gender as part of this process in 
order to promote greater diversity.  The Board is supported 
by two committees: audit and remuneration.  The Board 
does not consider that it is of a size at present to require a 
separate nominations committee, and all members of the 
Board are involved in the appointment of new directors.

Under the Articles of Association of the Company, one third 
of the Directors is subject to retirement by rotation or, if 
their number is not three or a multiple of three, the number 
nearest to but not less than one third, shall retire.  Each 
retiring director is eligible for re-election.  Each Director must 
retire at the third Annual General Meeting following their last 
appointment or re-appointment.

Non-executive directors are required to attend 8-10 board 
and board committee meetings per year and to be available 
at other times as required for face-to-face and telephone 
meetings with the executive team and investors.  All executive 
directors are contracted on a full-time basis.

The Board has a schedule of matters for regular business 
and each Board committee has compiled a schedule of work 
to ensure that all areas for which the Board has responsibility 
are addressed and reviewed during the course of the year.  
The Chair is responsible for ensuring that, to inform decision-
making, directors receive accurate, sufficient and timely 
information.  The Company Secretary compiles the Board 
and Committee papers which are circulated to directors prior 
to meetings and provides minutes of each meeting.  Every 
director is aware of the right to have any concerns minuted 
and to seek independent advice at the Group’s expense 
where appropriate.

The Board papers are driven by the Schedule of Matters 
which is reviewed monthly by the Executive Directors to 
identify reportable issues.  Routine reports are provided on 
progress against the Group’s strategic objectives, financial 
performance, investor relations, organisational transition and 
operational non-compliance. 

The table below shows the number of Board, Audit Committee and Remuneration Committee meetings held during the year 
from the date of the approval of the last set of financial statements to the date of approval of these financial statements and the 
attendance of each director.

Board meetings

Committee meetings

Possible 

Attended 

Possible 

Attended 

Possible 

Attended 

Audit

Remuneration

Non – executive Directors 

Alan Aubrey

Rodney Potts 

Executive Directors  

Hampton Wall1

Sean McDonough  

Tim Sykes

9 

9 

9

9

9

9 

9 

9

9

9

1 

1 

_

_

_

1 

1 

_

_

_

1 

1 

_

_

_

1 

1 

_

_

_

45

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The evaluation process considers effectiveness in a 
number of areas including general supervision and 
oversight, business risks and trends, succession and 
related matters, communications, ethics and compliance, 

Principle 7:  Evaluate board 
performance based on clear 
and relevant objectives, seeking 
continuous improvement

The Board evaluation process is led by the Chair and 
is continuous.  As the Group has grown, the Board has 
identified the need to recruit additional independent 
Non-Executive Directors to facilitate more rigorous 
corporate governance in order that Proactis remains 
attractive as an investment proposition for institutional 
investors.  As part of the acquisition of Perfect that 
completed on 4 August 2017, the Board committed to 
a review of the composition of the independent non-
executive element of the Board, in order to assist with the 
next stage of the enlarged Group’s growth.  This exercise 
is now complete and resulted in the commencement 
of a search process with the intention to recruit two 
further independent non-executive directors.  The first 
independent Non-Executive Director has been appointed 
and will Chair the Remuneration Committee and will 
work closely with the Chair of the Board to review the 
effectiveness of the Board evaluation process, including 
the consideration of whether external facilitators might 
be used. 

corporate governance and individual contribution.6
746

All six members of the Board bring relevant sector experience 
in technology and all, except for the Chief Executive Officer, 
have significant public markets experience.  Three members 
are chartered accountants.  The Board has diversity 
representation which it is looking to increase through its 
appointment of  an additional independent non-executive 
director in due course but believes that its blend of relevant 
experience, skills and personal qualities and capabilities is 
sufficient to enable it to successfully execute its strategy.  
Directors attend seminars and other regulatory and trade 
events to ensure that their knowledge remains current.

No significant matters of a corporate governance nature 
arose during the period covered by the 2018 Annual Report, 
nor subsequently to the date of this statement, on which 
it was considered necessary for the Board or any of its 
committees to seek external advice, although the Board 
consults with its Nominated Adviser and other professional 
advisers on routine matters arising in the ordinary course of 
its business.

Principle 6: Ensure that, between 
them, the directors have the necessary 
up-to-date experience, skills and 
capabilities

The current CFO is also the Company Secretary.  The Board 
considers that, at present, both roles can be undertaken 
successfully by the CFO but this situation is monitored by the 
CEO with a view to a separation of the roles ultimately being 
required as the Group continues to expand its operations.

Brief biographies are included on the Group’s website and 
within this Annual Report & Accounts where details related 
to remuneration and tenure are also provided.

Governance

culture that is based on ethical values 
and behaviours

The Group’s long-term growth is underpinned by its ability 
to develop long-term relationships with its customers 
through the provision of world-leading technology and 
complementary services over an extended period of time 
which can only be achieved with through the display of 
the highest ethical values and behaviours.  These ethical 
values and behaviours as demonstrated by the Group’s 
relationships with its customers and is mirrored with its 
dealings with its staff, its business partners, its shareholders 
and other stakeholders. 

8 Principle 8:  Promote a corporate 

The continued execution of the Group’s M&A strategy 
makes it more difficult to define one culture as the Group 
is an aggregation of many cultures.  The transformational 
acquisition of Perfect Commerce LLC, in August 2017 and the 
fundamental restructuring of the operations of the Group 
since that time leaves the Group, presently, coming toward 
the end of a period of significant change.  The Group’s 
culture is being redefined through its brand and its people 
as it emerges as a single entity across multiple territories.  
The Board plays a full part in the redefinition of that culture 
through its behaviours and its actions and the executive 
team is responsible for mirroring those behaviours and 
actions within the business.  This has included the following 
activities:

The bringing together of the multiple brand names in the 
market to one single brand name, Proactis;

 The definition of the brand itself, creating an expectation 
of what a customer, or any other stakeholder, should 
expect from Proactis;

 The recruitment process includes an assessment of the 
candidate’s ability to live to the brand; 

 The initiation of structured appraisal processes on a 
consistent basis, where possible, for all team members; 

 The coordination of the territory based Human Resources 
functions across the Group to create a consistency of 
content within the appraisal, where possible; and

The promotion of the concept of transparency and 
openness by the controlled removal of all internal 
management offices as part of a rolling office refit 
programme.  This process will take several years to 
complete but has already has positive behavioural 
outcomes.

47

includes Rodney Potts and Sophie Tomkins and is established 
by and is responsible to the Board. It has written terms of 
reference. Its main responsibilities are:

9 The Audit Committee, which is chaired by Alan Aubrey also 

Principle 9:  Maintain governance 
structures and processes that are 
fit for purpose and support good 
decision-making by the board

The Committee is authorised by the Board to seek and 
obtain any information it requires from any officer or 
employee of the Company and to obtain external legal 
or other independent professional advice as is deemed 
necessary by it.

to make recommendations to the Board in relation 
to the appointment of the external auditors and 
their remuneration, following appointment by the 
shareholders in general meeting, and to review and be 
satisfied with the auditors’ independence, objectivity and 
effectiveness on an ongoing basis; and

to monitor and be satisfied with the truth and fairness of 
the Company’s financial statements before submission 
to the Board for approval, ensuring their compliance with 
the appropriate accounting standards and the law;

to monitor and review the effectiveness of the Company’s 
system of internal control;

to implement the policy relating to any non-audit 
services performed by the external auditors.

Meetings of the Committee are held normally once a year 
to coincide with the external audit and observations arising 
from the auditor’s work in relation to internal control and 
to review the financial statements. The external auditor 
meets with the Audit Committee with management being 
present at least once a year.  The Committee carries out a 
full review of the year-end financial statements and of the 
audit, using as a basis the Report to the Audit Committee 
prepared by the external auditor and taking into account 
any significant accounting policies, any changes to them and 
any significant estimates or judgments. Questions are asked 
of management of any significant or unusual transactions 
where the accounting treatment could be open to different 
interpretations.

The Committee receives reports from management on any 
shortfall in the system of internal controls as and when such 
matters are identified.  It also receives from the external 
auditor a report of matters arising during the course of the 
audit which the auditor deems to be of significance for the 
Committee’s attention. The statement on internal controls 
and the management of risk, which is included in the annual 
report, is approved by the Committee.

The Board provides strategic leadership for the Group and 
operates within the scope of a robust corporate governance 
framework.  Its purpose is to ensure the delivery of long-
term shareholder value, which involves defining the Group’s 
strategic objectives, reviewing the plans designed to deliver 
those strategic objectives and the monitoring of performance 
against those plans.  The Board is also responsible for 
internal control.  The Board retains a formal Schedule of 
Matters that is referred to each month during the process 
of the preparation of Board papers.  It also has approved 
terms of reference for its audit and remuneration committees 
to which certain responsibilities are delegated. The Chair of 
each committee reports to the Board on the activities of that 
Committee.

The Audit Committee monitors the integrity of financial 
statements, oversees risk management and control, monitors 
the effectiveness of the internal audit function and reviews 
external auditor independence.

48

Governance

The external auditor is required to give the Committee 
information about policies and processes for maintaining 
its independence and compliance regarding the rotation 
of audit partners and staff. The Committee considers all 
relationships between the external auditor and the Company 
to ensure that they do not compromise the auditor’s 
judgement or independence, particularly with the provision 
of non-audit services.

The Remuneration Committee sets and reviews the 
compensation of executive directors including the setting of 
targets and performance frameworks for cash and share-
based awards.

The Remuneration Committee, which is chaired by Sophie 
Tomkins also includes Alan Aubrey and Rodney Potts and 
meets when required but at least once a year with the 
Chief Executive Officer in attendance as appropriate.  It 
has written terms of reference.  The Committee agrees the 
framework for executive directors’ remuneration with the 
Board.

The Nomination Committee is required to ensure that the 
balance of Directors on the Board remains appropriate as 
the Group develops to ensure that the business can compete 
effectively in the marketplace and to identify and nominate 
candidates to fill Board vacancies as and when they arise.

The Nomination Committee, which is formed at the 
Board’s discretion, is required to evaluate the balance 
of skills, knowledge and experience and diversity of the 
Board to ensure an optimum mix whilst considering 
succession planning for directors and senior managers to 
ensure that there is a pipeline high calibre candidates and 
that succession is managed smoothly.  The Nomination 
Committee was not formed during the year.

The Executive Board, consisting of the executive directors, 
operates as a management committee, chaired by the CEO, 
which reviews operational matters and performance of the 
business, and is responsible for significant management 
decisions while delegating other operational matters to 
individual managers within the business.

The Chairman has overall responsibility for corporate 
governance and in promoting high standards throughout 
the Group. He leads and chairs the Board, ensuring that 
committees are properly structured and operate with 
appropriate terms of reference, ensures that performance 
of individual directors, the Board and its committees are 
reviewed on a regular basis, leads in the development of 
strategy and setting objectives, and oversees communication 
between the Group and its shareholders.

The CEO provides coherent leadership and management of 
the Group, leads the development of objectives, strategies 
and performance standards as agreed by the Board, 
monitors, reviews and manages key risks and strategies 
with the Board, ensures that the assets of the Group are 
maintained and safeguarded, leads on investor relations 
activities to ensure communications and the Group’s 
standing with shareholders and financial institutions is 
maintained, and ensures that the Board is aware of the views 

and opinions of employees on relevant matters.

The Executive Directors are responsible for implementing 
and delivering the strategy and operational decisions agreed 
by the board, making operational and financial decisions 
required in the day-to-day operation of the Group, providing 
executive leadership to the Group’s management team to 
enable them to deliver the Group’s business whilst promoting 
positive behaviours and sponsoring talent. 

The Independent Non-Executive Directors contribute 
independent thinking and judgement through the application 
of their external experience and knowledge, scrutinise the 
performance of management, provide constructive challenge 
to the executive directors and ensure that the Group is 
operating within the governance and risk framework 
approved by the board.

The Company Secretary is responsible for providing clear 
and timely information flow to the Board and its committees 
and supports the Board on matters of corporate governance 
and risk.

The matters reserved for the board are:

Strategy and management;

Structure and capital;

Financial reporting and controls;

Internal controls;

Material contracts;

Communication;

Board membership and other appointments;

Remuneration;

Delegation of authority;

Corporate governance matters;

Policies; and

Other matters including political donations, appointment 
of principal professional advisers, matters of litigation, 
insurance, pension scheme rules and the Schedule of 
Matters itself.

The board has approved the adoption of the QCA Code as 
its governance framework against which this statement has 
been prepared and will monitor the suitability of this code 
on an annual basis and revise its governance framework as 
appropriate as the Group evolves.

49

10Principle 10:  Communicate how 

the company is governed and is 
performing by maintaining a dialogue 
with shareholders and other relevant 
stakeholders

Remuneration Committee Report

The remit of the Remuneration Committee is to determine 
the framework, policy and level of remuneration, and to 
make recommendations to the Board on the remuneration 
of executive directors.  In addition, the committee oversees 
the creation and implementation of all-employee share 
plans.  The committee met once.

Voting results are published after each general meeting 
through regulatory newswire and voting is generally passed 
by a poll.  Going forward, the Board intends to publish its 
proxy voting results so as to disclose voting results in a more 
transparent way. 

In addition to the investor relations activities described 
above, the following audit and remuneration committee 
reports are provided.

Audit Committee Report

During the year, the Audit Committee has continued to focus 
on the effectiveness of the controls throughout the Group.  
The committee met once, and the external auditor and CFO 
were invited to attend that meeting.  Consideration was 
given to the auditor’s reports which provided opportunities 
to review the accounting policies, internal control and the 
financial information contained in both the annual and 
interim reports.

50

In setting remuneration packages, the Committee ensured 
that individual compensation levels and total board 
compensation were comparable with those of other AIM-
listed companies and were consistent with the sector that 
Proactis operates in.  This process was underpinned by the 
use of an external consultancy that provided a report with 
its recommendations of the structure and quantum of the 
remuneration packages.  The Remuneration Committee 
recommended to the Board and the Board has implemented 
those recommendations.  A summary of the structure and 
quantum of the remuneration packages is set out in the 
Directors’ Remuneration Report.

Governance

Statement 
of Directors’ 
Responsibilities 

In respect of the Strategic Report,  
the Directors’ Report and the  
Financial Statements
The Directors are responsible for preparing the Annual 
Report, Strategic Report, the Directors’ Report and the Group 
and parent company financial statements in accordance with 
applicable law and regulations.  

Company law requires the Directors to prepare Group and 
Parent Company financial statements for each financial 
year.  Under that law they have elected to prepare the 
Group financial statements in accordance with International 
Financial Reporting Standards as adopted by the European 
Union (IFRSs as adopted by the EU) and applicable law 
and have elected to prepare the Parent Company financial 
statements in accordance with UK accounting standards and 
applicable law (UK Generally Accepted Accounting Practice), 
including FRS 101 Reduced Disclosure Framework.  

Under company law the Directors must not approve the 
financial statements unless they are satisfied that they give 
a true and fair view of the state of affairs of the Group and 
parent company and of their profit or loss for that period.  In 
preparing each of the Group and parent company financial 
statements, the Directors are required to:  

select suitable accounting policies and then apply them 
consistently;  

make judgements and estimates that are reasonable, 
relevant, reliable and prudent;  

for the Group financial statements, state whether they 
have been prepared in accordance with IFRSs as adopted 
by the EU;  

for the Parent Company financial statements, state 
whether applicable UK accounting standards have been 
followed, subject to any material departures disclosed 
and explained in the financial statements;

assess the Group and Parent Company’s ability to 
continue as a going concern, disclosing, as applicable, 
matters related to going concern; and  

use the going concern basis of accounting unless 
they either intend to liquidate the Group or the Parent 
Company or to cease operations, or have no realistic 
alternative but to do so.  

The Directors are responsible for keeping adequate 
accounting records that are sufficient to show and explain 
the parent company’s transactions and disclose with 
reasonable accuracy at any time the financial position of the 
parent company and enable them to ensure that its financial 
statements comply with the Companies Act 2006.  They 
are responsible for such internal control as they determine is 
necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to 
fraud or error, and have general responsibility for taking 
such steps as are reasonably open to them to safeguard the 
assets of the Group and to prevent and detect fraud and 
other irregularities.  

The Directors are responsible for the maintenance and 
integrity of the corporate and financial information included 
on the company’s website.  Legislation in the UK governing 
the preparation and dissemination of financial statements 
may differ from legislation in other jurisdictions. 

51

Independent 
auditor’s report 

to the members of Proactis Holdings PLC

1. Our opinion is unmodified 
We have audited the financial statements of Proactis 
Holdings PLC (“the Company”) for the year ended 31 
July 2018 which comprise the Consolidated income 
statement, Consolidated statement of profit or loss and 
other comprehensive income, Consolidated balance sheet, 
Consolidated statement of changes in equity, Consolidated 
cash flow statement, Company Balance Sheet, Company 
statement of changes in equity, Company cash flow 
statement and the related notes, including the accounting 
policies in notes 1 and 30. 

In our opinion:  

the financial statements give a true and fair view of the 
state of the Group’s and of the parent Company’s affairs 
as at 31 July 2018 and of the Group’s profit for the year 
then ended;  

the Group financial statements have been properly 
prepared in accordance with International Financial 
Reporting Standards as adopted by the European Union 
(IFRSs as adopted by the EU);  

the parent Company financial statements have been 
properly prepared in accordance with UK accounting 
standards, including FRS 101 Reduced Disclosure 
Framework; and 

the financial statements have been prepared in 
accordance with the requirements of the Companies Act 
2006.  

Basis for opinion  
We conducted our audit in accordance with International 
Standards on Auditing (UK) (“ISAs (UK)”) and applicable law. 
Our responsibilities are described below. We have fulfilled 
our ethical responsibilities under, and are independent of the 
Group in accordance with, UK ethical requirements including 
the FRC Ethical Standard as applied to listed entities. We 
believe that the audit evidence we have obtained is a 
sufficient and appropriate basis for our opinion.  

2.  Key audit matters: our assessment 
of risks of material misstatement 
Key audit matters are those matters that, in our professional 
judgment, were of most significance in the audit of the 
financial statements and include the most significant 
assessed risks of material misstatement (whether or not due 
to fraud) identified by us, including those which had the 
greatest effect on: the overall audit strategy; the allocation 
of resources in the audit; and directing the efforts of the 
engagement team. These matters were addressed in the 
context of our audit of the financial statements as a whole, 
and in forming our opinion thereon, and we do not provide 
a separate opinion on these matters. In arriving at our audit 
opinion above, the key audit matters, in decreasing order of 
audit significance, were as follows:

52

 
Governance

Acquisition accounting  

Subjective valuation 

Our procedures included: 

Recurring risk, increased in 
significance since FY17.

£29.155 million (FY17: 
£4.554 million) of 
separately identifiable 
intangible assets.

£1.500 million of contingent 
consideration arising from 
the Proactis Benelux BV 
acquisition.

Refer to page 64 
(accounting policy) and 
pages 91 & 92 (financial 
disclosures).

Recoverability of carrying value 
of goodwill and other intangible 
assets (Group), and investment 
and intercompany receivables in 
Perfect Commerce, LLC (Parent 
company only)

New risk

£151.412 million of goodwill 
and other intangible assets.

Refer to page 64 
(accounting policy) 
and page 79 (financial 
disclosures).

£97.821 million of Perfect 
Commerce LLC investment  
and £1.013 million of 
intercompany receivable

Refer to page 99 
(accounting policy) 
and page 99 (financial 
disclosures).

The Group acquired both 
Perfect Commerce, LLC and 
Proactis Benelux BV during 
the year, both of which 
were material acquisitions 
to the Group. The 
determination of separately 
identifiable intangible 
assets arising on business 
combinations is inherently 
judgemental and valuation 
of these assets is complex 
and sensitive to underlying 
assumptions around future 
cash flows and discount 
rates. 

With regard to the Proactis 
Benelux BV acquisition, 
the fair value of contingent 
consideration arising on 
acquisition is complex and 
sensitive to underlying 
assumptions around the 
likelihood and value of 
incremental revenues in the 
earn out period.

  Methodology choice: assessing, using our own 

valuation specialist, the results of the intangible asset 
valuation reports by checking that the valuations were 
in accordance with relevant accounting standards and 
acceptable valuation practice. 

  Evaluating assumptions: challenging the key 

assumptions used in determining the valuation of 
intangible assets acquired, in particular customer 
attrition rates, expected useful lives and discount rates, 
by comparing them to externally derived data and our 
knowledge of the business and the industry. Our own 
valuation specialists assisted us in the assessment of an 
acceptable range of discount rates. 

  Our sector experience: assessing whether the 
assumptions used in calculating contingent 
consideration, in particular the likelihood of each 
significant revenue item to be earnt, reflect our 
knowledge of the business and our inquiries with 
management. This included comparing the projected 
revenue to third party documents, where possible.
  Assessing transparency: considering the adequacy of 

the Group’s disclosures in respect of determining the fair 
value of contingent consideration payable. 

Forecast based valuation

Our procedures included: 

Goodwill and other 
intangible assets (Group) 
and the Perfect Commerce, 
LLC investment and 
intercompany receivables 
(Parent company) are 
significant and at risk of 
irrecoverability due to their 
size in comparison to the 
market capitalisation of 
the Group as a whole. The 
estimated recoverable 
amounts are subjective due 
to the inherent uncertainty 
involved in forecasting and 
discounting future cash 
flows.

  Historical comparisons: analysing the Group’s previous 
projections against actual outcomes to assess historical 
reliability of the forecasting. 

  Our sector experience:  evaluating whether 

assumptions used, in particular those relating to forecast 
growth rates, reflect our knowledge of the business and 
industry, including known or probable changes in the 
business environment. 

  Sensitivity analysis: performing breakeven analysis on 

the key assumptions above.

  Benchmarking assumptions:  challenging, using our 
own valuation specialist, the key inputs used in the 
Group’s calculation of the discount rates by comparing 
them to externally derived data, including available 
sources for comparable companies.

  Assessing transparency: assessing whether the Group’s 
disclosures about the sensitivity of the outcome of the 
impairment assessment to changes in key assumptions 
reflected the risks inherent in the valuation of goodwill 
and intangible assets.

We continue to perform procedures over the capitalisation of development costs. However, following the acquisition of Perfect 
Commerce, LLC within the year, we have not assessed this as one of the most significant risks in our current year audit and, 
therefore, it is not separately identified in our report this year. 

53

5. We have nothing to report on the 
other information in the Annual Report
The directors are responsible for the other information 
presented in the Annual Report together with the financial 
statements.  Our opinion on the financial statements does 
not cover the other information and, accordingly, we do not 
express an audit opinion or, except as explicitly stated below, 
any form of assurance conclusion thereon.  

Our responsibility is to read the other information and, in 
doing so, consider whether, based on our financial statements 
audit work, the information therein is materially misstated 
or inconsistent with the financial statements or our audit 
knowledge.  Based solely on that work we have not identified 
material misstatements in the other information. 

Strategic Report and Directors’ Report  

Based solely on our work on the other information:  

we have not identified material misstatements in the 
Strategic Report and the Directors’ Report;  

in our opinion the information given in those reports 
for the financial year is consistent with the financial 
statements; and  

in our opinion those reports have been prepared in 
accordance with the Companies Act 2006.  

6. We have nothing to report on 
the other matters on which we are 
required to report by exception  
Under the Companies Act 2006, we are required to report to 
you if, in our opinion:  

adequate accounting records have not been kept by the 
parent Company, or returns adequate for our audit have 
not been received from branches not visited by us; or  

the parent Company financial statements are not in 
agreement with the accounting records and returns; or  

certain disclosures of directors’ remuneration specified by 
law are not made; or  

we have not received all the information and explanations 
we require for our audit.  

We have nothing to report in these respects.   

3. Our application of materiality and 
an overview of the scope of our audit
Materiality for the Group financial statements as a whole was 
set at £254,000 (2017: £193,000), determined with reference 
to a benchmark of Group profit before taxation adjusted to 
add back certain costs directly attributable to the Group’s 
acquisitions and subsequent integration (including legal and 
professional fees, severance payments, office closure costs 
and the gain on settlement of the forward contract, totalling 
£1.5m), of which it represents 5% (2017: 5%).  

Materiality for the parent company financial statements as 
a whole was set at £100,000 (2017: £130,500), determined 
with reference to a benchmark of company total assets, of 
which it represents 0.1% (2017: 0.3%). 

We agreed to report to the Audit Committee any corrected 
or uncorrected identified misstatements exceeding £12,700 
(2017: £9,650), in addition to other identified misstatements 
that warranted reporting on qualitative grounds.

Of the Group’s 38 (2017: 15) reporting components, we 
subjected 16 (2017: 11) to full scope audits for group purposes. 
These audits covered 92% (2017: 94%) of total Group revenue, 
80% (2017: 100%) of Group profit (2017: loss) before taxation, 
and 91% (2017: 93%) of total Group assets. Component 
materiality levels were set individually for all components 
having regard to the mix of size and risk profile of the 
Group across the components, and ranged from £1,000 to 
£180,000 (2017: £1,000 to £130,500). 

The work on two of the sixteen components (2017: one of the 
eleven components) was performed by component auditors 
and the rest by the Group team. The Group team performed 
procedures on the items excluded from profit before tax. 

For the residual components, we performed analysis at an 
aggregated Group level to re-examine our assessment that 
there were no significant risks of material misstatement.

The Group team instructed component auditors as to the 
significant areas to be covered, including the relevant risks 
detailed above and the information to be reported back.

The Group team visited 1 (2017: 0) component locations 
in France to assess the audit risk and strategy. Telephone 
conference meetings were also held with this component 
auditor. At these visits and meetings, the findings reported 
to the Group team were discussed in more detail, and any 
further work required by the Group team was then performed 
by the component auditor.

4. We have nothing to report on going 
concern
We are required to report to you if we have concluded 
that the use of the going concern basis of accounting is 
inappropriate or there is an undisclosed material uncertainty 
that may cast significant doubt over the use of that basis for a 
period of at least twelve months from the date of approval of 
the financial statements.  We have nothing to report in these 
respects.   

54

7. Respective responsibilities   
Directors’ responsibilities  

As explained more fully in their statement set out on page 
51, the directors are responsible for: the preparation of the 
financial statements including being satisfied that they give a 
true and fair view; such internal control as they determine is 
necessary to enable the preparation of financial statements 
that are free from material misstatement, whether due to 
fraud or error; assessing the Group and parent Company’s 
ability to continue as a going concern, disclosing, as 
applicable, matters related to going concern; and using the 
going concern basis of accounting unless they either intend 
to liquidate the Group or the parent Company or to cease 
operations, or have no realistic alternative but to do so.  

Auditor’s responsibilities  

Our objectives are to obtain reasonable assurance about 
whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and 
to issue our opinion in an auditor’s report.  Reasonable 
assurance is a high level of assurance, but does not 
guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when 
it exists.  Misstatements can arise from fraud or error and 
are considered material if, individually or in aggregate, they 
could reasonably be expected to influence the economic 
decisions of users taken on the basis of the financial 
statements.  

A fuller description of our responsibilities is provided on the 
FRC’s website at www.frc.org.uk/auditorsresponsibilities. 

8. The purpose of our audit work and 
to whom we owe our responsibilities  
This report is made solely to the Company’s members, 
as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006.  Our audit work has been undertaken 
so that we might state to the Company’s members those 
matters we are required to state to them in an auditor’s 
report and for no other purpose.  To the fullest extent 
permitted by law, we do not accept or assume responsibility 
to anyone other than the Company and the Company’s 
members, as a body, for our audit work, for this report, or for 
the opinions we have formed.  

Johnathan Pass  
(Senior Statutory Auditor) 
for and on behalf of KPMG LLP, Statutory Auditor 

Chartered Accountants  
1 Sovereign Square 
Sovereign Street 
Leeds  
LS1 4DA 

30 October 2018 

Governance

55

Consolidated Income
Statement
For the year ended 31 July 2018

Revenue 

Cost of sales 

Staff costs 

Other operating expenses 

Depreciation of property, plant and equipment 

Amortisation of intangible assets 

Operating profit/(loss) 

Finance income  

Finance expenses  

Profit/(loss) before taxation 

Income tax credit/(charge) 

Profit/(loss) for the year 

Profit/(loss) attributable to: 

Owners of the Company 

Non-controlling interests 

Notes 

2018 
£000 

2017 
£000

3 

11 

12 

6 

7 

8 

9 

52,221 

25,404

(5,963) 

(3,545)

(21,670) 

(10,960)

(11,332) 

(9,969)

(511) 

(216)

(7,886) 

(3,322) 

4,859 

(2,608)

- 

(1,110) 

2

(142)

3,749 

(2,748)

1,602 

(23) 

5,351 

(2,771)

5,042 

(2,771)

309 

-

5,351 

(2,771)

Earnings/(loss) per ordinary share: 

-  Basic  

-  Diluted 

10 

10 

5.4p 

5.3p 

(5.9p)

(5.7p)

All of the Group’s operations are continuing.

The following notes form an integral part of these financial statements.

56

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Accounts

Consolidated Statement of Profit or 
Loss and Other Comprehensive Income
For the year ended 31 July 2018

Profit/(loss) for the period 

Other comprehensive income 

Items that will never be reclassified to profit or loss 

Share based payment charges 

Deferred tax on share options 

Items that are or may be reclassified to profit or loss 

Foreign operations – foreign currency translation differences 

Other comprehensive gain net of tax 

2018 
£000 

2017 
£000

5,351 

(2,771)

- 

- 

27 

27 

125

240

(91)

274

Total comprehensive income/(loss) 

5,378 

(2,497)

Total comprehensive income/(loss) attributable to: 

Owners of the Company  

Non-controlling interests 

The following notes form an integral part of these financial statements.

5,069 

(2,497)

309 

-

5,378 

(2,497)

57

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Balance Sheet

As at 31 July 2018

Notes 

2018 
£000 

2017 
£000

11 

12 

17 

13 

14 

15 

20 

16 

20 

16 

17 

20 

20 

21 

1,499  

             381 

151,412  

       38,628 

1,360  

             500 

154,271 

       39,509 

21,664  

         5,880 

9,561  

         4,277 

31,225  

10,157 

185,496 

       49,666

         18,023  

         8,104 

77 

14

18,705 

10,880

507  

             555 

2,985 

             1,400 

40,297  

         20,953

653 

             577

8,742  

         1,778 

39,766 

         3,760 

40 

783 

54

- 

49,984  

         6,169 

       90,281  

       27,122 

95,215 

22,544

Non-current assets 

Property, plant & equipment 

Intangible assets 

Deferred tax asset 

Current assets 

Trade and other receivables 

Cash and cash equivalents 

Total assets 

Current liabilities 

Trade and other payables 

Obligations under finance leases 

Deferred income 

Income taxes  

Loans and borrowings 

Non-current liabilities 

Deferred income 

Deferred tax liabilities 

Loans and borrowings 

Obligations under finance leases 

Provisions 

Total liabilities 

Net assets 

58

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Balance Sheet continued

As at 31 July 2018

Equity  

Called up share capital 

Share premium account 

Merger reserve 

Capital reserve 

Equity reserve 

Foreign exchange reserve 

Retained earnings 

Equity attributable to equity holders of the Company 

Non-controlling interest 

Total equity 

The following notes form an integral part of these financial statements.

Notes 

2018 
£000 

2017 
£000

18 

19 

19 

19 

19 

19 

9,324  

         5,024 

         81,464  

         17,631 

             556  

             556

             449  

             449 

80 

-

       (1,137) 

       (1,164)

2,875  

             48 

93,611 

       22,544 

1,604 

- 

95,215 

22,544

The financial statements on pages 56 to 95 were approved by the Board of Directors on 30 October 2018 and signed on 
its behalf by:

George Hampton Wall 
Chief Executive Officer

Tim Sykes 
Chief Financial Officer 

30 October 2018

30 October 2018

59

 
 
 
 
 
 
 
 
 
Consolidated Statement of 
changes in Equity
For the year ended 31 July 2018

Share 
capital  premium 
£000 
£000 

Share  Merger  Capital 
reserve 
reserve 
£000 
£000 

exchange  convertible  Retained 
notes  earnings 
£000 
£000 

reserve 
£000 

Equity 
  component 
of  

Foreign 

Non- 
  controlling 
interest 
£000 

Total 
£000 

Total 
equity 
£000

At 31 July 2016 

3,983 

5,962 

556 

449 

(1,073) 

Shares issued  
during the period 

1,041 

11,669 

Arising during the period 

Result for the period 

Dividend payment  
of 1.3p per share 

Share based  
payment charges 

Deferred tax  
on share options 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

(91) 

- 

- 

- 

- 

At 31 July 2017 

5,024 

17,631 

556 

449 

(1,164) 

Shares issued  
during the period 

4,243  63,636 

Share options exercised 

57 

197 

Issue of convertible notes 

Arising during the period 

Acquisition of  
subsidiary with NCI 

Transactions with NCI 

Result for the period 

Dividend payment  
of 1.4p per share 

Share based  
payment charges 

Deferred tax  
on share options 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

27 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

80 

- 

- 

- 

- 

3,095 

12,972 

- 

12,972

(3) 

12,707 

- 

(91) 

(2,771) 

(2,771) 

(638) 

(638) 

125 

125 

240 

240 

- 

- 

- 

- 

- 

- 

12,707

(91)

(2,771)

(638)

125

240

48  22,544 

-  22,544

-  67,879 

-  67,879

- 

- 

- 

- 

254 

80 

27 

- 

- 

- 

254

80

27

- 

2,566 

2,566

(1,042) 

(1,042) 

(1,271) 

(2,313)

5,042  5,042 

309 

5,351

- 

(1,299) 

(1,299) 

- 

(1,299)

- 

- 

366 

366 

(240) 

(240) 

- 

- 

366

(240)

At 31 July 2018 

9,324  81,464 

556 

449 

(1,137) 

80 

2,875  93,611 

1,604  95,215

Details of the nature of each component of equity are given in Note 19.

The following notes form an integral part of these financial statements.

60

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Cash  
Flow Statement
For the year ended 31 July 2018

Operating activities 

Profit/(loss) for the year 

Amortisation of intangible assets 

Depreciation 

Net finance expense 

Forward contract provision 

Income tax (credit)/charge 

Share based payment charges 

Operating cash flow before changes in working capital 

Movement in trade and other receivables 

Movement in trade and other payables and deferred income 

Operating cash flow from operations 

Finance income 

Finance expense  

Income tax paid 

Net cash flow from operating activities 

Investing activities 

Purchase of plant and equipment 

Notes 

2018 
£000 

2017 
£000

5,351 

7,886 

511 

1,110 

(806) 

(1,602) 

366 

12,816 

859 

(4,015) 

(2,771)

3,322

216

140

1,832

23

125 

2,887

148

2,513 

9,660 

5,548

- 

(804) 

(492) 

2

(142)

(743) 

8,364 

4,665 

(1,106) 

(82)

Payments to acquire subsidiary undertakings, net of cash acquired 

27 

(93,731) 

(14,327)

Development expenditure capitalised 

Net cash flow from investing activities 

Financing activities 

Payment of dividend 

Proceeds from issue of shares 

Receipts from bank borrowings 

Transaction costs related to loans and borrowings 

Acquisition of NCI 

Repayment of bank borrowings 

Finance lease payments 

Net cash flow from financing activities 

Effect of exchange rate movements on cash and cash equivalents 

Net increase in cash and cash equivalents 

Cash and cash equivalents at the beginning of the year 

(5,702) 

(2,765) 

(100,539) 

(17,174) 

(1,299) 

68,133 

43,660 

(288) 

(2,313) 

(9,942) 

(151) 

(638)

12,707

4,200

-

-

(3,089)

(1) 

97,800 

13,179 

(341) 

5,625 

4,277 

12

670

3,595 

Cash and cash equivalents at the end of the year 

14 

9,561 

4,277

61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements

1. Accounting Policies

Significant accounting policies 
Proactis Holdings PLC (the ‘Company’) is a public company 
incorporated and domiciled in the United Kingdom, with 
subsidiary undertakings in the United States, France, 
Germany, Netherlands, Ireland, Belgium, New Zealand, 
Luxembourg, Mauritius, India and Australia.  The address of 
its registered office is Riverview Court, Castle Gate, Wetherby, 
LS22 6LE.  

The Group financial statements consolidate those of the 
Company and its subsidiaries (together referred to as 
the “Group”).  The Company financial statements present 
information about the Company as a separate entity and not 
about its Group.

The Group is principally engaged in the development and 
sale of business software, installation and related services.

The following paragraphs summarise the significant 
accounting policies of the Group, which have been applied 
consistently in dealing with items which are considered 
material in relation to the Group’s consolidated financial 
statements.

Basis of preparation 
The Group consolidated financial statements have been 
prepared in accordance with International Financial 
Reporting Standards (‘IFRSs’) as adopted by the European 
Union, IFRIC interpretations and the Companies Act 2006 as 
applicable to companies reporting under IFRS.    The financial 
statements have been prepared under the historical cost 
convention.

The Company has elected to prepare its Company financial 
statements in accordance with FRS 101 “Reduced Disclosure 
Framework” (“FRS 101”).

The financial statements are presented in pounds sterling, 
which is the functional currency of the parent company 
and the presentational currency of the Group, and in round 
thousands.

The preparation of financial statements in conformity with 
IFRSs requires management to make judgements, estimates 
and assumptions that affect the application of policies 
and reported amounts of assets and liabilities, income and 
expenses.  The estimates and associated assumptions are 
based on historical experience and various other factors that 
are believed to be reasonable under the circumstances, the 
results of which form the basis of making the judgements 
about carrying values of assets and liabilities that are not 
readily apparent from other sources.  Actual results may differ 
from these estimates.

The estimates and underlying assumptions are reviewed 
on an ongoing basis. Revisions to accounting estimates are 
recognised in the period in which the estimate is revised if 
the revision affects only that period, or in the period of the 
revision and future periods if the revision affects both current 
and future periods.  

Judgements made by management in the application of 
IFRSs that have a significant effect on the Group financial 
statements and estimates with a significant risk of material 
adjustment in the next year are discussed in Note 25.

The Group’s business activities, together with the factors 
likely to affect its future development, performance and 
positions are set out in the Strategic Report on page 8. 
Notwithstanding net current liabilities at 31 July 2018 of £9.1m 
(31 July 2017: net current assets of £14.8m), the Directors 
have prepared the financial statements on a going concern 
basis. Net current liabilities at 31 July 2018 include £18.7m of 
deferred income, which does not represent expected cash 
outflows. Excluding this, the Group has net current assets of 
£9.6m. 

On 7 July 2017 the existing debt facilities at that time were 
refinanced and rolled over into a new facility of £45m, 
including a £15m term loan repayable over 5 years, and 
a £30m revolving credit facility repayable after five years. 
The revolving credit facility was increased by a further £5m 
in August 2018, ahead of the acquisition of Esize. Net bank 
debt at 31 July 2018 was £29.4m, comprising cash balances 
of £9.6m and gross bank debt of £39.0m. The financial 
covenants of this facility include cash flow cover, leverage 
and interest cover. The first compliance certificate required 
to be prepared is for the year ended 31 July 2018. The Group 
has prepared a sensitised cash flow model for the 12 month 
period ending 31 July 2019 and beyond to 2021, which 
shows increasing cash flows into the future as the business 
grows. The cash flow model indicates that there is sufficient 
headroom against all covenants for a period of not less 
than 12 months from the date of approval of these financial 
statements, with no material uncertainties noted over cash 
inflows over this period.

The Directors have concluded that the Group has adequate 
resources to enable it to meet its liabilities for the foreseeable 
future. The Group therefore continues to adopt the going 
concern basis in preparing its financial statements. 

New standards, amendments to standards or 
interpretations 

The following Adopted IFRSs have been issued but have not 
been applied by the Group in these financial statements. Their 
adoption is not expected to have a material effect on the 
financial statements unless otherwise indicated.

62

Notes to the Consolidated  
Financial Statements continued

Standards in effect in 2018 
•	 Amendments	to	IAS	40:	Transfers	of	Investment	Property

•	 Amendments	to	IAS	28:	Long-term	Interests	in	Associates		

and Joint Ventures

None of these had a material impact on these financial 
statements.

No new standards becoming effective and applied in the 
current year have had a material impact on the financial 
statements.

IFRS in issue but not applied in the current financial 
statements 
The following IFRS and IFRIC Interpretations have been 
issued but have not been applied by the Company in 
preparing these financial statements as they are not as yet 
effective. The Company intends to adopt these Standards 
and Interpretations when they become effective, rather than 
adopt them early.

•  IFRS 9 Financial Instruments (effective date 1 January 2018)

•	 IFRS 15 Revenue from Contracts with Customers (effective  
  date 1 January 2018)

•  IFRS 16 Leases (effective date 1 January 2019)

•  IFRS 17 Insurance Contracts (effective date to be confirmed)

•  IFRIC 22 Foreign Currency Transactions and Advance  
  Consideration (effective date to be confirmed)

•  IFRIC 23 Uncertainty over Income Tax Treatments (effective  
  date to be confirmed)

•  Annual Improvements to IFRS Standards 2014-2016 Cycle  

(effective date to be confirmed)

•  Amendments to IFRS 2: Classification and Measurement  
  of Share-based Payment Transactions (effective date to be  
  confirmed).

•  Amendments to IFRS 4: Applying IFRS 9 Financial  

Instruments with IFRS 4 Insurance Contracts (effective date  

  to be confirmed).

•  Amendments to IFRS 9: Prepayment Features with  
  Negative Compensation (effective date to be confirmed)

It is expected that IFRS 9 will impact both the measurement 
and disclosure of financial instruments. IFRS 16 will impact 
the classification of operating leases. Beyond this, it is not 
practicable to provide a reasonable estimate of the effect 
of IFRS 9 and IFRS 16 until a detailed review has been 
completed. 

IFRS 15 will have an impact on revenue recognition and 
related disclosures. The impact assessment work performed 
to date indicates no change to the existing revenue 
recognition policy as a result of adopting this standard for 
the majority of the Proactis revenue streams and products. 
The only revenue stream that is deemed to be impacted by 
adopting IFRS15 are subscription licences that are installed 
on client premises which account for only 40 subscription 
licences at 31 July 2018. At this point in time the impact 
assessment work performed by the Company indicates an 
in year impact of £50,000 for the year ended 31 July 2018. 
Impact on future revenue streams is dependent on future 
business and contracts. Calculations at 31 July 2018 indicate 
that contracted income of approximately £1m that would 
be recognised within the income statement in future periods 
under existing policies would now not be recognised under 
IFRS15.

A number of IFRS and IFRIC interpretations are also currently 
in issue which are not relevant for the Company’s activities 
and which have not therefore been adopted in preparing 
these financial statements. 

The Group continues to monitor the potential impact of other 
new standards and interpretations which may be endorsed 
by the European Union and require adoption by the Group in 
future reporting periods.

The following principal accounting policies have been applied 
consistently to all periods presented in these Group financial 
statements.

Basis of consolidation 
Subsidiaries are entities controlled by the Company.  The 
Group controls an entity when the Group is exposed to, or has 
rights to, variable returns from its involvement with the entity 
and its ability to affect those returns through its power to 
direct the activities of the entity.

The financial statements of subsidiaries are included in the 
consolidated financial statements from the date that control 
commences until the date that control ceases.

All intra-group balances and transactions, including 
unrealised profits arising from intra-group transactions, are 
eliminated fully on consolidation.

Foreign currencies 
Transactions in foreign currencies are recorded using the rate 
of exchange ruling at the date of the transaction.  Monetary 
assets and liabilities denominated in foreign currencies are 
translated using the rate of exchange ruling at the balance 
sheet date and the gains and losses on translation are 
recognised in the statement of comprehensive income.

63

 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

The assets and liabilities of foreign operations are translated 
to the Group’s presentational currency (Sterling), at foreign 
exchange rates ruling at the balance sheet date. Exchange 
differences arising from this translation of foreign operations 
are reported as an item of other comprehensive income and 
accumulated in the foreign exchange reserve.

Property, plant and equipment 
Property, plant and equipment are held at cost less 
accumulated depreciation and impairment charges.

Depreciation is provided at the following annual rates in order 
to write off the cost less estimated residual value of property, 
plant and equipment over their estimated useful lives as 
follows:

Computer equipment 
Office fixtures and fittings 

– 10 to 50% 
– 10 to 25%

Intangible assets – Goodwill 
Goodwill represents the excess of the cost of an acquisition 
over the fair value of the identifiable assets, liabilities and 
contingent liabilities of the acquired subsidiary at the date 
of acquisition.  Goodwill on acquisition of subsidiaries is 
included in intangible assets.  Goodwill is tested annually for 
impairment and carried at cost less accumulated impairment 
losses.

Acquired intangible assets – business combinations 
Intangible assets that are acquired as a result of a business 
combination but that can be separately measured at fair 
value on a reliable basis are separately recognised on 
acquisition at their fair value.  Amortisation is charged 
on a straight-line basis to the consolidated statement of 
comprehensive income over their expected useful economic 
lives. For the Group’s intangible assets this has been assessed 
to be between 3 and 25 years (2017: between 3 and 25 years) 
depending on the individual asset.

Intangible assets that have an indefinite useful life are 
not subject to amortisation and are tested annually for 
impairment and whenever events or circumstances indicate 
that the carrying amount may not be recoverable.  Assets that 
are subject to amortisation are tested for impairment when 
events or a change in circumstances indicate that the carrying 
amount may not be recoverable.  

Research and development 
Expenditure on research activities is recognised as an expense 
in the period in which it is incurred.

An intangible asset arising from development (or from the 
development phase of an internal project) is recognised if, 
and only if, the Group can demonstrate all of the following: 

-  the technical feasibility of completing the intangible asset  

so that it will be available for use or sale;

- 

its intention to complete the intangible asset and use or  
sell it;

- 

its ability to use or sell the intangible asset;

-  how the intangible asset will generate probable future   
economic benefits. Among other things, the Group can   

  demonstrate the existence of a market for the output  
  of the intangible asset or the intangible asset itself or, if  

it is to be used internally, the usefulness of the intangible  

  asset;

-  the availability of adequate technical, financial and other  
resources to complete the development and to use or sell  
the intangible asset; and

- 

its ability to measure reliably the expenditure attributable  
to the intangible asset during its development.

Internally generated intangible assets are amortised over 
their useful economic life, over a period not exceeding five 
years (2017: five years).  Where no internally generated 
intangible asset can be recognised, development expenditure 
is recognised as an expense in the period in which it is 
incurred.

Impairment 
The carrying amount of the Group’s non-financial assets, are 
reviewed at each balance sheet date to determine whether 
there is any indication of impairment.  If any such indication 
exists, the asset’s recoverable amount is estimated.

For goodwill, assets that have an indefinite useful life and 
intangible assets that are not yet available for use, the 
recoverable amount is estimated at each balance sheet date.

An impairment loss is recognised whenever the carrying 
amount of an asset or its cash generating unit exceeds its 
recoverable amount.  Impairment losses are recognised in the 
consolidated statement of comprehensive income.

An impairment loss is recognised for the amount by which 
the carrying amount exceeds its recoverable amount.  The 
recoverable amount is the higher of the asset’s fair value 
less costs to sell and the value in use.  For the purposes of 
assessing impairments, assets are grouped at the lowest 
levels for which there are identifiable cash flows.

Impairment losses recognised in respect of cash-generating 
units are allocated first to reduce the carrying amount of any 
goodwill allocated to cash-generating units (group of units) 
and then, to reduce the carrying amount of the other assets of 
the unit (group of units) on a pro-rata basis.

64

 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

Trade and other receivables 
Trade receivables are recognised initially at fair value and 
subsequently measured at amortised cost using the effective 
interest method, less provision for impairment.  A provision 
for impairment of trade receivables is established when 
there is objective evidence that the Group will not be able to 
collect all amounts due according to the original terms of the 
receivables.

Financial assets 
The Group classifies its financial assets into one of the 
following categories, depending on the purpose for which the 
asset was acquired:

Fair value through profit or loss:  These assets are carried in 
the balance sheet at fair value with changes in the fair value 
recognised in the consolidated statement of comprehensive 
income.

Loans and receivables:  These assets are non-derivative 
financial assets with fixed and determinable payments that 
are not quoted in an active market.  They arise principally 
through the provision of services to customers (trade debtors).  
They are carried at amortised cost using the effective interest 
method.

Cash and cash equivalents:  These assets comprise cash 
balances held by the Group.

Financial liabilities 
Financial liabilities are comprised of trade payables and 
other short-term monetary liabilities, which are recognised at 
amortised cost.

Cash and cash equivalents 
Cash and cash equivalents comprise cash balances and call 
deposits.  Bank overdrafts that are repayable on demand and 
form an integral part of the Group’s cash management are 
included as a component of cash and cash equivalents for the 
purpose of the consolidated cash flow statement.

Derivative financial instruments 
Derivative financial instruments are recognised at fair 
value.  The gain or loss on re-measurement to fair value is 
recognised immediately in profit or loss.

Revenue recognition 
Revenue is measured at the fair value of the consideration 
received or receivable and represents amounts receivable for 
goods and services provided in the normal course of business, 
net of discounts, VAT and other sales related taxes.

The Group derives revenue from the sale of software as a 
perpetual licence, the provision of software as a service and 
also complimentary managed services, consultancy, support 
and hosting services. 

Sale of software as a perpetual licence: the Group recognises 
the revenue capable of being allocated to perpetual software 
licences, at the time of an initial sale or subsequently as an 
upsell, when all the following conditions have been satisfied:

-  The Group has transferred to the buyer the significant risks  
  and rewards of ownership of the licence;

-  The Group retains neither continuing managerial 

involvement to the degree usually associated with  
  ownership nor effective control over the goods sold;

-  The amount of revenue can be measured reliably;

-  It is probable that the economic benefits associated with  

the transaction will flow; and

-  The costs incurred or to be incurred in respect of the  

transaction can be measured reliably.

Provision of Software as a Service: revenue from provision 
of Software as a Service under contracts, at the time of an 
initial sale or subsequently as an upsell, with extended terms 
which combine software and support service elements are 
recognised evenly over the period to which the services 
relate.  Customers pay a fee quarterly (generally) for a 
defined contractual term, normally three or five years, and 
the contracts provide the customer with current software 
products, rights to receive unspecified future software 
products and rights to support services during the term of 
the contract. This policy reflects the continuous nature of 
the transfer of value to the customer.  Revenue invoiced but 
not recognised in the income statement under this policy is 
classified as deferred income in the balance sheet.

Consultancy services: revenue capable of being allocated 
to consultancy services is recognised when the service is 
performed.

Support services: revenue capable of being allocated to 
support services is recognised on a straight-line basis over 
the term of the support contract. Revenue invoiced but not 
recognised in the income statement under this policy is 
classified as deferred income in the balance sheet.

Hosting Services: revenue capable of being allocated to 
hosting services is recognised on a straight-line basis over 
the term of the hosting contract. Revenue invoiced but not 
recognised in the income statement under this policy is 
classified as deferred income in the balance sheet.

In the case where a single contract involves the combination 
of any or all of sale of software as a perpetual licence, 

65

 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

provision of Software as a Service, consultancy services, 
support services and hosting services, the amount of 
consideration is derived from an assessment of the fair 
value of each of the individual constituent elements of the 
goods and services provided.  The revenue allocated to 
each element is recognised as outlined above.  The Group 
is able to reliably measure the fair value of each element of 
these contracts using a combination of factors including the 
contract price agreed with the client, through consideration 
of the relative value of each element of the contract and 
through the contract price charged for those elements in 
similar circumstances with other clients.  

The Group utilises business partners to access certain 
markets as distributors.  Where a business partner sells the 
Group’s products or services, the sale is treated as revenue 
by the Group and the commission payable to the business 
partner is treated as a cost of sale.

Leases 
Leases where the lessor retains substantially all of the risks 
and rewards of ownership are classified as operating leases.  
Payments made under operating lease rentals are charged 
to the income statement on a straight line basis over the term 
of the lease.

Leases where the lessee obtains substantially all of the risks 
and rewards of ownership are classified as finance leases. 
The leased assets are measured initially at an amount 
equal to the lower of their fair value and present value of the 
minimum lease payments. Subsequent to initial recognition, 
the assets are accounted for in accordance with the 
accounting policy applicable to that asset. 

Post-retirement benefits 
The Group operates defined contribution pension schemes.  
The assets of the schemes are held separately from those of 
the Group in an independently administered fund. 

In France there is a requirement to make a lump sum pension 
payment if an employee reaches retirement age whilst 
employed. A retirement provision has been recalculated 
based on the employees in each of the two French entities at 
31 July 2018. 

The amount charged to the income statement represents 
the contributions payable to the defined contribution 
pension schemes in respect of the accounting period and the 
movement in the French pension provision.

Share based payments 
The fair value of awards to employees that take the form 
of shares or rights to shares is recognised as an employee 
expense with a corresponding increase in equity.  The 
fair value is measured at grant date and spread over the 
period during which the employees become unconditionally 
entitled to the options.  The fair value of the options granted 
is measured using an option valuation model, taking into 
account the terms and conditions upon which the options 
were granted.  The amount recognised as an expense is 
adjusted to reflect the actual number of share options that 
vest except where forfeiture is due only to share prices not 
achieving the threshold for vesting.

Taxation 
Tax on the profit or loss for the year comprises current 
and deferred tax.  Income tax is recognised in the income 
statement except to the extent that it relates to items 
recognised directly in equity, in which case it is recognised in 
equity.

Current tax is the expected tax payable on the taxable 
income for the year, using tax rates enacted or substantively 
enacted at the balance sheet date, and any adjustment to 
tax payable in previous years.

Deferred tax is provided using the balance sheet liability 
method, providing for temporary differences between 
carrying amounts of assets and liabilities for financial 
reporting purposes and the amounts used for taxation 
purposes.  A deferred tax asset is recognised only to the 
extent that it is probable that future taxable profits will be 
available against which an asset can be utilised.

Provisions 
A provision for onerous contracts is measured at the present 
value of the lower of the expected cost of terminating the 
contract and the expected net cost of continuing with 
the contract. Before a provision is established, the Group 
recognises any impairment loss on the assets associated 
with that contract.

Non-controlling interest (“NCI”) 
NCIs are measured initially at their proportionate share 
of the acquiree’s identifiable net assets at the date of 
acquisition.

Changes in the Group’s interest in a subsidiary that do 
not result in a loss of control are accounted for as equity 
transactions.

66

Notes to the Consolidated  
Financial Statements continued

2. Operating segments

Basis for segmentation 
The Group determines and presents operating segments 
based on the information that internally is provided to the 
Board of Directors, which is considered to be the Group’s Chief 
Operating Decision Maker, (“CODM”). 

IFRS 8 requires consideration of the CODM within the 
Group. In line with Group’s internal reporting framework 
and management structure, the key strategic and operating 
decisions are made by the Board of Directors, which reviews 
internal monthly management reports, budget and forecast 
information as part of this. Accordingly, the Board of Directors 
is deemed to be the CODM.

Operating segments have been identified based on the 
internal reporting information and management structures 
within the Group and take into consideration the relative size 
of the operation. The Board has determined there are three 

reportable segments, based on geographical location of the 
segment management. As the Group continues to develop 
and expand, the number of reportable segments will be kept 
under review.

Each reportable segment derives its revenues from the sale of 
business software, installation and related services.

Information about reportable segments 
Information related to each reportable segment is set out 
below. Segment revenue is analysed below, split as software 
as a service (“SaaS”) revenue and services revenue.

Segment contribution is used to measure performance 
because management believes that this information is the 
most relevant in evaluating the results of the respective 
segments relative to other entities that operate in the same 
industries. Contribution is defined as revenue less direct costs.

2018 

SaaS revenue 

Services revenue 

Segment revenue 

Direct costs 

Segment contribution 

2017 (Represented) 

SaaS revenue 

Services revenue 

Segment revenue 

Direct costs 

Segment contribution 

United 
Kingdom 
£000 

Mainland 
Europe 
£000 

United 
States 
£000 

Total 
£000

18,006 

16,009 

13,622 

47,637

2,366 

1,199 

1,019 

4,584

20,372 

17,208 

14,641 

52,221

(8,731) 

(5,296) 

(6,001) 

(20,028)

11,641 

11,912 

8,640 

32,193

17,163 

2,082 

19,245 

(9,918) 

9,327 

- 

- 

- 

- 

- 

6,003 

23,166

156 

2,238

6,159 

25,404

(2,655) 

(12,573)

3,504 

12,831

67

 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

2. Operating segments (continued)

As a result of the acquisition of Perfect Commerce, LLC during the financial year, the Group has changed its internal 
organisation and the composition of its reportable segments. Accordingly, the Group has represented the operating 
segment information for the year ended 31 July 2017.

Reconciliations of information on reportable segments to IFRS measures

Total contribution from reportable segments 

Central costs (including non-core net expenditure) 

Depreciation 

Amortisation 

Share based payments charges 

Net interest cost 

2018 
£000 

2017 
£000

32,193 

(18,571) 

(511) 

(7,886) 

(366) 

(1,110) 

12,831

(11,776)

(216)

(3,322)

(125)

(140) 

Consolidated profit/(loss) before tax 

3,749 

(2,748)

Geographic information

The geographic information analyses the Group’s revenue and non-current assets by the Company’s country of domicile 
and other countries. In presenting the geographic information, segment revenue has been based on the geographic 
location of customers and segment assets were based on the geographic location of the assets.

Revenue 

UK 

US 

Mainland Europe 

 There are no customers who represent more than 10% of revenue for the current or prior year.

Non-current assets 

UK 

US 

France 

Other countries 

Non-current assets exclude financial instruments and deferred tax assets.

68

2018 
£000 

2017 
£000

20,372 

14,641 

17,208 

19,245

6,159

- 

52,221 

25,404

2018 
£000 

2017 
£000

146,613 

38,984

4,320 

1,901 

77 

25

-

- 

152,911 

39,009

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
       
 
 
 
 
 
 
 
 
 
 
 
       
 
Notes to the Consolidated  
Financial Statements continued

3. Employees and Directors’ remuneration

Staff costs: 

-  Wages and salaries 

-  Social security costs 

-  Other pension costs 

-  Share based payments 

Amounts capitalised within Development costs and Software for own use (note 12)* 

Average number of employees (including directors) during the year 

-  Sales and production 

-  Administrative 

2018 
£000 

2017 
£000

21,836 

2,528  

919  

366  

25,649 

(3,979) 

11,533 

      1,235 

      307 

      125 

13,200

(2,240)

21,670 

10,960

388 

45 

433 

189

26 

215

*Note that capitalised development costs (see note 12) includes staff costs and other external costs incurred.

Details of Directors’ remuneration subject to audit are provided in the Directors’ Remuneration Report on pages 32 to 37. 

69

 
   
 
   
 
 
 
 
   
 
 
 
   
 
 
 
   
Notes to the Consolidated  
Financial Statements continued

4. Share based payments

At 31 July 2018, the Group had the following share based payment arrangements.

Share Option programmes (equity settled)

The Group operates two Inland Revenue approved executive incentive plans (EMI scheme and EMI rollover scheme), and 
an unapproved share option plan (unapproved scheme). In addition, on 7 July 2017 an Executive LTIP and bonus plan 
were put in place. The vesting of all awards is based on the achievement of certain market and non-market performance 
conditions.

Details of the option grants remaining unexercised at 31 July 2018 are given below.

Grant date 

29 September 2008 

28 September 2010 

14 January 2014 

16 May 2014 

2 June 2014 

1 August 2014 

4 November 2015 

12 February 2016 

10 November 2016 

16 November 2016 

25 August 2017 

28 August 2017 

16 October 2017 

Number of 
employees 
entitled 

Number of 
options granted 

Performance 
conditions 

Exercise 
price (p) 

Expiry date

1 

5 

2 

1 

1 

2 

4 

3 

1 

5 

3 

1 

1 

75,000 

Time served and share price performance 

18.75 

41,000 

Time served and share price performance 

34.00 

1,271,920 

50,000 

50,000 

100,000 

141,667 

470,000 

50,000 

116,667 

Share price performance 

36.50 

Time served 

52.50 

Time served 

49.00 

Time served 

56.00 

Time served 

127.50 

Time served 

114.50 

Time served 

125.00 

Time served 

135.00 

518,939 

Time served and share price performance 

10.00 

451,842 

50,000 

Time served 

43.00 

Time served 

151.50 

Note 1

Note 2

Note 3

Note 4

Note 5

Note 6

Note 7

Note 8

Note 9

Note 10

Note 11

Note 12

Note 13

Note 1: These options have vested and must be exercised on or before 28 September 2018.

Note 2: These options have vested and must be exercised on or before 27 September 2019.

Note 3: These options have vested and must be exercised on or before 13 January 2024.

Note 4: These options have vested and must be exercised on or before 7 February 2024.

Note 5: These options have vested and must be exercised on or before 2 June 2024.

Note 6: These options have vested and must be exercised on or before 1 August 2024.

Note 7: These options vest as to one third on the first anniversary of the date of grant, as to one third on the second anniversary of the date of grant 
and as to one third on the third anniversary of the date of grant.  These options must be exercised on or before 3 November 2025.

Note 8: These options vest as to one third on the first anniversary of the date of grant, as to one third on the second anniversary of the date of 
grant and as to one third on the third anniversary of the date of grant.  These options must be exercised on or before 11 February 2026.

Note 9: These options have vested and must be exercised on or before 9 November 2026.

Note 10: These options vest as to one third on the first anniversary of the date of grant, as to one third on the second anniversary of the date of 
grant and as to one third on the third anniversary of the date of grant.  These options must be exercised on or before 15 November 2026.

Note 11: These options are granted under the conditions of the LTIP scheme and vest only if earnings per share and share price targets are met by 
reference to the three years ending 31 July 2020. If the options vest, they must be exercised on or before 25 August 2027, otherwise they will lapse.

Note 12: These options have vested and must be exercised on or before 28 August 2027

Note 13: These options vest as to one third on the first anniversary of the date of grant, as to one third on the second anniversary of the date of 
grant and as to one third on the third anniversary of the date of grant.  These options must be exercised on or before 15 October 2027.

70

 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

4. Share based payments (continued)

Bonus plan (cash settled)

On 7 July 2017 an Executive bonus plan was put in place which will be settled 50% in cash. The vesting of all awards is 
based on the achievement of certain market and non-market performance conditions. The maximum number of awards 
granted under this scheme is 259,469. Market performance conditions were not satisfied and therefore all options have 
lapsed in the year. 

Reconciliation of outstanding share options

The number and weighted average exercise price of share options are as follows:

Weighted 
average exercise 
price  
2018  
(p)

53.3

27.2

44.3

10.0

54.9

54.6

Number of 
options  
2018  
(number)

2,939,588

1,280,250

(573,334)

(259,469)

3,387,035

2,531,429

Weighted  
average  
exercise  
price  
2017  
(p)

56.5

132.1

52.9

127.5

53.3

44.1

Number of  
options  
2017  
(number)

3,913,715

170,000

(1,094,127)

(50,000)

2,939,588

2,306,086

Outstanding at start of year

Granted during the year

Exercised during the year

Lapsed during the year

Outstanding at end of the year

Exercisable at end of the year

Options outstanding at 31 July 2018 have exercise prices in the range 10p to 135p.

During the current and prior period, the Group has not granted equity as consideration for goods or services received.

71

 
Notes to the Consolidated  
Financial Statements continued

4. Share based payments (continued)

Fair value assumptions of share based payments

The fair value of services received in return for share options granted is measured by reference to the fair value of share 
options granted.  The estimate of fair value is measured using the Black-Scholes model and the Monte Carlo model.  The 
following assumptions were used to determine fair value of the options:

Weighted average share price at grant date (pence) 

Exercise price (pence) 

Expected volatility (%) 

Average option life (year) 

Expected dividend (%) 

Risk free interest rate (%) 

The expected volatility is based on the historic volatility of the Company’s share price.

Charge to the income statement

The charge to the income statement comprises:  

Share based payment charges 

Black 
Scholes 

Monte 
Carlo

53.8 

53.8 

10.0

10.0

39.6% 

34.5%

6.7 

1.0% 

1.0% 

2.7

0.7%

0.6%

2018 
£000 

2017 
£000

366 

125

72

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

5. Alternative performance measure – Adjusted EBITDA

Management has presented the performance measure adjusted EBITDA because it monitors this performance measure at 
a consolidated level and it believes that this measure is relevant to an understanding of the Group’s financial performance. 
Adjusted EBITDA is calculated by adjusting profit before taxation to exclude the impact of net finance costs, depreciation, 
amortisation, share based payment charges and non-core net expenditure.  The non-core net expenditure includes 
significant items of income or expenditure associated primarily with the Group’s acquisition activity and the resultant 
restructuring programmes (together, “non-core net expenditure”).

Adjusted EBITDA is not a defined performance measure in IFRS. The Group’s definition of Adjusted EBITDA may not be 
comparable with similarly titled performance measures and disclosures by other entities.

2018 
£000 

2017 
£000

Profit/(loss) before taxation 

3,749 

(2,748)

Adjustments for: 

Net finance costs 

Depreciation 

Amortisation 

Share based payment charges 

Non-core net expenditure: 

  - Costs of restructuring the Group’s operations - staff 

  - Costs of restructuring the Group’s operations - other 

  - Expenses of acquisition related activities 

  - Legal and professional fees 

  - Fair value movement on forward contract for acquisition 

Adjusted EBITDA 

1,110 

511 

7,886 

366 

1,638 

1,561 

732 

439 

(735) 

17,257 

140

216

3,322

125

658

15

4,291

-

1,832 

7,851

The fair value movement on the forward contract provision is included within other operating expenses in the consolidated 
income statement.

73

 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

6. Operating profit/(loss)

Operating profit/(loss) is stated after charging : 

Depreciation of property, plant and equipment (see note 11) 

Amortisation of software for own use and development costs (see note 12) 

2018 
£000 

511 

4,684 

2017 
£000

216

2,386

Amortisation of customer related intangible assets (see note 12) 

     3,202 

        936 

Operating lease rentals :

  - Land and buildings 

  - Other equipment 

Auditor’s remuneration: 

Audit of these financial statements 

Amounts receivable by auditors and their associates in respect of: 

  - Audit of financial statements of subsidiaries pursuant to legislation 

  - Other services relating to taxation compliance 

  - Transactional services 

  - Other tax services  

7. Finance Income

Bank interest receivable 

8. Finance Expenses

Bank interest 

Other interest 

74

1,104 

80 

2018 
£000 

196 

276 

16 

- 

24   

2018 
£000 

- 

2018 
£000 

956 

154 

1,110 

509 

17

2017 
£000

30

45

16

555

60

2017 
£000

2

2017 
£000

142

-

142

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

9. Taxation

Reconciliation of effective tax rate

Current tax 

Current year 

Adjustment in respect of prior periods 

Total current tax  

Deferred tax 

Released during the current year 

Recognised in current year 

Total deferred tax 

Total tax in income statement 

Profit/(loss) before tax for the period 

Tax using the UK corporation tax rate of 19% (2017: 19.67%) 

Effect of differential foreign tax rates 

Adjustments in respect of prior periods – current tax 

Disallowable net expenses 

Relief from governmental tax incentives1 

Losses used not previously recognised2 

Effect of change in tax rates on deferred tax (see below) 

Current year losses for which no deferred tax asset is recognised 

Adjustments in respect of share-based payments 

Adjustments in respect of prior periods – deferred tax 

Total tax (credit)/charge 

2018 
£000 

865 

(424) 

441 

(1,242) 

(801) 

(2,043) 

(1,602) 

2018 
£000 

3,749 

712 

(13) 

(424) 

64 

(210) 

(1,342) 

(1,430) 

555 

296 

190 

(1,602) 

2017 
£000

442

160

602

(191)

(388)

(579)

23

2017 
£000

(2,748) 

(541)

34

160

1,023

-

(462)

(191)

-

-

-

23

Note 1: This item includes the effect of tax reliefs in respect of qualifying governmental tax incentives. 
Note 2: The Group has substantial operating losses in some of its subsidiary undertakings which have been utilised during the period. These are reviewed 
annually and a deferred tax asset based on the next five years profitability is recognised.

Reduction in the UK corporation tax rate from 20 per cent to 19 per cent (effective from 1 April 2017) and to 17 per cent 
(effective 1 April 2020) were substantively enacted on 16 March 2016. In future, this will reduce the Group’s current tax 
charge accordingly. In accordance with accounting standards, the effect of these rate reductions on deferred tax balances 
has been reflected in these financial statements, dependent upon when temporary timing differences are likely to reverse.

75

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

10. Basic and diluted earnings per ordinary share

The calculation of earnings per ordinary share is based on the profit or loss for the period attributable to ordinary 
shareholders and the weighted average number of equity voting shares in issue as follows. 

Profit/(loss) for the year attributable to owners of the Company (£000) 

Post tax effect of non-core net expenditure (see note 5) 

Post tax effect on customer related intangible assets 

Post tax effect of share-based payment charges 

Post tax effect of convertible loan note interest 

Non-recurring tax factors 

Post tax effect of adjusted earnings (£000) 

Weighted average number of shares (number ‘000) 

Dilutive effect of share options (number ‘000) 

Fully diluted number of shares (number ‘000) 

Basic earnings/(loss) per ordinary share (pence) 

Adjusted earnings per ordinary share (pence) 

Basic diluted earnings/(loss) per ordinary share (pence) 

Adjusted diluted earnings per ordinary share (pence) 

2018 
£000 

5,042 

3,417 

3,240 

366 

75 

(2,261) 

9,879 

92,893 

2,243 

95,136 

5.4p 

10.6p 

5.3p 

10.4p 

2017 
£000

(2,771)

6,573

777

125

-

(493)

4,211

46,944

1,827

48,771

(5.9p)

9.0p

(5.7p)

8.6p

76

 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

11. Property, plant and equipment

Cost 

At 31 July 2016 

Additions 

On acquisitions 

At 31 July 2017 

Additions 

On acquisitions 

Effect of movements in exchange rates 

Disposals 

At 31 July 2018 

Depreciation 
At 31 July 2016 

Charge for the year 

At 31 July 2017 

Charge for the year 

Disposals 

At 31 July 2018 

Net book value 

At 31 July 2017 

At 31 July 2018 

Computer  Office fixtures 
& fittings 
equipment 
£000 
£000 

Total 
£000

723 

48 

51 

822 

744 

476 

(5) 

(51) 

283 

103 

4 

390 

362 

91 

- 

(191) 

1,006

151

55

1,212

1,106

567

(5)

(242)

1,986 

652 

2,638

436 

173 

609 

421 

(36) 

994 

213 

992 

179 

43 

222 

90 

(167) 

615

216

831

511

(203)

145 

1,139

168 

381

507 

1,499

The Group leases computer equipment under a number of finance leases. At 31 July 2018, the net carrying amount of leased 
equipment was £152,000 (2017: £70,000).

77

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

12. Intangible assets

Customer 

Goodwill 
£000 

related  Development  Software for 
own use 
£000 

costs 
£000 

intangibles 
£000 

Total 
£000 

Cost 

At 31 July 2016 

Internally developed 

On acquisitions 

At 31 July 2017 

Internally developed 

On acquisitions 

Additions 

Effect of movements in exchange rates 

7,852 

- 

13,018 

11,926 

- 

4,154 

20,870 

16,080 

- 

- 

85,802 

23,220 

- 

- 

- 

- 

9,281 

2,284 

400 

11,965 

4,842 

5,759 

417 

11 

2,588 

31,647

481 

2,765

- 

17,572 

3,069 

51,984

369 

5,211

176 

114,957

74 

- 

491

11 

At 31 July 2018 

106,672 

39,300 

22,994 

3,688 

172,654 

Amortisation and impairment 

At 31 July 2016 

Amortisation for the year 

At 31 July 2017 

Amortisation for the year 

At 31 July 2018 

Carrying amounts 

At 31 July 2017 

At 31 July 2018 

- 

- 

- 

- 

- 

2,517 

936 

3,453 

3,202 

6,655 

6,390 

1,754 

8,144 

4,002 

12,146 

1,127 

632 

1,759 

682 

10,034

3,322

13,356

7,886

2,441 

21,242

20,870 

12,627 

3,821 

1,310 

38,628

106,672 

32,645 

10,848 

1,247 

151,412

The Goodwill and other intangible assets are allocated to the Group’s segments as follows:

2018 

Goodwill 

Other intangible assets 

Total intangible assets 

2017

Goodwill 

Other intangible assets 

Total intangible assets 

78

United 
Kingdom 
£000 

Mainland 
Europe 
£000 

United 
States 
£000 

Total 
£000 

44,508 

16,307 

23,652 

12,373 

38,512 

106,672

16,060 

44,740

60,815 

36,025 

54,572 

151,412

19,368 

14,669 

34,037 

- 

- 

- 

1,502 

20,870

3,089 

17,758

4,591 

38,628

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

12. Intangible assets (continued)
The recoverable amount of each of these assets is assessed against its value in use according to the CGU to which they 
relate. The key assumptions for these value in use calculations are set out below. The value in use calculations are based 
upon detailed budgets and forecasts prepared over a 3 year period, followed by an extrapolation into perpetuity for the 
terminal value of expected cash flows at growth rates given below, discounted at the rates provided below.  The growth 
rate reflects a prudent estimate of the long-term growth rate for each cash generating unit. The discount rates reflect the 
different risk profiles the Directors attach to each income stream.  The directors have reviewed the recoverable amount of 
the CGUs and do not consider there to be any indication of impairment.

2018 
% 

2017 
%

Long term growth rate 

Discount rate (pre-tax rate) Group CGU 

Discount rate (pre-tax rate) EGS CGU 

Discount rate (pre-tax rate) Intesource CGU 

Discount rate (pre-tax rate) Intelligent Capture CGU 

Discount rate (pre-tax rate) Due North CGU 

Discount rate (pre-tax rate) Millstream CGU 

Discount rate (pre-tax rate) UK CGU 

Discount rate (pre-tax rate) US CGU 

Discount rate (pre-tax rate) EU CGU 

Budgeted revenue growth rate (average of next 3 years) 

Budgeted staff costs growth rate (average of next 3 years) 

2.00 

- 

- 

- 

- 

- 

- 

10.69 

13.29 

13.33 

3.51 

2.00 

2.50 

10.42

15.66 

15.66

18.07

18.07

18.07

-

-

-

-

-

Given the transformative impact of the acquisition of Perfect Commerce, LLC the Group has undergone a significant 
restructuring exercise in the year. This has led to new management structures and subsequently, new CGU’s as noted in 
the table above.  The assets and cashflows associated with the previous Intesource CGU have been moved to the US 
CGU. All the other historic CGU’s now sit within the UK CGU. The acquisition of Perfect Commerce, LLC was funded by a 
mix of equity and a substantial element of senior bank debt provided by HSBC Bank plc.  As a result, the Group’s weighted 
average cost of capital has reduced supporting a lower discount rate. 

The Directors’ key assumptions relate to revenue growth, length of contract, gross and operating margins and discount rate. 
Sensitivity analysis has been performed and a reasonably possible change in the key assumptions would not cause the 
carrying amount to exceed the recoverable amount of each CGU.

The Directors determine the initial recognition of development costs and software for own use by reference to the amount 
of time spent by relevant staff on development, subject to the expectation that the development will be completed and 
there will either be an external market for the development or the asset will be used internally to assist in generating 
future economic benefits.  The Directors currently consider that the full direct salary costs of the Group’s development and 
technical teams and all of the costs of development resource bought in from third parties meet the criteria to be capitalised. 
This estimate has not changed during this or the previous financial year.

Amortisation and impairment 

The amortisation charge is recognised in the following line items in the income statement:

Development costs 

Customer related intangible assets 

Software for own use 

Administrative costs 

2018 
£000 

4,002 

3,202 

682 

7,886 

2017 
£000 

1,754

936

632

3,322

79

 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

12. Intangible assets (continued)

Development costs, customer related intangibles and software for own use is amortised on a straight line basis over 
their useful life, which is the period during which they are expected to generate revenue.  The estimated useful life of 
development costs and software for own use is three years (2017: 3 years) which resulted in an amortisation charge of 
£4,002,000 (2017: £1,754,000) and £682,000 (2017: £632,000) respectively.  The Director’s currently consider that three 
years is a suitably short estimate of the useful economic life of the development costs capitalised because of the fast rate of 
change of technological advancement and market demand and this estimate has not changed during this or the previous 
financial year. The estimated useful life of the customer related intangible assets of Perfect Commerce, LLC is in the range 
9-13 years and that of other customer related intangible assets is in the range 10-25 years (2017: 10-25 years).  This has 
resulted in a charge of £3,202,000 (2017: £936,000).

13. Trade and other receivables

Trade receivables (net of impairment of £4,032,000, 2017: £248,000) 

Prepayments  

Accrued income 

Deferred cost of sales 

2018 
£000 

16,804 

1,935 

1,777 

1,148 

   21,664 

2017 
£000 

3,113

1,309

422

1,036 

5,880

Included within trade and other receivables is £Nil (2017: £Nil) expected to be recovered in more than 12 months.

Trade and other receivables denominated in currencies other than sterling comprise £11,628,000 (2017: £511,000) of trade 
receivables denominated in US dollars, £5,811,000 (2017: £128,000) denominated in Euros, £35,000 (2017: £Nil) in New 
Zealand dollars, £111,000 (2017: £Nil) in Canadian dollars, £21,000 (2017: £Nil) in Norwegian krone and £234,000 (2017: 
£81,000) denominated in Australian dollars.  The fair values of trade and other receivables are the same as their book 
values.

The deferred cost of sales balance relates to reseller commission costs and is recognised in profit and loss at the same time 
as associated reseller commission revenues.

The movement on the Group’s provisions against trade receivables are as follows:

At the start of the year 

On acquisitions 

Utilised in the period against uncollectable amounts 

Charged to the income statement 

At the end of the year 

80

2018 
£000 

248 

3,692 

- 

92 

4,032 

2017 
£000 

55

45

(33)

181

248

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

13. Trade and other receivables (continued)

Trade receivables that are past due are considered individually for impairment.  The Group uses a monthly ageing profile as 
an indicator for impairment.  The summarised ageing analysis of trade receivables past due but not impaired is as follows:

Under 30 days overdue 

Between 30 and 60 days overdue 

Over 60 days overdue 

The other classes within trade and other receivables do not contain impaired assets.

14. Cash and cash equivalents

Cash and cash equivalents 

2018 
£000 

1,876 

110 

343 

2,329 

2018 
£000 

9,561 

2017 
£000 

1,351

326

124 

1,801

2017 
£000 

4,277

Cash and cash equivalents denominated in foreign currencies other than sterling comprise £2,212,000 (2017: £651,000) in 
US dollars, £2,949,000 (2017: £52,000) in Euros and £149,000 (2017: £Nil) in New Zealand dollars.

15. Trade and other payables

Trade payables 

Other taxes and social security 

Accruals and other creditors 

2018 
£000 

10,218 

2,184 

5,621 

18,023 

2017 
£000 

1,644

783

5,677

8,104

Trade and other payables denominated in currencies other than sterling comprise £9,324,000 (2017: £580,000) of trade 
payables in US dollars, £18,000 (2017: £1,000) in Australian dollars, £19,000 (2017: £Nil) in New Zealand dollars, £10,000 
(2017: £Nil) in Philippine pesos and £241,000 (2017: £81,000) in Euros.

81

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

16. Deferred income

Deferred income arises from certain products and services sold by the Group.  In return for a single upfront payment or 
series of upfront payments, the Group commits to a fixed term contract to provide those products and services to customers.  
In these circumstances, income is recognised evenly over the term of the contract.

Movement in the Group’s deferred income liabilities during the current and prior year are as follows:

Balance at the beginning of the period 

On acquisitions 

Income deferred to future periods 

Release of income deferred from previous periods 

Effect of movements in exchange rates 

The deferred income liabilities fall due as follows:

Within one year 

After more than one year 

Income recognised during the year is as follows: 

Income received 

Income deferred to future periods 

Release of income deferred from previous periods 

Income recognised in the year 

2018 
£000 

11,457 

7,546 

18,618 

(18,218) 

(45) 

19,358 

18,705 

653 

19,358 

52,621 

(18,618) 

18,218 

52,221 

2017 
£000 

9,496

2,267

8,562

(8,868)

-

11,457

10,880 

577 

11,457

25,098

(8,562)

8,868

25,404

82

 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

17. Deferred tax assets and liabilities

Deferred tax assets and liabilities are analysed below and are disclosed as non-current assets or liabilities in the balance 
sheet.

Deferred tax asset  

Trading losses arising in foreign operations 

Deferred tax liabilities 

On customer related intangible assets, development costs and software for own use 

Share options 

Trading losses 

Movement in deferred tax for the year ended 31 July 2018

2018 
£000 

1,360 

2018 
£000 

9,529 

(237) 

(550) 

8,742 

2017 
£000 

500

2017 
£000

3,070

(773)

(519)

1,778

As at 31 

Foreign 
exchange 
July 2017  acquisitions  movements 
£000 

£000 

£000 

On 

Tax rate 
change 
£000 

Income 

As at 31 
statement  July 2018 
£000 

£000 

Deferred tax assets 

Trading losses arising in foreign operations 

500 

619 

4 

(175) 

412 

1,360

As at 31 

Foreign 
exchange 
July 2017  acquisitions  movements 
£000 

£000 

£000 

On 

Tax rate 
change 
£000 

Income 

As at 31 
statement  July 2018 
£000 

£000 

Deferred tax liabilities 
On customer related intangible assets,  
development costs and software for own use 

Share options 

Trading losses 

3,070 

(773) 

(519) 

1,778 

8,531 

- 

- 

8,531 

- 

240 

- 

240 

(1,581) 

(24) 

- 

(1,605) 

(491) 

320 

(31) 

(202) 

Deferred tax asset not recognised  

Accessible tax losses - not recognised as future economic benefit is uncertain 

Deductible temporary differences 

2018 
£000 

13,696 

17,180 

9,529 

(237)

(550)

8,742

2017 
£000 

985

-

83

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

18. Share capital

Allotted, called up and fully paid 

2018 
£000 

2017 
£000 

93,236,123 Ordinary shares of 10p each (2017: 50,238,546) 

9,324 

5,024

On various dates throughout the year, the Group issued a total of 42,997,577 Ordinary shares of 10p each at a weighted 
average price of 163.4p per share pursuant to the placing of new ordinary shares and exercising of options by past and 
present employees or directors.

The Group’s objectives when managing capital are to safeguard the entity’s ability to continue as a going concern, so that 
it can continue to provide returns for shareholders and benefits for other stakeholders, and to provide an adequate return 
to shareholders by pricing products and services commensurately with the level of risk.  The Group sets the amount of 
capital in proportion to risk.  The Group manages the capital structure and makes adjustments to it in the light of changes in 
economic conditions and the risk characteristics of the underlying assets.  In order to maintain or adjust the capital structure, 
the Group may adjust the amount of dividends paid to shareholders, return capital to shareholders, issue new shares, or sell 
assets to reduce debt.  During 2018, the Group’s strategy, which was unchanged from 2017, was to minimise net debt.

Share option schemes 
The Company operates three share option schemes; an EMI Rollover Scheme and an EMI Scheme (together ‘the EMI 
schemes’) and an Unapproved Option Scheme.  At 31 July 2018, options had been granted (but not exercised) under the EMI 
schemes over a total of 1,208,649 Ordinary shares of the Company (1.3% of the issued share capital of the Company).  At 
31 July 2018, options had been granted (but not exercised) under the Unapproved Option Scheme over a total of 2,178,386 
Ordinary shares of the Company (2.3% of the issued share capital of the Company).

19. Capital and reserves

Share premium 
The Group has issued 42,997,577 (2017: 10,403,387) Ordinary shares of 10p each during the year at a weighted average 
price of 163.4p (2017: 125.8p) per share, creating a share premium of £65,954,000 (2017: £12,044,000). Costs totalling 
£2,121,000 (2017: £375,000) were offset against the share premium. 

Merger reserve 
The merger reserve of £556,000 (2017: £556,000) arose from the application of merger accounting principles to the 
financial statements on implementation of the capital reorganisation of the Group during the year ended 31 July 2006.  The 
Directors considered that this treatment was required for the accounts to present a true and fair view of the Group’s results 
and financial position.

Capital reserve 
The capital reserve arose on issue of share options as part of the consideration for the purchase of Alito (UK) Limited.  The 
reserve is not distributable.

Equity reserve 
The equity reserve comprises the amount allocated to the equity component for the convertible notes issued by the Group 
in August 2017.

Foreign exchange reserve 
The foreign exchange reserve comprises all foreign currency differences arising from the translation of the financial 
statements of foreign operations, as well as any foreign currency differences arising from the retranslation of intercompany 
balances which are, in effect, a net investment in a foreign operation.

84

 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

20. Loans and borrowings

Non-current liabilities 

Secured bank loans 

Convertible notes 

Finance lease liabilities 

The convertible loan notes have a coupon rate of 2%.

Non-current liabilities 

Secured bank loans 

Finance lease liabilities 

2018 
£000 

35,918 

3,848 

40 

39,806 

2018 
£000 

2,985 

77 

3,062 

2017 
£000 

3,760

-

54

3,814

2017 
£000 

1,400

14 

1,414

Information about the Group’s exposure to interest rate, foreign currency and liquidity risks is included in Note 22. 
The terms and conditions of the outstanding loans are as follows:

Currency 

Nominal 

Year of 
interest rate  maturity 

2018 
2018 
Face  Carrying 
amount 
value 
£000 
£000 

2017 
2017 
Face  Carrying 
amount 
value 
£000 
£000 

Term facility 

GBP 

LIBOR +1.95% 

Revolving facility 

GBP/EUR 

LIBOR +1.75-2.5% 

Term loan 

Revolving facility 

Convertible notes 

GBP 

LIBOR +1.95% 

GBP 

LIBOR +1.75-2.5% 

USD 

2% 

Finance lease liabilities  GBP/EUR/USD 

2022 

2022 

2019 

2020 

2022 

12,750 

12,750 

26,153 

26,153 

- 

- 

- 

- 

3,848 

3,848 

117 

117 

- 

- 

3,500 

1,660 

- 

68 

-

-

3,500

1,660

-

68

Total interest-bearing liabilities 

42,868 

42,868 

5,228 

5,228

The Term Loan and the Revolving Credit Facility are secured by way of a debenture over the assets of the Group and has 
certain performance criteria related to its ongoing availability.

Convertible notes  

Proceeds from issue of convertible notes ($5,000,000) 

Amount classified as equity 

Accreted interest 

Carrying amount of liability 

The notes were issued on 4 August 2017. They are repayable in August 2022. 

2018 
£000 

3,836

(80)

92 

3,848 

85

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

20. Loans and borrowings (continued)

Finance lease liabilities are payable as follows:

Less than one year 

Between one and five years 

More than five years 

Future minimum 
lease payments

Interest

Present value of  
minimum lease 
payments

2018 
£000 

2017 
£000 

2018 
£000 

2017 
£000 

2018 
£000 

2017 
£000

83 

46 

- 

129 

16 

62 

- 

78 

6 

6 

- 

12 

2 

8 

- 

10 

77 

40 

- 

117 

14

54

-

68

Reconciliation of movements of liabilities to cash flows arising from financing activities

Balance at 1 August 2017 

On acquisitions 

Proceeds from issue of convertible notes 

Proceeds from loans and borrowings 

Transaction costs related to loans and borrowings 

Repayment of borrowings 

Payment of finance lease liabilities 

Effect of changes in foreign exchange rates 

Capitalised borrowing costs 

Interest expense 

Interest paid 

Loans and 
borrowings 
£000 

Convertible  Finance lease 
liabilities 
£000 

notes 
£000 

5,160 

- 

- 

43,660 

(288) 

(9,942) 

- 

(18) 

148 

987 

(804) 

- 

- 

3,756 

- 

- 

- 

- 

- 

- 

92 

- 

68 

169 

- 

- 

- 

- 

(151) 

- 

- 

31 

- 

Total 
£000 

5,228

169

3,756

43,660

(288)

(9,942)

(151)

(18)

148

1,110

(804)

Balance at 31 July 2018 

38,903 

3,848 

117  42,868

86

 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

20. Loans and borrowings (continued)

Non-current  

Secured bank loans 

Convertible notes 

Finance lease liabilities 

Total non-current 

Current 

Secured bank loans 

Finance lease liabilities 

Total current 

Total borrowings 

Less: 

Cash and cash equivalents 

Net debt 

21. Provisions

Balance at 1 August 2017 

On acquisitions 

Provisions charged in the year 

Balance at 31 July 2018 

2018 
£000 

35,918 

3,848 

40 

39,806 

2,985 

77 

3,062 

42,868 

9,561 

33,307 

Restructuring 
£000 

Retirement 
provision 
£000 

- 

- 

295 

295 

- 

371 

117 

488 

2017 
£000 

3,760

-

54

3,814

1,400

14 

1,414 

5,228 

4,277

951

Total 
£000 

- 

371 

412

783

Restructuring 
During the year, the Group committed to closing one of its regional offices.  Following the announcement of the closure, the 
Group recognised a provision of £295,000 for onerous lease costs.

Retirement provision 
The retirement provision relates to the employees within the two French subsidiary companies. In France there is a 
requirement to make a lump sum pension payment if an employee reaches retirement age whilst employed. This provision 
has been recalculated based on the employees in each entity at 31 July 2018.

87

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

22. Financial risk management

Overview 
The Group has exposure to the following risks

-  Credit risk

- 

Interest rate risk

-  Currency risk

-  Liquidity risk

This note presents information about the Group’s exposure 
to each of the above risks and the Group’s objectives and 
processes for managing this risk.  Further disclosures are 
included throughout these consolidated financial statements.

Financial instruments policy 
Treasury and financial risk policies are set by the Board and 
have remained unchanged from the previous period.  All 
instruments utilised by the Group are for financing purposes.  
The day-to-day financial management and treasury function 
is controlled centrally for all operations.  

Financial assets and liabilities 
The Group’s financial instruments comprise cash and liquid 
resources, and various items such as trade receivables and 
trade payables that arise directly from its operations.

Credit risk 
Management has a credit policy in place and the exposure 
to credit risk is monitored on an on-going basis.  Credit 
evaluations are performed on all customers requiring credit 
over a certain amount.  The Group does not require collateral 
in respect of financial assets.

At the balance sheet date there were no significant 
concentrations of credit risk.  The maximum exposure to credit 
risk is represented by the carrying amount of each financial 
asset, including derivative financial instruments, in the balance 
sheet.

Interest rate risk 
The Group manages its cash position in a manner designed 
to minimise interest payable on its structured finance facilities.  
Surplus cash funds are used to reduce debt.  At the year-end 
date there was exposure to movements in interest rates and a 
1% increase in interest rates would reduce profit before tax by 
approximately £400,000.

Liquidity risk management 
The Group manages liquidity risk by maintaining adequate 
cash reserves and by continuously monitoring both forecast as 
well as actual cash flows to enable matching of the maturity 
profiles of financial assets and liabilities. Sufficient cash is 
retained to service short-term financing needs.

Currency risk 
The Group is exposed to fluctuations in exchange rates as the 
majority of its future revenues will be denominated in foreign 
currencies, comprising US dollars, Euros, Australian Dollars and 
New Zealand Dollars.  The Group seeks to remove this risk by 
invoicing in Sterling but this is largely not possible.  Where it is 
not possible, the Group may hedge such transactions through 
foreign exchange forward contracts.  The Group also has a 
majority of its future costs denominated in the same currencies 
which provides a natural hedge.  Separately, at the prior year 
end the Group entered into a deal contingent forward contract 
for US dollars in order to manage the foreign exchange risk 
in the acquisition of Perfect Commerce, LLC. There were no 
similar contracts in place at 31 July 2018.  

Interest rate and currency profile

Financial assets 

Trade receivables 

Cash at bank 

2018 
£000 

2017 
£000 

16,804 

9,561 

3,113

4,277

26,365 

7,390

Cash at bank attracted interest at floating rates, which were 
between 0.00% and 0.55% at the year-end (2017: 0.00% and 
0.55%).

Financial liabilities  

Trade payables 
Other short term liabilities 
Bank borrowings 
Convertible loan note 

2018 
£000 

2017 
£000 

10,218 
2,184 
37,055 
3,848 

53,305 

1,644 
783 
5,160 
- 

7,587

88

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

22. Financial risk management 
(continued)

 All of the financial assets and liabilities detailed above are 
recorded at amortised cost.  Bank borrowings are in the 
form of a Term Loan repayable over a remaining four years 
at an interest rate of 1.95% per annum above LIBOR and a 
Revolving Credit Facility which is in place for a remaining 
four years at interest rates between 1.75% and 2.50% per 
annum above LIBOR.  The Term Loan and the Revolving 
Credit Facility are secured by way of a debenture over the 
assets of the Group and has certain performance criteria 
related to its ongoing availability.

2018 
Maturity profile of financial liabilities   £000 

In one year or on demand 
In one to two years 
In two to five years 

15,387 
2,985 
34,933 

2017 
£000 

3,827 
1,400 
2,360

53,305 

7,587

Fair value of financial instruments 
At 31 July 2018 the difference between the book value and 
the fair value of the Group’s financial assets and liabilities 
measured at amortised cost was £Nil (2017: £Nil). 

Sensitivity analysis 
The Group is materially exposed to changes in interest 
rates and the Board estimates that a 1% change in LIBOR 
would result in a £400,000 reduction in profit before tax.  
The Group is also materially exposed to changes in the 
exchange rates, specifically the US Dollar and the Euro, 
and the Board estimates that a 5% weakening in Sterling 
would impact the Group’s profit before tax by £14,000 and 
£373,000 respectively.

89

 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

23. Commitments

(a) Capital commitments

There were no capital commitments existing at 31 July 2018 or 31 July 2017.

(b) Operating leases commitments

Total future operating lease commitments at the balance sheet date are as follows:

Within one year 

Between one and two years 

Between two and five years 

After more than five years 

2018 

2017 

Other 
Land and 
buildings  equipment 
£000 

£000 

Other 
Land and  
buildings  equipment 
£000 

£000 

928 

395 

443 

- 

1,766 

31 

24 

16 

- 

71 

550 

492 

583 

36 

1,661 

33

29

70

-

132

The Group leases 12 (2017: 9) office facilities under operating leases.  During the year, £1,169,000 was recognised as an 
expense in the income statement in respect of operating leases (2017: £526,000).

90

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

24. Pensions 

The Group operates defined contribution pension schemes for 
its employees.  In addition, in France there is a provision for a 
pension payment should an employee reach retirement age 
whilst employed.

The pension cost charge for the year represents contributions 
payable by the Group to the schemes, other personal pension 
plans and the French provision movement. The cost in the 
year amounted to £919,000 (2017: £307,000).  There were 
outstanding contributions at 31 July 2018 of £116,000 (2017: 
£37,000) and a provision balance of £488,000 (2017: £nil).

26. Related party transactions

Transactions between the Company and its subsidiaries, 
which are related parties, have been eliminated on 
consolidation and have therefore not been disclosed.

Remuneration of key management personnel

The remuneration of the Directors, who are the key 
management personnel of the Group, is provided in the 
audited part of the Directors’ Remuneration Report on pages 
32 to 37.  In addition, the Group recognised a share-based 
payment charge under IFRS2 ‘Share-based payment’ in 
respect of the Directors of £319,000 (2017: £84,000).

25. Accounting estimates and 
judgements

27. Aquisitions 

The Directors discussed with the Audit Committee the 
development, selection and disclosure of the Group’s critical 
accounting policies and estimates and the application of 
these polices and estimates.  The accounting policies are set 
out in Note 1.  

The Directors consider that the key judgements made in 
preparation of the financial statements are:

Carrying value of intangible fixed assets  
A number of commercial and financial assumptions and 
judgements have been made to support both the initial 
recognition and the current carrying values of the intangible 
asset categories of goodwill, customer related intangible 
assets, development costs and software for own use.  These 
are described within note 12.

The Directors consider that the key estimates made in 
preparation of the financial statements are:

Fair values 
The Group has undertaken a fair value assessment on each 
of the acquisitions during the year.  This assessment includes 
a detailed analysis of the accounting policies and methods 
adopted by the acquired businesses and an estimate 
of the value of separately identifiable intangible assets, 
principally customer related intangible assets and capitalised 
development costs.  This estimate requires the Directors to 
estimate the likely revenues from and costs of the delivery of 
future services to the customers of the acquired businesses at 
the date that the businesses were acquired. 

Contingent consideration 
A fair value estimate has been made in relation to the 
contingent consideration on the Proactis Benelux B.V. 
acquisition. The estimate requires the Directors to estimate the 
likelihood of future deals and the likely size of those deals.

Perfect Commerce, LLC 
On 4 August 2017, the Group acquired 100% of the 
membership interests of Perfect Commerce, LLC. This included 
78.95% of the voting equity interests of Hubwoo SA.

The acquisition of Perfect Commerce, LLC was undertaken 
to increase Proactis’ global footprint, to enhance the Group’s 
product set and for a strengthened supplier commerce 
opportunity through The Business Network. 

For the 12 months ended 31 July 2018, Perfect Commerce, 
LLC and its subsidiaries contributed revenue of £26,418,000 
and profit before tax of £2,167,000. This does not factor in the 
amortisation of intangible assets that will now be recognised 
in the Group accounts.

The following table summarises the acquisition date fair value 
of each major class of consideration transferred.

Cash 

Convertible notes 

Contingent consideration 

Settlement of debt 

Total consideration transferred 

£000

93,985

3,836

3,836

(13,077) 

88,580

91

 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

27. Aquisitions (continued)

The Group agreed to pay the selling shareholders in 
December 2017 contingent consideration of $5,000,000 
because certain qualifying conditions had been met. The 
Group has included £3,836,000 as contingent consideration 
which represents its fair value at the date of acquisition.

The Group has issued $5,000,000 in convertible loan notes 
with a redemption date of August 2022.

Perfect Commerce, LLC had outstanding debts of 
$17,044,000 with its previous owner at the time of acquisition. 
The Group has attributed £13,077,000 of the consideration 
transferred to the settlement of this debt.

The Group incurred acquisition-related costs of £3,055,000 
on legal fees and due diligence costs. These costs were 
accrued at 31 July 2017.

The following table summarises the recognised amounts 
of assets acquired, and liabilities assumed at the date of 
acquisition.

Property, plant and equipment 

Customer related intangible assets 

Capitalised development costs 

Other intangible assets 

Deferred tax assets 

Trade and other receivables  

Cash 

Finance lease liabilities 

Trade and other payables 

Deferred revenue 

Deferred tax liabilities 

Fair value 
£000 

564

23,220

5,759

176

619

16,510

4,525

(169)

(27,861)

(7,464) 

(8,531)

Goodwill arising from the acquisition has been recognised 
as follows: 

Consideration transferred 

NCI, based on their proportionate interest  
in the recognised amounts of the net assets  
of the Hubwoo subgroup 

Fair value of identifiable net assets 

Goodwill 

£000

88,580

2,566

(7,348)

83,798

The goodwill is attributable to the skilled labour force of the 
acquired business, expected future growth and enhancement 
of market share, cross selling opportunities and economies of 
scale available to Perfect and Hubwoo within Proactis.  These 
values were not recognised as a separate intangible asset 
on the basis that they could not be separated from the value 
generated from the business as a whole.

Proactis Benelux B.V.

On 24 October 2017, the Group acquired 100% of the voting 
equity interests of Proactis Benelux B.V.

Prior to the acquisition, Proactis Benelux B.V. was a contracted 
reseller of the Group’s solutions.  The Directors now consider 
that the Group’s opportunity to grow its business and improve 
profitability in this territory are maximised through control 
and Board participation.  

For the 9 months ended 31 July 2018, Proactis Benelux B.V. 
contributed revenue of £345,000 and a loss before tax of 
£150,000. 

The following table summarises the acquisition date fair value 
of each major class of consideration transferred.

Total identifiable net assets acquired 

7,348 

The fair value adjustments relate to the recognition of 
intangible assets in accordance with IFRSs.  

Cash 
Contingent consideration 

Pre-acquisition carrying amounts were determined based 
on applicable IFRSs, immediately prior to the acquisition.  
The values of assets and liabilities recognised are 
estimated fair values.  

Total consideration transferred 

£000 

448 
1,500

1,948

92

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

27. Aquisitions (continued)

The Group has recognised £1,500,000 contingent 
consideration which represents its fair value at the date 
of acquisition. The contingent consideration is calculated 
based on the estimated value of contracts that may be 
agreed between Proactis Benelux B.V. and certain potential 
new customers and the likelihood of those potential new 
customers entering into those contracts. The fair value of this 
contingent consideration had not changed at 31 July 2018.

The Group incurred acquisition-related costs of £67,000 on 
legal fees and due diligence costs. These costs have been 
included in ‘other operating expenses’.

The following table summarises the recognised amounts 
of assets acquired, and liabilities assumed at the date of 
acquisition.

Goodwill arising from the acquisition has been recognised as 
follows:

Consideration transferred 
Fair value of identifiable net liabilities 

Goodwill 

£000 

1,948 
56

2,004

The goodwill is attributable to the skilled labour force of the 
acquired business, expected future growth and enhancement 
of market share, cross selling opportunities and economies of 
scale available to Proactis Benelux B.V. within Proactis.  These 
values were not recognised as a separate intangible asset 
on the basis that they could not be separated from the value 
generated from the business as a whole. None of the goodwill 
recognised is expected to be deductible for tax purposes.

Property, plant and equipment 

Trade and other receivables  

Cash 

Borrowings 

Trade and other payables 

Deferred revenue 

Total identifiable net liabilities acquired 

Fair value   
£000 

3

342

13

(18)

(314)

(82)

(56) 

93

 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

28. Non-controlling interest

Name  

Principal place of business/ 
country of incorporation 

Ownership interests held by NCI 

Hubwoo SA                                                                                                         France  

2018 
% 

11.5 

2017 
%

-

The following is summarised financial information for the Hubwoo subgroup, prepared in accordance with IFRS, modified for fair 
value adjustments on acquisition and differences in the Group’s accounting policies. The information is before inter-company 
eliminations with other companies in the Group. 

Revenue 

Profit after tax 

Profit attributable to NCI 

Current assets 

Non-current assets 

Current liabilities 

Non-current liabilities 

Net assets 

Net assets attributable to NCI 

Cash flows from operating activities 

Cash flows from investing activities 

Cash flows from financing activities 

Net increase in cash and cash equivalents 

2018 
£000 

14,949 

2,288 

309 

10,555 

14,677 

(7,139) 

(3,082) 

15,011 

1,603 

3,139 

(1,973) 

(55) 

1,111 

2017 
£000 

-

-

-

-

-

-

-

-

-

-

-

-

-

On 12 March 2018, the Group acquired an additional 9.56% of the voting equity interests in Hubwoo SA. As a result, the Group’s 
equity interest in Hubwoo SA increased from 78.95% to 88.51%. The carrying amount of the Hubwoo subgroup net assets in the 
Group’s consolidated financial statements on the date of the acquisition was £13,291,000.

Carrying amount of NCI acquired (£13,291,000 x 9.56%) 

Consideration paid to NCI 

Decrease in equity attributable to owners of the Group 

94

£000 

1,271

(2,313) 

(1,042)

 
 
 
 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Consolidated  
Financial Statements continued

29. Post balance sheet events

The Group acquired Esize Holdings B.V. on 6 August 2018 
for consideration of €14,200,000 with an additional 
consideration of up to €1,000,000 depending on certain 
deliverables.  Further information regarding this acquisition 
is noted in the Chief Financial Officers Report. Provisional 
fair values have not yet been established in regard to this 
acquisition.

On 24 September 2018, the Company announced that it had 
received unconditional and irrevocable notices from Hampton 
Wall, Chief Executive Officer and Tripp Shannon exercising 
the conversion rights over the 2.0 per cent. convertible 
unsecured loan notes due 2022 (the “Convertible Acquisition 
Loan Notes”) issued as part consideration in connection with 
the acquisition of Perfect Commerce, LLC on 4 August 2017. 
The respective conversions of the Convertible Acquisition 
Loan Notes will take place after 1 January 2019 but on or 
before 10 January 2019. This will result in the issue of a total 
of 2,360,728 ordinary shares of 10 pence each (“Ordinary 
Shares”) at that time and application will be made for the 
Ordinary Shares to be admitted to trading on AIM no later 
than 10 January 2019. 

95

Company Balance Sheet

As at 31 July 2018

Non current assets 
Investments 
Deferred tax asset 

Current assets 
Debtors 
Cash at bank and in hand 

Notes 

2018 
£000 

2017 
£000

33 
34 

34 

129,998 
237 

130,235 

30,204 
773 

30,977 

12,520 
1,090  

8,065 
        2,410 

13,610  

        10,475  

Creditors – amounts falling due within one year 

35 

    (10,726) 

    (14,650) 

Net current assets/(liabilities) 

Total assets less current liabilities 

2,884 

        (4,175)   

      133,119 

      26,802 

Creditors – amounts falling due after more than one year 

36 

      (39,766)  

      (3,759) 

Net assets  

Capital and reserves 
Called up share capital 
Share premium account 
Capital reserve 
Equity reserve 
Profit and loss account 

Shareholders’ funds  

93,353         23,043   

37 
38 
38 
38 
38 

9,324  
81,464  
            449  
80 
2,036  

         5,024  
         17,631  
            449  
- 
        (61) 

      93,353              23,043 

The following notes form an integral part of these financial statements.

The balance sheet was approved by the Board of Directors on 30 October 2018 and signed on its behalf by:

George Hampton Wall 
Chief Executive Officer

Tim Sykes 
Chief Financial Officer 

30 October 2018

30 October 2018

96

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Company Statement  
of Changes in Equity
For the year ended 31 July 2018

Share 
capital  premium 
£000 
£000 

Share  Capital 
reserve 
£000 

Equity 
reserve 
£000 

Retained  
earnings 

Total
£000  £000

At 31 July 2016 

3,983 

5,962 

449 

Shares issued during the period 

1,041 

11,669 

Dividend payment of 1.3p per share 

Result for the period 

Share based payment charges 

Deferred tax on share options 

At 31 July 2017 

Shares issued during the period 

Share options exercised 

Issue of convertible notes 

Dividend payment of 1.4p per share 

Result for the period 

Share based payment charges 

Deferred tax on share options 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

5,024 

17,631 

449 

4,243 

63,636 

57 

197 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

- 

80 

- 

- 

- 

- 

2,297 

12,691

(3) 

12,707

(638) 

(638)

(2,082) 

(2,082)

125 

125

240 

240

(61)  23,043

-  67,879

- 

- 

254

80

(1,299) 

(1,299)

3,270 

3,270

366 

366

(240) 

(240)

At 31 July 2018 

9,324          81,464 

449 

80 

2,036       93,353       

Details of the nature of each component of equity are given in Note 38.

The following notes form an integral part of these financial statements.

97

 
 
 
 
 
 
 
 
 
Company Cash Flow
Statement
For the year ended 31 July 2018

Operating activities 
Profit/(loss) for the year 

Net finance expense 

Forward contract provision 

Income tax charge/(credit) 
Share based payment charges 

Operating cash flow before changes in working capital 

Movement in trade and other receivables 

Movement in trade and other payables and deferred income 

Operating cash flow from operations 

Finance income 

Finance expense  

Income tax received/(paid) 

Net cash flow from operating activities 

Investing activities 

Payments to acquire subsidiary undertakings 

Net cash flow from investing activities 

Financing activities 

Payment of dividend 

Proceeds from issue of shares 

Receipts from bank borrowings 

Repayment of bank borrowings 

Transaction costs related to loans and borrowings 

Net cash flow from financing activities 

Net decrease in cash and cash equivalents 
Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year 

The following notes form an integral part of these financial statements.

98

2018 
£000 

2017 
£000

3,270 
1,060 
(1,832) 
105 
318 

2,921 

(6,383) 

(2,922) 

(6,384) 

- 

(772) 

5 

(7,151) 

(2,082)

141

1,832

(318) 
125 

(302)

(1,894) 

10,158 

7,962

1

(142)

(210) 

7,611

(94,433) 

(19,048) 

(94,433) 

(19,048) 

(1,299) 

68,133 

43,660 

(9,942) 

(288) 

(638)

12,707

4,200

(3,089)

- 

100,264 

13,180 

(1,320) 
2,410 

1,090 

1,743 
667 

2,410

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company  
Balance Sheet

30. Company accounting policies
Basis of preparation 
As used in the financial statements and related notes, the 
term ‘Company’ refers to Proactis Holdings PLC.  The separate 
financial statements of the Company are presented as required 
by the Companies Act 2006.

These financial statements, for the year ended 31 July 2018, 
are the second the company has prepared in accordance with 
FRS 101 “Reduced Disclosure Framework” (“FRS 101”), as issued 
by the Financial Reporting Council. For periods up to and 
including the year ended 31 July 2016, the Company prepared 
its financial statements in accordance with United Kingdom 
Generally Accepted Accounting Principles (UK GAAP). 

Accordingly, the Company has prepared financial statements 
that comply with FRS 101 applicable as at 31 July 2018. 

These financial statements have been prepared in pounds 
sterling (£), which is also the functional currency of the 
company.

Where relevant, equivalent disclosures have been given in 
the Group accounts of Proactis Holdings PLC. The Group 
accounts of Proactis Holdings PLC are available to the public 
and can be obtained as set out in note 1. Under section 408 
of the Companies Act 2006, the Company is exempt from the 
requirement to present its own profit and loss account. The 
Parent Company had a profit of £3,270,000 for the year ended 
31 July 2018 (2017: loss £2,082,000).

These financial statements have been prepared in accordance 
with applicable accounting standards and under the historical 
cost convention.

Certain disclosures have been included in the consolidated 
notes section of these financial statements in pages 62 to 95. 
These include:

•	 disclosures	in	respect	of	share-based	payments	(see	note	4);		

•	 certain	disclosures	required	by	IFRS	7	Financial	Instrument		
  Disclosures on the basis that the consolidated financial   
  statements include the equivalent disclosures (see note 22);    

•	 disclosures	in	respect	of	capital	management	(see	note	22);		
  and  

on an individual basis is required.  Such provisions are 
charged in the profit and loss account in the year.

Cash and liquid resources 
Cash comprises cash in hand and deposits repayable 
on demand, less overdrafts payable on demand.  Liquid 
resources are current asset investments which are disposable 
without curtailing or disrupting the business and are either 
readily convertible into known amounts of cash at close to 
their carrying values or traded in an active market.  Liquid 
resources comprise term deposits of more than seven days.

Taxation 
The charge for taxation is based on the result for the year 
and takes into account taxation deferred because of timing 
differences between the treatment of certain items for 
taxation and accounting purposes.

Share based payments 
The Company accounting policies followed are the same as 
the Group’s policy under IFRS2 ‘Share-based payment’.  The 
policy is shown in the Group accounting policies in Note 1.

31. Employees

The only employees of the Company were the Directors.

Details of Directors’ remuneration, share options and 
Directors’ pension entitlements are disclosed in the Directors’ 
Remuneration Report on pages 32 to 37.

32. Employee share options schemes

The Company has granted share options to employees under 
two Inland Revenue approved executive incentive plans (EMI 
scheme and EMI rollover scheme), and an unapproved share 
option plan (unapproved scheme).

The Company recognised total expenses of £319,000 (2017: 
£84,000) in relation to these equity settled share-based 
payment transactions.

Details of the schemes are given in Note 4.

33. Investments 

Shares in subsidiary  
undertakings 
£000 

•  disclosures in respect of the compensation of Key  
  Management Personnel (see note 31).

Cost 

At 31 July 2017 

Investments 
Fixed asset investments are stated at cost less provision 
for impairment where appropriate.  The Directors consider 
annually whether a provision against the value of investments 

Increase investment in Proactis Overseas Ltd 

Acquisition of Perfect Commerce UK Ltd 

Acquisition of Proactis Benelux B.V. 

At 31 July 2018 

30,204 

97,821 

25 

1,948 

129,998

99

 
 
 
 
 
 
 
Notes to the Company  
Balance Sheet continued

The companies in which Proactis Holdings PLC’s interest is more than 20% at 31 July 2018 are as follows:

Subsidiary undertakings 

Proactis Limited a 

Requisoft Plc a 

Alito Limited a 

Proactis Inc c 

Proactis Pty Limited e 

Alito (UK) Limited a 

Proactis Overseas Limited a 

Proactis Group Limited a 

Country of 
incorporation 

Principal 
activity 

Class and 
percentage 

of shares held  Holding

England and Wales 

Software sales and development 

Ordinary 100% 

Direct

England and Wales 

England and Wales 

USA 

 Australia 

Dormant 

Ordinary 100% 

Indirect

Software sales 

Ordinary 100% 

Indirect

Software sales 

Ordinary 100% 

Indirect

Software sales 

Ordinary 100% 

Indirect

England and Wales 

Dormant 

Ordinary 100% 

Direct

England and Wales 

Intermediate Holding Company 

Ordinary 100% 

Direct

England and Wales 

Dormant 

Ordinary 100% 

Indirect

Proactis Accelerated Payments Limited a 

England and Wales 

Dormant 

Ordinary 100% 

Indirect

PHD Developing Markets Limited f 

Mauritius 

Intermediate Holding Company 

Ordinary 100% 

Indirect

Proactis Total Procure Pvt Limited g  

India 

Dormant 

Ordinary 50% 

Indirect

EGS Group Limited a 

EGS Group Holdings Limited a 

FE Online Limited a 

Unity Marketplace Limited a 

Proactis US Holdings Inc c  

Intesource Inc c 

England and Wales 

England and Wales 

England and Wales 

England and Wales 

USA 

USA 

Software sales 

Ordinary 100% 

Indirect

Software sales 

Ordinary 100% 

Indirect

Dormant 

Ordinary 100% 

Indirect

Dormant 

Ordinary 100% 

Indirect

Intermediate Holding Company 

Ordinary 100% 

Indirect

Managed services 

Ordinary 100% 

Indirect

Intelligent Capture Limited a 

England and Wales 

Software sales 

Ordinary 100% 

Direct

Intelligent Capture Managed Services Limited a 

England and Wales 

Managed services 

Ordinary 100% 

Indirect

Image Integrators Limited a 

Due North Limited a 

England and Wales 

England and Wales 

Dormant 

Ordinary 100% 

Indirect

Software sales 

Ordinary 100% 

Direct

Millstream Associates Limited b 

England and Wales 

Managed services and software sales 

Ordinary 100% 

Direct

Perfect Commerce France SAS d 

France 

Software sales 

Ordinary 100% 

Indirect

Perfect Commerce SA h 

Hubwoo SA d 

CC-Chemplorer Designated Activity Company (DAC) i 

Hubwoo Germany GmbH j 

Hubwoo Belgium SA k 

InterSources (UK) Limited a 

Trade Ranger US Inc. l 

Hubwoo USA, Inc. l 

Trade-Ranger Management, LLC l 

Trade-Ranger Holdings, LLC l 

Hubwoo USA, LP l 

Luxembourg 

Intermediate holding company 

Ordinary 100% 

Indirect

France 

Ireland 

Software sales and development  Ordinary 88.51% 

Indirect

Managed services  Ordinary 88.51% 

Indirect

Germany 

Managed services and software sales  Ordinary 88.51% 

Indirect

Belgium 

Software sales  Ordinary 88.51% 

Indirect

UK 

USA 

USA 

USA 

USA 

USA 

Software sales  Ordinary 88.51% 

Indirect

Intermediate holding company  Ordinary 88.51% 

Indirect

Intermediate holding company  Ordinary 88.51% 

Indirect

Intermediate holding company  Ordinary 88.51% 

Indirect

Intermediate holding company  Ordinary 88.51% 

Indirect

Software sales and development  Ordinary 88.51% 

Indirect

Perfect Commerce Southeast Asia Ltd m 

New Zealand 

Intermediate holding company 

Ordinary 100% 

Indirect

Perfect Commerce Limited m 

New Zealand 

Software sales 

Ordinary 100% 

Indirect

100

 
 
 
 
 
 
 
 
 
Notes to the Company  
Balance Sheet continued

Country of 
incorporation 

Principal 
activity 

Class and 
percentage 

of shares held  Holding

Conexa Pty. Ltd 

Australia 

Dormant 

Ordinary 100% 

Indirect

Proactis Euro Hedgeco Limited a 

Proactis US Dollar Hedgeco Limited a 

Perfect Commerce, LLC n 

Commerce One BPO, LLC n 

Commerce One, LLC n 

Perfect Commerce Operations, Inc n 

Perfect Commerce Global Purchasing, LLC n 

C1 Cat, LLC n 

Compro Business Services, LLC n 

Proactis Benelux B.V. o 

Perfect Commerce UK Limited a 

UK 

UK 

USA 

USA 

USA 

USA 

USA 

USA 

USA 

Netherlands 

UK 

Intermediate holding company 

Ordinary 100% 

Indirect

Intermediate holding company 

Ordinary 100% 

Indirect

Software sales and development 

Ordinary 100% 

Indirect

Managed services 

Ordinary 100% 

Indirect

Software sales 

Ordinary 100% 

Indirect

Software sales 

Ordinary 100% 

Indirect

Managed services 

Ordinary 100% 

Indirect

Dormant 

Ordinary 100% 

Indirect

Managed services 

Ordinary 49% 

Indirect

Software sales 

Ordinary 100% 

Direct

Software sales 

Ordinary 100% 

Direct

Alito Limited is a subsidiary of Alito (UK) Limited.  Proactis US Dollar Hedgeco Limited, Proactis Pty Limited, PHD Developing Markets Limited, Proactis Euro 

Hedgeco Limited, Perfect Commerce Southeast Asia Limited, Perfect Commerce France SAS and Perfect Commerce SA are subsidiaries of Proactis Overseas 

Limited. Proactis Inc, Perfect Commerce LLC and Intesource Inc are subsidiaries of Proactis US Holdings Inc.  Commerce One BPO, Commerce One LLC, 

Perfect Commerce Operations Inc, Perfect Commerce Global Purchasing LLC, C1 Cat LLC and Compro Business Services LLC are subsidiaries of Perfect 

Commerce LLC. Perfect Commerce Limited is a subsidiary of Perfect Commerce Southeast Asia Ltd. Conexa Pty. Ltd is a subsidiary of Perfect Commerce 

Limited. Hubwoo SA is a subsidiary of Perfect Commerce SA. CC-Chemplorer DAC, Hubwoo Belgium SA and Trade Ranger US Inc are subsidiaries of Hubwoo 

SA. Hubwoo Germany GmbH is a subsidiary of CC-Chemplorer DAC. InterSources (UK) Limited is a subsidiary of Hubwoo Belgium SA. Hubwoo USA Inc, 

Trade-ranger Management LLC and Trade-ranger Holdings LLC are subsidiaries of Trade Ranger US Inc. Hubwoo USA LP is a subsidiary of Trade-ranger 

Holdings LLC. Proactis Total Procure Pvt Limited is a subsidiary of PHD Developing Markets Limited.  Intelligent Capture Managed Services Limited and 

Image Integrators Limited are subsidiaries for Intelligent Capture Limited. EGS Group Holdings Limited, Proactis Group Limited, Requisoft PLC and Proactis 

Accelerated Payments Limited are subsidiaries of Proactis Limited. Proactis US Holdings Inc is a subsidiary of Proactis US Dollar Hedgeco Limited. FE Online 

Limited, EGS Group Limited and Unity Marketplace Limited are subsidiaries of EGS Group Holdings Limited.

Regsitered offices of entities are as noted:

a Riverview Court, Castlegate, Wetherby, LS22 6LE England

b 10 Queens Road, Aberdeen, AB15 4ZT Scotland

c 2111 East Highland Avenue, Suite B-375, Phoenix, AZ 85016 USA

d 26-28 Quai Gallieni, 92150 Surenes, France

e Riverside Centre, Level 18, 123 Eagle Street, Brisbane, QLD 4000 Australia

f c/o Estera Management (Mauritius) Limited, 11th Floor Medine Mews, La Chaussee Street, Port Louis, Mauritius

g 111 Free Press House, Free Press Journal Road, 215 Nariman Point, Mumbai 400021, India

h 19, rue de Bitbourg, L-1273 Luxembourg 

i   6th Floor, South Bank House, Barrow Street, Dublin 4 Ireland 

j   Bruher Strasse 9, -53119 Bonn Germany 

k   Rue Bodegham 91-93, Box 6, BE-1000, Bruxelles Belgium 

l   10777 Westheimer, Suite 1010, Houston, TX 77042 USA 

m   Level 1, Australis Nathan Building, 37 Galway Street, Auckland, New Zealand 

n   One Compass Way, Suite 120, Newport News, VA, 23606, USA

o   Vestigingsnr 000005630193, Leeuwenveldseweg 16 A, 1382LX, Weesp, Netherlands 

101

 
 
 
 
 
Notes to the Company  
Balance Sheet continued

34. Debtors

Prepayments and accrued income 

Income taxes 

Other taxes and social security 

Amounts owed by subsidiary undertakings 

2018 
£000 

95  

191 

15 

12,219  

12,520 

2017 
£000

                27 

5

152

        7,881 

8,065 

Amounts owed by subsidiary undertakings are interest free and repayable on demand.

The deferred tax asset included within non-current assets relates to deferred tax on share option charges.

The deferred tax asset balance is analysed below and is disclosed as a non-current asset in the balance sheet.

Share options 

Movement in deferred tax for the year ended 31 July 2018

2018 
£000 

237 

2017 
£000

773

As at 31 July 
2017 
£000 

Reserves 
movement 
£000 

Income 
statement 
£000 

As at 31 July 
2018 
£000 

Deferred tax assets 

Share options 

773 

(240) 

(296) 

237

35. Creditors: Amounts falling due within one year

Bank loans 

Trade creditors 

Accruals and deferred income 

Amounts owed to subsidiary undertakings 

Other creditors 

Amounts owed to subsidiary undertakings are interest free and repayable on demand.

102

2018 
£000 

2,985  

54  

            604  

5,583  

1,500 

10,726 

2017 
£000

            1,400 

              656 

            3,041 

            7,721 

1,832

14,650

 
 
 
 
 
 
 
 
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company  
Balance Sheet continued

36. Creditors: Amounts falling due after more than one year

Bank loans 

Convertible loan note 

Bank loans are repayable as follows:

Within one year 

Between one and two years 

Between two and five years 

Terms of the loan are disclosed in note 20.

37. Share capital

2018 
£000 

2017 
£000

                 35,918 

                   3,759

3,848 

39,766 

2018 
£000 

2,985 

2,985 

32,933 

38,903 

-

3,759

2017 
£000

1,400

1,400

2,359

5,159

2018 
£000 

2017 
£000

Allotted, called up and fully paid 

93,236,123 Ordinary shares of 10p each (2017: 50,238,546) 

9,324 

5,024

38. Reserves

At 31 July 2017 

Shares issued during the period 

Issue of convertible notes 

Profit for the period 

Dividend paid 

Share based payment charges (see Note 4) 

Deferred tax on share options 

Share premium 
account 
£000 

17,631 

63,833 

- 

- 

- 

- 

- 

Capital 
reserve 
£000 

449 

- 

- 

- 

- 

- 

- 

Equity 
reserve 
£000 

Profit & loss 
account 
£000 

- 

- 

80 

- 

- 

- 

- 

(61)

-

-

3,270

(1,299)

366

(240) 

At 31 July 2018 

81,464 

449 

80 

2,036

103

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to the Company  
Balance Sheet continued

38. Reserves (continued)

40. Contingent liabilities

Share premium 
The Group has issued 42,997,577 (2017: 10,403,387) Ordinary 
shares of 10p each during the year at a weighted average 
price of 163.4p (2017: 125.8p) per share, creating a share 
premium of £65,954,000 (2017: £12,044,000). Costs totalling 
£2,121,000 (2017: £375,000) were offset against the share 
premium.

Capital reserve 
The capital reserve arose on issue of share options as part 
of the deferred contingent consideration for the purchase of 
Alito (UK) Limited.  The reserve is not distributable.

Equity reserve 
The equity reserve comprises the amount allocated to the 
equity component for the convertible notes issued by the 
Group in August 2017.

39. Commitments

(a) Capital commitments

There were no capital commitments existing at 31 July 2018 or 
31 July 2017.

(b) Operating leases commitments

Total future operating lease commitments at the balance 
sheet date are as follows:

The Company has guaranteed the overdrafts of its 
subsidiaries, the amount outstanding at 31 July 2018 was £Nil 
(2017: £Nil). 

41. Post balance sheet events

The Group acquired Esize Holdings B.V. on 6 August 2018 
for consideration of €14,200,000 with an additional 
consideration of up to €1,000,000 depending on certain 
deliverables.  Further information regarding this acquisition is 
noted in the Chief Financial Officers Report.

On 24 September 2018, the Company announced that it had 
received unconditional and irrevocable notices from Hampton 
Wall, Chief Executive Officer and Tripp Shannon exercising 
the conversion rights over the 2.0 per cent. convertible 
unsecured loan notes due 2022 (the “Convertible Acquisition 
Loan Notes”) issued as part consideration in connection with 
the acquisition of Perfect Commerce, LLC on 4 August 2017. 
The respective conversions of the Convertible Acquisition 
Loan Notes will take place after 1 January 2019 but on or 
before 10 January 2019. This will result in the issue of a total 
of 2,360,728 ordinary shares of 10 pence each (“Ordinary 
Shares”) at that time and application will be made for the 
Ordinary Shares to be admitted to trading on AIM no later 
than 10 January 2019. 

Within one year 

Between one and two years 

Between two and five years 

Land and buildings

2018 
£000 

2017 
£000

77 

- 

- 

77 

84

75

- 

159

During the year £90,000 (2017: £89,000) was recognised as 
an expense in the income statement of Proactis Ltd, in respect 
of operating leases. 

104

 
 
 
 
 
 
 
 
 
Additional information

Reconciliation of alternative performance measures:

Reported  
EBITDA 
£000 

Adjusted 

EBITDA   operating profit 
£000 

£000 

Adjusted  Adjusted profit  
before tax 
£000 

Profit after tax 

Add back: 

Net release of deferred tax liabilities resulting from  
changes in estimates of the rate of income taxes (note 9) 

Interest charge (note 8) 

Share-based payment charges (note 4) 

Amortisation (note 12) 

Depreciation (note 11) 

Non-core net expenditure (note 5) 

Non-recurring interest charged on convertible loan  
notes issued in respect of the acquisition of  
Perfect Commerce, LLC (note 20) 

Amortisation charged on fair value uplift of acquired  
capitalised development costs 

Amortisation charged on customer related intangible 
assets (note 12) 

5,351 

5,351 

5,351 

5,351

(1,602) 

1,110 

366 

7,886 

511 

- 

- 

- 

- 

(1,602) 

1,110 

366 

7,886 

511 

3,635 

- 

- 

- 

13,622 

17,257 

(1,602) 

(1,602)

1,110 

366 

- 

- 

-

366

-

-

3,635 

3,635

- 

92

1,004 

1,004

3,202 

13,066 

3,202 

12,048

105

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional information

Definition

Explanation for use

Adjusted EBITDA

Earnings before interest, 
tax depreciation and 
amortisation excluding 
significant items of income 
or expenditure associated 
primarily with the Group’s 
acquisition activity and 
the resultant restructuring 
programmes.  

Adjusted operating profit Operating profit excluding 
significant items of income 
or expenditure associated 
primarily with the Group’s 
acquisition activity and 
the resultant restructuring 
programmes.  

Adjusted PBT

Adjusted EPS

Profit before tax excluding 
significant items of income 
or expenditure associated 
primarily with the Group’s 
acquisition activity and 
the resultant restructuring 
programmes.  

Earnings per share 
excluding significant items 
of income or expenditure 
associated primarily with 
the Group’s acquisition 
activity and the resultant 
restructuring programmes.  

Adjusted Free Cash Flow Net cash flow from 
operating activities 
excluding significant items 
of income or expenditure 
associated primarily with 
the Group’s acquisition 
activity and the resultant 
restructuring programmes 
less reported Purchase of 
plant and equipment and 
Development expenditure 
capitalised.  

Non-core net expenditure Significant items of 

income or expenditure 
associated primarily with 
the Group’s acquisition 
activity and the resultant 
restructuring programmes.  

The rationale for the 
inclusion of these 
APMs is to provide 
users of the accounts, 
including but not 
limited to investors 
and analysts, with 
information designed 
to assist them in 
understanding 
the performance 
of the business 
when adjusting for 
items of income or 
expenditure that are 
either significant and 
/or non-recurring.  
Because these items 
are reported within 
various statutory 
captions, it is 
necessary to provide 
adjusted measures at 
each of the statutory 
caption levels.

The Group incurs 
significant items of 
income or expenditure 
as part of its acquisition 
activity and the 
resultant restructuring 
programmes which 
does not form part 
of the core income 
or expenditure of the 
associated businesses.  
It is necessary to 
report the results of the 
associated businesses 
by reporting the non-
core  net expenditure 
separately.   

106

Explanation of any change

Reconciliation to 
IFRS measures

New or  
existing APM

Basis of 
calculation

Refer to table on 
previous page

Existing

No change

Refer to table on 
previous page

New

Refer to table on 
previous page

New

Refer to table 
on previous 
page

Refer to table 
on previous 
page

See note 10

Existing

No change

See Strategic Report

New

See Strategic 
Report

Not applicable, see 
Strategic Report

Existing

No change

Additional information

Definition

Explanation for use

As part of the 
acquisition of Perfect, 
the Group identified 
potential cost savings 
that might arise as a 
result of the integration 
plan and restructuring 
programme.  These  
potential cost savings 
formed a substantial 
part of the rationale 
for the business 
combination from an 
investor perspective and 
it is necessary to report 
the Group’s progress 
against that measure.

This is a key 
performance indicator 
of the business 
as it indicates the 
performance of the 
Group’s marketing and 
sales capacity and the 
relevance of its products 
within its markets.  The 
analysis of TCV between 
that signed with new 
customers versus that 
signed with existing 
customers is also 
additive and informative 
information.  

Cost savings

Cost savings resulting 
from the restructuring 
progamme arising from 
the acquisition of Perfect 
Commerce, LLC.  

Total Contract Value 
(‘TCV’)

TCV of new name deals

TCV of upsell deals

The aggregate value 
of contracts signed for 
additional functionality 
or significant service 
packages with new 
or existing customers 
during the year, 
specifically excluding 
renewals of contracts for 
existing functionality.   

The aggregate value 
of contracts signed for 
additional functionality 
or significant service 
packages with new 
customers during the 
year, specifically excluding 
renewals of contracts for 
existing functionality.  

The aggregate value 
of contracts signed for 
additional functionality 
or significant service 
packages with existing 
customers during the 
year, specifically excluding 
renewals of contracts for 
existing functionality.

Explanation of any change

Reconciliation to 
IFRS measures

New or  
existing APM

Basis of 
calculation

Not applicable, see 
Strategic Report

New

See Strategic 
Report

Not applicable

New

Sum of 
TCV of new 
name deals 
and  TCV of 
upsell deals

Not applicable

Existing

No change

Not applicable

Existing

No change

107

Additional information

Definition

Explanation for use

Reconciliation to 
IFRS measures

New or  
existing APM

Basis of 
calculation

Explanation of any change

CAGR 3-year revenue 
growth

The compound annual 
growth rate of revenue 
over a 3 year period 

ARR

The Group’s estimate 
of the annualised run 
rate of subscription, 
managed service, 
support and hosting 
revenues contracted 
with the Group

Gross margin

Revenue less cost of sale, 
divided by revenue  

This measure gives users 
a longer term view on 
the performance of 
the Group against its 
long term objective of 
creating a Group of 
scale 

This measure enables 
users to understand the 
level of cover that the 
Group has for revenue in 
future periods  

This measure enables 
users to  understand the 
non-discretionary costs 
that are necessarily 
incurred in the delivery 
of its revenue

Not applicable

Existing

No change

Not applicable

Existing

No change

Existing

No change

Revenue 
£52,221,000

Cost of sale 
(£5,963,000)

Gross profit 
£46,258,000

Gross margin 
88.6%

108

 
Secretary and Advisors

Secretary and Registered Office
Tim Sykes
Proactis Holdings PLC

Riverview Court 

Castle Gate

Wetherby

LS22 6LE

Stockbroker and Nominated Adviser 
finnCap Limited
60 New Broad Street

London

EC2M 1JJ

Solicitors
Walker Morris
Kings Court

12 King Street

Leeds 

LS1 2HL

Auditors
KPMG LLP
1 Sovereign Square

Sovereign Street

Leeds

LS1 4DA

Registrars
Link Asset Services
Northern House

Woodsome Park

Fenay Bridge

Huddersfield

HD8 0GA

109

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