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Proactis Holding Plc

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FY2019 Annual Report · Proactis Holding Plc
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Proactis Holdings PLC 

Final Results 

Proactis Holdings PLC, the business spend management solution provider, today announces its audited results 
for the financial year ended 31 July 2019. 

Key Financial information: 

•  Total contract value signed was £11.3m (2018: £12.1m), adding to future years’ revenue pipeline 
•  Reported revenues increased by 4% to £54.1m (2018: £52.2m) 
•  Annualised recurring revenue (“ARR”) maintained at £44.3m (2018: £44.5m) 
•  Adjusted EBITDA of £15.1m (2018: £17.3m), in line with expectations 
• 

Impairment of £27.0m taken against US CGU as a result of the challenges in that market identified and 
announced during the Operational Review 

•  Adjusted EPS 6.6p (2018: 10.6p) 
•  Loss before tax £25.8m (2018: profit before tax £3.8m) 
•  Net bank debt reduced to £36.5m (31 January 2019: £39.3m) 
•  Net cash flow from operating activities £11.9m (2018: £8.4m) 

Operational highlights: 

•  Completed Operational Review in the period and implemented new strategic plan  
•  Good level of new deals signed, with 60 new names added (2018: 64) 
• 
•  First sale completed by German commercial team during September 2019, demonstrating early success 

Increased up-selling to existing customers with 127 deals secured (2018:113) 

of recent restructuring and new strategic plan 

•  Committed overdraft facility of £20m signed to support the delivery of the Group’s supplier paid acceler-

ated payments solution, bePayd – which is now live 

•  Strengthened Board with appointment of Independent Non-Executive Director and CFO  
•  Acquisition of Esize, a recognised territory leader in the Netherlands, has performed very well  

Formal Sales Process (“FSP”) 

•  The Board has thoroughly reviewed and assessed the credibility of a number of expressions of interest 
(“EOIs”) following the Company’s announcement of the FSP on 29 July 2019.  Certain EOIs have led to 
more advanced discussions including the provision of certain detailed financial information with regard to 
the  business  in  a  dataroom.  The  process  remains  ongoing.  The  Board  reiterates  that  there  can  be  no 
certainty that any offer will be forthcoming or the terms of any such offer. 

Tim Sykes, CEO commented: “The results for the period are in line with the Board’s expectations.  Following the 
completion of the Operational review announced in April 2019, the management team has been working incredibly 
hard to assess and rectify the issues identified and that have impacted overall Group performance over the last 
two financial years. This has included  managing  leadership change throughout the regions affected as well as 
through the business as we build teams that are capable of executing the Group’s new go to market strategy.  The 
Board  is  confident  that  this  capability  is  now  in  place  and  the  whole  team  can  execute  efficiently  to  deliver  a 
substantial and high growth company.  We are seeing relevant progress already with pipeline starting to build and 
an encouraging level of order intake in the new financial year. 

“The Group has been profitable and cash generative in the period under review, and the long-term prospects are 
exciting. With a strong ARR giving high levels of visibility, and a proven, highly relevant end-to-end offering, we 
begin the new financial year in line with management’s expectations and with optimism for the Group’s potential.” 

This announcement contains inside information for the purposes of article 7 of Regulation 596/2014 

 
 
 
 
 
 
 
 
For further information, please contact: 
Proactis Holdings PLC 
Tim Sykes, Chief Executive Officer 
Richard Hughes, Chief Financial Officer 

01937 545070 x1115 
investorcontact@Proactis.com 

finnCap Ltd 
Stuart Andrews/Henrik Persson/Carl Holmes/Matthew Radley - Corporate 
Finance 
Andrew Burdis/Richard Chambers - ECM 

0207 220 0500 

Alma PR 
Rebecca Sanders-Hewett, Hilary Buchanan, Sam Modlin 

020 3405 0205 
Proactis@almapr.co.uk 

Notes to Editors: 

Proactis creates, sells and maintains software and services which enable organisations to streamline, control and 
monitor all indirect expenditure.  Its solutions are used in approximately 1,000 buying organisations around the 
world from the commercial, public and not-for-profit sectors. 

Proactis has been quoted on the AIM market of the London Stock Exchange since June 2006. 

 
 
 
 
 
 
 
 
 
Strategic report 
The Group has a long-term strategy of building an international business focussed on delivering best value to its customers by 
enabling the digital transformation of their procurement systems and processes through the application of the Group’s software 
technology and provision of its expert services.  The critical success factors in delivering this strategy are a combination of 
building market relevant solutions supported by strong new business execution teams and customer management processes 
designed to sustain long-term customer relationships. 

This strategy is delivered through the Group’s business model which is designed to deliver a strong financial  proposition of 
profitable, cash generative organic growth with a high level of visibility illustrated by its ARR. 

The Group aims to drive organic growth into its business spend management solutions by retaining existing and winning new 
customers through continually improving its best in class procurement solutions, with high service levels and excellent user 
support as well as a focussed approach to the up-selling of the Group’s extensive range of solutions and creating even broader 
and deeper customer relationships.  In addition, the Group has a substantial opportunity to provide complementary supplier 
paid  products  which  leverage  the  business  spend  management  solutions.  These  supplier-paid  transactional  services  and 
tender services are already delivering substantial revenue and the Group’s financial solution, bePayd, will be coming to market 
in the near term. 

This organic growth strategy can be illustrated below: 

•  Maximise existing customer and technology opportunity 
•  Accelerate new business spend management momentum 
•  Drive adoption of existing supplier paid products 
•  Roll out bePayd 
•  Extend supplier paid product portfolio 

The Group will also look to undertake selective M&A activity when appropriate with a focus on complementary customer bases, 
solutions and technologies as and when appropriate. 

Strategic performance  
During the period, the Group’s reported revenues increased by 4% to £54.1m (2018: £52.2m) of which £5.3m was contributed 
by Esize Netherlands BV (“Esize”).  The Group acquired Esize on 6 August 2018 and the Board is pleased with its performance 
and the strategic opportunities it presents.   

A financial analysis of revenue growth as well as statutory profit measures is set out within the Chief Financial Officer’s report. 

The Board considers that a primary key performance indicator is the value and momentum of the Group’s ARR which can be 
summarised as set out below. 

United Kingdom 
France & Germany 
United States 
Netherlands 

2018 

Growth/(decline) 

2019 

Spend 
management 
solutions 
(£m) 
14.1 
10.9 
11.0 
- 
36.0 

Supplier 
paid 
products 
(£m) 
3.8 
4.9 
- 
- 
8.7 

Spend 
management 
solutions 
(%) 
4% 
(36%) 
(10%) 
121% 
-% 

Supplier 
paid 
products 
(%) 
 (3%) 
 (8%) 
- 
- 
(6%) 

Spend 
management 
solutions 
(£m) 
14.6 
7.0 
9.9 
4.6 
36.1 

Supplier 
paid 
products 
(£m) 
3.7 
4.5 
- 
- 
8.2 

              44.7 

           (1%) 

               44.3 

Note 1: Percentage growth calculated versus ARR at 6 August 2018 being the date of acquisition of the Group’s Dutch spend management business, Esize. 

The  Board  is  pleased  with  the  performance  of  the  United  Kingdom  and  Netherlands  business  segments  which  have  both 
delivered strong year on year increases in ARR and looks forward to even stronger performance in future years.   

During late 2017 and through 2018, the Group experienced a significant level of customer churn and a lack of new customers 
in its French, German and US spend management businesses which has been described at length in previous reports. This 
culminated in leadership change and the operational review the result of which was outlined in the Group’s interim results in 
April 2019. At that time the Board announced certain actions that were required to be taken in order to move those businesses 
to growth and therefore to shareholder value creation.  Each of these actions and the current status of activity are described 
below within the Summary of the Operational Review. 

Performance review 
The Group uses the rate and value of new deal intake and up-sell activity as primary indicators of value creation. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
The Group secured an aggregate total contract value (‘TCV’) of £11.3m (2018: £12.1m).  This TCV was delivered from 60 new 
name customers (2018: 64) of which 55 (2018: 55) were subscription deals and aggregate TCV was £6.4m (2018: £8.7m).   
The  number  of  up-sell  deals  sold  to  existing  customers  remained  at  the  strong  levels  experienced  in  the  prior  year  and 
increased to 127 (2018: 113) and the TCV was £4.9m (2018: £3.4m). 

Note:  The  definition  of  segment  is described in  detail  in the  Chief 
Financial Officer’s report 

United Kingdom 
France & Germany 
United States 
Netherlands 

£3.1m 
£0.7m 
£1.0m 
£1.6m 

Year ended 31 July 2019 
TCV of new 
name deals 

Year ended 31 July 2018 
TCV of new 
name deals 

Number of 
new name 
deals 
41 
5 
4 
10 

Number of 
new name 
deals 
45 
7 
112 
- 

£5.2m 
£0.8m 
1£2.7m 
- 

Note 1: For 2018, the US segment includes 7 new name deals (with an TCV of £0.8m) from the Group’s US based reverse auctions business which was included within the UK segment 
during the prior year. 

Note:  The  definition  of  segment  is described in  detail  in the  Chief 
Financial Officer’s report 

United Kingdom 
France & Germany 
United States 
Netherlands 

Year ended 31 July 2019 

Year ended 31 July 2018 

TCV of up-sell 
deals 

Number of 
upsell deals 

TCV of upsell 
deals 

Number of 
upsell deals 

£3.2m 
£0.4m 
£0.6m 
£0.7m 

108 
7 
5 
7 

£2.5m 
£0.9m 
- 
- 

99 
14 
- 
- 

The Board is satisfied with the level and value of new names and up-sell deals during the year in the United Kingdom and 
Netherlands  business  segments  although  it  notes  that  the  performance  of  the  United  Kingdom  should  improve  through  a 
strengthened marketing team and pipeline coming into the current financial year.  The Board is, however, disappointed with 
the  level  of  deal intake  in  the  French and  German  business  segment and,  particularly,  in  the  United  States  (US)  business 
segment. Following the completion of the Operational Review described below, the Board is now confident that actions have 
been taken that are designed to shift these business segments towards a position where the Group can exploit the significant 
market opportunity open to it and the Board is pleased with the early positive indicators of energy levels in the commercial 
teams and pipeline growth. 

Whilst the volume and value of new business and upsells are good indicators of market traction and growth, the  retention of 
existing customers remains of vital importance to short-term revenue and long-term value protection.  The performance of the 
Group in this area, and specifically the French, German and US segments has been poor over the last two financial years. The 
Board has assessed the risk of further churn within the customer base of those segments and has quantified it (see below) and 
is confident that this level of risk is now normalised. In addition, the Group has plans to mitigate these risks through the Group’s 
commercial teams.  The Board believes that following the outcomes of the Operational Review, the actions put in place will 
improve customer retention. 

The  Group  Adjusted  EBITDA  (see  additional  information)  was  £15.1m  (2018:  £17.3m),  in  line  with  revised  expectations 
(Reported  EBITDA  of  £13.9m  and  Loss  Before  Tax  of  £25.8m  is  shown  further  within  the  CFO  Report).    Group  Adjusted 
EBITDA margin decreased to 28% (2018: 33%).  Further, the Group Adjusted Free Cash Flow was £6.9m (2018: £8.5m).  The 
Board considers this financial performance to be in line with expectations and that it positions the Group well going forward. 

Goodwill impairment testing resulted in the need to impair goodwill in the US Cash Generating Unit by the amount of £27.0m 
due to the performance issues experienced in that territory. The United Kingdom, Netherlands and Rest of Mainland Europe 
CGUs showed headroom in these calculations. This follows the already announced challenges faced in the US and outlined in 
the interim results earlier this year. 

The analysis of the non-core net expenditure and the definition of Group Adjusted EBITDA and Group Adjusted Free Cash 
Flow  and  other  alternative  performance  measures  are  included  within  the  Chief  Financial  Officer’s  report  and  Additional 
information – Reconciliation of alternative performance measures. 

Summary of the Operational Review 
Following the Operational Review, the Group designed actions to enable the Group to replicate the strong performance of its 
United Kingdom and Netherlands business segments in each of its French, German and United States business segments. 

The actions arising focused on: 

   Target market segment and customer profile definition 
   Alignment of product portfolio 

 
 
 
  
 
 
 
 
 
 
   Bolstering new business capabilities 
   Focusing on retention 
   Driving growth within the existing customer base 
   Active management and leadership 
   Financial position 

Target market segment and customer profile definition 
The Group delivers a significant level of new business from its United Kingdom and Netherlands commercial teams to a market 
segment and customer profile that is well defined around the variables of vertical focus, scale, complexity, existing technology 
stack and the procurement process of the customer.  This approach allows for a more efficient go to market strategy with an 
increased likelihood of success and a lower average cost of sale.  The Group has now transitioned its new business teams 
and  is  focussing  its  marketing  and  business  development  activities  on  this  same  market  segment  and  customer  profile 
throughout the Group. 

Alignment of product portfolio 
As  a  result  of  the  Group's  acquisition  history,  it  has  an  extensive  product  portfolio.  Whilst  many  of  these  products  are 
complementary and offer substantial cross-selling opportunities within the customer base, there is a degree of overlap within 
the Group's Spend Management solutions.  Following the shift to focus on the same specific market segments across all of its 
international new business opportunities, the Group will be able to better leverage its  solution portfolio without detriment to 
existing customer experience. 

Bolstering new business capabilities 
The Group's value proposition for its chosen market segment is well established but the marketing and business development 
resource in the French, German and United States commercial teams  has been lacking in maturity, capability and has had 
insufficient  capacity  to  deliver  a  sustainable  volume  of  leads  of  the  right  quality  targeted  at  the  right  market  segment  and 
customer profile.  The Group has now largely completed its restructuring and each of the French, German and United States 
commercial  teams  has  developed  an  encouraging  pipeline  of  opportunities.    The  German  commercial  team  has  already 
completed  its  first  sale  during  September  2019.    The  Group  anticipates  hiring  a  further  two  FTEs  (full  time  equivalent 
employees) within these commercial teams over the coming months to complete this phase of the restructuring before scaling 
up as pipeline builds further. 

Focusing on retention 
As described above and previously announced, the Group has experienced a significant level of customer churn and a lack of 
new  customers  in  its  French,  German  and  US  business  units  which  has  been  described  at  length  in  previous  reports.    In 
addition, the Group undertook a detailed analysis of its remaining customer base with a view to highlighting customers and 
ARR with a heightened risk of loss.  The Board has quantified this heightened risk as approximately £5m of ARR which it 
considers to be a normal level but which may or may not be lost over the three year period up to and including FY2022.The 
Board is also making sure actions are in place to mitigate the risk of loss. 

The Group has restructured its French, German and United States commercial teams with a view to taking all mitigating actions 
possible to reduce the risk of customer churn going forward through: 

   Greater  levels  of  engagement  with  existing  customers  both  generally  and  specifically  in  the  French,  German  and  US 
commercial teams, including the application of the Group's existing expert advisory capacity in the digital transformation 
process; 

   Better structured and informed account management teams with an aligned incentivisation package for its executives; 
   Stronger levels of interaction between the customers and the Group's product management process through the provision 
of an interactive online tool for customers to propose their product roadmap ideas and for the Group to respond and report 
on product roadmap progress; and 

   More focussed use of the Group's product management capacity on a product roadmap that is more aligned with existing 

customers requirements. 

Driving growth within the existing customer base  
The  Group’s  existing  customer  base  offers  a  significant  opportunity  for  growth  as  has  been  highlighted  with  the  up-sell 
performance in both the United Kingdom and Netherlands.  This growth opportunity has not been fully accessed to date in the 
US specifically and, to a lesser degree, in the French and German commercial teams. 

Accordingly, the strategic focus of those teams has been re-balanced toward up-selling to existing customers as well as winning 
new customers and, to this end, training in the Group's wider solution portfolio has been delivered to enable the Group's teams 
to identify customer opportunity with a number of sales of the Group’s scan and capture solution through those commercial 
teams.  In addition, incentive plans have been aligned to achieve greater balance in performance requirements for retention 
and up-selling. 

Active management and leadership 
Changes to the leadership team have been completed at both Group level and within the commercial and operational teams 

 
 
 
 
 
 
 
 
 
of  the  French,  German  and  US  business  units.    These  changes  are  designed  to  bring  greater  transparency,  rigour  and 
commerciality to decision making. As a temporary measure, the United States business segment is being led by the Group's 
UK Managing Director with close involvement from Tim Sykes and the Group's wider, established leadership team.  The Group 
has also restructured the EU business segment following the end of the financial year into two separate business segments, 
one for each of the French and German markets, so that those markets can be addressed properly with new personnel leading 
each of those teams. 

Financial position 
The Group remained profitable and cash generative and has an established long-term, supportive relationship with its bank, 
HSBC UK Bank plc, that provides the Group with its commercial banking services, its structured debt facilities and also its 
Accelerated Payment Facility (as announced on 28 February 2019 as an incremental facility to the existing facilities to support 
a new product through an early adopter programme). 

The net bank debt of the Group has reduced to £36.5m (from £39.3m at 31 January 2019) which remains fully serviced and 
within covenants. The Board will continue to accelerate the rate of debt reduction through continued tight management of its 
net operating expenditure where the sourcing of services and the structure of teams or processes  is inefficient; and through 
the focussing of the Group's investment in product development on a tighter product portfolio and on a customer informed 
roadmap.  The Board has previously announced the suspension of the payment of an annual dividend. 

Solutions and markets 
Buyer solutions 
The Group provides business spend management solutions to customers that enable those customers to reduce the cost of 
goods  or  services  purchased  through  enhanced  sourcing  activities,  access  efficiencies  through  the  automation  of  manual 
processes using technology and also to provide an enhanced level of corporate governance and compliance through work 
flows designed into the technology.  

Buyer  revenues  for  the  year  were  £45.4m  (2018:  £42.8m).  The  increase  in  the  year  was  driven  by  United  Kingdom  and 
Netherlands  business  segment  performance  whereas  the  French,  German  and  United  States  segments  delivered  lower 
revenue than the previous year. The reduction in revenue in these territories is in line with the expectations during the year. 

Supplier solutions 
The Group provides access to technology that enables suppliers to transact digitally with their customers.  This technology is 
often  referred  to  as  networking  technology  and  the  technology  can  allow  multiple  documents  in  any  format  to  be  passed 
between  suppliers  and  their  customers  and  it  can  also  allow  greater  collaboration  between  suppliers  and  their  customers 
through the provision of other trading information,  In addition, the Group uses its technology to deliver tailored new business 
opportunities  to  suppliers  through  its  search  and  selection  of  a  vast  number  of  new  business  tenders  from  a  number  of 
international sources. 

Revenues for the year were £8.7m (2018: £9.4m). The Tenders Direct business in the UK delivered a performance broadly in 
line with the previous year with £3.7m of ARR (2018:£3.8m).  Revenue from the French and German business segment were 
£0.4m lower than the prior year due to a lower number of transactions being generated by suppliers with their customers.  The 
Board is confident that this performance can be reversed as the effect of the influence of digitalisation increases in the core of 
the Group’s customer base. 

Financial solutions 
During the year, the Group secured a specific committed overdraft facility provided by HSBC UK of £20m to support the delivery 
of the Group’s supplier paid financial solution, “bePayd”, which has its own website at www.bepayd.com.   

bePayd will enable the Group to fund accelerated payments to suppliers against invoices approved by buyers.  The product is 
not limited to buyers using Proactis’ business spend management solutions and can be used by any buyer with any equivalent 
business  spend  management  or  ERP  system.    This  service  is  multi-faceted  in  terms  of  its  technological  structure  and  is 
complete to minimal viable product (“MVP”) and is now deployed in a live environment.  Over the coming months, the Group 
intends  to  identify  early  adopters  to  establish  referenceability  and  marketing  collateral  before  scaling  up  the  business 
development and delivery activities. 

The product has already been nominated for two awards before it has been launched and the Board believes that the product 
has an extremely high potential. 

Markets 
The Group offers true multi-company, multi-currency and multi-language capabilities and this remains an essential differentiator 
as the Group increases its presence across more sectors worldwide.  The Group continues to sell its solutions to customers 
operating across several continents and many different sectors. 

The  Group  competes  on  various  levels;  local  vendors,  Enterprise  Resource  Planning  (“ERP”)  vendors  and  international 
procurement vendors and this mix makes for an extremely competitive environment.  However, the “end-to-end” message and 

 
 
 
 
 
 
 
 
 
 
 
tight  integration  techniques  from  Proactis  mitigate  this  and  positions  the  Group  as  a  value-led  solution  against  big  ticket, 
consultancy led ERP vendors, international procurement vendors’ solutions and potential multi-vendor software led solutions.  
This value proposition is particularly compelling for mid-sized commercial and public sector organisations, both of which the 
Group is focused on across all of its business segments. 

The Group’s go-to-market strategy is based on a targeted and efficient deployment of its marketing and sales resource within 
each market segment it operates in.  Within those segments, the Group seeks to maximise its return by selecting verticals 
where its solutions fit well and are referenceable and, with thorough research and experiential grounding, can attain a leading 
position as the default provider.  This strategy is at varying levels of maturity within the Group’s business segments and the 
Board looks forward to the potential accelerated growth rates that could result. 

M&A strategy and activity 
The Group’s M&A strategy continues, notwithstanding the FSP, to be to acquire businesses that fit strict selection criteria based 
around the following principles: 

-  Consolidation of complementary customer bases and solutions - the procurement space is sufficiently fragmented to offer 

significant scope for this;  

-  Businesses  with  long-term  customer  relationships,  ideally  contracted  and  with  a  proven  track  record  of  retention  and 

renewal; 

-  Technology led solutions and service offerings that are complementary to the Group’s existing offering; and 
-  Technology that is compatible with the Group’s existing technology. 

However, following the acquisition of Esize in August 2018 the Board is mindful that, despite the potential accelerated growth 
that can be delivered, further M&A activity at this point could be too punitive from an equity dilution perspective and the Board 
is reluctant to increase gearing further at this time. 

Esize Holdings BV (“Esize”) 
On  6  August 2018,  the  Group  acquired  Esize,  a  recognised  territory  leader  in  the  Netherlands.   Its  solutions cover the full 
procurement  cycle  for  indirect  spend  and  also  provides  the  Group  with  additional  capabilities  in  travel  and  expense 
management and contract labour management.  The Board continues to believe that these capabilities will become increasingly 
important to its customers going forward.  Esize has a SaaS-based business model that is consistent with the Group's and 
which delivers  high levels  of contracted  annual  recurring  revenue  with  high  retention  rates.    Esize  has  been  rebranded  as 
Proactis and the solution is available to all business segments.  Its performance has been excellent since the date of acquisition 
and an analysis of the performance is included within the Chief Financial Officer’s report.  

Formal Sales Process (“FSP”) 
The Board has received a number of expressions of interest (“EOIs”) following the Company’s announcement of the FSP on 
29 July 2019 and has carefully reviewed them.  This has involved not only reflecting on value, in which regard the Board are 
grateful  for  the  guidance  provided  by  major  shareholders,  but  also  the  deliverability  of  a  transaction,  the  potential  buyer’s 
credibility and their intentions for the Group and all its stakeholders. The Board has now made more information available to a 
short  list  of  those  potential  buyers  via  a  dataroom  and  is  providing  limited  access  to  the  Group’s  management,  without 
prejudicing  the  Group’s  ongoing  day-to-day  operations.    As  previously  advised,  the  Board  reiterates  that  there  can  be  no 
certainty that any offer will be forthcoming or the terms of any such offer. 

Brexit 
The Group has significant operations and customers based within the member states of the European Union (”EU”), United 
Kingdom and United States.  Whilst the Board acknowledges the continued uncertainty around Brexit, it considers that the 
Group is unlikely to be impacted significantly because the Group is not a large importer or exporter goods or services across 
EU borders.  However, the matter will continue to be considered during conversations with third party organisations.   

Summary and outlook 
The  performance  of  the  United  Kingdom  and  Netherlands  business  segments  in  the  core  business  spend  management 
solutions has been strong with high rates of growth in the Group’s primary key performance indicator, ARR. 

As previously reported, this level of performance has not been matched within the Group’s other business segments and this 
has resulted in the leadership and commercial teams within those segments being restructured and resourced so that those 
segments can replicate the systems and processes of the United Kingdom and Netherlands teams which the Board believes 
will result in an equivalent performance.  The Board anticipates that this level of performance will develop over the current and 
next financial year and is confident that the early indicators of behavioural change, product training and pipeline development 
are evident and the successful sale to a new customer in Germany supports this assessment.  Although too early to conclude, 
this indicates that the chosen direction is the correct one and this positions the Group well.  As this transition will take time to 
realise,  it  is  even  more  important  to  improve  on  the  customer  churn  of  these  business  segments  and  management  has 
undertaken a line by line customer churn risk assessment that supports a lower level of churn over the coming years. 

 
 
 
 
 
 
 
 
 
 
The Board is delighted with the operational and technical progress made with bePayd where the Group now has an MVP in a 
live environment.  This represents extremely positive progress in a short period of time and is in line with our revised aggressive 
timelines.  We now look forward to early adoption where the Group can build referenceability and collateral before fast scale-
up. 

The Board is pleased with the current level of debt reduction and that the Group has been profitable and cash generative during 
the  period  under  review.    Looking  ahead,  if  the  current  level  of  performance  persists,  the  Board  expects  net  bank  debt  to 
continue to reduce over the coming financial period to relatively conservative levels.  This can be enhanced by a controlled 
approach to management of the Group’s operating and product development expenditure. 

After a challenging year or so through which excessive customer churn and a lack of anticipated new business has driven loss 
of value in the Group’s French, German and US business segments despite strong performance in its United Kingdom and 
Netherlands business segments, the Board now believes that it has a strategy that the whole team believes in and can execute 
efficiently.  The Board considers that the early indicators are positive and is pleased with the start of the new financial year, 
with  trading  in  line  with  management’s  expectations.    The  Group  is  well  positioned  and  is  looking  forward  to  a  period  of 
sustainable growth and delivery over the coming years. 

By order of the Board 

Alan Aubrey 
Chairman 

Tim Sykes 
Chief Executive Officer 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
31 October 2019 Chief Financial Officer’s Report (forming part of the Strategic Report) 

Results for the year, performance analysis and key performance indicators 

Trading 
The Group’s reported revenues increased by 4% to £54.1m (2018: £52.2m) of which £5.7m was contributed by the Netherlands 
business segment. The Esize acquisition delivered over 92% of total revenue across this segment. 

The  Group’s  business  model,  which  is  guided  by  the  appropriate  accounting  standards  and  internal  policies,  means  that 
revenue recognised in the income statement is largely a function of the deals (both new name and upsell) that were signed in 
the  previous  year,  rather  than  the  year  in  which  those  deals  were  actually  signed.  This  timing  difference  can  routinely  be 
between 6 and 12 months before income statement recognition.  

The  Groups’  strategy  is  to  grow  by  a  combination  of  organic,  through  provision  of  software  and  associated  services,  and 
inorganic means and therefore total reported revenue is a key performance indicator as the Group looks to continue to drive 
toward scale.  Growth  very  recently  has come  through  acquisition  means  and  during  the  current  financial  year  the  Group’s 
operational review delivered strategic action points which if delivered correctly would return the levels of organic growth that 
the business has historically shown. 

The Group’s long-term revenue growth performance as represented by a three-year cumulative average growth rate was 41% 
(2018: 45%).   

The Board monitors the Group’s growth performance through a combination of several key performance indicators as follows: 

Reported revenue 
Reported revenue growth 
CAGR 3-year revenue growth 
TCV of new name deals 
Number of new name deals 
TCV of upsell deals 
Number of upsell deals 
Total deal value signed 
Organic revenue growth1 
Note1: Measured in terms of revenue recognised in the income statement and excluding the effects of foreign exchange differences and the full year effect of prior year acquisitions and the 
in-year effect of current year acquisitions. 

Year ended 31 July 
2019 
£54.1m 
4% 
41% 
£6.4m 
60 
£4.9m 
127 
£11.3m 
Nil% 

Year ended 31 July 
2018 
£52.2m 
106% 
45% 
£8.7m 
64 
£3.4m 
113 
£12.1m 
Nil% 

Year ended 31 July 
2017 
£25.4m 
31% 
36% 
£4.1m 
54 
£2.8m 
110 
£6.9m 
7% 

The Board considers that retention of existing customers is a key performance indicator and the measure of this indicator is 
included routinely within its internal financial reporting dashboard. 

Revenue by territory segment 
The revenue increase in the year was driven by the performance of UK and NL business segments whereas we saw reductions 
in the buyer revenue profiles of the US territory and buyer and supplier revenue profiles in the EU segment, reflecting the need 
for the strategic and operational changes that the Board has now put in place in those geographical regions. 

The Group’s revenues by market segment were: 

Year ended 31 July 2019 

United Kingdom 
France & Germany 
United States 
Netherlands 

Year ended 31 July 2018 

United Kingdom 
France & Germany 
United States 
Netherlands 

Buyer revenue 
£m 
19.1 
8.9 
11.7 
5.7 
45.4 

Buyer revenue 
£m 
16.2 
12.0 
14.6 
- 
42.8 

Supply revenue 
£m 
3.9 
4.8 
- 
- 
8.7 

Supply revenue 
£m 
4.2 
5.2 
- 
- 
9.4 

Total 
£m 
23.0 
13.7 
11.7 
5.7 
54.1 

Total 
£m 
20.4 
17.2 
14.6 
- 
52.2 

Revenue visibility 
Annual Recurring Revenue (“ARR”) was introduced in the last financial year as a key performance indicator giving the Board 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
visibility of the Group’s annualised run rate of contracted subscription, managed service, support and hosting revenues. 

This is crucially important to the Group’s stakeholders as it provides a real indicator to: 

Investors of the amount of revenue from new business required to be won in order to hit expectations in future periods; 
   The Group’s bank, HSBC Bank plc, in its deliberations as to the level of debt that the business can conservatively support 

and hence assist in the overall return to investors; and 

   The Group’s customers, suppliers and associates of the overall strength of the Group.  

The Group’s ARR and can be analysed as follows: 

As at 31 July 2019 

United Kingdom 
France & Germany 
United States 
Netherlands 

As at 31 July 2018 

United Kingdom 
France & Germany 
United States 
Netherlands 

Buyer revenue 
£m 
14.6 
7.0 
9.9 
4.6 
36.1 

Buyer revenue 
£m 
14.1 
10.9 
11.0 
- 
36.0 

Supply revenue 
£m 
3.7 
4.5 
- 
- 
8.2 

Supply revenue 
£m 
3.8 
4.9 
- 
- 
8.7 

Total 
£m 
18.3 
11.5 
9.9 
4.6 
44.3 

Total 
£m 
17.9 
15.8 
11.0 
- 
44.7 

The  Board  acknowledges  that  this  year’s  revenue  performance  is  below  normal  levels  of  retention  historically  achieved. 
However, the actions put in place across both US and EU segments plus the performance of the UK and NL segments gives 
the Board and expectation of a more normalised level of retention is sustainable for the foreseeable future.  

Gross margin 
The presentation of the Group’s reported results does not include the sub-total of gross profit in order to better reflect the reality 
of the Group’s operational performance.  However, gross margin is a relevant measure of performance when considered as 
revenues less cost of third-party revenue share or products. 

The Group’s business partners and its own direct sales effort sold contracts under both the subscription and perpetual business 
models delivering gross margin of 88% (2018: 89%) defined as revenue less costs of sales.  The slight reduction during the 
year related to the use of contractors in respect of certain customer contract implementations which the Board does not expect 
to repeat in the following financial year. 

Staff costs and other operating expenses 
The  aggregate  of  staff  costs  and  other  operating  expenses  (excluding  depreciation  of  property,  plant  and  equipment  and 
amortisation of intangibles assets) increased during the year to £34.1m (2018: £33.0m) with Esize contributing £2.6m (2018: 
£Nil).  

This part of the Group’s costs has recently included significant items of  income or expenditure associated primarily with the 
Group’s acquisition activity and the resultant integration programme (together, “non-core net expenditure”).  The impact of this 
non-core net expenditure on the aggregate of staff costs and other operating expenses is as follows: 

Aggregate of staff costs and other operating expenses (reported) 
Non-core net expenditure 
Aggregate of staff costs and other operating expenses (excluding 
non-core net expenditure) 

Year ended 31 July 
2019 
£m 
34.1 
(1.2) 

Year ended 31 July 
2018  
£m 
33.0 
(3.6) 

32.9 

29.4 

 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Non-core net expenditure can be analysed as follows: 

Expenses of acquisition related activities 
Release of contingent consideration 
Costs of restructuring the Group’s operations – staff 
Costs of restructuring the Group’s operations – other 
Legal and professional fees 
Fair value movement on forward contract on acquisition of Perfect 
Foreign exchange impacts 

Year ended 31 July 
2019 
£m 
0.1 
(0.9) 
1.6 
0.4 
0.4 
- 
(0.4) 
1.2 

Year ended 31 July 
2018  
£m 
0.7 
- 
1.6 
1.6 
0.4 
(0.7) 
- 
3.6 

Capitalised development costs and costs of software for own use were £7.6m (2018: £5.7m).  The income statement includes 
a total charge for the amortisation of capitalised development costs and costs of software for own use of £6.7m (2018: £4.7m). 

Depreciation of property, plant and equipment 
The charge to depreciation of property, plant and equipment increased to £0.6m (2018: £0.5m).  The acquisition of Esize did 
not materially impact this cost. 

Amortisation of intangible assets 
The charge to amortisation of intangible assets increased to £10.1m (2018: £7.9m) due to the increase in development costs 
capitalised in the previous year following the Perfect acquisition.   

Goodwill is tested for impairment on an annual basis which resulted in the value in use calculations performed as at 31 July 
2019 indicating the need to impair goodwill in the United States Cash Generating Unit  by the amount of £27.0m. The United 
Kingdom, Netherlands and Rest of Mainland Europe showed headroom in these calculations.  The value in use calculations 
were sensitised for reasonably possible changes in key assumptions.  

Interest 
The Group incurred a net interest charge of £1.4m (2018: £1.1m) of which £1.3m (2018: £1.0m) was bank interest arising from 
the Group’s banking facilities.  The other element relates to interest from convertible loan notes.  

Taxation 
The Group has reported a net charge in its income statement of £0.7m (2018: credit £1.6m) resulting primarily from the impact 
of changes in deferred tax balances (see note 9).   

The Group’s charge to current year income tax was £0.9m which was an effective rate of 8% against chargeable profit before 
tax of £11.9m.  This is below the weighted average income tax rate for the jurisdictions that the Group operates in because of 
the utilisation of tax losses and allowances within the Group which the Board considers will provide long-term benefit.   

The Group recognises deferred tax assets related to tax losses of £0.8m (2018: £1.4m). 

Reported profit and Group Adjusted profit performance 
The  Board  considers  that  each  of  the  two  years  ended  31  July  2019  have  been  significantly  impacted  by  non-core  net 
expenditure incurred primarily as part the Group’s acquisition activity and the resultant integration programmes.  A summary 
of the various profit measures is set out below. 

Earnings before interest, tax, depreciation and amortisation 
(‘EBITDA’)1 
Operating profit/(loss) 
Profit/(loss) before tax 
Earnings/(loss) per share (see note 10) 

Note 1: See Additional Information – Reconciliation of alternative performance measures. 

1Reported 
£13.9m 

(£24.4m) 
(£25.8m) 
(27.9p) 

  Year ended 31 July 2019  

1Adjusted  Reported 
£13.6m 

£15.1m 

Year ended 31 July 
2018 
Adjusted 
£17.3m 

£8.8m 
£7.5m 
0.1p 

£4.9m 
£3.7m 
5.4p 

£13.1m 
£12.0m 
10.6p 

Cash flow 
The Group reported net cash from operating activities of £11.9m (2018: £8.4m) which is higher than the reported operating 
loss of the Group of £24.4m (2018: operating profit of £4.9m).  Cash flows for the year ended 31 July 2019 were affected by 
£0.6m (2018: £3.6m) of costs that were charged in the income statement during the year ended 31 July 2018 and accrued at 
31 July 2018 but paid during the year ended 31 July 2019.  The cash flow for the year ended 31 July 2019 was also impacted 
by non-core net expenditure charged to the income statement during the year ended 31 July 2019 related principally to the 
integration programme.  

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
An analysis of the Group Adjusted Free Cash Flow is as follows: 

Reported Net cash flow from operating activities 

Non-core net expenditure incurred in prior year but paid in current year 
Non-core net expenditure charged and paid within the same year 

Adjusted Net cash flow from operating activities 

Purchase of plant and equipment and intangible assets 
Development expenditure capitalised 

Adjusted Group Net Free Cash Flow 

The Group paid a cash dividend of £1.4m (2018: £1.3m) to its equity investors. 

Year ended 
31 July 
 2019 
£m 

Year ended 
31 July 
2018 
£m 

11.9 
0.6 
2.6 
15.1 
(0.6) 
(7.6) 
6.9 

8.4 
3.6 
3.3 
15.3 
(1.1) 
(5.7) 
8.5 

Acquisition of Esize 
The Group acquired Esize on 6 August 2018 for an aggregate consideration of €14.2m with an additional consideration of up 
to €1.0m depending on certain post-acquisition deliverables.  The net consideration was €14.0m with Esize having cash of 
€0.2m on its balance sheet at the date of acquisition. As announced in August 2019, Esize has performed  in line with the 
Board’s expectations during the period and is therefore expected to crystalize the total amount of deferred consideration. This 
is fully provided on the Group’s balance sheet. 

In order to facilitate the acquisition of Esize, the Group extended its bank facilities with HSBC creating a new £50m debt facility 
including a £15.0m term loan, repayable over four remaining years with a coupon rate of 1.95% over LIBOR, and a £35m 
revolving credit facility, repayable after four remaining years with a ratcheted coupon rate of at least 1.75% over LIBOR and no 
higher than 2.5% over LIBOR. Further information is given in note 23 of the Financial Statements. 

The cash consideration for the acquisition was funded from the Group’s own cash resources and from debt of €9.6m drawn 
from the extended £50m debt facility provided by HSBC, from and by the issue of a €3.0m of convertible loan notes and by the 
issue of 1,292,491 new Ordinary shares.     

Conversion of loan notes 
Convertible loan notes arising from the Perfect acquisition and totalling $1.25m were converted to 590,182 ordinary shares of 
10p each in January 2019 as part of an orderly marketing agreement governing the circumstances with which the shares can 
be disposed of. 

Net bank debt 
The  Group  reported  net bank  debt  of  £36.5m  at 31  July 2019  (2018:  £29.3m),  comprising  cash  balances  of  £7.7m  (2018: 
£9.6m) and gross bank debt of £44.2m (2018: £38.9m) of which £3.2m is payable within one year.   

The  analysis  of  net  bank  debt  above  excludes  the  remaining  $3.75m  convertible  loan  notes  issued  as  part  of  the  Perfect 
acquisition as well as the €3.0m of convertible loan notes issued as part of the Esize acquisition. 

Earnings per share 
Basic loss per share was 27.9p (2018: earnings per share 5.4p).  The Group reports adjusted loss per share measure (see 
note 5) of 27.9p per share (2018: earnings per share 10.6p) to take account of non-core net expenditure and other factors.     

Dividend policy 
The Board announced in April  2019 that it had decided to suspend the payment of an annual dividend. Therefore, no final 
dividend is proposed (2018: 1.5p per ordinary share). 

Treasury 
The Group manages its cash position in a manner designed to minimise interest payable on its  structured finance facilities.  
Surplus cash funds are used to reduce debt. 

Richard Hughes 
Chief Financial Officer 
31 October 2019 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Income Statement for the year ended 31 July 2019 

Revenue 

Cost of sales 
Staff costs 
Other operating expenses 
Depreciation of property, plant and equipment 
Amortisation of intangible assets 
Impairment of goodwill and intangible assets 

Operating (loss)/profit 

Finance income  
Finance expenses  

(Loss)/profit before taxation 

Income tax (charge)/credit 

(Loss)/profit for the year 

(Loss)/profit attributable to: 
Owners of the Company 
Non-controlling interests 

(Loss)/earnings per ordinary share: 

-  Basic  

-  Diluted 

Notes 

3 

2019 
£000 

2018 
£000 

54,140 

52,221 

(6,659) 
(22,892) 
(11,231) 
(608) 
(10,136) 
(26,999) 
------------- 
(24,385) 

5 
(1,440) 
------------- 
(25,820) 

(703) 
------------- 
(26,523) 
------------- 

(26,462) 
(61) 
------------- 
(26,523) 
------------- 

(27.9)p 
------------- 
(27.9)p 
------------- 

(5,963) 
(21,670) 
(11,332) 
(511) 
(7,886) 
- 
------------- 
4,859 

- 
(1,110) 
------------- 
3,749 

1,602 
------------- 
5,351 
------------- 

5,042 
309 
------------- 
5,351 
------------- 

5.4p 
------------- 
5.3p 
------------- 

3 

4 

5 

5 

All of the Group’s operations are continuing. 

The following notes form an integral part of these financial statements. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of profit or loss and other comprehensive income for the year ended 31 July 2019 

(Loss)/profit for the period 

Other comprehensive income 

Items that are or may be reclassified to profit or loss 
Foreign operations – foreign currency translation differences 

Other comprehensive gain net of tax 

Other comprehensive income attributable to: 
Owners of the Company 
Non-controlling interests 

Total comprehensive (loss)/income attributable to: 
Owners of the Company  
Non-controlling interests 

The following notes form an integral part of these financial statements 

2019 
£000 

(26,523) 

2018 
£000 

5,351 

(192) 
------------- 
(192) 
------------- 

(249) 
57 
------------- 
(192) 
------------- 

(26,711) 
(4) 
------------- 
(26,715) 
------------- 

27 
------------- 
27 
------------- 

27 
- 
------------- 
27 
------------- 

5,069 
309 
------------- 
5,378 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes 

6 

Consolidated Balance Sheet as at 31 July 2019 

Non-current assets 
Property, plant & equipment 
Intangible assets 
Deferred tax asset 

Current assets 
Trade and other receivables 
Cash and cash equivalents 

Total assets 

Current liabilities 
Trade and other payables 
Obligations under finance leases 
Contract liabilities 
Income taxes  
Loans and borrowings 

Non-current liabilities 
Contract liabilities 
Deferred tax liabilities 
Loans and borrowings 
Obligations under finance leases 
Provisions 

Total liabilities 

Net assets 

Equity  
Called up share capital 
Share premium account 
Merger reserve 
Capital reserve 
Equity reserve 
Foreign exchange reserve 
Retained earnings 

Equity attributable to equity holders of the Company 

Non-controlling interest 

Total equity 

2019 
£000 

1,625  
136,082  
755  
 -------------  
138,462 
 -------------  

23,048  
7,732  
 -------------  
30,780  
 -------------  
169,242 
------------- 

21,616  
30 
17,306 
-  
3,181 
 -------------  
42,133  
------------- 

192 
9,153  
46,577 
27 
656 
 -------------  
56,605  
 -------------  
98,738  
------------- 
70,504 
------------- 

9,522  
83,513  
             556  
             449  
89 
       (1,386) 
(23,839)  
 -------------  
68,904 

1,600 
------------- 
70,504 
------------- 

2018 
£000 

1,499  
151,412  
1,360  
 -------------  
154,271 
 -------------  

21,664  
9,561  
 -------------  
31,225  
 -------------  
185,496 
------------- 

         18,023  
77 
18,705 
507  
2,985 
 -------------  
40,297  
------------- 

653 
8,742  
39,766 
40 
783 
 -------------  
49,984  
 -------------  
       90,281  
------------- 
95,215 
------------- 

9,324  
         81,464  
             556  
             449  
80 
       (1,137) 
2,875  
 -------------  
93,611 

1,604 
------------- 
95,215 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated statement of changes in equity  
As at 31 July 2019 

At 31 July 2017 
Result for the period 
Other comprehensive income 
Total comprehensive income for the period 
Shares issued during the period 
Share options exercised 
Issue of convertible notes 
Acquisition of subsidiary with NCI 
Transactions with NCI 
Dividend payment of 1.4p per share 
Share based payment charges 
Deferred tax on share options 

At 31 July 2018 
IFRS15 transition impact 

At 1 August 2018 
Result for the period 
Other comprehensive income 
Total comprehensive income for the period 
Shares issued during the period 
Share options exercised 
Issue of convertible notes 
Convertible loan note conversion 
Dividend payment of 1.5p per share 
Share based payment charges 

At 31 July 2019 

Share  
capital 

Share 
premium  

Merger  
reserve 

Capital  
reserve 

Foreign 
exchange 
reserve 

£000 

£000 

£000 

£000 

£000 

Equity 
component of 
convertible 
notes 
£000 

5,024 
- 
- 
- 
4,243 
57 
- 
- 
- 
- 
- 
- 
------------- 
9,324 
- 
------------- 
9,324 
- 
- 
- 
129 
10 
- 
59 
- 
- 
------------- 
9,522 
------------- 

17,631 
- 
- 
- 
63,636 
197 
- 
- 
- 
- 
- 
- 
------------- 
81,464 
- 
------------- 
81,464 
- 
- 
- 
1,267 
18 
- 
764 
- 
- 
------------- 
83,513 
------------- 

556 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
------------- 
556 
- 
------------- 
556 
- 
- 
- 
- 
- 
- 
- 
- 
- 
------------- 
556 
------------- 

449 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
- 
------------- 
449 
- 
------------- 
449 
- 
- 
- 
- 
- 
- 
- 
- 
- 
------------- 
449 
------------- 

(1,164) 
- 
27 
27 
- 
- 
- 
- 
- 
- 
- 
- 
------------- 
(1,137) 
- 
------------- 
(1,137) 
- 
(249) 
(249) 
- 
- 
- 
- 
- 
- 
------------- 
(1,386) 
------------- 

- 
- 
- 
- 
- 
- 
80 
- 
- 
- 
- 
- 
------------- 
80 
- 
------------- 
80 
- 
- 
- 
- 
- 
29 
(20) 
- 
- 
------------- 
89 
------------- 

Retained 
earnings 

£000 

48 
5,042 
- 
5,042 
- 
- 
- 
- 
(1,042) 
(1,299) 
366 
(240) 
------------- 
2,875 
606 
------------- 
3,481 
(26,462) 
- 
(26,462) 
- 
- 
- 
20 
(1,419) 
541 
------------- 
(23,839) 
------------- 

Non-
controlling 
interest 

Total equity 

£000 

£000 

- 
309 
- 
309 
- 
- 
- 
2,566 
(1,271) 
- 
- 
- 
------------- 
1,604 
- 
------------- 
1,604 
(61) 
57 
(4) 
- 
- 
- 
- 
- 
- 
------------- 
1,600 
------------- 

22,544 
5,351 
27 
5,378 
67,879 
254 
80 
2,566 
(2,313) 
(1,299) 
366 
(240) 
------------- 
95,215 
606 
------------- 
95,821 
(26,523) 
(192) 
(26,715) 
1,396 
28 
29 
823 
(1,419) 
541 
------------- 
70,504 
------------- 

Total 

£000 

22,544 
5,042 
27 
5,069 
67,879 
254 
80 
- 
(1,042) 
(1,299) 
366 
(240) 
------------- 
93,611 
606 
------------- 
94,217 
(26,462) 
(249) 
(26,711) 
1,396 
28 
29 
823 
(1,419) 
541 
------------- 
68,904 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Cash Flow Statement for the year ended 31 July 2019 

Operating activities 
(loss) / Profit for the year 
Amortisation of intangible assets 
Impairment of goodwill and intangible assets 
Depreciation 
Net finance expense 
Forward contract provision 
Income tax charge/(credit) 
Share based payment charges 

Operating cash flow before changes in working capital 
Movement in trade and other receivables 
Movement in trade and other payables and contract liabilities 

Operating cash flow from operations 
Finance expense  
Income tax paid 

Net cash flow from operating activities 

Investing activities 
Purchase of plant and equipment 
Payments to acquire subsidiary undertakings, net of cash acquired   
Development expenditure capitalised 

Net cash flow from investing activities 

Financing activities 
Payment of dividend 
Proceeds from issue of shares 
Receipts from bank borrowings 
Transaction costs related to loans and borrowings 
Acquisition of NCI 
Repayment of bank borrowings 
Finance lease payments 

Net cash flow from financing activities 

Effect of exchange rate movements on cash and cash equivalents   
Net (decrease) / increase in cash and cash equivalents 
Cash and cash equivalents at the beginning of the year 

Cash and cash equivalents at the end of the year 

2019 
£000 

(26,523) 
10,136 
26,999 
608 
1,435 
- 
703 
541 
------------- 
13,899 
489 
(204) 
------------- 
14,184 
(1,269) 
(995) 
------------- 
11,920 
------------- 

(586) 
(8,365) 
(7,649) 
------------- 
(16,600) 
------------- 

(1,419) 
28 
10,178 
- 
- 
(5,286) 
(60) 
------------- 
3,441 
------------- 

(590) 
(1,239) 
9,561 
------------- 
7,732 
------------- 

2018 
£000 

5,351 
7,886 
- 
511 
1,110 
(806) 
(1,602) 
366 
------------- 
12,816 
859 
(4,015) 
------------- 
9,660 
(804) 
(492) 
------------- 
8,364 
------------- 

(1,106) 
(93,731) 
(5,702) 
------------- 
(100,539) 
------------- 

(1,299) 
68,133 
43,660 
(288) 
(2,313) 
(9,942) 
(151) 
------------- 
97,800 
------------- 

(341) 
5,625 
4,277 
------------- 
9,561 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes 

These audited results have been prepared on the basis of the accounting policies which are to be set out in Proactis 
Holdings PLC's annual report and financial statements for the year ended 31 July 2019. 

The consolidated financial statements of the Group for the year ended 31 July 2019 were prepared in accordance 
with International Financial Reporting Standards ("IFRSs") as adopted for use in the EU ("adopted IFRSs") and 
applicable law. 

The financial information set out above does not constitute the company's statutory financial statements for the 
years ended 31 July 2019 or 2018 but is derived from those financial statements.   

Statutory  financial  statements  for  2018  have  been  delivered  to  the  Registrar  of  Companies  and  distributed  to 
shareholders, and those for 2019 will be distributed to shareholders on or before 13 December 2019.  The auditors 
have reported on those financial statements and their reports were:  

(i) unqualified; 
(ii) did not include a reference to any matters to which the auditors drew attention by way of emphasis 
without qualifying their report; and  
(iii) did not contain a statement under section 498(2) or (3) of the Companies Act 2006 in respect of the 
financial statements for 2018 or 2019. 

1.  Basis of preparation 

The Group financial statements have been prepared and approved by the directors in accordance with adopted 
IFRSs.   

The  preparation  of  financial  statements  in  conformity  with  IFRSs  requires  management  to  make  judgements, 
estimates and assumptions that affect the application of policies and reported amounts of assets and liabilities, 
income and expenses.  The estimates and associated assumptions are based on historical experience and various 
other factors that are believed to be reasonable under the circumstances, the results of which form the basis of 
making  the  judgements  about  carrying  values  of  assets  and  liabilities  that  are  not  readily  apparent  from  other 
sources.  Actual results may differ from these estimates. 

The estimates and underlying assumptions are reviewed on an ongoing basis.  Revisions to accounting estimates 
are recognised in the period in which the estimate is revised if the revision affects only that period or in the period 
of the revision and future periods if the revision affects both current and future periods. 

 
 
 
 
 
 
 
 
 
 
 
2.  Change in significant accounting policies 

The Company has applied IFRS 15 using the retrospective with cumulative effect method – i.e. by 
recognising the cumulative effect of initially applying IFRS 15 as an adjustment to the opening balance of 
equity at 1 August 2018. Therefore, the comparative information has not been restated and continues to be 
reported under IAS 18 and IAS 11. The details of the significant changes and quantitative impact of the 
changes are set out below. 

      The net adjustment as a result of the adoption of IFRS15 using the retrospective with cumulative effect 

method at 1 August 2018 was a post-tax credit to reserves of £606,000. This represents a credit in respect of 
revenue of £990,000, a debit in respect of cost of sales of £242,000 and a debit in respect of deferred tax of 
£142,000.  

     The adjustments noted in the table mainly arise from the application of IFRS 15 to customer hosted SaaS 
contracts with a term greater than 1 year. Application of this standard has resulted in two performance 
obligations being the point in time supply of a licence and the ongoing performance obligation to provide 
software support. Previously one performance obligation existed and the full revenue would have been evenly 
spread over the contract term. The impact has been to bring some revenue forward and therefore has 
resulted in higher contract assets. The associated business partner commission has also been adjusted with 
an impact on cost of sales in year and the cumulative deferred contract costs.  

Impact of adoption of IFRS15 
Adjustments 

As reported 

Balances 
without 
adoption of 
IFRS 15 

Balance sheet 
Trade and other receivables 
Trade and other payables 

Income statement 
Revenue 
Cost of sales 

Cash flow statement 
Profit for the period 
Movement in trade and other receivables 
Movement in trade and other payables and contract liabilities 

2019 
£000 

23,048 
21,616 

2019 
£000 

903 
271 

2019 
£000 

22,145 
21,345 

------------- 

------------- 

------------- 

54,140 
(6,659) 

(88) 
29 

54,228 
(6,688) 

------------- 

------------- 

------------- 

476 
489 
(204) 

(59) 
88 
(29) 

635 
401 
(175) 

------------- 

------------- 

------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
3.  Operating segments 

2019 

 SaaS revenue 
 Services revenue 

       Segment revenue 

       Direct costs 

       Segment contribution 

     2018 

       SaaS revenue 
       Services revenue 

       Segment revenue 

       Direct costs 

       Segment contribution 

United 
Kingdom 

Netherlands 

£000 

£000 

20,652 
2,389 
------------- 
23,041 
------------- 

4,360 
1,356 
------------- 
5,716 
------------- 

Rest of 
Mainland 
Europe 
£000 

12,844 
837 
------------- 
13,681 
------------- 

United  
States 

Total 

£000 

£000 

10,890 
812 
------------- 
11,702 
------------- 

48,746 
5,394 
------------- 
54,140 
------------- 

(9,123) 
------------- 
13,918 
------------- 

(2,846) 
------------- 
2,870 
------------- 

(5,712) 
------------- 
7,969 
------------- 

(5,919) 
------------- 
5,783 
------------- 

(23,600) 
------------- 
30,540 
------------- 

18,006 
2,366 
------------- 
20,372 
------------- 

- 
- 
------------- 
- 
------------- 

16,009 
1,199 
------------- 
17,208 
------------- 

13,622 
1,019 
------------- 
14,641 
------------- 

47,637 
4,584 
------------- 
52,221 
------------- 

(8,731) 
------------- 
11,641 
------------- 

- 
------------- 
- 
------------- 

(5,296) 
------------- 
11,912 
------------- 

(6,001) 
------------- 
8,640 
------------- 

(20,028) 
------------- 
32,193 
------------- 

As a result of the acquisition of Esize during the financial year, the Group has increased its number of reportable 
segments.  

Reconciliations of information on reportable segments to IFRS measures 

Total contribution reportable segments 
Central costs (including non-core net expenditure) 
Depreciation 
Amortisation and impairment 
Impairment of goodwill 
Share based payments charges 
Net interest cost 

      Consolidated (loss) / profit before tax 

      2019  
£000 

      2018  
£000 

30,540 
(16,631) 
(608) 
(10,136) 
(26,999) 
(541) 
(1,435) 
------------- 
(25,820) 
------------- 

32,193 
(18,571) 
(511) 
(7,886) 
- 
(366) 
(1,110) 
------------- 
3,749 
------------- 

 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.  Taxation – Reconciliation of effective tax rate 

Reconciliation of effective tax rate 

(Loss)/profit before tax for the period 

Tax using the UK corporation tax rate of 19% (2018: 19%) 
Effect of differential foreign tax rates 
Adjustments in respect of prior periods  
Disallowable net expenses 
Losses used not previously recognised2 
Relief from governmental tax incentives1 
Effect of change in tax rates on deferred tax (see below) 
Current year losses for which no deferred tax asset is recognised 
Adjustments in respect of share-based payments 

Total tax (credit)/charge 

2019 
£000 

2018 
£000 

(25,820) 

3,749 

(4,906) 
(492) 
166 
5161 
(530) 
(323) 
(84) 
1,485 
226 

712 
(13) 
(234) 
64 
(1,342) 
(210) 
(1,430) 
555 
296 

------------- 
703 
------------- 

------------- 
(1,602) 
------------- 

5.  Basic and diluted earnings per ordinary share 

The calculation of earnings per ordinary share is based on the profit or loss for the period attributable to ordinary 
shareholders and the weighted average number of equity voting shares in issue as follows.  

2019 

2018 

(Loss)/profit for the year attributable to owners of the Company (£000) 
Post tax effect of non-core net expenditure (see additional information) 
Post tax effect on customer related intangible assets 
Post tax effect on impairment of goodwill 
Post tax effect of share-based payment charges 
Post tax effect of convertible loan note interest 
Non-recurring tax factors 

Post tax effect of adjusted earnings (£000) 

Weighted average number of shares (number ‘000) 
Dilutive effect of share options (number ‘000) 

Fully diluted number of shares (number ‘000) 

Basic (loss)/earnings per ordinary share (pence) 
Adjusted earnings per ordinary share (pence) 
Basic diluted (loss)/earnings per ordinary share (pence) 
Adjusted diluted earnings per ordinary share (pence) 

(26,462) 
700 
3,454 
26,999 
541 
113 
873 
------------- 
6,218 
------------- 
94,913 
1,771 
------------- 
96,684 
------------- 
(27.9)p 
6.6p 
(27.9)p 
6.4p 
------------- 

5,042 
3,417 
3,240 

366 
75 
(2,261) 
------------- 
9,879 
------------- 
92,893 
2,243 
------------- 
95,136 
------------- 
5.4p 
10.6p 
5.3p 
10.4p 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6. 

Intangible assets 

Cost 
At 31 July 2017 
Internally developed 
On acquisitions 
Additions 
Effect of movements in 
exchange rates 

At 31 July 2018 
Internally developed 
On acquisitions 
Additions 
Transfers 
Effect of movements in 
exchange rates 

At 31 July 2019 

Amortisation and impairment 
At 31 July 2017 
Amortisation for the year 

At 31 July 2018 
Amortisation for the year 
Impairment in the year 
Effect of movements in 
exchange rates 

At 31 July 2019 

Carrying amounts 
At 31 July 2018 

At 31 July 2019 

Customer   
related 

intangibles   
£000 

Development 
costs 
£000 

Software for 
own use 
£000 

16,080 
- 
23,220 
- 

- 

11,965 
4,842 
5,759 
417 

11 

3,069 
369 
176 
74 

- 

Goodwill 
£000 

20,870 
- 
85,802 
- 

- 

---------------- 
106,672 
- 
9,086 
- 
- 

---------------- 
39,300 
- 
3,056 
- 
- 

------------------ 
22,994 
7,431 
1,505 
- 
70 

------------------ 
3,688 
180 
90 
38 
(70) 

Total 
£000 

51,984 
5,211 
114,957 
491 

11 

------------- 
172,654 
7,611 
13,737 
38 
- 

- 

- 

765 

12 

777 

---------------- 
115,758 
---------------- 

---------------- 
42,356 
---------------- 

------------------ 
32,765 
------------------ 

------------------ 
3,938 
------------------ 

- 
- 
---------------- 
- 
- 
26,999 

3,453 
3,202 
---------------- 
6,655 
3,479 
- 

8,144 
4,002 
------------------ 
12,146 
6,010 
- 

1,759 
682 
------------------ 
2,441 
647 
- 

------------- 
194,817 
------------- 

13,356 
7,886 
------------- 
21,242 
10,136 
26,999 

- 

- 

353 

5 

358 

---------------- 
26,999 
---------------- 

---------------- 
10,134 
----------------- 

------------------ 
18,509 
------------------ 

------------------ 
3,093 
------------------ 

106,672 
---------------- 
88,759 
---------------- 

32,645 
----------------- 
32,222 
----------------- 

10,848 
------------------ 
14,256 
------------------ 

1,247 
------------------ 
845 
------------------ 

------------- 
58,735 
------------- 

151,412 
------------- 
136,082 
------------- 

The Goodwill and other intangible assets are allocated to the Group’s segments as follows: 

2019 

 Goodwill 
 Other intangible assets 

       Total intangible assets 

       2018 

 Goodwill 
 Other intangible assets 

       Total intangible assets 

United 
Kingdom 

Netherlands 

£000 

£000 

Rest of 
Mainland 

Europe   
£000 

United 
States 

Total 

£000 

£000 

44,508 
15,842 
------------- 
60,350 
------------- 

11,090 
4,913 
------------- 
16,003 
------------- 

21,648 
10,782 
------------- 
32,430 
------------- 

11,513 
15,786 
------------- 
27,299 
------------- 

88,759 
47,323 
------------- 
136,082 
------------- 

44,508 
16,307 
------------- 
60,815 
------------- 

- 
- 
------------- 
- 
------------- 

23,652 
12,373 
------------- 
36,025 
------------- 

38,512 
16,060 
------------- 
54,572 
------------- 

106,672 
44,740 
------------- 
151,412 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
  
 
  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
6.   Intangible assets (continued) 

Following the acquisition of Esize Holdings BV, the Group reassessed the appropriateness of existing CGUs. As a 
result of this assessment an additional CGU for the Netherlands has been added to the existing CGU’s (existing 
CGUs being United Kingdom, United States and Rest of Mainland Europe). These four CGUs reflect the reportable 
segments  used  by  the  Group.    The  Netherlands  CGU  incorporates  the  assets  and  cashflows  associated  with 
Proactis  Benelux  BV  and  Esize  Holdings  BV  which  are  both  based  in  the  Netherlands  and  managed  as  one 
reportable segment. 

Goodwill impairment testing 
In  accordance  with  IFRS,  the  Group  tests  the  carrying  value  of  goodwill  and  intangible  assets  for  impairment 
annually and whenever events or circumstances change. 

Impairment testing is performed by comparing the carrying value of those assts within each cash-generating unit 
(CGU) to the recoverable amount, determined on the basis of the CGU’s value in use. The value in use is based 
on the net present value of future cash flow projections discounted at pre-tax rates appropriate for each CGU.  

The  Group’s  CGUs  for  the  purposes  of  impairment  testing,  consist  of  United  Kingdom,  Netherlands,  Rest  of 
Mainland Europe and United States. 

The  value  in  use  calculations  are  based  upon  detailed  budgets  and  forecasts  prepared  over  a  3  year  period, 
followed by an extrapolation into perpetuity for the terminal value of expected cash flows at growth rates given 
below, discounted at the rates provided below.  Growth rates used reflect the best estimates of the long-term growth 
rate for each cash generating unit. The discount rates reflect the different risk profiles the Directors attach to each 
income stream and CGU.   

Key assumptions used in the value in use calculations are as follows: 

Long term growth rate 
Discount rate (pre-tax rate) UK CGU 
Discount rate (pre-tax rate) NL CGU 
Discount rate (pre-tax rate) EU CGU 
Discount rate (pre-tax rate) US CGU 
Budgeted revenue growth rate (average of next 3 years) 
Budgeted staff costs growth rate (average of next 3 years) 

2019 
% 
2.00 
11.47 
12.25 
11.86 
16.51 
3.58 
2.00 
------------- 

2018 
% 
2.00 
10.69 
- 
13.33 
13.29 
3.51 
2.00 
------------- 

The  Directors’  key  assumptions  relate  to  revenue  growth,  length  of  contract,  gross  and  operating  margins  and 
discount rate.  

The value in use calculations performed as at 31 July 2019 which were sensitised for reasonably possible changes 
in key assumptions indicated the need to impair goodwill in the United States CGU to the amount of £27.0m. The 
United Kingdom, Netherlands and Rest of Mainland Europe showed headroom in these calculations. 

A 0.1% movement in the discount rate or a 3% reduction in initial revenue growth would remove the headroom in 
the United Kingdom CGU. A 0.2% movement in the discount rate or a 9% reduction in initial revenue growth 
would remove the headroom in the Netherlands CGU.  A 0.2% movement in the discount rate or a 5% reduction 
in initial revenue growth would remove the headroom in the Rest of Mainland Europe CGU; and a 0.1% move-
ment in the discount rate or a 1% reduction in initial revenue growth would lead to a further impairment in the 
United States CGU. 

 
 
 
 
 
 
 
 
 
 
 
 
7.  Net debt 

Non-current  

Secured bank loans 
Convertible notes 
Finance lease liabilities 

Total non-current 

Current 
Secured bank loans 
Finance lease liabilities 

Total current 

Total borrowings 

Less: 
Cash and cash equivalents 

Net debt 

Bank net debt 

8.  Acquisitions 

2019 
£000 

2018 
£000 

41,034 
5,543 
27 
------------- 
46,604 
------------- 

3,181 
30 
------------- 
3,211 
------------- 

35,918 
3,848 
40 
------------- 
39,806 
------------- 

2,985 
77 
------------- 
3,062 
------------- 

49,815 

42,868 

7,732 
------------- 
42,083 
------------- 

9,561 
------------- 
33,307 
------------- 

36,483 
------------- 

29,344 
------------- 

On 6 August 2018, the Group acquired 100% of the voting equity interests of Esize Holdings BV (‘Esize’).  

For the 12 months ended 31 July 2019, Esize Holdings BV LLC and its subsidiary contributed revenue of 
£5,263,000 and profit before tax of £756,000. This does not factor in the amortisation of intangible assets that will 
now be recognised in the Group accounts. 

The following table summarises the acquisition date fair value of each major class of consideration transferred. 

Cash 
Ordinary shares issued 
Convertible loan note 
Contingent consideration 
Settlement of pre-existing relationship 

Total consideration transferred 

£000 
8,575 
1,396 
2,680 
893 
(65) 
------------- 
13,479 
------------- 

The Group has issued €3,000,000 in convertible loan notes with a redemption date of August 2023. 

Esize Holdings BV had outstanding debts of €73,000 with its previous owner at the time of acquisition. The Group 
has attributed £65,000 of the consideration transferred to the settlement of this debt. 

The contingent consideration is calculated based on the estimated likelihood of Esize achieving certain revenue 
targets in the 12 months to 31 July 2019. As these targets have been met, the full amount of contingent 
consideration will be converted to convertible loan notes post 31 July 2019. 

The Group incurred acquisition-related costs of £300,000 on legal fees and due diligence costs. These costs 
were incurred in both the current and prior financial years. 

The following table summarises the recognised amounts of assets acquired, and liabilities assumed at the date of 
acquisition. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8.  Acquisitions (continued) 

Property, plant and equipment 
Customer related intangible assets 
Capitalised development costs 
Other intangible assets 
Trade and other receivables  
Cash 
Trade and other payables 
Deferred revenue 
Deferred tax liabilities 

Total identifiable net assets acquired 

The fair value adjustments relate to the recognition of intangible assets in accordance with IFRSs.   

Pre-acquisition carrying amounts were determined based on applicable IFRSs, immediately prior to the acquisition.  
The values of assets and liabilities recognised are estimated fair values.   

Goodwill arising from the acquisition has been recognised as follows: 

Consideration transferred 
Fair value of identifiable net assets 

Goodwill 

The  goodwill  is  attributable  to  the  skilled  labour  force  of  the  acquired  business,  expected  future  growth  and 
enhancement of market share. These values were not recognised as a separate intangible asset on the basis that 
they  could  not  be  separated  from  the  value  generated  from  the  business  as  a  whole.  None  of  the  goodwill 
recognised is expected to be deductible for tax purposes. 

In the prior year, on 4 August 2017, the Group acquired 100% of the voting equity interests of Perfect Commerce 
LLC. This meant the Group also acquired 78.95% of the voting equity interests of Hubwoo SA. 

For the 12 months ended 31 July 2018, Perfect Commerce LLC and its subsidiaries contributed revenue of 
£26,418,000 and profit before tax of £2,167,000. This does not factor in the amortisation of intangible assets that 
will now be recognised in the Group accounts. 

The following table summarises the acquisition date fair value of each major class of consideration transferred. 

Cash 
Convertible notes 
Contingent consideration 
Settlement of debt 

Total consideration transferred 

The Group agreed to pay the selling shareholders in December 2017 additional consideration of $5,000,000 if 
certain conditions were met. The Group has included £3,836,000 as contingent consideration related to the 
additional consideration, which represents its fair value at the date of acquisition. 

The Group has issued $5,000,000 in convertible loan notes with a redemption date of August 2022. 

Perfect Commerce LLC had outstanding debts of $17,044,000 with its previous owner at the time of acquisition. 
The Group has attributed £13,077,000 of the consideration transferred to the settlement of this debt. 

The Group incurred acquisition-related costs of £3,055,000 on legal fees and due diligence costs. These costs 
were accrued in the year ended July 2017. 

Fair value 
£000 
114 
3,056 
1,505 
90 
753 
210 
(571) 
(261) 
(503) 
------------- 
4,393 
------------- 

£000 
13,479 
(4,393) 
------------- 
9,086 
------------- 

£000 
93,985 
3,836 
3,836 
(13,077) 
------------- 
88,580 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8.  Acquisitions (continued) 

The following table summarises the recognised amounts of assets acquired, and liabilities assumed at the date of 
acquisition. 

Property, plant and equipment 
Customer related intangible assets 
Capitalised development costs 
Other intangible assets 
Deferred tax assets 
Trade and other receivables  
Cash 
Finance lease liabilities 
Trade and other payables 
Deferred revenue 
Deferred tax liabilities 

Total identifiable net assets acquired 

The fair value adjustments relate to the recognition of intangible assets in accordance with IFRSs.   

Pre-acquisition carrying amounts were determined based on applicable IFRSs, immediately prior to the acquisition.  
The values of assets and liabilities recognised are estimated fair values.   

Goodwill arising from the acquisition has been recognised as follows: 

Consideration transferred 
NCI, based on their proportionate interest in the recognised amounts of the 
net assets of the Hubwoo subgroup 
Fair value of identifiable net assets 

Goodwill 

The  goodwill  is  attributable  to  the  skilled  labour  force  of  the  acquired  business,  expected  future  growth  and 
enhancement of market share, cross selling opportunities and economies of scale available to Perfect and Hubwoo 
within Proactis.  These values were not recognised as a separate intangible asset on the basis that they could not 
be separated from the value generated from the business as a whole. 

In the prior year, on 24 October 2017, the Group acquired 100% of the voting equity interests of Proactis Benelux 
B.V. 

For the 9 months ended 31 July 2018, Proactis Benelux B.V. contributed revenue of £345,000 and a loss before 
tax of £150,000.  

The following table summarises the acquisition date fair value of each major class of consideration transferred. 

Cash 
Contingent consideration 

Total consideration transferred 

The Group has recognised £1,500,000 contingent consideration which represents its fair value at the date of 
acquisition. The contingent consideration is calculated based on the estimated value of contracts that may be 
agreed between Proactis Benelux BV and certain potential new customers and the likelihood of those potential 
new customers entering into those contracts. The fair value of this contingent consideration had not changed at 
31 July 2018. 

The Group incurred acquisition-related costs of £67,000 on legal fees and due diligence costs. These costs have 
been included in ‘other operating expenses’. 

Fair value 
£000 
564 
23,220 
5,759 
176 
619 
16,510 
4,525 
(169) 
(27,861) 
(7,464) 
(8,531) 
------------- 
7,348 
------------- 

£000 
88,580 
2,566 

(7,348) 
------------- 
83,798 
------------- 

£000 
448 
1,500 
------------- 
1,948 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
8.  Acquisitions (continued) 

The following table summarises the recognised amounts of assets acquired, and liabilities assumed at the date of 
acquisition. 

Property, plant and equipment 
Trade and other receivables  
Cash 
Borrowings 
Trade and other payables 
Deferred revenue 

Total identifiable net liabilities acquired 

Goodwill arising from the acquisition has been recognised as follows: 

Consideration transferred 
Fair value of identifiable net liabilities 

Goodwill 

The goodwill is attributable to the skilled labour force of the acquired business, expected future growth and 
enhancement of market share, cross selling opportunities and economies of scale available to Proactis Benelux 
B.V. within Proactis.  These values were not recognised as a separate intangible asset on the basis that they 
could not be separated from the value generated from the business as a whole. None of the goodwill recognised 
is expected to be deductible for tax purposes. 

Fair value 
£000 
3 
342 
13 
(18) 
(314) 
(82) 
------------- 
(56) 
------------- 

£000 
1,948 
56 
------------- 
2,004 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional information – unaudited 

Reconciliation of alternative performance measures 

Reported 
EBITDA  

Adjusted 
EBITDA 

£000 

£000 

Adjusted 
operating 
profit 
£000 

Adjusted profit 
before tax 

£000 

Loss after tax 

Add back: 

Tax charge 
Net interest charge 
Share-based payment charges 
Amortisation 
Impairment of goodwill and intangible assets 
Depreciation 
Non-core net expenditure 
Interest charged on convertible loan notes issued in 
respect of the acquisitions of Perfect Commerce and Esize 
Amortisation charged on fair value uplift of acquired 
capitalised development costs 
Amortisation charged on customer related intangible 
assets 

(26,523) 

(26,523) 

(26,523) 

(26,523) 

703 
1,435 
541 
10,136 
26,999 
608 
- 

- 

- 

703 
1,435 
541 
10,136 
26,999 
608 
1,166 

- 

- 

703 
1,435 
541 
- 
26,999 
- 
1,166 

703 
- 
541 
- 
26,999 
- 
1,166 

- 

139 

1,004 

1,004 

- 
------------- 
13,899 
------------- 

- 
------------- 
15,065 
------------- 

3,479 
------------- 
8,804 
------------- 

3,479 
------------- 
7,508 
------------- 

Management  has  presented  the  performance measure  adjusted  EBITDA  because  it  monitors  this  performance 
measure at a consolidated level and it believes that this measure is relevant to an understanding of the Group’s 
financial performance.  Adjusted EBITDA is calculated by adjusting profit before taxation to exclude the impact of 
net finance costs, depreciation, amortisation, share based payment charges and non-core net expenditure.   

Adjusted EBITDA is not a defined performance measure in IFRS. The Group’s definition of adjusted EBITDA may 
not be comparable with similarly titled performance measures and disclosures by other entities. 

(Loss)/profit before taxation 
Adjustments for: 
Net finance costs 
Depreciation 
Amortisation 
Impairment of goodwill and intangible assets 
Share based payment charges * 
Non-core net expenditure **: 

Costs of restructuring the Group’s operations – staff *** 
Costs of restructuring the Group’s operations – other **** 
Expenses of acquisition related activities 
Release of contingent consideration 
Legal and professional fees 
Fair value movement on forward contract for acquisition ***** 
Non-core foreign exchange impacts ****** 

Adjusted EBITDA 

2019 
£000 

(25,820) 

1,435 
608 
10,136 
26,999 
541 

1,533 
427 
128 
(914) 
417 
- 
(425) 
------------- 
15,065 
------------- 

2018 
£000 

3,749 

1,110 
511 
7,886 
- 
366 

1,638 
1,561 
732 
- 
439 
(735) 
- 
------------- 
17,257 
------------- 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Additional information – unaudited (continued) 

* Share Based Payments expense has been excluded to enable readers to better understand the underlying trade 

**  Non-core  net  expenditure  includes  significant  items  of  income  or  expenditure  associated  primarily  with  the 
Groups acquisition activity and the resultant restructuring programmes (together, “non-core-net expenditure). 

***  Costs  of  restructuring  the  Group’s  operations  –  staff  includes  the  salary  costs  of  certain  staff  members  in 
management position who  were made redundant during the year. Management do not consider these costs as 
recurring. 

**** Costs of restructuring the Group’s operations – other includes the cost of dual running offices during transition 
and the cost of running offices prior to closure that are considered not to recur next year. 

***** The fair value movement on the forward contract provision is included within other operating expenses in the 
consolidated income statement. 

****** Non-core foreign exchange impacts relates specifically the FX impact in the Income Statement of other items 
of non-core expenditure and is included as such to be consistent.