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Rockwell Automation

rok · NYSE Industrials
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Ticker rok
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Sector Industrials
Industry Industrial - Machinery
Employees 10,000+
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FY2013 Annual Report · Rockwell Automation
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2013 Annual Report
and Form 10-K

Making the world more productive and sustainable

1

 
 
 
 
 
 
 
 
 
 
2013 
Financial HigHligHts

Sales

$4,857.0

$6,000.4

$6,259.4

$6,351.9

2010

2011

2012

2013

Segment operating earnings1

Income from continuing operations

Diluted earnings per share from 
continuing operations

Adjusted EPS1

Sales by segment:

Architecture & Software

Control Products & Solutions

Return on Invested Capital1

726.8

440.4

3.05

3.10

2,115.0

2,742.0

22.8 %

1,048.8

697.1

4.79

4.89

2,594.3

3,406.1

31.6%

1,163.9

737.0

5.13

5.29

2,650.4

3,609.0

30.3%

1,236.8

756.3

5.36

5.71

2,682.0

3,669.9

31.4%

(dollars in millions, except per share amounts)

$6,000.4

$6,259.4

$6,351.9

$4,857.0

$5.71

$5.29

$4.89

$3.10

(
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2010

2011

2012

2013

2010

2011

2012

2013

Sales

Control Products & Solutions
Architecture & Software

Adjusted EPS1

31.6%

30.3%

31.4%

$900.5

22.8%

$561.7

$597.6

$410.7

2010

2011

2012

2013

2010

2011

2012

2013

Return on Invested Capital1  

Free Cash Flow1, 2 

 (dollars in millions)

2

1  Segment operating earnings, 

Adjusted EPS, free cash flow and 
return on invested capital are 
non-GAAP financial measures. 
Please see the Form 10-K and 
supplemental section following 
the Form 10-K for definitions and 
calculations of these measures.

2  Free cash flow for both 2011 and 
2010 includes a discretionary pre-
tax contribution of $150 million to 
the company’s U.S. pension trust. 
Free cash flow for 2012 includes a 
discretionary pre-tax contribution 
of $300 million to the company’s  
U. S. pension trust.

 
 
 
Delivering shareowner value begins with 
an unrelenting focus on our customers and 
a commitment to innovation; this is what 
sustains our ability to meet and exceed our 
customers’ expectations today and fuels 
our future growth.

Keith D. Nosbusch

Chairman & CEO

To Our Shareowners:

Fiscal 2013 was another solid year for Rockwell Automation and we’re proud to 

have delivered record results in a low growth environment. On sales of $6.35 
billion, Adjusted EPS1 grew 8 percent to $5.71 and return on invested capital was 
31.4 percent. We expanded segment operating margin almost a full point while 

continuing to invest for growth. 

As the world’s largest company dedicated to industrial automation, we improve 

the standard of living for everyone by making the world more productive and 

sustainable. For decades, our customers have relied on us to help them improve 

their productivity, quality, safety and sustainability. 

With operations in more than 80 countries, our 22,000 talented employees possess 

a deep understanding of global markets and local challenges so they can respond 

to our customers’ changing business needs rapidly, efficiently and effectively.

The results in fiscal 2013 demonstrate the success of our growth and performance 

strategy, especially our ability to execute exceptionally well in all market 

environments. I am proud of our performance and I believe our success is  

fueled by our strategy, deep domain expertise, relentless focus on technology 

innovation and passion for helping our customers succeed.

Our proven track record  
of returning cash to 
shareowners continues:

•  Paid out $679 million of 

cash in dividends and share 
repurchases in fiscal 2013

•  Raised the dividend by 11% 
in fiscal 2013 and another 
12% in the first quarter of 
fiscal 2014 

•  Doubled our dividend per 
share in the last four years 
and returned $2 billion of 
cash to shareowners

3

World’s largest 
company dedicated to 
industrial automation

at a 
glance
80+ countries

20+ 

inDustries

$6.35B 

Fiscal 2013 sales

22,000 

employees

Serving Customers for 110 Years
 ■ technology innovation
 ■ Domain expertise
 ■ culture of integrity & 
corporate responsibility

4

The Right Strategy

While we report our results as two business segments – Control 

Products & Solutions and Architecture & Software – we go to market as 

one business across geographic regions, markets and industries. 

Our products, services and solutions address a broad range of 

challenges in every major industrial sector, from automotive and tire to 

mining and oil and gas, from pharmaceuticals to food and beverage.  

Evidence of the diversification of our served market is our expansion 

into oil and gas. We offered only motor control in this industry a 

decade ago. Now we sell our entire portfolio as oil and gas has grown 

to over 10 percent of our sales.

The automation market will grow in excess of GDP and we believe we 

can grow a point or two above that by expanding our served market 

and gaining share. Based on that, we expect to drive double-digit 

earnings per share growth. 

We are confident that we can deliver an after-tax return on invested 

capital in excess of 20 percent long term. We’ve been tracking well 

above that for several years now. We have proven that we can generate 

strong free cash flow during all phases of an economic cycle. 

I am confident we have the right strategy in place. We expect that 

strategy, combined with our ability to execute exceptionally well, will 

enable us to continue to deliver superior returns to our shareowners.

Growing from a Strong Foundation

We have a strong foundation of competitive differentiation that 

includes our deep domain expertise, a unique market access model 

and three innovative growth platforms – Integrated Architecture, 

Intelligent Motor Control, and Solutions and Services. New growth  

will be built on this strong foundation. 

Our best growth opportunities continue to be in process, OEMs 

(machine builders), emerging markets, safety, and services, and  

we believe we can further expand our offerings and do even more  

for our customers.  

With our strong foundation and ongoing technology innovation, we 

are creating new value for our customers through the convergence 

of contemporary technologies such as cloud computing, big data 

analytics and mobility, with traditional control technologies. 

We are developing a more interconnected production environment that is rich in 

actionable information and opportunities to further optimize plants and supply chain 

networks. We are evolving our Integrated Architecture to deliver this actionable 

information from the large volume of real-time data that we manage in industrial plants. 

We call this evolution Integrated Control and Information. It will create new business 

opportunities for us in areas such as industrial network infrastructure, industrial 

security, remote automation, active energy management and industrial intelligence. 

The evolution of our growth platforms to address these opportunities has helped us 

expand our served market to about $90 billion, an increase of $10 billion over last year.

We believe Integrated Control and Information will accelerate the seamless flow of 

information between a company’s production plants, headquarters, supply chain,  

and customers, leading to The Connected Enterprise. You will read more about this  

later in the report. 

Culture of Integrity

Expanding our 
capabilities

In 2013, we acquired 
the medium voltage 
drives business of Harbin 
Jiuzhou Electric Co., Ltd., 
headquartered in Harbin, 
China. This acquisition 
strengthened our presence 
in the Asia Pacific motor 
control market – the 
world’s largest and fastest 
growing medium voltage 
drives market.

Our culture of integrity is reflected in the choices we make, and I am proud of  

our employees who consistently do the right things, the right way, every day.  

We were honored this year to be named for the fifth time to the Ethisphere Institute’s annual “World’s Most Ethical 

Companies” list. Our commitment to integrity, reflected in how we engage our employees, partners and customers, 

is the cornerstone of everything we do.

As we proudly celebrate our 110th anniversary, we look back on a long history of unwavering customer focus and a 

commitment to technology innovation. Our success is fueled by our employees around the world whose dedication 

has driven our ability to create long-term shareowner value. 

In closing, I want to thank all of our shareowners for the trust you place in us with your investment.

Our support of STEM (science, technology, engineering and math) and 
FIRST (For Inspiration and Recognition of Science and Technology) 
enables youth to expand their capabilities in the disciplines that lie at 
the heart of our ability to innovate and compete globally.

We were honored in 2013 to receive the FIRST Founder’s Award, which 
recognizes an organization or individual for exceptional service in 
advancing the ideals and mission of FIRST.

5

source:  mcKinsey & company

Based on global demographic 
changes, market demands, and 
technology innovation, the time is 
now to connect people, processes, 
data and things. 

ThE CONNECTED ENTERPRISE

A more productive and sustainable world is a world with a higher standard of living and quality of life for everyone. 

The power of automation will turn this aspiration into a reality. Rockwell Automation has long recognized the 

importance and value of connecting independent systems in manufacturing environments to make operations 

more productive. Today, demographic and technology forces are shaping the future of automation. And we are 

well positioned to take advantage of these changes.

Global Demographic Trends

According to research by McKinsey & Company, over the next decade the global population will exceed 7.6 billion. 

More people will exit poverty than have in all of human history. One billion people will enter the middle class with 

60 percent of those in emerging markets, and this expanded middle class will add $8 trillion in consumer spending.  

This new middle class of consumers will demand more:

• 

• 

• 

Cars per capita

Consumer packaged goods

Personal care and healthcare products

These needs will drive an increased demand on manufacturing, resources and infrastructure. Specifically, we will 

see a significant increase in the need for fresh water, raw materials for infrastructure build-out, and energy.

How will these needs be met? The answer is two-fold: capacity expansion and increased productivity. To stay 

globally competitive, our customers will need to become even more efficient and productive.

6

increased Demand on industrial production

global population trends 
increase demand for:
manufacturing

resources

infrastructure

source:  mcKinsey & company

30% 

more Water

80% 

more steel

100% 

more Vehicles

50% 

more energy

annual 
resource 
inVestment

$1t

These global demographic trends, combined with evolving technology, represent significant changes for our customers 

and an important opportunity for Rockwell Automation.

Technology Trends

Industrial automation has reached an inflection point due to the convergence of control and information technologies, 

accelerated by The Internet of Things. 

The Internet of Things describes a world where people, processes, data and things are all connected. It’s happening now. 

Cisco is predicting that connections to the Internet will grow to 50 billion by 2020. 

The Internet of Things promises to create significant new 

opportunities for the industrial sector. Cisco estimates there  

is $14 trillion of potential value at stake, with 27 percent of that 

value in manufacturing. But to capture this value, manufacturing 

must accelerate the adoption of technologies such as 

cloud, mobility, big data analytics and security. We expect 

manufacturing will generate and analyze more data in the  

future than any other sector.

All of these trends accelerate the rise of what we call  

The Connected Enterprise. It involves seamlessly linking a 

company’s plant floor to the enterprise business systems and 

out to the broader supply chain and customers in a way that is 

secure, collaborative and optimized.

Rockwell Automation has long been at the forefront of open 

automation solutions based on standard unmodified Ethernet  

to enable increasing connectivity across the enterprise. 

7

the internet 
of things

$14t value 

at stake

Greatest value 
at stake is in 
manufacturing (27%)

Cloud

Mobility

Big Data Analytics

Smart Things

Security

source:  cisco

We will continue to build our competitive differentiation and leadership in helping our customers realize The 

Connected Enterprise through our strong foundation of technology innovation and domain expertise.

Our vision for the future is already becoming a reality. We believe The Connected Enterprise is critical to the future  

of competitive manufacturing. It solves the key challenges many industrial companies face:

King’s Hawaiian, maker of 
breads and rolls, is maximizing 
the power of Integrated Control 
and Information. Its new facility 
includes multiple production 
lines (built by different machine 
builders) that now have a 
common infrastructure with 
advanced centralized data 
collection capabilities. The lines 
are remotely monitored and 
the entire plant communicates 
via Ethernet. The result is 
improved efficiency, utilization 
and profitability. By deploying 
an Integrated Control and 
Information architecture,  
King’s Hawaiian now has a 
Connected Enterprise.

• 

Too much data and not  

enough information

•  Data trapped in many silos

• 

• 

• 

Rapid market-driven change

Scarce technical expertise

Inability to achieve business goals:

–  Lower total cost of ownership

–  Faster time-to-market

–  Improved asset utilization

–  Improved enterprise risk management

At Rockwell Automation, we are well positioned 

to help customers address all of these challenges 

through the innovation of Integrated Control  

and Information.

8

INTEGRATED CONTROL  
AND INFORMATION

Integrated Control and Information is the next step beyond multidiscipline 

control. Rockwell Automation was the first company to deliver multidiscipline 

control through the integration of discrete, batch and continuous process, 

motion and safety in a common integrated platform – Logix. Powered by 

a secure standard Ethernet infrastructure and contemporary information 

technologies, Integrated Control and Information will extend the impact of 

automation well beyond the traditional control function. We are:

• 

Expanding products, services and solutions to analyze real-time data and 

provide actionable information 

• 

Improving user productivity through tools applicable across our customers’ 

entire automation investment lifecycle

• 

Providing secure, real-time control and information platforms

Critical building blocks  
of Integrated Control  
and Information include:  
•  Networked smart products  
•  Actionable information from  

real-time data  

•  Open, secure standard  
Ethernet network  
infrastructure

During fiscal 2013, we launched new products and services to support The Connected Enterprise and Integrated 

Control and Information:

•  We released smart products such as Ethernet connected PowerFlex® drives that are 

designed with integrated control and information capability

• 

Our Studio 5000™ and VantagePoint® software products significantly enhance 

automation productivity through access to information across our customers’ 

automation investment lifecycle

• 

Security products, reference architecture and an expanded line of Ethernet switches help 

build a common secure Ethernet network infrastructure for industrial applications

• 

Services such as network and security consulting and remote monitoring help our 

customers implement a secure network infrastructure and reduce downtime 

The next wave of investment by industrial companies will be the plant infrastructure to optimize plants and supply 

networks within The Connected Enterprise. We are well positioned to help our customers realize unprecedented 

productivity and efficiency from this investment through Integrated Control and Information products, services  

and solutions enabled by innovative technology and our knowledgeable people.

We are excited about our growth opportunities and our ability to expand the value we provide to our customers  

and shareowners.

9

 
 
 
2013 
oFFicers

Keith D. Nosbusch

Chairman of the Board and  
Chief Executive Officer

Sujeet Chand

Senior Vice President and 
Chief Technology Officer

Kent G. Coppins

Vice President and  
General Tax Counsel

Theodore D. Crandall

Senior Vice President and 
Chief Financial Officer

David M. Dorgan

Vice President  
and Controller

Steven W. Etzel

Vice President  
and Treasurer

Douglas M. Hagerman

Senior Vice President, 
General Counsel  
and Secretary

Frank C. Kulaszewicz

Senior Vice President

10

John P. McDermott

Senior Vice President

John M. Miller

Vice President and  
Chief Intellectual  
Property Counsel

Blake D. Moret

Senior Vice President

Rondi Rohr-Dralle

Vice President,  
Investor Relations and 
Corporate Development

Robert A. Ruff

Senior Vice President

Susan J. Schmitt

Senior Vice President, 
Human Resources

Martin Thomas

Senior Vice President, 
Operations and  
Engineering Services

2013 
BoarD oF Directors

Keith D. Nosbusch

Chairman of the Board and  
Chief Executive Officer

Steven R. Kalmanson

Retired Executive Vice President, 
Kimberly-Clark Corporation

Betty C. Alewine

Retired President and  
Chief Executive Officer, 
COMSAT Corporation

J. Phillip Holloman

President and  
Chief Operating Officer, 
Cintas Corporation

Verne G. Istock

Retired Chairman  
and President,  
Bank One Corporation

Barry C. Johnson, Ph.D.

Retired Dean,  
College of Engineering,  
Villanova University

James P. Keane

President and  
Chief Operating Officer, 
Steelcase, Inc.

Lawrence D. Kingsley

Chairman and  
Chief Executive Officer, 
Pall Corporation

William T. McCormick, Jr.

Retired Chairman and  
Chief Executive Officer, 
CMS Energy Corporation

Donald R. Parfet

Managing Director, 
Apjohn Group, LLC

11

2013 
general inFormation

Rockwell Automation

Global Headquarters 
1201 South Second Street 
Milwaukee, WI 53204 
+1 (414) 382-2000 
www.rockwellautomation.com

Investor Relations

Securities analysts should call: 
Rondi Rohr-Dralle  
Investor Relations 
+1 (414) 382-8510

Corporate Public Relations

Members of the news media should call: 
John A. Bernaden 
Corporate Communications 
+1 (414) 382-2555

Annual Meeting

The company’s annual meeting of shareowners  
will be held at our Global Headquarters,   
1201 South Second Street, Milwaukee, Wisconsin,  
on Tuesday, Feb. 4, 2014, at 5:30 p.m. CST.   
A notice of the meeting and proxy materials will  
be furnished to shareowners in December 2013.

Shareowner Services

Wells Fargo Shareowner Services, our transfer agent 
and registrar, maintains the records for our registered 
shareowners and can help you with a variety of 
shareowner-related services. You can access your 
shareowner account in one of the following three 
ways:

Internet

Log on to www.shareowneronline.com for convenient 
access 24 hours a day, 7 days a week for online services 
including account information, change of address, 
transfer of shares, lost certificates, dividend payment 
elections and additional administrative services.

If you are interested in receiving shareowner 
information electronically, enroll in eDelivery, a self-
service program that provides electronic notification 
and secure access to shareowner communications. To 
enroll, follow the eDelivery enrollment instructions 
when you access your shareowner account via www.
shareowneronline.com

Telephone

Call Wells Fargo Shareowner Services at one  
of the following numbers: 
Inside the United States: (800) 204-7800 
Outside the United States: +1 (651) 450-4064

In Writing

Correspondence about share ownership, dividend 
payments, transfer requirements, change of address, 
lost certificates and account status may be directed to: 

Wells Fargo Shareowner Services 
PO Box 64874 
St. Paul, MN 55164-0874

Shareowners wishing to transfer stock should send 
their written request, stock certificate(s) and other 
required documents to:

Wells Fargo Shareowner Services 
PO Box 64874 
St. Paul, MN 55164-0874

12

Independent Registered Public Accounting Firm

Deloitte & Touche LLP 
555 East Wells Street, Suite 1400 
Milwaukee, WI 53202 

Transfer Agent and Registrar

Wells Fargo Shareowner Services 
PO Box 64874 
St. Paul, MN 55164-0874 
(800) 204-7800 or +1 (651) 450-4064

Stock Exchange

Common Stock (Symbol: ROK) 
New York Stock Exchange

Ombudsman

Questions or concerns about the company’s business 
conduct, including compliance with laws, company 
policies and accounting, internal control or auditing 
matters should be reported to:

Ombudsman 
Rockwell Automation, Inc. 
1201 South Second Street 
Milwaukee, WI 53204 
Telephone: (800) 552-3589 
Fax: +1 (414) 382-8485 
Email: ombudsman@rockwell.com

You may contact the Ombudsman from any computer 
or any device with a Web browser and if you wish 
to remain anonymous, visit the following externally 
hosted website:  
https://rockwellautomationombudsman.alertline.com

Registered or overnight mail should be sent to: 
Wells Fargo Shareowner Services 
1110 Centre Pointe Curve, Suite 101 
Mendota Heights, MN 55120

A copy of our annual report (including Form 10-K) may 
be obtained without charge by writing to: 

Rockwell Automation  
Shareowner Relations  
1201 South Second Street, E-7F19 
Milwaukee, WI 53204

Or call +1 (414) 382-8410. Other investor information 
is available in the Investor Relations section of our 
website at www.rockwellautomation.com

Shareowners needing further assistance should 
contact Rockwell Automation Shareowner Relations 
by telephone at +1 (414) 382-8410 or email at 
shareownerrelations@ra.rockwell.com

Investor Services Program

Under the Wells Fargo Shareowner Services Plus Plan 
for shareowners of Rockwell Automation, shareowners 
of record may select to reinvest all or a part of their 
dividends, to have cash dividends directly deposited 
in their bank accounts and to deposit share certificates 
with the agent for safekeeping. These services are 
all provided without charge to the participating 
shareowner.

In addition, the plan allows participating shareowners 
at their own cost to make optional cash investments 
in any amount from $100 to $100,000 per year or to 
sell all or any part of the shares held in their accounts. 
Participation in the plan is voluntary, and shareowners 
of record may participate or terminate their 
participation at any time. For full details of the program, 
direct inquiries to:

Wells Fargo Shareowner Services 
PO Box 64856 
St. Paul, MN 55164-0856 
(800) 204-7800 or +1 (651) 450-4064 
www.shareowneronline.com

13

FORM 10-K 
rocKWell automation

14

UNITED STATES 
SECURITIES AND EXCHANGE COMMISSION 
Washington, D.C. 20549 
____________ 

Form 10-K 

ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF 
THE SECURITIES EXCHANGE ACT OF 1934 

For the fiscal year ended September 30, 2013 

Commission file number 1-12383 

Rockwell Automation, Inc. 

(Exact name of registrant as specified in its charter) 

Delaware 

(State or other jurisdiction of 

incorporation or organization) 

1201 South 2nd Street 
Milwaukee, Wisconsin 

(Address of principal executive offices) 

25-1797617 

(I.R.S. Employer 

Identification No.) 

53204 

(Zip Code) 

Registrant’s telephone number, including area code: 

 +1 (414) 382-2000 

Securities registered pursuant to Section 12(b) of the Act: 

Title of each class 

Common Stock, $1 Par Value 

Name of each exchange on which registered 

New York Stock Exchange 

Securities registered pursuant to Section 12(g) of the Act: None 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes (cid:1) No (cid:2) 

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes (cid:2) No (cid:1) 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities 
Exchange  Act  of  1934  during  the  preceding  12 months  (or  for  such  shorter  period  that  the  registrant  was  required  to  file  such 
reports), and (2) has been subject to such filing requirements for the past 90 days. Yes (cid:1) No (cid:2) 

Indicate  by  check  mark  whether  the  registrant  has  submitted  electronically  and  posted  on  its  corporate  Web  site,  if  any,  every 
Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months 
(or for such shorter period that the registrant was required to submit and post such files). Yes (cid:1) No (cid:2) 

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will 
not be contained, to the best of registrant’s knowledge, in definitive proxy or information statements incorporated by reference in 
Part III of this Form 10-K or any amendment to this Form 10-K. (cid:1) 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller 
reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 
of the Exchange Act. (Check one): 
Large Accelerated Filer (cid:1) 

Smaller reporting company (cid:2) 

Non-accelerated Filer (cid:2) 

Accelerated Filer (cid:2) 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes (cid:2) No (cid:1) 
The aggregate market value of registrant’s voting stock held by non-affiliates of registrant on March 31, 2013 was approximately $12.0 billion. 

138,660,664 shares of registrant’s Common Stock, par value $1 per share, were outstanding on October 31, 2013. 

Certain  information  contained  in  the  Proxy  Statement  for  the  Annual  Meeting  of  Shareowners  of  registrant  to  be  held  on  February 4, 
2014 is incorporated by reference into Part III hereof. 

DOCUMENTS INCORPORATED BY REFERENCE 

 
 
  
  
  
  
  
  
  
 
  
  
  
  
  
Table of Contents

PART I 

3

ITEM 1 
Business ..................................................................................................................................................................................................................................................................................................4
ITEM 1A 
Risk Factors ......................................................................................................................................................................................................................................................................................6
ITEM 1B  Unresolved Staff Comments ..............................................................................................................................................................................................................................9
ITEM 2 
Properties ..............................................................................................................................................................................................................................................................................................9
ITEM 3 
Legal Proceedings ............................................................................................................................................................................................................................................................10
ITEM 4A 
Executive Offi cers of the Company ...................................................................................................................................................................................................10

PART II 

11

ITEM 5 

Market for the Company’s Common Equity, Related Stockholder Matters
and Issuer Purchases of Equity Securities ...........................................................................................................................................................................11
ITEM 6 
Selected Financial Data ..........................................................................................................................................................................................................................................12
ITEM 7 
Management’s Discussion and Analysis of Financial Condition and Results of Operations ...........12
ITEM 7A  Quantitative and Qualitative Disclosures About Market Risk .............................................................................................................26
ITEM 8 
Financial Statements and Supplementary Data ..........................................................................................................................................................27
Consolidated Balance Sheet ...................................................................................................................................................................................................................................27
Consolidated Statement of Operations ...................................................................................................................................................................................................28
Consolidated Statement of Comprehensive Income ..........................................................................................................................................................28
Consolidated Statement of Cash Flows .................................................................................................................................................................................................29
Consolidated Statement of Shareowners’ Equity ....................................................................................................................................................................30
Notes to Consolidated Financial Statements .................................................................................................................................................................................31
ITEM 9 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.........54
ITEM 9A  Controls and Procedures ......................................................................................................................................................................................................................................54
ITEM 9B  Other Information ................................................................................................................................................................................................................................................................54

PART III 

ITEM 10 
ITEM 11 
ITEM 12 

ITEM 13 
ITEM 14 

PART IV 

Directors, Executive Offi cers and Corporate Governance .......................................................................................................................55
Executive Compensation......................................................................................................................................................................................................................................55
Security Ownership of Certain Benefi cial Owners and Management
and Related Stockholder Matters .........................................................................................................................................................................................................55
Certain Relationships and Related Transactions, and Director Independence ..................................................56
Principal Accountant Fees and Services .................................................................................................................................................................................56

55

57

ITEM 15 
Exhibits and Financial Statement Schedule .......................................................................................................................................................................57
SIGNATURES ..........................................................................................................................................................................................................................................................................................................................61

2

ROCKWELL AUTOMATION, INC. - Form 10-K

   
PART I  

PART I

Forward-Looking Statements

This Annual Report contains statements (including certain projections and 
business trends) that are “forward-looking statements” as defi ned in the 
Private Securities Litigation Reform Act of 1995. Words such as “believe”, 
“estimate”, “project”, “plan”, “expect”, “anticipate”, “will”, “intend” and 
other similar expressions may identify forward-looking statements. Actual 
results may differ materially from those projected as a result of certain 
risks and uncertainties, many of which are beyond our control, including 
but not limited to:

 • macroeconomic factors, including global and regional business conditions, 
the availability and cost of capital, the cyclical nature of our customers’ 
capital spending, sovereign debt concerns and currency exchange rates;
 • laws, regulations and governmental policies affecting our activities in the 

countries where we do business;

 • the successful development of advanced technologies and demand for 

and market acceptance of new and existing products;

 • our ability to address claims by taxing authorities in the various jurisdictions 

where we do business;

 • our ability to attract and retain qualifi ed personnel;
 • our ability to manage costs related to employee retirement and health 

care benefi ts;

 • the uncertainties of litigation, including liabilities related to the safety and 

security of the products, solutions and services we sell;

 • our ability to manage and mitigate the risks associated with our solutions 

and services businesses;

 • a disruption of our distribution channels;
 • the availability and price of components and materials;
 • the successful integration and management of acquired businesses;
 • the successful execution of our cost productivity and globalization 

 • the availability, effectiveness and security of our information technology 

initiatives; and

systems;

 • competitive products, solutions and services and pricing pressures, 
and our ability to provide high quality products, solutions and services;
 • a disruption of our operations due to natural disasters, acts of war, 

strikes, terrorism, social unrest or other causes;

 • intellectual property infringement claims by others and the ability to 

protect our intellectual property;

 • other risks and uncertainties, including but not limited to those detailed 
from time to time in our Securities and Exchange Commission (SEC) fi lings.

These forward-looking statements refl ect our beliefs as of the date of fi ling 
this report. We undertake no obligation to update or revise any forward-
looking statement, whether as a result of new information, future events 
or otherwise. See Item 1A. Risk Factors for more information.

ROCKWELL AUTOMATION, INC. - Form 10-K 3

   
PART I  
ITEM 1 Business

ITEM 1  Business

General

Rockwell Automation, Inc. (the Company or Rockwell Automation) is a 
leading global provider of industrial automation power, control and information 
solutions that help manufacturers achieve a competitive advantage for 
their businesses. Our products and services are designed to meet our 
customers’ needs to reduce total cost of ownership, maximize asset 
utilization, improve time to market and reduce manufacturing business risk.

The Company continues the business founded as the Allen-Bradley Company 
in 1903. The privately-owned Allen-Bradley Company was a leading 
North American manufacturer of industrial automation equipment when 
the former Rockwell International Corporation (RIC) purchased it in 1985.

The Company was incorporated in Delaware in connection with a tax-free 
reorganization completed on December 6, 1996, pursuant to which we 
divested our former aerospace and defense businesses (the A&D Business) 
to The Boeing Company (Boeing). In the reorganization, RIC contributed 
all of its businesses, other than the A&D Business, to the Company and 

distributed all capital stock of the Company to RIC’s shareowners. Boeing 
then acquired RIC. RIC was incorporated in 1928.

As used herein, the terms “we”, “us”, “our”, the “Company” or “Rockwell 
Automation” include subsidiaries and predecessors unless the context 
indicates otherwise. Information included in this Annual Report on Form 10-K 
refers to our continuing businesses unless otherwise indicated.

Whenever an Item of this Annual Report on Form 10-K refers to information 
in our Proxy Statement for our Annual Meeting of Shareowners to be held 
on February 4, 2014 (the Proxy Statement), or to information under specifi c 
captions in Item 7. Management’s Discussion and Analysis of Financial 
Condition and Results of Operations (MD&A), or in Item 8. Financial 
Statements and Supplementary Data (the Financial Statements), the 
information is incorporated in that Item by reference. All date references to 
years and quarters refer to our fi scal year and quarters unless otherwise 
stated.

Operating Segments

We have two operating segments: Architecture & Software and Control 
Products & Solutions. In 2013, our total sales were $6.35 billion. Financial 
information with respect to our operating segments, including their 
contributions to sales and operating earnings for each of the three years 
in the period ended September 30, 2013, is contained under the caption 
Results of Operations in MD&A, and in Note 17 in the Financial Statements.

Our Architecture & Software operating segment is headquartered in Mayfi eld 
Heights, Ohio and Singapore, and our Control Products & Solutions 
operating segment is headquartered in Milwaukee, Wisconsin. Both 
operating segments conduct business globally. Major markets served by 
both segments include transportation, oil and gas, metals, mining, food 
and beverage, and life sciences.

Architecture & Software

Our Architecture & Software operating segment recorded sales of $2.7 billion 
(42 percent of our total sales) in 2013. The Architecture & Software 
segment contains all of the hardware, software and communication 
components of our integrated control and information architecture capable 
of controlling the customer’s industrial processes and connecting with their 
manufacturing enterprise. Architecture & Software has a broad portfolio 
of products, including:

 • Control platforms that perform multiple control disciplines and monitoring 
of applications, including discrete, batch and continuous process, drives 
control, motion control and machine safety control. Products include 
controllers, electronic operator interface devices, electronic input/
output devices, communication and networking products and industrial 
computers. The information-enabled Logix controllers provide integrated 
multi-discipline control that is modular and scalable.

Geographic Information

 • Software products that include confi guration and visualization software 
used to operate and supervise control platforms, advanced process 
control software and manufacturing execution software (MES) that 
enables customers to improve manufacturing productivity and meet 
regulatory requirements.

 • Other products, including rotary and linear motion control products, 

sensors and machine safety components.

Control Products & Solutions

Our Control Products & Solutions operating segment recorded sales of 
$3.7 billion (58 percent of our total sales) in 2013. The Control Products & 
Solutions segment combines a comprehensive portfolio of intelligent 
motor control and industrial control products, application expertise and 
project management capabilities. This comprehensive portfolio includes:

 • Low and medium voltage electro-mechanical and electronic motor starters, 
motor and circuit protection devices, AC/DC variable frequency drives, 
push buttons, signaling devices, termination and protection devices, 
relays, timers and condition sensors.

 • Value-added solutions ranging from packaged solutions such as confi gured 
drives and motor control centers to automation and information solutions 
where we provide design, integration and start-up services for custom-
engineered hardware and software systems primarily for manufacturing 
applications.

 • Services designed to help maximize a customer’s automation investment 
and provide total life-cycle support, including technical support and repair, 
asset management, training and predictive and preventative maintenance.

In 2013, sales to customers in the United States accounted for 50 percent 
of our total sales. Outside the United States, we sell in every region. The 
largest sales outside the United States on a country-of-destination basis 
are in Canada, China, the United Kingdom, Italy, Mexico, Germany, and 

Brazil. See Item 1A. Risk Factors for a discussion of risks associated with 
our operations outside the United States. Sales and property information 
by major geographic area for each of the past three years is contained in 
Note 17 in the Financial Statements.

4

ROCKWELL AUTOMATION, INC. - Form 10-K

PART I  

ITEM 1 Business

Competition

Depending on the product or service involved, our competitors range from 
large diversifi ed corporations that also have business interests outside 
of industrial automation to smaller companies that specialize in niche 
industrial automation products and services. Factors that infl uence our 
competitive position include the breadth of our product portfolio and scope 

of solutions, technology leadership, knowledge of customer applications, 
installed base, distribution network, quality of products and services, global 
presence and price. Our major competitors of both segments include 
Siemens AG, ABB Ltd, Honeywell International Inc., Schneider Electric 
SA and Emerson Electric Co.

Distribution

In the United States, Canada and certain other countries, we sell primarily 
through independent distributors in conjunction with our direct sales force. 
In the remaining countries, we sell through a combination of our direct 
sales force and to a lesser extent, through independent distributors. 

Approximately 70 percent of our global sales are through independent 
distributors. Sales to our largest distributor in 2013, 2012 and 2011 were 
approximately 10 percent of our total sales. The independent distributors 
typically do not carry products that compete with Allen-Bradley® products.

Research and Development

Our  research  and  development  spending  for  the  years  ended 
September 30, 2013, 2012 and 2011 was $260.7 million, $247.6 million, 
and $243.9 million, respectively. While not material to previously issued 
fi nancial statements, we corrected certain amounts previously included 
in our classifi cation of research and development spending for the 

years ended September 30, 2012 and 2011. As a result, our previously 
reported research and development spending amounts for the years 
ended September 30, 2012 and 2011 decreased by $11.5 million and 
$10.5 million, respectively. Customer-sponsored research and development 
was not signifi cant in 2013, 2012 or 2011.

Employees

At September 30, 2013, we had approximately 22,000 employees. Approximately 8,500 were employed in the United States.

Raw Materials and Supplies

We purchase a wide range of equipment, components, fi nished products 
and materials used in our business. The raw materials essential to the 
manufacture of our products generally are available at competitive prices. 
We have a broad base of suppliers and subcontractors. We depend upon 

the ability of our suppliers and subcontractors to meet performance and 
quality specifi cations and delivery schedules. See Item 1A. Risk Factors for 
a discussion of risks associated with our reliance on third party suppliers.

Backlog

Our total order backlog at September 30 was (in millions):

Architecture & Software
Control Products & Solutions

2013
183.8 $

1,091.8  
1,275.6 $

2012
181.4
1,016.4
1,197.8

$

$

Backlog is not necessarily indicative of results of operations for future periods due to the short-cycle nature of most of our sales activities. Backlog 
orders scheduled for shipment beyond 2014 were approximately $136 million as of September 30, 2013.

Environmental Protection Requirements

Information about the effect of compliance with environmental protection requirements and resolution of environmental claims is contained in Note 16 
in the Financial Statements and in Item 3. Legal Proceedings.

Patents, Licenses and Trademarks

We own or license numerous patents and patent applications related to our 
products and operations. Various claims of patent infringement and requests 
for patent indemnifi cation have been made to us. We believe that none of 
these claims or requests will have a material adverse effect on our fi nancial 
condition. While in the aggregate our patents and licenses are important in 
the operation of our business, we do not believe that loss or termination of 
any one of them would materially affect our business or fi nancial condition. 
See Item 1A. Risk Factors for a discussion of risks associated with our 
intellectual property.

The Company’s name and its registered trademark “Rockwell Automation®” 
and other trademarks such as “Allen-Bradley®”, “A-B®” and “PlantPAx Process 
Automation System™” are important to both of our business segments. 
In addition, we own other important trademarks that we use, such as “ICS 
Triplex™” for our control products and systems for industrial automation, 
and “Rockwell Software®” and “FactoryTalk®” for our software offerings.

ROCKWELL AUTOMATION, INC. - Form 10-K 5

 
 
PART I  
ITEM 1A Risk Factors

Seasonality

Our business segments are not subject to signifi cant seasonality. However, the calendarization of our results can vary and may be affected by the 
seasonal spending patterns of our customers due to their annual budgeting processes and their working schedules.

Available Information

We maintain a website at http://www.rockwellautomation.com. Our annual 
reports on Form 10-K, quarterly reports on Form 10-Q, current reports 
on Form 8-K and any amendments to such reports fi led or furnished 
pursuant to Section 13(a) or 15(d) of the Securities Exchange Act of 
1934 (the Exchange Act), as well as our annual report to shareowners 
and Section 16 reports on Forms 3, 4 and 5, are available free of charge 
on this site through the “Investor Relations” link as soon as reasonably 

practicable after we fi le or furnish these reports with the SEC. All reports 
we fi le with the SEC are also available free of charge via EDGAR through 
the SEC’s website at http://www.sec.gov. Our Guidelines on Corporate 
Governance and charters for our Board committees are also available on 
our website. The information contained on and linked from our website 
is not incorporated by reference into this Annual Report on Form 10-K.

ITEM 1A  Risk Factors

In the ordinary course of our business, we face various strategic, operating, 
compliance and fi nancial risks. These risks could have an impact on our 
business, fi nancial condition, operating results and cash fl ows. Our most 
signifi cant risks are set forth below and elsewhere in this Annual Report 
on Form 10-K.

Our Enterprise Risk Management (ERM) process seeks to identify and address 
signifi cant risks. Our ERM process uses the integrated risk framework of 
the Committee of Sponsoring Organizations (COSO) to assess, manage, 
and monitor risks. We believe that risk-taking is an inherent aspect of the 
pursuit of our growth and performance strategy. Our goal is to manage risks 
prudently rather than avoiding risks. We can mitigate risks and their impact 
on the Company only to a limited extent.

A team of senior executives prioritizes identifi ed risks and assigns an 
executive to address each major identifi ed risk area and lead action plans 
to manage risks. Our Board of Directors provides oversight of the ERM 
process and reviews signifi cant identifi ed risks. The Audit Committee also 
reviews signifi cant fi nancial risk exposures and the steps management has 
taken to monitor and manage them. Our other Board committees also play 
a role in risk management, as set forth in their respective charters.

Our goal is to proactively manage risks in a structured approach in conjunction 
with strategic planning, with the intent to preserve and enhance shareowner 
value. However, the risks set forth below and elsewhere in this Annual Report 
on Form 10-K and other risks and uncertainties could cause our results to 
vary materially from recent results or from our anticipated future results and 
could adversely affect our business and fi nancial condition.

Adverse changes in business or industry conditions 
and volatility and disruption of the capital and credit 
markets may result in decreases in our sales and 
profi tability.

We are subject to macroeconomic cycles and when recessions occur, we 
may experience reduced orders, payment delays, supply chain disruptions 
or other factors as a result of the economic challenges faced by our 
customers, prospective customers and suppliers.

Demand for our products is sensitive to changes in levels of industrial 
production and the fi nancial performance of major industries that we 
serve. As economic activity slows, credit markets tighten, or sovereign 
debt concerns linger, companies tend to reduce their levels of capital 
spending, which could result in decreased demand for our products.

6

ROCKWELL AUTOMATION, INC. - Form 10-K

Our ability to access the credit markets, and the related costs of these 
borrowings, is affected by the strength of our credit rating and current 
market conditions. If our access to credit, including the commercial 
paper market, is adversely affected by a change in market conditions 
or otherwise, our cost of borrowings may increase or our ability to fund 
operations may be reduced.

A substantial portion of our sales are to customers 
outside the U.S. and we are subject to the risks of doing 
business in many countries.

We do business in more than 80 countries around the world. Approximately 
50 percent of our sales in 2013 were to customers outside the U.S. In 
addition, many of our manufacturing operations, suppliers and employees 
are located in many places around the world. The future success of 
our business depends in large part on growth in our sales in non-U.S. 
markets. Our global operations are subject to numerous fi nancial, legal 
and operating risks, such as political and economic instability; prevalence 
of corruption in certain countries; enforcement of contract and intellectual 
property rights and compliance with existing and future laws, regulations 
and policies, including those related to tariffs, investments, taxation, trade 
controls, product content and performance, employment and repatriation 
of earnings. In addition, we are affected by changes in foreign currency 
exchange rates, infl ation rates and interest rates.

New legislative and regulatory actions could adversely 
affect our business.

Legislative and regulatory action may be taken in the various countries 
and other jurisdictions where we operate that may affect our business 
activities in these countries or may otherwise increase our costs to do 
business. For example, we are increasingly required to comply with 
various environmental and other material, product, certifi cation, labeling 
and customer requirements. These requirements could increase our 
costs and could potentially have an adverse effect on our ability to ship 
our products into certain jurisdictions.

An inability to respond to changes in customer 
preferences could result in decreased demand for our 
products.

Our success depends in part on our ability to anticipate and offer products 
that appeal to the changing needs and preferences of our customers in the 
various markets we serve. Developing new products requires high levels of 
innovation, and the development process is often lengthy and costly. If we are 
not able to anticipate, identify, develop and market products that respond to 
changes in customer preferences, demand for our products could decline.

Failures or security breaches of our products or 
information technology systems could have an adverse 
effect on our business.

We face the potential harms of natural disasters, 
terrorism, acts of war, international confl icts or other 
disruptions to our operations.

PART I  

ITEM 1A Risk Factors

We rely heavily on information technology (IT) both in our products, solutions 
and services for customers and in our enterprise IT infrastructure in order 
to achieve our business objectives. Government agencies and security 
experts have warned about growing risks of hackers, cyber-criminals, 
malicious insiders and other actors targeting every type of IT system 
including industrial control systems such as those we sell and service 
and corporate enterprise IT systems. These threat actors may engage 
in fraud, theft of confi dential or proprietary information, and sabotage.

Our portfolio of hardware and software products, solutions and services and 
our enterprise IT systems may be vulnerable to damage or intrusion from 
a variety of attacks including computer viruses, worms or other malicious 
software programs. These attacks have sometimes been successful.

Despite the precautions we take, an intrusion or infection of software, 
hardware or a system that we sold or serviced could result in the disruption 
of our customers’ business, loss of proprietary or confi dential information, 
or injuries to people or property. Similarly, an attack on our enterprise IT 
system could result in theft or disclosure of trade secrets or other intellectual 
property or a breach of confi dential customer or employee information. Any 
such events could have an adverse impact on sales, harm our reputation 
and cause us to incur legal liability and increased costs to address such 
events and related security concerns.

We are in the process of developing and directing the implementation of a 
common global Enterprise Resource Planning (ERP) system that is resulting 
in redesigned processes, organization structures, and a common information 
system all with the objective of improving internal control and our ability to 
manage and monitor our global operations. The implementations, which 
were initiated by Rockwell Automation Inc., the U.S. parent company of 
our consolidated group, occurred in many locations in 2007 to 2013, and 
are scheduled to continue into 2015. As the parent company continues 
to drive this implementation, the system and processes may not perform 
as expected or may require more time to implement. This could have an 
adverse effect on our business.

There are inherent risks in our solutions and services 
businesses.

Risks inherent in the sale of solutions and services include assuming greater 
responsibility for successfully delivering projects that meet a particular 
customer specifi cation, including defi ning and controlling contract scope, 
effi ciently executing projects, and managing the performance and quality 
of our subcontractors and suppliers. If we are unable to manage and 
mitigate these risks, we could incur cost overruns, liabilities, and other 
losses that would adversely affect our results of operations.

Our industry is highly competitive.

We face strong competition in all of our market segments in several 
signifi cant respects. We compete based on breadth and scope of our 
product portfolio and solution and service offerings, technology differentiation, 
product performance, quality of our products and services, knowledge of 
integrated systems and applications that address our customers’ business 
challenges, pricing, delivery and customer service. The relative importance 
of these factors differs across the markets and product areas that we serve. 
We seek to maintain acceptable pricing levels by continually developing 
advanced technologies for new products and product enhancements 
and offering complete solutions for our customers’ business problems. 
If we fail to keep pace with technological changes or to provide high 
quality products and services, we may experience price erosion, lower 
sales and margins. We expect the level of competition to remain high in 
the future, which could limit our ability to maintain or increase our market 
share or profi tability.

Natural disasters, acts or threats of war or terrorism, international confl icts, 
political instability and the actions taken by governments could cause damage 
to or disrupt our business operations, our suppliers or our customers, and 
could create economic instability. Although it is not possible to predict such 
events or their consequences, these events could decrease demand for 
our products or make it diffi cult or impossible for us to deliver products.

Intellectual property infringement claims of others and 
the inability to protect our intellectual property rights 
could harm our business and our customers.

Others may assert intellectual property infringement claims against us or our 
customers. We frequently provide a limited intellectual property indemnity 
in connection with our terms and conditions of sale to our customers and 
in other types of contracts with third parties. Indemnifi cation payments 
and legal costs to defend claims could be costly.

In addition, we own the rights to many patents, trademarks, brand 
names and trade names that are important to our business. The inability 
to enforce our intellectual property rights may have an adverse effect on 
our results of operations. Expenses related to enforcing our intellectual 
property rights could be signifi cant.

We must successfully defend any claims from taxing 
authorities to avoid an adverse effect on our tax 
expense and fi nancial position.

We conduct business in many countries, which requires us to interpret the 
income tax laws and rulings in each of those taxing jurisdictions. Due to the 
ambiguity of tax laws among those jurisdictions as well as the subjectivity 
of factual interpretations, our estimates of income tax liabilities may differ 
from actual payments or assessments. Claims by taxing authorities related 
to these differences could have an adverse impact on our operating results 
and fi nancial position.

Our business success depends on attracting and 
retaining qualifi ed personnel while appropriately 
managing costs related to employee benefi ts.

Our success depends in part on the efforts and abilities of our management 
team and key employees. Their skills, experience and industry knowledge 
signifi cantly benefi t our operations and performance. One important 
aspect of attracting and retaining qualifi ed personnel is continuing to offer 
competitive employee retirement and health care benefi ts.

The amount of expenses we record for our defi ned benefi t pension plans 
depends on factors such as changes in market interest rates and the 
value of plan assets. Signifi cant decreases in market interest rates or the 
value of plan assets would increase our expenses. Expenses related to 
employer-funded health care benefi ts continue to increase as well.

Increasing employee benefi t costs or the failure to attract and retain 
members of our management team and key employees could have a 
negative effect on our operating results and fi nancial condition.

Potential liabilities and costs from litigation (including 
asbestos claims and environmental remediation) could 
reduce our profi tability.

Various lawsuits, claims and proceedings have been or may be asserted 
against us relating to the conduct of our business, including those pertaining 
to the safety and security of the products, solutions and services we sell, 
employment, contract matters and environmental remediation.

We have been named as a defendant in lawsuits alleging personal injury as 
a result of exposure to asbestos that was used in certain of our products 
many years ago. Our products may also be used in hazardous industrial 
activities, which could result in product liability claims. The uncertainties 

ROCKWELL AUTOMATION, INC. - Form 10-K 7

PART I  
ITEM 1A Risk Factors

of litigation (including asbestos claims) and the uncertainties related to the 
collection of insurance coverage make it diffi cult to predict the ultimate 
resolution.

Our operations are subject to regulation by various environmental regulatory 
authorities concerned with the impact of the environment on human health, 
the limitation and control of emissions and discharges into the air, ground 
and waters, the quality of air and bodies of water, and the handling, use 
and disposal of specifi ed substances. Environmental laws and regulations 
can be complex and may change. Our fi nancial responsibility to clean up 
contaminated property or for natural resource damages may extend to 
previously owned or used properties, waterways and properties owned by 
unrelated companies or individuals, as well as properties that we currently 
own and use, regardless of whether the contamination is attributable to 
prior owners. We have been named as a potentially responsible party at 
cleanup sites and may be so named in the future, and the costs associated 
with these current and future sites may be signifi cant.

We have, from time to time, divested certain of our businesses. In connection 
with these divestitures, certain lawsuits, claims and proceedings may be 
instituted or asserted against us related to the period that we owned the 
businesses, either because we agreed to retain certain liabilities related 
to these periods or because such liabilities fall upon us by operation of 
law. In some instances, the divested business has assumed the liabilities; 
however, it is possible that we might be responsible to satisfy those liabilities 
if the divested business is unable to do so.

A disruption to our distribution channel could reduce 
our sales.

In the United States and Canada, approximately 90 percent of our sales 
are through distributors. In certain other countries, the majority of our sales 
are also through a limited number of distributors. While we maintain the 
right to appoint new distributors, any unplanned disruption to our existing 
distribution channel could adversely affect our sales. A disruption could 
result from the sale of a distributor to a competitor, fi nancial instability of 
a distributor, or other events.

We rely on vendors to supply equipment, components 
and services, which creates certain risks and 
uncertainties that may adversely affect our business.

Our business requires that we buy equipment, components and services 
including fi nished products, which may include computer chips and 
commodities such as copper, aluminum and steel. Our reliance on suppliers 
involves certain risks, including:

 • poor quality or an insecure supply chain, which could adversely affect 

the reliability and reputation of our products;

 • changes in the cost of these purchases due to infl ation, exchange rates, 

commodity market volatility or other factors;

 • intellectual property risks such as ownership of rights or alleged infringement 

by suppliers;

 • information security risks associated with providing confi dential information 

to suppliers; and

 • shortages of components, commodities or other materials, which could 
adversely affect our manufacturing effi ciencies and ability to make timely 
delivery.

Any of these uncertainties could adversely affect our profi tability and ability 
to compete. We also maintain several single-source supplier relationships, 
because either alternative sources are not available or the relationship is 
advantageous due to performance, quality, support, delivery, capacity, 
or price considerations. Unavailability or delivery delays of single-source 
components or products could adversely affect our ability to ship the 
related products in a timely manner. The effect of unavailability or delivery 
delays would be more severe if associated with our higher volume and 
more profi table products. Even where substitute sources of supply are 
available, qualifying the alternate suppliers and establishing reliable supplies 
could cost more or could result in delays and a loss of sales.

We rely on strategic partners to expand our capabilities 
and to provide more complete automation solutions 
for our customers, which creates certain risks and 
uncertainties that may adversely affect our business.

We have relationships with industry-leading strategic partners that provide 
complementary technology, expertise and thought leadership to enable us 
to enhance automation solutions for our customers. If we fail to maintain or 
manage relationships with these third-party partner companies effectively, 
or these partners are unable or unwilling to perform as expected, our ability 
to execute our business strategy could be negatively affected.

Our competitiveness depends on successfully executing 
our globalization and cost productivity initiatives.

Our globalization strategy includes localization of our products and services to 
be closer to our customers and identifi ed growth opportunities. Localization 
of our products and services includes expanding our capabilities, including 
supply chain and sourcing activities, product design, manufacturing, 
engineering, marketing and sales and support. These activities expose 
us to risks, including those related to political and economic uncertainties, 
transportation delays, labor market disruptions, and challenges to protect 
our intellectual property. In addition, we continue to invest in initiatives to 
reduce our cost structure. The failure to achieve our objectives on these 
initiatives could have an adverse effect on our operating results and 
fi nancial condition.

Risks associated with acquisitions could have an 
adverse effect on us.

We have acquired, and will continue to acquire, businesses in an effort to 
enhance shareowner value. Acquisitions involve risks and uncertainties, 
including:

 • diffi culties in integrating the acquired business, retaining the acquired 
business’ customers, and achieving the expected benefi ts of the 
acquisition, such as sales increases, access to technologies, cost 
savings and increases in geographic or product presence, in the desired 
time frames;

 • loss of key employees of the acquired business;
 • diffi culties implementing and maintaining consistent standards, controls, 

procedures, policies and information systems; and

 • diversion of management’s attention from other business concerns.

Future acquisitions could result in debt, dilution, liabilities, increased 
interest expense, restructuring charges and amortization expenses related 
to intangible assets.

8

ROCKWELL AUTOMATION, INC. - Form 10-K

ITEM 1B  Unresolved Staff Comments

None.

PART I  

ITEM 2 Properties

ITEM 2  Properties

We operate manufacturing facilities in the United States and multiple other countries. Manufacturing space occupied approximately 3.4 million square 
feet, of which 36 percent was in the United States and Canada. Our global headquarters are located in Milwaukee, Wisconsin in a facility that we own. 
We lease the remaining facilities noted below. Most of our facilities are shared by operations in both segments and may be used for multiple purposes 
such as administrative, manufacturing, warehousing and / or distribution.

The following table sets forth information regarding our headquarter locations as of September 30, 2013.

Location
Milwaukee, Wisconsin, United States
Mayfi eld Heights, Ohio, United States
Singapore
Cambridge, Canada
Capelle, Netherlands / Diegem, Belgium
Hong Kong
Weston, Florida, United States

Segment/Region
Global Headquarters and Control Products & Solutions
Architecture & Software
Architecture & Software
Canada
Europe, Middle East and Africa
Asia Pacifi c
Latin America

The following table sets forth information regarding our principal manufacturing locations as of September 30, 2013.

Location
Monterrey, Mexico
Aarau, Switzerland
Twinsburg, Ohio, United States
Mequon, Wisconsin, United States
Cambridge, Canada
Shanghai, China
Singapore
Katowice, Poland
Tecate, Mexico
Ladysmith, Wisconsin, United States
Richland Center, Wisconsin, United States
Jundiai, Brazil

Manufacturing Square Footage
637,000
284,000
257,000
240,000
216,000
196,000
146,000
138,000
135,000
124,000
124,000
94,000

There are no major encumbrances (other than fi nancing arrangements, which in the aggregate are not signifi cant) on any of our plants or equipment. In 
our opinion, our properties have been well maintained, are in sound operating condition and contain all equipment and facilities necessary to operate 
at present levels.

ROCKWELL AUTOMATION, INC. - Form 10-K 9

PART I  
ITEM 3 Legal Proceedings

ITEM 3  Legal Proceedings

Asbestos. We (including our subsidiaries) have been named as a defendant 
in lawsuits alleging personal injury as a result of exposure to asbestos 
that was used in certain components of our products many years ago. 
Currently there are a few thousand claimants in lawsuits that name us 
as defendants, together with hundreds of other companies. In some 
cases, the claims involve products from divested businesses, and we are 
indemnifi ed for most of the costs. However, we have agreed to defend and 
indemnify asbestos claims associated with products manufactured or sold 
by our Dodge mechanical and Reliance Electric motors and motor repair 
services businesses prior to their divestiture by us, which occurred on 
January 31, 2007. We also are responsible for half of the costs and liabilities 
associated with asbestos cases against RIC’s divested measurement and 
fl ow control business. But in all cases, for those claimants who do show 
that they worked with our products or products of divested businesses for 
which we are responsible, we nevertheless believe we have meritorious 
defenses, in substantial part due to the integrity of the products, the 
encapsulated nature of any asbestos-containing components, and the 
lack of any impairing medical condition on the part of many claimants. We 
defend those cases vigorously. Historically, we have been dismissed from 
the vast majority of these claims with no payment to claimants.

We have maintained insurance coverage that we believe covers indemnity 
and defense costs, over and above self-insured retentions, for claims 
arising from our former Allen-Bradley subsidiary. Following litigation against 
Nationwide Indemnity Company (Nationwide) and Kemper Insurance 
(Kemper), the insurance carriers that provided liability insurance coverage 

to Allen-Bradley, we entered into separate agreements on April 1, 2008 
with both insurance carriers to further resolve responsibility for ongoing 
and future coverage of Allen-Bradley asbestos claims. In exchange for a 
lump sum payment, Kemper bought out its remaining liability and has been 
released from further insurance obligations to Allen-Bradley. Nationwide 
entered into a cost share agreement with us to pay the substantial majority 
of future defense and indemnity costs for Allen-Bradley asbestos claims. We 
believe this arrangement will continue to provide coverage for Allen-Bradley 
asbestos claims throughout the remaining life of the asbestos liability.

The uncertainties of asbestos claim litigation make it diffi cult to predict 
accurately the ultimate outcome of asbestos claims. That uncertainty is 
increased by the possibility of adverse rulings or new legislation affecting 
asbestos claim litigation or the settlement process. Subject to these 
uncertainties and based on our experience defending asbestos claims, 
we do not believe these lawsuits will have a material effect on our fi nancial 
condition or results of operations.

Other. Various other lawsuits, claims and proceedings have been or may 
be instituted or asserted against us relating to the conduct of our business, 
including those pertaining to product liability, environmental, safety and 
health, intellectual property, employment and contract matters. Although the 
outcome of litigation cannot be predicted with certainty and some lawsuits, 
claims or proceedings may be disposed of unfavorably to us, we believe 
the disposition of matters that are pending or have been asserted will not 
have a material effect on our fi nancial condition or results of operations.

ITEM 4A  Executive Offi cers of the Company

The name, age, offi ce and position held with the Company and principal occupations and employment during the past fi ve years of each of the executive 
offi cers of the Company as of October 31, 2013 are:

Name, Offi ce and Position, and Principal Occupations and Employment
Keith D. Nosbusch — Chairman of the Board and President and Chief Executive Offi cer
Sujeet Chand — Senior Vice President and Chief Technology Offi cer
Kent G. Coppins — Vice President and General Tax Counsel
Theodore D. Crandall — Senior Vice President and Chief Financial Offi cer
David M. Dorgan — Vice President and Controller
Steven W. Etzel — Vice President and Treasurer
Douglas M. Hagerman — Senior Vice President, General Counsel and Secretary
Frank C. Kulaszewicz — Senior Vice President since April 2011; Vice President and General Manager, Control

and Visualization Business previously

John P. McDermott — Senior Vice President
John M. Miller — Vice President and Chief Intellectual Property Counsel
Blake D. Moret — Senior Vice President since April 2011; Vice President and General Manager, Customer Support

and Maintenance previously

Rondi Rohr-Dralle — Vice President, Investor Relations and Corporate Development since February 2009; Vice President,

Corporate Development previously
Robert A. Ruff — Senior Vice President
Susan J. Schmitt — Senior Vice President, Human Resources
Martin Thomas — Senior Vice President, Operations and Engineering Services

Age
62
55
60
58
49
53
52

49
55
46

50

57
65
50
55

There are no family relationships, as defi ned by applicable SEC rules, between any of the above executive offi cers and any other executive offi cer or 
director of the Company. No offi cer of the Company was selected pursuant to any arrangement or understanding between the offi cer and any person 
other than the Company. All executive offi cers are elected annually.

10

ROCKWELL AUTOMATION, INC. - Form 10-K

ITEM 5 Market for the Company’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities

PART II  

PART II

ITEM 5  Market for the Company’s Common Equity, 

Related Stockholder Matters and Issuer Purchases 
of Equity Securities

Our common stock is listed on the New York Stock Exchange and trades under the symbol “ROK.” On October 31, 2013 there were 21,059 shareowners 
of record of our common stock.

The following table sets forth the high and low sales price of our common stock on the New York Stock Exchange-Composite Transactions reporting 
system during each quarter of our fi scal years ended September 30, 2013 and 2012:

Fiscal Quarters
First
Second
Third
Fourth

$

2013

High
84.80 $
91.99  
91.67  
109.72  

Low
68.30 $
83.58  
80.60  
83.59  

2012

High
78.01 $
84.71  
80.67  
73.98  

Low
53.06
72.21
62.41
61.20

We declare and pay dividends at the sole discretion of our Board of Directors. During 2013 we declared and paid aggregate cash dividends of $1.98 
per common share. During the third quarter of fi scal 2013, we increased our quarterly dividend per common share 11 percent to 52 cents per common 
share effective with the dividend payable in June 2013 ($2.08 per common share annually). During 2012 we declared and paid aggregate cash dividends 
of $1.745 per common share.

The table below sets forth information with respect to purchases made by or on behalf of us of shares of our common stock during the three months 
ended September 30, 2013:

Total Number 
of Shares 
Purchased(1)

Total Number of 
Shares Purchased 
as Part of Publicly 
Announced Plans 
or Programs

Maximum Approx. 
Dollar Value of Shares 
that may yet be 
Purchased Under the 
Plans or Programs(3)
596,817,475
566,069,284
535,149,378

Period
July 1 – 31, 2013
August 1 – 31, 2013
September 1 – 30, 2013
TOTAL
(1)  All of the shares purchased during the quarter ended September 30, 2013 were acquired pursuant to the repurchase program described in (3) below, except for 1,970 shares 

246,700 $
313,500  
294,200  
854,400

246,700 $
315,470  
294,200  
856,370

Average Price 
Paid Per Share(2)
88.45
98.08
105.10
97.72

that were acquired in August 2013 in connection with stock swap exercises of employee stock options.

(2)  Average price paid per share includes brokerage commissions.
(3)  On June 7, 2012, the Board of Directors authorized us to expend up to $1.0 billion to repurchase shares of our common stock. Our repurchase program allows management 
to repurchase shares at its discretion. However, during quarterly “quiet periods,” defined as the period of time from quarter-end until two business days following the furnishing 
of our quarterly earnings results to the SEC on Form 8-K, shares are repurchased at our broker’s discretion pursuant to a share repurchase plan subject to price and volume 
parameters.

ROCKWELL AUTOMATION, INC. - Form 10-K 11

 
 
 
PART II  
ITEM 6 Selected Financial Data

ITEM 6  Selected Financial Data

The following table sets forth selected consolidated fi nancial data of our continuing operations. The data should be read in conjunction with MD&A 
and the Financial Statements. The consolidated statement of operations data for each of the following fi ve years ended September 30, the related 
consolidated balance sheet data and other data have been derived from our audited consolidated fi nancial statements.

$

$

2013

6,351.9 $
60.9  
756.3  

5.43  
5.36  
1.98  

5,844.6 $
179.0  
905.1  
2,585.5  

Year Ended September 30,
2012

2011

2010

2009(a)

6,259.4 $
60.1  
737.0  

6,000.4 $
59.5  
697.1  

4,857.0 $
60.5  
440.4  

5.20  
5.13  
1.745  

4.88  
4.79  
1.475  

3.09  
3.05  
1.22  

5,636.5 $
157.0  
905.0  
1,851.7  

5,284.9 $

4,748.3 $

—  
905.0  
1,748.0  

—  
904.9  
1,460.4  

4,332.5
60.9
217.9

1.54
1.53
1.16

4,305.7
—
904.7
1,316.4

(in millions, except per share data)
Consolidated Statement of Operations Data:
Sales
Interest expense
Income from continuing operations
Earnings per share from continuing operations:

Basic
Diluted

Cash dividends per share
Consolidated Balance Sheet Data:
(at end of period)
Total assets
Short-term debt
Long-term debt
Shareowners’ equity
Other Data:
Capital expenditures
Depreciation
Intangible asset amortization
(a) 

98.0
101.7
32.4
Includes costs of $60.4 million ($41.8 million after tax, or $0.29 per diluted share) related to restructuring actions designed to better align our cost structure with then-current 
economic conditions. The majority of the charges related to severance benefits recognized pursuant to our severance policy and local statutory requirements.

146.2 $
113.8  
31.4  

139.6 $
103.9  
34.7  

120.1 $
96.5  
34.8  

99.4 $
95.7  
31.6  

$

ITEM 7  Management’s Discussion and Analysis of Financial 

Condition and Results of Operations

Results of Operations

Non-GAAP Measures

Overview

The following discussion includes organic sales, total segment operating 
earnings and margin, Adjusted Income, Adjusted EPS, Adjusted Effective Tax 
Rate and free cash fl ow, which are non-GAAP measures. See Supplemental 
Sales Information for a reconciliation of reported sales to organic sales 
and a discussion of why we believe this non-GAAP measure is useful 
to investors. See Results of Operations for a reconciliation of income 
before income taxes to total segment operating earnings and margin and 
a discussion of why we believe these non-GAAP measures are useful to 
investors. See Results of Operations for a reconciliation of income from 
continuing operations, diluted EPS from continuing operations and effective 
tax rate to Adjusted Income, Adjusted EPS and Adjusted Effective Tax 
Rate and a discussion of why we believe these non-GAAP measures are 
useful to investors. See Financial Condition for a reconciliation of cash 
fl ows from operating activities to free cash fl ow and a discussion of why 
we believe this non-GAAP measure is useful to investors.

We are a leading global provider of industrial automation power, control 
and information solutions that help manufacturers achieve a competitive 
advantage for their businesses. Overall demand for our products, solutions 
and services is driven by:

 • investments in manufacturing, including upgrades, modifi cations and 
expansions of existing facilities or production lines, and new facilities 
or production lines;

 • investments in basic materials production capacity, which may be related 

to commodity pricing levels;

 • industry factors that include our customers’ new product introductions, 
demand for our customers’ products or services, and the regulatory and 
competitive environments in which our customers operate;
 • levels of global industrial production and capacity utilization;
 • regional factors that include local political, social, regulatory and economic 

circumstances; and

 • the spending patterns of our customers due to their annual budgeting 

processes and their working schedules.

12

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II  

Long-term Strategy

Our vision of being the most valued global provider of innovative industrial 
automation and information products, solutions and services is supported 
by our growth and performance strategy, which seeks to:

 • achieve growth rates in excess of the automation market by expanding 
our served market and strengthening our competitive differentiation;
 • diversify our sales streams by broadening our portfolio of products, 
solutions and services, expanding our global presence and serving a 
wider range of industries and applications;

 • grow market share by gaining new customers and by capturing a larger 

share of existing customers’ spending;

 • enhance our market access by building our channel capability and 

partner network;

 • make acquisitions that serve as catalysts to organic growth by adding 
complementary technology, expanding our served market, enhancing 
our domain expertise or continuing our geographic diversifi cation;

 • deploy human and fi nancial resources to strengthen our technology 

leadership and our intellectual capital business model;

 • continuously improve quality and customer experience; and
 • drive annual cost productivity.

By implementing the strategy above, we seek to achieve our long-term 
fi nancial goals that include sales growth of 6-8 percent, double-digit EPS 
growth, return on invested capital in excess of 20 percent and free cash 
fl ow equal to about 100 percent of Adjusted Income.

Our customers face the challenge of remaining globally cost competitive 
and automation can help them achieve their productivity and sustainability 
objectives. Our value proposition is to help our customers reduce time 
to market, lower total cost of ownership, improve asset utilization and 
manage enterprise risks.

Differentiation through Technology Innovation and 
Domain Expertise

We seek a technology leadership position in industrial automation. We 
believe that our three platforms - integrated architecture, intelligent motor 
control and solutions and services - provide the foundation for long-term 
sustainable competitive advantage.

Our integrated control and information architecture, with Logix at its core, 
is an important differentiator. We are the only automation provider that 
can support discrete, process, batch, safety, motion and power control 
on the same hardware platform with the same software programming 
environment. Our integrated architecture is scalable with standard open 
communications protocols making it easier for customers to implement 
more cost effectively.

Intelligent motor control is one of our core competencies and an important 
aspect of an automation system. These products and solutions enhance 
the availability, effi ciency and safe operation of our customers’ critical and 
most energy-intensive plant assets. Our intelligent motor control offering 
can be integrated seamlessly with the Logix architecture.

Domain expertise refers to the industry and application knowledge required 
to deliver solutions and services that support customers through the entire 
life cycle of their automation investment. The combination of industry-specifi c 
domain expertise of our people with our innovative technologies enables us 
to help our customers solve their manufacturing and business challenges.

Global Expansion

As the manufacturing world continues to expand, we must be able to meet 
our customers’ needs around the world. We continue to expand our footprint 
in emerging markets. We currently have approximately 60 percent of our 
employees outside the U.S., and 50 percent of our sales outside the U.S.

As we expand in markets with considerable growth potential and shift 
our global footprint, we expect to continue to broaden the portfolio of 
products, solutions and services that we provide to our customers in 
these regions. We have made signifi cant investments to globalize our 
manufacturing, product development and customer facing resources 
in order to be closer to our customers throughout the world. Growth in 
the emerging markets of Asia Pacifi c, including China and India, Latin 
America, Central and Eastern Europe and Africa is projected to exceed 
global Gross Domestic Product (GDP) growth rates, due to higher levels 
of infrastructure investment and the growing middle-class population. We 
believe that increased demand for consumer products in these markets will 
lead to manufacturing investment and provide us with additional growth 
opportunities in the future.

Enhanced Market Access

Over the past decade, our investments in technology and globalization 
have enabled us to expand our addressed market to approximately 
$90 billion. Our process initiative has been the most important contributor 
to this expansion and remains our largest growth opportunity. Logix is 
the technology foundation that enabled us to become an industry leader 
for batch process applications and to compete effectively with traditional 
Distributed Control Systems (DCS) providers for continuous process 
applications. We complement that with a growing global network of 
engineers and partners to provide solutions to process customers.

OEMs represent another area of addressed market expansion and a 
strong growth opportunity. To remain competitive, OEMs need to fi nd the 
optimal balance of machine cost and performance while reducing their 
time to market. Our scalable integrated architecture and intelligent motor 
control offerings, along with design productivity tools and our motion and 
safety products, can assist OEMs in addressing these business needs.

We have developed a powerful network of channel partners, technology 
partners and commercial partners that act as amplifi ers to our internal 
capabilities and enable us to serve our customers’ needs around the world.

Broad Range of Industries Served

We apply our knowledge of manufacturing applications to help customers 
solve their business challenges. We serve customers in a wide range of 
industries, including consumer products, resource-based and transportation.

Our consumer products customers are engaged in the food and beverage, 
home and personal care and life sciences industries. These customers’ 
needs include new capacity, incremental capacity from existing facilities, 
fl exible manufacturing and regulatory compliance. These customers 
operate in an environment where product innovation and time to market 
are critical factors.

We serve customers in resource-based industries, including oil and gas, 
mining, aggregates, cement, metals, energy, pulp and paper and water/
wastewater. Companies in these industries typically invest in capacity 
expansion when commodity prices are relatively high and global demand 
for basic materials is increasing. In addition, there is ongoing investment 
in upgrades of aging automation systems and productivity.

In the transportation industry, factors such as geographic expansion, 
investment in new model introductions and more fl exible manufacturing 
technologies infl uence customers’ automation investment decisions. Our 
sales in transportation are primarily to automotive and tire manufacturers.

Outsourcing and Sustainability Trends

Demand for our products, solutions and services across all industries 
benefi ts from the outsourcing and sustainability needs of our customers. 
Customers increasingly desire to outsource engineering services to achieve 
a more fl exible cost base. Our manufacturing application knowledge 
enables us to serve these customers globally.

ROCKWELL AUTOMATION, INC. - Form 10-K 13

PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

We help our customers meet their sustainability needs pertaining to 
energy effi ciency, environmental and safety goals. Higher energy prices 
have historically caused customers across all industries to invest in more 
energy-effi cient manufacturing processes and technologies, such as 
intelligent motor control and energy effi cient solutions and services. In 
addition, environmental and safety objectives often spur customers to 
invest to ensure compliance and implement sustainable business practices.

Acquisitions

Our acquisition strategy focuses on products, solutions or services that will 
be catalytic to the organic growth of our core offerings. In October 2012, 
we acquired certain assets of the medium voltage drives business of Harbin 
Jiuzhou Electric Co., Ltd., a leading manufacturer of medium voltage 
drives, direct current power supplies, switch gear and wind inverters, 
headquartered in Harbin, China. The acquisition strengthened our presence 
in the Asia-Pacifi c motor control market by adding signifi cant capabilities in 
design, engineering and manufacturing of medium voltage drive products. 
In March 2012, we acquired certain assets and assumed certain liabilities 
of SoftSwitching Technologies Corporation, an industrial power quality 
detection and protection systems provider in the United States. In May 2011, 
we acquired Lektronix Limited and its affi liate, an independent industrial 
automation repair and service provider primarily in Europe and Asia. In 
April 2011, we acquired certain assets and assumed certain liabilities of 
Hiprom (Pty) Ltd and its affi liates, a process control and automation systems 
integrator for the mining and mineral processing industry in South Africa.

We believe the acquired companies will help us expand our served market 
and deliver value to our customers.

Continuous Improvement

Productivity and continuous improvement are important components of our 
culture. We have programs in place that drive ongoing process improvement, 
functional streamlining, material cost savings and manufacturing productivity. 
We are in the process of developing and implementing common global 
processes and an enterprise-wide business system. These are intended 
to improve profi tability that can be used to fund investments in growth 
and to offset infl ation. Our ongoing productivity initiatives target both cost 
reduction and improved asset utilization. Charges for workforce reductions 
and facility rationalization may be required in order to effectively execute 
our productivity programs.

U. S. Industrial Economic Trends

In 2013, sales to U.S. customers accounted for 50 percent of our total 
sales. The various indicators we use to gauge the direction and momentum 
of our U.S. served markets include:

 • The Industrial Production Index (Total Index), published by the Federal 
Reserve, which measures the real output of manufacturing, mining, and 
electric and gas utilities. The Industrial Production Index is expressed as 
a percentage of real output in a base year, currently 2007. Historically 
there has been a meaningful correlation between the changes in the 
Industrial Production Index and the level of automation investment made 
by our U.S. customers in their manufacturing base.

 • The Manufacturing Purchasing Managers’ Index (PMI), published by 
the Institute for Supply Management (ISM), which is an indication of 
the current and near-term state of manufacturing activity in the U.S. 
According to the ISM, a PMI measure above 50 indicates that the U.S. 
manufacturing economy is generally expanding while a measure below 
50 indicates that it is generally contracting.

 • Industrial Equipment Spending, which is an economic statistic compiled 
by the Bureau of Economic Analysis (BEA). This statistic provides insight 
into spending trends in the broad U.S. industrial economy. This measure 
over the longer term has proven to demonstrate a reasonable correlation 
with our domestic growth.

 • Capacity Utilization (Total Industry), which is an indication of plant operating 
activity published by the Federal Reserve. Historically there has been a 
meaningful correlation between Capacity Utilization and levels of U.S. 
industrial production.

The table below depicts the trends in these indicators from fi scal 2011 
to 2013. The PMI increase in the fourth quarter of fi scal 2013 indicates 
expansion in the U.S. manufacturing sector. Industrial Equipment Spending 
and the Industrial Production Index have been gradually improving, while 
Capacity Utilization remained fl at. Stability in both the recently reported 
and forecasted macroeconomic indicators supports our expectation that 
market conditions in the U.S. will remain stable next year. We expect the 
U.S. growth in fi scal 2014 to be about the same as in fi scal 2013.

Fiscal 2013
Quarter ended:

September 2013
June 2013
March 2013
December 2012

Fiscal 2012
Quarter ended:

September 2012
June 2012
March 2012
December 2011

Fiscal 2011
Quarter ended:

September 2011
June 2011
March 2011
December 2010

Note: Economic indicators are subject to revisions by the issuing organizations.

14

ROCKWELL AUTOMATION, INC. - Form 10-K

Industrial 
Production 
Index

99.5
99.0
98.7
97.7

97.1
97.0
96.3
95.1

94.0
92.9
92.6
91.6

Industrial 
Equipment 
Spending
(in billions)

Capacity 
Utilization
(percent)

207.4
199.3
200.1
199.6

195.9
195.5
190.1
196.5

187.1
173.1
171.3
160.9

78.0
77.9
78.0
77.5

77.4
77.7
77.6
77.1

76.7
76.1
76.1
75.6

PMI

56.2
50.9
51.3
50.2

51.6
50.2
53.3
52.9

53.2
55.8
59.3
57.3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II  

Non-U.S. Regional Trends

Summary of Results of Operations

In 2013, sales to non-U.S. customers accounted for 50 percent of our 
total sales. These customers include both indigenous companies and 
multinational companies with expanding global presence. International 
demand, particularly in emerging markets, has historically been driven 
by the strength of the industrial economy in each region, investments in 
infrastructure and expanding consumer markets.

We use changes in Gross Domestic Product (GDP) and Industrial Production 
Index as indicators of the growth opportunities in each region where 
we do business. Outside the U.S., we expect stable underlying market 
conditions. Europe’s macroeconomic conditions are improving but the 
pace of recovery is uncertain given unemployment levels and the impact 
of austerity programs. Asia Pacifi c is expected to return to growth next 
year primarily due to market stabilization in China. We expect our growth 
in Latin America to moderate in fi scal 2014 coming off a very strong year. 
Despite weakness in the past year, we continue to expect that emerging 
markets will be the fastest growing automation markets over the long term.

Despite sluggish market conditions in 2013, we achieved record sales of 
$6,351.9 million with sales growth of 1.5 percent year over year. All regions, 
except for Asia Pacifi c, experienced sales growth year over year, led by 
Latin America with organic sales growth of 12 percent. The end market 
with the strongest sales growth for the year was oil and gas.

Results for our key initiatives were mixed:

 • Sales related to our process initiative were fl at in 2013 compared to 2012.
 • Logix sales increased 4 percent in 2013 compared to 2012.
 • Sales in emerging markets decreased 1 percent in 2013 compared to 

2012, primarily due to weakness in emerging Asia.

In a low growth environment, we were able to expand segment operating 
margin by almost a point while continuing to invest for growth.

The effective tax rate in 2013 was 22.9 percent compared to 23.7 percent 
in 2012. The Adjusted Effective Tax Rate in 2013 was 23.9 percent 
compared to 24.1 percent in 2012. We recognized net discrete tax benefi ts 
of $22.7 million in 2013, primarily related to the favorable resolution of 
tax matters in various global jurisdictions and the retroactive extension 
of the U.S. federal research and development tax credit. We recognized 
net discrete tax benefi ts of $2.1 million in 2012, primarily related to the 
favorable resolution of tax matters in various global jurisdictions.

The following tables refl ect our sales and operating results for the years ended September 30, 2013, 2012 and 2011 (in millions, except per share amounts):

Year Ended September 30,

2013

2012

2011

2,682.0   $
3,669.9  
6,351.9

$

2,650.4   $
3,609.0  
6,259.4

$

2,594.3  
3,406.1  
6,000.4

Sales

Architecture & Software
Control Products & Solutions

TOTAL SALES (A)
Segment operating earnings(1)

Architecture & Software
Control Products & Solutions

$

$

$

759.4   $
477.4  
1,236.8  
(19.3)
(97.2)
(78.5)
(60.9)
980.9  
(224.6)
756.3  
—  

714.4   $
449.5  
1,163.9  
(19.8)
(82.9)
(35.2)
(60.1)
965.9  
(228.9)
737.0  
—  

670.4  
378.4  
1,048.8  
(19.8)
(78.4)
(23.5)
(59.5)
867.6  
(170.5)
697.1  
0.7  

Total segment operating earnings(2) (B)
Purchase accounting depreciation and amortization
General corporate — net
Non-operating pension costs(3)
Interest expense
Income from continuing operations before income taxes (C)
Provision for income taxes
Income from continuing operations
Income from discontinued operations(4)
NET INCOME
Diluted earnings per share:
Continuing operations
Discontinued operations
NET INCOME
ADJUSTED EPS
Diluted weighted average outstanding shares
TOTAL SEGMENT OPERATING MARGIN(2) (B/A)
PRE-TAX MARGIN (C/A)
(1)  See Note 17 in the Condensed Consolidated Financial Statements for the definition of segment operating earnings.
(2)  Total segment operating earnings and total segment operating margin are non-GAAP financial measures. We believe that these measures are useful to investors as measures 
of operating performance. We use these measures to monitor and evaluate the profitability of the company. Our measure of total segment operating earnings and total segment 
operating margin may be different from those used by other companies.

4.79  
0.01  
4.80
4.89  
145.2  
17.5%
14.5%

140.9  
19.5%
15.4%

143.4  
18.6%
15.4%

5.13
$
5.29   $

5.13   $
—  

5.36
$
5.71   $

5.36   $
—  

756.3

737.0

697.8

$
$

$

$

$

$

(3)  Beginning in fiscal 2013, we redefined segment operating earnings to exclude non-operating pension costs. Non-operating pension costs were reclassified to a separate line 
item within the above table for all periods presented. These costs were previously included in segment operating earnings and in general corporate-net. We continue to include 
service cost and amortization of prior service cost in the business segment that incurred the expense as these costs represent the operating cost of providing pension benefits 
to our employees.

(4)  See Note 13 in the Condensed Consolidated Financial Statements for a description of items reported as discontinued operations.

ROCKWELL AUTOMATION, INC. - Form 10-K 15

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Purchase accounting depreciation and amortization and non-operating pension costs are not allocated to our operating segments because these costs 
are excluded from our measurement of each segment’s operating performance for internal purposes. If we were to allocate these costs, we would 
attribute them to each of our segments as follows (in millions):

Purchase accounting depreciation and amortization

Architecture & Software
Control Products & Solutions

Non-operating pension costs
Architecture & Software
Control Products & Solutions

$

Year Ended September 30,
2013

2012

4.0 $

14.3  

27.6  
46.6  

5.0 $

13.8  

11.6  
20.9  

2011

5.5
13.3

11.3
9.9

The increases in non-operating pension costs in both segments in fi scal 2013 were primarily due to the decrease in our U.S. discount rate from 
5.20 percent in 2012 to 4.15 percent in 2013.

Adjusted Income, Adjusted EPS and Adjusted Effective Tax Rate Reconciliation

Adjusted Income, Adjusted EPS and Adjusted Effective Tax Rate are non-
GAAP earnings measures that exclude non-operating pension costs and 
their related income tax effects. We defi ne non-operating pension costs 
as defi ned benefi t plan interest cost, expected return on plan assets, 
amortization of actuarial gains and losses and the impact of any plan 
curtailments or settlements. These components of net periodic benefi t cost 
primarily relate to changes in pension assets and liabilities that are a result 
of market performance; we consider these costs to be unrelated to the 

operating performance of our business. We believe that Adjusted Income, 
Adjusted EPS and Adjusted Effective Tax Rate provide useful information 
to our investors about our operating performance and allow management 
and investors to compare our operating performance period over period. 
Our measures of Adjusted Income, Adjusted EPS and Adjusted Effective 
Tax Rate may be different from measures used by other companies. These 
non-GAAP measures should not be considered a substitute for income 
from continuing operations, diluted EPS and effective tax rate.

The following is a reconciliation of income from continuing operations, diluted EPS from continuing operations, and effective tax rate to Adjusted Income, 
Adjusted EPS and Adjusted Effective Tax Rate for the years ended September 30, 2013, 2012 and 2011 (in millions, except per share amounts):

Year Ended September 30,
2013
756.3   $

$

78.5  
(28.5)
806.3

$
5.36   $
0.55  
(0.20)
5.71
22.9%  
1.0%  

$

23.9%

2012
737.0  
35.2  
(12.6)
759.6

$
$

$

5.13  
0.25  
(0.09)
5.29
23.7%  
0.4%  

24.1%

2011
697.1  
23.5  
(8.5)
712.1

4.79  
0.16  
(0.06)
4.89
19.7%
0.4%
20.1%

Income from continuing operations

Non-operating pension costs, before tax
Tax effect of non-operating pension costs

ADJUSTED INCOME
Diluted EPS from continuing operations

Non-operating pension costs per diluted share, before tax
Tax effect of non-operating pension costs per diluted share

ADJUSTED EPS
Effective tax rate

Tax effect of non-operating pension costs

ADJUSTED EFFECTIVE TAX RATE

$

$
$

$

16

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II  

2013 Compared to 2012

(in millions, except per share amounts)
Sales
Income from continuing operations before income taxes
Diluted earnings per share from continuing operations

Sales

$

2013
6,351.9 $
980.9  
5.36  

2012
6,259.4 $
965.9  
5.13  

Change
92.5
15.0
0.23

Sales in fi scal 2013 increased 1.5 percent compared to 2012. Organic sales increased 1.7 percent. Sales in our solutions and services businesses 
grew 1 percent year over year. Fiscal 2013 year-end backlog in these businesses was 9 percent higher than at the end of last year. Product sales grew 
2 percent year over year. Pricing contributed about 1 percentage point to growth.

The table below presents our sales for the year ended September 30, 2013 by geographic region and the percentage change in sales from the year 
ended September 30, 2012 (in millions, except percentages):

United States
Canada
Europe, Middle East and Africa
Asia Pacifi c
Latin America
TOTAL SALES
(1)  We attribute sales to the geographic regions based upon country of destination.
(2)  Organic sales are sales excluding the effect of changes in currency exchange rates and acquisitions. See Supplemental Sales Information for information on this non-GAAP measure.

4%
1%
—%
(10)%
8%
1%

4%
2%
—%
(10)%
12%
2%

$

$

Year Ended 
September 30, 2013(1)
3,202.9
468.7
1,284.9
851.9
543.5
6,351.9

Change vs. 
Year Ended 
September 30, 2012

Change in Organic 
Sales vs. Year Ended 
September 30, 2012(2)

 • The United States and Canada had solid sales growth with oil and gas being the best performing end markets.
 • EMEA’s sales growth was fl at this year but we continued to outperform the market, especially with OEMs.
 • Asia Pacifi c had a challenging year with sales declines in all countries, except Japan.
 • Latin America was the highest growth region, led by strong growth in Brazil and Mexico.

General Corporate - Net

Income Taxes

General corporate - net expenses were $97.2 million in fi scal 2013 compared 
to $82.9 million in fi scal 2012. The largest contributor to the year-over-year 
increase was higher legacy environmental charges.

Income from Continuing Operations before 
Income Taxes

Income from continuing operations before income taxes increased 2 percent 
from $965.9 million in 2012 to $980.9 million in 2013. The increase was 
primarily due to an increase in segment operating earnings, partially 
offset by higher non-operating pension costs. Total segment operating 
earnings increased 6 percent year over year, primarily due to higher sales 
and strong productivity.

The effective tax rate for 2013 was 22.9 percent compared to 23.7 percent 
in 2012. The 2013 and 2012 effective tax rates were lower than the 
U.S. statutory rate of 35 percent because our sales outside of the U.S. 
benefi ted from lower tax rates. The Adjusted Effective Tax Rate in 2013 
was 23.9 percent compared to 24.1 percent in 2012. We recognized 
net discrete tax benefi ts of $22.7 million in 2013, primarily related to the 
favorable resolution of tax matters in various global jurisdictions and the 
retroactive extension of the U.S. federal research and development tax 
credit. We recognized net discrete tax benefi ts of $2.1 million in 2012, 
primarily related to the favorable resolution of tax matters in various global 
jurisdictions.

See Note 15 in the Financial Statements for a complete reconciliation 
of the United States statutory tax rate to the effective tax rate and more 
information on tax events in 2013 and 2012 affecting the respective tax rates.

Architecture & Software

(in millions, except percentages)
Sales
Segment operating earnings
Segment operating margin

$

2013

2,682.0   $
759.4  

28.3%  

2012

Change

2,650.4   $
714.4  

27.0%  

31.6  
45.0  

1.3 pts

Sales

Operating Margin

Architecture & Software sales increased 1 percent in 2013 compared 
to 2012. Organic sales increased 2 percent, and the effects of currency 
translation reduced sales by 1 percentage point. Pricing contributed about 
1 percentage point to growth during the year. Strong year-over-year sales 
growth in the United States and EMEA was offset by signifi cant declines in 
Asia Pacifi c. Logix sales increased 4 percent in 2013 compared to 2012.

Architecture & Software segment operating earnings increased 6 percent. 
Operating margin expanded 1.3 points to 28.3 percent in 2013 as compared 
to 2012, primarily due to higher sales and strong productivity.

ROCKWELL AUTOMATION, INC. - Form 10-K 17

 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Control Products & Solutions

(in millions, except percentages)
Sales
Segment operating earnings
Segment operating margin

$

2013

3,669.9   $
477.4  

13.0%  

2012

3,609.0   $
449.5  

12.5%  

Change
60.9
27.9

0.5 pts

Sales

Operating Margin

Control Products & Solutions sales increased 2 percent in 2013 compared 
to 2012. Organic sales increased 2 percent. Pricing contributed less than 
1 percentage point to growth during the year. Latin America was the strongest 
performing region for the segment with double-digit year-over-year sales 
growth during the year. The United States and Canada experienced solid 
sales growth in 2013, while Asia Pacifi c reported signifi cant sales declines.

Control Products & Solutions segment operating earnings increased 
6 percent. Operating margin expanded 0.5 point to 13.0 percent in 2013 
as compared to 2012, primarily due to higher sales, strong productivity 
and favorable mix.

2012 Compared to 2011

(in millions, except per share amounts)
Sales
Income from continuing operations
Diluted earnings per share from continuing operations

Sales

$

2012
6,259.4
965.9
5.13

$

2011
6,000.4
867.6
4.79

$

Change
259.0
98.3
0.34

Sales in fi scal 2012 increased 4 percent compared to 2011. Organic sales 
increased 6 percent. Acquisitions contributed 1 percentage point to the 
growth rate and currency translation reduced sales by 3 percentage points. 
Organic sales in our solutions and services businesses grew 12 percent 
year over year, acquisitions contributed 2 percentage points to the increase 
and currency translation reduced sales by 4 percentage points. Year-end 

backlog in these businesses was 7 percent lower than a year ago due to 
an increase in order delays. Product organic sales grew 4 percent year 
over year and currency translation reduced sales by 3 percentage points. 
Volume accounted for substantially all of the organic sales growth during 
the year as pricing contributed less than 1 percentage point to growth.

The table below presents our sales for the year ended September 30, 2012 by geographic region and the percentage change in sales from the year 
ended September 30, 2011 (in millions, except percentages):

$

United States
Canada
Europe, Middle East and Africa
Asia Pacifi c
Latin America
TOTAL SALES
(1)  We attribute sales to the geographic regions based upon country of destination.
(2)  Organic sales are sales excluding the effect of changes in currency exchange rates and acquisitions. See Supplemental Sales Information for information on this non-GAAP measure.

5%
17%
1%
3%
(1)%
4%

5%
20%
6%
5%
8%
6%

$

Year Ended 
September 30, 2012(1)
3,067.3
464.3
1,280.6
942.4
504.8
6,259.4

Change vs. 
Year Ended 
September 30, 2011

Change in Organic 
Sales vs. Year Ended 
September 30, 2011(2)

 • Organic sales growth in the United States was driven by transportation and oil and gas industries, as consumer industries lagged the region growth rate.
 • Strong organic sales growth in Canada refl ected continued strength in the resource-based industries.
 • EMEA’s organic sales growth was driven by strong double digit growth in its emerging markets, particularly in Central and Eastern Europe.
 • Asia Pacifi c organic sales growth was mixed across the countries in the region with mature markets generally outperforming emerging markets and 

Australia experiencing signifi cant sales declines.

 • Organic sales growth in Latin America was driven by strong growth in transportation and oil and gas industries in Mexico, partially offset by year-over-

year declines in Brazil, which is experiencing an economic slowdown.

18

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II  

Income from Continuing Operations

Income Taxes

Income from continuing operations before income taxes increased 11 percent 
from $867.6 million in 2011 to $965.9 million in 2012. The increase was 
predominantly due to increased volume and lower incentive compensation 
expense, partially offset by increased spending to support growth.

The effective tax rate for 2012 was 23.7 percent compared to 19.7 percent 
in 2011. The 2012 and 2011 effective tax rates were lower than the U.S. 
statutory rate of 35 percent because our sales outside of the U.S. benefi ted 
from lower tax rates.

During 2012, we recognized net discrete tax benefi ts of $2.1 million primarily 
related to the favorable resolution of worldwide tax matters. During 2011, 
we recognized net discrete tax benefi ts of $25.0 million related to the 
favorable resolution of worldwide tax matters and the retroactive extension 
of the U.S. federal research credit.

See Note 15 in the Financial Statements for a complete reconciliation 
of the United States statutory tax rate to the effective tax rate and more 
information on tax events in 2012 and 2011 affecting the respective tax rates.

$

2012

2,650.4   $
702.8  

26.5%  

2011

Change

2,594.3   $
659.1  

25.4%  

56.1  
43.7  

1.1 pts

Architecture & Software

(in millions, except percentages)
Sales
Segment operating earnings
Segment operating margin

Sales

Operating Margin

Architecture & Software sales increased 2 percent in 2012. Organic sales 
increased 5 percent, and the effects of currency translation reduced sales 
by 3 percentage points. Pricing contributed less than 1 percentage point to 
growth during the year. Year-over-year organic sales growth in all regions 
other than Canada and EMEA was slightly above the segment average. 
Logix organic sales increased 8 percent in 2012 compared to 2011 and 
currency translation reduced sales by 3 percentage points.

Architecture & Software segment operating earnings increased 7 percent. 
Operating margin expanded 1.1 points to 26.5 percent in 2012 as compared 
to 2011. The increase was predominantly due to volume increases and 
lower incentive compensation expense, partially offset by increased 
spending to support growth.

Control Products & Solutions

(in millions, except percentages)
Sales
Segment operating earnings
Segment operating margin

$

2012

3,609.0   $
428.6  

11.9%  

2011

3,406.1   $
368.5  

10.8%  

Change

202.9  
60.1  

1.1 pts

Sales

Operating Margin

Control Products & Solutions sales increased 6 percent. Organic sales 
increased 8 percent. Acquisitions contributed 1 percentage point to the 
growth rate and currency translation reduced sales by 3 percentage 
points. Pricing contributed less than 1 percentage point to growth during 
the year. Canada was the strongest performing region for the segment 
with double digit year-over-year organic sales growth during the year. 
Year-over-year organic sales growth in Latin America and EMEA was 
slightly above the segment average, while year-over-year organic sales 
growth in the United States and Asia Pacifi c was less than the segment 
average growth rate.

Control Products & Solutions segment operating earnings increased 
16 percent. Operating margin expanded 1.1 points to 11.9 percent in 2012 
as compared to 2011. The increase was predominantly due to volume 
increases and lower incentive compensation expense, partially offset by 
increased spending to support growth.

ROCKWELL AUTOMATION, INC. - Form 10-K 19

 
 
 
 
 
 
 
 
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Financial Condition

The following is a summary of our cash fl ows from operating, investing and fi nancing activities, as refl ected in the Consolidated Statement of Cash 
Flows (in millions):

Cash provided by (used for):

Operating activities
Investing activities
Financing activities
Effect of exchange rate changes on cash

CASH PROVIDED (USED FOR) BY CONTINUING OPERATIONS

The following table summarizes free cash fl ow (in millions):

Cash provided by continuing operating activities
Capital expenditures of continuing operations
Excess income tax benefi t from share-based compensation
FREE CASH FLOW

Our defi nition of free cash fl ow, which is a non-GAAP fi nancial measure, takes 
into consideration capital investments required to maintain the operations 
of our businesses and execute our strategy. Cash provided by continuing 
operating activities adds back non-cash depreciation expense to earnings 
and thus does not refl ect a charge for necessary capital expenditures. Our 
defi nition of free cash fl ow excludes the operating cash fl ows and capital 
expenditures related to our discontinued operations. Operating, investing 
and fi nancing cash fl ows of our discontinued operations are presented 
separately in our statement of cash fl ows. Our accounting for share-based 
compensation requires us to report the related excess income tax benefi t 
as a fi nancing cash fl ow rather than as an operating cash fl ow. We have 
added this benefi t back to our calculation of free cash fl ow in order to 
generally classify cash fl ows arising from income taxes as operating cash 
fl ows. In our opinion, free cash fl ow provides useful information to investors 
regarding our ability to generate cash from business operations that is 
available for acquisitions and other investments, service of debt principal, 
dividends and share repurchases. We use free cash fl ow as one measure 
to monitor and evaluate performance. Our defi nition of free cash fl ow may 
differ from defi nitions used by other companies.

Cash provided by operating activities was $1,014.8 million for the year 
ended September 30, 2013 compared to $718.7 million for the year ended 
September 30, 2012. Free cash fl ow was a source of $900.5 million for the 
year ended September 30, 2013 compared to a source of $597.6 million 
for the year ended September 30, 2012. The increase in the cash fl ow 
provided by operating activities and the increase in free cash fl ow are 
primarily due to a $300 million discretionary pre-tax contribution to our 
U.S. qualifi ed pension trust, partially offset by a related tax benefi t, made 
in 2012 and lower incentive compensation payments in 2013.

We repurchased approximately 4.7 million shares of our common stock 
under our share repurchase program in 2013. The total cost of these shares 
was $401.5 million, of which $6.4 million was recorded in accounts payable 
at September 30, 2013, related to 60,000 shares that did not settle until 
October 2013. In 2012, we repurchased approximately 3.7 million shares 
of our common stock under our share repurchase program. The total cost 
of these shares was $265.3 million, of which $7.6 million was recorded 
in accounts payable at September 30, 2012, related to 110,000 shares 
that did not settle until October 2012. Our decision to repurchase stock 
in 2014 will depend on business conditions, free cash fl ow generation, 
other cash requirements and stock price. At September 30, 2013 we had 
approximately $535.1 million remaining for stock repurchases under our 
existing board authorization. See Part II, Item 5, Market for the Company’s 
Common Equity, Related Stockholder Matters and Issuer Purchases of 
Equity Securities, for additional information regarding share repurchases.

We expect future uses of cash to include working capital requirements, 
capital expenditures, additional contributions to our retirement plans, 
acquisitions of businesses, dividends to shareowners, repurchases of 

Year Ended September 30,

2013

2012

2011

$

$

$

$

1,014.8   $
(256.8)
(454.6)

0.6    

304.0

$

1,014.8   $
(146.2)

31.9    

900.5

$

718.7   $
(503.2)
(282.7)
(16.8)
(84.0) $

718.7   $
(139.6)

18.5    

597.6

$

643.7  
(160.9)
(297.9)
(5.8)
179.1

643.7  
(120.1)
38.1  

561.7

common stock and repayments of debt. We expect capital expenditures 
in 2014 to be about $170 million. We expect to fund future uses of cash 
with a combination of existing cash balances and short-term investments, 
cash generated by operating activities, commercial paper borrowings or 
a new issuance of debt or other securities.

Given our extensive operations outside the U.S., a signifi cant amount of 
our cash, cash equivalents and short-term investments (funds) are held in 
non-U.S. subsidiaries where our undistributed earnings are permanently 
reinvested. Generally, these funds would be subject to U.S. tax if repatriated. 
The percentage of such non-U.S. funds can vary from quarter to quarter 
with an average of approximately 90 percent over the past eight quarters. 
As of September 30, 2013, approximately 90 percent of our funds were 
held in such non-U.S. subsidiaries. We have not encountered and do not 
expect to encounter any diffi culty meeting the liquidity requirements of our 
domestic and international operations.

In addition to cash generated by operating activities, we have access 
to existing fi nancing sources, including the public debt markets and 
unsecured credit facilities with various banks. Commercial paper is 
our principal source of short-term fi nancing. At September 30, 2013, 
commercial paper borrowings outstanding were $179.0 million, with a 
weighted average interest rate of 0.17 percent. At September 30, 2012, 
commercial paper borrowings outstanding were $157.0 million, with a 
weighted average interest rate of 0.27 percent. Our debt-to-total-capital 
ratio was 29.5 percent at September 30, 2013 and 36.4 percent at 
September 30, 2012. The decrease in the debt-to-total-capital ratio is 
primarily due to higher shareowners’ equity resulting from year-end pension 
adjustments for actuarial gains due to increase in the discount rate.

On May 22, 2013, we replaced our former four-year $750.0 million 
unsecured revolving credit facility expiring in March 2015 with a new 
fi ve-year $750.0 million unsecured revolving credit facility expiring in 
May 2018. We can increase the aggregate amount of this credit facility 
by up to $250.0 million, subject to the consent of the banks in the credit 
facility. We did not incur early termination penalties in connection with the 
termination of the former credit facility. We have not borrowed against 
these credit facilities during the years ended September 30, 2013 and 
2012. Borrowings under these credit facilities bear interest based on 
short-term money market rates in effect during the period the borrowings 
are outstanding. The terms of these credit facilities contain covenants 
under which we would be in default if our debt-to-total-capital ratio was 
to exceed 60 percent. Separate short-term unsecured credit facilities of 
approximately $121.6 million at September 30, 2013 were available to 
non-U.S. subsidiaries. Borrowings under our non-U.S. credit facilities 
during fi scal 2013 and 2012 were not signifi cant. We were in compliance 
with all covenants under our credit facilities during the years ended 
September 30, 2013 and 2012. There were no signifi cant commitment fees 
or compensating balance requirements under any of our credit facilities.

20

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II  

Among other uses, we can draw on our credit facility as a standby liquidity 
facility to repay our outstanding commercial paper as it matures. This 
access to funds to repay maturing commercial paper is an important 
factor in maintaining the short-term credit ratings set forth in the table 
below. Under our current policy with respect to these ratings, we expect 

The following is a summary of our credit ratings as of September 30, 2013:

to limit our other borrowings under our credit facility, if any, to amounts 
that would leave enough credit available under the facility so that we 
could borrow, if needed, to repay all of our then outstanding commercial 
paper as it matures.

Credit Rating Agency
Standard & Poor’s
Moody’s
Fitch Ratings

Our ability to access the commercial paper market, and the related costs 
of these borrowings, is affected by the strength of our credit rating and 
market conditions. We have not experienced any diffi culty in accessing 
the commercial paper market to date. If our access to the commercial 
paper market is adversely affected due to a change in market conditions 
or otherwise, we would expect to rely on a combination of available cash 
and our unsecured committed credit facility to provide short-term funding. 
In such event, the cost of borrowings under our unsecured committed 
credit facility could be higher than the cost of commercial paper borrowings.

We regularly monitor the third-party depository institutions that hold our 
cash and cash equivalents and short-term investments. Our emphasis is 
primarily on safety and liquidity of principal and secondarily on maximizing 
yield on those funds. We diversify our cash and cash equivalents and 
short-term investments among counterparties to minimize exposure to 
any one of these entities.

Short Term 
Rating
A-1
P-2
F1

Long Term 
Rating
A
A3
A

Outlook
Stable
Stable
Stable

We enter into contracts to offset changes in the amount of future cash fl ows 
associated with certain third-party sales and intercompany transactions 
denominated in foreign currencies forecasted to occur within the next 
two years and to offset transaction gains or losses associated with some 
of our assets and liabilities that are denominated in currencies other than 
their functional currencies resulting from intercompany loans and other 
transactions with third parties denominated in foreign currencies. Our 
foreign currency forward exchange contracts are usually denominated in 
currencies of major industrial countries. We diversify our foreign currency 
forward exchange contracts among counterparties to minimize exposure 
to any one of these entities.

Cash dividends to shareowners were $276.3 million in 2013 ($1.98 per 
common share), $247.4 million in 2012 ($1.745 per common share) and 
$211.0 million in 2011 ($1.475 per common share). Our quarterly dividend 
rate as of September 30, 2013 is $0.52 per common share ($2.08 per 
common share annually), which is determined at the sole discretion of 
our Board of Directors.

A summary of our projected contractual cash obligations at September 30, 2013 are (in millions):

Payments by Period

$

Thereafter
1,990.6
Long-term debt and interest (a)
78.8
Minimum operating lease payments
Postretirement benefi ts (b)
81.6
—
Pension funding contribution (c)
Purchase obligations (d)
16.9
Other long-term liabilities (e)
—
—
Unrecognized tax benefi ts (f)
TOTAL
2,167.9
(a)  The amounts for long-term debt assume that the respective debt instruments will be outstanding until their scheduled maturity dates. The amounts include interest, but exclude 

Total
2,518.1 $
358.0  
150.2  
41.1  
100.7  
80.9  
53.2  
3,302.2 $

2018
299.9 $
33.7  
12.2  
—  
7.5  
—  
—  
353.3 $

2017
56.9 $
43.1  
12.9  
—  
7.5  
—  
—  
120.4 $

2014
56.9 $
82.0  
15.1  
41.1  
38.4  
8.1  
—  

2015
56.9 $
67.7  
14.6  
—  
20.2  
—  
—  

2016
56.9 $
52.7  
13.8  
—  
10.2  
—  
—  

241.6 $

159.4 $

133.6 $

$

the unamortized discount of $44.9 million. See Note 6 in the Financial Statements for more information regarding our long-term debt.

(b)  Our postretirement plans are unfunded and are subject to change. Amounts reported are estimates of future benefit payments, to the extent estimable.
(c)  Amounts reported for pension funding contributions reflect current estimates of known commitments. Contributions to our pension plans beyond 2014 will depend on future 
investment performance of our pension plan assets, changes in discount rate assumptions and governmental regulations in effect at the time. Amounts subsequent to 2014 
are excluded from the summary above, as these amounts cannot be estimated with certainty. The minimum contribution for our U.S. pension plan as required by the Employee 
Retirement Income Security Act (ERISA) is currently zero. We may make additional contributions to this plan at the discretion of management.
(d)  This item includes long-term obligations under agreements with various service providers and contractual commitments for capital expenditures.
(e)  Other  long-term  liabilities  include  environmental  liabilities,  asset  retirement  obligations  and  indemnifications,  net  of  related  receivables. Amounts  subsequent  to  2014  are 

excluded from the summary above, as we are unable to make a reasonably reliable estimate of when the liabilities will be paid.

(f)  Amount for unrecognized tax benefits includes accrued interest and penalties. We are unable to make a reasonably reliable estimate of when the liabilities for unrecognized tax 

benefits will be settled or paid.

ROCKWELL AUTOMATION, INC. - Form 10-K 21

 
 
 
 
 
 
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

 Supplemental Sales Information

We translate sales of subsidiaries operating outside of the United States 
using exchange rates effective during the respective period. Therefore, 
changes in currency exchange rates affect our reported sales. Sales by 
businesses we acquired also affect our reported sales. We believe that 
organic sales, defi ned as sales excluding the effects of changes in currency 
exchange rates and acquisitions, which is a non-GAAP fi nancial measure, 
provides useful information to investors because it refl ects regional and 
operating segment performance from the activities of our businesses 
without the effect of changes in currency exchange rates and acquisitions. 

We use organic sales as one measure to monitor and evaluate our regional 
and operating segment performance. We determine the effect of changes 
in currency exchange rates by translating the respective period’s sales 
using the same currency exchange rates that were in effect during the 
prior year. When we acquire businesses, we exclude sales in the current 
period for which there are no comparable sales in the prior period. Organic 
sales growth is calculated by comparing organic sales to reported sales 
in the prior year. We attribute sales to the geographic regions based on 
the country of destination.

The following is a reconciliation of our reported sales to organic sales (in millions):

United States
Canada
Europe, Middle East and Africa
Asia Pacifi c
Latin America
TOTAL COMPANY SALES

$

$

United States
Canada
Europe, Middle East and Africa
Asia Pacifi c
Latin America
TOTAL COMPANY SALES

$

$

Sales
3,202.9 $
468.7  
1,284.9  
851.9  
543.5  
6,351.9 $

Sales
3,067.3 $
464.3  
1,280.6  
942.4  
504.8  
6,259.4 $

Year Ended September 30, 2013
Sales Excluding 
Changes in 
Currency

Effect of 
Acquisitions

3,203.7 $
473.1  
1,282.0  
856.1  
562.9  
6,377.8 $

Organic Sales
3,201.6

$

473.1  
1,282.0  
845.4  
562.9  

6,365.0

$

(2.1) $
—    
—    

(10.7)

—    
(12.8) $

Effect of 
Changes in 
Currency
0.8
4.4    
(2.9)
4.2    
19.4    
25.9

$

$

Year Ended September 30, 2012
Sales Excluding 
Changes in 
Currency

Effect of 
Changes in 
Currency

Effect of 
Acquisitions

3.3 $
9.4  
98.3  
11.8  
43.1  
165.9 $

3,070.6 $
473.7  
1,378.9  
954.2  
547.9  
6,425.3 $

Organic Sales
3,068.3

$

473.7  
1,345.8  
952.9  
547.9  

6,388.6

$

(2.3) $
—    

(33.1)
(1.3)

—    
(36.7) $

The following is a reconciliation of our reported sales by operating segment to organic sales (in millions):

Year Ended September 30, 2013
Sales Excluding 
Changes in 
Currency

Effect of 
Changes in 
Currency

Effect of 
Acquisitions

10.7 $
15.2  
25.9 $

2,692.7 $
3,685.1  
6,377.8 $

Organic Sales
2,692.7
3,672.3  
6,365.0

$

$

—   $

(12.8)
(12.8) $

Year Ended September 30, 2012
Sales Excluding 
Changes in 
Currency

Effect of 
Changes in 
Currency

Effect of 
Acquisitions

73.5 $
92.4  
165.9 $

2,723.9 $
3,701.4  
6,425.3 $

Organic Sales
2,723.9
3,664.7  
6,388.6

$

$

—   $

(36.7)
(36.7) $

Year Ended 
September 30, 2012

Year Ended 
September 30, 2011

Year Ended 
September 30, 2012

Year Ended 
September 30, 2011

Sales
3,067.3
464.3
1,280.6
942.4
504.8
6,259.4

Sales
2,917.8
396.2
1,267.6
910.6
508.2
6,000.4

Sales
2,650.4
3,609.0
6,259.4

Sales
2,594.3
3,406.1
6,000.4

Architecture & Software
Control Products & Solutions
TOTAL COMPANY SALES

Architecture & Software
Control Products & Solutions
TOTAL COMPANY SALES

Sales
2,682.0 $
3,669.9  
6,351.9 $

Sales
2,650.4 $
3,609.0  
6,259.4 $

$

$

$

$

22

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II  

Critical Accounting Policies and Estimates

We have prepared the consolidated fi nancial statements in accordance 
with accounting principles generally accepted in the United States, which 
require us to make estimates and assumptions that affect the reported 
amounts of assets and liabilities at the date of the consolidated fi nancial 
statements and revenues and expenses during the periods reported. Actual 
results could differ from those estimates. We believe the following critical 
accounting policies could have the most signifi cant effect on our reported 
results or require subjective or complex judgments by management.

Retirement Benefi ts — Pension

Pension costs and obligations are actuarially determined and are infl uenced 
by assumptions used to estimate these amounts, including the discount 
rate, the expected rate of return on plan assets, the assumed annual 
compensation increase rate, the retirement rate, the mortality rate and 

the employee turnover rate. Changes in any of the assumptions and the 
amortization of differences between the assumptions and actual experience 
will affect the amount of pension expense in future periods.

Our global pension expense in 2013 was $168.1 million compared to 
$104.7 million in 2012. Approximately 77 percent of our 2013 global pension 
expense relates to our U.S. pension plan. The actuarial assumptions used to 
determine our 2013 U.S. pension expense included the following: discount 
rate of 4.15 percent (compared to 5.20 percent for 2012); expected rate of 
return on plan assets of 8.00 percent (compared to 8.00 percent for 2012); 
and an assumed long-term compensation increase rate of 4.00 percent 
(compared to 4.00 percent for 2012).

In 2013, 2012 and 2011, we were not required to make contributions 
to satisfy minimum statutory funding requirements in our U.S. pension 
plans. However, we made voluntary contributions of $300.0 million and 
$150.0 million to our U.S. pension plans in 2012 and 2011, respectively.

The table below presents our estimate of net periodic benefi t cost in 2014 compared to net periodic benefi t cost in 2013 (in millions):

Service cost
Prior service credit amortization
Operating pension cost
Interest cost
Expected return on plan assets
Net actuarial loss amortization
Non-operating pension cost
NET PERIODIC BENEFIT COST

$

$

2014
78.7   $
(2.7)
76.0    
174.4    
(218.1)

99.9    
56.2    

132.2

$

2013
92.1   $
(2.5)
89.6    
160.2    
(226.3)
144.6    
78.5    

168.1

$

Change
(13.4)
(0.2)
(13.6)
14.2  
8.2  
(44.7)
(22.3)
(35.9)

For 2014 our U.S. discount rate will increase to 5.05 percent from 
4.15 percent in 2013. The discount rate was set as of our September 30 
measurement date and was determined by modeling a portfolio of bonds 
that match the expected cash fl ow of our benefi t plans. Our U.S. long-term 
compensation increase rate will decrease to 3.75 percent for 2014 from 
4.00 percent in 2013. We established this rate by analyzing all elements 
of compensation that are pension-eligible earnings.

For 2014 our expected rate of return on U.S. plan assets will decrease to 
7.50 percent from 8.00 percent in 2013, refl ecting lower future expected 
market returns. In estimating the expected return on plan assets, we 
considered actual returns on plan assets over the long term, adjusted for 

forward-looking considerations, such as infl ation, interest rates, equity 
performance and the active management of the plans’ invested assets. 
We also considered our current and expected mix of plan assets in setting 
this assumption. The fi nancial markets produced strong results in 2013. 
The plan’s Debt Securities return exceeded the expected return range in 
2013, as lower market interest rates resulted in higher bond values. The 
plan’s Equity Securities return exceeded the expected return range in 
2013, largely due to higher U.S. equity returns. The actual return for our 
portfolio of U.S. plan assets was approximately 7.30 percent annualized 
for the 15 years ended September 30, 2013, and was approximately 
8.90 percent annualized for the 20 years ended September 30, 2013.

The target allocations and ranges of long-term expected return for our major categories of U.S. plan assets are as follows:

Asset Category
Equity Securities
Debt Securities
Other

Target 
Allocations

55%
40%
5%

Expected Return
9% – 10%
4% – 6%
6% – 11%

The changes in our discount rate and return on plan assets have an inverse relationship with our net periodic benefi t cost. The change in our discount 
rate also has an inverse relationship with our projected benefi t obligation. The change in our compensation increase rate has a direct relationship with 
our net periodic benefi t cost and projected benefi t obligation.

The following chart illustrates the estimated change in projected benefi t obligation and annual net periodic benefi t cost assuming a change of 25 basis 
points in the key assumptions for our U.S. pension plans (in millions):

Discount rate
Return on plan assets
Compensation increase rate

More information regarding pension benefi ts is contained in Note 12 in the Financial Statements.

Pension Benefi ts

Change in 
Projected Benefi t 
Obligation

$

100.9 $

—  
19.0  

Change in 
Net Periodic 
Benefi t Cost
9.6
6.0
4.0

ROCKWELL AUTOMATION, INC. - Form 10-K 23

 
 
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

Revenue Recognition

Litigation, Claims and Contingencies

For approximately 85 percent of our consolidated sales, we record sales 
when all of the following have occurred: an agreement of sale exists; pricing 
is fi xed or determinable; collection is reasonably assured; and product 
has been delivered and acceptance has occurred, as may be required 
according to contract terms, or services have been rendered. Within this 
category, we will at times enter into arrangements that involve the delivery 
of multiple products and/or the performance of services, such as installation 
and commissioning. The timing of delivery, though varied based upon the 
nature of the undelivered component, is generally short-term in nature. For 
these arrangements, revenue is allocated to each deliverable based on that 
element’s relative selling price, provided the delivered element has value to 
customers on a standalone basis and, if the arrangement includes a general 
right of return, delivery or performance of the undelivered items is probable 
and substantially in our control. Relative selling price is obtained from sources 
such as vendor-specifi c objective evidence (VSOE), which is based on the 
separate selling price for that or a similar item, or from third-party evidence 
such as how competitors have priced similar items. If such evidence is not 
available, we use our best estimate of the selling price, which includes various 
internal factors such as our pricing strategy and market factors.

We recognize substantially all of the remainder of our sales as construction-
type contracts using either the percentage-of-completion or completed 
contract methods of accounting. We record sales relating to these contracts 
using the percentage-of-completion method when we determine that 
progress toward completion is reasonably and reliably estimable; we use the 
completed contract method for all others. Under the percentage-of-completion 
method, we recognize sales and gross profi t as work is performed using 
the relationship between actual costs incurred and total estimated costs at 
completion. Under the percentage-of-completion method, we adjust sales 
and gross profi t for revisions of estimated total contract costs or revenue in 
the period the change is identifi ed. We record estimated losses on contracts 
when they are identifi ed.

We use contracts and customer purchase orders to determine the existence of 
an agreement of sale. We use shipping documents and customer acceptance, 
when applicable, to verify delivery. We assess whether the fee is fi xed or 
determinable based on the payment terms associated with the transaction 
and whether the sales price is subject to refund or adjustment. We assess 
collectibility based on the creditworthiness of the customer as determined 
by credit evaluations and analysis, as well as the customer’s payment history.

Returns, Rebates and Incentives

Our primary incentive program provides distributors with cash rebates or 
account credits based on agreed amounts that vary depending on the 
customer to whom our distributor ultimately sells the product. We also offer 
various other incentive programs that provide distributors and direct sale 
customers with cash rebates, account credits or additional products and 
services based on meeting specifi ed program criteria. Certain distributors 
are offered a right to return product, subject to contractual limitations.

We record accruals for customer returns, rebates and incentives at the time 
of revenue recognition based primarily on historical experience. Adjustments 
to the accrual may be required if actual returns, rebates and incentives differ 
from historical experience or if there are changes to other assumptions used 
to estimate the accrual. A critical assumption used in estimating the accrual 
for our primary distributor rebate program is the time period from when 
revenue is recognized to when the rebate is processed. If the time period 
were to change by 10 percent, the effect would be an adjustment to the 
accrual of approximately $10.8 million.

Returns, rebates and incentives are recognized as a reduction of sales if 
distributed in cash or customer account credits. Rebates and incentives 
are recognized in cost of sales for additional products and services to be 
provided. Accruals are reported as a current liability in our balance sheet 
or, where a right of setoff exists, as a reduction of accounts receivable. The 
accrual for customer returns, rebates and incentives was $184.0 million at 
September 30, 2013 and $176.6 million at September 30, 2012, of which 
$8.9 million at September 30, 2013 and $7.9 million at September 30, 2012 
was included as an offset to accounts receivable.

We record liabilities for litigation, claims and contingencies when an obligation 
is probable and when we have a basis to reasonably estimate its value. 
We also record liabilities for environmental matters based on estimates for 
known environmental remediation exposures. The liabilities include expenses 
for sites we currently own or operate or formerly owned or operated and 
third party sites where we were determined to be a potentially responsible 
party. At third-party environmental sites where more than one potentially 
responsible party has been identifi ed, we record a liability for our estimated 
allocable share of costs related to our involvement with the site, as well 
as an estimated allocable share of costs related to the involvement of 
insolvent or unidentifi ed parties. If we determine that recovery from insurers 
or other third parties is probable and a right of setoff exists, we record the 
liability net of the estimated recovery. If we determine that recovery from 
insurers or other third parties is probable, but a right of setoff does not 
exist, we record a liability for the total estimated costs of remediation and a 
receivable for the estimated recovery. At environmental sites where we are 
the only responsible party, we record a liability for the total estimated costs 
of remediation. Ongoing operating and maintenance expenditures included 
in our environmental remediation obligations are discounted to present value 
over the probable future remediation period. Our remaining environmental 
remediation obligations are undiscounted due to subjectivity of timing and/
or amount of future cash payments. Environmental liability estimates may be 
affected by changing determinations of what constitutes an environmental 
exposure or an acceptable level of cleanup. To the extent that the required 
remediation procedures or timing of those procedures change, additional 
contamination is identifi ed, or the fi nancial condition of other potentially 
responsible parties is adversely affected, the estimate of our environmental 
liabilities may change.

Our accrual for environmental matters was $47.5 million, net of $35.1 million 
of related receivables, and $45.2 million, net of $32.1 million of related 
receivables, at September 30, 2013 and 2012, respectively. Our recorded 
liability for environmental matters relates almost entirely to businesses formerly 
owned by us (legacy businesses) for which we retained the responsibility 
to remediate. The nature of our current business is such that the likelihood 
of new environmental exposures that could result in a signifi cant charge to 
earnings is low. As a result of remediation efforts at legacy sites and limited 
new environmental matters, we expect that gradually, over a long period 
of time, our environmental obligations will decline. However, changes in 
required remediation procedures or timing of those procedures at existing 
legacy sites, or discovery of contamination at additional sites, could result 
in increases to our environmental obligations.

Our principal self-insurance programs include product liability where we are 
self-insured up to a specifi ed dollar amount. Claims exceeding this amount 
up to specifi ed limits are covered by insurance policies issued by commercial 
insurers. We estimate the reserve for product liability claims using our 
claims experience for the periods being valued. Adjustments to the product 
liability reserves may be required to refl ect emerging claims experience and 
other factors such as infl ationary trends or the outcome of claims. The 
reserve for product liability claims was $21.0 million and $22.3 million as of 
September 30, 2013 and 2012, respectively.

Various lawsuits, claims and proceedings have been or may be instituted or 
asserted against us relating to the conduct of our business. As described in 
Part I, Item 3. Legal Proceedings, we have been named as a defendant in 
lawsuits alleging personal injury as a result of exposure to asbestos that was 
used in certain components of our products many years ago. See Part I, 
Item 3 for further discussion.

We accrue for costs related to the legal obligation associated with the 
retirement of a tangible long-lived asset that results from the acquisition, 
construction, development or the normal operation of the long-lived asset. 
The obligation to perform the asset retirement activity is not conditional even 
though the timing or method may be conditional. Identifi ed conditional asset 
retirement obligations include asbestos abatement and remediation of soil 
contamination beneath current and previously divested facilities. We estimate 
conditional asset retirement obligations using site-specifi c knowledge and 
historical industry expertise. A signifi cant change in the costs or timing could 
have a signifi cant effect on our estimates. We recorded these liabilities in the 

24

ROCKWELL AUTOMATION, INC. - Form 10-K

ITEM 7 Management’s Discussion and Analysis of Financial Condition and Results of Operations

PART II  

Consolidated Balance Sheet, which totaled $2.3 million and $3.4 million in 
other current liabilities at September 30, 2013 and 2012, respectively, and 
$22.0 million and $22.4 million in other liabilities at September 30, 2013 
and 2012, respectively.

In conjunction with the sale of our Dodge mechanical and Reliance Electric 
motors and motor repair services businesses, we agreed to indemnify 
Baldor Electric Company for costs and damages related to certain legacy 
legal, environmental and asbestos matters of these businesses arising 
before January 31, 2007, for which the maximum exposure is capped at 
the amount received for the sale. We estimate the potential future payments 
we could incur under these indemnifi cations may approximate $11.4 million, 
of which $0.3 million and $1.6 million has been accrued in other current 
liabilities at September 30, 2013 and 2012, respectively, and $9.2 million 
and $8.8 million has been accrued in other liabilities at September 30, 2013 
and 2012, respectively. A signifi cant change in the costs or timing could 
have a signifi cant effect on our estimates.

More information regarding litigation, claims and contingencies is contained 
in Note 16 in the Financial Statements.

Income Taxes

We operate in numerous taxing jurisdictions and are subject to regular 
examinations by U.S. Federal, state and non-U.S. taxing authorities. 
Additionally, we have retained tax liabilities and the rights to tax refunds in 
connection with various divestitures of businesses in prior years. Our income 
tax positions are based on research and interpretations of the income tax 
laws and rulings in each of the jurisdictions in which we do business. Due 
to the subjectivity of interpretations of laws and rulings in each jurisdiction, 
the differences and interplay in tax laws between those jurisdictions as well 
as the inherent uncertainty in estimating the fi nal resolution of complex tax 
audit matters, our estimates of income tax liabilities may differ from actual 
payments or assessments.

While we have support for the positions we take on our tax returns, taxing 
authorities may assert interpretations of laws and facts and may challenge 
cross jurisdictional transactions. Cross jurisdictional transactions between 
our subsidiaries involving the transfer price for products, services, and/or 
intellectual property as well as various U.S. state tax matters comprise our 
more signifi cant income tax exposures. The gross liability for unrecognized 
tax benefi ts, excluding interest and penalties, was recorded in other liabilities 
in the Consolidated Balance Sheet in the amount of $40.8 million and 

$70.3 million at September 30, 2013 and 2012, respectively, of which the 
entire amount would reduce our effective tax rate if recognized. Accrued 
interest and penalties related to unrecognized tax benefi ts were $12.4 million 
and $20.1 million at September 30, 2013 and 2012, respectively. We 
recognize interest and penalties related to unrecognized tax benefi ts in the 
income tax provision. If the unrecognized tax benefi ts were recognized, 
the net impact on our income tax provision, including the recognition of 
interest and penalties and offsetting tax assets, would be $27.1 million as of 
September 30, 2013. We believe it is reasonably possible that the amount 
of gross unrecognized tax benefi ts could be reduced by up to $16.4 million 
in the next 12 months as a result of the resolution of tax matters in various 
global jurisdictions and the lapses of statutes of limitations.

We recorded a valuation allowance for a portion of our deferred tax assets 
related to net operating loss, tax credit, and capital loss carryforwards 
(Carryforwards) and certain temporary differences in the amount of 
$28.3 million at September 30, 2013 and $31.8 million at September 30, 2012 
based on the projected profi tability of the entity in the respective tax 
jurisdiction. The valuation allowance is based on an evaluation of the 
uncertainty that the Carryforwards and certain temporary differences will 
be realized. Our income would increase if we determine we will be able to 
use more Carryforwards or certain temporary differences than currently 
expected. Conversely, our income would decrease if we determine we are 
unable to realize our deferred tax assets in the future.

Our consolidated fi nancial statements provide for tax liability on undistributed 
earnings of our subsidiaries that will be repatriated to the U.S. As of 
September 30, 2013, we have not provided U.S. deferred taxes for 
$2,427.0 million of such earnings, since these earnings have been, and under 
current plans will continue to be, permanently reinvested outside the U.S.

At the end of each interim reporting period, we estimate a base effective 
tax rate that we expect for the full fi scal year based on our most recent 
forecast of pretax income, permanent book and tax differences and 
global tax planning strategies. We use this base rate to provide for income 
taxes on a year-to-date basis, excluding the effect of signifi cant unusual 
or extraordinary items and items that are reported net of their related tax 
effects. We record the tax effect of signifi cant unusual or extraordinary 
items and items that are reported net of their tax effects in the period in 
which they occur.

More information regarding income taxes is contained in Note 15 in the 
Financial Statements.

Recent Accounting Pronouncements

See Note 1 in the Financial Statements regarding recent accounting pronouncements.

ROCKWELL AUTOMATION, INC. - Form 10-K 25

PART II  
ITEM 7A Quantitative and Qualitative Disclosures About Market Risk

ITEM 7A  Quantitative and Qualitative Disclosures 

About Market Risk

We are exposed to market risk during the normal course of business from changes in foreign currency exchange rates and interest rates. We manage 
exposure to these risks through a combination of normal operating and fi nancing activities and derivative fi nancial instruments in the form of foreign 
currency forward exchange contracts. We sometimes use interest rate swap contracts to manage the balance of fi xed and fl oating rate debt.

Foreign Currency Risk

We are exposed to foreign currency risks that arise from normal business 
operations. These risks include the translation of local currency balances 
of foreign subsidiaries, transaction gains and losses associated with 
intercompany loans with foreign subsidiaries and transactions denominated 
in currencies other than a location’s functional currency. Our objective is 
to minimize our exposure to these risks through a combination of normal 
operating activities and the use of foreign currency forward exchange 
contracts. Contracts are usually denominated in currencies of major 
industrial countries. The fair value of our foreign currency forward exchange 
contracts is an asset of $10.6 million and a liability of $11.7 million at 
September 30, 2013. We enter into these contracts with major fi nancial 
institutions that we believe to be creditworthy.

We do not enter into derivative fi nancial instruments for speculative purposes. 
In 2013 and 2012, the relative strengthening of the U.S. dollar against 
foreign currencies had an unfavorable impact on our sales and results of 
operations. While future changes in foreign currency exchange rates are 
diffi cult to predict, our sales and profi tability may be adversely affected if 
the U.S. dollar further strengthens relative to 2013 levels.

Certain of our locations have assets and liabilities denominated in currencies 
other than their functional currencies. We enter into foreign currency 

Interest Rate Risk

forward exchange contracts to offset the transaction gains or losses 
associated with some of these assets and liabilities. For such assets and 
liabilities without offsetting foreign currency forward exchange contracts, 
a 10 percent adverse change in the underlying foreign currency exchange 
rates would reduce our pre-tax income by approximately $15 million.

We record all derivatives on the balance sheet at fair value regardless of 
the purpose for holding them. The use of these contracts allows us to 
manage transactional exposure to exchange rate fl uctuations as the gains 
or losses incurred on the foreign currency forward exchange contracts will 
offset, in whole or in part, losses or gains on the underlying foreign currency 
exposure. Derivatives that are not designated as hedges for accounting 
purposes are adjusted to fair value through earnings. For derivatives 
that are hedges, depending on the nature of the hedge, changes in fair 
value are either offset by changes in the fair value of the hedged assets, 
liabilities or fi rm commitments through earnings or recognized in other 
comprehensive loss until the hedged item is recognized in earnings. We 
recognize the ineffective portion of a derivative’s change in fair value in 
earnings immediately. The ineffective portion was not signifi cant in 2013 
and 2012. A hypothetical 10 percent adverse change in underlying foreign 
currency exchange rates associated with these contracts would not be 
signifi cant to our fi nancial condition or results of operations.

In addition to existing cash balances and cash provided by normal 
operating activities, we use a combination of short-term and long-term 
debt to fi nance operations. We are exposed to interest rate risk on certain 
of these debt obligations.

Our short-term debt obligations relate to commercial paper borrowings 
and bank borrowings. Commercial paper borrowings outstanding at 
September 30, 2013 were $179.0 million with remaining maturities of fi ve 
days at a weighted average interest rate of 0.17 percent. Commercial paper 
borrowings at September 30, 2012 were $157.0 million with remaining 
maturities of six days at a weighted average interest rate of 0.27 percent. 
As these obligations mature, we issued, and anticipate continuing to issue, 
additional short-term commercial paper obligations to refi nance all or part 
of these borrowings. Changes in market interest rates on commercial paper 

borrowings affect our results of operations. In 2013 and 2012, a 100 basis 
point increase in average market interest rates would have increased our 
interest expense by $2.1 million and $2.7 million, respectively.

We had outstanding fi xed rate long-term debt obligations with a carrying 
value of $905.1 million at September 30, 2013 and $905.0 million at 
September 30, 2012. The fair value of this debt was $1,072.2 million at 
September 30, 2013 and $1,187.9 million at September 30, 2012. The 
potential reduction in fair value on such fi xed-rate debt obligations from 
a hypothetical 10 percent increase in market interest rates would not be 
material to the overall fair value of the debt. We currently have no plans 
to repurchase our outstanding fi xed-rate instruments before their maturity 
and, therefore, fl uctuations in market interest rates would not have an 
effect on our results of operations or shareowners’ equity.

26

ROCKWELL AUTOMATION, INC. - Form 10-K

ITEM 8 Financial Statements and Supplementary Data

PART II  

ITEM 8  Financial Statements and Supplementary Data

Consolidated Balance Sheet

(in millions)
ASSETS
Current assets:

Cash and cash equivalents
Short-term investments
Receivables
Inventories
Deferred income taxes
Other current assets
Total current assets

Property, net
Goodwill
Other intangible assets, net
Deferred income taxes
Other assets
TOTAL
LIABILITIES AND SHAREOWNERS’ EQUITY
Current liabilities:
Short-term debt
Accounts payable
Compensation and benefi ts
Advance payments from customers and deferred revenue
Customer returns, rebates and incentives
Other current liabilities
Total current liabilities

Long-term debt
Retirement benefi ts
Other liabilities
Commitments and contingent liabilities (Note 16)
Shareowners’ equity:

Common stock (shares issued: 181.4)
Additional paid-in capital
Retained earnings
Accumulated other comprehensive loss
Common stock in treasury, at cost (shares held: 2013, 42.5; 2012, 41.6)

Total shareowners’ equity

TOTAL
See Notes to Consolidated Financial Statements.

September 30,
2013

2012

1,200.9   $
372.7    
1,186.1    
615.4    
189.5    
115.3    
3,679.9    
616.0    
1,023.0    
212.8    
147.3    
165.6    

5,844.6

$

179.0   $
546.7    
236.8    
210.9    
175.1    
196.2    
1,544.7    
905.1    
595.9    
213.4    

181.4    
1,456.0    
4,333.4    
(817.7)
(2,567.6)
2,585.5    
5,844.6

$

903.9  
350.0  
1,187.3  
619.0  
208.6  
118.7  
3,387.5  
587.1  
948.8  
209.5  
351.1  
152.5  

5,636.5

157.0  
547.6  
246.4  
204.1  
168.7  
207.8  
1,531.6  
905.0  
1,105.8  
242.4  

181.4  
1,416.7  
3,858.8  
(1,225.3)
(2,379.9)
1,851.7  
5,636.5

$

$

$

$

ROCKWELL AUTOMATION, INC. - Form 10-K 27

 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

Consolidated Statement of Operations

(in millions, except per share amounts)
Sales

Products and solutions
Services

Cost of sales

Products and solutions
Services

Gross profi t

Selling, general and administrative expenses
Other income (expense) (Note 14)
Interest expense
Income from continuing operations before income taxes
Income tax provision (Note 15)
Income from continuing operations
Income from discontinued operations (Note 13)
NET INCOME
Basic earnings per share:
Continuing operations
Discontinued operations
NET INCOME
Diluted earnings per share:
Continuing operations
Discontinued operations
NET INCOME
Weighted average outstanding shares:
Basic
Diluted
See Notes to Consolidated Financial Statements.

Year Ended September 30,

2013

2012

2011

$

$

$

$

$

$

5,706.0   $
645.9    
6,351.9    

(3,326.4)
(451.7)
(3,778.1)
2,573.8    
(1,537.7)

5.7    

(60.9)
980.9    
(224.6)
756.3

—    

756.3

$

5.43   $
—    

5.43

$

5.36   $
—    

5.36

$

5,656.1   $
603.3    
6,259.4    

(3,315.9)
(420.8)
(3,736.7)
2,522.7    
(1,491.7)
(5.0)
(60.1)
965.9    
(228.9)
737.0

—    

737.0

$

5.20   $
—    

5.20

$

5.13   $
—    

5.13

$

139.2    
140.9    

141.5    
143.4    

5,430.8  
569.6  
6,000.4  

(3,224.0)
(386.0)
(3,610.0)
2,390.4  
(1,461.2)
(2.1)
(59.5)
867.6  
(170.5)
697.1

0.7  

697.8

4.88  
—  

4.88

4.79  
0.01  
4.80

142.7  
145.2  

2011
697.8  

(178.7)
23.4  

3.9  
(0.3)
(151.7)
546.1  

Consolidated Statement of Comprehensive Income

(in millions)
Net income
Other comprehensive income (loss):

Pension and other postretirement benefi t plan adjustments
(net of tax expense (benefi t) of $232.1, ($103.1), and ($93.2))
Currency translation adjustments
Net change in unrealized gains and losses on cash fl ow hedges
(net of tax (benefi t) expense of ($1.8), ($3.1), and $2.3)
Net change in unrealized gains and losses on investment securities, net of tax

Other comprehensive income (loss)
COMPREHENSIVE INCOME
See Notes to Consolidated Financial Statements.

Year Ended September 30,

2013
756.3   $

2012
737.0   $

402.2    
8.3    

(2.9)

—    
407.6    
1,163.9   $

(192.4)
(35.0)

(5.0)

—    

(232.4)
504.6   $

$

$

28

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
   
 
   
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
Consolidated Statement of Cash Flows

(in millions)
Continuing operations:
Operating activities:
Net income
Income from discontinued operations
Income from continuing operations
Adjustments to arrive at cash provided by operating activities:

Depreciation
Amortization of intangible assets
Share-based compensation expense
Retirement benefi t expense
Pension trust contributions
Deferred income taxes
Net loss (gain) on disposition of property and investments
Income tax benefi t from the exercise of stock options
Excess income tax benefi t from share-based compensation
Changes in assets and liabilities, excluding effects of acquisitions, divestitures, and 
foreign currency adjustments:

Receivables
Inventories
Accounts payable
Compensation and benefi ts
Income taxes
Other assets and liabilities

CASH PROVIDED BY OPERATING ACTIVITIES 

Investing activities:
Capital expenditures
Acquisition of businesses, net of cash acquired
Purchases of short-term investments
Proceeds from maturities of short-term investments
Proceeds from sale of property and investments
Other investing activities

CASH USED FOR INVESTING ACTIVITIES 

Financing activities:
Net issuance of short-term debt
Cash dividends
Purchases of treasury stock (See Note 10 for non-cash fi nancing activities)
Proceeds from the exercise of stock options
Excess income tax benefi t from share-based compensation
Other fi nancing activities

CASH USED FOR FINANCING ACTIVITIES 

Effect of exchange rate changes on cash
Cash provided by (used for) continuing operations
Discontinued operations:

Cash used for discontinued operating activities

Cash used for discontinued operations
Increase (decrease) in cash and cash equivalents
Cash and cash equivalents at beginning of year
CASH AND CASH EQUIVALENTS AT END OF YEAR 
See Notes to Consolidated Financial Statements.

$

$

ITEM 8 Financial Statements and Supplementary Data

PART II  

Year Ended September 30,

2013

2012

2011

756.3   $

—    
756.3    

113.8    
31.4    
41.1    
170.4    
(41.3)
(6.5)
0.5    
2.1    

(31.9)

(12.3)

0.8    
3.3    
(8.5)
33.8    
(38.2)
1,014.8

(146.2)
(84.8)
(372.2)
350.0    
0.5    
(4.1)
(256.8)

22.0    

(276.3)
(402.7)
172.3    
31.9    
(1.8)
(454.6)

0.6    

304.0

(7.0)
(7.0)
297.0
903.9
1,200.9

$

737.0   $

—    
737.0    

103.9    
34.7    
43.5    
105.9    
(341.1)

82.2    
1.0    
0.7    

(18.5)

(135.7)

21.4    
90.2    
(67.0)
35.7    
24.8    

718.7

(139.6)
(16.2)
(487.5)
137.5    
2.6    
—    

(503.2)

157.0    
(247.4)
(259.4)

49.0    
18.5    
(0.4)
(282.7)
(16.8)
(84.0)

(1.0)
(1.0)
(85.0)
988.9
903.9

$

697.8  
(0.7)
697.1  

96.5  
34.8  
39.5  
100.9  
(184.7)
46.5  
(0.9)
3.1  
(38.1)

(207.2)
(41.9)
15.0  
16.9  
49.2  
17.0  

643.7

(120.1)
(45.9)
—  
—  
5.1  
—  
(160.9)

—  
(211.0)
(298.7)
174.0  
38.1  
(0.3)
(297.9)
(5.8)
179.1

(3.6)
(3.6)
175.5
813.4
988.9

ROCKWELL AUTOMATION, INC. - Form 10-K 29

 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

Consolidated Statement of Shareowners’ Equity

(in millions, except per share amounts)
Common stock (no shares issued during years)
Additional paid-in capital
Beginning balance
Income tax benefi ts from share-based compensation
Share-based compensation expense
Shares delivered under incentive plans
Ending balance
Retained earnings
Beginning balance
Net income
Cash dividends (2013, $1.98 per share; 2012, $1.745 per share; 
2011, $1.475 per share)
Shares delivered under incentive plans
Ending balance
Accumulated other comprehensive loss
Beginning balance
Other comprehensive income (loss)
Ending balance
Treasury stock
Beginning balance
Purchases
Shares delivered under incentive plans
Ending balance
TOTAL SHAREOWNERS’ EQUITY
See Notes to Consolidated Financial Statements.

Year Ended September 30,

2013
181.4

$

2012
181.4

$

1,416.7    
34.0    
40.2    
(34.9)
1,456.0    

3,858.8    
756.3    

(276.3)
(5.4)
4,333.4    

(1,225.3)

407.6    
(817.7)

(2,379.9)
(401.5)
213.8    

(2,567.6)
2,585.5

$

1,381.4    
19.2    
42.7    
(26.6)
1,416.7    

3,382.8    
737.0    

(247.4)
(13.6)
3,858.8    

(992.9)
(232.4)
(1,225.3)

(2,204.7)
(265.3)

90.1    

(2,379.9)
1,851.7

$

2011
181.4

1,344.2  
41.2  
38.7  
(42.7)
1,381.4  

2,912.4  
697.8  

(211.0)
(16.4)
3,382.8  

(841.2)
(151.7)
(992.9)

(2,136.4)
(299.2)
230.9  
(2,204.7)
1,748.0

$

$

30

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Notes to Consolidated Financial Statements

ITEM 8 Financial Statements and Supplementary Data

PART II  

NOTE 1 

Basis of Presentation and Accounting Policies

Rockwell Automation, Inc. (the Company or Rockwell Automation) is 
a leading global provider of industrial automation power, control and 
information solutions that help manufacturers achieve a competitive 
advantage for their businesses.

Basis of Presentation

Our consolidated fi nancial statements are prepared in accordance with 
accounting principles generally accepted in the United States (U.S. GAAP).

Principles of Consolidation

The accompanying consolidated fi nancial statements include the accounts 
of the Company and its wholly-owned and controlled majority owned 
subsidiaries. Intercompany accounts and transactions have been eliminated 
in consolidation. Investments in affi liates over which we do not have control 
but exercise signifi cant infl uence are accounted for using the equity method 
of accounting. These affi liated companies are not material individually or in 
the aggregate to our fi nancial position, results of operations or cash fl ows.

Use of Estimates

The preparation of consolidated fi nancial statements in accordance 
with U.S. GAAP requires us to make estimates and assumptions that 
affect the reported amounts of assets and liabilities at the date of the 
consolidated fi nancial statements and revenues and expenses during the 
periods reported. Actual results could differ from those estimates. We use 
estimates in accounting for, among other items, customer returns, rebates 
and incentives; allowance for doubtful accounts; excess and obsolete 
inventory; share-based compensation; acquisitions; product warranty 
obligations; retirement benefi ts; litigation, claims and contingencies, 
including environmental matters, conditional asset retirement obligations 
and contractual indemnifi cations; and income taxes. We account for 
changes to estimates and assumptions prospectively when warranted 
by factually based experience.

Revenue Recognition

We recognize revenue when it is realized or realizable and earned. Product 
and solution sales consist of industrial automation power, control and 
information; hardware and software products; and custom-engineered 
systems. Service sales include multi-vendor customer technical support 
and repair, asset management and optimization consulting and training. 
All service sales recorded in the Consolidated Statement of Operations 
are associated with our Control Products & Solutions segment.

For approximately 85 percent of our consolidated sales, we record sales 
when all of the following have occurred: an agreement of sale exists; pricing 
is fi xed or determinable; collection is reasonably assured; and product 
has been delivered and acceptance has occurred, as may be required 
according to contract terms, or services have been rendered. Within this 
category, we will at times enter into arrangements that involve the delivery 
of multiple products and/or the performance of services, such as installation 
and commissioning. The timing of delivery, though varied based upon the 
nature of the undelivered component, is generally short-term in nature. For 
these arrangements, revenue is allocated to each deliverable based on that 
element’s relative selling price, provided the delivered element has value 
to customers on a standalone basis and, if the arrangement includes a 
general right of return, delivery or performance of the undelivered items is 
probable and substantially in our control. Relative selling price is obtained 

from sources such as vendor-specifi c objective evidence (VSOE), which 
is based on the separate selling price for that or a similar item, or from 
third-party evidence such as how competitors have priced similar items. 
If such evidence is not available, we use our best estimate of the selling 
price, which includes various internal factors such as our pricing strategy 
and market factors.

We recognize substantially all of the remainder of our sales as construction-
type contracts using either the percentage-of-completion or completed 
contract method of accounting. We record sales relating to these contracts 
using the percentage-of-completion method when we determine that 
progress toward completion is reasonably and reliably estimable; we use 
the completed contract method for all others. Under the percentage-
of-completion method, we recognize sales and gross profi t as work is 
performed using the relationship between actual costs incurred and total 
estimated costs at completion. Under the percentage-of-completion 
method, we adjust sales and gross profi t for revisions of estimated total 
contract costs or revenue in the period the change is identifi ed. We record 
estimated losses on contracts when they are identifi ed.

We use contracts and customer purchase orders to determine the existence 
of an agreement of sale. We use shipping documents and customer 
acceptance, when applicable, to verify delivery. We assess whether the 
fee is fi xed or determinable based on the payment terms associated 
with the transaction and whether the sales price is subject to refund or 
adjustment. We assess collectibility based on the creditworthiness of the 
customer as determined by credit evaluations and analysis, as well as the 
customer’s payment history.

Shipping and handling costs billed to customers are included in sales 
and the related costs are included in cost of sales in the Consolidated 
Statement of Operations.

Returns, Rebates and Incentives

Our primary incentive program provides distributors with cash rebates or 
account credits based on agreed amounts that vary depending on the 
customer to whom our distributor ultimately sells the product. We also offer 
various other incentive programs that provide distributors and direct sale 
customers with cash rebates, account credits or additional products and 
services based on meeting specifi ed program criteria. Certain distributors 
are offered a right to return product, subject to contractual limitations.

We record accruals for customer returns, rebates and incentives at the 
time of sale based primarily on historical experience. Returns, rebates and 
incentives are recognized as a reduction of sales if distributed in cash or 
customer account credits. Rebates and incentives are recognized in cost 
of sales for additional products and services to be provided. Accruals are 
reported as a current liability in our balance sheet or, where a right of setoff 
exists, as a reduction of accounts receivable.

Taxes on Revenue Producing Transactions

Taxes assessed by governmental authorities on revenue producing 
transactions, including sales, value added, excise and use taxes, are 
recorded on a net basis (excluded from revenue).

Cash and Cash Equivalents

Cash and cash equivalents include time deposits and certifi cates of deposit 
with original maturities of three months or less at the time of purchase.

ROCKWELL AUTOMATION, INC. - Form 10-K 31

PART II  
ITEM 8 Financial Statements and Supplementary Data

Short-term Investments

Short-term investments include time deposits and certifi cates of deposit 
with original maturities of more than three months but no more than one 
year at the time of purchase. These investments are stated at cost, which 
approximates fair value.

Receivables

We record allowances for doubtful accounts based on customer-specifi c 
analysis and general matters such as current assessments of past due 
balances and economic conditions. Receivables are stated net of allowances 
for doubtful accounts of $22.5 million at September 30, 2013 and $28.0 million 
at September 30, 2012. In addition, receivables are stated net of an allowance 
for certain customer returns, rebates and incentives of $8.9 million at 
September 30, 2013 and $7.9 million at September 30, 2012.

Inventories

Inventories are stated at the lower of cost or market using the fi rst-in, fi rst-
out (FIFO) or average cost methods. Market is determined on the basis of 
estimated realizable values.

Property

Property, including internal use software, is stated at cost. We calculate 
depreciation of property using the straight-line method over 5 to 40 years for 
buildings and improvements, 3 to 10 years for machinery and equipment and 
3 to 8 years for computer hardware and internal-use software. We capitalize 
signifi cant renewals and enhancements and write off replaced units. We 
expense maintenance and repairs, as well as renewals of minor amounts.

Intangible Assets

Goodwill and other intangible assets generally result from business acquisitions. 
We account for business acquisitions by allocating the purchase price to 
tangible and intangible assets acquired and liabilities assumed at their 
fair values; the excess of the purchase price over the allocated amount is 
recorded as goodwill.

We review goodwill and other intangible assets with indefi nite useful lives 
for impairment annually or more frequently if events or circumstances 
indicate impairment may be present. Any excess in carrying value over the 
estimated fair value is charged to results of operations. We perform an annual 
impairment test during the second quarter of our fi scal year.

We amortize certain customer relationships on an accelerated basis over 
the period of which we expect the intangible asset to generate future cash 
fl ows. We amortize all other intangible assets with fi nite useful lives on a 
straight-line basis over their estimated useful lives. Useful lives assigned range 
from 3 to 10 years for trademarks, 8 to 20 years for customer relationships, 
5 to 17 years for technology and 5 to 30 years for other intangible assets.

Intangible assets also include costs of software developed by our software 
business to be sold, leased or otherwise marketed. Amortization of developed 
computer software products is calculated on a product-by-product basis 
as the greater of (a) the unamortized cost at the beginning of the year 
times the ratio of the current year gross revenue for a product to the total 
of the current and anticipated future gross revenue for that product, (b) the 
straight-line amortization over the remaining estimated economic life of the 
product or (c) one-fourth of the total deferred software cost for the project.

Impairment of Long-Lived Assets

We evaluate the recoverability of the recorded amount of long-lived assets 
whenever events or changes in circumstances indicate that the recorded 
amount of an asset may not be fully recoverable. Impairment is assessed 
when the undiscounted expected future cash fl ows derived from an asset 
are less than its carrying amount. If we determine that an asset is impaired, 

32

ROCKWELL AUTOMATION, INC. - Form 10-K

we measure the impairment to be recognized as the amount by which the 
recorded amount of the asset exceeds its fair value. We report assets to be 
disposed of at the lower of the recorded amount or fair value less cost to 
sell. We determine fair value using a discounted future cash fl ow analysis.

Derivative Financial Instruments

We use derivative fi nancial instruments in the form of foreign currency 
forward exchange contracts to manage foreign currency risks. We use 
foreign currency forward exchange contracts to offset changes in the 
amount of future cash fl ows associated with certain third-party sale and 
intercompany transactions expected to occur within the next two years (cash 
fl ow hedges) and changes in the fair value of certain assets and liabilities 
resulting from intercompany loans and other transactions with third parties 
denominated in foreign currencies. Our accounting method for derivative 
fi nancial instruments is based upon the designation of such instruments as 
hedges under U.S. GAAP. It is our policy to execute such instruments with 
global fi nancial institutions that we believe to be creditworthy and not to 
enter into derivative fi nancial instruments for speculative purposes. Foreign 
currency forward exchange contracts are usually denominated in currencies 
of major industrial countries.

Foreign Currency Translation

We translate assets and liabilities of subsidiaries operating outside of the 
United States with a functional currency other than the U.S. dollar into U.S. 
dollars using exchange rates at the end of the respective period. We translate 
sales, costs and expenses at average exchange rates effective during the 
respective period. We report foreign currency translation adjustments as 
a component of other comprehensive loss. Currency transaction gains 
and losses are included in the results of operations in the period incurred.

Research and Development Expenses

We expense research and development (R&D) costs as incurred; these costs 
were $260.7 million in 2013, $247.6 million in 2012 and $243.9 million in 2011. 
We include R&D expenses in cost of sales in the Consolidated Statement of 
Operations. While not material to previously issued fi nancial statements, we 
corrected certain amounts previously included in our classifi cation of R&D 
costs for the years ended September 30, 2012 and 2011. As a result, our 
previously reported R&D costs for the years ended September 30, 2012 
and 2011 decreased by $11.5 million and $10.5 million, respectively.

Income Taxes

We account for uncertain tax positions by determining whether it is more 
likely than not that a tax position will be sustained upon examination based 
on the technical merits of the position. For tax positions that meet the more-
likely-than-not recognition threshold, we determine the amount of benefi t 
to recognize in the fi nancial statements based on our assertion of the most 
likely outcome resulting from an examination, including the resolution of any 
related appeals or litigation processes.

Earnings Per Share

We present basic and diluted earnings per share (EPS) amounts. Basic 
EPS is calculated by dividing earnings available to common shareowners, 
which is income excluding the allocation to participating securities, by 
the weighted average number of common shares outstanding during the 
year, excluding unvested restricted stock. Diluted EPS amounts are based 
upon the weighted average number of common and common equivalent 
shares outstanding during the year. We use the treasury stock method to 
calculate the effect of outstanding share-based compensation awards, 
which requires us to compute total employee proceeds as the sum of 
(a) the amount the employee must pay upon exercise of the award, (b) the 
amount of unearned share-based compensation costs attributed to future 
services and (c) the amount of tax benefi ts, if any, that would be credited 
to additional paid-in capital assuming exercise of the award. Share-based 

ITEM 8 Financial Statements and Supplementary Data

PART II  

compensation awards for which the total employee proceeds of the award 
exceed the average market price of the same award over the period have 
an antidilutive effect on EPS, and accordingly, we exclude them from the 
calculation. Antidilutive share-based compensation awards for the years 
ended September 30, 2013 (1.2 million shares), 2012 (2.3 million shares) 
and 2011 (2.1 million shares) were excluded from the diluted EPS calculation. 

U.S. GAAP requires unvested share-based payment awards that contain 
non-forfeitable rights to dividends or dividend equivalents, whether paid 
or unpaid, to be treated as participating securities and included in the 
computation of earnings per share pursuant to the two-class method. Our 
participating securities are composed of unvested restricted stock and 
non-employee director restricted stock units.

The following table reconciles basic and diluted EPS amounts (in millions, except per share amounts):

Income from continuing operations
Less: Allocation to participating securities
Income from continuing operations available to common shareowners
Income from discontinued operations
Less: Allocation to participating securities
Income from discontinued operations available to common shareowners
Net income
Less: Allocation to participating securities
Net income available to common shareowners
Basic weighted average outstanding shares
Effect of dilutive securities

Stock options
Performance shares

Diluted weighted average outstanding shares
Basic earnings per share:
Continuing operations
Discontinued operations
Net Income
Diluted earnings per share:
Continuing operations
Discontinued operations
Net Income

$

$
$

$
$

$

$

$

$

$

2013
756.3   $
(1.1)
755.2   $
—   $
—    
—   $
756.3   $
(1.1)
755.2   $
139.2    

1.5    
0.2    
140.9    

5.43   $
—    
5.43   $

5.36   $
—    
5.36   $

2012
737.0   $
(1.4)
735.6   $
—   $
—    
—   $
737.0   $
(1.4)
735.6   $
141.5    

1.6    
0.3    
143.4    

5.20   $
—    
5.20   $

5.13   $
—    
5.13   $

2011
697.1  
(1.4)
695.7  
0.7  
—  
0.7  
697.8  
(1.4)
696.4  
142.7  

2.1  
0.4  
145.2  

4.88  
—  
4.88  

4.79  
0.01  
4.80  

Share-Based Compensation

We recognize share-based compensation expense for equity awards on 
a straight-line basis over the service period of the award based on the fair 
value of the award as of the grant date.

costs of remediation. Ongoing operating and maintenance expenditures 
included in our environmental remediation obligations are discounted to 
present value over the probable future remediation period. Our remaining 
environmental remediation obligations are undiscounted due to subjectivity 
of timing and/or amount of future cash payments.

Product and Workers’ Compensation 
Liabilities

We record accruals for product and workers’ compensation claims in the 
period in which they are probable and reasonably estimable. Our principal 
self-insurance programs include product liability and workers’ compensation 
where we self-insure up to a specifi ed dollar amount. Claims exceeding this 
amount up to specifi ed limits are covered by insurance policies purchased 
from commercial insurers. We estimate the liability for the majority of the 
self-insured claims using our claims experience for the periods being valued.

Environmental Matters

We record liabilities for environmental matters in the period in which our 
responsibility is probable and the costs can be reasonably estimated. We 
make changes to the liabilities in the periods in which the estimated costs of 
remediation change. At third-party environmental sites where more than one 
potentially responsible party has been identifi ed, we record a liability for our 
estimated allocable share of costs related to our involvement with the site, 
as well as an estimated allocable share of costs related to the involvement of 
insolvent or unidentifi ed parties. If we determine that recovery from insurers 
or other third parties is probable and a right of setoff exists, we record the 
liability net of the estimated recovery. If we determine that recovery from 
insurers or other third parties is probable, but a right of setoff does not 
exist, we record a liability for the total estimated costs of remediation and 
a receivable for the estimated recovery. At environmental sites where we 
are the only responsible party, we record a liability for the total estimated 

Conditional Asset Retirement Obligations

We record liabilities for costs related to legal obligations associated with the 
retirement of a tangible, long-lived asset that results from the acquisition, 
construction, development or the normal operation of the long-lived asset. 
The obligation to perform the asset retirement activity is not conditional 
even though the timing or method may be conditional.

Recent Accounting Pronouncements

In July 2013, the Financial Accounting Standards Board (FASB) issued 
new guidance on fi nancial statement presentation of an unrecognized tax 
benefi t when a net operating loss carryforward, a similar tax loss, or a tax 
credit carryforward exists. The guidance requires entities to present an 
unrecognized tax benefi t in the fi nancial statements as a reduction to a 
deferred tax asset for a net operating loss carryforward, a similar tax loss, 
or a tax credit carryforward. To the extent a net operating loss carryforward, 
a similar tax loss, or a tax credit carryforward is not available at the reporting 
date to settle any additional income taxes that would result from the 
disallowance of a tax position or the tax law does not require to use, and 
the entity does not intend to use, the deferred tax asset for such purpose, 
the unrecognized tax benefi t should be presented in the fi nancial statements 
as a liability and should not be combined with the deferred tax asset. This 
guidance is effective for us prospectively for reporting periods beginning 
October 1, 2014. The adoption of this guidance is not expected to have a 
material impact on our consolidated fi nancial statements.

ROCKWELL AUTOMATION, INC. - Form 10-K 33

 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
   
 
   
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

In March 2013, the FASB issued new guidance related to the release of 
cumulative translation adjustment related to an entity’s investment in a 
foreign entity. The guidance clarifi es that the guidance in Subtopic 830-30, 
Foreign Currency Matters - Translation of Financial Statements, applies 
to the release of cumulative translation adjustment into net income when 
a reporting entity either sells a part or all of its investment in a foreign 
entity or ceases to have a controlling fi nancial interest in a subsidiary or 
group of assets that constitute a business within a foreign entity. This 
guidance is effective for us prospectively for reporting periods beginning 
October 1, 2014. The adoption of this guidance is not expected to have 
a material impact on our consolidated fi nancial statements.

In February 2013, the FASB issued new accounting guidance, which 
requires entities to present, either on the face of the fi nancial statements 
or in the notes, signifi cant amounts reclassifi ed out of accumulated other 
comprehensive income and the respective line items of net income affected 
by the reclassifi cation, but only if the amount reclassifi ed is required to 
be reclassifi ed to net income in its entirety in the same reporting period. 
For amounts that are not required to be reclassifi ed in their entirety to net 
income, entities are required to cross-reference to other disclosures that 
provide additional detail on those amounts. This guidance is effective for 
us prospectively for reporting periods beginning October 1, 2013. Other 
than enhanced disclosures, the adoption of this guidance is not expected 
to have a material impact on our consolidated fi nancial statements.

NOTE 2 

Acquisitions

In October 2012, we acquired certain assets of the medium voltage drives 
business of Harbin Jiuzhou Electric Co., Ltd. (Harbin) located in Harbin, 
China. The acquisition strengthened our presence in the Asia-Pacifi c motor 
control market by adding signifi cant capabilities in design, engineering and 
manufacturing of medium voltage drive products. The purchase price of 
the acquisition was $84.8 million. We recorded goodwill of $71.1 million 
attributable to the assembled workforce with the technical expertise in 
designing, engineering, and manufacturing medium voltage drive products 
and served market expansion. We assigned the full amount of goodwill to 
our Control Products & Solutions segment. None of the goodwill recorded 
is expected to be deductible for tax purposes.

In March 2012, we acquired certain assets and assumed certain liabilities 
of SoftSwitching Technologies Corporation (SoftSwitching), an industrial 
power quality detection and protection systems provider in the United States. 
We recorded no goodwill associated with this acquisition.

In April 2011, we acquired certain assets and assumed certain liabilities 
of Hiprom (Pty) Ltd and its affi liates (Hiprom), a process control and 
automation systems integrator for the mining and mineral processing 
industry in South Africa. In May 2011, we purchased a majority stake in 
the equity of Lektronix Limited and its affi liate (Lektronix), an independent 
industrial automation repairs and service provider in Europe and Asia. We 
purchased the remaining minority shares for $10.9 million in December 2011. 
The aggregate purchase price of the Hiprom and Lektronix acquisitions 
was $58.8 million. We recorded goodwill of $34.8 million attributable to 
intangible assets that do not meet the criteria for separate recognition, 
including an assembled workforce with industry-wide technical expertise and 
customer service capabilities. We assigned the full amount of goodwill for 
Hiprom and Lektronix to our Control Products & Solutions segment. None 
of the goodwill recorded is expected to be deductible for tax purposes.

The fair values and weighted average useful lives that have been assigned to the acquired identifi able intangible assets of these acquisitions are:

(in millions, except useful lives)
Customer relationships
Technology
Trademarks
Other intangible assets

2013

2012

2011

$

Fair Value
7.1
3.0
—
1.0

Wtd. Avg. 
Useful Life

10 years $
5 years  
—  
5 years  

Fair Value
—
3.2
—
—

Wtd. Avg. 
Useful Life

— $

10 years  
—  
—  

Fair Value
14.3
1.5
1.3
0.6

Wtd. Avg. 
Useful Life
14 years
10 years
2 years
4 years

The results of operations of the acquired businesses have been included in our Consolidated Statement of Operations since the dates of acquisition. 
Pro forma fi nancial information and allocation of the purchase price are not presented as the effects of these acquisitions are not material to our results 
of operations or fi nancial position.

NOTE 3 

Goodwill and Other Intangible Assets

The changes in the carrying amount of goodwill for the years ended September 30, 2013 and 2012 were (in millions):

Architecture 
& Software

Control 
Products & 
Solutions

$

$

386.7 $
1.0  
387.7  
—  
0.1  
387.8 $

565.9   $
(4.8)
561.1    
71.1    
3.0    

635.2

$

Total
952.6  
(3.8)
948.8  
71.1  
3.1  

1,023.0

Balance as of September 30, 2011
Translation and other
Balance as of September 30, 2012
Acquisition of businesses
Translation
BALANCE AS OF SEPTEMBER 30, 2013

34

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
Other intangible assets consist of (in millions):

Amortized intangible assets:

Computer software products
Customer relationships
Technology
Trademarks
Other
Total amortized intangible assets

Intangible assets not subject to amortization
TOTAL

Amortized intangible assets:

Computer software products
Customer relationships
Technology
Trademarks
Other
Total amortized intangible assets

Intangible assets not subject to amortization
TOTAL

ITEM 8 Financial Statements and Supplementary Data

PART II  

September 30, 2013
Accumulated 
Amortization

Carrying 
Amount

146.9 $
77.4  
66.1  
26.4  
12.1  
328.9  
43.7  
372.6 $

73.1 $
37.1  
30.9  
10.7  
8.0  
159.8  
—  

159.8 $

September 30, 2012
Accumulated 
Amortization

Carrying 
Amount

123.4 $
72.6  
88.9  
32.1  
21.4  
338.4  
43.7  
382.1 $

61.2 $
30.7  
50.9  
12.9  
16.9  
172.6  
—  

172.6 $

$

$

$

$

Net

73.8
40.3
35.2
15.7
4.1
169.1
43.7
212.8

Net

62.2
41.9
38.0
19.2
4.5
165.8
43.7
209.5

Computer software products represent costs of computer software to 
be sold, leased or otherwise marketed. Computer software products 
amortization expense was $13.1 million in 2013, $15.9 million in 2012 
and $16.8 million in 2011.

The Allen-Bradley® trademark has an indefi nite life, and therefore is not 
subject to amortization.

Estimated amortization expense is $31.5 million in 2014, $34.6 million in 
2015, $31.7 million in 2016, $28.4 million in 2017 and $17.1 million in 2018.

We performed the annual evaluation of our goodwill and indefi nite life 
intangible assets for impairment during the second quarter of 2013 and 
concluded these assets are not impaired.

NOTE 4 

Inventories

Inventories consist of (in millions):

Finished goods
Work in process
Raw materials, parts and supplies
INVENTORIES

NOTE 5 

Property, net

Property consists of (in millions):

Land
Buildings and improvements
Machinery and equipment
Internal-use software
Construction in progress

Total

Less accumulated depreciation
PROPERTY, NET

September 30,

2013
248.4 $
167.2  
199.8  
615.4 $

2012
262.5
149.5
207.0
619.0

September 30,
2013

3.7   $

304.5    
1,041.5    
388.9    
90.2    
1,828.8    
(1,212.8)
616.0

$

2012

3.7  
292.5  
1,022.1  
414.6  
65.7  
1,798.6  
(1,211.5)
587.1

$

$

$

$

ROCKWELL AUTOMATION, INC. - Form 10-K 35

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

NOTE 6 

Long-term and Short-term Debt

Long-term debt consists of (in millions):

5.65% notes, payable in 2017
6.70% debentures, payable in 2028
6.25% debentures, payable in 2037
5.20% debentures, payable in 2098
Unamortized discount and other
LONG-TERM DEBT

September 30,
2013
250.0   $
250.0    
250.0    
200.0    
(44.9)
905.1

$

2012
250.0  
250.0  
250.0  
200.0  
(45.0)
905.0

$

$

On May 22, 2013, we replaced our former four-year $750.0 million 
unsecured revolving credit facility expiring in March 2015 with a new 
fi ve-year $750.0 million unsecured revolving credit facility expiring in 
May 2018. We can increase the aggregate amount of this credit facility 
by up to $250.0 million, subject to the consent of the banks in the credit 
facility. We did not incur early termination penalties in connection with the 
termination of the former credit facility. We have not borrowed against 
these credit facilities during the years ended September 30, 2013 and 
2012. Borrowings under these credit facilities bear interest based on 
short-term money market rates in effect during the period the borrowings 
are outstanding. The terms of these credit facilities contain covenants 
under which we would be in default if our debt-to-total-capital ratio was 
to exceed 60 percent. Separate short-term unsecured credit facilities of 
approximately $121.6 million at September 30, 2013 were available to 
non-U.S. subsidiaries. Borrowings under our non-U.S. credit facilities 

during fi scal 2013 and 2012 were not signifi cant. We were in compliance 
with all covenants under our credit facilities during the years ended 
September 30, 2013 and 2012. There were no signifi cant commitment fees 
or compensating balance requirements under any of our credit facilities.

Our short-term debt obligations primarily relate to commercial paper 
borrowings. Commercial paper borrowings outstanding were $179.0 million 
at September 30, 2013 and $157.0 million at September 30, 2012. At 
September 30, 2013 the weighted average interest rate and maturity period 
of the commercial paper outstanding were 0.17 percent and fi ve days, 
respectively. At September 30, 2012 the weighted average interest rate and 
maturity period of the commercial paper outstanding were 0.27 percent 
and six days, respectively.

Interest payments were $59.7 million during 2013, $59.0 million during 
2012 and $60.1 million during 2011.

NOTE 7 

Other Current Liabilities

Other current liabilities consist of (in millions):

Unrealized losses on foreign exchange contracts (Note 9)
Product warranty obligations (Note 8)
Taxes other than income taxes
Accrued interest
Income taxes payable
Other
OTHER CURRENT LIABILITIES

NOTE 8 

Product Warranty Obligations

We record a liability for product warranty obligations at the time of sale 
to a customer based upon historical warranty experience. Most of our 
products are covered under a warranty period that runs for 12 months from 
either the date of sale or installation. We also record a liability for specifi c 

Changes in product warranty obligations are (in millions):

Balance at beginning of period
Warranties recorded at time of sale
Adjustments to pre-existing warranties
Settlements of warranty claims
BALANCE AT END OF PERIOD

36

ROCKWELL AUTOMATION, INC. - Form 10-K

September 30,

2013
10.1 $
36.9  
37.7  
15.6  
35.9  
60.0  
196.2 $

2012
21.5
37.8
37.1
15.6
14.7
81.1
207.8

$

$

warranty matters when they become known and reasonably estimable. 
Our product warranty obligations are included in other current liabilities 
in the Consolidated Balance Sheet.

September 30,
2013
37.8   $
32.0    
0.8    

(33.7)
36.9

$

2012
38.5  
35.0  
(2.1)
(33.6)
37.8

$

$

 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8 Financial Statements and Supplementary Data

PART II  

NOTE 9 

Derivative Instruments and Fair Value Measurement

We use foreign currency forward exchange contracts to manage certain 
foreign currency risks. We enter into these contracts to offset changes in 
the amount of future cash fl ows associated with certain third-party and 
intercompany transactions denominated in foreign currencies forecasted 
to occur within the next two years (cash fl ow hedges). Certain of our 
locations have assets and liabilities denominated in currencies other than 
their functional currencies resulting from intercompany loans and other 
transactions with third parties denominated in foreign currencies. We also 
enter into foreign currency forward exchange contracts that we do not 
designate as hedging instruments to offset the transaction gains or losses 
associated with some of these assets and liabilities.

We recognize all derivative fi nancial instruments as either assets or liabilities 
at fair value in the Consolidated Balance Sheet. We value our forward 
exchange contracts using a market approach. We use a valuation model 
based on inputs including forward and spot prices for currency and interest 
rate curves. We did not change our valuation techniques during fi scal 
2013, 2012, or 2011. We report in other comprehensive income (loss) the 
effective portion of the gain or loss on derivative fi nancial instruments 
that we designate and that qualify as cash fl ow hedges. We reclassify 
these gains or losses into earnings in the same periods when the hedged 
transactions affect earnings. Gains and losses on derivative fi nancial 
instruments for which we do not elect hedge accounting are recognized 
in the Consolidated Statement of Operations in each period, based upon 
the change in the fair value of the derivative fi nancial instruments.

It is our policy to execute such instruments with major fi nancial institutions 
that we believe to be creditworthy and not to enter into derivative fi nancial 
instruments for speculative purposes. We diversify our forward exchange 
contracts among counterparties to minimize exposure to any one of these 

entities. Most of our forward exchange contracts are denominated in 
currencies of major industrial countries. The notional values of our forward 
exchange contracts outstanding at September 30, 2013 were $888.3 million, 
of which $591.3 million were designated as cash fl ow hedges. Currency 
pairs (buy/sell) comprising the most signifi cant contract notional value 
were United States dollar (USD)/euro, USD/Canadian dollar, Swiss franc/
euro, Mexican peso/USD, Singapore dollar/USD, USD/Brazilian real, and 
Swiss franc/Canadian dollar.

We also use foreign currency denominated debt obligations to hedge portions 
of our net investments in non-U.S. subsidiaries. The currency effects of the 
debt obligations are refl ected in accumulated other comprehensive loss 
within shareowners’ equity where they offset gains and losses recorded 
on our net investments globally. We had $14.4 million and $14.6 million of 
foreign currency denominated debt designated as net investment hedges 
at September 30, 2013 and 2012, respectively.

U.S. GAAP defi nes fair value as the price that would be received for an asset 
or paid to transfer a liability (exit price) in an orderly transaction between 
market participants in the principal or most advantageous market for the 
asset or liability. U.S. GAAP also classifi es the inputs used to measure fair 
value into the following hierarchy:

Level 1: Quoted prices in active markets for identical assets or liabilities.

Level 2:  Quoted prices in active markets for similar assets or liabilities, 
quoted prices for identical or similar assets or liabilities in markets 
that are not active, or inputs other than quoted prices that are 
observable for the asset or liability.

Level 3:  Unobservable inputs for the asset or liability.

Assets and liabilities measured at fair value on a recurring basis and their location in our Consolidated Balance Sheet were (in millions):

Derivatives Designated as Hedging Instruments
Forward exchange contracts
Forward exchange contracts
Forward exchange contracts
Forward exchange contracts
TOTAL

Derivatives Not Designated as Hedging Instruments
Forward exchange contracts
Forward exchange contracts
Forward exchange contracts
TOTAL

Balance Sheet Location
Other current assets
Other assets
Other current liabilities
Other liabilities

Balance Sheet Location
Other current assets
Other assets
Other current liabilities

$

$

$

$

Fair Value (Level 2)

September 30, 2013

September 30, 2012

4.8   $
0.2    
(8.3)
(1.6)
(4.9) $

8.7  
1.3  
(8.4)
(1.5)
0.1

Fair Value (Level 2)

September 30, 2013

September 30, 2012

4.9   $
0.7    
(1.8)
3.8

$

2.3  
0.1  
(13.1)
(10.7)

The pre-tax amount of gains (losses) recorded in other comprehensive income (loss) related to hedges that would have been recorded in the Consolidated 
Statement of Operations had they not been so designated was (in millions):

Forward exchange contracts (cash fl ow hedges)
Foreign currency denominated debt (net investment hedges)
TOTAL

$

$

2013

1.8 $
0.2  
2.0 $

2012
(1.7) $
(0.5)
(2.2) $

2011

3.0  
(0.2)
2.8

Approximately $3.5 million ($2.2 million net of tax) of net unrealized losses on cash fl ow hedges as of September 30, 2013 will be reclassifi ed into earnings 
during the next 12 months. We expect that these net unrealized losses will be offset when the hedged items are recognized in earnings.

The pre-tax amount of gains (losses) reclassifi ed from accumulated other comprehensive loss into the Consolidated Statement of Operations related 
to derivative forward exchange contracts designated as cash fl ow hedges, which offset the related losses and gains on the hedged items during the 
periods presented, was:

Sales
Cost of sales
TOTAL

The amount recognized in earnings as a result of ineffective hedges was not signifi cant.

$

$

2013

1.6 $
4.9  
6.5 $

2012
(1.1) $
7.5    
6.4

$

2011

0.3  
(3.5)
(3.2)

ROCKWELL AUTOMATION, INC. - Form 10-K 37

 
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

The pre-tax amount of gains (losses) from forward exchange contracts not designated as hedging instruments recognized in the Consolidated Statement 
of Operations during the periods presented was:

Other income (expense)
Cost of sales
TOTAL

$

$

2013

0.1 $
—  
0.1 $

2012
(21.9) $
—    
(21.9) $

2011
6.2
0.4
6.6

We also hold fi nancial instruments consisting of cash, short-term investments, 
short-term debt and long-term debt. The fair values of our cash, short-term 
investments and short-term debt approximate their carrying amounts as 
reported in our Consolidated Balance Sheet due to the short-term nature 

of these instruments. We base the fair value of long-term debt upon quoted 
market prices for the same or similar issues. The following table presents 
the carrying amounts and estimated fair values of fi nancial instruments 
not measured at fair value in the Consolidated Balance Sheet (in millions):

$

$

Carrying 
Amount
1,200.9 $
372.7  
179.0  
905.1  

Carrying 
Amount

903.9 $
350.0  
157.0  
905.0  

September 30, 2013

Total
1,200.9 $
372.7  
179.0  
1,072.2  

Fair Value

Level 1
1,079.0 $

—  
—  
—  

September 30, 2012

Total
903.9 $
350.0  
157.0  
1,187.9  

Fair Value

Level 1

779.4 $

—  
—  
—  

Level 2

121.9 $
372.7  
179.0  
1,072.2  

Level 2

124.5 $
350.0  
157.0  
1,187.9  

Level 3
—
—
—
—

Level 3
—
—
—
—

Cash and cash equivalents
Short-term investments
Short-term debt
Long-term debt

Cash and cash equivalents
Short-term investments
Short-term debt
Long-term debt

NOTE 10  Shareowners’ Equity

Common Stock

At September 30, 2013, the authorized stock of the Company consisted of one billion shares of common stock, par value $1.00 per share, and 
25 million shares of preferred stock, without par value. At September 30, 2013, 12.2 million shares of authorized common stock were reserved for 
various incentive plans.

Changes in outstanding common shares are summarized as follows (in millions):

Beginning balance
Treasury stock purchases
Shares delivered under incentive plans
ENDING BALANCE

2013
139.8  
(4.7)
3.7  

138.8

2012
141.9  
(3.7)
1.6  

139.8

2011
141.7  
(4.0)
4.2  

141.9

During September 2013, we repurchased 60,000 shares of common stock for $6.4 million that did not settle until October 2013. During September 2012, 
we repurchased 110,000 shares of common stock for $7.6 million that did not settle until October 2012. These outstanding purchases were recorded 
in accounts payable at September 30, 2013 and 2012.

Accumulated Other Comprehensive Loss

Changes in accumulated other comprehensive loss by component for the years ended September 30, 2013, 2012 and 2011 were (in millions):

Pension and other 
postretirement 
benefi t plan 
adjustments, net 
of tax (Note 12)

Accumulated 
currency 
translation 
adjustments, 
net of tax

Net unrealized 
gains (losses) 
on cash 
fl ow hedges, 
net of tax

Unrealized
gains on 
investment 
securities, 
net of tax

Balance as of September 30, 2010
Other comprehensive (loss) income
Balance as of September 30, 2011
Other comprehensive loss
Balance as of September 30, 2012
Other comprehensive income (loss)
BALANCE AS OF SEPTEMBER 30, 2013

$

$

(854.9) $
(178.7)
(1,033.6)
(192.4)
(1,226.0)

402.2    
(823.8) $

12.1   $
23.4    
35.5    
(35.0)

0.5    
8.3    
8.8

$

1.3   $
3.9    
5.2    
(5.0)
0.2    
(2.9)
(2.7) $

0.3   $
(0.3)

—    
—    
—    
—    
— $

Accumulated 
other 
comprehensive 
loss, net of tax
(841.2)
(151.7)
(992.9)
(232.4)
(1,225.3)
407.6  
(817.7)

38

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
NOTE 11  Share-Based Compensation

During 2013, 2012 and 2011 we recognized $41.1 million, $43.5 million and 
$39.5 million of pre-tax share-based compensation expense, respectively. 
The total income tax benefi t related to share-based compensation expense 
was $12.5 million during 2013, $13.8 million during 2012 and $12.9 million 
during 2011. We recognize compensation expense on grants of share-
based compensation awards on a straight-line basis over the service period 
of each award recipient. As of September 30, 2013, total unrecognized 
compensation cost related to share-based compensation awards was 
$37.2 million, net of estimated forfeitures, which we expect to recognize 
over a weighted average period of approximately 1.6 years.

Our 2012 Long-Term Incentives Plan (2012 Plan) authorizes us to deliver up 
to 6.8 million shares of our common stock upon exercise of stock options, 
or upon grant or in payment of stock appreciation rights, performance 

Stock Options

ITEM 8 Financial Statements and Supplementary Data

PART II  

shares, performance units, restricted stock units and restricted stock. Our 
2003 Directors Stock Plan, as amended, authorizes us to deliver up to 
0.5 million shares of our common stock upon exercise of stock options 
or upon grant of shares of our common stock and restricted stock units. 
Shares relating to awards under our 2012 Plan, 2008 Long-Term Incentives 
Plan, as amended, or our 2000 Long-Term Incentives Plan, as amended, 
that terminate by expiration, forfeiture, cancellation or otherwise without 
the issuance or delivery of shares will be available for further awards under 
the 2012 Plan. Approximately 5.5 million shares under our 2012 Plan and 
0.3 million shares under our 2003 Directors Stock Plan remain available for 
future grant or payment at September 30, 2013. We use treasury stock 
to deliver shares of our common stock under these plans. Our 2012 Plan 
does not permit share-based compensation awards to be granted after 
February 7, 2022.

We have granted non-qualifi ed and incentive stock options to purchase our common stock under various incentive plans at prices equal to the fair 
market value of the stock on the grant dates. The exercise price for stock options granted under the plans may be paid in cash, already-owned shares 
of common stock or a combination of cash and such shares. Stock options expire ten years after the grant date and vest ratably over three years.

The per share weighted average fair value of stock options granted during the years ended September 30, 2013, 2012 and 2011 was $25.18, $23.49 
and $21.39, respectively. The total intrinsic value of stock options exercised was $131.7 million, $43.9 million and $157.3 million during 2013, 2012 
and 2011, respectively. We estimated the fair value of each stock option on the date of grant using the Black-Scholes pricing model and the following 
assumptions:

Average risk-free interest rate
Expected dividend yield
Expected volatility
Expected term (years)

2013
0.66%
2.35%
0.43  
5.3  

2012
1.06%
2.29%
0.43  
5.3  

2011
1.94%
2.37%
0.39  
5.5  

The average risk-free interest rate is based on U.S. treasury security rates 
corresponding to the expected term in effect as of the grant date. The 
expected dividend yield is based on the expected annual dividend as 
a percentage of the market value of our common stock as of the grant 
date. We determined expected volatility using daily historical volatility of 

our stock price over the most recent period corresponding to the expected 
term as of the grant date. We determined the expected term of the stock 
options using historical data adjusted for the estimated exercise dates 
of unexercised options.

A summary of stock option activity for the year ended September 30, 2013 is:

Outstanding at October 1, 2012
Granted
Exercised
Forfeited
Cancelled
OUTSTANDING AT SEPTEMBER 30, 2013
Vested or expected to vest at September 30, 2013
Exercisable at September 30, 2013

Shares
(in thousands)

7,873   $
1,087    
(3,379)
(91)
(2)
5,488
5,311    
3,048    

Wtd. Avg. 
Exercise Price
56.75
80.34
51.22
74.07
65.13
64.53
64.15
55.40

Wtd. Avg. 
Remaining 
Contractual Term
(years)

Aggregate Intrinsic 
Value of In-The-
Money Options
(in millions)

6.9 $
6.8  
5.6  

232.7
227.3
157.1

Performance Share Awards

Certain offi cers and key employees are also eligible to receive shares of 
our common stock in payment of performance share awards granted to 
them. Grantees of performance shares will be eligible to receive shares of 
our common stock depending upon our total shareowner return, assuming 
reinvestment of all dividends, relative to the performance of companies in 
the S&P 500 Index over a three-year period. The awards actually earned 
will range from zero percent to 200 percent of the targeted number of 

performance shares for the three-year performance periods and will be 
paid, to the extent earned, in the fi scal quarter following the end of the 
applicable three-year performance period. For the three-year performance 
period ending September 30, 2013, there will be a 180 percent payout 
of the target number of shares, with a maximum of 127,000 shares to be 
delivered in payment under the awards in December 2013.

ROCKWELL AUTOMATION, INC. - Form 10-K 39

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Wtd. Avg. 
Grant Date 
Share Fair Value
76.84
98.15
54.81
54.81
96.82
96.02

PART II  
ITEM 8 Financial Statements and Supplementary Data

A summary of performance share activity for the year ended September 30, 2013 is as follows:

Performance 
Shares
(in thousands)    

Outstanding at October 1, 2012
Granted(1)
Adjustment for performance results achieved(2)
Vested and issued
Forfeited
OUTSTANDING AT SEPTEMBER 30, 2013
(1)  Performance shares granted assuming achievement of performance goals at target.
(2)  Adjustments were due to the number of shares vested under the fiscal 2010 awards at the end of the three-year performance period ended September 30, 2012 being higher 

297   $
79    
98    

(232)
(9)
233

than the target number of shares.

The following table summarizes information about performance shares vested during the years ended September 30:

Percent payout
Shares vested (in thousands) 
Total fair value of shares vested (in millions) 

2013
173%  
232  
18.7   $

2012
200%  
345  
25.8   $

2011

42%
44  
3.0  

$

The per share fair value of performance share awards granted during the years ended September 30, 2013, 2012 and 2011 was $98.15, $101.57 and 
$87.00, respectively, which we determined using a Monte Carlo simulation and the following assumptions:

Average risk-free interest rate
Expected dividend yield
Expected volatility

2013
0.32%
2.32%
0.36  

2012
0.39%
2.29%
0.43  

2011
0.63%
2.01%
0.49  

The average risk-free interest rate is based on the three-year U.S. treasury security rate in effect as of the grant date. The expected dividend yield is 
based on the expected annual dividend as a percentage of the market value of our common stock as of the grant date. The expected volatilities were 
determined using daily historical volatility for the most recent three-year period as of the grant date.

Restricted Stock and Restricted Stock Units

We grant restricted stock and restricted stock units to certain employees, and 
non-employee directors may elect to receive a portion of their compensation 
in restricted stock units. Restrictions on restricted stock generally lapse 
over periods ranging from one to fi ve years. We value restricted stock and 
restricted stock units at the closing market value of our common stock on 
the date of grant. The weighted average grant date fair value of restricted 

stock and restricted stock unit awards granted during the years ended 
September 30, 2013, 2012 and 2011 was $80.17, $73.73 and $69.00, 
respectively. The total fair value of shares vested during the years ended 
September 30, 2013, 2012, and 2011 was $9.4 million, $6.2 million, and 
$4.5 million, respectively.

A summary of restricted stock and restricted stock unit activity for the year ended September 30, 2013 is as follows:

Outstanding at October 1, 2012
Granted
Vested
Forfeited
OUTSTANDING AT SEPTEMBER 30, 2013

Restricted Stock 
and Restricted 
Stock Units
(in thousands)

269   $
65    

(124)
(11)
199    

Wtd. Avg. 
Grant Date 
Share Fair Value
59.57
80.17
44.71
76.13
74.63

40

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
ITEM 8 Financial Statements and Supplementary Data

PART II  

NOTE 12  Retirement Benefi ts

We sponsor funded and unfunded pension plans and other postretirement benefi t plans for our employees. The pension plans cover most of our 
employees and provide for monthly pension payments to eligible employees after retirement. Pension benefi ts for salaried employees generally are based 
on years of credited service and average earnings. Pension benefi ts for hourly employees are primarily based on specifi ed benefi t amounts and years of 
service. Effective July 1, 2010 we closed participation in our U.S. and Canada pension plans to employees hired after June 30, 2010. Employees hired 
after June 30, 2010 are instead eligible to participate in employee savings plans. The Company contributions are based on age and years of service 
and range from 3% to 7% of eligible compensation. Effective October 1, 2010, we also closed participation in our UK pension plan to employees hired 
after September 30, 2010 and these employees are now eligible for a defi ned contribution plan. Benefi ts to be provided to plan participants hired before 
July 1, 2010 or October 1, 2010, respectively, are not affected by these changes. Our policy with respect to funding our pension obligations is to fund 
the minimum amount required by applicable laws and governmental regulations. We were not required to make contributions to satisfy minimum funding 
requirements in our U.S. pension plans. However, we made voluntary contributions of $300.0 million and $150.0 million to our U.S. qualifi ed pension 
plan in 2012 and 2011, respectively. Other postretirement benefi ts are primarily in the form of retirement medical plans that cover most of our employees 
in the U.S. and Canada and provide for the payment of certain medical costs of eligible employees and dependents after retirement.

The components of net periodic benefi t cost are (in millions):

Service cost
Interest cost
Expected return on plan assets
Amortization:

$

Prior service credit
Net transition obligation
Net actuarial loss

Settlements
NET PERIODIC BENEFIT COST

Pension
Benefi ts

2012
71.8   $

167.6    
(228.1)

(2.3)

—    
94.7    
1.0    

2013
92.1   $

160.2    
(226.3)

(2.5)

—    
144.6    
—    

$

168.1

$

104.7

$

2011
70.1   $

163.9    
(204.5)

(2.2)
0.4    
63.7    
—    

91.4

$

Other Postretirement
Benefi ts

2013

2012

2.3   $
6.3    
—    

2.2   $
7.2    
—    

(10.7)

(10.6)

—    
4.4    
—    
2.3

$

—    
2.4    
—    
1.2

$

2011

3.5  
10.2  
—  

(10.6)
—  
6.4  
—  
9.5

Benefi t obligation, plan assets, funded status, and net liability information is summarized as follows (in millions):

Benefi t obligation at beginning of year
Service cost
Interest cost
Actuarial (gains) losses
Plan amendments
Plan participant contributions
Benefi ts paid
Currency translation and other
Benefi t obligation at end of year
Plan assets at beginning of year
Actual return on plan assets
Company contributions
Plan participant contributions
Benefi ts paid
Currency translation and other
Plan assets at end of year
FUNDED STATUS OF PLANS
Net amount on balance sheet consists of:
Other assets
Compensation and benefi ts
Retirement benefi ts
NET AMOUNT ON BALANCE SHEET

Pension
Benefi ts

Other Postretirement
Benefi ts

2013
4,150.2   $
92.1    
160.2    
(401.0)

—    
5.5    

(198.0)
(4.2)
3,804.8    
3,213.3    
309.0    
41.3    
5.5    

(198.0)
(4.1)
3,367.0    

2012
3,482.6   $
71.8    
167.6    
597.0    
—    
5.4    

(176.6)

2.4    
4,150.2    
2,572.9    
470.6    
341.1    
5.4    

(176.6)
(0.1)
3,213.3    

2013
172.5   $
2.3    
6.3    

(14.9)

—    
9.4    

(24.7)
(0.7)
150.2    
—    
—    
15.3    
9.4    

(24.7)

—    
—    

(437.8) $

(936.9) $

(150.2) $

10.3   $
(10.8)
(437.3)
(437.8) $

0.8   $

(10.2)
(927.5)
(936.9) $

—   $

(14.7)
(135.5)
(150.2) $

$

$

$

$

2012
157.7  
2.2  
7.2  
24.0  
(3.1)
10.4  
(26.6)
0.7  
172.5  
—  
—  
16.2  
10.4  
(26.6)
—  
—  
(172.5)

—  
(15.8)
(156.7)
(172.5)

ROCKWELL AUTOMATION, INC. - Form 10-K 41

 
 
 
 
 
 
 
   
 
   
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

Amounts included in accumulated other comprehensive loss, net of tax, at September 30, 2013 and 2012 which have not yet been recognized in net 
periodic benefi t cost are as follows (in millions):

Prior service cost (credit)
Net actuarial loss
Net transition benefi t
TOTAL

Pension

2013

1.4   $

812.2    
(0.1)
813.5

$

2012
(0.3) $

1,210.7    
(0.1)
1,210.3

$

$

$

Other Postretirement
Benefi ts

2013
(15.1) $
25.4    
—    

10.3

$

2012
(21.8)
37.5  
—  

15.7

During 2013, we recognized prior service credits of $13.2 million ($8.4 million 
net of tax) and net actuarial losses of $149.0 million ($95.7 million net of tax) 
in pension and other postretirement net periodic benefi t cost, which were 
included in accumulated other comprehensive loss at September 30, 2012. In 
2014 we expect to recognize prior service credits of $12.9 million ($8.2 million 

net of tax), and net actuarial losses of $102.8 million ($66.5 million net of 
tax) in pension and other postretirement net periodic benefi t cost, which are 
included in accumulated other comprehensive loss at September 30, 2013.

The accumulated benefi t obligation for our pension plans was $3,563.2 million 
and $3,865.3 million at September 30, 2013 and 2012, respectively.

Net Periodic Benefi t Cost Assumptions

Signifi cant assumptions used in determining net periodic benefi t cost for the period ended September 30 are (in weighted averages):

U.S. Plans
Discount rate
Expected return on plan assets
Compensation increase rate
Non-U.S. Plans
Discount rate
Expected return on plan assets
Compensation increase rate

Pension Benefi ts
September 30,
2012

5.20%
8.00%
4.00%

4.15%
5.93%
3.03%

2013

4.15%
8.00%
4.00%

3.37%
5.42%
3.03%

2011

5.60%
8.00%
4.00%

4.14%
6.07%
3.09%

Other Postretirement Benefi ts
September 30,
2012

2013

3.85%
—  
—  

3.80%
—  
—  

4.90%
—  
—  

4.10%
—  
—  

2011

5.10%
—  
—  

4.75%
—  
—  

Net Benefi t Obligation Assumptions

Signifi cant assumptions used in determining the benefi t obligations are (in weighted averages):

Pension Benefi ts
September 30,
2013

2012

Other Postretirement Benefi ts 
September 30,
2013

2012

U.S. Plans
Discount rate
Compensation increase rate
Healthcare cost trend rate(1)
Non-U.S. Plans
3.80%
Discount rate
—  
Compensation increase rate
Healthcare cost trend rate(2)
6.68%
(1)  The healthcare cost trend rate reflects the estimated increase in gross medical claims costs. As a result of the plan amendment adopted effective October 1, 2002, our effective 
per person retiree medical cost increase is zero percent beginning in 2005 for the majority of our postretirement benefit plans. For our other plans, we assume the gross 
healthcare cost trend rate will decrease to 5.50% in 2017.

4.20%
—  
6.27%

3.85%
—  
8.00%

4.60%
—  
7.50%

3.69%
3.11%
—  

3.37%
3.03%
—  

4.15%
4.00%
—  

5.05%
3.75%
—  

(2)  Decreasing to 4.50% in 2017.

42

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
ITEM 8 Financial Statements and Supplementary Data

PART II  

In determining the expected long-term rate of return on assets assumption, 
we consider actual returns on plan assets over the long term, adjusted 
for forward-looking considerations, such as infl ation, interest rates, equity 
performance and the active management of the plan’s invested assets. We 

also considered our current and expected mix of plan assets in setting this 
assumption. This resulted in the selection of the weighted average long-term 
rate of return on assets assumption. Our global weighted-average targeted 
and actual asset allocations at September 30, by asset category, are:

Asset Category
Equity Securities
Debt Securities
Other

Allocation Range
30% – 65%
35% – 50%
0% – 35%

Target 
Allocations

September 30,
2013

52%
40%
8%

53%
40%
7%

2012

52%
41%
7%

The investment objective for pension funds related to our defi ned benefi t 
plans is to meet the plan’s benefi t obligations, while maximizing the long-term 
growth of assets without undue risk. We strive to achieve this objective by 
investing plan assets within target allocation ranges and diversifi cation within 
asset categories. Target allocation ranges are guidelines that are adjusted 
periodically based on ongoing monitoring by plan fi duciaries. Investment 
risk is controlled by rebalancing to target allocations on a periodic basis 
and ongoing monitoring of investment manager performance relative to 
the investment guidelines established for each manager.

As of September 30, 2013 and 2012, our pension plans do not own our 
common stock.

In certain countries where we operate, there are no legal requirements or 
fi nancial incentives provided to companies to pre-fund pension obligations. 
In these instances, we typically make benefi t payments directly from cash 
as they become due, rather than by creating a separate pension fund.

The valuation methodologies used for our pension plans’ investments 
measured at fair value are described as follows. There have been no 
changes in the methodologies used at September 30, 2013 and 2012.

Common stock — Valued at the closing price reported on the active 
market on which the individual securities are traded.

Mutual funds — Valued at the closing price reported on the active market 
on which the individual funds are traded.

Corporate debt — Valued at either the yields currently available on 
comparable securities of issuers with similar credit ratings or valued 
under a discounted cash fl ow approach that maximizes observable inputs, 
such as current yields of similar instruments, but includes adjustments for 
certain risks that may not be observable such as credit and liquidity risks.

Government securities — Valued at the most recent closing price reported 
on the active market on which the individual securities are traded.

Common collective trusts — Valued at the net asset value (NAV) as 
determined by the custodian of the fund. The NAV is based on the fair 
value of the underlying assets owned by the fund, minus its liabilities then 
divided by the number of units outstanding.

Private equity and alternative equity — Valued at the estimated fair value, 
as determined by the respective fund manager, based on the NAV of the 
investment units held at year end, which is subject to judgment.

Real estate funds — Consists of the real estate funds, which provide an 
indirect investment into a diversifi ed and multi-sector portfolio of property 
assets. Publicly-traded real estate funds are valued at the most recent 
closing price reported on the SIX Swiss Exchange. The remainder is 
valued at the estimated fair value, as determined by the respective fund 
manager, based on the NAV of the investment units held at year end, 
which is subject to judgment.

Insurance contracts — Valued at the aggregate amount of accumulated 
contribution and investment income less amounts used to make benefi t 
payments and administrative expenses which approximates fair value.

Other — Consists of other fi xed income investments and common collective 
trusts with a mix of equity and fi xed income underlying assets. Other fi xed 
income investments are valued at the most recent closing price reported 
on the active market on which the individual securities are traded.

ROCKWELL AUTOMATION, INC. - Form 10-K 43

PART II  
ITEM 8 Financial Statements and Supplementary Data

The methods described above may produce a fair value calculation that may not be indicative of net realizable value or refl ective of future fair values. 
Furthermore, while we believe our valuation methods are appropriate and consistent with other market participants, the use of different methodologies 
or assumptions to determine the fair value of certain fi nancial instruments could result in a different fair value measurement at the reporting date. Refer 
to Note 9 for further information regarding levels in the fair value hierarchy. The following table presents our pension plans’ investments measured at 
fair value as of September 30, 2013:

Level 1

Level 2

Level 3

$

3.7 $

— $

— $

TOTAL PLAN INVESTMENTS

$

1,217.1 $

1,968.6 $

The following table presents our pension plans’ investments measured at fair value as of September 30, 2012:

Level 1

Level 2

Level 3

$

0.4 $

— $

— $

8.3  
45.5  
4.2  
181.3 $

52.9
45.5
7.2
3,367.0

U.S. Plans

Cash and cash equivalents
Equity securities:
Common stock
Mutual funds
Common collective trusts

Fixed income securities:

Corporate debt
Government securities
Common collective trusts
Other types of investments:

Private equity
Alternative equity
Insurance contracts

Non-U.S. Plans

Cash and cash equivalents
Equity securities:
Common stock
Common collective trusts

Fixed income securities:

Corporate debt
Government securities
Common collective trusts
Other types of investments:

Real estate funds
Insurance contracts
Other

U.S. Plans

Cash and cash equivalents
Equity securities:
Common stock
Mutual funds
Common collective trusts

Fixed income securities:

Corporate debt
Government securities
Common collective trusts
Other types of investments:

Private equity
Alternative equity
Insurance contracts

Non-U.S. Plans

Cash and cash equivalents
Equity securities:
Common stock
Common collective trusts

Fixed income securities:

Corporate debt
Government securities
Common collective trusts
Other types of investments:

Real estate funds
Insurance contracts
Other

Total

3.7

711.8
196.3
561.5

535.7
357.0
128.6

80.4
42.1
0.8

19.0

41.6
286.4

39.9
17.6
239.0

Total

0.4

653.7
160.0
530.5

525.9
368.4
145.5

83.2
53.4
0.8

26.8

39.3
296.9

68.7
0.8
167.1

—  
—  
—  

—  
—  
—  

80.4  
42.1  
0.8  

—  

—  
—  

—  
—  
—  

—  
—  
—  

—  
—  
—  

83.2  
53.4  
0.8  

—  

—  
—  

—  
—  
—  

711.8  
196.3  
—  

—  
240.8  
—  

—  
—  
—  

19.0  

41.6  
—  

—  
3.9  
—  

—  
—  
—  

—  
—  
561.5  

535.7  
116.2  
128.6  

—  
—  
—  

—  

—  
286.4  

39.9  
13.7  
239.0  

44.6  
—  
3.0  

653.7  
160.0  
—  

—  
287.9  
—  

—  
—  
—  

26.8  

39.3  
—  

—  
0.8  
—  

—  
—  
—  

—  
—  
530.5  

525.9  
80.5  
145.5  

—  
—  
—  

—  

—  
296.9  

68.7  
—  
167.1  

46.2  
—  
2.8  

TOTAL PLAN INVESTMENTS

$

1,168.9 $

1,864.1 $

44

ROCKWELL AUTOMATION, INC. - Form 10-K

—  
38.5  
4.4  
180.3 $

46.2
38.5
7.2
3,213.3

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8 Financial Statements and Supplementary Data

PART II  

The table below sets forth a summary of changes in fair market value of our pension plans’ Level 3 assets for the year ended September 30, 2013.

U.S. Plans

Private equity
Alternative equity
Insurance contracts

Non-U.S. Plans
Real estate
Insurance contracts
Other

Balance 
October 1, 2012

Realized Gains 
(Losses)

Unrealized 
Gains (Losses)

Purchases, Sales, 
Issuances, and 
Settlements, Net

Balance 
September 30, 2013

$

$

83.2 $
53.4  
0.8  

—  
38.5  
4.4  
180.3 $

6.6   $
(1.1)

—    

—    
—    
—    
5.5

$

(10.8) $
4.1    
—    

0.4    
1.0    
0.2    
(5.1) $

1.4   $

(14.3)

—    

7.9    
6.0    
(0.4)
0.6

$

80.4
42.1
0.8

8.3
45.5
4.2
181.3

The table below sets forth a summary of changes in fair market value of our pension plans’ Level 3 assets for the year ended September 30, 2012.

U.S. Plans

Private equity
Alternative equity
Insurance contracts

Non-U.S. Plans
Real estate
Insurance contracts
Other

Balance 
October 1, 2011

Realized Gains 
(Losses)

Unrealized 
Gains (Losses)

Purchases, Sales, 
Issuances, and 
Settlements, Net

Balance 
September 30, 2012

$

$

85.0 $
49.0  
0.9  

3.9  
26.9  
4.1  
169.8 $

18.0 $
4.4  
—  

—  
—  
—  
22.4 $

(9.3) $
(1.4)

—    

—    
7.9    
0.1    
(2.7) $

(10.5) $
1.4    
(0.1)

(3.9)
3.7    
0.2    
(9.2) $

83.2
53.4
0.8

—
38.5
4.4
180.3

Estimated Future Payments

We expect to contribute $41.1 million related to our worldwide pension plans and $15.1 million to our postretirement benefi t plans in 2014.

The following benefi t payments, which include employees’ expected future service, as applicable, are expected to be paid (in millions):

2014
2015
2016
2017
2018
2019 – 2023

$

Pension 
Benefi ts

220.1 $
213.7  
216.2  
223.2  
231.7  
1,291.9  

Other 
Postretirement 
Benefi ts
15.1
14.6
13.8
12.9
12.2
53.1

Other Postretirement Benefi ts

A one-percentage point change in assumed healthcare cost trend rates would have the following effect (in millions):

Increase (decrease) to total of service and interest cost components $
Increase (decrease) to postretirement benefi t obligation

0.2 $
2.1  

0.2 $
2.4  

One-Percentage Point Increase
2012

2013

One-Percentage Point Decrease
2012
(0.2)
(2.1)

2013
(0.2) $
(1.8)

ROCKWELL AUTOMATION, INC. - Form 10-K 45

 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
   
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

Pension Benefi ts

Information regarding our pension plans with accumulated benefi t obligations in excess of the fair value of plan assets (underfunded plans) at 
September 30, 2013 and 2012 are as follows (in millions):

Projected benefi t obligation
Accumulated benefi t obligation
Fair value of plan assets

Defi ned Contribution Savings Plans

$

2013
760.1 $
674.6  
436.1  

2012
3,850.4
3,573.5
2,919.0

We also sponsor certain defi ned contribution savings plans for eligible employees. Expense related to these plans was $40.9 million in 2013, $38.2 million 
in 2012 and $31.2 million in 2011.

NOTE 13  Discontinued Operations

During 2011, we recorded a net $0.7 million benefi t from the settlement of an indemnifi cation of Baldor Electric Company and certain tax matters related 
to divested businesses, partially offset by a change in estimate for an environmental matter pertaining to a discontinued business.

NOTE 14  Other Income (Expense)

The components of other income (expense) are (in millions):

Net (loss) gain on dispositions of securities and property
Interest income
Royalty income
Environmental charges
Other
OTHER INCOME (EXPENSE)

$

$

2013
(0.5) $
9.8    
3.3    

(13.5)

6.6    
5.7

$

2012
(1.0) $
7.8    
2.3    
(9.3)
(4.8)
(5.0) $

2011

0.9  
6.0  
3.6  
(4.5)
(8.1)
(2.1)

In 2013 other income included a $19.2 million gain from a favorable resolution of certain intellectual property and commercial legal matters.

NOTE 15 

Income Taxes

Selected income tax data from continuing operations (in millions):

Components of income before income taxes:

United States
Non-United States

TOTAL
Components of the income tax provision:

Current:

United States
Non-United States
State and local

Total current
Deferred:

United States
Non-United States
State and local

Total deferred
INCOME TAX PROVISION
Total income taxes paid

2013

2012

2011

$

$

$

$
$

513.5   $
467.4    
980.9

$

164.5   $
51.1    
15.5    
231.1    

(1.3)
(2.9)
(2.3)
(6.5)
224.6
203.9

$
$

469.6 $
496.3  
965.9 $

71.3 $
72.3  
3.1  
146.7  

76.8  
0.4  
5.0  
82.2  
228.9 $
167.5 $

364.3  
503.3  
867.6

51.0  
75.0  
(2.0)
124.0  

46.6  
(5.2)
5.1  
46.5  

170.5
118.6

During 2013, we recognized net discrete tax benefi ts of $22.7 million primarily related to the favorable resolution of tax matters in various global jurisdictions 
and the retroactive extension of the U.S. federal research and development tax credit.

During 2012, we recognized net discrete tax benefi ts of $2.1 million primarily related to the favorable resolution of tax matters in various global jurisdictions.

46

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
   
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8 Financial Statements and Supplementary Data

PART II  

During 2011, we recognized net discrete tax benefi ts of $25.0 million related to the favorable resolution of tax matters in various global jurisdictions and 
the retroactive extension of the U.S. federal research and development tax credit.

Effective Tax Rate Reconciliation

The reconciliation between the U.S. federal statutory rate and our effective tax rate was:

Statutory tax rate
State and local income taxes
Non-United States taxes
Foreign tax credit utilization
Employee stock ownership plan benefi t
Change in valuation allowances
Domestic manufacturing deduction
Adjustments for prior period tax matters
Other
EFFECTIVE INCOME TAX RATE

2013
35.0%
0.9  
(9.6)
0.8  
(0.2)
(0.4)
(1.1)
(2.0)
(0.5)
22.9%

2012
35.0%
0.8  

(10.3)

0.4  
(0.3)
(0.2)
(1.1)
(0.6)

—  
23.7%

2011
35.0%
0.7  

(12.7)

0.9  
(0.3)
0.8  
(0.8)
(2.9)
(1.0)
19.7%

We operate in certain non-U.S. tax jurisdictions under various government sponsored tax incentive programs, which expire during 2016 through 2019 
and may be extended if certain additional requirements are met. The tax incentive programs reduced our effective income tax rate by 3.9, 4.3 and 
5.0 percentage points in 2013, 2012 and 2011, respectively.

Deferred Taxes

The tax effects of temporary differences that give rise to our net deferred income tax assets and liabilities were (in millions):

Current deferred income tax assets:

Compensation and benefi ts
Product warranty costs
Inventory
Allowance for doubtful accounts
Deferred credits
Returns, rebates and incentives
Self-insurance reserves
Restructuring reserves
Net operating loss carryforwards
State tax credit carryforwards
Other — net
Current deferred income tax assets

Long-term deferred income tax assets (liabilities):

Retirement benefi ts
Property
Intangible assets
Environmental reserves
Share-based compensation
Self-insurance reserves
Deferred gains
Net operating loss carryforwards
Capital loss carryforwards
U.S. federal tax credit carryforwards
State tax credit carryforwards
Other — net
Subtotal
Valuation allowance
Net long-term deferred income tax assets
TOTAL DEFERRED INCOME TAX ASSETS

$

$

$

2013

$

26.4
13.0  
48.0  
9.8  
9.3  
49.7  
2.5  
3.1  
3.7  
—  
24.0  
189.5  

$

177.4
(88.5)
(40.2)
18.0  
33.8  
7.0  
2.8  
37.6  
14.2  
2.1  
4.7  
6.7  
175.6  
(28.3)
147.3  
336.8

$

2012

28.7  
14.3  
58.4  
15.6  
9.5  
47.5  
2.7  
2.4  
3.7  
0.9  
24.9  
208.6  

369.3  
(90.3)
(34.1)
13.7  
40.1  
6.2  
3.3  
38.5  
17.2  
1.5  
3.4  
14.1  
382.9  
(31.8)
351.1  
559.7

ROCKWELL AUTOMATION, INC. - Form 10-K 47

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

Total deferred tax assets were $493.8 million at September 30, 2013 
and $715.9 million at September 30, 2012. Total deferred tax liabilities 
were $128.7 million at September 30, 2013 and $124.4 million at 
September 30, 2012.

We have not provided U.S. deferred taxes for $2,427.0 million of undistributed 
earnings of the Company’s subsidiaries, since these earnings have been, 
and under current plans will continue to be, permanently reinvested outside 
the U.S. It is not practicable to estimate the amount of additional taxes 
that may be payable upon distribution.

We believe it is more likely than not that we will realize current and long-
term deferred tax assets through the reduction of future taxable income, 
other than for the deferred tax assets refl ected below. Signifi cant factors 
we considered in determining the probability of the realization of the 
deferred tax assets include our historical operating results and expected 
future earnings.

Tax attributes and related valuation allowances at September 30, 2013 are (in millions):

Tax Attribute to be Carried Forward
Non-United States net operating loss carryforward
Non-United States net operating loss carryforward
Non-United States capital loss carryforward
United States net operating loss carryforward
United States tax credit carryforward
State and local net operating loss carryforward
State tax credit carryforward
Subtotal — tax carryforwards
Other deferred tax assets
TOTAL

There was no material change in the valuation allowance in 2013 and 2012.

Unrecognized Tax Benefi ts

We operate in numerous taxing jurisdictions and are subject to regular 
examinations by various U.S. federal, state and non-U.S. taxing authorities 
for various tax periods. Additionally, we have retained tax liabilities and the 
rights to tax refunds in connection with various divestitures of businesses 
in prior years. Our income tax positions are based on research and 
interpretations of the income tax laws and rulings in each of the jurisdictions 

Tax Benefi t 
Amount

8.5 $

11.8  
14.2  
5.5  
2.1  
15.5  
4.7  
62.3  
1.5  
63.8 $

$

$

Valuation 
Allowance
6.8
5.8
14.2
—
—
—
—
26.8
1.5
28.3

Carryforward 
Period Ends
2014-2023
Indefi nite
Indefi nite
2019-2027
2018-2027
2014-2033
2025-2028

Indefi nite

in which we do business. Due to the subjectivity of interpretations of laws 
and rulings in each jurisdiction, the differences and interplay in tax laws 
between those jurisdictions as well as the inherent uncertainty in estimating 
the fi nal resolution of complex tax audit matters, our estimates of income 
tax liabilities may differ from actual payments or assessments.

A reconciliation of our gross unrecognized tax benefi ts, excluding interest and penalties, is as follows (in millions):

Gross unrecognized tax benefi ts balance at beginning of year
Additions based on tax positions related to the current year
Additions based on tax positions related to prior years
Reductions based on tax positions related to prior years
Reductions related to settlements with taxing authorities
Reductions related to lapses of statute of limitations
Effect of foreign currency translation
GROSS UNRECOGNIZED TAX BENEFITS BALANCE AT END OF YEAR

$

$

2013
70.3   $
1.1    
8.8    
—    

(36.2)
(1.2)
(2.0)
40.8

$

2012
75.1   $
—    
3.3    
—    

(6.3)
(2.4)
0.6    

70.3

$

2011
66.3  
22.3  
9.3  
(0.6)
(18.5)
(3.0)
(0.7)
75.1

The amount of gross unrecognized tax benefi ts that would reduce our 
effective tax rate if recognized was $40.8 million, $70.3 million, and 
$75.1 million at September 30, 2013, 2012 and 2011, respectively.

Accrued interest and penalties related to unrecognized tax benefi ts 
were $12.4 million and $20.1 million at September 30, 2013 and 2012, 
respectively. We recognize interest and penalties related to unrecognized 
tax benefi ts in the income tax provision. Benefi ts (expense) recognized 
were $6.7 million, $(3.1) million and $9.7 million in 2013, 2012 and 2011, 
respectively.

If the unrecognized tax benefi ts were recognized, the net impact on our 
income tax provision, including the recognition of interest and penalties and 
offsetting tax assets, would be $27.1 million as of September 30, 2013.

We believe it is reasonably possible that the amount of gross unrecognized 
tax benefi ts could be reduced by up to $16.4 million in the next 12 months 
as a result of the resolution of tax matters in various global jurisdictions 
and the lapses of statutes of limitations.

We conduct business globally and are routinely audited by the various tax 
jurisdictions in which we operate. We are no longer subject to U.S. federal 
income tax examinations for years before 2010 and are no longer subject to 
state, local and non-U.S. income tax examinations for years before 2003.

48

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8 Financial Statements and Supplementary Data

PART II  

NOTE 16  Commitments and Contingent Liabilities

Environmental Matters

Lease Commitments

Federal, state and local requirements relating to the discharge of substances 
into the environment, the disposal of hazardous wastes and other activities 
affecting the environment have and will continue to have an effect on 
our manufacturing operations. Thus far, compliance with environmental 
requirements and resolution of environmental claims have been accomplished 
without material effect on our liquidity and capital resources, competitive 
position, fi nancial condition or results of operations.

We have been designated as a potentially responsible party at 13 Superfund 
sites, excluding sites as to which our records disclose no involvement 
or as to which our potential liability has been fi nally determined and 
assumed by third parties. In addition, various other lawsuits, claims and 
proceedings have been asserted against us seeking remediation of alleged 
environmental impairments, principally at previously owned properties. As 
of September 30, 2013, we have estimated the total reasonably possible 
costs we could incur from these matters to be $117.0 million ($102.3 million, 
net of related receivables). We have recorded environmental liability of 
$52.2 million ($45.9 million, net of related receivables) for these matters. 
Of the $52.2 million recorded liability, $36.6 million relates to discounted 
ongoing operating and maintenance expenditures. In addition to the above 
matters, certain environmental liabilities are substantially indemnifi ed by 
ExxonMobil Corporation. At September 30, 2013, we recorded a liability 
of $30.4 million and a receivable of $28.8 million for these matters. We 
estimate the total reasonably possible costs that we could incur from 
these matters to be $30.6 million.

Based on our assessment, we believe that our expenditures for environmental 
capital investment and remediation necessary to comply with present 
regulations governing environmental protection and other expenditures for 
the resolution of environmental claims will not have a material effect on our 
liquidity and capital resources, competitive position, fi nancial condition or 
results of operations. We cannot assess the possible effect of compliance 
with future requirements.

Conditional Asset Retirement Obligations

We accrue for costs related to a legal obligation associated with the 
retirement of a tangible long-lived asset that results from the acquisition, 
construction, development or the normal operation of the long-lived asset. 
The obligation to perform the asset retirement activity is not conditional 
even though the timing or method may be conditional. Identifi ed conditional 
asset retirement obligations include asbestos abatement and remediation 
of soil contamination beneath current and previously divested facilities. 
We estimated conditional asset retirement obligations using site-specifi c 
knowledge and historical industry expertise. As of September 30, 2013 
and September 30, 2012, we have recorded $2.3 million and $3.4 million, 
respectively, in other current liabilities and $22.0 million and $22.4 million, 
respectively, in other liabilities for these obligations.

Rental expense was $119.6 million in 2013, $115.0 million in 2012 
and $111.5 million in 2011. Minimum future rental commitments under 
operating leases having noncancelable lease terms in excess of one year 
aggregated $358.0 million as of September 30, 2013 and are payable 
as follows (in millions):

2014
2015
2016
2017
2018
Beyond 2018
TOTAL

$

$

82.0
67.7
52.7
43.1
33.7
78.8
358.0

Commitments from third parties under sublease agreements having 
noncancelable lease terms in excess of one year aggregated $1.2 million as 
of September 30, 2013 and are receivable through 2017 at approximately 
$0.3 million per year. Most leases contain renewal options for varying 
periods, and certain leases include options to purchase the leased property.

Other Matters

Various other lawsuits, claims and proceedings have been or may be 
instituted or asserted against us relating to the conduct of our business, 
including those pertaining to product liability, environmental, safety and 
health, intellectual property, employment and contract matters. Although 
the outcome of litigation cannot be predicted with certainty and some 
lawsuits, claims or proceedings may be disposed of unfavorably to us, 
we believe the disposition of matters that are pending or have been 
asserted will not have a material effect on our business, fi nancial condition 
or results of operations.

We (including our subsidiaries) have been named as a defendant in lawsuits 
alleging personal injury as a result of exposure to asbestos that was used 
in certain components of our products many years ago. Currently there 
are a few thousand claimants in lawsuits that name us as defendants, 
together with hundreds of other companies. In some cases, the claims 
involve products from divested businesses, and we are indemnifi ed for 
most of the costs. However, we have agreed to defend and indemnify 
asbestos claims associated with products manufactured or sold by our 
former Dodge mechanical and Reliance Electric motors and motor repair 
services businesses prior to their divestiture by us, which occurred on 
January 31, 2007. We are also responsible for half of the costs and liabilities 
associated with asbestos cases against our former Rockwell International 
Corporation’s divested measurement and fl ow control business. But in 
all cases, for those claimants who do show that they worked with our 
products or products of divested businesses for which we are responsible, 
we nevertheless believe we have meritorious defenses, in substantial 
part due to the integrity of the products, the encapsulated nature of any 
asbestos-containing components, and the lack of any impairing medical 
condition on the part of many claimants. We defend those cases vigorously. 
Historically, we have been dismissed from the vast majority of these claims 
with no payment to claimants.

ROCKWELL AUTOMATION, INC. - Form 10-K 49

 
 
 
 
 
In connection with the spin-offs of our former automotive component 
systems business, semiconductor systems business and Rockwell Collins 
avionics and communications business, the spun-off companies have 
agreed to indemnify us for substantially all contingent liabilities related 
to the respective businesses, including environmental and intellectual 
property matters.

In conjunction with the sale of our Dodge mechanical and Reliance Electric 
motors and motor repair services businesses, we agreed to indemnify 
Baldor Electric Company for costs and damages related to certain 
legal, legacy environmental and asbestos matters of these businesses 
arising before January 31, 2007, for which the maximum exposure 
would be capped at the amount received for the sale. We estimate the 
potential future payments we could incur under these indemnifi cations 
may approximate $11.4 million, of which $0.3 million has been accrued in 
other current liabilities and $9.2 million has been accrued in other liabilities 
at September 30, 2013. We recorded $1.6 million and $8.8 million in other 
current liabilities and other liabilities, respectively, at September 30, 2012 
for these indemnifi cations.

In many countries we provide a limited intellectual property indemnity as 
part of our terms and conditions of sale. We also at times provide limited 
intellectual property indemnities in other contracts with third parties, 
such as contracts concerning the development and manufacture of our 
products. As of September 30, 2013, we were not aware of any material 
indemnifi cation claims that were probable or reasonably possible of an 
unfavorable outcome. Historically, claims that have been made under 
the indemnifi cation agreements have not had a material impact on our 
operating results, fi nancial position or cash fl ows; however, to the extent 
that valid indemnifi cation claims arise in the future, future payments by 
us could be signifi cant and could have a material adverse effect on our 
results of operations or cash fl ows in a particular period.

Control Products & Solutions

The Control Products & Solutions segment combines a comprehensive 
portfolio of intelligent motor control and industrial control products, application 
expertise and project management capabilities. This comprehensive 
portfolio includes:

 • Low and medium voltage electro-mechanical and electronic motor starters, 
motor and circuit protection devices, AC/DC variable frequency drives, 
push buttons, signaling devices, termination and protection devices, 
relays and timers and condition sensors.

 • Value-added solutions ranging from packaged solutions such as confi gured 
drives and motor control centers to automation and information solutions 
where we provide design, integration and start-up services for custom-
engineered hardware and software systems primarily for manufacturing 
applications.

 • Services designed to help maximize a customer’s automation investment 
and provide total life-cycle support, including technical support and 
repair, customized safety solutions, asset management, training and 
predictive and preventative maintenance.

PART II  
ITEM 8 Financial Statements and Supplementary Data

We have maintained insurance coverage that we believe covers indemnity 
and defense costs, over and above self-insured retentions, for claims 
arising from our former Allen-Bradley subsidiary. Following litigation against 
Nationwide Indemnity Company (Nationwide) and Kemper Insurance 
(Kemper), the insurance carriers that provided liability insurance coverage 
to Allen-Bradley, we entered into separate agreements on April 1, 2008 
with both insurance carriers to further resolve responsibility for ongoing 
and future coverage of Allen-Bradley asbestos claims. In exchange for a 
lump sum payment, Kemper bought out its remaining liability and has been 
released from further insurance obligations to Allen-Bradley. Nationwide 
entered into a cost share agreement with us to pay the substantial majority 
of future defense and indemnity costs for Allen-Bradley asbestos claims. 
We believe that this arrangement with Nationwide will continue to provide 
coverage for Allen-Bradley asbestos claims throughout the remaining life 
of the asbestos liability.

The uncertainties of asbestos claim litigation make it diffi cult to predict 
accurately the ultimate outcome of asbestos claims. That uncertainty is 
increased by the possibility of adverse rulings or new legislation affecting 
asbestos claim litigation or the settlement process. Subject to these 
uncertainties and based on our experience defending asbestos claims, 
we do not believe these lawsuits will have a material effect on our fi nancial 
condition or results of operations.

We have, from time to time, divested certain of our businesses. In connection 
with these divestitures, certain lawsuits, claims and proceedings may be 
instituted or asserted against us related to the period that we owned the 
businesses, either because we agreed to retain certain liabilities related 
to these periods or because such liabilities fall upon us by operation of 
law. In some instances the divested business has assumed the liabilities; 
however, it is possible that we might be responsible to satisfy those liabilities 
if the divested business is unable to do so.

NOTE 17  Business Segment Information

Rockwell Automation is a leading global provider of industrial automation 
power, control and information solutions that help manufacturers achieve 
a competitive advantage for their businesses. We determine our operating 
segments based on the information used by our chief operating decision 
maker, our Chief Executive Offi cer, to allocate resources and assess 
performance. Based upon these criteria, we organized our products 
and services into two operating segments: Architecture & Software and 
Control Products & Solutions.

Architecture & Software

The Architecture & Software segment contains all of the hardware, software 
and communication components of our integrated control and information 
architecture capable of controlling the customer’s industrial processes and 
connecting with their manufacturing enterprise. Architecture & Software 
has a broad portfolio of products including:

 • Control platforms that perform multiple control disciplines and monitoring 
of applications, including discrete, batch, continuous process, drives 
control, motion control and machine safety control. Our platform products 
include controllers, electronic operator interface devices, electronic input/
output devices, communication and networking products and industrial 
computers. The information-enabled Logix controllers provide integrated 
multi-discipline control that is modular and scalable.

 • Software products that include confi guration and visualization software 
used to operate and supervise control platforms, advanced process 
control software and manufacturing execution software (MES) that 
addresses information needs between the factory fl oor and a customer’s 
enterprise business system.

 • Other Architecture & Software products, including rotary and linear motion 

control products, sensors and machine safety components.

50

ROCKWELL AUTOMATION, INC. - Form 10-K

The following tables refl ect the sales and operating results of our reportable segments for the years ended September 30 (in millions):

ITEM 8 Financial Statements and Supplementary Data

PART II  

2013

2012

2011

2,682.0   $
3,669.9    
6,351.9

$

2,650.4   $
3,609.0    
6,259.4

$

2,594.3  
3,406.1  
6,000.4

Sales:

Architecture & Software
Control Products & Solutions

TOTAL
Segment operating earnings:
Architecture & Software
Control Products & Solutions

$

$

$

Total
Purchase accounting depreciation and amortization
General corporate-net
Non-operating pension costs(1)
Interest expense
INCOME FROM CONTINUING OPERATIONS BEFORE INCOME TAXES
(1)  Beginning in fiscal 2013, we redefined segment operating earnings to exclude non-operating pension costs. Non-operating pension costs were reclassified to a separate line 
item within the above table for all periods presented. These costs were previously included in the operating earnings of each segment and in general corporate-net. Non-
operating pension costs consist of defined benefit plan interest cost, expected return on plan assets, amortization of actuarial gains and losses and the impacts of any plan 
curtailments or settlements. These components of net periodic benefit cost primarily relate to changes in pension assets and liabilities that are a result of market performance; 
we consider these costs to be unrelated to the operating performance of our business. We continue to include service cost and amortization of prior service cost in the business 
segment that incurred the expense as these components of net periodic benefit cost represent the operating cost of providing pension benefits to our employees.

$

$

$

759.4   $
477.4    
1,236.8    
(19.3)
(97.2)
(78.5)
(60.9)
980.9

714.4   $
449.5    
1,163.9    
(19.8)
(82.9)
(35.2)
(60.1)
965.9

670.4  
378.4  
1,048.8  
(19.8)
(78.4)
(23.5)
(59.5)
867.6

Among other considerations, we evaluate performance and allocate 
resources based upon segment operating earnings before income taxes, 
interest expense, costs related to corporate offi ces, non-operating pension 
costs, certain nonrecurring corporate initiatives, gains and losses from 
the disposition of businesses and purchase accounting depreciation 
and amortization. Depending on the product, intersegment sales within a 

single legal entity are either at cost or cost plus a mark-up, which does not 
necessarily represent a market price. Sales between legal entities are at an 
appropriate transfer price. We allocate costs related to shared segment 
operating activities to the segments using a methodology consistent with 
the expected benefi t.

The following tables summarize the identifi able assets at September 30 and the provision for depreciation and amortization and the amount of capital 
expenditures for property for the years ended September 30 for each of the reportable segments and Corporate (in millions):

Identifi able assets:

Architecture & Software
Control Products & Solutions
Corporate

TOTAL
Depreciation and amortization:

Architecture & Software
Control Products & Solutions
Corporate

Total
Purchase accounting depreciation and amortization
TOTAL
Capital expenditures for property:

Architecture & Software
Control Products & Solutions
Corporate

TOTAL

2013

2012

2011

$

$

$

$

$

$

1,653.4
2,200.0
1,991.2
5,844.6

68.1
57.7
0.1
125.9
19.3
145.2

31.5
52.8
61.9
146.2

$

$

$

$

$

$

1,648.4
2,270.7
1,717.4
5,636.5

61.6
57.1
0.1
118.8
19.8
138.6

24.6
55.3
59.7
139.6

$

$

$

$

$

$

1,608.4
2,116.1
1,560.4
5,284.9

60.0
51.4
0.1
111.5
19.8
131.3

28.1
38.2
53.8
120.1

Identifi able assets at Corporate consist principally of cash, net deferred 
income tax assets, prepaid pension and property. Property shared by the 
segments and used in operating activities is also reported in Corporate 
identifi able assets and Corporate capital expenditures. Corporate identifi able 
assets include shared net property balances of $299.2 million, $318.0 million 
and $315.7 million at September 30, 2013, 2012 and 2011, respectively, 

for which depreciation expense has been allocated to segment operating 
earnings based on the expected benefi t to be realized by each segment. 
Corporate capital expenditures include $61.9 million, $59.7 million and 
$53.8 million in 2013, 2012 and 2011, respectively, that will be shared 
by our operating segments.

ROCKWELL AUTOMATION, INC. - Form 10-K 51

 
 
   
 
   
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART II  
ITEM 8 Financial Statements and Supplementary Data

We conduct a signifi cant portion of our business activities outside the United States. The following tables present sales and property by geographic 
region (in millions):

United States
Canada
Europe, Middle East and Africa
Asia Pacifi c
Latin America
TOTAL

$

$

Sales

Property

2013
3,202.9 $
468.7  
1,284.9  
851.9  
543.5  
6,351.9 $

2012
3,067.3 $
464.3  
1,280.6  
942.4  
504.8  
6,259.4 $

2011
2,917.8 $
396.2  
1,267.6  
910.6  
508.2  
6,000.4 $

2013
484.7 $
7.6  
43.0  
39.1  
41.6  
616.0 $

2012
458.8 $
8.6  
41.6  
39.4  
38.7  
587.1 $

2011
446.1
9.2
42.6
36.8
26.7
561.4

We attribute sales to the geographic regions based on the country of 
destination.

In the United States, Canada and certain other countries, we sell our 
products primarily through independent distributors. In the remaining 
countries, we sell products through a combination of direct sales and 

sales through distributors. We sell large systems and service offerings 
principally through a direct sales force, though opportunities are sometimes 
identifi ed through distributors. Sales to our largest distributor in 2013, 2012 
and 2011, which are attributable to both segments, were approximately 
10 percent of our total sales.

NOTE 18  Quarterly Financial Information (Unaudited)

(in millions, except per share amounts)
Sales
Gross profi t
Income before income taxes
Net income
Earnings per share:

Basic
Diluted

(in millions, except per share amounts)
Sales
Gross profi t
Income before income taxes
Net income
Earnings per share:

Basic
Diluted

$

$

First
1,489.2 $
607.3  
217.2  
161.4  

2013 Quarters

Second
1,522.8 $
616.4  
227.1  
175.9  

Third
1,624.2 $
652.9  
257.4  
203.7  

Fourth
1,715.7 $
697.2  
279.2  
215.3  

1.16  
1.14  

1.25  
1.24  

1.46  
1.45  

1.55  
1.53  

First
1,473.9 $
618.7  
242.9  
183.3  

2012 Quarters

Second
1,561.1 $
618.3
223.3
167.8

Third
1,560.4 $
631.5  
244.8  
190.7  

Fourth
1,664.0 $
654.2  
254.9  
195.2  

1.29  
1.27  

1.18
1.16

1.34  
1.33  

1.39  
1.38  

2013
6,351.9
2,573.8
980.9
756.3

5.43
5.36

2012
6,259.4
2,522.7
965.9
737.0

5.20
5.13

Note: The sum of the quarterly per share amounts will not necessarily equal the annual per share amounts presented.

52

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ITEM 8 Report of Independent Registered Public Accounting Firm

PART II  

Report of Independent Registered Public Accounting Firm

To the Board of Directors and Shareowners of

Rockwell Automation, Inc.

Milwaukee, Wisconsin

We have audited the accompanying consolidated balance sheets of Rockwell Automation, Inc. (the “Company”) as of September 30, 2013 and 2012, 
and the related consolidated statements of operations, comprehensive income, cash fl ows, and shareowners’ equity for each of the three years in 
the period ended September 30, 2013. Our audits also included the fi nancial statement schedule listed in the Index at Item 15(a)(2). We also have 
audited the Company’s internal control over fi nancial reporting as of September 30, 2013, based on criteria established in Internal Control — Integrated 
Framework (1992) issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company’s management is responsible 
for these fi nancial statements and fi nancial statement schedule, for maintaining effective internal control over fi nancial reporting, and for its assessment 
of the effectiveness of internal control over fi nancial reporting, included in the accompanying Management’s Report on Internal Control over Financial 
Reporting. Our responsibility is to express an opinion on these fi nancial statements and fi nancial statement schedule and an opinion on the Company’s 
internal control over fi nancial reporting based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards 
require that we plan and perform the audit to obtain reasonable assurance about whether the fi nancial statements are free of material misstatement 
and whether effective internal control over fi nancial reporting was maintained in all material respects. Our audits of the fi nancial statements included 
examining, on a test basis, evidence supporting the amounts and disclosures in the fi nancial statements, assessing the accounting principles used 
and signifi cant estimates made by management, and evaluating the overall fi nancial statement presentation. Our audit of internal control over fi nancial 
reporting included obtaining an understanding of internal control over fi nancial reporting, assessing the risk that a material weakness exists, testing 
and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other 
procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.

A company’s internal control over fi nancial reporting is a process designed by, or under the supervision of, the company’s principal executive and principal 
fi nancial offi cers, or persons performing similar functions, and effected by the company’s board of directors, management, and other personnel to provide 
reasonable assurance regarding the reliability of fi nancial reporting and the preparation of fi nancial statements for external purposes in accordance with 
generally accepted accounting principles. A company’s internal control over fi nancial reporting includes those policies and procedures that (1) pertain to the 
maintenance of records that, in reasonable detail, accurately and fairly refl ect the transactions and dispositions of the assets of the company; (2) provide 
reasonable assurance that transactions are recorded as necessary to permit preparation of fi nancial statements in accordance with generally accepted 
accounting principles and that receipts and expenditures of the company are being made only in accordance with authorizations of management and 
directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition 
of the company’s assets that could have a material effect on the fi nancial statements.

Because of the inherent limitations of internal control over fi nancial reporting, including the possibility of collusion or improper management override of 
controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any evaluation of the 
effectiveness of the internal control over fi nancial reporting to future periods are subject to the risk that the controls may become inadequate because 
of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

In our opinion, the consolidated fi nancial statements referred to above present fairly, in all material respects, the fi nancial position of Rockwell 
Automation, Inc. as of September 30, 2013 and 2012, and the results of its operations and its cash fl ows for each of the three years in the period 
ended September 30, 2013, in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, such 
fi nancial statement schedule, when considered in relation to the basic consolidated fi nancial statements taken as a whole, presents fairly, in all material 
respects, the information set forth therein. Also, in our opinion, the Company maintained, in all material respects, effective internal control over fi nancial 
reporting as of September 30, 2013, based on the criteria established in Internal Control — Integrated Framework (1992) issued by the Committee of 
Sponsoring Organizations of the Treadway Commission.

/s/ DELOITTE & TOUCHE LLP

Milwaukee, Wisconsin

November 18, 2013

ROCKWELL AUTOMATION, INC. - Form 10-K 53

PART II  
ITEM 9 Changes in and Disagreements with Accountants on Accounting and Financial Disclosure

ITEM 9  Changes in and Disagreements with Accountants 
on Accounting and Financial Disclosure

None.

ITEM 9A  Controls and Procedures

Evaluation of Disclosure Controls and Procedures

Under the supervision and with the participation of our management, 
including the Chief Executive Offi cer and Chief Financial Offi cer, we have 
evaluated the effectiveness, as of September 30, 2013, of our disclosure 
controls and procedures, as defi ned in Rule 13a-15(e) and Rule 15d-15(e) 

of the Exchange Act. Based on that evaluation, our Chief Executive Offi cer 
and Chief Financial Offi cer have concluded that our disclosure controls 
and procedures were effective as of September 30, 2013.

Management’s Report on Internal Control Over Financial Reporting

We are responsible for establishing and maintaining adequate internal 
control over fi nancial reporting, as defi ned in Rule 13a-15(f) under the 
Exchange Act. Our internal control over fi nancial reporting is a process 
designed to provide reasonable assurance regarding the reliability of our 
fi nancial reporting and the preparation of fi nancial statements for external 
purposes in accordance with generally accepted accounting principles. 
Under the supervision and with the participation of our management, 
including the Chief Executive Offi cer and Chief Financial Offi cer, we 
evaluated the effectiveness of our internal control over fi nancial reporting 
based on the framework in Internal Control — Integrated Framework (1992) 
issued by the Committee of Sponsoring Organizations of the Treadway 
Commission (COSO). Based upon that evaluation, management has 
concluded that our internal control over fi nancial reporting was effective 
as of September 30, 2013.

The effectiveness of our internal control over fi nancial reporting as of 
September 30, 2013 has been audited by Deloitte & Touche LLP, as stated 
in their report that is included on the previous two pages.

Because of its inherent limitations, internal control over fi nancial reporting 
may not prevent or detect misstatements. Also, projections of any evaluation 
of effectiveness to future periods are subject to the risk that controls may 
become inadequate because of the changes in conditions, or that the 
degree of compliance with the policies or procedures may deteriorate.

Changes in Internal Control Over Financial Reporting

There has not been any change in our internal control over fi nancial 
reporting (as such term is defi ned in Exchange Act Rule 13a-15(f)) during 
the fi scal quarter to which this report relates that has materially affected, 
or is reasonably likely to materially affect, our internal control over fi nancial 
reporting.

As previously disclosed, we are in the process of developing and 
implementing common global process standards and an enterprise-wide 
information technology system. Additional implementations will occur at 
the remaining locations of our company throughout fi scal 2014-2015.

ITEM 9B  Other Information

None.

54

ROCKWELL AUTOMATION, INC. - Form 10-K

ITEM 12 Security Ownership of Certain Benefi cial Owners and Management and Related Stockholder Matters

PART III  

PART III

ITEM 10  Directors, Executive Offi cers and Corporate Governance

Other than the information below, the information required by this Item is 
incorporated by reference to the sections entitled Election of Directors, 
Board of Directors and Committees and Section 16(a) Benefi cial 
Ownership Reporting Compliance in the Proxy Statement.

No nominee for director was selected pursuant to any arrangement or 
understanding between the nominee and any person other than the 
Company pursuant to which such person is or was to be selected as a 
director or nominee. See also the information about executive offi cers of 
the Company under Item 4A of Part I.

We have adopted a code of ethics that applies to our executive offi cers, 
including the principal executive offi cer, principal fi nancial offi cer and principal 
accounting offi cer. A copy of our Code of Conduct is posted on our Internet 
site at http://www.rockwellautomation.com under the “Investor Relations” 
link. In the event that we amend or grant any waiver from a provision of 
the code of ethics that applies to the principal executive offi cer, principal 
fi nancial offi cer or principal accounting offi cer and that requires disclosure 
under applicable SEC rules, we intend to disclose such amendment or 
waiver and the reasons therefor on our Internet site.

ITEM 11  Executive Compensation

The information required by this Item is incorporated by reference to the sections entitled Executive Compensation, Director Compensation and  
Compensation Committee Report in the Proxy Statement.

ITEM 12  Security Ownership of Certain Benefi cial Owners 

and Management and Related Stockholder Matters

Other than the information below, the information required by this Item is incorporated by reference to the sections entitled Ownership of Equity 
Securities of the Company in the Proxy Statement.

The following table provides information as of September 30, 2013 about our common stock that may be issued upon the exercise of options, warrants 
and rights granted to employees, consultants or directors under all of our existing equity compensation plans, including our 2012 Long-Term Incentives 
Plan, 2008 Long-Term Incentives Plan, 2000 Long-Term Incentives Plan and 2003 Directors Stock Plan.

Number of Securities 
to be issued 
upon Exercise of 
Outstanding Options, 
Warrants and Rights
(a)

Weighted Average 
Exercise Price 
of Outstanding 
Options, Warrants 
and Rights
(b)
64.53(2)
n/a 
64.53

Number of Securities Remaining
Available for Future Issuance
under Equity Compensation
Plans (excluding Securities 
refl ected in Column (a))
(c)

Plan Category
Equity compensation plans approved by shareowners
Equity compensation plans not approved by shareowners
TOTAL
(1)  Represents outstanding options and shares issuable in payment of outstanding performance shares (at maximum payout) and restricted stock units under our 2012 Long-Term 

5,740,742(3)
— 
5,740,742

— 
5,977,071

5,977,071(1) $

$

Incentives Plan, 2008 Long-Term Incentives Plan, 2000 Long-Term Incentives Plan and 2003 Directors Stock Plan.

(2)  Represents the weighted average exercise price of outstanding options and does not take into account the performance shares and restricted units.
(3)  Represents 5,466,021 and 274,721 shares available for future issuance under our 2012 Long-Term Incentives Plan and our 2003 Directors Stock Plan, respectively.

ROCKWELL AUTOMATION, INC. - Form 10-K 55

 
PART III  
ITEM 13 Certain Relationships and Related Transactions, and Director Independence

ITEM 13  Certain Relationships and Related Transactions, 

and Director Independence

The information required by this Item is incorporated by reference to the sections entitled Board of Directors and Committees and Corporate 
Governance in the Proxy Statement.

ITEM 14  Principal Accountant Fees and Services

The information required by this Item is incorporated by reference to the section entitled Proposal to Approve the Selection of Independent Registered 
Public Accounting Firm in the Proxy Statement.

56

ROCKWELL AUTOMATION, INC. - Form 10-K

ITEM 15 Exhibits and Financial Statement Schedule

PART IV  

PART IV

ITEM 15  Exhibits and Financial Statement Schedule

(a) Financial Statements, Financial Statement Schedule and Exhibits

(1)  Financial Statements (all fi nancial statements listed below are those of the Company and its 

consolidated subsidiaries)

Consolidated Balance Sheet, September 30, 2013 and 2012.......................................................................................................................................................................... 27

Consolidated Statement of Operations, years ended September 30, 2013, 2012 and 2011 ................................................................................... 28 

Consolidated Statement of Comprehensive Income, years ended September 30, 2013, 2012 and 2011 ............................................. 28

Consolidated Statement of Cash Flows, years ended September 30, 2013, 2012 and 2011 ................................................................................. 29

Consolidated Statement of Shareowners’ Equity, years ended September 30, 2013, 2012 and 2011 ....................................................... 30

Notes to Consolidated Financial Statements ........................................................................................................................................................................................................................ 31

Report of Independent Registered Public Accounting Firm .............................................................................................................................................................................. 53

(2) Financial Statement Schedule for the years ended September 30, 2013, 2012 and 2011

Schedule II—Valuation and Qualifying Accounts .......................................................................................................................................................................................................... S-1

Schedules not fi led herewith are omitted because of the absence of conditions under which they are required 
or because the information called for is shown in the consolidated fi nancial statements or notes thereto.

(3) Exhibits

3-a

3-b

4-a-3

4-a-1

4-a-2

Restated Certifi cate of Incorporation of the Company, fi led as Exhibit 3 to the Company’s Quarterly Report on Form 10-Q for the quarter 
ended March 31, 2002, is hereby incorporated by reference.
By-Laws of the Company, as amended and restated effective June 6, 2013, fi led as Exhibit 3.2 to the Company’s Current Report 
on Form 8-K dated June 7, 2013, are hereby incorporated by reference.
Indenture dated as of December 1, 1996 between the Company and The Bank of New York Trust Company, N.A. (formerly JPMorgan 
Chase, successor to The Chase Manhattan Bank, successor to Mellon Bank, N.A.), as Trustee, fi led as Exhibit 4-a to Registration 
Statement No. 333-43071, is hereby incorporated by reference.
Form of certifi cate for the Company’s 6.70% Debentures due January 15, 2028, fi led as Exhibit 4-b to the Company’s Current Report 
on Form 8-K dated January 26, 1998, is hereby incorporated by reference.
Form of certifi cate for the Company’s 5.20% Debentures due January 15, 2098, fi led as Exhibit 4-c to the Company’s Current Report 
on Form 8-K dated January 26, 1998, is hereby incorporated by reference.
Form of certifi cate for the Company’s 5.65% Notes due December 31, 2017, fi led as Exhibit 4.1 to the Company’s Current Report 
on Form 8-K dated December 3, 2007, is hereby incorporated by reference.
Form of certifi cate for the Company’s 6.25% Debentures due December 31, 2037, fi led as Exhibit 4.2 to the Company’s Current Report 
on Form 8-K dated December 3, 2007, is hereby incorporated by reference.
Copy of the Company’s 2003 Directors Stock Plan, fi led as Exhibit 4-d to the Company’s Registration Statement on Form S-8
(No. 333-101780), is hereby incorporated by reference.
Form of Stock Option Agreement under Sections 7(a)(i) and 7(a)(ii) of the 2003 Directors Stock Plan, fi led as Exhibit 10.3 to the 
Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2003, is hereby incorporated by reference.
*10-a-3 Memorandum of Amendments to the Company’s 2003 Directors Stock Plan approved and adopted by the Board of Directors of the 

*10-a-2

*10-a-1

4-a-4

4-a-5

Company on April 25, 2003, fi led as Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2003, 
is hereby incorporated by reference.

*  Management contract or compensatory plan or arrangement. 

ROCKWELL AUTOMATION, INC. - Form 10-K 57

PART IV  
ITEM 15 Exhibits and Financial Statement Schedule

*10-a-4

Summary of Non-Employee Director Compensation and Benefi ts as of October 1, 2013, fi led as Exhibit 10.3 to the Company’s Quarterly 
Report on Form 10-Q for the quarter ended June 30, 2013, is hereby incorporated by reference.

*10-a-5 Memorandum of Amendments to the Company’s 2003 Directors Stock Plan approved and adopted by the Board of Directors of 

the Company on November 7, 2007, fi led as Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter ended 
December 31, 2007, is hereby incorporated by reference.

*10-a-7

*10-a-6 Memorandum of Amendments to the Company’s 2003 Directors Stock Plan approved and adopted by the Board of Directors of 
the Company on September 3, 2008, fi led as Exhibit 10-b-16 to the Company’s Annual Report on Form 10-K for the year ended 
September 30, 2008, is hereby incorporated by reference.
Form of Restricted Stock Unit Agreement under Section 6 of the Company’s 2003 Director’s Stock Plan, as amended, fi led as Exhibit 10.3 
to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2008, is hereby incorporated by reference.
Copy of the Company’s 2000 Long-Term Incentives Plan, as amended through February 4, 2004, fi led as Exhibit 10-e-1 
to the Company’s Annual Report on Form 10-K for the year ended September 30, 2004, is hereby incorporated by reference.
*10-b-2 Memorandum of Proposed Amendments to the Rockwell International Corporation 2000 Long-Term Incentives Plan approved and adopted 

*10-b-1

*10-b-3

by the Board of Directors of the Company on June 6, 2001, in connection with the spinoff of Rockwell Collins, fi led as Exhibit 10-e-4 to 
the Company’s Annual Report on Form 10-K for the year ended September 30, 2001, is hereby incorporated by reference.
Forms of Stock Option Agreements under the Company’s 2000 Long-Term Incentives Plan, fi led as Exhibit 10-e-6 to the Company’s 
Annual Report on Form 10-K for the year ended September 30, 2002, are hereby incorporated by reference.

*10-b-4 Memorandum of Amendments to the Company’s 2000 Long-Term Incentives Plan, as amended, fi led as Exhibit 10.2 to the Company’s 

Current Report on Form 8-K dated April 7, 2005, is hereby incorporated by reference.

*10-b-5 Memorandum of Amendments to the Company’s 2000 Long-Term Incentives Plan, as amended, fi led as Exhibit 99.1 to the Company’s 

Current Report on Form 8-K dated November 4, 2005, is hereby incorporated by reference.

*10-c-4

*10-c-3

*10-c-1

*10-c-2

*10-b-7

*10-b-8

*10-b-6 Memorandum of Proposed Amendment and Restatement of the Company’s 2000 Long-Term Incentives Plan, as amended, approved 
and adopted by the Board of Directors of the Company on November 7, 2007, fi led as Exhibit 10.4 to the Company’s Quarterly Report 
on Form 10-Q for the quarter ended December 31, 2007, is hereby incorporated by reference.
Forms of Stock Option Agreement under the Company’s 2000 Long-Term Incentives Plan, as amended, for options granted to executive 
offi cers of the Company after December 1, 2007, fi led as Exhibit 10.5 to the Company’s Quarterly Report on Form 10-Q for the quarter 
ended December 31, 2007, is hereby incorporated by reference.
Copy of resolutions of the Board of Directors of the Company, adopted December 5, 2007 and effective February 6, 2008, amending 
the Company’s 2000 Long-Term Incentives Plan, as amended, fi led as Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q 
for the quarter ended March 31, 2008, is hereby incorporated by reference.
Copy of the Company’s 2008 Long-Term Incentives Plan, as amended and restated through June 4, 2010, fi led as Exhibit 99 to 
the Company’s Current Report on Form 8-K dated June 10, 2010, is hereby incorporated by reference.
Form of Stock Option Agreement under the Company’s 2008 Long-Term Incentives Plan, fi led as Exhibit 10.1 to the Company’s 
Quarterly Report on Form 10-Q for the quarter ended June 30, 2008, is hereby incorporated by reference.
Form of Restricted Stock Agreement under the Company’s 2008 Long-Term Incentives Plan, fi led as Exhibit 10-e-3 to the Company’s 
Annual Report on Form 10-K for the year ended September 30, 2008, is hereby incorporated by reference.
Forms of Stock Option Agreement under the Company’s 2008 Long-Term Incentives Plan for options granted to executive offi cers of 
the Company after December 1, 2008, fi led as Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q for the quarter ended 
December 31, 2008, is hereby incorporated by reference.
Form of Restricted Stock Agreement under the Company’s 2008 Long-Term Incentives Plan for shares of restricted stock awarded after 
December 1, 2008, fi led as Exhibit 10.5 to the Company’s Quarterly Report on Form 10-Q for the quarter ended December 31, 2008, 
is hereby incorporated by reference.
Form of Stock Option Agreement under the Company’s 2008 Long-Term Incentives Plan, as amended, for options granted to executive 
offi cers of the Company after December 6, 2010, fi led as Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter 
ended December 31, 2010, is hereby incorporated by reference.
Form of Restricted Stock Agreement under the Company’s 2008 Long-Term Incentives Plan, as amended, for shares of restricted stock 
awarded to executive offi cers of the Company after December 6, 2010, fi led as Exhibit 10.2 to the Company’s Quarterly Report on 
Form 10-Q for the quarter ended December 31, 2010, is hereby incorporated by reference.
Form of Performance Share Agreement under the Company’s 2008 Long-Term Incentives Plan, as amended, for performance shares 
awarded to executive offi cers of the Company after December 6, 2010, fi led as Exhibit 10.3 to the Company’s Quarterly Report 
on Form 10-Q for the quarter ended December 31, 2010, is hereby incorporated by reference.
Form of Stock Option Agreement under the Company’s 2008 Long-Term Incentives Plan, as amended, for options granted to executive 
offi cers of the Company after November 30, 2011, fi led as Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter 
ended December 31, 2011, is hereby incorporated by reference.

*10-c-5

*10-c-7

*10-c-8

*10-c-6

*10-c-9

*10-c-10 Form of Restricted Stock Agreement under the Company’s 2008 Long-Term Incentives Plan, as amended, for shares of restricted 

stock awarded to executive offi cers of the Company after November 30, 2011, fi led as Exhibit 10.2 to the Company’s Quarterly Report 
on Form 10-Q for the quarter ended December 31, 2011, is hereby incorporated by reference.

*10-c-11 Form of Performance Share Agreement under the Company’s 2008 Long-Term Incentives Plan, as amended, for performance shares 

awarded to executive offi cers of the Company after November 30, 2011, fi led as Exhibit 10.3 to the Company’s Quarterly Report 
on Form 10-Q for the quarter ended December 31, 2011 is hereby incorporated by reference.

*10-c-12 Copy of the Company’s 2012 Long-Term Incentives Plan, fi led as Exhibit 4-c to the Company’s Registration Statement on Form S-8 

(No. 333-180557), is hereby incorporated by reference.

*  Management contract or compensatory plan or arrangement. 

58

ROCKWELL AUTOMATION, INC. - Form 10-K

ITEM 15 Exhibits and Financial Statement Schedule

PART IV  

*10-c-13 Form of Stock Option Agreement under the Company’s 2012 Long-Term Incentives Plan for options granted to executive offi cers of 
the Company after December 5, 2012, fi led as Exhibit 10.1 to the Company’s Quarterly Report on Form 10-Q for the quarter ended 
December 31, 2012, is hereby incorporated by reference.

*10-c-14 Form of Restricted Stock Agreement under the Company’s 2012 Long-Term Incentives Plan for shares of restricted stock awarded 

to executive offi cers of the Company after December 5, 2012, fi led as Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q 
for the quarter ended December 31, 2012 is hereby incorporated by reference.

*10-c-15 Form of Performance Share Agreement under the Company’s 2012 Long-Term Incentives Plan for performance shares awarded 

*10-d

*10-e-1

to executive offi cers of the Company after December 5, 2012, fi led as Exhibit 10.3 to the Company’s Quarterly Report on Form 10-Q 
for the quarter ended December 31, 2012 is hereby incorporated by reference.
Copy of resolutions of the Compensation and Management Development Committee of the Board of Directors of the Company, adopted 
February 5, 2003, regarding the Corporate Offi ce vacation plan, fi led as Exhibit 10.5 to the Company’s Quarterly Report on Form 10-Q 
for the quarter ended March 31, 2003, is hereby incorporated by reference.
Copy of the Company’s Deferred Compensation Plan, as amended and restated September 6, 2006, fi led as Exhibit 10-f to the 
Company’s Annual Report on Form 10-K for the year ended September 30, 2006, is hereby incorporated by reference.

*10-f

10-i-1

*10-h-5

*10-h-4

*10-h-2

*10-h-3

*10-h-1

*10-g-1

*10-g-2

*10-e-2 Memorandum of Proposed Amendment and Restatement of the Company’s Deferred Compensation Plan approved and adopted by 
the Board of Directors of the Company on November 7, 2007, fi led as Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q 
for the quarter ended December 31, 2007, is hereby incorporated by reference.
Copy of the Company’s Directors Deferred Compensation Plan approved and adopted by the Board of Directors of the Company on 
November 5, 2008, fi led as Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the quarter ended December 31, 2008, 
is hereby incorporated by reference.
Copy of the Company’s Annual Incentive Compensation Plan for Senior Executive Offi cers, as amended December 3, 2003, 
fi led as Exhibit 10-i-1 to the Company’s Annual Report for the year ended September 30, 2004, is hereby incorporated by reference.
Copy of the Company’s Incentive Compensation Plan, fi led as Exhibit 10 to the Company’s Current Report on Form 8-K dated 
September 7, 2005, is hereby incorporated by reference.
Change of Control Agreement dated as of September 30, 2013 between the Company and Keith D. Nosbusch, fi led as Exhibit 99.1 
to the Company’s Current Report on Form 8-K dated October 2, 2013, is hereby incorporated by reference.
Form of Change of Control Agreement dated as of September 30, 2013 between the Company and each of Theodore D. Crandall, 
Frank C. Kulaszewicz, Blake D. Moret and Robert A. Ruff and certain other corporate offi cers fi led as Exhibit 99.2 to the Company’s 
Current Report on Form 8-K dated October 2, 2013, is hereby incorporated by reference.
Letter Agreement dated September 3, 2009 between the Company and Keith D. Nosbusch, fi led as Exhibit 99.1 to the Company’s 
Current Report on Form 8-K dated September 8, 2009, is hereby incorporated by reference.
Letter Agreement dated September 3, 2009 between Registrant and Theodore D. Crandall, fi led as Exhibit 99.2 to the Company’s 
Current Report on Form 8-K dated September 8, 2009, is hereby incorporated by reference.
Description of relocation and expatriate package for Robert A. Ruff, contained in the Company’s Current Report on Form 8-K dated 
April 8, 2011, is hereby incorporated by reference.
Agreement and Plan of Distribution dated as of December 6, 1996, among Rockwell International Corporation (renamed Boeing North 
American, Inc.), the Company (formerly named New Rockwell International Corporation), Allen-Bradley Company, Inc., Rockwell Collins, Inc., 
Rockwell Semiconductor Systems, Inc., Rockwell Light Vehicle Systems, Inc. and Rockwell Heavy Vehicle Systems, Inc., fi led as Exhibit l0-b 
to the Company’s Quarterly Report on Form 10-Q for the quarter ended December 31, 1996, is hereby incorporated by reference.
Post-Closing Covenants Agreement dated as of December 6, 1996, among Rockwell International Corporation (renamed Boeing North 
American, Inc.), The Boeing Company, Boeing NA, Inc. and the Company (formerly named New Rockwell International Corporation), fi led as 
Exhibit 10-c to the Company’s Quarterly Report on Form 10-Q for the quarter ended December 31, 1996, is hereby incorporated by reference.
Tax Allocation Agreement dated as of December 6, 1996, among Rockwell International Corporation (renamed Boeing North American, 
Inc.), the Company (formerly named New Rockwell International Corporation) and The Boeing Company, fi led as Exhibit 10-d 
to the Company’s Quarterly Report on Form 10-Q for the quarter ended December 31, 1996, is hereby incorporated by reference.
Distribution Agreement dated as of September 30, 1997 by and between the Company and Meritor Automotive, Inc., fi led as Exhibit 2.1 
to the Company’s Current Report on Form 8-K dated October 10, 1997, is hereby incorporated by reference.
Employee Matters Agreement dated as of September 30, 1997 by and between the Company and Meritor Automotive, Inc., 
fi led as Exhibit 2.2 to the Company’s Current Report on Form 8-K dated October 10, 1997, is hereby incorporated by reference.
Tax Allocation Agreement dated as of September 30, 1997 by and between the Company and Meritor Automotive, Inc., 
fi led as Exhibit 2.3 to the Company’s Current Report on Form 8-K dated October 10, 1997, is hereby incorporated by reference.
Distribution Agreement dated as of December 31, 1998 by and between the Company and Conexant Systems, Inc., fi led as Exhibit 2.1 
to the Company’s Current Report on Form 8-K dated January 12, 1999, is hereby incorporated by reference.
Amended and Restated Employee Matters Agreement dated as of December 31, 1998 by and between the Company and Conexant 
Systems, Inc., fi led as Exhibit 2.2 to the Company’s Current Report on Form 8-K dated January 12, 1999, is hereby incorporated by reference.
Tax Allocation Agreement dated as of December 31, 1998 by and between the Company and Conexant Systems, Inc., 
fi led as Exhibit 2.3 to the Company’s Current Report on Form 8-K dated January 12, 1999, is hereby incorporated by reference.
Distribution Agreement dated as of June 29, 2001 by and among the Company, Rockwell Collins, Inc. and Rockwell Scientifi c Company 
LLC, fi led as Exhibit 2.1 to the Company’s Current Report on Form 8-K dated July 11, 2001, is hereby incorporated by reference.
Employee Matters Agreement dated as of June 29, 2001 by and among the Company, Rockwell Collins, Inc. and Rockwell Scientifi c 
Company LLC, fi led as Exhibit 2.2 to the Company’s Current Report on Form 8-K dated July 11, 2001, is hereby incorporated by reference.
Tax Allocation Agreement dated as of June 29, 2001 by and between the Company and Rockwell Collins, Inc., fi led as Exhibit 2.3 
to the Company’s Current Report on Form 8-K dated July 11, 2001, is hereby incorporated by reference.

10-k-1

10-k-2

10-k-3

10-l-3

10-j-2

10-i-3

10-i-2

10-l-2

10-j-3

10-l-1

10-j-l

*  Management contract or compensatory plan or arrangement. 

ROCKWELL AUTOMATION, INC. - Form 10-K 59

PART IV  
ITEM 15 Exhibits and Financial Statement Schedule

10-m

10-n

10-o-1

10-o-2

12
21
23
24

$750,000,000 Four-Year Credit Agreement dated as of May 22, 2013 among the Company, the Banks listed on the signature pages thereof, 
JPMorgan Chase Bank, N.A., as Administrative Agent, Bank of America, N.A., as Syndication Agent, and The Bank of New York Mellon, 
BMO Harris Bank N.A., Citibank, N.A., Deutsche Bank Securities Inc., The Northern Trust Company, PNC Bank National Association, 
U.S. Bank National Association, and Wells Fargo Bank, National Association, as Documentation Agents, fi led as Exhibit 99 to the Company’s 
Current Report on Form 8-K dated May 28, 2013, is hereby incorporated by reference.
Purchase and Sale Agreement dated as of August 24, 2005 by and between the Company and First Industrial Acquisitions, Inc., including 
the form of Lease Agreement attached as Exhibit I thereto, together with the First Amendment to Purchase and Sale Agreement dated 
as of September 30, 2005 and the Second Amendment to Purchase and Sale Agreement dated as of October 31, 2005, fi led as 
Exhibit 10-p to the Company’s Annual Report on Form 10-K for the year ended September 30, 2005, is hereby incorporated by reference.
Purchase Agreement, dated as of November 6, 2006, by and among Rockwell Automation, Inc., Rockwell Automaton of Ohio, Inc., 
Rockwell Automation Canada Control Systems, Grupo Industrias Reliance S.A. de C.V., Rockwell Automation GmbH (formerly known 
as Rockwell International GmbH) and Baldor Electric Company, contained in the Company’s Current Report on Form 8-K dated 
November 9, 2006, is hereby incorporated by reference.
First Amendment to Purchase Agreement dated as of January 24, 2007 by and among Rockwell Automation, Inc., Rockwell Automation 
of Ohio, Inc., Rockwell Automation Canada Control Systems, Grupo Industrias Reliance S.A. de C.V., Rockwell Automation GmbH and 
Baldor Electric Company, fi led as Exhibit 10.2 to the Company’s Quarterly Report on Form 10-Q for the quarter ended March 31, 2007, 
is hereby incorporated by reference.
Computation of Ratio of Earnings to Fixed Charges for the Five Years Ended September 30, 2013.
List of Subsidiaries of the Company.
Consent of Independent Registered Public Accounting Firm.
Powers of Attorney authorizing certain persons to sign this Annual Report on Form 10-K on behalf of certain directors and offi cers of 
the Company.
Certifi cation of Periodic Report by the Chief Executive Offi cer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.
Certifi cation of Periodic Report by the Chief Financial Offi cer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.
Certifi cation of Periodic Report by the Chief Executive Offi cer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Certifi cation of Periodic Report by the Chief Financial Offi cer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Interactive Data Files.

31.1
31.2
32.1
32.2
101
*  Management contract or compensatory plan or arrangement. 

60

ROCKWELL AUTOMATION, INC. - Form 10-K

ITEM 15 Exhibits and Financial Statement Schedule

PART IV  

Signatures

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed 
on its behalf by the undersigned, thereunto duly authorized.

Dated: November 18, 2013

Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below on the 18th day of November 2013 by 
the following persons on behalf of the registrant and in the capacities indicated.

ROCKWELL AUTOMATION, INC.
By

/S/ THEODORE D. CRANDALL

  Theodore D. Crandall

Senior Vice President and
Chief Financial Offi cer

By

By

*By

**By

/s/ THEODORE D. CRANDALL
Theodore D. Crandall
Senior Vice President and
Chief Financial Offi cer
(Principal Financial Offi cer)
/s/ DAVID M. DORGAN
David M. Dorgan
Vice President and Controller
(Principal Accounting Offi cer)
Keith D. Nosbusch *
Chairman of the Board,
President and
Chief Executive Offi cer
(Principal Executive Offi cer)
and Director
Betty C. Alewine*
Director
J. Phillip Holloman*
Director
Verne G. Istock*
Director
Barry C. Johnson*
Director
Steven R. Kalmanson*
Director
James P. Keane*
Director
Lawrence D. Kingsley*
Director
William T. McCormick, Jr.*
Director
Donald R. Parfet *
Director
/s/ DOUGLAS M. HAGERMAN
Douglas M. Hagerman, Attorney-in-fact**
authority of powers of attorney fi led herewith

ROCKWELL AUTOMATION, INC. - Form 10-K 61

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
PART IV  
ITEM 15 Exhibits and Financial Statement Schedule

Schedule II 

 Rockwell Automation, Inc. 
Valuation And Qualifying Accounts

FOR THE YEARS ENDED SEPTEMBER 30, 2013, 2012 AND 2011

Additions

Balance at 
Beginning of Year

Charged to 
Costs and 
Expenses

Charged 
to Other 
Accounts

Balance at
End of Year

Deductions(b)

(in millions)
Description
*Year ended September 30, 2013
Allowance for doubtful accounts(a)
Valuation allowance for deferred tax assets
*Year ended September 30, 2012
Allowance for doubtful accounts(a)
Valuation allowance for deferred tax assets
*Year ended September 30, 2011
Allowance for doubtful accounts(a)
Valuation allowance for deferred tax assets
(a) 
(b)  Consists of amounts written off for the allowance for doubtful accounts and adjustments resulting from our ability to utilize foreign tax credits, capital losses, or net operating 

Includes allowances for current and other long-term receivables.

28.9 $
32.8  

20.7 $
26.7  

10.2 $
10.6  

30.8 $
31.8  

5.9 $
2.5  

— $
0.5  

7.8 $
1.0  

2.0 $
4.5  

8.3 $
5.8  

2.8 $
2.3  

— $
—  

— $
—  

30.8
31.8

28.9
32.8

25.3
28.3

$

$

$

loss carryforwards for which a valuation allowance had previously been recorded.
Amounts reported relate to continuing operations in all periods presented.

* 

S-1

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Index to Exhibits*

PART IV  

INDEX TO EXHIBITS

Exhibit No. Exhibit
12
21
23
24

31.1
31.2
32.1
32.2
101
* 

Computation of Ratio of Earnings to Fixed Charges for the Five Years Ended September 30, 2013.
List of Subsidiaries of the Company.
Consent of Independent Registered Public Accounting Firm.
Powers of Attorney authorizing certain persons to sign this Annual Report on Form 10-K on behalf of certain directors and offi cers 
of the Company.
Certifi cation of Periodic Report by the Chief Executive Offi cer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.
Certifi cation of Periodic Report by the Chief Financial Offi cer pursuant to Rule 13a-14(a) of the Securities Exchange Act of 1934.
Certifi cation of Periodic Report by the Chief Executive Offi cer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Certifi cation of Periodic Report by the Chief Financial Offi cer pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
Interactive Data Files.

See Part IV, Item 15(a)(3) for exhibits incorporated by reference.

ROCKWELL AUTOMATION, INC. - Form 10-K E-1

PART IV  
EXHIBIT 31.1

EXHIBIT 31.1  Certifi cation

I, Keith D. Nosbusch, certify that:

1. 

2 

3. 

4. 

I have reviewed this annual report on Form 10-K of Rockwell Automation, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 
the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered 
by this report;

Based on my knowledge, the fi nancial statements, and other fi nancial information included in this report, fairly present in all material respects the 
fi nancial condition, results of operations and cash fl ows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying offi cer and I are responsible for establishing and maintaining disclosure controls and procedures (as defi ned in 
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over fi nancial reporting (as defi ned in Exchange Act Rules 13a-15(f) and 15d-15(f)) 
for the registrant and have:

a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, 
to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within 
those entities, particularly during the period in which this report is being prepared;

b)  Designed such internal control over fi nancial reporting, or caused such internal control over fi nancial reporting to be designed under our 
supervision, to provide reasonable assurance regarding the reliability of fi nancial reporting and the preparation of fi nancial statements for 
external purposes in accordance with generally accepted accounting principles;

c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the 

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)  Disclosed in this report any change in the registrant’s internal control over fi nancial reporting that occurred during the registrant’s most recent 
fi scal quarter (the registrant’s fourth fi scal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially 
affect, the registrant’s internal control over fi nancial reporting; and

5. 

The registrant’s other certifying offi cer and I have disclosed, based on our most recent evaluation of internal control over fi nancial reporting, to the 
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)  All signifi cant defi ciencies and material weaknesses in the design or operation of internal control over fi nancial reporting which are reasonably 

likely to adversely affect the registrant’s ability to record, process, summarize and report fi nancial information; and

b)  Any fraud, whether or not material, that involves management or other employees who have a signifi cant role in the registrant’s internal control 

over fi nancial reporting.

Date: November 18, 2013

/s/ KEITH D. NOSBUSCH
Keith D. Nosbusch
Chairman, President and 
Chief Executive Offi cer

E-2

ROCKWELL AUTOMATION, INC. - Form 10-K

PART IV  

EXHIBIT 31.2

EXHIBIT 31.2  Certifi cation

I, Theodore D. Crandall, certify that:

1. 

2. 

3. 

4. 

I have reviewed this annual report on Form 10-K of Rockwell Automation, Inc.;

Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make 
the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered 
by this report;

Based on my knowledge, the fi nancial statements, and other fi nancial information included in this report, fairly present in all material respects the 
fi nancial condition, results of operations and cash fl ows of the registrant as of, and for, the periods presented in this report;

The registrant’s other certifying offi cer and I are responsible for establishing and maintaining disclosure controls and procedures (as defi ned in 
Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over fi nancial reporting (as defi ned in Exchange Act Rules 13a-15(f) and 15d-15(f)) 
for the registrant and have:

a)  Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, 
to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within 
those entities, particularly during the period in which this report is being prepared;

b)  Designed such internal control over fi nancial reporting, or caused such internal control over fi nancial reporting to be designed under our 
supervision, to provide reasonable assurance regarding the reliability of fi nancial reporting and the preparation of fi nancial statements for 
external purposes in accordance with generally accepted accounting principles;

c)  Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this report our conclusions about the 

effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and

d)  Disclosed in this report any change in the registrant’s internal control over fi nancial reporting that occurred during the registrant’s most recent 
fi scal quarter (the registrant’s fourth fi scal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially 
affect, the registrant’s internal control over fi nancial reporting; and

5. 

The registrant’s other certifying offi cer and I have disclosed, based on our most recent evaluation of internal control over fi nancial reporting, to the 
registrant’s auditors and the audit committee of the registrant’s board of directors (or persons performing the equivalent functions):

a)  All signifi cant defi ciencies and material weaknesses in the design or operation of internal control over fi nancial reporting which are reasonably 

likely to adversely affect the registrant’s ability to record, process, summarize and report fi nancial information; and

b)  Any fraud, whether or not material, that involves management or other employees who have a signifi cant role in the registrant’s internal control 

over fi nancial reporting.

Date: November 18, 2013

/s/ THEODORE D. CRANDALL
Theodore D. Crandall
Senior Vice President and 
Chief Financial Offi cer

ROCKWELL AUTOMATION, INC. - Form 10-K E-3

PART IV  
EXHIBIT 32.1

EXHIBIT 32.1  Certifi cation of Periodic Report

I, Keith D. Nosbusch, Chairman, President and Chief Executive Offi cer of Rockwell Automation, Inc. (the “Company”), hereby certify pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that:

(1) 

the Annual Report on Form 10-K of the Company for the year ended September 30, 2013 (the “Report”) fully complies with the requirements of 
Section 13(a) of the Securities Exchange Act of 1934; and

(2) 

the information contained in the Report fairly presents, in all material respects, the fi nancial condition and results of operations of the Company.

Date: November 18, 2013

/s/ KEITH D. NOSBUSCH
Keith D. Nosbusch
Chairman, President and 
Chief Executive Offi cer

E-4

ROCKWELL AUTOMATION, INC. - Form 10-K

PART IV  
EXHIBIT 32 .2 

EXHIBIT 32.2  Certifi cation of Periodic Report

I, Theodore D. Crandall, Senior Vice President and Chief Financial Offi cer of Rockwell Automation, Inc. (the “Company”), hereby certify pursuant to 
Section 906 of the Sarbanes-Oxley Act of 2002, 18 U.S.C. Section 1350, that:

(1) 

the Annual Report on Form 10-K of the Company for the year ended September 30, 2013 (the “Report”) fully complies with the requirements of 
Section 13(a) of the Securities Exchange Act of 1934; and

(2) 

the information contained in the Report fairly presents, in all material respects, the fi nancial condition and results of operations of the Company.

Date: November 18, 2013

/s/ THEODORE D. CRANDALL
Theodore D. Crandall
Senior Vice President and 
Chief Financial Offi cer

ROCKWELL AUTOMATION, INC. - Form 10-K E-5

(This page intentionally left blank)

Rockwell Automation, Inc.
Adjusted EPS, Return On Invested 
Capital, and Comparison of Five-Year 
Cumulative Total Return

This section does not constitute part of our Annual Report on  

Form 10-K for the fiscal year ended September 30, 2013.

ROCKWELL AUTOMATION, INC. - Form 10-K a

Supplemental Information
Adjusted EPS 

Our annual report contains information regarding Adjusted EPS, which is a non-GAAP measure that excludes non-operating pension 

costs and their related income tax effects. We define non-operating pension costs as defined benefit plan interest cost, expected return 

on plan assets, amortization of actuarial gains and losses and the impact of any plan curtailments or settlements.  These components of 

net periodic benefit cost primarily relate to changes in pension assets and liabilities that are a result of market performance; we consider 

these costs to be unrelated to the operating performance of our business.  We believe that Adjusted EPS provides useful information to 

our investors about our operating performance and allow management and investors to compare our operating performance period 

over period. Our measure of Adjusted EPS may be different from measures used by other companies.  This non-GAAP measure should 

not be considered a substitute for diluted EPS.

The following is a reconciliation of diluted EPS from continuing operations to Adjusted EPS:

Year Ended September 30,

2013 

2012 

2011 

Diluted EPS from continuing operations 

Non-operating pension costs per diluted share, before tax 

Tax effect of non-operating pension costs per diluted share 

$5.36 

0.55 

(0.20) 

$5.13 

0.25 

(0.09) 

$4.79 

0.16 

(0.06) 

2010

$3.05

0.07

(0.02)

Adjusted EPS 

 $    5.71 

$    5.29 

$    4.89 

$    3.10

This page does not constitute part of our Annual Report on Form 10-K for the fiscal year ended September 30, 2013.

b

ROCKWELL AUTOMATION, INC. - Form 10-K

 
 
 
 
 
 
 
 
Return On Invested Capital

Our annual report contains information regarding Return On Invested Capital (ROIC), which is a non-GAAP financial measure.  We 

believe that ROIC is useful to investors as a measure of performance and of the effectiveness of the use of capital in our operations.  

We use ROIC as one measure to monitor and evaluate performance.  Our measure of ROIC may be different from that used by other 

companies.  We define ROIC as the percentage resulting from the following calculation:

(a) 

Income from continuing operations, before interest expense, income tax provision, and purchase accounting  

depreciation and amortization, divided by;

(b)  average invested capital for the year, calculated as a five quarter rolling average using the sum of short-term debt,  

long-term debt, shareowners’ equity, and accumulated amortization of goodwill and other intangible assets, minus cash  

and cash equivalents and short-term investments, multiplied by;

(c)  one minus the effective tax rate for the period.

ROIC is calculated as follows:
(in millions, except percentages) 

(a) Return

Income from continuing operations 

Interest expense 

Income tax provision 

Purchase accounting depreciation and amortization 

Return 

(b) Average Invested Capital

Short-term debt 

Long-term debt 

Shareowners’ equity 

Accumulated amortization of goodwill and intangibles 

Cash and cash equivalents 

Short-term investments 

Average invested capital 

(c) Effective Tax Rate

Income tax provision 

Income from continuing operations before income taxes 

Effective tax rate 

(a) / (b) * (1-c) Return On Invested Capital 

Twelve Months Ended
September 30,

2013 

2012

$756.3 

60.9 

224.6 

19.3 

$737.0

60.1

228.9

19.8

1,061.1 

1,045.8

209.0 

905.0 

2,086.7 

775.2 

(1,010.2) 

(361.7) 

2,604.0 

224.6 

$980.9 

22.9% 

31.4% 

207.2

905.0

1,881.5

751.0

(878.8)

(232.5)

2,633.4

228.9

$965.9

23.7% 

30.3%

This page does not constitute part of our Annual Report on Form 10-K for the fiscal year ended September 30, 2013.

ROCKWELL AUTOMATION, INC. - Form 10-K c

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Comparison of Five-Year Cumulative Total Return
Rockwell Automation, 
S&P 500 Index and S&P Electrical Components & Equipment

The following line graph compares the cumulative total shareowner return on our Common Stock against the 

cumulative total return of the S&P Composite-500 Stock Index and the S&P Electrical Components & Equipment 

Index for the period of five fiscal years from October 1, 2008 to September 30, 2013, assuming in each case a fixed 

investment of $100 at the respective closing prices on September 30, 2008 and reinvestment of all dividends.

$400  

$300  

$200  

$100  

$0  

2008  

2009  

2010  

2011 

2012 

2013  

Rockwell Automation

S&P 500 Index

S&P Electrical Components & Equipment

The cumulative total returns on Rockwell Automation Common Stock and each index as of each September 30, 2008 - 2013 

plotted in the above graph are as follows: 

2008

2009

2010

2011

2012

2013

Rockwell Automation*

$100.00

$118.71

$175.99

$163.03

$ 207.27

$325.78

S&P 500 Index

100.00

93.09

102.55

103.73

135.05

161.18

S&P Electrical Components & Equipment

100.00

107.10

142.31

119.63

159.70

220.54

Cash dividends per common share

1.16

1.16

1.22

1.475

1.745

1.98

* Includes the reinvestment of all dividends in our Common Stock.

This page does not constitute part of our Annual Report on Form 10-K for the fiscal year ended September 30, 2013.

d

ROCKWELL AUTOMATION, INC. - Form 10-K

ROCKWELL AUTOMATION
1201 South Second Street  Milwaukee, WI  53204 USA
+1 (414) 382-2000   |  www.rockwellautomation.com

16