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PZ Cussons Plc

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FY2021 Annual Report · PZ Cussons Plc
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BUILDING BRANDS 
FOR LIFEToday and for 

future generations

PZ Cussons plc  
Annual Report and Financial Statements 2021

 
 
PZ CUSSONS IS A BRANDED 
CONSUMER GOODS BUSINESS 
FOR EVERYONE, FOR LIFE, FOR GOOD.

CONTENTS

Strategic Report
1 

2021 Highlights

69  Stakeholder engagement

70  Division of responsibilities

2 

6 

Introducing our new strategy

71  Governance framework

Chief Executive’s review

73  Nomination Committee report

8  Our business model

10  How we are structured

12  Market overview

14  Strategy in action

20 

 Creating a dialogue  
with our stakeholders

26  Sustainability

39  Covid-19 response

40  Non-financial information

43  Key performance indicators

46  Business review

49  Financial review

54  Risk management

58  Principal risks and uncertainties

Governance
64  Our Board

66  Chair’s introduction  
to governance

67  Board leadership and  
company purpose

78  Audit & Risk Committee report

86  Remuneration Committee report

110  Report of the Directors

Financial Statements
118  Independent Auditor’s Report

130  Consolidated income statement

131  Consolidated statement  
of comprehensive income

132  Consolidated balance sheet

134  Consolidated statement  
of changes in equity

135  Consolidated cash flow statement

136  Notes to the consolidated 
financial statements

195  Company balance sheet

196  Company statement  

of changes in equity

197  Notes to the Company  
financial statements

205  Further statutory and  
other information

Key reads

2

Our new strategy
Building brands for life. Today and for future generations.

26 Our sustainability journey

At the heart of everything we do.

43 Key performance indicators
How we measure our progress.

See more online at
www.pzcussons.com

PZ Cussons plc Annual Report and Financial Statements 20212021 HIGHLIGHTS

01

2.7%

37.6%

Revenue

£603.3m

(2020: £587.2m)

184%

(Loss)/Profit for the year

£(16.6)m

(2020*: £19.7m profit)

Net debt  
(excluding lease liabilities)

£30.7m

(2020: £49.2m)

11.0%

Adjusted profit before tax 
from continuing operations

£68.6m

(2020*: £61.8m)

245%

7.8%

Profit before tax from 
continuing operations

£63.2m

(2020*: £18.3m)

Adjusted basic EPS from 
continuing operations

13.12p

(2020*: 12.17p)

5.0%

178%

Dividend per share

6.09p

(2020: 5.80p)

Reported basic EPS from 
continuing operations

8.37p

(2020*: 3.01p)

OPERATIONAL HIGHLIGHTS

Strong, broad-based revenue growth 
driven by our Must Win Brands 
strategy. While reported revenue grew 
+2.7%, to £603m, organic revenue growth 
(at constant currency) was +7.1% with  
each of our core categories of Hygiene, 
Baby and Beauty in growth and our  
Must Win Brands growing at 11%  
(at constant currency).

Operating margins improved, with 
adjusted profit before tax ahead of 
consensus. While at a statutory level we 
reported a loss after tax of £(16.6)m, this 
was entirely due to a £(51.6)m loss from 
discontinued operations driven by the 
disposal of our Nutricima business and  
the associated recycling of historical 
foreign exchange losses. 

Our adjusted profit before tax from 
continuing operations, of £68.6m, 
represents a strong +11.0% increase versus 
the prior year and is ahead of consensus. 

The balance sheet continues to 
strengthen. Net debt (excluding lease 
liabilities) was £30.7m, lower than the 
£49.2m at the end of the prior year.  
This reduction was driven primarily by 
operating cash flow and the Nutricima 
disposal proceeds.

A final dividend of 3.42p, making  
a total of 6.09p for the full year.  
This +5% increase in total dividend 
reflects the Board’s confidence in  
the Group’s financial resilience and 
future growth prospects.

A WORD FROM OUR CHAIR

“In the first year of our 
turnaround, I’m delighted with 
the progress made by the Group.

The management team has been 
considerably strengthened, our new 
CFO has joined and we have benefited 
from the addition of two new Non 
Executive Directors. We have a new 
and well-defined strategy in place and 
are already delivering against it. We 
are prioritising consumers, working 
to build our Must Win Brands and 
capabilities, and reducing complexity, 
all with the clear objective of getting 
us back to sustainable, profitable 
revenue growth. 

Although our statutory accounts 
record a loss, driven by historical 
non cash FX losses on the disposal 
of Nutricima, this year saw strong 
and broad-based profitable growth 
achieved across the Group's continuing 
operations. We have also announced 
a major sustainability commitment 
to achieve B Corporation status by 
2026 - read more on page 27. The 
Covid-19 pandemic continues to cause 
significant turbulence in our business 
but we remained resilient and ensured 
that our products were there for our 
consumers when needs were greatest.

I believe it’s truly an exciting 
time for PZ Cussons and our key 
stakeholders. On behalf of the 
Board, I wish to thank all our 
employees and partners once again 
for the dedication and persistence 
they have demonstrated during 
another demanding year.”

Caroline Silver
Non Executive Chair

* 

 The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c on page 136.

GovernanceFinancial StatementsStrategic Report 02

INTRODUCING OUR NEW STRATEGY

BUILDING BRANDS 
FOR LIFE

 Today and for 
    future generations

BUILDING BRANDS
We build brands that our 
consumers trust and love.

FOR LIFE
We have a rich heritage dating 
back 130 years with products 
that touch and improve 
consumers' lives.

TODAY
We act with a sense of urgency 
and have already made a fast 
start in our turnaround.

FOR FUTURE 
GENERATIONS
We are building a sustainable 
business for our employees, 
shareholders, the environment 
and the communities in which we 
live and work.

PZ Cussons plc Annual Report and Financial Statements 202103

OUR FINANCIAL AMBITION

Our financial ambition is sustainable, profitable revenue growth. This will be achieved by the choices  
we have made in our new strategy of 'Building brands for life. Today and for future generations'. 

Where to play
We have a clear focus on the leading 
brands in our core categories of 
Hygiene, Baby and Beauty within  
our priority markets.

   See our structure on page 10 and our 
markets on page 12

Reducing complexity
We are dramatically simplifying 
our complex operations and ways 
of working.

How to win – the PZ Cussons 
Growth Wheel
Adopting the PZ Cussons 
Growth Wheel enables us to 
build brands in a systematic 
and repeatable way.

   Learn more about the PZ 
Cussons Growth Wheel on page 
8 and see the Growth Wheel in 
action on pages 14 to 19

Evolving our culture 
We have reshaped our purpose and 
are reviewing our values, ensuring 
each person in the organisation  
is clear on their role and engaged  
in executing our new strategy.

   Learn more about our purpose  
on page 29

Developing leaders at all levels
We are unleashing the talent within 
the organisation, developing leaders 
at all levels.

Our strategy in 10 words 
We have summarised the 
essence of our strategy into 
the following 10 words:

Putting sustainability at the  
heart of everything we do
Sustainability has always been 
in our DNA; our new strategy 
reflects this and we are elevating 
sustainability further, making clear 
and bold commitments which can be 
measured over time.

   Read more about our people  
on page 28

Building our capabilities
We are developing the skills and 
processes required for us to 
compete effectively.

   See our sustainability section on  
pages 26 to 38

   See more in our business model  
on page 8

•  Build Brands
•  Serve Consumers
•  Reduce Complexity
•  Develop People
•  Grow Sustainably

   See page 4 for some examples 
of the progress we have already 
made in these areas and our 
plans for the near future.

Growth Wheel ShoppabilityConsumabilityAttractivenessMemorabilityGovernanceFinancial StatementsStrategic Report 04

OUR NEW STRATEGY

Our roadmap to
SUSTAINABLE, PROFITABLE 
REVENUE GROWTH

OVERVIEW

EXAMPLES OF PROGRESS WE ARE MAKING

This year we have set out a clear 
strategy to return to sustainable, 
profitable revenue growth.

We will build our trusted and leading 
brands in our priority markets. Must 
Win Brands will be our priority and 
portfolio brands will have clearly 
defined roles.

We will put sustainability at the  
heart of everything we do, and  
have committed to certifying  
PZ Cussons plc as a B Corporation 
by 2026. We have already made 
progress in specific areas of our 
sustainability journey, with more 
detail set out on page 26 and have 
announced the appointment of a 
Chief Sustainability Officer who  
will guide our sustainability strategy.

Another key part of our strategy is 
to dramatically reduce complexity in 
our business. We are reviewing our 
processes, technology and structures 
across the Group, with a particular 
focus on Nigeria, to ensure they are 
fit for purpose. We have removed 
regional management layers and 
decentralised our structure to put 
the focus back on our local markets.

BUILD 
BRANDS

SERVE 
CONSUMERS

WHAT WE HAVE ALREADY DONE 

WHAT WE HAVE ALREADY DONE

Introduced the PZ Cussons Growth 
Wheel to deliver sustainable growth 
for our top brands. 

Identified and invested in our Must 
Win Brands, in media and consumer 
campaigns and started the process of 
building new commercial capabilities.

WHAT WE WILL DO NEXT

Continue to invest in Must Win 
Brand growth and improve return 
on investment.

Manage our Portfolio Brands to play 
the specific role set for each of them 
within our overall business.

Consider potential acquisitions and 
disposals to play a role in portfolio 
optimisation.

Increased production capacity and 
broadened our product offering, 
reaching more consumers in more 
channels such as e-commerce.

Launched new products to meet 
consumer needs and desires across 
Carex, Morning Fresh, Cussons 
Baby, St.Tropez, Sanctuary Spa 
and Original Source.

WHAT WE WILL DO NEXT

Stronger plans on our Must Win 
Brands to serve consumers better 
in the future. These include:
•  UK: Carex is seeking to grow 
distribution to broaden its 
availability as well as using new 
product innovation to address 
emerging usage occasions.
•  US and UK: St.Tropez is looking to 

develop stronger influence activation 
plans, building on FY21's success.

•  Nigeria: Premier is building 
distribution and improving  
routes to market to serve  
more consumers better.

FURTHER READING

FURTHER READING

   See Build Brands in action on 
pages 14 to 19

   See Serve Consumers in action on 
pages 14 to 19

PZ Cussons plc Annual Report and Financial Statements 202105

REDUCE 
COMPLEXITY

DEVELOP 
PEOPLE

GROW 
SUSTAINABLY

WHAT WE HAVE ALREADY DONE

WHAT WE HAVE ALREADY DONE

WHAT WE HAVE ALREADY DONE

Removed layers of regional 
management to allow our emerging 
talent to progress and speed up 
decision-making.

Re-established our marketing 
capabilities ‘on the ground’ in our 
business units, putting them nearer 
their commercial colleagues and 
closer to our consumers.

WHAT WE WILL DO NEXT

Assess what aspects of 
our infrastructure – our processes 
and systems – are fit for purpose, 
and where we need to adapt, we will. 

Rationalise the ‘tail’ of our product 
line-up to reduce distraction and cost, 
as we prioritise our Must Win Brands. 

Dramatically simplify how we do 
business in Nigeria.

Reshaped the Executive Leadership 
Team ('ELT').

Begun our journey to B Corporation 
certification.

Actions toward our Plastic Promise 
include increasing our range of 
refill alternatives to our plastic 
pump dispensers and removing 
all plastic from our gift sets on 
the Sanctuary Spa range.

Launched a new Original Source ‘I’m 
Plant Based’ bottle using 100% post-
consumer recycled material in the UK.

WHAT WE WILL DO NEXT

Develop more detailed B Corporation 
action plans.

Renew our plastics commitments 
to align with our new focus on 
sustainability.

We will be rolling out a new Morning 
Fresh bottle that uses 15% less plastic 
in every unit.

Increased engagement through our 
annual global employee survey and 
regular ELT-led Town Halls, sharing 
our plans for the future and showing 
visible leadership.

Focused on the wellness and 
wellbeing of our employees 
throughout the pandemic.

Begun re-establishing the disciplines 
of talent management, to ensure 
we develop our future leaders.

Introduced a ‘Bold Leaders, Bold 
Brands’ capability development 
programme for our marketing team.

WHAT WE WILL DO NEXT

Review and re-shape our values and 
embed our new purpose as part of a 
broader effort to evolve the culture 
of the Company.

Strengthen our people processes, 
with a focus on attracting, retaining 
and developing the right talent. 
Where we currently have leadership 
gaps, we will focus on the acquisition 
and development from within of the 
talent required in those areas in order 
to deliver our strategy, for example in 
areas such as environment, social and 
governance ('ESG') and to improve 
our commercial capabilities.

FURTHER READING

FURTHER READING

   See more in Sustainability - 
People on page 28

   See more in our sustainability 
section on pages 26 to 38

GovernanceFinancial StatementsStrategic Report 06

CHIEF EXECUTIVE’S REVIEW

Returning the Group
TO SUSTAINABLE GROWTH

We have dealt with considerable volatility across our categories and markets. 
The pandemic has hit each country at different times, triggering varying 
levels and durations of lockdown. Demand for hygiene products soared in the 
early months of the pandemic and the Beauty category slowed dramatically 
as retail stores closed and consumer habits changed. Thanks to the agility  
of the organisation and the hard work of our employees, PZ Cussons has  
been able to navigate these challenges and has seen broad-based growth  
in FY21 across seven of our eight Must Win Brands and all core categories.

Given the limited opportunities to 
travel or even spend time in the 
office, I have not been able to visit 
our markets or meet many of our 
valued team members, but I have 
been extremely proud of the way our 
people have handled the obstacles 
of the pandemic, both at work and 
at home. Their ability to adapt to 
new ways of working and keep our 
factories and distribution centres 
running safely has been exemplary, 
and I would like to extend my 
personal thanks to every member 
of the team for their dedication and 
resilience. I would also like to thank 
the Board and ELT for their support 
during my first year in the role.

More than 1/3

Marketing investment increase

Returning to sustainable growth
Despite the various impacts of 
Covid-19, I am proud to say we have 
returned the business to revenue 
growth this year and improved 
adjusted operating margin, albeit with 
a statutory loss driven by historical 
non cash FX losses on the disposal  
of Nutricima. A reassuring sign of our 
progress has been the broad-based 
nature of that growth, with all regions 
growing and strong growth for many 
of our leading brands.

We have successfully managed our 
cash position and strengthened our 
balance sheet, which enabled us to 
maintain strong liquidity while also 
allowing for investment in our brands 
and in building critical capabilities.

The demand within hygiene has led 
to exceptional performance for Carex 
and Morning Fresh, as the strength 
of our brands meant that consumers 
turned to them when their hygiene 
needs were greatest. But it is also 
a testament to the agility of the 
Company that we were able to 
respond to this demand so quickly  
to ensure availability.

Our growth was not just in Hygiene. 
We have also seen growth for Beauty 
and Baby, despite the challenges 
from Covid-19 in these categories. 
With consumers in various levels 
of lockdown, we have successfully 
activated our brands in response to 
emerging consumer habits around 
hygiene, wellness and everyday 
indulgence. 

We are already seeing the benefits 
of our strengthened brand-building 
plans in the successful St.Tropez and 
Ashley Graham collaboration, new 
sizes and packs for Carex and plastic-
free gift sets for Sanctuary Spa.

In terms of serving consumers, we 
worked with core retail customers 
to maintain strong availability as 
consumers moved online. We also 
ensured that our brands were 
available in existing e-commerce 
channels and opened our own direct 
to consumer sites. This has been 
reflected in strong online sales. In 
our Beauty business for instance,  
we doubled the percentage of our 
sales from online channels to nearly 
40% by the end of the year.

A WORD FROM OUR 
CHIEF EXECUTIVE

“It’s been an exceptional year 
for our business. Though the 
Covid-19 pandemic caused 
unprecedented challenges, 
I have been impressed by 
how everyone at PZ Cussons 
ensured our most trusted 
brands were available for 
consumers during a time 
of great need.” 

Jonathan Myers
Chief Executive Officer

FURTHER READING
See more on Building brands  
for life on page 2

See our new Strategy in action 
on pages 14 to 19

See more on Leaders at all  
levels on page 28

See more on Sustainability at the 
heart of everything we do on 
page 26

PZ Cussons plc Annual Report and Financial Statements 2021 
 
07

Develop products 
consumers want 
and desire

Brilliant 
execution in all 
retail channels

t y

b il i

Shopp a

Con

s

u

m

a

b

i

l

i

t

y

Growth Wheel

M

e

m

o

r

a

   See the Growth Wheel in action on  
pages 14 to 19

Our new strategy – Building Brands For 
Life. Today and for future generations
This year, the ELT and the Board have 
reassessed our strategy and set out 
a new path to sustainable, profitable 
revenue growth. The primary drivers 
for the new strategy were the needs 
to embrace changing consumer 
needs and to transform the business 
following the underperformance of 
recent years. 

We have made a fast start, increasing 
investment in brand-building by more 
than one-third over the year, with 
all of the increase behind the Must 
Win Brands. This has been achieved 
while meeting and exceeding financial 
expectations around adjusted profit 
before tax from continuing operations.

Doubled

Online Beauty sales as a proportion of 
total Beauty sales

Leaders at all levels 
Revitalising our leadership is a key 
part of delivering our new strategy 
and unlocking our full potential 
and we have made great progress 
in this regard over the past 12 
months. We now have a renewed ELT 
with a healthy balance of internal 
knowledge and external experience, 
including the promotion of Steve 
Noble to Chief Supply Chain Officer, 
and the appointment of a new Chief 
Financial Officer, Sarah Pollard, who 
has made an excellent start since 
coming on board in January.

Build distinctive 
brands and strengthen 
consumer awareness

b

ility

Just as important to reigniting 
our pioneering spirit though is our 
determination to encourage and 
drive leaders at all levels of the 
Group, engaging all employees in the 
role they have to play in delivering 
the new strategy and investing 
in growing their capabilities.

Sustainability at the heart of 
everything we do
Having a positive impact on the 
world around us has always been 
a fundamental part of PZ Cussons’ 
DNA. Though we have continued  
to make progress this year, we know 
we can do more.

We are putting sustainability at the 
heart of everything we do, making 
the needs and requirements of 
all our stakeholders central to the 
way we do business. The ambitious 
journey for the Group to become a 
certified B Corporation (see page 
27 for more on B Corporations) is a 
reflection of our determination and 
commitment and is something I’m 
particularly excited about working 
towards over the coming years.

Outlook
As part of our strategy of 'Building 
brands for life. Today and for future 
generations', we have set out a bold 
path to deliver sustainable growth 
over the long-term. We have made 
a strong start and achieved our 
fastest growth in a decade, but we 
are realistic about the job to be done. 
Some of the challenges we are dealing 
with have been years in the making 
and will likely be years in the fixing. 

c tiveness

a

r

A t t

Deliver value for 
us, our consumers 
and retail partners

That said, we are determined to 
make progress and realise value  
for all stakeholders in our business.

1 billion

Over the course of 2020, Carex  
cleaned and sanitised over  
one billion hands in the UK

We have also made good progress 
building up our governance 
capabilities and ensuring that our path 
to sustainable growth is delivered in 
an ethical and responsible way.

We will continue to navigate the 
ongoing impact of the pandemic, as 
the world migrates towards whatever 
the new normal will be. This year has 
demonstrated that the Group has 
the agility and resilience required to 
navigate such volatile times and we 
are looking to sustain our renewed 
momentum as we work through FY22 
and beyond.

Supporting our people will remain 
a priority as we all emerge from 
lockdown and move towards new 
blended ways of working. On a 
personal level, after a year of remote 
working and online engagement, I look 
forward to being able to visit more of 
our employees around the world, as 
well as engaging with our consumers 
and customers for the first time.

Jonathan Myers
Chief Executive Officer

30 September 2021

INTRODUCING THE PZ CUSSONS GROWTH WHEELCentral to our new brand-building strategy, the PZ Cussons Growth Wheel is our model for bringing our brands to life. By ensuring our brands are delivering against each of the wheel’s four focus areas, we will achieve growth in household penetration, or trial rate, which will drive increased market share and, ultimately, profitable revenue growth.GovernanceFinancial StatementsStrategic Report  
08

OUR BUSINESS MODEL

WE BUILD BRANDS 

which enables us to create
value for all our stakeholders

WHAT WE DO

We are a branded consumer 
goods business.

TRIAL AND LOYALTY
Delight consumers through  
the use of our products.

INSIGHT AND  
INNOVATION
Obtain insights into current consumer 
needs and longer term trends. Through 
innovation, use these insights to 
continuously develop brands and  
products that consumers want and desire.

SALES AND 
DISTRIBUTION
Establish customer  
partnerships and channels  
to deliver our products to 
wherever our shoppers shop.

UNDERPINNED BY  
OUR PURPOSE, 
CULTURE, VALUES, 
GOVERNANCE 
AND ETHICS

SOURCING AND 
MANUFACTURING
Service consumer demand by 
sourcing ethically-responsible 
raw materials and manufacturing 
them into high quality finished 
products, either in our own  
world class facilities or  
through carefully-selected, 
trusted third-party  
supplier relationships.

ADVERTISING AND 
MARKETING
Invest in multi-channel advertising and 
marketing campaigns to connect with 
consumers and build memorable,  
trusted and well-loved brands.

PZ Cussons plc Annual Report and Financial Statements 2021 
which enables us to create

value for all our stakeholders

09

OUR COMPETITIVE ADVANTAGE

THE VALUE WE CREATE

Our strength is in being a multi-local rather than 
multinational business, with the level of focus, 
experience and dedication to our priority markets 
that this brings.

Our business model creates shared,  
sustainable value for all our stakeholders.

Our brands
High-quality, trusted and  
well-loved brands

For consumers
Innovative, high-quality and trusted brands

Our people
Diverse, skilled and passionate 
employees. Leaders at all levels

Our infrastructure
World-class manufacturing  
and distribution capabilities  
in selected geographies

Our stakeholders
Close working relationships  
with customers, consumers, 
suppliers and communities

Our financials
Strong balance sheet reflecting 
our disciplined approach

For customers
Our retail partners and customers  
benefit from selling our leading brands

For employees
Engaged teams and relationships,  
training and development opportunities 
and a supportive culture and values

For investors
A strong balance sheet, refreshed 
leadership and a plan to deliver  
sustainable, profitable revenue growth

For society
Community and charitable initiatives  
linked to our priority markets

For the environment
Sustainability at the heart of what we do. 
Sustainable sourcing, our 2023 Palm Oil 
Action Plan and reduced carbon emissions, 
water use and landfill waste

GovernanceFinancial StatementsStrategic Report  
10

PZ Cussons plc 
Annual Report and Financial Statements 2021

HOW WE ARE STRUCTURED

PZ CUSSONS IS A BRANDED 
CONSUMER GOODS  
COMPANY 

with more than 130   
    years of heritage

OUR BRANDS

We have some of the world’s best-loved and 
most trusted brands. There are two parts to 
our brand portfolio: Must Win Brands and 
Portfolio Brands.
Our Must Win Brands have leading positions in our priority markets and are 
our priority for investment. Our portfolio brands each have a specifically-
defined role to play within the portfolio.

MUST WIN BRANDS

UK

UK

Nigeria

Nigeria

Australia, Nigeria

Indonesia, Nigeria

UK

US, UK

OUR PRODUCT CATEGORIES

Our new strategy has defined our core categories as Hygiene, Baby and 
Beauty, each of which is attractive in terms of future growth and where we 
believe we have a right to win. Our other notable category is Electricals, a 
successful local business in Nigeria and with a clear strategic role identified  
in our overall portfolio. 

 11

OUR GEOGRAPHIC FOOTPRINT

We operate in both developed and emerging markets, with over  
3,000 employees around the world. We divide our business into three 
geographic units: Europe & the Americas, Asia Pacific and Africa. 

EUROPE & THE AMERICAS
Operations: 
The UK is home to our 
corporate headquarters 
in Manchester as well as 
our UK Personal Care and 
Beauty businesses, including 
a manufacturing centre of 
excellence and our fragrance 
house, Seven Scent.

ASIA-PACIFIC
Operations: 
We have offices and 
manufacturing in Indonesia, 
Thailand and Australia. We 
also have a corporate office 
in Singapore which is home 
to our global procurement 
function.

Priority markets: 

Priority markets: 

UK

Indonesia 
Australia

AFRICA
Operations: 
Our largest office and 
manufacturing centre is in 
Lagos, Nigeria. We have smaller 
manufacturing operations in 
other parts of Nigeria and Kenya 
as well as offices in Kenya and 
Ghana. Our joint venture, PZ 
Wilmar (Food & Nutrition) and 
our subsidiary HPZ (Electricals) 
are also located in Nigeria.

Priority markets: 

Nigeria

Must Win Brands: 

Must Win Brands: 

Must Win Brands: 

 GovernanceFinancial StatementsStrategic Report 12

MARKET OVERVIEW

WE ARE CLEAR WHERE 
OUR BRANDS CAN WIN 

and are guided by macro 
consumer trends

OUR MARKETS

Four main markets represent 
the majority of our business 
and our priority: 

•  United Kingdom
•  Nigeria
•  Indonesia
•  Australia 

We have years of experience 
in these markets, harnessing 
our local knowledge and 
supporting that with global 
know-how and best practice.

Multi-local
Most of our brands are strongest in 
their ‘home’ markets, with 90% of 
our brands generating most of their 
net sales in only one or two markets, 
where often they hold market-
leading positions in their categories.

We view our business not as 
multinational, but as multi-local, and 
our new strategy focuses on the strong 
base in these four priority markets.

4

markets account for roughly 90% of our 
net sales

90%

of brands generate the majority of their 
revenue from only one or two markets

MARKET TRENDS

Shifting consumer trends at  
a macro level are guiding how 
we maximise the potential of 
our brand portfolio.

Importance of hygiene and an 
accelerated focus on holistic  
health and wellbeing
Trends

Consumer consciousness around 
health and wellbeing has grown 
over the long-term and, along 
with the importance of hygiene, 
this has been accelerated by the 
Covid-19 pandemic. The focus 
on hand hygiene has recently 
risen to unprecedented levels. 
Consumers also desire products 
that use more natural ingredients, 
provide convenience by saving 
time and effort and offer added 
value benefits. 

How we are responding

Hygiene, health and wellbeing, 
are key elements of our consumer 
proposition across our brand 
portfolio. Carex is the number 
1 brand in handwash and hand 
sanitisers in the UK. Our new 
relaxation range from Sanctuary Spa 
features bespoke wellness products 
to help calm, de-stress and improve 
sleep and mood, while Cussons Baby 
Powder now features Moodscent™, 
a patented technology proven to 
improve babies’ moods. 

PZ Cussons plc Annual Report and Financial Statements 202113

Sustainability is a key value  
driver for consumer brands
Trends

Emergence of new  
channels and customers
Trends

Sustainability continues to grow 
in importance for consumers, as 
well as for a broader cross-section 
of our stakeholders. Consumers 
are increasingly conscious of 
sustainability concerns across the 
entire value chain, with climate 
change and plastic waste amongst 
the top concerns globally. In 
response, action from governments 
and NGOs and demands from 
customers are accelerating.

How we are responding

We are putting sustainability at the 
heart of everything we do, with clear 
and ambitious sustainability goals 
and defined targets that are also 
embedded as part of the incentive 
plans for our top management  
(see pages 104 and 105). We have 
also set out our ambition to become 
a certified B Corporation by 2026.

Another impact of the Covid-19 
pandemic has been the acceleration 
of shoppers diversifying their 
spending across multiple channels, 
with e-commerce hitting new highs 
and the resurgence of the local store. 
The retail landscape will continue 
to evolve.

How we are responding

The shoppability and attractiveness 
segments of the PZ Cussons Growth 
Wheel ensure that we are focused on 
winning where the shopper shops, 
with an attractive value proposition 
for consumers and customers alike. 
Our Beauty division’s marketing has 
been ‘digital first’ and Carex has 
broadened distribution to serve 
more consumers who are ‘on-the-go’. 
See more on these in our strategy in 
action case studies on pages 14 to 19.

Emerging markets driving 
disruptive growth
Trends

The rise of emerging markets 
continues, with many experiencing a 
softer economic dip than developed 
markets during the pandemic. 
Our emerging market consumers 
demand excellent quality products 
at highly competitive prices.

How we are responding

Our strategy prioritises the emerging 
markets of Indonesia and Nigeria 
for future growth. We are investing 
in our Must Win Brands in these 
markets, namely Cussons Baby 
in Indonesia and Morning Fresh, 
Premier, Joy and Cussons Baby in 
Nigeria. Simplifying our operations 
in Nigeria is also an important 
element of our strategy.

GovernanceFinancial StatementsStrategic Report 14

STRATEGY IN ACTION

CAREX

Protecting the nation

LINK TO 'OUR STRATEGY IN 10 WORDS'

After 25 years of caring for and protecting hands in the UK, Carex grew to  
a new level of importance for consumers during the Covid-19 pandemic. 

BUILD 
BRANDS

SERVE  
CONSUMERS

In order to best serve our consumers when they needed us most we increased 
production, focus and investment for Carex.

Fastest growing 
FMCG brand in 
the UK between 
November 2019  
and 2020*

Half of the UK 
bought Carex 
during 2020**

PZ Cussons plc Annual Report and Financial Statements 202115

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Great Britain in 2020*

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Our actions are aligned to the PZ Cussons Growth Wheel and in FY21 included:

CONSUMABILITY 
•  New and innovative products to 

address emerging usage occasions 
e.g.: 

 – Launching new products 

including Carex Hand and Surface 
Spray and Carex Advanced Hand 
Wash, which protects hands for 
up to three hours

 – Launching refill packs to 

reduce plastic use

MEMORABILITY
•  Driving awareness through 
a new TV campaign called 
‘Protecting the nation’ 
(https://www.youtube.com/
watch?v=0VoRPaXJXP0)

SHOPPABILITY 
•  Serving consumers better when  

‘on-the-go’, via:

 – Growing distribution to 
broaden availability

 – Increasing online presence

This resulted in unprecedented growth for Carex in 2020, according to Kantar*

As the UK’s number one brand across hand hygiene, we have a fantastic platform to continue to address consumer needs 
through product innovation and broadening availability as hand hygiene behaviours evolve in the future.

The UK’s number one  
hand wash and hand  
sanitiser brand***

* 

Source: Kantar Worldpanel data, November 2020.

**   Source: Kantar Worldpanel data, December 2020.

***  Source: Kantar Worldpanel data, July 2021.

GovernanceFinancial StatementsStrategic Report  
16 PZ Cussons plc 

Annual Report and Financial Statements 2021

STRATEGY IN ACTION CONTINUED

ST.TROPEZ

You set the tone

LINK TO 'OUR STRATEGY IN 10 WORDS'

BUILD 
BRANDS

St.Tropez has a clear mission: to inspire you to glow with 
confidence, inside and out, all year round. In February 2021, 
we announced Ashley Graham as our new global brand 
ambassador to refresh and reinvigorate that mission. 

The American supermodel, entrepreneur and 
body positivity icon is leading our motivational 
'You set the tone' cross-platform campaign, 
bringing her positive energy to our brand  
and encouraging our consumers to glow  
with confidence. 

SERVE 
CONSUMERS

17

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Here’s how the PZ Cussons Growth Wheel is being applied: 

CONSUMABILITY
•  Investment in our core best-

selling products and best-in-class 
innovation, to develop products 
consumers want and desire
•  Worked with influencer, Ashley 
Graham, to develop the Ashley 
Graham ultimate Glow Kit

MEMORABILITY 
•  Digital and social first 

communication strategy, with 
increased marketing investment
•  High-profile celebrity endorsement 
is driving awareness, consideration 
and conversion and unlocking new 
audiences across our markets

SHOPPABILITY 
•  April 2021 saw our biggest 

retail execution, with St.Tropez 
occupying the best locations in 
stores across the US

•  Extra visibility online and in-store 

in and out of peak season 

The success of the collaboration has already led to record retail sales for St.Tropez in the US. 
The new Ashley Graham Ultimate Glow Kit has sold out across the UK and US twice, becoming 
a number one selling product in the USA. St.Tropez has also seen considerable success online, 
with an increasing number of searches and high consumer engagement with the brand.

The US’s #1 prestige 
tanning brand**

#1

PR share  
of voice*

1,000+ 

5-star reviews for 
the Ashley Graham 
Ultimate Glow Kit

* 

 For prestige tanning in the UK and US, Feb-March 2021,  
according to Emergent ARA reports.

** NPD Group Inc., as at March 2021.

GovernanceFinancial StatementsStrategic Report  
18

STRATEGY IN ACTION CONTINUED

PREMIER

Serving more consumers better

LINK TO 'OUR STRATEGY IN 10 WORDS'

BUILD BRANDS

SERVE CONSUMERS

Premier is one of our flagship brands in Africa,  
with more than 30 years of heritage in Nigeria

We have strong brand awareness and market leadership in the family care segment. We want to build on that to 
deliver sustainable, profitable revenue growth. The Premier brand is central to our plans to return Nigeria to growth.

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Here’s how we are making a fast start in our 
mission to serve more consumers better:

CONSUMABILITY 
•  Optimising the product portfolio 

using innovation to address 
consumer needs and new 
usage occasions 

MEMORABILITY
•  We are building brand equity and 
distinctiveness through the use of 
influencers in our communications

•  Between December 2020 and 

April 2021, we reached 36 million 
consumers through TV advertising 
and 22 million through radio

SHOPPABILITY 
•  Building distribution by 

improving routes to market
•  In 2021, we have completed a 
direct to consumer sampling 
and experiential programme, 
reaching 500,000 consumers 
across three regions

PZ Cussons plc Annual Report and Financial Statements 2021 
19

Half of all households in  
Nigeria buy Premier soap*

#1 in social 
engagement 
for hygiene 
category 

*  Kantar, July 2021.

GovernanceFinancial StatementsStrategic Report 20

CREATING A DIALOGUE WITH OUR STAKEHOLDERS 

Our approach to doing business 
is founded on the principle of

LINK TO 'OUR STRATEGY 
IN 10 WORDS'

GROW  
SUSTAINABLY

DEVELOP  
PEOPLE

BUILD 
BRANDS

CREATING SUSTAINABLE 
VALUE FOR ALL

Why we  
engage

One of our strengths is the ability to build 
close, long-term relationships with our 
customer base. Our customers give us their 
loyalty and trust and in turn we see them 
not just as customers, but as partners.

How we  
engage

Our goal is to serve more consumers 
and do it better than the competition. 
Understanding consumer trends and 
shopping habits is crucial to delighting 
consumers and helping our portfolio  
to win.

We have a strategic partnership 
with many of our key customers in 
our established markets, including 
offering shopper insights, proposing 
promotions and products and 
assisting with developing strategies. 

We listen to consumers to understand 
their needs and expectations through 
market research, social media, direct 
feedback and sales data.

We are one family, working together with 
one purpose, towards one ambition. We 
have worked hard to create a supportive 
environment in which everyone’s 
ideas are valued equally. Our compact 
size, flat structure and open culture 
foster genuinely open communication 
between employees across the Company, 
regardless of seniority or geography. 

We engage with employees regularly 
through local and global ‘Town Hall’ 
meetings, functional webcasts and 
leadership events. We also act on 
our employees’ views and feedback 
through an annual global engagement 
survey – see page 29. During Covid-19, 
we also held further pulse surveys. 
Dariusz Kucz, a Non Executive 
Director, is our employee engagement 
champion, with a specific mandate 
to ensure the Board hears and 
understands the employee voice.

What 
matters to 
them

Both our customers and consumers 
are increasingly focused on 
environmental sustainability and 
transparency in the supply chain.  
Our consumers continue to seek 
access to our products through 
digital channels and this trend 
has accelerated throughout the 
Covid-19 pandemic.

Over the past year our workforce has 
experienced the pandemic differently 
in different countries. Some areas of 
our workforce have easily adapted to 
working remotely while others have 
found it challenging to maintain a clear 
boundary between their work and 
personal space. As the new strategy 
has been developed, employees have 
been keen to understand how they 
and their departments can play their 
part in the new strategy.

CUSTOMERS AND CONSUMERSEMPLOYEESPZ Cussons plc Annual Report and Financial Statements 202121

We believe that PZ Cussons thrives in the long term when the interests of different stakeholders 
are balanced so that they all share in our success. 

It is therefore important that we fully understand all stakeholders’ priorities, expectations and concerns.

The Board regards effective 
communication with shareholders as 
crucial to understanding and meeting 
their needs. We meet with them to 
discuss business performance, to 
understand their investment objectives 
and goals and to hear any concerns or 
advice they might have to help move the 
Company forward. 

We work with partners, distributors 
and suppliers whose values and ethical 
standards align with our own – and who 
we know to be diligent, responsible, 
honest and fair. We prefer to treat our 
supplier relationships as long-term 
alliances, working in partnership to create 
and sustain robust, lasting and mutually-
beneficial relationships.

Ever since the business was founded 
in the 1880s, we have recognised the 
importance of developing good relations 
with local communities in the vicinity of 
our operations. We are committed to 
making a positive contribution to society 
and to minimising any negative impacts 
from our operations and we believe 
that investment in our communities also 
helps create enthusiastic consumers 
and advocates for our brands, as well as 
developing loyal employees.

Wherever we operate, we contribute 
to local community initiatives, from 
helping to build schools or roads in 
some of our developing markets, to 
donating products or mentoring and 
supporting local children to improve 
their life chances.

The specialists in our procurement 
function are dedicated to the 
maintenance of open, dynamic 
communication with our supplier 
base. Value alignment is a critical 
feature of our relationships with 
our partners and the Board engages 
directly with them through the CEO 
and CFO.

The Chair and our Executive Directors 
periodically meet with our major 
shareholders. The CEO and CFO 
personally deliver the Group’s interim 
and final results, with presentations, 
Q&A sessions and roadshows for our 
major shareholders. We also organise 
ad-hoc investor events and an Annual 
General Meeting to provide an 
opportunity for shareholders to meet 
the Directors and discuss the year’s 
results. We held a capital markets day 
for current and prospective investors 
in March 2021. Our Board members 
and our Company Secretary are 
always available to our shareholders 
to listen and respond to any concerns 
they may have or perspectives they 
may wish to share.

Our investors have been engaged 
with our new strategy and return 
to growth, including the strategy’s 
implications for our portfolio brands, 
our vision for Nigeria including the 
simplification project and our capital 
allocation decisions, particularly 
regarding re-investment into building 
our brands.

Our key suppliers seek stable, 
long-term and mutually-beneficial 
relationships to remove unnecessary 
costs, improve product and service 
quality and promote innovation.

The CFO reviews payment practices 
and policies and monitors trends 
in the Company’s performance, 
reporting to the Audit & Risk 
Committee.

The Covid-19 pandemic has 
exacerbated the financial struggles 
endured by many around the 
world and further emphasised 
the importance of our community 
work, particularly activities such as 
the support of the NHS in the UK, 
Foodbank in Australia and projects 
at Ganaka Memorial Girls College 
and Chanchaga Leprosy Hospital 
in Nigeria.

INVESTORSPARTNERS AND SUPPLIERSCOMMUNITIESGovernanceFinancial StatementsStrategic Report 22

SECTION 172 STATEMENT

Section 172 of the Companies Act 2006 requires a director of a company to act in the way that he or she considers, 
in good faith, would most likely promote the success of the company for the benefit of its members as a whole.

In discharging their duty this year, the Directors, both individually and collectively, believe they have given due regard to 
the stakeholders and matters set out in s172(1)(a-f) of the Companies Act 2006. How we consider each is set out below. 

Principal decisions in FY21
The Board considers these 
and many other factors in all 
of the decisions it makes, with 
important decisions explicitly 
framed in the context of the 
interests of and implications 
for all affected stakeholders. 
In FY21, the Board required 
that papers tabled to it 
include a summary of 
stakeholders likely to be 
impacted by the matter to be 
discussed and any decisions 
to be made. 

The following demonstrates 
how these matters were 
considered in three key 
decisions taken this year.

a)    Long-term consequences 

b)    Our employees  

 PZ Cussons has a rich 
heritage of over 130 years. 
Our strategy is to 'Build 
brands for life Today and 
for future generations'. In 
setting the direction of the 
Company, we specifically 
consider the legacy we leave 
for generations to come.

c)    Our business relationships 

Our most important 
business relationship is with 
consumers. We build brands 
to serve consumers better 
with Hygiene, Baby and 
Beauty at our core. We work 
closely with partners and 
our joint venture partner 
and we value our strong 
relationships with key 
customers and suppliers. 

   For more on how we engage 

with our consumers and 
partners see Creating 
a dialogue with our 
stakeholders on page 20 and 
Sustainability – Supply Chain 
on page 34.

e)    Our reputation  

The success of our business 
and our products depends 
on our reputation with our 
consumers, customers and 
suppliers as a business with 
integrity and dedicated to 
its purpose. 

We have a diverse workforce spread 
across our locations in Africa, Asia, 
Australia, America and Europe –  
some based in offices, or increasingly 
from home and others working in our 
factories or directly with customers 
and suppliers.

   We reviewed the global engagement 
survey to understand the views of 
our employees and receive regular 
reports from the Chief Human 
Resources Officer and employee 
engagement Non Executive Director. 

   For more on how we engage with 
our employees and consider their 
interests, see Creating a dialogue 
with our stakeholders on page 20 and 
Sustainability – People on page 28.

d)    The community and environment  
Sustainability is in our DNA. Our 
business impacts communities, the 
environment and the climate through 
our use of land, procurement 
activities, carbon emissions and  
use of plastic, water and energy.

   We consider the environmental 
impact of our decisions against  
our sustainability goals, which  
include our ambition to become  
B Corporation certified by 2026.

   For more information on how 

we measure our environmental 
performance, see Sustainability – 
Environment on page 30.

f)    Acting fairly  

We are conscious of the need to 
balance the interests of our different 
stakeholders fairly, particularly when 
they are not aligned.

PZ Cussons plc Annual Report and Financial Statements 2021 
 
 
 
 
Governance

Financial Statements

23

Principal decision 1: Creation of our new strategy
In order to return the business to sustainable growth, we needed to develop a new strategy. The process of developing the 
strategy involved understanding, balancing and responding to the interests of numerous stakeholders, as set out below.

In making the decision, we considered:

The long-term effect

PZ Cussons’ revenue declined by nearly one third between FY2013 and FY2019. The  
long-term success of the Company and its brands – and all the stakeholders that depend 
on it – relies on a new strategy that will deliver sustainable and reliable revenue growth 
and continued investment in our brands, supported by an engaged workforce.

Affected stakeholder groups

Customers and consumers

Customers and consumers are at the core of our new strategy. We are focused on building 
brands to serve consumers better and following emerging consumer behaviour trends to 
develop brands and products that consumers want and desire.

Employees

Employees are vital to the delivery of the new strategy and we considered how the change 
in strategy would impact their role, their motivation and their morale. Managing talent 
development and local capability building, alongside retaining our supportive culture, is 
key to reigniting our pioneering spirit and encouraging employee confidence and support 
for the new strategy. We are increasing overall support for our people to drive improved 
attrition rates, gender balance, career progression within PZ Cussons and leadership 
development. The Board acknowledged that focusing on some brands necessarily means 
having less of a focus on other brands and was conscious of the potential impact this could 
have on employee motivation.

Investors

Our investors want improved financial performance and a plan for long-term, sustainable 
growth of both the top and bottom lines. The strategy needed to deliver this as well as 
support share price growth and the dividend returns that many of our shareholders rely on.

Partners and suppliers

The development of the new strategy will ensure ethical sourcing and transparency in our 
supply chain. We will work with suppliers to improve standards in key areas, monitoring 
reliance and engagement with e-commerce channels to ensure we are not overly-reliant 
on any one supplier.

Community

Our decision to aim for B Corporation status by 2026 was based on the idea that long-
term, sustainable growth depends on continuing to benefit broader society and the 
communities in which we live and work, both through the products we sell and through 
our business practices and culture.

The environmental impact

Sustainability is at the heart of our Board discussions and remains central to our operating 
model of 'sustainable growth'. See further detail on our approach to sustainability in the B 
Corporation case study on page 25 and the introduction to B Corporation on page 27.

The impact on our reputation  
and the need to act fairly

We considered appropriate ways to engage with key stakeholders and to understand their 
perspectives and priorities, including respecting the commitments we already made and 
our relationships with partners. We held our first capital markets day in nearly a decade to 
communicate our plan, engaged with employees in a series of events to explain the new 
strategy and understand their perspective and are developing a short-term and long-term 
investment case to demonstrate the soundness of our approach.

Strategic Report 24

SECTION 172 STATEMENT CONTINUED

Principal decision 2: Responding to the Covid-19 pandemic
Managing the impact of the pandemic required many changes to our operations and working practices. Delivering the 
best result for the Group required holistic decision-making that carefully balanced the needs of numerous stakeholders. 
While the pandemic started in the previous financial year, Covid-19 remained a defining feature of the global landscape 
in FY21 and we saw the continuation of unprecedented volatility as different parts of the world eased or increased 
restrictions in response to changing local conditions.

In responding to the pandemic, we considered:

The long-term effect

Some parts of our business such as Hygiene continued to experience strong demand, 
while other sectors, such as Beauty remained under pressure, either from changing 
consumer behaviour or disruption to distribution channels arising from lockdown 
measures. While we pivoted the business to maximise supply of the products needed to 
manage the pandemic, the Board remained aware of the need to maintain the long-term 
diversity of the business and to ensure that the business would be able to respond and 
continue its success post-pandemic. As a result of these decisions, we saw broad-based 
growth across Hygiene and non-Hygiene brands throughout the year.

Affected stakeholder groups

Customers and consumers

The Board considered the needs of our consumers in deciding to focus production 
capacity on much needed hygiene products such as hand soap and sanitiser gels and 
in increasing distribution through online channels as physical stores remained closed.

Employees

In supporting remote working policies, the Board received regular updates on the morale, 
health and wellbeing of employees around the world. Bonuses were paid to some staff 
in recognition of their commitment, testing was provided to staff who required it across 
Africa and the Company supported the vaccination programme for employees in Indonesia.

Investors

Our investors sought consistent financial performance in line with our disclosed outlook 
and accurate, timely and transparent updates on the impact of the pandemic on our 
performance and our supply chain.

Partners and suppliers

Supply chains tightened throughout FY21, as raw ingredients for some products became 
increasingly in-demand, shipping costs increased and, in some countries, Covid-19 
restrictions caused delays in transport. We sought to be dynamic, open and transparent 
with our suppliers to ensure an adequate production of products at consistently high 
standards.

Community

The Board considered our communities, supporting a significant step-up in charitable 
activities focused on sanitiser gel and soap donations to vulnerable groups, gifting 
Sanctuary Spa products to key workers in the NHS and other products to struggling 
families in Australia and Indonesia.

Increased demand for smaller sized units of handwash and sanitiser gel put upwards 
pressure on our plastic use, but our Board continued to support strategic initiatives 
aimed at reducing plastics ranging from the removal of plastics in some of our gift set 
ranges, the increased use of recycled and recyclable plastic in our 'I'm Plant Based' 
launch and increasing the use of refill packs in our liquid soaps business. These and other 
environmental initiatives are set out in more detail on page 30.

The environmental impact

The impact on our reputation  
and the need to act fairly

The Board was conscious of the need to not just act fairly but to be seen to act as a good 
corporate citizen. This informed its choice to make early repayment of the £8m in VAT 
relief and to not take part in the furlough or Covid-19 commercial paper programmes.

PZ Cussons plc Annual Report and Financial Statements 2021Governance

Financial Statements

25

Principal decision 3: Approving the B Corporation ambition
The Board and management recognised that the increasing importance of sustainability and corporate responsibility 
required a step-change in the Company’s approach. The new strategy confirmed that sustainability is at the heart of 
everything we do and our ambition needed to reflect that but also to set measures which could be clearly monitored against 
external benchmarks. In FY20 the Board closed the Good for Business ('G4B') Committee to ensure that sustainability and 
environmental matters would be considered at full Board level. This consideration led to the approval of the Company’s 
ambition to become a certified B Corporation by 2026 – an ambition we consider stretching but achievable.

In approving the B Corporation ambition, we considered:

The long-term effect

Becoming a B Corporation is fundamentally about ensuring the long-term success of the 
Company for all stakeholders and balancing purpose and profit.

Affected stakeholder groups

Customers and consumers

The Board considered the desire of many consumers to purchase products from 
companies that proactively consider their broader impact on society and the environment, 
recognising that B Corporation status builds credibility, trust and value with consumers. 

Employees

Employees increasingly value working at companies that conduct their business in a  
way that does not just seek profit but positively impacts employees, communities and  
the environment.

Investors

The Board is aware of and supports the increasing focus of investor groups on ESG 
performance and targets and believes that B Corporation certification represents  
the leading edge of ESG ambitions and will support long-term sustainable growth.

Community

PZ Cussons has long been a partner of the communities in which we live and work 
and more details can be seen in the Sustainability – Communities section on page 37. 
Our decision to aim for B Corporation status by 2026 was based on the idea that long-
term, sustainable growth depends on continuing to benefit broader society and the 
communities in which we live and work, both through the products we sell and through 
our business practices and culture.

The environmental impact

Our B Corporation ambitions will underpin our continued focus on specific and 
measurable environmental KPIs. We have also appointed a Chief Sustainability Officer 
who will lead a review of targets in FY22 under the supervision of an ESG Committee.

The impact on our reputation  
and the need to act fairly

The Board believes B Corporation certification is becoming widely recognised by 
consumers and broader society as a sign that PZ Cussons acts fairly between stakeholders.

Strategic Report 26

SUSTAINABILITY

PUTTING SUSTAINABILITY 
at the heart of everything we do

It’s in the DNA of PZ Cussons to 
be a force for positive change. 
We think and care about the legacy 
we leave for future generations, 
a heritage that goes all the way 
back to the founding family values 
of the business.

Building on our bold stances on 
animal testing, palm oil traceability 
and our Plastic Promise, we are 
elevating sustainability even further. 
Doing business sustainably for our 
environment and the communities 
in which we live and work is crucial 
to our strategy of 'Building brands 
For life. Today and for future 
generations'.

We believe that sustainability 
can improve our operations and 
ultimately is good for business. 

Sustainability focus areas
We are focused on a programme  
of constant improvement within  
our global operations and continue 
to make good progress on a number 
of key sustainability projects.  

We are committed to broadening 
our efforts and setting clear targets 
which can be measured over time. 
These will build on a number of 
already established commitments 
for targeted areas of interest and 
concern, including:

•  2023 Palm Oil Action Plan –  
Sourcing from 100% No 
Deforestation/No Peat/No 
Exploitation suppliers

•  Reductions in water, energy  
and waste – Reducing these  
by 3% year-on-year

Sustainability governance
Sustainability is at the core of our 
new strategy. As such, sustainability 
performance is embedded within 
strategic performance and there 
is ownership and accountability 
for these areas across the ELT. 
Our Remuneration Policy also has 
clearly defined targeted strategic 
and sustainability metrics to address 
and incentivise the Company’s 
ambitions in this area.

As part of our commitment to better 
governance, compliance and ethics, 
as well as greater transparency, at 
the beginning of this financial year, 
the Board established an ad-hoc 
Ethics & Compliance Committee.  
One of the Committee’s projects  
was to establish the Company’s 
first Code of Ethical Conduct and 
supporting policies, which was 
launched on 9 April 2021.

With that Project complete, the 
Board has considered the future 
role of the Ethics & Compliance 
Committee and now intends to 
establish an ESG Committee. In 
line with this commitment, we 
have also appointed our first 
Chief Sustainability Officer, a role 
dedicated to coordinating global 
efforts across the Group.

Certified  
carbon neutral

head office and UK manufacturing site

28%reduction in our landfill generation  

per tonne of finished product

PZ Cussons plc Annual Report and Financial Statements 202127

OUR JOURNEY TO B CORPORATION CERTIFICATION

BUILDING ON THE PROGRESS  
WE HAVE ALREADY MADE IN 
SUSTAINABILITY 
our ambition is for PZ Cussons plc to 
become a certified B Corporation by 2026

What is a B Corporation?
B Corporations are companies that 
have been certified by the non-profit 
organisation B Lab to have met 
rigorous standards of environmental, 
social and governance performance, 
accountability and transparency.

Why is it important?
B Corporation is a global movement 
of businesses recognising that 
we can only truly thrive when we 
benefit everyone impacted by our 
operations. We see our journey 
towards B Corporation certification 
as a bold statement of intent and  
we would be among the first UK 
listed companies to achieve it at a  
group-wide level. 

Who will it benefit?
B Corporation certification will have 
benefits for all of our key stakeholder 
groups and for us. The B Corporation 
logo is a mark of trust for consumers 
looking to buy from companies with 
ambitious sustainability policies 
and goals. Retailers are responding 
to this and already spotlighting B 
Corporation brands. 

Similarly, it will help us attract 
the best talent by improving our 
employer proposition and improve 
our reputation with communities. 
Finally, investors are increasingly 
focusing on ESG measures in 
determining which companies are 
worthy of investment, driven by 
a desire to invest sustainably and 
responsibly and a recognition that 
sustainable companies are providing 
better returns on investment.

How do we get there?
We are conducting a series of 
assessments (both self-assessments 
and facilitated assessments) of a 
sample set of our business to give us 
a baseline understanding of where 
we are now. We will then define an 
action plan for the range of initiatives 
(Group and local) needed to move us 
towards our Group certification goal. 
This may mean we seek to certify 
some business units first or that we 
focus on particular priority areas.

GovernanceFinancial StatementsStrategic Report 28

SUSTAINABILITY CONTINUED

PEOPLE 
We have over 3,000 employees around  
the world and our people define who we 
are as a business

We are assessing our culture and values and realigning our human resource 
processes to ensure our employees are incentivised and rewarded with 
compelling career paths and that we attract, retain and develop the most 
talented and capable people. We are also investing in our people systems 
to ensure that we have the data and insight to drive our talent and people 
agenda through improved and informed decisions.

Talent – Leaders at all levels
The new strategy provides the clarity 
of where we are going and what we 
need to deliver to achieve it. It is 
therefore critical that each person in 
the organisation is clear on their role 
and engaged and passionate about 
that role in its delivery.

We are setting new standards for 
leadership, in order to ensure we 
have leaders at all levels. We are 
investing in building the future 
leadership capability needed to 
return the business to sustainable, 
profitable revenue growth and 
nurture a high-engagement, 
high-performance culture. The 
discipline of talent management is 
scaled across the business, aimed 
at defining, finding, nurturing and 
moving talent for the benefit of that 
talent and PZ Cussons.

We are prioritising investment and 
the acquisition of the talent to build 
the critical capabilities we need to 
successfully drive growth locally. 
We are well progressed through 
a core development ‘bold leaders 
bold brands’ marketing capability 
development programme. We are 
also delivering the digital talent and 
capabilities needed by our brands to 
support digital first, multi-channel 
approaches across the markets.

Wellbeing
With many of our employees working 
under tight safety restrictions in 
our factories or still adjusting to 
working from home, the wellbeing 
of our teams remained of critical 
importance throughout the year. 

We stepped up our employee 
assistance programme across the 
Group, with our new communication 
and collaboration tool Workplace 
from Facebook™ featuring a 
wellbeing hub, with guidance, tools 
and support to help employees build 
and maintain good physical and 
mental health during the pandemic.

Global initiatives were 
complemented by local programmes 
tailored for specific markets and 
requirements. For instance, in the 
UK and Asia we organised dedicated 
sessions with mental wellbeing 
practitioners. We’ve also consistently 
run physical wellbeing programmes, 
with opportunities for walking, 
yoga and more encouraged for 
all employees.

Looking ahead, we are currently 
in the process of developing a 
global wellbeing vision statement 
and strategy, to articulate our 
principles, focus areas and targets 
for measuring our success.

PZ Cussons plc Annual Report and Financial Statements 202129

Inclusion and diversity
Our multi-local footprint ensures 
that we are a diverse business, 
but we want to be more proactive 
about how we approach diversity 
and inclusion. We are in the process 
of developing our agenda on 
diversity in line with the new Group 
strategy, with a new policy and 
KPIs to reflect our commitment  
to be launched in the coming year.

In the wake of the pandemic, 
we have recently finalised our 
inclusive working principles, to 
encourage all employees to learn 
from the past year and to work in 
ways that enable them to flourish 
and be as effective as possible.

To see the current breakdown  
by gender of our employees,  
see page 113.

The four principles are:
•  Collaboration – Providing 

environments and technologies 
so our teams can innovate, solve 
problems and work on big ideas 
together.

•  Development and delivery – 
Flexible, often virtual, on the 
job learning and development 
to unleash potential.
•  Wellbeing – Supportive 

management and programmes 
that build energy, positivity 
and resilience for enhanced 
wellbeing.

•  Inclusion – Working 

environments will foster 
inclusivity and equal 
opportunities for all.

See more online at
www.pzcussons.com

Employee engagement
We have brought the new focus 
on talent to life for our people and 
created a compelling vision of where 
we are going through ELT-led Town 
Halls. These Town Halls have been 
tailored for different markets and 
manufacturing sites around the 
world, reaching every employee 
with consistent but locally-relevant 
messages. We believe that our 
increased levels of employee 
engagement can create excitement 
and reignite our pioneering spirit.

   See more on how we engage with 
our employees on page 20

GLOBAL ENGAGEMENT 
SURVEY 2021

Our second annual global 
engagement survey took place in 
March 2021, building on the pulse 
surveys we conducted during the 
Covid-19 pandemic. 

94% of our employees completed 
the survey, up from 90% last 
year. Following a renewed senior 
management team and a refreshed 
set of questions, we do not consider 
prior year results to be comparable 
to the FY21 engagement survey 
results listed below.

Example responses:

I know what I need to do to be 
successful in my role 

90%

I know how my work contributes  
to the goals of PZ Cussons 

92%

I am proud to work for PZ Cussons 

88%

We hold ourselves and our team 
members accountable for results 

88%

My manager is a great role model  
for employees

68%

At PZ Cussons there is open and 
honest two-way communication

56%

REIGNITING OUR CULTURE – DEFINING OUR PURPOSEOur culture is what sets us apart from the competition and makes us unique. We are keen not to lose what makes the organisation special, but recognise the need to build on our rich history and ensure our culture is right today and for the future.Our culture was a key consideration in our strategy review, having been identified as a key enabler. Since the launch of the new strategy, we have been monitoring employee engagement and conducting regular town halls and feedback sessions to ensure our strategy is fully embedded. In addition we reviewed our purpose to align with what our employees told us it means to work at PZ Cussons culminating in the approval in July 2021 of our new company purpose: 'for everyone, for life, for good'. In FY22 we aim to launch a refreshed set of Company values to complement our new purpose. GovernanceFinancial StatementsStrategic Report 30

SUSTAINABILITY CONTINUED

ENVIRONMENT
Reducing our environmental footprint  
is a key part of our strategy

We care about how our business may impact the environment, from the way we manufacture products and bring 
them to market to the way in which consumers use them. 

We have active programmes to measure and disclose data 
in respect of our environmental performance across key 
areas of focus, including carbon emissions, water usage 
and landfill waste, plastic consumption and sustainable 
sourcing of palm oil.

We have certified our main operating sites to ISO14001 –  
this brings strict compliance with local regulations and 
our Group standards. The continuous improvement ('CI')
programme in our factories aligns with ISO14001 and has 
been instrumental in driving our performance in reducing 
water use, carbon emissions and landfill waste.

FY21 environmental performance

Target

FY21 actual 

Comments

Plastic

25% reduction in use of 
plastic, expressed in grams 
of plastic per kg of finished 
product. Target date of 
FY25 vs. baseline of FY18.

30% increase vs  
FY18 baseline

30% of plastics used will  
be from recycled sources. 
Target date of FY25.

2.4% packaging  
with PCR content

100% of our plastic will  
be reusable, recyclable  
or compostable. Target  
date FY25.

75%

Factors leading to this year's figures include the sale of businesses  
in FY21 which had less plastic packaging and a deliberate reduction 
in the production of laundry and soap bar items in Nigeria.

Carex hand sanitisers continued to be in high demand during the first 
half of FY21 in the UK. Smaller and more portable pack sizes were 
more popular during the pandemic, which are double the amount of 
plastic per kg of finished product compared to the Group average. 

We successfully launched several successful bottle light-weighting 
projects and accelerated our Carex refill range in FY21 and will 
continue progress in this area in FY22.

This represents an improvement against the prior year (2020: <1%) 
due primarily to higher sales volumes of Carex hand sanitisers in the 
UK. These contain 30% post-consumer recyclate ('PCR'). FY21 saw the 
launch of Original Source I'm Plant Based bottles which are 100% PCR.

The UK and ANZ business continue to lead performance within the 
Group. Plans are in place to improve performance in Indonesia 
and Nigeria. 

3% year-on-year reduction. 23% reduction

Expressed in m3 of water consumed per tonne of finished product.

Driven primarily from our continuing waste reduction initiatives at our 
Aba factory in Nigeria that contributed 42% of the absolute reduction.

3% year-on-year reduction. 9% reduction

Expressed in kg of CO2-e per tonne of finished product.

We continue to make energy conservation and the elimination of 
energy waste a high priority within our operations.

Expressed in kg of landfill waste generated per tonne of finished 
product.

Driven by the processing of different oil types at our edible oils refinery 
joint venture in Nigeria.

We have defined our 2023 Action Plan and are continuing to use 
Starling satellite data to independently verify compliance.

Water

Carbon

Landfill

3% year-on-year reduction. 28% reduction

Palm Oil 100% of our palm oil will 
come from independently 
verified, NDPE-compliant 
producers.

100% palm oil and palm 
kernel oil supplies with 
NDPE commitments.

99% palm oil derivative 
suppliers with NDPE 
commitments.

99% palm oil and PKO is 
fully traceable to the mill

98% palm oil derivatives  
is fully traceable

PZ Cussons plc Annual Report and Financial Statements 202131

Carbon performance

Current reporting year

Comparison reporting year

Global 
excl. UK

UK

Total

UK

Global 
excl. UK

Total

Energy consumption used to calculate emissions (MWh)

6,054

190,755

196,809 6,496 223,042* 229,538*

Emissions from activities for which the Company own or control 
including combustion of fuel & operation of facilities (Scope 1) (tCO2e)

Emissions from purchase of electricity, heat, steam and cooling 
purchased for own use (Scope 2 Market Based) (tCO2e)

Emissions from purchase of electricity, heat, steam and cooling 
purchased for own use (Scope 2 Location Based) (tCO2e)

0

0

37,977

37,977

477

37,875

38,352

9,649

9,649

0

12,091

12,091

910

9,649

10,559 1,071

12,091

13,162

Total gross Scope 1 & Scope 2 market-based emissions (tCO2e)

0

47,626

47,626

477

49,966

50,443

Intensity ratio tCO2e (gross Scope 1 + 2 market-based) / £100,000 revenue

0.00

26.70

7.89

0.25

11.36

7.97

* 

 The global excl. UK and total energy consumption figures for 2019–20 were incorrectly reported due to the omission of emissions relating to our 
joint venture operation. These energy consumption figures relating to joint venture operations have been corrected for FY20 and included for FY21.

Carbon
All of our factories and locations incorporate energy reduction objectives 
into their operational plans, mapping and identifying energy intensive 
processes and implementing reduction projects via our CI programme. 
Reducing the amount of energy we use reduces carbon emissions but also 
reduces our running costs.

During the year we have continued 
to implement the energy reduction 
programmes we developed during 
site audits in recent years. We 
have continued to make excellent 
progress in reducing our energy use 
and carbon emissions, with emissions 
down by a further 9% year-on-year 
against our internal target of 3%.

In FY19, we moved all of the locations 
in our UK Personal Care business 
onto 100% renewable tariffs. 
During the year our head office and 
UK manufacturing site have been 
certified to be carbon neutral.

In recent years we have been 
focused entirely on our Scope 1 
and 2 emissions, but during this 
year we have started to broaden 
our approach by looking at our 
Scope 3 footprint (see definitions 
on the following page). We have 
conducted an initial Scope 3 exercise 
that is helping us to understand our 
extended carbon footprint – from 
material extraction, manufacture 
of raw materials, transport, 
manufacture, distribution, consumer 
use and disposal at end of life. 

From this study we are starting 
to understand how to focus our 
strategy on the areas of our business 
which will bring the greatest benefit. 
As we get further we can study 
pathways for reduction and set  
our policy on climate change.

We have started to work on detailed 
product footprinting – starting with 
Original Source I'm Plant Based. 
This is an innovative product that 
uses novel surfactants with a low 
carbon footprint and 100% PCR 
plastics. The project has been a 
useful learning exercise which 
we will apply selectively to other 
products in our portfolio.

The Group has been a participant in 
the Carbon Disclosure Project (CDP) 
for over ten years, currently reporting 
our Scope 1 and 2 emissions. CDP is 
an internationally renowned not-for-
profit organisation which provides 
an independent global system 
for companies and cities to share 
vital environmental information. 
This year we were graded as B-, an 
improvement versus last year’s C. 

The main areas where we lost points 
were in our approach to target 
setting, our measurement of our 
Scope 3 footprint covering our 
broader supply base and in risks and 
issues. These areas are planned to 
be addressed in an updated carbon 
strategy which is in development. 

During the year we have worked to 
better understand our greenhouse 
gas footprint due to fugitive 
emissions of refrigerant gasses. 
By improving our measurement of 
losses from air conditioning units 
and chillers around the Group, this 
year’s reported numbers include 
4,990 tCO2e Scope 1 emissions that 
were not disclosed in previous years. 
We have also identified that the 
aftersales operations of our HPZ 
subsidiary are not within the scope  
of our current measurements. We 
plan to rectify this during FY22 and 
during the year will commission a 
study to independently verify that 
our emissions reporting is complete 
and in line with the GHG protocol.

Aside from these issues and the 
omission of some small offices  
which do not have significant energy 
consumption we are otherwise 
compliant with the Streamlined 
Energy and Carbon Reporting 
(SECR) guidelines.

GovernanceFinancial StatementsStrategic Report 32

SUSTAINABILITY CONTINUED

Task Force on Climate-related Financial Disclosures (TCFD) 
PZ Cussons supports the recommendations published by the Financial Stability Board’s Task Force on Climate-related 
Financial Disclosures (TCFD). This series of recommendations is aimed at addressing the financial impact of climate 
change on businesses worldwide. Our analysis confirms that we are delivering against recommendations and we expect 
to fully comply with the requirements in FY22. 

   For more information on our Group risk 
management practices please see page 54

TCFD

Governance

Disclosure

Reference

Describe the Board's oversight of climate-related risks  
and opportunities.

•  Annual Report & Accounts 2021
•  CDP climate change

CDP Section C1.1b

Describe the management's role in assessing and managing 
climate-related risks and opportunities.

•  Annual Report & Accounts 2021
•  CDP climate change

CDP Section C1.2, C1.2a

Strategy

Describe the climate-related risks and opportunities the 
organisation has identified over the short, medium and long term.

•  CDP climate change

CDP Section C2.1a, 
C2.3, C2.3a. C2.4, C2.4a

Describe the impact of climate-related risks and opportunities  
on the organisation’s business, strategy and financial planning.

•  CDP climate change

Describe the potential impact of different scenarios, including  
a 2C scenario, on the organisation's business, strategy and 
financial planning.

•  CDP climate change

CDP Section C2.3a, 
C2.4a, C3.1, C3.1b

CDP Section C3.1a, 
C3.1b

Risk Management

Describe the organisation’s processes for identifying and 
assessing climate-related risks.

•  CDP climate change

CDP Section C2.1, C2.2, 
C2.2a

Describe the organisation's processes for managing climate-
related risks.

•  CDP climate change

CDP Section C2.1, C2.2

Describe how processes for identifying, assessing and managing 
climate-related risks are integrated into the organisation's overall 
risk management.

Metrics and Targets

Disclose metrics and targets used by the organisation to assess 
climate-related risks and opportunities in line with its strategy  
and risk management process.

•  CDP climate change

CDP Section C2.1, C2.2

•  CDP climate change

CDP Section C4.2

Disclose Scope 1, Scope 2 and if appropriate Scope 3* greenhouse 
gas emissions and the related risks.

•  CDP climate change
•  Annual Report & Accounts 2021

CDP section C6.1, C6.3, 
C6.5

Describe the targets used by the organisation to manage climate-
related risks and opportunities and performance against targets.

•  CDP climate change
•  Annual Report & Accounts 2021

CDP section C4.1, C4.1a, 
C4.1b, C4.2

*  Scope 1 emissions are direct greenhouse emissions that occur from sources that are controlled or owned by the Group. Scope 2 emissions are 

indirect greenhouse emissions associated with the purchase of electricity, steam, heat or cooling. Scope 3 emissions are the result of activities  
not owned or controlled by the Group, but that the Group indirectly impacts in its value chain.

Plastics
One of the most meaningful ways 
that PZ Cussons can contribute to 
the environment is by reducing the 
impact of the packaging materials 
that we use.

In 2018 we set out our Plastic  
Promise in which we committed  
by 2025 to reduce the amount of  
plastic that we use per kg of product  
by 25%, move to 100% reusable,  
recyclable or compostable plastics  
and to increase our usage of PCR  
to 30% of total plastics use.

We have had an active programme 
that is delivering light-weighting 
of bottles, has moved significant 
volumes of Carex sales from bottles 
to refills, is increasing PCR content 
and is focusing on the removal 
or replacement of difficult to 
recycle components.

PZ Cussons plc Annual Report and Financial Statements 2021Despite this work, since 2018 our 
overall plastics usage is down only 
slightly (3%), the weight of plastic  
per kg of product is up 30%, reusable, 
recyclable or compostable content 
has increased to 74% and our use of 
PCR has increased 12x vs 2018 but is 
still at 2.4% of total plastics usage.

Key factors during recent years that 
have influenced the numbers are:

•  Disposals of businesses which were 
lower intensity users of plastics.
•  Sales volumes in our low-plastic 

intensity Nigerian detergents and 
soaps business are significantly 
down which has had a significant 
effect on Plastic Promise 
performance.

•  The pandemic has shifted the 

product portfolio to smaller high 
plastic SKUs such as hand gels.

Despite some excellent individual 
projects such as the launch of our  
I'm Plant Based line, the removal  
of plastics from gift sets and bottle 
light-weighting, our performance on 
plastics reductions falls short of our 
sustainability ambitions. We've also 
heard from our shareholders that 
they want us to set targets that align 
to standardised definitions and focus 
on overall reduction in plastics rather 
than measures which track plastic 
use per kg of product sold. In tandem 
with our work on our B Corporation 
ambitions and the addition of a Chief 
Sustainability Officer we are taking the 
opportunity to fully review our plastics 
commitments and we look forward 
to communicating our new plastics 
strategy during the course of FY22.

Palm Oil
In October 2018 we published our 
2020 Action Plan, which comprises five 
strategic objectives. Within them we 
pledge that 100% of our palm oil will 
come from independently verified, 
NDPE-compliant producers traceable 
back to individual mills, with the aim  
of achieving this by the end of 2020.

Today, 100% of our palm oil and 
palm kernel oil suppliers and 99% 
of our palm oil derivative suppliers 
have NDPE commitments equivalent 
to ours. Additionally, 99% of our 
palm oil and 98.1% of our palm oil 
derivatives are fully traceable to mill. 

With high levels of traceability now 
achieved, PZ Cussons is monitoring 
its palm oil supply chain using 
Starling1 satellite data. This will 
continue to be an area of focus.

Our target was always an ambitious 
one and we are proud of the 
significant progress we have made 
towards it. Our commitment to 
responsibly source palm oil remains 
as strong as ever. Our new 2023 
Palm Oil Action Plan has been 
developed to ensure we fulfill and 
expand our 2020 commitment, 
focusing on supplier engagement, 
transformation and independent 
verification and applying what we 
have learnt on our palm oil journey 
so far.

We are working with partners like 
Earthworm Foundation and continue 
to support the Forest Conservation 
Fund, with investments in three 
conservation projects in Indonesia 
which are helping to secure standing 
forest, protect biodiversity and 
reduce carbon impacts in our supply 
chain. Activities in the past six 
months have included supporting a 
local community in East Kalimantan 
to develop and implement their 
forest protection protocol for 7,200 
hectares of forest, community-led 
restoration of degraded forest 
areas in West Kalimantan and 
support for forest patrols to tackle 
illegal logging.

Waste 
We aim to reduce the amount of solid 
waste sent to landfill year-on-year. 
All of our factories and locations 
have waste reduction programmes 
as part of their operational plans. 
The way we do this is to study and 
map our landfill waste and then 
use a standard waste hierarchy 
tool to identify improvement 
actions. Actions to reduce waste are 
implemented via our CI programme.

The amount of landfill waste 
generated per tonne of production 
has decreased 29% year-on-year. 
This was mainly driven by the use of 
different oil feedstocks by our PZ 
Wilmar joint venture which reduced 
earth bleaching.

33

Water 
The Group operates in a number of 
environments which experience water 
scarcity. Water is also an important 
component of many of our products 
and manufacturing processes. 
Water conservation has therefore 
been a key environmental focus for 
the Group for some years and we 
have reduced our consumption by 
millions of tonnes over that period. 
Water reduction is driven as part of 
our CI programme. Water reduction 
objectives are incorporated into the 
operational plans of every factory 
in the Group. Improvements are 
principally achieved through detailed 
mapping of water usage and focused 
improvements in equipment and 
methods. During the last year we 
have reduced water consumption by 
23% year-on-year. This is principally 
driven by improvements in our  
Aba site.

See more online at
https://www.originalsource.
co.uk/im-plant-based-range/

I'M PLANT BASEDAs more and more consumers join the natural and sustainable movement, plant-based products across the grocery sector are gaining more and more traction. One of our stand-out innovations in FY21 has been the launch of the 'I'm Plant Based' range from Original Source. Made from biodegradable cleansers, natural plant-based fragrance and packaged in bottles that are 100% recycled and 100% recyclable post-use, 'I'm Plant Based' brings a premier tier to the Original Source brand. Listings in all major retailers are further proof of the 'power of plant' as a platform for future innovation.GovernanceFinancial StatementsStrategic Report 34

SUSTAINABILITY CONTINUED

SUPPLY CHAIN
Our business is enabled by flexible and 
customer-oriented supply chain operations

Our supply chain function continues to mature as an agile and competitive 
organisation within PZ Cussons. We have developed strong leaders 
connected internally through communities of practice and externally 
networked to anticipate and respond to the changing market landscape. 

Delivering trusted brands
In an increasingly uncertain and 
volatile world, brand trust is 
absolutely critical and we have 
invested consistently in assuring 
product quality and consumer 
safety across the whole supply 
chain. Regular product performance 
benchmarking is carried out to 
ensure that our product offerings 
remain competitive. We have created 
a new role, Head of Regulatory 
and Consumer Safety, to reinforce 
our efforts in these areas. This 
builds on the creation of the role of 
Head of Technical Services, which 
drives the quality agenda, a critical 
part of assuring consumer safety 
and brand trust.

Preparing for the future 
Research and development at 
PZ Cussons is rebalancing the 
portfolio. By investing more in 
external relationships for our 
selected platforms, we can ensure 
the future innovation portfolio. 
Building partnerships with suppliers, 
universities and renowned experts, 
we aim to bring new perspectives to 
nourish our brand innovation agenda.

During FY20, we restructured our 
Technical Services department to 
be fit for purpose in the modern 
environment across our markets.  
Key focus areas for technical  
services during FY21 included:

•  Responding with agility to supply 
disruption and spikes in demand 
during the pandemic. 

•  Driving efficiencies through our 

CI programme and in the factories 
and working cross-functionally 
to support our supply base 
simplification and resilience 
programmes. 

•  Bringing further impetus to 

our existing quality and margin 
improvement programmes.

Delivering now
The Covid-19 pandemic created a 
new context, with an urgent need 
to provide consumers with new 
products to help protect themselves. 
At the same time, growing consumer 
desire for more sustainable products 
and for products delivering wellbeing 
benefits have provided opportunities 
for innovation and leveraging our 
research and development strengths. 

In the UK, Carex Hand and Surface 
Spray provides effective sanitising 
power in a convenient spray for 
consumers on the go. The Original 
Source I'm Plant Based range appeals 
to consumers’ desire for greener 
products – a unique surfactant blend 
provides best in class in shower 
performance from plant-based 
surfactants, with 100% natural 
fragrances. Our Sanctuary Spa 
Wellness range is helping move the 
brand into new markets and driving 
brand growth. 

In Australia, we have launched 
Morning Fresh dish and hand 
as a convenient way to provide 
both solutions in the kitchen by 
formulating the right surfactant 
blend. The recent addition of 
Moodscent™ to the Cussons Baby 
range in Indonesia is underpinned  
by strong expertise in neuroscience 
and fragrance technology to bring  
a smile to both mum and baby.

PZ Cussons plc Annual Report and Financial Statements 202135

Manufacturing 
During the year we have continued 
to invest in the capability of 
our manufacturing sites. Our CI 
programme is established and 
self-sustaining. Through CI, the site 
teams are delivering real incremental 
improvements across safety, 
quality, delivery, staff morale and 
cost. A major area of focus this year 
has been on upskilling staff and 
supporting CI teams as they grow 
in scope and capability.

Our main manufacturing facilities 
are accredited to ISO9001 for  
quality, ISO14001 for environment 
and 18001/45001 for health & safety. 
Our factory at Ikorodu, Lagos State, 
Nigeria has become the first factory 
in Nigeria to be accredited to the 
ISO50001 energy management 
standard.

Procurement 
The procurement environment 
during the past year has been very 
challenging. The Group function 
successfully coordinated cross 
regional sourcing to meet increased 
demand for input materials for 
hygiene products. We successfully 
struck a fine balance between supply 
resilience and competitiveness. 

We also focused on the following 
deliverables during the year:
•  Successfully maintained supply 
continuity in Nigeria during  
policy changes from the Central 
Bank of Nigeria restricting certain 
centralised or global procurement 
practices.

•  Completed a thorough review 

of our supplier risk management 
processes to ensure our 
suppliers meet our rigorous 
ethical standards.

•  Continuing development of our 
indirect procurement further 
improving controls and value 
for money.

•  2023 Palm Oil Action Plan  

(see page 33) and preparing 
to further support the Group’s 
sustainability strategy.

•  Firming up our programme on next 
generation procurement, stepping 
up resilience for Must Win Brands, 
enhancing compliance and control 
and continuing our investment 
in capability.

See more online at
www.pzcussons.com

DEMONSTRATING OUR AGILITY IN THE RESPONSE TO COVID-19 Protecting the safety of our employees was the first priority in our response to Covid-19. In addition, development of our supply chain capability ensured an agile response to the Covid-19 pandemic. For example:• Comprehensive and rapid response on people safety and processes in all operations in response to the new risks presented by Covid-19.• Material supply amplification (due to increased demand) in spite of challenges in international sourcing caused by the pandemic.• The effectiveness of our Carex handwash and hand gel against a surrogate coronavirus to Covid-19 was rapidly established.• Manufacturing responded to radically increased demand across key sites, seeing production increase up to four times in handwash manufacture in the UK and 10 times in hand gel manufacture.GovernanceFinancial StatementsStrategic Report 36

SUSTAINABILITY CONTINUED

HEALTH & SAFETY 
We are committed to delivering globally 
consistent and high standards of health 
& safety for all of our people

33%

Reduction in Lost Time Incidents (LTI)

39%

Reduction in injuries

We regard health & safety as a fundamental business responsibility and  
the Group’s health & safety performance and its regulatory compliance  
are scrutinised by the ELT and the Board. 

We are committed to delivering 
globally consistent and high 
standards of health & safety for 
all of our people. Our health & 
safety specialists develop, monitor 
and implement best practices and 
we empower and encourage our 
employees to identify and report 
hazards or near misses. 

All but one of our manufacturing 
sites are now accredited to 
the internationally recognised 
occupational health & safety 
management system ISO45001.

In FY21, the LTI frequency rate 
reduced by 21% (from 0.05 to 0.04 
per 200,000 working hours) and  
our accident rate reduced by 21% 
(from 1.45 to 1.14 per 200,000 
working hours). 

2015–16

2016–17

2017–18

2018–19

2019–20

2020–21

Change 
from 
2011–12 
baseline

Change 
year-on-
year

Fatalities

LTI/yr (Lost Time Incidents)

LTIFR (Lost Time Incident 
Frequency Rate)

AAIFR (All Accident  
Incident Frequency Rate)

0

7

0

15

0

13

0

8

0

3

0

2

0

(31)

0

(1)

0.12

0.29

0.26

0.13

0.05

0.04

(0.37)

(0.01)

2.08

3.09

2.17

2.13

1.45

1.14

(0.90)

(0.31)

PZ Cussons plc Annual Report and Financial Statements 202137

COMMUNITY
The belief that PZ Cussons should be a 
force for positive change dates all the 
way back to our founding in the 1880s 

We remain committed to helping and supporting the local communities in the vicinity of our factories and 
offices, working to improve health and wellbeing through initiatives and donations.

UK
SANCTUARY SPA  
SUPPORTING NHS HEROES

Indonesia
ENCOURAGING EDUCATION  
AND EXPLORATION

Sanctuary Spa is a long-standing supporter of the NHS. 
Building on our regular Christmas donations, we donated 
an additional 53,000 products to key NHS workers 
and charities this year to recognise their heroics during 
the pandemic.

Many emergency services workers have been in desperate 
need of rehydrating products to counter the damage that 
stringent cleaning and sanitising protocols has on their 
skin. Sanctuary Spa products also provide an opportunity 
for these incredible women and men to take a well-
deserved moment of pampering and to give them a much 
needed morale boost while working under the pressures  
of the pandemic.

Donations were made across the UK to The Royal Marsden 
Hospital, Cambridgeshire and Peterborough NHS 
Foundation Trust, Royal College of Nursing, Manchester 
University NHS Foundation Trust, Oxford Health NHS 
Foundation Trust Early Intervention Team and Great Ormond 
Street Hospital for Children NHS Trust, among many more.

PZ Cussons Indonesia, through the Cussons Baby and 
Cussons Kids brands, again held the country’s biggest 
children’s event. Cussons Bintang Kecil 9 (Little Star 9) took 
place from October 2020 to January 2021 and there were 
more than 133,000 participants.

With the theme 'Exploration of the World', events 
and competitions aimed to inspire parents about the 
importance of encouraging children to explore.

PZ Cussons Indonesia also made donations to support 
teaching and learning activities for children who have 
experienced hardships during the pandemic. Donations  
of over 400m IDR were received and given to our partner, 
the Kick Andy Foundation, a charity dedicated to advancing 
the education of Indonesian children. This donation 
activity has been carried out for four consecutive years 
in collaboration with a number of partners who have the 
same vision and mission as us, to help and support early 
childhood education in Indonesia.

53,000

products donated to key NHS workers

133,000

children participating in Cussons Bintang Kecil (Little Star)

GovernanceFinancial StatementsStrategic Report 38

SUSTAINABILITY CONTINUED

Australia
FIGHTING HUNGER 
IN AUSTRALIA

Nigeria
PZ CUSSONS NIGERIA 
FOUNDATION

We are a proud national partner of Foodbank, Australia’s 
largest food relief organisation. Following the 
unprecedented devastation caused by bushfires across 
large parts of Australia in early 2020, food insecurity was 
only heightened by the pandemic.

In response, Foodbank sourced 48.8 million kgs of food 
and groceries in 2020, reaching three million people.

Over the past 12 months, our donations of products across 
the baby food, yoghurt and cleaning categories have 
helped many local communities impacted by Covid-19, 
including the suddenly unemployed, seniors in isolation 
and struggling families. 

Our contributions in 2020 provided 51,300 meals and 
17,200 kgs of non-food items.

The PZ Cussons Nigeria Foundation has been improving 
quality of the life across Nigeria since 2007. The foundation 
funds and implements projects dedicated to the 
development of better transport links and roads, potable 
water, sanitation, health and education, with a focus on 
sustainable, innovative and replicable solutions.

During the year, the foundation undertook a number 
of projects including the construction of chemistry and 
biology laboratories at Ganaka Memorial Girls College, 
Plateau State. The original structure was completely 
dilapidated and unfit for human habitation. This project 
now complements the school’s effort to provide a 
conducive learning environment for the students and  
the promotion of science subjects in the community. 

Furthermore, the foundation constructed a shea butter 
processing centre for a women's cooperative society in 
Niger State and undertook the repair and renovation of 
the administration, pharmacy and laboratory buildings 
and supply of laboratory equipment at Chanchaga Leprosy 
Hospital in Minna, Niger State.

17,200kg

non-food items contributed

Over 100

projects completed since inception

PZ Cussons plc Annual Report and Financial Statements 2021COVID-19 RESPONSE

39

OUR RESPONSE TO THE COVID PANDEMIC

Covid-19 continued to be a defining feature of FY21 and affected every part of our business. 

It has impacted not just the health of our employees and their loved ones, but everything from consumer demand 
and changes in the way consumers shop, to more flexible and dynamic ways of working for employees and the 
smoothness with which our global supply chain functions.

We are proud of the way that we have adapted to the pandemic and the way in which we have focused on ensuring 
that our most trusted brands were available to consumers during a time of great need. As vaccination efforts 
around the world continue to move forward, we are looking ahead to navigate the continued volatility and 
challenges of FY22 with agility and resilience. 

See below how we adapted to Covid-19 throughout the business.

Key reads

How Covid-19 affected our business as a whole
Chief Executive's review

How we supported our employees throughout the pandemic
Sustainability – People

How our supply chain responded to Covid-19
Sustainability – Supply Chain

How we engaged with our communities during the pandemic
Sustainability – Communities

How the Board considered the impact of Covid-19
Section 172 statement

See more online at
www.pzcussons.com

6

28

34

37

24

GovernanceFinancial StatementsStrategic Report 40

NON-FINANCIAL INFORMATION

In order to comply with the non-financial reporting requirements contained 
in sections 414CA and 414CB of the Companies Act 2006, a summary of our 
relevant policies and outcomes, together with references to where further 
information on these matters can be found, is detailed below.

Details of our business model can be found on page 8, our non-financial 
KPIs on page 45 and our principal risks on pages 58 to 61. Details of our 
employees can be found on pages 28 and 29 and in the report of the directors 
on page 110.

Business, governance and ethics 
We are committed to compliance 
with relevant laws and regulations 
in all the countries where we do 
business and we do not tolerate 
corruption in any part of PZ 
Cussons. We operate in a business 
environment which is open, 
honest and fair with our suppliers, 
customers and business partners. 

Code of Ethical Conduct
Summary of policy

Our ethical principles require that 
we show respect and integrity in our 
dealings with all our stakeholders.

The safety of our consumers remains 
a top priority for the Group and we 
apply standards and protocols that 
meet or exceed legal requirements in 
order to ensure consumer safety or 
to respond to consumer concerns.

The policies and standards which 
govern our approach include:

•  Code of Ethical Conduct
•  Modern Slavery Act Statement
•  Supplier Code of Conduct
•  Animal Testing Policy

The Code of Ethical Conduct (the ‘Code’) sets out the Company’s statement of 
ethical principles and the behaviours expected across the business. It provides 
rules and guidance to ensure the Company complies with the UK Bribery Act 
and equivalent legislation in other countries. The Code applies to all employees, 
contractors, Directors and senior management as well as joint venture partners, 
suppliers, agents, consultants and advisors. The Code details the Company’s  
zero tolerance of all forms of bribery and corruption and prohibits the payment 
of bribes, kickbacks and facilitation payments. It sets out thresholds and 
reporting processes for gifts and hospitality and a framework for charitable 
and political contributions. The Code also sets out the Company’s position on 
animal testing, anti-slavery and forced labour, supply chain due diligence, the 
Company’s responsibilities towards its employees, the prevention of financial 
crime and the protection of whistleblowers.

The Code is supported by a number of other policies which are set out in detail  
in the Audit & Risk Committee Report on page 78.

Modern Slavery Act Statement and Supplier Code of Conduct
Summary of policy

The Company’s Slavery and Human Trafficking Statement sets out our 
commitment to integrity of our supply chain, supported by our Supplier Code 
of Conduct and procurement policies to ensure that we do not engage directly 
or indirectly with slavery or human trafficking. Our Supplier Code of Conduct 
incorporates the Modern Slavery Act statement and mirrors our ethical principles 
set out in the newly launched Code of Ethical Conduct, requiring our suppliers 
to adhere to the same standards to which we hold ourselves. The Company’s 
policy is to only contract with suppliers who are willing to adhere to our ethical 
principles. Our suppliers confirm compliance with relevant laws and regulatory 
standards in all countries in which we operate. Our Procurement Employees’ Code 
of Conduct, under the umbrella of the Code of Ethical Conduct, contains guidance 
for employees in our procurement function on our values and appropriate 
business practices. Suppliers submit to periodic audits and are encouraged to 
submit to third-party rating programmes such as SEDEX. We are reviewing and 
improving due diligence processes for high-risk suppliers, to ensure we have 
reasonable and proportionate checks and properly mitigate supplier risks.

Policy management and embedding

The Code was launched in April 2021 and 
replaced the Anti-Bribery and Corruption 
Policy which had been introduced the year 
before. Online training has been completed 
by the Board, the ELT and office-based 
workers in all our markets. As the Code 
has been recently launched, a review of its 
effectiveness has not yet been possible 
and the Company has not yet adopted 
specific KPIs in relation to it, however we 
have already noted positive feedback on 
the training and the level of reporting 
and questions flowing from it have been 
encouraging. 

Policy management and embedding

The Company has enhanced the due 
diligence process for new suppliers, 
requiring adherence to the Supplier Code 
of Conduct or additional checks to ensure 
equivalence of third-party policies. We have 
finalised a revised framework to categorise 
suppliers as high, medium or low risk with  
a view to deploying a refreshed reasonable 
and proportionate due diligence programme. 
Work on embedding an operating model 
is ongoing. In parallel, we plan to reduce 
the number of suppliers we work with 
to improve governance and control. The 
Company also monitored performance 
against our No Deforestation, No Peat, No 
Exploitation (NDPE) commitment in relation 
to our palm oil business every six months.

PZ Cussons plc Annual Report and Financial Statements 202141

Animal Testing Policy
Summary of policy

The Company’s statement against animal 
testing is set out in the sustainability section 
of our corporate website. We are opposed to 
all forms of animal testing in the development 
and marketing of our products. We do not test 
ingredients on animals nor do we commission 
or request any of our suppliers or associates to 
test ingredients on animals.

Policy management and embedding

Our Supplier Code of Conduct includes mandatory compliance with 
our animal testing principles. We require that suppliers do not conduct 
nor ask a third party to conduct any animal testing on ingredients or 
finished products. The Company reserves the right to terminate supplier 
relationships if our ethical standards are not adhered to. During FY21, the 
Company did not maintain any specific KPIs other than in relation to level  
of acceptance of our Supplier Code of Conduct as mentioned above.

Sourcing 
We recognise that the responsible 
sourcing of ingredients and materials 
is one of the most effective ways 
that PZ Cussons can support our 
ESG ambitions and environmental 
performance - see page 34. 

We are focused on checking value 
alignment with suppliers through our 
Supplier Code of Conduct. During the 
year we have significantly increased 
deployment of the Code. We have 
greatly improved traceability and 
NDPE on palm oil and are broadening 
our approach to include paper in 
our list of certified sourcing. We 
are improving the transparency 
of our supply base with planned 
improvements to our third-party 
risk management framework and 
compliance processes on anti-bribery 
and corruption and modern slavery.

It is already clear that our 
B Corporation journey will extend  
our work in our supply base.

Consumer safety 
Our mission is to continually improve 
our assurance of consumer safety. 
The regulatory approach we take 
across the whole Group provides 
a strong foundation. 

With ISO9001 accreditation in our 
manufacturing sites providing a strong 
basis for continuous improvement 
and using ISO10377, the standard  
for consumer safety, as a structure  
to assess and improve ourselves, 
each region has a common method 
of working to protect the consumer. 

Our culture, our competencies, 
the way we design products, the 
materials we use and the ways 
we manufacture all contribute to 
consumer safety as much as the way 
we communicate to and support 
users of our products.

The 12 pillars of consumer safety 
through ISO10377 are regularly 
measured, any improvements 
required are identified and actioned 
to continually improve our assurance 
and focus on consumer safety.

The environment
We recognise that business has 
an impact on the environment. 
As such, we have an obligation to 
play a part in conserving the planet’s 
precious natural resources and 
in safeguarding the environment 
for future generations, as well as 
ensuring that we limit any negative 
impact on our communities and 
our customers. We measure and 
disclose various data in respect of 
our environmental performance 
including carbon emissions, water 
usage and landfill waste and we are 
committed to future disclosure of 
information relating to our use of 
plastic across the business.

We maintain a number of 
environmental, quality and health 
and safety policies which govern  
our approach, as well as participating 
in the Carbon Disclosure Project. 

For more information on our 
environmental policies, including 
a summary of our commitments, 
our KPIs and performance, see 
page 30.

Community and charity
We are committed to contributing 
to positive change in society. 
Helping and supporting our local 
communities and improving the living 
conditions and life chances of our 
neighbours are a key feature of how 
we do business around the world.

The Code of Ethical Conduct, 
discussed above, sets out certain 
customary procedures and principles 
to ensure that any charitable 
donations are made to ethical and 
responsible organisations that are 
free from political or other conflicts 
of interest.

Details of our business model can 
be found on page 8

See our non-financial KPIs  
on page 45

See our principal risks on  
page 58

GovernanceFinancial StatementsStrategic Report  
42

PZ Cussons plc Annual Report and Financial Statements 2021HOW WE MEASURE OUR PROGRESS

43

FINANCIAL

Revenue

£603.3m

Definition 
Revenue net of discounts, 
rebates and sales taxes  
(does not include JV revenue)

Adjusted profit before tax 
from continuing operations £m

£68.6m

£603.0m

£587.2m

£603.3m

£63.2m

Profit before tax from 
continuing operations £m

£43.6m

£63.2m

Definition 
Profit from continuing 
operations before tax  
after adjusting items3

2019

£18.3m
20202

2021

Why we measure 
Important statutory measure 
of profit from continuing 
operations

2019

2020

2021

Why we measure 
Sustainable revenue growth 
is a key strategic ambition

£72.3m

£61.8m

£68.6m

2019

2020

2021

Basis of calculation

Definition 
Profit from continuing 
operations before taxation  
and adjusting items3

Why we measure 
The key measure of profit 
used for internal and external 
targets and incentives

Profit before tax from 
continuing operations

Adjusting items3

Adjusted profit before tax 
from continuing operations

2019  
£m

20202  
£m

2021  
£m

43.6

28.7

18.3

43.5

63.2

5.4

72.31

61.81

68.6

Average net working capital 
(NWC) as % of revenue 

7.1%

18.9%

17.5%

2019

2020

7.1%

2021

Definition 
Monthly average of NWC 
(defined as trade receivables 
and inventory less trade 
payables) as a % of revenue

Why we measure 
Indicator of the working capital 
(stock, debtors, creditors) 
required to support the 
sales that we make

Basis of calculation

Average net working capital

Total revenue

2019  
£m

114.1

603.0

2020  
m

102.5

587.2

2021  
£m

42.9

603.3

Average NWC as % of revenue

18.9%

17.5%

7.1%

Net debt (excluding lease 
liabilities) £m

£(30.7)m

2019

2020

2021

£(30.7)m

£(49.2)m

£(153.8)m

Basis of calculation

2019  
£m

2020  
£m

Definition 
Cash, short-term deposits and 
current asset investments, 
less bank overdrafts and 
borrowings

Why we measure 
Indicator of the overall debt 
position of the Company and 
a way to evaluate the financial 
fitness of the Group

Cash and short-term deposits

51.9

78.7

Overdrafts

Current asset investments

–

0.3

(1.2)

0.3

Borrowings

(206.0)

(127.0)

(118.0)

Net debt  
(excluding lease liabilities)

(153.8)

(49.2)

(30.7)

2021  
£m

87.0

–

0.3

Adjusted basic EPS 
from continuing operations

13.12p

13.58p

12.17p

13.12p

2019

2020

2021

Basis of calculation

Definition 
Basic earnings per share from 
continuing operations adjusted 
for the impact of adjusting items3

Why we measure 
A key indicator of value 
enhancement to shareholders

Basic earnings per share

Impact of adjusting items3

Adjusted basic earnings  
per share

2019  
pence

20202  
pence

2021  
pence

7.75

5.83

3.01

9.16

8.37

4.75

13.58

12.17

13.12

1.  Please refer to page 53 for reconciliation of Alternative Performance Measures to statutory results.

2.  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c on page 136.

3.  Further details on adjusting items are set out in note 3 on page 152.

GovernanceFinancial StatementsStrategic Report 44

HOW WE MEASURE OUR PROGRESS CONTINUED

FINANCIAL CONTINUED

Basic EPS from  
continuing operations

8.37p

7.75p

8.37p

2019

3.01p

2020

2021

(Loss)/Profit for the year

£(16.6)m

£25.4m

£19.7m

2019

2020

2021

£(16.6)m

Definition 
Basic earnings per share  
from continuing operations

Why we measure 
A key indicator of value 
enhancement to shareholders

Definition 
Profit or loss after tax  
from all operations

Why we measure 
Measures operating 
performance of the Company

Dividend per share

6.09p

Definition 
Dividend per share

Adjusted operating margin % 
from continuing operations 

11.8%

Definition 
Operating profit from 
continuing operations  
before adjusting items3,  
as a % of revenue

8.28p

5.80p

6.09p

2019

2020

2021

Basis of calculation

2019

2020

2021

Why we measure 
Dividend growth is a key 
performance indicator  
in terms of tangible  
return to shareholders

Dividend payment to 
shareholders (£m)

Number of shares (millions)

Dividend per share (pence)

34.6

418

8.28

24.2

418

5.80

25.5

418

6.09

13.0%

11.2%

11.8%

2019

2020

2021

Basis of calculation

Why we measure 
Indicator of the return on 
sales prior to adjusting items3, 
financing and taxation costs 

Adjusted3 operating profit  
from continuing operations

Revenue

2019  
£m

2020  
£m

2021  
£m

78.5

65.9

71.0

603.0

587.2

603.3

Adjusted operating margin 
from continuing operations (%)

13.0%

11.2%

11.8%

133.3%

Free cash flow conversion % 

67.7%

70.4%

70.4%

Definition 
Cash generated from 
operating activities less 
capital expenditure as  
a % of adjusted EBITDA

2019

2020

2021

Basis of calculation

2019

20202

2021

Why we measure 
Free cash flow conversion is 
a key performance indicator 
in terms of demonstrating 
the Group’s ability to convert 
earnings into cash

Adjusted EBITDA from 
continuing operations1

Free cash flow1

101.6

91.4

68.8

121.8

91.6

64.5

Free cash flow conversion rate

67.7% 133.3%

70.4%

1.  Please refer to page 53 for reconciliation of Alternative Performance Measures to statutory results.

2.  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c on page 136.

3.  Further details on adjusting items are set out in note 3 on page 152.

PZ Cussons plc Annual Report and Financial Statements 202145

STRATEGIC

Must Win Brand  
Revenue Growth

11.0%

11.0%

9.5%

1.9%  

2019

2020

2021

Basis of calculation

Definition 
The growth of revenues 
generated from our  
Must Win Brands (MWB)

Why we measure 
Must Win Brands are key 
to our strategic ambition 
of sustainable, profitable, 
revenue growth

MWB revenue reporting year

MWB revenue prior year

% growth

2019  
£m

2020  
£m

2021  
£m

246.5

241.8

269.8

246.5

299.4

269.8

1.9% 

9.5% 

11.0%

Gross profit margin from 
continuing operations

39.3%

39.5%

39.3%

38.7%

2019

2020

2021

Basis of calculation

2019

2020

2021

Definition 
from continuing operations, 
gross profit as a percentage  
of revenue

Why we measure 
Gross profit margin is key  
to demonstrating progress  
on price / mix growth

Revenue from continuing 
operations (£m)

Gross profit from continuing 
operation (£m)

Gross profit margin from 
continuing operation

603.0

587.2

603.3

238.0

227.0

236.9

39.5%

38.7%

39.3%

Carbon emissions total 
absolute tonnes of CO2e 

47,755

Definition 
Total absolute tonnes of CO2e

61,432

50,401

47,755

2019

2020

2021

Why we measure 
To monitor the impact of our 
operations on the environment

NON-FINANCIAL

0.13

Health & safety LTIFR

0.04

Definition 
Lost Time Incident Frequency 
Rate (LTIFR) is the number of 
health & safety occurrences 
which result in one or more days’ 
absence from work (excluding 
the day of the incident) per 
200,000 hours worked

Grams of plastic  
per kg finished good

87

Definition 
Grams of plastic per kilogram 
of finished goods sold

0.06

2019

2020

0.04
2021

Why we measure 
To monitor the safety 
of our operations

72

76

87

2019

2020

2021

Basis of calculation

2019

2020

2021

Why we measure 
To monitor the progress 
against our Plastic Promise 
commitment to minimise waste 
and increase recyclability

Total plastic (metric tonnes)

20,983

20,176

20,012

Total finished goods sold  
(metric tonnes)

Grams of plastic per kg 
finished good

292,558 263,809

230,675

72

76

87

GovernanceFinancial StatementsStrategic Report 46

BUSINESS REVIEW
BUSINESS REVIEW

GROWTH ACROSS  
ALL OF OUR REGIONS
Driven by Must Win Brand performance

Europe & the Americas

4.8%1

Revenue

£216.9m

(2020: £208.0m)

Group percentage  
of revenue

36.0%

(2020: 35.4%)

Revenue for Europe & the Americas at £216.9m (2020: 
£208.0m) grew by +4.8% versus the prior year, with 
adjusted operating profit declining (3.5)% to £52.1m  
(2020: £54.3m). Statutory operating profit, of £51.0m,  
was +4.1% ahead of the prior year due to adjusting items  
in the prior year relating to the Group pension recharge.

Despite the volatility caused by the Covid-19 pandemic, the 
UK Personal Care business’ revenue grew +1.0%, driven by 
demand for Carex. The Carex brand is the market leader for 
both liquid hand wash and hand sanitiser with a 36% share 
of the combined category which grew 45%. Carex showed 
strong revenue growth versus the prior year driven by strong 
product and format innovations and a number of successful 
marketing campaigns.

Original Source revenue showed marginal decline in 
the year. Although the core Original Source proposition 
achieved double-digit growth, this was offset by retailers 
delisting some non-core ranges. However, the launch of 
the new I'm Plant Based innovation range, a new micro 
plastic-free formulation with more eco-friendly packaging, 
is addressing the growing consumer trend for more 
sustainable products and early signs are encouraging.

Imperial Leather was adversely impacted by the strategic 
decision to prioritise Carex manufacturing in the UK,  
with the brand declining as a result. However, work is  
well underway to significantly reposition the brand to 
ensure renewed relevance for our target consumers.

Both the above personal care brands were held back by 
softness in the washing and bathing category during the 
Covid-19 lockdowns. 

We have seen strong performance in our business with 
grocery retailers this year. As we continue to invest behind 
strategic grocery partnerships, they currently account 
for 50% of our total customer base, and where we hold 
a 24% share in the UK washing and bathing category. In 
e-commerce, we have also had a strong year, growing our 
business ahead of the category and gaining market share. 
We have focused on our digital shelf, creating mobile-first 
imagery, and on ensuring availability as more consumers 
moved to shop online during the pandemic. In the impulse 
channel, we have recognised the importance of the on-the-
go hygiene occasion as society emerges from lockdown and 
have focused on driving innovation and gaining distribution.

Beauty revenue grew significantly this year despite the 
challenges of Covid-19, with double-digit growth driven 
by strong performances from St.Tropez in the US and 
Sanctuary Spa in the UK. 

St.Tropez performed very well, particularly in the second 
half following the successful Ashley Graham collaboration, 
launched in February 2021. After major disruption to 
retail channels in the first half, the US market has quickly 
recovered and we have delivered double-digit growth. 

Sanctuary Spa has also had a very strong year, also 
achieving double-digit growth. During the pandemic, its 
products have met the at-home consumer indulgence 
occasion, including the innovative new wellness collection. 
Growth has also resulted from expanding distribution to 
more retailers and outlets, enabling more of our consumers 
to buy Sanctuary Spa wherever they choose to shop. 

Across both brands there has been a deliberate and 
successful shift to digital, with digital sales now accounting 
for 38.7% of total sales. The growth has been driven by  
an increase in digital and social marketing and the launch,  
in June 2020, of our direct to consumer websites. 

It proved a challenging time for our hair brands, with hair 
salons closed for much of the year. However, we have 
shifted to online to support our brands where possible 
and extended distribution for Charles Worthington.

1  Growths presented at constant currency. See page 48 for comparisons at reported currency.

PZ Cussons plc Annual Report and Financial Statements 2021Asia Pacific

1.7%1

Revenue

£187.2m

(2020: £185.2m)

Group percentage  
of revenue

31.0%

(2020: 31.5%)

Revenue at £187.2m (2020: £185.2m) grew by +1.7%,with 
adjusted operating profit at £20.7m (2020: £18.5m), an 
increase of 15.0%. Statutory operating profit, of £20.8m, 
compares to a loss in the prior year due to the prior year 
charge of £(36.6)m related to the impairment of the 
five:am and Rafferty’s Garden brands in Australia.

In Indonesia, we maintained steady revenue growth 
despite the impact of the Covid-19 pandemic on 
consumers and retail channels. Cussons Baby, our Must 
Win Brand, remains a market leader. We maintained our 
brand investment and successfully relaunched our baby 
powder, one of our top three categories.

We are gaining share across a range of categories, 
including shampoos, hair lotion and cologne. The 
strategy to drive higher margin categories including hair 
care and creams continues, contributing to an overall 
improved margin for our Baby business, in addition to 
price increases and a favourable channel mix. Challenges 
in modern trade channels such as department stores 
due to Covid-19 restrictions meant the majority of our 
growth came from by traditional trade channels, including 
corner stores and markets, with expanded distribution 
contributing to that success.

47

In Australia and New Zealand, we saw significant growth 
in our Homecare portfolio due to increased consumption 
of hygiene products, while growth in our Beauty brands 
was held back given social lockdown and travel restrictions 
but did show solid growth. Our flagship Morning Fresh 
brand led the growth with a strengthened market share 
position, up to a 45% share in Australia. 

This was driven by Revenue Growth Management 
initiatives with retailers, new product launches into the 
adjacent categories of multi-purpose kitchen sprays and  
a 2in1 dish and hand wash product line. It was also back  
on TV after four years with a new advertising campaign.

The second half of the year also saw a major restage of 
our Radiant laundry detergent brand, moving to a more 
competitive promotional mechanic on our core range, 
combined with the launch of premium ranges within the 
Woolworths account. The Rafferty’s Garden baby food 
business continued to grow and gained market share, 
fuelled by innovation and expanded product ranging. 

In New Zealand, we transitioned to a fully outsourced 
distributor model for our homecare, personal care 
and baby food categories. We appointed DKSH New 
Zealand Limited as our exclusive distributor, bringing 
with them a strong track record. The overall transition 
to the distributor model has been a success and we 
look forward to growing the business with DKSH in the 
short- and long-term.

As part of the new strategy to prioritise our Must Win 
Brands in the Hygiene, Baby and Beauty categories, and to 
reduce complexity, we completed the sale of our five:am 
yoghurt business on 4 June 2021.

GovernanceFinancial StatementsStrategic Report 48

BUSINESS REVIEW CONTINUED

Africa

16.2%1

Revenue

£192.6m

(2020: £187.5m)

Group percentage  
of revenue

31.9%

(2020: 31.9%)

Revenue at £192.6m (2020: £187.5m) grew by +16.2% versus 
the prior year, driven primarily by Nigeria, with an adjusted 
operating profit of £10.7m (2020: loss £(7.6)m). Growth was 
broad-based, beyond Nigeria, with all markets in growth 
driven by strong performance across our Must Win Brands 
and improved profitability in our PZ Wilmar joint venture. 
Statutory operating profit, of £9.0m, compares to a loss 
of £(2.9)m in the prior year. The adjusting items in the year 
related to the Nigeria simplification project.

Premier grew revenue, despite the toilet soap category 
declining by (6)%. Premier remains the best-selling cooling 
sensorial soap and family soap in Nigeria, outperforming 
the competition in terms of penetration and distribution 
gains. 

Revenue (£m)

Europe & the Americas

Asia Pacific

Africa

Central

Adjusted^ operating profit/(loss) (£m)

Europe & the Americas

Asia Pacific

Africa

Central

Operating profit/(loss) (£m)

Europe & the Americas

Asia Pacific

Africa

Central

Joy also grew its revenue, with smaller pack sizes meeting 
consumer needs in light of shrinking disposable income 
and rising inflation. 

Morning Fresh grew significantly in the year and gained 
share. A strong trade and consumer promotion strategy 
resulted in increased frequency of purchase and  
consumer loyalty. Morning Fresh continues to optimise  
its distribution, especially in modern trade channels.

Cussons Baby performed very well in Nigeria, growing 
versus the prior year despite the shrinking economy, 
from brand building initiatives that drive both trial and 
increased penetration, plus innovation in the form of a 
new gift pack. 

Growth across most portfolio brands with Electrical,  
Stella and Canoe in Nigeria all in double-digit growth.

Our palm oil joint venture, PZ Wilmar, improved its 
profitability versus the prior year primarily due to 
increased distribution. Devon King's and Mamador are  
the number 1 and number 3 brands in the cooking oil 
market respectively.

Aligned to our new strategy, we completed the disposal of 
Nutricima, our Nigerian milk business, in September 2020.

Additional simplification initiatives have also been 
completed, with the closure of our Coolworld retail 
electrical stores in the first half of FY21, and the ongoing 
review of the product portfolio, route to market, 
organisational design, infrastructure and assets. 

2021

216.9

187.2

192.6

6.6

603.3

2021

52.1

20.7

10.7

(12.5)

71.0

2021

51.0

20.8

9.0

(15.2)

65.6

2020

208.0

185.2

187.5

6.5

587.2

Reported 
% change

Constant currency 
% change

+4.3%

+1.1%

+2.7%

+1.5%

+2.7%

+4.8%

+1.7%

+16.2%

+3.1%

+7.1%

Restated*  
 2020

Reported 
% change

Constant currency 
% change

54.3

18.5

(7.6)

0.7

65.9

(4.1)%

+11.9%

+241%

(1886)%

7.7%

(3.5)%

+15.0%

+262%

+2183%

7.6%

Restated*  
 2020

Reported 
% change

Constant currency 
% change

49.3

(19.3)

(2.9)

(4.7)

22.4

+3.4%

+208%

+410%

(223)%

+193%

+4.1%

+197%

+475%

(217)%

+222%

^  Adjusting items are detailed in note 3.

*  The results for the year ended 31 May 2020 have been restated. Further detail is contained within note 1c.

1 

 Growths presented at constant currency.

PZ Cussons plc Annual Report and Financial Statements 2021  
49

FINANCIAL REVIEW

Operational
•  Organic2 revenue growth of +7.1% 
(at constant currency), with all 
geographic regions and our core 
categories of Hygiene, Baby and 
Beauty all in growth.

•  Must Win Brands revenue grew +11% 
(at constant currency), with 7 of the 
8 brands in growth. Carex revenue 
doubled, reflecting the increased 
size of the hand hygiene category in 
the UK and our continued market-
leading position. Original Source 
in the UK declined only (1)%. On a 
two-year cumulative basis, Must 
Win Brands revenue grew +21%.
•  Portfolio Brands revenue grew 

+3% (at constant currency), driven 
by growth in Electricals in Nigeria, 
partially offset by declines in 
Imperial Leather and the, now 
disposed of, five:am yoghurt 
business.

•  Gross margin increased +60bps  
to 39.3%, supported by positive 
price / mix improvements in each 
of our core categories.

•  Marketing investment increased 
by over 40% versus the prior year, 
with all the increase dedicated to 
Must Win Brands.

•  Adjusted operating margin 
increased +60bps to 11.8%.

Financial
•  The loss after tax of £(16.6)m, 

compared to a profit of £19.7m  
in the prior year, is due to a loss 
from discontinued operations.
•  Loss from discontinued operations 
of £(51.6)m was attributable to 
the pre-tax loss on disposal of 
Nutricima of £(40.7)m (including 
the impact of recycling of historical 
foreign exchange losses of  
£(39.9)m), associated tax expenses 
of £(5.2)m, the loss after tax of 
Nutricima to the date of disposal 
of £(4.8)m and losses of £(0.9)m 
associated with the disposal of 
Luksja which took place in the  
prior year.

•  Basic earnings per share, showing 
a loss of (3.97)p, reflects the loss 
from discontinued operations.
•  Profit before tax from continuing 

operations of £63.2m, compares to 
a profit of £18.3m in the prior year, 
explained by the impairments of 
the Australian brands five:am and 
Rafferty’s Garden in the prior year.

•  Adjusted profit before tax from 

continuing operations of £68.6m, 
up +11.0% versus the prior year  
and ahead of consensus, driven  
by broad-based revenue growth 
and improved operating margin. 

•  Adjusted basic earnings per  

share from continuing operations, 
at 13.12p, up +7.8% versus the  
prior year.

•  The balance sheet continued 
to strengthen, with net debt1 
excluding lease liabilities of 
£30.7m, down further in the fourth 
quarter, and lower than the £49.2m 
at the same point in the prior year.
•  A final dividend of 3.42p, making 
a total of 6.09p for the full year. 
This +5% increase in total dividend 
reflects the Board’s confidence  
in the Group’s financial resilience 
and future growth prospects.

A WORD FROM OUR CHIEF 
FINANCIAL OFFICER

“We returned the business 
to revenue growth, with 
price /mix improving gross 
margin and allowing us to 
increase our marketing 
investment behind our Must 
Win Brands. We also made 
progress in refocusing our 
portfolio against our strategic 
priorities, with the disposal of 
both the Nutricima milk and 
five:am yoghurt businesses. 
The 5% increase in the total 
dividend reflects the Board’s 
confidence in the Group’s 
financial resilience and  
future growth prospects.”

Sarah Pollard
Chief Executive Officer

1 

2 

 Please refer to page 43 for definition of 
net debt.

 Revenue growth on a like-for-like organic 
basis, after the impact of acquired and 
disposed of brands or businesses, as well 
as at constant currency.

GovernanceFinancial StatementsStrategic Report 50

FINANCIAL REVIEW CONTINUED

Europe & the Americas
•  Strong demand for Hygiene products has been 

complemented by strong revenue growth in our Beauty 
brands through the second half of the financial year, 
resulting from increased brand investment, successful 
activations and improved distribution.

•  Revenue growth of +4.8% (at constant currency) was 
driven by significant growth in St.Tropez, supported 
by the successful Ashley Graham influencer campaign 
in the US, and Sanctuary Spa, which has seen strong 
e-commerce performance.

•  Carex revenue grew strongly versus the prior year, 

despite the comparison with strong demand in Q4 of 
FY20, with continued demand for both hand sanitiser and 
hand wash. Despite increased competitor activity, Carex 
remains the UK market leader for both hand sanitiser and 
hand wash with a 36% share of the combined category.

•  Revenue from Original Source and Imperial leather 
declined in the year, due to softness in the washing  
and bathing category since the beginning of the 
Covid-19 lockdowns and some deliberate production 
choices to protect Carex supply.

•  Adjusted operating profit, of £52.1m, was (3.5)% below 
the prior year (at constant currency) with improved 
profitability in Beauty partially offsetting a decline in 
UK Personal Care due to increased brand investment, 
fuelling strong Carex revenue growth and an increase in 
the brands’ spontaneous awareness to 49% (2020: 43%).

•  Statutory operating profit, of £51.0m, was +4.1%  

ahead of the prior year (at constant currency) due to 
adjusting items in the prior year related to the Group 
pension recharge.

Asia Pacific
•  Revenue growth of +1.7% (at constant currency), across 
both the key markets of Indonesia and Australia / New 
Zealand.

•  All our Must Win Brands grew, including Cussons Baby in 
Indonesia and Morning Fresh in Australia / New Zealand.
•  Cussons Baby in Indonesia remains a market leader, due 
to maintained brand investment and the relaunch of our 
baby powder product range.

•  Morning Fresh in Australia increased its market share, 
was back on TV with a new advertising campaign after 
four years and launched new innovations into adjacent 
kitchen hygiene categories.

•  Adjusted operating profit, of £20.7m, was +15.0% above 
the prior year (at constant currency) and ahead of revenue 
growth due to a reduction in operating costs driven  
by head office restructuring in Indonesia and Australia, 
plus switching to a distributor model in New Zealand.
•  Statutory operating profit, of £20.8m, compares with 
a loss in the prior year due to the prior year charge of 
£(36.6)m related to the impairment of the five:am and 
Rafferty’s Garden brands in Australia.

•  Disposal of the five:am yoghurt brand announced on  

7 May 2021 and completed on 4 June 2021.

Africa
•  Revenue growth of +16.2% (at constant currency)  
with growth across all of Nigeria, Kenya and Ghana. 
•  All Must Win Brands, namely Morning Fresh, Premier, Joy 
and Cussons Baby grew versus the prior year. Morning 
Fresh and Joy also increased their market share.
•  Revenue growth across most Portfolio Brands with 
Electricals, Stella and Canoe in Nigeria all in double  
digit growth.

•  Adjusted operating profit of £10.7m compares with a 
loss of £(7.6)m in the prior year driven by double-digit 
revenue growth and an improved operating profit 
margin.

•  Statutory operating profit of £9.0m compares with a 
loss of £(2.9)m in the prior year. The adjusting items  
in the year relate to our Nigeria simplification project. 
The adjusting items in the prior year primarily related  
to accounting for investment properties in Ghana.
•  Our Palm Oil joint venture, PZ Wilmar, improved its 
profitability versus the prior year primarily due to 
increased distribution. Devon King’s and Mamador  
are the number 1 and number 3 brands in the cooking 
oil market, respectively.

•  Disposal of Nutricima, our Nigerian milk business on 
28 September 2020, resulting in a post tax loss from 
discontinued operations of £(50.7)m.

•  Additional simplification initiatives completed, with  
the closure of our Coolworld retail electrical stores in 
the first half, with the review of the product portfolio, 
route to market, organisational design, infrastructure 
and non-core assets ongoing. 

Central
•  Adjusted operating loss of £(12.5)m compares with  

a profit of £0.7m in the prior year.

•  Statutory operating loss of £(15.2)m, including the 
£2.4m non-cash impairment of the investment in  
Wilmar PZ International Pte Limited, treated as an 
adjusting item.

•  The increased costs include investments in resources 
and capabilities to develop, deploy and deliver against 
our new strategy. These include investments in Revenue 
Growth Management and digital and the bolstering of 
the Executive Leadership Team.

•  Additionally, driving the increased cost, is the 
reinstatement of the annual bonus for Group 
employees, not paid in recent years due to poor 
business performance historically.

•  Central costs also includes some global business units 
that support local markets, for example our in house 
fragrance centre of excellence Seven Scent and our 
procurement hub in Singapore. Notably in FY21, certain 
restrictions imposed by the Nigerian government and 
central bank prevented us fully utilising these internal 
services, and as such, they were loss making.

PZ Cussons plc Annual Report and Financial Statements 202151

 Constant 
currency % 
change(1)

+7.1%

+7.6%

Financial highlights 

Adjusted measures

Year ended  
31 May 2021

Restated*  
Year ended  
31 May 2020

 Reported % 
change

Revenue from continuing operations

£603.3m

£587.2m

Adjusted(2) operating profit from continuing operations

Adjusted(2) profit before tax from continuing operations

Adjusted(2) basic EPS from continuing operations

£71.0m

£68.6m

13.12p

£65.9m

£61.8m

12.17p

Net debt(3) 

Statutory measures

Operating profit from continuing operations

Profit before tax from continuing operations

Profit after tax from continuing operations

(Loss)/Profit after tax from discontinued operations

(Loss)/Profit after tax

Basic (loss)/earnings per share (‘EPS’)

Total dividend per share

£(30.7)m

£(49.2)m

£65.6m

£63.2m

£35.0m

£(51.6)m

£(16.6)m

(3.97)p

6.09p

£22.4m

£18.3m

£8.8m

£10.9m

£19.7m

5.62p

5.80p

+2.7%

+7.7%

+11.0%

+7.8%

+193%

+245%

+298%

(573)%

(184)%

(171)%

5.0%

(1)  Revenue growth on a like-for-like organic basis, after the impact of acquired and disposed of brands or businesses, as well as at constant currency.

(2)  Adjusting items are detailed in note 3.

(3)  Net debt is defined as cash, short-term deposits and current asset investments, less bank overdrafts and borrowings. It does not include IFRS 16 lease 

liabilities (refer to page 43 for a definition of net debt).

*   The results for the year ended 31 May 2020 have been restated. Further detail is contained within note 1c.

Basis of preparation
The accounting policies applied in our Financial 
Statements are explained in full within our FY21 Annual 
Report and Financial Statements. The Directors continue 
to adopt the going concern basis in preparing the 
accounts on the basis that the Group’s strong liquidity 
position is sufficient to meet the Group’s forecasted 
funding needs, including those modelled in a downside 
case. Please see page 56 for further detail.

The discontinued operations presented predominantly 
reflect Nutricima Ltd, the assets of which were disposed 
of on 28 September 2020. The loss from discontinued 
operations of £(51.6)m was attributable to the pre-tax  
loss on disposal of Nutricima of £(40.7)m (including the 
impact of recycling of historical foreign exchange losses  
of £(39.9)m), associated tax expenses of £(5.2)m, the loss 
after tax of Nutricima to the date of disposal of £(4.8)m  
and losses of £(0.9)m associated with the disposal of 
Luksja which took place in the prior year. Further detail  
is available in note 28.

On 4 June 2021, PZ Cussons plc completed the sale of the 
assets associated with five:am, which was the Group’s 
yoghurt business in Australia. On this date, the control 
of the assets passed to the acquirer, Barambah Organics. 
The results of five:am have not been reported within 
discontinued operations as the disposal of five:am does 
not represent a disposal of a major line of business or an 
exit from a geographic area of operation.

In our Financial Statements we use alternative performance 
measures that are not recognised under IFRS. These metrics 
are used to allow the readers of the Financial Statements 
to obtain a more consistent comparison of the underlying 
performance of the Group by adjusting for certain items 
which, if included, could distort the understanding of the 
Group’s performance and comparability between periods. 
The same measures are used by management for planning, 
budgeting and reporting purposes and for the internal 
assessment of operating performance across the Group. 
The adjusted presentation represents a change from the 
Group’s previous practice of reporting exceptional items, 
and will be adopted on a consistent basis for the purposes 
of the half year and full year reporting going forward. 
Where relevant, comparative IFRS measures have also 
been presented.

Adjusted results are presented before adjusting items 
which in the financial year, on a pre-tax basis, include 
£(40.7)m costs related to the disposal of Nutricima,  
£(3.8)m costs related to Nigeria simplification, £(2.8)m 
costs related to Group and regional restructuring, a net 
£1.2m impact from classification of five:am assets as held 
for sale and £(0.4)m costs related to the disposal of the 
Luksja brand in Poland. Further detail is available in note 3.

The adjusted and statutory results for the financial year 
are presented with variances to the prior year results and 
also as variances between the current and prior period 
on a constant currency basis. The constant currency 
impact has been derived by retranslating the 2020 results 
using 2021 average foreign currency exchange rates. The 
translational impact was a £24.1m loss on revenue, a £0.1m 
gain on adjusted operating profit before tax and a £(2.0)m 
loss on statutory operating profit before tax. 

GovernanceFinancial StatementsStrategic Report  
52

FINANCIAL REVIEW CONTINUED

As a business we continue to make decisions on a geographic 
basis, and the information reviewed by the Chief Operating 
Decision Maker is based on a geographic segmentation 
of the business. Therefore, the financial performance 
discussed below is focused on the performance of the key 
regions. Further detail on the segmental performance is 
detailed in note 2 to the Financial Statements. 

FRC review of 2020 Annual Report and Accounts  
and 2021 Interim Financial Information 

On 22 April 2021 the Company received a letter from the 
Financial Reporting Council (‘FRC’) following a review of 
the Company’s FY20 Annual Report and Accounts. The 
review conducted by the FRC was part of its ongoing 
cyclical review of FTSE listed companies. The review 
conducted by the FRC was based solely on the Group’s 
published FY20 Annual Report and Accounts and does 
not provide any assurance that the Annual Report and 
Accounts are correct in all material respects. 

The FRC letter noted a number of questions and 
observations relating to the Company’s accounts.  
The Company responded to the FRC letter undertaking 
to restate or correct certain disclosures made in the 
Company’s FY20 Annual Report and Accounts and also 
to make certain changes to the Company’s accounting 
policies for subsequent years in order to further improve 
and clarify our financial reporting. The FRC advised the 
company that its review had been satisfactorily closed on 
13 September 2021. Further detail of the FRC’s review and 
the Company’s response can be seen in the Report of the 
Audit & Risk Committee on page 81 and in the Financial 
Statements in note 1c. 

Financial Review 
The statutory loss after tax of £(16.6)m (2020: profit 
after tax of £19.7m) was driven by the £(51.6)m loss from 
discontinued operations which was attributable to the  
pre-tax loss on disposal of Nutricima of £(40.7)m (including 
the impact of recycling of historical foreign exchange 
losses of £(39.9)m), associated tax expenses of £(5.2)m, 
the loss after tax of Nutricima to the date of disposal of 
£(4.8)m and losses of £(0.9)m associated with the disposal 
of Luksja which took place in the prior year. The basic loss 
per share of (3.97)p (2020: earnings of 5.62p) is due to this 
loss after tax. 

Adjusted profit before tax from continuing operations 
of £68.6m, was up +11.0% versus the prior year, driven 
by broad-based revenue growth and improved operating 
margin. Statutory profit before tax from continuing 
operations, of £63.2m, up +245% versus the prior year, is 
further explained by the impairments of the Australian 
brands five:am and Rafferty’s Garden in FY20.

Revenue, at £603.3m, grew +2.7% with all regions and 
our core categories of Hygiene, Baby and Beauty all in 
growth. On a constant currency basis, revenue growth was 
7.1%. Gross margin increased +60bps to 39.3%, supported 
by positive price / mix in each of our core categories. 
Additionally, marketing investment increased by over  
40% on the prior year, with all the increase dedicated to 
Must Win Brands. 

In Europe & the Americas, adjusted operating profit of 
£52.1m was (3.5)% lower than prior year (at constant 
currency). Profit growth in the Beauty business partially 
offset a decline in profit in the UK personal care business 
due to increased brand investment, predominantly 
behind Carex fuelling strong growth and an increase in 
spontaneous awareness to 49%, from 43% the previous 
year. Beauty revenue benefitted from significant growth 
in St.Tropez, supported by the successful Ashley Graham 
influencer campaign in the US with further strong growth 
in Sanctuary Spa.

In Asia Pacific, adjusted operating profit of £20.7m was 
+15.0% higher than prior year (at constant currency). This 
was stronger than revenue growth due to a reduction in 
operating costs driven by regional head office restructuring 
within Indonesia and Australia and switching to a distributor 
model in New Zealand. Revenue growth of +1.7% with both 
key markets of Indonesia and Australia / New Zealand in 
growth. Both markets saw brand investment benefit our 
key brands with market share gains seen in Cussons Baby 
in Indonesia and Morning Fresh in Australia.

Africa adjusted operating profit of £10.7m compares 
with a loss of £(7.6)m in the prior year. The improved 
profitability was due to strong revenue growth, improved 
adjusted operating profit margins and increased 
profit from our joint venture, Wilmar, due to increased 
distribution. Revenue growth (at constant currency) of 
+16.2% with growth across each of Nigeria, Kenya and 
Ghana. Additionally, all Must Win Brands in Africa were  
in growth versus prior year and each increased their 
market share.

Net finance costs of £(2.4)m (2020: £(4.1)m) reduced 
compared to the prior year, reflecting higher interest 
received on cash balances and lower interest paid on 
borrowings due to a reduction in the drawdown on our 
revolving credit facility. The balance drawn down at year 
end was £118m compared to £127m in the prior year. 

Adjusted profit before tax from continuing operations  
of £68.6m (2020: £61.8m) reflects the growth in revenue 
and improved operating margin and the reduced finance 
costs compared to the prior year. The effective tax rate  
on adjusted profit was 21.0% (2020: 23.5%). The reduction 
in tax rate compared to last year is due to the release of 
tax provisions related to tax estimates for items in the  
UK and Nigeria.

Adjusted basic earnings per share from continuing 
operations was 13.12p (2020: 12.17p) up +7.8% versus  
the prior year.

In the year the Group incurred adjusting items which on a 
post-tax basis amounted to a net charge of £(65.5)m. The 
most significant items were related to the loss on disposal 
of Nutricima of £(45.9)m, which has been included in 
discontinued operations, and the deferred tax impact 
of the UK tax rate change of £(14.2)m, costs relating to 
our Nigeria simplification project of £(3.6)m, and costs of 
Group and regional restructuring of £(2.3)m, all of which 
have been included in continuing operations.

PZ Cussons plc Annual Report and Financial Statements 202153

The balance sheet remains strong, with net debt, 
(defined as cash, short-term deposits and current asset 
investments, less bank overdrafts and borrowings and 
excluding lease liabilities) at £30.7m (2020: £49.2m). The 
reduction was due to proceeds from operations, plus the 
proceeds from the disposal of Nutricima, offset by the 
impacts of electing to cease paying for vendor financing 
within the UK and Indonesia, the provision of additional 
short-term funding to our PZ Wilmar joint venture and 
our elective repayment of the UK government Covid-19 
VAT deferral scheme. Net assets at 31 May 2021 of 
£381.8m (2020: £421.2m). The Group is funded by a £325m 
revolving credit facility, committed until 28 November 
2023, of which £118m is drawn down as at 31 May 2021 
(2020: £127m).

Total free cash flow, defined as cash generated from 
operating activities less capital expenditure, was £64.5m 
(2020: £121.8m) representing a conversion rate of 70.4% 
(2020: 133.3%). This reflects the election to cease paying 
for vendor financing within the UK and Indonesia.

The Group’s three UK pension schemes have an aggregate 
accounting surplus under IAS19 of £29.1m, after the 
restriction due to asset ceiling (2020: £38.4m). The overseas 
scheme reported a deficit of £(8.4)m (2020: £(7.7)m).

The Board is recommending a final dividend of 3.42p 
(2020: 3.13p) per share making a total of 6.09p (2020: 5.80p) 
per share for the year.

Sarah Pollard
Chief Financial Officer

Reconciliation of alternative performance measures to statutory results

Profit before tax from continuing operations

Adjusting items

Adjusted profit before tax from continuing operations

Interest

Depreciation & amortisation

Adjusted EBITDA

Cash generated from operating activities

Less capital expenditure

Free cash flow

Free cash flow conversion rate1

Profit before tax from continuing operations

Adjusting items from continuing operations

Adjusted profit before tax from continuing operations

Operating profit from continuing operations

Adjusting items from continuing operations

Adjusted operating profit from continuing operations

Revenue

Adjusted operating margin from continuing operations

Basic earnings per share from continuing operations

Impact of adjusting items

Adjusted basic earnings per share from continuing operations

Cash & Short term deposits

Overdrafts

Current Asset Investments

Borrowings

Net Debt (excluding lease liabilities)

1  Free cash flow conversion rate is defined as free cash flow as a percentage of adjusted EBITDA.

*  The results for the year ended 31 May 2020 have been restated. Further detail is contained within note 1c.

Year ended  
31 May 2021

Year ended  
31 May 2020*

£63.2m

£5.4m

£68.6m

£2.4m

£20.6m

£91.6m

£73.4m

£(8.9)m

£64.5m

70.4%

£63.2m

£5.4m

£68.6m

£65.6m

£5.4m

£71.0m

£603.3m

11.8%

8.37p

4.75p

13.12p

£87.0m

–

£0.3m

£18.3m

£43.5m

£61.8m

£4.1m

£25.5m

£91.4m

£128.5m

£(6.7)m

£121.8m

133.3%

£18.3m

£43.5m

£61.8m

£22.4m

£43.5m

£65.9m

£587.2m

11.2%

3.01p

9.16p

12.17p

£78.7m

£(1.2)m

£0.3m

£(118.0)m

£(127.0)m

£(30.7)m

£(49.2)m

GovernanceFinancial StatementsStrategic Report 54

RISK MANAGEMENT

Ensuring that we are able to
DELIVER ON OUR STRATEGY

Our approach to risk management
The Group uses a risk management process and common 
risk framework to ensure we capture and mitigate 
risks that threaten the successful delivery of strategic 
objectives. This framework has been renewed during  
the year to ensure continuous improvement and to  
refresh our processes in line with the new strategy.  
The Board has considered and approved the Group’s  
new risk management policy. 

The risk management process covers initial risk 
identification, including emerging risks (as detailed 
below), assessment of the gravity of the risk, the 
extent to which it can be reduced and planning for and 
implementing effective risk mitigation activities. The new 
process also assesses target risk level and risk velocity. 

The Board periodically reviews the top risks in the 
register and has delegated the ongoing review of risk 
management to the Audit & Risk Committee (see pages 
78 to 85 for further information), which also assesses 
the effectiveness of the risk management framework by 
receiving analysis of the principal risks from the ELT, along 
with proposed actions to manage and mitigate those risks 
to a residual level within the Group’s risk appetite.

The Group operates both top-down and bottom-up 
approaches to ensure significant strategic and operational 
risks are identified. The ELT assesses all principal risks, 
including consideration of any internal or external risk 
trends which may give rise to new or emerging risks. In 
addition, ‘deep dive’ reviews of specific principal risks 
are performed to ensure that controls are adequately 
resourced and maintain exposure within the defined risk 
appetite parameters. Each principal risk is owned by a 
member of the ELT.

The process and timetable are replicated at market and 
function level and these teams report the outcome of 
their risk management process to executives. In this way, 
the ELT can satisfy itself that risks are being properly 
managed. It also ensures that potential Group-wide risks 
are captured and best practice mitigation is shared across 
the business. At a business unit and function level each 
risk is owned by a senior member of local management.

The Group Internal Audit function provides independent 
assurance to both the executive and the Audit & Risk 
Committee on the effectiveness of the risk management 
framework and internal control systems. In recognition 
of the fact that the head of risk and head of Internal 
Audit roles are combined, the Audit & Risk Committee 
takes specific steps to ensure independence of the Group 
Internal Audit function is maintained when necessary. 

The Board is committed to adopting a risk profile in line 
with our vision and culture. The Group is exposed to a 
number of risks as a result of its business activities. In 
reviewing these risks, and the opportunities and returns 
associated with them, the Board has determined to adopt 
a very low risk appetite for risks which may adversely 
impact its business opportunities or reputation. These 
include areas such as product safety and quality, health 
and safety, cyber-security, legal, compliance, climate 
change, environmental and regulatory risks. The Group 
also has a relatively low risk appetite through our supply 
chain and finance functions where we seek to minimise 
counter-party credit risk exposure, ensure the resilience of 
our supply chain particularly amidst the current period of 
volatility, and avoid unhealthy levels of financial leverage 
or complex tax planning structures. Comparatively, the 
Board has a higher appetite for risks which are associated 
with growth and potential higher returns such as our 
focus on innovation and new product development, our 
involvement in emerging markets and our pioneering spirit 
which encourages setting ambitious targets such as our 
commitment to become a B Corporation by 2026. Where 
the Board has adopted a higher level of risk appetite, we 
seek to mitigate our downside exposure whether through 
insurance cover, risk mitigation or control processes 
internally or natural portfolio hedges such as the diversity 
of our brand and product ranges and our avoidance of over-
concentration on a single category or market.

Where the Group works with a joint venture partner, it 
applies the same risk management processes. The Group’s 
ability to unilaterally enact mitigation processes in relation 
to joint venture risks is sometimes constrained by our joint 
venture agreements, however, the Group believes our 
agreements are sufficiently robust and our partners are 
aligned with us in their approach to risk.

Our risk management processes are designed to manage 
rather than eliminate risks and provide only reasonable not 
absolute assurance against material misstatement or loss.

PZ Cussons plc Annual Report and Financial Statements 202155

OUR RISK MANAGEMENT PROCESS

OUR RISK MANAGEMENT FRAMEWORK

Identifying and assessing risk and implementing effective 
risk mitigation activities are essential elements of ensuring 
that we are able to deliver on our strategy.

T               M

N
E
M
E
L

P

M

I

N I T O R
P O R T
E

O
& R

ID

E

N

T

I

F

Y

 A
S
S
E

SS                

PLAN 

Our approach to emerging risk
New and emerging risks are identified in a number of ways:

•  Twice a year, the ELT reviews the key strategic objectives 

of the business specifically in the context of risk. 
•  Potential new and emerging risks are reported to the 
Board and considered during its bi-annual reviews of 
the Group risk register.

•  In formulating and evolving the Group risk register, 

the ELT and the Board take into account the principal 
risks identified by individual regions and business units 
to determine whether there are any new risks which 
require Group-wide focus and mitigation.

•  At its annual strategy session, the Board assesses any 

emerging risks (or opportunities) which should be taken 
into account when formulating and executing strategy 
in the future. 

•  These processes are informed by regular discussions 

with the Group’s network of external advisors including 
its lawyers across all relevant territories, accountants 
and tax advisors, internal audit partners, insurance 
brokers, health and safety advisors, and sustainability 
and PR advisors. The Company is also a member of 
various trade and industry bodies across the world 
and leverages the experience of its peers and external 
industry experts.

Board of Directors
Defines policy, sets risk appetite and assesses principal 
risks for the Group. Has overall responsibility for sound 
risk management and internal controls.

Audit & Risk Committee
Assesses and reviews the effectiveness of the Group’s risk 
management framework and internal control systems.

Executive Leadership Team
Ensures that the risk management framework is embedded 
and operates throughout the Group. Regularly reviews the 
regional and consolidated risk registers and ensures that 
mitigation activities are in place.

Group Head of Risk and Internal Audit
Oversees the consistent application of the Group’s 
risk management framework.

Regional and Business Unit Management
Ensures that the risk management framework is embedded 
at a regional and local level. Regularly reviews the risk 
register and ensures that mitigation activities are in place.

Changes to our gross risk profile
We continually assess, on a gross basis (i.e. before we 
take any mitigating actions), whether the principal risks 
facing the Group are increasing, showing no change or 
decreasing compared to the prior year. Those risks that  
we believe are currently most prominent or increasing are:

•  Pandemic: Covid-19 has demonstrated the risk from 

global pandemics and we have maintained an elevated 
risk status, while also recognising that Covid-19 is 
impacting several of our other risks.

•  Consumer, customer and economic trends: we continue 
to see consumer fragility in many markets and a trend 
of protectionism in both emerging and developed 
markets. We have developed our strategy with a focus 
on leading brands in priority markets to mitigate the 
associated risk and identify opportunities for growth, 
but we continue to maintain an elevated risk status.

•  IT and information security: partly informed by in-

depth internal audit reviews of information security, 
significant activity across the whole of the business is 
mitigating the increasing prevalence and sophistication 
of cyber security incidents. The risk of disruption to our 
operations and/or unauthorised access and misuse of our 
sensitive information remains as a result of our systems 
being attacked. This continues to be a key area of focus, 
elevated recently due to our reliance on IT systems to 
support remote working during the Covid-19 pandemic.

•  Sustainability and environment: the focus on the 
environmental and human safety implications of 
climate change and plastic pollution continues to 
intensify. While our approach to sustainability offers 
opportunities for competitive advantage, the risk of 
adverse consumer or customer reaction, increased cost 
and regulatory penalties continues to rise. Our ambition 
to achieve B Corporation certified status by 2026 is an 
indication of our commitment in this area.

GovernanceFinancial StatementsStrategic Report  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
      
                
 
 
 
56

RISK MANAGEMENT CONTINUED

Viability statement
Assessment of prospects

In assessing the prospects of the Group, the Board has 
taken account of the following:

•  The business model on page 8 and the Group’s 

diversified portfolio of products, operations and 
customers, which reduce exposure to specific 
geographies and markets, as well as large customer/
product combinations, strong product demand, 
especially in the current environment, the share of 
the market and product penetration our focus brands 
have and the resilience and strength of manufacturing 
facilities and overall supply chain; and

•  The Group’s strong cash generation and its ability 
to renew and raise debt facilities in most market 
conditions. The Group currently has significant 
committed facilities headroom in its existing committed 
banking arrangements.

Assessment of viability

In determining the appropriate viability period, the Board 
has taken account of the following:

•  The financial and strategic planning cycle, which covers 
a three-year period. The strategic planning process is 
led by the CEO and is fully reviewed by the Board; and

•  The investment planning cycle, which covers three 

years. The ELT considers, and the Board reviews, likely 
customer demand and manufacturing capacity for each 
of its key markets. The three-year period reflects the 
typical maximum lead time involved in developing new 
capacity.

The Board considers that, in assessing the viability of 
the Group, its investment and planning horizon of three 
years, supported by detailed financial modelling, is the 
appropriate period.

Viability has been assessed by considering: 

•  ‘top down’ sensitivity and stress testing. This included 
a recent review by the Audit & Risk Committee of 
three-year cash projections which were stress tested 
to determine the extent to which trading cash flows 
would need to deteriorate before breaching the group’s 
facilities. In addition, the financial covenants attached 
to the Group’s debt were stress tested; and

•  The likelihood and impact of severe but plausible 

scenarios in relation to principal risks as described on 
pages 58 to 61. These principal risks were assessed both 
individually and collectively. While the principal risks 
all have the potential to affect future performance, 
none of them are considered likely either individually 
or collectively to give rise to a trading deterioration of 
the magnitude indicated by the stress testing and to 
threaten the viability of the business over the three-
year assessment period. 

Specific consideration was also given to the risks 
associated with the ongoing Covid-19 global pandemic, 
particularly in the developing markets, and this was built 
into the viability scenario testing.

Top-down headroom
Bank leverage covenant

The ratio of net debt to EBITDA at the end of FY21 of 0.3x 
remains substantially below the maximum covenant level 
under the Group’s lending facilities, providing significant 
headroom. EBITDA would need to fall by more than 87% 
before triggering any default in relation to the covenants. 
Action could also be taken to conserve cash by reducing 
the dividend payment, stopping capital expenditure or 
taking other actions to preserve cash. Current committed 
debt facilities mature in November 2023, however, 
management has held preliminary discussions with the 
current banking syndicate and the Board is confident 
that renewal of the revolving credit facility will not be 
problematic. 

PZ Cussons plc Annual Report and Financial Statements 202157

Bottom-up scenarios

Each of the principal risks identified on pages 58 to 61 has been assessed for its potential financial impact as part of the 
viability assessment. Of these, the most severe but plausible scenarios (or combinations thereof) were identified as follows:

Scenario modelled

Link to principal risks

Mitigation

The ongoing Covid-19 pandemic or other macroeconomic 
factors impacting Africa causes the forecast recovery in  
Africa to fail to materialise during the entire three-year 
viability period. The Nigerian currency, the Naira, also 
devalues by 10% in the first year of the viability period 
because of these issues. 

1.  Pandemic / health crisis
2.  

 Consumer, customer  
and economic trends

10.  Tax and treasury

The Directors believe that the 
mitigations implemented during FY21 
will protect the Group, as the scenario 
modelled by management is worse than 
the experience of FY21, which included 
both the effects of the lockdown in 
Nigeria due to the pandemic and a 
significant devaluation of the Naira.

Recession in the developed markets in which the Group 
operates produces a 10% year-on-year decline in revenues. 
There is also a one-off impact in the first year of the viability 
review, which results in the closure of the Group’s main 
production facility for a five week period during peak demand. 

Global inflation causes the Group to experience increased 
commodity costs in all major markets. Management have 
already factored in known and anticipated cost increases  
in the base case model, however, this scenario assumes 
additional 10% cost increases.

Scenario 4 combines scenarios 1 and 2 above to model 
management’s worst case expectation of a recurring global 
pandemic affecting results in each of the three years of the 
viability period. 

1.   Pandemic / health crisis
2.  

 Consumer, customer  
and economic trends
9.   Supply chain and logistics

The loss of the facility is highly unlikely  
to affect the Group’s performance as  
there is eight weeks’ inventory on  
hand to cover such eventualities. 

1.   Pandemic / health crisis
2.  

 Consumer, customer  
and economic trends
 Supply chain and logistics

9.  

Procurement constantly work with 
vendors to obtain the best prices. 
Known cost increases are already 
factored into the budget and forecasts.

1.   Pandemic / health crisis
2.  

 Consumer, customer and 
economic trends

9.   Supply chain and logistics
10.  Tax and treasury

The results of the bottom-up scenario modelling showed 
that no individual event or plausible combination of 
events would have a financial impact sufficient to 
endanger the viability of the Group in the period assessed. 
Under this worst case in scenario 4, the net debt/EBITDA 
ratio was only exceeded during FY24, however, even in 
this scenario there would still be committed facilities 
headroom which would be undrawn on committed 
banking facilities. As the breach in the scenario modelling 
occurs in FY24, further action could still be taken to 
conserve cash, including but not limited to reducing the 
dividend and capital expenditure. It would, therefore, 
be likely that the Group would be able to withstand the 
impact of such scenarios occurring over the assessment 
period and would continue to operate in accordance with 
its bank covenants.

Reverse stress testing
Management have performed reverse stress testing on 
the key banking covenants to assess by how much the 
performance of the Group would need to deteriorate 
for there to be a breach of the covenants. For the key 
leverage covenant to be breached EBITDA would need to 
fall so significantly, by more than 87%, that the Board do 
not believe these scenarios to be plausible. Management 
would take mitigating actions to avoid such a decline in 
performance long before they would occur. 

Viability statement
Based on their assessment of prospects and viability, the 
Board has determined that it has a reasonable expectation 
that the Group will be able to continue in operation and 
meet its liabilities as they fall due over the next three 
years to 31 May 2024 in line with the Group’s financial and 
strategic time planning horizons.

Going concern
The Group’s business activities, together with the factors 
likely to affect its future performance, are set out in 
the Financial Review on pages 49 to 53 and its Principal 
Risks and Uncertainties on pages 58 to 61. The financial 
position of the Group, its cash flows, liquidity position 
and borrowing facilities are described in the Financial 
Statements and the notes to the Financial Statements 
include the Group’s objectives, policies and processes 
for managing its capital; its financial risk management 
objectives; details of its financial instruments and hedging 
activities; and its exposure to credit and liquidity risk. The 
Group’s forecasts and projections, taking account of severe 
but plausible scenarios for stress testing purposes as a 
consequence of the Covid-19 global pandemic from March 
2020 onwards and considering the Group’s bank covenant 
and liquidity headroom show that the Group would be able 
to operate with appropriate liquidity and within its banking 
covenants and be able to meet its liabilities as they fall 
due. The Board therefore have a reasonable expectation 
that the Group has adequate resources to continue 
in operational existence for the foreseeable future. It 
therefore continues to adopt the going concern basis  
of accounting in preparing the Financial Statements.

GovernanceFinancial StatementsStrategic Report 58

PRINCIPAL RISKS AND UNCERTAINTIES

OUR RISK PROFILE

Our assessment of our current gross risk profile  
(i.e. before we take any mitigating actions) is presented below:

T
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I

8

1

3

2

4

9

5

7

6

10

LINK TO STRATEGY 

1   Where To Play 

LIKELIHOOD (GROSS)

RISKS 

1   Pandemic 

We have a clear focus on the leading brands in our core 
categories within our priority markets.

2   Consumer, customer and economic trends

3   IT and information security 

4   Sustainability and environment 

5   Legal and regulatory compliance

6   Talent development and retention 

7   Business transformation 

8   Health & safety 

9   Supply chain and logistics 

10   Treasury and tax

2   How To Win – the PZ Cussons Growth Wheel 

Adopting the PZ Cussons Growth Wheel enables us to build 
brands in a systematic and repeatable way.

3   Putting sustainability at the heart of everything we do 
We are elevating sustainability, broadening our ESG efforts 
and making clear commitments which can be measured 
over time.

4   Evolving our culture  

We have reshaped our purpose and are reviewing our 
values, ensuring each person in the organisation is clear  
on their role and engaged in executing our new strategy.

5   Developing leaders at all levels 

 We have re-established the rhythms and disciplines of 
talent management in order to develop leaders at all levels.

6   Building our capabilities 

We’re developing the skills and processes required for us to 
compete effectively.

7   Reducing complexity 

We are dramatically simplifying our complex operations and 
ways of working.

PZ Cussons plc Annual Report and Financial Statements 2021 
59

Description of risk: 

Measures to manage risk: 

We continue to take a number of steps to address the risks relating to our people during 
Covid-19, including the implementation of further health & safety measures to ensure safe 
working for those at work as we move to a more enduring flexible way of working, the provision 
of the appropriate facilities to facilitate working from home, and keeping in close contact with 
all our people through formal and informal means, including staff surveys and virtual meetings, 
to ensure that we support each other through these challenging times.

We have also been able to effectively manage the additional operational risk, increase supply 
and launch new products, to meet demand, despite the challenges in international sourcing 
due to the pandemic. We continue to explore ways to improve how we work with our suppliers 
and customers to ensure that we maintain our response to this risk in an effective manner. 

In relation to the wider economic uncertainty, the Group has continued to adopt strict 
measures in terms of operational discipline, to manage our cash position effectively. These 
include the deferral of capital projects, the simplification of our organisational structures and 
an increased focus on working capital.

Although we have lowered the risk profile of this separate pandemic risk due to the vaccine roll 
out and the existence of contingency plans, we recognise that pandemic risk will continue to 
present itself in many different areas as we move to our new way of working and we maintain 
our diligence in this area and have considered these elements in relation to separate risks.

Like all businesses, we continue to operate 
under uncertain conditions as a result of 
Covid-19 and we continue to maintain a 
high-risk awareness in this area, although we 
consider that a year on, the risk exposure has 
reduced through increased awareness across 
the business and the implementation of 
action plans across the business in response 
to the pandemic. 

The continuing presence of Covid-19, present 
a number of risks, most importantly to the 
health of our employees, both in relation to 
the virus itself and also to the mental health 
of our people during these uncertain times, 
including as we transition to our new ways of 
working in response to the pandemic. 

There is also the continued risk to the 
business through both the wider economic 
uncertainty which the pandemic has 
generated, as well as the potential impact 
on our day-to-day operations through, for 
example, the risk of operational disruption, 
supply chain risk and negative impact on cash 
flow, albeit mitigated by the contingency 
plans which we have developed over the 
course of the past 18 months.

Description of risk: 

Measures to manage risk: 

In an environment where consumer 
preferences and behaviours are changing 
more rapidly and the channels by which our 
consumers purchase our products evolve, 
there is a risk that we neither meet our 
consumers’ needs nor ensure that our  
brands are well presented and easily 
available to purchase.

This risk was compounded by Covid-19. 
Demand for hygiene products, such as  
Carex and Morning Fresh, as well as our 
wellness and indulgence brands, soared  
in the early months of the pandemic, while 
the Beauty category slowed dramatically  
as retail stores closed and consumer  
habits changed at unprecedented pace.

In addition, we operate in a number of 
markets that are exposed to elevated 
economic, social and political volatility  
that can impact our consumers’  
purchasing ability.

We continue to actively listen to our consumers via social media, market research and 
shopper insights to ensure that our product development pipelines respond rapidly and 
meet our consumers’ needs. The primary drivers for the new strategy were the need to 
embrace changing consumer needs, including the rapidly changing consumer and shopper 
habits caused by the pandemic and the need to transform the business following the 
underperformance of recent years.

We continue to focus on maintaining strong relationships with our existing customers and 
our new strategy still requires us to develop relationships with new customers, ranging 
from centrally managed large ‘modern’ retailers to small ‘traditional’ traders accessed via 
distributors in developing countries. Our long-established history of operating in these 
markets has allowed us to develop a deep understanding of our consumers and to evolve our 
product portfolio accordingly.

This has all fed into the launch of our new strategy, with our focus on the leading brands in our 
core categories within our priority markets. 

Joint business plans are in place with our key customers, with agreed KPIs that are subject to 
regular monitoring and performance reviews.

Our strategy continues to be to operate across a number of both developed and developing 
markets and therefore we are able to mitigate, to a degree, regionalised risks. During the year, 
we have further evolved our e-commerce channel to ensure we maximise our exposure to new 
generations of consumers.

LINK TO STRATEGY 
1  Where To Play

2   How To Win – the PZ  

3   Putting sustainability at the 
heart of everything we do

Cussons Growth Wheel

4  Evolving our culture 

5  Developing leaders at all levels

6  Building our capabilities

7  Reducing complexity

IMPACT 
Increased 

Same 

Decreased 

RISK 1: PANDEMIC Impact:   Link to Strategy: 1, 2, 3, 6RISK 2: CONSUMER, CUSTOMER AND ECONOMIC TRENDS Impact:      Link to Strategy: 1, 2, 7GovernanceFinancial StatementsStrategic Report 60

PRINCIPAL RISKS AND UNCERTAINTIES CONTINUED

Description of risk: 

Measures to manage risk: 

We communicate with our customers 
and suppliers electronically and our 
manufacturing, sales and distribution 
operations are dependent on reliable IT 
systems and infrastructure. Prolonged 
disruption to these systems could have 
a significant negative impact on the 
performance of the Group. Additionally, 
cyber security threats are becoming 
more prevalent and sophisticated in 
nature, which could lead to unauthorised 
access to our systems and loss of 
sensitive information.

A centrally governed IT function continually monitors known and emerging threats that may 
impact us. Significant activity has been undertaken across the whole of the business, informed 
by the outcome of in-depth externally facilitated reviews of information security and this is 
effectively mitigating the increasing prevalence and sophistication of cyber security incidents 
which are being seen across all industries. We have continued during the year to further develop 
our IT policy suite and rolled out a comprehensive training and awareness programme to ensure 
both business and personal information remain protected.

Processes continue to be maintained to ensure that our critical data is backed up and recoverable 
and our ongoing investment in upgrades/patches of our systems and the applications we use ensures 
their security and reliability. We routinely test our systems to ensure that they remain robust. While 
management remains confident that our processes and controls are appropriate to mitigate this 
risk, we also recognise the continually increasing sophistication of cyber attacks and the increased 
regulatory focus on data security and we have reflected this in an increased risk profile.

Description of risk: 

Measures to manage risk: 

The need to find more sustainable ways 
of doing business is vital. This includes 
ensuring the raw materials we need 
are responsibly sourced and efficiently 
used and that we are a responsible and 
integral part of the communities in 
which we operate. Failure to do so risks 
alienating key stakeholders, including 
consumers and customers, who are 
increasingly focused on environmental 
sustainability and transparency in the 
supply chain and damaging the goodwill 
in our brands, with consequent limitation 
of our ability to grow and create value. 

Our ESG activities, in particular, our environment, sourcing and community and charity programmes, 
ensure that we understand and take account of the environmental impact of our operations and 
that we proactively seek opportunities to align the interests of our key stakeholders and create 
value for all. This includes taking account of the human rights of all those working within our 
supply chain and in local communities.

We continue to make good progress on a number of key sustainability projects, but we continuously 
strive to do more. Actions against our Plastic Promise include increasing our range of refill alternatives 
to our plastic pump dispensers and removing all plastic from our gift sets on the Sanctuary Spa.

We are putting sustainability at the heart of everything we do, making the needs and requirements 
of all our stakeholders central to the way we do business. It is at the heart of our new strategy. We 
recognise the increasing responsibilities of each of us to mitigate these risks and that the demand of 
our stakeholders in this area is continuously increasing, hence the increased risk profile. The ambitious 
journey for the Group to become a certified B Corporation by 2026 is a reflection of our determination 
and commitment. Sustainability performance is embedded within strategic performance. 

The Board intends to evolve our current Ethics & Compliance Committee into an ESG Committee. 
In line with this, we have also appointed our first Chief Sustainability Officer, a role dedicated to 
coordinating global efforts across the Group.

Description of risk: 

Measures to manage risk: 

We are subject to a wide spectrum of 
legislation, regulation and codes of 
practice that can vary between the 
geographies in which we operate. 
Examples include product safety, 
competition, anti-bribery and corruption, 
health & safety and employment. Failure 
to adhere to such laws and regulations 
can result in reputational damage, as well 
as significant fines and the possibility of 
criminal liability.

Our legal, regulatory and safety specialists at both Group and regional level monitor and review the 
external legal and regulatory environment to ensure that we remain aware of and up to date with all 
relevant laws and legal obligations. They are also supported by a network of external experts who 
can be engaged as required. This is particularly important in developing countries where changes 
in the law can be sudden and unpredictable. During the year we launched our first Code of ethical 
conduct, replacing the anti-bribery and corruption policy, which had been launched the year before.  
In addition, we relaunched our confidential global whistle-blower hotline, details of which are widely 
communicated and available to all our employees. 

As part of management’s ongoing review of risks, and in concert with the establishment of our 
new suite of anti-corruption policies and processes, a revised risk assessment was performed 
resulting in a re-rating of this risk. Management do not believe that the underlying exposure 
has changed since the previous year and that the movement on the register is attributable to a 
change in our methodology of assessment

Description of risk: 

Measures to manage risk: 

We recognise that in order to deliver 
sustained growth, we require the  
best calibre people. Failure to attract, 
develop and retain the correct 
combination of appropriately qualified, 
experienced and motivated employees 
could jeopardise our ability to meet our 
strategic objectives.

We are strengthening our human resources processes, with a focus on attracting, retaining and 
developing the right talent. We regularly review our reward and recognition programmes. We have 
also taken steps to improve the dialogue with our workforce, conducting a global engagement 
survey with encouraging scores which we have analysed to develop an appropriate response to 
drive further improvement in this area. We also maintain Group-wide social media/communication 
tools, as well as hold quarterly global Town Hall meetings.

Attracting key talent in some regions remains a challenge but our global appraisal and employee 
management process helps us to identify training requirements and validate succession plans, as 
well as identify our future leaders and critical talent that needs to be retained within the business. 
Talent development, through our commitment to develop leaders at all levels of our business, 
forms a key part of our new strategy.

RISK 5: LEGAL AND REGULATORY COMPLIANCE Impact:   Link to Strategy: 3, 6RISK 6: TALENT DEVELOPMENT AND RETENTION Impact:   Link to Strategy: 1, 2, 3, 4, 5, 7RISK 4: SUSTAINABILITY AND ENVIRONMENT Impact:   Link to Strategy: 1, 3, 6RISK 3: IT AND INFORMATION SECURITY Impact:   Link to Strategy: 3, 6PZ Cussons plc Annual Report and Financial Statements 202161

Description of risk: 

Measures to manage risk: 

Dedicated steering committee, often chaired by ELT members, including the CEO and CFO, and 
project delivery teams, including ELT members, have been established, who conduct in-depth 
analysis of progress and make regular reports to the Board.

During the year we launched our new strategy. 
We will continue to strive to find ways to 
improve the way our business operates, 
leveraging additional efficiencies and business 
simplification as we execute the new strategy; 
however, there is a risk that failure to execute 
these initiatives effectively could result in 
under-delivery of the expected benefits and 
consequently impact the return we are able 
to make to our shareholders. The concept of 
reducing complexity is a core element of our 
new strategy.

Description of risk: 

Measures to manage risk: 

The health and safety of everyone who is 
impacted by our business is of paramount 
importance to us to ensure the wellbeing of 
our consumers, employees and visitors. This 
encompasses the safety and quality of our 
products, the safety of our facilities and offices 
and the health and safety of our employees 
working from home under our new working 
model, including the mental health of our 
people as we all adapt to new working model. 
A failure in the practices we adopt to ensure 
health and safety may result in reputational 
damage, significant financial loss from product 
recalls and fines from regulators together  
with possible criminal liability for the Group.

We have recently launched a new health & safety policy and will seek to review and revise 
what we do in this area in the spirit of continuous improvement. We apply robust quality 
management standards and systems, rigorously monitoring them throughout all stages of 
the supply chain. This applies not only to our own production facilities but to our third-party 
manufacturers as well. We will soon be launching our new quality and consumer safety policy  
to ensure that our standards in this area are maintained and developed where necessary.

We also maintain a dedicated consumer complaints hotline. Any incidents relating to the safety 
of our consumers or quality of our products are actively investigated to ensure that timely  
and effective action is taken. The same applies to health and safety incidents across the Group 
where we seek to identify, assess and respond to incidents to ensure we continuously improve 
our health & safety framework.

Description of risk: 

Measures to manage risk: 

Our production and distribution facilities 
could be severely impacted by adverse 
events, such as a failure of a key supplier,  
a health & safety incident, or an 
environmental failure.

We undertake a rigorous selection process prior to engaging with new third-party suppliers  
and perform ongoing audits and performance monitoring to ensure that contracted standards 
are being maintained or exceeded. We use multiple suppliers where possible.

Our dedicated Group procurement team has specialist knowledge and understanding of 
key raw materials and commodities markets and our systems allow us to review forward 
requirements and to obtain value.

Description of risk: 

Measures to manage risk: 

The international nature of our operations 
gives rise to both transaction exchange 
rate risk and translation exposure when 
the results, assets and liabilities of foreign 
subsidiaries are translated into Sterling.

In addition, in the event of tax authority 
challenge to a filed tax position in a jurisdiction 
in which we operate, there is a risk of an 
unplanned charge and resulting cash outflow.

We maintain an established Group treasury function and our Group treasury policy defines  
our non-speculative approach to the management of foreign currency exposures.

Transactional currency exposures are managed within prescribed limits with short- to  
medium-term forward exchange contracts taken to reduce our exposure to fluctuations.

A Group taxation policy is in place (available on our website), which defines the way in which  
we conduct ourselves with respect to our tax affairs.

Our in-house taxation expertise is also complemented by the use of specialist tax consultants 
and advisors to ensure compliance with all local and international tax regulations and treaties.

The strategic report was approved by the Board and signed on its behalf by Kevin Massie, Company Secretary, on 
30 September 2021.

LINK TO STRATEGY 
1  Where To Play

2   How To Win – the PZ  

3   Putting sustainability at the 
heart of everything we do

Cussons Growth Wheel

4  Evolving our culture 

5  Developing leaders at all levels

6  Building our capabilities

7  Reducing complexity

IMPACT 
Increased 

Same 

Decreased 

RISK 7: BUSINESS TRANSFORMATION Impact:   Link to Strategy: 4, 6, 7RISK 8: HEALTH & SAFETY Impact:   Link to Strategy: 1RISK 9: SUPPLY CHAIN AND LOGISTICS Impact:   Link to Strategy: 3, 6RISK 10: TREASURY AND TAX Impact:   Link to Strategy: 3GovernanceFinancial StatementsStrategic Report 62 PZ Cussons plc 

Annual Report and Financial Statements 2021

GOVERNANCE

63

64  Our Board

66  Chair’s introduction to 

governance

67  Board leadership and company 

purpose

69  Stakeholder engagement

70  Division of responsibilities

71  Governance framework

73  Nomination Committee report

78  Audit & Risk Committee report

86  Remuneration Committee 

report

110 Report of the Directors

Strategic ReportFinancial StatementsGovernance64

OUR BOARD

Jonathan Myers
Chief Executive Officer

Appointed: 2020

Sarah Pollard
Chief Financial Officer

Appointed: 2021

Caroline Silver  N
Non Executive Chair

Appointed: 2014

Skills & experience: Sarah joined PZ Cussons 
from Nomad Foods, Europe’s leading frozen 
food company, where she most recently 
served as deputy chief financial officer. 
Prior to that, she was CFO for their Birds Eye 
business. Sarah is a chartered management 
accountant, having qualified with 
PricewaterhouseCoopers, and subsequently 
working in investment banking, specifically in 
mergers and acquisitions at Deutsche Bank. 
Prior to Nomad Foods, Sarah held a number 
of senior finance positions at Diageo, Tesco 
and Unilever. She has worked in commercial, 
operational and corporate finance roles 
including investor relations and so brings 
with her a deep understanding of creating 
shareholder value in the consumer goods 
sector.

Independent: no

Skills & experience: Caroline Silver joined the 
PZ Cussons Board as a Non Executive Director 
in 2014, becoming Senior Independent 
Director in 2016 and Chair in 2017. She has 
worked within the investment banking sector 
for over 30 years and was most recently a 
partner and managing director at Moelis & 
Company. She is a chartered accountant and 
has previously held senior corporate finance 
and mergers and acquisitions positions at 
Morgan Stanley and Merrill Lynch. She has a 
wealth of international experience, especially 
within African markets.

Independent on appointment: yes

Other appointments:

•  Non Executive Director of BUPA
•  Non Executive Director of Meggitt Plc
•  Non Executive Director of The 
Intercontinental Exchange, Inc.

Skills & experience: Jonathan is an experienced 
FMCG executive, having worked for a number 
of well-known global branded consumers 
goods businesses across a range of categories 
including beauty, personal care, home care 
and food. Prior to joining PZ Cussons on 
1 May 2020, he was chief operating officer at 
Avon Products Inc, an international beauty 
company where he had overall responsibility 
for supply chain, marketing, digital, research 
and development and IT functions and was a 
core member of the executive team delivering 
a successful turnaround of the business. 

He spent the first 21 years of his career at 
Procter & Gamble, where he worked across a 
wide range of categories and had extensive 
experience in developed and developing 
markets across Europe, Asia, South America and 
beyond. At Procter & Gamble he progressed to 
general manager, oral care and feminine care 
for the Greater China Region, before moving to 
the Kellogg Company, the worldwide cereal and 
snacks group, where he held a number of senior 
leadership positions, serving as managing 
director, UK and Ireland from 2012 and then also 
vice president, European markets, from 2014.

Independent: no

John Nicolson  A   N
Senior Independent Director 

Appointed: 2016

Kirsty Bashforth  N R
Non Executive Director 

Appointed: 2019

Dariusz Kucz  A N R D
Non Executive Director

Appointed: 2018

Skills & experience: John has significant 
experience of global consumer goods for 
both developed and emerging markets. His 
early career in marketing and sales was spent 
at ICI, Unilever and Fosters Brewing Group, 
then in corporate development and general 
management. He was a plc board member at 
Scottish & Newcastle plc, and regional president 
Americas and executive committee member 
at Heineken NV. He has also held the positions 
of chairman at Baltika OAO, deputy chairman 
at CCU SA, director at United Breweries Ltd 
India, non executive director at North American 
Breweries, and member of the advisory board 
at Edinburgh University Business School.

Independent: yes

Other appointments:

•  Non Executive Chairman of A G Barr Plc
•  Non Executive Director of Stocks Spirits 

Group Plc

Skills & experience: Kirsty is chief people 
and communications officer at Diaverum 
AB. Prior to this she ran her own consultancy 
business QuayFive for four years, advising 
CEOs on change, organisational culture 
and leadership, having previously held a 
number of senior executive positions during 
a 24-year career at BP. These included 
leading the strategic coordination of bp's 
global B2B businesses and as group head 
of organisational effectiveness. Kirsty is an 
experienced remuneration committee chair 
and has assumed this role on the Board from 
1 July 2020. 

Independent: yes

Other appointments:

•  Non Executive Director of Serco Group plc

Skills & experience: Dariusz Kucz joined the 
PZ Cussons Board as a Non Executive Director 
on 1 May 2018. Until recently, he was chief 
top line officer of Haribo, the international 
confectionery company, leading its global 
commercial operations. He has previously 
held senior leadership roles at Danone, 
where he led the baby food business in Asia 
Pacific, and Wrigley, where he was regional 
VP, Central and Eastern Europe. He holds the 
position of chairman of the supervisory board 
of the University of Economics and Business 
in Poznan, the leading university of economics 
in Poland.

Independent: yes

PZ Cussons plc Annual Report and Financial Statements 202165

Jeremy Townsend   A N R
Non Executive Director 

Appointed: 2020

Jitesh Sodha  A N
Non Executive Director

Appointed: 2021

Valeria Juarez  N
Non Executive Director

Appointed: 2021

Skills & experience: Jeremy served as chief 
financial officer of Rentokil Initial plc until 
August 2020. An experienced FTSE 100 
finance director, he was previously group 
finance director of Mitchells & Butlers and 
held senior finance positions at Sainsbury’s 
after starting his career with Ernst & Young. 
He is also a former Accounting Council 
member of the Financial Reporting Council. 
He currently serves as a non executive 
director of NHS England and chairs its audit 
and risk committee.

Independent: yes

Other appointments:

•  Non Executive Director of WM Morrison 

Supermarkets plc

Skills & experience: Jitesh Sodha is an 
experienced FTSE director and is the chief 
financial officer at Spire Healthcare Group plc 
which he joined in 2018. He also sits on the 
disclosure committee, executive committee 
and safety, quality and risk committee at 
Spire Healthcare. Jitesh was previously chief 
financial officer at De La Rue between 2015 
and 2018, and at Greenenergy International, 
Mobile Streams, where he led their IPO, and 
T-Mobile International UK.

Independent: yes

Other appointments: 

•  CFO of Spire Healthcare Group plc

Skills & experience: Valeria is the SVP 
of digital commerce for Ralph Lauren 
International based in London. Over the last 
25 years, she has worked across multiple 
regions at different companies including 
Ralph Lauren, Amazon, Diageo, Boston 
Consulting Group and Procter & Gamble. She 
is an international business leader with a 
focus on digital and business transformation. 
She has extensive experience of general 
management, digital, strategy, commercial, 
innovation and marketing covering fashion, 
branded consumer goods and online retailing. 

Independent: yes

Gender diversity*

Tenure*

Nationality*

2

2

4

Male

Female

5

7

7

0–3 years

4–7 years

British

Other

*  as at the date of this report. For gender diversity figures as at 31 May 2021, see page 75.

Directors’ core areas of expertise
•  UK institutional shareholders
•  Recent financial experience
•  Remuneration experience
•  Chair skills
•  Mentoring and coaching skills
•  Sector experience

Committees

•  Retail experience
•  Africa experience
•  South-East Asia and ANZ experience
•  Entrepreneurial experience
•  Operational experience
•  Strategy

•  M&A, strategic partnerships
•  M&A integration
•  Business transformation
•  E-commerce
•  Sales and marketing

A

R

Audit & Risk Committee

N

Nomination Committee

D

Director with responsibility for representing  
the employee voice and employee engagement

Remuneration Committee

Chair

Strategic ReportFinancial StatementsGovernance66

CHAIR’S INTRODUCTION TO GOVERNANCE

Alongside the much improved 
operational and financial 
performance achieved by the 
Group this year despite reporting 
a statutory loss driven by disposal 
accounting, it has been a period 
of progress for the Board and our 
approach to corporate governance.

Board changes
The Nomination Committee has 
been very active again, inducting 
our new CEO Jonathan Myers in 
his first full year in the role, as well 
as appointing Sarah Pollard as our 
new Chief Financial Officer and our 
new Non Executive Directors, Jitesh 
Sodha in July 2021 and Valeria Juarez 
in September 2021. I would like to 
thank Jonathan for his energy, drive 
and ability to effect change while 
starting as CEO in a 'virtual' world, 
and welcome our newest members 
to the Board.

Board skills and succession planning
Prior to these appointments the 
Board assessed the balance and 
skills needed on the Board with an 
externally facilitated Board skills 
review, as recommended by the 
Board effectiveness review carried 
out by Ffion Hague in 2020. 

Continuing its work on the succession 
needs of the organisation, the 
Nomination Committee was also 
instrumental in progressing key 
appointments to our ELT as part of the 
talent review work we began last year. 
A new Inclusion and Diversity Policy 
was also developed and approved for 
all appointments this year.

Caroline Silver
Non Executive Chair

Internal controls
Following the controls review 
performed by KPMG, also in 
2020, we have been responding 
to recommendations by making 
improvements to our internal 
controls environment. This has 
been delivered through several key 
personnel appointments, and the 
development and embedding of new 
or evolved Group policies. Particular 
progress has been made to our ethics 
and compliance, internal audit and 
risk management processes.

While recognising areas of progress, 
the Board acknowledges there 
remains significant work to be done 
to meet our targets and we welcome 
the opportunity to continue on this 
journey in FY22. We note the recent 
discussions around a potential UK 
version of the US Sarbanes-Oxley  
Act and will align our journey to 
these possible new requirements.

During the year, we launched a new 
Code of Ethical Conduct, supported 
by refreshed policies around topics 
including bribery, whistleblowing and 
more. This vital document sets out 
the ethical principles of the Company 
and codifies the behaviours expected 
of all employees, agents, contractors 
and affiliates.

Much of the work developing and 
embedding the new Code of Ethical 
Conduct and its related policies 
and procedures was overseen and 
carried out by our ad-hoc Ethics & 
Compliance Committee, established 
by the Board. As this Committee’s 
work is largely completed and in 
order to demonstrate our significant 
ongoing investment in furthering our 
sustainability agenda, in July 2021 we 
commenced the process of evolving 
the Ethics & Compliance Committee 
into a permanent ESG Committee 
during FY22.

Strategy and culture
As introduced at our capital markets 
day and discussed throughout this 
report, we have a new Group strategy. 
The Board played an active role in 
supporting, reviewing and challenging 
the development of the strategy 
during our annual strategy day, as well 
as overseeing how the strategy would 
be measured internally and externally.

Following the approval of the new 
strategy we reviewed our company 
purpose resulting in the approval in 
July of our new PZ Cussons company 
purpose, 'for everyone, for life, for 
good'. In the course of FY22 we will 
also assess the Company's values to 
ensure we have the right culture to 
support the new strategy. Our work 
in this area has involved employee 
engagement surveys and also a broad 
working group within the business 
involving the ELT and a cross-section 
of our workforce to get a ‘bottom-up’ 
view of what PZ Cussons’ values and 
culture are all about. The Board also 
received training on how to consider 
and assess culture, which was led 
by one of our own Non Executive 
Directors, Kirsty Bashforth, who  
has deep experience in this area. 

Outlook
Looking ahead, in FY22 we will be 
continuing our focus on internal 
controls and risk management.  
As part of our ongoing succession 
planning, we will also undertake a  
full review of Board diversity in line 
with our new Board diversity policy. 

I am confident that we have the 
correct strategy in place, supported 
by the right individuals, a commitment 
to governance and robust internal 
controls, and that we will continue 
the progress we have made in 
driving performance and operational 
improvement throughout FY21.

PZ Cussons plc Annual Report and Financial Statements 2021BOARD LEADERSHIP AND COMPANY PURPOSE

COMPLIANCE WITH THE UK CORPORATE GOVERNANCE CODE

As a Company with a premium listing on the London Stock Exchange, 
PZ Cussons is required under the Financial Reporting Council (FRC) 
Listing Rules to comply with the Code Provisions of the Corporate 
Governance Code 2018 issued in July 2018 (the 2018 Code), which is 
available on the FRC website (www.frc.org.uk). The principles and 
provisions of the 2018 Code have applied throughout the year ended 
31 May 2021. The Board considers that it has fully complied with the 
2018 Code during the financial year covered by this Annual Report and 
Financial Statements.

Details of the way the 2018 Code 
has been applied can be found in 
the following pages:

Division of responsibilities 
Page 70

Composition, succession and 
evaluation (Including the 
Nomination Committee Report) 
Pages 73 to 77

Audit, risk and internal control 
(Including the Audit & Risk 
Committee Report) 
Pages 78 to 85

Remuneration (The Directors’ 
Remuneration Report) 
Pages 86 to 109 

Board leadership
The Board’s role is to provide 
leadership and set the purpose, 
values and standards of the Company 
and the Group. PZ Cussons’ business 
model and strategy is set out on 
pages 8 and 4 of the Strategic 
Report and describes the basis upon 
which the Company generates and 
preserves value over the long term. 

How the Board operates
The Board has overall authority for 
the management and conduct of 
the Group’s business, strategy and 
development and is responsible 
for ensuring that this aligns with 
the Group’s culture. The Board 
ensures the maintenance of a 
system of internal controls and risk 
management (including financial, 
operational and compliance 
controls) and reviews the overall 
effectiveness of the systems in place. 
The Board delegates the day-to-
day management of the business 
to the Executive Directors and the 
ELT. There is a schedule of matters 
reserved for the Board’s decision 
which forms part of a delegated 
authority framework. Matters  
for the Board’s decision include 
approval of the Group’s strategy  

67

and objectives, setting the purpose 
and values of the Group, annual 
budgets, material agreements and 
major capital expenditure. The 
schedule is reviewed regularly to 
ensure that it is kept up to date with 
any regulatory changes and is fit for 
purpose. The last review and revision 
was undertaken in July 2021.

The Board held seven scheduled 
meetings during the year. A rolling 
agenda and forward calendar has 
been agreed and the agenda for each 
meeting is agreed with the Chair and 
Executive Directors. Board papers 
are circulated to Directors in advance 
of the meetings. If a Director cannot 
attend a meeting, he or she is able 
to consider the papers in advance 
of the meeting and will have the 
opportunity to discuss them with 
the Chair or Chief Executive and to 
provide comments.

Conflicts of interest
The Company Secretary keeps a 
register of all Directors’ interests. 
The register sets out details of 
situations where each Director’s 
interest may conflict with those of 
the Company (situational conflicts). 
The register is considered at and 
reviewed at each Board meeting 
so that the Board may consider 
and authorise any new situational 
conflicts identified. 

Director concerns
Directors have the right to raise 
concerns at Board meetings and 
can ask for those concerns to be 
recorded in the Board minutes. 
The Group has also established a 
procedure which enables Directors, 
in relevant circumstances, to obtain 
independent professional advice at 
the Company’s expense.

Strategic ReportFinancial StatementsGovernance68

BOARD LEADERSHIP AND COMPANY PURPOSE CONTINUED

Board activity during the year

June 2020

July 2020

September 2020

November 2020

January 2021

March 2021

May 2021

•  CEO report  
& strategy 
discussions

•  Financial 
reporting 
 matters

•  Governance 

report, including 
approving the 
modern slavery 
statement

•  CEO report  
& strategy 
discussions

•  Health and safety

•  Governance  

and compliance

•  Operational and 
financial updates

•  Strategy session 

follow ups

•  2020 FY  
Budget

•  Approval of  

RNS re financial 
reporting and 
AGM

•  CEO report  
& strategy 
discussions

•  Employee 

engagement  
and wellbeing

•  Investor  
relations

•  Financial reporting

•  Reports from  

the Board 
Committees

•  Board evaluation 

report

•  Governance review 
including updating 
the schedule of 
matters reserved 
for Board decision, 
approving an 
updated 
whistleblowing 
policy and a fraud 
policy

•  CEO and CFO 

•  CEO and CFO 

•  CEO and  

Report

Report

CFO Report

•  Board update  
on the impact  
on staff of the 
pandemic

•  Deep Dive 
– Beauty

•  Reports from 
the Board 
Committees

•  Dividend 
discussion

•  IT deep dive

•  Employee 

engagement 
update from  
the designated 
Director

•  Health, safety 
and wellbeing

•  Health, safety 
and wellbeing

•  Strategy roll out

•  People & Talent

•  Budget planning 
and approach

•  Governance and 

compliance

•  Reports from  

the Board 
Committees

•  Employee 

engagement 
update from  
the designated 
Director

•  Sustainability 

update 

•  Approval of  
the Budget

•  Reports from  

the Board 
Committees

•  Employee 

engagement 
update from  
the designated 
Director

•  Nigeria deep dive

•  Personal care 

deep dive

•  Approved  

Non Executive 
Director fees

•  Investor update 

•  Evaluation  

of the Board,  
Chair and Board 
Committees.

PZ Cussons plc Annual Report and Financial Statements 202169

Annual General Meeting ('AGM')
While in normal circumstances the 
AGM is the annual opportunity for 
all shareholders to meet with the 
Directors and to discuss with them 
the Company’s business and strategy, 
this was not possible last year due 
to the Government’s ‘stay at home’ 
provisions. A closed AGM was held in 
November 2020. However, the Board 
ensured that shareholders were 
able to ask questions ahead of the 
AGM via email. Shareholders were 
also given the opportunity to watch 
and listen to the AGM on the day 
via Zoom. A recording of the AGM is 
available on the Company’s website. 
This year we hope that there will be 
fewer restrictions and that the AGM 
can be held as a physical meeting.

The notice of AGM is posted to all 
shareholders at least 20 working 
days before the meeting. Separate 
resolutions are proposed on all 
substantive issues and voting is 
conducted by a poll. The Board 
believes this method of voting is 
more democratic than voting via a 
show of hands since all shares voted 
at the meeting, including proxy votes 
submitted in advance of the meeting, 
are counted.

For each resolution, shareholders 
will have the opportunity to vote for 
or against or to withhold their vote. 
Following the meeting, the results 
of votes lodged will be announced 
to the London Stock Exchange and 
displayed on the Company’s website.

STAKEHOLDER ENGAGEMENT

Workforce engagement
The Board recognises that employee 
engagement is the responsibility of 
the whole Board. A designated Non 
Executive Director, Dariusz Kucz, 
was given responsibility in 2019 for 
ensuring that the Board successfully 
engages with our workforce. An 
engagement agenda was agreed 
and as reported last year, a special 
session with selected employees in 
Indonesia during the Board’s market 
visit marked the kick-off of learning 
from and listening to employees. 
A global employee survey was also 
rolled out in February 2020 just 
prior to the outbreak of Covid-19. 
The initial employee engagement 
plans have been adjusted due to 
the outbreak of Covid-19, changes 
in executive management and the 
global HR function liaising with the 
designated Non Executive Director. 
Digital forums were, however, tested 
in the UK as an online engagement 
channel and then rolled out to 
other markets. Digital forums have 
been held with Africa, ANZ and 
Group. Feedback from engaging in 
this way has highlighted that our 
employees have felt supported by 
the Company’s pandemic reaction 
and open communications during  
the pandemic. 

A second employee survey was 
launched in March 2021 with 
some very positive results. See 
Sustainability – People on page 28 
for further details. 

Quarterly Town Hall meetings have 
been held during 2021 with very 
positive feedback expressed in the 
digital forums about the strategy 
update and capital markets day. 

Our employee engagement 
continues to be developed. The 
survey outcomes provide a useful 
guide for actions planning. The 
designated Non Executive reports 
on employee engagement at most 
Board meetings and the 2021–22 
employee engagement plan has been 
finalised and was shared with the 
Board for final approval. This is an 
evolving process which has proved 
extremely beneficial to both the 
Board and employees. The Board 
have agreed that the key areas of 
focus of employee engagement over 
the next year must continue to be  
on health and wellbeing, strategy 
and employee survey outcomes  
such as culture and communication.

Shareholder engagement
The Chair is responsible for 
effective communication with the 
shareholders and is available to 
meet with investors periodically 
throughout the year. The Chair writes 
to key investors annually to offer 
a meeting without management 
present to ensure any concerns or 
questions can be raised directly to 
the Non Executive Directors. The 
CEO and CFO are the Company’s 
principal contacts for investors, 
analysts, press and other interested 
stakeholders. The Board receives 
investor feedback reports as part 
of the CEO’s report at each Board 
meeting, outlining recent dialogue 
with investors and the feedback 
received. Analyst reports are also 
made available to the Board. The 
Company provides quarterly trading 
updates and a capital markets 
day was held in March 2021 which 
received a positive reception from 
investors who had clear support for 
the strategy.

The Chair and Senior Independent 
Director are available to shareholders 
to discuss governance and strategy 
concerns as appropriate and the 
Committee Chairs are available at  
the AGM for shareholder questions. 

Strategic ReportFinancial StatementsGovernance70

DIVISION OF RESPONSIBILITIES

The responsibilities of the Chair, Chief Executive Officer, Senior Independent Director and Board and Board Committees 
are clear and set out in writing.

Role

Responsibilities

Chair of the Board

Caroline Silver

The Chair of the Board is responsible for ensuring overall Board and individual Director effectiveness and for 
creating and embedding the right governance framework within the Board. Specific responsibilities include:

•  Effective running of the Board including setting the agenda and ensuring that the Board plays a full and 

constructive part in the approval of the Group’s strategy and overall commercial objectives

•  Ensuring members of the Board receive accurate, timely and clear information

•  Reviewing and agreeing training and development for the Board

•  Ensuring there is effective communication with the Group’s shareholders and other stakeholders

•  Ensuring that the performance of the Board as a whole, its Committees, and individual Directors is 

formally evaluated

•  Promoting high standards of integrity and corporate governance throughout the Group, particularly at 

Board level.

Chief Executive 
Officer

Jonathan Myers

The CEO is accountable to the Chair and the Board for providing timely, accurate and clear information  
in relation to the Group’s performance and delivery of its strategy and overall commercial objectives.  
In addition the CEO is responsible for: 

•  Developing the Group’s objectives and strategy for approval by the Board, and with regard for the Group’s 

shareholders, customers, employees and other stakeholders

•  The successful achievement of objectives and execution of the Group’s strategy

•  Managing the Group’s risk profile in line with the Company’s risk appetite and ensuring that effective 

internal controls are in place

•  Ensuring effective communications with shareholders

•  Promoting and conducting the affairs of the Group with standards of integrity and corporate governance 

that align to the Group’s integrity and purpose

•  Advising and making recommendations in respect of management succession planning and to make 

recommendations on the terms of employment and remuneration of the ELT

•  Ensuring open, honest and transparent dialogue between the Board and the ELT

•  Promoting an entrepreneurial and ethical culture which welcomes and supports a diverse workforce

•  Championing the Group’s values and behaviours.

Chief Financial Officer

The CFO’s responsibilities include:

Sarah Pollard

• 

Implementing the Group’s financial strategy, including balance sheet management and capital allocation

•  Supporting the CEO in the delivery of the Company’s strategy and financial performance

•  Overseeing financial reporting and internal controls.

Senior Independent 
Non Executive 
Director

John Nicolson

The Senior Independent Non Executive Director’s responsibilities include:

•  Acting as a sounding board for the Chair and serving as intermediary for the other Directors when necessary

•  Being available for confidential discussions with other Non Executive Directors

•  Evaluating the Chair’s performance as part of the Board’s evaluation process

•  Chairing meetings of the Non Executive Directors or other meetings where appropriate

•  Being available to shareholders should the occasion occur when there is a need to convey concern  

to the Board other than through the Chair or the Chief Executive.

Non Executive 
Directors

All of the Non Executive Directors: Jitesh Sodha, Valeria Juarez, Kirsty Bashforth, Jeremy Townsend,  
Dariusz Kucz and John Nicolson are responsible for:

•  Contributing to the development of the Group’s strategy

•  Promoting and supporting the Group’s values and commitment to high standards of corporate  

governance

•  Reviewing, oversight and constructive challenge to the ELT on the delivery of the Company’s objectives  

and strategy.

PZ Cussons plc Annual Report and Financial Statements 202171

GOVERNANCE FRAMEWORK

THE BOARD

The Board’s role is to provide leadership and set the purpose, values and standards of the Company and 
the Group. The Board has ultimate responsibility for the long-term success and sustainability of the 
business. It approves the Group’s long-term objectives and commercial strategy and provides oversight 
of the Group’s operations.

See page 67

THE BOARD DELEGATES CERTAIN MATTERS TO ITS  
PRINCIPAL COMMITTEES*, WHICH ARE RESPONSIBLE FOR:

Nomination Committee

Ensuring that the structure, 
size and composition of 
the Board and the ELT 
are best suited to deliver 
the Company’s strategy 
and meet current and 
future needs.

See pages 73 to 77

Remuneration Committee

Reviewing and 
recommending the 
framework and policy 
for remuneration of the 
Executive Directors and 
senior executives.

See pages 86 to 109

Audit & Risk Committee

Reviewing the Group’s 
accounting and financial 
policies, its disclosure 
practices, internal 
controls, internal audit 
and risk management 
and overseeing all 
matters associated 
with appointment, 
terms, remuneration 
and performance of the 
External Auditor.

See pages 78 to 85

THE EXECUTIVE LEADERSHIP TEAM (ELT)

The Board has delegated responsibility for the delivery of the Group strategy and the day-to-day 
operational performance of the business to the Executive Directors who work closely with their wider 
ELT to deliver this strategy.

* 

 In addition to its principal Committees, the Board, from time to time, deals with certain matters in other Committees both formal and ad-hoc. 
An Ethics & Compliance Committee was set up to oversee the implementation of certain agreed actions relating to ethics and compliance controls. 
For further information see page 82 of the Audit & Risk Committee Report. Terms of reference for each Committee listed above are available on the 
Company’s website. 

Strategic ReportFinancial StatementsGovernance72

GOVERNANCE FRAMEWORK CONTINUED

Balance of independence
The Board currently comprises six 
independent Non Executive Directors 
(excluding the Chair) and two 
Executive Directors. The Board is of 
the opinion that the Non Executive 
Directors remain independent, in 
line with the definition set out in 
the 2018 Code and are free from any 
relationship or circumstances that 
could affect, or appear to affect, 
their independent judgement. 
The Chair was independent on 
appointment. Prior to the arrival of 
Jonathan Myers on 1 May 2020 the 
Chair performed her role as Chair 
on an executive basis. This was on 
an interim basis whilst waiting for 
the arrival of the CEO. The Chair’s 
non executive role was resumed on 
appointment of the CEO.

Company Secretary
All Directors have access to the 
advice of the Company Secretary. 
The appointment and remuneration 
of the Company Secretary is a matter 
for the Board.

Board time commitments
All Directors are required to obtain 
permission of the Board in respect 
of any proposed appointments to 
other listed company boards prior 
to committing to them. The Non 
Executive Directors are required, 
by their letters of appointment, to 
devote sufficient time to meet the 
expectations of their role as required 
by the Board from time to time. The 
Board remains satisfied that all of  
the Directors spend considerably 
more than this amount of time  
on Board and Committee activity. 

Attendance
Each of the Directors has committed 
to attend all scheduled Board and 
relevant Committee meetings and 
has committed to make every effort 
to attend ad-hoc meetings, either  
in person or by telephone/video call. 
The Non Executive Directors meet 
without the Executive Directors 
and the Chair present at least once 
a year. 

Board  
attendance

Audit & Risk Committee 
attendance

Remuneration Committee 
attendance

Nomination Committee 
attendance

C Silver

J Myers

S Pollard1

J Nicolson

K Bashforth

D Kucz

H Owers2

J Townsend

T Minick-Scokalo3

7/7

7/7

3/3

7/7

7/7

7/7

3/3

7/7

0/2

5/5

5/5

5/5

0/3

6/6

6/6

2/2

6/6

5/5

5/5

5/5

5/5

2/2

5/5

0/2

1  S Pollard was appointed to the Board as CFO on 4 January 2021.

2  H Owers stepped down from the Board at the AGM on 26 November 2020.

3  T Minick-Scokalo was on an extended leave of absence during 2020 and stepped down from the Board at the AGM on 26 November 2020.

PZ Cussons plc Annual Report and Financial Statements 2021NOMINATION COMMITTEE REPORT

73

Caroline Silver
Chair

COMMITTEE ROLE
•  Regularly review the structure, size and composition of the Board and its 

Committees

•  Reviewing the leadership and succession needs of the organisation
•  Identifying and nominating for approval candidates to fill Board vacancies
•  Evaluating the Board’s diversity and balance of skills
•  Evaluating the performance of the Board
•  Reviewing the time needed to fulfil the roles of Chair, Senior Independent 

Director and Non Executive Directors 

PRIORITIES FOR 2022
•  Continue to review talent and succession plans against the management 

objective of driving material improvement in succession planning

•  Complete the recruitment and onboarding of new Non Executive Directors
•  Conduct a refreshed Board skills assessment and ensure the Directors' skills 

are used in a targeted way to support management

•  Review continuing efforts to improve Board and senior management 

diversity 

NOMINATION COMMITTEE MEMBERSHIP 

The Directors who served on the Committee during the year are set out below: 

Committee members

Member since

Current

Caroline Silver: Chair

Kirsty Bashforth

Dariusz Kucz

John Nicolson

Jeremy Townsend

Helen Owers

2014

2019

2018

2016

2020











2012

Retired at the AGM

For attendance at the Nomination Committee, the Board meetings and 
other Board Committees please see the full attendance table on page 72.

DEAR SHAREHOLDERS,

On behalf of the Board, and as Chair of 
the Nomination Committee, I am pleased 
to present the Nomination Committee 
Report for the year ended 31 May 2021. 

This year the Committee focused on 
ensuring the Board has the relevant skills 
and balance to support our new strategy. 
To assist with this, the Committee carried 
out an externally facilitated Board skills 
review in September 2020. This then 
informed our search for two further Non 
Executive Director roles following the 
retirement of both Helen Owers and 
Tamara Minick-Scokalo at the 2020 AGM. 
I was pleased to welcome to the Board 
Jitesh Sodha on 1 July 2021 and Valeria 
Juarez on 22 September 2021. Jitesh 
brings with him strong financial experience 
and helps fill a gap we identified in 
the concentration of current financial 
experience on the Board in a small number 
of Non Executive Directors. Valeria has 
unique and invaluable experience in 
e-commerce and digital innovation. The 
processes for the recruitment of Jitesh and 
Valeria are described further in the report.

As well as focusing on Board skills, 
the Committee has concentrated on 
supporting the development of talent 
within and below our ELT and ensuring we 
have a robust succession pipeline for these 
leadership roles. This work is continuing 
and we have employed the services of 
Norman Broadbent and Korn Ferry to assist. 

On 4 January 2021 we welcomed Sarah 
Pollard to the Board as Chief Financial 
Officer. Sarah has been an excellent 
addition to the ELT and the Board and 
as well as her financial skills, her breadth 
and depth of experience in the consumer 
goods sector has already improved internal 
information flows to the Board. An outline 
of her appointment process is provided 
within this report. On appointment Sarah 
received an extensive induction into the 
business in line with our induction policies.

During the year we also adopted a refreshed 
Board Diversity Policy to reconfirm the 
Company’s commitment to having a Board 
and an ELT that reflects the diversity 
of our workforce and consumers in the 
countries in which we operate. The policy 
is available on the Company’s website.

The Committee will ensure that enhancing 
the Board’s skills, succession planning and 
diversity remain at the top of the agenda 
in the forthcoming year.

Strategic ReportFinancial StatementsGovernance74

NOMINATION COMMITTEE REPORT CONTINUED

How the Committee operates
The Committee meets a minimum 
of twice a year and more frequently 
as necessary. During the year the 
Committee met five times. 

Only members of the Committee 
are entitled to attend the meetings. 
Other individuals such as the Chief 
Executive Officer, Chief Human 
Resources Officer and external 
advisers may be invited to attend 
for all or parts of any meeting as and 
when appropriate. The Committee 
however ensures that it dedicates 
sufficient time to discussions without 
advisers present to facilitate candid 
exchanges of views by its members 
and to ensure the independence  
of the Committee is maintained.

The terms of reference were 
reviewed and updated during 
the year to ensure that they are 
compatible with the Corporate 
Governance Code 2018 (the 2018 
Code) and best practice and are 
available on the Company’s website 
at www. pzcussons.com.

Activities of the Committee 
during the year
Board appointments 

During the year the Committee 
led the appointment process for 
the appointment of new directors 
including conducting a Board skills 
analysis in September 2020 and 
agreeing the skills and experiences 
needed to fill Board vacancies and 
address any gaps identified by 
the Committee. The Chief Human 
Resources Officer reported to the 
Committee on the progress of 
appointments and members of the 
Committee conducted interviews of 
longlist and shortlist candidates and 
recommended preferred candidates 
to the Board for approval. During the 
year the Committee also approved a 
Director Appointment and Induction 
Policy. The policy highlights that the 
Committee will approve written role 
descriptions, including the skills, 
knowledge and experience required 
or desired for any role, taking due 
care to avoid unconscious bias.  

The Committee will determine 
whether open advertising or the use 
of a search consultancy is appropriate 
for the potential appointment and 
in the event the use of a search 
consultancy is considered appropriate, 
the Committee will approve the 
selection criteria to be used for the 
appointment of such consultancy, 
having due regard for the importance 
of diversity in the conduct of all 
director searches and determine 
the list of search consultancies to be 
invited to submit proposals to the 
Committee and determine which 
members of the Committee and its 
advisors shall review proposals and 
attend meetings with the proposed 
search consultancies. Following 
this the Committee will review the 
candidate longlist prepared in respect 
of any potential appointment and 
agree on a shortlist of candidates.

Appointment of a new 
Chief Financial Officer

Russell Reynolds, a global executive 
search consultancy, with no other 
relationship with the Group other 
than executive and non executive 
searches, were commissioned to 
conduct an external search for a 
CFO. Russell Reynolds are accredited 
for the FTSE 350 category of the 
Enhanced Voluntary Code of Conduct 
for Executive Search Firms, which 
specifically acknowledges those 
firms with a strong track record in 
and promotion of gender diversity in 
the FTSE 350 companies against the 
scope of the Davies Review. As part 
of the interview process a number of 
the members of the Board, including 
the Chair, the Chair of the Audit 
& Risk Committee and the CEO, 
interviewed a shortlist of candidates, 
resulting in the appointment of Sarah 
Pollard on 4 January 2021. 

Further Non Executive appointments

Following presentations from several 
recruitment consultants, Russell 
Reynolds were appointed to assist 
with the appointment of two further 
Non Executive Directors to fill the 
vacancies left by Helen Owers and 
Tamara Minick-Scokalo who both 
retired from the Board at the last 
AGM. The Committee discussed 
the skillsets needed for both 
appointments taking into account 
the Board skills review carried out 

in September 2020 and the skills of 
the departing Directors. A longlist 
of candidates was received for each 
role and then reduced to a shortlist 
prior to interviews with the Chair. 
Following this process, Jitesh Sodha 
then met with other members of 
the Board and was appointed to the 
Board on 1 July 2021 and will serve 
on the Audit & Risk Committee and 
Nomination Committee. Valeria 
Juarez met with members of 
the Board and was appointed on 
22 September 2021. She will initially 
serve on the Nomination Committee. 
We welcome their perspectives and 
look forward to the positive impact 
of having additional directors with 
such diverse experiences.

ELT succession and appointments 

General Counsel and Company 
Secretary

Kevin Massie was appointed on 
1 June 2020 as General Counsel  
and Company Secretary.

UK MD recruitment

During the year the Committee 
oversaw the appointment of a new 
UK Managing Director. Following a 
formal recruitment process Kieran 
Hemsworth was appointed with 
effect from 4 January 2021.

Chief Supply Chain Officer

During the year the Committee 
oversaw the internal appointment 
of a new Chief Supply Chain Officer, 
Steve Noble with effect from 
1 January 2021.

Other ELT appointments

Following the year-end, a Chief 
Sustainability Officer, Joanna Gluzman 
and Marketing Transformation 
Officer, Andrew Geoghegan were 
also appointed. They both joined  
the ELT on appointment. 

Talent and succession planning

The Committee has overseen a 
significant talent review over the last 
two years leading to a re-shaping 
of the ELT with a number of roles 
either changed or now held by new 
entrants. Individual ELT members 
have undertaken rigorous external 
assessment to validate capability, 
capacity and potential. This has led  
to clear development plans. 

PZ Cussons plc Annual Report and Financial Statements 202175

During the year a full ELT talent 
review has been undertaken to 
establish the talent and succession 
health across the Group. This 
identified immediate emergency 
cover of roles but highlighted 
the need to develop short-term 
succession potential in the senior 
leadership population. The Company 
partnered with Norman Broadbent 
plc, an executive search and 
development organisation, to obtain 
independent views and advice on 
further talent development. 

Board and Board 
Committee membership
During the year we have considered 
the composition of each of the Board 
Committees to ensure they have the 
relevant skills and members. 

Changes to the Board Committees

We recommended to the Board that 
Kirsty Bashforth be appointed as 
Remuneration Committee Chair with 
effect from 1 July 2020 following 
the retirement of Helen Owers from 
the Board at the AGM after serving 
nine years. Kirsty is an experienced 
Remuneration Chair and has sat as 
a member and chaired other listed 
remuneration committees so has  
the requisite experience required  
by provision 32 of the 2018 Code.

Composition and independence

The Nomination Committee is of 
the opinion that the Non Executive 
Directors in line with the definition 
set out in the 2018 Code are free from 
any relationship or circumstances that 
could affect, or appear to affect, their 
independent judgement. The Chair 
was independent on appointment 
and having performed an executive 
role on an interim basis in 2020 to 
cover the CEO has now resumed her 
Non Executive role. The balance of 
Directors (excluding the Chair) was 
two Executive Directors and four 
independent Non Executive Directors. 

The Board complies with the 
provisions of the Code that require 
that each Director seeks re-election 
annually. The existence of a group 
of controlling shareholders (see the 
Report of the Directors on page 
110) and the election or re-election 
of independent Directors is subject 

to a dual shareholder vote at the 
AGM, pursuant to which re-election 
or election must be approved by a 
majority vote of the shareholders 
of the Company and, separately, by 
a majority vote of the shareholders 
excluding the controlling shareholders.

Diversity policy
The Company is committed to 
having a Board and ELT that reflect 
the diversity of our workforce and 
consumers in the countries in which 
we operate. The ELT and Board are 
committed to creating an inclusive 
work environment which encourages 
members from diverse backgrounds 
and with diverse perspectives 
and skills to collaborate and work 
together towards a common 
objective. The Board has approved 
an Inclusion and Diversity Policy for 
Board and ELT appointments which 
is available in full on the Company’s 
website and is summarised below.

The Company is a signatory to the 
30% Club. We believe that gender 
diversity is good for our business. 
The Company has already achieved 
30% female representation on the 
Board and is committed to progress 
towards achieving 30% female 
representation on the ELT.

The Company supports the 
recommendations of the Parker 
Review and is committed to B.A.M.E 
representation on the Board within 
the specified timelines. 

When evaluating candidates for the 
ELT or Board, the Company seeks 
to make decisions based on merit 
and objective criteria and the needs 
of the ELT and Board, having due 
regard to the benefits of all types 
of diversity, including (without 
limitation) diversity of age, gender, 
social and ethnic backgrounds, 
disability, sexual orientation, 
educational and professional 
backgrounds and cognitive and 
personal strengths.

Where external recruitment agencies 
are used, the Company uses agencies 
who have signed up to the voluntary 
Code of Conduct on gender diversity 
and best practice or who can 
demonstrate equivalent commitments 
to inclusion and diversity. 

The Company aims to achieve long 
and short lists of candidates that 
reflect its diversity commitments. 
In respect of Board appointments, 
the Company considers candidates 
from non-traditional corporate 
backgrounds, including from non-
profit organisations, the public 
sector and academia and/or without 
prior listed board experience.

As at 31 May 2021, the Board 
comprised three female and four 
male Directors, equivalent to 43% 
female representation. Directly 
below Board level there were 11 ELT 
members, of whom 27% were female 
and 73% male. Direct reports of the 
ELT were 39% female and 61% male.

Board induction

The Nomination Committee, through 
the Company Secretary, oversees 
the induction of all Directors. The 
purpose of the inductions is to 
ensure that all Directors have an 
appropriate understanding of the 
business of the Company, the duties 
of the Board and its members and 
the legal and regulatory environment 
in which the Company operates. 
Directors who are to hold an 
executive role undertake additional 
induction activities organised by the 
Chief Human Resources Officer.

Board skills matrix

As a follow-up to the Board 
effectiveness review in 2020 a 
Board skills review was undertaken 
by Ffion Hague at Independent 
Board Evaluation in September 
2020. The skills matrix provided 
a framework and useful guide to 
future recruitment at both Board 
level and ELT level to ensure there 
was a balance of skills across both 
leadership teams and the balance of 
skills complemented each other. It 
was further recognised that the work 
of the Nomination Committee was 
important to shape the teams and 
meetings should therefore be held as 
frequently as the Board meetings to 
ensure the succession planning and 
talent development work progressed. 

Strategic ReportFinancial StatementsGovernance76

NOMINATION COMMITTEE REPORT CONTINUED

Board and Committee performance evaluation and Board effectiveness reviews
In order to evaluate its own effectiveness, the Board undertakes annual effectiveness reviews using a combination 
of externally facilitated and internally run evaluations over a three-year cycle. The cycle of the Board evaluations is 
summarised as follows:

YEAR 1

YEAR 2 

YEAR 3

Externally facilitated Board 
evaluation using interviews

Follow-up on action prepared 
in response to the year 1 
evaluation using internally 
facilitated questionnaires

Continued follow-up on actions 
arising from the previous 
two years using internally 
facilitated questionnaires

Recommendations and progress against the 2020 Board effectiveness review

In 2020 an externally facilitated Board effectiveness review was conducted by Ffion Hague of Independent Board 
Evaluation. Ffion Hague and Independent Board Evaluation are independent of the Company and have no relationship 
with any of the Directors. The review was undertaken on the basis of interviews conducted with each of the Directors, 
the Company Secretary and other frequent participants in Board meetings and observation by the evaluator of meetings 
of the Board and each of the principal standing Committees. The recommendations from that review and the progress 
made through 2020 and 2021 are set out below:

Recommendation

Progress

Review delegated authorities.

Review and affirm Board objectives for the year ahead and 
establish a rolling agenda properly aligned to those objectives 
and the strategy of the business.

Commission a culture review, particularly in light of the 
significant changes in senior leadership.

Consider the role and scope of the Good4Business committee 
for the future and how it aligns with the Company’s broader ESG 
plans and strategy.

The Audit & Risk Committee has continued to review internal 
financial controls throughout the year. The Board approved a new 
set of reserved matters in FY21, however the broader delegation 
of authorities below Board remains a priority for FY22.

Board objectives are in place and a rolling agenda was adopted.

The Board and Nomination Committee focused on recruiting and 
embedding new senior management in FY21. The Board received 
a training session on corporate culture in July 2022 and a review 
of company culture is expected to complete in FY22.

The Board stood down this committee in order to bring ESG 
matters back to the main Board in light of their importance and 
centrality to the Board’s forward agenda. Following the 
development of the B Corporation target, the Board intends to 
establish an ESG Committee during FY22 and is currently finalising 
its remit, scope and membership.

Ask the Company Secretary to facilitate an overall review of 
Board administration including induction processes, timeliness, 
format and content of Board papers, visibility of the Board’s 
forward agenda, Board visits and engagement with the wider 
workforce and additional training for Directors including in 
relation to legal, regulatory and corporate governance changes.

A new General Counsel and Company Secretary joined the 
Company in June 2020 and oversaw a review of the Board’s 
reserved matters along with the introduction of standard Board 
paper formats, annual agendas and other process improvements. 
These improvements were viewed positively in the Board's FY21 
evaluation questionnaires. 

Working with the Nomination Committee the Board should 
review Board and senior leadership succession planning,  
which should include external benchmarking where relevant.

To commence this process a Board skills review was undertaken  
by Ffion Hague at Independent Board Evaluation. ELT talent 
review and succession planning has been a focus at Nomination 
Committee meetings and Norman Broadbent plc have been 
appointed to develop talent further.

Review risk management processes to ensure fitness for  
purpose and alignment to the Company’s strategic objectives.

Refreshed risk management processes have been adopted.

PZ Cussons plc Annual Report and Financial Statements 202177

2021 Board and Board Committee effectiveness review
Internally facilitated reviews via questionnaire of the Board, Board Chair, Nomination Committee, Remuneration 
Committee and Audit & Risk Committee were used for the Board and Board Committee effectiveness reviews for 
2021. The emphasis of the exercise was to follow up on the recommendations of the 2020 evaluation and to establish 
priorities for FY22. Separate questionnaires were completed for each of the Board and the Board Committees. The Board 
questionnaire was completed by all of the Directors and the Company Secretary. Members of each Board Committee 
along with regular attendees at Committee meetings completed the Board Committee questionnaires. Each Committee 
considered the results of their evaluations. A separate questionnaire was also completed by all Directors and the 
Company Secretary on the performance of the Chair. On the whole, the evaluations were positive and concluded that 
good progress had been made by a refreshed Board in a busy and volatile year. 

Recommended objectives for FY22 which were adopted by the Board include, in addition to those listed in each 
Committee section:

•  Complete a review of Company culture to ensure alignment to new strategy and purpose
•  Finalise the remit and scope of an ESG Committee to oversee delivery of the Company's sustainability and related goals
•  Agree ESG targets and KPIs to align to external reporting goals.

Committee activity during the year 

July 2020

September 2020

November 2020

March 2021

May 2021

•  ELT recruitment 

•  Update on Non 

•  Update on Non 

•  Update on CFO 
recruitment

update

•  Board skills matrix 

•  Talent review and 

presentation

succession planning

•  Approval of the 
Nomination  
Committee Report

Executive recruitment 
process including skill 
set discussion and 
consultant 
appointment

•  Re-appointment  

of D Kucz

Executive recruitment 
process

•  ELT talent review and 
succession planning

•  Approval of a Director 

appointment and 
induction policy

•  Committee Report  
for the Annual  
Report planning

•  Consideration of the 

Committee evaluation

•  Approval of terms  

of reference

•  Review Board Committee 

memberships

•  Progress on the 
appointment of 
a new CFO

•  Talent development 

update

•  Update on UK MD 
appointment and 
recruitment process

•  Consideration of 
the Committee’s 
effectiveness review

Caroline Silver
Nomination Committee Chair

30 September 2021

Strategic ReportFinancial StatementsGovernance78

AUDIT & RISK COMMITTEE REPORT

DEAR SHAREHOLDERS,

I am pleased to present the 
Committee’s report for the financial 
year ended 31 May 2021 which sets 
out a summary of the work of the 
Committee and how it has carried out 
its responsibilities during the year. 

My tenure as Chair of the Committee 
commenced with a Committee meeting 
to review the findings of the KPMG report 
commissioned by the Board to review the 
Company’s internal control environment 
following the departure of the former 
CEO. As we reported in last year’s 
Annual Report and Financial Statements, 
the KPMG report did not result in any 
findings which led to any material 
misstatements, but it did highlight a 
number of opportunities for key controls 
to be improved or evolved. Over the 
course of this year, management have 
implemented a number of improvements 
aimed at enhancing and evolving those 
controls and a key focus area of the 
Committee has been overseeing and 
supporting management in this journey. 
To provide further assurance, Internal 
Audit has performed a review of the 
management response to the KPMG 
report. The Committee was pleased 
to note that the review confirmed 
improvements made by management in 
a number of areas. However, a number 
of gaps in the management response 
were also identified by Internal Audit, 
and the management did not achieve 
all of the ambitious targets it had set to 
improve internal controls. The Committee 
has reviewed a remeditation plan from 
management to address these gaps. 
This regular focus from the Committee, 
recognising the progress made while 
supporting management to refocus and 
correct course where necessary, helps 
ensure continued focus on addressing 
the KPMG report findings, with the 
support of Internal Audit. 

Jeremy Townsend
Audit & Risk Committee Chair

KEY RESPONSIBILITIES
•  Monitor the integrity of the Financial Statements and announcements and 
review significant financial reporting requirements, issues and judgements 

•  Recommend the appointment and removal, approve the terms and 
remuneration, and assess the independence and performance of the 
External Auditor, reviewing the scope, findings, cost effectiveness and 
quality of the audit

•  Review the adequacy and effectiveness of the Group’s risk management 

systems and mitigation programmes

•  Review the adequacy and effectiveness of the Group’s systems and 

processes for internal financial control 

•  Review the effectiveness and output of the Group’s Internal Audit function 

and programme 

•  Review the adequacy of the Group’s whistle-blowing arrangements and 

procedures for detecting fraud 

KEY PRIORITIES IN 2022
•  Oversee and assess management's continued progress on internal controls
•  Review financial accounting and reporting 

AUDIT & RISK COMMITTEE MEMBERSHIP 

The Directors who served on the Committee during the year are set out below: 

Committee members

Member since

Current

Jeremy Townsend: Chair

Dariusz Kucz

John Nicolson

Tamara Minick-Scokalo

2020

2018

2016

2018







Retired at AGM

For attendance at the Audit & Risk Committee, the Board meetings and 
other Board Committees please see the full attendance table on page 72.

PZ Cussons plc Annual Report and Financial Statements 202179

The Committee also reviewed 
a number of other compliance 
and related policies such as the 
Anti-Fraud Policy and the Risk 
Management Policy among others, 
and reviewed the Committee’s  
terms of reference to ensure 
continued alignment with the  
2018 UK Corporate Governance  
Code and best practice.

We have reviewed the significant 
financial reporting matters and 
judgements identified by the 
finance team and Deloitte through 
the external audit process, and 
the approach to addressing those 
matters is set out in the table on 
page 82 of this report.

As reported in the Financial Review 
on page 52, the FRC conducted a 
periodic review of the Company’s 
FY20 Annual Report and Financial 
Statements and sought to 
understand a number of accounting 
decisions and judgements. Following 
that review the Company made 
certain corrections or clarifications 
in our financial reporting as well as 
taking the opportunity to clarify and 
improve its accounting and reporting 
policies, decisions relating to which 
can be seen in the 'Response to FRC 
review' section on page 81.

Having carried out an externally 
facilitated evaluation last year 
we used an internally facilitated 
questionnaire for the Committee 
effectiveness review in 2021. 
The results were positive with an 
acknowledgement that there had 
been improvements in a number of 
areas. It was recognised, however, 
that the Committee would benefit 
from additional financial expertise 
in order to avoid over-reliance 
on individual members of the 
Committee and this has been 
addressed through the appointment 
of Jitesh Sodha on 1 July 2021 as a 
new Non Executive Director. Jitesh 
is a seasoned FTSE 250 CFO and will 
bring valuable financial expertise  
and experience to the Committee. 

Our regular programme of meetings 
and discussions, supported by our 
interactions with the Company’s 
management, external auditor  
and the quality of the reports  
and information provided to us, 
enables the Committee members  
to effectively discharge our duties 
and responsibilities.

This work has been aided by the 
continued strengthening of our 
management team which included 
the addition of a permanent Group 
Head of Risk and Internal Audit, 
Derek Quirk, the appointment 
of our new General Counsel and 
Company Secretary, Kevin Massie, 
a Deputy Company Secretary and 
most recently with the appointment 
of our new Chief Financial Officer, 
Sarah Pollard. 

Key internal controls improvements 
during the year include i) the roll 
out of a comprehensive Code of 
Ethical Conduct that is supported by 
a number of other policies, including 
a refreshed whistleblowing policy 
and process; ii) the launch of a new 
Risk Management Framework and 
related processes; and iii) a review 
and proposed simplification of the 
operating model, process design 
and SAP framework in the Nigerian 
business. These improvements 
and fresh approaches have given 
the Committee confidence that 
we are on the right path to build 
a more robust controls culture 
within the business. While progress 
has been made, the Committee is 
aware that it is just the start of the 
journey and there is considerable 
work to be done to ensure that 
i) we continue to improve the 
controls environment, ii) that the 
improvements already made are fully 
embedded within the organisation, 
and iii) that we employ sufficient 
scrutiny and challenge to ensure 
that the management improvement 
programme fully responds to 
the risks and improvement 
opportunities identified by the 
KPMG report. The importance of 
this controls improvement process 
is only heightened by the current 
discussions and consultations around 
audit reform and regulatory change 
including the discussions around the 
potential for UK regulation in respect 
of internal controls on financial 
reporting (UK SOx).

Strategic ReportFinancial StatementsGovernance80

AUDIT & RISK COMMITTEE REPORT CONTINUED

How the Committee operates
In accordance with the Committee’s 
terms of reference the Committee is 
required to meet at least three times 
a year. The Committee, however, 
adopted a revised calendar from 
FY20 so that there were four routine 
Audit & Risk Committee meetings. 
This enables a focus on the full year 
and interim results in September 
and January and a focus on internal 
audit, risk and audit planning in the 
remaining meetings. This year the 
Committee also held an additional 
meeting to receive the KPMG report. 
There were therefore a total of five 
meetings during the year.

Only members of the Committee 
are entitled to attend the meetings. 
However, other Directors and other 
individuals (including representatives 
of external advisers) may be invited 
to attend for all or parts of any 
meeting as and when appropriate. 
The Chief Financial Officer, Group 
Head of Risk and Internal Audit 
and external audit lead partner 
are invited to attend meetings of 
the Committee on a regular basis. 
During the year the Chair of the 
Board, the Chief Executive Officer 
and the Group Financial Controller 
routinely attend to review specific 
risks and mitigating action plans. The 
Company Secretary acts as secretary 
to the Committee.

Jeremy Townsend, Chair of the 
Committee, has held a number of 
senior finance director roles. He 
served as Chief Financial Officer 
of Rentokil Initial Plc, the FTSE 100 
commercial pest control and hygiene 
services business, until retiring in 
August 2020. Jeremy Townsend is 
also a former Accounting Council 
Member of the Financial Reporting 
Council and has been a Non Executive 
Director and Chair of the Audit 
Committee of Galliford Try plc since 
2017; and joined the Board of WM 
Morrison Supermarkets plc as a Non 
Executive Director and Chair of the 
Audit Committee in July 2020. The 
experience of the other Committee 
members is summarised on pages 
64 and 65. The Board considers each 
Committee member is independent 
and has broad and diverse spread of 
commercial and relevant industry 

experience, such that the Board is 
satisfied that the Committee has the 
appropriate skills and experience to 
be fully effective and meets the 2018 
Code requirement that at least one 
member has significant, recent  
and relevant financial experience. 

Activities during the year
Relationship with the 
External Auditors

The Committee has primary 
responsibility for managing the 
relationship with the external 
Auditor, including assessing 
their performance, effectiveness 
and independence annually and 
recommending to the Board their 
reappointment or removal.

Following a comprehensive tender 
in 2017, Deloitte LLP (Deloitte) were 
appointed as the Group’s Auditor so 
this is their fourth year of auditing 
the Group. We will keep under 
review the need for future tenders in 
accordance with current regulations 
and subject to annual assessment 
of the Auditor’s effectiveness and 
independence.

Jane Boardman has been lead 
partner since Deloitte became the 
Company’s auditors for FY18. It is 
expected that she will rotate off  
the audit following the FY22 audit.

During the year, the members of 
the Committee had the opportunity 
to meet with representatives from 
Deloitte without management 
present, to ensure that there were 
no issues in the relationship between 
management and the external 
auditor which it should address. 
There were no issues raised in this 
regard throughout FY21.

The Committee considers the nature, 
scope and results of the external 
auditor’s work and reviews, develops 
and implements a policy on the 
supply of any non-audit services that 
are to be provided by the external 
auditor. It receives and reviews 
reports from the Group’s auditors 
relating to the Group’s Annual Report 
and Financial Statements and the 
external audit process.

In respect of the audit for the 
financial year ended 31 May 2021, 
Deloitte presented their audit plan 
(prepared in consultation with 
management) to the Committee. The 
Audit plan included an assessment 
of audit risks, and robust testing 
procedures.

The Committee approved the 
implementation of the plan following 
discussions with both Deloitte and 
management.

Audit and non-audit fees

The Company paid £2.0m in audit 
fees for the financial year ended 
31 May 2021.

Regarding non-audit services, the 
Company has a practice of limiting 
Deloitte LLP to working on the audit 
or such other matters where their 
expertise as the Company’s auditor 
makes them the logical choice for 
the work. This is to preserve their 
independence and objectivity. The 
Company did not pay any non-audit 
fees to Deloitte for the financial year 
ended 31 May 2021. There is therefore 
no non-audit fee to audit ratio.

Effectiveness and independence

The Chair of the Committee speaks 
regularly to the audit partner to 
ascertain if there are any concerns, 
to discuss the audit reports and to 
ensure that the auditor has received 
support and information requested 
from management.

In accordance with the guidance 
set out in the Financial Reporting 
Council’s ‘Practice aid for audit 
committees’ the assessment of 
the external audit has not been a 
separate compliance exercise, or an 
annual one-off exercise, but rather 
it has formed an integral part of the 
Committee’s activities. 

This has allowed the Audit & 
Risk Committee to form its own 
view on audit quality, and on the 
effectiveness of the external audit 
process, based on the evidence it  
has obtained during the year.

PZ Cussons plc Annual Report and Financial Statements 202181

Sources of evidence obtained and observations during the year:

By referring to the FRC’s  
Practice aid on audit quality.

The Committee has looked to this practice aid for guidance and has ensured that assessment  
of the audit is a continuing and integral part of the Committee’s activities.

Observations of, and  
interactions with,  
the External Auditor.

The Committee has met with the Audit Partner without management and has had an open 
dialogue regarding the Committee’s view of Deloitte’s performance and overall working 
relationship between the Company and its External Auditor.

The audit plan, the audit  
findings and the External  
Auditor external report.

The Committee scrutinises these documents and reviews them carefully at meetings and by 
doing so the Committee has been able to assess the External Auditor’s ability to explain in clear 
terms what work they performed in key areas, and also assess whether the description used  
is consistent with what they communicated to the Committee at the audit planning stage.  
The Committee has also regularly challenged these reports in the meetings.

Input from those  
subject to the audit.

The Committee has requested the insights from the Chief Financial Officer, the Group Head  
of Risk and Internal Audit and the Group Financial Controller during the audit process.

Having regard to these matters the Committee has considered the effectiveness of the External Audit Process and  
feels that the External Auditor has demonstrated professional scepticism and challenged management’s assumptions 
where necessary. 

The Audit Committee is satisfied with the scope of Deloitte’s work, and that Deloitte continues to be independent  
and objective.

Response to FRC review 
As reported in the Financial Review on page 52 the Company received a letter from the FRC on 22 April 2021 setting out 
its questions and observations in relation to its review of the Company’s FY20 Annual Report and Financial Statements. 
The review conducted by the FRC was based solely on the Company's published FY20 report and financial statements and 
does not provide any assurance that the report and financial statements are correct in all material respects. The Company 
responded to the FRC letter within the agreed time period and has, as a result of the FRC observations and its own 
review, made certain restatements and corrections to the Company’s prior reporting and made additional changes to our 
accounting policies for the current and subsequent years. The significant observations made by the FRC and the Company’s 
responses are summarised below.

FRC Observation

Company Response

Accounting treatment and related 
narrative disclosure for the 
Company’s disposal of its Greece 
business; the Luksja brand in 
Poland; and the Nutricima milk 
business in Nigeria. 

•  Noted FRC observations and reviewed accounting judgements and policies including the 

interpretation of IFRS 5.

•  Made certain adjustments to the FY20 figures presented in the comparative figures in its FY21 

accounts which are summarised in note 1c on page 136.

•  Acknowledged an opportunity to improve narrative disclosure on subsequent transactions and 
to improve consistency between the front and back sections of the annual report and accounts.

Clarification of the assumptions 
used in determining the discount 
rates and long-term growth rates 
used for the impairment testing  
of goodwill and intangible assets

Use of Alternate Performance 
Measures and adjustment of 
EBITDA for amortisation

Use of exceptional items and the 
basis for concluding that these 
items were not representative  
of the underlying trading of  
the Company

•  Explained movement in discount rates from year to year related to economic factors and 

change in methodology to use a peer group average beta rather than a company specific beta.

•  Acknowledged an opportunity to improve narrative disclosure of similar changes in future.

•  Made minor corrections in presentation of adjusted EBITDA for FY20 and FY19 in relation to 

treatment of amortisation.

•  Provided detail on key restructuring projects treated as exceptional items in prior years to 

explain the basis for concluding that these items were not representative of the underlying 
trading of the Company.

•  Acknowledged an opportunity to improve narrative disclosure of these items to enhance the 

reader’s understanding of the underlying performance of the Company. 

Recycling of Nutricima foreign 
exchange reserves on disposal

•  Provided further explanation of the accounting treatment of the foreign exchange reserves  

on disposal, which is set out in greater detail in note 28 on page 190.

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AUDIT & RISK COMMITTEE REPORT CONTINUED

Key judgements and estimates
The Committee reviewed the external reporting of the Group including the interim review and the Annual Report 
and Financial Statements, as well as the matters raised in the letter from the FRC. In assessing the Annual Report 
and Financial Statements, the Committee considers the key judgements and estimates. The significant issues and 
improvements considered by the Committee in respect of the year ended 31 May 2021 are set out in the table below: 

Significant issues  
and judgements

Decisions and improvements

Areas of 
significant 
financial 
judgement

The Committee considered a number of areas of significant financial judgement throughout the year, particularly 
those referenced within the FRC review letter which is summarised on the previous page. The key areas covered 
involved the accounting treatment related to the disposal of Nutricima and particularly the associated recycling 
of historical foreign exchange losses; the Group’s decision to move away from presenting exceptional items in 
the income statement, instead now identifying specific adjusting items; the treatment of uncertain tax positions 
across the Group; and impairment testing of goodwill, intangible assets and tangible assets and associated 
discount rates. The Committee accepted the judgements recommended by management having challenged 
them and considered alternative options.

Internal controls

The Committee monitored progress against the KPMG report and instructed an internal audit to review the 
management response which, among other things, recommended an ongoing assessment of the adequacy and 
appropriateness of the management actions recommended by the KPMG report as well as a renewed focus on 
embedding controls improvements throughout the Group. The Committee will continue to monitor internal 
controls improvements in FY22.

Risk management

The Committee oversaw the adoption of a revised risk management framework led by the new Group Head of 
Risk and Internal Audit. This included the standardisation of risk management methodology and registers across 
the Group. The Committee plans to focus on assessing key risks and integrating risk management reporting in FY22.

Whistleblowing 

Supported and oversaw the roll-out of the new whistleblowing hotline system and the launch of the Code of 
Ethical Conduct, facilitated by the Ethics & Compliance Committee.

Internal  
audit model

The Committee approved a revised internal audit resource model to better take advantage of the benefits of 
developing internal capability while still utilising external expertise where appropriate. 

RISK MANAGEMENT AND INTERNAL CONTROLS

Internal control structure
The Board oversees the Group’s risk 
management and internal controls 
and determines the Group’s risk 
appetite. The Board has, however, 
delegated responsibility for review of 
the risk management methodology, 
and the effectiveness of internal 
controls, to the Audit & Risk 
Committee. 

Review of control environment
Following receipt of the KPMG report, 
management prepared a detailed 
action plan responding to each of the 
recommendations made by KPMG 
with clear executive ownership and 
timelines for each recommendation. 
The Audit & Risk Committee 
oversees the implementation of 
management’s responses to the 
KPMG report and receives a report 
on progress at each meeting. 

Internal Audit now tracks progress 
against the target dates agreed and 
have carried out a design review 

of all management responses to 
the KPMG report as well as an 
operational review of controls 
already established. Actions that 
were required included the phased 
roll out of a Code of Ethical Conduct 
throughout the organisation.

Financial control improvements have 
also been progressed including the 
further development of a Group-wide 
framework of control, balance sheet 
account reconciliations controls and 
the completion of a management self-
assessment exercise. EY have been 
engaged by the Company to review 
the Nigerian business’ SAP processes, 
and the Committee receives updates 
on the progress of this review and 
management’s responses to improve 
and simplify SAP processes in the 
Nigeria business. The Company’s 
financial control and reporting 
capability has also been improved 
through the appointment of a new 
assistant financial controller and  
a new Group financial controller.

An ad-hoc Ethics & Compliance 
Committee was formed to oversee 
the implementation of certain 
agreed actions relating to ethics  
and compliance controls. In particular 
the Ethics & Compliance Committee 
oversaw the development and roll 
out of the Code of Ethical Conduct. 
This code provides a framework 
document for the PZ Cussons  
new ethics and compliance system. 
The Code is supported by other 
policies that have also been 
refreshed including:

•  Conflicts of interest policy – 

setting expectations for avoidance 
of conflicts

•  Whistleblowing policy – setting the 
expectation of a ‘speak up’ culture

•  Gifts and hospitality policy – 

establishing the circumstances  
for gifts and hospitality

•  Inside information and share 
dealing policies – ensuring 
compliance with Listing and  
Market Abuse Regulations rules

PZ Cussons plc Annual Report and Financial Statements 202183

•  Anti-fraud policy – establishing  

a zero tolerance for fraud

•  Failure to prevent the facilitation 
of tax evasion policy – ensuring 
compliance with the duty to 
prevent criminal facilitation  
of tax evasion

•  Risk management policy. 

While the Committee notes the 
controls improvements made over 
the course of FY21, it is also clear 
that considerable work remains to 
achieve the Company's target level 
of internal controls effectiveness, 
particularly in light of the recent 
discussions surrounding a potential 
UK version of the Sarbanes-
Oxley Act. In particular, the 
Committee noted Internal Audit 
recommendations for additional 
challenge and scrutiny to ensure 
that the controls improvements 
implemented by management are 
fully embedded throughout the 
organisation and fully responsive  
to the underlying controls risks to 
which they relate.

Internal audit function
A key source of internal assurance 
is delivery of an internal audit 
plan, which is designed to help the 
organisation achieve its strategic 
priorities. The internal audit function 
is led by the Group Head of Risk and 
Internal Audit, Derek Quirk, who 
joined the business in May 2020. 
Derek supervises the internal audit 
teams based in the Company’s main 
markets. There are in-house internal 
audit teams in Africa and Asia and 
in the UK the function is co-sourced 
with the Company’s internal audit 
partner, KPMG LLP. 

An updated Internal Audit Charter 
was adopted in July 2020. The 
Internal Audit Charter provides 
a framework within which the 
Internal Audit function operates 
and formalises the arrangements 
approved by the Committee for 
the Group Internal Audit function 
within the Company. The Charter re-
confirms that the Internal Auditing 
function is an independent and 
objective assurance and consulting 
activity that is guided by a philosophy 
of adding value to improve the 
operations of the Company. 

It assists the Company in 
accomplishing its objectives 
by bringing a systematic and 
disciplined approach to evaluate 
and improve the effectiveness of 
the organisation's governance, risk 
management and internal control. 

The FY21 Internal Audit Plan was 
approved by the Audit & Risk 
Committee in May 2020. The Group 
Head of Risk and Internal Audit 
reports progress against this plan 
and highlights significant findings at 
the Committee meetings. The Group 
Head of Risk and Internal Audit also 
has regular meetings with the Audit 
& Risk Committee Chair and the CFO. 
Whilst the Covid-19 pandemic has 
prevented internal audit operational 
site visits, the in-house teams, being 
resident in-country, have been able 
to continue to visit operational units. 
Other assessments have been done 
remotely, leveraging technology to 
assist in the process. 

The Committee has assessed 
the effectiveness of the internal 
audit function as part of its annual 
performance evaluation process 
and is satisfied that the current 
arrangements remain appropriate 
and effective for the Company. 
Indeed, the Committee is confident 
that the new Group Head of Risk 
and Internal Audit has assisted the 
Committee in building a more robust 
controls culture across the Company. 

Risk management
While the Board oversees the Group’s 
risk management it delegates 
responsibility for review of the risk 
management methodology and 
effectiveness of the risk management 
process and the effectiveness of 
internal controls to the Audit & Risk 
Committee. During the year a renewed 
Risk Management Policy has been 
adopted to drive a consistent Group-
wide approach to risk determination, 
analysis, recording and management 
and to ensure that reasonable steps 
are taken to mitigate risk. The Policy 
reaffirms that the Group recognises 
that the management of risk is an 
important component of good 
management practice and that the 
Group has an open and receptive 
approach to identifying, discussing 
and addressing risk. 

The risk policy is underpinned by 
a revised framework that outlines 
the Group’s underlying approach 
to risk management, documents 
the roles and responsibilities of 
key stakeholders and outlines key 
aspects of the risk management 
process and identifies the main 
reporting procedures. 

This risk management process 
and risk framework ensures 
that we capture and mitigate 
risks to the successful delivery 
of strategic objectives. The risk 
management process covers 
initial risk identification, including 
emerging risks, assessment of 
the gravity of the risk, target risk 
and risk velocity, the extent to 
which risks can be mitigated and 
planning for and implementing 
effective risk mitigation activities. 
The Group operates both top-
down and bottom-up approaches 
to ensure that significant strategic 
and operational risks are identified. 
The Group Internal Audit function 
provides independent assurance 
to both management and the 
Committee on the effectiveness 
of the Group’s risk management 
framework and as to whether sound 
internal control systems operate to 
mitigate these risks. Recognising 
that the roles of head of risk and 
head of internal audit are combined, 
the Committee takes specific steps 
to ensure the independence of 
the Group internal audit function. 
Accordingly, the Committee is 
satisfied that the risk management 
framework and internal control 
systems are effective.

Whistleblowing policy
The Company is required to 
maintain, subject to the oversight 
by the Audit & Risk Committee, a 
mechanism for the confidential 
reporting of suspected fraud and 
other wrongdoing. The Company 
previously maintained a 'speak up' 
policy within the framework of its 
anti-bribery policy documentation 
and engaged the services of an 
external provider to operate a 
confidential telephone and web-
based reporting system.

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AUDIT & RISK COMMITTEE REPORT CONTINUED

Following the receipt of the KPMG 
report the effectiveness of that 
system was questioned. The General 
Counsel and Company Secretary 
reviewed the whistleblowing 
systems and recommended that 
the Board adopt a new stand-alone 
Whistleblowing Policy as part of the 
wider work on the Code of Ethical 
Conduct. Navex Global, a leading 
whistleblowing system provider, was 
engaged to provide a new telephone 
and web-based reporting system 
in October 2020 for use with the 
Whistleblowing Policy.

Once approved the Whistleblowing 
system and policy was launched to 
the workforce. The launch consisted 
of internal social media posts with  
an awareness contest, intranet posts, 
ELT cascades, desktop background 
changes to highlight whistleblowing 
and posters being placed in 
prominent locations around all 
offices. The whistleblowing system 
is independently monitored by the 
internal audit function. The Committee 
receives regular whistleblowing 
reports and reports on the 
effectiveness of the Whistleblowing 
policy and reports regularly to the 
Board on these matters.

Statement of compliance
The Company confirms that it has 
complied with terms of The Statutory 
Audit Services for Large Companies 
Market Investigation (Mandatory 
User of Competitive Tender 
Processes and Audit Committee 
Responsibilities) Order 2014 ('the 
Order') throughout the year. In 
addition to requiring mandatory 
audit re-tendering at least every ten 
years for FTSE 350 companies, the 
Order provides that only the Audit 
Committee, acting collectively or 
through its Chair, and for and on 
behalf of the Board is permitted:

•  To the extent permissible in law 
and regulation, to negotiate and 
agree the statutory audit fee and 
the scope of the statutory audit

•  To initiate and supervise a 
competitive tender process

•  To make recommendations to 

the Directors as to the External 
Auditor appointment pursuant  
to a competitive tender process
•  To influence the appointment of 
the audit engagement partner
•  To authorise an External Auditor 
to provide any non-audit services 
to the Group, prior to the 
commencement of those non-
audit services.

We undertook an audit tender 
in 2017, which resulted in the 
appointment of Deloitte LLP. The 
Committee has considered Deloitte’s 
performance annually as External 
Auditor and the Chairs of the Board 
and of the Committee met with 
Deloitte during the year to assess 
the operation of the audit from the 
perspective of both parties. As a 
result, the Committee recommended 
to the Board that Deloitte LLP be 
offered for reappointment at the 
2021 Annual General Meeting.

The Board is ultimately responsible 
for the Group’s system of internal 
controls and risk management and 
discharges its duties in this area by:

•  Holding regular Board meetings  
to consider the matters reserved 
for its consideration

•  Receiving regular management 

reports which provide an 
assessment of key risks and 
controls

•  Scheduling regular Board reviews 
of strategy including reviews of 
the material risks and uncertainties 
(including emerging risks) facing 
the business

•  Ensuring there is a clear 

organisational structure with 
defined responsibilities and levels 
of authority

•  Ensuring there are documented 
policies and procedures in place
•  Seeking assurance from the Group 

Internal Audit function
•  Reviewing regular reports 

containing detailed information 
regarding financial performance, 
rolling forecasts, actual and 
forecast covenant compliance,  
cash flows and financial and  
non-financial KPIs.

Notwithstanding the Board's 
conclusion that the Group's internal 
controls processes meet the 
required standards, the Audit & Risk 
Committee continues to monitor a 
number of areas which fall short of 
the Company's expectations for our 
controls environment.

Fair, balanced and understandable
The Directors are required to 
confirm that they consider, taken as 
a whole, that the Annual Report is 
fair, balanced and understandable 
and that it provides the information 
necessary for shareholders to 
assess the Company’s position 
and performance, business model 
and strategy.

The Committee has satisfied itself 
that the controls over the accuracy 
and consistency of information 
presented in the Annual Report are 
satisfactory, that the information 
is presented fairly (including the 
calculations and use of alternative 
performance measures) and has 
confirmed to the Board that the 
processes and controls around the 
preparation of the Annual Report 
are appropriate allowing the 
Board to make the 'fair, balanced 
and understandable statement' 
in the Directors’ Responsibilities 
Statement.

Financial reporting 
The Company reports to 
shareholders on its financial 
performance twice a year. During 
the 12 months prior to the date of 
this report, the Audit Committee 
reviewed the interim financial 
statements for the six months to 
30 November 2020 and the full-year 
financial statements and Annual 
Report for the year to 31 May 
2021. The principal steps taken by 
the Audit Committee during the 
past 12 months in relation to its 
review of the published financial 
statements were: 

•  Review of the 2020 interim 

financial statements and 2020 
Interim Announcement and 
consideration of Deloitte’s 
comments on the drafts of  
these documents

PZ Cussons plc Annual Report and Financial Statements 202185

•  Review of plan for preparing  
the financial statements and 
Annual Report for the year  
ending 31 May 2021

•  Review of the significant 

judgements and estimates  
that impact the financial 
statements and 

•  Review of the financial statements 

and Annual Report for the 
year ending 31 May 2021 and 
consideration of Deloitte’s 
comments on these documents. 

The Audit Committee monitors the 
implications of new accounting 
standards and other regulatory 
developments for the Company’s 
financial reporting and regularly 
receives technical updates from the 
External Auditors. These technical 

updates have kept the Committee 
informed on the UK Corporate 
Reform and the expected timescales, 
the Audit Market Reform and the 
likely introduction of UK regulation 
in respect of internal controls on 
financial reporting (UK SOX).

Viability statement and going concern
The Committee has reviewed the 
basis for the Company’s Viability 
Statement that is drafted with 
reference to the financial forecasts 
for the next three years. In light of 
the significant impact of Covid-19 on 
the Global economy, the Committee 
placed additional scrutiny on the 
assumptions used in the forecasts 
to ensure they are appropriate. The 
Committee provides advice to the 
Board on the Viability Statement.

The Committee ensured sufficient 
review was undertaken of 
the adequacy of the financial 
arrangements and cash flow 
forecasts. Accordingly, the 
Committee recommended to 
the Board that the statement 
be approved.

Similarly, and again in light of the 
significant impact of Covid-19 on 
the Company’s operations, the 
Committee placed additional focus 
on the appropriateness of adopting 
the going concern basis in preparing 
the Group’s financial statements 
for the year ended 31 May 2021 
and satisfied itself that the going 
concern basis of presentation of the 
financial statements and the related 
disclosure is appropriate.

June 2020

July 2020

September 2020

January 2021

May 2021

•  Receipt of the 
KMPG report

•  Update on key 

•  Update on key  

•  Update on key 

•  Update on key 

accounting issues  
and judgements

accounting issues  
and judgements

accounting issues  
and judgements

accounting issues  
and judgements

•  External Auditor Report 

•  Fair, balance and 

•  Audit planning

•  External Auditor Report 

to the Committee

understandable review

•  KPMG report  

to the Committee

•  Review of draft 

•  Approval of the 

progress update

•  KPMG report  

Committee report in 
Annual Report and 
Financial Statements

Committee report

•  External Auditor Report 

to the Committee

•  External Auditor 
Report to the 
Committee

•  Review of the litigation 

report

•  Update on the progress 

of internal audit

•  Approval of the internal 

Audit Charter

•  KPMG report progress 

update

•  Review of Annual Report 
and Financial Statements 
and announcements

•  Approval of the 
interim results 
announcement

• 

Internal audit update

• 

Internal audit update

•  KPMG report progress 

•  Risk management 

update

framework

•  Whistleblowing 

update

progress update

•  Full-year risk review – 
risk management 
framework and risk 
management policy

• 

Internal audit update, 
plan and resourcing 
model. Approving the 
internal audit charter

•  Whistleblowing update

•  Review the Committee 

evaluation report

•  Review and amendments 
to the Committee terms 
of reference

Jeremy Townsend
Audit & Risk Committee Chair

30 September 2021

Strategic ReportFinancial StatementsGovernance86

REMUNERATION COMMITTEE REPORT

Kirsty Bashforth
Chair of the Remuneration 
Committee (from 1 July 2020)

KEY OBJECTIVE OF THE COMMITTEE

In line with its delegation from the Board, the Committee sets the Company’s 
Remuneration Policy for approval by shareholders and is responsible for the 
terms and conditions of the remuneration of members of the Board and 
senior executives.  

KEY RESPONSIBILITIES OF THE COMMITTEE
•  To set, develop and oversee the implementation of the Directors’ 

Remuneration Policy for the Executive Directors and senior executives, 
having regard for the remuneration principles of the wider organisation 
and the relationship between the remuneration of the members of the 
Board and the wider workforce.

•  To evaluate the performance of and determine specific remuneration 

packages for each Executive Director, the Chair, the Company Secretary 
and the other senior executives.

•  To maintain an active dialogue with stakeholders, ensuring that 

shareholders and other advisory bodies’ views are taken into account when 
setting the remuneration of senior executives and members of the Board.

Detailed responsibilities are set out in the Committee’s terms of reference, 
which can be found on the Company’s website www.pzcussons.com. 

PRIORITIES FOR 2022
•  Complete a tender for Committee advisor
•  Review engagement with the workforce on executive remuneration
•  Consider how to encourage equity-based remuneration more widely 

through the Company 

REMUNERATION COMMITTEE MEMBERSHIP 

Committee members

Member since

Current

Kirsty Bashforth: Chair

Dariusz Kucz

Jeremy Townsend

Helen Owers

2019

2018

2020







2012

Retired at the AGM

For attendance at the Remuneration Committee, the Board meetings and 
other Board Committees please see the full attendance table on page 72.

DEAR SHAREHOLDERS,

On behalf of the Board, I am pleased 
to present our 2021 Remuneration 
Committee Report. This report is 
divided into three sections:

1)  This Remuneration Committee Chair 
Statement – providing a summary of 
the Committee’s activities throughout 
the year and the key decisions that  
we made.

2)  The Remuneration Policy – the 

2021–2023 Policy which was approved 
by our shareholders in a binding vote 
at the 2020 AGM.

3)  The Report on Directors' 

Remuneration – a report on 
remuneration which details how 
the policy was applied throughout 
the 2021 financial year and how the 
Committee intends to apply the Policy 
in the upcoming financial year, which 
will be subject to an advisory vote at 
our 2021 AGM.

This has been a busy first year as Chair 
of the Committee: a new management 
team, refreshed strategy, Covid-19 and 
the continued increasing criticality of 
sustainability providing the backdrop 
to remuneration decisions. In such a 
changing context, we continue to be 
ready to adjust specifics in the policy to 
ensure alignment and relevance in being 
able to objectively review performance.

Background to remuneration decisions 
With Jonathan Myers joining the 
Company as CEO just before the start 
of this financial year and Sarah Pollard 
joining as CFO in January 2021, this year 
has seen a re-invigoration and renewal of 
the strategic direction for the Company, 
laying the foundations for sustainable, 
profitable revenue growth. There has 
been revenue and profit growth in all 
regions, driven by double digit growth in 
Must Win Brands. Coupled with increased 
strategic investment in our brands, we 
have seen revenue grow 2.7% to £603.3m 
versus 2020, with adjusted profit before 
tax before continuing operations up 11% 
year-on-year to £68.6m.

The constant presence of Covid-19 
has been considered in-depth by the 
Committee when assessing performance 
and setting targets. Management 
approached the pandemic in a focused 
and nuanced manner and the Committee 

PZ Cussons plc Annual Report and Financial Statements 202187

satisfied itself that the strong 
performance of the Company was 
attributable to the actions of the 
management team and not unduly 
aided by events out of its control:

•  While Hygiene products saw 
unprecedented demand, 
management acted fast to ensure 
the supply of raw materials and to 
divert production capacity to meet 
that demand.

•  Beauty products experienced 
restricted distribution routes 
and reduced demand, and the 
Committee welcomed the 
accelerated move into e-commerce 
opportunities to overcome 
significant disruption and  
capture demand as it returned.

With regards to the Covid-19 
experience of the wider workforce 
and the context of the wider  
market the Committee noted that:

•  The Company did not engage in 
any Covid-19 related redundancy 
programmes nor did it utilise any 
voluntary government support 
packages in any of its markets 
other than UK VAT relief which 
applied to all UK businesses and 
which was repaid early.

•  Significant investments were 

made by the Company to ensure 
employee wellbeing, including 
technology and allowances to 
enable and support remote 
working, enhanced safety and 
sanitation in production facilities, 
testing for factory staff in the UK 
and Africa, financial support for the 
provision of vaccines to employees 
in Indonesia, wellness and fitness 
offerings and new permanent 
flexible working principles. 

•  All employee bonuses were paid. 
•  As normal during the pandemic, 
and with the exception of a short 
delay to the pay review at the 
height of the lockdowns, employee 
salary reviews and increases were 
unaffected.

On this basis, the Committee 
determined it would not be 
appropriate to apply discretion  
to reduce FY21 bonus payments  
for the Executive Directors. 

Remuneration governance
Throughout the year the Committee 
has comprised exclusively 
independent Non Executive Directors 
in accordance with the 2018 Code. 
Helen Owers was Committee Chair 
until 1 July 2020 when she stepped 
down from the Committee and the 
Board, at which point I formally took 
over as Committee Chair. 

The Committee held six scheduled 
meetings during the 2021 financial 
year with our activities summarised 
in the box on page 72. The Company 
Secretary serves as secretary to 
the Committee and attends all 
meetings. Only members of the 
Committee are entitled to attend, 
however, the Board Chair, the 
Chief Executive Officer, the Chief 
Financial Officer, the Chief Human 
Resources Officer and the Group 
Reward Director attend meetings by 
invitation where this is appropriate. 
They do not participate in any 
discussion regarding their own 
remuneration. The Committee’s 
remuneration advisors, Korn Ferry, 
also attend meetings by invitation 
and the details of the Committee’s 
relationship with its advisors can be 
found on page 108.

Board changes
This year Sarah Pollard was 
appointed to the Board as CFO. Her 
remuneration was set in line with the 
Remuneration Policy on a salary of 
£325,000 and a pension contribution 
in line with the majority of the UK 
workforce at 10% of salary. 

She also participates in the annual 
bonus and Performance Share Plan 
with an opportunity of 125% of salary 
under each. Given that she joined part 
way through the year, the opportunity 
for 2021 was based on her pro-rata 
salary since appointment. Sarah also 
received compensation totalling 
£131,015 on joining the Company 
to compensate her for outstanding 
shares forfeited on departure from 
her former employer. The payment 
was of equal value to the shares 
forfeit at the time of joining the 
Company and she agreed to use 
the net proceeds of the payment to 
acquire PZ Cussons shares and to hold 
these against the Company’s share 
ownership guidelines. 

Had she remained in employment the 
net of tax value of the shares forfeit, 
which did not have any performance 
conditions, would also have been 
retained and so the buyout was a  
like-for-like replacement. 

Shareholder engagement
The Committee recognises the 
importance of understanding the 
perspective of shareholders when 
taking decisions. We communicate 
with our shareholders during both 
Remuneration Policy reviews and in 
advance of any significant changes 
to the implementation of our policy. 
While we note that there are a range 
of different views among institutional 
investors on the most appropriate 
pay models and performance metrics, 
we will always consider the views 
expressed to us and explain why we 
take a different approach if we choose 
to do so. In relation to our approach 
to engagement during 2020, we were 
pleased to be recognised for our 
pro-active approach by JO Hambro 
in a case study included in their 2020 
Stewardship Report. The Committee's 
discussions on sustainability targets 
for the FY22 LTIP and beyond, in 
particular, have been informed by 
these discussions.

Employee engagement

The Committee seeks to understand 
and incorporate the perspective  
of the broader workforce to inform 
its decisions:

•  Board engagement with 

Town Halls, digital forums and 
engagement surveys takes place 
throughout the year (see page 28 
for further details).

•  During the year, the Committee 

Chair and Dariusz Kucz (designated 
employee engagement Non 
Executive Director) attended 
a workforce forum to outline 
the approach to executive pay 
and its alignment with strategy 
and the wider pay policies. The 
alignment of pension contributions 
for executives with the wider 
workforce was welcomed, and the 
importance of 'sharing the pain 
and the gain' when determining 
incentives was reiterated.

Strategic ReportFinancial StatementsGovernance88

REMUNERATION COMMITTEE REPORT CONTINUED

•  The Committee oversaw not just 
changes to the executive bonus 
plan but also the way this cascaded 
into the organisation, for example, 
through the application of LTIP 
below the Executive Director 
level, to ensure greater alignment 
between executives and the 
broader senior team.

•  A share incentive plan which allows 
all UK employees to participate in 
equity-based remuneration was 
approved during FY21 and is set 
for launch in FY22.

The Committee reaffirmed that the 
changes made to remuneration in 
FY21 were appropriate and took 
account of employees’ views.

The Committee also agreed, as 
a priority for FY22, to consider 
additional ways to better encourage 
equity-based remuneration through 
the wider workforce, building on 
foundations laid in FY21.

Remuneration earned during  
the year ended 31 May 2021
The key aspects of remuneration 
earned during the year are as follows:

Salary
•  Jonathan Myers' salary on 

appointment as Chief Executive 
Officer in May 2020 was £575,000 
and this was not subject to review 
in FY21. 

•  Sarah Pollard was appointed as 

Chief Financial Officer in January 
2021 on a salary of £325,000.  
With regard to both Executive 
Directors, in line with the 
Company’s Remuneration Policy, 
the Committee intends to ensure 
that base salary levels achieve 
market competitive positioning 
based on performance and 
increased experience in post  
over an appropriate period.

Annual bonus payout
•  The 2021 annual bonus included 
targets primarily relating to 
three key financial indicators: 
adjusted profit before tax, revenue 
growth and net working capital 
percentage, with the balance of 
the bonus being subject to delivery 
against key business objectives.

•  Given the strong financial 

performance in the year, with 
revenue and profit growth across 
all regions, 100% of the 80% of 
bonus assessed against financial 
performance was achieved. The 
Committee also assessed the 
performance against the key 
business objectives which focused 
on Organisational Effectiveness 
and Strategic Execution and 
determined that 100% of the 20% 
available was earned. Full details 
of the performance assessment 
against both the financial and key 
business objectives can be found 
on page 102.

•  As such, overall 100% of the 
maximum bonus was earned  
by the Chief Executive Officer 
and Chief Financial Officer. 
The Committee is comfortable 
that this is in line with underlying 
corporate performance and 
shareholder experience over the 
year. The outturn is also in line 
with the experience of the wider 
workforce with maximum bonus 
being awarded in a number of 
operating units and bonus in line 
with target in the majority of others.
•  In line with the Policy approved at 
the 2020 AGM, one quarter of the 
bonus will be deferred into shares 
for three years.

Long-term incentives
•  Given their recent appointments, 
there were no Performance Share 
Plan ('PSP') awards vesting to the 
current Executive Directors in 
respect of performance periods 
ending 31 May 2021.

•  Jonathan Myers was granted a PSP 
award during 2021 over shares to 
the value of 150% of salary and 
following appointment in January 
2021, Sarah Pollard was granted a 
PSP award over shares to the value 
of 125% of salary, pro-rata for the 
period since appointment. These 
awards will vest to the extent EPS, 
Strategic Revenue Growth and 
Sustainability targets are met  
over the period to 31 May 2023 
with any shares vesting subject  
to a two-year holding period.

Wider employee remuneration 
context
•  Over the course of FY21, the 

Committee expanded performance 
based elements to pay below 
Executive Director level and added 
a restricted stock component 
below Executive Director level. It 
is the Committee’s view that this is 
necessary to enable the Company 
to compete internationally for 
the best executive talent with 
restricted stock being a common 
form of incentive offered among 
companies against which we 
compete. Use of stock is considered 
to be a powerful tool to enable the 
alignment of interests of senior 
managers with shareholders and it 
will also help retain and motivate 
key members of our current and 
future leadership teams. The 
Committee reviews retention 
and recognition restricted stock 
awards twice a year. The quantum 
of restricted stock awards 
granted when compared against 
performance shares was adjusted 
to reflect the greater certainty of 
rewards in line with normal market 
practice. These awards were very 
well received by recipients. The 
Committee received shareholder 
approval for the implementation 
of employee share purchase plans 
in the United Kingdom and other 
markets where feasible.

Discretion 
•  In July 2021, the Committee 
agreed to recommend an 
approximately 15% increase to the 
LTIP award issued to the CEO in 
November 2020. The Committee 
approved similar enhanced awards 
to all other participants in the LTIP 
in recognition of performance 
under challenging conditions and 
to ensure appropriate incentives 
and retention following the 
considerable changes in the ELT 
in a short period. The Committee 
further recognised the strong start 
made by the CEO and his quick 
delivery of a new strategy and 
improved business performance. 
This increase is subject to 
shareholder approval and further 
details are set out in the notice  
of meeting for the 2021 AGM.

PZ Cussons plc Annual Report and Financial Statements 202189

•  The range of targets in both the 

annual bonus and LTIP are set with 
reference to both internal planning 
and external market expectations 
for the Company’s performance.

Further details of the approach to 
remuneration for FY22 are set out  
on pages 102 to 105.

Concluding remarks
Our approach to remuneration under 
the new policy is focused on providing 
clear alignment between strategy, 
incentives, stakeholder experience 
and the relevant principles of the 
2018 Code. It is never a precise science 
and requires judgement on wider 
contextual issues alongside the strict 
outturn calculations, to ensure the 
right balance. This year has been an 
acute example of this and we have 
sought to recognise performance 
within that backdrop. I hope our 
shareholders agree with our approach 
and will support the advisory vote 
on the Report on Remuneration 
and the resolutions to implement 
the enhancement to the FY20 LTIP 
award for the CEO at our upcoming 
AGM. We welcome your views and 
any discussion on the matters set out 
within the report.

Kirsty Bashforth
Remuneration Committee Chair

•  During the year, the Committee 
used its discretion to restate the 
strategic target applicable to 20% 
of the FY21 long-term incentive 
award. The restatement of the 
target related to redefining Focus 
Brands as Must Win Brands in line 
with our strategy. This change 
ensures that only those brands 
which have a validated growth 
wheel within the new strategy  
re treated as part of the LTIP.  
The Committee tested the impact 
of these changes and concluded 
that for FY21, this change made 
this measure more, rather than  
less challenging.

•  Any future changes to the 

constituent brands within the Must 
Win Brand category will take place 
annually to ensure alignment with 
the budget process, and on an 
indexed basis which will ensure  
a consistent degree of stretch.

Our approach to remuneration for the 
year ending 31 May 2022 
The approach to remuneration for 
FY22 is largely unchanged other 
than reviewing and updating the 
performance conditions attached  
to the bonus and PSP to ensure 
they are fully aligned with strategic 
priorities. As such, in FY22:

•  Executive Director salaries have 

been reviewed to ensure they are 
at an appropriate level compared 
to peer benchmarks, appropriately 
recognise the experience and 
performance of the Executive 
Directors and align with the 
experience of the broader UK 
workforce.

•  A salary increase of 3% has been 
provided to the CEO and the 
CFO, each of which was effective 
1 September 2021, in line with 
the average provided to the UK 
workforce. 

•  The annual bonus and PSP 

opportunity for the Chief Executive 
Officer will be in line with the 
normal Remuneration Policy level 
at 150% of salary and 125% for 
the Chief Financial Officer which 
can be earned for delivery against 
challenging targets.

•  The specific annual bonus metrics 

continue to reflect current 
strategic priorities and as such the 
bonus will be based on adjusted 
profit before tax (40% weighting), 
revenue growth (30% weighting), 
net working capital (10% 
weighting) with the remaining 
20% split equally between two 
key business objectives. For FY22, 
the key business objectives relate, 
as they did for FY21, to strategic 
execution and to organisational 
effectiveness, in equal measure.
•  One quarter of any bonus earned 
will continue to be required  
to be deferred into shares for 
three years.

•  The metrics and weightings used 

for the LTIP for awards to be made 
in FY22 will remain in line with 
the prior year with adjusted EPS 
growth remaining a key measure of 
underlying financial performance 
and determining the vesting of 
60% of the award, with strategic 
and sustainability metrics each 
determining 20% of the total 
PSP vesting. 

•  The strategic metric is based 
on revenue growth from Must 
Win Brands and will be based 
on absolute targets rather than 
being assessed on a relative basis 
to provide clearer line of sight for 
participants and the sustainability 
target will specifically address 
and incentivise the Company’s 
ambitions in this area over the 
coming years. Further details of 
the performance metrics are set 
out on pages 104.

•  As has been the case since 2018, 
any shares earned at the end of 
the three-year performance period 
must be retained for a minimum 
of two years (i.e. a minimum 
of five years from the date of 
grant). In line with the approved 
Remuneration Policy, shares 
must also be retained until the 
minimum shareholding guidelines 
are met, including following the 
end of service in accordance 
with our post-cessation holding 
expectations.

Strategic ReportFinancial StatementsGovernance90

REMUNERATION COMMITTEE REPORT CONTINUED

Committee activities during the year ended 31 May 2021.

July 2020

September 2020

November 2020

January 2021

March 2021

May 2021

•  Presentation from 
the remuneration 
advisor on 
governance, 
remuneration 
trends and the 
implications for  
the business

•  Review of draft 
annual bonus 
awards for FY20

•  Update on post 
AGM trends and 
regulation from  
the remuneration 
advisor

•  Review of cascade 
of non-financial 
targets outside  
of the Executive 
Directors 

•  Consideration  

•  Consideration of 

of final investor 
feedback on 
proposed 2020 
Remuneration 
Policy

salary adjustments 
within the ELT  
(not Executive 
Directors)

•  Consideration of 
implementation  
of Employee Stock 
Purchase Plan (SIP)

•  Approval of the 

grant of the FY21 
PSP awards 

•  Consideration of 
AGM voting and 
investor feedback

•  Consideration of 

•  Approval of actual 

investor feedback 
on Remuneration 
Policy

annual bonus 
awards for FY20 
performance 

•  Approval of 

financial targets for 
the annual bonus 
scheme for FY21

•  Approval of PSP 
targets for the 
FY21 awards

•  Approval of 

•  Review of vesting 
of past awards 
under the PSP

Employee Stock 
Purchase Plan (SIP) 
and PSP Rules

•  Approval of annual 

awards and 
performance 
targets (in principle) 
under the 
Performance Share 
Plan for FY21

•  Approval of 2020 
Remuneration 
Policy and 
Remuneration 
Report in respect 
of FY20

•  Consideration  
of share plan 
participation  
for all employees

•  Review of draft 
Remuneration 
Report in respect 
of FY20

•  Approval of CFO 
remuneration 
package

•  Interim update  
on performance 
versus FY21 annual 
bonus scheme

•  Consideration of 
administrative 
matters relating to 
the operation of 
the Company’s 
share plans 

•  Half-year review 
of FY21 annual 
bonus targets

•  Consideration  

of disclosure of  
Must Win Brands

•  Consideration of 
administrative 
matters relating  
to the operation  
of the Company’s 
share plans

•  Approval of 
pro-rated 
Performance  
Share Plan awards

•  Presentation from 
the remuneration 
advisor on 
governance, 
remuneration 
trends and the 
implications for  
the business

•  Consideration 
of forecast 
performance in 
respect of FY21 
annual bonus

•  Consideration  
of provisional  
FY22 annual  
bonus targets

•  Consideration  
of Group salary 
proposals

•  Consideration of 
overall Group 
remuneration 
structure 

•  Consideration of 
provisional FY22 
Performance Share 
Plan targets 

•  Consideration of 
Committee terms 
of reference 

•  Consideration  
of Committee 
performance

•  Consideration  

of Remuneration 
Report themes 

•  Review of Board 

Chair’s fee

KB, HO, JT, DK

KB, HO, JT, DK

KB, JT, DK

KB, JT, DK

KB, JT, DK

KB, JT, DK

PZ Cussons plc Annual Report and Financial Statements 202191

At a glance summary: how we will implement the policy in FY22
The table below summarises how the Committee intends to implement the Remuneration Policy for the forthcoming 
financial year ending 31 May 2022.

Key policy features

Salary

Base salaries are normally reviewed annually 
taking into account:

•  The scope of the role and the markets in which 

PZ Cussons operates.

•  The performance and experience of the individual.
•  Pay levels in other organisations of a similar size 

Salary 
Increase

and complexity.

•  Pay increases elsewhere in the Group.

FY22 implementation

Link to KPIs

•  Salary increases in line with the UK workforce average, effective from 

–

1 September 2021

Chief Executive 
Officer 
£592,250
3%

Chief Financial 
Officer
£334,750
3%

Pension/benefits/all-employee share schemes

Executive Directors will receive pension benefits 
in line with those generally provided to employees 
in the location in which they are based.

Directors receive market competitive benefits  
and may participate in all-employee benefit 
arrangements.

Annual bonus

Policy maximum of 150% of salary.

Incentive scheme which focuses Directors on 
delivery of annual goals and milestones which 
are consistent with the Group’s longer-term 
strategic aims.

Committee may adjust outturn where bonus 
payout does not reflect business performance 
or individual contribution. 

25% of any bonus earned deferred into shares 
for three years.

Recovery and withholding provisions apply.

Long-term incentive plan

Policy maximum of 150% of salary. 

Long-term incentive scheme which focuses on 
generating sustained shareholder value over the 
longer term and aligning the Directors’ interests 
with those of the Company’s shareholders.

Performance measures based on financial, 
strategic or share price-based metrics measured 
over three years.

Committee may adjust level of vesting to ensure 
it is reflective of underlying performance

Holding period applies for two years following 
vesting (i.e. five years from grant).

Recovery and withholding provisions apply.

Chair and Non Executive Director fees

Fees to reflect the time commitment in preparing 
for and attending meetings, the duties and 
responsibilities of the role, and the contribution 
expected from the Non Executive Directors.

•  Chief Executive Officer, J Myers, and Chief Financial Officer, S Pollard, 

–

both appointed on pension rate of 10% of salary in line with 
UK workforce

•  Pension contribution for any new appointment expected to be in line 

with that for the employees in the location where they are based.

•  Adjusted 
profit  
before tax

•  Revenue 
growth

•  Net working 

capital 
percentage 

•  Strategic 
priorities

•  Adjusted  
basic EPS
•  Revenue 
growth

•  Sustainability

Maximum bonus

Performance metrics:

Chief Executive 
Officer 
150% of salary 

Chief Financial 
Officer
125% of salary

•  Adjusted profit before tax: 40%
•  Revenue growth: 30%
•  Net working capital percentage: 10%
•  Key Business Objectives: 20%

The Committee considers that the bonus targets are commercially 
sensitive and therefore plans to disclose them only on a retrospective  
basis in next year’s Directors’ Remuneration Report.

Chief Executive 
Officer 

Chief Financial 
Officer

LTIP award

150% of salary 

125% of salary

Performance metrics:

Weighting 

Adjusted basic EPS
Revenue growth 
from Must Win 
Brands

Sustainability 

60%

20%

20%

Threshold 
target
2% 
per annum

2%
per annum

Threshold 
vesting

25%

Maximum 
target
6%
per annum

6%
per annum

25%

See page 104

The range of targets are set having had regard to both internal planning 
and external market expectations for the Company’s future performance.

Fees will be paid in line with the policy as below:

1 Sept
2021

1 Sept
2020

2020–21 
increase

Basic fees
Chair*
Non Executive Director
Additional fees
Senior Independent Director
Chair of Audit & Risk or Remuneration Committee
Chair of any other Committee 
Director responsible for employee engagement

250,000
55,000

250,000
52,500

10,000
10,000
5,000
5,000

5,000
10,000
5,000
5,000

+0%
+4.8%

+100%
+0%
+0%
+0%

* 

 The Company Chair does not receive additional fees for chairing other Board Committees.

Strategic ReportFinancial StatementsGovernancePredictability: The Committee 
set specific targets for different 
levels of performance which are 
communicated to the individuals  
and disclosed to shareholders.

Proportionality: The annual 
bonus and PSP have performance 
metrics which are aligned with the 
Company’s KPIs and the payouts 
reflect achievement against the 
targets. The Committee may 
reduce payouts under the bonus 
and PSP if they are not in line with 
underlying performance. Safeguards 
are identified to ensure that poor 
performance is not rewarded.

Alignment to culture: The Directors’ 
remuneration arrangements 
are cascaded down through the 
organisation ensuring that there 
are common goals. The Committee 
reviews remuneration arrangements 
throughout the Company and takes 
these into account when setting 
Directors’ remuneration.

92

REMUNERATION POLICY

Directors’ Remuneration Policy
This part of the report complies 
with the relevant provisions of the 
Companies Act 2006 and Schedule 
8 of the Large and Medium-sized 
Companies and Groups (Accounts 
and Reports) Regulations 2008  
(as amended). It has also been 
prepared taking into account the 
2018 UK Corporate Governance  
Code and the requirements of  
the UKLA Listing Rules.

The policy was approved by 
shareholders at the 2020 Annual 
General Meeting (AGM) and became 
effective from the date of the 
AGM on 26 November 2020. The 
Remuneration Policy as approved can 
be viewed at www.pzcussons.com  
and is included on the following 
pages, updated for factual changes 
where appropriate. 

Approach to designing the 
Remuneration Policy
The Committee is responsible for 
determining, and agreeing with the 
Board, the Directors’ Remuneration 
Policy, and has oversight of its 
implementation. The Committee has 
clear terms of reference and works 
with management and independent 
advisors to develop proposals and 
recommendations and exercises 
independent judgement when 
making decisions. This process is 
considered to manage any potential 
conflicts of interest.

When considering how to position 
the remuneration packages for the 
Executive Directors, the Committee 
considers market data from UK- 
listed companies of a similar size 
and complexity. The Committee 
also receives and takes into account 
information from the Chief Human 
Resources Officer on pay and 
employment conditions applying to 
other Group employees, consistent 
with the Group’s general aim of 
seeking to reward all employees 
fairly according to the nature of 
their role, their performance and 
market forces.

In designing an appropriate incentive 
structure for the Executive Directors 
and other senior management, the 
Committee seeks to set challenging 
performance criteria that are 
aligned with the Group’s business 
strategy and the generation of 
sustained shareholder value. The 
Committee is also mindful of 
the need to avoid inadvertently 
encouraging risky or irresponsible 
behaviour, including behaviour that 
could raise environmental, social or 
governance issues.

The Committee considered the 
principles listed in the 2018 UK 
Corporate Governance Code 
when designing the Directors’ 
Remuneration Policy and took  
these into account in its design  
and implementation:

Clarity: Remuneration arrangements 
have defined parameters which can 
be transparently communicated to 
shareholders and other stakeholders.

Simplicity: Remuneration 
arrangements for Executive 
Directors consist of salary, a fixed 
pension contribution in line with the 
workforce, participation in the annual 
bonus scheme, a portion of which 
is deferred into shares, and annual 
PSP awards which provide focus 
over the longer-term performance. 
Unnecessary complexity is avoided 
by the Committee in operating the 
arrangements. Executive Directors 
are also eligible to participate in 
the proposed Employee Share 
Purchase Plan.

Risk: The remuneration 
arrangements are designed to 
have a robust link between pay and 
performance thereby mitigating 
the risk of excessive reward. In 
addition, behavioural risks are 
considered when setting targets for 
performance-related pay and the 
arrangements have safeguards to 
ensure that pay remains appropriate, 
including Committee discretion to 
adjust incentive outturns, deferral 
of incentive payments in shares, 
recovery provisions and share 
ownership requirements.

PZ Cussons plc Annual Report and Financial Statements 202193

Remuneration framework
The components of Executive Directors’ remuneration are described below:

Element

Purpose and link 
to strategy

Operation

Maximum  
opportunity

Performance  
measures

Fixed remuneration

Base salary

To provide an 
appropriate level of 
fixed cash income to 
recruit and retain talent 
through the provision 
of competitively 
positioned base salaries.

Base salaries are normally reviewed 
annually taking into account:

The scope of the role and the markets 
in which PZ Cussons operates.

The performance and experience of 
the individual.

Pay levels in other organisations  
of a similar size and complexity.

Pay increases elsewhere in the Group.

Benefits

Provision for 
retirement

Benefits that may be provided 
include car benefits, life assurance, 
health insurance for the Executive 
Director and family, permanent 
health cover and personal tax advice.

Executive Directors may also 
participate in any all-employee  
share or benefits plans on the  
same basis as any other employees.

Where relevant, additional benefits 
may be offered if considered 
appropriate and reasonable by  
the Committee, such as assistance 
with the costs of relocation.

Participation in a defined 
contribution pension plan or 
provision of a cash allowance  
in lieu of a pension contribution.

Recruitment and 
retention of senior 
executive talent 
through the provision 
of a competitively 
positioned and 
cost-effective  
benefits package.

Benefits may also be 
provided to assist in the 
effective performance 
of an Executive 
Director’s duties.

Designed to enable an 
Executive Director to 
generate an income  
in retirement and to 
provide an overall 
remuneration package 
that is competitive in 
the market.

None, although overall 
performance of the 
individual is considered 
by the Committee  
when setting and 
reviewing salaries.

Not applicable.

To avoid setting the expectations 
of Executive Directors and other 
employees, there is no overall 
maximum for salary increases 
under this policy.

Salary increases are reviewed in 
the context of salary increases 
across the wider Group.

Any increase in excess of those 
elsewhere in the Group would be 
considered very carefully by the 
Committee. The circumstances in 
which higher increases may be 
awarded include but are not 
limited to:

An increase in the scope and/or 
responsibility of a role.

An increase upon promotion to 
Executive Director.

Where a salary has fallen 
significantly below market 
positioning.

The transition over time of a new 
Executive Director recruited on  
a below market salary to a more 
competitive market positioning  
as the Executive Director gains 
experience in the role.

The maximum opportunity will be 
based on the cost of providing the 
benefits. This will be set at a level 
that the Committee considers 
appropriate to provide a sufficient 
level of benefit based on 
individual circumstances.

Not applicable.

A Company pension contribution 
in line with the rate provided to 
the wider workforce in the 
country the Executive Director  
is based.

For the UK this is currently 10% of 
base salary in respect of each 
financial year into the scheme on 
behalf of the Executive Director, 
subject to a minimum employee 
contribution of 5% of base salary; 
or cash allowance of up to 10% of 
base salary.

Strategic ReportFinancial StatementsGovernance94

REMUNERATION POLICY CONTINUED

Element

Purpose and link 
to strategy

Operation

Maximum  
opportunity

Performance  
measures

 The maximum annual bonus 
opportunity that may be earned 
for any year is 150% of base salary.

The current maximum 
opportunity for Executive 
Director roles is:

•  Chief Executive: 150% of salary

•  Other Executive Directors: 125% 

of salary

Variable remuneration

Annual 
bonus 
scheme and 
deferred 
annual 
bonuses

Designed to motivate 
Executive Directors to 
focus on annual goals 
and milestones that are 
consistent with the 
Group’s longer-term 
strategic aims.

Measures and targets are set 
annually at the beginning of the 
relevant financial year and payout 
levels are determined by the 
Committee after the year end  
based on performance against  
those targets.

A minimum of 25% of the bonus 
earned will be deferred into shares. 
The deferral period will be 3 years 
(unless the Committee determines 
otherwise).

A dividend equivalent may be 
payable on deferred shares that vest.

The Committee may apply discretion 
to amend the bonus payout should 
this not, in the view of the 
Committee, reflect underlying 
business performance or individual 
contribution.

Recovery and withholding provisions 
apply to cash and deferred shares.

The performance 
measures and targets 
are set by the 
Committee each year.

The majority of the 
annual bonus is based 
on challenging financial 
targets that are set in 
line with the Group’s 
KPIs.

In addition, a smaller 
element of the annual 
bonus may be subject 
to achievement against 
key business objectives 
and/or personally 
tailored objectives.

For each financial 
objective set, up to 10% 
of the relevant part of 
the bonus becomes 
payable at the 
threshold performance 
level rising on a 
graduated scale to the 
maximum performance 
level. 

The structure and 
nature of the strategic 
objectives vary, such 
that it is not practical to 
specify any pre-set 
percentage of bonus 
that becomes payable 
for threshold 
performance.

Maximum annual bonus 
will only be paid for 
achieving significant 
financial 
outperformance above 
the budget set for the 
year.

PZ Cussons plc Annual Report and Financial Statements 202195

Element

Purpose and link 
to strategy

Operation

Maximum  
opportunity

Performance  
measures

Variable remuneration continued

Performance 
Share Plan 
(PSP)

Designed to motivate 
the Executive Directors 
to focus on the 
generation of sustained 
shareholder value over 
the longer term, and to 
align their interests with 
those of the Group’s 
shareholders.

Other aspects

Shareholding 
guidelines

Alignment of the 
Executive Directors’ 
interests with those  
of the Group’s 
shareholders.

Post-
employment 
share 
ownership 
requirements

Ensures there is an 
appropriate amount of 
‘tail risk’ for Executive 
Directors post cessation 
of employment.

Award opportunities in respect of 
any financial year are limited to 
rights over shares with a market 
value determined by the 
Committee at grant of a maximum 
of 150% of base salary.

The current maximum opportunity 
for Executive Director roles is:

•  Chief Executive: 150% of salary

•  Other Executive Directors: 125% 

of salary

Awards to Executive 
Directors will be subject 
to challenging financial, 
strategic or share price 
related targets 
measured over the 
performance period. 
Financial targets (e.g. 
adjusted EPS and/or 
shareholder return 
measures) will apply  
to at least half of the 
total award.

Vesting does not take 
place until the threshold 
performance 
requirement is met  
as applicable to each 
relevant metric), at 
which point no more 
than 25% vests.

Vesting increases on a 
graduated basis from 
threshold performance 
to the maximum target.

Not applicable.

Not applicable.

Not applicable.

Not applicable.

Annual awards of rights over shares 
calculated as a percentage of base 
salary. Vesting is subject to the 
attainment of predetermined 
performance targets measured  
over a performance period of at least 
three years. The performance period 
normally starts at the beginning of 
the financial year in which the date  
of grant falls.

The Committee may use discretion  
to adjust the level of vesting should 
it, in the view of the Committee,  
not reflect underlying performance. 
Dividend equivalent accrue on shares 
subject to PSP awards and are paid  
on vesting in respect of those shares 
that vest.

Award levels and performance 
conditions are reviewed before  
each award cycle to ensure that  
they remain appropriate.

Any shares that vest will normally  
be subject to an additional two-year 
holding period.

Recovery and withholding provisions 
apply to awards granted under the PSP.

Requirement to build up interests  
in the Company’s shares worth 200% 
of salary.

Executive Directors will be expected 
to retain a minimum of half the after 
tax number of vested shares from 
PSP awards towards the satisfaction 
of the guideline.

Executives will be expected to 
maintain a minimum shareholding  
of 200% of salary for the first year 
following ceasing to be a Board 
Director and 100% of salary for the 
second year, or in either case if lower, 
the shareholding on cessation.

Strategic ReportFinancial StatementsGovernance96

REMUNERATION POLICY CONTINUED

Recovery and withholding provisions
The Committee may, in its discretion, apply malus and/or clawback to annual bonus and PSP awards at any time within 
three years of payment in circumstances of a misstatement of results, error in payout calculations or the calculation being 
based on incorrect information, misconduct, corporate failure or reputational damage.

Malus may be applied at any time prior to the vesting of any award or payment of any declared bonus, and clawback can 
be applied after an award or bonus is paid or vests and where the triggering event occurs at any time prior to the third 
anniversary of the date the award or bonus vests/is paid. The clawback may be affected through a withholding of variable 
pay, by reducing the size of, or imposing further conditions on, any outstanding or future awards, or by requiring the 
individual to return the value of the cash or shares delivered to recover the amount overpaid.

Performance  
measures

Not applicable.

Element

Non 
Executive 
Director 
fees

Purpose and link 
to strategy

Operation

Maximum  
opportunity

To reflect the time 
commitment in 
preparing for and 
attending meetings, 
the duties and 
responsibilities  
of the role and the  
contribution expected 
from the Non Executive 
Directors.

Fees are based on the level of fees paid 
to Non Executive Directors serving  
on boards of similar sized UK-listed 
companies and the time commitment 
and contribution expected for the role.

Non Executive Directors receive a basic 
fee and an additional fee for further 
duties (for example, chairing of a 
Committee or Senior Independent 
Director responsibilities).

The maximum level of fees payable to the 
Non Executive Directors will not exceed 
the limit set out in the Company’s Articles 
of Association.

Fees are normally reviewed  
every year and amended to reflect 
market positioning and any change 
in responsibilities.

The Committee recommends 
the remuneration of the Chair  
to the Board.

Fees paid to Non Executive Directors 
are determined and approved by the 
Board as a whole.

The Non Executive Directors do  
not participate in the annual bonus 
plan or any of the Group’s share 
incentive plans. The Company covers 
the costs of attending meetings  
and Non Executive Directors may  
be reimbursed for any business 
expenses incurred (including any  
tax due) in fulfilling their roles.

Balance of fixed versus variable remuneration
The Committee believes that an appropriate proportion of the executive remuneration package should be variable 
and performance-related in order to encourage and reward superior corporate and individual performance. 
The following chart illustrates executive remuneration in specific performance scenarios including a maximum 
performance scenario with a 50% increase in share price.

Performance scenarios

 £2,811,258 

£2,380,008 

46%

36%

£1,388,133 

16%

37%

£655,008

36%

31%

£374,508 

£1,390,133 

£1,187,008 

34%

44%

£719,820  

14%

34%

34%

29%

100%

47%

28%

23%

100%

52%

32%

27%

Below 
threshold

Target

Maximum

Maximum 
(including share 
price growth) 

Below 
threshold

Target

Maximum

Maximum 
(including share 
price growth) 

J Myers (CEO)

S Pollard (CFO)

Fixed pay

Annual Bonus

Long-term incentive plans

PZ Cussons plc Annual Report and Financial Statements 202197

Minimum performance

Target performance

Maximum performance

Maximum performance 
including share price growth

Fixed elements 
of remuneration

Base salary as at 31 May 2021, an estimate of the value of benefits (£25,000 for J Myers and £16,000 for S Pollard)  
and pension contributions at 10% of base salary

Annual bonus

0%

60% of maximum 
opportunity

100% of maximum 
opportunity

100% of maximum 
opportunity

Long-term 
incentive plans

0%

J Myers – 60% of 150% 
of salary

S Pollard – 60% of 125% 
of salary

J Myers – 150% of salary

J Myers – 150% of salary

S Pollard – 125% of salary

S Pollard – 125% of salary

25% of award

100% of award

J Myers – 25% of 150% 
of salary

S Pollard – 25% of 125% 
of salary

J Myers – 150% of salary

S Pollard – 125% of salary

100% of award with a 50% 
increase in share price over 
the vesting period

J Myers – 150% of salary

S Pollard – 125% of salary

Recruitment remuneration arrangements
When hiring a new Executive Director, the Committee will set the Executive Director’s ongoing remuneration in a manner 
consistent with the Policy detailed in the table above.

To facilitate the hiring of candidates of the appropriate calibre, the Committee may make an award to buy out variable 
remuneration arrangements forfeited on leaving a previous employer. In doing so, the Committee will take account of 
relevant factors including the form of award, the value forfeit, any performance conditions and the time over which 
the award would have vested. The intention of any buy-out would be to compensate in a like-for-like manner as far as 
is practicable.

The maximum level of variable pay that may be awarded to new Executive Directors (excluding buy-out arrangements) in 
respect of their recruitment will be in line with the maximum level of variable pay that may be awarded under the annual 
bonus plan and PSP, i.e. a total face value opportunity of 300% of salary. The Committee will ensure that such awards are 
linked to the achievement of appropriate and challenging performance measures and will be forfeited if performance or 
continued employment conditions are not met.

Appropriate costs and support will be covered if the recruitment requires relocation of the individual.

Executive Director contracts and loss of office payments
Executive Directors have indefinite service contracts and no Executive Director has a notice period in excess of one year 
or a contract containing any provision for predetermined compensation on termination exceeding one year’s salary and 
contractual benefits. Details of the current Executive Directors' service contracts are shown below:

Name

J Myers

S Pollard

Date of appointment

1 May 2020

4 Jan 2021

Upon the termination of an Executive Director’s employment, the Committee’s approach to determining any payment for 
loss of office will normally be guided by the following principles:

•  The Committee shall seek to apply the principle of mitigation where possible, as well as seeking to find an outcome that 
is in the best interests of the Company and shareholders as a whole, taking into account the specific circumstances.

•  Relevant contractual obligations, as set out above, shall be observed or taken into account.
•  The Committee reserves the right to make additional exit payments where such payments are made in good faith to 

satisfy an existing legal obligation (or by way of damages for breach of any such obligation) or to settle or compromise 
any claim or costs arising in connection with the employment of an Executive Director or its termination, or to make a 
modest provision in respect of legal costs and/or outplacement fees.

•  The treatment of outstanding variable remuneration shall be as determined by the relevant plan rules, as set out on the 

next page.

•  Any payments for loss of office shall only be made to the extent that such payments are consistent with this Policy.

Strategic ReportFinancial StatementsGovernance98

REMUNERATION POLICY CONTINUED

Performance Share Plan

Cessation of directorship/employment within three years of date of grant:

Death

The award will normally vest as soon as practicable following death.

Injury, ill health, disability, sale of the 
participant’s employing company or 
business out of the Group or any other 
reason if the Committee so decides

The Committee will have sole discretion as to the extent to which the award will vest, taking 
into account, if the Committee considers it appropriate, time pro-rating and the extent to 
which the performance condition has been satisfied. 

Awards will be subject to any applicable holding period unless the Committee determines 
otherwise.

The award will normally vest on the original vesting date, taking into account the extent to 
which the performance conditions have been met. Alternatively, the Committee has the 
discretion to allow the award to vest at the time of cessation of directorship/employment  
by the Group, taking into account the extent to which the performance conditions have been  
met up to that date.

Unless the Committee determines otherwise, the Committee will reduce the award to reflect 
the period that has elapsed at the time of cessation.

Any other reason

The award will lapse upon cessation of directorship/employment.

Cessation of directorship/employment after three years of date of grant  
(i.e. in respect of shares held for a compulsory holding period):

Death

The award will vest as soon as practicable following death.

Lawful dismissal without  
notice by the Company

Any other reason

The award will lapse upon cessation of directorship/employment.

The award will generally be released at the end of the holding period. Alternatively, the 
Committee has the discretion to allow the award to be released in part, or in full, at the time 
of, or following, cessation of directorship/employment. The extent to which awards are 
released in these circumstances will be determined by the Committee taking into account  
the performance conditions.

Annual bonus scheme – cash element

The extent to which any annual bonus is paid in respect of the year of departure will be determined by the Committee (in such 
proportion of cash and shares as it considers appropriate) taking into account the performance metrics and whether it is appropriate to 
time pro-rate the award for the time served during the year.

Annual bonus scheme – deferred share element

Death, injury, disability, redundancy, 
retirement, the sale of the participant’s 
employing company or business out of 
the Group or any other reason if the 
Committee so decides

The award will vest on the normal vesting date unless the Committee determines otherwise.

Any other reason

The award will lapse upon cessation of directorship/employment.

Retirement benefits will be received by any Executive Director who is a member of any of the Group’s pension plans in 
accordance with the rules of such plan.

PZ Cussons plc Annual Report and Financial Statements 202199

Change in control
The rules of the PSP provide that, in the event of a change of control or winding-up of the Company, all awards will vest 
early taking into account: i) the extent to which the Committee considers that the performance conditions have been 
satisfied at that time and ii) the pro-rating of the awards to reflect the proportion of the performance period that has 
elapsed, although the Committee can decide not to pro-rate an award if it regards it as inappropriate to do so in the 
particular circumstances. Deferred bonus awards will normally vest in full on a takeover or winding-up of the Company. 
In the event of a special dividend, demerger or similar event, the Committee may determine that awards vest on the 
same basis. In the event of an internal corporate reorganisation, awards may be replaced by equivalent new awards over 
shares in a new holding company. Similarly, in the event of a merger of equals, the Committee may invite participants 
to voluntarily exchange their awards that would otherwise vest for equivalent new awards over shares in a new 
holding company.

The Committee may in the circumstances referred to above determine to what extent any bonus should be paid in respect 
of the financial year in which the relevant event takes place, taking into account the extent to which the Committee 
determines the relevant performance metrics have been (or would have been) met.

Statement of consideration of employment conditions elsewhere in the Company
When reviewing and setting Executive Director remuneration, the Committee takes into account the pay and 
employment conditions of all employees of the Group. The Group-wide pay review budget is one of the key factors when 
reviewing the salaries of the Executive Directors. Although the Group has not carried out a formal employee consultation 
regarding Board remuneration, it does comply with local regulations and practices regarding employee consultation 
more broadly.

Communication with shareholders
The Committee is committed to an ongoing dialogue with shareholders and seeks the views of significant shareholders 
when any major changes are being made to remuneration arrangements.

The Committee takes into account the views of significant shareholders when formulating and implementing the Policy.

Terms and conditions for Non Executive Directors
Non Executive Directors are appointed pursuant to the terms of their appointment letters for an initial period of three 
years, normally renewable on a similar basis. Notwithstanding this, all Non Executive Directors are subject to annual re-
election at the Company’s Annual General Meeting and their election is subject to a dual-vote including the votes of only 
those shareholders who are not members of the Concert-Party shareholders. The expiry of the letters of appointment 
are set out below.

Name

C Silver (Chair)

K Bashforth

D Kucz

J Nicolson

J Sodha

J Townsend

Expiry of term

31-Mar-2023

31-Oct-2022

30-Apr-2024

30-Apr-2022

30-Jun-2024

31-Mar-2023

The letters of appointment of Non Executive Directors and service contracts of Executive Directors are available 
for inspection at the Company’s registered office during normal business hours and will be available at the Annual 
General Meeting.

Strategic ReportFinancial StatementsGovernance100

PZ Cussons plc 
Annual Report and Financial Statements 2021

REPORT ON DIRECTORS' REMUNERATION

Information contained within the Report on Directors' Remuneration has not been subject to audit unless stated.

Single total figure of remuneration (audited)

The table below sets out in a single figure the total amount of remuneration, including each element, received by each of 
the Directors for the year ended 31 May 2021:

Salary/fees1

Benefits2

Bonus3

PSP

Pension4

2021 (£)

2020 (£)

2021 (£)

2020 (£)

2021 (£)

2020 (£)

2021 (£)

2020 (£)

2021 (£)

2020 (£)

Executive Directors

J Myers5

S Pollard6

G Kanellis7

B Leigh8

Subtotal

575,000

47,917

22,508

1,874

862,500

135,417

–

7,092

–

164,734

–

–

404,667

13,820

–

–

15,316

777

–

–

710,417

466,404

29,600

17,967 1,027,234

Non Executive Directors

C Silver (chair)9

250,000

291,667

537

K Bashforth10

D Kucz

T Minick–Scokalo11

J Nicolson

H Owers12

J Townsend13

Subtotal

Total

61,667

57,500

–

62,500

26,679

62,500

30,625

57,500

21,875

62,500

62,500

8,750

–

–

–

–

–

–

4,145

416

4,231

1,917

3,074

2,939

–

520,846

535,417

537

16,722

1,231,263 1,001,821

30,137

34,689 1,027,234

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

57,500

13,542

–

–

4,792

–

80,933

2,764

71,042

88,489

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

71,042

88,489

Executive Directors

J Myers5

S Pollard6

G Kanellis7

B Leigh8

Subtotal

Non Executive Directors

C Silver (chair)9

K Bashforth10

D Kucz

T Minick–Scokalo11

J Nicolson

H Owers12

J Townsend13

Subtotal

Total

Other6 

Total fixed

Total variable

Total7

2021 (£)

2020 (£)

2021 (£)

2020 (£)

2021 (£)

2020 (£)

2021 (£)

2020 (£)

–

131,015

–

–

131,015

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

655,008

54,582

862,500

– 1,517,434

54,582

156,050

–

164,734

–

–

500,916

17,361

–

–

–

–

–

451,631

–

–

–

500,916

17,361

811,058

572,859 1,027,234

– 1,969,307

572,859

250,537

295,812

61,667

57,500

–

62,500

26,679

62,500

31,041

61,731

23,792

65,574

65,439

8,750

521,384

552,139

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

250,537

295,811

61,667

57,500

–

62,500

26,679

62,500

31,041

61,731

23,792

65,574

65,439

8,750

–

552,139

131,015

– 1,332,441 1,124,998 1,027,234

– 2,490,690 1,124,998

1 

2 

3 

 The amount of salary/fees payable in the period.

 Taxable benefits comprise life assurance, healthcare insurance and car allowance. In respect of the Non Executive Directors, certain travel and 
accommodation expenses in relation to attending Board meetings are also treated as a taxable benefit.

 Details of the performance measures and weightings as well as results achieved under the annual bonus arrangements in place in respect of the year are 
shown on pages 102 and 103.

4  J Myers and S Pollard receive salary supplements of 10% of salary in lieu of pension contributions.

5 

6 

 J Myers was appointed Chief Executive Officer with effect from 1 May 2020.

 S Pollard was appointed Chief Financial Officer with effect from 4 January 2021. Sarah received compensation totalling £131,015 on joining the Company 
to compensate her for outstanding shares forfeited on departure from her former employer. The payment was of equal value to the shares forfeit at 
the time of joining the Company and Sarah agreed to use the net proceeds of the payment to acquire PZ Cussons shares and to hold these against the 
Company’s share ownership guidelines. Had she remained in employment the net of tax value of the shares forfeit, which did not have any performance 
conditions, would also have been retained and so the buy-out was a like-for-like replacement.

101

7 

8 

9 

 G Kanellis retired from the Company on 31 January 2020.

 B Leigh ceased employment with the Company on 13 June 2019. 

 C Silver assumed the role of Executive Chair for the period between 31 January 2020 and 30 April 2020 when J Myers commenced his role as Chief 
Executive Officer. Details of her pay during this period were included in the 2020 Annual Report and Accounts. 

10  Amounts are rounded to the nearest pound sterling.

11  T Minick-Scokalo was on leave for personal health reasons since 1 November 2019 and stepped down from the Board at the 2020 AGM. 

12  H Owers stepped down from the Board at the 2020 AGM.

13  J Townsend was appointed to the Board on 1 April 2020.

Individual elements of remuneration
Base salary

Base salaries for individual Executive Directors are reviewed by the Remuneration Committee annually, with increases 
taking effect from 1 September. Salaries are set with reference to the scope of the role and the markets in which PZ 
Cussons operates, the performance and experience of the individual, pay levels in other organisations of a similar size  
and complexity and pay increases elsewhere in the Group.

The Committee determined that J Myers’ and S Pollard’s salaries will be increased by 3% with effect from 1 September 2021 
which is in line with the average increase applied to the UK workforce.

J Myers1

S Pollard2

1  J Myers was appointed CEO on 1 May 2020.

2  S Pollard was appointed CFO on 4 January 2021. 

FY22  
base salary
(£)

FY21  
base salary
(£)

592,250

334,750

575,000

325,000

Increase 
(%)

3

3

Non Executive Director fees 
The current fee structure is as follows and increases the base Non Executive Director fee by £2,500 and Senior Independent 
Director fee by £5,000, following five years of no increases to either fee, to reflect benchmarks and in recognition of the 
current time commitment of the Directors:

Role

Board Chair 

Non Executive Director base fee 

Additional fees for Committee Chair

Audit & Risk 

Remuneration

Additional fee for Senior Independent Director

Additional fee for Director responsible for employee engagement

FY21/22 
change

0%

4.8%

0%

0%

100%

0%

FY22 fee

FY21 fee

£250,000

£250,000

£55,000

£52,500

£10,000

£10,000

£10,000

£5,000

£10,000

£10,000

£5,000

£5,000

Annual bonus for the year ended 31 May 2021
In respect of the year ended 31 May 2021, the Chief Executive Officer, Jonathan Myers, and the Chief Financial Officer, 
Sarah Pollard, both participated in the annual bonus scheme.

Under this scheme, the Chief Executive Officer was eligible to earn a cash bonus of up to 150% of base salary and the 
Chief Financial Officer 125% of base salary (pro-rata for the period since appointment) with a quarter of any bonus 
earned being deferred into Company shares which vest after three years and are subject to recovery and withholding 
provisions and continued employment.

For the 2021 financial year, the bonus included challenging financial and strategic targets that were aligned with delivering 
against the Board’s approved budget and planning for the year ahead. Following the policy review last year, the bonus 
metrics for 2021 were updated with the introduction of revenue growth in place of operating profit contribution to 
strengthen the alignment with the strategic priorities. Together these financial targets comprised 80% of the overall 
bonus opportunity with strategic objectives focused on organisational effectiveness and strategic execution comprising 
the remaining 20% of the bonus opportunity. The targets and the Committee’s assessment of performance against them 
are set out on the following page.

Strategic ReportFinancial StatementsGovernance102

REPORT ON DIRECTORS’ REMUNERATION CONTINUED

Financial targets

The financial targets and our performance against them are set out below:

Metric

Adjusted profit before tax

Revenue growth

Net working capital percentage

Strategic targets

Proportion of 
total bonus

Threshold
(10% payout)

Target
(60% payout)

Stretch
(100% payout)

Actual 
performance

40%

30%

10%

£53.9m

£59.9m

£62.9m

£68.6m

£506.1m

£562.3m

£590.4m

£603.3m

17.9%

16.4%

15.6%

7.1%

The 2021 strategic objectives related to organisational effectiveness and strategic execution.

Metric

Organisational 
effectiveness

Proportion of 
total bonus

Milestones 
achieved

10%

Complete all planned, ongoing Group optimisation actions to deliver 
maximum in-year benefits. 

Post strategic review, realign organisation model and deliver additional 
operational effectiveness and efficiency activities within defined timelines 
and KPIs.

Proportion of 
total bonus 
payable

40%

30%

10%

Proportion of 
total bonus 
payable

10%

Strategic execution

10%

Undertake and complete a full strategic review in H1 FY21. Ensure that the 
detailed strategy sets out a clear Go-To-Market plan by Category, Brand and OU.

10%

Delivery and execution plans as well as agreed outcomes which are approved 
by the Board. 

Cascade strategy and commence execution at all levels of the organisation 
within defined timelines and KPIs.

Overall 100% of the maximum bonus was earned by the Chief Executive Officer and Chief Financial Officer. The Committee 
is comfortable that this is in line with underlying corporate performance and shareholder experience over the year which 
included positive share price performance and the payment of dividends. The outturn is also in line with the experience 
of the wider workforce with bonuses payable based on the performance achieved against the targets set at the start of 
the year with maximum bonus being awarded in a number of operating units and bonus in line with target in the majority 
of others. In making the bonus payments, the Committee also considered management's response to the disruption and 
challenges that Covid-19 poses and noted that the Company did not receive government furlough support or Covid-19 loans.

One quarter of this amount will be deferred into shares for three years.

Annual bonus for the year ended 31 May 2022
Executive Directors will continue to be eligible to participate in the annual bonus scheme in respect of the year ending 
31 May 2022 under the Policy. The annual bonus opportunity for the Chief Executive Officer and Chief Financial Officer 
will continue to be 150% and 125% of salary respectively, which can be earned for delivery against challenging targets, 
with 60% of maximum payable for on-target performance under the financial metrics.

As for FY21, the specific annual bonus metrics reflect current strategic priorities with adjusted profit before tax aligning 
pay with profitability (40% weighting) revenue growth metric driving organic growth (30% weighting) and net working 
capital percentage (10% weighting) used to ensure there is a focus on efficient working practices. The remaining 
portion being based on key business objectives relating to organisational effectiveness and strategic execution 
(10% weighting each).

The Directors consider that the Group’s future targets are matters that are commercially sensitive; they could provide 
our competitors with insights into our business plans and expectations and should therefore remain confidential to the 
Company at this time (although they will be retrospectively disclosed in next year’s Report on Directors’ Remuneration). 
Targets for the FY22 bonus have been set by the Committee to be appropriately demanding but also reflective of current 
commercial circumstances, internal planning and market expectations.

Bonuses are payable at the discretion of the Committee and the Committee may apply discretion to amend the bonus 
payout should it not, in the view of the Committee, reflect underlying business performance or individual contribution.

PZ Cussons plc Annual Report and Financial Statements 2021103

A minimum of one quarter of any bonus earned will be required to be deferred into shares for three years.

Awards made under the annual bonus scheme in respect of the year ending 31 May 2021 will be subject to recovery 
and withholding provisions that would enable the Committee to recover amounts paid in circumstances of i) a material 
misstatement of audited results, ii) employee misconduct associated with the governance or conduct of the business, iii) 
an erroneous calculation of a performance condition, iv) reputational damage or v) corporate failure. The ability to apply 
these provisions operates for a period of up to three years for awards to Executive Directors and other senior executives.

Long-term incentive plans
Performance Share Plan

Executive Directors and certain senior executives are generally eligible to participate in the PSP, which provides for the 
grant of conditional rights to receive nil-cost shares subject to continued employment over a three-year vesting period 
and the satisfaction of certain performance criteria established by the Committee. The current version of the PSP, the 
PZ Cussons plc Long-Term Incentive Plan 2020 (the ‘LTIP 2020’), was approved by shareholders and adopted at the 2020 
Annual General Meeting. PSP awards granted to former Directors in FY18 which were due to vest in FY21 did not meet 
their performance criteria and lapsed.

Awards granted in the year ended 31 May 2021 (audited)

As disclosed in last year’s Report on Directors’ Remuneration, and in line with the Company’s Remuneration Policy, during 
the year ended 31 May 2021 an award was made to J Myers under the PSP over shares with a value equal to 150% of base 
salary. Following her appointment on 4 January 2021, S Pollard was also granted an award over shares worth 125% of 
base salary, pro-rated for the period from appointment as set out below:

Scheme

Basis of award

Number of shares1,2

Face value

Percentage vesting 
for threshold 
performance

Performance period 
end date

J Myers

S Pollard

LTIP 2020

150% of salary

375,000

LTIP 2020

125% of salary

70,973

£862,500

£169,271

25%

25%

31-May-2023

31-May-2023

1  J Myers was granted an award over 375,000 shares under the LTIP on 27 November 2020 calculated using the average mid-market closing share price on 
26 November 2020 of 230p. S Pollard was granted a pro-rated award over 70,973 shares under the LTIP on 1 February 2021 calculated using the average 
mid-market closing share price on 26 January 2021 of 238.5p. The share price used to determine the number of shares subject to the award was in 
accordance with the rules of the LTIP 2020. 

2   J Myers' award will be increased by 61,046 shares (with a face value of £140,405.8) for a total of 436,046 shares if resolutions 3 and 4 proposed for the 

AGM are approved by shareholders. The performance period end date will be 31 May 2023.

The performance metrics were aligned with the business’ mid- to long-term priorities with the introduction of a strategic 
revenue metric and a sustainability metric with a 20% weighting each to supplement the EPS growth metric (60% weighting).

Measure

EPS growth

Strategic target

Sustainability target

Weighting

60% weighting

20% weighting

20% weighting

Description

Growth in adjusted EPS 
over three-year 
performance period

Revenue growth from 
Must Win Brands 
measured relative  
to growth in revenue  
from Portfolio Brands1

Threshold target 
(25% vesting)

Maximum target 
(100% vesting)

1% per annum

5% per annum

2%

6%

Complete a B Impact Assessment facilitated by B Lab on a 
representative sample of our portfolio including our UK 
business (including UK Beauty) and our Indonesian operating 
unit. Based on the results of the B Impact Assessment, agree 
with the Board an associated validated action plan including a 
long-term externally measured sustainability goal, (which may 
or may not include B-Corporation certification) at either Group 
or operating Company level, along with year-by-year milestone 
targets towards such goal.

Completion of B Impact Assessment and agreement with the 
Board on an associated long-term sustainability goal.

Completion of B Impact Assessment, agreement on an 
associated long-term sustainability goal, year-by-year milestone 
targets with an agreed implementation plan and evidence of 
early progress against the agreed action plan.

1 

 Following the completion of the strategic review Focus Brands were reclassified Must Win Brands. The strategic review also resulted in the change 
in categorisation of certain brands and the performance measure has been aligned with these definitions. The Committee have ensured that the 
reclassification of brands is no less stretching as detailed in the Chair's introduction to governance on page 66.

Strategic ReportFinancial StatementsGovernance104

REPORT ON DIRECTORS’ REMUNERATION CONTINUED

The EPS and strategic targets provide a balance between being realistic and meaningful for participants at the lower end 
of the range and providing a stretch at the top end of the range. In determining this range the Committee considered 
internal planning, the performance of the Company over recent years and the need to return to sustainable, profitable 
revenue growth along with market conditions and the uncertainty arising from Covid-19.

In determining the vesting of a PSP award in accordance with these measures, the Committee will also consider the 
Company’s return on capital employed across the relevant performance period in determining whether to apply 
discretion to alter formulaic outcomes taking into account the overall performance of the business.

In line with the Remuneration Policy, the awards are subject to a two-year holding period on vested shares such that all 
shares (other than any shares required to be sold to meet any tax liabilities) will need to be retained for a minimum period 
of five years from grant. Recovery provisions also apply to awards made under the PSP which apply for a period of up to 
three years from vesting of awards.

Awards to be granted in the year ending 31 May 2022
The Committee intends to make PSP awards to the Chief Executive Officer and Chief Financial Officer during the year 
ending 31 May 2022 in line with the Directors’ Remuneration Policy. The award to J Myers and S Pollard will be in respect 
of shares equivalent to 150% of salary and 125% of salary respectively.

The awards will vest to the extent performance conditions are met over the three-year performance period. The 
performance metrics and their weightings will largely be unchanged from those that applied to the FY21 awards. 

Measure

Weighting

Description

EPS growth target

60% weighting

Strategic target

20% weighting

Sustainability targets

20% weighting as set out below

Growth in adjusted EPS over 
three-year performance period

Absolute revenue growth 
from Must Win Brands 

Threshold target (25% vesting)

2% per annum

Maximum target (100% vesting)

6% per annum

2% per annum

6% per annum

The Committee has, however, reviewed its approach to target setting based on updated internal planning, external 
expectations for future performance and feedback from major shareholders. 

EPS growth target

This review concluded with a decision by the Committee that the definition of EPS performance in the future will be:

•  Measured based on adjusted basic EPS from continuing operations measured on a constant currency basis. This will 
ensure that any adjustments to EPS are in line with our reporting of adjusted basic EPS (as per page 91) and that 
performance is based on continuing operations only so that we achieve consistency when measuring our underlying 
performance. 

•  Measured on a constant currency basis to ensure that there will be a strong link between management performance 
and incentive outcomes given the geographic spread of our earnings and the potential for exchange rate volatility in 
certain locations (e.g. the Naira in Nigeria). 

With regard to the degree of stretch in the EPS targets, the range of growth targets has been increased compared to 
the range set last year (2% to 6% per annum growth from 1% to 5% per annum growth). The Committee considers this 
to result in targets that are at least as demanding as the range of growth targets that were set for the FY21 awards. 
However, notwithstanding the degree of stretch in the targets, the Committee reserves the right to reduce vesting 
if testing the targets on a constant currency basis does not reflect the shareholder experience over the performance 
period. The Committee also expects to continue to set EPS targets on this basis in future years.

Strategic target

These will be based on revenue growth from Must Win Brands , and measured on an absolute basis (as opposed to 
relative to total group revenue growth) in order to provide a more direct line of sight for the participants.

Sustainability targets

The targets have been set based on progress towards the Group’s ambitions to achieve B Corporation certification  
and address our priorities with respect to (i) ethical sourcing, (ii) reduction in carbon intensity and (iii) our employees 
(each of which will determine the vesting of one-third of the 20% portion of the award based on sustainability).

PZ Cussons plc Annual Report and Financial Statements 2021105

Following the Company’s first year of work towards its B Corporation target and further consultation with major 
shareholders, a full review of the Company’s sustainability targets has commenced, in particular with respect to plastics 
as discussed on pages 32 and 33. Furthermore, with the recent appointment of a Chief Sustainability Officer who is 
leading this comprehensive review, the Committee anticipates that sustainability measures in any future LTIP awards 
will continue to evolve to reflect our longer-term goal of B Corporation accreditation and the conclusions of the current 
review work which will include new targets relating to plastics usage. 

Ethical sourcing

CDP performance

Employee engagement

Threshold target 
(25% payout)

Publish a revised supplier code of conduct aligned to our 
recently approved Code of Ethical Conduct and embed it  
across the supplier base with at least 90% of suppliers by  
value having either signed up to it or demonstrated that they 
have in place their own code which meets or exceeds our own.

Improve from 
current 'B-' score to a 
'B' score by the end 
of the performance 
period.

Improve the employee 
engagement scores to 
73% (+1%) by the end of 
the performance period.

Adopt and publish a PZ Sustainability Charter setting out our 
commitments across key ESG areas and encourage our supply 
base to sign up to our charter with at least 60% of our suppliers 
by value signing up to our Sustainability Charter by the end of 
the performance period.

Maximum target 
(100% payout)

In addition to threshold, (1) achieve 99% of suppliers by value 
signing up to our Supplier Code of Conduct; and (2) 90% of  
our suppliers by value signing up to our Sustainability Charter.

Achieve an 'A/A-' 
score by the end of 
the performance 
period.

Improve the employee 
engagement score 
across the group to  
75% (+3%) by improving 
1% each year of the 
performance period.

Pro-rata vesting between threshold and maximum targets.

As in previous years, any shares vesting at the end of the three-year performance period will be subject to a two-year 
holding period. 

Statement of Directors’ shareholding and share interests
The Committee has established share ownership guidelines that require Executive Directors:

•  To build up and retain holdings of shares (and/or deferred shares net of tax) worth 200% of salary from time to time.
•  Until this share ownership threshold is met, to retain shares with a value equal to 50% of the net gain after tax arising 

from the acquisition of shares pursuant to any of the Company’s share incentive plans.

•  After ceasing to be a Director, Executive Directors are also required to maintain the lower of: (1) a shareholding of at 

least 200% of their base salary for the first year following cessation of their employment, and 100 for the second year; 
and (2) their shareholding on cessation.

•  As set out in the Remuneration Policy, to defer 25% of any bonus earned into shares for three years.

Interests in shares (audited)

The interests in the Company’s shares of each of the Executive Directors as at 31 May 2021 (together with interests held 
by any connected persons) were:

Ordinary shares held  
at 31 May 2021

50,000

29,485

Interests in share incentive 
schemes that are not 
subject to performance 
conditions as at  
31 May 2021

Interests in share incentive 
schemes that are subject to 
performance conditions as  
at 31 May 20211

–

–

375,000

70,973

Value of shares held  
at 31 May 2021 as a  
% of base salary

22%

23%

J Myers

S Pollard

1 

Includes unvested awards under the Performance Share Plan that remain subject to performance.

During the period, each of the Executive Directors complied with the shareholding requirements set by the Committee 
and while they have not yet met the guideline given their recent appointments to the Company and Board, progress 
is being made towards achieving the 200% of salary guideline. There have been no changes in the Executive Directors’ 
interests between 31 May 2021 and the date of this report. 

The Non Executive Directors’ shareholdings are disclosed on page 111 within the Report of the Directors.

Strategic ReportFinancial StatementsGovernance106

REPORT ON DIRECTORS’ REMUNERATION CONTINUED

Performance Share Plan (audited)
The outstanding awards granted to each Director of the Company under the Performance Share Plan are as follows:

Number of 
options/
awards at  
1 June 2020

Date of 
award

Granted/
allocated  
in year

Exercised/
vested  
in year

Lapsed  
in year

Number of 
options/
awards at  
31 May 
2021

Share price 
at date of 
award 
(£)

Share price 
at date of 
vesting 
(£)

Gain 
(£)

Vesting/
transfer 
date1

J Myers

27-Nov-2020

S Pollard 1-Feb-2021

–

–

375,000

70,973

–

–

–

–

375,000

70,973

2.285

2.480

–

–

–

–

27-Nov-23

1-Feb-24

1  Subject to performance conditions as set out on page 103. Shares vesting under the award are subject to a two-year post vesting holding period.

Deferred bonus awards (audited)
Under the annual bonus, 25% of any payment is deferred into shares for three years. As at 31 May 2021, the Directors did 
not have any outstanding deferred bonus awards.

Number of 
options/
awards at  
1 June 2020

Date of 
award1

Granted/
allocated  
in year

Exercised/
vested  
in year 

Lapsed  
in year

Number of 
options/
awards at  
31 May 
2021 

Share price 
at date of 
award (£)

Share price 
at date of 
vesting (£)

J Myers

S Pollard

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

Gain 
(£)

–

–

Vesting/
transfer 
date

–

–

1  Awards ordinarily vest on the third anniversary of grant, conditional only on continued employment.

Pension benefits (audited)

Directors are eligible for membership of the Company’s defined contribution pension arrangements and/or the provision 
of cash allowances in lieu of thereof. The contribution for J Myers and S Pollard is set at 10% of salary, in line with the rate 
applicable to the wider UK workforce.

Loss of office payments and payments to former Directors (audited)

There were no loss of office or payments to former Directors during the year which have not been disclosed in full in prior 
reports. 

Limits on shares issued to satisfy share incentive plans

The Company’s share incentive plans may operate over newly issued ordinary shares, treasury shares or ordinary shares 
purchased in the market. In relation to all of the Company’s share incentive plans, the Company may not, in any ten-year period, 
issue (or grant rights requiring the issue of) more than 10% of the issued ordinary share capital of the Company to satisfy 
awards to participants, nor more than 5% of the issued ordinary share capital for executive share plans. In respect of awards 
made during the year ended 31 May 2021 under the Company’s share incentive plans, no new ordinary shares were issued.

Performance graph
The graph below illustrates the performance of PZ Cussons plc measured by Total Shareholder Return (TSR) over the  
ten- year period to 31 May 2021 against the TSR of a holding of shares in the FTSE 250 Index over the same period, based 
on an initial investment of £100. The FTSE 250 Index has been chosen as PZ Cussons plc is a constituent of that index.

PZ Cussons plc TSR vs the FTSE 250 index TSR

Value (£)

 FTSE 250 Index
 PZ Cussons plc ordinary shares         

300

250

200

150

100

50

0

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

2021

PZ Cussons plc Annual Report and Financial Statements 2021107

Chief Executive Officer remuneration for previous ten years

2020–21

2019–201

2018–19

2017–18

2016–17

2015–16

2014–15

2013–14

2012–13

2011–12

Total remuneration  
(£)

Annual bonus % of 
maximum opportunity

LTIP % of  
maximum opportunity

1,517,434

659,665

802,335

732,077

1,586,330

1,104,601

1,463,325

1,052,912

1,104,089

599,070

100%

n/a

0%

0%

100.0%

47.4%

72.8%

78.0%

69.5%

0%

n/a

n/a

0%

0%

0%

0%

32.5%

0%

0%

0%

1 

 For 2019–20 the figure for total remuneration represents the pay of A Kanellis from 1 June 2019 to 31 January 2020, the fees paid to C Silver while acting 
as Executive Chair from 1 February 2020 through 30 April 2020 and the pay of J Myers since his appointment on 1 May 2020. No bonus was paid to any of 
these individuals and the 2017 and 2018 PSP awards lapsed in full.

Relative importance of spend on pay
The table below shows PZ Cussons’ distributions to shareholders and total employee pay expenditure for the financial 
years ended 31 May 2020 and 31 May 2021, and the percentage change:

Total employee costs

Dividends paid

Profit before tax and adjusting items1

2021 £m

2020 £m

% change

76.9

25.5

68.6

80.1

24.2

61.8

5.4%

5.4%

11.0%

1  This metric is in line with the Group's profitability KPI, which is set out on page 43.

Change in Directors’ remuneration and for employees 
The table below shows the change in annual Director remuneration (defined as salary, taxable benefits and annual bonus), 
compared to the change in employee annual remuneration for a comparator group, from FY20 to FY21.

The PZ Cussons (International) Limited employee population was chosen as a suitable comparator group because it  
is considered to be the most relevant, due to the UK employment location and the structure of total remuneration (staff are 
able to earn an annual bonus as well as receiving a base salary and benefits), and because PZ Cussons plc has no employees 
other than the Executive Directors.

UK Employee average

J Myers (CEO)1

S Pollard (CFO)2

C Silver (Chair)3

K Bashforth4

D Kucz

T Minick- Scokalo5

J Nicolson

H Owers6

J Townsend7

Percentage change (FY21 / FY20)

Salary / fees

Benefits

3%

0%

n/a

(14.3)%

17.5%

0.0%

(100.0)%

0.0%

(14.6)%

19%

0.0%

0.1%

n/a

(87.0)%

(100.0)%

(100.0)%

(100.0)%

(100.0)%

(100.0)%

n/a

Bonus

0.0%

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

n/a

1  J Myers joined the Company on 1 May 2020 therefore the percentage change has been annualised based on one month for FY20 versus the full year for 

FY21. There was no increase to the annualised salary or benefits between FY20 and FY21.

2  S Pollard joined the Company on 4 January 2021.

3  C Silver assumed the role of CEO on an interim basis and received an additional allowance during this time.

4  K Bashforth joined the Company on 1 November 2019; the change has been annualised based on seven months for FY20 versus the full year for FY21.

5  T Minick-Scokalo was on extended leave for personal reasons and therefore was not paid a fee in FY21.

6  H Owers left the Company at the 2020 AGM and was therefore paid her fee for six months of FY21, which has been annualised as if she had served the 

full year.

7  J Townsend joined the Company on 1 April 2020 therefore the percentage change has been annualised based on two months for FY20 verses the full 

year for FY21.

Strategic ReportFinancial StatementsGovernance108

REPORT ON DIRECTORS’ REMUNERATION CONTINUED

CEO to all-employee pay ratio
Method A was used as it was the most appropriate given the data available to complete the analysis. The CEO single 
figure is the pay received by J Myers in relation to 2021. In setting remuneration for the CEO, both internal and external 
benchmarks are considered, as is the remuneration of the broader workforce. The Committee receives market updates 
from their independent advisors which provide context from other listed companies. Executive pay policy for the CEO, 
other Directors and senior management is then set to as to be appropriately positioned for the size and scope of the roles 
and experience of the individuals.

The ratio is considered to be reflective of the pay, reward and progression policies within the Company’s UK employee 
population. Pay levels for roles are set taking into account internal relativities and external benchmarks and promotions are 
considered on an annual cycle. The CEO figure used in FY20 was a combination of pay received by A Kanellis for the period 
he served as CEO, the fees paid to C Silver while she acted as Executive Chair and the pay received by J Myers for the period 
he served as CEO during the year. No incentive payments in respect of the individuals in-role were paid in FY20. The change 
in the pay ratio is as a result of these factors and that in FY21 J Myers was awarded the maximum bonus opportunity. 

Employee data includes those employed as at 31 May 2021. For any employee who joined after 1 June 2020 and was still 
employed at 31 May 2021, remuneration for that employee has been calculated as if the employee had been employed for 
the full year. Where there was no identifiable employee at the 25th, 50th or 75th percentile, then the data for the employee 
closest to that percentile has been used. If two employees were equally close to the relevant percentile then the employee 
with the most representative pay mix was selected. Additionally, where pay includes statutory pay such as maternity, 
paternity or sick pay these amounts have been included in the calculation. 

CEO pay ratio

Method

CEO Single figure

Upper quartile

Median

Lower quartile

FY20

A

FY21

A

£659,665

£1,517,508

9

13

19

19

29

40

The salary and total pay for the individuals identified at the lower quartile, median and upper quartile positions as at 
31 May 2021 are set out below:

2021

Upper quartile individual

Median individual

Lower quartile individual

Salary

Total pay

£61,260

£44,917

£34,169

£79,627

£52,549

£37,949

Consideration by the Directors of matters relating to Directors’ remuneration
The following Directors were members of the Remuneration Committee when matters relating to the Directors’ 
remuneration for the year were being considered:

•  K Bashforth (Chair from 1 July 2020)
•  H Owers (Chair until 30 June 2020, member until 2020 AGM when she stepped down from the Board)
•  D Kucz
•  J Townsend

The Committee was advised in relation to Directors’ remuneration during the year by Korn Ferry who were appointed 
by the Committee in 2017 following a competitive tender process. Korn Ferry is a founder member of the Remuneration 
Consultants Group and has signed the voluntary Code of Practice for remuneration consultants. During the year, it has 
advised the Committee in relation to market data and evolving market practice and with regard to the review of the 
Remuneration Policy. The fees paid to Korn Ferry in respect of this work were charged on a time and materials basis and 
totalled £57,550 excluding VAT for the year. Korn Ferry also provided PZ Cussons with executive coaching services during 
the year. The Committee is satisfied that the advice it has received from Korn Ferry has been objective and independent. 
Korn Ferry does not have any other connections with PZ Cussons or any Director of the Company.

PZ Cussons plc Annual Report and Financial Statements 2021109

During the year, the Committee consulted C Silver (in her capacity as Non Executive Chair) on issues where it felt her 
experience and knowledge could benefit its deliberations and she attended meetings by invitation. The Committee also 
consulted J Myers as CEO on proposals relating to the remuneration of members of the Group’s senior management team 
and he too attended meetings by invitation. The Chief Human Resources Officer also attended meetings by invitation.  
The Committee is supported by the Company Secretary who acts as Secretary to the Committee. Invitees are not involved 
in any decisions or discussions regarding their own remuneration.

In setting remuneration for Executive Directors and senior managers, both internal and external benchmarks are 
considered, as is the remuneration of the broader workforce. The Committee receives market updates from Korn Ferry 
which provide context from other listed companies. Executive pay policy is then set to as to be appropriately positioned 
for the size and scope of the roles and experience of the individuals.

Statement of shareholder voting
The Committee is directly accountable to shareholders and, in this context, is committed to an open and transparent 
dialogue with shareholders on the issue of executive remuneration. During the year, the Committee actively engaged 
with shareholders and shareholder representative bodies in respect of the renewal of the Directors’ Remuneration Policy 
and how it will be implemented in the 2021 financial year, including the performance conditions to be applied to awards 
under the annual bonus and PSP. Feedback was taken into account when agreeing the final proposals.

The Remuneration Committee Chair will be available to answer questions from shareholders regarding remuneration at 
the 2021 Annual General Meeting.

The votes cast at the 2020 Annual General Meeting in respect of the approval of the 2020 Report on Directors’ 
Remuneration and in respect of the approval of the Directors’ Remuneration Policy are shown below:

Advisory vote on the 2020 Report on Directors’ Remuneration (2020 AGM):

Votes for

Votes against

Number

328,247,057

%

99.95

Number

169,193

%

0.05

Votes cast

Votes withheld

328,416,250

788,490

Binding vote on the Directors’ Remuneration Policy (2020 AGM):

Votes for

Votes against

Number

301,319,114

%

91.74%

Number

27,121,924

%

8.26%

Votes cast

Votes withheld

328,441,038

775,302

By order of the Board of Directors

Kirsty Bashforth
Remuneration Committee Chair 

30 September 2021

Strategic ReportFinancial StatementsGovernance110

REPORT OF THE DIRECTORS

The Directors present their report together with the audited consolidated financial statements and the report of the 
auditor for the year ended 31 May 2021.

Principal activities
The principal activities of the Group are the manufacture and distribution of soaps, detergents, toiletries, beauty products, 
pharmaceuticals, electrical goods, edible oils, fats and spreads and nutritional products. The subsidiary undertakings and 
joint ventures principally affecting the profits, liabilities and assets of the Group are listed in note 29 of the Consolidated 
Financial Statements.

Results and dividends
A summary of the Group’s results for the year is set out in the Financial Review on pages 49 to 53 of the Strategic Report.

The Directors recommend a final dividend of 3.42p (2020: 3.13p) per ordinary share to be paid on 30 November 2021 
to ordinary shareholders on the register at the close of business on 22 October 2021, which, together with the interim 
dividend of 2.67p (2020: 2.67p) paid on 1 April 2021, makes a total of 6.09p for the year (2020: 5.80p).

Scope of the reporting in this Annual Report and Financial Statements
The Group’s statement on corporate governance can be found on pages 64 to 109 which is incorporated by reference 
and forms part of this Report of the Directors. For the purposes of compliance with DTR 4.1.5 R(2) and DTR 4.1.8 R, 
the required content of the Management Report can be found in the Strategic Report and this Report of the Directors, 
including the sections of the Annual Report and Financial Statements incorporated by reference.

For the purposes of LR 9.8.4C R, the information required to be disclosed by LR 9.8.4 R can be found in the 
following locations:

Section

Topic

Interest capitalised

Publication of unaudited financial information

Details of long-term incentive schemes  
and other employee share schemes

Location

Not applicable

Not applicable

Report on Directors’ Remuneration – pages 100 to 109

Waiver of emoluments by a Director

Report on Directors’ Remuneration

Waiver of future emoluments by a Director

Non pre-emptive issues of equity for cash

Not applicable

Not applicable

Item (7) in relation to major subsidiary undertakings

Not applicable

Parent participation in a placing by a listed subsidiary

Not applicable

Contracts of significance

Not applicable

Provision of services by a controlling shareholder

Not applicable

Shareholder waivers of dividends

ESOT: see note 24 of the Consolidated Financial Statements

Shareholder waivers of future dividends

ESOT: see note 24 of the Consolidated Financial Statements

Agreements with controlling shareholders

Report of the Directors pages 112 and 113

1

2

4

5

6

7

8

9

10

11

12

13

14

All the information referenced above is hereby incorporated by reference into this Report of the Directors.

PZ Cussons plc Annual Report and Financial Statements 2021111

The Board
The Directors, who served throughout the year and unless stated otherwise were in office up to the date of signing the 
financial statements are detailed below:

C Silver

J Myers

K Bashforth

D Kucz

J Nicolson

S Pollard

J Townsend

T Minick-Scokalo

H Owers

Service in the year 31 May 2021

Served throughout the year

Served throughout the year

Served throughout the year

Served throughout the year

Served throughout the year

Appointed 4 January 2021

Served throughout the year

Resigned on 26 November 2020

Resigned on 26 November 2020

J Sodha was appointed to the Company as a Non Executive Director with effect from 1 July 2021. Valeria Juarez was 
appointed to the Company as a Non Executive Director with effect from 22 September 2021.

Directors’ interests
The Directors’ and connected persons’ interests in the share capital of the Company at 31 May 2021, together with their 
interests at 1 June 2020, or date of appointment if later, are detailed below:

Ordinary shares

Beneficial

C Silver

J Myers 

K Bashforth

D Kucz

S Pollard

J Nicolson

J Townsend

J Sodha3

V Juarez4

Total

2021 
Number

42,500

50,000

5,000

7,500

29,485

–

10,000

–

–

2020
Number

42,500

–

5,000

7,500

n/a

–

–

n/a

n/a

144,485

55,000

1 

 The figures in the tables do not include 10,291,149 (2020: 10,731,030) ordinary shares purchased and held by the Employee Share Option Trust (ESOT) 
as at 31 May 2021. The ESOT is a discretionary trust under which the class of beneficiaries who may benefit comprises certain employees and former 
employees of the Company and its subsidiaries including members of such employees’ and former employees’ immediate families. Some or all of the 
shares held in the ESOT may be the subject of awards to Executive Directors of the Company under the PZ Cussons plc Performance Share Plan, details 
of which are given in the Report on Directors’ Remuneration. Accordingly, those Executive Directors are included in the class of beneficiaries and are 
deemed to have a beneficial interest in all the shares acquired by the ESOT.

2 

 The figures in the tables do not include conditional share awards granted under the PZ Cussons plc Performance Share Plan or deferred share awards 
under the senior executive annual bonus scheme.

3 

 As at J Sodha’s date of appointment, 1 July 2021. J Sodha purchased 22,200 shares on 2 July 2021.

4  As at V Juarez's date of appointment, 22 September 2021.

No Director had any beneficial interest during the year in shares or debentures of any subsidiary company. Save for their 
service contracts or letters of appointment, there were no contracts of significance subsisting during, or at the end of,  
the financial year with the Company or any of its subsidiaries in which a Director of the Company was materially interested.

Strategic ReportFinancial StatementsGovernance112

REPORT OF THE DIRECTORS CONTINUED

Directors’ indemnification and insurance
Indemnities are in force under which the Company has agreed to indemnify the Directors, the Company Secretary and 
officers of Group subsidiaries, to the extent permitted by law, against claims from third parties in respect of certain 
liabilities arising out of, or in connection with, the execution of their duties. The indemnified individuals are also 
indemnified against the cost of defending criminal prosecution or a claim by the Company, its subsidiaries or a regulator 
provided that, where the defence is unsuccessful, the indemnified person must repay those defence costs. 

The Company purchases and maintains insurance for the Directors and officers of the Company in performing their duties, 
as permitted by Section 233 Companies Act 2006. This insurance has been in place during the year and remains in place at 
the date of signing this report.

Other substantial interests
The Company had been notified of the following interests amounting to 3% or more of its issued share capital as at the 
end of the financial year and at 22 September 2021:

Zochonis Charitable Trust

Sir J B Zochonis Will Trust

Heronbridge Investment Mgt

Majedie Asset management

J B Zochonis Settlement

Lindsell Train Investment Management

Mrs C M Green Settlement

As at 22 September 2021

As at 31 May 2021

Number 
of shares

%

Number 
of shares

63,019,193

14.70%

63,019,193

49,320,712

11.50%

49,320,712

31,157,024

21,160,944

19,927,130

18,682,474

15,322,741

7.27%

4.94%

4.65%

4.36%

3.57%

31,157,024

21,160,944

19,927,130

18,682,474

15,322,741

 %

14.70%

11.50%

7.27%

4.94%

4.65%

4.36%

3.57%

No shares were issued during the year. Further information about the Company’s share capital is given in note 23 of the 
Consolidated Financial Statements.

Significant agreements
Relationship Agreement

The Financial Conduct Authority’s Listing Rules require a premium listed company with a controlling shareholder (being 
a shareholder who exercises or controls, on their own or together with any person with whom they are acting in concert, 
30% or more of the votes able to be cast on all or substantially all matters at a general meeting) to enter into a written and 
legally binding agreement that is intended to ensure that the controlling shareholder complies with certain independence 
provisions. These independence provisions are undertakings that transactions and arrangements with the controlling 
shareholder and/or any of their associates will be conducted at arm’s length and on normal commercial terms; that neither 
the controlling shareholder nor any of its associates will take any action that would have the effect of preventing the 
listed company from complying with its obligations under the Listing Rules; and that neither the controlling shareholder 
nor any of its associates will propose or procure the proposal of a shareholder resolution that is intended or appears to be 
intended to circumvent the proper application of the Listing Rules (together, ‘Independence Provisions’).

For the purposes of the Listing Rules, certain shareholders in the Company, principally comprising the founding Zochonis 
family, related family groups and trusts under their control are deemed to be controlling shareholders of the Company 
(together, the ‘Concert Party’). In light of the significant changes to senior management and the Board over the course 
of FY20 and FY21, a consultation was held with the Takeover Panel and certain former executives and other shareholders 
along with the Company's employee benefits trust and pension trustees were determined to no longer meet the legal 
definition of acting in concert with the core members of the founding Zochonis family. Accordingly, the Takeover Panel 
approved the reconstitution of the Concert Party as comprising the core members of the founding Zochonis family 
and certain related trusts holding, in the aggregate, approximately 43.89% of the issued share capital of the Company, 
compared with 51.03% held by the previously constituted Concert Party. So far as the Company is aware, no current or 
former member of the Concert Party has divested of any of their shares following this reconstitution. 

As required by the Listing Rules, the Board confirms that the Company entered into a written relationship agreement 
with the Concert Party on 17 November 2014 containing the Independence Provisions and a procurement obligation 
(the ‘Relationship Agreement’). The Board also confirms that, during the period from 17 November 2014 to 31 May 2021 
(being the end of the financial year under review):

PZ Cussons plc Annual Report and Financial Statements 2021113

•  The Company complied with the Independence Provisions in the Relationship Agreement.
•  So far as the Company is aware, the Independence Provisions in the Relationship Agreement were complied with by the 

Concert Party and its associates.

•  So far as the Company is aware, the procurement obligation included in the Relationship Agreement was complied with 

by the Concert Party.

Political and charitable contributions
Charitable contributions in the UK during the year amounted to £70,000 (2020: £503,000). No political contributions were 
made (2020: £nil).

Research and development
The Group maintains in-house facilities for research and development in the UK, Indonesia, Thailand, Nigeria and 
Australia. In addition, research and development is subcontracted to approved external organisations. Currently all such 
expenditure is charged against profit in the year in which it is incurred, as it does not meet the criteria for capitalisation 
under IAS 38 ‘Intangible Assets’.

Greenhouse Gas Emissions Report
Global greenhouse gas (GHG) emissions data for the year are contained within the Sustainability – environment section 
on pages 30 to 33.

Employment of people with disabilities 
During the year the Group has maintained its policy of providing equal opportunities for the appropriate employment, 
training and development of people with disabilities . If any employees should become disabled during the course of their 
employment our policy is to oversee the continuation of their employment and to arrange training for these employees.

Employee information
The Group recognises the benefits of keeping employees informed of the progress of the business and of involving 
them in their Company’s performance. The methods of achieving such involvement are different in each company and 
country and have been developed over the years by local management working with local employees in ways that suit 
their particular needs and environment, with the active encouragement of the parent organisation. Further details on our 
engagement with employees can be found in pages 20 and 28 to 29. Employee views are provided to the Board through 
updates from the designated Non Executive Director for employee engagement.

Inclusion and diversity
PZ Cussons is an extremely diverse organisation in terms of its ethnic and cultural make-up and this is something that we 
continue to promote. We employ many different nationalities including Indian, Chinese, Polish, Indonesian, Singaporean, 
Thai, Greek, Australian, Nigerian, Ghanaian, Kenyan, American, Canadian and British. We are clear that we want our 
leadership team to reflect the diversity of the markets in which we function and for that reason we are focused on 
developing local talent who understand different cultures. We do not employ any person below the local legal working 
age and we will not, in any circumstances, employ anyone below the age of 16. During the year a refreshed diversity and 
inclusion policy was adopted that reinforced the Company’s commitment to having a Board and an Executive Leadership 
Team that reflects the diversity of our workforce and consumers in the countries in which we operate. 

Further details on the composition of our global employee population are set out in the table below:

2021

2020

2019

2018

2017

Female employees

Male employees

Female senior managers 

Male senior managers 

Female Group 
Board Directors

Male Group Board Directors

Employees with over 
15 years’ service

Employees over 50

No.

832

2,111

51

110

3

4

1,039

408

%

28

72

32

68

43

57

35

14

No.

899

2,461

68

125

4

4

1,168

438

%

27

73

35

65

50

50

35

13

No.

 1,064 

 2,717 

 77 

 150 

 3

 5

 1,211 

 424 

%

28

72

34

66

38 

62 

32

11

No.

 1,183 

 3,003 

 80 

 147 

 3

 5

 1,297 

 411 

%

28

72

35

65

 38

 62

31

10

No.

 1,252 

 3,523 

 87 

 167 

 3 

 5 

 1,289 

 401 

%

26

74

34

66

38

62

27

8

Strategic ReportFinancial StatementsGovernance114

REPORT OF THE DIRECTORS CONTINUED

Stakeholder engagement
The Directors have had regard to 
the need to foster the Company’s 
business relationships with suppliers, 
customers and others and consider 
these relationships and factors in 
their decision making. Further details 
can be found in the Strategic Report 
and our section 172 statement on 
page 22.

External Auditor
Deloitte LLP has signified its 
willingness to continue in office as 
External Auditor to the Company and, 
in accordance with section 485 of the 
Companies Act 2006, a resolution for 
its reappointment will be proposed 
at the forthcoming Annual General 
Meeting. A statement on the 
independence of the External Auditor 
is included in the Report of the Audit 
& Risk Committee on page 81.

Principal risks and uncertainties 
facing the Group
The Group’s business activities, 
financial condition and results of 
operations could be affected by 
a variety of risks or uncertainties. 
These are summarised in the 
Principal Risks and Uncertainties 
section on pages 58 to 61 of the 
Strategic Report.

Annual General Meeting
The Company’s 2021 Annual  
General Meeting will be held at the 
Raddison Blue Hotel Manchester 
Airport, Chicago Ave, Manchester, 
M90 3RA, United Kingdom at 
10:30am on 23 November 2021.  
The resolutions that will be proposed 
at the 2021 Annual General Meeting 
are set out in the separate Notice 
of Annual General Meeting, which 
accompanies this Annual Report  
and Financial Statements.

Share capital
As at 31 May 2021, the Company’s 
issued share capital consisted of 
428,724,960 ordinary shares of 
1p each.

Rights and obligations  
attaching to shares
Subject to applicable statutes and 
other shareholders’ rights, shares 
may be issued with such rights and 
restrictions as the Company may  
by ordinary resolution decide, or,  
if there is no such resolution or  
so far as it does not make specific 
provision, as the Board may decide.

Restrictions on voting
Unless the Board decides otherwise, 
no member shall be entitled to vote 
at any meeting in respect of any 
shares held by that member if any  
call or other sum that is then payable 
by that member in respect of that 
share remains unpaid.

Powers of Directors
Subject to the Company’s 
Memorandum and Articles of 
Association, the Companies Acts 
and any directions given by special 
resolution, the business of the 
Company will be managed by the 
Board, which may exercise all the 
powers of the Company.

Articles of Association
The rules governing the appointment 
and replacement of Directors 
are contained in the Company’s 
Articles of Association. Changes 
to the Articles of Association must 
be approved by shareholders in 
accordance with legislation in force 
from time to time.

Purchase of own shares
Pursuant to shareholder approval 
given at the 2020 Annual General 
Meeting, the Company is authorised 
to make market purchases of its own 
ordinary shares. The Directors intend 
to seek renewal of this authority 
at future Annual General Meetings 
but not at the 2021 Annual General 
Meeting. No shares were purchased 
from 1 June 2020 to 31 May 2021 
(2020: nil) and no acquisitions were 
made by the ESOT (see note 24 of the 
Consolidated Financial Statements).

Restrictions on the transfer 
of securities
There are no restrictions on 
the transfer of securities in the 
Company except:

•  That certain restrictions may from 
time to time be imposed by laws 
and regulations (for example, 
relating to insider trading).
•  Pursuant to the Listing Rules of 
the Financial Conduct Authority 
whereby certain employees of the 
Company require the approval 
of the Company to deal in the 
Company’s ordinary shares.

Going concern
The Group’s business activities, 
together with the factors likely 
to affect its future development, 
performance and position are set out 
in the Strategic Report. The financial 
position of the Group and liquidity 
position are described within the 
Financial Review. In addition, note 
6 of the Consolidated Financial 
Statements includes policies in 
relation to the Group’s financial 
instruments and risk management, 
and policies for managing credit risk, 
liquidity risk, market risk, foreign 
exchange risk, price risk, cash flow 
and interest rate risk and capital risk.

After making enquiries, the Directors 
have a reasonable expectation that 
the Company and the Group have 
adequate resources to continue in 
operational existence for a period  
of at least 12 months from the 
date of approving the Financial 
Statements. Accordingly, they 
continue to adopt the going concern 
basis in preparing the Annual Report 
and Financial Statements. A viability 
statement has been prepared and 
approved by the Board and this is  
set out on page 57.

Events after the balance sheet date
In late September 2021, the Company 
was notified of an intention to initiate 
arbitration in respect of a breach 
of warranty relating to a previous 
divestment. Based on the information 
received to date the Company 
believes that the claim is unlikely to 
succeed but that there is not sufficient 
information available as yet to 
conclude that any outflow is remote. 

PZ Cussons plc Annual Report and Financial Statements 2021115

The Company does not believe that 
the potential amount of any award can 
be reasonably estimated at present, 
given the early stage of the claim.

Additional disclosures
Other information that is relevant 
to the Report of the Directors, and 
which is incorporated by reference 
into this report, can be located as 
follows:

•  Proposed future developments  
for the business are set out on 
pages 4 to 13.

•  Details of Group subsidiaries 
including overseas branches  
are set out in note 29 on pages  
192 and 193.

•  Financial instruments and risk 
management are set out in  
note note 6 on page 201.
•  Trade payables under vendor 
financing arrangements are  
set out in note 1 on page 147.

Directors’ statement as to disclosure 
of information to the External Auditor
In the case of each of the persons who 
were Directors of the Company at the 
date when this report was approved:

•  So far as each of the Directors is 
aware, there is no relevant audit 
information (as defined by the 
Companies Act 2006) of which the 
Company’s External Auditor 
is unaware.

•  Each of the Directors has taken 

all the steps that he or she ought 
to have taken as Director to make 
himself or herself aware of any 
relevant audit information and 
to establish that the Company’s 
External Auditor is aware of that 
information.

Statement of Directors’ 
responsibilities
The Directors are responsible for 
preparing the Annual Report, the 
Report on Directors’ Remuneration 
and the Group and Parent Company 
Financial Statements in accordance 
with applicable law and regulations.

Company law requires the Directors 
to prepare Financial Statements 
for each financial year. Under that 
law the Directors have elected 
to prepare the Group financial 

statements in accordance with 
international accounting standards 
in conformity with the requirements 
of the Companies Act 2006 and 
International Financial Reporting 
Standards adopted pursuant to 
Regulation (EC) No 1606/2002 as  
it applies in the European Union. 
Under company law, the Directors 
must not approve the Financial 
Statements unless they are satisfied 
that they give a true and fair view  
of the state of affairs of the Group 
and the Parent Company and of  
the profit or loss of the Group and 
Parent Company for that period. 

In preparing these Financial 
Statements, the Directors are 
required to:

•  Select suitable accounting policies 
and then apply them consistently.
•  Make judgements and accounting 
estimates which are reasonable 
and prudent.

•  State whether applicable IFRSs as 
adopted by the European Union 
have been followed for the Group 
Financial Statements and United 
Kingdom Accounting Standards, 
comprising FRS 101, have been 
followed for the Parent Company 
Financial Statements, subject to 
any material departures disclosed 
and explained in the Group 
and Parent Company Financial 
Statements respectively.

•  Prepare the Financial Statements 
on the going concern basis unless 
it is inappropriate to presume that 
the Group and Parent Company  
will continue in business.

The Directors are responsible for 
keeping adequate accounting 
records that are sufficient to 
show and explain the Group and 
Company’s transactions and disclose 
with reasonable accuracy at any time 
the financial position of the Group 
and Company and enable them to 
ensure that the Financial Statements 
and the Report on Directors’ 
Remuneration comply with the 
Companies Act 2006 and, as regards 
the Group Financial Statements, 
Article 4 of the IAS Regulation. 

The Directors are also responsible 
for safeguarding the assets of 
the Company and the Group and 
hence for taking reasonable steps 

for the prevention and detection 
of fraud and other irregularities. 
The Directors are responsible for 
the maintenance and integrity 
of the Company’s website, www.
pzcussons.com. Legislation in the 
United Kingdom governing the 
preparation and dissemination of 
financial statements may differ from 
legislation in other jurisdictions. 

The Directors consider that the Annual 
Report and Financial Statements, 
taken as a whole, is fair, balanced 
and understandable and provides 
the information necessary for 
shareholders to assess the Group and 
Parent Company’s performance and 
position, business model and strategy.

Each of the Directors, whose names 
and functions are listed on pages 64 
and 65 confirm that, to the best of 
their knowledge:

•  The Company Financial Statements, 

which have been prepared in 
accordance with United Kingdom 
Generally Accepted Accounting 
Practice (United Kingdom 
Accounting Standards, comprising 
FRS 101 ‘Reduced Disclosure 
Framework’ and applicable law), 
give a true and fair view of the 
assets, liabilities, financial position 
and result of the Company.

•  The Group Financial Statements, 
which have been prepared in 
accordance with IFRSs as adopted 
by the European Union, give a 
true and fair view of the assets, 
liabilities, financial position and 
profit of the Group.

•  The Report of the Directors 
includes a fair review of the 
development and performance 
of the business and the position 
of the Group and Company, 
together with a description of the 
principal risks and uncertainties 
which it faces.

This information is given and should 
be interpreted in accordance with 
the provision of section 418(2) of the 
Companies Act 2006.

By order of the Board of Directors

Kevin M Massie
Group General Counsel  
and Company Secretary

30 September 2021

Strategic ReportFinancial StatementsGovernance116

FINANCIAL 
STATEMENTS

PZ Cussons plc Annual Report and Financial Statements 2021117

118  Independent Auditor’s Report

130  Consolidated income statement

131  Consolidated statement  
of comprehensive income

132  Consolidated balance sheet

134  Consolidated statement  
of changes in equity

135  Consolidated cash flow 

statement

136  Notes to the consolidated 
financial statements

195  Company balance sheet

196  Company statement  

of changes in equity

197  Notes to the Company  
financial statements

205  Further statutory and  
other information

Strategic ReportGovernanceFinancial Statements118

 INDEPENDENT AUDITOR’S REPORT

TO THE MEMBERS OF PZ CUSSONS PLC

REPORT ON THE AUDIT OF THE FINANCIAL STATEMENTS

1. Opinion
In our opinion:

•  the financial statements of PZ Cussons plc (the ‘parent company’) and its subsidiaries (the ‘Group’) give a true and fair 
view of the state of the Group’s and of the parent company’s affairs as at 31 May 2021 and of the Group’s loss for the 
year then ended;

•  the Group financial statements have been properly prepared in accordance with international accounting standards in 
conformity with the requirements of the Companies Act 2006 and International Financial Reporting Standards (IFRSs) 
adopted pursuant to regulation (EC) No 1606/2002 as it applies in the European Union;

•  the parent company financial statements have been properly prepared in accordance with United Kingdom Generally 

Accepted Accounting Practice, including Financial Reporting Standard 101 “Reduced Disclosure Framework”; and

•  the financial statements have been prepared in accordance with the requirements of the Companies Act 2006.

We have audited the financial statements which comprise:

•  the consolidated income statement;

•  the consolidated statement of comprehensive income;

•  the consolidated and parent company balance sheets;

•  the consolidated and parent company statements of changes in equity;

•  the consolidated cash flow statement; and

•  the related notes 1 to 30 for the consolidated financial statements, and related notes 1 to 10 for the parent company 

financial statements.

The financial reporting framework that has been applied in the preparation of the Group financial statements is 
applicable law and international accounting standards in conformity with the requirements of the Companies Act 2006 
and IFRSs adopted pursuant to regulation (EC) No 1606/2002 as it applies in the European Union. The financial reporting 
framework that has been applied in the preparation of the parent company financial statements is applicable law and 
United Kingdom Accounting Standards, including FRS 101 “Reduced Disclosure Framework” (United Kingdom Generally 
Accepted Accounting Practice).

2. Basis for opinion
We conducted our audit in accordance with International Standards on Auditing (UK) (ISAs (UK)) and applicable law. Our 
responsibilities under those standards are further described in the auditor’s responsibilities for the audit of the financial 
statements section of our report. 

We are independent of the Group and the parent company in accordance with the ethical requirements that are relevant 
to our audit of the financial statements in the UK, including the Financial Reporting Council’s (the ‘FRC’s’) Ethical Standard 
as applied to listed public interest entities, and we have fulfilled our other ethical responsibilities in accordance with 
these requirements. We confirm that the non-audit services prohibited by the FRC’s Ethical Standard were not provided 
to the Group or the parent company.

We believe that the audit evidence we have obtained is sufficient and appropriate to provide a basis for our opinion.

PZ Cussons plc Annual Report and Financial Statements 2021119

3. Summary of our audit approach

Key audit matters

The key audit matters that we identified in the current year were:

•  Carrying value of Rafferty’s Garden assets; 

•  Provision for uncertain tax positions; and

•  Classification and presentation of adjusting items.

Within this report, key audit matters are identified as follows:

  Newly identified

  Increased level of risk

  Similar level of risk

  Decreased level of risk

Materiality

The materiality that we used for the Group financial statements was £3.2m which was determined on the basis 
of 5% of adjusted profit before tax. 

Scoping

The scope of our audit covered 94% of revenue, 91% of adjusted profit before tax and 88% of net assets.

Significant changes 
in our approach

In the prior year, we included management override of controls as a key audit matter. Given the strengthening 
of the Group’s governance structure since the prior year, we did not identify this as a key audit matter in the 
current year. Notwithstanding the improvements in governance, there continue to be deficiencies in internal 
controls over financial reporting at both the entity level and the process level across the Group, and therefore 
we again concluded at the planning stage that it was not appropriate to adopt a controls reliance approach.

In the current year, we have identified provision for uncertain tax positions as a key audit matter as a result of 
rapidly developing and ambiguous tax legislation in a number of the Group’s overseas territories; specifically, in 
Nigeria and Indonesia; the quantification of potential tax liability exposures and related disclosures require the 
application of significant judgement.

4. Conclusions relating to going concern
In auditing the financial statements, we have concluded that the directors’ use of the going concern basis of accounting 
in the preparation of the financial statements is appropriate.

Our evaluation of the directors’ assessment of the Group’s and parent company’s ability to continue to adopt the going 
concern basis of accounting included:

•  Obtaining an understanding of relevant controls related to management’s process for evaluating the Group’s ability to 
continue as a going concern, including the identification and evaluation of the relevant business risks and the method, 
model and assumptions applied by management;

•  Obtaining management’s approved going concern model, including the sensitivities performed, and challenging the 
assumptions and sensitivities used with reference to analyst reports, market data and other external information;

•  Assessing the appropriateness of the scenario analysis, including the additional stress-testing performed by 

management with reference to historical performance and other external data;

•  Performing a retrospective review of management’s historical accuracy of forecasting;

•  Evaluating the Group’s existing access to sources of financing, including undrawn committed bank facilities, and 

analysing management’s actual and forecast covenant positions at the period end date and throughout the going 
concern period; and

•  Evaluating the appropriateness of management’s disclosures in the financial statements related to going concern.

Based on the work we have performed, we have not identified any material uncertainties relating to events or conditions 
that, individually or collectively, may cast significant doubt on the Group’s and parent company’s ability to continue as a 
going concern for a period of at least twelve months from when the financial statements are authorised for issue.

In relation to the reporting on how the Group has applied the UK Corporate Governance Code, we have nothing material 
to add or draw attention to in relation to the directors’ statement in the financial statements about whether the directors 
considered it appropriate to adopt the going concern basis of accounting.

Our responsibilities and the responsibilities of the directors with respect to going concern are described in the relevant 
sections of this report.

Strategic ReportGovernanceFinancial Statements 
120

 INDEPENDENT AUDITOR’S REPORT CONTINUED

TO THE MEMBERS OF PZ CUSSONS PLC

5. Key audit matters
Key audit matters are those matters that, in our professional judgement, were of most significance in our audit of the 
financial statements of the current period and include the most significant assessed risks of material misstatement 
(whether or not due to fraud) that we identified. These matters included those which had the greatest effect on the 
overall audit strategy, the allocation of resources in the audit; and directing the efforts of the engagement team.

These matters were addressed in the context of our audit of the financial statements as a whole, and in forming our 
opinion thereon, and we do not provide a separate opinion on these matters.

5.1  CARRYING VALUE OF RAFFERTY’S GARDEN ASSETS

KEY AUDIT MATTER 
DESCRIPTION

As at 31 May 2021, the Group recognised intangible assets of £221.0m (2020: £225.9) as per note 10 of the 
financial statements, which includes the Rafferty’s Garden brand that had a carrying value at 31 May 2021 
of £23.2m. Rafferty’s Garden is a baby food and nutrition brand operating largely in the Australian market. 
The brand is not considered to be one of the Group’s ‘Must Win Brands’ and its financial performance 
historically has been mixed. In the year ended 31 May 2020, an impairment charge of £18.9m was recorded 
in relation to the brand. The brand is deemed to be of indefinite life and accordingly is not amortised. 
Rafferty’s Garden is considered to represent a single cash generating unit (CGU) for the purposes of 
impairment testing due to the largely independent cash inflows arising from the brand. 

During the year ended 31 May 2021, management performed its annual impairment assessment, as required 
by IAS 36. This process involved the preparation of discounted cash flow analysis to support the value in  
use of the Rafferty’s Garden CGU, in order to determine the CGU’s recoverable amount. Management’s 
discounted cash flow model is particularly sensitive to the assumed discount rate and terminal growth rate.

Management’s value in use model applies a post-tax discount rate to post-tax cash flows, notwithstanding 
the requirement of IAS 36 to perform value in use analysis on a pre-tax basis; Instead, an inferred pre-tax 
rate is calculated by working backwards from the determined value in use, using forecast pre-tax cash flows 
of the CGU, and this inferred pre-tax rate is disclosed in the accounts to meet the requirements of IAS 36. 
This post-tax discount rate adjusts for risks specific to the CGU but excludes an allowance for a size premium, 
which we consider to be an important element of determining a market participant rate.

Management’s value in use calculation indicated that significant headroom existed in relation to the CGU in 
the base case. Management applied its determination of reasonably possible downside sensitivities to the 
base case, which resulted in significant headroom still being present. Management therefore concluded 
that no impairment was required. Further, management concluded that despite the significant headroom in 
the sensitised base case, no reversal of previously recorded impairments was appropriate due to the ongoing 
uncertain economic outlook in light of COVID-19, and the relatively recent return to growth for the CGU. 

Further detail in relation to management’s impairment considerations has been provided in note 10 to the 
financial statements.

The key inputs to management’s model, as noted above, have been identified as a key source of estimation 
uncertainty on page 138. This area has also been a key matter for discussion during the year end by the 
audit and risk committee, as detailed in its report on pages 78 to 85. Due to the level of judgement in the 
key inputs, this gives rise to the possibility of there being a risk of fraud in this area.

PZ Cussons plc Annual Report and Financial Statements 2021121

HOW THE SCOPE 
OF OUR AUDIT 
RESPONDED TO THE 
KEY AUDIT MATTER

We understood management’s process for identifying indicators of impairment and for performing the 
impairment assessment. We obtained an understanding of relevant controls relating to asset impairment 
models, the underlying forecasting processes and the impairment reviews performed. We evaluated and 
challenged the key assumptions and inputs into the impairment models, which included performing 
sensitivity analysis, to evaluate the impact of selecting alternative assumptions. In challenging the 
assumptions, we have:

•  Considered the appropriateness of the identification of Rafferty’s Garden as a distinct CGU;

•  Assessed the discount and terminal growth rates applied. In doing so, we involved our valuation 

specialists to challenge management on the reasonableness of the discount rate applied in their model 
which is based on a post-tax WACC for comparable companies operating in similar markets as the Group, 
and evaluated the growth rates by benchmarking against available market views and analysis; 

•  Completed a sensitivity analysis by including adjustments to both the underlying cash flows and the 

discount rate to include a size premium;

•  Reflected a size premium in the discount rate, we performed further sensitivity analysis reflecting, in our 
view, reasonably possible downside scenarios in relation to the terminal growth rate and year on year 
growth rates used in the base case value in use calculation;

•  Understood the extent to which forecasts can be reliably derived by the company; and

•  Assessed whether forecast cash flows were consistent with Board-approved forecasts, including how 

those forecasts considered the impact of COVID-19 and analysed reasonably possible downside 
sensitivities. We evaluated the base case forecasts based on our knowledge of the business and of local 
macroeconomic factors. 

We tested the integrity of the impairment models and cash flow forecasts for arithmetical accuracy. We 
considered the compliance of management’s impairment models with the requirements of IAS 36 
‘Impairment of Assets’. We also evaluated the presentation and disclosure of management’s impairment 
assessment in the financial statements to assess whether the disclosure is consistent with management’s 
methodology and assumptions, and also in line with relevant accounting standards.

KEY OBSERVATIONS

We concur with the conclusions of management that no impairment is required in relation to the carrying 
value of Rafferty’s Garden is appropriate. In addition, we concur with management’s conclusion that it is 
not appropriate to reverse previously recorded impairment provisions in relation to Rafferty’s Garden, 
albeit on a different basis to management’s conclusion, as set out below. 

We consider that the use of a post-tax discount rate, applied to post-tax cash flows, in management’s 
model is technically not compliant with IAS 36, however it does not in isolation result in different 
conclusions in respect of value in use being reached. It is our view, however, that a size premium should be 
applied in determining the discount rate for this CGU. When a size premium is applied, the headroom in 
management’s base case model reduces significantly, but remains positive, demonstrating that neither 
further provision for impairment, nor reversal of previously recorded impairment, is appropriate. We also 
concluded that the disclosures made in respect of possible downside scenarios in note 10 are appropriate. 

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5.2  PROVISION FOR UNCERTAIN TAX POSITIONS 

KEY AUDIT MATTER 
DESCRIPTION

HOW THE SCOPE 
OF OUR AUDIT 
RESPONDED TO THE 
KEY AUDIT MATTER

The Group operates in a number of overseas territories, including some with rapidly developing or 
ambiguous tax legislation. It also undertakes transactions with complex or subjective tax implications, such 
as divestments and intercompany transactions. As at 31 May 2021, there were a number of open tax claims 
against the Group in relation to its overseas subsidiaries relating to 2013 and onwards. The claims typically 
challenge the deductibility of certain expenses, or, in the case of indirect taxes, the application of VAT 
rules. Historically, similar claims, whilst initially very large, have resulted in immaterial cash outflows.  
Hence, there is a range of possible outcomes for provisions and contingencies and management is required 
to make certain judgements in respect of estimates of tax exposures and contingencies in order to assess 
the adequacy of tax provisions and disclosures. 

We therefore identified a key audit matter in the current year relating to the quantification of the  
potential exposures in Nigeria and Indonesia due to the ongoing material claims made by the authorities  
in these territories that require significant judgement to determine the appropriate provisions and  
related disclosures.

The accounting policy applied by the Group in relation to the provision for uncertain tax positions is  
described on page 131 and the key sources of estimation uncertainty in relation to current tax are described 
in Note 1 of the Consolidated Financial Statements, with further disclosures in relation to tax provisions 
and contingent liabilities included in Note 7.

With the support of our UK in-house taxation specialists across corporation tax and transfer pricing, and 
with input from tax specialists within our overseas component teams, we assessed the appropriateness  
of the provision for uncertain tax positions and of the contingent liability disclosure by performing the 
following audit procedures:

•  Obtained an understanding of the relevant controls relating to provision for uncertain tax positions; 

•  Assessed management’s policies for recognition and measurement of uncertain tax positions for 

compliance with the guidance per IFRIC 23;

•  Evaluated the transfer pricing methodology of the Group and associated approach to provisioning; 

•  Considered evidence such as the actual results from the recent tax authority audits and enquiries, 

third-party tax advice where obtained, and our tax specialists’ own knowledge of market practice in 
relevant jurisdictions; and

•  Assessed the disclosures made by management in Notes 1 and 7 in relation to provisions for uncertain 

tax positions and contingent liabilities.

Particular focus was applied to contingent liability disclosure in relation to the Group’s Indonesia component, 
where there are a number of material outstanding claims in relation to corporate income tax and VAT. In 
addition, we challenged the approach taken to transfer pricing risk in relation to the Nigeria component’s 
transactions with the Group’s Singapore procurement hub.

KEY OBSERVATIONS

From our work we concluded that management has applied a consistent approach to estimating provisions 
for uncertain tax positions and are satisfied that management’s estimates are appropriately recorded and 
tax matters are appropriately disclosed.

PZ Cussons plc Annual Report and Financial Statements 2021123

5.3  CLASSIFICATION AND PRESENTATION OF ADJUSTING ITEMS

KEY AUDIT MATTER 
DESCRIPTION

HOW THE SCOPE 
OF OUR AUDIT 
RESPONDED TO THE 
KEY AUDIT MATTER

In the year to 31 May 2021, the Group recognised pre-tax adjusting items of £51.6m (2020: £34.4m), as 
disclosed in note 3 of the financial statements and within the Audit & Risk Committee report on page 82. 

In prior periods, management recognised ‘exceptional items’ in the income statement; however in 
recognition of the focus by the European Securities and Markets Authority (ESMA) and the Financial 
Reporting Council (FRC), the Group has changed its accounting policy to identify adjusting items instead. 
The Group adopts a columnar format in the income statement to highlight these adjusting items.

Adjusting items, and amounts derived from them such as adjusted profit measures, are considered to be 
non-GAAP measures on the basis that adjusting items are not defined within IFRS. The extent to which 
items meet the Group’s definition of adjusting items is a key area of judgement and also represents a risk of 
fraudulent financial reporting. In particular, as noted by the ESMA guidelines on alternative performance 
measures, it is important to identify all adjusting items to give balance to the recognition of credits and 
charges in the consolidated income statement. Management has included disclosure of its policy in respect 
of the classification of items as adjusting in note 1.

Management has included projects costs, net profits on the disposal of businesses and brands, impairment 
charges and the impact of the UK tax rate change on the Group’s deferred tax provisions in relation to its 
capitalised brands (intangible assets). Some of these items are similar in nature to amounts recorded as 
exceptional items in previous years, as they relate to multi-year restructuring projects. No COVID-19 related 
income or costs have been included as adjusted items. Due to the potential for the classification of these 
items to influence the perception of the group’s results, there is an inherent fraud risk in relation to the 
appropriateness and competeness of adjusting items.

We have performed the following audit procedures in our response to this key audit matter:

•  Obtained an understanding of the relevant controls relating to adjusting items; 

•  Assessed management’s revised accounting policy on adjusting items in accordance with IAS 8 for any 

retrospective application required;

•  Substantively tested a sample of the adjusting items recognised in the year to supporting 

documentation, such as invoices or sale agreements and worked with tax specialists to assess the impact 
of the UK tax rate change; 

•  Understood the nature of those items recognised and challenged the quantum of these items against 
the provisions of IAS 1 ‘Presentation of financial statements’ and the Group’s published definition of 
adjusting items; and 

•  Considered the completeness of adjusting items through our testing of other income and expenses, and 

the balance between recognition of credits and charges. 

We have reviewed the financial statement disclosures and assessed whether the balance of disclosures is 
appropriate when reporting non-GAAP measures throughout the financial statements.

KEY OBSERVATIONS

Overall, we have concluded that the presentation and prominence of items described as adjusting in the 
financial statements meet the requirements of the adjusting item accounting policy disclosed in Note 1.

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6. Our application of materiality
6.1. Materiality

We define materiality as the magnitude of misstatement in the financial statements that makes it probable that the 
economic decisions of a reasonably knowledgeable person would be changed or influenced. We use materiality both in 
planning the scope of our audit work and in evaluating the results of our work.

Based on our professional judgement, we determined materiality for the financial statements as a whole as follows:

Group financial statements

Parent company financial statements

Materiality

£3.2m (2020: £2.9m)

£1.1m (2020: £1.4m)

Basis for 
determining 
materiality

5% of adjusted pre-tax profit (2020: 4.7% of adjusted  
pre-tax profit). The profit before tax figure has been 
adjusted for certain items as disclosed in note 3 of the 
financial statements. 

Parent company materiality was determined on 
the basis of 1% of net assets, and then capped 
at 35% of Group materiality (2020: 1% of net 
assets capped at 50% of Group materiality).

Rationale for the 
benchmark applied

We consider an adjusted profit before tax measure to be the 
most relevant measure of performance for the primary user 
of the accounts, being shareholders. This is the basis on 
which management make decisions and monitor performance 
as it excludes the impact of significant one-off items as well 
as profits and losses relating to acquisitions or disposals of 
business or other transactions of similar nature. 

This is the holding company and given its less 
complex operations, we consider that the users 
of the accounts are most interested in the net 
assets of the company on the basis that they 
will determine the extent to which dividends 
can be paid.

Adjusted PBT £64.7m

Group materiality

Adjusted PBT

Group materiality £3.2m

Component materiality range £1.1m to £2.1m

Audit & Risk Committee reporting threshold £0.2m

6.2. Performance materiality

We set performance materiality at a level lower than materiality to reduce the probability that, in aggregate, uncorrected 
and undetected misstatements exceed the materiality for the financial statements as a whole. 

Group financial statements

Parent company financial statements

Performance 
materiality

60% (2020: 50%) of Group materiality

65% (2020: 50%) of parent company materiality 

Basis and rationale 
for determining 
performance 
materiality

Improvements made by the Group in respect of its governance 
and certain entity level controls which arose from an 
independent review undertaken in prior year, has led to us to 
increase the basis of performance materiality from 50% to 60%. 

In determining performance materiality for  
the parent company, we considered the 
following factors:

•  our risk assessment, including our 

In determining performance materiality, we also considered the 
following factors:

understanding of the entity and its 
environment; and

•  our cumulative experience from prior year audits;

•  the level of corrected, uncorrected misstatements and prior 

period errors identified in the current year;

•  the quality of the control environment and our conclusion,  
as noted below, that we were not able to rely on controls as 
noted in section 7.2; and

•  our risk assessment, including our understanding of the 

entity and its environment.

• 

low value of profit impacting misstatements 
identified in prior periods compared to the 
group accounts.

PZ Cussons plc Annual Report and Financial Statements 2021125

6.3. Error reporting threshold

We agreed with the audit and risk committee that we would report to the Committee all audit differences in excess 
of £160,000 (2020: £150,000), as well as differences below that threshold that, in our view, warranted reporting on 
qualitative grounds. We also report to the audit and risk committee on disclosure matters that we identified when 
assessing the overall presentation of the financial statements.

7. An overview of the scope of our audit
7.1. Identification and scoping of components

Our Group audit was scoped by obtaining an understanding of the Group and its environment, including Group-wide 
controls, and assessing the risks of material misstatement at the Group level.

Based on this assessment, we focussed our Group audit scope primarily on the audit work relating to 10 components 
which were subjected to full scope audits. Our full scope audits covered components in the UK, Nigeria, Australia, and 
Indonesia. We performed specified audit procedures on a further 5 components including Singapore, Ghana and one legal 
entity each within the UK and Nigeria, as well as one trading entity within the US. The parent company is located in the UK 
and was audited directly by the Group audit team. 

As a consequence of the audit scope determined, we achieved coverage of approximately 94% (2020: 87%) of revenue, 
91% (2020: 85%) of adjusted profit before tax and 88% (2020: 85%) of net assets, based on full scope audits and specified 
audit procedures. Our audit work at each component was executed at levels of materiality applicable to each individual 
component, which were lower than Group materiality. Component materiality ranged from £1.1m to £2.1m (2020: £1.0m 
to £1.8m).

At the parent entity level we also tested the consolidation process and carried out analytical procedures to confirm our 
conclusion that there were no significant risks of material misstatement of the aggregated financial information of the 
remaining components not subject to either full scope audit or audit of specified account balances.

6%

7%

Revenue

9%

10%

1%

12%

Adjusted profit 
before tax

Net assets

87%

81%

87%

Full audit scope

Specified audit procedures

Review at group level

7.2. Our consideration of the control environment 

We identified that the following key IT systems were relevant to the audit:

•  SAP, which is the ERP system used across all components of the Group and is used to record underlying transactions 

within the Group;

•  Promax, which is used within PZ Cussons UK and PZ Cussons Australia to record underlying transactions in relation to 

trade promotional spend undertaken with customers; and

•  Oracle FCCS, a consolidation tool which is used to consolidate the Group’s results as part of the financial reporting process.

We involved IT specialists to test the controls related to these IT systems. We assessed the remediation of prior year 
IT findings impacting SAP and subsequently concluded, ahead of the year end, that it was not appropriate to rely on IT 
controls due to the weaknesses noted in relation to access controls in SAP. 

Furthermore, as noted by the Audit and Risk Committee on page 78, the Group’s control environment is undergoing a 
programme of improvement and several deficiencies have been identified by the Group’s internal audit function, and 
by ourselves in the performance of our audit, which it expects to address in subsequent periods. Therefore, considering 
the developing nature of the overall control environment and the findings of the IT audit work, we concluded that a fully 
substantive approach was appropriate in all aspects of the audit for the year ended 31 May 2021. 

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7.3. Working with other auditors

The Group audit team designed the audit procedures for all relevant significant risks to be addressed by the component 
auditors and issued Group referral instructions detailing the nature and form of the reporting required. Due to the 
continued disruption to international travel as a result of the global pandemic, our visits to each of the significant finance 
function locations which were planned were not able to take place. We had planned to visit components in at least Nigeria 
and Indonesia (which would also have included meeting with the Australian component team). Instead, these meetings 
were carried out virtually. We also held a number of virtual meetings throughout all phases of the component audit work.

We included all component audit teams in our team briefings, discussed their risk assessment, attended close meetings 
by videoconference and reviewed documentation of the findings of their work remotely. 

The COVID-19 pandemic had a significant impact on the execution of the FY21 audit, both in the UK and overseas. A 
significant portion of the audit was performed remotely as a result of local lockdown restrictions and at various points, 
delivery of the audit was impacted by members of Deloitte audit teams and management contracting or being otherwise 
exposed to COVID-19.

Given the remote nature of our oversight, the weaknesses in the control environment, and the additional challenges 
posed by local lockdowns, particularly in jurisdictions such as Indonesia and Nigeria where audit evidence in some areas 
remains largely paper-based and where the COVID-19 vaccination programme is not well progressed, the group audit 
team increased the level of interaction with component teams by holding at least weekly calls with each significant 
component from the planning stage of the audit through to the completion of those component audits. The group 
engagement team reviewed underlying component work on a regular basis and allowed sufficient time to follow up on 
any matters identified. These calls were in addition to the planning briefings and audit closing meetings that we would 
ordinarily undertake with component teams. To facilitate this oversight, the group team included an additional senior 
member of the engagement team with day to day responsibility of oversight of our component teams and their audit 
work, under the leadership of the engagement partner. Other senior members of the audit team were also involved in 
the oversight of all significant components.

Where there were delays in completing our audit work at component level, we included group and component 
management on a number of the calls with component teams.

8. Other information
The other information comprises the information included in the annual report, other than the financial statements and 
our auditor’s report thereon. The directors are responsible for the other information contained within the annual report. 
Our opinion on the financial statements does not cover the other information and, except to the extent otherwise 
explicitly stated in our report, we do not express any form of assurance conclusion thereon.

Our responsibility is to read the other information and, in doing so, consider whether the other information is materially 
inconsistent with the financial statements or our knowledge obtained in the course of the audit, or otherwise appears to 
be materially misstated.

If we identify such material inconsistencies or apparent material misstatements, we are required to determine whether 
this gives rise to a material misstatement in the financial statements themselves. If, based on the work we have performed, 
we conclude that there is a material misstatement of this other information, we are required to report that fact.

We have nothing to report in this regard.

9. Responsibilities of directors
As explained more fully in the directors’ responsibilities statement, the directors are responsible for the preparation 
of the financial statements and for being satisfied that they give a true and fair view, and for such internal control as 
the directors determine is necessary to enable the preparation of financial statements that are free from material 
misstatement, whether due to fraud or error.

In preparing the financial statements, the directors are responsible for assessing the Group’s and the parent company’s 
ability to continue as a going concern, disclosing as applicable, matters related to going concern and using the going 
concern basis of accounting unless the directors either intend to liquidate the Group or the parent company or to cease 
operations, or have no realistic alternative but to do so.

PZ Cussons plc Annual Report and Financial Statements 2021127

10. Auditor’s responsibilities for the audit of the financial statements
Our objectives are to obtain reasonable assurance about whether the financial statements as a whole are free from 
material misstatement, whether due to fraud or error, and to issue an auditor’s report that includes our opinion. 
Reasonable assurance is a high level of assurance but is not a guarantee that an audit conducted in accordance with 
ISAs (UK) will always detect a material misstatement when it exists. Misstatements can arise from fraud or error and are 
considered material if, individually or in the aggregate, they could reasonably be expected to influence the economic 
decisions of users taken on the basis of these financial statements.

A further description of our responsibilities for the audit of the financial statements is located on the FRC’s website at: 
www.frc.org.uk/auditorsresponsibilities. This description forms part of our auditor’s report.

11. Extent to which the audit was considered capable of detecting irregularities, including fraud
Irregularities, including fraud, are instances of non-compliance with laws and regulations. We design procedures in line 
with our responsibilities, outlined above, to detect material misstatements in respect of irregularities, including fraud. 
The extent to which our procedures are capable of detecting irregularities, including fraud is detailed below. 

11.1. Identifying and assessing potential risks related to irregularities

In identifying and assessing risks of material misstatement in respect of irregularities, including fraud and non-
compliance with laws and regulations, we considered the following:

•  the nature of the industry and sector, control environment and business performance including the design of the 
Group’s remuneration policies, key drivers for directors’ remuneration, bonus levels and performance targets;

•  the Group’s own assessment of the risks that irregularities may occur either as a result of fraud or error that was 

approved by the board;

•  results of our enquiries of management, internal audit and the audit and risk committee about their own identification 

and assessment of the risks of irregularities; 

•  any matters we identified having obtained and reviewed the Group’s documentation of their policies and procedures 

relating to:

 – identifying, evaluating and complying with laws and regulations and whether they were aware of any instances of 

non-compliance, including a number of potential instances of non-compliance with laws and regulations which were 
identified by management over the course of the year that required further investigation by internal audit and the 
group’s compliance and legal functions but did not result in matters of significant concern;

 – detecting and responding to the risks of fraud and whether they have knowledge of any actual, suspected or alleged 

fraud; and

 – the internal controls established to mitigate risks of fraud or non-compliance with laws and regulations; 

•  the matters discussed among the audit engagement team including significant component audit teams and relevant 

internal specialists, including tax, valuations, pensions, forensic and IT specialists regarding how and where fraud might 
occur in the financial statements and any potential indicators of fraud. 

As a result of our procedures, we considered the opportunities and incentives that may exist within the organisation for 
fraud and identified the greatest potential for fraud in the following areas: carrying value of Rafferty’s Garden assets, 
classification and presentation of adjusting items and promotional trade spend accruals. In common with all audits under 
ISAs (UK), we are also required to perform specific procedures to respond to the risk of management override.

We also obtained an understanding of the legal and regulatory frameworks that the Group operates in, focusing 
on provisions of those laws and regulations that had a direct effect on the determination of material amounts and 
disclosures in the financial statements. The key laws and regulations we considered in this context included the UK 
Companies Act, the UK Listing Rules, UK and overseas pension regulations, and UK and overseas tax legislation. 

In addition, we considered provisions of other laws and regulations that do not have a direct effect on the financial 
statements but compliance with which may be fundamental to the Group’s ability to operate or to avoid a material 
penalty. These included the Group’s regulatory solvency requirements, environmental regulations, the regulatory 
framework related to the sale of beauty, cosmetic and healthcare products, employment laws and the UK Bribery Act. 

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11.2. Audit response to risks identified

As a result of performing the above, we identified carrying value of Rafferty’s Garden assets and classification and 
presentation of adjusting items as key audit matters related to the potential risk of fraud. The key audit matters section 
of our report explains the matters in more detail and describes the specific procedures we performed in response to 
those key audit matters. 

In addition to the above, our procedures to respond to risks identified included the following:

•  reviewing the financial statement disclosures and testing to supporting documentation to assess compliance with 

provisions of relevant laws and regulations described as having a direct effect on the financial statements;

•  enquiring of management, the audit and risk committee and both in-house and external legal counsel concerning 

actual and potential litigation and claims;

•  performing analytical procedures to identify any unusual or unexpected relationships that may indicate risks of 

material misstatement due to fraud;

•  reading minutes of meetings of those charged with governance, reviewing internal audit reports, and reviewing 

correspondence with HMRC;

•  evaluating the processes undertaken by management to assess its control environment in response to the potential 

non-compliance with laws and regulations identified;

•  in addressing the risk of fraud in promotional trade spend, we reviewed the subsequent settlement of the estimates made 
by management, analysed the key trends in the year and tested a sample of agreements that straddled the year end; and

•  in addressing the risk of fraud through management override of controls, testing the appropriateness of journal entries 
and other adjustments; assessing whether the judgements made in making accounting estimates are indicative of a 
potential bias; and evaluating the business rationale of any significant transactions that are unusual or outside the 
normal course of business.

We also communicated relevant identified laws and regulations and potential fraud risks to all engagement team 
members including internal specialists and significant component audit teams and remained alert to any indications of 
fraud or non-compliance with laws and regulations throughout the audit.

REPORT ON OTHER LEGAL AND REGULATORY REQUIREMENTS

12. Opinions on other matters prescribed by the Companies Act 2006
In our opinion the part of the directors’ remuneration report to be audited has been properly prepared in accordance 
with the Companies Act 2006.

In our opinion, based on the work undertaken in the course of the audit:

•  the information given in the strategic report and the directors’ report for the financial year for which the financial 

statements are prepared is consistent with the financial statements; and

•  the strategic report and the directors’ report have been prepared in accordance with applicable legal requirements.

In the light of the knowledge and understanding of the Group and the parent company and their environment obtained in 
the course of the audit, we have not identified any material misstatements in the strategic report or the directors’ report.

13. Corporate Governance Statement
The Listing Rules require us to review the directors’ statement in relation to going concern, longer-term viability and that 
part of the Corporate Governance Statement relating to the Group’s compliance with the provisions of the UK Corporate 
Governance Code specified for our review.

Based on the work undertaken as part of our audit, we have concluded that each of the following elements of the 
Corporate Governance Statement is materially consistent with the financial statements and our knowledge obtained 
during the audit: 

•  the directors’ statement with regards to the appropriateness of adopting the going concern basis of accounting and 

any material uncertainties identified set out on page 114;

•  the directors’ explanation as to its assessment of the Group’s prospects, the period this assessment covers and why the 

period is appropriate set out on page 114;

•  the directors’ statement on fair, balanced and understandable set out on page 115;

•  the board’s confirmation that it has carried out a robust assessment of the emerging and principal risks set out on page 55;

•  the section of the annual report that describes the review of effectiveness of risk management and internal control 

systems set out on page 54; and

•  the section describing the work of the audit and risk committee set out on page 78.

PZ Cussons plc Annual Report and Financial Statements 2021129

14. Matters on which we are required to report by exception
14.1. Adequacy of explanations received and accounting records

Under the Companies Act 2006 we are required to report to you if, in our opinion:

•  we have not received all the information and explanations we require for our audit; or

•  adequate accounting records have not been kept by the parent company, or returns adequate for our audit have not 

been received from branches not visited by us; or

•  the parent company financial statements are not in agreement with the accounting records and returns.

We have nothing to report in respect of these matters.

14.2. Directors’ remuneration

Under the Companies Act 2006 we are also required to report if in our opinion certain disclosures of directors’ 
remuneration have not been made or the part of the directors’ remuneration report to be audited is not in agreement 
with the accounting records and returns.

We have nothing to report in respect of these matters.

15. Other matters which we are required to address
15.1. Auditor tenure

Following the recommendation of the audit and risk committee, we were appointed by the shareholders at the AGM on 
27 September 2017 to audit the financial statements for the year ending 31 May 2018 and subsequent financial periods. 
The period of total uninterrupted engagement including previous renewals and reappointments of the firm is four years, 
covering the years ended 2018 to 2021.

15.2. Consistency of the audit report with the additional report to the audit and risk committee

Our audit opinion is consistent with the additional report to the audit and risk committee we are required to provide in 
accordance with ISAs (UK).

16. Use of our report
This report is made solely to the company’s members, as a body, in accordance with Chapter 3 of Part 16 of the 
Companies Act 2006. Our audit work has been undertaken so that we might state to the company’s members those 
matters we are required to state to them in an auditor’s report and for no other purpose. To the fullest extent permitted 
by law, we do not accept or assume responsibility to anyone other than the company and the company’s members as a 
body, for our audit work, for this report, or for the opinions we have formed.

Jane Boardman BSc FCA (Senior statutory auditor)
For and on behalf of Deloitte LLP
Statutory Auditor
Manchester, UK

30 September 2021

Strategic ReportGovernanceFinancial Statements130

CONSOLIDATED INCOME STATEMENT

YEAR ENDED 31 MAY 2021

Year ended 31 May 2021

(Restated)* Year ended 31 May 2020 

Business 
performance 
excluding 
adjusting 
items
 £m

Adjusting 
items 
 (note 3)
 £m

Statutory 
results for 
the year 
£m

Business 
performance 
excluding 
adjusting 
items
 £m

Adjusting 
items  
(note 3) 
£m

Statutory 
results for 
the year 
£m

603.3

(366.4)

236.9

(100.3)

(71.2)

5.6

71.0

1.5

(3.9)

(2.4)

68.6

(14.4)

–

–

–

–

(5.4)

–

(5.4)

–

–

–

(5.4)

(13.8)

603.3

(366.4)

236.9

(100.3)

(76.6)

5.6

65.6

1.5

(3.9)

(2.4)

63.2

(28.2)

587.2

(360.2)

227.0

(91.7)

(72.2)

2.8

65.9

0.9

(5.0)

(4.1)

61.8

(14.5)

–

–

–

–

(43.5)

–

(43.5)

–

–

–

(43.5)

5.0

587.2

(360.2)

227.0

(91.7)

(115.7)

2.8

22.4

0.9

(5.0)

(4.1)

18.3

(9.5)

54.2

(19.2)

35.0

47.3

(38.5)

8.8

Notes

2

13

2

6

7

4

Continuing operations

Revenue 

Cost of sales

Gross profit

Selling and distribution costs

Administrative expenses

Share of results of joint ventures

Operating profit / (loss)

Finance income

Finance costs

Net finance costs 

Profit / (loss) before taxation

Taxation

Profit / (loss) for the year from 
continuing operations

Discontinued operations

(Loss) / profit from  
discontinued operations

28

(5.3)

(46.3)

(51.6)

Profit / (loss) for the year

48.9

(65.5)

(16.6)

Attributable to:

Owners of the Parent

Non-controlling interests

Basic EPS (p)

Diluted EPS (p)

From continuing operations

Basic EPS (p)

Diluted EPS (p)

9

9

9

9

9

49.6

(0.7)

48.9

11.85

11.84

13.12

13.10

(66.2)

0.7

(65.5)

(15.82)

(15.80)

(4.75) 

(4.75)

(16.6)

0.0

(16.6)

(3.97)

(3.96)

8.37

8.35

(2.4)

44.9

48.5

(3.6)

44.9

11.59

11.59

12.17

12.17

13.3

(25.2)

(25.0)

(0.2)

(25.2)

(5.97)

(5.97)

(9.16)

(9.16)

10.9

19.7

23.5

(3.8)

19.7

5.62

5.62

3.01

3.01

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

PZ Cussons plc Annual Report and Financial Statements 2021131

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

YEAR ENDED 31 MAY 2021

(Loss) / profit for the year

Other comprehensive (expense) / income

Items that will not be reclassified to profit or loss

Re-measurement of post-employment benefit obligations

Deferred tax gain / (loss) on re-measurement of post-employment  
benefit obligations

Total items that will not be reclassified to profit or loss

Items that may be subsequently reclassified to profit or loss

Exchange differences on translation of foreign operations

Deferred tax on foreign exchange related to quasi-equity loans

Cash flow hedges – fair value loss in year net of taxation

Cost of hedging reserve

Recycle of foreign exchange equity reserves on disposals

Recycle of equity reserves on disposal of subsidiary

Total items that may be subsequently reclassified to profit or loss

Other comprehensive income / (expense) for the year net of taxation

Total comprehensive (expense) / income for the year

Attributable to:

Owners of the Parent

Non-controlling interests

Notes

22

20

18

18

28

2021 
£m

(16.6)

(9.5)

2.4

(7.1)

(31.9)

1.4

(0.6)

0.2

39.9

–

9.0

1.9

(14.7)

(9.7)

(5.0)

(Restated)* 
2020 
£m

19.7

1.9

(0.4)

1.5

(6.5)

–

(0.4)

0.1

–

(8.6)

(15.4)

(13.9)

5.8

9.8

(4.0)

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Strategic ReportGovernanceFinancial Statements132

CONSOLIDATED BALANCE SHEET

AT 31 MAY 2021

Assets

Non-current assets

Goodwill and other intangible assets

Property, plant and equipment

Long-term right-of-use assets

Net investments in joint ventures

Deferred taxation assets 

Tax receivable

Retirement benefit surplus

Current assets

Inventories

Trade and other receivables

Derivative financial assets

Current tax receivable

Current asset investments

Cash and short-term deposits

Assets held for sale

Total assets

Equity 

Share capital

Capital redemption reserve

Hedging reserve

Currency translation reserve

Other reserve

Retained earnings

Attributable to owners of the parent

Non-controlling interests

Total equity 

Notes

31 May 2021
£m

(Restated)* 
31 May 2020 
£m

10

11

26

13

20

22

14

15

18

16

17

12

23

297.5

91.5

11.7

34.2

5.9

1.7

33.6

476.1

91.1

110.7

1.0

14.2

0.3

87.0

304.3

7.6

311.9

788.0

4.3

0.7

(0.4)

(87.4)

(39.1)

483.7

361.8

20.0

381.8

304.4

112.3

13.7

40.9

15.4

6.9

42.9

536.5

104.6

104.1

0.7

9.6

 0.3

78.7

298.0

20.5

318.5

855.0

4.3

0.7

–

(100.5)

(39.0)

530.3

395.8

25.4

421.2

PZ Cussons plc Annual Report and Financial Statements 2021 
 
133

Notes

31 May 2021
£m

(Restated)* 
31 May 2020 
£m

17,18

26

20

22

17,18

19

26

18

21

12

118.0

0.3

8.7

75.2

12.9

215.1

–

150.9

3.1

0.7

35.2

0.7

190.6

0.5

406.2

788.0

127.0

0.4

10.4

65.6

12.2

215.6

1.2

161.8

3.4

0.9

47.7

3.2

218.2

–

433.8

855.0

Liabilities

Non-current liabilities

Borrowings

Other payables

Long-term lease liability

Deferred taxation liabilities

Retirement & other long-term employee benefit obligations

Current liabilities

Overdrafts

Trade and other payables

Short-term lease liability

Derivative financial liabilities

Current taxation payable

Provisions

Liabilities directly associated with assets held for sale

Total liabilities

Total equity and liabilities

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

The Financial Statements from pages 130 to 204 were approved by the Board of Directors and authorised for issue.

They were signed on its behalf by:

C Silver    
30 September 2021

J Myers

Strategic ReportGovernanceFinancial Statements 
134

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

YEAR ENDED 31 MAY 2021

Attributable to owners of the Parent

Share 
 capital 
£m

Currency 
translation 
reserve 
£m

Capital 
redemption 
reserve 
£m

Notes

Retained 
earnings 
£m

Other 
reserve 
£m

Hedging 
reserve 
£m

Non-
controlling 
interests 
£m

Total 
£m

4.3

(84.5)

0.7

538.8

(39.0)

0.3

29.2

449.8

At 1 June 2019

Profit for the year (restated)*

Other comprehensive income / (expense):

Re-measurement of  
post-employment obligations

Exchange differences on translation  
of foreign operations (restated)*

Cash flow hedges – fair value  
loss in year net of taxation

Cost of hedging reserve

Sale of subsidiary – recycle  
of equity reserves

Deferred tax on re-measurement  
of post-employment obligations

Total comprehensive income / (expense)  
for the year (restated)*

Transactions with owners:

Ordinary dividends

Non-controlling interests dividend paid

Non-controlling interests forfeited dividend

Total transactions with owners  
recognised directly in equity

At 31 May 2020 (restated)*

At 1 June 2020

Loss for the year

Other comprehensive income / (expense):

Re-measurement of  
post-employment obligations

Exchange differences on translation  
of foreign operations

Cash flow hedges – fair value loss  
in year net of taxation

Cost of hedging reserve

Disposals – recycle of equity reserves

Deferred tax on re-measurement  
of post-employment obligations

Deferred tax on foreign exchange 
related to quasi-equity loans 

Total comprehensive income / (expense)  
for the year

Transactions with owners:

Ordinary dividends

Non-controlling interests dividend paid

Acquisition of non-controlling interests

Total transactions with owners  
recognised directly in equity

22

18

18

20

8

22

18

18

28

20

8

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(6.3)

–

–

(9.7)

–

(16.0)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

23.5

1.9

–

–

–

1.1

(0.4)

26.1

(34.6)

–

–

(34.6)

–

–

–

–

–

–

–

–

–

–

–

–

4.3

4.3

(100.5)

0.7

530.3

(39.0)

(100.5)

0.7

530.3

(39.0)

(16.6)

(9.5)

–

–

–

–

2.4

1.4

–

–

(0.1)

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(26.8)

–

–

39.9

–

–

13.1

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(0.4)

0.1

–

–

(3.8)

19.7

–

1.9

(0.2)

(6.5)

–

–

–

–

(0.4)

0.1

(8.6)

(0.4)

(0.3)

(4.0)

5.8

–

–

–

–

–

–

–

–

–

(0.6)

0.2

–

–

–

–

(34.6)

(0.3)

0.5

(0.3)

0.5

0.2

(34.4)

25.4

421.2

25.4

421.2

–

–

(16.6)

(9.5)

(5.0)

(31.9)

–

–

–

–

–

(0.6)

0.2

39.9

2.4

1.4

22.3

(0.1)

(0.4)

(5.0)

14.7

(24.3)

–

–

(24.3)

–

–

–

–

–

–

–

–

–

(24.3)

(0.2)

(0.2)

(0.2)

(0.2)

(0.4)

(24.7)

At 31 May 2021

4.3

(87.4)

0.7

483.7

(39.1)

(0.4)

20.0

381.8

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

PZ Cussons plc Annual Report and Financial Statements 2021135

CONSOLIDATED CASH FLOW STATEMENT

YEAR ENDED 31 MAY 2021

Cash flows from operating activities

Cash generated from operations 

Taxation paid

Interest paid 

Net cash generated from operating activities

Cash flows from investing activities

Interest income

Investment income

Notes

25

6

6 

Purchase of property, plant and equipment and software

10,11

Proceeds from sale of assets

Cash flow from disposal of companies & businesses

Repayment of loans by joint ventures

Funding provided to joint venture

Net cash generated from investing activities

Cash flows from financing activities

Dividends paid to non–controlling interests

Dividends paid to Company shareholders

Acquisition of non–controlling interests

IFRS 16 finance lease payments

Repayment of loan facility

Net cash used in financing activities

Net increase in cash and cash equivalents

Cash and cash equivalents at the beginning of the year

Effect of foreign exchange rates

Cash and cash equivalents at the end of the year

28

13

8

26

17

17

17

17

2021
 £m

73.4

(20.0)

(2.9)

50.5

1.2

0.3

(8.9)

0.1

16.2

3.4

(9.6)

2.7

(0.2)

(24.3)

(1.1)

(4.0)

(9.0)

(38.6)

14.6

77.5

(5.1)

87.0

(Restated)*  
2020 
£m

128.5

(16.8)

(5.1)

106.6

0.9

–

(6.7)

0.6

44.4

–

(1.5)

37.7

(0.3)

(34.6)

–

(3.2)

(79.0)

(117.1)

27.2

51.9

(1.6)

77.5

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Strategic ReportGovernanceFinancial Statements136

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS

General information
PZ Cussons plc is a public limited company registered in England and Wales which is listed on the London Stock Exchange 
and is domiciled and incorporated in the UK under the Companies Act 2006. The address of the registered office is given 
on page 205. PZ Cussons plc is the parent company and ultimate parent of the Group.

These Financial Statements are presented in Pounds Sterling and have been presented in £m to one decimal place. 
Foreign operations are included in accordance with the policies set out in note 1.

For the year ended 31 May 2021 the following subsidiaries of the Company were entitled to exemption from audit under 
s479A of the Companies Act 2006 relating to subsidiary companies:

Subsidiary Name 

St Tropez Holdings Ltd 

PZ Cussons International Finance Ltd  

Thermocool Engineering Company Ltd 

Bronson Holdings Ltd 

Companies House Registration Number

05706646

08589433

09266188

09771991

1. Accounting policies
The Financial Statements have been prepared in accordance with International accounting standards in conformity with 
the requirements of the Companies Act 2006 and International Financial Reporting Standards (IFRS) adopted pursuant to 
Regulation (EC) No 1606 / 2002 as it applies in the European Union.

The preparation of Financial Statements, in conformity with IFRSs, requires management to make estimates and 
assumptions that affect the reported amounts of assets and liabilities at the date of the Financial Statements and 
the reported amounts of revenues and expenses during the reporting year. Although these estimates are based 
on management’s best knowledge of the amount, event or actions, actual results ultimately may differ from those 
estimates. Key sources of estimation uncertainty can be found on page 58.

The Financial Statements have been prepared on a going concern basis and on a historical cost basis except for the 
revaluation of certain financial assets and financial liabilities (including derivative instruments and pensions) at fair  
value through profit or loss. 

The Financial Statements have been prepared using consistent accounting policies except as stated below.

(a) New and amended standards adopted by the Group

In the current year, the Group has not applied any new IFRS standards or amendments to standards as those which were 
amended were not relevant to the Group’s policies or statements. 

(b) Standards, amendments and interpretations to existing standards that are not yet effective and have not been 
early adopted by the Group

Certain new accounting standards and interpretations have been published that are not mandatory for the 31 May 2021 
reporting year and have not been early adopted by the Group. The Group will undertake an assessment of the impact of 
the following new standards and interpretations in due course:

•  IFRS 17 ‘Insurance Contracts’; 

•  Amendments to IFRS 10 ‘Consolidated Financial Statements’ and IAS 28; 

•  Amendments to IFRS 7, IFRS 9 and IAS 39 – Interest Rate Benchmark Reform; 

•  Amendments to IFRS 3 ‘Business Combinations’; 

•  Amendments to IAS 1 ‘Presentation of Financial Statements’; and 

•  Amendments to IAS 8 ‘Accounting policies, changes in accounting estimates and errors’ 

(c) Restatement due to prior year adjustments

from FY24

date TBC

from FY22

from FY23

from FY24

from FY24

As reported in the Financial Review on page 52, the FRC conducted a periodic review of the Company’s FY20 Annual 
Report and Accounts and sought to understand a number of accounting decisions and judgments. Following that review 
the Company made certain corrections or clarifications in our financial reporting. These reclassifications were identified 
as part of the FRC’s review, with the error related to Ghanaian investment property being identified as part of the 
preparation of the current year Financial Statements. These corrections are as follows:

PZ Cussons plc Annual Report and Financial Statements 2021 
 
 
 
 
 
 
137

Reclassification between Continuing and Discontinued Operations

Certain amounts reported within ‘continuing operations’ on the face of the Consolidated Income Statement are more 
appropriately included within discontinued operations. Specifically, the post-tax loss of discontinued operations was 
appropriately reported in the income statement line item ‘Loss from discontinued operations’. However, the post-tax 
gains recognised on the disposal of the disposal groups constituting the discontinued operations, totaling £15.0m, 
were reported in the ‘Administrative expenses’ and ‘Taxation’ lines within continuing operations, albeit separately 
highlighted as exceptional. The impact of this is to increase continuing administrative expenses by £16.4m, decrease 
continuing taxation charge by £1.4m and increase the profit from discontinued operations by £15.0m.

Reclassification between Cash Generated from Operating Activities and Investing Activities

In the consolidated cash flow statement, cash proceeds of £9.2m received in relation to the Luksja discontinued 
operations were included within operating activities. These should have been adjusted for in ‘Cash generated from 
operations’ and then shown in the ‘Cash inflows from investing activities’ section as ‘Cash flow from disposal of 
companies and businesses’ (in aggregate with the cash inflows on disposal of Minerva SA, which were presented 
appropriately in this line item). The impact of is to reduce cash generated from operations by £9.2m and increase  
cash generated from investing activities by £9.2m.

Accounting for Ghanaian Investment Property 

In addition, in preparing these Financial Statements, an error was identified relating to the accounting for investment 
property in Ghana. The Group’s Ghanaian entity had entered into a historic contract to exchange the rights to develop 
28 properties on land that the Group owned in return for eight of the properties, once they had been completed. As 
this transaction did not involve cash, the Group had erroneously not recorded any accounting entries in relation to the 
recognition of the investment property that was acquired in this exchange of assets, nor was any of the land, which 
had an immaterial cost, derecognised in relation to the 20 properties that were retained by the property developer. 

We consider that recognition of an asset in relation to this contract prior to title in relation to the properties passing 
to the Group is not appropriate as there were delays, of a number of years, in the development of the properties and 
a legal dispute over the Group’s ownership of the land, which while ultimately resolved, called into question, until 
FY20, the probability of the contract being successfully executed. Therefore, the Group should have applied the 
requirements of IAS 40 paragraph 5 and recognised the investment properties on the balance sheet at their fair value, 
being the deemed cost under the Group’s cost accounting policy in respect of investment properties, of £5.6m at the 
point that title passed to the Group, which was during the year ended 31 May 2020. A corresponding credit to the 
income statement of £5.6m should also have been recognised at the point of recognition of the investment properties, 
as well as a related deferred tax liability of £1.4m and a corresponding tax charge of £1.4m. These income statement 
amounts have been recognised within adjusting items in FY20 as they meet the Group’s definition of adjusting items, 
being material and one-off in nature. 

Further, during FY20, one of the eight properties held by the Group was sold for proceeds of £0.5m. Since no book 
value had been recorded for these properties, the disposal was recorded at the proceeds value against other 
investment properties. Subsequently no profit or loss was recognised on disposal. Given the correct accounting 
described above, this disposal transaction has been reversed and replaced with the difference between the proceeds 
and the revised carrying value of the property, being a loss on disposal of £0.2m. This net loss has been recognised 
within operating profit before adjusting items on the basis that it does not meet the Group’s adjusted items policy, 
being neither material nor one-off in nature.

Strategic ReportGovernanceFinancial Statements138

1. Accounting policies continued
All of these adjustments have been recognised as prior year errors in accordance with IAS 8 ‘Accounting policies, changes 
in accounting estimates and errors’ with the Financial Statements restated accordingly. The impact of the prior year 
adjustments on the affected primary statement line items is shown in the table below:

As  
previously 
reported

Reclassification 
between Continuing 
and Discontinued 
Operations

31 May 2020 £m

Reclassification 
between Cash 
Generated from 
Operating Activities 
and Investing 
Activities

Recognition 
of investment 
property

Disposal of 
investment 
property

As  
restated

Consolidated Income Statement

Continuing Operations

Administrative expenses

(104.7)

Operating profit

Profit before tax

Taxation

Profit / (Loss) from  
continuing operations

(Loss) / Profit from  
discontinued operations

Profit attributable to  
owners of the parent

33.4

29.3

(9.7)

19.6

(4.1)

19.3

Consolidated Cash Flow Statement

Cash generated from operations

137.7

Net cash generated from  
operating activities

Cash flow from disposal of  
companies & businesses

Net cash generated from 
 investing activities

Net increase / (decrease) in  
cash and cash equivalents

Balance Sheet

Property plant and equipment

Deferred tax liability

Current tax payable

Currency reserves

Retained earnings

Reserves attributable to  
owners of the parent

115.8

35.2

28.5

27.2

106.9

(64.4)

(47.8)

(100.6)

526.1

391.5

(16.4)

(16.4)

(16.4)

1.4

(15.0)

15.0

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

(9.2)

(9.2)

9.2

9.2

–

–

–

–

–

–

–

5.6

5.6

5.6

(1.4)

4.2

–

4.2

–

–

–

–

–

5.6

(1.4)

–

–

4.2

4.2

(0.2)

(0.2)

(0.2)

0.2

(115.7)

22.4

18.3

(9.5)

–

–

–

–

–

–

–

–

8.8

10.9

23.5

128.5

106.6

44.4

37.7

27.2

(0.2)

112.3

0.2

0.1

0.1

–

(65.6)

(47.7)

(100.5)

530.3

0.1

395.8

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021 
 
139

Basis of consolidation

The Consolidated Financial Statements incorporate the Financial Statements of PZ Cussons plc and entities controlled by 
PZ Cussons plc (its subsidiaries) made up to 31 May each year. The Group controls an entity when the Group is exposed to, 
or has rights to, variable returns from its involvement with the entity and has the ability to affect those returns through 
its power over the entity. Subsidiaries are fully consolidated from the date on which control is transferred to the Group. 
They are deconsolidated from the date that control ceases.

The total profits or losses of subsidiaries are included in the Consolidated Income Statement and the interest of non-
controlling interests is stated as the non-controlling interest’s proportion of the fair values of the assets and liabilities 
recognised. Comprehensive income attributable to the non-controlling interests is attributed to the non-controlling 
interests even if this results in the non-controlling interests recognising a deficit balance.

The interest of non-controlling interests in the acquiree is initially measured at the non-controlling interest’s proportion 
of the net fair value of the assets, liabilities and contingent liabilities recognised. Where non-controlling interests are 
acquired, the excess of cost over the value of the non-controlling interest acquired is recorded in equity.

Where necessary, the accounts of subsidiaries are adjusted to conform to the Group’s accounting policies. All intra-group 
transactions, balances, income and expenses are eliminated on consolidation.

Business combinations

The acquisition of subsidiaries is accounted for using the purchase method. The fair value of consideration of the 
acquisition is measured at the aggregate of the fair values, at the date of exchange, of assets given, liabilities incurred or 
assumed, and equity instruments issued by the Group in exchange for control of the acquiree. The acquiree’s identifiable 
assets, liabilities and contingent liabilities that meet the conditions for recognition under IFRS 3 ‘Business combinations’ 
are recognised at their fair values at the acquisition date, except for non-current assets (or disposal groups) that are 
classified as held for sale in accordance with IFRS 5 ‘Non-current assets held for sale and discontinued operations’,  
which are recognised and measured at the lower of the assets’ previous carrying value and fair value less costs-to-sell.  
All acquisition costs are expensed as incurred as adjusting items.

Where acquisitions are achieved in stages, commonly referred to as ‘stepped acquisitions’, and result in control being 
obtained by the Group as part of a transaction, the Group reassesses the fair value of its existing interest in joint  
ventures as part of determining the fair value of consideration. In determining the fair value of the Group’s existing 
interest, reference is given to the fair value of consideration paid to increase the Group’s interest in joint ventures as  
well as considering the specific fair values of assets and liabilities transferred to gain control. Any increase or impairment 
of the Group’s existing interest will be credited / charged to the Income Statement as an adjusting item.

On acquisition, the assets, liabilities and contingent liabilities of a subsidiary are measured at their fair values at the date 
of acquisition. Any excess of the fair value of consideration over the fair values of the identifiable net assets acquired 
is recognised as goodwill. Any deficit below the fair values of the identifiable net assets acquired (i.e. discount on 
acquisition) is credited to the Income Statement in the period of acquisition. 

Goodwill 

Goodwill arising on the acquisition of a subsidiary or a jointly controlled entity represents the excess of the cost of 
acquisition over the Group’s interest in the net fair value of the identifiable assets, liabilities and contingent liabilities of 
the subsidiary or jointly controlled entity recognised at the date of acquisition. If, after reassessment, the Group’s interest 
in the net fair value of the acquiree’s identifiable assets, liabilities and contingent liabilities exceeds the cost of the 
business combination, the excess is recognised immediately in the Income Statement. 

Goodwill also includes amounts to reflect deferred tax liabilities established in relation to acquisitions in accordance with 
IFRS 3 ‘Business combinations’. Goodwill is initially recognised as an asset and is subsequently measured at cost less any 
accumulated impairment losses. Goodwill is tested for impairment at least annually. 

For the purpose of impairment testing, goodwill is allocated to each of the Group’s cash-generating units expected to 
benefit from the synergies of the combination. Cash-generating units to which goodwill has been allocated are tested 
for impairment annually, or more frequently when there is an indication that the unit may be impaired. If the recoverable 
amount of the cash-generating unit is less than the carrying amount of the unit, the impairment loss is allocated first 
to reduce the carrying amount of any goodwill allocated to the unit and then to the other assets of the unit pro-rata on 
the basis of the carrying amount of each asset in the unit. An impairment loss recognised for goodwill is not reversed 
in a subsequent period. On disposal of a subsidiary or a jointly controlled entity, the attributable amount of goodwill is 
included in the determination of the profit or loss on disposal.

Strategic ReportGovernanceFinancial Statements140

1. Accounting policies continued
Interests in joint ventures

Under IFRS 11, investments in joint arrangements are classified as either joint operations or joint ventures depending on 
the contractual rights and obligations of each investor. PZ Cussons plc has assessed the nature of its joint arrangements 
and determined them to be joint ventures. Joint ventures are accounted for using the equity method.

Under the equity method of accounting, interests in joint ventures are initially recognised at cost and adjusted thereafter 
to recognise the Group’s share of the post-acquisition profits or losses and movements in other comprehensive income. 
When the Group’s share of losses in a joint venture equals or exceeds its interests in the joint ventures (which includes any 
long-term interests that, in substance, form part of the Group’s net investment in the joint ventures), the Group does not 
recognise further losses, unless it has incurred obligations or made payments on behalf of the joint ventures.

Revenue recognition

Revenue is measured at the fair value of the consideration received or receivable and represents amounts receivable 
for goods provided in the normal course of business, net of discounts, trade spend, rebates and sales related taxes but 
including interest receivable on sales on extended credit. Sales of goods are recognised when control of goods has been 
transferred which is generally on receipt or collection by customers. Should management consider that the criteria for 
recognition are not met, revenue is deferred until such time as the consideration has been fully earned.

Trade promotions, which consists primarily of customer pricing allowances, placement / listing fees and promotional 
allowances, are governed by agreements with our trade customers (retailers and distributors). Accruals are recognised 
under the terms of these agreements, to reflect the expected promotional activity and our historical experience. These 
accruals are reported within trade and other payables.

Trade promotions

The Group provides for amounts payable to trade customers for promotional activity. Where a promotional activity spans 
across the year end, an accrual is reflected in the Group accounts based on our expectation of customer and consumer 
uptake during the promotional period and the extent to which temporary promotional activity has occurred. 

Where promotions, rebates or discounts give rise to variable consideration, the Group accounts for this by using the 
most likely amount method and this is generally estimated using known facts with a high degree of accuracy. Revenue is 
constrained to the extent that variable consideration has been taken into account for the period and that no reversal in 
consideration is expected.

Foreign currencies

The individual Financial Statements of each Group entity are prepared in the currency of the primary economic 
environment in which the entity operates (its functional currency). For the purpose of the Consolidated Financial 
Statements, the results and financial position of each entity are presented in Sterling, which is the functional currency  
of the Company, and the presentational currency for the Consolidated Financial Statements.

In preparing the Financial Statements of the individual entities, transactions in currencies other than the entity’s 
functional currency are recorded at the actual rate of exchange prevailing on the dates of the transactions, or at average 
rates of exchange if they represent a suitable approximation to the actual rate. At each balance sheet date, monetary 
assets and liabilities that are denominated in foreign currencies are retranslated at the rates prevailing at the balance 
sheet date. 

Goodwill and fair value adjustments arising on the acquisition of a foreign entity are treated as assets and liabilities 
of the foreign entity and translated at the closing balance sheet rate. Exchange differences are recognised in other 
comprehensive income.

Foreign exchange gains and losses arising from the settlement of foreign currency transactions and from the translation 
of monetary assets and liabilities denominated in foreign currencies are recognised in the Income Statement. 

In order to hedge its exposure to certain foreign exchange risks, the Group enters into forward contracts.

On consolidation, the assets and liabilities of the Group’s overseas operations are translated at exchange rates prevailing 
on the balance sheet date. Income and expense items are translated at the average exchange rates for the year. 
Cumulative foreign currency translation differences arising on the translation and consolidation of foreign operations’ 
Income Statements and balance sheets denominated in foreign currencies are recorded as a separate component of 
equity. On disposal of a foreign operation the cumulative translation differences will be transferred to the Income 
Statement in the period of the disposal as part of the gain or loss on disposal.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021141

Finance income and costs

Finance income is earned on bank deposits and finance costs are incurred on bank borrowings. Both are recognised in the 
Income Statement in the period in which they are incurred.

Government grants

Government grants related to property, plant and equipment are reflected in the balance sheet as deferred income and 
credited to the Income Statement over the useful lives of the assets concerned. Government grants relating to income 
are reflected in the balance sheet as deferred income and credited to the Income Statement over the period to which the 
grant relates.

Research and development

Research and development expenditure is charged against profits in the year in which it is incurred, unless it meets the 
criteria for capitalisation set out in IAS 38 ‘Intangible assets’.

Operating profit

Operating profit is the profit of the Group (including share of joint venture profit) before finance income, finance costs 
and taxation from continuing operations.

Retirement benefit and similar obligations

The Group operates retirement benefit schemes in the UK and for most overseas countries in which it carries out 
business. Those in the UK are defined benefit schemes and defined contribution schemes. Overseas schemes are defined 
contribution schemes, with the exception of PZ Cussons Indonesia, who operate a defined benefit scheme. The UK 
defined benefit schemes were closed to future accrual on 31 May 2008.

The Group accounts for its defined benefit schemes under IAS 19 ‘Employee Benefits’. 

The deficit / surplus of the defined benefit pension schemes is recognised on the balance sheet (with surpluses only 
recognised to the extent that the Group has an unconditional right to a refund) and represents the difference between 
the fair value of the plan assets and the present value of the defined benefit obligation at the balance sheet date. A 
full actuarial valuation is carried out at least every three years and the defined benefit obligation / surplus is updated 
on an annual basis, by independent actuaries, using the projected unit credit method. The present value of the defined 
benefit obligation is determined by discounting the estimated future cash outflows using interest rates of high-quality 
corporate bonds that are denominated in the currency in which the benefits will be paid, and that have terms to maturity 
approximating to the terms of the related pension obligation. In countries where there is no deep market in such bonds, 
the market rates on government bonds are used.

Pension charges / income recognised in the Income Statement consists of administration charges of the scheme, past 
service costs and a cost / income based on the net interest expense / income on net pension scheme liabilities / surpluses. 
Net interest is calculated by applying a discount rate to the net defined benefit liability or asset. Past service cost is 
recognised in profit or loss when the plan amendment or curtailment occurs, or when the Group recognises related 
restructuring costs or termination benefits, if earlier.

Re-measurements comprising actuarial gains and losses, the effect of the asset ceiling and the return on plan assets 
(excluding interest) are included directly in the Group’s Statement of Comprehensive Income. 

Differences between the actual return on assets and interest income, experience gains and losses and changes in 
actuarial assumptions are included directly in the Group’s Statement of Comprehensive Income.

Payments to defined contribution retirement benefit schemes are charged as an expense when employees have rendered 
service entitling them to the contributions.

Other long-term employee benefit obligations relate to provisions for benefit obligations in accordance with local overseas 
laws in Thailand and Indonesia. The provision is assessed by an independent actuary using the projected unit credit method, 
with actuarial valuations carried out at the end of each annual reporting period. Re-measurement, comprising actuarial 
gains and losses, is reflected immediately in the statement of financial position with a charge or credit recognised in 
other comprehensive income in the period in which they occur.

Strategic ReportGovernanceFinancial Statements142

1. Accounting policies continued
Adjusting items

The Group adopts a columnar Income Statement format to highlight significant items within the Group’s results for the year. 
Such items are those debits or credits which, in the opinion of the Directors, should be excluded in order to provide a consistent 
and comparable alternative view of the performance of the Group’s ongoing business. Generally, this will include those items 
that are largely one-off and material in nature as well as income or expenses relating to acquisitions or disposals of businesses 
or other transactions of a similar nature. The Directors apply judgement in assessing the particular items, which by virtue of 
their magnitude and nature should be disclosed in a separate column of the Income Statement and notes to the Financial 
Statements as ‘Adjusting items’. 

The Directors believe that the separate disclosure of these items is relevant to an understanding of the Group’s financial 
performance by providing a more meaningful basis upon which to analyse underlying business performance and make year-
on-year comparisons. The same measures are used by management for planning, budgeting and reporting purposes and for 
the internal assessment of operating performance across the Group. The adjusted presentation represents a change from the 
Group’s previous practice of reporting exceptional items and will be adopted on a consistent basis for each of the half-year and 
full-year results going forwards.

This change was made recognising the views of European Securities and Markets Authority, the Financial Reporting Council, 
and changes in market practice.

Taxation

Income tax expense represents the sum of the tax currently payable and deferred tax. 

Tax currently payable is based on taxable profit for the year. Taxable profit differs from net profit as reported in the 
Income Statement because it excludes items of income or expense that are taxable or deductible in other years and it 
further excludes items that are never taxable or deductible. The Group’s liability for current tax is calculated using tax 
rates that have been enacted or substantively enacted by the end of the reporting period. 

The Group makes provisions for current tax payable based on the Directors’ best estimate of likely tax liabilities that may 
arise based on interpretations of current and expected tax legislation. Where tax legislation is not clear or is ambiguous 
the Directors make estimates of potential tax exposures that are reviewed and revised as additional information becomes 
available.

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets 
and liabilities in the Financial Statements and the corresponding tax bases used in the computation of taxable profit, and 
is accounted for using the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable 
temporary differences and deferred tax assets are recognised to the extent that it is probable that taxable profits will be 
available against which deductible temporary differences can be utilised. Such assets and liabilities are not recognised if 
the temporary difference arises from goodwill or from the initial recognition (other than in a business combination) of 
other assets and liabilities in a transaction that affects neither the taxable profit nor accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and 
interests in joint ventures, except where the Group is able to control the reversal of the temporary difference and it is 
probable that the temporary difference will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it  
is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered.  
Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the  
asset is realised. Deferred tax is charged or credited to the Income Statement, except when it relates to items charged  
or credited directly to equity or other comprehensive income, in which case the deferred tax is also dealt with in equity  
or other comprehensive income.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against 
current tax liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends 
to settle its current tax liabilities on a net basis. 

The Group continues to believe that it has made adequate provision for the liabilities likely to arise from periods which 
are open and not yet agreed by tax authorities. The ultimate liability for such matters may vary from the amounts 
provided and is dependent upon the outcome of agreements with relevant tax authorities. In assessing these income 
tax uncertainties, management is required to make judgements in the determination of the unit of account and the 
evaluation of the circumstances, facts and other relevant information in respect of the tax position taken together with 
estimates of amounts that may be required to be paid in ultimate settlement with the tax authorities. As the Group 
operates in a multinational tax environment, the nature of the uncertain tax positions is often complex and subject to 
change. Original estimates are always refined as additional information becomes known.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021143

Property, plant and equipment

Land and buildings held at the date of transition to IFRS for use in the production or supply of goods or services, or for 
administration purposes are stated in the balance sheet at deemed cost at the date of transition to IFRS less accumulated 
depreciation and any accumulated impairment losses. All other assets are stated at historical cost less accumulated 
depreciation and accumulated impairment losses.

Depreciation is charged so as to write off the cost or valuation of assets, other than land, over their estimated useful 
lives, using the straight-line method, on the following basis:

Freehold buildings at rates not less than 

2% per annum

Plant and machinery not less than 

8% per annum

Fixtures, fittings and vehicles not less than 

20% per annum

In the case of major projects, depreciation is provided from the date the project in question is brought into use. Land and 
assets in the course of construction are not depreciated.

An asset is de-recognised from the balance sheet when it is sold or retired and no future economic benefits are expected 
from that asset. The gain or loss arising on the disposal or retirement of an asset is determined as the difference between 
the sales proceeds and the carrying amount of the asset and is recognised in the Income Statement for the year when the 
asset is de-recognised.

The assets’ residual values and useful lives are reviewed and adjusted if appropriate at each balance sheet date.

Property, plant and equipment is reviewed for impairment whenever events or changes in circumstances indicate that the 
carrying amount may not be recoverable. An impairment loss is recognised for the amount by which the asset’s carrying 
amount exceeds its recoverable amount. Property, plant and equipment that has been impaired is reviewed for possible 
reversal of the impairment at each subsequent balance sheet date.

Where an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate 
of its recoverable amount, but so that the increased carrying amount does not exceed the value that would have been 
determined had an impairment loss not been recognised in prior years. A reversal of an impairment loss is recognised 
immediately in profit or loss.

Investment Property

On acquisition, investment property is initially recognised at cost, or deemed cost where no monetary consideration is 
exchanged. Investment property is subsequently recognised in the accounts at cost and recorded as a separate line item 
within property plant and equipment. Gains or losses on disposal are recognised within administrative expenses in profit 
and loss. No depreciation is charged on the basis that it is not considered to be material in any year or cumulatively.

Other intangible assets 

An acquired brand is only recognised on the balance sheet where it is supported by a registered trademark, where brand 
earnings are separately identifiable and the brand could be sold separately from the rest of the business. Brands acquired 
as part of a business combination are recorded in the balance sheet at fair value at the date of acquisition. Trademarks, 
patents and purchased brands are recorded at purchase cost. In accordance with IAS 36 'Impairment of assets', as the 
brands have indefinite lives they are tested for impairment annually, and more frequently where there is an indication 
that the asset may be impaired. Any impairment is recognised immediately in the Income Statement. 

The Directors believe that the acquired brands have indefinite lives because, having considered all relevant factors, there 
is no foreseeable limit to the period over which the brands are expected to generate net cash inflows for the Group. 
Further, the Directors have the intention and the ability to maintain the brands. In forming this conclusion they have not 
taken into consideration planned future expenditure in excess of that required to maintain the asset at that standard 
of performance. Indefinite life brands are allocated to the cash-generating units to which they relate and are tested 
annually for impairment.

Where an impairment loss subsequently reverses, the carrying amount of the asset is increased to the revised estimate of 
its recoverable amount, but so that the increased carrying amount does not exceed the carrying amount that would have 
been determined had no impairment loss been recognised for the asset in prior years. A reversal of an impairment loss 
is recognised immediately as income. Profit or losses on disposal of brands are included within operating profit within 
adjusting items.

Strategic ReportGovernanceFinancial Statements 
144

1. Accounting policies continued
Software development

Expenditure on research activities is recognised in the Income Statement as an expense as incurred. Expenditure on 
development activities directly attributable to the design and testing of identifiable software products and systems  
are capitalised if the product or systems meet the following criteria: 

•  the completion of the development is technically and commercially feasible to complete;

•  adequate technical resources are sufficiently available to complete development;

•  it can be demonstrated that future economic benefits are probable; and

•  the expenditure attributable to the development can be measured reliably.

Development activities involve a plan or design for the production of new or substantially improved products or systems. 
Directly attributable costs that are capitalised as part of the software product or system include employee costs. Other 
development expenditures that do not meet these criteria as well as ongoing maintenance are recognised as an expense 
as incurred. Development costs for software are carried at cost less accumulated amortisation and are amortised on a 
straight line basis over their useful lives (not exceeding ten years) at the point at which they come into use.

Leases

The Group assesses whether a contract is or contains a lease, at inception of the contract. The Group recognises a right-
of-use asset and a corresponding lease liability with respect to all lease arrangements in which it is the lessee, except for 
short-term leases (defined as leases with a lease term of 12 months or less) and leases of low-value assets (defined as 
those less than £5k). For these leases, the Group recognises the lease payments as an operating expense on a straight-
line basis over the term of the lease.

The nature of the Group’s leasing activities is mainly properties, with small elements of equipment and cars. Rental 
contracts are typically made for fixed periods of 1 to 12 years but may have extension options as described in (i) below. 

(i) Extension and termination options 

Extension and termination options are included in a number of property leases across the Group. These terms are used to 
maximise operational flexibility in terms of managing contracts. The majority of extension and termination options held 
are exercisable only by the Group and not by the respective lessor.

Lease terms are negotiated on an individual basis and contain a wide range of different terms and conditions. 

The lease liability is initially measured at the present value of the lease payments, excluding those paid at the 
commencement date, discounted by using the Group’s incremental borrowing rate.

Lease payments included in the measurement of the lease liability comprise:

•  fixed lease payments (including in substance fixed payments), less any lease incentives;

•  variable lease payments that depend on an index or rate, initially measured using the index or rate at the 

commencement date; and

•  payments of penalties for terminating the lease, if the lease term reflects the exercise of an option to terminate the 

lease.

The lease liability is presented as a separate line in the consolidated statement of financial position.

The lease liability is subsequently measured by increasing the carrying amount to reflect interest on the lease liability 
(using the effective interest method) and by reducing the carrying amount to reflect the lease payments made.

The Group remeasures the lease liability (and makes a corresponding adjustment to the related right-of-use asset) 
whenever:

•  the lease term has changed or there is a change in the assessment of exercise of a purchase option, in which case the 

lease liability is measured by discounting the revised lease payments using a revised discount rate.

•  the lease payments change due to changes in an index or rate or a change in expected payment under a guaranteed 

residual value, in which cases the lease liability is measured by discounting the revised lease payments using the initial 
discount rate (unless the lease payments change is due to a change in a floating interest rate, in which case a revised 
discount rate is used).

•  a lease contract is modified and the lease modification is not accounted for as a separate lease, in which case the lease 

liability is measured by discounting the revised lease payments using a revised discount rate.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021145

The right-of-use assets comprise the initial measurement of the corresponding lease liability, lease payments made at 
or before the commencement day and any initial direct costs. They are subsequently measured at cost less accumulated 
depreciation and impairment losses.

Whenever the Group incurs an obligation for costs to dismantle and remove a leased asset, restore the site on which it 
is located or restore the underlying asset to the condition required by the terms and conditions of the lease, a provision 
is recognised and measured under IAS 37. The costs are included in the related right-of-use asset, unless those costs are 
incurred to produce inventories. 

Right-of-use assets are depreciated over the shorter period of lease term and useful life of the underlying asset. If a lease 
transfers the ownership of the underlying asset or the cost of the right-of-use asset reflects that the Group expects to 
exercise a purchase option, the related right-of-use asset is depreciated over the useful life of the underlying asset. The 
depreciation starts at the commencement date of the lease. The Group does not have any leases that include purchase 
options or that transfer ownership of the underlying asset.

Variable rents that do not depend on an index or rate are not included in the measurement of the lease liability and the 
right-of-use asset. The related payments are recognised as an expense in the period in which the event or condition that 
triggers those payments occurs and are included in the line ‘Other operating expenses’ in the Income Statement.

For short-term leases (lease term of 12 months or less) and leases of low-value assets, the Group has opted to recognise a 
lease expense on a straight-line basis as permitted by IFRS 16. This expense is presented within administrative expenses in 
the Consolidated Income Statement.

As a practical expedient, IFRS 16 permits a lessee not to separate non-lease components, and instead account for any 
lease and associated non-lease components as a single arrangement. The Group has not used this practical expedient.

Inventories

Inventories are stated at the lower of cost and estimated net realisable value. Cost comprises direct materials and where 
applicable, direct labour costs and those overheads that have been incurred in bringing the inventories to their present 
location and condition. Cost is calculated based on standard costs based on normal operating conditions with price and 
usage variances apportioned using the periodic unit pricing method. Net realisable value represents the estimated selling 
price less all estimated costs of completion and costs to be incurred in marketing, selling and distribution.

Where net realisable value is lower than cost, provision for impairment is made which is charged to cost of sales in the 
Income Statement.

Assets held for sale

Non-current assets and groups of assets and liabilities which comprise disposal groups are classified as ‘held for sale’ 
when their carrying amount will be recoverable principally through a sale transaction rather than through continuing 
use. In order to be classified as a ‘held for sale’ asset or disposal group, the sale must be highly probable and the assets 
must be available for sale immediately in their present condition. In addition all of the following criteria must also be met: 
management is committed to the plan to sell; the assets are being actively marketed; actions required to complete the 
plan should indicate that it is unlikely that significant changes to the plan will be made or that the plan will be withdrawn; 
and a sale has been agreed or is expected to be concluded within 12 months of the balance sheet date. 

Immediately prior to classification as held for sale, the value of the assets or groups of assets is re-measured in accordance 
with the requirements of IFRS 5. Subsequently, assets and disposal groups classified as held for sale are measured at the 
lower of book value or fair value less disposal costs. Assets held for sale are neither depreciated nor amortised.

Discontinued operations

To be classified as a discontinued operation, any disposal group or asset held for sale must have clearly distinguishable 
operations or cash flows, as well as meeting any one of the following three criteria. The component must be a separate 
major line of business or geographical area of operations; or part of a single co-ordinated plan to dispose of a separate 
major line of business or geographical area of operations; or is a subsidiary acquired exclusively with a view to resale. If none 
of these three criteria are met, the disposal group or asset held for sale will be classified within continuing operations.

Cash, cash equivalents and bank overdrafts

Cash and short-term deposits in the balance sheet comprise cash and short-term bank deposits with an original maturity 
of three months or less. 

For the purposes of the Cash Flow Statement, cash and cash equivalents includes cash at bank and in hand plus short-
term deposits less overdrafts. Short-term deposits have a maturity of less than three months from the date of deposit. 
Bank overdrafts are repayable on demand and form an integral part of the Group’s cash management.

Financial instruments

Financial assets and financial liabilities are recognised on the Group’s balance sheet when the Group becomes a party to 
the contractual provisions of the instrument.

Strategic ReportGovernanceFinancial Statements146

1. Accounting policies continued
Derivative financial instruments 

The Group’s activities expose it primarily to the financial risks of changes in foreign exchange rates and to fluctuations in 
interest rates. The Group uses derivative financial instruments (primarily foreign currency forward contracts) to hedge  
its risks associated with foreign currency fluctuations relating to certain firm commitments and forecasted transactions. 

The Group documents, at the inception of the transaction, the relationship between hedging instruments and hedged 
items, as well as its risk management objectives and strategy for undertaking various hedging transactions. The Group 
also documents its assessment, both at hedge inception and on an ongoing basis, of whether the derivatives that are 
used in hedging transactions are highly effective in offsetting changes in fair values or cash flows of hedged items.  
The Group designates gross positions and hedge documentation is prepared in accordance with IFRS 9.

The use of financial derivatives is governed by the Group’s policies approved by the Board of Directors, which provide 
written principles in the use of financial derivatives consistent with the Group’s risk management strategy. The Group 
does not use derivative financial instruments for speculative purposes. 

Derivative financial instruments are initially measured at fair value at the contract date, and are re-measured to fair 
value at subsequent reporting dates. Changes in the fair value of derivative financial instruments that are designated 
and effective as hedges of future cash flows are recognised directly in other comprehensive income, and any ineffective 
portion is recognised immediately in the Income Statement. 

Financial assets

The Group’s financial assets are subsequently measured at either amortised cost or fair value through profit and loss, 
depending on the financial asset’s contractual cash flow characteristics and the Group’s business model for managing 
them. The Group derecognises a financial asset only when the contractual rights to the cash flows from the asset expire, or 
when it transfers the financial asset and substantially all the risks and rewards of ownership of the asset to another entity.

(a) Trade receivables

Trade and other receivables are initially measured at transaction price, and subsequently at amortised cost. The 
amortised cost for trade and other receivables is generally equivalent to the invoiced amount less allowance for expected 
credit losses (‘ECL’). The ECL is based on the difference between the contractual cash flows due in accordance with the 
contract and the present value of all the cash flows that the Group expects to receive. The Group has elected to use 
the simplified approach in calculating ECL and recognises a loss allowance based on lifetime ECLs at each reporting 
date (i.e. the expected credit losses that will result from all possible default events over the expected life of the 
financial instrument). The Group has applied the practical expedient to calculate ECLs using a provision matrix based 
on the Group’s historical credit loss experience, adjusted for factors that are specific to the debtors, general economic 
conditions and an assessment of both the current as well as the forecast direction of conditions at the reporting date.

Trade receivables are fully impaired and subsequently written off when all possible routes through which amounts can be 
recovered have been exhausted. The Group recognises any impairment gain or loss in profit or loss with a corresponding 
adjustment to the financial asset’s carrying amount through a loss allowance account.

(b) Loans to joint ventures

The Group’s loans to the joint venture (presented in the balance sheet as part of the ‘net investment in joint ventures’) 
was measured initially at fair value and is subsequently measured at fair value through profit or loss. An annual estimate 
of the loss allowance is calculated using a lifetime expected credit loss model. The Group assesses the ECL allowance for 
the loan from the joint venture as follows:

•  Where there has been a significant increase in credit risk since initial recognition – the Group measures ECL based on 

lifetime ECLs i.e. all credit losses expected from possible default events over the remaining life of the loan, irrespective 
of the timing of the default.

•  Where there has not been a significant increase in credit risk since initial recognition – the Group measures the loss 

allowance at an amount equal to 12-month ECL i.e. the portion of lifetime ECL that is expected to result from default 
events on the loan that are possible within 12 months after the reporting date.

In assessing whether the credit risk has increased significantly on the loan from the joint venture since initial recognition, 
the Group compares the risk of a default occurring on the loan at the reporting date with the risk of a default occurring 
on the loan at the date of initial recognition. In making this assessment, the Group considers, in particular, the financial 
and operational performance of the joint venture, changes to the financial forecasts or increases in credit risk on other 
receivables. The Group has determined that the ECL for the loan to the joint venture should be based on lifetime ECLs at 
the reporting date and has determined that no provision is required in relation to this loan. Any associated loss allowance 
related to loans to joint ventures is recorded in profit or loss.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021147

(c) Unlisted equity investments

The Group’s unlisted equity investments are subsequently measured at fair value through profit or loss with any fair value 
gains or losses recognised in profit or loss. Dividends on unlisted equity investments are recognised as other income in 
the Income Statement when the right of payment has been established.

Borrowings 

Interest-bearing bank loans and overdrafts are initially recorded at fair value, net of direct issue costs, and are 
subsequently measured at amortised cost. Finance charges, including premiums payable on settlement or redemption 
and direct issue costs, are accounted for on an accruals basis through the Income Statement using the effective interest 
method and are added to the carrying amount of the instrument to the extent they are not settled in the year in which 
they arise.

Trade payables

Trade payables are initially recognised at fair value, normally being the invoiced amounts, and subsequently measured 
amortised cost, using the effective interest rate method. The carrying amount of trade receivables generally equals the 
originally invoiced amounts.

Trade payables under vendor financing arrangements

The Group has an arrangement with a bank under which the bank offers vendors the option to receive earlier payment of 
accounts payables. Vendors utilising the financing arrangement pay a credit fee to the bank. The Group does not pay any 
credit fees and does not provide any additional collateral or guarantee to the bank. Based on the Group’s assessment the 
liabilities under the vendor financing arrangement are closely related to operating purchase activities and the financing 
arrangement does not lead to any significant change in the nature or function of the liabilities. These liabilities are 
therefore classified as accounts payables with separate disclosures in the notes. The credit period does not exceed 12 
months and the accounts payables are therefore not discounted. Account payables under vendor financing arrangements 
were £2.7m (2020: £4.8m), see note 19.

Financial liabilities and equity

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements 
entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Group after 
deducting all of its liabilities.

Investments

Investments (other than interests in joint ventures) are recognised and derecognised on a trade date when a purchase 
or sale of an investment is under a contract whose terms require delivery of the investment within the timeframe 
established by the market concerned, and are initially measured fair value.

Investments are classified as available for sale. Subsequently, the investments, which represent shares held in two 
companies, are measured at cost because those are investments in unquoted equities for which a fair value cannot be 
reliably measured. Loans to joint ventures, presented in the balance sheet as ‘investments’ are classified as loans and 
receivables and measured at amortised cost.

Share capital

An equity instrument is any contract that evidences a residual interest in the assets of the Group after deducting all of its 
liabilities. Ordinary shares are classified as an equity instrument. 

Incremental costs directly attributable to the issue of new ordinary shares or options are shown in equity as a deduction, 
net of tax, from the proceeds.

Where any Group company purchases the Company’s equity share capital (treasury shares), the consideration paid, 
including any directly attributable incremental costs (net of income taxes) is deducted from equity attributable to 
the Company’s equity holders until the shares are cancelled or reissued. Where such ordinary shares are subsequently 
reissued, any consideration received, net of any directly attributable incremental transaction costs and the related 
income tax effects, are included in equity attributable to the Company’s equity holders.

Hedging reserve 

The hedging reserve represents the accumulated movements in the Group’s derivative financial instruments that 
have been designated as hedging instruments and changes in the fair value for the element of derivatives that are not 
designated in a hedge relationship. The reserve includes both the cash flow hedge reserve and the cost of hedging 
reserve. Amounts are reclassified to profit or loss when the hedged transaction happens or when the hedged transaction 
is no longer expected to occur.

Strategic ReportGovernanceFinancial Statements148

1. Accounting policies continued
Capital redemption reserve 

Amounts in respect of the redemption of certain of the Company’s ordinary shares are recognised in the capital 
redemption reserve.

Currency translation reserve

On translation of the Group’s overseas operations and related balances from their local functional currency to the Group’s 
presentational currency, foreign exchange differences arise, the cumulative effect of which are recognised in the currency 
translation reserve.

Other reserve

Amounts in respect of the Employee Share Option Trust (ESOT) are recognised in the other reserve.

Segmental reporting 

Operating segments are identified in a manner consistent with the internal reporting provided to the Chief Operating 
Decision Maker (‘CODM’). The CODM, who is responsible for allocating resources and assessing performance of the 
operating segments, has been identified as the Executive Leadership Team (ELT). For reporting purposes, in accordance 
with IFRS 8 ‘Operating Segments’, the Board aggregates operating segments with similar economic characteristics and 
conditions into reporting segments, which form the basis of the reporting in the Annual Report, with the CODM identifying 
four reporting segments being Europe & the Americas, Asia Pacific, Africa and Central. Further detail is included in note 2.

Provisions

Provisions are recognised when the Group has a present legal or constructive obligation for a future liability as a result 
of a past event, where the amount of the obligation can be estimated reliably and it is probable that the Group will be 
required to settle that obligation. The amount recognised as a provision is the Group's best estimate of the likely outflows 
required to settle the obligation at the balance sheet date. 

(i) Restructuring costs

Provisions for restructuring costs are recognised when the Group has a detailed formal plan for the restructuring and the 
plan has either started to be implemented or the main features of the plan has been announced to those affected by it. 
The measurement of a restructuring provision includes only the direct expenditure that has been necessarily incurred as a 
result of the restructure, and not costs associated with the on-going activities of the entity. Restructuring costs that are 
one-off and individually material or costs that relate to programmes linked to the Group's wider transformation strategy 
are disclosed separately within adjusting items in the consolidated income statement. Restructuring costs that are 
recurring in nature are recorded as an expense within the Income Statement.

(ii) Warranty Provisions

Warranties are provided within the Africa Electricals Division. Warranties are provided from the date of purchase and are 
typically 12 months in length. A warranty provision is included in the financial statements, which is calculated on the basis 
of historical returns as well as past experiences and industry averages for defective products.

Share based payments

The Group operates a Performance Share Plan for senior executives, which involves equity-settled share based payments. 

The awards under the Performance Share Plan are measured at the fair value at the date of grant and are expensed over 
the vesting period based on the expected outcome of the performance and service conditions. At each balance sheet 
date, the entity revises its estimates of the number of options that are expected to vest. It recognises the impact of the 
revision to original estimates, if any, in the Income Statement, with a corresponding adjustment to equity.

Dividend distribution

Dividend distribution to the Company’s shareholders is recognised as a liability in the Group’s Financial Statements in 
the period in which the dividends are approved by the Company’s shareholders. In respect of interim dividends these are 
recognised once paid.

Accounting estimates and judgements

The Group’s significant accounting policies under IFRS have been set by management with the approval of the Audit & 
Risk Committee. The application of these policies requires management to make assumptions and estimates about future 
events. The resulting accounting estimates will, by definition, differ from the actual results. Estimates and judgements 
are continually evaluated and are based on historical experience and other factors, including expectations of future 
events that are believed to be reasonable under the circumstances.

Under IFRS an estimate or judgement may be considered critical if it involves matters that are highly uncertain or where 
different estimation methods could reasonably have been used, or if changes in the estimate that would have a material 
impact on the Group’s results are likely to occur from period to period. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021149

Key sources of estimation uncertainty

Pensions

The Group’s UK defined benefit pension schemes are closed to new members and future accruals. Year-end recognition of 
the liabilities under these schemes and the return on assets held to fund these liabilities require a number of significant 
actuarial assumptions to be made including inflation, discount rate and mortality rates. Small changes in assumptions  
can have a significant impact on the expense recorded in the Income Statement and on the pension liability / asset in  
the balance sheet. See note 22 for details of key estimates and assumptions applied in valuing the pension schemes. 

Current tax 

The current tax liabilities / assets directly relates to the actual tax payables / receivables on the Group’s profits and is 
determined based on tax laws and regulations that differ across the numerous jurisdictions in which the Group operates. 
Assumptions and judgements are made in applying these laws to the taxable profits in any given period in order to 
calculate the tax charge for that period. 

An estimate is made where the tax liabilities remain to be agreed with the relevant tax authorities in each jurisdiction in 
which the Group operates. Due to the uncertainty associated with such tax items there is a possibility that, on conclusion 
of open tax matters at a future date, the final outcome may differ significantly. Where the eventual tax paid or reclaimed 
is different to the amounts originally estimated, the difference will be charged or credited to the income statement in 
the period in which it is determined. Whilst a range of outcomes is reasonably possible, the extent of the range is shown 
below for each material liability.

Included within the current tax liability of the Group are two material current tax estimates with carrying values as at 
31 May 2021 of £17.1m (2020: £15.3m) and £3.5m (2020: £3.6m). There is a remaining £3.7m made up of a number of 
immaterial balances, the largest of which is £2.8m.

The tax estimate of £17.1m has arisen due to a difference in technical standpoint between PZ Cussons plc and a tax 
authority on a subjective and complex piece of legislation. This difference of opinion has led to an audit of the associated 
tax returns. This potential tax liability has been provided for in full due to the subjectivity of the legislation. It is expected 
that the range of possible outcomes could be a liability between £nil and £17.1m. 

The tax estimate of £3.5m has arisen due to the risk that a tax authority may challenge the tax residency of a company 
not incorporated in that jurisdiction. This risk is based on the argument that the past functions of this entity could 
suggest tax residency outside of the incorporation jurisdiction. While the functions of this entity have been altered 
to address this risk going forwards, the risks associated with past years remain until such time that the tax status of 
this entity has been audited by the relevant authorities. The potential tax liability has been provided in full due to the 
subjectivity of the legislation around the tax residency of the entity based on previous functions. It is expected that the 
range of possible outcomes could be a liability between £nil and £3.5m. 

Within the remaining tax liability of £3.7m, the most significant value is a tax estimate of £2.8m which has arisen due to 
the risk that a tax authority may challenge the arm’s length nature of certain intercompany raw material supplies into that 
jurisdiction. While the cost of the raw material supplied is in line with that charged by third parties there is a risk that this 
may be challenged. The potential tax liability has been provided in full due to the subjectivity of transfer pricing in this 
particular geography. It is expected that the range of possible outcomes could be a liability between £nil and £2.8m. 

The calculation of the Group’s total tax charge necessarily involves a degree of estimation and judgement in respect of 
certain items whose tax treatment cannot be finally determined until resolution has been reached with the relevant tax 
authority or, as appropriate, through a formal legal process. At 31 May 2021 the Group had contingent liabilities of £26m 
in respect of such uncertain tax positions (2020 - £29m), which are in relation to claims and assessments in two of our 
overseas markets. In these markets there is a history of large claims being received which are considered to have little or 
no basis, and ultimately result in immaterial cash outflows, but which take time to conclude. Whilst the Group considers 
that there is a low possibility of any material outflow as a result of these claims, they have been disclosed as contingent 
liabilities in accordance with IAS37.

Whilst the ultimate liability for such matters may vary from the amounts provided and is dependent upon the outcome of 
agreements with the relevant tax authorities, or litigation where appropriate, the Group continues to believe that it has 
made appropriate provision for periods which are open and not yet agreed by the tax authorities.

Critical areas of judgement

Foreign exchange rates in Nigeria 

The Nigerian foreign exchange regime is such that there are currently two official rates of exchange; the Central Bank of 
Nigeria spot rate (‘CBN’), and NAFEX. 

After closely monitoring the profile of exchange rates accessed by the Group for settlement of transactions throughout 
the year, and observing a trend towards the majority of the Group’s transactions now being settled at NAFEX rates, that 
is anticipated to continue, the Group concluded that NAFEX is the most appropriate rate to translate dollar denominated 
balances in Nigeria and the results of Nigerian operations as at 31 May 2021. 

Strategic ReportGovernanceFinancial Statements150

1. Accounting policies continued
Assessment of useful lives of acquired brands

The Directors are required to assess whether the useful lives of acquired brands are finite or indefinite. Under IAS 38 
‘Intangible assets’, an intangible asset should be regarded as having an indefinite useful life when, based on all of the relevant 
factors, there is no foreseeable limit to the period over which the asset is expected to generate net cash inflows for the entity. 

In forming their judgement that the acquired brands have indefinite lives, the Directors give consideration to such factors 
as their expected usage of the brands, typical product life cycles, the stability of the markets in which the brands are sold, the 
competitive positioning of the brands, and the level of marketing and other expenditure required to maintain the brands.

The Directors are also required to apply judgement when assessing whether the brands meet the definition of a cash 
generating unit (‘CGU’) under IAS36. With Regards to the Beauty brands, the Directors consider that the Beauty business 
can be treated as a single CGU under this definition on the basis that the cash inflows are largely independent from other 
assets or groups of assets.

Discontinued operations

The Directors are required to assess whether any disposal group or asset held for sale should be classified as a 
discontinued operation within the financial statements. Under IFRS 5, certain conditions must be met. In forming their 
judgement related to the disposals of Nutricima and five:am, the Directors considered the materiality of the operations 
being disposed of to the Group and the similarity to operations from a strategic and geographical perspective.

In respect of Nutricima, the Directors have classified the disposal group as a discontinued operation. The assets 
represented a significant component of the Nutricima entity and following completion of the sale, the entity ceased 
to make commercial sales. Nutricima represented a separate major line of business as it was the only PZ Cussons fully 
consolidated entity operating in the food and nutrition sector in the Nigerian geography.

In respect of five:am, the Directors have classified the disposal as a continuing operation. five:am does not represent a 
disposal of a major line of business or an exit from a geographical area of operation as the Group continues to operate  
in the food and nutrition sector in Australia and five:am is not considered a major line of business.

FX recycling

Judgement is applied by the Directors in determining the treatment of exchange differences relating to the disposal of 
foreign operations under IAS 21 ‘The Effects of Changes in Foreign Exchange Rates’. On disposal, the cumulative amount 
of exchange differences related to the foreign operation recognised in other comprehensive income is reclassified. 

Judgement was applied in respect of the sale of assets related to Nutricima, in consideration of whether the partial disposal 
was deemed a disposal under paragraph 48 of IAS 21. The Directors considered that as at 31 May 2021, the activities of the 
foreign operation had ceased and on this basis judged that there had been a disposal and subsequently all the remaining 
foreign exchange differences arising in connection with this foreign operation have been reclassified to profit and loss.

2. Segmental analysis 
The segmental information presented in the note is consistent with management reporting provided to the Executive 
Leadership Team (ELT), which is the Chief Operating Decision Maker (‘CODM’). The CODM reviews the Group’s internal 
reporting in order to assess performance and allocate resources and has determined the operating segments based on 
these reports which include an allocation of central revenue and costs as appropriate. The CODM considers the business 
from a geographic perspective, with Europe & the Americas, Asia Pacific, Africa and Central being the operating segments.

In accordance with IFRS 8 ‘Operating Segments’, the ELT has identified these reportable segments which aggregate the 
Group’s trading entities by geographic location as these entities are considered to have similar economic characteristics. 
The number of countries that the Group operates in within these segments is limited to no more than five countries per 
segment, which share similar customer bases and encounter comparable micro environmental challenges. 

The CODM assesses the performance based on operating profit before any adjusting items. Revenues and operating 
profit of the Europe & the Americas and Asia Pacific segments arise from the sale of Hygiene, Beauty and Baby products. 
Revenue and operating profit from the Africa segment also arise from the sale of Hygiene, Beauty and Baby products 
as well as Electrical products. The Central segment refers to the activities in terms of revenue of our in-house fragrance 
house and in terms of cost of expenditure associated with the Global headquarters and above market functions net of 
recharges to our regions. The prices between Group companies for intra-group sales of materials, manufactured goods, 
and charges for franchise fees and royalties, are carried out on an arm’s length basis.

Reporting used by the CODM to assess performance does contain information about brand specific performance but 
global segmentation between the portfolio of brands is not part of the regular internally reported financial information. 

In November 2020, the Group made a change to report a ‘Central’ operating segment; this was previously within ‘Europe 
& the Americas’. The change was made as a result of the new Chief Operating Decision Maker (‘CODM’) deciding that the 
Group’s segmental reporting, and internal reporting, should better reflect the way in which the business is managed and 
to more clearly be able to identify and manage the performance of the Europe & the Americas segment separate from 
that of the Central activities.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021151

Reporting segments

Continuing operations

2021

Gross segment revenue

Inter segment revenue

Revenue

Segmental operating profit before adjusting 
items and share of results of joint ventures

Share of results of joint ventures

Segmental operating profit before adjusting items

Adjusting items

Segmental operating profit

Finance income

Finance costs

Profit before taxation

2020 (restated)*

Gross segment revenue

Inter segment revenue

Revenue

Segmental operating profit before adjusting 
items and share of results of joint ventures

Share of results of joint ventures

Segmental operating profit before adjusting items

Adjusting items

Segmental operating profit

Finance income

Finance costs

Profit before taxation

Europe & the 
Americas 
£m

220.9

(4.0)

216.9

52.1

–

52.1

(1.1)

51.0

Europe & the 
Americas 
£m

211.6

(3.6)

208.0

54.3

–

54.3

(5.0)

49.3

Asia  
Pacific 
£m

194.5

(7.3)

187.2

20.7

–

20.7

0.1

20.8

Asia 
 Pacific 
£m

194.7

(9.5)

185.2

18.5

–

18.5

(37.8)

(19.3)

Africa 
£m

192.6

–

192.6

5.1

5.6

10.7

(1.7)

9.0

Africa 
£m

187.5

–

187.5

(10.4)

2.8

(7.6)

4.7

(2.9)

Central 
£m

Eliminations 
£m

50.9

(44.3)

6.6

(12.5)

–

(12.5)

(2.7)

(15.2)

(55.6)

55.6

–

–

–

–

–

–

Central^ 
£m

Eliminations 
£m

105.9

(99.4)

(112.5)

112.5

6.5

0.7

–

0.7

(5.4)

(4.7)

–

–

–

–

–

–

Total 
£m

603.3

–

603.3

65.4

5.6

71.0

(5.4)

65.6

1.5

(3.9)

63.2

Total 
£m

587.2

–

587.2

63.1

2.8

65.9

(43.5)

22.4

0.9

(5.0)

18.3

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

^   In the financial statements for the year ended 31 May 2020 'Central' was included within 'Europe & the Americas'.

The Group’s parent company is domiciled in the UK. The split of revenue from external customers and non-current assets 
between the UK, Nigeria and rest of the world (other) is:

2021

Revenue

Goodwill and other intangible assets 

Property, plant and equipment

Long-term right-of-use assets

Net investment in joint ventures

2020 (Restated)*

Revenue

Goodwill and other intangible assets 

Property, plant and equipment

Long-term right-of-use assets

Net investment in joint ventures

UK
 £m

197.3

268.9

24.1

7.3

34.2

UK 
£m

193.0

271.5

27.0

7.5

40.9

Nigeria 
£m

163.6

3.0

42.8

1.2

–

Nigeria 
£m

156.5

2.7

55.1

1.6

–

Other 
£m

242.4

25.6

24.6

3.2

–

Other 
£m

237.7

30.2

30.2

4.6

–

Total 
£m

603.3

297.5

91.5

11.7

34.2

Total 
£m

587.2

304.4

112.3

13.7

40.9

*   The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Strategic ReportGovernanceFinancial Statements152

2. Segmental analysis continued
The Group analyses its revenue by the following categories:

Hygiene

Baby

Beauty

Electricals

Other

3. Adjusting items 

Year to 31 May 2021

Adjusting items included within continuing operations:

Group and regional restructuring

Impact of classification of five:am assets as held for sale

Nigeria simplification

UK tax rate change – deferred tax impact

Adjusting items included within discontinued operations:

Loss on disposal of Nutricima assets

Disposal of Luksja brand

Total adjusting items

Year to 31 May 2020

Adjusting items included within continuing operations:

Group structure & systems project

Group strategy project

Profit on sale of Greece business

Profit on sale of Luksja brand

Impairment of Australian assets

Gain on exchange of land for investment property

Adjusting items included within discontinued operations:

Group strategy

Profit on sale of Greece business

Profit on sale of Luksja brand

Total adjusting items

2021 
£m

322.4

100.0

74.1

79.4

27.4

603.3

2020 
£m

321.1

98.3

66.6

76.2

25.0

587.2

Adjusting items 
before taxation 
£m

Taxation 
£m

Adjusting items  
after taxation 
£m

2.8

(1.2)

3.8

–

5.4

40.7

0.4

41.1

46.5

(0.5)

0.3

(0.2)

14.2

13.8

5.2

–

5.2

19.0

2.3

(0.9)

3.6

14.2

19.2

45.9

0.4

46.3

65.5

Restated*  
Adjusting items 
before taxation 
£m

Restated*  
Taxation 
£m

Restated*  
Adjusting items  
after taxation 
£m

4.9

3.5

3.1

1.0

36.6

(5.6)

43.5

2.4

(11.0)

(6.1)

(14.7)

28.8

(1.1)

–

–

–

(5.3)

1.4

(5.0)

–

–

1.4

1.4

(3.6)

3.8

3.5

3.1

1.0

31.3

(4.2)

38.5

2.4

(11.0)

(4.7)

(13.3)

25.2

*   The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021153

Explanation of adjusting items

Year to May 2021

Adjusting items – continuing operations

Group and regional restructuring

The Group incurred costs of £2.8m relating to restructuring. These costs are predominantly redundancy costs relating 
to a reduction in the organisational model in the Group Head Office and in the Regions. £4.9m of costs related to 
restructuring were included within the Group Structure and Systems adjusting item from the prior year. The directors 
have considered these costs adjusting in nature on the basis that they relate to one-off restructuring costs and 
particularly redundancy.

Impact of classification of five:am assets as held for sale

The Group recognised an impairment reversal credit of £1.5m as a result of revaluing the five:am assets prior to classifying 
as held for sale (see notes 10 and 12 for further details). Costs of £0.3m were incurred relating to advisory and legal fees 
associated with the sale of the brand. This has been included within continuing operations adjusting items as the sale of 
five:am does not represent a disposal of a major line of business or an exit from a geographical area of operation as per  
IFRS 5. The directors have considered these costs adjusting in nature on the basis that they relate to the disposal of operations.

Nigeria simplification

The Group incurred £3.8m of costs related to redundancy and restructuring associated with the Nigeria simplification 
project, including redundancy costs across the Nigerian businesses (£0.7m), separation costs and the write-down of 
assets due to the closure of our Coolworld retail electrical stores in Nigeria (£0.7m), change in ownership of the joint 
ventures due to impact of merging PZ Wilmar Ltd and PZ Wilmar Food Ltd (£0.2m) and an impairment charge following 
the cessation of trading of Wilmar PZ International Pte Limited (£2.2m). Further activity is expected against this project in 
the following financial year ending May 2022 which is expected to include costs related to restructuring as well as income 
associated with the disposal of residential property. The Directors have considered these costs adjusting in nature on 
the basis that they relate to one-off restructuring costs and particularly redundancy, and write-down of assets and 
investments related to restructuring of activities.

UK tax rate change – deferred tax impact

The impact of changes to the enacted corporation tax rates has increased the tax charge by £14.2m. The impact largely 
relates to the increase in the corporation tax rate in the UK from 19% to 25% resulting in the revaluation of deferred tax 
liabilities of which £8.9m relates to intangible balances held only on consolidation. The directors have considered these 
costs adjusting in nature on the basis that they relate to the one-off costs impact of a change in corporation tax change 
and are not reflective of the underlying tax position of the Group.

Adjusting items – discontinued operations

Loss of disposal of Nutricima assets

The Group recognised costs of £45.9m relating to the sale of the Nutricima business. This represents the loss on disposal 
net of project related costs of £40.7m, which includes the recycling of foreign exchange losses from the currency reserve 
of £39.9m related to intercompany loans and assets sold, and attributable tax charge of £5.2m. Further detail is provided 
in note 28. A further £5.9m of costs were incurred against this project in the prior year within the Group Strategy project 
in adjusting items. The directors have considered these costs adjusting in nature on the basis that they relate to the one-
off costs associated with the disposal of operations.

Disposal of Luksja brand

The Group incurred final costs of £0.4m in relation to the wind up of PZ Cussons Polska legal entity as a result of the 
Luksja disposal in the previous financial year. The Directors have considered these costs adjusting in nature on the basis 
that they relate to the one-off costs associated with the disposal of operations.

Year to 31 May 2020

Group structure and systems project – continuing

The Group incurred costs of £4.9m relating to the continuation of the project to realign the organisation design to create 
a more effective operating model. These mainly consist of restructuring costs relating to reduction in the organisational 
model in the Group Head Office and in the Regions.

Group strategy project – continuing and discontinued

The Group incurred costs of £5.9m relating to the planned disposal of the trade and assets of Nutricima. These costs 
largely relate to advisory and legal fees and the impairment of the attributable element of the Group’s ERP system. 
The costs to sell of £2.4m have been included within discontinued operations as they relate directly to the disposal of 
Nutricima which itself has been classified within discontinued operations. The remaining costs, predominantly the ERP 
system impairment, have been classified within continuing operations.

Strategic ReportGovernanceFinancial Statements154

3. Adjusting items continued
Profit on sale of Greece business – continuing and discontinued

The Group recognised income of £7.9m relating to the sale of the Minerva Greece business. This represents the profit on 
disposal net of project related costs. The £3.1m loss presented within Continuing Operations relates to the impairment  
of the attributable element of the Group's ERP system. More detail is provided in note 28.

Profit on sale of Luksja brand – continuing and discontinued

In February 2020, the Group sold the Luksja Personal Care brand in Poland. Income of £5.1m has been recognised which 
represents the profit on disposal net of project related costs. The £1.0m loss presented within Continuing Operations 
relates to the impairment of the attributable element of the Group's ERP system. More details is provided in note 28.

Impairment of Australian assets – continuing

The Group performed a review of future growth assumptions in relation to five:am and Rafferty’s Garden in Australia and 
concluded that the value-in-use of these cash-generating units was lower than the carrying value and therefore booked 
an aggregate impairment charge of £36.6m (£6.7m goodwill, £28.1m other intangible assets and £1.8m property, plant 
and equipment) per IAS 36. 

Gain on exchange of land for investment property - continuing

In September 2019 the Group acquired a number of residential properties in Ghana in exchange for providing permission 
for development of these, and further properties, on land owned by the Group. Management has considered the 
requirements of IAS40:27 and recognised the deemed cost of the properties as a gain on exchange in the income 
statement. This has been recognised as a prior year adjustment and further detail is available within note 1c.

4. Profit for the year – analysis by nature
Profit for the year has been arrived at after charging / (crediting):

Net foreign exchange losses

Research and development costs

Impairment of property, plant and equipment (note 11)

Depreciation of property, plant and equipment (note 11)

Impairment reversal) / impairment of intangible assets (note 10)

Amortisation of intangible assets (note 10)

Depreciation of right-of-use assets (note 26)

Loss on disposal of assets

Raw and packaging materials and goods purchased for resale (note 14)

Inventory provisions (note 14)

Net trade receivable provision (release) / charge (note 15) 

IFRS 16 short-term or low value lease rentals (note 26)

Employee costs (note 5)

Auditor’s remuneration (see below)

2021 
£m

16.0

2.1

0.5

11.0

(1.5)

6.3

3.3

8.7

343.3

6.6

(2.7)

0.2

76.9

2.0

*   The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Auditor’s remuneration 

A more detailed analysis of Auditor’s remuneration on a worldwide basis is provided below:

Fees payable to the Company’s Auditor for the audit of the Company’s  
annual Financial Statements and Consolidation

Fees payable to the Company’s Auditor and their associates for other services to the Group:

– The audit of the Company’s subsidiaries 

Total audit fees

Fees payable to the Company’s Auditor and its associates for other services:

– Audit-related assurance services

Total fees 

Fees for permitted non-audit services paid to the Company’s Auditor totalled £nil (2020: £22,000).

2021 
£m

1.0

1.0

2.0

–

2.0

(Restated*)  
2020 
£m

2.8

2.4

1.8

15.1

41.1

6.8

3.5

0.5

381.4

7.3

1.6

0.2

80.1

2.1

2020
 £m

0.9

1.1

2.0

0.1

2.1

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 20215. Directors and employees
Employee costs

The average monthly number of employees (including Executive Directors) was as follows:

Production

Selling and distribution

Administration

The costs incurred in respect of the above were as follows:

Wages and salaries

Social security costs

Pension costs

Share-based compensation costs

The pension costs (note 22) consist of:

Defined benefit schemes 

Defined contribution schemes 

Nigerian gratuity scheme 

Other post-employment benefits

155

2021  
Number

2020  
Number

2,009

744

399

3,152

2021 
£m

67.6

3.9

4.6

0.8

76.9

2021 
£m

1.6

2.4

0.4

0.1

4.6

2,253

870

448

3,571

2020 
£m

73.0

3.7

3.4

–

80.1

2020 
£m

–

2.7

0.7

–

3.4

All current Executive Directors are members of the defined contribution scheme.

Directors’ remuneration

The costs incurred in respect of the Directors, who are regarded as the key management personnel, were as follows:

Short-term employee benefits

Post-employment benefits

Total

Additional details are within the Report on Directors’ Remuneration on pages 100 to 109.

2021
 £m

2.4

0.1

2.5

2020
 £m

1.9

0.1

2.0

Strategic ReportGovernanceFinancial Statements156

6. Net finance costs
Continuing Operations

Interest receivable on cash deposits

Interest receivable on defined benefit pension scheme

Interest income

Interest payable on bank loans and overdrafts

Interest payable to external third parties

Interest payable on defined benefit pension scheme

Interest expense on lease liabilities

Finance costs related to Revolving Credit Facility

Finance costs

Net finance costs

Discontinued Operations

Interest payable

Net finance costs

7. Taxation 

Current tax

UK corporation tax charge for the year

Adjustments in respect of prior years

Double tax relief

Overseas corporation tax charge for the year

Adjustments in respect of prior years

Total current tax charge

Deferred tax

Origination and reversal of temporary timing differences

Adjustments in respect of prior years

Effect of rate change adjustments (including adjusting item of £14.2m (2020: £nil)

Total deferred tax charge

Total tax charge

2021 
£m

0.9

0.6

1.5

(1.2)

(0.5)

(0.6)

(1.0)

(0.6)

(3.9)

(2.4)

2021 
£m

–

–

2020 
£m

0.1

0.8

0.9

(3.0)

(0.3)

(0.6)

(0.5)

(0.6)

(5.0)

(4.1)

2020
 £m

(0.1)

(0.1)

 Restated*  
2021
 £m

 Restated*  
2020 
£m

8.5

1.6

(1.0)

9.1

0.9

(0.2)

0.7

9.8

5.1

3.6

14.4

23.1

32.9

7.8

0.1

(0.8)

7.1

10.8

(0.4)

10.4

17.5

(12.4)

0.4

4.9

(7.1)

10.4

* 

 The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021157

Within the tax charge for the year, £19.0m is classified within adjusting items, of which £19.4m is deferred tax and (£0.4m) 
is current tax. Further detail included in note 3.

UK corporation tax is calculated at 19.0% (2020: 19.0%) of the estimated assessable profit for the year. Taxation for other 
jurisdictions is calculated at the rates prevailing in the respective jurisdictions. UK deferred tax has been remeasured at 
25% following the enactment of UK Finance Act 2021, an impact of £14.2m which has been included in adjusting items.

The Group has chosen to use the UK corporation tax rate for the reconciliation of the charge for the year to the profit 
before taxation per the Consolidated Income Statement, as this is where the majority of the Group’s profit is derived. 

Profit before tax from continuing operations

(Loss) / profit before tax from discontinued operations

Profit before tax

Tax at the UK Corporation tax rate of 19.0% (2020: 19.0%)

Adjusted for:

Tax effect of expenses that are not deductible / taxable

Tax effect of non-taxable income

Effect of rate changes on deferred taxation (all territories)

Tax effect of share of results of joint ventures

Other taxes suffered

Net adjustment to amount carried in respect of uncertain tax positions

Movements in deferred tax assets not recognised 

Adjustments in respect of prior years

Difference in foreign tax rates (non-UK residents)

Tax charge for the year

Tax charge attributable to continuing operations

Tax charge attributable to discontinued operations

Tax charge for the year

2021 
£m

63.2

(46.9)

16.3

3.1

15.8

(2.9)

14.4

(1.7)

2.4

(6.8)

8.1

5.0

(4.5)

32.9

28.2

4.7

32.9

(Restated)* 
2020 
£m

18.3

11.9

30.2

5.7

8.7

(6.8)

4.9

(0.9)

1.3

0.1

0.2

0.1

(2.9)

10.4

9.5

0.9

10.4

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

The main movements in the tax reconciliation from the tax at UK corporation tax rate and the actual tax charge for the 
year are explained as follows:

•  The effect of items being treated as non-tax deductible has increased the tax charge for the year by £15.8m. This is 
due to non-deductible expenditure associated with losses arising on the disposal of the Nutricima business and the 
recycling of foreign exchange differences relating to Nutricima Ltd (as described in note 28).

•  The effect of items being treated as non-taxable has reduced the tax charge for the year by £2.9m. 

•  The impact of changes to the enacted corporation tax rates has increased the tax charge by £14.4m. The impact largely 
relates to the increase in the corporation tax rate in the UK from to 19% to 25% resulting in the revaluation of deferred 
tax liabilities of which £8.9m relates to brand intangible balances held only on consolidation which are not expected to 
result in any tax payable in the future. 

•  Other taxes suffered increase the tax charge for the year by £2.4m. This includes Nigerian minimum tax and 

unrelievable withholding taxes incurred on dividends received in the UK.

•  PZ Cussons plc is subject to taxation in all of the countries in which it operates. The tax legislation applicable in these 
countries is often complex and subject to interpretation both by management and government authorities. These 
judgmental interpretations give rise to quantifiable risks which are provided for on the balance sheet. The adjustment 
this year reduces the tax charge by £6.8m due to the work performed in the year to reduce the level of risk.

•  The Group operates in a number of overseas tax jurisdictions, which have tax rates in excess of the UK rate. The impact 

primarily of losses generated in higher tax jurisdictions is a reduction in the tax charge of £4.5m.

Strategic ReportGovernanceFinancial Statements158

7. Taxation continued
The resulting Income Statement tax charge for the year, combining the results of continuing and discontinued operations, 
represents an effective tax rate of 201.8% (2020: 34.4 %). This high effective tax rate is a direct result of the FX recycling 
associated with the disposal of Nutricima £(39.9)m which reduced profit but is non-deductible for tax purposes, and the 
£14.2m charge associated with UK Corporation tax rate change which is a tax only adjustment, with no associated profit.

Taxation on items taken directly to equity and other comprehensive income was a charge of £3.8m (2020: £3.7m) and 
relates to deferred tax on pensions and foreign exchange differences on intercompany loans. Further detail is included  
in note 20.

The Group continues to believe that it has made adequate provision for the liabilities likely to arise from periods which are 
open and not yet agreed by tax authorities, which totalled £24.3m (2020: £30.1m). The ultimate liability for such matters 
may vary from the amounts provided and is dependent upon the outcome of agreements with relevant tax authorities. 
In assessing these income tax uncertainties, management is required to make judgements in the determination of the 
unit of account, and the evaluation of the circumstances, facts and other relevant information in respect of the tax 
position taken together with estimates of amounts that may be required to be paid in ultimate settlement with the tax 
authorities. As the Group operates in a multinational tax environment, the nature of the uncertain tax positions is often 
complex and subject to change, and necessarily involves a degree of estimation and judgement in respect of certain items 
whose tax treatment cannot be finally determined until resolution has been reached with the relevant tax authority or, 
as appropriate, through a formal legal process. At 31 May 2021 the Group had contingent liabilities of £26m in respect 
of such uncertain tax positions (2020: £29m), which are in relation to claims and assessments in two of our overseas 
markets. In these markets there is a history of large claims being received which are considered to have little or no basis, 
and ultimately result in immaterial cash outflows, but which take time to conclude. Whilst the Group considers that there 
is a low possibility of any material outflow as a result of these claims, they have been disclosed as contingent liabilities 
in accordance with IAS37. Original estimates are always refined as additional information becomes known. Further 
information on these uncertain tax positions can be found in note 1 under 'Key sources of estimation uncertainty'.

8. Dividends

Amounts recognised as distributions to ordinary shareholders in the year comprise:

Final dividend for the year ended 31 May 2020 of 3.13p (2019: 5.61p) per ordinary share

Interim dividend for the year ended 31 May 2021 of 2.67p (2020: 2.67p) per ordinary share

Proposed final dividend for the year ended 31 May 2021 of 3.42p (2020: 3.13p) per ordinary share

2021 
£m

13.1

11.2

24.3

14.3

2020 
£m

23.5

11.1

34.6

13.1

The proposed final dividends for the years ended 31 May 2020 and 31 May 2021 were / are subject to approval by 
shareholders at the Annual General Meeting and hence have not been included as liabilities in the Financial Statements  
at 31 May 2020 and 31 May 2021 respectively. 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021159

9. Earnings per share
Earnings per share (EPS) represents the amount of earnings (post-tax profits / losses) attributable to each ordinary share 
in issue. Basic EPS is calculated by dividing the earnings (profit after tax in accordance with IFRS) attributable to owners of 
the Parent by the weighted average number of ordinary shares that were in issue during the year. Diluted EPS demonstrates 
the impact if all outstanding share options that would vest on their future maturity dates if the conditions at the end of the 
reporting period were the same as those at the end of the contingency period (such as those to be issued under employee 
share schemes – see note 24) were exercised and treated as ordinary shares as at the balance sheet date.

Basic weighted average 

Diluted weighted average 

2021 
Number 000

2020 
Number 000

418,402

419,016

418,353

418,353

The difference between the average number of ordinary shares and the basic weighted average number of ordinary 
shares represents the shares held by the Employee Share Option Trust, while any difference between the basic and 
diluted weighted average number of shares represents the potentially dilutive effect of the Executive Share Option 
Schemes and the Performance Share Plan. The average number of shares is reconciled to the basic and diluted weighted 
average number of shares below:

2021  
Number 000

2020  
Number 000

Average number of ordinary shares in issue during the year

Less: weighted average number of shares held by Employee Share Option Trust

Basic weighted average shares in issue during the year

Dilutive effect of share incentive plans

Diluted weighted average shares in issue during the year

Total Earnings Per Share

(Loss) / profit after tax attributable to owners of the Parent 

Adjusting items (net of taxation effect) 

Adjusted profit after tax

428,725

(10,323)

418,402

614

419,016

2021 
£m

(16.6)

66.2

49.6

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Basic (losses) / earnings per share

Adjusting items 

Adjusted basic earnings per share 

Diluted (losses) / earnings per share

Adjusting items 

Adjusted diluted earnings per share 

2021
 pence

(3.97)

15.82

11.85

(3.96)

15.80

11.84

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

428,725

(10,372)

418,353

–

418,353

(Restated)*  
2020
 £m

23.5

25.0

48.5

(Restated)*
2020 
pence

5.62

5.97

11.59

5.62

5.97

11.59

Strategic ReportGovernanceFinancial Statements160

9. Earnings per share continued
From continuing operations

Profit attributable to owners of the Parent from continuing operations

Adjusting items (net of taxation effect) 

Adjusted profit after tax

2021
 £m

35.0

19.9

54.9

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Basic earnings per share

Adjusting items 

Adjusted basic earnings per share 

Diluted earnings per share

Adjusting items 

Adjusted diluted earnings per share 

2021 
pence

8.37

4.75

13.12

8.35

4.75

13.10

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

From discontinued operations

(Loss) / profit after tax attributable to owners of the Parent from discontinued operations

Adjusting items (net of taxation effect) 

Adjusted loss after tax

2021
 £m

(51.6)

46.3

(5.3)

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Basic (losses) / earnings per share

Adjusting items 

Adjusted basic losses per share 

Diluted (losses) / earnings per share

Adjusting items 

Adjusted diluted losses per share 

2021
pence

(12.33)

11.06

(1.27)

(12.31)

11.05

(1.26)

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

(Restated)* 
2020 
£m

12.6

38.3

50.9

(Restated)*
 2020 
pence

3.01

9.16

12.17

3.01

9.16

12.17

(Restated)* 
2020 
£m

10.9

(13.3)

(2.4)

(Restated)* 
2020 
pence

2.61

(3.18)

(0.57)

2.61

(3.18)

(0.57)

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021161

10. Goodwill and other intangible assets

Cost

At 1 June 2019

Currency retranslation 

Additions

Sale of subsidiary

Reclassifications from property, plant and equipment

Reclassified as held for sale (note 12)

At 31 May 2020

Currency retranslation 

Additions

Acquisition of non-controlling interest

Disposals

Reclassifications from property, plant and equipment

Reclassified as held for sale (note 12)

Revised analysis between cost and amortisation  
of intangible assets & between categories

At 31 May 2021

Accumulated amortisation & impairment 

At 1 June 2019

Currency retranslation

Charge for the year

Sale of subsidiary

Impairment loss

At 31 May 2020

Currency retranslation

Charge for the year

Disposals

Impairment reversal

Reclassified as held for sale (note 12)

Revised analysis between cost and amortisation  
of intangible assets & between categories

At 31 May 2021

Net book values

At 31 May 2021

At 31 May 2020

Goodwill 
£m

Software 
£m

Brands 
£m

Total 
£m

70.4

(0.1)

–

(1.2)

–

–

69.1

(0.1)

–

0.9

(2.9)

–

(21.5)

8.4

53.9

19.4

0.2

–

–

6.7

26.3

0.3

–

(2.9)

–

(21.5)

8.4

10.6

43.3

42.8

60.0

(0.1)

1.7

(1.0)

2.6

–

63.2

(0.8)

2.4

–

(0.8)

1.3

–

0.7

66.0

15.4

–

6.8

(1.0)

6.3

27.5

(0.3)

6.3

(0.7)

–

–

–

32.8

33.2

35.7

286.4

416.8

–

–

(8.9)

–

(9.2)

268.3

0.3

–

–

–

–

(0.2)

1.7

(11.1)

2.6

(9.2)

400.6

(0.6)

2.4

0.9

(3.7)

1.3

(32.8)

(54.3)

(2.6)

233.2

12.8

1.5

–

–

28.1

42.4

–

–

–

(1.5)

(26.8)

(1.9)

12.2

221.0

225.9

6.5

353.1

47.6

1.7

6.8

(1.0)

41.1

96.2

–

6.3

(3.6)

(1.5)

(48.3)

6.5

55.6

297.5

304.4

Transfers from property, plant and equipment mainly represent the capitalised element of software costs relating to IT 
network and security improvements. 

Revised analysis between cost and amortisation relates to historic impairment losses which had been recorded against 
‘Cost’, rather than in ‘Accumulated amortisation & impairment’, and historic currency retranslations which had all been 
recorded against ‘Accumulated amortisation & impairment’. In addition, £0.7m of software costs were identified which 
had previously been disclosed as ‘Other Brands’.

Amortisation is charged to administrative expenses in the Income Statement.

Strategic ReportGovernanceFinancial Statements162

10. Goodwill and other intangible assets continued
The impairment reversal in the year related to the reassessment of the recoverable amounts of the relevant assets 
associated with the five:am brand immediately before the assets were classified as held for sale. The fair value of 
five:am’s brands was £6.0m, compared to the carrying value of £4.5m. As such, in accordance with IAS 36, an impairment 
loss of £1.5m has been reversed prior to reclassifying the assets to Assets Held for Sale. Further details of the assets held 
for sale classification are available in note 12.

Software includes the ERP system (SAP). The carrying value of this asset as at 31 May 2021 is £28.0m (2020: £29.9m), with 
six years of amortisation remaining.

The carrying amounts of software are reviewed at each reporting date to determine whether there is any indication of 
impairment.

Goodwill and other intangible assets (excluding software), which include the Group’s acquired brands, all have indefinite 
useful lives and are subject to annual impairment testing, or more frequent testing if there are indicators of impairment. 
The method used is as follows:

•  intangible assets (including goodwill) are allocated to appropriate cash-generating units (CGUs) based on the smallest 
identifiable group of assets that generate cash inflows independently in relation to the specific intangible / goodwill.

•  the recoverable amounts of the CGUs are determined through value-in-use calculations that use cash flow projections 
from approved budgets and plans over a period of five-year which are then extrapolated beyond the five year period 
based on estimated long-term growth rates.

As the Group’s brands and goodwill have all arisen from previous business combinations, CGUs have been identified as the 
business units acquired, as they represent the smallest group of assets which independently generate cash inflows. This is 
the case for all brands and goodwill other than the Beauty division acquired brands where the CGU has been identified as 
the overall operating unit.

The table below summarises the allocation of goodwill and brands to each CGU.

Original Source

Beauty division brands

Rafferty’s Garden

Nutricima

five:am

Other1

Total

Reclassified as held for sale:

Nutricima

five:am

Total

Goodwill 
2021 
£m

Goodwill 
2020 
£m

 –

40.4

–

–

–

2.9

43.3

–

–

43.3

 –

40.4

–

–

–

2.4

42.8

–

–

42.8

Brands 
2021
 £m

9.8

188.2

23.0

–

6.0

–

Brands 
2020 
£m

9.8

188.2

22.9

9.2

4.3

0.7

227.0

235.1

–

(6.0)

221.0

(9.2)

–

225.9

1  Other includes goodwill arising on the purchase of shares in PZ Cussons Nigeria plc and PZ Cussons Ghana Ltd.

The carrying value of each CGU as used in the value-in-use model may differ to the values disclosed above due to the 
inclusion of any non-current assets directly related to driving economic benefit from the brand.

Assumptions in the budgets and plans include future revenue volume / price growth rates, associated future levels of 
marketing support, cost base of manufacture and supply and directly associated overheads. These assumptions are based 
on historical trends and future market expectations specific to each CGU and the markets and geographies in which each 
CGU operates.

Other key assumptions applied in determining value-in-use are:

•  growth rates – short-term growth rates are based on the latest approved management forecasts; 

•   terminal growth rates, using the estimated long-term growth rate applicable for the geographies in which the CGUs 

operate; and

•  discount rate – the discount rate uses a pre-tax Weighted Average Cost of Capital (‘WACC’) for comparable companies 
operating in similar markets and geographies as the Group as the base discount rate, adjusted for risks specific to  
each CGU.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021163

The long-term growth rates and discount rates applied in the value-in-use calculations have been set out below:

Original Source

Beauty division brands

Rafferty’s Garden

Pre-tax Discount rate

Long-term growth rate

FY21

7.1%

7.1%

6.9%

FY20

6.8%

6.8%

7.4%

FY21

1.7%

1.7%

3.0%

FY20

0.7%

0.7%

2.3%

The discount rates disclosed above are the pre-tax discount rates applied in the FY21 value-in-use calculations. These 
discount rates do not include a size premium. Discount rates have been used which reflect the similar geographic and 
product diversification within each CGU’s market and the similar risks associated with each CGU. The changes in the 
discount rates from FY20 are driven by an increase in the pre-tax cost of debt, an increase in the risk free rates and a 
decrease in the country equity risk premiums. The external sources used for all three measures are consistent year on year.

Long-term growth rates have been set for each CGU based on the GDP forecast long-term growth rates for the territories 
in which the CGUs operate, which have been deemed an appropriate proxy for long-term growth. These CGUs operate in 
geographies which include the UK, Australia, the USA and central Europe. 

Having performed the annual impairment tests, no impairments have been recognised in FY21. In forming this conclusion 
the Directors reviewed a sensitivity analysis performed by management, which focused on the reasonably possible 
downsides of key assumptions, both individually and in reasonably possible combinations, and considered whether these 
reasonably possible downsides give rise to an impairment, with the conclusion that no reasonable possible changes in key 
assumptions would cause the recoverable amount of the CGUs to be less than their carrying value.

For the Beauty division brands, sensitivity analysis was performed to assess the impact of a reasonable change in key 
assumptions to the headroom of £328.3m. Replicating the impact seen in the business during the Covid-19 pandemic in 
the financial year FY20, which would result in lower sales than assumed in our forecast, would see this headroom reduce 
to £27.9m. 

For Rafferty’s Garden, sensitivity analysis on the headroom of £30.6m was performed and a revenue reduction of ~9% 
of plan would result in a reduction in the headroom to £20.0m. The revenue decrease was selected as being reasonably 
possible by looking at the revenue trends over the last five years. The sensitivity to changes in the risk free rate was 
also analysed by looking back at historic values over the past seven years. If the value were to increase to the highest 
seen over this period, the headroom would reduce to £13.6m. Management also considered the impact of both a 
revenue reduction and an increase in the risk free rate. This combination of reasonably possible downsides would reduce 
headroom to £6.4m.

For Original Source, the Directors do not consider that a reasonable possible change in the assumptions used to calculate 
the value in use of intangible assets could result in a significant reduction in headroom such that it would be indicative  
of impairment. 

Strategic ReportGovernanceFinancial Statements164

11. Property, plant and equipment

Cost

At 1 June 2019

Currency retranslation

Additions

Disposals

Reclassified as held for sale

Reclassification

Disposal of subsidiary

Reclassification to software within intangible assets 

At 31 May 2020

Currency retranslation

Additions

Disposals

Reclassified as held for sale

Reclassification

Reclassification to software within intangible assets 

At 31 May 2021

Accumulated depreciation and impairment

At 1 June 2019

Currency retranslation

Charge for the year

Disposals

Reclassified as held for sale

Reclassification

Disposal of subsidiary

Impairment loss

At 31 May 2020

Currency retranslation

Charge for the year

Disposals

Reclassified as held for sale

Impairment loss

At 31 May 2021

Net book values

At 31 May 2021

At 31 May 2020

Land and 
buildings 
£m

Restated*
Investment 
Property 
£m

Plant and 
machinery 
£m

Fixtures, 
fittings and 
vehicles 
£m

Assets in the 
course of 
construction 
£m

120.6

(2.6)

 0.4

 (0.1)

(6.7)

(4.5)

(12.5)

–

94.6

(9.6)

–

(0.2)

(1.0)

0.1

–

83.9

 38.8

 (0.6)

1.9

–

(2.1)

(0.8)

(3.3)

 0.2

34.1

(2.8)

1.4

(0.1)

(0.3)

0.3

32.6

51.3

60.5

–

–

5.6

(0.7)

–

5.0

–

–

9.9

(1.5)

–

–

–

–

–

191.5

(3.1)

0.2

–

(17.6)

1.8

(39.7)

–

133.1

(15.3)

0.5

(3.3)

(7.7)

5.0

–

8.4

112.3

–

–

–

–

–

0.8

–

–

0.8

(0.1)

0.1

–

–

–

0.8

7.6

9.1

143.4

(2.0)

9.5

–

(14.3)

–

(34.0)

1.6

104.2

(11.4)

6.9

(3.2)

(7.4)

–

89.1

23.2

28.9

54.7

(0.5)

0.1

(0.6)

–

1.6

(2.3)

–

53.0

(2.6)

–

(1.3)

–

0.2

–

49.3

47.0

(0.4)

3.7

(0.6)

–

–

(2.0)

–

47.7

(2.3)

2.6

(1.3)

–

0.2

46.9

2.4

5.3

Total 
£m

378.0

(6.5)

10.5

 (1.5)

(24.3)

–

(54.5)

(2.6)

299.1

(29.9)

6.5

(4.8)

(8.7)

–

(1.3)

260.9

229.2

(3.0)

15.1

(0.6)

(16.4)

–

(39.3)

1.8

186.8

(16.6)

11.0

(4.6)

(7.7)

0.5

169.4

11.2

 (0.3)

4.2

(0.1)

–

(3.9)

–

(2.6)

8.5

(0.9)

6.0

–

–

(5.3)

(1.3)

7.0

–

–

–

–

–

–

–

–

–

–

–

–

–

–

–

7.0

8.5

91.5

112.3

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustment. Further detail is available in note 1c.

Depreciation is charged to administrative expenses or cost of sales (for plant & machinery) in the Income Statement.  
At 31 May 2021, the Group had entered into commitments for the acquisition of property, plant and equipment amounting to 
£0.7m (2020: £1.6m). At 31 May 2021, the Group’s share in the capital commitments of the joint ventures was £nil (2020: £nil).

Transfers to software within intangible assets predominantly relate to the software costs of IT network and security 
improvements in the year, and predominantly relate to software costs of the Business Planning & Consolidation tool 
project in the previous year.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021 
165

Impairment losses in land & buildings in the year were related to reassessment of the recoverable amounts of the 
relevant assets immediately before the assets were classified as held for sale. 

Included in the brought forward Land & Buildings balance was £1.0m relating to land and buildings at Ellesmere Port in 
one of the Group’s UK entities. This asset is in the process of being sold and as such was reclassified to ‘Assets Held for 
Sale’ at 31 May 2021. The fair value of the Ellesmere Port land and buildings was £0.7m, compared to the carrying value 
of £1.0m. As such, in accordance with IAS 36, an impairment loss of £0.3m has been recognised prior to reclassifying the 
assets to Assets Held for Sale.

Further details of the assets held for sale classification are available in note 12.

The impairment loss of £0.2m in fixtures, fittings and vehicles relates to IT Hardware held at Head Office. The value in use 
of the asset was £0.1m compared to the carrying value of £0.3m.

In the prior year, a number of properties in Ghana were acquired by the Group in exchange for development of land 
owned by the Group. These properties have been valued at their deemed cost on the basis that no monetary exchange 
was made in relation to the acquisition of the properties. In the prior year, one of these properties was sold.

In addition to the recognition of these investment properties in the prior year, £5.0m of other properties have been  
re-presented as investment property rather than land and buildings, along with £0.8m of associated depreciation, as this 
classification better reflects the nature and use of the underlying assets.

The fair value of the investment properties as at 31 May 2021 is £25.1m.

12. Assets Held For Sale

Disposal group held for sale(a) 

Intangible assets (note 10)

Property, plant and equipment (note 11)

Inventory

Employee related accruals

Subtotal

Property, plant and equipment held for sale(b) (note 11)

Total

Current Assets:

  Assets held for sale

Current Liabilities:

  Liabilities directly associated with assets held for sale

Total

2021
 £m

6.0

0.3

0.6

(0.5)

6.4

0.7

7.1

7.6

(0.5)

7.1

2020
 £m

9.2

7.9

3.4

–

20.5

–

20.5

20.5

–

20.5

(a) The disposal group relates to the assets, specified liabilities and shares of five:am, the Group’s yoghurt business in Australia. 
The assets and liabilities were held in PZ Cussons Australia Pty Ltd, whilst the shares in Five AM Life Pty Ltd were held by PZ 
Cussons Beauty Australia (Holdings) Pty Ltd at the point of disposal. The sale of five:am’s trade, assets and shares to Barambah 
Organics was announced on 7 May 2021. The disposal is consistent with the Group’s strategy of disposing of non-core brands 
and activities. The sale completed on 4 June 2021 and as such the associated assets and liabilities were classified as ‘held for 
sale’ at 31 May 2021 in accordance with IFRS 5. The results of five:am are shown as continuing operations on the basis that the 
disposal constituted neither a major line of business or an exit from a geographical area of operation.

The disposal group as at 31 May 2020 included certain assets of the Nutricima business. These assets were sold on 
28 September 2020. Results of this business are presented within ‘discontinued operations’. See note 28 for further 
information on discontinued operations.

(b) The property, plant and equipment held for sale relates to disused land held in the UK. Discussions regarding the 
sale of the land began in September 2020. As at 31 May 2021, the sale was nearing completion subject to local authority 
planning regulations and as such the land was classified as ‘held for sale’ at 31 May 2021 in accordance with IFRS 5. Prior 
to classifying as held for sale, the fair value of the land was assessed in accordance with IAS 16, and an impairment loss of 
£0.3m was recognised in the income statement, details of which can be found in note 11.

Strategic ReportGovernanceFinancial Statements166

13. Net investments in joint ventures
Joint ventures are contractual arrangements over which the Group exercises joint control with partners and where the 
parties have rights to the net assets of the arrangement, irrespective of the Group’s shareholding in the entity.

Net investments in joint ventures include the Group’s equity investment in joint ventures, long-term loans issued to joint 
ventures and the Group’s share of the joint ventures’ net assets / liabilities.

The table below reconciles the movement in the Group’s net investment in joint ventures in the year:

Long-term loans 
issued to joint 
ventures

Group’s share of net 
(liabilities) / assets  
of joint ventures

Net investments in 
joint ventures

Carrying value

At 1 June 2019 

Increased funding to joint ventures in year

Exchange differences on translation of overseas net liabilities 
recognised in equity

Exchange differences on translation of foreign currency loans 
classified as ‘permanent as equity’ recognised in equity

Share of result for the year taken to the Income Statement

At 31 May 2020

Increased funding to joint ventures in year

Repayment of loans by joint ventures in year

Impairment of equity investment

Impact of change in JV ownership % during the period

Exchange differences on translation of overseas net liabilities 
recognised in equity

Exchange differences on translation of foreign currency loans 
classified as ‘permanent as equity’ recognised in equity

Recycling of exchange differences on foreign currency loans due 
to repayments in period

Share of result for the year taken to the Income Statement

At 31 May 2021

41.8

1.5

–

1.1

–

44.4

0.1

(3.4)

–

–

–

(5.9)

–

–

35.2

(4.9)

–

0.2

(1.6)

2.8

(3.5)

–

–

(2.2)

(0.2)

0.2

(1.2)

0.3

5.6

(1.0)

36.9

1.5

0.2

(0.5)

2.8

40.9

0.1

(3.4)

(2.2)

(0.2)

0.2

(7.1)

0.3

5.6

34.2

At the start of the period, the Group held investments in three joint ventures as follows:

Joint venture companies

Operation

Incorporated in:

Parent  
Company’s 
interest 

PZ Wilmar Food Limited

Manufacturing 

PZ Wilmar Limited

Manufacturing 

Wilmar PZ International  
Pte Limited

Provision of services to 
joint venture companies 

Nigeria

Nigeria

Singapore

51%

49%

50%

Registered Office address 

45/47 Town Planning Way, Ilupeju, Lagos 

45/47 Town Planning Way, Ilupeju, Lagos 

56 Neil Road, Singapore

During the period, in October 2020, Wilmar PZ International Pte Ltd ceased to trade. As a result of this, the Group has 
impaired its equity investment in this joint venture by £2.2m. This is part of the Nigeria simplification project within 
Adjusting Items (note 3).

In March 2021, the assets, liabilities and undertakings of PZ Wilmar Food Ltd were merged with PZ Wilmar Ltd in 
consideration for which new PZ Wilmar Ltd shares were issued to increase the Group’s interest in PZ Wilmar Ltd to 50%.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021167

At the end of the period, following these changes, the Group’s investments in joint ventures are as follows:

Joint venture companies

Operation

Incorporated in:

PZ Wilmar Limited

Manufacturing 

Nigeria

Wilmar PZ International  
Pte Limited

Provision of services to  
joint venture companies 

Singapore

Parent  
Company’s  
interest 

50%

50%

Registered Office address 

45/47 Town Planning Way, Ilupeju, Lagos 

56 Neil Road, Singapore

Set out below is the summarised financial information for the Group’s material joint venture, PZ Wilmar Ltd. The 
summarised financial information below represents amounts in the joint venture’s financial statements prepared in 
accordance with IFRS. The values incorporate the results of PZ Wilmar Food Ltd, which operated as a separate legal  
entity prior to the merger into PZ Wilmar Ltd.

PZ Wilmar Ltd

Assets

Non-current assets

Tangible Fixed Assets

Current assets

Cash and cash equivalents

Other current assets

Total assets

Liabilities

Non-current liabilities

Current liabilities

Total liabilities

Net assets/(liabilities)

PZ Wilmar Ltd

Revenues

Profit before tax for the year

Profit after tax

Total comprehensive income

2021
 £m

46.5

35.1

50.5

85.6

132.1

(71.7)

(59.1)

(130.8)

1.3

2021
 £m

214.4

10.8

8.9

8.9

2020 
£m

57.7

19.4

38.2

57.6

115.3

(96.5)

(27.0)

(123.5)

(8.2)

2020 
£m

168.6

7.2

2.4

2.4

Group’s share of profit after tax for year was £5.6m (2020: £2.8m). This excludes exchange differences on loans from the 
Group which are recognised in other comprehensive income within the Group’s financial statements. 

Reconciliation of the above summarised financial information to the carrying amount of the interest in the joint venture 
recognised in the consolidated financial statements:

PZ Wilmar Ltd

Net assets / (liabilities) of joint venture

Proportion of Group’s ownership interest in the joint venture

Carrying amount of the Group’s interest in the joint venture

Information of joint ventures that are not individually material:

Wilmar PZ International Pte Ltd

The Group's share of profit after tax from continuing operations

The Group’s share of total comprehensive income / (expense)

Carrying amount of the Group’s interest in the joint venture

2021 
£m

1.3

50%

0.7

2021 
£m

–

–

(1.7)

2020 
£m

(8.2)

49% / 51%

(4.1)

2020 
£m

(0.1)

(0.1)

0.6

Strategic ReportGovernanceFinancial Statements168

13. Net investments in joint ventures continued
The long-term loans issued to joint ventures (PZ Wilmar Ltd) have been assessed for impairment in accordance with  
IFRS 9 ‘Financial Instruments’. These loans are considered to be in Stage 1 as the credit risk has not increased significantly 
since initial recognition. The loss allowance has been measured using lifetime ECL by assessing the value in use of PZ Wilmar 
Ltd, and on this basis, management have concluded that no impairment of these loans is required.

The joint venture has used these funds to invest in assets and establish a business that is now generating profits and cash 
inflows. This cash generation has enabled the joint venture to repay some of these loans during the period.

14. Inventories

Raw materials and consumables

Work in progress

Finished goods and goods for resale

2021 
£m

22.6

5.1

63.4

91.1

2020 
£m

17.7

18.6

68.3

104.6

During the year the cost of inventories recognised as an expense, and included in cost of sales, amounted to £343.3m 
(2020: £381.4m). This included £6.6m (2020: £7.3m) which was charged to the Income Statement to write down slow 
moving and obsolete inventories. Inventories are stated after provisions for impairment of £5.5m (2020: £5.4m).

15. Trade and other receivables

Receivables due within one year

Trade receivables

Less: provision for impairment of trade receivables

Net trade receivables

Amounts owed by joint ventures 

Other receivables

Prepayments and accrued income

2021
 £m

90.1

(4.1)

86.0

9.5

10.6

4.6

110.7

2020 
£m

100.1

(7.9)

92.2

1.6

5.6

4.7

104.1

The Directors consider the carrying amount of trade and other receivables approximates to their fair value due to their 
short-term nature.

Provisions are estimated by management based on the expected credit loss model. The creation and release of provisions 
for receivables is charged / credited to administrative expenses in the Income Statement. Receivables are written off 
when all possible routes through which amounts can be recovered have been exhausted.

Trade receivables consist of a broad cross section of the international customer base for which there is no significant 
history of default. The credit risk of customers is assessed at a subsidiary and Group level, taking into account the local 
market environment, customers’ financial positions, past experiences and other relevant factors. Individual customer 
credit limits are imposed based on these factors. The credit period given on sales is mainly 30 days, but ranges from  
14 to 90 days (2020: 14 to 90 days) due to the differing nature of trade receivables in the Group’s geographical segments.

No other receivables have been deemed to be impaired.

The following table shows the age of net trade receivables at the reporting date:

Not past due

Past due 0–90 days

Past due 90–180 days

Past due >180 days

2021 
£m

71.3

13.9

0.5

0.3

86.0

2020 
£m

73.3

19.4

0.4

(0.9)

92.2

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021169

The following table details the risk profile of trade receivables based on the Group’s provision matrix as at 31 May 2021:

Expected credit 
loss rate

Gross Trade 
receivables 
£m

Lifetime ECL
 £m

Specific 
Provisions
£m

Total provision 
for impairment of 
trade receivables
£m

Not past due

Past due 0–30 days

Past due 31–60 days

Past due 61–90 days

Past due 90–180 days

Past due >180 days

Legal proceedings

0.41%

0.0%

16.7%

10.0%

16.7%

47.1%

100.0%

73.1

12.0

1.2

1.0

0.6

1.7

0.5

90.1

0.3

–

0.2

0.1

0.1

0.8

0.5

2.0

Movements in the Group provision for impairment of trade receivables are as follows:

At 1 June

Sale of subsidiary

Increase in provision for receivables impairment

Provision utilised during the year

Provision released during the year

Currency translation

At 31 May

The Group’s net trade receivables are denominated in the following currencies: 

Sterling

US Dollar

Nigerian Naira

Euro

Australian Dollar

Indonesian Rupiah

Ghana Cedi

Polish Zloty

Other currencies

16. Current asset investments

Unlisted

1.5

–

–

–

–

0.6

–

2.1

2021
 £m

(7.9)

–

(0.2)

0.3

2.9

0.8

(4.1)

2021
 £m

32.1

11.0

10.4

0.7

16.3

11.5

1.2

–

2.8

86.0

2021
 £m

0.3

0.3

1.8

–

0.2

0.1

0.1

1.4

0.5

4.1

2020 
£m

(8.4)

0.4

(3.4)

1.5

1.8

0.2

(7.9)

2020 
£m

29.1

8.8

16.1

2.2

13.5

15.5

1.0

1.5

4.5

92.2

2020 
£m

0.3

0.3

Strategic ReportGovernanceFinancial Statements170

17. Cash and cash equivalents

Cash at bank and in hand

Short-term deposits

Cash and short-term deposits

Overdrafts

Cash and cash equivalents

Loans due within one year

Loans due in greater than one year

Current asset investments

Net debt excluding lease liabilities

Lease liabilities*

Net debt

1 June 2019 
£m

Net cash flow 
£m

Foreign exchange 
movements
£m

31 May 2020 
£m

49.0

2.9

51.9

–

51.9

(2.0)

(204.0)

0.3

(153.8)

28.7

(1.9)

26.8

(1.2)

25.6

2.0

77.0

–

104.6

0.1

(0.1)

–

–

–

–

–

–

–

77.8

0.9

78.7

(1.2)

77.5

–

(127.0)

0.3

(49.2)

(13.7)

(62.9)

* 

 IFRS 16 was adopted during the period ending 31 May 2020 and the prior period at the time was not restated for the impact, therefore comparative 
figures for this period are not included in the table above.

Cash at bank and in hand

Short-term deposits

Cash and short-term deposits

Overdrafts

Cash and cash equivalents

Loans due within one year

Loans due in greater than one year

Current asset investments

Net debt excluding lease liabilities

Lease liabilities

Net debt

1 June 2020
£m

Net cash flow 
£m

Foreign exchange 
movements 
£m

31 May 2021
 £m

77.8

0.9

78.7

(1.2)

77.5

–

(127.0)

0.3

(49.2)

(13.7)

(62.9)

6.1

7.3

13.4

1.2

14.6

–

9.0

–

23.6

1.9

25.5

(4.5)

(0.6)

(5.1)

–

(5.1)

–

–

–

(5.1)

–

(5.1)

79.4

7.6

87.0

–

87.0

–

(118.0)

0.3

(30.7)

(11.8)

(42.5)

The effective interest rate on cash and cash equivalents during the year ended 31 May 2021 was 0.7% (2020: 0.9%). 

18. Financial Instruments and Risk Management
The Group’s activities expose it to a variety of financial risks, including market risk (including foreign currency risk and 
interest rate risk), credit risk and liquidity risk.

The Group’s Treasury function seeks to manage potential adverse effects on the Group’s financial performance, by 
coordinating access to domestic and international financial markets and monitoring and managing the financial risks 
relating to the operations of the Group. 

The Group uses derivative financial instruments to hedge certain risk exposures. The use of financial derivatives is 
governed by the Group’s policies approved by the Board of Directors, which provide written principles on foreign 
exchange risk, interest rate risk, credit risk, the use of financial derivatives and non-derivative financial instruments, and 
the investment of excess liquidity. Compliance with policies and exposure limits is reviewed by the internal auditors on a 
continuous basis. The Group does not enter into or trade financial instruments, including derivative financial instruments, 
for speculative purposes.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021171

18.1. Classification of financial instruments

The following table combines information about:

•  classes of financial instruments based on their nature and characteristics;

•  the carrying amounts of financial instruments; and

•  fair values of financial instruments (except financial instruments when carrying amount approximates their fair value).

Financial assets

£m

Total financial assets at fair value

Derivatives designated as hedging instruments

Current asset investments

Debt instruments at amortised cost

Trade and other receivables

Trade receivables from joint ventures

Current loans to Joint Venture

Long-term loans to Joint Venture

Total current

Total non-current

Total

Financial liabilities

£m

2021

2020

1.0

0.3

96.6

1.0

8.5

35.2

107.4

35.2

142.6

0.7

0.3

97.8

1.5

–

44.4

100.3

44.4

144.7

Interest rate
(%)

Maturity

2021

2020

Current interest-bearing loans and borrowings

Unsecured borrowings / overdrafts

1.35

2020

–

1.2

Non-current interest-bearing loans and borrowings  
at amortised cost

Senior Revolving Credit Facility 

1.28

2023

118.0

127.0

Other financial liabilities Fair Valued through Profit or Loss

Derivatives designated as hedging instruments

Other financial liabilities at amortised cost, other than 
interest-bearing loans and borrowings

Trade and other payables

Total current

Total non-current

Total

0.7

0.9

150.9

151.6

118.0

269.6

161.8

163.9

127.0

290.9

18.2. Hedging activities and derivatives

The Group is exposed to certain risks relating to its ongoing business operations. The primary risks managed using 
derivative instruments are foreign currency risk and interest rate risk. 

The Group’s risk management strategy and how it is applied to manage risk is explained in note 18.4.

Derivatives designated as hedging instruments

The Group only applies cash flow hedge accounting with the following risks:

Foreign currency risk

Exchange rate exposures are managed within approved policy parameters utilising forward foreign exchange contracts. 
The foreign currency risk associated with anticipated sales and purchase transactions is hedged out to 12 months.  
The Group does not currently make an adjustment to inventories in relation to the basis adjustment as it is not material. 
This is reviewed each reporting period and would be adjusted should it become material.

Strategic ReportGovernanceFinancial Statements172

18. Financial Instruments and Risk Management continued
For the hedges of highly probable forecast sales and purchases, as the critical terms (i.e. the notional amount, life and 
underlying) of the foreign exchange forward contracts and their corresponding hedged items are the same, the Group 
performs a qualitative assessment of effectiveness and it is expected that the value of the forward contracts and the 
value of the corresponding hedged items will systematically change in opposite direction in response to movements in the 
underlying exchange rates. This means that there is an economic relationship between the hedging instrument (the foreign 
exchange forward derivatives) and the hedged item (highly probable forecast sales and purchases in foreign currency).

The notional of the hedging instrument (the derivative) is consistent with the designated amount of the underlying 
exposure, therefore, hedge ratio is 1:1 in all cases. However, potential future rebalancing can be performed if needed. 

The main source of hedge ineffectiveness in these hedging relationships is the effect of the counterparty and the Group’s 
own credit risk on the fair value of the forward contracts, which is not reflected in the fair value of the hedged item. 
Other sources of ineffectiveness arising from these hedging relationships are changes in the settlement date or amount. 
However, the Group reviews all hedges on every reporting date to ensure their effectiveness.

The following tables detail the foreign currency forward contracts outstanding at the end of the reporting year.

£m

As at 31 May 2021

Assets

Liabilities

As at 31 May 2020

Assets

Liabilities

Gross Notional 
amount

Gross Carrying 
amount

Fair Value

Change in fair 
value used 
for measuring 
ineffectiveness 
for the year

52.6

(17.7)

43.2

(13.4)

53.2

(18.0)

42.6

(13.1)

1.0

(0.7)

0.7

(0.9)

0.3

0.2

0.8

0.1

As at 31 May 2021, the aggregate amount of gains under foreign exchange forward contracts deferred in the cash flow 
hedge reserve relating to these anticipated future purchase transactions is a gain of 0.4m (2020: loss of £0.2m). It is 
anticipated that the purchases will take place during the next financial year at which time the amount deferred in equity 
will be removed from equity and included in the carrying amount of the raw materials. It is anticipated that the raw 
materials will be converted into inventory and sold within 12 months of purchase.

Impact of hedging on equity

Set out below is the reconciliation of each component of equity and the analysis of other comprehensive income:

£m

As at 1 June 2019

Changes in fair value of hedging instruments net of taxation

As at 31 May 2020

Changes in fair value of hedging instruments net of taxation

As at 31 May 2021

Interest rate risk

Cash flow  
reserve

Cost of hedging 
reserve

0.6

(0.4)

0.2

(0.6)

(0.4)

(0.3)

0.1

(0.2)

0.2

–

The Group has exposure to interest rate risk, principally in relation to cash and cash equivalents and fixed and floating 
rate debt facilities. The risk is managed by the Group by maintaining an appropriate mix between fixed and floating rate 
borrowings, and by the use of an interest rate derivative: a cap option. 

In December 2018, the Group bought an interest rate cap (+1.25%) and designated it as a hedging instrument in a cash 
flow hedge of the GBP debt facility. The main terms of this financial option are £75m notional on 3 month LIBOR floating 
to fixed, maturing 21 December 2021. 

As at 31 May 2021, the change in fair value since the inception of the derivative has been £0.01m. This change in fair value 
can be split between intrinsic value (£nil) and time value (£0.01m). 

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021173

18.3. Fair values

Set out below is a comparison, by class, of the carrying amounts and fair values of the Group’s financial instruments only 
for those groups of financial instruments not accounted for at fair value but at amortised cost, other than those with 
carrying amounts that are reasonable approximations of fair values:

£m

Financial assets

Non-listed equity investments

Total

Financial liabilities

Interest-bearing loans and borrowings

Floating rate borrowings

Total

2021

2020

Carrying amount

Fair value

Carrying amount

Fair value

0.3

0.3

0.3

0.3

0.3

0.3

0.3

0.3

(118.0)

(118.0)

(123.4)

(123.4)

(127.0)

(127.0)

(132.9)

(132.9)

Management have assessed that the fair values of cash and short-term deposits, trade and other receivables, trade and 
other payables, bank overdrafts approximates to their carrying amounts largely due to the short-term maturities of these 
instruments. 

The following methods and assumptions were used to estimate the fair values:

•  Foreign currency forward contracts: Future cash flows are estimated based on forward exchange rates (from observable 
forward exchange rates at the end of the reporting year) and contract forward rates, discounted at a rate that reflects 
the credit risk of various counterparties.

•  Interest rate cap: the Black-Scholes method is used when estimating fair value of this type of financial option.  

Then, fair value is split between intrinsic value and time value in order to properly allocate the changes in fair value. 

•  Non-listed equity investments income approach – the discounted cash flow method is used to capture the present 

value of the expected future economic benefits to be derived from the ownership of these investments.

•  Interest-bearing loans and borrowings: measured at amortised cost using the effective interest rate method.

Fair value hierarchy levels 1 to 3 are based on the degree to which the fair value is observable:

•  Level 1 fair value measurements are those derived from quoted prices (unadjusted) in active markets for identical 

assets or liabilities;

•  Level 2 fair value measurements are those derived from inputs other than quoted prices included within Level 1 that 

are observable for the asset or liability, either directly (i.e. as prices) or indirectly (i.e. derived from prices); and

•  Level 3 fair value measurements are those derived from valuation techniques that include inputs for the asset or 

liability that are not based on observable market data (unobservable inputs).

£m

Financial assets

Non-listed equity investments

Derivatives designated as hedging instruments

Total

Financial liabilities

Derivatives designated as hedging instruments

Total

As at 31 May 2021

Fair value

Level 1

Level 2

Level 3

0.3

1.0

1.3

(0.7)

0.6

–

–

–

–

–

–

1.0

1.0

(0.7)

0.3

0.3

–

0.3

–

0.3

Strategic ReportGovernanceFinancial Statements174

18. Financial Instruments and Risk Management continued

£m

Financial assets

Non-listed equity investments

Derivatives designated as hedging instruments

Total

Financial liabilities

Derivatives designated as hedging instruments

Total

As at 31 May 2020

Fair value

Level 1

Level 2

Level 3

0.3

0.7

1.0

(0.9)

0.1

–

–

–

–

–

–

0.7

0.7

(0.9)

(0.2)

0.3

–

0.3

–

0.3

There were no transfers between Level 1, 2 and 3 during the current or prior year. 

18.4 Financial instruments risk management objectives and policies

The Group is exposed to market risk, credit risk and liquidity risk. The financial risk committee provides assurance to 
the Group’s key management personnel that the Group’s financial risk activities are governed by appropriate policies 
and procedures and that financial risks are identified, measured and managed in accordance with the Group’s policies 
and risk objectives. All derivative activities for risk management purposes are carried out by specialist teams that have 
the appropriate skills, experience and supervision. It is the Group’s policy that no trading in derivatives for speculative 
purposes may be undertaken. The Board of Directors reviews and agrees policies for managing each of these risks, 
which are summarised below.

A. Market risk

Market risk comprises three types of risk: interest rate risk, currency risk and other price risk, such as equity price risk and 
commodity risk. Financial instruments affected by market risk include loans and borrowings, deposits, debt and equity 
investments and derivative financial instruments. 

The Group’s activities expose it primarily to the financial risks of changes in foreign currency exchange rates and 
interest rates:

•  forward foreign exchange contracts to hedge the exchange rate risk arising on the import and export of goods; and

•  interest rate instruments (cap option) to mitigate the risk of rising interest rates.

The sensitivity analyses in the following sections relate to the position as at 31 May in 2021 and 2020.

The sensitivity analyses have been prepared on the basis that the amount of net debt (excluding lease liabilities), the 
ratio of fixed to floating interest rates of the debt and derivatives and the proportion of financial instruments in foreign 
currencies are all constant and on the basis of the hedge designations in place at 31 May 2021. 

The analyses exclude the impact of movements in market variables on: the carrying values of pension and other post-
retirement obligations; provisions; and the non-financial assets and liabilities of foreign operations. Market risk exposures 
are measured using sensitivity analysis. There has been no change to the Group’s exposure to market risks or the manner 
in which these risks are managed and measured. 

(a)(i) Foreign currency risk

Foreign currency risk is the risk that the fair value or future cash flows of an exposure will fluctuate because of changes 
in foreign exchange rates. The Group is exposed to the fluctuations in foreign currency rates resulting from committed 
and forecast transactions in foreign currencies, principally in relation to purchases of raw materials. These purchases are 
typically denominated in US dollars or Euros. 

When a derivative is entered into for the purpose of being a hedge, the Group negotiates the terms of the derivative 
to match the terms of the hedged exposure. For hedges of forecast transactions, the derivative covers the period of 
exposure from the point the cash flows of the transactions are forecasted up to the point of settlement of the resulting 
receivable or payable that is denominated in the foreign currency.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021175

The carrying amounts of the Group’s foreign currency denominated monetary assets and monetary liabilities at the 
reporting date are as follows:

£m

Nigerian Naira

US Dollar

Euro

Indonesian Rupiah

Australian Dollar

2021

2020

Assets

Liabilities

–

18.8

0.9

–

–

–

1.5

2.6

–

–

 Income 
Statement

(61.4)

1.5

–

8.5

6.6

Assets

Liabilities

–

26.5

3.1

–

–

–

6.5

4.0

–

0.2

Income 
Statement

(12.6)

3.8

–

9.0

3.4

(a)(ii) Foreign currency sensitivity

This table details the Group’s sensitivity to a 5% increase and decrease in currency units against the relevant foreign 
currencies. 5% is the sensitivity rate used when reporting foreign currency risk internally and represents management’s 
assessment of the reasonably possible change in foreign exchange rates. The sensitivity analysis includes only outstanding 
foreign currency denominated monetary items and adjusts their translation at the year-end for a 5% change in foreign 
currency rates. A positive number below indicates an increase in profit and other equity where currency units strengthen 
5% against the relevant currency. For a 5% weakening of currency units against the relevant currency, there would be a 
comparable impact on the profit and other equity, and the balances below would be negative.

£m

Change

Effect  
on profit 
before tax

Effect on 
Assets

Effect on 
Liabilities

Effect  
on profit 
before tax

Effect on 
Assets

Effect on 
Liabilities

2021

2020

Nigerian Naira

US Dollar

Euro

Indonesian Rupiah

Australian Dollar

(b)(i) Interest rate risk

+5%

-5%

+5%

-5%

+5%

-5%

+5%

-5%

+5%

-5%

(3.1)

3.1

0.1

(0.1)

–

–

0.4

(0.4)

0.3

(0.3)

–

–

0.9

(0.9)

0.1

(0.1)

–

–

–

–

–

–

0.1

(0.1)

–

–

–

–

–

–

(0.6)

0.6

0.2

(0.2)

–

–

0.5

(0.5)

0.2

(0.2)

–

–

1.3

(1.3)

0.2

(0.2)

–

–

–

–

–

–

0.3

(0.3)

0.2

(0.2)

–

–

–

–

Interest rate risk is the risk that the fair value or future cash flows of a financial instrument will fluctuate because of changes 
in market interest rates. The Group’s exposure to the risk of changes in market interest rates relates primarily to the Group’s 
long-term debt obligations with floating interest rates and their related hedging derivatives.

The Group manages cash balances to protect against adverse changes in rates whilst retaining liquidity. Hedging activities 
are evaluated regularly to align with interest rate views and defined risk appetite; ensuring the most cost-effective 
hedging strategies are applied.

The Group considered it appropriate to enter into an interest rate cap (financial option), in which it agrees to receive, 
at specified intervals, the difference between fixed and floating rate interest amounts calculated by reference to an 
agreed-upon notional principal amount, when floating rate is above a certain level (strike 1.25%). The Group designated 
this cap as a hedging instrument in a cash flow hedge, specifying that the time value of the option is a cost of hedging,  
so that any change in this value is allocated in OCI and, does not therefore impact the profit or loss account. 

(b)(ii) Interest rate sensitivity

The sensitivity analyses below have been determined based on the exposure to interest rates for both derivatives and 
non-derivative instruments at the reporting date. For floating rate liabilities, the analysis is prepared assuming the 
amount of liability outstanding at reporting date was outstanding for the whole year.

Strategic ReportGovernanceFinancial Statements176

18. Financial Instruments and Risk Management continued
The following table demonstrates the sensitivity to a reasonably possible change in interest rates on that portion of loans 
and borrowings affected, after the impact of hedge accounting. With all other variables held constant, the Group’s profit 
before tax is affected through the impact on floating rate borrowings, as follows:

£m

2021

Sterling

Total

2020

Sterling

Total

Increase / decrease 
in basis points

Effect on profit 
before tax

Effect on  
pre-tax equity

+10

–10

+10

–10

(0.1)

0.1

–

(0.1)

0.1

–

–

–

–

–

–

–

The Group’s sensitivity to interest rates has decreased during the current year mainly due to the reduction in variable rate 
debt instruments.

B. Credit risk

The Group is exposed to credit risk from its operating activities (primarily trade receivables) and from its financing 
activities, including deposits with banks and financial institutions, foreign exchange transactions and other financial 
instruments. 

The Group has dedicated standards, policies and procedures to control and monitor credit risks. Although the Group 
is potentially exposed to credit loss in the event of non-performance by counterparties, such credit risk is controlled 
through credit rating and equity price reviews of the counterparties and by limiting the total amount of exposure to any 
one party. The maximum exposure to credit risk at the reporting date is the carrying value of each aforementioned class 
of receivables. 

The Group does not believe it is exposed to any material concentrations of credit risk. An analysis of the international 
long-term credit ratings of counterparties where cash and cash equivalents (including overdrafts) are held is as follows:

£m

AA-

A+ to A-

BBB+ to BBB-

BB+ to BB-

B+ to B-

CCC+

Not rated

Total

31 May 2021
Cash and cash equivalents 
and financial derivatives

31 May 2020
Cash and cash equivalents 
and financial derivatives

26.1

87.8

1.4

2.9

31.0

–

8.2

157.4

19.7

71.1

4.9

–

33.5

–

5.1

134.3

Trade receivables and contract assets

IFRS 9 requires the Group to recognise an allowance for ECLs for all debt instruments not held at fair value through 
profit or loss and contract assets. As required by IFRS 9, the Group uses the simplified approach in calculating ECLs for 
trade receivables and contract assets that do not contain a significant financing component. The Group has applied the 
practical expedient to calculate ECLs using a provision matrix. The Group has assessed that current and forward looking 
information does not affect its customers’ historical default rates and, consequently, the expectation and estimation of 
the ECLs has not changed.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021177

C. Liquidity risk

The Group’s objective is to maintain a balance between continuity of funding and flexibility through the use of bank 
overdrafts, bank loans, finance leases and hire purchase contracts. Ultimate responsibility for liquidity risk management 
rests with the Board of Directors, which has established an appropriate liquidity risk management framework for the 
management of the Group’s short-, medium- and long-terms funding and liquidity management requirements. The Group 
manages liquidity risk by maintaining adequate cash and cash equivalents, banking facilities and reserve borrowing 
facilities, by continuously monitoring forecast and actual cash flows, and by matching the maturity profiles of financial 
assets and liabilities. Details of additional undrawn facilities that the Group has at its disposal to further reduce liquidity 
risk are set out below.

The following tables detail the Group’s remaining contractual maturity for its non-derivative financial liabilities. The 
tables have been drawn up based on the undiscounted cash flows of financial liabilities based on the earliest date on 
which the Group can be required to pay. The table includes both interest and principal cash flows. To the extent that 
interest flows are floating rate, the undiscounted amount is derived from interest rate curves at the reporting date.

The amounts included in the following table for financial guarantee contracts are the maximum amount the Group could 
be forced to settle under the arrangement for the full guaranteed amount if that amount is claimed by the counterparty 
to the guarantee. Based on expectations at the end of the reporting year, the Group considers that it is more likely than 
not that no amount will be payable under the arrangement. However, this estimate is subject to change depending on 
the probability of the counterparty claiming under the guarantee which is a function of the likelihood that the financial 
receivables held by the counterparty which are guaranteed suffer credit losses. The contractual maturity is based on the 
earliest date on which the Group may be required to pay.

£m

< 3 months

3 to 12 months

1–2 years

2–5 years

Floating interest rate instruments

Trade and other payables

Derivatives

Lease liabilities

–

153.2

16.0

1.0

–

–

10.8

2.9

–

–

0.8

3.7

122.5

–

–

5.4

31 May 2021

£m

< 3 months

3 to 12 months 

1–2 years

2–5 years

31 May 2020

Floating interest rate instruments

Trade and other payables

Derivatives

Lease liabilities

Financing facilities

1.1

161.8

0.4

1.0

–

–

0.5

2.5

–

–

–

2.9

133.5

–

–

6.5

Total

122.5

153.2

27.6

13.0

Total

134.6

161.8

0.9

12.9

The Group has access to financing facilities as described below. The Group expects to meet its other obligations from 
operating cash flows and proceeds of maturing financial assets.

£m

31 May 2021

31 May 2020

Unsecured bank overdraft facilities & short-term loans,  
reviewed annually and payable at call:

– Amount used

– Amount unused

Unsecured bill acceptance facilities, bank guarantees  
& other facilities, reviewed annually:

– Amount used

– Amount unused

Unsecured bank loan facilities with maturity dates listed on page 171:

– Amount used

– Amount unused

–

99.0

(33.1) 

150.6

(118.0)

207.0

(1.1)

133.7

(50.2)

154.6

(127.0)

198.0

Strategic ReportGovernanceFinancial Statements178

18. Financial Instruments and Risk Management continued
The Group manages its capital to ensure that entities in the Group will be able to continue as going concerns while 
maximising the return to shareholders through the optimisation of the debt and equity balance. The Group’s overall 
strategy remains unchanged from May 2020. The capital structure of the Group consists of net debt and equity of the 
Group (comprising issued capital, reserves and retained earnings). The Group is not subject to any externally imposed 
capital requirements.

The Group considers Net debt (excluding lease liabilities) to be an important alternative performance measure, on 
the basis that this measure forms the basis of the Net debt to EBITDA covenant in relation to the Group’s Revolving 
Credit Facility (RCF). The Group had net debt (excluding lease liabilities) positions as at 31 May 2021 and 31 May 2020 
respectively, as shown below:

£m

Cash at bank and in hand (see note 17)

Short-term deposits (see note 17)

Bank overdrafts

Cash and cash equivalents (see note 17)

Current asset investments

Non-current interest-bearing loans and borrowings

Net debt (excluding lease liabilities)

IFRS 16 liabilities of £11.8m (2020: £13.7m) have been excluded from this metric.

19. Trade and other payables

Trade payables

of which trade payables under vendor financing arrangements

Other taxation and social security

Other payables

Accruals 

31 May 2021

31 May 2020

79.4

7.6

–

87.0

0.3

(118.0)

(30.7)

2021
 £m

58.2

2.7

3.3

6.3

83.1

150.9

77.8

0.9

(1.2)

77.5

0.3

(127.0)

(49.2)

2020 
£m

77.2

4.8

5.6

5.3

73.7

161.8

Refer to note 18 for more information on financial instruments classified by category / fair value hierarchy level and 
management of liquidity risk. The Group has an arrangement with a bank under which the bank offers vendors the option 
to receive earlier payment of the Group’s trade payables. Vendors utilising the financing arrangement pay a credit fee to 
the bank. The Group does not pay any credit fees and does not provide any additional collateral or guarantee to the bank. 

20. Deferred tax

Property, 
plant and 
equipment 
£m

Retirement 
benefit 
obligations 
£m

Revaluation 
of property, 
plant and 
equipment 
£m

Unremitted 
Earnings 
£m

Other 
timing 
differences 
£m

Business 
combinations
 £m

Accruals and 
provisions 
£m

Tax 
losses 
£m

At 1 June 2019

Charge / (Credit) to income

Charge / (Credit) to equity

Currency translation

At 31 May 2020 (restated)*

(Credit) / charge to income

Charge to equity

Currency translation

At 31 May 2021

(11.5)

2.5

1.9

0.1

(7.0)

(3.4)

–

1.0

(9.4)

(3.5)

(1.5)

(0.5)

(0.1)

(5.5)

(2.4)

2.4

(0.2)

(5.7)

(5.7)

(1.2)

–

–

(6.9)

(0.3)

–

1.3

(5.9)

–

–

–

–

–

(1.9)

–

–

(1.9)

(9.5)

(42.6)

1.3

1.8

–

(6.4)

(3.0)

1.4

0.7

(7.3)

5.4

–

0.4

(36.8)

(7.2)

–

(0.2)

(44.2)

Total 
£m

(61.7)

7.5

3.6

0.4

6.1

0.4

–

–

5.0

0.6

0.3

–

5.9

6.5

(50.2)

(0.6)

(4.3)

(23.1)

–

(1.5)

3.8

–

(0.9)

3.8

0.2

1.3

(69.3)

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021179

As at 31 May 2021, the deferred tax liability of £7.3m categorised as ‘Other timing differences’ predominantly relates  
to brands and goodwill of £6.4m (2020: £4.7m), and unrealised foreign exchange movements of £1.0m (2020: £1.5m).  
The current year credit of £3.0m predominantly relates to the revaluation of deferred tax liabilities of £2.1m as a result  
of the enactment of the UK corporation tax rate increase and foreign exchange movements of £0.5m.

Unremitted earnings may be liable to overseas withholding taxes if distributed as dividends. A deferred tax liability has 
been recognised in respect of unremitted earnings in Indonesia of £1.9m (2020: £0m). No deferred tax liability has been 
provided for unremitted earnings of any other Group companies overseas as these are considered indefinitely reinvested 
outside the UK. The aggregate amount of temporary differences associated with investments in subsidiaries and joint 
ventures for which deferred tax liabilities have not been recognised totalled approximately £12.7m as at 31 May 2021 
(2020: £14.2m).

The deferred tax liability of £44.2m categorised as ‘Business Combinations’ relates to intangible assets recognised  
on consolidation.

Certain deferred tax assets and liabilities have been offset where we are able to do so in accordance with IAS 12  
‘Income taxes’. The following is the analysis of the deferred tax balances (after offset) for financial reporting purposes:

Deferred tax assets

Deferred tax liabilities

2021 
£m

5.9

(75.2)

(69.3)

(Restated)*  
2020 
£m

15.4

(65.6)

(50.2)

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Deferred income taxes at the balance sheet date have been measured at the tax rate expected to be applicable at the 
date the deferred income tax assets and liabilities are realised. For UK deferred income tax, management has performed 
an assessment, for all material deferred income tax assets and liabilities, to determine the period over which the deferred 
tax assets and liabilities are forecast to be realised. This resulted in a UK deferred income tax rate of 25% being used to 
measure all deferred tax balances as at 31 May 2021 (2020: 19.0%).

Deferred income tax assets are recognised for tax losses brought forward to the extent that the realisation of the related 
tax benefit through future taxable profits is probable. At the balance sheet date, the Group had £1.3m of recognised 
unused tax losses (2020: £6.2m) and £6.1m of unrecognised tax losses (2020: £4.5m) which are not expected to expire or 
be disposed of.

21. Provisions

At 1 June 2019

Charged to the Income Statement

Currency retranslation

Used during year

At 31 May 2020

Reclassification to retirement benefits & other long-term employee obligations (note 22)

Released to the Income Statement

Currency retranslation

Used during year

At 31 May 2021

Warranty 
provisions 
£m

1.6

2.0

(0.1)

(0.3)

3.2

(1.1)

(0.2)

(0.2)

(1.0)

0.7

Provisions as at 31 May 2021 relate to warranty costs in the Africa Electricals division (2020: £0.7m). The majority of provisions 
are expected to be utilised in the next 12 months. Previously, long-term employee provisions were also included in this 
note. These have been reclassified to note 22 ‘Retirement benefits and other long-term employee obligations’ as these 
provisions fall under IAS 19, rather than IAS 37.

Strategic ReportGovernanceFinancial Statements180

22. Retirement benefits and other long-term employee obligations
The Group operates retirement benefit schemes for most of its UK and overseas subsidiaries. Defined benefit schemes are 
in place in the UK and Indonesia, and associated obligations have all been measured in accordance with IAS 19 (revised).

Summary of Group retirement schemes

UK retirement benefits

The UK operates a defined contribution scheme for current employees. The UK’s defined benefit schemes were closed to 
future accrual on 31 May 2008. The following four defined benefit schemes are the UK’s main schemes:

•  Main staff plan – for all historically eligible UK based staff, excluding PZ Cussons plc Executive Directors

•  Directors’ plan – for PZ Cussons plc Executive Directors

•  Expatriate plan – for all eligible expatriate staff based outside the UK

•  Unfunded plan – unfunded unapproved retirement scheme

Current and past employees within these schemes are provided with defined benefits based on service and final salary. 
The assets of the schemes are administered by trustees and are held in trust funds independent of the Group. In relation 
to the unfunded plan, the Group made payments during the year to former Directors of £188,388 (2020: £183,636).

Overseas retirement benefits and other long-term employee obligations

Outside of the UK the Group operates a number of defined benefit and defined contribution schemes. Included 
within ‘Overseas retirement benefits and similar obligations’ below is predominantly the unfunded retirement benefit 
obligations relating to PZ Cussons Indonesia. Other overseas obligations benefits include specific employee related 
provisions in accordance with employment law in Indonesia and Thailand. Note that previously, these other obligations 
were presented within note 21 ‘Provisions’ but have been reclassified into this note as it is considered the more 
appropriate place to classify these balances, as they fall within the scope of IAS 19, rather than IAS 37.

The Nigerian gratuity scheme is a defined contribution scheme that is computed based on the agreement between PZ 
Cussons Nigeria plc and staff of PZ Cussons Nigeria plc dated 31 December 2006. The scheme is only applicable to staff 
employed before 1 January 2007. The scheme is funded directly using the company’s cash flow and expensed to the 
Income Statement appropriately.

Basis of recognition of pension scheme surplus

The trust deeds for the Directors’ and Main staff plan provides the Group with an unconditional right to a refund of 
surplus assets assuming the full settlement of plan liabilities in the event of a plan wind-up. Furthermore, in the ordinary 
course of business the trustee has no rights to unilaterally wind up, or otherwise augment the benefits due to members 
of the scheme. Based on these rights, any net surplus in these two UK schemes are recognised in full. 

The trust deed for the Expatriate plan provides the trustees with an unconditional right to wind up the scheme and 
distribute the surplus to members; therefore the surplus on the expatriate scheme has not been recognised in the 
balance sheet. 

Summary of Group defined benefit schemes and similar obligations (as recorded on the balance sheet)

Expatriate plan

Directors’ plan

Main staff plan

Unfunded plan

Other overseas units

Restriction due to asset ceiling

Defined benefit asset / (liability)  
per Group accounts

Surplus
£m

53.6

6.7

26.9

–

–

87.2

(53.6)

2021

Deficit 
£m

–

–

–

(4.5)

(8.4)

(12.9)

–

Total
 £m

53.6

6.7

26.9

(4.5)

(8.4)

74.3

(53.6)

Surplus 
£m

61.4

8.0

34.9

–

–

104.3

(61.4)

2020

Deficit 
£m

–

–

–

(4.5)

(7.7)

(12.2)

–

Total 
£m

61.4

8.0

34.9

(4.5)

(7.7)

92.1

(61.4)

33.6

(12.9)

20.7

42.9

(12.2)

30.7

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021181

UK Schemes Risk Review

The UK’s main schemes expose the Group to actuarial risks such as investment risk, interest rate risk and longevity risk. 

Risk

Description

Mitigation

Investment 
risk

The present value of the defined benefit 
plan liability is calculated using a discount 
rate (investment return) determined by 
direct reference to high quality corporate 
bond yields (for IAS 19 purposes) and gilt 
yields (for statutory funding and long-term 
funding purposes). If the return on Plan 
assets is less than these discount rates,  
the funding position of the Plans will fall.

As part of the financing of the funded Plans, they invest in assets with 
higher return expectations than lower risk bonds that are the best match 
for the Plans’ liabilities. To control the resulting investment risk, the 
funded Plans invest in diversified portfolios of growth assets with the 
balances invested in liability-matching bond assets designed to control 
interest rate risk (see below). The split between growth assets and 
liability-matching bond assets for each funded Plan is regularly 
monitored to ensure investment risk is not excessive given the statutory 
funding assumptions and the Plans’ long-term funding objectives.

Interest  
risk

A decrease in the corporate bond yield  
and / or gilt yield will increase the present 
value of the Plan’s liabilities under the  
IAS 19 and statutory / long-term funding 
bases respectively.

The funded Plans make use of liability driven investment techniques  
to protect them against the majority of the interest rate risk inherent  
in their liabilities. This is achieved by investing in gilts and investment 
grade corporate bonds such that changes in the Plans’ liabilities due  
to falling gilt and / or corporate bond yields are offset by similar 
movements in the value of the Plans’ overall assets.

Reflecting the funded Plans’ focus on controlling interest risk relative 
to their statutory and long-term funding bases, the Plans’ liability-
matching bond portfolios are predominantly invested in gilts, with the 
balance invested in investment grade corporate bonds to increase the 
expected return on the Plans’ assets in a risk controlled way. In doing  
so, the exposures to investment grade corporate bonds also help 
mitigate the interest rate risk inherent in the Plans’ IAS 19 liabilities.

Inflation  
risk

An increase in inflation results in higher 
benefit increases for members, which 
results in higher Plan liabilities.

The Plans’ liability-matching bond assets are also designed to hedge the 
majority of the inflation rate risk inherent in the Plans’ liabilities. This is 
achieved by investing in index-linked gilts.

Longevity  
risk

The value of the Plans’ liabilities are 
calculated by reference to the best 
estimate of the life expectancy of each 
Plan’s participants. An increase in life 
expectancy of the Plans’ participants  
will increase the Plans’ liabilities.

To help control longevity risk all the Plans are closed to future benefit 
accrual.

The Plans consider additional approaches to mitigating longevity risk, 
for example by buying annuities with an insurance company to cover  
the Plans’ liabilities.

The movements in the year are as follows:

At 1 June 2019

Interest (expense) / income and administrative expenses

Contributions paid

Utilised in the year

Re-measurement gains

At 31 May 2020

Reclassification of balance from current provisions

Currency retranslation

Interest (expense) / income and administrative expenses

Contributions paid

Utilised in the year

Past service cost

Re-measurement losses

At 31 May 2021

Overseas retirement 
benefits and similar 
obligations 
£m

UK retirement 
benefits
 £m

(6.8)

(1.3)

–

0.3

0.1

(7.7)

(1.1)

1.0

(1.7)

–

1.2

–

(0.1)

(8.4)

31.8

0.1

4.7

–

1.8

38.4

–

–

0.1

0.2

–

(0.2)

(9.4)

29.1

Total 
£m

25.0

(1.2)

4.7

0.3

1.9

30.7

(1.1)

1.0

(1.6)

0.2

1.2

(0.2)

(9.5)

20.7

Strategic ReportGovernanceFinancial Statements182

22. Retirement benefits and other long-term employee obligations continued
Funding and contributions by the Group

The Directors’ and Expatriate plans are fully funded. During the year the employer paid £nil (2020: £4.5m) as a contribution 
towards the Main plan.

Maturity profile of obligation

The graph below sets out the undiscounted benefit payments that are expected to be paid from the Plans based on the 
data underlying the actuarial valuations as at 31 May 2021:

Future benefit payments (funded plans)

)

m
£
(

s
t
n
e
m
y
a
p
t
i
f
e
n
e
b
d
e
t
n
u
o
c
s
i
d
n
U

18

16

14

12

10

8

6

4

2

0

2
2
0
2

4
2
0
2

6
2
0
2

8
2
0
2

0
3
0
2

2
3
0
2

4
3
0
2

6
3
0
2

8
3
0
2

0
4
0
2

2
4
0
2

4
4
0
2

6
4
0
2

8
4
0
2

0
5
0
2

2
5
0
2

4
5
0
2

6
5
0
2

8
5
0
2

0
6
0
2

2
6
0
2

4
6
0
2

6
6
0
2

8
6
0
2

0
7
0
2

2
7
0
2

4
7
0
2

6
7
0
2

8
7
0
2

0
8
0
2

2
8
0
2

4
8
0
2

6
8
0
2

8
8
0
2

Deferred
Pensioner

Overseas retirement benefits and similar obligations measurement and assumptions used

The obligations in the Indonesian post-retirement benefit scheme have been measured in accordance with IAS 19 
(revised) and a discount rate of 7.25% (2020: 8.0%) and salary inflation rate of 8.0% (2020: 8.0%) have been used. 
The scheme is unfunded and provision for future obligations included in the above table is £7.5m (2020: £7.6m).

UK retirement benefits measurement and assumptions used

The last triennial actuarial valuations of the schemes administered in the UK were performed by independent 
professional actuaries at 1 June 2018 using the projected unit method of valuation.

For the purposes of IAS 19 (revised) the actuarial valuation as at 1 June 2018, which was carried out by a qualified 
independent actuary, has been updated on an approximate basis to 31 May 2021. There have been no changes in the 
valuation methodology adopted for this year’s disclosures compared to the previous year’s disclosures.

The key financial assumptions used by the actuary were as follows:

Rate of increase in retirement benefits in payment

Discount rate

Inflation assumption

2021

3.05%

1.95%

3.20%

2020

2.70%

1.65%

2.75%

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021 
 
 
The mortality assumptions used were as follows:

Weighted average life expectancy on post-retirement  
mortality table used to determine benefit obligations

– Member age 65 (current life expectancy)

– Member age 45 (life expectancy at age 65)

Movements in the fair value of plan assets were as follows:

1 June

Interest income

Return of plan assets (excluding interest income)

Employer contribution and direct benefit payment

Administrative expenses

Benefits paid

31 May 

The assets in the schemes were:

Equities

Bonds

Property

Cash and cash equivalents

Total fair value of scheme assets

Present value of scheme liabilities

Funded status

Restriction due to asset ceiling

Retirement benefit surplus 

Related deferred tax liability

Net retirement benefit surplus 

183

2021 
 Years

2020  
Years

23.9

25.5

Assets  
2021 
 £m

439.6

7.1

(12.8)

0.2

(0.6)

(16.7)

416.8

 2021 
£m

26.7

356.6

6.8

26.7

416.8

(334.1)

82.7

(53.6)

29.1

(5.7)

23.4

23.9

25.5

Assets  
2020  
£m

410.0

9.5

29.5

4.7

(0.7)

(13.4)

439.6

 2020 
£m

27.3

387.1

5.9

19.3

439.6

(339.8)

99.8

(61.4)

38.4

(7.3)

31.1

Equities and bond assets are quoted in active markets with all other assets being unquoted.

The UK schemes investment strategy is set by the trustee after taking appropriate advice from its investment consultant. 
The trustee's primary objective is to invest the plan's assets in the best interest of the members and beneficiaries. Within 
this framework the trustee has agreed a number of objectives to help guide them in their strategic management of the 
assets and control of the various investment risks to which the plan is exposed.

Strategic ReportGovernanceFinancial Statements184

22. Retirement benefits and other long-term employee obligations continued
Reconciliation of asset ceiling

Restriction due to asset ceiling at beginning of year

Interest on asset restriction

Other changes in asset restriction

Restriction due to asset ceiling at end of year 

 2021 
£m

61.4

1.0

(8.8)

53.6

2020  
£m

55.9

1.3

4.2

61.4

The movements documented above in relation to the restriction on the asset ceiling for the Expatriate scheme have been 
included when reconciling the total assets and obligations of the schemes; however they have been excluded when 
reconciling the opening to closing Group balance sheet position, as the surplus on the Expatriate scheme has been 
derecognised in the balance sheet.

Movements in the present value of the defined benefit obligations were as follows:

1 June

Interest expense

Past service cost

Re-measurement (loss) / gain due to changes in demographic assumptions

Re-measurement loss due to changes in financial assumptions

Benefits paid

31 May 

Plans that are wholly or partly funded

Plans that are wholly unfunded

Obligations  
2021 
£m

Obligations  
2020 
£m

(339.8)

(322.2)

(5.5)

(0.2)

(1.1)

(4.3)

16.8

(334.1)

(329.6)

(4.5)

(334.1)

(7.4)

–

0.9

(24.5)

13.4

(339.8)

(335.3)

(4.5)

(339.8)

The net retirement benefit income before taxation recognised in the Income Statement in respect of the defined benefit 
schemes is summarised as follows:

Net interest on net defined benefit schemes

Past service cost

Administration expenses paid by the scheme

Net retirement benefit income before taxation 

2021 
£m

0.6

(0.2)

(0.5)

(0.1)

2020 
£m

0.8

–

(0.7)

0.1

The above amounts are recognised in the Group’s Income Statement in arriving at operating profit.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021185

The reconciliation of the opening and closing balance sheet position is as follows:

Retirement benefit surplus at beginning of year

Net pension interest income 

Administration expenses paid by the scheme

Past service cost

Contributions and direct benefits paid

Re-measurement (loss) / gain due to changes in demographic assumptions

Re-measurement loss due to changes in financial assumptions

Changes in asset ceiling / onerous liability (excluding interest income)

(Loss) / return on scheme assets (excluding interest income)

Net surplus at end of year

Analysed between:

Retirement benefit surplus

Retirement benefit obligation

2021 
£m

38.4

0.6

(0.5)

(0.2)

0.2

(1.1)

(4.3)

8.8

(12.8)

29.1

33.6

(4.5)

29.1

2020 
£m

31.8

0.8

(0.7)

–

4.7

0.9

(24.4)

(4.2)

29.5

38.4

42.9

(4.5)

38.4

Re-measurement gains and losses are recognised directly in the Statement of Comprehensive Income. 

The sensitivities on the key actuarial assumptions as at the end of the year in relation to the UK schemes were:

Discount rate

Rate of inflation 

Rate of mortality 

Change in assumption

Decrease of 0.25%

Increase of 0.25% 

Change in defined benefit obligation 

Increase of 4.1%

Increase of 3.1%

Increase in life expectancy of 1 year

Decrease of 4.1%

The sensitivities on the key actuarial assumptions as at the end of the year in relation to the overseas schemes were:

Discount rate

Salary rate 

Decrease of 1.0%

Increase of 1.0% 

Increase of 10.0%

Increase of 9.6%

Change in assumption

Change in defined benefit obligation 

The sensitivities shown above are approximate. Each sensitivity considers each change in isolation and is calculated using 
the same methodology as used for the calculation of the defined benefit obligation at the end of the year. The inflation 
sensitivity includes the impact of changes to the assumptions for the revaluation and pension increases. In practice it is 
unlikely that the changes would occur in isolation.

During the year ending 31 May 2022 the Group expects to make cash contributions of £nil (2021: £nil) to funded defined 
benefit plans. 

The amount recognised as an expense in the Consolidated Income Statement in relation to defined contribution schemes 
is £2.4m (2020: £2.7m). The amount recognised as an expense in the Consolidated Income Statement in relation to the 
Nigerian Gratuity Scheme is £0.4m (2020: £0.7m).

23. Share capital

Allotted, issued and fully paid:

Ordinary Shares of 1p each

Total called up share capital

2021

2020

Number  
000

Amount  
£m

Number  
000

Amount  
£m

428,725

428,725

4.3

4.3

428,725

428,725

4.3

4.3

The Company has one class of ordinary shares which carry no right to fixed income.

Strategic ReportGovernanceFinancial Statements186

24. Share Based Payments
As at 31 May 2021, the Group has two long-term incentive schemes in place – the 2014 Performance Share Plan (‘PSP’) 
and the PZ Cussons plc Long-Term Incentive Plan 2020 (the ‘LTIP 2020’) for main Board Executive Directors and certain 
key senior members of staff. The LTIP 2020 Plan was agreed at the Annual General Meeting on 26 November 2020. All 
awards made in the year ended 31 May 2021 were made from the LTIP 2020 plan. No further awards from the 2014 PSP 
will be made, and the final options granted from this scheme have a vesting date ending in the year to 31 May 2023.

The long-term incentive awards are structured so as to align the incentives of relevant Executives with the long-term 
performance of the business and to motivate and retain key members of staff. The extent to which the performance 
shares awards vest will depend upon the Group’s performance over the three year period following the award date.  
The fair value of the award is taken as the share price at the date of grant. 

Prior to 31 May 2021, the Group also operated an Executive Share Option Scheme. The final award outstanding in the 
scheme vested in the previous financial year, on 13 June 2019, and the scheme ceased to exist after this award.

The Employee Share Option Trust (ESOT) purchases shares to fund the Schemes. As at 31 May 2021, the ESOT held 
10,291,149 shares in PZ Cussons plc at a book value of £40.0m (2020: £40.0m). The market value of these shares as at 
31 May 2021 was £26.2m (2020: £18.3m).

During the year, the ESOT purchased nil shares (2020: nil). The Trust has waived any entitlement to dividends in respect of 
all the shares it holds. The Trust remains in place to act as a vehicle for the issuance of new shares under the PSP scheme. 

Performance Shares

Executive Directors and certain senior members of staff are generally eligible to participate in the LTIP 2020 Plan, which 
provides for the grant of conditional rights to receive nil-cost shares subject to continued employment over a three-
year vesting period and the satisfaction of certain performance criteria established by the Committee. Details of these 
schemes can be found in the Remuneration Committee Report on page 103.

In the current year, 1,088,829 performance shares awards were granted under the LTIP 2020 scheme. Participants’ awards 
will vest if certain targets are met, as detailed in the Remuneration Committee Report. The following table illustrates the 
movement in options outstanding:

Options outstanding at 1 June 2020

Options issued during the year

Options exercised during the year

Options lapsed during the year

Options outstanding at 31 May 2021

2021 
Number

3,084,167

1,088,829

–

(857,681)

3,315,315

The performance share options outstanding as at 31 May 2021 have vesting periods ending in the financial years as follows:

31 May 2022

31 May 2023

31 May 2024

31 May 2025

Restricted Stock

2021 
Number

1,172,525

1,068,448

985,200

89,142

The PZ Cussons plc Long-Term Incentive Plan 2020 (the ‘LTIP 2020’) approved at the Annual General Meeting on 
26 November 2020 permits a portion of the awards for senior employees, but not Executive Directors, to function like 
restricted stock. These share awards will vest in full subject only to continued employment with no performance conditions. 

In the current year, 378,039 restricted stock shares awards were granted under the LTIP 2020 scheme.

Options outstanding at 1 June 2020

Options issued during the year

Options exercised during the year

Options lapsed during the year

Options outstanding at 31 May 2021

2021 
Number

–

378,039

–

(7,243)

370,796

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021187

The restricted stock options outstanding as at 31 May 2021 have vesting periods ending in the financial years as follows:

31 May 2022

31 May 2023

31 May 2024

Fair value

2021 
Number

28,311

28,311

314,174

The fair value of the newly issued equity settled options granted during the year was estimated as at the date of the 
grant using the Black-Scholes Model, taking into account the terms and conditions upon which awards were granted. 

The fair value of the awards granted in 2020 was £3.4m based on the market price at the date the units were granted. 
This cost is allocated over the vesting period.

The total cost allocation for all outstanding units in the period was a charge of £0.8m (2020: £nil).

There were no shares options exercised during the year.

25. Reconciliation of profit before tax to cash generated from operations

Profit before tax from continuing operations

(Loss) / profit before tax from discontinued operations

Profit before tax

Adjustment for net finance costs

Operating profit

Depreciation (note 11 & 26)

Amortisation (note 10)

Impairment of tangible and intangible assets (notes 10 & 11)

Impairment reversal on intangible fixed assets reclassified as held for sale (note 10)

Impairment of equity investment in joint venture (note 13)

Loss on sale of assets

Non-monetary acquisition of investment property (note 11)

Loss / (profit) on disposal of companies & businesses (note 28)

Other recycling of foreign exchange losses

Difference between pension charge and cash contributions

Share of results from joint ventures

Operating cash flows before movements in working capital

Movements in working capital:

Inventories

Trade and other receivables

Trade and other payables

Provisions

Cash generated from operations

2021 
£m

63.2

(46.9)

16.3

2.4

18.7

14.3

6.3

0.5

(1.5)

2.2

0.4

–

40.7

0.6

0.5

(5.6)

77.1

2.2

(5.9)

1.3

(1.3)

73.4

(Restated)* 
2020 
£m

18.3

11.9

30.2

4.1

34.3

18.7

6.8

42.9

–

–

0.3

(5.6)

(22.2)

–

(3.9)

(2.8)

68.5

10.8

39.1

10.4

(0.3)

128.5

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

Strategic ReportGovernanceFinancial Statements188

26. IFRS 16 ‘Leases’
The Group has lease contracts for various items of property, vehicles and other equipment used in its operations. Leases 
of property generally have lease terms between 3 and 12 years, while motor vehicles and other equipment generally have 
lease terms between 1 and 4 years. 

The Group also has certain leases of vehicles with lease terms of 12 months or less and leases of equipment with low-
value. The Group applies the ‘short-term lease’ and ‘lease of low-value assets’ recognition exemptions for these leases.

Set out below are the carrying amounts of right-of-use assets recognised and the movements during the period:

Land & buildings 
£m

Cars 
£m

Other equipment 
£m

As at 1 June 2019

Additions

Depreciation

As at 31 May 2020

Additions

Depreciation

Reclassified as Held for Sale

Currency translation

As at 31 May 2021

9.0

4.8

(2.3)

11.5

1.8

(2.4)

(0.2)

(0.4)

10.3

3.1

–

(1.1)

2.0

0.5

(0.9)

–

(0.4)

1.2

Set out below are the carrying amounts of lease liabilities and the movements during the period:

Lease liability

As at 1 June 2019

Additions

Accretion of interest 

Payments

As at 31 May 2020

Additions

Accretion of interest

Payments

Reclassified as Held for Sale

Currency translation

As at 31 May 2021

Current liabilities

Non-current liabilities

Total lease liabilities

The following are the amounts recognised in profit or loss:

Depreciation expense of right-of-use assets

Interest expense on lease liabilities

Expense relating to short-term or low-value assets

Total amount recognised in profit or loss

0.3

–

(0.1)

0.2

–

–

–

–

0.2

2021 
£m

3.3 

1.0 

0.2 

4.5

Total 
£m

12.4

4.8

(3.5)

13.7

2.3

(3.3)

(0.2)

(0.8)

11.7

Total 
£m

12.2

4.7 

0.5 

(3.7) 

13.7

1.8

1.0

(4.0)

(0.2)

(0.5)

11.8

3.1

8.7

11.8

2020 
£m

3.5 

0.5 

0.2 

4.2

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021189

A maturity analysis of the future lease payments in respect of the Group’s lease liabilities is presented in the table below.

Payments due

Less than one year

Between one and five years

Later than five years

2021 
£m

 3.1 

7.1 

1.6 

11.8

2020 
£m

3.3 

8.5 

1.9 

13.7

27. Related party transactions 
PZ Wilmar Limited and PZ Wilmar Food Limited

The following related party transactions were entered into by subsidiary companies during the year under the terms of 
a joint venture agreement with Singapore based Wilmar International Limited. As per note 13, the assets, liabilities and 
undertakings of PZ Wilmar Food Limited were merged into PZ Wilmar Limited in March 2021 and therefore this has been 
reflected in the values given below:

•  At 31 May 2021 the outstanding long-term loan balance receivable from PZ Wilmar Limited was £35.2m (2020: £36.1m 
PZ Wilmar Limited and £8.3m PZ Wilmar Food Limited). These receivables relate to long-term loan investments that 
have been made by both joint venture partners and are presented as part of the Group’s net investment in its joint 
venture. These loans are non-interest bearing, repayable following a notice period of 12 months and are not secured.

•  At 31 May 2021 the outstanding current loan balance receivable from PZ Wilmar Limited was £8.5m (2020: £nil). These 
loans are interest bearing, repayable on demand and not secured. The interest received on this loan in the year was 
£0.2m (2020: £nil).

•  The value of goods purchased by the Group from PZ Wilmar Limited was £7.1m (2020: £5.9m).

•  The value of certain services the Group sourced and then sold to PZ Wilmar Limited was £0.3m (2020: £0.6m). At 31 May 
2021 the outstanding trade receivable balance from PZ Wilmar Limited was £1.0m (2020: £1.1m PZ Wilmar Limited and 
£nil PZ Wilmar Food Limited). 

All trading balances will be settled in cash. There were no provisions for doubtful related party receivables at 31 May 2021 
(2020: £nil) and no charge to the Income Statement in respect of doubtful related party receivables (2020: £nil).

Wilmar PZ International Pte Limited

The following related party transactions were entered into by subsidiary companies during the year under the terms of a 
joint venture agreement with Singapore based Wilmar International Limited:

•  At 31 May 2021 the outstanding other receivable balance from Wilmar PZ International Pte Limited was £nil (2020: 

£0.4m). These receivables related to services provided by subsidiary companies to Wilmar PZ International Pte Limited.

PZ Foundation

The PZ Foundation is not a related party within the definition of IAS 24 or the UK Listing Rules. Neither PZ Cussons plc nor 
its subsidiaries have effective control or day to day management responsibilities for the PZ Foundation and the Group’s 
support is limited to annual donations to support the foundation’s charitable works. Disclosure is made in this section on 
a voluntary basis in the interests of transparency. During the year contributions from the UK to PZ Foundation were £nil 
(2020: £nil). As at 31 May 2021 there was no outstanding balances with PZ Foundation (2020: £nil). 

Strategic ReportGovernanceFinancial Statements190

28. Discontinued Operations
On 18 March 2020, the Group exchanged contracts for the sale of the assets associated with Nutricima Ltd, which carried 
out the Group’s Food & Nutrition operations in Africa. The sale completed on 28 September 2020, on which date control 
of the assets passed to the acquirer. The assets included in the sale were land & buildings and plant & machinery of the 
Nutricima factory, intellectual property relating to the brands of Nutricima and the inventory holding of Nutricima on the 
date of disposal. 

Following completion of the sale, Nutricima Ltd ceased to make commercial sales, but final business activities, such as 
collection of remaining debtors and settlement of liabilities continued until May 2021.

As at 31 May 2021, the only material balance remaining on the balance sheet of Nutricima Ltd relates to long-term quasi-
equity loans from its parent company, Milk Ventures (UK) Ltd. These loans are predominantly denominated in USD. As the 
activities of this foreign operation have now ceased, such that there has been a disposal per the definition in IAS 21.48, all 
foreign exchange differences arising in connection with this foreign operation have now been reclassified to the income 
statement. This includes the foreign exchange differences arising on translation of these long-term quasi-equity loans, 
which for consolidation purposes were historically recorded in other comprehensive income and accumulated in equity 
in accordance with IAS 21.32. The accumulated losses in this regard which have now been reclassified to the income 
statement within adjusting items totalled £37.5m. In addition, the functional currency of Nutricima Ltd was changed to 
USD as the predominant balance remaining in this entity relates to these USD denominated quasi-equity loans. This led 
to a further recycling of foreign exchange accumulated gains in Nutricima Ltd of £5.1m, which is also shown as part of the 
loss on disposal in adjusting items. The total amount of recycling foreign exchange related to the quasi-equity loans in 
Nutricima is therefore £32.4m.

In the prior period, on 28 August 2019, the Group entered into a sale agreement to dispose of Minerva S.A., which carried 
out the Group’s Food & Nutrition operations in Greece as part of the Europe & the Americas regional segment. The 
disposal was completed on 30 September 2019, on which date control of Minerva S.A. passed to the acquirer.

Additionally in the prior period, on 12 August 2019, the Group entered into an agreement for the sale of the Polish 
Personal Care brand Luksja. The sale agreement included the sale of the inventory holding of PZ Polska SA. This disposal 
was completed on 28 February 2020, on which date rights to the Luksja brand passed to the acquirer.

Minerva S.A. was disposed of during the financial year to 31 May 2020 and as such there are no results relating to Minerva 
S.A. in the PZ Cussons Group accounts for the year to 31 May 2021. The discontinued operations in the year to 31 May 
2021 relate solely to Nutricima and Luksja.

The results of the discontinued operations, which have been included in the Consolidated Income Statement, were as 
follows:

Revenue

Expenses

Loss before tax

Taxation

Loss after tax incurred to date of disposal

Adjusting items (note 3)

Costs of liquidation following disposal of Luksja

(Loss) / profit on disposal of discontinued operations  
(see below)

Attributable tax expenses

Net (loss) / profit attributable to discontinued 
operations (attributable to owners of the Company)

Luksja  
£m

Nutricima
£m

31 May 2021
£m

(Restated)*

31 May 2020
£m

0.3

(0.3)

–

(0.5)

(0.5)

(0.4)

–

–

(0.4)

(0.9)

2.1

(7.9)

(5.8)

1.0

(4.8)

–

(40.7)

(5.2)

(45.9)

(50.7)

2.4

(8.2)

(5.8)

0.5

(5.3)

(0.4)

(40.7)

(5.2)

(46.3)

(51.6)

45.5

(48.4)

(2.9)

0.5

(2.4)

–

14.7

(1.4)

13.3

10.9

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021Further to the reclassification between continuing and discontinued operations detailed in note 1c, £1.6m of costs 
relating to redundancy and liquidation have been reclassified from expenses to profit on disposal of discontinued 
operations within the table above.

The breakdown of the loss before tax on disposal of Nutricima is as follows:

Total proceeds (cash)

Assets disposed of:

Property, plant and equipment

Intangible assets

Inventories

Costs of disposal (including £7.5m loss on recycling of historic foreign exchange reserves in relation to assets sold)

Loss on recycling of historical net foreign exchange losses on quasi-equity loans

Loss on disposal, before taxation

191

£m

16.2

(7.1)

(9.2)

(1.8)

(6.4)

(32.4)

(40.7)

Total losses on recycling foreign exchange differences related to Nutricima are £39.9m including an amount related to 
intercompany quasi-equity loans of £32.4m, and an amount of £7.5m related to historical exchange reserves in relation  
to assets disposed of, which is included in the costs of disposal.

The cash flows that are attributable to the activities of the discontinued operations are as follows:

Net cash (used in) / generated from operating activities

Net cash generated from investing activities

Net cash (used in) financing activities

Net (decrease) / increase in cash and cash equivalents

Luksja
£m

Nutricima
£m

31 May 2021
 £m

0.1

0.1

–

0.2

(7.6)

15.9

–

8.3

(7.5)

16.0

–

8.5

(Restated)*

31 May 2020 
£m

7.2

51.1

–

58.3

*  The results for the year ended 31 May 2020 have been restated to reflect prior year adjustments. Further details are set out in note 1c.

During the year, cash flows associated with Nutricima contributed a net amount of £8.3m of cash to the Group. Nutricima 
Ltd used £(7.6)m of cash in operating activities. £15.9m of cash was generated from investing activities, of which £11.9m 
was generated by Nutricima Ltd predominantly in relation to the sale of assets, and a further £4.0m was generated by  
PZ Cussons Nigeria in relation to the sale of the land at the Nutricima factory. 

Strategic ReportGovernanceFinancial Statements192

29. Subsidiaries, joint ventures and non-current asset investments
Details of the Company’s subsidiaries at 31 May 2021 are as follows:

Company 

Operation

Incorporated in:

Parent 
Company’s 
interest

Proportion  
of voting 
interest

Registered Office address

Five AM Life Pty Limited

Dormant

Australia

†100%

†100%

PZ Cussons (Holdings) Pty Limited

Holding company

Australia

†100%

†100%

PZ Cussons Australia Pty Limited

Manufacturing

Australia

†100%

†100%

PZ Cussons Beauty Australia 
(Holdings) Pty Limited

Holding company

Australia

†100%

†100%

Rafferty’s Garden Pty Limited

Dormant

Australia

†100%

†100%

Rafferty’s Garden USA Corporation Dormant

USA

†100%

†100%

United Laboratories Limited

Dormant

Australia

†100%

†100%

PZ Cussons (New Zealand) Limited

Distribution

Australia

†100%

†100%

Paterson Services (Shanghai) 
Limited

Dormant

China

†100%

†100%

Bronson Holdings Limited

Holding company

England

†100%

†100%

Milk Ventures (UK) Limited

Holding company

England

†100%

†100%

PZ Cussons (Holdings) Limited

Holding company

England

*100%

*100%

Building A, Level 1, 13–15 Compark 
Circuit, Mulgrave, Victoria, 3170

Building A, Level 1, 13–15 Compark 
Circuit, Mulgrave, Victoria, 3170

Building A, Level 1, 13–15 Compark 
Circuit, Mulgrave, Victoria, 3170

Building A, Level 1, 13–15 Compark 
Circuit, Mulgrave, Victoria, 3170

Building A, Level 1, 13–15 Compark 
Circuit, Mulgrave, Victoria, 3170

1209 Orange Street, Wilmington, New 
Castle County, Delaware, 19801

Building A, Level 1, 13–15 Compark 
Circuit, Mulgrave, Victoria, 3170

Building A, Level 1, 13–15 Compark 
Circuit, Mulgrave, Victoria, 3170

Sunshine World Building, Room 635, No. 
2000 Pudong Avenue, Pudong, Shanghai

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG 

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG 

PZ Cussons (International Finance) 
Limited

Provision of services 
to Group companies

England

†100%

†100%

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG 

PZ Cussons (International) Limited

Provision of services 
to Group companies

England

*100%

*100%

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG 

PZ Cussons (UK) Limited

Manufacturing

England

†100%

†100%

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG 

PZ Cussons Beauty LLP

Distribution & 
Holding partnership

England

†100%

†100%

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG 

Seven Scent Limited

Manufacturing

England

†100%

†100%

St. Tropez Acquisition Co. Limited

Holding company

England

†100%

†100%

St. Tropez Holdings Limited

Holding company

England

†100%

†100%

Thermocool Engineering  
Company Limited

Dormant

England

†100%

†100%

PZ Cussons Ghana Limited

Distribution

Ghana

†100%

†100%

Agecroft Commerce Park, Lamplight 
Way, Swinton, Manchester, M27 8UJ 

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG 

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG 

Manchester Business Park, 3500 Aviator 
Way, Manchester, M22 5TG

Plot 27/3–27/7, Sanyo Road, Tema,  
PO Box 628

Parnon (Hong Kong) Limited

Provision of services 
to Group companies

Hong Kong

†100%

†100%

1/F., Hing Lung Comm. Bldg., 68–74 
Bonham Strand, Sheung Wan

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021193

Company 

Operation

Incorporated in:

Parent 
Company’s 
interest

Proportion  
of voting 
interest

PZ Cussons (Hong Kong) Limited

Dormant

Hong Kong

†100%

†100%

PZ Cussons India PVT Limited

Provision of services 
to Group companies

India

†100%

†100%

PT PZ Cussons Indonesia

Manufacturing

Indonesia

†100%

†100%

PZ Cussons (Europe) Limited

Dormant

Ireland

†100%

†100%

Registered Office address

Level 54, Hopewell Centre,  
183 Queen’s Road East

1407, Real Tech Park, 14th Floor,  
Plot No. 39/2, Sector – 30/A, Vashi,  
Navi Mumbai, 400705

RDTX Tower 5th Floor JL Prof Satrio KAV 
E IV/6, Mega Kuningan Jakarta Selatan 
12940 Indonesia

The Greenway Ardilaun Court,  
112–114 St Stephen’s Green, Dublin,  
DO2 TD28, Ireland

Cussons and Company Limited

Dormant

Kenya

†100%

†100%

PO Box 48597, 00100 GPO, Nairobi

PZ Cussons East Africa Limited

Manufacturing

Kenya

†100%

†100%

Baba Dogo Road, Ruaraka, Nairobi 

Food For Life International Limited

Dormant

Nigeria

†100%

†100%

45/47 Town Planning Way, Ilupeju, Lagos

Harefield Industrial Nigeria Limited Distribution

Nigeria

†99.8%

†99.8%

45/47 Town Planning Way, Ilupeju, Lagos 

HPZ Limited1

Manufacturing

Nigeria

†74.98%

†55%

45/47 Town Planning Way, Ilupeju, Lagos 

Nutricima Limited

Inactive

Nigeria

†100%

†100%

45/47 Town Planning Way, Ilupeju, Lagos 

PZ Coolworld Limited

Retail

Nigeria

†99.9%

†99.9%

45/47 Town Planning Way, Ilupeju, Lagos 

PZ Cussons Nigeria plc

Manufacturing

Nigeria

†73%

†73%

45/47 Town Planning Way, Ilupeju, Lagos 

Roberts Pharmaceuticals Limited

Dormant

Nigeria

†100%

†100%

45/47 Town Planning Way, Ilupeju, Lagos 

PZ Cussons Polska SA w likwidacji

Distribution

Poland

†100%

†100%

Ul. Chocimska 17, 00–791 Warszawa

PZ Cussons Singapore Private 
Limited

Provision of services 
to Group companies 

Singapore

†100%

†100%

61 Robinson Road, #08–02 Robinson 
Centre, Singapore

Guardian Holdings Company 
Limited2

Provision of services 
to Group companies

Thailand

†49%

†49%

35 Moo 4 Tessamphan Road, Banchang, 
Muang, Pathumthani 12000

PZ Cussons (Thailand) Limited

Manufacturing

Thailand

†100%

†100%

PZ Cussons Middle East  
and South Asia FZE

Distribution

UAE

†100%

†100%

St. Tropez Inc.

Distribution

USA

†100%

†100%

35 Moo 4 Tessamphan Road, Banchang, 
Muang, Pathumthani 12000

JAFZA – 14, 14422, PO Box 17233, Jebel 
Ali, 17233, Dubai

140 Broadway, 22nd Floor, Suite 2240, 
New York

1   HPZ Limited is 74.99% owned by PZ Cussons Nigeria plc and is therefore consolidated. 

2   PZ Cussons Holdings consolidates this entity based on de facto control.

*   Shares held by the Parent Company.

†   Shares held by a subsidiary.

Joint venture companies

Operation

Incorporated in:

Parent 
Company’s 
interest 

Registered Office address 

PZ Wilmar Limited

Manufacturing 

Nigeria

†50%

45/47 Town Planning Way, Ilupeju, Lagos 

Wilmar PZ International  
Pte Limited

Provision of services to 
joint venture companies 

Singapore

†50%

56 Neil Road, Singapore

†   Shares held by a subsidiary.

–   All subsidiary entities have a year end of 31 May.

Strategic ReportGovernanceFinancial Statements194

30. Events after the reporting period
On 4 June 2021, PZ Cussons plc completed the sale of the assets associated with five:am, which was the Group’s yoghurt 
business in Australia. On this date, the control of the assets passed to the acquirer, Barambah Organics. Proceeds for the 
sale were £7.3m and the profit recognised on disposal was £0.9m.

In addition, in the post year end period, foreign exchange reserves of £0.4m charge associated with the brand have been 
recycled to the profit and loss account and the related deferred tax liability has been released (£1.8m with associated 
foreign exchange reserve of £0.6m).

The results of five:am have not been reported within discontinued operations in the FY21 results as five:am does not 
represent a disposal of a major line of business or an exit from a geographic area of operation as per IFRS 5.

NOTES TO THE CONSOLIDATED FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021COMPANY BALANCE SHEET

Non-current assets

Investments

Debtors – amounts owed by subsidiary companies

Current assets

Debtors 

Investments

Cash at bank and in hand

Current liabilities

Net current assets

Total assets less current liabilities

Non-current liabilities

Net assets

Capital and reserves

Called up share capital

Capital redemption reserve

Hedging reserve

Other reserve

Profit and loss account 

Total shareholders’ funds

195

Notes

31 May 2021 
£m

(Restated)* 
31 May 2020 
£m

4

5

5

6

7

88.7

89.9

178.6

69.1

0.3

0.5

69.9

(6.0)

63.9

242.5

(118.0)

124.5

4.3

0.7

(0.1)

(40.0)

159.6

124.5

88.7

124.9

213.6

70.4

0.3

0.5

71.2

(4.5)

66.7

280.3

(127.0)

153.3

4.3

0.7

(0.3)

(40.0)

188.6

153.3

* 

 Non-current amounts owed by subsidiary companies of £124.9m were previously presented within current receivables in 2020. As explained in note 5, 
these have been reclassified as non-current receivables as the full loan balances are not expected to be repaid within 12 months.

PZ Cussons plc reported a loss for the financial year ended 31 May 2021 of £4.7m (2020: £21.3m profit).

The Financial Statements from pages 130 to 204 were approved by the Board of Directors and authorised for issue. 

They were signed on its behalf by:

C Silver   
30 September 2021

J Myers

PZ Cussons plc 
Registered number 00019457

Strategic ReportGovernanceFinancial Statements196

COMPANY STATEMENT OF CHANGES IN EQUITY

At 31 May 2019

At 1 June 2019

Profit for the year 

Issue of shares from ESOT

Ordinary dividends

At 31 May 2020

At 1 June 2020

Loss for the year 

Cost of hedging reserve

Ordinary dividends

At 31 May 2021

Called  
up share 
capital
£m

Capital
redemption
reserve
£m

Notes

Hedging
reserve
£m

Other
reserve
£m

Profit
and loss
account
£m

4.3

4.3

–

–

–

4.3

4.3

–

–

–

0.7

0.7

–

–

–

0.7

0.7

–

–

–

4.3

0.7

(0.3)

(0.3)

–

–

–

(0.3)

(0.3)

–

0.2

–

(0.1)

(40.1)

(40.1)

–

0.1

–

(40.0)

(40.0)

–

–

–

(40.0)

201.9

201.9

21.3

–

(34.6)

188.6

188.6

(4.7)

–

(24.3)

159.6

3

3

Total
£m

166.5

166.5

21.3

0.1

(34.6)

153.3

153.3

(4.7)

0.2

(24.3)

124.5

PZ Cussons plc Annual Report and Financial Statements 2021197

NOTES TO THE COMPANY FINANCIAL STATEMENTS

1. Accounting policies
Basis of preparation

The Company financial statements of PZ Cussons plc have been prepared in accordance with Financial Reporting Standard 
101, ‘Reduced Disclosure Framework’ (FRS 101). The financial statements have been prepared under the historical cost 
convention and in accordance with the Companies Act 2006.

As permitted by Section 408(3) of the Companies Act 2006, the Income Statement of the Parent Company is not 
presented with these financial statements. The retained profit of the Parent Company is shown in the Statement of 
Changes in Equity. Details of dividends paid are included in note 8 of the Consolidated Financial Statements.

The entity satisfies the criteria of being a qualifying entity as defined in FRS 101. Its financial statements are consolidated 
into the Group financial statements of PZ Cussons plc which are included within this Annual Report. 

The preparation of financial statements in conformity with FRS 101 requires the use of certain critical accounting 
estimates. It also requires management to exercise its judgment in the process of applying the Company’s accounting 
policies. The areas involving a higher degree of judgment or complexity, or areas where assumptions and estimates are 
significant to the financial statements are disclosed within the Group financial statements of PZ Cussons plc.

The following exemptions from the requirements of IFRS have been applied in the preparation of these financial 
statements, in accordance with FRS 101:

•  Paragraphs 45(b) and 46 to 52 of IFRS 2, ‘Share based payment’ (details of the number and weighted average exercise 

prices of share options, and how the fair value of goods or services received was determined)

•  IFRS 7, ‘Financial Instruments: Disclosures’

•  Paragraphs 91 to 99 of IFRS 13, ‘Fair value measurement’ (disclosure of valuation techniques and inputs used for fair 

value measurement of assets and liabilities)

•  Paragraph 38 of IAS 1, ‘Presentation of financial statements’ comparative information requirements in respect of:

(i)  paragraph 79(a)(iv) of IAS 1;

(ii)  paragraph 73(e) of IAS 16 ‘Property, plant and equipment’;

(iii)  paragraph 118(e) of IAS 38 ‘Intangible assets’ (reconciliations between the carrying amount at the beginning and 

end of the period)

•  The following paragraphs of IAS 1, ‘Presentation of financial statements’:

 – 10(d) (statement of cash flows);

 – 16 (statement of compliance with all IFRS);

 – 38A (requirement for minimum of two primary statements, including cash flow statements);

 – 38B-D (additional comparative information);

 – 111 (cash flow statement information); and

 – 134-136 (capital management disclosures)

•  IAS 7, ‘Statement of cash flows’

•  Paragraph 30 and 31 of IAS 8 ‘Accounting policies, changes in accounting estimates and errors’ (requirement for the 
disclosure of information when an entity has not applied a new IFRS that has been issued but is not yet effective)

•  Paragraph 17 of IAS 24, ‘Related party disclosures’ (key management compensation)

•  The requirements in IAS 24, ‘Related party disclosures’ to disclose related party transactions entered into between two 

or more members of a group.

(a) New and amended standards adopted by the Group

There are no new accounting standards applicable to the Company for this reporting period.

(b) Standards, amendments and interpretations to existing standards that are not yet effective and have not been early 
adopted by the Group

No standards, amendments or interpretations that are not yet effective and have not been early adopted are expected to 
have an impact on the Company’s financial statements.

Strategic ReportGovernanceFinancial Statements 
 
 
198

1. Accounting policies continued
(c) Foreign currencies

Assets and liabilities are translated at exchange rates prevailing at the date of the Company balance sheet. Exchange 
gains or losses are recognised in the profit and loss account. The Company’s functional currency is Sterling as this is the 
functional currency of the principal operating environment of the Company. The Company financial statements have 
been presented in Sterling and have been rounded to £0.1 of a million.

(d) Current tax 

The current tax liability / asset directly relates to the actual tax payable / receivable on the Company’s profits and is 
determined based on tax laws and regulations in effect at the year-end date. Assumptions and judgments are made in 
applying these laws to the taxable profits in any given period in order to calculate the tax charge for that period. Where 
the eventual tax paid or reclaimed is different to the amounts originally estimated, the difference will be charged or 
credited to the profit and loss account in the period in which it is determined.

(e) Deferred tax

Deferred tax is the tax expected to be payable or recoverable on differences between the carrying amounts of assets 
and liabilities in the financial statements and the corresponding tax bases used in the computation of taxable profit, and 
is accounted for using the balance sheet liability method. Deferred tax liabilities are generally recognised for all taxable 
temporary differences and deferred tax assets are recognised to the extent that it is probable that taxable profits will be 
available against which deductible temporary differences can be utilised. Such assets and liabilities are not recognised if 
the temporary difference arises from goodwill or from the initial recognition (other than in a business combination) of 
other assets and liabilities in a transaction that affects neither the taxable profit nor accounting profit.

Deferred tax liabilities are recognised for taxable temporary differences arising on investments in subsidiaries and 
interests in joint ventures, except where the Group is able to control the reversal of the temporary difference and it is 
probable that the temporary difference will not reverse in the foreseeable future.

The carrying amount of deferred tax assets is reviewed at each balance sheet date and reduced to the extent that it  
is no longer probable that sufficient taxable profits will be available to allow all or part of the asset to be recovered. 
Deferred tax is calculated at the tax rates that are expected to apply in the period when the liability is settled or the  
asset is realised. Deferred tax is charged or credited to the Income Statement, except when it relates to items charged  
or credited directly to equity, in which case the deferred tax is also dealt with in equity.

Deferred tax assets and liabilities are offset when there is a legally enforceable right to offset current tax assets against 
current tax liabilities and when they relate to income taxes levied by the same taxation authority and the Group intends 
to settle its current tax liabilities on a net basis. 

(f) Financial instruments

Financial assets and financial liabilities are recognised on the Company balance sheet when the Company becomes a party 
to the contractual provisions of the instrument.

Financial instruments utilised by the Company during the years ended 31 May 2021 and 31 May 2020, together with 
information regarding the methods and assumptions used to calculate fair values, can be summarised as follows:

Current asset investments

In accordance with IFRS 9 ‘Financial instruments’, unlisted investments are held in the Company’s balance sheet at cost 
because their fair value cannot be measured reliably due to the lack of quoted market prices.

Current assets and liabilities

Financial instruments included within current assets and liabilities are generally short-term in nature and accordingly their 
fair values approximate to their book values.

Classification and measurement of financial instruments

In relation to the impairment of financial assets, IFRS 9 requires an expected credit loss model. The expected credit loss 
model requires the Company to account for expected credit losses and changes in those expected credit losses at each 
reporting date to reflect changes in credit risk since initial recognition of the financial assets. 

NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021199

(g) Borrowings

Interest-bearing bank loans and overdrafts are initially recorded at fair value, net of direct issue costs and are 
subsequently measured at amortised cost. Finance charges, including premiums payable on settlement or redemption 
and direct issue costs, are accounted for on an accruals basis through the Income Statement using the effective interest 
method and are added to the carrying amount of the instrument to the extent they are not settled in the year in which 
they arise.

(h) Intercompany debtors

Intercompany debtors are recognised initially at fair value and subsequently measured at amortised cost using the 
effective interest rate method, less provision for impairment based on an expected credit loss model. A provision 
for impairment of intercompany debtors is established when there is objective evidence that the Company will not 
be able to collect all amounts due according to the original terms of the debtors and is measured as the difference 
between carrying value and present value of estimated future cash flows. Subsequent recoveries of previously impaired 
intercompany debtors are recognised as a credit to profit.

(i) Intercompany creditors

Intercompany creditors are not interest bearing, repayable on demand and are initially stated at fair value and 
subsequently measured at amortised cost.

(j) Financial liabilities and equity

Financial liabilities and equity instruments are classified according to the substance of the contractual arrangements 
entered into. An equity instrument is any contract that evidences a residual interest in the assets of the Company after 
deducting all of its liabilities.

(k) Share capital

The Company is limited by shares and the ordinary shares are classified as equity.

Incremental costs directly attributable to the issue of new ordinary shares or options are shown in equity as a deduction, 
net of tax, from the proceeds.

Where the Company purchases the Company’s equity share capital (treasury shares), the consideration paid, including 
any directly attributable incremental costs (net of income taxes) is deducted from equity attributable to the Company’s 
equity holders until the shares are cancelled or reissued. Where such ordinary shares are subsequently reissued, any 
consideration received, net of any directly attributable incremental transaction costs and the related income tax effects, 
are included in equity attributable to the Company’s equity holders.

(l) Investments in subsidiaries

Investments in subsidiaries are held at cost, less any provision for impairment. Where equity settled share based 
payments are granted to the employees of subsidiary companies, the fair value of the award is treated as a capital 
contribution by the Company and the investment in subsidiaries are adjusted to reflect this capital contribution.

The carrying amounts of the Company’s investments are reviewed annually to determine whether there is any indicator 
of impairment. If any such indicator exists, the asset’s recoverable amount is estimated. The recoverable amount is the 
higher of an asset’s fair value less costs to sell or its value-in-use.

An impairment loss is recognised whenever the carrying amount of the investment, or its cash-generating unit, exceeds 
its recoverable amount. Impairment losses are recognised in the profit and loss account.

An impairment loss is reversed when there is an indication that the impairment may no longer exist and there has been a 
change in the estimates used to determine the recoverable amount.

An impairment loss is reversed only to the extent that the asset’s carrying amount does not exceed the carrying amount 
that would have been determined if no impairment loss had been recognised.

(m) Borrowing costs

Borrowing costs are not capitalised; they are recognised in profit or loss in the period in which they are incurred.

(n) Own shares held by ESOT 

Transactions of the Company-sponsored Employee Share Option Trust (ESOT) are treated as being those of the Company 
and are therefore reflected in the Company’s financial statements. In particular, the trust’s purchases and sales of shares 
in the Company are debited and credited directly to equity.

(o) Dividend distribution

Dividend distributions to the Company’s shareholders are recognised as a liability in the Company’s Financial Statements 
in the period in which the dividends are approved by the Company’s shareholders. In respect of interim dividends these 
are recognised once paid.

Strategic ReportGovernanceFinancial Statements200

1. Accounting policies continued
(p) Share based payments

The Company operates a Performance Share Plan for senior executives, which involves equity-settled share based 
payments. 

The awards under the Performance Share Plan are measured at the fair value at the date of grant and are expensed over 
the period to which the performance relates based on the expected outcome of the vesting conditions. At each balance 
sheet date, the entity revises its estimates of the number of options that are expected to vest. It recognises the impact  
of the revision to original estimates, if any, in the Income Statement, with a corresponding adjustment to equity.

The social security contributions payable in connection with the grant of the share options is considered an integral part 
of the grant itself, and the change will be treated as a cash-settled transaction.

(q) Critical accounting policies and key sources of estimation uncertainty

Estimates and accounting judgments are continually evaluated and are based on historical experience and other factors, 
including expectations of future events that are believed to be reasonable under the circumstances.

The preparation of financial statements under IFRS requires management to make assumptions and estimates about 
future events. The resulting accounting estimates will, by definition, differ from the actual results. 

In the course of preparing the Company’s financial statements, no key source of estimation uncertainty has been 
identified. The critical judgements required when preparing the Company’s financial statements are as follows:

Carrying value of investments in subsidiaries

Annually the Directors consider whether there are any indicators of impairment that may suggest that the recoverable 
amount of the Company’s investments in subsidiaries is less than their carrying amount. The assessment of impairment  
indicators requires management to apply judgment in assessing current and forecast trading performance as well as assessing  
the impact of principal risks and uncertainties specific to the investments it holds. Details of the Company’s investments 
are set out in note 4 and in the current year the Directors have concluded that no indicators of impairment existed.

2. Directors’ emoluments

Aggregate amount of Directors’ emoluments

Emoluments of the highest paid Director

2021
 £m

1.5

0.7

2020 
£m

1.7

0.5

For the year ended 31 May 2021 the highest paid Director received Company pension contributions of £0.1m (2020: £nil). 

Additional information on Directors’ emoluments, including details of gains or losses made on the exercise of share 
options in the year and the Directors’ interests in the Group have been included in the Report on Directors’ Remuneration 
on pages 103 to 105.

The Directors are employed by the Company.

3. Dividends 

Amounts recognised as distributions to ordinary shareholders in the year comprise:

Final dividend for the year ended 31 May 2020 of 3.13p (2019: 5.61p) per ordinary share

Interim dividend for the year ended 31 May 2021 of 2.67p (2020: 2.67p) per ordinary share

Proposed final dividend for the year ended 31 May 2021 of 3.42p (2020: 3.13p) per ordinary share

2021 
£m

13.1

11.2

24.3

14.3

2020
 £m

23.5

11.1

34.6

13.1

The proposed final dividends for the years ended 31 May 2020 and 31 May 2021 were / are subject to approval by 
shareholders at the Annual General Meeting and hence have not been included as liabilities in the financial statements  
at 31 May 2020 and 31 May 2021 respectively.

NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021201

4. Investments in subsidiaries

Cost at 1 June 2019

Disposals in the year to 31 May 2020

Cost and net book value at 31 May 2020

Cost and net book value at 31 May 2021

Shares 
£m

103.3

(14.6)

88.7

88.7

Loans 
£m

–

–

–

–

Total 
£m

103.3

(14.6)

88.7

88.7

Details of the Company’s direct subsidiaries at 31 May 2021 are shown below. For a full listing of all company subsidiaries 
see note 29 in the Group’s consolidated financial statements.

Subsidiary companies

Operation 

PZ Cussons (Holdings) Limited

Holding company

Incorporated in:

England

PZ Cussons (International) Limited

Provision of services to Group companies

England

5. Debtors

Non-current – debtors

Amounts owed by Group companies

Current – debtors

Amounts owed by Group companies

Other receivables

Parent  
Company’s 
 interest

Proportion  
of voting  
interest

100%

100%

100%

100%

2021  
£m

(Restated)*  
2020  
£m

89.9

124.9

65.2

3.9

159.0

67.3

3.1

195.3

* 

 Non-current amounts owed by subsidiary companies of £124.9m were previously presented within current receivables in 2020. As explained below in this 
note, these have been reclassified as non-current receivables as the full loan balances are not expected to be repaid within 12 months.

£155.1m (2020: £192.2m) of amounts owed by Group companies are interest bearing and are based on market rates 
of interest. £nil (2020: £nil) of amounts owed by Group companies are non-interest bearing. All of the balances are 
unsecured and are repayable on demand.

Following review, it was identified that amounts owed by Group companies of £89.9m (2020: £124.9m) had previously 
been presented within current assets in error, but should have been presented in non-current assets. Although amounts 
were repayable on demand, there was no expectation that they would be repaid within 12 months and therefore did not 
meet the criteria to be classified as current assets. The prior period Company financial statements have been restated to 
show these balances within non-current assets.

6. Creditors

Due within one year 

Amounts owed to Group companies

Accruals

Due in greater than one year

Bank loans

2021 
£m

2020 
£m

5.8

0.2

6.0

118.0

118.0

4.1

0.4

4.5

127.0

127.0

£nil (2020: £nil) of amounts owed to Group companies are interest bearing and are based on market rates of interest. 
Amounts owed to Group companies are unsecured and have no fixed date of repayment.

Financial instruments and risk management

The Company is exposed to financial risks arising from changes in interest rates. Other financial risks are not 
considered significant.

The financial instruments held by the Company do not, either individually or as a class, create a potentially significant 
exposure to market, credit, liquidity or cash flow interest rate risk.

Strategic ReportGovernanceFinancial Statements202

7. Called up share capital

Allotted, called up and fully paid:

Ordinary Shares:

Ordinary Shares of 1p each

Total called up share capital

2021

2020

Number 
000

Amount
 £m

Number 
000

Amount 
£m

428,725

428,725

4.3

4.3

428,725

428,725

4.3

4.3

8. Share Based Payments
As at 31 May 2021, the Group has two long-term incentive schemes in place - the 2014 Performance Share Plan (‘PSP’) 
and the PZ Cussons plc Long-Term Incentive Plan 2020 (the ‘LTIP 2020’) for main Board Executive Directors and certain 
key senior members of staff. The LTIP 2020 was agreed at the Annual General Meeting on 26 November 2020. All awards 
made in the year ended 31 May 2021 were made from the LTIP 2020. No further awards from the 2014 PSP will be made, 
and the final options granted from this scheme have a vesting date ending in the year to 31 May 2023.

The long-term incentive awards are structured so as to align the incentives of relevant Executives with the long-term 
performance of the business and to motivate and retain key members of staff. The extent to which the performance 
shares awards vest will depend upon the Group’s performance over the three-year period following the award date.  
The fair value of the award is taken as the share price at the date of grant. 

Prior to 31 May 2021, the Group also operated an Executive Share Option Scheme. The final award outstanding in the 
scheme vested in the previous financial year, on 13 June 2019, and the scheme ceased to exist after this award.

The Employee Share Option Trust (‘ESOT’) purchases shares to fund the Schemes. As at 31 May 2021, the ESOT held 
10,291,149 shares in PZ Cussons plc at a book value of £40.0m (2020: £40.0m). The market value of these shares as at 
31 May 2021 was £26.2m (2020: £18.3m).

During the year, the ESOT purchased nil shares (2020: nil). The Trust has waived any entitlement to dividends in respect  
of all the shares it holds. The Trust remains in place to act as a vehicle for the issuance of new shares under the PSP and 
LTIP 2020. 

Performance Shares

Executive Directors and certain senior members of staff are generally eligible to participate in the LTIP 2020, which 
provides for the grant of conditional rights to receive nil-cost shares subject to continued employment over a three-
year vesting period and the satisfaction of certain performance criteria established by the Committee. Details of these 
schemes can be found in the Remuneration Committee Report on page 103.

In the current year, 1,088,829 performance shares awards were granted under the LTIP 2020 scheme. Participants’ awards 
will vest if certain targets are met, as detailed in the Remuneration Committee Report. The following table illustrates the 
movement in options outstanding:

Options outstanding at 1 June 2020

Options issued during the year

Options exercised during the year

Options lapsed during the year

Options outstanding at 31 May 2021

2021 
Number

3,084,167

1,088,829

–

(857,681)

3,315,315

The performance share options outstanding as at 31 May 2021 have vesting periods ending in the financial years as follows:

31 May 2022

31 May 2023

31 May 2024

31 May 2025

2021  
Number

1,172,525

1,068,448

985,200

89,142

NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021203

Restricted Stock

The PZ Cussons plc Long-Term Incentive Plan 2020 (the ‘LTIP 2020’) approved at the Annual General Meeting on 
26 November 2020 permits a portion of the awards for senior employees, but not Executive Directors, to function like 
restricted stock. These share awards will vest in full subject only to continued employment with no performance conditions. 

In the current year, 378,039 restricted stock shares awards were granted under the LTIP 2020 scheme.

Options outstanding at 1 June 2020

Options issued during the year

Options exercised during the year

Options lapsed during the year

Options outstanding at 31 May 2021

2021 
Number

–

378,039

–

(7,243)

370,796

The restricted stock options outstanding as at 31 May 2021 have vesting periods ending in the financial years as follows:

31 May 2022

31 May 2023

31 May 2024

Fair value

2021  
Number

28,311

28,311

314,174

The fair value of the newly issued equity settled options granted during the year was estimated as at the date of the 
grant using the Black-Scholes Model, taking into account the terms and conditions upon which awards were granted. 

The fair value of the awards granted in 2020 was £3.4m based on the market price at the date the units were granted. 
This cost is allocated over the vesting period.

The total cost allocation for all outstanding units in the period was a charge of £0.8m (2020: £nil).

There were no share options exercised during the year.

9. Contingent liabilities and guarantees
The Company is one of a group of guarantors, including other group companies, to a borrowing facility relating to  
loans provided to certain Group UK entities. The amount borrowed under this agreement at 31 May 2021 was £118.0m 
(2020: £127.0m).

10. Events after the reporting period
In late September 2021, the Company was notified of an intention to initiate arbitration in respect of a breach of warranty 
relating to a previous divestment. Based on the information received to date the Company believes that the claim is 
unlikely to succeed but that there is not sufficient information available as yet to conclude that any outflow is remote. 
The Company does not believe that the potential amount of any award can be reasonably estimated at present, given the 
early stage of the claim.

Strategic ReportGovernanceFinancial Statements204

Health & safety
PZ Cussons plc aims to maintain a safe workplace at all locations in which it operates. We continue to ensure that our 
business activities are undertaken in a responsible manner and in accordance with all relevant legislation, and that 
employees at all levels participate in the development, promotion and maintenance of a safe and healthy working 
environment for employees, visitors and the public. The Company employs health & safety specialists and, where 
appropriate, provides on-site medical facilities for employees.

The Company continues to monitor and increase standards of health & safety at work through risk assessment, safety 
audits, formal incident investigation and training. Our investment in plant and equipment enables us to modernise 
designs and operate safer and more efficient processes. Following the outbreak of Covid-19, the Company made 
significant modifications to its facilities and ways of working to ensure the safety of our staff. Such measures have 
included greater support for remote working, social distancing measures in our facilities, enhanced cleaning procedures, 
reduced capacity in our offices, protective screens, testing equipment and the provision of vaccines where appropriate.

Employment and staff development
As a multi-local Group, and particularly bearing in mind our operations in developing countries, we focus resources on 
the employment and development of local staff with the intention of assisting both our operations in those countries 
and the local community. Employees are involved at all levels of decision-making throughout the Group with effective 
communication via regular consultation groups and briefings including Town Halls. Training is vital to ensuring continuous 
improvement in performance and over the past year employees of all grades have received training through a wide range 
of courses.

The employment policies of the Group embody the principles of equal opportunity, training and development and 
rewards appropriate to local markets, and are tailored to meet the needs of its businesses and the areas in which they 
operate. This includes procedures to support the Group’s policy that disabled persons shall be considered for appropriate 
employment and subsequent training and career development. The Company continues to share valuable experience and 
best practice within the Group through employee secondment.

Community and charity
We support a range of charitable causes, both in the UK and overseas, mainly through a UK-based shareholding trust, 
with additional contributions made through staff time and gifts in kind. PZ Cussons plc continues to provide assistance 
and donations to significant global fundraising initiatives and recognises its responsibility to the communities in which it 
operates. We are committed to establishing and maintaining strong relationships with community groups, particularly in 
developing markets.

Auditor
Deloitte LLP has signified its willingness to continue in office and a resolution for its re-appointment as External Auditor 
will be proposed at the forthcoming Annual General Meeting.

Directors’ report of PZ Cussons plc
For the purposes of section 234 of the Companies Act 2006, the Report of the Directors of PZ Cussons plc for the year 
ended 31 May 2021 comprises this page and the information contained in the Report of the Directors on pages 110 
to 115.

NOTES TO THE COMPANY FINANCIAL STATEMENTS CONTINUEDPZ Cussons plc Annual Report and Financial Statements 2021205

FURTHER STATUTORY AND OTHER INFORMATION

Shareholder information and contacts 
Annual General Meeting

The Annual General Meeting 
will be held at 10.30am Tuesday 
23 November 2021 at: Radisson Blu 
Hotel Manchester Airport Chicago 
Ave, Manchester M90 3RA

Financial calendar

The key dates for PZ Cussons’ 
financial calendar are available on  
our website: www.pzcussons.com

Registered office

Registrars

PZ Cussons plc 
Manchester Business Park 
3500 Aviator Way 
Manchester 
M22 5TG

Tel: 0161 435 1000 
www.pzcussons.com

Registered number

Company registration number – 
00019457

Computershare Investor Services Plc 
The Pavilions 
Bridgwater Road 
Bristol 
BS13 8AE

www.computershare.com

Company Secretary

Kevin Massie

Disclaimer

The purpose of this document is to provide information to the members of PZ Cussons plc. This document contains certain statements 
that are forward-looking statements. These statements appear in a number of places throughout this document and include statements 
regarding our intentions, beliefs or current expectations and those of our officers, Directors and employees concerning, among other 
things, our results of operations, financial condition, liquidity, prospects, growth, strategies and the business we operate. By their nature, 
these statements involve uncertainty since future events and circumstances can cause results and developments to differ materially 
from those anticipated. The forward-looking statements reflect knowledge and information available at the date of preparation of this 
document and unless otherwise required by the applicable law the Company undertakes no obligation to update or revise these forward-
looking statements. Nothing in this document should be construed as a profit forecast. The Company and its Directors accept no liability 
to third parties in respect of this document save as would arise under English law.

This report has been printed in the UK using 100% offshore wind electricity sourced from UK wind. 100% of the inks used are vegetable 
oil based, 95% of press chemicals are recycled for further use and, on average 99% of any waste associated with this production will 
be recycled and the remaining 1% used to generate energy. This document is printed on Nautilus Super White paper. This is a premium 
ecological paper with an environmental profile of 100% post-consumer recycled paper with FSC® recycled and EU ecolabel certifications. 
The emissions associated with printing this document have been offset using the Climate Partner Carbon Balance Paper schemes.  
To find out more about the PZ Cusson scheme it has supported, scan the QR code on this page. 

If you have finished reading this report and no longer wish to retain it, please pass it on to other interested readers, or recycle it. Thank you.

This Annual Report is available at www.pzcussons.com

Strategic ReportGovernanceFinancial StatementsPZ Cussons plc 
Manchester Business Park 
3500 Aviator Way 
Manchester M22 5TG