Quarterlytics / Consumer Cyclical / Apparel - Footwear & Accessories / Rocky Brands, Inc.

Rocky Brands, Inc.

rcky · NASDAQ Consumer Cyclical
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Ticker rcky
Exchange NASDAQ
Sector Consumer Cyclical
Industry Apparel - Footwear & Accessories
Employees 2530
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FY2003 Annual Report · Rocky Brands, Inc.
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®

®

Rocky Shoes & Boots, Inc. designs, develops, manufactures and markets premium quality
rugged outdoor, occupational, and casual footwear, as well as branded apparel and
accessories.  The Company’s footwear, clothing and accessories are marketed through
several distribution channels, primarily under the brands ROCKY® and GATES®.

®

FINANCIAL HIGHLIGHTS

($ In thousands, except for per share data)

2003

2002

2001

2000

1999

Income Statement Data

Net sales

Gross margin (%)

Income (loss) from operations (%)

Net income (loss)

Net income (loss) per diluted share

Weighted average number of fully
diluted shares outstanding

Balance Sheet Data

Inventories

Total assets

Total debt

Shareholders’ equity

Net sales
(In thousands)

$103,229

$103,320

$98,781

$88,959

$

106,165

$ 88,959

$ 103,320

$

103,229

$

98,781

30.9%

9.0%

26.3%

5.4%

6,039

1.32

$

$

2,843

0.62

4,561

4,590

38,068

$ 23,182

86,175

$ 68,417

18,018

$ 10,975

58,385

$ 52,393

22.5%

3.5%

1,531

0.34

4,549

27,714

74,660

17,445

51,043

$

$

$

$

$

$

$

$

$

$

$

$

23.8%

3.1%

97

0.02

4,493

32,035

86,051

27,516

50,326

$

$

$

$

$

$

15.7%

(5.2)%

(5,130)

(1.09)

4,710

32,573

89,333

33,777

50,229

$

$

$

$

$

$

Net income per diluted share

$106,165

$1.32

$0.62

$0.34

$0.02

1999

2000

2001

2002

2003

($1.09)

1999

2000

2001

2002

2003

Gross margin
% of net sales

30.9%

26.3%

23.8%

22.5%

15.7%

Total debt
(In thousands)

$33,777

$27,516

$17,445

$18,018

$10,975

1999

2000

2001

2002

2003

1999

2000

2001

2002

2003

To Our Shareholders, 

Our record results for 2003 benefited from the head-to-toe strategy we began to implement 
two years ago.  It is focused on leveraging the ROCKY® brand into apparel and additional 
footwear categories. 

Net income more than doubled to $6.0 million for the year 2003 from $2.8 million the prior 
year.  Net income per diluted share increased 113% to $1.32 for the 2003 compared to $0.62 
in 2002. 

Net sales rose 19% to $106.2 million for 2003 from $89.0 million a year ago. This was led by 
a 28% increase in branded sales, especially in the Rugged Outdoor, Occupational, and 
Outdoor Apparel categories as well as GATES® products, which we acquired in April 2003.  
Sales were particularly strong during the second half of 2003 as evidenced by the record net 
sales for the third and fourth quarters.  

Gross margin improved to $32.8 million, or 30.9% of net sales, for 2003 from $23.4 million, 
or 26.3% of net sales, last year.  This increase was attributable to sales mix and increased 
sales of sourced products.  Sourcing is an important part of our growth strategy as we balance 
production at our factories with footwear and apparel sourced from the Far East.  Sourced
products increased to 66% of net sales for 2003 compared to 49% in 2002. 

Income from operations doubled to $9.5 million or 9.0% of net sales for the year ended 
December 31, 2003 from $4.8 million or 5.4% of net sales in 2002.

Footwear and Apparel Sales 

Sales of Rugged Outdoor products were approximately $48.1 million for 2003, an increase of 
15% over the prior year.  This is currently our largest footwear category and ROCKY® is the 
leader in this market.  We offer the broadest range of rugged outdoor footwear, especially in 
camouflage patterns. 

Occupational sales rose 17% to $34.6 million of net sales from $29.6 million in 2002.  The 
primary sales catalyst was the line of western influenced work footwear introduced in the 
first quarter 2003.  We incorporated a number of the features the ROCKY® brand is known
for in these boots and they have quickly gained solid acceptance among current and new 
customers.  During the third quarter 2003 we launched REMEDY by ROCKY®, a line of 
occupational footwear specifically targeted to the healthcare market.

Building on our success in outdoor apparel, we introduced a line of work apparel in February
2004.  This line includes several styles of lined and unlined jackets, pants, overalls, and 
fleece apparel.  These apparel lines are integral to successful implementation of our head-to-
toe strategy.  We plan to continue leveraging our strong brands in select markets.

In April 2003 we completed our first acquisition, which included the purchase of the 
GATES® brand, business and certain inventory from Gates-Mills, Inc.  The purchased 
business includes lines of active outdoor sports, ski and casual/dress gloves.  Sales of 
GATES® products during the nine months following the acquisition were $10.2 million and 
exceeded our expectations for 2003. We are positioning this brand for further growth beyond 
the traditional glove market to include après ski and hiking footwear.   

LETTER TO SHAREHOLDERS

Military Contracts

In September 2003 we entered into a $6.1 million agreement with Belleville Shoe 
Manufacturing Company to manufacture boots for shipment to the U.S. military.  
Approximately $0.4 million of these boots were shipped during the fourth quarter and an 
additional $5.7 million of the boots under this contract are expected to be shipped by May 
2004.  They are being manufactured in the Company’s factory in Puerto Rico.

In March 2004 we announced a $16.4 million agreement with Belleville to produce 200,000 
pairs of Infantry Combat Boots to be shipped to the U.S. military.  This agreement also
includes a provision permitting Belleville, at its sole option, to order up to an additional 
675,000 pairs of Infantry Combat Boots.  Initial shipment is expected to begin in June 2004 
and continue for approximately 10 months.  While our growth strategy is not focused on the 
military market, we are pleased to produce these boots when manufacturing capacity is 
available.

Share Repurchase Program 

We completed our share repurchase program during 2003, acquiring 483,533 shares of our 
common stock in private transactions and open market purchases.  These shares were 
purchased at an average price of $6.42 per share. 

New Board Member 

We are pleased that Harley E. Rouda, Jr. joined our Board of Directors this past year.  He is
Chief Executive Officer and Managing Partner of Real Living, Inc., the largest independently
owned, residential real estate firm in the Midwest and the fifth largest in the United States.  
His experience in sales and marketing combined with his financial and legal background 
further strengthens our Board. 

Outlook

We are very pleased with our 2003 results and also recognize that we can do better.  All of us 
are working diligently to efficiently utilize the Company’s assets.  This includes fixed assets 
such as our distribution center and factories as well as our people to continuously improve 
logistics, product development and other key activities.  Our team is as strong as it has been 
in the Company’s history due to the experienced professionals that have joined the Company
during the past several years.  We are excited about our future and look forward to achieving 
improved performance in 2004. 

Your continued interest in our company is appreciated. 

Sincerely,

Mike Brooks
Chairman, President & CEO

LETTER TO SHAREHOLDERS

United States
Securities and Exchange Commission
Washington, D.C. 20549

FORM 10-K 

(Mark One)
(cid:1)(cid:1)(cid:1)(cid:1)

ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

(cid:2)(cid:2)(cid:2)(cid:2)

For the fiscal year ended December 31, 2003 
OR

TRANSITION  REPORT UNDER  SECTION  13  OR  15(d)  OF  THE  SECURITIES EXCHANGE  ACT  OF
1934

Commission File Number: 0-21026

ROCKY SHOES & BOOTS, INC. 
(Exact name of Registrant as specified in its charter)

Ohio 
(State or other jurisdiction of
incorporation or organization)

No. 31-1364046
(I.R.S. Employer Identification No.)

39 East Canal Street  
Nelsonville, Ohio 45764
(Address of principal executive offices, including zip code)

(740) 753-1951
(Registrant's telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act: None

Securities registered pursuant to Section 12(g) of the Act: Common Stock, without par value

  Preferred Stock Purchase Rights

Indicate by checkmark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of
the Securities Exchange Act of 1934 during the preceding 12 months, and (2) has been subject to the filing requirements for
at least the past 90 days. YES (cid:1) NO (cid:2)

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained
herein,  and  will  not be  contained,  to  the best of  Registrant's knowledge,  in definitive proxy  or  information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. (cid:2)

Indicate by check mark whether the registrant is an accelerated filer (as defined in Rule 12b-2 of the Act).

YES (cid:2) NO (cid:1)

The  aggregate  market  value  of  the  Registrant's  Common  Stock  held  by  non-affiliates  of  the  Registrant was

approximately $33,070,259 on June 30, 2003.

There were 4,496,976 shares of the Registrant's Common Stock outstanding on March 15, 2004. 

DOCUMENTS INCORPORATED BY REFERENCE

Portions of  the  Registrant's  Proxy Statement  for  the 2004 Annual  Meeting  of  Shareholders  are  incorporated by

reference in Part III. 

ROCKY SHOES & BOOTS, INC.

1

 
 
This Annual Report on Form 10-K contains forward-looking statements within the meaning of Section 21E of the
Securities  Exchange  Act  of 1934, as  amended, and  Section  27A  of  the  Securities  Act  of 1933,  as  amended.    The words
“anticipate,”  “believe,” “expect,”  “estimate,”  and  “project”  and  similar  words  and expressions  identify  forward-looking
statements  which  speak  only  as  of  the  date  hereof.    Investors  are cautioned  that  such  statements  involve  risks  and 
uncertainties that could cause actual results to differ materially from historical or anticipated results due to many factors,
including, but not limited to, the factors discussed in “Business - Business Risks.” The Company undertakes no obligation to
publicly update or revise any forward-looking statements.

ITEM 1.

BUSINESS.

PART I

Rocky  Shoes &  Boots,  Inc.  has  three  subsidiaries:  Five  Star Enterprises  Ltd. (“Five  Star”),  a  Cayman  Islands
corporation, which operates a manufacturing facility in La Vega, Dominican Republic; Lifestyle Footwear, Inc. (“Lifestyle”),
a Delaware corporation, which operates a manufacturing facility in Moca, Puerto Rico; and Rocky Canada, Inc., an Ontario
corporation, a sales and distribution operation in Waterloo, Ontario.  Unless the context otherwise requires, all references to
“Rocky” or the “Company” include Rocky Shoes & Boots, Inc. and its subsidiaries.

Overview

The Company is the successor to the business of The Wm. Brooks Shoe Company, a company established in 1932
by William Brooks, who was later joined by F. M. Brooks, the grandfather of the Company's current Chairman, President and
Chief Executive Officer, Mike Brooks.  The business was sold in 1959 to a company headquartered in Lancaster, Ohio. John
W. Brooks, the father of Mike Brooks, remained as an employee of the business when it was sold.  In 1975, John W. Brooks
formed John W. Brooks, Inc. (later known as Rocky Shoes & Boots Co. (“Rocky Co.”)) as an Ohio corporation, reacquired
the Nelsonville, Ohio operating assets of the original company and moved the business's principal executive offices back to
Nelsonville, Ohio.  In 1993, the Company, Rocky Co., Lifestyle and Five Star were parties to a reorganization, and in 1996,
Rocky  Co.  was  merged with  and  into  the  Company,  and  in  2003  Rocky  Canada,  Inc.  was  established  resulting  in  the 
Company's present corporate structure. In April 2003, the company acquired certain assets of Gates-Mills, Inc., including the
Gates brand name. 

In the past, the Company has benefited from a relatively low effective tax rate.  Rocky and Lifestyle are subject to
U.S. Federal income taxes.  Five Star is incorporated in the Cayman Islands and conducts its operations in a “free trade zone”
in  the  Dominican  Republic  and,  accordingly,  is  currently  not  subject  to  Cayman  Islands  or Dominican  Republic  income
taxes.  In 2003, as a result of the formation of Rocky Canada, Inc., the Company is now subject to Canadian income tax. As
of December 31, 2003, a provision has not been made for U.S. taxes on the accumulated undistributed earnings of Five Star
through December 31, 2003 of approximately $8,180,000 that would become payable upon repatriation to the United States.
It is the intention of the Company to reinvest all such earnings of Five Star in operations and facilities outside of the United
States.

The Company operates in one financial reporting segment, footwear and related apparel and accessories.  Financial

information, including revenues, pre-tax income, and assets are included in the consolidated financial statements. 

ROCKY® and GATES



 are federally registered trademarks of Rocky Shoes & Boots, Inc.  This report also refers to

trademarks of corporations other than the Company.  See “Business - Patents, Trademarks and Trade Names.” 

Strategy

The  Company's  objective  is to  design,  supply  and  market  innovative,  high  performance, branded  footwear and
related  apparel  and  accessories  that  enhance  shareholder  value while improving  the  quality  of  life  of  our  employees, 
customers and the communities in which we operate.  Key elements of the Company's strategy are as follows: 

2

ROCKY SHOES & BOOTS, INC.

 
 
Leverage the ROCKY Brand. The Company believes the ROCKY brand has become a recognizable and established
name  for  performance  and  quality  conscious  consumers  in  the  rugged  outdoor  and  occupational  segments  of  the  men's
footwear  market.    The  Company  intends  to  continue  leveraging  ROCKY  with  emphasis  on  the  occupational  shoe market,
including recent product introductions into the western work boot segment of the occupational market, and complementary 
outdoor apparel and accessories in an effort to extend the brand.

Build  customer  and  consumer  relationships.    The  Company  believes  it  can  improve  customer  and  consumer
 These enhanced relationships will enable the Company to

relationships through innovative sales and marketing methods.
better understand and satisfy its customers’ and consumers’ needs.

Maximize benefit  of  current  infrastructure. The  Company  believes  it must  more  extensively  utilize  the  recent
significant  investments made  in  distribution  and  information  systems.    These  systems  will  enable  the  Company  to  better
service its customers in a more cost efficient manner.

Focus future investment. The Company believes it needs to continue as the leader in design and engineering of new

and innovative products and to focus future investments on achieving this goal.

Expand Product Sourcing.  The Company's sourced products represented approximately 66% of net sales in 2003. The
Company sources products which are manufactured to its specifications from independent manufacturers in the Far East.  This
enables the Company to offer product for sale at price points that cannot generally be achieved with products manufactured in its
own plants in Puerto Rico and the Dominican Republic. 

Product Lines

The  Company's  product  lines  consist  of rugged  outdoor, occupational,  military  and  casual  footwear  and  outdoor
apparel  and  Gates.    ROCKY  branded  products  emphasize  quality,  patented  materials,  such  as  GORE-TEX waterproof
breathable fabric,  CORDURA  nylon  fabric,  CAMBRELLE  cushioned  lining  and  THINSULATE  thermal  insulation.    The
following table summarizes the Company's product lines: 

Product Line 

Target Market 

RUGGED
OUTDOOR

Hunters and outdoorsmen

Suggested 
Retail
Price
$59 - 
$259

Distribution Channels

Sporting goods stores, outdoor specialty stores, 
mail order catalogs, independent retail stores and 
mass merchandisers 

OCCUPATIONAL Law enforcement and military

personnel, security guards, postal
workers, paramedics, industrial 
workers and construction workers

$69 - 
$179

Retail uniform stores, mail order catalogs, 
specialty safety stores 

MILITARY

U. S. Government

NA 

U.S. government supply chain

CASUAL

Retail customers of premium casual 
wear

$69 - 
$189

Independent retail stores, sporting goods stores,  
mail order catalogs and sporting goods stores

OUTDOOR
APPAREL 

GATES

Hunters and outdoorsmen

$7 - $200  Sporting goods stores, outdoor specialty stores, 

mail order catalogs, independent retail stores and 
mass merchandisers 

Skiers, hunters and outdoorsmen and 
retail customers of premium casual 
wear

$7 - $70

Sporting goods stores, outdoor specialty stores, 
mail order catalogs, independent retail stores and 
mass merchandisers 

ROCKY SHOES & BOOTS, INC.

3

Rugged  Outdoor Footwear.    Rugged  outdoor  footwear  is  the  Company's  largest  product  line, representing  $48.1
million, or 45.3%, of Fiscal 2003 net sales. The Company's rugged outdoor footwear line consists of all season sport/hunting 
boots  that  are  typically  waterproof  and  insulated  and  a line  of rubber  footwear.    These products are  designed  to  keep
outdoorsmen comfortable in extreme conditions.  Most of the Company's rugged outdoor footwear styles have outsoles which 
are designed to provide excellent cushioning and traction.  Although Rocky's rugged outdoor footwear is regularly updated to
incorporate  new  camouflage  patterns,  the  Company  believes  its products  in  this category  are  relatively  insensitive  to
changing fashion trends. 

Occupational Footwear.    Occupational  footwear,  the  Company's  second  largest  product line,  represented  $34.6 
million,  or  32.6%,  of Fiscal  2003  net sales. All  occupational footwear  styles  are  designed  to  be  comfortable, flexible,
lightweight, slip resistant and durable and are typically worn by people who are required to spend a majority of their time at
work  on  their  feet.  This  product  category  includes  work/steel  toe footwear  designed  for  industrial,  construction  and 
manufacturing workers who demand leather work boots that are durable, flexible and comfortable and black duty footwear
sold to security guards and law enforcement agents.

Military Footwear.  Sales of military footwear were $0.4 million in Fiscal 2003, accounting for 0.4% of net sales.
These  sales  are  part  of  a  $6.1  million  contract  awarded  the  Company  in  September  2003.    The remaining  $5.7  million  of
boots are expected to ship by the end of April 2004.  

Casual Footwear.  Sales of the Company's casual footwear were $2.5 million in Fiscal 2003, accounting for 2.4% of
net  sales.    The  Company's  casual  products  target  the  upscale  segment  of  the  market  and  include  well-styled,  comfortable 
leather shoes of a variety of constructions, including traditional handsewn.  Most of the Company's footwear in this segment
is waterproof and highly functional for outdoor activity.  The Company reduced its emphasis on the casual footwear segment
beginning in Fiscal 2000.  While continuing to offer high performance rugged casual footwear, the Company’s emphasis is 
on marketing this line through its traditional dealer base. 

Outdoor Apparel.    In 2002  the  Company  began  marketing outdoor gear  consisting  of  hunting  apparel,  socks  and
accessories.  Sales  of  the  Company’s  outdoor gear  were  $4.5  million in  Fiscal  2003, accounting  for  4.2%  of  net  sales.
Outdoor gear is currently marketed through the Company’s rugged outdoor footwear channels and is designed to leverage the
Company’s  reputation  within  this  product  line  by  offering products  directly  complementary  to  the  needs  of hunters  and 
outdoorsmen. 

Gates.    In  April  2003  the  Company  acquired  certain  assets  of Gates-Mills,  Inc.,  including  the Gates brand  name.
Sales of Gates branded products were $10.2 million in Fiscal 2003, accounting for 9.6% of net sales. Gates branded products
are primarily hunting, ski and dress gloves. 

Factory outlet stores. During 2003 the Company operated factory outlet stores in Nelsonville, Ohio and Edgefield,
South Carolina.  The Edgefield, South Carolina store was opened in August 2002.  Products principally include first quality
products,  factory  damaged  goods  and  close-outs  from  the  Company  and  Rocky  licensed  products.    In  addition,  related 
products from  other  manufacturers  are  sold  in  the  stores.    For  Fiscal  2003, net  sales  for  factory  outlet  stores were  $4.6
million, or 4.3% of the Company's total net sales.

Other.  The Company  manufactures and/or markets a variety of accessories, including innersole support systems,
foot warmers, laces and foot powder.  Sales of other products were $1.3 million in Fiscal 2003, accounting for 1.2% of net
sales. 

4

ROCKY SHOES & BOOTS, INC.

 
 
 
 
 
Net Sales Composition. The following table indicates the percentage of net sales derived from each major product line and 
the  factory  outlet  stores  for  the  periods  indicated.    Historical  percentages  may  not  be  indicative  of  the  Company's  future
product mix. 

Rugged outdoor ........................................................................................
Occupational.............................................................................................  
Military .....................................................................................................  
Casual .......................................................................................................
Outdoor apparel ........................................................................................
Gates .........................................................................................................  
Factory outlet stores..................................................................................
Other .........................................................................................................  

Product Design and Development

Fiscal 
2003 

45.3 % 
32.6
0.4 
2.4  
4.2  
9.6  
4.3  
1.2
100.0 % 

Fiscal 
2002 

46.7 % 
33.3  
7.2  
2.6  
3.1  
– 
4.6  
2.5
100.0 % 

Fiscal
2001

54.7 % 
26.2 
8.7 
4.3 
– 
– 
4.6 
1.5
100.0 % 

Product design and development are initiated both internally by the Company's development staff and externally by
customers  and  suppliers.    The  Company's  product  development  personnel,  marketing  personnel  and  sales  representatives 
work  closely  together  to  identify  opportunities  for  new  styles,  camouflage patterns,  design  improvements  and  the 
incorporation of new  materials.    These  opportunities  are  reported  to  the  Company's  development  staff  which  oversees  the 
development  and  testing of  the  new  products.    The  Company  strives  to  develop products  which  respond  to  the  changing
needs and tastes of consumers. 

Sales, Marketing and Advertising

The  Company  has  developed  comprehensive  marketing and advertising  programs  to  gain national  exposure  and 
create  brand  awareness  for  the  ROCKY  and  GATES  branded  products  in  targeted  markets.    By  creating  strong  brand
awareness, the Company seeks to increase the general level of retail demand for its products, expand the customer base and 
increase brand loyalty.  The Company's footwear and apparel is sold by more than 3,000 retail and mail order companies in
the United States and Canada.  No single customer accounted for more than 10% of the Company's revenues in Fiscal 2003. 
The Company believes the loss of any single customer would not have a material adverse effect on the Company’s financial
position.

The  Company's  sales  and  marketing  personnel  are  responsible  for  developing  and  implementing  all  aspects  of
advertising and promotion of the Company's products.  In addition, the Company maintains a network of sales representatives 
who  sell  the  Company's  products  throughout  the  United  States  and  Canada.    These  representatives  are  either  independent
representatives  who  carried  ROCKY  and  GATES  branded products  as  well  as  other non-competing  products  or  company
employees who carry the ROCKY and GATES branded products exclusively.   

The  Company  advertises  and  promotes  its  brands  through  a  variety  of  methods,  including  product  packaging,
national  print  and  television  advertising and  a  telemarketing operation.    In  addition,  the  Company  attends  numerous 
tradeshows, which have historically been an important source of new orders, and also works to establish the ROCKY and 
GATES brands within the trade industry.  The Company's marketing personnel have developed a product list, product catalog
and dealer support system which includes attractive point-of-sale displays and co-op advertising programs. 

The  Company  believes  its  long-term  reputation  for  quality  has  increased  awareness  of  the  ROCKY  and  GATES 
brands.  To further increase the strength of its brands, the Company has targeted the majority of its advertising efforts toward 
consumers.  A key component of this strategy includes advertising through cost-effective cable broadcasts and national print
publications aimed at audiences which share the demographic profile of the Company's typical customers. The Company's 
print advertisements and television commercials emphasize the waterproof nature of the Company's products as well as its 
high  quality,  comfort,  functionality  and  durability.    Management  believes  that  by  continuing  to target  consumers,  the 
ROCKY and GATES brands will become more recognizable and establish the Company as an overall leader in the industry 
leading to greater retail demand for the product. 

ROCKY SHOES & BOOTS, INC.

5

Manufacturing and Sourcing

The Company manufactures footwear in the Company's facilities located in the Dominican Republic and Puerto

Rico, and sources footwear, apparel and accessories from factories in the Far East.

In September 2001, the Board of Directors approved a plan to consolidate and realign the Company’s footwear

manufacturing operations.  Under this plan, the Company moved the footwear manufacturing operations at the Nelsonville,
Ohio factory to the Company’s factory in Puerto Rico.  The restructuring plan was completed in the fourth quarter of 2001.

Approximately  34% of  the  Company's  fiscal  2003  net  sales  were  attributable  to products produced  in  its own 
facilities in the Dominican Republic and Puerto Rico.  The Company also sources products from manufacturers in the Far
East, which accounted for approximately 66% of net sales in Fiscal 2003.  A greater portion of the Company's products may 
be  sourced  in the  future  since  the  Company  can  generally  achieve higher  initial  gross margins on  sourced  products.    The
Company sources products from manufacturers who have demonstrated the intent and ability to maintain the high quality that
has become associated with the ROCKY and GATES brands.  

Quality control is stressed at every stage of the manufacturing process and is monitored by trained quality assurance
personnel  at  each of  the  Company's manufacturing  facilities.    Every  pair  of  ROCKY  footwear,  or  its  component  parts,
produced  at  the  Company's  facilities  is inspected  at  least  five  times  during  the manufacturing  process  with  some  styles
inspected  up  to  nine  times.   Every  GORE-TEX  waterproof  fabric  bootie  liner  is  individually  tested  by  filling  it  with
compressed  air  and  submerging  it  in  water to  verify  that  it  is waterproof.    Quality  control  personnel at  the  finished  goods
distribution  facility  located  near  Logan, Ohio  conduct  quality  control  testing on  incoming  sourced finished goods  and raw
materials and inspect random samples from the finished goods inventory from each of the Company's manufacturing facilities
to ensure that all items meet the Company's high quality standards. A portion of the manufacturing employees’ compensation
is based on the level of product quality of their work group.

As part of the Company's quality control process, the Company uses employees in its China office to visit foreign
In  addition,
factories  to  conduct  quality  control  reviews  of  raw  materials, work  in process  inventory,  and finished  goods.
upon arrival at the Company's Ohio distribution center, another inspection of sourced products is conducted by the Director
of Quality Control. The Company does not use hedging instruments with respect to foreign sourced products. 

Compliance with federal, state and local regulations with respect to the environment has not had any material effect 
on the earnings, manufacturing process, capital expenditures or competitive position of the Company.  Compliance with such
laws or changes therein could have a negative impact. 

The Company's products are distributed nationwide and in Canada from the Company's finished goods distribution

facilities located near Logan, Ohio and Waterloo, Ontario.

Suppliers

The  Company  purchases  raw  materials  from  a  number of domestic  and  foreign  sources.    The  Company does not 
have  any  long-term  supply  contracts  for  the  purchase of  its  raw  materials,  except  for  limited  blanket  orders  on  leather  to
protect wholesale selling prices for an extended period of time.  The principal raw materials used in the production of the
Company's products, in terms of dollar value, are leather, GORE-TEX waterproof breathable fabric, CORDURA nylon fabric
and soling materials.  The Company believes that these materials will continue to be available from its current suppliers and,
with the possible exception of GORE-TEX waterproof breathable fabric, there are acceptable alternatives to these suppliers
and materials.   

6

ROCKY SHOES & BOOTS, INC.

 
GORE-TEX waterproof fabric is purchased under license directly from W. L. Gore & Associates, Inc. (“Gore”).  A 
majority of the Company's footwear incorporates GORE-TEX waterproof breathable fabric.  The Company, which has been a
customer  of Gore  since  1980, was  the  first  footwear  manufacturer  licensed  by  Gore  to  manufacture, promote,  sell  and
distribute footwear worldwide using GORE-TEX waterproof breathable fabric.  The Company is currently one of the largest
customers of GORE-TEX waterproof breathable fabric for footwear.  Although other waterproofing techniques or materials
are  available,  the  Company  places  a  high  value  on  its  GORE-TEX license  because  the  GORE-TEX  trade  name  has  high
brand name recognition and the GORE-TEX waterproof breathable fabric used in the manufacture of ROCKY footwear has a 
reputation for quality and proven performance.

Under the Company's licensing agreement with Gore, a prototype or sample of each style of shoe or boot designed 
and produced by the Company that incorporates GORE-TEX waterproof breathable fabric must be tested and approved by
Gore before the Company is permitted to manufacture or sell commercial quantities of that style of footwear.  Gore's testing 
involves immersing the Company's footwear prototype for days in a water exclusion tester and flexing the prototype 500,000 
times, simulating a 500-mile march through several inches of water.  The prototype is then placed in a sweat absorption and
transmission tester to measure “breathability,” which is the amount of perspiration that can escape from the footwear. 

All  of  the  Company's  GORE-TEX fabric  footwear  is guaranteed  to  be  waterproof  for  one  year from the  date of
purchase.    When  a  customer  claims  that  a product  is  not  waterproof,  the  product  is  returned  to  the  Company  for  further 
testing.   If  the  product  fails this  testing  process,  it  is  either  replaced  or  credit  is  given,  at  the  customer's  discretion.    The
Company believes that the claims associated with this guarantee have been consistent with guarantee claims in the footwear
industry.

Seasonality and Weather

The Company has historically experienced significant seasonal fluctuations in the sale of rugged outdoor footwear. 
A majority of orders are placed in January through April for delivery in July through October.  In order to meet demand, the
Company must manufacture rugged outdoor footwear year round to be in a position to ship advance orders during the last
two  quarters  of  each  calendar  year.    Accordingly,  average  inventory  levels  have been  highest  during  the  second  and  third
quarters of each calendar year and sales have been highest in the last two quarters of each calendar year.  Because of seasonal 
fluctuations, there can be no assurance that the results for any particular interim period will be indicative of results for the full
year or for future interim periods. 

Many of the Company's products, particularly its rugged outdoor footwear and outdoor apparel lines, are used by
consumers  in cold or  wet  weather.    Mild or dry  weather  conditions  can  have  a  material  adverse effect on  sales  of  the 
Company's  products,  particularly  if  they  occur  in broad  geographical  areas  during  late  fall  or  early  winter.    Also,  due  to
variations in weather conditions from year to year, results for any single quarter or year may not be indicative of results for 
any future quarter or year. 

Retailers in general have begun placing orders closer to the selling season.  This increases the Company's business
risk because it must produce and carry inventories for relatively longer periods.  In addition, the later placement of orders
may change the historical pattern of orders and sales and increase the seasonal fluctuations in the Company's business.  There
can be no assurance that the results for any particular interim period or year will be indicative of results for the full year or for
any future interim period or year.

Backlog

At  December  31,  2003, backlog  was  $11.4  million,  including  approximately  $5.7  million  related  to  a  military
contract.  At December 31, 2002, backlog was $4.4 million and included no backlog related to a military contract.  Because a 
majority of the Company's orders are placed in January through April for delivery in July through October, the Company's
backlog  is  lowest  during  the  October  through  December period  and  peaks  during the  April through  June period.   Factors
other than seasonality could have a significant impact on the Company's backlog and, therefore, the Company's backlog at 
any  one point  in  time may  not  be  indicative  of  future  results.   Generally,  orders  may  be  canceled by  customers  prior  to
shipment without penalty. 

ROCKY SHOES & BOOTS, INC.

7

Patents, Trademarks and Trade Names 

The Company owns numerous United States design and utility patents for footwear.  The Company is not aware of

any infringement of its patents or that it is infringing any patents owned by third parties.

The  Company  owns  United  States  federal registrations for  its  marks  ROCKY®,  ROCKY  BOOTS  and  Design®
(which claims a ram's head Design as part of the mark), ROCKY and Design® (which claim a ram’s head Design as part of
the  mark),  ROCKY  and  Design®  (which  claims  a  mountain range  and  ram's  head  inside  a  triangle),  ADIRONDACK 
COLLECTION®,  ALPHA FORCE®, AOG®,  AQUA  GUARD®,  BEAR  CLAW®,  CAMO-TEK®,  CORNSTALKERS®,
FIRSTMED®, GATES®, GATES  GLOVES®,  GATES LIGHT  (Stylized)®,  GATES  ULTRA  LITE®,  LONGBEARD®, 
PROHUNTER®,  ROCKY  and  Design®  for  cigars,  ROCKY  ELIMINATOR®,  ROCKY  911  SERIES  and  Design®,
SAWBLADE®, SILENTHUNTER®, SNOW STALKER®, STALKERS®, TAC•TEAM®, TRIAD® and WILD WOLF®.
Additional  mark  variations for  ROCKY™  and  Design  (which  claims a  ram's  head Design  as  part  of  the  mark),  BIG
MOUNTAIN™,  G and  Design™,  GATES™,  GATES  SMART  GLOVE™, PRO-HIKER™,  and  SMART  GLOVE  BY
GATES® are the subject of pending United States federal applications for registration.  In addition, the Company uses and
has common law rights in the marks ROCKY® MOUNTAIN STALKERS®, and other ROCKY® marks. During 1994, the
Company began to increase distribution of its goods in several countries, including countries in Western Europe, Canada and 
Japan.  The Company has applied for trademark registration of its ROCKY® mark in a number of foreign countries. 

The Company also uses in its advertising and in other documents the following trademarks owned by corporations
other  than  the  Company:  GORE-TEX®  and  CROSSTECH®  are  registered  trademarks  of W.L.  Gore  &  Associates,  Inc.;
CORDURA® is a registered trademark of E.I. DuPont de Nemours and Company; THINSULATE® is a registered trademark
of  Minnesota  Mining  and  Manufacturing  Company;  and CAMBRELLE®  is  a  trademark of Koppers  Industries,  Inc.    The
Company is not aware of any material conflicts concerning its marks or its use of marks owned by other corporations. 

Competition

The Company operates in a very competitive environment.  Product function, design, comfort, quality, technological
improvements, brand awareness, timeliness of product delivery and pricing are all important elements of competition in the
markets for the Company's products.  The Company believes that, based on these factors, it competes favorably in its rugged
outdoor  footwear  and  occupational  footwear  market  niches.  The  Company  competes  in  markets  against  competitors  with
greater financial, distribution and marketing resources. These competitors have strong brand name recognition in the markets
they serve. 

The footwear industry is subject to rapid changes in consumer preferences.  The Company's casual product line and 
certain  styles  within  its  rugged outdoor  and occupational  product  lines  are  susceptible  to fashion  trends.    Therefore,  the
success of  these  products  and  styles  are  more dependent  on  the Company's  ability  to  anticipate  and  respond  to  changing
fashion trends and consumer demands within its niche market in a timely manner.  The Company's inability or failure to do
so could adversely affect consumer acceptance of these product lines and styles and could have a material adverse effect on
the Company's business, financial condition and results of operations. 

Employees

At  December 31,  2003,  the Company  had  approximately 1,010  full-time  employees  and  16  part-time  employees.
Approximately  864  of  these  full-time  employees are  in  the  Dominican  Republic  and  Puerto  Rico.    The  Company  has
approximately 738 employees engaged in production and the balance in managerial and administrative positions.  Management
considers its relations with all of its employees to be good. The collective bargaining agreement between the Company and the 
Union  of  Needletrades,  Industrial  and  Textile  Employees  (“UNITE”)  was  cancelled  with the  closing  of  the  Company’s
Nelsonville, Ohio manufacturing facility in November, 2001. 

8

ROCKY SHOES & BOOTS, INC.

Business Risks 

The Company desires to take advantage of the “safe harbor” provisions of the Private Securities Litigation Reform
Act of 1995 (the “Reform Act”). In addition to the other information in this report, readers should carefully consider that the
following important factors, among others, in some cases have affected, and in the future could affect, the Company's actual
results  and  could  cause  the  Company's  actual  consolidated  results  of operations  for  Fiscal  2004 and beyond,  to  differ 
materially from those expressed in any forward-looking statements made by, or on behalf of, the Company.

Dependence on Sales Forecasts.  The Company's investments in infrastructure and product inventory are based on 
sales forecasts and are necessarily made in advance of actual sales.  The markets in which the Company does business are 
highly  competitive,  and  the  Company's  business  is  affected  by  a  variety  of  factors,  including  brand  awareness,  changing
consumer preferences, product innovations, susceptibility to fashion trends, retail market conditions, weather conditions and
economic and other factors. One of management's principal challenges is to improve its ability to predict these factors, in
order to enable the Company to better match production with demand.  In addition, the Company’s growth over the years has
created the need to increase the investment in infrastructure and product inventory and to enhance the Company’s systems.
To the extent sales forecasts are not achieved, costs associated with the infrastructure and carrying costs of product inventory
would represent a higher percentage of revenue, which would adversely affect the Company’s  financial performance. 

Changes  in  Consumer Demand. Demand for  the  Company's  products,  particularly  the  Company's  casual  product
line  and  certain  styles  within  its  rugged outdoor  and  occupational  product  lines,  may  be  adversely  affected by  changing
fashion  trends.    The  future  success of  the  Company  will  depend upon  its  ability  to  anticipate  and  respond  to  changing
consumer preferences and fashion trends in a timely manner.  The Company's failure to adequately anticipate or respond to
such changes could have a material adverse effect on the Company's business, financial condition and results of operations. 
In addition, sales of the Company's products may be negatively affected by weak consumer spending as a result of adverse
economic trends or uncertainties regarding the economy.  See “Business -- Competition.”

Seasonality. The Company has historically experienced, and expects to continue to experience, significant seasonal
fluctuations in the sale of its products. The Company's operating results have varied significantly in the past, and may vary
significantly  in  the  future, partly  due  to  such  seasonal  fluctuations. A  majority  of  the  orders for  the  Company's  rugged
outdoor footwear are placed in January through April for delivery in July through October.  To meet demand, the Company 
must manufacture its products year-round.  Accordingly, average inventory levels have been highest during the second and
third quarters of each calendar year, and sales have been highest in the last two quarters of each calendar year.  The Company
believes  that  sales  of  its  products  will  continue  to  follow  this  seasonal  cycle.   Additionally,  the  Company  does not  have
long-term contracts with its customers.  Accordingly, there is no assurance that the results for any particular quarter will be 
indicative  of  results  for  the  full  year or  for  the  future. The  Company  believes  that  comparisons of  its  interim  results  of 
operations are not necessarily meaningful and should not be relied upon  as  indications  of future performance.    Due  to  the
factors mentioned above as well as factors discussed elsewhere in this Form 10-K, it is possible that in some future quarter
the Company's operating results will be below the expectations of public market analysts and investors.  In such event, the 
price of  the  Company's  Common  Stock will  likely  be  adversely  affected.   See  “Management's  Discussion  and Analysis of
Financial Condition and Results of Operations” and “Business -- Seasonality and Weather.” 

Impact of Weather. Many of the Company's products, particularly its rugged outdoor footwear and apparel  lines, 
are used primarily in cold or wet weather. Mild or dry weather has in the past and may in the future have a material adverse
effect on sales of the Company's products, particularly if mild or dry weather conditions occur in broad geographical areas
during late fall or early winter.  Also, due to variations in weather conditions from year to year, results for any single quarter
or year may not be indicative of results for any future period.  See “Business -- Seasonality and Weather.” 

Competition. The footwear and apparel industries are intensely competitive, and the Company expects competition
to increase in the future.  Many of the Company's competitors have greater financial, distribution and marketing resources
than the Company. The Company's ability to succeed depends on its ability to remain competitive with respect to the quality,
design, price  and  timely  delivery  of products.    Competition  could  materially  adversely  affect  the  Company's  business, 
financial condition and results of operations.  See “Business -- Competition.” 

ROCKY SHOES & BOOTS, INC.

9

 
 
Reliance on Suppliers. The Company purchases raw materials from a number of domestic and foreign sources. The
Company  does  not  have  any  long-term  supply  contracts  for  the purchase  of  its  raw  materials,  except  for  limited  blanket
orders on leather.  The principal raw materials used in the production of the Company's footwear, in terms of dollar value, are 
leather, GORE-TEX  waterproof breathable  fabric,  CORDURA nylon  fabric  and soling  materials.    The  Company  currently
believes there are acceptable alternatives to these suppliers and materials, with the exception of the GORE-TEX waterproof
breathable fabric. 

The Company is currently one of the largest customers of GORE-TEX waterproof fabric for use in footwear.  The
Company's licensing agreement with W.L. Gore & Associates, Inc. may be terminated by either party upon advance written
notice  to  the  other  party  by  October  1  of  the  current  year  of  the  agreement  that  the  agreement  will  terminate,  effective 
December 31 of that same year. Although other waterproofing techniques and materials are available, the Company places a 
high value on its GORE-TEX waterproof breathable fabric license because GORE-TEX has high brand name recognition and 
the  GORE-TEX  waterproof fabric  used  in the  manufacture  of  ROCKY  footwear  has a  reputation for  quality  and proven 
performance. Even though the Company does not believe that its supply of GORE-TEX waterproof breathable fabric will be
interrupted  in the  future,  no  assurance  can  be  given  in  this  regard.    The  Company's  loss  of  its  license  to  use  GORE-TEX
waterproof breathable fabric could have a material adverse effect on the Company's competitive position, which could have a
material adverse effect on the Company's business, financial condition and results of operations.  See “Business -- Suppliers.”

Changing  Retailing  Trends.  A  continued shift  in  the  marketplace  from  traditional  independent  retailers  to  large
discount mass merchandisers has increased the pressure on many footwear manufacturers to sell products to large discount
mass merchandisers at less favorable margins.  Because of competition from large discount mass merchandisers, a number of
small retailing customers of the Company have gone out of business, and in the future more of these customers may go out of
business, which could have a material adverse effect on the Company's business, financial condition and results of operations.
Although progressive independent retailers have attempted to improve their competitive position by joining buying groups, 
stressing personal service and stocking more products that address specific local needs, a continued shift to discount  mass
merchandisers could have a material adverse effect on the Company's business, financial condition and results of operations.
The  Company  established  the  Wild Wolf®  by  Rocky®  brand  in  Fiscal  2000  to offer  rugged outdoor  footwear for  sale  in
another  segment  of retail.    This  footwear  includes  some,  but  not  all, of  the  components  of  the  traditional  ROCKY  brand. 
Therefore, this line is sold to the mass merchandise channel of distribution at lower retail prices than historically available in
ROCKY brand products.  See “Business -- Sales, Marketing and Advertising.”

Reliance on Key Personnel.  The development of the Company's business has been, and will continue to be, highly
dependent upon Mike Brooks, Chairman, President and Chief Executive Officer, David Sharp, Executive Vice President and 
Chief  Operating  Officer,  and  James  McDonald,  Vice  President  and Chief  Financial  Officer.  Mr.  Brooks  has  an  at-will 
employment  agreement  with  the  Company.  The  employment  agreement  provides  that  in  the  event  of  termination of
employment with the Company, he will receive a severance benefit and may not compete with the Company for a period of
one year.  The loss of the services of any of these officers could have a material adverse effect upon the Company's business,
financial condition and results of operations.

Reliance on  Foreign  Manufacturing.    A majority  of  the  Company's  products  are produced  in  the  Dominican
Republic  and Far  East.    Therefore,  the  Company's  business  is  subject  to  the  risks  of doing business  offshore,  such  as:  the
imposition of additional United States legislation and regulations relating to imports, including quotas, duties, taxes or other
charges or  restrictions; weather  conditions  in  the Dominican  Republic  and  Far  East;  foreign  governmental  regulation  and 
taxation; fluctuations in foreign exchange rates; changes in economic conditions; changes in the political stability of the these
countries; and changes in relationships between the United States and these countries.  If any such factors were to render the
conduct  of  business  in  these  countries  undesirable  or  impracticable,  the  Company  would have  to  source  its  products 
elsewhere.  There can be no assurance that additional sources or products would be available to the Company or, if available,
that such sources could be relied on to provide product at terms favorable to the Company. Such a development would have
a  material  adverse  effect  on  the  Company's  business,  financial  condition  and  results  of operations.    See  “Business  --
Manufacturing and Sourcing.”

Changes in Tax Rates.   In past years, the Company's effective tax rate typically has been substantially below the
United States federal statutory rates.  The Company has paid minimal income taxes  on income earned by its subsidiary in
Puerto  Rico due  to  tax  credits  afforded  the  Company  under  Section 936  of  the Internal  Revenue  Code  and  local  tax
abatements.  However, Section 936 of the Internal Revenue Code has been repealed such that future tax credits available to

10

ROCKY SHOES & BOOTS, INC.

the Company are capped beginning in 2002 and terminate in 2006.  In addition, the Company's local tax abatements in Puerto 
Rico are scheduled to expire in 2004.  The Company provided no U.S. income tax on the unrepatriated income generated by
its  subsidiary  in  the  Dominican  Republic.    Consequently,  no  income  taxes  are provided on  these  cumulative  earnings  of
approximately $8,180,000.  During fourth quarter Fiscal 1996 through December 31, 1998, the Company elected to repatriate 
future earnings of its subsidiary in the Dominican Republic and provided taxes on the earnings during that period.  In 1999,
the Company elected not to repatriate all 1999 and future earnings of its subsidiary in the Dominican Republic. 

The Company's future tax rate will vary depending on many factors, including the level of relative earnings and tax
rates in each jurisdiction in which it operates and the repatriation of any foreign income to the United States.   The Company
cannot anticipate future changes in such laws.  Increases in effective tax rates or changes in tax laws may have a material 
adverse effect on the Company's business, financial condition and results of operations.  See “Management's Discussion and 
Analysis of Financial Condition and Results of Operations.” 

Manufacturing. The  Company  currently  plans  to retain  its  internal  manufacturing  capability  in  order  to  continue
benefiting  from  expertise  the  Company  has  gained  with  respect  to  footwear  manufacturing  methods  conducted  at  its
manufacturing  facilities.    The  Company  continues  to  evaluate  its  manufacturing  facilities  and  independent  manufacturing 
alternatives in order to determine the appropriate size and scope of its manufacturing facilities.  There can be no assurance
that the costs of products that continue to be manufactured by the Company can remain competitive with sourced products.
In an effort to enhance its competitive position, during the first quarter of 2000 the Company began to curtail manufacturing
at its Nelsonville, Ohio plant and to consolidate production at its plants in Puerto Rico and the Dominican Republic.  As of
November 16, 2001, the Company closed its Nelsonville, Ohio manufacturing facility. 

Concentration of Stock Ownership; Certain Corporate Governance Measures.  The directors and executive officers
of  the  Company  beneficially  own  approximately  12.4% of  the  Company's  outstanding  Common  Stock.    As  a  result,  these 
shareholders are able to exert significant influence over all matters requiring shareholder approval, including the election of 
directors  and  approval  of  significant  corporate  transactions.    Such  concentration  of ownership  may  also have  the  effect  of
delaying or preventing a change in control of the Company.  The Company has also adopted certain corporate governance 
measures which, individually or collectively, could delay or frustrate the removal of incumbent directors and could make a 
merger more difficult, tender offer or proxy contest involving the Company even if such events might be deemed by certain
shareholders to be beneficial to the interest of the shareholders.

Volatility of Market Price.  From time to time, there may be significant volatility in the market price of the Common
Stock.  The Company believes that the current market price of its Common Stock reflects expectations that the Company will
be able to continue to market its products profitably and develop new products with market appeal.  If the Company is unable
to market its products profitably and develop new products at a pace that reflects the expectations of the market, investors
could  sell  shares  of  the  Common  Stock  at or  after  the  time  that  it  becomes  apparent  that  such  expectations  may not be
realized, resulting in a decrease in the market price of the Common Stock.

In addition to the operating results of the Company, changes in earnings estimates by analysts, changes in general
conditions in the economy or the financial markets or other developments affecting the Company or its industry could cause 
the market price of the Common Stock to fluctuate substantially.  In recent years, the stock market has experienced extreme
price and volume fluctuations.  This volatility has had a significant effect on the market prices of securities issued by many
companies, including the Company, for reasons unrelated to their operating performance.  See “Market for the Registrant's
Common Equity and Related Matters.”

Accounting  Standards. Changes  in  the  accounting  standards promulgated  by  the  Financial  Accounting  Standards

Board or other authoritative bodies could have an adverse effect on the Company's future reported operating results.

Environmental  and  Other Regulation. The  Company  is  subject  to various  environmental  and  other  laws and
regulations, which may change periodically.  Compliance with such laws or changes therein could have a negative impact on
the Company's future reported operating results. 

Limited Protection of Intellectual Property.  The Company regards certain of its footwear designs as proprietary and 
relies on patents to protect those designs.  The Company believes that the ownership of the patents is a significant factor in its
business.  Existing intellectual property laws afford only limited protection of the Company's proprietary rights, and it may be

ROCKY SHOES & BOOTS, INC.

11

 
possible for unauthorized third parties to copy certain of the Company's footwear designs or to reverse engineer or otherwise 
obtain and use information that the Company regards as proprietary.  The Company believes its patents provide a measure of
security against competition, and the Company intends to enforce its patents against infringement by third parties.  However,
if the Company's patents are found to be invalid, to the extent they have served, or would in the future serve, as a barrier to
entry to the Company's competitors, such invalidity could have a material adverse effect on the Company's business, financial 
condition and results of operations.

The Company owns  United  States federal  registrations  for  a  number  of  its  trademarks,  trade  names  and  designs. 
Additional  trademarks,  trade  names  and  designs  are  the  subject of  pending  federal  applications for  registration. The
Company  also  uses  and  has  common  law  rights  in  certain  trademarks.    During  1994,  the  Company  began  to  increase
distribution of its goods in several foreign countries. Accordingly, the Company has applied for trademark registrations in a
number of these countries.  The Company intends to enforce its trademarks and trade names against unauthorized use by third 
parties. See “Business -- Patents, Trademarks and Trade Names.”

Risks  Associated  with  Forward  Looking  Statements.    This  Annual Report  on  Form  10-K  contains  certain
forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended (the “Securities 
Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), which are intended to be
covered by the safe harbors created thereby.  Those statements include, but may not be limited to, all statements regarding the
intent,  belief  and  expectations  of  the  Company  and  its management,  such  as  statements  concerning the  Company's  future
profitability and its operating and growth strategy.  Investors are cautioned that all forward-looking statements involve risks
and uncertainties including, without limitation, the factors set forth under the caption “Business Risks” in this Annual Report
on  Form  10-K  and  other  factors detailed  from  time  to  time  in  the  Company's  filings  with  the  Securities  and Exchange
Commission.    Although  the Company  believes  that  the  assumptions underlying  the  forward-looking  statements  contained 
herein  are  reasonable,  any  of  the  assumptions  could be  inaccurate.    Therefore,  there  can  be no  assurance  that  the
forward-looking  statements  included  in  this  Annual  Report on  Form  10-K  will  prove  to be  accurate.    In  light  of  the
significant uncertainties inherent in the forward-looking statements included herein, the inclusion of such information should
not be regarded as a representation by the Company or any other person that the objectives and plans of the Company will be 
achieved.  The Company does not assume any obligation to publicly update or revise its forward-looking statements even if
experience or future changes make it clear that any projected results expressed or implied therein will not be realized. 

ITEM 2.

PROPERTIES. 

The Company owns, subject to a mortgage, executive offices and a factory outlet store which are located in 

Nelsonville, Ohio in a two-story 25,000 square foot building. The first floor of this building, which consists of
approximately 12,500 square feet, houses the Company's factory outlet store which was opened in late 1994.  The second
floor houses the Company's executive offices. 

The Company owns a 5,000 square foot office building in Nelsonville, Ohio, subject to a mortgage, which is

currently under lease to an unrelated entity.

The Company owns, subject to a mortgage, a 98,000 square foot distribution warehouse in Nelsonville, Ohio. This

facility is currently under lease to an unrelated entity.

The  Company  leases  a  41,000  square  foot  facility  in  Nelsonville,  Ohio,  from the  William  Brooks  Real  Estate
Company,  which  is  20% owned  by  Mike  Brooks,  Chairman  and  CEO  of  the  Company.    This  building  was  used  for 
manufacturing and presently houses additional outlet store retail space.  A portion of the space not currently needed for the
Company’s  use  is  under  lease  to  unrelated  entities.    The  lease with  the  William Brooks  Real  Estate  Company  expires  in
February 2005 with options for 1 year extensions and an option to purchase. 

Lifestyle leases two manufacturing facilities, one of which contains 44,978 square feet and the other which contains
39,581 square feet in Moca, Puerto Rico. These buildings are leased from the Puerto Rico Industrial Development Company
under a net operating lease which expires in 2009. 

12

ROCKY SHOES & BOOTS, INC.

Five Star's manufacturing facility, consisting of three connected buildings and a stand-alone building, is located in a
Five  Star  leases  82,000  square feet  of  this  facility  from  the  Dominican
tax-free  trade zone  in  the  Dominican  Republic.
Republic  Corporation  for  Industrial  Development  (the  “DRCID”)  under  a  Consolidation  of  Lease  Contract,  dated  as  of
February 1997, the term of which expires on June 1, 2004.   Five Star leases an additional stand-alone 37,000 square foot
building from the DRCID under a lease that expires March 1, 2008. 

The Company owns, subject to a mortgage, a finished goods distribution facility near Logan, Ohio.  The building 
contains  192,000  square  feet  and  is  situated  on  17.9  acres  of  land.    The  finished  goods  distribution  facility  became  fully 
operational in the first quarter of 2000.

Rocky  Canada  leases  an  approximately  5,000  square  foot  facility  in  Waterloo,  Ontario,  from  Marshland  Centre
Limited.  The facility is used for distribution of certain of the Company’s products in Canada.  The lease expires on July 31,
2006 with an option for a five-year extension.

ITEM 3.

LEGAL PROCEEDINGS.

The Company is, from time to time, a party to litigation which arises in the normal course of its business.  Although 
the ultimate resolution of pending proceedings cannot be determined, in the opinion of management, the resolution of such
proceedings  in  the  aggregate  will  not  have  a  material  adverse  effect  on  the  Company's  financial  position,  results  of 
operations, or liquidity. 

ITEM 4.

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

Not applicable. 

ROCKY SHOES & BOOTS, INC.

13

 
PART II 

ITEM 5.

MARKET FOR THE REGISTRANT'S COMMON EQUITY AND RELATED  
STOCKHOLDER MATTERS. 

Market Information  

The Company's Common Stock trades on the NASDAQ National Market under the symbol “RCKY.” The following
table sets forth the range of high and low sales prices for the Common Stock for the periods indicated, as reported by the
NASDAQ National Market: 

Quarter Ended

High

Low

March 31, 2002………………………………………………….......... 
June 30, 2002…………………………………………………………. 
September 30, 2002…………………………………………………... 
December 31, 2002…………………………………………………… 
March 31, 2003……………………………………………………….. 
June 30, 2003…………………………………………………………. 
September 30, 2003...………………………………………………… 
December 31, 2003…………………………………………………… 

7.75
$ 
8.90
$ 
6.30
$ 
5.65
$ 
7.30
$ 
$ 
9.54
$  11.72 
$  26.01 

5.20
$ 
5.40
$ 
4.18
$ 
4.25
$ 
4.77
$ 
6.50
$ 
9.10
$ 
$  11.12 

On March 15, 2004, the last reported sales price of the Common Stock on the NASDAQ National Market was 

$22.79 per share.  As of March 15, 2004, there were approximately 170 shareholders of record of the Common Stock.

The Company presently intends to retain its earnings to finance the growth and development of its business and does 
not anticipate paying any cash dividends in the foreseeable future.  Future dividend policy will depend upon the earnings and 
financial condition of the Company, the Company's need for funds and other factors.  Presently, the Line of Credit restricts 
the payment of dividends on the Common Stock.  At December 31, 2003, the Company had no retained earnings available 
for distribution.

14

ROCKY SHOES & BOOTS, INC.

 
 
ITEM 6.

SELECTED CONSOLIDATED FINANCIAL DATA.  

ROCKY SHOES & BOOTS, INC. AND SUBSIDIARIES
SELECTED CONSOLIDATED FINANCIAL DATA 
(in thousands, except for per share data) 

Five Year Financial Summary

Income Statement Data 

12/31/03 

12/31/02 

12/31/01 

12/31/00 

12/31/99

Net sales 

$ 

106,165

$ 

88,959 

$ 

103,320 

$ 

103,229 

$ 

98,781 

Gross margin % of sales

30.9%

26.3%

22.5%

23.8%

15.7% 

Net income (loss) 

$ 

6,039 

$ 

2,843 

$ 

1,531 

$ 

96 

$ 

(5,130) 

Per Share

Net income (loss)

  Basic 

  Diluted

Weighted average number of common 
  shares outstanding: 

Basic 

Diluted

Balance Sheet Data 

Inventories 

Total assets

Working capital 

Long-term debt, less current

maturities 

Shareholders’ equity 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

1.44

1.32

4,190

4,561

38,068

86,175

54,210 

17,515 

58,385

$ 

$ 

$ 

$ 

$ 

$ 

$ 

0.63

0.62

$ 

$ 

0.34

0.34

4,500

4,590

23,182 

68,417 

41,751 

10,488 

52,393 

4,489

4,549

27,714 

74,660 

44,267 

16,976 

51,043 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

0.02

0.02

4,489

4,493

32,035 

86,051 

50,201 

26,445 

50,326 

$ 

$ 

$ 

$ 

$ 

$ 

$ 

(1.09) 

(1.09) 

4,710 

4,710 

32,573 

89,333 

48,468 

25,177 

50,229 

ROCKY SHOES & BOOTS, INC.

15

 
ITEM 7.

MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND 
RESULTS OF OPERATIONS.

This Management’s Discussion and Analysis of Financial Condition and Result of Operations (“MD&A”) describes
the matters that we consider to be important to understanding the results of our operations for each of the three years in the
period  ended December  31,  2003,  and our  capital  resources  and  liquidity  as  of  December  31,  2003  and  2002.  Use  of  the
terms “Rocky”, “we”, “us” and “our” in this discussion refer to Rocky Shoes & Boots, Inc. and subsidiaries. Our fiscal year
begins on January 1 and ends on December 31.  We analyze the results of our operations for the last three years, including the
trends  in  the  overall business  followed  by  a  discussion of our  cash flows  and  liquidity,  our  credit  facility,  and  contractual 
commitments.  We then provide a review of the critical accounting judgments and estimates that we have made which we
believe are most important to an understanding of our MD&A and our consolidated financial statements.  We conclude our 
MD&A with information on recent accounting pronouncements which we adopted during the year, as well as those not yet
adopted that are expected to have an impact on our financial accounting practices. 

The  following  discussion  should  be  read  in  conjunction  with  the  “Selected  Consolidated  Financial  Data”  and  our
consolidated financial statements and the notes thereto, all included elsewhere herein.  The forward-looking statements in this
section and other parts of this document involve risks and uncertainties including statements regarding our plans, objectives,
goals, strategies, and financial performance.  Our actual results could differ materially from the results anticipated in these 
forward-looking  statements  as  a  result  of  factors  set  forth  under  the  caption  “Safe  Harbor  Statement  under  the  Private
Securities  Litigation  Reform  Act  of 1995”  below.  The  Private  Securities  Litigation  Reform  Act  of  1995 provides  a  “safe 
harbor” for forward-looking statements made by or on behalf of Rocky Shoes & Boots, Inc. and its subsidiaries (“Rocky” or
the “Company”). 

We  have  one  reportable  segment:  the  design,  manufacture  and  distribution  of  high  quality men’s  and  women’s
footwear  and  related  apparel  and  accessories.    We  sell  our  products primarily  to  large  and  small  retailers  throughout  the 
United States of America and Canada.   

2003 OVERVIEW

The  Company  continued  to implement  its growth  strategy  in  2003 through  key  line  extensions  in  apparel  and 
footwear.    This  strategy  was  initially  focused  on  leveraging  the  ROCKY  brand  from  footwear  to  outdoor  apparel  and 
accessories. During 2003, the strategy was expanded to include the GATES brand, which was acquired in April 2003 along
with certain assets of Gates-Mills, Inc. 

Highlights of our 2003 financial performance include the following:

•

•

•

•

•

Net sales, led by a 28% increase in branded sales, rose to $106.2 from $89.0 million in 2002.

The Company’s gross  profit margin increased  460  basis  points to a  record  30.9%  of  net  sales for  2003
versus 26.3% the prior year. 

Net income more than doubled in 2003 to $6.0 million from $2.8 million the prior year.  Diluted earnings
per common share were $1.32 in 2003 compared with $0.62 per share in 2002.

Capital  expenditures were $2.2  million  in  2003  compared  to  $2.3  million  in 2002.    A  majority  of  these 
expenditures were for footwear patterns and lasts that are used to produce new footwear styles for men and
women.

Net debt (total debt minus cash, cash equivalents, marketable securities and interest-bearing deposits) was
$15.9 million or 20.8% of total capitalization at December 31, 2003 compared to $6.7 million or 10.6% of
total  capitalization  at  year-end  2002.    Total  debt was  $18.0  million  or  23.6%  of  total  capitalization  at
December 31, 2003 compared to $11.0 million or 17.3% of total capitalization at year-end 2002. 

16

ROCKY SHOES & BOOTS, INC.

Market conditions improved during 2003 compared to 2002.  For the Company’s rugged outdoor products, this was
due to solid sell-through at retail during the fall and winter seasons in 2002 which benefited initial orders for products in the 
Company’s outdoor category for 2003.  Additionally, increased demand for the Company’s branded products in the second
half  of  2003 combined  with  relatively  colder  and  wetter  weather  conditions  contributed  to  higher product  re-orders,
especially during the fourth quarter of 2003.

The Company anticipates further benefits from its growth strategy in 2004 due to increased net sales resulting from
broader  product  lines  and  increased  demand  for  its  branded  products.    Improvement  in  net  sales  and  profitability  is
anticipated from full-year sales of line extensions introduced during 2003, new footwear and clothing products introduced in
2004, and a higher level of footwear sales for delivery to the U.S. military than in 2003. 

Sales of boots for delivery to the U.S. military occur from time to time based on competitively bid contracts. The
Company  entered  into  a  $6.1  million  contract  with  Belleville  Shoe  Manufacturing  Company  (“Belleville”)  in  September 
2003 for Intermediate Cold Wet Boots (“ICWs”).  Initial shipments, $0.4 million, of these ICWs began in the fourth quarter 
2003 and the remaining amount of these ICWs, $5.7 million, are expected to be shipped by May 2004.

On March 9, 2004, the Company announced a $16.4 million contract with Belleville to produce 200,000 pairs of
Infantry Combat Boots (“ICBs”).  Shipments are expected to begin in June 2004 and continue at the rate of 20,000 pairs per 
30 day period.  All of the ICBs will be manufactured in the Company’s factory in Puerto Rico.  This agreement includes a 
provision permitting Belleville, at its sole option, to order up to an additional 675,000 pairs of ICBs to be produced by the
Company following shipment of the 200,000 pairs of ICBs. 

Sales of the Company’s work products, which are sold year-round, increased significantly in 2003 compared to 2002 
due to new product introductions, especially in western influenced footwear.  The Company is pursuing key line extensions
in its work and duty markets.  Building on its success in branded outdoor apparel, the Company introduced a line of work
apparel in the first quarter of 2004.

The Company’s gross profit margin increased 460 basis points to a record 30.9% of net sales for 2003 versus 26.3%
the prior year.  This was primarily due to increased sales of sourced products, which represented 66% of net sales in 2003
compared to 49% in 2002.  For 2004, we anticipate that incremental improvement can be achieved in gross margin dollars;
however, the Company anticipates a slightly lower gross profit margin expressed as a percentage of net sales compared to last
year due to a higher sales mix of footwear manufactured for the U.S. military, which traditionally has lower gross margins
than branded products.

Most  of  the  Company’s  selling,  general  & administrative  (“SG&A”)  expenses  are  generally  fixed  costs  with  the
exception of commissions and incentive compensation, which fluctuate in response to changes in sales and profitability from
period  to  period.    SG&A  expenses for  2004  are  expected  to  be higher  in  absolute  dollars  in response  to  anticipated  sales
growth and improved profitability.

The Company’s effective tax rate for 2003 was 28.7%.  We anticipate a slightly higher tax rate in 2004 as most of

our sourced products are taxed at U.S. rates.

PERCENTAGE OF NET SALES

References to 2003, 2002 and 2001 are to years ended December 31 of the respective year. 

2003

2002

2001

 Net sales .......................................................................  
 Costs of goods sold ......................................................  
 Gross margin ................................................................  
 SG&A expenses and plant closing costs in 2001 .........
 Income from operations ................................................ 

100.0 %

100.0 %

100.0 %

69.1
30.9
21.9

73.7
26.3
20.9

77.5
22.5
19.0

9.0 %

5.4 %

3.5 %

ROCKY SHOES & BOOTS, INC.

17

2003 COMPARED TO 2002 

Net Sales

Net  sales rose 19.3%  to  $106.2  million  for  the  year  ended December  31, 2003 from  $89.0  million  the  prior  year. 
This was attributable to a 28% increase in branded product sales, which include ROCKY footwear, apparel and accessories
and GATES products.    Shipments  of boots  to  the  U.S.  military  for the  year ended  December 31,  2003  were $6.0  million
below the prior year.  These sales fluctuate in response to specific competitively bid contracts to produce boots for the U.S.
military.

Footwear sales increases were led by the rugged outdoor category, which sales increased 15.7% to $48.1 million for 
2003.  These sales benefited from increased demand and more seasonal weather conditions in most regions of the U.S. where 
the Company’s rugged outdoor footwear is sold.  Initial sell-through and re-orders were particularly strong during the fall and 
winter  season  due  to  the  weather  conditions  which  also  benefited  from  increased  demand  for  the  ROCKY  brand.
Occupational  footwear  increased  16.7%  to  $34.6  million  reflecting  product  line  extensions,  particularly  a line  of  western
influenced footwear.  Casual footwear sales increased $0.2 million to $2.5 million in 2003, consistent with the Company’s
emphasis on controlled growth within this category through its existing dealer network.  

ROCKY branded apparel, particularly for the outdoor market, was introduced in 2002.  Net sales in this category

increased 67% to $4.5 million for 2003 compared to $2.7 the prior year.

GATES branded product sales were $10.2 million for 2003 due to the acquisition of the Gates brand in April 2003.

Military  sales,  which  occur from  time  to time,  were  $0.4  million  in 2003  versus $6.4  million  in  2002.    This
represented initial shipments under a $6.1 million contract to produce boots for delivery to the U.S. military.  The remaining
amount of this contract is expected to be shipped by the second quarter 2004.

Net sales for the Company’s factory outlet stores increased 13% to $4.6 million in 2003 compared with $4.1 million
the  prior  year.    The  retail  sales  increase  was  the  result  of  more  traditional  seasonal weather,  expansion  of  the  Company’s
Nelsonville store, and refocused merchandising of the retail stores. 

Average list prices for the Company’s footwear, apparel and accessories were similar in 2003 compared to 2002.

Gross Margin

Gross margin rose to $32.8 million for 2003 from $23.4 million the prior year.  Expressed as a percentage of net
sales, gross margin increased 460 basis points to 30.9% of net sales in 2003 compared with 26.3% in 2002.  This increase in
gross  margin  was  attributable  to  sales mix  and  a  17  percentage point  increase  in  sourced  product  sales.    The  2003 gross 
margin benefited from lower shipments of boots to the U.S. military in 2003.  Historically, these boots are produced at gross
margins below the Company’s overall average. 

The Company has been sourcing footwear from outside the United States since 1993.

In 2003, sourced footwear, 
apparel  and  accessories  increased  to 66% of  net  sales  from  49% in 2002.    The  increase  in  sourced  products  sales  as  a
percentage of total sales is expected to continue in the future; however, such increase is not expected to be at the same year-
over-year growth rate as the Company experienced in 2003.

Selling, General & Administrative Expenses 

Selling, general and administrative (“SG&A”) expenses were $23.3 million, or 21.9% of net sales, for 2003 versus
$18.7 million, or 21.0% of net sales, the prior year.  The increase in SG&A expenses for the year ended December 31, 2003
was due to higher commissions paid, additional distribution costs, and higher incentive compensation.  All of these factors
are  attributable  to  the  increase  in  net  sales  and profitability  compared  to  the  prior  year.    Most  of  the  Company’s  SG&A
expenses are relatively fixed and changes between periods are generally in response to increased sales and profitability.

18

ROCKY SHOES & BOOTS, INC.

Interest Expense 

Interest  expense  was $1.4  million  for  both  of  the  years 2003  and 2002.    The  Company  benefited  from  generally

lower interest rates, which was partially offset by higher average outstanding borrowings.

The Company’s funded debt increased to $18.0 million at December 31, 2003 versus $11.0 million a year ago. The 
increase  in  funded  debt  in 2003  was  due  to  the  purchase  of  certain  assets  of  Gates-Mills,  Inc.,  the  repurchase of  483,500
shares of common stock, and increased inventory to support sales growth. The Company’s investment in capital assets was
substantially below depreciation expense for 2003 and 2002.

Income Taxes

Income  tax  expense  increased $1.4  million  to $2.4  million  in 2003  compared  to $1.0  million  in  2002. The
Company’s effective tax rate was 28.7% for 2003 compared to 25.1% the previous year.  This effective rate is lower than the 
statutory rate of 35.0% due to a portion of income being earned in offshore jurisdictions where effective tax rates are lower 
than the U.S. effective tax rate and the Company’s decision not to repatriate foreign earnings to the U.S.  The increase in the 
effective  tax rate  in  2003 over  2002  is  due  primarily  to  the  increase  in sales  of  sourced  products  which  are  taxed  at  U.S. 
effective tax rates. 

2002 COMPARED TO 2001 

Net Sales

Net  sales  declined  13.9%  to  $89.0  million  for  2002  compared  to  $103.3  million  for  2001.    This  decline  was
primarily due to reduced sales of rugged outdoor footwear, which declined $15.0 million to $41.5 million in 2002.  Due to
relatively mild fall and winter weather conditions and sluggish economic conditions, the Company’s customers had higher
inventories  than  planned  at  the  end  of  the 2001.    As  a  result, orders  for  rugged  outdoor  footwear  in  2002  were  adversely
affected.  Demand increased during the 2002 fall and winter seasons; however, sales in 2002 remained below the prior year.

Occupational  footwear  sales  increased  $2.6 million  to  $29.6  million  in  2002.    These  sales  are  less  susceptible  to
weather conditions and occur throughout the year.  The Company introduced additional work styles in 2002 that were well
received by customers.   

Sales  of  military  boots  for delivery  to  the  U.S.  government  declined  $2.5  million  to  $6.4  million  in  2002  due  to
fulfillment of a contract that began in 2001 which was completed in the second quarter 2002.  These sales are dependent on
specific awards from the U.S. government based on a competitive bidding process, which occur from time to time. 

Casual  footwear  sales  declined $2.1  million  to  $2.3  million  in  2002,  consistent  with  the  Company’s  reduced

emphasis on this footwear category.

Rocky  branded  apparel  and  accessories  were  introduced  in  the  first  quarter 2002.

  This  line  extension  of  the
ROCKY  brand  achieved  strong  sell-through  in  2002,  resulting  in sales of  approximately  $2.7  million.    Consistent  with  its
strategy to leverage the ROCKY brand, the Company reacquired the licensing rights to ROCKY® Kids and ROCKY® socks
in the first quarter 2002.

The Company’s factory outlet stores had net sales of $4.1 million in 2002 compared with $4.7 million the prior year. 

This was primarily due to lower sales in the Company’s Nelsonville store.

Average list prices for the Company’s footwear, clothing and accessories were similar in 2002 compared with 2001. 

Gross Margin

Gross  margin increased  slightly  in  2002  to  $23.4  million  from $23.3  million  the  prior  year.    Expressed  as  a 
percentage of net sales, gross margin increased to 26.3% of net sales in 2002 compared to 22.5% in 2001.  Benefits from the 
Company’s manufacturing realignment, increased sourcing, and more favorable product mix contributed to the improvement.   

ROCKY SHOES & BOOTS, INC.

19

The  Company  closed  its Nelsonville,  Ohio  factory  in  the  fourth quarter  2001  and  moved  that  production  capacity  to  its
factory in Puerto Rico.  The manufacturing realignment was completed in the fourth quarter 2001, contributing to improved
operating efficiencies and lower manufacturing costs in 2002. 

The Company has been sourcing footwear from outside the United States since 1993.  In 2002, sourced footwear

and branded apparel and accessories represented 49% of total net sales versus 41% in 2001.

Military boots are manufactured for the U.S. government based on specific, competitively bid, contract awards.  The 
Company  manufactured  military  boots  from  second  quarter  2001  to  second  quarter  2002. These  military  boots  were
produced at margins substantially below the Company’s overall gross margin as a percentage of net sales.

Selling, General & Administrative Expenses  

Selling, general and administrative expenses were $18.7 million in 2002 compared to $18.2 million in 2001.  Higher
pension expenses, relatively small increases in multiple expense categories and start-up costs associated with launching the 
Company’s work western boot line (a sub-category of the occupational category) accounted for the small increase in SG&A.
The more significant increase in SG&A as a percentage of net sales was the result of reduced net sales for the year.  SG&A
expenses were 21.0% of net sales in 2002 versus 17.6% the prior year, principally due to the 13.9% decline in net sales in
2002.

Interest Expense 

Interest  expense  declined  to  $1.4  million  for  2002  from  $2.5  million  in  2001.    The  Company  benefited  from
substantial  improvement  in  cash  from  operations,  a portion  of  which  was used  to  reduce outstanding  debt under  the
Company’s credit facility.  Lower interest rates also contributed to the reduction in interest expense in 2002.

The Company’s funded debt decreased 37.1% to $11.0 million at December 31, 2002 versus $17.4 million a year
ago. The Company’s investment in capital assets was substantially below depreciation expense for 2002.  It was also able to
continue  to reduce  inventory  balances  and accounts  receivable.  These  factors,  along with  the  reinvestment  back  into  the 
Company of income, contributed to the reduced reliance on borrowings.

Income Taxes

The Company recognized income tax expense of $1.0 million for 2002 compared to an income tax benefit of $0.1
million for 2001.  The Company’s effective tax rate was 25% for 2002, which is lower than the statutory rate of 35% due to
proportionately more income being earned in offshore jurisdictions where effective tax rates are lower than the U.S. effective
tax rate and the Company’s decision not to repatriate foreign earnings to the U.S.  The income tax benefit recognized during
2001 principally  resulted  from  an  abatement  of  tollgate  taxes  in  Puerto  Rico on  all  earnings  subsequent  to  June 30,  1994.
This resulted in a deferred tax benefit of $0.4 million. 

LIQUIDITY AND CAPITAL RESOURCES 

Overview 

The  Company  principally  funds  its working  capital  requirements and  capital  expenditures  through  income  from
operations,  borrowings  under  its  credit  facility  and  other  indebtedness.    During  2003,  the  Company  primarily  relied  upon
borrowings  under  its  revolving  credit  facility.    Working  capital  is  used  to  support  changes  in  accounts  receivable  and 
inventory as a result of the Company’s seasonal business cycle and business expansion.  These requirements are generally 
lowest in the months of January through March of each year and highest during the months of May through October of each
year.  The Company had working capital of $54.2 million and $41.8 million at December 31, 2003 and 2002, respectively.   

Inventory was $38.1 million at December 31, 2003 compared to $23.2 million at year-end 2002.  This increase was
primarily  to  support  sales of  branded products,  including  line  extensions of  footwear  and  apparel during  the  past  twelve
months as well as additional inventory to support sales of GATES® branded products. 

20

ROCKY SHOES & BOOTS, INC.

Capital expenditures were $2.2 million for 2003 versus $2.3 million for 2002.  This included projects for the 

Company’s two manufacturing plants and new lasts for footwear styles introduced and developed during 2003.  Capital
expenditures for the year 2004 are anticipated to be similar to 2003. 

We believe that our existing credit facilities coupled with our available cash generated from operations will provide
sufficient  liquidity  to  fund our  operations  in  2004.    Our  continued  liquidity,  however,  is  contingent  upon  future  operating
performance, cash flows, and our ability to continue to meet financial covenants in our credit facilities. 

Cash Flows 

Cash Flow Summary

Cash provided by (used in):
Operating activities 
Investing activities 
Financing activities 

Net change in cash and cash 
equivalents 

2003

2002
$ in millions

2001

$

$ 

(1.7) 
(7.0) 
6.6 

 10.1
(2.3) 
(6.5) 

$ 

 12.1
(1.2) 
(10.1) 

$ 

(2.1) 

$ 

1.3 

$ 

0.8 

Operating  Activities.  Net  cash  used by  operating  activities  totaled  $1.7  million  for  the  year  ended  December  31, 
2003,  compared  to  net  cash  provided  by  operating  activities  of  $10.1  million  in  2002  and  $12.1 million  in  2001.    The 
principal uses of net cash in 2003 included $14.9 million in increased inventory to support the Company’s growth and a $3.9
increase in accounts receivable-trade related to the Company’s sales growth.  For 2002, the Company had $10.1 million of 
net cash provided by operating activities, which benefited from a $4.5 million reduction in inventories, as well as reductions
in deferred compensation and pension (net of taxes) and accrued expenses of $1.6 million and $1.5 million, respectively. 

Investing Activities. Net cash used in investing activities was $7.0 million in 2003 compared to $2.3 million of net
cash  used  in  investing  activities  in  2002.    The  principal uses  of  cash  in  2003  were  for  the  purchase  of  fixed  assets  ($2.2
million),  and  the  acquisition of  certain  assets  of  Gates-Mills,  Inc.  ($4.8 million).    For  2002,  the  Company  purchased $2.3 
million of fixed assets. 

Financing  Activities.  The  Company's  financing  activity  during  2003  totaled $6.6  million, which  included  the 
repurchase  of  common  stock  ($3.1  million)  which  was  partially  offset  by  proceeds  from  the  exercise  of  stock  options
including  the  related  tax  effect  ($2.6  million),  and  increased  borrowings  ($7.0  million)  to  support  sales  growth  as  well  as 
inventory  acquired  in  conjunction with  the  acquisition of Gates-Mills,  Inc.    For  the  year  2002,  cash  provided  in financing
activities was $6.5 million due to a reduction in total debt outstanding.

ROCKY SHOES & BOOTS, INC.

21

 
 
 
Borrowings and External Sources of Funds 

The Company’s borrowings and external sources of funds are as follows: 

Bank - revolving credit facility  
Equipment and other obligations  
Real estate obligations
  Total debt  

Less current maturities  
Net long-term debt

December 31,

2003

2002 

$ in millions

$ 

$

12.5
0.3 
5.2 
18 
0.5
17.5 

$ 

$

5
0.5 
5.5 
11 
0.5
10.5 

The Company and GMAC Business Credit, LLC entered into a two-year extension to its credit facility on October 
21,  2002.    This  new  $45  million  credit  facility  replaced  the  previous  $50  million  credit  facility  and  includes  terms  more 
favorable to the Company, lower interest rates, and, to a lesser extent, reduced administrative fees.  The agreement expires 
September 30, 2005.  As of December 31, 2003, borrowings under the revolving line of credit were $12.5 million and $0.3 
million under the term loan agreement and the amount available for the borrowings was $19.2 million at December 31, 2003.  
We were in compliance with all lender covenants on that date. 

Our real estate obligations were $5.2 million at December 31, 2003.  The mortgage financing, completed in the year

2000, includes three of the Company’s facilities, with monthly payments of approximately $0.1 million through 2014. 

We lease certain machinery and manufacturing facilities under operating leases that generally provide for renewal
options.  Future minimum lease payments under non-cancelable operating leases are $0.7 million, $0.7 million, $0.6 million,
and $0.3 million for years 2004 through 2007, respectively, and $0.7 million for all years after 2008, or approximately $3.0 
million  in  total.  We  continually  evaluate  our  external  credit  arrangements  in  light  of  our  growth  strategy  and  new
opportunities.  We anticipate no changes in our credit arrangements in 2004. 

Contractual Obligations and Commercial Commitments 

The following table summarizes our contractual obligations at December 31, 2003 resulting from financial contracts 
and commitments. We have not included information on our recurring purchases of materials for use in our manufacturing
operations.  These  amounts  are  generally  consistent  from  year  to  year,  closely  reflect our  levels  of production,  and  are  not
long-term in nature (less than three months). 

Contractual Obligations at December 31, 2003:

Payments due by Year
$ millions 

Long-term debt
Pension benefits (1)
Minimum operating lease 
commitments
Total contractual obligations 

Total 
18.0

5.0 

3.0 
26.0

$

$

2004 
0.5 

1.5 

0.7 
2.7 

$

$

2005
& 
2006

  $

13.4 

  $

1.5 

1.4 
16.3 

  $

  $

2007
& 
2008 
0.9 

0.2 

0.6 
3.5 

Thereafter 
3.2 

  $

- 

0.3 
3.5 

  $

(1) Assumes no plan termination and includes estimated pension plan contributions. 

22

ROCKY SHOES & BOOTS, INC.

 
 
 
 
 
 
 
 
From time to time we enter into purchase commitments with our suppliers under customary purchase order terms.
Any  significant  losses  implicit  in  these  contracts  would be  recognized  in  accordance  with  generally  accepted  accounting
principles.  At December 31, 2003, no such losses existed. 

The  Company’s  ongoing  business  activities  continue  to be  subject  to  compliance  with  various  laws,  rules  and 
regulations  as may  be  issued  and  enforced  by  various federal, state  and  local  agencies.    With  respect  to  environmental
matters, costs are incurred pertaining to regulatory compliance.  Such costs have not been, and are not anticipated to become,
material.

The Company is contingently liable with respect to lawsuits, taxes and various other matters that routinely arise in
the  normal  course of business.    The  Company  does  not  have  off-balance  sheet  arrangements,  financings,  or  other
relationships with  unconsolidated  entities or other  persons,  also known  as  “Variable  Interest  Entities.”    Additionally,  the 
Company does not have any related party transactions that materially affect the result of operations, cash flow or financial
condition.

Inflation 

The Company’s financial performance is influenced by factors such as higher raw material costs as well as higher 
salaries and employee benefits.  Management attempts to minimize or offset the effects of inflation through increased selling 
prices,  productivity  improvements,  and  cost  reductions.   The  Company  was  able  to mitigate  the  effects  of  inflation  during
2003 due to these factors.  It is anticipated that inflationary pressures during 2004 will be offset through increases in sales and
profitability, due to improved operating leverage in the Company’s business.  

CRITICAL ACCOUNTING POLICIES AND ESTIMATES

Management’s  Discussion  and  Analysis  of  Financial  Condition  and  Results of  Operations discuss  the  Company’s
consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in
the  United  States.  The  preparation of  these  consolidated  financial  statements  requires management  to  make  estimates  and
assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at
the  date  of  the  consolidated  financial  statements  and  the  reported  amounts  of  revenues  and  expenses  during  the  reporting
period.    A  summary  of  our  significant  accounting  policies  is  included  in  the  Notes to  Consolidated  Financial  Statements
included in this Annual Report.   

Management regularly reviews its accounting policies to make certain they are current and also provide readers of
the consolidated financial statements with useful and reliable information about our operating results and financial condition.  
These include, but are not limited to, matters related to accounts receivable, inventories, pension benefits, and income taxes.
Implementation of these accounting policies includes estimates and judgments by management based on historical experience
and other factors believed to be reasonable.  This may include judgments about the carrying value of assets and liabilities
based  on  considerations  that  are  not  readily  apparent  from  other  sources.    Actual  results  may  differ  from  these  estimates
under different assumptions or conditions. 

Management  believes  the  following  critical  accounting  policies  are  most  important  to  the  portrayal  of  the 
Company’s  financial  condition  and  results  of  operations,  and  require more  significant  judgments  and  estimates  in  the
preparation of its consolidated financial statements.

Revenue Recognition:

Customer sales are recognized when revenue is realized and earned.  The Company recognizes revenue when the 
risk and title passes to the customer, generally at the time of shipment.  Customer sales are recorded net of allowances for
estimated returns, trade promotions and other discounts, which are recognized as a deduction from sales at the time of sale. 

Accounts receivable allowances:

Management  maintains  allowances  for  doubtful  accounts  for  estimated  losses  resulting from  the  inability  of  its
customers to make required payments.  If the financial condition of the Company’s customers were to deteriorate, resulting in 
an impairment of their ability to make payments, additional allowances may be required.  Management also records estimates

ROCKY SHOES & BOOTS, INC.

23

for  customer  returns  and  discounts offered  to  customers.    Should  a  greater  proportion  of  customers  return goods  and  take
advantage of discounts than estimated by the Company, additional allowances may be required. 

Inventories:

Management  identifies  slow  moving  or  obsolete  inventories  and  estimates  appropriate  loss  provisions related  to 
these  inventories. Historically,  these  loss provisions have  not  been  significant  as  the  vast  majority  of  the  Company’s
inventories are considered saleable and the Company has been able to liquidate slow moving or obsolete inventories through 
the Company’s factory outlet stores or through various discounts to customers.  Should management encounter difficulties
liquidating slow moving or obsolete inventories, additional provisions may be necessary. Management regularly reviews the
adequacy of its inventory reserves and makes adjustments to them as required.

Pension benefits:

Accounting  for pensions  and  other postretirement  benefits  involves  estimating  the  cost  of  benefits  to  be provided
well into the future and attributing that cost over the time period each employee works. To accomplish this, extensive use is
made  of  assumptions  about  inflation,  investment  returns,  mortality,  turnover,  medical  costs  and  discount  rates.  These
assumptions are reviewed annually. See Note 9, “Retirement Plans,” of this Form 10-K for information on these plans and the 
assumptions used. 

Pension and post-retirement benefit expenses are determined by actuaries using assumptions concerning the discount
rate, expected return on plan assets and rate of compensation increase. An actuarial analysis of benefit obligations and plan
assets is determined as of September 30 each year.  The funded status of the Company’s plans and reconciliation of accrued
pension cost is determined annually as of December 31.  Further discussion of the Company’s pension and post-retirement
benefit  plans and related  assumptions  is  included  in Note  9,  Retirement  Plans,  to  the  consolidated  financial  statements 
included  in  the  Annual  Report on  Form  10-K.    Actual  results  would be  different  using  other  assumptions.  Management
records an accrual for pension costs associated with the Company sponsored noncontributory defined benefit pension plans
covering the union and non-union workers of the Company.  The union plan was frozen in 2001 and no additional benefits
have been earned under this plan since that time.  Future adverse changes in market conditions or poor operating results of
underlying plan assets could result in losses or a higher accrual.

Income taxes: 

Currently, management has not recorded a valuation allowance to reduce its deferred tax assets to the amount that it
believes is more likely than not to be realized.  The Company has considered future taxable income and ongoing prudent and 
feasible tax planning strategies in assessing the need for a valuation allowance, however in the event the Company were to
determine  that  it  would  not  be  able  to  realize  all  or  part of  its  net  deferred  tax  assets  in  the  future,  an  adjustment  to  the 
deferred tax assets would be charged to income in the period such determination was made. Finally, if the Company decided
to  repatriate  any  of  its  earnings  in  its  Five  Star subsidiary  to  the  United  States,  the Company’s  effective  tax rate  would
increase.

Sales returns and allowances: 

Revenue principally consists of sales to customers, and, to a lesser extent, license fees.  Revenue is recognized upon
shipment of product to customers, while license fees are recognized when earned.  The Company records a reduction to gross
sales based on estimated customer returns and allowances.  These reductions are influenced by historical experience, based
on  customer  returns  and  allowances.    The  actual  amount  of  sales  returns  and  allowances  realized  may  differ  from  the
Company’s estimates.  If the Company determines that sales returns or allowances should be either increased or decreased,
then the adjustment would be made to net sales in the period in which such a determination is made.

Intangible Assets:

The Company has $4.1 million of intangible assets at December 31, 2003.  Goodwill and trademarks are tested for
impairment  at least  annually  by  comparing  the  fair  value of  the reporting  units  to  their  carrying values.    Fair values  are
estimated  using  discounted  cash  flow  methodologies  that  are based on  projections of  the  amounts  and  timing  of  future
revenues and cash flows. Based on this testing, none of our goodwill nor trademarks were impaired as of December 31, 2003. 

24

ROCKY SHOES & BOOTS, INC.

IMPACT OF ACCOUNTING STANDARDS

Recently  Adopted  Financial Accounting  Standards—In April  2002,  the  FASB  issued  SFAS No. 145, Rescission  of  FASB
Statements Nos. 4,  44 and  64,  Amendment  of  FASB Statement  No. 13,  and  Technical  Corrections.  This  statement  rescinds
SFAS No. 4, Reporting Gains and Losses from Extinguishment of Debt, and an amendment of that statement, SFAS No. 64,
Extinguishments of Debt Made to Satisfy Sinking-Fund Requirements. This statement also rescinds SFAS No. 44, Accounting
for  Intangible  Assets  of  Motor  Carriers.  This  statement  amends  SFAS No. 13,  Accounting  for  Leases,  to  eliminate  an
inconsistency between the required accounting for sale-leaseback transactions and the required accounting for certain lease
modifications that  have  economic  effects  that  are  similar  to  sale-leaseback  transactions.  This  statement  also  amends  other
authoritative pronouncements  to  make  various  technical  corrections,  clarify meanings, or describe  their applicability  under 
changed conditions. This statement is effective for the first quarter in the year ended December 31, 2003. The adoption of
SFAS No. 145 had no effect on the Company’s consolidated financial statements. 

In  June 2002,  the  FASB  issued  SFAS No. 146,  Accounting  for  Costs  Associated  with  Exit  or  Disposal  Activities.
SFAS No. 146 addresses financial accounting and reporting for costs associated with exit or disposal activities included in 
restructurings.  This  Statement  eliminates  the  definition and  requirements  for  recognition  of  exit  costs  as  defined  in  EITF
Issue  94-3,  and  requires  that  liabilities  for  exit  activities  be  recognized  when  incurred  instead of  at  the  exit  activity
commitment date. This Statement is effective for exit or disposal activities initiated after December 31, 2002. The adoption 
of SFAS No. 146 had no effect on the Company’s consolidated financial statements. 

In November  2002,  the  FASB  issued  FASB  Interpretation 45,  Guarantor’s Accounting  and  Disclosure
Requirements for  Guarantees,  Including  Indirect Guarantees  of Indebtedness  of  Others  (“FIN  45”).  FIN 45  requires a
guarantor  to  recognize  a  liability,  at  the  inception of  the  guarantee,  for  the  fair value  of obligations  it  has undertaken  in
issuing  the guarantee  and  also  includes  more detailed  disclosures  with  respect  to  guarantees.  FIN  45  is  effective  for
guarantees  issued  or  modified  starting  January 1, 2003. The  adoption  of  FIN  45  did  not  have  a  significant  impact  on  the 
Company’s consolidated financial statements. 

In December 2002,  the  FASB  issued  SFAS No. 148,  Accounting  for  Stock-Based  Compensation  –  Transition  and
Disclosure. SFAS No. 148 provides alternative methods of transition for a voluntary change to the fair value-based method of
accounting for stock-based employee compensation and amends the disclosure requirements of SFAS No. 123. The transition
provisions and the disclosure requirements of this Statement are effective for fiscal years ending after December 15, 2002.
We  continue  to  apply  the  intrinsic  value-based  method  to  account  for  stock  options  and  have  complied  with  the  new 
disclosure requirements.

In April  2003,  the  FASB  issued SFAS No.  149, Amendments  of Statement  133  on  Derivative Instruments and
Hedging Activities. This Statement amends and clarifies financial accounting and reporting for certain derivative instruments, 
and hedging  activities  for decisions  made  as  part of  the  Derivatives  Implementation  Group.  This Statement  is  generally 
effective for contracts entered into or modified after June 30, 2003. The adoption of SFAS No. 149 did not have an impact on
the Company’s consolidated financial statements.  

In May 2003, the FASB issued SFAS No. 150, Accounting for Certain Financial Instruments with Characteristics
of Both Liabilities and Equity. This statement establishes standards for how an issuer classifies and measures certain financial 
instruments with characteristics of both liabilities and equity. It requires that an issuer classify a financial instrument that is
within its scope as a liability (or an asset in some circumstances), even though it might previously have been classified as
equity. This statement was effective for financial instruments entered into or modified after May 31, 2003, and applies to all
other financial instruments in the first interim period beginning after June 15, 2003. The adoption of this statement did not
have a material effect on the Company’s consolidated financial statements. 

In  December 2003,  the  FASB  issued  SFAS  No.  132  (revised  2003),  Employers'  Disclosures  about Pensions and
Other Postretirement Benefits.  This Statement revises employers’ disclosures about pension plans and other postretirement
benefit  plans.   It  requires  additional  disclosures  to  those  in the  original  Statement  132  about  the  assets,  obligations,  cash 
flows, and net periodic benefit cost of defined benefit pension plans and other defined benefit postretirement plans. SFAS
132 was effective for fiscal years ending after December 15, 2003. The Company adopted this statement as of December 31,
2003 and revised its disclosure accordingly. 

ROCKY SHOES & BOOTS, INC.

25

New Accounting Standards—New accounting standards which could impact the Company include FASB Interpretation No.
46 (FIN 46), Consolidation of Variable Interest Entities, and an Interpretation No. 46 Revised (FIN 46R), Consolidation of
Variable Interest Entities, Interpretation of ARB 51. In December 2003, the FASB issued a revision to Interpretation 46 (FIN
46R) to clarify some of the provisions of FASB Interpretation No. 46, Consolidation of Variable Interest Entities. Variable
interests  in  a  variable  interest  entity  are  contractual,  ownership,  or other  pecuniary  interests  in  an entity  that  change with
changes in the entity's net asset value. Variable interests are investments or other interests that will absorb a portion of an
entity’s  expected  losses  if  they  occur or receive  portions  of  the  entity’s  expected residual  returns  if  they  occur. FIN  46R
defers the effective date of FIN 46 for certain entities and makes several other changes to FIN 46. The Company does not
expect the recognition provisions of FIN 46 or FIN 46R to have a material impact on the Company’s consolidated financial 
statements. 

SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES REFORM ACT OF 1995 

This Management’s Discussion and Analysis of Financial Conditions and Results of Operations contains forward-
looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A
of  the  Securities  Act  of 1933,  as  amended,  which  are  intended  to  be covered  by the  safe  harbors created thereby. Those
statements include, but may not be limited to, all statements regarding the intent, belief and expectations of the Company and
its management.  Investors are cautioned that all forward-looking statements involve risk and uncertainties including, without
limitations,  dependence  on sales  forecasts,  changes  in consumer  demand,  seasonality,  impact  of  weather,  competition,
reliance on suppliers, changing retail trends, economic changes, as well as other factors set forth under the caption “Business 
Risks” in this Annual Report on Form 10-K and other factors detailed from time to time in the Company’s filings with the
Securities and Exchange Commission. Although the Company believes that the assumptions underlying the forward-looking
statements contained herein are reasonable, any of the assumptions could be inaccurate.  Therefore, there can be no assurance 
that the forward-looking statements included herein will prove to be accurate.  In light of the significant uncertainties inherent
in  the  forward-looking  statements  included  herein,  the  inclusion  of  such  information  should not be  regarded  as a
representation by the Company or any other person that the objectives and plans of the Company will be achieved.
The Company assumes no obligation to update any forward-looking statements. 

ITEM 7A.  

QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK. 

The  Company's  primary  market  risk results  from  fluctuations  in  interest  rates.    The  Company  is  also  exposed  to
changes  in  the  price  of  commodities  used in  its manufacturing operations. However,  commodity  price  risk  related  to  the
Company's  current  commodities  is  not material  as  price  changes  in  commodities  can  generally  be  passed  along  to  the
customer.  The Company does not hold any material market risk sensitive instruments for trading purposes.

The following three items are market rate sensitive for interest rates for the Company: (1) long-term debt consisting
of  a  credit  facility  with  a  balance  at  December  31,  2003  of  $12.5  million,  under  which  interest  is  payable  monthly  at the 
lender's LIBOR (London Interbank Offered Rate) plus 237.5 basis points (2.375 percentage points) or prime; (2) equipment 
and other obligations totaling $0.3 million at December 31, 2003 that bear interest at a variable rate of prime; and (3) real
estate  obligations  of $5.2  million  at  December 31,  2003, that  bears  interest  at  a  fixed  rate  of 8.275%.    The  credit  facility
agreement referenced above under (1) permits the Company to borrow up to 75% of its revolving loan balance under 30-day
notes bearing interest at LIBOR plus 237.5 basis points (2.375 percentage points) with the remaining balance bearing interest
at prime. 

26

ROCKY SHOES & BOOTS, INC.

ITEM 8.

FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA.

The  Company’s  consolidated  balance  sheets  as  of  December  31,  2003 and  2002  and the  related  consolidated
statements of income, shareholders’ equity, and cash flows for the years ended December 31, 2003, 2002, and 2001, together
with  the  independent  auditors’  report  thereon  appear  on pages  F-1  through  F-25  hereof  and  are  incorporated herein  by
reference.

ITEM 9.

CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS
ON ACCOUNTING AND FINANCIAL DISCLOSURE. 

None. 

ITEM 9A.

CONTROLS AND PROCEDURES. 

As of the end of the period covered by this report, the Company’s management carried out an evaluation, with the
participation of  the  Company’s  principal  executive  officer  and  principal  financial  officer,  of  the  effectiveness  of  the
Company’s  disclosure  controls  and  procedures (as defined  in  Rules 13a-15(e)  and  15d-15(e)  promulgated  under  the
Securities  Exchange Act  of 1934).    Based  upon  that  evaluation, the  Company’s  principal  executive  officer  and principal 
financial officer concluded that the Company’s disclosure controls and procedures were effective as of the end of the period
covered by this report. It should be noted that the design of any system of controls is based in part upon certain assumptions 
about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals 
under all potential future conditions, regardless of how remote. 

There  were  no  changes  in the  Company’s  internal  controls  over  financial  reporting  that  occurred  during  the
Company’s  most  recent  fiscal  quarter  that  have  materially  affected, or  are  reasonably  likely  to materially  affect,  the 
Company’s internal control over financial reporting. 

PART III 

ITEM 10. 

DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT.

The  information required by  this  item  is  included under  the  captions  “ELECTION  OF  DIRECTORS”  and
“INFORMATION CONCERNING THE DIRECTORS, EXECUTIVE OFFICERS, AND PRINCIPAL SHAREHOLDERS -
EXECUTIVE  OFFICERS”  and  “SECTION  16(a)  BENEFICIAL OWNERSHIP  REPORTING  COMPLIANCE”  in  the 
Company's Proxy Statement for the 2004 Annual Meeting of Shareholders (the “Proxy Statement”) to be held on May 11,
2004, and is incorporated herein by reference.

We have adopted a Code of Business Conduct and Ethics that applies to our directors, officers and all employees.
The Code of Business Conduct and Ethics will be posted on our website at www.rockyboots.com by the date of the Annual
Meeting of Shareholders, May 11, 2004, or shortly thereafter. Until that time, the Code of Business Conduct and Ethics may
be obtained  free  of  charge by  writing  to  Rocky Shoes  &  Boots, Inc., Attn:    Chief  Financial  Officer,  39  East  Canal  Street,
Nelsonville, Ohio 45764.

ITEM 11.

EXECUTIVE COMPENSATION.

The  information  required  by  this  item is  included  under  the  captions  “INFORMATION  CONCERNING THE 
DIRECTORS,  EXECUTIVE  OFFICERS  AND  PRINCIPAL  SHAREHOLDERS”  and  “COMPENSATION  COMMITTEE 
INTERLOCKS  AND  INSIDER  PARTICIPATION”  in  the  Company's  Proxy  Statement,  and  is  incorporated herein by
reference.

ROCKY SHOES & BOOTS, INC.

27

 
 
ITEM 12.  

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT.

The  information required by  this  item is  included under  the  caption  “INFORMATION  CONCERNING  THE
DIRECTORS,  EXECUTIVE  OFFICERS AND  PRINCIPAL  SHAREHOLDERS  - OWNERSHIP  OF  COMMON  STOCK
BY  MANAGEMENT”  and  “-  OWNERSHIP  OF  COMMON  STOCK  BY  PRINCIPAL  SHAREHOLDERS,”  in  the
Company's Proxy Statement, and is incorporated herein by reference.

ITEM 13.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS.

The  information required by  this  item is  included under  the  caption  “INFORMATION  CONCERNING  THE
DIRECTORS,  EXECUTIVE  OFFICERS  AND PRINCIPAL  SHAREHOLDERS  -  COMPENSATION  COMMITTEE
INTERLOCKS  AND  INSIDER  PARTICIPATION”  in  the  Company's  Proxy  Statement,  and  is  incorporated herein by
reference.

ITEM 14. 

PRINCIPAL ACCOUNTANT FEES AND SERVICES.

The information required by this item is included under the caption “REPORT OF THE AUDIT COMMITTEE OF

THE BOARD OF DIRECTORS” in the Company’s Proxy Statement, and is incorporated herein by reference.

PART IV 

ITEM 15.

EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K.

(a)

THE FOLLOWING DOCUMENTS ARE FILED AS PART OF THIS REPORT:

(1) The following Financial Statements are included in this Annual Report on Form 10-K on the pages indicated 

below:

Independent Auditors' Report……………………………………………………………..

F-1

Consolidated Balance Sheets as of December 31, 2003 and 2002………………………..  
Consolidated Statements of Income for the years ended

December 31, 2003, 2002, and 2001……………………………………………

Consolidated Statements of Shareholders' Equity for the

years ended December 31, 2003, 2002, and 2001………………………………

Consolidated Statements of Cash Flows for the years ended 

December 31, 2003, 2002, and 2001……………………………………………

Notes to Consolidated Financial Statements for the years ended

F-2 - F-3

F-4

F-5 

F-6

December 31, 2003, 2002, and 2001……………………………………………  

  F-7 - F-25

(2)

The following financial statement schedule for the years ended December 31, 2003, 2002, and 2001 is 

included in this Annual Report on Form 10-K and should be read in conjunction with the Consolidated Financial Statements
contained in the Annual Report. 

Schedule II -- Consolidated Valuation and Qualifying Accounts. 

Independent Auditors’ Report on Financial Statement Schedule.

Schedules not listed above are omitted because of the absence of the conditions under which they are required or because the
required information is included in the Consolidated Financial Statements or the notes thereto.

28

ROCKY SHOES & BOOTS, INC.

(3) Exhibits:

Exhibit 
Number

Description

2.1 

3.1

3.2 

4.1 

4.2 

Asset Purchase Agreement by and among Rocky Shoes & Boots, Inc. as Buyer, Gates-Mills, Inc.
as  seller,  Robert  Gates  and  Elizabeth Gates  Camarra  as  Shareholders of  Seller  (incorporated  by
reference to Exhibit 2(a) to the Current Report on Form 8-K dated April 15, 2003, filed with the 
Securities and Exchange Commission on April 30, 2003.)

Second  Amended  and  Restated  Articles  of  Incorporation  of  the  Company  (incorporated  by
reference to Exhibit 3.1 to the Annual Report on Form 10-K for the fiscal year ended December
31, 1997).

Amended and Restated Code of Regulations of the Company (incorporated by reference to Exhibit 
3.2  to  the  Registration  Statement  on  Form  S-1,  registration  number  33-56118  (the  “Registration
Statement”).

Form  of  Stock  Certificate  for  the  Company  (incorporated  by reference  to  Exhibit  4.1  to  the
Registration Statement).

Articles Fourth, Fifth, Sixth, Seventh, Eighth, Eleventh, Twelfth, and Thirteenth of the Company's 
Amended and Restated Articles of Incorporation (see Exhibit 3.1).

4.3 

Articles I and II of the Company's Code of Regulations (see Exhibit 3.2). 

10.1 

10.2 

10.3 

10.4

10.5 

10.6 

10.7

10.8 

10.9

Form  of  Employment  Agreement,  dated  July  1,  1995,  for  executive  officers (incorporated  by
reference to Exhibit 10.1 to the Company's Annual Report on Form 10-K for the fiscal year ended 
June 30, 1995 (the “1995 Form 10-K”)). 

Information  concerning  Employment Agreements  substantially  similar 
(incorporated by reference to Exhibit 10.2 to the 1995 Form 10-K).

to  Exhibit  10.1

Deferred Compensation Agreement, dated May 1, 1984, between Rocky Shoes & Boots Co. and
Mike Brooks (incorporated by reference to Exhibit 10.3 to the Registration Statement). 

Information concerning Deferred Compensation Agreements substantially similar to Exhibit 10.3 
(incorporated by reference to Exhibit 10.4 to the Registration Statement). 

Form of Company's amended 1992 Stock Option Plan (incorporated by reference to Exhibit 10.5
to the 1995 Form 10-K).

Form  of  Stock  Option  Agreement  (incorporated  by  reference to  Exhibit  10.6  to  the  Registration
Statement). 

Indemnification Agreement, dated  December 21, 1992, between  the  Company  and Mike Brooks
(incorporated by reference to Exhibit 10.10 to the Registration Statement). 

Information  concerning  Indemnification  Agreements  substantially  similar  to  Exhibit  10.7 
(incorporated by reference to Exhibit 10.11 to the Company's Annual Report on Form 10-K for the
fiscal year ended June 30, 1993 (the “1993 Form 10-K”)). 

Trademark License Agreement and Manufacturing Certification Agreement, each dated May 14,
1994,  between  Rocky    Shoes  &  Boots  Co.  and  W.  L.  Gore  &  Associates,  Inc.  (incorporated  by
reference  to  Exhibit  10.12  to  the  Company's  Annual  Report  on  Form 10-K  for  the  fiscal  year
ended June 30, 1994 (the “1994 Form 10-K”)).

ROCKY SHOES & BOOTS, INC.

29

Exhibit
Number

Description

10.10 Decree  of  Tax  Exemption  from  the  Government  of  the  Commonwealth  of  Puerto  Rico

(incorporated by reference to Exhibit 10.13 to the Registration Statement).

10.10A English Translation of Addendum to Exhibit 10.16 (incorporated by reference to Exhibit 10.13A

to the Registration Statement).

10.11 Amended and Restated Lease Agreement, dated March 1, 2002, between Rocky Shoes & Boots
Co.  and  William  Brooks  Real  Estate  Company  regarding  Nelsonville  factory  (incorporated  by
reference to Exhibit 10.11 to the Company’s Annual Report on Form 10-K for the fiscal year ended
December 31, 2002).

10.12

10.13

Lease  Contract,  dated August  31,  1988,  between  Lifestyle  Footwear,  Inc.  and The  Puerto  Rico
Industrial  Development  Company  regarding  factory  location  1  (incorporated  by  reference  to
Exhibit 10.15 to the Registration Statement).

Lease  Contract,  undated,  between  Lifestyle  Footwear,  Inc.  and  The  Puerto  Rico  Industrial
Development company regarding factory location 2 (incorporated by reference to Exhibit 10.16 to
the Registration Statement).

10.13A English  translation  of  Exhibit  10.13  (incorporated  by  reference  to  Exhibit  10.16A to  the

Registration Statement).

10.14

Lease  Agreement,  dated  December  13,  1993,  between  Five  Star  Enterprises  Ltd.  and  the
Dominican Republic Corporation for Industrial Development regarding buildings and annexes of
a combined manufacturing surface of 75,526 square feet, located in the Industrial Free Zone of La
Vega  (incorporated  by  reference  to  Exhibit  10.17  to  the  Company’s  Quarterly  Report  on  Form
10-Q for the quarter ended September 30, 1995 (the “September 30, 1995 Form 10-Q”)).

10.14A English translation of Exhibit 10.20 (incorporated by reference to Exhibit 10.2A to the September

30, 1995 Form 10-Q). 

10.17 Company’s Amended and Restated 1995 Stock Option Plan (incorporated by reference to Exhibit

4(a) to the Registration Statement on Form S-8, registration number 333-67357). 

10.18

Form of Stock Option Agreement under the 1995 Stock Option Plan (incorporated by reference to
Exhibit 10.28 to the 1995 Form 10-K).

10.22

Form of Employment Agreement, dated September 7, 1995, for executive officers (incorporated
by reference to Exhibit 10.5 to the September 30, 1995 Form 10-Q).

10.23

Information  covering  Employment  Agreements  substantially  similar  to  Exhibit  10.23
(incorporated by reference to Exhibit 10.5 to the September 30, 1995 Form 10-Q).

10.24

Promissory Note, dated December 30, 1999, in favor of General Electric Capital Business Asset
Funding Corporation in the amount of $1,050,000 (incorporated by reference to Exhibit 10.1 to
the Quarterly Report on Form 10-Q for the quarter ended June 30, 2000 (the “June 30, 2000 Form
10-Q”)).

10.25

Promissory Note, dated December 30, 1999, in favor of General Electric Capital Business Asset
Funding Corporation in the amount of $1,500,000 (incorporated by reference to Exhibit 10.2 to
the June 30, 2000 Form 10-Q).

30

ROCKY SHOES & BOOTS, INC.

Exhibit
Number

Description

10.26

10.27

10.28

10.29

10.30

10.31

10.32

10.33

10.34

10.35

10.36

Promissory Note, dated December 30, 1999, in favor of General Electric Capital Business Asset
Funding Corporation in the amount of $3,750,000 (incorporated by reference to Exhibit 10.3 to
the June 30, 2000 Form 10-Q).

Limited Waiver and Modification Agreement, dated May 14, 2000, by and among the Company,
Five  Star  Enterprises  Ltd.,  Lifestyle  Footwear,  Inc.,  Bank  One,  NA,  The  Huntington  National
Bank, and Bank One, NA, as agent (incorporated by reference to Exhibit 10.4 to the June 30, 2000
Form 10-Q).

Extension of Limited Waiver and Modification Agreement, dated June 30, 2000, by and among
the Company, Five Star Enterprises Ltd., Lifestyle Footwear, Inc., Bank One, NA, The Huntington
National Bank, and Bank One, NA, as agent (incorporated by reference to Exhibit 10.5 to the June
30, 2000 Form 10-Q).

Loan  and  Security  Agreement,  dated  September  18,  2000,  among  the  Company,  Lifestyle
Footwear, Inc., and GMAC Business Credit, LLC (incorporated by reference to Exhibit 10.1 to the
Current Report on Form 8-K, filed on September 20, 2000).

First  Amendment  to  Loan  and  Security  Agreement,  dated  November  20,  2000,  among  the
Company, Lifestyle Footwear, Inc., and GMAC Business Credit, LLC (incorporated by reference
to Exhibit 10.33 to the Annual Report on Form 10-K for the year ended December 31, 2000).

Second  Amendment  to  Loan  and  Security  Agreement,  dated  March  27,  2001,  among  the
Company, Lifestyle Footwear, Inc., and GMAC Business Credit, LLC (incorporated by reference
to Exhibit 10.34 to the Annual Report on Form 10-K for the year ended December 31, 2000).

Third Amendment  to  Loan  and  Security Agreement,  dated  July  9,  2001,  among  the  Company,
Lifestyle Footwear, Inc., and GMAC Business Credit, LLC (incorporated by reference to Exhibit
10.35 to the Annual Report on Form 10-K for the year ended December 31, 2001).

Fourth  Amendment  to  Loan  and  Security  Agreement,  dated  February  22,  2002,  among  the
Company, Lifestyle Footwear, Inc., and GMAC Business Credit, LLC (incorporated by reference
to Exhibit 10.36 to the Annual Report on Form 10-K for the year ended December 31, 2001).

Fifth Amendment to Loan and Security Agreement, dated June 21, 2002, among the Company,
Lifestyle Footwear, Inc., and GMAC Business Credit, LLC (incorporated by reference to Exhibit
10.1 to the Quarterly Report on Form 10-Q for the quarter ended June 30, 2002). 

Sixth Amendment to Loan and Security Agreement, dated as of August 6, 2002, among Rocky
Shoes & Boots, Inc., Lifestyle Footwear, Inc., and GMAC Business Credit, LLC (incorporated by
reference to Exhibit 10.1 to the Quarterly Report on Form 10-Q for the quarter ended September
30, 2002).

Seventh Amendment to Loan and Security Agreement, dated as of September 30, 2002, among
Rocky  Shoes  &  Boots,  Inc.,  Lifestyle  Footwear,  Inc.,  and  GMAC  Business  Credit,  LLC
(incorporated by reference to Exhibit 10.2 to the Quarterly Report on Form 10-Q for the quarter
ended September 30, 2002).

10.37

Eighth Amendment to Loan and Security Agreement, dated as of October 21, 2002, among Rocky
Shoes & Boots, Inc., Lifestyle Footwear, Inc., and GMAC Business Credit, LLC (incorporated by
reference to Exhibit 10.12 to the Current Report on Form 8-K, filed on October 24, 2002).

ROCKY SHOES & BOOTS, INC.

31

Exhibit
Number

Description

10.38 Company’s Second Amended and Restated 1995 Stock Option Plan (incorporated by reference to
the Company’s Definitive Proxy Statement for the 2002 Annual Meeting of Shareholders held on
May 15, 2002, filed on April 15, 2002).

21*

23*

24*

Subsidiaries of the Company.

Independent Auditors’ Consent and Report on Schedules of  Deloitte & Touche LLP.

Powers of Attorney.

31.1* Rule 13a-14(a) Certification of Principal Executive Officer.

31.2* Rule 13a-14(a) Certification of Principal Financial Officer.

32.1** Section 1350 Certification of Principal Executive Officer.

32.2** Section 1350 Certification of Principal Financial Officer.

99.1*

Independent Auditors’ Report of Deloitte & Touche LLP on Schedules (incorporated by reference
to Exhibit 23).

99.2*

Financial Statement Schedule.

* Filed with this Annual Report on Form 10-K.

** Furnished with this Annual Report on Form 10-K.

The Registrant agrees to furnish to the Commission upon its request copies of any omitted schedules or
exhibits to any Exhibit filed herewith.

(b)

REPORTS ON FORM 8-K

We  filed  the  following  Current  Reports  on  Form  8-K  with  the  Securities  and  Exchange

Commission during the quarter ended December 31, 2003:

(i)

A current  report  on  Form  8-K,  dated  October  29,  2003,  was  filed  with  the

Securities and Exchange Commission on October 29, 2003 (Item 5).

(c)

EXHIBITS

The exhibits to this report begin immediately following the F-pages.

(d)

FINANCIAL STATEMENT SCHEDULES

The Independent Auditors’ Report and financial statement schedule are included in this Annual 
Report on Form 10-K as Exhibit 99.1 and Exhibit 99.2, respectively.

32

ROCKY SHOES & BOOTS, INC.

SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly 

caused this report to be signed on its behalf by the undersigned, thereunto duly authorized. 

ROCKY SHOES & BOOTS, INC.

Date: March 29, 2004 

By:

/s/ James E. McDonald 

Pursuant  to  the  requirements  of  the  Securities  Exchange Act  of  1934,  this report  has  been  signed  below  by the 

following persons on behalf of the Registrant and in the capacities indicated on the dates indicated. 

Signature 

Title 

Date

James  E.  McDonald,  Vice  President  and Chief
Financial Officer

/s/ Mike Brooks
Mike Brooks

/s/ James E. McDonald
James E. McDonald

* CURTIS A. LOVELAND
Curtis A. Loveland

* LEONARD L. BROWN
Leonard L. Brown 

* GLENN E. CORLETT
Glenn E. Corlett 

* ROBERT D. ROCKEY
Robert D. Rockey

* HARLEY E. ROUDA
Harley E. Rouda 

* JAMES L. STEWART
James L. Stewart

* By:   /s/ Mike Brooks
Mike Brooks, Attorney-in-Fact

Chairman, President, Chief
Executive Officer and Director (Principal  
Executive Officer)

March 29, 2004

Vice President and Chief Financial Officer
(Principal Financial and Accounting Officer)

March 29, 2004

Secretary and Director 

March 29, 2004

Director 

Director 

Director 

Director 

Director 

March 29, 2004

March 29, 2004

March 29, 2004

March 29, 2004

March 29, 2004

ROCKY SHOES & BOOTS, INC.

33

 
 
ROCKY SHOES & BOOTS, INC. 
AND SUBSIDIARIES 

INDEX TO CONSOLIDATED FINANCIAL STATEMENTS 

Independent Auditors’ Report 

Consolidated Balance Sheets as of December 31, 2003 and 2002 

Consolidated Statements of Income for the Years Ended December 31, 2003,
  2002 and 2001 

Consolidated Statements of Shareholders’ Equity for the Years Ended 
  December 31, 2003, 2002 and 2001 

Consolidated Statements of Cash Flows for the Years Ended
  December 31, 2003, 2002 and 2001 

F-1 

F-2 - F-3 

F-4

F-5 

F-6 

Notes to Consolidated Financial Statements 

F-7 - F-25 

(cid:0)(cid:1)(cid:2)(cid:3)(cid:4)(cid:5)(cid:5)(cid:1)

Deloitte & Touche LLP
155 East Broad Street
Columbus, OH 43215-3611
USA

Tel: +1 614 221 1000
Fax: +1 614 229 4647
www.deloitte.com

INDEPENDENT AUDITORS’ REPORT 

Board of Directors and Shareholders of 
Rocky Shoes & Boots, Inc.

We have audited the accompanying consolidated balance sheets of Rocky Shoes & Boots, Inc. and 
subsidiaries as of December 31, 2003 and 2002 and the related consolidated statements of income,
shareholders’ equity, and cash flows for each of the three years in the period ended December 31, 2003.  
These financial statements are the responsibility of the Company’s management.  Our responsibility is to 
express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with auditing standards generally accepted in the United States of
America.  Those standards require that we plan and perform the audit to obtain reasonable assurance about 
whether the financial statements are free of material misstatement.  An audit includes examining, on a test 
basis, evidence supporting the amounts and disclosures in the financial statements.  An audit also includes 
assessing the accounting principles used and significant estimates made by management, as well as
evaluating the overall financial statement presentation.  We believe that our audits provide a reasonable
basis for our opinion. 

In our opinion, such consolidated financial statements present fairly, in all material respects, the financial 
position of Rocky Shoes & Boots, Inc. and subsidiaries as of December 31, 2003 and 2002 and the results
of their operations and their cash flows for each of the three years in the period ended December 31, 2003, 
in conformity with accounting principles generally accepted in the United States of America.

March 26, 2004 

F - 1 

Member of
Deloitte Touche Tohmatsu

ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

CURRENT ASSETS:
  Cash and cash equivalents
  Accounts receivable - trade, net
  Other receivables
  Inventories
  Deferred income taxes - current
  Other current assets

           Total current assets

FIXED ASSETS, AT COST:
  Property, plant and equipment
  Less accumulated depreciation

           Total fixed assets - net

DEFERRED PENSION ASSET

DEFERRED INCOME TAXES

OTHER ASSETS

TOTAL ASSETS

See notes to consolidated financial statements.

December 31,

2003

2002

$     

2,159,050
19,532,287
830,131
38,068,187
959,810
1,045,238

$

4,276,722
15,282,618
1,173,714
23,181,989
584,511
1,267,097

62,594,703

45,766,651

46,790,708
(29,180,470)

45,238,866
(26,189,579)

17,610,238

19,049,287

1,499,524

1,651,222

153,495

4,470,371

1,796,359

$  

86,174,836

$

68,417,014

F - 2 

 
 
 
ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

CURRENT LIABILITIES:
 Accounts payable
 Current maturities - long-term debt
Accrued expenses:
Income taxes
 Taxes - other
Salaries and wages
 Plant closing costs
 Co-op advertising
Interest
Other

December 31,

2003

2002

$  

2,810,161
503,934

$

1,642,306
486,161

1,929,808
372,432
1,885,896
195,500
402,000
65,796
219,138

53,621
292,547
807,611
210,000
270,390
90,408
162,320

 Total current liabilities

8,384,665

4,015,364

LONG-TERM DEBT - Less current maturities

17,514,994

10,488,388

DEFERRED LIABILITIES:
Compensation
Pension
Income Taxes

Total deferred liabilities

Total liabilities

COMMITMENTS AND CONTINGENCIES

SHAREHOLDERS’ EQUITY:
Preferred stock, Series A, no par value, $.06 stated value;
 none outstanding 2003 and 2002
 Common stock, no par value; 10,000,000 shares authorized;

outstanding 2003 - 4,360,400 and 2002 - 4,489,065

 Accumulated other comprehensive loss
Retained earnings

Total shareholders’ equity

166,641
1,460,952
262,907

160,000
1,360,338

1,890,500

1,520,338

27,790,159

16,024,090

34,880,199
(1,950,400)
25,454,878

35,289,038
(2,311,749)
19,415,635

58,384,677

52,392,924

TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY

$ 

86,174,836

$

68,417,014

See notes to consolidated financial statements.

F - 3 

 
 
 
 
ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF INCOME

NET SALES

COST OF GOODS SOLD

GROSS MARGIN

OTHER OPERATING EXPENSES:
  Selling, general and administrative expenses
  Plant closing costs

Years Ended December 31,
2002

2001

2003

$  

106,164,753

$    

88,958,721

$

103,319,806

73,383,128

65,528,213

80,067,866

32,781,625

23,430,508

23,251,940

23,278,449

18,661,730

18,175,943
1,500,000

           Total other operating expenses

23,278,449

18,661,730

19,675,943

INCOME FROM OPERATIONS

9,503,176

4,768,778

3,575,997

OTHER INCOME AND (EXPENSES):
  Interest expense
  Other - net

(1,378,131)
348,448

(1,404,496)
432,018

(2,493,533)
354,920

           Total other - net

(1,029,683)

(972,478)

(2,138,613)

INCOME BEFORE INCOME TAXES

8,473,493

3,796,300

1,437,384

INCOME TAX EXPENSE (BENEFIT)

2,434,250

953,000

(93,438)

NET INCOME

$

6,039,243

$

2,843,300

$

1,530,822

NET INCOME PER COMMON SHARE:
  Basic

  Diluted

WEIGHTED AVERAGE COMMON
  SHARES OUTSTANDING:
  Basic

  Diluted

See notes to consolidated financial statements.

$

$

1.44

1.32

$

$

0.63

0.62

$

$

0.34

0.34

4,189,794

4,499,741

4,489,322

4,560,763

4,590,095

4,548,632

F - 4 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF SHAREHOLDERS’ EQUITY

Common Stock

Shares
 Outstanding

Amount

Accumulated Other
Comprehensive
Loss

Retained
Earnings

Total
Shareholders’
Equity

BALANCE - December 31, 2000

4,489,215

$ 

35,284,159

$ 

15,041,513

$

50,325,672

YEAR ENDED DECEMBER 31, 2001:
  Net income
  Minimum pension liability, net of tax benefit
    of $323,229
  Comprehensive income
  Stock options exercised

(831,161)

1,530,822

1,530,822

(831,161)
699,661
18,000

3,000

18,000

BALANCE - December 31, 2001

4,492,215

35,302,159

(831,161)

16,572,335

51,043,333

YEAR ENDED DECEMBER 31, 2002:
  Net income
  Minimum pension liability, net of tax benefit
    of $575,784
  Comprehensive income
  Treasury stock purchased and retired
  Stock options exercised

(1,480,588)

2,843,300

2,843,300

(1,480,588)
1,362,712
(84,540)
71,419

(16,400)
13,250

(84,540)
71,419

BALANCE - December 31, 2002

4,489,065

35,289,038

(2,311,749)

19,415,635

52,392,924

YEAR ENDED DECEMBER 31, 2003:
  Net income
  Minimum pension liability, net of tax effect
      of $154,864
  Comprehensive income
  Treasury stock purchased and retired
  Stock issued and options exercised
      including related tax benefits

361,349

6,039,243

6,039,243

361,349
6,400,592
(3,106,156)

2,697,317

(483,533)

(3,106,156)

354,868

2,697,317

BALANCE - December 31, 2003

4,360,400

$ 

34,880,199

$ 

(1,950,400)

$ 

25,454,878

$

58,384,677

See notes to consolidated financial statements.

F - 5 

 
 
 
 
 
 
 
 
ROCKY SHOES & BOOTS, INC.
AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income
  Adjustments to reconcile net income to net 
    cash provided by operating activities: 
    Depreciation and amortization
    Deferred income taxes
    Deferred compensation and pension - net
    (Gain) loss on sale of fixed assets
    Stock issued as directors' compensation
    Change in assets and liabilities:
      Receivables
      Inventories
      Other current assets
      Other assets
      Accounts payable
      Accrued expenses

Years Ended December 31,
2002

2001

2003

$     

6,039,243

$       

2,843,300

$

1,530,822

3,556,544
(113,761)
775,166
5,943
60,000

(3,906,086)
(12,846,128)
221,859
95,672
1,216,130
3,183,675

4,032,442
749,171
(1,637,689)
(15,904)

860,266
4,531,675
(213,905)
321,088
85,479
(1,471,619)

4,409,361
(52,152)
(1,661,232)
353,681

3,696,183
4,321,573
242,095
14,731
(1,936,064)
1,134,840

           Net cash provided by (used in) operating activities

(1,711,743)

10,084,304

12,053,838

CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of fixed assets
  Acquisition of business
  Proceeds from sale of fixed assets

(2,154,829)
(4,880,468)
53,829

(2,338,388)

(1,172,365)

59,609

7,952

           Net cash used in investing activities

(6,981,468)

(2,278,779)

(1,164,413)

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from long-term debt
  Payments on long-term debt
  Purchase of treasury stock
  Proceeds from exercise of stock options including related tax benefits

123,166,498
(116,122,120)
(3,106,156)
2,637,317

87,589,294
(94,059,911)
(84,540)
71,419

96,926,759
(106,997,243)

18,000

           Net cash used in financing activities

6,575,539

(6,483,738)

(10,052,484)

INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS

(2,117,672)

1,321,787

836,941

CASH AND CASH EQUIVALENTS - Beginning of year

4,276,722

2,954,935

2,117,994

CASH AND CASH EQUIVALENTS - End of year

$     

2,159,050

$

4,276,722

$

2,954,935

F - 6 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ROCKY SHOES & BOOTS, INC. 
AND SUBSIDIARIES 

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS 
FOR THE YEARS ENDED DECEMBER 31, 2003, 2002 AND 2001 

1. 

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES 

Principles of Consolidation - The accompanying consolidated financial statements include the 
accounts of Rocky Shoes & Boots, Inc. (“Rocky Inc.”) and its wholly-owned subsidiaries, Lifestyle 
Footwear, Inc. (“Lifestyle”), Five Star Enterprises Ltd. (“Five  Star”) and Rocky Canada, Inc. 
(Rocky Canada), collectively referred to as the “Company.”  All  significant intercompany 
transactions have been eliminated. 

Business Activity - The Company designs, manufactures, and markets high quality men’s and 
women’s footwear, gloves and related outdoor apparel primarily under the registered trademarks, 
ROCKY and GATES.  The Company maintains a nationwide network of Company sales 
representatives who sell the Company’s products primarily through independent shoe, sporting 
goods, specialty, uniform stores and catalogs, and through mass merchandisers throughout the 
United States.  The Company did not have any customers that accounted for more than 10% of 
consolidated net sales in 2003, 2002 and 2001. 

Estimates - The preparation of financial statements in conformity with accounting principles 
generally accepted in the United States of America requires management to make estimates and 
assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent 
assets and liabilities at the date of the financial statements and the reported amounts of revenues and 
expenses during the reporting period.  Actual results could differ from those estimates. 

Cash and Cash Equivalents - The Company considers all highly liquid investments purchased with 
original maturities of three months or less to be cash equivalents.  The Company’s cash and cash 
equivalents are primarily held in four banks. 

Trade Receivables - Trade receivables are presented net of the related allowance for uncollectible 
accounts of approximately $620,000 and $365,000 at December 31, 2003 and 2002, respectively.  

Concentration of Credit Risk - The Company has significant transactions with a large number of 
customers.  No customer represented 10% of the Company’s total accounts receivable - trade 
balance as of December 31, 2003.  Accounts receivable from one customer represented 10% of the 
Company’s total accounts receivable - trade balance as of December 31, 2002.  The Company’s 
exposure to credit risk is impacted by the economic climate affecting its industry.  The Company 
manages this risk by performing ongoing credit evaluations of its customers and maintains reserves 
for potential uncollectible accounts.   

Supplier and Labor Concentrations - The Company purchases raw materials from a number of 
domestic and foreign sources.  The Company currently buys the majority of its waterproof fabric, a 
component used in a significant portion of the Company’s shoes and boots, from one supplier 
(GORE-TEX).  The Company has had a relationship with this supplier for over 20 years and has 
no reason to believe that such relationship will not continue. 

F - 7 

A significant portion of the Company’s shoes and boots are produced in the Company’s Dominican
Republic operations.  The Company has conducted operations in the Dominican Republic since
1987 and is not aware of any governmental or economic restrictions that would alter its current 
operations. 

The Company sources a significant portion of its footwear, apparel and gloves from manufacturers
in the Far East, primarily China.  The Company has had sourcing operations in China since 1993 
and is not aware of any governmental or economic restrictions that would alter its current sourcing 
operations. 

Inventories - Inventories are valued at the lower of cost, determined on a first-in, first-out (FIFO) 
basis, or market.  Reserves are established for inventories when the net realizable value (NRV) is 
deemed to be less than its cost based on management’s periodic estimates of NRV.

Fixed Assets - The Company records fixed assets at historical cost and generally utilizes the 
straight-line method of computing depreciation for financial reporting purposes over the estimated
useful lives of the assets as follows: 

Building and improvements
Machinery and equipment 
Furniture and fixtures
Lasts, dies, and patterns

Years
5-40 
3-8 
4-8 
3-8 

Management periodically evaluates the future economic benefit of its long-term assets when events
or circumstances indicate potential recoverability concerns.  This evaluation is based on 
consideration of expected future undiscounted cash flows and other operating factors.  Carrying 
amounts are adjusted appropriately when determined to have been impaired. 

For income tax purposes, the Company generally computes depreciation utilizing accelerated
methods. 

Licensing Rights - On January 4, 2002, the Company  re-acquired the licensing rights to ROCKY
Kids for approximately $500,000.  Additional payments of approximately $30,000 conditional on 
sales in excess of a predetermined amount was paid during 2003 completing the transaction.  The 
rights to ROCKY  Kids were purchased from Philip’s Kids, LLC (“Philip’s”), an entity owned by a 
former member of the Company’s Board of Directors.  These licensing rights are considered
indefinite lived intangible assets and are not subject to amortization and are recorded in goodwill.

Goodwill and Other Intangibles - Goodwill and trademarks are considered indefinite lived assets
and are not amortizable.  All the goodwill is considered deductible for tax purposes.  Patents are
amortized over the life the patents and amortization expense related to these assets was 
approximately $25,100, $19,800, and $41,200 in 2003, 2002 and 2001 respectively.  Such
amortization expense will be approximately $25,000 per year from 2004 to 2008. 

Advertising - The Company expenses advertising costs as incurred.  Advertising expense was
$1,776,909, $1,921,367 and $1,962,783 for 2003, 2002 and 2001, respectively.

Revenue Recognition - Revenue and related cost of goods sold are recognized at the time footwear, 
outdoor apparel and accessories are shipped to the customer and title transfers.  Revenue is recorded 

F - 8 

 
net of estimated sales discounts and returns based upon historical trends.  All sales are considered
final upon shipment. 

Shipping and Handling Costs - In accordance with the Emerging Issues Tax Force (“EITF”) No.
00-10 “Accounting For Shipping And Handling Fees And Costs”, all shipping and handling costs
billed to customers have been included in net sales.  Shipping and handling costs are included in 
selling, general and administrative costs and totaled $1,469,565, $1,491,259 and $1,351,560 in 
2003, 2002 and 2001 respectively.

Per Share Information - Basic net income per common share is computed based on the weighted
average number of common shares outstanding during the period.  Diluted net income per common 
share is computed similarly but includes the dilutive effect of stock options.  A reconciliation of the 
shares used in the basic and diluted income per share computations is as follows: 

Years Ended December 31,
2002

2001

2003

Basic - weighted average shares outstanding

4,189,794

4,499,741

4,489,322

Dilutive securities - stock options

370,969

90,354

59,310

Diluted - weighted average shares outstanding

4,560,763

4,590,095

4,548,632

Asset Impairments - Annually, or more frequently if events or circumstances change, a
determination is made by management, in accordance with Statement of Financial Accounting 
Standards (“SFAS”) No. 144, to ascertain whether property and equipment and other long-lived
assets have been impaired based on the sum of expected future undiscounted cash flows from
operating activities.  If the estimated net cash flows are less than the carrying amount of such assets, 
the Company will recognize an impairment loss in an amount necessary to write down the assets to a 
fair value as determined from expected future discounted cash flows.

Recently Adopted Financial Accounting Standards - In April 2002, the Financial Accounting 
Standards Board (“FASB”) issued SFAS No. 145, “Rescission of FASB Statements Nos. 4, 44 and 
64, Amendment of FASB Statement No. 13, and Technical Corrections.”  This statement rescinds
SFAS No. 4, “Reporting Gains and Losses from Extinguishment of Debt,” and an amendment of 
that statement, SFAS No. 64, “Extinguishments of Debt Made to Satisfy Sinking-Fund 
Requirements.”  This statement also rescinds SFAS No. 44, “Accounting for Intangible Assets of 
Motor Carriers.”  This statement amends SFAS No. 13, “Accounting for Leases,” to eliminate an
inconsistency between the required accounting for sale-leaseback transactions and the required 
accounting for certain lease modifications that have economic effects that are similar to sale-
leaseback transactions.  This statement also amends other authoritative pronouncements to make
various technical corrections, clarify meanings, or describe their applicability under changed 
conditions.  This statement is effective for the first quarter in the year ended December 31, 2003.  
The adoption of SFAS No. 145 had no effect on the Company’s consolidated financial statements.

In June 2002, the FASB issued SFAS No. 146, “Accounting for Costs Associated with Exit or 
Disposal Activities.”  SFAS No. 146 addresses financial accounting and reporting for costs
associated with exit or disposal activities included in restructurings.  This statement eliminates  

F - 9 

 
 
 
 
the definition and requirements for recognition of exit costs as defined in EITF Issue 94-3, and 
requires that liabilities for exit activities be recognized when incurred instead of at the exit activity
commitment date.  This statement is effective for exit or disposal activities initiated after 
December 31, 2002.  The adoption of SFAS No. 146 had no effect on the Company’s 2003 
consolidated financial statements.

In November 2002, the FASB issued FASB Interpretation 45, “Guarantor’s Accounting and 
Disclosure Requirements for Guarantees, Including Indirect Guarantees of Indebtedness of Others”
(“FIN 45”).  FIN 45 requires a guarantor to recognize a liability, at the inception of the guarantee,
for the fair value of obligations it has undertaken in issuing the guarantee and also includes more
detailed disclosures with respect to guarantees.  FIN 45 is effective for guarantees issued or
modified starting January 1, 2003 and requires additional disclosures.  The adoption of FIN 45 did 
not have a significant impact on the Company’s consolidated financial statements.

In December 2002, the FASB issued SFAS No. 148, “Accounting for Stock-Based Compensation -  
Transition and Disclosure.”  SFAS No. 148 provides alternative methods of transition for a
voluntary change to the fair value-based method of accounting for stock-based employee
compensation and amends the disclosure requirements of SFAS No. 123.  The transition provisions
and the disclosure requirements of this statement are effective for fiscal years ending after 
December 15, 2002.  We continue to apply the intrinsic value-based method to account for stock 
options and have complied with the new disclosure requirements.

On April 30, 2003, the FASB issued SFAS No. 149, “Amendment of Statement 133 on Derivative
Instruments and Hedging Activities.” This statement amends and clarifies financial accounting and 
reporting for certain derivative instruments, and hedging activities for decisions made as part of the 
Derivatives Implementation Group. This statement is generally effective for contracts entered into or
modified after June 30, 2003. The adoption of SFAS No. 149 did not have an impact on the
Company’s consolidated financial statements  

In May 2003, the FASB issued SFAS No. 150, “Accounting for Certain Financial Instruments with 
Characteristics of Both Liabilities and Equity.” This statement establishes standards for how an
issuer classifies and measures certain financial instruments with characteristics of both liabilities and 
equity. It requires that an issuer classify a financial instrument that is within its scope as a liability
(or an asset in some circumstances), even though it might previously have been classified as equity.
This statement was effective for financial instruments entered into or modified after May 31, 2003, 
and applies to all other financial instruments in the first interim period beginning after June 15, 
2003. The adoption of this statement did not have a material effect on the Company’s consolidated
financial statements.

In December 2003, the FASB issued SFAS No. 132 (revised 2003), “Employers' Disclosures about 
Pensions and Other Postretirement Benefits.” This statement revises employers’ disclosures about 
pension plans and other postretirement benefit plans.  It requires additional disclosures to those in 
the original Statement 132 about the assets, obligations, cash flows, and net periodic benefit cost of 
defined benefit pension plans and other defined benefit postretirement plans. SFAS 132 was
effective for fiscal years ending after December 15, 2003. The Company adopted this statement as
of December 31, 2003 and revised its disclosures accordingly.

New Accounting Standards—New accounting standards which could impact the Company include
FASB Interpretation No. 46 (FIN 46), Consolidation of Variable Interest Entities, and an
Interpretation No. 46 Revised (FIN 46R), Consolidation of Variable Interest Entities, Interpretation 
of ARB 51.  In December 2003, the FASB issued a revision to Interpretation 46 (FIN 46R) to clarify

F - 10 

some of the provisions of FASB Interpretation No. 46. Variable interests in a variable interest entity
are contractual, ownership, or other pecuniary interests in an entity that change with changes in the 
entity's net asset value. Variable interests are investments or other interests that will absorb a portion 
of an entity’s expected losses if they occur or receive portions of the entity’s expected residual 
returns if they occur. FIN 46R defers the effective date of FIN 46 for certain entities and makes 
several other changes to FIN 46. The Company does not expect the recognition provisions of FIN 46 
or FIN 46R to have a material impact on the Company’s consolidated financial statements. 

Segment Information - The Company is managed in one operating segment.  Within their one
operating segment, the Company has identified six product groups: Rugged Outdoor, Occupational, 
Military, Casual, Outdoor Apparel, and Gates.  Gates is a new product group established in 2003 for 
reporting sales of GATES® branded gloves and accessories.  The following is supplemental 
information on net sales by product group: 

R ugged O utdoor
O ccupational
M ilitary
C asual
O utdoor Apparel
Gates
Factory O utlet Stores
O ther

2003

$   

48,100,097
34,560,154
408,204
2,498,089
4,502,865
10,240,548
4,582,687
1,272,109

%  o f
Sales

45.3%
32.6%
0.4%
2.4%
4.2%
9.6%
4.3%
1.2% 

2002

$   

41,554,244
29,620,876
6,437,248
2,306,748
2,740,441

4,050,823
2,248,341

%  o f
Sales

46.7%
33.3%
7.2%
2.6%
3.1%

4.6%
2.5% 

2001

$   

56,596,762
27,054,015
8,948,426
4,446,109

%  o f
Sales

54.7 %
26.2 %
8.7 %
4.3 %

4,741,326
1,533,168

4.6 %
1.5 %

Total

$ 

106,164,753

100.0 %

$  

88,958,721

100.0 %

$ 

103,319,806

100.0 %

Net sales to foreign countries, primarily Canada, represented approximately 1.4% of net sales in 
2003, and 1.0% of net sales in 2002 and 2001.

Stock-Based Compensation - The Company applies APB Opinion No. 25 and related Interpretations
in accounting for its stock option plans.  Accordingly, no compensation cost has been recognized for 
its stock option plans because the exercise price under the plan is equal to the market value of this 
underlying common stock on the date of grant.  Had compensation costs for the Company’s 
stock-based compensation plans been determined based on the fair value at the grant dates for 
awards under those plans consistent with the method of SFAS No. 123, the Company’s net income
and net income per share would have resulted in the amounts as reported below.

F - 11 

 
 
 
Net income, as reported
Deduct: Total stock-based employee compensation

 expense determined under fair value based method for
 all awards, net of related tax effects

Pro forma net income

Earnings per share:
 Basic—as reported
Basic—pro forma

Diluted—as reported
Diluted—pro forma

Years Ended December 31,
2002

2003

2001

$ 

6,039,243

$ 

2,843,300

$

1,530,822

454,299

405,854

433,870

$ 

5,584,944

$ 

2,437,446

$

1,096,952

$  
$  

$  
$  

1.44
1.33

1.32
1.24

$  
$  

$  
$  

0.63
0.54

0.62
0.54

$
$

$
$

0.34
0.24

0.34
0.24

The pro forma amounts are not representative of the effects on reported net income for future years. 

Comprehensive Income - Comprehensive income  includes changes in equity that result from
transactions and economic events from non-owner sources.  Comprehensive income is composed of
two subsets – net income and other comprehensive income (loss).  Included in other comprehensive
income (loss) for the Company is a minimum pension liability adjustment, which is recorded net of 
a related tax effect (See Note 9).  This adjustment is accumulated within the Consolidated 
Statements of Shareholders’ Equity under the caption Accumulated Other Comprehensive Loss.

2.  ACQUISITION 

On April 15, 2003, the Company completed the purchase of certain assets from Gates-Mills, Inc. 
(“Gates”).  Under the terms of the purchase agreement, Rocky acquired all of the intellectual 
property of Gates, including ownership of the Gates® trademark, selected raw material and finished
goods inventory, and certain records in connection with the Gates business in exchange for 
$3,510,070 plus a deferred purchase price if sales by the Company related to the Gates product line
from the date of purchase through December 31, 2003 reach certain performance targets.  The 
Company has recorded an additional purchase price of $1,324,400 because net sales of the product 
line have exceeded the performance targets established for 2003.  The acquisition was accounted for 
under the purchase method and results of operations of the Gates business have been included in the
Company’s results of operations since the date of acquisition.  The following unaudited pro-forma
information presents results as if the acquisition had occurred on January 1, 2002: net sales
($108,847,526); net loss ($395,462); and net loss per diluted share ($0.09).  Unaudited pro-forma
results of operations for the year ended December 31, 2003 are not presented due to the
unavailability of information from Gates-Mills, Inc.  Final allocation of the purchase price is 
follows:

$   

2,040,070
1,032,400
1,762,000
4,834,470
91,580
4,926,050

$   

$   

Inventory
Goodwill
Trademarks
Total acquisition cost
Transaction costs
Total

F - 12 

 
 
3. 

INVENTORIES 

Inventories are comprised of the following: 

Raw materials
Work-in-process
Finished goods
Factory outlet finished goods
Less reserve for obsolescence or lower
  of cost or market

Total

4.  OTHER ASSETS

December 31,

2003

2002

$     

5,087,468
878,091
31,168,371
1,299,257

$

3,535,884
436,435
18,301,351
1,080,319

(365,000)

(172,000)

$    

38,068,187

$   

23,181,989

Goodwill and other intangible assets are recorded in other assets and consist of the following: 

December 31,

2003

2002

Goodwill
Trademarks
Patents - net of amortization
Other

$

$      

1,557,861
2,149,694
310,071
452,745

495,461
387,694
205,458
707,746

Total

$

4,470,371

$

1,796,359

F - 13 

 
 
 
5.  FIXED ASSETS 

Fixed assets are comprised of the following: 

Land
Building and improvements
Machinery and equipment
Furniture and fixtures
Lasts, dies and patterns
Construction work-in-progress

December 31,

2003

2002

$         

572,838
13,112,334
21,949,160
2,110,909
8,958,470
86,997

$

572,838
13,592,248
21,100,798
2,045,655
7,317,988
609,339

           Total

46,790,708

45,238,866

Less - accumulated depreciation

(29,180,470)

(26,189,579)

Net fixed assets

$  

17,610,238

$

19,049,287

6.  LONG-TERM DEBT 

Long-term debt is comprised of the following: 

g
Bank - revolvin  credit facilit
y
Equipment and other obli ations
Real estate obligations

g

           Total debt

Less current maturities

Net long-term debt

December 31,

2003

2002

$    

12,530,539
287,700
5,200,689

$

5,000,000
452,100
5,522,449

18,018,928

10,974,549

503,934

486,161

$  

17,514,994

$

10,488,388

On September 18, 2000, the Company entered into a three-year loan and security agreement with
GMAC Business Credit, LLC (GMAC) refinancing its former bank revolving line of credit based on 
the collateral value of its accounts receivable and inventory.  On October 21, 2002, the Company
extended the agreement two years.  This loan and security agreement permits a borrowing base to a
maximum of $45,000,000.  Interest on the revolving credit facility is payable monthly at GMAC’s
prime rate, and the entire principal is due September 17, 2005.  Under terms of the agreement, the 
Company has the option to borrow up to seventy five percent (75%) of its outstanding obligation at
LIBOR plus two and three-eights percent (2.375%) or prime.  The interest rate for the outstanding 
balance at December 31, 2003 was 4.00% (3.88% at December 31, 2002).

F - 14 

 
 
 
 
Amounts borrowed under the agreement are secured by accounts receivable, inventory, equipment, 
intangible assets of the Company and its wholly-owned domestic subsidiary, Lifestyle Footwear, 
Inc.  Additional security includes 65% of the capital stock of the Company’s wholly-owned foreign
subsidiary, Five Star Enterprises, Ltd., and 100% of the capital stock of the Company’s wholly-
owned domestic subsidiary. 

The loan and security agreement contains certain restrictive covenants, which among other things, 
requires the Company to maintain a certain level of net worth, and fixed charge coverage.  As of 
December 31, 2003, the Company is in compliance with the loan covenants.  Presently, the line of 
credit restricts the payment of dividends on common stock. 

Equipment and other obligations at December 31, 2003 bear interest at a variable rate of prime and
are payable in monthly installments to 2005.  The equipment is held as collateral against the 
outstanding obligations.  

In January 2000, the Company completed a mortgage financing facility with GE Capital Corp. for 
three of its facilities totaling $6,300,000.  The facility bears interest at 8.275%, with total monthly
principal and interest payments of $63,100 to 2014.  The proceeds of the financing were used to pay
down borrowings under a former revolving credit facility.  

At December 31, 2003 and 2002, the Company has no interest rate swap agreements.

Long-term debt matures as follows for the years ended December 31:

2004
2005
2006
2007
2008
Thereafter

Total

$

503,934
13,022,560
400,416
434,837
472,216
3,184,965

$

18,018,928

The estimated fair value of the Company’s long-term obligations approximated their carrying 
amount at December 31, 2003 and 2002, based on current market prices for the same or similar 
issues or on debt available to the Company with similar rates and maturities. 

7.  OPERATING LEASES

The Company leases certain machinery and manufacturing facilities under operating leases that
generally provide for renewal options.  The Company incurred approximately $793,000, $799,000 
and $1,096,000 in rent expense under operating lease arrangements for 2003, 2002 and 2001, 
respectively.

Included in total rent expense above are monthly payments of $5,000 for 2003 and 2002 and $7,000 
for 2001 for the Company’s former Ohio manufacturing and clearance center facility leased from an 
entity in which the owners are also shareholders of the Company.

F - 15 

Future minimum lease payments under non-cancelable operating leases are as follows for the years 
ended December 31:

  2004
  2005
  2006
  2007
  2008
  Thereafter

  Total

8. 

INCOME TAXES 

$

758,000
743,000
618,000
295,000
295,000
295,000

$

3,004,000

Rocky Inc. and its wholly-owned subsidiary doing business in Puerto Rico, Lifestyle, are subject to
U.S. Federal income taxes; however, the Company’s income earned in Puerto Rico is allowed 
favorable tax treatment under Section 936 of the Internal Revenue Code if conditions as defined 
therein are met. Five Star is incorporated in the Cayman Islands and conducts its operations in a
“free trade zone” in the Dominican Republic and, accordingly, is currently not subject to Cayman
Islands or Dominican Republic income taxes. Rocky Canada began operations in July 2003 and is
subject to Canadian income taxes.

At December 31, 2003, a provision has not been made for U.S. taxes on the accumulated
undistributed earnings of Five Star through December 31, 2003 of approximately $8,180,000 that
would become payable upon repatriation to the United States. It is the intention of the Company to 
reinvest all such earnings of Five Star in operations and facilities outside of the United States. In 
addition the Company has provided Puerto Rico tollgate taxes on approximately $3,684,000 of 
accumulated undistributed earnings of Lifestyle prior to the fiscal year ended June 30, 1994, that
would be payable if such earnings were repatriated to the United States. If the Five Star and 
Lifestyle undistributed earnings were distributed to the Company in the form of dividends, the
related taxes on such distributions would be approximately $2,783,000 and $368,000, respectively.
In 2001, the Company received an abatement for Puerto Rico tollgate taxes on all earnings
subsequent to June 30, 1994. This resulted in the Company reducing its deferred tax liability by
$408,000.

The Company accounts for income taxes in accordance with SFAS No. 109, Accounting for Income
Taxes, which requires an asset and liability approach to financial accounting and reporting for 
income taxes. Accordingly, deferred income taxes have been provided for the temporary differences 
between the financial reporting and the income tax basis of the Company’s assets and liabilities by
applying enacted statutory tax rates applicable to future years to the basis differences. 

F - 16 

Income taxes (benefits) are summarized as follows: 

Federal:
Current
Deferred

 Total Federal

State and local:
Current
Deferred

 Total state and local

Years Ended December 31,

2003

2002

2001

$   

$   

2,319,011
(93,011)
2,226,000

229,000
(20,750)
208,250

200,134
683,867
884,001

3,695
65,304
68,999

$

112,508
(174,636)
(62,128)

(153,794)
122,484
(31,310)

Total

$     

2,434,250

$

953,000

$

(93,438)

A reconciliation of recorded Federal income tax expense (benefit) to the expected expense (benefit) 
computed by applying the Federal statutory rate of 34% for all periods to income before income
taxes follows: 

Expected expense at statutory rate
Increase (decrease) in income taxes 
  resulting from: 
  Exempt (income) from operations in
 Puerto Rico, net of tollgate taxes
  Exempt (income) from Dominican

 Republic operations

  State and local income taxes (benefit)
  Abatement of Puerto Rico taxes
  Other—net

Years Ended December 31,

2003

2002

2001

$ 

2,880,988

$ 

1,290,742

$

488,711

(545,792)
132,796

(430,416)
45,539

(33,742)

47,135

(97,344)

(67,967)
(20,628)
(408,000)
11,790

Total

$

2,434,250

$

953,000

$

(93,438)

F - 17 

 
 
 
 
 
 
 
 
 
 
 
 
 
Deferred income taxes recorded in the consolidated balance sheets at December 31, 2003 and 2002 
consist of the following: 

December 31,

2003

2002

Deferred tax assets:
  Alternative minimum tax carryforward—Rocky Inc.
  Asset valuation allowances and accrued expenses
  Plant closing costs
  Pension and deferred compensation
  Net operating loss carryforwards 
  Inventories

$                   

$

809,023
74,290
759,341

373,721

118,829
451,532
79,800
854,300
681,317
216,519

            Total deferred tax assets

2,016,375

2,402,297

Deferred tax liabilities:
  Fixed assets
  State and local income taxes
  Prepaid assets
  Tollgate tax on Lifestyle earnings

(858,175)
(51,372)
(41,490)
(368,435)

(1,132,516)
(69,437)
(93,903)
(368,435)

            Total deferred tax liabilities

(1,319,472)

(1,664,291)

Net deferred tax asset

$

696,903

$

738,006

At December 31, 2003, the Company has utilized all available net operating loss carryforwards for 
Federal income tax purposes. 

9.  RETIREMENT PLANS 

The Company sponsors separate noncontributory defined benefit pension plans covering the union 
and non-union workers of the Company’s Ohio and Puerto Rico operations.  Benefits under the
union plan are primarily based upon negotiated rates and years of service.  Benefits under the non-
union plan are based upon years of service and highest compensation levels as defined.  Annually, 
the Company contributes to the plans at least the minimum amount required by regulation. 

In September, 2001 the Company announced a restructuring plan to consolidate and realign the
Company’s footwear manufacturing operations.  As part of the plan, 67 employees were eliminated
and their balances paid directly from plan assets (a total of approximately $293,000).  As a result of 
the curtailment of certain retiree benefits and future employee service periods, $690,570 is included 
in the calculation of 2001 net pension expense as a curtailment loss.  Also, benefits under the
Company’s union plan were frozen at September 30, 2001. 

F - 18 

 
 
 
 
 
The funded status of the Company’s plans and reconciliation of accrued pension cost at 
December 31, 2003 and 2002 is presented below (information with respect to benefit obligations and 
plan assets is as of September 30): 

Change in benefit obligation:
  Projected benefit obligation at beginning of the year
  Service cost
  Interest cost
  Actuarial loss
  Exchange loss (gain)
  Benefits paid

  Projected benefit obligation at end of year

Change in plan assets:
  Fair value of plan assets at beginning of year
  Actual gain (loss) on plan assets
  Employer contribution
  Benefits paid

December 31,

2003

2002

$      

9,225,682
387,693
603,481
1,230,283
297,293
(623,169)

$    

11,121,263

$      

7,150,990
2,264,083

(623,169)

$

$

$

8,242,465
269,715
580,032
799,613
(68,341)
(597,802)

9,225,682

5,066,458
(1,056,666)
3,739,000
(597,802)

  Fair value of plan assets at end of year

$

8,791,904

$

7,150,990

Funded Status:
  Unfunded deficit
  Remaining unrecognized benefit obligation existing
    at transition
  Unrecognized prior service costs due to plan amendments
  Unrecognized net loss
  Adjustment required to recognize minimum liability
  Curtailment charge included in plant closing costs

$     

(2,329,359)

$

(2,074,692)

73,380
1,426,144
3,372,387
(4,194,074)
190,570

89,686
1,561,536
3,734,547
(4,861,985)
190,570

Accrued pension liability

$     

(1,460,952)

$    

(1,360,338)

Amounts recognized in the consolidated financial statements:
   Deferred pension asset
   Deferred pension liability and curtailment liability
   Accumulated other comprehensive loss

   Net amount recognized

$     

$     

(1,499,524)
2,733,122
(2,694,550)
(1,460,952)

$

$    

(1,651,222)
3,501,647
(3,210,763)
(1,360,338)

SFAS No. 87, “Employers’ Accounting for Pensions,” generally requires the Company to recognize
a minimum liability in instances in which a plan’s accumulated benefit obligation exceeds the fair 
value of plan assets.  In accordance with the statement, the Company has recorded in the 
accompanying consolidated financial statements a non-current deferred pension asset of $1,499,524 
and $1,651,222 as of December 31, 2003 and 2002, respectively.  In addition, under SFAS No. 87, 
if the minimum liability exceeds the unrecognized prior service cost and the remaining unrecognized

F - 19 

 
 
 
 
 
benefit obligation at transition, the excess is reported in other comprehensive income (loss) 
$361,349 net of a deferred tax of $154,864 for 2003 and ($1,480,588), net of a deferred tax benefit 
of $575,784 in 2002. 

Net pension cost of the Company’s plans is as follows: 

Years Ended December 31,

2003

2002

2001

Service cost
Interest
Expected return on assets
Amortization of unrecognized net loss
Amortization of unrecognized transition obligation
Amortization of unrecognized prior service cost
Curtailment charge

$  

387,692
603,481
(552,988)
178,641
16,306
135,393

$  

269,715
580,032
(456,422)
51,850
16,306
135,393

$

316,572
571,295
(509,194)

27,892
184,598
690,570

Net pension cost

$  

768,525

$  

596,874

$

1,281,733

The Company’s unrecognized benefit obligations existing at the date of transition for the non-union 
plan is being amortized over 21 years.  Actuarial assumptions used in the accounting for the plans
were as follows: 

Discount rate

Average rate of increase in compensation levels

(non-union only)

Expected long-term rate of return on plan assets

Decem ber 31,

2003

2002

5.75 %

6.50 %

3.0 %

3.0 %

8.0 %

8.0 %

The Company’s pension plans weighted-average asset allocations at December 31, 2003 and 2002 
by asset category are: 

Equity securities
Debt securities
Other

Total

December 31,
2003
2002

82.7%
14.7%
2.6%

67.6%
17.3%
15.1%

100.0%

100.0%

The Company’s investment objectives are (1) to maintain the purchasing power of the current assets 
and all future contributions; (2) to maximize return within reasonable and prudent levels of risk; (3) 
to maintain an appropriate asset allocation policy (60% equity securities and 40% debt securities) 

F - 20 

 
that is compatible with the actuarial assumptions, while still having the potential to produce positive
returns; and (4) to control costs of administering the plan and managing the investments.

The Company’s desired investment result is a long-term rate of return on assets that is at least a 8%.  
The target rate of return for the plans have been based upon the assumption that returns will 
approximate the long-term rates of return experienced for each asset class in the Company’s 
investment policy.  The Company’s investment guidelines are based upon an investment horizon of 
greater than five years, so that interim fluctuations should be viewed with appropriate prospective.
Similarly, the Plan’s strategic asset allocation is based on this long-term perspective.

The Company also sponsors a 401(k) savings plan for substantially all of its employees.  The 
Company provides contributions to the plan only on a discretionary basis.  No Company
contribution was made for 2003, 2002 and 2001. 

10.  CAPITAL STOCK 

The Company has authorized 250,000 shares of voting preferred stock without par value.  No shares
are issued or outstanding.  Also, the Company has authorized 250,000 shares of non-voting 
preferred stock without par value.  Of these, 125,000 shares have been designated Series A non-
voting convertible preferred stock with a stated value of $.06 per share, of which no shares are 
issued and none are outstanding at December 31, 2003 and 2002, respectively.

In November 1997, the Company’s Board of Directors adopted a Rights Agreement, which provides
for one preferred share purchase right to be associated with each share of the Company’s 
outstanding common stock.  Shareholders exercising these rights would become entitled to purchase 
shares of Series B Junior Participating Cumulative Preferred Stock.  The rights may be exercised 
after the time when a person or group of persons without the approval of the Board of Directors
acquire beneficial ownership of 20 percent or more of the Company’s common stock or announce
the initiation of a tender or exchange offer which if successful would cause such person or group to 
beneficially own 20 percent or more of the common stock.  Such exercise may ultimately entitle the 
holders of the rights to purchase for $80 per right, common stock of the Company having a market 
value of $160.  The person or groups effecting such 20 percent acquisition or undertaking such
tender offer will not be entitled to exercise any rights.  These rights expire November 2007 unless
earlier redeemed by the Company under circumstances permitted by the Rights Agreement.

In September 2002, the Company’s Board of Directors authorized the repurchase of up to 500,000 
common shares outstanding in open market or privately negotiated transactions through 
December 31, 2003.  Purchases of stock under this program were funded with borrowings from the
Company’s credit facility.  There were 16,400 shares repurchased and retired in 2002 for $84,540 
and 483,533 shares repurchased and retired in 2003 for $3,106,156.

The Company adopted a Stock Option Plan in 1992 which provides for the issuance of options to
purchase up to 400,000 common shares of the Company.  On October 11, 1995, the Company
adopted the 1995 Stock Option Plan which provides for the issuance of options to purchase up to an
additional 400,000 common shares of the Company.  In May 1998, the Company adopted the
Amended and Restated 1995 Stock Option Plan which provides for the issuance of options to
purchase up to an additional 500,000 common shares of the Company.  In addition in May 2002, the
Board of Directors approved the issuance of a total of 400,000 additional common shares of the
Company under the 1995 Stock Option Plan.  All employees, officers, directors, consultants and 
advisors providing services to the Company are eligible to receive options under the Plans.  In 
addition, the Plans provide for the annual issuance of options to purchase 5,000 shares of common 

F - 21 

stock to each non-employee director of the Company.  As of December 31, 2003, the Company is
authorized to issue 88,630 options under their existing plans.  In January 2004, the Company
awarded 80,500 additional options at $22.39 per share.

The plans generally provide for grants with the exercise price equal to fair value on the date of grant, 
graduated vesting periods of up to 5 years, and lives not exceeding 10 years.  The following 
summarizes all stock option transactions from January 1, 2001 through December 31, 2003: 

Outstanding at January 1, 2001
  Issued
  Exercised
  Forfeited

Outstanding at December 31, 2001
  Issued
  Exercised
  Forfeited

Outstanding at December 31, 2002
  Issued
  Exercised
  Forfeited

Weighted
Average
Exercise
Price

$   

8.64
4.04
6.00
7.60

7.27
5.79
5.39
8.63

6.92
6.59
7.46
6.80

Shares

682,500
283,750
(3,000)
(51,250)

912,000
194,000
(13,250)
(69,750)

1,023,000
224,000
(334,500)
(61,000)

Outstanding at December 31, 2003

851,500

$

6.63

Options exercisable at December 31:
  2001
  2002
  2003

604,000
721,625
515,250

$   
$   
$   

8.45
7.67
6.97

F - 22 

 
 
 
 
The following table summarizes information about options outstanding at December 31, 2003: 

Range of
Exercise
Prices

$3.875 - $5.00
$5.063 - $5.625
$5.77 - $6.26
$6.40 - $8.875
$8.99 - $15.25

Options Outstanding

Options Exercisable

Average
Remaining
Contractual
Life

Weighted-
Average
Exercise
Price

4.8
6.9
5.0
4.2
4.2

$    
$    
$    
$    
$  

4.14
5.23
5.82
7.50
13.63

$    

6.63

Number

203,750
144,500
249,750
142,000
111,500

851,500

Number

150,625
12,500
175,625
107,000
69,500

515,250

Weighted-
Average
Exercise
Price

$   
$   
$   
$   
$

4.10
5.11
5.83
7.80
15.02

$   

6.97

In determining the estimated fair value of each option granted on the date of grant the Company uses
the Black-Scholes option-pricing model with the following weighted-average assumptions used for 
grants in 2003, 2002 and 2001, respectively; dividend yield of 0%; expected volatility of 44%; risk-
free interest rates of 2.80%, 2.83% and 4.21%; and expected life of 6 years.

11. COMPREHENSIVE INCOME  

Comprehensive income  represents net income plus the results of certain non-shareholders’ equity
changes not reflected in the Consolidated Statements of Income.  The components of comprehensive
income, net of tax, are as follows: 

2003

Years Ended December 31,
2002

2001

Net income

$  

6,039,243

$  

2,843,300

$

1,530,822

Minimum pension liability, net of tax effect

361,349

(1,480,588)

(831,161)

Comprehensive income

$  

6,400,592

$  

1,362,712

$

699,661

The 2003, 2002 and 2001 minimum pension liability is net of a deferred tax (expense) benefit of 
($154,864), $575,784 and $323,229, respectively.

12. CLOSURE OF MANUFACTURING OPERATIONS 

In September 2001, the Board of Directors approved a restructuring plan to consolidate and realign 
the Company’s footwear manufacturing operations.  Under this plan, the Company moved the 
footwear manufacturing operations at its Nelsonville, Ohio factory to the Company’s factory in
Puerto Rico.  The restructuring plan was completed in the fourth quarter of 2001. 

The execution of this plan, which started in September 2001, resulted in the elimination of 67 
employees at the Company’s Nelsonville, Ohio facility, and a transfer of a significant amount of 
machinery and equipment located at the Nelsonville facility to the Moca, Puerto Rico facility.   

F - 23 

 
 
 
 
 
 
A reconciliation of the plant closing costs and accrual is as follows:

2001 Total
Expenses

Accrued 
Balance
Dec. 31, 2001

2002
Payments

2002 Expense
Adjustments
to Original
Estimate

Accrued
Balance
Dec. 31, 2002

2003
Payments

Accrued
Balance
Dec. 31, 2003

Severance:
  Non-union
  Union
Curtailment of

  pension plan benefits
Employee benefits
Factory lease
Equipment and 

  relocationcosts

Legal and other costs

$

71,668
292,653

690,000
34,223
90,000

260,626

60,830

$

71,668

$

25,574

$  

26,094

$

20,000

$

14,500

$

5,500

190,000

190,000

690,000
33,000
85,000

5,000

18,623

500,000
31,047
40,000

53,667

1,953
45,000

5,000

(35,044)

Total

$

1,500,000

$

903,291

$

650,288

$

43,003

$

210,000

$

14,500

$

195,500

The Company expects no additional restructuring and realignment costs associated with this plan.

13. SUPPLEMENTAL CASH FLOW INFORMATION 

Cash paid for interest and Federal, state and local income taxes was as follows: 

Years Ended December 31,
2002

2001

2003

Interest

Federal, state and local
  income taxes - net of refunds

$

$

1,402,743

206,232

$

$

1,435,505

68,066

$

$

2,644,998

(36,309)

Non-Cash Transaction - increase (decrease) in additional minimum pension liability as follows: 

2003

Years Ended December 31,
2002

2001

Deferred pension asset
Deferred tax expense (benefit)

Total

$

$

(516,213)
154,864

$   

2,056,372
(575,784)

(361,349)

$

1,480,588

$

$

1,154,390
(323,229)

831,161

Accounts payable at December 31, 2003, 2002 and 2001 include a total of $45,582, $2,693 and 
$5,310, respectively, relating to the additional goodwill accrued in the acquisition of certain assets 
of Gates-Mills, Inc. in 2003 and the purchase of fixed assets. 

F - 24 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
14. QUARTERLY RESULTS OF OPERATIONS (UNAUDITED) 

The following is a summary of the unaudited quarterly results of operations for the years ended 
December 31, 2003 and 2002:  

1st Quarter

2nd Quarter

3rd Quarter

4th Quarter

Total Year

$  

13,754,941
3,465,528
(622,569)

$  

21,863,148
6,734,984
1,095,819

$  

41,349,824
13,085,792
3,467,595

$  

29,196,840
9,495,321
2,098,398

$

106,164,753
32,781,625
6,039,243

2003

Net sales
Gross margin
Net income (loss)
Net income (loss)

per common share:

Basic
Diluted

$
$

(0.14)
(0.14)

$
$

0.27
0.25

$
$

0.84
0.77

$
$

0.50
0.44

2002

Net sales
Gross margin
Net income (loss)
Net income (loss)

per common share:

$  

13,749,588
2,340,653
(1,227,188)

$  

19,194,071
4,937,633
117,087

$  

30,453,543
8,852,358
2,388,177

$  

25,561,519
7,299,864
1,565,224

Basic
Diluted

$
$

(0.27)
(0.27)

$
$

0.03
0.03

$
$

0.53
0.52

$
$

0.35
0.34

No cash dividends were paid during 2003 and 2002.

$
$

$

$
$

1.44
1.32

88,958,721
23,430,508
2,843,300

0.63
0.62

F - 25 

BOARD OF DIRECTORS

Mike Brooks
Chairman of the Board,
President and Chief Executive Officer

Leonard L. Brown 
President 
Leonard L. Brown, Inc.

Glenn E. Corlett 
Dean and Philip J. Gardner, Jr. Leadership 
Professor of the College of Business at
Ohio University

Curtis A. Loveland
Secretary 
Partner, Porter, Wright, Morris & Arthur LLP

Harley E. Rouda, Jr. 
Chief Executive Officer, Real Living, Inc. 

Robert D. Rockey
Retired Chairman and Chief Executive Officer
Duck Head Apparel Company, Inc.

James L. Stewart
Proprietor
Rising Wolf Ranch, Inc.

OFFICERS

Mike Brooks
Chairman of the Board,
President and Chief Executive Officer

David Sharp 
Executive Vice President and Chief Operating
Officer

James E. McDonald
Vice President, Chief Financial Officer
and Treasurer

Corporate Offices
39 E. Canal Street
Nelsonville, Ohio 45764
(740) 753-1951

Independent Accountants
Deloitte & Touche LLP
Columbus, Ohio

Legal Counsel
Porter, Wright, Morris & Arthur LLP
Columbus, Ohio

Transfer Agent and Registrar
Communications regarding changes of address,
transfer of shares, and lost certificates should be
directed to the company's stock transfer and
registrar:

Computershare Investor Services LLC
P.O. Box 2388 
Chicago, Illinois  60690-2388 
(888) 294-8217
web.queries@computershare.com

Stock Listing
NASDAQ National Market 
Symbol: RCKY

Form 10-K
Copies of the signatures, exhibit index and 
exhibits contained therein as filed with the
Securities and Exchange Commission are
available without charge upon written request to: 

James E. McDonald
Vice President, Chief Financial Officer and Treasurer
Rocky Shoes & Boots, Inc.
39 E. Canal Street
Nelsonville, Ohio 45764

Investor Information
Corporate and investor information is available on
the company’s website at www.rockyboots.com

®

®

Rocky Shoes and Boots, Inc.
39 East Canal Street
Nelsonville, Ohio 45764
P: 740.753.1951
F: 740.753.4024
www.rockyboots.com